Agenda 11/12/2024 Item #16F 7 (Approve the Expenditure to Tourism Development Tax (TDT) Promotion Funds to support the upcoming 2025 True Lacrosse All Region Games up to $5,000)11/12/2024
Item # 16.F.7
ID# 2024-1652
Executive Summary
Recommendation to approve the expenditure of Tourism Development Tax (TDT) Promotion funds to support the
upcoming 2025 True Lacrosse All Region Games up to $5,000 and make a finding that these expenditures promote
tourism.
OBJECTIVE: To support the hosting costs for the True Lacrosse All Region Games from January 17 to January 19,
2025, at the Paradise Coast Sports Complex in Naples, FL.
CONSIDERATIONS: The True Lacrosse All Region Games is a second-year event that has relocated from
Jacksonville and Bradenton, Florida, to Collier County. It is projected to bring 65-70 teams, with 80% of those teams
requiring hotel accommodations. The event will attract participants from across the U.S., representing states such as CO,
UT, WA, MD, TX, FL, and many others. Notably, over 200 room nights will be required just to accommodate the event
staff.
A highlight of this event is the presence of over 40 NCAA Lacrosse programs recruiting athletes, making this event a
significant draw for participants. Additionally, the timing over MLK weekend ensures that many teams will arrive early
or stay longer, contributing to additional tourism spending. The event is expected to have over 1000 participants,
resulting in over 500 room nights. True Lacrosse has requested $10,000 to assist with facility rentals and operating
costs.
Staff recommends funding up to $5,000 for the 2025 event. This support will help offset costs associated with venue
rentals and other logistics, ensuring the success of the event.
The Event Impact Calculator by Destinations International, used by over 300 destination organizations, estimates direct
spending from this event at $1,251,200, with a total economic impact of $1,750,880. Furthermore, the event is projected
to generate $25,395 in bed tax revenue, providing a clear return on investment for Collier County. When combined with
the estimated facility rental cost of $20,900 at Paradise Coast Sports Complex, this event provides a strong return
relative to the County’s investment.
Staff utilizes the Board-approved Athletic Event & Tournament Application to evaluate whether the organization
qualifies for funding. In making this determination, several key factors are considered, including the seasonality of the
event, its potential for future iterations, projected economic impact through direct spending and bed tax revenue, and the
level of marketing value. Additionally, staff assesses whether the event aligns with local interests, such as collaboration
with Collier County-based leagues or athletic groups, and whether it is expected to generate significant room nights
(minimum of 250).
Event Impact Summary:
Direct Impact: $1,251,200
Total Impact: $1,750,880
Projected Room Nights: 500
TDT Revenue: $25,395
Acquisition Cost: up to $5,000
The allocation of sports sponsorship dollars serves as a tool in attracting, retaining, and cultivating partnerships with
event organizers, contributing to the sustained growth and success of the destination's sports tourism sector. Financial
incentives help offset the costs associated with organizing large-scale events, such as venue rentals, logistics, and
marketing expenses, positioning Collier County as a premier location in this highly competitive sector. By investing in
the growth of sports events, the CVB attracts participants, spectators, and media attention that enhance the overall
economic impact and visibility of a destination.
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11/12/2024
Item # 16.F.7
ID# 2024-1652
Sports Tourism events, supported in part by Tourist Development Tax (TDT) funds, are used to promote future
overnight visitation to the destination. The objective is to secure events that have a history of attracting overnight
visitors who utilize hotels and lodging in Collier County over multiple days, throughout an event.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this
item (7-0) at the Oct. 15, 2024 meeting.
FISCAL IMPACT: Funding up to $5,000 for this event is available within the FY 2025 Tourism budget allocation for
sports event support through the TDC Promotion fund (1101). The available funding for FY 2025 sports grants is
$75,000.
GROWTH MANAGEMENT IMPACT:
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. –
CMG
RECOMMENDATIONS: Approval of Tourism Development Tax Promotion funding to support the 2025 True
Lacrosse All Region Games up to $5,000 and make a finding that these expenditures promote tourism.
PREPARED BY: Marissa Baker, Sports Complex Manager
ATTACHMENTS:
1. True Lacrosse EIR
2. True Lacrosse January 2025
Page 3681 of 5419
Industry Attendees Organizer/Exhibitor Total
Lodging $507,893 $0 $507,893
Transportation $83,466 $854 $84,320
Food & Beverage $282,860 $28,948 $311,808
Retail $172,160 $0 $172,160
Recreation $103,262 $0 $103,262
Space Rental $0 $20,000 $20,000
Business Services $0 $51,757 $51,757
TOTAL $1,149,641 $101,559 $1,251,200
Event Parameters Key Results
Event Name:True Lacrosse - All Region Games Business Sales (Direct):$1,251,200
Organization:US LAX Events/True Lacrosse Business Sales (Total):$1,750,880
Event Type:Youth Amateur Jobs Supported (Direct):486
Start Date:1/17/2025 Jobs Supported (Total):563
End Date:1/19/2025 Local Taxes (Total):$53,848
Overnight Attendees:1220 Net Direct Tax ROI:$47,991
Day Attendees:200 Estimated Room Demand:1,381
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 9/5/2024 11:59:45 AMPage 3682 of 5419
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $1,251,200 $499,680 $1,750,880
Personal Income $438,305 $145,505 $583,810
Jobs Supported
Persons 486 77 563
Annual FTEs 10 2 12
Taxes and Assessments
Federal Total $115,405 $42,721 $158,125
State Total $87,382 $15,890 $103,272
sales $66,361 $7,495 $73,857
income $0 $0 $0
bed $0 -$0
other $21,020 $8,395 $29,415
Local Total (excl. property)$47,991 $5,856 $53,848
sales $11,060 $1,249 $12,309
income $0 $0 $0
bed $25,395 -$25,395
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $11,536 $4,607 $16,144
property tax $22,698 $5,535 $28,233
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)1,381
Room Pickup (block only)0
Peak Rooms 452
Total Visitor Days 3,878
Event Name: True Lacrosse - All Region Games 2025
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: US LAX Events/True Lacrosse
Direct local tax ROI (net property taxes)
Direct Tax Receipts $47,991
DMO Hosting Costs $0
Direct ROI $47,991
Net Present Value $47,030
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $53,848
Total ROI $53,848
Net Present Value $52,769
Total ROI (%)-
Destinations International Event Impact Calculator 9/5/2024 11:59:46 AMPage 3683 of 5419
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