Agenda 10/22/2024 Item #16F 6 (Approve request for a Tourism Impact Study for the Sun-N-Fun Lagoon)10/22/2024
Item # 16.F.6
ID# 2024-1638
Executive Summary
Recommendation to approve a request for a Tourism Impact Study for the Sun-N-Fun Lagoon in the amount of $38,000
and make a finding that this expenditure promotes tourism.
OBJECTIVE: To obtain approval of a request for a Tourism Impact Study concerning the Sun-N-Fun Lagoon in the
amount of $38,000.
CONSIDERATIONS: The Collier County Parks and Recreation Division seeks to obtain TDC grant funding to
supplement local funding for the Sun-N-Fun Lagoon based on an independent professional analysis performed at the
expense of the Tourist Development Council, demonstrating the facility's positive impact on tourist-related businesses in
the county.
The Sun-N-Fun Lagoon is a publicly owned and operated water park located in the North Collier Regional Park with
several features, including a Wading Pool, Lazy River, Activity Pool, Interactive Water Feature, Family Pool, Major
Slide feature, and Dive Pool. The facility is undergoing major renovations in advance of a grand re-opening expected in
2025, and Staff has been charged with evaluating the Tourism benefit provided by the facility in order to support future
TDC Grant funding requests for capital infrastructure, operating expenses, and promotion for the Sun-N-Fun Lagoon.
On September 11, 2024, the Tourism Division issued Quick Quote QQ-2024-037, Sun-N-Fun Lagoon Tourism Impact
Study, 14 vendors downloaded the solicitation, and the County received three quotes by the September 30, 2024,
submission deadline as summarized below:
Company Name Total Quote Responsive/Responsible
Hunden Strategic
Partners, Inc.
$38,000.00 Yes
ADEPT Public
Relations, LLC
$42,386.00 Yes
Ad-Apt Holdings,
LLC
$5,000.00 No
Upon completion the consultant will return to the TDC to present the study's results and potential grant request based on
those results.
ADVISORY BOARD RECOMMENDATIONS: This item was presented to the Tourist Development Council (TDC)
at its regularly scheduled meeting on July 16, 2024, and was approved.
FISCAL IMPACT: Funding in the amount of $38,000 is available within the Tourist Development Council Promotion
Budget Fund (1101). The source of funds is the Tourist Development Tax.
GROWTH MANAGEMENT IMPACT: This project has no direct impact on the County’s Growth Management Plan.
LEGAL CONSIDERATIONS: The Parks and Recreation proposal for funding includes capital improvements for
Collier County’s Sun-N-Fun Lagoon. To be eligible for tourist development tax funding, Section 125.0104(5)(a)(6)(e),
Fla. Stat., requires that “an independent professional analysis, performed at the expense of the county tourist
development council, demonstrates the positive impact of the infrastructure project on tourist-related businesses in the
county.” This item is approved as to form and legality and requires majority vote for approval. - CMG
RECOMMENDATIONS: To approve a request from Collier County Parks and Recreation Division for Tourist
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10/22/2024
Item # 16.F.6
ID# 2024-1638
Development Tax funding for a Tourism Impact Study for the Sun-N-Fun Lagoon in the amount of $38,000 and make a
finding that this expenditure promotes tourism.
PREPARED BY: Ed Finn, Deputy County Manager
ATTACHMENTS:
1. Quote Tabulation QQ-2024-037
2. Scope of Work QQ-2024-037
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County of Collier, FL
Operations & Veterans Services
Jeffrey Weir, Division Director
3299 Tamiami Trail, East Naples, FL 34112
EVALUATION TABULATION
QQ No. QQ-2024-037
Sun-N-Fun Lagoon Tourism Impact Study
RESPONSE DEADLINE: September 30, 2024 at 11:00 am
Report Generated: Monday, September 30, 2024
SELECTED VENDOR TOTALS
Vendor Total
Ad-Apt $5,000.00
Hunden Strategic Partners $38,000.00
ADEPT Public Relations,
LLC
$42,386.00
TABLE 1
Ad-Apt ADEPT Public Relations, LLC Hunden Strategic Partners
Selected Line Item Description Quantity Unit of Measure Unit Cost Total Unit Cost Total Unit Cost Total
X 1 Collier County
Sun-N-Fun
Lagoon Tourism
Impact Study.
1 Lump Sum $5,000.00 $5,000.00 $42,386.00 $42,386.00 $38,000.00 $38,000.00
Total $5,000.00 $42,386.00 $38,000.00
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