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TDC Agenda 09/16/2025COLLIER COUNTY Tourist Development Council AGENDA Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 September 16, 2025 9:00 AM Commissioner Chris Hall, Chair Clark Hill, Vice-Chair Susan Becker Laura Radler Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Bill Kramer Councilor Darrin Palumbo All interested parties are invited to attend and to register to speak and to submit their objections, if any, in writing to the Council prior to the meeting if applicable. For more information, please contact Jay Tusa at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. Page 1 of 440 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes Approval of today's Regular, Consent, and Summary agenda as amended (ex-parte disclosure provided by Commission members for Consent agenda.) 4.A. August 19, 2025 Meeting Minutes (2025-2852) 5. Public Comments 6. Presentations 6.A. Paradise Coast Sports Complex Quarterly Report (2025-2814) 7. Tourism Director Report 7.A. Executive Director Updates & TDT Tax Report (2025-2815) 8. Consent Agenda All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. 8.A. Recommendation to award Request For Proposal (RFP) # 24-8318 for Tourism Public Relations Services to Lou Hammond Group Florida, Inc., and make a finding that this expenditure promotes tourism. (2025-2706) 9. New Business 9.A. Recommendation to approve a request for reimbursement from the City of Naples for FY 24/25 in the amount not to exceed $675,000 using Tourist Development Tax funds for beach maintenance and Lowdermilk Park parking lot maintenance, waive any irregularities in the process, authorize the necessary Budget Amendment, and make a finding that this expenditure promotes tourism. (2025-2816) 9.B. Recommendation to approve the FY 2025-2026, 10-Year Capital Planning document for Tourist Development Tax funds in TDC Beach Renourishment Fund (1105) and TDC Engineering Fund (1102) and make a finding that these expenditures promote tourism. (2025-2874) 9.C. Recommendation to approve the fall truck haul beach renourishment project and authorize Tourist Development Tax expenditures for the Vanderbilt Beach Page 2 of 440 Renourishment scheduled for November 2025, with an estimated project cost of $5,500,000; and make a finding that this item promotes tourism (Project 90066). (2025- 2877) 9.D. Recommendation to approve the Tourist Development Council Grant application requests from Collier County and the City of Naples for FY 2025-2026 in the amount of $18,569,300, budget these expenditures, and make a finding that these expenditures promote tourism. (2025-2930) 10. Old Business 11. Ten Minute Break 12. Agency Partner Reports 12.A. Agency Partner Reports (2025-2813) 13. Tourism Staff Reports 13.A. Tourism Staff Reports (2025-2920) 14. Council Member Discussion 15. Next Meeting Date 15.A. TDC Next Meeting Date - October 21, 2025 (2025-2795) 16. Adjourn Page 3 of 440 August 19, 2025 Page 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING August 19, 2025 – 9:00 a.m. LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date 9:00 a.m. in REGULAR SESSION at 33299 Tamiami Trail East, 3rd floor, Naples, FL 34112 with the following members present: Commissioner Chris Hall, Chair Clark Hill, Vice-Chair Susan Becker Laura Radler Nancy Kerns Michael McComas (via Zoom) Edward “Ski” Olesky (excused) Bill Kramer Councilor Darrin Palumbo ALSO PRESENT: Jay Tusa, CVB Tourism Director Sandra Rios, CVB Public Relations Manager Colleen Greene, County Attorney’s Office Buzzy Ford, Digital and Social Media Coordinator Page 4 of 440 August 19, 2025 Page 2 Any person who decides to appeal a decision of the Tourist Development Council will need a record of the proceedings pertaining thereto, and therefore may need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be based, Neither Collier County nor the Tourist Development Council shall be responsible for providing this record. 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL A. Roll was taken by staff. A quorum was present with 7 in person, 1 via Zoom. Chairman Hall moved to approve Michael McComas to participate via Zoom. Seconded by Laura Radler. Motion approved 7-0. The quorum was set at 8. 4. AGENDA and MINUTES A. Clark Hill requested approval of the meeting agenda. Seconded by Nancy Kerns. Motion to approve the agenda and the minutes of the June 17, 2025, meeting Moved by Chairman Hall; Seconded by Clark Hill Motion passed 8-0 5. PUBLIC COMMENTS – 1) Mr. Scott Carr – (no agenda item) Tourism Website & Advertising 2) Ms. Elysia Dawn – 9.D-Grant Applications 3) Ms. Muffy Clark Gill – 9.D-Grant Applications 4) Elane Gates – 9.D-Grant Applications 5) Ms. Meg Stephanian – 9.D-Grant Applications & 9.F-Supplemental Marketing 6. PRESENTATIONS A. There were no presentations on the agenda 7. TOURISM DIRECTOR REPORT A. Tourism Director Jay Tusa presented the TDT Tax Report, noting: 1) Occupancy increased 3.5% year-over-year 2) ¡ARTE VIVA! campaign won awards at FFEA for print advertising and the website. 3) Secured 13 earned media placements -nearly $200M in media value 4) Welcome new staff Tom Albrecht -Tourism Sales Manager Page 5 of 440 August 19, 2025 Page 3 8. CONSENT AGENDA A. Recommendation to approve the use of Tourism Development Tax (TDT) Promotion funds to support the upcoming 2025 Legends Southeast Invitational Lacrosse tournament up to $3000 and make a finding that these expenditures promote tourism. (2025-2564) Item approved as part of the agenda approval. 9. NEW BUSINESS A. Recommendation to approve a Category A Grant Application for the City of Naples Stormwater Outfall Pipe Removal and Water Quality Project as a reimbursable grant not to exceed $10,000,000 and make a finding that this project promotes tourism. (2025-2568) Presented in-person by: Bob Middleton, City of Naples Motion by Commissioner Hall, seconded by Nancy Kerns. Motion carried unanimously (8-0). B. Recommendation to the Board of County Commissioners to approve an Ordinance for the purpose of levying and imposing the 6th percent Tourist Development Tax, subject to approval by the voters of Collier County at the general election on November 3, 2026. (2025-2643) Motion by Susan Becker, seconded by Nancy Kerns. Motion passed unanimously (8-0). C. Recommendation to approve a Sponsorship Agreement with 3 STEP SPORTS LLC (“3 STEP SPORTS”) for $2,325,000 to host and promote youth and amateur sporting events, including Football University National Championships and Top Gun Showcase, from 2025 through 2030, and make a finding that this action promotes tourism. (2025-2694). Presented in-person by: Steve Quinn Motion by Bill Kramer, seconded by Darrin Palumbo. Motion passed unanimously (8-0). D. Recommendation to approve Tourist Development Tax Grant Applications for FY 2025-2026 (FY25-26) Marketing Grants (Category B) ($84,000) and Non- County Owned/Operated Museums (Category C-2) ($674,000), for a total of $758,000, and make a finding that these expenditures promote Tourism. (2025- 2541) Public Speaker: Hyla Crane Page 6 of 440 August 19, 2025 Page 4 Motion by Darrin Palumbo, seconded by Susan Becker. Motion passed (7-1) (Michael McComas dissenting vote.) E. Recommendation to approve the FY 2025-2026 Destination Marketing Plan and make a finding that this action promotes tourism. (2025-2667) Presented in-person by: Kristen Murphy, Paradise Advertising Motion by Commissioner Hall, seconded by Darrin Palumbo. Motion carried (8- 0) F. Recommendation to review proposals up to $5,000,000 for FY 2025-2026 Supplemental Tourism Marketing efforts, determine a final recommendation send to the Board of County Commissioners, and make a finding that this action promotes tourism. (2025-2668) Presented in-person by: Barbara Karasek, Paradise Advertising The Council approved the $5 million proposal for expanded marketing initiatives. Several members stressed the need for flexibility and rapid-response capability. Laura Radler, Darrin Palumbo & Clark Hill recommended that the Marketing budget should be a baseline of $11,000,000 for next budget year. Barbara Karasek – marketing gets paused in Sept & Oct because we have to end FY and wait for a new FY PO. This may reduce visitor demand in Oct & Nov. We cannot contractually commit until we get a new FY PO. FY26 focus will be on occupancy and revenue. Clark Hill -we cannot be the lowest comp-set and keep our luxury market. We should increase baseline to $11,000,000. Bill Kramer – we should not have 2 separate budget requests for advertising. Also need to work on the PO procedure issue. Laura Radler – maybe TDC should bring the PO issue to the BCC. Darrin Palumbo – worried that Naples restaurants are closing, which is a leading indicator of a slowdown. We should use the reserve funds & increase our FY baseline budget. Motion by Bill Kramer to make a final recommendation of an additional $5 million in supplemental tourism marketing efforts and to develop a process to create a budget baseline of $11 million for advertising in future fiscal years. Motion seconded by Darrin Palumbo. Motion carried unanimously (7-0). (Commissioner Hall left chambers and was not present for this item and the remainder of the meeting.) Page 7 of 440 August 19, 2025 Page 5 10. OLD BUSINESS A. None 11. TEN MINUTE BREAK – None 12. AGENCY PARTNER REPORTS (2025-2538) A. Downs & St. Germain Research (Joseph St. Germain, in-person). Noted restaurants & shopping are down. Midwest visitation increased. Shorter planning cycle. 13. TOURISM STAFF REPORTS (2025-2555) 14. COUNCIL MEMBER DISCUSSION • Susan Becker – today’s information was well prepared, and I thank staff for their hard work. Seconded by Darrin Palumbo. • Clark Hill -we need to stay visible in Europe. Flat occupancy and spending off shows fewer people are spending money and dining out. • Bill Kramer – concerned restaurants are not getting enough traffic. • Michael McComas -encountering some restaurants are only open 3-5 days a week because of staffing issues. 15. NEXT MEETING A. The next meeting will be held on September 16, 2025. (2025-2521) 16. ADJOURNED There being no further business, the meeting was adjourned at 11:28 am Page 8 of 440 August 19, 2025 Page 6 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL ____________________________________ Chairman Chris Hall The Minutes were approved on ___________________________, (date of approval) as presented _____________ or as amended ________________. Page 9 of 440 PARADISE COAST SPORTS COMPLEX Paradise Coast Sports Complex (PCSC) TDC Report Q3 Report FY 24-25 Page 10 of 440 Q3 RECAP SPORTS EVENTS April May June South Florida Cup (TSG)FHSAA Lacrosse Championships Top Gun (FBU) Kick Off Soccer Dreams Cup (TSG)FC Naples x 1 Pop Warner Football K2 - Great Inflatable 5K NFL Flag Football SNIP 5K FC Naples x 5 NFL Flag Football FC Naples x 1 Page 11 of 440 Q3 RECAP OTHER EVENTS April May June Easter Eggstravaganza Rockin’ Pirate Palooza CC Leadership Pipeline Program/Mentoring Graduation Wags to Riches Puppy Prom School of Rock Legends Concert Hospitality Industry Tourism Wk Celebration Movies in Paradise Movies in Paradise Page 12 of 440 Q3 2024-2025 FINANCIALS Q3 Headlines •Nearly $850,000 in revenue •April third-best revenue month YTD •COGS and Expenses managed •Notable gains year over year •Attrition expected in summer months (May – Aug) •Nine more FCN home games in Q4 to provide a boost Page 13 of 440 EVENTS IN Q4 July August September FC Naples x 2 FC Naples x 3 FC Naples x 2 FCA Football Camp Copa Naples (TSG)Kick Off Soccer 5v5 Soccer Tournament AAU Girls Flag Football FYSA Soccer Inter Miami Soccer Camp Univ. of Quebec -Montreal Soccer Hero Challenge (Factory)Pop Warner Football Page 14 of 440 Q3 ONSITE FOOT TRAFFIC October decrease from 2022 was the DSNAP event Added Pinnacle Lax, Field Hockey and return of Doral Cup, cancelled in 2022 AYFNC and large holiday party events October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event 2024 Apr.Total Foot Traffic: 58,793 2025 Apr.Total Foot Traffic: 80,472 2024 May. Total Foot Traffic: 15,871 2025 May. Total Foot Traffic: 39,945 2024 Jun. Total Foot Traffic: 37,654 2025 Jun. Total Foot Traffic: 33,492 Increase in FHSSA Attendance Significant Increase in Nightly Programming 2024 Quarterly Total Foot Traffic: 112,318 2025 Quarterly Total Foot Traffic: 153,909 FBU Spectators Down Soccer Camps Replaced Tourneys Five FC Naples Games in 2025 Slight Increase in South Florida Cup Teams Page 15 of 440 Q3 (JUN) 2025 ONLINE & SOCIAL TRAFFIC SNAPSHOT Total Viewed Web Pages: June. 2025 Sessions: 8,387 VS. June. 2024 Sessions:11,383 June. 2025 Pageviews : 5,075 VS.June. 2024 Pageviews :6,180 New Site Visitors: June. 2025 Search: 5,941 VS.June. 2024 Search:7,907 Google My Business PCSC Profile Interactions:20,304 PCSC Profile Views:44,778 PCSC Profile Searches:26,308 Cove Profile Interactions:3,065 Views:45,710 Searches:24,942 Factory Profile Interactions:802 Views:3,812 Searches:1,215 Facebook Monthly Posts:17 Facebook Engagement:65,090 Facebook Views:172,984 Page Likes:9,667 Total Followers: 11,966 (UP +115) Linked In Followers:683 (UP +34) E-Newsletter Two June. Newsletters sent to total of 6,794 Subscribers 51%Avg. Open Rate 2.34%Avg. Click Rate Instagram Posts This Month:41 Total Posts: 1,603 Reach (June) : 38,146 ( +82.1%) Page Views (June) : 64,923 Total Followers: 6,839 (UP +208) X (Twitter) Tweets This Month:8 Total Posts:2,605 Tweet Impressions:5,750 Total Followers:1,333 (UP +3) Page 16 of 440 APR.-JUN. 2025 MAIN MEDIA PROMOTIONS May 2025 Sports Events Media Group Magazine Soccer & Lacrosse Sourcebook “Voted #1 Soccer & Lacrosse Facility” Page 17 of 440 THANK YOU! Page 18 of 440 1 Tourism Director Report TDC, September 16, 2025 Page 19 of 440 Tourism Director Report TDT Collection Report Tourist Development Tax Revenue for July 2025 was $2,729,036, resulting in a year-to-date total of $42,856,479. Tourism Highlights Lodging Performance – Occupancy increased 2.0% YOY to 51.9%; despite a 1.9% decline in ADR to $267.08, RevPAR held steady, up 0.1% to $138.61. Henry Award Recognition – The “Only Paradise Will Do” print campaign earned the 2025 Visit Florida Flagler Henry Award, underscoring statewide recognition of CVB marketing excellence Partner Engagement – Hosted the August 21 Partner Breakfast at Great Wolf Lodge with 100+ partners in attendance, highlighting FY26 priorities, content series rollouts, and upcoming sales activations. Meetings & Group Sales – Distributed 31 RFPs and secured 11 definite bookings totaling 17,034 room nights; engaged with 114 clients and 18 partners. Media Coverage Value – Lou Hammond Group secured 10 earned placements in Condé Nast Traveler, CNBC Make It, and Vero Beach Magazine, delivering $150M+ in media value. Page 20 of 440 Tourism Director Report Tourism Highlights International PR Activation – Hosted three German journalists from major publishing houses and digital platforms, along with a UK journalist from The Daily Telegraph, advancing European market visibility. Event Presence – Presented as Silver Speaker Sponsor at the Florida Society of Association Executives Annual Conference (500 attendees); attended Northstar’s Luxury & Wellness Appointment Show (49 client meetings), the Destination Reps Client Event in Chicago (40 clients), and the SITE Membership Networking Event (40 buyers). Global Sales Collaboration – Engaged with Florida DMOs on joint initiatives for AAA and American Society of Travel Advisors tradeshows, reinforcing statewide marketing efforts. German Market Campaigns – Launched family travel blog with Little Travel Society (4 hotel partners) and completed America Unlimited campaign (300 room nights booked, 3.1M impressions, 4K+ clicks). New UK Co-op Partner – Secured JTA Travel UK to drive tactical offers and bookings for low season 2025 and into 2026. Content Series Expansion – Five of eight branded content series launched (beaches, luxury, family, athleisure, dark skies), with dining, cars, and stone crab to debut in FY26, supported by paid media. Page 21 of 440 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS AUGUST 2025 FOR THE MONTH OF JULY 2025 VENDOR TAX COLLECTIONS BREAKDOWN FISCAL 2023-2024 FISCAL 2024-2025 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $2,558,589 $2,729,036 $170,447 6.66 % Year to Date $43,871,366 $44,837,079 $965,713 2.20 % HOTEL / MOTEL Current Month $1,618,412 $1,855,624 $237,212 14.66 % Year to Date $25,805,003 $27,248,105 $1,443,102 5.59 % REALTORS Current Month $94,792 $78,979 - $15,813 - 16.68 % Year to Date $4,087,429 $3,487,414 - $600,015 - 14.68 % INDIVIDUALS (APTS/CONDOS S F HOMES) Current Month $815,027 $765,037 - $49,990 - 6.13 % Year to Date $13,480,079 $13,647,975 $167,896 1.25 % Page 22 of 440 Collier County Tourist Development Tax Revenue Fund Reporting Fund Adopted Budget Updated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities 1100 1,357,700 1,741,630 1,150,356 1,534,583 384,227 TDC Promotion 1101 13,643,700 18,067,418 11,560,070 15,678,779 4,118,709 Non-County Museums 1103 724,300 929,117 613,687 816,793 203,106 TDC Admin 1104 - - 0 - - Beach Renourishment 1105 14,782,800 18,963,074 12,525,210 16,704,092 4,178,881 Disaster Recovery 1106 - - 0 - - County Museums 1107 2,000,000 2,000,000 1,694,565 2,000,000 305,435 TDC Capital 1108 5,415,500 6,946,893 4,588,459 6,122,233 1,533,773 Gross Budget 37,924,000 48,648,132 32,132,348 42,856,480 10,724,132 Less 5% Rev Res (1,896,200)28.28% % Over/(Under) Bud 33.4% Net Budget 36,027,800 Collections Month Reported Actual Cum YTD % Budget Collected to Date % Variance FY24 Collections % Variance FY23 Collections % Variance FY22 Collections Nov 2,137,562 2,137,562 5.64% -16.72% -9.20% -5.03% Dec 3,465,253 5,602,815 14.77% 5.83% 30.93% 19.12% Jan 4,632,754 10,235,570 26.99% 5.02% 24.82% 3.04% Feb 6,466,174 16,701,744 44.04% -1.10% 19.50% 8.28% Mar 7,042,625 23,744,369 62.61% 2.54% 10.66% 8.83% Apr 8,422,508 32,166,877 84.82% 3.48% 15.42% 0.80% May 4,675,081 36,841,958 97.15% 9.54% 15.55% -3.29% June 3,285,486 40,127,443 105.81% 4.51% 20.07% 6.22% July 2,729,036 42,856,479 113.01% 6.66% 11.97% 3.12% Aug - 42,856,479 113.01% n/a n/a n/a Sept - 42,856,479 113.01% n/a n/a n/a Oct - 42,856,479 113.01% n/a n/a n/a Total 42,856,479 42,856,479 YTD 2.61% 15.81% 4.46% 97.0% 97.0% 97.0%48,648,132 Forecast Budget Comparison 5 Yr History-Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov 4.8% 4.8%1,827,211 2,137,562 310,352 2,137,562 Dec 11.0% 6.2%2,338,559 3,465,253 1,126,694 3,465,253 Jan 20.2% 9.2%3,502,227 4,632,754 1,130,527 4,632,754 Feb 33.1% 12.8%4,869,752 6,466,174 1,596,422 6,466,174 Mar 47.3% 14.2%5,397,019 7,042,625 1,645,606 7,042,625 Apr 64.3% 17.0%6,460,316 8,422,508 1,962,192 8,422,508 May 73.0% 8.7%3,303,306 4,675,081 1,371,774 4,675,081 June 79.1% 6.1%2,299,023 3,285,486 986,462 3,285,486 July 84.7% 5.6%2,134,934 2,729,036 594,102 2,729,036 Aug 90.7% 6.0%2,277,930 - - 2,277,930 Sept 95.5% 4.8%1,816,973 - - 1,816,973 Oct 100.0% 4.5%1,696,749 - - 1,696,749 Total 100.0% 100.0%37,924,000 42,856,479 10,724,132 48,648,131 % over/(under) budget 33.4%28.28% FY 25 TDT Collections Report 31-Jul-2025 $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported Tourist Development Tax Collection Curve Budgeted Collections Actual Collections M:\Revenue Report\TDC Revenue\TDC Update Report\2025\TDT Tax Collector Reports\09-TDC Updates July.xlsx Page 23 of 440 Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,357,700 1,741,630 1,150,356 1,534,583 384,227 TDC Promotion1101 13,643,700 18,067,418 11,560,070 15,678,779 4,118,709 Non-County Museums1103 724,300 929,117 613,687 816,793 203,106 TDC Admin 1104 - - 0 - - Beach Renourishment1105 14,782,800 18,963,074 12,525,210 16,704,092 4,178,881 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 1,694,565 2,000,000 305,435 TDC Capital1108 5,415,500 6,946,893 4,588,459 6,122,233 1,533,773 Gross Budget 37,924,000 48,648,132 32,132,348 42,856,480 10,724,132 Less 5% Rev Res(1,896,200)28.28% % Over/(Under) Bud 33.4%Net Budget 36,027,800CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY24 Collections% Variance FY23 Collections% Variance FY22 CollectionsNov 2,137,562 2,137,562 5.64% -16.72% -9.20% -5.03%Dec 3,465,253 5,602,815 14.77% 5.83% 30.93% 19.12%Jan 4,632,754 10,235,570 26.99% 5.02% 24.82% 3.04%Feb 6,466,174 16,701,744 44.04% -1.10% 19.50% 8.28%Mar 7,042,625 23,744,369 62.61% 2.54% 10.66% 8.83%Apr 8,422,508 32,166,877 84.82% 3.48% 15.42% 0.80%May 4,675,081 36,841,958 97.15% 9.54% 15.55% -3.29%June 3,285,486 40,127,443 105.81% 4.51% 20.07% 6.22%July 2,729,036 42,856,479 113.01% 6.66% 11.97% 3.12%Aug - 42,856,479 113.01% n/a n/a n/aSept - 42,856,479 113.01% n/a n/a n/aOct - 42,856,479 113.01% n/a n/a n/aTotal42,856,479 42,856,479 YTD 2.61% 15.81% 4.46%97.0% 97.0% 97.0%48,648,132ForecastFY 25 TDT Collections Report31-Jul-2025M:\Revenue Report\TDC Revenue\TDC Update Report\2025\TDT Tax Collector Reports\09-TDC Updates July.xlsxPage 24 of 440 Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.8% 4.8%1,827,211 2,137,562 310,352 2,137,562 Dec11.0% 6.2%2,338,559 3,465,253 1,126,694 3,465,253 Jan20.2% 9.2%3,502,227 4,632,754 1,130,527 4,632,754 Feb33.1% 12.8%4,869,752 6,466,174 1,596,422 6,466,174 Mar47.3% 14.2%5,397,019 7,042,625 1,645,606 7,042,625 Apr64.3% 17.0%6,460,316 8,422,508 1,962,192 8,422,508 May73.0% 8.7%3,303,306 4,675,081 1,371,774 4,675,081 June79.1% 6.1%2,299,023 3,285,486 986,462 3,285,486 July84.7% 5.6%2,134,934 2,729,036 594,102 2,729,036 Aug90.7% 6.0%2,277,930 - - 2,277,930 Sept95.5% 4.8%1,816,973 - - 1,816,973 Oct100.0% 4.5%1,696,749 - - 1,696,749 Total100.0% 100.0%37,924,000 42,856,479 10,724,132 48,648,131 % over/(under) budget 33.4%28.28% $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2025\TDT Tax Collector Reports\09-TDC Updates July.xlsxPage 25 of 440 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 08/05/2025 01:35PM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- 07/01/2025-07/31/202 5 -- CC - Collier County - Unincorporated 2025 July 1,622,696.13 1,622,696.13 Tourist Tax EC - Everglades City 2025 July 10,508.61 10,508.61 Tourist Tax IM - Immokalee 2025 July 5,457.91 5,457.91 Tourist Tax MI - Marco Island 2025 July 735,640.24 735,640.24 Tourist Tax NA - Naples 2025 July 354,733.47 354,733.47 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples 2025 July 2,729,036.36 2,729,036.36 Tourist Tax Grand Total Page 26 of 440 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 08/05/2025 01:44PM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- 10/01/2024-07/31/202 5 -- CC - Collier County - Unincorporated 2024 October 1,251,054.38 1,251,054.38 Tourist Tax CC - Collier County - Unincorporated 2024 November 1,329,812.49 1,329,812.49 Tourist Tax CC - Collier County - Unincorporated 2024 December 2,077,169.22 2,077,169.22 Tourist Tax CC - Collier County - Unincorporated 2024 December, November, October 4,658,036.09 4,658,036.09 Tourist Tax CC - Collier County - Unincorporated 2025 January 2,693,732.79 2,693,732.79 Tourist Tax CC - Collier County - Unincorporated 2025 February 3,954,600.47 3,954,600.47 Tourist Tax CC - Collier County - Unincorporated 2025 March 4,052,196.58 4,052,196.58 Tourist Tax CC - Collier County - Unincorporated 2025 April 4,808,304.74 4,808,304.74 Tourist Tax CC - Collier County - Unincorporated 2025 May 2,544,201.31 2,544,201.31 Tourist Tax CC - Collier County - Unincorporated 2025 June 1,936,967.03 1,936,967.03 Tourist Tax CC - Collier County - Unincorporated 2025 July 1,622,696.13 1,622,696.13 Tourist Tax CC - Collier County - Unincorporated 2025 April, February, January, July, June, March, May 21,612,699.05 21,612,699.05 Tourist Tax CC - Collier County - Unincorporated April, December, February, January, July, June, March, May, November, October 26,270,735.14 26,270,735.14 Tourist Tax EC - Everglades City 2024 October 4,757.68 4,757.68 Tourist Tax EC - Everglades City 2024 November 7,360.57 7,360.57 Tourist Tax EC - Everglades City 2024 December 11,077.57 11,077.57 Tourist Tax EC - Everglades City 2024 December, November, October 23,195.82 23,195.82 Tourist Tax EC - Everglades City 2025 January 16,457.44 16,457.44 Tourist Tax EC - Everglades City 2025 February 21,187.66 21,187.66 Tourist Tax EC - Everglades City 2025 March 27,301.01 27,301.01 Tourist Tax Page 27 of 440 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 08/05/2025 01:44PM 2 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date EC - Everglades City 2025 April 52,602.42 52,602.42 Tourist Tax EC - Everglades City 2025 May 20,186.41 20,186.41 Tourist Tax EC - Everglades City 2025 June 10,930.98 10,930.98 Tourist Tax EC - Everglades City 2025 July 10,508.61 10,508.61 Tourist Tax EC - Everglades City 2025 April, February, January, July, June, March, May 159,174.53 159,174.53 Tourist Tax EC - Everglades City April, December, February, January, July, June, March, May, November, October 182,370.35 182,370.35 Tourist Tax IM - Immokalee 2024 October 2,657.82 2,657.82 Tourist Tax IM - Immokalee 2024 November 2,938.49 2,938.49 Tourist Tax IM - Immokalee 2024 December 4,398.84 4,398.84 Tourist Tax IM - Immokalee 2024 December, November, October 9,995.15 9,995.15 Tourist Tax IM - Immokalee 2025 January 3,312.24 3,312.24 Tourist Tax IM - Immokalee 2025 February 3,884.47 3,884.47 Tourist Tax IM - Immokalee 2025 March 3,820.36 3,820.36 Tourist Tax IM - Immokalee 2025 April 5,177.34 5,177.34 Tourist Tax IM - Immokalee 2025 May 3,471.27 3,471.27 Tourist Tax IM - Immokalee 2025 June 3,178.09 3,178.09 Tourist Tax IM - Immokalee 2025 July 5,457.91 5,457.91 Tourist Tax IM - Immokalee 2025 April, February, January, July, June, March, May 28,301.68 28,301.68 Tourist Tax IM - Immokalee April, December, February, January, July, June, March, May, November, October 38,296.83 38,296.83 Tourist Tax MI - Marco Island 2024 October 495,411.75 495,411.75 Tourist Tax Page 28 of 440 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 08/05/2025 01:44PM 3 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date MI - Marco Island 2024 November 461,052.08 461,052.08 Tourist Tax MI - Marco Island 2024 December 819,306.83 819,306.83 Tourist Tax MI - Marco Island 2024 December, November, October 1,775,770.66 1,775,770.66 Tourist Tax MI - Marco Island 2025 January 1,073,819.81 1,073,819.81 Tourist Tax MI - Marco Island 2025 February 1,230,292.65 1,230,292.65 Tourist Tax MI - Marco Island 2025 March 1,626,233.15 1,626,233.15 Tourist Tax MI - Marco Island 2025 April 2,212,741.29 2,212,741.29 Tourist Tax MI - Marco Island 2025 May 1,301,480.94 1,301,480.94 Tourist Tax MI - Marco Island 2025 June 856,438.38 856,438.38 Tourist Tax MI - Marco Island 2025 July 735,640.24 735,640.24 Tourist Tax MI - Marco Island 2025 April, February, January, July, June, March, May 9,036,646.46 9,036,646.46 Tourist Tax MI - Marco Island April, December, February, January, July, June, March, May, November, October 10,812,417.12 10,812,417.12 Tourist Tax NA - Naples 2024 October 226,478.94 226,478.94 Tourist Tax NA - Naples 2024 November 336,398.69 336,398.69 Tourist Tax NA - Naples 2024 December 553,325.46 553,325.46 Tourist Tax NA - Naples 2024 December, November, October 1,116,203.09 1,116,203.09 Tourist Tax NA - Naples 2025 January 845,457.07 845,457.07 Tourist Tax NA - Naples 2025 February 1,256,209.16 1,256,209.16 Tourist Tax NA - Naples 2025 March 1,333,098.80 1,333,098.80 Tourist Tax NA - Naples 2025 April 1,343,782.26 1,343,782.26 Tourist Tax NA - Naples 2025 May 805,740.75 805,740.75 Tourist Tax Page 29 of 440 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 08/05/2025 01:44PM 4 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date NA - Naples 2025 June 477,971.38 477,971.38 Tourist Tax NA - Naples 2025 July 354,733.47 354,733.47 Tourist Tax NA - Naples 2025 April, February, January, July, June, March, May 6,416,992.89 6,416,992.89 Tourist Tax NA - Naples April, December, February, January, July, June, March, May, November, October 7,533,195.98 7,533,195.98 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples Grand Total April, December, February, January, July, June, March, May, November, October 44,837,015.42 44,837,015.42 Tourist Tax Page 30 of 440 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 08/05/2025 01:30PM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: July ---- Tourist Tax ---- 07/01/2025-07/31/202 5 -- 02 - CONDOMINIUM July 102,781.11 102,781.11 Tourist Tax 05 - HOTEL July 1,855,624.07 1,855,624.07 Tourist Tax 06 - INTERVAL OWNER July 20,086.82 20,086.82 Tourist Tax 07 - MOBILE HM PARK July 665.39 665.39 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY July 78,979.20 78,979.20 Tourist Tax 12 - RV PARK /CAMPGD July 8,643.89 8,643.89 Tourist Tax 13 - SINGLE FAMILY July 662,255.88 662,255.88 Tourist Tax 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY July 2,729,036.36 2,729,036.36 Tourist Tax Grand Total Page 31 of 440 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 08/05/2025 01:41PM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: ---- Tourist Tax ---- 10/01/2024-07/31/202 5 -- 01 - APARTMENTS October 113.17 113.17 Tourist Tax 10/11/2024 02 - CONDOMINIUM January 287,321.98 287,321.98 Tourist Tax 02 - CONDOMINIUM February 394,658.64 394,658.64 Tourist Tax 02 - CONDOMINIUM March 668,529.77 668,529.77 Tourist Tax 02 - CONDOMINIUM April 1,325,967.85 1,325,967.85 Tourist Tax 02 - CONDOMINIUM May 196,994.98 196,994.98 Tourist Tax 02 - CONDOMINIUM June 117,651.65 117,651.65 Tourist Tax 02 - CONDOMINIUM July 102,781.11 102,781.11 Tourist Tax 02 - CONDOMINIUM October 81,224.40 81,224.40 Tourist Tax 02 - CONDOMINIUM November 57,047.69 57,047.69 Tourist Tax 02 - CONDOMINIUM December 123,047.99 123,047.99 Tourist Tax 02 - CONDOMINIUM April, December, February, January, July, June, March, May, November, October 3,355,226.06 3,355,226.06 Tourist Tax 05 - HOTEL January 2,855,575.15 2,855,575.15 Tourist Tax 05 - HOTEL February 3,244,834.45 3,244,834.45 Tourist Tax 05 - HOTEL March 4,068,078.93 4,068,078.93 Tourist Tax 05 - HOTEL April 4,553,649.01 4,553,649.01 Tourist Tax 05 - HOTEL May 3,452,777.60 3,452,777.60 Tourist Tax 05 - HOTEL June 2,320,757.17 2,320,757.17 Tourist Tax 05 - HOTEL July 1,855,624.07 1,855,624.07 Tourist Tax 05 - HOTEL October 1,090,686.73 1,090,686.73 Tourist Tax 05 - HOTEL November 1,405,067.56 1,405,067.56 Tourist Tax Page 32 of 440 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 08/05/2025 01:41PM 2 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 05 - HOTEL December 2,401,054.30 2,401,054.30 Tourist Tax 05 - HOTEL April, December, February, January, July, June, March, May, November, October 27,248,104.97 27,248,104.97 Tourist Tax 06 - INTERVAL OWNER January 24,469.69 24,469.69 Tourist Tax 06 - INTERVAL OWNER February 23,485.94 23,485.94 Tourist Tax 06 - INTERVAL OWNER March 19,151.62 19,151.62 Tourist Tax 06 - INTERVAL OWNER April 21,634.77 21,634.77 Tourist Tax 06 - INTERVAL OWNER May 33,397.88 33,397.88 Tourist Tax 06 - INTERVAL OWNER June 20,081.68 20,081.68 Tourist Tax 06 - INTERVAL OWNER July 20,086.82 20,086.82 Tourist Tax 06 - INTERVAL OWNER October 16,647.27 16,647.27 Tourist Tax 06 - INTERVAL OWNER November 14,377.09 14,377.09 Tourist Tax 06 - INTERVAL OWNER December 25,418.42 25,418.42 Tourist Tax 06 - INTERVAL OWNER April, December, February, January, July, June, March, May, November, October 218,751.18 218,751.18 Tourist Tax 07 - MOBILE HM PARK January 2,821.70 2,821.70 Tourist Tax 07 - MOBILE HM PARK February 4,702.74 4,702.74 Tourist Tax 07 - MOBILE HM PARK March 5,396.38 5,396.38 Tourist Tax 07 - MOBILE HM PARK April 7,113.17 7,113.17 Tourist Tax 07 - MOBILE HM PARK May 3,546.00 3,546.00 Tourist Tax 07 - MOBILE HM PARK June 1,822.60 1,822.60 Tourist Tax 07 - MOBILE HM PARK July 665.39 665.39 Tourist Tax 07 - MOBILE HM PARK October 580.49 580.49 Tourist Tax 07 - MOBILE HM PARK November 1,087.15 1,087.15 Tourist Tax Page 33 of 440 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 08/05/2025 01:41PM 3 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 07 - MOBILE HM PARK December 1,636.88 1,636.88 Tourist Tax 07 - MOBILE HM PARK April, December, February, January, July, June, March, May, November, October 29,372.50 29,372.50 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY January 434,145.63 434,145.63 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY February 1,179,273.11 1,179,273.11 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY March 733,790.10 733,790.10 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April 616,757.63 616,757.63 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY May 162,642.04 162,642.04 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY June 85,891.62 85,891.62 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY July 78,979.20 78,979.20 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY October 35,604.14 35,604.14 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY November 57,918.16 57,918.16 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December 102,412.59 102,412.59 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April, December, February, January, July, June, March, May, November, October 3,487,414.22 3,487,414.22 Tourist Tax 12 - RV PARK /CAMPGD January 22,679.38 22,679.38 Tourist Tax 12 - RV PARK /CAMPGD February 36,345.98 36,345.98 Tourist Tax 12 - RV PARK /CAMPGD March 43,310.97 43,310.97 Tourist Tax 12 - RV PARK /CAMPGD April 59,616.64 59,616.64 Tourist Tax 12 - RV PARK /CAMPGD May 14,000.69 14,000.69 Tourist Tax 12 - RV PARK /CAMPGD June 7,995.83 7,995.83 Tourist Tax 12 - RV PARK /CAMPGD July 8,643.89 8,643.89 Tourist Tax 12 - RV PARK /CAMPGD October 3,739.68 3,739.68 Tourist Tax 12 - RV PARK /CAMPGD November 2,072.30 2,072.30 Tourist Tax Page 34 of 440 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 08/05/2025 01:41PM 4 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 12 - RV PARK /CAMPGD December 6,817.01 6,817.01 Tourist Tax 12 - RV PARK /CAMPGD April, December, February, January, July, June, March, May, November, October 205,222.37 205,222.37 Tourist Tax 13 - SINGLE FAMILY January 1,005,765.82 1,005,765.82 Tourist Tax 13 - SINGLE FAMILY February 1,582,873.55 1,582,873.55 Tourist Tax 13 - SINGLE FAMILY March 1,504,392.13 1,504,392.13 Tourist Tax 13 - SINGLE FAMILY April 1,837,868.98 1,837,868.98 Tourist Tax 13 - SINGLE FAMILY May 811,721.49 811,721.49 Tourist Tax 13 - SINGLE FAMILY June 731,285.31 731,285.31 Tourist Tax 13 - SINGLE FAMILY July 662,255.88 662,255.88 Tourist Tax 13 - SINGLE FAMILY October 751,764.69 751,764.69 Tourist Tax 13 - SINGLE FAMILY November 599,992.37 599,992.37 Tourist Tax 13 - SINGLE FAMILY December 804,890.73 804,890.73 Tourist Tax 13 - SINGLE FAMILY April, December, February, January, July, June, March, May, November, October 10,292,810.95 10,292,810.95 Tourist Tax 01 - APARTMENTS, 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY April, December, February, January, July, June, March, May, November, October 44,837,015.42 44,837,015.42 Tourist Tax Grand Total Page 35 of 440 9/16/2025 Item # 8.A ID# 2025-2706 Executive Summary Recommendation to award Request For Proposal (RFP) # 24-8318 for Tourism Public Relations Services to Lou Hammond Group Florida, Inc., and make a finding that this expenditure promotes tourism. OBJECTIVE: To award Tourism Public Relations Services Agreement for three years with the option to have two one- year renewals to the number one ranked firm, Lou Hammond Group Florida, Inc. CONSIDERATIONS: On March 7, 2025, the Procurement Services Division issued Request for Proposal #24-8318 Tourism Public Relations Services. 2,889 firms were notified, 833 firms viewed the solicitation information, and four (4) proposals were received by the April 8, 2025, deadline. A selection committee convened on June 4, 2025, and after review of the proposals and deliberation, the Committee scored the proposals and ranked the firms as noted below based on the criteria outlined in the solicitation. Lou Hammond Group Florida, Inc., Paradise Advertising & Marketing, Inc., and Dion Marketing Company, Inc. were deemed responsive and responsible. Blue Scorpion Reputation Management, LLC was found to be responsive and responsible, with minor irregularities. The RFP requested that the vendor create and implement for the County an effective media relations strategy that may include, but not be limited to, the following: • Provide a full range of media pitching and targeting; • Nurture personal media relationships on the County’s behalf; • Develop pitches specifically targeted to each individual outlet and journalist by niche; • Create pitches that reference the journalist's recent stories and specific section topics; • Utilize statistics wherever possible to support trends; • Employ unobtrusive follow-up with journalists; • Assist with Influencer and Social Media strategies; • Assist with trade shows and media events on behalf of the County; • Assist with CVB partner and crisis communications as needed. The balance of services the vendor will provide are outlined in the Scope of Services included in the attached bid document supplied by the vendor. Respondents: Company Name City County State Final Ranking Responsive/ Responsible Lou Hammond Group Florida, Inc. Charleston Charleston SC 1 Yes/Yes Paradise Advertising & Marketing Inc. St. Petersburg Pinellas FL 2 Yes/Yes Dion Marketing Company, Inc. Jacksonville Duval FL 3 Yes/Yes Blue Scorpion Reputation Management, LLC Atlanta Fulton GA 4 Yes/Yes Staff is recommending an award to the top-ranked firm, Lou Hammond Group Florida, Inc. for three years with the option to have two one-year renewals. FISCAL IMPACT: Funds in the annual amount of $157,200 ($132,000 annual service fee plus $25,200 in annual out- of-pocket expenses), are available in the proposed FY 2026 Tourism Division Fund (1101) budget and will be included in the budget request for each year of the Agreement. ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Page 36 of 440 9/16/2025 Item # 8.A ID# 2025-2706 Council on September 16, 2025. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To award Request For Proposal (RFP) # 24-8318 for Tourism Public Relations Services to Lou Hammond Group Florida, Inc., and make a finding that this expenditure promotes tourism. PREPARED BY: Sandra Rios, PR & Communications Manager ATTACHMENTS: 1. 24-8318 LouHammond ContractVS 2. 24-8318 NORA 3. 24-8318 Solicitation 4. 24-8318 Final Ranking 5. 24-8318 Lou Hammond Proposal 6. 24-8318 LouHammond COI exp.7.1.26 Page 37 of 440 Page 38 of 440 Page 39 of 440 Page 40 of 440 Page 41 of 440 Page 42 of 440 Page 43 of 440 Page 44 of 440 Page 45 of 440 Page 46 of 440 Page 47 of 440 Page 48 of 440 Page 49 of 440 Page 50 of 440 Page 51 of 440 Page 52 of 440 Page 53 of 440 Page 54 of 440 Page 55 of 440 Page 56 of 440 Page 57 of 440 Notice of Recommended Award Solicitation: 24-8318 Title: Tourism Public Relations Services Due Date and Time: April 8, 2025 @ 3:00 PM EST Respondents: Company Name City County State Final Ranking Responsive/ Responsible Lou Hammond Group Florida, Inc. Charleston Charleston SC 1 Y/Y Paradise Advertising & Marketing, Inc. St. Petersburg Pinellas FL 2 Y/Y Dion Marketing Company, Inc. Jacksonville Duval FL 3 Y/Y Blue Scorpion Reputation Management LLC Atlanta Fulton GA 4 Y/Y Utilized Local Vendor Preference: Yes No Recommended Vendors For Award: On March 7, 2025, the Procurement Services Division issued Request for Proposal (“RFP”) No. 24-8318, Tourism Public Relations Services, two thousand eight hundred eighty-nine (2,889) firms were notified. Eight hundred thirty-three (833) firms viewed the solicitation information, and four (4) proposals were received by the April 8, 2025, deadline. Lou Hammond Group Florida, Inc., Paradise Advertising & Marketing, Inc., and Dion Marketing Company, Inc. were deemed responsive and responsible. Blue Scorpion Reputation Management LLC was found to be responsive and responsible, with minor irregularities. The Selection Committee convened on June 4, 2025, and after review of the proposals and deliberation, the Committee scored the proposals and ranked the firms as shown above. Staff is recommending an award to the top-ranked firm, Lou Hammond Group Florida, Inc. Contract Driven Purchase Order Driven Required Signatures Project Manager: Procurement Strategist: Procurement Services Director: __________________________________ _________________ Sandra Srnka Date Docusign Envelope ID: 393C044B-44D6-4E74-A473-B9803D05B9D9 6/11/2025 6/11/2025 6/11/2025 Page 58 of 440 Procurement Services Division COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR TOURISM PUBLIC RELATIONS SERVICES SOLICITATION NO.: 24-8318 LISA OIEN, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8935 Lisa.Oien@colliercountyfl.gov This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. Page 59 of 440 2 SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) NUMBER: 24-8318 PROJECT TITLE: TOURISM PUBLIC RELATIONS SERVICES DUE DATE: April 8, 2025, at 3:00 PM EST PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://procurement.opengov.com/portal/collier-county-fl INTRODUCTION As requested by the Tourism Division (hereinafter, the “Division or Department”), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for Proposal (hereinafter, “RFP”) with the intent of obtaining proposals from interested and qualified Public Relations Agencies [also referred agency, firm(s), vendor(s), and proposer(s)] in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. The Collier County Tourism Division, operating as the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is soliciting proposals for a Public Relations agency of record as an integral part of their omnichannel marketing plan. The successful bidder will have national presence and a wide range of national and international media contacts, and the ability to support crisis communications efforts when needed. The CVB is seeking a public relations agency that specializes in Destination Marketing and Luxury Travel to manage national public relations activities as outlined within this RFP. The selected agency will supplement the efforts of an in-house public relations and communications team whose primary focus is overseeing local and regional media relations and managing crisis communications in tandem with the Collier County Public Information Office. Historically, the cost has been approximately $140,000 annually, with an additional budget for travel and out of pocket reimbursable expenses. BACKGROUND Public relations are an integral part of the annual marketing strategy employed by the CVB to market our community globally as a destination of choice for domestic and international visitors seeking distinctive vacations, corporate meeting sites, wedding and social event locale and sporting event venues. Tourism is a highly competitive and outward facing industry. The CVB relies on public relations and communications strategies to maintain and grow market share in a dynamic environment that is ever changing. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. Page 60 of 440 3 DETAILED SCOPE OF WORK The agency will create and implement an annual media relations plan for the CVB that will include the following: 1. Media pitching • Nurture personal media relationships on behalf of the CVB. • Develop pitches specifically targeted to individual outlets and journalist by niche. • Utilize statistics wherever possible to support trends. • Position CVB’s Managers and Directors as industry leaders for speaking engagements and editorial opportunities. • Coordinate deskside briefings with national travel and tourism publications and news outlets. • Develop high impact story ideas and articles. • Assist with the coordination of press conferences and events as needed. • Research editorial calendars for long-lead media placements and destination inclusion in key articles and industry roundups. 2. Proactive campaigns that research and review Public Relations (PR) opportunities on national network, streaming, cable TV and syndicated shows and podcasts to promote the diverse offerings of Florida’s Paradise Coast. • The agency will promote the destination’s offerings using the CVB’s event calendar with a focus on seasonality, holidays and arts & culture events. 3. The agency will assist the in-house CVB PR staff with local and regional media relations support and planning as needed and escorting media familiarization trip participants while in the destination and in situations where the in-house PR team needs additional help to respond to media inquiries. • Agency personnel will represent the CVB at select tradeshows and conferences as directed by the assigned Tourism Division staff. 4. Written Materials • The agency will craft press releases and media pitches, update and maintain the CVB’s Media Kit, Fact Sheet and assist with the management of photography and video assets. • No materials will be disseminated on behalf of the CVB without prior written consent from the assigned Tourism Division staff. • The agency will provide a 12-month timeline of activities in cooperation with the CVB’s in-house Public Relations team. • The agency will maintain a list of industry, travel and tourism awards and submit award applications to publications and industry organizations on behalf of the client. 5. Communications: • The agency will draft and distribute monthly communications on behalf of the CVB including the Coast Lines partner newsletter with the assistance of the in-house CVB PR staff. • The PR agency will respond within a reasonable time to inquiries, refer coverage opportunities to the CVB assigned Tourism Division staff, and give advice on industry trends and developments. • The agency will coordinate media visits and familiarization trips to the destination. • The agency will monitor media coverage generated by the agency and CVB staff and provide a weekly synopsis of media coverage to the CVB assigned Tourism Division staff. 6. Social Media, Partner Engagement, Reputation Management • The agency will assist with integrated social media campaigns that build brand equity and credibility, engage customers, drive visitation, track metrics and conversation trends. • The agency will monitor the CVB’s social media platforms, generate ideas for social media posts and share the CVB’s content on appropriate social media sites • The agency will assist with the solicitation and vetting of influencers and journalistic proposals and present a point of view recommendation to the CVB marketing team. • The agency will be an integral partner in the development of the CVB’s annual marketing plan and attend/participate in all relevant marketing events and initiatives. • The agency will coordinate seminars and webinars to benefit the County’s tourism partners. • The agency will monitor coverage and online reviews, develop appropriate messaging for the online community. • The agency will be proactive in the CVB’ reputation management and will work with the CVB to ensure that any information on public domain sites is correct, helping to implement any revisions if necessary. 7. Crisis Communications • The agency will be an active partner in all emergency situations requiring crisis communications including media monitoring, contacts with Collier tourism partners, and vet and/or contribute photos and videos from user generated content to support the crisis communications and recovery operations. Page 61 of 440 4 REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short-listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. 1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top-ranked firm, negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Certified Woman and/or Minority Business Enterprise 5 Points 3. Business Plan 20 Points 4. Cost of Services to the County 20 Points 5. Experience and Capacity of the Firm 20 Points 6. Specialized Expertise of Team Members 20 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. ---------------------------------------------------------------------------------------------------------------------------------------------------------- Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non-responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is the firm’s certification that the firm will accept any awards as a result of this RFP. Page 62 of 440 5 EVALUATION CRITERIA NO. 2: CERTIFIED WOMAN AND/OR MINORITY BUSINESS ENTERPRISE (5 Total Points Available) Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified Woman and/or Minority Business Enterprise. EVALUATION CRITERIA NO. 3: BUSINESS PLAN (20 Total Points Available) In this criteria, include but not limited to: • Detailed plan of approach (including major tasks and sub-tasks). • Detailed timeline for completion of the project. • Include with the Business Plan or as an attachment, a copy of a PR campaign an example of work product. This should be for one of the projects listed as a reference. EVALUATION CRITERIA NO. 4: COST OF SERVICES TO THE COUNTY (20 Total Points Available) In this criteria, include but not limited to: • Provide a monthly service fee that will cover all the staff work described in your proposal and extend that cost to the annual total. • Provide the projected monthly out-of-pocket expenses and projected annual total of cost for out-of-pocket expenses to be reimbursed to the firm. These costs should include copying, shipping, postage, and pre-approved travel expenses on County tourism business for which your firm will provide the work as described in the RFP. • Provide Combined Annual Total = Annual Total Monthly Service Fees plus Annual Total Monthly Out-of- Pocket Expenses. Fee Description Monthly Cost Annual Total Monthly Service Fee $ $ Monthly Out-of-Pocket Expenses $ $ Combined Annual Total = Annual Total Monthly Service Fees plus Annual Total Monthly Out-of- Pocket Expenses The Combined Annual Total Cost to the County will be scored using the following methodology: 1. The greatest number of points allowed in this criterion will be awarded to the firm who has the lowest Combined Annual Total. 2. The next lowest Combined Annual Total will be divided by the lowest Combined Annual Total which will then be multiplied by the maximum criteria points to determine the vendor’s points awarded. The points awarded will be rounded to the nearest whole amount. 3. Each subsequent firm’s point score will be calculated in the same manner. For illustrative purposes only: Vendor Name Annual Revenue Points Awarded Vendor ABC $100,000 20 Vendor DEF $110,000.00 16 Vendor GHI $135,000 15 • Initial pricing is for evaluation purposes and is subject to change during negotiations with the selected firm. EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM (20 Total Points Available) In this criteria, include but not limited to: • Provide information that documents your firm’s and subcontractors’ qualifications to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services. • Describe the various team members’ successful experience in working with one another on previous projects. Page 63 of 440 6 The County requests that the vendor submits no fewer than three (3) and no more than ten (10) completed reference forms from clients during a period of the last 5 years whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the Proposer that best represent projects of similar size, scope and complexity of this project using form provided in Form 5. Proposers may include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of the Proposer on relevant project work. EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS (20 Total Points Available) In this criteria, include but not limited to: • Description of the proposed contract team and the role to be played by each member of the team. • Attach brief resumes of all proposed project team members who will be involved in the management of the total package of services, as well as the delivery of specific services. • Attach resumes of any sub-vendors and attach letters of intent from stated sub-vendors must be included with proposal submission. • Provide examples of the work done by the team members for other Destination Marketing Organizations. EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)*** Page 64 of 440 Selection Committee Scoring Sheet ( and Final Ranking Procurement Services Division RPS #:24-8318 Title: Tourism Public Relations Services Name of Firm Charles Kammerer Sandra Rios John Melleky Deborah Curry Elena Ortiz Total Scores Final Ranking Lou Hammond Group Florida, Inc.76 82 80 81 82 401.00 1 Paradise Advertising & Marketing, Inc.73 65 70 75 77 360.00 2 Dion Marketing Company, Inc.71 41 46 68 73 299.00 3 Blue Scorpion Reputation Mangement LLC 65 38 37 64 64 268.00 4 Procurement Professional Date:6/4/2025Lisa Oien Page 65 of 440 County of Collier, FL Procurement -, - 3299 Tamiami Trail, East Naples, FL 34112 [LOU HAMMOND GROUP FLORIDA, INC.] RESPONSE DOCUMENT REPORT GEN No. 24-8318 Tourism Public Relations Services RESPONSE DEADLINE: April 8, 2025 at 3:00 pm Report Generated: Tuesday, April 8, 2025 Lou Hammond Group Florida, Inc. Response CONTACT INFORMATION Company: Lou Hammond Group Florida, Inc. Email: brittanyc@louhammond.com Contact: Brittany Chapman Address: 145 King Street Suite 411 Charleston, FL 29401 Phone: (727) 483-0707 Website: louhammond.com Submission Date: Apr 8, 2025 11:15 AM (Eastern Time) Page 66 of 440 [LOU HAMMOND GROUP FLORIDA, INC.] RESPONSE DOCUMENT REPORT GEN No. 24-8318 Tourism Public Relations Services [LOU HAMMOND GROUP FLORIDA, INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Public Relations Services Page 2 ADDENDA CONFIRMATION Addendum #1 Confirmed Apr 8, 2025 1:56 PM by Brittany Chapman QUESTIONNAIRE 1. I certify that I have read, understood and agree to the terms in this solicitation, and that I am authorized to submit this r esponse on behalf of my company.* Confirmed 2. Request for Proposals (RFP) Instructions Form* Request for Proposals (RFP) Instructions have been acknowledged and accepted. Confirmed 3. Collier County Purchase Order Terms and Conditions* Collier County Purchase Order Terms and Conditions have been acknowledged and accepted. Confirmed 4. Insurance Requirements* Vendor Acknowledges Insurance Requirement and is prepared to produce the required insurance certificate(s) within five (5) days of the County's issuance of a Notice of Recommended Award. Confirmed Page 67 of 440 [LOU HAMMOND GROUP FLORIDA, INC.] RESPONSE DOCUMENT REPORT GEN No. 24-8318 Tourism Public Relations Services [LOU HAMMOND GROUP FLORIDA, INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Public Relations Services Page 3 5. Collier County Required Forms PROPOSAL SUBMITTAL* Please submit a proposal per the Evaluation Criteria outlined in the Solicitation. Collier_County_PR_RFP_LHG_24-8318.pdf VENDOR DECLARATION STATEMENT (FORM 1)* Form_1_-_Vendor_Declaration_Statement.pdf CONFLICT OF INTEREST CERTIFICATION (FORM 2)* Form_2_-_Conflict_of_Interest_Certification.pdf IMMIGRATION LAW AFFIDAVIT CERTIFICATION (FORM 3)* Form_3_-_Immigration_Law_Affidavit_Certification.pdf CERTIFICATION FOR CLAIMING STATUS AS A LOCAL BUSINESS (FORM 4) IF APPLICABLE Please provide a business tax receipt. Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies th e business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. Please attach a Collier or Lee County Business Tax Receipt. Form_4_-_Vendor_Submittal_-_Local_Vendor_-_not_applicable.pdf REFERENCE QUESTIONNAIRE (FORM 5)* The County requests that the vendor submits no fewer than three (3) and no more than ten (10) completed reference forms from clients during a period of the last ten (10) years whose projects are of a similar nature to this solicitation as a part of their proposal. References_Collier_County_PR_RFP_LHG_24-8318.pdf E-VERIFY - MEMORANDUM OF UNDERSTANDING* Page 68 of 440 [LOU HAMMOND GROUP FLORIDA, INC.] RESPONSE DOCUMENT REPORT GEN No. 24-8318 Tourism Public Relations Services [LOU HAMMOND GROUP FLORIDA, INC.] RESPONSE DOCUMENT REPORT undefined - Tourism Public Relations Services Page 4 Vendor MUST be enrolled in the E-Verify - https://www.e-verify.gov/ at the time of submission of the proposal/bid. E-Verify Memorandum of Understanding or Company Profile page should be attached with your submittal. E-Verify_MOU.pdf W-9 FORM* W-9_Form.pdf PROOF OF STATUS FROM DIVISION OF CORPORATIONS - FLORIDA DEPARTMENT OF STATE (SUNBIZ)* http://dos.myflorida.com/sunbiz/ should be attached with your submittal* Proof_of_Status_from_Division_of_Corporations_-_Florida_Department_of_State.pdf LICENSE REQUIREMENT* Provide licenses and certifications as outlined in Evaluation Criteria 3: Qualifications. PR_Campaign_Example.pdf ALL SIGNED ADDENDA (IF APPLICABLE) All_Signed_Addenda.pdf ALL OTHER DOCUMENTATION, AS APPLICABLE. Form_6_-_Grant_Provisions_-_not_applicable.pdf Page 69 of 440 RESPONSE TO PUBLIC RELATIONS SERVICES FOR NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 SOLICITATION NO.: 24-8318 Page 70 of 440 P. 03 No. 1: COVER LETTER P .05 No. 2: CERTIFIED WOMEN AND/OR MINORITY BUSINESS ENTERPRISE P. 06 No. 3: BUSINESS PLAN P.56 No. 4: COST OF SERVICES TO THE COUNTY P. 60 No. 5: EXPERIENCE AND CAPACITY OF THE FIRM P. 68 No. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS P. 135 No. 7: LOCAL VENDOR PREFERENCE RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 TABLE OF CONTENTS 2 Page 71 of 440 EVALUATION CRITERIA NO. 1: COVER LETTER RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 3 Naples, Marco Island, Everglades Convention & Visitors Bureau Team, Thank you for the opportunity to submit a proposal on behalf of Lou Hammond Group (LHG) to continue promoting the Naples, Marco Island, Everglades Convention and Visitors Bureau. Having worked closely together for more than a decade, we greatly value the trust you’ve placed in us and remain passionate about sharing the story of Florida’s Paradise Coast. This letter, along with the proposal that follows, reaffirms LHG’s commitment to your destination and outlines our vision for building on the momentum we’ve created together. We’ve worked hand-in-hand with the CVB team and its partners to support a thriving tourism industry, serving as part of a strong, integrated team that helped attract more than 2.7 million visitors in 2024, generating over $2.8 billion in spending. Our publicity efforts continue to deliver strong results. In 2024, LHG secured more than 120 media placements for the destination, generating an advertising value of $8.2 million. LHG is a recognized, award-winning leader in the public relations industry with four decades of experience. The media consistently looks to us as a top resource in the destination marketing space. We are proud to represent more than 32 travel and tourism clients, including See Monterey, Explore Charleston, Travel South Dakota, Nassau Paradise Island, and Visit Mississippi—each a testament to our deep understanding of place-driven storytelling and the tourism landscape. What sets LHG apart is not just our strategic thinking and strong media relationships, but our philosophy of partnership. We are big enough to support global brands, yet nimble and personal in our approach. We don’t believe in time sheets or hourly billing—our team is all in, all the time. We value responsiveness, creativity, and measurable results above all else. Cordially, Terry Gallagher President, New York Page 72 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 4 AGENCY NAME AND CONTACT LOU HAMMOND STEPHEN HAMMOND TERRY GALLAGHER CEO, South Carolina stephenh@louhammond.com Mobile: 843.408.4809 President, New York terryg@louhammond.com Mobile: 917.539.0633 Founder/Chairman, South Carolina louh@louhammond.com Mobile: 212.891.0201 BRITTANY CHAPMAN President, Florida brittanyc@louhammond.com Mobile: 727.483.0707 Page 73 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 EVALUATION CRITERIA NO. 2: CERTIFIED WOMEN AND/OR MINORITY BUSINESS ENTERPRISE 5 NOT APPLICABLE Page 74 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 EVALUATION CRITERIA NO. 3: BUSINESS PLAN 6 Page 75 of 440 APRIL 8, 2025 We will provide consistent, integrated messaging on Naples, Marco Island and the Everglades as a smart, thriving destination –one that is on the move with outstanding offerings for any type, including easy access from air or car. We will tell the story of why these factors, along with locations and quality of life elements make it a great place to visit. As one of America’s most charming and distinctive areas, we’ll achieve success for Collier County by focusing on key selling points that help the area stand out amongst domestic destinations. Among these are: •Outstanding tourism and quality of life elements •Thriving arts and culture •Outstanding culinary scene •Abundant events and activities •World-class shopping •Distinctive outdoor activities, such as fishing, golf and watersports •The people of Collier County as ambassadors OUR PLAN IS ALL ABOUT FOCUS, EMPHASIZING A NUMBER OF KEY ELEMENTS FOR SUCCESS INCLUDING: •Segmentation: Not taking a cookie-cutter approach but instead targeting specific niche audience segments and the media that reaches them •Reprography: Targeting the markets from which our visitors are traveling •Aggressive Pitching: While LHG is a go-to resource for media, we don’t just sit back and wait for them –we reach out with aggressive, creative concepts to drive storylines •Seeing is Believing: To know Collier County is to love it and our focus is getting media here to experience and cover it for themselves •Helping Partners: We believe strongly that a rising tide lifts all boats and our job is to help our industry partners tell their story and understand the work the CVB does on their behalf •Cost Effective: We will continue to provide value for money for Collier Country with added benefits that others do not provide while always coming in within our budget with outstanding results •Integration: Working closely with our friends at Paradise Advertising, as well as with the CVB itself to tell the destination story in an integrated manner OUR APPROACH TO COLLIER COUNTY TOURISM RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 7 Page 76 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU RESEARCH As a dedicated partner of the Naples, Marco Island, Everglades Convention & Visitors Bureau, LHG brings a deep understanding of your brand, audience, and market position. Building on years of collaboration, we’ll continue to refine our approach by analyzing visitor data, competitive insights, macro trends, and evolving consumer behaviors to develop messaging and campaigns that authentically resonate with your target audience and reflect the unique spirit of the destination. GOALS + STRATEGY Our agency will work closely with your team to set clear and measurable goals. We clearly articulate a tailored strategy that ladders up to those goals and use our strategy as our “North Star” to determine initiatives. This allows us to focus on the key initiatives that are established at the beginning of the contract and be objective about the program’s success throughout the year. PROCESS Process makes perfect, right? We spend time explicitly laying out everyone’s roles, both internal and external, and define workflow for every aspect of the program. Our detailed approach at the front end of our work ensures less bureaucracy and faster results, and fewer mistakes for everyone. EXECUTE We’ll continue to work strategically and efficiently to build Naples, Marco Island, Everglades Convention & Visitors Bureau’s awareness through creative pitches and tactics. Our creative approach and quick thinking ensures we are always many steps ahead, allowing us to take advantage of the news cycle and current trends, creating the biggest impact. ANALYZE + ADJUST LHG tracks and analyzes results in real time to ensure we’re delivering ROI. We refine our work when needed, benchmark against annual goals and have ongoing conversations about taking thoughtful risks, using the latest research and taking into account national industry and media trends to calibrate tactics. 1 2 3 4 5 APRIL 8, 2025 8 STRATEGIC PLAN TECHNICAL CAPABILITIES | OUR WORK PROCESS Page 77 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 SAMPLE GOAL SETTING |LHG’S FRAMEWORK FOR KPIs PR goalsPR goalsPR goals Position Naples, Marco Island, and the Everglades as a trusted destination offering luxury experiences and a welcoming environment for both families and discerning travelers. OVERARCHING GOAL 1: Majority (51%+) of media coverage is within Naples, Marco Island, Everglades' defined priority media list (Top 100). GOAL: Introduce Naples, Marco Island, and the Everglades to a broader audience by showcasing the destination’s diverse appeal—from world-class beaches and upscale shopping to unmatched outdoor pursuits. OVERARCHING GOAL 2: Generate a minimum of 25% coverage in "best of" articles. GOAL: Reinforce Naples, Marco Island, and the Everglades as an industry leader by collaborating with destination partners and Jay Tusa to drive strategic thought leadership. OVERARCHING GOAL 3: Dedicate 10% of monthly pitches offering Naples, Marco Island, Everglades destination partners and CVB reps as an expert source. GOAL: 9 Page 78 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 TARGET MARKETS AND NICHES OF FOCUS 10 Throughout our contract,we'll focus on both national and key regional markets. Not all markets and verticals will be targeted simultaneously;we'll align with any paid programm ing but supplement additional earned opportunities. CULINARY ENTHUSIASTS FAMILIES AFFLUENT TRAVELERS NATURE & OUTDOOR EMERGING LUXERS TARGET REGIONAL MARKETS Culinary tourism is quickly emerging as one of the fastest-growing sectors in travel. As baby boomers—and increasingly Gen X—enjoy more flexibility in their schedules, they're seeking meaningful ways to indulge their passions. For many, that means exploring destinations through food, diving into authentic flavors, regional specialties, and the stories behind each dish. Young families, multigenerational families and skip generational travel (without the parents) are ideal targets. More social studies teachers are employing experiential learning techniques in the classroom, incentivizing parents to supplement with enriching travel experiences. From luxury accommodations and fine dining to exclusive cultural and wellness offerings, this audience values authenticity, personalization, and premium service. Our efforts will align with key moments and media that influence their decision- making, securing placements in top-tier lifestyle, travel, and business outlets to drive awareness and inspire bookings. Nature tours, national parks, active outdoor adventures, sightseeing, and eco-experiences aren’t just activities—they’re powerful trip motivators that inspire curiosity, wellness, and a sense of stewardship. Gaining clarity and calm, we become more grounded, more adventurous, and more inspired to protect the beauty that surrounds us. The future of luxury travel is younger, more diverse,and purpose-driven. Emerging affluents— primarily Gen X and Millennials earning $120K–$249K—are entering peak earning years, with nearly 10 million qualifying households.Gen X’s wealth is projected to grow 31% by 2030, and diverse travelers will soon make up the majority of the luxury market. For Naples, Marco Island, Everglades Convention & Visitors Bureau, this shift offers a chance to engage high-value visitors seeking more than relaxation. While older travelers value history, younger audiences are drawn to meaningful experiences, eco-exploration, and mission-focused storytelling that reflects the region’s natural and cultural richness. FLORIDA (TOP DRIVE MARKET): •Tampa •Miami •Fort Lauderdale •Orlando •Jacksonville NON-STOP FLIGHT MARKETS: •Major metro areas including but not limited to Atlanta,Chicago, Boston, Dallas, New York, Philadelphia, Minneapolis, Newark •Secondary markets serviced by smaller carriers such as Columbus, OH, Hartford, CT, Louisville, KY, Norfolk, VA Page 79 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 FOR MORE THAN 40 YEARS, WE HAVE BEEN THE MEDIA’S MOST TRUSTED,GO- TO RESOURCE FOR NEWS AND INFORMATION. That’s why our clients regularly appear in the most desirable outlets ranging from New York Times, The Wall Street Journal, Town & Country, the covers of Travel + Leisure and Condé Nast Traveler. Our premier client roster is unmatched and our personal media relationships give us access to editors-in-chief and the hottest influencers. We receive the call when a journalist needs ideas. It’s why you often see multiple LHG clients making up the bulk of a given story. We are storytellers at heart and know to craft your story to distinguish it for media members who are inundated on a daily basis. Our process begins with a full immersion into your organization as we become an extension of your team.From there, we work with you to cull those trending ideas and story angles that will be both newsworthy and personally tailored to the journalist’s or influencer’s needs. Often our media friends comment that this uncommon personalization is appreciated. THE MOST TRUSTED MEDIA RESOURCE IMMERSION TARGETING IDEATION EXECUTION RESULTS YOUR NEWS BUREAU 11 Page 80 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 12 GOAL OUR MISSION Support Naples,Marco Island,Everglades Convention &Visitors Bureau by generating positive media and consumer awareness that reintroduces the Paradise Coast as a beloved destination with endless new stories to tell—an iconic Florida escape that invites visitors to return time and again,each season offering something unexpected and unforgettable. OUR STRATEGY •Through creative storytelling, bold media relations,and strategic awards outreach, position the region not just as a favorite for relaxation, but as a dynamic destination where culture, nature, luxury, and adventure coexist in surprising harmony. •Elevate local tourism leaders and passionate ambassadors as trusted voices who can shine a light on the evolving spirit of the destination—from immersive Everglades eco- experiences and rising culinary stars to off-the-beaten-path gems and new wellness and arts offerings. •Fuel awareness through integrated PR campaigns that align seamlessly with advertising, digital, and broader marketing efforts—ensuring a unified message that deepens consumer connection and invites exploration beyond the expected. •Highlight the impact and momentum of the CVB’s efforts by sharing results, forecasts, and insights that demonstrate the Paradise Coast’s evolving appeal and economic value. Provide engaging, value-added PR opportunities that energize tourism partners and encourage collaboration. Page 81 of 440 APRIL 8, 2025 THEMATIC ARCS ARE OUR FOUNDATION FOR TAILORED MEDIA OUTREACH AND APPROACH. A thematic arc is an overarching story we want to tell in an editorial tone. Each is deeply rooted in Naples, Marco Island, Everglades’ DNA. They don’t change radically year- over-year. We encourage and develop brands to think in five-year arcs. THEMATIC ARCS RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 13 Page 82 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 14 ARC EXAMPLE: TIMELESS MEETS TREND Naples has long been synonymous with coastal elegance–a classic destination known for its white-sand beaches, world-class golf, and polished downtown charm. But a new generation is discovering what loyal travelers have known for decades: Naples is more than timeless–it’s evolving. This thematic arc explores the juxtaposition of the city’s rich tradition with its increasingly vibrant, youthful spirit–where historic charms meets culinary experimentation, art walks meet artisan cocktails, and flip-flops share the sidewalk with fashion- forward travelers. Naples is at an inflection point, welcoming a wave of modern travelers who care authenticity, culture, and luxury with a twist. With a surge in millennial and Gen Z visitation, there’s a prime opportunity to reintroduce Naples not just as a destination for sunseekers and snowbirds, but as a magnetic escape for tastemakers, digital creators, and culture explorers. New hotel concepts, indie restaurants, and refreshed districts are offering fresh takes on a beloved classic –proving that Naples isn’t just enduring, it’s surprisingly current. Page 83 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 15 ARC EXAMPLE: FROM SEA TO SOUL: A CULINARY EVOLUTION ON FLORIDA’S PARADISE COAST On Florida’s Paradise Coast, food is a reflection of place–rooted in history, shaped by the sea, and reimaged by a new generation of culinary creatives. Longstanding traditions like the Stone Crab Festival in Naples and the Everglades Seafood Festival in Everglades City celebrate the region’s fishing heritage and deep connection to its natural surroundings. Meanwhile, the Naples Winter Wine Festival puts the city on the global stage each January, blending philanthropy with world-class wine and cuisine. But beyond the festivals, a quieter transformation is taking place in kitchens across the coast. Chefs like Chopped winner Kayla Pfeiffer of Bicyclette Cookshop, are leading the charge in sustainable, innovative dining. With compost-inspired dishes, local sourcing, and fermentation-forward menus, Naples is evolving into a destination where culinary experiences are not only elevated–but also ethical and environmentally conscious. Here, heritage meets horizon, and every bite tells a deeper story. Page 84 of 440 APRIL 8, 2025 ARC EXAMPLE: THE GLADESMEN –AMERICA’S LAST WILDERNESS, REIMAGINED As the 80th anniversary of Everglades National Park approaches in 2027, a renewed spotlight shines on one of America’s greatest natural treasures—and the people who know it best. This thematic arc explores The Gladesmen, a compelling and timely narrative about cultural preservation, sustainable tourism, and the evolving identity of Florida’s wild frontier. Rooted in more than a century of tradition and tied closely to the Everglades’ original stewards, The Gladesmen culture offers visitors an unexpected lens into the third-largest national park in the U.S. and the largest subtropical wilderness in North America. As climate awareness and interest in nature-based travel grow, the timing is right to reintroduce Everglades City and the western Everglades as Florida’s frontier of eco- luxury and cultural authenticity. RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 16 Page 85 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 17 ARC EXAMPLE: MARCO ISLAND: A BLUE ZONE-INSPIRED DESTINATION FOR WELLNESS, SUSTAINABILITY AND LONGEVITY Marco Island is a recognized Blue Zone community, known for its natural beauty, outdoor lifestyle, and commitment to healthy living—traits that make it an ideal destination for wellness-focused travel. Activities like kayaking through the mangroves, boat tours of the Thousand Islands with biologists, and forest bathing promote mental well-being, while creative experiences like painting at Rookery Bay and visiting the Marco Island Center for the Arts foster mindfulness. Visitors can immerse themselves in eco-friendly tours, sustainable dining and a focus on preserving the landscape. With its emphasis on nature, relaxation, and sustainability, Marco Island offers the perfect setting to rejuvenate both body and mind. This wellness-centered approach is reflected in 2025 offerings at the JW Marriott Marco Island, such as functional foods like sea moss and sea asparagus, along with a hydrotherapy circuit that complements the Blue Zone lifestyle. Page 86 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU THE HIGH LIFE CREATIVE CONCEPTS YOUR CHAMPAGNE DREAMS COME TRUE Naples, Florida, has long been a destination where luxury meets paradise, offering an unparalleled blend of world-class accommodations, fine dining and exclusive events. From lavish resorts to Michelin- quality dining and elite gatherings, Naples provides the perfect backdrop for an unforgettable escape. A STAY IN UNRIVALED LUXURY Discerning travelers can indulge in five-star accommodations at The Ritz-Carlton, Naples,or the JW Marriott Marco Island, both renowned for their breathtaking oceanfront views and impeccable service. With the highly anticipated opening of the Four Seasons Naples, the city’s reputation as a premier luxury destination continues to grow. CULINARY INDULGENCE AT ITS FINEST Naples is home to an exceptional culinary scene, where Sails Restaurant delights with a luxurious champagne brunch set in an elegant coastal atmosphere, while Bleu Provence transports guests to the South of France with its acclaimed French cuisine and award-winning wine selection. EXCLUSIVE EVENTS & EXPERIENCES •Cars of 5th: One of the country’s most prestigious car shows, featuring a stunning collection of exotic and classic automobiles. •Naples Winter Wine Festival: A premier event for wine connoisseurs, bringing together world-class vintners and celebrated chefs, all in support of philanthropic cause. 18 Page 87 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU THE HIGH LIFE CREATIVE CONCEPTS A TASTE OF PARADISE Southwest Florida is a culinary and cultural gem, where fresh, locally inspired cuisine meets rich traditions and vibrant festivals. From innovative, sustainability-driven dining to time-honored fishing heritage and lively Caribbean celebrations, the region offers an unforgettable journey for food lovers and culture seekers alike. SUSTAINABLE & INSPIRED DINING At Bicyclette Cookshop, food is more than a meal – it’s a story of sustainability and creativity. Known for turning scraps into something special, the restaurant embraces upcycling, transforming overlooked ingredients into innovative, flavorful creations. A CELEBRATION OF FISHING HERITAGE Everglades City honors its rich maritime history with events that showcase the region’s deep connection to the sea and commitment to community, beginning with the Blessing of the Fleet and culminating in the Everglades Seafood Festival. A CULTURAL ESCAPE TO THE CARIBBEAN The town of Ave Maria transforms into a tropical paradise during the Ave Maria Caribbean Fest –USA Today 10Best’s No. 9 Best New Festival (2025) –where the vibrant rhythms, flavors and traditions of the islands come to life. From authentic Caribbean cuisine to steel drum performances and colorful cultural displays, this event offers a taste of the tropics in the heart of Florida. 19 Page 88 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU THE HIGH LIFE CREATIVE CONCEPTS STAY IN STYLE: ARTS, DESIGN, CULTURE Naples, Florida, is more than just a beach destination–it’s a hub for arts, design and culture, where creative expression thrives alongside luxurious experiences. CELEBRATING ARTISTIC VISION Naples is home to remarkable artists and galleries that showcase the city’s creative heartbeat. •Joan Sonnenberg, a 94-year-old Naples artist, continues to inspire with her vibrant works that capture the essence of time and movement. •The Patina Collection, curated by Karen Abell, offers a carefully selected mix of antique and contemporary pieces, making it a must-visit for art and design lovers. CULTURAL LANDMARKS EVOLVE The Baker Museum invites visitors to immerse themselves in dynamic contemporary art exhibitions and engaging traveling installations, now enhanced by the newly unveiled Sculpture Trail. Just off Fifth Avenue South, the Naples Art Institute further enriches the city’s cultural fabric with expertly curated exhibitions and the unique opportunity to engage with its Artist in Residence, witnessing the creative process firsthand. DYNAMIC SPORTS & LIFESTYLE EXPERIENCES •USL Naples brings the excitement of professional soccer to the region, giving sports fans a new reason to visit. •Pickleball, a growing sensation, has taken Naples by storm, with world-class courts and facilitates catering to both casual players and pros. 20 A BOUTIQUE STAY WITH CHARACTER For a sophisticated and intimate retreat, The Perry Hotel Naples offers a boutique experience that blends modern luxury with local charm.With 8 marina slips, it is uniquely positioned as a launching point for your paradise adventures on land and sea. Page 89 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU THE WILDLIFE CREATIVE CONCEPTS ROOTED IN NATURE Naples, Florida, is an idyllic destination for those seeking to connect with nature in its purest form. Rooted in natural beauty, the region offers immersive experiences that allow visitors to explore its unique ecosystems, from the Everglades to the Gulf Coast. Here, outdoor adventures and tranquil moments come together, offering an unforgettable retreat. SWAMP WALKING: EXPLORE NATURE’S HIDDEN WONDERS Get up close to the Everglades on a guided swamp walk. Traverse the wetlands on foot as expert naturalists share their knowledge of this thriving ecosystem, from rare wildlife sightings to plant species that have thrived for centuries. SEA TURTLE SEASON From May to October, Naples becomes a prime location for witnessing the incredible sea turtle nesting season. Take part in guided tours to watch these ancient creatures come ashore to nest or learn about conservation efforts that protect the delicate balance of marine life in the region. SHELLING: A GULF COAST TREASURE HUNT Known for its pristine beaches, Naples offers some of the best shelling opportunities along the Gulf Coast. From the iconic, spiral-shaped conchs to tiny, intricate specimens, collectors and beachgoers alike can find treasures washed up the by waves. EVERGLADES’ STARGAZING ESCAPE: INTERNATIONAL DARK SKY Experience breathtaking stargazing in the Everglades, where the International Dark Sky designation offers clear views of the Milky Way and constellations, further enhanced by night-sky events including constellation tours, evening bike rides and nocturnal wildlife guest speakers. 21 Page 90 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU THE WILDLIFE CREATIVE CONCEPTS THE PIONEERS OF FLORIDA’S LAST FRONTIER Naples, Florida, is more than a scenic escape—it’s a place that honors the legacy of the Gladesmen, Florida’s original frontier pioneers. These resilient settlers lived in harmony with the Everglades, shaping the region’s history and culture. DISCOVER THE GLADESMAN LEGACY The rich heritage of the Gladesmen comes to life thought immersive eco-tourism experiences. Everglades Adventure Tours, located in Ochopee, provides an authentic look into this unique culture, offering visitors a chance to connect with the traditions and lifestyle of these early pioneers. ECO-TOURISM WITH A GLADESMAN TOUCH Guided pole boat tours, canoe excursions, swamp hikes, and backcountry camping adventures offer insight into the Gladesmen’s way of life. These experiences provide a deeper understanding of their history, survival skills and the modern challenges they face, while showcasing the pristine landscapes they have long called home. A JOURNEY INTO FLORIDA’S LAST FRONTIER For those seeking a more immersive experience, T rail L akes Campground offers eco-friendly stays in traditional Seminole Indian Chickees. These rustic swamp cabins provide a serene retreat amid the open grassland prairies, allowing guests to experience the Everglades’ natural beauty firsthand and support the locals' way of life. 22 Page 91 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 LHG uses a dynamic calendar that maps out big initiatives of our program.We’ll keep it flexible enough to accommodate events and changes, but this master map ensures that we're giving equal attention to all of Naples, Marco Island, Everglades Convention & Visitors Bureau’s stories and priorities. THE CALENDAR CROSS-REFERENCES: •How key thematic arcs will be pitched to both long- and short-lead media during every quarterly period, ensuring there is plenty of time to gather relative information. •Key verticals,drive, top non-stop flight and emerging markets and seasonal offerings to ensure that we're promoting accurate timelines. We will also track our efforts to make sure we are equally representing all aspects of the destination. •We include a mix of key events and milestones in addition to others that are new or up and coming and any corresponding promotions that are of interest to the U.S. market. INTEGRATED CALENDAR 23 Page 92 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 INDUSTRY ENGAGEMENT OUR APPROACH Personalized partner opportunities for Naples, Marco Island, Everglades Convention & Visitors Bureau formatted in custom, user-friendly shared Google Document. HOT TIPS MEDIA LEADS PROGRAM LHG ENSURES INDUSTRY PARTNERS ARE ENGAGED, ACTIVE PARTICIPANTS SEEING THE VALUE PROVIDED BY NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU. SERVICES OFFERED: •Provide real value to partners through LHG’s “Hot Tips” media leads program. Ongoing media leads shared with partners provide details on topic, assets needed and deadline. •Create partner learning opportunities: •Conduct PR seminars, invite media/influencers to join with local journalists for panel discussion •Develop webinars, such subjects as influencers, crisis •Arrange niche seminars on a regional basis •Launch Media Ambassadors Program to showcase Naples, Marco Island, Everglades as a vibrant, trend-setting destination, designate experts from different sectors •Create resource guide, bios, expertise; alert media to availability as story resources •Develop media cheat sheets that leverage the rich, diverse aspects of the different regions •Detail historic significance, fun facts, culinary, retail, attractions, noteworthy personalities •Share media results with featured partners, stress how important their contribution was to success •Provide LHG documents: •Hotel/Tourism Awards, globally •Travel Industry Meetings, globally •Holiday Calendar Listings, deadlines •”The Social-lite,” recap social and digital happenings; monthly 24 Page 93 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 The New York Times, Vogue.com, Travel + Leisure, and Condé Nast Traveler CHRISTINE CHITNIS Based in Rhode Island,Christine regularly visits Naples to see her parents and is now planning to extend her family’s December-January trip in 2025 to explore Florida beyond her usual spots.She’s eager to experience the destination through the local CVB’s perspective and is interested in crafting a story about finding the most authentic experience and local guides when fishing,boating,and exploring the Everglades.After discussing Bicyclette Cookshop, Christine is excited to write about Naples’s emerging food scene,particularly its sustainable dining options and innovative culinary trends. Garden + Gun, Condé Nast Traveler, Travel + Leisure CRAI BOWER A seasoned travel journalists based in Seattle,Crai Bower specializes in luxury travel,unique cultural experiences and off-the beaten path adventures.His interest in high-end escapes and wellness-driven destinations makes him a perfect fit for the luxury resorts and eco-conscious experience in Florida’s Paradise Coast.An avid golfer,Crai appreciates the artistry and challenge of world-class courses,making him well-suited to showcase the region’s golf offerings. Whether he’s exploring local history and experiential travel or discovering the finest high tea,dining and spa experiences,Crai’s attention to detail and discerning test can highlight both relaxation and adventure. Freelance Travel Writer, National Geographic, Lonely Planet, Scuba Diving Magazine, Condé Nast Traveler and more TERRY WARD Another Florida-based LHG contact,Terry Ward consistently works with our team to align on story angles.An enthusiast for diving and all things ocean, her content skews toward Florida-friendly adventure and exploration.As an A-tier freelancer,Terry frequently writes for esteemed national outlets such as BBC,Forbes,Travel +Leisure,National Geographic,Scuba Diving Magazine,Fodor’s Travel and more. MEDIA CONTACTS: HOW WE WILL PITCH Media love working with LHG because we’re all about quality over quantity -we ask ourselves:what is the best outlet,individual and section to tell our story?And we get hyper-focused and write the perfect pitch.Additionally,each day,the LHG team combs through 70 newspapers and nearly 200 websites.The team also reads 100+regional and national magazines monthly to track client/competitor coverage and identify placement opportunities.Recaps are shared and often discussed throughout the agency.This approach is also reflective when meeting and pitching journalists and social media influencers.Some of our closest media confidants include: 25 Page 94 of 440 Editorial Director, ShermansTravel and Smart Luxury RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 MEDIA CONTACTS: HOW WE WILL PITCH Freelance Travel Writer, CNN Travel, AFAR, Condé Nast Traveler, Robb Report, New York Post and more BLANE BACHELOR An accomplished Amsterdam-based journalist whose articles about luxury lodging, family travel and outdoor adventure have earned her ongoing bylines in CNN Travel, AFAR, Condé Nast Traveler, Robb Report, New York Post and more. Since Blane grew up in the Panhandle and still regularly visits Florida- on assignment, on vacation and sometimes both- LHG will appeal to her roots, highlight family-friendly attractions and most importantly, feed her appetite for luxury travel through new hotel and resort announcements. A seasoned travel and food editor,Anne Banas brings a wealth of experience to her role as Editorial Director at ShermansTravel and Smart Luxury.Her passion for local cuisine,culture and quiet luxury aligns seamlessly with Florida’s Paradise Coast's commitment to authentic,high-quality experience.Anne’s discerning palate make her particularly drawn to Naples’boutique 4-5-star hotels and its vibrant culinary scene.She is eager to showcase how visitors can enjoy the Paradise Coast year-round,highlighting the best of peak season,as well as the tranquil beauty of the off- season.Anne is well-positioned to spotlight the diverse offerings of Florida’s Paradise Coast. Travel Journalists, Photographer Condé Nast Traveler, National Geographic Traveller, Remodelista, Hotels Above Par KATHERINE GALLARDO Katherine Gallardo is a travel journalist,photographer, and interior designer based in New York City.Her work, which focuses on travel,design,sustainability,and wellness,has been featured in esteemed publications such as Condé Nast Traveler and National Geographic Traveller.In 2025,Katherine plans to visit Florida between October-December 2025,aiming to experience stargazing at Big Cypress National Preserve and further the Everglades’natural beauty.Her commitment to sustainability aligns with interests in establishments like Bicyclette Cookshop and the rich fishing heritage of areas like Goodland and Everglades City.Katherine also contributes to Hemispheres magazine,covering topics related to design,travel, sustainability,conversation and human-interest stories. ANNE BANAS 26 Page 95 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 SAMPLE MEDIA TARGETS TRAVEL LIFESTYLE THOUGHT LEADERSHIP IMPACT FAMILY Roam Romper Parents Family Destinations Guides Family Travel Magazine Wherever Family Family Vacation Critic Family Focus Blog Family Vacationist FamilyTravel.com Travel Mamas MommyTravelers Mommy Poppins MICE FOOD & BEVERAGE 27 AAA Travel AFAR BuzzFeed Bring Me Condé Nast Traveler CNN Travel Fox News Travel Travel Awaits Fodor’s Frommers Hotels Above Par Outside Travel + Leisure Fifty Grande Smarter Travel Tripsavvy Fathom The Points Guy Global Traveler Skift Travel Weekly Lonely Planet Forbes Travel Guide Bloomberg Pursuits Phocuswire Travel Pulse Luxury Travel Advisor Travel Market Report USA Today Travel USA Today 10Best Elite Daily HuffPost Men’s Journal Women’s Health US News & World Report Thrillist Refinery29 WSJ New York Times Matador Network Business Insider Forbes Parade Fortune Garden & Gun Good Housekeeping Meetings Today Northstar Meetings Group Smart Meetings Successful Meetings Corporate & Incentive Sport & Travel Small Market Meetings Bon Appetit Eater Imbibe Food & Wine Buzzfeed Tasty Tastemade Wine Enthusiast Punch Chilled Savuer Page 96 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 HOW WE HOST LHG WILL INVITE AND QUALIFY TOP JOURNALISTS TO NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU. Every FAM opportunity secured will be with an appropriate key writer or publication that specifically caters to the Naples, Marco Island, Everglades Convention & Visitors Bureau target audience and our predetermined “Top 100” key media targets. In 2024 LHG conducted 314 media visits. 1 6 7 2 3 4 5 BUILD THE ITINERARY We can use Travefy, an award-winning web and app-based itinerary management tool, to build out media visit itineraries. It is an aesthetically pleasing interface with tech-driven solutions, and its ability to be updated automatically in-visit have been praised by media and clients, enhancing our overall media visiting program. PRE-ARRIVAL INFORMATION We compile appropriate media information into a briefing document to share with your team and partners ahead of every visit. DETERMINE GOALS LHG outlines measurable goals for each visit. IDENTIFY, ENGAGE, SECURE We conduct tailored media outreach to our top national and regional outlets to secure media visits (as budget permits). Visits can be a combination of group FAMs (including 3-4 journalists) and/or individual media. ESTABLISH THEMES AND ACTIVITIES We create compelling and bespoke trip themes tailored to the group or individual’s interests. We’ll work with your team and relevant partners to craft detailed itineraries for each group or individual. COVERAGE ANNOUNCEMENTS A forecast of coverage and copies of published articles will be provided to Naples, Marco Island, Everglades Convention & Visitors Bureau as they become available. POST-VISIT FOLLOW UP Once a trip is completed, we provide a comprehensive report and conduct all follow- up including placement plans, image and interview needs, etc. 28 Page 97 of 440 APRIL 8, 2025 BROADCAST RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU LHG will implement a comprehensive campaign to deliver broadcast media coverage. In addition to pitching dedicated opportunities for Lancaster County to producers and production companies, LHG will provide content to top travel editors and their publicists at outlets such as Travel + Leisure and The Points Guy for upcoming morning show appearances on the likes of The Today Show and Good Morning America. Many of these outlets will cover "Where to Go" segments for spring, summer, fall, winter or holidays and send an editor "expert" to dictate travel recommendations. We will leverage seasonality, annual events and large-scale sports games to drive interest. Additional broadcast opportunities can include satellite media tours and paid integrations. As appropriate, LHG will negotiate on behalf of Naples, Marco Island, Everglades Convention & Visitors Bureau to facilitate optimal exposure. FEATURED PLACEMENTS Access Hollywood CBS News CNN E! News Food Network Fox & Friends Good Morning America HGTV The Late Show with Stephen Colbert Live with Kelly & Mark MSNBC Real Housewives Southern Charm The Today Show The Tonight Show with Jimmy Fallon Top Chef Travels with Darley Places to Love with Samantha Brown OUR APPROACH 29 Page 98 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU BROADCAST NATIONALRECENT EXAMPLES 30 Page 99 of 440 APRIL 8, 2025 REACHING NEW HEIGHTS THROUGH: Thought Leadership Associations & Partnerships Awards Content Development Expert Source Leadership Profiles Op-Eds Speaking Engagements Strategic Brand Partnerships Subject-Matter Bylines Tailored Spokesperson Training BRAND STEWARDSHIP OUR APPROACH Today’s credible brands have powerful leaders personifying them by sharing passion, expertise and experience. A strategic thought leadership program that marries expertise and marketing helps validate a brand and serves as a valuable generator of media interest and business growth. With established media relationships, LHG specializes in positioning leaders in the right media outlets and at key industry events. We work to ensure that your personal brand is fully optimized online by targeting high-ranking websites that get priority placement in search results and impact the prominence and authority of your brand’s website. We also ensure that you are well positioned as a go-to resource for media based on your expertise. RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 31 Page 100 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU PITCH CALENDAR APRIL 8, 2025 32 TEE OFF IN LUXURY Where fairways meet five-star service–golf gets a glow-up in Naples. LOOKING AHEAD: NATIONAL NATIVE AMERICAN HERITAGE MONTH (NOVEMBER) Explore the indigenous roots of the Everglades with meaningful travel stories. HAUNTED BY BEAUTY: FALL IN FLORIDA’S PARADISE COAST Golden hour glow, uncrowded beaches, and autumn adventures await. OCTOBER 2025 FEAST LIKE A LOCAL Thanksgiving with a twist–stone crab, sunset views, and seafood feasts. EVERGLADES ADVENTURES FOR THE COOL-WEATHER EXPLORER Cooler temps, clearer skies–this is peak season for wild beauty. HOLIDAY PLANNING IN PARADISE ‘Tis the season to plan a sun-soaked celebration in the most festive setting. NOVEMBER 2025 SUN, SAND & SEASONAL CHEER Trade snow boots for flip-flops–holidays shine brightest on the coast. FESTIVE ON THE WATER Holiday lights, boat parades, and breezy nights by the Gulf. PREVIEW: WHAT’S NEW IN 2026 Fresh flavors, bold hotel openings, and reimaged experiences on the horizon. DECEMBER 2025 RING BY SPRING Pop the question in paradise–Naples is engagement season’s best-kept secret. 56TH ANNUAL EVERGLADES SEAFOOD FESTIVAL Old Florida flavor, fresh-off-the-boat seafood, and small-town charm. PARADISE FOR TWO Valentine’s Day reimagined–romance meets natural beauty on Florida’s Paradise Coast. MEDIA MISSION: IMM NYC Connecting coastal charm with top-tier media in the Big Apple. MONITORING: JAMES BEARD SEMIFINALISTS ANNOUNCED Eyes on local chefs serving up national flavor. JANUARY 2026 A BIRD LOVER’S PARADISE Where the binocular crowd flocks–over 200 species in one wild, wonderful place. FAMILY FUN ON FLORIDA’S PARADISE COAST Spring break with bite–think Naples Zoo, Great Wolf Lodge, and beachy bliss. SWAMP BUGGY BUD CUP FINALS It’s loud, it’s muddy, it’s legendary–Florida’s wildest tradition rolls on. FEBRUARY 2026 THE PERFECTLY AGED ESCAPE Move over spa days–2025 is the year of the girl gang getaway to Naples. LUXURY MEETS NATURE: FAM Luxe linens, wild landscapes–invite-only storytelling coming June. MARCH 2026 Page 101 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU PITCH CALENDAR CONT. APRIL 8, 2025 33 NATIONAL ROAD TRIP DAY MAY (MAY 23) Hit the backroads to history–Everglades oddities and roadside gems await. APRIL 2026 ROADSIDE AMERICANA Snap a selfie at the smallest post office in the U.S.–only in Ochopee. TOWN-SIZING: MARCO ISLAND Small in size, big on beauty–Marco Island’s charm is perfectly portioned. WEIRD & WACKY FLORIDA TRADITIONS: SPAMMY JAMMY Yes, it’s Spam, it’s a jammy party. And yes, you need to see it to believe it. MAY 2026 SOLO IN PARADISE The ultimate “me time” destination–one blissful beach at a time. MEDIA MISSION: IPW, CHICAGO Bringing barefoot luxury to the Windy City. JUNE 2026 FOODIES FLOCK TO PARADISE Sizzle Dining returns–prepare your palate for the taste of the coast. DISCOVER PARADISE WITHOUT THE CROWDS Secret season. Shoulder season. Your season to explore. JULY 2026 WHERE TO GO IN JANUARY Start the year with a toast–Naples Winter Wine Festival is your VIP invite. BACK TO NATURE, BACK TO YOU Before fall routines return, embrace one last Gulf breeze and golden sunset. AUGUST 2026 BEST HOLIDAY DESTINATIONS IN FLORIDA Trade snow for sunsets–holidays shine brighter in Paradise. WHY FLORIDA’S PARADISE COAST SHOULD BE ON YOUR 2027 TRAVEL BUCKET LIST Future-forward travel starts in one of Florida’s most inspiring coastal escapes. SEPTEMBER 2026 Page 102 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 OCTOBER 2025-SEPTEMBER 2026 BUSINESS PLAN TIMELINE 34 Page 103 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 OCTOBER 2025-SEPTEMBER 2026 BUSINESS PLAN TIMELINE 35 Page 104 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 AWARDS PROGRAM 36 STRATEGIC AND BUILDING •Improves awareness •Increases credibility •Establishes leadership in the industry and position among competitors KEY COMPONENTS •Hotel/Tourism Award Resource Guide, annually •86 hospitality, destination award and survey opportunities •Designated agency awards committee identifies, tracks, reports and provides: •In-depth understanding of award details, timing •Role of key editors •Important dates, reminders throughout award process: •Submission deadlines guaranteeing clients are ‘on the list’ •Nomination announcement date ensuring client can promote •Voting timeframe: when open, closed, winners announced •‘Getting Out The Vote’ collateral and implementation •Download award assets (badges, logo, template press release) •Review LHG’s signature ‘Award Notification & Voting Best Practices’ check list LHG PROVIDES DEDICATED RESOURCES TO TRACK AWARDS: 29 Travel + Leisure World’s Best Awards #1 Best US City (Charleston); #2 Best US Small City (Santa Fe); 2 Top Caribbean Islands 25 Condé Nast Traveler Readers’ Choice Awards 3 Top 10 Small US Cities; 2 Top Caribbean Islands; 3 Top Cruise Ships 12 Southern Living South’s Best Awards Best City (Charleston); Best College Town (Athens, GA) 12 USA Today 10Best Awards #2 Best New Hotel; 4 Best Cruise Ship Lines 6 Food & Wine Tastemakers Awards 5 Forbes Travel Guide Star Awards 2 Esquire Best New Hotels Time Magazine’s World’s Greatest Places (Jamaica) LHG CLIENTS RECOGNIZED BY: Page 105 of 440 APRIL 8, 2025 Our strategic thought leadership program includes partnering with leading research institutions to collaborate on joint research projects, content creation, executive speaking engagements, media relations and strategic partnerships to position Naples, Marco Island, Everglades Convention & Visitors Bureau’s Tourism Director, Jay Tusa, as a leading voice in the tourism industry. TACTICS •Build on Naples, Marco Island, Everglades Convention & Visitors Bureau research with consumer-driven trends/research to be distributed to business, trade, and consumer media •Secure broadcast opportunities on prominent shows such as CNBC’s “Squawk Box,” NBC’s “Today,” and ABC’s “Good Morning America” to highlight travel and tourism trends •Engage with top-tier media outlets such as Forbes, The Wall Street Journal, and The New York Times to position Jay Tusa as the go-to expert on tourism industry challenges and opportunities •Secure speaking opportunities at industry conferences such as Skift Global Forum, NYU International Hospitality Industry Investment Conference, the Lodging Conference and the U.S. Travel Association’s IPW to showcase insights and strategies in travel and tourism RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 37 THOUGHT LEADERSHIP OUR APPROACH Page 106 of 440 MEASUREMENT & ROI OUR APPROACH APRIL 8, 2025 QUALITATIVE QUANTITATIVE ANNUAL PLANS MONTHLY REPORTS BI-WEEKLY CONFERENCE CALLS ROI RESULTS DAILY COMMUNICATION LHG analyzes daily, real-time totals. Media placement is unique to monthly online views circulations, social engagement and reach, according to your overall goals. We also provide monthly dashboard reports that include impressions, number of stories, pitches, releases, etc., enabling efficient sharing of activities and results among appropriate stakeholders. Create a strategic plan and content calendar offering a vision for one year. As priorities change, plan is updated to reflect new priorities and deviations in the marketplace. Plan is constantly reviewed to be certain measurable goals are being met ongoing. Agenda presented prior, following by detailed call report. Works closely to determine measurement criteria best for Naples, Marco Island, Everglades Convention & Visitors Bureau. LHG is data-driven in strategies, using ROI to inform strategic shifts. Summarizes activities, results, joint reviews with Naples, Marco Island, Everglades Convention & Visitors Bureau and LHG. Available 24/7, understand time restraint, will be an extension of your team making work easier for all. For the past 40 years, LHG has consistently produced award-winning results. Our favorite measurement is a happy, long-term client; our record of longevity is unmatched in the industry. •TOP 100 LIST •Strategic approach with Google Docs spreadsheet that is continuously updated with conversations and coverage •HAMMOND 10 SYSTEM FACTORING •Target outlet efficiency •Social amplification •Imagery usage •Link usage •Key message pull through; share of voice RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 38 Page 107 of 440 MEASUREMENT & ROI LHG REPORTING DASHBOARD APRIL 8, 2025 In addition to the monthly activity report, LHG provides exclusive reporting dashboards to its clients. The dashboard includes mutually agreed-upon metrics and information for ongoing tracking. It can be used to generate special reports and provide coverage recaps for specific initiatives, events, etc. MEDIA COVERAGE Monthly/YTD Media Impressions Monthly/YTD Ad Value Equivalency Monthly/YTD Stories RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 39 Page 108 of 440 The media landscape changes daily with new content produced by journalists, working with new publishers on new media. Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, social media, TV and radio. MUCK RACK This end-to-end social media influencer marketing platform tracks campaign performance in real time and maximizes the impact of curated content and dedicated campaigns. Sprout Social’s advanced features, such as robust search capabilities and detailed audience analytics, enable LHG to identify the most relevant and effective influencers for client target audiences. SPROUT SOCIAL INFLUENCER MARKETING MEASUREMENT & ROI SYSTEMS LHG UTILIZES APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 40 Page 109 of 440 ACCOUNT MANAGEMENT APRIL 8, 2025 59 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU REAL-TIME ACCOUNT OVERVIEW With curated Google Docs, LHG shares real-time updates spotlighting current media relations, secured covered and anticipated editorial run dates. READING PROGRAM Through a comprehensive reading program, executed by every staff member at LHG, countless leads are shared internally daily. INITIATIVE COLLABORATION With national reach and a regional approach, the bandwidth of LHG spans all categories of media relations, events, promotions, broadcast and more. Team members are dialed into Naples, Marco Island, Everglades Convention & Visitors Bureau’s needs and goals and act as a unit to support initiatives and vision. MEDIA RELATIONS To ensure all PR efforts are efficient and valuable, our team will create a streamlined account management process to capitalize on media leads, workflow and organization. Lou Hammond Group ensures dedicated account teams and clients are always in sync, ready to tackle both reactive and proactive opportunities. COMPILE Content calendar to identify proactive/opportunistic leads. COORDINATE Alert industry partners to opportunities of upcoming leads/deadlines. Utilize Google Forms for ease of information gathering. CREATE ParadiseCoast@louhammond.com alias to streamline communications between internal brand contacts and partners. 41 Page 110 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 SOCIAL MEDIA INTEGRATION 42 Page 111 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU LHG believes in an integrated approach through which your brand’s voice connects across all marketing initiatives and platforms.We achieve results through creative,value-driven campaigns,strategic thinking and quick actions resulting in bottom-line growth for our clients. Whether establishing a presence and increasing your reach on social,creating thumb- stopping content,driving traffic to your website,connecting and engaging with your audience or positioning your brand as an industry thought leader,we ensure your overall objectives are always met. SOCIAL MEDIA OUR APPROACH 43 WE OFFER Reputation Auditing Strategic Consulting Content Development Community Management Influencer Marketing Measurement & Reporting Page 112 of 440 A DYNAMIC DUO MAXIMIZING PR EFFORTS ON SOCIAL APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 44 In today’s digital age, social media platforms serve as powerful tools for connecting with audiences, shaping brand perceptions, and amplifying messaging in ways never before possible. At LHG, we integrate these platforms seamlessly into our public relations strategy to maximize the impact of our efforts. THIS APPROACH INCLUDES: •Ensuring a strong social presence across platforms. This includes staying up- to-date on each platform’s best practices to ensure content is aligned. •Tapping into key trends. We identify the latest social media trends and creatively integrate them with PR strategies on social platforms. •Leveraging influencer marketing. We tap into our database of vetted influencers to drive brand awareness, engagement and support strategic initiatives. •Building relationships. By targeting outlets and journalists with an active online presence, we engage with industry thought leaders while promoting online coverage. Page 113 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU OUR SERVICES 45 SOCIAL MEDIA STRATEGY •Target communications strategies to deliver impactful and inspiring messages through social media platforms •Strategic social media planning •Determine goals and key objectives •Develop audience persona COMMUNITY MANAGEMENT •Management and collaboration with the CVB to manage its social media community •Content programming •Audience engagement CONTENT STRATEGY •Develop timely and relevant content plans and schedules based on key learning and brand objective •Identify and set goals •Plan social content, monthly •Build content calendar •Establish analytics review •Organic content creation CONTENT MANAGEMENT •Utilize effective tools and practices to create content and curate campaigns to manage content across multiple brand touch points •Content gathering missions •Social media asset management •Conversion / lead generation •Page management ANALYTICS & REPORTING •Analysis of data and key performance metrics that will drive the CVB’s ability to assess business decisions •Social media intelligence •Social conversations •Emerging trends •Social media listening / monitoring •Audience reach / sentiment / engagement Page 114 of 440 PURPOSE: •Facebook is the go-to platform for connecting with both locals and travelers. We’ll use it to share in-depth stories, community events, and destination highlights, fostering a sense of connection and encouraging engagement from a broad audience. TACTICS: •Foster Community Connection –We’ll use Facebook to engage locals and visitors alike with interactive posts and destination spotlights. By responding to comments and encouraging discussions, we’ll create a welcoming space for travelers to connect. •Leverage Event Promotion –From seasonal festivals to local markets, we’ll highlight events that make Naples, Marco Island, and Everglades a must-visit. Timely event posts, live updates, and boosted promotions will drive attendance and engagement. •Share Engaging Storytelling –Longer-form captions and posts will showcase in-depth travel experiences, from hidden gems to unique local businesses. By telling compelling stories, we’ll inspire visitors to explore beyond the usual tourist spots. •Amplify User-Generated Content –We’ll showcase authentic visitor experiences. Featuring real photos and stories from travelers builds trust, encourages engagement, and inspires future visitors to explore and share their own experiences. EXAMPLES: •Ask followers, “What’s your favorite sunset spot in Naples?” and engage with responses. •Promote the Marco Island Seafood & Music Festival with a mix of posts leading up to the event, live updates during, and a recap featuring attendee photos and testimonials. •Highlight a local Everglades eco-tour guide, sharing their story and passion for preserving the region’s unique ecosystems. •Feature a visitor’s post kayaking through Rookery Bay Reserve, resharing their breathtaking photo with a caption like, “Exploring Naples’ hidden waterways—tag us in your adventures for a chance to be featured!” APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU FACEBOOK 46 CHANNEL DIRECTION Page 115 of 440 PURPOSE: •Instagram is where the CVB’s visual beauty comes to life. Through stunning imagery and short-form videos, we’ll showcase breathtaking landscapes, experiences, and real-time updates, capturing the essence of what makes the area a must-visit destination. TACTICS: •Stay Ahead of Trends –We’ll ensure the CVB remains top of mind by creating timely, engaging content that taps into trending travel moments, sounds, and formats. From scenic destination highlights to must-visit experiences, we’ll produce shareable content that inspires visitors. •Focus on Savable Content –Our strategy prioritizes valuable content that encourages users to save and share, increasing visibility and engagement. By crafting informative, inspiring posts, we’ll strengthen audience connections and boost reach. •Video-First Strategy –Short-form video is key to maximizing engagement. We’ll leverage high-quality visuals and trending audio to enhance discoverability and keep the CVB front and center on social feeds. •Real-Time Engagement via Stories –Interactive Stories will drive engagement and showcase everything from local events to outdoor adventures. Polls, quizzes, and Q&As will invite participation, while Highlights will ensure key content remains accessible. EXAMPLES: •Create a Reel using a trending sound to showcase a "Day in Paradise" itinerary featuring sunrise at Naples Pier, a boat tour in the Ten Thousand Islands, and sunset cocktails on Marco Island. •Design a carousel post titled “5 Hidden Gems in the Everglades You Need to Visit”, featuring off-the-beaten-path trails, scenic boardwalks, and wildlife spotting tips, encouraging users to save it for future trips. •Post a slow-motion Reel of a dolphin spotting tour in the Gulf of Mexico, paired with a trending audio track, capturing the magic of marine life in Collier County. •Share behind-the-scenes coverage of the Naples Stone Crab Festival, including live taste tests, Q&A with local chefs, and a poll asking followers to vote for their favorite seafood dish. Save key moments in a dedicated "Foodie Guide" Highlight. APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 47 INSTAGRAM CHANNEL DIRECTION Page 116 of 440 PURPOSE: •Pinterest is a dream board for future travelers. We’ll curate inspiring pins that highlight local attractions, hidden gems, seasonal activities, and travel planning tips, encouraging users to save and revisit their Naples,Marco Island, Everglades vacation ideas. TACTICS: •Create Evergreen Travel Inspiration –We’ll design eye-catching pins featuring must-visit locations, seasonal travel guides, and itinerary ideas that users can save and reference when planning trips. •Optimize for Searchability –Pinterest acts as a search engine for travel planning. We’ll craft keyword-rich pin descriptions and boards to ensure the CVB’s content ranks high and reaches potential visitors actively searching for trip ideas. •Leverage Seasonal Trends –We’ll align content with seasonal interests, from beach getaways in the summer to nature escapes in the winter, ensuring year-round visibility and engagement. •Drive Website Traffic –Every pin will be strategically linked to the CVB’s website, blog posts, or travel guides, turning inspiration into action and increasing referral traffic. EXAMPLES: •Design a "Best Beaches in Collier County"pin with vibrant images of Naples Beach, Tigertail Beach on Marco Island, and Barefoot Beach Preserve. Include a brief description of each location, making it perfect for users planning a relaxing coastal getaway. •Curate a "Top 10 Things to Do in the Everglades"board filled with pins like "Wildlife Tours in Everglades City" and "Must- See Trails for Hiking in the Everglades," ensuring each pin description uses travel-related keywords like "Everglades eco- tours" and "Florida nature adventures." •Create a pin for a “Winter Getaways in Collier County”featuring cozy indoor activities like local art galleries and dining spots, paired with seasonal nature walks and sunset views, all ideal for winter visitors looking to escape the cold. •Pin a “Weekend Getaway Itinerary in Marco Island”with a link to a detailed blog post on the CVB’s website, including personalized tips for a three-day vacation, from water sports to dining recommendations, encouraging users to plan their visit. APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU PINTEREST 48 CHANNEL DIRECTION Page 117 of 440 49APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU INFLUENCER MARKETING MANAGER We offer a comprehensive influencer marketing management strategy to support brand awareness, engagement and conversions through influencer partnerships. Our approach ensures strategic vetting, creative alignment and data-driven reporting to maximize ROI. INFLUENCER RESEARCH & VETTING We will identify and secure influencers who align with the brand’s values, target audience and marketing objectives. •Develop an influencer criteria matrix (audience demographics, engagement rate, content style, past collaborations and authenticity). •Conduct thorough vetting using industry tools (e.g., Sprout Social Influencer Management) to assess follower authenticity, engagement quality and content performance. CREATIVE BRIEF & STRATEGY A well-defined creative direction will guide influencer content to ensure brand consistency and messaging impact. •Develop a detailed creative brief with campaign objectives, key messaging, content themes and brand guidelines. •Provide influencers with content inspiration and deliverable expectations (e.g., Instagram posts, TikTok, Reels, Stories, blog features, etc.). •Ensure brand alignment while allowing influencers creative freedom to maintain authenticity. REPORTING & ANALYTICS Performance tracking and ROI measurement to evaluate the success of influencer partnerships. •Monitor key metrics including reach, impressions, engagement, clicks and conversions. •Compile performance reports with insights on best-performing influencers, content types and audience behavior •Optimize strategy based on data findings, adjusting influencer mix, content approach and engagement tactics as needed. INFLUENCER HOSTING Influencer hosting will take place throughout the year to align with key campaign milestones and maximize content impact. Page 118 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 INFLUENCER MARKETING To showcase a diverse mix of experiences throughout Naples, Marco Island, Everglades, LHG recommends engaging a dynamic group of travel and lifestyle influencers, with intentional emphasis on nature, arts, and culture to reach target markets and demographics. SUGGESTED INFLUENCERS @ cass.spinelli Cass Spinelli •148k followers –Instagram •5%engagement rate •Location: St. Pete, FL •Family,Lifestyle @the_essentialist_ Joanna Adach •194k followers –Instagram •3%engagement rate •Location: Miami, FL •Luxury Travel @ jesskidding_ Jess Menendez •25k followers –Instagram •61% engagement rate •Location: St. Pete, FL •Travel, Lifestyle 50 SAMPLING Page 119 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU INFLUENCER OUTREACH STRATEGY & PLAN 51 DEFINE CAMPAIGN GOALS & OBJECTIVES We start by outlining clear and measurable campaign goals to ensure our outreach is aligned with your overall marketing objectives (e.g., tracking specific KPIs such as reach, clicks, or conversion rates). These could include: •Brand Awareness •Engagement & Interactions •Conversions & Sales •Content Creations IDENTIFY THE RIGHT INFLUENCERS Next, we identify influencers who align with your brand values, target audience and marketing objectives. •Audience Demographics –Match influencers whose followers fit your ideal customer profile. •Engagement Rates –Prioritize influencers with active, engaged audiences (3-5% engagement rate) over those with large but passive followings. •Content Style –Choose influencers whose content style resonates with your brand’s tone, values and messaging. •Authenticity –Vet influencers based on their credibility and authenticity. We look for consistent, honest engagement rather than influencers who seem to push paid promotions excessively. TAILORED OUTREACH We take a tailored approach to influencer outreach, ensuring your brand connects with the right voices for maximum impact. •Custom Outreach Strategy –Personalized outreach for each influencer, considering platform, messaging and timing to optimize engagement. •Compelling Communication –Our team develops customized messages that highlight why the influencer is a perfect fit. •Seamless Execution –We handle outreach, providing influencers with expectations, deliverables and compensation details. •Expert Negotiation –From rates to content timelines, we manage all discussions to secure agreements that align with your brand’s goals. Page 120 of 440 52 PROVIDE CLEAR CAMAPIGN BRIEFS Once an influencer is onboard, provide a detailed creative brief that outlines expectations and guidelines. •Campaign Objective –Clearly communicate our goals and how we envision the influencer’s content supporting them. •Key Messaging –Share any messaging or themes that need to be incorporated into the content. •Creative Freedom –Allow influencers the creative freedom to present the brand in a way that resonates with their audience. •Content should feel natural to their voice while aligning with the brand’s image. •Deliverables –Outline specific content types (e.g., Instagram posts, Reels, TikToks, blog features, etc.), deadlines and any tagging or hashtag requirements. MONITOR & MEASURE PERFORMANCE Track the success of your influencer outreach and make data-driven decisions to optimize future efforts. •Key Metrics –Monitor reach, impressions, engagement rates, clicks and conversions. •Content Performance –Evaluate which types of content and influencers drive the best results. •Adjust Strategy –Based on campaign data, adjust influencer selection, messaging, or content formats to maximize ROI. APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU INFLUENCER OUTREACH STRATEGY & PLAN (CONT.) Page 121 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 53 CASE STUDY CHALLENGE Increase Visit Mississippi’s overall social media impressions, engagement, reach and link clicks to drive awareness for the destination. ACTION •Created and implemented a dedicated social media strategy, including sourcing impactful user-generated content and in-house photo and video, utilizing strong engagement tactics (interactive Stories and Reels videos), incorporating strategic hashtags, facilitating content campaigns and running social media giveaways. •Maintained a consistent and optimal posting schedule and utilized publishing platform Hootsuite to ensure posting is aligned with user behavior. •Monitored platform optimization and growth with monthly social reports. RESULTS In 2024, Visit Mississippi's pages saw significant growth, gaining 9K followers, generating over 54M impressions,2.7M video views, 1.4M engagements and more than 1.7K link clicks across Facebook, Instagram and Pinterest. VISIT MISSISSIPPI | SOCIAL MEDIA MANAGEMENT Page 122 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 54 CASE STUDY CHALLENGE Elevate Monterey County’s reputation as a world-class destination through strategic social media efforts. Drive overnight visitation by increasing impressions, engagement, video views and link clicks while championing sustainable, inclusive and responsible tourism practices. ACTION •Conducted a comprehensive audit of owned and competitor channels to identify opportunities for growth and improvement. •Developed and implemented a robust social media strategy, complete with brand guidelines, refreshed Instagram highlight icons and plans to expand onto emerging platforms like TikTok. •Delivered strategic monthly recommendations to align content with user behavior and trends, prioritizing Reels to maximize reach and engagement. •Leveraged local content creators to boost user-generated content (UGC) and social proof via the collaborator feature, expanding audience reach. •Monitored platform optimization and growth with monthly social reports. RESULTS In 2024, See Monterey’s pages saw significant growth, gaining 14K followers, generating over 93M impressions, 9.9M video views, 848K engagements and more than 176K link clicks across Facebook, Instagram, X, LinkedIn, Pinterest and YouTube. SEE MONTEREY | SOCIAL MEDIA STRATEGY Page 123 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 55 CASE STUDY CHALLENGE Increase the page’s overall impressions, engagements and link clicks to result in increased overall awareness of Providence as a premier arts and multi-cultural destination. ACTION •Enhanced social media strategy with a focus on the organization’s upcoming programs and events, history, arts & culture, hotels, and hidden gems. •Maintained a consistent and optimal posting schedule and utilized publishing platform Hootsuite to ensure posting aligned with user behavior. •Leveraged a strong hashtag strategy to drive engagement with #ThinkPVD. •Monitored platform optimization and growth with monthly social reports. RESULTS In 2024, PTC's pages saw significant growth, gaining 6.6K followers, generating over 800K impressions,605K video views and more than 37.5K engagements across Instagram and LinkedIn. PROVIDENCE TOURISM COUNCIL | SOCIAL MEDIA MANAGEMENT Page 124 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 EVALUATION CRITERIA NO. 4: COST OF SERVICES TO THE COUNTY 56 Page 125 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 57 LHG works on a monthly retainer annual contract basis. It does not bill on an allocated “time” basis and, in fact, no time records are maintained. All personnel are available as needed to achieve desired results regardless of time considerations. Clients receive the attention they need, when they need it. Activity is conducted on the basis of the public relations program developed jointly with the client team and quantified to the extent possible. This fee is developed from this program. •Retainer fees are payable monthly in advance •No expenses incurred on behalf of clients are market up in any way •Supervision costs are included in fees •Approved expenses are billed one month in arrears •Retainer contracts are subject to termination with 90 days’ notice by either party Lou Hammond Group proposed 12-month fee remains at $132,000 payable monthly in advance at $11,000. Included in that cost are out of pocket expenses such as telephone, postage, messenger and photocopying. Additional expenses such as staff/media travel and media events are pre-approved and billed at cost with no markup. LHG would continue to operate from annual out of pocket expense budget of $25,200 ($2,100 per month). Page 126 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU COST GRAPH & BID SCHEDULE 58 Monthly Service Fee $11,000 $132,000 Monthly Out-of-Pocket Expenses $2,100 $25,200 Annual Total Monthly Service Fees plus Annual Total Monthly Out-of-Pocket Expenses $157,200 Page 127 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU NO •Time sheets •Double billing YES •Financial transparency •Senior staff involvement •An extension of your team, emphasizing collaboration •Debt •Surprises HOW WE WORK 59 Page 128 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM 60 Page 129 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 Beginning with three clients and three employees, LHG has grown to become a leader in public relations with one of the industry’s most premier client rosters. Today, we are a marketing and communications firm serving nine key industries: destinations, cruise, real estate, arts/culture/nonprofit, culinary/spirits and technology. We emphasize collaboration in everything we do and treat our clients as valued partners while working as an extension of their teams. We are a firm that believes in transparency in our reporting, billing and overall communications. Our clients are long-term partners and we enjoy an unmatched reputation with the media. LHG offers the best of both worlds: a highly creative,results-oriented approach along with a service- oriented commitment to our clients. A BRIEF HISTORY 61 Page 130 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU FOUR DECADES 62 NY | SC | CO | GA | FL | TX 6 OFFICES 45 + EMPLOYEES 50 + CLIENTS OUR GOAL IS TO ALWAYS BE THE BEST. TO OUTWORK, OUT-THINK AND HAVE THE BEST RELATIONSHIPS OF ANY AGENCY. Page 131 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 ABOUT LHG NATIONAL REACH, REGIONAL APPROACH With Lou Hammond Group offices in key Naples, Marco Island, Everglades Convention & Visitors Bureau’s markets, the below team members are available to support the brand at a moment’s notice for proactive/reactive direct pitching efforts, in-person meetings, press trips and events as necessary. TAMPA Brittany Chapman Mackenzie Comerer CHARLESTON Gina Stouffer Meg Lewis Kelsey Donnelly ATLANTA Ashley Svarney Jessica Twine SAVANNAH Hartley Inge NEW YORK Terry Gallagher Allison Poris DENVER Jessica Foreman Emily Meshell DALLAS Sarah Sarver 63 Page 132 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 LHG’S EXPERTISE LHG provides a wide range of services to support your growth and vision. Expertise in the following disciplines. COMMUNITY RELATIONS CONTENT CREATION CRISIS MANAGEMENT ECONOMIC DEVELOPMENT ENTERTAINMENT/CELEBRITY ENGAGEMENT EXPERIENTIAL ACTIVATIONS INFLUENCER MARKETING MEDIA RELATIONS PAID MEDIA INTEGRATIONS PROMOTIONAL PARTNERSHIPS PUBLIC AFFAIRS SOCIAL MEDIA STORY TELLING THOUGHT LEADERSHIP 64 Page 133 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 ABOUT LHG LHG GLOBAL REACH YOUR PARTNERS WORLDWIDE LAUNCHED 2009 Curated community of independent agencies focusing on lifestyle Understand local cultures, market expertise Strong media/government relationships Work on project basis, experience, capable 27 MEMBERS COVERING 50+ COUNTRIES 65 Page 134 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 ABOUT LHG GLOBAL PARTNERS YOUR PARTNERS WORLDWIDE SERVICES Brand strategy Community relations Content creation Crisis management Economic development Entertainment/celebrity engagement Event planning Experiential activations Influencer marketing Integrated campaigns Media relations Paid media integrations Promotional partnerships Public affairs Social media Story telling Strategic planning Thought leadership 66 Page 135 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 OUR PARTNERS 67 DESTINATIONS HOSPITALITY & CRUISE REAL ESTATE & ECONOMIC DEVELOPMENT LIFESTYLE Page 136 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS 68 Page 137 of 440 APRIL 8, 2025 TEAM AND LOCATIONSRFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU YOUR CORE LHG TEAM 69 LHG WILL PROVIDE NAPLES,MARCO ISLAND,EVERGLADES CONVENTION &VISITORS BUREAU WITH AN ENTHUSIASTIC, EXPERIENCED ACCOUNT TEAM THAT HAS A PROVEN TRACK RECORD OF DELIVERING RESULTS. Our agency is proud to employ some of the most talented professionals in the industry—individuals who not only bring expertise but also foster a culture of camaraderie,collaboration,and a healthy dose of friendly competition. Terry Gallagher,Brittany Chapman and Mackenzie Comerer have led the account since 2020,consistently delivering award-winning results for the destination.They are joined by Erin Murphy and Valentina Vigliarolo,who together bring fresh perspective and strategic strength. The team is further supported by Senior Brand Manager,Grace Ubben,who provides expert consultation on social media strategy, as well as a broader agency structure led by our office president and bolstered by a talented in-office staff.This collaborative environment ensures seamless lead sharing,creative brainstorming,media outreach,and crisis support when needed—maximizing results and reinforcing a trusted partnership every step of the way. BRITTANY CHAPMAN PRESIDENT, FLORIDA MACKENZIE COMERER VICE PRESIDENT, FLORIDA VALENTINA VIGLIAROLO ACCOUNT EXECUTIVR, FLORIDA ERIN MURPHY ACCOUNT SUPERVISOR, FLORIDA GRACE UBBEN SENIOR BRAND MANAGER, FLORIDA TERRY GALLAGHER PRESIDENT, NEW YORK Page 138 of 440 LOU HAMMOND FOUNDER/CHAIRMAN STEPHEN HAMMOND CEO CRISTIANA DAZA VP OF ADMINISTRATION & FINANCE TYE BURRIS CONTROLLER RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 LHG CORPORATE STRUCTURE 70 Page 139 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 LOU HAMMOND | FOUNDER/CHAIRMAN Lou began her career in public relations and public affairs with Pan Am.During her 12 years there,she served as Director of Publicity and Promotion and developed firsthand knowledge of global business and marketing to sophisticated travelers.She also served as the carrier’s lobbyist for the City and State of New York.As the founder of LHG in 1984,Lou ensures that the firm remains true to core principles –independence,integrity,and the highest standards of excellence.She has firsthand knowledge of worldwide markets and enjoys long-term relationships with governments,opinion leaders and the media.Recognized for her leadership, Lou has received numerous prestigious awards and has been cited in Who’s Who in America for the past 20 years.Active in civic affairs,Lou sits on numerous boards and has a passion for 18th century French decorative arts.Cooking is her joy,and she is ready to play bridge anywhere and in any language! STEPHEN HAMMOND | CEO Stephen has guided LHG on a strategic path of growth.Remaining true to the firm’s founding principles,he has expanded the firm beyond its New York headquarters with regional offices in Charleston,Tampa,Miami,Atlanta,Houston and Denver.For over 25 years Stephen has collaborated closely with clients,to achieve goals while maximizing budgets.He has diversified the client base,incorporating economic development,real estate,technology,CPG,healthcare,arts, culture and nonprofits,with a keen focus on the future.Stephen is responsible for financial management and day-to-day operations to ensure the firm remains fiscally sound and independent.Working closely with staff to maintain a high standard of excellence,his goal is to create an environment that will attract and retain the best talent in the industry.Prior to joining the family firm (founded by his mother Lou Hammond),Stephen spent eight years with Grupo Televisa S.A. TEAM AND LOCATIONS LHG LEADERSHIP 71 Page 140 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 BRITTANY CHAPMAN | PRESIDENT, FLORIDA As President of Lou Hammond Group Florida, Brittany Chapman brings over 14 years of experience managing PR and social media for top destinations, resorts, and lifestyle brands. Her creative approach has driven heightened brand awareness and business growth through strategic publicity and multi-platform solutions. An avid storyteller and team leader, Brittany excels in identifying multi-platform strategies and providing pivotal digital solutions, leading LHG’s integrated PR and social media initiatives. Brittany’s industry performance has allowed her to work with clients like Aruba, Visit Park City, Hard Rock Hotels,Omni Hotels & Resorts, Spanx, Party City, and Rubbermaid. Previously, she led global PR efforts at a Florida-based firm, managing strategic plans and crisis communications. A Florida State University graduate and Tampa Bay native, Brittany loves boating and fishing in her free time. Role: Overall Strategy, Account Management, Crisis Communications Tourism Related Experience: Visit Panama City Beach, Florida’s Paradise Coast (Naples, Marco Island, Everglades), Visit St. Pete/Clearwater, Aruba Tourism Authority, Experience Columbus, Nassau Paradise Island, Bahamas, Greater Fort Lauderdale Convention & Visitors Bureau, Bradenton Area Convention & Visitors Bureau, Florida’s Sports Coast, Punta Gorda/Englewood Beach Visitors & Convention Bureau, Visit Mississippi, Visit Baton Rouge, Explore Boone N.C., Hard Rock Hotels All Inclusive Resorts, Daytona Beach International Airport, Charleston International Airport TERRY GALLAGHER | PRESIDENT, NEW YORK With 36 years in the travel industry, Terry has implemented outstanding strategic communications programs for countries, states,cities, hotels, cruise lines and airlines since joining LHG in 1992. His highly successful media strategy is guided by his training and experience in journalism. This perspective has helped build strong personal relationships with editors and producers at top outlets. As the agency’s crisis management chair, he is there to provide counsel and assistance to help clients mitigate difficult situations, then steer recovery and restore the brand’s reputation in the marketplace. Terry’s outstanding achievements in the industry were recognized in 2018 when he was named the Grice Lifetime Achievement Award winner by HSMAI, the organization’s highest honor. Role:Strategic and Creative Insight Tourism Related Experience: Jamaica Tourist Board, Providence Tourism Council, Visit Buffalo Niagara, New Jersey Division of Travel & Tourism, Tourism Santa Fe, Travel South Dakota, Dubai Economy & Tourism, Visit Panama City Beach, Florida’s Paradise Coast (Naples, Marco Island, Everglades), Nassau Paradise Island, Bahamas, Visit Natchez, New Hampshire Division of Travel & Tourism Development, Visit Norfolk, Sonoma County Tourism, Aruba Tourism Authority, Massachusetts Office of Travel and Tourism, Empire State Development TEAM AND LOCATIONS YOUR NAPLES, MARCO ISLAND, EVERGLADES CVB TEAM 72 Page 141 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 TEAM AND LOCATIONS YOUR NAPLES, MARCO ISLAND, EVERGLADES CVB TEAM 73 ERIN MURPHY | ACCOUNT SUPERVISOR, FLORIDA As an Account Supervisor at Lou Hammond Group Tampa, Erin Murphy brings five years of experience in public relations, influencer marketing, community relations and social media. By prioritizing strategic communications and relationship building, she routinely earns her clients features in print, digital and broadcast outlets and executes impactful influencer marketing campaigns to support broader business objectives. With a passion for storytelling and a finder on the pulse of pop culture and industry trends –Erin has a proven track record of success in the lifestyle, hospitality and event sectors of earned and owned media with a specialty in food and beverage. Prior to Lou Hammond Group, Erin spearheaded the national integrated marketing efforts for Outback Steakhouse as the account lead at its public relations agency of record. Additionally, Erin managed local media initiatives on behalf of Water Street Tampa, a $4 billion mixed-use development in Florida, and oversaw the full-service social media management of several luxury apartment complexes across the state. Erin graduated from High Point University in High Point, North Carolina, where she obtained her Bachelor’s and Master’s degrees in strategic communications. When she moved from Maine to Florida almost a decade ago, she traded alpine skiing for year-round boating. In addition to beach days, Erin enjoys reading, hosting friends for Pinterest-inspired get-togethers, and discovering new music and small businesses. Role: Account Management, Media Relations, Reporting Tourism Related Experience: Florida’s Paradise Coast (Naples, Marco Island, Everglades), Experience Columbus, Palmetto Marriott Resort & Spa, The Junto Hotel, The Vinoy Resort & Golf Club MACKENZIE COMERER | VICE PRESIDENT, FLORIDA As Vice President of Lou Hammond Group Florida, Mackenzie Comerer brings over a decade of experience in public relations for global hotel brands and one of Florida’s top Destination Marketing Organizations. She previously led PR for Visit St. Pete/Clearwater, managing communications strategy domestically and internationally. Highlights of her career include launching a destination series on Amazon Prime and executing a Super Bowl LV campaign during COVID-19. Mackenzie’s travel industry roots fuel her for discovering and promoting unique client stories. A Florida State University graduate and Tampa Bay resident, she enjoys the area’s weather, outdoor activities, and sunsets at Pass-A-Grille beach. Role:Strategic and Creative Insight, Account Management, Media Relations Tourism Related Experience: Visit St. Pete/Clearwater, Florida’s Paradise Coast (Naples, Marco Island, Everglades), Experience Columbus, Palmetto Marriott Resort & Spa, The Junto Hotel, Hard Rock Hotels All Inclusive Resort, The Vinoy Resort & Golf Club Page 142 of 440 VALENTINA VIGLIAROLO | ACCOUNT EXECUTIVE, FLORIDA As Vice President of Lou Hammond Group Florida, Mackenzie Comerer brings over a decade of experience in public relations for global hotel brands and one of Florida’s top Destination Marketing Organizations. She previously led PR for Visit St. Pete/Clearwater, managing communications strategy domestically and internationally. Highlights of her career include launching a destination series on Amazon Prime and executing a Super Bowl LV campaign during COVID-19. Mackenzie’s travel industry roots fuel her for discovering and promoting unique client stories. A Florida State University graduate and Tampa Bay resident, she enjoys the area’s weather, outdoor activities, and sunsets at Pass-A-Grille beach. Role:Strategic and Creative Insight, Account Management, Media Relations Tourism Related Experience: Visit Panama City Beach, Experience Columbus, Palmetto Marriott Resort & Spa, Northwest Florida Beaches Airport, The Junto Hotel, The Vinoy Resort & Golf Club RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 TEAM AND LOCATIONS 74 YOUR NAPLES, MARCO ISLAND, EVERGLADES CVB TEAM GRACE UBBEN | SENIOR BRAND MANAGER, FLORIDA Grace brings over six years of experience in communications strategy, social media management, content creation and social listening for lifestyle, destination and food and beverage brands. A creative thinker and strategic storyteller, Grace leverages her skills as a communicator to help our clients connect with people through innovative, engaging and culturally relevant social content. Leading LHG’s #SocialTeam, she manages social media strategies and content across multiple platforms, oversees the execution of influencer campaigns, and identifies opportunities to optimize for consistent growth. Previously, Grace advised the social media strategy for Publix Super Markets at a renowned marketing agency. In addition, she spent years specializing in creating content and managing engagement for a range of national food & beverage brands, including Applegate Natural & Organic Meats, Duncan Hines and Orville. With a keen eye for cultural trends and consumer behavior, Grace is well versed in identifying shifts in the social media landscape and crafting relevant, actionable opportunities for brands to engage with people on social. Whether crafting compelling content, optimizing campaigns, or leveraging influencer partnerships, she is committed to making sure LHG’s clients stay ahead of the curve in an ever-evolving digital landscape. Grace is a Tallahassee native and a proud graduate of the University of Florida (chomp chomp!) now living in sunny St. Pete. When she’s not scrolling through Instagram or listening to her favorite podcast, she loves visiting the local farmer’s market, going to concerts, finding the best matcha latte in town and hosting dinner parties for friends and family. Role: Social Media Strategy, Influencer Relations Tourism Related Experience: Visit Mississippi, Visit Natchez, See Monterey, Explore Charleston, Charleston International Airport, Nassau & Paradise Island Promotion Board, Providence Tourism Council, Travel Marquette, Experience Columbus, Lodging Dynamics, Four Seasons Ocean Club Residences (Bahamas), The Territory Golf & Country Club Page 143 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 RESUMES STAFF RESUMES 75 BRITTANY CHAPMAN Lou Hammond Group | May 2021–Present President, Public Relations & Social Media Florida State University Previous work: Aqua Marketing | Managing Director Public Relations & Social Media | Apr 2019–May 2021 The Zimmerman Agency | Account Supervisor, Public Relations | Aug 2012–Apr 2019 The Clear Agency | Executive Marketing Coordinator | Apr 2011–Jul 2012 Franklin Street Financial | Marketing Coordinator | Aug 2010–Apr 2011 TERRY GALLAGHER Lou Hammond Group | May 1992–Present President, Public Relations Saint Peter’s University Previous work: Peter Martin & Associates | Senior Account Executive| 1990–1992 Canfield Holler & Partners | Account Executive | 1988–1990 Bayonne Community News | Staff | 1987-1988 Page 144 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 RESUMES STAFF RESUMES 76 MACKENZIE COMERER Lou Hammond Group | Oct 2022–Pres Vice President, Public Relations Florida State University Previous work: Visit St. Pete Clearwater | Senior Media Relations Manager | May 2017– Oct 2022 The Zimmerman Agency | Public Relations Account Supervisor | Jan 2012–Apr 2017 Tallahassee Democrat | Community Relations Intern | 2012– 2012 ERIN MURPHY Lou Hammond Group | Jan 2024–Pres Account Supervisor, Public Relations High Point University Previous work: Press PR + Marketing | Public Relations Account Manager | Feb 2022–Dec 2023 Press PR + Marketing | Public Relations Account Coordinator | Dec 2021–Feb 2022 Clearwater Central Catholic High School | Assistant Director of Alumni Relations | Aug 2020–Dec 2021 Huk | Freelance Marketing Consultant | Feb 2020– Nov 2021 Page 145 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 RESUMES STAFF RESUMES 77 GRACE UBBEN Lou Hammond Group | Apr 2022–Pres Senior Brand Manager, Social Media University of Florida Previous work: 22Squared | Communications Strategist | Nov 2020–Apr 2022 Hauswirth/Co | Social Engagement Intern | Sep 2020–Nov 2020 The Agency at UF | Account Supervisor | Jan 2019–May 2020 VALENTINA VIGLIAROLO Lou Hammond Group | Mar 2024–Pres Account Executive, Public Relations Florida State University Previous work: Moore | Marketing Communications and Digital Content Intern | Aug 2023–Dec 2023 FSU College of Communication & Information| Media Intern | May 2023–Dec 2023 Tally and Fin, INC | Social Media Intern | Jan 2023–Apr 2023 Her Campus FSU | Content Editor | Jan 2022–May 2023 Colle McVoy | Social Analytics Intern | Jun 2019–Aug 2019 Page 146 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 78 PROOF OF PERFORMANCE | COLLIER COVERAGE Page 147 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 79 PROOF OF PERFORMANCE | COLLIER COVERAGE Page 148 of 440 APRIL 8, 2025 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU 80 PROOF OF PERFORMANCE | COLLIER COVERAGE Page 149 of 440 SKILLED PLACEMAKING We understand that DMOs like Naples, Marco Island, Everglades CVB are both destination managers and marketers. By boosting awareness of Florida's Paradise Coast as an ideal place to visit, we can also attract businesses and residents, enhancing the region’s economic health and community management. Our holistic approach recognizes that “everyone is a visitor first.” LHG is eager to champion Collier County, positioning it at the forefront of its competitive set by showcasing its world-class outdoor adventures, luxurious shopping and dining, vibrant arts and culture, and the natural beauty that makes the Paradise Coast unlike anywhere else. FLORIDA EXPERTISE LHG has a rich history of representing destinations and companies in Florida. We have maintained an office in the state for ten years, serving various travel and lifestyle brands. Our extensive experience provides unique insights and strategies tailored to Florida’s distinctive tourism landscape. Our regional office staffed by Florida residents ensure a deep local understanding. Every member of your account team was first a member of your target market—and has since collected countless fond memories of Florida's Paradise Coast! LHG is proud to serve as the current agency of record for Naples, Marco Island, Everglades Convention & Visitors Bureau, and we are thrilled to submit this proposal to continue our successful partnership. Our proven track record, deep understanding of the destination, and unwavering commitment to excellence make us the ideal partner to build on this momentum and take the CVB’s visibility to even greater heights. RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 WHY LHG FOR COLLIER COUNTY PROVEN INDUSTRY LEADERSHIP AND EXPERTISE LHG is an award-winning leader in public relations with over 40 years of experience, recognized as a top resource in destination marketing. We currently represent 30+ destinations, including Sante Fe, NM, the Jamaica Tourist Board, the Kentucky Department of Tourism, Monterey, CA and Charleston, SC. Our deep understanding of destination promotion and track record of long-term client relationships highlight our ability to deliver impactful results. 81 Page 150 of 440 MARKET KNOWLEDGE AND REACH At LHG, we possess intimate knowledge of Florida's Paradise Coast's key markets. We conduct regular media missions to established and emerging markets such as New York, Chicago, Tampa-St. Pete, Miami-Fort Lauderdale, Washington, D.C. and Atlanta. This extensive reach allows us to make an immediate and significant impact for Collier County, ensuring that your destination receives the attention and recognition it deserves. APRIL 8, 2025 WHY LHG FOR COLLIER COUNTY UNMATCHED MEDIA RELATIONSHIPS No other agency in the industry has the media relationships of LHG. We are respected by top names like Jacqui Gifford at Travel + Leisure, Jesse Ashlock at Condé Nast Traveler, Amy Alipio at National Geographic, and many more. Media seek out LHG first with assignments, leads and story brainstorming because of our creativity,quality of work and responsiveness, backed by a client roster that is the finest in the business. These positive, longstanding relationships benefit your bottom line and the reputation of Naples, Marco Island, Everglades Convention & Visitors Bureau within the industry and beyond. Choosing to continue your partnership with Lou Hammond Group means reaffirming a commitment to excellence, collaboration, and results. With a deep understanding of your goals and a proven track record of success, we are excited by the opportunity to build on the momentum we've created together and drive even greater impact in the future. RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU COMMITMENT TO QUALITY AND PERSONALIZED SERVICE At LHG, we are more than an agency—we are a dedicated partner committed to the success of Florida's Paradise Cost. Our firm is large enough to handle major brands, yet small enough to provide personalized, attentive service that meets the unique needs of your destination. We operate without time sheets or hourly billing, ensuring that all necessary resources are devoted to achieving your goals. Our fiercely independent approach guarantees that we never run out of time for you. We are personally invested in the success of Collier County and are motivated to elevate its profile as a premier Florida destination. We look forward to the opportunity to continue delivering innovative strategies, unwavering dedication, and results that reflect our shared passion for success. 82 Page 151 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 LHG WORKS ON A MONTHLY RETAINER ANNUAL CONTRACT BASIS. It does not bill on an allocated “time” basis and, in fact, no time records are maintained. All personnel are available as needed to achieve desired results regardless of time considerations. Clients receive the attention they need, when they need it. TYE BURRIS Controller Demonstrated record of transparency; established history of CPA-certified responsible business practices Oversee account financial management ongoing, forecasting, monthly reports, budget alignment Manage procurement process, negotiation, three bids, vet credentials Documentation of purchases/services per agreement/expectations Obtain approvals, payments, provide disbursements as contract dictates Activity is conducted on the basis of a public relations program developed jointly with the client team and quantified to the extent possible. The fee is developed from this program. 1)Retainer fees are payable monthly in advance. 2)No expenses incurred on behalf of clients are marked up in any way. 3)Supervision costs are included in fees. 4)Approved expenses are billed at cost with no mark up one month in arrears. CONTROLLER’S SERVICES 83 Page 152 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 REQUIRED FORMS 84 Page 153 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 85 Page 154 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 86 Page 155 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 87 Page 156 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 88 Page 157 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 89 Page 158 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 90 Page 159 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 91 Page 160 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 92 Page 161 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 93 Page 162 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 94 Page 163 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 95 Page 164 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 96 Page 165 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 97 Page 166 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 98 Page 167 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 99 Page 168 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 100 Page 169 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 101 Page 170 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 102 Page 171 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 103 Page 172 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 104 Page 173 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 105 Page 174 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 106 Page 175 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 107 Page 176 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 108 Page 177 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 109 Page 178 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 110 Page 179 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 111 Page 180 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 112 Page 181 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 113 Page 182 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 114 Page 183 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 115 Page 184 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 116 Page 185 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 117 Page 186 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 118 Page 187 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 119 Page 188 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 120 CLIENT REFERENCE #1 EXPLORE CHARLESTON Page 189 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 121 CLIENT REFERENCE #1 EXPLORE CHARLESTON Page 190 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 122 CASE STUDY CHALLENGE Change Charleston’s perception from a second-tier tourist destination to a highly sought- after vacation experience and good place to do business. ACTION •Launched annual Charleston Wine & Food Festival and Charleston Heritage Federation to elevate the city’s profile among culinary and arts/culture audiences. •Advocated Explore Charleston’s tourism management initiatives through public relations and social media services on behalf of the Charleston Hospitality Association. Provided crisis communications and recovery support ongoing. •Arranged relationships with NBC’s “TODAY,” resulting in two on-location segment series. RESULTS •Charleston judged #1 Small U.S. City, Condé Nast Traveler; ranked #1 U.S. City, Travel + Leisure (12 years in a row); won Best U.S. City, AFAR and voted The South’s Best City, Southern Living. As a result, research links activity to increased airlift from multiple airlines. •Results a 50% sustained growth reported in tourism revenue and the establishment that Charleston is a four-season destination. EXPLORE CHARLESTON | A 16-YEAR PARTNERSHIP Average Annual Reach: 996 million+ impressions Page 191 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 123 CLIENT REFERENCE #2 JEKYLL ISLAND AUTHORITY Page 192 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 124 CASE STUDY CHALLENGE Solidify Jekyll Island as the go-to destination for travelers seeking a unique experience to see and learn about sea turtles, while also positioning the island as a premier destination for conservation and eco-tourism activities. ACTION •Hosted six journalists for sea turtle experiences, including a CNN broadcast crew. •Generated national coverage in FOX News, ABC, NPR, USA Today, Southern Living and more. •Showcased the destination’s array of offerings through segmented pitching and creative story angles. RESULTS •Three CNN broadcast segments highlighting Jekyll Island’s sea turtles and conservation efforts. •Secured 3.3 billion+ impressions in just seven months. JEKYLL ISLAND AUTHORITY | A 1.5-YEAR PARTNERSHIP Average Annual Reach: 3.6 billion+ impressions Page 193 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 125 CLIENT REFERENCE #3 TOURISM SANTA FE Page 194 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 126 CASE STUDY CHALLENGE Expand Santa Fe’s reputation as one of America’s most culturally rich art cities. Drive increased awareness as well for culinary and outdoor segments to local, regional, and national audiences. ACTION •Launched PR campaign matching messaging to outlets, underscoring outdoor and culinary strengths of the city. •Organized media tours from top feeder markets, including New York, Los Angeles, San Francisco, Chicago, Denver, Houston, Dallas, Phoenix; met 30+ outlets annually. •Coordinated press visits of 50+ key travel writers, Austin-American Statesman, Chicago Tribune, The Dallas Morning News, Forbes and USA Today; and customized itineraries allowing behind-the-scenes access. •Co-hosted 10+ journalists annually with Ski Santa Fe, showcasing accessibility to the slopes. •Partnered with New Mexico Tourism to host the Bachelor; leveraged episode to create secondary coverage with distinctive hotel packages. •Launched Santa Fe Margarita Trail, featuring 30 different spots throughout the city. RESULTS •Dedicated coverage in The Los Angeles Times, USA Today and New York Times; magazines: Condé Nast Traveler, National Geographic Traveler, AFAR, Robb Report and Travel + Leisure; websites: Huffington Post, Forbes.com; meeting trades: Successful Meetings and more. Average 250 stories per year. Named America’s “Number One Culinary Getaway,” Travel + Leisure. Consecutive Top 5 “Best U.S. City” Ranking, Travel + Leisure. #2 Small City, Condé Nast Traveler. Best Little Cities To Live If You Love Outdoors, Market Water. •Santa Fe ranked #2 Favorite City in the U.S. Travel + Leisure 2023 World’s Best and Condé Nast Traveler 2023 Readers Choice Awards SANTA FE | A 15-YEAR PARTNERSHIP Average Annual Reach: 1 billion+ impressions Page 195 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 127 CLIENT REFERENCE #4 VISIT MISSISSIPPI Page 196 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 128 CASE STUDY CHALLENGE Position Mississippi as an undiscovered southeastern destination offering unmatched outdoor, historic, culinary and cultural experiences and hospitality that “welcomes all who wander” in a more inclusive way than previously perceived. ACTION •Implemented a statewide regional strategy for media relations, matching agency ambassadors with individual stakeholders to ensure equitable coverage. •Introduced Mississippi to national and regional media through a series of regional highlights showcasing the outdoor, civil rights, culinary and cultural attractions, events and unique lodging found around the state. •Hosted media and influencers on individual trips to experience multiple destinations within the state based on road-trip, outdoor adventure and culinary themes. •Executed media missions in target markets (New York, Chicago, Atlanta) in conjunction with major events like the Chicago Blues Festival and Atlanta Food and Wine Festival. •Partnered with Fox News to tout Mississippi as a top domestic drive market along with a satellite media tour targeting major markets. RESULTS •Secured coverage in USA Today, Forbes, Thrillist, Southern Living, Travel and Leisure, Ebony, Atlanta Journal Constitution, Matador Network and Smart Meetings, among others. VISIT MISSISSIPPI | A 3-YEAR PARTNERSHIP Page 197 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 129 Page 198 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 130 Page 199 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 131 Page 200 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 132 Page 201 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 133 Page 202 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 134 Page 203 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE NOT APPLICABLE 135 Page 204 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU THANK YOU FOR THE OPPORTUNITY! Page 205 of 440 Page 206 of 440 Page 207 of 440 Page 208 of 440 Page 209 of 440 Page 210 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 120 CLIENT REFERENCE #1 EXPLORE CHARLESTON Page 211 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 121 CLIENT REFERENCE #1 EXPLORE CHARLESTON Page 212 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 122 CASE STUDY CHALLENGE Change Charleston’s perception from a second-tier tourist destination to a highly sought- after vacation experience and good place to do business. ACTION •Launched annual Charleston Wine & Food Festival and Charleston Heritage Federation to elevate the city’s profile among culinary and arts/culture audiences. •Advocated Explore Charleston’s tourism management initiatives through public relations and social media services on behalf of the Charleston Hospitality Association. Provided crisis communications and recovery support ongoing. •Arranged relationships with NBC’s “TODAY,” resulting in two on-location segment series. RESULTS •Charleston judged #1 Small U.S. City, Condé Nast Traveler; ranked #1 U.S. City, Travel + Leisure (12 years in a row); won Best U.S. City, AFAR and voted The South’s Best City, Southern Living. As a result, research links activity to increased airlift from multiple airlines. •Results a 50% sustained growth reported in tourism revenue and the establishment that Charleston is a four-season destination. EXPLORE CHARLESTON | A 16-YEAR PARTNERSHIP Average Annual Reach: 996 million+ impressions Page 213 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 123 CLIENT REFERENCE #2 JEKYLL ISLAND AUTHORITY Page 214 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 124 CASE STUDY CHALLENGE Solidify Jekyll Island as the go-to destination for travelers seeking a unique experience to see and learn about sea turtles, while also positioning the island as a premier destination for conservation and eco-tourism activities. ACTION •Hosted six journalists for sea turtle experiences, including a CNN broadcast crew. •Generated national coverage in FOX News, ABC, NPR, USA Today, Southern Living and more. •Showcased the destination’s array of offerings through segmented pitching and creative story angles. RESULTS •Three CNN broadcast segments highlighting Jekyll Island’s sea turtles and conservation efforts. •Secured 3.3 billion+ impressions in just seven months. JEKYLL ISLAND AUTHORITY | A 1.5-YEAR PARTNERSHIP Average Annual Reach: 3.6 billion+ impressions Page 215 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 125 CLIENT REFERENCE #3 TOURISM SANTA FE Page 216 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 126 CASE STUDY CHALLENGE Expand Santa Fe’s reputation as one of America’s most culturally rich art cities. Drive increased awareness as well for culinary and outdoor segments to local, regional, and national audiences. ACTION •Launched PR campaign matching messaging to outlets, underscoring outdoor and culinary strengths of the city. •Organized media tours from top feeder markets, including New York, Los Angeles, San Francisco, Chicago, Denver, Houston, Dallas, Phoenix; met 30+ outlets annually. •Coordinated press visits of 50+ key travel writers, Austin-American Statesman, Chicago Tribune, The Dallas Morning News, Forbes and USA Today; and customized itineraries allowing behind-the-scenes access. •Co-hosted 10+ journalists annually with Ski Santa Fe, showcasing accessibility to the slopes. •Partnered with New Mexico Tourism to host the Bachelor; leveraged episode to create secondary coverage with distinctive hotel packages. •Launched Santa Fe Margarita Trail, featuring 30 different spots throughout the city. RESULTS •Dedicated coverage in The Los Angeles Times, USA Today and New York Times; magazines: Condé Nast Traveler, National Geographic Traveler, AFAR, Robb Report and Travel + Leisure; websites: Huffington Post, Forbes.com; meeting trades: Successful Meetings and more. Average 250 stories per year. Named America’s “Number One Culinary Getaway,” Travel + Leisure. Consecutive Top 5 “Best U.S. City” Ranking, Travel + Leisure. #2 Small City, Condé Nast Traveler. Best Little Cities To Live If You Love Outdoors, Market Water. •Santa Fe ranked #2 Favorite City in the U.S. Travel + Leisure 2023 World’s Best and Condé Nast Traveler 2023 Readers Choice Awards SANTA FE | A 15-YEAR PARTNERSHIP Average Annual Reach: 1 billion+ impressions Page 217 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 127 CLIENT REFERENCE #4 VISIT MISSISSIPPI Page 218 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 128 CASE STUDY CHALLENGE Position Mississippi as an undiscovered southeastern destination offering unmatched outdoor, historic, culinary and cultural experiences and hospitality that “welcomes all who wander” in a more inclusive way than previously perceived. ACTION •Implemented a statewide regional strategy for media relations, matching agency ambassadors with individual stakeholders to ensure equitable coverage. •Introduced Mississippi to national and regional media through a series of regional highlights showcasing the outdoor, civil rights, culinary and cultural attractions, events and unique lodging found around the state. •Hosted media and influencers on individual trips to experience multiple destinations within the state based on road-trip, outdoor adventure and culinary themes. •Executed media missions in target markets (New York, Chicago, Atlanta) in conjunction with major events like the Chicago Blues Festival and Atlanta Food and Wine Festival. •Partnered with Fox News to tout Mississippi as a top domestic drive market along with a satellite media tour targeting major markets. RESULTS •Secured coverage in USA Today, Forbes, Thrillist, Southern Living, Travel and Leisure, Ebony, Atlanta Journal Constitution, Matador Network and Smart Meetings, among others. VISIT MISSISSIPPI | A 3-YEAR PARTNERSHIP Page 219 of 440 Company ID Number: Client Company ID Number: THE E-VERIFY MEMORANDUM OF UNDERSTANDING FOR EMPLOYERS USING A WEB SERVICES E-VERIFY EMPLOYER AGENT ARTICLE I PURPOSE AND AUTHORITY The parties to this agreement are the Department of Homeland Security (DHS), the (Employer), and the Web Services E-Verify Employer Agent. The purpose of this agreement is to set forth terms and conditions which the Employer and the Web Services E-Verify Employer Agent will follow while participating in E-Verify. E-Verify is a program that electronically confirms an employee’s eligibility to work in the United States after completion of Form I-9, Employment Eligibility Verification (Form I-9). This Memorandum of Understanding (MOU) explains certain features of the E-Verify program and describes specific responsibilities of the Employer, the E-Verify Employer Agent, the Social Security Administration (SSA), and DHS. References in this MOU to the Employer include the Web Services E-Verify Employer Agent when acting on behalf of the Employer. For purposes of this MOU, the E-Verify browser refers to the website that provides direct access to the E-Verify system: https://E-Verify.uscis.gov/emp/. You may access E-Verify directly free of charge via the E-Verify browser. Authority for the E-Verify program is found in Title IV, Subtitle A, of the Illegal Immigration Reform and Immigrant Responsibility Act of 1996 (IIRIRA), Pub. L. 104-208, 110 Stat. 3009, as amended (8 U.S.C. § 1324a note). The Federal Acquisition Regulation (FAR) Subpart 22.18, “Employment Eligibility Verification” and Executive Order 12989, as amended, provide authority for Federal contractors and subcontractors (Federal contractor) to use E-Verify to verify the employment eligibility of certain employees working on Federal contracts. ARTICLE II RESPONSIBILITIES A.RESPONSIBILITIES OF THE EMPLOYER For purposes of this MOU, references to the Employer include the Web Services E-Verify Employer Agent when acting on behalf of the Employer. 1.By enrolling in E-Verify and signing the applicable MOU, the Employer asserts that it is a legitimate company which intends to use E-Verify for legitimate purposes only and in accordance with the laws, regulations and DHS policies and procedures relating to the use of E-Verify. Page 1 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 220 of 440 Company ID Number:Client Company ID Number: 2. The Employer agrees to display the following notices supplied by DHS (though the Web Services E-Verify Employer Agent) in a prominent place that is clearly visible to prospective employees and all employees who are to be verified through the system: a.Notice of E-Verify Participation b.Notice of Right to Work 3. The Employer agrees to provide to the SSA and DHS the names, titles, addresses, and telephone numbers of the Employer representatives to be contacted about E-Verify. The Employer also agrees to keep such information current by providing updated information to SSA and DHS whenever the representatives’ contact information changes. 4.The Employer agrees to become familiar with and comply with the most recent version of the E-Verify User Manual. The Employer will obtain the E-Verify User Manual from the Web Services E-Verify Employer Agent, and will be notified by the Web Services E-Verify Employer Agent when a new version of the E-Verify User Manual becomes available. 5. The Employer agrees to comply with current Form I-9 procedures, with two exceptions: a.If an employee presents a "List B" identity document, the Employer agrees to only accept "List B" documents that contain a photo. (List B documents identified in 8 C.F.R. 274a.2(b)(1)(B)) can be presented during the Form I-9 process to establish identity.) If an employee objects to the photo requirement for religious reasons, the Employer should contact E-Verify at 888-464-4218. b. If an employee presents a DHS Form I-551 (Permanent Resident Card), Form I-766 (Employment Authorization Document), or U.S. Passport or Passport Card to complete Form I-9, the Employer agrees to make a photocopy of the document and to retain the photocopy with the employee’s Form I-9. The Employer will use the photocopy to verify the photo and to assist DHS with its review of photo mismatches that employees contest. DHS may in the future designate other documents that activate the photo screening tool. Note: Subject only to the exceptions noted previously in this paragraph, employees still retain the right to present any List A, or List B and List C, document(s) to complete the Form I-9. 6. The Employer agrees to record the case verification number on the employee's Form I-9 or to print the screen containing the case verification number and attach it to the employee's Form I-9. 7.The Employer agrees that, although it participates in E-Verify, the Employer has a responsibility to complete, retain, and make available for inspection Forms I-9 that relate to its employees, or from other requirements of applicable regulations or laws, including the obligation to comply with the antidiscrimination requirements of section 274B of the INA with respect to Form I-9 procedures. a. The following modified requirements are the only exceptions to an Employer’s obligation to not employ unauthorized workers and comply with the anti-discrimination provision of the INA: (1) List B identity documents must have photos, as described in paragraph 6 above; (2) When an Employer confirms the identity and employment eligibility of newly hired employee using E-Verify procedures, the Employer establishes a rebuttable presumption that it has not violated section 274A(a)(1)(A) of Page 2 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 221 of 440 Company ID Number: Client Company ID Number: the Immigration and Nationality Act (INA) with respect to the hiring of that employee; (3) If the Employer receives a final nonconfirmation for an employee, but continues to employ that person, the Employer must notify DHS and the Employer is subject to a civil money penalty between $550 and $1,100 for each failure to notify DHS of continued employment following a final nonconfirmation; (4) If the Employer continues to employ an employee after receiving a final nonconfirmation, then the Employer is subject to a rebuttable presumption that it has knowingly employed an unauthorized alien in violation of section 274A(a)(1)(A); and (5) no E-Verify participant is civilly or criminally liable under any law for any action taken in good faith based on information provided through the E-Verify. b.DHS reserves the right to conduct Form I-9 compliance inspections, as well as any other enforcement or compliance activity authorized by law, including site visits, to ensure proper use of E-Verify. 8.The Employer is strictly prohibited from creating an E-Verify case before the employee has been hired, meaning that a firm offer of employment was extended and accepted and Form I-9 was completed. The Employer agrees to create an E-Verify case for new employees within three Employer business days after each employee has been hired (after both Sections 1 and 2 of Form I-9 have been completed), and to complete as many steps of the E-Verify process as are necessary according to the E-Verify User Manual. If E-Verify is temporarily unavailable, the three-day time period will be extended until it is again operational in order to accommodate the Employer's attempting, in good faith, to make inquiries during the period of unavailability. 9. The Employer agrees not to use E-Verify for pre-employment screening of job applicants, in support of any unlawful employment practice, or for any other use that this MOU or the E-Verify User Manual does not authorize. 10. The Employer must use E-Verify (through its Web Services E-Verify Employer Agent) for all new employees. The Employer will not verify selectively and will not verify employees hired before the effective date of this MOU. Employers who are Federal contractors may qualify for exceptions to this requirement as described in Article II.B of this MOU. 11. The Employer agrees to follow appropriate procedures (see Article III below) regarding tentative nonconfirmations. The Employer must promptly notify employees in private of the finding and provide them with the notice and letter containing information specific to the employee’s E-Verify case. The Employer agrees to provide both the English and the translated notice and letter for employees with limited English proficiency to employees. The Employer agrees to provide written referral instructions to employees and instruct affected employees to bring the English copy of the letter to the SSA. The Employer must allow employees to contest the finding, and not take adverse action against employees if they choose to contest the finding, while their case is still pending. Further, when employees contest a tentative nonconfirmation based upon a photo mismatch, the Employer must take additional steps (see Article III.B below) to contact DHS with information necessary to resolve the challenge. 12. The Employer agrees not to take any adverse action against an employee based upon the employee's perceived employment eligibility status while SSA or DHS is processing the verification request unless the Employer obtains knowledge (as defined in 8 C.F.R. § 274a.1(l)) that the employee is not work authorized. The Employer understands that an initial inability of the SSA or DHS automated Page 3 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 222 of 440 Company ID Number: Client Company ID Number: verification system to verify work authorization, a tentative nonconfirmation, a case in continuance (indicating the need for additional time for the government to resolve a case), or the finding of a photo mismatch, does not establish, and should not be interpreted as, evidence that the employee is not work authorized. In any of such cases, the employee must be provided a full and fair opportunity to contest the finding, and if he or she does so, the employee may not be terminated or suffer any adverse employment consequences based upon the employee’s perceived employment eligibility status (including denying, reducing, or extending work hours, delaying or preventing training, requiring an employee to work in poorer conditions, withholding pay, refusing to assign the employee to a Federal contract or other assignment, or otherwise assuming that he or she is unauthorized to work) until and unless secondary verification by SSA or DHS has been completed and a final nonconfirmation has been issued. If the employee does not choose to contest a tentative nonconfirmation or a photo mismatch or if a secondary verification is completed and a final nonconfirmation is issued, then the Employer can find the employee is not work authorized and terminate the employee’s employment. Employers or employees with questions about a final nonconfirmation may call E-Verify at 1-888-464-4218 (customer service) or 1-888-897-7781 (worker hotline). 13.The Employer agrees to comply with Title VII of the Civil Rights Act of 1964 and section 274B of the INA as applicable by not discriminating unlawfully against any individual in hiring, firing, employment eligibility verification, or recruitment or referral practices because of his or her national origin or citizenship status, or by committing discriminatory documentary practices. The Employer understands that such illegal practices can include selective verification or use of E-Verify except as provided in part D below, or discharging or refusing to hire employees because they appear or sound “foreign” or have received tentative nonconfirmations. The Employer further understands that any violation of the immigration-related unfair employment practices provisions in section 274B of the INA could subject the Employer to civil penalties, back pay awards, and other sanctions, and violations of Title VII could subject the Employer to back pay awards, compensatory and punitive damages. Violations of either section 274B of the INA or Title VII may also lead to the termination of its participation in E-Verify. If the Employer has any questions relating to the anti-discrimination provision, it should contact OSC at 1-800-255-8155 or 1-800-237-2515 (TDD). 14.The Employer agrees that it will use the information it receives from E-Verify (through its Web Services E-Verify Employer Agent) only to confirm the employment eligibility of employees as authorized by this MOU. The Employer agrees that it will safeguard this information, and means of access to it (such as Personal Identification Numbers and passwords), to ensure that it is not used for any other purpose and as necessary to protect its confidentiality, including ensuring that it is not disseminated to any person other than employees of the Employer who are authorized to perform the Employer's responsibilities under this MOU, except for such dissemination as may be authorized in advance by SSA or DHS for legitimate purposes. 15.The Employer agrees to notify DHS immediately in the event of a breach of personal information. Breaches are defined as loss of control or unauthorized access to E-Verify personal data. All suspected or confirmed breaches should be reported by calling 1-888-464-4218 or via email at E-Verify@uscis.dhs.gov. Please use “Privacy Incident – Password” in the subject line of your email when sending a breach report to E-Verify. 16.The Employer acknowledges that the information it receives from SSA through its Web Services Page 4 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 223 of 440 Company ID Number: Client Company ID Number: E-Verify Employer Agent is governed by the Privacy Act (5 U.S.C. § 552a(i)(1) and (3)) and the Social Security Act (42 U.S.C. 1306(a)). Any person who obtains this information under false pretenses or uses it for any purpose other than as provided for in this MOU may be subject to criminal penalties. 17.The Employer agrees to cooperate with DHS and SSA in their compliance monitoring and evaluation of E-Verify, which includes permitting DHS, SSA, their contractors and other agents, upon reasonable notice, to review Forms I-9 and other employment records and to interview it and its employees regarding the Employer’s use of E-Verify, and to respond in a prompt and accurate manner to DHS requests for information relating to their participation in E-Verify. 18.The Employer shall not make any false or unauthorized claims or references about its participation in E-Verify on its website, in advertising materials, or other media. The Employer shall not describe its services as federally-approved, federally-certified, or federally-recognized, or use language with a similar intent on its website or other materials provided to the public. Entering into this MOU does not mean that E-Verify endorses or authorizes your E-Verify services and any claim to that effect is false. 19.The Employer shall not state in its website or other public documents that any language used therein has been provided or approved by DHS, USCIS or the Verification Division, without first obtaining the prior written consent of DHS. 20.The Employer agrees that E-Verify trademarks and logos may be used only under license by DHS/ USCIS (see M-795 (Web)) and, other than pursuant to the specific terms of such license, may not be used in any manner that might imply that the Employer’s services, products, websites, or publications are sponsored by, endorsed by, licensed by, or affiliated with DHS, USCIS, or E-Verify. 21.The Employer understands that if it uses E-Verify procedures for any purpose other than as authorized by this MOU, the Employer may be subject to appropriate legal action and termination of its participation in E-Verify according to this MOU. B.RESPONSIBILITIES OF THE WEB SERVICES E-VERIFY EMPLOYER AGENT 1.The Web Services E-Verify Employer Agent agrees to complete its Web Services interface no later than six months after the date the Web Services User signs this MOU. E-Verify considers your interface to be complete once it has been built pursuant to the Interface Control Agreement (ICA), submitted to E-Verify for testing, and approved for system access. 2.The Web Services E-Verify Employer Agent agrees to perform sufficient maintenance on the Web Services interface in accordance with the requirements listed in the ICA. These requirements include, but are not limited to, updating the Web Services interface to ensure that any updates or enhancements are incorporated no later than six months after the issuance of an ICA. Web Services E-Verify Employer Agents should be aware that this will require the investment of time and resources. Compliance with the requirements of the ICA must be carried out to the satisfaction of DHS and or its assignees. 3.The Web Services E-Verify Employer Agent agrees to provide to SSA and/or DHS the names, titles, addresses, e-mail addresses, and telephone numbers of the Web Services E-Verify Employer Agent representative who will access information, as well as ensure cooperation, communication, and coordination with E-Verify. Page 5 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 224 of 440 Company ID Number: Client Company ID Number: In addition, Web Services E-Verify Employer Agents must provide to SSA and/or DHS the names, titles, addresses, and telephone numbers of its clients and their staff who will access information through E- Verify. Web Services E-Verify Employer Agents must ensure the contact information is updated with SSA and DHS whenever the points of contact change. 4.The Web Services E-Verify Employer Agent agrees to become familiar with and comply with the E-Verify User Manual and provide a copy of the most current version of the manual to the Employer so that the Employer can become familiar with and comply with E-Verify policy and procedures. The Web Services E-Verify Employer Agent agrees to obtain a revised E-Verify User Manual as it becomes available and to provide a copy of the revised version to the Employer no later than 30 days after the manual becomes available. 5.The Web Services E-Verify Employer Agent agrees that any person accessing E-Verify on its behalf is trained on the most recent E-Verify policy and procedures. 6.The Web Services E-Verify Employer Agent agrees that any of its representatives who will perform employment verification cases will complete the E-Verify Tutorial before that individual initiates any cases. a.The Web Services E-Verify Employer Agent agrees that all of its representatives will take the refresher tutorials initiated by E-Verify as a condition of continued use of E-Verify, including any tutorials for Federal contractors, if any of the Employers represented by the Web Services E-Verify Employer Agent is a Federal contractor. b.Failure to complete a refresher tutorial will prevent the Web Services E-Verify Employer Agent and Employer from continued use of E-Verify. 7.The Web Services E-Verify Employer Agent agrees to grant E-Verify access only to current employees who need E-Verify access. The Web Services E-Verify Employer Agent must promptly terminate an employee’s E-Verify access if the employee is separated from the company or no longer needs access to E-Verify. 8.The Web Services E-Verify Employer Agent agrees to obtain the necessary equipment to use E- Verify as required by the E-Verify rules and regulations as modified from time to time. 9.The Web Services E-Verify Employer Agent agrees to, consistent with applicable laws, regulations, and policies, commit sufficient personnel and resources to meet the requirements of this MOU. 10.The Web Services E-Verify Employer Agent agrees to provide its clients with training on E-Verify processes, policies, and procedures. The E-Verify Employer Agent also agrees to provide its clients with ongoing E-Verify training as needed. E-Verify is not responsible for providing training to clients of E-Verify Employer Agents. 11.The Web Services E-Verify Employer Agent agrees to provide the Employer with the notices described in Article II.B.2 below. 12.The Web Services E-Verify Employer Agent agrees to create E-Verify cases for the Employer it represents in accordance with the E-Verify Manual, the E-Verify Web-Based Tutorial and all other published E-Verify Page 6 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 225 of 440 Company ID Number: Client Company ID Number: rules and procedures. The Web Services E-Verify Employer Agent will create E-Verify cases using information provided by the Employer and will immediately communicate the response back to the Employer. If E-Verify is temporarily unavailable, the three-day time period will be extended until it is again operational in order to accommodate the Web Services E-Verify Employer Agent’s attempting, in good faith, to make inquiries on behalf of the Employer during the period of unavailability. If, however, the Web Services interface is unavailable due to no fault of E-Verify, then the three-day time period is not extended. In such a case, the Web Services E-Verify Employer Agent must use the E-Verify browser during the outage. 13.The Web Services E-Verify Employer Agent agrees to ensure that all notices, referral letters and any other materials otherwise including instructions regarding tentative nonconfirmations, will be consistent with the most current E-Verify tentative nonconfirmation notices and referral letters, which are available on E-Verify’s website. 14.The Web Services E-Verify Employer Agent agrees that any system or interface it develops will follow the steps for creating E-Verify cases and processing tentative nonconfirmations, as laid out in the ICA, this MOU and the User Manual, including but not limited to allowing an employer to close an invalid case where appropriate, allowing an employer to refer a tentative nonconfirmation only when an employee chooses to contest a tentative nonconfirmation (no automatic referrals), and referring a tentative nonconfirmation to the appropriate agency at the time the employer prints the referral letter and provides the letter to the employee. The Web Services E-Verify Employer Agent understands that any failure to make its system or interface consistent with proper E-Verify procedures can result in DHS terminating the Web Services E-Verify Employer Agent’s agreement and access with or without notice. 15.When the Web Services E-Verify Employer Agent receives notice from a client company that it has received a contract with the FAR clause, then the Web Services E-Verify Employer Agent must update the company’s E-Verify profile within 30 days of the contract award date. 16.If data is transmitted between the Web Services E-Verify Employer Agent and its client, then the Web Services E-Verify Employer Agent agrees to protect personally identifiable information during transmission to and from the Web Services E-Verify Employer Agent. 17.The Web Services E-Verify Employer Agent agrees to notify DHS immediately in the event of a breach of personal information. Breaches are defined as loss of control or unauthorized access to E-Verify personal data. All suspected or confirmed breaches should be reported by calling 1-888-464-4218 or via email at E-Verify@uscis.dhs.gov. Please use “Privacy Incident – Password” in the subject line of your email when sending a breach report to E-Verify. 18.The Web Services E-Verify Employer Agent agrees to fully cooperate with DHS and SSA in their compliance monitoring and evaluation of E-Verify, including permitting DHS, SSA, their contractors and other agents, upon reasonable notice, to review Forms I-9, employment records, and all records pertaining to the Web Services E-Verify Employer Agent’s use of E-Verify, and to interview it and its employees regarding the use of E-Verify, and to respond in a timely and accurate manner to DHS requests for information relating to their participation in E-Verify. a.The Web Services E-Verify Employer Agent agrees to cooperate with DHS if DHS requests Page 7 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 226 of 440 Company ID Number: Client Company ID Number: information about the Web Services E-Verify Employer Agent’s interface, including requests by DHS to view the actual interface operated by the Web Services E-Verify Employer Agent as well as related business documents. The Web Services E-Verify Employer Agent agrees to demonstrate for DHS the functionality of its interface to E-Verify upon request. b.The Web Services E-Verify Employer Agent agrees to demonstrate, if requested by DHS, that it has provided training to its clients that meets E-Verify standards. Training programs must provide a focused study of the topics covered in the E-Verify User Manual and pertinent Supplemental Guides. Furthermore, training programs and materials must be updated as E-Verify changes occur. The Web Services E-Verify Employer Agent is encouraged to incorporate information from existing E-Verify materials, including the Enrollment Quick Reference Guide, the E-Verify Employer Agent Client Handbook (formerly known as the Designated Agent Client Handbook), and existing tutorials and manuals into their training program. E-Verify also encourages the Web Services E-Verify Employer Agent to supervise first-time use of the E-Verify browser or Web Services interface by its staff and Employer clients as part of any training program. The Web Services E-Verify Employer Agent agrees to submit its training program materials to DHS for review upon request. Failure to provide adequate training could, in some instances, lead to penalties as described in Article V.F.1. of this MOU. 19.The Web Services E-Verify Employer Agent shall not make any false or unauthorized claims or references about its participation in E-Verify on its website, in advertising materials, or other media. The Web Services E-Verify Employer Agent shall not describe its services as federally-approved, federally-certified, or federally- recognized, or use language with a similar intent on its website or other materials provided to the public. Entering into this MOU does not mean that E-Verify endorses or authorizes your Web Services E-Verify Employer Agent services and any claim to that effect is false. 20.The Web Services E-Verify Employer Agent shall not state in its website or other public documents that any language used therein has been provided or approved by DHS, USCIS or the Verification Division, without first obtaining the prior written consent of DHS. 21.The Web Services E-Verify Employer Agent agrees that E-Verify trademarks and logos may be used only under license by DHS/USCIS (see M-795 (Web)) and, other than pursuant to the specific terms of such license, may not be used in any manner that might imply that the Web Services E-Verify Employer Agent’s services, products, websites, or publications are sponsored by, endorsed by, licensed by, or affiliated with DHS, USCIS, or E-Verify. 22.The Web Services E-Verify Employer Agent understands that if it uses E-Verify procedures for any purpose other than as authorized by this MOU, the Web Services E-Verify Employer Agent may be subject to appropriate legal action and termination of its participation in E-Verify according to this MOU. C.RESPONSIBILITIES OF FEDERAL CONTRACTORS The Web Services E-Verify Employer Agent shall ensure that the Web Services E-Verify Employer Agent and the Employers it represents carry out the following responsibilities if the Employer is a Federal contractor or becomes a federal contractor. The Web Services E-Verify Employer Agent should instruct the client to keep the Web Services E-Verify Employer Agent informed about any changes or updates related to federal contracts. It is the Web Services E-Verify Employer Agent’s responsibility to ensure that its clients are in compliance Page 8 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 227 of 440 Company ID Number: Client Company ID Number: with all E-Verify policies and procedures. 1.If the Employer is a Federal contractor with the FAR E-Verify clause subject to the employment verification terms in Subpart 22.18 of the FAR, it will become familiar with and comply with the most current version of the E-Verify User Manual for Federal Contractors as well as the E-Verify Supplemental Guide for Federal Contractors. 2.In addition to the responsibilities of every employer outlined in this MOU, the Employer understands that if it is a Federal contractor subject to the employment verification terms in Subpart 22.18 of the FAR it must verify the employment eligibility of any “employee assigned to the contract” (as defined in FAR 22.1801). Once an employee has been verified through E-Verify by the Employer, the Employer may not reverify the employee through E-Verify. a.An Employer that is not enrolled in E-Verify as a Federal contractor at the time of a contract award must enroll as a Federal contractor in the E-Verify program within 30 calendar days of contract award and, within 90 days of enrollment, begin to verify employment eligibility of new hires using E-Verify. The Employer must verify those employees who are working in the United States, whether or not they are assigned to the contract. Once the Employer begins verifying new hires, such verification of new hires must be initiated within three business days after the hire date. Once enrolled in E-Verify as a Federal contractor, the Employer must begin verification of employees assigned to the contract within 90 calendar days after the date of enrollment or within 30 days of an employee’s assignment to the contract, whichever date is later. b.Employers enrolled in E-Verify as a Federal contractor for 90 days or more at the time of a contract award must use E-Verify to begin verification of employment eligibility for new hires of the Employer who are working in the United States, whether or not assigned to the contract, within three business days after the date of hire. If the Employer is enrolled in E-Verify as a Federal contractor for 90 calendar days or less at the time of contract award, the Employer must, within 90 days of enrollment, begin to use E-Verify to initiate verification of new hires of the contractor who are working in the United States, whether or not assigned to the contract. Such verification of new hires must be initiated within three business days after the date of hire. An Employer enrolled as a Federal contractor in E-Verify must begin verification of each employee assigned to the contract within 90 calendar days after date of contract award or within 30 days after assignment to the contract, whichever is later. c.Federal contractors that are institutions of higher education (as defined at 20 U.S.C. 1001(a)), state or local governments, governments of Federally recognized Indian tribes, or sureties performing under a takeover agreement entered into with a Federal agency under a performance bond may choose to only verify new and existing employees assigned to the Federal contract. Such Federal contractors may, however, elect to verify all new hires, and/or all existing employees hired after November 6, 1986. Employers in this category must begin verification of employees assigned to the contract within 90 calendar days after the date of enrollment or within 30 days of an employee’s assignment to the contract, whichever date is later. d.Upon enrollment, Employers who are Federal contractors may elect to verify employment eligibility of all existing employees working in the United States who were hired after November 6, 1986, instead of verifying only those employees assigned to a covered Federal contract. After enrollment, Employers must elect to verify existing staff following DHS procedures and begin E-Verify verification of all Page 9 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 228 of 440 Company ID Number: Client Company ID Number: existing employees within 180 days after the election. e.The Employer may use a previously completed Form I-9 as the basis for creating an E-Verify case for an employee assigned to a contract as long as: i.That Form I-9 is complete (including the SSN) and complies with Article II.A.6, ii.The employee’s work authorization has not expired, and iii.The Employer has reviewed the information reflected in the Form I-9 either in person or in communications with the employee to ensure that the employee’s Section 1, Form I-9 attestation has not changed (including, but not limited to, a lawful permanent resident alien having become a naturalized U.S. citizen). f.The Employer shall complete a new Form I-9 consistent with Article II.A.6 or update the previous Form I-9 to provide the necessary information if: i.The Employer cannot determine that Form I-9 complies with Article II.A.6, ii.The employee’s basis for work authorization as attested in Section 1 has expired or changed, or iii.The Form I-9 contains no SSN or is otherwise incomplete. Note: If Section 1 of Form I-9 is otherwise valid and up-to-date and the form otherwise complies with Article II.C.5, but reflects documentation (such as a U.S. passport or Form I-551) that expired after completing Form I-9, the Employer shall not require the production of additional documentation, or use the photo screening tool described in Article II.A.5, subject to any additional or superseding instructions that may be provided on this subject in the E-Verify User Manual. g.The Employer agrees not to require a second verification using E-Verify of any assigned employee who has previously been verified as a newly hired employee under this MOU or to authorize verification of any existing employee by any Employer that is not a Federal contractor based on this Article. 3. The Employer understands that if it is a Federal contractor, its compliance with this MOU is a performance requirement under the terms of the Federal contract or subcontract, and the Employer consents to the release of information relating to compliance with its verification responsibilities under this MOU to contracting officers or other officials authorized to review the Employer’s compliance with Federal contracting requirements. D. RESPONSIBILITIES OF SSA 1.SSA agrees to allow DHS to compare data provided by the Employer (through the E-Verify Employer Agent) against SSA’s database. SSA sends DHS confirmation that the data sent either matches or does not match the information in SSA’s database. 2.SSA agrees to safeguard the information the Employer provides (through the E-Verify Employer Agent) through E-Verify procedures. SSA also agrees to limit access to such information, as is appropriate by law, to individuals responsible for the verification of Social Security numbers or responsible for evaluation of E-Verify or such other persons or entities who may be authorized by SSA as governed by the Privacy Act (5 U.S.C. § 552a), the Social Security Act (42 U.S.C. 1306(a)), and SSA regulations (20 CFR Part 401). Page 10 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 229 of 440 Company ID Number: Client Company ID Number: 3.SSA agrees to provide case results from its database within three Federal Government work days of the initial inquiry. E-Verify provides the information to the E-Verify Employer Agent. 4.SSA agrees to update SSA records as necessary if the employee who contests the SSA tentative nonconfirmation visits an SSA field office and provides the required evidence. If the employee visits an SSA field office within the eight Federal Government work days from the date of referral to SSA, SSA agrees to update SSA records, if appropriate, within the eight-day period unless SSA determines that more than eight days may be necessary. In such cases, SSA will provide additional instructions to the employee. If the employee does not visit SSA in the time allowed, E-Verify may provide a final nonconfirmation to the E-Verify Employer Agent. Note: If an Employer experiences technical problems, or has a policy question, the employer should contact E-Verify at 1-888-464-4218. E. RESPONSIBILITIES OF DHS 1.DHS agrees to provide the Employer with selected data from DHS databases to enable the Employer (through the E-Verify Employer Agent) to conduct, to the extent authorized by this MOU: a.Automated verification checks on alien employees by electronic means, and b.Photo verification checks (when available) on employees. 2.DHS agrees to assist the E-Verify Employer Agent with operational problems associated with its participation in E-Verify. DHS agrees to provide the E-Verify Employer Agent names, titles, addresses, and telephone numbers of DHS representatives to be contacted during the E-Verify process. 3.DHS agrees to provide to the E-Verify Employer Agent with access to E-Verify training materials as well as an E-Verify User Manual that contain instructions on E-Verify policies, procedures, and requirements for both SSA and DHS, including restrictions on the use of E-Verify. 4.DHS agrees to train E-Verify Employer Agents on all important changes made to E-Verify through the use of mandatory refresher tutorials and updates to the E-Verify User Manual. Even without changes to E-Verify, DHS reserves the right to require E-Verify Employer Agents to take mandatory refresher tutorials. 5.DHS agrees to provide to the Employer (through the E-Verify Employer Agent) a notice, which indicates the Employer's participation in E-Verify. DHS also agrees to provide to the Employer anti-discrimination notices issued by the Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC), Civil Rights Division, U.S. Department of Justice. 6.DHS agrees to issue each of the E-Verify Employer Agent’s E-Verify users a unique user identification number and password that permits them to log in to E-Verify. 7.DHS agrees to safeguard the information the Employer provides (through the E-Verify Employer Agent), and to limit access to such information to individuals responsible for the verification process, for evaluation of E-Verify, or to such other persons or entities as may be authorized by applicable law. Information will be used only to verify the accuracy of Social Security numbers and employment eligibility, to enforce the INA and Federal criminal laws, and to administer Federal contracting requirements. Page 11 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 230 of 440 Company ID Number: Client Company ID Number: 8.DHS agrees to provide a means of automated verification that provides (in conjunction with SSA verification procedures) confirmation or tentative nonconfirmation of employees' employment eligibility within three Federal Government work days of the initial inquiry. 9.DHS agrees to provide a means of secondary verification (including updating DHS records) for employees who contest DHS tentative nonconfirmations and photo mismatch tentative nonconfirmations. This provides final confirmation or nonconfirmation of the employees' employment eligibility within 10 Federal Government work days of the date of referral to DHS, unless DHS determines that more than 10 days may be necessary. In such cases, DHS will provide additional verification instructions. ARTICLE III REFERRAL OF INDIVIDUALS TO SSA AND DHS A. REFERRAL TO SSA 1.If the Employer receives a tentative nonconfirmation issued by SSA, the Employer must print the notice as directed by E-Verify. The Employer must promptly notify employees in private of the finding and provide them with the notice and letter containing information specific to the employee’s E-Verify case. The Employer also agrees to provide both the English and the translated notice and letter for employees with limited English proficiency to employees. The Employer agrees to provide written referral instructions to employees and instruct affected employees to bring the English copy of the letter to the SSA. The Employer must allow employees to contest the finding, and not take adverse action against employees if they choose to contest the finding, while their case is still pending. 2.The Employer agrees to obtain the employee’s response about whether he or she will contest the tentative nonconfirmation as soon as possible after the Employer receives the tentative nonconfirmation. Only the employee may determine whether he or she will contest the tentative nonconfirmation. 3.After a tentative nonconfirmation, the Employer will refer employees to SSA field offices only as directed by E-Verify. The Employer must record the case verification number, review the employee information submitted to E-Verify to identify any errors, and find out whether the employee contests the tentative nonconfirmation. The Employer will transmit the Social Security number, or any other corrected employee information that SSA requests, to SSA for verification again if this review indicates a need to do so. 4.The Employer will instruct the employee to visit an SSA office within eight Federal Government work days. SSA will electronically transmit the result of the referral to the Employer within 10 Federal Government work days of the referral unless it determines that more than 10 days is necessary. 5.While waiting for case results, the Employer agrees to check the E-Verify system regularly for case updates. 6.The Employer agrees not to ask the employee to obtain a printout from the Social Security Administration number database (the Numident) or other written verification of the SSN from the SSA. Page 12 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 231 of 440 Company ID Number: Client Company ID Number: B. REFERRAL TO DHS 1.If the Employer receives a tentative nonconfirmation issued by DHS, the Employer must promptly notify employees in private of the finding and provide them with the notice and letter containing information specific to the employee’s E-Verify case. The Employer also agrees to provide both the English and the translated notice and letter for employees with limited English proficiency to employees. The Employer must allow employees to contest the finding, and not take adverse action against employees if they choose to contest the finding, while their case is still pending. 2.The Employer agrees to obtain the employee’s response about whether he or she will contest the tentative nonconfirmation as soon as possible after the Employer receives the tentative nonconfirmation. Only the employee may determine whether he or she will contest the tentative nonconfirmation. 3.The Employer agrees to refer individuals to DHS only when the employee chooses to contest a tentative nonconfirmation. 4.If the employee contests a tentative nonconfirmation issued by DHS, the Employer will instruct the employee to contact DHS through its toll-free hotline (as found on the referral letter) within eight Federal Government work days. 5.If the Employer finds a photo mismatch, the Employer must provide the photo mismatch tentative nonconfirmation notice and follow the instructions outlined in paragraph 1 of this section for tentative nonconfirmations, generally. 6.The Employer agrees that if an employee contests a tentative nonconfirmation based upon a photo mismatch, the Employer will send a copy of the employee’s Form I-551, Form I-766, U.S. Passport, or passport card to DHS for review by: a. Scanning and uploading the document, or b. Sending a photocopy of the document by express mail (furnished and paid for by the employer). 7.The Employer understands that if it cannot determine whether there is a photo match/mismatch, the Employer must forward the employee’s documentation to DHS as described in the preceding paragraph. The Employer agrees to resolve the case as specified by the DHS representative who will determine the photo match or mismatch. 8.DHS will electronically transmit the result of the referral to the Employer within 10 Federal Government work days of the referral unless it determines that more than 10 days is necessary. 9.While waiting for case results, the Employer agrees to check the E-Verify system regularly for case updates. Page 13 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 232 of 440 Company ID Number: Client Company ID Number: ARTICLE IV SERVICE PROVISIONS A. NO SERVICE FEES 1. SSA and DHS will not charge the Employer or the Web Services E-Verify Employer Agent for verification services performed under this MOU. The Employer is responsible for providing equipment needed to make inquiries. To access E-Verify, an Employer will need a personal computer with Internet access. ARTICLE V SYSTEM SECURITY AND MAINTENANCE A. DEVELOPMENT REQUIREMENTS 1.Software developed by Web Services E-Verify Employer Agents must comply with federally-mandated information security policies and industry security standards to include but not limited to: a. Public Law 107-347, “E-Government Act of 2002, Title III, Federal Information Security Management Act (FISMA),” December 2002. b. Office of Management and Budget (OMB) Memorandum (M-10-15), “FY 2010 Reporting Instructions for the Federal Information Security Management Act and Agency Privacy Management,” April 2010. c. National Institute of Standards and Technology (NIST) Special Publication (SP) and Federal Information Processing Standards Publication (FIPS). d. International Organization for Standardization/International Electrotechnical Commission (ISO/IEC) 27002, Information Technology — Security Techniques — Code of Practice for Information Security Management. 2.The Web Services E-Verify Employer Agent agrees to update its Web Services interface to reflect system enhancements within six months from the date DHS notifies the Web Services User of the system update. The Web Services User will receive notice from DHS in the form of an Interface Control Agreement (ICA). The Web Services E-Verify Employer Agent agrees to institute changes to its interface as identified in the ICA, including all functionality identified and all data elements detailed therein. 3.The Web Services E-Verify Employer Agent agrees to demonstrate progress of its efforts to update its Web Services interface if and when DHS requests such progress reports. 4.The Web Services E-Verify Employer Agent acknowledges that if its system enhancements are not completed to the satisfaction of DHS or its assignees within six months from the date DHS notifies the Web Services User of the system update, then the Web Services User’s E-Verify account may be suspended, and support for previous releases of E-Verify may no longer be available to the Web Services User. The Web Services E-Verify Employer Agent also acknowledges that DHS may suspend the Web Services User’s account after the six-month period has elapsed. 5.The Web Services E-Verify Employer Agent agrees to incorporate error handling logic into its development or software to accommodate and act in a timely fashion should an error code be returned. Page 14 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 233 of 440 Company ID Number: Client Company ID Number: 6.The Web Services E-Verify Employer Agent agrees to complete the technical requirements testing which is confirmed upon receiving approval of test data and connectivity between the Web Services E-Verify Employer Agent and DHS. 7.DHS will not reimburse any Web Services E-Verify Employer Agent or software developer who has expended resources in the development or maintenance of a Web Services interface if that party is unable, or becomes unable, to meet any of the requirements set forth in this MOU. 8.Housing, development, infrastructure, maintenance, and testing of the Web Services applications may take place outside the United States and its territories, but testing must be conducted to ensure that the code is correct and secure. 9.If the Web Services E-Verify Employer Agent includes an electronic Form I-9 as part of its interface, then it must comply with the standards for electronic retention of Form I-9 found in 8 CFR 274a.2(e). B. INFORMATION SECURITY REQUIREMENTS Web Services E-Verify Employer Agents performing verification services under this MOU must ensure that information that is shared between the Web Services E-Verify Employer Agent and DHS is appropriately protected comparable to the protection provided when the information is within the DHS environment [OMB Circular A-130 Appendix III]. To achieve this level of information security, the Web Services E-Verify Employer Agent agrees to institute the following procedures: 1.Conduct periodic assessments of risk, including the magnitude of harm that could result from the unauthorized access, use, disclosure, disruption, modification, or destruction of information and information systems that support the operations and assets of the DHS, SSA, and the Web Services E-Verify Employer Agent and its clients; 2.Develop policies and procedures that are based on risk assessments, cost-effectively reduce information security risks to an acceptable level, and ensure that information security is addressed throughout the life cycle of each organizational information system; 3.Implement subordinate plans for providing adequate information security for networks, facilities, information systems, or groups of information systems, as appropriate; 4.Conduct security awareness training to inform the Web Services E-Verify Employer Agent’s personnel (including contractors and other users of information systems that support the operations and assets of the organization) of the information security risks associated with their activities and their responsibilities in complying with organizational policies and procedures designed to reduce these risks; 5.Develop periodic testing and evaluation of the effectiveness of information security policies, procedures, practices, and security controls to be performed with a frequency depending on risk, but no less than once per year; Page 15 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 234 of 440 Company ID Number: Client Company ID Number: 6.Develop a process for planning, implementing, evaluating, and documenting remedial actions to address any deficiencies in the information security policies, procedures, and practices of the organization; 7.Implement procedures for detecting, reporting, and responding to security incidents; 8.Create plans and procedures to ensure continuity of operations for information systems that support the operations and assets of the organization; 9.In information-sharing environments, the information owner is responsible for establishing the rules for appropriate use and protection of the subject information and retains that responsibility even when the information is shared with or provided to other organizations [NIST SP 800-37]. 10.DHS reserves the right to restrict Web Services calls from certain IP addresses. 11.DHS reserves the right to audit the Web Services E-Verify Employer Agent’s application. 12.Web Services E-Verify Employer Agents and Software Developers agree to cooperate willingly with the DHS assessment of information security and privacy practices used by the company to develop and maintain the software. C. DATA PROTECTION AND PRIVACY REQUIREMENTS 1.Web Services E-Verify Employer Agents must practice proper Internet security; this means using HTTP over SSL/TLS (also known as HTTPS) when accessing DHS information resources such as E-Verify [NIST SP 800-95]. Internet security practices like this are necessary because Simple Object Access Protocol (SOAP), which provides a basic messaging framework on which Web Services can be built, allows messages to be viewed or modified by attackers as messages traverse the Internet and is not independently designed with all the necessary security protocols for E-Verify use. 2.In accordance with DHS standards, the Web Services E-Verify Employer Agent agrees to maintain physical, electronic, and procedural safeguards to appropriately protect the information shared under this MOU against loss, theft, misuse, unauthorized access, and improper disclosure, copying use, modification or deletion. 3.Any data transmission requiring encryption shall comply with the following standards: •Products using FIPS 197 Advanced Encryption Standard (AES) algorithms with at least 256-bit encryption that has been validated under FIPS 140-2. •NSA Type 2 or Type 1 encryption. 4.User ID Management (Set Standard): All information exchanged between the parties under this MOU will be done only through authorized Web Services E-Verify Employer Agent representatives identified above. 5.The Web Services E-Verify Employer Agent agrees to use the E-Verify browser instead of its own interface if it has not yet upgraded its interface to comply with the Federal Acquisition Regulation (FAR) system changes. In addition, Web Services E-Verify Employer Agents whose interfaces do not support the Form I-9 from 2/2/2009 or 8/7/2009 should also use the E-Verify browser until the system upgrade is completed. Page 16 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 235 of 440 Company ID Number: Client Company ID Number: 6.The Web Services E-Verify Employer Agent agrees to use the E-Verify browser instead of its own interface if it has not completed updates to its system within six months from the date DHS notifies the Web Services E-Verify Employer Agent of the system update. The Web Services E-Verify Employer Agent can resume use of its interface once it is up-to-date, unless the Web Services E-Verify Employer Agent has been suspended or terminated from continued use of the system. D. COMMUNICATIONS 1.Web Services E-Verify Employer Agents and Software Developers agree to develop an electronic system that is not subject to any agreement that would restrict access to and use of by an agency of the United States. 2.The Web Services E-Verify Employer Agent agrees to develop effective controls to ensure the integrity, accuracy and reliability of its electronic system. 3.The Web Services E-Verify Employer Agent agrees to develop an inspection and quality assurance program that regularly, at least once per year, evaluates the electronic system, and includes periodic checks of electronically stored information. The Web Services E-Verify Employer Agent agrees to share the results of its regular inspection and quality assurance program with DHS upon request. 4.The Web Services E-Verify Employer Agent agrees to develop an electronic system with the ability to produce legible copies of applicable notices, letters, etc. 5.All information exchanged between the parties under this MOU will be in accordance with applicable laws, regulations, and policies, including but not limited to, information security guidelines of the sending party with respect to any information that is deemed Personally Identifiable Information (PII), including but not limited to the employee or applicant’s Social Security number, alien number, date of birth, or other information that may be used to identify the individual. 6.Suspected and confirmed information security breaches must be reported to DHS according to Article II.A.17. Reporting such breaches does not relieve the Web Services E-Verify Employer Agent from further requirements as directed by state and local law. The Web Services E-Verify Employer Agent is subject to applicable state laws regarding data protection and incident reporting in addition to the requirements herein. E. SOFTWARE DEVELOPER RESTRICTIONS 1.The Web Services E-Verify Employer Agent agrees that if it develops a Web Services interface and sells such interface, then it can be held liable for any misuse by the company that purchases the interface. It is the responsibility of the Web Services E-Verify Employer Agent to ensure that its interface is used in accordance with E-Verify policies and procedures. 2.The Web Services E-Verify Employer Agent agrees to provide software updates to each client who purchases its software. Because of the frequency Web Services updates, an ongoing relationship between the software developer and the client is necessary. Page 17 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 236 of 440 Company ID Number: Client Company ID Number: 3.DHS reserves the right to terminate the access of any software developer with or without notice who creates or uses an interface that does not comply with E-Verify procedures. 4.Web Services Software Developers pursuing software development independent of serving clients as a Web Services E-Verify Employer Agent are not eligible to receive an ICA. At this time, E-Verify d oes not permit Web Services software development without also being a Web Services E-Verify Employer Agent or Web Services Employer. F. PENALTIES 1.The Web Services E-Verify Employer Agent agrees that any failure on its part to comply with the terms of the MOU may result in account suspension, termination, or other adverse action. 2.DHS is not liable for any financial losses to Web Services E-Verify Employer Agent, its clients, or any other party as a result of your account suspension or termination. ARTICLE VI MODIFICATION AND TERMINATION A. MODIFICATION 1.This MOU is effective upon the signature of all parties and shall continue in effect for as long as the SSA and DHS operates the E-Verify program unless modified in writing by the mutual consent of all parties. 2.Any and all E-Verify system enhancements by DHS or SSA, including but not limited to E-Verify checking against additional data sources and instituting new verification policies or procedures, will be covered under this MOU and will not cause the need for a supplemental MOU that outlines these changes. B. TERMINATION 1.The Web Services E-Verify Employer Agent may terminate this MOU and its participation in E-Verify a t any time upon 30 days prior written notice to the other parties. In addition, any Employer represented by the Web Services E-Verify Employer Agent may voluntarily terminate its MOU upon giving DHS 30 days’ written notice. The Web Services E-Verify Employer Agent may not refuse to terminate the Employer based upon an outstanding bill for verification services. 2.Notwithstanding Article V, part A of this MOU, DHS may terminate this MOU, and thereby the Web Services E-Verify Employer Agent’s participation in E-Verify, with or without notice at any time if deemed necessary because of the requirements of law or policy, or upon a determination by SSA or DHS that there has been a breach of system integrity or security by the Web Services E-Verify Employer Agent or Employer, or a failure on the part of either party to comply with established E-Verify procedures and/or legal requirements. The Employer understands that if it is a Federal contractor, termination of this MOU by any party for any reason may negatively affect the performance of its contractual responsibilities. Similarly, the Employer understands that if it is in a state where E-Verify is mandatory, termination of this by any party MOU may negatively affect the Employer’s business. Page 18 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 237 of 440 Company ID Number: Client Company ID Number: 3.A Web Services E-Verify Employer Agent for an Employer that is a Federal contractor may terminate this MOU when the Federal contract that requires its participation in E-Verify is terminated or completed. In such cases, the Web Services E-Verify Employer Agent must provide written notice to DHS. If the Web Services E-Verify Employer Agent fails to provide such notice, then that Employer will remain an E-Verify participant, will remain bound by the terms of this MOU that apply to non-Federal contractor participants, and will be required to use the E-Verify procedures to verify the employment eligibility of all newly hired employees. 4.The Web Services E-Verify Employer Agent agrees that E-Verify is not liable for any losses, financial or otherwise, if the Web Services E-Verify Employer Agent or the Employer is terminated from E-Verify. ARTICLE VII PARTIES A.Some or all SSA and DHS responsibilities under this MOU may be performed by contractor(s), and SSA and DHS may adjust verification responsibilities between each other as necessary. By separate agreement with DHS, SSA has agreed to perform its responsibilities as described in this MOU. B.Nothing in this MOU is intended, or should be construed, to create any right or benefit, substantive or procedural, enforceable at law by any third party against the United States, its agencies, officers, or employees, or against the Web Services E-Verify Employer Agent, its agents, officers, or employees. C.The Web Services E-Verify Employer Agent may not assign, directly or indirectly, whether by operation of law, change of control or merger, all or any part of its rights or obligations under this MOU without the prior written consent of DHS, which consent shall not be unreasonably withheld or delayed. Any attempt to sublicense, assign, or transfer any of the rights, duties, or obligations herein is void. D.Each party shall be solely responsible for defending any claim or action against it arising out of or related to E-Verify or this MOU, whether civil or criminal, and for any liability wherefrom, including (but not limited to) any dispute between the Web Services E-Verify Employer Agent or the Employer and any other person or entity regarding the applicability of Section 403(d) of IIRIRA to any action taken or allegedly taken by the Web Services E-Verify Employer Agent or the Employer. E.The Web Services E-Verify Employer Agent understands that its participation in E-Verify is not confidential information and may be disclosed as authorized or required by law and DHS or SSA policy, including but not limited to, Congressional oversight, E-Verify publicity and media inquiries, determinations of compliance with Federal contractual requirements, and responses to inquiries under the Freedom of Information Act (FOIA). F.The individuals whose signatures appear below represent that they are authorized to enter into this MOU on behalf of the Employer, the Web Services E-Verify Employer Agent and DHS respectively. The Web Services E-Verify Employer Agent understands that any inaccurate statement, representation, data or other information provided to DHS may subject the Web Services E-Verify Employer Agent, as the case may be, its subcontractors, its employees, or its representatives to: (1) prosecution for false statements pursuant to 18 U.S.C. 1001 and/or; (2) immediate termination of its MOU and/or; (3) possible debarment or suspension. Page 19 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 238 of 440 Company ID Number: Client Company ID Number: G. The foregoing constitutes the full agreement on this subject between DHS, the Employer, and the E-Verify Employer Agent. (Employer) hereby designates and appoint (E-Verify Employer Agent) including its officers and employees, as the E-Verify Employer Agent for the purpose of carrying out (Employer) responsibilities under the MOU between the Employer, the E-Verify Employer Agent, and DHS. If you have any questions, contact E-Verify at 1-888-464-4218. Page 20 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 239 of 440 Company ID Number: Client Company ID Number: Approved by: Employer Name (Please Type or Print) Title Signature Date E-Verify Employer Agent Name (Please Type or Print) Title Signature Date Department of Homeland Security – Verification Division Name (Please Type or Print) Title Signature Date Page 21 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 ADP TotalSource, Inc. (GA) USCIS Verification Division 05-28-2023 Christiana Daza 05-28-2023Electronically Signed Electronically Signed Lou Hammond and Associates Inc SC 2160644 05-28-2023 WFN eVerify TS Team Electronically Signed 72760 Page 240 of 440 Company ID Number: Client Company ID Number: Information Required for the E-Verify Program Information relating to your Company: Company Name Company Facility Address Company Alternate Address County or Parish Employer Identification Number North American Industry Classification Systems Code Parent Company Number of Employees Number of Sites Verified for Page 22 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 Lou Hammond and Associates Inc SC CHARLESTON 2160644 541 10 to 19 72760 145 King Street Charleston, SC 29401 204744410 1 site(s) Page 241 of 440 Company ID Number: Client Company ID Number: Are you verifying for more than 1 site? If yes, please provide the number of sites verified for in each State: Page 23 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 SC 1 216064472760 Page 242 of 440 Company ID Number: Client Company ID Number: Information relating to the Program Administrator(s) for your Company on policy questions or operational problems: Page 24 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 Email 8437228880 Christiana Daza 216064472760 Name Phone Number Fax crisn@louhammond.com Page 243 of 440 Company ID Number Client Company ID Number: : This list represents the first 20 Program Administrators listed for this company. Page 25 of 25 E-Verify MOU for Employers Using a Web Services E-Verify Employer Agent | Revision Date 06/01/13 216064472760 Page 244 of 440 Page 245 of 440 Document Number FEI/EIN Number Date Filed State Status Last Event Event Date Filed Event Effective Date Department of State / Division of Corporations / Search Records / Search by Entity Name / Detail by Entity Name Florida Profit Corporation LOU HAMMOND GROUP FLORIDA, INC. Filing Information P02000078131 01-0740680 07/16/2002 FL ACTIVE AMENDMENT 08/12/2024 NONE Principal Address 200 Central Ave 4th Floor STE 320 St. Petersburg, FL 33701 Changed: 07/21/2022 Mailing Address 145 King Street Suite 411 Charleston, SC 29401 Changed: 03/25/2013 Registered Agent Name & Address NORTHWEST REGISTERED AGENT LLC 7901 4TH ST N STE 300 ST. PETERSBURG, FL 33702 Name Changed: 01/29/2021 Address Changed: 01/29/2021 Officer/Director Detail Name & Address Title Chairman/Founder D CFlorida Department of State 3/27/25, 2:05 PM Detail by Entity Name https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=LOUHAM…1/3Page 246 of 440 HAMMOND, LOU R 900 3rd Avenue Suite 401 NEW YORK, NY 10022 Title CEO HAMMOND, STEPHEN 900 3rd Avenue Suite 401 NEW YORK, NY 10022 Annual Reports Report Year Filed Date 2023 07/18/2023 2024 07/12/2024 2025 02/11/2025 Document Images 02/11/2025 -- ANNUAL REPORT View image in PDF format 08/12/2024 -- Amendment View image in PDF format 07/12/2024 -- ANNUAL REPORT View image in PDF format 05/29/2024 -- Name Change View image in PDF format 07/18/2023 -- ANNUAL REPORT View image in PDF format 07/21/2022 -- ANNUAL REPORT View image in PDF format 01/29/2021 -- ANNUAL REPORT View image in PDF format 01/29/2021 -- Reg. Agent Change View image in PDF format 12/04/2020 -- Amendment View image in PDF format 02/19/2020 -- ANNUAL REPORT View image in PDF format 02/15/2019 -- ANNUAL REPORT View image in PDF format 03/28/2018 -- ANNUAL REPORT View image in PDF format 02/23/2017 -- ANNUAL REPORT View image in PDF format 03/02/2016 -- ANNUAL REPORT View image in PDF format 02/17/2015 -- ANNUAL REPORT View image in PDF format 01/17/2014 -- ANNUAL REPORT View image in PDF format 03/25/2013 -- ANNUAL REPORT View image in PDF format 03/20/2012 -- ANNUAL REPORT View image in PDF format 01/04/2011 -- ANNUAL REPORT View image in PDF format 01/31/2010 -- ANNUAL REPORT View image in PDF format 03/23/2009 -- ANNUAL REPORT View image in PDF format 11/07/2008 -- REINSTATEMENT View image in PDF format 10/08/2007 -- REINSTATEMENT View image in PDF format 07/14/2006 -- ANNUAL REPORT View image in PDF format 09/08/2005 -- ANNUAL REPORT View image in PDF format 08/09/2004 -- ANNUAL REPORT View image in PDF format 05/01/2003 -- ANNUAL REPORT View image in PDF format 3/27/25, 2:05 PM Detail by Entity Name https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=LOUHAM…2/3Page 247 of 440 08/14/2002 -- Name Change View image in PDF format 07/16/2002 -- Domestic Profit View image in PDF format Florida Department of State, Division of Corporations 3/27/25, 2:05 PM Detail by Entity Name https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=LOUHAM…3/3Page 248 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 122 CASE STUDY CHALLENGE Change Charleston’s perception from a second-tier tourist destination to a highly sought- after vacation experience and good place to do business. ACTION •Launched annual Charleston Wine & Food Festival and Charleston Heritage Federation to elevate the city’s profile among culinary and arts/culture audiences. •Advocated Explore Charleston’s tourism management initiatives through public relations and social media services on behalf of the Charleston Hospitality Association. Provided crisis communications and recovery support ongoing. •Arranged relationships with NBC’s “TODAY,” resulting in two on-location segment series. RESULTS •Charleston judged #1 Small U.S. City, Condé Nast Traveler; ranked #1 U.S. City, Travel + Leisure (12 years in a row); won Best U.S. City, AFAR and voted The South’s Best City, Southern Living. As a result, research links activity to increased airlift from multiple airlines. •Results a 50% sustained growth reported in tourism revenue and the establishment that Charleston is a four-season destination. EXPLORE CHARLESTON | A 16-YEAR PARTNERSHIP Average Annual Reach: 996 million+ impressions Page 249 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 124 CASE STUDY CHALLENGE Solidify Jekyll Island as the go-to destination for travelers seeking a unique experience to see and learn about sea turtles, while also positioning the island as a premier destination for conservation and eco-tourism activities. ACTION •Hosted six journalists for sea turtle experiences, including a CNN broadcast crew. •Generated national coverage in FOX News, ABC, NPR, USA Today, Southern Living and more. •Showcased the destination’s array of offerings through segmented pitching and creative story angles. RESULTS •Three CNN broadcast segments highlighting Jekyll Island’s sea turtles and conservation efforts. •Secured 3.3 billion+ impressions in just seven months. JEKYLL ISLAND AUTHORITY | A 1.5-YEAR PARTNERSHIP Average Annual Reach: 3.6 billion+ impressions Page 250 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 126 CASE STUDY CHALLENGE Expand Santa Fe’s reputation as one of America’s most culturally rich art cities. Drive increased awareness as well for culinary and outdoor segments to local, regional, and national audiences. ACTION •Launched PR campaign matching messaging to outlets, underscoring outdoor and culinary strengths of the city. •Organized media tours from top feeder markets, including New York, Los Angeles, San Francisco, Chicago, Denver, Houston, Dallas, Phoenix; met 30+ outlets annually. •Coordinated press visits of 50+ key travel writers, Austin-American Statesman, Chicago Tribune, The Dallas Morning News, Forbes and USA Today; and customized itineraries allowing behind-the-scenes access. •Co-hosted 10+ journalists annually with Ski Santa Fe, showcasing accessibility to the slopes. •Partnered with New Mexico Tourism to host the Bachelor; leveraged episode to create secondary coverage with distinctive hotel packages. •Launched Santa Fe Margarita Trail, featuring 30 different spots throughout the city. RESULTS •Dedicated coverage in The Los Angeles Times, USA Today and New York Times; magazines: Condé Nast Traveler, National Geographic Traveler, AFAR, Robb Report and Travel + Leisure; websites: Huffington Post, Forbes.com; meeting trades: Successful Meetings and more. Average 250 stories per year. Named America’s “Number One Culinary Getaway,” Travel + Leisure. Consecutive Top 5 “Best U.S. City” Ranking, Travel + Leisure. #2 Small City, Condé Nast Traveler. Best Little Cities To Live If You Love Outdoors, Market Water. •Santa Fe ranked #2 Favorite City in the U.S. Travel + Leisure 2023 World’s Best and Condé Nast Traveler 2023 Readers Choice Awards SANTA FE | A 15-YEAR PARTNERSHIP Average Annual Reach: 1 billion+ impressions Page 251 of 440 RFP: NAPLES, MARCO ISLAND, EVERGLADES CONVENTION & VISITORS BUREAU APRIL 8, 2025 128 CASE STUDY CHALLENGE Position Mississippi as an undiscovered southeastern destination offering unmatched outdoor, historic, culinary and cultural experiences and hospitality that “welcomes all who wander” in a more inclusive way than previously perceived. ACTION •Implemented a statewide regional strategy for media relations, matching agency ambassadors with individual stakeholders to ensure equitable coverage. •Introduced Mississippi to national and regional media through a series of regional highlights showcasing the outdoor, civil rights, culinary and cultural attractions, events and unique lodging found around the state. •Hosted media and influencers on individual trips to experience multiple destinations within the state based on road-trip, outdoor adventure and culinary themes. •Executed media missions in target markets (New York, Chicago, Atlanta) in conjunction with major events like the Chicago Blues Festival and Atlanta Food and Wine Festival. •Partnered with Fox News to tout Mississippi as a top domestic drive market along with a satellite media tour targeting major markets. RESULTS •Secured coverage in USA Today, Forbes, Thrillist, Southern Living, Travel and Leisure, Ebony, Atlanta Journal Constitution, Matador Network and Smart Meetings, among others. VISIT MISSISSIPPI | A 3-YEAR PARTNERSHIP Page 252 of 440 Page 253 of 440 Page 254 of 440 Page 255 of 440 Page 256 of 440 Page 257 of 440 08/27/2025 C. T. Lowndes - Mt. Pleasant Office 966 McCants Dr. Mt. Pleasant SC 29464 Karen Ferrara, CISR (843) 884-3159 (843) 881-8891 kferrara@ctlowndes.com Lou Hammond & Associates, Inc. 145 King St, Ste 411 Charleston SC 29401 Continental Casualty - CNA 20443 25-27 E&O No Coverage Provided No Coverage Provided No Coverage Provided No Coverage Provided A Errors and Omissions Liability 596361873 08/28/2025 08/28/2027 General Aggregate $2,000,000 Each Occurrence $2,000,000 Those usual to the insureds operation. Collier County Board of County Commissioners 3295 Tamiami Trail East Naples FL 34112 SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. INSURER(S) AFFORDING COVERAGE INSURER F : INSURER E : INSURER D : INSURER C : INSURER B : INSURER A : NAIC # NAME:CONTACT (A/C, No):FAX E-MAILADDRESS: PRODUCER (A/C, No, Ext):PHONE INSURED REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. OTHER: (Per accident) (Ea accident) $ $ N / A SUBR WVD ADDL INSD THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. $ $ $ $PROPERTY DAMAGE BODILY INJURY (Per accident) BODILY INJURY (Per person) COMBINED SINGLE LIMIT AUTOS ONLY AUTOSAUTOS ONLY NON-OWNED SCHEDULEDOWNED ANY AUTO AUTOMOBILE LIABILITY Y / N WORKERS COMPENSATION AND EMPLOYERS' LIABILITY OFFICER/MEMBER EXCLUDED? (Mandatory in NH) DESCRIPTION OF OPERATIONS below If yes, describe under ANY PROPRIETOR/PARTNER/EXECUTIVE $ $ $ E.L. DISEASE - POLICY LIMIT E.L. DISEASE - EA EMPLOYEE E.L. EACH ACCIDENT EROTH-STATUTEPER LIMITS(MM/DD/YYYY)POLICY EXP(MM/DD/YYYY)POLICY EFFPOLICY NUMBERTYPE OF INSURANCELTRINSR DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) EXCESS LIAB UMBRELLA LIAB $EACH OCCURRENCE $AGGREGATE $ OCCUR CLAIMS-MADE DED RETENTION $ $PRODUCTS - COMP/OP AGG $GENERAL AGGREGATE $PERSONAL & ADV INJURY $MED EXP (Any one person) $EACH OCCURRENCE DAMAGE TO RENTED $PREMISES (Ea occurrence) COMMERCIAL GENERAL LIABILITY CLAIMS-MADE OCCUR GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO-JECT LOC CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) CANCELLATION AUTHORIZED REPRESENTATIVE ACORD 25 (2016/03) © 1988-2015 ACORD CORPORATION. All rights reserved. CERTIFICATE HOLDER The ACORD name and logo are registered marks of ACORD HIRED AUTOS ONLY Page 258 of 440 9/16/2025 Item # 9.A ID# 2025-2816 Executive Summary Recommendation to approve a request for reimbursement from the City of Naples for FY 24/25 in the amount not to exceed $675,000 using Tourist Development Tax funds for beach maintenance and Lowdermilk Park parking lot maintenance, waive any irregularities in the process, authorize the necessary Budget Amendment, and make a finding that this expenditure promotes tourism. OBJECTIVE: Approve the City of Naples’ request for reimbursement of tourist development tax funds. CONSIDERATIONS: The City of Naples applies for Tourist Development Tax grants each year through the Tourist Development Council (TDC). Due to unforeseen circumstances, the City did not submit its Grant Application(s) in Summer 2024. During the Spring/Summer of 2024, the County and City were working together to amend the FY24 application due to Hurricane Ian’s damage to the Naples Pier. The funding is very important to the City due to the work needed to restore and maintain the beach after these 3 storms. The City submitted the applications in August 2025 and is seeking tourist development tax funding for FY 24-25 for authorized uses of the Tourist Development Tax for Naples Beach Maintenance and Lowdermilk Park Maintenance. The City performed the work in FY 24-25 and is seeking reimbursement. County Staff support the City’s request due to the work performed on City beaches and in Lowdermilk Park. The Grant Application requests $500,000 for Naples Beach Maintenance, including Beach Maintenance Staff Salaries ($300,000) and Beach Maintenance ($200,000). The City is also seeking reimbursement of $175,000 for Lowdermilk Park maintenance of beach park facilities, including replacing picnic tables and benches ($75,000), beach park maintenance ($75,000), and parking lot drainage maintenance ($25,000). County Staff will review and approve the invoices prior to submittal, which will not exceed $675,000. Following approval, the invoices will be submitted to County Finance for payment. This item is consistent with the Infrastructure and Asset Management element of Collier County’s Strategic Plan by preparing for the impacts of natural disasters on our critical infrastructure and natural resources. ADVISORY COMMITTEE RECOMMENDATIONS: This item was presented to the Coastal Advisory Committee on September 11, 2025 (5-0), and will be presented to the Tourist Development Council on September 16, 2025. FISCAL IMPACT: Funding in the amount of $500,000 is budgeted for Fiscal Year 2025 within the TDC Beach Renourishment Fund (1105), project (90527) and a budget amendment will be required to appropriate reserves in the amount of $175,000 for Lowdermilk Park Maintenance Project (50308). The source of funding is the Tourist Development Tax. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve a request for reimbursement from the City of Naples for FY 24-25 in the amount not to exceed $675,000 using Tourist Development Tax funds for Naples Beach Maintenance and Lowdermilk Park parking lot maintenance, waive any irregularities in the process, authorize the necessary budget amendment, and make a finding that this expenditure promotes tourism. PREPARED BY: Andrew Miller, Coastal Zone Management ATTACHMENTS: 1. FY24-25- TDC Grant Application Page 259 of 440 Page 260 of 440 Page 261 of 440 Page 262 of 440 Page 263 of 440 Page 264 of 440 9/16/2025 Item # 9.B ID# 2025-2874 Executive Summary Recommendation to approve the FY 2025-2026, 10-Year Capital Planning document for Tourist Development Tax funds in TDC Beach Renourishment Fund (1105) and TDC Engineering Fund (1102) and make a finding that these expenditures promote tourism. OBJECTIVE: To obtain approval for the annually updated 10-year capital planning document for the County’s beach and inlet management program. CONSIDERATIONS: A 10-year capital planning document has been developed by Collier County staff to identify and balance long-term capital requirements/expenses and revenues received from the Tourist Development Tax Fund (1105) for beach renourishment and pass maintenance. This document is strictly for planning purposes. The Coastal Advisory Committee, the Tourist Development Council, and the Board of County Commissioners will review grant requests and expenditure requests. Additionally, the Florida Department of Environmental Protection (FDEP) Local Government Funding Request (LGFR) program requires that a 10-year planning document be utilized and approved for all municipalities seeking cost-share funding for Beach Management projects. Approval of this document for planning purposes satisfies the intent of this program. This item supports the Quality of Place objective within the Collier County Strategic Plan by preserving and enhancing the character of our community, protecting our natural resources, providing quality amenities and recreational opportunities, and promoting Collier County as an exceptional tourist destination. ADVISORY BOARD RECOMMENDATIONS: This item was presented to the Coastal Advisory Committee (CAC) on September 11, 2025 (5-0), and will be presented to the Tourist Development Council (TDC) on September 16, 2025. FISCAL IMPACT: There is no fiscal impact for this action. Funding for this program is provided by Tourist Development Taxes. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve the FY 2025-2026, 10-Year Capital Planning document for Tourist Development Tax funds in TDC Beach Renourishment Fund (1105) and TDC Engineering Fund (1102) and make a finding that this item promotes tourism. PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENTS: 1. 10-Year Plan 2. Project Description Page 265 of 440 TDC Beach Renourishment Capital Fund (1105)2026 CZM 10 Year ProjectionTentative Budget Projected Projected Projected Projected Projected Projected Projected Projected ProjectedFY26 - FY30 FY26 - FY35FY26 FY27 FY28 FY29 FY30 FY31 FY32 FY33 FY34 FY35 5 Year Totals 10 Year TotalsSourcesRoll forward (sum of reserves)59,472,500 59,843,300 66,642,700 69,062,900 72,246,700 68,293,300 65,332,800 69,251,700 70,470,500 76,338,700 59,472,500 59,472,500 Carry Forward to Fund Project Roll- - - - - TDC (Fund 1105) Revenue15,522,000 15,677,200 15,834,000 15,992,300 16,152,200 16,313,700 16,476,800 16,641,600 16,808,000 16,976,100 79,177,700 162,393,900 Revenue Reserve(838,600) - - - - - - - - - (838,600) (838,600) Adv/Repay 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 250,000 1,250,000 2,500,000 FEMA/FDEP Reimbursements- - Interest1,250,000 598,400 666,400 690,600 722,500 682,900 653,300 692,500 704,700 763,400 3,927,900 7,424,700 Total Funding75,655,900 76,368,900 83,393,100 85,995,800 89,371,400 85,539,900 82,712,900 86,835,800 88,233,200 94,328,200 142,989,500 230,952,500 Uses FY26 FY27 FY28 FY29 FY30 FY31 FY32 FY33 FY34 FY35 5 Year Totals 10 Year TotalsProj. No. Beach Projects90077 Beach Emerg Response300,000 300,000 300,000 300,000 300,000 300,000 300,000 300,000 1,200,000 2,400,000 50154 Hurricane Irma- - 50280 Hurricane Ian- - 50320 Hurricane Milton- - Proj. No. Collier Beach Renourishment- - 80301 Collier Beach Renourishment- - - - - - - - - - - 90068 Naples Beach Engineering, NTP & Renourishment 5,000,000 - - - 1,750,000 3,250,000 - - 1,750,000 3,250,000 6,750,000 15,000,000 90067 Park Shore Beach Engineering, NTP & Renourishment - - - 875,000 1,625,000 - - 875,000 1,625,000 - 2,500,000 5,000,000 90066 Vanderbilt Beach Engineering, NTP & Renourishment 5,000,000 - 1,750,000 3,250,000 1,750,000 3,250,000 6,750,000 15,000,000 90069 Clam Pass Beach Engineering, NTP & Renourishment - 525,000 975,000 - 525,000 975,000 - 1,500,000 3,000,000 90071 Marco Island South, NTP & Renourishment 200,000 1,000,000 - - 200,000 1,000,000 200,000 1,000,000 1,400,000 3,600,000 90074North Park Shore Beach NTP & Renourishment (phase out)- - 90076 Tiger Tail Beach Access Road Expansion25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 125,000 250,000 90065 Local Government Funding Request (LGFR)25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 125,000 250,000 80165 CO Beach Analysis25,000 25,000 25,000 50,000 80366 Beach Resiliency- 5,000,000 10,000,000 8,750,000 8,750,000 8,750,000 8,750,000 8,750,000 32,500,000 58,750,000 Proj No. Inlet Projects80288 Wiggins Pass Dredging1,600,000 75,000 750,000 100,000 1,600,000 75,000 750,000 100,000 1,600,000 75,000 4,125,000 6,725,000 90549 Doctor's Pass Dredging500,000 25,000 300,000 50,000 500,000 25,000 300,000 50,000 500,000 25,000 1,375,000 2,275,000 88032 Clam Pass Dredging (Pel Bay)250,000 20,000 250,000 20,000 250,000 20,000 20,000 20,000 790,000 850,000 90072 Collier Creek Modeling, Jetty Rework and Channel Training - - - - 180,000 2,000,000 - 2,180,000 90007 Tigertail Lagoon Project380,000 380,000 380,000 380,000 380,000 760,000 1,900,000 Proj No. Regulatory80171 Beach Tilling - County Wide30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 150,000 300,000 90033 Near Shore Hard Bottom Monitoring & Seagrass Monitoring230,000 230,000 230,000 230,000 230,000 230,000 230,000 230,000 230,000 230,000 1,150,000 2,300,000 90297 Shorebird Monitoring25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 125,000 250,000 90536 City/County Physical Beach and Pass Monitor170,000 170,000 170,000 185,000 185,000 185,000 185,000 185,000 185,000 185,000 880,000 1,805,000 91105 Transfer to Fund 119 Beach Turtle Monitoring241,000 171,700 171,700 171,700 171,700 171,700 171,700 171,700 171,700 171,700 927,800 1,786,300 Proj No. Maintenance80378 Tractor Shelter- 90527 Beach Cleaning-Naples200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 1,000,000 2,000,000 90533 Beach Cleaning-County/Marco670,900 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 1,470,900 2,470,900 80407 Jolly Bridge Maintenance- - 90044 Vegetation Repairs-Exotic Removal200,000 200,000 200,000 400,000 600,000 50308 Lowdermilk Park maintenance / City of Naples200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 200,000 1,000,000 2,000,000 Proj No. Structures90096 Naples Pier400,000 400,000 400,000 400,000 400,000 400,000 400,000 2,400,000 Proj No. Administration90020 Fund 195 Admin Costs 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 75,000 375,000 750,000 Total Direct Project Cost14,441,900 8,351,700 12,951,700 12,366,700 19,691,700 18,816,700 12,066,700 14,966,700 10,491,700 9,746,700 67,803,700 133,892,200 - - - - - - - - - - - - 99195 Interest Redirection- - - - - - - - - - - - 91105 Transfer to 185 Operating982,600 982,600 982,600 982,600 982,600 982,600 982,600 982,600 982,600 982,600 4,913,000 9,826,000 91105 Transfer to Tax Collecter (Revenue Collection Exp)388,100 391,900 395,900 399,800 403,800 407,800 411,900 416,000 420,200 424,400 1,979,500 4,059,800 99195 Adv/Repay to 37099195 Reserves General- - - - - - - - - - 99195Reserve for Catastrophe (increase by 500K/yr up to 10M in rese1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000 5,500,000 6,000,000 3,500,000 6,000,000 99195 Reserve for Unrestricted Capital- - 99195 Reserve - FDEP/FEMA Refunding/Deobligation- - - - - - - - - - - - Total Programmed17,312,600 11,726,200 16,830,200 16,749,100 24,578,100 24,207,100 17,961,200 21,365,300 17,394,500 17,153,700 78,196,200 153,778,000 Unencumbered Reserve Balance to Roll58,343,300 64,642,700 66,562,900 69,246,700 64,793,300 61,332,800 64,751,700 65,470,500 70,838,700 77,174,500 64,793,300 77,174,500 F:\_Working Can Be Deleted\CZM FY26 Budget Request 7.31.25Page 266 of 440 COASTAL ZONE MANAGEMENT - FY 25 – 29 PROJECT DESCRIPTIONS BEACH PROJECTS Beach Emergency Response (90077) These projects include funding for unforeseen emergency projects which may include storm erosion and / or cleanup, biological debris cleanup, pollution, and others. Funding availability is critical for immediate response to issues regarding public safety and welfare. Collier Beach Renourishment (80301) Funding within this project is programmed for engineering, permitting, and construction of Naples Beach where annual monitoring results indicate erosion to remains available for miscellaneous renourishment of the County’s beaches. No new funding is programmed. Naples Beach Engineering, NTP & Renourishment (90068) Funding within this project is programmed for engineering, permitting, and construction of Naples Beach from Doctors Pass to 21st Avenue South, where annual monitoring results indicate erosion of beach widths to below the County standard of 100’. Park Shore Engineering, NTP & Renourishment (90067) Funding within this project is programmed for engineering, permitting, and construction of Park Shore Beach from Seagate Drive to Doctors Pass, where annual monitoring results indicate erosion of beach widths to below the County standard of 85’. Vanderbilt Beach Engineering, NTP & Renourishment (90066) Funding within this project is programmed for engineering, permitting, and construction of Vanderbilt Beach from Delnor Wiggins State Park to approximately ½ mile south of Vanderbilt Beach Road, where annual monitoring results indicate erosion of beach widths to below the County standard of 100’. Clam Pass Park Beach Engineering, NTP & Renourishment (90069) Funding within this project is programmed for engineering, permitting, and construction of Clam Pass Park Beach from Clam Pass to Seagate Drive, where annual monitoring results indicate erosion of beach widths to below the County standard of 85’. Marco Island South Beach Engineering, NTP & Renourishment (90071) Funding within this project is programmed for engineering, permitting, and construction of South Marco Island Beach from Eagles Nest condominium to the Cape Marco condominium complex, where annual monitoring results indicate erosion of beach widths to below the County standard of 100’. 148Page 267 of 440 Tigertail Beach Access Expansion (90076) Funding within this project will remain for the ongoing maintenance of the access pathway from Tigertail Park parking area to Tigertail Beach for use in heavy beach maintenance equipment access to Marco Island Beach. Local Government Funding Request (LGFR) (90065) Funding within this project will be used to fund professional consultant services in assisting with FDEP’s annual grant applications for beach and inlet management funding assistance. CO Beach Analysis (80165) Funding within this project will be used for consultant services for periodic updates to the Collier County Beach History document. INLET PROJECTS Wiggins Pass Dredging (80288) Funding within this project is programmed for engineering, permitting, and construction of periodic maintenance dredging of Wiggin Pass. Doctors Pass Dredging (90549) Funding within this project is programmed for engineering, permitting, and construction of periodic maintenance dredging of Doctors Pass. Clam Pass Dredging (88032) Funding within this project is programmed for engineering, permitting, and construction of periodic maintenance dredging of Clam Pass by Pelican Bay Services Division. Collier Creek Modeling, Jetty Re-work and Channel Training (90072) Funding within this project is programmed for engineering, permitting, and construction of periodic maintenance dredging and construction and maintenance of erosion control structures at Collier Creek. Tigertail Lagoon Project (90007) Funding within this project is programmed for the County’s participation in the Marco Island / Hideaway Beach Tigertail Lagoon Restoration Project. REGULATORY Beach Tilling – County Wide (80171) Funding within this project is programmed for tilling of the County’s beaches prior to sea turtle nesting season when required as a permit condition for construction. Near Shore Hard Bottom Monitoring & Seagrass Monitoring (90033) Funding within this project is programmed for annual hardbottom and seagrass monitoring of the County’s beaches and inlets when required as a permit condition for construction. Shorebird Monitoring – County Wide (90297) Funding within this project is programmed for monitoring for shorebird nesting activities along the County’s beaches required as a permit condition for construction. 149Page 268 of 440 City/County Physical Beach and Pass Monitor (90536) Funding within this project is programmed for annual beach and inlet monitoring surveys and reporting to FDEP as permit conditions for construction. Transfer to Fund 119 Beach Turtle Monitoring (91105) Funding within this project is programmed for annual beach monitoring of sea turtle nesting activities and reporting to FDEP as permit conditions for construction. MAINTENANCE Tractor Shelter (80378) Funding within this project is programmed for maintenance of shelters at Vanderbilt Beach and Marco Island for tractor and equipment storage used for beach maintenance. Beach Cleaning-Naples (90527) Funding within this project is programmed for reimbursement to the City of Naples for beach cleaning provided by City resources. Beach Cleaning-County/Marco (90533) Funding within this project is programmed for beach cleaning provided by County staff on Collier and Marco Island beaches. Jolly Bridge Maintenance (80407) Funding within this project is programmed for maintenance activities at the Collier County waterfront site at the northeast end of Jolly Bridge near Marco Island. Vegetation Repairs – Exotic Removal (90044) Funding within this project is programmed for maintenance activities along Collier beaches dunes to remove non-native / invasive plant species. Lowdermilk Park maintenance / City of Naples (50308) Funding within this project is programmed for maintenance activities by the City of Naples for Lowdermilk Park. STRUCTURES Naples Pier (90096) Funding within this project is programmed for reimbursement to the City of Naples for repairs and maintenance of the Naples Pier provided by City resources. ADMINISTRATION Administration (90020) Funding within this project is programmed for reimbursement to general fund 185 from TDC fund 195 for administrative costs related to TDC eligible activities. 150Page 269 of 440 9/16/2025 Item # 9.C ID# 2025-2877 Executive Summary Recommendation to approve the fall truck haul beach renourishment project and authorize Tourist Development Tax expenditures for the Vanderbilt Beach Renourishment scheduled for November 2025, with an estimated project cost of $5,500,000; and make a finding that this item promotes tourism (Project 90066). OBJECTIVE: To obtain a recommendation approving the project and funding for the 2025 truck haul beach renourishment project for Vanderbilt Beach. CONSIDERATIONS: Staff are seeking project approval and authorization for a 149,500-ton truck haul beach renourishment project for Vanderbilt Beach for an estimated cost of $5,500,000, which shall include but not be limited to the following cost estimates: • Engineering design, permitting, inspections and project certification - $143,811 • Sand purchase by the County - $1,644,500 • Construction - $3,078,075 • Staff inspectors and inspections QA/QC inspections of delivered sand and truck chain-of-custody control - $75,000 Staff construction observation, oversight, safety monitoring - $25,000 • Shorebird monitoring - $17,500 • Contingency - $516,114 The cost estimate is based on recent historical pricing to support an anticipated construction start date of November 1, 2025. Placement of this sand is expected to renourish the beach for a design life of five (5) years, assuming no exceptional storms, hurricanes, or unexpected weather conditions. The sand quantities estimated for this project are based on post-Helene / Milton storm surveys performed in November / December 2024. Actual quantities needed based on field conditions will be determined immediately prior to construction. An adjustment of up to +/- 25% in sand quantities is assumed for this item. Approval of this item will allow staff to work with Procurement to request a Purchase Order for sand production by Stewart Materials under Contract No. 21-7827, so the beach fill material can be stockpiled and ready to haul once the renourishment construction contract is awarded. Contracts will be presented to the Board of County Commissioners prior to expenditure of funds. Pelican Bay Services Division also intends to renourish its beaches, coinciding with the Vanderbilt Beach Renourishment under the same County approved contract for Vanderbilt Beach. The County’s estimated costs do not include expenditures for Pelican Bay Beach, which will be funded through the Pelican Bay Services Division. This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item was presented to the Coastal Advisory Committee (CAC) on September 11, 2025 (5-0), and will be presented to the Tourist Development Council (TDC) on September 16, 2025. FISCAL IMPACT: The total project cost is anticipated to be $5,500,000. Funding is available in the Tourist Development Tax Beach Renourishment Fund (1105), Vanderbilt Beach Maintenance Project (90066). Source of funding is tourist development tax. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG Page 270 of 440 9/16/2025 Item # 9.C ID# 2025-2877 RECOMMENDATIONS: To approve the fall truck haul beach renourishment project and authorize Tourist Development Tax expenditures for the Vanderbilt Beach Renourishment scheduled for November 2025, with an estimated project cost of $5,500,000; and make a finding that this item promotes tourism (Project 90066). PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENTS: 1. Stewart Materials - Sand 2. 25-8417 BID TABULATION Page 271 of 440 PM:Andrew Miller ST:Patrick Boyle 21-7827 Beach Compatiable Sand Supply Invitations Sent: 3919 Viewed:35 Submitted:3 Sand Total Miles from 1301 Gulfshore Blvd, Naples FL 34102 Per Mile Mileage Total Tons Delivery Total Total Bid Price (Sand Total + Delivery) $825,000.00 48.30 $0.20 $9.66 75,000.00 $724,500.00 $1,549,500.00 $750,000.00 80.00 $0.20 $16.00 75,000.00 $1,200,000.00 $1,950,000.00 $0.00 0.00 $0.20 $0.00 75,000.00 $0.00 $75,000.00 Vulcan Construction Materials YES/NO YES YES YES N/A N/A N/A NO YES YES YES NO YES YES Stewart Materials Cemex YES YES YES YES YES YES Bid Schedule Vendor Checklist YES/NO Insurance Requirements W-9 Sun Biz E-Verify Addendum(s) N/A N/A N/A YES/NO YES YES YES Form 6: Grant Forms Form 2: Conflict of Interest Certification Affidavit Form 3: Immigration Affidavit Certification Form 4: Local Vendor Perference Business Tax Reciept Form 5: References YES 75000.00 Vendor Cemex (Non Responsive)$0.00 Form 1: Vendor Declaration Statement $11.00 $10.00 Price of Sand per Ton Tons of Sand 75,000.00 75,000.00 Opened/Date:Patrick Boyle 1/8/21 Witness/Date:Sarah Hamilton 1/8/21 Stewart Materials Vulcan Construction Materials Page 272 of 440 ITEM NO. DESCRIPTION QTY UNIT UNIT PRICE TOTAL PRICE UNIT PRICE TOTAL PRICE UNIT PRICE TOTAL PRICE UNIT PRICE TOTAL PRICE UNIT PRICE TOTAL PRICE UNIT PRICE TOTAL PRICE1MOBILIZATION & DEMOBILIZATION 1 LS 100,000.00$ 100,000.00$ 75,000.00$ 75,000.00$ 34,879.64$ 34,879.64$ 103,010.01$ 103,010.01$ 41,285.91$ 41,285.91$ 50,000.00$ 50,000.00$ 2VANDERBILT BEACH ROAD ACCESS, TRANSPORT, FILL PLACEMENT, GRADING, SAND ANALYSIS, TILLING, ACCESS RESTORATION149,500 TONS19.25$ 2,877,875.00$ 18.50$ 2,765,750.00$ 19.02$ 2,843,490.00$ 21.00$ 3,139,500.00$ 25.86$ 3,866,070.00$ 32.25$ 4,821,375.00$ 3TURBIDITY MONITORING 1 LS 27,200.00$ 27,200.00$ 21,000.00$ 21,000.00$ 30,644.26$ 30,644.26$ 30,360.49$ 30,360.49$ 37,799.72$ 37,799.72$ 18,000.00$ 18,000.00$ 4SURVEYS, CONTROL, LAYOUT, PROGRESS AND FINAL 1 LS 30,000.00$ 30,000.00$ 135,000.00$ 135,000.00$ 93,744.02$ 93,744.02$ 157,183.81$ 157,183.81$ 151,495.87$ 151,495.87$ 85,000.00$ 85,000.00$ 5MAINTENANCE OF TRAFFIC (MOT) AND WEIGHT TICKET 1 LS 40,000.00$ 40,000.00$ 155,000.00$ 155,000.00$ 148,048.06$ 148,048.06$ 54,112.42$ 54,112.42$ 108,500.27$ 108,500.27$ 60,000.00$ 60,000.00$ 6ADDITIONAL OFF-DUTY OFFICER -SEE NOTE (4)40 HOURS75.00$ 3,000.00$ 125.00$ 5,000.00$ 93.71$ 3,748.40$ 103.27$ 4,130.80$ 101.56$ 4,062.40$ 65.00$ 2,600.00$ 3,078,075.00$ 3,156,750.00$ 3,154,554.38$ 3,488,297.53$ 4,209,214.17$ 5,036,975.00$ 1MOBILIZATION & DEMOBILAZTION 1 LS 40,000.00$ 40,000.00$ 33,000.00$ 33,000.00$ 34,879.64$ 34,879.64$ 40,395.80$ 40,395.80$ -$ -$ 25,000.00$ 25,000.00$ 2VANDERBILT BEACH ROAD ACCESS, TRANSPORT, FILL PLACEMENT, GRADING, SAND ANALYSIS, TILLING, ACCESS RESTORATION66,500 TONS19.25$ 1,280,125.00$ 18.50$ 1,230,250.00$ 19.52$ 1,298,080.00$ 21.00$ 1,396,500.00$ 25.07$ 1,667,155.00$ 32.25$ 2,144,625.00$ 3TURBIDITY MONITORING 1 LS 15,000.00$ 15,000.00$ 8,800.00$ 8,800.00$ 15,247.39$ 15,247.39$ 13,011.64$ 13,011.64$ 17,279.87$ 17,279.87$ 7,500.00$ 7,500.00$ 4SURVEYS, CONTROL, LAYOUT, PROGRESS AND FINAL 1 LS 15,000.00$ 15,000.00$ 44,000.00$ 44,000.00$ 51,733.13$ 51,733.13$ 65,528.63$ 65,528.63$ 71,252.47$ 71,252.47$ 45,000.00$ 45,000.00$ 5MAINTENANCE OF TRAFFICE (MOT) AND WEIGHT TICKET 1 LS 20,000.00$ 20,000.00$ 75,000.00$ 75,000.00$ 67,673.18$ 67,673.18$ 27,466.77$ 27,466.77$ 31,396.76$ 31,396.76$ 35,000.00$ 35,000.00$ 6ADDITIONAL OFF-DUTY OFFICE - SEE NOTE (4)24 HOURS75.00$ 1,800.00$ 125.00$ 3,000.00$ 93.71$ 2,249.04$ 103.27$ 2,478.48$ 101.56$ 2,437.44$ 65.00$ 1,560.00$ 1,371,925.00$ 1,394,050.00$ 1,469,862.38$ 1,545,381.32$ 1,789,521.54$ 2,258,685.00$ 4,450,000.00$ 4,550,800.00$ 4,624,416.76$ 5,033,678.85$ 5,998,735.71$ 7,295,660.00$ 1234NON-RESPONSIVENON-RESPONSIVENON-RESPONSIVEYESYESYESYESYES*YESYESYESYESYESYESEAGLE ENGINEERING & LAND DEVELOPMENT, INC.Yes/NoYESYESYESYESYESYESYESTOTAL BID AMOUNT: NOTES: COLLIER COUNTY TO PRE-PURCHASE SAND FROM STEWART MATERIALS' IMMOKALEE SAND MINESURVEYING TO INCLUDE LAYOUT, PROGRESS SURVEYS, FINAL SURVEYSB. PELICAN BAY BEACH SUBTOTAL: VANDERBILT & PELICAN BAY BEACH RENOURISHMENT CONSTRUCTION ITB NO. 25-8417BID TABULATIONBid Description: Transport, placement and grading of pre-purchased beach fill material from Stewart's Immokalee Sand Mine to Vanderbilt and Pelican Bay Beaches and associated construction tasks. Beach construction access will be at Vanderbilt Beach Road.DICKERSON INFRASTRUCTURE, INC. DBA DICKERSON FLORIDA, INC.EARTH TECH ENTERPRISES, INC.PHILLIPS HEAVY, INC. CAPLING LEVELING, INC. ENGINEERBEACH FILLA. VANDERBILT BEACH SUBTOTAL: A. VANDERBILT BEACHB. PELICAN BAY BEACH EAGLE ENGINEERING & LAND DEVELOPMENT, INC.PHILLIPS HEAVY, INC. CAPLING LEVELING, INC.REQUIRED FORMS AND DOCUMENTS Yes/No Yes/NoYes/No Yes/NoTURBIDITY INCLUDES MONITORING AND REPORTING PER DEP PERMITMOT INCLUDES BUDGET FOR DAILY OFF-DUTY OFFICER FROM THE COLLIER COUNTY SHERIFF'S OFFICEDICKERSON INFRASTRUCTURE, INC. DBA DICKERSON FLORIDA, INC.EARTH TECH ENTERPRISES, INC.NON-RESPONSIVE Bid Response Form (Form 1)YES YESYES YESBid ScheduleYES YESYES YESMaterial Manufacturers (Form 3)YES YESYES YES Contractors Key Personnel Assigned to Project - (Form 2)YES YESYES YESStatement of Experience (Form 5)YES YESYES YESList of Major Subcontractors (Form 4)YES YESYES YESBid Bond (Form 7)YES YESYES YESTrench Safety Act knowledgement (Form 6)YES YESYES YESConflict of Interest Affidavit (Form 9)YES YESYES YESInsurance and Bonding Requirements (Form 8)YES YESYES YESImmigration Affidavit Certification (Form 11)YES YESYES YESVendor Declaration Statement (Form 10)YES YESYES YESE-VerifyYES YESYES YESAddendums (2)YES YESYES YESProject Manager: Andrew Miller Procurement Strategist: Rita IglesiasNotifications Sent: 3,238Viewed: 1,514Bids Received: 5Opened By: Rita Iglesias Witnessed By: Olivia Puga, Andres FuentesDate: August 13, 2025, 3:00 PM EST Grants Package (12-15)YES *YES YES *YESSunBizYES YESYES YESState of Florida General Contractor LicenseYES YESYES NOW-9YES YESYES YESPage 273 of 440 9/16/2025 Item # 9.D ID# 2025-2930 Executive Summary Recommendation to approve the Tourist Development Council Grant application requests from Collier County and the City of Naples for FY 2025-2026 in the amount of $18,569,300, budget these expenditures, and make a finding that these expenditures promote tourism. OBJECTIVE: To obtain approval of Tourist Development Fund (1105) Grant application requests for FY 2025-2026 in the amount of $18,569,300. CONSIDERATIONS: To review and approve the received TDC Grant Applications as follows: FY 2025-2026 Tourist Development Council Fund 1105 Grant Applications PROJECT / DESCRIPTION STAFF REQUESTED RECOMMENDED Beach Renourishment Projects 90068 - Naples Beach Engineering, NTP & Renourishment $ 5,000,000 $ 5,000,000 90066 - Vanderbilt Beach Engineering, NTP & Renourishment $ 5,000,000 $ 5,000,000 90071 - Marco Island South, NTP & Renourishment $ 200,000 $ 200,000 90076 - Tigertail Beach Access Road Expansion $ 25,000 $ 25,000 90065 - Local Government Funding Request (LGFR) $ 25,000 $ 25,000 SUB-TOTAL $ 10,250,000 $ 10,250,000 Inlet Projects 80288 - Wiggins Pass Dredging $ 1,600,000 $ 1,600,000 90549 - Doctor Pass Dredging $ 500,000 $ 500,000 88032 - Clam Pass Dredging (Pelican Bay) $ 250,000 $ 250,000 SUB-TOTAL $ 2,350,000 $ 2,350,000 Regulatory 80171 - Beach Tilling - County Wide $ 30,000 $ 30,000 90033 - Near Shore Hardbottom Monitoring & Seagrass Monitoring $ 230,000 $ 230,000 90297 - Shorebird Monitoring $ 25,000 $ 25,000 90536 - City/County Physical Beach & Pass Monitoring $ 170,000 $ 170,000 99999 - Sea Turtle Monitoring Program - Collier County $ 326,200 $ 326,200 SUB-TOTAL $ 781,200 $ 781,200 Beach Maintenance 50380 - Lowdermilk Park Maintenance/Repairs $ 200,000 $ 200,000 90527 - Beach Maintenance - City of Naples $ 500,000 $ 500,000 90533 - Beach Maintenance - Collier County & Marco Island $ 670,900 $ 670,900 SUB-TOTAL $ 1,370,900 $ 1,370,900 Structures 90096 - Naples Pier Repair & Maintenance $ 2,200,000 $ 2,200,000 SUB-TOTAL $ 2,200,000 $ 2,200,000 Page 274 of 440 9/16/2025 Item # 9.D ID# 2025-2930 Administration 90200 - Fund 1105 Administration Costs $ 75,000 $ 75,000 99195 - Fund 185 Project Management & Administration $ 1,154,100 $ 1,154,100 99195 - Tax Collector fees (2.25%) $ 388,100 $ 388,100 SUB-TOTAL $ 1,617,200 $ 1,617,200 TOTAL GRANTS $ 18,569,300 $ 18,569,300 Beach Renourishment Projects: Exceptional beach experience for our residents and visitors has been at the heart of our success in the past. These projects are required to maintain that experience. Approval is recommended. Inlet Projects: Projects required to maintain the beaches, inlets, and the engineering and permitting required to support construction. Approval is recommended. Regulatory and Permit Compliance: All these items are required by the Florida Department of Environmental Protection (FDEP) permit, required by law, or required to maintain critical programs between required permit activities. Approval is recommended. Beach Maintenance: Beach maintenance is required along with beach renourishment to provide an exceptional experience for our visitors and residents. Collier County conducts the beach maintenance on behalf of the City of Marco Island. Approval is recommended. The City of Naples has requested $500,000 for beach maintenance and $200,000 for Lowdermilk Park Maintenance/Repairs. Naples Pier: The City of Naples has requested $2.2 million for the Naples Pier for the next four years. Administration: Administrative program and project management cost to manage the beach program. Approval is recommended. FISCAL IMPACT: Funding for these grant applications in the amount of $18,569,300 is available within the TDC Beach Renourishment Fund (1105). Budget amendments will be required in FY 2026 to transfer funding from reserves within the TDC Beach Renourishment Fund (1105) in the amount of $556,000 to the County/Naples Beach Project (90527), Sea Turtle Monitoring Project (80377) within Fund (1804), and TDC Engineering Fund (1102). The source of funding is tourist development tax. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATIONS: To approve the Tourist Development Council Grant application requests from Collier County and the City of Naples for FY 2025-2026 in the amount of $18,569,300, budget these expenditures, and make a finding that these expenditures promote tourism. PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENTS: 1. FINAL TDC Applications 2. Yr to Yr Comparison Page 275 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment Naples Beach Engineering, NTP & Renourishment (Project No. 90068) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad - Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: 5. Estimated project start date: October 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $5,000,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 276 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Naples Beach Engineering, NTP & Renourishment (Project No. 90068) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 5,000,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 5,000,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 5,000,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 5,000,000___ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 15:12:07 -04'00' Page 277 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Regulatory Beach Tilling – County Wide (80171) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad – Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: Permit-required tilling of recent renourished beach projects. 5. Estimated project start date: October 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $30,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 278 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Beach Tilling – County Wide (80171) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 30,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 30,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 30,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 30,000_ __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 15:02:22 -04'00' Page 279 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Inlet Project Wiggins Pass Dredging (80288) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad – Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: Professional consulting services for Wiggins Pass dredging project. 5. Estimated project start date: October 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $1,600,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 280 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Wiggins Pass Dredging (80288) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 1,600,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 1,600,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 1,600,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 1,600,000 __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 15:01:41 -04'00' Page 281 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Regulatory Near Shore Hardbottom Monitoring & Seagrass Monitoring (90033) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad – Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: 5. Estimated project start date: October 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $230,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 282 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Near Shore Hardbottom Monitoring & Seagrass Monitoring (90033) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 230,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 230,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 230,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 230,000_ __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 15:01:11 -04'00' Page 283 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment Local Government Funding Request - LGFR (90065) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad - Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: 5. Estimated project start date: October 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $25,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 284 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Local Government Funding Request - LGFR (90065) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 25,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 25,000_ __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 15:00:38 -04'00' Page 285 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment Vanderbilt Beach Engineering, NTP & Renourishment (90066) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad - Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: 5. Estimated project start date: September 1, 2025 6. Estimated project duration: 6 months 7. Total TDC Tax Funds Requested: $5,000,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 286 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Vanderbilt Beach Engineering, NTP & Renourishment (90066) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 5,000,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 5,000,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 5,000,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 5,000,000___ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 15:00:02 -04'00' Page 287 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment Marco Island South Engineering, NTP & Renourishment (90071) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad - Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: 5. Estimated project start date: March 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $200,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 288 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Marco Island South Engineering, NTP & Renourishment (90071) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 200,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 200,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 200,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 200,000_ __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 14:56:45 -04'00' Page 289 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment Tigertail Beach Access Road Expansion (90076) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad - Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: 5. Estimated project start date: October 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $25,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 290 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Tigertail Beach Access Road Expansion (90076) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 25,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 25,000_ __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 14:56:13 -04'00' Page 291 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Regulatory Shorebird Monitoring (90297) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad - Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: 5. Estimated project start date: October 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $25,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 292 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Shorebird Monitoring (90297) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 25,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 25,000_ __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 14:55:36 -04'00' Page 293 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Maintenance Beach Maintenance – Collier County & Marco Island (90533) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad - Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: 5. Estimated project start date: October 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $670,900 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 294 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Beach Maintenance – Collier County & Marco Island (90533) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 670,900 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 670,900 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 670,900 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 670,900_ __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 14:55:06 -04'00' Page 295 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Regulatory City/County Physical Beach & Pass Monitoring (90536) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad - Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: 5. Estimated project start date: January 1, 2026 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $170,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 296 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) City/County Physical Beach & Pass Monitoring (90536) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 170,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 170,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 170,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 170,000_ __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 14:54:27 -04'00' Page 297 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Inlet Project Doctor Pass Dredging (90549) 1.Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2.Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3.Organization’s Chief Official and Title: Jay Ahmad Collier County Transportation Engineering Division 4.Details of Project- Description and Location: 5.Estimated project start date: March 1, 2026 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $500,000 8.If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 298 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Doctor Pass Dredging (80288) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 500,000 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 500,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 500,000 ____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 500,000_ __ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date AhmadJay Digitally signed by AhmadJay Date: 2025.08.18 14:53:38 -04'00' Page 299 of 440 Page 300 of 440 Page 301 of 440 Page 302 of 440 Page 303 of 440 Page 304 of 440 Page 305 of 440 Page 306 of 440 Page 307 of 440 Page 308 of 440 Page 309 of 440 Page 310 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Renourishment and Pass Maintenance Fund 1105 Administration 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2885 South Horseshoe Drive Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Jay Ahmad - Director Collier County Transportation Engineering Division 4. Details of Project- Description and Location: This item funds County Staff to manage the projects, maintain the beaches, administer the program and is broken down as follows: Staff includes the CZM Manager; Management Analyst; a Project Manager; a Field Inspector; (2) Equipment Operators to clean and maintain the County and Marco beaches. Indirect Administrative Costs required for administrative functions like purchasing, information technology, motor pool and human resources; Current rent; Division Fiscal support; and charges for the Tax Collector are also included. Approval is recommended. 5. Estimated project start date: October 1, 2025 6. Estimated project duration: 1 year 7. Total TDC Tax Funds Requested: $1,617,200 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( X ) No ( ) Page 311 of 440 Collier County Tourist Development Council Category “A” Grant Application (Page 2) Beach Renourishment and Pass Maintenance Fund 1105 Administration PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 1,617,200 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 1,445,700 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Administration Cost____________ ____ $ 75,000 _____ 1102 Project Management & Administration $_1,099,100__ __ Expanded Vehicle ____ $_55,000 ____ Tax_Collector Fees (2.5%)_____________ $_388,100_______ __________________________________ $_______________ TOTAL $ 1,617,200____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization Date MessamMarl ene Digitally signed by MessamMarlene Date: 2025.09.05 13:57:55 -04'00' Page 312 of 440 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Collier County Sea Turtle Protection Program/Environmental Compliance 1. Name and Address of Project Sponsor Organization: Collier County Transportation Management Services 2885 South Horseshoe Drive Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Jay Ahmad, Director Address: 2885 South Horseshoe Drive City: Naples, FL, 34104 Phone: 239-252-8192 1. Organization’s Chief Official and Title: Jay Ahmad, Director Collier County Transportation Engineering Division 2. Details of Project- Description and Location: The following activities require coastal construction permits from the State of Florida and thus a sea turtle monitoring program. 1. Beach nourishment; 2. Construction, excavation or maintenance of coastal inlet and related shoals; 3. Beach cleaning and grooming activities landward of the mean high-water line. 4. Beach cleaning following a red tide or storm event. The following excerpts from current regulations (Chapter 16B-41 Rules and Procedures for Application for Coastal Construction Permits, Florida Administrative Code), provides for the scope of the permitting process and protection of marine turtles as it relates to the aforementioned activities. 16B-41.001 Scope This chapter provides the requirements and procedures for the issuance, denial, transfer, renewal, modification, suspension and revocation of coastal construction permits. In this Chapter Coastal Construction is defined as "any work or activity on or encroaching upon sovereignty lands of Florida, below the mean high-water line of any tidal water of the Page 313 of 440 state, which is likely to have a material physical effect on existing coastal conditions or natural shore and inlet processes." 16B-41.0055 Protection of Marine Turtles (Florida Administrative Code) (1) In keeping with the Departments Authority to protect marine turtles pursuant to Section 370.12, Florida Statutes, any application for a permit under this Chapter for coastal construction that affects marine turtles shall be subject to the conditions and requirements for marine turtle protection as part of the permitting process. (2) The Department shall require appropriate measures to protect marine turtles and their habitat, such as: nest surveys, nest relocation, nest marking, modification of coastal construction, measures to reduce sand compaction, and short- and long-term monitoring to assess the impacts of the permitted coastal construction on marine turtles and their habitat. The Transportation Management Services Department, marine turtle permit holders for Collier County, monitor the following beaches for sea turtle activities as State and federal permit requirements for beach renourishment, beach raking, allowance for the use of vehicles on the beach for surveys, beach cleanup following a red tide or storm event and special events. Barefoot Beach: construction, excavation or maintenance of Wiggins Pass (only that area included within the area of influence of Wiggins Pass; 1 mile north of Pass south to Wiggins Pass); pass material disposal location (renourishment); Monitoring beach 2023 beach renourishment per Executive Order Hurricane Ian berm; beach cleaning following a storm event and red tide. Vanderbilt Beach: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Wiggins Pass and Clam Pass); beach cleaning and grooming activities landward of the mean high-water line. Park Shore: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Clam Pass and Doctors Pass). City of Naples: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Doctors Pass and Gordon Pass). City of Marco Island: construction, excavation or maintenance of a coastal inlet and related shoals (Big Marco Pass and Caxambas Pass); Beach nourishment; Hideaway Beach T-Groin; Tigertail Beach/Sand Dollar Island Restoration, beach cleaning and grooming activities landward of the mean high-water line. The duties and associated costs of the program are as follows: 1. Administrative/permitting. 2. Daily monitoring (7 days/wk. /beach -April 15 depending on renourishment schedules through Oct.31). 3. Data collection, evaluation, and mapping. 4. Responding to sea turtle disorientations (associated with renourishment, beach profile and post Hurricane Ian as required by the State). Page 314 of 440 5. Reports (Sea Turtle Protection Plan- Annual Report; special reports per each beach nourishment and T-groin units, Index Nesting Beach Reports (Vanderbilt); State Nest Productivity Reports, FWC Beach Renourishment Reports). 6. Mobilization/demobilization – Pre-season, after season, and before and after storms. 7. Vehicle maintenance – John Deere gators and all-terrain vehicles. 8. Supplies and equipment procurement, maintenance, and inventories. 9. Sand compaction studies. 10. State mandated sand temperature studies of different sand types for beach renourishment projects. 11. Nest relocation in construction areas if required and permitted by FWC. 12. Monitoring and reporting of escarpments. 13. Additional studies required as required State/Federal permits (Florida Statute Chapter 161-053 F.A.C. Chapter 62b-33). 14. Stranding reports and removal of injured, sick and dead sea turtles from all County beaches (average 50-100/yr). 15. Public awareness- news media and public speaking upon request. 16. State mandated beach lighting compliance inspections and follow-up. 17. Other duties as requested by CZM Department. 18. Provide technical assistance and respond to data requests from coastal engineering consultants. The purpose of this application is to obtain funds to perform the requirements of a sea turtle protection program in the specified locations. 3. Estimated project start date: October 1, 2025 4. Estimated project duration: One (1) year Total TDC Tax Funds Requested: $ ,00 If the full amount requested cannot be awarded, can the program/projectbe restructured to accommodate a smaller award? Yes ( ) No ( X ) Page 315 of 440 Collier County Tourist Development Council Category “A” Grant Application Page 2 Collier County Sea Turtle Protection Program/Environmental Compliance _______________________________________________________ PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ ,00 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ ,00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc...) Personnel and Operating $ ,00 Expanded Vehicle Request $ 85,000 Trailer $30,000 TOTAL $ ,00 I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date MessamMarl ene Digitally signed by MessamMarlene Date: 2025.09.05 13:56:56 -04'00' Page 316 of 440 90068 - Naples Beach Engineering, NTP & Renourishment 1,750,000$ 5,000,000$ 90066 - Vanderbilt Beach Engineering, NTP & renourishment 1,750,000$ 5,000,000$ 90071 – Marco Island South, NTP & Renourishment 200,000$ 200,000$ 90076 – Tigertail Beach Access Road Expansion 25,000$ 25,000$ 90065 – Local Government Funding Request (LGFR)25,000$ 25,000$ SUB-TOTAL 3,750,000$ 10,250,000$ 80288 – Wiggins Pass Dredging 100,000$ 1,600,000$ 90549 – Doctor's Pass Dredging 50,000$ 500,000$ 88032 – Clam Pass Dredging (Pelican Bay)20,000$ 250,000$ SUB-TOTAL 170,000$ 2,350,000$ 80171 – Beach Tilling - County Wide 30,000$ 30,000$ 90033 – Near Shore Hardbottom Monitoring & Seagrass Monitoring 230,000$ 230,000$ 90297 – Shorebird Monitoring 25,000$ 25,000$ 90536 – City/County Physical Beach & Pass Monitoring 170,000$ 170,000$ 99999 – Sea Turtle Monitoring Program - Collier County 171,700$ $ 326,200 SUB-TOTAL 626,700$ $ 781,200 50308 - Lowdermilk Park Maintenance/ Repairs 200,000$ 90527 – Beach Maintenance - City of Naples 500,000$ 90533 - Beach Maintenance - Collier County & Marco Island 500,300$ 670,900$ SUB-TOTAL 500,300$ 1,370,900$ 90096 – Naples Pier Repair & Maintenance 200,000$ 2,200,000$ SUB-TOTAL 200,000$ 2,200,000$ 90020 – Fund 1105 Administration Costs 75,000$ 75,000$ 99195 – Fund 1102 Project Management & Administration 957,500$ $ 1,154,100 99195 – Tax Collector Fees (2.5%)369,600$ 388,100$ SUB-TOTAL 1,402,100$ $ 1,617,200 TOTAL GRANTS 6,649,100$ $ 18,569,300 Structures Administration Tourist Development Council Fund 1105 Grant Applications Year to Year Comparison FY24-25PROJECT / DESCRIPTION:FY25-26 Beach Renourishment Projects Inlet Projects Regulatory Beach Maintenance Page 317 of 440 Page 318 of 440 Page 319 of 440 3 PARADISECOAST.COM Page 320 of 440 PARADISECOAST.COM ± Page 321 of 440 5 PARADISECOAST.COM Page 322 of 440 PARADISECOAST.COM ± Page 323 of 440 7 • • • • • • • • • PARADISECOAST.COM Page 324 of 440 PARADISECOAST.COM Page 325 of 440 Naples, Marco Island, Everglades CVB Jay Tusa, Executive Tourism Director jay.tusa@colliercountyfl.gov Sandra Rios, Public Relations & Communications Manager sandra.rios@colliercountyfl.gov John Melleky, Arts & Culture Manager john.melleky@colliercountyfl.gov Downs & St. Germain Research (850) 906-3111 | contact@dsg-research.com Joseph St. Germain, President joseph@dsg-research.com James Brendle, Project Director james@dsg-research.com Page 326 of 440 10 Page 327 of 440 Page 328 of 440 PARADISECOAST.COM2Page 329 of 440 Page 330 of 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PARADISECOAST.COM Page 361 of 440 PARADISECOAST.COM Page 362 of 440 PARADISECOAST.COM Page 363 of 440 Page 364 of 440 PARADISECOAST.COM Page 365 of 440 PARADISECOAST.COM Page 366 of 440 PARADISECOAST.COM Page 367 of 440 PARADISECOAST.COM Page 368 of 440 PARADISECOAST.COM Page 369 of 440 Naples, Marco Island, Everglades CVB Jay Tusa, Executive Tourism Director jay.tusa@colliercountyfl.gov Sandra Rios, Public Relations & Communications Manager sandra.rios@colliercountyfl.gov John Melleky, Arts & Culture Manager john.melleky@colliercountyfl.gov Downs & St. Germain Research (850) 906-3111 | contact@dsg-research.com Joseph St. Germain, President joseph@dsg-research.com James Brendle, Project Director james@dsg-research.com Page 370 of 440 44 Page 371 of 440 Marketing Update September 16, 2025 TDC Meeting FY25 Page 372 of 440 Marketing Update ●FY25 campaigns are concluding as we approach the fiscal year-end. ●Year-to-date results are showing strong impressions, website engagement, and steady visitor interest despite a competitive market. ●FY26 media plans are well underway, targeting a November launch. ●FY26 Fall/Winter campaigns in planning to support peak season occupancy and visitation. ●Supplemental media planning underway, pending BOCC approval of additional funds. ●Focus on: ○Expanding lower funnel digital buys ○Growing shoulder season demand ○Continuing premium placements in national/luxury media 2 Highlights Page 373 of 440 PlanningDiscovery03040102OptimizationMeasurement3 2025 Visit Florida Flagler Henry Award Winner Only Paradise Will Do Print Campaign Page 374 of 440 PlanningDiscovery03040102OptimizationMeasurement2025 Visit Florida Flagler Henry Award Winner Only Paradise Will Do Print Campaign 4 Page 375 of 440 Content Series Beaches Content Series *Organic Promotion in progress Key Deliverables ●Dedicated landing page serving as a central hub for content and visuals, with direct booking link. ●“Choose Your Adventure” interactive video letting users explore the beaches via YouTube ●Customized itineraries highlighting beach partners and experiences ●Monthly live broadcasts from the beaches on social media Luxury Content Series *Organic Promotion in progress Key Deliverables ●Dedicated landing page serving as a central hub for high-value visuals and content, with direct booking link. ●Curated VIP itineraries highlighting premier accommodation partners ●First-person POV social videos showcasing elevated resort experiences Page 376 of 440 Content Series Family-Friendly Content Series *Organic Promotion in progress Key Deliverables ●Dedicated landing page with direct booking links to family-friendly accommodations ●Interactive map for exploring the destination and featured accommodations ●Family travel guides showcasing how to experience Florida’s Paradise Coast together ●Social series highlighting family-focused partners Athleisure Content Series *Organic Promotion in progress Key Deliverables ●Dedicated landing page active as a central content hub with a direct booking link and special section for FC Naples ●Curated VIP itineraries featuring active-lifestyle partners and accommodations ●Golf spotlight piece following a couple of avid golfers exploring the destination ●Sporting Event itineraries promoting longer stays Page 377 of 440 Content Series 7 ●Five of the eight content series launched and promoted through organic channels, with paid promotion planned for FY26. ●Three series in production — Cars (featuring Cars on 5th), Dining (spotlighting eight local restaurants), and Stone Crab (celebrating stone crab season) —in production and set to launch by FY26. ●Paid media integration scheduled for FY26, complementing organic promotion. ●Future planning underway to evolve existing projects, simplify where needed, and identify new strategic opportunities. FY25 Recap Dark Skies Content Series *Promotion for FY25 Completed Key Deliverables ●Dedicated landing page serving as a content hub ●Short film showcasing the destination’s dark skies ●Expert feature article highlighting stargazing appeal ●Custom-designed poster created for giveaways Page 378 of 440 Marketing Investment Campaign Attribution 8 March 3 - July 31, 2025 From people exposed to advertising from the Marketing Investment campaign: Adara Impact shows $780,554.68 in observed hotel revenue. Expedia shows $19,505,357.00 in hotel and vacation rental revenue. Total Revenue from those exposed to advertising= $20,285,911.68* We estimate $1,000,993.00 in trackable digital advertising spend from March - July. CAMPAIGN ROAS = $20.3 Return on Ad Spend* *Total revenue and return on ad spend are based on initial reports received. Additional data is expected, which will impact these results. Page 379 of 440 Thank you. FY25 Page 380 of 440 Monthly Report | July 2025 Page 381 of 440 Table of Contents ParadiseAdv.com Zartico Visitor Insights Organic Social Media Campaigns Digital Media Insights 3 6 13 22 11 Email 2 Page 382 of 440 1 Zartico Visitor Insights Page 383 of 440 ParadiseAdv.com Zartico: Visitor Insights | Visitor Flow and Spending ParadiseAdv.com Out-of-state visitors made up 46% of visits and 76% of overall spend in July 2025 In-state visitors made up 54% of visits and 24% of overall spend Out of State visitation outperformed in-state stats for visitor spending Day visitors (42%) Overnight visitors (58%) Miami-Ft. Lauderdale, FL ranked as the top DMA in spending market Followed by: Chicago, Tampa- St. Petersburg, and New York, NY Miami-Ft.Lauderdale, FL visitors spent more on accommodations and gas Miami-Ft Lauderdale overnight visitors continue to rank #1 in top visitation for the month of July Followed by: Tampa-St Petersburg, FL, Orlando, FL and West Palm Beach Top 2 Out-Of-State: New York, NY and Chicago DMAs In-state top visited place in July: Riviera Golf Club Out-of-State top visited place in July: Riviera Golf Club followed by Hilton Marco Island Beach Resort and Spa Out-Of-State In-State Visitors Overnight Vs. Day Visitation Top DMA Spending Market Top Overnight Markets Destination Visitation Zartico: Visitor Insights | July 2025 4 Page 384 of 440 ParadiseAdv.com*Approximate total, all final Nov invoices not received yet 56% July Hotel Occupancy -11% Hotel occupancy change from June -16% Hotel Occupancy Change from Same Month Last Year Zartico: Visitor Insights | JULY 2025 5 Page 385 of 440 2 Organic Social Media Page 386 of 440 ParadiseAdv.com Social Media (Organic) - Summary ●Implemented annual content strategy across all social media platforms. ●Conducted day-to-day operations, including but not limited to content creation, LIVE streams, content curation, and reporting/analysis, etc. ●Completed the August 2025 content calendars to be shared across social media platforms. ●Established Facebook LIVE and Instagram Story topics for Client to implement in August 2025. ●Supported Client in community management, social listening, optimization, and reporting/analysis, etc. ●Increased timely event coverage resulting in more live story shares, recap videos and an asset library which will be used for future event promotions. ●Began content captures for upcoming Luxury and Dining content series, working directly with destination partners. ParadiseAdv.com 7 Page 387 of 440 ParadiseAdv.com 63,377 Followers +462 Net Growth 8,125 Engagements 6.3% Increase 3,836,790 Impressions 12.1% Decrease Summary: In July, we continued to see steady follower growth, adding 462 new followers for a total of 63,377. Engagements increased in July by 6% compared to June—this can be attributed to the increase in total received and sent messages, as well as the increase in total video views, which rose 14% in July. While we saw a slight dip in impressions in July, this can be attributed to a change in paid social, however we are confident for August this will increase. Organic performance remained strong in July. Our top-performing posts include a timely-captured reel post for Mercato, a UGC reel featuring a beach sunset and a produced reel for Boating and Outdoors. Looking ahead, we’ll keep prioritizing timely content captures, with a renewed emphasis on beach live streams and live Stories to drive interaction and maintain momentum as we move into August. Organic Social | Facebook 8 Page 388 of 440 ParadiseAdv.com Organic Social | Instagram 24,351 Followers +200 Net Growth 2,311 Engagements 8.2% Decrease 150,513 Impressions 16.7% Decrease Summary: On Instagram, we added 200 new followers in July, continuing steady growth. While engagements dipped by 16% in July, our engagement rate increased by 5.6% compared to June, and saw a 90% increase when compared to July of 2024, signaling that our content is performing well with those who view it. While we saw a slight dip in impressions in July, this can be attributed to a change in paid social, however we are confident for August this will increase, and these dips in numbers are comparable to July in previous years. Top-performing content included Timely Capture reels featuring a timely capture at Cars & Coffee, a timely captured reel of Pickleball and a timely capture reel of Tin City. Looking ahead, we’ll focus on increasing engagement momentum by producing more timely-captured reels and timely, interactive content throughout August with the use of ManyChat and daily interactive stories on Instagram. 26,866 Video Views 15.7% Decrease 9 Page 389 of 440 ParadiseAdv.com Media | Organic Social 3,197,335 Total Impressions 21,368 Post Engagements 24,351 Total Followers 109,800 Post Engagements 41,494,823 Total Impressions 63,377 Total Followers Instagram Facebook Year-To-Date 10 Page 390 of 440 3 Email Page 391 of 440 ParadiseAdv.com Email | Lesiure E-Scapes 57,276 Owned 19.50% Owned 20.29% Owned Subject Line: Extend the Weekend on Florida’s Paradise Coast Most-Clicked Link: Places to Go -Web Cams Recipients Open Rate CTO Rate 12 UPDATE Page 392 of 440 ParadiseAdv.com Email | Meetings E-Scapes 4,203 Owned 26.45% Owned 20.84% Owned Subject Line: Meeting Must- Do’s on Florida’s Paradise Coast Most-Clicked Link: Paradise Coast/Meetings Recipients Open Rate CTO Rate 13 Page 393 of 440 4 Campaigns Page 394 of 440 ParadiseAdv.com Media | Performance $583,112.93 Total Estimated Digital Spend 68,302,157 Total Impressions 186,079 Total Clicks to Site 2,718,551 Total Video Views 0.27% CTR 85% VCR July’s seven campaigns: Sustaining, Canada, Weddings, Arts & Culture, Luxury Elite, Enhanced and Expanded 15 Page 395 of 440 ParadiseAdv.com Media | Performance 20,574,843 Total Impressions 23,276 Total Clicks to Site 137,223 Total Video Views 0.17% CTR 83% VCR Top performing media partners for June: ●On the Sustaining Campaign, Expedia was our top performer with a 0.68% CTR, and Adara lead with a VCR of 87% ●For the Canada Campaign Expedia delivered a 0.11% CTR ●For Weddings, The Wedding Trade Desk was top performing with a 1.03% CTR ●For Arts & Culture, DigDev Direct delivered a top CTR of 0.89% ●For the Luxury Elite campaign, Undertone was top performer delivering a 1.37% CTR ●On the Enhanced Campaign, MobileFuse is the top performer with CTR ending at 0.65%, and AiOpti ended the month with a 78% VCR ●On the Expanded Campaign, Kayak is our top performer with a 0.81% CTR and AiOpti with a 91% VCR Industry Benchmark: CTR: 0.33% VCR: 70% July’s seven campaigns: Sustaining, Canada, Weddings, Arts & Culture, Luxury Elite, Enhanced and Expanded 16 Page 396 of 440 ParadiseAdv.com Media | Paid Search 253,395 Total Impressions 11,611 Total Clicks to Site 4.58% CTR Top Performing Campaign: Sustaining continues great performance with over 8,000 clicks. This accounted for around 70% of all clicks on the account. Top Performing Ad: Sustaining Beach Search Ad Insights: Performance in July was relatively stable, with a small spike in the middle of the month, showing good performance from targeted audiences. The campaigns are showing a steady volume of high intent/qualified users. $0.60 CPC July had four campaigns: Sustaining, Sustaining Spanish, Canada, and Weddings 17 Page 397 of 440 ParadiseAdv.com Campaign Campaign Type Impressions Clicks CTR CTR Industry Benchmark Avg. CPC CPC Industry Benchmark Weddings Search 12,726 903 7.10% 4%$0.67 $1.35 Sustaining Search 195,888 8,353 4.26% 4%$0.51 $1.35 Sustaining Spanish Search 35,164 1,713 4.87% 4%$0.51 $1.35 Canada Search 9,617 642 6.68% 4%$1.99 $1.35 Media | Paid Search Breakdown 18 Page 398 of 440 ParadiseAdv.com Media | Paid Social 3,930,544 Total Impressions 351,355 Post Engagements 87,598 Clicks In July we saw great gains in both volume and efficiency. The Sustaining, Weddings, and Arts & Culture campaigns improved across nearly all metrics, doing so at a more efficient cost and rate. ●Overall clicks increased 9%, while improving it’s CTR by 15%, not just driving more users for the month, but doing so at more efficiently. ●Impressions dropped, this is due to the continued audience optimizations, targeting higher intent and more qualified individuals, removing from serving those lesser qualified users from getting served ads. ●Most importantly, costs remained flat, typically with large spikes like we saw in July it’s due to costs but, this month, it was lead by optimizations. Traffic Campaigns CTR Sustaining: 7.65% Weddings: 2.80% Arts & Culture: 6.85% Travel industry benchmark: 2.2% Meta: July 19 2.23% CTR $11.1k Spend Awareness Campaigns CTR Sustaining: 0.17% Weddings: 0.11% Arts & Culture: 0.10% Travel industry benchmark: 0.05% ↑ 9% MoM ↑ 15% MoM↑ 16% MoM↓ 5% MoM ↓ 1% MoM Page 399 of 440 ParadiseAdv.com Media | Paid Social 37,100,833 Total Impressions 1,830,910 Post Engagements 539,478 Clicks Meta: Year-To-Date 1.45% CTR 20 Page 400 of 440 ParadiseAdv.com Media | Paid Social 455,138 Total Impressions 7,654 Engagements 3,643 Clicks In July, the Sustaining and Weddings campaigns continued to run: ●All metrics showed increases, with impressions pushing the added awareness to fuel massive increases in both clicks and engagements. ●Most importantly, CTR increased slightly, showing efficiency increases while scaling the ads. ●Costs were down 14% from June, which is surprising with the increases to the other metrics. This caused cost efficiencies to also increase getting lower CPM & CPC MoM. CTR Sustaining: 0.93% Wedding: 0.67% Travel industry benchmark: 0.3% Pinterest: July 21 0.80% CTR $1.9k Cost ↑ 20% MoM ↑ 3% MoM ↓ 14% MoM↑ 26% MoM↑ 17% MoM Page 401 of 440 ParadiseAdv.com Media | Paid Social 3,941,870 Total Impressions 57,229 Engagements 27,730 Clicks Pinterest: Year-To-Date 0.70% CTR 22 Page 402 of 440 5 Digital Media Insights Page 403 of 440 ParadiseAdv.com Expedia | July Room Night Results - Sustaining From those exposed to the Expedia advertising in the month of July came the following performance Highlights: ●The advertising drove 570 room nights for total gross bookings of $409k ●The largest share of bookings came from VRBO ($174,000 with Expedia Plus US in 2nd at $170,000) ●The $409,000 in gross bookings made for a 58.2 Return on Ad Spend ●448 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (34.2%) booked 0-6 days out. The second largest was 13.4%, booked 7 to 13 days out 24 Page 404 of 440 ParadiseAdv.com Expedia | July Flight Results - Sustaining Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Chicago, Detroit, and Minneapolis markets. Detroit has the longest stay in market, at 15.4 days. 25 Page 405 of 440 ParadiseAdv.com Expedia | July Room Night Results - Canada From those exposed to the Expedia advertising in the month of July came the following performance Highlights: ●The advertising drove 102 room nights for total gross bookings of $95k ●Expedia Plus Canada drove all bookings for June ●The $95,000 in gross bookings made for a 59.1 Return on Ad Spend ●192 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (27.7%) booked 91+ days out. The second largest was 17.2%, with 7 to 13 days out 26 Page 406 of 440 ParadiseAdv.com Expedia | July Room Night Results - Enhanced From those exposed to the Expedia advertising in the month of July came the following performance Highlights: ●The advertising drove 468 room nights for total gross bookings of $668k ●The largest share of bookings came from ExpediaPlus US ($610,000 with VRBO second at $52,000) ●The $668,000 in gross bookings made for a 20.7 Return on Ad Spend ●2,030 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (18.8%) were those who booked 91+ days out and the second largest (18.6%) were 0 to 6 days out 27 Page 407 of 440 ParadiseAdv.com Expedia | July Flight Results - Enhanced Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Minneapolis, Boston, & Detroit markets. Newark has the longest stay in market, at 6.8 days. 28 Page 408 of 440 ParadiseAdv.com Expedia | July Room Night Results - Expanded From those exposed to the Expedia advertising in the month of July came the following performance Highlights: ●The advertising drove 4,483 room nights for total gross bookings of $2.05 million ●The largest share of bookings came from ExpediaPlus US ($1,512,000) with VRBO second ($476k) ●The $2,050,000 in gross bookings made for a 47.5 Return on Ad Spend ●2,605 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (28.1%) booked 0 to 6 days out. The second largest (14.9%), was both 7 to 13 days out and 91+ days out 29 Page 409 of 440 ParadiseAdv.com Expedia | July Flight Results - Expanded Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Chicago, Columbus, and Jamaica markets. Denver has the longest stay in market, at 6 days. 30 Page 410 of 440 ParadiseAdv.com $314,407 Adara Impact hotel revenue. $3,223,930 Expedia hotel and vacation rental revenue. $3,538,337 Total Revenue from those exposed to digital advertising in June FY25 $583,112.93 Spent in July digital advertising July FY25 ROAS = 6.07X Return on Ad Spend Digital Media ROAS | July Results 31 Page 411 of 440 ParadiseAdv.com Adara IMPACT | July Results From those exposed to our digital advertising in July the following results were shown. 199 Hotel Bookings 805 Flight Bookings 6,573 Hotel Searches 14,319 Flight Searches $314,407 Hotel Revenue 48,935,707 Total Impressions 59,485 Total Clicks 28,181 Total Trackable Website Visits 32 Page 412 of 440 ParadiseAdv.com Adara IMPACT | July Booking Window From those exposed to our digital advertising in July the following results were shown. Booking Windows: The booking window - from when they booked to arrived in destination - for flights was 64 days, around 9 weeks. The booking window - from when they booked to arrived in destination - for hotels was approx. 52 days, about 7 weeks. 33 Page 413 of 440 2024 THANK YOU 34 Page 414 of 440 Website Analytics July 2025 I September 16, 2025 Page 415 of 440 Page 416 of 440 Page 417 of 440 Page 418 of 440 Top Locations Understanding top origin markets helps inform future geo-targeting strategies and validates current marketing efforts in those DMAs. Page 419 of 440 Page 420 of 440 Page 421 of 440 Events - Goal Completions Page 422 of 440 Definitions Views (Pageviews): Fire immediately when the web browser begins to load a page Sessions: Group of user interactions with your site or app that take place in a given time frame. Is initiated when a user views a page or screen and no other sessions is active, a session is end after 30 minutes of inactivity Engaged Session: The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screens or page views Engagement Rate: Percent of engaged sessions; the inverse of bounce rate; (Engaged Session / Sessions) Views per Session: The number of pages your users viewed per session Total Users: The total number of unique users who logged an event on the site YoY % Change: Year over Year, the change in metric as a comparison to the previous year Page 423 of 440 Thank You for Your Partnership. apartnerforgood.com Page 424 of 440 DATE: August 11, 2025 TO: Jay Tusa, Sandra Rios Naples, Marco Island, Everglades CVB FROM: Erin Murphy, Mackenzie Comerer, Brittany Chapman Lou Hammond Group CC: Lou Hammond RE: July 2025 TDC Report Following is a summary of services conducted by Lou Hammond Group on behalf of the Naples, Marco Island, Everglades CVB during July 2025. 1) MEDIA HIGHLIGHTS CNBC Make It Online July 4. 2025 UVM: 37,681,145 Ad Value: $29,045.88 Condé Nast Traveler +MSN Online July 7, 2025 UVM: 10,738,690 Ad Value: $68,420.61 Vero Beach Magazine Online July 21, 2025 UVM: 37,681,145 Ad Value: $29,045.88 Southern Living + Yahoo!Life Online July 24, 2025 UVM: 57,662,874 Ad Value: $41,155.55 Explore.com Online July 26, 2025 UVM: 503,537 Ad Value: $4,657.72 Page 425 of 440 Southern Living + Yahoo!Life Online July 27, 2025 UVM: 57,662,874 Ad Value: $41,155.55 Trazee Travel Online July 30, 2025 UVM: 5,019 Ad Value: $314.63 TOTALS Media Impressions: 164,256,298 Media Value: $184,775.12 2) MEDIA RELATIONS Media Visits German FAM (July 19-24) • Antonia Kasparek – Funke Mediengruppe • One of Germany’s largest publishing houses, with reach across major titles such as Hamburger Abendblatt, Westdeutsche Zeitung, and Berliner Morgenpost (combined reach of 20+ million readers). • Jessica Bachmann – Lifestyle and automotive journalist overseeing multiple high-traffic online platforms, including: • Worldsoffood.de (800k monthly readers) • Urlanlife.de (700k monthly readers) • Gesuender.net (850k monthly readers) • Fast-and-luxurious.com (180k monthly readers) • Sonja Roos – Rhein-Zeitung • A daily paper in western Germany with a circulation of 134,000 and a readership of over 500,000. @TravelWithDNA, Fort Lauderdale-based travel creators and professional photographers (July 24-26) • LHG coordinated an in-kind partnership that included a stay at The Perry Hotel Naples, attendance at the Garden & Gun Pop-Up Event at Sails Restaurant, and a tour of Naples Botanical Garden. In return, the creators delivered two high-quality Instagram Reels and six Instagram Stories, reaching their engaged audience of 59.4K travel enthusiasts. Upcoming • Jacqui Agate, The Telegraph (August 12-16) • Lisa Beach, Freelance (Nov. 13-16) • Perri O. Blumberg, Freelance (Dec. 5-8) 3) PROJECTS/MEDIA OUTREACH Monthly Pitches • Hotel & Resort Summer Deals Page 426 of 440 • Coastal Wildlife Encounters • The Last Great Fishing Towns of Florida • Best Honeymoon Destinations • 40th Anniversary of The Ritz-Carlton, Naples • The Opening of the Naples Beach Club, A Four Seasons Resort • Multi-Generational Travel • Health & Wellness Resorts; Destinations for Rest & Relaxation • Best Stargazing Experiences • Where to Go in 2026 – Best Places to Travel & Why Media Relations • Samantha Garbarini, Gulfshore Life: LHG shared information on recently opened and soon-to- open businesses for their annual Season Preview package. • Carrie Honaker, Freelance: LHG collaborated on the following: o Targeting a print feature in Bon Appetit highlighting Heyday Cookshop o Targeting a print feature in Travel + Leisure exploring the Gladesmen Eco-Tourism o Targeting a print feature in Food & Wine for the “innovator” series showcasing Chef Kayala Pfeiffer’s talent and contributions to the culinary scene 4) PARTNER COMMUNICATIONS Partner Newsletter • Monthly CoastLines Newsletter distributed on July 31 Written Materials • Shared pitch materials with international PR teams to amplify their efforts • Destinations Florida's newsletter, Tourism Marketing Today, spotlighting the PR team's work in establishing Naples as a premiere culinary destination Projects • Vetted one influencer inquiry on behalf of Florida’s Paradise Coast ### Page 427 of 440 UK & IRELAND MONTHLY REPORT OMMAC Activities Reporting Period: July 1-31, 2025 STRATEGIC HIGHLIGHTS ● Integrated tour operator promotions aligned with media activity - in collaboration with four key tour operators across the UK and Ireland, we developed a targeted Call to Action (CTA) highlighting package offers – details in below report. ● Secured high-profile media visit with The Telegraph - successfully locked-in this fam trip with top-tier journalist writing for The Telegraph (the Travel Section is widely recognised as a leading voice in consumer travel media) – details in below report. ● Florida’s Paradise Coast PR coverage including Irish Mirror and Chic Magazine as a result of the Group Media Fam in June. Total reach: 920,631 | Total EAV: $66,899. UK AND IRELAND MARKET UPDATE ● CPI inflation climbed slightly to 3.6%, according to the Office for National Statistics’ July update, remaining above the Bank of England’s 2% target. ● The International Monetary Fund (IMF) issued updated global and UK forecasts in its July update. Global GDP is now expected to reach 3.0% in 2025 and 3.1% in 2026. The UK is projected to grow by 1.2% in 2025. ● The European Travel Commission’s latest research shows that 77% of Europeans plan to travel between June and November 2025, up from 72% earlier in the year. ● The Barclays Corporate Banking 2025 Travel Trends report was published in July and highlighted deep shifts in UK outbound demand with 33% of consumers now spending a greater share of their income on holidays and nearly half regarding travel as a "non‑negotiable" budget item. MARKETING, SALES, AND PROMOTIONAL ACTIVITY TRADE OVERVIEW ● UK and Irish travel trade witnessed strong summer holiday demand despite economic and regulatory challenges, with Spain, Greece and the US remaining top destinations. ● Millennials are driving travel growth: 46% plan to spend more and 44% book through travel agents, both notably above national averages. ● UK visitor numbers to the US fell just 1.1% in June 2025 year-on-year amid overall declining arrivals, yet forward bookings and travel interest remain robust. ● Industry innovations included Thomas Cook's new booking app and upgrades, easyJet holidays' record profits, Hays Travel's cruise market expansion and service upgrades from Virgin Atlantic. TRADE ACTIVITY ● Integrated tour operator promotions aligned with media activity - in collaboration with four key tour operators across the UK and Ireland, we developed a targeted Call to Action (CTA) fact box highlighting package offers. These promotions were strategically timed to coincide with our June media visits, supporting both the consumer media fam trip and the trade group visit. This initiative demonstrates a fully integrated approach—ensuring that tour operator offers are live in parallel with PR coverage to drive immediate and increased bookings. ● Secured high-profile media visit in August with The Telegraph - Jacqui Agate, a top-tier journalist writing for The Telegraph (the Travel Section is widely recognised as a leading voice in consumer Page 428 of 440 travel media). This opportunity has been in development since January. Jacqui is a seasoned travel writer and US Editor at Wanderlust, recently awarded the top US Travel accolade at IPW, June 2025 and Visit USA UK, July 2025. Her coverage is expected to deliver significant visibility and credibility for our destination. ● Attended Visit USA UK 4th July event, held on 2 July, London, to show appreciation for all the support from the UK travel industry – attended by over 390 leading UK and USA travel industry. ● Ongoing follow up and review from IPW meetings in June. Full detailed report of 28 individual meetings and additional engagement forwarded to CVB. ● Ongoing follow up and engagement with Trade Fam-participants and their companies for increased promotion with USAirtours; Hays Travel; Gold Medal and Travel Weekly. ● Obtained updated assets from our industry partners for PR and trade media publications. ● JTA Travel - reviewed and approval granted for co-op trade promotion – for immediate and longer term tactical offers to drive bookings from August for travel during the low season. ● Visit Florida Huddle, London, September – forwarded CVB assets and ensured all details are provided within their deadlines. ● Attended Visit Florida’s partners meeting, 24 July, London, for forward 2025 and 2026 planning, providing an overview on opportunities suitable for participation. ● Updates – industry updates included within our CVB weekly zoom meeting for planning. ● Mailing House – maintaining the distribution of CVB literature for consumer and trade requests. ● Image below: Visit USA 4th July Summer Event -L-R: Oonagh, OMMAC with James Killick, Virgin Atlantic Holidays, Melloney Benatar and Jo White, US Travel. PUBLIC RELATIONS AND COMMUNICATIONS ACTIVITY ● Media Trends - Budget travel, short UK breaks and unique accommodations. ● Media Pitches (9) - Themes include: Shoulder season travel, adults-only destinations, hotels news, beach holidays and attractions. ● Media Meetings (4) - Anna Sheehy, Freelance; Glen Harris, Publisher, Journalist, and Partner at Beau Monde Media; Jessica Reid, Freelance; Nick Savage, Editor, Escapism ● Group Media Fam - Nicola Donnelly’s feature was published in two publications this month. OMMAC is continuing to monitor for coverage from the Group Fam and will share accordingly. ● Individual Media Fam (1): Jacqui Agate is confirmed to visit the region for The Telegraph newspaper 12-16 August. The team held a call to discuss her itinerary and requirements. DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 20.07.25 NI Travel News Online Kirsty Johnston Off-the-Beaten Season: Year-Round Shoulder Season Adventures 220,940 $1,967 26.07.25 Chic Magazine Print Nicola Donnelly Marco... YOLO 19,011 $42,852 28.07.25 Irish Mirror Online Nicola Donnelly Marco Island and Naples in Florida Offer a Rare Kind of Paradise 901,620 $24,047 Page 429 of 440 PDFs here TOTAL (3) 1,141,571 $68,866 Page 430 of 440 1 10. DACH & BeNeLux MARKETS DiaMonde GmbH & Co. KG., Annette Eckhardt, Account Director July Review • Campaign planning FY 25-26 • Finalization IPW Follow-up • Destination Germany market update call w. The Perry Hotel, Jamie Willie & Claudia Wood, July 1 • Launch of our family travel blog w. Little Travel Society • Confirmation of our participation with brochure distribution at Belgian trade event “Joker Reisebeurs” (October), Dutch travel show “Vakantiebeurs” (January 2026) and on three consumer travel shows in Eastern Germany in Q4/Q1 • Confirmation of our participation at Visit USA Germany Halloween Event November 8 • Confirmation of our participation at Visit USA Austria event in Vienna, November 11 • Confirmation of our participation at IMM Germany event on March 2 (prior to ITB) August Forecast • Sales Calls & tour operator training in Berlin, Aug 11-12 • Final preparations for our participation at “South Florida Destination Day” of Germany´s leading trade publication FVW on September 10, edeltravel luxury B2C event on September 13 in Duesseldorf and at Visit USA The Netherlands Roadshow from September 22-25 • Registration for ITB 2026 (March 3-5) within the Florida Pavilion. • Visit USA Germany Membership Meeting, virtual on August 27 Summary of Achievements • In July 2025, BZ. COMM generated 26 media placements with a combined reach of 1.071.217 und and a media value of 224,598 EUR, which equals in 259,629 USD. • Gil Katzman of the Hilton Marco Island confirmed is participation as co-exhibitors at next years ITB 2026 • Secured 2 out of 4 participants for our luxury trade fam from December 5-11 Sales Activities – B2B & B2C • Geoplan, Sebastian Glowacki, Product Manager, Germany New Contact German tour operator Geoplan plans to extend their Florida program. FY 24-25 they have booked 75 room nights to our region and Florida is a major destination for their family clientele. We are thinking about launching a Florida campaign in early 2026 and would like to discuss marketing opportunities. DiaMonde has confirmed a personal meeting with them for August 11 to discuss product development and marketing plans. Marketing Activities • fvw Medien Gruppe, Verlag Dieter Niedecken GmbH, Florian Hölzen, Deputy Director Sales, Germany Hold a conference call with FVW and the other collaborating partners to discuss the details and timelines for our participation at “South Florida Destination Day” which will be taking Page 431 of 440 2 place on September 10, 10 a.m. We are planning a raffle to further attract the day, and we have secured a gift certificate for a 3-nights stay at The Perry Hotel. DiaMonde will present The Perry Hotel within the 25-minutes destination webinar. • Knecht Reisen AG, Elena Kurz, Projektleiterin Partnermarketing, Switzerland Elena informed us that the planned Florida breakfast seminar will not be taking place as they have not found enough destination partners. Instead, they are planning a bigger North America Event (B2C/B2B) in November 2025. We will keep you posted regarding the timing. • Edeltravel, Cosima Timmermann, Marketing, Germany Hold a conference call with Cosima to discuss the final details for our luxury B2C event on September 13 in Duesseldorf. Besides us, the Florida Keys, Fort Lauderdale and Regent Cruises will be partners for event. They will be producing a destination video for the day and planning a raffle. For the travel prize LaPlaya & Inn on 5th agreed to sponsor a 4-night gift certificate and will be included in return in the video loop. Fam Trips MTCH/Hotelplan/tourisme pour tous, Switzerland We have confirmed the group of 11 travel advisors from Oct 5-7 at Compass Hotel Naples and arranged site inspections at Hilton Naples, Naples Grande Beach Resort, Inn on 5th and LaPlaya for the group. Robin of PureFL offered a discounted rate for the Sunset Cruise on October 6 and DiaMonde is waiting to hear back from the tour operator. USTravel.NL, The Netherlands We have confirmed the group of 5 travel agents from Sep 25-26 at The Perry Hotel and from September 26-27 at the Compass Hotel Naples. DiaMonde is now working on details for the itinerary. Luxury Fam Tour, Germany DiaMonde has sent out the “Save the date” for our luxury fam tour from December 5-11 and secured the attendance of 2 out of 4 high potential contact. DiaMonde will keep you posted on the details. Media / PR / Communications Activities • Naples, Marco Island & Everglades Press Release In June 2025, BZ. COMM generated 9 media placements with a combined reach of 2.799.522and a media value of 49,967 EUR which equals in 58,671USD. • Social Media Posts Paradise Coast has been allocated a series of social media posts on the German Paradise Coast B2C Page (16k followers) and the B2B page. The total reach for July 2025 was 2,823. Please refer to the clipping report for screenshots of the posts. Addendum • DiaMonde Clipping Report July2025 Page 432 of 440 IKŌNIK Destinations Collective Reporting Period: July 1-31, 2025 1 Highlights: ● 3 definite programs booked - 214 Room Nights ● Co-Hosted Destination Reps Client event 40 buyers attended Subject July 2025 July 2025 Number of Meeting Planner Contacts 450 120 Number of RFP leads sent 16 18 Number of Shows Attended 1 3 RFPS Event Name Organization Contact State Dates Room Nights EP President's Club HelmsBriscoe Christine Cayko MN May 17-23, 2027 136 Global Heart Failure President's Club HelmsBriscoe Christine Cayko MN May 4-8, 2027 129 Stamford Max Growth Meeting HelmsBriscoe Theresa Sajna IL January 20-23, 2026 2027 Esica Spring Conference HelmsBriscoe Tanya Baker OH May 4-7, 2027 316 NADA GG17 April 17-21, 2027 Maritz Dawn McAtee MO April 17-21, 2027 95 AON Board of Directors HelmsBriscoe Amelia Roper IL February 11-13, 2026 60 Farm Credit Mid-America Advocate Council Meeting NHS Global Events Melvin Burns IL February 7-11, 2027 775 2027 Esica Fall Conference HelmsBriscoe Tanya Baker OH September 14-18, 2027 225 Herzog Foundation's Donors Retreat 2026 HelmsBriscoe Julie Hietbrink MO February 9-11, 2026 115 NCM Associates -8600, Naples 2026 Maritz Global Events Tami Mazzolla MO February 17-22, 2026 60 2026 Steri FEB Leadership Meeting Maritz Select Shonna Nitzel OH February, 22-26, 2026 516 ANS Conference on Nuclear Training and Education NHS Global Events Liz Parisi IL February 7-12, 2027 575 Page 433 of 440 IKŌNIK Destinations Collective Reporting Period: July 1-31, 2025 2 2027 ESICA Board Meeting HelmsBriscoe Tanya Baker OH February 3-7, 2027 59 Optimum President's Club BI Worldwide Shay Farmer MN April 9-17, 2026 1329 2026 Aon Reinsurance Global Leadership Team Meeting HelmsBriscoe Amelia Roper IL February 7- 12,2026 505 Cardiology Leadership Offsite CWT Meetings and Events Leslie Gerrish SD February 17-20, 2026 23 NIPA 2027 BMC SmithBucklin Shannon Cavanaugh IL January 10-16, 2027 339 Best Buy MP92 Meeting HelmsBriscoe Pattie Ball WI September 3-5, 2025 76 2026 MRCA Conference and Expo HelmsBriscoe Tanya Baker OH November 9-12, 2026 460 Prime Therapeutics Ignite, 2026 HelmsBriscoe Jasmine Eldine MN February 1-7, 2026 1150 NCM 04041 2028 Naples February 2026 Maritz Julie Kissel FL/M O February 8-12, 2026 81 *New definites in Red PROSPECTING and OTHER ACTIVITIES ● Contacted all incoming leads for updates and recommendations. Followed up with open leads ● Rebranding - Synergy Destinations is now IKŌNIK Destinations Collective ● July 9 - 11, 2025 - IKO Team attended Destinations International Annual Convention in Chicago ● July 16, 2025 - MZ & Lisa hosted SITE FL Coffee + Connections Event in Naples - Approx 30 attendees ● July 17, 2025 - Destination Reps Client Event Event Chicago - 40 clients attended ● July 31, 2025 - Client Dinner in Chicago - 10 qualified clients attended ● July 31, 2025 - Attended SITE Membership Networking Event - 40 buyers in attendance ● Planning for Aug 1 SITE Grand Slam - BQ Attending (sold out with 100 buyers) ● Planning SmithBucklin presentation with midwest based FL DMO reps for January 2026 LOOKING FORWARD (Trade Shows & In-Market Events) ● August 1, 2025 - SITE Chicago Grand Slam - BQ attended ● August 25 - 27, 2025 - Connect Marketplace Miami - MZ attending ● August 26 - 28, 2025 - Maritz Activate Louisville, KY - BQ attending ● September 21 - 24, 2025 - LOA Insurance Advisory Board - MZ attending ● October 7, 2025 - IKŌNIK IMEX Client Breakfast Page 434 of 440 1 Collier County TDC - Meeting Date: Sept 16, 2025 STAFF REPORT This report summarizes staff activity from July 1–31, 2025, with a focus on strategic initiatives, lead generation, key outcomes, and departmental highlights organized by focus area. Page 435 of 440 2 Collier County TDC Staff Report Executive Summary Key Highlights  Earned more than 164M media impressions valued at $184.8K, with coverage in Condé Nast Traveler, Southern Living, Yahoo!Life, and Explore.com.  Hosted a German FAM tour (July 19–24), generating international exposure through Funke Mediengruppe, Rhine-Zeitung, and lifestyle journalist Jessica Bachmann.  Advanced the new ParadiseCoast.com website, culminating in the July 31 launch and review.  Secured 8 group bookings totaling 16,820 room nights and participated in high-profile trade shows including the FSAE Annual Conference and Northstar’s Luxury & Wellness Appointment Show.  Supported arts and culture programming by finalizing FY25–26 TDT grant reports, preparing the ¡ARTE VIVA! poster artwork, and soliciting 2026 Visitor Guide advertising. Strategic Priorities for July  Finalize details for the 2025 Sizzle Dining campaign, including promotional tie-ins and Dine & Stay packages.  Advance airline marketing partnerships, including discussions with Breeze Airways, Allegiant, and Lee County/Punta Gorda CVB.  Support sales growth by preparing for upcoming trade events such as Destination Southeast, HPN Global, and Luxury Travel Advisor FAM.  Continue transition to the new web platform, ensuring smooth partner listings, event uploads, and content migration.  Strengthen partner engagement through planning of the August 21 Partner Breakfast and ongoing coordination with hotel and tourism stakeholders. Marketing, Public Relations & Communications Sandra Rios, PR & Communications Manager / Jennifer Chase, PR Specialist • Earned 164.3M media impressions valued at $184,775, including placements in Condé Nast Traveler, Vero Beach Magazine, Southern Living, Yahoo!Life, Explore.com, and Trazee Travel. • Hosted Travel with DNA, Fort Lauderdale-based content creators and professional photographers, at The Perry Hotel, SAILS restaurant, and Naples Botanical Garden, reaching 59.4K travel enthusiasts on social media. • Held a meeting and destination overview with German journalists at the Turtle Club. Marketing Performance  Continued refinement of the RIPE booking engine in preparation for launch.  Reviewed and approved multiple advertising campaigns, marketing collateral, and content submissions.  Finalized details for the 2025 Sizzle Dining campaign. Page 436 of 440 3  Conducted bi-weekly meetings with Paradise Advertising.  Concluded Sunset web advertising and transitioned to the new Granicus web platform.  Participated in the Tourism Fiscal Coordination meeting with OMB.  Launched and reviewed the new ParadiseCoast.com website on July 31. Communications and Partner Engagement  Edited and approved the July edition of CoastLines for distribution.  Revised marketing templates for Consumer and Meetings E-Scapes.  Responded to multiple public record requests.  Met with FGCU partners to discuss hospitality staffing and teaching opportunities.  Coordinated with the PR agency for the Olde Naples Hotel launch in 2026.  Developed an onboarding schedule for Jennifer Chase.  Jennifer Chase completed self-paced training via PALM/Collier U, covering safety, HR compliance, and office systems.  Reached out to hotel partners to secure Dine & Stay packages for Sizzle Dining.  Transitioned partner business and event listings, as well as partner images, to the new ParadiseCoast.com website.  Continued logistics planning for the Partner Breakfast scheduled on August 21. Strategic Planning  Held an initial discussion for a multi-destination ad campaign with Breeze Airways, Lee County, and Punta Gorda CVB.  Engaged in promotional planning discussions with Allegiant Airlines for Q4.  Reviewed a proposal from Imagine Solutions for effectiveness, reach, and ROI.  Served on the selection committee and awarded the Public Relations RFP in collaboration with the Procurement Division and County Manager’s Office.  Responded to multiple inquiries during the question period for the Tourism Marketing and Promotion RFP.  Reviewed Ad Effectiveness Survey results with DSG.  Conducted a review of the FY26 budget.  Served on the grant application review panel.  Met to review Visitor Guide planning and draft RFP inclusions.  Began outlining the Partner Breakfast agenda.  Attended the Brand USA Partner Webinar on FY26 strategic direction.  Developed three quote requests for media monitoring services. New, Articles, Press Releases All partner press releases, and news articles can be found here.  Highlights: Publication UVM Headline Local Mention SKIFT N/A The New Athletic Class: How Lifestyle Sports Are Reshaping Travel N/A Page 437 of 440 4 Southern Living 18,174,865 This Teeny Tiny Town Is The Gateway To Florida’s Magical Everglades Region Everglades City; multiple partner mentions including: • Nathaniel P. Reed Visitors Center • The Ivey House • The Rod & Gun Club • Museum of the Everglades • Clyde Butcher Gallery • Grimm's Stone Crab • City Seafood • Triad Seafood Market & Cafe • Camellia Street Grill • Island Cafe • HavAnna Cafe • Everglades Area Tours • Captain Jack’s Airboat Tours Yahoo!Life 39,488,009 This Teeny Tiny Town Is The Gateway To Florida’s Magical Everglades Region Same as Southern Living Southern Living 18,174,865 6 Quiet Florida Beaches With Incredible Shelling—And Hardly Any Crowds Naples to Marco Island Yahoo!Life 39,488,009 6 Quiet Florida Beaches With Incredible Shelling—And Hardly Any Crowds Same as Southern Living Explore.com 503,537 Captivating U.S. Islands You Can Drive To For A Gorgeous Getaway Marco Island Vero Beach Magazine 2,159 Set Out on Epic Summer Adventures Across Florida Everglades Sales & Trade (Domestic & International) Group Meetings Lisa Chamberlain, CMP, Group Sales Manager  Distributed 31 RFPs/leads, facilitated 114 client interactions, and engaged with 18 partners.  Secured 8 definite bookings totaling 16,820 room nights.  Delivered a Silver Speaker Sponsor presentation at the Florida Society of Association Executives’ Annual Conference to 500 attendees.  Attended Northstar Meeting Groups’ Luxury & Wellness Appointment Show, holding meetings with 49 clients.  Sponsored SITE Florida & Caribbean Chapter’s Coffee & Connections at Grappino’s Bakery on July 16 (29 attendees; P-Card $211.15).  Prepared for Northstar Meeting Groups’ Destination Southeast and HPN Global’s HPN25 in August. Page 438 of 440 5  Facilitated interviews and the hiring process for the Tourism Sales Manager II – Group Meetings and Sports position. Specialty Markets Michelle Pirre, Sales Assistant  Distributed 6 RFPs/leads, generating 375 projected room nights and an estimated $281,393 in economic impact (EIC).  Secured 2 definite bookings totaling 60 room nights and $53,033 in EIC.  Secured a video sponsorship with the Going on Faith Conference for August 2025.  Coordinated with a venue for the CVB Partner Update Meeting scheduled in August 2025.  Coordinated a Luxury Expo event for a Luxury Travel Advisor FAM in September 2025.  Processed FY2025 RFP enhancements.  Secured booth space for NorthStar’s Small & Boutique Meetings in October 2025.  Coordinated an advertising buy for Garden & Gun Weddings in FY26. Global Travel Trade Claudia Wood, Global Sales Manager  Completed the final CDME course required for certification and attended the Destinations International Annual Conference.  Participated in the monthly SKAL chapter meeting and dinner (P-Card $55).  Joined domestic DMO discussions on future Florida destination partnerships at ASTA, AAA, and Peninsula tradeshows.  Reported on the Amadeus ad campaign performance (March–July): 1,360 bookings, 3,665 room nights, $1,374,702 revenue, and an ADR of $375. Arts & Culture John Melleky, Arts and Culture Manager  Prepared final reports and staff recommendations for FY25–26 TDT grants.  Held three meetings with grantees on final reports and reimbursements, submitted seven reimbursements to the Clerk, and created the Fourth Quarter Reimbursement Request form.  Solicited advertisements for the 2026 Visitors Guide, developed tracking forms from previous advertisers, and created email campaigns to encourage participation.  Met with two partners regarding advertising opportunities for the 2026 Visitors Guide.  Met with the ¡ARTE VIVA! poster artist, confirmed layout and design with the advertising agency, scanned original artwork for higher-quality reproduction, and obtained organizational schedules for the 2025–2026 season.  Completed executive summaries and agenda materials for the FY25–26 budget and the Tigertail Beach project.  Attended 14 partner events and outreach meetings. P-Card Events  July 23: Attended the SKAL Meeting (P-Card $55).  July 31: Attended the Greater Naples Chamber of Commerce Hospitality Networking Event (P-Card $40). Page 439 of 440 6 Finance and Operations Jennifer Leslie, Operations Support Specialist  Reviewed year-end inventory records.  Uploaded local events into the new ParadiseCoast.com website.  Reconciled and verified staff purchasing card transactions.  Reviewed and approved division invoices. *Due to Collier County policies and a review by the County Attorney’s office, free tickets to events and productions cannot be accepted, even for grant-funded programs. No fundraisers are included in activities paid through TDT funds. Activities paid for by TDT money is pre-approved before the purchase occurs. Tickets are obtained for ¡ARTE VIVA! events, TDT Arts Grants funded projects, and to have at least one visit to each arts organization a season. If organizations have multiple series, only one activity in each series is chosen. Page 440 of 440