TDC Agenda 11/19/2024COLLIER COUNTY
Tourist Development Council
AGENDA
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
November 19, 2024
9:00 AM
Commissioner Rick LoCastro, Chair
Clark Hill, Vice-Chair
Councillor Jared Grifoni
Susan Becker
Laura Radler
Nancy Kerns
Michael McComas
Edward (Ski) Olesky
Council Member Bill Kramer
All interested parties are invited to attend and to register to speak and to submit their
objections, if any, in writing to the Council prior to the meeting if applicable. For more
information, please contact Jay Tusa at (239) 252-4040. If you are a person with a
disability who needs any accommodation in order to participate in this proceeding, you
are entitled, at no cost to you, to the provision of certain assistance. Please contact the
Collier County Facilities Management Department located at 3335 Tamiami Trail East,
Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3
minutes unless the Chairman grants permission for additional time. Collier County
Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners
before the Board of County Commissioners and its advisory boards, register with the Clerk
to the Board at the Board Minutes and Records Department.
About the public meeting:
Two or more members of the Board of County Commissioners, Coastal Advisory
Committee, City of Naples City Council, and City of Marco Island City Council may be
present and participate at the meeting. The subject matter of this meeting may be an item
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for discussion and action at future meetings of these Boards.
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
Approval of today's Regular, Consent, and Summary agenda as amended (ex-parte
disclosure provided by Commission members for Consent agenda.)
4.A. Oct. 15, 2024 TDC Meeting Minutes (2024-1927)
4.B. Oct. 23, 2024 Special TDC Meeting Minutes (2024-1995)
5. Presentations
5.A. Paradise Sizzle Dining and Sports Shoots (2024-1855)
6. Tourism Director Report
6.A. Tourism Director update & TDT tax report (2024-1868)
7. Consent Agenda
All Matters listed under this agenda item are considered to be routine and action will be
taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
8. New Business
8.A. Recommendation to approve the expenditure of Tourism Development Tax (TDT)
Promotion funds to support the upcoming 2025 Tournament Success Group events up
to $18,000 and make a finding that these expenditures promote tourism. (2024-1723)
8.B. Recommendation to approve a request for Tourist Development Tax Funding, in an amount
not to exceed $103,800, for a Sports Complex Expansion & Tourism Impact Study for the
future phases of the Paradise Coast Sports Complex to be conducted by Hunden Partners, and
make a finding that this expenditure promotes tourism.
() (2024-1971)
8.C. Recommendation to approve a Work Order with Humiston & Moore Engineers to
provide professional engineering services for State required Annual Monitoring of
Collier County Beaches and Inlets for 2025 under Contract No. 18-7432-CZ for time
and material not to exceed $158,597 and make a finding that this item promotes
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tourism (Fund 1105, Project No. 90536). (2024-1999)
9. Old Business
10. Ten Minute Break
11. Marketing Partner Reports
11.A. Marketing Partner Reports (2024-1987)
12. Tourism Staff Reports
12.A. Tourism Staff Reports (2024-1875)
13. Council Member Discussion
14. Next Meeting Date
14.A. TDC Next Meeting Date - December 17, 2024 (2024-1854)
15. Adjourn
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MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
BOARD OF COUNTY COMMISSION CHAMBERS
Naples, FL - OCT. 15, 2024
LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of
Collier, having conducted business herein, met on this date 9:00 a.m. in REGULAR SESSION at 33299
Tamiami Trail East, 3rd floor
Naples, FL 34112 with the following members present:
Commissioner Rick LoCastro, Chair
Clark Hill, Vice Chair
Councilor Jared Grifoni
Susan Becker
Laura Radler
Nancy Kerns
City Council Member Michael McComas
Council Member Bill Kramer (excused)
Edward (Ski) Olesky (excused)
ALSO PRESENT:
Jay Tusa, CVB, Tourism Director
Sandra Rios, CVB, PR and Communications Manager
Colleen Greene, Collier County Attorney Office, Managing Assistant County Attorney
Buzzy Ford, CVB, Digital and Social Media Coordinator
Marissa Baker, Regional Manager, Paradise Coast Sports Complex
Neil Dorrell, Administrator at Pelican Bay
VIA ZOOM
Kristin Murphy, Paradise
Cindy Murrieta, VP of Media for Paradise
Anyone who needs a verbatim record of the meeting may request a video recording from Collier County
Communications & Customer Relations Department or view it online.
1. Call to Order: The meeting was called to order at 9:00 a.m.
2. Pledge of Allegiance: Led by Jared Grifoni.
3. Roll Call
4. Agenda and Minutes
a. Changes and Approval of Today’s Agenda
Move Presentations 8B to before 8A
Susan Becker motioned to approve
Nancy Kerns seconded
Motion passed unanimously
b.Susan Becker (?) motioned to approve Minutes from Sept. 17, 2024
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Nancy Kerns seconded
Motion passed unanimously
5. Public Comment
None
6. Tourism Director Report
a. Jay Tusa, CVB Tourism Director Update and Tax Collection Report
•Since our last meeting, we've had a couple of storms. We've had Hurricane Helene and Hurricane
Milton. Luckily the industry has done pretty. Some of our partners have had some damage, mostly
related to cleanup.
•The big challenge that we have, at least from a marketing perspective is now so many people
think when these storms happen to Florida, they just lump all these communities into one fell
swoop. Based on the conversation we had last meeting on marketing, I think it's even more
prudent now that we really have a deeper conversation later in the meeting with the marketing
plan and a couple of the few addendums that we're bringing back to you on that marketing plan.
Andy Miller with Coastal Zone Management is going to come into the meeting later to update you
on how the beaches are.
•August tourist development tax collections were at $2,651,744, resulting in a year-to-date total of
$44,419,470.
•August snapshot for visitors over occupancy rate was 45.4%, a decrease of 1.7% compared to
August of 23.
•The ADR saw a slight increase at 2% year over year, honestly that's relatively flat. The RevPAR
was $105.42. Like I said, essentially the same as last year at $105.17. Direct spending by visitors
and total economic impact of tourism in August increased by 1.3% and 1.2% respectively. The
total economic impact of tourism is currently up 10.9% so far.
•In terms of visitor attributes, August 2024 saw year over year increases in the number of visitors
traveling as couples, the number of visitors coming to the area to visit with friends and family and
the number of visitors who visited two to five times prior.
•Give you a little update on some awards that the CVB won. ¡ARTE VIVA! won several awards
from the International Festivals and Events Association, including gold for best single magazine
display ad, silver for best giveaway item, and bronze for best multimedia component.
•Thanks to the team and to the agencies that help support us in our efforts. Just a little bit on ¡Arte
Viva! You can see some of the artwork promoting Arte Viva that's on display here in the
Commissioners Chambers until the end of the month. This festival kicks off with a celebration in
November that includes six events centered around Día de la Muertas. Additional activities
throughout the year include concerts, arts exhibitions, food festivals and public art installations.
¡ARTE VIVA! is presented by the CBB and the Collier County Board of County Commissioners.
This enhances the visitor experience as well as the resident experience here in Collier County.
•I would like to recognize Councilor Jared Grifoni for his service. This is his last meeting with us
today. He is rotating off as his term is limited on Marco Island City Council. Thank you for your
service. We really appreciate all your input and work over the years. You've been a great asset
to this team, to the Council. And thank you for your service. And I do have a plaque for you.
Chairman LoCastro
This might be for a future meeting, but it's perfect timing right here to make sure we always have a
hotel person, a City Council, somebody from Marco. We want the best people possible to build a
Board that really represents the strength of Collier County and the diversity. I didn't know if that was
a Marco specific seat. Do you decide who replaces you?
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Jared Grifoni
•Let me say thank you to Jay, Sandra and everybody on the Board.
•This is my second term on the TDC. Marco Island has term limits. I'm completing my second
term on Marco as of November 5th.
•I reached out and informed the team that I was going to be resigning the remainder of my
term, effective November 5th. The City Council already has something scheduled for
discussion at our meeting tomorrow night to talk about appointments.
•For this as well as Marco because we've got a Councilor who's off on November 5th as well,
who currently serves on that Committee.
•Since it's an elected office position on the TDC, we're going to nominate another individual to
serve, and then that goes to the County and then ultimately that gets in front of you on the
BCC and you approve it or not.
•We've got some great Councilors remaining on the Council as well as new folks running. Deb
Henry is here. Thank you for coming out and showing your support.
•When we appoint someone here, they'll be very supportive of the role of the TDC and making
sure the right things happen for Collier County.
Chairman LoCastro
Jared has done so much for Marco Island and for this Board. Your expertise has really been valued.
Jared Grifoni
•The fact that Deb is here is great to see. When I first ran for City Council in 2016, there was a
lack of involvement from the City level to the County level, and that connection didn't really
exist. That was one of the things that I wanted to work hard at to improve. And we did that. I
was showing up at the BCC meetings and there were Marco Island items on the agenda, and
there was nobody there. That's changed now for the better.
•The City Council and the City Staff, and the citizens understand that connection is important.
And going forward, getting people who show that they care enough to be here, like Deb and
others, is super important.
7. New Business
a. Recommendation to authorize expenditure of Tourist Development tax funds for the Clam
Pass maintenance dredging project in the amount of $218,876.64 to reimburse the Pelican Bay
Services Division for construction and associated engineering, surveying, monitoring and
reporting. That was paid in advance by Pelican Bay Services Division and authorized the
necessary budget amendments, and make a finding that this item promotes tourism.
Neil Dorrell
I’m the Administrator at Pelican Bay prior to that I was a long term County employee. I work under
contract to the Board of County Commissioners to run their program there.
•We have a serious drainage problem that occurred at the north end of Bay Colony, adjacent to
the Ritz Carlton, the dune that was reconstructed after Hurricane Ian over washed into their only
drainage structure within Bay Colony. We've had contractors out there mechanically reopening
that.
•With respect to Clam Pass, the Board of County Commissioners own the conservation area and
the natural resource protection area at Clam Pass that includes the mangrove estuary.
•There are two environmental permits that are tied to that management plan with both the Army
Corps of Engineers and The Department of Environmental Protection. Some of the criteria with
respect to when the pass needs to be dredged or excavated to maintain the highest level of
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hydraulic efficiency and to keep itself open on an outgoing tide, which flushes the mouth of the
inlet and creates what's called the ebb shoal, are very important.
•At the beginning of the summer, the system began to fail. The Pass has not been hydraulically
dredged in almost 6 years. The management plan that is in place has worked quite well. We
monitor tide levels in the back bay in real time, and we measure the difference between mean
high tide, mean low tide, and we need the difference to be at least a half a foot of water for the
outgoing type to help scour itself in the backup materials.
•I'm here today to request a reimbursement of those funds that were authorized by the Advisory
Board at Pelican Bay. A total amount of $218,876.64, as outlined in the Executive Summary.
•Historically, you've had a very good partner in the Foundation at Pelican Bay, which is essentially
the Master Homeowners Association. They historically have reimbursed the County for any sand
that goes in front of their amenity at South Beach.
•The environmental permit obligates me to put sand first at the County Park at Clam Pass and fill
that to the maximum extent allowed under the environmental permit before we put any sand on
the north side of the inlet adjacent to their south beach facility. And while not required, they have
been a wonderful steward. They have been invoiced for $48,000 worth of the total of $218,876.64
and we expect to get that money back. At the time that that is booked and received, then we will
reimburse you for the TDC funds that have otherwise requested today.
•This is something that I will come and appeal to you for. This is an eligible use of TDC funds, not
only because of the unique Inlet that is represented there, but the fact that there is an adjacent
Public Regional Park that is the primary beneficiary of any of the work that we do.
Clark Hill
I'll move that we approve this agenda item with the understanding that it does contribute positively to
tourism.
Michael McComas seconded
Chairman LoCastro
Have TDC funds ever been used for a similar thing in previous storms?
Neil Dorrell
Constantly, in the past 15 years.
Motion passed unanimously with a vote of 8-0.
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b. Recommendation to approve the Tourism Development Tax (TDT) Promotion funds to
support the upcoming 2025 Florida Fastpitch Coaches Convention up to $1,500 and make a
finding that these expenditures promote tourism.
Marissa Baker
•This item is a grant for the Florida fast pitch coaches’ convention. I do have the promoter on the
zoom, should you like to hear specifics about the event. It is a coaches’ convention with seminars
and speakers and is meant to prepare coaches at any level to coach softball. They are going to
be utilizing the Sports Complex Stadium for their seminars and their sessions and paying for
catering services to be there. This is a first-year event at the complex and hoping to make it an
annual repeat event. We are requesting $1,500 to support the event. They are bringing in an
estimated $9,500 in bed tax along with paying up to 9,200 in catering. It's a good return on
investment. Because they are paying over $9,000 in catering, there is no facility fee.
Jared Grifoni moved to approve
Nancy Kerns seconded
Motion passed unanimously with a vote of 8-0.
c. Recommendation to approve the expenditure of Tourism Development Tax (TDT) Promotion
funds to support the upcoming 2025 True Lax All Region Games up to $5,000 and make a finding
that these expenditures promote tourism.
Marissa Baker
•This is also a first-year event January 17-19, 2025. They are relocating from the Bradenton area
to come to Collier County because of our destination and the facilities we have. This is for youth
lacrosse players up to high school age to come and play an eternity style event where over 40
different recruiters are going to be watching these kids play and get recruited. The estimated bed
tax was about 25,000 it's going to bring over 500 room nights. He's paying about $20,000 in a
facility rental and we're requesting $5,000 to help support hosting costs. Again, we believe that
it's a good return on investment.
Susan Becker moved to approve
Jared Grifoni seconded
Motion passed unanimously with a vote of 8-0.
8. Presentations
a. 2024 FBU Top Gun Recap, Marissa Baker, Regional Manager Paradise Coast Sports
Steve Quinn
•We're going over the Top Gun event we did June 27th to the 30th and I'm also going to talk a little
bit about the other events that we have coming here outside of FBU.
•Also, what we have coming up in about 60 days, which is our Football University National
Championship Tournament.
•So just to kind of give you an idea about Top Gun, everybody always asks, how do you get 2,000
kids here? So last March, we embarked on a 32-city tour. If you're a wrestling fan, think of WWF
meets Ringling Brothers, Barnum and Bailey Circus. That's what we do in football.
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•We go to 39 cities across the Country, pack up two trucks, football trucks all wrapped with all our
stars that played in our events. On the back it has the Marco Island CBB logo and Paradise Coast
logo and QR code that goes to the website. We travel one truck east of the Mississippi, one truck
west of the Mississippi, and we stop in 39 locations.
•At those events we have about 200 to 250 athletes that come to be trained by current and former
NFL and College coaches. About 40 to 50% of these athletes that attend our regional camps get
invited to Top Gun.
•We have over 500,000 followers on our social media platforms, Twitter, Facebook, Instagram and
TikTok.
•We had a 12% uptick this year in our lodging with over 2,700 rooms. We had over 25 hotels that
participated in our Top Gun event. Nearly $500,000 in hotel revenue, which was up again about
13%. Over 70% of our groups had 5 or more.
b. Collier Beaches Impacts from Hurricane Helene and Milton
Andy Miller, Coastal Zone Manager
•A slide presentation outlined the variances in sand erosion from both Hurricanes.
•Sand is being pushed from streets and parking areas back onto the Beaches.
•We let Mother Nature do what Mother Nature does, which is move that sand in general, especially
during the summertime, when we typically have a general or wave action from the southwest. The
water pushes that sand gently up onto the beach over the summer, and they call that a summer
profile. And then in the wintertime, we get the cold fronts that do just the opposite. They come in
and scour the sand back.
•And some new projects. Park Shore is being postponed to December, opposed to doing it in
between Thanksgiving and Christmas and having that interruption to the traffic flow. We're going
to wait till after New Year's and roll the trucks during January and early February.
Chairman LoCastro
Let’s break until 10:40
c. 2024-2025 Marketing Plan
Jay Tusa
•We're anticipating $48 million in Tourist Development Tax collections FY24. Tourism remains a
major job creator, supporting more than 28,000 jobs.
•Revenue from tourism helps improve beach related projects, benefiting both residents and visitors
alike.
•These beach projects that we discuss and approve to fund, are being funded through TDC funds.
It’s important for people understand that we’re not using general fund dollars to support those
efforts and initiatives.
•Local businesses thrive on tourism spending which strengthens the local economy and creates
stability. Sustainable tourism practices protect the environment while maintaining a high-quality
visitor experience. Tourist visitation saves the average Collier County household $1,525 in taxes
annually.
Tourism enhances residents quality of life by supporting cultural, recreational and environmental
projects.
Joseph St. Germain, President Downs & St. Germain Research
Slide presentation handout
•You're looking at your key metrics of Tourist Development, tax, direct spending, number of
visitors, room nights, average daily rate.
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•Those metrics are all up significantly for the fiscal year. We know they've slipped a little bit in the
last few months and September is likely not going to be as strong due to the hurricanes and some
other things.
•Occupancy was down 3%. In the previous fiscal year some units were not available, but they were
available this year. So, there's just more supply available overall and that's how occupancy can
be down, but room nights are up.
•Since April 2024 this county has had all-time highs in terms of leisure and hospitality employers.
Business vacancy rates remain low.
•Florida and the Nation’s labor shortages have been causing some issues that is hindering growth
in some areas and will continue to be a challenge.
•As we look at how long they plan planned a trip in advance. The typical visitor plans their trip
about two months in advance. But you have significant percentages especially in the, in the peak
season where that planning takes a longer period.
•The average length of stay is about six nights, and the typical travel party size is about three
people.
•From the last meeting we saw questions like are why are visitors choosing competitors
destination? Why are they not choosing Collier County? Why do they choose Collier County?
•Let's, investigate Collier County's unique value proposition and brand identity. Let's validate
advertising brand strategies and really look at the campaign messaging and create a direction.
•These are some of the things that have come up that we've shared with Jay's team and the
paradise team that went into what we're about to propose today with the marketing.
Kristin Murphy
Slide presentation handout
•This section is going to outline the key pillars that are going to guide our efforts throughout the
entire year.
•One of the first things that we do is collaborate with all the partners that's primarily working with
Downs & St. Germain and the CVB team. We also work with other sales teams and some of these
research partners you see on the slide to help guide our efforts. Now, it's essential that we rely
on robust and diverse data and insights. Downs & St. Germain is phenomenal and they're very
well known in the industry, and they also utilize a number of these different resources as well.
•We incorporate this research into our strategic recommendations. These resources also allow us
to remain very competitive and make sure that we're effectively positioning the destination against
our competition.
•We tailor all the content that we create based on who we're speaking to. It's not just a one size
fits all approach.
•We don't produce one piece of content and hope that it works for everybody. We take content and
we specifically cater it towards our audience based on their demographics, their interests, their
behaviors. We do this so that we can drive deeper, deeper engagement and highlight the richness
of our destination. Something I want to focus on here that's not mentioned is the importance of
first party data.
•First party data is going to be at the core of everything that we are focused on doing. And again,
it's a priority for us moving forward and allows us to understand consumers behaviors, their
preferences without relying on external real resources.
•This relationship really enables us to deliver highly personalized and effective marketing
campaigns while ensuring that we remain compliant with data privacy laws. Ultimately, it pretty
much empowers us to make smarter data driven decisions, better engagement and higher returns
on investment. You’re looking a list of the five core campaigns we're going to be doing. A
sustaining campaign, a fall, winter, spring, summer, and the international campaigns.
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•We're going to be concentrating our efforts on increasing occupancy. We allocated more
significant portions of the marketing spend accordingly. This approach is going to allow us to
maximize the impact during these slower periods which we've discussed over the last several
meetings.
•Our campaign for FY25 will continue to build upon the Only Paradise Will Do theme showcasing
unique experiences and elevated lifestyle for our destination.
Chairman LoCastro
Just my feedback. The folks that we cater to are older and so if they must reach for reading
glasses or must squint to see if it's Naples or if it's Los Angeles it isn't as effective.
I love the campaign, but the biggest thing at the end, we want people to remember when they flip
the pages, what did I just look at? Whether it's in a magazine or it's on a billboard or whatever,
you have a few seconds to embed in their minds.
Cindy Murrieta, VP of Media for Paradise
•The strategy we're going to employ is a little bit different for each segment. And these are the two
key audience segments.
•The first group is what we're calling the aspiring luxury visitor and those are 2 earner households
with incomes of 175k plus or net worth of 100k to 1 million and they are drawn to branded luxury
and value.
•The luxury elite, the second segment, are the high-net-worth individuals of a million plus and they
seek a little bit different type of experience.
•The campaign, which will start in November and go through the year is the backbone of the paid
media that's out there. This will be in the markets that we've selected that you see there.
•They're a mix of Northeast, Midwest and Florida Markets and this is based on all of the media we
look at Expedia, Down & Saint Germain, Zydeco and who was most responsive to our actual
advertising, which is what we see from Adara Impact.
•The approach for this sustaining campaign will include the Google paid search, Facebook,
Instagram and Pinterest.
•It will be OTA’s like Expedia and Kayak.
•The messaging will be tailored to both the aspiring luxury traveler and the luxury elite and will
rotate seasonally.
•November and December we focus on the Midwest.
•For the winter campaign we select the markets that are showing the most traction. Also, the
emerging markets from last year like Cleveland, the year before, Hartford, New Haven.
•With international it is the UK, Germany, Canada. We know that the international visitation has
rebounded, but we still have a lot of opportunity there. We know that we have those B2B efforts
with the boots on the ground in Germany and UK with the travel and tour operators.
•Canada is super important. We have seen a lot of growth from Canada. It used to just be that we
did winter campaigns for Canada, but a few years ago we switched to really doing longer
sustaining campaigns so we could get them to visit farther into the summer and that has really
worked for us.
•We’re going to focus that on Greater Toronto and the Golden Horseshoe area. We really want to
reach people as an alternative to that traditional cottage country visits where they go to the north
of Ontario.
•We have three options for supplemental budget options here, and they range from $5 million to
$3.7 million and the last is $2.4 million.
Jay Tusa
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•I have a slide presentation of marketing budgets from other Florida Counties and the takeaway is
there are some of our competitive sets that are outspending us. They have bigger staffs.
•So I think with the request for the TDC Council and asking for us to bring back some addendums
to the marketing plan, certainly with current trends with the economy and visitation in general to
Florida, and then obviously, in light of the storms that we just had over the past few weeks, I think
that it would be prudent to spend some additional dollars on marketing.
•As we review this, we can get into the finer points of what that amount should look like and what
the Council might want to recommend ultimately to the Board of County Commission.
Chairman LoCastro
So, we have money sitting there that we're not investing?
Jay Tusa
•We had a big reserve in advertising, 12.2 million.
•We’re at 6 million now and what we're looking at now is supplemental.
•I’m going to turn it back over to Paradise and they can present the components of the different
options for us to consider.
Paradise presents slides demonstrating options (handout)
Jared Grifoni
The expansion into new markets is important as well as increasing our marketing in current market
areas Comparing this to the second option, the only difference is the number of markets to
expand into and the number of marketing to add additional marketing. . Therefore, the first option
makes sense.
Chairman LoCastro
This is a ticking time bomb for us. Do we need to talk, do a deeper dive, do a pre brief, do we
need to do something between now and the second Tuesday in November? Because it's going
to be on that agenda.
How much time does, how much in advance do we need to advertise an emergency meeting?
Colleen Greene
72 hours is probably the minimum.
Clark Hill
I like the idea of doing the vote now in support of up to the amount of option one.
And then we meet separately and if we don't have a quorum, then we can still go in.
Jay Tusa
Like Mr. Hill said, move forward, approve it, give staff a direction to work up the presentation for
the Board, then come back and present that here and then get some thoughts and ideas.
Clark Hill makes the motion that we approve option one, not to exceed amount of the total cost of
$,067,500, obtain staff's input into how it's presented, how it's organized and what the contextual
part of it is. And that it supports tourism.
Susan Becker seconded
Motion passed unanimously with a vote of 8-0.
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Chairman LoCastro
Between now and this emergency meeting that we're going to have. What I would say to
somebody if you can't make it in person, still call in, because your inputs important and we can
have the benefit of your expertise.
Jay Tusa
I was just handed the dates that are available next week, and it's just one day, Wednesday,
November 23rd.
Chairman LoCastro
•I think we conclude this meeting now so we can all do what we need to do. We all have access
to the slides. Tying the slides on to the end of the emergency meeting, if we have time just to sort
of go through them or you pick out the highlights would be beneficial if we're going to come here
anyway.
•We're not coming here to just look at your BCC presentation, and then we leave in 20 minutes,
we can make good use to that meeting.
9. Consent Agenda
Items 9.A & 9.B moved to 7.B & 7.C
10. Old Business
11. Ten Minute Break
12. Marketing Partner Reports
13. Tourism Staff Reports
14. Council Member Discussion
15. Next Meeting Date
TDC Next Meeting Date November 19, 2024
16. Adjourn
12:39 pm
COLLIER COUNTY TOURIST DEVELOPMENT COMMITTEE
_______________________________________
Chair, Commissioner Rick LoCastro
These minutes were approved by the Committee on ___________, as presented, ____________, or as amended
___________.
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COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor, Naples, FL 34112
OCT. 23, 2024 – 1:00 P.M.
Commissioner Rick LoCastro, Chairman
Clark Hill, Vice-Chair
Councilor Jared Grifoni (attended via ZOOM)
Susan Becker
Laura Radler
Nancy Kerns
Councilman, Michael McComas
Council Member Bill Kramer
Edward (Ski) Oleski (absent)
ALSO PRESENT:
Jay Tusa, CVB, Tourism Director
Sandra Rios, CVB, PR and Communications Manager
Colleen Greene, Collier County Attorney Office, Managing Assistant County
Attorney
Buzzy Ford, CVB, Digital and Social Media Coordinator
VIA ZOOM
Barbara Karasek, Paradise Advertising, CEO
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
An in person quorum was established at 7.
Michael McComas made the motion to allow Jared Grifoni to appear by Zoom.
Clark Hill seconded
Motion passed unanimously 7-0
The quorum was established at 8 individuals of the meeting.
4. Agenda and Minutes
Susan Becker motioned to approve Agenda change of 8b to 8a
Nancy Kerns seconded
Page 14 of 321
2
Motion passed unanimously 8-0
5. Presentations
None
6. Tourism Director Report
None
7. Consent Agenda
No items
8. New Business
8a. Recommendation to approve an FY 2025 budget amendment in the
amount of $390,000. To allocate reserves for post Hurricane Milton recovery for
tourism marketing and make a finding that this action promotes tourism.
Barbara Karasek on Zoom with slide presentation
•Over the past 10 weeks or so, we finalized the annual destination marketing plan
to grow tourism. And as we've been discussing with Jay and the CVB team on
solutions to springboard our economy, we identified a three-pronged approach.
•Owned media channels, partner relationships and paid media advertising.
•And optimizing our creative messaging will be tailored against the three groups
•Leisure audiences, groups and meetings and weddings.
Chairman LoCastro
•So, this isn't something new. Remember, you've got several new commissioners
up here that have never been asked for emergency spending by the TDC. We
need to set the table a little bit and remember I was saying find out the last time
we asked for this, what it was, and if you don't have it, that's fine.
•But being able to say this is a formality. That we come to the BCC for emergency
spending after storms, just like many of the other departments and not make it
sound like it's some special thing that you're sneaking in. To them it might sound
like you're trying to do something new to spend more money, which isn't the case.
Barbara Karasek
Slide presentation continues.
Chairman LoCastro
•I haven't heard the word emergency, emergent, hurricane. We need to fund with
money we already have. Here's where we're going to fund it and why we're looking
for your approval.
•This detailed plan would be something to discuss when you have your one on ones
with the Commissioners, but it starts to just sound like more marketing spending,
not emergency hurricane recovery, which is what it is.
•This is emergency spending in response to the disasters we've had. And you're
just asking for approval to spend money you already have in the account. And to
Page 15 of 321
3
your point, being able to say we have, you know, this doesn't exhaust the account,
but this is what the account's for. It's time to dip into it.
Clark Hill
This would come after the request to withdraw some of our funds for additional advertising
and marketing for the next fiscal year. I think that if this comes first, I think people can
say, well, you know, you've already gotten $390,000 dollars. Why do you need more?
Chairman LoCastro
I thought getting it out of the way is a formality, but your point is well taken. There could
be a commissioner or two that sits there and says, okay, so I just allowed you to spend
almost half a million dollars, and now you're asking me for 5 million more.
Laura Radler
I think the most important thing is the supplemental, so we must do whatever it takes to
get that through. I mean, if we must take $390,000 from the supplemental and use it
towards emergency. Then why can't we do that?
Jay Tusa
We could take existing dollars out of our budget even without the supplemental, just our
normal marketing budget and address hurricane response. We've done that in the past. I
believe, from conversations I had with Sandra, that’s what we did for Ian. We didn't ask
for emergency funds.
Chairman LoCastro
Like I said, if you can just do one ask and then you can figure out how to parlay out the
money and it's. It's legitimate. We must make sure that the process allows the
Commissioners to do one vote and then gives you the latitude to be able to do that. I like
the sound of that better.
Barbara Karasek
We're in emergency crisis response today, so we're using existing dollars out of the
current fiscal. In the past we got the emergency funds, and it replenishes the coffers, so
we can get from point A to point B a lot of different ways. But we want all of you to know
we're currently in crisis response mode right now for what's needed for the CVB team to
do what they need to.
Bill Kramer
What Barbara just said is way more compelling than anything that's written in any of the
memo or any of the documentation.
Jay Tusa
Can we put this aside for the moment and move on and then come back to this item later
in the meeting?
Colleen Greene
Page 16 of 321
4
You can table it until the end of the meeting, but we have to come back and get a vote
either way, yes or no.
Jay Tusa
Table that for the moment. We'll come back to it a little later.
Susan Becker
I would like to move that we have this executive summary saying recommending an
additional amount of 390,000 to allocate reserves for post Hurricane Milton recovery for
tourism marketing and make a finding that this action promotes tourism.
Nancy Kerns seconded
Motion passed unanimously 8-0
Colleen Greene
I just want to confirm that the authorization from the TDC is the expenditure of up to
$390,000. It's up to, up to $390,000.
Chairman LoCastro
Let's make sure we get that consistent on the executive summaries and all that.
8b. Recommendation that the Tourism Development Council consider the
supplemental marketing plan selected by the Council at their Oct. 15, 2024,
meeting, utilizing operating reserve funds not to exceed $5,067,500 to ensure
Collier County’s competitiveness in the tourism market, to finalize a
recommendation to the Board of County Commissioners and to make a finding that
these actions promote tourism.
Jay Tusa
A presentation of slides.
Chairman LoCastro
Supplemental means extra. We're not asking for extra.
You're not asking for funds. You're asking for permission to spend.
Bill Kramer
Enhanced marketing.
Jay Tulsa
Slide presentation continues.
Because of our tourism success, we have money in reserve accounts, and today we're
talking about tapping into some of those dollars.
Chairman LoCastro
Investing some of those dollars.
Jay Tusa
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5
•Upon joining the team seven months ago, I was tasked to bring a fresh perspective
to the County's tourism efforts. With my decades of experience in destination
marketing, I bring a different type of strategy to this role.
•This presentation is a point of view as we rethink our approach to challenges and
using data differently and better to drive more informed business decisions. When
analyzing the data and the projections for what's ahead, the tourism outlook is not
as bright as it could be.
•By the time we're finished having our conversation today, maybe it ends up being
six or eight slides. And we do focus more on the tourist development tax versus
occupancy, and we can chat a little bit more, you know, once I finish.
•Maybe what we do is crunch these numbers and see if we can pull a few bullet
points out that reflect the discussion and have three, four bullet points versus all
this information.
Clark Hill
•But it's clear that the occupancy trend is declining and that's what we need to stop
and reverse. Because if we don't do that what will follow is the tourist tax
collections.
•We had two hurricanes back-to-back. That's going to cost us a lot. As you know,
48% of everything we collect goes to the beaches, and it's going to take every bit
of that.
•Now I'm reading about Red Tide, it's going to follow thanks to the turbulence in the
water.
•We've got a real need for those funds and a potential decline in what generates
them.
Jay Tusa
•So here we can look at our budget and staffing with other destination marketing
organizations within the State of Florida. As you can see, several of our
competitors collect 6% tourist development tax. We are currently collecting 5%.
•Other destinations allocate higher percentage of their TDT revenue to marketing,
promotion and advertising, which is a crucial factor in their ability to drive demand.
The average percentage of tourist tax collection reinvested on tourism marketing
is 22% out of this chart and Collier County at 13%.
Clark Hill
I think the order that this should be in is the percent TDC spent on advertising listed first.
If you re-order this, we'd be almost last.
Chairman LoCastro
This slide should be re-ordered. The first one up there would be Amelia Island. Then you
would have the Palm Beaches. Or the first one could be Fort Myers.
Laura Radler
Page 18 of 321
6
The only thing I will encourage you is to focus on off season because they don't want to
hear that we want more visitors.
Chairman LoCastro
And it's not budget request. It's a spend request. You're asking to spend money, not to
increase the budget from existing funds.
Enhanced marketing plan request.
Jay Tusa
It could be enhanced marketing spend requests.
I want to clarify the $13 million reserve. It's $12.2 million.
Colleen Greene
And just to be clear, for the TDC, we need you to approve the expenditure of funds not to
exceed. We have the $390,000, and we've added the $5,067,500. And so, if down the
road, Jay gets direction to again separate out the two items, the TDC is clearly approving
the $5,067,500 plus the $390,000. Whether it's on one executive summary or two. You're
authorizing that expenditure of funds?
Clark Hill made the motion that we authorize the ask to be not to exceed $390,000 against
the emergency fund and not to exceed $5,067,500 against the reserve funds because we
need it to promote tourism.
Chairman LoCastro seconded
Motion passed unanimously 8-0
8c. Recommendation to approve the FY 2024-2025 Destination Marketing
Plan and make a finding that this action promotes tourism.
Jay Tusa
At our last meeting on October 15, 2024, we had presented the deck, the presentation for
this item, but we did not present the long format of this. And so happy to review anything
at this point, or we just need to get approval of the marketing plan today to move forward.
Clark Hill motioned to approve Marketing Plan 2024-2025 recommendation.
Susan Baker seconded
Motion passed unanimously 8-0
9. Old Business
None
10. Council Member Discussion
None
11. Adjourn
Page 19 of 321
7
Meeting adjourned 3:06 p.m.
Collier County
Tourist Development Council
__________________________________________________
Rick LoCastro, Chairman
These minutes were approved by the Committee or Chairman (choose one)
on ________________as presented _______________, or as
amended______________.
Page 20 of 321
2024 Sizzle Dining Campaign Recap
Page 21 of 321
2
Sizzle Dining | Campaign Recap
September 5 - 25, 2024
Sizzle Dining is a 3-week long, annual, community-driven event that
celebrates the culinary landscape in Collier Counties by offering 3-course
dinners and 2-course lunches at a discounted, set price.
Total Impressions: 6,760,253
Landing Page Visits: 17,028
Run Dates: 8/19-9/22/2024
Target: Florida residents (excluding Collier County)
The digital campaign is anchored by the following tactics:
●Paid social media
●Paid Search
●Mobile Campaign targeted to dining enthusiasts
●Email Marketing
●Streaming Audio and Radio
●Streaming, video, and banners running on Food Network, Travel
Channel, HGTV Page 22 of 321
3
Digital | TripAdvisor, MobileFuse & Paid Search
●Q1 Media - Digital banner campaign targeting Collier
County opted-in and look-alike audiences.
●MobileFuse - Mobile banners campaign targeting
Florida residents.
●Google Paid Search: Keywords to capture those
Florida Residents looking for culinary tourism, food
festivals, dining, etc. in Florida.
Total Digital Impressions: 3,257,380
Page 23 of 321
4
Email Marketing | Flamingo Magazine
Flamingo Magazine - Key LimeFlamingo Magazine - Fresh Squeezed
Aug. 28, 2024. 32% open rate; 10% click rate; 10K sendsSept. 4, 2024. 35% open rate; 12% click rate; 10K sends
Page 24 of 321
Audio & Radio | Spotify & NPR
Spotify - Music and Podcasts - Streaming audio campaign targeting listeners with interest
in dining and travel.
NPR
○Tampa/St Pete/Sarasota (WUSF-FM)
○Orlando (WMFE-FM)
○Miami/Ft. Lauderdale and West Palm Beach markets (WLRN-FM)
Total Audio Impressions: 1,898,800
Spotify Spot
NPR Spot 1
NPR Spot 2
Page 25 of 321
Streaming/Video: Warner Bros./Discovery Networks
Streaming, video, and display campaign with placements on the Food Network, Travel,
and HGTV platforms.
The video placements ran on streaming and across desktop and mobile, as well as pre-roll
and mid-roll video.
The display placements ran across Food Network, Travel Channel and HGTV websites
Total Impressions: 1,138,697
(Video spot on next slide)
Page 26 of 321
Sizzle Dining TV Spot
https://vimeopro.com/paradiseagency/cct-0826-sizzle-dining-campaign-streaming-warner-bros Page 27 of 321
8
This year from September 5th - September 25th, each of the participating restaurants offered a 3-course prix fixe dinner
menu for just $29, $39 or $49, and some restaurants will also offer a 2-course lunch for only $19 or $29.
For every Sizzle Dining meal purchased during the three-week event, each participating restaurant donated $1.00, directly to
Blessings in a Backpack of Southwest Florida, a local 501c3 charity that feeds local food-insecure elementary students every
weekend during the school year. #DineWithPurpose
The Results and Local Impact
Local Participating
Restaurants
+114 62,529
Prix Fixe Meals Sold
$62,529.00
Total dollars donated to
Blessings in a Backpack
==
Page 28 of 321
THANK YOU
9 Page 29 of 321
Sports Complex Content Capture
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11
Sports Complex | Project Overview
The Paradise Coast Sports Complex has undergone a significant
transformation since our last asset capture in 2020, with the addition of
new fields and advanced developments.
With these changes, we aimed to:
●Capture fresh footage + photography of the complex to be utilized
across various marketing and sales materials.
●Showcase all aspects and spaces of the sports complex
●Capture empty spaces to showcase the venue’s full potential and
capabilities.
●Compliment existing materials/assets with new ones for marketing
and selling purposes
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12
Sports Complex | Highlight Video
https://vimeopro.com/paradiseagency/cct-0256-paradise-coast-sports-complex-content-curation-post-production-time
Page 32 of 321
13 Page 33 of 321
14 Page 34 of 321
15 Page 35 of 321
16
Focuses:
●Families
●Sport Enthusiasts
●Sports Complex visitors
●Prospect partners
●Residents
●Community Stakeholders
●Potential Investors
Content Examples:
●New Website Articles
●Updating & Optimizing Existing Articles
●Social Media Programs
●Specific Content Topic Guides
Sports Complex | Content
Page 36 of 321
THANK YOU
17 Page 37 of 321
Collier County Tourist Development Tax Revenue
Fund Reporting Fund Adopted Budget
Updated Annual
Forecast Budgeted YTD YTD Actual
Variance to
Budgeted YTD
Beach Park Facilities 1100 1,234,300 1,732,975 1,171,682 1,670,651 498,969
TDC Promotion 1101 12,221,500 17,967,188 11,601,481 17,246,259 5,644,777
Non‐County Museums 1103 658,500 924,543 625,093 889,181 264,088
TDC Admin 1104 - - 0 - -
Beach Renourishment 1105 13,438,900 18,868,407 12,757,120 18,185,117 5,427,997
Disaster Recovery 1106 - - 0 - -
County Museums 1107 2,000,000 2,000,000 1,898,536 2,000,000 101,464
TDC Capital 1108 4,923,200 6,912,243 4,673,437 6,665,097 1,991,659
Gross Budget 34,476,400 48,405,356 32,727,350 46,656,304 13,928,954
Less 5% Rev Res (1,723,800)40.40% % Over/(Under) Bud 42.6%
Net Budget 32,752,600
Collections
Month Reported Actual Cum YTD
% Budget
Collected to
Date
% Variance FY23
Collections
% Variance FY22
Collections
% Variance FY21
Collections
Nov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41%
Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35%
Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59%
Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87%
Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31%
Apr 8,138,935 31,797,770 92.23% 11.53% -2.59% 22.15%
May 4,267,727 36,065,497 104.61% 5.48% -11.71% 6.09%
June 3,143,665 39,209,162 113.73% 14.89% 1.63% 18.48%
July 2,558,564 41,767,726 121.15% 4.98% -3.32% -2.46%
Aug 2,651,744 44,419,470 128.84% -4.10% 2.84% -7.80%
Sept 2,236,835 46,656,304 135.33% 0.17% 11.56% 8.71%
Oct - 46,656,304 135.33% n/a n/a n/a
Total 46,656,304 46,656,304 YTD 11.08% 2.29% 36.39%
97.0% 97.0% 97.0%48,405,356 Forecast
Budget Comparison
5 Yr History-Cum
5 Yr History-
Monthly
Budgeted
Collections
Actual
Collections
Budget to Actual
Variance
Updated
Forecast
Nov 4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657
Dec 10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362
Jan 18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180
Feb 30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419
Mar 44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217
Apr 61.4% 16.6%5,723,547 8,138,935 2,415,388 8,138,935
May 71.9% 10.5%3,606,621 4,267,727 661,106 4,267,727
June 78.3% 6.5%2,229,096 3,143,665 914,569 3,143,665
July 84.1% 5.8%1,983,274 2,558,564 575,290 2,558,564
Aug 90.0% 6.0%2,053,876 2,651,744 597,868 2,651,744
Sept 94.9% 4.9%1,685,186 2,236,835 551,648 2,236,835
Oct 100.0% 5.1%1,749,050 - - 1,749,050
Total 100.0% 100.0%34,476,400 46,656,304 13,928,954 48,405,355
% over/(under) budget 42.6%40.40%
FY 24 TDT Collections Report
30-Sep-2024
$‐
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported
Tourist Development Tax Collection Curve
Budgeted Collections
Actual Collections
M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\11‐TDC Updates September.xlsx
Page 38 of 321
Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,234,300 1,732,975 1,171,682 1,670,651 498,969 TDC Promotion1101 12,221,500 17,967,188 11,601,481 17,246,259 5,644,777 Non‐County Museums1103 658,500 924,543 625,093 889,181 264,088 TDC Admin 1104 - - 0 - - Beach Renourishment1105 13,438,900 18,868,407 12,757,120 18,185,117 5,427,997 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 1,898,536 2,000,000 101,464 TDC Capital1108 4,923,200 6,912,243 4,673,437 6,665,097 1,991,659 Gross Budget 34,476,400 48,405,356 32,727,350 46,656,304 13,928,954 Less 5% Rev Res(1,723,800)40.40% % Over/(Under) Bud 42.6%Net Budget 32,752,600CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY23 Collections% Variance FY22 Collections% Variance FY21 CollectionsNov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41%Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35%Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59%Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87%Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31%Apr 8,138,935 31,797,770 92.23% 11.53% -2.59% 22.15%May 4,267,727 36,065,497 104.61% 5.48% -11.71% 6.09%June 3,143,665 39,209,162 113.73% 14.89% 1.63% 18.48%July 2,558,564 41,767,726 121.15% 4.98% -3.32% -2.46%Aug 2,651,744 44,419,470 128.84% -4.10% 2.84% -7.80%Sept 2,236,835 46,656,304 135.33% 0.17% 11.56% 8.71%Oct - 46,656,304 135.33% n/a n/a n/aTotal46,656,304 46,656,304 YTD 11.08% 2.29% 36.39%97.0% 97.0% 97.0%48,405,356ForecastFY 24 TDT Collections Report30-Sep-2024M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\11‐TDC Updates September.xlsxPage 39 of 321
Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657 Dec10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362 Jan18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180 Feb30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419 Mar44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217 Apr61.4% 16.6%5,723,547 8,138,935 2,415,388 8,138,935 May71.9% 10.5%3,606,621 4,267,727 661,106 4,267,727 June78.3% 6.5%2,229,096 3,143,665 914,569 3,143,665 July84.1% 5.8%1,983,274 2,558,564 575,290 2,558,564 Aug90.0% 6.0%2,053,876 2,651,744 597,868 2,651,744 Sept94.9% 4.9%1,685,186 2,236,835 551,648 2,236,835 Oct100.0% 5.1%1,749,050 - - 1,749,050 Total100.0% 100.0%34,476,400 46,656,304 13,928,954 48,405,355 % over/(under) budget 42.6%40.40% $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\11‐TDC Updates September.xlsxPage 40 of 321
FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS
OCTOBER 2024
FOR THE MONTH OF SEPTEMBER 2024 VENDOR TAX COLLECTIONS
BREAKDOWN FISCAL
2022-2023
FISCAL
2023-2024
DIFFERENCE %
OVERALL COLLECTIONS
(includes minor
categories not shown
below)
Current Month $2,233,040 $2,236,834 $3,794 %0.16
Year to Date $43,847,134 $48,759,945 $4,912,811 %11.20
HOTEL / MOTEL
Current Month $1,385,687 $1,400,270 $14,583 %1.05
Year to Date $24,819,607 $28,963,389 $ 4,143,782 %16.69
REALTORS
Current Month $88,359 $40,952 - $47,407 - %53.62
Year to Date $4,955,288 $4,206,917 -$ 748,371 - %15.10
INDIVIDUALS
(APTS/CONDOS
S F HOMES)
Current Month $727,688 $762,501 $34,813 %4.78
Year to Date $13,541,782 $15,027,164 $1,485,382 %10.96
Page 41 of 321
Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 10/02/2024 10:35AM
1
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- September ---- Tourist Tax ---- 09/01/2024-9/30/2024 --
CC - Collier County - Unincorporated 2024 September 1,324,836.78 1,324,836.78 Tourist Tax
EC - Everglades City 2024 September 9,839.96 9,839.96 Tourist Tax
IM - Immokalee 2024 September 3,075.30 3,075.30 Tourist Tax
MI - Marco Island 2024 September 596,985.87 596,985.87 Tourist Tax
NA - Naples 2024 September 302,096.59 302,096.59 Tourist Tax
CC - Collier County - Unincorporated, EC -
Everglades City, IM - Immokalee, MI - Marco Island,
NA - Naples
2024 September 2,236,834.50 2,236,834.50 Tourist Tax Grand Total
Page 42 of 321
Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 10/02/2024 10:48AM
1
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any ---- Tourist Tax ---- 10/01/2023-09/30/202 4 --
CC - Collier County - Unincorporated 2023 October 1,282,716.83 1,282,716.83 Tourist Tax
CC - Collier County - Unincorporated 2023 November 1,533,376.89 1,533,376.89 Tourist Tax
CC - Collier County - Unincorporated 2023 December 1,941,495.45 1,941,495.45 Tourist Tax
CC - Collier County - Unincorporated 2023 December, November, October 4,757,589.17 4,757,589.17 Tourist Tax
CC - Collier County - Unincorporated 2024 January 2,576,681.35 2,576,681.35 Tourist Tax
CC - Collier County - Unincorporated 2024 February 3,890,087.07 3,890,087.07 Tourist Tax
CC - Collier County - Unincorporated 2024 March 3,800,152.93 3,800,152.93 Tourist Tax
CC - Collier County - Unincorporated 2024 April 4,492,238.94 4,492,238.94 Tourist Tax
CC - Collier County - Unincorporated 2024 May 2,420,995.21 2,420,995.21 Tourist Tax
CC - Collier County - Unincorporated 2024 June 1,772,844.22 1,772,844.22 Tourist Tax
CC - Collier County - Unincorporated 2024 July 1,424,866.87 1,424,866.87 Tourist Tax
CC - Collier County - Unincorporated 2024 August 1,492,026.76 1,492,026.76 Tourist Tax
CC - Collier County - Unincorporated 2024 September 1,324,836.78 1,324,836.78 Tourist Tax
CC - Collier County - Unincorporated 2024 April, August, February,
January, July, June, March,
May, September
23,194,730.13 23,194,730.13 Tourist Tax
CC - Collier County - Unincorporated April, August, December,
February, January, July, June,
March, May, November,
October, September
27,952,319.30 27,952,319.30 Tourist Tax
EC - Everglades City 2023 October 7,650.91 7,650.91 Tourist Tax
EC - Everglades City 2023 November 9,557.40 9,557.40 Tourist Tax
EC - Everglades City 2023 December 12,574.19 12,574.19 Tourist Tax
EC - Everglades City 2023 December, November, October 29,782.50 29,782.50 Tourist Tax
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Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
EC - Everglades City 2024 January 16,827.32 16,827.32 Tourist Tax
EC - Everglades City 2024 February 22,389.06 22,389.06 Tourist Tax
EC - Everglades City 2024 March 29,515.20 29,515.20 Tourist Tax
EC - Everglades City 2024 April 50,858.96 50,858.96 Tourist Tax
EC - Everglades City 2024 May 23,699.77 23,699.77 Tourist Tax
EC - Everglades City 2024 June 12,462.15 12,462.15 Tourist Tax
EC - Everglades City 2024 July 11,991.80 11,991.80 Tourist Tax
EC - Everglades City 2024 August 9,347.28 9,347.28 Tourist Tax
EC - Everglades City 2024 September 9,839.96 9,839.96 Tourist Tax
EC - Everglades City 2024 April, August, February,
January, July, June, March,
May, September
186,931.50 186,931.50 Tourist Tax
EC - Everglades City April, August, December,
February, January, July, June,
March, May, November,
October, September
216,714.00 216,714.00 Tourist Tax
IM - Immokalee 2023 October 3,844.89 3,844.89 Tourist Tax
IM - Immokalee 2023 November 4,155.17 4,155.17 Tourist Tax
IM - Immokalee 2023 December 3,669.90 3,669.90 Tourist Tax
IM - Immokalee 2023 December, November, October 11,669.96 11,669.96 Tourist Tax
IM - Immokalee 2024 January 4,467.34 4,467.34 Tourist Tax
IM - Immokalee 2024 February 4,933.91 4,933.91 Tourist Tax
IM - Immokalee 2024 March 6,133.97 6,133.97 Tourist Tax
IM - Immokalee 2024 April 6,436.12 6,436.12 Tourist Tax
IM - Immokalee 2024 May 5,790.30 5,790.30 Tourist Tax
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Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
IM - Immokalee 2024 June 3,875.80 3,875.80 Tourist Tax
IM - Immokalee 2024 July 4,002.05 4,002.05 Tourist Tax
IM - Immokalee 2024 August 2,964.91 2,964.91 Tourist Tax
IM - Immokalee 2024 September 3,075.30 3,075.30 Tourist Tax
IM - Immokalee 2024 April, August, February,
January, July, June, March,
May, September
41,679.70 41,679.70 Tourist Tax
IM - Immokalee April, August, December,
February, January, July, June,
March, May, November,
October, September
53,349.66 53,349.66 Tourist Tax
MI - Marco Island 2023 October 556,507.49 556,507.49 Tourist Tax
MI - Marco Island 2023 November 673,584.70 673,584.70 Tourist Tax
MI - Marco Island 2023 December 800,938.27 800,938.27 Tourist Tax
MI - Marco Island 2023 December, November, October 2,031,030.46 2,031,030.46 Tourist Tax
MI - Marco Island 2024 January 1,104,955.39 1,104,955.39 Tourist Tax
MI - Marco Island 2024 February 1,305,073.83 1,305,073.83 Tourist Tax
MI - Marco Island 2024 March 1,695,619.02 1,695,619.02 Tourist Tax
MI - Marco Island 2024 April 2,182,317.06 2,182,317.06 Tourist Tax
MI - Marco Island 2024 May 1,106,825.32 1,106,825.32 Tourist Tax
MI - Marco Island 2024 June 832,702.84 832,702.84 Tourist Tax
MI - Marco Island 2024 July 757,263.78 757,263.78 Tourist Tax
MI - Marco Island 2024 August 764,385.40 764,385.40 Tourist Tax
MI - Marco Island 2024 September 596,985.87 596,985.87 Tourist Tax
MI - Marco Island 2024 April, August, February,
January, July, June, March,
May, September
10,346,128.51 10,346,128.51 Tourist Tax
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Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
MI - Marco Island April, August, December,
February, January, July, June,
March, May, November,
October, September
12,377,158.97 12,377,158.97 Tourist Tax
NA - Naples 2023 October 254,690.70 254,690.70 Tourist Tax
NA - Naples 2023 November 345,982.84 345,982.84 Tourist Tax
NA - Naples 2023 December 515,683.77 515,683.77 Tourist Tax
NA - Naples 2023 December, November, October 1,116,357.31 1,116,357.31 Tourist Tax
NA - Naples 2024 January 708,274.09 708,274.09 Tourist Tax
NA - Naples 2024 February 1,315,960.23 1,315,960.23 Tourist Tax
NA - Naples 2024 March 1,336,795.93 1,336,795.93 Tourist Tax
NA - Naples 2024 April 1,407,083.46 1,407,083.46 Tourist Tax
NA - Naples 2024 May 710,415.97 710,415.97 Tourist Tax
NA - Naples 2024 June 521,780.12 521,780.12 Tourist Tax
NA - Naples 2024 July 360,464.55 360,464.55 Tourist Tax
NA - Naples 2024 August 383,020.00 383,020.00 Tourist Tax
NA - Naples 2024 September 302,096.59 302,096.59 Tourist Tax
NA - Naples 2024 April, August, February,
January, July, June, March,
May, September
7,045,890.94 7,045,890.94 Tourist Tax
NA - Naples April, August, December,
February, January, July, June,
March, May, November,
October, September
8,162,248.25 8,162,248.25 Tourist Tax
CC - Collier County -
Unincorporated, EC - Everglades
City, IM - Immokalee, MI - Marco
Island, NA - Naples
Grand Total April, August, December,
February, January, July, June,
March, May, November,
October, September
48,761,790.18 48,761,790.18 Tourist Tax
Page 46 of 321
Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 10/02/2024 10:31AM
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Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any of: September ---- Tourist Tax ---- 09/01/2024-09/30/202 4 --
02 - CONDOMINIUM September 56,276.01 56,276.01 Tourist Tax
05 - HOTEL September 1,400,269.87 1,400,269.87 Tourist Tax
06 - INTERVAL OWNER September 28,600.84 28,600.84 Tourist Tax
07 - MOBILE HM PARK September 903.01 903.01 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY September 40,951.87 40,951.87 Tourist Tax
12 - RV PARK /CAMPGD September 3,607.70 3,607.70 Tourist Tax
13 - SINGLE FAMILY September 706,225.20 706,225.20 Tourist Tax
02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 -
MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 -
RV PARK /CAMPGD, 13 - SINGLE FAMILY
September 2,236,834.50 2,236,834.50 Tourist Tax Grand Total
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Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any of: ---- Tourist Tax ---- 10/01/2023-09/30/202 4 --
01 - APARTMENTS April 97.94 97.94 Tourist Tax 4/4/2024
01 - APARTMENTS October 59.65 59.65 Tourist Tax 10/10/2023
01 - APARTMENTS April, October 157.59 157.59 Tourist Tax
02 - CONDOMINIUM January 269,105.58 269,105.58 Tourist Tax
02 - CONDOMINIUM February 490,788.01 490,788.01 Tourist Tax
02 - CONDOMINIUM March 544,968.20 544,968.20 Tourist Tax
02 - CONDOMINIUM April 1,288,727.49 1,288,727.49 Tourist Tax
02 - CONDOMINIUM May 232,539.50 232,539.50 Tourist Tax
02 - CONDOMINIUM June 102,481.39 102,481.39 Tourist Tax
02 - CONDOMINIUM July 110,396.24 110,396.24 Tourist Tax
02 - CONDOMINIUM August 63,530.47 63,530.47 Tourist Tax
02 - CONDOMINIUM September 56,276.01 56,276.01 Tourist Tax
02 - CONDOMINIUM October 100,455.56 100,455.56 Tourist Tax
02 - CONDOMINIUM November 83,901.71 83,901.71 Tourist Tax
02 - CONDOMINIUM December 135,655.87 135,655.87 Tourist Tax
02 - CONDOMINIUM April, August, December, February,
January, July, June, March, May,
November, October, September
3,478,826.03 3,478,826.03 Tourist Tax
05 - HOTEL January 2,610,878.27 2,610,878.27 Tourist Tax
05 - HOTEL February 3,017,867.83 3,017,867.83 Tourist Tax
05 - HOTEL March 4,029,839.31 4,029,839.31 Tourist Tax
05 - HOTEL April 4,433,450.31 4,433,450.31 Tourist Tax
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Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
05 - HOTEL May 2,911,049.82 2,911,049.82 Tourist Tax
05 - HOTEL June 2,183,494.19 2,183,494.19 Tourist Tax
05 - HOTEL July 1,618,411.84 1,618,411.84 Tourist Tax
05 - HOTEL August 1,758,115.85 1,758,115.85 Tourist Tax
05 - HOTEL September 1,400,269.87 1,400,269.87 Tourist Tax
05 - HOTEL October 1,249,872.40 1,249,872.40 Tourist Tax
05 - HOTEL November 1,642,723.69 1,642,723.69 Tourist Tax
05 - HOTEL December 2,107,415.68 2,107,415.68 Tourist Tax
05 - HOTEL April, August, December, February,
January, July, June, March, May,
November, October, September
28,963,389.06 28,963,389.06 Tourist Tax
06 - INTERVAL OWNER January 38,607.85 38,607.85 Tourist Tax
06 - INTERVAL OWNER February 24,759.05 24,759.05 Tourist Tax
06 - INTERVAL OWNER March 19,784.25 19,784.25 Tourist Tax
06 - INTERVAL OWNER April 26,602.70 26,602.70 Tourist Tax
06 - INTERVAL OWNER May 26,873.88 26,873.88 Tourist Tax
06 - INTERVAL OWNER June 25,395.88 25,395.88 Tourist Tax
06 - INTERVAL OWNER July 21,913.03 21,913.03 Tourist Tax
06 - INTERVAL OWNER August 25,070.25 25,070.25 Tourist Tax
06 - INTERVAL OWNER September 28,600.84 28,600.84 Tourist Tax
06 - INTERVAL OWNER October 23,987.40 23,987.40 Tourist Tax
06 - INTERVAL OWNER November 29,807.16 29,807.16 Tourist Tax
06 - INTERVAL OWNER December 28,640.59 28,640.59 Tourist Tax
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Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
06 - INTERVAL OWNER April, August, December, February,
January, July, June, March, May,
November, October, September
320,042.88 320,042.88 Tourist Tax
07 - MOBILE HM PARK January 2,027.79 2,027.79 Tourist Tax
07 - MOBILE HM PARK February 4,633.12 4,633.12 Tourist Tax
07 - MOBILE HM PARK March 4,883.22 4,883.22 Tourist Tax
07 - MOBILE HM PARK April 4,723.25 4,723.25 Tourist Tax
07 - MOBILE HM PARK May 2,968.52 2,968.52 Tourist Tax
07 - MOBILE HM PARK June 1,639.00 1,639.00 Tourist Tax 6/13/2024
07 - MOBILE HM PARK July 1,154.15 1,154.15 Tourist Tax
07 - MOBILE HM PARK August 604.27 604.27 Tourist Tax
07 - MOBILE HM PARK September 903.01 903.01 Tourist Tax
07 - MOBILE HM PARK October 730.08 730.08 Tourist Tax
07 - MOBILE HM PARK November 1,107.28 1,107.28 Tourist Tax
07 - MOBILE HM PARK December 1,561.78 1,561.78 Tourist Tax
07 - MOBILE HM PARK April, August, December, February,
January, July, June, March, May,
November, October, September
26,935.47 26,935.47 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY January 431,922.24 431,922.24 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY February 1,421,871.75 1,421,871.75 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY March 773,421.91 773,421.91 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY April 613,723.06 613,723.06 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY May 198,848.51 198,848.51 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY June 78,267.17 78,267.17 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY July 94,154.70 94,154.70 Tourist Tax
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Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
09 - PROPERTY MANAGEMENT COMPANY August 78,535.42 78,535.42 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY September 40,951.87 40,951.87 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY October 32,309.00 32,309.00 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY November 74,619.52 74,619.52 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY December 144,362.24 144,362.24 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY April, August, December, February,
January, July, June, March, May,
November, October, September
3,982,987.39 3,982,987.39 Tourist Tax
12 - RV PARK /CAMPGD January 23,593.15 23,593.15 Tourist Tax
12 - RV PARK /CAMPGD February 35,504.74 35,504.74 Tourist Tax
12 - RV PARK /CAMPGD March 35,193.91 35,193.91 Tourist Tax
12 - RV PARK /CAMPGD April 57,499.39 57,499.39 Tourist Tax
12 - RV PARK /CAMPGD May 16,631.22 16,631.22 Tourist Tax
12 - RV PARK /CAMPGD June 6,818.57 6,818.57 Tourist Tax
12 - RV PARK /CAMPGD July 7,291.21 7,291.21 Tourist Tax
12 - RV PARK /CAMPGD August 4,834.67 4,834.67 Tourist Tax
12 - RV PARK /CAMPGD September 3,607.70 3,607.70 Tourist Tax
12 - RV PARK /CAMPGD October 4,450.64 4,450.64 Tourist Tax
12 - RV PARK /CAMPGD November 5,788.84 5,788.84 Tourist Tax
12 - RV PARK /CAMPGD December 13,689.79 13,689.79 Tourist Tax
12 - RV PARK /CAMPGD April, August, December, February,
January, July, June, March, May,
November, October, September
214,903.83 214,903.83 Tourist Tax
13 - SINGLE FAMILY January 1,035,070.61 1,035,070.61 Tourist Tax
13 - SINGLE FAMILY February 1,543,019.60 1,543,019.60 Tourist Tax
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Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
13 - SINGLE FAMILY March 1,460,126.25 1,460,126.25 Tourist Tax
13 - SINGLE FAMILY April 1,714,110.40 1,714,110.40 Tourist Tax
13 - SINGLE FAMILY May 878,815.12 878,815.12 Tourist Tax
13 - SINGLE FAMILY June 745,568.93 745,568.93 Tourist Tax
13 - SINGLE FAMILY July 705,267.88 705,267.88 Tourist Tax
13 - SINGLE FAMILY August 721,053.42 721,053.42 Tourist Tax
13 - SINGLE FAMILY September 706,225.20 706,225.20 Tourist Tax
13 - SINGLE FAMILY October 693,546.09 693,546.09 Tourist Tax
13 - SINGLE FAMILY November 728,708.80 728,708.80 Tourist Tax
13 - SINGLE FAMILY December 843,035.63 843,035.63 Tourist Tax
13 - SINGLE FAMILY April, August, December, February,
January, July, June, March, May,
November, October, September
11,774,547.93 11,774,547.93 Tourist Tax
01 - APARTMENTS, 02 - CONDOMINIUM, 05 -
HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE
HM PARK, 09 - PROPERTY MANAGEMENT
COMPANY, 12 - RV PARK /CAMPGD, 13 -
SINGLE FAMILY
April, August, December, February,
January, July, June, March, May,
November, October, September
48,761,790.18 48,761,790.18 Tourist Tax Grand Total
Page 52 of 321
1
Tourism Director Report
TDC, November 19, 2024
Page 53 of 321
Tourism
Director
Report
September 2024 TDT Collection Report
•Tourist Development Tax Revenue for September 2024 was $2,236,835, resulting in a year-
to-date total of $46,656,304.
September 2024 Monthly Visitor Snapshot
•In September 2024, occupancy dropped 11.3% year-over-year to 36.9%. This decline
reflects a 4.9% increase in available room nights, due to post-Hurricane Ian recovery and
new property openings, and a 7.0% drop in occupied room nights, partly due to Hurricane
Helene’s landfall in Florida’s Big Bend on September 26, 2024.
•Average Daily Rate (ADR) decreased 9.7% year-over-year, which resulted in a Revenue
Per Available Room (RevPAR) of $70.19, a decrease of 19.9% from $87.66 in September
2023.
•Direct Spending by visitors and Total Economic Impact of Tourism in September decreased
by 10.0% and 10.1%, respectively.
•The Total Economic Impact of Tourism in FY24 was $3.95B, which was 9.8% higher than
the $3.60B in FY23.
•Visitation, Room Nights, and Visitor Days ended FY24 at totals of 2.76M, 2.70M, and
16.91M, respectively, up 4.6%, 8.8%, and 7.2% from FY23 totals.
Page 54 of 321
11/19/2024
Item # 8.A
ID# 2024-1723
Executive Summary
Recommendation to approve the expenditure of Tourism Development Tax (TDT) Promotion funds to support the
upcoming 2025 Tournament Success Group events up to $18,000 and make a finding that these expenditures promote
tourism.
OBJECTIVE: To support the hosting costs for the 2025 Tournament Success Group events at the Paradise Coast Sports
Complex in Naples, FL.
CONSIDERATIONS: The Tournament Success Group (TSG) is an agency that focuses on coordinating youth sports
tournaments. With over 30 years of experience, TSG works with the Sports Complex Management company to deliver
professionally managed and well executed events to Collier County. This organization began hosting events in the
destination in 2021. Notably, TSG has generated over 5,000 room nights since 2022 and now brings five high-impact
soccer tournaments to Paradise Coast Sports Complex annually: Paradise Cup, Weston Cup & Showcase, South Florida
Soccer Cup & Showcase, River Plate Cup, and the Alliance Cup. Below are details about the individual events,
including summaries and economic impact figures.TSG has requested $60,475 in funding to assist with facility rentals
and operating costs. Staff recommends funding up to $18,000 for the 2025 events.
This support will help offset costs associated with venue rentals and other logistics, ensuring the continued success of
the event(s).
In addition to the TDT revenue, each individual event is expected to drive direct revenue to the complex through facility
rentals and team fees, ranging from $12,500 for new events (i.e., Paradise Cup and River Plate) and up to $50,000
collected for larger events (i.e., Weston Cup, Alliance Cup, and South Florida Cup). Each event is also projected to
generate additional ancillary revenue from sources such as food, beverage, and retail, further enhancing the direct
revenue and positive impact on the destination.
When evaluating the total estimated TDT revenue of $259,840 against the $18,000 acquisition costs, along with the fees
paid to Paradise Coast Sports Complex and the potential for ancillary revenue, it becomes evident that the events
provide a strong return on the County’s investment.
The Event Impact Calculator by Destinations International, used by over 300 destination organizations, estimates direct
spending from each event.
Event Details and Impact Summary:
Paradise Cup
The Paradise Cup is a youth soccer tournament scheduled to take place January 10-12, 2025, utilizing Paradise Coast
Sports Complex. The event is expected to bring in 125 teams, 600 youth participants, and 1200 out of area adult visitors.
Established as a new event in 2024, this growing event aims to attract teams from South America during their summer
vacation period.
Direct Impact $579,195
Total Impact $809,400
Projected Room Nights 679
TDT Revenue $12,239
Acquisition Cost up to $1500
The Weston Cup & Showcase
The Weston Cup & Showcase is a youth soccer tournament scheduled to take place February 14-17, 2025, utilizing
Paradise Coast Sports Complex, North Collier Regional Park, and Big Corkscrew Island Regional Park. This event was
established in 1995 and expanded to Collier County in 2021. It is the largest youth international soccer tournament in the
United States, featuring over 1,200 teams. With 300 teams playing in Collier County and 900 in Broward County, the
event drives considerable economic impact across both regions. The tournament’s move to Collier County was driven
by the quality of facilities at the Paradise Coast Sports Complex and the area's capacity to support such a large-scale
event.
Page 55 of 321
11/19/2024
Item # 8.A
ID# 2024-1723
Direct Impact $4,372,725
Total Impact $6,074,093
Projected Room Nights 4,120
TDT Revenue $116,511
Acquisition Cost up to $5,000
South Florida Soccer Cup & Showcase
The South Florida Soccer Cup & Showcase is a youth international soccer tournament scheduled to take place April 25-
27, 2025, utilizing Paradise Coast Sports Complex, North Collier Regional Park, Big Corkscrew Island Regional Park,
and 2 additional community parks. The event was established in 2019 and is expected to bring in 250 teams with over
3,000 players. Initially hosted in Miami, it was relocated to Collier County in 2022 to take advantage of the premier
facilities in the destination.
Direct Impact $3,151,118
Total Impact $4,400,643
Projected Room Nights 3,622
TDT Revenue $68,380
Acquisition Cost up to $5,000
River Plate Cup
The River Plate Cup is a new youth international soccer tournament scheduled to take place October 24-26, 2025,
utilizing Paradise Coast Sports Complex. With over 100 teams and 600 participants, the event debuted in Collier County
in October 2024. As a new addition to the region’s sports calendar, it aims to establish a strong presence with youth
teams from around the world.
Direct Impact $543,237
Total Impact $762,822
Projected Room Nights 724
TDT Revenue $9,327
Acquisition Cost up to $1500
Alliance Cup
The Alliance Cup is a youth international soccer tournament scheduled to take place November 7-9, 2025, utilizing
Paradise Coast Sports Complex, North Collier Regional Park, and Big Corkscrew Island Regional Park. This event was
established in 2020 in Broward County. It was relocated to Collier County in 2021 to take advantage of the exceptional
facilities and is now in its fifth year, with 250 teams and over 3,000 participants.
Direct Impact $2,814,009
Total Impact $3,942,585
Projected Room Nights 3,622
TDT Revenue $53,383
Acquisition Cost up to $5,000
Totals
Page 56 of 321
11/19/2024
Item # 8.A
ID# 2024-1723
Total TDT Revenue $259,840
Total Acquisition Cost $18,000
Staff utilizes the Board-approved Athletic Event & Tournament Application to evaluate whether the organization
qualifies for funding. In making this determination, several key factors are considered, including the seasonality of the
event, its potential for future iterations, projected economic impact through direct spending and bed tax revenue, and the
level of marketing value. Additionally, staff assesses whether the event aligns with local interests, such as collaboration
with Collier County-based leagues or athletic groups, and whether it is expected to generate significant room nights
(minimum of 250).
The allocation of sport sponsorship dollars serves as a tool in attracting, retaining, and cultivating partnerships with
event organizers, contributing to the sustained growth and success of the destination's sports tourism sector. Financial
incentives help offset the costs associated with organizing large-scale events, such as venue rentals, logistics, and
marketing expenses, positioning Collier County as a premier location within this highly competitive sector. By investing
in the growth of sports events, the CVB attracts participants, spectators, and media attention that enhances the overall
economic impact and visibility of a destination.
Sports Tourism events, supported in part by Tourist Development Tax (TDT) funds, are used to promote future
overnight visitation to the destination. The objective is to secure events that have a history of attracting overnight
visitors who utilize hotels and lodging in Collier County over multiple days, throughout the duration of an event.
FISCAL IMPACT: Funding up to $18,000 for this event is available within the FY 2025 Tourism budget allocation for
sports event support through the TDC Promotion fund (1101). The approved total funding for FY 2025 sports grants is
$75,000. The available remaining funding is $68,500.
GROWTH MANAGEMENT IMPACT:
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: Approval of Tourism Development Tax Promotion funding to support the 2025 Tournament
Success Group events up to $18,000 and make a finding that these expenditures promote tourism.
PREPARED BY: Marissa Baker, Sports Complex Manager
ATTACHMENTS:
1. Economic Impact Reports - TSG
2. Application - WestonCup 2025
3. Application - River Plate Cup 2025
4. Application - Alliance Cup 2025
5. Application - Paradise Cup 2025
6. Application South Florida Soccer Cup 2025
7. Hotelier Letters
Page 57 of 321
Industry Attendees Organizer Media/Sponsors Total
Lodging $244,785 $0 $0 $244,785
Transportation $39,486 $361 $51 $39,897
Food & Beverage $134,862 $13,499 $0 $148,361
Retail $82,283 $0 $0 $82,283
Recreation $48,906 $0 $0 $48,906
Space Rental $0 $6,415 $0 $6,415
Business Services $0 $8,518 $29 $8,547
TOTAL $550,322 $28,793 $79 $579,195
Event Parameters Key Results
Event Name:TSG Paradise Cup Business Sales (Direct):$579,195
Organization:Tournament Success Group Business Sales (Total):$809,400
Event Type:Youth Amateur Jobs Supported (Direct):228
Start Date:1/10/2025 Jobs Supported (Total):261
End Date:1/12/2025 Local Taxes (Total):$25,545
Overnight Attendees:600 Net Direct Tax ROI:$22,847
Day Attendees:0 Estimated Room Demand:679
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 10/2/2024 4:37:58 PMPage 58 of 321
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $579,195 $230,206 $809,400
Personal Income $203,689 $66,585 $270,274
Jobs Supported
Persons 228 34 261
Annual FTEs 5 1 5
Taxes and Assessments
Federal Total $53,512 $19,630 $73,143
State Total $41,335 $7,321 $48,656
sales $31,605 $3,453 $35,058
income $0 $0 $0
bed $0 -$0
other $9,731 $3,867 $13,598
Local Total (excl. property)$22,847 $2,698 $25,545
sales $5,267 $576 $5,843
income $0 $0 $0
bed $12,239 -$12,239
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $5,340 $2,123 $7,463
property tax $10,507 $2,545 $13,052
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)679
Room Pickup (block only)0
Peak Rooms 222
Total Visitor Days 1,834
Event Name: TSG Paradise Cup 2025
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: Tournament Success Group
Direct local tax ROI (net property taxes)
Direct Tax Receipts $22,847
DMO Hosting Costs $0
Direct ROI $22,847
Net Present Value $22,390
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $25,545
Total ROI $25,545
Net Present Value $25,034
Total ROI (%)-
Destinations International Event Impact Calculator 10/2/2024 4:37:59 PMPage 59 of 321
Industry Attendees Organizer/Exhibitor Total
Lodging $2,330,217 $0 $2,330,217
Transportation $239,548 $2,189 $241,737
Food & Beverage $818,164 $81,895 $900,059
Retail $499,182 $0 $499,182
Recreation $296,696 $0 $296,696
Space Rental $0 $44,000 $44,000
Business Services $0 $60,833 $60,833
TOTAL $4,183,808 $188,917 $4,372,725
Event Parameters Key Results
Event Name:Weston Cup Business Sales (Direct):$4,372,725
Organization:Tournament Success Group Business Sales (Total):$6,074,093
Event Type:Youth Amateur Jobs Supported (Direct):1,647
Start Date:2/15/2025 Jobs Supported (Total):1,929
End Date:2/17/2025 Local Taxes (Total):$216,774
Overnight Attendees:3640 Net Direct Tax ROI:$196,833
Day Attendees:0 Estimated Room Demand:4,120
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 9/5/2024 11:51:43 AMPage 60 of 321
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $4,372,725 $1,701,368 $6,074,093
Personal Income $1,523,128 $512,425 $2,035,553
Jobs Supported
Persons 1,647 281 1,929
Annual FTEs 34 6 40
Taxes and Assessments
Federal Total $402,330 $147,398 $549,728
State Total $313,487 $54,104 $367,591
sales $240,025 $25,521 $265,545
income $0 $0 $0
bed $0 -$0
other $73,462 $28,583 $102,045
Local Total (excl. property)$196,833 $19,941 $216,774
sales $40,004 $4,253 $44,258
income $0 $0 $0
bed $116,511 -$116,511
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $40,318 $15,687 $56,005
property tax $79,326 $18,621 $97,947
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)4,120
Room Pickup (block only)0
Peak Rooms 1,348
Total Visitor Days 11,124
Event Name: Weston Cup 2025
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: Tournament Success Group
Direct local tax ROI (net property taxes)
Direct Tax Receipts $196,833
DMO Hosting Costs $0
Direct ROI $196,833
Net Present Value $192,891
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $216,774
Total ROI $216,774
Net Present Value $212,432
Total ROI (%)-
Destinations International Event Impact Calculator 9/5/2024 11:51:44 AMPage 61 of 321
Industry Attendees Organizer Media/Sponsors Total
Lodging $1,367,603 $0 $0 $1,367,603
Transportation $210,592 $1,924 $270 $212,787
Food & Beverage $719,265 $71,995 $0 $791,260
Retail $438,841 $0 $0 $438,841
Recreation $260,832 $0 $0 $260,832
Space Rental $0 $34,214 $0 $34,214
Business Services $0 $45,429 $152 $45,582
TOTAL $2,997,133 $153,563 $423 $3,151,118
Event Parameters Key Results
Event Name:TSG South Florida Cup Business Sales (Direct):$3,151,118
Organization:Tournament Success Group Business Sales (Total):$4,400,643
Event Type:Youth Amateur Jobs Supported (Direct):1,234
Start Date:4/25/2025 Jobs Supported (Total):1,419
End Date:4/27/2025 Local Taxes (Total):$140,762
Overnight Attendees:3200 Net Direct Tax ROI:$126,117
Day Attendees:0 Estimated Room Demand:3,622
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 10/2/2024 4:47:53 PMPage 62 of 321
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $3,151,118 $1,249,525 $4,400,643
Personal Income $1,106,991 $362,934 $1,469,925
Jobs Supported
Persons 1,234 184 1,419
Annual FTEs 26 4 30
Taxes and Assessments
Federal Total $291,000 $106,725 $397,725
State Total $225,037 $39,735 $264,772
sales $172,098 $18,743 $190,841
income $0 $0 $0
bed $0 -$0
other $52,939 $20,992 $73,931
Local Total (excl. property)$126,117 $14,645 $140,762
sales $28,683 $3,124 $31,807
income $0 $0 $0
bed $68,380 -$68,380
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $29,054 $11,521 $40,575
property tax $57,164 $13,797 $70,962
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)3,622
Room Pickup (block only)0
Peak Rooms 1,185
Total Visitor Days 9,779
Event Name: TSG South Florida Cup 2025
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: Tournament Success Group
Direct local tax ROI (net property taxes)
Direct Tax Receipts $126,117
DMO Hosting Costs $0
Direct ROI $126,117
Net Present Value $123,592
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $140,762
Total ROI $140,762
Net Present Value $137,943
Total ROI (%)-
Destinations International Event Impact Calculator 10/2/2024 4:47:53 PMPage 63 of 321
Industry Attendees Organizer Media/Sponsors Total
Lodging $186,534 $0 $0 $186,534
Transportation $42,118 $385 $54 $42,557
Food & Beverage $143,853 $14,399 $0 $158,252
Retail $87,768 $0 $0 $87,768
Recreation $52,166 $0 $0 $52,166
Space Rental $0 $6,843 $0 $6,843
Business Services $0 $9,085 $30 $9,116
TOTAL $512,440 $30,712 $85 $543,237
Event Parameters Key Results
Event Name:TSG: River Plate Cup Business Sales (Direct):$543,237
Organization:Tournament Success Group Business Sales (Total):$762,822
Event Type:Youth Amateur Jobs Supported (Direct):221
Start Date:10/24/2025 Jobs Supported (Total):250
End Date:10/26/2025 Local Taxes (Total):$21,819
Overnight Attendees:640 Net Direct Tax ROI:$19,246
Day Attendees:0 Estimated Room Demand:724
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 10/2/2024 4:13:46 PMPage 64 of 321
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $543,237 $219,585 $762,822
Personal Income $192,464 $61,640 $254,104
Jobs Supported
Persons 221 29 250
Annual FTEs 5 1 5
Taxes and Assessments
Federal Total $50,352 $18,511 $68,863
State Total $38,588 $6,983 $45,571
sales $29,461 $3,294 $32,755
income $0 $0 $0
bed $0 -$0
other $9,126 $3,689 $12,815
Local Total (excl. property)$19,246 $2,574 $21,819
sales $4,910 $549 $5,459
income $0 $0 $0
bed $9,327 -$9,327
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $5,009 $2,025 $7,033
property tax $9,855 $2,446 $12,301
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)724
Room Pickup (block only)0
Peak Rooms 237
Total Visitor Days 1,956
Event Name: TSG: River Plate Cup 2025
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: Tournament Success Group
Direct local tax ROI (net property taxes)
Direct Tax Receipts $19,246
DMO Hosting Costs $0
Direct ROI $19,246
Net Present Value $18,860
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $21,819
Total ROI $21,819
Net Present Value $21,382
Total ROI (%)-
Destinations International Event Impact Calculator 10/2/2024 4:13:47 PMPage 65 of 321
Industry Attendees Organizer Media/Sponsors Total
Lodging $1,067,663 $0 $0 $1,067,663
Transportation $206,405 $1,886 $265 $208,555
Food & Beverage $703,381 $70,553 $0 $773,934
Retail $430,053 $0 $0 $430,053
Recreation $255,608 $0 $0 $255,608
Space Rental $0 $33,529 $0 $33,529
Business Services $0 $44,518 $149 $44,667
TOTAL $2,663,110 $150,486 $414 $2,814,009
Event Parameters Key Results
Event Name:TSG Alliance Cup Business Sales (Direct):$2,814,009
Organization:Tournament Success Group Business Sales (Total):$3,942,585
Event Type:Youth Amateur Jobs Supported (Direct):1,148
Start Date:11/14/2024 Jobs Supported (Total):1,307
End Date:11/16/2024 Local Taxes (Total):$118,062
Overnight Attendees:3200 Net Direct Tax ROI:$104,835
Day Attendees:0 Estimated Room Demand:3,622
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 10/2/2024 4:56:12 PMPage 66 of 321
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $2,814,009 $1,128,576 $3,942,585
Personal Income $993,300 $321,133 $1,314,433
Jobs Supported
Persons 1,148 159 1,307
Annual FTEs 24 3 27
Taxes and Assessments
Federal Total $260,409 $95,634 $356,043
State Total $200,309 $35,889 $236,198
sales $153,033 $16,929 $169,962
income $0 $0 $0
bed $0 -$0
other $47,276 $18,960 $66,236
Local Total (excl. property)$104,835 $13,227 $118,062
sales $25,506 $2,821 $28,327
income $0 $0 $0
bed $53,383 -$53,383
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $25,946 $10,406 $36,352
property tax $51,049 $12,527 $63,575
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)3,622
Room Pickup (block only)0
Peak Rooms 1,185
Total Visitor Days 9,779
Event Name: TSG Alliance Cup 2024
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: Tournament Success Group
Direct local tax ROI (net property taxes)
Direct Tax Receipts $104,835
DMO Hosting Costs $0
Direct ROI $104,835
Net Present Value $104,835
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $118,062
Total ROI $118,062
Net Present Value $118,062
Total ROI (%)-
Destinations International Event Impact Calculator 10/2/2024 4:56:13 PMPage 67 of 321
Page 1 of 12
Athletic Event & Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name:
Organization Address:
City: State: Zip:
Organization Phone:
Organization Website:
Organization Email: ______________________________________________________________________
Non-Profit Tax ID No.:
Federal Tax ID No.:
Event Director Full Name: _________________________________________ D.O.B.:
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety,
altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility
protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been
mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse
with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility
etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email:
Event Director Cell Phone:
Event Director Home/Business Address:
City: State: Zip:
Event Name:
Sport(s):
Dates requested for event:
Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in
and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please
note, load-in days may require additional facility rental fees.) Yes _______ No_______
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Page 2 of 12
Vendors
Will you be securing any vendors at this event? YES ________ NO ______
Please list the name of the vendor(s), dates, times, and dimensions of set-up.
*Please note, a fee may be required for vendors to utilize venue space during the event.
1.Vendors are required to supply their own power.
2.Vendors are required to be fully set-up at least (1) hour prior to competition.
3.No outside food and/or beverage vendors are allowed at Collier County Parks &
Recreation as there is an exclusive concessionaire on-site.
4.All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Facility(s) Type Requesting:
(Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9
Soccer Field)
(1)
(2)
(3)
(4)
Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please
note, a cost may be associated with these requests at the expense of the event organizer, unless
agreed upon in writing and excused as an expense by the CVB.
Will you require food any on-site concessions?
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
Estimated # of Spectators per day of event:
Estimated # of Teams:
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Page 3 of 12
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Name & Cell Phone (1):
Site Location:
Site Director Name & Cell Phone (2):
Site Location:
Site Director Name & Cell Phone (3):
Site Location:
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. The event organizer is subject to a late fee if this documentation is received after (15) business
days. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier
County Board of County Commissioners is an additional insured”. This coverage must remain in
effect for the entirety of the event including the following coverages:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000)
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
(Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has
not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the
deposit towards the event balance, provided the facilities utilized for the event are returned in the same
condition as prior to the event. Should any damages or monetary obligations be incurred by the facility
(i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and
Recreation.
(Please, initial to verify your compliance with the Facility Rental Deposit Policy)
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Page 4 of 12
Event Cancellation Policy
Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full
refund will be issued. All event cancellations must be in writing and sent to James
Hanrahan at James.Hanrahan@colliercountyfl.gov
In the event the reservation is canceled less than 90 days prior to the first requested date of reservation,
a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 45 days prior to the first requested date of reservation,
a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 15 days prior to the first requested date of reservation,
a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not
be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor
and/or weather does not allow for the event to begin, rental fees and expenses associated with the date
of cancellation will be refunded.
Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
(Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park
users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly
prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking
guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued
to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals
associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via
email.
(Please, initial to verify your compliance with the Facility Parking Policy)
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Page 5 of 12
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue requests are subject to relocation to another County facility
or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with
Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the
above adversities will be communicated to the renter by Collier County staff. Please note after capacity
limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event
organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large
events.
(Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it
is determined that the event will require more event fields/space after funding assistance has been
approved for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of
the event. If all fees are not paid then the event will not be honored and will be cancelled.
(Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor in accordance with the protocol approved by Collier County.
(Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms the requested
facilities are available in compliance with Parks and Recreation requirements. However, Collier County
reserves the right to deny or cancel rental request if the required documentation is not provided
and/or if guidelines are not followed as requested by Collier County. This also includes those
guidelines set forth in the above application and the Collier County Parks and Recreation Rules &
Regulations form.
(Please, initial to verify your compliance with Event Approval Policy)
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Page 6 of 12
INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless
Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized
by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not
be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available
to an indemnified party or person described in this paragraph. This section does not pertain to any incident
arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a
waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
_______ (Please, initial to verify your compliance with required Indemnification language)
Page 73 of 321
Page 7 of 12
Collier County Sports Tourism Event Funding Application
Funding Eligibility
Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future
overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels
and lodging in Collier County over multiple days throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for TDT funding support:
Funding Eligibility
1.Fully completed Application must be received 90 days prior to the first day of the event.
2.All applications must be submitted online or via email. No handwritten Applications will be accepted.
3.Event must be more than (1) day in duration.
4.Event must generate a minimum (250) or more room nights within Collier County.
5.Events with national television exposure may be considered for additional funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, safety protocols, and laws.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to
the =first date of the event.
2.Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or
other Collier County paid lodging accommodations must be advertised to participants and spectators
prior to the event, on the event website and/or via email blasts.
3.Must provide documentation of marketing promotions outside of Collier County for the event
that will attract overnight visitors and spectators to Collier County. Naples, Marco Island,
Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must
be used in all marketing and/or promotional items as it relates to the event.
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Page 8 of 12
Post-Event Requirements
1.Events that exceed the estimated room nights will receive the maximum amount of
reimbursement previously approved. A higher production of room nights than projected will
not qualify for additional refund amount but will be considered as part of future funding
requests.
2.All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is
responsible for all expenses associated with the event and must provide an invoice from all
entities that charged the event organizer for said expenses. Event organizers are subject to
Collier County Finance audit prior to payment.
3.Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements
will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be
accompanied by an invoice from the entity charging the event organizer for each expense as
proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the
amount of reimbursement based on actual expenses and room night production. Only the
items approved by the Collier County Board of Commissioners on the event application are
eligible to be reimbursed.
4.Room night pick-up must be tracked and reported with the submission of a post-event report
to Collier County within (10) calendar days after the last day of the event to remain eligible for
funding reimbursement.
5.The event must achieve a minimum of 250 room nights within Collier County to receive funding
reimbursement. If the room nights generated from the event within Collier County are less than
250 room nights, then the event will not receive event expenses reimbursement.
Allowable Expenses
1.Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2.Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any
facility rental, equipment or third-party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may request reimbursement for such
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor
reimbursement of any rental or vendor directly affiliated with the event organizer. In certain
instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County
Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.).
3.Sanctioning and/or bid fees directly related to the event
Non-Allowable Expenses
1.Food, Beverages, Refreshments.
2.Administrative or general expenses. (i.e. office supplies, copies etc.)
3.Building projects or permanent equipment expenses.
4.Fundraising cost and/or functions. Prize money or purses.
5.Expenses and debts not related to event.
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Page 9 of 12
Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1.Applications will be reviewed to evaluate the impact of the event to Collier County.
2.All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
What previous locations have hosted this event?
How many participants does this event host historically?
How many room nights has this event attracted historically?
How many spectators has this event attracted historically?
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out- of- Area Youth Participants Local Youth Participants
Out-of-Area Adult Participants Local Adult Participants
Out-of-Area Staff & Media Local Staff & Media
Gender of Participants Number of Teams
Age Ranges of Participants Total Projected Room Nights
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application. (Ex: COI
through governing body for documentation.)
Which organization will be sanctioning this event?
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
Page 76 of 321
Page 10 of 12
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time
of application and can be emended up to 60 days prior to the first day of the event with the
application.
PROJECTED EVENT EXPENSES:
Please refer to the allowable and non-allowable expenses on page 8 of this document to indicate the
intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an
item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses
will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded.
Allowable Expense Amount
Total Amount Requested:
OTHER EVENT EXPENSES NOT REIMBURSABLE:
__________________________ ____
______________________ ________
______________________ ________
_____ _________________________
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days
from the last day of the event. Failure to submit the proper documentation provided by Collier County,
may result in forfeiture of County approved funding reimbursement and/or future event dates.
(Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
Page 77 of 321
Page 11 of 12
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact of
the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or
approved dates.
(Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be printed on official hotel stationery
Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third-
party booking agency is used; the same procedure as above applies. Third-party booking agencies must
also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up
reports as outlined above, will not be considered for inclusion into the room night total for the event.
(Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
(Please, initial to verify your compliance)
Page 78 of 321
Collier Counry Use Only
Rental Fees and Charges
Approved facility:
Field type:
Venue Rental Cost (including load-in dates):
Additional Rental Cost (i.e. stage, tables, etc.)
Total Cost:
Expenses to be reimbursed by Tourist Development Tax funds:
Printed Name -i^tr.l ,printed Name: Bill Fishgr
,,,,". Director -fov/it,-- Dr
Signatu re F,Z/ F;A,a,
Title
Signature:
Date:D^r".8120124
Parks & Recreation Representative
Title:
Signatu re:
Date
Applications must be sent electronically to be
eligible for review.
l,,Jum bcr of fiekls apprrvcd:
Expenses to be paid by Event Organization:
Event Director
Printed Name: _
Collier Countv/CVB Representative
fo
Please send appllcation via email to:
Marissa Baker
Naples, Marco lsland, Everglades Convention
and Visitors Bureau
239-227-944r
Marissa.baker@colliercountyfl.gov
PaBe t2 ol L2
Page 79 of 321
Page 1 of 12
Athletic Event & Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name:
Organization Address:
City: State: Zip:
Organization Phone:
Organization Website:
Organization Email: ______________________________________________________________________
Non-Profit Tax ID No.:
Federal Tax ID No.:
Event Director Full Name: _________________________________________ D.O.B.:
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety,
altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility
protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been
mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse
with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility
etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email:
Event Director Cell Phone:
Event Director Home/Business Address:
City: State: Zip:
Event Name:
Sport(s):
Dates requested for event:
Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in
and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please
note, load-in days may require additional facility rental fees.) Yes _______ No_______
Page 80 of 321
Page 2 of 12
Vendors
Will you be securing any vendors at this event? YES ________ NO ______
Please list the name of the vendor(s), dates, times, and dimensions of set-up.
*Please note, a fee may be required for vendors to utilize venue space during the event.
1.Vendors are required to supply their own power.
2.Vendors are required to be fully set-up at least (1) hour prior to competition.
3.No outside food and/or beverage vendors are allowed at Collier County Parks &
Recreation as there is an exclusive concessionaire on-site.
4.All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Facility(s) Type Requesting:
(Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9
Soccer Field)
(1)
(2)
(3)
(4)
Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please
note, a cost may be associated with these requests at the expense of the event organizer, unless
agreed upon in writing and excused as an expense by the CVB.
Will you require food any on-site concessions?
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
Estimated # of Spectators per day of event:
Estimated # of Teams:
Page 81 of 321
Page 3 of 12
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Name & Cell Phone (1):
Site Location:
Site Director Name & Cell Phone (2):
Site Location:
Site Director Name & Cell Phone (3):
Site Location:
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. The event organizer is subject to a late fee if this documentation is received after (15) business
days. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier
County Board of County Commissioners is an additional insured”. This coverage must remain in
effect for the entirety of the event including the following coverages:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000)
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
(Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has
not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the
deposit towards the event balance, provided the facilities utilized for the event are returned in the same
condition as prior to the event. Should any damages or monetary obligations be incurred by the facility
(i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and
Recreation.
(Please, initial to verify your compliance with the Facility Rental Deposit Policy)
Page 82 of 321
Page 4 of 12
Event Cancellation Policy
Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full
refund will be issued. All event cancellations must be in writing and sent to James
Hanrahan at James.Hanrahan@colliercountyfl.gov
In the event the reservation is canceled less than 90 days prior to the first requested date of reservation,
a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 45 days prior to the first requested date of reservation,
a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 15 days prior to the first requested date of reservation,
a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not
be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor
and/or weather does not allow for the event to begin, rental fees and expenses associated with the date
of cancellation will be refunded.
Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
(Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park
users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly
prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking
guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued
to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals
associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via
email.
(Please, initial to verify your compliance with the Facility Parking Policy)
Page 83 of 321
Page 5 of 12
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue requests are subject to relocation to another County facility
or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with
Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the
above adversities will be communicated to the renter by Collier County staff. Please note after capacity
limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event
organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large
events.
(Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it
is determined that the event will require more event fields/space after funding assistance has been
approved for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of
the event. If all fees are not paid then the event will not be honored and will be cancelled.
(Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor in accordance with the protocol approved by Collier County.
(Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms the requested
facilities are available in compliance with Parks and Recreation requirements. However, Collier County
reserves the right to deny or cancel rental request if the required documentation is not provided
and/or if guidelines are not followed as requested by Collier County. This also includes those
guidelines set forth in the above application and the Collier County Parks and Recreation Rules &
Regulations form.
(Please, initial to verify your compliance with Event Approval Policy)
Page 84 of 321
Page 6 of 12
INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless
Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized
by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not
be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available
to an indemnified party or person described in this paragraph. This section does not pertain to any incident
arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a
waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
_______ (Please, initial to verify your compliance with required Indemnification language)
Page 85 of 321
Page 7 of 12
Collier County Sports Tourism Event Funding Application
Funding Eligibility
Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future
overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels
and lodging in Collier County over multiple days throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for TDT funding support:
Funding Eligibility
1.Fully completed Application must be received 90 days prior to the first day of the event.
2.All applications must be submitted online or via email. No handwritten Applications will be accepted.
3.Event must be more than (1) day in duration.
4.Event must generate a minimum (250) or more room nights within Collier County.
5.Events with national television exposure may be considered for additional funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, safety protocols, and laws.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to
the =first date of the event.
2.Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or
other Collier County paid lodging accommodations must be advertised to participants and spectators
prior to the event, on the event website and/or via email blasts.
3.Must provide documentation of marketing promotions outside of Collier County for the event
that will attract overnight visitors and spectators to Collier County. Naples, Marco Island,
Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must
be used in all marketing and/or promotional items as it relates to the event.
Page 86 of 321
Page 8 of 12
Post-Event Requirements
1.Events that exceed the estimated room nights will receive the maximum amount of
reimbursement previously approved. A higher production of room nights than projected will
not qualify for additional refund amount but will be considered as part of future funding
requests.
2.All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is
responsible for all expenses associated with the event and must provide an invoice from all
entities that charged the event organizer for said expenses. Event organizers are subject to
Collier County Finance audit prior to payment.
3.Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements
will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be
accompanied by an invoice from the entity charging the event organizer for each expense as
proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the
amount of reimbursement based on actual expenses and room night production. Only the
items approved by the Collier County Board of Commissioners on the event application are
eligible to be reimbursed.
4.Room night pick-up must be tracked and reported with the submission of a post-event report
to Collier County within (10) calendar days after the last day of the event to remain eligible for
funding reimbursement.
5.The event must achieve a minimum of 250 room nights within Collier County to receive funding
reimbursement. If the room nights generated from the event within Collier County are less than
250 room nights, then the event will not receive event expenses reimbursement.
Allowable Expenses
1.Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2.Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any
facility rental, equipment or third-party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may request reimbursement for such
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor
reimbursement of any rental or vendor directly affiliated with the event organizer. In certain
instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County
Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.).
3.Sanctioning and/or bid fees directly related to the event
Non-Allowable Expenses
1.Food, Beverages, Refreshments.
2.Administrative or general expenses. (i.e. office supplies, copies etc.)
3.Building projects or permanent equipment expenses.
4.Fundraising cost and/or functions. Prize money or purses.
5.Expenses and debts not related to event.
Page 87 of 321
Page 9 of 12
Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1.Applications will be reviewed to evaluate the impact of the event to Collier County.
2.All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
What previous locations have hosted this event?
How many participants does this event host historically?
How many room nights has this event attracted historically?
How many spectators has this event attracted historically?
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out- of- Area Youth Participants Local Youth Participants
Out-of-Area Adult Participants Local Adult Participants
Out-of-Area Staff & Media Local Staff & Media
Gender of Participants Number of Teams
Age Ranges of Participants Total Projected Room Nights
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application. (Ex: COI
through governing body for documentation.)
Which organization will be sanctioning this event?
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
Page 88 of 321
Page 10 of 12
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time
of application and can be emended up to 60 days prior to the first day of the event with the
application.
PROJECTED EVENT EXPENSES:
Please refer to the allowable and non-allowable expenses on page 8 of this document to indicate the
intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an
item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses
will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded.
Allowable Expense Amount
Total Amount Requested:
OTHER EVENT EXPENSES NOT REIMBURSABLE:
__________________________ ____
______________________ ________
______________________ ________
_____ _________________________
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days
from the last day of the event. Failure to submit the proper documentation provided by Collier County,
may result in forfeiture of County approved funding reimbursement and/or future event dates.
(Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
Page 89 of 321
Page 11 of 12
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact of
the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or
approved dates.
(Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be printed on official hotel stationery
Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third-
party booking agency is used; the same procedure as above applies. Third-party booking agencies must
also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up
reports as outlined above, will not be considered for inclusion into the room night total for the event.
(Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
(Please, initial to verify your compliance)
Page 90 of 321
Collier County Use Only
Rental Fees and Charges
Approved facility:
Field type:
Venue Rental Cost (including load-in dates):
Total Cost:
Expenses to be reimbursed by Tourist Development Tax funds:
Expenses to be paid by Event Organization:
printed Name: Bill Fisher
,,.," Director
Collier Countv/cv B Representative
Printed Name: ll:z Tt I,
Title: -l u u7',
E,U Fr/u-
Signatu re:Signatu re:
,"r"9126124
Parks & Recreation Representative
Printed Name:
Title:
Signature:
Date
Applications must be sent electronically to be
eligible for review.
Please send application via emailto:
Marissa Baker
Naples, Marco lsland, Everglades Convention
and Visitors Bureau
239-227 -9441
Marissa.Baker@colliercou ntyf l.gov
Page 12 of 12
Numbcr of fields approved:
AdditionalRen.alCost(i.c.stage,tables.etc.):
Event Director
t't <l-*
Date:
Page 91 of 321
Page 1 of 12
Athletic Event & Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name: Tournament Success Group (Event: Alliance Cup)
Organization Address: 455 NE 5th Avenue, D-404
City: Delray Beach State: FL Zip: 33483
Organization Phone: 561-266-9595 (o); 561-901-8194 (c)
Organization Website: www.tournamentsuccessgroup.com
Organization Email: bfisher@tournamentsuccessgroup.com
Non-Profit Tax ID No.:
Federal Tax ID No.: 47-3223037
Event Director Full Name: Bill Fisher D.O.B.: 11-15-68
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety,
altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility
protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been
mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse
with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility
etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email: Bill Fisher
Event Director Cell Phone: 561-901-8194
Event Director Home/Business Address: 455 NE 5th Avenue, D-404
Zip: 33483 City: Delray Beach State: FL
Event Name: Alliance Cup
Sport(s): Soccer
Dates requested for event: November 14-16, 2025
Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in
and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please
note, load-in days may require additional facility rental fees.) Yes No x
Page 92 of 321
Page 2 of 12
Vendors
Will you be securing any vendors at this event? YES _x NO
Please list the name of the vendor(s), dates, times, and dimensions of set-up.
TopTier Sports, length of event 10x10 tent
*Please note, a fee may be required for vendors to utilize venue space during the event.
1.Vendors are required to supply their own power.
2.Vendors are required to be fully set-up at least (1) hour prior to competition.
3.No outside food and/or beverage vendors are allowed at Collier County Parks &
Recreation as there is an exclusive concessionaire on-site.
4.All vendors must provide a current business license and proof of insurance of atleast
$1,000,000 in coverage.
Facility(s) Type Requesting:
(Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9
Soccer Field)
(1)Paradise Coast Sport Complex
(2)North Collier Regional Park
(3)Big Corkscrew Island Regional Park
(4)
Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please
note, a cost may be associated with these requests at the expense of the event organizer, unless
agreed upon in writing and excused as an expense by the CVB.
Will you require food any on-siteconcessions? Yes
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
Estimated # of Spectators per day of event: 8,000+/-
Estimated # of Teams: 250 teams
Page 93 of 321
Page 3 of 12
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Name & Cell Phone (1): Jairon Moreno, cell: 305-610-5899
Site Location: Paradise Coast Sports Complex
Site Director Name & Cell Phone (2): Billy Rivera, cell: 786-351-4394
Site Location: North Collier Regional Park
Site Director Name & Cell Phone (3): Alvaro Franco, cell: 786-838-2646
Site Location: Big Corkscrew Island Regional Park
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. The event organizer is subject to a late fee if this documentation is received after (15) business
days. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier
County Board of County Commissioners is an additional insured”. This coverage must remain in
effect for the entirety of the event including the following coverages:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000)
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
(Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has
not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the
deposit towards the event balance, provided the facilities utilized for the event are returned in the same
condition as prior to the event. Should any damages or monetary obligations be incurred by the facility
(i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and
Recreation.
BF (Please, initial to verify your compliance with the Facility Rental Deposit Policy)
Page 94 of 321
Page 4 of 12
Event Cancellation Policy
Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full
refund will be issued. All event cancellations must be in writing and sent to
Marissa.Baker@colliercountyfl.gov.
In the event the reservation is canceled less than 90 days prior to the first requested date of reservation,
a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 45 days prior to the first requested date of reservation,
a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 15 days prior to the first requested date of reservation,
a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not
be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor
and/or weather does not allow for the event to begin, rental fees and expenses associated with the date
of cancellation will be refunded.
Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
BF (Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park
users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly
prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking
guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued
to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals
associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via
email.
BF (Please, initial to verify your compliance with the Facility Parking Policy)
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Page 5 of 12
BF
BF
BF
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue requests are subject to relocation to another County facility
or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with
Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the
above adversities will be communicated to the renter by Collier County staff. Please note after capacity
limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event
organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large
events.
BF (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it
is determined that the event will require more event fields/space after funding assistance has been
approved for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of
the event. If all fees are not paid then the event will not be honored and will be cancelled.
(Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor in accordance with the protocol approved by Collier County.
(Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms the requested
facilities are available in compliance with Parks and Recreation requirements. However, Collier County
reserves the right to deny or cancel rental request if the required documentation is not provided
and/or if guidelines are not followed as requested by Collier County. This also includes those
guidelines set forth in the above application and the Collier County Parks and Recreation Rules &
Regulations form.
(Please, initial to verify your compliance with Event Approval Policy)
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INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless
Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized
by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not
be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available
to an indemnified party or person described in this paragraph. This section does not pertain to any incident
arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a
waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
BF (Please, initial to verify your compliance with required Indemnification language)
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Page 7 of 12
Collier County Sports Tourism Event Funding Application
Funding Eligibility
Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future
overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels
and lodging in Collier County over multiple days throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for TDT funding support:
Funding Eligibility
1.Fully completed Application must be received 90 days prior to the first day of the event.
2.All applications must be submitted online or via email. No handwritten Applications will be accepted.
3.Event must be more than (1) day in duration.
4.Event must generate a minimum (250) or more room nights within Collier County.
5.Events with national television exposure may be considered for additional funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, safety protocols, and laws.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to
the =first date of the event.
2.Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or
other Collier County paid lodging accommodations must be advertised to participants and spectators
prior to the event, on the event website and/or via email blasts.
3.Must provide documentation of marketing promotions outside of Collier County for the event
that will attract overnight visitors and spectators to Collier County. Naples, Marco Island,
Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must
be used in all marketing and/or promotional items as it relates to the event.
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Page 8 of 12
Post-Event Requirements
1. Events that exceed the estimated room nights will receive the maximum amount of
reimbursement previously approved. A higher production of room nights than projected will
not qualify for additional refund amount but will be considered as part of future funding
requests.
2. All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is
responsible for all expenses associated with the event and must provide an invoice from all
entities that charged the event organizer for said expenses. Event organizers are subject to
Collier County Finance audit prior to payment.
3. Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements
will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be
accompanied by an invoice from the entity charging the event organizer for each expense as
proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the
amount of reimbursement based on actual expenses and room night production. Only the
items approved by the CollierCounty Board of Commissioners on the event application are
eligible to be reimbursed.
4. Room night pick-up must be tracked and reported with the submission of a post-event report
to CollierCounty within (10) calendar days after the last day of the event to remain eligible for
funding reimbursement.
5. The event must achieve a minimum of 250 room nights within Collier County to receive funding
reimbursement. If the room nights generated from the event within Collier County are less than
250 room nights, then the event will not receive event expenses reimbursement.
Allowable Expenses
1. Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2. Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any
facility rental, equipment or third-party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may request reimbursement for such
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor
reimbursement of any rental or vendor directly affiliated with the event organizer. In certain
instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County
Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.).
3. Sanctioning and/or bid fees directly related to the event
Non-Allowable Expenses
1. Food, Beverages, Refreshments.
2. Administrative or general expenses. (i.e. office supplies, copies etc.)
3. Building projects or permanent equipment expenses.
4. Fundraising cost and/or functions. Prize money or purses.
5. Expenses and debts not related to event.
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Page 9 of 12
Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1.Applications will be reviewed to evaluate the impact of the event to Collier County.
2.All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
Establish in 2021 at Paradise Coast Sports Compolex. This will be 5th Annual Alliance Cup
What previous locations have hosted this event?
Only in Collier County
How many participants does this event host historically?
250+ teams, 4,000 players, 500 coaches
How many room nights has this event attracted historically?
600+
How many spectators has this event attracted historically?
8,400
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out- of- Area Youth Participants 3,200 players Local Youth Participants 800
Out-of-Area Adult Participants 400 coaches Local Adult Participants 100
Out-of-Area Staff & Media 40 (staff, Referees) Local Staff & Media 20 (referees)
Gender of Participants Male & Female Number of Teams 250
Age Ranges of Participants U8-U19 Total Projected Room Nights 600
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application. (Ex: COI
through governing body for documentation.)
Which organization will be sanctioning this event?
Florida Youth Soccer Association (FYSA) and US Soccer
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
Legacy Sports Travel
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Page 10 of 12
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time
of application and can be emended up to 60 days prior to the first day of the event with the
application.
Database of 60,000 coaches and team managers. GotSport email marketing. Various tournament platforms.
PROJECTED EVENT EXPENSES:
Please refer to the allowable and non-allowable expenses on page 8 of this document to indicate the
intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an
item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses
will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded.
Allowable Expense Amount
Facility Rental $44,000.00
CCSO - Sheriffs Department $7,500.00
FYSA & US Soccer Sanctioning $250.00
GotSport - national advertising $2,500.00
Total: $54,250.00
Total Amount Requested:
OTHER EVENT EXPENSES NOT REIMBURSABLE:
Referee fees: $42,000.00
Staff & Referee hotels: $11,000.00
Athletic Trainers: $5,_800.00
Awa_rds: $5,250.00
30% = 16,500.00
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days
from the last day of the event. Failure to submit the proper documentation provided by Collier County,
may result in forfeiture of County approved funding reimbursement and/or future event dates.
BF (Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
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Page 11 of 12
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact of
the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or
approved dates.
BF (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be printed on official hotel stationery
Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third-
party booking agency is used; the same procedure as above applies. Third-party booking agencies must
also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up
reports as outlined above, will not be considered for inclusion into the room night total for the event.
BF (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
BF (Please, initial to verify your compliance)
Page 102 of 321
Collier County Use Only
Rental Fees and Charges
Approved facility:
Number of fields approvcd:
Venue Rental Cost (including load-in dates):
Additional Rental Cost (i.e. stage, tables, etc.):
Total Cost:
Expenses to be reimbursed by Tourist Development Tax funds:
Expenses to be paid by Event Organization:
Event Director
Printed Name Bill Fisher Printed Name: !=t9 tfq t '
Title Tourn a m e nt Director Title: 4o ri t
Signature ErU F,r/4-
Date:818124
Signature:
Date:2
Parks & Recreation Representative
Printed Name:
Title:
Signature:
Date:
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Marissa Baker
Naples, Marco lsland, Everglades Convention
and Visitors Bureau
239-227-9441
Marissa. Baker@colliercountyfl . gov
I;ialll ttnn'
Collier Countv/CVB Representative
)
Page 12 of 12
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Page 1 of 12
Athletic Event & Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name:
Organization Address:
City: State: Zip:
Organization Phone:
Organization Website:
Organization Email: ______________________________________________________________________
Non-Profit Tax ID No.:
Federal Tax ID No.:
Event Director Full Name: _________________________________________ D.O.B.:
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety,
altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility
protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been
mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse
with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility
etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email:
Event Director Cell Phone:
Event Director Home/Business Address:
City: State: Zip:
Event Name:
Sport(s):
Dates requested for event:
Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in
and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please
note, load-in days may require additional facility rental fees.) Yes _______ No_______
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Page 2 of 12
Vendors
Will you be securing any vendors at this event? YES ________ NO ______
Please list the name of the vendor(s), dates, times, and dimensions of set-up.
*Please note, a fee may be required for vendors to utilize venue space during the event.
1.Vendors are required to supply their own power.
2.Vendors are required to be fully set-up at least (1) hour prior to competition.
3.No outside food and/or beverage vendors are allowed at Collier County Parks &
Recreation as there is an exclusive concessionaire on-site.
4.All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Facility(s) Type Requesting:
(Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9
Soccer Field)
(1)
(2)
(3)
(4)
Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please
note, a cost may be associated with these requests at the expense of the event organizer, unless
agreed upon in writing and excused as an expense by the CVB.
Will you require food any on-site concessions?
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
Estimated # of Spectators per day of event:
Estimated # of Teams:
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Page 3 of 12
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Name & Cell Phone (1):
Site Location:
Site Director Name & Cell Phone (2):
Site Location:
Site Director Name & Cell Phone (3):
Site Location:
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. The event organizer is subject to a late fee if this documentation is received after (15) business
days. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier
County Board of County Commissioners is an additional insured”. This coverage must remain in
effect for the entirety of the event including the following coverages:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000)
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
(Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has
not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the
deposit towards the event balance, provided the facilities utilized for the event are returned in the same
condition as prior to the event. Should any damages or monetary obligations be incurred by the facility
(i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and
Recreation.
(Please, initial to verify your compliance with the Facility Rental Deposit Policy)
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Page 4 of 12
Event Cancellation Policy
Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full
refund will be issued. All event cancellations must be in writing and sent to James
Hanrahan at James.Hanrahan@colliercountyfl.gov
In the event the reservation is canceled less than 90 days prior to the first requested date of reservation,
a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 45 days prior to the first requested date of reservation,
a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 15 days prior to the first requested date of reservation,
a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not
be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor
and/or weather does not allow for the event to begin, rental fees and expenses associated with the date
of cancellation will be refunded.
Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
(Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park
users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly
prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking
guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued
to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals
associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via
email.
(Please, initial to verify your compliance with the Facility Parking Policy)
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Page 5 of 12
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue requests are subject to relocation to another County facility
or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with
Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the
above adversities will be communicated to the renter by Collier County staff. Please note after capacity
limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event
organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large
events.
(Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it
is determined that the event will require more event fields/space after funding assistance has been
approved for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of
the event. If all fees are not paid then the event will not be honored and will be cancelled.
(Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor in accordance with the protocol approved by Collier County.
(Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms the requested
facilities are available in compliance with Parks and Recreation requirements. However, Collier County
reserves the right to deny or cancel rental request if the required documentation is not provided
and/or if guidelines are not followed as requested by Collier County. This also includes those
guidelines set forth in the above application and the Collier County Parks and Recreation Rules &
Regulations form.
(Please, initial to verify your compliance with Event Approval Policy)
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Page 6 of 12
INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless
Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized
by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not
be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available
to an indemnified party or person described in this paragraph. This section does not pertain to any incident
arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a
waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
_______ (Please, initial to verify your compliance with required Indemnification language)
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Page 7 of 12
Collier County Sports Tourism Event Funding Application
Funding Eligibility
Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future
overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels
and lodging in Collier County over multiple days throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for TDT funding support:
Funding Eligibility
1.Fully completed Application must be received 90 days prior to the first day of the event.
2.All applications must be submitted online or via email. No handwritten Applications will be accepted.
3.Event must be more than (1) day in duration.
4.Event must generate a minimum (250) or more room nights within Collier County.
5.Events with national television exposure may be considered for additional funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, safety protocols, and laws.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to
the =first date of the event.
2.Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or
other Collier County paid lodging accommodations must be advertised to participants and spectators
prior to the event, on the event website and/or via email blasts.
3.Must provide documentation of marketing promotions outside of Collier County for the event
that will attract overnight visitors and spectators to Collier County. Naples, Marco Island,
Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must
be used in all marketing and/or promotional items as it relates to the event.
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Page 8 of 12
Post-Event Requirements
1.Events that exceed the estimated room nights will receive the maximum amount of
reimbursement previously approved. A higher production of room nights than projected will
not qualify for additional refund amount but will be considered as part of future funding
requests.
2.All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is
responsible for all expenses associated with the event and must provide an invoice from all
entities that charged the event organizer for said expenses. Event organizers are subject to
Collier County Finance audit prior to payment.
3.Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements
will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be
accompanied by an invoice from the entity charging the event organizer for each expense as
proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the
amount of reimbursement based on actual expenses and room night production. Only the
items approved by the Collier County Board of Commissioners on the event application are
eligible to be reimbursed.
4.Room night pick-up must be tracked and reported with the submission of a post-event report
to Collier County within (10) calendar days after the last day of the event to remain eligible for
funding reimbursement.
5.The event must achieve a minimum of 250 room nights within Collier County to receive funding
reimbursement. If the room nights generated from the event within Collier County are less than
250 room nights, then the event will not receive event expenses reimbursement.
Allowable Expenses
1.Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2.Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any
facility rental, equipment or third-party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may request reimbursement for such
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor
reimbursement of any rental or vendor directly affiliated with the event organizer. In certain
instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County
Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.).
3.Sanctioning and/or bid fees directly related to the event
Non-Allowable Expenses
1.Food, Beverages, Refreshments.
2.Administrative or general expenses. (i.e. office supplies, copies etc.)
3.Building projects or permanent equipment expenses.
4.Fundraising cost and/or functions. Prize money or purses.
5.Expenses and debts not related to event.
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Page 9 of 12
Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1.Applications will be reviewed to evaluate the impact of the event to Collier County.
2.All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
What previous locations have hosted this event?
How many participants does this event host historically?
How many room nights has this event attracted historically?
How many spectators has this event attracted historically?
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out- of- Area Youth Participants Local Youth Participants
Out-of-Area Adult Participants Local Adult Participants
Out-of-Area Staff & Media Local Staff & Media
Gender of Participants Number of Teams
Age Ranges of Participants Total Projected Room Nights
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application. (Ex: COI
through governing body for documentation.)
Which organization will be sanctioning this event?
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
Page 112 of 321
Page 10 of 12
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time
of application and can be emended up to 60 days prior to the first day of the event with the
application.
PROJECTED EVENT EXPENSES:
Please refer to the allowable and non-allowable expenses on page 8 of this document to indicate the
intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an
item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses
will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded.
Allowable Expense Amount
Total Amount Requested:
OTHER EVENT EXPENSES NOT REIMBURSABLE:
__________________________ ____
______________________ ________
______________________ ________
_____ _________________________
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days
from the last day of the event. Failure to submit the proper documentation provided by Collier County,
may result in forfeiture of County approved funding reimbursement and/or future event dates.
(Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
Page 113 of 321
Page 11 of 12
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact of
the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or
approved dates.
(Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be printed on official hotel stationery
Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third-
party booking agency is used; the same procedure as above applies. Third-party booking agencies must
also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up
reports as outlined above, will not be considered for inclusion into the room night total for the event.
(Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
(Please, initial to verify your compliance)
Page 114 of 321
Collier Countlt Use Only
Renlal Fees and Charges
Field type:
Venue Rental Cost (including load-in dates):
Additional Rental Cost (i.e. stage, tables, etc.):
Total Cost:
Expenses to be reimbursed by Tourist Development Tax funds:
Expenses to be paid by Event Organization:
printed Name: Bill Fisher Printed Name: -Sl l^
.,,,u. Tournament Director Titte: -[ .rvri-^ /))r(.-A.,,-
Signatu re:F"// F;A-Signatu re:
o","9126124 Date: ( o 2
Printed Name:
Title
Signature:
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Marissa Baker
Naples, Marco lsland, Everglades Convention
and Visitors Bureau
239-227 -944L
Ma rissa.Baker@colliercountyf I.gov
Approved facility:
),,1u m ber of ficlds approved:
Event Director Collier Countv/CVB Representative
Parks & Recreation Representative
nrto. _
Page 12 of 12
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Collicr Coung Use Only
Renlal Fees and Chargs
Approved facility:
Number of fields approved;
Fietd tlp€:
Venue Rental Cost (including load-in dates):
Additioral Rentrl Cost (i,e. strgc, tebles, ctc.)
Expenses to be reimburs€d by Tourist Develophent Tu funds:
Erpenses to be paid by Event Organizetion: _
Event Dlrector
Printed Name:Billy Rivera Printed Name
Tournament Director Titl€: '1-o wr',/.c
Parks & Recreatlon Reoresentative
SiSnature:
/
Appllcatlons must be sent electronically to be
ellgible for revlew.
Pleas€ sand appllcatlon vla emall to:
Marlssa Baker
Napl€s, Mar(o lsland, Everglades Convention
and Visitors Eureau
239-227-944t
Marlssa.Baker@colliercounMl.pov
+z-
9126t24 loDate
Printed Name:
-
Title:
SiEnature:
Date:
Page 12 of 12
Tolal Cost:
Colller CounW/CVB Representative
.lav tct
Date:
Page 127 of 321
October 29th, 2024
To whom it may concern,
Great Wolf Lodge South Florida located at 3900 City Gate Blvd. N. Naples, FL 34117 has
partnered with Tournament Success Group and Legacy Sports Travel, as an official host for their
series of youth soccer events starting in the Fall of 2024, through the Spring of 2025, at the
Paradise Coast Sports Complex. We have completed one successful event, with four more
scheduled over the next eight months, all of which are forecasting significant future business.
Tournament Success Group and Legacy Sports Travel have proven to be valuable partners to our
resort, and their event attendees have been welcome guests, whom we anticipate becoming
repeat customers.
I have personally worked with Tournament Success Group and Legacy Sports Travel for the past
four years in other local hotels and I have nothing but positive comments to report about the
organization and their entire team.
We anticipate continued success on the upcoming events for the remainder of the season, and
hope to see the events grow in size and frequency in Collier County.
Fatima Salazar, Sales Manager
fsalazar@greatwolf.com
239.397.0017
Page 128 of 321
October 17, 2024
To whom it may concern,
Our hotel, Comfort Inn & Suites, has partnered with Tournament Success Group and
Legacy Sports Travel for more than three years on several youth athletic events. These
events have had a very positive impact on the local economy, and we have experienced
higher revenue figures during these event weekends that we may not have seen
otherwise. We have thus far experienced no significant issues with any event
participants, and we always welcome more dates and events. Tournament Success
Group and Legacy Sports Travel have proven to be diligent and professional partners,
who we look forward to working with on future events.
Sincerely,
Andrea Wells
General Manager
Comfort Inn & Suites
3860 Tollgate Blvd, Naples FL 34114
Phone:239-353-9500 ext 515 Fax:239-353-0035
Email: andrea.wells@stayatchoice.com
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2600 Tiburón Drive, Naples, Florida 34109 | 239.593.2000 | www.ritzcarlton.com
To whom it may concern,
The Ritz-Carlton Naples, Tiburón has been a partner ofTournament Success Group and Legacy Sports
Travel, and their series of youth soccer events taking place at the Paradise Coast Sports Complex, for
almost three years. We have had a very positive experience thus far with the TSG and LST teams, as well
as with the guests that attend their events, and we have several more scheduled to take place over the
next 12 months.
The benefits to our resort have been reflected in increased revenue during the dates of each event.
Additionally, the increased exposure for the resort has resulted in repeat stays from guests attending the
events that otherwise may not have vacationed in the area.
We appreciate the professional approach and attentive care that goes into the events and we support
the growth of these events in Collier County.
Warm Regards,
Laura Ryan
Laura Ryan
Senior Sales Manager
The Ritz-Carlton Resorts of Naples
280 Vanderbilt Beach Rd
Naples, FL 34108
Hotel: +1.239.598.3300
Phone: + 1 239.459.2098
Email: laura.ryan@ritzcarlton.com
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11/19/2024
Item # 8.B
ID# 2024-1971
Executive Summary
Recommendation to approve a request for Tourist Development Tax Funding, in an amount not to exceed
$103,800, for a Sports Complex Expansion & Tourism Impact Study for the future phases of the Paradise Coast
Sports Complex to be conducted by Hunden Partners, and make a finding that this expenditure promotes tourism.
OBJECTIVE:
To approve the expenditure of Tourism Development Tax (TDT) Promotion Funds to proceed with a Sports
Complex Expansion & Tourism Impact Study for Phases 3, 4, and 5 of the Paradise Coast Sports Complex (PCSC)
and make a finding that these expenditures promote Tourism.
CONSIDERATIONS: PCSC Phase 1 opened in mid-2020. The contract for Phases 1 and 2 was terminated in July 2023
as part of a Board-approved settlement agreement. Phase 2 became available for use in October 2023.
On August 13, 2024, Item 10A, the Board provided direction to (1) report back on how PCSC Phase 3 could proceed,
and (2) start evaluating how Phase 4 and Phase 5 could be completed and determine if an updated market and feasibility
and Tourism Impact Study should be conducted.
Phase 3: Before the Phase 2 contract was amended to reduce the number of fields from five to four and eliminate a
portion of the parking, several key elements required for Phase 3 were already constructed. These included the sports
lighting for Field 9, part of the stormwater management system (comprising piping, structures, and lakes), fire protection
infrastructure (hydrants and piping), irrigation mains, and an electrical transformer. These elements were designed to
support Field 9, Building 21, Building 18, and the related parking areas collectively.
Phase 3 is proposed to include Field No. 9 and its associated pre-engineered metal building structure (Bldg. 21), the
south parking lot, and a bathroom (Bldg. 18). Staff anticipates utilizing a conventional design-bid-build contract
mechanism. The design is 100% complete; construction could start in late 2025, with an approximate construction
timeline of 12 to 18 months. The estimated design and construction cost of this phase is $9-$10 million. Funding for
Phase 3 is available in the Sports Complex Capital Fund (3007).
Presently, dedicated TDT funding for the Sports Complex is primarily committed to the series 2018 TDT bond utilized
to fund the initial Sports Complex Phase improvements. The Sports Complex TDT allocation (71.4% of the 5th penny)
collected above debt service requirements, interest earnings, and potentially Parks Impact Fees is proposed to fund
Phase 3. Parks Impact Fee funding could also be utilized for a portion of future phases.
Operationally, the additional field and related improvements will improve the customer experience for parking, site
flow, sheltering, and access to restrooms. The field addition will also provide an offset to the FC Naples stadium use
schedule. Field 9 will provide a 22% increase in hours for local programming and associated revenue of $31,680,
additional field rental for at least 34 weekend events will generate $34,000, and an 11% increase in food and beverage is
projected to be $200,000. Additional sponsorships, parking revenue, and hotel commissions bring the total positive
revenue impact to $300,000.
Phase 4: The current programming and schematic design for Phase 4 consist of 11 multipurpose fields (five fields are
programmed for softball, little league, soccer/football/lacrosse, plus six fields programmed for baseball,
soccer/football/lacrosse) as well as required restrooms, and other facilities. Phase 4 design and construction costs are
estimated to be in the $40-$50 million range.
Phase 5 involves the construction of a fieldhouse for indoor sports like volleyball, basketball, ping pong, and pickleball.
The identified location is to the west of the stadium. Design and construction costs are likely to be in the $45-$70
million, depending on the project scope.
A proposed plan of finance for Phases 4 and Phase 5 will be developed as part of the Hunden Partners study and could
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Item # 8.B
ID# 2024-1971
involve a debt instrument, TDT funding, Parks Impact Fees, Infrastructure Surtax, and other sources of revenue.
The development of the Sports Complex concept originated with a Sports Facility Market and Needs Assessment
completed in 2015, followed by a Feasibility and Economic Impact Study in 2017-18. Hunden Partners conducted both
studies.
On October 22nd, 2024, Item 11A, the Board of County Commissioners directed staff to proceed with an updated Sports
Complex Expansion and Tourism Impact Studies given the substantial additional investment and the use of TDT
funding.
Hunden Partners has provided a proposal to conduct an updated market, financial feasibility, and tourism economic
impact study for the current and planned expansions of the Paradise Coast Sports Complex and other park facilities for a
fee of up to $103,800. The Procurement Division has approved Hunden Partners as a Single Source Vendor, given
Hunden Partners' long involvement with Collier County’s sports facilities and the Paradise Coast Sports Complex.
FISCAL IMPACT:
The proposal by Hunden Partners to conduct an updated Sports Complex Expansion & Tourism Impact Study for
the PCSC totals $103,800. Funding is available within TDC Promotion Fund (1101).
GROWTH MANAGEMENT IMPACT:
There is no impact to the Growth Management Plan related to this action.
LEGAL CONSIDERATIONS:
The Tourist Development Tax Statute, Section 125.0104, Fla. Stat., was amended in 2018 to include an authorized
expenditure for public facilities which are defined to include major capital improvements that have a life
expectancy of 5 or more years. The County’s plans for the PCSP may be defined as public facilities and require
that the County meet the requirements of Section 125.0104(5)(a)6, Fla. Stat., as follows:
Tax revenues may be used for these purposes only if the following conditions are satisfied:
a. In the county fiscal year immediately preceding the fiscal year in which the tax revenues were initially
used for such purposes, at least $10 million in tourist development tax revenue was received;
b. The county governing board approves the use for the proposed public facilities by a vote of at least two-
thirds of its membership;
c. No more than 70 percent of the cost of the proposed public facilities will be paid for with tourist
development tax revenues, and sources of funding for the remaining cost are identified and confirmed by
the county governing board;
d. At least 40 percent of all tourist development tax revenues collected in the county are spent to promote and
advertise tourism as provided by this subsection; and
e. An independent professional analysis, performed at the expense of the county tourist development council,
demonstrates the positive impact of the infrastructure project on tourist-related businesses in the county.
A TDC recommendation for the expenditure of tourist development taxes is required prior to proceeding with the
tourism impact study. The TDC recommendation will be presented to the Board for review and a finding that the
expenditure promotes tourism prior to proceeding with the study. This item is approved as to form and legality and
requires majority vote for approval. - CMG
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Item # 8.B
ID# 2024-1971
RECOMMENDATIONS:
To proceed with a Sports Complex Expansion & Tourism Impact Study for the future phases of the Paradise Coast
Sports Complex to be conducted by Hunden Partners, utilizing Tourist Development Tax funding of up to
$103,800, and make a finding that this expenditure promotes tourism.
PREPARED BY: Christopher Johnson, Division Director, Corporate Financial & Management Services
ATTACHMENTS:
1. Sports Complex Expansion & Tourism Impact Study 9-24-24
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www.hunden.com 1
Sports Complex Expansion & Tourism Impact Study
To: Collier County
Ed Finn, Deputy County Manager
3335 Tamiami Trail East, Suite 101
Naples, FL 34112
Ed.Finn@colliercountyfl.gov
From: Rob Hunden, CEO
Hunden Partners
213 W Institute Place, Suite 707
Chicago, IL 60610
rob@hunden.com
Date: September 24, 2024
Understanding
Hunden Partners is pleased to submit the following scope of work to perform a market demand,
financial feasibility and economic impact study for the current and planned expansions of the Paradise
Coast Sports Complex (Complex or Project) requested by Collier County (County or Client), Florida.
Between 2015 and 2018, Hunden Partners completed two studies related to the Complex in Collier
County. The purpose was to gain a market- and data- driven understanding of the current and future
opportunity for youth and amateur sports events and developments in Collier County, and to provide
the County with recommendations on facility development, governance and management scenarios,
followed by projections of performance.
As a result, in 2020 the County opened the 175-acre multi-purpose Paradise Coast Sports Complex.
Even through the Covid-19 pandemic, the Complex (operated originally by Sports Force, who was
then replaced by Sports Facilities Companies (SFC)) showed resiliency and experienced strong visitor
traffic. Currently the Complex is undergoing multiple phases of expansion. With local and visitor
excitement and awareness increasing, Collier County is looking to assess the tourism impact of the
current expansion (up through completion of Field 9), as well as the likely performance and impact of
the next phases of development, including multipurpose fields and a field house hardened for
hurricane season.
Hunden Partners will consider two site locations when determining recommendations for the next
phases of expansion/development: the Paradise Coast Sports Complex and Big Corkscrew Park
(BCP). Hunden will consider both locations, BCP and the Sports Complex, when preparing
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www.hunden.com 2
recommendations for the optimal location for additional sports fields and a hurricane hardened field
house in the County.
The financial and economic impact scenarios that the County seeks include:
1) The current Complex, pre-expansion
2) The Complex once field 9 is complete
3) The Complex once expanded with recommended/proposed outdoor elements
4) The Complex once expanded with recommended/proposed indoor/outdoor elements
5) The Complex and Big Corkscrew Park (if study recommends BCP as optimal site)
Through a comprehensive market, financial and impact study, Hunden will profile the historical
performance of the facility, evaluate past, current expansion and future phases making projections of
performance and spending, jobs and tax impacts of the Complexes various phases, including future
expansion.
Scope of Work
Hunden’s work plan is proposed to be organized as follows:
§ Task 1 – Kickoff, Project Orientation, and Interviews
§ Task 2 – Economic, Demographic and Tourism Analysis
§ Task 3 – Paradise Coast Sports Complex and Big Corkscrew Park Historical Performance
and Impact Profiles
§ Task 4 – Local Sports Facility Supply and Demand Analysis
§ Task 5 – Regional Competitive Sports Facilities Analysis
§ Task 6 – Tournament Opportunity Analysis
§ Task 7 – Case Studies
§ Task 8 – Support Amenities Analysis
§ Task 9 – Expansion Implications and Recommendations
§ Task 10 – Demand and Financial Projections
§ Task 11 – Economic, Fiscal and Employment Impact Analysis
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www.hunden.com 3
Task 1: Kickoff, Project Orientation and Interviews
The kickoff will be attended by members of the Hunden team and the Client to confirm the goals of
the study and other contextual issues related to the Project. Hunden will:
§ Obtain information and data from Collier County, Paradise Coast Sports Complex
management from Sports Facilities Company, County Commissioners, City of Naples
departments and their respective support staffs, and any other organizations that the
Client deems appropriate.
§ Tour the Paradise Coast Sports Complex, Big Corkscrew Park, and surrounding demand
generators, interview stakeholders from a variety of local private and public organizations,
and perform fieldwork as appropriate.
§ Review historical performance figures, previously completed studies and facility
expansion plans.
§ Gather and analyze background and performance data related to the Project, site plans
or designs related to the proposed Project as appropriate.
§ Gather and review available economic, demographic and financial data.
Task 2: Economic, Demographic and Tourism Analysis
Hunden will evaluate Collier County’s position as an economic center of activity as well as a
destination for visitors. This analysis will provide a realistic assessment of the area’s strengths,
weaknesses, opportunities and threats (SWOT). Among the data gathered and analyzed will be:
§ Geographic attributes, accessibility, and transportation links,
§ Trends in population growth and income,
§ Corporate presence, major employers and any significant recent or likely future changes,
§ Education levels and implications for the market and project, and
§ Tourism attractions, especially those popular with families.
This analysis includes an ESRI Neighborhood Analysis, Placer.ai Analysis, Census data, and CoStar
Insights. Hunden utilizes the latest market data, visitor origin data, demographic data, psychographic
data, and other resources to determine a comprehensive view of your marketplace.
Task 3: Paradise Coast Sports Complex and Big Corkscrew Park Historical
Performance and Impact Profiles
Hunden will provide an overview of the historical performance (events, by type, attendance, revenue
and expense detail) and lost business for the Paradise Coast Sports Complex. Hunden will take into
consideration the current event types and capacities, as well as the event type restrictions and lost
business due to Complex limitations. The existing and past business will be a prologue for future
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www.hunden.com 4
potential expanded business with enhanced/expanded facilities and amenities. Primary research will
be based on interviews with the Client and current and potential visitors, records of performance by
the management company SFC and the County, and Place.ai cell-phone tracking technology reports,
which will determine many datapoints related to visitors and their origin.
Hunden will also consider tournament, event, and sport types that cannot be currently hosted. This
lost business analysis will help Hunden determine future demand opportunities.
The goal is to evaluate the marketability of the Complex as it exists today, after planned and phased
expansions, and into the future.
Additionally, Hunden will assess the current offering of synergistic surrounding assets, such as
supportive hotels like the Great Wolf Lodge, any other walkable or proximate uses, and demand
generators to understand how the facility has induced economic development for the area.
Finally, Hunden will profile the existing offerings at Big Corkscrew Park and provide a high-level
summary of the site’s strengths and weaknesses related to future expansion.
Task 4: Local Sports Facility Supply and Demand Analysis
Hunden will provide an assessment of the current supply of and demand for local sports facilities, as
local sports usage is a key factor in weekday business.
First, Hunden will review and survey the existing public, non-profit and private inventory of sports
facilities in Collier County and nearby areas. Hunden will then inventory and survey the current
amateur sports tournament activity within the area that may compete with the Project.
Local Demand Interviews. Through interviews with relevant sports clubs and organizations, we will
focus on identifying existing demand, current facility supply and the gaps between the two. Sports
with excess demand will be identified and presented in terms of their facility needs. Demand
interviews are one of the methods that Hunden uses to determine existing participation data, rental
rates and costs for facilities in the county and nearby areas, and other key datapoints to determine
recommendations.
Task 5: Regional Competitive Sports Facilities Analysis
Many of the likely events that could occur at an expanded Paradise Coast Sports Complex will be
from around the state of Florida and the Southeast. In order to understand the competitive situation
in which the County finds themselves, Hunden will provide an updated analysis and profile on the
relevant regional competitive sports facilities as well as those proposed and under construction in the
region.
Hunden will utilize geofencing research technology to gather visitation and performance data for
relevant regional sports complexes. This research output will show how many visitors frequent the
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www.hunden.com 5
relevant regional facilities and where the facilities draw attendees from. Hunden will analyze and
document the following conditions, as available and appropriate:
§ Site and facility layout,
§ User and attendee counts, including local vs. out-of-town,
§ Event types,
§ Type of sports usage,
§ Utilization times,
§ Rental rates,
§ Amenities,
§ Estimated hotel room nights generated, and
§ Unique characteristics.
Hunden will utilize geofencing research technology to gather visitation and performance data for
existing facilities in Collier County and for competitive facilities in the region. This research output
will show how many visitors frequent the facilities and where the facilities draw attendees from.
Hunden can also use this tool to gather demographic and socio-economic data to understand the
current market reality in Collier County and the surrounding region. The following figures provide a
high-level illustration of the type of visitation data we can gather with this tool. We will compare this
data with previous report findings as appropriate to understand how the region has been impacted
by sports facilities.
Rock Hill Sports & Event Center - Rock Hill, SC
January 2021 - December 2021
Total Visits Total Unique Customers
Visitor Origins by Distance from Site
Est. Number
of Visits
Percent of
Total Visits
Est. Number of
Customers
Percent of Total
Customers
Avg. Visits per
Customer
Locals - Within 25 miles 314,800 29%70,700 25%4.45
Regional Distance - Between 25 and 75 miles 280,600 26%71,700 26%3.91
Long Distance only - Over 75 miles 502,800 46%138,400 49%3.63
Total Visits 1,098,200 100%280,800 100%3.91
Source: Placer.ai
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www.hunden.com 6
The regional competitive sports facilities analysis will provide a sense of strengths and weaknesses,
as well as opportunities and threats.
After determining current market needs and facility locations, Hunden will compile a supply and
demand matrix and suggest implications for the Project. Hunden’s matrix will identify whether the
current inventory of facilities in Collier County is adequate for each sport/facility type studied. If the
answer is no, Hunden will then consider whether the current inventory could meet demand with
proper improvements. The matrix will illustrate areas with adequate sports facility supply and those
struggling to meet demand. This analysis will influence implications in Task 9 regarding what
expanded type of fields or facilities the County should prioritize.
Task 6: Tournament Opportunity Analysis
Of critical importance to this project is the potential for economic and fiscal impact from the
inducement of events from national and regional tournaments. Just like local and small regional
tournaments, super-regional and national tournaments can generate significant visitation, spending,
room nights and other positive impacts to a community and can even support the development of
other real estate uses if enough consistent local and non-local demand occurs onsite. Participants
and their families come from farther distances and therefore must spend the night, unlike those from
the 100-mile region that may be “daytrippers.”
Tournament Demand Interviews. Hunden will conduct interviews with tournament directors,
leagues, current facility management company SFC, management at competitive facilities and others
who are likely to use the facilities. These interviews will help determine what teams, leagues, and
tournaments are likely to come to the facility and under what conditions. Demand interviews will lead
to implications of the facility program.
Task 7: Case Studies
Hunden will analyze comparable sports complexes, with specific consideration given to complexes
that include both indoor and outdoor elements, to gather implications and lessons learned. Hunden
will utilize our experience and knowledge of national facilities to determine what case studies will be
pertinent to the Project.
The comps analysis will consider the following data points, as available and appropriate:
§ Summary and overview of the facility site and market traits,
§ Facility details including size/number of fields and courts,
§ Performance and visitation of the complex and supporting development,
§ Operations/Governance/Management, and
§ Others, as appropriate.
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Geofencing/cell phone research technology will show how the sports facilities have worked in other
places, as well as identify how often they attract visitors, generate room nights, etc. Hunden can
discern between the market support from locals versus those from out of town, which will help us
determine the additional supportable retail, restaurants and hotel room nights from the sports
development and general tourism vs. local market. We can also determine the demand at
comparable sports developments to compare with projections for the Complex.
Our investment has proven essential by providing recorded statistics and figures of consumer
behaviors and visitor activity. For comparable and competitive venues, geofencing research helps
Hunden evaluate activity, determine primary trade areas (origin of customers), and establish time of
day and/or day of week facilities are busy. This data is evaluated against the proposed project, as
well as used to project possible performance and impact. The demographics of the visitors to the
sports complex are also known, which helps determine the type of tenants and user groups to seek
for your development.
The comparable developments and destinations will be profiled, and implications discussed. The
results will provide the Client with lessons learned and critical elements to success or failure.
Task 8: Support Amenities Analysis
Hunden understands that attracting sports tournaments should include capturing the hotel room
nights and spending from the visiting teams and families. As such, the community needs to have
enough quality hotels to capture the sports demand. If hotels are mostly located outside of the
County limits, the return on the investment for the sports facilities will be limited to local quality of
life, while providing neighboring communities with the hotel room night impact. As such, Hunden
will analyze the existing local hotel, retail, and restaurant supply.
Hotel. The analysis will determine the proximate quality room count, as well as the community-wide
room count, for hotels in the nearby area, to understand what impact from sports can be captured in
the city and county limits – and the implications for more hotels to be developed in the community.
The new Great Wolf Lodge, under construction, will be a primary focus, as will other hotels that can
cater to tournaments. Hunden will use Placer.ai and interviews with the Client and SFC to determine
which hotels are the most popular with visitor teams and their families.
The analysis will include tracking of occupancy, monthly room night demand, average daily rate
(ADR), and Revenue per Available Room (RevPAR), and performance by year, month, day of week,
unaccommodated demand and demand type/market mix. Hunden will include data showing local
hotel room occupancy, average daily rate, and Rev/Par for the last six years.
Hunden will assess if the local hotel market can accommodate the sizes of events/tournaments being
proposed at the expanded Project.
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Restaurant/Retail. Hunden will also profile, map and discuss the pros and cons of retail and restaurant
nodes and how their proximity to the Complex and BCP enhance or detract from the Project’s
success.
Task 9: Facility Expansion Implications: Paradise Coast Sports Complex and Big
Corkscrew Park
Hunden will provide implications and, if appropriate, recommendations for the next phase of
expansion in Collier County for outdoor fields and an indoor field house. Hunden will consider two
sites, the Paradise Coast Sports Complex and Big Corkscrew Park. Hunden will opine on the optimal
site for expansion, as well as optimal size, program, configuration, functionality, amenities, quality,
and other key elements. The recommendations will consider the results of all the prior tasks, which
will point toward logical conclusions regarding every aspect of the Project.
The recommendations may include:
§ All physical programmed areas by use, size and type,
§ Optimal location for new outdoor sports fields: at the Sports Complex or at BCP
§ Food and beverage offerings,
§ Programming and events,
§ Parking,
§ Funding, procurement and management best practices, and
§ Other on-site amenities and walkable amenities such as hotels.
Task 10: Demand and Financial Projections
Hunden’s demand, financial and impact projections will break the Project into five phases:
1) The current Complex, pre-expansion
2) The Complex once field 9 is complete
3) The Complex once expanded with recommended/proposed outdoor elements
4) The Complex once expanded with recommended/proposed indoor/outdoor elements
5) The Complex and Big Corkscrew Park (if study recommends BCP as optimal site)
Event/Demand Projections. Hunden will make projections for demand for events and uses at the
expanded fields and facilities. These will be projected for a period of time to be determined mutually
with the Client. Projections will include demand by type of event/tournament and recreation amenity
type.
Estimated Operating Financials. Based on the projection of demand and a number of assumptions
regarding rental rates, fees, concession per-capita revenues and others, Hunden will prepare a
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financial projection for the expanded facility. This will include operation and maintenance costs which
will influence the anticipated return on investment projections for each scenario.
This financial analysis will include the following:
§ Estimated line-item revenues. Expenses directly related to the facilities will also be
projected for the period. The demand profile, experience with similar facilities and data
from existing facilities will be used to model the operating revenues and costs of the
expanded Paradise Coast Sports Complex and will be incorporated into the business
plan. The model will generate a pro forma operating statement that will include revenue
and expense items, including the following:
o Revenues: rental rates, tournament fees, food and beverage, parking and other
income,
o Direct operating expenses: wages and salaries, contract services, utilities,
maintenance and repair, supplies and other expenses, and
o Unallocated expenses: employee benefits, advertising and promotion, general and
administrative, professional services, insurance and other expenses.
As stated above, the financials will be presented in a line-item by line-item basis, which will lead to
estimates of net operating performance.
Task 11: Economic, Fiscal, and Employment Impact Analysis
Hunden will conduct an economic, fiscal and employment impact analysis to determine the direct,
indirect, and induced impacts, including the tax revenues that are generated by the Project in the
various phases of development/expansion, including:
1) The current Complex, pre-expansion
2) The Complex once field 9 is complete
3) The Complex once expanded with recommended/proposed outdoor elements
4) The Complex once expanded with recommended/proposed indoor/outdoor elements
5) The Complex and Big Corkscrew Park (if study recommends BCP as optimal site)
Based on the above analysis, a projection of net new direct spending will be tabulated. New spending
is that spending that is new to the community as visitors come to Collier County due to an event,
spend the night or otherwise spend time or money in the area. Hunden will analyze the spending by
residents (transfer spending) and discuss the amount that is recaptured. For example, due to the
existence of activity generated by events, economic activity occurs as residents pass up opportunities
to leave the area to spend money. Instead of going to an event in another area, the event keeps their
spending within the area. This is considered recaptured demand. The net new and recaptured
spending is considered to be the Direct Impact.
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From the direct spending figures, further impact analyses will be completed.
• Indirect Impacts are the supply of goods and services resulting from the initial direct
spending. For example, a new resident’s direct expenditure on retail causes the store to
purchase goods and other items from suppliers. The portion of these purchases that are within
the local economy is considered an indirect economic impact.
• Induced Impacts embody the change in local spending due to the personal expenditures by
employees whose incomes are affected by direct and indirect spending. For example, a
waitress at a restaurant may have more personal income because of the new spending. The
amount of the increased income that the employee spends in the area is considered an
induced impact.
• Fiscal Impacts represent the incremental tax revenue collected by the County due to the net
new economic activity related to a development. The fiscal impact represents the
government’s share of total economic benefit. There will be distinct tax impacts for each
governmental entity. Fiscal impacts provide an offset to the potential public expenditures
required to induce the development of the Project. Hunden will identify the taxes affected
and conduct an analysis of the impact on these accounts and governmental units.
• Employment Impacts include the incremental employment provided not only onsite, but due
to the spending associated with the Project. For example, the direct, indirect, and induced
impacts generate spending, support new and ongoing businesses, and ultimately result in
ongoing employment for citizens. Hunden will show the number of ongoing jobs supported
by the project and provide the resulting income and income taxes generated.
Hunden uses one of the industry’s most relied upon multiplier models, IMPLAN. This input-output
model estimates the indirect and induced impacts, as well as employment impacts, based on the
local economy. An input-output model generally describes the commodities and income that
normally flow through the various sectors of the economy. The indirect and induced expenditure,
payroll, and employment result from the estimated changes in the flow of income and goods caused
by the projected direct impacts. The model data are available by various jurisdictional levels,
including counties.
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Milestones and Touchpoints
Hunden will incorporate the following milestones and touchpoints with the Client throughout the
study process:
§ Kickoff Organizing Call – Once the administrative engagement paperwork process is
complete, Hunden will schedule an initial kickoff organizing call/Zoom with the Client
team for introductions and to schedule the in-person site visit, tours, and meetings.
Hunden will send a kickoff memo outlining requests for data, scheduling arrangements,
and key contact information.
§ Site Visit/Local Discovery – Members of the Hunden key personnel team will travel to
Collier County to conduct an in-person kickoff trip with the Client, including stakeholder
meetings and interviews, site and facility tours, and tours of surrounding demand
generators.
§ Circle Back Call – After the kickoff trip, Hunden will schedule a ‘circle-back call’ with the
Client to wrap up data requests and any outstanding discovery phase items.
§ Check-In Calls – Throughout the market research tasks, Hunden can schedule check-in
calls with the Client to ensure timely forward direction through the study process.
§ Market Findings Presentation (deliverable) – Hunden will present a PowerPoint-style
deliverable of market findings electronically to the Client. This will include the
recommended scenarios and findings for the Client to consider.
§ Draft Analysis (deliverable) – Hunden will complete all financial modeling and compile
the results into a draft analysis of its financial outputs, which will be presented to the Client
electronically for review and comment.
§ Final Analysis (deliverable) – After receiving comments from the Client on the draft
analysis, Hunden will issue its final analysis.
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Timing
Hunden proposes the following timing for each distinct deliverable:
§ Market Findings – approximately seven weeks after the following have occurred: contract
authorization, receipt of kickoff payment, and completion of in-person site visit
§ Draft Analysis – approximately four weeks after delivery of market findings
§ Final Analysis – approximately one to two weeks after receiving Client comments on the
draft
We expect the overall timeline for the study to be approximately three months, assuming Client
responsiveness and availability.
Fees
Hunden will complete the analysis for a lump-sum fee of $92,800, inclusive of research and travel
expenses for two (2) trips to Collier County for the kickoff and a presentation in front of the County
Commission.
Hunden will invoice the Client according to the following payment milestones:
§ Kickoff Invoice, due at the completion of the site visit: $14,000
§ Market findings presentation: $32,000
§ Delivery of draft analysis: $32,000
§ Delivery of final analysis: $14,800
Written Deliverable Option. Hunden’s deliverables are comprehensive PowerPoint-style
presentations. If the Client wishes to receive a written report, an additional fee of $11,000 will be
added to the total fee, split into four equal amounts across the four payment milestones. To authorize
the written deliverable option, initial here: _______________
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Contractual Conditions
The following conditions apply to this engagement with you.
CLIENT ACKNOWLEDGEMENTS.
1. The Client acknowledges that the format of the final deliverable output is a PowerPoint-style
report document.
Client Initial: ________________________
2. The Client acknowledges their critical role in providing Hunden with project background and
other requested and necessary/ pertinent data items that only the Client has the capability of
sharing in order to start the formal study timeline. Any delay in providing critical project or
site data will delay Hunden’s deliverable.
Client Initial: ________________________
3. The Client acknowledges that these project types are often not commercially viable and
typically require public funding upfront and/or annually to be sustained.
Client Initial: ________________________
SCOPE LIMITATIONS. Hunden’s services do not include the following: any assistance with a bond
marketing strategy; any assistance with the preparation or distribution of any official statement; or
any advice on the municipal bond market. Hunden does not provide advice with respect to municipal
financial products or the issuance of municipal securities, including services with respect to the
structure, timing, terms and other similar matters concerning such financial products or issues.
Hunden is not a municipal advisor and Hunden is not subject to the fiduciary duty set forth in section
15B(c)(1) of the Registration and Regulation of Brokers and Dealers Act (15 U.S.C. 78o-4(c)(1)) with
respect to the municipal financing product or issuance of municipal securities. The Client is advised
that any actual issuance of debt must be done under the advice of its bond counsel and financial
advisors. Your financial advisor should provide any advice concerning the specific structure, timing,
expected interest cost, and risk associated with any government loan or bond issue. Potential
advisors should not rely on representations made in this report with respect to the issuance of
municipal debt.
The findings and recommendations of Hunden’s research will reflect an analysis of primary and
secondary sources of information. Estimates and analyses presented in our work product will be
based on data that are subject to variation. Hunden will use sources that it deems reliable, but will
not guarantee their accuracy. Recommendations will be made from information provided by the
analyses, internal databases, and from information provided by external sources.
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The Client is entitled to receive the work product(s) prepared by Hunden pursuant to this Agreement.
The Client has no right to access or deliverance of any underlying statistics, models, or any other
information developed by Hunden in preparing the Report to which this Agreement pertains.
REVISIONS. Hunden will complete a maximum of two drafts of the report. The Client is expected to
provide comments and edits on the draft report and those will be addressed by Hunden. Hunden’s
results may not always agree with the desires of the Client. Hunden will use its independent
perspective and research to drive our results. Any revisions, questions, conversations, zooms or travel
requested after two drafts (initial draft report, then final draft), will be billed at Hunden’s hourly rates
of $495 for Rob Hunden and $300 for the project team. Payment on the final milestone will be
required and an advance of $2,500 on the hourly work that would be required by the Client or its
designees, such as lenders and others.
UPDATES. Hunden has no responsibility to update its work product(s) for events and circumstances
occurring after the date presented to the Client. Delayed invoice payments will result in the delay of
deliverables for the next portion of work. If edits and comments are not received from the Client
related to any prior deliverable within thirty (30) days of the delivery of the deliverable, the work
product will be considered final, and the current billing will be sent and become due.
TIMING OF DELIVERABLES. The timeline for the study begins when the following have occurred: 1)
receipt of first payment, 2) signing of this contract and 3) receipt of any Client materials related to the
Project requested by Hunden.
VIRTUAL PRESENTATIONS. This contract is limited to up to three (3) virtual presentations of findings
at the conclusion of the study. Fees for additional virtual presentations will be negotiated separately.
BILLING. Any past invoices must be paid prior to the delivery of the next Milestone Deliverable. If
an invoice remains unpaid 30 days after it was emailed to the client, Hunden may without further
obligation, cease the assignment and terminate the Agreement. All previous invoices will remain
due. Any invoice unpaid after 30 days will accrue a 3% per month late fee. Any invoice unpaid after
90 days will result in legal action by Hunden to collect such invoice(s).
Failure by Hunden to assess late fees does not preclude Hunden from assessing late fees in the future.
TRAVEL. In the event that the Client chooses to alter, adjust or change dates/times of any Client-
related trip after Hunden has booked and purchased travel arrangements, it shall be the responsibility
of the Client to reimburse Hunden for any fees and fare/price differences associated with
cancellation/change of travel arrangements.
USE OF DELIVERABLE. The Work Product is copyrighted and cannot be manipulated in any way
beyond the format that it was provided to the Client.
BREACH OF AGREEMENT. In the event the Client breaches the terms of this agreement, it agrees
to indemnify Hunden for all loss, expense, claims or costs and attorneys’ fees incurred by Hunden
resulting from such breach, including the cost of any action taken to rectify any breach, including
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collection of any amounts remaining due to Hunden from client. The provisions of this section shall
survive the termination or expiration of this agreement with respect to any claims or liability occurring
prior to such termination or expiration.
TERMINATION. Notwithstanding the Billing language above, Hunden reserves the right to terminate
this Agreement on fifteen (15) days written notice to Client should Client fail to satisfactorily perform
its obligations under this Agreement. In the event Hunden terminates this Agreement, Client is
obligated to pay Hunden for all services rendered under this Agreement prior to termination,
including work through the next unbilled milestone. Nothing contained herein shall constitute a
waiver of Hunden’s right to bring suit for damages or to enforce specific performance of this
Agreement. In the event of termination of this Agreement by the Client, Client is obligated to pay
Hunden for all services rendered under this Agreement prior to termination, including work through
the next unbilled milestone. Hunden further reserves the right to take any legal action necessary to
enforce its rights under this Agreement. In the event Hunden is required to commence suit to collect
any unpaid amounts due to it from Client, Client agrees to reimburse Hunden for its costs and
attorneys’ fees in bringing such suit.
It is agreed that the liability of Hunden to the Client is limited to the amount of the fees paid by client
to Hunden.
Hunden limits its responsibility to the Client and any use of the study produced pursuant to this
Agreement by third parties shall be at the risk of the Client and/or said third parties. By the execution
of this Agreement, Client acknowledges that he/she/it has read and agrees to the terms and
conditions of this Agreement and agrees to the inclusion of a standard set of General Assumptions
and Limiting Conditions in the report. Additional conditions prompted by the discovery of
extraordinary or unusual circumstances uncovered during the course of investigation may be added
to the study assignment, if necessary.
DISPUTES. Any controversy or claim arising out of or relating to this Agreement, or the breach
thereof, other than non-payment of amounts due hereunder, shall be settled by arbitration
administered by the American Arbitration Association in accordance with its Commercial [or other
applicable] Arbitration Rules, and judgment on the award rendered by the arbitrator(s) may be
entered in any court having jurisdiction thereof.
If this document meets with Client’s approval, Client may accept this letter and authorize Hunden to
proceed by signing below.
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Authorization
Accepted By:
Signature ___________________________________________
Printed Name ___________________________________________
Title ___________________________________________
Company ___________________________________________
Date: ___________________________________________
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11/19/2024
Item # 8.C
ID# 2024-1999
Executive Summary
Recommendation to approve a Work Order with Humiston & Moore Engineers to provide professional engineering
services for State required Annual Monitoring of Collier County Beaches and Inlets for 2025 under Contract No. 18-
7432-CZ for time and material not to exceed $158,597 and make a finding that this item promotes tourism (Fund 1105,
Project No. 90536).
OBJECTIVE: To move forward with the annual required beach and inlet monitoring surveys and reports for Collier
County Beaches and Inlets for 2025.
CONSIDERATIONS: The Coastal Zone Management (CZM) Section is tasked with the maintenance and monitoring
of over thirty (30) miles of coastline, beaches, estuaries, channels, and bays. CZM has specific goals, objectives, and
criteria to meet as identified within the Collier County Growth Management Plan Land Development Code, and the
Codes of Laws and Ordinances regarding the county’s coastal aquatic resources. In order to meet these goals and
objectives, CZM has been charged with a variety of programs including the implementation of beach re-nourishment
and dredging projects, as well as any related operations that are required to maintain the health, aesthetics, and safety of
the county’s coastal waterways and communities.
Yearly physical monitoring of the beaches and inlets is required by FDEP permit. Monitoring consists of field survey
measurements of the above and below water topography of the beach, generally for its entire length, and to a width from
the dune line to over 1000 feet offshore. Results of this report are used to evaluate, recommend, and prioritize annual
beach segment renourishment.
This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan.
FISCAL IMPACT: Funding in the amount of $158,597 is available within Tourist Development Tax Beach
Renourishment Fund (1105), Project 90536 (County/Naples Beach Monitoring).
FDEP cost-share funding will be requested if eligible at a future date to reimburse Collier County for a portion of the
completed work.
GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management
Element of the County’s Growth Management Plan.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: To approve a Work Order with Humiston & Moore Engineers to provide professional
engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2025 under Contract
No. 18-7432-CZ for time and material not to exceed $158,597 and make a finding that this item promotes tourism (Fund
1105, Project No. 90536).
PREPARED BY: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program
Management Division
ATTACHMENTS:
1. WO - 2025 Annual Monitoring
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Naples, Marco Island, Everglades CVB
Jay Tusa, Executive Tourism Director
jay.tusa@colliercountyfl.gov
Sandra Rios, Public Relations & Communications Manager
sandra.rios@colliercountyfl.gov
John Melleky, Arts & Culture Manager
john.melleky@colliercountyfl.gov
Downs & St. Germain Research
(850) 906-3111 | contact@dsg-research.com
Joseph St. Germain, President
joseph@dsg-research.com
James Brendle, Project Director
james@dsg-research.com
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Monthly Report | September 2024
2024
1Page 230 of 321
Table of Contents
1.Zartico: Visitor Summary & Insights: pgs. 4-10
2.Social Media: pgs. 11-15
3.Email: pgs. 16-19
4.Media Review: pgs. 20-29
5.Digital Media Insights: pgs. 30-39
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1
Zartico
Visitor Insights
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Zartico: Visitor Insights | Summary
4
●Out of state visitors made up 56.1% of visits and 85.1% of overall spend in September 2024. In-state visitors made up
43.9% of visits and 14.9% of overall spend. Out of State visitation outperformed in-state stats for visitor spending significantly
for the fifth consecutive month showcasing the success of peak season.
●Same from last month, the destination welcomed slightly more day visitors (58.3%) versus overnight visitors (41.7%) in
September.
●Chicago,IL DMA continues to rank #1 in top spending market in the destination followed by Miami-Fort Lauderdale, New
York, NY, Boston, MA., and Tampa-St. Petersburg. Chicago visitors spent more on accommodations and dining.
●Miami-Ft Lauderdale overnight visitors continues to rank #1 in top visitation for the month of September Followed by
Tampa-St Petersburg, FL and Orlando, FL. New York, NY and Chicago, IL DMA were the top 2 out-of-state visitors.
●Both in-state and out of state visitors made JW Marco Island the top visited place in September followed by Mercato
Shops and Naples Beach.
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Zartico: Visitor Insights | Visitor Flow and Spending
5
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6
Zartico: Visitor Insights | Trip Type and Origin
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Zartico: Visitor Insights | Spending and HHI
7
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Zartico: Visitor Insights | Website
8
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Zartico: Visitor Insights | Market Index Over Time
9
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The Market Index looks at the relationship between website traffic, destination visitation, and visitor spending from those
origin markets. All data values scaled 0-100 with 100 being the top value in any category. The individual components are
averaged together (simple average) to create the Index. Your home market DMA is excluded from this insight.
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Social Media
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11
Social Media (Organic) - Summary
●Implemented annual content strategy across all social
media platforms.
●Conducted day-to-day operations, including but not
limited to content creation, content curation, and
reporting/analysis, etc.
●Completed the September 2024 content calendars to be
shared across social media platforms.
●Established Facebook LIVE and Instagram Story topics
for Client to implement in September 2024.
●Supported Client in community management, social
listening, optimization, and reporting/analysis, etc.
●Supported Crisis Messaging
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Organic Social | Facebook
12
+5 Net Follower Growth
57,806 Followers
841 Engagement
75% Decrease
82K Impressions
66% Decrease
●This month, we experienced a decline in metrics, largely attributed to the temporary pause in both organic and paid
social activities due to the impact of two hurricanes affecting the destination and key target markets.
With the resumption of regular social media posting and the implementation of post-storm recovery initiatives, we
anticipate metrics to rebound in the coming weeks.
●The top posts were a LIVE from the beach, promotion of partners and promotion of the Sizzle Dining event. Page 241 of 321
Organic Social | Instagram
13
21.9K Followers
2.1K Engagement
109K Impressions
+124 Net Follower Growth
12% Increase
37% Decrease
●In September, we saw growth in both followers and engagement, largely driven by the increased use of REEL content,
event promotions, and influencer collaborations.However, there was a decline in impressions and video views, primarily
due to the temporary pause in paid and organic social efforts in response to the two hurricanes affecting our destination
and key markets. We anticipate a recovery in these metrics next month as our posting frequency returns to normal and
we launch post-storm recovery initiatives.
●The top performing posts were about Stone Crab, Sizzle Dining and a scenic UGC photo.
64K Video Views
35% Decrease
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3
Email
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Email | Meetings E-Scapes
Subject Line: Bring Your Vision to Life on
Florida's Paradise Coast
Most-Clicked Link: The Best Place to Live
in America
Open Rate CTO RateRecipients
22.13%
Owned
0.83%
Owned
4,569
Owned
Subscriber List/Paid List 4,569/75,000
16
75,000
Paid
23.7%
Paid
12.8%
Paid
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Email | Subscribers
New subscribers are collected from ParadiseCoast.com, then
manually imported and organized.
Unsubscribes, Hard Bounces (inactive addresses), and Spam marks
are automatically removed.
Note: Most months we do not receive new sign-ups for the Meetings
list. A negative net change is due to unsubscribes, spam marks, and
hard bounces that are often due to deactivated email addresses
when a subscriber leaves their company.
Meetings List
4,569
Consumer List
DID NOT RUN
Net Change
(this month)
-59,288
Net Change
(this month)
-16
17 Page 245 of 321
18
4
Media Review
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19
Media | Performance
September Performance Highlights:
●Total Estimated Digital Spend: $62,754
●Total Impressions: 5,128,476
●Total Clicks to Site: 17,865
●CTR: 0.35% (up from August, and more than 4x benchmark)
●Total Completed Video Views: 250,462
●VCR: 98% (up significantly from August; this is the Sizzle TV commercial running
on Food Network)
Top performing media partners for Sept across all consumer campaigns:
●From the Sizzle Campaign, MobileFuse, our mobile campaign targeted to heavy
diners, with a 0.86%
●From the Always On Campaign, LeadMe, the retargeting banners to those who
received the consumer eScapes email, with a 0.74% This was a culinary focused
target list to align with Sizzle.
●From Canada, the retargeting of those who attended the Toronto Film Festival,
with a 0.37%
Industry Benchmarks: CTR: 0.08% VCR: 70%
In September we had four (4) campaigns running: Always On, Canada, Meetings, and the
Sizzle Restaurant Month campaign.
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Media | Creative
Top Banner Creative Set(s):
●The top creative set for September across all campaigns was for Beaches
from the Always On campaign with a 0.82%
Industry Benchmarks: CTR: 0.08% VCR: 70%
Top Video:
●In September, the only video running was the Sizzle Dining :30 and it
performed very well with a 98% video Completion Rate.
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Media | Meetings Performance
21
This month the Meetings Campaign performed extremely well with two (2) media partners, with the goal
of driving visits to https://www.paradisecoast.com/meetings
●GroundTruth with a 0.14%
○Geo-fencing campaign retargeting attendees of Connect Sports Marketplace in
Milwaukee
●Engagement Marketing with a 0.51%
○Retargeting banners of those who received the eblasts that went out on 8/27
targeted to Medical and Pharma meeting planners.
○Additionally, the eblast itself was delivered to 50K, and had a strong open rate of
19.5%, and sent 1,505 clicks to the site.
Total Impressions: 363,847
Total Clicks to Meetings site from digital media: 770
Overall CTR 0.21%
Industry Benchmarks: CTR: 0.08% VCR: 70%Page 249 of 321
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Media | Performance by Campaign
Industry Benchmarks: CTR: 0.08% VCR: 70%
All campaigns performed well over benchmark, but the top
Performing Campaigns in September based on CTR are:
●Always On
●Canada
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Paid Search | Performance
Google Paid Search - September 2024 Top Performing Ad Based Off CTR
●Impressions: 36,954
●Clicks: 1,513
●Avg. CTR: 4.09%
●Avg. CPC: $0.68
Campaigns in Market in September:
●Sizzle Dining
Top Performing CTR Campaign:
Sizzle Dining with an average CTR of 4.09%
CTR Industry benchmark: 4%
CPC Industry benchmark: $1.35
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Paid Search | Performance
Breakdown Of Sizzle Dining Campaign Performance
CPC Industry benchmark: $1.35 I CTR Industry benchmark: 4%
Ad Group Impressions Clicks CTR Avg. CPC
Sizzle Dining 35,925 1,475 4.11%$0.67
Competitive 690 26 3.77%$1.13
Restaurant 339 12 3.54%$1.09
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Paid Social | Facebook/Instagram Performance
25
In September, the Sizzle Dining campaign continued to run through 9/24/24.
We continued to see strong metrics across the board, including a 4.04%
CTR which exceeded the industry benchmark CTR of 0.9%.
Results:
●Impressions: 170,458
●Post Engagements: 36,028
●Clicks: 6,882
●CTR
○Sizzle Dining: 4.04%
■7% decrease over August
*Travel industry benchmark: 0.9%
Top Performing Post
Traffic
Clicks: 4,068
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Digital Media ROAS | Full FY24 Results
From those exposed to digital advertising over the full fiscal year:
●Adara Impact shows $1,669,644 in hotel revenue.
●Expedia shows $10,900,000 in hotel and vacation rental revenue.
●Total Revenue from those exposed to digital advertising in FY24 = $12,569,644
●We spent $834,901 in digital advertising in FY24*
FY24 ROAS = 15X Return on Ad Spend
*Approximate total, all final Sept invoices not yet in
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This year from September 5th - September 25th, each of the participating restaurants offered a 3-course
prix fixe dinner menu for just $29, $39 or $49, and some restaurants will also offer a 2-course lunch for
only $19 or $29.
For every Sizzle Dining meal purchased during the three-week event, each participating restaurant donated
$1.00, directly to Blessings in a Backpack of Southwest Florida, a local 501c3 charity that feeds local
food-insecure elementary students every weekend during the school year. #DineWithPurpose
Sizzle Dining | The Results and Local Impact
Local Participating
Restaurants
+114 62,529
Prix Fixe Meals Sold
$62,529.00
Total dollars donated to
Blessings in a Backpack
==
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2
9
5
Digital Media
Insights
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Expedia | Economic Impact & Insights, US Domestic
Results from the full fiscal year from those exposed to our digital advertising on Expedia Platforms (Expedia, VRBO, and
Hotels.com). The full time frame was 11/13/23 - 8/25/24
●The advertising directly drove 24,361 room nights (10,100 hotel room nights and 14,261 Vacation Rental nights) for a total gross
bookings of $10.9M
●The largest share of bookings came from VRBO ($6,838,000 with Expedia second ($2,949,000)
●Based on these bookings, the avg hotel room night was approximately $401 and the avg VR room night was $479
●That $10.9M in gross bookings made for a 127.9 Return on Ad Spend
●5,215 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $262
●The largest percentage (31%) booked within the week before travel, but we did see 22,3% booking 61+ days out
Full FY24 Fiscal Year Performance
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Expedia | Economic Impact & Insights, US Domestic
The most tickets were sold
from the Boston,
Minneapolis and NYC
markets.
Cleveland is, interestingly,
the market that has the
longest stay in market, at
4.4 days.
Full FY24 Fiscal Year Performance
Flights booked on Expedia from those exposed to advertising
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Adara IMPACT | Economic Impact & Insights
As the year wrapped, here are the results from the full fiscal year, from those exposed to
our digital advertising (not including Expedia):.
Observed revenue from Adara travel partners:
Full FY24 Fiscal Year: Hotel Revenue
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Adara IMPACT | Economic Impact & Insights
Full FY24 Fiscal Year: Booking Windows Search to book windows:
Average time from starting their
search to booking for both hotels
and flights was right around 12
days for the full fiscal year of
FY24.
Booking Windows:
The booking window - from when
they booked to arrived in
destination - for flights was 46.4
days, or not quite 7 weeks.
The booking window - from when
they booked to arrived in
destination - for hotels was
shorter, at 37.8 days, or just over 5
weeks.
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Adara IMPACT | Economic Impact & Insights
●From those exposed to our digital advertising over the past year, couples are the strongest type
●Overall ADR from those booking after seeing our digital advertising was an average of $410, with the
highest at families of $573
Full FY24 Fiscal Year: Traveler Types
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Adara IMPACT | Economic Impact & Insights
Hotel Markets (left chart)
The markets with the most
bookings over the full fiscal year
were not surprising, with
Northeast markets (NYC.
Boston, Philly) and Florida
markets (Miami, Tampa, West
Palm Beach) dominating the list.
Chicago was ov course also in
the top 5.
Flight Markets (right chart)
The big 3 (NYC, Boston, and
Chicago) top the flight feeder
list, while we still see strong
showing from the markets
where we have done Winter
campaigns over the past 2
years; Hartford/New Haven and
Cleveland.
Full FY24 Fiscal Year: Top Feeder Markets
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Adara IMPACT | Economic Impact & Insights
Full FY24 Fiscal Year: Top Media Partners Driving Searches, Booking and Revenue
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2024THANK YOU
37 Page 264 of 321
National Public Relations Update
TDC Meeting
Services conducted in
September 2024
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Media Highlights
LHG & CVB PR EFFORTS – September 2024
Media Impressions: 104,495,601
Media Value: $135,424.39
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Media Highlights
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Media Highlights
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Media Outreach
Written Materials
Ø Completed
Ø LHG edited the destination’s fact sheet and boilerplate
Ø LHG pitched What’s New in 2025
Ø TravelWeekly, Visit Florida, and national media lists
Ø LHG pitched fall “hotcations”
Ø Katie Lockhart, Travel + Leisure, Condé Nast Traveler, Robb Report
Ø LHG pitched most exciting fall openings: Great Wolf Lodge
Ø Todd Plummer, Condé Nast Traveler
Ø Pitched Where to Go in December: Christmas Island Style and seasonal festivities at
The Ritz-Carlton, Naples
Ø Karen Cicero, Good Housekeeping
Ø LHG pitched Naples, Marco Island and Everglades City as travel destinations inspired by
“A Court of Thorns and Roses”
Ø LHG pitched Best Mother-Daughter Trips 2025: Inn on Fifth spotlight
Ø Britney Eschelman, Hotels Above Par
Ø In Progress
Ø LHG drafting What’s New in Fall 2024 press release
Ø Visit Florida Call for Pitches
Ø LHG drafting “Escape the Winter with Florida Outdoors” and “Stone Crabs” pitches
Ø LHG drafting “Ring by Spring” engagement and weddings pitch
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Media Outreach
Media Relations
Ø Patricia Doherty, Freelance: Travel + Leisure
Ø Interested in visiting in January or February
Ø Nick Honachefsky, Saltwater Sportsman, Sport Fishing, The Fisherman
Ø LHG reconnected about best dates to visit between Dec. 1-13
Ø Sarah Sekula, Freelance: USA Today
Ø Interested in swamp walking in early 2025
Media Visits
Ø Completed
Ø Ronny Maye (Forbes, AFAR, Business Insider): September 7-9, 2024
Ø Stephanie Granada | Editor-in-Chief, Gulfshore Life: September 19
Ø Carin Keane | Publisher, Gulfshore Life: September 19
Ø Alexia Gonzalez, @thegalalife: September 19 – 20, 2024
Ø Sarah Phinney, @sarahsoutdooradventuresfl: September 19 – 20, 2024
Ø Upcoming
Ø DeMarco Williams (Forbes Travel Guide): September 30-October 3, 2024
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Projects
Awards
Ø LHG submitted destination for 2024 Parents Family Travel Awards
Ø Best family friendly destination
Ø LHG tracked Condé Nast Traveler Readers Choice Awards 2024
Ø Top U.S. Islands: #11 Marco Island
Ø Top Hotels in Florida: #3 The Ritz-Carlton, Naples
Ø Top Resorts in Florida: #11 The Ritz-Carlton Naples, Tiburon
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Partner Communications
Partner Newsletter
Ø Agency assisted in creating monthly CoastLines Newsletter and deployment to
partners on September 30
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Looking Ahead
Ø Pitching
Ø ¡ARTE VIVA! announcement
Ø Visit Florida Call for Pitches
Ø Stone Crabs
Ø Escape the Winter with Florida Outdoors
Ø What’s New in Fall 2024
Ø 55th Everglades Seafood Festival
Ø Forest bathing and foraging
Ø “Ring by Spring” engagement and weddings pitch
Ø Holiday in Paradise
Ø Christmas Island Style
Ø Seasonal festivities at The Ritz-Carlton, Naples
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Thank you!
Proud to be your Partner in Paradise!
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Miles Partnership Website Analytics
September 2024
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2 PARADISECOAST.COMPage 276 of 321
3 PARADISECOAST.COM
TRAFFIC OVER TIME
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TOP PAGES ACROSS ALL TRAFFIC TYPES
4
1.Sizzle Dining article page 14,886 views
2.Beaches landing page 7,689 views
3.Homepage 6,470 views
4.Events landing page 4,368 views
5.TTD Marco Island article page 2,669 views
6.Harvest Nights article page 2,596 views
7.Marco Island landing page 2,215 views
8.Arts & Culture landing page 2,184 views
9.Web Cams landing page 1,832 views
10.Beach Conditions landing page 1,791 views
PARADISECOAST.COMPage 278 of 321
TOP LOCATIONS
5
Top Cities
1.Ashburn 10,152 sessions
2.(not set)8,865 sessions
3.Miami 8,183 sessions
4.St. Louis 5,816 sessions
5.New York 2,467 sessions
PARADISECOAST.COM
Top Regions
1.Florida 34,972 sessions
2.Virginia 11,205 sessions
3.Missouri 6,217 sessions
4.New York 3,757 sessions
5.(not set)3,111 sessions
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6 PARADISECOAST.COM
EVENTS – GOAL COMPLETIONS
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7 PARADISECOAST.COM
DEFINITIONS
MoM: Month over Month
YoY: Year over Year
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THANK YOU
8 Page 282 of 321
VISITATION
September 2024
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September 2023 September 2024
Collier Museum at Government Center 584 565
Immokalee Pioneer Museum
at Roberts Ranch 246 110
Marco Island Historical Museum 1,029 573
Museum of the Everglades 397 341
Naples Depot Museum 0 0
TOTAL 2,256 1,589
Outreach: Educational 51
Outreach: Marketing 103
1,589 TOTAL VISITORS IN
SEPTEMBER
Low visitation
during week of
Hurricane Helene
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Where are you from?
Full-time Collier Resident
26%
Part-time Collier Resident
6%
Florida resident (not Collier County)
37%
US resident (not Florida)
26%
International
5%
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How did you hear about us?
0 10 20 30 40 50 60 70
Advertisement
Newspaper or Magazine Feature
Brochure or Flyer
Social Media
Other
Web Search
Word of Mouth
5
11
13
17
33
41
61
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Please explain why you would or would not
recommend this museum to others.
Museum has done an amazing job of creating
community-based events empowering using mediums
like art and food while engaging public in local history
It was a very nice experience the staff there was really
welcoming and the exhibits there were all very
interesting and a lot of cool information about the
history.
The visit was very informative and the displays make
for great pictures…front desk staff is lovely
Had a great time. Will likely return with my friend
whom I’m always out hunting pythons in big cypress
with.
Very welcoming. Easy to understand how we as
Floridians evolved throughout time.
Loved it! Staff is awesome - very knowledgeable.
Python exhibit is great!
Very good. The volunteer at the entrance was very
helpful and gave us lots of information.
So very interesting- particularly loved the films and the
1960s decor
Wonderfully educational. Great job. I enjoyed it very
much!
Amazing very informative and it’s always great to learn
new facts about history
Very, very impressed. World class on a manageable
scale
Phenomenal! I love the converging of culture and walks
of life!
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Customer Satisfaction
AVERAGE MAXIMUM
Please rate your overall experience with this Museum.4.92 5.0
How satisfied were you with the service you received?4.94 5.0
How likely are you to recommend this Museum to a
friend or colleague?9.77 10.0
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How likely are you to recommend this
Museum to a friend or colleague?
0%10%20%30%40%50%60%70%80%90%100%
2 7 154
Detractor Passive Promoter
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Current
Exhibit
s
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Portraits of Dementia
Over fifty million people are living with dementia globally. In
the United States, one in three seniors suffers with Alzheimer’s
disease or dementia at the time of their death. And yet despite
the millions of individuals and families affected, dementia is
often a taboo subject with limited public awareness or
discourse. Through the photographs and stories in this exhibit,
photographer Joe Wallace shows not only the fear, loss, and
despair, but also the love, connection, dignity, and powerful
humanity that always remain — in the subjects, in the care-
partners, and in the families and communities. Portraits of
Dementia destigmatizes those living with dementia through
moving portraits and stories of lives well lived.
A Program of ExhibitsUSA, a national division of Mid-America
Arts Alliance and the National Endowment for the Arts
Collier Museum at Government Center
October 22 to November 30, 2024
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A Cottage Christmas
Visit the Naples Cottage at the Collier Museum
at Government Center for our 4th Annual
holiday display, "A Cottage Christmas." Explore
the Twentieth Century Christmas traditions
that introduced new technologies and
materials to Christmas celebrations,
transforming the holiday from a home-based
Victorian celebration of a few days to a
modernistic, multi-week season of shopping,
events, and celebrations. The cottage is
decorated in mid-century holiday style, and
vintage decorations are on display throughout
the house.Collier Museum at Government
Center
November 26, 2024 to January 4,
2025
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As South Florida’s invasive Burmese python problem
slithers toward its third decade as a recognized
environmental catastrophe, Museum of the Everglades
will present an exhibit exploring the actions being
taken to remove and/or neutralize this reptilian threat.
Titled simply Python Hunters, the exhibit will share
information and stories from people on the frontlines
of this battle to save the Everglades ecosystem.
Scientists, celebrities, hunters, hobbyists, and
everyday citizens who have joined in the fight will all
be featured.
Striking images of the hunters and their prey will
share space with the facts and statistics surrounding
this continuing crisis and the work being done to
preserve paradise . . . one snake at a time.
Museum of the Everglades
September 17, 2024 – January 11, 2025
Python Hunters:
Preserving Paradise One Snake at a Time
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Lake Trafford – Ecology and Excursions
This exhibit will explore the history, ecology, and
cultural impact of one of Southwest Florida’s most
iconic lakes. From remnants of long boats left behind
by the Calusa, to the personal stories of current
Immokalee residents, we will dive into Lake Trafford
and look ahead to its future. Long hailed for its
largemouth bass fishing, this 1500 acre water body is
the largest natural lake south of Okeechobee, and
serves as a premier fishing lake for anglers and an
important freshwater resource for the area. There have
been changes to the ecosystem in the last fifty years —
from fish deaths and aquatic plant die offs, to the
introduction of invasive species — but the lake and its
importance to our history and town culture remain.
Join us to learn about Lake Trafford and its various
changes and impacts on our community and Southwest
Florida as a whole.
Immokalee Pioneer Museum
October 22, 2024 – February 1, 2025
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Celebrating fifty years of Paul Arsenault
living and painting in South Florida, this
exhibit conveys the history, soul stirring
beauty, and charm of Marco Island,
Goodland, and Naples as well as other
South Florida locales, including Vero
Beach, Key West, Cortez, and others.
Arsenault has traveled the world to
record breathtaking landscapes,
seascapes, seaside villages, and more in
his captivating plein air paintings.
However, he always returns to his Naples
home. Here, he has found a treasure
trove of inspiration for his art.
Marco Island Historical Museum
October 1, 2024 – February 15 ,
2025
Reflections of
South Florida:
A Fifty-Year Art
Adventure
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Events: For additional details please visit
CollierMuseums.com
Third Thursday Lecture:
Florida’s First People
November 19 | 2:00 pm – 3:00 pm
Museum of the Everglades
The First Thanksgiving Family Fun Program
November 27 | 10:00 am – 1:00 pm
Marco Island Historical Museum
Second Tuesday Lecture:
Merry & Modern: How the Mid-Century Shaped Christmas
December 10 | 2:00 pm – 3:00 pm
Collier Museum at Government Center
Ugly Sweater Family Day
December 14 | 10:00 am – 1:00 pm
Collier Museum at Government Center
Cowboy Christmas
December 14 | 10:00 am – 1:00 pm
Immokalee Pioneer Museum
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1
TDC Collier County - Meeting date: Nov 19, 2024
STAFF REPORTS
The following is a report encapsulating the staff activity for the time
period Sept 1-30, 2024.
This detailed report contains activities, actions, recaps and actionable
learning by focus disciplines.
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2
TABLE OF CONTENTS
Page(s)
1. Staff Topline activities -- 3-4
2. Arts & Culture -- 5
3. Group Meetings -- 6-7
4. Midwest Sales -- 8-9
5. Specialty Markets -- 10
6. PR & Communications -- 11-13
7. Social & Digital Media -- 14
8. Global Travel Trade -- 15-16
9. International Sales UK & Ireland-- 17-19
10. International Sales Germany -- 20-22
11. Sports Complex -- 23-25
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3
STAFF TOPLINE ACTIVITIES
ARTS & CULTURE
1. Obtained BCC approval for the FY 2024-2025 Arts and Culture TDT Grants.
2. Completed press release and materials for the ¡ARTE VIVA! rollout.
GROUP MEETINGS
1. September 13, 2024 IRUA Site Visit LaPlaya Beach Resort & Naples Grande
2. September 19, 2024 Naples Area Board of Realtors NABOR Presentation
MID-WEST SALES
1. 2 New Definite programs booked in the destination - 1171 Room Nights impacting 2025/2026
2. Significant exposure for the destination through digital marketing efforts (eblast to 1000 clients
and LinkedIn post with over 1000 impressions)
SPECIALTY MARKETS
1. Important internal meetings and collaborations, such as with CVENT and Strategic Database
to strengthen lead generation and outreach.
2. Continued site tours of new venues, like the Hampton Inn & Suites Naples South, ensure we
stay informed about the latest venue options for clients.
PR & COMMUNICATIONS
1. Earned media efforts for September 2024 resulted in 104,495,601 media impressions with
a Media Value of $135,424,39.
2. Media highlights include placements in Forbes, Atlanta Journal-Constitution, Recommend
and Food & Wine magazines.
SOCIAL & DIGITAL MEDIA
1. Attend Granicus meeting to begin the transition of CVB website to the Granicus platform.
2. Tour and capture assets of the new Hampton Inn & Suites.
LEISURE SALES
1.Luxury travelers with net worths between $100,000 and $1 million are now 35% of the
luxury market and are increasingly spending on upscale trips. The global luxury travel
market size is expected to grow at a rate of 7.9 % from 2024 to 2030.
2. According to a Flywire survey, 92% of luxury travelers plan to use a travel advisor for trips in
the next 18 months, highlighting the importance of targeting these high-end travel curators.
UK & IRELAND
1.Attended Kuoni, luxury tour operator, focused training to over 35 dedicated sales agents
during the launch of their Florida programme plus the launch of their new Florida co-op
marketing campaign. First time Kuoni working with Florida and our destination in over 10
years.
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4
2. Confirmed attendance at Brand USA Travel Week, London – pan European trade show in
early October. This will be a huge benefit to the destination in light of the recent hurricanes
to hit Florida – indicating we are open for business and able to welcome visitors
immediately.
DIAMONDE
1. Confirmation of our participation at standalone B2C/B2B Paradise Coast Campaign of
DERTOUR/Meier´s Weltreisen in Q4 2024
2. Confirmation of the timelines for B2B/B2C luxury Campaign of CANUSA Touristik, Q4 2024
SPORTS COMPLEX
1. As part of the financial reporting for year to date, Paradise Coast Sports Complex has
brought in close to 2.5 million in Revenue. This is about a $230,000 improvement on the
2024 budget.
2. There are several new events scheduled for the destination, including the True Lacrosse All
Region Games in January 2025, the Florida Fast Pitch Convention in January 2025, and the
inaugural River Plate Cup, organized by Tournament Success Group, which also hosts
multiple soccer tournaments at the complex annually.
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5
ARTS AND CULTURE
John Melleky, Arts and Culture Manager
Reporting Period: September 1-30, 2024
TDT Arts and Culture Grants
•Completed materials for BCC presentation on FY 2024-2025 grants.
•Attended BCC meeting as a backup for grant presentation and approval on September 24, 2024.
•Completed request for carryover of all grants and items from FY 2024 into the new fiscal year.
•Worked with all 14 grant organizations as they had to submit all financial requests and final
reports to the County Clerk by September 30, 2-24.
•Downloaded all financial request information and provided that to the Clerk’s office for the
September 30, 2024, deadline.
General CVB Projects
•Current Website Services: Attended a meeting with Granicus about our new website.
•Budget: Completed executive summary and prepared materials of budget presentation and
actual financial presentation for the September TDC meeting. Presented the budget to the TDC.
•Financials: Reviewed carryover list sent to Office of Management and Budget.
•Garden and Gun Dinner: Attended dinner event on September 19, 2024.
Public Art Committee
•Prepared materials, agenda, minutes and board packet for the Public Art Committee meeting
held on September 25, 2024. Cancelled meeting due to impending Hurricane Helene.
¡ARTE VIVA! – Hispanic Art Festival
•Wrote and edited press release on the ¡ARTE VIVA! schedule for the 2024-2025 season.
•Prepared press release and photo gallery.
•Updated the website to include the new information from the press release.
General Arts and Culture Campaigns
•Finalized the ads for Collier County Means Business and send them to the organizations.
Outreach to Arts and Culture Organizations
Outreach to organizations includes meetings, introductions, and attending various arts and cultural
activities throughout the month.
Date Organization
September 10, 2024 Charity Pros – meeting on their November event
September 10, 2024 Marco Island Center for the Arts – exhibition opening
September 11, 2024 Greater Naples YMCA – meeting on ways to work together
Upcoming Strategic Initiatives
•Attend the activities of organizations.
•Complete details of grant final reports so organizations can submit data consistently.
•Create FY 2024-2025 reporting structures for grants.
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6
Group Meetings Sales Report
Lisa Chamberlain, CMP, Group Sales Manager
Reporting period: September 1-30, 2024
2024 2023
Number of Meeting Planner Contacts 52 (vs.67 in Aug; 88 in July; 55 in
June; 48 in May; 62 in Apr)
68 in Sept 2023
Number of RFP leads sent to hotel
partners
23 leads sent (30 in Aug; 47 in
July; 31 in June; vs. 38 in May; 35
in Apr)
23 leads sent
Number of Shows Attended 0 in Sept (vs. 1 in Aug; 2 in July;
0 in June and May; 1 in Apr)
0 in Sept; 1 in Aug; 1 in
July 2023
Events Attended / Sales Activity
•ATSSA Board Dinner Offsite Assistance for November 7th Christina Childs September
•ASTMJS 2026 Lead Assistance for Kathleen Sheridan September 6, 2024
•Cory Carlson, new DOSM Naples Beach Club, a Four Seasons Resort September 6, 2024
•Camurus Launch Meeting offsite assistance 60 ppl Sasha Kaplan September 6, 2024
• Discussion John Oliver September 10, 2024
•Southwest Florida Concierge & Guest Services Association - SWFLCGSE September Membership
Meeting September 10, 2024
•Hampton Inn & Suites Naples South – Site Visit with Shelby Sorrell AGM/DOS September 11, 2024
•Processed Southern Wholesalers Assn / LAAIA RFP Enhancements September 12, 2024
•IRUA Site Visit LaPlaya Beach Resort Regina Day September 13, 2024
•Naples Events Meet & Greet Networking September 13, 2024
•IRUA Site Visit Naples Grande Beach Resort September 16, 2024
•Tourist Development Council Meeting September 17, 2024
•Naples Area Board of Realtors NABOR Presentation September 19, 2024
•American Council of Life Insurers Jan 2-13, 2025 Ritz Overflow Rooms September 22, 2024
•FL Festivals & Events Association 2026 & 2027 RFP Suzanne Neve September 23, 2024
•LaPlaya Beach Resort ‘Deal’ for website Brent Wieschhorster September 24, 2024
•Insights Association IA CEO Summit Rebgekah McWain RFP September 24, 2024
•Hurricane Helene made landfall September 25, 2024
•American Council of Life Insurers Jan 2-13, 2025 Ritz Overflow Rooms September
•SITE Community Yoga Practice Online Webinar Maura Zhang led September 30, 2024
•Provided Travel Requests and Proposal to Travel, with backup, for Smart Meetings Incentive
Experience December 8-11, 2024
•Provided Travel Request and Proposal to Travel, with backup, for Northstar Meetings Group’s IPEC
2025 January 25 – 28, 2024
•Group Meetings Planner Guide Project meeting with Paradise Advertising
•Weekly team meetings with CVB Midwest representatives Maura Zhang and Barb Quigley,
Synergy-Connect
•Connecting with and assisting meeting planners who have submitted leads directly and through
Cvent and other channels.
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Upcoming Strategic Inivatives
•Compiling our FY24/25 Travel Calendar, outlining upcoming shows and events that are valuable
to attend.
•Working with Paradise Advertising on new group sales document content – requesting updated
contacts; specific capacities; and new images for our collateral sales piece.
•Continue to focus on the Incentive Meetings Market – our team attended Smart Meetings’
Miami Experience at the end of July and the Meetings & Incentives Worldwide Summit in August
in Chicago.
•We continue to work with Paradise Advertising on social media content for LinkedIn posts to
highlight relevant educational content in my monthly posting.
Looking Forward
•October 8, 2024 Client Breakfast Event at IMEX Americas 2024. Our Midwest representatives,
Maura Zhang and Barbara Quigley, will be hosting our client breakfast event planned for
Tuesday morning at IMEX Americas 2024
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SYNERGY CONNECT – MIDWEST REPS
Reporting Period: September 1-30, 2024
Subject September 2024 September 2023
Number of Meeting Planner Contacts 200 225
Number of RFP leads sent 10 19
Number of Shows Attended 2 0
RFPS
Event Name Organization Contact State Dates Room
Nights
CUES Symposium 2027 ConferenceDirect Susan Laehn,
Lynn
Golabowski
WI January 26-
February 6, 2027
3861
Ford West Protect 2025 Augeo Marketing Kris Meek MN`May 5-9, 2025 158
Citizens COE 2026 Researching
Second Platform
Maritz Lisa Hart MO April 1 - 3, 2026 1093
Branded Specialty Leadership
Meeting
Maritz Amy
Hoffman
MO November 18-
21, 2024
75
Cushman and Wakefield
Alliance Leadership conference,
2-025
ConferenceDirect Lynn
Golabowski
WI April 6-9, 2025 126
Dynamic 2025-04 HelmsBriscoe Lori Bolton KS April 16-20,2025 78
2025 Presidents Club KOB EVENTS Kris O'Brien MN April 23-27, 2025 49
NNI#02742RD TA National
Meeting
Maritz Allison
Fegley
MO April 5-11, 2025 355
2028 NAED Eastern Conference HelmsBriscoe Kim Kossl MS March 2-6, 2028 81
POC 2025 National Sales
Meeting
HelmsBriscoe Debbie
Hershfield
OH January 25-
31,2025
660
*New definites in Red
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PROSPECTING and OTHER ACTIVITIES
•Contacted all incoming leads for updates and recommendations.
•Followed up with open leads
•Maura attended September 11, 2024 - SITE Classic CSR participation in Miami
•Barb attended September 17, 2024 - SITE Chicago Fall Educational
•Prospecting for IMEX Breakfast - approximately 1000 clients invited via eblast
•LinkedIn post for IMEX breakfast - 1091 impressions
LOOKING FORWARD (Trade Shows)
•October 7, 2024 - SITE NITE North America at IMEX
•October 8, 2024 - Synergy Destinations IMEX Breakfast
•October 17, 2024 -SITE Chicago Milwaukee Event
•October 21 - 23, 2024 - WTE Trade Show in Miami
•October 27, 2024 Destination Reps Client Event
•November 13, 2024 - PCMA Bowl- a-Thon
•November 19 - 21 - SITE Midwest Educational Event, Kansas City
•November 23-25 - SITE Chicago Board of Directors Retreat - Lake Geneva, Wisconsin
•December 3, 2024- SITE Chicago Holly Trolley
•January, 2025 - SITE Chicago AGM
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Specialty Markets Sales Report
Michelle Pirre. Sales Assistant
Reporting period: September 1-30, 2024
2024 2023
Number of Meeting Planner Contacts 5 138
Number of RFP leads sent to hotel
partners
5 leads sent with 289
room nights with
$132,998.92 potential EIC
10 leads sent with 328 room
nights and $681,331.48
potential EIC
Meetings & Events:
•September 9, 2024 - Coastlines Meeting with staff to discuss future editions of the CVB
Newsletter.
•September 10, 2024 - Meeting with CVENT to discuss FY2025 PO and order for lead generation.
•September 11, 2024 - Meeting with Johnathan Nathanson with Strategic Database to discuss
their lead generation program.
•September 11, 2024 - Site tour with Shelby Sorrell DOS at the new Hampton Inn & Suites Naples
South.
Upcoming Strategic Initiatives
Preparing our 2025 budget and marketing plan our initiatives for the Small Market Meetings, SMERF,
and Destination Weddings sectors will focus on expanding reach through targeted trade shows and
enhanced research. We are exploring new lead generation programs and allocating budget for key
events like the Small Market Meetings Conference and Wedding Merchants Business Association's
Industry Convention, while balancing costs with affordable options like Group Travel Family’s shows.
Ongoing market research will help identify trends, venue needs, and tailor promotions for niche
markets.
Looking Forward
•TRAVEPRO Romance Travel XPO - October 16, 2024
•Wedding Merchant Business Academy 2024 Convention (Wedding MBA) - November 12, 2024
– November 14, 2024
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PUBLIC RELATIONS & COMMUNICATIONS REPORT
Sandra Rios, PR & Communications Manager/Maria Power, PR Assistant
Reporting Period: September 1-30, 2024
Media Updates
•Preparations to host journalist DeMarco Williams at The Ritz-Carlton, Naples, representing
Forbes Travel Guide, AFAR and Fodor’s.
•Created itinerary and hosted Alexia Gonzalez/@thegalalife, a social media influencer with 9,300
followers for experiences and the Garden & Gun dinner.
•Created itinerary and hosted Sarah Phinney/@sarahsoutdooradventuresfl, a social media
influencer with 49,800 followers for experiences and the Garden & Gun dinner.
•Hosted Ronny Maye, a national freelance travel and hospitality writer who writes for Forbes,
Fodor's Travel, AFAR, The Matador Network, Business Insider.
•Created itinerary and hosted Nicole Buchmann, Studio 10 Host and Director, Lansing MI.
•Created itinerary and hosted Russell Shellberg, Fox 47 News, Lansing MI.
•Created itinerary and hosted John & Eldon McGraw of McGraw media for inaugural Breeze
Airways flights
Communications
•Review and distribution of íArte Viva! press release.
•Coordinated Crisis Communications plan with internal team in response to Hurricane Helene.
•Distributed post-Hurricane Helene communications to partners.
•Drafted and distributed social media messaging post-Hurricane Helene.
•Drafted Opening Message and PR article for CoastLines newsletter.
•Drafted responses for Naples Daily News inquiries.
•Drafted responses for Gulfshore Business inquiries.
•Draft presentation for keynote address to Southeast region Passenger Vessel Association.
•Participated in state-wide DMO Zoom, monthly meeting.
•Drafted and distributed September CoastLines. OPEN RATE: 30% / CTR: 1.9%
Marketing
•Continue to refine annual marketing plan deck for presentation at the TDC.
•Coordinated advertising campaign with Breeze Airways, opening airlift to Lansing, Michigan this
fall.
•Continued discussions with Lee County to implement Discover Airlines advertising campaign.
•Continue to refine Public Relations RFP for submission to procurement.
•Continue support for Sizzle Dining / September Culinary month activities and promotions.
•Hosted media at Garden & Gun Southern Neapolitan Night culinary event.
•Coordinate website activity transfer between Miles Media and Paradise Advertising.
•Assisted Great Wolf Lodge promotion of annual golf tournament.
•Coordinated event information for annual Greater Naples Chamber of Commerce Naples on the
Gulf visitor Guide.
•Coordinated Spirit Promotion summary items for TDC presentation.
•Coordination of social media campaign to promote Convention South Reader’s Choice Awards.
•Approved creative assets and estimates for the following marketing projects:
•Digital Guides content ideation and creative review
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•Grant Thornton Invitational Golf tournament
•CME Golf tournament
•Review Car Culture Campaign ideation
•Review Fishing Content Series video assets
•Group Meetings sort form video review and approval
Asset Fulfillment
•Clair Bodie/Kuoni – Photo assets for social media posts.
•Kim Chan/Black Diamond Agency - Photo assets for media pitches for Naples, Marco Island,
Everglades CVB UK.
•Lucy Williams/Welcome to Florida International Club - Photo assets for powerpoint presentation
for event in March 2025 at Hilton Naples.
•Erika Ford/CVB - Photo assets for email campaign for travel trade.
•Jessica Carney/Elegant Resorts - Photo assets for brochure for the UK.
•Michael Smith/Elegant Resorts - Photo assets for e-shot.
•Sophie/J Public Relations - Photo assets for social media (Instagram and Facebook).
•Clark Hill/ Hilton Naples – Photo assets for Curacity content distribution platform.
•Clair Bodie/Kuoni – Second request for photo assets for social media promotion.
•Ashley Meyer/Palm Beach Media Group - Photo assets for article on Editorial stories and guides
for Naples and surrounding areas.
•Erika Ford/CVB – Photos assets for travel market for Affluent Traveler Symposium.
•Created an image gallery media pitching for Lou Hammond Group of Inn on Fifth.
•Created an image gallery for Janis Kerns of Flamingo Magazine for Everglades Seafood Festival
coverage in Fall/Winter issue.
•Created an image gallery for Palm Beach Media Group journalist Cathy Chestnut for annual
Chamber of commerce Visitor Guide for 2025 for Paradise Coast Sports Complex, FC Naples and
Pickleball.
•Created an image gallery for Lizbeth Ronk for Food & Wine Stone Crab article.
Division Administration / Projects
•Bi-weekly call with Downs & St. Germain research agency
•Bi-weekly meeting with Miles Media Group
•Bi-weekly PR agency meeting with Lou Hammond Group
•Weekly Big Rocks team meeting
•Weekly Collier County PIO meeting
•TDC Agenda Item review and approvals
•Review of bids for Call Center Services
•Attended monthly FRLA BOD meeting
News, Articles & Press Releases
•Food & Wine (UVM: 13,753,411) just published "The Complete Guide to Stone Crabs” an
impactful article by freelance writer Carrie Honaker, who we hosted in the destination in July.
Florida's Paradise Coast shines in the article, spotlighting Grimm’s Stone Crab, Pinchers,
Truluck’s, Camelia Street Grill, Triad Seafood Market & Café, along with the Evergaldes Seafood
Festival and the Stone Crab Festival.
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•Southern Living (UVM: 18,174,865) circulated an article titled, "The 10 Best Florida Beaches To
Visit In Fall." The piece describes Marco Island as a luxurious destination featuring, "unspoiled
beaches and lush eco preserves for the nature lovers, excellent galleries for the art enthusiasts,
and top-notch restaurants for the foodies."
•Travel + Leisure (UVM: 11,872,550), penned an article titled “This Florida Island Is Just 6
Miles Long — and a Gateway to Everglades National Park” the online article has also been
syndicated by Yahoo! Life, extending its reach to UVM: 423,927,209. The article boasts
about Marco Island and all its amazing resorts and attractions, food and shopping offerings.
•Forbes (UMV: 5,000,000), rates the sunset at Gumbo Limbo #3 of the Top 10 in the article “ 10
Sunset Places Across The U.S. For Spectacular Views”
•House Beautiful (UVM: 4,476,377) recognized Naples as, "10 Best U.S. Cities for a Long
Weekend Getaway in 2024," and recommended staying at The Ritz-Carlton, Naples. Digital
editor Kate McGregor greatly enjoyed its hospitality during her visit last fall.
•Robb Report (UVM: 2,467,544) article by freelance writer Regan Stephens, titled, "7 Luxe
Resorts with Stand-Out Kids’ Clubs," highlights the Ritz Kids program and the property's
expansion and renovation.
•https://www.paradisecoast.com/article/gulfshore-playhouse-announces-flex-pass-sales-
2024-2025-season
•https://www.paradisecoast.com/article/artis-naples-announces-official-selections-16th-
annual-naples-international-film-festival
•https://www.paradisecoast.com/article/backyard-bash-returns-childrens-museum-naples-fall
•https://www.paradisecoast.com/article/flavors-5th-serves-success
•https://www.paradisecoast.com/article/7mary34-productions-few-good-men-marco-island-
center-arts
•https://www.paradisecoast.com/article/familiar-favorites-and-fresh-talent-take-stage-
rumors-naples-players
•https://www.paradisecoast.com/article/marco-island-center-arts-receives-grant-collier-
community-foundation-2024-2025-every-child
•https://www.paradisecoast.com/article/two-weekends-boo-zoo-year
•https://www.paradisecoast.com/article/ecity-music-festival
•https://www.paradisecoast.com/article/european-inspired-bakery-grappino-open
•https://www.paradisecoast.com/article/opera-naples-announces-call-applicants-luciano-
pavarotti-foundation-opera-naples-academy
•https://www.paradisecoast.com/article/gulfshore-playhouse-launch-inaugural-season-baker-
theatre-and-education-center-spectacular
•https://www.paradisecoast.com/article/felipes-2024-fiesta-fest-naples-benefit-guadalupe-
center
•https://www.paradisecoast.com/article/compass-hotel-margaritaville-naples-unveils-late-
summer-menu
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DIGITAL, SOCIAL AND FILM
Buzzy Ford, Film Liaison, Digital & Social Media Coordinator
September 1-30, 2024
SEPT SOCIAL MEDIA 2024 2023
LinkedIn LinkedIn Post Sent: 7
Engagements: 186
Followers Gained: 8
Impressions: 1,924
LinkedIn Post Sent: 9
Engagements: 152
Followers Gained: 7
Impressions: 1,429
Facebook Facebook Posts Sent: 13
Engagements: 961
Link Clicks: 41
New Fans: 26
Impressions: 186,184
Facebook Posts Sent: 26
Engagements: 31,856
Link Clicks: 50
New Fans: 436
Impressions: 1,361,850
Instagram Instagram Media Sent: 21
Engagements: 762
Followers Gained: 124
Instagram Impressions: 98,254
Instagram Media Sent: 101
Engagements: 1,221
Followers Gained: 97
Instagram Impressions: 47,252
CrowdRiff 11.0k interactions and 7.7k views 5.1k interactions and 15k views
ThresHold360 Engagement: 46.35
Google Views: 62,174
Clicks: 3,075
Engagement: 40.00
Google Views: 398,854
Clicks: 15
Tasks
•Attend Granicus meeting to begin transition of CVB website to the Granicus platform
•Tour and capture assets of the new Hampton Inn & Suites
•Conduct website backend training
•Update website media center with various PR & publication initiatives.
•Attend CivicPlus training
•Film permitting
•Setup Coastlines@ParadiseCoast.com email.
•Build Qualtrics surveys for partner solicitations.
•Ongoing corrections & updates to the relaunched website.
•Write monthly Coastlines articles.
•Generate TDC Monthly Meeting Agenda
•Social Media Monitoring / Content Meeting
•Update partner listings & website articles.
•Update the “In the News” section, highlighting various destination coverage.
•Update the PR section of the website.
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TRAVEL TRADE SALES REPORT
Claudia Wood, Global Sales Manager
Reporting Period: September 1-30, 2024
•Luxury travelers with net worths between $100,000 and $1 million are now 35% of the luxury
market and are increasingly spending on upscale trips. The global luxury travel market size is
expected to grow at a rate of 7.9 % from 2024 to 2030.
•According to a Flywire survey, 92% of luxury travelers plan to use a travel advisor for trips in the
next 18 months, highlighting the importance of targeting these high-end travel curators.
Subject 2024 2023
Number of Travel Advisor Contacts 24 10
Number of FAM/Site Visits 0 1
Number of Trade events Attended 1 0
Monthly Activities
•September 4: Participated in NEST Travel Advisor Webinar.
•September 4: Zoom Skal Board Meeting.
•September 5: Zoom meeting with Kim Uno re: TravPro Paradise Coast Pro marketing.
•September 8: Attended Big Rocks Meeting.
•September 8: Submitted Coastline Article.
•September 10: Participated in the Unlock Your DMO's Promotion Potential webinar.
•September 11: Participated in the Unleashing the Potential of AI for Travel Agents webinar.
•September 11: Property Tour at the new Hampton Inn & Suites on East Trail.
•September 13: Met with Erika to have her create a new welcome letter for Travel Advisors.
•September 16: Attended the Big Rocks Weekly Meeting
•September 17: Attending the monthly TDC meeting.
•September 19: Zoom meeting with Caren Cotto to review BranchUp presentation and proposal.
•September 23: Attended Big Rocks Meeting.
•September 23: Discover Airlines Partnership; Affluent Traveler
•September 24: Zoom meeting with Larry Cohen, our UK and German reps to discuss / Essentially
America / Mein Amerika marketing opportunities.
•September 24-26: Affluent Traveler Conference at Conference at JW Marriott
International Representation
•Ongoing review all activity summaries and approval of projects that are in line with our strategic
marketing for the international market.
•Finalizing German tour operator FAM with Annette for December 2024.
•Working on several coop marketing initiatives and approvals for both UK and German Markets.
•Preparation for Brand USA Travel Week in London with Oonagh.
Florida’s Paradise Coast Pro
September statistics:
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Upcoming Strategic Initiatives
•Brand USA Travel Week
•German Tour Operator FAM
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UK & IRELAND MONTHLY REPORT
OMMAC Activities
Reporting Period: September 1-30, 2024
UK and Ireland Market Update
•The UK economy grew by 0.5% between April and June 2024, less than initially estimated, with
services driving growth while manufacturing and construction underperformed.
•UK house prices in September rose 3.2% compared with a year ago - the fastest annual rate for
nearly two years, according to building society Nationwide.
•On 30 September, the UK reached a climate milestone by shutting down its last coal power
station, officially ending its 142-year reliance on coal and marking the nation as the first major
economy to phase out coal power completely.
•The growth of renewable energy in the UK has been so successful that 50% of the country's
power was generated from renewables in the first half of 2024, leading to the early phase-out of
coal.
Marketing, Sales, and Promotional Activity
Trade Overview
•September saw an increase in travel bookings and enquiries, maintaining its status as a second
‘peak’ booking window.
•ABTA’s Travel Confidence Index shows UK confidence in overseas travel has improved, with a
score of +47, six points higher than last year.
•According to research from Advantage Travel Partnership, key trends this year include growing
demand for regional departures, late bookings, shoulder season travel, and emerging
destinations, particularly among travellers aged 35-54.
•From next year, visitors to the UK will need an Electronic Travel Authorisation (ETA), costing £10,
for stays up to six months at a time over two years.
•British Airways has signed a six-year deal to purchase more than £9 million worth of carbon
removals credits in the UK and overseas.
•The airline will sponsor one scheme in Scotland where CO2 emissions will be captured from
whisky distilleries and repurposed into building materials. Another, spread across multiple
locations in the UK, uses enhanced rock weathering to lock away carbon “for thousands of
years”.
•Airfares saw a 22.2% increase between July and August 2024, the second-largest rise in over 20
years.
•Travel Counsellors has made more than £1 billion in annual sales for the first time. The company
recorded more than 155,000 leisure bookings in the 12 months to August, with an average value
of £4,717. The Mediterranean, North America and Southeast Asia are the most popular regions.
•Audley Travel has introduced ocean cruising, allowing clients to combine land-based experiences
with luxury ocean itineraries.
Trade Activity
•Brand USA Travel Week, Europe, October 2024 – maintaining strong communications with
Brand USA to ensure Florida’s Paradise Coast are able to participate, we continued to provide
additional information to the CVB accordingly. Delighted to confirm approval received – this is a
huge statement for the destination as all the main European suppliers will be in attendance and
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we will be in a position to showcase the destination – especially after Hurricane Helen.
•WTM, London, November 2024 – with Visit Florida – leading UK trade show. Following up on all
aspect of participation at. Hotel partners Naples Bay Resort and Naples Grande are participating
with us – working closely to ensure maximum exposure and efficiency of budget for the CVB.
•Kuoni – luxury tour operator – Launch new Florida programme. Attended a focused training on
the launch of their new Florida programme – to over 35 dedicated sales agents. Only a few
Florida destinations considered and after much negotiations we are very proud to be included –
new hotel partners added to their programme, plus considering more for the future. During the
overall presentations Visit Florida highlighted Florida’s Paradise Coast region – the feedback
from the agents was excellent. We provided logo backpacks to prize winners and distributed
literature during our presentations. See images at end of report.
•Kuoni – to coincide with the launch of the Florida program we participated within the co-op
marketing – this is now in place during September and October 2024.
•Elegant Resorts – luxury tour operator. Ongoing approval of copy within the co-op marketing
activity to ensure the full range of offerings are included – this is a first for this tour operator
promoting Florida’s Paradise Coast. The call to action is with our hotel partners direct and Ritz
Carlton as selected by Elegant are the main hotel highlighted.
•If ONLY – high-end tour operator. Continue to ensure the destination is reflected across all
aspects and offerings – several approvals of copy and assets. Again, the call to action is our hotel
partners and as selected by If Only – Naples Grande Resort is the highlighted property.
•Attended Visit USA members meeting, London – opportunity to network with industry and
obtain trend within the overall market to USA. The potential for Florida’s Paradise Coast is very
positive with UK-US inbound arrivals forecast 2024 at 4.3 million and for 2025 at 4.9 million.
•Held one to one meeting with Tour operator America As You Like It – regarding future
promotion of the destination.
•Confirmed all tour operator partners details for year-end billing and all invoicing closed out to
meet with Collier County fiscal.
•Delivered prize to Prize winner TTG / Visit Florida promotion from TUI Great Yarmouth.
•Continue with ongoing data to work in alignment with the CVB regarding budget and activity for
remainder of 2024.
•Updates – industry updates included within our CVB weekly zoom meeting for planning – all
noted above under market updates.
•Trade one-sheeter - agreed able to update distance from Orlando – will follow up with Paradise
after year rend close out.
•Mailing House – maintaining the distribution of new visitor guides CVB literature for consumer
and trade requests.
•Updated stock/ inventory report to CVB for year-end filing
Public Relations and Communications
Media Summary - Overview
•As autumn began, winter sun holidays are proving popular among UK travellers looking to
escape the dreary British weather.
•Publications such as Country and Town House, The Daily Telegraph and The Guardian
highlighted that winter sun trips appeal to travellers who are hoping to extend their summer
break and avoid peak season.
•Cruise holidays are seeing a resurgence in the UK, with media covering luxury ships, unique
experiences and onshore excursions.
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PR Activity
•Five (5) stories were pitched to the media, with themes including autumn travel, USA
destination updates and family holidays.
•The team met with several media this month, including freelancer Amelia Duggan (Freelance),
Emma Gibbs (Editor, JRNY Magazine) and Kevin Smith (Editor, BBC Gardeners World), to discuss
the focuses of their publications and potential opportunities for collaboration.
PR Coverage
DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($)
10.09.24 Viestra Magazine Online Paul Williams 12 destinations worth adding to your
autumn travel list 56,000 $496
10.09.24 Travel Weekly Online Katie McGonagle Discover some of the most underrated
beaches in the US 154,000 $1,023
17.09.24 Alliance Bulletin Online Ashley Gibbins The Everglades National Park, Florida 225,455 $2,995
17.09.24 loveEXPLORING Online Lottie Gross Florida's best RV parks awaiting your visit 216,200 $1,917
TOTAL (4)651,655 $6,431
*EAV, Equivalent Ad Value is a standard used to evaluate the value of earned media placements (Earned
Media is a placement achieved through PR efforts while Paid Media is an ad that is paid for and placed in
a publication through advertising).
Below: Florida team at Kuoni training with Tom Waite, Kuoni (far right). Oonagh Boyle, CVB (second left)
Right: At Kuoni Entrance
highlighting Florida Destination launch in background
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DACH & BeNeLux Markets
Monthly Sales & Marketing Activities
Reporting period: September 1-30, 2024
Prepared by DiaMonde e.K., Annette Eckhardt, Senior Account Manager
September Review
•Participation at USA B2B Event of “Cruising Reise/Die Reisebotschafter” on Sep. 5 in Hannover
•Participation at Visit USA Roadshow in 5six Swiss cities from Sep. 17-19
October Forecast
•Participation at Visit USA Halloween Event in Frankfurt from Oct 25-27
•Participation at Dutch B2B Event “USA Canada Experience” from Oct. 31 to Nov. 1
Summary of Achievements
•Confirmed our participation with brochure distribution at Belgian B2C show “Joker Reisbeurs
USA & Canada2 on Oct. 20 and at Dutch leading consumer show “Vakantiebeurs 2025” from Jan.
9-15, 2025
•Confirmation of the site visit of Dirk Zielinski of German tour operator “Die Reisebotschafter”
•Execution of the 2nd portion our B2B/B2C online summer campaign with “urlaubstracker”,
Tampa and Orlando
•Preparation for our attendance at Visit USA Halloween Event, Oct. 25-27 and at Dutch B2B Event
“USA Canada Experience”, Oct. 31/Nov. 1
Sales Activities – B2B & B2C
•Die Reisebotschafter - Cruising Reise GmbH, Dirk Zielinski, Product Manager USA, Germany
o Confirmed site visit of Dirk Zielinski, PM USA of German tour operator "Die
Reisebotschafter" in Naples from Nov 19-20.
o He is travelling with his partner, and we confirmed overnight a special rate of USD 99 ++
for him at Inn on 5th. Shereen Ghandour confirmed a site inspection as well during their
stay. Additionally, Claudia Wood confirmed a complimentary sunset dinner cruise for
them on Nov 19.
•travelhouse, MTCH AG, Melissa Clausen, Lead Product Manager North Amercia, Switzerland
o Spoke to Melissa to follow up on the development of our room nights after finalizing our
summer 2024 campaign.
o She informed us that the room nights for Naples & Marco Island are up 29% compared
to 2023. Destination Florida is only up 5% compared to 2023, so this is a great result for
us.
o Two team members of Travelhouse are confirmed for an individual site inspection to
Naples and Marco Island from Oct 29-31. DiaMonde has arranged site inspections at
Capri Inn, Naples Grande Beach, La Playa, Inn on 5th, JW Marriott and Hilton Marco
Island for them. The Compass Hotel Naples and Hilton Marco Island will host them on a
complimentary basis for one night each.
•America Unlimited GmbH/Feinreisen, Melf Tuerkis, Director of Product Development,
Germany
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o Met with Melf during our sales visit in Hannover. He told us plan to extend the North
America portfolio to upper luxury itineraries. This extension has been planned for a long
time, but they established then the Australia product first.
o He plans to add one itinerary for Florida and of course Naples will be included. They plan
to add 2 nights in Naples (hotels to be discussed) and maybe one night on Marco.
Marketing Activities – Highlights
•Urlaubstracker GmbH, Melanie Wittek, Junior Account Manager, Germany
o Executed our summer 2024 campaign with Urlaubstracker, Orlando and Tampa and
received the final reporting.
o A total of 724.817 impressions were reached for this campaign. The 2nd deal and our
article will remain online for some weeks and due to this final booking numbers will
report when the publication is finalized.
o Please see detailed report in the addendum.
CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager, Germany
•Finalized the timelines for our upcoming B2B/B2C campaign w. Visit Tampa Bay and Palm
Beaches.
Online Promotion: Dec. 6 to Feb. 6, 2025
Exclusive Newsletter: Jan. 29, 2025
Social Media Ads Package: Nov. 20 to Dec. 20
Instagram Premium: Feb. 24-28, 2025
Staff Training / Webinar: Nov. 27
•DER Touristik GmbH, Sven Brico, Customer Success Manager, Germany
o Confirmed B2B/B2C campaign with DERTOUR / MEiers Weltreisen after receiving the
acknowledgement of Claudia Wood on Sep 9. The campaign includes:
o Standalone B2B/B2C campaign für Naples, Marco Island & Everglades for DERTOUR &
Meiers Weltreisen including: product placement of destination insider trip at B2C portal
ComeCloser and inclusion of one-page pdf incl. destination content, logo and images (10
– 12 k travel agents/month); placement of the destination insider tip at their B2B
Facebook channel; creation of a new travel package offer (2 offers) for new premium
brand “Meiers Weltreisen”; inclusion in the B2C newsletter, link to Naples hotel and
Instagram post (B2C, 80 k followers)
o The content creation will start in early October, and we will forward the drafts to
Claudia Wood for approval.
Media / PR / Communications Activities – Highlights
Paradise Coast has been allocated a series of 5 x Facebook activity posts on the German Paradise Coast
Facebook Page (16,1k Followers). Overall reach for August is 2,450. Additionally, Naples, Marco Island &
Everglades has been allocated 1 x Facebook post on our German B2B Paradise Coast Facebook Page
(369 Followers). Please see screenshots of the posts in the clipping report.
Events
Annette Eckhardt attended on behalf of Naples, Marco Island and Everglades CVB, USA networking and
dinner event of German tour operator “Die Reisebotschafter” for 30 travel agents in Hannover on Sep.
5. Paradise Coast was presented with a 20 minutes presentation in small groups to the hand selected
travel agents / USA specialist of our leading tour operator partner.
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Marion Wolf attended on behalf of Naples, Marco Island and Everglades CVB, Visit USA Switzerland
Roadshow from Aug Sep 17-19, 2024, through 6 Swiss cities. During the 3 days of the event a total of
220 travel agents were trained. A total of 12 US partners plus BrandUSA attended the roadshow.
Recap:
The organization of the roadshow by the Visit USA Committee was well orchestrated. The training
events were all well timed (15-minute presentations by each partner). Visit USA Board members set the
stage in each city with opening remarks and recognition of the partners. Brand USA also took part in the
roadshow giving a valuable presentation about myriad tools available to travel advisors related to a
deep (learning) dive into the USA. The broad spectrum of U.S. destinations and products presenting
themselves attracted travel advisors who were truly interested in expanding their knowledge base this
year. They were attentive, engaging and eager to absorb information, with the majority taking notes
avidly. Inasmuch, the quality of the agents was superb! In addition, agents in the smaller cities were
particularly grateful for our training sessions, as these cities are not often visited by other tourism
organizations.
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PARADISE COAST SPORTS COMPLEX (PCSC) – STAFF REPORT
Marissa Baker, Sports Complex Manager with Collier County
Reporting Period: August (Financials) & September 2024 Events
PCSC General
•United Soccer League (USL) Agreement approved at the January 9, 2024, BCC Meeting and the
USL team will start play in March of 2025.
•The month of September: FC Naples Select a seat, fanfest, and tryouts! Kick Off Soccer
Tournament, Naples Canes Home Games, Azzurri Soccer games, NFL Flag Football, and weekly
local programming.
•The month of October: NFL Flag FB, Naples Canes Football Games, Starability 5k, Rocktoberfest,
Fall Fest, Riverplate Soccer Tournament, and weekly local programming.
PCSC August Financials
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PCSC Marketing Strategy - 2024
•Mix of paid marketing strategies and community involvement.
•Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events.
•Attendance at major sporting conventions to enhance our presence on a national scale and
build a ‘waiting list’ of event organizers and develop prospects for the future diamond fields.
•Creation of a “Sports Tourist” guide to Collier County featuring access to local attractions,
beaches, and excursions.
•Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as a
stimulus revenue driver for the local business community.
PCSC Maintience
The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground
and additional shade.
•Great Wolf Lodge has provided a $200,000 payment to the county consistent with contract
terms for playground amenity.
•The inclusion of a pavilion structure providing shade is considered for future development.
We have some projects/purchases that are in process:
•FPL Sports Lighting
- Sand Volleyball courts in process.
•Crowd Control Fence installed in stadium.
•Portable Generator & flooring for large events have shipped.
•The vendor has contracted a new landscaping company and is requesting proposals for cleaning
services.
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