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TDC Agenda 06/17/2025COLLIER COUNTY Tourist Development Council AGENDA Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 June 17, 2025 9:00 AM Commissioner Chris Hall, Chair Clark Hill, Vice-Chair Susan Becker Laura Radler Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Bill Kramer Councilor Darrin Palumbo All interested parties are invited to attend and to register to speak and to submit their objections, if any, in writing to the Council prior to the meeting if applicable. For more information, please contact Jay Tusa at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. Page 1 of 475 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes Approval of today's Regular, Consent, and Summary agenda as amended (ex-parte disclosure provided by Commission members for Consent agenda.) 4.A. Meeting Minutes from May 20, 2025 (2025-2032) 5. Presentations There are no public comments for these items. Presentations are scheduled by request of a Board member or as directed by the County Manager. Presenters are limited to ten (10) minutes unless extended by the Chair. (Resolution 98-167) 6. Tourism Director Report 6.A. Tourism Director Report and TDT Tax Report (2025-1952) 7. Consent Agenda All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. 8. New Business 8.A. Recommendation to approve the submittal of the Local Government Funding Request (LGFR) Beach Project Applications to the Florida Department of Environmental Protection (FDEP) for Fiscal Year 2026/2027, and to approve a Resolution supporting the County’s applications to FDEP, and make a finding that these items promote tourism. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. (2025-2079) 9. Old Business 9.A. Recommendation to accept the Tourism Impact Study for the Sun-N-Fun Lagoon. (2025- 2046) 9.B. Recommendation to accept the Tourism Impact Study for the Sports Complex Expansion for the future phases of the Paradise Coast Sports Complex conducted by Hunden Partners. (2025-2102) 10. Ten Minute Break Page 2 of 475 11. Agency Partner Reports 11.A. Agency Partner Reports (2025-2045) 12. Tourism Staff Reports 12.A. Tourism Staff Reports (2025-2035) 13. Council Member Discussion 14. Next Meeting Date 14.A. Next Meeting Date: July 15, 2025 (2025-1953) 15. Adjourn Page 3 of 475 May 20, 2025 Page 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING BOARD OF COUNTY COMMISSION CHAMBERS Naples, FL, May 20, 2025 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date 9:00 a.m. in REGULAR SESSION at 33299 Tamiami Trail East, 3rd floor, Naples, FL 34112 with the following members present: Commissioner/Chair: Chris Hall Vice Chair: Clark Hill Darrin Palumbo (City Council) Susan Becker (excused) Laura Radler Nancy Kerns Michael McComas (Excused) Bill Kramer (City Council) Edward “Ski” Olesky (via Zoom) ALSO PRESENT: Jay Tusa, CVB, Tourism Director Sandra Rios, CVB, PR and Communications Manager Jeff Klatzkow, Collier County Attorney Office, County Attorney Buzzy Ford, CVB, Digital and Social Media Coordinator Amanda Townsend, Museum Director Erin Murphy, Lou Hammond Group (via Zoom) Joseph St. Germain, Downs & St. Germain Kristen Murphy, Paradise Advertising, VP Acct Strategy & Partner Development Brandon Foust, Website (via Zoom) John Melleky, CVB Arts & Culture Manager Jennifer Reynolds, Asst. Dir. of Corp. Financial & Mgmt. Services Page 4 of 475 May 20, 2025 Page 2 Any person who decides to appeal a decision of the Tourist Development Council will need a record of the proceedings pertaining thereto, and therefore may need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be based, Neither Collier County nor the Tourist Development Council shall be responsible for providing this record. 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL Clark Hill: motioned to allow Ski Oleski’s attendance via Zoom Nancy Kerns: seconded; Motion passed 5-0  Edward (Ski) Oleski (joined the meeting via Zoom) 4. AGENDA Clark Hill: motioned to approve today’s Agenda Nancy Kerns: seconded; Motion passed 5-0 Bill Kramer arrived at 9:01 a.m. 4a. APPROVAL OF MINUTES Feb. 18, 2025, MEETING Darrin Palumbo: motioned to approve the Minutes Clark Hill: seconded; Motion passed unanimously 6-0 5. PRESENTATIONS None 6. TOURISM DIRECTOR REPORT 6a. Tourism Director Update and TDT Tax Report Jay Tusa, CVB, Tourism Director  Last meeting, Council Member Hill brought up a point about the difference in numbers on the collection report. We did look into that with the Finance Department and the reason is there are two different numbers. One is based on the tax collector's report, which is cash, and then there is the County, which is based on accrual.  Provided a snapshot for a month of March  Occupancy increased 0.8% year over year to 74.2% o The average daily rate declined 13.5% year over year to $465.06, contributing to a 12.8 decrease in revenue per available room or revpar as we know it, which fell to $338.40 o Direct spending by visitors and total economic impact of tourism declined by 2.4% and 2.7% respectively o International visitation declined by 3% year over year.  I thought I'd kind of just give you a little bit of a snapshot kind of what's going on in the industry, in particular to the tourism industry, in particular to Cayo County. So arts and culture attractions have reported continued strength in ticket sales for special events, many of which reach capacity or near capacity levels. However, general admissions saw a slight dip, with attendance down approximately 5% in March and April compared to the same period last year. February also Page 5 of 475 May 20, 2025 Page 3 presented unpredictability and guest behavior, with physical attendance not always aligning with the ticket purchases. So that's kind of arts and culture.  The meetings and group market planner Settlement remains generally optimistic at most meeting professionals, as most meeting professionals are operating business as usual and planning future events. Some hesitancy persists among select clients who are holding off on commitments due to ongoing economic uncertainty. While we've not seen cancellations, there's a broader atmosphere of caution. Encouragingly, there's a noticeable uptick in short term group leads for late 2025, which suggests resilience in this segment. The team will continue monitoring these trends as we continue on in the year, and certainly we'll give you updates as we move forward.  Destination Weddings and Meaning Markets Update Our partners report strong momentum in the destination wedding sector. Those surveyed indicate 2025 bookings are performing well and that 2026 is on track for similar success. Global wedding trends show continued growth with domestic destinations, particularly upscale beach and nature focused locations remaining in high demand. So that's great news for us. Florida's paradise coast is emerging as a sought after destination driven by shifting presence for luxury experiences within the US wedding market.  Florida also remains a top choice for meeting planners across a range of segments. Interest in small market meetings with niche travel groups continues to grow with an uptick in RFPs, especially from religious organizations, signaling an increased opportunity within this specialized market  International Markets so Canadian sediment kind of remains consistent with what we've been hearing over the past couple of months. I will say though that this is traditionally outside their peak travel season, so we'll kind of see where things go as the peak season comes back around with the Canadian market, the UK and Ireland. New data from your Visit USA association indicates positive indicators.  In the UK market, bookings inquiries are steadily up compared to 2024 with cancellations remaining low. Florida remains a top performing destination. Challenges include perceptions around higher cost and service-related fees, but increased air service and promotional support are helping maintain interest. Germany after some early year declines, April visitation rebounded with a 14.7% increase in German arrivals year over year. The Easter holiday timing helped fuel this surge. While Germany still shows a year-to-date decline of 7.1%.  Early bookings for the summer are described as stable and slightly positive. Industry sentiment remains cautiously optimistic with the real test expected in the fall travel period. Some stats from Southwest Florida International Airport the summer is looking good. Seat capacity is up 11% for June, 17% for July and 13% for August.  Porter Airlines will operate weekly flights to Toronto this summer. It was previously a seasonal service, so that's good news. So again, you we hear about Canada and I think luckily with our destination we're a little bit outside that norm. When you hear national trends related to Canada. And then also Breeze Airways recently started weekly service to Greenville Spartanburg, South Carolina for the summer.  Southwest Airlines is starting double daily service to Orlando on August 5th and weekly service to Chicago O' Hare starting in November. Delta Airlines will be starting weekly service to Salt Lake City starting December 20th. So those are all good trends that we're hearing from the airport. And then we should also be getting a report later today or tomorrow from RSW with their passenger stats for April. So we'll keep you updated on that as that unfolds at the next meeting. Page 6 of 475 May 20, 2025 Page 4 7. CONSENT AGENDA No items 8. NEW BUSINESS 8a. Request the TDC review the Expenditures of Tourist Development Tax supported funds for the second quarter of Fiscal Year 2025. John Melleky, Arts & Culture Manager for Collier County Tourism Department  The second quarter financial statements are in your packet for the various Tourist d Development funds.  The main funds that you want to look at are 1101 which is the tourism promotional fund for marketing and promotion expenditures and fund 1104 which is administration that includes personnel and operating budget for the tourism department.  The remaining funds and uses are listed in the executive summary provided to you. Pages 31 through 40 of your packet include a high level of each fund and the more detail then starts on page 41 for each individual fund overall.  In looking at the different fund and expenditures we are in line with the budget to date for the first and second quarter. And mainly I'm going to open this up for questions so you can ask questions about the funds and expenditures. And again fund 1101 detailed expense expenditures are found on page 42 and 1104 is 46 and 47. Clark Hill  If I may, John, I have a couple of questions. Just was hoping for some clarification on 1101, the tourism promotional fund and I see that we have a reserve balance of 8,807,000. I’m not sure what that is. John Melleky  There's a second reserve. If you look in line marketing and promotional 648170 when we asked for the additional $5 million that came from that line, that's one reserve. That reserve still has about $11.8 million which then we're using for next year's budget in the budget figures. In that 20 million there's 11.8, that's a reserve.  The reserve, Mr. Hill is referring to is actually a second reserve. We asked Finance about this. It's a second reserve that has the $8.8 million. Laura Radler  So what is that for? John Melleky  In order to spend that reserve, we must go to the Tourism Council and the Board of County Commissioners for approval first. Nancy Kerns  Why are they set up separately? Jennifer Reynolds, Assistant Director of Corporate Financial & Management Services  The second reserve, the one that says actually says reserves is funds that are left over for any Page 7 of 475 May 20, 2025 Page 5 unfunded requests that might come up. And it is similar to the 648170 or we put the surplus in that.  Those funds in the 648170 advertising and marketing, are available if you need them. Right now the funds in reserves have to go to at least two Board meetings before those can be transferred from the reserves to be utilized for spending. Clark Hill I have a question on the carry forward general 489200 for the $21,001,300. Jennifer Reynolds  There were additional funds we budgeted last year; this year a little bit less conservatively. So we budgeted for 10% over.  The fact is we actually received more than that 10% in budgeted plans. So that additional money was put into carry forward for next year, meaning this year. Laura Radler Referring to 1104. This is my first year doing this, so I apologize, maybe all of you already know, but there's some indirect cost reimbursement, inter-department pay for services, insurance, general. I just wondered what all that is. John Melleky Those figures come from the Finance Department. We don't enter those figures but they are put into our budget and it's based on an allocation for every County Department. Jennifer Reynolds  They get charged to every division.  They can consist of charges for purchasing, the procurement department, HR.  There's a report that's done every year where they come up with what is allocated to each different inter-department and automatically charged to each division.  The charges for inter-department services are for salaries of people. Like my staff, we have accountants in my area that perform all of the financial services for tourism.  So we are charging back some of those salaries to tourism to fund those salaries. Laura Radler Insurance General? IT Capital fund? Jennifer Reynolds  Those come directly from risk. Every year, risk looks at what insurance requirements are and what needs to be done.  I think for tourism, they have a separate billing there somewhere. So that's going to be requirements for any insurance there.  The IT Capital fund is based on a number of different things, but usually for the services they provide.  If there's work that needs to be done for computers, they charge for database services. So those are also determined at the main level of the IT department done every year based on, I believe this year. Page 8 of 475 May 20, 2025 Page 6  A lot of it is based on purchase orders and specific items that they then charge out to all the different divisions. 9. OLD BUSINESS 9a. Presentation of Pickleball Independent Professional Tourism Impact Study Jay Tusa, Tourism Director  This item presents the findings of an independent professional tourism impact study commissioned by the Collier County Parks and Recreation Division.  The study evaluates how proposed infrastructure improvements at East Naples Community Park, outlined in the amended sponsorship agreement with Spirit promotions for the 2026 through 2032 US Pickleball Championships, will impact tourism under Florida statute.  The study requires the planned investment of up to $1 million in tourist development, tax funds for enhancements, including a new championship court, waterproof canopy, sound system upgrades, and the establishment of a training academy.  The analysis concludes that the improvements will have a positive and measurable impact on local tourism by supporting continued growth in event attendance, hotel revenue and destination visibility.  In 2024, the Open drew more than 50,000 attendees and generated an 18% increase in hotel metrics.  In 2025, attendance increased to 55,000, marking a 10% increase year over year increase, further reinforcing Collier County's position as a global hub for pickleball tourism.  I will make a comment on that pickleball tournament. I had a chance to go out there twice. Once in the beginning of the tournament and once on championship day. And it was impressive. The things that we have done for our partners, for Mike D.  They've really embraced it. They've really put their heart and soul into the deal. And I think we have set the bar nationally for pickleball. I mean, we are pickleball capital of the nation. Even people I've been in Texas twice in the last two weeks and they mention it when they find out that we’re from Collier County.  They know exactly where Collier County is. So I think it's a very positive thing. And it really felt good to hear outside of Collier County, outside of the market, to hear what a good job we’ve been doing. Chairman Hall: moved to accept the report Nancy Kerns: seconded; Motion passed unanimously 6-0 10. TEN MINUTE BREAK None 11. AGENCY PARTNER REPORTS 11b. Joseph St. Germain, President, Downs & St. Germain  Complete presentation is in handout  When I looked at these numbers to do a deeper dive to your competitive set, one of the things that we noticed is on the leisure sector, your market amongst the competitive set had the largest growth in demand and occupancy. So even though you only had a slight uptick in occupancy, most of the comp set had a decrease in occupancy. Page 9 of 475 May 20, 2025 Page 7  Overall, the percent change in occupancy year over year was behind the Keys in Palm beach, but ahead of the rest of the comp set.  You had the biggest growth in hotel demand. And I think that's an important metric for you given all the number of new hotels.  You're still number one in the comp set in average daily rate, despite the fact that it dropped a decent amount year over year.  These are your top markets: Chicago, New York, Miami, Cleveland, Boston  Those who would definitely recommend the area went from 77% to 78%. They'll definitely return. The reason why that is important, those are the people more likely to go home, talk about the area and really amplify your message that you're producing from marketing.  Things that we noticed in January through March was an increase of people coming to fish. Fishing went from 2% last year to 5% this year and golf, tennis, pickleball went from 5% to 9%. 11c. Kristen Murphy, VP, Account Strategy & Partner Development  Chicago is a year round market for us, but we do an enhanced campaign during the winter, December through February with a lot of multimedia mix in there. It is one of your established markets  Paradise is going to do your broader campaign with additional money  We did focus groups in Dallas as an emerging market and Boston and Cleveland  The overall words we heard most often; it's an elevated beach vacation or it's  It was also consistent with what they have experience in the nation. The one thing that we noticed was the cultural piece is that it's not top of mind for everybody  The tagline “only paradise will do” resonated very well  They like that extra sensory piece of just the phrase paradise in every sense  As we looked at the video, they saw it as a mature, peaceful and clean and uncrowded and upscale getaway  They thought the details of every image and video was done well done  They saw the space was clean which not only resonated with them, but with the destination as a whole  When they saw the name Naples, Marco Island, Everglades, for some people, they love that ecological experience  For some people, it is an important piece for a significant percentage of your visitors  They saw in the advertisements that it is one of those places where they can drop their routines Marketing updates  The focus groups, six of them total in three different markets found the image of the woman alone on the beach and the couple near the tiki hut by themselves off the charts appealing and all creative was immediately updated  Expectations, exceptional, and any word starting with E tested well in these focus groups  Eco is another trend doing well  In total we spent about 1.4 million across March and April  Miss Radler asked about this at the last meeting  We are holding strong March at an $18 return on ad spend and $12 for April  We are doing a dark skies Big Cypress content series with a presentation next meeting Page 10 of 475 May 20, 2025 Page 8 Nancy Kerns commented that the moon rising is of interest  We are seeing overall alcohol sales are skewing down across the board.  People on GLP1 are not ordering as much food in restaurants  They are looking for more outdoor recreation while on trips  Grandparents taking their grandchildren on trips is popular but doing it their way  Destination dupes are also popular 11d. Brandon Foust (via Zoom) Website Performance Slide Presentation  252,000 sessions, 79,000 of those were engaged with 212,000 users  The only numbers that were down were the engagement rate and the views per session  That is a good sign because it an indication of how we're operating in terms of the ad campaigns  We're sending users to the correct pages, so you're not seeing them skip as many pages  There were 80 new sign-ups in March last year, this year is over 450  When people are searching for Paradise Coast, Naples, they're showing up organically  The paid activity from the advertising is really driving a majority of traffic to the site  Florida is continuing to drive the bulk of the traffic to this site  A goal in the marketing plan was E newsletters  Getting email addresses gives us that much more qualified information about the prospective consumers 11e. Erin Murphy, Senior Account Executive, Lou Hammond Group  Some examples of free advertising as some call it in public relations  Southern Living and USA Today recommended everything from the beautiful beaches 3rd Street  For family vacationists, the Children's Museum, Shy Wolf Sanctuary, Naples Zoo, Big Cypress, Corkscrew Swamp were spotlighted  They encouraged visitors to stay at the Ritz Carlton or La Playa for a fun family getaway  Blueprint is a fast-growing digital media company that caters to women who are usually the family planners; recommended Big Cypress, Great Florida Birding Wildlife Trail and Everglades National Park  Media relations included introducing Jessica, who contributes to Sierra, to a swamp walk at Big Cypress in hopes of some National Geographic coverage  Adam Robb, who contributes to Forbes, Observer and Time and is known to get destinations and businesses listed on the Times World’s Greatest Places, can’t wait to come back here  Nattanat Naples is a newcomer to the destination It's a coffee shop during the day, and it transitions to a wine bar at night 11f. Amanda Townsend, Division Director, Collier County Museums  Our Cattle Drive attendance was a little down from last year  March visitation was over 11,000 across this system  Publications Communications Team was proud that social media outpaced web search in March as the way that people heard about us  Phil Fisher exhibit has been wildly popular  Folklore, Fish Tales and Family Stories at Museum of the Everglades this is the exhibit that we do every year with the school children K through 12 in Florida public schools  Photography of Mega Watkins is at the Ranch Page 11 of 475 May 20, 2025 Page 9  Mango Fest at Immokalee Pioneer Museum  School’s out, Museums are in is a summer theme  We are creating exhibit explorer backpacks that kid check out when visiting for a hands-on experience and they return them at the end of their visit  September 1st, we will be hosting the Naples Military Museum in our lecture hall and traveling gallery space 13. COUNCIL MEMBER DISCUSSION 13a. Discussion regarding date of the November 2025 TDC meeting Jay Tusa, Tourism Direct Asked if they would prefer to reschedule the November meeting or cancel due to the BCC meeting being moved to Nov. 18th Chairman Hall I’d be fine with canceling it – Canceled Via Consensus from the Council Clark Hill Naples Chamber, Florida Restaurant Lodging Association, Collier County Chapter, and the CBB had a nice reception at Paradise Park to celebrate National Tourism Week I thought it was well attended and there was a lot of energy Adrian Moses and his team, I felt, did just a great job Bill Kramer, City Council Member, Naples Five beach access points will be closed, 3rd, F, South, 14th, 15th and 16th, to replace seawalls and for the stormwater outfall project which will probably end up being 120 million Darrin Palumbo, City Council Member, Marco Island I was inspired by the pickleball conversation today and would desire a few more courts in the Marco area. I don't know how Everglade City feels, but I thought, wow, wouldn't it be great? I think you guys have a head start on better quality. But we can come up with some quality courts, work with the YMCA local and do a regional type of pickleball environment. 14. NEXT MEETING 14a. Next meeting date June 17, 2025 15. ADJOURNED ***** Page 12 of 475 May 20, 2025 Page 10 There being no further business for the good of The County, the Tourist Development Council meeting was adjourned at 10:16 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________________ Chris Hall, Chairman These Minutes were approved by the Council on ________________________________________, as presented ____________________ or amended ____________________. Page 13 of 475 1 Tourism Director Report TDC, June 17, 2025 Page 14 of 475 Tourism Director Report April 2025 TDT Collection Report Tourist Development Tax Revenue for April 2025 was $8,422,608, resulting in a year-to-date total of $32,166,977. April 2025 Monthly Visitor Snapshot Occupancy increased by 4.2% year-over-year to 67%. The Average Daily Rate (ADR) increased by 0.09% to $381.91, contributing to a 5.2% rise in Revenue Per Available Room (RevPAR). Total visitation declined by 5.3%, primarily due to a decrease in day trippers. Despite the drop in visitation, Visitor Days and Room Nights grew by 3.1%, supported by a continued increase in Average Length of Stay. Direct visitor spending declined by 0.04%, with total economic impact down 0.7% year-over- year. International visitation decreased by 7.9%, driven by a 19.4% drop in Canadian visitors. All other international markets posted year-over-year gains. Page 15 of 475 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS MAY 2025 FOR THE MONTH OF APRIL 2025 VENDOR TAX COLLECTIONS BREAKDOWN FISCAL 2023-2024 FISCAL 2024-2025 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $8,138,935 $8,422,608 $283,673 3.49 % Year to Date $33,901,386 $34,147,476 $246,090 0.73 % HOTEL / MOTEL Current Month $4,433,450 $4,553,649 $120,199 2.71 % Year to Date $19,092,047 $19,618,946 $526,899 2.76 % REALTORS Current Month $624,553 $616,758 - $7,795 -1.25 % Year to Date $3,710,021 $3,159,901 - $550,120 -14.83 % INDIVIDUALS (APTS/CONDOS S F HOMES) Current Month $2,992,106 $3,163,837 $171,731 5.74 % Year to Date $10,711,148 $11,025,285 $314,137 2.93 % Page 16 of 475 Collier County Tourist Development Tax Revenue Fund Reporting Fund Adopted Budget Updated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities 1100 1,357,700 1,635,938 873,357 1,151,768 278,410 TDC Promotion 1101 13,643,700 16,849,616 8,776,479 11,269,163 2,492,684 Non‐County Museums 1103 724,300 872,733 465,915 613,345 147,430 TDC Admin 1104 - - 0 - - Beach Renourishment 1105 14,782,800 17,812,289 9,509,220 12,537,880 3,028,661 Disaster Recovery 1106 - - 0 - - County Museums 1107 2,000,000 2,000,000 1,286,525 2,000,000 713,475 TDC Capital 1108 5,415,500 6,525,317 3,483,588 4,594,821 1,111,234 Gross Budget 37,924,000 45,695,892 24,395,084 32,166,977 7,771,893 Less 5% Rev Res (1,896,200)20.49% % Over/(Under) Bud 31.9% Net Budget 36,027,800 Collections Month Reported Actual Cum YTD % Budget Collected to Date % Variance FY24 Collections % Variance FY23 Collections % Variance FY22 Collections Nov 2,137,562 2,137,562 5.64% -16.72% -9.20% -5.03% Dec 3,465,253 5,602,815 14.77% 5.83% 30.93% 19.12% Jan 4,632,754 10,235,570 26.99% 5.02% 24.82% 3.04% Feb 6,466,174 16,701,744 44.04% -1.10% 19.50% 8.28% Mar 7,042,625 23,744,369 62.61% 2.54% 10.66% 8.83% Apr 8,422,608 32,166,977 84.82% 3.49% 15.42% 0.80% May - 32,166,977 84.82% n/a n/a n/a June - 32,166,977 84.82% n/a n/a n/a July - 32,166,977 84.82% n/a n/a n/a Aug - 32,166,977 84.82% n/a n/a n/a Sept - 32,166,977 84.82% n/a n/a n/a Oct - 32,166,977 84.82% n/a n/a n/a Total 32,166,977 32,166,977 YTD 1.16% 15.77% 5.62% 97.0% 97.0% 97.0%45,695,892 Forecast Budget Comparison 5 Yr History-Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov 4.8% 4.8%1,827,211 2,137,562 310,352 2,137,561 Dec 11.0% 6.2%2,338,559 3,465,253 1,126,694 3,465,253 Jan 20.2% 9.2%3,502,227 4,632,754 1,130,527 4,632,754 Feb 33.1% 12.8%4,869,752 6,466,174 1,596,422 6,466,174 Mar 47.3% 14.2%5,397,019 7,042,625 1,645,606 7,042,625 Apr 64.3% 17.0%6,460,316 8,422,608 1,962,292 8,422,608 May 73.0% 8.7%3,303,306 - - 3,303,306 June 79.1% 6.1%2,299,023 - - 2,299,023 July 84.7% 5.6%2,134,934 - - 2,134,934 Aug 90.7% 6.0%2,277,930 - - 2,277,930 Sept 95.5% 4.8%1,816,973 - - 1,816,973 Oct 100.0% 4.5%1,696,749 - - 1,696,749 Total 100.0% 100.0%37,924,000 32,166,977 7,771,893 45,695,892 % over/(under) budget 31.9%20.49% FY 25 TDT Collections Report 30-Apr-2025 $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported Tourist Development Tax Collection Curve Budgeted Collections Actual Collections M:\Revenue Report\TDC Revenue\TDC Update Report\2025\TDT Tax Collector Reports\06‐TDC Updates April.xlsx Page 17 of 475 Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,357,700 1,635,938 873,357 1,151,768 278,410 TDC Promotion1101 13,643,700 16,849,616 8,776,479 11,269,163 2,492,684 Non‐County Museums1103 724,300 872,733 465,915 613,345 147,430 TDC Admin 1104 - - 0 - - Beach Renourishment1105 14,782,800 17,812,289 9,509,220 12,537,880 3,028,661 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 1,286,525 2,000,000 713,475 TDC Capital1108 5,415,500 6,525,317 3,483,588 4,594,821 1,111,234 Gross Budget 37,924,000 45,695,892 24,395,084 32,166,977 7,771,893 Less 5% Rev Res(1,896,200)20.49% % Over/(Under) Bud 31.9%Net Budget 36,027,800CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY24 Collections% Variance FY23 Collections% Variance FY22 CollectionsNov 2,137,562 2,137,562 5.64% -16.72% -9.20% -5.03%Dec 3,465,253 5,602,815 14.77% 5.83% 30.93% 19.12%Jan 4,632,754 10,235,570 26.99% 5.02% 24.82% 3.04%Feb 6,466,174 16,701,744 44.04% -1.10% 19.50% 8.28%Mar 7,042,625 23,744,369 62.61% 2.54% 10.66% 8.83%Apr 8,422,608 32,166,977 84.82% 3.49% 15.42% 0.80%May - 32,166,977 84.82% n/a n/a n/aJune - 32,166,977 84.82% n/a n/a n/aJuly - 32,166,977 84.82% n/a n/a n/aAug - 32,166,977 84.82% n/a n/a n/aSept - 32,166,977 84.82% n/a n/a n/aOct - 32,166,977 84.82% n/a n/a n/aTotal32,166,977 32,166,977 YTD 1.16% 15.77% 5.62%97.0% 97.0% 97.0%45,695,892ForecastFY 25 TDT Collections Report30-Apr-2025M:\Revenue Report\TDC Revenue\TDC Update Report\2025\TDT Tax Collector Reports\06‐TDC Updates April.xlsxPage 18 of 475 Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.8% 4.8%1,827,211 2,137,562 310,352 2,137,561 Dec11.0% 6.2%2,338,559 3,465,253 1,126,694 3,465,253 Jan20.2% 9.2%3,502,227 4,632,754 1,130,527 4,632,754 Feb33.1% 12.8%4,869,752 6,466,174 1,596,422 6,466,174 Mar47.3% 14.2%5,397,019 7,042,625 1,645,606 7,042,625 Apr64.3% 17.0%6,460,316 8,422,608 1,962,292 8,422,608 May73.0% 8.7%3,303,306 - - 3,303,306 June79.1% 6.1%2,299,023 - - 2,299,023 July84.7% 5.6%2,134,934 - - 2,134,934 Aug90.7% 6.0%2,277,930 - - 2,277,930 Sept95.5% 4.8%1,816,973 - - 1,816,973 Oct100.0% 4.5%1,696,749 - - 1,696,749 Total100.0% 100.0%37,924,000 32,166,977 7,771,893 45,695,892 % over/(under) budget 31.9%20.49% $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2025\TDT Tax Collector Reports\06‐TDC Updates April.xlsxPage 19 of 475 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 05/07/2025 09:55AM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- April ---- Tourist Tax ---- 04/01/2025-04/30/202 5 -- CC - Collier County - Unincorporated 2025 April 4,808,304.74 4,808,304.74 Tourist Tax EC - Everglades City 2025 April 52,602.42 52,602.42 Tourist Tax IM - Immokalee 2025 April 5,177.34 5,177.34 Tourist Tax MI - Marco Island 2025 April 2,212,741.29 2,212,741.29 Tourist Tax NA - Naples 2025 April 1,343,782.26 1,343,782.26 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples 2025 April 8,422,608.05 8,422,608.05 Tourist Tax Grand Total Page 20 of 475 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 05/07/2025 10:03AM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- 10/01/2024-04/30/202 5 -- CC - Collier County - Unincorporated 2024 October 1,251,054.38 1,251,054.38 Tourist Tax CC - Collier County - Unincorporated 2024 November 1,329,812.49 1,329,812.49 Tourist Tax CC - Collier County - Unincorporated 2024 December 2,077,169.22 2,077,169.22 Tourist Tax CC - Collier County - Unincorporated 2024 December, November, October 4,658,036.09 4,658,036.09 Tourist Tax CC - Collier County - Unincorporated 2025 January 2,693,732.79 2,693,732.79 Tourist Tax CC - Collier County - Unincorporated 2025 February 3,954,600.47 3,954,600.47 Tourist Tax CC - Collier County - Unincorporated 2025 March 4,052,196.58 4,052,196.58 Tourist Tax CC - Collier County - Unincorporated 2025 April 4,808,304.74 4,808,304.74 Tourist Tax CC - Collier County - Unincorporated 2025 April, February, January, March 15,508,834.58 15,508,834.58 Tourist Tax CC - Collier County - Unincorporated April, December, February, January, March, November, October 20,166,870.67 20,166,870.67 Tourist Tax EC - Everglades City 2024 October 4,757.68 4,757.68 Tourist Tax EC - Everglades City 2024 November 7,360.57 7,360.57 Tourist Tax EC - Everglades City 2024 December 11,077.57 11,077.57 Tourist Tax EC - Everglades City 2024 December, November, October 23,195.82 23,195.82 Tourist Tax EC - Everglades City 2025 January 16,457.44 16,457.44 Tourist Tax EC - Everglades City 2025 February 21,187.66 21,187.66 Tourist Tax EC - Everglades City 2025 March 27,301.01 27,301.01 Tourist Tax EC - Everglades City 2025 April 52,602.42 52,602.42 Tourist Tax EC - Everglades City 2025 April, February, January, March 117,548.53 117,548.53 Tourist Tax EC - Everglades City April, December, February, January, March, November, October 140,744.35 140,744.35 Tourist Tax Page 21 of 475 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 05/07/2025 10:03AM 2 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date IM - Immokalee 2024 October 2,657.82 2,657.82 Tourist Tax IM - Immokalee 2024 November 2,938.49 2,938.49 Tourist Tax IM - Immokalee 2024 December 4,398.84 4,398.84 Tourist Tax IM - Immokalee 2024 December, November, October 9,995.15 9,995.15 Tourist Tax IM - Immokalee 2025 January 3,312.24 3,312.24 Tourist Tax IM - Immokalee 2025 February 3,884.47 3,884.47 Tourist Tax IM - Immokalee 2025 March 3,820.36 3,820.36 Tourist Tax IM - Immokalee 2025 April 5,177.34 5,177.34 Tourist Tax IM - Immokalee 2025 April, February, January, March 16,194.41 16,194.41 Tourist Tax IM - Immokalee April, December, February, January, March, November, October 26,189.56 26,189.56 Tourist Tax MI - Marco Island 2024 October 495,411.75 495,411.75 Tourist Tax MI - Marco Island 2024 November 461,052.08 461,052.08 Tourist Tax MI - Marco Island 2024 December 819,306.83 819,306.83 Tourist Tax MI - Marco Island 2024 December, November, October 1,775,770.66 1,775,770.66 Tourist Tax MI - Marco Island 2025 January 1,073,819.81 1,073,819.81 Tourist Tax MI - Marco Island 2025 February 1,230,292.65 1,230,292.65 Tourist Tax MI - Marco Island 2025 March 1,626,233.15 1,626,233.15 Tourist Tax MI - Marco Island 2025 April 2,212,741.29 2,212,741.29 Tourist Tax MI - Marco Island 2025 April, February, January, March 6,143,086.90 6,143,086.90 Tourist Tax MI - Marco Island April, December, February, January, March, November, October 7,918,857.56 7,918,857.56 Tourist Tax NA - Naples 2024 October 226,478.94 226,478.94 Tourist Tax Page 22 of 475 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 05/07/2025 10:03AM 3 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date NA - Naples 2024 November 336,398.69 336,398.69 Tourist Tax NA - Naples 2024 December 553,325.46 553,325.46 Tourist Tax NA - Naples 2024 December, November, October 1,116,203.09 1,116,203.09 Tourist Tax NA - Naples 2025 January 845,457.07 845,457.07 Tourist Tax NA - Naples 2025 February 1,256,209.16 1,256,209.16 Tourist Tax NA - Naples 2025 March 1,333,098.80 1,333,098.80 Tourist Tax NA - Naples 2025 April 1,343,782.26 1,343,782.26 Tourist Tax NA - Naples 2025 April, February, January, March 4,778,547.29 4,778,547.29 Tourist Tax NA - Naples April, December, February, January, March, November, October 5,894,750.38 5,894,750.38 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples Grand Total April, December, February, January, March, November, October 34,147,412.52 34,147,412.52 Tourist Tax Page 23 of 475 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 05/07/2025 09:47AM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: April ---- Tourist Tax ---- 04/01/2025-04/30/202 5 -- 02 - CONDOMINIUM April 1,325,967.85 1,325,967.85 Tourist Tax 05 - HOTEL April 4,553,649.01 4,553,649.01 Tourist Tax 06 - INTERVAL OWNER April 21,634.77 21,634.77 Tourist Tax 07 - MOBILE HM PARK April 7,113.17 7,113.17 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April 616,757.63 616,757.63 Tourist Tax 12 - RV PARK /CAMPGD April 59,616.64 59,616.64 Tourist Tax 13 - SINGLE FAMILY April 1,837,868.98 1,837,868.98 Tourist Tax 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY April 8,422,608.05 8,422,608.05 Tourist Tax Grand Total Page 24 of 475 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 05/07/2025 09:58AM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: ---- Tourist Tax ---- 10/01/2024-04/30/202 5 -- 01 - APARTMENTS October 113.17 113.17 Tourist Tax 10/11/2024 02 - CONDOMINIUM January 287,321.98 287,321.98 Tourist Tax 02 - CONDOMINIUM February 394,658.64 394,658.64 Tourist Tax 02 - CONDOMINIUM March 668,529.77 668,529.77 Tourist Tax 02 - CONDOMINIUM April 1,325,967.85 1,325,967.85 Tourist Tax 02 - CONDOMINIUM October 81,224.40 81,224.40 Tourist Tax 02 - CONDOMINIUM November 57,047.69 57,047.69 Tourist Tax 02 - CONDOMINIUM December 123,047.99 123,047.99 Tourist Tax 02 - CONDOMINIUM April, December, February, January, March, November, October 2,937,798.32 2,937,798.32 Tourist Tax 05 - HOTEL January 2,855,575.15 2,855,575.15 Tourist Tax 05 - HOTEL February 3,244,834.45 3,244,834.45 Tourist Tax 05 - HOTEL March 4,068,078.93 4,068,078.93 Tourist Tax 05 - HOTEL April 4,553,649.01 4,553,649.01 Tourist Tax 05 - HOTEL October 1,090,686.73 1,090,686.73 Tourist Tax 05 - HOTEL November 1,405,067.56 1,405,067.56 Tourist Tax 05 - HOTEL December 2,401,054.30 2,401,054.30 Tourist Tax 05 - HOTEL April, December, February, January, March, November, October 19,618,946.13 19,618,946.13 Tourist Tax 06 - INTERVAL OWNER January 24,469.69 24,469.69 Tourist Tax 06 - INTERVAL OWNER February 23,485.94 23,485.94 Tourist Tax 06 - INTERVAL OWNER March 19,151.62 19,151.62 Tourist Tax 06 - INTERVAL OWNER April 21,634.77 21,634.77 Tourist Tax Page 25 of 475 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 05/07/2025 09:58AM 2 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 06 - INTERVAL OWNER October 16,647.27 16,647.27 Tourist Tax 06 - INTERVAL OWNER November 14,377.09 14,377.09 Tourist Tax 06 - INTERVAL OWNER December 25,418.42 25,418.42 Tourist Tax 06 - INTERVAL OWNER April, December, February, January, March, November, October 145,184.80 145,184.80 Tourist Tax 07 - MOBILE HM PARK January 2,821.70 2,821.70 Tourist Tax 07 - MOBILE HM PARK February 4,702.74 4,702.74 Tourist Tax 07 - MOBILE HM PARK March 5,396.38 5,396.38 Tourist Tax 07 - MOBILE HM PARK April 7,113.17 7,113.17 Tourist Tax 07 - MOBILE HM PARK October 580.49 580.49 Tourist Tax 07 - MOBILE HM PARK November 1,087.15 1,087.15 Tourist Tax 07 - MOBILE HM PARK December 1,636.88 1,636.88 Tourist Tax 07 - MOBILE HM PARK April, December, February, January, March, November, October 23,338.51 23,338.51 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY January 434,145.63 434,145.63 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY February 1,179,273.11 1,179,273.11 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY March 733,790.10 733,790.10 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April 616,757.63 616,757.63 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY October 35,604.14 35,604.14 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY November 57,918.16 57,918.16 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December 102,412.59 102,412.59 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April, December, February, January, March, November, October 3,159,901.36 3,159,901.36 Tourist Tax 12 - RV PARK /CAMPGD January 22,679.38 22,679.38 Tourist Tax Page 26 of 475 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 05/07/2025 09:58AM 3 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 12 - RV PARK /CAMPGD February 36,345.98 36,345.98 Tourist Tax 12 - RV PARK /CAMPGD March 43,310.97 43,310.97 Tourist Tax 12 - RV PARK /CAMPGD April 59,616.64 59,616.64 Tourist Tax 12 - RV PARK /CAMPGD October 3,739.68 3,739.68 Tourist Tax 12 - RV PARK /CAMPGD November 2,072.30 2,072.30 Tourist Tax 12 - RV PARK /CAMPGD December 6,817.01 6,817.01 Tourist Tax 12 - RV PARK /CAMPGD April, December, February, January, March, November, October 174,581.96 174,581.96 Tourist Tax 13 - SINGLE FAMILY January 1,005,765.82 1,005,765.82 Tourist Tax 13 - SINGLE FAMILY February 1,582,873.55 1,582,873.55 Tourist Tax 13 - SINGLE FAMILY March 1,504,392.13 1,504,392.13 Tourist Tax 13 - SINGLE FAMILY April 1,837,868.98 1,837,868.98 Tourist Tax 13 - SINGLE FAMILY October 751,764.69 751,764.69 Tourist Tax 13 - SINGLE FAMILY November 599,992.37 599,992.37 Tourist Tax 13 - SINGLE FAMILY December 804,890.73 804,890.73 Tourist Tax 13 - SINGLE FAMILY April, December, February, January, March, November, October 8,087,548.27 8,087,548.27 Tourist Tax 01 - APARTMENTS, 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY April, December, February, January, March, November, October 34,147,412.52 34,147,412.52 Tourist Tax Grand Total Page 27 of 475 6/17/2025 Item # 8.A ID# 2025-2079 Executive Summary Recommendation to approve the submittal of the Local Government Funding Request (LGFR) Beach Project Applications to the Florida Department of Environmental Protection (FDEP) for Fiscal Year 2026/2027, and to approve a Resolution supporting the County’s applications to FDEP, and make a finding that these items promote tourism. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. OBJECTIVE: To approve the submittal of the LGFR Beach Applications to the Florida Department of Environmental Protection (FDEP) and approve a Resolution in support of the applications for long range budget plan requests for beach renourishment projects for fiscal year 2026/2027. CONSIDERATIONS: On March 18, 2025 (Agenda Item 16.B.7.), the Board awarded a Work Order to APTIM Environmental & Infrastructure, Inc., under Contract No. 18-7432-CZ, to assist the County with the preparation of the 2026/2027 Local Government Funding Request (LGFR) for Collier County’s coastal protection projects. APTIM Environmental & Infrastructure, Inc., assessed all the elements of the County’s coastal projects required by Chapter 62B- 36, F.A.C., the LGFR applications, and related documents in order to increase the County’s FDEP ranking and cost- sharing opportunities. The evaluation was completed for the County’s coastal protection projects: South Marco Island, Collier Beach Renourishment Projects, and the County’s inlet projects: Wiggins Pass and Doctors Pass. APTIM completed the applications on behalf of the County. The Fiscal Year 2026/2027 applications will entail the following locations and funding requests: • South Marco Island – Design, Permitting, Monitoring (Physical & Turtle), and Beach Tilling • Collier County Beaches – Doctors Pass Design, Permitting, Construction, Monitoring (Physical, Biological, Shorebirds, and Turtles), and Beach Tilling • Wiggins Pass Inlet – Permitting (Full Channel Dredging), Construction (Full Channel Dredging), Monitoring (Physical & Environmental), and Beach Tilling This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan. FISCAL IMPACT: The Local Government Funding Requests are prepared yearly for anticipated state cost-share funding reimbursement. The application requests are estimates based on project scope, funding availability, ranking, and other state and federal funding. Projections for future years are also included in the requests for informational purposes.The total FY 2026-2027 estimated total costs ($15,303,525) include: Tourist Development Tax funds are currently available within Beach Renourishment Fund 1105 to accomplish this work. State approval may lead to future state cost-share participation on these projects through FDEP grant agreement and contract. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To approve the submittal of the Local Government Funding Request (LGFR) Beach Project Applications to the Florida Department of Environmental Protection (FDEP) for Fiscal Year 2026/2027, and to approve a Resolution supporting the County’s applications to FDEP, and make a finding that these projects promote tourism. Page 28 of 475 6/17/2025 Item # 8.A ID# 2025-2079 PREPARED BY: Andrew Miller, Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division ATTACHMENTS: 1. Resolution beach mgmt- stamped 2. Application - Wiggins Pass 3. Application - Collier County 4. Application - South Marco Page 29 of 475 Page 30 of 475 Page 31 of 475 Page 32 of 475 Page 33 of 475 Page 34 of 475 Page 35 of 475 Page 36 of 475 Page 37 of 475 Page 38 of 475 Page 39 of 475 Page 40 of 475 Page 41 of 475 Page 42 of 475 Page 43 of 475 Page 44 of 475 Page 45 of 475 Page 46 of 475 Page 47 of 475 Page 48 of 475 Page 49 of 475 Page 50 of 475 Page 51 of 475 Page 52 of 475 Page 53 of 475 Page 54 of 475 Page 55 of 475 Page 56 of 475 Page 57 of 475 Page 58 of 475 Page 59 of 475 Page 60 of 475 Page 61 of 475 Page 62 of 475 Page 63 of 475 Page 64 of 475 Page 65 of 475 Page 66 of 475 Page 67 of 475 Page 68 of 475 Page 69 of 475 Page 70 of 475 Page 71 of 475 Page 72 of 475 Page 73 of 475 Page 74 of 475 Page 75 of 475 Page 76 of 475 Page 77 of 475 Page 78 of 475 Page 79 of 475 Page 80 of 475 Page 81 of 475 Page 82 of 475 Page 83 of 475 Page 84 of 475 Page 85 of 475 Page 86 of 475 Page 87 of 475 Page 88 of 475 Page 89 of 475 Page 90 of 475 Page 91 of 475 Page 92 of 475 Page 93 of 475 Page 94 of 475 Page 95 of 475 Page 96 of 475 Page 97 of 475 Page 98 of 475 Page 99 of 475 Page 100 of 475 Page 101 of 475 Page 102 of 475 Page 103 of 475 Page 104 of 475 Page 105 of 475 Page 106 of 475 Page 107 of 475 Page 108 of 475 Page 109 of 475 Page 110 of 475 Page 111 of 475 Page 112 of 475 Page 113 of 475 Page 114 of 475 Page 115 of 475 Page 116 of 475 Page 117 of 475 6/17/2025 Item # 9.A ID# 2025-2046 Executive Summary Recommendation to accept the Tourism Impact Study for the Sun-N-Fun Lagoon. OBJECTIVE: To accept the report of the Tourism Impact Study concerning the Sun-N-Fun Lagoon. CONSIDERATIONS: The Collier County Parks and Recreation Division seeks to obtain TDC grant funding to supplement local funding for the Sun-N-Fun Lagoon based on an independent professional analysis performed at the expense of the Tourist Development Council, demonstrating the facility's positive impact on tourist-related businesses in the county. The Sun-N-Fun Lagoon is a publicly owned and operated water park located in the North Collier Regional Park with several features, including a Wading Pool, Lazy River, Activity Pool, Interactive Water Feature, Family Pool, Major Slide feature, and Dive Pool. Renovations continue at the facility, which is partially open for the 2025 summer season. Staff has been charged with evaluating the Tourism benefit provided by the facility to support future TDC Grant funding requests for capital infrastructure, operating expenses, and promotion for the Sun-N-Fun Lagoon. At the July 16, 2024, TDC meeting, the Council recommended a request from Collier County Parks and Recreation Division for Tourist Development Tax funding for a Tourism Impact Study for the Sun-N-Fun Lagoon in an amount not to exceed $50,000 by a vote of 7-1. The BCC approved this item on the October 22, 2024, Consent Agenda. The Parks and Recreation Division contracted Hunden Partners to conduct the study. In 2023, there were 86,000 total visits, with 64,700 visits from within 25 miles, 9,500 visits from 25-100 miles, and 11,800 visits from more than 100 miles. This represents an average of 29% of visits from over 25 miles away. The study found that “a basic renovation or enhancements of the existing facility would be sufficient to attract regional tourism.” This study corresponds with the following focus areas of the Strategic Plan: Quality of Place, Infrastructure and Asset Management, and Responsible Governance. FISCAL IMPACT: Acceptance of the Tourism Impact Study for the Sun-n-Fun Lagoon does not result in any additional fiscal impact at this time. A future TDC grant funding request may be developed based on Board direction regarding capital infrastructure, operating expenses, and promotion for the Sun-n-Fun Lagoon. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATIONS: To accept the Tourism Impact Study for the Sun-N-Fun Lagoon. PREPARED BY: John Melleky, Arts and Culture Manager, Tourism Division ATTACHMENTS: 1. Sun-N-Fun Market Findings 6-9-25 -compressed Page 118 of 475 Collier County, FL Sun-N-Fun Lagoon Water Park Assessment Market Demand and Financial & Economic Analysis FINAL REPORT June 2025 Page 119 of 475 | hunden.com | ©2025 Hunden 2 Table of Contents Executive Summary 1. Sun-N-Fun Lagoon Historical Performance & Impact Profile 2. Regional Competitive Water Park Facilities Analysis 3. Future Facility Upgrades & Improvements 4. Demand & Financial Projections 5. Economic, Fiscal and Employment Impact Analysis Page 120 of 475 | hunden.com | ©2025 Hunden 3 §Entertainment Venues & Mixed-Use Districts §Stadiums, Arenas & Event Centers §Convention & Conference Centers §Headquarters, Conference & Boutique Hotels §Tournament Sports Complexes §Retail, Restaurant, Residential, Office §University Assets & Districts §Fairgrounds & Expos §Fine Arts Venues, Distilleries & Attractions HUNDEN QUALIFICATIONS: Hunden Partners is a full-service global real estate development advisory practice, providing public and private sector clients with confidence and results so they can move their projects from concept through execution. With more than 28 years of experience on 1,000+ projects, Mr. Hunden and his team are relied-upon guides and advisors that provide owner’s representation services, project management and strategy, and the individual components of the process: feasibility and financing studies, impact analysis, governance/management structures, deal negotiation and team- assembly — managing RFQ/P processes for developers, architects, construction, management companies and service providers. Hunden Partners professionals have provided all the above services for hundreds of client projects worldwide for the public, non-profit and private sectors. In addition, our professionals have prior professional career experience in municipal and state government, economic and real estate development, real estate law, hotel operations, and non-profit management. More than 80 percent of our clients are public entities, such as municipalities, counties, states, convention bureaus, authorities and other quasi- government entities empowered to conduct real estate, economic development, and tourism activities. applies market realities to Live / Work / Play / Visit placemaking Page 121 of 475 Executive SummaryExecutive Summary Page 122 of 475 | hunden.com | ©2025 Hunden 5 Economic Impact Study Introduction Hunden was engaged by Collier County and the regional CVB to evaluate the future of Sun-N-Fun Lagoon, determining whether to maintain the facility as is or expand its offerings to drive increased tourism to Collier County. The analysis focused on understanding the park’s overall tourism impact, assessing whether Sun-N-Fun Lagoon qualifies for Tourism Development Council funding, and, if so, identifying potential facility improvements that would enhance its sustainability and ability to attract and support tourism growth. The Park has been closed indefinitely due to renovations, electrical upgrades, repairs, and replacement of slides, old motors, and pumps. In March 2025, the facility reopened temporarily to accommodate the surge of spring break tourism. Through a market, financial, and impact study that reflects the current water park industry in Collier County and throughout the region, Hunden will profile the historical performance of the facility, evaluate the proposed facility enhancements, make projections of performance and spending, and assesses the jobs and tax impacts of the proposed enhancements, especially as the enhancements compare to the performance and impact history of the Park . Page 123 of 475 | hunden.com | ©2025 Hunden 6 Situational Overview The 6.1-acre Sun-N-Fun Lagoon, situated within North Collier Regional Park, offers a range of engaging water attractions. The facility features four pools, five water slides, a splash pad, water-dumping buckets, and water pistols. A Tadpole Pool is specially designed for children ages 6 and under, and a Turtle Cove is tailored for kids aged 5 to 12. The facility is generally open from Memorial Day through Labor Day and has special openings during Thanksgiving and Christmas vacations. However, Sun-N-Fun has been shut down since June 2024 and other significant closures occurred in 2022 and 2023. For the 2025 busy season, the facility will operate at partial capacity while renovations continue the waterslides and lazy river. The County, along with the staff managing and operating Sun-N-Fun Lagoon, aims to fully reopen the park at the optimal time, ensuring it is both well-managed and accessible to the public. Page 124 of 475 | hunden.com | ©2025 Hunden 7 Key Questions This report aims to answer the following Key Questions of the study: •Would a renovation or facility enhancements make Sun-N-Fun eligible for TDC funding by boosting regional tourism? •Has the park historically drawn enough out-of-county visitors to justify TDC funding? •What major upgrades could enhance the facility’s long-term appeal and economic impact? •What strategic improvements would position the facility as a key tourism driver? •What are the pros and cons of third-party management, and which model best fits current market conditions? Page 125 of 475 | hunden.com | ©2025 Hunden 8 Stakeholder Engagement 8 Stakeholder Meetings & Sessions 20 Individual Stakeholders 11 Individual Organizations §Collier County Administrative Department §Collier County Corporate Financial & Management Services §Collier County Parks & Recreation Department §Collier County Commissioners §Great Wolf Lodge §Sun-N-Fun Lagoon Staff §Safe & Healthy Children’s Coalition §Naples Fire-Rescue Department §Local Community Members §Covenant Church §Marriott International Hunden interviewed several local stakeholders and organizations during the official site visit. Interview feedback will help to gain a current understanding of activity at the facility and within the county as well as its surrounding communities. This utilization of the feedback allows Hunden to identify potential opportunities for Sun-N-Fun. Page 126 of 475 | hunden.com | ©2025 Hunden 9 Stakeholder Feedback Themes The following themes capture the key focus areas from our stakeholder interviews and sessions. The Lagoon has only had “band- aid” fixes for the last 10–12 years. High demand for “funbrellas.” Need more shaded areas for families. Residents would be willing to pay slightly more for the venue to be open. The waterpark accommodates visitors from Lee County and the Miami metro. The Lagoon is a vital venue for school trips and private rentals. Sun-N-Fun is a popular activity for visiting families. Hiring a 3rd-party operator is on the table and preferred by most. Limited activities for families in Naples. Sun-N-Fun fills that gap. Sun Splash has been marketing to Collier County residents. Page 127 of 475 | hunden.com | ©2025 Hunden 10 Sun-N-Fun Visitation Highlights 2019 Visitation Data 2023 Visitation Data Visitation Dot Density Map (2018-2023) 144,000 Total Visits 97,700 Visits from within 25 Miles 19,500 Visits from between 25 & 100 Miles 26,800 Visits from more than 100 Miles 86,000 Total Visits 64,700 Visits from within 25 Miles 9,500 Visits from between 25 & 100 Miles 11,800 Visits from more than 100 Miles Source: Placer.ai Page 128 of 475 | hunden.com | ©2025 Hunden 11 Impact Methodology Scenario 1: Baseline Maintenance Upgrades Scenario 2: Extensive Alterations & Upgrades Electrical Upgrades Repairs and Replacements of Slides Replacements of Water Pumps 3rd-Party Management Integration New Cabana Rentals Interactive Water Feature To evaluate the park’s impact on the tourism economy, Hunden projected the facility’s performance with essential maintenance upgrades for reopening (Scenario 1: Baseline). Additionally, Hunden identified a second scenario (Scenario 2: Extensive Alterations & Upgrades) to ensure long- term sustainability, exploring considerations such as pricing strategies, operational enhancements, and future facility upgrades. These projections provide a strategic framework to guide future decisions for Sun-N-Fun Lagoon. Page 129 of 475 | hunden.com | ©2025 Hunden 12 Summary of Impacts to Collier County SCENARIO 1 30-Year Impact SCENARIO 2 30-Year Impact Incremental Impact Spending $ (millions)$ (millions)$ (millions) Direct $99.0 $106.9 + $8.0 Indirect $39.6 $43.6 + $4.0 Induced $24.1 $28.1 + $4.0 Total $162.7 $178.6 + $16.0 Earnings $ (millions)$ (millions)$ (millions) Direct $45.2 $48.7 + $3.5 Indirect $14.7 $16.0 + $1.3 Induced $9.9 $11.1 + $1.3 Total $69.8 $75.9 + $6.1 FTE Supported Average Average Average Direct 26 28 + 2 Indirect 11 12 + 1 Induced 6 7 + 1 Total 43 47 + 4 Fiscal Impact $ (millions)$ (millions)$ (millions) County Sales Tax (6%)$5.9 $6.4 + $0.5 County Hotel Tax (5%)$0.7 $0.7 --- Total $6.7 $7.2 + $0.5 $16.0MIncremental Net New Spending because of Scenario 2 Incremental Net New Earnings because of Scenario 2 $6.1M 4Incremental Net New FTEs because of Scenario 2 Incremental Net New Tax Revenue because of Scenario 2 $0.5M Page 130 of 475 | hunden.com | ©2025 Hunden 13 Key Answers •Would a basic renovation or enhancements of the existing facility be sufficient to attract regional tourism, making it eligible for TDC funding? •Yes, facility enhancements will further boost regional tourism. •Has the park historically drawn enough out-of-county visitors to justify TDC funding? •Yes. Average of 29 percent of visitation from over 25 miles away. •What major upgrades could enhance the facility’s long-term appeal and economic impact? •Rental Cabanas, Interactive Water Feature. •What strategic improvements would position it as a key tourism driver? •Third -Party Management presents the potential for stronger operations & marketing which results in a more efficient asset. •What are the pros and cons of third-party management, and which model best fits current market conditions? •Incentive-based model, driving improvement, management fees, lower facility staffing costs. Page 131 of 475 01 Sun-N-Fun Lagoon Water Park Historical Performance & Impact Profile Page 132 of 475 | hunden.com | ©2025 Hunden 15 Ticket Revenue By Origin 65%11% 24% Sun-N-Fun Ticket Revenue by County (2023) Collier County Lee County Other Counties •On average, approximately 52 percent of point-of-sale ticket revenue generated at Sun-N-Fun Lagoon is from non-Collier County residents. •In 2023, 24 percent of point-of-sale ticket revenue generated was from outside Lee or Collier County, which highlights the attraction of Sun-N-Fun to long-distance visitors. •Improvements at Sun Splash Family Waterpark in Lee County and unreliable operations at Sun-N-Fun could be contributing factors to lessening revenue from non-Collier County residents from 2018 to 2023. 40% 49%46% 65% 48% 60% 51%54% 35% 52% 0% 10% 20% 30% 40% 50% 60% 70% 2018 2019 2022 2023 AVERAGE In- vs. Out-of-County Ticket Revenue (excluding 2020-2021) Collier County Out of Area Source: Collier County Financial Department & Collier County Parks & Recreation Page 133 of 475 | hunden.com | ©2025 Hunden 16 •During 2018–2019 and 2022–2023, a robust 29 percent of visits came from those further than 25 miles away. •13 percent of those visits were from regional distances and 16 percent of visits were from long-distance visitors. •Annual visitation has consistently decreased from 158,000 in 2018 to 86,000 visits in 2023. This is mainly be due to ongoing maintenance and quality issues at the Lagoon. •In 2018, non-local visitation peaked at approximately 56,000 visits or 36 percent of total visits. Visitor Origins by Distance from Site 2018 Total Visits 2019 Total Visits 2022 Total Visits 2023 Total Visits Average Annual Visitation Est # of Visits % of Total Visits Est # of Visits % of Total Visits Est # of Visits % of Total Visits Est # of Visits % of Total Visits Est # of Visits % of Total Visits Locals Within 25 miles 101,900 64%97,700 68%82,400 74%64,700 75%86,675 70% Regional Distance Between 25 and 100 miles 24,800 16%19,500 14%14,400 13%9,500 11%17,050 13% Long Distance Over 100 miles 31,300 20%26,800 19%14,600 13%11,800 14%21,125 16% Total Visits 158,000 100%144,400 100%111,400 100%86,000 100%173,100 100% TOTAL VISITATION 2018-2023 (Excluding 2020-2021 Due to Pandemic Closures) Source: Placer.ai Sun-N-Fun Lagoon Total Visitation Page 134 of 475 | hunden.com | ©2025 Hunden 17 •From 2018 to 2023, 46 percent of visits to Sun-N- Fun Lagoon came from outside of Collier County. These out-of-county visits totaled 252,520 over that span. •About half of the out-of-county visits came from neighboring Lee County, which accounted for about 23 percent of total visitation. •An estimated 10 percent of visits came from other counties across Florida (excluding Collier and Lee), while the remaining 13 percent of total visits were from out-of-state visitors. Visitor Origins by County Total Visits Est # of Visits % of Total Visits Collier County 295,001 54% Non-Collier County 252,520 46% Lee County 126,874 23% All Other Counties 125,646 23% Total Visits 547,521 100% Source: Placer.ai In- vs. Out-of-County Visitation Visitor Origins by State Total Visits Est # of Visits % of Total Visits Florida 474,099 87% Non-Florida 73,422 13% Total Visits 547,521 100% TOTAL VISITATION 2018-2023 Page 135 of 475 | hunden.com | ©2025 Hunden 18 Sun-N-Fun Lagoon – Geographic Visitation Visitation Heatmap (2018-2023)Visitation Dot Density Map (2018-2023) §Visitation from the Miami metropolitan area is robust. Trips via US-41 or I-75 allow convenient accessibility to the Naples area. §Lee County, including Fort Myers, provides a significant portion of visitation, despite the proximity to Sun Splash Waterpark. Source: Placer.ai Page 136 of 475 | hunden.com | ©2025 Hunden 19 Sun-N-Fun Lagoon Visitation Insights 47.6 Percent Visitors That Attend Shops, Dining, or Hotel Afterwards 128 Minutes Average Stay 5.7 Average Visit Frequency 112,900 Total Unique Visitors The following statistics and insights are an accumulation of Placer.ai data from 2018 through 2023. Page 137 of 475 | hunden.com | ©2025 Hunden 20 Historical Performance & Impact Implications •Prior to the Covid-19 pandemic, Sun-N-Fun Lagoon reported a positive Net Operating Income. Since 2020, Sun-N-Fun consistently reported a Net Operating Deficit. This is likely due to higher maintenance costs and fewer available operating hours, affecting overall efficiency. •Annual visitation has steadily declined from 158,000 in 2018 to 86,000 in 2023, mainly due to ongoing maintenance closures at the facility. •The Lagoon’s actual financial losses are higher than reported, as some maintenance costs are covered through other financial statements, making the full operating deficit less visible. •Nearly 30% of visits since 2018 have come from more than 25 miles away, primarily from Lee County and the Miami metro, which indicates that the Lagoon is a key attraction for visitors. •The average Sun-N-Fun Lagoon visitor visits the park nearly six times a year, spending more than two hours per visit. Additionally, nearly half of visitors dine, shop, or stay at hotels afterward, contributing to the county’s economic impact. These statistics highlight Sun-N-Fun Lagoon’s impact as a tourism attraction, showing that visitors contribute to local spending within the county. Page 138 of 475 02 Regional Competitive Water Park Analysis Page 139 of 475 | hunden.com | ©2025 Hunden 22 Competitive Facility Analysis Naples has a robust supply of small aquatic facilities that serve the direct, master planned communities they are located in. Great Wolf Lodge and Sun Splash Family Waterpark dominate the regional water park market Sun-N-Fun Lagoon is positioned as the only medium-sized water park in the area by number of slides & price point Facility Location Miles from Site Type # of Water Slides Lazy River Wave Pool Daily Rate 2024 Visits 2024 Visitors % of Visits over 25 Miles Golden Gate Aquatic Facility Naples, FL 9 Aquatic Facility 2 ----$1 - $2 75,800 18,600 9% Great Wolf Lodge*Naples, FL 12 Waterpark 12 Yes Yes $50 - $120 ------ Big Corkscrew Island Park*Naples, FL 14 Aquatic Facility 2 ----$1 - $2 ------ Eagle Lakes Aquatic Facility Naples, FL 16 Aquatic Facility 2 ----$1 - $4 38,700 19,200 22% Ave Maria Water Park Ave Maria, FL 26 Aquatic Facility 2 ----$5 - $10 19,500 6,900 28% Brightwater Lagoon*Fort Myers, FL 35 Waterpark 2 ----$10 ------ Sun Splash Family Waterpark Cape Coral, FL 40 Waterpark 11 Yes Yes $15 - $25 173,100 98,200 27% Average ------5 ------77,100 41,433 26% Sun-N-Fun Lagoon Naples, FL --Waterpark 5 Yes No $6 - $13 32,100 13,200 8% Indicates location in Collier County *Opened Fall 2024 Source: Placer.ai, Venue Websites Local Relevant Water Park Supply Page 140 of 475 | hunden.com | ©2025 Hunden 23 Competitive Facility Supply The figure to the right indicates the location of the local competitive supply relative to the Sun-N-Fun Lagoon. Great Wolf Lodge, Golden Gate Aquatic Facility, Eagle Lakes Aquatic Facility, and Ave Maria Water park are all in Collier County but do not compete with Sun-N-Fun Lagoon. The latter three facilities are community pools with no more than two slides. They attract a more casual, neighborhood audience, as compared to Sun-N-Fun. Sun Splash Family Waterpark and Brightwater Lagoon are the most competitive facilities in the region, but each is located at least 35 miles away from Sun-N-Fun. Page 141 of 475 | hunden.com | ©2025 Hunden 24 Sun Splash Family Waterpark Location: Cape Coral, FL Opened: 1992 Ownership: City of Cape Coral Operator: ProParks Attractions Group (since 2021) Features: §11 Slides §Lazy River §Wave Pool (Opening 2025) Notes: The 14-acre Sun Splash Family Waterpark features 11 slides, several pools, a lazy river, and a cafe. In 2021, the City of Cape Coral transitioned operations to ProParks Attractions Group with a 30-year agreement, which has resulted in greater revenue and attendance since. Renovations of 120,000 square feet will open in summer 2025, including a wave pool, additional luxury cabanas, a 16’ x 9’ video screen, interactive beachfront water features, and new seating areas. Page 142 of 475 | hunden.com | ©2025 Hunden 25 Key Takeaways §Sun Splash generated nearly 175,000 visits in 2024, of which 72 percent came from within 25 miles. §Sun Splash mainly attracts visitors from the Cape Coral and Fort Myers area. Non-local visitors are often from the Port Charlotte, Naples, or Sarasota areas. §Since the inception of third-party management in 2021, Sun Splash has experienced a large uptick in visitation. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 125,400 72%58,200 59%2.15 Regional Distance Between 25 and 100 miles 17,100 10%13,500 14%1.27 Long Distance Over 100 miles 30,600 18%26,400 27%1.16 Total Visits 173,100 100%98,100 100%1.76 2024 TOTAL VISITATION Source: Placer.ai Sun Splash Family Waterpark Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 143 of 475 | hunden.com | ©2025 Hunden 26 Great Wolf Lodge Location: Naples, FL Opened: November 2024 Ownership/Operator: Great Wolf Lodge Features: §500 Hotel Rooms §92,000-square-foot indoor water park including 12 slides, interactive water features, a lazy river, and a wave pool Notes: Located adjacent to the Paradise Coast Sports Complex, the 20-acre Great Wolf Lodge is the newest water attraction in Collier County. The central feature is a year-round indoor water park. The resort includes several other activities including an arcade, bowling alley, ropes course, mini golf, virtual reality, and other attractions. Due to its large size, number of hotel rooms, and resort-style setup, Great Wolf Lodge attracts visitors from all over the state of Florida, which means it does not directly compete with Sun-N-Fun Lagoon. Page 144 of 475 | hunden.com | ©2025 Hunden 27 Brightwater Lagoon Location: Fort Myers, FL Opened: November 2024 (soft opening) Ownership/Operator: MetroLagoons Features: §Water obstacle course, water slide, kayaks, stand up paddle boards, concessions station Notes: The five-acre Brightwater Lagoon offers a different experience as compared to traditional water parks. Brightwater features a water obstacle course, water slide, kayaks, paddle boards, and a swim-up bar. There are five different types of cabanas or premium seating. The facility hosts a variety of events such as cigar nights, movie nights, happy hours, bingo, trivia, DJs, and karaoke. This is MetroLagoon’s fourth facility in Western Florida, with two additional facilities opening in the region in the near future. Page 145 of 475 | hunden.com | ©2025 Hunden 28 Regional Water Park Supply & Demand Implications •The City of Naples features numerous aquatic facilities tailored to the housing master plans in which they are located. •While Great Wolf Lodge attracts more regional and long-distance visitors and may be cost-prohibitive for locals, it remains a key player in the market by driving significant tourism. •Since transitioning to private management in 2021, Sun Splash Family Waterpark has increased visitation, expanded attractions, and successfully raised entrance fees. •Sun-N-Fun Lagoon stands out as the region’s only medium-sized water park, offering an affordable price point and a unique number of slides that fills a key market gap for local and regional visitors. •Brightwater Lagoon is a unique and recent addition to the regional market, but the venue’s newness makes it too early to assess the impact on visitation trends. Page 146 of 475 03 Future Facility Upgrades & Improvements Page 147 of 475 | hunden.com | ©2025 Hunden 30 Facility Upgrades Overview Why is it important for water parks to regularly refresh their facilities with major additions and revitalizations? Attracting Repeat Visitors Regularly introducing new attractions keeps existing visitors excited and encourages repeat visits, ensuring the park remains a go- to destination for both local and regional visitors. Staying Competitive In a crowded market, constantly updating and refreshing the facility’s offerings helps maintain a competitive edge over other water parks and entertainment options, drawing in new customers. Increasing Revenue New attractions can drive higher visitation and lead to reasonable price increases which in turn contributes to increased revenue and ensures the financial sustainability of the park over time. Page 148 of 475 | hunden.com | ©2025 Hunden 31 Potential Amenity: Cabanas Overview Cabanas can enhance the guest experience and add additional park revenue streams. They are a private and more comfortable space for groups and families, providing protection from the sun. Upgrades in premium seating is essential to keeping pace with regional competition, such as Sun Splash Family Waterpark. The robust demand at Sun-N-Fun for the ”funbrellas” demonstrates the need for additional accommodations. Typical Full-Day Rental Rates 4 – 6 persons: $75 – $125 6 – 8 persons: $125 – $175 8 – 12 persons: $175 – $200+ Sun Splash Family Waterpark Day Rate 8 – 10 persons: $150 – $175 Page 149 of 475 | hunden.com | ©2025 Hunden 32 Potential Amenity: Cabanas Cont’d By referencing square footage occupied by cabanas at comparable parks, we can conservatively estimate that cabanas with capacity for six people would fit in the following locations, highlighted in red. Option 1: 10 Cabanas If the splash pad is unable to be repaired going forward, the space could be reused for an estimated 10 cabanas. Option 2: 8 Cabanas Ideally, the splash pad is functional. Alternatively, eight cabanas are estimated to fit on the south corner of the park. Indicates Option 1 Cabana Indicates Option 2 Cabana Page 150 of 475 | hunden.com | ©2025 Hunden 33 Potential Amenity: Surf Simulator Overview A FlowRider surf simulator can be a standout attraction, particularly for teenage and adult visitors, while keeping operating costs low. Unlike slides or a lazy river, it offers a unique and exhilarating experience that can boost attendance and ticket prices, as well as giving the park a competitive advantage. While a variety of surf simulator models exist, they generally occupy significantly less space than other attractions such as wave pools, making the addition more practical. Furthermore, their compact design and recirculated water system reduce water usage and staffing needs, ensuring a cost-effective operation. Depending on the type of wave and structure, a FlowRider costs between $500,000 and $2,000,000. Average capacity is between 160 and 320 riders per hour. Page 151 of 475 | hunden.com | ©2025 Hunden 34 Other Water Park Feature Options Enhancing the Sun-N-Fun Lagoon with new features will drive guest engagement and transform the park experience. Adding flashy attractions, interactive play zones, and extensive technology will boost attendance, extend visits, and create a fresh, dynamic atmosphere. These additions will not only elevate the park’s appeal to regional visitation but also reinvent it as a must-visit destination for families and thrill-seekers alike. Page 152 of 475 | hunden.com | ©2025 Hunden 35 Potential Amenity: Surf Simulator or Other Attraction By referencing square footage occupied by FlowRider surf simulators at comparable parks, we can conservatively estimate that it would fit in the locations highlighted in red and purple. However, sizing and fit will depend on the surf simulator model selected. Option 1: Adjacent to Lazy River The grass adjacent to the lazy river provides enough space for a smaller FlowRider model, but it may overcrowd the river entrance. Option 2: Pathway reroute If the pathways on the South end of the park are rerouted, a surf simulator could fit adjacent to the lazy river and away from the children’s pools. Indicates Option 1 FlowRider Indicates Option 2 FlowRider Page 153 of 475 | hunden.com | ©2025 Hunden 36 Potential Strategy: Third-Party Management Local Public Management CONS §Lack of experience in water park management results in less effective operations §Employees do not have an incentive structure to inspire and motivate exceptional service; tough to attract aggressive, proactive employees §Some employees just “put in their time” §Bureaucracy and red tape can cause delays §Political pressures §Duplication of efforts among facilities and other parks & recreation assets PROS §Long -term employees §No management fees §Can focus on priorities beyond profit §Consistency Page 154 of 475 | hunden.com | ©2025 Hunden 37 Potential Strategy: Third-Party Management Contracted Private Management PROS §Access to talent across their network, water park industry relationships, etc. §Competition drives improvement §Incentives can spur high performance §Experienced staff members understand how to maximize revenue and minimize expenses §Can separate the main organization/County from tough decisions (personnel, payroll, etc.) CONS §Learning curve as new staff members join an existing facility §Increased management fees, though should be tied to improved performance metrics Page 155 of 475 | hunden.com | ©2025 Hunden 38 Facility Improvement Implications •In a competitive market, regularly updating and enhancing the facility’s attractions is key to staying ahead of other water parks and entertainment options, attracting new visitors. •Introducing new attractions can boost visitation and justify moderate price increases, ultimately driving higher revenue and supporting the park's long-term financial stability. •Consistently adding new attractions helps maintain excitement among current visitors, promoting repeat visits and solidifying the park as a preferred destination for both locals and regional guests. •The current “funbrellas” represent missed revenue opportunities. A well-maintained cabana rental system could provide an additional, profitable revenue stream for the facility. •Interactive water features, such as a wave pool or surfing simulator, have the ability to attract visitors who might not otherwise visit Sun-N-Fun Lagoon, making these attractions key draws for new audiences. • Page 156 of 475 04 Demand and Financial Projections Page 157 of 475 | hunden.com | ©2025 Hunden 40 Sun-N-Fun Waterpark Projections - BASELINE Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 20 Yr 30 Total Attendance by Visitor Type Resident 59,664 58,608 58,476 58,344 58,291 60,664 61,274 Non-Resident 47,460 46,620 46,515 46,410 46,368 48,256 48,740 Children Under 48in 16,272 15,984 15,948 15,912 15,898 16,545 16,711 Seniors 8,136 7,992 7,974 7,956 7,949 8,272 8,356 Military 4,068 3,996 3,987 3,978 3,974 4,136 4,178 Total 135,600 133,200 132,900 132,600 132,480 137,874 139,259 Source: Hunden Partners Scenario 1: Baseline – Assumptions Hunden developed assumptions for the Baseline Scenario based on Sun-N-Fun Lagoon’s historical pricing strategies. Additionally, Hunden estimated nearly 115,000 annual visits following the essential maintenance upgrades that are needed in the Baseline Scenario. Visitor attendance is broken down based on the historical data provided in terms of residents, non-residents, and others. Visitor Type Entrance Fee Resident $11.00 Non-Resident $13.00 Children under 48 in.$6.00 Seniors $9.00 Military $8.00 Page 158 of 475 | hunden.com | ©2025 Hunden 41 Sun-N-Fun Waterpark Projections - BASELINE Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 20 Yr 30 Revenue (000s) Ticket Revenue 1,477$ 1,494$ 1,535$ 1,578$ 1,624$ 2,633$ 3,574$ Membership Revenue 122$ 126$ 130$ 134$ 138$ 215$ 288$ Facility Rental Revenue 85$ 85$ 94$ 94$ 94$ 94$ 94$ Concessions Revenue 95$ 98$ 101$ 104$ 107$ 167$ 225$ Programming Revenue 22$ 23$ 24$ 24$ 25$ 39$ 53$ Other 10$ 10$ 11$ 11$ 11$ 18$ 24$ Total 1,812$ 1,837$ 1,894$ 1,945$ 1,999$ 3,165$ 4,257$ Expenses (000s) Salaries, Wages & Benefits 459$ 473$ 487$ 502$ 517$ 805$ 1,082$ Operating Expenses 445$ 458$ 472$ 486$ 501$ 780$ 1,049$ Part-Time Wages 348$ 358$ 369$ 380$ 392$ 610$ 820$ General & Admin 168$ 173$ 178$ 184$ 189$ 295$ 396$ Utllities 254$ 262$ 269$ 278$ 286$ 445$ 599$ Advertising & Other 21$ 22$ 22$ 23$ 24$ 37$ 49$ Total 1,695$ 1,746$ 1,798$ 1,852$ 1,908$ 2,972$ 3,994$ Net Operating Income 117$ 91$ 96$ 93$ 91$ 193$ 263$ Source: Hunden Partners Scenario 1: Baseline – Pro Forma Summary In the Baseline Scenario, Year 1 revenue is projected to reach $1.8 million, with the majority generated from daily ticket sales. Operating expenses for the same period are estimated at nearly $1.7 million, primarily driven by salaries, wages, and benefits for full-time employees. Repairs and Maintenance expenses are accounted for in the pro forma shown to the right under Operating Expenses. As a result, Hunden forecasts a net operating income of $117,000 in Year 1, with the income stabilizing at approximately $91,000 by Year 5. Inflation accounts for future income increases. Note: The pro forma above does not account for the specific capital expenditures the county will incur for the annual renovations and maintenance of the facility. Page 159 of 475 | hunden.com | ©2025 Hunden 42 Sun-N-Fun Waterpark Projections - SCENARIO 2 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 20 Yr 30 Total Attendance by Visitor Type Resident 60,658 59,585 59,451 59,316 59,263 61,675 62,233 Non-Resident 48,251 47,397 47,290 47,184 47,141 49,060 49,503 Children Under 48in 16,543 16,250 16,214 16,177 16,163 16,821 16,973 Seniors 8,272 8,125 8,107 8,089 8,081 8,410 8,486 Military 4,136 4,063 4,053 4,044 4,041 4,205 4,243 Total 137,860 135,420 135,115 134,810 134,688 140,171 141,438 Source: Hunden Partners Scenario 2: Major Upgrades – Assumptions Hunden developed assumptions for Scenario 2 based on Sun-N-Fun Lagoon’s historical pricing strategies and how it relates to regional competitive facilities and their pricing strategies. Additionally, Hunden estimated nearly 138,000 visits in Year 1. Hunden assumes that the implementation of third-party management, premium seating experiences, and an interactive water feature all are in effect by the start of Year 1. Visitor attendance is broken down based on the historical data provided in terms of residents, non-residents, and others. Visitor Type Entrance Fee Resident $16.00 Non-Resident $24.00 Children under 48 in.$12.00 Seniors $10.00 Military $10.00 Page 160 of 475 | hunden.com | ©2025 Hunden 43 Sun-N-Fun Waterpark Projections - SCENARIO 2 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 20 Yr 30 Revenue (000s) Ticket Revenue 2,451$ 2,480$ 2,549$ 2,619$ 2,695$ 4,370$ 5,926$ Membership Revenue 122$ 126$ 129$ 133$ 137$ 214$ 288$ Facility Rental Revenue 98$ 98$ 106$ 106$ 106$ 106$ 106$ Concessions Revenue 95$ 98$ 101$ 104$ 107$ 167$ 224$ Programming Revenue 22$ 23$ 23$ 24$ 25$ 39$ 52$ Cabana Rental Revenue 104$ 102$ 101$ 100$ 98$ 79$ 66$ Other 10$ 10$ 11$ 11$ 11$ 18$ 24$ Total 2,902$ 2,937$ 3,020$ 3,097$ 3,180$ 4,992$ 6,685$ Expenses (000s) Salaries, Wages & Benefits 551$ 568$ 585$ 602$ 620$ 966$ 1,298$ Operating Expenses 534$ 550$ 566$ 583$ 601$ 936$ 1,258$ Part-Time Wages 418$ 431$ 444$ 457$ 471$ 733$ 985$ General & Admin 202$ 208$ 214$ 220$ 227$ 354$ 475$ Utllities 183$ 220$ 259$ 300$ 344$ 535$ 719$ Advertising & Other 25$ 26$ 27$ 28$ 29$ 45$ 60$ Management Fee 290$ 294$ 302$ 310$ 318$ 499$ 669$ Total 2,203$ 2,296$ 2,396$ 2,500$ 2,609$ 4,068$ 5,465$ Net Operating Income 698$ 641$ 624$ 597$ 572$ 924$ 1,221$ Source: Hunden Partners Scenario 2: Major Upgrades – Pro Forma Summary In Scenario 2, Year 1 revenue is projected to reach over $2.9 million, with the majority generated from daily ticket sales. With Scenario 2 there is an additional revenue stream from Cabana Rentals at slightly more than $100,000 in Year 1. Operating expenses for the same period are estimated at more than $2.2 million, also primarily driven by part-time wages for employees and operating expenses. With Scenario 2 there is an additional Management Fee for a third-party management company. As a result, Hunden forecasts a net operating income of $698,000 in Year 1, which then is projected to be $572,000 in Year 5. Note: The pro forma above does not account for the specific capital expenditures the county will incur for the annual renovations and additional amenities recommended by Hunden. Page 161 of 475 05 Economic, Fiscal and Employment Impact Analysis Page 162 of 475 | hunden.com | ©2025 Hunden 45 Introduction to Impacts Hunden uses the IMPLAN input-output multiplier model, which determines the level of additional activity in the economy due to additional inputs. For example, for every dollar of direct new spending, the IMPLAN model provides multipliers for the indirect and induced spending that will result. The net new and recaptured direct spending, both onsite and offsite are considered to be the Direct Impact. Direct Impact From the direct spending figures, further impact analyses will be completed. Indirect Impacts are the supply of goods and services resulting from the initial direct spending. For example, a visitor’s direct expenditure on food & beverage causes a convention center or hotel to purchase food & beverage and other items from suppliers. These are considered indirect economic impacts. Induced Impacts embody the change in spending due to the personal expenditures by employees whose incomes are affected by direct and indirect spending. For example, a waitress at a restaurant may have more personal income as a result of the induced customer’s visit. The amount of the increased income that the employee spends in the area is considered an induced impact. Net New Gross Spending refers to the total economic impact generated by a development project or event, which combines direct, indirect, and induced impacts. Fiscal Impacts represent the incremental tax revenue collected due to the net new economic activity. The fiscal impact represents the government’s share of total economic benefit. Employment Impacts include the incremental employment provided not only onsite, but due to the spending associated with it. For example, the direct, indirect, and induced impacts generate spending, support new and ongoing businesses, and ultimately result in ongoing employment for citizens. Hunden will show the number of new jobs supported by the renovation or redevelopment and provide the resulting income generated. Page 163 of 475 | hunden.com | ©2025 Hunden 46 Direct Net New Spending to Collier County (000s) - Sun N Fun Lagoon (Baseline Scenario) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 20 Year 30 Total Food & Beverage 548$ 556$ 572$ 588$ 605$ 626$ 648$ 671$ 695$ 719$ 975$ 1,321$ 26,324$ Lodging 303$ 306$ 315$ 323$ 333$ 345$ 357$ 370$ 383$ 397$ 539$ 732$ 14,556$ Retail 283$ 286$ 294$ 302$ 311$ 322$ 334$ 346$ 359$ 372$ 505$ 685$ 13,617$ Transportation 435$ 440$ 453$ 465$ 479$ 496$ 514$ 533$ 552$ 572$ 776$ 1,054$ 20,945$ Other 292$ 295$ 303$ 312$ 321$ 332$ 344$ 357$ 370$ 383$ 520$ 706$ 14,033$ Ticket Sales 197$ 199$ 205$ 210$ 217$ 224$ 232$ 241$ 250$ 259$ 351$ 477$ 9,474$ Total 2,058$ 2,084$ 2,141$ 2,201$ 2,265$ 2,346$ 2,430$ 2,518$ 2,608$ 2,702$ 3,666$ 4,974$ 98,950$ Source: Hunden Partners Direct, Indirect & Induced Spending to Collier County (000s) - Sun N Fun Lagoon (Baseline Scenario) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 20 Year 30 Total Direct 2,058$ 2,084$ 2,141$ 2,201$ 2,265$ 2,346$ 2,430$ 2,518$ 2,608$ 2,702$ 3,666$ 4,974$ 98,950$ Indirect 823$ 833$ 856$ 880$ 906$ 938$ 972$ 1,007$ 1,043$ 1,080$ 1,466$ 1,989$ 39,563$ Induced 502$ 508$ 523$ 537$ 553$ 573$ 593$ 615$ 637$ 660$ 895$ 1,215$ 24,159$ Total 3,382$ 3,425$ 3,520$ 3,618$ 3,723$ 3,857$ 3,995$ 4,139$ 4,287$ 4,441$ 6,026$ 8,177$ 162,672$ Source: Hunden Partners Net New Earnings & FTE Jobs from Direct, Indirect & Induced Spending (000s) - Sun N Fun Lagoon (Baseline Scenario) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 20 Year 30 Total Net New Earnings From Direct 941$ 953$ 979$ 1,006$ 1,036$ 1,073$ 1,111$ 1,151$ 1,193$ 1,235$ 1,676$ 2,274$ 45,246$ From Indirect 305$ 309$ 318$ 327$ 336$ 348$ 361$ 374$ 387$ 401$ 544$ 738$ 14,692$ From Induced 205$ 208$ 214$ 220$ 226$ 234$ 243$ 251$ 260$ 270$ 366$ 497$ 9,878$ Total 1,452$ 1,470$ 1,511$ 1,553$ 1,598$ 1,655$ 1,715$ 1,776$ 1,840$ 1,906$ 2,586$ 3,509$ 69,816$ Net New FTE Jobs Average From Direct 24 24 24 24 24 24 25 25 26 26 29 32 28 From Indirect 10 10 10 10 10 10 10 10 10 11 12 13 11 From Induced 6 6 6 6 6 6 6 6 6 6 7 8 7 Total 39 39 39 40 40 41 41 42 42 43 48 53 46 Source: Hunden Partners Net New Economic Impact – Scenario 1 $162.7MNet New Spending: $69.8MNet New Earnings: 46Net New Annual Jobs: Page 164 of 475 | hunden.com | ©2025 Hunden 47 Fiscal Impact - Tax Impacts from Renovated Facility (000s) - Sun N Fun Lagoon (Baseline Scenario) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 20 Year 30 Total Capturable County Taxes Hotel Tax - County (5.0%)15$ 15$ 16$ 16$ 17$ 17$ 18$ 19$ 19$ 20$ 27$ 37$ 728$ Sales Tax - (6.0%)123$ 125$ 128$ 132$ 136$ 141$ 146$ 151$ 156$ 162$ 220$ 298$ 5,937$ Total 139$ 140$ 144$ 148$ 153$ 158$ 164$ 170$ 176$ 182$ 247$ 335$ 6,665$ Source: Hunden Partners Net New Fiscal Impact – Scenario 1 $728KCounty Hotel Tax: $5.9MCounty Sales Tax: $6.7MTotal Capturable Tax: Page 165 of 475 | hunden.com | ©2025 Hunden 48 Direct Net New Spending to Collier County (000s) - Sun N Fun Lagoon (Scenario 2) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 20 Year 30 Total Food & Beverage 555$ 564$ 579$ 596$ 613$ 635$ 657$ 680$ 704$ 729$ 987$ 1,337$ 26,667$ Lodging 308$ 311$ 320$ 329$ 338$ 350$ 363$ 376$ 390$ 404$ 548$ 744$ 14,798$ Retail 288$ 291$ 299$ 307$ 316$ 328$ 340$ 352$ 365$ 378$ 513$ 696$ 13,843$ Transportation 443$ 448$ 460$ 473$ 487$ 504$ 523$ 541$ 561$ 581$ 789$ 1,070$ 21,293$ Other 311$ 314$ 322$ 331$ 340$ 351$ 363$ 376$ 389$ 402$ 540$ 726$ 14,623$ Ticket Sales 327$ 331$ 340$ 349$ 359$ 372$ 386$ 400$ 414$ 429$ 583$ 790$ 15,726$ Total 2,231$ 2,259$ 2,321$ 2,385$ 2,454$ 2,541$ 2,632$ 2,725$ 2,823$ 2,923$ 3,960$ 5,362$ 106,950$ Source: Hunden Partners Direct, Indirect & Induced Spending to Collier County (000s) - Sun N Fun Lagoon (Scenario 2) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 20 Year 30 Total Direct 2,231$ 2,259$ 2,321$ 2,385$ 2,454$ 2,541$ 2,632$ 2,725$ 2,823$ 2,923$ 3,960$ 5,362$ 106,950$ Indirect 908$ 919$ 944$ 971$ 999$ 1,034$ 1,071$ 1,110$ 1,149$ 1,190$ 1,614$ 2,186$ 43,570$ Induced 587$ 594$ 610$ 627$ 645$ 668$ 692$ 717$ 742$ 769$ 1,042$ 1,410$ 28,130$ Total 3,726$ 3,772$ 3,876$ 3,982$ 4,097$ 4,244$ 4,395$ 4,552$ 4,714$ 4,883$ 6,615$ 8,959$ 178,649$ Source: Hunden Partners Net New Earnings & FTE Jobs from Direct, Indirect & Induced Spending (000s) - Sun N Fun Lagoon (Scenario 2) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 20 Year 30 Total Net New Earnings From Direct 1,017$ 1,030$ 1,058$ 1,087$ 1,119$ 1,158$ 1,200$ 1,242$ 1,287$ 1,332$ 1,804$ 2,442$ 48,729$ From Indirect 334$ 338$ 347$ 357$ 367$ 380$ 394$ 408$ 422$ 437$ 593$ 803$ 16,006$ From Induced 233$ 236$ 242$ 249$ 256$ 265$ 274$ 284$ 294$ 305$ 412$ 558$ 11,135$ Total 1,584$ 1,603$ 1,647$ 1,693$ 1,741$ 1,803$ 1,868$ 1,934$ 2,003$ 2,074$ 2,809$ 3,803$ 75,870$ Net New FTE Jobs Average From Direct 25 25 25 26 26 26 27 27 27 28 31 34 30 From Indirect 11 10 11 11 11 11 11 11 11 12 13 14 12 From Induced 7 7 7 7 7 7 7 7 7 7 8 9 8 Total 42 42 42 43 43 44 45 45 46 47 52 58 49 Source: Hunden Partners Net New Economic Impact – Scenario 2 $178.6MNet New Spending: $75.9MNet New Earnings: 49Net New Annual Jobs: Page 166 of 475 | hunden.com | ©2025 Hunden 49 Fiscal Impact - Tax Impacts from Majorly Improved Facility (000s) - Sun N Fun Lagoon (Scenario 2) Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 20 Year 30 Total Capturable County Taxes Hotel Tax - County (5.0%)15$ 16$ 16$ 16$ 17$ 18$ 18$ 19$ 19$ 20$ 27$ 37$ 740$ Sales Tax - County (6.0%)134$ 136$ 139$ 143$ 147$ 152$ 158$ 164$ 169$ 175$ 238$ 322$ 6,417$ Total 149$ 151$ 155$ 160$ 164$ 170$ 176$ 182$ 189$ 196$ 265$ 359$ 7,157$ Source: Hunden Partners Net New Fiscal Impact – Scenario 2 $740KCounty Hotel Tax: $6.4MCounty Sales Tax: $7.2MTotal Capturable Tax: Page 167 of 475 | hunden.com | ©2025 Hunden 50 Summary of Impacts to Collier County SCENARIO 1 30-Year Impact SCENARIO 2 30-Year Impact Incremental Impact Spending $ (millions)$ (millions)$ (millions) Direct $99.0 $106.9 + $8.0 Indirect $39.6 $43.6 + $4.0 Induced $24.1 $28.1 + $4.0 Total $162.7 $178.6 + $16.0 Earnings $ (millions)$ (millions)$ (millions) Direct $45.2 $48.7 + $3.5 Indirect $14.7 $16.0 + $1.3 Induced $9.9 $11.1 + $1.3 Total $69.8 $75.9 + $6.1 FTE Supported Average Average Average Direct 26 28 + 2 Indirect 11 12 + 1 Induced 6 7 + 1 Total 43 47 + 4 Fiscal Impact $ (millions)$ (millions)$ (millions) County Sales Tax (6%)$5.9 $6.4 + $0.5 County Hotel Tax (5%)$0.7 $0.7 --- Total $6.7 $7.2 + $0.5 $16.0MIncremental Net New Spending because of Scenario 2 Incremental Net New Earnings because of Scenario 2 $6.1M 4Incremental Net New FTEs because of Scenario 2 Incremental Net New Tax Revenue because of Scenario 2 $0.5M Page 168 of 475 | hunden.com | ©2025 Hunden 51 Economic Impact Implications •Through enhancements and upgrades that maintain the park’s excitement, the introduction of a third- party management staff incentivized to drive visitation, and pricing strategies designed to ensure sustainable operations the following additional economic activity is estimated to be generated in the County: •An incremental $16.0 million in net new spending compared to the Baseline Scenario •And an incremental $500,000 in tax revenues generated compared to the Baseline Scenario STUDY CONCLUSION: Sun-N-Fun Lagoon attracts a substantial number of out-of-county visitors, justifying the allocation of Tourism Development Council funding. Page 169 of 475 Hunden Partners is a full-service real estate development advisory practice specializing in destination assets. With professionals in Chicago, New York, Dallas, Washington, and Minneapolis, Hunden provides a variety of services for all stages of destination development in: The firm and its principal have performed more than 1,000 studies over the past 29 years, with more than $20 billion in built, successful projects. §Placemaking Action Plans §Tourism and Destination Strategic Plans §Real Estate Market & Financial Feasibility §Economic, Fiscal & Employment Impact Analysis (Cost/Benefit) §Organizational Development §Public Incentive Analysis §Economic and Tourism Policy/Legislation Consulting §Research & Statistical Analysis §Developer Solicitation & Selection §Project Execution Advisory 213 W. INSTITUTE PLACE SUITE 707 CHICAGO, IL 60610 WWW.HUNDEN.COM 312.643.2500 Page 170 of 475 6/17/2025 Item # 9.B ID# 2025-2102 Executive Summary Recommendation to accept the Tourism Impact Study for the Sports Complex Expansion for the future phases of the Paradise Coast Sports Complex conducted by Hunden Partners. OBJECTIVE: To approve the final report of the Sports Complex Expansion & Tourism Impact Study for Phases 3, 4, and 5 of the Paradise Coast Sports Complex (PCSC). CONSIDERATIONS: PCSC Phase 1 opened in mid-2020. The contract for Phases 1 and 2 was terminated in July 2023 as part of a Board-approved settlement agreement. Phase 2 became available for use in October 2023. On August 13, 2024, Item 10A, the Board provided direction to (1) report back on how PCSC Phase 3 could proceed, and (2) start evaluating how Phase 4 and Phase 5 could be completed and determine if an updated market and feasibility and Tourism Impact Study should be conducted. Phase 3: Before the Phase 2 contract was amended to reduce the number of fields from five to four and eliminate a portion of the parking, several key elements required for Phase 3 were already constructed. These included the sports lighting for Field 9, part of the stormwater management system (comprising piping, structures, and lakes), fire protection infrastructure (hydrants and piping), irrigation mains, and an electrical transformer. These elements were designed to support Field 9, Building 21, Building 18, and the related parking areas collectively. Phase 3 is proposed to include Field No. 9 and its associated pre-engineered metal building structure (Bldg. 21), the south parking lot, and a bathroom (Bldg. 18). Staff anticipates utilizing a conventional design-bid-build contract mechanism. The design is 100% complete; construction could start in late 2025, with an approximate construction timeline of 12 to 18 months. The estimated design and construction cost of this phase is $9-$10 million. Funding for Phase 3 is available in the Sports Complex Capital Fund (3007). Operationally, the additional field and related improvements will enhance the customer experience by improving parking, site flow, sheltering, and access to restrooms. The field addition will also provide an offset to the FC Naples stadium use schedule. Field 9 is anticipated to provide a 22% increase in hours for local programming and associated revenue of $31,680, with additional field rental for at least 34 weekend events will generate $34,000, and an 11% increase in food and beverage is projected to be $200,000. Additional sponsorships, parking revenue, and hotel commissions bring the total positive revenue impact to $300,000. Phase 4: The current programming and schematic design for Phase 4 consists of 11 multipurpose fields (five fields are programmed for softball, little league, soccer/football/lacrosse, plus six fields programmed for baseball, soccer/football/lacrosse) as well as required restrooms, and other facilities. Phase 4 design and construction costs are estimated to be in the range of $40-$50 million. Phase 5 involves the construction of a fieldhouse for indoor sports like volleyball, basketball, ping pong, and pickleball. The identified location is to the west of the stadium. Design and construction costs are likely to be in the range of $45- $70 million, depending on the project scope. The development of the Sports Complex concept originated with a Sports Facility Market and Needs Assessment completed in 2015, followed by a Feasibility and Economic Impact Study in 2017-18. Hunden Partners conducted both studies. On October 22, 2024, Item 11A, the Board of County Commissioners directed staff to proceed with an updated Sports Complex Expansion and Tourism Impact Studies, given the substantial additional investment and the use of TDT funding. Hunden Partners provided a proposal to conduct an updated market, financial feasibility, and tourism economic impact study for the current and planned expansions of the Paradise Coast Sports Complex and other park facilities for a fee of up to $103,800. Page 171 of 475 6/17/2025 Item # 9.B ID# 2025-2102 On November 19, 2024, the Tourist Development Council recommended that the study be conducted by Hunden Partners at a cost not to exceed $103,800 by a vote of 5-2. On December 10, 2024, the Board of County Commissioners approved the study as a part of the consent agenda. The study identified potential for growth in summer visitation and that diamond sports offer the greatest economic impact by filling hotels with frequent summer events during the slowest season. There is strong potential for the future of indoor sports tourism, but it coincides with Naples’ peak visitation season. Collier County hotel performance is expected to improve with a steady summer influx of regional and long-distance visitors, driven by more diamond sports events at the Paradise Coast Sports Complex. This study corresponds with the following focus areas of the Strategic Plan: Quality of Place, Infrastructure and Asset Management, and Responsible Governance. FISCAL IMPACT: Acceptance of the Tourism Impact Study for the Sports Complex Expansion does not result in any additional fiscal impact at this time. A proposed plan of finance will be developed based on the Board's direction regarding future phases of the Paradise Coast Sports Complex. Potential funding sources may include debt instruments, Tourist Development Tax revenue, Parks Impact Fees, Infrastructure Surtax proceeds, and other available revenue sources. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: To accept the Tourism Impact Study for the Sports Complex Expansion for the future phases of the Paradise Coast Sports Complex conducted by Hunden Partners. PREPARED BY: John Melleky, Arts and Culture Manager, Tourism Department ATTACHMENTS: 1. Hunden PCSC Final Analysis Page 172 of 475 Collier County, FL Paradise Coast Sports Complex Assessment Market Demand and Financial & Economic Analysis June 2025 Page 173 of 475 | hunden.com | ©2025 Hunden 2 Table of Contents Executive Summary 1.PCSC Historical Performance & Impact Profile 2.Economic, Demographic and Tourism Analysis 3.Local Sports Facility Supply & Demand Analysis 4.Regional Competitive Sports Facilities Analysis 5.Tournament Opportunity Analysis 6.Case Studies 7.Support Amenities Analysis 8.Demand & Financial Projections 9.Economic, Fiscal, and Employment Impact Analysis 10. Expansion Implications & Recommendations Page 174 of 475 | hunden.com | ©2025 Hunden 3 Economic Impact Study Introduction Hunden was engaged by Collier County and the regional CVB to perform a market demand, financial feasibility and economic impact study for the current and planned expansions of the Paradise Coast Sports Complex (Complex or PCSC) requested by Collier County (County or Client), Florida. Through a comprehensive market, financial and impact study, Hunden will profile the historical performance of the facility, evaluate past, current expansion and future phases, and make projections of performance and spending, jobs and tax impacts of the Complex’s various phases, including future expansion. Page 175 of 475 | hunden.com | ©2025 Hunden 4 Situational Overview •Two Hunden Partners studies: •2015: Community Sports Facility Market and Need Assessment Study •2018: Regional Sports Facility Assessment & Development Recommendations Study •Paradise Coast Sports Complex opened in 2020 after Phase I construction •Sports Facilities Companies (SFC) was engaged by the County to operate the Complex at the end of 2021 •The County aims to assess the tourism impact of the facility currently and a potential future expansion •More outdoor fields? Soccer, baseball, and/or multipurpose? •An indoor fieldhouse? Basketball/volleyball, artificial turf, and/or community space? Page 176 of 475 | hunden.com | ©2025 Hunden 5 Key Questions •Is there a need to expand PCSC? If so, what form should the expansion take? •Which additional sports assets offer the greatest economic impact for Collier County? •What expansion would most effectively justify the use of additional TDC funds? •What operational best practices are common at comparable sports complexes? •With facility expansion, what additional amenities are needed to support PCSC? •How does an expansion of Collier County sports tourism affect the local hotel market? Page 177 of 475 | hunden.com | ©2025 Hunden 6 Stakeholder Engagement Hunden interviewed several local stakeholders and organizations during the official site visit and throughout the market analysis process. Interview feedback helps to gain a current understanding of activity at the Complex and within the county as well as the regional sports tourism. This utilization of feedback allows Hunden to identify potential opportunities for Collier County. Stakeholders & Organizations Interviewed 18+ Page 178 of 475 | hunden.com | ©2025 Hunden 7 Market Analysis Key Findings Sports Tourism – Supporting Elements & Catalysts Baseball/Softball: §Florida has a robust and competitive baseball and softball tournament market. §Tournaments held from late spring through early fall §Optimally aligns with Collier County’s off-peak tourism season Basketball/Volleyball: §Central Florida crowds the state’s indoor sports market with many existing and proposed facilities §Local demand is strong, but the peak athletic seasons for indoor sports overlap with soccer Soccer: §Strong national soccer facility §Limited field counts results in utilizing other local complexes, hurting tournament operator appeal §Artificial turf is optimal for extending play during rain Sports Retail & Restaurant: §Downtown visitation is strong post and prior to events at PCSC Hotel: §The local hotels are overloaded during the winter months, limiting the opportunity for hotel booking growth §Local hotels struggle during the summer due to limited demand drivers Sports Tourism – National Case Studies Best Practices: §Phased development allows for flexible additions like more diverse sports offerings to reduce seasonality §Sports complexes boost local economies by attracting hotels and restaurants §Mixing weekday leagues with weekend tournaments ensures steady use and revenue Page 179 of 475 | hunden.com | ©2025 Hunden 8 Study Implications •Visitation to PCSC peaks from October to March, aligning with Collier County's tourism season, but there is potential for significant growth in summer visitation. •Diamond sports offer the greatest economic impact by filling hotels with frequent summer events during the area’s slowest season. •Southwest Florida’s indoor sports tourism market offers strong future potential, but it overlaps with Naples’ peak visitation season. •Collier County hotel performance will improve with a steady summer influx of regional and long-distance visitors driven by more diamond sports events at the Complex. Page 180 of 475 | hunden.com | ©2025 Hunden 9 PCSC – Visitation Highlights 2021 Visitation Data 2024 Visitation Data Visitation Dot Density Map (2020–2024) 443,300 Total Visits 230,700 Visits from within 25 Miles 117,100 Visits from between 25 & 100 Miles 95,500 Visits from more than 100 Miles 750,300 Total Visits 394,900 Visits from within 25 Miles 142,800 Visits from between 25 & 100 Miles 212,600 Visits from more than 100 Miles Source: Placer.ai Page 181 of 475 | hunden.com | ©2025 Hunden 10 •From 2021–2024, the local population (within 25 miles of PCSC) made up slightly more than half of all the visits to the facility. •Annual visitation has consistently increased from less than 500,000 in 2021 and 2022, to 657,000 visits in 2023, and 750,000 visits in 2024. This drastic increase is explained by more event types offered at the facility and the increase in the occurrence of these events. •In 2023, non-local visitation peaked at approximately 336,800 visits or 51% of total visits. Visitor Origins by Distance from Site 2021 Total Visits 2022 Total Visits 2023 Total Visits 2024 Total Visits Average Annual Visitation Est # of Visits % of Total Visits Est # of Visits % of Total Visits Est # of Visits % of Total Visits Est # of Visits % of Total Visits Est # of Visits % of Total Visits Locals Within 25 miles 230,700 52%247,900 52%320,900 49%394,900 53%298,600 51% Regional Distance Between 25 and 100 miles 117,100 26%113,600 24%117,600 18%142,800 19%122,775 21% Long Distance Over 100 miles 95,500 22%115,100 24%219,200 33%212,600 28%160,600 28% Total Visits 443,300 100%476,600 100%657,700 100%750,300 100%581,975 100% TOTAL VISITATION 2021-2024 Source: Placer.ai PCSC Total Visitation Page 182 of 475 | hunden.com | ©2025 Hunden 11 PCSC – Visitation Insights 56.8 Percent Visitors That Attend Shops, Dining, or Hotel Afterward 135 Minutes Average Stay 18.48 Average Visit Frequency 486,000 Total Unique Visitors 2020 2021 2022 2023 2024 Visitation to PCSC has steadily increased year after year since its opening in 2020, with the highest levels of visitation occurring during the winter months, thanks to its status as a dedicated soccer complex. A significant portion of the facility’s visitors also support local amenities, including hotels, dining options, shopping centers, and retail shops in the surrounding area. The following statistics and insights are an accumulation of Placer.ai data from 2021 through 2024. 2021– 2024 Visits by Day of Week 2021 – 2024 Visits Page 183 of 475 | hunden.com | ©2025 Hunden 12 PCSC – 2024 Visitation Insights PCSC Highest Visited Events - 2024 Event Name Dates # of Days Average Daily Visits Weston Cup & Showcase 2/17-2/19 3 10,300 South Florida Soccer Cup Showcase 4/26-4/28 3 8,140 Drones In Paradise – 4th of July 7/4 1 10,200 National Field Hockey Festival 11/29-12/1 3 10,630 American Youth Football National Championship 12/9-12/14 6 7,100 Football University National Championship 12/18-12/22 5 4,800 •The most highly visited events at PCSC typically occur during peak soccer season (November through April), which coincides with the height of tourism in Naples and Collier County. •By diversifying the timing of its major events, PCSC can help stabilize the local tourism economy year-round, which leverages its role as a significant economic driver for the region. Page 184 of 475 | hunden.com | ©2025 Hunden 13 Local Sports Implications Lee County’s spring training facilities drive robust visitation Lee Health Sports Complex and JetBlue Park, respective homes of the Minnesota Twins and Boston Red Sox, each attracted more than 400,000 visits in 2024. Their abundance of high-quality diamonds allows the complexes to host tournaments when not utilized by the MLB teams. Collier County has no other tournament-capable complexes Only nine percent of North Collier Regional Park’s visits were from more than 100 miles away in 2024. The park’s facilities and baseball fields are not equipped to solely host national-level tournaments but better suited as community assets. Opportunity exists for a tournament-focused baseball complex The MLB tenancy of Lee Health Sports Complex and JetBlue Park in Lee County prevent each complex from frequently hosting major tournaments, creating an opportunity for a new facility to meet the strong demand for baseball and softball. Page 185 of 475 | hunden.com | ©2025 Hunden 14 Paradise Coast Sports Complex - Regional Outdoor Sports Facility Supply Facility Name Location Distance from PCSC 2024 Visits 2024 Visitors % of Visits Over 100 Miles Turf MP FieldsGrass MP FieldsDiamondsWeston Regional Park Weston, FL 85 2,700,000 259,300 9.5%2 6 8 Plantation Central Park Plantation, FL 91 1,400,000 274,600 9.7%-6 8 Premier Sports Campus Lakewood Ranch, FL 121 890,100 312,400 57.0%-23 - IMG Academy Bradenton, FL 127 777,300 220,500 59.2%1 19 9 Lake Myrtle Sports Park Auburndale, FL 153 648,500 216,900 43.6%-11 9 Tournament SportsPlex Tampa, FL 161 561,800 231,700 66.2%-15 - ESPN Wide World of Sports (Fields)Orlando, FL 187 1,200,000 567,700 73.7%-17 11 Northwest Recreation Complex Apopka, FL 213 822,300 177,400 5.9%-6 12 USSSA Space Coast Complex Melbourne, FL 224 834,500 198,600 58.9%--15 Boombah Sports Complex Sanford, FL 225 744,800 200,900 49.0%9 -15 Ormond Beach Sports Complex Ormond Beach, FL 264 240,500 42,800 2.0%-12 13 Publix Sports Park Panama City Beach, FL 506 492,000 180,500 67.6%9 4 10 Foley Sports Tourism Complex Foley, AL 640 244,200 92,200 51.1%-15 - Average /Total --231 888,923 228,885 42.6%21 134 110 Paradise Coast Sports Complex Naples, FL --750,300 202,400 28.3%9 -- Source: Placer.ai & Various Sources Regional Outdoor Sports Supply As shown in the adjacent table, visitation data for 2024 on 13 key outdoor sports complexes reveals that nearly 43 percent of visits came from more than100 miles away. This underscores the strong draw of tournament programming in attracting long-distance travelers. Facilities on the regional list with higher field counts tend to attract more visitors from more than 100 miles away, surpassing PCSC only at 28 percent of long-distance visitation. Expanding field capacity presents a significant opportunity to draw more long-distance travelers to Collier County, who otherwise would not travel to PCSC. Publix Sports Park and Boombah Sports Complex are the only regional large turf multipurpose field complexes, each featuring nine full-sized fields. Page 186 of 475 | hunden.com | ©2025 Hunden 15 Regional Outdoor Sports Facility Map The map to the right showcases the regional supply of outdoor sports facilities and their location in relation to the Paradise Coast Sports Complex in southwest Florida. Nine out of the 13 facilities within the regional competitive set are located strategically in the center of the state along Interstate 4, which runs east to west from Daytona Beach to Tampa and encapsulates highly populated markets like Orlando and Tampa Bay. Paradise Coast (starred) is less than a two-hour drive to the Miami MSA. Page 187 of 475 | hunden.com | ©2025 Hunden 16 PCSC Versus Dedicated Baseball Visitation 2020 2021 2022 2023PCSC(2020 – 2024)USSSA Space Coast (2020 – 2024)2024 *** Visitation excluding Visitors within 25 miles (local demographic) Source: Placer.ai Page 188 of 475 | hunden.com | ©2025 Hunden 17 PCSC Versus Multi-Sport Visitation 2020 2021 2022 2023PCSC(2020 – 2024)2024 *** Visitation excluding Visitors within 25 miles (local demographic)Publix & Boombah Sports(2020 – 2024)Source: Placer.ai Page 189 of 475 | hunden.com | ©2025 Hunden 18 Placer.ai Implications PCSC Takeaways §As a dedicated soccer facility with turf fields, the most visited time of year to PCSC is October through March with slow months in the summer §2024 was the first calendar year of substantial change in visitation seasonality between summer and winter Baseball & Multi-Sport Takeaways §Facilities with baseball (even multi-sport facilities) have peaks in visitation mainly in the summer which contrasts the visitation peaks of PCSC. §Implementing baseball is critical to stabilizing seasonality at PCSC and in Collier County October - March October - March October - March October - March Source: Placer.aiPage 190 of 475 | hunden.com | ©2025 Hunden 19 Regional Indoor Sports Supply Hunden conducted a comprehensive analysis of indoor sports facilities across Florida and the surrounding region to assess the overall supply, programming, and visitation trends. This research aimed to identify opportunities for a dedicated indoor expansion at the Paradise Coast Sports Complex. The regional supply list of indoor facilities typically features a minimum of ten volleyball courts, allowing tournament operators to host events at a single location without the need to coordinate across multiple venues. Paradise Coast Sports Complex - Regional Indoor Sports Facility Supply Facility Name Location Distance from PCSC 2024 Visits 2024 Visitors % of Visits Over 100 Miles BasketballVolleyballAdventHealth Fieldhouse Winter Haven, FL 147 174,100 73,900 15.2%6 12 Wiregrass Ranch Sports Campus Wesley Chapel, FL 180 546,000 170,800 21.2%8 16 ESPN Wide World of Sports Complex (Indoor)Orlando, FL 187 1,998,400 995,500 85.1%20 32 Game Point Event Center Orlando, FL 198 308,100 84,400 17.0%6 12 The Big House Tavares, FL 226 294,100 88,800 15.0%9 16 World Equestrian Center (Arenas 1-2)Ocala, FL 258 290,500 139,400 37.0%-40 Alachua County Sports & Events Center Gainesville, FL 286 275,800 108,500 29.2%13 18 Sports Edge Jacksonville, FL 332 246,400 62,500 21.0%3 11 Average /Total --227 516,675 215,475 30.1%65 157 Source: Placer.ai & Various Sources Page 191 of 475 | hunden.com | ©2025 Hunden 20 Regional Indoor Sports Facility Map The map to the right highlights the regional distribution of indoor sports facilities and their proximity to the (starred) Paradise Coast Sports Complex in southwest Florida. Much like the outdoor facilities analyzed, five of the eight regional competitors are strategically positioned along Interstate 4, which stretches east to west from Daytona Beach to Tampa. This corridor encompasses densely populated markets, including Orlando and Tampa Bay, making it a prime location for sports facilities. Additionally, the Paradise Coast Sports Complex is conveniently located less than a two-hour drive from the Miami metropolitan area, further enhancing its accessibility to a large population base. Page 192 of 475 | hunden.com | ©2025 Hunden 21 Supply Under Development The Dynasty Location: Ocoee, FL (194 miles from Site) Status: Phase one expected to break ground in 2025 Expected Size: 150,0000 SF Description: 159-acre mixed-use project anchored by indoor and outdoor youth sports fields and courts, similar to ESPN Wide World of Sports Complex. The Dynasty Florida All-Stars Sportsplex Benderson Park Expansion Destination Sport Miami Florida All-Stars Sportsplex Location: Fort Pierce, FL (203 miles from Site) Status: Planning Phase Expected Size: 96,585 SF Description: Planned to include 8 basketball and 16 volleyball courts. Benderson Park Sports Complex Expansion Location: Sarasota, FL (114 miles from Site) Status: Planning Phase Expected Size: 100,000 SF Description: Planned to include 8 basketball and 16 volleyball courts. Currently in RFP Process. Destination Sport Miami Location: Miami, FL (98 miles from Site) Status: Planning Phase Expected Size: 470,000 SF Description: Expected to include 18 basketball courts and 36 volleyball courts as part of nearly 1 million square feet of facilities. No project updates since 2022. Page 193 of 475 | hunden.com | ©2025 Hunden 22 PCSC Versus Indoor Facility Visitation 2020 2021 2022 2023PCSC(2020 – 2024)2024 *** Visitation excluding Visitors within 25 miles (local demographic)AdVentHealth & Wiregrass(2020 – 2024)Source: Placer.ai Page 194 of 475 | hunden.com | ©2025 Hunden 23 Placer.ai Implications PCSC Takeaways §As a dedicated soccer facility with turf fields, the most visited time of year to PCSC is October through March with slow months in the summer §2024 was the first calendar year of substantial change in visitation seasonality between summer and winter Indoor Facilities Takeaways §Indoor sports facilities have more consistent visitation throughout the year compared to outdoor facilities §The strongest months are from January to May October - March October - March October - March October - March Source: Placer.ai Page 195 of 475 | hunden.com | ©2025 Hunden 24 Sports Group Interviews & Implications Hunden interviewed local and national sports groups that currently or could potentially utilize space within Paradise Coast Sports Complex, to assess facility strengths and needs, programming opportunities, and industry trends. Key takeaways from these conversations are summarized below: §Paradise Coast Sports Complex is one of the best youth sports facilities in the nation. §There is significant demand for tournament facilities with 8 or more baseball diamonds. §Additional fields would allow tournaments to increase the number of teams participating and provide space for warm-ups. §There is a lack of hotel rooms available in the winter months for tournaments. §An indoor facility would be successful in attracting basketball and volleyball tournaments. It would also be helpful to provide storage, offices, space for tournament registration, and space for rain delays. §Expanded shade around the park is needed. §A grass field would allow a Premier League or national soccer team to practice or train at PCSC. Page 196 of 475 | hunden.com | ©2025 Hunden 25 TBK Bank Sports Complex Location: Bettendorf, IA Opened: 2017 Owner/Operator : BettPlex LLC Cost: $50 million Sports Features: §273,000-square-foot indoor complex, 75-acre outdoor complex §8 basketball courts (12 volleyball courts) §indoor turf field (115 yards by 75 yards) §10 lighted turf diamonds with adjustable fencing (convertible into 6 turf soccer fields) §2 multipurpose turf fields, 2 grass fields Additional Amenities: 5 sand volleyball courts, physical therapy center, retail shop, office space, concessions Funding: Phase I of the project included more than $10 million in City incentives ($3.87 million in infrastructure improvements and $4.9 million in TIF). Due to the project’s success, an expansion of the facility was approved in February 2022 for more multi-use turf fields, a three-story golf entertainment facility, restaurants, bars, and a hotel. Bettendorf has committed $5.8 million in economic development grants and a 20-year, 75-percent TIF rebate to the expansion project. Page 197 of 475 | hunden.com | ©2025 Hunden 26 Key Takeaways §The TBK Bank Sports Complex had more than 1.3 million visits in 2024 where 61% came from within 25 miles. §The complex mainly serves the Chicago and Milwaukee metropolitan areas, with visitation from the Minneapolis, St. Louis, and Omaha markets as well. §Seasonal visitation is strongest in the spring months with indoor and outfields in full effect. Winter is weak with limited outdoor usage. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 832,800 61%113,900 37%7.31 Regional Distance Between 25 and 100 miles 205,500 15%79,100 25%2.60 Long Distance Over 100 miles 327,400 24%117,900 38%2.78 Total Visits 1,365,700 100%310,900 100%4.39 2024 TOTAL VISITATION Source: Placer.ai TBK Bank Sports Complex Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 198 of 475 | hunden.com | ©2025 Hunden 27 TBK Complex – Supportive Development TBK Future Iron Tee Golf (TopGolf Concept) Cambria Hotel (112 Rooms) Stretch Zone Swirl Wine Bar Twin Span Brewing KWIK Trip Great Clips Cookies & Dreams Unity Point Clinic Flips Pancake Hurts Donut Co Cheesy Cow Foundry Food + Tap Oscars Pub Proposed: SpringHill Suites (88 Rooms, 2026) Page 199 of 475 | hunden.com | ©2025 Hunden 28 Hotelier Interviews & Implications Hunden interviewed local hoteliers to assess market performance, tournament booking trends, and opportunities to support tourism tax funding. Key takeaways from these conversations are summarized below: §Visiting teams struggle to secure hotel blocks during winter months. This challenge included December 2024, when local occupancy was approximately 99% at preferred hotels. §Hotel properties near baseball complexes in Fort Myers perform strongly during the summer months. §Teams prefer select service hotels for the included breakfast and relative affordability. Managers of local select service hotels have hoped for year-round sports tourism from the complex. §PCSC brings tremendous business to the Great Wolf Lodge, in the form of both hotel rooms and day passes for the water park. §The Great Wolf Lodge, the closest hotel to the complex, stated: §“In March (2025), the resort’s occupancy topped 90 percent, and even in the summer, outside of Southwest Florida’s busy season, it’s expected to exceed 85 percent.” Page 200 of 475 | hunden.com | ©2025 Hunden 29 RevPAR Seasonality The stark seasonality of the relevant hotel set is exhibited by the adjacent Revenue Per Available Room (RevPAR) chart from March 2017 through January 2025. Sports tournaments that attract visitors in the summer months, such as baseball and softball, will raise the hotel market’s seasonal valleys, generating significant hotel room tax revenue. Basketball and volleyball tournaments are occasionally also held during summer months but at a far lower frequency. $- $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00 $180.00 $200.00 Mar 17Jun 17Sep 17Dec 17Mar 18Jun 18Sep 18Dec 18Mar 19Jun 19Sep 19Dec 19Mar 20Jun 20Sep 20Dec 20Mar 21Jun 21Sep 21Dec 21Mar 22Jun 22Sep 22Dec 22Mar 23Jun 23Sep 23Dec 23Mar 24Jun 24Sep 24Dec 24Revenue Per Available Room (March 2017 -January 2025) Source: STR Source: Smith Travel Research, Hunden Partners Page 201 of 475 | hunden.com | ©2025 Hunden 30 Hunden Recommendations Asset Hunden Recommendations Outdoor Field Expansion §Eleven dedicated diamonds §Softball: 5 diamonds §Baseball: 6 diamonds Additional Facility Amenities §Enhanced food & beverage option on the east side of the Complex, adjacent to the expanded fields §Dedicated parking on east side of Complex Future Phase (3–5 Years) §Indoor fieldhouse §6 basketball courts/12 volleyball courts §Medical offices & meeting space §Gathering place/lightning shelter §Hurricane shelter Page 202 of 475 | hunden.com | ©2025 Hunden 31 Preliminary Recommended Site Layout Hunden Recommendations §Eleven dedicated diamonds §Softball: 5 diamonds §Baseball: 6 diamonds Page 203 of 475 | hunden.com | ©2025 Hunden 32 Scenarios Overview 1 2 4 3 The current Complex, pre-expansion (Baseline) The Complex once expanded with recommended/proposed outdoor elements The Complex once expanded with recommended/proposed indoor elements The Complex once expanded with BOTH recommended/proposed outdoor and indoor elements Demand, financial, and economic impact models were developed for each of the following scenarios to provide insight into the financial ramifications of whether, and to what extent, PCSC is expanded. Hunden assumed that improvements would occur over time, with the Scenario 3 outdoor expansion completed by 2028, and Scenarios 4/5 indoor expansion completed by 2029. Years were conservatively assumed for the purposes of this study and delivery of additional facilities may occur quicker. Page 204 of 475 | hunden.com | ©2025 Hunden 33 Demand & Financial Projections Summary Year 5 Summary SCENARIO 1 Current PCSC SCENARIO 2 +Outdoor Expansion SCENARIO 3 +Indoor Expansion SCENARIO 4 +Out/Indoor Expansion NOI $228,000 $1,638,000 $987,000 $3,936,000 Operating Margin 7%27%16%41% Visits 428,960 517,772 590,680 682,720 By comparing projections for PCSC in its current form and potential expansions, we are able to evaluate which scenario maximizes the facility’s Return on Investment (ROI). Hunden projects scenario four, a major outdoor and indoor expansion, would produce the highest Net Operating Income (NOI) and operating margin, due to significant staffing and cost savings relative to the revenue incline. Page 205 of 475 | hunden.com | ©2025 Hunden 34 Summary of Gross Impacts to Collier County 30-Year Gross Impacts:SCENARIO 1 Current PCSC SCENARIO 2 +Outdoor Expansion SCENARIO 3 +Indoor Expansion SCENARIO 4 +Out/Indoor Expansion Spending $ (millions)$ (millions)$ (millions)$ (millions) Direct $1,232 $1,748 $1,626 $2,682 Indirect $465 $660 $616 $999 Induced $371 $527 $490 $803 Total $2,067 $2,935 $2,733 $4,484 Earnings $ (millions)$ (millions)$ (millions)$ (millions) Direct $251 $357 $332 $548 Indirect $92 $131 $122 $198 Induced $76 $108 $101 $165 Total $420 $596 $555 $911 FTE Supported Average Average Average Average Direct 140 200 188 308 Indirect 29 42 39 64 Induced 28 40 37 62 Total 197 281 264 434 Fiscal Impact $ (millions)$ (millions)$ (millions)$ (millions) County Sales Tax $73.9 $105.0 $97.8 $161.1 County Hotel Tax $13.3 $18.8 $18.2 $22.8 Total $87.2 $123.9 $116.0 $183.9 $13.3m Scenario 1 30-Yr. Hotel Tax Generation $18.2m $22.8m $18.8m Scenario 2 30-Year Hotel Tax Generation Scenario 3 30-Year Hotel Tax Generation Scenario 4 30-Year Hotel Tax Generation Page 206 of 475 | hunden.com | ©2025 Hunden 35 Summary of Visitation to Collier County 2031 Visitation Projections SCENARIO 1 Current PCSC SCENARIO 2 +Outdoor Expansion SCENARIO 3 +Indoor Expansion SCENARIO 4 +Out/Indoor Expansion Event Days by Type Number Number Number Number Softball Tournaments 0 14 0 14 Baseball Tournaments 0 20 0 20 Soccer Tournaments 26 26 26 26 Lacrosse Tournaments 8 8 8 8 Field Hockey Tourn.2 2 2 2 Football Tournaments 9 9 9 9 Indoor Sports 0 0 61 61 FC Naples Events 30 30 30 30 Banquets/Special Events 58 58 73 82 Total 133 167 209 252 Total Attendance by Type Visits Visits Visits Visits Softball Tournaments 0 32,340 0 32,340 Baseball Tournaments 0 46,200 0 46,200 Soccer Tournaments 191,360 200,928 200,928 200,928 Lacrosse Tournaments 21,120 21,824 21,824 21,824 Field Hockey Tourn.720 720 720 720 Football Tournaments 23,760 23,760 23,760 23,760 Indoor Sports 0 0 128,948 128,948 FC Naples Events 105,000 105,000 105,000 105,000 Banquets/Special Events 87,000 87,000 109,500 123,000 Total 428,960 517,772 590,680 682,720 428,860Scenario 1 Total Visits Scenario 2 Total Visits Scenario 3 Total Visits Scenario 4 Total Visits 517,772 590,680 682,720 Page 207 of 475 | hunden.com | ©2025 Hunden 36 Room Night Generation Seasonality Between Scenarios 2 and 3, Scenario 2, in which Paradise Coast Sports Complex undergoes a major expansion of baseball and softball diamonds, would generate the most annual hotel rooms for Collier County and therefore, the most TDC funds. Baseball and softball fields generate room nights in Collier County’s down season, supporting local hotels. Meanwhile, an indoor complex would further stress hotels during the peak winter season, causing some leaked hotel rooms to nearby counties, and thus producing fewer TDC dollars. - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 JAN FEB MAR APRIL MAY JUNE JULY AUG SEP OCT NOV DEC ANNUAL ROOM NIGHT GENERATION (2031) BASELINE OUTDOOR EXPANSION INDOOR EXPANSION OUT/INDOOR EXPANSION Mov. Avg. (SCENARIO 1)Mov. Avg. (SCENARIO 2) Mov. Avg. (SCENARIO 3)Mov. Avg. (SCENARIO 4) Page 208 of 475 01 Paradise Coast Sports Complex Historical Performance & Impact Profile Page 209 of 475 | hunden.com | ©2025 Hunden 38 Paradise Coast Sports Complex Location: Naples, FL Opened: 2020 Owner: Collier County Operator: Sports Facilities Companies Sports Features: §Eight turfed multipurpose fields §One turfed multipurpose stadium (4,000 capacity) §Outdoor fitness gym §Bar + event venue §Great Lawn Community Amphitheater Notes: Paradise Coast Sports Complex is a multifaceted venue that can host a variety of sports tournaments, including soccer, football, lacrosse, field hockey, and rugby. Support amenities at this facility include its 400-seat amphitheater, outdoor fitness gym, outdoor high-end food & beverage offerings, and food market. The facility has gone through three phases of development and the Complex’s expansion of the current footprint will be Phase 4. Page 210 of 475 | hunden.com | ©2025 Hunden 39 Paradise Coast Sports Complex The Cove – Bar & Entertainment Event Lawn & Park OverviewThe Factory – Fitness Gym & Playground Event Lawn & Concert Facility Page 211 of 475 | hunden.com | ©2025 Hunden 40 Expansion Progress Phase 1 Phase 2 Phase 3 Page 212 of 475 | hunden.com | ©2025 Hunden 41 Planned Phase 4 During the expansion of PCSC, the easternmost portion of the property remained undeveloped due to limited funding and a strategic decision by the County to evaluate the potential of the sports tourism market before determining future use. Recent assessments of the site’s potential have proposed a plan accommodating a total of 11 baseball fields — five designed for Little League and six of regulation size. This study seeks to identify the most effective sports development for the complex that maximizes sports tourism impact and generates the greatest economic return. CURRENTLY UNDEVELOPED Page 213 of 475 | hunden.com | ©2025 Hunden 42 PCSC – Visitation Highlights 2021 Visitation Data 2024 Visitation Data Visitation Dot Density Map (2017-2024) 443,300 Total Visits 230,700 Visits from within 25 Miles 117,100 Visits from between 25 & 100 Miles 95,500 Visits from more than 100 Miles 750,300 Total Visits 394,900 Visits from within 25 Miles 142,800 Visits from between 25 & 100 Miles 212,600 Visits from more than 100 Miles Source: Placer.ai Page 214 of 475 | hunden.com | ©2025 Hunden 43 •From 2021–2024, the local population (within 25 miles of PCSC) made up slightly more than half of all the visits to the facility. •Annual visitation has consistently increased from less than 500,000 in 2021 and 2022, to 657,000 visits in 2023, and 750,000 visits in 2024. This drastic increase is explained by more event types offered at the facility and the increase in the occurrence of these events. •In 2023, non-local visitation peaked at approximately 336,800 visits or 51% of total visits. Visitor Origins by Distance from Site 2021 Total Visits 2022 Total Visits 2023 Total Visits 2024 Total Visits Average Annual Visitation Est # of Visits % of Total Visits Est # of Visits % of Total Visits Est # of Visits % of Total Visits Est # of Visits % of Total Visits Est # of Visits % of Total Visits Locals Within 25 miles 230,700 52%247,900 52%320,900 49%394,900 53%298,600 51% Regional Distance Between 25 and 100 miles 117,100 26%113,600 24%117,600 18%142,800 19%122,775 21% Long Distance Over 100 miles 95,500 22%115,100 24%219,200 33%212,600 28%160,600 28% Total Visits 443,300 100%476,600 100%657,700 100%750,300 100%581,975 100% TOTAL VISITATION 2021-2024 Source: Placer.ai PCSC Total Visitation Page 215 of 475 | hunden.com | ©2025 Hunden 44 PCSC – Geographic Visitation Visitation Heat Map (2021-2024)Visitation Dot Density Map (2021-2024) §The majority of in-state visitation to PCSC is from Gulf Coast residents ranging from Naples to Tampa, but also Miami & Orlando. §The Miami metropolitan area presents a robust amount of visitation with the Complex having strong & direct accessibility. Source: Placer.ai Page 216 of 475 | hunden.com | ©2025 Hunden 45 PCSC – Visitation Insights 56.8 Percent Visitors That Attend Shops, Dining, or Hotel Afterward 135 Minutes Average Stay 18.48 Average Visit Frequency 486,000 Total Unique Visitors 2020 2021 2022 2023 2024 Visitation to PCSC has steadily increased year after year since its opening in 2020, with the highest levels of visitation occurring during the winter months, thanks to its status as a dedicated soccer complex. A significant portion of the facility’s visitors also support local amenities, including hotels, dining options, shopping centers, and retail shops in the surrounding area. The following statistics and insights are an accumulation of Placer.ai data from 2021 through 2024. 2021– 2024 Visits by Day of Week 2021 – 2024 Visits Page 217 of 475 | hunden.com | ©2025 Hunden 46 PCSC – 2024 Visitation Insights PCSC Highest Visited Events - 2024 Event Name Dates # of Days Average Daily Visits Weston Cup & Showcase 2/17-2/19 3 10,300 South Florida Soccer Cup Showcase 4/26-4/28 3 8,140 Drones In Paradise – 4th of July 7/4 1 10,200 National Field Hockey Festival 11/29-12/1 3 10,630 American Youth Football National Championship 12/9-12/14 6 7,100 Football University National Championship 12/18-12/22 5 4,800 •The most highly visited events at PCSC typically occur during peak soccer season (November through April), which coincides with the height of tourism in Naples and Collier County. •By diversifying the timing of its major events, PCSC can help stabilize the local tourism economy year-round, which leverages its role as a significant economic driver for the region. Page 218 of 475 02 Economic, Demographic & Tourism Analysis Page 219 of 475 | hunden.com | ©2025 Hunden 48 Population and Growth Rate Collier County’s population has increased rapidly, growing by about 26 percent from 2010 to 2024. The County’s population is projected to continue its incline with a 5.7-percent increase from 2024 to 2029. The 26-percent increase outpaces Florida’s brisk population growth of about 21 percent from 2010 to 2024. This increase demonstrates the significant demand to reside in Collier County and the surrounding region. Projected Population Growth by Block Group 2024-2029 Population and Growth Rates 2010 2020 2024 2029 Projected % Change 2010 - 2024 United States 308,745,538 331,449,281 338,440,954 344,873,411 9.6% Florida 18,801,310 21,538,187 22,779,514 23,862,875 21.1% Collier County 321,515 375,752 404,645 427,602 25.9% Source: U.S. Census Bureau PCSC Legend Less than 1% 1% - 4% 4% - 9% 9% - 20% 20%+Source: ESRI Page 220 of 475 | hunden.com | ©2025 Hunden 49 Median Household Income Collier County’s robust median household income of $86,173 far outpaces both the state of Florida and the nation. Collier County also outperforms the state and country in poverty rate, homeownership, and median housing value, demonstrating the County’s economic prosperity and wealth. Many of the highest median household incomes are concentrated toward the shore of Collier County, but incomes are consistently strong throughout both Collier and Lee Counties. PCSC Source: ESRI Legend $0 - $45,000 $45,000 - $70,000 $70,000 - $100,000 $100,000 - $150,000 $150,000 and above Median Household Income 2024 Category United States Florida Collier County Homeownership rate, 2023 65.0%67.3%76.0% Median value of owner-occupied housing units, 2019-2023 $303,400 $325,000 $486,800 Persons per household, 2019-2023 2.54 2.51 2.38 Median household income, 2019-2023 $78,538 $71,711 $86,173 Persons below poverty level, percent 11.1%12.3%10.5% Source: U.S. Census Bureau Income, Spending and Other Demographic Data Page 221 of 475 | hunden.com | ©2025 Hunden 50 Accessibility Highway Access Paradise Coast Sports Complex is primarily served by Interstate-75 (I-75), a major thoroughfare that connects Naples to both Fort Myers to the north and Fort Lauderdale to the east. PCSC is conveniently positioned along I-75 to reduce drive times to the complex. Additionally, Route 41 connects Cape Coral and the Miami metropolitan area directly to Naples, making for relatively convenient commutes. Southwest Florida International Airport (RSW) The nearest major airport is Southwest Florida International Airport (RSW), located approximately 32 miles from Paradise Coast Sports Complex. A $1.1-billion expansion, including 14 additional gates, a new concourse, a new security checkpoint, and other facility upgrades broke ground in October 2024 with an expected opening of late 2027. §Ranked 3rd Best American Medium Sized Airport (J.D. Power, 2024) §11,028,182 Total Passengers (2024) PCSC Southwest Florida International Airport Page 222 of 475 | hunden.com | ©2025 Hunden 51 Drive-Time Statistics Within three hours of Paradise Coast Sports Complex are nearly 13 million people, which captures the metropolitan areas of Miami, Fort Lauderdale, West Palm Beach, and Tampa. Residents of the Orlando metropolitan area can expect a three- to four-hour drive into the complex. As the radius extends to five hours, the population jumps to approximately 19.3 million people. This robust drive-in market creates substantial market demand for central and southern Florida sports teams to utilize Paradise Coast Sports Complex for tournaments. PCSC TAMPA Paradise Coast Sports Complex Drive Times and Population Source: ESRI ORLANDO THREE-HOUR DRIVE FIVE-HOUR DRIVE ONE-HOUR DRIVE LEGEND ONE-HOUR DRIVE 2024 POP. – 1,201,565 THREE-HOUR DRIVE 2024 POP. – 12,940,329 FIVE-HOUR DRIVE 2024 POP. – 19,346,422 JACKSONVILLE MIAMI Estimated Drive-Time Statistics from PCSC (2024) 1-Hour 3-Hours 5-Hours Population 1,201,565 12,940,329 19,346,422 Households 509,913 5,171,792 7,728,088 Median Household Income $77,045 $75,721 $74,204 Median Home Value $453,651 $428,140 $399,123 Median Age 51.2 44.4 44.1 Source: ESRI Page 223 of 475 | hunden.com | ©2025 Hunden 52 Major Employers The largest private employer in the Southwest Florida region, which consists of Charlotte, Collier, Glades, Hendry, and Lee Counties, is Lee Memorial Health System with slightly more than 13,500 employees. The largest private employer in Collier County is NCH Healthcare System with 3,288 employees, further exhibiting the strength of the regional healthcare industry. A strong regional corporate presence can provide sponsorship opportunities for Paradise Coast Sports Complex and its potential expansion, as exhibited by Arthrex, which is a current complex partner. Southwest Florida Major Employers Southwest Florida Major Private Employers Company Industry Number of Employees Lee Memorial Health System Healthcare 13,558 Publix Super Market Grocery 9,362 Arthrex Medical Device 3,983 Chico’s Fas Inc.Retail 3,903 Walmart Retail 3,689 NCH Healthcare System Healthcare 3,288 Herc Rentals Equipment Rental 2,400 Amazon Logistics 2,200 Gartner Research 2,100 Gargiulo Produce 2,082 McDonald’s Fast Food 2,065 Home Depot Retail 1,770 Walgreens Pharmaceutical 1,440 Shell Point Retirement Cmty Senior Living 1,401 Radiology Regional Center Healthcare 1,377 Bayfront Health Healthcare 1,342 Source: FGCU Regional Economic Research Institute Page 224 of 475 | hunden.com | ©2025 Hunden 53 Tourism Attraction Trends Visitor Trip Activities Visitor Reasons for Choosing Collier County Visitor Reasons for Visiting Source: Naples, Marco Island, Everglades CVB Collier County’s renowned beaches make it a premier tourist destination. In Fiscal Year 2024, 66 percent of travelers to the County visited for vacation and just five percent visited for business. Five percent visited for a sporting event. Notably, half of all visitors chose Collier County over other destinations because of its beaches. While in Collier County, 72 percent of visitors dined out, 40 percent went shopping, 36 percent partook in water activities, 20 percent visited local bars, and 20 percent visited local attractions, demonstrating the robust visitor spending in the County. Page 225 of 475 | hunden.com | ©2025 Hunden 54 Tourism Spending Trends County Visitor Spending County Tourist Visit FrequencyCounty Visitor Length of Stay Source: Naples, Marco Island, Everglades CVB During Fiscal Year 2024, the average traveler to Collier County spent $1,033 per trip, up 7.4 percent since 2023. Traveler parties spent $3,202 on average, highlighting the strong spending levels captured by attracting tourism. Nearly half (58 percent) of County visitors stayed five or more nights and 83 percent of travelers stayed at least three nights. Remarkably, 26 percent of travelers to the County had previously visited 11 or more times, exhibiting the area’s attraction as a repeated destination. Page 226 of 475 | hunden.com | ©2025 Hunden 55 Implications PCSC’s convenient accessibility supports tournament attraction Paradise Coast is quickly accessed by I-75, Route 41, or by Southwest Florida International Airport in Fort Myers, the 3rd ranked medium sized airport in the U.S, which is undergoing a major expansion. Central & Southern Florida provide a robust drivable population There are nearly 13 million people within a three-hour drive of Paradise Coast and approximately 19.3 million people within a five-hour drive, which makes the facility attractive for Central and Southern Florida-based tournaments and teams. Collier County’s destination status attracts high-spending tourists Collier County’s renowned beaches make it a premier tourist destination. While in Collier County, travelers frequently visit restaurants, shops, bars, attractions, and activities, resulting in a robust $1,033 spend per person per day. Page 227 of 475 03 Local Sports Facility Supply & Demand Analysis Page 228 of 475 | hunden.com | ©2025 Hunden 57 Local Sports Supply The local supply of sports facilities includes four community parks and two regional parks in Collier County, along with four baseball-focused complexes in Fort Myers. Key takeaways include: §North Collier Regional Park recorded the highest visitation among all facilities, with 739,300 visits in 2024. Notably, 91 percent of these visits came from within 100 miles, demonstrating its role as a community asset. §Fort Myers’ MLB spring training venues, JetBlue Park and Lee Health Sports Complex, each attracted more than 400,000 visits, with at least 40 percent coming from over 100 miles away. Their abundance of high-quality diamonds enables them to host regional baseball tournaments. §Paradise Coast Sports Complex draws significantly more long-distance visitors than any other facility in Collier County. However, it still trails the baseball-centric complexes in Lee County, in part because it lacks the ability to host baseball or softball tournaments. Paradise Coast Sports Complex - Local Sports Facility Supply Facility Name City Miles from PCSC 2024 Visits 2024 Visitors % of Visits Over 100 Miles DiamondsMultipurposeTennisBasketballVolleyballIndoor TurfGolden Gate Community Park Naples 5 232,600 48,100 4%1 1 4 ------ Fleischmann Park Naples 9 232,800 52,800 6%3 1 --2 ---- Vineyards Community Park Naples 9 218,400 52,600 5%2 4 ------ North Collier County Regional Park Naples 12 739,300 143,800 9%5 8 --2 ---- Veterans Community Park Naples 15 300,700 62,200 11%4 1 ------ Big Corkscrew Park Naples 17 322,600 77,600 5%4 8 4 2 ---- Lee Health Sports Complex Fort Myers 34 401,900 236,100 47%10 1 ------1 JetBlue Park Fort Myers 34 455,500 254,900 40%7 6 ------1 Lee County Player Development Complex Fort Myers 40 158,900 81,700 67%5 ---------- Terry Park Sports Complex Fort Myers 41 168,900 79,200 60%4 ---------- Average /Total ----323,160 108,900 25%45 30 8 6 -2 Paradise Coast Sports Complex Naples, FL --750,300 202,400 28%-9 --6 - Source: Placer.ai & Various Sources Page 229 of 475 | hunden.com | ©2025 Hunden 58 Local Sports Facility Map Paradise Coast Sports Complex North Collier Regional Park and Big Corkscrew Island Regional Park are located 12 and 17 miles from Paradise Coast Sports Complex, respectively, which limits their ability to support tournaments at PCSC. In contrast, Fort Myers’ four baseball- focused facilities enjoy a strategic advantage due to their proximity to Southwest Florida International Airport, providing easier access for travelers. These venues are also situated close to one another, making it more feasible for them to collectively host large events or tournaments. Page 230 of 475 | hunden.com | ©2025 Hunden 59 Collier County Regional Parks North Collier Regional Park Opened: 2008 2024 Visits: 739,300 Features : §8 tournament soccer fields (4 grass, 4 turf) §5 tournament softball fields §Rec-Plex Fitness Complex, Exhibit Hall §Sun-N-Fun Lagoon, Fossil Playground Big Corkscrew Island Regional Park Opened: 2022 2024 Visits: 322,600 Features : §2 softball fields (4 additional baseball fields in Phase 2) §4 multipurpose athletic fields §2 tennis courts, 6 pickleball courts §Aquatic Complex, Community Center, Event Lawn North Collier and Big Corkscrew Island are Collier County’s primary regional park athletic facilities, outside of PCSC. North Collier is often used to support larger tournaments at Paradise Coast due to a lack of field space at PCSC. Page 231 of 475 | hunden.com | ©2025 Hunden 60 Lee Health Sports Complex Location: Fort Myers, FL Opened: 1991, 2015 (renovation, expansion) Owner/Operator: Lee County Features : §6 large baseball fields (including Hammond Stadium) §4 lit softball fields §8,730-seat Hammond Stadium §2,100 parking spaces Notes: Lee Health Sports Complex is home to Minnesota Twins spring training, the Low-A Fort Myers Mighty Mussels, and the Florida Complex League Twins. The facility also hosts Perfect Game baseball tournaments, kickball tournaments, softball games, and other local events. In 2023, the Twins signed a 10-year naming rights deal with Lee Health. Page 232 of 475 | hunden.com | ©2025 Hunden 61 Key Takeaways §Lee Health Sports Complex attracted more than 400,000 visits in 2024, with a robust 47 percent coming from more than 100 miles away. §Visitation typically spikes in March for Minnesota Twins spring training and in July for baseball tournaments such as Perfect Game’s 12U Series Classic in 2024. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Guest Locals Within 25 miles 175,000 43%88,300 37%1.98 Regional Distance Between 25 and 100 miles 38,600 10%23,300 10%1.65 Long Distance Over 100 miles 188,300 47%124,500 53%1.49 Total Visits 401,900 100%236,100 100%1.70 2024 TOTAL VISITATION Source: Placer.ai Lee Health Sports Complex Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 233 of 475 | hunden.com | ©2025 Hunden 62 JetBlue Park Location: Fort Myers, FL Opened: 2012 Owner/Operator: Lee County Features : §7 large baseball fields (including stadium) §11,000-capacity stadium §6 soccer fields §367 paved parking spaces Notes: JetBlue Park is the spring training facility for the Boston Red Sox and home stadium for the Florida Complex League Red Sox. When not being utilized by the Red Sox organization, the complex has been used for the annual Roy Hobbs World Series, Perfect Game showcases and championships, the Sun Conference baseball tournament, and local festivals. The stadium was designed to pay homage to Fenway Park with identical dimensions and a replica of the “Green Monster” wall in left field. Page 234 of 475 | hunden.com | ©2025 Hunden 63 Key Takeaways §JetBlue Park attracted 180,000 visits from more than 100 miles away, many from the Northeast U.S. for Red Sox spring training. §The complex’s baseball focus creates seasonal visitation that contrasts with typical rectangular field tournaments in the fall and winter. Visitation increases significantly from February through August and declines from September through January. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 222,200 49%113,000 44%2.01 Regional Distance Between 25 and 100 miles 53,300 12%33,700 13%1.56 Long Distance Over 100 miles 180,000 39%108,200 43%1.65 Total Visits 455,500 100%254,900 100%1.79 2024 TOTAL VISITATION Source: Placer.ai JetBlue Park Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 235 of 475 | hunden.com | ©2025 Hunden 64 Local Sports Implications Lee County’s spring training facilities drive robust visitation Lee Health Sports Complex and JetBlue Park, respective homes of the Minnesota Twins and Boston Red Sox, each attracted more than 400,000 visits in 2024. Their abundance of high-quality diamonds allows the complexes to host tournaments when not utilized by the MLB teams. Collier County has no other tournament-capable complexes Only nine percent of North Collier Regional Park’s visits were from more than 100 miles away in 2024. The park’s facilities and baseball fields are not equipped to solely host national-level tournaments but better suited as community assets. Opportunity exists for a tournament-focused baseball complex The MLB tenancy of Lee Health Sports Complex and JetBlue Park in Lee County prevent each complex from frequently hosting major tournaments, creating an opportunity for a new facility to meet the strong demand for baseball and softball. Page 236 of 475 04 Regional Competitive Sports Facility Analysis Page 237 of 475 Outdoor Facilities Page 238 of 475 | hunden.com | ©2025 Hunden 67 Paradise Coast Sports Complex - Regional Outdoor Sports Facility Supply Facility Name Location Distance from PCSC 2024 Visits 2024 Visitors % of Visits Over 100 Miles Turf MP FieldsGrass MP FieldsDiamondsWeston Regional Park Weston, FL 85 2,700,000 259,300 9.5%2 6 8 Plantation Central Park Plantation, FL 91 1,400,000 274,600 9.7%-6 8 Premier Sports Campus Lakewood Ranch, FL 121 890,100 312,400 57.0%-23 - IMG Academy Bradenton, FL 127 777,300 220,500 59.2%1 19 9 Lake Myrtle Sports Park Auburndale, FL 153 648,500 216,900 43.6%-11 9 Tournament SportsPlex Tampa, FL 161 561,800 231,700 66.2%-15 - ESPN Wide World of Sports (Fields)Orlando, FL 187 1,200,000 567,700 73.7%-17 11 Northwest Recreation Complex Apopka, FL 213 822,300 177,400 5.9%-6 12 USSSA Space Coast Complex Melbourne, FL 224 834,500 198,600 58.9%--15 Boombah Sports Complex Sanford, FL 225 744,800 200,900 49.0%9 -15 Ormond Beach Sports Complex Ormond Beach, FL 264 240,500 42,800 2.0%-12 13 Publix Sports Park Panama City Beach, FL 506 492,000 180,500 67.6%9 4 10 Foley Sports Tourism Complex Foley, AL 640 244,200 92,200 51.1%-15 - Average /Total --231 888,923 228,885 42.6%21 134 110 Paradise Coast Sports Complex Naples, FL --750,300 202,400 28.3%9 -- Source: Placer.ai & Various Sources Regional Outdoor Sports Supply As shown in the adjacent table, visitation data for 2024 on 13 key outdoor sports complexes reveals that nearly 43 percent of visits came from more than100 miles away. This underscores the strong draw of tournament programming in attracting long-distance travelers. Facilities on the regional list with higher field counts tend to attract more visitors from more than 100 miles away, surpassing PCSC only at 28 percent of long-distance visitation. Expanding field capacity presents a significant opportunity to draw more long-distance travelers to Collier County, who otherwise would not travel to PCSC. Publix Sports Park and Boombah Sports Complex are the only regional large turf multipurpose field complexes, each featuring nine full-sized fields. Page 239 of 475 | hunden.com | ©2025 Hunden 68 Regional Outdoor Sports Facility Map The map to the right showcases the regional supply of outdoor sports facilities and their location in relation to the Paradise Coast Sports Complex in southwest Florida. Nine out of the 13 facilities within the regional competitive set are located strategically in the center of the state along Interstate 4, which runs east to west from Daytona Beach to Tampa and encapsulates highly populated markets like Orlando and Tampa Bay. Paradise Coast (starred) is less than a two-hour drive to the Miami MSA. Page 240 of 475 69hunden.com | © 2024 Competitive Outdoor Facilities Visitation Analysis Within the state of Florida and more specifically Central Florida, USSSA Space Coast and Boombah Sports Complex are the most popular for sports tourism, attracting visitation from large metropolitan markets across the state. Paradise Coast dominates the Southern Florida market in the Tampa and Miami MSAs which are of some of the most populous metropolitan areas of the county. Statewide Visitation Summary Paradise Coast Sports Complex Publix Sports Park USSSA Space Coast Complex Boombah Sports Complex Collier County Regional Supply Visitation (disregarding PCSC visitation data) Page 241 of 475 | hunden.com | ©2025 Hunden 70 Publix Sports Park Location: Panama City Beach, FL Opened: 2019 Owner/Operator: Sports Facilities Companies Project Cost: $43 million Sports Features: §13 configurable fields §5 collegiate baseball fields §2 championship fields (1,500 seats) Notes: Publix Sports Park generated an average annual economic of $112, million from 2021–2023. Throughout 2023, the venue programmed a total of 51 events, encompassing 11 multipurpose field events and 40 diamond field events. Functioning as a public space with a focus on sports tourism while also incorporating local programming, the business model ensures accessibility to both residents and visitors, amplifying its role as a hub for athletic activities and events in the Southeastern United States. Page 242 of 475 | hunden.com | ©2025 Hunden 71 Publix Sports Park Overview Opened in 2019, the PCB Publix Sports Park stands as a testament to cutting-edge sports facilities spread across 160 acres. Construction costs reached approximately $43 million at the time the facility was built, with an approximately $54-million adjusted development cost if the facility was built today. Facility infrastructure includes a diverse range of assets, featuring 13 configurable fields, five collegiate baseball fields, and the potential for up to 10 collegiate or youth softball fields. Among these are nine synthetic turf fields and four natural grass fields. The Sports Park contains two championship fields, supporting 1,500-seats, warm-up areas, and lounging pavilions for both players and spectators. Functioning as a public space with a focus on sports tourism while also incorporating local programming, the business model ensures accessibility to both residents and visitors, amplifying its role as a hub for athletic activities and events in the Southeastern United States. Publix Sports Park generated an average annual economic impact of $112 million from 2021–2023. Throughout 2023, the venue programmed a total of 51 events, encompassing 11 multipurpose field events and 40 diamond field events. Key Visitor Information Main Visitor Origin: §Florida, Alabama, Georgia, Tennessee, South Carolina North Carolina Visitation Seasonality: Year-Round Page 243 of 475 | hunden.com | ©2025 Hunden 72 Key Takeaways §Publix Sports Park generated nearly 500,000 visits in 2024, of which 68 percent came from more than 100 miles away. §Publix Sports Park mainly attracts visitors from Atlanta, Birmingham, Tallahassee, and Orlando metropolitan areas. §Since the facility opened in 2019, there has been strong seasonality with large events in the summertime alluding to baseball visitation, but in 2023 and 2024, the seasonality was settled as dead months were stronger than past years. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 80,300 16%14,900 8%5.39 Regional Distance Between 25 and 100 miles 78,900 16%31,300 17%2.52 Long Distance Over 100 miles 332,800 68%134,300 75%2.48 Total Visits 492,000 100%180,500 100%2.73 2024 TOTAL VISITATION Source: Placer.ai Publix Sports Park Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 244 of 475 | hunden.com | ©2025 Hunden 73 Boombah Sports Complex Location: Sanford, FL Opened: 2016 Owner/Operator: Seminole County, Orlando North Sports Project Cost: $28 million Sports Features: §15 baseball/softball multipurpose fields §9 synthetic and 6 natural turf fields Notes: The complex partners with Perfect Game USA to operate tournaments year- round. The 15 fields are located in four different hubs with concessions and public restrooms at each hub. A centrally located administration building contains offices and a meeting room with the capacity to fit 120 people. Boombah Sports Complex also features a large central pavilion, playground, walking paths, designated areas to accommodate food truck services, central picnic area, batting cages, bullpens, and spectator bleachers with shade cover at each field. The facility’s fields also have the ability to accommodate soccer, football, and lacrosse. Page 245 of 475 | hunden.com | ©2025 Hunden 74 Boombah Sports Complex Overview The Boombah Sports Complex in Sanford, Florida, emerged in 2017 as a premier athletic destination renowned for its top-notch facilities and diverse program offerings. Construction of the venue cost approximately $28 million at the time the venue was developed, translating to approximately $37.1 million in development cost today. Expanding across 100 acres, the complex boasts a versatile range of assets tailored for various athletic disciplines, comprised of 15 top- quality athletic fields, five 350-foot synthetic turf diamonds, four 385-foot synthetic turf diamonds, and six 315-foot natural grass diamonds. Alongside these fields, the complex features amenities that include batting cages, playgrounds, and more, catering to athletes, families, and enthusiasts alike. Operated as a publicly-owned entity, the Boombah Sports Complex focuses on sports tourism, drawing in participants and spectators across the Southeast. The facility’s impact on the local economy has been substantial, with an estimated economic impact contribution of approximately $31 million in 2021 alone. This economic infusion underscores the complex's significance in driving growth and vitality within Central Florida. The complex hosts a diverse array of events, totaling around 20 annually. These events serve as magnets for athletes, teams, and sports enthusiasts, solidifying the complex's position as a sought-after destination for tournaments, camps, and competitions in Florida and throughout the Southeast. Main Visitor Origin: §Florida, Atlanta, Dallas, Charlotte Visitation Seasonality: May – December Page 246 of 475 | hunden.com | ©2025 Hunden 75 Key Takeaways §Boombah Sports Complex generated nearly 750,000 visits in 2024, of which 49 percent came from over 100 miles. §The facility mainly attracts visitors from within the state of Florida, as it conveniently serves the Orlando metro area as well as long-distance visitation from Jacksonville, Miami and Tampa. §Since the COVID-19 pandemic, the facility has experienced stronger summer months indicating strong baseball events. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 215,600 29%38,000 59%5.67 Regional Distance Between 25 and 100 miles 164,400 22%38,200 14%4.30 Long Distance Over 100 miles 364,800 49%124,700 27%2.93 Total Visits 744,800 100%200,900 100%3.71 2024 TOTAL VISITATION Source: Placer.ai Boombah Sports Complex Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 247 of 475 | hunden.com | ©2025 Hunden 76 USSSA Space Coast Complex Location: Melbourne, FL Opened: 2017 Owner/Operator: USSSA Project Cost: $50 million Sports Features: §15 turf diamonds with lighting §With lighting, video streaming capabilities & LED scoreboards §Three championship stadiums §Batting cages Notes: USSSA Space Coast hosts youth sports leagues and tournaments, NCAA tournaments, and formerly served as a spring training destination for Major League Baseball (MLB) organizations. Since the complex’s renovation was completed in November 2017, the facility has focused on youth sports and NCAA tournament events. Page 248 of 475 | hunden.com | ©2025 Hunden 77 Key Takeaways §USSSA Space Coast Complex generated more than 800,000 visits in 2024, of which 59 percent came from more than 100 miles away. §The complex mainly draws from within the state of Florida, but also large markets like Atlanta, Savannah, and Charlotte. §The strongest months at the USSSA Space Coast Complex are in the summertime as this is when baseball tournaments draw the highest amounts of visitation. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 171,800 21%30,200 59%5.69 Regional Distance Between 25 and 100 miles 170,900 20%43,300 14%3.95 Long Distance Over 100 miles 491,800 59%125,100 27%3.93 Total Visits 834,500 100%198,600 100%4.20 2024 TOTAL VISITATION Source: Placer.ai USSSA Space Coast Complex Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 249 of 475 | hunden.com | ©2025 Hunden 78 PCSC Versus Dedicated Baseball Visitation 2020 2021 2022 2023PCSC(2020 – 2024)USSSA Space Coast (2020 – 2024)2024 *** Visitation excluding Visitors within 25 miles (local demographic) Source: Placer.ai Page 250 of 475 | hunden.com | ©2025 Hunden 79 PCSC Versus Multi-Sport Visitation 2020 2021 2022 2023PCSC(2020 – 2024)2024 *** Visitation excluding Visitors within 25 miles (local demographic)Publix & Boombah Sports(2020 – 2024)Source: Placer.ai Page 251 of 475 | hunden.com | ©2025 Hunden 80 Placer.ai Implications PCSC Takeaways §As a dedicated soccer facility with turf fields, the most visited time of year to PCSC is October through March with slow months in the summer §2024 was the first calendar year of substantial change in visitation seasonality between summer and winter Baseball & Multi-Sport Takeaways §Facilities with baseball (even multi-sport facilities) have peaks in visitation mainly in the summer which contrasts the visitation peaks of PCSC §Implementing baseball is critical to stabilizing seasonality at PCSC and in Collier County October - March October - March October - March October - March Source: Placer.aiPage 252 of 475 Indoor Facilities Page 253 of 475 | hunden.com | ©2025 Hunden 82 Regional Indoor Sports Supply Hunden conducted a comprehensive analysis of indoor sports facilities across Florida and the surrounding region to assess the overall supply, programming, and visitation trends. This research aimed to identify opportunities for a dedicated indoor expansion at the Paradise Coast Sports Complex. The regional supply list of indoor facilities typically features a minimum of ten volleyball courts, allowing tournament operators to host events at a single location without the need to coordinate across multiple venues. Paradise Coast Sports Complex - Regional Indoor Sports Facility Supply Facility Name Location Distance from PCSC 2024 Visits 2024 Visitors % of Visits Over 100 Miles BasketballVolleyballAdventHealth Fieldhouse Winter Haven, FL 147 174,100 73,900 15.2%6 12 Wiregrass Ranch Sports Campus Wesley Chapel, FL 180 546,000 170,800 21.2%8 16 ESPN Wide World of Sports Complex (Indoor)Orlando, FL 187 1,998,400 995,500 85.1%20 32 Game Point Event Center Orlando, FL 198 308,100 84,400 17.0%6 12 The Big House Tavares, FL 226 294,100 88,800 15.0%9 16 World Equestrian Center (Arenas 1-2)Ocala, FL 258 290,500 139,400 37.0%-40 Alachua County Sports & Events Center Gainesville, FL 286 275,800 108,500 29.2%13 18 Sports Edge Jacksonville, FL 332 246,400 62,500 21.0%3 11 Average /Total --227 516,675 215,475 30.1%65 157 Source: Placer.ai & Various Sources Page 254 of 475 | hunden.com | ©2025 Hunden 83 Regional Outdoor Sports Facility Map The map to the right highlights the regional distribution of indoor sports facilities and their proximity to the (starred) Paradise Coast Sports Complex in southwest Florida. Much like the outdoor facilities analyzed, five of the eight regional competitors are strategically positioned along Interstate 4, which stretches east to west from Daytona Beach to Tampa. This corridor encompasses densely populated markets, including Orlando and Tampa Bay, making it a prime location for sports facilities. Additionally, the Paradise Coast Sports Complex is conveniently located less than a two-hour drive from the Miami metropolitan area, further enhancing its accessibility to a large population base. Page 255 of 475 | hunden.com | ©2025 Hunden 84 ESPN Wide World of Sports Location: Orlando, FL Owner/Operator: Disney Sports Features: §32 Volleyball Courts §20 Basketball Courts Notes: Opened in 1997, the ESPN Wide World of Sports Complex, is a 220-acre multi-purpose youth sports mecca that boasts top of the line facilities for a variety of sports, excluding hockey. The complex is primarily used for AAU tournaments and college showcases. However, many prominent professional sporting events have taken place at ESPN including the 2020 NBA Bubble, MLS is Back Tournament, and Pro Bowl Skills Showdown. The complex was the spring training facility for the Atlanta Braves from 1997 to 2019. In addition, the complex hosted the 2022 Special USA Olympic Games. Given the caliber of tournaments and events, this facility is not competitive with the local supply due to a multitude of factors such as its pricing structure and accommodations. Page 256 of 475 | hunden.com | ©2025 Hunden 85 Interview: ESPN Wide World of Sports Hunden interviewed management at Disney’s ESPN Wide World of Sports Complex to understand the operations and tournament schedule for the facility to understand the current landscape in the greater Orlando market. The following are key takeaways from our interview: §ESPN Wide World of Sports indoor sports facilities feature three fieldhouses with the recently constructed 7,000- seat Advent Arena that cost approximately $30 million to build. §ESPN Wide World of Sports tournament supply mainly consists of one AAU tournament per year and college showcases. Tournaments are based on room nights and have to meet specific criteria set by Disney. The incremental value has gone down significantly because of the requirements set in place. §Management receives a lot of inquiries to utilize the facilities (on average minimally 2–3 calls per month), however, they have to turn away a lot of business when there is no direct value (room nights, etc.). §When ESPN turns away business, they look at local facilities to fulfill the needs and refer business. During conversations about a potential new indoor tournament facility in Seminole County, management did not see this as direct competition given the caliber at which Disney operates and was interested in working together on a referral basis to help facilitate tournament needs that they cannot accommodate. Page 257 of 475 | hunden.com | ©2025 Hunden 86 Key Takeaways §As a premier destination-based facility, the ESPN Wide World of Sports attracts approximately 85% of its visitors from more than 100 miles away, driven by the demand surrounding the sports complex. §The facility experiences peak attendance during the early spring months, particularly from March through June, before seeing a decline in the summer and early fall, largely due to its indoor setting. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 139,200 7%57,400 6%2.43 Regional Distance Between 25 and 100 miles 159,200 8%80,200 8%1.99 Long Distance Over 100 miles 1,700,000 85%857,900 86%1.98 Total Visits 1,998,400 100%995,500 100%2.01 2024 TOTAL VISITATION Source: Placer.ai ESPN Wide World of Sports Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 258 of 475 | hunden.com | ©2025 Hunden 87 AdventHealth Fieldhouse Location: Winter Haven, FL Opened: 2020 Owner/Operator: City of Winter Haven/Polk County Tourism and Sports Marketing Sports Features: §6 basketball courts §12 volleyball courts Notes: The AdventHealth Fieldhouse and Conference Center is a multipurpose building totaling 58,400 square feet. The facility features a second-floor observation area, a black box theater, classrooms, meeting rooms, locker rooms and a fitness center. The facility was built in partnership with the Lakeland Magic organization to serve as the team’s basketball training and practice facility. The facility also hosts tournaments throughout the year to spur tourism within the county. Page 259 of 475 | hunden.com | ©2025 Hunden 88 Key Takeaways §The AdventHealth Fieldhouse primarily serves the local community, with more than half of the visits coming from within a 25-mile radius. §The complex attracts visitors mainly from across Florida, particularly the Tampa and Orlando metropolitan areas. §Seasonal trends indicate that the facility experiences its highest visitation from early spring through summer, while late summer and fall see the lowest visitation levels. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 88,300 51%25,900 35%3.43 Regional Distance Between 25 and 100 miles 59,300 34%33,900 46%1.75 Long Distance Over 100 miles 26,500 15%14,100 19%1.84 Total Visits 174,100 100%73,900 100%2.36 2024 TOTAL VISITATION Source: Placer.ai AdventHealth Fieldhouse Visitation 2020 2021 2022 2023 2024 Page 260 of 475 | hunden.com | ©2025 Hunden 89 Wiregrass Ranch Sports Campus Location: Wesley Chapel, FL Opened: 2020 Owner/Operator: Pasco County DMO, Experience Florida’s Sports Coast, and RADDSports Sports Features: §8 basketball courts §16 volleyball courts Notes: The Wiregrass Sports Campus is a 98,000-square-foot facility with 70,000 square feet of hardwood court space. The facility opens at 3 p.m. Monday through Thursday and is closed for private events and tournaments between Friday and Sunday to provide sports tourism opportunities within the county. The facility was funded through Tourism Development Tax and cost a total of $29 million. Page 261 of 475 | hunden.com | ©2025 Hunden 90 Key Takeaways §Wiregrass Ranch Sports Campus, located in the Tampa metro area exceeded half a million visits in 2024, with more than half of those visits coming from within 25 miles. §The complex mainly draws from the state of Florida as it is centrally located in the state. §The strongest months at the facility are in the spring, fall, and winter months which is typical for indoor facilities. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 284,000 52%62,000 59%4.58 Regional Distance Between 25 and 100 miles 146,200 27%59,100 14%2.47 Long Distance Over 100 miles 115,800 21%49,700 27%2.33 Total Visits 546,000 100%170,800 100%3.20 2024 TOTAL VISITATION Source: Placer.ai Wiregrass Ranch Sports Campus Visitation 2020 2021 2022 2023 2024 Page 262 of 475 | hunden.com | ©2025 Hunden 91 Alachua County Sports & Event Center Location: Gainesville, FL Opened: 2023 Owner/Operator: Alachua County/RADDSports (Private) Reported Cost: $38 million Sports Features: §130,000 square feet of total space (97,000 square feet of court space) §13 basketball courts §18 volleyball courts §21 pickleball courts §Indoor track and field §Cheer and dance facility Funding: The project was funded with $30 million of Tourism Development Tax (paid by Alachua County), $5.7 million of private investment, and $2.3 million from the state of Florida. Page 263 of 475 | hunden.com | ©2025 Hunden 92 Key Takeaways §The new Alachua County Sports & Event Venue had its strongest months of visitation in 2024 in the spring and summer months. §There was minimal visitation in the late fall and early winter months. §The complex mainly draws from the large metropolitan areas of Florida in addition to the greater Atlanta area. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 126,800 46%28,700 27%4.42 Regional Distance Between 25 and 100 miles 68,400 25%33,800 31%2.02 Long Distance Over 100 miles 80,600 29%46,000 42%1.75 Total Visits 275,900 100%108,500 100%2.54 2024 TOTAL VISITATION Source: Placer.ai Alachua County Sports & Event Center Visitation 2023 2024 Page 264 of 475 | hunden.com | ©2025 Hunden 93 Supply Under Development The Dynasty Location: Ocoee, FL (194 miles from Site) Status: Phase one expected to break ground in 2025 Expected Size: 150,0000 SF Description: 159-acre mixed-use project anchored by indoor and outdoor youth sports fields and courts, similar to ESPN Wide World of Sports Complex. The Dynasty Florida All-Stars Sportsplex Benderson Park Expansion Destination Sport Miami Florida All-Stars Sportsplex Location: Fort Pierce, FL (203 miles from Site) Status: Planning Phase Expected Size: 96,585 SF Description: Planned to include 8 basketball and 16 volleyball courts. Benderson Park Sports Complex Expansion Location: Sarasota, FL (114 miles from Site) Status: Planning Phase Expected Size: 100,000 SF Description: Planned to include 8 basketball and 16 volleyball courts. Currently in RFP Process. Destination Sport Miami Location: Miami, FL (98 miles from Site) Status: Planning Phase Expected Size: 470,000 SF Description: Expected to include 18 basketball courts and 36 volleyball courts as part of nearly 1 million square feet of facilities. No project updates since 2022. Page 265 of 475 | hunden.com | ©2025 Hunden 94 PCSC Versus Indoor Facility Visitation 2020 2021 2022 2023PCSC(2020 – 2024)2024 *** Visitation excluding Visitors within 25 miles (local demographic)AdVentHealth & Wiregrass(2020 – 2024)Source: Placer.ai Page 266 of 475 | hunden.com | ©2025 Hunden 95 Placer.ai Implications PCSC Takeaways §As a dedicated soccer facility with turf fields, the most visited time of year to PCSC is October through March with slow months in the summer §2024 was the first calendar year of substantial change in visitation seasonality between summer and winter Indoor Facilities Takeaways §Indoor sports facilities have more consistent visitation throughout the year compared to outdoor facilities §The strongest months are from January to May October - March October - March October - March October - March Source: Placer.ai Page 267 of 475 | hunden.com | ©2025 Hunden 96 Regional Sports Implications Implementing Baseball/Softball Is Imperative Introducing baseball fields to a soccer-only facility broadens its appeal, enhances overall utilization, and better serves the local community. Adding diamonds to a facility like PCSC presents a strong opportunity to diversify its sports tourism offerings and generate a greater incremental economic impact than if the facility remained unchanged. PCSC Is a Premier Soccer Facility in the State, But has Limited Fields While PCSC stands out as a well-kept, tournament-grade facility among regional soccer venues across Florida, its limited number of fields is a challenge. Currently, tournaments in Collier County must be divided across multiple locations, underestimating the need for additional soccer fields to support growth and ease event operations. Indoor Facilities Are Growing across Florida Across Central Florida, where the majority of the state’s existing indoor facilities are concentrated, there is a growing wave of proposed and under-construction basketball and volleyball tournament-grade venues, creating an oversupply in the statewide market. Page 268 of 475 05 Tournament Opportunity Analysis Page 269 of 475 | hunden.com | ©2025 Hunden 98 Top Ten States in Sports Tourism for 2023 The map to the right shows the top ten states in terms of economic impact generated by sports tourism in 2023. Some states generate a larger share of impact given size, seasonality, location, and infrastructure. Sports tourism marketing funds and initiatives such as bid fees and local grants also influence state performance. Data provided by sports tourism industry stakeholders and economic data were used in the ranking process. Page 270 of 475 | hunden.com | ©2025 Hunden 99 Sports Tourism Industry Spending In 2023, the Sports Events & Tourism Association (Sports ETA) reported that $52.2 billion were spent within the sports tourism industry across the United States. The adjacent table shows a breakdown of the $52.2 billion that Americans spent in 2023. The majority of spending within sports tourism occurred in transportation spending and lodging spending. This data shows the importance of having proximate lodging, retail/restaurant, and entertainment options to increase spending and impacts in a region or local municipality. Spending Breakdown of Sports-Related Travel (2023) Spending Type Spending Total (billions)Percent of Total Transportation $13.50 26% Lodging & Accomodations $10.90 21% Food, Beverage, and Dining $9.70 19% Recreation/Entertainment $6.90 13% Retail $6.50 12% Tournament Operations $4.70 9% Total Spending $52.20 100% Source: Sports ETA Page 271 of 475 | hunden.com | ©2025 Hunden 100 Sports Tourism: Industry Insights TOURNAMENT CAPABLE FACILITIES The table below demonstrates the inventory needed for different asset types for facilities and destinations to compete in the sports tourism landscape. An ”anchor” facility is defined as a major destination that attracts and hosts tournaments and events on a regular basis without the need for satellite facilities. A “tournament friendly” facility is defined as a destination that will host fewer regular events and most of the time will partner with other existing facilities to create additional tournament asset inventory. These are generalized inventory thresholds on a national level and will vary depending on the competitive landscape in each location and region. That said, the thresholds for facility asset inventory provide a general order of magnitude for facilities needed to host sports tourism activity. Page 272 of 475 | hunden.com | ©2025 Hunden 101 Key Data: Sports Tourism Facility Insights KEY INSIGHTS: §The best-in-class regional and national sports tourism facilities focus on creating premier assets for a variety of sports through flexible spaces such as indoor courts/events, outdoor turf fields, and outdoor flex fields. By focusing on flexibility, facilities and destinations are able to diversify their customer base and potential visitors, better accommodate changing trends, and mitigate seasonality. §In the region surrounding Collier County, The Sports Facilities Advisory (SFA) recommends a minimum of the following number of assets to compete for sports tourism events: §Indoor courts: 8–10 basketball/16–20 volleyball §Outdoor multipurpose fields: 12–16 fields §Outdoor baseball/softball fields: 12–16 fields §If outdoor multipurpose or baseball/softball fields are considered, SFA recommends exploring the development of flexible fields that can accommodate a variety of activities as well as age groups over the same surface similar to the fields outlined in the Publix Sports Park and Boombah Sports examples within the regional supply list. §If indoor court/event assets are considered, SFA recommends including features to accommodate non-sports activities such as conferences, trade shows, meetings, etc., through the court/event space as well as support spaces such as break-out/flexible meeting space, seating, catering food & beverage capability, and other guest amenities. Page 273 of 475 | hunden.com | ©2025 Hunden 102 Sports Tourism Trends •Cities are shifting major sports facilities to independent entities (e.g., boards or commissions) to improve sustainability and oversight. •As these venues have expanded in size and produce further economic impacts, many are turning to private operators to take on a more full-breadth management of the entire facility. •Private management offers greater accountability, staffing flexibility, and a focus on clear performance metrics (e.g., revenue, room nights, customer experience). •There’s a growing focus on making operations more efficient and organized. Communities are recognizing that sports venues operate in a competitive landscape, and success requires close coordination between sales teams, facilities, and hotels. •Effective governance relies on well-structured boards with industry expertise and stable funding models. Page 274 of 475 | hunden.com | ©2025 Hunden 103 Sports Group Interviews & Implications Hunden interviewed local and national sports groups that currently or could potentially utilize space within Paradise Coast Sports Complex, to assess facility strengths and needs, programming opportunities, and industry trends. Key takeaways from these conversations are summarized below: §Paradise Coast Sports Complex is one of the best youth sports facilities in the nation. §There is significant demand for tournament facilities with 8 or more baseball diamonds. §Additional fields would allow tournaments to increase the number of teams participating and provide space for warm-ups. §There is a lack of hotel rooms available in the winter months for tournaments. §An indoor facility would be successful in attracting basketball and volleyball tournaments. It would also be helpful to provide storage, offices, space for tournament registration, and space for rain delays. §Expanded shade around the park is needed. §A grass field would allow a Premier League or national soccer team to practice or train at PCSC. Page 275 of 475 | hunden.com | ©2025 Hunden 104 Hotel Seasonality Is a Major Key to Sports Tourism Success Youth sports tourism is highest with transportation and lodging, highlighting the continual need for nearby and available hotels. Limited winter lodging capacity and affordability restrict tournament growth. Tournament Opportunity Implications Field Count Expansion at PCSC Is Required to Become an Anchor Recommendations for 12 diamonds and 16 multipurpose fields highlight the need for large, versatile facilities to host events at a single, anchored venue, which in turn boosts competitiveness in the sports tourism market. Effective Sports Tourism Requires Coordination Youth sports tourism is highest with transportation and lodging, highlighting the continual need for nearby and available hotels. Limited winter lodging capacity and affordability restrict tournament growth. Page 276 of 475 06 Case Studies Page 277 of 475 Outdoor Facilities Page 278 of 475 | hunden.com | ©2025 Hunden 107 Elizabethtown Sports Park Location: Elizabethtown, KY Opened: 2012 Owner: City of Elizabethtown Operator: The Sports Facilities Management (SFM)/Ripken Baseball Sports Features: §10 grass fields §Two championship turf fields §12 turf diamonds Notes: The Elizabethtown Sports Park opened in 2012 and was publicly financed by restaurant sales tax. The facility was built with 12 synthetic turf lit baseball diamonds, and 12 natural turf fields used for soccer, lacrosse, and field hockey, and was publicly financed by a restaurant sales tax enacted in 2007. On-site amenities include three large pavilions for ceremonies, events, and meeting space, stadium lawn seating, The Cecilian Bank Miracle Field, and three miles of multi-model path. Page 279 of 475 | hunden.com | ©2025 Hunden 108 Key Takeaways §Elizabethtown Sports Park generated nearly 550,000 visits in 2024, of which 30 percent came from more than 100 miles away. §The complex mainly draws in state from the Louisville, Lexington, and Cincinnati metropolitan areas. §As a dedicated baseball facility, Elizabethtown sees strong seasonality with peak visitation during the summer months where baseball tournaments are most common. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 199,100 36%37,100 22%5.37 Regional Distance Between 25 and 100 miles 182,900 34%71,000 43%2.58 Long Distance Over 100 miles 163,800 30%57,500 35%2.85 Total Visits 545,800 100%165,600 100%3.30 2024 TOTAL VISITATION Source: Placer.ai Elizabethtown Sports Park Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 280 of 475 | hunden.com | ©2025 Hunden 109 Interview: Elizabethtown Sports Park Hunden interviewed management of Elizabethtown Sports Park to understand the facility’s operations and potential gaps for youth sports within Kentucky. The interview indicated the following: §Elizabethtown Sports Park is operated by Sports Facilitates Companies, which is in charge of organizing the event schedule at the facility. The facility is equally popular in its use for diamonds and its fields, but diamonds drive more impact and revenue. In the future, they would prioritize more investment in its diamonds before their fields. §During the weekdays, the facility accommodates local user groups for practices and leagues to ensure the facility is being utilized and generating revenues, but on the weekends, it is mainly reserved for tournaments. They host tournaments nearly every weekend between April and October, but with more turf surfaces they would have longer seasonality. §Tournaments on the facility’s fields are typically around 130 teams. §Elizabethtown typically hosts 12 soccer tournaments, and five flag football and 7v7 tournaments per year. Soccer tournaments that are hosted for state organizations within Kentucky tend to draw low volumes of out-of-state visitation, but when third-party operators run tournaments, out-of-state visitation accounts for nearly 70 percent of teams. §The park recently partnered with Ripken Baseball, a national tournament operator for baseball and softball. The partnership will allow Ripken Baseball to assume control of planning tournaments within the facility, attracting regional and national baseball and softball tournaments to Elizabethtown. §Hotel and restaurant development has increased in Elizabethtown since the opening of the facility; however, the city continues to lose room nights and spending to cities and counties closer to Louisville. Page 281 of 475 Indoor Facilities Page 282 of 475 | hunden.com | ©2025 Hunden 111 John T. Rhodes Myrtle Beach Sports Center Location: Myrtle Beach, SC Opened: 2015 Owner / Operator : City of Myrtle Beach/Sports Facilities Companies Cost: $12.4 million Sports Features: §100,000-square-foot indoor sports complex §8 high school basketball courts and 16 volleyball courts §1 multipurpose room and 4 flex rooms Additional Amenities: Spectator seating for 1,500 and 12 screen video walls Notes: The 100,000-square-foot sports facility hosts court sports as well as gymnastics, pickleball, and table tennis. The venue also hosts trade shows. On- site amenities include team rooms, an elevated mezzanine, and an indoor/outdoor café. Page 283 of 475 | hunden.com | ©2025 Hunden 112 Key Takeaways §The Myrtle Beach complex attracted more than 425,000 visitors in 2024, with the vast majority traveling from more than 100 miles away. §It draws visitors primarily from metropolitan areas across South Carolina and North Carolina. §As an indoor facility, its peak visitation occurs between January and June, followed by a significant decline during the summer and fall months. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 115,700 27%39,300 21%2.94 Regional Distance Between 25 and 100 miles 69,900 16%33,700 18%2.07 Long Distance Over 100 miles 240,500 56%113,300 61%2.12 Total Visits 426,100 100%186,300 100%2.29 2024 TOTAL VISITATION Source: Placer.ai John T. Rhodes Myrtle Beach Sports Center Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 284 of 475 | hunden.com | ©2025 Hunden 113 Legends Event Center Location: Bryan, TX Opened: 2022 Owner: City of Bryan Operator: The Sports Facilities Companies Sports Features: §8 basketball courts §16 volleyball courts §2,500-square-foot turf area for special programming §4 outdoor sand volleyball courts Notes: The Legends Event Center is a premier 120,000-square-foot multipurpose facility designed to accommodate a wide range of sports, recreational activities, and events. Outside of its sports offerings, the facility offers an e- sports lounge with 18 high-end computers, a virtual reality station, 5,500- square-foot banquet room and private meeting spaces, a catering kitchen, and an outdoor patio area. Legends Event Center is at the center of the 150- acre, world-class master-planned park aimed to promote public health and cultural awareness. Page 285 of 475 | hunden.com | ©2025 Hunden 114 Key Takeaways §The new indoor Legends Event Center had more than 300,00 visits in 2024, which was a 33%-increase from visits in 2023. §With its central location within the state of Texas, the Legends Events Center draws mainly from the rest of Texas like the Houston, DFW, and Austin markets. §Seasonal visitation is strongest from February to June, which is typical for indoor sports facilities. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 150,300 47%57,800 44%2.60 Regional Distance Between 25 and 100 miles 85,600 27%37,300 29%2.29 Long Distance Over 100 miles 83,400 26%35,400 27%2.36 Total Visits 319,300 100%130,500 100%2.45 2024 TOTAL VISITATION Source: Placer.ai Legends Events Center Visitation 2023 2024 Page 286 of 475 Indoor & Outdoor Facilities Page 287 of 475 | hunden.com | ©2025 Hunden 116 TBK Bank Sports Complex Location: Bettendorf, IA Opened: 2017 Owner/Operator : BettPlex LLC Cost: $50 million Sports Features: §273,000-square-foot indoor complex, 75-acre outdoor complex §8 basketball courts (12 volleyball courts) §indoor turf field (115 yards by 75 yards) §10 lighted turf diamonds with adjustable fencing (convertible into 6 turf soccer fields) §2 multipurpose turf fields, 2 grass fields Additional Amenities: 5 sand volleyball courts, physical therapy center, retail shop, office space, concessions Funding: Phase I of the project included more than $10 million in City incentives ($3.87 million in infrastructure improvements and $4.9 million in TIF). Due to the project’s success, an expansion of the facility was approved in February 2022 for more multi-use turf fields, a three-story golf entertainment facility, restaurants, bars, and a hotel. Bettendorf has committed $5.8 million in economic development grants and a 20-year, 75-percent TIF rebate to the expansion project. Page 288 of 475 | hunden.com | ©2025 Hunden 117 Key Takeaways §The TBK Bank Sports Complex had more than 1.3 million visits in 2024 where 61% came from within 25 miles. §The complex mainly serves the Chicago and Milwaukee metropolitan areas, with visitation from the Minneapolis, St. Louis, and Omaha markets as well. §Seasonal visitation is strongest in the spring months with indoor and outfields in full effect. Winter is weak with limited outdoor usage. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 832,800 61%113,900 37%7.31 Regional Distance Between 25 and 100 miles 205,500 15%79,100 25%2.60 Long Distance Over 100 miles 327,400 24%117,900 38%2.78 Total Visits 1,365,700 100%310,900 100%4.39 2024 TOTAL VISITATION Source: Placer.ai TBK Bank Sports Complex Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 289 of 475 | hunden.com | ©2025 Hunden 118 TBK Complex – Supportive Development TBK Future Iron Tee Golf (TopGolf Concept) Cambria Hotel (112 Rooms) Stretch Zone Swirl Wine Bar Twin Span Brewing KWIK Trip Great Clips Cookies & Dreams Unity Point Clinic Flips Pancake Hurts Donut Co Cheesy Cow Foundry Food + Tap Oscars Pub Proposed: SpringHill Suites (88 Rooms, 2026) Page 290 of 475 | hunden.com | ©2025 Hunden 119 Round Rock Sports Center Location: Round Rock, TX Opened: 2017 Owner/Operator : City of Round Rock/Sports Facilities Companies Cost: $14.5 million (indoor)/$27 million (outdoor) Sports Features: §Round Rock Sports Center: 6 basketball/12 volleyball §Round Rock Multipurpose Complex & Old Settlers Park: 10 soccer, 5 artificial (1 championship), 5 grass (1 championship), 25 diamonds (20 baseball, 5 softball) Funding: In 2008, the City of Round Rock funded an $18.2-million renovation and expansion of Old Settlers Park, which sparked the city’s campaign as the “Sports Capital of Texas.” In 2012, the City of Round Rock issued $7.8 million in bonds for the Round Rock Sports Center, which cost a total of $14.5 million. The bonds are being paid back using a two-percent increase to the city’s Hotel Occupancy Tax and the remaining cost of the facility was covered by the city’s general fund. In 2017, Old Settlers Park underwent a 6-acre, $27-million expansion project that added the Round Rock Multipurpose Complex. Page 291 of 475 | hunden.com | ©2025 Hunden 120 Key Takeaways §The Round Rock Sports Center, an indoors-only facility, recorded nearly 180,000 visits in 2024. §Like Legends Event Center, Round Rock Sports Center’s central location in Texas attracts primarily in-state visitors, especially from major metropolitan areas. §Visitation peaks in the first half of the year before experiencing a significant decline by mid-summer. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 125,400 72%58,200 59%2.15 Regional Distance Between 25 and 100 miles 17,100 10%13,500 14%1.27 Long Distance Over 100 miles 30,600 18%26,400 27%1.16 Total Visits 173,100 100%98,100 100%1.76 2024 TOTAL VISITATION Source: Placer.ai Round Rock Sports Center Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 292 of 475 | hunden.com | ©2025 Hunden 121 Key Takeaways §In 2024, outdoor sports in Round Rock attracted nearly 900,000 visits, with the majority coming from local residents within a 25-mile radius of the fields. §Round Rock’s central location in Texas mainly drives strong visitation from other metropolitan areas across the state. §Attendance peaks in the spring and fall but drops significantly during the summer due to high temperatures. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 534,000 60%94,600 38%5.64 Regional Distance Between 25 and 100 miles 127,600 14%52,100 21%2.45 Long Distance Over 100 miles 234,200 26%104,500 41%2.24 Total Visits 895,800 100%251,200 100%3.57 2024 TOTAL VISITATION Source: Placer.ai Round Rock Multipurpose Complex Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 293 of 475 | hunden.com | ©2025 Hunden 122 Rise Indoor Sports & Truist Soccer Park Location: Bermuda Run, NC Opened: 2021 Owner/Operator : Rise Indoor Sports/NC Fusion Soccer Club Cost: $12 million (indoor) Sports Features: §123,000-square-foot indoor facility §8 basketball courts (12 volleyball courts) §4 multipurpose turf fields, 8 grass fields Additional Amenities: indoor turf, training & cardio studios, community meeting rooms, Wake Forest Baptist Rehabilitation Center. Rise is one of the largest and most accessible indoor sports complexes in the Southeast, designed to strengthen communities through sports, fitness, and health programs. Serving everyone from local participants to elite athletes, Rise offers versatile facilities, amenities, and events for individuals and large-scale tournaments alike. Truist Soccer Park, directly adjacent to the indoor facility, is owned and operated by NC Fusion Soccer Club. More than 7,500 youth are members of the club’s programs. Page 294 of 475 | hunden.com | ©2025 Hunden 123 Key Takeaways §The Rise Indoor Sports Center had slightly more than half a million visits in 2024 from 130,000 individual visitors. §The facility draws visits from all parts of North Carolina as well as other drivable metropolitan areas like Atlanta and Washington, DC. §Visitation peaks in the first half of the year before experiencing a significant decline by mid-summer and fall months, which is typical for indoor facilities. Geographic Visitation (2024) 2024 TOTAL VISITATION Source: Placer.ai Rise Indoor Sports Visitation 2021 2022 2023 2024 Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 260,000 51%40,200 31%6.47 Regional Distance Between 25 and 100 miles 172,300 34%61,300 47%2.81 Long Distance Over 100 miles 76,200 15%29,600 23%2.57 Total Visits 508,500 100%131,100 100%3.88 Page 295 of 475 | hunden.com | ©2025 Hunden 124 Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 224,400 52%36,100 30%6.22 Regional Distance Between 25 and 100 miles 133,400 31%54,400 44%2.45 Long Distance Over 100 miles 74,900 17%32,300 26%2.32 Total Visits 432,700 100%122,800 100%3.52 Key Takeaways §In 2024, the outdoor soccer park adjacent to the Rise Indoor Sports facility attracted 430,000 visits also with a majority of the visitation coming from within 25 miles. §Truist Soccer Park has a farther draw than the indoor facility with higher visitation from Atlanta and Washington, DC. §Annual attendance peaks in the spring and fall but drops significantly during the summer mainly adhering to the prime soccer seasons. Geographic Visitation (2024) 2024 TOTAL VISITATION Source: Placer.ai Truist Soccer Park Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 296 of 475 | hunden.com | ©2025 Hunden 125 LakePoint Sports Location: Cartersville, GA Opened: 2014 Owner/Operator: Private Sports Features: §Indoor facility: 12 basketball courts/24 volleyball courts §3 soccer fields §8 baseball fields Notes: LakePoint Sports is a 1,300-acre sports campus including eight major league- sized baseball fields, three multi-use fields for soccer, lacrosse, rugby, and football, 10-court beach volleyball pavilion, three-lake wakeboarding park, and the 170,000-square-foot Champions Center. The Champions Center features a 125,000-square-foot wood floor for 12 basketball courts or 24 volleyball courts. The facility includes digital scoreboards, five meeting rooms, and a grand atrium for events. Several hotels and restaurants have opened adjacent to the complex in recent years. Page 297 of 475 | hunden.com | ©2025 Hunden 126 Key Takeaways §LakePoint Sports drew over 1.7 million visitors in 2024, with 36 percent traveling from more than 100 miles away. §The complex primarily draws guests from the Eastern Sun Belt, including Georgia, Alabama, South Carolina, North Carolina, and Tennessee. §Visitation peaks during the summer months, increasing demand for the outdoor baseball fields while shifting focus away from the indoor facilities. Geographic Visitation (2024)Total Visits Total Unique Visitors Visitor Origins by Distance from Site Est # of Visits % of Total Visits Est # of Visitors % of Total Visitors Avg Visits per Customer Locals Within 25 miles 649,900 37%167,600 31%3.88 Regional Distance Between 25 and 100 miles 485,700 27%181,300 33%2.68 Long Distance Over 100 miles 634,700 36%199,200 36%3.19 Total Visits 1,770,300 100%548,100 100%3.23 2024 TOTAL VISITATION Source: Placer.ai LakePoint Sports Visitation 2017 2018 2019 2020 2021 2022 2023 2024 Page 298 of 475 | hunden.com | ©2025 Hunden 127 Non-competitive with Larger Surrounding Markets Elizabethtown is expanding its diamond facilities to increase revenue and impact by targeting regional and national tournaments through partnerships like Ripken Baseball — a different niche than the high-level, highly competitive events in Louisville. Expansions of Regional Sports Facilities Can Spur Further Activity Facilities like TBK Bank Sports Complex have transformed the immediate area surrounding the complex, sparking significant hotel development and boosting retail and restaurant options beyond what is available onsite. Successful Indoor/Outdoor Complexes Are Phased in Construction Complexes that offer both indoor and outdoor sports are typically developed in phases. Adding an indoor facility to an existing baseball venue helps mitigate seasonality, driving increased visitation during slower months. Case Study Implications Page 299 of 475 07 Support Amenities Analysis Page 300 of 475 Retail & Restaurants Page 301 of 475 | hunden.com | ©2025 Hunden 130 Local Retail & Restaurant Supply The adjacent map and list indicate the top 25 most visited places among those that visited Paradise Coast Sports Complex in 2024, excluding Southwest Florida International Airport. The following are key takeaways: §All 25 places are shops, restaurants, grocery stores, or a performing arts center, which highlights the robust spending and taxes captured at retail and restaurants by visitors. §The places were visited by a combined 1,226,500 unique visitors in 2024, which is more than six times as many unique visitors as Paradise Coast had, thanks to visitors attending multiple retail nodes. §24 out of 25 locations are located in Collier County. §Only 3 out of 25 places are within seven miles of PCSC, demonstrating an opportunity for more proximate options.6 Source: Placer.ai 4 1 9 7 3 5 10 10 15 18 11 16 13 2 8 19 12 20 22 25 14 17 212324 Rank Name Category Miles Away Unique Visitors % of Visitors 1 Coastland Center Retail 8 68,600 34% 2 Shopping Center at 6275 Naples Blvd Retail 8 63,800 32% 3 The Promenade at Naples Centre Retail 7 63,200 31% 4 Market Center & Davis Crossings Retail 2 63,000 31% 5 Miromar Outlets Retail 20 62,100 31% 6 Berkshire Commons Retail 3 60,100 30% 7 Pine Ridge Crossing Retail 7 59,300 29% 8 Carillon Place Retail 7 55,500 27% 9 Mercato Retail 10 54,900 27% 10 Walmart Retail 2 49,100 24% 11 Park Shore Plaza Retail 7 48,100 24% 12 Granada Shoppes Retail 9 46,400 23% 13 Artis-Naples Theater 7 45,100 22% 14 Target Retail 8 44,700 22% 15 Naples Plaza Retail 9 44,500 22% 16 Waterside Shops Retail 7 43,200 21% 17 Galleria Shoppes at Vanderbilt Retail 6 42,500 21% 18 Crossroads Market Retail 9 42,400 21% 19 Pavilion Retail 6 40,300 20% 20 Seed to Table Grocery 8 40,200 20% 21 Chick-fil-a Restaurant 7 39,300 19% 22 Walmart Retail 9 39,000 19% 23 Ross Plaza Retail 7 38,200 19% 24 Dick's Sporting Goods Retail 8 37,300 18% 25 Pelican Strand Shopping Center Retail 9 35,700 18% Total ------1,226,500 -- Source: Placer.ai PCSC Visitors' Favorite Places - 2024 Page 302 of 475 | hunden.com | ©2025 Hunden 131 Retail & Restaurant Visitation Analysis Visitor Journey – Visitors from Over 100 Miles Visitor Journey – All VisitorsAccording to Placer.ai, 63.1 percent of visitors to Paradise Coast Sports Complex visited shops, services, dining, or shopping centers immediately prior or after visiting the complex. An additional 29.7 percent visited hotels. For visitors to PCSC coming more than 100 miles, 84.7 percent attended hotels immediately before or afterward. More than three-quarters (82.4 percent) visited shops, services, dining, grocery stores, or shopping centers. This demonstrates the additional spending that visitors to Paradise Coast provide to the county, predominantly at hotels, restaurants, and shops. Page 303 of 475 | hunden.com | ©2025 Hunden 132 Most Visited Retail Nodes Coastland Center Location: Naples, FL 2024 PCSC Visitors: 68,600 Overview: The 950,000-square-foot complex features 122 stores including four anchor tenants: Macy’s, JCPenney, Dillard’s, and CMX CineBistro. Promenade at Naples Location: Naples, FL 2024 PCSC Visitors: 63,200 Overview: The Promenade has four large tenants, Petco, Total Wine, Joann Fabrics, and Golf Galaxy, which are surrounded by quick service food options including Chick-fil-A, Panera Bread, Culver’s, Miller’s Ale House, and Mission BBQ. Market Center & Davis Crossings Location: Naples, FL 2024 PCSC Visitors: 63,000 Overview: Market Center & Davis Crossings is headlined by a Walmart Supercenter. It also features several dining options such as Chili’s and Jersey Mike’s Subs. Berkshire Commons Location: Naples, FL 2024 PCSC Visitors: 60,100 Overview: Berkshire Commons is anchored by Publix Super Market. The complex attracted 175,000 long- distance visitors in 2024, serving as a popular destination for both residents and visitors. Page 304 of 475 Hotel Analysis Page 305 of 475 | hunden.com | ©2025 Hunden 134 Hotel Market Overview Hunden’s key takeaways from the local hotel market are as follows: §Collier County’s immense hotel supply, particularly Upper Midscale options near Paradise Coast Sports Complex, supports the attraction of large sports tournaments to the area. §The relevant hotel supply set experiences strong seasonal fluctuations. Hotels perform exceptionally well during the winter months, with average occupancy exceeding 80 percent on certain days of the week but they struggle to fill rooms in the summer. Attracting sports tournaments during the summer presents a significant opportunity to support local hotels and generate additional tax revenue. Historical Performance of Relevant Hotels Year Daily Room Inventory % Occupancy ADR RevPar 2018 479 64.2 $117.20 $75.27 2019 522 53.4 $112.82 $60.20 2020 657 44.0 $112.35 $49.40 2021 681 66.2 $123.70 $81.95 2022 681 73.2 $156.20 $114.40 2023 681 64.1 $166.67 $106.84 2024 890 61.8 $173.97 $107.55 2025 (January)1,305 70.3 $212.06 $149.17 CAGR (2018-24)15.4%-0.5%5.8%5.2% Source: Smith Travel Research, Hunden Partners Page 306 of 475 | hunden.com | ©2025 Hunden 135 Local Hotel Environment Based on the raw data set pulled from Smith Travel Research, there is an immense number of 5,487 hotel rooms per night among the 50 closest hotels to Paradise Coast Sports Complex. This large supply is conducive for accommodating large sports tournaments. Each of these hotels are within 8.5 miles of the complex and located within Collier County. Within this list, three hotels are under-construction: The Ellington, Olde Naples Hotel, and Naples Beach Club (Four Seasons). Lodging Summary - 50 Closest Hotels Chainscale Rooms % of Total Rooms Hotels Rooms per Hotel Avg Year Opened Avg Age (Years) Luxury 495 9%2 248 2002 23 Upper Upscale 799 15%3 266 2004 21 Upscale 879 16%7 126 2009 16 Upper Midscale 1,168 21%10 117 2004 21 Midscale 444 8%3 148 1986 39 Economy 403 7%3 134 2005 20 Independent 1,299 24%22 59 1974 51 Total/Average 5,487 100%50 157 1998 27 Source: Smith Travel Research Page 307 of 475 | hunden.com | ©2025 Hunden 136 Relevant Hotel Supply Analysis Hunden analyzed eight hotels within the relevant hotel set, chosen based on their usage among visitors to Paradise Coast Sports Complex and proximity to the complex. Consisting of 1,305 rooms and only 13 years old on average, these hotels are well-positioned to support activity at Paradise Coast. In early 2025, the Comfort Inn unexpectedly closed, but due to its significant usage by sports teams, its performance is indicative of the PCSC’s hotel supply and the demand for additional hotel development. Paradise Coast Sports Complex | Relevant Hotel Supply List Property Name Miles from Project Site Rooms Hotel Class Date Opened Great Wolf Lodge-Naples, FL 0.2 500 Upper Upscale 2024 Fairfield Inn & Suites Naples 0.8 109 Upper Midscale 2009 SpringHill Suites Naples 0.9 102 Upscale 2008 Comfort Inn Naples East I-75 1.1 198 Upper Midscale 1992 Holiday Inn Express Naples South I 75 1.2 70 Upper Midscale 1998 Home2 Suites by Hilton Naples I-75 Pine Ridge Road 5.4 99 Upper Midscale 2020 Hampton Inn & Suites Naples South 6.5 124 Upper Midscale 2024 Staybridge Suites Naples - Marco Island 7.1 103 Upscale 2019 Average/Total 2.9 1,305 --2012 Source: Smith Travel Research Closed March 2025 Page 308 of 475 | hunden.com | ©2025 Hunden 137 Relevant Hotel Supply Analysis Five of the eight hotels are located within 1.2 miles of Paradise Coast, allowing for quick access back and forth for families, coaches, and players. The newest opening, Great Wolf Lodge, typically targets long-distance tourists unrelated to the sports complex, but has seen significant usage by sports groups due to its proximity and family-friendly activities. Home2 Suites, Hampton Inn, and Staybridge Suites are each five or more miles away, but attractive for sports teams due to their relative affordability, newness, and manageable commutes to the complex. Page 309 of 475 | hunden.com | ©2025 Hunden 138 Relevant Hotel Set Performance Hunden pulled data from Smith Travel Research to understand the performance of the relevant hotel set from 2018 through January 2025. The set grew in 2019, 2020, and 2024 with the openings of the Staybridge Suites, Home2 Suites, Hampton Inn, and Great Wolf Lodge. RevPAR experienced a steady CAGR of 5.2 percent from 2018 to 2024. Occupancy dipped in 2024, likely due in part to the openings of the Hampton Inn and Great Wolf Lodge, which make up approximately 48 percent of the relevant set’s hotel rooms. Historical Performance for Relevant Hotels Year Daily Room Inventory Available Room Nights % Change Room Nights Sold % Change % Occupancy % Change ADR % Change RevPar % Change 2018 479 174,835 --112,293 --64.2 --$117.20 --$75.27 -- 2019 522 190,594 9.0%101,702 -9.4%53.4 -16.9%$112.82 -3.7%$60.20 -20.0% 2020 657 239,655 25.7%105,383 3.6%44.0 -17.6%$112.35 -0.4%$49.40 -17.9% 2021 681 248,565 3.7%164,674 56.3%66.2 50.7%$123.70 10.1%$81.95 65.9% 2022 681 248,565 0.0%182,054 10.6%73.2 10.6%$156.20 26.3%$114.40 39.6% 2023 681 248,565 0.0%159,338 -12.5%64.1 -12.5%$166.67 6.7%$106.84 -6.6% 2024 890 324,693 30.6%200,732 26.0%61.8 -3.6%$173.97 4.4%$107.55 0.7% 2025 (January)1,305 40,455 91.6%28,458 102.1%70.3 5.4%$212.06 5.5%$149.17 11.3% CAGR (2018-24)--9.2%--8.7%---0.5%--5.8%--5.2%-- Source: Smith Travel Research, Hunden Partners Page 310 of 475 | hunden.com | ©2025 Hunden 139 Heat Chart The adjacent tables detail the performance of the local relevant hotel set by month and day of week from February 2024 to January 2025, offering insight into seasonality and daily performance. ADR from May through September is remarkably lower than the busy season ADR from November through March. With hotel rates at essentially half the rate of the busy season, hotels struggle for months. Despite the low rates, occupancy during the summer months is consistently below 60 percent, even as low as 38 percent in September 2024. Meanwhile, occupancy at peak months is as high as 77.3 percent, which demonstrates the necessity to support hotels throughout the down season instead of putting stress on occupancy during the already packed winter months. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Avg Feb - 24 $225 $229 $236 $240 $232 $238 $241 $235 Mar - 24 $221 $223 $226 $226 $221 $215 $225 $222 Apr - 24 $158 $155 $155 $156 $154 $179 $177 $162 May - 24 $126 $127 $128 $129 $129 $149 $144 $134 Jun - 24 $117 $120 $118 $120 $119 $124 $133 $122 Jul - 24 $106 $109 $111 $110 $116 $117 $116 $112 Aug - 24 $106 $105 $106 $106 $106 $107 $111 $107 Sep - 24 $111 $100 $104 $104 $102 $123 $126 $110 Oct - 24 $141 $119 $119 $124 $143 $197 $236 $156 Nov - 24 $192 $170 $170 $167 $183 $237 $285 $210 Dec - 24 $210 $199 $218 $182 $197 $253 $265 $218 Jan - 25 $188 $167 $171 $192 $200 $237 $292 $212 Average $158 $152 $155 $155 $159 $181 $196 Sources: Smith Travel Research ADR by Day of Week by Month (February 2024 - January 2025) Sunday Monday Tuesday Wednesday Thursday Friday Saturday Avg Feb - 24 60.8%75.3%81.5%83.0%82.1%78.9%78.2%77.3% Mar - 24 64.1%81.6%83.8%83.9%80.8%70.9%72.2%76.0% Apr - 24 47.4%66.4%73.9%75.3%70.2%73.1%75.1%68.9% May - 24 46.5%53.0%61.6%61.1%59.6%59.6%63.4%58.0% Jun - 24 36.4%53.0%55.9%56.2%55.8%54.3%62.0%53.1% Jul - 24 39.9%58.1%63.2%61.1%68.0%63.5%64.7%59.9% Aug - 24 43.9%57.4%62.0%64.6%59.9%54.3%62.4%57.9% Sep - 24 33.3%34.3%40.0%41.0%38.8%39.5%42.1%38.1% Oct - 24 56.5%51.4%56.2%60.4%60.1%70.2%75.0%61.2% Nov - 24 59.7%62.9%59.9%61.2%62.7%77.2%79.4%67.0% Dec - 24 62.2%65.4%68.2%68.8%72.5%76.5%72.9%69.1% Jan - 25 65.1%62.7%63.2%62.7%66.2%84.9%86.9%70.3% Average 52.1%58.4%62.4%63.1%63.5%68.1%70.1% Source: Smith Travel Research Occupancy Percent by Day of Week by Month (February 2024 - January 2025) Page 311 of 475 | hunden.com | ©2025 Hunden 140 RevPAR Seasonality The stark seasonality of the relevant hotel set is exhibited by the adjacent Revenue Per Available Room (RevPAR) chart from March 2017 through January 2025. Sports tournaments that attract visitors in the summer months, such as baseball and softball, will raise the hotel market’s seasonal valleys, generating significant hotel room tax revenue. Basketball and volleyball tournaments are occasionally also held during summer months but at a far lower frequency. $- $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00 $160.00 $180.00 $200.00 Mar 17Jun 17Sep 17Dec 17Mar 18Jun 18Sep 18Dec 18Mar 19Jun 19Sep 19Dec 19Mar 20Jun 20Sep 20Dec 20Mar 21Jun 21Sep 21Dec 21Mar 22Jun 22Sep 22Dec 22Mar 23Jun 23Sep 23Dec 23Mar 24Jun 24Sep 24Dec 24Revenue Per Available Room (March 2017 -January 2025) Source: STR Source: Smith Travel Research, Hunden Partners Page 312 of 475 | hunden.com | ©2025 Hunden 141 Unaccommodated Room Nights Unaccommodated room nights are described as excess demand for hotel room nights produced by lodgers who are displaced because they are unable to book a room in the hotel of their choice due to it being sold out. The adjacent graph details the annual estimated unaccommodated room nights within the relevant hotel set. The amount of unaccommodated room nights peaked significantly in 2022 yet have significantly decreased since. - 2,000 4,000 6,000 8,000 10,000 12,000 2018 2019 2020 2021 2022 2023 2024 Estimated Unaccommodated Room Nights Source: Hunden Partners Page 313 of 475 | hunden.com | ©2025 Hunden 142 Hotelier Interviews & Implications Hunden interviewed local hoteliers to assess market performance, tournament booking trends, and opportunities to support tourism tax funding. Key takeaways from these conversations are summarized below: §Visiting teams struggle to secure hotel blocks during winter months. This challenge included December 2024, when local occupancy was approximately 99% at preferred hotels. §Hotel properties near baseball complexes in Fort Myers perform strongly during the summer months. §Teams prefer select service hotels for the included breakfast and relative affordability. Managers of local select service hotels have hoped for year-round sports tourism from the complex. §PCSC brings tremendous business to the Great Wolf Lodge, in the form of both hotel rooms and day passes for the water park. §The Great Wolf Lodge, the closest hotel to the complex, stated: §“In March (2025), the resort’s occupancy topped 90 percent, and even in the summer, outside of Southwest Florida’s busy season, it’s expected to exceed 85 percent.” Page 314 of 475 | hunden.com | ©2025 Hunden 143 Implications Immense Hotel Supply Supports Large Sports Tournaments Collier County’s immense hotel supply, particularly Upper Midscale options near Paradise Coast Sports Complex, support the attraction of large sports tournaments to the area. Summer Sports Tournaments Balance Stark Hotel Seasonality The relevant hotel supply set experiences strong seasonal fluctuations. Hotels perform exceptionally well during the winter months, with average occupancy exceeding 80 percent on certain days of the week but they struggle to fill rooms in the summer. Attracting sports tournaments during the summer presents a significant opportunity to support local hotels and generate additional tax revenue. Page 315 of 475 04 Demand and Financial Projections Page 316 of 475 | hunden.com | ©2025 Hunden 145 Scenarios Overview 1 2 4 3 The current Complex, pre-expansion (Baseline) The Complex once expanded with recommended/proposed outdoor elements The Complex once expanded with recommended/proposed indoor elements The Complex once expanded with BOTH recommended/proposed outdoor and indoor elements Demand, financial, and economic impact models were developed for each of the following scenarios to provide insight into the financial ramifications of whether, and to what extent, PCSC is expanded. Hunden assumed that improvements would occur over time, with the Scenario 3 outdoor expansion completed by 2028, and Scenarios 4/5 indoor expansion completed by 2029. Years were conservatively assumed for the purposes of this study and delivery of additional facilities may occur quicker. Page 317 of 475 | hunden.com | ©2025 Hunden 146 Demand & Financial Projections Summary Year 5 Summary SCENARIO 1 Current PCSC SCENARIO 2 +Outdoor Expansion SCENARIO 3 +Indoor Expansion SCENARIO 4 +Out/Indoor Expansion NOI $228,000 $1,638,000 $987,000 $3,936,000 Operating Margin 7%27%16%41% Visits 428,960 517,772 590,680 682,720 By comparing projections for PCSC in its current form and potential expansions, we are able to evaluate which scenario maximizes the facility’s Return on Investment (ROI). Hunden projects scenario four, a major outdoor and indoor expansion, would produce the highest Net Operating Income (NOI) and operating margin, due to significant staffing and cost savings relative to the revenue incline. Page 318 of 475 | hunden.com | ©2025 Hunden 147 Scenario 1: Current PCSC Projections $228,000Year 5 NOI: 7%Year 5 Operating Margin: 428,960Year 5 Visitation: Paradise Coast Sports Complex (Baseline)2027 2028 2029 2030 2031 2036 2046 2056 Proforma ($000s)Year 1 Year 2 Year 3 Year 4 Year 5 Year 10 Year 20 Year 30 Net Revenues (+) Facility Rental - Events/Tournaments 680$ 700$ 721$ 743$ 765$ 887$ 1,192$ 1,602$ (+) Facility Rental - Local Programming 257$ 264$ 272$ 280$ 289$ 335$ 450$ 605$ (+) Facility Rental - General/Events 77$ 79$ 81$ 84$ 86$ 100$ 135$ 181$ (+) Memberships 29$ 30$ 31$ 32$ 33$ 38$ 51$ 69$ (+) Concessions 1,379$ 1,474$ 1,574$ 1,678$ 1,729$ 2,004$ 2,693$ 3,620$ (+) Pro/Merch Shop Revenues 151$ 156$ 161$ 165$ 170$ 197$ 265$ 357$ (+) Other 313$ 322$ 332$ 342$ 352$ 408$ 548$ 737$ Total 2,885$ 3,025$ 3,172$ 3,324$ 3,424$ 3,970$ 5,335$ 7,169$ Expenses (-) Costs of Goods Sold 1,109$ 1,142$ 1,176$ 1,211$ 1,248$ 1,447$ 1,944$ 2,613$ (-) Advertising & Marketing 80$ 82$ 84$ 87$ 90$ 104$ 140$ 188$ (-) Bank & Other Service Charges 16$ 16$ 17$ 17$ 18$ 20$ 27$ 37$ (-) General Office Expenses 104$ 107$ 111$ 114$ 117$ 136$ 183$ 246$ (-) Insurance 27$ 28$ 29$ 30$ 31$ 36$ 48$ 64$ (-) Management Company 7$ 7$ 7$ 7$ 8$ 9$ 12$ 16$ (-) Salaries & Wages 1,148$ 1,182$ 1,218$ 1,254$ 1,292$ 1,498$ 2,013$ 2,705$ (-) Payroll Expenses 281$ 290$ 298$ 307$ 316$ 367$ 493$ 663$ (-) Facility Maintenance 69$ 71$ 73$ 75$ 78$ 90$ 121$ 163$ Total 2,840$ 2,925$ 3,013$ 3,103$ 3,197$ 3,706$ 4,980$ 6,693$ Net Operating Income 45$ 100$ 159$ 221$ 228$ 264$ 355$ 477$ Other Expenses 329$ 339$ 349$ 359$ 370$ 429$ 577$ 775$ Net Income (284)$ (239)$ (190)$ (138)$ (143)$ (165)$ (222)$ (298)$ Source: Hunden Partners Page 319 of 475 | hunden.com | ©2025 Hunden 148 Scenario 2: Outdoor Expansion Projections $1,638,000Year 5 NOI: 27%Year 5 Operating Margin: 517,772Year 5 Visitation: Paradise Coast Sports Complex (Baseline)2027 2028 2029 2030 2031 2036 2046 2056 Proforma ($000s)Year 1 Year 2 Year 3 Year 4 Year 5 Year 10 Year 20 Year 30 Net Revenues (+) Facility Rental - Events/Tournaments 742$ 1,309$ 1,530$ 1,576$ 1,623$ 1,882$ 2,529$ 3,399$ (+) Facility Rental - Local Programming 274$ 1,007$ 1,124$ 1,247$ 1,284$ 1,489$ 2,001$ 2,689$ (+) Facility Rental - General/Events 77$ 91$ 81$ 84$ 86$ 100$ 135$ 181$ (+) Memberships 29$ 35$ 31$ 32$ 33$ 38$ 51$ 69$ (+) Concessions 1,434$ 2,042$ 2,268$ 2,437$ 2,510$ 2,909$ 3,910$ 5,255$ (+) Pro/Merch Shop Revenues 151$ 234$ 161$ 165$ 170$ 197$ 265$ 357$ (+) Other 313$ 370$ 332$ 342$ 352$ 408$ 548$ 737$ Total 3,020$ 5,087$ 5,527$ 5,882$ 6,059$ 7,024$ 9,439$ 12,686$ Expenses (-) Costs of Goods Sold 1,109$ 1,919$ 1,976$ 2,036$ 2,097$ 2,431$ 3,267$ 4,390$ (-) Advertising & Marketing 80$ 90$ 93$ 96$ 99$ 114$ 153$ 206$ (-) Bank & Other Service Charges 16$ 18$ 18$ 19$ 19$ 22$ 30$ 40$ (-) General Office Expenses 104$ 118$ 122$ 125$ 129$ 150$ 201$ 270$ (-) Insurance 27$ 31$ 32$ 33$ 34$ 39$ 53$ 71$ (-) Management Company 7$ 8$ 8$ 8$ 8$ 10$ 13$ 18$ (-) Salaries & Wages 1,148$ 1,395$ 1,437$ 1,480$ 1,525$ 1,767$ 2,375$ 3,192$ (-) Payroll Expenses 281$ 319$ 328$ 338$ 348$ 404$ 542$ 729$ (-) Facility Maintenance 72$ 149$ 153$ 158$ 162$ 188$ 253$ 340$ Total 2,843$ 4,046$ 4,167$ 4,292$ 4,421$ 5,125$ 6,887$ 9,256$ Net Operating Income 177$ 1,042$ 1,360$ 1,590$ 1,638$ 1,899$ 2,552$ 3,430$ Other Expenses 329$ 339$ 349$ 359$ 370$ 429$ 577$ 775$ Net Income (152)$ 703$ 1,011$ 1,231$ 1,268$ 1,470$ 1,975$ 2,655$ Source: Hunden Partners Page 320 of 475 | hunden.com | ©2025 Hunden 149 Scenario 3: Indoor Expansion Projections $987,000Year 5 NOI: 16%Year 5 Operating Margin: 590,680Year 5 Visitation: Pro Forma Paradise Coast Sports Complex (Baseline)2027 2028 2029 2030 2031 2036 2046 2056 Proforma ($000s)Year 1 Year 2 Year 3 Year 4 Year 5 Year 10 Year 20 Year 30 Net Revenues (+) Facility Rental - Events/Tournaments 742$ 764$ 1,450$ 1,508$ 1,828$ 2,119$ 2,848$ 3,827$ (+) Facility Rental - Local Programming 275$ 283$ 292$ 1,049$ 1,081$ 1,253$ 1,684$ 2,263$ (+) Facility Rental - General/Events 77$ 91$ 143$ 147$ 86$ 100$ 135$ 181$ (+) Memberships 29$ 35$ 36$ 37$ 33$ 38$ 51$ 69$ (+) Concessions 1,434$ 1,538$ 1,972$ 2,260$ 2,467$ 2,860$ 3,843$ 5,165$ (+) Pro/Merch Shop Revenues 151$ 234$ 361$ 372$ 170$ 197$ 265$ 357$ (+) Other 313$ 370$ 439$ 452$ 352$ 408$ 548$ 737$ Total 3,021$ 3,315$ 4,692$ 5,825$ 6,017$ 6,975$ 9,374$ 12,598$ Expenses (-) Costs of Goods Sold 1,109$ 1,445$ 1,953$ 2,012$ 2,072$ 2,402$ 3,228$ 4,338$ (-) Advertising & Marketing 80$ 90$ 127$ 130$ 134$ 156$ 209$ 281$ (-) Bank & Other Service Charges 16$ 18$ 25$ 26$ 26$ 30$ 41$ 55$ (-) General Office Expenses 104$ 118$ 177$ 182$ 188$ 218$ 292$ 393$ (-) Insurance 27$ 31$ 36$ 37$ 38$ 45$ 60$ 81$ (-) Management Company 7$ 8$ 14$ 15$ 15$ 18$ 24$ 32$ (-) Salaries & Wages 1,148$ 1,360$ 1,827$ 1,882$ 1,938$ 2,247$ 3,019$ 4,058$ (-) Payroll Expenses 281$ 313$ 447$ 461$ 475$ 550$ 739$ 994$ (-) Facility Maintenance 85$ 166$ 135$ 139$ 143$ 166$ 223$ 300$ Total 2,856$ 3,548$ 4,741$ 4,883$ 5,030$ 5,831$ 7,836$ 10,531$ Net Operating Income 165$ (233)$ (49)$ 942$ 987$ 1,145$ 1,538$ 2,067$ Other Expenses 329$ 339$ 349$ 359$ 370$ 429$ 577$ 775$ Net Income (164)$ (572)$ (398)$ 582$ 617$ 715$ 961$ 1,292$ Source: Hunden Partners Page 321 of 475 | hunden.com | ©2025 Hunden 150 Scenario 4: Out/Indoor Expansion Projections $3,936,000Year 5 NOI: 41%Year 5 Operating Margin: 682,720Year 5 Visitation: Paradise Coast Sports Complex 2027 2028 2029 2030 2031 2036 2046 2056 Proforma ($000s)Year 1 Year 2 Year 3 Year 4 Year 5 Year 10 Year 20 Year 30 Net Revenues (+) Facility Rental - Events/Tournaments 742$ 1,309$ 2,326$ 2,417$ 2,823$ 3,273$ 4,399$ 5,911$ (+) Facility Rental - Local Programming 275$ 927$ 955$ 1,882$ 1,938$ 2,247$ 3,019$ 4,058$ (+) Facility Rental - General/Events 77$ 91$ 143$ 147$ 86$ 100$ 135$ 181$ (+) Memberships 29$ 35$ 36$ 37$ 33$ 38$ 51$ 69$ (+) Concessions 1,434$ 2,042$ 2,593$ 3,959$ 4,216$ 4,888$ 6,569$ 8,828$ (+) Pro/Merch Shop Revenues 151$ 234$ 361$ 372$ 170$ 197$ 265$ 357$ (+) Other 313$ 370$ 439$ 452$ 352$ 408$ 548$ 737$ Total 3,021$ 5,007$ 6,852$ 9,265$ 9,619$ 11,151$ 14,986$ 20,141$ Expenses (-) Costs of Goods Sold 1,109$ 1,919$ 2,569$ 2,646$ 2,725$ 3,159$ 4,245$ 5,705$ (-) Advertising & Marketing 80$ 90$ 127$ 130$ 134$ 156$ 209$ 281$ (-) Bank & Other Service Charges 16$ 18$ 25$ 26$ 26$ 30$ 41$ 55$ (-) General Office Expenses 104$ 118$ 177$ 182$ 188$ 218$ 292$ 393$ (-) Insurance 27$ 31$ 36$ 37$ 38$ 45$ 60$ 81$ (-) Management Company 7$ 8$ 14$ 15$ 15$ 18$ 24$ 32$ (-) Salaries & Wages 1,148$ 1,360$ 1,827$ 1,882$ 1,938$ 2,247$ 3,019$ 4,058$ (-) Payroll Expenses 281$ 313$ 447$ 461$ 475$ 550$ 739$ 994$ (-) Facility Maintenance 85$ 166$ 135$ 139$ 143$ 166$ 223$ 300$ Total 2,856$ 4,022$ 5,357$ 5,517$ 5,683$ 6,588$ 8,854$ 11,899$ Net Operating Income 165$ 986$ 1,495$ 3,747$ 3,936$ 4,563$ 6,133$ 8,242$ Other Expenses 329$ 339$ 349$ 359$ 370$ 429$ 577$ 775$ Net Income (164)$ 647$ 1,146$ 3,388$ 3,566$ 4,134$ 5,556$ 7,467$ Source: Hunden Partners Page 322 of 475 05 Economic, Fiscal and Employment Impact Analysis Page 323 of 475 | hunden.com | ©2025 Hunden 152 Summary of Gross Impacts to Collier County 30-Year Gross Impacts:SCENARIO 1 Current PCSC SCENARIO 2 +Outdoor Expansion SCENARIO 3 +Indoor Expansion SCENARIO 4 +Out/Indoor Expansion Spending $ (millions)$ (millions)$ (millions)$ (millions) Direct $1,232 $1,748 $1,626 $2,682 Indirect $465 $660 $616 $999 Induced $371 $527 $490 $803 Total $2,067 $2,935 $2,733 $4,484 Earnings $ (millions)$ (millions)$ (millions)$ (millions) Direct $251 $357 $332 $548 Indirect $92 $131 $122 $198 Induced $76 $108 $101 $165 Total $420 $596 $555 $911 FTE Supported Average Average Average Average Direct 140 200 188 308 Indirect 29 42 39 64 Induced 28 40 37 62 Total 197 281 264 434 Fiscal Impact $ (millions)$ (millions)$ (millions)$ (millions) County Sales Tax $73.9 $105.0 $97.8 $161.1 County Hotel Tax $13.3 $18.8 $18.2 $22.8 Total $87.2 $123.9 $116.0 $183.9 $13.3m Scenario 1 30-Yr. Hotel Tax Generation $18.2m $22.8m $18.8m Scenario 2 30-Year Hotel Tax Generation Scenario 3 30-Year Hotel Tax Generation Scenario 4 30-Year Hotel Tax Generation Page 324 of 475 | hunden.com | ©2025 Hunden 153 Summary of Visitation to Collier County 2031 Visitation Projections SCENARIO 1 Current PCSC SCENARIO 2 +Outdoor Expansion SCENARIO 3 +Indoor Expansion SCENARIO 4 +Out/Indoor Expansion Event Days by Type Number Number Number Number Softball Tournaments 0 14 0 14 Baseball Tournaments 0 20 0 20 Soccer Tournaments 26 26 26 26 Lacrosse Tournaments 8 8 8 8 Field Hockey Tourn.2 2 2 2 Football Tournaments 9 9 9 9 Indoor Sports 0 0 61 61 FC Naples Events 30 30 30 30 Banquets/Special Events 58 58 73 82 Total 133 167 209 252 Total Attendance by Type Visits Visits Visits Visits Softball Tournaments 0 32,340 0 32,340 Baseball Tournaments 0 46,200 0 46,200 Soccer Tournaments 191,360 200,928 200,928 200,928 Lacrosse Tournaments 21,120 21,824 21,824 21,824 Field Hockey Tourn.720 720 720 720 Football Tournaments 23,760 23,760 23,760 23,760 Indoor Sports 0 0 128,948 128,948 FC Naples Events 105,000 105,000 105,000 105,000 Banquets/Special Events 87,000 87,000 109,500 123,000 Total 428,960 517,772 590,680 682,720 428,860Scenario 1 Total Visits Scenario 2 Total Visits Scenario 3 Total Visits Scenario 4 Total Visits 517,772 590,680 682,720 Page 325 of 475 | hunden.com | ©2025 Hunden 154 Room Night Generation Seasonality Between Scenarios 2 and 3, Scenario 2, in which Paradise Coast Sports Complex undergoes a major expansion of baseball and softball diamonds, would generate the most annual hotel rooms for Collier County and therefore, the most TDC funds. Baseball and softball fields generate room nights in Collier County’s down season, supporting local hotels. Meanwhile, an indoor complex would further stress hotels during the peak winter season, causing some leaked hotel rooms to nearby counties, and thus producing fewer TDC dollars. - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 JAN FEB MAR APRIL MAY JUNE JULY AUG SEP OCT NOV DEC ANNUAL ROOM NIGHT GENERATION (2031) BASELINE OUTDOOR EXPANSION INDOOR EXPANSION OUT/INDOOR EXPANSION Mov. Avg. (SCENARIO 1)Mov. Avg. (SCENARIO 2) Mov. Avg. (SCENARIO 3)Mov. Avg. (SCENARIO 4) Page 326 of 475 | hunden.com | ©2025 Hunden 155 Scenario 1: Current PCSC Projections Gross Economic Impact Gross Fiscal Impact $2.07 BGross Spending: $420 MGross Earnings: 197Gross Annual Jobs: 30-Year Summary $73.9 MCounty Hotel Tax: $13.3 MCounty Sales Tax: $87.2 MTotal County Taxes: 30-Year Summary of Gross Impacts Paradise Coast Sports Complex (Baseline) BASELINE Spending (millions) Direct $1,232 Indirect $465 Induced $371 Total $2,067 Earnings (millions) From Direct $251 From Indirect $92 From Induced $76 Total $420 FTEs (Peak) From Direct 140 From Indirect 29 From Induced 28 Total 197 Taxes (millions) Sales Tax $73.9 Hotel Tax $13.3 Total $87.2 Source: Hunden Partners Page 327 of 475 | hunden.com | ©2025 Hunden 156 Scenario 2: Outdoor Expansion Projections Gross Economic Impact Gross Fiscal Impact $2.94 BGross Spending: $596 MGross Earnings: 281Gross Annual Jobs: 30-Year Summary $18.8 MCounty Hotel Tax: $105 MCounty Sales Tax: $124 MTotal County Taxes: 30-Year Summary of Gross Impacts Paradise Coast Sports Complex Including Construction Spending (millions) Direct $1,748 Indirect $660 Induced $527 Total $2,935 Earnings (millions) From Direct $357 From Indirect $131 From Induced $108 Total $596 FTEs (Peak) From Direct 200 From Indirect 42 From Induced 40 Total 281 Taxes (millions) Sales Tax $105.0 Hotel Tax $18.8 Total $123.9 Source: Hunden Partners Page 328 of 475 | hunden.com | ©2025 Hunden 157 Scenario 3: Indoor Expansion Projections Gross Economic Impact Gross Fiscal Impact $2.73 BGross Spending: $555 MGross Earnings: 264Gross Annual Jobs: 30-Year Summary $18.2 MCounty Hotel Tax: $97.8 MCounty Sales Tax: $116 MTotal County Taxes: 30-Year Summary of Gross Impacts Paradise Coast Sports Complex Including Construction Spending (millions) Direct $1,626 Indirect $616 Induced $490 Total $2,733 Earnings (millions) From Direct $332 From Indirect $122 From Induced $101 Total $555 FTEs (Peak) From Direct 188 From Indirect 39 From Induced 37 Total 264 Taxes (millions) Sales Tax $97.8 Hotel Tax $18.2 Total $116.0 Source: Hunden Partners Page 329 of 475 | hunden.com | ©2025 Hunden 158 Scenario 4: Out/Indoor Expansion Projections Gross Economic Impact Gross Fiscal Impact $4.48 BGross Spending: $911 MGross Earnings: 434Gross Annual Jobs: 30-Year Summary $22.8 MCounty Hotel Tax: $161.1 MCounty Sales Tax: $184 MTotal County Taxes: 30-Year Summary of Gross Impacts Paradise Coast Sports Complex Including Construction Spending (millions) Direct $2,682 Indirect $999 Induced $803 Total $4,484 Earnings (millions) From Direct $548 From Indirect $198 From Induced $165 Total $911 FTEs (Peak) From Direct 308 From Indirect 64 From Induced 62 Total 434 Taxes (millions) Sales Tax $161.1 Hotel Tax $22.8 Total $183.9 Source: Hunden Partners Page 330 of 475 Hunden Partners is a full-service real estate development advisory practice specializing in destination assets. With professionals in Chicago, New York, Dallas, Washington, and Minneapolis, Hunden provides a variety of services for all stages of destination development in: The firm and its principal have performed more than 1,000 studies over the past 29 years, with more than $20 billion in built, successful projects. §Placemaking Action Plans §Tourism and Destination Strategic Plans §Real Estate Market & Financial Feasibility §Economic, Fiscal & Employment Impact Analysis (Cost/Benefit) §Organizational Development §Public Incentive Analysis §Economic and Tourism Policy/Legislation Consulting §Research & Statistical Analysis §Developer Solicitation & Selection §Project Execution Advisory 213 W. INSTITUTE PLACE SUITE 707 CHICAGO, IL 60610 WWW.HUNDEN.COM 312.643.2500 Page 331 of 475 Page 332 of 475 PARADISECOAST.COM2Page 333 of 475 Page 334 of 475 4 PARADISECOAST.COM Page 335 of 475 5 PARADISECOAST.COM Page 336 of 475 PARADISECOAST.COM ± Page 337 of 475 7 • • • • • • • • • PARADISECOAST.COM Page 338 of 475 PARADISECOAST.COM Page 339 of 475 Page 340 of 475 PARADISECOAST.COM Page 341 of 475 PARADISECOAST.COM Page 342 of 475 PARADISECOAST.COM Page 343 of 475 PARADISECOAST.COM Page 344 of 475 PARADISECOAST.COM Page 345 of 475 PARADISECOAST.COM Page 346 of 475 Page 347 of 475 PARADISECOAST.COM Page 348 of 475 PARADISECOAST.COM Page 349 of 475 PARADISECOAST.COM Page 350 of 475 PARADISECOAST.COM ± Page 351 of 475 Page 352 of 475 PARADISECOAST.COM Page 353 of 475 PARADISECOAST.COM Page 354 of 475 PARADISECOAST.COM Page 355 of 475 PARADISECOAST.COM Page 356 of 475 PARADISECOAST.COM Page 357 of 475 PARADISECOAST.COM Page 358 of 475 Page 359 of 475 PARADISECOAST.COM Page 360 of 475 PARADISECOAST.COM Page 361 of 475 PARADISECOAST.COM Page 362 of 475 PARADISECOAST.COM Page 363 of 475 PARADISECOAST.COM Page 364 of 475 PARADISECOAST.COM Page 365 of 475 Page 366 of 475 PARADISECOAST.COM Page 367 of 475 PARADISECOAST.COM Page 368 of 475 PARADISECOAST.COM Page 369 of 475 PARADISECOAST.COM Page 370 of 475 PARADISECOAST.COM Page 371 of 475 Naples, Marco Island, Everglades CVB Jay Tusa, Executive Tourism Director jay.tusa@colliercountyfl.gov Sandra Rios, Public Relations & Communications Manager sandra.rios@colliercountyfl.gov John Melleky, Arts & Culture Manager john.melleky@colliercountyfl.gov Downs & St. Germain Research (850) 906-3111 | contact@dsg-research.com Joseph St. Germain, President joseph@dsg-research.com James Brendle, Project Director james@dsg-research.com Page 372 of 475 42 Page 373 of 475 Monthly Report | April 2025 Page 374 of 475 Table of Contents ParadiseAdv.com Zartico Visitor Insights Organic Social Media Campaigns Digital Media Insights 3 6 13 22 11 Email 2 Page 375 of 475 1 Zartico Visitor Insights Page 376 of 475 ParadiseAdv.com Zartico: Visitor Insights | Visitor Flow and Spending ParadiseAdv.com Out-of-state visitors made up 59% of visits and 92% of overall spend in April 2025. In-state visitors made up 41% of visits and 9% of overall spend. Out of State visitation outperformed in-state stats for visitor spending significantly. Day visitors (73%) Overnight visitors (27%) Chicago,IL and New York, NY tied for DMA’s continuing to rank #1 in top spending market Followed by: Minneapolis, Atlanta and Boston. Chicago visitors spent more on food, retail and gas Miami-Ft Lauderdale overnight visitors continues to rank #1 in top visitation for the month of April Followed by: Tampa-St Petersburg, FL, Orlando, FL and West Palm Beach Top 2 Out-Of-State: Chicago and New York, NY DMAs In-state top visited place in April: Hilton Marco Island Beach Resort and Spa Out-of-State top visited place in April. Hilton Marco Island Beach Resort and Spa followed by the Naples Grande Beach Resort Out-Of-State In-State Visitors Overnight Vs. Day Visitation Top DMA Spending Market Top Overnight Markets Destination Visitation Zartico: Visitor Insights | April 2025 4 Page 377 of 475 ParadiseAdv.com*Approximate total, all final Nov invoices not received yet 74% April Hotel Occupancy -3% Hotel occupancy change from March 1% Hotel Occupancy Change from Same Month Last Year Zartico: Visitor Insights | April 2025 5 Page 378 of 475 2 Organic Social Media Page 379 of 475 ParadiseAdv.com Social Media (Organic) - Summary ●Implemented annual content strategy across all social media platforms, including a social strategy for International Dark Sky Week. ●Conducted day-to-day operations, including but not limited to content creation, LIVE streams, content curation, and reporting/analysis, etc. ●Completed the May 2025 content calendars to be shared across social media platforms. ●Established Facebook LIVE and Instagram Story topics for Client to implement in May 2025. ●Supported Client in community management, social listening, optimization, and reporting/analysis, etc. ●Increased timely event coverage resulting in more live story shares, recap videos and an asset library which will be used for future event promotions. ●For future months, the team is consistently implementing tactics such as a LIVE stream schedule, engagement-boosting video voice overs, interview style reels and strong calls to action.ParadiseAdv.com 7 Page 380 of 475 ParadiseAdv.com 62,183 Followers +333 Net Growth 17,349 Engagements 43.7% Decrease 4,996,470 Impressions 12.7% Decrease Summary: In April, we continued to see steady follower growth, adding 333 new followers for a total of 62,183. Impressions dipped by 12% and engagements declined by 43.7% compared to March—largely due to the seasonal slowdown around the Easter holiday, which is typical year-over-year. Despite this, organic performance remained strong. Our top-performing posts included two videos celebrating International Dark Sky Week and a user-generated content carousel featuring Easter highlights, which together drove the highest engagement. Looking ahead, we’ll keep prioritizing timely content capture, with a renewed emphasis on live streams and Stories to drive interaction and maintain momentum as we move into May. Organic Social | Facebook 8 Page 381 of 475 ParadiseAdv.com Organic Social | Instagram 23,630 Followers +480 Net Growth 2,300 Engagements 2.4% Increase 243,353 Impressions 44.6% Decrease Summary: On Instagram, we added 480 new followers in April, continuing steady growth. Impressions saw a 44.6% decrease compared to March, while engagements rose by 2.4%, indicating stronger interaction with individual posts despite the overall dip in reach, which is common year over year due to the Easter holiday. Top-performing content included Timely Capture reels featuring Sails and Turtle Club, as well as a carousel promoting the US Open Pickleball Championships—all of which resonated well with our audience. Looking ahead, we’ll focus on maintaining engagement momentum by producing more high-quality reels and timely, interactive content throughout May, as these timely captures always perform in the top 5 posts each month.37,998 Video Views 6.2% Decrease 9 Page 382 of 475 ParadiseAdv.com Media | Organic Social 2,515,590 Total Impressions 13,901 Post Engagements 23,630 Total Followers 89,543 Post Engagements 29,907,037 Total Impressions 62,183 Total Followers Instagram Facebook Year-To-Date 10 Page 383 of 475 3 Email Page 384 of 475 ParadiseAdv.com Email | Meetings E-Scapes 59,738 Owned 23.93% Owned 3.44% Owned Subject Line: It’s Springtime on Florida’s Paradise Coast! Most-Clicked Link: Plan Your Trip Recipients Open Rate CTO Rate 12 Page 385 of 475 4 Campaigns Page 386 of 475 ParadiseAdv.com Media | Performance $725,970.15 Total Estimated Digital Spend 65,313,735 Total Impressions 163,603 Total Clicks to Site 2,390,347 Total Video Views 0.25% CTR 95.38% VCR April’s eight campaigns: Sustaining, Canada, Weddings, Arts & Culture, Spring/Summer, Luxury Elite, Enhanced and Expanded 14 Page 387 of 475 ParadiseAdv.com Media | Performance 20,574,843 Total Impressions 23,276 Total Clicks to Site 137,223 Total Video Views 0.17% CTR 83% VCR Top performing media partners for April: ●On the Sustaining Campaign, Expedia was our top performer with a 0.62% CTR, and AiOpti lead with a VCR of 92% ●For the Canada Campaign Expedia delivered a 0.13% CTR ●For Weddings, The Wedding Trade Desk was top performing with a 0.68% CTR but, followed closely by MobileFuse at 0.55% ●For Arts & Culture, DigDev Direct delivered a top CTR of 1.37% ●For the Luxury Elite campaign, Undertone was top performer delivering a 2% CTR ●For the Spring/Summer campaign, Garden & Gun delivered a 0.18% CTR ●On the Enhanced Campaign, MobileFuse is the top performer with CTR ending at 0.51%, and AiOpti had a 96% VCR ●On the Expanded Campaign, Kayak is our top performer with a 1.12% CTR and AiOpti with a 96% VCR Industry Benchmark: CTR: 0.33% VCR: 70% April’s eight campaigns: Sustaining, Canada, Weddings, Arts & Culture, Spring/Summer, Luxury Elite, Enhanced and Expanded 15 Page 388 of 475 ParadiseAdv.com Media | Paid Search 344,250 Total Impressions 17,309 Total Clicks to Site 5.03% CTR Top Performing Campaign: Sustaining FY25 with 10,993 clicks to the website Top Performing Ad: Sustaining FY25 - Beaches Insights: We launched the Demand Gen Dark Skies campaign at the end of the month to run for a couple weeks. Due to the launch of this campaign the account’s MoM performance resulted in a increase in both impressions and clicks. As well as a drop in cost-per-click (CPC) which is what we want to see. $0.43 CPC April had five campaigns: Sustaining, Sustaining Spanish, Canada, Weddings, and Dark Skies. 16 Page 389 of 475 ParadiseAdv.com Campaign Campaign Type Impression s Clicks CTR CTR Industry Benchmark Avg. CPC CPC Industry Benchmark Weddings Search 15,963 1,678 10.51% 4%$0.43 $1.35 Sustaining Search 172,034 10,993 6.39% 4%$0.43 $1.35 Sustaining Spanish Search 23,584 1,384 5.87% 4%$0.63 $1.35 Canada Search 11,704 1,142 9.76% 4%$0.84 $1.35 Sustaining Dark Skies Demand Gen 120,965 2,112 1.75%-$0.10 - Media | Paid Search Breakdown 17 Page 390 of 475 ParadiseAdv.com Media | Paid Social 4,951,458 Total Impressions 302,368 Post Engagements 88,572 Clicks In April, the Sustaining, Weddings, and Arts & Culture campaigns continued to run, showing continued strong results. In alignment with Dark Sky week, a paid effort was pushed live this month as well: ●Performance continues to outpace industry benchmarks on both awareness & traffic campaigns ●Clicks & CTR increased MoM helped by audience optimizations, leading to our ads targeting higher intent users. ●The Sustaining campaign lead the way by CTR ending near 7%, & by Impressions, ending near 3 million Traffic Campaigns CTR Sustaining: 6.67% Weddings: 3.04% Arts & Culture: 5.25% Travel industry benchmark: 2.2% Meta: April 18 1.79% CTR $10.6k Spend Awareness Campaigns CTR Sustaining: 0.14% Weddings: 0.08% Arts & Culture: 0.10% Travel industry benchmark: 0.05% ↑ 19% MoM ↑ 42% MoM↑ 74% MoM↓ 16% MoM ↓/↑ 0% MoM Page 391 of 475 ParadiseAdv.com Media | Paid Social 24,275,431 Total Impressions 858,724 Post Engagements 287,529 Clicks Meta: Year-To-Date 1.18% CTR 19 Page 392 of 475 ParadiseAdv.com Media | Paid Social 589,012 Total Impressions 7,781 Engagements 3,930 Clicks In April, the Sustaining and Weddings campaigns ran, delivering strong results: ●With slightly lower Spend MoM we achieved more efficiency, driving virtually the same number of Clicks at a cheaper cost. ●This was lead by a MoM improvement to the Sustaining’s CTR, rising impressively above 1% ●The Weddings campaign lead in Impressions with near 400,000 for the month, double that of Sustaining. ●Engagements & overall CTR dropped slightly, typical of April following a stronger March CTR Sustaining: 1.02% Wedding: 0.50% Travel industry benchmark: 0.3% Pinterest: April 20 0.67% CTR $2.2k Cost ↓/↑ 0% MoM ↓ 9% MoM ↓ 4% MoM↓ 10% MoM↑ 10% MoM Page 393 of 475 ParadiseAdv.com Media | Paid Social 2,470,801 Total Impressions 34,979 Engagements 16,735 Clicks Pinterest: Year-To-Date 0.68% CTR 21 Page 394 of 475 5 Digital Media Insights Page 395 of 475 ParadiseAdv.com Expedia | April Room Night Results - Sustaining From those exposed to the Expedia advertising in the month of April came the following performance Highlights: ●The advertising drove 476 room nights for total gross bookings of $345,000 ●The largest share of bookings came from ExpdiaPlus US ($163,000 with VRBO in second at $124,000) ●The $345,000 in gross bookings made for a 33.7 Return on Ad Spend ●339 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (30.5%) booked 0-6 days out. The second largest was 19.5%, booked 31 to 60 days out 23 Page 396 of 475 ParadiseAdv.com Expedia | April Flight Results - Sustaining Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Chicago, Detroit, and Minneapolis markets. Indianapolis has the longest stay in market, at 6.6 days. 24 Page 397 of 475 ParadiseAdv.com Expedia | April Room Night Results - Canada From those exposed to the Expedia advertising in the month of April came the following performance Highlights: ●The advertising drove 62 room nights for total gross bookings of $47,000 ●The largest share of bookings came from ExpediaPlus Canada ($46,000 with VRBO in second at $1,000) ●The $47,000 in gross bookings made for a 9.2 Return on Ad Spend ●147 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (32%) booked 0-6 days out. The second largest was 17%, booked 21 to 30 days out 25 Page 398 of 475 ParadiseAdv.com Expedia | April Room Night Results - Enhanced From those exposed to the Expedia advertising in the month of April came the following performance Highlights: ●The advertising drove 615 room nights for total gross bookings of $1,019,000 ●The largest share of bookings came from ExpediaPlus US ($858,000 with VRBO second at $129,000) ●The $1,019,000 in gross bookings made for a 19.2 Return on Ad Spend ●2,520 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (21.2%) was a tie of those who booked 31 to 60 days out and 0 to 6 days out. The third largest was at 15.9%, booked 7 to 13 days out 26 Page 399 of 475 ParadiseAdv.com Expedia | April Flight Results - Enhanced Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Boston, Detroit, and Minneapolis markets. Minneapolis has the longest stay in market, at 5 days. 27 Page 400 of 475 ParadiseAdv.com Expedia | April Room Night Results - Expanded From those exposed to the Expedia advertising in the month of April came the following performance Highlights: ●The advertising drove 3,554 room nights for total gross bookings of $2,747,000 ●The largest share of bookings came from ExpediaPlus US ($1,856,000 with VRBO second ($819,000) ●The $2,747,000 in gross bookings made for a 37.9 Return on Ad Spend ●3,065 Airline Tickets were sold to those exposed to the advertising ●The largest percentage (22.8%) booked 0 to 6 days out. The second largest was 21.2%, booked 31 to 60 days out 28 Page 401 of 475 ParadiseAdv.com Expedia | April Flight Results - Expanded Flights booked on Expedia from those exposed to advertising The most tickets were sold from the Chicago, Columbus, and Newark markets. Denver has the longest stay in market, at 4.8 days. 29 Page 402 of 475 ParadiseAdv.com $284,878 Adara Impact hotel revenue. $4,158,000 Expedia hotel and vacation rental revenue. $4,442,878 Total Revenue from those exposed to digital advertising in FY25 $725,970.15 Spent in April digital advertising April FY ROAS = 6.12X Return on Ad Spend Digital Media ROAS | April Results 30 Page 403 of 475 ParadiseAdv.com Adara IMPACT | April Results From those exposed to our digital advertising in April the following results were shown. 143 Hotel Bookings 1,167 Flight Bookings 4,732 Hotel Searches 16,265 Flight Searches $284,878 Hotel Revenue 42,925,104 Total Impressions 53,776 Total Clicks 31,088 Total Trackable Website Visits 31 Page 404 of 475 ParadiseAdv.com Adara IMPACT | April Booking Window From those exposed to our digital advertising in April the following results were shown. Booking Windows: The booking window - from when they booked to arrived in destination - for flights was approx. 51 days, almost 7 weeks The booking window - from when they booked to arrived in destination - for hotels was 60 days, about 8.5 weeks. 32 Page 405 of 475 2024 THANK YOU 33 Page 406 of 475 Website Analytics April 2025 I June 17, 2025 Page 407 of 475 Page 408 of 475 Page 409 of 475 Page 410 of 475 Top Locations Understanding top origin markets helps inform future geo-targeting strategies and validates current marketing efforts in those DMAs. Page 411 of 475 Events - Goal Completions Page 412 of 475 Definitions Views (Pageviews): Fire immediately when the web browser begins to load a page Sessions: Group of user interactions with your site or app that take place in a given time frame. Is initiated when a user views a page or screen and no other sessions is active, a session is end after 30 minutes of inactivity Engaged Session: The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screens or page views Engagement Rate: Percent of engaged sessions; the inverse of bounce rate; (Engaged Session / Sessions) Views per Session: The number of pages your users viewed per session Total Users: The total number of unique users who logged an event on the site YoY % Change: Year over Year, the change in metric as a comparison to the previous year Page 413 of 475 Thank You for Your Partnership. apartnerforgood.com Page 414 of 475 Big Cypress National Preserve A Dark Sky Park Page 415 of 475 Big Cypress National Preserve A Dark Sky Park Big Cypress National Preserve's Dark Sky Park campaign elevated awareness of this globally recognized destination's unique nighttime offerings, highlighting its distinction as the first-ever International Dark Sky Preserve. Launched during International Dark Sky Week (April 21-28), the initiative reached interested travelers through a multi-channel approach including a dedicated landing page, social media content, email marketing, and a YouTube documentary, with a vintage-style travel poster driving engagement. Developed in partnership with Big Cypress staff and DarkSky International, the campaign successfully increased visibility, encouraged overnight stays, and promoted shoulder-season travel, positioning the preserve as a premier astrotourism destination with additional promotional activities planned for fall. Page 416 of 475 Teaser Link Link Page 417 of 475 Page 418 of 475 Page 419 of 475 Page 420 of 475 7 Page 421 of 475 8 Page 422 of 475 Phase One Results 4 Page 423 of 475 Phase 1 Results Phase One built awareness and engagement to support future retargeting, using International Dark Sky Week to reach niche, high-value travelers and promote overnight stays—strengthening long-term audience growth and visitation. Key Results: ●63K+ YouTube views with a 50% above industry standard CTR ●12K unique landing page visitors ●127K impressions, 119K views, and 104K reach across social media ●54% unique viewer rate, with engagement rates 60% above industry average ●20.2% email open rate *Data represents first three weeks after launch. Page 424 of 475 Project Resources ●Trailer Link ●Full Video Link ●Landing Page Link ●Poster Download Link Page 425 of 475 Thank You. (HQ) 5999 Central Avenue, Suite 302 St. Petersburg, FL 33710 Page 426 of 475 National Public Relations Update TDC Meeting Services conducted in April 2025 LHG & CVB PR EFFORTS Page 427 of 475 Media Highlights Media Impressions: 101.3M Media Value: $301.5K Monthly Content Topics Ø From Four Seasons to Fine Art: Florida’s Paradise Coast Is Having a Moment Ø Best Mother-Daughter Getaways Ø Top Luxury Travel News of 2025 Ø U.S. Restaurant With The Best Wine Lists Ø “Food as Medicine” Ø “Joy of Missing Out” Trend: Slow, Digital Detox Travel Ø “Noctourism” Trend: Stargazing Ø Health & Wellness Resorts; Destinations for Rest & Relaxation Page 428 of 475 Media Highlights Page 429 of 475 Media Highlights Page 430 of 475 Media Highlights Page 431 of 475 Media Communications Media Visits Ø Carrie Honaker (SAVUER) and assigned photographer, April 1-4 Ø Adam Graham (Four Seasons Magazine), April 8-10 Ø Angela Caraway-Carlton (Miami Herald), April 11-13 Media Relations Ø Adrienne Jordan (National Geographic, BRIDES, Men’s Journal): Shared Marco Island family vacation recommendations Ø Diane Bair (The Boston Globe): Secured 2026 assignment spotlighting the forthcoming wellness program at JW Marriott Marco Island Ø Regularly vetted influencer inquiries on behalf of Florida’s Paradise Coast Page 432 of 475 Partner Communications Partner Relations Ø Naples Art Institute Ø The Syren Oyster & Cocktail Bar Ø Old Vines Supper Club Ø Kaleidoscope Floral Partner Newsletter Ø Created and distributed monthly CoastLines Newsletter on April 30 Written Materials Ø Crafted “What’s New in Spring 2025” press release Ø Shared pitch materials with international PR teams to amplify their efforts Ø Collected updated imagery from partners: Sails Restaurant, The Perry Hotel Naples, Bleu Provence and WOLFMOON Ø Updated Fact Sheet to include Vanderbilt Beach and Lowdermilk Park Ø Crafted 150-word article about nocturnal tourism for Chicago Destination Reps Page 433 of 475 Thank you! Proud to be your Partner in Paradise! Page 434 of 475 PARADISE COAST SPORTS COMPLEX Paradise Coast Sports Complex (PCSC) TDC Report Q2 Report FY 24-25 Page 435 of 475 Q2 RECAP SPORTS EVENTS January February March XPO Steps Lax NXT Lax – The Circuit Trilogy Spring Break Lax Lax/Soccer Masters Nat. Scouting Combine FC Naples x 3 Paradise Cup (TSG)Big10 Officiating Clinic Azzurri E64 Games True Lax – All Region Lax Weston Cup (TSG)Canes &Bears Football EDP Soccer Tournament SWFL Shootout Humane Society 5k Winter Classic Lax Peak Perf Soccer Camp Page 436 of 475 Q2 RECAP OTHER EVENTS January February March Legends Concert Legends Concert Legends Concert Magic of Lights Wolf Stock Country Jam PRA Luncheon Magic of Lights Naples Motorfest Growth Mgmt Day ALC Kick Off Treviso Bay FC Naples Kit Launch Magic of Lights Page 437 of 475 Q2 2024-2025 FINANCIALS Q2 Headlines •$1.2m in revenue •Record performances carried over from Q1 •COGS and Expenses managed •NOI within reach •April will increase NOI •Expect attrition to NOI May - Aug •Attrition softened by FCN games Page 438 of 475 EVENTS IN Q3 April May June FC Naples x 5 FC Naples x 1 FC Naples x 1 Kick Off Soccer Tourn.FHSAA Lax Champs.FBU Top Gun S Florida Cup (TSG)Dreams Cup (TSG) Canes &Bears Football Easter EggStravaGanza Puppy Prom! Live @ The Cove Legends Concert Legends Concert Page 439 of 475 Q2 ONSITE FOOT TRAFFIC October decrease from 2022 was the DSNAP event Added Pinnacle Lax, Field Hockey and return of Doral Cup, cancelled in 2022 Addition of FC Naples Games Easter in April Instead of March AYFNC and large holiday party events October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event October decrease from 2022 was the DSNAP event Increased Nightly Programming Addition of EDP Soccer & True LAX Events 2024 Jan.Total Foot Traffic: 20,775 2025 Jan.Total Foot Traffic: 40,887 2024 Feb. Total Foot Traffic: 70,069 2025 Feb. Total Foot Traffic: 74,623 2024 Mar. Total Foot Traffic: 36,461 2025 Mar. Total Foot Traffic: 47,702 2024 Quarterly Total Foot Traffic: 127,305 2025 Quarterly Total Foot Traffic: 163,212 Addition of The Circuit LAX Event Increased Team & Attendance of Weston Cup Page 440 of 475 Q2 (MAR) 2025 ONLINE & SOCIAL TRAFFIC SNAPSHOT Total Viewed Web Pages: March. 2025 Sessions: 16.035 VS. March. 2024 Sessions:13,811 March. 2025 Pageviews : 34,298 VS.March. 2024 Pageviews :29,108 New Site Visitors: March. 2025 Search: 10,710 VS.March. 2024 Search:9,916 Google My Business PCSC Profile Interactions:18,304 PCSC Profile Views:41,718 PCSC Profile Searches:24,298 Cove Profile Interactions:2,800 Views:44,710 Searches:24,642 Factory Profile Interactions:402 Views:2,812 Searches:795 Facebook Monthly Posts:49 Facebook Reach:335,800 Facebook Views:178,200 Page Likes:9,731 (UP +614) Total Followers: 11,851 (UP +204) Linked In Followers:649 (UP +14) E-Newsletter Three March. Newsletters sent to total of 6,794 Subscribers 53.57%Avg. Open Rate 2.84%Avg. Click Rate Instagram Posts This Month: 51 Total Posts: 1,579 Total Followers: 6,631 (UP +440) X (Twitter) Tweets This Month:26 Total Posts:2, 530 Tweet Impressions:5,230 Total Followers:1,330 (UP +59) Page 441 of 475 JAN.-MAR. 2025 MAIN MEDIA PROMOTIONS FOX 4 & FC Naples Consistent Promotion on Fox4 With FC Naples Games January 2025 Community Playmaker Magazine High Economic Impact Venues March 26, 2025 Naples Illustrated Page 442 of 475 THANK YOU! Page 443 of 475 VISITATION April 2025 Page 444 of 475 6,316 TOTAL VISITORS IN APRIL April 2024 April 2025Collier Museum at Government Center 1,020 1,003Immokalee Pioneer Museumat Roberts Ranch 573 472Marco Island Historical Museum 1,821 2,615Museum of the Everglades 1,529 1,393Naples Depot Museum 857 833TOTAL5,800 6,316Outreach: Educational 0 46Outreach: Marketing 310 0 Page 445 of 475 Where are you from? 22% 14% 11% 45% 8%Full-time Collier Resident Part-time Collier Resident Florida resident (not CollierCounty)US resident (not Florida) International Page 446 of 475 How did you hear about us? 114 69 56 23 16 17 8 Word of Mouth Web Search Other Social Media Newspaper or Magazine Feature Brochure or Flyer Advertisement Page 447 of 475 How would you describe your experience at the museum today? Page 448 of 475 Customer Satisfaction AVERAGE MAXIMUMPlease rate your overall experience with this Museum.4.91 5.00How satisfied were you with the service you received?4.95 5.00How likely are you to recommend this Museum to a friend or colleague?9.74 10.00 Page 449 of 475 How likely are you to recommend this Museum to a friend or colleague? Detractor PassivePromoter Detractor Passive Promoter Page 450 of 475 Current Exhibits Page 451 of 475 MENU From Piccadilly Pub to The Pewter Mug: A Local’s Dining Experience Collier Museum at Government Center July 8 to August 30 Page 452 of 475 Folklore, Fish Tales, & Family Stories: Legends of the Everglades Museum of the Everglades May 6 to September 6 Page 453 of 475 A Community Art Fair: Exploring the Art of PerspectiveImmokalee Pioneer Museum at Roberts RanchJuly 1 to October 18 Page 454 of 475 Backstage Hollywood: The Photographs of Bob Willoughby Marco Island Historical Museum June 7 to August 9 Page 455 of 475 UPCOMING PROGRAMS colliermuseums.com for more information Marco Island Historical MuseumJune 27 | 10 am to 1 pm School’s Out, Museums Are In! Exhibit Explorer Backpacks Available at all Collier Museums! June 3 - August 9 Page 456 of 475 1 Collier County TDC - Meeting Date: June 17, 2025 STAFF REPORTS This report summarizes staff activity from April 1-30, 2025, detailing key activities, actions, recaps, and actionable insights by focus area. Page 457 of 475 2 TABLE OF CONTENTS Page 1. Staff Topline Activities 3 2. Arts & Culture 4 3. Public Relations & Communications 5 4. Digital, Social, and Film 7 5. Group Meetings 8 6. Midwest Sales 10 7. Specialty Markets 12 8. Global Travel Trade 13 9. International Sales - UK & Ireland Markets 15 10. International Sales - DACH & BeNeLux Markets 17 Page 458 of 475 3 1. STAFF TOPLINE ACTIVITIES ARTS & CULTURE •Reviewed financial reimbursement submissions for Naples Art District, United Arts Collier, Friends of Rookery Bay, Artis—Naples, Marco Island Center for the Arts, The Holocaust Museum, and Golisano Children’s Museum of Naples. •Developed a detailed final grant report and began testing it with non-County museum recipients. PUBLIC RELATIONS & COMMUNICATIONS •Earned media efforts for April 2025 generated 101.3 million impressions with an estimated media value of $301,500. •Media highlights included placements in Orlando Magazine, USA TODAY 10Best, Miami Herald, Southern Living, KAYAK, Meetings Today, Condé Nast Traveler, and Yahoo! Life. DIGITAL, SOCIAL & FILM •Managed film permitting for Arthrex, Box to Box Films, and True Entertainment, and coordinated location scouting for a survival show. •Continued the transition of the CVB website to the Granicus platform. GROUP MEETINGS •Marked Global Meetings Industry Day with a LinkedIn post in collaboration with The Ritz- Carlton, Naples. •Delivered a presentation to AICE Travel & Tourism students at Golden Gate High School. MIDWEST SALES •Secured 81 definite room nights at The Ritz-Carlton, Tiburón. •Featured in the Destinations Reps Chicago newsletter with a spotlight on Florida’s Paradise Coast. SPECIALTY MARKETS •Strategic Partnerships & Promotions: Advanced destination visibility through partner meetings, a promotion with David’s Bridal, and a destination overview for Visit Florida. Continued development of wedding campaigns and 2025/26 partner outreach to support specialty market objectives. •Operational Efficiency: Maintained core CVB operations, including website and database updates, visitor guide fulfillment, and planner assistance. Supported tradeshow preparation and contributed to countywide planning initiatives. GLOBAL TRAVEL TRADE •Travel advisors acknowledged current economic and political uncertainty but expressed confidence in their resilience, noting experience gained from previous market cycles. UK & IRELAND MARKETS •Launched Hablo, our first dedicated travel agent and advisor platform for the UK and Ireland markets. Initial results have been strong; growth in engagement and followers is expected in the coming months. •Florida’s Paradise Coast received additional coverage on National Geographic’s website, following Adrian Phillips’ 2022 press trip. Reach: 1.8 million | EAV: $48,018. Page 459 of 475 4 DACH & BeNeLux MARKETS •BZ Comm distributed our German-language press release to more than 2,400 media contacts across the DACH region. •DiaMonde secured a short-notice destination presentation for CRD’s sales and product team in Hamburg, scheduled for May 9. 2. ARTS & CULTURE John Melleky, Arts and Culture Manager TDT Arts and Culture Grants •Reviewed financial reimbursements for Gulfshore Opera and Friends of Rookery Bay. •Prepared and launched grant applications for FY 2025–2026. •Developed presentation slides for the April 30 seminar on the TDT Grant application process. General CVB Projects •Website: Participated in planning meetings for the new website project. •Advertising and Public Relations: Attended meetings regarding current advertising campaigns and PR updates. •Budget and Expenses: Responded to inquiries from the Office of Management and Budget regarding bills, invoices, travel procedures, and grants. Participated in a budget review meeting with the Finance Department on April 7. •Cultural Ads Project Collected logos from participating organizations and verified proper placement in ad layouts. ¡ARTE VIVA! – Hispanic Art Festival •Promoted the extended call for entries for the 2025–2026 poster design. •Submitted entries to the International Festival and Events Association for awards recognition related to ¡ARTE VIVA! Outreach to Arts and Culture Organizations Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. •April 1: Lisa Absher, individual artist and designer, meeting. •April 3: United Arts Collier, meeting. •April 3: Naples Botanical Garden, FutureScape meeting. •April 4: Conservancy of SW Florida, meeting. •April 5: Naples Art Institute: Art in the Park and Matisse exhibition. •April 9: Gulfshore Opera, meeting on grant reimbursement. •April 9: Naples Design District, open house event. •April 10: Artis—Naples, marketing committee meeting. •April 17: Naples Botanical Garden, meeting on beach renourishment footage. •April 21: Naples Zoo, meeting on financial reimbursements. •April 22: Naples Art District, Art After Dark event. •April 24: Greater Naples Chamber of Commerce Gala (personally bought ticket). Page 460 of 475 5 •April 26: Naples Art Institute, photography exhibition opening. *Due to Collier County policies and a review by the County Attorney’s office, free tickets to events and productions cannot be accepted, even for grant-funded programs. No fundraisers are included in activities paid through TDT funds. Activities paid for by TDT money are pre-approved before the purchase occurs. Tickets are obtained for ¡ARTE VIVA! events, TDT Arts Grant-funded projects, and to ensure at least one visit to each arts organization per season. If organizations have multiple series, only one activity in each series is chosen. Upcoming Strategic Initiatives •Close out the application process and administer panel review for TDT Grants for FY 2025-2026. •Collaborate with arts organizations to finalize next year’s ¡ARTE VIVA! schedule. 3. PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios, PR & Communications Manager Media Updates •Hosted Adam Robb, a seasoned freelance journalist specializing in luxury travel, dining, and lifestyle. His work appears in Time, Wine Enthusiast, VinePair, Condé Nast Traveler, and Thrillist. •Coordinating coverage with journalist Adam Graham for Four Seasons Magazine. •Coordinating UK/Virgin Atlantic FAM trip scheduled for June 9–13. •Responded to media inquiry from Laura Layden (Naples Daily News). •Drafted and distributed editorial content on Dark Skies to Cathy Chestnut for Q3 NABOR magazine. •Finalized media visit details for Sahilha Hadj-Djilani of Escapade magazine to The Ritz-Carlton, Naples. •Reviewed and fulfilled media asset requests, including for Condé Nast Traveler's “Best Florida Island for Families” digital feature. •Responded to inquiry from Mickenzie Hannon (Naples Daily News). Communications •Drafted and distributed the March issue of CoastLines. •Delivered tourism presentations to: - AICE Hospitality Class at Golden Gate High School - Marco Island Area Association of Realtors •Updated the Tourism Public Relations and Marketing & Promotions RFPs. •Attended monthly FRLA Board of Directors and TDC meetings. •Held bi-weekly planning calls with Lou Hammond Group (PR agency) and the Paradise Advertising team. •Conducted weekly internal staff planning meetings. •Attended monthly SW Florida Press Club luncheon. •Reviewed and approved TDC agenda items. •Posted the PR Assistant position. •Drafted and submitted editorial content to Smart Meetings magazine. •Researched House Bills HB 1221 and HB 0733 regarding TDT fund allocations. •Reviewed and approved the summer “What’s New” press release. •Submitted National Travel & Tourism Week article to Destinations Florida. Page 461 of 475 6 Marketing •Fulfilled multiple asset requests for media and corporate partners. •Reviewed and approved marketing collateral and campaign estimates. •Planned social campaign to promote Rev’s Institute in USA TODAY 10Best Awards. •Attended the 2025 Chubb Classic meeting and initiated planning for the 2026 tournament. •Developed content for the Advertising Awareness survey. •Reviewed National Travel & Tourism Week social campaign. •Coordinated/scheduled photoshoots for Luxury and Meetings campaigns. •Implemented international PR plans in coordination with Lou Hammond Group, DiaMonde, and OOMACC. •Finalized PowerPoint presentation for Marco Island Realtor Association. •Approved DISCOVER Airlines marketing campaign. •Finalized event details for Garden & Gun. •Approved Meetings e-blast and Luxury Elite campaign assets. •Approved all “Dark Skies” campaign assets. •Reviewed/approved U.S. Minto Open Pickleball Championship sponsorship deliverables. •Updated the CVB Media Fact Sheet. •Explored potential partnership with WGCU’s Untold Stories series to highlight historical content from Collier County. •Supported Inn on Fifth’s Kentucky Derby campaign. •Approved IZEA influencer Wave 3 & 4 itineraries. •Coordinating attendance at the IMM LUX tradeshow (October). •Reviewed progress on RIPE Booking Engine implementation. •Assisted Four Seasons / Naples Beach Club career fair initiative. •Coordinated inclusion in Her Parool (Dutch newspaper) family travel feature for May 2025. •Forwarded marketing data to Skip James, VP of Resort Sales & Marketing, Naples Grande. •Collaborating with The Ritz-Carlton, Naples on their 40th anniversary campaign. News, Articles, Press Releases •Miami Herald (UVM: 10,262,049) article, "Eco-Friendly Florida Getaways: Hotels, Adventures & Earth Day," by freelance writer Angela Caraway-Carlton. •Orlando Magazine (UVM: 21,534; CIRC: 32,000) article titled, "13 Coastal Florida Destinations: Paradise Coast." •Southern Living (UVM: 18,174,865) media coverage of Keewaydin Island between Marco Island and Naples, titled, "15 Secret Southern Beaches For Escaping The Crowds." •Condé Nast Traveler (UVM: 3,789,325), resulting from our relationship with freelance writer Lia Picard,, "7 Best Family-Friendly Vacation Spots in Florida, From Anna Maria Island to Naples," brings well deserved attention to The Ritz-Carlton, Naples, The Perry Hotel Naples, 5th Avenue South and the Naples Botanical Garden, and the destination overall. The news was picked up by Yahoo! Life (UVM: 39,488,009), furthering its reach. •Miami Herald (UVM: 10,262,049) "Here are the best ways to pamper Mom (and yourself) in Florida for Mother’s Day and beyond," features multiple local partners. Kaleidoscope Floral Garden Club and Wolfmoon Naples are spotlighted under the "Coffee and Flowers in Naples" section, while the iconic champagne brunch at Sails Restaurant is featured under "Mother’s Day Brunches Worth Booking." Page 462 of 475 7 •New York Post, picked up by The Mirror US, "Naples is a booming Florida city -- luring in billionaires" "Inside ex-Florida fishing village now ‘Palm Beach of the Gulf Coast’ home to 'billionaire's row'. " •Business Observer, article interviewing the owners of Sails Restaurant in Tampa Bay's Business Observer, "Luxury Naples restaurateurs plan exclusive Japanese, French concepts. " •Forbes (UVM: 51,947,650) article published today featuring Yosie Crespo, Director of Sales & Marketing at The Perry Hotel Naples, titled, "These Remarkable Women Are Redefining Hospitality Leadership." 4. DIGITAL, SOCIAL, AND FILM Buzzy Ford, Film Liaison, Digital & Social Media Coordinator Social Media 2025 2024 LinkedIn LinkedIn Post Sent: 16 Engagements: 261 Followers Gained: 27 Impressions: 1,966 LinkedIn Post Sent: 5 Engagements: 293 Followers Gained: 21 Impressions: 3,003 Facebook Facebook Posts Sent: 45 Engagements: 17,350 Link Clicks: 3,500 New Fans: 333 Impressions: 4,996,470 Facebook Posts Sent: 17 Engagements: 12,541 Link Clicks: 17 New Fans: 545 Impressions: 3,956,366 Instagram Instagram Media Sent: 85 Engagements: 2,300 Followers Gained: 475 Instagram Impressions: 243,353 Instagram Media Sent: 39 Engagements: 1,982 Followers Gained: 485 Instagram Impressions: 5,016,143 CrowdRiff 5.6k interactions and 17k views 14k interactions and 18k views ThresHold360 Engagement: 11.54% Google Views: 184,880 Clicks: 34,149 Engagement: 11.78% Google Views: 72,766 Clicks: 34,756 Tasks •Coordinate film permitting for Arthrex, Box to Box Films, True Entertainment, and scout locations for an upcoming survival show •Continue transition of the CVB website to the Granicus platform •Film Global Meetings Industry Day video •Update the Public Relations section of the website •Refresh partner listings and website articles •Fulfill visitor guide requests •Social Media Monitoring •Update the website media center with current PR initiatives and published content •Gather media assets from various events •Write and submit the monthly Coastline article •Prepare the TDC Monthly Meeting Agenda •Update the “In the News” section, highlighting various destination coverage. Page 463 of 475 8 5. GROUP MEETINGS Lisa Chamberlain, CMP, Group Sales Manager Key Takeaways Subject 2025 2024 Number of Meeting Planner Contacts 54 (vs.78 in Mar; 78 in Feb; 76 in Jan; 57 in Dec; 44 in Nov; 47 in Oct; 52 in Sept) 62 in Apr 24 (60 in Mar; 54 in Feb; 95 in Jan) Number of RFP Leads Distributed 25 leads sent (29 in Mar; 21 in Feb; 30 in Jan; 12 in Dec; 16 in Nov; 41 in Oct; 23 in Sept) 35 leads sent (vs 43 in Mar; 39 in Feb; 28 in Jan) Number of Shows Attended 0 in Mar (vs. 0 in Mar; 1 in Feb; 1 in Jan; 1 in Dec; 0 in Nov.; 0 in Oct; 0 in Sept; 1 in Aug) 1 in Apr; (2 in Mar; 1 in Feb; 2 in Jan; 0 in Dec; 1 in Nov) Events Attended / Sales Activity •April 1: Post on LinkedIn for Global Meetings Industry Day •April 2: FSAE VIP Committee Call •April 4: Meeting Escapes call with Paradise Advertising to further discuss content •April 4: Marketing Investment Meetings Campaign May Article review with Paradise Advtg •April 7: Met with the sales team at Hilton Marco Island Beach Resort & Spa •April 7: Tourism Fiscal Coordination Meeting with the County •April 7: Prevue Meetings Survival Strategies Summit discussion with Brenda Goodwin •April 8: FSAE Annual Conference AAC Committee meeting re: Education Session •April 8: Chubb Classic Recap meeting with Outlyer team •April 8: Southwest Florida Concierge & Guest Services Association April Meeting, Shabo’s Bistro, $15 employee expense •April 9: Discussion with Steven Bonda re: IMEX America 2025 Visit Florida booth participation •April 9: International Society of Pharmacometrics (ISoP) Board Meeting Jan 2026 lead •April 10: Northstar Meeting Group’s Global Meetings Landscape 2025 webinar •April 10: ECA Annual Meeting lead with Connie Bergeron •April 10: Proposals to Travel for Prevue Meetings Survival Strategies & FSAE Annual Conference •April 11: Meeting Appointment Selection portal for GMITE 2025 •April 14: Prevue Meetings’ Strategic Survival Summit Travel Request for May 19 – 21, 2025 •April 14: Assisted with Smart Meetings’ Article Request •April 14: Call with Danielle Carr re: Charlotte Office Retreat Lead for September/October 2025 •April 15: Tourist Development Council Meeting •April 16: Monthly Hospitality Group South Street Kitchen •April 17: Notetaker for Stakeholder Meeting •April 17: Client Call with Dana Garcia re: 2026 Iron Workers Tri-District Council Meeting Lead •April 17: RSW Mass Casualty Exercise & Preparation Call with Simone Behr, with Lee County VCB •April 18: Cox Automotive: NextGear Capital Summit 2026 lead for April/May 2026 Page 464 of 475 9 •April 21: Internal Strategic Planning Meeting •April 23: AICE Travel & Tourism presentation to Golden Gate High School students •April 24: FSAE Sponsorship content planning call for session presentation in July •April 25: Synergy Destinations’ presentation with Jay Tusa, Maura Zhang, and Melissa Glazier •April 28: Finalized GMITE Appointments •April 28: Strategic Database Research SDR proposal review •April 29: Review of Paradise Advertising’s proposed photo shoot list •April 29: Cate Clark with NFHCA Annual Convention 2028 & 2029 Lead sent to hotels re: PCSC •April 30: Synergy Strategic Plan Review •April 30: SITE FL & Caribbean’s Root to Rise: 20-minute wellness break Upcoming Strategic Initiatives •Preparing for upcoming appointments at GMITE, Prevue Meetings, and IRF. •Reviewing the FY24/25 travel calendar and identifying valuable events to attend. •Planning content for the monthly Meeting Escapes email to planners with Paradise Advertising •Coastlines article submission •Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels •Continuing to work with Paradise Advertising on LinkedIn content to highlight relevant educational topics in monthly posts. Looking Forward •May 5–9: Global Meetings Industry Exchange (GMITE) 2025, Braselton, GA. •May 19–21: Prevue Meetings Survival Strategies Summit, Clearwater, FL. •June 1–4: Incentive Research Foundation (IRF) Invitational. •July 8–11: Florida Society of Association Executives (FSAE) 2025 Annual Conference, West Palm Beach, FL •July 28-30: Northstar Meeting Group’s Luxury & Wellness, Clearwater, FL •August 3-6: Northstar Meeting Group’s Destination Southeast, W Palm Beach, FL Presentation to Golden Gate High School students for AICE Travel & Tourism Class April 23, 2025 Lisa Chamberlain, Robert Topping, Sandra Rios Page 465 of 475 10 6. MIDWEST SALES Synergy Destination, Maura Zhang, Managing Partner Subject 2025 2024 Number of Meeting Planner Contacts 400 200 Number of RFP Leads Distributed 19 33 Number of Shows Attended 5 3 RFPS Event Name Organization Contact State Dates Room Nights 2025 ANSC & QA Leadership Meeting HelmsBriscoe Debbie Hershfield for Jaimie Mattes OH February 2-5, 2026 121 Benjamin F Edwards Golf Event 2026 HelmsBriscoe Wendy Kammer MO March 1-8, 2026 81 Dairy Farmers of America HelmsBriscoe Julie Hielbrink MO January 24-28, 2027 382 2026 Elastic Client Advisory Board ITA Group Jordan Conlin IO March 23-28, 2026 107 2027 Business Law Section - Derivatives & Futures Law Committee American Bar Association Michael Steffen IL January 12-17, 2027 406 2028 Business Law Section Derivatives & Future Law Committee American Bar Association Michael Steffen IL January 11-16, 2028 406 2026 Launch Meeting Achieve Incentives Reene Shanahan OH January 11-17, 2026 615 2027 Abbott Vascular National Sales Meeting HelmsBriscoe Kim Gillespie MN February 1-19, 2027 207 2026 Kirkland-PEG COO American Bar Association Allison Goldman IL November 11-14, 2026 340 Mass Mutual GAC 2027 Maritz Joy Balis MO March 5-11, 2027 584 WDS Forum AMR Management Services Lindsay Plath KY April 7-11, 2027 280 NCM044484 Maritz Kristen Fried NJ/MO February 15-17, 2026 38 TD Synnex Global Leadership Conference NHS Global Events Carly Raines IL January 31- February 5, 2026 392 Page 466 of 475 11 John Deere Leaders Club 2027 Augeo Lisa Loeffler MN February 20-28, 2027 618 NCM Associates January 2026 Maritz Tami Mazzolla MO January 18-23. 2026 44 Stamford NFOM Helmsbriscoe Theresa Sajnaj IL October 16-18, 2025 1100 Nov22494 Torch Expedition Maritz Wendy Iacovides MO/NC October 7-9, 2025 538 ALFA International Client Seminar NHS Global Events Bryan GaneK IL March 2-7, 2027 826 National Council of Farmer Cooperatives, 2028 HelmsBriscoe Jill Stone MO February 4-12, 2028 1521 *New confirmed booking in Red Prospecting and Other Activities •Contacted all incoming leads for updates and recommendations. Followed up with open leads •April 3: BQ attended GMID industry event in Chicago •April 3: MG attended GMID industry event in San Francisco •April 9–10: MZ represented the destination at the GPS Planner Connect Tradeshows in Toronto (55 planners) and Montreal (20 planners) •April 22: MZ coordinated/attended the SITE Florida Earth Day event in Miami - 30 attendees •Submitted Destinations Reps Chicago article feature on the paradise coast Looking Forward (Trade Shows & In-Market Events) •May 1: Destination Reps Chicago Educational Program Chicago, BQ attending •May 4–5: SITE Chicago BOD Retreat Chicago, BQ Attending •May 28: SITE Coffee + Connections NMIE sponsorship Orlando, MZ attending •May 29: NMIE DOS Strategic Lunch Naples, MZ attending •June 1–5: IRF Invitational, Cancun, LC and MZ attending •June 17–19: MPI-WEC, St. Louis, BQ attending •July 16: Synergy Destinations Virtual Showcase •July 17: Destination Reps Client Event Chicago, BQ attending •July 31: SITE Chicago Membership networking event Chicago, BQ attending •August 1: SITE Chicago Grand Slam, BQ attending •August 5: M&IWW Schaumburg, TBD •August 20: GPS Events Des Moines, BQ attending •August 21: GPS Events Chicago, BQ attending •August 25–27: Connect Marketplace Miami, MZ attending •August 26–28: Maritz Activate Louisville, KY, BQ attending Page 467 of 475 12 7. SPECIALTY MARKETS Michelle Pirre, Sales Assistant Subject 2025 2024 Number of Travel Agent & Tour Ops Contacts 0 0 Number of Meeting Planners 28 6 Number of RFP Leads Distributed 3 Leads sent with $847,344.36 potential EIC 10 Leads Sent with 1391 room nights $897,235.32 potential EIC Number of RFP’s Awarded 1 definite with estimated $5,852.24 potential EIC 3 RFPs definite with estimated $147,846.51 potential EIC Event Attended / Sales Activity •April 3: Visitor guide leads generated from the Visit Florida Vacation Guide were sent to the warehouse for mailing. •April 7: Participated in weekly CVB staff meeting. •April 7: Attended a meeting with Gil Katzman (Director of Sales), Daniel Nelson (Business Development Manager), and Jennifer Newston (Sales Manager) of Hilton Marco Island Beach Resort & Spa to discuss partnership opportunities. •April 7: Prepared county paperwork for processing to attend the Small Market Meetings Summit. •April 8: Researched & shared destination wedding contacts with Hilton Marco Island, including local planners, tradeshows and events, as well as contacts for specific types of weddings (e.g., Indian weddings) •April 9: Created destination overview itinerary for the Visit Florida NorthStar Travel Group. •April 14: Organized delivery of new 2025 visitor guides to the warehouse and CVB office. •April 15: Organized details for postcard promotion with David’s Bridal. •April 16: Updated and shared updates to the partners included on the Pella BOD 2026 Site itinerary. •April 17: Meeting with Simone Behr of Lee County CVB & Lisa Chamberlain (Group Sales Manager) to discuss RSW Mass Casualty Exercise & Preparation and to see how the CVB can assist. •April 17: Submitted Paradise Coastlines article for Specialty Markets. •April 18: Sent invite for zoom meeting with Paradise Advertising to discuss Destination Weddings & Honeymoons. •April 21: Participated in weekly CVB staff meeting. •April 21: Attended Data Engine training with Maria Power (CVB PR Assistant) to provide support while the CVB searches for her replacement. •April 22: Met with Sandra Rios (CVB PR Manager) and Lisa Chamber (CVB Group Sales Manager) to review edits made to the PowerPoint presentation for hospitality students at Golden Gate High School. •April 22: Researched unusual uptick in Visitor Guide Requests from CVB website. 51 requests in one day not normal. Result from Spring e-blast and Dark Sky initiatives. •April 23: Sent an email to partners requesting updates on 2025/26 destination weddings. •April 24: Sent eblast to partners for Hospitality Industry Tourism Week Celebration at Paradise Page 468 of 475 13 Coast Sports Complex. •April 24: Submitted payment for membership to the Pearl by David’s Bridal and began to create our landing page on the website. •April 28: Created and sent weddings postcard to printer for David’s Bridal promotions. •April 29: Attended Group Travel Family’s Small Market Meeting Summit in Branson Missouri. •Throughout the month on a daily basis provided daily support with CVB website listings, event updates, and IDSS database changes; sent visitor guide leads to the warehouse and international reps; assisted planners with RFPs and follow-ups on booked/lost business; and managed orders and payments for office and promotional needs. Upcoming Initiatives •Continued review and compiling information for Destination Wedding campaigns with Paradise Advertising. •Continue review and updates with Paradise Advertising to update “Inspirations of Paradise” the bridal guide. •Follow up with appointments at Small Market Meetings Summit. •Set up profile and promotions on Group Travel Family portal for CVB. Looking Forward •August 6–8: Engaging in Going on Faith (Group Travel Family) •August 25–27: Connect Marketplace – Specialty Markets •FY 2026: Research and prepare plan for tradeshows & events which begins in October 8. GLOBAL TRAVEL TRADE Claudia Wood, Global Sales Manager Subject 2025 2024 Number of Contacts 221 186 Number of FAM/Site Visits 1 1 Number of Tradeshows/events 2 1 Monthly Activities •April 1–3: Attended Las Vegas Travel Agent Forum trade show. •April 7: Attended weekly Big Rocks strategy meetings at CVB. •April 7: Meeting with Gil Katzman and Daniel Nelson - Hilton Marco Island Beach Resort. •April 8: Zoom meeting with TravPro re: marketing initiatives. •April 9: Meeting with Althea Allen and Skip James – Naples Grande Beach Resort. •April 11: Finalized Ambassador FAM and sent out itinerary. •April 14: Attended weekly Big Rocks strategy meetings at CVB. •April 14: Zoom meeting with German office to discuss upcoming initiatives. •April 14: Zoom meeting with Northeast Media re: International Marketing. •April 15: Attended monthly TDC meeting. •April 15: Participated in Paradise Advertising meeting. •April 15: Completed TDC report for May meeting. •April 15: Participated in Zoom quarterly meeting with TravPro. •April 17: Exhibited at the Ladies Power Luncheon. Page 469 of 475 14 •April 17: Submitted IPW appointments. •April 21–25: Hosted 2 travel advisors in destination for the Ambassador FAM. •April 28: Finalized appointments for ULTRA summit trade show. •April 28–29: Attended ASTA Spring Fling Trade Show. •April 30: Monthly call with UK/Ireland Office re: upcoming initiatives. Enhanced Budget Activities •BranchUp: Working on presentation for May 28 •Amadeus: Received report for ads shown on Amadeus, Sabre and Travelport platforms. •Movement Marketing: webinars. May 1 & September 10. •Movement Marketing: June e-blast and September Luxury FAM arrangements. International Representation •Ongoing review of activity summaries and approval of projects aligned with strategic international marketing, including co-op campaigns, trade shows, and media/PR initiatives. •German FAM approved for December 2025. •Appointments requested for IPW in Chicago, June 15–18, 2025. •UK/I office will host a media FAM with LGH and a Trade FAM prior to IPW (June 9 – 14) •German office will be in destination prior to IPW as well (June Florida’s Paradise Coast Pro - Stats through April 30, 2025 Registered 464 Training Started 366 Training Finished 236 Total Partner Handoffs 99 Total Destinations Sessions 54 Total Collateral Views 1,062 Total Shares 81 Total Downloads 16 Total Favorites 260 Looking Forward •May 1: Movement Marketing Webinar •May 5–7: ULTRA Summit •May 12: VF, Travel Weekly Ambassador Webinar •May 28: BranchUp Webinar Page 470 of 475 15 Heather Bowman, Leah Robertson and Claudia Wood on White Horse Key 9. UK & IRELAND MARKETS OMMAC, Oonagh McCullagh, Managing Director UK and Ireland Market Update •Despite global trade tensions, the UK economy is expected to avoid recession. The impact of new US tariffs is minimal due to the UK’s low exposure. •Post-pandemic consumer trends show a significant rise in travel and holiday spending – up 520% and 436% respectively since 2021. •Travellers are opting for longer, more varied trips with rising interest in events and lesser-known destinations. •Easter 2025 saw over two million passengers at UK airports, with potential disruption highlighted by a major power outage in Spain and Portugal affecting transport networks. Marketing, Sales, and Promotional Activity Trade Overview •Travel demand remains strong despite economic pressures with travel agents seeing increased booking and spending even as overall non-essential spending remains modest. •London Heathrow saw modest earnings growth, with plans for a major expansion, including a new runway by 2035, to boost the UK economy. •Delta Air Lines will enhance its transatlantic operations by increasing the frequency of its London Heathrow–Atlanta route from once daily to twice daily, starting 15 May. This expansion reflects continued strength in transatlantic travel demand. •Hays Travel has reported a 12% rise in summer 2025 bookings year-on-year. •Luxury operator Carrier saw agent bookings grow by 18% in Q1 2025 versus the same period last year. •Market Sentiment –updating CVB, monitoring UK and Ireland market – remains resilient and stronger than other European markets, similar to earlier where media coverage is indicating softer demand but tour operators are reporting little impact. The UK and Ireland market tend to follow best value offers, depending on room rates and currency. Trade Activity •Audley Travel, luxury UK tour operator – FAM 14-16 May 2025. Planning and implementing full itinerary for agent on Georgia, Carolinas and Florida Fam, very pleased Audley have allocated two days in Florida’s Paradise Coast. Site inspections confirmed and welcome bag from CVB. Page 471 of 475 16 •Visit Florida and US Airtours Webinar 14 May – Preparation for training event with UK agents. •Trade FAM Pre-IPW June20’25 – With Aer Lingus and Central Florida – working to secure attendees plus plan and implement full itinerary. Already supported by Travel Weekly Features journalist (new regulation - additional visa required), USAirtours, Gold Medal and Hays Travel. Ongoing planning for the visit. •British Airways and Virgin Atlantic contacts for RSW – Assisted Sandra Rios with correct airport marketing contacts for RSW. •Media Fam 09-14 June, 3-4 media – Securing airline support, Virgin Atlantic Holidays and Virgin Atlantic unable to support due to other activity in place. Secured support with tour operator Travelplanners. UK media invitations in place and working closely with LHG on ground arrangements for itinerary. •IPW 14-19 June, Chicago – Ongoing planning and travel arrangements for this leading trade show. •BA and BA Holidays co-op campaign – now in place and working well despite push back on social media. •Ongoing Follow-up – Engaging with various tour operators post co-op activity and registering for upcoming events and opportunities for 2025. •Visit Florida UK Huddle, September, London – Confirmed and ongoing follow up. •Updates – Industry updates included within our CVB weekly zoom meeting for planning. •Mailing House – Maintaining the distribution of CVB literature for consumer and trade requests. •Hablo – Launched our UK & Ireland trade and advisors engagement platform our first month has proved successful and we aim to grow this further to include outreach with our training platform. Results: 267 Page Views/708-page followers/1.3K Post impressions/786 post interactions Public Relations and Communications Activity •Media Trends – Summer breaks, easter-themed getaways, theme parks and attractions and island escapes. •Media Pitches – Six (6) pitches were distributed, themed around summer beach holidays, national parks, new openings, motels, rural escapes and sustainable travel. •Media Meetings – Three (3) meetings were conducted including George Kipouros, Editor-in- Chief at Wanderlust Magazine, content creator Megan Wright and freelancer Katrina Conaglen. Date Publication Media Type Journalist Headline Reach EAV ($) 4/2/25 National Geographic Online Adrian Phillips Why Florida's greatest family attractions are in the wild 1,800,000 $48,018 4/10/25 TTG Online Katherine Masters The US holidays showing no sign of a new trump slump 76,400 $679 4/11/25 Viestra Magazine Online Alex Holman Springtime in Florida's Paradise Coast 56,000 $1,494 4/14/25 loveEXPLORING Online Peter Moore Amazing North American destinations to visit with your EV 216,200 $1,923 4/15/25 Luxury Lifestyle Magazine Online Nick Gibbens Unique motels across the US 47,700 $424 Page 472 of 475 17 4/15/25 NI Travel News Online Kirsty Johnston Six unique motel stays across the United States 220,940 $1,965 4/24/25 NI Travel News Newsletter Newsletter Kirsty Johnston Six unique motel stays across the United States 17,500 $467 TOTAL (7)2,434,740 $54,969 10. DACH & BeNeLux MARKETS DiaMonde e.K., Annette Eckhardt, Account Director April Review • Preparation for our standalone podcast production with Germany's leading trade magazine, fvw. • Preparation for attendance at Visit USA Germany Pub Quiz roadshow. • Confirmation of our blog post campaign with Germany´s leading family travel blog “Little Travel Society”, standalone marketing campaign with America Unlimited and our attendance at Florida breakfast seminar of Swiss tour operator Knecht Reisen in August or September 2025. • Confirmation of paid-media opportunity with Visit USA Netherlands and Dutch newspaper Het Parool May Forecast • Launch of the luxury campaign with edeltravel, Florida Keys, and Ft. Lauderdale. • Launch of the standalone campaign with urlaubstracker. • Final preparations for IPW 2025 and site visit of Annette Eckhardt, German rep. • Production of our standalone podcast with Germany's leading trade magazine fvw, May 8 • Attendance at Visit USA Germany Pub Quiz Roadshow, May 6-9 • Destination presentation at German tour operator CRD in Hamburg, May 9 Sales Activities – B2B & B2C •USA-Reisen Experten, Romina Zeller, Head of Digital and Social Media Marketing, Germany New Contact Followed up with Romina regarding their booking numbers for Naples. She reported the following numbers: 2023 – 234; 2024: 165 and for 2025: 190 room nights. Florida is one of their main destinations and business is not struggling due to the new US administration. To further push sales to Naples, Marco Island, and the Everglades, we will work on campaign ideas for a joint campaign with another Florida destination. We will communicate opportunities after IPW. •De Jong Intra Vakanties, Wilfried Verkaik, Senior Product Manager Long Haul, Netherlands Returning Contact Followed up with Wilfried to check their business to the US. Though the sentiment about vacations to the USA has been really very negative for the last 2 months, with hardly any new bookings at all. They have not received any cancellations so far and only a few (2 or 3) requests for rebooking, which we were able to hold. Their clients wait and see how the situation develops. We have requested an appointment with him for IPW to discuss further steps. In general, the Dutch market to the USA is now down by 25%-30% and still going down. They are switching focus to other (long-haul) destinations like Canada, South Africa, and Asia. Marketing Activities Page 473 of 475 18 •America Unlimited GmbH, Timo Kohlenberg, Owner, Germany Secured a last-minute standalone marketing campaign for Naples, Marco Island and the Everglades to boost sales and further enhance awareness of our beautiful destination. The campaign includes an extensive Google Ads campaign (expected 4,000 clicks), promotion of our created travel package in their newsletter (reach 150 k). Timing: May/June. The cost share is USD 7,000, to be paid via PO by the CVB. •CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager, Germany Alex shared the results of our latest campaign. Please see details also in the addendum. Sales: 103 Quotes (January 25 - March 25, 2025)’; room Nights (2024 total) => + 12,5 % over previous year; 2,052 Room Nights (2025 YTD, per March 1, 2025) => + 0,3 % over the previous year •Knecht Reisen AG, Elena Kurz, Projektleiterin Partnermarketing, Switzerland Confirmed our attendance at the planned Florida breakfast seminar for 60-70 travel agents end of August/early September 2025. Cost share is USD 3500. •Edeltravel Luxusreisen GmbH, Cosima Timmermann, Head of Marketing, Germany Approved the online and print content for our luxury campaign. Spoke to Cosi in detail regarding the planned luxury B2C event on September 13. •Little Travel Society, Chiara Coenen, Client Relationship Manager & Editor, Germany New Contact Confirmed the standalone "Florida w. Kids" blogpost promotion w. Little travel society (Germany´s leading blog on family travel) “Florida with kids” blogpost promotion including: - Standalone Naples, Marco Island and Everglades family vacation blogpost (SEO-optimized), Introduction and publication of four hotels including Naples Bay, Naples Grande Beach, Compass Hotel Naples and The Capri Inn and link to the booking engine of the hotels and as additional booking tool link to the “For Family Reisen” as tour operator partner. Cost share: EUR 4998 / USD 5.682,73 approved by Claudia Wood on 04/24 Site Visits •Wigwam Tours, Susanne Siegel, Product Management, Germany Stayed at Compass Hotel from April 17-20, Liz Morris offered travel industry rates, (USD 199 per night), and the Dolphin Explorer hosted her for a cruise. DiaMonde will follow up in May. Media / PR / Communications Activities •Naples, Marco Island & Everglades Press Release The April 2025 press release has been distributed through BZ.Comm/LHG on April 15, 2025 to more than 2,400 media professionals in Germany, Austria and Switzerland. In April 2025, we secured 14 media placements with a combined reach of 662,901 and a media value of 30,272 EUR (34,355 USD). Please see the clipping report here - April 2025. •Visit USA Netherlands & Het Parool. Secured a paid media opportunity with Visit USA Netherlands and Dutch newspaper Het Parool. They will be publishing a special Family Travel edition at the end of May 2025. The supplement targets families, active travelers, and couples with above-average incomes, reaching approximately 185,000 readers. Additionally, the editorial will appear online at hetparool.nl (1.6 million monthly visitors) and be distributed via contentway.eu and issuu.com, which collectively Page 474 of 475 19 reach over 100 million visitors per month. DiaMonde confirmed the opportunity after receiving the acknowledgement of Claudia Wood. •Social Media Posts Paradise Coast has been allocated a series of social media posts on the German Paradise Coast B2C Page (16k followers) and the B2B page. The total reach for February 2025 was 1,552. Please refer to the clipping report for screenshots of the posts. Addendum •DiaMonde Clipping Report April 2025 Page 475 of 475