Agenda 03/11/2025 Item #16F 5 (Report from City of Naples Tourism Impact Study for the Storwater Outfall Pipe Removal and Water QualityProject)3/11/2025
Item # 16.F.5
ID# 2025-701
Executive Summary
Recommendation to accept the report from the City of Naples Tourism Impact Study for the Stormwater Outfall Pipe
Removal and Water Quality Project and make a finding that this project promotes tourism.
OBJECTIVE: To accept a report as required by Section 125.0104(5)(a)6.e., Fla. Stat., regarding the City of Naples
Tourism Impact Study for the Stormwater Outfall Pipe Removal and Water Quality Project and the recommended
finding that this project provides a positive impact on tourist activities.
CONSIDERATIONS:
The Tourist Development Council (TDC) provides recommendations on the usage of tourist development tax funds,
including Beach Renourishment Projects (Fund 1105). The City of Naples proposed using tourist development taxes for
their stormwater outfall pipe removal and water quality project. This type of project may be defined as a “public
facility” as set forth in Section 125.0104(5)(a)6, Fla. Stat. This statutory provision requires that “an independent
professional analysis, performed at the expense of the county tourist development council, demonstrates the positive
impact of the infrastructure project on tourist-related businesses in the county” prior to the expenditure of tourist
development tax funds.
At the May 21, 2024, TDC meeting (Agenda item 7.A.2.) the TDC recommended approval of a tourist development tax
grant funding request from the City of Naples for professional services provided by Adept Public Relations, LLC., to
conduct a “Tourism Impact Study for the Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal and Water
Quality (Stormwater) Project” in the amount of $44,879. At the July 9, 2024, BCC meeting (Agenda item 16.B.5), the
Board approved the reimbursement request of $44,879 for the study by Adept Public Relations, LLC.
The study provides that the Stormwater Project has perceived economic, environmental, and tourism benefits by
improving water quality, aesthetics of the beaches, and the area drainage basin. These elements are important to the
businesses in the area that rely on tourism traffic as well as the rental properties and hotels in the vicinity. This project
complements other projects in the area that will attract and support tourism such as the Miracle Mile Project, Naples Pier
Renovation, and the Naples Beach Club, a Four Seasons Resort redevelopment.
This study was completed independently of the County and the Tourist Development Council. The City of Naples is
presenting the findings from the study by Adept Public Relations, LLC. The City of Naples will return at a subsequent
meeting with a detailed project funding request using tourist development taxes.
ADVISORY BOARD RECOMMENDATION: The Coastal Advisory Committee approved this item at its meeting
on February 13, 2025 with a unanimous vote of 8-0. The Tourist Development Council approved this item at its
meeting on February 18, 2025 with a vote of 5-1.
This item is consistent with the Collier County strategic plan objectives of Quality of Place and Infrastructure and Asset
Management.
FISCAL IMPACT: There is no additional fiscal impact with this item. Funding for the approved reimbursement of the
Tourism Impact Study, totaling $44,879, is budgeted within TDC Beach Renourishment Fund (1105), Project # (90527).
GROWTH MANAGEMENT IMPACT: There is no growth management impact with this item.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: To accept the report from the City of Naples Tourism Impact Study for the Stormwater
Outfall Pipe Removal and Water Quality Project and make a finding that this project promotes tourism.
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3/11/2025
Item # 16.F.5
ID# 2025-701
PREPARED BY: John Melleky, Arts and Culture Manager, Tourism; Jay Tusa, Director, Tourism
ATTACHMENTS:
1. Independent Tourism Impact Study Naples Beach Restoration Water Quality Improvements Project Final 052024 Optimized
2. BCC Presentation_2-25-2025
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Independent Tourism Impact Study
Naples Beach Restora on & Water Quality Improvements Project
P.O.: 02400576
Prepared for:
City of Naples, Florida
295 Riverside Circle | Naples, FL 34102
Prepared by:
ADEPT PUBLIC RELATIONS, LLC
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TABLE OF CONTENTS
TABLE OF CONTENTS 2
EXECUTIVE SUMMARY 3
TOURISM IMPACT STUDY FOR THE NAPLES BEACH RESTORATION & WATER QUALITY
IMPROVEMENTS PROJECT 3
INTRODUCTION 4
PREFACE 4
PROJECT BACKGROUND AND HISTORY 5
STUDY METHODOLOGY 7
PROJECT LOCATION AND EXISTING PROJECT CONDITIONS 8
FINISHED PROJECT AND FUTURE ACTIVITIES/ AMENITIES 10
SITE VISITS, COMMUNICATIONS AND INTERVIEWS 12
FUTURE PLANS ALONG NAPLES BEACH NEAR THE PROJECT AREA 14
LOCAL BUSINESSES IN THE PROJECT AREA 19
PARKING AT NAPLES BEACH (PROJECT AREA) 25
PLANNED CONSTRUCTION SPENDING AT PROJECT SITE 26
ECONOMIC IMPACTS OF CONSTRUCTION SPENDING 27
ADDITIONAL IMPACTS 27
INFRASTRUCTURE SPENDING 27
EMPLOYMENT AND PERSONAL SPENDING BY NON-RESIDENT LABOR 27
WALK SCORE AND BIKE SCORE 28
CONCLUSION AND RECOMMENDATIONS 30
POSITIVE IMPACT ON TOURIST ACTIVITIES 30
APPENDIX A - NAPLES CITY COUNCIL PRESENTATION, APRIL 3, 2024 32
APPENDIX B - COLLIER COUNTY TDC CATEGORY “A” GRANT APPLICATION 39
APPENDIX C - BEACH OUTFALL PS MODIFICATIONS - OCTOBER 2022 - R2 42
APPENDIX D - NAPLES BEACH OUTFALL & PROJECT AREA FLOODING PHOTOS 43
APPENDIX E - COMMUNICATIONS - SUPPORT FROM COMMUNITY STAKEHOLDERS 49
APPENDIX F - THE NAPLES MIRACLE MILE ARTICLE 56
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EXECUTIVE SUMMARY
TOURISM IMPACT STUDY FOR THE NAPLES BEACH RESTORATION & WATER QUALITY
IMPROVEMENTS PROJECT
This Independent Professional Tourism Impact Study analyzes how the Naples Beach Restora on &
Water Quality Improvements Project and its North and South Basin Ou alls removal process will
dras cally enhance the beach aesthe cally along the en re project area, increase water quality along
the beach shoreline, and reduce flooding, with a par cular focus on posi ve impacts on
tourism-related business stemming from the project.
This study is a requirement of Florida Statute 125.014(5)(a)(6)(e) for Grant Agreements between the
Collier County Tourist Development Council (TDC) and the City of Naples. The Collier County TDC is
a nine member council that meets monthly to make recommenda ons to the Collier County Board of
County Commissioners regarding a proposed plan of uses for tourist development tax revenues, for
the effec ve opera on of the special projects or uses of the tourist development tax revenues, and to
review all expenditures of revenues from the tourist development trust fund. Segment #1 of the
Naples Beach Restora on & Water Quality Improvements Project includes the materials, equipment,
and labor required to perform an independent professional tourism impact study, which will be
completed in May 2024. It is our understanding that Segment #2 will move forward if the independent
professional tourism impact analysis (Segment #1) shows that the project would have a posi ve impact
on tourism-related businesses.
This report serves as proof that the aforemen oned independent analysis of the impacts of this project
on tourist related businesses has been conducted, with our professional opinion being that the Naples
Beach Restora on & Quality Improvements Project and its North and South Basin Ou alls removal
process would have a posi ve impact on tourism-related business in Naples, Florida.
Sincerely,
ADEPT Public Rela ons, LLC
Dana Polli Stephanie Rosendorf-Diaz, Esq.
President Senior Strategist
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INTRODUCTION
PREFACE
There have been long-standing concerns from the State of Florida’s
regulatory agencies, City of Naples officials and staff, environmental
groups, property owners, residents and visitors that ou alls at
Naples Beach adversely impact beach erosion, lateral beach access,
sea turtle nes ng habitats, water quality and beach aesthe cs. In
addi on, the City has experienced significant flooding of Gulf Shore
Blvd and other loca ons within the project area during high
frequency rainfall events.
In order to address these concerns, the Naples City Council voted
to move forward with the Beach Restora on and Water Quality
Improvement Project, also referred to as the Naples Beach Ou alls
Project. This project is a cri cal step for comprehensive water
quality planning for the Naples community.
Stormwater is currently collected and routed, untreated, through aging infrastructure and discharges to
the Gulf of Mexico through 10 ou alls along the beach. In 2005, the Florida Department of
Environmental Protec on (FDEP) instructed Collier County and the City of Naples to address the
beach ou alls, and the City has worked for over a decade to get to this point. The project would
consolidate the system and re-route stormwater for much-needed treatment before discharging
offshore to the Gulf through north and south pump sta ons.
The Beach Ou alls Project is essen al to ensuring the con nued protec on of regional water
resources, the coastal environment, and wildlife, along with the area’s residents and visitors by
providing the City of Naples with a comprehensive approach to address pollutant sources before that
water reaches the stormwater system and the Gulf.
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PROJECT BACKGROUND AND HISTORY
In October of 2009, City of Naples staff began working with
Collier County and the Florida Department of Environmental
Protec on (FDEP) to develop and iden fy funding sources for a
mandated long-range management plan to remove the Beach
Ou alls. On January 18, 2012, the City’s Master Plan was
amended to sa sfy the FDEP permit condi on requiring the
removal of the Beach Ou alls.
The City selected the consul ng engineering firm AECOM to
evaluate and develop management alterna ves for the Beach
Ou alls on May 16, 2012, followed by the selec on of Erickson
Consul ng Engineers (hereina er “ECE”) on August 19, 2015 to
provide professional engineering services associated with
improving flooding, water quality, and erosion for the Beach
Ou all project.
The City Council approved a first Amendment with ECE on
November 16, 2016 to conduct a Technical Analysis assessing
the feasibility of and provide a 30% Design to consolidate the
(9) ou alls to a stormwater pump sta on, following by approval of the 2nd Amendment on June 12,
2019 with ECE to provide a Feasibility/Alterna ve Assessment from SGD to 2nd Ave. S. and 60%
Design Review for the North/South Drainage and Treatment Train.
Further, the Naples City Council approved the third Amendment on June 17, 2020 with ECE to
provide a supplemental report to evaluate the project structure to consolidate and discharge
stormwater flow from sub-basins 2-10 and Water Quality Report. Finally, Amendment 4 was approved
on November 4, 2020 in order to provide project structure alterna ves for the North/South Drainage
and Treatment Systems.
Approval of Amendment 5 on November 19,
2021 allowed consultants (ECE to provide site
layout and generator for access and
Infrastructure for both PS/HDD. City Council
approved Amendment 6 on December 15, 2021,
for ECE to amend scope and provide preliminary
engineering and seek alterna ve site layouts for
NPS, generator, and HDD.
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On February 16, 2022, the Naples City Council approved Amendment 7-A for ECE to shi the SPS
components and drive aisles to modify and develop a different alterna ve. The City Council then
approved the agreement with DBE U lity Services on February 28, 2022 to perform the Horizontal
Direc onal Drill (HDD) off 3rd Ave. N.
Amendment 7-B was approved by the City
Council on February 28, 2022 for ECE to
provide CEI Services for the HDD with DBE
U lity Services. Moreover, on June 15, 2022,
the City Council approved Amendment 8 for
ECE to move the NPS from Oleander Dr. to
8th Ave. N. with modifica ons to permit
applica ons and SPS to develop a back-up
generator at Alligator Lake (AL). The City of
Naples has also received $5 million in grant funding from the Florida Department of Environmental
Protec on (FDEP) on July 1, 2022 and later received an addi onal $10 million from FDEP on July 1,
2023.
Currently, the City of Naples Drainage Basin II system collects
stormwater and discharges through ten (10) beach ou alls
located within the inter dal beach “swash” zone. These ou alls
serve a drainage area of approximately 395 acres. The City
has undertaken a proac ve stormwater management program
to implement projects and sustainable programs to improve
water quality, flooding, and coastal resiliency.
In 2007, the City updated its Stormwater Master Plan to
establish numerous goals and objec ves and iden fied over
$70-million in projects and programs aimed at managing stormwater as a resource, maximizing the
treatment of water prior to discharge and improving flooding.
In 2012, the City of Naples amended their stormwater master plan to require the removal of the City’s
stormwater beach ou alls. These ac ons were taken in response to a Florida Department of
Environmental Protec on (FDEP) mandate to remove the ou alls as a condi on of the County's beach
renourishment projects.
In 2013, an assessment was conducted to iden fy alterna ves to reduce the impacts of the ou alls on
the beach while maintaining the same level of service as compared to the exis ng condi ons. These
alterna ves included the following:
● Integra on of beach ou alls with planned beach renourishment
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● Integra on of beach ou alls with Aquifer Storage and Recovery (ASR) system
● Consolida on of beach ou all pipes with discharge through two beach ou alls
● Redirec on of beach ou all flows via pump sta on to the Bay
● Consolida on and extension of beach ou alls deeper and further into the Gulf of Mexico
(subaqueous ou alls)
Based on a combina on of design, permi ng and environmental
considera ons, and in considera on of nearby Sarasota County’s recent
success in the treatment of water quality and reduc on in flooding by
consolida ng, trea ng and conveying stormwater discharge offshore
through a pump sta on to an 18-inch offshore pipeline (Erickson,
2015), the Naples City Council directed staff to pursue the
subaqueous, Gulf ou all alterna ve.
STUDY METHODOLOGY
This Tourism Impact Study was conducted as required by Florida Statute
125.014(5)(a)(6)(e). Relevant sec ons of the statute are included here, as
follows::
6. To acquire, construct, extend, enlarge, remodel, repair, improve,
maintain, operate, or finance public facilities within the boundaries of
the county or subcounty special taxing district in which the tax is levied,
if the public facilities are needed to increase tourist-related business
activities in the county or subcounty special district and are
recommended by the county tourist development council created
pursuant to paragraph (4)(e). Tax revenues may be used for any related
land acquisition, land improvement, design and engineering costs, and all
other professional and related costs required to bring the public facilities
into service. As used in this subparagraph, the term “public facilities'' means major capital improvements
that have a life expectancy of 5 or more years, including, but not limited to, transportation, sanitary
sewer, solid waste, drainage, potable water, and pedestrian facilities. Tax revenues may be used for these
purposes only if the following conditions are satisfied:
a. In the county fiscal year immediately preceding the fiscal year in which the tax revenues were
initially used for such purposes, at least $10 million in tourist development tax revenue was received;
b. The county governing board approves the use for the proposed public facilities by a vote of at least
two-thirds of its membership;
c. No more than 70 percent of the cost of the proposed public facilities will be paid for with tourist
development tax revenues, and sources of funding for the remaining cost are identified and confirmed by
the county governing board;
d. At least 40 percent of all tourist development tax revenues collected in the county are spent to
promote and advertise tourism as provided by this subsection; and
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e. An independent professional analysis, performed at the expense of the county tourist development
council, demonstrates the positive impact of the infrastructure project on tourist-related businesses in
the county.
As part of this study, two site visits were conducted, the ini al site visit for this study took place on
May 6, 2024, with an addi onal site visit on May 14, 2024. In addi on, numerous telephone
interviews were conducted and email communica ons were sent and received beginning in April 2024
and taking place throughout May 2024 to engage project stakeholders and community ac vists to
gauge the project's impacts on tourism and tourism related businesses. For example, our first in-person
interview was conducted with the City of Naples Public Works Project Manager, Miguel Flores, at the
City of Naples Public Works Department offices located at 295 Riverside Circle, Naples, FL 34102,
and by telephone and email communica on on mul ple occasions during the months of April and May
2024. Mr. Flores has worked for the City of Naples on this project for over two years. Addi onal
interview informa on may be found in the Communica ons/ Interviews sec ons of this study.
We met and surveyed visitors from various states across the United States
including Kansas, Missouri, Illinois, New York, Massachuse s, Louisiana,
and California. Our stakeholders' interviews brought forth that many
foreign tourists visit Naples Beach from countries like Italy, Germany,
England, and Ireland, among others.
All tourists interviewed stated that they believed the project would
promote further tourism business and that they were happy to hear that
water quality would be improved. Several indicated that awareness of this
project was helpful for their future plans to return to Naples for vaca on.
Photos were taken within the en re project area. Addi onally, we reviewed numerous reports, studies,
plans, schema cs, historic photos, community engagement and associa on-related documents in order
to evaluate past project and site characteris cs and resident and tourist sen ment, among other
variables. We also evaluated es mates of direct and indirect economic impacts resul ng from the
project. Finally, we evaluated the exis ng condi ons while considering the benefits of the project for
the project area and the greater community when making final conclusions for this study.
PROJECT LOCATION AND EXISTING PROJECT CONDITIONS
Located at roughly 26.1566334 N and -81.8082898 W, the center point of the project area lies within
the beach located adjacent to the Naples Golf and Beach Club, a Four Seasons Resort.
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As part of Florida’s Paradise Coast, the City of Naples has a coastline that spans nearly nine miles. 1
With an impressive 40 beach accesses, a prominent highlight is the historic Naples Pier (located south
of the project area), an iconic landmark that juts out 1,000-feet into the Gulf of Mexico. It not only
offers a prime fishing spot but also serves as a gathering place to watch sunsets and soak in the
beau ful atmosphere. Addi onally, the City of Naples is blessed with two notable passes: Doctors
Pass and Gordon Pass, which provide opportuni es for boa ng, kayaking, and exploring fascina ng
marine life that thrives in these waters. Whether one is seeking relaxa on, adventure, or a mix of both,
the beaches of the City of Naples are a true treasure for residents and visitors.
Specific to this project is the City of Naples North and South Drainage Basin system. These systems
collect stormwater and discharges through ten (10) beach ou alls located within the inter dal beach
“swash” zone. These ou alls serve the project drainage area of approximately 395 acres, as seen in
the following image.
Unfortunately, Hurricane Ian caused significant destruc on within and South of the project area to the
beloved Naples Pier and numerous beach accesses, including Lowdermilk Park located in the project
area. The a ermath required dedicated crews of City of Naples employees to work relessly to clean
up and repair the damages at several beach accesses. 2
With Collier County, Florida experiencing a 20% decline in visitors in March 2023 compared to March
2022, there are ample opportuni es to increase tourism numbers, and the comple on of the Naples
Beach Restora on & Water Quality Improvements Project, the Naples Pier Redesign and Construc on,
the Miracle Mile Project and the new Naples Beach Club, a Four Seasons Resort, will help contribute
2 City of Naples, Florida, h ps://Naplesgov.com
1 Naples Beach, h ps://www.paradisecoast.com/beaches/naples-beach
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to that objec ve and to the TDC’s mission of promo ng dis nc ve world class vaca on and group
mee ng experiences, which result in posi ve economic growth and stability for Collier County. 3
FINISHED PROJECT AND FUTURE ACTIVITIES/ AMENITIES
The project consists of the Beach Ou all Stormwater project that
improves water quality, flood protec on, and the City's resilience to
climate change. A er significant planning, design, and engineering
work the City's beach ou all removal project is planned to begin in
2024. Stormwater quality will be improved beyond the State's
minimum standards through a state-of-the-art stormwater treatment
train. Clean stormwater will then be pumped 1,000 feet offshore via
new pump sta ons.
The Beach Ou all project will replace the exis ng gravity flow
system with a mechanical pumping system that will include two (2)
pump sta ons with water quality features and backup emergency
generators that will pump treated stormwater 1,500 feet into the
Gulf of Mexico thereby elimina ng the need for the eight (8) exis ng
beach ou all pipes. This project exceeds FDEP's direc ve to improve stormwater quality, reduce beach
erosion, protect environmental species, and remove large, unsightly, and obstruc ve stormwater pipes
from the beau ful beaches of Naples. The project area is situated along Naples Beach. The exis ng
ou alls show signs of deteriora ng and unsafe infrastructure, poor water quality and extreme flooding
during rain events at numerous points within the project area. In addi on to the ou alls being
unappealing to tourists, residents and the general public, the exis ng condi ons may be considered
unsafe or hazardous for visi ng pedestrians. The proposed Naples Beach Restora on & Water Quality
Improvements Project would complement Naples Beach providing an upgraded natural pedestrian
amenity for visi ng tourists and local residents alike. 4
Please see Appendix A for details on the City of Naples Beach Restora on and Water Quality
Improvement Project (Beach Ou all Removal) project updates presented to the Naples City Council on
April 3, 2024.
Once completed, the Naples Beach Restora on & Water Quality Improvements Project would
complement the nearby Naples Pier redesign and construc on project, the Miracle Mile project and
Naples Beach Club/a Four Seasons Resort development projects and improvements. These
3 Tourist Development Council, h ps://www.colliercountyfl.gov/government/advisory-boards-and-authori es/tourist-development-council
4 City of Naples, Collier County Tourist Development Council Category “A” Grant Applica on
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improvements offer tourists, residents and members of the general public with improved water quality,
flood mi ga on, safe, visually appealing, and a charming natural beachfront.
Naples Beach offers a wide variety of ac vi es that are fun for the whole family, like shelling and
birdwatching, kayaking, swimming, cycling, tours, among many other ac vi es. In addi on to outdoor
ac vi es, Naples Beach is close to the popular upscale 5th Avenue shopping, entertainment and dining
establishments as well as the Coastland Center Shopping Mall and the Naples Zoo..
The tourism industry is responsible for over 38,500 jobs in Collier County, with over two million
visitors in 2018 spent over $1.5 billion dollars, resul ng in a total economic impact of over $2.1 billion
to Collier County. 4
These improvements will have a posi ve impact on visita on, resul ng in
a boost to the local economy from addi onal tourism spending. The
improvements from the Naples Beach Restora on & Water Quality
Improvements Project will make the area a more a rac ve and desirable
vaca on des na on, thus boos ng visitors and genera ng addi onal
revenue for the community. With recent data showing a 15% increase in
year-over-year visita on and direct spending in November 2023
compared to November 2022, Collier County tourism is bouncing back
from the nega ve impacts of Hurricane Ian, and these project
improvements will increase the overall marketability of Naples, in turn
increasing tourism and tourist-related business.
With ample opportuni es to con nue to increase tourism numbers, the
comple on of the Naples Beach Restora on & Water Quality Improvements Project, the Naples Pier
Redesign and Construc on, the Miracle Mile Project and the new Naples Beach Club, a Four Seasons
Resort, will help contribute to that objec ve and to the TDC’s mission of promo ng dis nc ve world
class vaca on and group mee ng experiences, which result in posi ve economic growth and stability
for Collier County. 5
Local residents benefit from the tourism industry through enhanced ameni es in the community and
through tax savings. Specifically, tourist development taxes pay for extensive beach renourishment,
inlet management and beach park facili es programs in Collier County, among other important
programs.
Addi onally, foot traffic should not present any nega ve impacts during the short construc on
schedule, nor should construc on nega vely impact tourism or commercial bookings in an adverse
way. Stormwater Project Benefits Include:
5 h ps://www.colliercountyfl.gov/government/advisory-boards-and-authori es/tourist-development-council
4 Collier County Tourist Development Council,
h ps://www.colliercountyfl.gov/government/advisory-boards-and-authori es/tourist-development-council
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● Removing all (8) City Stormwater Beach Ou all Pipes from the Naples Beaches
○ North Basin Ou alls (To be Removed):
■ #2 (2) 30” PVC at 122 LF located directly east of the NBC (To be removed by
the NBC noted in the Infrastructure Agreement)
■ #3 (1) 18” PVC LF not disclosed located off 8th Ave. N.
■ #4 (1) 24” PVC at 150 LF located off 7th Ave N.
○ South Basin Ou alls (To be Removed):
■ #6 (2) 30” PVC at 179 LF located between 525/455 GSBN. (Alligator Lake
Ou all/Rebuild Only)
■ #7 (1) 24” PVC at 165 LF located off 3rd Ave. N.
■ #8 (1) 30” PVC at 193 LF located off 1st Ave. N.
■ #9 (1) 18” PVC at 173 LF located off 1st Ave. S.
■ #10 (1) 18” PVC at 168 LF located off 2nd Ave. S.
● Improve Water Quality that exceeds the State’s Minimum Standards
● Provide Flood Protec on
● Increase the City’s Resilience to Climate Change within the work area of GSBN
● Increase the Storm Event level of Service from a 5-year storm event to a 25-year storm event
SITE VISITS, COMMUNICATIONS AND INTERVIEWS
Site visits, email communica ons and telephone and in-person interviews were conducted throughout
April and May, 2024. Communica ons and/or interviews were conducted with community and project
stakeholders. Communica ons and/or interviews were made with, but not limited to, the following
individuals:
1. Miguel Flores
Project Manager, Public Works Department, City of Naples
Interview and/or Communica ons: April 16, 17, 18, and 30, 2024; May 3, 5, 6, and 7, 8, 9, 10,
13, 14, 15, 16, 17, 2024
2. Mary Hayes
Commi ee Chair, The Naples Miracle Mile Project
Interview and/or Communica ons: May 7, 10, 13, 2024
3. Laura Radler
General Manager, Edgewater Beach Hotel and Downtown Capri Hotel
Interview and/or Communica ons: May 7, 8, 14, 2024
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4. Jay Newman
Chief Opera ng Officer, Athens Development, Naples Beach Club/a Four Seasons Resort
Interview and/or Communica ons: May 7, 9, 13, 14, 2024
5. Michael Stra on
Director of Construc on, Athens Development, Naples Beach Club/a Four Seasons Resort
Interview and/or Communica ons: May 7, 9, 13, 14, 2024
6. Sloan Nagy
Director, Business & Economic Research, Greater Naples Chamber
Interview and/or Communica ons: May 3, 7, 8, 13, 14, 2024
7. James Bono
Owner/Concessionaire, Flip Flops Beach Grill and Concessions at Lowdermilk Park
Interview and/or Communica ons: May 8, 13, 2024
8. Robin King
Director of Community Rela ons/Communica ons/Naples Airport Authority
Interview and/or Communica ons: May 10, 2024
9. Brandon & Kyle
Trike Tours USA
Interview and/or Communica ons: May 10, 2024
10. Chad Merri
Director, City of Naples Parks, Recrea on & Facili es Department
Interview and/or Communica ons: May 13, 15, 16, 2024
11. Lisa M. Douglass
City of Naples, Billing and Collec ons Manager, Parking & Finance Department
Interview and/or Communica ons: May 10, 13, 14, 2024
12. Stefan Massol
Deputy Finance Director, Finance Department, City of Naples
Interview and/or Communica ons: May 13, 15, 16, 2024
13. Brandon Williamson
Lowdermilk Park Beach Concessions
Interview and/or Communica ons: May 14, 2024
14. Corbin Cartwright
Lowdermilk Park Beach Concessions
Interview and/or Communica ons: May 14, 2024
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15. Mark Flint
Beach Patrol, City of Naples
Interview and/or Communica ons: May 14, 2024
16. Maegan Evans
President, Coquina Sands Associa on
Interview and/or Communica ons: May 13, 2024
17. Sarah Harrington
Program Manager, Collier County Economic Development Office
Interview and/or Communica ons: May 8, 15, 16, 2024
18. Kris na Park
CEO, Naples Chamber of Commerce
Interview and/or Communica ons: May 8, 10, 13, 14, 15, 2024
19. Doug Stewart
President, Gulf Shore Property Owners Associa on
Interview and/or Communica ons: May 10, 16, 2024
20. Tim Tetzlaff
Naples Zoo, Director of Conserva on
Interview and/or Communica ons: May 10, 2024
21. Courtney Jolly
Naples Zoo, Director of Marke ng and Public Rela ons
Interview and/or Communica ons: May 10, 16, 17, 18 2024
22. Coastland Center
Public Rela ons Team for BP Retail
Interview and/or Communica ons: May 18, 2024
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FUTURE PLANS ALONG NAPLES BEACH NEAR THE PROJECT AREA
NAPLES PIER REDESIGN & CONSTRUCTION PROJECT (Located South of Project Basin Areas)
The Naples Pier (located immediately South of
the project area) is an iconic landmark in Naples
that was originally built in 1888. Since this
me, the pier has been rebuilt a er hurricanes
in 1910, 1926, 1944, and 1960. In 2015 the
pier was reconstructed, and then soon a er in
2017 Hurricane Irma damaged the structure.
Since then, the City of Naples has been
working to extend the life of the pilings by
installing modern pile jackets. The current
pilings have been in place since the 90’s and
are showing signs of age. The Naples Pier is
visited by over one million visitors annually.
Visitors come to fish, socialize, view wildlife,
use the concession, exercise, and a variety of
other ac vi es. Before the recent damage, the
City of Naples was tes ng a pilot program that
prohibited fishing on Sundays in efforts to
reduce Brown Pelican injuries and to allow a chance for non-fishermen to
use the pier without conflic ng fishing ac vi es.
In September 2022, Hurricane Ian caused catastrophic damage to the Naples
Pier. Approximately 460 feet of the pier was damaged significantly, with
about 140 feet of the end si ng at the bo om of the Gulf. The shelter at
the end of the pier and over 30+ pilings make up the 140 feet of pier that is
missing, with the concession, shelter, and storage structures located at the
midpoint of the pier being completely “gu ed” by the waves. Addi onally,
wave energy li ed the framing and decking at the public shower area.
To that end, the City of Naples has decided to replace the pier with a new pier structure based on
modern insights and prac ces mee ng the current federal, state, and local standards and criteria for
design and construc on. The project’s scope of work includes a conceptual design process with
analysis of alterna ves. Steps shall be taken during the design development process of the
replacement structure to minimize the effect of the new pier structure to the adjacent shorelines by
reducing the number of piles and increasing the spacing between piles.
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The Naples Pier is an cipated to con nue to be a landmark structure with unique architectural
features that gives it an iconic flare. During this rebuild, the City of Naples is seeking to pursue
mi ga on opportuni es with the design and provide an improved structure that has more versa lity
regarding its users.
Current meline of project :
● September 28, 2022 – Hurricane Ian caused catastrophic damage to the Naples Pier. 30+
pilings collapsed, approximately 50% of the pier is missing, and all but 100 is unusable.
● October 18, 2022 – Engineers assessed the damage to the Naples Pier and started pu ng
together a report to present. They also worked
to determine how much of the pier we could
open to the public.
● November 9, 2022 – Naples Pier reopened,
limited to the area approved by the engineer.
Engineers provided a le er approving the
current por on open, to open.
● November 30, 2022 – Received the Army Corps
Engineers permit.
● December 7, 2023 – Damage assessment
presented to City Council, with op ons. Rebuild
was determined to be the best op on.
● January 9, 2023 - RFP was posted/adver sed for
the Naples Pier Design.
● February 3, 2023 - RFP due date, which resulted
in 3 companies submi ng.
● February 28, 2023 – Evalua on Commi ee met;
it was determined to proceed to presenta ons due to the high quality of the submissions.
● March 13, 2023 – Presenta ons were made by 2 of 3 firms, the other firm withdrew. The
Evalua on Commi ee selected THA as the firm to recommend to the City Council.
● April 19, 2023 – City Council approved to pursue a contract with Turrell, Hall & Associates
(THA) for the Naples Pier Design.
● June 7, 2023 – The Naples Pier conceptual (30% Plans) was presented to City Council, and
City Council selected Op on 1 for the design of the pier.
● August 16, 2023 - Naples Pier Update to City Council. Due to Federal and State permi ng
guidelines, it was determined Op on 2 was the only a ainable design.
● October 16, 2023 - The Naples Pier 90% Design Plans were approved by City Council.
● March 5, 2024 - The Naples Pier Project opened for construc on bids and remained open for
60 days, with the next step being selec on of a construc on firm for the construc on phase of
the project.
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THE NAPLES MIRACLE MILE PROJECT
The Miracle Mile project is a resident-led ini a ve
started a year ago a er the destruc on of Hurricane
Ian. It is a collabora on of residents and developers
along the boulevard, Lowdermilk Park, neighborhood
community associa ons, the Edgewater Hotel, and
the Naples Beach Club, the future home of the Four
Seasons Hotel. It is the stretch of Gulf Shore Boulevard North (GSBN) that runs from the Naples Beach
Club to the Mooring Line Drive Bridge. This stretch of GSBN serves as a gateway to the en re city
where many residents and tourists bike and walk along our beau ful beaches. The mission of the
Miracle Mile project is to engage stakeholders in a collabora ve approach to redevelop a key area in
the city in a though ul and coordinated manner. The plan is to create and implement a streetscape
that includes the following:
1. Retains and builds upon the unique character of Naples.
2. Implements improvements to resiliency/stormwater and underground u li es while remaining
environmentally responsible.
3. Creates a cohesive and beau ful landscape in the public realm that residents value while enhancing
the neighborhood and city.
More Than 90% of residents ranked the following as the ten most important features: 6
• Underground u li es
• Sidewalks
• Traffic density
• Low building heights
• Lush landscaping on private property
• Stormwater flooding on the road
• Views to the gulf and bay
• Building setbacks
• Pedestrian crosswalks
• Green space
• Verdant landscaping on public property
NAPLES BEACH CLUB, A FOUR SEASONS RESORT
The Naples Beach Club, A Four Seasons Resort is a world class resort that consists of 216 hotel rooms,
4 food and beverage outlets and campus of ameni es. Construc on is es mated to generate over
500 direct and indirect jobs including prime and subcontractors, trades, suppliers and vendors. Upon
6 Source: Mary Hayes
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comple on of the resort it is es mated that the Beach Club will generate in excess of 500 full me
employees. Total construc on and development costs are es mated at $1.5 - 2.0 Billion Dollars.
Planning, a Commitment to the Watkins Legacy
Through extensive research – including numerous mee ngs with the Watkins family, neighbors, and
stakeholders in the Naples community – The Athens Group (the Developer of Naples Beach Club, a
Four Seasons Resort) embraced a number of the exis ng resort’s beloved features as the founda onal
core of its proposed plan, including:
● Maintaining the family’s tradi on of hospitality by the inclusion of a 216-room luxury hotel;
● Preserving in perpetuity 104 acres of the property’s 125 acres as recrea on and open space;
and
● Maintaining the tradi on of the Sunset Beach Bar and HB’s on the Gulf as gathering places for
guests of all ages throughout the year.
Environmental Planning and Sustainability
According to the Naples Beach Club website the Athens Group has a history of environmentally
responsible and sustainable development prac ces. Bringing their award-winning approach to the
Naples Beach Club, a Four Seasons Resort, Athens intends to create a resort that embraces the natural
a ributes of this unique beachfront se ng. As part of this history, Athens will grant a restric ve
easement on 104 acres of the property that requires this area to remain recrea on and open space in
perpetuity. In addi on, 70 acres of the 104 acres of recrea on and open space will remain as
permeable open space in order for the en re City to receive preferen al flood insurance premiums.
Gulf Shore Garden
The Gulf Shore Garden plan will transform the sec on of Gulf Shore Boulevard North that bisects the
property into a lushly landscaped corridor that will further beau fy this sec on of the City. In addi on
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to landscaping and sidewalks, the plan preserves exis ng bike lanes and enhances the street to
improve pedestrian safety, including a reduc on in crossing points, a landscaped center pedestrian
median, and an improved pedestrian “Coconut Connector” crossing with added safety features,
including ligh ng.
Project En tlements
The Athens Group has received the required City of Naples discre onary en tlements from the
Planning Advisory Board and the City Council for the development of the Naples Beach Club, a Four
Seasons Resort. The Athens Group con nues to process the required development and building
permits to ensure the property’s responsible development.
The City of Naples has a mul -step review and
approval process that includes City planning staff
and many City departments, such as Streets and
Stormwater, FEMA and Naples Fire-Rescue, as
well as the Design Review Board, the Planning
Advisory Board, and the Naples City Council. In
addi on, key components of the project have
been and will be thoroughly reviewed and
approved by the state, such as its stormwater
runoff and water quality plans.
There is a tremendous amount of project ac vity
in the basin areas. Each of the aforemen oned
projects and their associated businesses will a ract tourism to the Beach Restora on & Water Quality
Improvements Project area and associated North and South Basins. The comple on of these projects
that are currently underway should enhance the marketability of the beach, the City of Naples and the
region. Each of these projects appear to be compa ble and complementary to each other, sure to
drive revenue to the local economy while a rac ng addi onal tourism and associated business to the
area.
LOCAL BUSINESSES IN THE PROJECT AREA
LOWDERMILK PARK
Lowdermilk Park is one of Naples' premier beachfront parks.
Lowdermilk park has parking spaces, sand volleyball courts, one
children's playground, two gazebos, picnic tables, benches,
restroom and shower facili es, two gazebos for rent, and ADA
beach access mats. Lowdermilk park offers event rental
including corporate events, birthdays, weddings and family
reunions, among others. Lowdermilk has 213 paid revenue
genera ng parking spaces. Lowdermilk park has recently
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undergone tremendous renova ons following Hurricane Ian. Construc on and repairs included but
not limited to new decking, walls, equipment, electrical, HVAC system, showers, restrooms and the
concession areas. In addi on the City Naples Lowdermilk Park Landscaping, Irriga on and Median
Restora on Project which has an es mated construc on cost of $318,459.09 and the
FEMA-reimbursable repair costs from Hurricane Ian renova ons total roughly $212,000 . As part of
this study we interviewed the City of Naples Parks Department and the Commi ee Chair for The
Naples Miracle Mile Project who both verified the vast number of tourists that use the Lowdermilk
park, parking and concessions ameni es. Both were suppor ve of the project and felt strongly that
the ou all removal project, associated water quality improvements and flood control aspects would
enhance and promote tourism in the project area.
FLIP FLOPS BEACH GRILL
The Flip Flops Beach Grill and Lowdermilk Park concession
stand is located beach side in the middle of the park. Service
includes: hamburgers, hot dogs, sausage, sandwiches, salads,
coffee, sodas, and sundries. Beach umbrellas, kayaks, chairs,
cabanas, wheelchairs and other items are also available for
rental at the concession stand. In our discussion with the
Owner/Concessionaire and staff members of Flip Flop Beach
Grill and Concessions they indicated that they felt the Beach
Ou all project
would benefit the
area businesses with increased tourists and the overall
marketability of Naples Beach. In our discussion with the
City of Naples Parks Department the concessions area at
Lowdermilk recently underwent renova ons post
Hurricane Ian. Repairs and improvements included
decking, walls, equipment, electrical, HVAC system,
showers, restrooms and the concession areas. To date
the City of Naples has iden fied FEMA-reimbursable
repair costs from Hurricane Ian totaling roughly $212,000.
This number does not include costs related to landscaping and irriga on repairs for the park. As
men oned previously the total cost for the landscaping, irriga on and median restora on at
Lowdermilk has an es mated construc on cost of $318,459.09.
NAPLES PIER (Located South of Project Basin Areas)
The historic Naples Pier is located on the Gulf of Mexico at the west end of 12th Avenue South. While
the pier is not located within the basin area it is located in the immediate project vicinity. The Naples
Pier is a favorite loca on for visi ng tourists and sightseers. The Pier features restrooms, showers,
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ADA beach access mat, and a concession stand with
covered ea ng area and beach supplies.
Due to damage from Hurricane Ian, only a por on of the
pier is open to the public, and no fishing is currently
allowed on the pier at this me. The Concession area is
also currently closed, though the Naples Pier itself is open
daily 24 hours, 7 days a week, 365 days per year.
Parking at the Pier: Parking for beach access in the City of
Naples requires the resident or visitor to have a beach
parking permit or pay-by-space. This is enforced year round. The pier parking lot is closed from 11:00
pm - 5:00 am. 7
During our site visit to the Naples Pier and along the beach we interviewed several visi ng tourists
who indicated that they were pleased to hear that the Ou alls were being removed and that they felt
posi ve about the opportunity to return to Naples Beach in the future knowing that water quality
would be improved and the large diameter pipes would be removed. We witnessed more than one
tour group located at the Pier and the parking facili es across the street from the pier.
NAPLES BEACH CLUB, A FOUR SEASONS RESORT
Open for nearly 75 years, the Naples Beach
Hotel & Golf Club guests enjoyed the Gulf of
Mexico’s morning breezes and majes c
sunsets along an expansive white sand
stretch of beachfront in the heart of Naples.
The Athens Group, a world-class developer
and curator of authen c des na on resorts
and residences, has envisioned a
redevelopment plan that con nues the
property’s hospitality tradi on and improves
the resort’s golf course and beach bar, while
though ully planning the future of this
special place for genera ons to come. As part
of Athens’ redevelopment of this storied property, the resort will be renamed the Naples Beach Club, a
Four Seasons Resort.
This coveted address of approximately 150 residences within a 125-acre walkable coastal village:
● 1,000+ feet of beachfront
● 216-room Four Seasons Hotel
● Private Residents’ Club and ameni es
7 Source: naplesgov.com
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● 18-hole Fazio-designed golf course
● Market Square town center
● Spa and wellbeing center
● Racquet sports
● Des na on dining
Market Square at the Beach Club will boast a vibrant town center, which will be open to owners, hotel
guests and local residents. 8
● General Store bou que market with beer & wine, grab-and-go foods and sundries
● Market Square Bar & Grill with game room & 3-lane bowling alley
● “Kids For All Seasons” kids’ club
● Indoor movie screenings
● Gathering spaces with firepits
● Lawn recrea on
EDGEWATER BEACH HOTEL
The Edgewater Beach
Hotel is an all-suite beachfront hotel featuring over 100 elegantly appointed accommoda ons. Each
of the Hotels spacious suites blend resort-style ameni es with the comforts of home. The hotel's
accommoda ons boast beau ful views of the sugar-white sand beach and the Gulf of Mexico or the
City of Naples. The Edgewater Hotel boasts an average of about 70,000 guests per year. The hotel
has approximately 120 employees and hosts an es mated thirty (30) events throughout the year;
ranging from a combina on of weddings, mee ngs, and business conferences.
As part of this Tourism Impact Study we
spoke with leadership from the Edgewater
Hotel who expressed their support for the
project sta ng that water quality and
flooding were their personal priori es as
related to the overall project. They stated
further that hotel employees have
experienced first hand issues during rain and
storm events and their ability to access work
due to stormwater flooding in the project
area. Finally, from a personal level the Hotel
representa ve stated that when they take their family to the beach they avoid the ou all areas due to
water quality issues and simply not knowing what is coming from the large diameter ou alls located
along the beach. Photo Credit: https://www.opalcollection.com/
8 Source: h ps://naplesbeachclub.com/
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VACATION RENTALS
There are dozens of vaca on rentals
within the en re project area as can be
seen in the images below. These
proper es generate millions of dollars in
annual revenue to private landowners
who pay property tax within the City of
Naples and Collier County. These
‘heads in beds’ are visi ng tourists that
use the beaches, restaurants, grocery
stores and other ameni es that can be
found in the Naples Beach area within
and near the project limits.
Vaca on rentals a ract tourists and visitors, genera ng direct revenue for the City and County as well
as drive traffic to the beaches and revenue for local businesses when tourists spend money at local
retail, shops, and ins tu ons.
Short-term rentals bring in tourism dollars that support natural ameni es like parks and beaches, local
businesses such as restaurants, shops, and ac vity providers . They also create jobs for cleaning crews,
property managers, landscapers and other service providers in the area. The following is an
abbreviated list of how vaca on rentals benefit local communi es:
● Driving economic and tax benefits.
● Helping homeowners earn extra income.
● Crea ng and suppor ng good jobs.
● Suppor ng and increasing traffic to small businesses.
● Spread the benefits of tourism.
As part of this Independent Study we iden fied numerous vaca on rental providers whose lis ngs
contained descrip ons of proximity to Naples Beach as part of their adver sing of the property. The
beach improvements from the Naples Beach Restora on & Water Quality Improvements Project are
likely to lead to addi onal tourists visi ng the beach area. With this addi onal tourist ac vity will come
addi onal revenue for resident homeowners ren ng their proper es, as well as the City of Naples and
Collier County, Florida. 9
9 Sources: h ps://vrbo.com , h ps://airbnb.com , h ps://hostaway.com , h ps://vaca oncompany.com
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PRIVATE TOURS & TOUR COMPANIES
Regular tours can be seen taking place daily along Naples Beach.
From Segways to bicycles, trikes, electric mopeds, scooters and
more. These tours appear to be a perfect way for tourists to tour
the city for riders of all ages. The customizable tours seem to be a
comfortable way for both kids and adults to enjoy the tours making
it a true family friendly ac vity. These tours appear to be a fun way
for people of all ages to try something new while ge ng to tour the
city accompanied by one of the tour company's local guides. The
local tour company’s pride
themselves on knowledgeable
local guides who are experts
on the area and are sure to give tourists the best tour of the
city. These local guides have a proven track record of providing
tourists a glimpse of the hidden gems amongst the iconic sights
the city has to offer. Ask ques ons, get recommenda ons, and
truly get a feel for what the City of Naples has to offer. As part
of this study we spoke with one tour company who favored the
Beach Ou all Removal Project and indicated the project would
be a benefit to their tourism related business. Because this
project will help alleviate flooding in the area, the local tour
company and other local businesses could be able to operate more hours and days and provide more
services that they would otherwise be unable to do without the flood mi ga on that will result from
the project’s comple on. Overall, tourism will be posi vely impacted because visitors will have
increased access to the area and an cipated revenue generated based on these ac vi es.
REGIONAL ECONOMIC ENGINE
NAPLES MUNICIPAL AIRPORT (Located Outside of Project Area)
Connec ng people to the Paradise Coast of Naples Beach, Marco Island and the Everglades through
an excep onal airport experience, Naples Airport (APF) accommodates more than 100,000 general
avia on takeoffs and landings each year.
Minutes from the Gulf of Mexico, downtown Naples, Naples Beach and I-75, the airport provides
friendly services focused on the needs of pilots and passengers, including U.S. Customs clearing for
interna onal arrivals. The airport is also home to sightseeing tours, air charter operators, flight schools
and other businesses here to meet the needs of its clientele.
Informa on obtained from the Naples Airport Authority shows that while overall travel ac vity has
only grown modestly, the Naples Airport has seen an increase in jet ac vity, par cularly since the
onset of the COVID-19 pandemic. The COVID-19 pandemic caused a worldwide increase in the
demand for private air travel. This change in consumer pa erns coupled with Naples’ demographics,
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high end development and the airline's struggles in recovering from the pandemic is expected to drive
demand for private air travel for the foreseeable future. Over 360 aircra call the airport home. 80%
of the clientele of NAA own homes in Naples signifying that roughly 20% of travel through Naples
Airport Authority could poten ally be from business and tourism related travel to the region.
An interview was conducted with leadership from the Naples Airport Authority and follow up
communica ons were received from the Authority indica ng that since the Naples Airport isn’t
involved in promo ng tourism – and that the majority of their clientele are homeowners – the
Authority doesn't have a strong statement on behalf of tourism. The Airport Authority was kind
enough to provide details of their opera on, certain sta s cs, and their most recent annual report and
other FAQs. As part of this Independent Tourism Impact Study we appreciated the opportunity to
speak with leadership from the Airport. We recognize that the Airport is one of the region's economic
engines and a gateway for visitors entering Naples, its beaches, neighborhoods and Greater Collier
County and Southwest Florida.
PARKING AT NAPLES BEACH (PROJECT AREA)
The City of Naples currently has approximately 1,039 parking spaces within the project area. Of those
spaces approximately 642 are Visitor Paid revenue genera ng parking spots and 397 are Resident
Only spots. The two paid, revenue genera ng parking areas within the project basin areas and the
past twelve months of revenue from 5/13/2023 to 5/13/2024 are as follows:
● 8 th Ave N- $35,589.67
● Lowdermilk Park- $892,537.84
Nearly $1M in annual non-resident visitor paid revenue genera ng parking spots was created in the
past twelve months. Reduc on in flooding should contribute to more non resident visitor paid revenue
in the future due to accessibility alone. Increased use of non resident visitor paid parking based on
Improved water quality and marketability of ou all free beaches could be an cipated. Below is a list of
the Beach Parking Visitor Paid and Resident Only parking spaces by Street within the project basin
areas:
Visitor Paid
/Resident Beach End/Location # of Parking Spaces
Visitor Paid Seagate 26
Visitor Paid Horizon Way 38
Visitor Paid Vedado 39
Visitor Paid Via Miramar 41
Visitor Paid Lowdermilk 213
Visitor Paid 8th Ave N 21
Visitor Paid 5th Ave S 20
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Visitor Paid 8th Ave S 12
Visitor Paid Broad Ave-100 Block 29
Visitor Paid Broad Ave 200 Block 26
Visitor Paid The Pier 117
Visitor Paid 13th Ave S 21
Visitor Paid 13th Ave S-100 Block 9
Visitor Paid 14th Ave S 30
Resident Only 7th Ave N 13
Resident Only North Lake Dr 39
Resident Only 6th Ave North 10
Resident Only 4th Ave N 15
Resident Only 3rd Ave N 14
Resident Only 2nd Ave N 16
Resident Only 1st Ave N 17
Resident Only Central Ave 12
Resident Only 1st Ave S 15
Resident Only 2nd Ave S 11
Resident Only 3rd Ave S 14
Resident Only 4th Ave S 15
Resident Only 6th Ave S 12
Resident Only 7th Ave S 16
Resident Only 9th Ave S 15
Resident Only 10th Ave S 15
Resident Only 11th Ave S 13
Resident Only Broad Ave S 21
Resident Only 15th Ave S 17
Resident Only 16th Ave S 30
Resident Only 17th Ave S 10
Resident Only 18th Ave S 25
Resident Only 33rd Ave S 17
Resident Only 32nd Ave S 15
1039
PLANNED CONSTRUCTION SPENDING AT PROJECT SITE
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On June 21, 2023, the City entered into a Construc on Manager at Risk (CMAR) agreement with a
contractor to provide an ini al phase of the CMAR to provide a Guaranteed Maximum Price (GMP)
then move to the construc on phase. The GPM came back at $86 million which does not include the
$11 million expenditures made to date including $4.4 million directly a ributable to the beach ou all
removal, beach protec on, and water quality aspect of the project. The $4.4 spent to date coupled
with $28.2 included in the pending GMP results in an es mated $32.6 million applicable to the beach
ou all removal, beach protec on, and water quality aspect of the project. The City of Naples has
obtained $25 million from the State Legislature during the 2024 legisla ve session as a Line-Item
Appropria on awai ng the Governor’s approval. If the por on of the State’s funding to this por on of
the overall project was prorated, it could result in an alloca on of the State’s pending $25 million
award of 38% or $9.5 million for the applicable por on of the project consistent with this TDC
request.
ECONOMIC IMPACTS OF CONSTRUCTION SPENDING
It is es mated that the Naples Beach Restora on and Water Quality Improvement Project is
an cipated to employ and create forty-five (45) direct (prime contractor and staff) construc on jobs
and over sixty (60) indirect (subs, trades, suppliers) construc on jobs. The bidding of this work will take
place using standard City contracts and procurement methods.
ADDITIONAL IMPACTS
Projects such as the Naples Beach Restora on and Water Quality Improvement Project can produce
addi onal economic impacts, as well as broader social and community benefits. In addi on to the
posi ve economic impacts of project construc on, further revenue may be generated from spending
by both residents and visitors.
INFRASTRUCTURE SPENDING
Infrastructure spending includes expenditures associated with construc on facili es, materials, labor,
and equipment. It is important to note that the economic impacts that arise from infrastructure
spending can be significant.
EMPLOYMENT AND PERSONAL SPENDING BY NON-RESIDENT LABOR
While working in Naples Beach, non-residents may spend a por on of their salaries and wages while
working on the project. This spending may include meals, lodging, fuel, entertainment, hardware,
supplies, recrea onal ac vi es or other personal purchases.
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It is worth no ng that construc on projects can also generate addi onal economic, community and
social benefits. These may include the crea on of opportuni es for trainees or interns, the
development of business partnerships, the crea on of spin-off projects and contribu ons to the overall
aesthe cs, safety, security and walkability to an area.
The Naples Beach Restora on & Water Quality Improvements Project is an cipated to employ and
create forty-five (45) direct (prime contractor and staff) construc on jobs and over sixty (60) indirect
(subs, trades, suppliers) construc on jobs. The project is es mated to have a dura on of
approximately 24 months.
WALK SCORE AND BIKE SCORE
An area's Walk Score or Walkability
measures the walkability of an address based
on the distance to nearby places and
pedestrian friendliness. Factors influencing
walkability include the presence and/ or
absence in quality of footpaths , sidewalks or
other pedestrian right-of-way s.
Walk Score for the City of Naples: The Naples Beach Restora on & Water Quality Improvements
Project Site is located in the City of Naples, Florida,
which has an average Walk Score of 35 out of 100
and has 19,537 residents. Photo Credit: Exporenaples.com 10
Similarly, an area’s Bike Score measures the suitability
of an area for biking based on bike lanes and trails,
hills, road connec vity, and des na ons. Accordingly,
Naples has an average Bike Score of 45 out of 100.
Photo Credit: Naplesnews.com
Exis ng beach ou all structures have been determined to have an impact on lateral beach access. As
a result of the beach ou all removal project it could be determined that walk scores may be posi vely
impacted. Furthermore, with the ongoing projects in the area like the Miracle Mile project, the Naples
Pier and the Naples Beach Club, once completed the en re basin should be more walkable and
bikeable for residents and visitors alike, given the improved condi ons and allevia on of flooding that
will result from the project.
10 Living in Naples , h ps://www.walkscore.com/FL/Naples
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ENVIRONMENTAL IMPACT
Stormwater project environmental benefits include the removal of
eight (8) City Stormwater Beach Ou all Pipes from the Naples
Beaches, which will improve water quality that exceeds the state’s
minimum standards, provide flood protec on, increase the City’s
resilience to climate change within the work area of GSBN, and
increase the Storm Event Level of Service from a 5-year storm event
to a 25-year storm event. Furthermore, it has been stated that the
exis ng beach ou alls adversely impact beach erosion, lateral beach
access, sea turtle nes ng habitats, water quality and beach aesthe cs.
In addi on, the City has experienced significant flooding of streets and
other public and private infrastructure during high frequency rainfall
events.
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CONCLUSION AND RECOMMENDATIONS
POSITIVE IMPACT ON TOURIST ACTIVITIES
The Naples Beach Restora on & Water Quality Improvement Project is an cipated to generate
posi ve economic ac vity for the City of Naples. These improvements will have a posi ve impact on
visita on to the project area, beaches and parks within the City of Naples and Collier County, Florida.
We an cipate that this project along with the other projects men oned in this study that are currently
taking place as well as those planned will be complementary to each other and the en re project area
resul ng in a boost to the local Naples economy from addi onal tourism spending. Exis ng pedestrian
traffic should not present any nega ve impacts during the construc on schedule, nor will construc on
ac vi es affect tourism or commercial bookings (lodging, vaca on rentals, tours or events) in an
adverse way. Once completed the water quality, flood control and resiliency project is an cipated to
promote the marketability of the area and a ract more foot traffic to City Beaches, parks, roads and
sidewalks within the project area. The construc on phase of the Beach Ou all Removal project is
expected to have minimal impact on tourism. Maintenance of Traffic (MOT) plans along with
sequencing and phasing will take place during construc on to minimize any impacts on residen al
traffic and local businesses.
In our discussions with stakeholders, of utmost importance was the water quality issue associated with
stormwater, followed by flooding during rain and hurricanes and the aesthe cs of the unsightly, unsafe
and deteriora ng ou alls. Many surveyed indicated that they do not take their families to sit near the
ou alls along the beach because they do not know what is coming out of the ou alls. The removal of
the ou alls will indeed remedy that concern and should a ract more beach goers within the project
area. Furthermore, lateral beach access and turtle nes ng impacts have also come up in discussions
with stakeholders, and that issue will also be addressed by the beach ou all removal.
Our findings support that improving water quality, providing flood
protec on, and increased resiliency will promote tourism in the future.
Each of these factors was found to also have the poten al to
drama cally increase the marketability of Naples and Collier County for
future visitors seeking a clean, safe and aesthe cally pleasing Naples
Beach.
Each and every stakeholder or individual we communicated with on
behalf of this independent study was in support of improved water
quality and flood protec on and each expressed support and concurred
that these would be a benefit to tourism related business in the area.
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Moreover, with the most recent data showing record tourism numbers in Florida for the first quarter 11
of 2024, the comple on of the Naples Beach Restora on & Water Quality Improvements Project is
an cipated to help contribute to tourism-related business and posi ve economic growth and stability
for Collier County as more and more visitors come to the region.
The City of Naples has repeatedly advocated for improving water quality and preven ng flooding
during heavy rain events. We strongly concur that pris ne and safe beaches are cri cal to the
economy of Collier County, as is clean water. Furthermore, Red Tide are events that the City of Naples
an cipates the Naples Beach Restora on & Water Quality Project will help to minimize in the future,
leading to a more robust tourism economy and apprecia ng property values which are so cri cal to
funding high-quality services provided by the City and County to its residents.
In conclusion, it is our professional opinion that the Naples Beach Restora on & Water Quality
Improvements Project will have a posi ve impact on tourism and tourist related business ac vi es in
the City of Naples and Collier County, Florida.
11 Governor Ron DeSan s announces record breaking tourism numbers. (2024, May 16).
h ps://www.flgov.com/2024/05/16/governor-ron-desan s-announces-record-breaking-tourism-numbers/#:~:text=The%20total%20visita o
n%20for%20Q1,and%20CEO%20of%20VISIT%20FLORIDA .
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APPENDIX A - NAPLES CITY COUNCIL PRESENTATION, APRIL 3, 2024
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APPENDIX B - COLLIER COUNTY TDC CATEGORY “A” GRANT APPLICATION
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APPENDIX C - BEACH OUTFALL PS MODIFICATIONS - OCTOBER 2022 - R2
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APPENDIX D - NAPLES BEACH OUTFALL & PROJECT AREA FLOODING PHOTOS
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APPENDIX E - COMMUNICATIONS - SUPPORT FROM COMMUNITY STAKEHOLDERS
Coquina Sands
Good morning:
Thank you for reaching out. Coquina Sands welcomes hundreds of people into our neighborhood
weekly as Lowdermilk Park is in our geography. Personally, I think anything that enhances the
beach’s aesthe cs is a benefit to our city. But more importantly, this ini a ve is a big plus because it
will improve water quality and flooding issues. One of the biggest deterrents to tourism is red de
and algae issues. We can’t control water releases from northern coun es that impact our water
quality and algae, but the Beach Ou all Project will help the city with more local control.
As we all adjust to Naples being the “it” des na on for quality of life, we need to ensure our
beau ful beaches and water remain two of the main drivers for increased tourism. Clearly, flood
control, resiliency and clean water will also have a big impact on keeping the real estate market
ac ve and sustainable and ul mately, people safer.
Regards,
Maegan Evans
President Coquina Sands
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Edgewater Beach Hotel
From: Laura Radler <Laura.Radler@ophotels.com>
Date: Thu, May 16, 2024 at 8:19 AM
Subject: City of Naples Beach Ou all Project
To: Dana Polli <dana@adept.co>
Good morning Dana,
Nice speaking with you last Friday and I appreciate you providing the addi onal informa on on the
Ou all Project specifically as it relates to improved water quality. Without a doubt, the beau ful
beaches of Naples are a number one driver of tourism for the area. Therefore, I would support this
project as it would improve water quality along our beaches. While I understand that this is a City
of Naples project, media coverage regarding red de and bacteria in the water creates a nega ve
for all of the tourism community in Collier County.
Addi onally the improvement of storm water drainage as well as decreased beach erosion make this
project even more a rac ve.
Best regards,
Laura Radler
General Manager l Edgewater Beach Hotel
1901 Gulf Shore Boulevard North l Naples, FL 34102
Ph. 239.403.2000 l Direct 239.403.2156 l Fax 239.403.2100
www.EdgewaterNaples.com
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Greater Naples Chamber of Commerce
From: Kris na Park <Kris na@napleschamber.org>
Date: Thu, May 16, 2024 at 9:32 AM
Subject: Re: City of Naples - Tourist Impact Study
To: Dana Polli <dana@adept.co>, Sloan Nagy <sloan@napleschamber.org>
Cc: Jay Boodheshwar <jboodheshwar@naplesgov.com>, Miguel Flores <mflores@naplesgov.com>
Dana,
Thank you for your pa ence in connec ng during this unusually busy week. Below is the message
of support from the Greater Naples Chamber. Please let me know if you have any further ques ons.
--
Recognizing the interconnectedness of our economy and our ecology, we are grateful that the
leaders within the City of Naples are seeking opportuni es to invest in beach restora on and water
quality. We believe that this ini a ve holds immense promise in enhancing the environmental
quality, safety and a rac veness of our community, thereby benefi ng both residents and visitors
alike.
Visitors seeking a clean, safe, and aesthe cally pleasing beach experience will undoubtedly find
Naples Beach to be an irresis ble des na on, thereby fueling the growth of our tourism sector and
benefi ng the local economy. We believe that the successful execu on of this project will play a
pivotal role in promo ng tourism and enhancing the marketability of Naples and Collier County as
premier des na ons for visitors seeking pris ne beaches, secure surroundings, and aesthe c allure.
The allure of Naples Beach is a cornerstone of our local tourism industry, and ensuring its
cleanliness, safety, and visual appeal is paramount in a rac ng discerning travelers from across the
globe.
As the premier advocate for the business community, w ater quality and resiliency sit as one of the
top priori es for the Greater Naples Chamber. By eleva ng the water quality standards, providing
flood protec on measures, and bolstering our resilience to clima c fluctua ons, we are not only
safeguarding our natural heritage but also enhancing the economic vitality of our region. Employers
within our hospitality based economy depend on these dollars to support their business and its
ability to grow and thrive in Naples.
Warm wishes,
Kris na Park
President & CEO
Greater Naples Chamber
E: Kris na@napleschamber.org
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2150 Goodle e-Frank Road N.
Suite 101, Naples, FL 34102
www.NaplesChamber.org
Facebook | Instagram
Event Calendar
Gulf Shore Property Owners Associa on
From: gspoanaples@gmail.com
Date: May 16, 2024 at 6:11:18 PM EDT
To: Mary Hayes <maryscalahayes@gmail.com>, clifford holland <ceholland22@gmail.com>,
Maegan Evans <mae@fallsrivergroup.com>
Cc: Dana Polli <dana@adept.co>, Miguel Flores <mflores@naplesgov.com>, Beth Petrunoff
<bpetrunoff@naplesgov.com>
Subject: RE: City of Naples Tourist Impact Study
Mary - unless I am mistaken, Beach Ou lows is a priority for the City of Naples for many
reasons, including beau fica on of beaches to make out Gulf Shoreline more a rac ve for
property owners and tourists alike. Here is the link to the discussion at the May 3rd
presenta on.
h ps://legistarweb-produc on.s3.amazonaws.com/uploads/a achment/pdf/2527738/City_C
ouncil_Presenta on_04-03-2024_03-26-2024__2_.pdf
Naturally, Gulf Shore Property Owners are very suppor ve of the efforts,
I have copied all on this email. GSPOA is empha cally suppor ng removal of Beach Ou low
pipes. We have been speaking in favor of ou low pipe removal.
Doug Stewart
President, Gulf Shore Property Owners Associa on
GSPOAnaples@gmail.com
Mobile +1.708.267.6527
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Mary Hayes - Naples Miracle Mile Project
From: Mary Hayes <maryscalahayes@gmail.com>
Date: May 13, 2024 at 6:43:41 AM EDT
To: Dana Polli l <dana@adept.co>
Cc: Beth Petrunoff <bpetrunoff@naplesgov.com>, Bob Middleton
<RMiddleton@naplesgov.com>, Miguel Flores <mflores@naplesgov.com>
Subject: Re: City of Naples Tourist Impact Study
Good morning Dana. Nice to speak to you this past Friday regarding the City of Naples
stormwater ou all project. As you read in the a ached ar cle below the Miracle Mile project
is a resident led ini a ve that collaborates with the developers, City of Naples staff,
neighborhood community associa ons, the Edgewater Hotel and the Naples Beach Club; the
future home of the Four Seasons Hotel. As stakeholders, our en re focus is on the
streetscape on the public realm to develop a safe, structurally sound and cohesively aesthe c
boulevard between the Naples Beach Club and Doctor’s Pass/Mooring Line Bridge.
The Miracle Mile boulevard is the scenic gateway to the City. It serves as a venue for many
residents and tourists that visit the Edgewater Hotel and the future Four Seasons Hotel on the
Miracle Mile as they run, walk and bike down the boulevard. It is also the street in which they
enter the City’s crown jewel of full service beach parks, Lowdermilk Park. The stormwater
ou all project would really benefit the Miracle Mile. Reducing street flooding as a result of
a ernoon rains or rain storm events as well as improving water quality and reducing beach
erosion will be very important to our residents and the thousands of tourists that help support
our local economy.
Dana, please let me know if I can provide you with further input.
Mary
Mary Hayes, Chair
Naples Miracle Mile Project
516-375-7011
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Naples Airport Authority
From: Robin King <Rking@flynaples.com>
Date: Fri, May 10, 2024 at 5:43 PM
Subject: City of Naples Beach Restora on
To: Dana Polli <dana@adept.co>
Hi Dana,
I shared with our leadership here the work you’re doing with the City, and we are in agreement that
since the Naples Airport isn’t involved in promo ng tourism – and that the majority of our clientele
are homeowners – we don’t have a strong statement on behalf of tourism.
I hope the annual report and other FAQ material can provide you with the informa on needed for
your study.
All the best,
Robin King | Director of Community Rela ons/Communica ons
(239) 643-0733
160 Avia on Drive North
Naples, FL 34104
flynaples.com
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Sara Harrington - Collier County Office of Economic Development
From: Sarah Harrington <Sarah.Harrington@colliercountyfl.gov>
Date: Thu, May 16, 2024 at 10:46 AM
Subject: RE: Naples Beach Restora on & Water Quality Improvements Project
To: Dana Polli <dana@adept.co>, Miguel Flores <mflores@naplesgov.com>
Hi Dana,
Appreciate your reaching out and taking the me to speak with me this morning.
The below le er from the Greater Naples Chamber (GNC) echoes the posi ve connec on between
reducing the visual obstruc ons on the beach line, increased aesthe cs of the Naples beaches, and
environmental benefits such as improved water quality and enhancing the coastal resiliency all of
which contribute to greater marketability of the beaches and promo on of tourism in the proposed
Naples Beach Restora on & Water Quality Improvements Project.
Please let me know if I may be of further assistance. Hope you have a nice day. Thank you!
Sarah Harrington
Manager - Planning
Economic Development & Housing
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APPENDIX F - THE NAPLES MIRACLE MILE ARTICLE
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City of Naples
Naples Gulf of Mexico Beach Stormwater
Outfall Pipe Removal & Water Quality Project
Collier County Board of County Commissioners
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Stormwater Outfalls on Naples Beach
Outfalls: North Basin #2, #3, #4, South Basin #6, #7, #8, #9, #10 (City-8)
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Our Progress
On April 29, 2024, the City of Naples initiated its Grant Application for TDC Funding.
NTP was issued to Adept Public Relations on May 6, 2024, to initiate the impact study for further consideration.
It was requested for the City to attend the May 21, 2024, TDC meeting to consider the project for possible funding.
BBC recommended to approve reimbursement on July 9, 2024 (Item 16.B.5.), for the Tourism Impact Study completed by Adept.
On August 8th, 2024, the City submitted its complete Grant Application for the $10M.
February 13, 2025, the CAC unanimously approved the grant request.
February 18, 2025, the TDC approve the funding request 5-1.
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Stormwater Project Benefits/Tourism Impacts Include:
Removing all (8) unsafe and deteriorating Outfalls from the Naples Beaches (aesthetically pleasing)
Improve Water Quality that exceeds the State’s Minimum Standards (attract more beach goers)
Provide Flood Protection (increase foot traffic)
Increase the City’s Resiliency within the work area of GSBN
Increase the Storm Event level of Service from a 5-year storm event to a 25-year storm event (positive economic growth and stability)
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Positive Impacts on Tourist
Activities
Attract more foot traffic to City beaches, parks,
roads, and sidewalks within the project area.
Boost to the local Naples economy from additional
tourism spending.
The removal of the outfalls will remedy the concern
of many not knowing what is coming out of the
outfalls and attract more beach goers/tourism
within Naples.
Perception of clean, safe and aesthetically pleasing
beaches will increase the marketability of Naples
and Collier County.
Findings support that improving water quality, flood
protection and increased resiliency will promote
tourism in the Naples footprint.
Overall, this project will have a positive impact on
tourism and tourism related business/activities.
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In closing, the City’s Tourism Impact Study reveals that the project will
not only improve Water Quality but boost tourism. The City of Naples
respectfully requests the Tourism Development Council to approve
funding in the amount of $10M for the Naples Gulf of Mexico Beach
Stormwater Outfall Pipe Removal & Water Quality Project.
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