Agenda 11/12/2024 Item #16D 1 (After-the-Fact Submittal of the FY24-25 State Aid to Library Grant Application and authorize Chairman to sign the Grant Agreement and Certification of Hours, Free Library Service, and Access to Materials" as required)11/12/2024
Item # 16.D.1
ID# 2024-1307
Executive Summary
Recommendation to approve an after-the-fact submittal of the FY24-25 State Aid to Library Grant application and
authorize the Chairman to sign the Grant Agreement and the “Certification of Hours, Free Library Service, and Access to
Materials” as required by the Florida Department of State, Division of Library and Information Services. (Public
Services Grant Fund 1839)
OBJECTIVE: To further the County’s strategic plan focus area, Quality of Place, through securing State Aid to
Libraries Grant funds to support operations of Collier County Public Library System.
CONSIDERATIONS: State Aid is available to qualified Florida public library systems as authorized in Chapter 257,
Fla. Stat. and Chapter 1B-2, Florida Administrative Code. The amount of each recipient’s grant award is calculated
using a formula that considers: (1) the amount of local funds appropriated for the Library adjusted by a factor based on
the amount of revenue one mill levy in the jurisdiction would generate; (2) the number of library systems in Florida that
qualify in a given year; and (3) the total amount made available by the State Legislature to improve library services
within the State. Funds are intended to supplement, rather than replace, local efforts toward that end. State Aid may not
be used to fund capital construction. It may be used for Personnel Expenses (salaries, wages and related employee
benefits), Operating Expenses (goods and services), Non-Fixed Capital outlay, and other operating expenditures
categorized in the library budget.
Collier County Public Library (CCPL) qualifies for State Aid to Libraries under Chapter 257 of the Florida Statutes. The
Florida Department of State, Division of Library and Information Services administers this program. The Grant
Agreement, 2023-2027 Strategic Plan, and the 2024-2025 Annual Plan of Service are required elements to receive State
Funding. The Board of County Commissioners (“Board”) has approved the application for State Aid and associated
contracts and documents for over three decades.
Historically, the grant applications become available in August with a statutory deadline of October 1st. However, this
year the application did not become available until September 27, 2024. Pursuant to CMA 5330, staff is seeking after-
the-fact approval from the Board due to the short turnaround time and necessity to coordinate grant applications with
other County divisions. The County Manager approved the application on October 1, 2024 of which a copy is attached
to this item. Due to the late availability of the application, the State has stated that it will permit applicants to amend
applications after the statutory deadline provided that an application was timely submitted.
The Certification of Hours, Free Library Service, and Access to Materials will be submitted to the State with the
County-executed Grant Agreement prior to the December 1st deadline.
When the final award is made and the fully-executed agreement is received, Budget Amendments will be prepared and
presented to the Board.
FISCAL IMPACT: The State has not released FY25 preliminary award estimates yet, but based on previous FY24
estimates Collier County Public Library could receive about $139,834.00 in State Aid. Upon notification of the grant
award, the Board will be asked to accept the grant and approve the budget amendment to recognize the revenue and
appropriate the expenditures. There is no match required for this grant. Revenue and expenditures will be allocated to
the Public Services Grant Fund (1839).
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact due to this request.
LEGAL CONSIDERATIONS: This item has been approved as to form and legality and requires a majority vote for
Board approval. - CJS
RECOMMENDATIONS: Recommendation to approve an after-the-fact submittal of the FY24-25 State Aid to Library
Grant application and authorize the Chairman to sign the Grant Agreement and the “Certification of Hours, Free Library
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11/12/2024
Item # 16.D.1
ID# 2024-1307
Service, and Access to Material” as required by the Florida Department of State, Division of Library and Information
Services. (Public Services Grant Fund 1839)
PREPARED BY: Parker Smith, Grants Coordinator, Community and Human Services
ATTACHMENTS:
1. State Aid To Libraries GrantAgreement - CAO Stamped
2. Certification of Hours, Library Service and Access to Materials - CAO Stamped
3. 24-013 APP CM MEMO DLIS SFY2024-25
4. Final Oct. 1 Submittal - State Aid to Libraries FY25 Grant Application
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CowserCath
erine
Digitally signed by
CowserCatherine
Date: 2024.10.01
14:36:09 -04'00'
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8/17/22, 4:45 PM Collier County - Class Specification Bulletin
https://agency.governmentjobs.com/collier/default.cfm?action=specbulletin&ClassSpecID=44268&headerfooter=0 3/3
SUPPLEMENTAL INFORMATION:
BCC130 Exempt
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MEMORANDUM
Date: June 28, 2023
To: Catherine Cowser, Library Director
Collier County Public Library
From: Yani Fernandez, Deputy Clerk
Minutes & Records Department
Re: Certification of Credentials
Single Libray Administrative Head
Attached, for your records, please find one (1) scanned copy of the document
as referenced above, (Item #16D1) adopted by the Board of County
Commissioners on Tuesday, June 13, 2023
The Minutes & Records Department has retained an original as part of the
Board’s Official Records.
If you have any questions, please contact me at 252-1029.
Thank you.
Enclosures
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Collier County Public Library
Locations & Hours
All phone numbers are area code 239.
East Naples
8787 Tamiami Trail East
Naples, FL 34113
Phone: 775-5592
Monday: Closed
Tuesday: 9 a.m. - 6 p.m
Wednesday: 9 a.m. - 6 p.m.
Thursday: 9 a.m. - 6 p.m.
Friday: 9:00 a.m. – 5 p.m.
Saturday: 9 a.m. - 5 p.m.
Closed Sunday
Estates
1266 Golden Gate Blvd., W.
Naples, FL 34120
Phone: 455-8088
Monday: 10 a.m. - 6 p.m.
Tuesday: 10 a.m. - 6 p.m.
Wednesday: 10 a.m. - 6 p.m.
Thursday: 10 a.m. - 6 p.m.
Friday: 9:00 a.m. - 5 p.m.
Saturday: 9 a.m. - 5 p.m.
Closed Sunday
Everglades City
102 Copeland Ave., N.
Everglades City, FL 34139
Phone: 695-2511
Monday-Friday: 9 a.m.- NOON,1 - 4:30 p.m.
Closed Saturday& Sunday
Golden Gate
2432 Lucerne Road
Naples, FL 34116
Phone: 252-4542
Monday: 10 a.m. - 6 p.m.
Tuesday: 10 a.m. - 6 p.m.
Wednesday: 10 a.m. - 6 p.m.
Thursday: 10 a.m. - 6 p.m.
Friday: 9 a.m. - 5 p.m.
Saturday: 9 a.m. - 5 p.m.
Closed Sunday
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Headquarters
2385 Orange Blossom Drive
Naples, FL 34109
Circulation: 593-0334
Reference: 593-0177
Children's: 593-0870
Administration: 593-3511
Monday: 9 a.m. - 8 p.m.
Tuesday: 9 a.m. - 8 p.m.
Wednesday: 9 a.m. - 8 p.m.
Thursday: 9 a.m. - 8 p.m.
Friday: 9 a.m. - 5 p.m.
Saturday: 9 a.m. - 5 p.m.
Closed Sunday
Immokalee
417 N. First St.
Immokalee, FL 34142
Phone: 657-2882
Monday: Closed
Tuesday: 10 a.m. - 6 p.m.
Wednesday: 10 a.m. - 6 p.m.
Thursday: 10 a.m. – 6 p.m.
Friday: 9 a.m. – 5 p.m.
Saturday: 9 a.m. - 5 p.m.
Closed Sunday
Marco Island
210 S. Heathwood Drive
Marco Island, FL 34145
Phone: 394-3272
Monday: 10 a.m. - 6 p.m.
Tuesday: 10 a.m. - 6 p.m.
Wednesday: 10 a.m. - 6 p.m.
Thursday: 10 a.m. -6 p.m.
Friday: 9 a.m. - 5 p.m.
Saturday: 9 a.m. - 5 p.m.
Closed Sunday
Naples Regional
650 Central Ave.
Naples, FL 34102
Phone: 252-5154
Monday: 9 a.m. - 8 p.m.
Tuesday: 9 a.m. - 8 p.m.
Wednesday: 9 a.m. - 8 p.m.
Thursday: 9 a.m. - 8 p.m.
Friday: 9 a.m. - 5 p.m.
Saturday: 9 a.m. - 5 p.m.
Closed Sunday
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South Regional
8065 Lely Cultural Pkwy
Naples, FL 34113
Phone: 252-7542
Monday: 9 a.m. -8 p.m.
Tuesday: 9 a.m. - 8 p.m.
Wednesday: 9 a.m. - 8 p.m.
Thursday: 9 a.m. - 8 p.m.
Friday: 9 a.m. - 5 p.m.
Saturday: 9 a.m. - 5 p.m.
Closed Sunday
Vanderbilt Beach
788 Vanderbilt Beach Rd.
Naples, FL 34108
Phone: 597-8444
Monday: Closed
Tuesday: 10 a.m. - 6 p.m.
Wednesday: 10 a.m. - 6 p.m.
Thursday: 10 a.m. - 6 p.m.
Friday: 9:00 a.m. – 5 p.m.
Saturday: 9 a.m. - 5 p.m.
Closed Sunday
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Collier County Public Library
2023‐2027 Strategic Plan
Background
Collier County, located in Southwest Florida along the Gulf of Mexico, was incorporated by the
Florida Legislature on May 8, 1923 from portions of Lee and Monroe counties. There are three
municipalities within Collier County: Everglades City, Marco Island, and Naples, which is the
County seat. According to the 2020 Census, the population of Collier County is 375,752 and was
ranked the 19th most populous county in Florida. By 2024, the population is expected to increase
by 7.1%. (2022 Collier County Economic Development Office.) According to the U. S. Census
Bureau, Collier County is the largest county out of 67 counties in Florida by land and water area,
with approximately 2,305 square miles and is larger than the state of Rhode Island.
Collier County is known as the Paradise Coast and is rich in geographic diversity, from beaches to
Big Cypress National Preserve and Everglades National Park. Collier County’s beaches, tropical
climate, and rich geographic and biological diversity make it one of the premier tourisms and
retirement destinations within the continental United States. Currently Collier County is
experiencing unprecedented real estate growth, resulting in median home listing prices of
$599,000. The average annual rental is now $2,400.00 per month (Rizzo, Tiffany. Wink
News.com. Feb 17, 2022)
The Friends of the Library (FOL) and Library Advisory Board (LAB) work collaboratively to
support the Collier County Public Library. The Friends of the Library is a nonprofit organization
that began in 1957 to establish a free public library system in Collier County. Their diligent
efforts helped create what is now the Collier County Public Library System with three large
regional libraries and seven smaller branches. The Library Advisory Board advises the Board of
County Commissioners on the operations and proposed budget for the Collier County Public
Library. Board membership, composed of five members to represent five Collier districts,
serves as a voice for county constituents and seasonal visitors. Monthly meetings are open to
the public. The LAB also identifies, evaluates and recommends services and programs that are
in alignment with our vision and mission. (Florida Code of Ordinances #88‐71‐Section 82‐32
and Ordinance 93‐86 Functions Power and Duties ‐ Collier County)
Collier County Public Library Division’s vision: “Through high quality libraries, residents and
visitors will reach their potential and communities will thrive.”
Collier County Public Library Division’s mission: “To provide educational environments, facilitate
community engagement and cultivate life‐long learning.”
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Collier County Public Library Division Overview
The Collier County Library Division provides library collections, services, and technology to
residents and visitors within three (3) regional libraries and seven (7) branch libraries. In doing
so, the Division manages and supports ten (10) library facilities servicing the county. All locations
offer book lending, public internet stations, printing, photocopying, free Wi‐Fi, and 24/7 drop
boxes for book and video returns. https://www.collierlibrary.org/locations/
In Fiscal Year 2021 the Library Division:
Circulated 1,261,897 physical materials
Provided public internet access to 1,554,532 people
Provided the use of more than 1,000,000 electronic materials
Served 619,300 people who visited our libraries during pandemic reduced hours and
temporary closures
Scheduled and conducted 950 in‐person programs to 137,165 attendees
Logged 69,545 wireless internet sessions
Created 592 active virtual programs with 37,369 virtual attendees
Logged more than 550,000 visits to our website
Issued over 10,000 new library cards for a total of 188,178 library card holders
The disruptions caused by the pandemic created challenges for library leaders, staff and patrons
as they shifted to accommodate staffing changes and the increased training needs that supported
new work environments and service delivery models. As a result of the pandemic and an
increased cost of living locally, we find that we are still dealing with staffing imbalances. Several
factors that continue to challenge library services and programming include the pandemic,
unplanned resignations and time off of work related to the pandemic, and an increased cost of
living. We see these continuing to impact our strategic plan for the next five years as we continue
to adapt to new challenges. The 2021‐2022 fiscal year operating from October 1 to September
30, saw the first increase in circulation since the pandemic. We also continue to see an increase
in usage of electronic books and virtual databases a consequence of the surge and resurge of the
pandemic. One of the positive effects of COVID has been that our patrons now embrace the
independence of online resources and services. During the ongoing effects of the pandemic, the
library has offered free internet services to all that visit Collier County, which has significantly
assisted individuals and families in accessing supplemental resources and programs for those
who are experiencing financial fragility. As supported by our most recent customer service
survey, patrons consider the library a welcoming place, supported by informed and customer
focused staff. Patrons told us they can easily access and use our online services and resources.
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Collier County libraries were proactive with implementing a much‐needed virtual presence to
complement the decrease in our face‐to‐face programming and how patrons acquire and use
library material. We expanded our online library experiences for staff and the community. As
our library visits have increased, it has been a challenge to maintain both a strong face‐to‐face
and virtual presence, with the reality of reduced staffing. Potential library applicants are faced
with costly rentals and a generally high cost of living in Collier County as they make employment
decisions. As we continue to support technically challenged populations through the current
pandemic, it is imperative that the lessons learned are tracked and analyzed to prepare us, not
only for the next crisis, but also for our everyday practices in our immediate future.
For our younger patrons, we adjusted our 2021 Summer Reading Program due to the
pandemic. We made available more make‐and‐take crafts and educational supplements. We
also created more children’s virtual programs. Despite COVID, there were 2,861 patrons (974
adult patrons, 324 teen patrons and 1563 children) who registered for our 2021 summer
reading program. They read 38,249 books (4,870 adult books, 2,569 teen books, 30,810
children’s books) between June 1 and August 14. Students from over fifty (50) Collier County
Schools participated in our summer reading program. As families depend more on their
community libraries, we anticipate more patron participation in coming years.
Purpose of this Strategic Plan
This plan articulates a clear vision of the future goals for staff and for the public. It will be used
as the primary aid in maintaining consistency between our words and our actions. The message
from our patron survey was that our patrons know what our library services should
demonstrate and deliver. The library must evolve in ways that keep pace with the diversity of
library users, ensuring all residents and visitors of Collier County have equal access to the
continuously evolving world of ideas and technology. This Strategic Plan creates a framework
for how the library will respond to the aspirations, needs, concerns and opportunities of the
community that is served by the library.
Due to the pandemic, increased resignations, and high cost of living in Collier County, libraries
are on the cusp of a great transformation. We need to respond in timely and responsible ways
to our patrons’ evolving needs. There have been many changes in how people access and use
information, rely upon our e‐resources, interact with one another and in the resources, tools
and capabilities needed to operate effectively. All of this requires new accommodating
approaches to library services and resources.
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Planning Process
The scope of work described below is intended to provide a general understanding of the Collier
County Public Library Division’s (CCPL) expectations for the Five‐Year Strategic Plan. Our Public
Services Director and our Library Director put together a team of librarians and marketing
members to assist the completion of a new Five‐Year Strategic Plan.
The team prepared a needs assessment that included surveys, focus groups, Strengths,
Weaknesses, Opportunities, and Threats (SWOT) analysis and the formation of a comprehensive
library strategic plan. The plan will create a guide with proposed standards, based on industry
best practices and consistent with the identified needs and opportunities in the County, for
ensuring an appropriate and equitable balance of book lending (both books and e‐books), library
apps, programs, facilities, and printing amenities. The plan will also include measurable strategies
to achieve the recommendations, goals, policies, and guidelines that will result in the appropriate
balance of materials, programs and facility usage.
The Strategic Planning Team had available to them as resources:
A. A comprehensive 2018‐2022 CCPL Strategic Plan
B. Annual Plan of Service Scorecard Template
C. Strategic Planning resources from national, state and local government entities and
associations
The experienced staff members worked closely with county staff in preparing the needs
assessment and action plan. The staff members created a full report and executive summary for
public distribution. This process included developing a comprehensive inventory, an analysis of
forecasted needs and opportunities, recommendations, implementation strategies, and project
schedule for the strategic plan development and completion.
Project Schedule
The Collier County Public Library anticipated conducting the project, up to the point of the
adoption process, over a period of not more than six (6) months, starting in March 2022. The
project addressed the scope of work and included an approximate timeline for completing each
of the individual tasks, up to the point of the adoption process. Any additional tasks or other
changes to the scope of work recommended by the Strategic Planning Team should be indicated
in the project schedule.
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Deliverables and Key Tasks
A. Kick‐off Meeting and Focus Group Site Visits
a. Meet with CCPL staff for a focus group sessions and site visit/tour library locations.
B. Background Review
a. Relevant plans and policies including but not limited to:
i. 2018‐2022 Collier County Parks & Recreation Division Strategic Plan
ii. 2018 Collier County Public Library Master Plan
iii. And any others found pertinent
C. Scope of Services
The staff members will manage the assessment process. The process will involve an in‐
depth assessment of the County’s library’s needs. Then process/plan shall include:
a. Project kickoff meeting
b. Plan focus group sessions with staff and general public
c. Review of existing vision, mission, values, master plans, maps, reports facilities,
programs, operations, maintenance, administration, and funding with staff and
leadership.
d. Library facility tour(s)‐ description of all library locations (Investigated Collier
County office space for hub libraries i.e., county campus)
e. Community and stakeholder engagement and information focus sessions
gathering meetings)
f. Key stakeholder and staff information sessions
g. Collier County demographics (U.S. Census Bureau QuickFacts)
h. Statistically valid survey of users and non‐users, complete with all raw data and
data mining tool for further/ongoing analysis.
a. Identify unmet needs and determine satisfaction levels of current
offerings.
b. Determine satisfaction results from both survey users and nonusers
i. Inventory and analysis of assets and programs
a. Libraries maintenance, available space, and facilities.
b. Capacity analysis
j. Review of current maintenance and operational hours
k. Demand analysis from patrons, non‐patrons, and staff surveys and focus group
sessions
l. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis
m. Services assessment
a. Identify core services
b. Assess core services via surveys
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n. Findings and visioning sessions (staff members to suggest quantity, final number
to be determined)
o. Implementation/timeline
a. Recommendations; community needs – creating a vision
b. Costing and funding requirements
c. Funding sources; financial plan for future development
d. Action plan with prioritization schedule
e. Performance measures
p. Public relations/outreach/marketing plan
q. Creation and presentation of draft report to staff and leadership.
D. Deliverables
At the end of the project, the staff members shall deliver to CCPL:
a. Two (2) hard copies of all reports produced, and with high‐quality electronic
copies and one (1) editable version of the final draft.
b. Final report (complete with all photos, text, maps, exhibits, and appendix), and
presentation to the Library Advisory Board, and the Board of County
Commissioners that is both informative and visually appealing
Goals and Outcomes
The Library would embark on several surveys and focus group assessments and use the results
to help guide the long‐term goals of the Library. The goal of the assessment is to gain as much
insight from resident populations, exempt and non‐exempt staff and to discover what matters
most to our users. Are we doing the right things? Are we doing things right? If not, why not?
The Strategic Planning Team was recruited in February 2022 and immediately planned focus
group meetings and survey assessments. This was quickly followed up with staff table‐top
discussions. A formal online staff survey was developed with eighty (80) of eighty‐four (84)
surveys completed by mid‐ March.
The team simultaneously focused on surveying patrons and non‐library users with questions
about services on social media and our web page. We took advantage of outreach
opportunities to survey non‐library users. The patron survey closed in April 2022, and we had
over 700 public responses received.
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Current and futures needs were recognized in these key areas:
1. Locations and Facilities: Maintain and improve upon safety and security at existing
libraries. Identify and prioritize current library sites that need immediate renovation such
as sidewalks, parking lots, lawn irrigation system and landscape features. In addition,
restore and sustainably manage libraries within Collier County for the benefit of present
and future generations.
2. Programming and Services: Create a more inclusive and engaged library culture for all
patrons. Encourage Collier County residents to actively participate in borrowing
materials, planning programs, and stewardship of Collier County Public Library
resources. Efficiently provide for the Collier County Public Library interests of Collier
County residents, utilizing and accessing public resources 24/7. Strive to meet the
unmet needs for library programs and services in the County through the development
and implementation of best practices. Improve and expand educational opportunities
by developing new programs and services, improving existing programs and services,
and developing and implementing best practices. Promote the education of Collier
County populations through physical and online subscription resources purchased
through the library to meet the needs of the residents and visitors of Collier County.
3. Marketing – overall public relations, social media, community outreach: Continue
providing effective community outreach and marketing for increasing public awareness
and support of library services. Increasing awareness of Library services and programs to
ensure that the public continues to appreciate the importance and benefits of CCPL to
our community and is well informed about library offerings. Communicate the value of
partnerships to potential funders and the community. Build on the power of virtual
engagement to shape engagement opportunities going forward. For our diverse
populations provide marketing material in multiple languages with easy accessibility.
4. Community Engagement ‐Invite participation to all by engaging with community
members where they are, whether in the library building, online environment or
community partners’ spaces. Build stronger community engagement strategies with
supporters, donors and volunteers to advance the mission of CCPL. Increase
collaborations with partners like the FOL. Build sustainable and impactful partnerships
with public and private sector organizations and institutions through outreach and
collaborations.
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5. Staffing‐ Train staff to share job functions and responsibilities and anticipate emerging
needs. Be flexible in the division of roles responsibilities and embrace new ways of
working. Learn how to operate in a constantly changing environment. Restructure to
align with County strategies. Develop structured and relevant staff training and
leadership opportunities throughout CCPL. Identify opportunities for career
development and encourage the heart of staff. Correlate staffing levels with circulation,
visitation, and user statistics. Focus on building professional staff by maintaining
marketing and outreach staff, include dedicated branch managers and librarians.
Upgrade administrative processes for staff, monthly schedules, timecards and travel
forms. Look for and encourage internal and external county recruitment opportunities
that align more with staff’s interest, growth and development.
6. Open Hours & Days—Continue to survey the community for unmet needs. The current
survey data showed that we are meeting the needs of the community. Core level
services and library should be open daily. Each library should be open one day per
weekend.
(Evening hours, staffing levels, and evening programming are necessary to balance user
needs).
7. Technology—realize the full potential of digital resources by improving upon the
existing technology. Simplify access to digital resources by creating a single point of
entry. Recognize the urgency to support those who do not have the tools or skills to
operate online. Library should be at the forefront of everything technological. Update
payment processes and public document stations with upgraded
scanning/faxing/printing/copy.
8. Computers & Internet—many computer work areas and labs are retrofitted into
existing spaces. Dedicated private or enhanced semi‐private labs at each library,
enhanced WiFi, and wireless services should be a goal.
9. Hub Libraries—specific areas of concentration, expertise and relevant programming.
Genealogy hub and homework help centers through the American Rescue Plan Act
(ARPA) grant
10. Children to Young Adult—growth and expansion in materials, resources, programs, and
staff dedicated to these age groups. Create continuity throughout all locations with
staffing and storytellers for programming. Build on existing county partnerships and
expand outreach services to provide educational opportunities for children of all ages.
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11. Collections—Work to create a policy for collection management that is more precise
and more accurate to the needs of our users. Increase access to digital resources and
establish an increased revenue sources for operational expenses. (Annual Update and
Inventory Report (AUIR) ‐ per capita of 1.87. upgrade ILS system)
The key themes listed above emerged to guide the development of the 2023‐2027 Collier
County Public Library Strategic Plan. Current and futures needs were recognized in these key
recommendations from the survey.
Input from the community and library staff guided the development of the major components
of the Strategic Plan. The Library Advisory Board viewed and commented on the Collier County
Public Library 2023‐2027 Strategic Plan during their regular meeting in June 2022.
The current US Census data shows Collier County’s median age to be 51.8 years compared to
the Florida median of 42.4 and the U.S. median of 38.5. Collier County continues to be a
favorite tourist destination between November and April. The population increases to around
466,000 people. The seasonal population is projected to around 509,000 people by the year
2025.
Unite States Census Bureau‐ Collier County Florida
https://www.census.gov/quickfacts/colliercountyflorida
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Additional Sources
Fuller, Joy. Strategic Planning for Public Libraries. Public Library Association. 2021
Matthews, Joseph R. Strategic Planning and Management for Library Managers. Libraries
Unlimited. 2005.
Mitchell, Joseph R. Strategic Planning and Management for Library Managers. Libraries
Unlimited Wesport, Connecticut. 2005, 104‐105.
Nelson, Sandra. Strategic Planning for Results. American Library Association. Chicago 2008.
Rhode, Jeff. Southwest Florida Real Estate Market: 2022 Stats & Trends.
https://learn.roofstock.com/blog/southwest‐florida‐real‐estate‐market Mar. 2022
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Conclusion
The Collier County Public Library 2023‐2027 Strategic Plan is a customer service friendly guide
that prioritizes the work of Library Administration and staff. It was developed with careful
consideration of the feedback received and the data studied. The plan is shaped with the
understanding that change is inevitable, and that our library services will adapt as warranted.
At the same time, the Collier County Public Library will maintain Collier County’s Core Values,
measure all we do against our mission, and remain focused on serving our community.
Vision, Mission and Values
Vision:
Through high quality public libraries, residents and visitors will reach their potential and
communities will thrive.
Mission:
To provide educational environments, facilitate community engagement and cultivate life‐long
learning.
Values:
Honesty & Integrity
We are responsible, truthful stewards of public resources and trust.
Service
We champion free and open access to ideas, information and content. Public and virtual spaces
are available when needed by residents and visitors.
Accountability
We provide library resources and services in accordance with the American Library Association
Code of Ethics.
Quality
We strive for continuous improvement in our online and print collections, resources, services,
programs, and facilities.
Consistency
We provide reliable and consistent service to internal and external patrons both online and in
house.
Respect
We honor diversity, individual perspectives, and the right to privacy and confidentiality.
Knowledge
We strive for excellence by continuing the professional development of library staff enhancing
their ability to provide exceptional customer service, plan for the future, and stay abreast of
leading technologies.
Stewardship
We carefully manage the services and resources entrusted to us through cost controls and best
value practices to provide the greatest returns on investment of staff and resources.
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Collaboration
We seek out partnerships inside and outside the agency allocating collective resources and
services to further the Library’s mission.
Self‐Initiating, Self‐Correcting
We are proactive and quickly adapt resources and services to patron needs maintaining the
library’s relevancy.
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Strategic Focus Areas
Engage
Collier County Public Libraries are open, accessible, and thriving spaces linking people to a
world of resources and services that enrich their lives.
1. Stimulate imagination through reading, viewing and listening
2. Provide comfortable, safe and welcoming spaces for people of all ages, cultures and
backgrounds to connect with others and to engage in individual pursuits.
3. Customize hours, spaces, services and collections to meet community needs.
4. Build public awareness and engagement through strategic marketing.
5. Engage staff at all levels of internal and external communication.
Empower
Collier County Public Libraries contribute to the vitality and resiliency of our communities.
1. Provide 24/7 connection to the online world.
2. Emphasize 21st century literacies including information, workforce development,
finance, and health in library programs.
3. Leverage partnerships to provide accessibility to new technology.
4. Empower staff in the pursuit of customer service excellence.
Educate
Collier County Public Libraries advance the educational priorities of our communities.
1. Support and strengthen early learning to promote school readiness.
2. Strengthen the Science, Technology, Engineering and Math (STEM) and (STEAM) which
represents STEM plus the Arts initiatives.
3. Provide resources and information needed for the academic success of students in
public, private, home schools, trade schools, and higher education.
4. Support personal growth and lifelong learning through high quality collections and
programs.
5. Help people develop information fluency skills to successfully search for, locate,
evaluate, and effectively use information to meet their needs.
6. Broaden staff knowledge to work across functional areas.
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Goals and Objectives
ENGAGE
Collier County Public Libraries are open, accessible, and thriving spaces linking people to a
world of resources and services that enrich their lives.
Goal 1: Stimulate imagination through reading, viewing and listening.
Objective 1. Increase the overall visibility of the collection system‐wide with an
emphasis on promotion through creative and intelligent displays.
Objective 2. Use available data analytics and collection analysis tools to assess the
relevance of library collections, programs and services to ensure appropriate annual allocation
of funds.
Objective 3. Develop the image of CCPL as a source of high quality, free programs,
services, and resources for the community.
Objective 4. Increase county, state and community partnerships to expand the library’s
image as a gateway to learning and knowledge.
Goal 2: Provide comfortable, safe and welcoming spaces for people of all ages, cultures and
backgrounds to connect with others and to engage in individual pursuits.
Objective 1. Solicit patron and staff feedback to assess patron satisfaction and the
quality of the patron experience.
Objective 2. Provide library services and programs that reflect the cultural diversity of
the community.
Objective 3. Develop a comprehensive staff training and professional development
program including regular communication with staff regarding information about library and
County initiatives, activities and events.
Objective 4. Use available data analytics to identify library facilities for the
development of quiet areas, reading rooms, makerspaces, and “hubs”.
Goal 3: Customize hours, spaces, services and collections to meet community needs.
Objective 1. Apply data analytics, branch by branch, to ensure more relevant
collections, programs, services, hours, and space utilization.
Objective 2. Evaluate the condition of the collection and develop a comprehensive
collection development and management program.
Objective 3. Develop and implement new metrics by educating staff in measuring
outcomes increasing the library’s ability to match community need to library service.
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Goal 4: Build public awareness and engagement through strategic marketing.
Objective 1. Develop and implement comprehensive marketing plans to raise public
awareness of the resources and services improving library positioning in the community.
Objective 2. Develop and support community relations efforts through key partnerships
and strategically pursuing opportunities to promote the library at community events.
Objective 3. Utilize a variety of traditional marketing mediums and social media
platforms to target specific audiences and reach the broadest possible audiences.
Goal 5: Engage staff at all levels of internal and external communication
Objective 1. Maintain consistency between words and actions.
Objective 2. Clear Communication minimize ambiguity.
Objective 3. Change our approach to creating engaging experiences.
Objective 4: Create more opportunities to listen, learn and understand from one
another.
EMPOWER
Collier County Public Libraries contribute to the vitality and resiliency of our communities.
Goal 1: Provide connection to the online world.
Objective 1. Provide public use computers, printers, and scanners.
Objective 2. Provide high‐speed and WiFi access to the Internet with no unnecessary
restrictions or fees.
Objective 3. Implement self‐pay features of the self‐check‐out machines.
Goal 2: Emphasize 21st century literacies including information, finance, workforce
development and health in library programs.
Objective 1. Provide library services, materials and programs to increase the digital
literacy of the community.
Objective 2. Develop programs and services to foster innovation and creativity to
support science, technology, engineering, arts and math (S.T.E.A.M.) skills.
Objective 3. Use available data analytics to determine appropriate resources needed at
each branch to help develop 21st century literacy skills.
Goal 3: Leverage partnerships to provide accessibility to new technology.
Objective 1: Expand the library experience to include makerspaces, learning commons,
and non‐traditional materials.
Objective 2: Use available data analytics to identify library facilities for the
development of “hub” technology libraries.
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Goal 4: Empower staff in the pursuit of customer service excellence
Objective 1. Aligning the library culture to support well‐ being.
Objective 2. Encourage staff to have compassion for others.
Objective 3. Model the behavior we want to embrace.
Objective 4. Being flexible in the division of roles and responsibilities.
Objective 5. Establish workgroups that collaborate across typical boundaries.
EDUCATE
Collier County Public Libraries advance the educational priorities of our communities.
Goal 1: Support early learning to promote school readiness.
Objective 1. Provide parents and caregivers with quality story times, training and
materials which encourage them to talk, sing, write, and play with their children.
Objective 2. Make accessible training for staff that reinforces the library’s early learning
strategies.
Objective 3. Provide easy access to early literacy materials, websites, information and
programs for parents and caregivers.
Objective 4. Continue to investigate and invest in technology, resources, and tools that
support early learning strategies.
Objective 5. Expand the library’s outreach to childcare facilities serving at‐risk and
underserved populations.
Goal 2: Provide resources and information needed for the academic success of students in
public, private, home schools, trade schools, and higher education.
Objective 1. Regularly attend community school events to promote library services and
gain insight into community needs.
Objective 2. Provide and promote online homework assistance.
Objective 3. Work with public and private school media specialists and classroom
teachers to foster a love of reading through book talks, class visits to the library, and creative
programming.
Goal 3: Support personal growth and lifelong learning through high quality collections and
programs.
Objective 1. Collaborate with public, private, and nonprofit partners to promote
reading for pleasure, expand self‐directed learning opportunities and provide a variety of
cultural experiences for all ages.
Objective 2. Develop and manage library print and online collections to reflect patron
demand.
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Goal 4: Instruct people on developing information fluency skills to successfully search for,
locate, evaluate, and effectively use information to meet their needs.
Objective 1. Develop and offer classes on how to navigate the Internet and electronic
library resources, and to recognize authoritative sources.
Objective 2. Create online tutorials to help users navigate library technology, online
databases, and other e‐resources.
Goal 5: Broaden staff knowledge to work across functional areas
Objective 1. Train staff to share job functions and responsibilities and to anticipate
emerging needs.
Objective 2: Upskilling to keep staff prepared for future.
Objective 3. Create curriculum for professional staff to make them successful in a
changing environment.
Objective 4. Broaden knowledge to work across functional areas.
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2023‐2027 Five Year Performance Measures
ENGAGE
Collier County Public Libraries are open, accessible, and thriving spaces linking people to a
world of resources and services that enrich their lives.
Master of Library Science degreed librarians at 8 out of 10 libraries.
Minimum of five days of library service at 9 out of 10 libraries with appropriate balance of
librarians and para‐librarians to maintain high quality service.
Technology “hubs” and quiet spaces at all libraries.
State of the art Integrated Library System (ILS) for circulation and collection management.
Print and e‐book collections balanced to reflect patron demand.
Cultural and educational learning balanced across all libraries and offerings balanced to serve
children through adults.
EMPOWER
Collier County Public Libraries contribute to the vitality and resiliency of our communities.
Fully developed partnerships and identified funding sources to ensure the library’s status of free
access to cutting edge technology and AUIR Level of Service Standard (LOSS) for library materials.
Identified libraries for re‐purposing to meet the ever changing and growing demands of the
communities served.
Expanded partnership with nonprofit organizations to include technology outreach and
programming.
Ensure continued patron access to current technology, and free and open access to ideas,
information and content.
EDUCATE
Collier County Public Libraries advance the educational priorities of our communities.
Fully developed partnership with Collier County Public Schools.
Partnerships with private schools, home schools, trade schools, and institutions of higher
education.
Partnerships with daycare facilities serving at‐risk and underserved populations.
Expanded partnership, to include outreach with community organizations that align with our
mission.
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A Call to Action
The best strategic plans are dynamic, flexible tools for continuous improvement. With the
Library’s mission as the primary foundation, its vision as the ideal, and the County’s Core Values
as guides to decision making, the Collier County Public Library system will commit to a process
that ensures accountability, versatility, and rational decision‐making. Seeking out the needs and
wants of Collier’s residents and visitors through surveys and focus groups was the first step. From
there it is the Library’s responsibility to develop an appropriate strategy to address current needs
and plan for the future. The Library Advisory Board (LAB) and Public Services Department will
have the primary responsibility to monitor the plan’s goals and objectives and assess overall
progress. Library staff will have the responsibility of overseeing implementation, consulting, and
working with groups directly involved or affected by decisions. Through the course of
implementation, new issues, new priorities and challenges will emerge. In a cyclical process
Library staff and the LAB will measure progress, budget resources to maximize outcomes, and
identify potential new areas that require action. In this way, both the strategic plan and annual
plan of service will be constantly reviewed, evaluated, and updated.
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