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TDC Agenda 07/15/2025COLLIER COUNTY Tourist Development Council AGENDA Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 July 15, 2025 9:00 AM Commissioner Chris Hall, Chair Clark Hill, Vice-Chair Susan Becker Laura Radler Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Bill Kramer Councilor Darrin Palumbo All interested parties are invited to attend and to register to speak and to submit their objections, if any, in writing to the Council prior to the meeting if applicable. For more information, please contact Jay Tusa at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. Page 1 of 257 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes Approval of today's Regular, Consent, and Summary agenda as amended (ex-parte disclosure provided by Commission members for Consent agenda.) 4.A. June 17, 2025 Meeting Minutes (2025-2310) 5. Presentations There are no public comments for these items. Presentations are scheduled by request of a Board member or as directed by the County Manager. Presenters are limited to ten (10) minutes unless extended by the Chair. (Resolution 98-167) 5.A. Paradise Advertising Presentation (2025-2309) 6. Tourism Director Report 6.A. Tourism Director Update & TDT Tax Report (2025-2232) 7. Consent Agenda All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. 8. New Business 8.A. Recommendation to authorize expenditure of Tourist Development Tax funds for 2025 Clam Pass maintenance dredging and sand reclamation at Clam Pass Park in the amount of $434,758.50 for construction, engineering services and surveying, and environmental monitoring services and oversight, and make a finding that this item promotes tourism. (2025-2246) 8.B. Recommendation to approve the FY 26 Proposed Tourist Development Tax (TDT) funded budgets and make a finding that this action promotes tourism. (2025-2278) 8.C. Recommendation to approve a request for reimbursement from the City of Marco Island in the amount of $647,873 using tourist development tax funds for costs to restore the beach sand berm of the Tigertail / Sand Dollar Island spit in Northwestern Marco Island resulting from impacts of Tropical Storm Debby and Hurricanes Helene and Milton, authorize the necessary budget amendment, and make a finding that this expenditure promotes tourism. (2025-2293) Page 2 of 257 9. Old Business 9.A. Recommendation to approve an increase in Tourist Development Tax funding for an urgent beach fill project on Vanderbilt Beach from $200,000 to $214,712.50; and make a finding that this expenditure promotes tourism (Project 90066). (2025-2358) 10. Ten Minute Break 11. Agency Partner Reports 11.A. Agency Partner Reports (2025-2291) 12. Tourism Staff Reports 12.A. Tourism Staff Reports (2025-2267) 13. Council Member Discussion 14. Next Meeting Date 14.A. Next Meeting Date - August 19, 2025 (2025-2233) 15. Adjourn Page 3 of 257 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING BOARD OF COUNTY COMMISSION CHAMBERS Tuesday, June 17, 2025 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date 9:00 a.m. in REGULAR SESSION at 3299 Tamiami Trail East, 3rd floor, Naples, FL 34112 with the following members present: Commissioner Chris Hall, Chair Clark Hill, Vice-Chair Susan Becker Laura Radler Nancy Kerns Michael McComas Edward (Ski) Olesky–(excused) Bill Kramer (arrived 9:07am) Darrin Palumbo (Zoom) ALSO PRESENT: Jay Tusa, Collier County CVB, Tourism Director Sandra Rios, Collier County CVB, Public Relations Manager Colleen Greene, Collier County Attorney’s Office Kristen Murphy, Paradise Advertising, Vice President Account Strategy Audrey Clifford, Paradise Advertising, Associate Director of Content and Social Media Amanda Townsend, Collier County, Museums Director Buzzy Ford, Collier County CVB, Digital and Social Media Coordinator Andy Miller, Collier County, Coastal Zone Manager Nick Faricy and Matthew Avila, Hunden Partners (via Zoom) James Brendel, Downs & St. Germain, Data Analyst (via Zoom) Brandon Faust, Paradise Advertising, Digital Advertising Analyst (via Zoom) Erin Murphy, Lou Hammond Group, Account Manager (via Zoom) Any person who decides to appeal a decision of the Tourist Development Council will need a record of the proceedings pertaining thereto, and therefore may need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be based, Neither Collier County nor the Tourist Development Council shall be responsible for providing this record. 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE Page 4 of 257 2 3. ROLL CALL Roll was taken by staff. A quorum was present with 6. Clark Hill moved to allow Mr. Palumbo to participate in the meeting on Zoom. The motion was seconded by Nancy Kerns. The motion was approved 6-0. The quorum was updated to 7. 4. AGENDA AND MINUTES Clark Hill moved to approve the agenda. The motion was seconded by Nancy Kerns. Motion passed 7-0 Nancy Kerns moved to approve the minutes. The motion was seconded by Susan Becker. Motion passed 7-0 5. PRESENTATIONS None PUBLIC COMMENT – from: Richard Blonna regarding Hideaway Beach Restoration 6. TOURISM DIRECTOR REPORT 6a.Tourism Director Update and TDT Tax Report (2025-1403) Jay Tusa, CVB, Tourism Director •April 2025 collections totaled \$8.42 million, slightly ahead of projections. • Year-to-date collections now total \$32.16 million. • Occupancy increased by 4.2% compared to the previous year, reaching 67%. • International visitation saw a decline of 7.9%, attributed primarily to reduced travel from Canada. •A budget workshop with the Board of County Commissioners was announced for July to review annual performance and funding strategies. Mr. Kramer arrived, setting the quorum to 8 participants. 7. CONSENT AGENDA All consent items were approved unanimously 8. NEW BUSINESS 8.A. Recommendation to approve the submittal of the Local Government Funding Request (LGFR) Beach Project Applications to the Florida Department of Environmental Protection Page 5 of 257 3 (FDEP) for Fiscal Year 2026/2027, and to approve a Resolution supporting the County’s applications to FDEP and make a finding that these items promote tourism. This action maintains the County’s eligibility for State Cost Share Funding for future renourishment projects (2025-2079) Presented by Andy Miller (in person) Motion to approve by Clark Hill Seconded by Commissioner Chris Hall Motion passed 8-0 8.B add-on item Recommendation to authorize the expenditure of tourist development tax funds for a not to exceed amount of $200,00 by issuing a Work Order under contract 21-7885 for an On-Call Urgent Services beach fill project on Vanderbilt Beach; and make a finding that his item promotes tourism (Project 90067). Motion to approve by Commissioner Chris Hall Seconded by Nancy Kerns Motion passed 8-0 9. OLD BUSINESS 9.A. Recommendation to accept the Tourism Impact Study for the Sun-N-Fun Lagoon. (2025- 2046) Presented by Nick Faricy and Matthew Avila with Hunden Partners via Zoom . Highlights of the study include: •Projected to generate between $5.6 million and $6.3 million in economic impact over the next 30 years. •The park’s appeal as a family-friendly amenity supports overnight stays during shoulder season and enhances the destination’s value proposition for younger families. •Improvements to infrastructure and programming are expected to increase regional visitation, with spillover benefits to hotels, restaurants, and local attractions. •Council members expressed strong support for the role the facility plays in diversifying the destination’s tourism offerings. Motion to approve by Commissioner Chris Hall Seconded by Clark Hill Motion passed 7-1 (Laura Radler) Page 6 of 257 4 9.B Recommendation to accept the Tourism Impact Study for the future phases of the Paradise Coast Sports Complex conducted by Hunden Partners. (2025-2102) Presented by Nick Faricy and Matthew Avila with Hunden Partners via Zoom . Key takeaways include: •Anticipated to significantly boost sports tourism, particularly during off-peak months. •Projected to generate consistent year-round visitation from regional and national youth sports tournaments, collegiate events, and training camps. •Expanded facilities would increase overnight hotel stays and weekday visitation, supporting local business during slower tourism periods. •The complex has already demonstrated ROI from previous phases, and further development is projected to multiply that impact. •A Council member raised concerns about the long-term management of the complex, noting that having multiple entities oversee different components could complicate operations and undermine long-term success. It was suggested that a unified management approach be considered. Motion to approve by Commissioner Chris Hall Seconded by Nancy Kerns Motion passed 8-0 10. TEN MINUTE BREAK None 11. AGENCY PARTNER REPORTS 11.A. Sports Complex Quarterly Report Presented by Adrian Moses, JP Terrasi & Michael Lieberman (in person) •Event Volume & Attendance: The complex hosted over 50 sports events during the past quarter, including youth soccer tournaments, lacrosse showcases, and regional track and field meets. Total attendance exceeded 30,000 participants and spectators, with peak activity during weekends and spring break weeks. •Tourism Impact & Hotel Nights: Events held at the complex generated an estimated 5,200 room nights across local hotels during the quarter. This contributed directly to local economic activity, including restaurant, retail, and transportation spending. CVB staff noted strong alignment with shoulder-season marketing goals. •Facility Enhancements: Phase II development updates were shared, including progress on additional multi-purpose Page 7 of 257 5 fields and permanent concessions/retail plaza. Improvements are aimed at attracting larger multi-day tournaments and providing a more self-contained visitor experience. •Operational Updates: o Management continues to focus on expanding partnerships with national and regional sports organizations. Recent contracts have been signed for returning annual events through 2027, supporting year-over-year growth and calendar stability. o Staff also reported improvements to site logistics, including enhanced signage, expanded parking coordination, and streamlined athlete registration services. •Community Engagement: The complex has grown its partnership with local schools and non-profits, hosting free youth clinics, coaching workshops, and family recreation nights. A summer league program was also launched for local athletes, supporting off-season field use. •Challenges & Future Planning: o Council members discussed the operational structure and oversight of the facility. While the complex is generating positive tourism returns, concerns were raised about having multiple management entities overseeing different areas (fields, events, maintenance, etc.). o There was general agreement that the long-term success of the complex may benefit from a unified management approach and a comprehensive oversight strategy to ensure consistency, quality, and efficient resource use. o The Council expressed appreciation for the continued success of the Paradise Coast Sports Complex and requested that future quarterly reports continue to include metrics on economic impact and visitor origin tracking. Downs & St. Germain -Market Research Presented by James Brendle, Downs & St. Germain, Data Analyst (Zoom) •Tourism metrics down 5%, day visitors up 3%. Decrease in day trippers in April. April visitors that came stayed longer. More room nights per visitor. •Direct spending visitor is re-shifting where spending is at. •Not much has changed in fiscal year metrics •With more rooms in the market, it is hard to keep a high daily room rate. With that said, we still have one of the highest daily rates in the competitive set and in all of Florida. •Top visitor origin is still the Mid-west followed by Northeast •International down in April because of decrease in Canadian visitation but because of the broad array of visitors we had, we had increase from Europe and south America. •Potential Areas of concern – group hotel bookings are still the 3rd highest in the competitive set but group demand fell 3.3%. This could be due to the way the holiday fell. •Forecast- April like what we saw in March •April visitors down slightly, room nights up slightly and visitor days up slightly. Page 8 of 257 6 •Laura Radler – do you have data on when Easter was in April the last time, maybe 2022. Easter was late this year. When did we spend the last Easter holiday? •James Brendle - April hotel occupancy up and hotel RevPAR up. Naples has the largest YOY % increase in demand with transient visitors. •Clark Hill – it is becoming more and more obvious how important marketing and advertising are. We are high in comp-set, which is incredible and I am proud of that. Thrilled with the results we are getting with the increase marketing Paradise is doing. We need to continue to advertise. We will have a tough summer, and it will take everything we can do not to lose share and increase our visitation. Paradise Advertising – Marketing Performance Presented by: Paradise Advertising, Vice President Account Strategy •There is a 30:1 return on ad spend from supplemental marketing investments. Efforts were focused on competitive market analysis and high-intent audience targeting. The media plan integrated travel search trends and performance data to refine placements and messaging. •Florida remained the top visitor region, followed by New York, Chicago, and Atlanta. Outreach to northern and midwestern feeder markets is expected to intensify. •The focus groups, six of them total in three different markets found the image of the woman alone on the beach and the couple near the tiki hut by themselves off the charts appealing and all creative was immediately updated. •Expectations, exceptional, and any word starting with E tested well in these focus groups. •Eco is another trend doing well. •In total we spent about $1.4 million across March and April, which was asked for by Laura Radler at the last meeting. •We are holding strong March at an $18 return on ad spend and $12 for April. Nancy Kerns commented that the moon rising is of interest •We see overall alcohol sales are skewing down across the board. •People on GLP1 are not ordering as much food in restaurants. •They are looking for more outdoor recreation while on trips. •Grandparents taking their grandchildren on trips is popular but doing it their way. •Destination dupes are also popular. Digital Advertising & Website Engagement: Presented by Brandon Faust, Paradise Advertising, Digital Advertising Analyst ( via Zoom) •Website sessions increased 60% year-over-year. •Engaged sessions rose 30%, indicating higher-quality traffic. Page 9 of 257 7 •Visitors were spending more time on fewer pages, signaling improved targeting and landing page efficiency. •The “Deals” page showed a 172% increase in views, indicating a strong correlation between promotional content and trip planning behavior. Commissioner Hall left the meeting, changing the quorum total to 7. Paradise Advertising – Dark Skies Campaign Presented by Audrey Clifford, Paradise Advertising, Associate Director of Content and Social Media •Focused on positioning Big Cypress National Preserve as a destination for astro-tourism. •Campaign launched during International Dark Sky Week in April. •A 7-minute short film was produced, with a trailer distributed online. •The YouTube video alone reached 80,000 views in under one month, largely through organic engagement. •A visually immersive landing page supported the effort, featuring travel tips, educational articles, and trip planning tools. •Interactive elements (such as a digital giveaway poster) were used to collect emails and retarget engaged users. •Phase 2 of the campaign will launch in fall, aligned with Big Cypress’s in-person Dark Sky workshops. Lou Hammond Group – Public Relations Presented by Erin Murphy, Lou Hammond Group, Account Manager •Recent placements include Condé Nast Traveler, Kayak, USA Today, Yahoo Life, and other outlets featured Paradise Coast destinations in April and May. •Stories focused on baby moon travel, sustainable culinary tourism, and hidden gems for group travel. •Coverage included Naples, Everglades City, and new culinary talents like Chef Kayla of Bicyclette Cookshop. •Journalists hosted for future stories include contributors to Savour Magazine, Four Seasons Magazine, and the Boston Globe. •A multi-page food feature is scheduled for release in Savour Magazine’s October 2025 print edition. •The team emphasized that long-lead editorial planning is key, and PR strategy continues to prioritize high-quality, evergreen features with first-person storytelling. Collier County Museums Presented by Amanda Townsend, Collier County, Museums Director Page 10 of 257 8 •The Marco Island Historical Museum drove year-over-year attendance increases. •Naples Depot Museum renovations have begun, with the facility expected to reopen by early 2026. •A temporary exhibit celebrating the history of Naples Beach and local tourism is on display in the chambers. 13. COUNCIL MEMBER DISCUSSION A member voiced concerns on the record regarding the operational structure of the Paradise Coast Sports Complex. The member expressed opposition to the current multi-entity model and advocated for a single dedicated operator to manage the facility efficiently and with long-term strategic focus. 14. NEXT MEETING 14a. The next meeting of the Tourist Development Council is scheduled for July 15, 2025 15. ADJOURNED There being no further business, the meeting was adjourned 11:20am. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________________ Chris Hall, Chairman These Minutes were approved by the Council on ___________________________________. as presented___________________ or amended____________________ Page 11 of 257 Collier County TDC July 15, 2025 1 Page 12 of 257 Supplemental Budget Request ●Following the September TDC meeting, the CVB was asked to explore additional opportunities to enhance existing marketing and sales efforts, with the goal of increased occupancy and driving economic impact. ●Based on TDC feedback, analysis of research, current trends, and visitor behavior was conducted to identify areas where additional investments can yield returns. ●The options that will be presented today focus on strengthening the Collier County presence in key markets, expanding into new growth areas, while broadening and enhancing overall marketing effectiveness. ●Each recommendation is crafted to provide flexibility based on the level of investment, balancing the need to increase market visibility and generate strong ROI. ●These supplemental budget options are designed to support the broader strategy while remaining adaptable to changing market conditions and audience behaviors. Introduction 2 Page 13 of 257 Goals 3 ●Increase occupancy during need periods (June, July, August, September). ●Maintain strongest months occupancy (January, February, March). ●Increase tax collections. ●Expand and enhance first-party data ownership by growing the email subscriber database, increasing social media followers, and driving higher website traffic. ●Research brand positioning. ●Develop website integration plan. ●Increase destination partner engagement with the CVB. Page 14 of 257 What Industry Analysts Have Said 2023-2025 4 July 2023: According to the U.S. Travel Association, domestic leisure travel has stabilized post-COVID, with growth normalizing to around 2% annually—remaining strong in volume, though inflation-adjusted spending is projected to grow more slowly through 2024 and beyond. December 2024: U.S. Travel Association reported domestic leisure spending alone in 2024 hit $876 billion, fully recovering past 2019 levels (101%), largely driven by resilient consumer and business demand. March 2025: The US travel and tourism industry continued its post-pandemic recovery in the first quarter of 2025, with Florida standing out as one of the country’s top-performing destinations. According to Visit Florida, the state welcomed approximately 41.193 million visitors between Jan-Mar 2025, a figure nearly identical to the same period in 2024. March 2025: Bank of America reports - Household travel spending in early 2025 remains significantly above pre-pandemic levels (2019), even though it has eased compared to the peak years of 2023 and 2024. - For example, spending on lodging per household was about 2.5% lower than in 2024 but still well above 2019, and airline-related spending started the year roughly 6% below 2024 yet remained above 2019 levels. - Overall, travel and tourism spending grew sharply post-pandemic, but in 2025 it’s moderating—signaling a “yellow light” rather than a “red light” for the industry. - Americans are still spending more on travel and tourism than they did before COVID, but the sky-high spending seen right after the pandemic is cooling off in 2025. It’s a sign of a return to a more typical travel pattern rather than a crash. Page 15 of 257 Economic Impact 5 Economic Impact ●Over $48M in Tourist Development Tax collections in FY24. ●Tourism remains a major job creator, supporting more than 28,000 jobs. ●Revenue from tourism helps improve beach related projects, benefiting both residents and visitors alike. ●Local businesses thrive on tourism spending, which strengthens the local economy and creates stability. ●Sustainable tourism practices protect the environment while maintaining a high-quality visitor experience. Tourism’s Broader Benefits: ●Tourism enhances residents’ quality of life by supporting cultural, recreational, and environmental projects. ●Tourist visitation saves the average Collier County household $1,525 in taxes annually. ●Sustainable tourism ensures long-term preservation of natural beauty and wildlife habitats. ●Vibrant tourism drives investment in dining, shopping, cultural districts and beachfront facilities. ●The industry’s resilience has strengthened Collier County’s reputation as a top destination. Page 16 of 257 Performance Metrics 6 FY24 (vs. FY23) ●Tourist Development Tax: +12%$41.7M ●Direct Spending: +14%$2.5B ●Number of Visitors: +5%2.39M ●Room Nights: +9%2.37M ●Occupancy: -3% 61.1% ●Average Daily Rate: +14%$363.81 (Additional Context: Major luxury hotels were not open for a portion of FY23, but these properties were open in FY24.) ●Leisure & Hospitality Employment: Statistically, employment stays relatively flat from season to season. Hospitality related business continues to face staffing challenges. Performance Metrics Page 17 of 257 Performance Metrics 7 Oct 2024 - May 2025 (vs. Oct 2023 - May 2024) ●Tourist Development Tax: +2.15%$36.8M ●Direct Spending: +.14%$2.26B ●Number of Visitors: -.3%1.94M ●Occupancy: -.2%69% ●Average Daily Rate: -.03%$356 YTD Performance Page 18 of 257 Key Trends and Insights 8 We’re seeing strong momentum heading into Q3 and Q4: ●Americans spent nearly $22.4 billion traveling abroad during February (IITA) ●Americans are projected to embark on 1.96 billion domestic leisure trips in 2025, a 2% increase over 2024 (MarketWatch) ●Domestic leisure travel spending is expected to surpass $1.03 trillion this year, continuing its growth from 2024 (MarketWatch) ●Despite a slight softening, 94% of U.S. travelers plan a trip within the next six months, indicating sustained momentum (US Travel Association). Page 19 of 257 Thank You for Your Partnership. apartnerforgood.com 9 Page 20 of 257 Collier County TDC: Marketing Update July 15, 2025 1 Page 21 of 257 OCT '24 NOV '24 DEC '24 JAN '25 FEB '25 MAR '25 APR '25 MAY '25 JUN '25 JUL '25 AUG '25 SEP '25 SHOULDER SEASON HIGH SEASON SHOULDER SEASON LOW SEASON SUSTAINING FALL WINTER SPRING/SUMMER FL RESIDENTS SEPTEMBER DINING CANADA UK + GERMANY High Impact Medium Impact Low Impact Marketing Campaigns Page 22 of 257 Spring/Summer Campaign 3 ●Flight dates: ○Expanded + Enhanced: 3/3/25 - 8/17/25 ○Base: 4/1/25 - 8/11/25 ●Target Markets: ○Base/Enhanced: Chicago, NYC, Boston, Philadelphia, Atlanta, Miami-Ft Lauderdale, Tampa-St Petersburg, Orlando, West Palm Beach, Jacksonville, Washington D.C., Detroit, Cleveland, Minneapolis Indianapolis ○Expanded: Milwaukee, Cincinnati, Columbus, Nashville, Charlotte, Denver, Dallas-Ft. Worth Page 23 of 257 Storytelling in Motion Content Series Updates 4 Page 24 of 257 Content Marketing 5 Content is a Critical Part of the Marketing Mix. ●Inspirational ●Authentic ●Relevant ●Timely ●Multi-purpose Page 25 of 257 Content Series 6 Beaches Family Friendly Car Culture Porsche Studio Naples Page 26 of 257 Content Series 7 Dining Athleisure Stone CrabParadise Portraits The Real MacawThe French Brasserie Rustique USOP Pickleball Academy Trulucks Page 27 of 257 Thank You for Your Partnership. apartnerforgood.com 8 Page 28 of 257 1 Tourism Director Report TDC, July 15, 2025 Page 29 of 257 Tourism Director Report May 2025 TDT Collection Report •Tourist Development Tax Revenue for May 2025 was $4,675,081, resulting in a year-to-date total of $36,841,958. May 2025 Monthly Visitor Snapshot •Occupancy increased by 0.7% year-over-year to 59.1%. •The Average Daily Rate (ADR) decreased by 3.1% to $288.69, contributing to a 2.4% decline in Revenue Per Available Room (RevPAR), which fell to $170.62. The destination ranked second in the competitive set, behind only the Florida Keys. •Visitation declined by 4.0% year-over-year to 247,000; however, Visitor Days and Room Nights increased by 1.4% and 0.2%, respectively. The decline in visitation was attributed to an increased length of stay and smaller travel party sizes. •International visitation decreased 32.2%. •Comparing year over year: •Visitor Days and Room Nights grew by 7.1% and 3.1%, supported by a continued increase in the average length of stay. •Direct visitor spending declined by 3.1%, and total economic impact decreased by 3.4% year-over-year.Page 30 of 257 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS JUNE 2025 FOR THE MONTH OF MAY 2025 VENDOR TAX COLLECTIONS BREAKDOWN FISCAL 2023-2024 FISCAL 2024-2025 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $4,267,727 $4,675,081 $407,354 9.54 % Year to Date $38,169,112 $38,822,557 $653,445 1.71 % HOTEL / MOTEL Current Month $2,911,050 $3,452,778 $541,728 18.61 % Year to Date $22,003,097 $23,071,724 1,068,627 4.86 % REALTORS Current Month $202,948 $162,642 - $40,306 - 19.86 % Year to Date $3,912,968 $3,322,543 - $590,425 - 15.09 % INDIVIDUALS (APTS/CONDOS S F HOMES) Current Month $1,107,255 $1,008,716 - $98,539 - 8.90 % Year to Date $11,818,403 $12,034,001 $215,598 1.82 % Page 31 of 257 Collier County Tourist Development Tax Revenue Fund Reporting Fund Adopted Budget Updated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities 1100 1,357,700 1,685,045 991,618 1,319,199 327,582 TDC Promotion 1101 13,643,700 17,415,433 9,964,891 13,197,694 3,232,803 Non‐County Museums 1103 724,300 898,930 529,004 702,266 173,262 TDC Admin 1104 - - 0 - - Beach Renourishment 1105 14,782,800 18,346,968 10,796,851 14,359,901 3,563,051 Disaster Recovery 1106 - - 0 - - County Museums 1107 2,000,000 2,000,000 1,460,731 2,000,000 539,269 TDC Capital 1108 5,415,500 6,721,190 3,955,296 5,262,897 1,307,602 Gross Budget 37,924,000 47,067,567 27,698,390 36,841,958 9,143,568 Less 5% Rev Res (1,896,200)24.11% % Over/(Under) Bud 33.0% Net Budget 36,027,800 Collections Month Reported Actual Cum YTD % Budget Collected to Date % Variance FY24 Collections % Variance FY23 Collections % Variance FY22 Collections Nov 2,137,562 2,137,562 5.64% -16.72% -9.20% -5.03% Dec 3,465,253 5,602,815 14.77% 5.83% 30.93% 19.12% Jan 4,632,754 10,235,570 26.99% 5.02% 24.82% 3.04% Feb 6,466,174 16,701,744 44.04% -1.10% 19.50% 8.28% Mar 7,042,625 23,744,369 62.61% 2.54% 10.66% 8.83% Apr 8,422,508 32,166,877 84.82% 3.48% 15.42% 0.80% May 4,675,081 36,841,958 97.15% 9.54% 15.55% -3.29% June - 36,841,958 97.15% n/a n/a n/a July - 36,841,958 97.15% n/a n/a n/a Aug - 36,841,958 97.15% n/a n/a n/a Sept - 36,841,958 97.15% n/a n/a n/a Oct - 36,841,958 97.15% n/a n/a n/a Total 36,841,958 36,841,958 YTD 2.15% 15.74% 4.40% 97.0% 97.0% 97.0%47,067,567 Forecast Budget Comparison 5 Yr History-Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov 4.8% 4.8%1,827,211 2,137,562 310,352 2,137,562 Dec 11.0% 6.2%2,338,559 3,465,253 1,126,694 3,465,253 Jan 20.2% 9.2%3,502,227 4,632,754 1,130,527 4,632,754 Feb 33.1% 12.8%4,869,752 6,466,174 1,596,422 6,466,174 Mar 47.3% 14.2%5,397,019 7,042,625 1,645,606 7,042,625 Apr 64.3% 17.0%6,460,316 8,422,508 1,962,192 8,422,508 May 73.0% 8.7%3,303,306 4,675,081 1,371,774 4,675,081 June 79.1% 6.1%2,299,023 - - 2,299,023 July 84.7% 5.6%2,134,934 - - 2,134,934 Aug 90.7% 6.0%2,277,930 - - 2,277,930 Sept 95.5% 4.8%1,816,973 - - 1,816,973 Oct 100.0% 4.5%1,696,749 - - 1,696,749 Total 100.0% 100.0%37,924,000 36,841,958 9,143,568 47,067,567 % over/(under) budget 33.0%24.11% FY 25 TDT Collections Report 31-May-2025 $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported Tourist Development Tax Collection Curve Budgeted Collections Actual Collections M:\Revenue Report\TDC Revenue\TDC Update Report\2025\TDT Tax Collector Reports\07‐TDC Updates May.xlsx Page 32 of 257 Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,357,700 1,685,045 991,618 1,319,199 327,582 TDC Promotion1101 13,643,700 17,415,433 9,964,891 13,197,694 3,232,803 Non‐County Museums1103 724,300 898,930 529,004 702,266 173,262 TDC Admin 1104 - - 0 - - Beach Renourishment1105 14,782,800 18,346,968 10,796,851 14,359,901 3,563,051 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 1,460,731 2,000,000 539,269 TDC Capital1108 5,415,500 6,721,190 3,955,296 5,262,897 1,307,602 Gross Budget 37,924,000 47,067,567 27,698,390 36,841,958 9,143,568 Less 5% Rev Res(1,896,200)24.11% % Over/(Under) Bud 33.0%Net Budget 36,027,800CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY24 Collections% Variance FY23 Collections% Variance FY22 CollectionsNov 2,137,562 2,137,562 5.64% -16.72% -9.20% -5.03%Dec 3,465,253 5,602,815 14.77% 5.83% 30.93% 19.12%Jan 4,632,754 10,235,570 26.99% 5.02% 24.82% 3.04%Feb 6,466,174 16,701,744 44.04% -1.10% 19.50% 8.28%Mar 7,042,625 23,744,369 62.61% 2.54% 10.66% 8.83%Apr 8,422,508 32,166,877 84.82% 3.48% 15.42% 0.80%May 4,675,081 36,841,958 97.15% 9.54% 15.55% -3.29%June - 36,841,958 97.15% n/a n/a n/aJuly - 36,841,958 97.15% n/a n/a n/aAug - 36,841,958 97.15% n/a n/a n/aSept - 36,841,958 97.15% n/a n/a n/aOct - 36,841,958 97.15% n/a n/a n/aTotal36,841,958 36,841,958 YTD 2.15% 15.74% 4.40%97.0% 97.0% 97.0%47,067,567ForecastFY 25 TDT Collections Report31-May-2025M:\Revenue Report\TDC Revenue\TDC Update Report\2025\TDT Tax Collector Reports\07‐TDC Updates May.xlsxPage 33 of 257 Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.8% 4.8%1,827,211 2,137,562 310,352 2,137,562 Dec11.0% 6.2%2,338,559 3,465,253 1,126,694 3,465,253 Jan20.2% 9.2%3,502,227 4,632,754 1,130,527 4,632,754 Feb33.1% 12.8%4,869,752 6,466,174 1,596,422 6,466,174 Mar47.3% 14.2%5,397,019 7,042,625 1,645,606 7,042,625 Apr64.3% 17.0%6,460,316 8,422,508 1,962,192 8,422,508 May73.0% 8.7%3,303,306 4,675,081 1,371,774 4,675,081 June79.1% 6.1%2,299,023 - - 2,299,023 July84.7% 5.6%2,134,934 - - 2,134,934 Aug90.7% 6.0%2,277,930 - - 2,277,930 Sept95.5% 4.8%1,816,973 - - 1,816,973 Oct100.0% 4.5%1,696,749 - - 1,696,749 Total100.0% 100.0%37,924,000 36,841,958 9,143,568 47,067,567 % over/(under) budget 33.0%24.11% $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2025\TDT Tax Collector Reports\07‐TDC Updates May.xlsxPage 34 of 257 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 06/05/2025 11:54AM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- May ---- Tourist Tax ---- 05/01/2025-05/31/202 5 -- CC - Collier County - Unincorporated 2025 May 2,544,201.31 2,544,201.31 Tourist Tax EC - Everglades City 2025 May 20,186.41 20,186.41 Tourist Tax IM - Immokalee 2025 May 3,471.27 3,471.27 Tourist Tax MI - Marco Island 2025 May 1,301,480.94 1,301,480.94 Tourist Tax NA - Naples 2025 May 805,740.75 805,740.75 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples 2025 May 4,675,080.68 4,675,080.68 Tourist Tax Grand Total Page 35 of 257 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 06/05/2025 11:57AM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- 10/01/2024-05/31/202 5 -- CC - Collier County - Unincorporated 2024 October 1,251,054.38 1,251,054.38 Tourist Tax CC - Collier County - Unincorporated 2024 November 1,329,812.49 1,329,812.49 Tourist Tax CC - Collier County - Unincorporated 2024 December 2,077,169.22 2,077,169.22 Tourist Tax CC - Collier County - Unincorporated 2024 December, November, October 4,658,036.09 4,658,036.09 Tourist Tax CC - Collier County - Unincorporated 2025 January 2,693,732.79 2,693,732.79 Tourist Tax CC - Collier County - Unincorporated 2025 February 3,954,600.47 3,954,600.47 Tourist Tax CC - Collier County - Unincorporated 2025 March 4,052,196.58 4,052,196.58 Tourist Tax CC - Collier County - Unincorporated 2025 April 4,808,304.74 4,808,304.74 Tourist Tax CC - Collier County - Unincorporated 2025 May 2,544,201.31 2,544,201.31 Tourist Tax CC - Collier County - Unincorporated 2025 April, February, January, March, May 18,053,035.89 18,053,035.89 Tourist Tax CC - Collier County - Unincorporated April, December, February, January, March, May, November, October 22,711,071.98 22,711,071.98 Tourist Tax EC - Everglades City 2024 October 4,757.68 4,757.68 Tourist Tax EC - Everglades City 2024 November 7,360.57 7,360.57 Tourist Tax EC - Everglades City 2024 December 11,077.57 11,077.57 Tourist Tax EC - Everglades City 2024 December, November, October 23,195.82 23,195.82 Tourist Tax EC - Everglades City 2025 January 16,457.44 16,457.44 Tourist Tax EC - Everglades City 2025 February 21,187.66 21,187.66 Tourist Tax EC - Everglades City 2025 March 27,301.01 27,301.01 Tourist Tax EC - Everglades City 2025 April 52,602.42 52,602.42 Tourist Tax EC - Everglades City 2025 May 20,186.41 20,186.41 Tourist Tax Page 36 of 257 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 06/05/2025 11:57AM 2 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date EC - Everglades City 2025 April, February, January, March, May 137,734.94 137,734.94 Tourist Tax EC - Everglades City April, December, February, January, March, May, November, October 160,930.76 160,930.76 Tourist Tax IM - Immokalee 2024 October 2,657.82 2,657.82 Tourist Tax IM - Immokalee 2024 November 2,938.49 2,938.49 Tourist Tax IM - Immokalee 2024 December 4,398.84 4,398.84 Tourist Tax IM - Immokalee 2024 December, November, October 9,995.15 9,995.15 Tourist Tax IM - Immokalee 2025 January 3,312.24 3,312.24 Tourist Tax IM - Immokalee 2025 February 3,884.47 3,884.47 Tourist Tax IM - Immokalee 2025 March 3,820.36 3,820.36 Tourist Tax IM - Immokalee 2025 April 5,177.34 5,177.34 Tourist Tax IM - Immokalee 2025 May 3,471.27 3,471.27 Tourist Tax IM - Immokalee 2025 April, February, January, March, May 19,665.68 19,665.68 Tourist Tax IM - Immokalee April, December, February, January, March, May, November, October 29,660.83 29,660.83 Tourist Tax MI - Marco Island 2024 October 495,411.75 495,411.75 Tourist Tax MI - Marco Island 2024 November 461,052.08 461,052.08 Tourist Tax MI - Marco Island 2024 December 819,306.83 819,306.83 Tourist Tax MI - Marco Island 2024 December, November, October 1,775,770.66 1,775,770.66 Tourist Tax MI - Marco Island 2025 January 1,073,819.81 1,073,819.81 Tourist Tax MI - Marco Island 2025 February 1,230,292.65 1,230,292.65 Tourist Tax MI - Marco Island 2025 March 1,626,233.15 1,626,233.15 Tourist Tax Page 37 of 257 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 06/05/2025 11:57AM 3 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date MI - Marco Island 2025 April 2,212,741.29 2,212,741.29 Tourist Tax MI - Marco Island 2025 May 1,301,480.94 1,301,480.94 Tourist Tax MI - Marco Island 2025 April, February, January, March, May 7,444,567.84 7,444,567.84 Tourist Tax MI - Marco Island April, December, February, January, March, May, November, October 9,220,338.50 9,220,338.50 Tourist Tax NA - Naples 2024 October 226,478.94 226,478.94 Tourist Tax NA - Naples 2024 November 336,398.69 336,398.69 Tourist Tax NA - Naples 2024 December 553,325.46 553,325.46 Tourist Tax NA - Naples 2024 December, November, October 1,116,203.09 1,116,203.09 Tourist Tax NA - Naples 2025 January 845,457.07 845,457.07 Tourist Tax NA - Naples 2025 February 1,256,209.16 1,256,209.16 Tourist Tax NA - Naples 2025 March 1,333,098.80 1,333,098.80 Tourist Tax NA - Naples 2025 April 1,343,782.26 1,343,782.26 Tourist Tax NA - Naples 2025 May 805,740.75 805,740.75 Tourist Tax NA - Naples 2025 April, February, January, March, May 5,584,288.04 5,584,288.04 Tourist Tax NA - Naples April, December, February, January, March, May, November, October 6,700,491.13 6,700,491.13 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples Grand Total April, December, February, January, March, May, November, October 38,822,493.20 38,822,493.20 Tourist Tax Page 38 of 257 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 06/05/2025 11:52AM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: May ---- Tourist Tax ---- 05/01/2025-05/31/202 5 -- 02 - CONDOMINIUM May 196,994.98 196,994.98 Tourist Tax 05 - HOTEL May 3,452,777.60 3,452,777.60 Tourist Tax 06 - INTERVAL OWNER May 33,397.88 33,397.88 Tourist Tax 07 - MOBILE HM PARK May 3,546.00 3,546.00 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY May 162,642.04 162,642.04 Tourist Tax 12 - RV PARK /CAMPGD May 14,000.69 14,000.69 Tourist Tax 13 - SINGLE FAMILY May 811,721.49 811,721.49 Tourist Tax 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY May 4,675,080.68 4,675,080.68 Tourist Tax Grand Total Page 39 of 257 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 06/05/2025 11:56AM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: ---- Tourist Tax ---- 10/01/2024-05/31/202 5 -- 01 - APARTMENTS October 113.17 113.17 Tourist Tax 10/11/2024 02 - CONDOMINIUM January 287,321.98 287,321.98 Tourist Tax 02 - CONDOMINIUM February 394,658.64 394,658.64 Tourist Tax 02 - CONDOMINIUM March 668,529.77 668,529.77 Tourist Tax 02 - CONDOMINIUM April 1,325,967.85 1,325,967.85 Tourist Tax 02 - CONDOMINIUM May 196,994.98 196,994.98 Tourist Tax 02 - CONDOMINIUM October 81,224.40 81,224.40 Tourist Tax 02 - CONDOMINIUM November 57,047.69 57,047.69 Tourist Tax 02 - CONDOMINIUM December 123,047.99 123,047.99 Tourist Tax 02 - CONDOMINIUM April, December, February, January, March, May, November, October 3,134,793.30 3,134,793.30 Tourist Tax 05 - HOTEL January 2,855,575.15 2,855,575.15 Tourist Tax 05 - HOTEL February 3,244,834.45 3,244,834.45 Tourist Tax 05 - HOTEL March 4,068,078.93 4,068,078.93 Tourist Tax 05 - HOTEL April 4,553,649.01 4,553,649.01 Tourist Tax 05 - HOTEL May 3,452,777.60 3,452,777.60 Tourist Tax 05 - HOTEL October 1,090,686.73 1,090,686.73 Tourist Tax 05 - HOTEL November 1,405,067.56 1,405,067.56 Tourist Tax 05 - HOTEL December 2,401,054.30 2,401,054.30 Tourist Tax 05 - HOTEL April, December, February, January, March, May, November, October 23,071,723.73 23,071,723.73 Tourist Tax 06 - INTERVAL OWNER January 24,469.69 24,469.69 Tourist Tax 06 - INTERVAL OWNER February 23,485.94 23,485.94 Tourist Tax Page 40 of 257 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 06/05/2025 11:56AM 2 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 06 - INTERVAL OWNER March 19,151.62 19,151.62 Tourist Tax 06 - INTERVAL OWNER April 21,634.77 21,634.77 Tourist Tax 06 - INTERVAL OWNER May 33,397.88 33,397.88 Tourist Tax 06 - INTERVAL OWNER October 16,647.27 16,647.27 Tourist Tax 06 - INTERVAL OWNER November 14,377.09 14,377.09 Tourist Tax 06 - INTERVAL OWNER December 25,418.42 25,418.42 Tourist Tax 06 - INTERVAL OWNER April, December, February, January, March, May, November, October 178,582.68 178,582.68 Tourist Tax 07 - MOBILE HM PARK January 2,821.70 2,821.70 Tourist Tax 07 - MOBILE HM PARK February 4,702.74 4,702.74 Tourist Tax 07 - MOBILE HM PARK March 5,396.38 5,396.38 Tourist Tax 07 - MOBILE HM PARK April 7,113.17 7,113.17 Tourist Tax 07 - MOBILE HM PARK May 3,546.00 3,546.00 Tourist Tax 07 - MOBILE HM PARK October 580.49 580.49 Tourist Tax 07 - MOBILE HM PARK November 1,087.15 1,087.15 Tourist Tax 07 - MOBILE HM PARK December 1,636.88 1,636.88 Tourist Tax 07 - MOBILE HM PARK April, December, February, January, March, May, November, October 26,884.51 26,884.51 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY January 434,145.63 434,145.63 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY February 1,179,273.11 1,179,273.11 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY March 733,790.10 733,790.10 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April 616,757.63 616,757.63 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY May 162,642.04 162,642.04 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY October 35,604.14 35,604.14 Tourist Tax Page 41 of 257 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 06/05/2025 11:56AM 3 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 09 - PROPERTY MANAGEMENT COMPANY November 57,918.16 57,918.16 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December 102,412.59 102,412.59 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April, December, February, January, March, May, November, October 3,322,543.40 3,322,543.40 Tourist Tax 12 - RV PARK /CAMPGD January 22,679.38 22,679.38 Tourist Tax 12 - RV PARK /CAMPGD February 36,345.98 36,345.98 Tourist Tax 12 - RV PARK /CAMPGD March 43,310.97 43,310.97 Tourist Tax 12 - RV PARK /CAMPGD April 59,616.64 59,616.64 Tourist Tax 12 - RV PARK /CAMPGD May 14,000.69 14,000.69 Tourist Tax 12 - RV PARK /CAMPGD October 3,739.68 3,739.68 Tourist Tax 12 - RV PARK /CAMPGD November 2,072.30 2,072.30 Tourist Tax 12 - RV PARK /CAMPGD December 6,817.01 6,817.01 Tourist Tax 12 - RV PARK /CAMPGD April, December, February, January, March, May, November, October 188,582.65 188,582.65 Tourist Tax 13 - SINGLE FAMILY January 1,005,765.82 1,005,765.82 Tourist Tax 13 - SINGLE FAMILY February 1,582,873.55 1,582,873.55 Tourist Tax 13 - SINGLE FAMILY March 1,504,392.13 1,504,392.13 Tourist Tax 13 - SINGLE FAMILY April 1,837,868.98 1,837,868.98 Tourist Tax 13 - SINGLE FAMILY May 811,721.49 811,721.49 Tourist Tax 13 - SINGLE FAMILY October 751,764.69 751,764.69 Tourist Tax 13 - SINGLE FAMILY November 599,992.37 599,992.37 Tourist Tax 13 - SINGLE FAMILY December 804,890.73 804,890.73 Tourist Tax 13 - SINGLE FAMILY April, December, February, January, March, May, November, October 8,899,269.76 8,899,269.76 Tourist Tax Page 42 of 257 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 06/05/2025 11:56AM 4 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 01 - APARTMENTS, 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY April, December, February, January, March, May, November, October 38,822,493.20 38,822,493.20 Tourist Tax Grand Total Page 43 of 257 7/15/2025 Item # 8.A ID# 2025-2246 Executive Summary Recommendation to authorize expenditure of Tourist Development Tax funds for 2025 Clam Pass maintenance dredging and sand reclamation at Clam Pass Park in the amount of $434,758.50 for construction, engineering services and surveying, and environmental monitoring services and oversight, and make a finding that this item promotes tourism. OBJECTIVE: To restore the Clam Pass inlet and adjacent beaches to pre-2024 tropical season conditions. CONSIDERATIONS: Collier County Ordinance No. 2002-27, as amended, established the Pelican Bay Municipal Service Taxing and Benefit Unit for the purpose of providing street lighting, water management, beach renourishment, ambient noise management, extraordinary law enforcement service and beautification, including but not limited to beautification of recreation facilities, sidewalk, street and median areas, identification markers, and maintenance of conservation or preserve areas. Pursuant to the Ordinance, Pelican Bay Services Division (PBSD) is solely responsible for advising the County on dredging and maintaining Clam Pass and managing such activities for the County. Clam Pass is a small, dynamic inlet in Collier County that supports tidal flow to the wetland preserve of the Clam Bay Natural Resource Protection Area (NRPA). Maintenance dredging is essential to the health of the system because of the relatively small tidal prism for Clam Bay, which is typically at a critical balance between tidal energy and littoral process at the inlet channel. The hydraulic and physical conditions of the Clam Bay system are monitored in real-time, including continuous water level and tidal data collection at four locations. The 2025 maintenance dredging of Clam Pass is planned to restore the inlet and adjacent beaches to pre-2024 tropical season conditions. The inlet and adjacent beaches at Clam Pass Park and Pelican Bay have been impacted by the active 2024 tropical season, including Tropical Storm Debby and major Hurricanes Helene and Milton. The impacts included shoaling of the inlet, adjacent beach erosion, dune overwash, and degradation of dune vegetation and mangrove areas on the landward side of the dunes. The project will include excavation of the shoaled areas within the inlet authorized template and sand placement on the adjacent beaches. The project will also include dune restoration along the Clam Pass Park beach, where storm impacts cause overwash sand to be deposited into the mangrove wetland along a 2,000-foot segment of the park beach. The project is planned to start following the 2025 turtle nesting season in November 2025. On May 20, 2025, PBSD staff requested quotes from the two pre-qualified vendors currently under contract with the County under Agreement No. 21-7885, “Beach Maintenance Related Activities.” Earth Tech Enterprises submitted a quote, which was received and opened by staff on June 10, 2025, as summarized below. VENDOR QUOTATION Earth Tech Enterprises, Inc. $315,000.00 Kelly Brothers, Inc. No Response Earth Tech Enterprises' quote is responsive and responsible, and the Contractor's quote of $315,000.00 is reasonable and consistent with the Engineer’s Opinion of Probable Cost in the amount of $340,000.00. In addition to construction, under existing County contract 18-7432-CZ, Humiston & Moore Engineers will provide professional engineering services to include pre- and post-construction surveys, data analysis, preparation of plans and technical specifications, coordination with regulatory agencies for compliance purposes, as well as related field services at a negotiated lump sum cost of $49,715.00.00. Under existing County Contract 18-7432-EV, Earth Tech Environmental will provide the necessary environmental monitoring services to include turbidity monitoring and other environmental oversight at a cost of $30,520.00. Estimated costs for the project are as follows: Task Amount Construction (Earth Tech Enterprises, Inc. Contract 21-7885) $315,000.00 Page 44 of 257 7/15/2025 Item # 8.A ID# 2025-2246 Engineering and Surveying (Humiston & Moore Engineers Contract 18- 7432-CZ) $49,715.00 Environmental Monitoring and Oversight (Earth Tech Environmental Contract 18-7432-EV) $30,520.00 SUBTOTAL $395,235.00 Contingency 10% $39,523.50 TOTAL $434,758.50 This item will be presented to the Coastal Advisory Committee on July 10, 2025, the Tourist Development Council on July 15, 2025, and the Board of County Commissioners at a future date. The work will be awarded via Purchase Order following a recommendation from the Tourist Development Council and Board of County Commissioners. This item is consistent with the Collier County strategic plan objective to prepare for the impacts of natural disasters on our critical infrastructure and natural resources. FISCAL IMPACT: The total estimated cost is $434,758.50. Funding is available in Clam Pass Dredging Project 88032 within the TDC Beach Renourishment Fund (1105). LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: Recommendation to authorize expenditure of Tourist Development Tax funds for 2025 Clam Pass maintenance dredging and sand reclamation at Clam Pass Park in the amount of $434,758.50 for construction, engineering services and surveying, and environmental monitoring services and oversight, and make a finding that this item promotes tourism. PREPARED BY: Lisa Jacob, Project Manager ATTACHMENTS: 1. 2025_Clam_Pass_opinion of cost 2. 21-7885 Earth Tech Enterprises Quote Clam Pass Maintenance Dredging 3. 18-7432-CZ HM Proposal 2025 Maintenance Excavation Clam Pass 4. 18-7432-EV Earth Tech Environmental 2025 Clam Pass Maintenance Dredging proposal 5. 2025 Clam-Pass-Maintenance Engineering Plans-signed Page 45 of 257 OPINION OF PROBABLE COST 2025 Clam Pass Dredging Item Description Unit of Measure Multiplier Unit Price Total 1 Mobilization & Demobilization Lump Sum 1 $50,000 $50,000 2 Excavation and Disposal Placement of Sand Cubic Yard 12,000 cy $15 $180,000 3 South Inlet Bank Grading (includes excavation of and placement on adjacent south fill area) Lump Sum 1 $10,000 $10,000 4 North Bank Grading (Grading to design template following infilling of the channel meander on the north inlet bank) Lump Sum 1 $20,000 $20,000 5 Excavation of over wash and sand placement on dune for area between R-42.5 and R-44.5 (Clam Pass and Naples Cay) approximately 2,000 Linear Feet Lump Sum 1 $80,000 $80,000 Total $340,000 Page 46 of 257 Page 47 of 257 Page 48 of 257 WORK ORDER/ PURCHASE ORDER# CONTRACT# 18-7432CZ Proposal Dated: May 19th, 2025 ____ Humiston & Moore Engineers (H&M) is pleased to provide this scope of work to Collier County via the Pelican Bays Services Division (PBSD). The purpose of this scope is to provide professional services for OPTION 1 of the Maintenance excavation and grading of Clam Pass and Post Storm Dune recovery along Clam Pass Beach Park. Services include survey work to layout the work area, pre/post construction surveys, data analysis and preparation of plans and technical specifications, coordination with DEP for the Notice to Proceed, field observation and post construction compliance services. The following breakdown is proposed as a Negotiated Lump Sum to be completed within 180 days of receipt of the Purchase Order and Letter of Notice to Proceed from Collier County. Rates $177.00 $115.00 $103.00 Total Senior Engineer Scientist / Geologist Senior Technician Data Analysis and Work Plan 8 10 6 $3,184.00 Bid Process and Meetings 12 6 4 $3,226.00 Agencies Coordination 8 10 8 $3,390.00 Field Observations and Post Construction Compliance Items 60 45 40 $19,915.00 Survey Work: Park Coastal Surveying – Layout project control, pre and post construction surveys $20,000.00 TOTAL: $49,715.00 Deliverable: Notice to Proceed and Post construction as built provided Total amount of Work Order:………………$49,715.00 __________________________________ May 19, 2025 Mohamed A. Dabees, P.E. Vice President Date Humiston & Moore Engineers 5679 Strand Court Naples, FL 34110 239-594-2021 – Voice 239-594-2025 - Fax Page 49 of 257 FROM Jeremy Sterk Earth Tech Environmental 10600 Jolea Avenue Bonita Springs, FL 34135 www.eteflorida.com PHONE 239-304-0030 FOR Pelican Bay Services Division TO Lisa Jacob EMAIL Lisa.Jacob@colliercountyfl.gov ADDRESS 801 Laurel Oak Drive Suite 302 Naples FL 34108 COPY TO Karin Herrmann PROPOSAL NUMBER 2819 DATE May 16, 2025 EXPIRY DATE December 15, 2025 at 2:00 PM 2025 Clam Pass Maintenance Dredging Clam Pass Maintenance Dredging 2025- Full Dredging General consulting for the Clam Pass maintenance dredging activity. The duration of this work is 365 days under Contract 18- 7432 (Environmental Engineering). Thank you for the opportunity. Earth Tech Environmental, LLC (ETE) appreciates the opportunity to provide you with the following agreement for professional environmental services. Scope of Professional Services: ETE is proposing the following Scope of Services for this project: Page 50 of 257 Task 1: Turbidity Monitoring (Timed Estimate): Turbidity Monitoring Per FDEP Permit Requirements: ETE will provide turbidity for the subject project as outlined in the approved FDEP permit. Monitoring will be conducted 3 times a day, at least 4 hours apart during daylight hours, and at any other time that there is a likelihood of an exceedance of the turbidity standard, during all dredging and sand placement operations. During each sample event, background and compliance samples will be taken at the dredge and fill sites. ETE will email datasheets and corresponding GIS maps to the client for FDEP required weekly summaries. This task assumes 15 dredging days. Pricing includes utilization of ETE's boat and other necessary equipment. Hourly rate as approved in the environmental engineering contract: Billed according to the approved hourly rate schedule based on the staff member(s) involved- either the environmental specialist rate of $109 per hour or the senior environmental specialist rate of $120 per hour. 109.00 x 120 13,080.00 Task 2: Shorebird Monitoring (Timed Estimate): ETE will provide an FWC approved bird monitor to assist with minimization of impacts to birds at the beach fill area. The monitor will survey the beach fill area each morning. Daily logs would be collated on a weekly basis and provided to the contractor. Monitoring is required between April 1st and August 31st. This task may not be necessary if dredging is completed outside this timeframe. Billed according to the approved hourly rate schedule based on the staff member(s) involved- either the environmental specialist rate of $109 per hour or the senior environmental specialist rate of $120 per hour. 109.00 x 35 3,815.00 Task 3: Gopher Tortoise Surveys per FWC Requirements (Timed Estimate): Earth Tech Environmental will conduct a burrow survey within the work areas for gopher tortoises. This task includes performing pedestrian transects within the survey areas. The distance between the transects will be established to cover 100% of each area surveyed. Locations of potentially occupied and abandoned burrows will be flagged in the field and GPS located. Billed according to the approved hourly rate schedule based on the staff member(s) involved- either the environmental specialist rate of $109 per hour or the senior environmental specialist rate of $120 per hour. 109.00 x 50 5,450.00 Task 4: Meetings & Coordination (Timed Estimate): Environmental support and oversight includes attending meetings with Client, Engineers, Contractors, and Agency Representatives as necessary. Includes time for escorting equipment, pre-construction meetings, and oversight. Billed according to the approved hourly rate schedule based on the staff member(s) involved- either the environmental specialist rate of $109 per hour or the senior environmental specialist rate of $120 per hour. 109.00 x 75 8,175.00 Total $30,520.00 We appreciate your business! Thank you for allowing Earth Tech Environmental LLC to provide you and your community with environmental services. This proposal can be authorized by digitally signing below. You can also print a PDF version of this agreement, sign, and return a copy to us. Page 51 of 257 It was a pleasure to work with Earth Tech Environmental. Jeremy was very responsive to our request for a proposal and provided a professional report addressing our needs within a short period of time. I am looking forward… by Luis Bolivar I had the pleasure of working with Earth Tech Environmental on a recent real estate development project, and I couldn't be more impressed with their expertise and professionalism. They provided invaluable assistance navigating… by David Duvoisin The Earth Tech staff was professional, and knowledgeable. Environmental monitors work with our crew seamlessly. We look forward to the next project with Earth Tech ! by Devon Carlock Payment Options: ETE accepts cash, check, or credit cards for services. A 3.8 % convenience fee is added to all credit card transactions. Reviews See all reviews Page 52 of 257 CLAM PASS MAINTENANCE PROJECTCOLLIER COUNTY, FLORIDA2025 MAINTENANCE PLANSPage 53 of 257 Page 54 of 257 Page 55 of 257 Page 56 of 257 Page 57 of 257 Page 58 of 257 Page 59 of 257 Page 60 of 257 Page 61 of 257 Page 62 of 257 Page 63 of 257 Page 64 of 257 7/15/2025 Item # 8.B ID# 2025-2278 Executive Summary Recommendation to approve the FY 26 Proposed Tourist Development Tax (TDT) funded budgets and make a finding that this action promotes tourism. OBJECTIVE: Review and recommend for approval to the BCC the proposed Tourist Development Tax (TDT) funded budgets for the next fiscal year. CONSIDERATIONS: The Tourism Division administers the Tourist Development Council (TDC) budget and promotes the destination as a Convention & Visitors Bureau (CVB). The budget process began in mid-March with input from each staff member for their areas and became a draft budget request to the County Manager. Each Tourism Division staff member was asked to look at their current year budget items and project expenditures from March to September 20, 2025, and then project each of the budget line items to their area of responsibility for the FY 26 budget year. Those calculations were then uploaded to the County’s GovMax online budgeting system. The proposed TDT budgets were reviewed by the County Manager’s office in May and were presented as part of the BCC Budget Workshop in June. Budget Highlights Revenues - update As of the March 2025 report, FY25 TDT revenues total $23,744,395 - 10% above the same period in FY24. Year-end FY25 collections are projected at $43,733,626, compared to the March 2024 projection of $42,686,486. Total FY24 collections were $48,636,665. • FY26 projected TDT revenue: $39,820,400 (5% over FY25 budget) Expenses Fund 1100 - Beach Park Facilities Capital TDT revenue for beach park capital projects are deposited into Fund 1100 and utilized on approved capital projects. TDT budgeted revenue is $1,425,600 for FY26. Fund 1101 – Tourism Promotion: TDT revenue for all promotion expenditures is deposited into Fund 1101 and distributed to Fund 1104 (Tourism Office Management and Operations), Fund 1106 (Disaster Reserve), Fund 1108 (Tourism Capital Projects), and Fund 1109 (Sports Complex Operating Fund). The total Tourism Promotion budget is $44,780,700, which includes a net operating budget of $11,061,800 and $19,324,900 in reserves. Within Operating Expenses, we are maintaining our advertising expenses at $6,000,000 for the third consecutive budget. We have included marketing grants for $100,000 and sports grants for $75,000. Sports marketing programs remain consistent at $1,320,000 from the previous fiscal year. Group meeting support for meeting incentives to organizations remains at $150,000. An increase of $165,000 related to sports marketing is included for the sports sales position currently being advertised, and additional funding of $10,000 for the May 2026 international IPW conference in Fort Lauderdale has been set aside. Fund 1102 - TDC Beach Renourishment Project Management TDC Beach Renourishment provides for TDC beach renourishment and pass project administration, engineering, monitoring, and project management. The net operating budget for 6.0 FTE is $1,184,700 for FY26. Fund 1103 – TDC Museum Non-County Page 65 of 257 7/15/2025 Item # 8.B ID# 2025-2278 The amount budgeted for FY 2025 is $750,000. Fund 1104 – TDC Administration and Operations Tourism Division staffing remains unchanged from FY24, with a total of nine full-time positions. The FY26 administrative budget for salaries, benefits, and operational support associated with these positions is $1,947,652. Fund 1105 - TDC Beach Renourishment Capital projects for beach renourishment and pass maintenance are funded through Tourist Development Tax (TDT) revenues allocated to this fund. For FY26, expenditures, including both active project costs and reserves, are budgeted at $75,655,900. These funds support the preservation, restoration, and long-term maintenance of Collier County’s beaches and passes. Fund 1106 – TDC Promotion Reserves/Disasters This fund provides resources to support rapid and effective tourism promotion in the event of a natural or man-made disaster that impacts the destination. For FY26, the budgeted resources total $2,322,600. Fund 1107 - TDC Category C County Musuems The FY26 allocation of Tourist Development Tax (TDT) revenue to County-operated museums is $2,000,000. The net operating budget for museum operations is $2,816,800, which supports programming, facility operations, and staffing for 13.0 positions. Fund 1108 – TDC Capital This fund is used to manage capital projects supported by Tourist Development Tax (TDT) revenues. It includes the portion of the fifth cent of the TDT specifically allocated for debt service and capital improvements at the Paradise Coast Sports Complex. In addition to supporting that facility, the funding may be used for other eligible capital projects that promote tourism. Following the Tourist Development Council’s recommendation, the proposed FY26 Tourism Division budget will be presented to the Board of County Commissioners for consideration and adoption during the public budget hearings scheduled for September 2025. FISCAL IMPACT: Each fund’s expenditures, reserves, and transfers are balanced with the associated projected revenue. The Tourist Development Tax (TDT) revenue budget reflects a 5% increase over FY 25. FY 26 budgeted TDT revenue is outlined by fund in the chart below. Page 66 of 257 7/15/2025 Item # 8.B ID# 2025-2278 FY 26 Tentative budget allocations for the Tourism Division are included in the charts below. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve the FY 26 Proposed Tourism Division budget and make a finding that this action promotes tourism. PREPARED BY: John Melleky, Arts and Culture Manager, Tourism ATTACHMENTS: 1. FY26 TDT Budget Page 67 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) Division Budgetary Cost Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 1,149,695 1,337,000 1,326,800 -1,326,8001,138,100 (0.8)%Personal Services 8,756,074 23,743,900 11,618,000 -11,618,00011,413,500 (51.1)%Operating Expense 155,500 158,100 163,600 -163,600158,100 3.5%Indirect Cost Reimburs 631,676 850,000 750,000 -750,000717,500 (11.8)%Remittances 10,692,945 26,089,000 13,858,400 -13,858,40013,427,200Net Operating Budget (46.9)% 397,171 431,000 455,600 -455,600431,000 5.7%Trans to Tax Collector --822,100 -822,100-Trans to 1101 Tourism Promotion na 2,022,300 1,622,900 1,686,000 -1,686,0001,622,900 3.9%Trans to 1104 TDC Mgt & Ops --11,743,900 -11,743,900-Trans to 1108 TDC Cap Proj na 498,400 515,800 531,300 -531,300515,800 3.0%Trans to 1109 Sports Complx 61,100 69,700 42,000 -42,00069,700 (39.7)%Trans to 5006 Info Tech Cap -310,600 327,200 -327,200-5.3%Reserve for Contingencies -55,000 55,000 -55,000-0.0%Reserve for Capital -10,755,300 21,309,200 -21,309,200-98.1%Restricted for Unfunded Requests -1,509,300 1,500,000 -1,500,000-(0.6)%Reserve for Disaster Stimulus Advertising -(23,000)(23,000)-(23,000)-0.0%Reserve for Attrition 13,671,916 41,335,600 52,307,700 -52,307,700 26.5%16,066,600Total Budget Appropriations by Program 2024 Actual Adopted FY 2025 FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 1,453,983 1,896,300 2,042,300 -2,042,3001,697,400 7.7%TDC Category B - Promotion Administration - Fund (1104) 700 559,100 500 -500390,500 (99.9)%TDC Category B Promotion Reserve & Projects - Fund (1106) 8,603,786 22,778,800 11,061,800 -11,061,80010,617,000 (51.4)%TDC Category B Tourism Promotion - Fund (1101) 634,476 854,800 753,800 -753,800722,300 (11.8)%TDC Category C Non County Museum - Fund (1103) Total Net Budget 13,671,916 41,335,600 52,307,700 -52,307,700 26.5%16,066,600Total Budget Total Transfers and Reserves 10,692,945 26,089,000 13,427,200 13,858,400 -13,858,400 2,978,971 15,246,600 2,639,400 38,449,300 -38,449,300 (46.9)% 152.2% Division Funding Sources 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 18,990,028 14,368,000 15,186,500 -15,186,500 5.7%16,875,500Tourist Devel Tax 635 -----Miscellaneous Revenues na 895,765 203,300 209,800 -209,800 3.2%843,600Interest/Misc 2,022,300 1,622,900 1,686,000 -1,686,000 3.9%1,622,900Trans fm 1101 Tourism Promo --822,100 -822,100-Trans fm 1106 TDC Promo na 23,643,300 25,869,900 35,173,100 -35,173,100 36.0%31,897,700Carry Forward -(728,500)(769,800)-(769,800)5.7%-Less 5% Required By Law Total Funding 52,307,70045,552,029 41,335,600 52,307,700 -26.5%51,239,700 Fiscal Year 2026 1 Transportation Management Services Department Page 68 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) Division Position Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 12.00 11.00 10.00 -10.00 (9.1)%TDC Category B - Promotion Administration - Fund (1104) 10.00 Total FTE 12.00 11.00 10.00 10.00 -10.00 (9.1)% Fiscal Year 2026 2 Transportation Management Services Department Page 69 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category B - Promotion Administration - Fund (1104) Mission Statement To promote year-round distinctive, world-class vacation, group meeting, sports and entertainment events, resulting in positive economic and job growth and stability to Collier County. FY 2026 Budget FY 2026 Total FTE FY 2026 Revenues FY 2026 Net CostProgram Summary Sports Marketing - QP, RG 132,100-132,1001.00 Advertising and promotional campaigns designed to enhance public awareness, engagement, and attendance at sporting events, while highlighting the County's sports venues as premier destinations for athletes, spectators, and event organizers. Partner Resources - QP, RG 178,500-178,5001.00 Promotional and advertising activities that support tourism partners. Group Meetings - QP, RG 435,300-435,3003.00 Sales and marketing of external group meeting business for the destination. Tourism Operations - RG 881,000-881,0002.00 Operations and administration of the Tourism Division Tourist Development Tax Grants - QP, RG 9,000-9,000- Administration of grants to improve community offerings in Collier County in various areas to improve the quality of life. Grant areas include Beach Renourishment, Beach Park Facilities, Sports, Arts and Culture/Non- County Museums and Marketing. Travel Trade - QP, RG 144,600-144,6001.00 Marketing and promotion to travel trade, leisure sales, and tour operators both domestically and internationally. Communications and Public Relations - QP, RG 261,800-261,8002.00 Advertising, marketing, promotional and communication activities that promote Collier County and its activities. Reserves, Transfers, Interest - RG -2,042,3002,306,800264,500- 10.00 2,306,800 2,306,800 -Current Level of Service Budget FY 2025 FY 20262024FY 2025 BudgetForecastBudgetActualProgram Performance Measures 12121212Conduct monthly Tourist Development Council meetings that provide information on the strategy implementations for the division. Fiscal Year 2026 3 Transportation Management Services Department Page 70 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category B - Promotion Administration - Fund (1104) 1,149,695 1,337,000 1,326,800 -1,326,8001,138,100 (0.8)%Personal Services 256,989 506,000 652,500 -652,500506,000 29.0%Operating Expense 47,300 53,300 63,000 -63,00053,300 18.2%Indirect Cost Reimburs Net Operating Budget 1,453,983 1,896,300 2,042,300 -2,042,3001,697,400 7.7% 61,100 69,700 42,000 -42,00069,700 (39.7)%Trans to 5006 Info Tech Cap -50,600 50,600 -50,600-0.0%Reserve for Contingencies -55,000 55,000 -55,000-0.0%Reserve for Capital -139,900 139,900 -139,900-0.0%Restricted for Unfunded Requests -(23,000)(23,000)-(23,000)-0.0%Reserve for Attrition 1,515,083 2,188,500 2,306,800 -2,306,800 5.4%1,767,100Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Total FTE 12.00 11.00 10.00 10.00 -10.00 (9.1)% Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 135 -----Miscellaneous Revenues na 21,230 1,600 1,700 -1,700 6.3%14,000Interest/Misc 2,022,300 1,622,900 1,686,000 -1,686,000 3.9%1,622,900Trans fm 1101 Tourism Promo 220,500 564,000 619,100 -619,100 9.8%749,300Carry Forward Total Funding 2,306,8002,264,165 2,188,500 2,306,800 -5.4%2,386,200 Fiscal Year 2026 4 Transportation Management Services Department Page 71 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category B - Promotion Administration - Fund (1104) The Board of County Commissioners authorized collection of an additional one (1) percent Tourist Development Tax (TDT) - fourth percent - on July 26, 2005. Proceeds from this fourth penny are devoted exclusively to tourism marketing and promotion. Pursuant to terms contained within ordinance 2005-43, collections began on October 1, 2005. This ordinance provided that the existing 23.236% of the first two (2) percent collected will be allocated to Fund (1104) providing for TDC administrative and overhead expenses; replenishing the Disaster Recovery Fund (1106); and providing supplemental dollars to Beach Renourishment/Pass Maintenance (Fund 1105) and Beach Park Facility (Fund 1100) initiatives. With passage of Ordinance 2011-02 on January 25, 2011, the distribution requirements changed with all year ending proceeds within Fund (1104) swept to Disaster Recovery Fund (1106) in an amount sufficient to achieve a $1,000,000 cash balance. Thereafter, Marketing and Promotion Fund (1101) will receive all remaining swept dollars. On April 23, 2013 the Board authorized amendments to the Ordinance that increased the overall distribution of Tourist Development Taxes (TDT) to Category B (Promotion) from 36.7% to 46.7% of total TDT collections, decreased County Museum operations distribution from 11% to 9.6%, decreased Category A (Beach Park Facilities portion only) from 50% to 41.2% of total collections and reduced the required Disaster Recovery fund balance from $1,000,000 to $500,000. The change to Disaster Recovery administration also included making the General Fund responsible for maintaining the required fund balance. These changes were reflected in the various TDC funded FY 2014 budgets. On July 11, 2017, with the adoption of Ordinance 2017-35 the Board of County Commissioners authorized collection of an additional one (1) percent tourist tax - a fifth percent. The increase was effective on September 1, 2017. Also authorized were amendments that made the overall distribution of Tourist Taxes to Tourism Promotion 33.57%, capped County Museum distribution at $2,000,000, added a 14.28% distribution for an Amateur Sports Complex and increased Beach Renourishment to 39.98% of total collections. The percentage of overall TDT collections distribution to Beach Park Facilities Fund (1100) became 3.58%. And the distribution to non-County Museum Fund (1103) became 1.91%. Notes: Personal Services are forecast lower than the adopted budget due to vacancies throughout the year and the mid-year transfer out of one (1) FTE to Corporate Financial and Management Services. Operating expenses are forecast to be in line with the adopted budget. Forecast FY 2025: Personal Services decreases reflect the position changes outlined above, offset by FY 2026 salary adjustments. Budgeted tourism promotion management & administrative costs total $2,306,800, representing approximately 16% of budgeted TDT destination promotion collections of $14,425,900. Ordinance 2005- 43 as amended, limits tourism promotion management & administrative costs to 32% of the amount collected each fiscal year for promotion uses. Current FY 2026: Tourist Development Taxes earmarked for tourism promotion are deposited into Tourism Promotion Fund (1101). A transfer of $1,686,000 from fund ( 1101) to support fund (1104) is provided. The overall FY 2026 Tourist Development Tax revenue budget is $39.8 million, approximately 5% above the prior year's budget. Budgeted Tourist Development Tax (TDT) Collections Beach Park Facilities Fund 1100 - $1,425,600 Tourism Promotion Fund 1101 - $14,425,900 TDC Museums Fund 1103 - $760,600 Beach Renourishment Fund 1105 - $15,522,000 County Museums Fund 1107 - $2,000,000 Tourism Capital Projects Fund 1108 - $5,686,300 Total TDT Revenue - $39,820,400 Revenues: Fiscal Year 2026 5 Transportation Management Services Department Page 72 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category B Tourism Promotion - Fund (1101) Mission Statement To promote worldwide year-round distinctive, world-class vacation and group meeting experiences, resulting in positive economic growth and stability for Collier County. FY 2026 Budget FY 2026 Total FTE FY 2026 Revenues FY 2026 Net CostProgram Summary Sports Marketing - QP, RG -1,325,5001,325,500- Advertising and promotional campaigns designed to enhance public awareness, engagement, and attendance at sporting events, while highlighting the County's sports venues as premier destinations for athletes, spectators, and event organizers. Partner Resources - QP, RG -85,20085,200- Promotional and advertising activities that support tourism partners. Group Meetings - QP, RG -596,300596,300- Sales and marketing of external group meeting business for the destination. Tourism Operations - RG -183,700183,700- Operations and administration of the Tourism Division Tourist Development Tax Grants - QP, RG -175,000175,000- Administration of grants to improve community offerings in Collier County in various areas to improve the quality of life. Grant areas include Beach Renourishment, Beach Park Facilities, Sports, Arts and Culture/Non- County Museums and Marketing. Travel Trade - QP, RG -947,400947,400- Marketing and promotion to travel trade, leisure sales, and tour operators both domestically and internationally. Communications and Public Relations - QP, RG -3,364,10010,917,8007,553,700- Advertising, marketing, promotional and communication activities that promote Collier County and its activities. Tourism Research -195,000195,000- Research projects and tools to measure tourism outcomes and status. Reserves, Transfers, Interest - RG 3,364,10030,354,80033,718,900- -44,780,700 44,780,700 -Current Level of Service Budget FY 2025 FY 20262024FY 2025 BudgetForecastBudgetActualProgram Performance Measures 2,775,0002,759,7002,759,7002,759,700Increase the number of visitors to the destination by 1% over fiscal year 2023. 1,000900900800Increase partner email list for our communications and CoastLines newsletter. Fiscal Year 2026 6 Transportation Management Services Department Page 73 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category B Tourism Promotion - Fund (1101) 8,498,986 22,679,200 10,965,400 -10,965,40010,517,400 (51.6)%Operating Expense 104,800 99,600 96,400 -96,40099,600 (3.2)%Indirect Cost Reimburs Net Operating Budget 8,603,786 22,778,800 11,061,800 -11,061,80010,617,000 (51.4)% 378,634 409,300 432,800 -432,800409,300 5.7%Trans to Tax Collector 2,022,300 1,622,900 1,686,000 -1,686,0001,622,900 3.9%Trans to 1104 TDC Mgt & Ops --11,743,900 -11,743,900-Trans to 1108 TDC Cap Proj na 498,400 515,800 531,300 -531,300515,800 3.0%Trans to 1109 Sports Complx -250,000 276,600 -276,600-10.6%Reserve for Contingencies -8,557,300 19,048,300 -19,048,300-122.6%Restricted for Unfunded Requests 11,503,120 34,134,100 44,780,700 -44,780,700 31.2%13,165,000Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 18,063,208 13,643,700 14,425,900 -14,425,900 5.7%16,040,200Tourist Devel Tax 500 -----Miscellaneous Revenues na 717,838 180,300 185,000 -185,000 2.6%751,700Interest/Misc --822,100 -822,100-Trans fm 1106 TDC Promo na 19,155,600 21,001,300 30,078,300 -30,078,300 43.2%26,451,400Carry Forward -(691,200)(730,600)-(730,600)5.7%-Less 5% Required By Law Total Funding 44,780,70037,937,146 34,134,100 44,780,700 -31.2%43,243,300 Fiscal Year 2026 7 Transportation Management Services Department Page 74 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category B Tourism Promotion - Fund (1101) The Board of County Commissioners authorized collection of an additional one percent tourist tax - fourth penny - on July 26, 2005. Proceeds from this fourth penny are devoted exclusively to marketing and promotion. Pursuant to terms contained within Ordinance 2005-43, collections began on October 1, 2005. Further regulation on the distribution of swept proceeds from Administrative and Overhead Fund (1104) into TDC Tourism Promotion Fund (1101) is contained within Ordinance 2011-02. On April 23, 2013, the Board authorized amendments to the Ordinance that, among other things, increased the overall distribution of tourist taxes to Promotion Category B from 36.7% to 46.7%. This change went into effect in June 2013. On July 11, 2017, the Board approved increasing the Tourist Development Tax from 4% to 5% and distribution adjustments among Tourist Tax supported funds. The increase was effective September 1, 2017. Also authorized were amendments to the Ordinance that made the overall distribution of Tourist Taxes to Tourism Promotion 33.57%, capped County Museum distribution at $2,000,000, added a 14.28% distribution for an Amateur Sports Complex and increased Beach Renourishment to 39.98% of total collections. The percentage of overall TDT collections distribution to Beach Park Facilities Fund (1100) became 3.58%. And the distribution to non-County Museum Fund (1103) became 1.91%. These changes were incorporated into the FY 2018 budget. Notes: Forecast expenditures are projected lower than budget reflecting marketing and promotion savings. Transfers are forecasted to the Tax Collector, Fund (1104) - supports TDC Management and Administration, and Fund (1109) - supports Sports & Special Events Complex management and promotion Forecast FY 2025: The promotion budget is established 31.2% higher than last year's budget. The increase is supported by funds carried forward that were generated by better than expected TDT collections over the last five years. FY 2026 includes transfers to the Tax Collector, Fund (1104) - supports TDC Management and Administration, Fund (1108) - supports Capital Projects, and Fund (1109) - supports Sports & Special Events Complex management and promotion. A contingency reserve of $276,600 is programmed, as is a restricted reserve of $19 million for unfunded requests. Current FY 2026: The portion of TDT revenue allocated to Tourism Promotion is $14,425,900. This amount is approximately 5.7% above the prior year budget. This revenue source supports both Tourism Promotion Fund (1101) and the TDC Management & Administration Fund (1104). Revenues: Fiscal Year 2026 8 Transportation Management Services Department Page 75 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category B Promotion Reserve & Projects - Fund (1106) Mission Statement To provide funding for emergency promotional campaigns or other marketing and publicity efforts designed to assist economic recovery of the tourism industry in the event of natural or economic disaster. FY 2026 Budget FY 2026 Total FTE FY 2026 Revenues FY 2026 Net CostProgram Summary Tourism Operations - RG 500-500- Operations and administration of the Tourism Division Reserves, Transfers, Interest - RG -5002,322,6002,322,100- -2,322,600 2,322,600 -Current Level of Service Budget 100 558,700 100 -100390,100 (100.0)%Operating Expense 600 400 400 -400400 0.0%Indirect Cost Reimburs Net Operating Budget 700 559,100 500 -500390,500 (99.9)% --822,100 -822,100-Trans to 1101 Tourism Promotion na -10,000 ----(100.0)%Reserve for Contingencies -558,600 ----(100.0)%Restricted for Unfunded Requests -1,509,300 1,500,000 -1,500,000-(0.6)%Reserve for Disaster Stimulus Advertising 700 2,637,000 2,322,600 -2,322,600 (11.9)%390,500Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 88,383 15,500 17,000 -17,000 9.7%42,300Interest/Misc 2,567,000 2,622,300 2,306,500 -2,306,500 (12.0)%2,654,700Carry Forward -(800)(900)-(900)12.5%-Less 5% Required By Law Total Funding 2,322,6002,655,383 2,637,000 2,322,600 -(11.9)%2,697,000 Fiscal Year 2026 9 Transportation Management Services Department Page 76 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category B Promotion Reserve & Projects - Fund (1106) Reserves within this fund are available to provide funding for emergency promotional campaigns or other efforts to promptly respond to any disaster - natural or economic - which adversely impact tourism in Collier County. Pursuant to Ordinance 2005-43, Tourism Disaster Recovery Fund (1106) received $500,000 per year as a transfer from Tourism Administration and Overhead Fund (1104) beginning in FY 06 and this transfer amount (or some lesser amount) continued for three (3) years until reserves in Fund (1106) reached $1,500,000. Reserves reached $1,500,000 at fiscal year ending 2008. With passage of Ordinance 2011-02, the required fund balance ceiling within the disaster recovery fund was dropped to $1,000,000. Consistent with Ordinance changes approved on April 23, 2013, the reserve level in Disaster Recovery Fund (1106) was reduced to $500,000. Ordinance 2017-35, approved on July 7, 2017, eliminated reference to a specific dollar value for the Disaster Recovery Reserve. Subsequently, as part of the FY 2018 budget process, the TDC recommended that the Disaster Recovery Reserve be established at $1,500,000 with the recommendation being approved by the Board as part of the FY 2018 adopted budget. Expenditure History: In March 2005, the Board of County Commissioners approved - based on an emergency designation - the expenditure of up to an additional $500,000 for use in promoting Collier County as a tourist destination in the wake of four (4) hurricanes during 2004. Similarly, the BCC during FY 2009 approved an emergency advertising stimulus package responding to the economic recession and its negative effects upon tourism travel and leisure spending. The use of emergency advertising dollars totaling $1,066,000 continued in FY 2010 under Board authorization recognizing the global economic slowdown. In FY 2011, $500,000 of emergency reserves was once again dedicated to marketing the destination in anticipation of building tourism visitation in the wake of a stagnate economy. These funds were designated to promote the Group Meetings Market. In September of 2016, the Board authorized use of approximately $98,000 to be used for design and permitting of the East Naples Pickleball Court Shade Structure and an Amateur Sports Tourism Complex feasibility study. Following Hurricane Irma in September 2017, the Board authorized the expenditure of $250,000 to expedite tourism and economic recovery. In FY 2019, $250,000 was authorized to assist in tourism recovery after the red tide crisis. From FY 2020 - FY 2023, the budgets allocate $500,000 for an emergency promotional campaign to expediate tourism recovery, but it has not been expended. Notes: The FY 2026 budget has been prepared with a $1,500,000 reserve. Current FY 2026: Fiscal Year 2026 10 Transportation Management Services Department Page 77 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category C Non County Museum - Fund (1103) Mission Statement To provide marketing assistance for marketing and promotion to Collier County Non-County Museums. FY 2026 Budget FY 2026 Total FTE FY 2026 Revenues FY 2026 Net CostProgram Summary Tourism Operations - RG 3,800-3,800- Operations and administration of the Tourism Division Tourist Development Tax Grants - QP, RG -10,600760,600750,000- Administration of grants to improve community offerings in Collier County in various areas to improve the quality of life. Grant areas include Beach Renourishment, Beach Park Facilities, Sports, Arts and Culture/Non- County Museums and Marketing. Reserves, Transfers, Interest - RG 6,8002,137,0002,143,800- -2,897,600 2,897,600 -Current Level of Service Budget 2,800 4,800 3,800 -3,8004,800 (20.8)%Indirect Cost Reimburs 631,676 850,000 750,000 -750,000717,500 (11.8)%Remittances Net Operating Budget 634,476 854,800 753,800 -753,800722,300 (11.8)% 18,536 21,700 22,800 -22,80021,700 5.1%Trans to Tax Collector -1,499,500 2,121,000 -2,121,000-41.4%Restricted for Unfunded Requests 653,013 2,376,000 2,897,600 -2,897,600 22.0%744,000Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 926,820 724,300 760,600 -760,600 5.0%835,300Tourist Devel Tax 68,314 5,900 6,100 -6,100 3.4%35,600Interest/Misc 1,700,200 1,682,300 2,169,200 -2,169,200 28.9%2,042,300Carry Forward -(36,500)(38,300)-(38,300)4.9%-Less 5% Required By Law Total Funding 2,897,6002,695,334 2,376,000 2,897,600 -22.0%2,913,200 Fiscal Year 2026 11 Transportation Management Services Department Page 78 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourism Development Council (TDC) TDC Category C Non County Museum - Fund (1103) During FY 05, the administration of Museum Category "C" funding was amended to provide for direct deposit of Tourist Development Tax proceeds into Fund (1107) in lieu of the previous method that deposited all Museum proceeds into Fund (1103) and transferred a portion out to County Museums Fund (1107). On July 11, 2017, the Board approved increasing the Tourist Development Tax from 4% to 5% as well as distribution adjustments among TDT supported funds. The increase was effective September 1, 2017. Non-County Owned Museum TDT revenues represent approximately 1.91% of the Tourist Development Tax revenue budget. Notes: The forecast includes grant awards of $717,500 Forecast FY 2025: The proposed grant award budget is $750,000. Approved grants have yet to be awarded. A reserve for unfunded requests of $2,121,000 has been established for FY 2026. Current FY 2026: The estimated TDT revenue allocation to Non-County Museum Grants Fund (1103) is $760,600 approximately 5% above the prior year budget. Revenues: Fiscal Year 2026 12 Transportation Management Services Department Page 79 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Museum Division Division Budgetary Cost Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 1,471,138 1,697,600 1,460,900 -1,460,9001,467,800 (13.9)%Personal Services 819,703 927,200 1,150,600 -1,150,600942,500 24.1%Operating Expense 231,600 236,200 165,300 -165,300236,200 (30.0)%Indirect Cost Reimburs --40,000 -40,00011,300Capital Outlay na 2,522,441 2,861,000 2,816,800 -2,816,8002,657,800Net Operating Budget (1.5)% 40,000 42,100 43,400 -43,40042,100 3.1%Trans to Tax Collector --150,000 -150,000-Trans to 3026 Museum Capital na -28,400 33,300 -33,300-17.3%Reserve for Contingencies --34,600 -34,600-Reserve for Capital na -(28,300)(30,800)-(30,800)-8.8%Reserve for Attrition 2,562,441 2,903,200 3,047,300 -3,047,300 5.0%2,699,900Total Budget Appropriations by Program 2024 Actual Adopted FY 2025 FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 2,522,441 2,861,000 2,816,800 -2,816,8002,657,800 (1.5)%TDC Category C County Museums - Fund (1107) Total Net Budget 2,562,441 2,903,200 3,047,300 -3,047,300 5.0%2,699,900Total Budget Total Transfers and Reserves 2,522,441 2,861,000 2,657,800 2,816,800 -2,816,800 40,000 42,200 42,100 230,500 -230,500 (1.5)% 446.2% Division Funding Sources 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 2,000,000 2,000,000 2,000,000 -2,000,000 0.0%2,000,000Tourist Devel Tax 5,330 2,200 4,000 -4,000 81.8%4,800Charges For Services 27,671 18,000 12,000 -12,000 (33.3)%15,900Miscellaneous Revenues 24,100 12,000 12,000 -12,000 0.0%15,000Interest/Misc 644,500 711,100 686,900 -686,900 (3.4)%711,100Trans fm 0001 General Fund 247,700 261,500 433,800 -433,800 65.9%386,900Carry Forward -(101,600)(101,400)-(101,400)(0.2)%-Less 5% Required By Law Total Funding 3,047,3002,949,300 2,903,200 3,047,300 -5.0%3,133,700 Division Position Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 16.00 16.00 13.00 -13.00 (18.8)%TDC Category C County Museums - Fund (1107) 13.00 Total FTE 16.00 16.00 13.00 13.00 -13.00 (18.8)% Fiscal Year 2026 13 Transportation Management Services Department Page 80 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Museum Division TDC Category C County Museums - Fund (1107) Mission Statement The mission of the Collier County Museum Division is to engage residents and visitors in appreciation and understanding of our communities’ unique heritage and cultural development. FY 2026 Budget FY 2026 Total FTE FY 2026 Revenues FY 2026 Net CostProgram Summary Museums & Historic Sites Administration - QP, IAM, RG -781,400781,4001.00 Professional management and administration of the County Museum system, including management of the relationship with our 501-c-3 support organization, Friends of the Collier County Museums. Collections, Exhibition & Information Services - QP, IAM -212,000212,0001.00 Professional management of the Museum Collection, including acquisition, registration and cataloging, incoming and outgoing loans of material, research and interpretation of material, and conservation of artifacts; research, development, and maintenance of permanent exhibits; and public services related to preserving, researching, and interpreting local history and providing public access to the same. The collection and archive contain tens of thousands of documents, photographs, and artifacts. Education Services - QP, RG -151,000151,0001.00 Curriculum-based education programs including preschool programs, homeschool days, and school field trips; adult programming including lectures and tours; special events; outreach programs delivering age- appropriate museum content in the community. Museum of the Everglades - QP, IAM -232,500232,5002.00 Development, maintenance, and operation of the Museum of the Everglades in Everglades City, including temporary exhibits, the Third Thursday Lecture Series, and other programs and special events; management of the relationship with our 501-c-3 support organization, Friends of the Museum of the Everglades. Immokalee Pioneer Museum at Roberts Ranch - QP, IAM -384,600384,6002.00 Development, maintenance, and operation of the Immokalee Pioneer Museum at Roberts Ranch in Immokalee, including temporary exhibits; events and programming; the annual Cattle Drive and Jamboree; and development, cultivation, and ongoing harvesting and distribution of fruits and vegetables from the onsite food forest. Naples Depot Museum - QP, IAM -262,000262,0002.00 Development, maintenance, and operation of the Naples Depot Museum and its three pieces of rolling stock in downtown Naples, including temporary exhibits, programs and events, and development of the Black History Baggage Car; management of the relationship with the co- located Naples Train Museum operated by Southwest Heritage, Inc. Marco Island Historical Museum - QP, IAM -434,900434,9002.00 Development, maintenance, and operation of the Marco Island Historical Museum on Marco Island, including temporary exhibits, programs and events, and the loan of the world-famous Key Marco Cat and other artifacts from the 1896 Cushing expedition (on view through 2026), and management of the dynamic partnership with the Marco Island Historical Society. Fiscal Year 2026 14 Transportation Management Services Department Page 81 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Museum Division TDC Category C County Museums - Fund (1107) FY 2026 Budget FY 2026 Total FTE FY 2026 Revenues FY 2026 Net CostProgram Summary Collier Museum at Government Center - QP, IAM -188,800188,8001.00 Development, maintenance, and operation of the Collier Museum at Government Center, including temporary exhibits, the Second Tuesday Lecture Series and other adult programs, monthly Family Days and other youth programs, and special events. Volunteers - QP, RG -103,000103,0001.00 Professional management of the Museum Division volunteer program including recruitment, screening, selection, training, performance management, and recognition of volunteers. Marketing - QP, RG -66,60066,600- Management of the Museum Division's owned, earned, and paid media for branding and promotion of casual visitation, programs, exhibits, and events; coordination of the Division's QA/QC program. Reserves, Transfers, Interest - RG -230,500230,500- 13.00 3,047,300 3,047,300 -Current Level of Service Budget FY 2025 FY 20262024FY 2025 BudgetForecastBudgetActualProgram Performance Measures 65,00065,00069,00060,000# of Visitors 8,5008,5008,2008,400Volunteer Hours Contributed 1,471,138 1,697,600 1,460,900 -1,460,9001,467,800 (13.9)%Personal Services 819,703 927,200 1,150,600 -1,150,600942,500 24.1%Operating Expense 231,600 236,200 165,300 -165,300236,200 (30.0)%Indirect Cost Reimburs --40,000 -40,00011,300Capital Outlay na Net Operating Budget 2,522,441 2,861,000 2,816,800 -2,816,8002,657,800 (1.5)% 40,000 42,100 43,400 -43,40042,100 3.1%Trans to Tax Collector --150,000 -150,000-Trans to 3026 Museum Capital na -28,400 33,300 -33,300-17.3%Reserve for Contingencies --34,600 -34,600-Reserve for Capital na -(28,300)(30,800)-(30,800)-8.8%Reserve for Attrition 2,562,441 2,903,200 3,047,300 -3,047,300 5.0%2,699,900Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Total FTE 16.00 16.00 13.00 13.00 -13.00 (18.8)% Fiscal Year 2026 15 Transportation Management Services Department Page 82 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Museum Division TDC Category C County Museums - Fund (1107) Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 2,000,000 2,000,000 2,000,000 -2,000,000 0.0%2,000,000Tourist Devel Tax 5,330 2,200 4,000 -4,000 81.8%4,800Charges For Services 27,671 18,000 12,000 -12,000 (33.3)%15,900Miscellaneous Revenues 24,100 12,000 12,000 -12,000 0.0%15,000Interest/Misc 644,500 711,100 686,900 -686,900 (3.4)%711,100Trans fm 0001 General Fund 247,700 261,500 433,800 -433,800 65.9%386,900Carry Forward -(101,600)(101,400)-(101,400)(0.2)%-Less 5% Required By Law Total Funding 3,047,3002,949,300 2,903,200 3,047,300 -5.0%3,133,700 On July 11, 2017, the Board approved increasing the Tourist Development Tax from 4% to 5% and distribution adjustments among Tourist Tax supported funds. Part of the Board’s action was to limit County Museum Tourist Development Tax (TDT) funding at $2,000,000 per year. The Museum Division garners additional revenue through its fundraising partners and grants. However, due to the continuing increase in the cost of doing business, a General Fund transfer remains necessary. Notes: Personal services are forecast below adopted budget due to three (3) positions transferring out of the division. These positions include a Manager - Museum and an Administrative Support Specialist II transferring out to the Workforce Prioritization Pool; Likewise, a Public Information Officer transferring out to County Manager Communications. Operating expenses are forecast slightly above adopted budget due to contractual services. Forecast FY 2025: Personal services budget for FY 2026 shows a decrease due to the aforementioned position transfers above. Operating expense increase is driven predominantly by increases in temporary labor costs and the reopening of the Naples Depot Museum that has been closed since Hurricane Ian. Current FY 2026: The principal source of revenue to support County Museums is Tourist Development Taxes (TDT). The estimated FY 2026 TDT allocation to Museums is anticipated to be $2,000,000. The transfer from the General Fund into Museum Fund (1107) is $686,900. Modest revenues are budgeted for reproductions, tours, rentals, and special events. Revenues: Fiscal Year 2026 16 Transportation Management Services Department Page 83 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Coastal Zone Management Division Budgetary Cost Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 697,615 746,100 793,600 -793,600747,300 6.4%Personal Services 205,509 268,200 264,300 -264,300192,900 (1.5)%Operating Expense 47,900 50,300 65,600 -65,60050,300 30.4%Indirect Cost Reimburs 951,024 1,064,600 1,123,500 -1,123,500990,500Net Operating Budget 5.5% --45,000 -45,000-Trans to 1005 Stormwtr Ops na 45,000 45,000 ---45,000 (100.0)%Trans to 1017 Water Polltn Ctrl 15,300 15,800 16,200 -16,20015,800 2.5%Trans to 5006 Info Tech Cap -101,000 ----(100.0)%Reserve for Contingencies 1,011,324 1,226,400 1,184,700 -1,184,700 (3.4)%1,051,300Total Budget Appropriations by Program 2024 Actual Adopted FY 2025 FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 951,024 1,064,600 1,123,500 -1,123,500990,500 5.5%TDC Category A Beach Renourish/Pass Maint Admin-Fund (1102) Total Net Budget 1,011,324 1,226,400 1,184,700 -1,184,700 (3.4)%1,051,300Total Budget Total Transfers and Reserves 951,024 1,064,600 990,500 1,123,500 -1,123,500 60,300 161,800 60,800 61,200 -61,200 5.5% (62.2)% Division Funding Sources 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 25 ----100Miscellaneous Revenues na 13,583 1,000 1,000 -1,000 0.0%8,300Interest/Misc 2,658 -----Reimb From Other Depts na 992,300 957,500 982,600 -982,600 2.6%957,500Trans fm 1105 TDC Bch&Inlet Mgt 288,800 268,000 201,200 -201,200 (24.9)%286,600Carry Forward -(100)(100)-(100)0.0%-Less 5% Required By Law Total Funding 1,184,7001,297,366 1,226,400 1,184,700 -(3.4)%1,252,500 Division Position Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 6.00 6.00 6.00 -6.00 0.0%TDC Category A Beach Renourish/Pass Maint Admin-Fund (1102) 6.00 Total FTE 6.00 6.00 6.00 6.00 -6.00 0.0% Fiscal Year 2026 17 Transportation Management Services Department Page 84 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Coastal Zone Management TDC Category A Beach Renourish/Pass Maint Admin-Fund (1102) Mission Statement To provide TDC beach renourishment and pass/inlet program management, project administration, engineering, monitoring, and project management. FY 2026 Budget FY 2026 Total FTE FY 2026 Revenues FY 2026 Net CostProgram Summary Department Administration - RG 67,600-67,600- Provides executive level management, administrative and policy oversight, strategic planning, budget management, and recruitment support. Also includes all overhead fixed costs such as insurance, utilities, IT, fleet maintenance, etc. TDC Beach Engineering & Renourishment - QP, CD, IAM -246,200982,600736,4004.00 Provides coastal storm protection for lives and property of upland coastal Collier County. Provides recreational benefits for Collier residents and tourists. TDC Raking & Maintenance - QP, IAM 319,500-319,5002.00 Ensures the pristine appearance of public beaches for the enjoyment of Collier residents and tourists. Reserves, Transfers, Interest - RG -140,900202,10061,200- 6.00 1,184,700 1,184,700 -Current Level of Service Budget FY 2025 FY 20262024FY 2025 BudgetForecastBudgetActualProgram Performance Measures 9.58.78.37.73Beach Project Management Costs less than or equal to 15% of TDC Category A Revenue 697,615 746,100 793,600 -793,600747,300 6.4%Personal Services 205,509 268,200 264,300 -264,300192,900 (1.5)%Operating Expense 47,900 50,300 65,600 -65,60050,300 30.4%Indirect Cost Reimburs Net Operating Budget 951,024 1,064,600 1,123,500 -1,123,500990,500 5.5% --45,000 -45,000-Trans to 1005 Stormwtr Ops na 45,000 45,000 ---45,000 (100.0)%Trans to 1017 Water Polltn Ctrl 15,300 15,800 16,200 -16,20015,800 2.5%Trans to 5006 Info Tech Cap -101,000 ----(100.0)%Reserve for Contingencies 1,011,324 1,226,400 1,184,700 -1,184,700 (3.4)%1,051,300Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Total FTE 6.00 6.00 6.00 6.00 -6.00 0.0% Fiscal Year 2026 18 Transportation Management Services Department Page 85 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Coastal Zone Management TDC Category A Beach Renourish/Pass Maint Admin-Fund (1102) Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 25 ----100Miscellaneous Revenues na 13,583 1,000 1,000 -1,000 0.0%8,300Interest/Misc 2,658 -----Reimb From Other Depts na 992,300 957,500 982,600 -982,600 2.6%957,500Trans fm 1105 TDC Bch&Inlet Mgt 288,800 268,000 201,200 -201,200 (24.9)%286,600Carry Forward -(100)(100)-(100)0.0%-Less 5% Required By Law Total Funding 1,184,7001,297,366 1,226,400 1,184,700 -(3.4)%1,252,500 TDC Beach Renourishment/Pass Maintenance Administration Fund (1102) provides for TDC beach renourishment and pass project administration, engineering, monitoring, and project management. Budgeted projects are summarized in Beach Renourishment/Pass Maintenance Capital Fund (1105). Notes: Personal services are forecasted to align with the FY 2025 adopted budget. Operating expenses are forecasted lower than the FY 2025 adopted budget due to savings in rental costs with the movement from a leased office space to a county-owned building. Forecast FY 2025: Personal services increased due to general wage adjustment. Operating expenses have decreased slightly due to fleet maintenance and insurance savings. Current FY 2026: Funding for beach renourishment and pass/inlet program management is provided by Tourist Development Tax funds transferred from TDC Beach Renourishment/Pass Maintenance Fund (1105). Revenues: Fiscal Year 2026 19 Transportation Management Services Department Page 86 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourist Development Council (TDC) Capital Division Budgetary Cost Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 127,377 -11,743,900 -11,743,900457,400Operating Expense na 127,377 -11,743,900 -11,743,900457,400Net Operating Budget na 138,963 173,800 182,500 -182,500173,800 5.0%Trans to Tax Collector 3,754,500 3,694,100 3,690,000 -3,690,0003,694,100 (0.1)%Trans to 2017 TDT Rev Bond 2,698,200 3,431,500 3,573,100 -3,573,1003,431,500 4.1%Trans to 3007 Sports Complex -397,500 397,500 -397,500-0.0%Reserve for Capital 6,719,039 7,696,900 19,587,000 -19,587,000 154.5%7,756,800Total Budget Appropriations by Program 2024 Actual Adopted FY 2025 FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 127,377 -11,743,900 -11,743,900457,400TDC Capital Projects Fund (1108)na Total Net Budget 6,719,039 7,696,900 19,587,000 -19,587,000 154.5%7,756,800Total Budget Total Transfers and Reserves 127,377 -457,400 11,743,900 -11,743,900 6,591,663 7,696,900 7,299,400 7,843,100 -7,843,100 1.9% na Division Funding Sources 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 6,948,137 5,415,500 5,686,300 -5,686,300 5.0%6,245,100Tourist Devel Tax 97,990 50,000 50,000 -50,000 0.0%50,000Interest/Misc --11,743,900 -11,743,900-Trans fm 1101 Tourism Promo na 3,528,400 2,504,700 2,393,700 -2,393,700 (4.4)%3,855,400Carry Forward -(273,300)(286,900)-(286,900)5.0%-Less 5% Required By Law Total Funding 19,587,00010,574,527 7,696,900 19,587,000 -154.5%10,150,500 CIP Category / Project Title Adopted ForecastedAmended BudgetBudgetBudgetBudgetBudget FY 2025 FY 2025FY 2025 FY 2030FY 2029FY 2028FY 2027FY 2026 County Manager's Capital 2023 US Open Pickleball ENCP -----457,400457,399- PickleBall Improvement Project ----1,000,000--- TDC Project ----10,743,900--- X-fers/Reserves - Fund (1108)----7,843,1007,299,4007,696,9007,696,900 Department Total Project Budget 7,696,900 8,154,299 7,756,800 19,587,000 ---- Fiscal Year 2026 20 Transportation Management Services Department Page 87 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourist Development Council (TDC) Capital TDC Capital Projects Fund (1108) Mission Statement To manage TDT supported capital projects including the portion of the 5th penny of Tourist Development Tax earmarked for Sports & Special Events Complex capital improvements and debt service. 127,377 -11,743,900 -11,743,900457,400Operating Expense na Net Operating Budget 127,377 -11,743,900 -11,743,900457,400 na 138,963 173,800 182,500 -182,500173,800 5.0%Trans to Tax Collector 3,754,500 3,694,100 3,690,000 -3,690,0003,694,100 (0.1)%Trans to 2017 TDT Rev Bond 2,698,200 3,431,500 3,573,100 -3,573,1003,431,500 4.1%Trans to 3007 Sports Complex -397,500 397,500 -397,500-0.0%Reserve for Capital 6,719,039 7,696,900 19,587,000 -19,587,000 154.5%7,756,800Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 6,948,137 5,415,500 5,686,300 -5,686,300 5.0%6,245,100Tourist Devel Tax 97,990 50,000 50,000 -50,000 0.0%50,000Interest/Misc --11,743,900 -11,743,900-Trans fm 1101 Tourism Promo na 3,528,400 2,504,700 2,393,700 -2,393,700 (4.4)%3,855,400Carry Forward -(273,300)(286,900)-(286,900)5.0%-Less 5% Required By Law Total Funding 19,587,00010,574,527 7,696,900 19,587,000 -154.5%10,150,500 CIP Category / Project Title Adopted ForecastedAmended BudgetBudgetBudgetBudgetBudget FY 2025 FY 2025FY 2025 FY 2030FY 2029FY 2028FY 2027FY 2026 County Manager's Capital -457,399 457,400 -----2023 US Open Pickleball ENCP --0 1,000,000 ----PickleBall Improvement Project --0 10,743,900 ----TDC Project 7,696,900 7,696,900 7,299,400 7,843,100 ----X-fers/Reserves - Fund (1108) Program Total Project Budget 7,696,900 8,154,299 7,756,800 19,587,000 ---- Fiscal Year 2026 21 Transportation Management Services Department Page 88 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourist Development Council (TDC) Capital TDC Capital Projects Fund (1108) On July 11, 2017 the Board approved increasing the Tourist Development Tax (TDT) from 4% to 5% as well as distribution adjustments among Tourist Tax supported funds. The County's Sports & Special Events Complex is funded by a portion (71.4%) of the added 5th percent. Proceeds from Collier County Tourist Development Tax Revenue Bonds, Series 2018 were used to construct the facility. Notes: An annual TDT tax distribution to this fund supports debt service for the Paradise Coast Sports & Events Complex Bond shown as a transfer to Fund (2017). Additionally, the forecast includes a transfer of $3,431,500 to Fund (3007) supporting a portion of Sports and Events Complex construction. Forecast FY 2025: A transfer of $3,573,100 to Fund (3007) for construction funding for the Paradise Coast Sports and Events Complex is provided in addition to a transfer to the Tourist Development Tax Revenue Bond Fund (2017). Current FY 2026: This fund is supported by an allocation of 71.4% of the 5th penny of the Tourist Development Tax, budgeted at $5,686,300 or 5% higher than the prior year. Additionally, a transfer from TDC Category B Promotion Fund (1101) is programmed to fund TDC eligible projects. Revenues: Fiscal Year 2026 22 Transportation Management Services Department Page 89 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget TDC Beach Renourishment/Pass Maintenance Capital Division Budgetary Cost Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 25,510 900 ---900 (100.0)%Personal Services 876,466 2,449,400 1,070,900 -1,070,90026,588,800 (56.3)%Operating Expense 1,668,382 3,605,000 13,130,000 -13,130,00024,209,200 264.2%Capital Outlay 2,570,359 6,055,300 14,200,900 -14,200,90050,798,900Net Operating Budget 134.5% 380,084 369,600 388,100 -388,100419,600 5.0%Trans to Tax Collector 992,300 957,500 982,600 -982,600957,500 2.6%Trans to 1102 TDC Bch&Inlet Mgt 171,700 171,700 241,000 -241,000171,700 40.4%Trans to 1804 P&R Sea Turtle -59,663,900 58,343,300 -58,343,300-(2.2)%Reserve for Capital -1,000,000 1,500,000 -1,500,000-50.0%Reserve for Catastrophic Event 4,114,442 68,218,000 75,655,900 -75,655,900 10.9%52,347,700Total Budget Appropriations by Program 2024 Actual Adopted FY 2025 FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 2,570,359 6,055,300 14,200,900 -14,200,90050,798,900 134.5%TDC Category A Beach Renourish/Pass Maint Cap - Fund (1105) Total Net Budget 4,114,442 68,218,000 75,655,900 -75,655,900 10.9%52,347,700Total Budget Total Transfers and Reserves 2,570,359 6,055,300 50,798,900 14,200,900 -14,200,900 1,544,084 62,162,700 1,548,800 61,455,000 -61,455,000 134.5% (1.1)% Division Funding Sources 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 18,956,918 14,782,800 15,522,000 -15,522,000 5.0%17,047,400Tourist Devel Tax 3,782,073 ----13,300Intergovernmental Revenues na 19,860 -----Miscellaneous Revenues na 2,673,498 1,250,000 1,250,000 -1,250,000 0.0%1,250,000Interest/Misc 250,000 250,000 250,000 -250,000 0.0%250,000Adv/Repay fm 3007 Sports Cmplx 74,548,100 52,736,800 59,472,500 -59,472,500 12.8%93,259,500Carry Forward -(801,600)(838,600)-(838,600)4.6%-Less 5% Required By Law Total Funding 75,655,900100,230,450 68,218,000 75,655,900 -10.9%111,820,200 Fiscal Year 2026 23 Transportation Management Services Department Page 90 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget TDC Beach Renourishment/Pass Maintenance Capital CIP Category / Project Title Adopted ForecastedAmended BudgetBudgetBudgetBudgetBudget FY 2025 FY 2025FY 2025 FY 2030FY 2029FY 2028FY 2027FY 2026 Hurricane Events Hurricane Ian -----11,747,00011,746,973- Hurricane Irma -----583,700583,745- Hurricane Milton -----5,039,000838,978- Parks & Recreation Capital AOlesky Sea Wall Repair -----420,600420,616- -----420,600420,616-Parks & Recreation Capital Tourist Development Council - Beaches Beach Emergency Response -----547,600547,575- Beach Tilling ----30,000222,400222,37930,000 Beach Tractor Shelter -----22,30022,349- City/County Beach Monitoring ----170,000231,500231,516170,000 Clam Pass Beach Maintenance -----380,300380,253- Clam Pass Dredge Pelican Bay ----250,000579,100579,14820,000 Co Beach Analysis & Design -----38,90038,91625,000 Coastal Resiliency -----2,227,9002,227,896500,000 Collier Creek Modeling, Jetty Rework and Channel Training -----4,120,1004,120,040- County Beach Cleaning ----670,9001,085,3001,085,228500,300 Doctors Pass Dredging ----500,000273,100273,08650,000 Jolly Bridge Ongoing Maintenance -----46,60046,625- Local Gov't Funding Request ----25,00054,90054,90325,000 Lowdermilk Maintenance ----200,000200,000200,000- Marco S NTP & Renourishment ----200,000586,100586,023200,000 Naples Beach Cleaning ----200,000657,300657,303200,000 Naples Beach Renourishment ----5,000,0003,171,2003,171,2071,750,000 Naples Pier Repair and Maintenance -----2,600,0002,600,014- Near Shore Hard Bottom Monitoring ----230,000616,500616,531230,000 Park Shore Bch Renourishment -----7,575,1007,575,055- Sea Turtle Monitoring ----398,200572,700572,614546,500 Shore Bird Monitoring ----25,000211,800211,75725,000 TDC Administration ----75,000539,000538,96575,000 Tigartail Lagoon -----380,000380,000380,000 Tiger Tail Beach Access Road Expansion ----25,00075,00075,00025,000 Vanderbilt Beach Renourishment ----5,000,0005,944,5005,944,4851,750,000 Vegetation Repairs - Exotic Removal -----147,900147,866- Wiggins Pass Dredge ----1,600,000474,200474,243100,000 X-fers/Reserves - Fund (1105)----61,455,0001,548,80058,069,72262,162,700 X-fers/Reserves - Fund (1804)------793,000307,600 ----76,054,10035,130,10092,443,69969,072,100Tourist Development Council - Beaches Department Total Project Budget 69,072,100 106,034,011 52,920,400 76,054,100 ---- Fiscal Year 2026 24 Transportation Management Services Department Page 91 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget TDC Beach Renourishment/Pass Maintenance Capital TDC Category A Beach Renourish/Pass Maint Cap - Fund (1105) Mission Statement To account for capital projects funded by Tourist Development Tax (TDT) for Beach Renourishment / Pass Maintenance projects. 25,510 900 ---900 (100.0)%Personal Services 876,466 2,449,400 1,070,900 -1,070,90026,588,800 (56.3)%Operating Expense 1,668,382 3,605,000 13,130,000 -13,130,00024,209,200 264.2%Capital Outlay Net Operating Budget 2,570,359 6,055,300 14,200,900 -14,200,90050,798,900 134.5% 380,084 369,600 388,100 -388,100419,600 5.0%Trans to Tax Collector 992,300 957,500 982,600 -982,600957,500 2.6%Trans to 1102 TDC Bch&Inlet Mgt 171,700 171,700 241,000 -241,000171,700 40.4%Trans to 1804 P&R Sea Turtle -59,663,900 58,343,300 -58,343,300-(2.2)%Reserve for Capital -1,000,000 1,500,000 -1,500,000-50.0%Reserve for Catastrophic Event 4,114,442 68,218,000 75,655,900 -75,655,900 10.9%52,347,700Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 18,956,918 14,782,800 15,522,000 -15,522,000 5.0%17,047,400Tourist Devel Tax 3,782,073 ----13,300Intergovernmental Revenues na 19,860 -----Miscellaneous Revenues na 2,673,498 1,250,000 1,250,000 -1,250,000 0.0%1,250,000Interest/Misc 250,000 250,000 250,000 -250,000 0.0%250,000Adv/Repay fm 3007 Sports Cmplx 74,548,100 52,736,800 59,472,500 -59,472,500 12.8%93,259,500Carry Forward -(801,600)(838,600)-(838,600)4.6%-Less 5% Required By Law Total Funding 75,655,900100,230,450 68,218,000 75,655,900 -10.9%111,820,200 Fiscal Year 2026 25 Transportation Management Services Department Page 92 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget TDC Beach Renourishment/Pass Maintenance Capital TDC Category A Beach Renourish/Pass Maint Cap - Fund (1105) CIP Category / Project Title Adopted ForecastedAmended BudgetBudgetBudgetBudgetBudget FY 2025 FY 2025FY 2025 FY 2030FY 2029FY 2028FY 2027FY 2026 Hurricane Events -11,746,973 11,747,000 -----Hurricane Ian -583,745 583,700 -----Hurricane Irma -838,978 5,039,000 -----Hurricane Milton Parks & Recreation Capital -420,616 420,600 -----AOlesky Sea Wall Repair -----420,600420,616-Parks & Recreation Capital Tourist Development Council - Beaches -547,575 547,600 -----Beach Emergency Response 30,000 222,379 222,400 30,000 ----Beach Tilling -22,349 22,300 -----Beach Tractor Shelter 170,000 231,516 231,500 170,000 ----City/County Beach Monitoring -380,253 380,300 -----Clam Pass Beach Maintenance 20,000 579,148 579,100 250,000 ----Clam Pass Dredge Pelican Bay 25,000 38,916 38,900 -----Co Beach Analysis & Design 500,000 2,227,896 2,227,900 -----Coastal Resiliency -4,120,040 4,120,100 -----Collier Creek Modeling, Jetty Rework and Channel Training 500,300 1,085,228 1,085,300 670,900 ----County Beach Cleaning 50,000 273,086 273,100 500,000 ----Doctors Pass Dredging -46,625 46,600 -----Jolly Bridge Ongoing Maintenance 25,000 54,903 54,900 25,000 ----Local Gov't Funding Request -200,000 200,000 200,000 ----Lowdermilk Maintenance 200,000 586,023 586,100 200,000 ----Marco S NTP & Renourishment 200,000 657,303 657,300 200,000 ----Naples Beach Cleaning 1,750,000 3,171,207 3,171,200 5,000,000 ----Naples Beach Renourishment -2,600,014 2,600,000 -----Naples Pier Repair and Maintenance 230,000 616,531 616,500 230,000 ----Near Shore Hard Bottom Monitoring -7,575,055 7,575,100 -----Park Shore Bch Renourishment 25,000 211,757 211,800 25,000 ----Shore Bird Monitoring 75,000 538,965 539,000 75,000 ----TDC Administration 380,000 380,000 380,000 -----Tigartail Lagoon 25,000 75,000 75,000 25,000 ----Tiger Tail Beach Access Road Expansion 1,750,000 5,944,485 5,944,500 5,000,000 ----Vanderbilt Beach Renourishment -147,866 147,900 -----Vegetation Repairs - Exotic Removal 100,000 474,243 474,200 1,600,000 ----Wiggins Pass Dredge 62,162,700 58,069,722 1,548,800 61,455,000 ----X-fers/Reserves - Fund (1105) ----75,655,90034,557,40091,078,08568,218,000Tourist Development Council - Beaches Program Total Project Budget 68,218,000 104,668,397 52,347,700 75,655,900 ---- Fiscal Year 2026 26 Transportation Management Services Department Page 93 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget TDC Beach Renourishment/Pass Maintenance Capital TDC Category A Beach Renourish/Pass Maint Cap - Fund (1105) In December 2005, the Board authorized the segregation of funds collected for park beach facilities from funds collected for beach renourishment/pass maintenance activities. The fact that dollars dedicated to park beach facilities were co-mingled with beach renourishment funds proved problematic in identifying compliance with beach renourishment reserve guidelines and in identifying funds available for park beach facilities. As a result, the Park Beaches Fund (1100) was established allowing staff to budget and account for revenues and expenditures devoted to park beach projects. The TDC Beach Renourishment Capital Fund (1105) became solely used to account for beach renourishment/pass maintenance projects and related activities and reserves. On April 23, 2013, under a 4 percent TDT levy the Board authorized amendments to the Tourist Tax Ordinance revising the distribution of Tourist Taxes to TDC Category “A” Beach projects. The overall distribution to beach parks and beach renourishment was reduced from 50% to 41.29% of TDC revenue. Within Category “A”, the distribution to park beach facilities was reduced from 16.67% to 4.48% and the distribution to beach renourishment/Pass Maintenance was increased from 33.33% to 36.82%. In FY 2018 a reserve for potential reimbursement to the Florida Department of Emergency Management (FDEM) was established at $7,000,000. In a letter dated February 5, 2018, FDEM communicated the settlement of the remaining reimbursement issue. According to that letter, there is no payment due from the County, instead, out of an outstanding County reimbursement request of $7,700,000 FDEM has agreed to pay $3,700,000 with the County conceding $4,000,000 of the requested amount. The settlement allows the segregated reimbursement reserve to be eliminated, and the funds moved to general capital reserves. On July 11, 2017, the Board approved increasing the Tourist Development Tax from 4% to 5% and distribution adjustments among Tourist Tax supported funds. Relative to overall Tourist Development Taxes, the beach renourishment allocation represents 38.98% of the tax revenue budget. Notes: Forecast expenditures reflect FY 2024 project budgets and ongoing projects established in prior years. Forecast FY 2025: Construction projects programmed for FY 2025 are shown in the table provided. Current FY 2026: Tourist Development Taxes is the principal source of revenue to support beach renourishment and inlet management. The Florida Statute authorizes Beach renourishment and inlet management funding from the first three pennies of TDT. Relative to the three pennies, the Beach Renourishment Fund (1105) receives 64.96% of available TDC tax revenue and the Beach Park Facilities Fund (1100) receives 5.96% for a total of 70.92% of available TDT monies going to beaches. Estimated TDT allocation to Beach Renourishment Fund (1105) is anticipated to be $15,522,000, approximately 5% above the prior year budget. Revenues: Fiscal Year 2026 27 Transportation Management Services Department Page 94 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourist Development Council (TDC) Beach Capital Division Budgetary Cost Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 113,377 ----328,900Operating Expense na -----2,820,900Capital Outlay na -----147,500Remittances na 113,377 ----3,297,300Net Operating Budget na 37,939 35,300 50,000 -50,00035,300 41.6%Trans to Tax Collector -6,562,100 8,852,700 -8,852,700-34.9%Reserve for Capital 151,316 6,597,400 8,902,700 -8,902,700 34.9%3,332,600Total Budget Appropriations by Program 2024 Actual Adopted FY 2025 FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 113,377 ----3,297,300TDC Category A Beach Park Facilities Cap - Fund (1100) na Total Net Budget 151,316 6,597,400 8,902,700 -8,902,700 34.9%3,332,600Total Budget Total Transfers and Reserves 113,377 -3,297,300 --- 37,939 6,597,400 35,300 8,902,700 -8,902,700 34.9% na Division Funding Sources 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 1,741,582 1,357,700 1,425,600 -1,425,600 5.0%1,565,700Tourist Devel Tax 247,049 55,000 60,000 -60,000 9.1%135,500Interest/Misc 250,000 250,000 250,000 -250,000 0.0%250,000Adv/Repay fm 3007 Sports Cmplx 6,532,400 5,005,400 7,241,400 -7,241,400 44.7%8,622,800Carry Forward -(70,700)(74,300)-(74,300)5.1%-Less 5% Required By Law Total Funding 8,902,7008,771,030 6,597,400 8,902,700 -34.9%10,574,000 Fiscal Year 2026 28 Transportation Management Services Department Page 95 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourist Development Council (TDC) Beach Capital CIP Category / Project Title Adopted ForecastedAmended BudgetBudgetBudgetBudgetBudget FY 2025 FY 2025FY 2025 FY 2030FY 2029FY 2028FY 2027FY 2026 Growth Management Community Development Capital MI Beach Access Reim -----147,500147,500- Parks & Recreation Capital RegPk - Lightning Detection -----100,000100,000- Vanderbilt Pkg Garage Repairs -----385,000385,046- -----485,000485,046-Parks & Recreation Capital Tourist Development Council - Park Beaches Barefoot Beach Boardwalk & Pavilions -----54,00054,016- Barefoot Beach Boardwalk Repairs -----284,400284,397- Barefoot Beach Cons Bldg -----10,60010,600- Barefoot Beach Parking & Road Seal/Stripe -----567,800567,801- Barefoot Beach Preserve -----205,700205,775- Beach Park Facility Maintenance -----58,30058,287- Beach Pk Restroom Cleaning -----7,4007,390- Boardwalk Replacement -----177,700177,675- Clam Pass Boardwalk Repair -----31,80031,791- Clam Pass Park Improv -----40,10040,070- Clam Pass Restroom Expansion -----8,8008,755- Clam Pass Trim Mangrove -----38,80038,805- FDOT STSD Beach Bus Circular -----97,40097,413- Parking Meters -----19,30019,250- Tigertail Beach Bathroom -----282,300282,295- Tigertail Beach Park Improvements -----461,300461,317- Tigertail Beach Update Playground -----1,6001,626- Vanderbilt Bch Boardwalk Improvements -----317,500317,444- X-fers/Reserves - Fund (1100)----8,902,70035,3006,449,9006,597,400 ----8,902,7002,700,1009,114,6076,597,400Tourist Development Council - Park Beaches Department Total Project Budget 6,597,400 9,747,153 3,332,600 8,902,700 ---- Fiscal Year 2026 29 Transportation Management Services Department Page 96 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourist Development Council (TDC) Beach Capital TDC Category A Beach Park Facilities Cap - Fund (1100) 113,377 ----328,900Operating Expense na -----2,820,900Capital Outlay na -----147,500Remittances na Net Operating Budget 113,377 ----3,297,300 na 37,939 35,300 50,000 -50,00035,300 41.6%Trans to Tax Collector -6,562,100 8,852,700 -8,852,700-34.9%Reserve for Capital 151,316 6,597,400 8,902,700 -8,902,700 34.9%3,332,600Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 1,741,582 1,357,700 1,425,600 -1,425,600 5.0%1,565,700Tourist Devel Tax 247,049 55,000 60,000 -60,000 9.1%135,500Interest/Misc 250,000 250,000 250,000 -250,000 0.0%250,000Adv/Repay fm 3007 Sports Cmplx 6,532,400 5,005,400 7,241,400 -7,241,400 44.7%8,622,800Carry Forward -(70,700)(74,300)-(74,300)5.1%-Less 5% Required By Law Total Funding 8,902,7008,771,030 6,597,400 8,902,700 -34.9%10,574,000 Fiscal Year 2026 30 Transportation Management Services Department Page 97 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Tourist Development Council (TDC) Beach Capital TDC Category A Beach Park Facilities Cap - Fund (1100) CIP Category / Project Title Adopted ForecastedAmended BudgetBudgetBudgetBudgetBudget FY 2025 FY 2025FY 2025 FY 2030FY 2029FY 2028FY 2027FY 2026 Growth Management Community Development Capital -147,500 147,500 -----MI Beach Access Reim Parks & Recreation Capital -100,000 100,000 -----RegPk - Lightning Detection -385,046 385,000 -----Vanderbilt Pkg Garage Repairs -----485,000485,046-Parks & Recreation Capital Tourist Development Council - Park Beaches -54,016 54,000 -----Barefoot Beach Boardwalk & Pavilions -284,397 284,400 -----Barefoot Beach Boardwalk Repairs -10,600 10,600 -----Barefoot Beach Cons Bldg -567,801 567,800 -----Barefoot Beach Parking & Road Seal/Stripe -205,775 205,700 -----Barefoot Beach Preserve -58,287 58,300 -----Beach Park Facility Maintenance -7,390 7,400 -----Beach Pk Restroom Cleaning -177,675 177,700 -----Boardwalk Replacement -31,791 31,800 -----Clam Pass Boardwalk Repair -40,070 40,100 -----Clam Pass Park Improv -8,755 8,800 -----Clam Pass Restroom Expansion -38,805 38,800 -----Clam Pass Trim Mangrove -97,413 97,400 -----FDOT STSD Beach Bus Circular -19,250 19,300 -----Parking Meters -282,295 282,300 -----Tigertail Beach Bathroom -461,317 461,300 -----Tigertail Beach Park Improvements -1,626 1,600 -----Tigertail Beach Update Playground -317,444 317,500 -----Vanderbilt Bch Boardwalk Improvements 6,597,400 6,449,900 35,300 8,902,700 ----X-fers/Reserves - Fund (1100) ----8,902,7002,700,1009,114,6076,597,400Tourist Development Council - Park Beaches Program Total Project Budget 6,597,400 9,747,153 3,332,600 8,902,700 ---- Fiscal Year 2026 31 Transportation Management Services Department Page 98 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Parks and Recreation Division Capital Sports & Events Complex Capital (3007) Mission Statement To provide accounting for bond and loan proceeds, and annual capital allocations for the Sports & Special Events Complex. 151,299 ----105,800Operating Expense na 380,594 3,745,700 3,583,500 -3,583,50015,305,400 (4.3)%Capital Outlay Net Operating Budget 531,893 3,745,700 3,583,500 -3,583,50015,411,200 (4.3)% 250,000 250,000 250,000 -250,000250,000 0.0%Adv/Repay to 1100 TDC Bch Fac 250,000 250,000 250,000 -250,000250,000 0.0%Adv/Repay to 1105 TDC Bch&Inlet 1,031,893 4,245,700 4,083,500 -4,083,500 (3.8)%15,911,200Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 200,000 -----Miscellaneous Revenues na 348,534 150,000 150,000 -150,000 0.0%187,400Interest/Misc 2,698,200 3,431,500 3,573,100 -3,573,100 4.1%3,431,500Trans fm 1108 TDC Cap 1,500,000 671,000 ---(100.0)%671,000Trans fm 3093 Rd ImpFee #4 8,274,400 700 367,900 -367,900 52,457.1%11,989,200Carry Forward -(7,500)(7,500)-(7,500)0.0%-Less 5% Required By Law Total Funding 4,083,50013,021,134 4,245,700 4,083,500 -(3.8)%16,279,100 CIP Category / Project Title Adopted ForecastedAmended BudgetBudgetBudgetBudgetBudget FY 2025 FY 2025FY 2025 FY 2030FY 2029FY 2028FY 2027FY 2026 Growth Management Community Development Capital 3,745,700 15,411,055 15,411,200 3,583,500 ----Sports & Special Events Complex Parks & Recreation Capital 500,000 500,000 500,000 500,000 ----X-fers/Reserves - Fund (3007) ----500,000500,000500,000500,000Parks & Recreation Capital Program Total Project Budget 4,245,700 15,911,055 15,911,200 4,083,500 ---- Fiscal Year 2026 4 Growth Management Community Development Capital Page 99 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Parks and Recreation Division Capital Sports & Events Complex Capital (3007) The FY 2026 capital allocation for the Paradise Coast Sports Complex is $3,583,500. Loan repayments of $250,000 each are programmed for TDC Beach Facility Fund (1100) and TDC Beach Renourishment Fund (1105). Loan Balances as of 9/30/2025: TDC Beach Facility Fund (1100) $6,800,000 TDC Beach Renourishment Fund (1105) $9,400,000 Current FY 2026: A transfer of $3,573,100 in Tourist Development Tax from TDC Capital Fund (1108) is programmed along with interest of $150,000 and carryforward of $367,900. Revenues: Fiscal Year 2026 5 Growth Management Community Development Capital Page 100 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Parks & Recreation Division Division Budgetary Cost Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 628,179 692,900 583,400 -583,400601,800 (15.8)%Personal Services 4,561,107 6,770,700 7,113,100 -7,113,1007,363,200 5.1%Operating Expense 55,000 66,000 38,700 -38,70066,000 (41.4)%Indirect Cost Reimburs 235,003 683,500 871,600 -871,600771,600 27.5%Capital Outlay 5,479,289 8,213,100 8,606,800 -8,606,8008,802,600Net Operating Budget 4.8% -87,800 18,300 -18,300-(79.2)%Reserve for Contingencies -669,500 225,800 -225,800-(66.3)%Reserve for Capital -1,250,500 1,617,600 -1,617,600-29.4%Reserve for Future Capital Replacements -237,100 258,800 -258,800-9.2%Reserve for Motor Pool Cap 5,479,289 10,458,000 10,727,300 -10,727,300 2.6%8,802,600Total Budget Appropriations by Program 2024 Actual Adopted FY 2025 FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 5,479,289 8,213,100 8,606,800 -8,606,8008,802,600 4.8%Sports & Events Complex (1109) Total Net Budget 5,479,289 10,458,000 10,727,300 -10,727,300 2.6%8,802,600Total Budget Total Transfers and Reserves 5,479,289 8,213,100 8,802,600 8,606,800 -8,606,800 -2,244,900 -2,120,500 -2,120,500 4.8% (5.5)% Division Funding Sources 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 2,858,172 3,987,600 3,940,000 -3,940,000 (1.2)%3,712,600Charges For Services 1,373 500 500 -500 0.0%500Miscellaneous Revenues 163,123 17,700 18,200 -18,200 2.8%163,500Interest/Misc 3,029,100 2,979,500 2,890,100 -2,890,100 (3.0)%2,979,500Trans fm 0001 General Fund 498,400 515,800 531,300 -531,300 3.0%515,800Trans fm 1101 Tourism Promo 3,915,400 3,157,200 3,545,100 -3,545,100 12.3%4,975,800Carry Forward -(200,300)(197,900)-(197,900)(1.2)%-Less 5% Required By Law Total Funding 10,727,30010,465,568 10,458,000 10,727,300 -2.6%12,347,700 Division Position Summary 2024 Actual FY 2025 Adopted FY 2025 Forecast FY 2026 Current FY 2026 Expanded FY 2026 Tent.July FY 2026 Change 6.00 6.00 5.00 -5.00 (16.7)%Sports & Events Complex (1109)5.00 Total FTE 6.00 6.00 5.00 5.00 -5.00 (16.7)% Fiscal Year 2026 1 Growth Management Community Development Department Page 101 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Parks & Recreation Division Sports & Events Complex (1109) Mission Statement To develop a regional tournament caliber sports & events facility that promotes Collier County as a best in class sports tourism destination. FY 2026 Budget FY 2026 Total FTE FY 2026 Revenues FY 2026 Net CostProgram Summary Sports Marketing - QP, RG 100-100- Advertising and promotional campaigns designed to enhance public awareness, engagement, and attendance at sporting events, while highlighting the County's sports venues as premier destinations for athletes, spectators, and event organizers. Sports & Events Complex Maintenance - QP, IAM 843,500-843,5004.00 Regular and preventive maintenance of the Sports & Events Complex to keep all facilities, equipment, and systems in good working condition, ensuring the complex stays safe, clean, and fully functional for daily use and special events. Sports & Events Complex Utilities - QP, IAM 497,000-497,000- Sports & Events Complex essential utility services including electricity, gas, trash removal, water, and sewer. These services are necessary to maintain a clean, safe, and fully functioning environment for daily operations and scheduled events at the complex. Sports & Events Complex Operations - QP, IAM 1,774,4205001,774,9201.00 Sports & Events Complex ongoing costs required to support the daily operations of the complex, including staffing, supplies, equipment, minor repairs, and other expenses necessary to ensure smooth and efficient facility use. Sports & Events Complex Capital Improvements - QP, IAM -871,600871,600- Funding for large-scale improvements and equipment for the complex, such as upgrades, renovations, and major purchases to support long- term use. Sports & Events Complex Contract Management Maintenance - QP -45,500745,500700,000- Sports & Events Complex costs for landscape and facility maintenance services provided by the management company to ensure the complex remains clean, safe, and fully operational for daily activities and events. Sports & Events Complex Contract Management Direct Cost - QP 1,378,00065,0001,443,000- Sports & Events Complex costs attributed to products and services provided by the management company, including facility operations, event coordination, and other support services necessary for the effective running of the complex. Fiscal Year 2026 2 Growth Management Community Development Department Page 102 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Parks & Recreation Division Sports & Events Complex (1109) FY 2026 Budget FY 2026 Total FTE FY 2026 Revenues FY 2026 Net CostProgram Summary Sports & Events Complex Contract Management Operations - QP -1,391,3203,868,0002,476,680- Sports & Events Complex ongoing costs associated with the management company's operational activities, including staff, administrative expenses, and resources needed to support the day-to-day functions of the complex. Reserves, Transfers, Interest - RG -3,056,2005,176,7002,120,500- 5.00 10,727,300 10,727,300 -Current Level of Service Budget 628,179 692,900 583,400 -583,400601,800 (15.8)%Personal Services 4,561,107 6,770,700 7,113,100 -7,113,1007,363,200 5.1%Operating Expense 55,000 66,000 38,700 -38,70066,000 (41.4)%Indirect Cost Reimburs 235,003 683,500 871,600 -871,600771,600 27.5%Capital Outlay Net Operating Budget 5,479,289 8,213,100 8,606,800 -8,606,8008,802,600 4.8% -87,800 18,300 -18,300-(79.2)%Reserve for Contingencies -669,500 225,800 -225,800-(66.3)%Reserve for Capital -1,250,500 1,617,600 -1,617,600-29.4%Reserve for Future Capital Replacements -237,100 258,800 -258,800-9.2%Reserve for Motor Pool Cap 5,479,289 10,458,000 10,727,300 -10,727,300 2.6%8,802,600Total Budget ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 Program Budgetary Cost Summary Total FTE 6.00 6.00 5.00 5.00 -5.00 (16.7)% Program Funding Sources ForecastAdopted Tent.July ChangeExpandedActualCurrent FY 2025 FY 2026FY 2026FY 2026FY 20252024 FY 2026 2,858,172 3,987,600 3,940,000 -3,940,000 (1.2)%3,712,600Charges For Services 1,373 500 500 -500 0.0%500Miscellaneous Revenues 163,123 17,700 18,200 -18,200 2.8%163,500Interest/Misc 3,029,100 2,979,500 2,890,100 -2,890,100 (3.0)%2,979,500Trans fm 0001 General Fund 498,400 515,800 531,300 -531,300 3.0%515,800Trans fm 1101 Tourism Promo 3,915,400 3,157,200 3,545,100 -3,545,100 12.3%4,975,800Carry Forward -(200,300)(197,900)-(197,900)(1.2)%-Less 5% Required By Law Total Funding 10,727,30010,465,568 10,458,000 10,727,300 -2.6%12,347,700 Fiscal Year 2026 3 Growth Management Community Development Department Page 103 of 257 Collier County Government Fiscal Year 2026 Tent.July Budget Parks & Recreation Division Sports & Events Complex (1109) Personal Services are forecast lower than the adopted budget due to the mid-year transfer of one (1) FTE. Forecast expenditures reflect expected facility management, operations & maintenance expenses as well as acquisition of fixtures and equipment. Forecast FY 2025: Personal Services decreases reflect the position change outlined above, offset by FY 2026 salary adjustments. The above FY 2026 budget includes funding for management, operations, and athletic field maintenance through a contractual arrangement with Sports Facilities Management as well as projected revenues as depicted below: Revenue $ 3,940,000 COGS $ 1,443,000 Expense $ 3,150,900 This budget is based on 17 salaried employees, 2 hourly employees, and multiple part-time positions. Per the agreement, reductions and additions to various positions may be made at the Manager's discretion throughout the year due to business tempo, trends, opportunities, and budget requirements. Additionally, this budget contains funding for county staffing, general facility maintenance, and fixtures and equipment acquisition. Reserves are programmed annually for future capital equipment replacement. Current FY 2026: Funding is provided through operational and event revenues, ongoing operational transfers from the General Fund (0001), and from the Tourist Development Tax Promotion Fund (1101). Revenues: Fiscal Year 2026 4 Growth Management Community Development Department Page 104 of 257 7/15/2025 Item # 8.C ID# 2025-2293 Executive Summary Recommendation to approve a request for reimbursement from the City of Marco Island in the amount of $647,873 using tourist development tax funds for costs to restore the beach sand berm of the Tigertail / Sand Dollar Island spit in Northwestern Marco Island resulting from impacts of Tropical Storm Debby and Hurricanes Helene and Milton, authorize the necessary budget amendment, and make a finding that this expenditure promotes tourism. OBJECTIVE: Approve the City of Marco Island’s request for reimbursement for restoring the Tigertail/Sand Dollar Island beach. CONSIDERATIONS: Tigertail Lagoon/Sand Dollar Island is a beach sand spit in northwestern Marco Island and is part of a valuable ecosystem which includes recreational assets and tourist attractions. The project in its entirety is located on public beach and wetland areas designated as Critical Wildlife Area by the State of Florida and can only be accessed by land through Collier County Tigertail Beach Park at the south part of the system. The project is in the public interest providing environmental, social and economic benefits and storm protection. The Tigertail Lagoon and Sand Dollar Island ecosystem is a protected natural preserve and a Critical Wildlife Area that provides valuable habitat for a variety of birds, sea turtles, manatees, and seagrasses. Tigertail Lagoon and Sand Dollar Island are also valuable Marco Island recreational resources for residents and tourists for birding, fishing, kayaking, paddle boarding, kitesurfing, and, on the northern half, boating. The ecosystem is accessed by the public via Collier County’s Tigertail Beach Park at the southern end of the lagoon and via boat at the northern end of the lagoon. Tigertail Beach is one of 510 points on the Great Florida Birding and Wildlife Trail and is considered one of the best all-around birding spots in southwest Florida. Reader’s Digest named this area as one of the “15 Best Beaches in Florida Locals Want to Keep Secret.” The County Park is one of only three public beach access points on Marco Island and receives over 200,000 visitors annually. It has a relatively large public parking area, playground, and bathrooms. A shuttle bus runs from some hotels to the park. Private, rental, and commercial tourist boats access the lagoon from its northern entrance. In the summer of 2024, Marco Island was hit by an unprecedented series of named tropical storm events, tropical storm Debby, hurricane Helene, and hurricane Milton. These storms produced storm surge that resulted in over-wash of sand in to the lagoon, closure of the water channel to the County park, erosion of the beach and berm, and a breach severing access from the County park. Without maintenance in this area, the beautiful two-mile Sand Dollar spit, the scenic lagoon, and associated natural resources would be gone. The southern lagoon by the County Park would be a landlocked pond, the Sand Dollar spit would no longer exist, and its remains would be an island that would erode and diminish over time. The inner shoreline would also erode and the entire Tigertail area of Marco Island would be increasingly vulnerable to storm surge and damage without the multi-tier protection of the Sand Dollar spit, the lagoon, and the mangrove shoreline. Under the City of Marco Island’s existing permits and the State of Florida’s emergency order for hurricanes Helene and Milton and with advance funding from a special tax district, the City took quick action to repair the damage before further erosion and sand loss could occur. The work included closure of the breach and restoration of the 2-mile Sand Dollar spit and beach berm, restoration of the tidal flow channel to the southern lagoon by the County Park, excavation of the sand on the mangrove shoreline, and provision of 8 acres of bird nesting area at the northern section of the Sand Dollar spit. Ongoing beach restoration is a critical program for Marco Island due to tourism, environmental, and storm protection benefits. As a result of the unique design of the Tigertail Lagoon/Sand Dollar Island restoration project, the contractor was able to recycle sand from the growing northern tip of Sand Dollar Island and reuse the sand that was over-washed into the lagoon, all by mechanical means. The largest costs of beach restoration are hydraulic dredge mobilization and offsite sand acquisition. As this restoration did not require these costly items, it is being done at an approximate cost of $5 per cubic yard versus $50+ per cubic yard elsewhere in Collier County and in coastal counties to the north. The Tigertail Lagoon/Sand Dollar Island hurricane restoration cost is $647,873 ($618,055 in construction costs and $29,818 in professional services) compared with $7M to $52M in other areas. Page 105 of 257 7/15/2025 Item # 8.C ID# 2025-2293 ADVISORY COMMITTEE RECOMMENDATIONS: The Coastal Advisory Committee (CAC) recommended against funding this expenditure with tourist development tax with a vote of 5-2 on May 8, 2025. FISCAL IMPACT: Reimbursement in the amount of $647,873 is requested. A budget amendment transferring funds from reserves in the TDC Beach Renourishment Fund (1105) to the Tigertail Lagoon Project (Project No. 90007) is required. The funding source is Tourist Development Tax. LEGAL CONSIDERATIONS: Section 125.0104, Fla. Stat., provides the authorized uses for tourist development tax revenue and include:To finance beach park facilities, or beach, channel, estuary, or lagoon improvement, maintenance, renourishment, restoration, and erosion control, including construction of beach groins and shoreline protection, enhancement, cleanup, or restoration of inland lakes and rivers to which there is public access as those uses relate to the physical preservation of the beach, shoreline, channel, estuary, lagoon, or inland lake or river This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve a request to reimburse the City of Marco Island in the amount of $647,873 for maintenance of the Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project using tourist development tax, authorize the necessary budget amendment, and make a finding that this expenditure promotes tourism. PREPARED BY: Justin Martin, Public Works Director, City of Marco Island ATTACHMENTS: 1. City of Marco Island Tigertail presentation Page 106 of 257 City of Marco IslandTigertail Lagoon/Sand Dollar Island Ecosystem Restoration Date of Photo April 25, 2025Page 107 of 257 City of Marco IslandTigertail Lagoon/Sand Dollar Island Ecosystem Restoration Collier County Tigertail Beach Park Hideaway Beach Critical Wildlife Area Sand Dollar Island/ Tigertail LagoonoEntire project is on public lands and in state Critical Wildlife Area o Access to Sand Dollar Spit is from the Collier County Park o Tigertail Beach Park is one of only two major public access areas to Marco Island beaches Page 108 of 257 Project OverviewTigertail Lagoon/Sand Dollar Island Ecosystem Restoration Request for TDC supplemental funding •$647,873 for the 2024 post tropical storm recovery Offshore Borrow Area Collier County Tigertail Beach Park Overview •Project Description o Restore Sand Dollar Island & Tigertail Lagoon post 2024 storms o Entire project is on public lands, state Critical Wildlife Area o Sand Source – Over-wash sand recovery within the system o Unit cost - $5.75 per cubic yard •Project History o Initial construction completed in 2023 (500,000 cy) o Total construction cost ($4.2 Million) o Funded by City of Marco HB Tax District and Collier County •Public Interest and Tourism o Project is in public interest (State review determination) o Project promotes tourism with direct benefits to Collier County Park (County staff recommendation and prior TDC determination) •Storm Impacts and recovery efforts o (2023) Hurricane Idalia o (2024) Tropical Storm Debby, Hurricanes Helene and Milton o Post storm recovery (160,000 CY) o Partially funded by preapproved maintenance fund ($350, 000) Page 109 of 257 Pre and Post Storm Recovery and RestorationProject Update Nov 25-2025 Apr 25-2025 Page 110 of 257 Marco IslandCollier County Tigertail Beach Park Pre Project April 2025- Post Restoration Page 111 of 257 Public InterestTigertail Lagoon/Sand Dollar Island Ecosystem Restoration Public interest- State review determination •The project may reduce potential for adverse impacts to public health, safety and welfare should the lagoon become stagnant. • The project will allow for continued use of the area by the public for wildlife observation and other recreation uses. •The project is in the public interest providing environmental, social and economic benefits and more storm protection. •The project is expected to maintain this area as an environmental and recreational resource to the public. •The project will have a net positive benefit to the coastal system. •The project meets the Department criteria for public interest determination. Page 112 of 257 Tourism Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Page 113 of 257 Tourism •Beach park & concessions •Bird watching •Beachcombing/Shelling •Kayaking/Paddleboarding •Kite surfing •Surf fishing •Charter fishing •Sunbathing •Swimming Tigertail Lagoon/Sand Dollar Island Page 114 of 257 Tourism Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Page 115 of 257 Tourism Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration J. W. Marriott catamarans Commercial Tours Cool Beans Cruises -Isles of Capri MarinaTreasure Seekers Shell Tours Dolphin Explorer- Rose Marina Sand Dollar Boat Tours Marco Island Excursions Paradise Cycle Boat Cruises Rose Marina Page 116 of 257 Tourism Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration o Media – Social Media, Local & National News Trip Advisor May 26, 2024 Page 117 of 257 Tourism Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Real Estate/Short Term Rentals Marco Escapes Sea Mar Condo airbnb Clausen Properties Rentals Page 118 of 257 Tourism Tigertail Lagoon /Sand Dollar Island Page 119 of 257 Recent Condition – June 26, 2025Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration D t f Ph t J 26 2025 Page 120 of 257 Additional SlidesTigertail Lagoon/Sand Dollar Island Ecosystem Restoration Date of Photo June 26, 2025 Page 121 of 257 Pre and Post ConstructionTigertail Lagoon/Sand Dollar Island Ecosystem Restoration 2017 Pre Irma 2022 Post Ian 2023 conditions Page 122 of 257 City of Marco IslandTigertail Lagoon/Sand Dollar Island Ecosystem Restoration Page 123 of 257 Tourism Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Page 124 of 257 Tourism Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Page 125 of 257 7/15/2025 Item # 9.A ID# 2025-2358 Executive Summary Recommendation to approve an increase in Tourist Development Tax funding for an urgent beach fill project on Vanderbilt Beach from $200,000 to $214,712.50; and make a finding that this expenditure promotes tourism (Project 90066). OBJECTIVE: To approve a beach fill project on Vanderbilt Beach in the amount of $214,712.50. CONSIDERATIONS: Over the summer / fall of 2024, Hurricanes Debby, Helene, and Milton caused extensive erosion along much of Collier County beaches. Post-storm monitoring reports recommended renourishment projects at Vanderbilt, Pelican Bay, and Naples beaches to address the heavy sand losses due to the storms. Renourishment projects at all three beaches are currently under design and anticipated to be constructed in the fall / winter of 2025/2026. Since the storms of summer 2024, erosion at Vanderbilt beach between FDEP reference monuments R-28 and R-29 (approximately 500’ north of Vanderbilt Beach Road) has increased to the point that the beach width at higher tides is insufficient to provide access for emergency vehicles. On March 8, 2022 (Item 16.A.12) the Board awarded contract No. 21-7885 “Beach Maintenance Related Activities” to TSI Disaster Recovery, LLC, Earth Tech Enterprises, Inc., and Kelly Brothers, Inc., for providing on-call urgent beach- related maintenance activities. TSI Disaster Recovery, LLC is no longer available under the contract. Due to the urgency of the request, quotes for the work were requested from Earth Tech Enterprises, Inc., and Kelly Brothers, Inc., to be due by June 18, 2025. Kelly Brothers, Inc., responded with a no-bid on June 17, 2025, and Earth Tech's quoted price for construction, received on June 19, 2025, came in at $165,212.50. On May 11, 2021 (Item 11.H), the Board awarded Agreement No. 21-7827 “Beach Compatible Sand Supply” to Stewart Materials, LLC to supply beach-compatible sand for the renourishing of County beaches. The purchase of approximately 4,500 tons of sand at the contract price of $11.00 per ton, or up to $49,500 is necessary to complete the project. On June 17, 2025, the Tourist Development Council (TDC) approved a not to exceed amount of $200,000 for this project with unanimous approval (8-0). Since the combined quotes totaling $214,712.50 exceed the $200,000 amount approved by the TDC on June 17, 2025, staff is seeking additional authorization for the balance of $14,712.50. The construction of the beach fill project was successfully accomplished between June 30 to July 3, 2025, and completed in time for the July 4 holiday weekend. ADVISORY COMMITTEE RECOMMENDATIONS: The Tourist Development Council (TDC) approved a not to exceed amount of $200,000 for this project on June 17, 2025 (8-0). This item is being returned to the TDC to seek authorization for the additional expenditure of tourist development tax funds ($14,712.50). This item will be presented to Coastal Advisory Committee (CAC) as an after-the-fact notification on August 14, 2025. FISCAL IMPACT: Funding in the amount of $200,000 is available within the TDC Beach Renourishment Fund (1105), Vanderbilt Beach Maintenance Project (90066). The source of funding is tourist development tax. The remaining $14,712.50 is available within the MSTU General Fund (1101), Coastal Zone Management (110409), pending approval by the Tourist Development Council. Upon approval, the general fund will be reimbursed, and the expenditure will be charged to TDC Beach Renourishment Fund (1105). LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval.– CMG RECOMMENDATIONS: Recommendation to approve an increase in Tourist Development Tax for an urgent beach fill project on Vanderbilt Beach from $200,000 to $214,712.50; and make a finding that this expenditure promotes tourism (Project 90066). Page 126 of 257 7/15/2025 Item # 9.A ID# 2025-2358 PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Transportation Management Services Department ATTACHMENTS: None Page 127 of 257 Page 128 of 257 PARADISECOAST.COM2Page 129 of 257 Page 130 of 257 4 PARADISECOAST.COM Page 131 of 257 PARADISECOAST.COM ± Page 132 of 257 6 PARADISECOAST.COM Page 133 of 257 PARADISECOAST.COM ± Page 134 of 257 8 • • • • • • • • PARADISECOAST.COM Page 135 of 257 PARADISECOAST.COM Page 136 of 257 Page 137 of 257 PARADISECOAST.COM Page 138 of 257 PARADISECOAST.COM Page 139 of 257 PARADISECOAST.COM Page 140 of 257 PARADISECOAST.COM Page 141 of 257 PARADISECOAST.COM ± Page 142 of 257 PARADISECOAST.COM Page 143 of 257 PARADISECOAST.COM Page 144 of 257 Page 145 of 257 PARADISECOAST.COM Page 146 of 257 PARADISECOAST.COM Page 147 of 257 PARADISECOAST.COM Page 148 of 257 PARADISECOAST.COM ± Page 149 of 257 Page 150 of 257 PARADISECOAST.COM Page 151 of 257 PARADISECOAST.COM Page 152 of 257 PARADISECOAST.COM Page 153 of 257 PARADISECOAST.COM Page 154 of 257 PARADISECOAST.COM Page 155 of 257 PARADISECOAST.COM Page 156 of 257 Page 157 of 257 PARADISECOAST.COM Page 158 of 257 PARADISECOAST.COM Page 159 of 257 PARADISECOAST.COM Page 160 of 257 PARADISECOAST.COM Page 161 of 257 PARADISECOAST.COM Page 162 of 257 PARADISECOAST.COM Page 163 of 257 Page 164 of 257 PARADISECOAST.COM Page 165 of 257 PARADISECOAST.COM Page 166 of 257 PARADISECOAST.COM Page 167 of 257 PARADISECOAST.COM Page 168 of 257 PARADISECOAST.COM Page 169 of 257 Naples, Marco Island, Everglades CVB Jay Tusa, Executive Tourism Director jay.tusa@colliercountyfl.gov Sandra Rios, Public Relations & Communications Manager sandra.rios@colliercountyfl.gov John Melleky, Arts & Culture Manager john.melleky@colliercountyfl.gov Downs & St. Germain Research (850) 906-3111 | contact@dsg-research.com Joseph St. Germain, President joseph@dsg-research.com James Brendle, Project Director james@dsg-research.com Page 170 of 257 44 Page 171 of 257 Monthly Report | May 2025 Page 172 of 257 Table of Contents ParadiseAdv.com Zartico Visitor Insights Organic Social Media Campaigns Digital Media Insights 3 6 13 22 11 Email 2 Page 173 of 257 1 Zartico Visitor Insights Page 174 of 257 ParadiseAdv.com Zartico: Visitor Insights | Visitor Flow and Spending ParadiseAdv.com Out-of-state visitors made up 54% of visits and 82% of overall spend in May 2025. In-state visitors made up 46% of visits and 18% of overall spend. Out of State visitation outperformed in-state stats for visitor spending. Day visitors (65%) Overnight visitors (35%) Chicago,IL ranked as the top DMA in spending market Followed by: Miami- Ft. Lauderdale, Boston and Tampa- St. Petersburg Chicago visitors spent more on food, retail and gas Miami-Ft Lauderdale overnight visitors continue to rank #1 in top visitation for the month of May Followed by: Tampa-St Petersburg, FL, Orlando, FL and West Palm Beach Top 2 Out-Of-State: New York, NY and Chicago DMAs In-state top visited place in May: Tiburón Golf Club Out-of-State top visited place in May. Tiburón Golf Club followed by Grey Oaks Country Club Out-Of-State In-State Visitors Overnight Vs. Day Visitation Top DMA Spending Market Top Overnight Markets Destination Visitation Zartico: Visitor Insights | May 2025 4 Page 175 of 257 ParadiseAdv.com*Approximate total, all final Nov invoices not received yet 66% May Hotel Occupancy -9% Hotel occupancy change from April -2% Hotel Occupancy Change from Same Month Last Year Zartico: Visitor Insights | May 2025 5 Page 176 of 257 2 Organic Social Media Page 177 of 257 ParadiseAdv.com Social Media (Organic) - Summary ●Implemented annual content strategy across all social media platforms. ●Conducted day-to-day operations, including but not limited to content creation, LIVE streams, content curation, and reporting/analysis, etc. ●Completed the June 2025 content calendars to be shared across social media platforms. ●Established Facebook LIVE and Instagram Story topics for Client to implement in June 2025. ●Supported Client in community management, social listening, optimization, and reporting/analysis, etc. ●Increased timely event coverage resulting in more live story shares, recap videos and an asset library which will be used for future event promotions. ●For future months, the team is consistently implementing tactics such as a LIVE stream schedule, engagement-boosting video voice overs, interview style reels and strong calls to action. ParadiseAdv.com 7 Page 178 of 257 ParadiseAdv.com 62,529 Followers +371 Net Growth 11,222 Engagements 35.5% Decrease 3,611,968 Impressions 27.7% Decrease Summary: In May, we continued to see steady follower growth, adding 371 new followers for a total of 62,529. Impressions dipped by 27% and engagements declined by 35% compared to April—largely due to the seasonal slowdown, which is typical for this time of year when compared to previous years. Despite this, organic performance remained strong, with one Organic post gathering more than 27,000 impressions. Our top-performing posts include a carousel post promoting Vanderbilt Beach Resort, a UGC carousel featuring a beach picnic and a reel promoting the Perry Hotel. Looking ahead, we’ll keep prioritizing timely content captures, with a renewed emphasis on beach live streams and live Stories to drive interaction and maintain momentum as we move into June. Organic Social | Facebook 8 Page 179 of 257 ParadiseAdv.com Organic Social | Instagram 23,995 Followers +385 Net Growth 3,522 Engagements 50.1% Increase 359,957 Impressions 47.9% Increase Summary: On Instagram, we added 385 new followers in May, continuing steady growth. Impressions saw a 47% increase compared to April, while engagements rose by 50%, indicating strong interaction with individual posts. Top-performing content included Timely Capture reels featuring the Estia opening, a timely capture at Wolfmoon Coffee and a timely capture Mother’s Day activities reel. Looking ahead, we’ll focus on maintaining engagement momentum by producing more high-quality reels and timely, interactive content throughout June, as these timely captures always perform in the top 5 posts each month. 60,522 Video Views 48.6% Increase 9 Page 180 of 257 ParadiseAdv.com Media | Organic Social 2,872,605 Total Impressions 17,607 Post Engagements 23,995 Total Followers 100,766 Post Engagements 33,519,005 Total Impressions 62,529 Total Followers Instagram Facebook Year-To-Date 10 Page 181 of 257 3 Email Page 182 of 257 ParadiseAdv.com Email | Lesiure E-Scapes 59,361 Owned 22.35% Owned 3.1% Owned Subject Line: Enjoy Family Time on Florida’s Paradise Coast Most-Clicked Link: Plan Your Trip Recipients Open Rate CTO Rate 12 Page 183 of 257 ParadiseAdv.com Email | Meetings E-Scapes 4,360 Owned 22.84% Owned 8.78% Owned Subject Line: Wellness That Works on Florida’s Paradise Coast Most-Clicked Link: Paradise Coast/Meetings Recipients Open Rate CTO Rate 13 Page 184 of 257 4 Campaigns Page 185 of 257 ParadiseAdv.com Media | Performance $743,986.21 Total Estimated Digital Spend 64,080,390 Total Impressions 151,981 Total Clicks to Site 2,326,939 Total Video Views 0.24% CTR 95% VCR May’s eight campaigns: Sustaining, Canada, Weddings, Arts & Culture, Spring/Summer, Luxury Elite, Enhanced and Expanded 15 Page 186 of 257 ParadiseAdv.com Media | Performance 20,574,843 Total Impressions 23,276 Total Clicks to Site 137,223 Total Video Views 0.17% CTR 83% VCR Top performing media partners for May: ●On the Sustaining Campaign, Expedia was our top performer with a 0.56% CTR, and AiOpti lead with a VCR of 91% ●For the Canada Campaign Expedia delivered a 0.14% CTR ●For Weddings, The Wedding Trade Desk was top performing with a 1.81% CTR ●For Arts & Culture, DigDev Direct delivered a top CTR of 0.68% ●For the Luxury Elite campaign, Undertone was top performer delivering a 1.92% CTR, followed closely by American Express at a 1.82% CTR ●For the Spring/Summer campaign, Garden & Gun delivered a 0.12% CTR ●On the Enhanced Campaign, MobileFuse is the top performer with CTR ending at 0.57%, and AiOpti ended the month with a 96% VCR ●On the Expanded Campaign, Kayak is our top performer with a 1.06% CTR and AiOpti with a 96% VCR Industry Benchmark:*Pending Hulu & Pandora Reports CTR: 0.33% VCR: 70% May’s eight campaigns: Sustaining, Canada, Weddings, Arts & Culture, Spring/Summer, Luxury Elite, Enhanced and Expanded 16 Page 187 of 257 ParadiseAdv.com Media | Paid Search 414,911 Total Impressions 23,653 Total Clicks to Site 5.70% CTR Top Performing Campaign: Dark Skies with 12,040 clicks to the website Top Performing Ad: Dark Skies In-stream & In-feed Insights: The Demand Gen Dark Skies campaign ran for a few weeks and ended May 11th. This campaign brought in the most clicks this month. MoM we are seeing an overall increase in click-through rate (CTR) and a drop in cost-per-click (CPC) which is what we want to see. $0.27 CPC May had five campaigns: Sustaining, Sustaining Spanish, Canada, Weddings, and Dark Skies. 17 ↑ 21% MoM ↑ 17% MoM ↓ 12% MoM ↓ 18% MoM Page 188 of 257 ParadiseAdv.com Campaign Campaign Type Impression s Clicks CTR CTR Industry Benchmark Avg. CPC CPC Industry Benchmark Weddings Search 17,426 1,206 6.92% 4%$0.63 $1.35 Sustaining Search 192,659 8,199 4.26% 4%$0.52 $1.35 Sustaining Spanish Search 24,089 1,400 5.81 4%$0.63 $1.35 Canada Search 13,203 808 6.12% 4%$1.46 $1.35 Sustaining Dark Skies Demand Gen 167,534 12,040 7.19%-$0.06 - Media | Paid Search Breakdown 18 Page 189 of 257 ParadiseAdv.com Media | Paid Social 4,891,812 Total Impressions 329,800 Post Engagements 87,104 Clicks In May, the Sustaining, Weddings, and Arts & Culture campaigns continued to run, showing continued strong results. We also ran a paid initiative to help promote Dark Skies week that ran into May. Overall performance remained stable, with the following metrics: ●Clicks remained virtually flat MoM but, we saw a large increase in Post Engagements, meaning users were interacting with our ads at a higher rate. ●Overall Campaign CTRs remained stable, with Sustaining remaining the strongest at over 6%, well above benchmark. ●Dark Skies helped with a 9% CTR for the month, while also helping to drive over 2,000 Clicks to the landing page, where 74 users submitted the form, leading to an impressive 3% conv. rate Traffic Campaigns CTR Sustaining: 6.33% Weddings: 3.00% Arts & Culture: 4.98% Travel industry benchmark: 2.2% Meta: May 19 1.78% CTR $12.2k Spend Awareness Campaigns CTR Sustaining: 0.14% Weddings: 0.09% Arts & Culture: 0.09% Travel industry benchmark: 0.05% ↓ 2% MoM ↑/↓ 0% MoM↑ 9% MoM↓ 2% MoM ↑ 14% MoM Page 190 of 257 ParadiseAdv.com Media | Paid Social 29,167,243 Total Impressions 1,188,524 Post Engagements 374,633 Clicks Meta: Year-To-Date 1.28% CTR 20 Page 191 of 257 ParadiseAdv.com Media | Paid Social 625,929 Total Impressions 8,523 Engagements 4,273 Clicks In May, the Sustaining and Weddings campaigns continued to run, delivering strong results: ●Spend stabilized, leading to increased performance as the campaigns optimized. ●Impressions saw a slight increase but, higher engagements and clicks lead to a slight increase in the CTR ●Wedding improved compared to May, with Sustaining remaining stable, both well above benchmark. ●“Plan Your Stay in Paradise” was our top ad, followed closely by “Get Married in Paradise” CTR Sustaining: 0.77% Wedding: 0.61% Travel industry benchmark: 0.3% Pinterest: May 21 0.68% CTR $2.2k Cost ↑ 9% MoM ↑ 1% MoM ↑/↓ 0% MoM ↑ 10% MoM↑ 6% MoM Page 192 of 257 ParadiseAdv.com Media | Paid Social 3,096,730 Total Impressions 43,502 Engagements 21,008 Clicks Pinterest: Year-To-Date 0.68% CTR 22 Page 193 of 257 5 Digital Media Insights Page 194 of 257 ParadiseAdv.com Expedia | May Room Night Results - Sustaining From those exposed to the Expedia advertising in the month of May came the following performance Highlights: ●The advertising drove 558 room nights for total gross bookings of $425,478 ●The largest share of bookings came from Expedia Plus US ($163,000 with Expedia Plus US (Spanish) in 2nd at $71,000) ●The $425,000 in gross bookings made for a 40.6 Return on Ad Spend ●375 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (26.4%) booked 0-6 days out. The second largest was 16.2%, booked 31 to 60 days out 24 Page 195 of 257 ParadiseAdv.com Expedia | May Flight Results - Sustaining Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Chicago, Minneapolis, and Boston markets. Cleveland has the longest stay in market, at 6.3 days. 25 Page 196 of 257 ParadiseAdv.com Expedia | May Room Night Results - Canada From those exposed to the Expedia advertising in the month of May came the following performance Highlights: ●The advertising drove 55 room nights for total gross bookings of $70,144 ●The largest share of bookings came from ExpediaPlus Canada ($61,000 with VRBO in second at $9,000) ●The $70,000 in gross bookings made for a 16 Return on Ad Spend ●175 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (24%) booked 31-60 days out. The second largest was 20%, booked 0-6 days out 26 Page 197 of 257 ParadiseAdv.com Expedia | May Room Night Results - Enhanced From those exposed to the Expedia advertising in the month of May came the following performance Highlights: ●The advertising drove 498 room nights for total gross bookings of $713,069 ●The largest share of bookings came from ExpediaPlus US ($655,000 with Hotels.com US second at $22,000) ●The $713,000 in gross bookings made for a 14.9 Return on Ad Spend ●2,135 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (24.4%) was those who booked 31 to 60 days out and the second largest (18.7%) was 0 to 6 days out 27 Page 198 of 257 ParadiseAdv.com Expedia | May Flight Results - Enhanced Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Boston, Detroit, and Minneapolis markets. Minneapolis has the longest stay in market, at 5 days. 28 Page 199 of 257 ParadiseAdv.com Expedia | May Room Night Results - Expanded From those exposed to the Expedia advertising in the month of May came the following performance Highlights: ●The advertising drove 3,192 room nights for total gross bookings of $2,089,798 ●The largest share of bookings came from ExpediaPlus US ($1,485,805) with VRBO second ($532,163) ●The $2,090,000 in gross bookings made for a 32.8 Return on Ad Spend ●3,192 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (23.7%) booked 0 to 6 days out. The second largest (23.1%), booked 31 to 60 days out 29 Page 200 of 257 ParadiseAdv.com Expedia | May Flight Results - Expanded Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Chicago, Boston, and Newark markets. Denver has the longest stay in market, at 6.5 days. 30 Page 201 of 257 ParadiseAdv.com $225,926 Adara Impact hotel revenue. $3,298,489 Expedia hotel and vacation rental revenue. $3,524,415 Total Revenue from those exposed to digital advertising in May FY25 $743,986.21 Spent in May digital advertising May FY25 ROAS = 4.74X Return on Ad Spend Digital Media ROAS | May Results 31 Page 202 of 257 ParadiseAdv.com Adara IMPACT | May Results From those exposed to our digital advertising in May the following results were shown. 126 Hotel Bookings 798 Flight Bookings 4,501 Hotel Searches 13,422 Flight Searches $225,926 Hotel Revenue 42,319,429 Total Impressions 58,438 Total Clicks 47,486 Total Trackable Website Visits 32 Page 203 of 257 ParadiseAdv.com Adara IMPACT | May Booking Window From those exposed to our digital advertising in May the following results were shown. Booking Windows: The booking window - from when they booked to arrived in destination - for flights was approx. 57 days, almost 7 weeks. The booking window - from when they booked to arrived in destination - for hotels was 67 days, about 9.5 weeks. 33 Page 204 of 257 2024 THANK YOU 34 Page 205 of 257 Website Analytics March 2025 I May 20, 2025 Page 206 of 257 Page 207 of 257 Page 208 of 257 Page 209 of 257 Top Locations Understanding top origin markets helps inform future geo-targeting strategies and validates current marketing efforts in those DMAs. Page 210 of 257 Events - Goal Completions Page 211 of 257 Definitions Views (Pageviews): Fire immediately when the web browser begins to load a page Sessions: Group of user interactions with your site or app that take place in a given time frame. Is initiated when a user views a page or screen and no other sessions is active, a session is end after 30 minutes of inactivity Engaged Session: The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screens or page views Engagement Rate: Percent of engaged sessions; the inverse of bounce rate; (Engaged Session / Sessions) Views per Session: The number of pages your users viewed per session Total Users: The total number of unique users who logged an event on the site YoY % Change: Year over Year, the change in metric as a comparison to the previous year Page 212 of 257 Thank You for Your Partnership. apartnerforgood.com Page 213 of 257 National Public Relations Update TDC Meeting Services conducted in May 2025 LHG & CVB PR EFFORTS Page 214 of 257 Media Highlights Media Impressions: 42.3M Media Value: $90.8K Monthly Content Topics Independence Day Celebration Destinations Winter Vacation Destination Guide to Florida's Paradise Coast Summer Dinner Parties 40th Anniversary of The Ritz-Carlton, Naples The Opening of the Naples Beach Club, A Four Seasons Resort Fine Art: Culture on The Coast Multi -Generational Travel U.S. Restaurant with The Best Wine Lists “Food as Medicine” “Noctourism” Trend: Stargazing Health & Wellness Resorts; Destinations for Rest & Relaxation Page 215 of 257 Media Highlights Page 216 of 257 Media Highlights Page 217 of 257 Media Highlights Page 218 of 257 Media Highlights Page 219 of 257 Media Relations Media Visits: Current Vetted (3) influencer inquiries on behalf of Florida’s Paradise Coast Media Visits: Upcoming UK Group FAM (June 9-13) Germany Group FAM (July 12-17) Garden & Gun Event at Sails Restaurant (July 25) Meetings LHG prepared talking points for meetings at IPW 2025 (June 16), the U.S. Travel Association’s four-day event in Chicago showcasing U.S. travel destinations to international and domestic journalists Page 220 of 257 Partner Communications Partner Relations Heyday Cookshop Waxin’s Naples Blackbird Modern Asian Partner Newsletter Created and distributed monthly CoastLines Newsletter on May 29 Written Materials Shared pitch materials with international PR teams to amplify their efforts Collected updated imagery from partners: The Perry Hotel Naples and Waxin’s Page 221 of 257 Thank you! Proud to be your Partner in Paradise! Page 222 of 257 VISITATION May 2025 Page 223 of 257 3,253 TOTAL VISITORS IN MAY May 2024 May 2025Collier Museum at Government Center 631 671Immokalee Pioneer Museumat Roberts Ranch 149 201Marco Island Historical Museum 1351 1598Museum of the Everglades 761 783Naples Depot Museum 0 0TOTAL2,892 3,253Outreach: Educational 67 0Outreach: Marketing 0 265 Page 224 of 257 Page 225 of 257 Page 226 of 257 How would you describe your experience at the museum today? Page 227 of 257 Customer Satisfaction AVERAGE MAXIMUMPlease rate your overall experience with this Museum.4.96 5.00How satisfied were you with the service you received?4.96 5.00How likely are you to recommend this Museum to a friend or colleague?9.62 10.00 Page 228 of 257 How likely are you to recommend this Museum to a friend or colleague? Detractor Passive Promoter Detractor Passive Promoter Page 229 of 257 Current Exhibits Page 230 of 257 MENU From Piccadilly Pub to The Pewter Mug: A Local’s Dining Experience Collier Museum at Government Center July 8 to August 30 Join us for an opening reception Thursday from 5:30 to 7 pm Page 231 of 257 Folklore, Fish Tales, & Family Stories: Legends of the Everglades Museum of the Everglades May 6 to September 6 Page 232 of 257 A Community Art Fair: Exploring the Art of PerspectiveImmokalee Pioneer Museum at Roberts RanchJuly 1 to October 18 Page 233 of 257 Backstage Hollywood: The Photographs of Bob Willoughby Marco Island Historical Museum June 7 to August 9 Page 234 of 257 UPCOMING PROGRAMS colliermuseums.com for more information School’s Out, Museums Are In! Exhibit Explorer Backpacks Available at all Collier Museums! June 3 - August 9 Page 235 of 257 Our Partner OrganizationsFriends of the Collier County MuseumsMarco Island Historical SocietyFriends of the Museum of the EvergladesSouthwest Florida Archaeological SocietySouthwest Heritage, Inc. Page 236 of 257 Our Volunteers Page 237 of 257 1 Collier County TDC - Meeting Date: July 15, 2025 STAFF REPORTS This report summarizes staff activity from May 1–31, 2025, detailing key activities, actions, recaps, and actionable insights by focus area. Page 238 of 257 2 TABLE OF CONTENTS Page 1. Staff Topline Activities 3 2. Arts & Culture 4 3. Public Relations & Communications 5 4. Digital, Social, and Film 8 5. Group Meetings 9 6. Midwest Sales – Synergy Destinations 11 7. Specialty Markets 13 8. Global Travel Trade 14 9. International Sales – UK & Ireland Markets 16 10. International Sales – DACH & BeNeLux Markets 19 Page 239 of 257 3 1. STAFF TOPLINE ACTIVITIES ARTS & CULTURE •Managed the TDT grant application process for FY 2025–2026. The application deadline is June 2, 2025. •Completed the selection process for the 2025–2026 ¡ARTE VIVA! poster artist. PUBLIC RELATIONS & COMMUNICATIONS •Earned media efforts in April 2025 generated 42.3 million media impressions, with an estimated media value of $90.8 million. •Media highlights included placements in Meetings Today, Lonely Planet, Essence, Scuttlebutt Gulf Coast, Travel Weekly, and Southern Living. DIGITAL, SOCIAL & FILM • Continuing the transition of the CVB website to the Granicus platform. GROUP MEETINGS •Participated in GMITE (Global Meetings & Incentive Travel Exchange), May 5–8, 2025, in Braselton, GA. •Attended Prevue Meetings’ Survival Strategies Summit, May 19–21, 2025, in Clearwater, FL. •Held the Meeting Hotels DOS Quarterly Luncheon on May 29, 2025, in Naples, FL. MIDWEST SALES •Secured four definite bookings in Naples/Marco Island totaling 228 room nights. •Successfully sponsored the inaugural SITE Florida Coffee + Connections event in Orlando, featuring a destination spotlight. SPECIALTY MARKETS •Destination Weddings: Continued outreach to wedding planners and partners for ceremony and reception imagery, along with active follow-up on leads and national bridal marketing initiatives. •Tradeshow Engagement: Participated in the Small Meetings Summit and TravPRO Luxury Xpo, resulting in valuable planner connections, two RFPs, and an estimated economic impact of over $680,000 with 335 peak room nights. Ongoing follow-up is expected to yield further ROI. GLOBAL TRAVEL TRADE •Many advisors reported a decline in bookings due to economic concerns and consumer sentiment, though optimism remains for a rebound in 2026. UK & IRELAND MARKETS •Finalized planning for the UK Trade FAM visit, June 11–13, 2025. •Finalized planning for the UK & Ireland Media FAM visit, June 9–13, 2025. •Secured a standalone article in the Irish Daily Star following distribution of the May “What’s New” press release (Media Value: $17,945). DACH & BeNeLux MARKETS •In May 2025, BZ.COMM secured 19 media placements with a combined reach of 1,380,918 and a media value of €48,347 (approx. $55,019 USD). Page 240 of 257 4 •At IPW 2025, held 20 confirmed appointments with tour operators and an additional 3 informal meetings during networking breaks, out of 28 German tour operators in attendance. 2. ARTS & CULTURE John Melleky, Arts and Culture Manager TDT Arts and Culture Grants Managed the application process, including reminders to organizations and tracking of application submissions. Responded to questions from applicants; held meetings with Theatre Zone, National Park Service, Naples Art District, Naples Zoo, Naples Art Institute, Marco Island Center for the Arts, and 5th Avenue South. Reviewed four draft grant applications as part of the optional pre-submission review process. General CVB Projects •Website: Participated in meetings regarding the new website project. •Advertising & Public Relations: Attended meetings focused on upcoming advertising campaigns and PR updates. •Budget & Expenses: Responded to inquiries from the Office of Management and Budget regarding invoices, billing, travel procedures, and grants. •Visit Florida/International Representatives Audit: Attended the kickoff meeting for the Clerk’s audit of our membership with Visit Florida and our use of international representation. •2026 Visitors Guide: Created advertising forms and initiated ad sales for the upcoming guide. •Cultural Ads Project Collected logos from participating organizations and verified proper placement in the ad layouts. •Completed ad designs for Artis—Naples, Grand Piano Series, and United Arts Collier. ¡ARTE VIVA! – Hispanic Art Festival •Collected final submissions for the 2025–2026 season poster artist. •Hosted a planning meeting on May 14 with 20 participants to discuss the upcoming season and gather feedback on the current one. Outreach to Arts and Culture Organizations Engaged in ongoing outreach through meetings, introductions, and attendance at various arts and culture events throughout the month, including: •May 1: Artis—Naples – Attended announcement event for The Baker Museum’s accreditation. •May 2: Gulfshore Opera – Attended Lucia di Lammermoor (first visit of the season; p-card purchase: $103)*. •May 6: Naples Art Institute – Meeting with Myra Jaimes. •May 7: Paradise Coast Sports Complex – Attended National Travel and Tourism Week event. •May 9: The Holocaust Museum – Met with new Executive Director Erin Blankenship. •May 9: Lee County VCB – Met with staff managing their grant process. •May 13: Marco Island Center for the Arts – Attended exhibition opening (¡ARTE VIVA! event). •May 15: United Arts Collier – Attended exhibition opening at Naples Airport. •May 22: United Arts Collier – Attended Latin Surrealism exhibition opening (¡ARTE VIVA! event). Page 241 of 257 5 Upcoming Strategic Initiatives •Develop the panel review process for Arts and Culture grant applications. •Complete poster artist selection and the publicity plan for Fall 2025. 3. PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios, PR & Communications Manager Media Updates •Oversaw international PR campaigns and coordinated upcoming U.K. and Germany FAMs with LHG, DiaMonde, and Oomac. Coordinated logistics for UK, Ireland, and Scotland journalist visits in partnership with Virgin Airlines (June 9–13). •Prepared talking points for the upcoming IPW tradeshow (June 16). •Hosted a FAM trip for Saveur magazine in preparation for a multi-page feature; team collected photo and video assets in Everglades City, Goodland, and other stone crab-related locations. •Coordinated with The Ritz-Carlton, Naples, for an upcoming TOTI Media article on wellness/spa getaways. Additional media outlets include Family Vacationist, USA Today, and Forbes. •Reviewed and fulfilled media asset requests via CleanPix. •Fulfilled asset request for Het Parool / Visit USA (Dutch publication). •Responded to media inquiries from David Dorsey (Gulfshore Business). Communications •Drafted and distributed the April edition of CoastLines. •Updated the Crisis Communications Plan. •Delivered tourism presentations to: o Southeast U.S. Passenger Vessel Association aboard the Naples Princess o Marco Island Area Association of Realtors (MIAAR) • Monitored legislation (HB 7033) regarding TDT fund distribution; collaborated with FRLA for continued oversight. • Tracked travel-related tariff impacts, particularly on Canadian visitation. • Drafted and submitted National Travel & Tourism Week (NTTW) article to Destinations Florida. • Finalized and published the Tourism Public Relations RFP; responded to follow-up inquiries. • Finalized Tourism Marketing & Promotions RFP for distribution. • Participated in: o Monthly FRLA Board of Directors meeting o Monthly TDC meeting o SW FL Press Club luncheon (p-card purchase: $45.00)*. o Quarterly Meeting Hotels DOS Luncheon • Held recurring planning calls with: o Lou Hammond Group (bi-weekly) o Paradise Advertising (bi-weekly) o Internal staff (weekly) • Reviewed and approved TDC agenda items. • Scheduled interviews for PR Assistant position. • Gathered content for the Fall “What’s New” press release. • Held introductory call with LHG and Four Seasons PR team. Page 242 of 257 6 Marketing • Reviewed and approved campaign collateral and budget estimates. • Planned social media campaign promoting USA Today 10Best honors for Rising Tide Explorers and Dolphin Explorer. • Finalized strategy for Luxury Campaign and Meetings photoshoot. • Managed preparations for upcoming Garden & Gun media/dining events. • Reviewed and approved: o Meetings e-blast o Luxury Elite campaign assets •Reviewed results of DISCOVER Airlines marketing campaigns: o APEX Ad Bundle: 314,667 impressions, 161,225 unique users, 10,201 clicks (CTR: 3.24%) o Condé Nast Display: 513,194 impressions, 178,254 unique users, 369 clicks (CTR: 0.07%) o Holiday Check: 854,917 impressions, 239,627 unique users, 300 clicks (CTR: 0.04%) o Unlimited Half Page Ad: 854,917 impressions, 22,917 clicks (CTR: 1.37%) o Paid Social (META): 4,424,186 impressions, 17,149 clicks (CTR: 0.40%) o Pinterest: 2,848,888 impressions, 1,236,026 unique users, 9,016 clicks (CTR: 0.31%) o Takeaway: APEX and Unlimited delivered high CTRs; META and Pinterest achieved strong reach and efficient targeting. •Held exploratory call with Allegiant Airlines about a potential multi-county media campaign for direct flights from Punta Gorda. •Researched opportunities to leverage FC Naples exposure around the 2026 FIFA World Cup (Miami host city). •Initiated planning for 2026 Sizzle Dining campaign. •Explored remaining distribution opportunities for 2025 Visitors Guide. •Prepared for participation in IPW PR Marketplace (Chicago). •Reviewed: o HPN Global e-blast o June Marketing Investment Meetings campaign o SITE digital banner and sales e-blast • Approved monthly content for The Pickler pickleball magazine. • Provided POV for 2025 Pro Watercross Championship sponsorship request. • Responded to data request from Investment Properties Corporation of Naples. • Assisted Residence Inn Naples with business listing. • Fulfilled Visit Florida asset request for Luster magazine’s article on vintage motels, featuring The Gondolier Inn. • Reviewed Advertising Effectiveness Study Report from Downs & St. Germain. • Fulfilled asset requests for: o IMC Conference (Dec. 2025 – JW Marriott, Marco Island) o Innovate Cybersecurity Conference (Apr. 2026 – JW Marriott, Marco Island) • Approved Waves 3 & 4 of the IZEA Brand Ambassador Campaign. • Reviewed and approved five articles for the Family-Friendly Content Series. • Approved one-page ad (value-add) in Grace Ormonde Wedding Style magazine. • Launched social media campaign highlighting Delnor-Wiggins Pass State Park’s #4 ranking in Dr. Beach’s 2025 report. • Updated the CVB’s Media Fact Sheet. • Coordinated upcoming attendance at IMM LUX (Oct. 2025). • Reviewed RIPE Booking Engine software implementation progress. Page 243 of 257 7 • Assisted Naples Beach Club (Four Seasons) with asset requests for grand opening. • Collaborated with The Ritz-Carlton, Naples, on their 40th anniversary campaign. • Coordinated with Waxin’s (Mercato) on potential partnership opportunities. • Requested Wedding Sales Specialist input on Venuelocity software for lead generation; followed up on refreshed META wedding campaign assets. • Participated in National Travel & Tourism Week celebration at Paradise Coast Sports Complex (PCSC). • Reviewed Flagler Awards advertising/marketing submissions. •Department Operations: o Reviewed PR Specialist applications and scheduled interviews. o Finalized PR budget submissions. o Posted Tourism PR Agency RFP in OpenGov (May 28). o Monitored outcomes of HB 7033 legislation. o Reviewed and approved monthly TDC reports in CivicPlus. o Completed self-review for Annual Evaluation. News, Articles, Press Releases •Forbes (UVM: 56,633,904) article, "79 Spectacular Dishes From Restaurants Worldwide For Seafood Month" features Waxin’s. •Forbes (UVM: 56,633,904) article, "The 15 Best Family Resorts In Florida 2025," names JW Marriott Marco Island the best family resort in Florida for activities. •Kayak (UVM: 18,389,593) article, "The best babymoon destinations: places that really deliver," encourages travelers to take advantage of 60+ direct flights at RSW and recommends a restorative stay at JW Marriott Marco Island. •Southern Living (UVM: 18,174,865) article, "10 Memorial Day Destinations For A Quick Weekend Getaway," encourages visitation to the destination May 23–26, and spotlights Keewaydin Island, Collier-Seminole State Park, and Seventh South. •Southern Living (UVM: 18,174,865) article, "This Hidden Gem Just Outside Of Naples Is Even More Peaceful Than A Day At The Beach," highlights Audubon’s Corkscrew Swamp Sanctuary. •PureWow (UVM: 3,124,279) article titled, "The 10 Best Family Resorts in Florida For a Perfect Stay In the Sunshine State." •Lonely Planet (UVM: 3,119,272) article, "12 best beach towns in Florida," highlights JW Marriott Marco Island, The Oyster Society, and a day trip to Everglades City. •ESSENCE (UVM: 2,159,006) article, "The Black Girl's Guide To Travel: JOMO-Friendly Destinations," recommends JW Marriott Marco Island as a wellness treat for travelers exploring the "Joy of Missing Out" trend. •Travel Weekly (UVM: 591,880) article, "Top Travel Experiences in Naples Marco Island Everglades," highlights Advisor Ambassadors Heather Bowman of Sojourney Travel and Leah Robertson of Magical Wanderings. •Meetings Today (UVM: 12,898) article, "Florida Meetings Executives Share Latest Groups Trends and News," includes destination updates and industry insights from Jay Tusa, Tourism Director, Naples, Marco Island, Everglades CVB. Meetings Today (UVM: 9,067) article, "13 Unique Group Experiences in Florida That You Haven’t Tried," includes Everglades City. •Business Observer article interviewing the owners of Sails Restaurant in Tampa Bay’s Business Observer, "Luxury Naples restaurateurs plan exclusive Japanese, French concepts." Page 244 of 257 8 New York Post, picked up by The Mirror US, "Naples is a booming Florida city -- luring in billionaires" and "Inside ex-Florida fishing village now ‘Palm Beach of the Gulf Coast’ home to 'billionaire's row'." 4. DIGITAL, SOCIAL, AND FILM Buzzy Ford, Film Liaison, Digital & Social Media Coordinator Social Media 2025 2024 LinkedIn LinkedIn Post Sent: 18 Engagements: 550 Followers Gained: 24 Impressions: 4,477 LinkedIn Post Sent: 11 Engagements: 821 Followers Gained: 25 Impressions: 5,861 Facebook Facebook Posts Sent: 39 Engagements: 11,223 Link Clicks: 947 New Fans: 331 Impressions: 3,611,968 Facebook Posts Sent: 16 Engagements: 22,712 Link Clicks: 444 New Fans: 335 Impressions: 2,911,718 Instagram Instagram Media Sent: 67 Engagements: 3,522 Followers Gained: 388 Instagram Impressions: 359,957 Instagram Media Sent: 39 Engagements: 1,762 Followers Gained: 233 Instagram Impressions: 4,956,607 CrowdRiff 4.3k interactions and 15k views 13k interactions and 19k views ThresHold360 Engagement: 11.06% Google Views: 179,596 Clicks: 23,734 Engagement: 11.06% Google Views: 82,112 Clicks: 25,891 Tasks • Coordinate film permitting with Paradise Advertising. • Continue the transition of the CVB website to the Granicus platform. • Update the PR section of the website. • Update partner listings and website articles. • Fulfill visitor guide requests. • Update the website’s media center with PR and publication initiatives. • Write and submit monthly CoastLines article. • Generate the monthly TDC meeting agenda. • Update the “In the News” section to highlight recent destination coverage. Page 245 of 257 9 5. GROUP MEETINGS Lisa Chamberlain, CMP, Group Sales Manager Subject 2025 2024 Number of Meeting Planner Contacts 102 (vs.54 in Apr; 78 in Mar; 78 in Feb; 76 in Jan; 57 in Dec; 44 in Nov; 47 in Oct; 52 in Sept) 48 in May ‘24 (62 in Apr; 60 in Mar; 54 in Feb; 95 in Jan) Number of RFP Leads Distributed 25 leads sent (25 in Apr; 29 in Mar; 21 in Feb; 30 in Jan; 12 in Dec; 16 in Nov; 41 in Oct; 23 in Sept) 38 leads sent (vs 35 in Apr; 43 in Mar; 39 in Feb; 28 in Jan) Number of Shows Attended 2 in May (vs. 0 in Apr; 0 in Mar; 1 in Feb; 1 in Jan; 1 in Dec; 0 in Nov.; 0 in Oct; 0 in Sept; 1 in Aug) 0 in May; (1 in Apr; 2 in Mar; 1 in Feb; 2 in Jan; 0 in Dec; 1 in Nov) Events Attended / Sales Activity •May 2: Participated in an internal planning meeting to discuss the budget. •May 2: Held a discussion regarding Trilogy Lacrosse alongside Adrian Moses and Jay Tusa. •May 2: Conducted a client call with Connie Bergeron to discuss a potential lead for the ECA 2026 Meeting. •May 5: Submitted travel requests for Northstar’s Luxury & Wellness and Destination Southeast events. •May 6–9: Attended GMITE (Global Meeting & Incentive Travel Exchange) in Braselton, GA. •May 12: Participated in a call with Lou Hammond Group regarding a Meetings Today media request for an incentive group. •May 12: Attended the “Navigating Workplace Conversations” training hosted by Collier County HR. •May 12: Participated in the FSAE Associate Advisory call. •May 13: Met via Zoom with Desi Whitney and Rachel Herr from HPN Global. •May 14: Held a lead discussion with Danielle Carr from McKinsey. •May 14: Received a lead from NHFCA for the Paradise Coast Sports Complex and local hotels. •May 14: Conducted a coordination call with Paradise Advertising. •May 15: Participated in the IRF 2025 Partner “Know Before You Go” call. •May 16: Discussed lead opportunities with Ryan Dohrn (Niche Leadership) and Meeting Evolution. •May 16: Conducted a site visit with Kovack Securities at JW Marriott Marco Island. •May 19–21: Attended Prevue Meetings’ Survival Strategies Summit in Clearwater, FL. •May 21: Followed up on a lead from FOX Senior Management Council for Hilton Marco Island. •May 22: Completed exhibitor registration and logistics for Destination Southeast. •May 23: Conducted a site visit with GE Healthcare and Stacy Fallon at JW Marriott Marco Island. •May 27: Prepared for the upcoming IRF Invitational, scheduled for June 1–4. •May 28: Reviewed applicants for the Tourism Sales Manager II – Group Meetings & Sports position. Page 246 of 257 10 •May 29: Hosted the Meeting Hotels DOS Quarterly Luncheon with 14 partners and 6 staff members (p-card purchase: $39.04)*. •May 30: Supported the Paradise Advertising photo shoot, which continued through June 3. Upcoming Strategic Initiatives •Preparing for the IRF 2025 Invitational and the FSAE Annual Conference. •Reviewing the FY25 travel calendar and identifying high-value events for attendance. •Planning content for the Meeting Escapes monthly email to planners with Paradise Advertising. •Submitting article content for CoastLines. •Connecting with and assisting meeting planners who have submitted leads directly or through Cvent and other channels. Looking Forward •June 1–4: Incentive Research Foundation (IRF) Invitational •July 8–11: Florida Society of Association Executives (FSAE) 2025 Annual Conference – West Palm Beach, FL •July 28–30: Northstar Meeting Group’s Luxury & Wellness – Clearwater, FL •August 3–6: Northstar Meeting Group’s Destination Southeast – West Palm Beach, FL Lisa Chamberlain, Group Sales Manager, at GMITE 2025 (Global Meeting & Incentive Travel Exchange), May 5–9, Attended Prevue Meetings’ Survival Strategies Summit, May 19–21, 2025, Clearwater, FL. Page 247 of 257 11 6. MIDWEST SALES Synergy Destinations, Maura Zhang, Managing Partner Subject 2025 2024 Number of Meeting Planner Contacts 300 425 Number of RFP Leads Distributed 29 22 Number of Shows Attended 4 2 RFPS Event Name Organization Contact State Dates Room Nights CHCM 2026 Winter Retreat HelmsBriscoe Pattie Ball WI January 20-23, 2026 120 2027 US President's Club Maritz Global Events Wendy Iacovides MO May 12-20, 2027 1613 2026 February BOT Meeting HelmsBriscoe Karen Duff KY February 23-26, 2026 113 Sibe Launch Meeting Maritz Global Events Colleen Scholl MO January 10-15, 2026 1445 Intentional Edge 2026 National Sales Meeting HelmsBriscoe Mary Herrera MN January 24-30, 2025 215 Cencora 2026 BI Worldwide Shay Farmer MN March 22-27, 2026 355 NADA February 7-10, 2027 Maritz Global Events Amy Braun MO February 7-10, 2027 68 Cetera 2026 Wealth Partners Maritz Global Events Janelle Johnson MO January 24-29, 2026 880 National Interstate Turbo Advisory Board Meeting National Interstate Insurance Maureen Primosch OH March 3-6, 2026 100 NCM Associates January 2026 Maritz Tami Mazzolla MO January 18-23. 2026 44 Florida Fire Chiefs Foundation's Executive Development Conference 2029 Maritz Select Elizabeth Pardillo FL/MO July 11-18, 2029 1328 Florida Fire Chiefs Foundation's Executive Development Conference 2030 Maritz Select Elizabeth Pardillo FL/MO July 10-17, 2030 1328 AON's M&A Symposium 2027 HelmsBriscoe Amelia Roper IL January 31- February 4, 2027 1183 The Navigators Kingdom Culture Shapers 2025 Arrowhead Conferences Beth Piatt IN January 19-23, 2026 220 Page 248 of 257 12 Out of Chicago- Bird Photography 2026 HelmsBriscoe Alexandria Oates MI February 27- March 5, 2027 445 CRSI Spring Business and Technical Meeting Concrete Reinforcing Steel Institute Lisa Mikita IL April 5-8, 2027 437 Best Buy T4 Q2 Strategy Meeting HelmsBriscoe Lisa Heim MO July 14-16, 2025 40 2026 MCAA NCPWB Fall Board of Trustees Meeting ConferenceDirect Geralyn Krist KS September 26- 29, 2026 48 Otis Elevator December 2027 Q4 Board of Directors Meeting Meetings & Incentives Worldwide Becky Morrow IN November 29- December 2, 2027 74 Neuro NSM 2028 HelmsBriscoe Debbie Hershfield OH February 16-20, 2028 1137 NADA March 21-24, 2027 Maritz Global Events Amy Braun MO March 21-24, 2027 87 AON Excellence Round Table 2026 HelmsBriscoe Amelia Roper IL April 21-27, 2026 454 2026 Zurich Spring NARMC Meeting AMEXGBT Robin Trzesniewski IL March 1-5, 2026 99 DFK International Executive Committee Meeting NHS Global Events Melvin Burns IL December 6-9, 2025 22 NCM04484 20D5 Naples February 2026 Maritz Global Events Kristen Fried MO February 15-17, 2026 38 NCM044632018 Maritz Global Events Kristen Fried MO March 6-12, 2026 78 FA Performance Guild Trip 2026 Elanco Animal Health Michelle Quick IN April 21-25, 2026 169 AireServ/Dynamic 2026 Sales Champions meeting HelmsBriscoe Lori Bolton KS April 15-19, 2026 187 American Insurance All 4 One Maritz Global Events Lisa Hart MO February 17-23, 2027 456 *Red text indicates new definite bookings. Prospecting and Other Activities •Contacted all incoming leads for updates and recommendations. Followed up on open leads. •May 1: Barb attended the Destination Reps Chicago Educational Program, Chicago, IL. •May 4–5: Barb attended the SITE Chicago BOD Retreat, Chicago, IL. •May 28: Maura attended the SITE Florida Coffee & Connections client event in Orlando, FL (approximately 50 attendees); the event was sponsored and included a presentation by NMIE. •May 29: Maura attended the NMIE Strategic DOS Lunch in Naples, FL. Looking Forward (Trade Shows & In-Market Events) •June 1–5: IRF Invitational, Cancun, MX –Lisa and MZ attending •June 17–19: MPI-WEC, St. Louis, MO – BQ attending Page 249 of 257 13 •July 16: Hosting SITE Florida Coffee & Connections Networker, Naples, FL – Lisa and MZ attending •July 17: Destination Reps Client Event, Chicago, IL – BQ attending •July 31: Society for Incentive Travel Excellence (SITE) Chicago Membership Networking Event, Chicago, IL – MZ attending •August 1: Society for Incentive Travel Excellence (SITE) Chicago Grand Slam, Chicago, IL – MZ attending •August 5: Meetings & Incentives Worldwide Summit, Schaumburg, IL – BQ attending •August 20: GPS Destinations PlannerConnect, Des Moines – BQ attending •August 21: GPS Destinations PlannerConnect, Chicago, IL – BQ attending •August 25–27: Connect Marketplace, Miami, FL – MZ attending •August 26–28: Maritz Activate, Louisville, KY – BQ attending 7. SPECIALTY MARKETS Michell Pirre, Sales Assistant Subject 2025 2024 Number of Travel Agent & Tour Ops Contacts 104 0 Number of Meeting Planners 29 6 Number of RFP Leads Distributed 11 Leads sent with $1,083,967.11 potential EIC 10 Leads Sent with 1391 room nights $897,235.32 potential EIC Number of RFP’s Awarded 3 definite with estimated $91,727.09 potential EIC 3 RFPs definite with estimated $147,846.51 potential EIC Event Attended / Sales Activity •May 1–2: Attended the Small Meetings Summit and held 28 one-on-one appointments with meeting planners. •May 5: Participated in the weekly CVB staff meeting. •May 5: Sent an e-blast promoting the Hospitality Industry Tourism Week Celebration at Paradise Coast Sports Complex. •May 5: Contacted partners and wedding planners to request ceremony and reception photos for destination wedding promotions. •May 5: Updated the Visit Florida microsite. •May 6: Coordinated with David’s Bridal on placement in WINK Magazine, distributed to brides during in-store appointments. •May 7: Hosted the TravPRO Luxury Xpo virtual tradeshow, which drew 104 booth visits. •May 7: Met with Andrew Newman of Blacktie Travel (contact from the Xpo) to review upscale experiences on the Paradise Coast. •May 7: Completed follow-ups with Small Market Meetings Summit planners. Received two RFPs from the event with an estimated EIC of $680,098.48 and 335 peak room nights. Continued additional outreach. •May 7: Organized postcard mailings to seven David’s Bridal locations for distribution in promotional tote bags. •May 8: Coordinated with Midwest reps to attend Connect Marketplace in August and completed Page 250 of 257 14 registration for Connect Specialty at a discounted rate. •May 13: Sent the Director of Sales list to Lee County for the RSW Mass Casualty Emergency Planning Exercise. •May 14: Managed the RSVP list for the Meeting Hotels DOS Quarterly Luncheon. •May 29: Attended the Meeting Hotels DOS Quarterly Luncheon with hotel partners and CVB staff (p-card purchase: $54.40)*. •May 30: Updated website listings and event postings throughout the month. •May 30: Followed up on CVENT leads for all sales managers; tracked awarded business to calculate EIC and assisted planners with open RFPs. •May 30: Maintained updates in iDSS and supported partners with employee changes and lead catcher adjustments. •May 30: Sent Visitor Guide leads to the warehouse for mailing and forwarded international requests to OMAC and DiaMonde. •May 30: Ongoing follow-up on wedding leads. Upcoming Initiatives •Continue outreach for wedding ceremony and reception photos to expand the CVB’s visual asset library. •Track engagement from the David’s Bridal postcard campaign at seven store locations. •Finalize participation plans for Going on Faith (August) and Connect Specialty Markets (August). •Ensure microsite content and partner assets are up to date. Looking Forward •August 6–8: Engaging in Going on Faith (Group Travel Family) •August 25–27: Connect Marketplace – Specialty Markets •FY 2026: Research and prepare the FY 2026 tradeshow and event plan, which begins in October. 8. GLOBAL TRAVEL TRADE Claudia Wood, Global Sales Manager Subject 2025 2024 Number of Contacts 854 416 Number of FAM/Site Visits 3 0 Number of Tradeshows/events 1 1 Monthly Activities •May 1: Presented webinar on the destination as part of our Movement Marketing media buy. •May 2: Meeting with Lisa Chamberlain to discuss Leisure Sales. •May 5–7: Attended Luxury Travel Advisor's ULTRA Summit and held scheduled appointments with luxury advisors. •May 8: Participated in Advocacy 101 training session. •May 9: Meeting to discuss upcoming Ladies Power Luncheon initiatives. •May 12: Finalized Ambassador FAM webinar presentation. •May 12: Attended Big Rocks meeting •May 12: Presented Ambassador webinar along with our two FAM participants. •May 12: Finalized monthly TDC report. •May 14-20: Vacation Page 251 of 257 15 •May 22: Monthly zoom meeting with German office. •May 22: Meeting at the County Manager’s Office re: International/VF Clerk Audit. •May 22: Attended Amadeus webinar on the State of the Travel Industry. •May 22: Participated is Skal Zoom meeting on artificial intelligence. •May 27: Rehearsal for BranchUp webinar on May 28. •May 28: BranchUp webinar presentation. •May 28: Discussion with Gil Katzman regarding IPW appointments. •May 29: Attended the Meeting Hotels DOS Quarterly Luncheon (p-card purchase: $46.08)*. Enhanced Budget Activities •Amadeus: Received report for ads shown on Amadeus, Sabre and Travelport platforms. •Movement Marketing: Coordinating the September 2–5, 2025 Luxury FAM. •Movement Marketing: June e-blast showcasing September FAM. International Representation •Ongoing review of activity summaries and approval of projects aligned with strategic international marketing, including co-op campaigns, trade shows, and media/PR initiatives. •Attending IPW in Chicago, IL, June 15–18, 2025. •The UK/Ireland office will host a media FAM, June 9–11, and a trade FAM, June 11–14, prior to IPW. •The German office will be in destination reviewing “what’s new” prior to IPW. Florida’s Paradise Coast Pro - Stats through May 31, 2025 Registered 593 Training Started 480 Training Finished 279 Total Partner Handoffs 140 Total Destinations Sessions 59 Total Collateral Views 1,364 Total Shares 82 Total Downloads 19 Total Favorites 277 Page 252 of 257 16 Visit Florida Ambassador Webinar Analytics Looking Forward •June 3: TravPro Webinario •June 14 -19: IPW 2025, Chicago, IL Claudia Wood, Global Sales Manager, at Luxury Travel Advisor's ULTRA Summit, May 5-7 in Braselton, GA. 9. UK & IRELAND MARKETS OMMAC, Oonagh McCullagh, Managing Director UK and Ireland Market Update The International Monetary Fund raised the UK growth forecast to 1.2% for 2025 and 1.4% for 2026 due to strong early-year performance. In contrast, Oxford Economics cut its UK growth forecast to 1% for 2025 and below 1% for 2026, citing concerns over U.S. tariffs. The Bank of England reduced interest rates to 4.25% in May, with a third cut possible if inflation continues to ease. The global tourism market is projected to grow from $1.63 trillion in 2025 to $2.55 trillion by 2033, driven by increased demand for leisure travel, sustainable experiences, and luxury offerings. Page 253 of 257 17 Marketing, Sales, and Promotional Activity Trade Overview • Nearly 10 million ATOL-protected holidays were booked from January–March 2025, up 4.4% year-over-year. An additional 8 million forward bookings were made for April–October 2025, with 50% of those made in the last three months, signaling rising consumer confidence. • Aer Lingus reduced its Q1 operating loss to €55 million (down from €82 million), while Emirates Group posted a record AED22.7 billion (approx. £4.7B) pre-tax profit, up 18%. Qatar Airways Group also saw record profits, up 28% to QAR7.85 billion (approx. £1.6B). • On the Beach Group forecasts another record year, with a 12% increase in revenue and 11% growth in volume. • TUI expects a 7–10% increase in earnings and a 5–10% rise in revenue for 2025. Q2 revenue is up 1.5%, with plans to expand UK summer capacity and launch new routes. • Audley Travel doubled profits in 2024 with strong bookings and is now the 40th largest ATOL holder. • Ocean Holidays reports robust U.S. bookings, particularly for Disney, with 2026 departures up 84% year-over-year, supported by the “Kids Eat Free” promotion. • Travel Counsellors is seeing growing interest in U.S. bookings, especially for experiential travel and less traditional destinations. Trade Activity •Audley Travel (Luxury UK Tour Operator): Hosted a FAM, May 14–16. Itinerary planning included confirmed site inspections of featured properties and preparation of welcome materials. •IPW, June 14–19, Chicago: Finalizing appointments and logistics for participation in this major U.S. trade show. •Visit Florida + US Airtours Webinar, May 14: Presented to nearly 60 UK travel agents and advisors during a training session. •Trade FAM (Pre-IPW), June 11–14: In partnership with Aer Lingus and Central Florida. All attendees confirmed. Outreach continues with industry partners to finalize a robust itinerary. •FAM Zoom Meeting: Held with Trade FAM participants traveling from Manchester to Orlando via Aer Lingus (unaccompanied); lounge access was granted by the airline. •Held Zoom meetings with Hilton Marco Island (re: trade/media FAMs), LHG (re: media outreach), and CVB (re: upcoming events). •Media FAM, June 9–14: Collaborating with TravelPlanners and Virgin Atlantic. All four media participants confirmed. Coordinating UK domestic travel to LHR. •Continued coordination on budget planning for 2025–2026 and follow-up on co-op registration and post-activity reporting. •New PO issue resolved (previous entry error corrected). •Provided industry updates during weekly CVB Zoom planning calls. •Ongoing fulfillment of consumer and trade literature via the mailing house. Public Relations and Communications Activity •Media Trends – Family holidays, walking and nature holidays, crowd-free escapes. •Press Release (1) – What’s new in Florida’s Paradise Coast distributed 2 May. •Media Pitches (6) – Themes include: International Museum Day, USA news, festivals, gastronomy and camping. Page 254 of 257 18 •Media Meetings (4) – Emilee Tombs, Assistant Travel Editor at The Independent; Laura Millar, Freelance; Yvette Cook, Freelance and Shauna Doyle, Content Creator. •Media Relations (3) o Jacqui Agate, Freelance Journalist and North America Editor at Wanderlust Magazine – Discussed a potential press trip for The Telegraph in June. Unfortunately, the CVB was unable to accommodate her time frame; however, the team is exploring an alternative date. o David and Kerry O’Coy, Editors at FUSED Magazine – Discussed a potential press trip for a two-night stay at The Ritz-Carlton during their Florida visit (June 10–24). Unfortunately, due to a delayed hotel response, they had to make alternative travel plans. o Ellie Seymour, Freelance Writer – Requested an image of the Gondolier Inn in Naples for an upcoming book on vintage motels. Unfortunately, the Inn was unable to meet her deadline. •Confirmed Media FAM Participants (June 9-13) o The Scottish Sun o The Irish Daily Star o ARCADIA Magazine o The Sunday Post Date Publication Media Type Journalist Headline Reach EAV ($) 5/1/25 TravelMole Online Graham Mckenzie What’s hot on Florida’s Paradise Coast 226,070 $6,104 5/2/25 TravelMole Newsletter Newsletter Graham Mckenzie What’s hot on Florida’s Paradise Coast 50,000 $1,350 5/5/25 FabUK Online Cem Kaplan From Four Seasons to Fine Art: Florida’s Paradise Coast Is Having a Moment 63,000 $1,701 5/8/25 Irish Daily Star Print Rohan Smyth Go with the Flo'184,000 $17,945 5/15/25 Irish Daily Star Print Rohan Smyth Hit the road, wack 184,000 $3,589 5/21/25 LoveEXPLORING Online Karlina Valeiko America's most stunning natural wonders 216,200 $1,946 5/28/25 FabUK Online Cem Kaplan Gig tripping: 10 Glasto alternatives 63,000 $1,701 TOTAL (7)986,270 $34,336 Coverage PDFs here Page 255 of 257 19 10. DACH & BeNeLux MARKETS DiaMonde e.K., Annette Eckhardt, Account Director May Review •Executed standalone campaign with urlaubstracker. •Finalized preparations for IPW 2025 and site visit of German representative Annette Eckhardt. •Attended Visit USA Germany Pub Quiz Roadshow in Münster, Bremen, and Hamburg (May 6–9), reaching 150 travel agents. •Delivered destination presentation to CRD tour operator in Hamburg on May 9 (10 sales agents). •Attended the Visit USA Membership Meeting on May 20. June Forecast •Site visit of Annette Eckhardt in Naples, June 10–14. •Hosted KUONI Switzerland site visit (2 pax) in Naples/Marco Island, June 16–17 and June 19–20. •Attending IPW 2025 in Chicago, June 15–19. •Participating in Visit USA Germany delegation breakfast on June 15. •Launching standalone podcast with Germany's leading travel trade magazine fvw. •Distributing Paradise Coast B2C newsletter on June 4. •Finalizing FY26 budget planning. Sales Activities – B2B & B2C USA-Reisen Experten – David Siemetzki, Germany (New Contact) •Followed up on Florida bookings. While inquiries have declined since March/April, 2025 bookings remain solid, with no cancellations and few rebooking requests. •David recently attended a FAM trip to Ft. Myers and Bradenton and expressed interest in Naples and Marco Island. •Shared destination updates and confirmed an appointment at IPW to discuss next steps. CRD Touristik – Pia Hambrock, Germany (Key Account) •Met with Pia and new Marketing Manager Carina Marxen. CRD received initial bookings for its new Florida luxury package via CRD Select. •Secured a 1/3-page ad in Meine Reise, a B2B/B2C travel publication (40K readers, 7M gross reach). •The ad promotes Florida fall 2025 travel packages. CVB cost share is $5,000, confirmed after receiving PO and internal approval. UStravel.nl / Nova Vakanties – Robbert Hendrix, Netherlands (Returning Contact) •Confirmed Dutch tour operator FAM trip, Sept 20–27 (overnight in Naples: Sept 25–26). •Planning day program and site inspections for Sept 25–26. •Compass Hotel and Naples Princess confirmed comped rooms and dinner cruise. Final itinerary in progress. America Unlimited GmbH – Timo Kohlenberg, Germany (Key Account) •1,140 room nights booked for FY25 as of May 21, matching 2024 levels. •Will discuss FY26 marketing opportunities at IPW. Page 256 of 257 20 Marketing Activities America Unlimited GmbH – Germany •Executed last-minute marketing campaign to boost destination visibility. •Campaign includes: o Google Ads (4,000 expected clicks) o Newsletter promotion (reach: 150K) o Timing: May–June o CVB cost share: $7,000 via PO fvw Medien Gruppe – Florian Hölzen, Germany •Offered participation in a South Florida Destination Day (with Sarasota and the Florida Keys). •Package includes: o 25-minute webinar, expert roundtable, livestream o 2-week banner ads, editorial features (online, social, newsletter) o Avg. live viewership: 150; archive views: 500 o Scheduled: September 2025 o CVB cost share: $2,600 (awaiting PO for confirmation) Media / PR / Communications Activities •Press Release Distribution o April 2025 release sent May 15 by BZ.COMM/LHG to 2,400+ media in Germany, Austria, and Switzerland. o Campaign generated 19 placements, 1,380,918 reach, and media value of €48,347 ($55,019). o See May 2025 clipping report for full details. •Visit USA Netherlands & Het Parool o Finalized and approved copy for paid media campaign with Dutch outlet Het Parool and Visit USA Netherlands. •Social Media o Paradise Coast posts shared on German B2C (16K followers) and B2B pages. o May 2025 reach: 2,317. o Screenshots included in clipping report. Addendum •DiaMonde Clipping Report: May 2025 *Due to Collier County policies and a review by the County Attorney’s office, free tickets to events and productions cannot be accepted, even for grant-funded programs. No fundraisers are included in activities paid through TDT funds. Activities paid by TDT money are pre-approved before the purchase occurs. Tickets are obtained for ¡ARTE VIVA! events, TDT Arts Grant-funded projects, and to ensure at least one visit to each arts organization per season. If organizations have multiple series, only one activity in each series is chosen. Page 257 of 257