Agenda 09/23/2025 Item #16F 4 (Chair to execute Tourist Development Tax Grant Agreements for FY 2025-2026 (FY 25-26) Marketing Grants (Category B)9/23/2025
Item # 16.F.4
ID# 2025-2900
Executive Summary
Recommendation to approve and authorize the Chair to execute Tourist Development Tax Grant Agreements for FY
2025-2026 (FY 25-26) Marketing Grants (Category B) ($84,000) and Non-County Owned/Operated Museums (Category
C-2) ($674,000), for a total of $758,000, and make a finding that these expenditures promote tourism.
OBJECTIVE: Approve grant agreements and recommend grant awards for Tourist Development Tax (TDT) Marketing
and Non-County Museum Grant applicants for FY 2025-2026 (FY 25-26).
CONSIDERATIONS: The Tourism Development Tax Grant program, first established in 2000 (June 13, 2000,
meeting, agenda items 8.A.6-10) by the Board of County Commissioners includes Category “A” Beach Renourishment
and Beach Park Facility Projects, Category “C-2” Non-County Owned and Operated Museums, and Category “B"
Marketing Grants, and Sports Marketing events. Details on the TDT grant programs are found in the Tourist
Development Tax Business Case document (#19).
For arts and culture organizations, grants are available in Category “C-2” and Category “B”; Non-County Owned
museums and marketing expenditures are authorized by Section 125.0104, Fla. Stat., and Collier County’s Tourist
Development Tax Ordinance. Category “C-2” Grants are for Non-County Owned museums and are designed to provide
financial support for the creation, execution, and marketing of arts and cultural shows & exhibits. Category “B”
Marketing Grants are for marketing support for cultural projects targeting individuals residing outside of Collier County.
Grants are reimbursable and subject to review and approval by Tourism Staff prior to payment.
In both categories, the primary purpose of the grants is to help drive overnight visitors to our destination and to provide
opportunities for visitors and residents to enjoy unique arts and cultural experiences in our county. Funding is
contingent on budget availability and subject to appropriation and the discretion of the Board of County Commissioners.
A full description of the grant review process for the Arts and Culture Grants is found in the attached TDT Arts and
Culture Grant Background (#20). Further details of the last five years of grant awards are in the TDT Grant Amounts
Awarded History document (#22).
For FY 25-26, the following changes were made to the grant process and the development of the grant
recommendations. Organizations were requested to provide information on hotel room blocks for the grant projects,
along with other room blocks throughout the year. In addition, information on any taxes collected was requested. For
final reports of the grants, the Non-County Museums tested a new online final report form that is now implemented for
the final reports of the FY 2024-2025 grant cycle.
Staff and the Tourist Development Council recommend the following grant awards to the 18 organizations listed below
for FY 25-26 in each category as set forth below. The funds may be used for authorized uses, and at least 50% of the
funds awarded are required to be used for reimbursable marketing expenditures as listed in the Grant Guidelines (#23).
Detailed information on each project and its impact can be found in the TDT Arts and Culture Grant Background
document (#20) and in the Master Grant Listing FY2025-2026 document (#21).
The amount budgeted for the Non-County Museum Category (Fund 1103) is $750,000. The $672,000 in grant awards
will leave a balance of $78,000 for FY 26. The amount budgeted for marketing grants (Tourism Promotion Fund 1101)
is $100,000. The $84,000 recommended in marketing grants is $16,000 below budget.
Funding is subject to the approval and recommendation of the Board of County Commissioners. The Board has the
discretion to determine whether to fund these grants in this fiscal year.
Grant Category B- Marketing Grants (reimbursable marketing expenditures)
(6 organizations, 2 first-time grant applicants (*))
Legal Name of
Organization
Project Total
Requested
FY 2025-2026
Recommendation
FY 2024-2025
Grant
Fifth Avenue South 2025 -2026 Season of Events $25,000 $20,000
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9/23/2025
Item # 16.F.4
ID# 2025-2900
Business Improvement
District, Inc.*
Florida Stone Crabbers
Association, Inc.
2026 Everglades Seafood
Festival
$36,700 $20,000 $24,500
Gulf Coast Orchid
Alliance, Inc.*
2026 Orchid Sale $5,000 $2,500
Gulfshore Opera, Inc. 2025-2026 Collier
Performance Season
$40,800 $22,500 $22,500
Seraphic Fire, Inc. 2025-2026 Collier
Performance Season
$10,250 $5,000 $7,000
United Arts Council of
Collier County, Inc.
2025-2026 Marketing Support $14,000 $14,000 $13,000
TOTALS $131,750 $84,000 $67,000+
+Note – total in FY 2024-2025 was $78,000. Two organizations did not apply for FY 21025-2026.
Grant Category C-2- Non-County Museums (reimbursable marketing expenditures and project production
support)
(12 organizations, 1 first-time grant applicant (*))
Legal Name of
Organization
Project Total
Requested
FY 2025-2026
Recommendation
FY 2024-2025
Grant
Artis—Naples, Inc. 2025-2026 Season Projects:
Naples International Film
Festival and Tamara de
Lempicka exhibition
$75,000 $75,000 $75,000
The Golisano Children's
Museum of Naples, Inc.
2026 Summer Traveling
Exhibition
$40,000 $40,000 $75,000
Gulfshore Playhouse,
Inc.
2025-2026 Performance
Season
$150,000 $75,000 $75,000
Art League of Marco
Island Inc.
dba Marco Island Center
for the Arts
2025-2026 Season -
Exhibitions, Music Series,
Theatre productions
$49,690 $45,000 $35,000
Naples Art Association,
Inc.
dba Naples Art Institute
2025-2026 Season Exhibitions $150,000 $70,000 $70,000
Naples Art District, Inc. 2025-2026 Marketing Support $71,200 $45,000 $50,000
Naples Botanical
Garden, Inc.
2025-2026 Exhibition/Events:
Día de los Muertos and
Johnsonville Night Lights
$100,000 $75,000 $75,000
Naples Zoo, Inc. 2025-2026 Marketing Support $124,676 $60,000 $75,000
Opera Naples, Inc. 2026 Festival Under the Stars
and 2025-2026 Seasonal
Support
$100,000 $60,000 $55,000
The Holocaust Museum
& Education Center of
Southwest Florida, Inc.
2025-2026 Marketing Support $9,000 $9,000 $12,000
The Naples Players Inc. 2025-2026 Performance
Season
$112,252 $75,000 $75,000
TheatreZone, Inc.* 2025-2026 Performance
Season
$54,000 $45,000
TOTAL $1,035,818 $674,000 $672,000
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9/23/2025
Item # 16.F.4
ID# 2025-2900
ADVISORY BOARD RECOMMENDATION: This item was approved by the Tourist Development Council on August
20, 2025, with a vote of 7-1.
This item is consistent with the Collier County strategic plan objective of promoting Collier County as an exceptional
Tourism destination.
FISCAL IMPACT: Funding for the marketing grants in the amount of $84,000 (Fund 1101) and for the Non-County
Museums of $674,000 (Fund 1103) is included in the proposed FY 2026 Tourism Division's budget, for a total of
$758,000, contingent upon the approval of the FY 2026 budget and budget availability.
GROWTH MANAGEMENT IMPACT:
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: To approve and authorize the Chair to execute Tourist Development Tax Grant Agreements
for FY 2025-2026 (FY 25-26) Marketing Grants (Category B) ($84,000) and Non-County Owned/Operated Museums
(Category C-2) ($674,000), for a total of $758,000, and make a finding that these expenditures promote tourism.
PREPARED BY: John Melleky, Arts and Culture Manager, Tourism Department
ATTACHMENTS:
1. Fifth Avenue South Business Improvement District TDT Grant Agreement FY 25-26 - signed
2. Florida Stone Crabbers Association TDT Grant Agreement FY 25-26 - signed
3. Gulf Coast Orchid Alliance, Inc TDT Grant Agreement FY 25-26 - signed
4. Gulfshore Opera, Inc TDT Grant Agreement FY 25-26 - signed
5. Seraphic Fire Inc TDT Grant Agreement FY 25-26 - signed
6. United Arts Council of Collier County, Inc TDT Grant Agreement FY 25-26 - signed
7. Artis-Naples, Inc TDT Grant Agreement FY 25-26 - signed
8. The Golisano Children's Museum of Naples Inc TDT Grant Agreement FY 25-26 - signed
9. Gulfshore Playhouse Inc TDT Grant Agreement FY 25-26 - signed
10. Art League of Marco Island Inc TDT Grant Agreement FY 25-26 - signed
11. Naples Art Association TDT Grant Agreement FY 25-26 - signed
12. Naples Art District TDT Grant Agreement FY 25-26 - signed
13. Naples Botanical Garden Inc TDT Grant Agreement FY 25-26 - signed
14. Naples Zoo Inc TDT Grant Agreement FY 25-26 - signed
15. Opera Naples Inc TDT Grant Agreement FY 25-26 - signed
16. The Holocaust Museum & Education Center of Southwest Florida Inc TDT Grant Agreement FY 25-26 - signed
17. The Naples Players Inc TDT Grant Agreement FY 25-26 - signed
18. TheatreZone Inc TDT Grant Agreement FY 25-26 - signed
19. Tourist Development Taxes Business Case 25-26
20. Business Case Tourist Development Tax Grants Arts and Culture Grants 25-26
21. FY 25-26 Master Sheet Final
22. TDT Grant History 5 Years 2025.05
23. TOURIST DEVELOPMENT TAX GRANTS Grant Gudielines 2025-2026
24. 2025 TDC Arts and Culture Grants Presentation
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Meg Stepanian (Aug 28, 2025 16:28:28 EDT)Meg StepanianMeg StepanianExecutive DirectorPage 2772 of 3896
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Fifth Avenue South Business Improvement
District TDT Grant Agreement FY 25-26
Final Audit Report 2025-08-28
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAJRA115OOR-rcFcjwo-ridsOOfV0baeeO
"Fifth Avenue South Business Improvement District TDT Grant A
greement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 6:47:00 PM GMT
Document emailed to Meg Stepanian (meg@fifthavenuesouth.com) for signature
2025-08-25 - 6:47:06 PM GMT
Email viewed by Meg Stepanian (meg@fifthavenuesouth.com)
2025-08-27 - 7:35:48 PM GMT
Document e-signed by Meg Stepanian (meg@fifthavenuesouth.com)
Signature Date: 2025-08-28 - 8:28:28 PM GMT - Time Source: server
Agreement completed.
2025-08-28 - 8:28:28 PM GMT
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Holly Dudley (Aug 26, 2025 15:31:23 EDT)Holly DudleyDirectorPage 2783 of 3896
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Florida Stone Crabbers Association TDT Grant
Agreement FY 25-26
Final Audit Report 2025-08-26
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAR78ZBAj9QQ1q_VX49-1cSOObm6bA9ciT
"Florida Stone Crabbers Association TDT Grant Agreement FY 2
5-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 6:50:14 PM GMT
Document emailed to Holly Dudley (seafoodfestboard@gmail.com) for signature
2025-08-25 - 6:50:20 PM GMT
Email viewed by Holly Dudley (seafoodfestboard@gmail.com)
2025-08-26 - 7:30:07 PM GMT
Document e-signed by Holly Dudley (seafoodfestboard@gmail.com)
Signature Date: 2025-08-26 - 7:31:23 PM GMT - Time Source: server
Agreement completed.
2025-08-26 - 7:31:23 PM GMT
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Steffanie PearceGeneral DirectorPage 2805 of 3896
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Gulfshore Opera, Inc TDT Grant Agreement FY
25-26
Final Audit Report 2025-08-27
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAbGoQpI_4JDZaNVv-vxwMxHlFxHohdkwm
"Gulfshore Opera, Inc TDT Grant Agreement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 6:58:22 PM GMT
Document emailed to Steffanie Pearce (steffanie@gulfshoreopera.org) for signature
2025-08-25 - 6:58:28 PM GMT
Email viewed by Steffanie Pearce (steffanie@gulfshoreopera.org)
2025-08-27 - 1:24:04 PM GMT
Document e-signed by Steffanie Pearce (steffanie@gulfshoreopera.org)
Signature Date: 2025-08-27 - 1:25:03 PM GMT - Time Source: server
Agreement completed.
2025-08-27 - 1:25:03 PM GMT
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Daniel YanezExecutive DirectorPage 2816 of 3896
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Seraphic Fire, Inc TDT Grant Agreement FY
25-26
Final Audit Report 2025-08-25
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAOxlYx8mfM3eG3pBNdRlzDXsCUvgla58u
"Seraphic Fire, Inc TDT Grant Agreement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:02:04 PM GMT
Document emailed to Daniel Yanez (danny@seraphicfire.org) for signature
2025-08-25 - 7:02:11 PM GMT
Email viewed by Daniel Yanez (danny@seraphicfire.org)
2025-08-25 - 7:05:35 PM GMT
Document e-signed by Daniel Yanez (danny@seraphicfire.org)
Signature Date: 2025-08-25 - 7:16:39 PM GMT - Time Source: server
Agreement completed.
2025-08-25 - 7:16:39 PM GMT
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Elysia Dawn (Aug 28, 2025 15:14:47 EDT)Elysia DawnElysia DawnChief Executive OfficerPage 2827 of 3896
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United Arts Council of Collier County, Inc TDT
Grant Agreement FY 25-26
Final Audit Report 2025-08-28
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAA8ispjC5ZSrxBLCkLStnA0XD4KEb7oW1R
"United Arts Council of Collier County, Inc TDT Grant Agreement
FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:05:37 PM GMT
Document emailed to Elysia Dawn (elysia@unitedartscollier.org) for signature
2025-08-25 - 7:05:43 PM GMT
Email viewed by Elysia Dawn (elysia@unitedartscollier.org)
2025-08-28 - 7:12:39 PM GMT
Document e-signed by Elysia Dawn (elysia@unitedartscollier.org)
Signature Date: 2025-08-28 - 7:14:47 PM GMT - Time Source: server
Agreement completed.
2025-08-28 - 7:14:47 PM GMT
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Kathleen Van Bergen (Aug 26, 2025 14:38:46 EDT)Kathleen Van BergenCEO & PresidentPage 2838 of 3896
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Artis-Naples, Inc TDT Grant Agreement FY
25-26
Final Audit Report 2025-08-26
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAMcNUgj3_kWszy_ywvjfVQRFbraFfHtPN
"Artis-Naples, Inc TDT Grant Agreement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:17:46 PM GMT
Document emailed to Kathleen Van Bergen (kvanbergen@artisnaples.org) for signature
2025-08-25 - 7:17:52 PM GMT
Email viewed by Kathleen Van Bergen (kvanbergen@artisnaples.org)
2025-08-25 - 8:21:08 PM GMT
Document e-signed by Kathleen Van Bergen (kvanbergen@artisnaples.org)
Signature Date: 2025-08-26 - 6:38:46 PM GMT - Time Source: server
Agreement completed.
2025-08-26 - 6:38:46 PM GMT
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Jonathan FoersterCEOPage 2849 of 3896
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The Golisano Children's Museum of Naples Inc
TDT Grant Agreement FY 25-26
Final Audit Report 2025-08-25
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAANcbvWDX_CVx3QCIP5GFqm0OBxrKidNeq
"The Golisano Children's Museum of Naples Inc TDT Grant Agre
ement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:21:32 PM GMT
Document emailed to Jonathan Foerster (jfoerster@cmon.org) for signature
2025-08-25 - 7:21:37 PM GMT
Email viewed by Jonathan Foerster (jfoerster@cmon.org)
2025-08-25 - 7:23:04 PM GMT
Document e-signed by Jonathan Foerster (jfoerster@cmon.org)
Signature Date: 2025-08-25 - 7:23:29 PM GMT - Time Source: server
Agreement completed.
2025-08-25 - 7:23:29 PM GMT
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Kristen Coury (Aug 25, 2025 21:49:06 EDT)Kristen CouryKristen CouryPresident and CEOPage 2860 of 3896
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Gulfshore Playhouse Inc TDT Grant Agreement
FY 25-26
Final Audit Report 2025-08-26
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAATU-VHI-i2sYWErhc9XCptMlkeo97QUbb
"Gulfshore Playhouse Inc TDT Grant Agreement FY 25-26" Hist
ory
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:25:16 PM GMT
Document emailed to Kristen Coury (kcoury@gulfshoreplayhouse.org) for signature
2025-08-25 - 7:25:22 PM GMT
Email viewed by Kristen Coury (kcoury@gulfshoreplayhouse.org)
2025-08-26 - 1:48:25 AM GMT
Document e-signed by Kristen Coury (kcoury@gulfshoreplayhouse.org)
Signature Date: 2025-08-26 - 1:49:06 AM GMT - Time Source: server
Agreement completed.
2025-08-26 - 1:49:06 AM GMT
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Hyla CraneExecutive DirectorPage 2871 of 3896
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Art League of Marco Island Inc TDT Grant
Agreement FY 25-26
Final Audit Report 2025-08-25
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAA5aAkj15nHjzK8qL3sU0pykbEwqOAIeAL
"Art League of Marco Island Inc TDT Grant Agreement FY 25-26
" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:28:55 PM GMT
Document emailed to Hyla Crane (hyla@marcoislandart.org) for signature
2025-08-25 - 7:29:01 PM GMT
Email viewed by Hyla Crane (hyla@marcoislandart.org)
2025-08-25 - 8:22:12 PM GMT
Document e-signed by Hyla Crane (hyla@marcoislandart.org)
Signature Date: 2025-08-25 - 8:24:39 PM GMT - Time Source: server
Agreement completed.
2025-08-25 - 8:24:39 PM GMT
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Frank Verpoorten (Aug 25, 2025 15:53:57 EDT)Frank VerpoortenExecutive Director and Chief CuratorPage 2882 of 3896
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Naples Art Association TDT Grant Agreement
FY 25-26
Final Audit Report 2025-08-25
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAWQNzX8iKCOVXspGNHzwznejscDyYsnoA
"Naples Art Association TDT Grant Agreement FY 25-26" Histor
y
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:32:43 PM GMT
Document emailed to Frank Verpoorten (frank.verpoorten@naplesart.org) for signature
2025-08-25 - 7:32:49 PM GMT
Email viewed by Frank Verpoorten (frank.verpoorten@naplesart.org)
2025-08-25 - 7:48:56 PM GMT
Document e-signed by Frank Verpoorten (frank.verpoorten@naplesart.org)
Signature Date: 2025-08-25 - 7:53:57 PM GMT - Time Source: server
Agreement completed.
2025-08-25 - 7:53:57 PM GMT
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Paula Brody (Aug 25, 2025 16:19:50 EDT)Paula BrodyPaula BrodyPresident, Naples Art DistrictPage 2893 of 3896
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Naples Art District TDT Grant Agreement FY
25-26
Final Audit Report 2025-08-25
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAbtdgZ0j1rDYdKKSXmgCgylkrrWJMmwsN
"Naples Art District TDT Grant Agreement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:36:52 PM GMT
Document emailed to Paula Brody (paulabrody@me.com) for signature
2025-08-25 - 7:36:59 PM GMT
Email viewed by Paula Brody (paulabrody@me.com)
2025-08-25 - 8:18:33 PM GMT
Document e-signed by Paula Brody (paulabrody@me.com)
Signature Date: 2025-08-25 - 8:19:50 PM GMT - Time Source: server
Agreement completed.
2025-08-25 - 8:19:50 PM GMT
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Donna McGinnisPresident & CEOPage 2904 of 3896
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Naples Botanical Garden Inc TDT Grant
Agreement FY 25-26
Final Audit Report 2025-08-26
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAvUdrjFipyG76JP17NlulN9A85A_m1ut7
"Naples Botanical Garden Inc TDT Grant Agreement FY 25-26"
History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:43:02 PM GMT
Document emailed to Donna McGinnis (dmcginnis@naplesgarden.org) for signature
2025-08-25 - 7:43:09 PM GMT
Email viewed by Donna McGinnis (dmcginnis@naplesgarden.org)
2025-08-26 - 11:49:42 AM GMT
Document e-signed by Donna McGinnis (dmcginnis@naplesgarden.org)
Signature Date: 2025-08-26 - 11:50:07 AM GMT - Time Source: server
Agreement completed.
2025-08-26 - 11:50:07 AM GMT
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Jack Mulvena (Aug 25, 2025 17:56:21 CDT)Jack MulvenaPresident and CEOPage 2915 of 3896
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Naples Zoo Inc TDT Grant Agreement FY 25-26
Final Audit Report 2025-08-25
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAC7lQk7MR2LRe026SpnDv5LM_jIsvupus
"Naples Zoo Inc TDT Grant Agreement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:48:31 PM GMT
Document emailed to Jack Mulvena (jmulvena@napleszoo.org) for signature
2025-08-25 - 7:48:37 PM GMT
Email viewed by Jack Mulvena (jmulvena@napleszoo.org)
2025-08-25 - 10:55:22 PM GMT
Document e-signed by Jack Mulvena (jmulvena@napleszoo.org)
Signature Date: 2025-08-25 - 10:56:21 PM GMT - Time Source: server
Agreement completed.
2025-08-25 - 10:56:21 PM GMT
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Melanie Kalnins (Aug 26, 2025 08:17:03 EDT)Melanie KalninsMelanie KalninsExecutive DirectorPage 2926 of 3896
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Opera Naples Inc TDT Grant Agreement FY
25-26
Final Audit Report 2025-08-26
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAl5wc6Oeb8WHYF71soyF_FDthmeawfjmx
"Opera Naples Inc TDT Grant Agreement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:52:56 PM GMT
Document emailed to Melanie Kalnins (mkalnins@operanaples.org) for signature
2025-08-25 - 7:53:03 PM GMT
Email viewed by Melanie Kalnins (mkalnins@operanaples.org)
2025-08-26 - 12:15:05 PM GMT
Document e-signed by Melanie Kalnins (mkalnins@operanaples.org)
Signature Date: 2025-08-26 - 12:17:03 PM GMT - Time Source: server
Agreement completed.
2025-08-26 - 12:17:03 PM GMT
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Erin Blankenship (Aug 28, 2025 13:56:46 EDT)Erin BlankenshipErin BlankenshipPresident & CEOPage 2937 of 3896
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The Holocaust Museum & Education Center of
Southwest Florida Inc TDT Grant Agreement FY
25-26
Final Audit Report 2025-08-28
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAoDrAnD6Nsh2eEGL3oVBs8OduwhHlwf1v
"The Holocaust Museum & Education Center of Southwest Flori
da Inc TDT Grant Agreement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 7:57:02 PM GMT
Document emailed to Erin Blankenship (erin@hmcec.org) for signature
2025-08-25 - 7:57:07 PM GMT
Email viewed by Erin Blankenship (erin@hmcec.org)
2025-08-28 - 5:48:25 PM GMT
Document e-signed by Erin Blankenship (erin@hmcec.org)
Signature Date: 2025-08-28 - 5:56:46 PM GMT - Time Source: server
Agreement completed.
2025-08-28 - 5:56:46 PM GMT
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Bryce AlexanderCEOPage 2948 of 3896
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The Naples Players Inc TDT Grant Agreement
FY 25-26
Final Audit Report 2025-08-27
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAuBPWEixwPLUEqvJ7eYBcA6qW8yhErnZs
"The Naples Players Inc TDT Grant Agreement FY 25-26" Histor
y
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 8:02:55 PM GMT
Document emailed to Bryce Alexander (balexander@naplesplayers.org) for signature
2025-08-25 - 8:03:02 PM GMT
Email viewed by Bryce Alexander (balexander@naplesplayers.org)
2025-08-27 - 8:09:54 PM GMT
Document e-signed by Bryce Alexander (balexander@naplesplayers.org)
Signature Date: 2025-08-27 - 8:30:16 PM GMT - Time Source: server
Agreement completed.
2025-08-27 - 8:30:16 PM GMT
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Mark DanniFounding Artistic DirectorPage 2959 of 3896
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TheatreZone Inc TDT Grant Agreement FY
25-26
Final Audit Report 2025-08-25
Created:2025-08-25
By:John Melleky (john.melleky@colliercountyfl.gov)
Status:Signed
Transaction ID:CBJCHBCAABAAHARKn-Qz0bdZx91uU6sYsSaDcwD3tYLI
"TheatreZone Inc TDT Grant Agreement FY 25-26" History
Document created by John Melleky (john.melleky@colliercountyfl.gov)
2025-08-25 - 8:07:05 PM GMT
Document emailed to Mark Danni (markdanni@theatre.zone) for signature
2025-08-25 - 8:07:10 PM GMT
Email viewed by Mark Danni (markdanni@theatre.zone)
2025-08-25 - 9:10:27 PM GMT
Document e-signed by Mark Danni (markdanni@theatre.zone)
Signature Date: 2025-08-25 - 9:11:43 PM GMT - Time Source: server
Agreement completed.
2025-08-25 - 9:11:43 PM GMT
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1
Business Case
Tourist Development Tax Grants
Tourist Development Taxes
Visitors to Collier County who stay in hotels or short-term rentals pay a 5% tax. This “bed tax” is the
Tourist Development Tax (TDT). As the money is collected, Collier County divides the proceeds into
various buckets that is used to fund programs each year. Reserves are accumulated with the remaining
proceeds moved to the reserve at the end of the fiscal year or used for expenses with money transferred as
needed. The use of funds is based on Florida Statute 125.0104 and the County Ordinance for the Tourist
Development Tax, and based on the collection and breakout of the first three pennies, and updated for the
addition of the fourth and fifth pennies.
The funds for the Tourist Development Tax are below.
Fund
Number
Name Use
1100 TDC Beach Park
Facilities
Funds Beach Park Projects - Category A Grants
1101 TDC Tourism Promo Funds administration of the Tourism Department, Promotions
and advertising efforts to fulfill the mission of the department to
bring visitors to the areas – leisure, business, sports
Includes Sports Marketing Grants and Category B – Marketing
Grants
1102 Engineering No longer used
1103 TDC Museum Non-
County
Funds the Category C-2 Grants for Non-County Museums
1104 TDC Admin/Ops Used in the budget – money is transferred from Fund 1101 for
Tourism Administration costs
1105 TDC Beach
Renourishment
Funds Beach Renourishment Projects
1106 TDC Prom Res/Dis Rec Funds Disaster Recovery and Emergency Situations
1107 Museum Funds the 5 County Museums
1108 TDC Capital Projects Funds Capital Projects
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Use of Taxes in the Budget
As the budget is devised, the income of the TDT funds is budgeted conservatively. As collections occur
each month, the budget forecast is revised monthly to determine the probable collection for each fund.
Below is a chart showing the TDT fund along with the % breakout of the tax collection (from the TDT Tax
County Ordinance), a four-year history of the tax collections for each fund based on the reports from the
Office of Management and Budget (OMB) presented to the TDC each month, and the 2025 Reserves
Forecasted as a Carryover, as listed in the FY 026 budget. The TDC approved the budget on July 15, 2025.
Notes: FY 2022 is only through September as there was no report for October due to Hurricane Ian.
The reserves column is obtained from the FY2026 budget approved by the TDC in July 2025.
Ordinance
Percentage
2022
Actual
(Through
Sept)
2023
Actual
2024
Actual
2025
Actual
Through May
2025
Reserves
Forecasted
Carryover
2026
Bu dget
TDT Collections 5%
Income Collected 100% $45,611,147 $44,107,593 $48,636,665 $36,841,958
1105 Beach Renourishment 38.98%$17,777,743 $17,191,852 $18,956,986 $14,359,901 $93,259,500
1102 Engineering $286,600
1100 Beach Parks 3.58%$1,633,228 $1,579,401 $1,741,566 $1,319,199 $8,622,800
1103 Non-County Museums 1.91%$869,254 $840,614 $926,907 $702,266 $2,042,300
County Museums 7.68%$2,000,000 $2,000,000 $2,000,000 $2,000,000 $386,900
1101 Marketing/Promotions 33.57%$16,815,122 $16,195,035 $18,063,184 $13,197,694
1108 Capital/Sports 14.28%$6,515,801 $6,031,052 $6,948,022 $5,262,897 $3,855,400
1106 Disaster $2,654,700
1104 TDC Administration $749,300
Promotion Reserve in Expense Budget $26,451,400
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Grant Programs
To help increase the number of visitors, and to improve the quality of life for our citizens, grants have been
provided for various projects throughout the years. Since 2018, these programs have included the
following:
Category A – two grants
Beach Renourishment – Fund 1105
Beach Park Facilities – Fund 1101
These projects are for the creation and maintenance of the 30 miles of beach coastline in Collier County
and the associated beach parks.
Category B – Marketing Fund – TDC Promotion Fund 1101
This category is for arts and cultural organizations that do not fit into the Non-County Museum description.
Organizations can be for-profit or nonprofit and this category includes events, festivals, or marketing
campaigns.
Category C-2 Non-County Museums – TDC Museum Non-County Fund 1103
This category is for nonprofit organizations that fits into one of the two descriptions:
• “A museum is a building or institution that cares for and displays a collection of artifacts and other
objects of artistic, cultural, historical, or scientific importance. Many public museums make these
items available for public viewing through exhibits that may be permanent or temporary.
• A museum is a non-profit, permanent institution in the service of society and its development, open
to the public, which acquires, conserves, researches, communicates, and exhibits the tangible and
intangible heritage of humanity and its environment for the purposes of education, study and
enjoyment.”
Sports Marketing Grants – TDC Promotion Fund 1101
This category is for organizations that are bringing an amateur sports event or tournament to Collier County.
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Arts and Culture Tourist Development Tax Grants
Background Information
Grant Types
The Tourism Development Tax Grant program provides opportunities in two program areas for arts and
culture organizations to complete applications for grants. The grant categories follow Florida Statute
125.0104 (5)(a) 1.c and include these two types: “C-2” Non-County Owned and Operated Museums and
"B" Marketing Grants. All grant awards are for reimbursed expenses that meet the reimbursement request
guidelines and a financial review process.
An organization falls into one of the two categories. Category “C-2” Non-County Museum Grants are open
to nonprofit arts and cultural organizations that fit the definition of museum in the Grant Guidelines and
not owned by Collier County. The grant provides funding to these organizations for marketing activities,
and exhibition/production expenses. Category “B” Marketing Grants are provided to any organization
that is producing an event, festival, or activity that is cultural in nature. A full explanation of the grant
categories and financial guidelines are found in the document Grant Guidelines 2025-2026 and found
online as part of the grant portal for all organizations to reference.
Marketing Activities
The grant funds are used to help attract tourists to our destination and to provide opportunities for visitors
and residents to enjoy unique arts and cultural experiences in our county. Reimbursable marketing
activities for both grant categories include local campaigns that target tourists (such as a magazine
produced by a hotel that is only available in the rooms) and out-of-region marketing. The region is defined
as a 50-mile radius from the event site. Per the grant contract, media that includes Collier County as part
of a regional package can be included. Reimbursement of any campaigns will be reimbursed up to the
percentage distribution outside and based on documentation provided by the grantee organization.
Funding is contingent on budget availability and subject to appropriation by the Board.
Grant Application Process
Tourism Grant Applications were made
available on the County Tourism website in an
online system on April 22, 2025 and were due
on June 2, 2025.
Organizations were solicited through weekly
emails to the arts and culture organization list
developed in the Tourism Department (300
individuals), a press release, and in two of our
monthly Tourism partner newsletter (to 900
individuals). To help obtain more
applications, an invitational email was sent to
18 organizations that Tourism had in its
database that qualified as a Non-County
Museum to apply in that category.
5
7
14 13
17 18
0
5
10
15
20
Arts and Culture TDT Grant
Applications
FY2020-2021 FY2021-2022 FY2022-2023
FY2023-2024 FY 2024-2025 FY 2025-2026
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Eighteen (18) applications were received- twelve (12) in the Non-County Museum and six (6) in the
Marketing Grant Categories. This includes one new Non-County Museum organization and two new
organizations in the Marketing Category. Under the Grant Guidelines, the applications were reviewed by
Tourism Division staff and verified that all applications met the Grant Guidelines.
Grant Application Review
The applications include data tables where data such as the anticipated attendance figures are requested to
be provided. These figures are listed below and were obtained directly from the applications. These data
tables allow comparisons on estimates and the final results can be reviewed and analyzed by the Tourism
Division. Attendance figure estimates now include a breakout of Collier residents to determine the impact
of the projects on our residents.
Staff analyzed the grant applications in the Oxford Economics Event Impact Calculator for Festival and
Cultural Events to determine economic indicators. This industry-standard calculator is utilized by over 300
destination organizations worldwide and is the global standard for measuring net new money coming to a
community because of meetings and events. It is updated annually, the calculator draws on ten different
data sources, including Oxford Economics’ survey data, Longwood International’s ongoing survey of U.S.
travel behavior, Convention Industry Council’s study on Economic Significance, and primary studies on
events and SMG Convention Center activities to provide an industry-wide standard.
The Tourism Division analyzed the application for economic indicators with the Oxford Economics Event
Impact Calculator for Festival and Cultural Events, including but not limited to: for arts and cultural activity
economic indicators, inputs include the dates of the event, the event type (Festival and Cultural Events),
detailed event information that includes performing arts (concerts, theater, and dance); visual arts (crafts,
sculptures, painting), film and award ceremonies, food and drink, or other cultural (commemorations,
religious, special interests, parades). The number of adult attendees is entered along with a geographic reach
that is primarily local attendees, balanced attendees, and primarily out-of-town visitors. The percentage of
out-of-town visitors is also entered. A room rate is researched from the formerly known Smith Travel
Report (now the company is named STR) for the event date chosen. The model then determines the
overnight share of out-of-town visitors as it varies depending on the percent of out-of-town share and the
detailed event type. It also determines the overnight visitors and the Tourism Tax Revenue (Bed Tax) from
our tax rate table in the model. These two figures are in the grant descriptions.
A panel of five (5) County employees reviewed the grant applications. These individuals are involved in
marketing, arts and culture, and tourism. They scored the applications based on artistic value/cultural
impact, tourism impact, marketing plan, economic impact, and other general impacts. Scores and award
recommendations were averaged, and a meeting was held to determine final recommendations. The County
Attorney's Office reviewed the applications for legal sufficiency.
Tourism staff assist the organizations during the grant term. This assistance includes additional workshops,
discussions of best practices, and assistance with preparing financial reports and final reports. Staff is
available to review marketing campaigns and answer questions as to the validity of marketing campaigns
meeting grant requirements before a financial submission by the organization. Financial submissions are
reviewed by tourism staff before it is sent to the clerk’s office for reimbursement. This will ensure the grant
is being utilized to its best ability.
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2025-2026 Grant Application Details
Below is a summary of each organization requesting support, the grants received from the past two years,
and the application estimates of total attendance of adults, attendance of Collier County residents, overnight
visitors, and Tourist Tax Revenue. Additional information collected this year includes total hotel rooms
booked by the organization and any tax payments made by the organization. Some events are part of
¡ARTE VIVA!, a Celebration of Hispanic Arts and Culture. This festival was started by the Tourism
Department for FY 2022-2023 to promote thematic programming by the arts organizations and is now
entering its third season of promotional activities.
Historical grant awards can be found for the past five years in the TDT Grant Amount Awarded History
document.
Recommended grant awards and requested amounts over the past 6 years are shown in the graph above and
are detailed below in the grant recommendation summaries.
Marketing Grants (Category B)
Fifth Avenue South Business Improvement District
This first-time application funding request is for $25,000 to promote their various events and activities
for the 2025-2026 season, including Christmas, Spring, and Summer events. Funding has been requested
for promotion, social media, and digital marketing. The organization projects a total adult attendance of
62,000, of which 23,000 are from Collier County. Estimated economic indicators include 9,370
overnight visitors and Tourism Tax Revenue of $98,604. Staff recommends funding for FY 2026 up to
$20,000 for reimbursable marketing activities for Fifth Avenue South.
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Florida Stone Crabbers Association, Inc.
This application funding request is for $36,700 to promote the 2026 Everglades Seafood Festival (56th
Annual Festival) in February 2026. The organization received grants in FY 2025 for $24,500 and in FY
2024 for $41,335. Funding has been requested for promotion of the festival through social media and
digital marketing, out-of-home marketing, print and radio campaigns, and website updates. The
organization projects a total adult attendance of 55,000, of which 30,000 are from Collier County.
Estimated economic indicators include 825 overnight visitors and Tourism Tax Revenue of $16,550. Staff
recommends funding for FY 2026 up to $20,000 for reimbursable marketing activities for the Everglades
Seafood Festival.
Gulf Coast Orchid Alliance
This first-time application funding request is for $5,000 to promote their 2026 Orchid Sale. Funding
has been requested for out-of-region advertising. The organization projects a total adult attendance of
1,935, of which 1,450 are from Collier County. Estimated economic indicators include 46 overnight
visitors and Tourism Tax Revenue of $1,798. Staff recommends funding for FY 2026 up to $3,500 for
reimbursable marketing activities for the 2026 event.
Gulfshore Opera
This application funding request is for $40,800 to promote their 2025-2026 Collier County season. The
organization received grants in FY 2025 for $22,500 and in FY 2024 for $20,000. Funding has been
requested for promotion of their Collier County events through digital marketing, print and radio
campaigns, and website updates. The organization projects a total adult attendance of 3,725, of which
1,035 are from Collier County. Estimated economic indicators include 1,565 overnight visitors and
Tourism Tax Revenue of $15,122. Staff recommends funding for FY 2026 up to $22,500 for reimbursable
marketing activities for the 2025-2026 season.
Seraphic Fire
This application funding request is for $10,250 to promote their 2025-2026 Season of six concerts in
Collier County. Seraphic Fire is the twice Grammy-nominated professional choral ensemble. The
organization received grant funding in FY 2025 for $7,000. Funding has been requested for promotion
of email, print, radio, and digital campaigns. The organization projects a total adult attendance of 873, of
which 560 are from Collier County. Estimated economic indicators include 31 overnight visitors and
Tourism Ta x Revenue of $524. An additional room block of 14 rooms occurs throughout the year. Staff
recommends funding for FY 2026 up to $5,000 for reimbursable marketing activities for the 2025-2026
season.
United Arts Council of Collier County (now United Arts Collier)
This application funding request is for $14,000 to promote the arts throughout Collier County. The
organization received grants in FY 2025 for $13,000 and in FY 2024 for $13,313. Funding has been
requested for promotion of arts and culture through social media, digital marketing, email campaigns,
and website updates. The organization projects a total adult attendance at their exhibition events of 1,250,
of which 865 are from Collier County. Estimated economic indicators include 39 overnight visitors and
Tourism Tax Revenue of $720. Staff recommends funding for FY 2025 up to $14,000 for reimbursable
marketing activities for the 2025-2026 cultural season.
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Non-County Owned/Operated Museums (Category C-2)
Artis--Naples
This application funding request is for $75,000 for seasonal programming that includes the Naples
International Film Festival and the exhibition Tamara de Lempicka scheduled for October 2025 –
February 2026. The organization received grants in FY 2025 for $75,000 and in FY 2024 for $120,000.
Funding has been requested for promotion of the season through social media and digital marketing, out-
of-home marketing, print and radio campaigns, and website updates. The organization projects a total
adult attendance of 24,991, of which 9,997 are from Collier County. Estimated economic indicators
include 3,749 overnight visitors and Tourism Tax Revenue of $57,027. Other program room blocks
include 2,093 room nights. Projected yearly sales taxes collected are $42,315. Staff recommends
funding for FY 2026 up to $75,000 for their reimbursable marketing activities and exhibits for the 2025-
2026 season.
The Golisano Children's Museum of Naples (C’mon)
This application funding request is for $40,000 for 2025-2026 summer travelling exhibition: The
Amazing Castle from May – September 2026. The organization received grants in FY 2025 for $75,000
and in FY 2024 for $90,000. Funding has been requested for promotion of the season through social
media and digital marketing, out-of-home marketing, print and radio campaigns, and website updates.
The organization projects a total adult attendance of 30,100, of which 15,000 are from Collier County.
Estimated economic indicators include 4,515 overnight visitors and Tourism Tax Revenue of $35,218.
Staff recommends funding for FY 2026 up to $40,000 for their reimbursable marketing activities and
exhibits for the 2025-2026 season.
Gulfshore Playhouse
This application funding request is for $150,000 for 2025-2026 seasonal support for theatre productions.
The organization received grants in FY 2025 for $75,000 and in FY 2024 for $85,000. Funding has been
requested for promotion of the season through social media and digital marketing, print, radio and
broadcast campaigns, and website updates. The organization projects a total adult attendance of 65,757,
of which 27,405 are from Collier County. Estimated economic indicators include 9,864 overnight visitors
and Tourism Tax Revenue of $203,559. Sales tax estimates are $15,000. Staff recommends funding for
FY 2026 up to $75,000 for their reimbursable marketing activities and production expenses for the 2025-
2026 season.
Art League of Marco Island (now Marco Island Center for the Arts)
This application funding request is for $49,690 for 2025-2026 seasonal support for their exhibitions,
music events, and theatre productions. A portion of the season events are a part of ¡ARTE VIVA!. The
organization received grants in FY 2025 for $35,000 and in FY 2024 for $40,000. Funding has been
requested for promotion of their season through email, print campaigns, social media and digital
marketing, and website updates. The organization projects a total adult attendance of 17,005, of which
10,550 are from Collier County. Estimated economic indicators include 2,551 overnight visitors and
Tourism Tax Revenue of $52,644. Staff recommends funding for FY 2026 up to $45,000 for their
reimbursable marketing activities, exhibits, and production expenses for the 2025-2026 season.
Naples Art Association (now Naples Art Institute)
This application funding request is for $150,000 for seasonal support of the 2025-2026 season of
exhibitions and art festivals. The organization received grants in FY 2025 for $70,000 and in FY 2024
for $100,000. Funding has been requested for promotion of the season activities through email, print
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campaigns, social media and digital marketing, and website updates. The organization projects a total
adult attendance of 67,000, of which 30,000 are from Collier County. Estimated economic indicators
include 10,275 overnight visitors and Tourism Tax Revenue of $205,170. Yearly sales taxes generated is
estimated at $365,000. Staff recommends funding for FY 2026 up to $70,000 for reimbursable marketing
activities and production expenses for the season.
Naples Art District
This application funding request is for $71,200 for seasonal support of the 2025-2026 season of weekly
Open Art Studio Tours events, some of which are a part of ¡ARTE VIVA! The organization received
grants in FY 2025 for $50,000 and in FY 2024 for $55,000. Funding has been requested for promotion
of the season through social media and digital marketing, print and radio campaigns, and website updates.
The organization projects a total adult attendance of 36,055, of which 12,650 are from Collier County.
Estimated economic indicators include 1,082 overnight visitors and Tourism Tax Revenue of $21,605.
Staff recommends funding for FY 2026 up to $45,000 for reimbursable marketing activities for the 2025-
2026 season.
Naples Botanical Garden
This application funding request is for $100,000 for seasonal support of the 2025-2026 season that
includes Johnsonville Night Lights and Dia de los Muertos, the latter which is a part of ¡ARTE VIVA!
The organization received grants in FY 2025 for $75,000 and in FY 2024 for $100,000. Funding has
been requested for promotion of the season through social media, digital marketing, and website updates.
The organization projects a total adult attendance of 43,647, of which 20,607 are from Collier County.
Estimated economic indicators include 6,142 overnight visitors and Tourism Tax Revenue of $74,105.
Sales tax estimates are $120,000. Staff recommends funding for FY 2025 up to $75,000 for their
reimbursable marketing activities and production expenses for the 2025-2026 season.
Naples Zoo
This application funding request is for $124,676 for seasonal support of the 2025-2026 season that
includes the new South American exhibition, which is a part of ¡ARTE VIVA! The organization received
a grant in FY 2025 for $75,000. Funding has been requested for promotion of the season through print
and outdoor campaigns, social media and digital marketing, and website updates. The organization
projects a total adult attendance of 281,918, of which 107,599 are from Collier County. Estimated
economic indicators include 46,516 overnight visitors and Tourism Tax Revenue of $858,608. Staff
recommends funding for FY 2026 up to $75,000 for reimbursable marketing activities for the 2025-2026
season.
Opera Naples
This application funding request is for $105,000 for seasonal support including production costs and
marketing of their 2026 Festival Under the Stars (6th annual) at Cambier Park in February and March
2026. The festival is part of ¡ARTE VIVA! The organization received grants in FY 2025 for $55,000
and in FY 2024 for $100,000. Funding has been requested for promotion of the season through email,
print, and radio campaigns, social media and digital marketing, and website updates. The organization
projects a total adult attendance of 4,596, of which 2,473 are from Collier County. Estimated economic
indicators include 689 overnight visitors and Tourism Tax Revenue of $14,219. Staff recommends
funding for FY 2026 up to $60,000 for their reimbursable marketing activities and productions for the
2025-2026 season.
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The Holocaust Museum and Education Center of SWFL, Inc.
This application funding request is for $9,000 for seasonal support including marketing costs. The
organization received grants in FY 2025 for $12,000 and in FY 2024 for $15,000. Funding has been
requested for promotion of the season through email, print and radio campaigns, social media and digital
marketing, and website updates. The organization projects a total adult attendance of 3,267, of which 588
are from Collier County. Estimated economic indicators include 706 overnight visitors and Tourism Tax
Revenue of $13,302. Staff recommends funding for FY 2026 up to $9,000 for reimbursable marketing
activities for the 2025-2026 season.
The Naples Players
This application funding request is for $112,252 for 2025-2026 seasonal support for their theatrical
productions. The organization received grants in FY 2025 of $75,000 and in FY 2024 for $45,000.
Funding has been requested for promotion of the season through email, print campaigns, social media
and digital marketing, and website updates. The organization projects a total adult attendance of 36,500,
of which 17,000 are from Collier County. Estimated economic indicators include 5,475 overnight visitors
and Tourism Tax Revenue of $112,985. Estimated sales tax collections are $7,000. Staff recommends
funding for FY 2026 up to $75,000 for their reimbursable marketing activities and productions for the
2025-2026 season.
TheatreZone
This first-time application funding request is for $54,000 for 2025-2026 seasonal support for their
theatrical productions. Funding has been requested for promotion of the season through email, print
campaigns, social media and digital marketing, and website updates. The organization projects a total
adult attendance of 15,790, of which 9,985 are from Collier County. Estimated economic indicators
include 2,368 overnight visitors and Tourism Tax Revenue of $48,867. Staff recommends funding for FY
2026 up to $45,000 for their reimbursable marketing activities and productions for the 2025-2026 season.
Page 2971 of 3896
TDT Grants Arts and Culture
FY 2025-2026
Master Grant Listing Recommendations
Applicant Type Legal Name of Organization Total Requested Total Eligible
FY 2025-2026
Recommendation
FY 2024-2025
Actual
C-2 Non County
Museum Artis—Naples, Inc.$75,000 $75,000 $75,000 $75,000
C-2 Non County
Museum Golisano Children's Museum of Naples $40,000 $40,000 $40,000 $75,000
C-2 Non County
Museum Gulfshore Playhouse $150,000 $150,000 $75,000 $75,000
C-2 Non County
Museum Marco Island Center for the Arts $49,690 $49,690 $45,000 $35,000
C-2 Non County
Museum Naples Art Association, Inc./Naples Art Institute $150,000 $150,000 $70,000 $70,000
C-2 Non County
Museum Naples Art District, Inc $71,200 $71,200 $45,000 $50,000
C-2 Non County
Museum Naples Botanical Garden, Inc.$100,000 $100,000 $75,000 $75,000
C-2 Non County
Museum Naples Zoo, Inc.$124,676 $62,338 $60,000 $75,000
C-2 Non County
Museum Opera Naples, Inc.$100,000 $100,000 $60,000 $55,000
C-2 Non County
Museum
The Holocaust Museum & Education Center of SWFL, Inc.; dba
Holocaust Museum & Cohen Education Center $9,000 $9,000 $9,000 $12,000
C-2 Non County
Museum The Naples Players, INC $112,252 $112,252 $75,000 $75,000
C-2 Non County
Museum TheatreZone $54,000 $54,000 $45,000 $0
C-2 Non County
Museum Total Not to Exceed $750,000 $1,035,818 $973,480 $674,000 $672,000
B-2 Marketing Fifth Avenue South Business Improvement District, Inc.$25,000 $25,000 $20,000 $0
B-2 Marketing Florida Stone Crabbers Association, Inc.$36,700 $21,100 $20,000 $24,500
B-2 Marketing Gulf Coast Orchid Alliance $5,000 $5,000 $2,500 $0
B-2 Marketing Gulfshore Opera $40,800 $40,800 $22,500 $22,500
B-2 Marketing Seraphic Fire, Inc.$10,250 $10,250 $5,000 $7,000
B-2 Marketing United Arts Council of Collier County $14,000 $14,000 $14,000 $13,000
B-2 Marketing Total Not to Exceed $100,000 $131,750 $116,150 $84,000 $67,000
TOTAL BOTH GRANTS $1,167,568 $1,089,630 $758,000 $739,000
Note: Marketing grants in FY 2024-2025 totaled $78,000. Two organizations did not apply in 2025-2026.
Page 2972 of 3896
TOURISM DEVELOPMENT TAX GRANTS AWARDED
Past Five Years
As of 6/13/2025
GRANT TYPE APPLICANT
FY
2024-2025
FY
2023-2024
FY
2022-2023
FY
2021-2022
FY
2020-2021
MUSEUM GRANTS
Artis--Naples- including former
name Naples Museum of Art $75,000 $120,000 $100,000 $100,000 $50,000
Artis--Naples NIFF (other years in
marketing grant) $50,000
City of Naples - Naples Preserve
Hedges Visitor Center
Conservancy of Southwest Florida
Freedom Memorial Task Force
Golisano Children's Museum of
Naples $75,000 $90,000 $78,500 $100,000 $50,000
Gulfshore Playhouse $75,000 $85,000 $100,000
Holocaust Museum $12,000 $15,000 $30,000 $30,000
Marco Island Center for the Arts $35,000 $40,000 $28,500
Marco Island Historical Society
also in marketing
Naples Art Institute/
Naples Art Association/
Von Leibig Art Center $70,000 $100,000 $114,500
Naples Art District $50,000 $55,000 $48,500
Naples Botanical Garden $75,000 $100,000 $100,000 $100,000 $50,000
Page 1 of 4
Page 2973 of 3896
TOURISM DEVELOPMENT TAX GRANTS AWARDED
Past Five Years
As of 6/13/2025
GRANT TYPE APPLICANT
FY
2024-2025
FY
2023-2024
FY
2022-2023
FY
2021-2022
FY
2020-2021
Naples Botanical Garden -
Johnsonville Night Lights
Nightlights incl in FY 2019 and
2020 $100,000 $100,000 $50,000
Naples Historical Society/
Former Palm Cottage/Collier
Historical
Naples Zoo $75,000 $100,000 $50,000
Opera Naples $55,000 $100,000 $100,000
South Florida National Parks Trust
The Naples Players
(moved to this category in FY
2023-2024) $75,000 $45,000
Museum Grants Total $672,000 $750,000 $850,000 $530,000 $250,000
Count Museum 11 10 11 6 5
Page 2 of 4
Page 2974 of 3896
TOURISM DEVELOPMENT TAX GRANTS AWARDED
Past Five Years
As of 6/13/2025
GRANT TYPE APPLICANT
FY
2024-2025
FY
2023-2024
FY
2022-2023
FY
2021-2022
FY
2020-2021
MARKETING GRANTS
NIFF -
part of Artis--Naples 2018 + $50,000 $50,000
Arts Naples World Festival
Antique Automobile Club of
America
Betterment Assoc. of the
Everglades - Everglades Seafood
Festival
Collier County Fair - Bluegrass
Festival
Corrigan Sports
Florida Stone Crabbers Assoc. -
Everglades Seafood Festival $24,500 $41,335 $25,000
Friends of Rookery Bay, Inc.$8,500
Food Idea Group Restaurant
Week
Friends of Rookery Bay
Friends of the Thackahatchee
Gulfshore Opera $22,500 $20,000 $10,000 $15,000 $15,000
Hodges University
Kiwanis Club Pelican Bay Bacon
Fest
Marco Island Historical Society $45,000 $75,000
MauRich Productions and Events,
Inc. $2,500
Naples Historical Society
The Naples Players $20,000
Naples St. Patrick Day Parade
Page 3 of 4
Page 2975 of 3896
TOURISM DEVELOPMENT TAX GRANTS AWARDED
Past Five Years
As of 6/13/2025
GRANT TYPE APPLICANT
FY
2024-2025
FY
2023-2024
FY
2022-2023
FY
2021-2022
FY
2020-2021
Old Naples Waterfront Assoc. -
Stone Crab Festival Tin City
Seraphic Fire, Inc.$7,000
Spirit Promotions
United Arts Council of
Collier/United Arts Collier $13,000 $13,313
Marketing Grant Totals $78,000 $74,648 $100,000 $140,000 $65,000
TOTAL GRANTS $750,000 $824,648 $950,000 $670,000 $315,000
Count Marketing 6 3 4 3 2
Count Total Grants 17 13 15 9 7
Page 4 of 4
Page 2976 of 3896
1
TOURIST DEVELOPMENT TAX GRANTS
FY2025-2026 Dates
Application Open: Tuesday, April 22, 2025 9:00 AM
Application Draft Review Deadline: May 16, 2025 5:00 PM (organization can have the
application reviewed prior to final submission)
Application Closes: Monday, June 2, 2025 9:00 AM
GRANT INFORMATION
Category “C-2” Non-County Owned and Operated Museum Grants
Per Florida Statute 125.0104 section 5.a.1.c, Tourist Tax revenues can be used to
promote “aquariums or museums that are publicly owned and operated or owned and operated
by not-for-profit organizations and open to the public, within the boundaries of the county.”
Collier County defines a museum as one of the following:
(1) A museum is a building or institution that cares for and displays a collection of artifacts
and other objects of artistic, cultural, historical, or scientific importance. Many public
museums make these items available for public viewing through exhibits that may be
permanent or temporary.
(2) A museum is a non-profit, permanent institution in the service of society and its
development, open to the public, which acquires, conserves, researches, communicates and
exhibits the tangible and intangible heritage of humanity and its environment for the purposes
of education, study and enjoyment.
This grant category is only for a nonprofit organization that fits into the above definition. For
more clarification, email us.
The organization must have one year of demonstrated cultural programming.
An application is submitted by an organization, therefore a new user to the system must
register as an organization and not an individual.
Category “B” Marketing and Non-Sports Grants
Per Florida Statute 125.0104 section 5.a.3, Tourist Tax revenues can be used to “promote and
advertise tourism in this state and nationally and internationally; however, if tax revenues are
expended for an activity, service, venue, or event, the activity, service, venue, or event must
Page 2977 of 3896
2
have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
Category "B" Marketing and Non-Sports Grants are for any organization, nonprofit or for-profit,
that does not fit into Grant Category C-2 and has an activity, service, venue, or event takes place
in Collier County. The organization must have completed one year of this cultural programming.
This grant allows for funding for reimbursable expenses to promote the activity, service, venue,
or event.
The event is not sports related, such as a run, walk, triathlon, etc . Sports-related events can
apply through the Sports Tourism Event Funding Application.
An application is submitted by an organization, therefore a new user to the system must
register as an organization and not an individual.
PROJECT GUIDELINES AND TIME FRAME
Projects must also promote tourism or be a draw for tourism due to the project
programming. Projects must run within the fiscal year of the grant - anywhere from Oct. 1 -
Sep. 30 of the fiscal year listed in the grant name.
See the Financial Guidelines section for details on what can be funded and what is not allowed
for each grant type.
Guidelines updated January 2023, dates revised April 2025
ALLOWABLE USES OF FUNDING
Applicants must provide support for the project listed in this grant to show organizational
commitment toward the project. This support must be in cash match(es) from the organization
(i.e. budgetary support from the organization, donations, ticket sales, etc.) The organization
should be supporting the project at a level equal to or exceeding the amount requested in the
grant. In-kind services are not allowed for these matching purposes.
Funding will be dependent upon the amount of dollars available in the grant pool each year,
which varies due to the taxes collected for this purpose. Funding is also dependent upon the
number of requests and project impacts on tourism.
Page 2978 of 3896
3
Funding will be provided for projects as follows for each grant type.
"C-2" Non-County Owned and Operated Museum Grants
Exhibitions
Up to 50% of exhibition costs during time frame of grant
• Costs include exhibition fees, transportation, installation, de-installation, and storage
• Full-time or part-time staff working on an exhibition are not eligible.
Performances
• Up to 50% of most production costs during the time frame of grant
• Costs may include performance or music rights, lighting, audiovisual, sets, and
independent contractors that are performing or working for that production.
• Full-time or part-time staff working on the production are not included (i.e. front of
house staff that is full or part-time are not included).
Marketing
• Marketing expenses for the season or project for advertising to out-of-market
audiences.
• Marketing includes such examples as: updates of website, design work for promotional
materials, email programs that include outside visitors, social media posts and ads, print
ads, rack cards, billboards, commercials, and digital campaigns targeted to potential
visitors
• In region marketing that is targeted to tourists or has a distribution to tourists can
include programs, airport advertising, and ads in magazines that are placed at the
airport or in hotels /hotel rooms since their readership is visitors.
• Rack cards can be reimbursed, but the marketing effort should showcase results of
performance of this type of marketing. This could include the tracking of the card via a
code on the card for a ticket discount, discount for merchandise, etc.
"B" Marketing and Non Sports Grants
Marketing
• Marketing expenses for the season or project for advertising to out-of-market
audiences.
• Marketing includes such examples as: updates of the website, design work for
promotional materials, email programs that include outside visitors, social media posts
Page 2979 of 3896
4
and ads, print ads, rack cards, billboards, commercials, and digital campaigns targeted to
potential visitors
• In-region marketing that is targeted to tourists or has a distribution to tourists can
include programs, airport advertising, and ads in magazines that are placed at the
airport or in hotels /hotel rooms since their readership is visitors.
• Rack cards can be reimbursed, but the marketing effort should showcase results of the
performance of this type of marketing. This could include the tracking of the card via a
code on the card for a ticket discount, discount for merchandise, etc.
NON-ALLOWABLE USES OF FUNDING - Both Grant Types
Non-allowable uses of Tourist Tax Grant Funds include the following:
1. Prize money, scholarships, awards, plaques, or certificates.
2. Endowment funds.
3. Projects restricted to private or exclusive participation.
4. Educational or tradeshow offerings, such as conference expenses lectures, workshops,
registration fees, and speakers fees.
5. Entertainment expenses including receptions, private entertainment, food, beverages,
florals, decorations, and lodging.
6. Advertising and promotional materials or giveaways at the project.
7. Signage, banners, or materials at the project.
8. Travel.
9. Admissions to cultural programs, exhibits, or performances.
10. Benefits and projects planned primarily for fundraising purposes.
11. Legal, medical, engineering, accounting, auditing, or feasibility study fees.
12. Salaries or supplements to salaries for existing or future staff, related to the project or
event.
13. Tangible personal property including but not limited to office furnishings or equipment,
permanent collections, or individual pieces of art. This includes costumes, wigs, and tangible
personal items in a production.
14. Interest or reduction of deficits and loans.
15. Payments for services or goods purchased for previous /other events.
16. Payment for expenses that occur or are delivered prior to the effective date of the
agreement with the grantee (agreement starts on Oct. 1 of the funding year).
Guidelines updated January 2023; reviewed April 2025
Page 2980 of 3896
5
APPLICATION SCORING
Applications will be scored in the following areas.
Artistic Value (10 out of 100)
• The artistic value and cultural impact of the project. This can include scoring of a project
that is unique to Collier County.
Tourism Impact (30 out of 100)
• The impact on tourism of the project. This includes the description in the application of
the tourism impact. It also includes the attendance estimates of individuals from
outside of the County that is attending the project and how those estimates were
calculated. This also includes a project where Collier will be one of a few places for the
project, such as a traveling exhibition or a premiere of a production.
Marketing Plan (40 out of 100)
• The detail and depth of the marketing and recognition plans and its use to promote
tourism. This includes various initiatives in the marketing plan and the goals and
objectives of the plan. Also taken into consideration is the growth of the marketing plan
or initiative from the previous year.
Economic Impact (10 out of 100)
• A score of the economic impact generated from the Event Impact Module from
Destinations International. This figure is calculated by staff utilizing the entry of figures
in the application. This score also evaluates current hotel rooms, hotel room blocks, or
rental home blocks that all contribute to the Tourist Tax base.
General Impact of Project (10 out of 100)
• A score used to identify the general impact of the project and its benefit to arts and
culture and tourism of Collier County and the recognition plan for the project.
Guidelines updated April 2025
Page 2981 of 3896
FY 2025-2026 TDT ARTS AND CULTURE GRANTS
Page 2982 of 3896
TOURIST DEVELOPMENT TAX | FUNDING AREAS
PARADISECOAST.COM2
14.28%
PAYING DEBT SERVICE ON
AND OPERATING CERTAIN
FACILITIES, (CONVENTION
CENTERS, SPORTS
STADIUMS/ARENAS,
COLISEUMS, OR
AUDITORIUMS,
AQUARIUMS/MUSEUMS)
9.59%
PROMOTE ZOOLOGICAL
PARKS, MUSEUMS
7.68% COUNTY MUSEUMS
1.91% NON-COUNTY
MUSEUMS
33.57%
PROMOTE AND
ADVERTISE TOURISM,
CONVENTION BUREAUS
3.58%
FINANCE BEACH PARK
FACILITIES
38.98%
BEACH MAINTENANCE,
RENOURISHMENT,
RESTORATION, AND
EROSION CONTROL
INCLUDING SHORELINE
PROTECTION
Descriptions from Fl. Statute Section 125.0104, Tourist Development Tax
Percents from Collier County Ordinance No. 2017-35 Page 2983 of 3896
TOURIST DEVELOPMENT TAX |MARKETING/PROMOTION PROGRAMS
PARADISECOAST.COM3Page 2984 of 3896
ARTS AND CULTURE SECTOR |OVERVIEW
PARADISECOAST.COM4
•$147,121,291 million in economic impact (AEP6 Study, completed
2023)
•38% increase from the last study in 2017
•20 organizations contributed to the 2023 AEP 6 study
•30% of this study’s audiences were non-local, 70% were local
•84.1% responded yes to “This venue or facility is an important
pillar for me within my community”
•86.7% responded yes to “I would feel a great sense of loss if this
activity or venue were no longer available”
Page 2985 of 3896
ARTS AND CULTURE GRANTS |IMPROVEMENTS FY 2025-2026
PARADISECOAST.COM5
•More detail on hotel and short-term rental room blocks for projects
and throughout the year
•New question on tax collections by the organization
•Non-County Museums tested the final report that is now available
to the organizations to complete the FY 2024-2025 grant year
•Measures on marketing plans
•Comparison of estimates of attendance and actual
attendance
•Geographic representation of email campaigns
Page 2986 of 3896
ARTS AND CULTURE GRANTS |FY 2025-2026
PARADISECOAST.COM6
$1,157,516
$400,000
$997,000
$670,000
$1,240,035
$950,000
$1,440,744
$824,648
$1,575,958
$739,000
$1,167,568
$758,000
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
Amount Requested Amount Awarded
Arts and Culture TDT Grant Dollars
FY2020-2021 FY2021-2022 FY2022-2023 FY2023-2024 FY 2024-2025 FY 2025-2026
Page 2987 of 3896
FY 2025 -2026 GRANTS |CATEGORY “B” MARKETING
PARADISECOAST.COM7
* First Time Grant Request FY 2025-2026
+ Total in FY 2024-2025 was $78,000. Two organizations did not apply this year.
Legal Name of
Organization
Project Total
Requested
FY 2025-2026
Recommendation
FY 2024-2025
Grant
Fifth Avenue South Business
Improvement District*
2025 -2026 Season of Events $25,000 $20,000
Florida Stone Crabbers
Association, Inc.
2026 Everglades Seafood
Festival
$36,700 $20,000 $24,500
Gulf Coast Orchid Alliance*2026 Orchid Sale $5,000 $2,500
Gulfshore Opera, Inc.2025-2026 Collier Performance
Season
$40,800 $22,500 $22,500
Seraphic Fire, Inc.2025-2026 Collier Performance
Season
$10,250 $5,000 $7,000
United Arts Council of
Collier County, Inc.
2025-2026 Marketing Support $14,000 $14,000 $13,000
TOTALS $131,750 $84,000 $65,000+
Page 2988 of 3896
FY 2025-2026 GRANTS |CATEGORY “C-2” NON-COUNTY MUSEUM
PARADISECOAST.COM
* First Time Grant Request FY 2025-2026
8
Legal Name of
Organization
Project Total
Requested
FY 2025-2026
Recommendation
FY 2024-2025
Grant
Artis—Naples, Inc.2025-2026 Season Projects:
Naples International Film
Festival and Tamara de
Lempicka exhibition
$75,000 $75,000 $75,000
The Golisano Children's
Museum of Naples, Inc.
2026 Summer Traveling
Exhibition
$40,000 $40,000 $75,000
Gulfshore Playhouse 2025-2026 Performance Season $150,000 $75,000 $75,000
Art League of Marco
Island Inc.
dba Marco Island Center
for the Arts
2025-2026 Season -
Exhibitions, Music Series,
Theatre productions
$49,690 $45,000 $35,000
Naples Art Association,
Inc.
dba Naples Art Institute
2025-2026 Season Exhibitions $150,000 $70,000 $70,000
Naples Art District, Inc.2025-2026 Marketing Support $71,200 $45,000 $50,000
Page 2989 of 3896
FY 2025-2026 GRANTS |CATEGORY “C-2” NON-COUNTY MUSEUM
PARADISECOAST.COM
* First Time Grant Request FY 2025-2026
9
Legal Name of
Organization
Project Total
Requested
FY 2025-2026
Recommendation
FY 2024-2025
Grant
Naples Botanical
Garden, Inc.
2025-2026
Exhibition/Events: Día de
los Muertos and
Johnsonville Night Lights
$100,000 $75,000 $75,000
Naples Zoo, Inc.2025-2026 Marketing
Support
$124,676 $60,000 $75,000
Opera Naples, Inc.2026 Festival Under the
Stars and 2025-2026
Seasonal Support
$100,000 $60,000 $55,000
The Holocaust
Museum & Education
Center of SWFL, Inc.
2025-2026 Marketing
Support
$9,000 $9,000 $12,000
The Naples Players
Inc.
2025-2026 Performance
Season
$112,252 $75,000 $75,000
TheatreZone*2025-2026 Performance
Season
$54,000 $45,000
TOTAL $1,035,818 $674,000 $672,000
Page 2990 of 3896
THANK YOU
10 Page 2991 of 3896