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Agenda 01/28/2025 Item #16F 1 (Approve the expenditure of up to $10,000 of Tourism Development Tax (TDT) Promotion funds to support the upcoming March 2025 Trilogy Lacrosse event)
1/28/2025 Item # 16.F.1 ID# 2024-2331 Executive Summary Recommendation to approve the expenditure of up to $10,000 of Tourism Development Tax (TDT) Promotion funds to support the upcoming March 2025 Trilogy Lacrosse event and make a finding that these expenditures promote tourism. OBJECTIVE: To support the hosting cost for the March 2025 Trilogy Lacrosse sporting event at the Paradise Coast Sports Complex and North Collier Regional Park. CONSIDERATIONS: Trilogy Lacrosse, established in 2005, is a national company that has trained numerous student- athletes, sending them to prestigious colleges. The Trilogy Spring Break Training program offers a distinctive experience for high school teams nationwide, preparing them for the lacrosse season. The event, catering to high school- aged teams from various locations, continues to expand, potentially reaching the scale of the Paradise Coast Sports Complex.The Trilogy Lacrosse Spring Training is scheduled to take place March 9 - 28, 2025. This year marks the fourth year that the event has been hosted in Collier County. The organizer projects to attract eight to twelve (8-12) teams per week, roughly 900 out-of-area participants, and approximately 1,600 room nights. The event is expected to utilize the Paradise Coast Sports Complex and North Collier Regional Park. A typical weekend event at the Paradise Coast Sports Complex averages around $50,000 in revenue. Trilogy Lacrosse Spring Training, with its extended duration and multi-week format, leverages facility rentals, catering, and transportation services, driving significantly greater economic impact. Currently, this makes Trilogy the single largest revenue-driving event hosted at the Paradise Coast Sports Complex bringing in nearly $300,000 to the destination. In 2023, The event brought in $142,445 in revenue from catering, $39,000 in revenue from facility rental, and $105, 863.13 in revenue from contracting transportation services through Dolphin Transportation. For the March 2025 event, the Trilogy Lacrosse organizer requested $143,000 in funding for facility rental for the event. In 2023, the Board approved up to $12,000 in funding. In 2024, the Board approved up to $10,000. Staff recommends funding up to $10,000 for the 2025 event. This support will help offset costs associated with venue rentals ensuring the event's success. The Event Impact Calculator by Destinations International, used by over 300 destination organizations, estimates direct spending from this event at $2,547,958 with a total economic impact of $3,557,245. Furthermore, the event is projected to generate $59,413 in bed tax revenue, providing a clear return on investment for Collier County. When combined with the facility rental cost of $43,000, estimated catering cost of $200,000 and estimated transportation cost of $100,000 - this event provides a strong return relative to the County’s investment. Staff utilizes the Board-approved Athletic Event & Tournament Application to evaluate whether the organization qualifies for funding. In making this determination, several key factors are considered, including the seasonality of the event, its potential for future iterations, projected economic impact through direct spending and bed tax revenue, and the level of marketing value. Additionally, staff assesses whether the event aligns with local interests, such as collaboration with Collier County-based leagues or athletic groups, and whether it is expected to generate significant room nights (minimum of 250). Direct Impact: $2,547,958 Total Impact: $3,557,245 Projected Room Nights: 2,222 TDT Revenue: $59, 413 Acquisition Cost: up to $10,000 The allocation of sport sponsorship dollars serves as a tool in attracting, retaining, and cultivating partnerships with event organizers, contributing to the sustained growth and success of the destination's sports tourism sector. Financial incentives help offset the costs associated with organizing large-scale events, such as venue rentals, logistics, and marketing expenses, positioning Collier County as a premier location with in this highly competitive sector. By investing in in the growth of sports events, the CVB attracts participants, spectators, and media attention that enhance Page 2204 of 3681 1/28/2025 Item # 16.F.1 ID# 2024-2331 the overall economic impact and visibility of a destination. Sports Tourism events, supported in part by Tourist Development Tax (TDT) funds, are used to promote future overnight visitation to the destination. The objective is to secure events that have a history of attracting overnight visitors who utilize hotels and lodging in Collier County over multiple days, throughout the duration of an event. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this item (8-0) at the December 17, 2024 meeting. FISCAL IMPACT: Funding up to $10,000 for this agreement is available within the FY 2025 Tourism budget allocation for the support of sports events within TDC Promotion Fund (1101). The approved total funding for FY 2025 sports grants is $75,000. The available remaining funding is $50,500. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: Approve the expenditure of up to $10,000 of Tourism Development Tax Promotion funding to support the upcoming March 2025 Trilogy Lacrosse event and make a finding that these expenditures promote tourism. PREPARED BY: Marissa Baker, Sports Complex Manager, Tourism ATTACHMENTS: 1. Economic Impact Report 2. Trilogy_2025_Application - Signed Page 2205 of 3681 Industry Attendees Organizer Media/Sponsors Total Lodging $1,188,267 $0 $0 $1,188,267 Transportation $129,205 $1,203 $169 $130,576 Food & Beverage $441,291 $200,000 $0 $641,291 Retail $269,243 $0 $0 $269,243 Recreation $160,029 $0 $0 $160,029 Space Rental $0 $43,000 $0 $43,000 Business Services $0 $115,457 $95 $115,553 TOTAL $2,188,034 $359,660 $264 $2,547,958 Event Parameters Key Results Event Name: Trilogy Lacrosse 2025 Business Sales (Direct): $2,547,958 Organization: Trilogy Business Sales (Total): $3,557,245 Event Type: Youth Amateur Jobs Supported (Direct): 209 Start Date: 3/9/2025 Jobs Supported (Total): 247 End Date: 3/28/2025 Local Taxes (Total): $116,013 Overnight Attendees: 300 Net Direct Tax ROI: $104,184 Day Attendees: 0 Estimated Room Demand: 2,222 Direct Business Sales Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Destinations International Event Impact Calculator 12/2/2024 2:47:36 PMPage 2206 of 3681 Economic Impact Details Direct Indirect/Induced Total Business Sales $2,547,958 $1,009,287 $3,557,245 Personal Income $911,091 $306,338 $1,217,429 Jobs Supported Persons 209 38 247 Annual FTEs 21 4 25 Taxes and Assessments Federal Total $237,123 $87,708 $324,831 State Total $170,472 $32,095 $202,568 sales $127,666 $15,139 $142,806 income $0 $0 $0 bed $0 - $0 other $42,806 $16,956 $59,762 Local Total (excl. property)$104,184 $11,829 $116,013 sales $21,278 $2,523 $23,801 income $0 $0 $0 bed $59,413 - $59,413 per room charge$0-$0 tourism district $0 - $0 restaurant $0 $0 $0 other $23,493 $9,306 $32,799 property tax $46,222 $11,139 $57,362 Event Return on Investment (ROI) Estimated Room Demand Metrics Room Nights (total)2,222 Room Pickup (block only) 0 Peak Rooms 111 Total Visitor Days 6,000 Event Name: Trilogy Lacrosse 2025 2025 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Organization: Trilogy Direct local tax ROI (net property taxes) Direct Tax Receipts $104,184 DMO Hosting Costs $0 Direct ROI $104,184 Net Present Value $102,098 Direct ROI (%) - Total local tax ROI (net property taxes) Total Local Tax Receipts $116,013 Total ROI $116,013 Net Present Value $113,690 Total ROI (%) - Destinations International Event Impact Calculator 12/2/2024 2:47:37 PMPage 2207 of 3681 7 78 -!% -" / '-B(.+'& '-))%" -"(' A%%! ) $#"*()' ++ " !E=.(%' $')$) '().$) +#)2 + '"3-"('& 7 + '"3-"(' + ,,7 "-27 -- 7 ")7 + '"3-"('!(' 7 + '"3-"(' ,"- ) + '"3-"('&"%7>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> ('=+( "-1 (87 +%1 (8) / '-"+ -(+ .%% & 7 /////////////////////////////////////////8887 9+#) ')$', !!) '() %$ #)$$#)) #) +#)$#. ((*(*' # ) +#)7 22" !0().0 !)') $#()282$!! '$*#).' (#') $#( )4!'%'(#)) +, !!$#(*!)$#%%'$%' ) ! ). %'$)$$!(0*) ) () '(%$#( ! ).$) +#) ')$')$' *!)) ( )*) $#2#) ( )*) $# (# " )0) $!! '$*#).' (#') $#( )4!'%'(#)) +, !! (*(() %%'$%' )'$*'( , ) ) +#) ')$'27!)') $#($'+ $!) $#(".'(*!) # ) # )"(#3$' # + *!('$" ! ). )28 !$,$#)) #$'") $#, !!*()$$#))) +#) ')$'*' # ) +#)2 / '-"+ -(+&"%7 / '-"+ -(+ %%!(' 7 / '-"+ -(+ (& <.,"' ,, + ,,7 "-27 -- 7 ")7 / '- & 7 )(+-?,@7 - ,+ *. ,- (+ / '-7 "%%2(.+ *."+ %( ="' - ,"' "-"('-(-! (/ + *. ,- - ,4!(! ()( *!$!$4 # #)'$,#7)0)')0:# "8#) !($#, ), !!!$4 #3)$'#$,#1 7!( #$)0!$4 #.(".'&* ' ) $#! ! ).'#)!(28(6666666 $6666666 Page 2208 of 3681 Trilogy Lacrosse 208 Lenox Ave #312 Westfield NJ 07090 (631) 379-3998 www.trilogylacrosse.com n/a 20-2674191 Jimmy Vlahakis 7/4/1980 jvlahakis@trilogylacrosse.com 631-379-3998 208 Lenox Ave #312 Westfield NJ 07090 Trilogy Lacrosse Spring Break Training Boys and Girls Lacrosse March 9 - March 28, 2025 X jvlahakis@trilogylacrosse.com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age 2209 of 3681 X Paradise Coast Sports Complex - 9 Fields North Collier Regional Park - 4 Fields Golf Carts, Busing, Catering Services YES 25-50 38 Teams over the Event 9 78 .,"' &.%-")% "%"-" ,5)% , )+(/" -! 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(- %B((&" !-." %"' ,(%" 2@ $"%! # ! + 2 +-" 2-!--! "' (+&-"(' ('-"' "'-!",))%" -"('",-+. ' (++ --(-! ,-( &2 $'(0% ' -!- !/ + -! (%" " ,' +( .+ ,(.-%"' "'-! (%%" +(.'-2)(+-, (.+",&/ '-.' "' ))%" -"('8 0"%%" 2%%% %5 "'' "%5' + )(+-"' + *."+ & '-,, (' "-"('( + "/"' .' , +(&(%%" +(.'-28 ?% , 5"'"-"%-(/ +" 22(.+ (&)%"' @ Page 2218 of 3681 JV JV JV 78 78 #!% " # !% " ! ! " ! ! ! ! !! ! ! ! $ ! " % " ! # !$" $ ! % # ! &! / '-"+ -(+ (%%" +(.'-2< )+ , '--"/ ! # ) ! # ) #) #) #$!) #$!) #) #) +$,B + -"(' )+ , '--"/ ! # ) #) #$!) #) ))%" -"(',&.,- , '- % -+('" %%2-( %" "% (++ /" 08 % , , ' ))%" -"('/" &"%-(7 DĂƌŝƐƐĂĂŬĞƌ "( ! " (%!" % # "# !"$!$ 89?.8ϮϳͲϵϰϰϭ DĂƌŝƐƐĂ͘ĂŬĞƌΛĐŽůůŝĞƌĐŽƵŶƚLJĨů͘ŐŽǀ Page 2219 of 3681 Jimmy Vlahakis Jay Tusa President/Owner Tourism Director TusaJay Digitally signed by TusaJay Date: 2024.12.02 11:18:52 -05'00' 12/2/2024 12/2/2024