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TDC Agenda 12/17/2024COLLIER COUNTY Tourist Development Council AGENDA Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 December 17, 2024 9:00 AM Commissioner Rick LoCastro, Chair Clark Hill, Vice -Chair Susan Becker Laura Radler Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Bill Kramer Councillor Darrin Palumbo All interested parties are invited to attend and to register to speak and to submit their objections, if any, in writing to the Council prior to the meeting if applicable. For more information, please contact Jay Tusa at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at n❑ cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County ❑rdinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities {including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards.. Page 1 of 211 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes Approval of today's Regular, Consent, and Summary agenda as amended (ex-parte disclosure provided by Commission members for Consent agenda.) 4.A. November 19, 2024 Meeting Minutes (2024-2212) 5. Presentations 5. Tourism Director Report S.A. Updates & TDT Tax Report po24-22l5} 7. Consent Agenda All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. 8. New Business 8.A. Recommendation to approve the expenditure of Tourism Development Tax (TDT) Promotion funds to support the upcoming March 2025 Trilogy Lacrosse event up to $10,000 and make a finding that these expenditures promote tourism. (2o24-2217) 8.B. Recommendation to accept the Annual Business Plan for Paradise Coast Sports Complex from Sports Facilities Management, LLC. (2024-2218) 9. Old Business 10. Ten Minute Break 11. Marketing Partner Reports 11.A. Marketing Partner Reports (2024-2244) 12. Tourism Staff Reports 12.A. Tourism Staff Reports Dec 2024 (2o24-2222) 13. Council Member Discussion Page 2of211 14. Next Meeting Date 14.A. Next Meeting Date - January 21, 2025 po24-22i4) 15. Adjourn Page 3of211 MINUTES OF THE COLLIER COUNTY TOURIST ❑EVELOPMENT COUNCIL MEETING BOAR❑ OF COUNTY COMMISSION CHAMBERS Naples, FL — NOV. 19, 2024 LET IT BE REMEMBERED the Collier County Tourist ❑evelopment Council, in and for the County of Collier, having conducted business herein, met on this date 9:99 a.m. in REGULAR SESSION at 33299 Tamiami Trail East, 3rd floor, Naples, FL 34112 with the following members present: Commissioner Rick LoCastro, Chair Clark Hill, Vice Chair City Council Member ❑arrin Palumbo Susan Becker Laura Radler Nancy Kerns City Council Member Michael McComas Council Member Bill Kramer Edward (Ski) Olesky (excused) ALSO PRESENT: Jay Tusa, CVB, Tourism ❑irector Sandra Rios, CVB, PR and Communications Manager Colleen Greene, Collier County Attorney Office, Managing Assistant County Attorney Buzzy Ford, CVB, ❑igital and Social Media Coordinator Andy Miller, Collier County, Manager, Coastal Management Program Amanda Townsend, Collier County, Director, Museums Cyndy Murrieta Paradise Advertising, Vice President of Media Kristen Murphy, Paradise Advertising, Vice President, Account Strategy and Partner ❑evelopment Guy Clark, Sizzle Dining, Founder Marissa Baker, Collier County, Regional Director, Paradise Coast Sports Complex Chris Johnson, Collier County, Director, Corporate Financial and Management Services James Brendle, Downs & St. Germain, Project Director Erin Murphy, Lou Hammond Group, Senior Account Executive Enriqueta Balandra, Miles Partnership, Senior Project Manager Any person who decides to appeal a decision ❑f the Tourist Development Council will need a record of the proceedings pertaining thereto, and therefore may need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and evidence upon which the appeal is to be based, Neither Collier County nor the Tourist Development Council shall be responsible for providing this record. 1 Page 4 of 211 1. ROLL CALL Jay Tusa held the roll call. A quorum was established of 8. Jay Tusa welcomed the new Marco Island City Council Representative on the Council, ❑arrin Palumbo. Darrin Palumb❑ Pleasure to be here, guys. Looking forward to serving a little bit quick about myself. I've lived in Marco Island since 1998 and been on the Council Marco for the last couple years. My background is in real estate, development and finance. However, in the last three years, I find myself part owner of Sweet Annie's Ice Cream Parlor in Marco. I get a good gauge of what happens with tourism and how it affects us and supports our employees. 2. ADDENDUM TO AGENDA Jay Tusa We have 3 items to add to the agenda for Coastal Zone Management. The items are in your packet. 8D. Recommendation to authorize a budget amendment to provide funding for re- grading of beaches damaged by Hurricanes Helene and make a finding that this expenditure promotes tourism. 8E. Recommendation to approve a budget amendment using Tourist Development Tax to provide funding for post -storm surveys, analysis, and reporting of beach and inlet impacts from Hurricane Milton, and emergency professional consulting services for the purpose of bidding, construction, and post -design services for the dredging of Wiggins Pass, and make a finding that these expenditures promote tourism. 8F. Recommendation to award Invitation to Bid ("ITB") No. 24-8292, "Collier County - 2024 Park Shore Renourishment," to Earth Tech Enterprises, Inc., in the amount of $3,563,530.00, authorize the Chairman to sign the attached Agreement, approve the attached budget amendments, and make a finding that this item promotes tourism. (Project No. 90067) Motion to approve additions made by Michael McComas Seconded by Clark Hill Motion passed unanimously 8-0 4. A. TDC MEETING MINUTES OCT. 15, 2024 Susan Becker moved to approve the minutes from Oct. 15, 2024, with the following changes: There is a question mark after my name that can be removed. On page 10 the digit 5 is missing in front and should read $5,006,750. Seconded by Nancy Kerns Motion passed unanimously 8-0 2 Page 5of211 B. TDC MEETING MINUTES OCT. 23, 2024 Motion was made to approve Minutes by Susan Becker Seconded by Nancy Kerns Motion passed unanimously 8-0 5. PRESENTATIONS 5A. PARADISE ADVERTISING Sizzle Dining Cyndy Murrieta VP of media for Paradise Advertising, slide presentation • The dining event was held from September 5-25, three weeks offering three course dinners and, and lunches at prix fixe pricing. The CVB ran an advertising campaign to promote the restaurants and the event in Collier County. The campaign started the middle of August and ran through almost the end of Sizzle. • There were almost 7 million impressions with paid social, paid search, a mobile campaign, email marketing, streaming audio, and some streaming on Food Network, Travel Channel and HGTV. • Flamingo Magazine had coverage in their two popular E newsletters. • ❑ining and travel listeners on Spotify were targeted and there was a campaign on NPR. • There were 62,529 meals served compared to 49,000 last year. Blessings in a Backpack received $62,529.00. • 114 restaurants in Lee and Collier County participated. Chairman LoCastro ❑id Lee County pay for any of this? Cyndy Murrieta No. Guy Clark, Sizzle Dining Founder, via Zoom • My wife and I founded the event about eight years ago and then with COVID we took a break. We changed the event to be once a year and three weeks long so that it benefited the restaurants and the locals that lived here. • Sadly, on our side, there's not really a lot of profit in it. It's more of a passion project. work from home within the restaurant industry and have this time available to run the event every year. • 1 started this as Naples Restaurant Week, and we only did 11,000 dinners. • Almost 72 restaurants out of the 114 were in Collier. The event has happened 8-9 years and is growing and is predominately a Collier event. It started as only Collier and then Lee County asked to participate. Lee Cunty has never contributed financially. (The CVB provides marketing support outside of the region for the event and for the Collier restaurants involved in the project.) • The restaurants pay a fee of $1,450 to be part of Sizzle, and those funds are used for advertising. • There were 17 restaurants between 5th Avenue and 3rd Street that participated. 3 Page 6of211 • The average dinner price was $49.00 plus drinks and hotel stays which was like a $4 million impact. Chairman LoCastro • We're trying to measure and feel good about our investment and then use those measurements to make the program even better. More restaurants participating, more people knowing about it, and everything in between. We can put some more tracking mechanisms in place for next year when we do this. • Lee County won't be part of piggybacking on our program. If they want to be part of it, possibly we write a $40,000 check and they write a $25,000 check. • Let's start talking about how we want to do this for 2025 and how we want to utilize our money and attract more restaurants. Also, a better breakout of where the money's going is needed so that we can have a better feel for that. Obviously, it's a successful program. • We can take a look at our budget and if Lee County wanted to partner with us financially, we might be able to restructure what restaurants are charged and even pull more restaurants in because we're picking up part of the cost. • 1 think this could be bigger and better with a few adjustments. It could really help out the restaurants on 5tn Ord etc. Restaurants can choose to participate, and going to them earlier might help in recruiting more participants as their advertising budget might not have already been spent. Darrin Palumbo • 1 was thinking that the East Naples corridor would be a good marketing area. The residents are new to Florida and this area. They're going to come to downtown or to Marco Island at least once or twice they might take advantage of something. That's why we do a lot of local marketing. Paradise Coast Sports Complex Kristen Murphy, Paradise Advertising • I'd like to present a slide show and a new video about the Paradise Coast Sports Complex. Our objective was to get fresh content to supply to the sales team and the Paradise Coast Sports Complex team bringing in sports groups. We wanted to do create specific videos related to each of the sports that we're trying to promote. Like rectangular fields. • The video has beautiful aerials and stills and is a compilation of some of the best shots. Chairman LoCastro • I'm working on my final newsletter that I'll send out later this week to 80,000 subscribers in the section called Commissioner Spotlight. • 1 would like to include this a video link and give a big shout out to Paradise Coast including a paragraph that says, if you haven't been to Paradise Coast Sports Complex ever or in a while, there's been a lot of changes and upgrades. That one 0 Page 7of211 shot is perfect. It shows the close proximity of the Great Wolf Lodge to the Complex with the trees in the background. 6. TOURISM DIRECTOR REPORT 6A. TOURISM DIRECTOR UPDATE AND TDT TAX REPORT Jay Tusa • Last week at the Board of County Commissioners meeting, the Board unanimously approved the request that this body sent to them for the emergency recovery funding of $390,000 and then the supplemental marketing request of $5 million. Both were approved. • 1 would just like to say I appreciate the BCC support for recognizing the need and also recognizing the work that went into that presentation by the CVB staff. Thanks is also needed to you, the TDC Council, in listening to everything and making the recommendations you made. • The industry really stepped up. They had some one-on-one meetings with the Commissioners, and then they were present at that meeting • It wasn't just the hotels. I think that that's something we want to make clear that it's not just about supporting the hotels, but it's about supporting the industry and the frontline workers within our industry. • Thank you, Commissioner LoCastro. You did a lot of heavy lifting with your fellow Commissioners. Chairman LoCastro • Jay, you did an excellent job, and I really appreciate how you presented that. think you made a huge difference in the final decision. But the issue is that we're still sliding. Our occupancy is sliding, and we need to stop it and turn it around. • 1 think we now have the resources to do that. And Jay, and I think I know that you and your team can make a big impact. Jay Tusa • Tax revenue for September 2024 was $2,236,835, resulting in a year-to-date total of $46,656,304. This is for the September report, which is actually August collections. • We have one more month before we close out FY24 and we're anticipating we should be somewhere right around $48 million for collections for the year. • Numbers are still waning and so definitely need to get our marketing efforts underway. • September 2024 occupancy dropped 11.3% year over year to 36.9%. This decline reflects a 4.9% increase in available room nights due to post Hurricane Ian recovery and new property openings, and a 7% drop in occupied room nights partly due to Hurricane Helene's landfall in Florida's Big bend area on September 26th. • Average Daily Rate decreased 9.7% year over year, which resulted in Revenue Per Available Room of $70.19, a decrease of 19.9% from $87.66 in September of 2023. 5 Page 8of211 • Direct spending by visitors and total economic impact of tourism in September decreased by 10% and 10.1 %, respectively. • The total economic impact of tourism for FY24 was 3.95 billion, which was 9.8% higher than 3.5 billion in FY23. Bill Kramer • In our City Council workshop, we were talking about Code Enforcement and the fines that we're allowed to levy on Airbnb's not paying occupancy tax which is $250. And $500. There is a provision in the State law that if harm is irreparable, we can fine up to $5,000. We are going to explore that. 7. CONSENT AGENDA None 8. NEW BUSINESS Marissa Baker, Regional Manager, Paradise Coast Sports Complex 8A. Recommendation to approve the expenditure of TDT Promotion funds to support the upcoming 2025 Tournament Success Group events up to $18,000. and make a finding that these expenditures promote tourism. Susan Becker made the motion to approve Clark Hill seconded Motion passed unanimously 8-0 Chris Johnson, Director, Corporate Financial and Management Services 8B. Recommendation to approve a request for TDT Funding, in an amount not to exceed $103,800. for the future phases of the Paradise Coast Sports Complex to be conducted by Hunden Partners, and make a finding that this expenditure promotes tourism. Bill Kramer made the motion to recommend Susan Becker seconded Motion passed 5-2 with Michael McComas and Clark Hill opposing Andrew Miller, Manager, Coastal Management Program 8C. Recommendation to approve a Work Order with Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2025 under Contract No. 18-7432-CZ for time and material not to exceed $158,597. And make a finding that this item promotes tourism (Fund 1105, Project No. 90536). Susan Becker made the motion to recommend Bill Kramer seconded Motion passed unanimously 8-0 0 Page 9of211 8D. Recommendation to authorize a budget amendment to provide funding for re -grading of beaches damaged by Hurricanes Helene and make a finding that this expenditure promotes tourism. Susan Becker made the motion to recommend Bill Kramer seconded Motion passed unanimously 8-0 8E. Recommendation to approve a budget amendment using Tourist Development Tax to provide funding for post -storm surveys, analysis, and reporting of beach and inlet impacts from Hurricane Milton, and emergency professional consulting services for the purpose of bidding, construction, and post -design services for the dredging of Wiggins Pass, and make a finding that these expenditures promote tourism. Clark Hill made the motion to recommend Susan Becker seconded Motion passed unanimously 8-0 8F. Recommendation to award Invitation to Bid ("ITB") No. 24-8292, "Collier County - 2024 Park Shore Renourishment," to Earth Tech Enterprises, Inc., in the amount of $3,563,530.00, authorize the Chairman to sign the attached Agreement, approve the attached budget amendments, and make a finding that this item promotes tourism. (Project No. 90067) Clark Hill made the motion to recommend Nancy Kerns seconded Motion passed unanimously 8-0 9. OLD BUSINESS None 10. TEN MINUTE BREAK Rejected 11. MARKETING PARTNER REPORTS 11A. Marketing Partner Reports James Brendle, Project Director, Downs & St. Germain, Project Director via Zoom Slide presentation with printed data in Board's packet Erin Murphy, Senior Account Executive, Lou Hammond Group via Zoom Slide presentation with printed data in Board's packet Enriqueta Balandra, Senior Project Manager, Miles Partnership via Zoom Slide presentation with printed data in Board's packet 7 Page 10 of 211 Amanda Townsend, Director, Collier County Museums Slide presentation with printed data in Board's packet 12. TOURISM STAFF REPORTS Printed data in Board's packet 13. COUNCIL MEMBER DISCUSSION Michael McComas • Wilson Sporting Goods is opening a pop-up store on the corner of 5th Ave. and 3`d St. in Naples. It's the precursor to them deciding to open a permanent store in Naples. Darrin Palumbo • Thanks for having me. Great first meeting and I look forward to the Christmas season in the area. The trolley did not pass. Susan Becker • Thank you to the staff for the new format that contains information at the top of each of these recommendations. I'm really happy with Sizzle but wonder if we can continue to give our monies without evidence of what is contributing to the tourist tax question. • I'd like to invite you all to the 3rd St. 47th annual Christmas celebration and lighting of the tree, Nov. 25th. 14. NEXT MEETING DATE 14. A. Next meeting date, Dec. 17, 2024 15. ADJOURN There being no further business for the good of The County, the Tourist Development Council meeting was adjourned at 11:23 a.m. 0 Page 11 of 211 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Rick LoCastro These minutes were approved by the Committee or Chairperson (choose one) as presented or amended 0 Page 12 of 211 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS ❑ECEMBER 2024 FOR THE MONTH OF NOVEMBER 2024 VENDOR TAX COLLECTIONS BREAKDOWN FISCAL 2023-2024 FISCAL 2024-2025 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $2,566,657 $2,137,562 $-429,095 -16.71% Year t❑ Date $4,672,068 $4,117,923 $-554,145 -11.86% HOTEL I MOTEL Current Month $1,642,724 $1,405,068 $-237,656 -14.47% Year to Date $2,892,596 $2,495,755 $-396,841 -13.72% REALTORS Current Month $1,642,724 $1,405,068 $-237,656 -14.47% Year to Date $2,892,596 $2,495,755 $-396,841 -13.72% INDIVIDUALS (APTSICONDOS S F HOMES) Current Month $789,861 $656,865 $-132,996 -16.84% Year to Date $1,568,243 $1,489,967 $-78,276 -4.99% Page 13 of 211 Collier County Tourist Deve lopment Tax Revenue FY 24 TAT Collections Report 31-Oct-2024 Fund Reporting Fund Adopted Budget Updated Annual I Forecast Budgeted YTD YTD Actual I Variance to Budgeted YTD Beach Parktacilities TDC Promotion Non -County Museums TDC Admin Beach Renourishment Disaster Recovery County Museums 1100 1101 1103 1104 1105 1106 1107 1108 1.234.300 1.741.256 1,234,300. 12.221.500 18.062.603 12,221,500~ 658,500 928,961 658,500 1,741,566 507,266 18,D63,184 5,841,684 926.907 268,407 - D - - 13.438.90DI 18.958,571 13,438.900 18,956,986 . 5,518,D86 - - - 0 _ 2.000,000 2,000.000 2.000.000' 4.923.200 6.945,274 4.923.200 _ 2,000,D00 (0) 6.948,022 2,024,822 TDCCapital Gross Budget 34,476,400 48,636,665 34,476,400 48,636,665 14,160,265 Less ,54 Rev Res {1,723,800} 41.e ? �c averi(unser)sud 41.1% Net Budget 32,752,600 Collections Month Reported Actual Cum YTD % Budget Collected to I Date I Variance FY23 Collections % Variance FY22 Collections % Variance FY21 Collections Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct 2.566.657 2,566,657 3,274.362 5,841,619 4,411,180 10.252.199 6,538.419 16,790,618 6,868,217 23.658,835 8,138,935 31,797.770 4,267,727 36,065,497 3,143,665 39,209,162 21558,564 41,767,726 2,651,744 44.419,470 2,236,835 46,656,304 1,980,361 48,636,665 7.44% 16.94% 29.74% 9.03 % 14.03% 12.56% -1.89% 9.49% 6.14% 116.41 % 106.35% 53.59% 84.87% 66.31% 22.15% 6.09% 18.48% -2.46% -7.80% 6.71% -024% 23.72% 18.85% 48.70% 20.84% 68.62% 7.92% 11.53% 92.23% 104.61% 113.73% -2.59% -11.71% 1.63% 5.48% 14.89% 121.15% 4.98% 4.10% -3.32% 128.84% 2.84% 11.56% 6.51% 135.33% 141.07% 0.17% -5.94% Total 48,636,665 48,636,665 YTD 15.79 % 6.63% 34.38% Budget Comparison 5 Yr History -Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct 4.4% 4A%1 10.0% 5.6% 18.7%, 9.7% 1,517,975 1,934,395 3,001,834 4,168,363 4,823,183 5,723,547 3,606,621 2,229,096 1,983,274 2,053,876 1,685,186 1,749,050 2,566.657 1,D48,682 2,566,657 3,274,362 1,339,967 3,274,362 4.411.180 1,409,346 4,411,180 _ 6,538.419 _2,370,056 6,538,419 6,868,217 2,045,034 6,868,217 8,138,935 2,415,388 8,138,935 4,267,727 661,106 4,267,725 3,143,665 914,569 3,143,665 2,558,564 575.290 2,558,564 2,651,744 597,868 2,651.744 2,236,835 _551,648 2,236,835 1,980,361 231.311 1.980,361 30.8% 111% 44.8% 14.0% 61A% 16.6% 71.996 10.5% 78.3% &5%j 84.1% S.3%1 9a.0% &G%j 94.9964A%_ 1A0.0% 5.1% Total 100.0% 100.Oa; 34,476.400 48,636,665 14,160,265 48,636,665 ai.iw 41.07% $9,000,000 Tourist Development Tax Collection Curve $S,000r000 �7,000,000 56,000,oao $a000,000 �3,000,000 $2,00L7,00� $1,0o0,000 Month Reported M:\Revertue Report\TDC RevenuejTDC Update Report\2024\TDT Tax Collector Reports\12-TDC Updates Dctober.xlsx Page 14 of 211 r co It r• co O N Y9 o r CV r TT'a N CC_ O CO N v LL w d r- i.C• p N CO 01 0 a a a a o a o 0 0 0 0 _CO 4^ •• y_ N 4'7 O r = V Cr) LO CO Cr) O N M ftl Q1 4^ 4'7 N r y ,� CO C9 C9 V O N O CO N O O Rt 4^ ... 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Y U W = O aD d 0 u U "❑ °1 N UU cu m d °1' p ❑ ayi a�i ayi o m ororo U w E Z UZ 0 w Z UWZ N O co O Ca d � 9 k CN q \ 2 o n I- a/ co o w ; I- g v R R e CD § 7 \ \ S \ \ G S e R i k R cl� / \ « 0 ID \ \ \ \ \ \ \ \ ] 7 0 0 0 0 o a; 0 0 0 0 0 0 0 0 0 � §§ &Q CD d§� w>.Q §§k z CD � \a\ 0 �£Q � k 0 w \�{ o ❑ k X k iL #wa » - j j m } LL � ! § R w w § a q 2(\ } \ ) \ / \ \ \ \ \ �{ 2 2 �§ § � \ k q \ \ 9 \ � / 2 ! , ! & � ) / ; ; ; ; ; ; ; ; % ; 2 -0 - \ / � E ; } } } } } } } ) _q \ \ m \ � \ ) co \ m r co co o w ; q R R e ; w r-� o -Cr o �CD § 7 \ \ co \ � � to G S e R i coR cl� k � \ \ \ \ \ \ \ \ Q ] 7 � . . . � . . . � a; 0 0 0 0 0 0 0 0 0 � §§ &Q CD d§� w>.Q §§k z 2§§ � \a\ 0 �£Q 0 � k \�{ w w 0 k ❑ iL ,�k #wa » -j ! j j} iL L — w § LL g C, 2(\ R w w-j§ a } \ ) \ / \ \ \ \ \ �{ /} 3 0 0§ 0 0 2 2 CD § LOCALLY ADMINISTERED TOURIST/CONVENTION DEVELOPMENT TAX REPORT County: Collier Reporting Period: November 2024 Prepared by Jessica Sarnes TAX COLLECTION DATA 1. Gross Rental Receipts $ 2. Exempt Rental Receipts $ 3. Taxable Rental Receipts $ 38,882,928.10 4. Total Tax Collected $ 5. Adjustments $ 6. Total Tax Due S 7. Less Collection Allowance S 8. Plus: Penalty S 9. Plus: Interest S 1O.TOTAL AMOUNT REMITTED S 1,980,360.57 11.Current Tax Rate: a. Tourist Tax 5% b. Convention Tax TAX ❑ISTRIBUTION DATA 12. ❑istribution to the Tourist Development Council $ 13. Distributions to Other Governments* $ 1,940,753.38 14. Tax Collector Commission $ 39,607.19 15. Total Collections Distributed for Month $ 1,980,360.57 Office of Tax Research Department of Revenue 2450 Shumard Oak Blvd, Building 1 - Workstation 2265 Tallahassee, Florida 32399-0100 Page 21 of 211 N E� o'er �� Cl) p p L N L > N L d UJ 7+ C •- � d1 � o � 0 � d Q) N 0 N C _0 d p L] _ O Lu Q) ctm y a) L C'4 o '� E [7 coC � -� -0 = E Q 0 7 � � m o, c > p O o F E � u b3 L Q] (D 0 U7 L 4- > r L a--' Q� •> Q 7 CQ C 7 j d O M M 0 CDo O aa) Q co L 5, E UJ O 0 4) 70 0 O QJ i L •L � LLU Q ` q] c6 fli as qQ W ❑ L _ M1 M CD d ~ .> L �� Q� i N N 7+ 6 (D U E _0d 0 U7 L d � QJ CL cc as CD d m m `E> _ }o m{ UCV X�' 0- ino o C- Eo cCa o ° .0 o m 4� sn �ni C L4 r ,�7 d] 7 Q a' 7 S� o(0 r E Q) VD, 0- C U Q3 CO u� a r C � o -0 U m L O N N_ 5 — �� O Q L ❑ (4 C 7 0? a) N U] C- U) M {y � � 0 -,E 0 M CV Q E 07 'E QJ jo y La- t�4 cn m cq 0� E Q L .`—� o Q L U c} n- 7 7 L Q {Q -C Q Q O C)i-, 0 12/17/2024 Item # S.A ID# 2024-2217 Executive Summai�° Recommendation to approve the expenditure of Tourism Development Tax (TDT) Promotion funds to support the upcoming March 2025 Trilogy Lacrosse event up to S 10,000 and make a finding that these expenditures promote tourism. OBJECTIVE: To support the hosting cost for the March 2025 Trilogy Lacrosse sporting event at the Paradise Coast Sports Complex and North Collier Regional Park. CONSIDERATIONS: Trilogy Lacrosse, established in 2005, is a national company that has trained numerous student - athletes, sending them to prestigious colleges. The Trilogy Spring Break Training program offers a distinctive experience for high school teams nationwide, preparing them for the lacrosse season. The event, catering to high school - aged teams from various locations, continues to expand, potentially reaching the scale of the Paradise Coast Sports Complex. The Trilogy Lacrosse Spring Training is scheduled for March 9 - 28, 2025. This year marks the fourth year the event has been hosted in Collier County. The organizer projects to attract eight to twelve (8-12) teams per week, roughly 900 out -of -area participants, and approximately 1,600 room nights. The event will utilize the Paradise Coast Sports Complex and North Collier Regional Park. A typical weekend event at the Paradise Coast Sports Complex averages around $50,000 in revenue. Trilogy Lacrosse Spring Training, with its extended duration and multi -week format, leverages facility rentals, catering, and transportation services, having a significantly greater economic impact. Currently, this makes Trilogy the single largest revenue -driving event hosted at the Sports Complex, bringing in nearly $300,000 to the destination. In 2023, the event brought in $142,445 in revenue from catering, $39,000 in revenue from facility rental, and $105,863.13 in revenue from contracting transportation services through Dolphin Transportation. For the March 2025 event, the Trilogy Lacrosse organizer requested $143,000 in funding for facility rental. In 2023, the Board approved up to $12,000 in funding. In 2024, the Board approved up to $10,000. Staff recommends funding up to $10,000 for the 2025 event. This support will help offset costs associated with venue rentals, ensuring the event's success. The Event Impact Calculator by Destinations International, used by over 300 destination organizations, estimates direct spending from this event at $2,547,958 with a total economic impact of $3,557,245. Furthermore, the event is projected to generate $59,413 in bed tax revenue, providing a clear return on investment for Collier County. Combined with the facility rental cost of $43,000, estimated catering cost of S200,000, and estimated transportation cost of $100,000 - this event provides a strong return relative to the County's investment. Staff utilizes the Board -approved Athletic Event & Tournament Application to evaluate whether the organization qualifies for funding. In making this determination, several key factors are considered, including the seasonality of the event, its potential for future iterations, projected economic impact through direct spending and bed tax revenue, and the level of marketing value. Additionally, staff assesses whether the event aligns with local interests, such as collaboration with Collier County - based leagues or athletic groups, and whether it is expected to generate significant room nights (minimum of 250). Direct Impact: $2,547,958 Total Impact: $3,557,245 Projected Room Nights: 2,222 TDT Revenue: $59,413 Acquisition Cost: up to $10,000 The allocation of sports sponsorship dollars serves as a tool in attracting, retaining, and cultivating partnerships with event organizers, contributing to the sustained growth and success of the destination's sports tourism sector. Financial incentives help offset the costs associated with organizing large-scale events, such as venue rentals, logistics, and marketing expenses, positioning Collier County as a premier location within this highly competitive sector. By investing in the growth of sports events, the CVB attracts participants, spectators, and media attention, which enhances the overall Page 24 of 211 12/17/2024 Item # S.A ID# 2024-2217 economic impact and visibility of a destination. Sports Tourism events, supported in part by Tourist Development Tax (TDT) funds, are used to promote future overnight visitation to the destination. The objective is to secure events that have a history of attracting overnight visitors who utilize hotels and lodging in Collier County over multiple days, throughout an event. FISCAL IMPACT: Funding up to $10,000 for this request is available within the FY 2025 Tourism budget allocation for the support of sports events within TDC Promotion Fund (1101). The approved total funding for FY 2025 sports grants is $75,000. The available remaining funding is $50,500. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. — CMG RECOMMENDATIONS: Approval of Tourism Development Tax Promotion funding to support the upcoming March 2025 Sports Tourism Event up to $10,000 and make a finding that these expenditures promote tourism. PREPARED BY: Marissa Baker, Sports Complex Manager, Tourism ATTACHNMNTS: 1. Trilogy_2025 Application - Signed 2. Economic Impact Report Page 25 of 211 `a�yea cv�ti�r ■A■ 7Ps ° B U 444JJJ Play, conneel C' rrover Athletic Event & Tournament Application *Application must be received via email 90 days prior to the first day of the event. Organization Name: Trilogy Lacrosse Organization Address: 208 Lenox Ave #312 City:Westfield Organization Phone: (631 ) 379-3998 State: N J Organization Website: www.trilogylacrosse.com Organization Email: jvlahakis@trilogylacrosse.com Non -Profit Tax ID No.: nla Federal Tax ID No.: 20-2674191 ?ip:07090 Event Director Full Name: Jimmy Vlahakls D 0 B : 7/4/1980 *Event Director will be the ffiw point of contact in the event of any issues during the event (i.e. medical, safety, altercations etc.). Collier County Parks and Recreation site -lead representative will consult on appropriate facility protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been mediated, the Collier County Parks and Recreation site -lead representative will discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility etc.) The below contact information will be used to contact the Event Director during the event. Event Director Email: Jvlahakls@trllogylacrosse.com Event Director Cell Phone: 631-379-3998 Event Director Home/Business Address: 208 Lenox Ave #312 City:Westfield State:NJ Event Name: Trilogy Lacrosse Spring Break Training Sport(s):Boys and Girls Lacrosse Dates requested for event: March 9 - March 28, 2025 Zip: 07090 Will you require load -in dates in addition to the above requested dates? Please list schedule of load -in and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please note, load -in days may require additional facility rental fees.) Yes NoX Page 1 of 12 Page 26 of 211 VPnrinrs Will you be securing any vendors at this event? YES NO X Please list the name of the vendor(s), dates, times, and dimensions of set-up. *Please note, a fee may be required for vendors to utilize venue space during the event. 1. Vendors are required to supply their own power. 2. Vendors are required to be fully set-up at least (1) hour prior to competition. 3. No outside food and/or beverage vendors are allowed at Collier County Parks & Recreation as there is an exclusive concessionaire on -site. 4. All vendors must provide a current business license and proof of insurance of at least $1,000,000 in coverage. Facility(s) Type Requesting: (Include number of fields, courts, lake, beach, etc. and type Example — North Collier Regional Park — (1) 9 v 9 Soccer Field) (1) Paradise Coast Sports Complex - 9 Fields (2) North Collier Regional Park - 4 Fields (3) (4) Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please note, a cost may be associated with these requests at the expense of the event organizer, unless agreed upon in writing and excused as an expense by the CVB. Golf Carts, Busing, Catering Services Will you require food any on -site concessions? YES *If yes, please ensure an accurate event schedule is provided to Collier County Parks and Recreation upon request to ensure ample preparation time. Estimated # of Spectators per day of event: 25-59 Estimated # ❑fTea ms: 38 Teams aver the Event Page 2 of 12 Page 27 of 211 If using multiple facilities, please provide the information below. *Site Directors must be at least 21 years of age and remain on premises for the duration of the event. Site Director Name & Cell Phone (1): Jimmy VIahakis (631) 379-3998 Site Location: Paradise Coast Sports Complex Site Director Name & Cell Phone (2): HeeraI Shah (610) 420-4320 Site Location: Paradise Coast Sports Complex Site Director Name & Cell Phone (3): Site Location: Insurance Policy Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to event. The event organizer is subject to a late fee if this documentation is received after (15) business days. Reservation will not be honored without appropriate insurance on file. Please refer to the below for additionally insurance and coverage requirements. Collier County Board of County Commissioners 3299 East Tamiaml Trail, Suite 303 Naples, FL. 34112-5746 Agree to provide certificate(s) of insurance 15 business days prior to event start date "Collier County Board of County Commissioners is an additional insured". This coverage must remain in effect for the entirety of the event including the following coverages: General liability requirements as follows: Provide Collier County with proof of a comprehensive General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00 Auto, bodily injury, property damage, workers camp, employer's liability (minimum $100,000) o Agree that Collier County assumes no liability for the recruitment, selection, background screening of non -county special event management, staff, volunteers, coaches, youth leaders, and others. JV (Please, initial to verify your compliance with the above Insurance Policy) Facility Rental Deposit Policy A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any eventthat has not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the deposit towards the event balance, provided the facilities utilized for the event are returned in the same condition as prior to the event. Should any damages or monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and Recreation. JV (Please, initial to verify your compliance with the Facility Rental Deposit Policy) Page 3 of 12 Page 28 of 211 Event Cancellation Policy Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full refund will be issued. All event cancellations must be in writing and sent to Marissa.Baker@colliercountyfl.gov. In the event the reservation is canceled less than 90 days prior to the first requested date of reservation, a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 45 days prior to the first requested date of reservation, a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 15 days prior to the first requested date of reservation, a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded by Collier County Parks and Recreation. Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated with the date of cancellation will be refunded. Collier County reserves the right to terminate this Event for any reason with 30 days' notice to the Event ❑rganizer. Deposit will be refunded in full. No other refunds will be made. (Please, initial to verify your compliance with the Event Cancellation Policy) Facility Parking Policy Please note, all cars parking on Collier County Park property must park within the designated parking areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via email. JV (Please, initial to verify your compliance with the Facility Parking Policy) Page 4 of 12 Page 29 of 211 Venue Rental Request & Approval Policy Venue rental request and/or approved venue requests are subject to relocation to another County facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the above adversities will be communicated to the renter by Collier Countystaff. Please note after capacity limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large events. JV (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy) Rental Fees & Payment Policy All fees and expenses related with the event are the responsibility of the event organizer to pay. In addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues, and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it is determined that the event will require more event fields/space after funding assistance has been approved for the event, the additional cost will be the responsibility of the event organizer to remit. Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of the event. If all fees are not paid then the event will not be honored and will be cancelled. JV (Please, initial to verify your compliance with the Rental Fees Policy) Weather Policy Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation Event Supervisor in accordance with the protocol approved by Collier County. JV (Pilease, initial to verify your compliance with the Weather Policy) Event Approval Policy understand that submitting an application is NOT a guarantee of availability or approval. Approval will be indicated once all signatures below are completed and the County confirms the requested facilities are available in compliance with Parks and Recreation requirements. However, Collier County reserves the right to deny or cancel rental request if the required documentation is not provided and/or if guidelines are not followed as requested by Collier County. This also includes those guidelines set forth in the above application and the Collier County Parks and Recreation Rules & Regulations form. JV (Please, initial to verify your compliance with Event Approval Policy) Page 5 of 12 Page 30 of 211 INDEMNIFICATION To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes. `IU (Please, initial to verify your compliance with required Indemnification language) Page 6 of 12 Page 31 of 211 � o e 0 O ,Play; LaAllPC1 G"]liifG4Pr Funding Eligibility Collier County Collier County Sports Tourism Event Funding Application Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels and lodging in Collier County over multiple days throughout the duration of the event. Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states: "To promote and advertise tourism in this state and nationally, and internationally, however, if tax revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists." The following criteria are required for TDT funding support: Funding Eligibility 1. Fully completed Application must be received 90 days prior to the first day of the event. 2. All applications must be submitted online or via email. No handwritten Applications will be accepted. 3. Event must be more than (1) day in duration. 4. Event must generate a minimum (250) ❑r more room nights within Collier County. 5. Events with national television exposure may be considered for additional funding reimbursement. 6. Event must have a history of attracting significant out -of -county visitors and/or the potential to attract out -of -county visitors. Collier County reserves the right to request proof of room nights, host, and/or hotel references from previous events. 7. Must comply with all Collier County guidelines, rules, safety protocols, and laws. Pre -Event Requirements 1. Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to the =first date of the event. 2. Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or other Collier County paid lodging accommodations must be advertised to participants and spectators prior to the event, on the event website and/or via email blasts. 3. Must provide documentation of marketing promotions outside of Collier County for the event that will attract overnight visitors and spectators to Collier County. Naples, Marco Island, Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must be used in all marketing and/or promotional items as it relates to the event. Page 7 of 12 Page 32 of 211 Post -Event Requirements 1. Events that exceed the estimated room nights will receive the maximum amount of reimbursement previously approved. A higher production of room nights than projected will not qualify for additional refund amount but will be considered as part of future funding requests. 2. All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is responsible for all expenses associated with the event and must provide an invoice from all entities that charged the event organizer for said expenses. Event organizers are subject to Collier County Finance audit prior to payment. 3. Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be accompanied by an invoice from the entity charging the event organizer for each expense as proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the amount of reimbursement based on actual expenses and room night production. Dnly the items approved by the CollierCounty Board of Commissioners on the event application are eligible to be reimbursed. 4. Room night pick-up must be tracked and reported with the submission of a post -event report to CollierCounty within (10) calendar days after the last day of the event to remain eligible for funding reimbursement. 5. The event must achieve a minimum of 250 room nights within Collier County to receive funding reimbursement. If the room nights generated from the event within Collier County are less than 250 room nights, then the event will not receive event expenses reimbursement. Allowable Expenses 1. Promotional, marketing, and advertising expenses in target markets outside of CollierCounty. 2. Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown, operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any facility rental, equipment or third -party rental and/or vendor will need to be procured and rented by the event organizer. Event organizers may request reimbursement for such expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor reimbursement of any rental or vendor directly affiliated with the event organizer. In certain instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.). 3. Sanctioning and/or bid fees directly related to the event Non -Allowable Expenses 1. Food, Beverages, Refreshments. 2. Administrative or general expenses. (i.e. office supplies, copies etc.) 3. Building projects or permanent equipment expenses. 4. Fundraising cost and/or functions. Prize money or purses. 5. Expenses and debts not related to event. Page 8 of 12 Page 33 of 211 Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners (BCC) 1. Applications will be reviewed to evaluate the impact of the event to Collier County. 2. All proposed funding must be recommended by the Collier County Tourist Development Council and the Collier County Board of Commissioners. Expenses will not be reimbursed unless all elements of the Event Application are strictly adhered to. Event Summary How many years has this event been held? 4 What previous locations have hosted this event? Naples, Arizona, Mesquite, NV How many participants does this event host historically? 200-400 per week How many room nights has this event attracted historically? 1450 in 2024 How many spectators has this event attracted historically? 25-50 per week Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel room nights for each category. Out- of- Area Youth Participants 966 Local Youth Participants 6 Out -of -Area Adult Participants 113 Local Adult Participants 0 Out -of -Area Staff & Media 15 Local Staff & Media 0 Gender of Participants 50/50 B/G Number of Teams 38 Age Ranges of Participants High School Total Projected Room Nights 1600 All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a National governing body. Documentation of sanctioning must accompany the application. (Ex: COI through governing body for documentation.) Which organization will be sanctioning this event? NIA How will you be securing Collier County hotel accommodations? If you are contracting with a housing company, please list below. Yes - no housing company, working directly with local hotels, rooms already contracted Page 9 of 12 Page 34 of 211 Marketing Plan Please, describe in detail the marketing outlets that will be used to promote this event to participants, visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time of application and can be emended up to 60 days prior to the first day of the event with the application. Event is sold out, marketed directly to database PROJECTED EVENT EXPENSES: Please refer to the allowable and non -allowable expenses on page 8 of this document to indicate the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded. Allowable Expense Amount Facility Rental Transportation Costs Total Amount Requested OTHER EVENT EXPENSES NOT REIMBURSABLE: Facility Dining 200,000 Hotel Room Nights 350,000 43,000 100,000 143,000 Post -Event Material Deadline Post -event forms and proof of room nights in Collier County must be submitted within (10) calendar days from the last day of the event. Failure to submit the proper documentation provided by Collier County, may result in forfeiture of County approved funding reimbursement and/or future event dates. JV (Please, initial to verify your compliance with the Post -Event Material Deadline Policy) Page 10 of 12 Page 35 of 211 Evaluation of Event for Future Dates Policy Upon submission of the post -event and room night materials, Collier County will evaluate the impact of the event in Collier County based an the deliverables outlined by the event organizer in the funding application. Collier County will determine based an said evaluation, the extent of which Collier County will be involved with the event in future years, in terms of event dates and funding. If an event fails to meet the assured impact to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations, law enforcement/security detail required, violation of park regulations, county laws, etc.) that are deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. JV (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy) Hotel & Room Night Guidelines Pollcy Event organizers are required to provide actual room night pick-up reports from hotels, which housed event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the event. These reports must come from hotel representatives and be printed an official hotel stationery Written ema!Is, excel sheets etc., will not be accepted as valid proof of roam nights). In the event a third - party booking agency is used; the same procedure as above applies. Third -party booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room night total for the event. JV (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy) Compliance hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a condition of receiving funds from Col ller County. JV (Please, initial to verify your compliance) Page 11 of 12 Page 36 of 211 Collier County Use Only Rental Fees and Charges Approved facility: Number of fields approved: Field type: Venue Rental Cost (including load -in dates): Additional Rental Cost (i.e. stage, tables, etc.): Total Cost: Expenses to be reimbursed by Tourist Development Tax funds: Expenses to be paid by Event Organization: Printed Name: Jimmy Vlahakis President/Owner Title: r� Signature: 12l2l2024 Date: Parks & Recreation Representative Printed Name: Title: Signature: Date: Collier County/CVB Representative Printed Name: Jay Tusa Title: Tourism Director TusaJay"gitally signed y 2 Date : 024.12.02 1 1 19 5:t8:2 Signature: os,00• 12/212024 Date: Applications must be sent electronically to be eligible for review. Please send application via email to: Marissa Baker Naples, Marco Island, Everglades Convention and Visitors Bureau 239-227-9441 Marissa.Baker@colliercountyfl.gov Page 12 of 12 Page 37 of 211 Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Event Parameters Key Results Event Name: Trilogy Lacrosse 2025 Business Sales (Direct): $2,547,958 Organization: Trilogy Business Sales (Total): $3,557,245 Event Type: Youth Amateur Jobs Supported (Direct): 209 Start Date: 319l2025 Jobs Supported (Total): 247 End Date: 3/28/2025 Local Taxes (Total): $116,013 Overnight Attendees: 300 Net Direct Tax ROI: $104,184 Day Attendees: 0 Estimated Room Demand: 2,222 Direct Business Sales Sales by Source Sales by Sector $2,500,000 Trans. $2,000,000 Space Rental $1,500,000 Retail Recreation $1,000,000 $500,000 Food/Bev Business Services $0 Attendees Organizer Media $0 $200,000 s400,000 $600,000 $800.000 s1,000,000 $1,200,000 Industry Attendees Organizer Media/Sponsors Total Lodging $1,188,267 $0 $0 $1,188,267 Transportation $129,205 $1,203 $169 $130,576 Food & Beverage $441,291 $200,000 $0 $641,291 Retail $269,243 $0 $0 $269,243 Recreation $160,029 $0 $0 $160,029 Space Rental $0 $43,000 $0 $43,000 Business Services $0 $115,457 $95 $115,553 TOTAL $2,188,034 $359,660 $264 $2,547,958 Destinations International Event impact Calculator 121212024 2p-&*F36 of 211 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Event Name: Trilogy Lacrosse 2025 2025 Organization: Trilogy Economic Impact Details ❑irect Indirect/induced Total Business Sales $2,547,958 $1,00%287 $3,557,245 Personal Income $911,091 $306,338 $1,217,429 Jobs Supported Persons 209 38 247 Annual FTEs 21 4 25 Taxes and Assessments Federal Total $237,123 $87,708 324 831 State Total $170,472 $32,09 $202.568 sales $127,666 S15,139 $142,806 income $0 $0 $0 bed $0 - $0 other $42, 806 S16,956 $59, 762 Local Total (excl. property) $104,184 $11,829 116 013 sales $21,278 $2,523 $23,801 income $0 $0 $0 bed $59,413 - $59,413 per room charge $0 - $0 tourism district $0 - $0 restaurant $0 $0 $0 other $23,493 $9,306 $32, 799 property tax $46, 222 $11,139 $57, 362 Event Return on Investment (Rnl) Direct local tax RDI (net property taxes) Direct Tax Receipts $104,184 DMO Hosting Costs $0 Direct ROI $104,184 Local Taxes Net Present Value $102,098 Direct ROI (%) - Costs Total local tax Rol (net property taxes) Total Local Tax Receipts $116,013 Total ROI $116,013 so $40.000 $80,000 $120.000 Net Present Value $113,690 520,000 SK000 $100,000 Total ROI (%) - Estimated Room Demand Metrics Room Nights (total) 2,222 Room Pickup (block only) 0 Peak Rooms 111 Total Visitor Days 6,000 Destinations International Event impact Calculator 121212024 2P-&J-6FM of 211 12/17/2024 Item # 8.13 ID# 2024-2218 Executive Summai�° Recommendation to accept the Annual Business Plan for Paradise Coast Sports Complex from Sports Facilities Management, LLC. OBJECTIVE: To present the annual business plan for the Paradise Coast Sports Complex, which includes a year-end review, an outline of the budget, and the strategy for the upcoming fiscal year. CONSIDERATIONS: The County and Sports Facilities Management, LLC ("SFM") entered into a Facilities Management Agreement (the "Agreement") governing SFM's management of the Paradise Coast Sports Complex (the "Sports Complex") on November 12, 2021. Deliverable 6 of Exhibit B, Performance Criteria, of the Agreement requires SFM to provide an annual business plan for the Facility by October 31 after the closing of each fiscal year. The annual report shall include a year-end review of the concluding year and goals, and outline the budget, and strategy for the upcoming fiscal year. The annual business plan will be presented to the Tourist Development Council and Board of County Commissioners at the next available meetings. Staff recommends that the Tourist Development Council accept the attached Annual Business Plan for Paradise Coast Sports Complex. FISCAL IMPACT: There is no fiscal impact associated with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. — CMG RECOMMENDATIONS: Recommendation to accept the Annual Business Plan for Paradise Coast Sports Complex from Sports Facilities Management, LLC. PREPARED BY: Marissa Baker, Sports Complex Manager, Tourism ATTACUMUNTS: 1. Year end SFC Presentation 110824 2. PCSC Annual Business Plan Documentation 2024-25 12.9 Page 40 of 211 X onM% i a a �n w o , U 0 y s ry Q 0. 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O J 4_ 0 M N CDrrLnn 0 U c� Q it W r L, An N O C '� O N N O Q) O U C O O O O Q Z L.L L QD N U o O O U � � U � � (6 (%� � `J L O U U [� s UC U El Q W r nt j` (Y) LO CD OD ti c0 CO r 0 (D -t L CO CO Ln H9 if} �} ff� ff3 0 0 0 0 0 (D 0 0 0 cfl c� o Ln o I-- L6 N -,i Lo M — I` M CY) Lf) � O ti ��Qa�va 4 SPORTS FACILITIES MANAGEMENT ANNUAL OPERATING BUSINESS fi OPERATING PLAN PREPARED FOR: COLLIER COUNTY DATEISSUED: 10-4-2024 �o 211 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 2025 GOALS 4 YEAR IN REVIEW 5 TEAM OVERVIEW 7 BUSINESS UNIT OVERVIEWS KEY DATA: SPORTS IN THE REGION 1 • BUS DEV SPORTS 8 • BUS DEV, SPONSOR & NON -SPORT • FOOD & BEVERAGE 9 • RETAIL 10 ��il_1:�:I��I.0 fi6F►a ONGOING FACILITY MAINTENANCE 13 VISITOR BEHAVIOR SUMMARY 14 ■ 2 SPORTS FACILITIES MANAGEMENT pRRRDiSE consT ap°��a coenr�F* SPORTS FACILITIES MANAGEMENT EXECUTIVE SUMMARY OCT `24 - SEP `25 FISCAL YEAR This business plan outlines the strategic direction of Sports Facilities Companies as the complex operator to meet and exceed expectations for financial performance, sports tourism, and community use. The success exhibited during the 23-24 Fiscal term was an extension of the solid base created in the previous year, deeper ties and collaboration with County Staff and following a better every time culture. Ultimately the numbers were only possible due to the larger events that we were able to host utilizing the 4 additional fields that opened in the October of 2023. ppRRDISE�' C�RST �P°��a couv.Ei .g- 52 of FISCAL YEAR OCT `24-SEP `25 GOALS YOUR GOALS ARE OUR GOALS. HERE ARE OUR TOP PRIORITIES TO CONTINUE TO SERVE YOU. SPORTS FACILITIES MANAGEMENT COLLIER COUNTY CLIENT PRIORITIES INCREASE LOCAL PROGRAMMING USE DRIVE ECONOMIC IMPACT THROUGH SPORTING EVENTS INCREASED LOCAL EXPOSURE THROUGH COMMUNITY/CULTURAL EVENTS MEET FINANCIAL TARGETS INCREASE LOCAL PROGRAMMING USE 1. BOOK FIELD USE WITH LOCAL PROGRAMMING AT 75% OF TOTAL INVENTORY Build out a third window of practice time, starting weekday reservations earlier Addition of Sand Volleyball programming with associated revenues Solidify average hourly rate at W per hour with a modest increase 2. MEET AND EXCEED FACTORY GYM REVENUE TARGET Provide Collier County residents free access to Factory through facility sponsorship Increase the visibility of the gym, through engagement of 5k and cycling events Drive additional revenue through fee -based group exercise classes and Great Waif Lodge guests DRIVE ECONOMIC IMPACT THROUGH SPORTING EVENTS 1. BOOK A VARIETY OF TOURNAMENT EVENTS Develop strategic partners for long-term events with the potential to grow Efficiently hook schedule using all aspects of the facility for potential revenue (roads and parking lots) Provide dynamic pricing in traditionally slower months to generate consistent visitation 2. HOST MAJOR SPORTING EVENTS Utilize stadium to attract national and international interest events Develop partnerships with governing bodies and leagues Host statetnational sanctioned sporting events fWQflW41111.11ill.7:11111 111a:t911111ICIa110l11FilIITi Lim 1yI9!101110till T14Wf4►i&1 1. COMMUNITY: FC NAPLES1HoF Support the team within the terms of our agreement for a successful season Build out staffing structure to effectively staff games Introduce PCSC as the home of the Collier County Sports Hof 2. COMMUNITY EVENT&CULTURAL EVENTS Support County Staff with July 41t, celebration and Snowfest activations Use of the Great Lawn and non -sporting facilities for cultural events Increased offerings of weekly musical programming and major touring artist shows MEET FINANCIAL TARGETS 1. CONVERT ANCILLARY REVENUE FROM EVENTS • Increase scope of retail and food & beverage offerings Secure upgraded alcohol license Expand inventory of sponsorable assets 2. SPONSORSHIPINON-TRADITIONAL REVENUE Facility asset sponsorship Increase catering revenue through hire of Banquet Manager and Chef Retail operation to include brand name apparel, footwear and FC Naples merchandise Capitalize on commissions from SFC ticket sales and hotel booking software 3.OPERATIONAL ECONOMY Scheduling efficiency to maintain logistical costs at a minimum Use of new paint scrubbing machine to reduce labor costs and shorten event turn around time • Improved Landscaping operation with new vendor ppRRD[SE�' C�RST 8p°�15 c0y14 •E* .g-53of ,RGET 125G_a0c F� 4 pRRRoiS COR5T apoil's coenr�F* YEAR IN REVIEW YEAR 2 REVIEW —ECONOMIZE, EXPAND, ENHANCE The 3111 fiscal year (2rd full year) of SFC management was always destined to be record breaking. We became increasingly selective with the events that were held at the Complex, being able to move away from less profitable ones and building on the events that secured good returns for the County. We also didn't start the year with a hurricane, which is always preferable! The strength of the events that we added in position of those we removed and adding marquee events on Thanksgiving weekend with Field Hockey and taking advantage of the economy of another major Football event in December with AYF The start of the year wasn't without its issues though. The continued delay of access of the four additional football fields stretched into September put the large events we had committed to at risk and meant that our local Pop Warner Football groups didn't have a home for practice in August or September. In addition we replaced our ever-present Food and Beverage director .limbo Mann. We were encouraged by the use of the new fields in October and it soon became obvious that Bobby Callahan was more than capable replacement, overseeing a significant savings in COGS in the F+B department with hard work, organization and building a culture of excellent in a small but dedicated team. We were able to see other significant improvements in F+B through the actualization of the rebates and funding from our Pepsi deal done in the previous fiscal year, returning a net improvement of tens of thousands of dollars and lower product pricing. Adding Mini Melts Ice Cream to our inventory came with the donation of two custom made huts for service at no additional cost to the facility or the County. Our continued commitment to the Community came in supporting a number of charitable causes, highlighted by the Starability 5k that raised over 100k for the first time in their history and led to the facility being used for the American Cancer Society, Shelter and Human Society causes using the facility for the same purpose. We also expanded our partnership with Collier County Public Schools, adding Sand Volleyball to the existing Middle School Soccer season which we could host in it's entirety due to the availability of the new fields. We also increased our partnership with the G.A.T.E program giving graduate age students with learning and physical disabilities further vocational opportunities five days a week, rather than previously just one. The County events were vast improvements on the previous year Starting with Snowfest, we were able to learn from the feedback that we received, working in collaboration with a number of first responder agencies and government departments to give the Collier County residents an improved festive experience. Even though Snowfest is a great event, it was overshadowed by Drones in Paradise, our July 0 Celebration. Over 8500 curious residents were astounded by Collier County's first ever Drone light show in another huge collaborative effort. Fireworks are traditional however it was fantastic to be involved in developing new and exciting experiences to behold at Paradise Coast Sports Complex. 6 SPORTS FACILITIES MANAGEMENT We were able to welcome more local programming groups to the Complex, and we were happy to freeze rates for groups that have been our partners from the outset. Savvy management and relationship building from our retail Manager Luis Gonzales overseeing a fantastic increase in our retail operation, adding name brands to our inventory and outfitting Naples City FC with fully decorated uniforms. Non -sporting headline events included our Fall Fest and Easter Eggstravaganza, each attracting hundreds of families to enjoy seasonal fun and activities. The continuation of our popular Movies in Paradise, made possible by Waste Management, will only become more popular as guests from Great Wolf Lodge can enjoy a movie under the stars with us. Such events are not possible with the continued support of our most valued corporate partners, such as Naples Dealers, Arthrex, Dolphin Transportation and Health Care Networks. Over the winter months we added the locally popular Legends Concert Series, utilizing the East Lawn to entertain thousands of local residents with some of the best touring tribute acts in the country. Turning attention back to our Sporting events that drive economic impact into the area, we have calculated that the Complex through 34 qualifying events was responsible for somewhere between $45- 55m in direct economic impact, a number confirmed by Downs + St Germain. Top events were the AYF National Championship, FBU and Field Hockey events with the Tournament Success Group Soccer tournaments providing the most total participants. Increased income, and reduced COGS expenditure along with responsible spending has led to the complex turning a significant profit for the first time, with an almost $1.5m swing since SFC management take over. We continue to be proud of our part in the optimization of this wonderful facility, only to be enhanced by the introduction of Collier County's first ever professional team in the upcoming Fiscal Year. It was our honor to deliver this to the County, fulfilling our plan to secure an anchor tenant for the stadium at the Complex. The final paragraph of the business plan remains the same as last year, and our success only highlights more acutely the opportunity that is available "As SFC continues to convert opportunities into productive results using the facilities at our disposal, there is a critical need to complete the Complex as planned. This will allow us to operate bigger, more efficient, and host more profitable events while providing tremendous recreational and cultural value to the residents of Collier County" 2 191 Adrian Moses Jack Adams SFC General Manager Vice President Paradise Coast Sports Complex SFC a pRRRDISE`% CORST 8p°�15 cOM4LE* SPORTS FACILITIES MANAGEMENT YEAR IN REVIEW T•s ! C 3A-- l hh, -40, 00 =r r $7007000+ OVER REVENUE TARGET 250,000+ UNIQUE VISITORS 7 0 Page 56 of 211 THE SFCIPCSC OPERATING TEAM MANAGEMENT LABOR R EMPLOYMENT Driving indirect economic impact with employment opportunities • Increased business = Increased salary budgets • Provide hardworking staff compensation increases • More employment opportunities both FT and PT • Operational staff costs now expenses • More balanced budget for reporting • Creative staffing and cross -training for efficiency Current Staff Positions (# of employees) FT (15) FT Hourly (3) PT Hourly (35) 8 WEEKLY MINIMUM PART-TIME STAFFING REQUIREMENTS [PER OPERATING MANUAL] • Facility Operations (1 E8 hours) • Factory (72 hours) • Cove (70 hours) Average PT Hourly Rates • Facility Operations - $15 • Event Operations - $14 • Food & Beverage - $17 • Bartenders- $1 n (-tips) • All over national and state minimums PIRMANSE 3 CORST r ors cobm"'Ic* BUSINESS DEVELOPMENT - SPORTS UMANAGEMENT Events — License Fees Events — Hotel Rebates Events - Parking TOTAL OVERVIEW Revenue plan for Sports -Related Events Strategy to Reach FY Oct `24 — Sep `25 Goals: • Book available weekday field rental 'peak" inventory to 75% capacity at an average of $40 per/hour • Work with local organizations to offset the demand for fields by introducing new rental time options • Renew sponsor for CCPS Soccer Games and Open Play for community wellness • Secure sponsor for Factory to make access cost free for Collier County residents • Hire stadium manager to plan for and execute professional soccer games • Plan for pro soccer game schedule to coincide with Soccer tournaments • Consolidate more events with Away Team travel • Dynamic pricing models to encourage sporting events in Q3 and 04 9 $775,000 $152,000 $55,000 $0 $50,000 $0 $1,194,600 $155,000 OCT `23 — SEP'24 HIGHLIGHTS • Consistently broke revenue records through Q1 and Q2 thanks to larger events possible with more fields • Improved venue efficiency to host multiple events at a single time and back to back without loss of service quality • Secured contract for Collier County's first ever professional sports team in FC Naples • Hosted the worlds largest youth football tournament with 250+ games in 0 days (AYF) • Hosted over 4,000 spectators for 01 Lax Games • Record numbers of teams and visitors for FBU partner events • Hosted over 900 visiting soccer teams through variety of tournaments • Single largest rental event Trilogy Lacrosse • Increased the average local programming rate to over $38 per hour Page 58 of 211 BUSINESS DEVELOPMENT - SPONSOR 5NON SPORTS sMANAGEMENT Facility Rentals Sponsorship TOTAL OVERVIEW Revenue plan for Sponsorship sales and Non - Sports Related Events Strategy to Reach FY Oct '24 — Sep `25 Goals: • Increase Fan Guide ad sales by $20:000 • Book 2-3 national touring events • Renew existing sponsorship revenue (no less than 85%) • Close $50k in new sponsorships • Close Magic of Lights with minimum rental value of $40,000 • Develop relationship with Great Wolf Lodge and work to identify revenue stream potentials prior to their Q4 opening $220,000 $60,000 $393,000 $78,600 $613,000 $138,600 OCT `23 — SEP 524 HIGHLIGHTS • Developed multiple sponsorship opportunities to include complex light poles. field sponsorships, and parking lots • Drove $40K in ad sales in year one for our new Fan Guide • Closed $50K in new sponsorships in addition to Fan Guide revenue. • Increased community event attendance for our Easter event to over 3,000 people and Independence Day Drone show to 9,000 people • Successfully executed two of our largest private catered events to date with a 450- and 800- person event. • Converted field "open Play" into a $20,000 sponsorship with NCH. • Generated $18K in golf cart rental revenue ppRRoisE 10 spC5A5T °��a coenp`F Page 59 of 211 FOOD B BEVERAGE MANAGEMENT Alcohol $600,000 $240,000 OutsourceNendor TOTAL OVERVIEW Strategies to achieve Food and Beverage goals: Strategy to Reach FY Oct `24 — Sep `25 Goals: • Concessions: Event Grill Tents, Grab and Go Items, Nonalcoholic drink sales. Points of sale at the Cove, Stadium, Factory, Retail, Market and Mobile Drink Stations. • Catering: Private Parties, Off Site Catering, Stadium Suite Upgrades, Sporting Event Catering, Box Lunches. Furniture rental • Food Truck: On and Off -Site Food Truck Sales • Alcohol Sales: Increasing series of alcohol license from BeerMine to full variety sales • OutsourceNendor: Food Track sale commissions, vendor contracts, Chef led cooking classes, Farmer's Markets • Staffing: Building out F+B team with a full time chef, banquet event manager and additional kitchen staff $120,000 $0 $2,000,000 $700,000 ❑CT `23— SEP '24 HIGHLIGHTS • Delivered catering for Sporting events and Teams • Delivered more consistent operation of Fuel Truck operation and returns • Closing Mini Melts as a vendor who provided point of sale 'huts' at no additional cost to the County • Delivered over 7,000 meals during the Trilogy Lax event • Put the Fuel Track into regular operation and taking it off -site to service other businesses and vendors • Under new management delivered a +I- 28% increase in revenue with an increase of +I- 15% in COGS • Gross profit margin of +I- 32% (before staffing) ppRRDISE�' C�RST fP°��a couv.Ei .g- 60 of RETAIL - CUSTOM THREADS MANAGEMENT Retail/Apparel OVERVIEW Custom Threads engages sports enthusiasts and the community, focusing on revenue diversification and customer experience to drive growth. Strategy to Reach FY Oct `24 — Sep'25 Goals: ❑rive revenue at key tournaments with targeted promotions and exclusive merchandise. • Boost New Balance footwear sales through engaging in-store experiences and product demos. • Promote FC Naples gear with dedicated displays and seasonal promotions. • Organize in-store events featuring FC Naples athletes, to create excitement and draw more customers into the store. ❑rive traffic and sales by sending regular email marketing updates featuring promotions, new arrivals, and product highlights to segmented customer groups • Grow bulk sales by targeting local clubs, schools, and businesses with tailored B2B offers and streamlined processes for easy ordering and fulfillment. $180,000 $72,000 OCT `23 — SEP'24 HIGHLIGHTS • Successfully secured a New Balance wholesale account. • Generated more than $15,000 in B2B sales. • Remodeled and expanded the retail store's selling floor space. • Support from Collier County for a new heat press. • Secured the rights to sell FC Naples merchandise. • Achieved tournament apparel sales exceeding $30,000. • Improved customer satisfaction and retention through staff training. • Sold over $5,000 worth of uniforms to Naples City FC. • Secured exclusive vending rights at major tournaments with event organizers. • Met and exceeded sales targets. 0�..� 12 Page 61 of 211 MARKETING MANAGEMENT OVERVIEW The full marketing plan is attached to this business plan: Strategy to Reach FY Oct `24 — Sep `25 Goals: • Mix of paid marketing strategies, unpaid social media exposure and community involvement • Maximize paid &traded local marketing & advertising efforts to drive revenue for The Cove, The Factory, Custom Threads and Community Events Continue attendance at major sporting conventions to enhance our presence on a national audience and build a `waiting list' of event organizers while also developing legitimate prospects for the future diamond fields • Expansion of the "PCSC Fan Guide" highlighting complex amenities and featuring Collier County aspects as well as information about local attractions, beaches and excursions • Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as stimulus revenue driver for the local business community FRLA, Annual NOTG, Chamber Partnered TV, Seasonal radio, direct mail SEO, Press releases, E-mail newsletters: Monthly From the desk of the GM, Construction progress report Social media (Facebook Twitter, Instagram, Linkedln), Weekly Website updates, PCSC calendar OCT `23 — SEP 24 HIGHLIGHTS • Easter Egg Hunt - 2,500+ participants • Independence Day Celebration — 8,400+ participants • Fall Fest-1,200+ participants • Snow Fest — 6,500+ participants • Sponsorship of the Annual Naples Chamber of Commerce Gala & expand Chamber website advertising & event networking opportunities • Continue Strategic media partnerships with Beasley & Renda Broadcasting and others • Dramatically Increased Social Media Presence, Reach & Engagement • Aligned all Google My Business profiles under one profile and expanded Google & Map Reach • Monthly newsletter reached 7,000+ each month 12 PCSC's Marketing Pyramid: Four Facets of the Marketing Strategy (Oct '24 — Sep '25) MARKETING MIX EMAIL • Email Marketing: Informational, Promotional, Lead Generation, Marketing Automation, Content Calendars DIGITAL • Local Website SEO: Continue Positive Growth of Traffic, Connect with Local Searchers, Enhance Brand Authority, Google Business Profile, Robust Website EVENTS • Further Expand Community Ties: Participate in local events, Continue Growth of Local Media Opportunities, Local Organizations, Sponsor Local Sports CALENDAR - Marketing Plan "Three Broad Seasons" SHOULDER SEASON • Outbound Marketing to Snowbirds & Event Organizers IN SEASON • Local Marketing for Residents & Snowbirds SUMMER • Local Marketing for Residents 1�..1 1' Page 62 of 211 ONGOING FACILITY MAINTENANCE MANAGEMENT Operational Staff $277,000 Landscaping & Cleaning OVERVIEW As the Complex attracts more and bigger events, among them the new FC Naples soccer team, we have addressed how we keep up with these greater demands. Greater Success Means More Demands Increased activity in the complex means more demands on the operations department: more setup and breakdown, more painting and scrubbing, and more cleaning. To help address the bigger workload, the operations staff has created the positions of operations manager, filled by John Morrison, and stadium operations manager (see below). The new manager role will increase productivity in the department and help the team better plan and execute event support. Over the last two years, Turf Tank and chalk paint have allowed the Complex to lay down lines accurately and switch sports frequently. To keep pace and allow us to scrub lines off the field with equal efficiency, the Complex took delivery of a new Kromer scrubber on the first day of the new fiscal year. The Kromer allows a single operator to apply a reagent, scrub the lines, and vacuum the slurry off the field. The unit will allow the Complex to spend less on chemicals and labor to scrub the fields, and to do so faster. When a quick flip from one sport to another is needed complex -wide, the Kromer can be used alongside our older equipment to rapidly transition between larger events. FC Naples Excitement continues to grow for the inaugural season of FC Naples. The home schedule will consist of 20 home games, with attendance of up to 5,000 fans each game. Home crowds, televised games, and daily team training will require additional effort and resources to ensure the facility $500,000 is clean and presentable, inside and out. An experienced stadium operations manager, Jon Triaga, has been hired to supervise FC Naples and other stadium activities. He will also serve as a primary liaison with the soccer team throughout the season. The stadium cps manager will oversee game -day preparation and post- game cleanup, including the staff needed to present the Complex and the County in the best manner possible. Landscaping and Cleaning After months of working with ABM to improve the quality of landscaping at the Complex, we made the decision to terminate the contract early, effective at the end of the 23-24 fiscal year. After a months -long search, we are excited to begin a new partnership with Juniper Landscaping. Juniper boasts a larger team on -site, a dedicated irrigation tech, and added support from the local branch. Juniper will also maintain the loop connecting the north and south sides of the property, a new responsibility for our landscaping team. Despite the added real estate and increased manpower, Juniper's cost represents a modest 11 % increase over ABM. Furthermore, our new contract offers a stable price for the next three years and an acceptable increase in year four. We have faced a challenge over the last year in securing custodial services befitting the complex. We have engaged several local firms with the expectation to hire one early this fiscal year. The leading proposal will not adversely impact the budget. 13 lei Page 63 of 211 ECONOMIC IMPACT OVERVIEW SPORTS FACILITIES MANAGEMENT 0 Both attracting outside Sporting Events and maximizing local Community Events play a significant role in driving economic impact. Calculation Methodology • 34 events have qualified as an Economic Generated event in FY 23-24 o This means that it has at least 50% of participants that have traveled from a distance further than 1.5 hours drive away. o Not included in these numbers are any cultural, musical or local programming events, such as Pop Warner games contested by local teams Not included are county events such as SnowFest or Independence Day celebrations • This calculation is based on actual number of teams, with an average number of participants (e.g. Soccer 15, Football 30) and deriving spectators from this • Calculation continues with an average of spend per day (hotels, meals) and average day stay based on the duration of the event ($150 per day, 2 — 4 days) • Assumption being each person sharing a room that costs $250 per night = $125 shared hotel cost and $25 per day on meals • Both numbers and the length of stay is conservative Largest 2023-24 Economic Impact Drivers 1. AYF National Championship $13,016,250 2. Tournament Success Group $11,802,375 (4 events) 3. FBU National Championships and Top Gun $6,465,713 4. Field Hockey Festival $4,095,000 13 pC RAST ISE1' CO ap°��a coenp�E* PARADISE C5A5T ap°��a coenr�F* 727.474.3845 SPBRTSFACILFfIES.CGM I iIMEMYIMdCEM 17755US HiGHISA't 1s k.51117E DO INFpGSPOKSFACI 9 MATMFL337E4 Page 66 of 211 z W z 0 V LL W J m a Q ^0 i Ln CL ca C _>h C 0 .: i a L E Ln N Q C) LO U �N� N O N � m �COm N N m LO umm DO a Q Q vi N N 0 p CL._ �073 M �at!mw LL a CL v w �7 N f Q N .��F-F� M C Ln o r- m � a E 0 CD U 0 O� N Ln .� _ }, fG o fa CLt L o 0 V o� U O M C N U U) LA Q z C4 ff) VJ a P o r% U R04 " a a W W LL a a d z IL N TM MF qq C T E `a w }; 4 LA 06 . 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Fir l� VJ p O v L 4-J CU q� M cV CL) S 4-a O CA a) CU a ^p ❑ O "' O U G? v r U sv O m cu o vQ� a) o .fir F�F�Q a� a QQ w o u CU cAC9 CU o u TDC Collier County - Meeting date: Dec 17, 2024 STAFF REPORTS The following is a report encapsulating the staff activity for the time period Oct 1-31, 2024. This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. Page 188 of 211 I IRA 3 4 5 6 `I IIF-Al 1.11:9■»0>>1111:1011 W Staff Topline activities -- Arts & Culture -- Group Meetings -- Midwest Sales -- Specialty Markets -- PR & Communications -- Social & Digital Media -- Global Travel Trade -- International Sales UK & Ireland -- International Sales Germany -- Sports Complex -- Pages) 3-4 67901 7-8 9-10 11-12 13-14 IV 16-17 18-19 20-22 23-24 2 Page 189 of 211 STAFF TOPLINE ACTIVITIES ARTS & CULTURE 1. Began setting the foundation for the processing of the Arts Grants for FY 2024-2025. 2. Rolled out iARTE VIVA! and set up plans to capture Dia de los Muertos events. GROUP MEETINGS 1. October 29, 2024 Marco Island Area Association of Realtors Island - Presentation 2. Ongoing review and preparation for TDC and BOCC Enhanced Marketing Funding Request and Supplemental Budget presentations. MID -WEST SALES 1. 20 Room Nights Definite for December 2024 at the AC Hotel SPECIALTY MARKETS 1. Participation in the October 16, 2024, expo successfully attracted 189 attendees, with 188 booth visits, 158 chat sessions, and 200 video views, highlighting the Paradise Coast's appeal to wedding and romance travel professionals globally. 2. The team's initiatives include attending the Wedding MBA in Las Vegas, hosting a Destination Wedding Specialists webinar for long-term exposure, and sponsoring the We3ddings Insider tradeshow. The "Ring by Spring" campaign will further boost the area's profile as a top wedding destination with targeted, engaging advertising. PR & COMMUNICATIONS 1. Earned media efforts for July 2024 resulted in 35,736,572 media impressions with a Media Value of $88,666.62. 2. Media highlights include placements in Miami Herald, Food & Wine magazine, WorldAtlas, AFAR, Southern Living, and FoodSided. 3. Managed pre- and post -Hurricane Helene and Milton preparations and communications. SOCIAL & DIGITAL MEDIA 1. Operate assigned EOC Section of Business & Industry during EOC activation 2. Construct Paradise Coast is Open webpage for post -hurricane messaging LEISURE SALES 1. Brand USA's CEO, Fred Dixon, shared exciting news at Brand USA Travel Week: international visits are expected to break records by year's end, with even higher numbers forecasted for 2025. 2. Visitors are increasingly exploring beyond major cities, seeking local and authentic experiences that reflect a destination's unique character. The "experience economy" is projected to double by 2028, as travelers place greater value on meaningful and memorable adventures. Page 190 of 211 UK & IRELAND 1. Participated and attended Virgin Atlantic Holidays, Crawley, 15-16 October- one on one agent training to over 65 dedicated sales agents during a focused Florida event with 12 other specially selected Florida partners. See additional details below. 2. Attended Brand USA Travel Week, London, 21-24 October— pan European trade show. This was a very successful event especially following the recent hurricanes to hit Florida. With over 41 individual meetings - the first question asked by all tour operators was the status of the destination - we were able to confirm firsthand we are open for business and able to welcome their clients and visitors immediately. See additional details below. DIAMONDE 1. Participation at Visit USA Halloween Event in Frankfurt, Oct 26 2. Participation at Dutch 626 Event "USA Canada Experience" from Oct. 31 to Nov. 1 SPORTS COMPLEX 1. As part of the financial reporting for year to date, Paradise Coast Sports Complex has brought in close to 2.6 million in Revenue. This is about a $123,000 improvement on the 2024 budget. 2. There are several newer events scheduled for the destination, including the True Lacrosse All Region Games in January 2025, the Florida Fast Pitch Convention in January 2025, and the inaugural River Plate Cup, organized by Tournament Success Group, which also hosts multiple soccer tournaments at the complex annually. rd Page 191 of 211 ARTS AND CULTURE John Melleky, Arts and Culture Manager Reporting Period: October 1-31, 2024 TDT Arts and Culture Grants ■ Worked with the Office of Management and Budget on materials for purchase orders for FY 2024-2025 grants. ■ Responded to questions from the Clerk's office about FY 2023-2024 reimbursement requests. General CVB Projects ■ Marketing Plan: Attended meetings and reviewed presentations on the marketing plan and the supplemental request. ■ Zartico: Attended meeting with Zartico about new locations of organizations and confirmed the current locations targeted for data collection. ■ Budget and expenses: Responded to questions about the budget and breakout of expenses compared to reserve funds and transfer fees. Public Art Committee ■ Prepared materials, agenda, minutes, and board packet for the Public Art Committee meeting held on October 9, 2024. Cancelled meeting due to impending Hurricane Milton. iARTE VIVA! — Hispanic Art Festival ■ Sent out the press release for iARTE VIVA! ■ Reviewed the online listing of events and planned filming of Dia de los Muertos for the first weekend in November. ■ Installed the exhibition at the Jury Room. Outreach to Arts and Culture Organizations Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. Date Organization October 3, 2024 Artis—Naples — Naples International Film Festival planning for partnership October 3, 2024 Marco Island Center for the Arts — Manhattan Shorts film October 17, 2024 Marco Island Historical Society— Paul Arsenault exhibition opening October 17, 2024 Gulfshore Playhouse Unveiling Event October 19, 2024 Opera Naples — attended gallery event and Pavarotti portrait unveiling October 20, 2024 Attended concert by FGCU faculty — Hispanic Zarzuela music October 23-27, 2024 Artis—Naples attended Naples International Film Festival activities October 24, 2024 Leadership Collier— spoke on a panel for Arts Day October 29, 2024 Greater Naples Leadership Alumni Group — spoke on a panel on the Impact of Cultural Arts October 30, 2024 Naples Botanical Garden — meeting on Johnsonville Night Lights October 31, 2024 Naples Art District — meeting on their grant and marketing October 31, 2024 Artis—Naples — attended marketing committee meeting 5 Page 192 of 211 Upcoming Strategic Initiatives • Complete details of grant final reports so organizations can submit data consistently. • Create FY 2024-2025 reporting structures for grants. Page 193 of 211 GROUP MEETINGS SALES Lisa Chamberlain, CMP, Group Sales Manager Reporting period: October 1-31, 2024 Key Takeaways ■ October 9, 2024 Hurricane Milton makes landfall 2024 2023 Number of Meeting Planner Contacts 47 (vs.52 in Sept; 67 in Aug; 88 157 in Sept 2023 in July; 55 in June; 48 in May) Number of RFP leads sent to hotel 41 leads sent f 23 in Sept; 30 in 34 leads sent partners Aug; 47 in July; 31 in June; vs. 38 in May) Number of Shows Attended 0 in Sept (vs. 0 in Sept; 1 in 1 in Oct; 0 in Sept; 1 in Aug; 2 in July; 0 in June and Aug; 1 in July 2023 May; 1 in Apr) Events Attended / Sales Activity ■ FMI The Food Industry Assn —Assisted Toni Mascaro wl overflow assistance October 1, 2024 ■ Questex Travel call with Kevin Dailey re: GMITE/ULTRA opportunity in May October 2, 2024 • Reviews of TDC Meeting Deck with Paradise and Team - October 2, 2024 • Cindy Tilton, IHelms Briscoe re: Florida Firefighters Site Visit Dates - October 3, 2024 • Review Changes in Marketing Plan October 3, 2024 • Processed Exemption for Smart Meetings Bright Business Media - October 4, 2024 • TDC Marketing Plan Run -Through- October 4, 2024 • Processing Cvent Renewal October 4, 2024 • IRUA 2025 Regina Day Site Selection & Meeting Consultants Def 2025 October 5, 2024 • Client Breakfast Event at IMEX Americas 2024 Midwest representatives hosted October 8, 2024 • Processed RFP Enhancement for FFVA 2024 Annual JW Marriott October 8, 2024 • Hurricane Milton Assistance Accommodation Call Arounds - October 8 —10, 2024 • IRF 2025 Partner Program and Invitational Partner Interest Form October 9, 2024 • TDC Meeting - October 15, 2024 • Supplemental Budget Presentation Review - October 15, 2024 • SWFCCGSA SW FL Concierge & Guest Services Association Monthly Meeting October 15, 2024 • Recovery Plan Discussion- October 16, 2024 • Assisted Terry Singleton, CCP Meetings with relocation from Marriott Sanibel October 16, 2024 • BCC Deck Review - October 17, 2024 • Sent Partner email re: Hurricane Milton October 17, 2024 • Smart Meetings Incentive Experience Travel Request signed October 18, 2024 • Hurricane Recovery Meeting with The Ritz -Carlton, Naples October 21, 2024 • Processed RFP Enhancement for AARP group La Playa- October 22, 2024 • Third Street South Hospitality Event - October 22, 2024 • Hotel DOS Strategic Planning Luncheon Invitation Sent October 24, 2024 • NAEC 2025 Mid -Year Board Meeting Connie Bergeron relocation? October 24, 2024 • Preparation for presentation for Marco Island Area Board of Realtors meeting October 25, 2024 • Smart Meetings Incentive Experience Travel Request finalized October 28, 2024 7 Page 194 of 211 • Halle Weinberg Maritz Partnership 2025? ❑ctober 29, 2024 • Marco Island Area Association of Realtors Island - Presentation October 29, 2024 Upcoming Strategic Initiatives Compiling our FY24/25 Travel Calendar, outlining upcoming shows and events that are valuable to attend. Working with Paradise Advertising on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. Continue to focus on the Incentive Meetings Market — attending SMART MEETINGS Incentive Experience December 8-11, 2024 in Phoenix, AZ. We continue to work with Paradise Advertising on social media content for Linked In posts to highlight relevant educational content in my monthly posting. Looking Forward ■ December 8-11, 2024 Smart Meetings' Incentive Experience Phoenix, AZ Page 195 of 211 SYNERGY CONNECT— MIDWEST REPS Reporting Period: October 1-31, 2024 Subject October 2024 October 2023 Number of Meeting Planner Contacts 1,400 350 Number of RFP leads sent 11 25 Number of Shows Attended 3 1 RFPS Event Name Organization Contact State Dates Room Nights Alpha International's Hospitality January 27-31, NHS Global Events Bryan Ganek IL 335 and Retail Law Group Seminar 2026 Marcus Theatres Leadership April 24-May 1, Marcus Theatres Jill Schitcher WI 1578 Conference Spring 2026 2026 Sarah September 14- BITAC SustainabiIity Conference Emerald IL 340 Veldhuis 16, 2025 Alliance Franchise Brands RSVP January 21-24- AMEX Global Kelly Hansen MI 108 Annual Event 2025 Masterbrand Board Meeting Direct Travel Anne Marie WI April 23-25, 2025 24 Davis Domenic December 10- CV East Leadership Meeting Maritz MO 20 Zupito 12, 2024 Keistine February 26-28, NACG February, 2025 RiemerPlus OH 64 Riemer 2025 February 2-5, Vertex Sales Kick Off 2026 Maritz Beth Stewart M❑ 1406 2026 Theresa January 12-16, Provisor MH 2O25 VP Meeting HelmsBriscoe IL 42 Sajnaj 2025 2025 President's Club KOB Event Kris O'Brien MN April 24-27, 2025 49 Solutions 2olgensma Award Event Maritz at Novartis Tori NJ April 5-11, 2025 186 Thomsen *New definites in Red Prospecting and Other Activities ■ Contacted all incoming leads for updates and recommendations. ■ Followed up with open leads • Prospecting via email, Linkedln and phone calls for IMEX event. • Eblast sent to approximately 1400 buyers for the IMEX event. • Barb and Maura attended IMEX. Page 196 of 211 • Synergy hosted client breakfast with 30pp attending • Maura ad Barb attended SITE Night at IMEX • Barb attended 2 SITE Chicag❑ Board Meetings, 2 committee meetings Looking Forward (Trade Shows) • November 13, 2024 - PCMA Bowl- a -Than • November 13, 2024 - SITE Chicago Young Leaders program - Naples sponsoring • November 19-21, 2024 - SITE Midwest Educational Event, Kansas City • November 23-25 - SITE Chicago Board of Directors Retreat - Lake Geneva, Wisconsin • December 3, 2024 - SITE Chicago Holly Trolley • December 13, 2024 - SITE FL Holiday Networking Event, Tampa • January 2025 - SITE Chicago AGM • February 13, 2025 - SITE FL Theater Night Client Event, Tampa 10 Page 197 of 211 SPECIALTY MARKETS SALES Michelle Pirre, Sales Assistant Reporting period: October 1-31, 2024 2024 2023 Number of Meeting Planner Contacts 189 153 Number of RFP leads sent to hotel 11 leads sent with 550 9 leads sent with potential partners room nights with $358,382.70 EIC and 701 room $1,222,372.09potential nights EIC Meetings & Events: ■ October 1, 2024 - Meeting with Valeri Nowottnick with Prism consulting regarding warehouse and shipping. ■ October 7, 2024 - Meeting with CVB team to discuss hotel all around for EOC. ■ October 15, 2024 - Meeting with group sales manager to discuss DOS partner Sales lunch. ■ October 16, 2024 - TravePro Virtual Romance Travel Expo exhibitor. Our recent virtual expo on October 16, 2024, with TravPro's Romance Travel Forum was a great success, showcasing the magic of the Paradise Coast to wedding and romance travel professionals worldwide. The engagement numbers with 189 attendees we had 188 booth visits, 158 chat sessions, and 200 video views! This level of interest reinforces the appeal of our area as a dream destination for couples. Upcoming Strategic Initiatives On November 12-14, 2024, our team will attend and exhibit at Wedding MBA, a premier event for wedding professionals in Las Vegas. We're thrilled to connect with industry leaders and partners, further spotlighting Naples, Marco Island, and the Everglades as ideal wedding locales. In addition, we're scheduling an exclusive webinar with Destination Wedding and Honeymoon Specialists, date to be determined, to share insights on the Paradise Coast's unique offerings. This recorded webinar will be available on their website throughout the year, providing long-term exposure to a dedicated audience of wedding planners and romance travel agents. Looking ahead to March, we're excited to be a sponsor at the Weddings Insider tradeshow and conference, the newest 13213 wedding professionals' event at the Orange County Convention Center in Orlando. This event will take place March 4-6, 2024, and connect us with top industry professionals, strengthening our position as a leading destination in the wedding market. In addition to this event our ad agency is hard at work on the "Ring by Spring" campaign, promoting our destination as a wedding hotspot. Featuring captivating imagery and compelling storytelling, this campaign will run on targeted platforms, reaching couples looking to celebrate their big day in a truly exceptional place. Looking Forward ■ Wedding MBA November 12-14, 2024 ■ RCMA's Emerge - January 6-8, 2025 ■ Travel Adventure Show - Jan 25-26, 2025 ■ Wedding Insider (American Consumer Shows) March 4-6, 2025 ■ Small Market Meetings Summit (Group Travel Family) April 30 - May 1, 2025 11 Page 198 of 211 Small & Boutique Meetings - SPRING (NorthStar) June 1-3, 2025 Going on Faith (Group Travel Family) August 6-8, 2025 0 Connect Specialty August 25-27, 2025 12 Page 199 of 211 PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios, PR & Communications Manager/Maria Power, PR Assistant Reporting Period: October 1-31, 2024 Media Updates • Hosted a Breeze Airways FAM promoting the destination for the inaugural flight from Lansing, MI. Media hosted were Nicole Buchmann representing WILX Studio 10, Russell Shellberg of FOX 47 News and John & Eldon McGraw from McGraw Media. • detailed itinerary for Ksenia Remizova, editor for H0LR Magazine from Canada that focuses on luxury destinations. • Assisted April Montgomery from Susie Films with information about the destination and Ochopee Post office for an upcoming PBS documentary. Communications • drafted and distributed July CoastLines. • Reviewed and presented final edits for iArte Viva! press release. • Finalized quote and information for Sizzle Dining press release. • Post Hurricane Helene communications. • Preparations for Hurricane Milton communications and web updates for partners. • Preparations for Emergency TDC Meeting — October 23rd Marketing • Drafted marketing proposals and supplemental marketing presentations for the TDC and BCC meetings. • Finalized proposal for Discover airlines — a collaborative campaign with Lee County. • Approved creative assets and estimates for fall season marketing campaigns. • Fulfilled six requests for assets for media and marketing purposes. • Submitted assets for article featuring the new Bakery at Grappino to FLAMINGO Magazine. • Promoted 2024 Conde Nast Traveler Awards on social platforms —Top U.S. Islands (Marco Island), Top Florida Hotel (The Ritz -Carlton, Naples and Top Florida Resorts (The Ritz -Carlton, Naples) • Met with FC Naples marketing team to determine sponsorship fulfillment options and next steps for marketing plan. • Approved Grant Thornton Invitational and CM Tournament collateral. News, Articles, Press Releases ■ !Arte Viva! press release. • Sizzle Dining press release. • What's New This Fall on Florida's Paradise Coast press release. • House Beautiful (UV M: 4,476,377) recognized Naples as, ''10 Best U.S. Cities for a Long Weekend Getaway in 2024," and recommended staying at The Ritz -Carlton, Naples. Digital editor Kate McGregor greatly enjoyed its hospitality during her visit last fall. • Robb Report (UVM: 2,467,544) article by freelance writer Regan Stephens, titled, "7 Luxe Resorts with Stand -Out Kids' Clubs,'' highlights the Ritz Kids program and the property's expansion and renovation. 13 Page 200 of 211 Miami Herald (UVM: 10,262,049; Cl RC: 55,369). Naples Park Central Hotel is featured both online and in print coverage of the destination in the in the article, "Top Florida hotels with pickleball courts for all skill levels." Freelance writer Angela Caraway -Carlton reminds readers that Naples is the pickleball capital of the world, crediting The Naples Pickleball Center, East Naples Community Park and the Minto US OPEN Pickleball Championship. Food & Wine (UVM: 7,044,348) mentioned Sails Restaurant in the article, "Here's What the Mega -Rich Are Drinking Right Now, According to the 'Butler t❑ Billionaires'." Southern Living (UVM: 18,174,865) penned the article titled, "7 Florida Fall Traditions You Won't Find Anywhere Else," which describes Florida's Paradise Coast as "the epicenter of the stone crab industry." 14 Page 201 of 211 DIGITAL, SOCIAL AND FILM Buzzy Ford, Film Liaison, Digital & Social Media Coordinator Reporting Period: October 1-31, 2024 OCT SOCIAL MEDIA 2024 2023 Linkedln Linkedln Post Sent: 5 Linkedln Post Sent: 6 Engagements: 110 Engagements: 478 Followers Gained: 7 Followers Gained: 21 Impressions: 1,471 Impressions: 2,347 Facebook Facebook Posts Sent: 16 Facebook Posts Sent: 23 Engagements: 1,535 Engagements: 6,638 Link Clicks: 7 Link Clicks: 45 New Fans: 5 New Fans: 72 Impressions: 238,525 Impressions: 221,151 Instagram Instagram Media Sent: 45 Instagram Media Sent: 51 Engagements: 1,100 Engagements: 1,812 Followers Gained: 118 Followers Gained: 228 Instagram Impressions: 25,046 Instagram Impressions: 44,589 Crowd Riff 5.5k interactions and 10k views 4.4k interactions and 17k views ThresHold360 Engagement:39.76 Engagement:62.92 Google Views: 479,843 Google Views: 57,459 Clicks. 1,234 Clicks: 4,965 Tasks ■ Operate assigned EOC Section of Business & Industry during EOC activation ■ Begin the transition of the CVB website to the Granicus platform ■ Conduct post -hurricane website messaging / Paradise Coast is Open webpage ■ Provide visitor guide request ■ Social Media Monitoring / Content Meeting ■ Film permitting ■ Update website media center with various PR & publication initiatives. ■ Generate UGC folders for Discover Airlines Partnership ■ Setup Coastlines@ParadiseCoast.com email. ■ Build Qualtrics surveys for partner solicitations. ■ Write monthly Coastlines articles. ■ Generate TDC Monthly Meeting Agenda ■ Update partner listings & website articles. ■ Update the "In the News" section, highlighting various destination coverage. ■ Update the PR section of the website. 15 Page 202 of 211 TRAVEL TRADE SALES Claudia Wood, Global Sales Manager Reporting Period: October 1-31, 2024 Subject 2024 2023 Number of Travel Advisor/TO Contacts 44 125 Number of FAM/Site Visits 0 40 Number of Trade events Attended 1 2 Monthly Activities • October 1: Zoom meeting with UK office re: upcoming initiatives. • October 2: TDC Budget presentation review with Paradise and CVB team. • October 2: Zoom meeting with German office re: upcoming initiatives. • October 2: Participated in Questex meeting to discuss the upcoming ULTRA Luxury Trade Show. • October 7: Big Rocks Staff Meeting. • October 7: BCC Emergency Meeting re: Milton. • October S — 10: County offices closed due to Hurricane Milton. • October 9: Worked EOC EF13 with Buzzy Ford. • October 11: Participated in US Travel IPW webinar re: exhibiting options. • October 12: Dutch Tour Operator Travel Trend in destination. • October 11: Participated in the Unleashing the Potential of Al for Travel Agents webinar. • October 14: Big Rocks Staff Meeting. • October 15: Regroup: Supplemental Budget Presentation with Paradise and the CVB team. • October 16: Submitted Coastline Article and newsletter content. • October 16: Recovery Plan Discussion. • October 16: Meeting with Tomas Penna at Compass by Margaritaville. • October 17: Participated in the VF Partner Dashboard webinar. • October 17: Participated in Naples Quarterly TravPRO Sync on Zoom. • October 17: BCC Deck Review with Paradise and CVB team. • October 20 — 25: Attended Brand USA Travel Week in London. • October 29: DACH market update from Annette on Zoom. • October 31: Attended the Big Rocks Weekly Meeting. International Representation ■ Ongoing review all activity summaries and approval of projects that are in line with our strategic marketing for the international market. • Finalizing German tour operator FAM with Annette for December 2024. • Working on several coop marketing initiatives and approvals for both UK and German Markets. • Brand USA Travel Week follow up • WTM London appointments set. Have two partners in attendance with our UK office. 16 Page 203 of 211 Florida's Paradise Coast Pro October Statistics: 13 7 69 TOTAL PARTNER HANDOFFS TOTAL RETENTION SESSIONS TOTAL COLLATERAL VIEWS 77 No Data 26 TOTAL SHARES TOTAL DOWNLOADS TOTAL FAVORITES 0 Upcoming Strategic Initiatives • Pre -season Hotel/Attraction CVB meeting 0 German Tour Operator FAM 17 Page 204 of 211 UK & IRELAND MONTHLY REPORT OMMAC Activities Reporting Period: October 1-31, 2024 UK and Ireland Market Update ■ On 30 October, the new Labour government delivered their first budget in 14 years, which will raise taxes by £40 billion, including an increase in National Insurance contributions, Capital Gains Tax and Air Passenger Duty, which "hasn't kept up with inflation". • UK inflation fell unexpectedly to 1.7% in the year to September, the lowest rate in three -and -a - half years, with lower airfares and petrol prices being the main drivers. Marketing, Sales, and Promotional Activity Trade Overview ■ ABTA's Holiday Habits 2024 report reveals holidaymakers booking with a travel agent is up 4% on 2023 (from 34% to 38%), most notably with the young family market (55%). Reasons cited were ease of booking, time saving, support with travel issues and insurance. • Several tour operators have opened or announced new retail branches, including Travel bag, Barrhead and Fred Olsen, bucking the wider trend of retail closures on the UK high street. • IATA has reported that global demand for air travel was up 7. 1% year -on -year, and at an all-time high. • BA will operate a record -breaking number of weekly flights from London to North America in summer 2025, with more than 400 direct flights during peak weeks including Miami. Trade Activity • Virgin Atlantic Holidays Crawley, 15-16 October - during the evening event and throughout the training one to one meetings we had the opportunity to fully engage, promote and inspire visitation to Florida Paradise Coast. Agents participated in an end of day training quiz — Paradise Coast was the only destination to achieve a 100% result indicating a higher knowledge retention rate than any other destination - we provided a prize accordingly and the quiz was rated very successful as held via an app on the agents individual phones. Brand USA Travel Week, Europe, London, 21-24 October 2024 —A very successful and must attend event as the meetings are pre -selected to our focused top producing European markets. We held over 41 individual meetings plus additional meetings and media connections during the networking events. We were able to provide a very powerful statement to the travel trade that we were open for business post two hurricanes to hit Florida. Many of the European media speak in general terms and it's unclear where exactly the hurricane impacted — it was strategically very beneficial to confirm ❑ur area is open and not impacted. We offered to support any tour operators who required to relocate clients from other areas of Florida — with welcome bags and notice of welcome to the hotels — this initiative was mentioned by journalist and broadcaster Simon Calder during his enrichment presentation. Oonagh was invited to be Interviewed by Brand USA. In total 179 US suppliers and 183 European buyer organisations attended. • Key overall USA points - from Fred Dixon, new president and CEO Brand USA: 2024 is set to deliver almost 77 million international arrivals, possibly setting a record for the forecasted 87 million arrivals by the end of next year. Europe and the U.K. remained the top source markets for travellers to the U.S., with 2024 projected to close with 15 million European arrivals — up 1.6 million year -over -year. Page 205 of 211 ■ WTM, London, November 2024 — with Visit Florida — leading UK and Ireland trade show. Preparation for our participation with the booth and signature dinner event plus arranging individual meetings with selected leading trade and media providers. Ensuring our hotel partners Naples Bay Resort and Naples Grande participating with us and including with all communications. ■ Elegant Resorts — luxury tour operator. Continual approval of copy in support of co-op marketing activity to ensure the full range of offerings are included. The call to action is with our hotel partners direct including Ritz Carlton as selected by Elegant is the main hotel highlighted. ■ If ONLY — high -end tour operator. Continue to ensure the destination is reflected across all aspects and offerings — many touch points to the trade and ongoing approval of copy and assets. Again, the call to action is our hotel partners and as selected by If Only— Naples Grande Resort and Edgewater Beach are the main highlighted properties. ■ Followed up on admin with year-end fiscal and ensure all correct for new PO. ■ Updates — industry updates included within our CVB weekly zoom meeting for planning. ■ Mailing House — maintaining the distribution of CVB literature for consumer and trade requests. Above Left: Virgin Atlantic Holidays Training / Above Right: Brand USA Travel Week, 0onagh Boyle CVB Interview Public Relations and Communications Activity ■ Overview - Travel publications are actively encouraging readers to embrace the season through autumnal experiences and destinations in the UK and Europe. Family -friendly travel destinations were also a key focus surrounding the October half -term, including Halloween. ■ Media pitching was held for a short time in October, in the lead up to, and following, Hurricane Milton. Media publications also held on publishing any travel stories relating to Florida. ■ Three (3) stories were pitched to the media, with themes including educational holidays, new openings and general destination updates. ■ The team met with several media including freelance journalist Jane Memmler, FUSED Magazine editors, David and Kerry O'Coy, to discuss Florida's Paradise Coast. 19 Page 206 of 211 DACH & BeNeLux Markets Monthly Sales & Marketing Activities Reporting period: October 1-31, 2024 Prepared by DiaMonde e.K., Annette Eckhardt, Senior Account Manager November Forecast • Participation at B2B Afterwork Event "USA Canada" of Discover Airlines in Frankfurt, Nov 27 • Follow -up of Brand USA Travel Week & USA Canada Experience tour operator appointments • Personal sales call day on Nov. 13 Summary of Achievements • Confirmation of our participation at 132C/13213 Florida luxury campaign of new German tour operator "CRD Select" in collaboration with Palm Beaches and the Keys • Confirmation of our participation at Visit USA media event in Munich on Dec. 11 • Confirmation of our participation with brochure distribution through German tour operator "Fairflight" at five consumer travel shows in Germany and Austria from Nov 2024 to Jan 2015 • Execution of our participation with brochure distribution at Belgian 132C show "Joker Reisebeurs USA & Canada on Oct 20 • Execution of our attendance at Visit USA Halloween Event on Oct 26 and at USA Canada Experience in Zeist (Netherlands), from Oct. 31 to Nov. 1, 2024 • Preparation for our attendance at Discover Airlines Afterwork Event on Nov. 27 in Frankfurt • Final preparations for our tour operator faro trip to Naples, Marco Island & Everglades from Dec. 3-7 Sales Activities — 1132113 & 62C America Unlimited GmbH, Alexander Kohlenberg, Marketing Manager, Germany o Followed -up with Alexander to check on their room nights 2023 vs. 2024. He reported for following numbers: 2023: 210 pax / 205 room nights and 2024: 230 pax / 255 room nights o We prepared the content for our new Naples microsite site and approved it after having received the acknowledgement of Claudia Wood. The new Naples microsite is online: under https://www.arrerikareisen.at/traumziel/naples. Additionally, we proof-read the new travel offer which will include 2 nights in Naples and will be online shortly. By having a new Florida travel package online and because of our upcoming campaign we expect a positive development for the numbers of Amerikareisen.at under the company flag of America Unlimited. Knecht Reisen AG, Anja Meier, Product Manager North America, Switzerland o Anja contacted us regarding imagery for her Florida presentation which will be presented at the annual 132C travel show of Knecht Reisen mid of November. We provided the material and followed up with her also on the room nights to Naples, Marco Island & the Everglades. o For Naples and Marco Island they have registered a total of 210 room nights f2024,024 and they have lost the family travel segment due to the high prices in Florida. It is not just the hotel rates, but also all additional costs in destination such as food, tickets and excursions. o The families to Florida in the summer month have been a key market for them in the 20 Page 207 of 211 past and numbers have not recovered to 2019 level. DiaMonde will set up a conference call with Anja later in November to find out more details and to showcase options to stimulate business for 2025. DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany o DiaMonde contact Katja to check on their room nights and business development for 2024. o Overall, their numbers have recovered very well compared to last year and they have already booked 2,500 room nights for our region. Compared to 1,850 in 2023 this is a fantastic result and the outlook for 2025 is looking very positive. We gave her an update on the situation in destination after Hurricane Milton DiaMonde has set-up a personal meeting with her for Nov. 13. ■ America Unlimited GmbH, Timo Kohlenberg, Owner, Germany o Contacted Timo to follow-up their room nights for 2023 and he reported 1,310 room nights to our destination. Compared to 1200 room nights in 2024 this this a decent Increase. o To further increase sales for 2025 we are currently working on campaign ideas for Q1 2025. As soon as we have more detailed information available, we will share it with the CVB. Marketing Activities - Highlights ■ CRD Touristik, Nora Kutsche, Marketing Manager, Germany o We received the proposal for our planned luxury B2C/B2B campaign for newly founded luxury tour operator "CRD Select". We will collaborate with Palm Beaches and the Keys. o The campaign includes the following actMties: inclusion at Secret Escapes newsletter, YZ page print advertorial "Reise & Erholung" by MerkurTZ, inclusion at CRD Select newsletter with promotion of the new luxury travel package to Naples, Marco Island & Everglades, The Palm Beaches and Florida Keys and virtual staff training of the CRD staff. Partner Buy -In: USD 17,000 and timing for the campaign is Q4 2024 and Q1 2025. We confirmed this opportunity to CRD Select after receiving the acknowledgement of Claudia Wood ❑n Oct 30. Media 1 PR 1 Communications Activities — Highlights ■ Lari Lara — Zwischen Alltag & Fernweh, Isabel Lotz ■ Isabel Lotz of family and travel blog Lari Lara contacted us regarding a planned press trip t❑ Florida in summer 2025. She plans to write an article focusing on travelling with teenagers in Florida. Dia Monde has also connected her to Visit Florida to see if they can support flights and car rental. She is interested to visit MIA, the Keys, Space Coast, Punta Gorda and St. Pete/Clearwater. The article will be published on Insta, and she has 22 k followers. DiaMonde will follow up again in a few weeks. Paradise Coast has been allocated a series of 7 x Facebook activity posts on the German Paradise Coast Facebook Page (16,1k Followers). Overall reach for August is 2,405. Please see screenshots of the posts in the clipping report. 21 Page 208 of 211 Events Annette Eckhardt attended on behalf of Naples, Marco Island and Everglades CVB at the following events: o Visit USA Halloween Event, Frankfurt, Oct 2611: aver 100 travel agents attended the event USA Germany's Members Meeting, Frankfurt, Oct 25th "USA Canada Experience 2024" in Zeist, Netherlands from Oct 31 to Nov 1, 2024: 14 one-to- one meeting w. dutch tour operators and media, 70 travel agents attended the trainings sessions on day 2 . Naples, Marco Island & Everglades participated with brochure distribution through Belgian tour operator "Joker Reizen" at B2C travel show "Reisebeurs 2024" on Oct 20 in McIcheIen. Over 1,60C North America interested consumers attended the 1 day show and our brochures were distributed through the Florida booth of Joker Reizen. Addendum 0 diaMonde Clipping Report October 2024 22 Page 209 of 211 PARADISE COAST SPORTS COMPLEX (PCSCI — STAFF REPORT Marissa Baker, Sports Complex Manager with Collier County Reporting Period: September (Financials) & October/November 2024 Events PrSr GFNFRAI • FC Naples to start play in March of 2025. • The month of October: NFL Flag FB, Naples Canes Football Games, Starability 5k, Rocktoberfest, Fali Fest, Riverplate Soccer Tournament, and weekly local programming. ■ The Month of November: Legends Concert Series, Legends Lacrosse, Alliance Cup (TSG) Soccer tournament, USA TODAY Event, Pinnacle Lacrosse, Team 1 Connect Softball tournament, Field Hockey & local programming throughout the week! PCSC SEPTEMBER FINANCIALS September 2024 over % of Actual Budget Budget Budget Revenue $127,621 $ 232,423 $(104,803) 55% Cost of Goads Sold $ 43,310 $ 70,606 $ (27,297) 61% $ 84,311 $ 161,817 $ (77,506) 52% Gross Profit Expenses $119,946 $ 132,630 $ (12,784) 90% Net Operating Income $ (35,535) $ 29,197 $ 64,722 -222% Y D 2024 over % of Actual Budget Budget Budget Revenue $ 2,607,831 $2,484,787 $ 123,044 105% Cost of Goods Sold $ 943,177 $1,001,204 $ (58,027) 94% Gros Profit $ 1,664,654 $1,483,583 $ 181,071 112% Expenses $ 1,549,607 $1,506,524 $ 43,083 103% Net Operating Income $ 115,047 $ 22,941 $ 137,998 -601% 23 Page 210 of 211 PCSC MARKETING STRATEGY - 2024 • Mix of paid marketing strategies and community involvement. • Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events. ■ Attendance at major sporting conventions to enhance our presence on a national scale and build a 'waiting list' of event organizers and develop prospects for the future diamond fields. ■ Creation of a "Sports Tourist" guide to Collier County featuring access to local attractions, beaches, and excursions. ■ Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as a stimulus revenue driver for the local business community. PCSC MAINTENANCE The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. ■ Great Wolf Lodge has provided a $200,000 payment to the county consistent with contract terms for playground amenity. ■ The inclusion of a pavilion structure providing shade is considered for future development. We have some projects/purchases that are in process: • FPL Sports Lighting - Sand Volleyball courts in process. • Crowd Control Fence installed in stadium. • Portable Generator & flooring for large events have delivered. • The vendor has contracted a new landscaping company and is requesting proposals for cleaning services. • Post Storm Fence/Shade Repairs in process. 24 Page 211 of 211