Agenda 03/11/2025 Item #16F 6 (After-the-fact payment for agreement #450005257 - Paradise Advertising & Marketing Inc.)3/11/2025
Item # 16.F.6
ID# 2025-829
Executive Summary
Recommendation to approve an after-the-fact payment in the amount of $65,000 to Paradise Advertising & Marketing,
Inc., for the Tourism Division for the Sponsorship Campaign for FY25 Imagine Solutions Conference-Media Buy and
make a finding that this expenditure promotes tourism.
OBJECTIVE: Approve an after-the-fact payment of $65,000 to Paradise Advertising & Marketing, Inc. (Paradise) for
the Tourism Division for the Sponsorship Campaign for FY25 Imagine Solutions Conference-Media Buy.
CONSIDERATIONS: The Sponsorship Campaign for FY25 Imagine Solutions Conference promotion package
includes pre-promotion with the destination logo and information in various media and publications along with at-
conference promotion including a full-page ad in the conference program book. The conference does not take place until
March 10, 2025.
The Tourism Division initiated the promotion package in July 2024. The invoice from the third-party vendor that was
submitted for reimbursement to Paradise was dated December 3, 2024. A meeting was held by the Tourism Director
and the third-party vendor, Imagine Solutions, on December 4 to review the promotion package. On that same date, the
Tourism Director informed Paradise Advertising by email of the approval of the project and the invoice that Imagine
Solutions had emailed to them on that same date. Paradise Advertising started the paperwork on that date.
However, the estimated quote submitted to Tourism by Paradise and approved by Tourism was dated December 12,
2024 (based on the Imagine Solutions estimate dated December 3rd). The County’s Agreement with Paradise, Contract
No. 20-7775, requires pre-approval of quotes. Payment of the Sponsorship Campaign for FY25 Imagine Solutions
Conference Media Buy invoice requires an after-the-fact payment authorization for Paradise in the invoiced amount of
$65,000 due to the timing of the submitted quote. The Tourist Development Council annually reviews the budget for
Paradise Advertising which includes this $65,000 expenditure.
Tourism will ensure staff has been counseled on proper contract administration and will be required to complete
appropriate training and process improvement with Finance and Procurement to ensure correct and smooth
implementation of future efforts.
This item is consistent with the Collier County strategic plan objective Quality of Place.
FISCAL IMPACT: Funding of $65,000 for the payment is provided by Purchase Order 4500235104 under the Tourism
Fund (1101), Cost Center (101543).
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: To approve an after-the-fact payment in the amount of $65,000 under Agreement
No.4500005257 Purchase Order 4500235104 and make a finding that this expenditure promotes tourism.
PREPARED BY: Jay Tusa, Tourism Division Director
ATTACHMENTS:
1. PO 4500235104
2. INV-37124 Backup Docs for ATF AS OF 01.06.2024
3. INV-37124 After-The-Fact PARADISE ADVERTISING (Procurement signed) Ed Finn
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3/11/2025
Item # 16.F.6
ID# 2025-829
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Purchase Order number must appear on all related
correspondence, shipping papers and invoices:
Printed 02/27/2025 @ 10:50:30 Page 1 of 21101000000-101543-634999
Collier County Board of County Commissioners
Procurement Services Division
Phone: 239-252-8407
Fax: 239-732-0844
Tax Exempt: 85-8015966531C-1
Collier County Board of County Commissioners
Attn: Accounts Payable
3299 Tamiami Trl E Ste 700
Naples FL 34112-5749
OR email to: bccapclerk@collierclerk.com
Send all Invoices to:
VENDOR Terms and Conditions
The VENDOR agrees to comply with all Purchase Order Terms and Conditions as outlined on the Collier County Procurement Services Division site:
https://www.colliercountyfl.gov/home/showdocument?id=104405, including delivery and payment terms. Further, the VENDOR agrees to:
1. Provide goods and services outlined in this Purchase Order with the prices, terms, delivery method and specifications listed above.
2. Notify department immediately if order fulfillment cannot occur as specified.
3. Send all invoices to:Collier County Board of County Commissioners
Attn: Accounts Payable
3299 Tamiami Trl E Ste 700
Naples FL 34112-5749
OR email to: bccapclerk@collierclerk.com
The Purchase Order is authorized under direction of Collier County Board of County Commissioners by:
Sandra Srnka, Director, Procurement Services Division
Vendor # 107522
PARADISE ADVERTISING & MARKETING INC
5999 CENTRAL AVE STE 302
ST PETERSBURG FL 33710
Purchase order
PO Number 4500235104 Date 10/25/2024
Contact Person Tourism Dept
Telephone 239-252-2966
Please deliver to:
TOURISM DEVELOPMENT
2660 N HORSESHOE DRIVE STE 105
NAPLES FL 34104
Delivery Date:
Terms of Payment Net 28 days (20 business days)
Item Material Description Order Qty Unit Price Per Unit Net Value
00010 CON Agency Retainer Fee 600,000 EA 1.00 600,000.00
FY25 Monthly Retainer Fee
Blanket Purchase Orders do not survive after the underlying contract expires.
Total quantity spread over the following delivery dates:
Quantity Delivery Date Unit
350,000each Day 09/30/2025
*** Item partially delivered ***
00020 CON Media, Creative hours & Production 2,650,277 EA 1.00 2,650,277.00
FY25 Advertising, labor hours, Production & other services
Total quantity spread over the following delivery dates:
Quantity Delivery Date Unit
2,010,811.92each Day 09/30/2025
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Vendor #107522
PARADISE ADVERTISING & MARKETING INC
5999 CENTRAL AVE STE 302
ST PETERSBURG FL 33710
PO Number 4500235104
Date 10/25/2024
Printed Thu Feb 27 2025 10:50:30 GMT-0500 Page 2 of 21101000000-101543-634999
Item Material Description Order Qty Unit Price Per Unit Net Value
*** Item partially delivered ***
00030 CON Pass Through 3,349,723 EA 1.00 3,349,723.00
FY25 Pass Through
Total quantity spread over the following delivery dates:
Quantity Delivery Date Unit
2,698,563.5each Day 09/24/2025
*** Item partially delivered ***
6,600,000.00Total net value excl. tax USD
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Paradise a p rtner for good
Paradise Advertising & Marketing Inc.
5999 Central Ave., Ste. 302
St. Petersburg, FL 33710
(727) 821-5155
Collier County Board of County Commissioners
Jay Tusa
2660 Horseshoe Dr. N. #105
Naples, FL 34104
Sustaining Campaign
FY25
Invoice
Paradise Advertising & Marketing, Inc.
Mail Payments to Lock Box Address Below:
Paradise Advertising & Marketing, Inc.
P.O. Box 161118
Altamonte Springs, Fl 32716-1118
Phone: 727-821-5155
Invoice#
Invoice Date
Due Date
Terms
INV-37124
12/30/2024
2/13/2025
Net 45
Product Name
Division Name
Project 2024-C CT-1565-FY25 Sponsorship Campaign_lmagine Solutions Conference Sponsorship_Media Buy
PO Number
Campaign Name
Final Bill -December 2024
FY25 PO #4500235104 Apply to: CON Pass Through
24-C CT-082 -FY25-4500235104
FY25 Sponsorship Campaign_lmagine Solutions Conference Sponsorship_Media Buy
Follow the instructions below to Mail check payments to the Paradise Bank Lockbox:
(1)Include invoice numbers with corresponding invoice amounts and check total.
(2)Mail check and corresponding invoice information to:
Paradise Advertising and Marketing, Inc.
PO Box 161118
Altamonte Springs, FL 32716-1118
Invoice Total
Amount Due
$65,000.00
$65,000.00
$65,000.00
If jobs are final billed and budget remains, then the job is considered under budget, and no other invoices shall be
expected.
On jobs that are billed in full, any unbilled amount remaining may be reallocated to another job at the agency and client's
discretion at any time during the term, with the sole intent to maximize spend for contractual dollars against the approved
scope of services.
Prior Invoices
Total Billed to Date
Total Estimate
Remaining to Bill
$0.00
$65,000.00
$65,000.00
$0.00
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Collier County Board of County
Commissioners
Jay Tusa
2660 Horseshoe Dr. N. #105
Naples, FL 34104
Media Estimate
Mail Payments to Lock Box Address Below:
Paradise Advertising & Marketing, Inc.
P.O. Box 161118
Altamonte Springs, Fl 32716-1118
Phone: 727-821-5155
Date:
Product Name:
12/12/2024
Sustaining Campaign
Division Name: FY25
Project Name:
Project Number:
Estimate Name:
Estimate Number:
FY25 Sponsorship Campaign_Imagine Solutions Conference Sponsorship_Media Buy
2024-CCT-1565
FY25 Sponsorship Campaign_Imagine Solutions Conference Sponsorship_Media Estimate
24-01818 Rev: 0
Job Type: FY25 Media
Media Type: Sponsorship
Media Approved By: Debbie Booker
Estimate Description: The following outlines the negotiated sponsorship net media buy for the FY25 Sponsorship Campaign.
Client Project Number: FY25 PO #4500235104 Apply to: CON Pass Through
Expenses
Sponsorship $65,000.00
Flight Dates:
- Pre-Promotion - Jan/Feb,
- Event - March 10
Description: Conference Sponsorship of 2025 Imagine Solutions Conference. The sponsorship
package includes pre-promotion with the destination logo and information in various media and
publications, and at-conference promotion including a Full-Page ad in the conference program
book.
Sponsorship Package Includes:
- E-mails promoting the 2025 Imagine Solutions Conference – sponsor logos included in
“signature section” of the e-mail. (When and where appropriate)
- Local press sponsorship partners – Company logo will appear in all newspaper and magazine
advertising for Imagine Solutions, where appropriate.
Naples Daily News
News- Press
Life in Naples
Naples Illustrated
WGCU TV ads
- National distribution in Imagine Solutions Flip Book – in a program with each speaker, our
Flip Book embedded in each organization’s digital communications to their databases (CVB
logo on sponsorship page)
- Logo will appear on the Imagine Solutions website
- Logo will appear on the signature line of all social media posts, where appropriate.
- Logo will appear on the sponsorship page of Imagine Solutions Conference 2024 Program
Book which is distributed to all attendees.
- The CVB will receive a full-page, four-color ad in our Conference Program Book. Imagine
Solutions will provide specs for an ad and CVB is responsible for providing final art to Imagine
Solutions by December 30, 2024.
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At the Imagine Solutions Conference:
- The CVB logo will be prominently displayed on electronic billboards in the lobby of the
conference Center.
- The CVB will be recognized from the stage at the conference as a sponsor
- Imagine Solutions will make available to the CVB the database with contact information for all
media attending the conference.
Sponsor to receive mutually agreed upon tickets for use to leverage future business
Total Estimated Impressions: 600 attendees plus pre-promotion
Deliverables: Assets as needed (logo, FP ad)
Contact: Randy Antik randy@imaginesolutionsconference.com
Materials Due: 12/30/2024
$65,000.00
$65,000.00
Total $65,000.00
Please sign and return upon receipt.
Failure to return to Agency in a timely manner may result in altered job cost estimates and new estimates may need to be generated by the Agency for Client approval.
Client signature authorizes Agency to proceed with media planning, negotiation, buying and fulfillment on their behalf as stipulated above and as per overall contract terms
between the Parties. Client signature denotes approval to commence with the assignment(s), approval of costs noted above, and agreement to pay the above amount
within 30 days of receipt of invoice. Agency policy is to pay all vendor costs within 48 hours after payment is received from the Client unless otherwise determined in
advance and in writing at the sole discretion of Agency. If and when applicable, Agency shall assess monthly late fees of 1.5% on all unpaid, past due balances or as
stipulated within contract terms between the Parties.
Approved By
12/12/24
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Imagine Solutions Conference
29130 Brendisi Way, Suite 202, Naples, Florida 34110
www.imaginesolutionsconference.com
December 3, 2024
Mr. Rudy Webb
President
Paradise Advertising & Marketing, Inc.
5999 Central Avenue, Suite 302
St. Petersburg, FL 33710
(727) 821-5155 – office
(407) 989-0894 – mobile
INVOICE
Rudy,
Here is the invoice for Paradise Advertising & Marketing, Inc. as the signing sponsor for client - The
Naples, Marco Island, Everglades CVB sponsorship of the 2025 Imagine Solutions Conference.
For the client (CVB):
Jay Tusa, CDME, CTIS, TMP
Tourism Director
Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB)
2660 Horseshoe Dr. N #105
Naples, FL 34104
239-252-4040 Office
239-326-3068 Mobile
Jay.Tusa@CollierCountyFL.gov
Sandra J. Rios
PR & Communications Manager
Tourism division
Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB)
2660 Horseshoe Dr. N #105
Naples, FL 34104
239 359-4151 Mobile
Sandra.rios@colliercountyfl.gov
Name of the sponsored event: 2025 Imagine Solutions Conference
Sponsoring Organization: Paradise Advertising & Marketing Inc. as signing sponsor for client
Naples, Marco Island, Everglades CVB
Reference: CCT-1565
Sponsorship cost: $65,000
Payment terms:
Sponsorship cost: $65,000
Payment due upon of receipt of sponsorship letter and invoice
Payment made to:
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Imagine Solutions Conference
29130 Brendisi Way, Suite 202, Naples, Florida 34110
www.imaginesolutionsconference.com
Searching for Solutions Institute
29130 Brendisi Way
Suite 202
Naples, Florida 34110
Randy
Randy Antik
CEO
Imagine Solutions Conference
randy@imaginesolutionsconference.com
1 214 215-6000 (cell phone)
Searching for Solutions Institute is a 501c3 non-profit organization –Tax ID: 26-1092889
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After-the-Fact Form
Page 1 of 2
September 2024
Per section 21 of the Procurement Manual, all purchases shall be consistent and in compliance with the Procurement Ordinance
(2017-08). Should work be authorized or purchases made that are inconsistent with County policy, procedure, or contract terms,
an After-the-Fact Procurement Form is required.
Vendor Name: Reason for ATF:
Other (Explain):
Amount: Date of Purchase:
Contract #: Purchase Order #:
Describe goods/services purchased:
Details of the Purchase:
Have the goods been received, or have the services been performed? Yes No
Has the vendor been paid? Yes No
Action Required (choose one):
Ratification of payment already made Authorize payment to the vendor
Other (Explain):
Why is this deemed a non-compliant purchase? Choose one.
Contract
Other (Explain):
Ordinance Manual P-Card Purchase Order
Division: Department:
All fields are required and are based on the division and department structure. If electronic signatures are used, the date fields are
optional.
Requester Signature Date
Division Director Signature Date
Department Head or Executive Director Signature Date
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After-the-Fact Form
Page 2 of 2
September 2024
Corrective/Preventative Action (choose all that apply).
Procurement 101 Training
Quoting 101 Training
Internal Process Refresher Training
Review Procurement Ordinance
P-Card Training Review Procurement Manual
Other: _____________________________________________________________________________________________
___________________________________________________________________________________________
By signing and submitting this form, I acknowledge that I am responsible for managing and overseeing procurement actions and
contracts in line with the requirements of the Procurement Manual, the Procurement Ordinance, and contract terms. I understan d that
any after-the-fact approvals or other remedial actions that could have been prevented will lead to counseling, training, corrective
measures, and progressive discipline, as appropriate, for both the employee and my supervisor. Additionally, I affirm my co mmitment
to completing any corrective or preventive actions assigned by the Division Director to prevent future occurrences of after -the-fact
purchases.
Requester Signature Date
The Division Director acknowledges their responsibility for implementing all necessary actions to prevent future occurrences of after-
the-fact approvals. They also affirm that appropriate measures, including employee and supervisor counseling, training, corrective
actions, and progressive discipline, will be provided to staff as required by the circumstances.
Division Director Signature Date
Reviewed:
Procurement Signature Date
Deputy County Manager Signature Date
Submit After-the-Fact requests to Procurement Services via the Jira Ticketing System.
After-the-Fact requests less than $15,000 will be placed on the Procurement Administrative Report for approval by the Board
of County Commissioners.
After-the-Fact requests greater than $15,000 will require approval by the Board of County Commissioners via an agenda item.
The Division is responsible for creating the agenda item and Executive Summary and providing all required documentation.
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