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TDC Agenda 10/15/2024COLLIER COUNTY Tourist Development Council AGENDA Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 October 15, 2024 9:00 AM Commissioner Rick LoCastro, Chair Clark Hill, Vice-Chair Councillor Jared Grifoni Susan Becker Laura Radler Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Bill Kramer All interested parties are invited to attend and to register to speak and to submit their objections, if any, in writing to the Council prior to the meeting if applicable. For more information, please contact Jay Tusa at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item Page 1 of 381 for discussion and action at future meetings of these Boards. 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes Approval of today's Regular, Consent, and Summary agenda as amended (ex parte disclosure provided by Commission members for Consent agenda.) 4.A. Sept. 17, 2024 TDC Meeting Minutes (2024-1304) 5. Public Comment 6. Tourism Director Report 6.A. Tourism Director Update and Tax Collection Report (2024-1228) 7. New Business 7.A. Recommendation to authorize expenditure of Tourist Development Tax (TDC) funds for the Clam Pass Maintenance Dredging project in the amount of $218,876.64 to reimburse the Pelican Bay Services Division for construction and associated engineering, surveying, monitoring and reporting that was paid in advance by Pelican Bay Services Division, authorize the necessary budget amendments, and make a finding that this item promotes tourism. (2024-1289) 8. Presentations 8.A. 2024 FBU Top Gun Recap (2024-1218) 8.B. Collier Beaches Impacts from Hurricane Helene (2024-1291) 8.C. 2024-2025 Marketing Plan (2024-1599) 9. Consent Agenda All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. 9.A. Recommendation to approve the Tourism Development Tax (TDT) Promotion funds to support the upcoming 2025 Florida Fastpitch Coaches Convention up to $1,500 and make a finding that these expenditures promote tourism. (2024-1215) Page 2 of 381 9.B. Recommendation to approve the expenditure of Tourism Development Tax (TDT) Promotion funds to support the upcoming 2025 True Lacrosse All Region Games up to $5,000 and make a finding that these expenditures promote tourism. (2024-1217) 10. Old Business 11. Ten Minute Break 12. Marketing Partner Reports 12.A. Marketing Partner Reports (2024-1288) 13. Tourism Staff Reports 13.A. Tourism Staff Reports (2024-1286) 14. Council Member Discussion 15. Next Meeting Date 15.A. TDC Next Meeting Date November 19, 2024 (2024-1211) 16. Adjourn Page 3 of 381 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, FL - September 17,2024 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date 9:00 a.m. in REGULAR SESSION at 3299 Tamiami Trail East, 3rd Floor, Naples, Florida with the following members present: Commissioner Rick LoCastro, Chairman Clark Hill, Vice Chair Susan Becker (excused) Jared Grifoni, Councilor Nancy Kerns Bill Kramer Michael McComas Edward (Ski) Olesky (excused) Laura Radler ALSO PRESENT: - Jay Tusa, CVB, Tourism Director - Sandra Rios, CVB, PR and Communications Manager - Colleen Greene, Collier County Attorney Office, Managing Assistant County Attorney - Buzzy Ford, CVB, Digital and Social Media Coordinator - John Melleky, Arts and Culture Manager - Adrian Moses, Paradise Cost Sports Complex - Amanda Townsend, Museum Director VIA ZOOM - James Brendle, Downs & St. Germain - Erin Murphy, Senior Account Executive, Lou Hammond - Enriqueta Balandra, Senior Project Manager, Miles Partnership Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order: The meeting was called to order at 9:00 a.m. Page 4 of 381 2 2. Pledge of Allegiance: Led by Jay Tusa. 3. Roll Call: A quorum of 7 was established in the room. 4. Agenda and Minutes: a. Changes and Approval of Today’s Agenda Clark Hill made a motion to approve today’s agenda Laura Radler seconded Motion passed unanimously to approve agenda 7-0 b. Approval of prior TDC Meeting Minutes - Aug. 2, 2024 Clark Hill made a motion to approve the minutes from August 2, 2024 Bill Kramer seconded Motion passed unanimously to approve the minutes 7-0 5. Presentations Executive Director Update 1. TDT Tax Collection Report ●TDT tax collection for July 2024 $2,558,589. ●TDT tax collection year to date $41,767,751. ●TDT occupancy rate for July 50.9%. This is a decrease of 3.2% compared to July 2023. ●Direct spending by visitors and the total economic impact of tourism in July increased by 4.7% and 4.6% . ●The total economic impact of tourism is currently up 11.5% so far for this fiscal year to date, with two months remaining in the 2024 fiscal year. SPECIAL ANNOUNCEMENTS Jay Tusa was pleased to announce that the CVB won a few Visit Florida Flagler Awards. ●2 Henry Awards, which is the gold category awards, one in the print advertising category for the ONLY scent scratch card, and the other one was for the Out of Home category for the Canada campaign. ●We received two other awards: ○a silver in the niche marketing category for ¡ARTE VIVA! ○A bronze and mixed media campaign for the Only Paradise Will Do Campaign. We also won two awards for Florida Festivals and Events Association Sensational Awards for ¡ARTE VIVA! Page 5 of 381 3 ●One was second place for promotional video and the other was third place for the promotional items. 6. Consent Agenda NO ITEMS 7. New Business 7A. Andy Miller, Coastal Zone Management 1. Recommendation to approve a resolution supporting the county's application to FDEP long range budget plan request for beach renourishment projects for fiscal year 2025 - 2026 and make a finding that these projects promote tourism. Clark Hill made the motion to approve Nancy Kerns seconded Motion passed unanimously 7-0 2. Recommendation to approve the fall truck haul beach renourishment project and authorize tourist development tax expenditures for the Park Shore Beach scheduled for November 2024 with an estimated project cost of $7,506,100.00; and make a finding that this item promotes tourism (Project 90067). Andy Miller - The project is out to bid. Bids are due on September 23 and Coastal Zone Management will come back to the TDC with the actual construction contract and the items associated with that contract. This is a blanket approval of the project and the expenditures beforehand. Nancy Kerns - How long does this take? Andy Miller - About 6 weeks depending on weather. Chairman LoCastro - How does this cost compare to past years? Andy Miller - Since Ian, and since we had a lot of competition for both contractors and sand and as well as the inflation that's been associated with everything post Covid, the prices have gone up, but we're lucky enough to have at least two to three good contractors that are semi local, at least that provide us with competitive bids. So, I'm looking forward to it coming in somewhere in the neighborhood of $7.5 million. Page 6 of 381 4 In the past, the projects have been ranging about $50 a cubic yard. That number rose after Ian to $70 to $80 a cubic yard. We're hoping to push that down a little bit with some competitive bids. Clark Hill made to motion to approve Nancy Kerns seconded Motion passed unanimously 7-0 3. Recommendation to approve the Tourist Development Council grant application request from Collier County for the fiscal year 2025-2026 in the amount of $6,974,100 budget these expenditures and make a finding that these expenditures promote tourism under the recommended column. Mike McComas made the motion to approve Clark Hill seconded Motion passed unanimously 7-0 4. Recommendation to approve the FY 2425 ten year capital planning document for the tourist development tax funds in the TDC beach Renu 1105 and TDC Engineering Fund 1102, and make a finding that these expenditures promote tourism. Clark Hill made the motion to approve Mike McComas seconded Motion passed unanimously 7-0 7B. Tourism Division John Melleky, Arts and Culture Manager 1. Recommendation to approve the FY 25 Proposed Tourism Division budget and make a finding that this action promotes tourism. John Melleky - The first report is the budget that is presented as part of the County's budget bill. This is the larger overhead view of our budget. It shows our budget compared to other departments in the County Manager's budget. The numbers that are in our more detailed budgets are also in this budget report here. It is a way to see it as a higher level. And then we drill down into two different levels. The second section is the revenues, and that's what is related to tourism and our main tourist development tax collections. And that starts on page 143. Page 7 of 381 5 The third section is our expenses for the year. And that starts on page 146. I’ll go through the revenues first, see if there are any questions, and then go into the expenses. So, looking at the revenues, and again, that's on page 143 and also in your executive summary, is a great fiscal analysis of the TDT funds and what's going to be collected for the year. The estimated overall TDT collections that we're budgeting for is $37,924,000. I’d also like to introduce Jennifer Reynolds from the Office of Management Budget, who will be here to also help answer questions. Laura Radler - How much is being held in reserves? John Melleky - Each fund has a different reserve. And as you can see, when we get into the report shows the collections as they come in. Laura Radler - What's the purpose of having those reserves? Jennifer Reynolds - The reserves are put aside for future needs. Laura Radler - So there's a reserve for the disaster fund? So why would we need to have reserves for the promotional fund and how much are we carrying over each year? Jennifer Reynolds - We have carried over because in the past, the revenues have been much larger than anticipated. We were very conservative in our budget previously. This year we increased that budget by 10% for next year. We had additional funding and that was put into reserves, but also into your promotional line item budget for anything that might come up that needed to be. We didn't predict Covid and had extra funding in reserves in the promotion so that they could switch gears on how they were going to advertise for the future. That's the biggest reason for putting in reserves. So, if something comes up and they need to advertise for unexpected things, they can do that. Clark Hill - These aren’t really reserves. They are allocated committed dollars that are carried forward. Nancy Kerns - Are these funds invested? Jennifer Reynolds - Yes. Laura Radler - For all the reserve accounts? Ed Finn, Deputy County Manager - The Clerk of Courts is responsible for investing all the County's funds. They do so very efficiently. They're doing a return somewhere in the 4% to 5%. Of course, that varies on the market and whether they have long money or short money. And of course it changes over time. It's a dynamic situation. So, the funds that Page 8 of 381 6 are the TDT funds that are allocated, any of those that are not spent are invested by the Clerk and provide a return. Chairman LoCastro - The Clerk has sole oversight over reserve money in any department, any account, anything. They pull it all under one umbrella and they have complete responsibility over making sure that it's invested. It's not the individual like it's not Jay's job to do that. So, Clerk of Courts, that's the single point of contact for that? Ed Finn - Yes. If you look at the budget pages that are provided, there's a column in there that's identified as the forecast. The forecast is what they anticipated spending after going through their analysis with the budget, you'll see the anticipated spend. Similarly, that would be the annualized column actually. So, the annualized column is the projection for the year we're in now. So that's based on eight or ten months of actuals, plus the estimate for the remainder of the year. Clark Hill So when is that updated? Ed Finn - March, April. So, there is a projection there. Mr. Hill had talked about the allocation. The TDT funds, as they're collected, are allocated to individual funds for specific uses. Those funds stay in the funds they're deposited in, and they do in fact roll forward. Whether we're talking about reserves or an amount of money, particularly in the promotion side of the house, an amount of money budgeted in excess of the actual spending plan that is the allocated funds for that purpose based on the tourism plan that's in the ordinance. Clark Hill - That’s not what I’m finding here. Here's a new fund category called reserve for unbudgeted expenses. Ed Finn - And if I may, sir, when I'm speaking to the funds, I'm talking about the higher level. What you're looking at is a characterization of money within the fund. Nonetheless, it stays. Clark Hill - Yes, sir. I understand. We have the fiduciary responsibility for oversight of these budgets, and we need to know what's going on if we're going to make recommendations. I understand we're not a decision making board here, but we do make recommendations and we can't make the proper recommendations unless we have the current information. Laura Radler - Hypothetically, if the BCC wanted to use some of the TDT funds towards infrastructure, it would go before us to approve. If we did not approve, could they still do it? Page 9 of 381 7 Colleen Greene - Yes, I think we still could. It depends, of course, on the nature of the project and it has to be for an authorized use in the tourist development tax statute. But the way the statute works and the ordinance is the TDT. The TDC makes a recommendation, whether favorable or not, which is forwarded to the BCC and they are the final decision maker. So our recommendation would be we recommend they not use the funds, let's just say. But it would still go forward to BCC. It's only a recommendation. We're not making a decision here saying they can't use them. It's always a recommendation. Clark Hill - Colleen Greene, when we wish to utilize funds out of any of the tourist development tax supported funds, must it follow the description of the allocation? In other words, could someone hold money from advertising to be used for capital? Colleen Greene - So the promotion fund, which is pennies four and five, generally in the County's Tourist Development Plan, they are eligible to be used for this new provision and the statutes under public facilities? Yes, with the appropriate findings, as Commissioner La Castro was saying, with the evidence presented for the Council to make a recommendation that it promotes tourism. Chairman LoCastro - Don't forget, at the BCC meetings we're dealing with some stuff that's right in front of us that needs to be fixed. You sit there and you see these emergency funds, and that's why, you know, sometimes overstocking those emergency funds with millions and millions of dollars in funds that really aren't doing anything it is attractive to use them for real things right in front of us because in the end, it's best use of the dollars. Some of the Commissioners, they're going to be quick to jump on those pots. Jennifer Reynolds - For the current, the advertising and promotion fund there has been spent 11 million. There's about 13 million remaining. Part of that $13 million is what I would call a plug figure of the excess in revenue and their projected budget for this year. We put $12.2 million into their advertising promotion line for additional items that might need to be spent this year. Laura Radler - So the budget was $25 million to start and we spent $11 million. And when you're doing your budget for next year you're going off of this year's budget or actuals? We asked for the actual figures and they are not included in this report. Jennifer Reynolds - We are going off of this year’s budget. Whatever wasn't spent is going to go into your carry forward. But we also did the same thing for next year with another Page 10 of 381 8 $12.2 million. Plug into your promotion and advertising line for that purpose. So that's where we stand on the advertising promotion cost center fund. Laura Radler - Again, the $12 million just sitting there for just in case when we also have a debt or a disaster recovery reserve. Chairman LoCastro - So does that seem excessive to you? What are your thoughts on that? I mean, you know, just hearing that and we're up here spitballing. Nobody's given you the direction, but that just seems like big numbers to me. So, it's like either, you know, use some of the money or do something else with it. I don't know. I'm not saying I have the answer, but it just seems like it's a lot. It seems like we have this much money to play with. Bill Kramer – First, it is hard to believe that there are no reserve policies about the investments or how much should be maintained. I understand rollover and in a clean slate where it couldn't be poached or raided then that makes sense. That's not our environment. The environment is this. You're going to lose them. There are other folks that are looking for dollars and they see this as cash is not being used. We've already seen it with what happened, Conservation Collier. I'm shocked, quite honestly, that it's not somehow encumbered either by some sort of ordinance or some sort of need, so that others can't come along and say, hey, look at all this low hanging fruit. Chairman LoCastro - That's got to be part of our meetings as well. What are some things that maybe other Counties are doing that we can learn from or some things that we've always wanted to do but we've never done? It's so critical to have subject matter experts on a panel here so somebody can chime in that has the depth in whatever. You know like, Mr. Kramer comes from a nonprofit or you work at a hotel or whatever. What are we missing? John Melleky – The reserves were most recently used in the approval that you made for Miles Partnership to pay for the $25,000 for the Website Enhancement project. For the total operating budget, which is the Fund 1101 report, there is an advertising budget of $6 million dollars, which is the same as the budget for the current fiscal year. Sports marketing programs remain consistent at $1 million and the total operating budget once the $12.2 million is taken out is $10,578,800. Clark Hill - John, do you want to describe what this is or a quick overview on this? I have a few slides I would like to discuss. The first is an index that measures the health of our tourism economy over time by combining a multitude of metrics. And you'll see as we get into May, a sharp decline. And this only goes through June, but I know that July, August Page 11 of 381 9 and September are going to continue with that trend. So anyway, if you look at the downturn there, that is what we're experiencing in the market. John Melleky - Yes, because really what this tool is, it's Zartico and it measures, as people go into different places around the destination of checking against their cell phones and pings as to what that's done. So, then it's an overall conglomerate of what's happening in the market. That is a correct assessment. Clark Hill - John could you display page 195, the monthly occupancy? I've circled some data and then placed in Europe by Naples. But I'd like to take a look at the 46.7% transient occupancy. Focus on transient business. You can see it certainly is much lower than many of our competitors. And then over to the far right, the delta there in the occupancy, negative 6.9% year over year. And that's for the month of July. This is the calendar year. So, from January through July. Again, I've circled the transient demand numbers. If you look at Naples, 48.7%. Again, the lowest in our comp set by far. And then another interesting thing is in the center. The center circle 790,252 room nights of transit represents 48.7% of our business. But you can see the much larger numbers in our comp set, albeit they admittedly have more supply. But if you continue over, that's a negative 6.5% year over year drop in transient demand. And then one final one on page 203. This is for the fiscal year to date. And that. So that would be October through July. If you look, there are two destinations that weren't in here. Clearwater and St. Pete weren't in there because we weren't able to get the information. But Naples, 47.8%, again, extremely low. And that's a decline of 7.9%. So, we're declining. And this is transient business, which is our bread and butter. It's often where we get the highest rates. It's travel from Europe, it's domestic travel, but it requires marketing and sales to capture. And for every decline we see here, and you look up at our comp set, you can assume that that customer is going to another market and that's. It's expensive to buy back customers. It's prohibitively expensive. We don't want to lose them, we want to keep them. So that's sort of a plea to take marketing seriously. It works. Those that are marketing are faring better than we are. State of Florida is faring better than we are. Page 12 of 381 10 Jared Grifoni - One thing I think we need to kind of look at here, though. I hear what everybody says, but what's the relationship with the average daily rate relative to these other communities that are cited in here? Because our ADR is a lot higher. Right. So, and it's only gotten higher and that's why we're seeing the money continue to come in. But your occupancy rates are down. You want a cheaper price, right? Those are the numbers that we receive here every single month. We evaluate those numbers, and we utilize that in order to provide a clearer picture of the health of the overall travel economy, tourism economy in Collier County. I've heard that we have the highest ADR in southwest Florida but you're going to drop off some of your repeat customers because they can go elsewhere and spend less money. They can do that spending $300 a night someplace else versus spending $650 a night here. Laura Radler - We're doing our budgets for next year and our company owns 40 hotels throughout the State of Florida. Everyone is forecasting to be down. Now, nobody wants to put that in a budget. So, we're all saying that we're going to be flat, but the realistic part of it is we're probably going to be down. EDR will be flat. Occupancy might suffer. Bill Kramer - Every year we do a staycation in Naples. We just can’t afford to do that in Naples this year. So, while you might be down 50%, the prices for rooms do not reflect that. And that's a first for us. I'm taking my wife out of town. Since 1998, we've been able to stay locally affordably. I can tell you if rooms cost what they are in Fort Lauderdale, I think we have a whole bunch more visitors. Clark Hill - I'm a hotelier. I opened a hotel in February 2000 here, and this is as slow as I've ever seen it. I'm not kidding. And I'm not the only one. So, I mean, the Florida Keys have a high ADR. They continue to beat us in occupancy, but they spend, I mean, you see commercials for the Florida Keys all over. They were number one on the list. And it's as expensive there. I'm not saying Naples isn't unique. So, I don't want to sound insulting or anything, but you know, there's lots of places that have beaches, but there's sort of only one Keys. You know, I mean, we say in the military, there's lots of military bases, but there's only one Air Force Academy. Chairman LoCastro - I gotta tell you, we better spend some reserves before somebody else does. John Melleky – We have been discussing the operating side and I also want to present the administrative costs, which are found under Fund 1104. The total administrative costs Page 13 of 381 11 budgeted are $2,188,500 which includes 11 full-time positions. This is a decrease from FY 24 which had 13 positions. Laura Radler – What is the status of the positions as you were going to hire a Deputy Directo position? Jay Tusa - Why I haven't done anything with the Deputy Director position and kind of circling back around with the County Manager's Office is I've been evaluating the whole layout of the office and the team. We're really a lean department, and so could be better suited, perhaps with two positions, you know, splitting those dollars instead of having a Deputy Tourism Director that oversees marketing and communications efforts? You know, could it be where we have a little bit lower level, but more boots on the ground, getting work done everyday type of position? Laura Radler – The concern is that marketing dollars and positions are being taken away from the department. Nancy Kerns - I keep hearing over and over, you've got the money, we've got the money. But the travel was stopped for your group, correct? Jay Tusa - At the last meeting, I kind of mentioned that travel was paused. And I think there was a little bit of miscommunication between me and the County Manager's Office. It was necessarily paused, but it was basically paused until we kind of presented a case for our travel. And so that's what we did. We put together a plan for the remainder of this year and we supplied the county manager's office with that information. We’re waiting to hear back from them. But every department, every division within Collier County, when you travel, you put out a travel request, you fill out the relevant information and you submit that for approval. Chairman LoCastro - When speaking with Amy Patterson I said I want it on the next meeting, and if you tell me it can't be, then I want you to call me in the next five minutes and tell me why. So at least we're going to get that approved, that grant money. But the travel is still an issue. Bill Kramer - We're looking at the sports complex budget. The net operating was $8,000,213.00. If you look at the revenue, the vast majority 962 is other revenue, which is carry forward interest, 5% revenue, reserve miscellaneous for a total of balances at $10,458.00. So, it looks like they're using a whole bunch of reserves to meet this year's budget. Is that the case? Page 14 of 381 12 Chris Johnson - Those reserves are capital recovery reserves in that fund. We take reserves every year for the replacement of the field’s equipment. So that's why that number is going to grow every year as we move forward within that fund? Within that operating fund. Laura Radler - Is any part of that budget any capital improvements? Chris Johnson - No, that's the operating budget. Public Speaker Meg Stepanian, 5th Avenue Business Improvement District It is my responsibility, through our nonprofit and through the collective funds of the property owners on the Avenue, to market the Avenue, beautify it, and create events for the 254 businesses represented within that special overlay district. This year has been lackluster for our Merchants. These numbers that you're sharing today, you know, really put into visibility why it's lackluster this summer. We are getting some traffic from the east coast for our weekends, but that traffic is not yielding a lot of. So, they're not spending like our European travelers would spend. Visit Florida did a campaign in April and that campaign yielded a number five position in traffic to our website. So that is measurable. I would be thrilled to share with you any other measurables that we can offer, but we are a critical partner, and we need your support. I think what is missing is we need to do a more of a full core press on marketing. Digital really, really needs to be a plus and It's inexpensive. Chairman LoCastro - What I think would benefit us would be ideas that we can invest in. We can take the heavy lifting off of your plate. You bring us the idea, the thing that if you had the checkbook, what would you do? You don't have the checkbook, but you bring the idea to us, and then we see if it's something that we want to fund and something that would help the greater good. Jared Grifoni made a motion to approve the budget Bill Kramer seconded it Motion passed 6-1 with Clark Hill voting no Recess 10 minutes Public Speaker Kit Baker, United Arts Collier Page 15 of 381 13 I am a local businesswoman, had an Airbnb business for 13 years, and have serviced a different clientele than the hoteliers represented here. Today I accommodate the digital nomads, post Covid reset, and a different level of European. Europeans, 30 somethings, who have just taken their first trip to the United States and are starting to appreciate what Florida has to offer, they're all gone. My occupancy rate for June, July and August was zero. My price points for those tourists are $50 a night to $85 a night. They're gone. While I am in the same boat as the hoteliers with occupancy rates gone or down, it's not about their price points, it's about the tourism traffic being down. And I appreciate the fact that the dialogue here has been about spending reserves that we can invest and try different strategies and fast track different investment points that will help turn this 6.9 decline in a different direction. But as it relates to a current opportunity that is before you today and at the budget meeting on the 17th and at the BCC meeting on the 24th, the 17 art organizations have been working to help differentiate the marketing opportunities that we have here in Collier County by underscoring the cultural presence and the cultural value that our community has as compared to the other destination points that these tourists are choosing to go to. Choosing to go to Sarasota as an arts and culture community versus Collier County and the 17 organizations had put together a proposal for a $1.5 million grant funding. It was very well evaluated and agreed that it would be presented as a $750,000 grant opportunity, but that is also not taking up all the reserve money that is in the fund. So, I just want to emphasize and applaud your effort to evaluate the opportunity, opportunities to make sure that the funds that are allocated for the arts, which is less than 2% of the tourism budget, don't get reallocated somewhere else, and that the arts are considered a value partner in solving the problem. Thank you. Public Speaker Kenzie Currie, Naples Players I also wanted to speak on the arts sector grants and the allocation for funds to support that effort. I think we can see Sarasota being a prime example that arts and culture is not only a factor, but an imperative consideration when you're making these allocations. And we want to thank you as well for those allocations. Those grant funds go a long way for nonprofit arts organizations. The Naples Players is on Fifth Avenue. Restaurants aren't going to be the only thing that brings them. The arts are going to bring them, and they're going to invest in those restaurants, they're going to stay at those hotels and hopefully give back the dollar that we're hoping to see more in tourism. So, thank you for allocating that and considering arts and culture in your budgeting process and on behalf of those organizations. Page 16 of 381 14 It really does go a long way to maintaining the quantity and quality that Naples has to offer because we do have a lot of art and it's really, really high quality. And the more we can get that message out there making it what Naples is a destination for, the better 8. Old Business No Items 9. Marketing Partner Reports a. Adrian Moses, GM, Paradise Coast Sports Complex Adrian Moses - I’m reporting today on Q3, which was April, May and June of the fiscal year we had in our business plan. In this quarter we had the kickoff soccer tournament as an economic impact qualifying event. Along with that was the tournament success group South Florida Cup. That was the largest tournament that we've ever had. I would guess that Collier County's ever had. There were 288 teams at that tournament. We used all of Collier County parks as well as Paradise coast and then some. This was the first year that we were able to do Top Gun all in one location. It just made the event so much more, much more a beneficial one for everyone. We had the Legends concert series, some catering events, and then in June, most of you will be aware that we had the brand reveal for the soccer team, other small catering events. The drone show was also in the mix. We're tracking towards 2.7 million in revenue. We're tracking to be exactly where we need to be on cogs and we're tracking to be just under on expenses. So, it's been an incredibly fun year to be involved. b.Downs & St. Germain Research Zoom PowerPoint Presentation c.Erin Murphy, Lou Hammond Group Zoom Slide Presentation Page 17 of 381 15 d.Enriqueta Balandra, Sr. Project Manager, Miles Partnership Zoom Slide Presentation e. Amanda Townsend, Director of Museums (in person) Slide Presentation 10. Tourism Staff Reports Sandra Rios, Public Relations Report Sandra Rios –A handout was provided for this presentation. I just wanted to bring to your attention that Public Relations really falls under the category of earned media versus paid media. The articles are generated as a result of our discussions, our meetings, and our relationships with journalists, rather than being part of a paid campaign. And that gives these placements a lot more credibility and authenticity to the stories that are shared. And it really adds a human touch and a perspective to the stories and articles that are published. 11. Council Member Discussions Chairman LoCastro - The next BCC meeting is Sep. 24th at 9:00 a.m. and the grants are back on the schedule. They weren't, but they are now. Jay Tusa - We have grants, pickleball and FC Naples, and Visit Florida. Chairman LoCastro - I’ve told those who run for office that advertising that you're running for office isn't the same as campaigning. So advertising is great. Everybody knows who Tom Johnson is doesn't necessarily equate to votes. I will just say as far as marketing and advertising, it's really about a mix and it's about being in the right places. So, it's a PR component from a communications perspective. It's advertising, it's being on television, it's being on digital, it's being on social media, it's being on all these different platforms in the right amount of frequency where you're reaching your audience over and over and over again, So that's really something that we strive for in our efforts with our agency, is when we're creating these media plans, these marketing campaigns, is really to make sure they're broad focused. As far as you know, it's the shotgun approach. Clark Hill - If I may, just for the record, I wanted to clarify the reason I voted no in recommending the budget for this year. It's not because of the content or the talent that Page 18 of 381 16 we have on the team. I was just concerned that if we approve it, then it's going to be difficult to get some of that additional content. So, I just want to be on record for that. And one other thing. Mike McComas requested that when we have votes, that we do individual voice votes for major items, pass that along. The next meeting is scheduled for October 15, 2024. The meeting adjourned at 12:04 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL __________________________________ Rick LoCastro, Chairman These minutes were approved by the Committee or Chairman (choose one) on ________________as presented _______________, or as amended______________. Page 19 of 381 1 Tourism Director Report TDC, October 15, 2024 Page 20 of 381 Tourism Director Report August 2024 TDT Tax Collection Report •Tourist Development Tax Revenue for August 2024 was $2,651,744, resulting in a year-to- date total of $44,419,470. August 2024 Monthly Visitor Snapshot •In August 2024, the overall occupancy rate was 45.4%, a decrease of 1.7% compared to August 2023. This was largely due to the increase in the number of room nights available being larger than the increase in room night demand. •The Average Daily Rate (ADR) increased 2.0% year-over-year, which resulted in a revenue per available room (RevPAR) of $105.42, essentially the same as the $105.17 last year. •Direct spending by visitors and total economic impact of tourism in August increased by 1.3% and 1.2%, respectively. The total economic impact of tourism is currently up 10.9% so far fiscal- year-to-date, with one month remaining in the 2024 fiscal year. •In terms of visitor attributes, August 2024 saw year-over-year increases in the number of visitors travelling as a couple, the number of visitors coming to the area to visit with friends and family, the number of visitors who have visited 2-5 times prior, and the number of visitors staying in hotels, motels, or resorts. Page 21 of 381 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS SEPTEMBER 2024 FOR THE MONTH OF AUGUST 2024 VENDOR TAX COLLECTIONS BREAKDOWN FISCAL 2022-2023 FISCAL 2023-2024 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $2,764,969 $2,651,744 $ -113,225 - 4.09% Year to Date $41,614,094 $46,523,111 $4,909,017 11.79% HOTEL / MOTEL Current Month $1,773,477 $1,758,116 $ -15,361 -0.86% Year to Date $23,433,919 $27,563,119 $4,129,200 17.62% REALTORS Current Month $138,407 $78,535 $ -59,872 - 43.25% Year to Date $4,866,929 $4,165,965 $ -700,964 -14.40 % INDIVIDUALS (APTS/CONDOS S F HOMES) Current Month $811,112 $784,584 $ -26,528 -3.27% Year to Date $12,814,093 $14,264,663 $1,450,570 11.32% Page 22 of 381 Collier County Tourist Development Tax Revenue Fund Reporting Fund Adopted Budget Updated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities 1100 1,234,300 1,713,225 1,111,350 1,590,551 479,201 TDC Promotion 1101 12,221,500 17,739,633 11,004,102 16,323,533 5,319,431 Non‐County Museums 1103 658,500 914,007 592,906 846,574 253,668 TDC Admin 1104 - - 0 - - Beach Renourishment 1105 13,438,900 18,653,374 12,100,235 17,313,289 5,213,054 Disaster Recovery 1106 - - 0 - - County Museums 1107 2,000,000 2,000,000 1,800,778 2,000,000 199,222 TDC Capital 1108 4,923,200 6,833,468 4,432,794 6,345,523 1,912,729 Gross Budget 34,476,400 47,853,707 31,042,164 44,419,470 13,377,306 Less 5% Rev Res (1,723,800)38.80% % Over/(Under) Bud 43.1% Net Budget 32,752,600 Collections Month Reported Actual Cum YTD % Budget Collected to Date % Variance FY23 Collections % Variance FY22 Collections % Variance FY21 Collections Nov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41% Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35% Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59% Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87% Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31% Apr 8,138,935 31,797,770 92.23% 11.53% -2.59% 22.15% May 4,267,727 36,065,497 104.61% 5.48% -11.71% 6.09% June 3,143,665 39,209,162 113.73% 14.89% 1.63% 18.48% July 2,558,564 41,767,726 121.15% 4.98% -3.32% -2.46% Aug 2,651,744 44,419,470 128.84% -4.10% 2.84% -7.80% Sept - 44,419,470 128.84% n/a n/a n/a Oct - 44,419,470 128.84% n/a n/a n/a Total 44,419,470 44,419,470 YTD 11.69% 1.87% 38.17% 97.0% 97.0% 97.0%47,853,707 Forecast Budget Comparison 5 Yr History-Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov 4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657 Dec 10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362 Jan 18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180 Feb 30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419 Mar 44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217 Apr 61.4% 16.6%5,723,547 8,138,935 2,415,388 8,138,935 May 71.9% 10.5%3,606,621 4,267,727 661,106 4,267,727 June 78.3% 6.5%2,229,096 3,143,665 914,569 3,143,665 July 84.1% 5.8%1,983,274 2,558,564 575,290 2,558,564 Aug 90.0% 6.0%2,053,876 2,651,744 597,868 2,651,744 Sept 94.9% 4.9%1,685,186 - - 1,685,186 Oct 100.0% 5.1%1,749,050 - - 1,749,050 Total 100.0% 100.0%34,476,400 44,419,470 13,377,306 47,853,707 % over/(under) budget 43.1%38.80% FY 24 TDT Collections Report 31-Aug-2024  $‐  $1,000,000  $2,000,000  $3,000,000  $4,000,000  $5,000,000  $6,000,000  $7,000,000  $8,000,000  $9,000,000 NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported Tourist   Development Tax  Collection Curve  Budgeted Collections Actual Collections M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\10‐TDC Updates August.xlsx Page 23 of 381 Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,234,300 1,713,225 1,111,350 1,590,551 479,201 TDC Promotion1101 12,221,500 17,739,633 11,004,102 16,323,533 5,319,431 Non‐County Museums1103 658,500 914,007 592,906 846,574 253,668 TDC Admin 1104 - - 0 - - Beach Renourishment1105 13,438,900 18,653,374 12,100,235 17,313,289 5,213,054 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 1,800,778 2,000,000 199,222 TDC Capital1108 4,923,200 6,833,468 4,432,794 6,345,523 1,912,729 Gross Budget 34,476,400 47,853,707 31,042,164 44,419,470 13,377,306 Less 5% Rev Res(1,723,800)38.80% % Over/(Under) Bud 43.1%Net Budget 32,752,600CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY23 Collections% Variance FY22 Collections% Variance FY21 CollectionsNov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41%Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35%Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59%Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87%Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31%Apr 8,138,935 31,797,770 92.23% 11.53% -2.59% 22.15%May 4,267,727 36,065,497 104.61% 5.48% -11.71% 6.09%June 3,143,665 39,209,162 113.73% 14.89% 1.63% 18.48%July 2,558,564 41,767,726 121.15% 4.98% -3.32% -2.46%Aug 2,651,744 44,419,470 128.84% -4.10% 2.84% -7.80%Sept - 44,419,470 128.84% n/a n/a n/aOct - 44,419,470 128.84% n/a n/a n/aTotal44,419,470 44,419,470 YTD 11.69% 1.87% 38.17%97.0% 97.0% 97.0%47,853,707ForecastFY 24 TDT Collections Report31-Aug-2024M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\10‐TDC Updates August.xlsxPage 24 of 381 Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657 Dec10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362 Jan18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180 Feb30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419 Mar44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217 Apr61.4% 16.6%5,723,547 8,138,935 2,415,388 8,138,935 May71.9% 10.5%3,606,621 4,267,727 661,106 4,267,727 June78.3% 6.5%2,229,096 3,143,665 914,569 3,143,665 July84.1% 5.8%1,983,274 2,558,564 575,290 2,558,564 Aug90.0% 6.0%2,053,876 2,651,744 597,868 2,651,744 Sept94.9% 4.9%1,685,186 - - 1,685,186 Oct100.0% 5.1%1,749,050 - - 1,749,050 Total100.0% 100.0%34,476,400 44,419,470 13,377,306 47,853,707 % over/(under) budget 43.1%38.80% $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist  Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\10‐TDC Updates August.xlsxPage 25 of 381 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 09/06/2024 09:16AM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- 10/01/2023-08/31/202 4 -- CC - Collier County - Unincorporated 2023 October 1,282,716.83 1,282,716.83 Tourist Tax CC - Collier County - Unincorporated 2023 November 1,533,376.89 1,533,376.89 Tourist Tax CC - Collier County - Unincorporated 2023 December 1,941,495.45 1,941,495.45 Tourist Tax CC - Collier County - Unincorporated 2023 December, November, October 4,757,589.17 4,757,589.17 Tourist Tax CC - Collier County - Unincorporated 2024 January 2,576,681.35 2,576,681.35 Tourist Tax CC - Collier County - Unincorporated 2024 February 3,890,087.07 3,890,087.07 Tourist Tax CC - Collier County - Unincorporated 2024 March 3,800,152.93 3,800,152.93 Tourist Tax CC - Collier County - Unincorporated 2024 April 4,492,238.94 4,492,238.94 Tourist Tax CC - Collier County - Unincorporated 2024 May 2,420,995.21 2,420,995.21 Tourist Tax CC - Collier County - Unincorporated 2024 June 1,772,844.22 1,772,844.22 Tourist Tax CC - Collier County - Unincorporated 2024 July 1,424,866.87 1,424,866.87 Tourist Tax CC - Collier County - Unincorporated 2024 August 1,492,026.76 1,492,026.76 Tourist Tax CC - Collier County - Unincorporated 2024 April, August, February, January, July, June, March, May 21,869,893.35 21,869,893.35 Tourist Tax CC - Collier County - Unincorporated April, August, December, February, January, July, June, March, May, November, October 26,627,482.52 26,627,482.52 Tourist Tax EC - Everglades City 2023 October 7,650.91 7,650.91 Tourist Tax EC - Everglades City 2023 November 9,557.40 9,557.40 Tourist Tax EC - Everglades City 2023 December 12,574.19 12,574.19 Tourist Tax EC - Everglades City 2023 December, November, October 29,782.50 29,782.50 Tourist Tax EC - Everglades City 2024 January 16,827.32 16,827.32 Tourist Tax Page 26 of 381 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 09/06/2024 09:16AM 2 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date EC - Everglades City 2024 February 22,389.06 22,389.06 Tourist Tax EC - Everglades City 2024 March 29,515.20 29,515.20 Tourist Tax EC - Everglades City 2024 April 50,858.96 50,858.96 Tourist Tax EC - Everglades City 2024 May 23,699.77 23,699.77 Tourist Tax EC - Everglades City 2024 June 12,462.15 12,462.15 Tourist Tax EC - Everglades City 2024 July 11,991.80 11,991.80 Tourist Tax EC - Everglades City 2024 August 9,347.28 9,347.28 Tourist Tax EC - Everglades City 2024 April, August, February, January, July, June, March, May 177,091.54 177,091.54 Tourist Tax EC - Everglades City April, August, December, February, January, July, June, March, May, November, October 206,874.04 206,874.04 Tourist Tax IM - Immokalee 2023 October 3,844.89 3,844.89 Tourist Tax IM - Immokalee 2023 November 4,155.17 4,155.17 Tourist Tax IM - Immokalee 2023 December 3,669.90 3,669.90 Tourist Tax IM - Immokalee 2023 December, November, October 11,669.96 11,669.96 Tourist Tax IM - Immokalee 2024 January 4,467.34 4,467.34 Tourist Tax IM - Immokalee 2024 February 4,933.91 4,933.91 Tourist Tax IM - Immokalee 2024 March 6,133.97 6,133.97 Tourist Tax IM - Immokalee 2024 April 6,436.12 6,436.12 Tourist Tax IM - Immokalee 2024 May 5,790.30 5,790.30 Tourist Tax IM - Immokalee 2024 June 3,875.80 3,875.80 Tourist Tax IM - Immokalee 2024 July 4,002.05 4,002.05 Tourist Tax Page 27 of 381 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 09/06/2024 09:16AM 3 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date IM - Immokalee 2024 August 2,964.91 2,964.91 Tourist Tax IM - Immokalee 2024 April, August, February, January, July, June, March, May 38,604.40 38,604.40 Tourist Tax IM - Immokalee April, August, December, February, January, July, June, March, May, November, October 50,274.36 50,274.36 Tourist Tax MI - Marco Island 2023 October 556,507.49 556,507.49 Tourist Tax MI - Marco Island 2023 November 673,584.70 673,584.70 Tourist Tax MI - Marco Island 2023 December 800,938.27 800,938.27 Tourist Tax MI - Marco Island 2023 December, November, October 2,031,030.46 2,031,030.46 Tourist Tax MI - Marco Island 2024 January 1,104,955.39 1,104,955.39 Tourist Tax MI - Marco Island 2024 February 1,305,073.83 1,305,073.83 Tourist Tax MI - Marco Island 2024 March 1,695,619.02 1,695,619.02 Tourist Tax MI - Marco Island 2024 April 2,182,317.06 2,182,317.06 Tourist Tax MI - Marco Island 2024 May 1,106,825.32 1,106,825.32 Tourist Tax MI - Marco Island 2024 June 832,702.84 832,702.84 Tourist Tax MI - Marco Island 2024 July 757,263.78 757,263.78 Tourist Tax MI - Marco Island 2024 August 764,385.40 764,385.40 Tourist Tax MI - Marco Island 2024 April, August, February, January, July, June, March, May 9,749,142.64 9,749,142.64 Tourist Tax MI - Marco Island April, August, December, February, January, July, June, March, May, November, October 11,780,173.10 11,780,173.10 Tourist Tax NA - Naples 2023 October 254,690.70 254,690.70 Tourist Tax NA - Naples 2023 November 345,982.84 345,982.84 Tourist Tax Page 28 of 381 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 09/06/2024 09:16AM 4 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date NA - Naples 2023 December 515,683.77 515,683.77 Tourist Tax NA - Naples 2023 December, November, October 1,116,357.31 1,116,357.31 Tourist Tax NA - Naples 2024 January 708,274.09 708,274.09 Tourist Tax NA - Naples 2024 February 1,315,960.23 1,315,960.23 Tourist Tax NA - Naples 2024 March 1,336,795.93 1,336,795.93 Tourist Tax NA - Naples 2024 April 1,407,083.46 1,407,083.46 Tourist Tax NA - Naples 2024 May 710,415.97 710,415.97 Tourist Tax NA - Naples 2024 June 521,780.12 521,780.12 Tourist Tax NA - Naples 2024 July 360,464.55 360,464.55 Tourist Tax NA - Naples 2024 August 383,020.00 383,020.00 Tourist Tax NA - Naples 2024 April, August, February, January, July, June, March, May 6,743,794.35 6,743,794.35 Tourist Tax NA - Naples April, August, December, February, January, July, June, March, May, November, October 7,860,151.66 7,860,151.66 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples Grand Total April, August, December, February, January, July, June, March, May, November, October 46,524,955.68 46,524,955.68 Tourist Tax Page 29 of 381 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 09/06/2024 09:07AM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: January, ... ---- Tourist Tax ---- 08/01/2024-08/31/202 4 -- 02 - CONDOMINIUM August 63,530.47 63,530.47 Tourist Tax 05 - HOTEL August 1,758,115.85 1,758,115.85 Tourist Tax 06 - INTERVAL OWNER August 25,070.25 25,070.25 Tourist Tax 07 - MOBILE HM PARK August 604.27 604.27 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY August 78,535.42 78,535.42 Tourist Tax 12 - RV PARK /CAMPGD August 4,834.67 4,834.67 Tourist Tax 13 - SINGLE FAMILY August 721,053.42 721,053.42 Tourist Tax 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY August 2,651,744.35 2,651,744.35 Tourist Tax Grand Total Page 30 of 381 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 09/06/2024 09:13AM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: ---- Tourist Tax ---- 10/01/2023-08/31/202 4 -- 01 - APARTMENTS April 97.94 97.94 Tourist Tax 4/4/2024 01 - APARTMENTS October 59.65 59.65 Tourist Tax 10/10/2023 01 - APARTMENTS April, October 157.59 157.59 Tourist Tax 02 - CONDOMINIUM January 269,105.58 269,105.58 Tourist Tax 02 - CONDOMINIUM February 490,788.01 490,788.01 Tourist Tax 02 - CONDOMINIUM March 544,968.20 544,968.20 Tourist Tax 02 - CONDOMINIUM April 1,288,727.49 1,288,727.49 Tourist Tax 02 - CONDOMINIUM May 232,539.50 232,539.50 Tourist Tax 02 - CONDOMINIUM June 102,481.39 102,481.39 Tourist Tax 02 - CONDOMINIUM July 110,396.24 110,396.24 Tourist Tax 02 - CONDOMINIUM August 63,530.47 63,530.47 Tourist Tax 02 - CONDOMINIUM October 100,455.56 100,455.56 Tourist Tax 02 - CONDOMINIUM November 83,901.71 83,901.71 Tourist Tax 02 - CONDOMINIUM December 135,655.87 135,655.87 Tourist Tax 02 - CONDOMINIUM April, August, December, February, January, July, June, March, May, November, October 3,422,550.02 3,422,550.02 Tourist Tax 05 - HOTEL January 2,610,878.27 2,610,878.27 Tourist Tax 05 - HOTEL February 3,017,867.83 3,017,867.83 Tourist Tax 05 - HOTEL March 4,029,839.31 4,029,839.31 Tourist Tax 05 - HOTEL April 4,433,450.31 4,433,450.31 Tourist Tax 05 - HOTEL May 2,911,049.82 2,911,049.82 Tourist Tax Page 31 of 381 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 09/06/2024 09:13AM 2 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 05 - HOTEL June 2,183,494.19 2,183,494.19 Tourist Tax 05 - HOTEL July 1,618,411.84 1,618,411.84 Tourist Tax 05 - HOTEL August 1,758,115.85 1,758,115.85 Tourist Tax 05 - HOTEL October 1,249,872.40 1,249,872.40 Tourist Tax 05 - HOTEL November 1,642,723.69 1,642,723.69 Tourist Tax 05 - HOTEL December 2,107,415.68 2,107,415.68 Tourist Tax 05 - HOTEL April, August, December, February, January, July, June, March, May, November, October 27,563,119.19 27,563,119.19 Tourist Tax 06 - INTERVAL OWNER January 38,607.85 38,607.85 Tourist Tax 06 - INTERVAL OWNER February 24,759.05 24,759.05 Tourist Tax 06 - INTERVAL OWNER March 19,784.25 19,784.25 Tourist Tax 06 - INTERVAL OWNER April 26,602.70 26,602.70 Tourist Tax 06 - INTERVAL OWNER May 26,873.88 26,873.88 Tourist Tax 06 - INTERVAL OWNER June 25,395.88 25,395.88 Tourist Tax 06 - INTERVAL OWNER July 21,913.03 21,913.03 Tourist Tax 06 - INTERVAL OWNER August 25,070.25 25,070.25 Tourist Tax 06 - INTERVAL OWNER October 23,987.40 23,987.40 Tourist Tax 06 - INTERVAL OWNER November 29,807.16 29,807.16 Tourist Tax 06 - INTERVAL OWNER December 28,640.59 28,640.59 Tourist Tax 06 - INTERVAL OWNER April, August, December, February, January, July, June, March, May, November, October 291,442.04 291,442.04 Tourist Tax 07 - MOBILE HM PARK January 2,027.79 2,027.79 Tourist Tax 07 - MOBILE HM PARK February 4,633.12 4,633.12 Tourist Tax Page 32 of 381 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 09/06/2024 09:13AM 3 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 07 - MOBILE HM PARK March 4,883.22 4,883.22 Tourist Tax 07 - MOBILE HM PARK April 4,723.25 4,723.25 Tourist Tax 07 - MOBILE HM PARK May 2,968.52 2,968.52 Tourist Tax 07 - MOBILE HM PARK June 1,639.00 1,639.00 Tourist Tax 6/13/2024 07 - MOBILE HM PARK July 1,154.15 1,154.15 Tourist Tax 07 - MOBILE HM PARK August 604.27 604.27 Tourist Tax 07 - MOBILE HM PARK October 730.08 730.08 Tourist Tax 07 - MOBILE HM PARK November 1,107.28 1,107.28 Tourist Tax 07 - MOBILE HM PARK December 1,561.78 1,561.78 Tourist Tax 07 - MOBILE HM PARK April, August, December, February, January, July, June, March, May, November, October 26,032.46 26,032.46 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY January 431,922.24 431,922.24 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY February 1,421,871.75 1,421,871.75 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY March 773,421.91 773,421.91 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April 613,723.06 613,723.06 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY May 198,848.51 198,848.51 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY June 78,267.17 78,267.17 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY July 94,154.70 94,154.70 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY August 78,535.42 78,535.42 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY October 32,309.00 32,309.00 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY November 74,619.52 74,619.52 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December 144,362.24 144,362.24 Tourist Tax Page 33 of 381 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 09/06/2024 09:13AM 4 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 09 - PROPERTY MANAGEMENT COMPANY April, August, December, February, January, July, June, March, May, November, October 3,942,035.52 3,942,035.52 Tourist Tax 12 - RV PARK /CAMPGD January 23,593.15 23,593.15 Tourist Tax 12 - RV PARK /CAMPGD February 35,504.74 35,504.74 Tourist Tax 12 - RV PARK /CAMPGD March 35,193.91 35,193.91 Tourist Tax 12 - RV PARK /CAMPGD April 57,499.39 57,499.39 Tourist Tax 12 - RV PARK /CAMPGD May 16,631.22 16,631.22 Tourist Tax 12 - RV PARK /CAMPGD June 6,818.57 6,818.57 Tourist Tax 12 - RV PARK /CAMPGD July 7,291.21 7,291.21 Tourist Tax 12 - RV PARK /CAMPGD August 4,834.67 4,834.67 Tourist Tax 12 - RV PARK /CAMPGD October 4,450.64 4,450.64 Tourist Tax 12 - RV PARK /CAMPGD November 5,788.84 5,788.84 Tourist Tax 12 - RV PARK /CAMPGD December 13,689.79 13,689.79 Tourist Tax 12 - RV PARK /CAMPGD April, August, December, February, January, July, June, March, May, November, October 211,296.13 211,296.13 Tourist Tax 13 - SINGLE FAMILY January 1,035,070.61 1,035,070.61 Tourist Tax 13 - SINGLE FAMILY February 1,543,019.60 1,543,019.60 Tourist Tax 13 - SINGLE FAMILY March 1,460,126.25 1,460,126.25 Tourist Tax 13 - SINGLE FAMILY April 1,714,110.40 1,714,110.40 Tourist Tax 13 - SINGLE FAMILY May 878,815.12 878,815.12 Tourist Tax 13 - SINGLE FAMILY June 745,568.93 745,568.93 Tourist Tax 13 - SINGLE FAMILY July 705,267.88 705,267.88 Tourist Tax 13 - SINGLE FAMILY August 721,053.42 721,053.42 Tourist Tax Page 34 of 381 Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 09/06/2024 09:13AM 5 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 13 - SINGLE FAMILY October 693,546.09 693,546.09 Tourist Tax 13 - SINGLE FAMILY November 728,708.80 728,708.80 Tourist Tax 13 - SINGLE FAMILY December 843,035.63 843,035.63 Tourist Tax 13 - SINGLE FAMILY April, August, December, February, January, July, June, March, May, November, October 11,068,322.73 11,068,322.73 Tourist Tax 01 - APARTMENTS, 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY April, August, December, February, January, July, June, March, May, November, October 46,524,955.68 46,524,955.68 Tourist Tax Grand Total Page 35 of 381 Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 09/06/2024 09:32AM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- August ---- Tourist Tax ---- last month -- CC - Collier County - Unincorporated 2024 August 1,492,026.76 1,492,026.76 Tourist Tax EC - Everglades City 2024 August 9,347.28 9,347.28 Tourist Tax IM - Immokalee 2024 August 2,964.91 2,964.91 Tourist Tax MI - Marco Island 2024 August 764,385.40 764,385.40 Tourist Tax NA - Naples 2024 August 383,020.00 383,020.00 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples 2024 August 2,651,744.35 2,651,744.35 Tourist Tax Grand Total Page 36 of 381 10/15/2024 Item # 7.A ID# 2024-1289 Executive Summary Recommendation to authorize expenditure of Tourist Development Tax (TDC) funds for the Clam Pass Maintenance Dredging project in the amount of $218,876.64 to reimburse the Pelican Bay Services Division for construction and associated engineering, surveying, monitoring and reporting that was paid in advance by Pelican Bay Services Division, authorize the necessary budget amendments, and make a finding that this item promotes tourism. OBJECTIVE: To receive reimbursement of $218,876.64 of expenses paid in advance by Pelican Bay Services Division for urgent mechanical dredging project to prevent Clam Pass from closing in June 2024. CONSIDERATIONS: Collier County Ordinance No. 2002-27, as amended, established the Pelican Bay Municipal Service Taxing and Benefit Unit to provide street lighting, water management, beach renourishment, ambient noise management, extraordinary law enforcement service, and beautification, including but not limited to the beautification of recreation facilities, sidewalk, street and median areas, identification markers, and maintenance of conservation or preserve areas. Pelican Bay Services Division (PBSD) is solely responsible for advising the County on dredging and maintaining Clam Pass and manages such activities for the County. Clam Pass is a small tidal inlet in Collier County and the only tidal connection to the Clam Bay Natural Resource Protection Area (NRPA) where over 500 acres of mangrove forest and other natural resources rely on the tidal exchange from Clam Pass. Hydraulic dredging maintenance was scheduled for November 2024 following the turtle nesting season. However, recent conditions indicate significant shoaling at the inlet mouth, including a growing sandspit across the inlet entrance threatening inlet closure. Tidal flow measurements indicated a sharp decline of the tidal flow over the month May. The tidal range in the Bay was below 40% of the Gulf tide, where the critical threshold is between 60% to 50%. Sand accumulation at the south bank of the inlet in the early months of 2024 created progressive channel migration northward, and spit growth across the inlet entrance threatened inlet closure. Due to the dredging guidelines indicated in the Clam Bay Natural Resource Protection Area Management Plan, by the time the tidal range was below the critical threshold, there was not enough time to seek prior authorization for the expenditure of tourist development tax funds. To prevent the inlet from closing and restore tidal flow, the Pelican Bay Services Division Board agreed to fund the full cost of the project and request reimbursement from the Tourist Development Council and Board of County Commissioners after the project was complete. Staff requested proposals from County retained engineers, Humiston and Moore Engineers in the amount of $33,085 to provide coastal engineering and surveying services, and Earth Tech Environmental in the amount of $21,800 to provide environmental monitoring and reporting services required by the Division’s Army Corp of Engineers Permit No. SAJ-1996-02789 (SP-BEM) and Florida Department of Environmental Protection Permit No. 0296087-001-JC. On May 22, 2024, staff requested quotes from pre-qualified vendors under Contract 21-7885 “Beach Maintenance Related Activities” to perform limited urgent mechanical dredging of Clam Pass. Two quotes were received and opened by staff on May 28, 2024, and are summarized below. VENDOR QUOTES $ 145,000.00 Earth Tech Enterprises, Inc. $ 863,000.19 Kelly Brothers, Inc. No response TSI Disaster Recovery, Inc. The lowest responsive and responsible quote was received from Earth Tech Enterprises for $145,000. A Purchase Order and Notice To Proceed was issued to Earth Tech Enterprises to start mobilization on June 14, 2024. Since the proposed activities were conducted during Sea Turtle Nesting Season, daily construction was coordinated with Collier County Sea Turtle Protection Program staff. The work was substantially completed by June 29, 2024. The estimated volume of sand excavated was 13,500 cubic yards. The cut and fill area was limited to the inlet channel and inlet banks on both sides of the Pass to minimize the work area along the adjacent beach during Sea Turtle Nesting Season. Page 37 of 381 10/15/2024 Item # 7.A ID# 2024-1289 The preconstruction inlet conditions indicated poor hydraulic efficiency with tidal ratios dropping to below 0.4 relative to Gulf tide with over 15,000 cubic yards accumulated within the inlet dredging template. A post construction survey was completed on July 3, 2024, and indicated restoration of the inlet to design conditions by dredging and grading over 13,500 cubic yards which represents 90% of the total shoaling volume within the dredging template. Inlet flow was restored with the tide ratios exceeding 0.8 which is significantly above the critical threshold indicated in the Clam Bay NRPA Management Plan. Currently, the inlet is restored to hydraulically stable conditions and the adjacent beaches are graded to the design template. There is insufficient shoaling within the template to warrant additional dredging in 2024. Continued monitoring of the inlet and an annual monitoring survey in December 2024 is recommended to provide an update on inlet conditions. Additional interim surveying was needed to assess dredging and fill areas during construction and a Change Order was processed to Humiston and Moore Engineers in the amount of $5,542.50 which increased the total cost of engineering and surveying services from $33,085 to $38,627.50. Sand quantities dredged and graded were verified by post- construction survey and a Change Order was issued to Earth Tech Enterprises in the amount of $14,438, which increased the total cost for construction by 9.96% from $145,000 to $159,438. Actual costs incurred are as follows: $ 38,627.50 Humiston & Moore Engineers for coastal engineering and surveying $ 20,811.14 Earth Tech Environmental for environmental monitoring and reporting $ 159,438.00 Earth Tech Enterprises for construction $ 218,876.64 TOTAL FISCAL IMPACT: Funding for the reimbursement, in the amount of $218,876.64, is available within Tourist Development Beach Renourishment/Pass Maintenance Capital Fund (1105), Clam Pass Dredging Project (88032). LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATIONS: To authorize an expenditure of Tourist Development Tax funds for the Clam Pass Maintenance Dredging project in the amount of $218,876.64 to reimburse the Pelican Bay Services Division for construction and associated engineering and environmental monitoring and reporting, authorize the necessary budget amendments, and make a finding that this item promotes tourism. PREPARED BY: Lisa Jacob, Project Manager, Pelican Bay Services Division ATTACHMENTS: 1. Clam Pass inlet conditions post construction memo from coastal engineer 2. Preconstruction and post construction Clam Pass aerials 3. Contract 21-7885 Earth Tech Enterprises Quote 4. Contract 21-7885 Kelly Brothers Quote 5. Earth Tech Enterprises Purchase Order 6. Earth Tech Enterprises CO#1 7. Humiston and Moore Engineers Proposal 8. Humiston and Moore Engineers PO 9. Humiston & Moore CO#1 10. Earth Tech Environmental Proposal 11. Earth Tech Environmental PO Page 38 of 381 July 16, 2024 MEMORANDUM To: Neil Dorrill From: Mohamed Dabees Re: Clam Pass Dredging/Maintenance HM File 29-018 2024 Emergency maintenance of Clam Pass: Clam Pass conditions required emergency mechanical dredging to reopen the pass in June 2024. Sand accumulation at the south bank of the inlet in the early months of 2024 created progressive channel migration northward, and spit growth across the inlet entrance that threatens inlet closure. The 2024 emergency maintenance work included grading the inlet banks and dredging of the permitted at inlet channel, Section A and part of the flood shoal template in Section B. The approximate volume of sand excavated was approximately 13,500 cubic yards. Work started on June 18, 2024, and was substantially completed by June 29, 2024. The cut and fill area were limited to the inlet channel and inlet banks to minimize work area along the adjacent beach during the sea turtle nesting season. Pre and Post maintenance inlet conditions: The inlet conditions preconstructions indicated poor hydraulic efficiency with tidal ratios dropping to below 0.4 relative to Gulf tide preconstruction with over 15,000 cubic yards accumulated within the inlet dredging template. The attached exhibit shows pre and post construction conditions at Clam Pass. Post construction survey was completed on July 3, 2024. Post 2024 inlet conditions indicate restoration of the inlet to design conditions by dredging and grading over 13,500 cubic yards which represents 90% of the total shoaling volume within the dredging template. inlet flow is restored with the tide ratios exceeding 0.8 which is significantly above the critical threshold indicated in the Clam Bay Management Plan. Recommendations: Currently the inlet is restored to hydraulically stable conditions and the adjacent beaches are graded to design template. There is insufficient shoaling within the template to warrant additional dredging in 2024. Continued monitoring of the inlet and annual monitoring survey in December of 2024 is recommended to provide an update on inlet conditions. 5679 STRAND COURT NAPLES, FLORIDA 34110 FAX: 239 594 2025 PHONE: 239 594 2021 Page 39 of 381 1 Pre-construction Post-construction 05/23/2024 07/09/2024 June 18-29, 2024Clam Pass Maintenance Dredging Page 40 of 381 2 Pre-construction Post-construction 05/21/2024 07/09/2024 June 18-29, 2024Clam Pass Maintenance Dredging Page 41 of 381 3 Pre-construction Post-construction 06/18/2024 07/09/2024 June 18-29, 2024Clam Pass Maintenance Dredging Page 42 of 381 4 Pre-construction Post-construction 06/18/2024 07/09/2024 June 18-29, 2024Clam Pass Maintenance Dredging Page 43 of 381 Page 44 of 381 Page 45 of 381 Page 46 of 381 Page 47 of 381 Purchase Order number must appear on all related correspondence, shipping papers and invoices: Printed 09/03/2024 @ 16:06:49 Page 1 of 13041000000-183825-634999-50126.6 Collier County Board of County Commissioners Procurement Services Division Phone: 239-252-8407 Fax: 239-732-0844 Tax Exempt: 85-8015966531C-1 Collier County Board of County Commissioners Attn: Accounts Payable 3299 Tamiami Trl E Ste 700 Naples FL 34112-5749 OR email to: bccapclerk@collierclerk.com Send all Invoices to: VENDOR Terms and Conditions The VENDOR agrees to comply with all Purchase Order Terms and Conditions as outlined on the Collier County Procurement Services Division site: https://www.colliercountyfl.gov/home/showdocument?id=104405, including delivery and payment terms. Further, the VENDOR agrees to: 1. Provide goods and services outlined in this Purchase Order with the prices, terms, delivery method and specifications listed above. 2. Notify department immediately if order fulfillment cannot occur as specified. 3. Send all invoices to:Collier County Board of County Commissioners Attn: Accounts Payable 3299 Tamiami Trl E Ste 700 Naples FL 34112-5749 OR email to: bccapclerk@collierclerk.com The Purchase Order is authorized under direction of Collier County Board of County Commissioners by: Sandra Srnka, Director, Procurement Services Division Vendor # 125114 EARTH TECH ENTERPRISES INC 6180 FEDERAL COURT FORT MYERS FL 33905 Purchase order PO Number 4500231711 Date 05/31/2024 Contact Person Pelican Bay Div Telephone 239-252-1355 Fax 239-252-1359 Please deliver to: PELICAN BAY SERVICES DIVISION 6200 WATERGATE WY NAPLES FL 34108 Delivery Date: 09/30/2024 Terms of Payment Net 28 days (20 business days) Item Material Description Order Qty Unit Price Per Unit Net Value 00010 CON TASK 1 MOBILIZATION & DEMOBILIZATION 37,000 EA 1.00 37,000.00 *** Item partially delivered *** 00020 CON TASK 2 CHANNEL EXCAV & BEACH DISPOSE 31,722 EA 1.00 31,722.00 *** Item partially delivered *** 00030 CON TASK 3 CUT/FILL GRADING ALONG BANK 46,880 EA 1.00 46,880.00 *** Item partially delivered *** 00040 CON TASK 4 EXCAV OF INTER FLOOD SHOAL AR 43,836 EA 1.00 43,836.00 *** Item partially delivered *** 159,438.00Total net value excl. tax USD Page 48 of 381 Page 49 of 381 Page 50 of 381 Page 51 of 381 Page 52 of 381 Page 53 of 381 Page 54 of 381 July 16, 2024 MEMORANDUM To: Neil Dorrill From: Mohamed Dabees Re: Clam Pass Dredging/Maintenance HM File 29-018 2024 Emergency maintenance of Clam Pass: Clam Pass conditions required emergency mechanical dredging to reopen the pass in June 2024. Sand accumulation at the south bank of the inlet in the early months of 2024 created progressive channel migration northward, and spit growth across the inlet entrance that threatens inlet closure. The 2024 emergency maintenance work included grading the inlet banks and dredging of the permitted at inlet channel, Section A and part of the flood shoal template in Section B. The approximate volume of sand excavated was approximately 13,500 cubic yards. Work started on June 18, 2024, and was substantially completed by June 29, 2024. The cut and fill area were limited to the inlet channel and inlet banks to minimize work area along the adjacent beach during the sea turtle nesting season. Pre and Post maintenance inlet conditions: The inlet conditions preconstructions indicated poor hydraulic efficiency with tidal ratios dropping to below 0.4 relative to Gulf tide preconstruction with over 15,000 cubic yards accumulated within the inlet dredging template. The attached exhibit shows pre and post construction conditions at Clam Pass. Post construction survey was completed on July 3, 2024. Post 2024 inlet conditions indicate restoration of the inlet to design conditions by dredging and grading over 13,500 cubic yards which represents 90% of the total shoaling volume within the dredging template. inlet flow is restored with the tide ratios exceeding 0.8 which is significantly above the critical threshold indicated in the Clam Bay Management Plan. Recommendations: Currently the inlet is restored to hydraulically stable conditions and the adjacent beaches are graded to design template. There is insufficient shoaling within the template to warrant additional dredging in 2024. Continued monitoring of the inlet and annual monitoring survey in December of 2024 is recommended to provide an update on inlet conditions. 5679 STRAND COURT NAPLES, FLORIDA 34110 FAX: 239 594 2025 PHONE: 239 594 2021 Page 55 of 381 Easting Northing Azimuth Effective Distance Measured Volumetric Rate (CY/FT) Total Volume (CY) Measured Volumetric Rate (CY/FT) Total Volume (CY) Measured Volumetric Rate (CY/FT) Total Volume (CY) 0+00 387,864.94 686,294.98 180 50.0 2.3 116.1 0.2 11.1 7.9 394.6 0+50 387,914.94 686,295.42 180 50.0 17.6 878.0 18.6 928.0 33.1 1657.3 1+00 387,964.94 686,295.87 180 50.0 17.2 861.7 13.3 663.0 13.9 697.3 1+50 388,014.94 686,296.32 180 50.0 14.9 743.4 8.4 419.5 4.8 242.0 2+00 388,064.94 686,296.77 180 50.0 13.6 679.1 10.5 524.3 0.8 39.3 2+50 388,114.94 686,297.22 180 50.0 3.1 152.5 3.2 160.0 0.5 26.7 3+00 388,164.94 686,297.67 180 45.0 3.2 145.2 0.5 22.7 0.5 24.0 3+30 388,194.94 686,297.94 180 32.3 3.6 117.4 0.5 16.0 0.3 10.8 3+64.5 388,229.44 686,298.25 180 42.3 6.4 272.0 0.6 23.6 ---- 4+10 388,279.10 686,372.13 156 50.0 15.3 765.6 4+60 388,326.17 686,389.30 156 50.1 18.2 913.9 5+10 388,373.24 686,406.47 156 50.1 17.1 857.5 5+60 388,420.31 686,423.64 156 50.1 15.1 756.6 6+10 388,467.38 686,440.81 156 50.0 7.2 359.6 Section A 3,965 Section B 3,653 Total 7,619 2,768 3,092 13,479Section BVolume in Template South Grading Area Cut North Grading Area Cut Clam Pass 2024 Dredge Quantity Section APage 56 of 381 CLAM PASS FINAL QUANTITIES BROKEN DOWN BY BID TAB LINE ITEMS CO#1 quote quantity CY actual quantity CY variance CY unit price quote amount increase /(decrease) line new line amount item 1 mob/demob 1 1 0 $ 37,000 $ 37,000 -$ $ 37,000 item 2 Section A 4,000 3,965 -35 8$ 32,000$ (278)$ 31,722$ item 3 cut/fill grading 5,000 5,860 860 8$ 40,000$ 6,880$ 46,880$ item 4 section B 3,000 3,653 653 12$ 36,000$ 7,836$ 43,836$ 12,000 13,478 14,438$ 159,438$ TOTAL Page 57 of 381 AS-BUILT CERTIFICATION BY PROFESSIONAL ENGINEER Submit this form and one set of as-built engineering drawings to the U.S. Army Corps of Engineers, Enforcement Section, 1520 Royal Palm Square Boulevard Suite 310, Fort Myers, Florida,33919. If you have questions regarding this requirement, please contact the Enforcement Branch at 904-232-3131. 1. Department of the Army Permit Number: SAJ-1996-02789(SP-BEM) 2. Permittee Information: Name: _____________________________________________ Address: _____________________________________________ _____________________________________________ 3. Project Site Identification (physical location/address): ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 4. As-Built Certification: I hereby certify that the authorized work, including any mitigation required by Special Conditions to the permit, has been accomplished in accordance with the Department of the Army permit with any deviations noted below. This determination is based upon on-site observation, scheduled, and conducted by me or by a project representative under my direct supervision. I have enclosed one set of as-built engineering drawings. ________________________________ _______________________________________ Signature of Engineer Name (Please type) ________________________________ _______________________________________ (FL, PR, or VI) Reg. Number Company Name ________________________________ _____________________ ____________ City State ZIP (Affix Seal) _____________________ August 07, 2024 _________________________Date Telephone Number Collier County c/o Pelican Bay Services Division 801 Laurel Oak Drive Suite 302 Naples, Florida 34108 The project site is located in Clam Pass and the Gulf of Mexico, Sections 8 and 9, Township 49 South, Range 25 East, City of Naples,Collier County, Florida. Mohamed A. Dabees, PE., VP Humiston & Moore Engineers FL 34110 (239)-594-2021 FL, PE 58003 Naples Page 58 of 381 Page 59 of 381 Page 60 of 381 Page 61 of 381 Page 62 of 381 Page 63 of 381 Page 64 of 381 Page 65 of 381 Page 66 of 381 Page 67 of 381 Purchase Order number must appear on all related correspondence, shipping papers and invoices: Printed 10/01/2024 @ 10:39:50 Page 1 of 13041000000-183825-634999-50126.2 Collier County Board of County Commissioners Procurement Services Division Phone: 239-252-8407 Fax: 239-732-0844 Tax Exempt: 85-8015966531C-1 Collier County Board of County Commissioners Attn: Accounts Payable 3299 Tamiami Trl E Ste 700 Naples FL 34112-5749 OR email to: bccapclerk@collierclerk.com Send all Invoices to: VENDOR Terms and Conditions The VENDOR agrees to comply with all Purchase Order Terms and Conditions as outlined on the Collier County Procurement Services Division site: https://www.colliercountyfl.gov/home/showdocument?id=104405, including delivery and payment terms. Further, the VENDOR agrees to: 1. Provide goods and services outlined in this Purchase Order with the prices, terms, delivery method and specifications listed above. 2. Notify department immediately if order fulfillment cannot occur as specified. 3. Send all invoices to:Collier County Board of County Commissioners Attn: Accounts Payable 3299 Tamiami Trl E Ste 700 Naples FL 34112-5749 OR email to: bccapclerk@collierclerk.com The Purchase Order is authorized under direction of Collier County Board of County Commissioners by: Sandra Srnka, Director, Procurement Services Division Vendor # 101492 HUMISTON & MOORE ENGINEERS PA 5679 STRAND CT NAPLES FL 34110 Purchase order PO Number 4500231864 Date 06/13/2024 Contact Person Pelican Bay Div Telephone 239-252-1355 Fax 239-252-1359 Please deliver to: PELICAN BAY SERVICES DIVISION 6200 WATERGATE WY NAPLES FL 34108 Delivery Date: Terms of Payment Net 28 days (20 business days) Item Material Description Order Qty Unit Price Per Unit Net Value 00010 CON TASK 1 DATA ANALYSIS 3,184 EA 1.00 3,184.00 *** Item completely delivered *** 00020 CON TASK 2 BID PROCESS & MEETINGS 3,226 EA 1.00 3,226.00 *** Item completely delivered *** 00030 CON TASK 3 AGENCIES COORDINATION 3,390 EA 1.00 3,390.00 *** Item completely delivered *** 00040 CON TASK 4 FIELD OPS & POST CONSTR ITEMS 12,135 EA 1.00 12,135.00 *** Item completely delivered *** 00050 CON TASK 5 SURVEY WORK 16,692.5 EA 1.00 16,692.50 *** Item completely delivered *** 38,627.50Total net value excl. tax USD Page 68 of 381 Page 69 of 381 Page 70 of 381 Page 71 of 381 470Page 72 of 381 Page 73 of 381 Page 74 of 381 Page 75 of 381 Page 76 of 381 Page 77 of 381 Page 78 of 381 Page 79 of 381 Page 80 of 381 Page 81 of 381 Page 82 of 381 Page 83 of 381 Page 84 of 381 Page 85 of 381 FROM Jeremy Sterk Earth Tech Environmental 10600 Jolea Avenue Bonita Springs, FL 34135 www.eteflorida.com PHONE 239-304-0030 FOR Pelican Bay Services Division TO Lisa Jacob EMAIL Lisa.Jacob@colliercountyfl.gov ADDRESS 801 Laurel Oak Drive Suite 302 Naples FL 34108 COPY TO Karin Herrmann QUOTE NUMBER 2559 DATE May 29, 2024 EXPIRY DATE June 28, 2024 at 8:00 AM ETE Proposal for Environmental Consulting Services-2024 Clam Pass Maintenance Dredging Project: Clam Pass Maintenance Dredging 2024- Full Dredging General consulting for the Clam Pass maintenance dredging activity. The duration of this work is 365 days under Contract 18- 7432 (Environmental Engineering). Thank you for the opportunity. Earth Tech Environmental, LLC (ETE) appreciates the opportunity to provide you with the following agreement for professional environmental services. Scope of Professional Services: ETE is proposing the following Scope of Services for this project: Page 86 of 381 The Earth Tech staff was professional, and knowledgeable. Environmental monitors work with our crew seamlessly. We look forward to the next project with Earth Tech ! Earth Tech was great to work with! We partnered on a seagrass monitoring project in Bradenton Beach. Our crews spent three days mapping and collecting quadrat data. Jeremy and his Very happy that I found and worked with this firm. After being in DEP application process for 6 months and being nowhere. They created required portfolio within a few weeks and ALL Task 1: Turbidity Monitoring Turbidity Monitoring Per FDEP Permit Requirements: ETE will provide turbidity for the subject project as outlined in the approved FDEP permit. Monitoring will be conducted 3 times a day, at least 4 hours apart during daylight hours, and at any other time that there is a likelihood of an exceedance of the turbidity standard, during all dredging and sand placement operations. During each sample event, background and compliance samples will be taken at the dredge and fill sites. ETE will email datasheets and corresponding GIS maps to the client for FDEP required weekly summaries. This task assumes 20 dredging days. Pricing includes utilization of ETE's boat and other necessary equipment. Hourly rate as approved in the environmental engineering contract: Environmental Specialist @ $109 per hour. 109.00 x 95 10,355.00 Task 2: Shorebird Monitoring ETE will provide an FWC approved bird monitor to assist with minimization of impacts to birds at the beach fill area. The monitor will survey the beach fill area each morning. Daily logs would be collated on a weekly basis and provided to the contractor. Monitoring is required between April 1st and August 31st. This task will not be necessary if dredging is completed outside this timeframe. This task assumes 20 days of dredging - shorebird monitoring must start 10 days prior to construction with and estimated dredge time of 20 days. Days can be added or subtracted and would be billed accordingly. Hourly rate as approved in the environmental engineering contract: Environmental Specialist @ $109 per hour. 109.00 x 65 7,085.00 Task 3: Meetings & Coordination Environmental support and oversight includes attending meetings with Client, Engineers, Contractors, and Agency Representatives as necessary. Environmental Specialist @ $109 per hour. 109.00 x 40 4,360.00 Total $21,800.00 We appreciate your business! Thank you for allowing Earth Tech Environmental LLC to provide you and your community with environmental services. This proposal can be authorized by digitally signing below. You can also print a PDF version of this agreement, sign, and return a copy to us. Payment Options: ETE accepts cash, check, or credit cards for services. A 3.8 % convenience fee is added to all credit card transactions. Reviews See all reviews Page 87 of 381 by Devon Carlock crew were very knowledgeable and thorough.… by Jeremy Herget was accepted be DEP without request for… by Eugene Kaplan Page 88 of 381 Purchase Order number must appear on all related correspondence, shipping papers and invoices: Printed 09/03/2024 @ 15:43:11 Page 1 of 13041000000-183825-634999-50126.2 Collier County Board of County Commissioners Procurement Services Division Phone: 239-252-8407 Fax: 239-732-0844 Tax Exempt: 85-8015966531C-1 Collier County Board of County Commissioners Attn: Accounts Payable 3299 Tamiami Trl E Ste 700 Naples FL 34112-5749 OR email to: bccapclerk@collierclerk.com Send all Invoices to: VENDOR Terms and Conditions The VENDOR agrees to comply with all Purchase Order Terms and Conditions as outlined on the Collier County Procurement Services Division site: https://www.colliercountyfl.gov/home/showdocument?id=104405, including delivery and payment terms. Further, the VENDOR agrees to: 1. Provide goods and services outlined in this Purchase Order with the prices, terms, delivery method and specifications listed above. 2. Notify department immediately if order fulfillment cannot occur as specified. 3. Send all invoices to:Collier County Board of County Commissioners Attn: Accounts Payable 3299 Tamiami Trl E Ste 700 Naples FL 34112-5749 OR email to: bccapclerk@collierclerk.com The Purchase Order is authorized under direction of Collier County Board of County Commissioners by: Sandra Srnka, Director, Procurement Services Division Vendor # 119142 EARTH TECH ENVIRONMENTAL LLC 10600 JOLEA AVENUE BONITA SPRINGS FL 34135 Purchase order PO Number 4500231847 Date 06/13/2024 Contact Person Pelican Bay Div Telephone 239-252-1355 Fax 239-252-1359 Please deliver to: PELICAN BAY SERVICES DIVISION 6200 WATERGATE WY NAPLES FL 34108 Delivery Date: Terms of Payment Net 28 days (20 business days) Item Material Description Order Qty Unit Price Per Unit Net Value 00010 CON TASK 1 TURBIDITY MONITORING 9,374 EA 1.00 9,374.00 *** Item completely delivered *** 00020 CON TASK 2 SHOREBIRD MONITORING 7,085 EA 1.00 7,085.00 *** Item completely delivered *** 00030 CON TASK 3 MEETINGS & COORIDINATION 4,352.14 EA 1.00 4,352.14 *** Item completely delivered *** 20,811.14Total net value excl. tax USD Page 89 of 381 A WORLD CLASS ORGANIZATION UNIFYING THE STUDENT-ATHLETE THROUGH GRASSROOT FOOTBALL EVENTS Page 90 of 381 2024 TOP GUN SHOWCASE Overview •FBU Top Gun Showcase •Dates: June 27th – June 30th •Where: Naples, FL (Paradise Coast Sports Complex) •Who: 1,500+ Student-Athletes (6th-11th Grade) •Results: ➢All-Top Gun Team: 447 ➢All-American Bowl on NBC: 10 ➢UA All-America Game: 1 ➢National Combine: 142 ➢*Freshman All-American Bowl: 23 ➢UA 8th Grade Game: 12 ➢*Futures Showcase: 251 *Event to take place in Naples, FL at PCSC Page 91 of 381 MARKETING & PROMOTION Overview ▪FBU Top Gun Showcase Web Page ▪FBU Top Gun Showcase Registration ▪FBU Top Gun Showcase Pre-Event Packet ▪FBU Regional Camp Web Pages (30+) ▪Social Media Posts & Mobile App ▪Pre & Post-Event Email Blasts Page 92 of 381 ON-SITE ACTIVATION Page 93 of 381 SOCIAL MEDIA & AWARDS Page 94 of 381 LODGING 62% Stayed at FBU Hotel Hotel Revenue Reservations Room Nights Avg. Rate AC Hotel Naples 5th Avenue $ 1,848.00 3 7 264.00 Bayfront Inn 5th Avenue $ 13,448.00 23 82 164.00 Best Western Naples Inn & Suites $ 2,464.00 6 16 154.00 Best Western Naples Plaza Hotel $ 34,035.21 82 279 121.99 Comfort Inn Naples East I-75 $ 20,817.09 60 191 108.99 Courtyard Naples $ 15,554.00 30 101 154.00 Gulfcoast Inn Naples $ 1,133.30 2 10 113.33 Hampton Inn & Suites Fort Myers-Estero/FGCU $ 1,116.00 3 9 124.00 Hampton Inn Bonita Springs Naples North $ 4,788.00 15 42 114.00 Hampton Inn Naples Central $ 5,360.00 11 40 134.00 Hampton Inn Naples I-75 $ 8,316.00 16 54 154.00 Hawthorn Suites by Wyndham Naples $ 9,529.65 24 65 146.61 Hilton Naples $ 9,620.00 17 52 185.00 Holiday Inn Express & Suites Naples Downtown 5th Avenue $ 11,136.00 22 64 174.00 Home2 Suites by Hilton Naples I-75 Pine Ridge Road $ 11,682.72 25 84 139.08 Homewood Suites by Hilton Bonita Springs $ 5,358.00 13 47 114.00 Hyatt House Naples/5th Avenue $ 17,608.00 18 62 284.00 Hyatt Place Coconut Point $ 2,132.00 3 13 164.00 Inn of Naples $ 7,488.00 15 52 144.00 Innovation Hotel $ 7,721.63 13 47 164.29 La Quinta Inn and Suites Naples East (I-75)$ 13,910.00 24 107 130.00 Naples Grande Beach Resort $ 69,807.92 92 301 231.92 Residence Inn Naples $ 15,456.00 21 69 224.00 Staybridge Suites Naples - Marco Island $ 9,312.00 14 48 194.00 The Ritz-Carlton Naples, Tiburón $ 27,594.00 41 126 219.00 38% additional rooms booked independently $ 122,948.26 248 746 164.81 TOTALS $ 450,183.78 841 2,714 Page 95 of 381 TESTIMONIALS We look forward to hosting the FBU Top Gun again this summer. I do hope we can also host the FBU National Championship teams again in December as well! The FBU Events have been great business during need periods for Hilton Naples for many years. These events also give additional exposure for other potential business. Many of the parents who experience our destination will refer the Paradise Coast and hotels for other corporate/social events. Our dining outlets also benefit from the additional revenue during these off-peak time periods. We are so happy to partner on these tournaments with FBU which celebrates and promotes youth football of all backgrounds from across the United States. FBU and The Paradise Coast go hand in hand and we look forward to many more years of partnership! Caroline Kissel National Accounts Executive Hilton Naples Our Best Western Naples Inn & Suites love hosting your events! Last year, your events alone contributed to 11% of our group base, a significant figure that shows the impact of your business on our community. Your team's easygoing nature and flexibility with dates are greatly appreciated. FBU's presence in Naples during these slower seasons is a vital boost for our community, and we're grateful to have FBU call Naples home during these times. Should you require any further assistance or have any upcoming events in mind, please don't hesitate to reach out. We're always ready to support you in making your events a success! All the best, Jennifer Newtson Regional Director of Sales Naples Hotel Group, LLC Page 96 of 381 SURVEY Page 97 of 381 BY THE NUMBERS 75+ Local Staff Hired 83% Likely to Visit Naples Again 32K Local Athlete Scholarships 36 Local Coach Employment 2 Local Players Invite to AAB 503 50 States & 3 Countries Represented Page 98 of 381 UPCOMING EVENTS Overview ▪11/23-11/24: PLC Fall Championships ▪11/29-12/1: National Field Hockey ▪12/18-12/22: FBU National Championship ▪12/21: FBU Futures Showcase ▪12/21: FBU Freshman All-American Bowl ▪2/1-2/2: NXT Lacrosse Page 99 of 381 Revised:10/1/2024 1 Collier Beaches Impacts Hurricane Helene September 26,2024 Page 100 of 381 Revised:10/1/2024 2 Pos t-Ian Emergency Berm April 2023 Pos t-Helene Page 101 of 381 North of Naples Pier Vegetation intact Revised:10/1/2024 3 Page 102 of 381 Minor sand over-wash 10th Ave.South 4Revised:10/1/2024 Page 103 of 381 10th Ave.South 5Revised:10/1/2024 Page 104 of 381 Horizon Way 6Revised:10/1/2024 Page 105 of 381 Vegetation intact Bluebill Access 7Revised:10/1/2024 Page 106 of 381 Beach erosion North of Naples Pier 8Revised:10/1/2024 Page 107 of 381 Dislocated channel markers North of Wiggins Pass 9Revised:10/1/2024 Page 108 of 381 Berm increase Barefoot Beach Park 10Revised:10/1/2024 Page 109 of 381 Barefoot Beach 11Revised:10/1/2024 Page 110 of 381 South Marco Island 12Revised:10/1/2024 Page 111 of 381 •Minimal large debris •Undetermined upland beach loss •Minimal berm height loss •Probable berm re-grade needed for planting •Channel marker repairs needed •2025 monitoring surveys will determine overall erosion Park Shore renourishment in December 2024 Revised:10/1/2024 • 13 Summary Page 112 of 381 2024-2025 Destination Marketing Plan October 15, 2024 TDC Presentation 1 Page 113 of 381 Economic Impact & Tourism’s Value to Collier County Economic Impact ●Anticipating $48M in Tourist Development Tax collections in FY24. ●Tourism remains a major job creator, supporting more than 28,000 jobs. ●Revenue from tourism helps improve beach related projects, benefiting both residents and visitors alike. ●Local businesses thrive on tourism spending, which strengthens the local economy and creates stability. ●Sustainable tourism practices protect the environment while maintaining a high-quality visitor experience. Tourism’s Broader Benefits: ●Tourism enhances residents’ quality of life by supporting cultural, recreational, and environmental projects. ●Tourist visitation saves the average Collier County household $1,525 in taxes annually. ●Sustainable tourism ensures long-term preservation of natural beauty and wildlife habitats. ●Vibrant tourism drives investment in dining, shopping, cultural districts and beachfront facilities. ●The industry’s resilience has strengthened Collier County’s reputation as a top destination. Collier County 2 Page 114 of 381 Florida’s Paradise Coast:A Year of Opportunity FY24 Highlights ●Travel demand fluctuated throughout the year, impacting occupancy rates and visitation during the off-peak season. ●Emergence of key trends: ○Luxury tourism ○Curated and authentic experiences ○Sustainability and eco-tourism ●Community resilience ensured the destination remained a viable destination. ●Increased exposure with domestic and international visitors. Collier County 3 Page 115 of 381 Florida’s Paradise Coast:A Year of Opportunity Looking Ahead to FY25: ●Campaign Focus:Building on "ONLY Paradise Will Do" to attract high-value visitors. ●Target Audiences: Affluent domestic and international leisure visitors, group and meeting professionals, travel trade professionals, sports organizers, and event professionals. ●Key Strategies: ○Visitation During Need Periods:Focus marketing efforts to increase off-peak visitation, especially targeting visitors during shoulder seasons. ○Expanding International Markets:Further develop international market strategies to capitalize on growing interest from Europe, Canada, and potentially South America. ○Digital Innovation:Leverage advanced data analytics, AI, and digital platforms to create personalized and high-impact marketing campaigns, driving deeper engagement. ○Research-Driven Campaigns:Utilize research insights to optimize campaigns and ensure the highest return on ad spend, while also staying ahead of competitors in a rapidly evolving market. Collier County 4 Page 116 of 381 Goals ●Increase occupancy during need periods (June, July, August, September). ●Maintain strongest months occupancy (January, February, March). ●Increase tax collections. ●Expand and enhance first-party data ownership by growing the email subscriber database, increasing social media followers, and driving higher website traffic. ●Research brand positioning. ●Develop website integration plan. ●Increase destination partner engagement with the CVB. 5 Page 117 of 381 1 Research Page 118 of 381 Current State of Tourism in Collier County FY24 To Date (vs. FY23) ●Tourist Development Tax: +12%$41.7M ●Direct Spending:+14%$2.5B ●Number of Visitors: + 5%2.39M ●Room Nights:+ 9%2.37M ●Occupancy: -3% 61.1% ●Average Daily Rate: +14%$363.81 (Additional Context: Major luxury hotels were not open for a portion of FY23, but these properties were open in FY24.) ●Leisure & Hospitality Employment: Statistically, employment stays relatively flat from season to season. Hospitality related business continues to face staffing challenges. Downs & St. Germain Research, October 2023 -August 2024 Performance Metrics 7 Page 119 of 381 Visitor Breakdown: The Collier County Visitor Downs & St. Germain Research, October 2023 -August 2024 FYTD Origin Markets FY24 To Date (vs. FY23) ●Out-of-State (77%) makes up for the majority of visitation to Collier County compared to In-State Visitors (23%) in FY24. ●Typical visitors to the Naples, Marco Island, Everglades area planned their trip 60 days in advance. ●The Average Length of Stay has increased over the years to approx. 6 nights & Average Travel Party Size is now approx. 3 people. ●Top Origin States (excluding Florida) include New York, Illinois, Ohio, New Jersey, Michigan, Pennsylvania, Massachusetts, Minnesota, Wisconsin, & Connecticut. Visitor Profile 8 Page 120 of 381 Effects of Current & Past Campaigns ●Sustaining Campaigns in Top Markets:Marketing efforts in FY24 revived key Northeast and Midwest markets. Maintaining these efforts is crucial as competition increases. ●International Visitors:Campaigns in Canada, UK, and Germany assisted in recovery from these markets, but there’s still room for growth. ●Regional Campaign Success:Targeted marketing in the Southeast, excluding Florida, saw the largest visitor growth in FY24. ●Off-Season Focus:Sizzle Dining and other initiatives drove an increase in September visitation and restaurant spending during the slowest period. Previous Efforts 9 Page 121 of 381 Key Areas of Opportunity ●Ultra Affluent Visitors:Affluent visitors are more resilient to economic shifts, and new properties like the The Naples Beach Club, a Four Seasons Resort, will attract more in the future. ●Sports Tourism:Sports events and sponsorships can fill off-season gaps, and create positive experiences that drive future visitation. ●Florida Visitors:Increased targeting of South Florida residents in the summer when lower rates make the area more desirable. ●Community Engagement:Strengthen local support by promoting the benefits of tourism to residents. Opportunities 10 Page 122 of 381 Potential Research Options The following research is planned for FY25: ●Visitor Tracking & Economic Impact Study ●Conduct Focus Group Studies (i.e., brand positioning, messaging, and ad effectiveness) Based on the current situation and needs, Downs & St. Germain (DSG) recommends adding the following in FY25: ●Market Perception Study (to assess perceptions of the Paradise Coast vis-à-vis competitive destinations) ●Resident Opinion/Quality of Life Study ●Additional Focus Group Studies ●Current Market Information Research Research 11 Page 123 of 381 2 Strategic Framework Page 124 of 381 Research, Data, Insights 13 Page 125 of 381 Destination Occupancy Rates 14Occupancy Rate in percent, from monthly STR reports Page 126 of 381 Target Audience Segments Sports Leisure ●Domestic ●Florida Residents ●Niche Interests International ●Canada ●United Kingdom ●Germany Sales ●Meetings/Groups ●Travel Trade ●Weddings 15 Page 127 of 381 Destination Marketing Strategies ●Engage throughout the entire customer journey (before, during, post-trip). ●Educate and inspire year-round. ●Ensure the unique value proposition is the foundation for all marketing communications, regardless of the platform or audience. ●Leverage data and research to continually optimize marketing efforts and uncover new opportunities. ●Develop robust, relevant content that highlights the depth and breadth of the destination through various mediums. ●Tailor messaging to align with audience demographics, geography, psychographics, behavior, and interests. 16 Page 128 of 381 Marketing Approach: Campaigns ●Launch 5 Core Campaigns ○Sustaining Campaign ○Fall Campaign ○Winter Campaign ○Spring/Summer Campaign ○International Campaign ●Each campaign will: ○Enforce the elevated coastal, cultural, culinary and ecological paradise experience. ○Be part of an integrated, omnichannel approach. ○Maintain presence in identified feeder markets. ○Utilize segmentation to target audiences with relevant, customized messaging and creative. ○Utilize high-impact paid and earned media in strategically identified markets within each of the core campaigns. Paid Owned Earned 17 Page 129 of 381 OCT '24 NOV '24 DEC '24 JAN '25 FEB '25 MAR '25 APR '25 MAY '25 JUN '25 JUL '25 AUG '25 SEP '25 SHOULDER SEASON HIGH SEASON SHOULDER SEASON LOW SEASON SUSTAINING FALL WINTER SPRING/SUMMER FL RESIDENTS SEPTEMBER DINING CANADA UK + GERMANY Leisure Advertising Campaigns Goal: Increase Occupancy Spend: Highest Goal: Increase Occupancy Spend: Middle Goal: Maintain Occupancy Spend: Lower 18 Page 130 of 381 Print Campaign “ONLY Paradise Will Do” 19 Page 131 of 381 Print Campaign “ONLY Paradise Will Do” 20 Page 132 of 381 Animated Digital Campaign “ONLY Paradise Will Do” 21 Page 133 of 381 3 Leisure Plan: Domestic Page 134 of 381 FY25 Domestic Media Approach Strategic Approach for Domestic Visitors ●In FY25, the CVB will focus on affluent visitors seeking elevated, authentic experiences. With one of the highest ADRs among competitors, the CVB’s marketing campaigns target those who can afford longer stays and higher spending, increasing Direct Spend and Economic Impact. ●As post-revenge travel declines, affluent visitors are embracing both domestic and international luxury trips, making competitive targeting essential.Luxury travel has shifted from traditional opulence to authentic experiences like culinary events, cultural exchanges, and hidden retreats, with visitors' values shaping their preferences. ●The strategy will differentiate messaging for each segment. Two Key Audience Segments: ●Aspiring Luxury Visitors: Two-earner households with incomes of $175K+ or net worths of $100K-$1M, drawn to branded luxury and value. ●Luxury Elite: HNWIs with net worths of $1M-$30M+, seeking exclusivity and curated experiences, requiring precise targeting. 23 Page 135 of 381 Aspiring Luxury Visitor: ●Affluence:Household income of $175K+ or net worth $100K to <$1M ●Accommodations: Branded luxury resorts, boutique hotels, upscale vacation rentals with high-end amenities ●Experiences:Private tours, exclusive cultural events, fine dining ●Travel Style:First/business class, efficient arrangements, values loyalty programs ●Shopping:Designer boutiques, luxury fashion, art galleries ●Wellness:Unique spa offerings and wellness amenities ●Social: Enjoys sharing luxury trips on social media. Luxury Elite: ●Net Worth:$1M+ ●Accommodations: Private luxury homes, exclusive resorts with top-tier services ●Experiences:Private yacht charters, bespoke adventures, VIP events ●Travel Style:Private jets, luxury travel services, concierge support ●Shopping: High-end designers, personal shoppers, custom items ●Wellness: Exclusive retreats, private consultations, custom wellness programs ●Social: Values discretion, prefers private spaces and services Audience Focus These two segments vary in what visitors seek from a vacation, where they consume media, and how they prefer to receive messages. FY25 Domestic Media Approach 24 Page 136 of 381 Sustaining Campaign: Nov 2024 -Sep 2025 ●Markets: ○Chicago, NYC, Philadelphia, Minneapolis, Detroit, Boston, Washington DC, Atlanta, Cleveland, Orlando, Miami-Fort Lauderdale, Tampa-St. Petersburg Note: These markets were selected based on research from Downs St. Germain, Zartico, Adara Impact, Expedia. ●Approach may include: ○Google Ads ○Meta (Facebook/Instagram) ○Pinterest ○OTAs (Expedia, Kayak) ○Email marketing ●Messaging: ○Tailored to Aspiring Luxury and Luxury Elite Visitors, rotating seasonally Fall Campaign: Nov -Mid-Dec 2024 (6 weeks) ●Markets: ○Midwest focus Chicago, Detroit, Cleveland, Minneapolis, Indianapolis Note: These markets were selected due to strong visitation. ●Approach may include: ○Target holiday travel via airport WiFi ○High-profile inspiration tactics ●Messaging: ○Tailored to Luxury Elite visitors based on the targeted media used; i.e., target premium cardholders, private jet fliers, and airport lounges, with ongoing pulses through the year. FY25 Domestic Media Approach 25 Page 137 of 381 Winter Campaign: Jan -Feb 2025 ●Markets: ○Chicago, Minneapolis Note: Each year the agency determines an emerging market for the Winter Campaign, while continuing momentum in Chicago. ●Approach may include: ○Focus on traditional media for awareness and brand recognition. This may include: ■Out of Home: Wrapped buses, EV charging stations, digital boards, transit, airport ■Wrapped rideshare cars ■High-impact print ■Custom TV segments ■Radio and digital audio Spring/Summer Campaign: April -Aug 2025 ●Markets: ○Major metros and Florida: Chicago, NYC, Boston, Philadelphia, Atlanta, Miami-Ft Lauderdale, Tampa-St. Petersburg, Orlando, West Palm Beach ●Approach may include: ○Mobile campaigns with interactive ads ○Influencer campaigns ○Streaming with video/QR code interactivity ○Podcasts and digital audio ○Print ads in publications such as Flamingo, Bon Appétit, Garden & Gun FY25 Domestic Media Approach 26 Page 138 of 381 4 Leisure Plan: International Page 139 of 381 International Paid Media Approach -UK and Germany ●International visitation to the US has rebounded, and the CVB aims to position Florida’s Paradise Coast as a top choice. ●Support UK and Germany B2B efforts with targeted ads in affluent regions, engaging visitors from inspiration to booking. Campaigns will focus on affluent visitors and, to a lesser extent, luxury elites seeking elevated international experiences. ●Leverage the Brand USA guide program, complemented by paid media in key areas to reach audiences in unexpected settings. ●Competitive targeting will include destinations like Cuba, USVI, Turks & Caicos, Jamaica, and luxury cruises. Campaigns: ●UK Campaign (Dec 2024 -Mar 2025): ○Primary Focus: Affluent families (adults w/children, 25-54, HHI $100K). ○Secondary Focus: Couples, Millennials, Gen X, Boomers. ○Target Markets: Kensington, Chelsea, Surrey, Westminster, Camden, and affluent areas of London. ●Germany Campaign (Dec 2024 -Mar 2025): ○Primary Focus: Affluent families (adults w/children 25-54, HHI $100K). ○Secondary Focus: Couples, Millennials, Gen X, Boomers. ○Target Markets: Frankfurt, Munich, Hamburg, Düsseldorf, Bonn, Switzerland, Austria, and Benelux. FY25 International Media Approach 28 Page 140 of 381 International Paid Media Approach -Canada ●To increase spring, summer, and fall visitation from key Canadian regions, the CVB will continue targeting affluent families in the Greater Toronto and Golden Horseshoe areas. By focusing on shoulder seasons, the CVB aims to extend travel and increase sustained visitation. ●The CVB’s strategy will inspire affluent families seeking new vacation experiences, offering an alternative to traditional “cottage country” trips in Ontario. The CVB will build on the success of the FY24 campaign, which increased both website and destination visitation. ○Inspire Canadians by positioning Florida's Paradise Coast as a premier destination. ○Reach affluent families seeking new and exciting vacation experiences. ○Offer an alternative to the traditional “cottage country” trips to northern Ontario. ○Extend visitation from Canada into late summer to offset shoulder season. Canada Campaign (March -July 2025) ●Demographic: Affluent families (Ages 25-64, HHI $175K+, children in household). ●Target Markets: Greater Toronto/Golden Horseshoe area. FY25 International Media Approach 29 Page 141 of 381 Tactics for Consideration in all International Campaigns: ●Facebook/Instagram that focus on awareness and driving traffic to the website; targeted to the respective country’s audiences. ●Paid Search that utilizes both competitive keyword strategies and images to increase click through. ●OTAs and Travel Intender Targeting; such as Expedia and Kayak, which reach those searching for U.S. beach and luxury travel. ●Out of Home that’s positioned in the most affluent areas of each region. ●Print that utilizes regional magazines that reach the targeted audiences in each country. FY25 International Media Approach 30 Page 142 of 381 Supplemental Budget Options October 15, 2024 TDC Page 143 of 381 Supplemental Budget Request ●Following the September TDC meeting, the CVB was asked to explore additional opportunities to enhance existing marketing and sales efforts, with the goal of increased occupancy and driving economic impact. ●Based on TDC feedback, analysis of research, current trends, and visitor behavior was conducted to identify areas where additional investments can yield returns. ●The options that will be presented today focus on strengthening the Collier County presence in key markets, expanding into new growth areas, while broadening and enhancing overall marketing effectiveness. ●Each recommendation is crafted to provide flexibility based on the level of investment, balancing the need to increase market visibility and generate strong ROI. ●These supplemental budget options are designed to support the broader strategy while remaining adaptable to changing market conditions and audience behaviors. Introduction 32 Page 144 of 381 OPTION 1 Stronger Presence in Currently Identified Feeder Markets Expand Summer Target Markets by 4 Expand Winter Target Markets by 3 Enhanced Paid Advertising Opportunities Partner Co-op Programs Luxury Media Partnerships + Collaborations Additional Research, Data and Insights Enhanced Influencer Marketing International Public Relations Digital Marketing Enhancements Groups + Meetings Enhancements Travel Trade Enhancements TOTAL INVESTMENT = $5,067,500 OPTION 2 Stronger Presence in Currently Identified Feeder Markets Expand Summer Target Markets by 2 Expand Winter Target Markets by 1 Enhanced Paid Advertising Opportunities Partner Co-op Programs Luxury Media Partnerships + Collaborations Additional Research, Data and Insights Enhanced Influencer Marketing International Public Relations Digital Marketing Enhancements Groups + Meetings Enhancements Travel Trade Enhancements TOTAL INVESTMENT = $3,707,500 OPTION 3 Stronger Presence in Currently Identified Feeder Markets Expand Summer Target Markets by 3 Additional Research, Data and Insights Enhanced Influencer Marketing Digital Marketing Enhancements Groups + Meetings Enhancements Travel Trade Enhancements TOTAL INVESTMENT = $2,462,500 Supplemental Budget Options 33 Page 145 of 381 Stronger Presence in Currently Identified Feeder Markets The ability to increase market presence where the CVB is currently marketing, for an enhanced impact, will allow the destination to be more competitive against other Florida destinations’ larger budgets. This could include: ●Large format, long-term billboards ●Television advertising across all local stations ●Additional wrapped cars and buses ●Experiential promotions in key areas of the city will increase exposure to consumers throughout the day. ●Supplementing digital advertising initiatives for currently identified markets Approximate additional budget: $1.2M Stronger Campaign Impact -Existing Markets 34 Page 146 of 381 Expand Summer Target Markets ●The summer season presents a valuable opportunity to increase visitation to Collier County, Florida. ●By targeting markets that meet the household income (HHI) criteria and have demonstrated interest in Florida as a summer destination, the CVB can drive higher occupancy rates during its softer months. ●Identify 3-4 new opportunity markets that have shown potential to drive visitation growth during its most needed season. ●Success will require the CVB to execute a plan that delivers its messaging to a broad audience with a high frequency of exposure, which will also be needed to stay competitive. ●Utilize a mix of media tactics that work best for each of the target markets. ●Potential markets to expand to: Boston, New York City, Chicago, West Palm Beach, and Miami-Ft Lauderdale. Approximate additional budget: $250,000 per market. Expand Summer Campaign 35 Page 147 of 381 Expand Winter Target Markets ●Expand the current strategy to include 2-3 new emerging markets, along with existing markets. ●Targeting new key areas to enhance brand awareness and maintain current visitation during peak season. ●Increase visitation, occupancy, and average daily spend during the need periods. ●Success will require a consistent, well-executed plan that delivers messaging to an expanded audience with high frequency. ●Media tactics will be tailored to each market, ensuring optimal reach and impact for the additional investment. ●Potential markets to expand to: Boston, Brooklyn, Manhattan, Philadelphia, Detroit, and Indianapolis. Approximate additional budget: $250,000 per market Expand Winter Campaign 36 Page 148 of 381 Podcast Expansion ●Expand into more nationally recognized podcasts to tap into their growing popularity, particularly among key demographics. ●Leverage the influence of celebrity hosts to deliver authentic, engaging ads within the podcast content. ●Offer high-impact advertising, with messages integrated seamlessly into the content by the hosts. Approximate additional budget: $150,000 Daytime TV Promotions ●Explore opportunities for similar promotions on popular daytime TV shows to increase brand visibility and engagement. ●Offer a visual, interactive way to communicate the CVB’s message. The CVB will use popular shows to enhance brand visibility and meaningful engagement. Approximate additional budget: $500,000 Total approximate budget: $650,000 Enhanced Paid Advertising Opportunities 37 Page 149 of 381 Co-op Opportunities ●Paid media opportunities that provide economic impact and prioritize ROI for partners. For example: ○Sojern Co-op ○Expedia Co-op ○Accommodations Booking Engine on the Website ●Other opportunities may include: ○Unique Media Publication Partnerships ○Social Media Advertising ○Email Advertising ○Photography and Videography Asset Development Approximate additional budget: $150,000 Partner Co-op Programs 38 Page 150 of 381 Opportunity Examples: ●Exclusive Editorial Integrations:Partner with luxury travel and lifestyle publications for in-depth features and destination highlights. ●High-Impact Digital Campaigns: Collaborate on targeted digital and email marketing with publications like Forbes Travel Guide or Elite Visitor. ●Experiential VIP Events & Virtual Engagements: Host luxury-focused virtual events or VIP concierge experiences with partners like Virtuoso Life or American Express Platinum. ●Branded Content & Influencer Collaborations: Develop co-branded content and interactive guides with fashion and lifestyle magazines like Vogue or Harper’s Bazaar. ●Curated Travel & Shopping Experiences: Create exclusive shopping or gourmet travel events, partnering with Food & Wine, Bon Appétit, or private jet publications. Approximate additional budget: $150,000 Luxury Media Partnerships + Collaborations 39 Page 151 of 381 Additional Research, Data and Insights Recommended Research Studies ●Additional Focus Group Studies ○Brand positioning ○Messaging ○Ad effectiveness ●Market Perception Study:to assess perceptions of Florida’s Paradise Coast vis-à-vis competitive destinations. ●Market Development Study ●Resident Lifestyle Study Approximate additional budget: $94,000 40 Page 152 of 381 Enhance Influencer Marketing ●Scope: ○8-10 influencer experiences annually. ○Real-time management tracker for live monitoring. ○Custom Tagger reports for influencer discovery and insights. ○Timeframe: Oct 2024 –Sept 2025. ●Key Influencers: ○Travel, adventure, luxury, family, and exploration influencers. ○Select influencers with engaged, niche audiences. ●Content Focus: ○Visually captivating content highlighting Collier County’s unique attractions. ○Emphasis on Naples, Marco Island, and the Everglades. ●Storytelling & Authenticity: ○Personal stories for relatable, authentic engagement. ○Target family, lifestyle, culinary, and travel audiences. Approximate additional budget: $63,000 Enhance Influencer Marketing 41 Page 153 of 381 Expand International PR in Tandem with Paid Advertising Campaigns Canada, UK, and Germany are some of the strongest international markets for travel to Florida, and the CVB’s current advertising campaigns will help increase visibility. Integrating public relations with these campaigns will amplify reach and create a more comprehensive, multi-channel approach. International visitors from these regions tend to stay longer and spend more, making them a valuable audience to target. Public relations will help reinforce the messaging from advertising efforts through: ●Media Exposure: Securing editorial coverage in leading publications, travel blogs, and media outlets that are trusted by potential visitors. ●Press Trips:Hosting key journalists and influencers to experience the destination firsthand, creating authentic content that builds interest and credibility. ●Localized Messaging: PR allows the CVB to craft messages specifically tailored to the interests and travel trends of these markets (i.e., adventure, nature, relaxation), complementing the advertising and ensuring increased engagement. Approximate additional budget:$80,000 ($10k per month, 8 months) International Public Relations (PR) 42 Page 154 of 381 Ripe Booking Platform: ●Seamless research-to-booking experience for visitors ●Commission-free bookings for CVB partners ●Capture first-party data and travel intelligence ●Real-time data platform ●Budget: $75,000 Bandwango Experiences: ●Exclusive destination-based experiences for visitors ●Drive measurable traffic to local businesses ●Grow email marketing lists and track conversions ●100% ownership of first-party data ●Budget: $20,000 Approximate additional budget: $95,000 Digital Marketing Enhancements 43 Page 155 of 381 ●Industry Presence + Travel -$85,500 ○Attend key events and meet face-to-face with meeting professionals. ●Strategic Partnerships -$75,000 ○Strengthen relationships with key third-party meeting professionals, like HelmsBriscoe, ConferenceDirect, and HPN Global. ●Strengthened Advertising & Marketing Efforts -$100,000 ○Curated FAM trips, LinkedIn strategy, digital content, email blasts, banner ads, social media, print ads, webinars, and geofencing to promote the region. Approximate additional budget: $260,500 Groups & Meetings Enhancements 44 Page 156 of 381 Strategic Partnerships & Missions –$175,000 ●Amadeus Travel Advisor Platform / GDS System –$50,000 ○Banner ads, webinars, e-newsletters, co-op campaigns targeting travel advisors ●BranchUp Digital Marketing –$60,000 ○Social media campaigns, consumer e-newsletters, webinars for travel advisors ●Virtuoso Partnership –$65,000 ○Exclusive events, virtual training, and enhanced listings to engage luxury advisors Additional Initiatives: $40,000 ●Luxury FAM Trips: Showcase high-end experiences to Signature Travel Network and Virtuoso advisors. ●Canadian Sales Missions: Engage with firms for targeted missions in high-opportunity markets like Toronto. ●Golf Tourism Market: Participate in North American Golf Tourism Convention (June 2025). International Representation –$360,000 ($180k per market) ●Canada: Target affluent visitors from Toronto-Golden Horseshoe area with in-market representation. ●South America: Target affluent visitors from Argentina and Chile with in-market representation. Approximate additional budget: $575,000 Travel Trade Enhancements 45 Page 157 of 381 OPTION 1 Stronger Presence in Currently Identified Feeder Markets Expand Summer Target Markets by 4 Expand Winter Target Markets by 3 Enhanced Paid Advertising Opportunities Partner Co-op Programs Luxury Media Partnerships + Collaborations Additional Research, Data and Insights Enhanced Influencer Marketing International Public Relations Digital Marketing Enhancements Groups + Meetings Enhancements Travel Trade Enhancements TOTAL INVESTMENT = $5,067,500 OPTION 2 Stronger Presence in Currently Identified Feeder Markets Expand Summer Target Markets by 2 Expand Winter Target Markets by 1 Enhanced Paid Advertising Opportunities Partner Co-op Programs Luxury Media Partnerships + Collaborations Additional Research, Data and Insights Enhanced Influencer Marketing International Public Relations Digital Marketing Enhancements Groups + Meetings Enhancements Travel Trade Enhancements TOTAL INVESTMENT = $3,707,500 OPTION 3 Stronger Presence in Currently Identified Feeder Markets Expand Summer Target Markets by 3 Additional Research, Data and Insights Enhanced Influencer Marketing Digital Marketing Enhancements Groups + Meetings Enhancements Travel Trade Enhancements TOTAL INVESTMENT = $2,462,500 Supplemental Budget Options 46 Page 158 of 381 Questions? Page 159 of 381 A Appendix Page 160 of 381 Option 1 Stronger Presence in Currently Identified Feeder Markets $ 1,200,000 Expand Summer Target Markets by 4 $ 1,000,000 Expand Winter Target Markets by 3 $ 750,000 Enhanced Paid Advertising Options $ 650,000 Partner Co-op Programs $ 150,000 Luxury Media Partnerships + Collaborations $ 150,000 Additional Research, Data and Insights $ 94,000 Enhanced Influencer Marketing $ 63,000 International Public Relations $ 80,000 Digital Marketing Enhancements $ 95,000 Groups & Meetings Enhancements $ 260,500 Leisure Travel Trade Enhancements $ 575,000 Option 1 Total $ 5,067,500 Supplemental Budget: Option 1 49 Page 161 of 381 Option 2 Stronger Presence in Currently Identified Feeder Markets $ 1,200,000 Expand Summer Target Markets by 2 $ 500,000 Expand Winter Target Markets by 1 $ 250,000 Enhanced Paid Advertising Options $ 650,000 Partner Co-op Programs $ 150,000 Luxury Media Partnerships + Collaborations $ 150,000 Additional Research, Data and Insights $ 94,000 Enhanced Influencer Marketing $ 63,000 International Public Relations $ 80,000 Digital Marketing Enhancements $ 95,000 Groups & Meetings Enhancements $ 260,500 Leisure Travel Trade Enhancements $ 215,000 Option 2 Total $ 3,707,500 Supplemental Budget: Option 2 50 Page 162 of 381 Option 3 Stronger Presence in Currently Identified Feeder Markets $ 1,200,000 Expand Summer Target Markets by 3 $ 750,000 Additional Research, Data and Insights $ 94,000 Enhanced Influencer Marketing $ 63,000 Digital Marketing Enhancements $ 95,000 Groups & Meetings Enhancements $ 85,500 Leisure Travel Trade Enhancements $ 175,000 Option 3 Total $ 2,462,500 Supplemental Budget: Option 3 51 Page 163 of 381 Thank You. 52 Page 164 of 381 10/15/2024 Item # 9.A ID# 2024-1215 Executive Summary Recommendation to approve the Tourism Development Tax (TDT) Promotion funds to support the upcoming 2025 Florida Fastpitch Coaches Convention up to $1,500 and make a finding that these expenditures promote tourism. OBJECTIVE: To support the hosting costs for the 2025 Florida Fastpitch Coaches Convention from January 3-5, 2025, at the Paradise Coast Sports Complex. CONSIDERATIONS: The Florida Fastpitch Coaches Convention is scheduled to take place from January 3 to January 5, 2025, at the Paradise Coast Sports Complex. This event, hosted by Florida Fastpitch, will include seminars, speakers, and classes aimed at enhancing the skills of softball coaches across all levels. It will conclude with a keynote speaker and large group seminars. This is the inaugural year for the event, and Collier County was chosen due to its strong connection to sports and excellent facilities. The convention is expected to bring 175 overnight attendees to the area, resulting in over 250 room nights. Florida Fastpitch has requested $8,000 in funding to assist with facility rentals and operating costs. Additionally, the group is expected to spend $9,200 on catering at Paradise Coast Sports Complex. Staff recommends funding up to $1,500 for the 2025 event. This support will help offset costs associated with venue rentals and other logistics, ensuring the success of the inaugural event. The Event Impact Calculator by Destinations International, used by over 300 destination organizations, estimates direct spending from this event at $364,111, with a total economic impact of $506,750. Furthermore, the event is projected to generate $9,592 in bed tax revenue, providing a clear return on investment for Collier County. When combined with the $9,200 spent on catering at Paradise Coast Sports Complex, this event provides a strong return relative to the County’s investment. Staff utilizes the Board-approved Athletic Event & Tournament Application to evaluate whether the organization qualifies for funding. In making this determination, several key factors are considered, including the seasonality of the event, its potential for future iterations, projected economic impact through direct spending and bed tax revenue, and the level of marketing value. Additionally, staff assesses whether the event aligns with local interests, such as collaboration with Collier County-based leagues or athletic groups, and whether it is expected to generate significant room nights (minimum of 250). Event Impact Summary: Direct Impact: $364,111 Total Impact: $506,750 Projected Room Nights: 250 - 300 TDT Revenue: $9,592 Acquisition Cost: up to $1,500 The allocation of sport sponsorship dollars serves as a tool in attracting, retaining, and cultivating partnerships with event organizers, contributing to the sustained growth and success of the destination's sports tourism sector. Financial incentives help offset the costs associated with organizing large-scale events, such as venue rentals, logistics, and marketing expenses, positioning Collier County as a premier location with in this highly competitive sector. By investing in in the growth of sports events, the CVB attracts participants, spectators, and media attention that enhance the overall economic impact and visibility of a destination. Sports Tourism events, supported in part by Tourist Development Tax (TDT) funds, are used to promote future overnight visitation to the destination. The objective is to secure events that have a history of attracting overnight visitors who utilize hotels and lodging in Collier County over multiple days, throughout the duration of an event. Page 165 of 381 10/15/2024 Item # 9.A ID# 2024-1215 FISCAL IMPACT: Funding up to $1,500 for this event is available within the FY 2025 Tourism budget allocation for sports event support through the TDC Promotion fund (1101). The available funding for FY 2025 sports grants is $75,000. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: Approval of Tourism Development Tax Promotion funding to support the 2025 Florida Fastpitch Coaches Convention up to $1,500 and make a finding that these expenditures promote tourism. PREPARED BY: Marissa Baker, Sports Complex Manager Attachments: ATTACHMENTS: 1. Florida Fast Pitch - 2025 Application - Signed 2. Florida Fast Pitch - Convention EIR Page 166 of 381 Page 1 of 12 Athletic Event & Tournament Application *Application must be received via email 90 days prior to the first day of the event. Organization Name: Organization Address: City: State: Zip: Organization Phone: Organization Website: Organization Email: ______________________________________________________________________ Non-Profit Tax ID No.: Federal Tax ID No.: Event Director Full Name: _________________________________________ D.O.B.: *Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety, altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility etc.) The below contact information will be used to contact the Event Director during the event. Event Director Email: Event Director Cell Phone: Event Director Home/Business Address: City: State: Zip: Event Name: Sport(s): Dates requested for event: Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please note, load-in days may require additional facility rental fees.) Yes _______ No_______ Page 167 of 381 Page 2 of 12 Vendors Will you be securing any vendors at this event? YES ________ NO ______ Please list the name of the vendor(s), dates, times, and dimensions of set-up. *Please note, a fee may be required for vendors to utilize venue space during the event. 1.Vendors are required to supply their own power. 2.Vendors are required to be fully set-up at least (1) hour prior to competition. 3.No outside food and/or beverage vendors are allowed at Collier County Parks & Recreation as there is an exclusive concessionaire on-site. 4.All vendors must provide a current business license and proof of insurance of at least $1,000,000 in coverage. Facility(s) Type Requesting: (Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9 Soccer Field) (1) (2) (3) (4) Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please note, a cost may be associated with these requests at the expense of the event organizer, unless agreed upon in writing and excused as an expense by the CVB. Will you require food any on-site concessions? *If yes, please ensure an accurate event schedule is provided to Collier County Parks and Recreation upon request to ensure ample preparation time. Estimated # of Spectators per day of event: Estimated # of Teams: Page 168 of 381 Page 3 of 12 If using multiple facilities, please provide the information below. *Site Directors must be at least 21 years of age and remain on premises for the duration of the event. Site Director Name & Cell Phone (1): Site Location: Site Director Name & Cell Phone (2): Site Location: Site Director Name & Cell Phone (3): Site Location: Insurance Policy Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to event. The event organizer is subject to a late fee if this documentation is received after (15) business days. Reservation will not be honored without appropriate insurance on file. Please refer to the below for additionally insurance and coverage requirements. Collier County Board of County Commissioners 3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746 o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier County Board of County Commissioners is an additional insured”. This coverage must remain in effect for the entirety of the event including the following coverages: o General liability requirements as follows: Provide Collier County with proof of a comprehensive General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00 Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000) o Agree that Collier County assumes no liability for the recruitment, selection, background screening of non-county special event management, staff, volunteers, coaches, youth leaders, and others. (Please, initial to verify your compliance with the above Insurance Policy) Facility Rental Deposit Policy A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the deposit towards the event balance, provided the facilities utilized for the event are returned in the same condition as prior to the event. Should any damages or monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and Recreation. (Please, initial to verify your compliance with the Facility Rental Deposit Policy) Page 169 of 381 Page 4 of 12 Event Cancellation Policy Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full refund will be issued. All event cancellations must be in writing and sent to Marissa.Baker@colliercountyfl.gov. In the event the reservation is canceled less than 90 days prior to the first requested date of reservation, a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 45 days prior to the first requested date of reservation, a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 15 days prior to the first requested date of reservation, a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded by Collier County Parks and Recreation. Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated with the date of cancellation will be refunded. Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event Organizer. Deposit will be refunded in full. No other refunds will be made. (Please, initial to verify your compliance with the Event Cancellation Policy) Facility Parking Policy Please note, all cars parking on Collier County Park property must park within the designated parking areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via email. (Please, initial to verify your compliance with the Facility Parking Policy) Page 170 of 381 Page 5 of 12 Venue Rental Request & Approval Policy Venue rental request and/or approved venue requests are subject to relocation to another County facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the above adversities will be communicated to the renter by Collier County staff. Please note after capacity limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large events. (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy) Rental Fees & Payment Policy All fees and expenses related with the event are the responsibility of the event organizer to pay. In addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues, and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it is determined that the event will require more event fields/space after funding assistance has been approved for the event, the additional cost will be the responsibility of the event organizer to remit. Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of the event. If all fees are not paid then the event will not be honored and will be cancelled. (Please, initial to verify your compliance with the Rental Fees Policy) Weather Policy Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation Event Supervisor in accordance with the protocol approved by Collier County. (Please, initial to verify your compliance with the Weather Policy) Event Approval Policy I understand that submitting an application is NOT a guarantee of availability or approval. Approval will be indicated once all signatures below are completed and the County confirms the requested facilities are available in compliance with Parks and Recreation requirements. However, Collier County reserves the right to deny or cancel rental request if the required documentation is not provided and/or if guidelines are not followed as requested by Collier County. This also includes those guidelines set forth in the above application and the Collier County Parks and Recreation Rules & Regulations form. (Please, initial to verify your compliance with Event Approval Policy) Page 171 of 381 Page 6 of 12 INDEMNIFICATION To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes. _______ (Please, initial to verify your compliance with required Indemnification language) Page 172 of 381 Page 7 of 12 Collier County Sports Tourism Event Funding Application Funding Eligibility Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels and lodging in Collier County over multiple days throughout the duration of the event. Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states: “To promote and advertise tourism in this state and nationally, and internationally, however, if tax revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists.” The following criteria are required for TDT funding support: Funding Eligibility 1.Fully completed Application must be received 90 days prior to the first day of the event. 2.All applications must be submitted online or via email. No handwritten Applications will be accepted. 3.Event must be more than (1) day in duration. 4.Event must generate a minimum (250) or more room nights within Collier County. 5.Events with national television exposure may be considered for additional funding reimbursement. 6.Event must have a history of attracting significant out-of-county visitors and/or the potential to attract out-of-county visitors. Collier County reserves the right to request proof of room nights, host, and/or hotel references from previous events. 7.Must comply with all Collier County guidelines, rules, safety protocols, and laws. Pre-Event Requirements 1.Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to the =first date of the event. 2.Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or other Collier County paid lodging accommodations must be advertised to participants and spectators prior to the event, on the event website and/or via email blasts. 3.Must provide documentation of marketing promotions outside of Collier County for the event that will attract overnight visitors and spectators to Collier County. Naples, Marco Island, Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must be used in all marketing and/or promotional items as it relates to the event. Page 173 of 381 Page 8 of 12 Post-Event Requirements 1.Events that exceed the estimated room nights will receive the maximum amount of reimbursement previously approved. A higher production of room nights than projected will not qualify for additional refund amount but will be considered as part of future funding requests. 2.All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is responsible for all expenses associated with the event and must provide an invoice from all entities that charged the event organizer for said expenses. Event organizers are subject to Collier County Finance audit prior to payment. 3.Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be accompanied by an invoice from the entity charging the event organizer for each expense as proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the amount of reimbursement based on actual expenses and room night production. Only the items approved by the Collier County Board of Commissioners on the event application are eligible to be reimbursed. 4.Room night pick-up must be tracked and reported with the submission of a post-event report to Collier County within (10) calendar days after the last day of the event to remain eligible for funding reimbursement. 5.The event must achieve a minimum of 250 room nights within Collier County to receive funding reimbursement. If the room nights generated from the event within Collier County are less than 250 room nights, then the event will not receive event expenses reimbursement. Allowable Expenses 1.Promotional, marketing, and advertising expenses in target markets outside of Collier County. 2.Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown, operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any facility rental, equipment or third-party rental and/or vendor will need to be procured and rented by the event organizer. Event organizers may request reimbursement for such expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor reimbursement of any rental or vendor directly affiliated with the event organizer. In certain instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.). 3.Sanctioning and/or bid fees directly related to the event Non-Allowable Expenses 1.Food, Beverages, Refreshments. 2.Administrative or general expenses. (i.e. office supplies, copies etc.) 3.Building projects or permanent equipment expenses. 4.Fundraising cost and/or functions. Prize money or purses. 5.Expenses and debts not related to event. Page 174 of 381 Page 9 of 12 Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners (BCC) 1.Applications will be reviewed to evaluate the impact of the event to Collier County. 2.All proposed funding must be recommended by the Collier County Tourist Development Council and the Collier County Board of Commissioners. Expenses will not be reimbursed unless all elements of the Event Application are strictly adhered to. Event Summary How many years has this event been held? What previous locations have hosted this event? How many participants does this event host historically? How many room nights has this event attracted historically? How many spectators has this event attracted historically? Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel room nights for each category. Out- of- Area Youth Participants Local Youth Participants Out-of-Area Adult Participants Local Adult Participants Out-of-Area Staff & Media Local Staff & Media Gender of Participants Number of Teams Age Ranges of Participants Total Projected Room Nights All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a National governing body. Documentation of sanctioning must accompany the application. (Ex: COI through governing body for documentation.) Which organization will be sanctioning this event? How will you be securing Collier County hotel accommodations? If you are contracting with a housing company, please list below. Page 175 of 381 Page 10 of 12 Marketing Plan Please, describe in detail the marketing outlets that will be used to promote this event to participants, visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time of application and can be emended up to 60 days prior to the first day of the event with the application. PROJECTED EVENT EXPENSES: Please refer to the allowable and non-allowable expenses on page 8 of this document to indicate the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded. Allowable Expense Amount Total Amount Requested: OTHER EVENT EXPENSES NOT REIMBURSABLE: __________________________ ____ ______________________ ________ ______________________ ________ _____ _________________________ Post-Event Material Deadline Policy Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days from the last day of the event. Failure to submit the proper documentation provided by Collier County, may result in forfeiture of County approved funding reimbursement and/or future event dates. (Please, initial to verify your compliance with the Post-Event Material Deadline Policy) Page 176 of 381 Page 11 of 12 Evaluation of Event for Future Dates Policy Upon submission of the post-event and room night materials, Collier County will evaluate the impact of the event in Collier County based on the deliverables outlined by the event organizer in the funding application. Collier County will determine based on said evaluation, the extent of which Collier County will be involved with the event in future years, in terms of event dates and funding. If an event fails to meet the assured impact to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations, law enforcement/security detail required, violation of park regulations, county laws, etc.) that are deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy) Hotel & Room Night Guidelines Policy Event organizers are required to provide actual room night pick-up reports from hotels, which housed event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the event. These reports must come from hotel representatives and be printed on official hotel stationery Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third- party booking agency is used; the same procedure as above applies. Third-party booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room night total for the event. (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy) Compliance I hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a condition of receiving funds from Collier County. (Please, initial to verify your compliance) Page 177 of 381 Page 12 of 12 Collier County Use Only Rental Fees and Charges Approved facility: Number of fields approved: Field type: Venue Rental Cost (including load-in dates): Additional Rental Cost (i.e. stage, tables, etc.): Total Cost: Expenses to be reimbursed by Tourist Development Tax funds: Expenses to be paid by Event Organization: Event Director Collier County/CVB Representative Printed Name: Printed Name: Title: Title: Signature: Signature: Date: Date: Parks & Recreation Representative Printed Name: Title: Signature: Date: Applications must be sent electronically to be eligible for review. Please send application via email to: Marissa Baker Naples, Marco Island, Everglades Convention and Visitors Bureau 239-227-9441 Marissa.Baker@colliercountyfl.gov Page 178 of 381 Industry Attendees Organizer Exhibitor Total Lodging $191,846 $1,786 $0 $193,632 Transportation $13,736 $595 $3,572 $17,904 Food & Beverage $48,319 $30,404 $7,513 $86,236 Retail $11,640 $0 $0 $11,640 Recreation $10,496 $0 $0 $10,496 Space Rental $0 $11,742 $2,072 $13,814 Business Services $0 $20,769 $9,621 $30,389 TOTAL $276,037 $65,296 $22,778 $364,111 Event Parameters Key Results Event Name:Florida Fast Pitch - Coaches Convention Business Sales (Direct):$364,111 Organization:Florida Fast Pitch - APJ Holdings LLC Business Sales (Total):$506,750 Event Type:Convention Jobs Supported (Direct):142 Start Date:1/3/2025 Jobs Supported (Total):173 End Date:1/5/2025 Local Taxes (Total):$17,364 Overnight Attendees:250 Net Direct Tax ROI:$15,692 Day Attendees:0 Estimated Room Demand:565 Direct Business Sales Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Destinations International Event Impact Calculator 9/5/2024 1:31:05 PMPage 179 of 381 Economic Impact Details Direct Indirect/Induced Total Business Sales $364,111 $142,640 $506,750 Personal Income $130,600 $46,014 $176,613 Jobs Supported Persons 142 31 173 Annual FTEs 3 1 4 Taxes and Assessments Federal Total $33,931 $12,706 $46,637 State Total $22,573 $4,536 $27,109 sales $16,456 $2,140 $18,595 income $0 $0 $0 bed $0 -$0 other $6,117 $2,396 $8,513 Local Total (excl. property)$15,692 $1,672 $17,364 sales $2,743 $357 $3,099 income $0 $0 $0 bed $9,592 -$9,592 per room charge $0 -$0 tourism district $0 -$0 restaurant $0 $0 $0 other $3,357 $1,315 $4,672 property tax $6,605 $1,566 $8,172 Event Return on Investment (ROI) Estimated Room Demand Metrics Room Nights (total)565 Room Pickup (block only)0 Peak Rooms 227 Total Visitor Days 621 Event Name: Florida Fast Pitch - Coaches Convention 2025 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Organization: Florida Fast Pitch - APJ Holdings LLC Direct local tax ROI (net property taxes) Direct Tax Receipts $15,692 DMO Hosting Costs $0 Direct ROI $15,692 Net Present Value $15,378 Direct ROI (%)- Total local tax ROI (net property taxes) Total Local Tax Receipts $17,364 Total ROI $17,364 Net Present Value $17,016 Total ROI (%)- Destinations International Event Impact Calculator 9/5/2024 1:31:05 PMPage 180 of 381 10/15/2024 Item # 9.B ID# 2024-1217 Executive Summary Recommendation to approve the expenditure of Tourism Development Tax (TDT) Promotion funds to support the upcoming 2025 True Lacrosse All Region Games up to $5,000 and make a finding that these expenditures promote tourism. OBJECTIVE: To support the hosting costs for the True Lacrosse All Region Games from January 17 to January 19, 2025, at the Paradise Coast Sports Complex in Naples, FL. CONSIDERATIONS: The True Lacrosse All Region Games is a second-year event that has relocated from Jacksonville and Bradenton, Florida, to Collier County. It is projected to bring 65-70 teams, with 80% of those teams requiring hotel accommodations. The event will attract participants from across the U.S., representing states such as CO, UT, WA, MD, TX, FL, and many others. Notably, over 200 room nights will be required just to accommodate the event staff. A highlight of this event is the presence of over 40 NCAA Lacrosse programs recruiting athletes, making this event a significant draw for participants. Additionally, the timing over MLK weekend ensures that many teams will arrive early or stay longer, contributing to additional tourism spending. The event is expected to have over 1000 participants, resulting in over 500 room nights. True Lacrosse has requested $10,000 to assist with facility rentals and operating costs. Staff recommends funding up to $5,000 for the 2025 event. This support will help offset costs associated with venue rentals and other logistics, ensuring the event's success. The Event Impact Calculator by Destinations International, used by over 300 destination organizations, estimates direct spending from this event at $1,251,200 with a total economic impact of $1,750,880. Furthermore, the event is projected to generate $25,395 in bed tax revenue, providing a clear return on investment for Collier County. When combined with the estimated facility rental cost of $20,900 at Paradise Coast Sports Complex, this event provides a strong return relative to the County’s investment. Staff utilizes the Board-approved Athletic Event & Tournament Application to evaluate whether the organization qualifies for funding. In making this determination, several key factors are considered, including the seasonality of the event, its potential for future iterations, projected economic impact through direct spending and bed tax revenue, and the level of marketing value. Additionally, staff assesses whether the event aligns with local interests, such as collaboration with Collier County-based leagues or athletic groups, and whether it is expected to generate significant room nights (minimum of 250). Event Impact Summary: Direct Impact: $1,251,200 Total Impact: $1,750,880 Projected Room Nights: 500 TDT Revenue: $25,395 Acquisition Cost: up to $5,000 The allocation of sports sponsorship dollars serves as a tool in attracting, retaining, and cultivating partnerships with event organizers, contributing to the sustained growth and success of the destination's sports tourism sector. Financial incentives help offset the costs associated with organizing large-scale events, such as venue rentals, logistics, and marketing expenses, positioning Collier County as a premier location in this highly competitive sector. By investing in the growth of sports events, the CVB attracts participants, spectators, and media attention that enhance the overall economic impact and visibility of a destination. Page 181 of 381 10/15/2024 Item # 9.B ID# 2024-1217 Sports Tourism events, supported in part by Tourist Development Tax (TDT) funds, are used to promote future overnight visitation to the destination. The objective is to secure events that have a history of attracting overnight visitors who utilize hotels and lodging in Collier County over multiple days, throughout the duration of an event. FISCAL IMPACT: Funding up to $5000 for this event is available within the FY 2025 Tourism budget allocation for sports event support through the TDC Promotion fund (1101). The available funding for FY 2025 sports grants is $75 ,000. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. – CMG RECOMMENDATIONS: Approval of Tourism Development Tax Promotion funding to support the 2025 True Lacrosse All Region Games up to $5,000 and make a finding that these expenditures promote tourism. PREPARED BY: Marissa Baker, Sports Complex Manager ATTACHMENTS: 1. True Lacrosse EIR 2. True Lacrosse Application - January 2025 Page 182 of 381 Industry Attendees Organizer/Exhibitor Total Lodging $507,893 $0 $507,893 Transportation $83,466 $854 $84,320 Food & Beverage $282,860 $28,948 $311,808 Retail $172,160 $0 $172,160 Recreation $103,262 $0 $103,262 Space Rental $0 $20,000 $20,000 Business Services $0 $51,757 $51,757 TOTAL $1,149,641 $101,559 $1,251,200 Event Parameters Key Results Event Name:True Lacrosse - All Region Games Business Sales (Direct):$1,251,200 Organization:US LAX Events/True Lacrosse Business Sales (Total):$1,750,880 Event Type:Youth Amateur Jobs Supported (Direct):486 Start Date:1/17/2025 Jobs Supported (Total):563 End Date:1/19/2025 Local Taxes (Total):$53,848 Overnight Attendees:1220 Net Direct Tax ROI:$47,991 Day Attendees:200 Estimated Room Demand:1,381 Direct Business Sales Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Destinations International Event Impact Calculator 9/5/2024 11:59:45 AMPage 183 of 381 Economic Impact Details Direct Indirect/Induced Total Business Sales $1,251,200 $499,680 $1,750,880 Personal Income $438,305 $145,505 $583,810 Jobs Supported Persons 486 77 563 Annual FTEs 10 2 12 Taxes and Assessments Federal Total $115,405 $42,721 $158,125 State Total $87,382 $15,890 $103,272 sales $66,361 $7,495 $73,857 income $0 $0 $0 bed $0 -$0 other $21,020 $8,395 $29,415 Local Total (excl. property)$47,991 $5,856 $53,848 sales $11,060 $1,249 $12,309 income $0 $0 $0 bed $25,395 -$25,395 per room charge $0 -$0 tourism district $0 -$0 restaurant $0 $0 $0 other $11,536 $4,607 $16,144 property tax $22,698 $5,535 $28,233 Event Return on Investment (ROI) Estimated Room Demand Metrics Room Nights (total)1,381 Room Pickup (block only)0 Peak Rooms 452 Total Visitor Days 3,878 Event Name: True Lacrosse - All Region Games 2025 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Organization: US LAX Events/True Lacrosse Direct local tax ROI (net property taxes) Direct Tax Receipts $47,991 DMO Hosting Costs $0 Direct ROI $47,991 Net Present Value $47,030 Direct ROI (%)- Total local tax ROI (net property taxes) Total Local Tax Receipts $53,848 Total ROI $53,848 Net Present Value $52,769 Total ROI (%)- Destinations International Event Impact Calculator 9/5/2024 11:59:46 AMPage 184 of 381 Page 185 of 381 Page 186 of 381 Page 187 of 381 Page 188 of 381 Page 189 of 381 Page 190 of 381 Page 191 of 381 Page 192 of 381 Page 193 of 381 Page 194 of 381 Page 195 of 381 Page 196 of 381 Page 197 of 381 PARADISECOAST.COM2Page 198 of 381 Page 199 of 381 4 • • • • • PARADISECOAST.COM Page 200 of 381 Page 201 of 381 PARADISECOAST.COM Page 202 of 381 PARADISECOAST.COM Page 203 of 381 PARADISECOAST.COM Page 204 of 381 PARADISECOAST.COM Page 205 of 381 PARADISECOAST.COM Page 206 of 381 PARADISECOAST.COM Florida Southeast Northeast Midwest West International Page 207 of 381 PARADISECOAST.COM Florida Southeast Northeast Midwest West International Page 208 of 381 Page 209 of 381 PARADISECOAST.COM Page 210 of 381 PARADISECOAST.COM Page 211 of 381 PARADISECOAST.COM Page 212 of 381 PARADISECOAST.COM Page 213 of 381 PARADISECOAST.COM Page 214 of 381 PARADISECOAST.COM ± Page 215 of 381 Page 216 of 381 PARADISECOAST.COM Page 217 of 381 PARADISECOAST.COM Page 218 of 381 PARADISECOAST.COM Page 219 of 381 PARADISECOAST.COM Page 220 of 381 PARADISECOAST.COM Page 221 of 381 PARADISECOAST.COM Page 222 of 381 Page 223 of 381 PARADISECOAST.COM Page 224 of 381 PARADISECOAST.COM Page 225 of 381 PARADISECOAST.COM Page 226 of 381 PARADISECOAST.COM Page 227 of 381 PARADISECOAST.COM Page 228 of 381 Page 229 of 381 PARADISECOAST.COM Page 230 of 381 PARADISECOAST.COM Page 231 of 381 PARADISECOAST.COM Page 232 of 381 PARADISECOAST.COM Page 233 of 381 PARADISECOAST.COM Page 234 of 381 Page 235 of 381 PARADISECOAST.COM Page 236 of 381 Page 237 of 381 PARADISECOAST.COM Page 238 of 381 PARADISECOAST.COM Page 239 of 381 PARADISECOAST.COM Page 240 of 381 PARADISECOAST.COM Page 241 of 381 PARADISECOAST.COM Page 242 of 381 PARADISECOAST.COM Page 243 of 381 Page 244 of 381 PARADISECOAST.COM Page 245 of 381 PARADISECOAST.COM Page 246 of 381 PARADISECOAST.COM Page 247 of 381 PARADISECOAST.COM Page 248 of 381 PARADISECOAST.COM Page 249 of 381 PARADISECOAST.COM Page 250 of 381 Page 251 of 381 PARADISECOAST.COM Page 252 of 381 PARADISECOAST.COM Page 253 of 381 PARADISECOAST.COM Page 254 of 381 PARADISECOAST.COM Page 255 of 381 PARADISECOAST.COM Page 256 of 381 PARADISECOAST.COM Page 257 of 381 Page 258 of 381 PARADISECOAST.COM Page 259 of 381 PARADISECOAST.COM Page 260 of 381 PARADISECOAST.COM Page 261 of 381 Naples, Marco Island, Everglades CVB Jay Tusa, Executive Tourism Director jay.tusa@colliercountyfl.gov Sandra Rios, Public Relations & Communications Manager sandra.rios@colliercountyfl.gov John Melleky, Arts & Culture Manager john.melleky@colliercountyfl.gov Downs & St. Germain Research (850) 906-3111 | contact@dsg-research.com Joseph St. Germain, President joseph@dsg-research.com James Brendle, Project Director james@dsg-research.com Page 262 of 381 67 Page 263 of 381 TDC Updates | October 2024 Page 264 of 381 2 1 Sports Complex Content Capture Page 265 of 381 3 Sports Complex | Project Overview The Paradise Coast Sports Complex has undergone a significant transformation since our last asset capture in 2020, with the addition of new fields and advanced developments. With these changes, we aimed to: ●Capture fresh footage + photography of the complex to be utilized across various marketing and sales materials. ●Showcase all aspects and spaces of the sports complex ●Capture empty spaces to showcase the venue’s full potential and capabilities. ●Compliment existing materials/assets with new ones for marketing and selling purposes Page 266 of 381 4 Sports Complex |Locations Key Locations/Fields to Capture: ●Welcome Center Lobby ●All 9 Fields (including the stadium) ●The Factory ●The Cove ●Amphitheater/Great Lawn ●Beach Volleyball Area ●Lake Path Page 267 of 381 5 Sports Complex | Highlight Video https://vimeopro.com/paradiseagency/cct-0256 -paradise-coast-sports-complex-content -curation-post-production -time Page 268 of 381 6 Page 269 of 381 7 Page 270 of 381 8 Page 271 of 381 9 Page 272 of 381 10 Page 273 of 381 11 Page 274 of 381 12 Page 275 of 381 13 Page 276 of 381 14 Page 277 of 381 15 2 Content Series Page 278 of 381 16 Focuses: ●Families ●Sport Enthusiasts ●Sports Complex visitors ●Prospect partners ●Residents ●Community Stakeholders ●Potential Investors Content Examples: ●New Website Articles ●Updating & Optimizing Existing Articles ●Social Media Programs ●Specific Content Topic Guides Sports Complex | Content Page 279 of 381 17 3 Upcoming Projects Page 280 of 381 ParadiseAdv.com 18 ●Summer 2024 Campaign In Progress ●Updating Iconic Destination Assets ●Tourism Star Awards 2024 I November 6 ●FY25 Marketing Plan Launch ○Fall & Winter 2025 Campaign Plans Other updates… Page 281 of 381 THANK YOU 19 Page 282 of 381 Monthly Report | August 2024 2024 1Page 283 of 381 Table of Contents 1.Zartico: Visitor Summary & Insights: pgs. 4-10 2.Social Media: pgs. 11-15 3.Email: pgs. 16-19 4.Media Review: pgs. 20-29 5.Digital Media Insights: pgs. 30-39 ParadiseAdv.com 2Page 284 of 381 3 1 Zartico Visitor Insights Page 285 of 381 Zartico: Visitor Insights | Summary 4 ●Out of state visitors made up 48.8% of visits and 77.7% of overall spend in August 2024. In-state visitors made up 51.2% of visits and 22.1% of overall spend. Out of State visitation outperformed in-state stats for visitor spending significantly for the fifth consecutive month showcasing the success of peak season. ●Same from last month, the destination welcomed slightly more day visitors (57.5%) versus overnight visitors (42.4%) in June. ●Chicago,IL DMA ranked #1 in top spending market in the destination followed by Miami-Fort Lauderdale, New York, NY, Tampa-St. Petersburg and Boston, MA. Chicago visitors spent more on accommodations and dining. ●Miami-Ft Lauderdale overnight visitors continues to rank #1 in top visitation for the month of August. Followed by Tampa-St Petersburg, FL and Fort Myers-Naples, FL. Chicago, IL DMA and New York, NY were the top 2 out-of-state visitors. ●Both in-state and out of state visitors made JW Marco Island the top visited place in August followed by Mercato Shops and Tiburon Golf Club. ParadiseAdv.com Page 286 of 381 Zartico: Visitor Insights | Visitor Flow and Spending 5 ParadiseAdv.com Page 287 of 381 6 Zartico: Visitor Insights | Trip Type and Origin ParadiseAdv.com Page 288 of 381 Zartico: Visitor Insights | Spending and HHI 7 ParadiseAdv.com Page 289 of 381 Zartico: Visitor Insights | Website 8 ParadiseAdv.com Page 290 of 381 Zartico: Visitor Insights | Market Index Over Time 9 ParadiseAdv.com The Market Index looks at the relationship between website traffic, destination visitation, and visitor spending from those origin markets. All data values scaled 0-100 with 100 being the top value in any category. The individual components are averaged together (simple average) to create the Index. Your home market DMA is excluded from this insight. Page 291 of 381 10 2 Social Media Page 292 of 381 11 Social Media (Organic) - Summary ●Implemented annual content strategy across all social media platforms. ●Conducted day-to-day operations, including but not limited to content creation, content curation, and reporting/analysis, etc. ●Completed the August 2024 content calendars to be shared across social media platforms. ●Established Facebook LIVE and Instagram Story topics for Client to implement in August 2024. ●Supported Client in community management, social listening, optimization, and reporting/analysis, etc. ParadiseAdv.com Page 293 of 381 Organic Social | Facebook 12 +36 Net Follower Growth 52,605 Followers 14K Engagement 29% Decrease 104K Impressions 86% Decrease ●This month, we experienced growth in our follower base, which is encouraging. However, we saw a decrease in engagement and impressions, likely due to a reduced amount of video content in our mix. Moving forward, we'll continue testing different content types to optimize our strategy and find the right balance to drive both engagement and reach. ●The top performing posts were featuring a scenic sunset, Sizzle Dining, and the smallest Post Office. Page 294 of 381 Organic Social | Instagram 13 21.8k Followers 1.9K Engagement 727K Impressions +258 Net Follower Growth 27% Decrease 2.7% Decrease ●In August, we saw a continued increase in followers, which is a positive sign. However, there was a decrease in engagement, impressions, and video views. When reviewing July's data, we noticed an increase in collaborations and influencer content that contributed to stronger performance. Our recommendation is to seek more opportunities to integrate consistent, monthly collaborations—even if the content isn't sourced directly from influencers. This approach could help sustain and boost engagement moving forward. ●The top performing posts were a Ritz Carlton, Scenic Post featuring sunset, and UGC photo from an influencer. 86.8K Video Views 70% Decrease Page 295 of 381 Content Capture During the month of August, we captured an interview with the team at Big Cypress with a focus on the trending activity of birding. Additionally, we captured content around Sizzle Dining for partner highlights. Page 296 of 381 15 3 Email Page 297 of 381 ParadiseAdv.com16 Email | Consumer E-Scapes Topic: Family Vacation Subject Line: Discover the Best of Naples, Marco Island and the Everglades Most-Clicked Link: Live Beach Cam Open Rate CTO RateRecipients 24.02 5.6859,288 Page 298 of 381 ParadiseAdv.com Email | Meetings E-Scapes Subject Line: Unlock Your Event’s Full Potential on Florida’s Paradise Coast Most-Clicked Link: Submit an RFP Today Open Rate CTO RateRecipients 18.08% Owned 8.81% Owned 4,585 Owned Subscriber List 4,585 17 Page 299 of 381 ParadiseAdv.com Email | Subscribers New subscribers are collected from ParadiseCoast.com, then manually imported and organized. Unsubscribes, Hard Bounces (inactive addresses), and Spam marks are automatically removed. Note: Most months we do not receive new sign-ups for the Meetings list. A negative net change is due to unsubscribes, spam marks, and hard bounces that are often due to deactivated email addresses when a subscriber leaves their company. Meetings List 4,585 Consumer List 59,288 Net Change (this month) 5,543 Net Change (this month) -34 18 Page 300 of 381 19 4 Media Review Page 301 of 381 ParadiseAdv.com 20 Media | Performance August Performance Highlights: ●Total Estimated Digital Spend: $52,525.71 ●Total Impressions: 3,329,775 ●Total Clicks to Site: 9,761 ●CTR: 0.29% (more than 3x benchmark) ●Total Completed Video Views: 85,270 ●VCR: 88.1% (down slightly from July but still well over benchmark)) Top performing media partners for August across all consumer campaigns: ●Once again, Wedding Trade Desk, from the Weddings Campaign, with an extremely strong 29% ●From the Always On Campaign, LeadMe, the retargeting banners to those who received the consumer eScapes email, with a 1.18% ●From the Spring/Summer campaign, MobileFuse, our mobile campaign, with a 0.42% ●From Arts & Culture, the retargeting of those who attended the Williamstown Theatre Festival, with a 0.35% Industry Benchmarks: CTR: 0.08% VCR: 70% In August we had six campaigns running: Always On, Spring/Summer, Arts & Culture, Meetings, and Weddings. The Sizzle Restaurant Month campaign also started towards the end of August. Page 302 of 381 ParadiseAdv.com 21 Media | Creative Top Banner Creative Set(s): ●The top creative set for August across all campaigns was from the Arts & Culture campaign with a 0.35%. ○Notably, the Golf creative also did very well with a 0.34%, and came out on top in the Always On campaign. Industry Benchmarks: CTR: 0.08% VCR: 70% Top Video: ●In August, both the :30 and :15 version of If Only were running, and this month the :30 outperformed the shorter version, with a 89.4% Page 303 of 381 ParadiseAdv.com 22 Media | Meetings Performance 22 This month the Meetings Campaign performed extremely well with two (2) media partners, with the goal of driving visits to https://www.paradisecoast.com/meetings ●GroundTruth with a 0.19% ○Geo-fencing campaign retargeting attendees of Connect Sports Marketplace in Milwaukee ●Engagement Marketing with a 0.50% ○Retargeting banners of those who received the eblasts that went out on 7/16, targeted to Corporate Meeting Planners, as well as Tech planners, and highlighting new and unique venues. Total Impressions: 269,337 Total Clicks to Meetings site from digital media: 768 (3x last month’s clicks to site) Overall CTR 0.29% Industry Benchmarks: CTR: 0.08% VCR: 70%Page 304 of 381 ParadiseAdv.com 23 Media | Performance by Campaign Industry Benchmarks: CTR: 0.08% VCR: 70% All campaigns performed at or above benchmark, but the top Performing Campaigns in August based on CTR are: ●Weddings ●SIZZLE Dining Page 305 of 381 ParadiseAdv.com 24 Paid Search | Performance Google Paid Search - August 2024 Top Performing Ad Based Off CTR ●Impressions: 68,538 ●Clicks: 4,995 ●Avg. CTR: 7.29% ●Avg. CPC: $0.80 Campaigns in Market in August: ●Always On In-state ●Always On Out-of-state ●Meetings ●Spanish Campaign ●Sizzle Dining Top Performing CTR Campaign: Always on Out-of-state with an average CTR of 8.96% CTR Industry benchmark: 4% CPC Industry benchmark: $1.35 Page 306 of 381 ParadiseAdv.com 25 Paid Search | Performance Breakdown Of PPC Campaign Performance CPC Industry benchmark: $1.35 I CTR Industry benchmark: 4% Campaign Impressions Clicks CTR Avg. CPC Always On out-of-state 19,624 1,758 8.96%$0.88 Always On in-state 16,568 1,185 7.15%$0.56 Meetings 3,243 240 7.40%$1.22 Spanish 15,393 1,184 7.69%$0.90 Sizzle Dining 13,710 628 4.58%$0.72 Page 307 of 381 ParadiseAdv.com 26 Paid Social | Facebook/Instagram Performance 26 In August, the Always On, Arts & Culture, and Spanish campaigns continued to run. The Sizzle Dining campaign was also launched. We continue to see strong metrics across the board, with all campaigns exceeding the industry benchmark CTR of 0.9%. We also saw more than 3 million impressions this month. We will continue to monitor for optimization opportunities. Results: ●Impressions: 3,303,266 ●Post Engagements: 56,701 ●Clicks: 24,853 ●CTR ○Always On: 2.54% ■14% increase over July ○Arts & Culture: 7.18% ■8% increase over July ○Spanish: 3.22% ■19% decrease over July ○Sizzle Dining: 4.35% *Travel industry benchmark: 0.9% Top Performing Posts Awareness Impressions: 361,416 Traffic Clicks: 4,394 Page 308 of 381 ParadiseAdv.com 2727 Paid Social | Pinterest Performance Top Performing Pinterest Creative:The Always On Pinterest buy came to an end in mid-August. Results: ●Impressions: 319,734 ●Clicks: 1,060 ●Evergreen CTR: 0.33% ○42% decrease over July ●* Benchmark: 0.3% Page 309 of 381 ParadiseAdv.com 28 Digital Media ROAS | August From those exposed to digital advertising in August: ●Adara Impact shows $51,947 in hotel revenue. ●Expedia shows $478,800 in hotel and vacation rental revenue. ●Total Revenue from those exposed to digital advertising in August = $530,747 ●We spent $52,525.71 in digital advertising in August. August ROAS = 10.1X Return on Ad Spend Page 310 of 381 2 9 5 Digital Media Insights Page 311 of 381 ParadiseAdv.com 30 Expedia | Economic Impact & Insights, US Domestic In August we had the US domestic buy in-market from our Always On Campaign Below and on the following page are the August results, from those exposed to Florida’s Paradise Coast advertising on Expedia (Expedia, VRBO, and Hotels.com). In August, Expedia Group showed the following results from those exposed to our advertising: ●The advertising directly drove 1,047 room nights (397 hotel room nights and 650 Vacation Rental nights) for a total gross bookings of $478,800. ●The largest share of bookings came from VRBO ($351K) with Expedia second ($101K). ●Based on these bookings, the avg hotel room night was approximately $322 and the avg VR room night was $554. ●That $478,800 in gross bookings made for a 101.8 Return on Ad Spend ●187 Airline Tickets were sold to those exposed to the advertising (down from 334 in July), and an average ticket price of $318. ●The largest percentage (33%) booked within the week before travel, but we did see 30.4% booking 61+ days out, which bodes well for late fall. Page 312 of 381 ParadiseAdv.com 31 Expedia | Economic Impact & Insights, US Domestic Flights booked on Expedia from those exposed to advertising A few new additions to the top 10 list for tickets, including Louisville and Charlottesville, VA. Otherwise, strong performance from the usual markets. Cleveland is still in the top 10 after our Winter campaign performed well there. Page 313 of 381 ParadiseAdv.com 36 Adara IMPACT | Economic Impact & Insights From those exposed to our digital advertising in August the following results were shown. Page 314 of 381 ParadiseAdv.com 36 Adara IMPACT | Economic Impact & Insights Good news continues in booking window insights. Again in August, the hotel trip planning window - from booking to arrival - increased, from 36 days in July to 43.7 days in August. The airline window from booking to arrival also increased from 52.4 days to 63.8 days, a significant change. Travelers were searching a much shorter time for their hotel - from 13.2 days in July to just 11.1 days in August. Page 315 of 381 ParadiseAdv.com 36 Adara IMPACT | Economic Impact & Insights ●From those exposed to our digital advertising, couples are the strongest type, as families in many of our target markets saw their kids go back to school. ●Overall ADR was down approximately $50 from July to August, and family bookings saw the highest ADR with $482. Page 316 of 381 ParadiseAdv.com 37 Adara IMPACT | Economic Impact & Insights Top Markets for Hotels and Flights Hotel Markets (left chart) In August we continue to see the Florida drive markets of Miami, Tampa, West Palm Beach and Orlando in top hotel bookings, but the out of state markets have risen as well, with NYC and Chicago higher on the list from July. Flight Markets (right chart) Virtually no change in feeder markets from July to August. Page 317 of 381 ParadiseAdv.com 36 Top Media Partners in August Driving Searches, Booking and Revenue Adara IMPACT | Economic Impact & Insights Page 318 of 381 2024THANK YOU 37 Page 319 of 381 National Public Relations Update TDC Meeting Services conducted in August 2024 Page 320 of 381 Media Highlights LHG & CVB PR EFFORTS – August 2024 Media Impressions: 456,335,445 Media Value: $385,865.64 Page 321 of 381 Media Highlights Page 322 of 381 Media Highlights Page 323 of 381 Media Highlights Page 324 of 381 Media Outreach Written Materials LHG distributed Best Museums All-Agency pitch LHG distributed DeMarco Williams invite to experience the destination’s Forbes rated hotels LHG pitched Tracey Minkin, Coastal Living + Veranda Magazine Stone Crab Season invite + information on 2025 LHG connected with Great Wolf Lodge regarding collaborative media efforts supporting grand opening LHG distributed pitch covering the 50th anniversary of Big Cypress Preserve LHG drafting “What’s New in Fall” press release covering topics such as: The Perry Hotel, ¡ARTE VIVA!, Sizzle Dining, FC Naples and more Media Relations Paul Rubio, Miami Freelancer (AFAR, Condé Nast Traveller, Luxury Magazine) Interested in a stone crab feature in 2025 Garden & Gun Event – September 19, 2024 LHG inviting local and regional media Page 325 of 381 Projects Media Visits Completed Carrie Honaker (Food & Wine, Travel + Leisure, Harper Collins): July 12 – 16, 2024 Upcoming Ronny Maye (Forbes, Fodor’s Travel, AFAR, The Matador Network, Business Insider): September 7 – 11, 2024 Coordinated with Paradise Advertising Pending DeMarco Williams (Forbes Travel Guide): Sept/Oct – TBD Nick Honachefsky (Saltwater Sportsman, Sport Fishing, The Fisherman – TBD Page 326 of 381 Partner Communications Partner Newsletter Agency assisted in creating monthly CoastLines Newsletter and deployment to partners on August 27th. Page 327 of 381 Looking Ahead Pitching 55th Everglades Seafood Festival What’s New in Fall Forest bathing & foraging Christmas in Florida – Highlighting Marco Island Where to Go in 2025 Great Wolf Lodge Opening Page 328 of 381 Thank you! Proud to be your Partner in Paradise! Page 329 of 381 Miles Partnership Website Analytics August 2024 Page 330 of 381 2 PARADISECOAST.COMPage 331 of 381 3 PARADISECOAST.COM TRAFFIC OVER TIME Page 332 of 381 TOP PAGES ACROSS ALL TRAFFIC TYPES 4 1.Homepage 16,469 views 2.Dining landing page 9,779 views 3.Beaches landing page 9,772 views 4.Beach Conditions landing page 5,255 views 5.Spanish landing page 4,953 views 6.Events landing page 4,702 views 7.Sizzle Dining article page 4,638 views 8.TTD Marco Island article page 3,159 views 9.Things to Do landing page 2,996 views 10.Sizzle Dining event page 2,730 views PARADISECOAST.COMPage 333 of 381 TOP LOCATIONS 5 Top Cities 1.Miami 11,915 sessions 2.Ashburn 9,572 sessions 3.(not set)9,376 sessions 4.St. Louis 5,920 sessions 5.New York 4,135 sessions PARADISECOAST.COM Top Regions 1.Florida 42,672 sessions 2.Virginia 11,115 sessions 3.Missouri 6,269 sessions 4.New York 5,886 sessions 5.California 4,643 sessions Page 334 of 381 6 PARADISECOAST.COM EVENTS –GOAL COMPLETIONS Page 335 of 381 7 PARADISECOAST.COM DEFINITIONS MoM: Month over Month YoY: Year over Year Page 336 of 381 THANK YOU 8 Page 337 of 381 VISITATION August 2024 Page 338 of 381 August 2023 August 2024Collier Museum at Government Center 1,315 712Immokalee Pioneer Museumat Roberts Ranch 182 91Marco Island Historical Museum 1,327 977Museum of the Everglades 619 556Naples Depot Museum 0 0TOTAL3,443 2,336Outreach: EducationalOutreach: Marketing 2,336 TOTAL VISITORS IN AUGUST Page 339 of 381 Where are you from? Full-time Collier Resident20% Part-time Collier Resident4% Florida resident (not Collier County)29% US resident (not Florida)38% International9% Page 340 of 381 How did you hear about us? 11 14 21 21 41 77 90 0 10 20 30 40 50 60 70 80 90 100 Newspaper or Magazine Feature Advertisement Social Media Brochure or Flyer Other Word of Mouth Web Search Page 341 of 381 Please explain why you would or would not recommend this museum to others. We had a warm welcome. The atmosphere was inviting an educational. Visiting from Pennsylvania and very thankful we found your museum.A great experience, we loved how much thought was put to into the exhibits and how much knowledge is included in this place.Amazing! An ecstatic and enthusiastic journey through the history of Marco island, our beloved beach getaway.Amazing story in a small space. Great visual storytelling. Enjoyed curator info. He loves his job and made our experience amazing.Very friendly and a warm welcome. Staff was enthusiastic about its purpose and history Easy, quiet, peaceful, great exhibit (literature, photos, display pieces)It was really interesting! I especially loved Rob Storer’s drawings, that was a fascinating exhibit Delightful. Staff was extremely friendly and informative,Wonderful to step back into time and feel the past :)It was a wonderful informative experience and I look forward to returningVery educational. Amazing facts and artifacts.Very pleased, informative and professionally done Page 342 of 381 Customer Satisfaction AVERAGE MAXIMUMPlease rate your overall experience with this Museum.4.88 5.0How satisfied were you with the service you received?4.93 5.0How likely are you to recommend this Museum to a friend or colleague?9.57 10.0 Page 343 of 381 How likely are you to recommend this Museum to a friend or colleague? 4 24 206 0%10%20%30%40%50%60%70%80%90%100% Detractor Passive Promoter Page 344 of 381 Current Exhibits Page 345 of 381 Remember Us Remember Us is an immersive opportunity fortheresidentsofImmokaleetoshowcasetheircreativeandculturalpractices.This free-of-charge art fair,hosted by the ImmokaleeCenterforArtsandCulture(ICFAAC),will beheldattheImmokaleePioneerMuseumatRobertsRanchwiththesupportofcommunitypartnersandpatronsofthearts.The ICFAAC is a nonprofit organizationfocusedonenrichinglivesthroughart.PleasejoinusinourmissiontofosteravibrantandinclusiveartscommunityinImmokalee.You can find us and support us at icfaac.org Immokalee Pioneer Museum July 6 – October 19, 2024 Page 346 of 381 As South Florida’s invasive Burmese python problem slithers toward its third decade as a recognized environmental catastrophe, Museum of the Everglades will present an exhibit exploring the actions being taken to remove and/or neutralize this reptilian threat. Titled simply Python Hunters, the exhibit will share information and stories from people on the frontlines of this battle to save the Everglades ecosystem. Scientists, celebrities, hunters, hobbyists, and everyday citizens who have joined in the fight will all be featured. Striking images of the hunters and their prey will share space with the facts and statistics surrounding this continuing crisis and the work being done to preserve paradise . . . one snake at a time. Museum of the Everglades September 17, 2024 – January 11, 2025 Python Hunters: Preserving Paradise One Snake at a Time Page 347 of 381 Celebrating fifty years of Paul Arsenault living and painting in South Florida, this exhibit conveys the history, soul stirring beauty, and charm of Marco Island, Goodland, and Naples as well as other South Florida locales, including Vero Beach, Key West, Cortez, and others. Arsenault has traveled the world to record breathtaking landscapes, seascapes, seaside villages, and more in his captivating plein air paintings. However, he always returns to his Naples home. Here, he has found a treasure trove of inspiration for his art. Marco Island Historical Museum October 1, 2024 – February 15, 2025 Reflections of South Florida: A Fifty-Year Art Adventure Page 348 of 381 Portraits of Dementia Over fifty million people are living with dementia globally. In the United States, one in three seniors suffers with Alzheimer’s disease or dementia at the time of their death. And yet despite the millions of individuals and families affected, dementia is often a taboo subject with limited public awareness or discourse. Through the photographs and stories in this exhibit, photographer Joe Wallace shows not only the fear, loss, and despair, but also the love, connection, dignity, and powerful humanity that always remain — in the subjects, in the care-partners, and in the families and communities. Portraits of Dementia destigmatizes those living with dementia through moving portraits and stories of lives well lived. A Program of ExhibitsUSA, a national division of Mid-America Arts Alliance and the National Endowment for the Arts Collier Museum at Government Center October 22 to November 30, 2024 Page 349 of 381 Lake Trafford – Ecology and Excursions This exhibit will explore the history, ecology, and cultural impact of one of Southwest Florida’s most iconic lakes. From remnants of long boats left behind by the Calusa, to the personal stories of current Immokalee residents, we will dive into Lake Trafford and look ahead to its future. Long hailed for its largemouth bass fishing, this 1500 acre water body is the largest natural lake south of Okeechobee, and serves as a premier fishing lake for anglers and an important freshwater resource for the area. There have been changes to the ecosystem in the last fifty years — from fish deaths and aquatic plant die offs, to the introduction of invasive species — but the lake and its importance to our history and town culture remain. Join us to learn about Lake Trafford and its various changes and impacts on our community and Southwest Florida as a whole. Immokalee Pioneer Museum October 22, 2024 – February 1, 2025 Page 350 of 381 Events: For additional details please visit CollierMuseums.com Serpents in the Sawgrass: the Evolving Story of Snakes in the EvergladesOctober 17 | 2:00 pm –3:00 pmMuseum of the Everglades Pioneer Pumpkin PaloozaOctober 19 | 10:00 am –1:00 pmImmokalee Pioneer Museum The Big Bus EventNovember 2 | 9:00 am –12:00 pmImmokalee Pioneer Museum Memory Care Resource FairNovember 9 | 11:00 am –2:00 pmCollier Museum at Government Center Fall Homeschool Day: Invaders of the EvergladesNovember 12 | 10:00 am –1:00 pmMuseum of the Everglades Page 351 of 381 1 TDC Collier County - Meeting date: Oct 15, 2024 STAFF REPORTS The following is a report encapsulating the staff activity for the time period August 1-31, 2024. This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. Page 352 of 381 2 TABLE OF CONTENTS Page(s) 1. Staff Topline activities -- 3-4 2. Arts & Culture -- 5-6 3. Group Meetings -- 7-8 4. Midwest Sales -- 9-11 5. Specialty Markets -- 12-13 6. PR & Communications -- 14-17 7. Social & Digital Media -- 18 8. Global Travel Trade -- 19-20 9. International Sales UK & Ireland-- 21-24 10. International Sales Germany -- 25-27 11. Sports Complex -- 28-30 Page 353 of 381 3 STAFF TOPLINE ACTIVITIES ARTS & CULTURE 1. Completed materials for FY 2024-2025 grant cycle and worked to completed current fiscal year grant reimbursements and final reports. 2. Devised and implemented strategies for the 2024-2025 season rollout of ¡ARTE VIVA! GROUP MEETINGS 1. August 7-9, 2024 Prevue Meetings’ Meet Well at Sunseeker, Port Charlotte, FL 2. Formal welcome to LAAIA Latin American Association of Insurance Agents Annual Conference at JW Marriott Marco Island August 21, 2024 MID-WEST SALES 1. 5 New Definite programs booked in the destination - 580 room nights impacting 2025/2026. 2. Executed 2 very successful sponsorships which garnered much promotion and visibility for the area: 1. exclusive, destination themed Kombucha and Mocktail event for the M&IW team and buyers; 2. SITE Grand Slam event in Chicago. SPECIALTY MARKETS 1.Increased Demand for Offsite Venues and Group Dining: The CVB is responding to a growing number of requests from event planners looking for offsite venue spaces and group dining options, reflecting a shift in planner preferences. 2.Strategic Focus on Weddings Market: The initiative is expected to significantly impact the Weddings Market, where couples often seek unique venues and dining experiences for their destination weddings, positioning the CVB as a key resource for offsite events. PR & COMMUNICATIONS 1. Earned media efforts for August 2024 resulted in 456,335,445 media impressions with a Media Value of $10,450.55 Media highlights include placements in Marriott Bonvoy Traveler, Travel + Leisure, Yahoo! Life, Southern Living, Gulfshore Business and Travel Mole. SOCIAL & DIGITAL MEDIA 1. Film permitting for WEDU/PBS documentary titled Our Vanishing Americana. 2. Conduct CrowdRiff partner training. LEISURE SALES 1. In the short time since the launch of our new Florida’s Paradise Coast Pro travel advisor training program, we’ve registered an impressive 204 participants, with 100 advisors already becoming certified. This strong engagement reflects a clear demand for in-depth knowledge about our destination, highlighting the value of providing targeted, destination-specific education to the travel trade. Page 354 of 381 4 UK & IRELAND 1. Approval and actioned our participation with high-end tour operator Kuoni, consumer B2C co-op marketing for UK market with activation in September. Kuoni are relaunching into the Florida market and after much negotiation we are one of the few destinations to be considered – see in below report, more details. 2.Florida’s Paradise Coast was featured in the print edition of The Scottish Sun, highlighting it as a family-friendly summer holiday destination for all – including direct reference to some of our hotel partners. Circulation: 173,507 | EAV: $2,031. See highlight below under PR. DIAMONDE 1. Confirmation of 4 out of 5 participants of our tour operator fam trip to Paradise Coast from December 3-7. 2. Confirmation of our participation at B2C Florida Campaign of amerikareisen.at, Q4 2024. SPORTS COMPLEX 1. FC Naples welcomed fans who had placed deposit for their season tickets to select their seats between September 4-7, 2024. The first round of open tryouts was held September 7- 8, 2024, at the Paradise Coast Sports Complex 2. As part of the financial reporting for year to date, Paradise Coast Sports Complex has brought in close to 2.4 million in Revenue. This is about a $230,000 improvement on the 2024 budget. Page 355 of 381 5 ARTS AND CULTURE John Melleky, Arts and Culture Manager Reporting Period: August 1-30, 2024 TDT Arts and Culture Grants •Completed materials and presenters for the grant presentation to the TDC on August 20, 2024. •Worked with the County Attorney’s office to obtain grant contracts for the organizations. •Obtained signatures from the organization. •Began updating the grant presentation materials in preparation for the BCC meeting on September 24, 2024. Meetings with Organizations on Grants Date Organization August 6, 2024 Gulfshore Opera General CVB Projects •Current Website Services: Obtained three quotes for short-term website services. Prepared materials for OMB and procurement review to have a solution in place by August 7, 2024. •Website Proposal: Reviewed proposals for website proposal review meeting that was to occur on August 15, 2024 that was put on hold. •Budget: Started preparation of budget materials for the September 17, 2024 TDC meeting. •Attended various meetings regarding the website, advertising, TDC preparation, and data. ¡ARTE VIVA! – Hispanic Art Festival •Prepped materials and selected photos for the Commissioners Chambers installation for October. Completed verbiage for the tombstones next to the photos. •Completed the working event schedule for the 2024-2025 season. General Arts and Culture Campaigns •Managed the production of various ads for the arts and culture sector that each organization will place in their playbill. Each ad is individualized for the organization with its photo at the top, and its logo in a prominent place below the photo. •A total of 22 organizations are participating in the ad series. •An example of one of the ads is located to the right. Outreach to Arts and Culture Organizations Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. Date Organization August 3, 2024 Marco Island Center for the Arts – judged their upcoming exhibition August 5, 2024 United Arts Collier – Summer Exhibition opening August 7, 2024 Artis—Naples – meeting regarding Naples International Film Festival August 8, 2024 United Arts Collier – Arts organization meeting August 9, 2024 Third St. South – upcoming events August 13, 2024 Marco Island Center for the Arts – exhibition opening Page 356 of 381 6 Date Organization August 14, 2024 Friends of Rookery Bay – exhibition opening August 20-23, 2024 Florida Festivals and Events Association Conference August 26, 2024 Conservancy of Southwest Florida - meeting August 27, 2024 Third St. South – meeting with PR team to plan for some social media campaigns August 28, 2024 Nash to Naples - meeting August 29, 2024 Helen Tintes-Schuermann – introductory meeting Upcoming Strategic Initiatives •Create a press release for ¡ARTE VIVA! Page 357 of 381 7 GROUP MEETINGS SALES REPORT Lisa Chamberlain, CMP, Group Sales Manager Reporting Period: August 1-31, 2024 Key Takeaways: •August 28-29, 2024 Midwest rep attended Connect Marketplace, Milwaukee •August 1, 2024 SITE Chicago Networking Event •August 2, 2024 SITE Chicago Grand Slam 100+ planners 2023 2024 Number of Meeting Planner Contacts 103 in Aug 2023 67 (vs.88 in July; 55 in June; 48 in May; 62 in Apr vs. 60 in Mar) Number of RFP leads sent to hotel partners 34 leads sent 30 leads sent (vs 47 in July; 31 in June; vs. 38 in May; 35 in Apr) Number of Shows Attended 1 in Aug; 1 in July 2023 1 in Aug (vs. 2 in July; 0 in June and May; 1 in Apr) Events Attended / Sales Activity •Follow up from Smart Meetings Miami Experience Appointment show July 28-30, 2024. •Follow up from recent CVB Strategic Marketing Workshop in July. •Ongoing training of new Keystaff Administrative Assistant employee. •Naples Events Meet & Greet August 5, 2024. •Prevue Meetings’ Meet Well at Sunseeker Punta Gorda August 7-9, 2024. •In office Meeting with Mandy Kocher with Access DMC August 13, 2024. •Southwest Florida Concierge & Guest Services Association - SWFLCGSE August Membership Meeting August 13, 2024. •Tourist Development Council – TDC Meeting August 20, 2024. •Formal welcome to LAAIA Latin American Association of Insurance Agents Annual Conference at JW Marriott Marco Island August 21, 2024. •Met with Shelby Gamm PR for Olde Marco Inn & Suites August 27, 2024. •Met with Karen McGaha with Great Wolf Lodge August 27, 2024. •Impaired Risk Underwriters Association Lead for September 2025 August 28, 2024. •Meet & Greet at Shea’s Landsdowne Street August 28, 2024. •Met with Corkscrew Swamp Sanctuary resp in conference toom August 29, 2024. •Next Networking Connect event August 29, 2024. •Group Meetings Planner Guide Project meeting with Paradise Advertising. •Weekly team meetings with CVB Midwest representatives Maura Zhang and Barb Quigley, Synergy-Connect. •Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. Upcoming Strategic Initiatives •Working with Paradise Advertising on new group sales document content – requesting updated contacts; specific capacities; and new images for our collateral sales piece. Page 358 of 381 8 •Continue to focus on the Incentive Meetings Market – our team attended Smart Meetings’ Miami Experience at the end of July and the Meetings & Incentives Worldwide Summit in August in Chicago. •We continue to work with Paradise Advertising on social media content for LinkedIn posts to highlight relevant educational content in my monthly posting. Looking Forward •October 8, 2024 Client Breakfast Event at IMEX Americas 2024. Our Midwest representatives, Maura Zhang and Barbara Quigley, will be hosting our client breakfast event planned for Tuesday morning at IMEX Americas 2024. CVB Strategic Planning Workshop July LAAIA Welcome at JW Marriott Marco Island, August 21, 2024 Page 359 of 381 9 SYNERGY CONNECT – MIDWEST REPS Reporting Period: August 1-31, 2024 Subject August 2024 August 2023 Number of Meeting Planner Contacts 350 150 Number of RFP leads sent 22 24 Number of Shows Attended 5 4 RFPS Event Name Organization Contact State Dates Room Nights 2025 MCAA SpringWebLEM Committee Meeting Conference Direct Geralyn Krist KS April 10-13, 2025 18 New Jersey State Policemen Benevolent Conference Maritz Kathryn Wolf MS September 13- 19, 2026 3053 NADA Feb 8-11, 2026 Maritz Amy Braun MO February 8-11, 2025 90 Hydro Extrusion Presidents Council ConferenceDirect Jessica Botticeta CA March 31-April 4, 2025 164 TD Synennex Public Sector DAP Retreat NHS Global Events Carly Raines IL November 11- 15, 2024 137 Morgan Stanley 2025 AIM Southeast BCDME John Deadrick IL March 24-27, 2025 230 NCM Associates - 8600 February 2026 Maritz Tami Mazzola MO March 14-18, 2026 119 2025 ESICA Spring Conference HelmsBriscoe Tanya Baker OH May 6-11, 2025 175 Cetera 2025 Leadership Meeting Maritz Tish Lewis `MO February 2-5, 2025 388 2027 Waste Connections Annual Management Meeting Maritz Tara Moynihan MO September 15- 24, 2027 2822 JH 2026 Golden Circle Meetings Made Mike Ferreira MI August 3-7, 2026 744 Page 360 of 381 10 Easy A.O. Smith 2025 M&I Gail Smith WI February 9-11, 2025 53 Oasaic 2026 Maritz Carrie Gleason MO May 20-June 6, 2026 1410 ESICA Board Meeting HelmsBriscoe Tanya Baker OH February 3-6, 2027 68 NADA FF05 Maritz Dawn McAtee MO January 16-20, 2026 69 Dental Care Alliance HelmsBriscoe Julie Hielbrink MO April 24-26, 2025 1050 Honda Zone 3 Incentive 2025 BI Worldwide Toni Brandi MN March 7-13, 2025 100 2025 Labor Law DLL &PLP Midwinter Meeting American Bar Association Nicolina Mangano IL February 21- March 2, 2025 610 ASTMJS 2026 American Society of TMJ Surgeons Kathleen Sheriden MN March 5-7, 2026 323 2025 United Way National Presidentss Round Table ConferenceDirect Joe Millenbach WI February 20-26, 2025 88 NAPFA Large Firm Forum ConferenceDirect Taylor Bais/Lynn Golobowski WI January 31- February 4, 2026 184 2026 NAED Eastern Region Conference HelmsBriscoe Kim Kossl MO February 2-27, 2026 2765 Core Trust 2025 President's Club Creative Group Laura Scott IL January 31- February 5, 2025 140 Wallcoverings Association 2026 Annual Meeting Bostrom Debbie Jennings IL January 22-28, 2026 394 2025 Sales Kick-Off Meeting HelmsBriscoe Sheri Pottebaum MN January 26-29, 2025 306 Page 361 of 381 11 ACEC 2029 Fall Conference ConferenceDirect Dawn Karisen MN October 11-19, 2029 2775 CUES Symposium 2027 ConferenceDirect Lynn Golabowski WI January 26-Feb 6, 2027 3861 *New definites in Red Prospecting and Other Activities •Contacted all incoming leads for updates and recommendations. (17). •Followed up with open leads. •Barb attended the Pre SITE event client dinner (20 buyers). •Barb attended SITE Grand Slam (100 buyers). •Barb and Maura Meetings & Incentives Worldwide Summit, Chicago (150 buyers) - We hosted a destination themed kombucha and mocktail bar for the team, as well as participated in their trade show. •Maura attended SITE FL Incentive Planner Immersion (20 buyers). •Maura attended Connect Marketplace, Milwaukee (30 Appointments). •Working on New fiscal year trade show calendar. Looking Forward (Trade Shows) •September 11, 2024 - SITE Classic CSR participation in Miami •September 17, 2024 - SITE Chicago Fall Educational •September 24, 2024 - Retreats Resources Chicago Trade Show •October 7, 2024 - SITE NITE North America at IMEX •October 8, 2024 - Synergy Destinations IMEX Breakfast •October 17, 2024 -SITE Chicago Milwaukee Event •November - SITE Midwest Educational Event, Kansas City •January 2025 - SITE Chicago AGM Page 362 of 381 12 Specialty Markets Sales Report Michelle Pirre, Sales Assistant Reporting Period: August 1-31, 2024 2024 2023 Number of Meeting Planner Contacts 6 138 Number of RFP leads sent to hotel partners 6 leads sent with 793 room nights with $$614,897.33 potential EIC 5 leads sent with 234 room nights and $228,391.75 potential EIC Number of RFP Awarded Definite 2 Leads Turned Definite w 68 total room night and $36,122.31 EIC Potential 6 Leads turned definite with 309 room nights and $152,950.39 EIC Meetings & Events: •Tuesday, August 6, 2024 - Breakfast meeting at Residence Inn Naples with Michelle Tabi DOS and Sara Cardenas Sales Manager to discuss SMERF and Leisure Markets. •Tuesday August 13, 2024 - Call with Patty Wells with FBINAA to discuss unique family friendly offsite venues for a group at Naples Grande. •Tuesday August 13, 2024 - Meeting with new sales manager Mandy Kocher with Access DMC to discuss services available in SWFL. •Tuesday August 27, 2024 - Meeting with Valerie Nowottnick and our new Admin to tour the warehouse and discuss services. •Thursday August 29, 2024 - Meeting with Cecilia Benalcazar, Retail Sales Manager & Yafit Rokach, Assistant Director Corkscrew Swamp Sanctuary, to discuss how we can maximize our partnership with the CVB. Upcoming Strategic Initiatives The CVB has experienced a significant increase in requests from event planners who are specifically seeking offsite venue spaces and group dining options for a wide range of events. Recognizing this growing demand, the group sales team is undertaking a comprehensive audit of all available venues and restaurants that can accommodate various event sizes, from intimate gatherings to larger corporate or social events. This audit will help us curate a detailed and up-to-date list of options for event planners, offering them a wide selection of offsite venues and group dining choices. To ensure the resource remains relevant, we will regularly review and update it to reflect new venue openings, restaurant renovations, and any shifts in demand or capacity. This initiative will be particularly impactful in the Weddings Market, as many couples are increasingly drawn to unique, offsite venues and special dining experiences for their destination weddings. By creating a streamlined, user-friendly process for event planners and wedding coordinators to access this information, the CVB is positioning itself as the go-to resource for offsite event spaces and group dining experiences, helping planners create memorable events while showcasing the best the region has to offer. Page 363 of 381 13 Looking Forward Travel Requests pending approval for the following events: Northstar's Small & Boutique Meetings - October 27th -29, 2024 Wedding Merchant Business Academy 2024 Convention (Wedding MBA) - November 12, 2024 – November 14, 2024 Page 364 of 381 14 PUBLIC RELATIONS & COMMUNICATIONS REPORT Sandra Rios, PR & Communications Manager/Maria Power, PR Assistant Reporting Period: August 1-31, 2024 Media Updates •Hosted Antje Gerstenecker, a German blogger with www.meehr-erleben.de with UMV of 40,000. •Attraction only itinerary for Cathrin Luehrs, journalist who contributes to Luxusinsider, a luxury travel magazine. •Continued outreach for Nick Honachefsky who writes for Saltwater Sportsman, Sport Fishing and The Fisherman for fishing opportunities to align with our fishing campaign. •Created 2025 a detailed event list for Palm Beach Media Group journalist Cathy Chestnut for annual Chamber of commerce Visitor Guide for 2025. •Detailed itinerary for Ronny Maye, a national freelance travel and hospitality writer who writes for Forbes, Fodor's Travel, AFAR, The Matador Network, Business Insider. •Created content for Lisa Simundson for articles on What’s New in Florida and Family Travel as a secondary theme for the next issue of Recommend. •Collaboration with Valerie Cope and LHG regarding promoting the immersive installation at Mercato – scheduled for a November 21st launch. •Interview with Aisling Swift - Gulfshore Business re: TDC recommendation to support FC Naples sponsorship. •Interview with Terry McDevitt - The Naples Press re: Start of Season article. •Interview with Beth Luberecki – The Business Observer re: Sizzle Dining. Communications •Speaking engagement - Tourism presentation for City of Marco Island City Council Meeting – August 19th. •Drafted and distributed August CoastLines. OPEN RATE: 36.4% / CTR: 4.2% •Drafted promotional email to promote Flavors of 5th, The Ritz-Carlton’s Dining Passport and Sizzle Dining. •Collated Strategic Marketing Workshop partner feedback. •Collaboration with Rebecca Kussman – Re: PR opportunities with Sails Restaurant – research Michelin Star opportunities for Naples culinary partners. •Palm Beach Media Group – articles on sports scene in Naples, FC Naples, Pickleball and PCSC. Marketing •Visitor Guide 2025 – budget, project timelines and directives. •Finalized Annual Report for distribution at Strategic Marketing Workshop. •Reviewed/approved media plan for Chubb Classic campaign. •Reviewed / approved Cultural print ads. •Planning for annual Tourism Star Awards. •Research website migration items for pending integration into Granicus. Approved creative assets and estimates for the following marketing projects: •0838 - Arts & Culture Digital Itineraries Campaign - Ideation Estimate •0640 - 2024 Official Group Meetings Planner Guide Estimate Page 365 of 381 15 •0257 - Paradise Coast Sports Complex Content Curation - 3rd Party Expenses Estimate •0839 - Luxury For Less Campaign – Ideation •0758 - FY24 Sizzle Dining - Paid Search – Assets •0760 - FY24 Sizzle Dining - Flamingo Magazine – Assets •0762 - FY24 Sizzle Dining - NPR - :15 & :20 Scripts •0763 - FY24 Sizzle Dining - Spotify - :30 Script •0868 - FY24 Sizzle Dining Campaign - Paid Social •0659 - 2024 Tourism Star Awards – Ideation •0439 - Winter Minneapolis Campaign – Ideation •0840 - Partner Tool Kit- Ideation •1632 Consumer Escapes August V1 Asset Fulfillment •Rachael McLaughlin/ Conference of Consulting Actuaries – Photo assets for annual meeting invitation in the destination October 27 – 30, 2024. •Malik Anderson/Smart Meetings - Photo assets for supplement for Lisa Chamberlain interview. •Stephanie Marinkovic/Ice Travel Group - Photo assets for destination campaign and blog articles. •Jacob Ogles/ Southwest Florida Business Today - Photo assets for article following tourism bureau presentation. •Neha Jassi/Ice Travel Group - Photo assets for email campaign. •Lisa Simundson/ Worth International Media Group – Photo assets for articles on What’s New in Florida and Family Travel as a secondary theme for the next issue of Recommend. •Patti Bradley/ Florida Meeting Services - Photo assets for website in collaboration with Global DMC Partners. •Lynn Terry/ Hoffman Media / Southern Home magazine - Photo assets for article on Refined Retreats. •Liza Schoenfein/Frommer’s - Photo assets for 2025 Frommer’s Complete Guide to Florida. •Liza Schoenfein/Frommer’s - Photo assets for chapter on Marco Island and Naples for Frommer’s Guide. •Creating image gallery for Fall What’s New press release. •Created an image gallery for Smart Meetings in addition to the Cleanpix request to accompany interview with Lisa Chamberlian. •Created image gallery for Palm Beach Media Group journalist Cathy Chestnut for annual Chamber of commerce Visitor Guide for 2025. Division Administration / Projects •Bi-weekly call with Downs & St. Germain research agency. •Bi-weekly meeting with Miles Media Group. •Bi-weekly PR agency meeting with Lou Hammond Group. •Weekly Big Rocks team meeting. •Weekly Collier County PIO meeting. •Drafted and submitted RFP proposal for Tourism Public Relations Agency Solicitations. •FC Naples Executive Summary and Agreement – review by County Attorney in preparation for submission to BCC. •City of Marco Island Grant Application for Beach Park Facilities request review and processing Page 366 of 381 16 •Review and approval for TDC and BCC agenda items. •Researched Beach Trolley TDT funding options - Public Transit & Neighborhood Enhancement Division. News, Articles & Press Releases •Marco Island spotlighted the Islands (UVM: 106,788) piece titled, "This Upscale Florida Island Is The Best Resort Hub For A Luxurious Beach Getaway." •Everglades National Park was included in the Condé Nast Traveler (UVM: 3,718,230) piece titled, "10 Bucket-List Trips in the US You Should Take in Your Lifetime •10 Sunset Places Across The U.S. For Spectacular Views" in Forbes (UVM: 87,519,063), featuring Gumbo Limbo. •Southern Living (UVM: 18,174,865) article titled, "The 10 Best Florida Beaches To Visit In Fall •Yahoo! Life (UVM: 423,927,409) article by freelance writer Tamara Gane, titled, "This luxury Florida resort has air-conditioned poolside bungalows, bi-level suites, and the largest club lounge outside of Dubai," spotlighting The Ritz-Carlton, Naples. •Field & Stream (UVM: 1,016,619) article by editor T. Edward Nickens, titled, "Fly Fishing on the Tamiami Trail in Florida | Field & Stream," exploring Big Cypress National Preserve and Everglades National Park. •Thrillist (UVM: 8,142,768) article by freelance writer Mariette Williams, titled, "Things to Do in Marco Island, Florida for a Laid-Back Beach Vacation," focused primarily on JW Marriott Marco Island. •Travel + Leisure (UVM: 13,831,469), one of the top travel media brands in the world. The online article "This Florida Island Is Just 6 Miles Long — and a Gateway to Everglades National Park, has also been syndicated by Yahoo! Life, extending its reach to UVM: 423,927,209. •Marriott Bonvoy Traveler (UVM: 401,702). Terry Ward's article titled, "12 Must-Stay Hotels in the U.S. & Canada Worth Planning a Road Trip Around, highlights JW Marriott Marco Island Beach Resort as well as its proximity to Everglades National Park and Corkscrew Swamp Sanctuary, including direct links to partner websites. •Bloomberg article, "Naples Pier Destroyed by Hurricane Ian Looks to Bonds to Rebuild •https://www.paradisecoast.com/article/opera-naples-announces-202425-season •https://www.paradisecoast.com/article/naples-first-professional-soccer-team-announce- official-crest-and-colors-during-live-reveal •https://www.paradisecoast.com/article/brad-paisley-def-leppard-train-headline-harvest-nights- music-festival •https://www.paradisecoast.com/article/waterlily-weekend-make-splash-garden •https://www.paradisecoast.com/article/golisano-childrens-museum-naples-collaborates-united- arts-collier-and-valeries-house-art •https://www.paradisecoast.com/article/artis-naples-announces-eric-balmer-chief- administrative-officer •https://www.paradisecoast.com/article/opera-naples-appoints-melanie-kalnins-executive- director-development-and-communications •https://www.paradisecoast.com/article/savor-and-celebrate-southwest-floridas-restaurant- scene-during-sizzle-dining-sept-5-25 •https://www.paradisecoast.com/article/fc-naples-announces-first-round-open-tryouts-be-held- september-7-8-2024 •https://www.paradisecoast.com/article/redefining-recreation-hideaway-beach-club-starts- construction-new-state-art-sports-and Page 367 of 381 17 •https://www.paradisecoast.com/article/grand-piano-series-and-artis-naples-form-grand- alliance •https://www.paradisecoast.com/article/method-concept-announcing-free-open-call-artists- now-until-september-30th-2024-dia-de •paradisecoast.com/article/ritz-carlton-resorts-naples-extends-dining-passport-due-popular- demand-local-guests Page 368 of 381 18 DIGITAL, SOCIAL AND FILM Buzzy Ford, Film Liaison, Digital & Social Media Coordinator Reporting Period: August 1-30, 2024 JULY SOCIAL MEDIA 2024 2023 LinkedIn LinkedIn Post Sent: 7 Engagements: 661 Followers Gained: 35 Impressions: 7,405 LinkedIn Post Sent: 5 Engagements: 94 Followers Gained: 13 Impressions: 1,275 Facebook Facebook Posts Sent: 7 Engagements: 4,034 Link Clicks: 495 New Fans: 13 Impressions: 3,100,245 Facebook Posts Sent: 11 Engagements: 11,815 Link Clicks: 4,944 New Fans: 57 Impressions: 2,677,584 Instagram Instagram Media Sent: 14 Engagements: 957 Followers Gained: 136 Instagram Impressions: 108,517 Instagram Media Sent: 35 Engagements: 1,982 Followers Gained: 317 Instagram Impressions: 727,521 CrowdRiff 4.0k interactions and 14k views 5.7k interactions and 19k views ThresHold360 Engagement: 45.91 Google Views: 73,256 Clicks: 2,179 Engagement: 45.91 Google Views: 460,337 Clicks: 47 Tasks •Update beach webcams. •Paradise Advertising film shoot permitting. •July 6th Drone Show Facebook live. •Setup Coastlines@ParadiseCoast.com email. •Build Qualtrics surveys for partner solicitations. •Ongoing corrections & updates to the relaunched website. •Update website media center with various PR & publication initiatives. •Update the Travel Trade Section of the website. •Write monthly Coastlines articles. •Generate TDC Monthly Meeting Agenda. •Social Media Monitoring / Content Meeting. •Update partner listings & website articles. •Update the “In the News” section, highlighting various destination coverage. •Update the PR section of the website. Page 369 of 381 19 TRAVEL TRADE SALES REPORT Claudia Wood, Global Sales Manager Reporting Period: August 1-31, 2024 Subject 2024 2023 Number of Travel Advisor Contacts 204*20 Number of FAM/Site Visits 1 1 Number of Trade events Attended 0 0 *199 contacts through the new travel training platform. Monthly Activities •August 1: Meeting with Karla Feazel and Lisa Chamberlain re: new business. •August 5: Attended the Big Rocks Weekly Meeting. •August 6: Meeting with Sarah Cardenas and Michelle Tabi at the Residence Inn to site the property and discuss Sarah’s new position. •August 6: Attended Discover Airlines Marketing Discussion along with RSW and Lee County. •August 7: Dropped off welcome bags at the Hyatt House for German tour operator ME-Canvas Tours, Manuela Eberius and her family. •August 12: Submitted Monthly Coastline article. •August 12: Attended the Big Rocks Weekly Meeting. •August 13: Met with Mandy Kocher (Access DM) and the CVB team to learn about the DMC. •August 16: Meeting with Erika Ford to discuss the IDSS email campaign. •August 16: Registered to be a Bronze Sponsor for Affluent Traveler Collection Symposium on Marco Island in September. Also submitted logo and images requested for inclusion on website and printed material as recognition. •August 19: Attended the Big Rocks Weekly Meeting. •August 20: Attended TDC monthly meeting with the team. •August 20: Post TDC Paradise Marketing Meeting at CVB. •August 21: Participated in the monthly Skal board meeting. •August 21: Zoom with Maria Sheetz with Amadeus to discuss travel trade marketing tactics. •August 23: Call with UK team to discuss Brand USA Travel Week and upcoming initiatives. •August 26: Attended the Big Rocks Weekly Meeting. •August 27: Finalized all research and worked on all travel requests for Q4 trade shows. •August 27: Met with the Skal President to prepare to chair the chapter meeting in his absence. •August 27: Meeting with Shelby Gamm with the Olde Marco Inn and Suites with the CVB team. •August 28: Zoom meeting with Diamonde to discuss upcoming initiatives in the German market. •August 28: Chaired the monthly Southwest FL chapter Skal meeting on the Naples Princess. •August 29: Participated in the meeting with the Corkscrew Swamp Sanctuary team to get an update from them. International Representation •Ongoing review all activity summaries and approval of projects that are in line with our strategic marketing for the international market. •Working with the team to get all their invoicing in for FY24. •Planning a German tour operator FAM with Annette for December 2024. Page 370 of 381 20 •Set up marketing meeting with Larry Cohen with Northeast Media and our international representatives. Florida’s Paradise Coast training statistics for August Upcoming Strategic Initiatives •Affluent Traveler Collection Symposium – September 24-26, 2024. •TravPro marketing campaign update. •German tour operator FAM planning. Page 371 of 381 21 UK & IRELAND MONTHLY REPORT OMMAC Activities Reporting Period: August 1-31, 2024 UK and Ireland Market Update •In the second quarter of 2024, nominal GDP increased by 0.9% with growth reported in three out of the four main sectors. •The Bank of England's Monetary Policy Committee (MPC) voted to reduce the Bank Rate by 0.25 percentage points to 5%. •Confirmed to come into effect by spring 2025, travellers planning a European escape will be required to apply for a waiver, similar to the US ESTA, before they travel. •In aviation news, Gatwick Airport is "experiencing one of [its] busiest summers yet," with 19.9 million passengers passing through its two terminals in the first half of the year. •Doha and Dublin joined Dubai and JFK as the latest routes with one million passengers travelling to and from Heathrow this year. There were also big boosts for Orlando (helping Florida’s Paradise Coast) and many other US destinations such as Chicago, San Francisco, Boston and Dallas. Marketing, Sales, and Promotional Activity Trade Overview •August has been reported as a strong month for sales, buoyed by late bookings, cruises and summer 2025 bookings. •Barclays Bank released its spending report highlighting August as “a particularly strong month” thanks to “cut-price deals”, according to its figures in its consumer spending report. The bank shared that travel spend was up 6.8% YoY. •Barclays also indicated that spending with travel agents was up 7.2% and airlines were up 8.3%, with both seeing their highest growth since February and March respectively. •Travel Counsellors’ annual Travel Tracker survey showed that 55% of respondents say holidays are a top spending priority, compared to 45% last year. •A new report from Arival, the global research authority on the travel experiences sector, has revealed that affluent travellers are the driving force behind the tours, activities and attractions market - generating 50% of total traveller spend on day tours, and more than 40% of all spend on activities and attraction tickets. •Norse Atlantic Airways has reduced its half year losses, however, will cut capacity after the summer peak this year. In a shift, Norse expects to distribute to the trade later this year. Trade Activity •Kuoni – confirmed approval and activity in place for the relaunch of their Florida program – only considering a few destinations plus the gateways of Orlando, Kissimmee and Miami. Activation is during September/October – with training inhouse on the launch date of September 17th – new hotel partners added to their programme •Elegant Resorts/If ONLY – ongoing planning for this upcoming activity to ensure a wider range of properties will be included for their new offerings into Florida’s Paradise Coast. Working with the tour operator and providing our assets and copy updates for their inclusion. •Ice Travel Group – activation now complete - promoting travel for late summer fall and into 2025 – following up on tracking and billing. •Follow up with our tour operator partners for year-end billing. Page 372 of 381 22 •WTM, London, November 2024 – with Visit Florida – leading UK trade show. Providing our assets for the booth and activity during WTM. Hotel partners Naples Bay Resort and Naples Grande are participating with us – working closely to ensure maximum exposure and efficiency of budget for the CVB. •Brand USA Travel Week, Europe, October 2024 – on going discussion on how best to present the destination and opportunities available, it is essential to have a US member of staff attend the event – we are working with B. USA regarding this and have provided additional information to the CVB accordingly. •Continue to work with Prize winner TTG / Visit Florida Easter promotion plus follow up of consumer prize winner to ensure confirmation of upcoming trip - postponed previously from Covid and Hurricane Ian. •Working to ensure Paradise Advertising receive all billing and backup regarding UK and Ireland tour operator allocations – all agreed and accounted for. •Continue with ongoing data to work in alignment with the CVB regarding budget and activity for remainder of 2024. •Updates – industry updates included within our CVB weekly zoom meeting for planning – all noted above under market updates. •Following the CVB Annual strategic marketing workshop – ensure we are in alignment. •Already distributing the trade one-sheeter destination information from our trade tool kit. •Mailing House – Received new visitor guides this month and already distributing the CVB literature for consumer and trade requests. Public Relations and Communications Activity Media Summary - Overview •This month has seen a shift in travel preferences with the rise of emerging trends such as quiet travel and the pursuit of a slow-paced life. •Shoulder season travel is also becoming increasingly popular with many organisations deliberately extending their summer seasons into autumn with enticing offers. •Solo travel is on the rise with Newmarket Holidays reporting that 8/10 solo tour bookings are made by women and nearly half of those being aged between 65 and 74. PR Activity •Five (5) stories were pitched to the media, with themes including autumn travel, World Photography Day and UNESCO World Heritage Sites. •The team met with Chris Leadbeater, US Specialist Travel Writer at The Telegraph, to hear more about his travel plans for the remainder of the year and what story angles The Telegraph travel team are interested in. PR Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 02.08.24 TravelMole Online Graham Mckenzie Summer family fun in Florida's Paradise Coast 226,070 $5,927 03.08.24 TravelMole Newsletter Newsletter Graham Mckenzie Summer family fun in Florida's Paradise Coast 50,000 $1,313 Page 373 of 381 23 12.08.24 Chiswick Herald Online Katie Saunders Shoulder season hotspots 17,530 $456 12.08.24 The Borough of Hounslow Herald Online Katie Saunders Shoulder season hotspots 13,466 $354 12.08.24 Chiswick Magazine Online Katie Saunders Shoulder season hotspots 6,340 $166 12.08.24 Viestra Magazine Online Katie Saunders Shoulder season hotspots 56,000 $1,470 14.08.24 LoveEXPLORING Online Ellie Ross Nature’s hidden gems: the USA’s most overlooked natural wonders 216,200 $5,677 15.08.24 ITTN Online Shane Cullen 13 inspiring images for World Photography Day 122,000 $3,204 15.08.24 ITTN Newsletter Newsletter Shane Cullen 13 inspiring images for World Photography Day 60,000 $1,576 16.08.25 NI Travel News Online Kirsty Johnston 13 inspiring images for World Photography Day 220,940 $5,802 17.08.24 The Scottish Sun Print Heather Lowrie Summer family fun in Florida's Paradise Coast 173,507 $2,031 23.08.24 The Borough of Hounslow Herald Online Katie Saunders New UNESCO World Heritage Site Designations (2024)13,466 $354 23.08.24 Viestra Magazine Online Katie Saunders New UNESCO World Heritage Site Designations (2024)56,000 $1,471 TOTAL (13)1,231,519 $29,799 *EAV, Equivalent Ad Value is a standard used to evaluate the value of earned media placements (Earned Media is a placement achieved through PR efforts while Paid Media is an ad that is paid for and placed in a publication through advertising). Coverage Highlights •The Scottish Sun – Print - Summer family fun in Florida's Paradise Coast – Reach:173,507 / Value:$2,031 Page 374 of 381 24 Page 375 of 381 25 DACH & BeNeLux Markets Monthly Sales & Marketing Activities Reporting Period: August 1-31, 2024 Prepared by DiaMonde e.K., Annette Eckhardt, Senior Account Manager August Review •Finalization of our FY 23-24 budget and preparations for campaign and event opportunities FY 24-25. •Individual media visit of Antje Gerstenecker, August 26-28. September Forecast •Participation at USA B2B Event of “Cruising Reise/Die Reisebotschafter” on September 5 in Hannover. •Participation at Visit USA Roadshow in 6 six Swiss cities from September 17-19, 2024. Summary of Achievements •Confirmation of our participation at B2B/B2C luxury Campaign of CANUSA Touristik, Q4 2024. •Final preparation of the 2nd portion our B2B/B2C online summer campaign with “urlaubstracker”, Tampa and Orlando. •Preparation for our attendance at B2B event “Die Reisebotschafter” in Hannover on September 5 and for Visit USA Roadshow in Switzerland, September 17-19. •Conference call with the Parkway Motel to discuss other marketing and sales activities. Sales Activities – B2B & B2C •America Unlimited GmbH, Alexander Kohlenberg, Marketing Manager, Germany o He is the new contact to support marketing and to develop product for Amerikareisen.at. o Back in 2023 America Unlimited has been taking over Austrian North America specialized tour operator Amerikareisen.at and Kanadareisen.at. o So far, they are offering 3 Florida fly and drive programs / 1 includes one overnight on Marco but they plan to extend the offer. DiaMonde stressed that our goal is to extend length of overnights in Naples. o They are planning marketing campaigns in fall 24/winter 25 to push sales for the Austrian market. o Alex has now taken over the responsibly for the marketing and product development and due to this he shared now a very nice marketing proposal for a Florida campaign. The campaign is designed for three destinations only (Naples, Ft. Myers and the Keys) and it includes the creation of a new travel package, new micro site, exclusive newsletter and mail-out of postal mailing. Timing for campaign is Q4 2024 and it will help to push sales for 2025. Target group is the experienced, USA interested travelers (age 25-60). Florida is under the top 3 US destinations on the bucket list of the Austrian guests. As many Germanys the Austrians are using the summer month to travel to the States. o Cost share for us is USD $5,000 to be paid with PO out of the CVB marketing budget FY 24-25. o Confirmed the opportunity after receiving the acknowledgement of Claudia Wook on 08/28. Page 376 of 381 26 •CANUSA TOURISTIK GmbH & Co. KG, Anna Rödding, Sales Manager, Germany o Kolja Kassner, Senior Vice President confirmed the participation of Anna who is part of the CANUSA sales department at our tour operator fam trip in December 2024. •Hotelplan Suisse (MTCH AG), Melissa Clausen, Lead Product Manager Travelhouse, Switzerland o We followed up with her on their latest booking numbers: January-December 2024: 452 pax and 342 room nights – 31.12.24. o Compared to 2023: +66.8% pax and +54.1% room nights. o Great result for Paradise Coast! •CRD Touristik GmbH, Pia Hambrock, Head of Product & Operations, Germany o Pia confirmed the participation of Julie Meisenberg who is part of the CRD flight, product and sales department at our tour operator fam trip in December 2024. Marketing Activities – Highlights •CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager, Germany o Hold a conference call with the German representatives of Visit Tampa Bay and Palm Beaches to discuss the luxury campaign opportunity. o The campaign includes massive online and social media promotions with great call-to- action elements and extensive reach. Also, we have included a hybrid staff training in Hamburg for CANUSA staff all over Germany to educate them how to sell the luxury Naples product. Timing for the campaign is Q4 2024 – Q1 2025. Timing is perfect to inspire the German luxury travelers for their travel in 2025 and to further push sales our region. Cost share per partner is USD 6000 to be paid out the PO by the CVB. o We confirmed out attendance in this opportunity after receiving the acknowledgement of Claudia Wood on August 14. •CRD Touristik, Nora Kutsche, Marketing Manager, Germany o Hold a conference call with Nora and Milad of CRD and the representatives of The Keys and Palm Beaches regarding a B2C campaign for new luxury tour operator CRD Select. The launch is planned for end of September/beginning of October. o They will feature only one Florida roundtrip including Naples, The Keys and Palm Beaches. In each destination they plan 3 overnights and for Naples they have not decided which hotel they will use. Intending to use Inn on 5th or LaPlaya. o Also, they have been thinking to offer extension programs and they thought about Marco Island. o CRD Select would like to have us as their exclusive partner for the campaign which is great news. o They will come up with a marketing proposal end of September. •Hotelplan Suisse (MTCH AG), Melissa Clausen, Lead Product Manager Travelhouse, Switzerland o Received the final reporting of our South Florida B2B/B2C Campaign which run from June 17 to July 23, 2024. o B2B: impressions (banner, info letter); 48,445, reach: 1095. o B2C: impressions (banner, social media posts, ad campaign): 2,103,200. o Reach: 193,683. Please see detailed report in the addendum. o Comments: Overall satisfied with the campaign, good performance. •Visit USA The Netherlands, c/o Target Travel Marketing, Rianne von der Linden, Secretary office Visit USA the Netherlands, The Netherlands Page 377 of 381 27 o As new member of Visit USA Netherlands we have now our landing page in Dutch and English. The page is online and can be found under the following link: https://visitusa.nl/project/naples-marco-island-amp-the-everglades. o The website is accessible to the Dutch travel trade and media. Media / PR / Communications Activities – Highlights •Travel Media Network CPR Verlags GmbH, LuxusInsider, Cathrin Lührs, Senior Editor , Germany o Senior editor, Cathrin Luehrs of leading B2B publication on luxury travel “Luxusinsider” is coming on vacations to Marco Island in August. She is interested in the Dolphin Explorer and Bob confirmed a comp. cruise for Auf 11, 01:00. She was very happy for this great offer. •Meehrerleben, Der Familien-Reiseblog, Antje Gerstenecker, Blogger, Germany o Follow-up with Antje regarding her media visit to Naples from August 26-28. o She was very happy with the PURE Dolphin Cruise and her overnights at the new Compass Hotel Naples. o Please see the first results of her coverage in the clipping report. •Paradise Coast has been allocated a series of 7 x Facebook activity posts on the German Paradise Coast Facebook Page (16,1k Followers). Overall reach for August is 2,843. Additionally, Naples, Marco Island & Everglades has been allocated 1 x Facebook post on our German B2B Paradise Coast Facebook Page (369 Followers). Please see screenshots of the posts in the clipping report. Addendum •Clipping Report August 2024 Campaign Report TravelHouse/Hotelplan Page 378 of 381 28 PARADISE COAST SPORTS COMPLEX (PCSC) – STAFF REPORT Marissa Baker, Sports Complex Manager with Collier County Reporting Period: July (Financials) & August 2024 Events PCSC GENERAL •United Soccer League (USL) Agreement approved at the January 9, 2024, BCC Meeting and the USL team will start play in March of 2025. •The month of August is busy with local programming during the week such as: FC Naples Luncheons, Naples Elite and Florida Evolution soccer camps, and various parties hosted at the Cove! Weekends are slower in August and tend to pick up in the fall with December as the busiest month annually. •The month of September: FC Naples Select a seat, fanfest, and tryouts! Kick Off Soccer Tournament, Naples Canes Home Games, Azzurri Soccer games, NFL Flag Football, SJN Highschool FB Game and weekly local programming. PCSC JULY FINANCIALS Page 379 of 381 29 PCSC MARKETING STRATEGY - 2024 •Mix of paid marketing strategies and community involvement. •Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events. •Attendance at major sporting conventions to enhance our presence on a national scale and build a ‘waiting list’ of event organizers and develop prospects for the future diamond fields. •Creation of a “Sports Tourist” guide to Collier County featuring access to local attractions, beaches, and excursions. •Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as a stimulus revenue driver for the local business community. PCSC MAINTENANCE The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. •Great Wolf Lodge has provided a $200,000 payment to the county consistent with contract terms for playground amenity. •The inclusion of a pavilion structure providing shade is considered for future development. We have some projects/purchases that are in process: •FPL Sports Lighting o Sand Volleyball courts in process. •Flooring o Facility Restroom floors renovation complete •Portable Generator, bleachers, and flooring for large events are being quoted. •Shade Structure at The Factory outdoor fitness center has been replaced by installer. Page 380 of 381 30 Page 381 of 381