TDC Agenda 01/20/2026COLLIER COUNTY
Tourist Development Council
AGENDA
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
January 20, 2026
9:00 AM
Commissioner Burt Saunders, Chair
Clark Hill, Vice-Chair
Susan Becker
Laura Radler
Nancy Kerns
Michael McComas
Edward (Ski) Olesky
Council Member Bill Kramer
Councilor Darrin Palumbo
All interested parties are invited to attend and to register to speak and to submit their
objections, if any, in writing to the Council prior to the meeting if applicable. For more
information, please contact Jay Tusa at (239) 252-4040. If you are a person with a
disability who needs any accommodation in order to participate in this proceeding, you
are entitled, at no cost to you, to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East,
Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3
minutes unless the Chairman grants permission for additional time. Collier County
Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners
before the Board of County Commissioners and its advisory boards, register with the Clerk
to the Board at the Board Minutes and Records Department.
About the public meeting:
Two or more members of the Board of County Commissioners, Coastal Advisory
Committee, City of Naples City Council, and City of Marco Island City Council may be
present and participate at the meeting. The subject matter of this meeting may be an item
for discussion and action at future meetings of these Boards.
Page 1 of 242
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
Approval of today's Regular, Consent, and Summary agenda as amended (ex-parte
disclosure provided by Commission members for Consent agenda.)
4.A. December 12, 2025 Meeting Minutes (2026-1)
5. Public Comments
6. Presentations
6.A. Paradise Coast Sports Complex Q4 Report (2025-5111)
6.B. Everglades Society for Historic Preservation (ESHP) (2026-35)
7. Tourism Director Report
7.A. Tourism Director Updates & TDT Tax Report (2025-5102)
8. Consent Agenda
All Matters listed under this agenda item are considered to be routine and action will be
taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
8.A. Recommendation to approve the 2026 Wiggins Pass Dredge project scheduled for
March / April 2026 and authorize Tourist Development Tax expenditures for an
estimated project cost not to exceed $2,000,000; and make a finding that this item
promotes tourism (Project 80288). (2026-21)
8.B. Recommendation to approve the 2026 Doctors Pass Dredge project scheduled for
April / May 2026 and authorize tourist development tax expenditures for an estimated
project cost not to exceed $1,250,000; authorize a budget amendment; and make a
finding that this item promotes tourism (Project 90549). (2026-39)
8.C. Recommendation to approve a work order with APTIM Environmental &
Infrastructure, LLC, to provide professional engineering services for 2027-2028 Local
Government Funding Request under Contract No. 18-7432-CZ for lump sum not to
exceed $28,462 and make a finding that this item promotes tourism (Fund 195, Project
No. 90065). (2026-22)
8.D. Recommendation to approve and authorize the purchase of a John Deere 6135E Cab
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Tractor from Deere & Company utilizing Cooperative Procurement Piggyback 411
“Sourcewell Ag Tractors 082923-DAC” utilizing funding from TDC Beach
Renourishment Fund (1105) in the amount of $116,292.81 and make a finding that this
expenditure promotes tourism. (2025-5112)
8.E. Recommendation to approve a 180-day administrative extension for Agreement No.
22-7979 “Tourism International Representation – UK and Ireland Market” with
OMMAC Ltd., under the current contract pricing, terms and conditions, and make a
finding that this action promotes tourism. (2026-20)
8.F. Recommendation to approve a 180-day administrative extension for Agreement No.
22-7980 “Tourism International Representation - Germany Market” with DiaMonde
GmbH & Co KG under the current contract pricing, terms and conditions, and make a
finding that this action promotes tourism. (2026-10)
9. New Business
9.A. Recommendation to award an agreement for Request for Proposal (“RFP”) 25-8341,
“Tourism Marketing & Promotion,” to Paradise Advertising and Marketing, Inc., with
an effective date of March 30, 2026, and make a finding that this action promotes
tourism. (2026-36)
10. Old Business
11. Ten Minute Break
12. Agency Partner Reports
12.A. Agency Partner Reports (2025-5101)
13. Tourism Staff Reports
13.A. Tourism Staff Reports (2025-5098)
14. Council Member Discussion
15. Next Meeting Date
15.A. Next meeting date — February 17, 2026 (2025-5100)
16. Adjourn
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December 12, 2025
Page 1
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
December 12,2025, Naples, FL
LET IT BE REMEMBERED the Collier County Tourist
Development Council, in and for the County of Collier, having
conducted business herein, met on this date 9:00 a.m. in
REGULAR SESSION at 3299 Tamiami Trail East, 3rd floor,
Naples, FL 34112 with the following members present:
Chair: Commissioner Chris Hall (Excused)
Vice -Chair: Clark Hill
Susan Becker
Laura Radler
Nancy Kerns
Michael McComas (Zoom)
Edward (Ski) Olesky (Excused)
Council Member: Bill Kramer
Councilor: Darrin Palumbo
Also Present:
Jay Tusa, Tourism Director
Scott Teach, County Attorney’s Office
Buzzy Ford, Digital & Social Media Coordinator
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December 12, 2025
Page 2
Any person who decides to appeal a decision of the Tourist Development Council
will need a record of the proceedings pertaining thereto, and therefore may need
to ensure that a verbatim record of the proceedings is made, which record
includes the testimony and evidence upon which the appeal is to be based,
neither Collier County nor the Tourist Development Council shall be responsible
for providing this record.
1. Call to Order – The meeting was called to order at 9 A.M.
2. Pledge of Allegiance – The Pledge was recited.
3. Roll Call - Roll call was taken and a quorum was established.
Absent - Chris Hall, Edward Olesky
Present - Clark Hill, Michael McComas (Zoom), Darrin Palumbo, Susan
Becker, Nancy Kerns and Laura Radler.
Motion to allow Mr. McComas to attend virtually by Darrin Palumbo;
Seconded by Nancy Kerns - Carried 6/0
Motion to approve today’s meeting agenda by Darrin Palumbo;
Seconded by Nancy Kerns – Carried 6/0
4. September 16, 2025, Meeting Minutes
Motion was made to approve the minutes by Susan Becker; Seconded
by Darrin Palumbo – Carried 6/0
5. Public Comments – no public comments
6. Presentations – no presentations.
7. Tourism Director Report
a. Chris Hall was recognized, and a Certificate of Appreciation was
presented for his leadership and efforts.
b. Tourism Director Update & TDT Tax Reports
I. Revenue for October was $1,750,690
II. YTD 49,827,500
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December 12, 2025
Page 3
III. Revenue per available room increasing 6.4% to $114.64.
IV. Out-of-state visitors account for up to 51% of trips yet
generated 85% of total spending.
V. Chicago with the top DNA for visitor spend.
VI. October, the CVB secured 25.3 million media impressions,
valued at $113,693, with coverage in outlets such as TV Atlanta
Journal-Constitution. German market generated 16 new media
placements, reaching a combined reader value of $58,000.
VII. UK and Ireland coverage from the Dream Group trip resulted in
a total circulation of 4.7 million, valued at $2,007,000.
VIII. Group sales activities included participation in Global Travel
Trade events featuring 40 meetings at Brand USA Travel Week
Europe, reinforcing a strong international recovery and
introduced Brand USA’s "America the Beautiful"
campaign. The destination sent out 32 RFP leads and hosted an
IMAX Buyer's Breakfast. Notably, there were recent branding
updates to reflect Synergy’s rebranding.
IX. Email marketing efforts achieved a 20% open rate across 55 of
60,00 leisure subscribers, with strong click-through rates on the
Stone Crab Tasting Tour feature. Our extensive PR and partner
outreach initiatives included presentations to the Marco Island
Area Association of Realtors, Leadership Collier, the Chamber
Leadership Alumni Luncheon, and the Arlington Men's Coffee
Club.
8. Consent Agenda
A. Recommendation to execute a Work Order with Humiston & Moore
Engineers to provide professional engineering services for the State
required Annual Monitoring of Collier County Beaches and Inlets for
2026 under Contract No. 18-7432-CZ for time and material not to
exceed $161,547 and make a finding that this item promotes tourism
(Fund 1105, Project No. 90536).
B. Recommendation to approve a Work Order with Humiston & Moore
Engineers, PA, under Contract No. 18-7432-CZ, to provide
professional engineering services for Maintenance Dredging of
Doctors Pass for a lump sum fee of $56,247 and make a finding that
this item promotes tourism (Fund 1105, Project No. 90549).
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December 12, 2025
Page 4
Bill Kramer arrived at 9:06
9. New Business
A. Recommendation to accept the Convention and Visitors Bureau
(CVB) Governance Restructure Study Report and make a finding that
the recommendations therein promote tourism.
• A presentation commissioned by County Manager Amy Patterson
was delivered by Jack Wert, of Wert Marketing Group, and John
Lambeth, in partnership with Civitas Advisors.
• Question & Answer Session – Government Model Organization
(GMO) & Destination Market Organization (DMO)
• John Mullins, Director of Communications – Read a statement
from Chris Hall and mentioned that this is the 1st stop on this
recommendation.
I. Would the County Commissioners ultimately control the 503c
Destination Marketing Organization? Yes.
II. It was suggested that it be taken into consideration that the City
of Naples proper, excluding those areas of Collier County that
have a Naples address but that aren’t part of the City itself,
supports a major portion of the activities, events and locations
that draw tourism to Collier County, and that additional tourism
could also cause additional stress on the City’s resources.
III. It was asked if the presenters could provide numbers that would
reflect the benefit of utilizing a DMO versus a GMO. While
there wasn’t a measurable increase in revenue, there was an
increase in efficiency, and an improvement in the talent pool
and the ability to adjust and react quickly when needed and
those aspects and benefits align more with Collier County’s
vision.
IV. Concern was expressed that there could be an increase in
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December 12, 2025
Page 5
lodging contributions and it was noted that it is too early to
determine if that would be thew case in these early stages of
development.
V. The ability of a DMO to find new sources of revenue and the
flexibility of using private source dollars was emphasized.
VI. Outpacing and overwhelming existing infrastructure may be
more closely associated with the increase of seasonal residents
in the area when compared to the 14,000 hotel rooms that are in
our community.
VII. While it is desirable to create and maintain a beautiful
Destination Community, it is just as important to remember to
maintain the quality of life for the people that live here, and not
to put an undue burden on them.
VIII. One of the benefits that may occur would be having industry
leaders on the Board of the DMO with their expertise and
ability to alleviate declining tourist revenues during offseason
and eliminate the need for businesses closures.
• Public Comment – The following individuals representing various
organizations spoke in support of the DMO sighting enhanced efficiency,
rapid adaptability, consolidated vision and collaborated effort.
Jenny Gezella – Chair Steering Committee Convention and Visitors Bureau.
David Lindberg – Director of Sales, Chubb Classic.
Kevin Smith – Director of Major Gifts, Artis – Naples.
Steve Dorcy – Local President, Florida Restaurant & Lodging Association.
Kara Laufer – Director of Business Development, Naples Botanical Gardens.
Elysia Dawn – CEO, United Arts Collier.
Chris Lopez – Regional Director, Florida Restaurant & Lodging Association.
Motion to move forward with the DMO structure by Darrin Palumbo;
Seconded by Nancy Kerns - Carried 7/0
10. Old Business – No Items to consider.
11. Ten Minute Break – Not taken
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December 12, 2025
Page 6
12. Agency Partner Reports – Directed to review reports in packets provided.
A. Agency Partner Reports
13. Tourism Staff Reports - Directed to review reports in packets provided.
A. Tourism Staff Report
14. Council Member Discussion
Councilor Palumbo - Appreciated the new meeting format, rebuilding the
Naples Pier, working in collaboration within
communities, and the beneficial impact of Tourism on
local economies, businesses, charities and families.
Coach Bill Kramer - expressed the importance of supporting local charities
and the impact they have on the lives of the not so
fortunate in our community; the wonderful aspects of
the Community, the commitment of the leaders and
volunteers of the Community that make it all possible.
15. Next TDC Meeting Date - January 20, 2026
16. Adjourn – Meeting was adjourned at 10:35A.M.
*****
There being no further business, the meeting was adjourned at 10:35 am
COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
____________________________________
Chairman Chris Hall
The Minutes were approved on _______________________________________,
(date of approval)
Page 9 of 242
December 12, 2025
Page 7
as presented __________
or as amended _________.
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PARADISE COAST SPORTS COMPLEX
Paradise Coast Sports Complex (PCSC)
TDC Report
Q4 Report FY 24-25
Page 11 of 242
Q4 RECAP SPORTS EVENTS
July August September
FC Naples x 2 FC Naples x 3 FC Naples x 3
FCA Football Camp Copa Naples (TSG)Kick Off Soccer
5v5 Soccer Tournament AAU Girls Flag Football FYSA Soccer
Inter Miami Soccer Camp Univ. of Quebec -
Montreal Soccer
Pop Warner Football x 2
Hero Challenge (Factory)Pop Warner Football
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Q4 RECAP OTHER EVENTS
July August September
Fall Protection Training FC Naples Seas. Tix
Holder Seat Event
La Mesa RV Show
(Load-In)
Road & Bridge Staff
Meeting x 4
Road & Bridge Staff
Meeting x 3
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Q4 2024-2025 FINANCIALS
Q4 Headlines
•Over $580,000 in revenue.
•Summer attrition was expected
through August.
•Sept. revenue beat budget by 24%.
•Year -end figures show significant
gains year-over-year, with costs
controlled.
•Q1 ramps up dramatically vs. Q4.
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EVENTS IN Q1
October November December
FC Naples x 2 FC Naples (1+)SnowFest
La Mesa RV Show Legends Lacrosse AYF Nat’l Champs
River Plate (TSG)Alliance Cup (TSG)FBU Nat’l Champs
Rocktoberfest USA Today Wine & Food Under the Lights Flag
Cancer Society 5K Fall Wine Down Golden Cup Soccer
Fall Fest Supply & Multiply 5K All-American Flag
Pop Warner x 2 Pinnacle Lax Classic
National Hockey Festival
Page 15 of 242
Q4 ONSITE FOOT TRAFFIC
October decrease
from 2022 was the
DSNAP event
Added Pinnacle Lax, Field
Hockey and return of Doral
Cup, cancelled in 2022
Increased Nightly Programming
Addition of FC Naples Games
AYFNC and large
holiday party events
October decrease
from 2022 was the
DSNAP event
October decrease
from 2022 was the
DSNAP event
October decrease
from 2022 was the
DSNAP event
October decrease
from 2022 was the
DSNAP event
October decrease
from 2022 was the
DSNAP event
Increased Nightly Programming
Addition of FC Naples Games
No Drones In Paradise in 2025
2024 Jul.Total Foot Traffic: 21,656
2025 Jul.Total Foot Traffic: 27,592
2024 Aug. Total Foot Traffic: 22,688
2025 Aug. Total Foot Traffic: 44,252
2024 Sep. Total Foot Traffic: 25,861
2025 Sep. Total Foot Traffic: 41,404
2024 4th Quarter Total Foot Traffic: 70,205
2025 4th Quarter Total Foot Traffic: 113,248
Increased Nightly Programming
Addition of FC Naples Games
Addition of COPA Soccer Tourny
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Q4 (SEP) 2025 ONLINE & SOCIAL TRAFFIC SNAPSHOT
Total Viewed Web Pages:
Sep. 2025
Sessions: 11,324
VS. Sep. 2024
Sessions:10,303
Sep. 2025
Pageviews : 20,580
VS.Sep. 2024
Pageviews :22,330
New Site Visitors:
Sep. 2025
Search: 8,444
VS.Sep. 2024
Search:7,062
Google My Business
PCSC Profile
Interactions:10,111
PCSC Profile
Views:25,718
PCSC Profile
Searches:12,242
Cove Profile
Interactions:1,012
Views:36,784
Searches:19,596
Factory Profile
Interactions:360
Views:2,445
Searches:685
Facebook
Quarterly Posts:49
Facebook Reach:313,900
Facebook Views:60,219
Page Likes:9,731 (UP +614)
Total Followers: 12,086 (UP +662)
Linked In
Followers:712 (UP +63)
E-Newsletter
7 Total Newsletters sent in Quarter
to 6,913 Subscribers (UP +119)
46.8%Avg. Open Rate
1.8%Avg. Click Rate
Instagram
Quarterly Posts: 48
Total Posts: 1,627
Total Followers: 7,058 (UP +427)
X (Twitter)
Tweets This Month:21
Total Posts:2,626
Tweet Impressions:5,286
Total Followers:1,336 (UP +6)
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JULY-SEP. 2025 MAIN MEDIA PROMOTIONS
FOX 4 & FC Naples
Consistent Promotion on Fox4
With FC Naples Games
August 14, 2025
Gulfshore Business
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THANK YOU!
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Everglades Society for Historic Preservation (ESHP)
Historic Bank of Everglades Building Project
The Bank of Everglades Building is one of Collier County’s most important historic
assets. Built in 1927, it represents the vision and perseverance that shaped the
county’s early development and remains a rare, tangible link to the founding of
Everglades City, the Tamiami Trail, and Barron Gift Collier’s legacy. Its listing on
the National Register of Historic Places confirms its local, state, and national
significance.
Rehabilitating the building is more than historic preservation – it is an investment in
community identity, heritage tourism, and economic vitality. The project will
transform the building into a public accessible Welcome Center and cultural hub,
serving residents, school groups, and visitors while strengthening Everglades City’s
role as a gateway to Everglades National Park and the Ten Thousand Islands. As a
designated Florida Trail Town, Everglades City is uniquely positioned to expand
heritage and eco-tourism that benefits the entire county.
County support is essential to completing this irreplaceable project. Public
participation signals credibility, helps leverage private, state, and federal funding,
creates construction jobs, and generates long-term economic activity through
tourism and programming. Adaptive reuse also aligns with Collier County’s goals
for sustainability, resiliency, and responsible stewardship of public heritage. ESHP
believes regional collaboration among our communities is essential to growing
tourism, a cornerstone of Southwest Florida’s economy.
The total estimated budget for the rehabilitation of the historic bank building is $6.5
million. To date ESHP has been awarded $3 million from federal funds, $53,000
from the state in matching funds, and raised over $200,000 from private donations.
With these funds we have been able to complete all the engineering studies, the
architectural plans, interior demolition, and most of the foundation work. ESHP
recently submitted another request to the state for $689,472 for FY 2026-27. To
continue with this project, our immediate needs are for an additional $1 million.
By investing in this landmark, the County ensures that an iconic piece of its past
continues to serve the public good today and for generations to come.
Page 20 of 242
Classic Carpentry of Naples selected as general
contractor.
Demolition of the rear 1950s section was completed,
followed by interior gutting allowing for the
installation of new foundation pilings and footers.
Original woodwork and pine flooring are stored for
reinstallation.
PROGRESS REPORT
201 BROADWAY AVENUE WEST, EVERGLADES CITY, FL
Everglades Society for Historic Preservation (ESHP) continues to
welcome visitors from around the world who come here to
experience the wonders of our natural environment. We wish to
bring you up-to-date on our project to save the historic Bank of
Everglades Building and use it as a Welcome Center as well as an
Arts & Culture Center for the community.
In 2023, $3 million in Federal Community Project
Funding was awarded to begin the project. An
additional $2 million request was denied in June 2024
when the House Appropriations Committee
disqualified nonprofits from eligibility. Other federal
sources are still being pursued. At the state level, a
$1.559 million appropriation passed both legislative
chambers but was vetoed in May 2024, and a $2
million request for 2025–26 did not pass.
Through the State Division of Historic Resources, ESHP
secured a $53,000 matching grant for 20 historic
windows toward the full estimated cost of $377,000. A
$25,000 grant for the Palladian Window was not
funded for 2025–26, and a $150,100 request for
restoring the pine floors and original doors will be
reviewed later this year. ESHP continues to seek
private, community, and foundation grants, though
competition remains high.
With significant work completed and historic features
ready for restoration, support from donors is now
more critical than ever to complete this important
rehabilitation and ensure the Bank of Everglades
remains a proud symbol of our shared history.
GREETINGS FROM EVERGLADES CITY!
FUNDING & GRANTS
September 2025BANK OF EVERGLADES
WELCOME CENTER
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Classic Carpentry has completed the pile tests and will continue
the foundation work next week when the casings for the piles are
delivered. Carpentry, window installations, porch, elevator, ramp,
and interior staircase work will continue as more funding
becomes available.
(239) 719-0020 PO Box 46
Everglades City, FL 34139-0046
WHAT’S HAPPENING NOW & AHEAD
https://evergladessocietyforhistoricpreservation.org
PAST PRESENT FUTURE
BANKING ON HISTORY
The Bank of Everglades was chartered in 1923
when Collier County was established by Barron
Gift Collier, who chose the little village of
Everglades as his County Seat. Designed by
William Sparklin and completed in 1927, the
dignified Bank Building—along with the County
Courthouse and Laundry—is listed on the
National Register of Historic Places. Over the
years it served many roles, from bank to
boarding house, newspaper office, and bed &
breakfast, until it closed in 2016. In 2018, it was
named one of Florida’s “11 to Save” historic
buildings. Today, the Everglades Society for
Historic Preservation is working to rehabilitate
and save this landmark as a vital part of the
city’s history.
THANK YOU
SUPPORTERS!
Your continued engagement and generosity are making
restoration possible. With interior demolition complete and
foundation work underway, this historic icon is transforming
before our eyes.
PLEASE CONSIDER DONATING HERE!
Current progress on window installation — showcasing historical
accuracy with modern performance
A NOTE FROM ESHP PRESIDENT PATTY HUFF:
September 2025BANK OF EVERGLADES
WELCOME CENTER
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3 Days in the Everglades
Day 1 – Learn about the Everglades
1) Stop by the Welcome Center, 207 W. Broadway
2) Visit the Museum of the Everglades
3) Tour the historic Smallwood Store in Chokoloskee
4) Walk or Bike around historic Everglades City
5) Visit the Native American Indian Villages (Seminoles
and Miccosukee) Day 2 – Get out on the Water
1) Take an Airboat Ride
2) Rent or Hire a Guide for a Kayak or Canoe Tour
3) Go Fishing
4) Take a Boat Ride through the Everglades National Park
5) Go Shelling in the Ten Thousand Islands
6) Enjoy a Sunset Tour on a Pontoon Boat
Day 3 – Get into Nature
1) Hike in one of the 7 nearby Parks/Preserves
2) Bicycle Janes Scenic, Loop Rd, Bear Island, Shark Valley
3) Go Birding on the Marsh Trail
4) Go on a Swamp Walk
5) Take a drive along Loop Road
6) Go on a Swamp Buggy Ride
Stay Extra Days and Visit other Parts of Collier County
1) Enjoy shelling on Marco Island, stopping in Goodland and Rookery Bay
2) Take a walk along the beaches, 5th Avenue, and 3rd Street in Naples
3) Visit Immokalee Pioneer Museum, Corkscrew Swamp, and the Seminole Casino
4) Stroll along Town Center in downtown Ave Maria
Plan Ahead www.visitevergladescity.com
Enjoy Fresh Seafood and Stone Crabs at our Fabulous Restaurants and
Stay Overnight in one of our many Accommodations around Town
Page 23 of 242
Historic
Bank of
Everglades
Building Project
Everglades Area
Welcome Center
Everglades Society for
Historic Preservation
Page 24 of 242
Barron Gift Collier
establishes
Collier County in 1923
with the
Town of Everglades as
the County Seat
Page 25 of 242
Bank of Everglades, established in 1923,
was the only bank in Collier County for 26 years –
In 1962 county seat moves to Naples and
bank charter moves to Immokalee
National / State / Local Recognition
1999 -Listed on the National Register of Historic Places
2014 -Historical Marker was erected in front of the Building
by the Everglades Society for Historic Preservation
2018 -Bank Building was named one of the “11 to Save” by
the Florida Trust for Historic Preservation Bank of Everglades Building
1927
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1996 Bob Flick purchased the Bank Building,
opening a Bed & Breakfast.
2017 Hurricane Irma severely damaged the building.
2021 Bob Flick donated the building to the
Everglades Society for Historic Preservation.
2023 ESHP was awarded $3 million by the federal
government to rehabilitate the building.
1996 -2023
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Groundbreaking Ceremony -February 2025
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Everglades Area Welcome Center
Trail Town Headquarters
207 West Broadway
• Chamber of Commerce dissolved after
Hurricane Irma destroyed its building 2017
• ESHP opened new center February 1, 2020
• Also serves as Trail Town Headquarters
• Staffed by 12 local volunteers
• Open 7 days/wk -9 am to 4 pm
• Free maps/brochures/area information
• Volunteers greet thousands of visitors/yr
• Gift Shop –local artists
• Hub for 7 national/state parks/preserves
• ENP Visitor Center to open soon
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Historic Bank of Everglades -Progress to Date
Since 2021 ESHP has accomplished the following:
• Conducted structural and engineering analysis
• Repaired roof over original framing
• Developed architectural construction drawings
• Fumigated building and abated asbestos
• Removed non-historic rear addition and non-historic interior walls
• Removed/stored original pine flooring and non-historic windows
• Foundation work –installed new pilings and concrete work
Funding Sources:
• ESHP funds -$225,000
• State funds awarded -$53,000 (matching)
• State funds requested -$150,100 (matching) and $539,372
• Federal funds -$3,000,000 ($597,063 remaining)
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Historic Bank of Everglades -Forward to Completion
ESHP
• Immediate funding needed to complete foundation (Phase I) -$666,429
Build out and complete the Welcome Center for public community use:
• Install historically correct, impact resistant windows (20) and Palladian window
• Install ADA access ramps including new elevator • Install exterior and interior
doors and open staircase to second floor
• Install mechanical, electrical, plumbing systems, fire detection, and restrooms
• Reinstall historic Dade County pine flooring
• Install interior finishes and fixtures, paint interior and exterior surfaces
• Install landscaping and complete site work
Anticipated cost to complete the rehabilitation
of the Historic Bank of Everglades Building $3,611,990
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Letters of Support
●Everglades City Council Proclamation and Mayor Howie Grimm
●United States Senator Rick Scott
●Florida Senator Kathleen Passidomo
●Everglades National Park Superintendent Pedro Ramos
●Big Cypress National Preserve Superintendent Thomas Forsyth
●Friends of Fakahatchee Executive Director Francine Stevens
●Florida State Office of Greenways & Trails Regional Coordinator
●Naples Historical Society
●Marco Island Historical Society
●Bonita Springs Historical Society
●Collier County Museums
●Everglades City and Chokoloskee Local Businesses
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Thank You For Your Support
Everglades Society for Historic Preservation
PO Box 46
Everglades City, FL 34139
207 Broadway West
Everglades City, Florida 34139
(239) 719-0020 www.ESHP.orgWEBSITE
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1
Tourism Director Report
TDC, January 20, 2026
Page 37 of 242
Tourism
Director
Report
TDT Collection Report
•Tourist Development Tax Revenue for November 2025 was $2,516,790, bringing the year-
to-date total to the same amount.
Tourism Highlights
•Lodging Performance –Occupancy decreased 2.0% YOY to 60.3%; with a 5.57%
increase in ADR to $304.62, RevPAR grew 3.4% to $183.69.
•Generated 37.6 million earned media impressions with national and international
coverage, including Travel + Leisure, Condé Nast Traveler, AFAR, Southern Living, and
Midwest Living, reinforcing destination visibility entering peak season.
•Achieved significant destination recognition with Naples named to Travel + Leisure’s “50
Best Places to Travel in 2026,”a highly competitive annual designation.
•Advanced full implementation of the new “The Senses” brand campaign, deploying
creative across digital, print, meetings, and out-of-home channels.
•Launched multiple Winter and Sustaining advertising campaigns across Expedia,
Kayak, TripAdvisor, MobileFuse, Florida Golf Alliance, and meetings-focused programmatic
platforms, supported by major-market billboard placements.
Page 38 of 242
Tourism
Director
Report
Tourism Highlights
•Hosted the CVB Partner Appreciation Luncheon on November 18, strengthening
alignment with tourism partners ahead of high season and reinforcing collaborative
marketing and sales initiatives.
•Activated national sports tourism initiatives, including sponsorships for the CME Group
Tour Championship and Grant Thornton Invitational and execution of the inaugural YMCA
National Pickleball Tournament, welcoming more than 617 athletes from across the U.S.
•Secured 4 definite group bookings totaling 3,712 room nights, while distributing 19
RFPs and engaging extensively with group and specialty market clients.
•Advanced international luxury and travel trade efforts through Signature Travel Network,
conducting 40 pre-arranged meetings with high-producing advisors to drive future leisure
and luxury bookings.
•Expanded earned media and press visitation activity, hosting journalists from the U.S.,
Germany, and Canada to support seasonal storytelling and international exposure.
•Maintained strong digital engagement performance, generating over 800,000 social
impressions and continued audience growth across destination platforms.
Page 39 of 242
FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS
DECEMBER 2025
FOR THE MONTH OF NOVEMBER 2025 VENDOR TAX COLLECTIONS
BREAKDOWN
FISCAL
2024-2025
FISCAL
2025-2026
DIFFERENCE %
OVERALL COLLECTIONS
(includes minor
categories not shown
below)
Current Month $2,137,562 $2,516,790 $379,228 17.74 %
Year to Date $4,117,923 $4,267,480 $149,557 3.63 %
HOTEL / MOTEL
Current Month $1,405,068 $1,668,573 $263,505 18.75 %
Year to Date $2,495,754 $2,698,501 $202,747 8.12 %
REALTORS
Current Month $57,918 $67,121 $9,203 15.89 %
Year to Date $93,522 $89,840 - $3,682 - 3.94 %
INDIVIDUALS
(APTS/CONDOS
S F HOMES)
Current Month $656,865 $741,922 $85,057 12.95 %
Year to Date $1,489,967 $1,416,457 - $73,510 - 4.93 %
Page 40 of 242
Collier County Tourist Development Tax Revenue
Fund Reporting Fund Adopted Budget
Updated Annual
Forecast Budgeted YTD YTD Actual
Variance to
Budgeted YTD
Beach Park Facilities 1100 1,425,600 1,449,569 66,134 90,101 23,967
TDC Promotion 1101 14,425,900 14,702,069 669,225 844,887 175,661
Non-County Museums 1103 760,600 773,388 35,285 48,071 12,786
TDC Admin 1104 - - 0 - -
Beach Renourishment 1105 15,522,000 15,782,971 720,074 981,045 260,971
Disaster Recovery 1106 - - 0 - -
County Museums 1107 2,000,000 2,000,000 92,781 193,290 100,508
TDC Capital 1108 5,686,300 5,781,904 263,790 359,398 95,607
Gross Budget 39,820,400 40,489,900 1,847,290 2,516,790 669,501
Less 5% Rev Res (1,991,000)1.68% % Over/(Under) Bud 36.2%
Net Budget 37,829,400
Collections
Month Reported Actual Cum YTD
% Budget
Collected to
Date
% Variance FY25
Collections
% Variance FY24
Collections
% Variance FY23
Collections
Nov 2,516,790 2,516,790 6.32% 17.74% -1.94% 6.91%
Dec - 2,516,790 6.32% n/a n/a n/a
Jan - 2,516,790 6.32% n/a n/a n/a
Feb - 2,516,790 6.32% n/a n/a n/a
Mar - 2,516,790 6.32% n/a n/a n/a
Apr - 2,516,790 6.32% n/a n/a n/a
May - 2,516,790 6.32% n/a n/a n/a
June - 2,516,790 6.32% n/a n/a n/a
July - 2,516,790 6.32% n/a n/a n/a
Aug - 2,516,790 6.32% n/a n/a n/a
Sept - 2,516,790 6.32% n/a n/a n/a
Oct - 2,516,790 6.32% n/a n/a n/a
Total 2,516,790 2,516,790 YTD 17.74% -1.94% 6.91%
97.0% 97.0% 97.0%40,489,900 Forecast
Budget Comparison
5 Yr History-Cum
5 Yr History-
Monthly
Budgeted
Collections
Actual
Collections
Budget to Actual
Variance
Updated
Forecast
Nov 4.6% 4.6%1,847,290 2,516,790 669,501 2,516,790
Dec 10.8% 6.1%2,443,425 - - 2,443,425
Jan 19.7% 8.9%3,542,007 - - 3,542,007
Feb 32.0% 12.3%4,915,037 - - 4,915,037
Mar 45.7% 13.6%5,434,547 - - 5,434,547
Apr 62.8% 17.2%6,842,974 - - 6,842,974
May 72.5% 9.7%3,845,085 - - 3,845,085
June 79.1% 6.6%2,624,709 - - 2,624,709
July 84.8% 5.7%2,287,169 - - 2,287,169
Aug 90.9% 6.1%2,415,026 - - 2,415,026
Sept 95.7% 4.8%1,919,153 - - 1,919,153
Oct 100.0% 4.3%1,703,978 - - 1,703,978
Total 100.0% 100.0%39,820,400 2,516,790 669,501 40,489,900
% over/(under) budget 36.2%1.68%
FY 26 TDT Collections Report
30-Nov-2025
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported
Tourist Development Tax Collection Curve
Budgeted Collections
Actual Collections
M:\Revenue Report\TDC Revenue\TDC Update Report\2026\01-TDC Updates November.xlsx
Page 41 of 242
Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,425,600 1,449,569 66,134 90,101 23,967 TDC Promotion1101 14,425,900 14,702,069 669,225 844,887 175,661 Non-County Museums1103 760,600 773,388 35,285 48,071 12,786 TDC Admin 1104 - - 0 - - Beach Renourishment1105 15,522,000 15,782,971 720,074 981,045 260,971 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 92,781 193,290 100,508 TDC Capital1108 5,686,300 5,781,904 263,790 359,398 95,607 Gross Budget 39,820,400 40,489,900 1,847,290 2,516,790 669,501 Less 5% Rev Res(1,991,000)1.68% % Over/(Under) Bud 36.2%Net Budget 37,829,400CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY25 Collections% Variance FY24 Collections% Variance FY23 CollectionsNov 2,516,790 2,516,790 6.32% 17.74% -1.94% 6.91%Dec - 2,516,790 6.32% n/a n/a n/aJan - 2,516,790 6.32% n/a n/a n/aFeb - 2,516,790 6.32% n/a n/a n/aMar - 2,516,790 6.32% n/a n/a n/aApr - 2,516,790 6.32% n/a n/a n/aMay - 2,516,790 6.32% n/a n/a n/aJune - 2,516,790 6.32% n/a n/a n/aJuly - 2,516,790 6.32% n/a n/a n/aAug - 2,516,790 6.32% n/a n/a n/aSept - 2,516,790 6.32% n/a n/a n/aOct - 2,516,790 6.32% n/a n/a n/aTotal2,516,790 2,516,790 YTD 17.74% -1.94% 6.91%97.0% 97.0% 97.0%40,489,900ForecastFY 26 TDT Collections Report30-Nov-2025M:\Revenue Report\TDC Revenue\TDC Update Report\2026\01-TDC Updates November.xlsxPage 42 of 242
Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.6% 4.6%1,847,290 2,516,790 669,501 2,516,790 Dec10.8% 6.1%2,443,425 - - 2,443,425 Jan19.7% 8.9%3,542,007 - - 3,542,007 Feb32.0% 12.3%4,915,037 - - 4,915,037 Mar45.7% 13.6%5,434,547 - - 5,434,547 Apr62.8% 17.2%6,842,974 - - 6,842,974 May72.5% 9.7%3,845,085 - - 3,845,085 June79.1% 6.6%2,624,709 - - 2,624,709 July84.8% 5.7%2,287,169 - - 2,287,169 Aug90.9% 6.1%2,415,026 - - 2,415,026 Sept95.7% 4.8%1,919,153 - - 1,919,153 Oct100.0% 4.3%1,703,978 - - 1,703,978 Total100.0% 100.0%39,820,400 2,516,790 669,501 40,489,900 % over/(under) budget 36.2%1.68% $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2026\01-TDC Updates November.xlsxPage 43 of 242
Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 12/04/2025 08:08AM
1
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- November ---- Tourist Tax ---- 11/01/2025-11/30/202 5 --
CC - Collier County - Unincorporated 2025 November 1,504,946.24 1,504,946.24 Tourist Tax
EC - Everglades City 2025 November 9,209.04 9,209.04 Tourist Tax
IM - Immokalee 2025 November 4,995.69 4,995.69 Tourist Tax
MI - Marco Island 2025 November 659,208.87 659,208.87 Tourist Tax
NA - Naples 2025 November 338,430.54 338,430.54 Tourist Tax
CC - Collier County - Unincorporated, EC -
Everglades City, IM - Immokalee, MI - Marco Island,
NA - Naples
2025 November 2,516,790.38 2,516,790.38 Tourist Tax Grand Total
Page 44 of 242
Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 12/04/2025 08:10AM
1
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any ---- Tourist Tax ---- 10/01/2025-11/30/202 5 --
CC - Collier County - Unincorporated 2025 October 1,122,477.92 1,122,477.92 Tourist Tax
CC - Collier County - Unincorporated 2025 November 1,504,946.24 1,504,946.24 Tourist Tax
CC - Collier County - Unincorporated 2025 November, October 2,627,424.16 2,627,424.16 Tourist Tax
EC - Everglades City 2025 October 4,597.14 4,597.14 Tourist Tax
EC - Everglades City 2025 November 9,209.04 9,209.04 Tourist Tax
EC - Everglades City 2025 November, October 13,806.18 13,806.18 Tourist Tax
IM - Immokalee 2025 October 2,492.73 2,492.73 Tourist Tax
IM - Immokalee 2025 November 4,995.69 4,995.69 Tourist Tax
IM - Immokalee 2025 November, October 7,488.42 7,488.42 Tourist Tax
MI - Marco Island 2025 October 413,761.85 413,761.85 Tourist Tax
MI - Marco Island 2025 November 659,208.87 659,208.87 Tourist Tax
MI - Marco Island 2025 November, October 1,072,970.72 1,072,970.72 Tourist Tax
NA - Naples 2025 October 207,360.30 207,360.30 Tourist Tax
NA - Naples 2025 November 338,430.54 338,430.54 Tourist Tax
NA - Naples 2025 November, October 545,790.84 545,790.84 Tourist Tax
CC - Collier County - Unincorporated, EC -
Everglades City, IM - Immokalee, MI - Marco
Island, NA - Naples
2025 November, October 4,267,480.32 4,267,480.32 Tourist Tax Grand Total
Page 45 of 242
Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 12/04/2025 08:06AM
1
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any of: November ---- Tourist Tax ---- 11/01/2025-11/30/202 5 --
02 - CONDOMINIUM November 56,168.08 56,168.08 Tourist Tax
05 - HOTEL November 1,668,573.33 1,668,573.33 Tourist Tax
06 - INTERVAL OWNER November 33,303.60 33,303.60 Tourist Tax
07 - MOBILE HM PARK November 655.01 655.01 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY November 67,121.11 67,121.11 Tourist Tax
12 - RV PARK /CAMPGD November 5,215.18 5,215.18 Tourist Tax
13 - SINGLE FAMILY November 685,754.07 685,754.07 Tourist Tax
02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 -
MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 -
RV PARK /CAMPGD, 13 - SINGLE FAMILY
November 2,516,790.38 2,516,790.38 Tourist Tax Grand Total
Page 46 of 242
Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 12/04/2025 08:09AM
1
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any of: ---- Tourist Tax ---- 10/01/2025-11/30/202 5 --
02 - CONDOMINIUM October 50,122.34 50,122.34 Tourist Tax
02 - CONDOMINIUM November 56,168.08 56,168.08 Tourist Tax
02 - CONDOMINIUM November, October 106,290.42 106,290.42 Tourist Tax
05 - HOTEL October 1,029,927.94 1,029,927.94 Tourist Tax
05 - HOTEL November 1,668,573.33 1,668,573.33 Tourist Tax
05 - HOTEL November, October 2,698,501.27 2,698,501.27 Tourist Tax
06 - INTERVAL OWNER October 19,518.77 19,518.77 Tourist Tax
06 - INTERVAL OWNER November 33,303.60 33,303.60 Tourist Tax
06 - INTERVAL OWNER November, October 52,822.37 52,822.37 Tourist Tax
07 - MOBILE HM PARK October 591.64 591.64 Tourist Tax
07 - MOBILE HM PARK November 655.01 655.01 Tourist Tax
07 - MOBILE HM PARK November, October 1,246.65 1,246.65 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY October 35,228.68 35,228.68 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY November 67,121.11 67,121.11 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY November, October 102,349.79 102,349.79 Tourist Tax
12 - RV PARK /CAMPGD October 3,397.58 3,397.58 Tourist Tax
12 - RV PARK /CAMPGD November 5,215.18 5,215.18 Tourist Tax
12 - RV PARK /CAMPGD November, October 8,612.76 8,612.76 Tourist Tax
13 - SINGLE FAMILY October 611,902.99 611,902.99 Tourist Tax
13 - SINGLE FAMILY November 685,754.07 685,754.07 Tourist Tax
13 - SINGLE FAMILY November, October 1,297,657.06 1,297,657.06 Tourist Tax
Page 47 of 242
Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 12/04/2025 08:09AM
2
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 -
MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 -
RV PARK /CAMPGD, 13 - SINGLE FAMILY
November, October 4,267,480.32 4,267,480.32 Tourist Tax Grand Total
Page 48 of 242
1/20/2026
Item # 8.A
ID# 2026-21
Executive Summary
Recommendation to approve the 2026 Wiggins Pass Dredge project scheduled for March / April 2026 and authorize
Tourist Development Tax expenditures for an estimated project cost not to exceed $2,000,000; and make a finding that
this item promotes tourism (Project 80288).
OBJECTIVE: To perform maintenance dredging of Wiggins Pass per FDEP’s inlet management plan in order to
renourish beaches on either side of the pass which lose sand due to the effects of inlet current flows. Dredging also
deepens the inlet channel, improving navigation to boaters using the pass to enter and leave the protected waters
upstream of the inlet.
CONSIDERATIONS: Staff is seeking project approval and authorization for a 75,000 cubic yard dredge project for
Wiggins Pass for an estimated cost not to exceed $2,000,000, which will include, but not be limited to, the following
cost estimates:
o Engineering design, permitting, inspections, and project certification - $50,040
o Construction $1,535,325
o Staff construction observation, oversight, safety monitoring - $75,000
o Shorebird monitoring - $17,500
o Contingency - $322,135
The cost estimate is based on recent historical pricing and an opinion of probable cost for construction, with an
anticipated construction start date of March 1, 2026. Maintenance dredging is typically scheduled on a four-year cycle,
with interim minor dredges mid-cycle as required.
The dredge quantities estimated for this project are based on post-Helene / Milton storm surveys performed in
November / December 2024. Actual quantities needed based on field conditions will be determined immediately prior to
construction. Staff requests approval of an adjustment of up to +/- 25% in sand quantities, which is assumed for this
item.
All individual project expenditures, as estimated above, will be presented to and approved by the BCC prior to the
expenditure of funds. Should the cost exceed $2 million, Staff will seek the required approvals from the Tourist
Development Council and Board.
This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan.
ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee
(CAC) on January 8, 2026 (7-0) and will be presented to the Tourist Development Council (TDC) on January 20, 2026.
FISCAL IMPACT: The total project cost is anticipated to be $2,000,000. Funding is available in the Tourist
Development Tax Beach Renourishment Fund (1105), Wiggins Pass Dredge (80288). Source of funding is tourist
development tax. FDEP cost-share funding will be requested if eligible at a future date to reimburse Collier County for a
portion of the completed work.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: To approve the 2026 Wiggins Pass Dredge project scheduled for March / April 2026 and
authorize Tourist Development Tax expenditures for an estimated project cost not to exceed $2,000,000; and make a
finding that this item promotes tourism (Project 80288).
PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Transportation Management Services Department
Page 49 of 242
1/20/2026
Item # 8.A
ID# 2026-21
ATTACHMENTS:
1. OPC - Wiggins Pass - 12.16.25 - ES
Page 50 of 242
1,398,250.00$
139,825.00$
1,538,075.00$
Notes:
VI. Potential debris from storms. (Re. Technical Spec. 8.3)
IV. Pre & Post-construction surveys of the dredge and disposal area for Wiggins Pass.
V. Includes measures to ensure sand placed on the beach greater than 0.5" diameter does not exceed 5% through the use of
screen boxes, raking, and/or other means as determined by the contractor. (Ref. Technical Spec. 11.4)
8 Restoration of Construction Access 1 Lump Sum 5,000.00$ 5,000.00$
Subtotal
Project Contingency (10%)
Total Bid
* Staff has allocated $139,575 in Owner's Allowance - for Owners Use as Directed. This Allowance will be used only at the Owner's direction to
accomplish work due to unforeseen conditions and/or as directed by the Owner. Inclusion of the Allowance as part of the Contract Price is not a
guarantee that the Contractor will be paid any portion or the full amount of the Allowance. Expenditures of Owners Allowance will be made
through Change Order with proper documentation of Time and Materials supporting the change.
I. Quantity is estimated; final quantity based on results of the pre-construction survey.
II. Includes replacement of removed markers or installation of new makers (OWNER to provide materials).
III. Includes replacement of removed manatee markers or installation of new makers (CONTRACTOR to provide materials).
2,500.00$
6 Final Tilling and Grading 1 Lump Sum 15,000.00$ 15,000.00$
7 Debris Removal (See Note VI)1 20 cy
container 2,500.00$
30,000.00$
4 Environmental Control including Turbidity Testing 1 Lump Sum 15,000.00$ 15,000.00$
5 Construction Surveys (Pre, Post and Interim)1 Lump Sum 30,000.00$
9,500.00$
3a Navigational Channel Marker Install (See Note II)15 Each 4,750.00$ 71,250.00$
3b Manatee Marker Installation (See Note III)1 Each 9,500.00$
750,000.00$
1 Mobilization and Demobilization 1 Lump Sum 500,000.00$ 500,000.00$
2 Dredge Wiggins Pass Channel with Nearshore Disposal (See
Note I & V)75,000 CY 10.00$
2026 COLLIER COUNTY MAINTENANCE WIGGINS PASS DREDGING PROJECT
OPINION OF PROBABLE COST
Humiston & Moore Engineers
Item Item Description
Estimated
Quantity Unit Unit Cost
Opinion of
Probable Cost
Page 51 of 242
1/20/2026
Item # 8.B
ID# 2026-39
Executive Summary
Recommendation to approve the 2026 Doctors Pass Dredge project scheduled for April / May 2026 and authorize tourist
development tax expenditures for an estimated project cost not to exceed $1,250,000; authorize a budget amendment;
and make a finding that this item promotes tourism (Project 90549).
OBJECTIVE: To obtain a recommendation approving the project and funding for the 2026 dredge project for Doctors
Pass.
CONSIDERATIONS: Staff is seeking project approval and authorization for a 40,000 cubic yard dredge project for
Doctors Pass for an estimated cost not to exceed $1,250,000, which will include, but not be limited to the following cost
estimates:
o Engineering design, permitting, inspections and project certification - $56,247
o Construction $800,000
o Staff construction observation, oversight, safety monitoring - 50,000
o Shorebird monitoring - $12,500
o Contingency - $331,253
The cost estimate is based on recent historical pricing to support an anticipated construction start date of April 15, 2026.
Maintenance dredging is typically scheduled on a four-year cycle with interim minor dredges mid-cycle as required.
The dredge quantities estimated for this project are based on post-Helene / Milton storm surveys performed in
November / December 2024. Actual quantities needed based on field conditions will be determined immediately prior to
construction. An adjustment of up to +/- 25% in sand quantities is assumed for this item.
All individual project expenditures as estimated above will be presented and approved by the BCC prior to execution of
funds. If the project expenditures exceed the authorized amount, staff will seek required approvals.
This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan.
ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee
(CAC) on January 8, 2026 (7-0) and will be presented to the Tourist Development Council (TDC) on January 20, 2026.
FISCAL IMPACT: The total project cost is anticipated to be $1,250,000. A budget amendment in the amount of
$600,000 is necessary to reallocate funding within the TDC Beach Renourishment Fund (1105), from Park Shore Beach
Maintenance Project (90067) to the Doctors Pass Dredge Project (90549). The source of funding is tourist development
tax. FDEP cost-share funding will be requested if eligible at a future date to reimburse Collier County for a portion of
the completed work.
GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management
Element of the Growth Management Plan.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATION(S): To approve the 2026 Doctors Pass Dredge project scheduled for April / May 2026 and
authorize tourist development tax expenditures of an estimated project cost not to exceed $1,250,000; authorize a budget
amendment; and make a finding that this item promotes tourism (Project 90549).
Page 52 of 242
1/20/2026
Item # 8.B
ID# 2026-39
PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Transportation Management Services Department
ATTACHMENTS:
1. 2026-01 Doctors Bid Schedule and OPC
Page 53 of 242
756,000.00$
75,600.00$
831,600.00$
Notes:
2026 COLLIER COUNTY MAINTENANCE DOCTORS PASS DREDGING PROJECT
OPINION OF PROBABLE COST
Humiston & Moore Engineers
Item Item Description
Estimated
Quantity Unit Unit Cost
Opinion of
Probable Cost
321,000.00$
1 Mobilization and Demobilization, See Note VII. 1 Lump Sum 350,000.00$ 350,000.00$
2 Dredge Doctors Pass Settling Basin, Turning Basin, and West
Channel with Nearshore Disposal (See Note I & V)32,100 CY 10.00$
15,000.00$
3 Temporary Removal and Re-Install Navigational Channel Marker
Install (See Note II)3 Each 2,500.00$ 7,500.00$
4 Environmental Control including Turbidity Testing 1 Lump Sum 15,000.00$
30,000.00$
5 Construction Surveys (Pre-Construction, See Note III)1 Lump Sum 10,000.00$ 10,000.00$
6 Construction Surveys (Interim & Post-Construction, See Note IV) 1 Lump Sum 30,000.00$
III. Includes replacement of removed manatee markers or installation of new makers (CONTRACTOR to provide materials).
2,500.00$
7 Final Tilling and Grading 1 Lump Sum 15,000.00$ 15,000.00$
8 Debris Removal (See Note VI)1 20 cy
container 2,500.00$
VI. Potential debris from storms. (Re. Technical Spec. 8.3)
VII. Assumes sane dredge mobilized and completed Wiggins Pass Dredging
IV. Pre & Post-construction surveys of the dredge and disposal area for Doctors Pass.
V. Includes measures to ensure sand placed on the beach greater than 0.5" diameter does not exceed 5% through the use of
screen boxes, raking, and/or other means as determined by the contractor. (Ref. Technical Spec. 11.4)
9 Restoration of Construction Access 1 Lump Sum 5,000.00$ 5,000.00$
Subtotal
Project Contingency (10%)
Total Bid
* Staff has allocated $75,600.00 in Owner's Allowance - for Owners Use as Directed. This Allowance will be used only at the Owner's direction
to accomplish work due to unforeseen conditions and/or as directed by the Owner. Inclusion of the Allowance as part of the Contract Price is
not a guarantee that the Contractor will be paid any portion or the full amount of the Allowance. Expenditures of Owners Allowance will be
made through Change Order with proper documentation of Time and Materials supporting the change.
I. Quantity is estimated; final quantity based on results of the pre-construction survey.
II. Includes replacement of removed markers or installation of new makers (OWNER to provide materials).
Page 54 of 242
1/20/2026
Item # 8.C
ID# 2026-22
Executive Summary
Recommendation to approve a work order with APTIM Environmental & Infrastructure, LLC, to provide professional
engineering services for 2027-2028 Local Government Funding Request under Contract No. 18-7432-CZ for lump sum
not to exceed $28,462 and make a finding that this item promotes tourism (Fund 195, Project No. 90065).
OBJECTIVE: To move forward with preparation of the 2027-2028 Local Government Funding Request (LGFR) for
Collier County’s shore protection projects.
CONSIDERATIONS: APTIM Environmental & Infrastructure, LLC (APTIM) will assist the County with the
preparation of the 2027-2028 LGFR for Collier County’s coastal protection projects; South Marco Island and Collier
County Beach Renourishment projects; and the County’s inlet projects: Wiggins Pass and Doctors Pass. APTIM will
evaluate all the elements of the coastal projects as they apply to the Florida Administrative Code, and the LGFR
application and guidance documents will be evaluated to increase Florida Department of Environmental Protection
(FDEP) ranking and cost-sharing opportunities where applicable. Additionally, APTIM will update the application
response to account for the modification of the LGFR based on the latest rating guidelines, rules, and current project
cost information. Once APTIM has completed a draft of the LGFR application, they will provide it to Collier County
for review and comment prior to submittal to FDEP. Collier County participates in the LGFR process annually.
FDEP will review the application and may issue a Request for Additional Information (RAI). APTIM will respond to
FDEP’s RAI and provide additional information to the FDEP on behalf of Collier County. FDEP then reviews the
applications in detail and provides initial project rankings and assessments. Collier County may respond to the initial
project assessment. APTIM will review the assessment on behalf of Collier County and, if appropriate, prepare a letter
to FDEP identifying areas within the application that could earn additional points for the County. To proceed, the
County will issue a Work Order under Contract No. 18-7432-CZ, which was approved by the BCC on March 10, 2020,
Item 16.E.4.
This item aligns with the Infrastructure and Asset Management element of Collier County’s Strategic Plan by
proactively addressing the impacts of natural disasters on our critical infrastructure and natural resources.
ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee
(CAC) on January 8, 2026 (7-0) and will be presented to the Tourist Development Council (TDC) on January 20, 2026.
FISCAL IMPACT: Funding for the proposed work order, in the amount of $28,462 is available in the Tourist
Development Tax Fund (1105), Project No. 90065, FDEP LGFR Analysis. The source of funding is Tourist
Development Tax. Funding for this work order will not be requested for reimbursement from any grantor agency.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: To approve a work order with APTIM Environmental & Infrastructure, LLC, to provide
professional engineering services for 2027-2028 Local Government Funding Request under Contract No. 18-7432-CZ
for lump sum not to exceed $28,462 and make a finding that this item promotes tourism (Fund1105, Project No. 90065).
PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program
Management Division
ATTACHMENTS:
1. Stamped - Work Order
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Page 66 of 242
1/20/2026
Item # 8.D
ID# 2025-5112
Executive Summary
Recommendation to approve and authorize the purchase of a John Deere 6135E Cab Tractor from Deere & Company
utilizing Cooperative Procurement Piggyback 411 “Sourcewell Ag Tractors 082923-DAC” utilizing funding from TDC
Beach Renourishment Fund (1105) in the amount of $116,292.81 and make a finding that this expenditure promotes
tourism.
OBJECTIVE: To replace a beach tractor used to maintain Collier County beaches.
CONSIDERATIONS: Residents and tourists visiting Collier County’s coast expect our beaches to be maintained to a
high standard, free from trash, seaweed, and other debris. Collier County Coastal Zone Management (CZM) utilizes cab-
enclosed 4-wheel drive tractors to tow various beach cleaning attachments, which are used for raking and debris removal
from the County’s beaches. The harsh saltwater environment in which the tractors are used causes corrosion,
deteriorating various metal parts. Corrosion limits the tractors’ lifecycles, requiring earlier equipment replacement to
sustain quality levels and maintain the County’s beaches. The suggested replacement of the current Tractor (CC2-1426)
is noted on the FY2025 Recommended Non-Motor Pool Capital Equipment Replacement List (dated: 1/9/2024) for the
Transportation Management Services Department and was budgeted in FY25.
CZM's current tractor (CC2-1426) purchased in 2016, has significant corrosion, high engine hours, and has had
significant repairs and maintenance costs. The County's Fleet Management has indicated that the tractor meets the
criteria for replacement and is on the FY25 replacement recommendation list. CZM received a quote from Deere &
Company, in the amount of $116,292.81, using the cooperative procurement “Piggyback 411” program through the
Sourcewell contract “Sourcewell Ag Tractors 082923-DAC”.
CZM keeps a fleet of three tractors, two on Marco Island and one at Vanderbilt Beach. To meet expectations, both beach
locations are cleaned Monday through Friday using one tractor at each location. During extreme events with significant
debris, the third tractor can help with production. The third tractor is also necessary for redundancy while either of the
other two tractors is out of service for maintenance. If this tractor is not replaced, a routine maintenance event or a
breakdown of one tractor could limit beach cleaning to a single location.
This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan.
ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved at the Coastal Advisory Committee
(CAC) on January 8, 2026 (7-0) and will be presented to the Tourist Development Council (TDC) on January 20, 2026.
FISCAL IMPACT: Funding in the amount of $116,292.81, is available within the TDC Beach Renourishment Fund
(1105) in the Beach Cleaning project (90533). The source of funding is tourist development tax.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: To approve and authorize the purchase of a John Deere 6135E Cab Tractor from Deere &
Company utilizing Cooperative Procurement Piggyback 411 “Sourcewell Ag Tractors 082923-DAC”, utilizing funding
from TDC Beach Renourishment Fund (1105) in the amount of $116,292.81, and make a finding that this expenditure
promotes tourism.
PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Transportation Engineering Division
ATTACHMENTS:
1. 411 Piggyback- Deere & Company
2. John Deer- Tractor Quote
Page 67 of 242
Cooperative Purchasing Request Form
Revised 06/17/2021
Requester Name: Division:
Vendor Name: Requested Items:
Sponsor Agency/Contact:
Contract Name and Number:
Award Date: Expiration Date:Renewals:
Backup Documents: Solicitation Proposal Contract Tabulation Advertisement Price List
Additional Documents/Commentary:
Website of Contract:
Scope of Services in Contract:
Competitive Event: (Type and no. of solicitation)
Summary of Competition: (Number of proposals received and vendors awarded)
Piggyback Clause: (Listed in solicitation or Contract):
Rationale for Use:
The Requesting Division and Procurement Services Director acknowledge that the attached contract was competitively solicited
according to the Board’s Procurement Ordinance 2017-08, Section 18 and that the terms and conditions of the purchase are
competitive in the market and favorable to the County.
Requested by: Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director
or designee: Signature: Date:
Instructions
Allowable per BCC Procurement Ordinance Section 11.4 and the annual BCC approved list of approved cooperatives. Complete
the following information and submit to purchasing with the required backup documentation. (Required backup documentation
includes, but not limited to: Solicitation, Proposal, Tabulation, Proof of Advertisement, Contract)
Salma Nader Preston Operations & Performance Management (Airport Authority)
(Multiple vendors)Deere and Company Grounds Maintenance Equipment & Attachments
Sourcewell - Jerry McWilliams: 205-612-2556, mcwilliamsjerryd@johndeere.com
Sourcewell Ag Tractors 082923-DAC
10/16/2023 10/11/2027 up to 3 /1-Year Extension
https://www.sourcewell-mn.gov/cooperative-purchasing/082923-DAC
Sourcewell contract 082923-DAC gives access to the following types of goods and services: Large frame agricultural tractors &
attachments, Material handling attachments, Rotary cutters, Combines, Cotton, Hay & forage equipment, Tillage equipment,
Planting & seeding equipment, Self propelled sprayers, Ag management solutions, Frontier implements & attachments.
RFP #082923
10 Proposals received, 4 vendors awarded: the Sourcewell Proposal Evaluation Committee recommends award of Sourcewell Contract #082923 to: AGCO Corporation
#082923-AGCO CNH Industrial America, LLC #082923-CNH; Deere & Company #082923-DAC; Kubota Tractor Corporation #082923-KBA
Page # 2 of RFP 082923: In the United States, Sourcewell's contracts are available for use by:
• Federal and state government entities; • Cities, towns, and counties/parishes; • Education service cooperatives; •
K-12 and higher education entities; • Tribal government entities; • Some nonprofit entities; and • Other public entities.
National Cooperative contracts potentially save time and effort for municipal and public agencies, who otherwise would have to
solicit vendor responses to individual RFPs/RFQs. Contracts often provide a turn key solution for needed products or services.
Salma Nader Preston
04/16/2024
Darren Hutton
Jennifer Ziglar
Sandra Srnka
✔✔✔✔✔
nader_s Digitally signed by nader_s
Date: 2024.04.16 09:50:41
-04'00'
HuttonDarren Digitally signed by HuttonDarren
Date: 2024.04.16 16:29:39
-04'00'
ZiglarJennifer Digitally signed by ZiglarJennifer
Date: 2024.04.19 09:36:22
-04'00'
Sandra Srnka Digitally signed by Sandra Srnka
Date: 2024.04.19 13:24:34 -04'00'
Page 68 of 242
Customer:
Quotes are valid for 30 days from the creation date or upon contract expiration, whichever occurs first.
A Purchase Order (PO) or Letter of Intent (LOI) including the below information is required to proceed with this sale. The
PO or LOI will be returned if information is missing.
Vendor:Everglades Equipment Group
9501 State Route 82
Fort Myers, FL 33905 null
Signature on all LOIs and POs with a signature line
Contract name or number; or JD Quote ID
Sold to street address
Ship to street address (no PO box)
Bill to contact name and phone number
Bill to address
Bill to email address (required to send the invoice and/or to obtain the tax exemption certificate)
Membership number if required by the contract
Quotes of equipment offered through contracts between Deere & Company, its divisions and subsidiaries (collectively “Deere”) and
government agencies are subject to audit and access by Deere's Strategic Accounts Business Division to ensure compliance with the
terms and conditions of the contracts.
For any questions, please contact:
Patrick Crews
Everglades Equipment Group
9501 State Route 82
Fort Myers, FL 33905
Email: pcrews@evergladesfarmequipment.com
Page 69 of 242
Salesperson : X ___________________Accepted By : X ___________________
ALL PURCHASE ORDERS MUST BE MADE OUT TO
(VENDOR):
Everglades Equipment Group
9501 State Route 82
Fort Myers, FL 33905 null
ALL PURCHASE ORDERS MUST BE SENT TO DELIVERING
DEALER:
Patrick Crews
Everglades Equipment Group
9501 State Route 82 Fort Myers, FL 33905
Prepared For
COLLIER COUNTY PARKS &
RECREATION COASTAL ZONE
MGMT
3300 SANTA BARBARA BLVD
NAPLES, FL 341166601
(239) 455-9282
CHRISTOPHER.
DARCO@COLLIERCOUNTYFL.GOV
Prepared By
Patrick Crews
Everglades Equipment Group
9501 State Route 82
Fort Myers, FL 33905
pcrews@evergladesfarmequipment.
com
Quote Id 1374444
Creation Date 05-Dec-2025
Expiration Date 31-Mar-2026
Quote Summary
Equipment Summary Suggested List Selling Price QTY In Group Extended
6135E Cab Tractor (114 PTO hp)$135,198.36 $103,543.08 1 $103,543.08
Contract: Sourcewell Ag 082923-DAC (PG BA CG 76)
Price Effective Date: 04-Dec-2025
600M Loader $16,350.45 $12,749.73 1 $12,749.73
Contract: Sourcewell Ag 082923-DAC (PG BA CG 76)
Price Effective Date: 04-Dec-2025
Equipment Total $116,292.81
Quote Summary
Total Selling Price $116,292.81
Sub-total $116,292.81
Balance Due $116,292.81
Page 70 of 242
Selling Equipment
Quote #1374444
Customer COLLIER COUNTY PARKS & RECREATION COASTAL ZONE MGMT
6135E Cab Tractor (114 PTO hp)
Hours - - -
Serial Number - - -
Stock Number - - -
Contract Sourcewell Ag 082923-DAC (PG BA CG 76)
Price Effective Date 04-Dec-2025
PUK Parent Serial #
QTY In Group : 1
Suggested List
$135,198.36
Selling Price
$103,543.08
Discount Amount
($32,697.82)
Equipment Summary
Code Description Qty List Price Discount %Discount $Adjusted Selling
Price
334FP 6135E Cab Tractor
(114 PTO hp)1 $125,980.00 24.0%($30,235.20)$95,744.80
Base / Options
Code Description Qty List Price Discount %Discount $Adjusted Selling
Price
0202 United States 1 $0.00 24.0%$0.00 $0.00
0409 English Operator's Manual
North America 1 $0.00 24.0%$0.00 $0.00
7700
Shipping
Preparation for
Truck
1 $0.00 24.0%$0.00 $0.00
0500 Less Package 1 $0.00 24.0%$0.00 $0.00
2050 Cab Standard 1 $0.00 24.0%$0.00 $0.00
2130
Air Suspension
Seat with Swivel
(MSG 95)
1 $1,301.00 24.0%($312.24)$988.76
182F
AutoTrac™
Universal/
Greenstar™ Ready
1 $0.00 24.0%$0.00 $0.00
183N
JDLink™ Modem
(Not Machine Sync
Capable)
1 $0.00 24.0%$0.00 $0.00
185A JDLink™
Connectivity 1 $0.00 24.0%$0.00 $0.00
1950 Less Application 1 $0.00 24.0%$0.00 $0.00
Page 71 of 242
1385
24F/12R
PowrReverser™
Plus Transmission,
Wet Clutch, EH
PTO, 40 Km/h
1 $1,832.00 24.0%($439.68)$1,392.32
3340
Triple Deluxe SCV
with ISO
Breakaway Couplers
1 $559.00 24.0%($134.16)$424.84
4120 Telescopic Draft
Links 1 $0.00 24.0%$0.00 $0.00
4020 Heavy-Duty Hitch 1 $559.00 24.0%($134.16)$424.84
4320 Heavy Duty Drawbar 1 $363.00 24.0%($87.12)$275.88
4420 Sway Chains 1 $0.00 24.0%$0.00 $0.00
6045
MFWD (4 Wheel
Drive) Front Axle,
electro-hydraulic
activation.
1 $0.00 24.0%$0.00 $0.00
5234 460/85R38 In. 8PR
R1 Radial 1 $1,095.00 24.0%($262.80)$832.20
6220 380/85R24 RT855
R1W Radial 1 $208.00 24.0%($49.92)$158.08
Total Base / Options $131,897.00 ($31,655.28)$100,241.72
Technology Options
Code Description Qty List Price Discount %Discount $Adjusted Selling
Price
1880 Less Receiver 1 $0.00 24.0%$0.00 $0.00
1900 Less Display 1 $0.00 24.0%$0.00 $0.00
Total Technology Options $0.00 $0.00 $0.00
Dealer Attachments
Code Description Qty List Price Discount %Discount $Adjusted Selling
Price
BSJ10221 Triple Function Mid
SCV Kit 1 $3,500.20 24.0%($840.05)$2,660.15
BSJ10216
Fixed Front
Fenders (MFWD
only)
1 $843.70 24.0%($202.49)$641.21
Total Dealer Attachments $4,343.90 ($1,042.54)$3,301.36
Selling Price Subtotal $103,543.08
Total Selling Price $135,198.36 ($32,697.82)$103,543.08
Page 72 of 242
600M Loader
Hours - - -
Serial Number - - -
Stock Number - - -
Contract Sourcewell Ag 082923-DAC (PG BA CG 76)
Price Effective Date 04-Dec-2025
PUK Parent Serial #
QTY In Group : 1
Suggested List
$16,350.45
Selling Price
$12,749.73
Discount Amount
($4,026.23)
Equipment Summary
Code Description Qty List Price Discount %Discount $Adjusted Selling
Price
04G0P 600M Loader 1 $10,237.00 24.0%($2,456.88)$7,780.12
Base / Options
Code Description Qty List Price Discount %Discount $Adjusted Selling
Price
0202 United States 1 $0.00 24.0%$0.00 $0.00
0409 English 1 $0.00 24.0%$0.00 $0.00
0500 Less package 1 $0.00 24.0%$0.00 $0.00
1655 Mounting frame 1 $2,094.00 24.0%($502.56)$1,591.44
2602
600M Standard
farm loader, non-
self-leveling (NSL) -
Three-function
1 $545.00 24.0%($130.80)$414.20
3555 Three-function
hoses and parts 1 $760.00 24.0%($182.40)$577.60
4553
3-Function Mid-
Mount Quick
Couplers
1 $817.00 24.0%($196.08)$620.92
5535 Hood guard 1 $550.00 24.0%($132.00)$418.00
6995 Less ballast box 1 $0.00 24.0%$0.00 $0.00
8215
1850-mm (73-in.)
global heavy-duty
bucket
1 $0.00 24.0%$0.00 $0.00
Total Base / Options $15,003.00 ($3,600.72)$11,402.28
Dealer Attachments
Code Description Qty List Price Discount %Discount $Adjusted Selling
Price
BW15906 Stationary fenders 1 $979.86 24.0%($235.17)$744.69
Page 73 of 242
BW16048
Third-Function Oil
Lines, Hoses, and
Parts for 540M,
H260, and H310
Loaders
1 $325.60 24.0%($78.14)$247.46
BW16187 Hoses and parts (3-
function)1 $330.00 24.0%($79.20)$250.80
BW16045 Grapple coupler oil
line and bracket 1 $137.50 24.0%($33.00)$104.50
Total Dealer Attachments $1,772.96 ($425.51)$1,347.45
Selling Price Subtotal $12,749.73
Total Selling Price $16,350.45 ($4,026.23)$12,749.73
Page 74 of 242
(48,30(17),1$1&,1*
SCAN QR CODE
TO APPLY
Page 75 of 242
1/20/2026
Item # 8.E
ID# 2026-20
Executive Summary
Recommendation to approve a 180-day administrative extension for Agreement No. 22-7979 “Tourism International
Representation – UK and Ireland Market” with OMMAC Ltd., under the current contract pricing, terms and conditions,
and make a finding that this action promotes tourism.
OBJECTIVE: To administratively extend Agreement No. 22-7979 for 180 days for tourism representation services in
the UK/Ireland market which promotes Collier County as a worldwide visitor destination.
CONSIDERATIONS: Collier County has maintained local representation in the UK since 2008. Presence in this
market has been beneficial in bringing UK and Ireland residents to Collier County. Over the course of this term and
relationship, the UK and Ireland market has remained the leading market of international origin for Collier County. The
representation in this market has attracted visitors via consumer direct initiatives, as well as via the education of tour
operators and travel agents about Florida’s Paradise Coast (Collier County) region. OMMAC’s representative is 100%
dedicated to Collier County, which is OMMAC’s only destination account in Florida.
On March 14, 2023 (Agenda Item 11.B.), the Board approved the award of Agreement No. 22-7979 for Tourism
International Representation – UK and Ireland Market to OMMAC Ltd. for one year and requested that the renewals be
brought back to the Board for approval.
On March 26, 2024 (Agenda Item 11.E), the Board approved the first of two one-year renewal options.
On February 11, 2025 (Agenda Item 16.F.7), the Board approved the second of two one-year renewal options.
On June 17, 2025, the Tourism Department submitted a draft of the RFP to finance and procurement. On October 17,
2025, procurement completed its process to send out the RFP. The RFP was open on October 23, 2025. The RFP closed
on December 8, 2025, and is currently in procurement review, before a selection committee can review the proposals.
This 180-day extension is needed to maintain representation during the final stages of the RFP process.
The contractor has agreed to the 180-day extension without price increases. The annual costs established in the
Agreement are as follows: Flat Annual Fixed Price of $120,000 ($10,000 per month), and Reimbursable Expenses for
Travel, Registrations and Miscellaneous for up to $80,000, totaling $200,000 annually. The reimbursable expenses are
approved by the Division Director before the expenditure occurs.
This representation is vital for Collier County to remain competitive with other Florida markets. Currently, twenty-four
(24) Florida markets have representation/offices in Europe, including our competitive set of areas - Tampa, St.
Pete/Clearwater, Orlando, Bradenton, Sarasota, Lee County, Charlotte County, Palm Beach, Miami, and the Florida
Keys.
The number of hotel rooms booked in our destination by the top 20 tour operators was used as a metric to measure the
effectiveness of the work completed by OMMAC. European visitors utilize tour operators for ease of travel to various
locations in Florida and for the travel insurance provided. In 2019, which is a benchmark used (2020 and 2021 are not
used due to the pandemic) 55,714 room nights were booked by the tour operators from the international region. In 2024,
room nights were 24,514, and in 2025, the room nights decreased by 1.56 % (this is due to geopolitical issues in the first
quarter of 2025).
County staff has estimated the tourist tax collections to further measure the effectiveness of OMMAC for these room
nights utilizing the Average Daily Rate (ADR) obtained through STR data for the associated time frames. (Taxes =
ADR*Hotel Rooms Booked * 5%). STR data provides weekly information about hotels in Collier County. The firm
surveys our local hotels and provides weekly data such as Average Daily Rates, Occupancy, and Hotel Revenue per
person. In 2019, with an ADR of $237, the tax collected was $660,210.90; in 2024, with an ADR of $349, the tax
collected was $427,769.30. In 2025, the ADR was $323.44, and the tax collected was $390,263. This represents a
9.03% decrease in tax collection due to geopolitical issues in Q1 2025.
REGION 2019 2024 2025 %
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1/20/2026
Item # 8.E
ID# 2026-20
2024 vs 2025
UK & Ireland 55,714 24,514 24,132 -1.5%
TOTAL 55,714 24,514 24,132 -1.5%
Avg ADR $237 $349 $323.44 -7.3%
Est Tourist
Tax
$660,210.90 $427,759.30 $390,263 -9%
Based on OMMAC’s performance, County staff is recommending extending the Agreement for 180 days at the same
pricing.
A new agreement for these services is currently being solicited. Agreement 22-7979 will be terminated once a new
agreement is fully executed.
FISCAL IMPACT: Funds for marketing services are provided in the FY26 Tourist Development Tax Tourism
Promotion Fund (1101) budget. The contracted not-to-exceed annual budget for the UK and Ireland market is $200,000.
A purchase order was opened on October 13, 2025, in the amount of $100,000 for services until the current expiration
date of March 26, 2026. The extension would allow for the remaining $100,000 of the annual budget to be committed
via purchase order through September 22, 2026.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: To approve a 180-day administrative extension of Agreement No. 22-7979 “Tourism
International Representation – UK and Ireland Market” with OMMAC Ltd. under the current contract pricing, terms and
conditions, and make a finding that this action promotes tourism.
PREPARED BY: Jay Tusa, Tourism Division Director, Claudia Wood, Global Sales Manager
ATTACHMENTS:
1. 22-7979 OMMAC Extension Pending BCC
Page 77 of 242
Page 78 of 242
GiarimoustasViviana Digitally signed by
GiarimoustasViviana
Date: 2025.12.28 10:29:03 -05'00'
Page 79 of 242
Page 80 of 242
1/20/2026
Item # 8.F
ID# 2026-10
Executive Summary
Recommendation to approve a 180-day administrative extension for Agreement No. 22-7980 “Tourism International
Representation - Germany Market” with DiaMonde GmbH & Co KG under the current contract pricing, terms and
conditions, and make a finding that this action promotes tourism.
OBJECTIVE: To administratively extend Agreement No. 22-7980 for 180 days for tourism representation services in
Germany market which promotes Collier County as a worldwide visitor destination.
CONSIDERATIONS: Collier County has been represented in Germany for 17 years by DiaMonde GmbH & Co KG
based in Stuttgart, Baden-Wuerttemberg, Germany. Presence in that market has been beneficial in bringing German
residents to Collier County. Over the course of this term and relationship, the German market has remained one of the
top markets of international origin for Collier County. The representation in this market has attracted visitors via
consumer direct initiatives, through education and relationships with tour operators and travel advisors about Florida’s
Paradise Coast region (Collier County). The representation also includes integrated marketing campaigns across
multiple media platforms to locally amplify the reach of the campaigns.
On March 14, 2023 (Agenda item 11.C.), the Board approved the award of Agreement No. 22-7980 for Tourism
International Representation – Germany Market to DiaMonde GmbH & Co KG for one year and requested that the
renewals be brought back to the Board for approval.
On March 26, 2024 (Agenda item 11.F), the Board of County Commissioners approved the first of two one-year
renewal options.
On February 11, 2025 (Agenda Item 16.F.6), the Board approved the second of two one-year renewal options.
On June 17, 2025, the Tourism Department submitted a draft of the RFP to finance and procurement. On October 17,
2025, procurement completed its process to send out the RFP. The RFP was open on October 23, 2025. The RFP closed
on December 8, 2025, and is currently in procurement review so a selection committee can review the proposals. This
180-day extension is needed to maintain representation during the final stages of the RFP process.
The contract is scheduled to end on March 14, 2026, and is now moving through the RFP process. Should the process
extend past the termination date, the contractor has agreed to a 180-day extension with no rate increases. Under the
Agreement, annual costs include a $120,000 fixed fee ($10,000 per month) and up to $60,000 in reimbursable travel,
registration, and miscellaneous expenses, totaling $180,000. All reimbursable expenditures must receive Division
Director approval in advance.
This representation is vital for Collier County to remain competitive with other Florida markets. Currently, twenty-four
(24) Florida markets have representation/offices in Europe, including our competitive set of areas - Tampa, St.
Pete/Clearwater, Orlando, Bradenton, Sarasota, Lee County, Charlotte County, Palm Beach, Miami, and the Florida
Keys.
The number of hotel rooms booked by their top 20 tour operators was used as a metric to measure the effectiveness of
the work completed by DiaMonde GmbH & Co KG European visitors utilize tour operators for ease of travel to various
locations in Florida and for the travel insurance provided. In 2019, the benchmark year (2020 and 2021 are not used due
to the pandemic), 16,973 room nights were booked by the tour operators from the international region. In 2024, room
nights grew to 23,193, and in 2025, the room nights decreased by 19.8% to 18,580 (This is due to geopolitical issues in
the first quarter of 2025).
County staff has estimated the tax collections to further measure the effectiveness of the firm for these room nights,
utilizing the Average Daily Rate (ADR) obtained through STR data for the associated time frames. (Taxes = ADR *
Hotel Rooms Booked * 5%). STR data provides weekly information about hotels in Collier County. The firm surveys
our local hotels and provides weekly data such as Average Daily Rates, Occupancy, and Hotel Revenue per person. In
2019, with an ADR of $237.43, the tax collected was $201,494.97; in 2024, the ADR was $349, and the tax collection
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1/20/2026
Item # 8.F
ID# 2026-10
was $404,718. In 2025 we saw an ADR of $323.44 and a tax collection of $300,476. This represents a $25.8% decrease
in tax collection due to geopolitical issues in Q1 2025.
% REGION 2019 2024 2025
2024 vs 2025
GERMANY 16,973 23,193 18,580 -19.8%
TOTAL 16,973 23,193 18,580 -19.8%
Avg ADR $237 $349 $323.44 -7.3%
Est Tourist Tax $201,495 $404,718 $300,476 -25.8%
Based on DiaMonde GmbH & Co KG’s performance, County staff is recommending extending the Agreement for 180
days at the same pricing.
A new agreement for these services is currently being solicited. Agreement 22-7980 will be terminated once a new
agreement is fully executed.
FISCAL IMPACT: Funds for marketing services are provided in the FY26 Tourist Development Tax supported
Tourism Promotion Fund (1101) budget. The annual contract budget is $180,000 for the German market. A purchase
order was opened on October 26, 2025 in the amount of $90,000 for services until the current expiration date of March
13, 2026. The extension would allow for the remaining $90,000 of the annual budget to be committed via purchase order
through September 9, 2026.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: To approve a 180-day administrative extension of Agreement No. 22-7980 “Tourism
International Representation - Germany Market” with DiaMonde GmbH & Co KG under the current contract pricing,
terms and conditions, and make a finding that this action promotes tourism.
PREPARED BY: Jay Tusa, Tourism Division Director, Claudia Wood, Global Sales Manager
ATTACHMENTS:
1. 22-7980 DiaMonde Extension Pending TDC BCC
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Viviana Giarimoustas
03/14/26 - 09/10/26
All extensions have been exhausted. Pending TDC and BCC Approval.
✔
GiarimoustasViviana Digitally signed by GiarimoustasViviana
Date: 2025.12.17 12:31:20 -05'00'
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COLLIER COUNTY
Tourist Development Council
AGENDA
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
January 20, 2026
9:00 AM
Commissioner Burt Saunders, Chair
Clark Hill, Vice-Chair
Susan Becker
Laura Radler
Nancy Kerns
Michael McComas
Edward (Ski) Olesky
Council Member Bill Kramer
Councilor Darrin Palumbo
All interested parties are invited to attend and to register to speak and to submit their
objections, if any, in writing to the Council prior to the meeting if applicable. For more
information, please contact Jay Tusa at (239) 252-4040. If you are a person with a
disability who needs any accommodation in order to participate in this proceeding, you
are entitled, at no cost to you, to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East,
Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3
minutes unless the Chairman grants permission for additional time. Collier County
Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners
before the Board of County Commissioners and its advisory boards, register with the Clerk
to the Board at the Board Minutes and Records Department.
About the public meeting:
Two or more members of the Board of County Commissioners, Coastal Advisory
Committee, City of Naples City Council, and City of Marco Island City Council may be
present and participate at the meeting. The subject matter of this meeting may be an item
for discussion and action at future meetings of these Boards.
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Executive Summary
Recommendation to award an agreement for Request for Proposal (“RFP”) 25-8341, “Tourism Marketing &
Promotion,” to Paradise Advertising and Marketing, Inc., with an effective date of March 30, 2026, and make a
finding that this action promotes tourism.
OBJECTIVE: To provide continuing advertising, promotion, and marketing services that promote Collier
County as a luxury domestic, national, and international global vacation destination of choice.
CONSIDERATIONS: On May 28, 2025, the Procurement Services Division released RFP No. 25-8341,
Tourism Marketing & Promotions. The County received 12 proposals by the July 21, 2025, submission
deadline. Procurement staff reviewed the proposals, and all were deemed responsive and responsible, with 11
having minor irregularities.
A selection committee met on October 27, 2025, evaluated the proposals, and established a final
recommended ranking. Each selection committee member independently reviewed the proposals and shared
their evaluative comments at the selection committee meeting. After reviewing the proposals and deliberation,
the committee ranked the proposals as seen below:
Name of Firm Final Ranking
Paradise Advertising & Marketing, Inc. 1
Aqua Marketing & Communications, Inc. 2
GoSeeTell Network, Inc. dba Sparkloft Media 3
Intermark Group, Inc. 4
Cenergy Studios, LLC dba FourthIdea 5
True Media, LLC 6
Spark Strategy Media Group, LLC 7
Gannett Media Solutions 8
Bluewater Media, LLC 9
Linnihan Foy Advertising, LLC 10
Legacy III, LLC dba Legacy III Media 11
YaniPaints, LLC dba YKMD 12
Based on the selection committee’s ranking, staff is recommending that the RFP be awarded to Paradise
Advertising & Marketing, Inc. (“Paradise”).
Selection Committee unanimously accepted the proposed items of the contract as follows:
• The contract is for a term of three (3) years, with two (2) additional one (1) year renewal options.
• The marketing and advertising flat service fee is ten (10) percent of the Board approved annual
Tourism Division budget for marketing and advertising.
• A $175 flat hourly rate will apply to all creative functions not covered by the service fee and
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each project will be estimated and pre-approved.
• In the initial term and in subsequent years of this agreement, Paradise will invoice for time
and material services on all media and production projects at net with no markup.
• In the initial term and in subsequent years of this agreement, Paradise will invoice
the County monthly for a fixed service fee in twelve (12) equal installments of ten (10) percent of the
Board approved annual Tourism Division budget for marketing, promotion and advertising.
• Established in 2002, this firm has performed work in Collier County for 23 years. In all respects, the
firm is reputable with a good work history.
During the time frame of the selection committee process, the submitted budget for advertising for FY26 was
set at $6,000,000. Therefore, the fee for services was set at $600,000 in that budget.
At the Board of County Commissioners meeting on September 25, 2025, an additional $5,000,000 was
allocated to the Tourism Division for marketing and promotional activities. That amount was to include
expenses and the agency fee. (Agenda Item 11.D) Division and finance staff allocated a total of $4,885,000
to the advertising firm to include the fee and costs. The additional $115,000 dollars were allocated to the
division budget for group meetings.
The current contract with Paradise Advertising & Marketing, Inc. (#20-7775, Agenda Item 11.F) was
amended on July 26, 2023, when the initial three-year term of the contract ended, September 30, 2023, and the
first renewal option commenced on October 1, 2023, reflecting an hourly price increase from $150 - $175 per
hour. The increase was analyzed, and the justification presented was acceptable. All other Terms and
Conditions of the Agreement remain in place. The new contract reflects the current Contract and Amendment
currently in place.
FISCAL IMPACT: Funding for marketing services is included in the amended Tourism Division budget for
Fiscal Year 2026. The annual funding allocations will be subject to BCC approval of the Tourism Division's
annual budget.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management plan with this
action.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. – CMG
RECOMMENDATION(S): Recommendation to award an agreement for Request for Proposal (“RFP”) 25-
8341, “Tourism Marketing & Promotion,” to Paradise Advertising and Marketing, Inc., with an effective date
of March 30, 2026, and make a finding that this action promotes tourism.
PREPARED BY: Sandra Rios, Public Relations and Communications Manager, Tourism Division, Collier
County.
ATTACHMENTS:
1. 25-8341 Paradise Adv Contract CAO
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November 2025 Monthly Visitor Dashboard
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1
MONTHLY
HIGHLIGHTS
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NOVEMBER 2025 | TOURISM METRICS
3 PARADISECOAST.COM
Metric November 2024 November 2025 Percent Change
Visitors 212,100 205,400 - 3.2 %
Visitor Days 1,512,300 1,433,700 - 5.2 %
Direct Spending $239,961,500 $224,737,200 - 6.3 %
Room Nights 243,700 242,200 - 0.6 %
Occupancy 61.5%60.3%- 2.0 %
Average Daily Rate $288.79 $304.62 + 5.5 %
RevPAR $177.61 $183.69 + 3.4 %
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PARADISECOAST.COM
4
NOVEMBER 2025 | VISITOR ORIGIN REGIONS
14.3%
12.2%
25.9%
27.5%
4.8%
15.3%
Florida
29,400
Southeast
25,000
Northeast
53,200
Midwest
56,500
West
9,800
International
31,500
November 2024 November 2025 Percent Change (±Δ%)
Region # Visitors % Share # Visitors % Share # Visitors % Share
Domestic 176,800 83.4%173,900 84.7%- 1.6%+ 1.6%
Florida 31,200 14.7%29,400 14.3%- 5.8 %- 2.8 %
Southeast 27,800 13.1%25,000 12.2%- 10.1%- 6.9 %
Northeast 51,900 24.5%53,200 25.9%+ 2.5 %+ 5.8 %
Midwest 55,300 26.1%56,500 27.5%+ 2.2 %+ 5.5 %
West 10,600 5.0%9,800 4.8%- 7.5%- 4.0 %
International 35,300 16.6%31,500 15.3%- 10.8%- 8.1%
Canada 14,200 6.7%12,100 5.9%- 14.8%- 11.9%
Europe 15,600 7.4%14,400 7.0%- 7.7%- 4.8 %
C/S America 2,300 1.1%2,100 1.0%- 8.7%- 7.8%
Other 3,200 1.5%2,900 1.4%- 9.4 %- 7.2%
Total 212,100 100.0%205,400 100.0%- 3.2%
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NOVEMBER 2025 | HIGHLIGHT S
5
Highlights
•Visitation decreased 3.2 % from November 2024.
•Direct Spending decreased 6.3 % from November 2024.
•Hotel Industry Trends in November 2025 in Collier County:
•Leisure Demand increased 3.6% year -over -year , while Group Demand decreased 8.7 %.
•Hotel Average Daily Rate (ADR) still ranks second in the competitive set , behind only the Florida Keys.
•Hotel Occupancy was 65.6 %, a 4.3 % decrease year -over -year.
•Hotel Room Supply was up 4.1% from November 2024.
•International Visitation in November 2025 saw a noticeable uptick from previous months, although
remaining down 10.8% year -over -year.
PARADISECOAST.COM
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PARADISECOAST.COM
6
3 -MONTH FORECAST 1 | DECEMBER - FEBRUARY
27%25%
48%
31%29%
40%
Up Down The same
November-24 November-25
Looking ahead to the next three months, are your property’s reservations generally up,
down, or the same compared to this time last year?
1 Source: Data provided by Collier County hotel and vacation rental partners who respond to
DSG’s Monthly Occupancy Survey.
Disclaimer: This forecast is based on three -month forward -looking expectations provided by
a sample of accommodation partners. Actual lodging performance has historically differed
from these projections.Page 116 of 242
7
Questions?
Contact Info:
Naples, Marco Island, Everglades CVB
Jay Tusa, Executive Tourism Director
jay.tusa@colliercountyfl.gov
Sandra Rios, Public Relations & Communications Manager
sandra.rios@colliercountyfl.gov
John Melleky, Arts & Culture Manager
john.melleky@colliercountyfl.gov
Downs & St. Germain Research
(850) 906-3111 | contact@dsg-research.com
Joseph St. Germain, President
joseph@dsg-research.com
James Brendle, Project Director
james@dsg-research.com
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8
THANK YOU
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November 2025 Monthly Visitor Dashboard
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TABLE OF CONTENTS
1)Monthly Highlights: pg. 3 -7
2)Monthly Executive Summary: pgs. 8 -14
3)Monthly Destination Comparisons : pgs. 15 -21
4)Industry Data: pgs. 22 -28
PARADISECOAST.COM2Page 120 of 242
1
MONTHLY
HIGHLIGHTS
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November 2025 | TOURISM METRICS
4 PARADISECOAST.COM
Metric November 2024 November 2025 Percent Change
Visitors 212,100 205,400 - 3.2 %
Visitor Days 1,512,300 1,433,700 - 5.2 %
Direct Spending $239,961,500 $224,737,200 - 6.3 %
Room Nights 243,700 242,200 - 0.6 %
Occupancy 61.5%60.3%- 2.0 %
Average Daily Rate $288.79 $304.62 + 5.5 %
RevPAR $177.61 $183.69 + 3.4 %
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PARADISECOAST.COM
5
NOVEMBER 2025 | VISITOR ORIGIN REGIONS
14.3%
12.2%
25.9%
27.5%
4.8%
15.3%
Florida
29,400
Southeast
25,000
Northeast
53,200
Midwest
56,500
West
9,800
International
31,500
November 2024 November 2025 Percent Change (±Δ%)
Region # Visitors % Share # Visitors % Share # Visitors % Share
Domestic 176,800 83.4%173,900 84.7%- 1.6%+ 1.6%
Florida 31,200 14.7%29,400 14.3%- 5.8 %- 2.8 %
Southeast 27,800 13.1%25,000 12.2%- 10.1%- 6.9 %
Northeast 51,900 24.5%53,200 25.9%+ 2.5 %+ 5.8 %
Midwest 55,300 26.1%56,500 27.5%+ 2.2 %+ 5.5 %
West 10,600 5.0%9,800 4.8%- 7.5%- 4.0 %
International 35,300 16.6%31,500 15.3%- 10.8%- 8.1%
Canada 14,200 6.7%12,100 5.9%- 14.8%- 11.9%
Europe 15,600 7.4%14,400 7.0%- 7.7%- 4.8 %
C/S America 2,300 1.1%2,100 1.0%- 8.7%- 7.8%
Other 3,200 1.5%2,900 1.4%- 9.4 %- 7.2%
Total 212,100 100.0%205,400 100.0%- 3.2%
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November 2025 | HIGHLIGHTS & AREAS OF CONCERN
6
Highlights
•Visitation decreased 3.2 % from November 2024.
•Direct Spending decreased 6.3 % from November 2024.
•Hotel Industry Trends in November 2025 in Collier County:
•Leisure Demand increased 3.6% year -over -year , while Group Demand decreased 8.7 %.
•Hotel Average Daily Rate (ADR) still ranks second in the competitive set , behind only the Florida Keys.
•Hotel Occupancy was 65.6 %, a 4.3 % decrease year -over -year.
•Hotel Room Supply was up 4.1% from November 2024.
•International Visitation in November 2025 saw a noticeable uptick from previous months, although
remaining down 10.8% year -over -year.
PARADISECOAST.COM
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PARADISECOAST.COM
7
3 -MONTH FORECAST 1 | DECEMBER - FEBRUARY
27%25%
48%
31%29%
40%
Up Down The same
November-24 November-25
Looking ahead to the next three months, are your property’s reservations generally up,
down, or the same compared to this time last year?
1 Source: Data provided by Collier County hotel and vacation rental partners who respond to
DSG’s Monthly Occupancy Survey.
Disclaimer: This forecast is based on three -month forward -looking expectations provided by
a sample of accommodation partners. Actual lodging performance has historically differed
from these projections.Page 125 of 242
2
EXECUTIVE
MONTHLY
SUMMARY
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PARADISECOAST.COM
1.51M 1.43M
9
NOVEMBER 2025 | VISITATION & ROOM NIGHTS
212k
244k
205k
242k
November-24 November-25
VISITORS
2 0 5,4 00
ROOM NIGHTS
242,2 00
- 3.2 % from 2024 - 0.6 % from 2024
VISITOR DAYS
1,433,7 00
- 5.2 % from 2024
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PARADISECOAST.COM
10
NOVEMBER 2025 | DIRECT SPENDING
$240M $225M
November-24 November-25
DIRECT SPENDING
$224,737,2 00
- 6.3 % from 2024
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PARADISECOAST.COM
$288.79 $304.62
November-24 November-25
11
NOVEMBER 2025 | OVERALL LODGING METRICS 1,2
AVERAGE DAILY RATE
$304.62
OCCUPANCY RATE
60.3 %
REVENUE PER AVAILABLE ROOM
$183.69
61.5%60.3%
- 2.0 % from 2024 + 5.5 % from 2024 + 3.4 % from 2024
$177.61 $183.69
1 Sources: STR data & DSG Occupancy Study data.
2 Overall Lodging Metrics are reflective of paid accommodations as a
whole, including both hotels and vacation rentals within Collier County.
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PARADISECOAST.COM
$290.04 $293.32
November-24 November-25
12
NOVEMBER 2025 | HOTEL LODGING METRICS 1,2
AVERAGE DAILY RATE
$293.32
OCCUPANCY RATE
65.6 %
REVENUE PER AVAILABLE ROOM
$192.41
68.5%65.6%
- 4.3 % from 2024 + 1.1% from 2024 - 3.2 % from 2024
$198.76 $192.41
1 Source: STR data
2 Lodging metrics on this slide are only reflective of the hotels within
Collier County.
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PARADISECOAST.COM
13
NOVEMBER 2025 | VISITOR ORIGINS
FLORIDA VISITORS
29,4 00
OUT -OF -STATE VISITORS
176,000
31k
28k
52k
55k
11k
35k
29k
25k
53k
57k
10k
32k
10k
20k
30k
40k
50k
60k
Florida Southeast Northeast Midwest West International
November-24 November-25
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PARADISECOAST.COM
14
NOVEMBER 2025 | PAID OVERNIGHT VISITOR ORIGINS
14%
13%
20%
27%
6%
20%
11%
14%
23%
28%
6%
18%
Florida Southeast Northeast Midwest West International
November-24 November-25
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15
4a
MONTHLY
DESTINATION
COMPARISONS
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PARADISECOAST.COM
16
NOVEMBER 2025 COMPARISONS | SUPPLY 1
1 Metrics provided by STR.
Hotel Supply (Rooms)Δ % in Supply from November 2024
Total Total
Miami 1,928,430 - 1.8%
Ft. Lauderdale 1,152,720 - 1.1%
Palm Beach 576,750 + 0.2 %
Ft. Myers 392,310 + 12.3%
Sarasota 376,860 + 2.9 %
Florida Keys 322,170 0.0%
St. Petersburg 319,440 + 4.7%
Clearwater 276,090 + 3.5 %
Naples 260,670 + 4.1%
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PARADISECOAST.COM
17
NOVEMBER 2025 COMPARISONS | DEMAND 1
Hotel Demand (Rooms)Δ % in Demand from November 2024
Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total
Miami 1,122,988 228,579 89,487 1,441,054 + 0.4 %- 6.1%+ 1.4%- 0.6 %
Ft. Lauderdale 649,894 139,333 24,732 813,959 - 2.3 %- 10.3%+ 4.2 %- 3.6 %
Palm Beach 307,880 95,531 8,939 412,349 - 3.4 %- 2.9 %+ 13.8%- 3.0 %
Sarasota 178,739 42,767 13,006 234,512 - 18.2%- 16.4%+ 43.4 %- 15.9%
Ft. Myers 176,728 38,941 17,124 232,794 + 2.5 %- 20.5 %+ 3.5 %- 2.2 %
Florida Keys 203,045 27,112 1,026 231,183 + 2.7 %- 12.7%+ 35.1%+ 0.7 %
St. Petersburg 150,400 41,359 1,272 193,031 - 16.7%- 17.4%- 82.1%- 18.8%
Naples 120,687 50,309 0 170,996 + 3.6 %- 8.7 %- 100.0 %- 0.3 %
Clearwater 122,892 46,724 0 169,616 - 18.5%- 16.9%-- 18.0%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30
days, with payment guaranteed regardless of use, such as for airline crews and long -term guests.
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PARADISECOAST.COM
18
NOVEMBER 2025 COMPARISONS | OCCUPANCY 1
Hotel Occupancy (%)Δ % in Occupancy from November 2024
Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total
Miami 58.2 %11.9%4.6 %74.7 %+ 2.3 %- 4.4 %+ 3.3 %+ 1.2%
Florida Keys 63.0 %8.4 %0.3 %71.8%+ 2.7 %- 12.7%+ 35.1%+ 0.7 %
Palm Beach 53.4 %16.6%1.5%71.5%- 3.6 %- 3.1%+ 13.5%- 3.2 %
Ft. Lauderdale 56.4 %12.1%2.1%70.6 %- 1.2%- 9.3 %+ 5.4 %- 2.5 %
Naples 46.3 %19.3%0.0 %65.6 %- 0.5 %- 12.3%- 100.0 %- 4.3 %
Sarasota 47.4 %11.3%3.5 %62.2 %- 20.5 %- 18.7%+ 39.3 %- 18.3%
Clearwater 44.5 %16.9%0.0 %61.4%- 21.2%- 19.8%0.0%- 20.8 %
St. Petersburg 47.1%12.9%0.4 %60.4 %- 20.4 %- 21.1%- 82.9 %- 22.4 %
Ft. Myers 45.0 %9.9 %4.4 %59.3 %- 8.8 %- 29.2 %- 7.8 %- 12.9%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30
days, with payment guaranteed regardless of use, such as for airline crews and long -term guests.
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NOVEMBER 2025 COMPARISONS | REVENUE 1
Hotel Revenue (Millions of Dollars)Δ % in Revenue from November 2024
Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total
Miami $231.20 $54.96 $11.31 $297.46 + 2.5 %- 7.3%+ 3.3 %+ 0.5 %
Ft. Lauderdale $107.82 $29.62 $3.24 $140.68 - 3.8 %- 2.9 %+ 1.8%- 3.5 %
Palm Beach $79.63 $26.16 $1.02 $106.81 + 3.4 %+ 9.1%+ 13.6%+ 4.8 %
Florida Keys $63.59 $10.12 $0.31 $74.02 + 1.8%- 3.2 %+ 28.8 %+ 1.2%
Naples $35.51 $14.65 $0.00 $50.16 + 2.0 %- 1.9%- 100.0 %+ 0.8 %
Sarasota $35.02 $8.77 $1.50 $45.30 - 16.2%- 19.7%+ 15.5%- 16.1%
Ft. Myers $25.22 $6.28 $2.15 $33.64 + 1.4%- 17.6%+ 5.7 %- 2.6 %
St. Petersburg $24.57 $7.12 $0.12 $31.81 - 20.6 %- 13.9%- 85.2 %- 20.5 %
Clearwater $21.67 $8.25 $0.00 $29.92 - 19.3%- 18.2%-- 19.0%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30
days, with payment guaranteed regardless of use, such as for airline crews and long -term guests.
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NOVEMBER 2025 COMPARISONS | DAILY RATE 1
Hotel Average Daily Rate ($)Δ % in ADR from November 2024
Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total
Florida Keys $313.18 $373.24 $298.86 $320.16 - 0.9 %+ 10.9%- 4.6 %+ 0.5 %
Naples $294.23 $291.15 $0.00 $293.32 - 1.6%+ 7.3%- 100.0 %+ 1.1%
Palm Beach $258.64 $273.85 $114.40 $259.04 + 7.0 %+ 12.3%- 0.2 %+ 8.0 %
Miami $205.88 $240.42 $126.34 $206.42 + 2.0 %- 1.3%+ 1.9%+ 1.1%
Sarasota $195.95 $205.10 $115.34 $193.15 + 2.5 %- 3.9 %- 19.5%- 0.3 %
Clearwater $176.31 $176.53 $0.00 $176.37 - 1.0%- 1.5%0.0%- 1.1%
Ft. Lauderdale $165.91 $212.58 $131.03 $172.84 - 1.6%+ 8.2 %- 2.3 %+ 0.1%
St. Petersburg $163.34 $172.15 $95.54 $164.78 - 4.7%+ 4.3 %- 17.5%- 2.2 %
Ft. Myers $142.70 $161.15 $125.61 $144.53 - 1.1%+ 3.7%+ 2.2 %- 0.4 %
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30
days, with payment guaranteed regardless of use, such as for airline crews and long -term guests.
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PARADISECOAST.COM
21
NOVEMBER 2025 COMPARISONS | REVPAR
Hotel Revenue Per Available Room ($)Δ % in RevPAR from November 2024
Transient 2 Group 3 Contract 4 Total Transient 2 Group 3 Contract 4 Total
Florida Keys $197.38 $31.41 $0.95 $229.74 + 1.8%- 3.2 %+ 28.8 %+ 1.2%
Naples $136.22 $56.19 $0.00 $192.41 - 2.1%- 5.8 %- 100.0 %- 3.2 %
Palm Beach $138.07 $45.36 $1.77 $185.20 + 3.1%+ 8.8 %+ 13.3%+ 4.6 %
Miami $119.89 $28.50 $5.86 $154.25 + 4.3 %- 5.6 %+ 5.2 %+ 2.4 %
Ft. Lauderdale $93.54 $25.70 $2.81 $122.05 - 2.8 %- 1.9%+ 2.9 %- 2.5 %
Sarasota $92.94 $23.28 $3.98 $120.19 - 18.5%- 21.9%+ 12.2%- 18.5%
Clearwater $78.48 $29.88 $0.00 $108.35 - 22.0 %- 21.0%0.0%- 21.7%
St. Petersburg $76.90 $22.29 $0.38 $99.57 - 24.1%- 17.7%- 85.9 %- 24.1%
Ft. Myers $64.28 $16.00 $5.48 $85.76 - 9.7 %- 26.6 %- 5.8 %- 13.2%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer th an 30
days, with payment guaranteed regardless of use, such as for airline crews and long -term guests.
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2
2
5
INDUSTRY
DATA
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PARADISECOAST.COM
23
INDUSTRY DATA | CURRENT EMPLOYMENT
October November December January February March April May June July August September
FY23 27,400 29,600 30,500 31,100 31,600 32,100 31,500 30,300 28,400 27,800 27,700 27,600
FY24 29,600 32,100 33,200 34,000 34,500 34,800 34,700 33,400 30,800 29,900 29,700 29,300
FY25 29,600 31,500 32,200 32,300 32,500 32,600 32,400 31,400 29,600 29,200 29,000 28,300 (P)
27,000
28,000
29,000
30,000
31,000
32,000
33,000
34,000
35,000
36,000
Monthly Direct Leisure & Hospitality EmploymentCollier County Direct Leisure and Hospitality Employment 1
1 SOURCE: Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted.
(P) Preliminary.
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24
INDUSTRY DATA | RSW TOTAL PASSENGER TRAFFIC
October November December January February March April May June July August September
FY24 737,527 953,025 1,094,783 1,108,190 1,223,761 1,509,777 1,133,256 843,270 696,867 677,137 614,531 523,004
FY25 657,488 919,108 1,121,793 1,067,794 1,173,638 1,463,628 1,178,980 834,862 698,573 720,973 647,917 550,259
FY26 774,689 940,689
350,000
550,000
750,000
950,000
1,150,000
1,350,000
1,550,000
1,750,000
RSW Total Passenger TrafficSouthwest Florida International Airport (RSW) Total Passenger Traffic 1
1 SOURCE: Lee County Port Authority Monthly Statistics.
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25
INDUSTRY DATA | RSW INFLOW (DEPLANEMENTS)
October November December January February March April May June July August September
FY24 388,153 479,404 567,439 542,929 628,786 759,836 514,166 401,868 343,614 336,069 303,982 264,625
FY25 356,316 463,688 596,290 526,231 601,672 722,642 549,572 389,793 345,133 359,761 319,590 277,820
FY26 413,639 475,420
150,000
250,000
350,000
450,000
550,000
650,000
750,000
850,000
RSW DeplanementsSouthwest Florida International Airport (RSW) Deplanements 1
1 SOURCE: Lee County Port Authority Monthly Statistics.
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PARADISECOAST.COM
26
INDUSTRY DATA | RSW OUTFLOW (ENPLANEMENTS)
October November December January February March April May June July August September
FY24 349,374 301,172 455,420 565,261 594,975 749,941 619,090 441,402 353,253 341,068 310,549 258,379
FY25 301,172 455,420 525,503 541,563 571,966 740,986 629,408 445,069 353,440 361,212 328,327 272,439
FY26 361,050 465,269
150,000
250,000
350,000
450,000
550,000
650,000
750,000
850,000
RSW EnplanementsSouthwest Florida International Airport (RSW) Enplanements 1
1 SOURCE: Lee County Port Authority Monthly Statistics.
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PARADISECOAST.COM
27
INDUSTRY DATA | LAST 12 MONTHS RSW INFLOW VS. OUTFLOW
December January February March April May June July August September October November
INFLOW 596,290 526,231 601,672 722,642 549,572 389,793 345,133 359,761 319,590 277,820 413,639 475,420
OUTFLOW 525,503 541,563 571,966 740,986 629,408 445,069 353,440 361,212 328,327 272,439 361,050 465,269
250,000
300,000
350,000
400,000
450,000
500,000
550,000
600,000
650,000
700,000
750,000
Southwest Florida International Airport (RSW) Inflow (Deplanements) vs. Outflow (Enplanements)1
1 SOURCE: Lee County Port Authority Monthly Statistics.
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PARADISECOAST.COM
28
INDUSTRY DATA | LICENSED RENTAL UNITS
Licensed Transient Rental Units as of December 1st , 2025 1
Hotel Motel Vacation Rental Total
Naples 5,473 1,256 3,351 10,080
Marco Island 1,275 121 2,093 3,489
Immokalee 0 70 106 176
Everglades City 38 36 8 82
Goodland 0 0 31 31
Chokoloskee 0 13 1 14
Ave Maria 0 0 3 3
Total 6,786 1,496 5,593 13,875
1 SOURCE: Florida Department of Business & Professional Regulation.
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November 2025 Monthly Visitor Dashboard
Page 147 of 242
2026 Brand Campaign
Collier County TDC Presentation - January 20, 2026
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Unique Value Proposition:
Naples, Marco Island and the Everglades promises an
elevated coastal, cultural, culinary, and ecological paradise
to those with an expectation of excellence.
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ParadiseAdv.com
What makes Naples, Marco Island and the Everglades
such an unforgettable destination?
It’s all comes down to what you’ll experience here.
Like the sight of a winding row of mangroves surrounding you
as you paddle through the Ten Thousand Islands.
The sound of waves breaking rhythmically on the shoreline.
The smell of jasmine and gardenia carried by a gentle breeze.
The taste of seafood caught fresh that morning in the Gulf.
And the feel of soft white sand between your toes.
With so much to see, hear, smell, taste and feel, this is more
than just vacation perfection. This is
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Paradise in Every Sense
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“I feel warm, I feel what the senses are for me and
my experience in paradise.”
“It’s like saying you can find Paradise in every little thing that you do.”
“You can make your own Paradise. Like, you can do what you want.”
“It appeals to your taste, your sight, the sounds.”
“It’s multi-layered.”
“I think it covers no matter what activity or what’s
your purpose of being there. It will be paradise.”
The phrase is “very simple,” yet “very comprehensible, very
understandable.”
What We Heard in Focus Groups
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Thank You for
Your Partnership
apartnerforgood.com
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Monthly Report | November 2025
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Table of Contents
ParadiseAdv.com
Zartico Visitor Insights
Organic Social Media
Campaigns
Digital Media Insights
3
6
14
23
11 Email
2 Page 164 of 242
1
Zartico
Visitor Insights
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ParadiseAdv.com
Zartico: Visitor Insights | Visitor Flow and Spending
ParadiseAdv.com
Out-of-state visitors
made up 56% of visits
and 88 % of overall
spend in November
2025
In-state visitors made up
44% of visits and 12% of
overall spend
Out of State visitation
outperformed in-state
stats for visitor spending
Day visitors
(55%)
Overnight visitors
(45%)
Chicago, IL ranked as the
top DMA in spending
market
Followed by:
Minneapolis, Boston, and
New York, NY
Chicago. IL visitors spent
more on Food and
Beverage and
Accommodations
Miami-Ft. Lauderdale
overnight visitors
continue to rank #1 in top
visitation for the month
of November
Followed by:
Tampa-St Petersburg, FL,
and Orlando, FL
Top 2 Out-Of-State:
New York, NY and
Chicago DMAs
In-state top visited place
in November: Naples
Beach
Out-of-State top visited
place in November:
Vanderbilt Beach
followed by The Club at
the Strand
Out-Of-State
In-State
Visitors
Overnight Vs. Day
Visitation
Top DMA Spending
Market
Top Overnight
Markets
Destination
Visitation
Zartico: Visitor Insights | November 2025
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ParadiseAdv.com*Approximate total, all final Nov invoices not received yet
67%
November Hotel
Occupancy
$273
Hotel ADR
$113
Hotel RevPAR
Zartico: Visitor Insights | November 2025
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2
Organic
Social Media
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ParadiseAdv.com
Social Media (Organic) - Summary
●Implemented annual content strategy across all social media
platforms.
●Conducted day-to-day operations, including but not limited to
content creation, LIVE streams, content curation, and
reporting/analysis, etc.
●Completed the December 2025 content calendars to be shared
across social media platforms.
●Established Facebook LIVE and Instagram Story topics for Client to
implement in December 2025.
●Supported Client in community management, social listening,
optimization, and reporting/analysis, etc.
●Increased timely event coverage resulting in more live story shares,
recap videos and an asset library which will be used for future event
promotions.
ParadiseAdv.com
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ParadiseAdv.com
67,011
Followers
+1,652
Net Growth
26,293
Engagements
178%
Increase
889,505
Impressions
92.9%
Increase
Summary:
In November we continued to see steady follower growth, adding
1,652 new followers for a total of 67,011. Engagements
increased by 178%, and impressions significantly increased by
92%.
Our top-performing posts for November include a Johnsonville
Night Lights in the Garden reel, a carousel post for the Third
Street Farmers Market, and a beaches reel highlighting
Keewaydin.
Looking ahead, we’ll keep prioritizing timely content captures,
with a renewed emphasis on live Stories to drive interaction and
event coverage to maintain momentum as we move into the
remainder of the year.
Organic Social | Facebook
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ParadiseAdv.com
Organic Social | Instagram
25,176
Followers
+279 Net
Growth
3,026
Engagements
47%
Decrease
110,429
Impressions
34%
Decrease
Summary:
On Instagram, we added 279 new followers in November
continuing steady growth. While our engagements and
impressions dipped in November, this data is higher than our
averages last year, yet still consistent with last years trend for
the month, signaling that less users are as engaged on
Instagram in the month of November.
Top-performing content included a User Generated Content reel
for the JW Marriott, a Dining reel highlighting Quinn’s at the
JW Marriott and a carousel post for the Third Street Farmers
Market.
Looking ahead, we’ll focus on increasing engagement
momentum by producing more timely-captured reels and timely,
interactive content throughout December with the use of event
coverage, ManyChat and daily interactive stories on Instagram. 67,093
Video Views
34%
Decrease
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ParadiseAdv.com
Media | Organic Social
279,681
Total Impressions
8,748
Post Engagements
25,176
Total Followers
35,719
Post Engagements
1,350,633
Total Impressions
67,011
Total Followers
Instagram
Facebook
Year-To-Date
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3
Email
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ParadiseAdv.com
Email | Lesiure E-Scapes
55,825
Owned
19.6%
Owned
18.9%
Owned
Subject Line: Plan a Sunny Getaway to
Florida’s Paradise Coast
Most-Clicked Link: Top Resorts for Active
Traveler’s on Florida’s Paradise Coast
Recipients Open Rate CTO Rate
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ParadiseAdv.com
Email | Meetings E-Scapes
4,055
Owned
18.32%
Owned
20.41%
Owned
Subject Line: Florida’s Paradise Coast
Tees Up Great Meetings
Most-Clicked Link:
www.paradisecoast.com/meetings/
Recipients Open Rate CTO Rate
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4
Campaigns
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ParadiseAdv.com
Media | Performance
$11,844.41
Total Estimated Digital
Spend
2,258,201
Total Impressions
2,475
Total Clicks to Site
0.11%
CTR
November’s two campaigns:Arts & Culture, and Sustaining
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ParadiseAdv.com
Media | Performance
20,574,843
Total Impressions
23,276
Total Clicks to Site
137,223
Total Video Views
0.17%
CTR
83%
VCR
Top performing media partners for November:
●For Sustaining, TripAdvisor ended with a 0.06% CTR
●For Arts & Culture, MobileFuse delivered a CTR of 0.40%
Industry Benchmark:
CTR: 0.33%
VCR: 70%
November’s two campaigns: Arts & Culture, and Sustaining
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ParadiseAdv.com
Media | Paid Search
417,945
Total Impressions
35,135
Total Clicks to Site
8.41%
CTR
Top Performing Campaign:
Sustaining had a great start to the
new FY, with an 8.41% CTR.
Top Performing Ad:
Beaches
Insights:
Achieving a high CTR (well over
benchmark) is a great showing of
engagement which is especially
impressive at the start of the
campaign. In addition to the
great efficiency, reach was also
higher, getting near 500k
impressions and over 35k clicks
shows a great balance of
efforts.
$0.52
CPC
November had one campaign: Sustaining
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ParadiseAdv.com
Campaign Campaign Type Impressions Clicks CTR
CTR
Industry
Benchmark
Avg. CPC
CPC
Industry
Benchmark
Sustaining Search 417,945 35,135 8.41% 4%$0.52 $1.35
Media | Paid Search Breakdown
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5
Digital Media
Insights
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ParadiseAdv.com
$12,845
Adara Impact hotel
revenue.
N/A
Expedia hotel and vacation
rental revenue.
$12,845
Total Revenue from those
exposed to digital advertising in
November FY26
$11,844.41
Spent in November digital
advertising
November FY26 ROAS = 1.08X Return on Ad Spend
Digital Media ROAS | November Results
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ParadiseAdv.com
Adara IMPACT | November Results
From those exposed to our digital advertising in November the following results were shown.
20
Hotel Bookings
430
Flight Bookings
365
Hotel Searches
591
Flight Searches
$12,845
Hotel Revenue
528,391
Total Impressions
59
Total Clicks
40,219
Total Trackable Website Visits
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ParadiseAdv.com
Adara IMPACT | November Booking Window
From those exposed to our digital advertising in November the following results were shown.
Booking Windows:
The booking window - from
when they booked to arrived in
destination - for flights was 55
days, around 8 weeks.
The booking window - from
when they booked to arrived in
destination - for hotels was 22
days, about 3 weeks.
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2024
THANK YOU
33 Page 185 of 242
Website Analytics
November 2025 I January 20th, 2026 Page 186 of 242
●Sessions saw slight increases from October, following the re-activation of paid media.
●Incoming sessions were increased not just by volume but also quality. Engaged Sessions slightly outpaced overall sessions, leading to a
slight increase in Engagement Rate.
●Most notably, the performance remained steadily above October, with the largest amount of sessions happening at the end of the month, as
the campaigns continue to be optimized.
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●
●Beaches became the top page, much expected after the paid media re-activation, with those campaigns sending users to that landing
page..
●Things To Do was our second highest page by Sessions. Again, this is expected with paid media funneling users to there.
●The engagement on those top two pages is a big indicator of high intent traffic coming from the paid media. The Average Time on Site for
the Beaches page was up 67% and the Things To Do page up 21% from October.
○Juxtaposing that to the Home page seeing a decrease in Average Time on Site, means the paid media helped to drive high
quality/more intent users.
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●Florida once again leads all markets in total sessions, with Miami, Orlando & Naples ranking within the top 5 performing cities.
●New York jumped into the second spot, as our targeting begins to target users in those known Northeastern states.
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Definitions
Sessions: Group of user interactions with your site or app that take place in a given time frame. Is initiated
when a user views a page or screen and no other sessions is active, a session is end after 30 minutes of
inactivity
Engaged Session: The number of sessions that lasted longer than 10 seconds, had a conversion event, or
had 2 or more screens/page views
Engagement Rate: Percent of engaged sessions; the inverse of bounce rate; (Engaged Session / Sessions)
Total Users: The total number of unique users who logged an event on the site
Average Session Duration: The amount of time a user stays on the site across multiple pages, starting from
the initial landing page to leaving the site
PoP % Change: Period over Period, the change in metric as a comparison to the previous period, in this
case the previous month.
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Thank You for
Your Partnership.
apartnerforgood.com
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FY26 PR PLAN
FLORIDA’S PARADISE COAST
Fiscal Year 2026 Public Relations Plan
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
FY25 ANNUAL REVIEW
•100 Overall Placements
•$1.6 Million+ in Ad-Value Equivalency
•1.1 Billion+ Unique Monthly Visitors
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
PR ACTIVITY
EVENTS
•IMM (January 2025)
•IPW (June 16)
•Annual Marketing Summit (July 18-19)
•Garden & Gun (July 25 + Sept. 11)
•IMM LUX (Oct. 1-2)
CVB SUPPORT
•22 Hosted Media
•Award Submissions and Tracking
•Coastlines Creation and Distribution
•Fact Sheets and Press Releases
•Media Monitoring and Reports
•Influencer Management and Vetting
•SAVEUR Photoshoot Execution
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
INTERNATIONAL PR SUPPORT
MEDIA HOSTING/FAMS
UK FAM (June 9-13)
•Mira Sergeant –Freelance; ARCADIA Magazine (luxury style, culture & travel, print + digital)
•Harry Williamson –Staff Journalist; The Scottish Sun (Scotland’s top-selling daily covering news, lifestyle & travel)
•Nicola Donnelly –Staff Journalist; Irish Daily Star (widely read national with lively mix of news & features)
•Bridget McGrouther –Freelance; The Sunday Post (weekly with wide circulation in Scotland, Ulster & N. England)
•Cathy Toogood –Freelance; Travel Weekly UK (covers UK travel, family travel, and destination features with work
also appearing in The Telegraph, The Independent,and Forbes UK)
German FAM (July 19-24)
•Antonia Kasparek –Funke Mediengruppe (one of Germany’s largest publishers;
titles incl. Hamburger Abendblatt, Berliner Morgenpost,reach 20M+)
•Jessica Bachmann –Lifestyle/auto journalist; multiple high-traffic platforms
(Worldsoffood.de, Urlaublife.de, Gesuender.net, Fast-and-luxurious.com)
•Sonja Roos –Rhein-Zeitung (daily in western Germany; circulation 134k,
readership 500k+)
Individual Stays
•Jacqui Agate –The Telegraph UK (Aug 12–16); leading national with 25M+
monthly readers, strong travel and lifestyle coverage
•Dr. Nino Reisener –TOURISTBOOK (Sept 16–19); German travel platform
reaching 1.2M+ unique users monthly with destination-focused features
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
IN-KIND PARTNERSHIPS
Daniel and Alexandra, @TravelWithDNA (63.6K followers)
•Total Posts: 18
•Impressions: 52,497
•Views: 38,848
•Engagement Rate: .48%
•Estimated Media Value: $5,222.23
•Location: Fort Lauderdale, Florida
•Partners: The Perry Hotel Naples and the Naples Botanical Garden
Logan Bray and Audri Dallmann, @UltimateVacationn (86.2K followers)
•Total Posts: 13
•Impressions: 848,454
•Views: 129,601
•Engagement Rate: 1.3%
•Estimated Media Value: $4,600.04
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PR STRATEGIES
FY26 PR PLAN: FLORIDA’S PARADISE COAST
Increase in-state, regional and national travel/visitation to Florida’s Paradise Coast (Collier County)
1
4
5
2 Raise awareness of Florida’s Paradise Coast as a surprising destination balancing arts and culture, sports and outdoor advent ure, culinary, wellness and pristine coastlines.
Host virtual and in-person experiences to engage with media.
Develop new relationships through individual media and group hosting.
Support marketing initiatives such as signature events, new openings and enhancements.
Garner coverage for the destination in target print and digital publications.
1
3
4
5
6
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
TRENDING STORIES
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
Where Wellness Meets the Wild
In 2026, wellness travelers are seeking experiences that transcend traditional spa treatments, embracing holistic
approaches that nurture the body, mind and spirit. Marco Island is poised to meet this demand by offering a
blend of luxury wellness and immersive nature experiences.
At the JW Marriott Marco Island, guests can indulge in a high-caliber hydrotherapy circuit featuring steam rooms,
saunas and both cold and hot plunge pools, followed by aromatherapy showers, a mineral hot tub with Gulf
views, and restorative beach strolls. Culinary offerings incorporate nutrient-rich aquatic plants like sea moss and
sea asparagus into dishes and drinks, promoting gut health and overall well-being.
Wellness on Marco Island extends far beyond the resort. Guests can explore the estuaries of the Ten Thousand
Islands on marine biologist-led kayak tours, go shelling at Tigertail Beach, or wander through the island’s
museums at a leisurely pace, connecting with art and history as a form of restorative slow travel. Nature lovers
can also enjoy birding and navigating trails at the Marco Island Nature Preserve, or participate in sunrise and
sunset meditation, sound baths, and yoga sessions in natural settings. These activities encourage mindfulness,
physical activity and a deep connection to the outdoors.
As a recognized Blue Zone community, Marco Island is perfectly suited for travelers seeking a comprehensive,
whole-person wellness experience.
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
Florida’s Paradise Coast is stepping into a new era—where bold flavors and creative expression redefine what
travelers expect from Naples.
The region’s food scene is earning national acclaim—ranked #2 on USA Today 10Best’s Best Small Town Food
Scene of 2025—with hidden gems like Nat Nat Naples, a 36-seat natural wine bar serving low-intervention bottles
and seasonal plates from trusted local purveyors. Rising star Chef Kayla Pfeiffer, a James Beard semifinalist and
Chopped champion, is drawing attention with Bicyclette Cookshop and her upcoming Heyday Cookshop opening
in April 2026, while WOLFMOON Naples blends dining and design through community-driven events at
Kaleidoscope Floral.
The cultural landscape is booming too. The Baker Museum recently earned prestigious AMA accreditation, further
solidifying its reputation as a hub for world-class exhibitions—just in time for its 25th anniversary in 2026 and the
nation’s America 250 milestone. The Naples Art Institute elevates local and regional talent through its annual
Naples Invitational, and the city proudly boasts more than 100 galleries.
Together, these culinary and cultural developments paint a picture of a destination full of surprises—vibrant,
modern and ready to inspire the next generation of travelers.
Boomers? No, Booming.
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FY26 PR PLAN: FLORIDA’S PARADISE COAST
The Pioneers of Florida’s Last Frontier
Florida’s Paradise Coast is the gateway to the western Everglades—one of America’s last great wildernesses, a
UNESCO World Heritage Site, and the largest subtropical wildlife refuge in the U.S. As Everglades National Park
approaches its 80th anniversary in 2027, our 2026 PR strategy will spotlight the region’s unexpected cultural and
ecological stories, positioning Naples, Marco Island, and Everglades City as the front door to discovery and
establishing Everglades City as a premier destination for eco-centric explorers.
At the heart of this narrative is the Gladesmen legacy—a frontier culture rooted in resilience, survival skills, and
stewardship of the “River of Grass.” Today, their traditions live on through sustainable tourism. Everglades
Adventure Tours, led by native Gladesmen and naturalists, offers low-impact experiences like traditional pole
boat tours, swamp hikes, and backcountry camping, while Trail Lakes Campground immerses visitors in Seminole
Indian Chickee lodging. These adventures offer rare, authentic ways to engage with biodiversity, history and
conservation.
In addition to its sustainable tourism and heritage story, the Everglades offer a compelling human -interest angle. Jack Shealy
shares the Gladesmen culture through both nature and the arts, drawing on his Old Florida roots as a musician. Media can
experience the Everglades’ spirit not only through immersive eco-tours but also through his music, inspired by the land, its
folklore and the region’s way of life.
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2026 PR PLAN: FLORIDA’S PARADISE COAST
THANK YOU
Page 207 of 242
DATE: December 15, 2025
TO: Jay Tusa, Sandra Rios
Naples, Marco Island, Everglades CVB
FROM: Erin Murphy, Mackenzie Comerer, Brittany Chapman
Lou Hammond Group
CC: Lou Hammond
RE: November 2025 TDC Report
Following is a summary of services conducted by Lou Hammond Group on behalf of the Naples, Marco
Island, Everglades CVB during October 2025.
1) MEDIA HIGHLIGHTS
TOTALS
Media Impressions: 37,631,042
Media Value: $143,673.32
The Atlanta Journal Constitution - Print
Fall/Winter Issue
CIRC: 106,448
Ad Value: $9,100.00
TravelPulse - Online
November 2, 2025
UVM: 126,086
Ad Value: $2,535.06
Travel Dreams Magazine - Online
November 10, 2025
UVM: 3,263
Ad Value: $33.58
AFAR - Online
November 11, 2025
UVM: 694,315
Ad Value: $6,422.41
Condé Nast Traveler - Online
November 12, 2025
UVM: 3,789,325
Ad Value: $23,466.70
Travel + Leisure - Online
November 18, 2025
UVM: 11,872,550
Ad Value: $88,393.75
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AOL.com - Online
November 18, 2025
UVM: 21,037,345
Ad Value: $13,706.00
Wherever Family - Online
November 20, 2025
UVM: 1,710
Ad Value: $15.82
2) MEDIA HOSTING
Media Visits
• Margulies, Freelance: Travel + Leisure, Parade, Nat Geo (Nov. 8-9)
• Suzanne Wright, Freelance: USA Today, Garden & Gun (Nov. 14-17)
• Paul Rubio, Freelance: Conde Nast Traveler, Travel + Leisure (Nov. 20-22)
Upcoming
• Perri O. Blumberg, Freelance: New York Post (Dec. 5-8, 2025)
• Diane Bair, The Boston Globe (Jan. 21-23, 2026)
• Stephanie Vermillion, Freelance: National Geographic (Jan. 23-24, 2026)
3) PROJECTS/MEDIA OUTREACH
Monthly Pitches
• TIME World’s Greatest Places
• Best Golf Resorts + Courses in the U.S.
• The Opening of the Naples Beach Club, A Four Seasons Resort
• Stargazing at Big Cypress National Preserve
• “Gladesmen” Culture + Eco-Tourism in the Everglades
• Holiday Hosting Tips from Chefs
• Where to Go in 2026
• Travel Trends of 2026
• Health & Wellness Resorts; Destinations for Rest & Relaxation
• State Parks That Rival National Parks
• Multi-Generational Travel: Family Guide to Naples
4) PARTNER COMMUNICATIONS
• Developed and distributed a “What’s New in 2026” press release for international and domestic
PR and sales outreach.
• Lou Hammond Group met with LDPR, the PR agency representing Naples Beach Club, A Four
Seasons Resort, on November 15, 2025, to align on media hosting plans and earned media
strategy.
###
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VISITATION November 2025
Reported to the Tourist Development Council for their January 20, 2026 meeting
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2,686 TOTAL VISITORS IN NOVEMBER
NOVEMBER 2024 NOVEMBER 2025
Collier Museum at Government Center 401 361
Immokalee Pioneer Museum
at Roberts Ranch 90 160
Marco Island Historical Museum 1,625 1,512
Museum of the Everglades 959 653
Naples Depot Museum 655 0
TOTAL 3,730 2,686
Outreach: Educational 24 70
Outreach: Marketing 61 137
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Free-Form Responses
How would you describe your
experience at the museum today?
Do you have any recommendations for
improving the museum experience?
“Disappointed the actual museum was closed. But enjoyed the Seaboard Observation car, the caboose, the train ride and the Lionel display.”
“Beverages available like water or a vending machine.”
"Very interesting and informative. Love to
hear local history."
"Very informative Wonderful use of time on
a hot humid day in Florida! Thank you.“
"Friendly, comfortable, informative"
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Customer Satisfaction
Overall Experience
Service Satisfaction
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Current Exhibits
& Events
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GRAND OPENINGS
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EXHIBITS
Railroads at Work: A Picture Book of
the American Railroads in Action
January 14, 2026-May 2, 2026
Naples Depot Museum
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EVENTS
Connect and
Protect
January 20, 2026-May 9,
2026
Collier Museum at
Government Center
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EVENTS
Pineapple Day
January 31, 2026
Marco Island
Historical Museum
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UPCOMING
PRESCHOOL
PROGRAM
Things That Go!
Naples Depot Museum
January 28, 2026
Visit colliermuseums.com for more information
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WORKSHOPS
A Year of Clarity: Rewriting Old Patterns
with the Four Agreements with Yoga
Shrink Dr. Christen Scott
January 24, 2026
Collier Museum at Government
Center
Visit colliermuseums.com for more information
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UK & IRELAND MONTHLY REPORT
OMMAC Activities
Reporting Period: November 1-30, 2025
STRATEGIC HIGHLIGHTS
• A trade promotional initiative activated through our Hablo B2B partnership delivered
exceptional results following its negotiation earlier this year. The incentive-led week-long Daily
Quiz, launched 10–16 November 2025, significantly outperformed comparable Weekly and Daily
Quiz promotions across both U.S. and global destinations. Analytics from Florida’s Paradise
Coast Hablo page demonstrate a measurable increase in engagement and demand from UK and
Ireland travel agents and advisors. Notably, post-campaign impressions averaged 44,600,
substantially exceeding the typical benchmark of 20,000–30,000, underscoring the strong
impact and effectiveness of this activity.
• Lusso Luxury UK tour operator, trade event 12 November, Edinburgh – one to one engagement
with 32 trade, only 11 invited co-hosts, Florida’s Paradise Coast was highly received.
UK AND IRELAND MARKET UPDATE
● UK Chancellor delivered the Autumn Budget on 26 November, unveiled a mix of tax and
spending measures aimed at addressing a significant fiscal gap.
● The Bank of England, voted to hold its Bank Rate at 4% this month, citing that inflation has likely
peaked, pointing to easing underlying price and wage pressures.
● Headline inflation rate fell to 3.6% in October, down from recent highs, driven by slower gas and
electricity price rises. This was partially offset by a rise in food inflation, which reached 4.9%.
● According to a new WTM Global Travel Report, the travel and tourism industry is projected to
outpace global economic growth over the next decade, with expected annual growth of 3.5%
through 2035, driven by rising consumer demand, growing middle classes in emerging markets,
and a surge in long-haul travel plus AI, authentic experiences, and major events, like FIFA World
Cup.
MARKETING, SALES, AND PROMOTIONAL ACTIVITY
TRADE OVERVIEW
● The aviation sector has expressed strong concern over the government’s plans to introduce an
additional increase to Air Passenger Duty (APD) from April 2027, just a year after the confirmed
rise coming into effect in April 2026.
● WTM London 2025 marked the biggest edition in its 45-year history, bringing together 5,500+
buyers and 5,000+ exhibitors. The event centred on the theme “Reimagining Travel in a
Changing World”.
● dnata Travel Group has announced plans to wind down its Travel Republic and Netflights
consumer brands, with staff now entering a consultation process. The move follows a strategic
review of the group’s UK operations.
● British Airways will provide free, high-speed Wi‑Fi on all flights starting in 2026, making BA one
of the first major airlines to offer uninterrupted internet access across its entire fleet.
TRADE ACTIVITY
• Hablo B2B platform following OMMAC’s initiative to partner, has transformed how we engage
and educate the travel trade. By fully integrating Hablo into our ongoing activity, we’ve turned
the platform into a highly effective distribution channel for destination messaging — supporting
training, incentives, product launches and wider brand elevation. As mentioned above in the
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Highlights – our week-long Daily Quiz, significantly outperformed comparable activity plus
including: Followers: average 70 - 90 gained in the week – we achieved 113; Post Interactions:
average 2,500-3,000 – we achieved 4,800; Post Impressions: average around 20,000 - 30,000 –
we achieved 44,600 and Page views: average 1,500 – we achieved 2,800.
• Lusso Luxury UK tour operator, trade event 12 November, Edinburgh – over 32 agents attended
and 11 invited co-hosts. Brand USA was key note sponsor, Florida’s Paradise Coast had
opportunity to provide luxury gift and presentation – all very successful.
• On going outreach and planning for new fiscal with future co-op marketing campaigns.
• Researching the opportunity to maximise on FIFA World Cup opportunities in 2026 and legacy
with FC Naples moving forward.
• In discussion with Sky Sports for consumer promotion regarding Golf – both LPGA year end
event and Grant Thornton Invitational tournaments held in Naples at year end 2026.
• Updates – industry updates included within our CVB weekly online meeting for planning.
• Mailing House – maintained distribution of CVB literature for consumer and trade requests.
Images below: L-R: Lusso Training – Oonagh, CVB with Gareth, Sales Director, Lusso, Sarah Gibbons,
Lusso and Serena, Brand USA, UK and Ireland
……. ……
PUBLIC RELATIONS AND COMMUNICATIONS ACTIVITY
● Media Trends - Festive breaks, European destinations, winter travel.
● Press Release (1) - The team distributed the latest what’s new press release on 27 November.
● Media Pitches (7) - Themes: New hotels, Black Friday deals, family travel, fitness holidays.
● Media Meetings (4) - Chris Leadbeater, The Telegraph; Jacqui Agate, North America Travel
Editor, Wanderlust; Katherine Masters, Senior Editor, TTG; Lauren Jarvis, Freelance.
DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($)
20.11.25
The Luxury
Editor Online Ross Fraser
Naples Beach Club, A Four Seasons Resort,
Opens Introducing a New Coastal Retreat
to Southwest Florida 54,310 $1,466
PDF here TOTAL (1) 54,310 $1,466
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Online Activity & Marketing Report
November 2025
German -speaking Markets
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DiaMonde Instagram
company account:
+2.500 follower, 90%
B2B, DACH markets
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DiaMonde Facebook
company account:
+1.950 follower, 90%
B2B, DACH markets
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German Paradise
Coast Facebook
account
+15,836 follower
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Diamonde
Linkedin company
page
+420 members, 100%
B2B, DACH markets
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IKŌNIK Destinations Collective
Reporting Period: November 1 - 30, 2025
1
Highlights:
● 5 groups went definite / 321 Room Nights
Subject November 2024 November 2025
Number of Meeting Planner Contacts 150 300
Number of RFP leads sent 11 23
Number of Shows Attended 4 3
RFPS
Event Name Organization Contact State Dates Room
Nights
Reason Weekend 2027 HelmsBriscoe
Mariah
Vestsky IN March 3-8, 2027 300
CWSP Presidents Council Trip
Meetings-
Incentives
Worldwide Becky Morrow IN April 11-16, 2027 85
MME Experience 2026
Meetings Made
Easy
Michael
Ferreira MI
September 20-23,
2027 390
Ford Boston Incentive Maritz Kathryn Wolf MI
February 22-25,
2026 47
2026 ECA Conference HelmsBriscoe Tanya Baker OH
February 25-28,
2026 45
Dental Intelligence
Meetings Made
Easy
Michael
Ferreira MI
March 31-April 3,
2027 372
CL Operations Top Performer
Conference Wells Fargo Laura Scott WI
November 15-18,
2026 433
HW Kaufman- Burns & Wilcox
Producer Forum 2028 AMEX GBT Kelly Hansen MI May 1-7, 2028 315
Fiserv August 2026 Board of
Directors Meeting BCDME
Dawn
Karwoski IL
July 30-August 3,
2026 219
Lexus Southern 2026 Dealer
Council Meeting M&I Worldwide Gail Smith WI March 3-6, 2026 30
Old National Bank Board Meeting Direct Travel
AnneMarie
Davis MN
November 8-11,
2026 52
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IKŌNIK Destinations Collective
Reporting Period: November 1 - 30, 2025
2
2027 Scotts Sales Conference HelmsBriscoe Lori Stickley OH
November 13-19,
2027 2560
AmGen RESP Contest April 2026 Augeo Marketing Sarah Brady IL April 15-19, 2026 71
NCM04967 2048 Naples Feb
2027 Maritz Julie Kissel
MO/F
L
February 6-10,
2027 77
Book Manufacturers Institute Maritz Select
Elizabeth
Pardillo
MO/F
L
January 18-19,
2026 12
TD Synnex Stars and Stripes
Retreat
NHS Global
Events
Ashley
Mastroianni IL
December 14-
18,2026 145
Wayfair 2027 Founders Club ITA Group Jordan Conlin IA April 1-5, 2027 117
WEX OTR Summit 2026 ConferenceDirect Bob Kobosky IL October 4-9, 2026 480
2026 NLC Mutual Winter Board
Meeting
ConferenceDirec
t
Joe
Millenbach WI
December 8-12,
2026 135
Sun Life Financial Updated
NHS Global
Events
Grace
McCann IL April 12-16, 2027 123
Otis Elevator December 2027
Q4 Board of Directors Meeting
Meetings and
Incentives
Worldwide
Becky
Morrow IN
November 29-
December 3,
2027 74
Best Buy T3/T4 Q4 Meeting HelmsBriscoe Pattie Ball WI
January 19-22,
2026 105
NADA May 18-20, 2027 Maritz
Michelle
Rezik MO May 17-20, 2027 35
PROSPECTING and OTHER ACTIVITIES
● Contacted all incoming leads for updates and recommendations. Followed up with open leads
● Nov 12, 2025 - PCMA Greater Midwest Fashion Show and Bowl a thon, Chicago, 200pp - Barb attended
● Nov 18, 2025 - Destination Reps Client Event 45 planners, Chicago - Barb attended.
● Nov 18, 2025 - CVB Partner Luncheon - Naples - Maura attended
LOOKING FORWARD (Trade Shows & In-Market Events)
● Dec 2 - SITE Chicago Holly Trolley - Chicago
● Dec 2 - Destination Reps Meeting - Chicago
● Dec 3- PCMA Midwest Holiday Party - Chicago
● Dec 3 - Maritz Unwrap Event - Chicago
● Dec 6 - SITE Florida Holiday Luncheon - Miami
● Dec 10 - Motivation Excellence Virtual Presentation
● Feb 4 - SITE Florida Theater Hosted Buyer Event - Fort Lauderdale
● Feb 24 - 26 - Retreats Resources, Florida Roadshow
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1
Collier County TDC - Meeting Date: Jan 20, 2026
STAFF REPORT
This report summarizes staff activity from Nov 1–30, 2025, with a focus on strategic
initiatives, lead generation, key outcomes, and departmental highlights organized
by focus area.
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2
Collier County TDC Staff Report
Executive Summary
Key Highlights
• Generated 37.6 million earned media impressions, valued at $143,673, with national and
international coverage in Travel + Leisure, Condé Nast Traveler, AFAR, Southern Living,
Midwest Living, and Travel Dreams Magazine.
• Achieved major destination recognition with Naples named among Travel + Leisure’s “50
Best Places to Travel in 2026.”
• Advanced implementation of the new “The Senses” brand campaign, including creative
deployment across digital, print, and out-of-home advertising.
• Finalized and launched multiple Winter and Sustaining Advertising Campaigns across
Expedia, Kayak, TripAdvisor, MobileFuse, Florida Golf Alliance, Clear Channel billboards,
and meetings-focused digital platforms.
• Hosted the CVB Partner Appreciation Luncheon on November 18 with strong industry
participation, reinforcing partner engagement and alignment heading into the peak
season.
• Supported major sports tourism initiatives, including finalizing sponsorships for the CME
Group Tour Championship and Grant Thornton Invitational and activating the inaugural
YMCA National Pickleball Tournament, welcoming more than 617 athletes from across the
U.S.
• Secured 4 definite group bookings totaling 3,712 room nights, while distributing 19 RFPs
and engaging with more than 285 clients across group and specialty markets.
• Advanced international trade efforts through Signature Travel Network, conducting 40
pre-scheduled meetings with luxury advisors and establishing IPW 2026 pre -FAM plans for
German and UK/Ireland markets.
• Finalized the 2025 Annual Impact Report and continued coordination with Procurement
on key solicitations, including media monitoring services and the 2026 Visitor Guide RFP.
• Maintained strong digital engagement, generating 800,000+ social impressions, 28,000+
engagements, and 1,600+ new followers during the reporting period.
Strategic Priorities
• Continue full rollout and optimization of “The Senses” brand campaign across leisure,
meetings, and international markets.
• Advance procurement and contracting initiatives, including media monitoring services and
the 2026 Visitor Guide.
• Strengthen airline and regional partnerships, including exploratory discussions with
Discover Airlines and Lee County for future cooperative campaigns.
• Build momentum for sports tourism and signature events, leveraging major tournaments
and national pickleball exposure to drive room nights and visibility.
• Prepare for upcoming international and domestic trade engagements, including IPW 2026
pre-FAM execution and early 2026 sales missions.
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3
• Expand earned media and press visit strategy to capitalize on recent national recognition
and peak-season storytelling opportunities.
• Support FY26 planning efforts, including legislative monitoring, partner alignment, and
continued coordination with industry associations.
• Maintain robust partner engagement through communications, hosted events, and
collaborative marketing initiatives to ensure alignment entering high season.
Marketing, Public Relations & Communications
Sandra Rios, PR & Communications Manager / Jennifer Chase, PR Specialist
• Attended the Marco Island Airport Hangar ribbon-cutting ceremony and prepared talking
points for the unveiling.
• Planned and executed the Partner Appreciation Luncheon on November 18 at Naples
Grande Beach Resort.
• Continued progress on the Tourism Marketing & Promotions solicitation in coordination
with Procurement.
Marketing Performance
• Continued the procurement process to finalize the Meltwater media monitoring service
contract.
• Reviewed and approved distribution of the November Consumer E-blast.
• Drafted solicitation guidelines for the 2026 Visitor Guide RFP.
• Finalized the Weddings advertising campaign with Garden & Gun.
• Oversaw Visitor Guide fulfillment.
• Confirmed a Collier County featured episode with Natalie Helton on the PBS series Love,
Eat, Travel (Spring 2026).
Communications and Partner Engagement
• Created, edited, and distributed the November CoastLines newsletter, achieving a 43%
open rate and 4% click-through rate.
• Planned, prepared, and executed the Partner Appreciation Luncheon and program.
• Drafted and distributed the Destinations Florida November “Quick Trips” article.
• Finalized and distributed the Q4 “What’s New” press release.
• Approved newsletter copy points for the UK Travel Trade “Daily Quiz” takeover.
• Approved creative assets for the Porter Airlines Travel Trade campaign.
• Fulfilled media requests from Social Life magazine and the German publication Welt am
Sonntag.
• Fulfilled media requests for Megan Margulies (Travel + Leisure / National Geographic).
• Responded to media inquiries from Terry McDevitt (Gulfshore Business) regarding
September TDT collections and Laura Layden (Naples Daily News) regarding the 2026
tourism outlook.
• Hosted visiting journalists:
o Dan Donovan, Ottawa Life / Visit Florida (November 18–20)
o Michael Schmidt, One Million Places (Germany) (November 22–25)
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4
o Suzanne Wright, freelance writer for USA Today, visiting Shy Wolf Sanctuary
• Approved the December social media posting calendar.
• Finalized assets, Visitor Guides, and promotional materials for the All -Star Sponsorship at
the inaugural YMCA National Pickleball Tournament at USOP, welcoming more than 617
athletes from across the U.S.
Strategic Planning
• Integrated the new advertising campaign, “The Senses.”
• Reviewed potential 2026 legislative updates with the Board of Directors of the Florida
Restaurant & Lodging Association (FRLA).
New, Articles, Press Releases
All partner press releases, and news articles can be found here.
Highlights:
• AFAR (UVM: 694,315) - Everglades City's very own Triad Seafood Market & Cafe featured
in the article, 52 Regional USA Foods to Travel for in Every State. The article includes a
direct link to Triad’s website, helping convert strong publicity into measurable
engagement
• Southern Living (UVM: 12,885,488) - Naples' inclusion in the article, 8 Best Places To
Spend Thanksgiving In The South, According To Travel Experts.
• Condé Nast Traveler article (UVM: 3,789,325), There's Another Chance to See the
Northern Lights in the US Tonight—Here's How, which includes the line, "...Even if the
auroras decide not to show, officially designated Dark Sky Places like Big Cypress National
Preserve in Florida promise prime stargazing and outdoor adventure regardless."
• Travel Dreams Magazine (UVM: 3,263) - Johnsonville Night Lights in the Garden article,
Where to See Holiday Lights Across the U.S. This Season, ran in
• Condé Nast Traveler (UVM: 2,536,940) - Naples Beach Club, a Four Seasons Resort: First
In
• Midwest Living (UVM: 229,814) - 25 Warm-Weather Vacations Our Editors Love to Take
• Travel + Leisure - Naples has earned its place among the 50 Best Places to Travel in 2026,
an extremely coveted annual list curated by the publication.
Social Media Highlights
• Paradise Coast social channels achieved over 800,000 impressions, 28,065 engagements,
and 1,692 new followers during the reporting period.
• Featured reels:
o Stone Crab Festival Reel: https://www.facebook.com/reel/2706357129707390
o Beaches of Naples Reel: https://www.facebook.com/reel/2512578445782550
o Kirk's Fish House Reel: https://www.facebook.com/reel/1362904485504667
o Beach Timely Capture Reel: https://www.facebook.com/reel/1448775326216296
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5
Sales & Trade (Domestic & International)
Group Meetings
Lisa Chamberlain, CMP, Group Sales Manager
• Distributed 19 RFPs/leads, conducted 285 client interactions, and completed 28 partner
engagements.
• Secured 4 definite group bookings, totaling 3,712 room nights.
• Hosted a successful CVB Partner Luncheon on November 18 with 114 attendees.
Collaborated with Naples Grande Beach Resort and The Naples Beach Club, a Four
Seasons Resort, on filming partner segments.
• Attended the Marco Island Airport Expansion ribbon-cutting and CME Women’s
Leadership Day on November 21.
• Conducted planning for upcoming travel and trade shows, including Florida Encounter,
Northstar Meeting Group’s IPEC (February), and Retreats Resources (March).
Specialty Markets
Michelle Pirre, Sales Assistant
• Distributed 5 RFPs, representing 278 total room nights and an estimated economic impact
of $197,024.07.
• Coordinated and hosted the Sigma Pi Phi Fraternity FAM, welcoming four guests and
initiating contract negotiations with a destination resort. The FAM resulted directly from
attendance at the Connect Specialty Trade Show in Miami and is projected to generat e
295 room nights with an estimated economic impact of $284,965.33.
• Coordinated event venue logistics and décor for the CVB Partner Appreciation Luncheon,
including site visits and securing sponsors for décor, promotional items, and giveaways.
Global Travel Trade
Claudia Wood, Global Sales Manager
• November 9–12: Attended Signature Travel Network, conducting 40 pre -arranged
meetings with high-producing luxury travel advisors to strengthen relationships and
position Naples, Marco Island, and the Everglades for future leisure and luxury travel.
• Held strategic planning discussions with Movement Marketing to outline 2026 initiatives.
• Established IPW pre-FAM dates for May 14–17, 2026, hosting three German market
guests and three UK/Ireland guests. OMMAC and Diamonde will manage invitations.
• November 6: Sponsored and exhibited at the Ladies Power Luncheon, welcoming
approximately 150 business and community leaders, with participation from three
destination partners.
• November 18: Attended the CVB Partner Appreciation Luncheon to share updates on CVB
initiatives.
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Arts & Culture
John Melleky, Arts and Culture Manager
• TDT Arts Grants FY 2025–26: Coordinated with Finance to finalize purchase orders for
grant recipients and distributed purchase orders and signed agreements to arts
organizations.
• ¡ARTE VIVA!: Managed filming at Día de los Muertos events on November 1 at Naples
Botanical Garden and Artis—Naples.
• Reviewed FY 2026 arts and culture marketing plans and approved cultural assets for
campaigns.
• Attended 22 partner events, speaking engagements, and outreach meetings, including
three ¡ARTE VIVA! events.
(P-Card: $23.18 – CVB Partner Appreciation; Personal Payment: UAC Gala – $300)
Finance and Operations
Jennifer Leslie, Operations Support Specialist I
• Reviewed and approved tourism invoices and P-Card transactions for payment.
• Compiled and uploaded TDC reports and agenda materials for the December meeting.
• Assisted the CVB team with the Partner Appreciation Luncheon on November 18.
*Due to Collier County policies and a review by the County Attorney’s office, free tickets to events and productions cannot be accepted, even
for grant-funded programs. No fundraisers are included in activities paid through TDT funds. Activities paid for by TDT money is pre-approved
before the purchase occurs. Tickets are obtained for ¡ARTE VIVA! events, TDT Arts Grants funded projects, and to have at least one visit to each
arts organization a season. If organizations have multiple series, only one activity in each series is chosen.
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