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TDC Minutes 01/28/2008 R January 28, 2008 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, January 28, 2008 LET BE REMEMBERED, that Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida with the Following members present: Chairman: Vice Chairman: Newly Appointed Vice Chairman: Commissioner Tom Henning E. Glenn Tucker Murray H. Hendel Clark Hill Rick Medwedeff Robert Miller Ed (Ski) Olesky John Sorey III Susan Becker (Excused) ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Heidi Ashton, Assistant County Attorney Kelly Green, Administrative Assistant 1 Collier County: January 28, 2008 Page 1 of2 January 28, 2008 MEETING AGENDA & NOTICE COllIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 January 28, 2008 9 a.m. Collier County Commission Chambers * Requires Toe Action t. Call to Order - Chairman Henning II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of Toe Minutes * 1. * ReDular MeetinG November 26. 2007 VI. New Business 1. WiaGins Pass Mo.d.J:.li.n.A..Stlld.y 2. Miles Media ChanGe Order 3. Elect Vice Chairman VII. Old Business 1. Holocaust Museum Interim Grant ReDort - Information Onlv 2. Marco Island Museum Grant Interim ReDort -_Inform.l.1i.o.n.J)'o1y VIII. Staff Report Presentations 1. Section I a. Paradise Advertisina - Cedar Hames b. Klaaes Research.,~r:t - Walter Klages 2. Section II a. Director's Report - Jack Wert b. Search Engine Report - Jack Wert c. Website Activity Report - Jack Wert d. Smith Travel Report - Jack Wert e. Sales Manager Report - Oebi Debenedetto f. P.R. Manager Report - JoNell Modys g Film Coordinator Report - Maggie McCarty h. Sports Marketing Report p Ralph Pryor i. Phase V - Fulfillment & Call Summary - Ginny DeMas IX. Detailed Staff R~ X. Announcements XI. Audience Input &. Discussion http://www.colliergov.net/index.aspx?page=2342 1/22/2008 Collier County: January 28, 2008 Page 2 of2 XII. Council Discussion XIII. Next Meeting Date/location - February 19, 2008 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 252-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, FL 34112, (239) 774-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.netlindex.aspx?page=2342 1/22/2008 January 28, 2008 I. Call to Order - Chairman Henning The meeting was called to order by Chairman Tom Henning at 9:00 a.m. II. Pledge of Allegiance Pledge of Allegiance was recited. III. Roll Call A quorum was established. IV. Changes and Approval of Agenda Mr. Sorey moved to approve the Agenda subject to the following changes: add VI. New Business 4. Approve or Modify Meeting Schedule 5. Quarterly Budget Report 6. Annual Report to Destination Marketing VII. Old Business 1. Holocaust Museum Interim Graut Report - Information Only Grant Report Postponed to February Meeting. Jack Wert, Tourism Director provided the handout for the Smith Travel Report. Second by Mr. Hendel. Carried unanimously 8-0. V. Approval of TDC Minutes 1. Regular Meeting November 26, 2007 Mr. Hill moved to approve the minutes of the November 26,2007 Meeting. Second by Mr. Tucker. Carried unanimously 8-0. VI. New Business 1. Wiggins Pass Modeling Study Gary McAlpin, Coastal Zone Management Director presented the Executive Summary "Recommend approval of staff recommended budget of $150,000 for next phase of numerical modeling alternatives at Wiggins Pass." He noted the following: . The first phase of the study has been completed and the proposal is for Phase II which will utilize system modeling to design and analyze options for performance and effectiveness. . Structural and non-structural options will be considered . It was unanimously approved by the Coastal Advisory Committee which included the stipulation of a 9 member Committee review the proposed options and provide a recommendation on the most suitable alternative. . The Committee would be composed of a cross section of Collier County Residents. . This Committee will ultimately be appointed by the Board of County Commissioners following recommendations by the Coastal Advisory Committee and Tourist Development Council. 2 January 28,2008 . The goals and objectives are to stabilize the pass with a navigable waterway in the most environmentally friendly way with the first option being a non-structural alternative. Mr. Sorey stated that this issue has been reviewed numerous times by the Coastal Advisory Committee and the current process of dredging is not acceptable. Mr. Sorey moved to approve the Executive Summary. Second by Mr. Hendel. Carried unanimously 8-0. 2. Mile Media Change Order Jack Wert, Tourist Director presented the Executive Summary "Recommend Approval of Change Order #4 in the amount of$97,186 on Contract 05-3772 with Miles Media Group for enhancements to the Tourism Department Website and extend the currcnt agreement for two additional one year periods." He noted the following: . The request is for extending the current agreement for two additional 1 year periods and enhancements to the current web site . At the end of the two additional years, the contract will go out for re- bid via an RFP with the County Purchasing Department Mr. Sorey moved to approve for funding of$97,186 as requested, that the contract be extended for two years and at the end of that period the contract be put out for bid again. Second by Mr. Medwedeff. Carried unanimously 8-0. 3. Elect Vice Chairman Mr. Sorey moved to nominate Murray H. Hendel as Vice Chairman of the Tourist Development Council. Second by Mr. Tucker. Carried unanimously 8-0. 4. Approve or Modify Meeting Schedule Mr. Sorey moved to approve the meeting schedule subject the July, August and December meetings be "triple starred" as the meetings dates are subject to change. Second by Mr. Olesky. Carried unanimously 8-0. 5. Quarterly Budget Report Jack Wert, Tourism Director submitted the "TDC Budget Report by Fund FY07". The Report covers the period October 1,2007 Thru December 31,2007. He noted that at the end of the fiscal year any funds remaining are transferred from Fund 194 to emergency reserve fund for advertising and the remainder is split between the Beach Fund and the Beach Park Facilities. Mr. Hill moved to approve the update with the stipulation that Staffprovide an update on the status of the transfer of the 194 funds. Second by Mr. Olesky. Carried unanimously 8-0. 3 January 28, 2008 The Council requested the 194 funds information be em ailed or foxed to the Council members and that Staff prepare a presentation on the historical perspective of the 1 cent additional funding increase for next months Workshop Session. 6. Destination Marketing Accreditation Program Jack Wert, Tonrist Director presented the Annual Report Form noting that the County wide telephone exchange is now 252. He noted that he has signed the Document and requested a signature of the "Chief Elected Officer". A discussion ensued on who is the "Chief Elected Officer." Mr. Wert noted that it is the Chairman of the Tourist Development Council. Heidi Ashton, Assistant Connty Attorney noted that it should be reviewed by the Board of County Commissioners as well and recommended it be placed under the Consent Agenda at the next meeting in February. Mr. Wert noted that the report is due at the end ofthis month unless he requests an extension. Chairman Henning questioned ifit could be placed on tomorrows (1/29/08) Board County Commissioners Agenda under the General Communications item and signed by the Chairman of the Tourist Development Council. Heidi Ashton stated this would be acceptable. Mr. Tucker moved to approve the Chairman (of the Tourist Development Council) signing of the document. Second by Mr. Olesky. Carried unanimously 8-0. VII. Old Business 1. Holocaust Museum Interim Grant Report - Information Only This item was postponed until the February meeting however Mr. Hendel provided an update of the event held on January 27,2008 at the Naples Depot dedicating the Holocaust Boxcar. 2. Marco Island Historical Society Interim Grant Report - Information Only Bill Perdichizzi, Administrative Vice President of the Marco Island Historical Society appeared before the Council providing an update regarding the Tourist Development Grant. He noted that the Historical Society has received a $1.5M donation for naming of the museum and with the additional funds they will be constructing the Main museum building before the Heritage Building allowing the acquiring artifacts for display from institutions such as the Smithsonian and other museums. Jack Wert, Tourism Director noted this may change the scope of the Tourist Development Council Grant and he will meet with Mr. Perdichizzi to review the issue and have Heidi Ashton, Assistant County Attorney review the Grant for legal correctness. Further, the Clerks office and Purchasing will be involved in the review. 4 January 28, 2008 VIII. Staff Report Presentations 1. Section I a. Paradise Advertising - Cedar Hames In Mr. Hames's absence, Trent Ryan of Paradise Marketing provided a PowerPoint presentation outlining a monthly review of advertising and marketing efforts. b. Klages Researcb Report - Walter Klages In Dr. Klages's absence, Jack Wert, Tourist Director provided a PowerPoint presentation on the "NovemberlDecember 2007 Visitor Profile". The Council requested that Staffprovide a I-page summary of the report to be included with future packages. 2. Section II The following reports were presented by Staff: a. Director's Report - Jack Wert b. Searcb Engine Report - Jack Wert c. Website Activity Report - Jack Wert d. Smith Travel Report - Jack Wert e. Sales Manager Report - Debi Debenedetto In Debi Debenedetto's absence, Nicole Hascbak presented the Sales Manager Report. f. P.R. Manager Report - Jonell Modys In Jonell Modys's absence, Jack Wert presented the Public Relations Managers Report. g. Film Coordinator Report - Maggie McCarty h. Sports Marketing Report - Ralph Pryor Ralph Pryor introduced Nicole Curran as a new student intern. i. Phase V - Fulfillment & Call Summary - Ginny Demas IX. Detailed Staff Reports See attached reports submitted by Staff. X. Announcements The next meeting will be on February 19, 2008 with a joint workshop meeting with the Board of County Commissioners at 9:00 a.m. and the regular meeting at 1 :00 p.m. 5 January 28,2008 XI. Audience Input & Discussion None XII. Council Discussion None XIII. Next Meeting Date/Location The next meeting is scheduled for February 19, 2008. ***** There being no further business for the good of the County, the meeting was adjourned by order of the chair at 11:12 A.M. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Commissioner Tom Henning, Chairman These minutes approved by the Board/Committee on as presented or as amended 6