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TDC Agenda 08/20/2024COLLIER COUNTY Tourist Development Council AGENDA August 20, 2024 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Rick LoCastro, Chair Clark Hill, Vice-Chair Councilor Jared Grifoni Susan Becker Laura Radler Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Bill Kramer All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Jay Tusa at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. August 2024 Collier County Tourist Development Council Page 2 Printed 8/16/2024 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. July 16, 2024 TDC Meeting Minutes 5. Presentations A. Executive Director Update 1. Executive Director Update and Tax Collection Report 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities 7. New Business A. Coastal Zone Management 1. Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration Planting - 2024,” to EarthBalance Corporation in the amount of $1,284,920.45, and make a finding that this item promotes tourism. (Project 33870) B. Tourism Division 1. To approve Tourist Development Tax Grant Applications for FY 2024-2025 Marketing Grants (Category B) ($78,000) and Non-County Owned/Operated Museums (Category C-2) ($672,000), for a total of $750,000, and make a finding that these expenditures promote tourism. 2. Recommendation to approve a 3-year Sponsorship Agreement with FC Naples for a total tourist development tax expenditure of $447,000 for the United Soccer League (USL) 2025-2027 seasons and make a finding that this item promotes tourism. August 2024 Collier County Tourist Development Council Page 3 Printed 8/16/2024 3. Recommendation to approve the Third Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2026-2032 U.S. Open Pickleball Championships for a total of $1,050,000, approve the expenditure of up to $1 million for capital improvements at ENCP, approve an allocation of up to $40,000 for an infrastructure project study, for a total of $2,090,000, and make a finding that this item promotes tourism. 8. Old Business Ten Minute Break 9. Marketing Partner Reports A. Marketing Partner Reports 10. Tourism Staff Reports A. Tourism Staff Reports B. PCSC Drone Show Event Overview Presentation 11. Council Member Discussion 12. Next Scheduled Meeting A. TDC Next Meeting Date-September 17, 2024 13. Adjournment 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Doc ID: 29516 Item Summary: July 16, 2024 TDC Meeting Minutes Meeting Date: 08/20/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/26/2024 12:28 PM Submitted by: Title: – Tourism Name: Jay Tusa 07/26/2024 12:28 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/26/2024 12:28 PM Tourism John Melleky Tourism Review Skipped 08/02/2024 10:25 AM Tourism John Melleky Tourism Review Completed 08/02/2024 10:25 AM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:15 AM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:15 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 08/02/2024 10:52 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 08/02/2024 7:14 PM Office of Management and Budget Christopher Johnson OMB Completed 08/05/2024 9:02 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/05/2024 9:20 AM Tourism Jay Tusa Tourism Director Review Completed 08/05/2024 9:41 AM County Attorney's Office Colleen Greene Attorney Review Completed 08/05/2024 3:56 PM Tourism Jay Tusa Tourism Director Review Completed 08/07/2024 1:09 PM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 4.B.1 Packet Pg. 4 REV AUG 2, 2024 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida - July 16, 2024 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9:00 a.m. in REGULAR SESSION at 3299 Tamiami Trail East, 3rd Floor, Naples, Florida with the following members present: Commissioner Rick LoCastro, Chairman Clark Hill, Vice-Chair Susan Becker Jared Grifoni, Councilor – via Zoom Nancy Kerns Bill Kramer Michael McComas -via Zoom Edward (Ski) Olesky -excused Laura Radler ALSO PRESENT: − Jay Tusa, CVB, Tourism Director − Sandra Rios, CVB, PR and Communications Manager − John Melleky, CVB, Arts and Culture Manager − Colleen Greene, Collier County Attorney Office, Managing Assistance County Attorney − Buzzy Ford, CVB, Digital and Social Media Coordinator − Joseph St. Germain, President, Downs & St. Germain Research − Mike Dee, Spirit Promotions, Manager − Ed Finn, Collier County, Deputy County Manager − James Hanrahan, Collier County Parks and Recreation, Division Director − VIA ZOOM: − Erin Murphy, Senior Account Executive, Lou Hammond Group − Enriqueta Balandra, Senior Project Manager, Miles Partnership 4.B.1.a Packet Pg. 5 Attachment: TDC July 16 2024 mtg minutes (29516 : July 16, 2024 TDC Meeting Minutes) REV AUG 2, 2024 2 Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order: The meeting was called to order at 9:03 a.m. 2. Pledge of Alliance: Led by Jay Tusa. 3. Roll Call: A quorum of 6 was established in the room. Michael McComas & Councilor Jared Grifoni joined via Zoom, increasing the quorum to 8. 4. Agenda and Minutes: a. Changes and Approval of Today's Agenda Clark Hill made a motion to approve the agenda. The motion was seconded by Nancy Kerns. The motion passed unanimously 8-0. b. Approval of prior TDC Meetings Minutes – June 18, 2024 Susan Becker made a motion to approve the minutes. The motion was seconded by Nancy Kerns. The motion passed unanimously 8-0. 5. Presentations A. Executive Director Update: 1. TDT Tax Collection Report • TDT tax collection for May 2024 - $426,7727.00 • Increased 4.3% occupancy rate for May • International visitors up 17% in May • Visit Florida proposed partnership for FY2024-2025: Initial request: $150,000. Updated request: $113,095. Cost savings of: $36,905. Co-operative marketing opportunities including: Membership, Co-Op Marketing Opportunities, Annual Governor’s Conference, Trade Shows, Sales Missions. 1. Discussion of Possible TDC Meeting Dates 2024-2025. • Leave meeting date as is – third Tuesday of each month. B. US Open Pickleball Championships 2024 Recap • Presented by Mike Dee, Spirit Promotions • All 50 states and 31 countries were represented • 50,000 attendees (41,000 in 2023) 4.B.1.a Packet Pg. 6 Attachment: TDC July 16 2024 mtg minutes (29516 : July 16, 2024 TDC Meeting Minutes) REV AUG 2, 2024 3 • Next year’s event date for 2025: April 26-May 3 • Future vision: developing a draft concept of “Championship Ave” and Pickleball Academy 6. Consent Agenda – All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda an d considered separately under New Business or Old Business. There were no items on the consent agenda. 7. New Business: A. Recommendation to approve an after-the fact payment for Miles Partnership, LLLP for Web Enhancement projects in the total amount of $35,151 and make a finding that the additional expenditures promote tourism. • Presented by: John Melleky Susan Becker moved to approve the recommendation for the project. Clark Hill seconded the motion. • Motion passed unanimously 8-0. B. Recommendation to approve a request from Collier County Parks and Recreation Division for Tourist Development Tax funding for a Tourism Impact Study for the Sun -N-Fun Lagoon in an amount not to exceed $50,000 and make a finding that this expenditure promotes tourism. • Presented by: Ed Finn, accompanied by James Hanrahan • This study will demonstrate and justify further investment • Sun N Fun is currently out of service and closed for much needed repairs Comm. LoCastro – we should be voting on giving money after the study is done. Ms. Greene - The study is required by the Florida Statute. Independent analysis is required for infrastructure of public structures. Ms. Radler – I do not think it promotes Tourism. Councilor Grifoni – This request is not under our control. This is unfortunate, but a reality. Bill Kramer moved to approve the recommendation for the project. Jared Grifoni seconded the motion. • The motion passed 7-1 (No vote by Clark Hill). 8. Old business. None. 4.B.1.a Packet Pg. 7 Attachment: TDC July 16 2024 mtg minutes (29516 : July 16, 2024 TDC Meeting Minutes) REV AUG 2, 2024 4 9. Marketing Partner Reports: a. Joseph St. Germain, President, Downs & St. Germain Research In person PowerPoint Presentation. b. Erin Murphy, Sr Account Executive, Lou Hammond Group Via Zoom PowerPoint Presentation. c. Enriqueta Balandra, Senior Project Manager, Miles Partnership. Via Zoom PowerPoint Presentation. 10. Tourism Staff Reports: Tourism Staff reports were included in the meeting materials for review. 11. Council member discussion. • Mr. Kramer spoke about the Paradise Coast Sports Complex (PCSC). He would like the complex to be used year-round. • Ms. Kern congratulated the staff & PCSC on a great drone show. • Comm. LoCastro would like to have a better vision & study on PCSC. Would also like bigger events at the complex. Also, after the drone show felt concession, should have stayed open a little longer for the crowd • FC Naples will appoint a coach on 7/17/24. • Comm. LoCastro -Two items that might come to us for a money ask. Marco Island American Legion is designing a Vietnam Memorial. A citizen may write a check for the statue. Cindy Love, YMCA Collier County, may be looking to expand on Marco Island. She did get money from the State. 12. Next Scheduled Meeting: August 20, 2024. 13. Adjournment: Meeting adjourned at 12:03 p.m. There being no further business for the good of the County, the meeting was adjourned by order of the Chairman at 12:03 p.m. 4.B.1.a Packet Pg. 8 Attachment: TDC July 16 2024 mtg minutes (29516 : July 16, 2024 TDC Meeting Minutes) REV AUG 2, 2024 5 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL ______________________________ Commissioner Rick LoCastro, Chairman These minutes were approved by the Chairman on ______________, (Choose one) as presented, _____________ or as amended ________________. 4.B.1.a Packet Pg. 9 Attachment: TDC July 16 2024 mtg minutes (29516 : July 16, 2024 TDC Meeting Minutes) 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A.1 Doc ID: 29517 Item Summary: Executive Director Update and Tax Collection Report Meeting Date: 08/20/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/29/2024 9:42 AM Submitted by: Title: – Tourism Name: Jay Tusa 07/29/2024 9:42 AM Approved By: Review: Tourism John Melleky Tourism Review Completed 08/09/2024 2:26 PM Tourism Sandra Rios Tourism Review Completed 08/09/2024 2:38 PM Tourism Jay Tusa Tourism Division Completed 08/15/2024 9:07 AM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:13 AM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:14 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 08/12/2024 1:09 PM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Skipped 08/12/2024 1:31 PM Office of Management and Budget Christopher Johnson OMB Completed 08/13/2024 4:31 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/15/2024 10:54 AM Tourism Jay Tusa Tourism Director Review Completed 08/15/2024 10:36 PM Tourism Jay Tusa Tourism Director Review Completed 08/15/2024 10:38 PM County Attorney's Office Colleen Greene Attorney Review Completed 08/16/2024 8:13 AM County Manager's Office John Melleky Deputy County Manager Skipped 08/15/2024 8:49 AM County Manager's Office Ed Finn Deputy County Manager Completed 08/16/2024 9:20 AM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 5.A.1 Packet Pg. 10 1 Tourism Director Report TDC, August 20, 2024 5.A.1.a Packet Pg. 11 Attachment: TDC Executive Director Remarks_August_2024 Tourism Director Report TDT Tax Collection Report August 20, 2024 •Tourist Development Tax Revenue for June 2024 was $3,143,665, resulting in a year-to-date total of $39,209,161. June 2024 Monthly Visitor Snapshot •In June 2024, the overall occupancy rate was 51.7%, an increase of 4.4% compared to June 2023. •Our average daily rate (ADR) saw a significant year-over-year increase of 27.1%, resulting in a revenue per available room (RevPAR) of $151.49, up from $119.22 last year. •Direct spending by visitors and the total economic impact of tourism in June increased by 4.6% and 4.4%, respectively. The total economic impact of tourism is currently up 12.1% fiscal -year-to- date, with one quarter remaining in the 2024 fiscal year. •June 2024 saw year-over-year increases in the number of meeting/event attendees, day- trippers, visitors who chose the Naples area over other destinations because of the beaches, and the median household income of visitors. 5.A.1.a Packet Pg. 12 Attachment: TDC Executive Director Remarks_August_2024 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS JULY 2024 FOR THE MONTH OF JUNE 2024 VENDOR TAX COLLECTIONS BREAKDOWN FISCAL 2022-2023 FISCAL 2023-2024 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $2,736,287 $3,143,665 $ 407,378 % 14.88 Year to Date $36,426,862 $41,312,777 $4,885,915 % 13.41 HOTEL / MOTEL Current Month $1,787,892 $2,183,494 $395,602 % 22.12 Year to Date $20,259,829 $24,186,592 $ 3,926,763 % 19.38 REALTORS Current Month $121,176 $79,669 - $41,507 - % 34.25 Year to Date $4,597,387 $3,992,637 -$604,750 - % 13.15 INDIVIDUALS (APTS/CONDOS S F HOMES) Current Month $783,268 $846,649 $63,381 % 7.51 Year to Date $11,146,811 $12,665,052 $1,518,241 % 14.03 5.A.1.b Packet Pg. 13 Attachment: JULY 2024 PERCENTAGE CHART (29517 : Executive Director Update and Tax Collection Report) Collier County Tourist Development Tax Revenue Fund Reporting Fund Adopted Budget Updated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities 1100 1,234,300 1,671,224 966,815 1,404,002 437,187 TDC Promotion 1101 12,221,500 17,255,706 9,572,977 14,174,250 4,601,273 Non‐County Museums 1103 658,500 891,599 515,796 747,170 231,373 TDC Admin 1104 - - 0 - - Beach Renourishment 1105 13,438,900 18,196,077 10,526,554 15,282,398 4,755,844 Disaster Recovery 1106 - - 0 - - County Museums 1107 2,000,000 2,000,000 1,566,580 2,000,000 433,420 TDC Capital 1108 4,923,200 6,665,942 3,856,293 5,601,342 1,745,050 Gross Budget 34,476,400 46,680,548 27,005,014 39,209,161 12,204,148 Less 5% Rev Res (1,723,800)35.40% % Over/(Under) Bud 45.2% Net Budget 32,752,600 Collections Month Reported Actual Cum YTD % Budget Collected to Date % Variance FY23 Collections % Variance FY22 Collections % Variance FY21 Collections Nov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41% Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35% Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59% Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87% Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31% Apr 8,138,934 31,797,769 92.23% 11.53% -2.59% 22.15% May 4,267,727 36,065,496 104.61% 5.48% -11.71% 6.09% June 3,143,665 39,209,161 113.73% 14.89% 1.63% 18.48% July - 39,209,161 113.73% n/a n/a n/a Aug - 39,209,161 113.73% n/a n/a n/a Sept - 39,209,161 113.73% n/a n/a n/a Oct - 39,209,161 113.73% n/a n/a n/a Total 39,209,161 39,209,161 YTD 13.43% 2.16% 47.12% 97.0% 97.0% 97.0%46,680,548 Forecast Budget Comparison 5 Yr History-Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov 4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657 Dec 10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362 Jan 18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180 Feb 30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419 Mar 44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217 Apr 61.4% 16.6%5,723,547 8,138,934 2,415,387 8,138,934 May 71.9% 10.5%3,606,621 4,267,727 661,106 4,267,727 June 78.3% 6.5%2,229,096 3,143,665 914,569 3,143,665 July 84.1% 5.8%1,983,274 - - 1,983,274 Aug 90.0% 6.0%2,053,876 - - 2,053,876 Sept 94.9% 4.9%1,685,186 - - 1,685,186 Oct 100.0% 5.1%1,749,050 - - 1,749,050 Total 100.0% 100.0%34,476,400 39,209,161 12,204,147 46,680,548 % over/(under) budget 45.2%35.40% FY 24 TDT Collections Report 30-Jun-2024 $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported Tourist Development Tax Collection Curve Budgeted Collections Actual Collections M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\08‐TDC Updates June.xlsx 5.A.1.c Packet Pg. 14 Attachment: TDC Revenue June 2024 1 page (29517 : Executive Director Update and Tax Collection Report) Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,234,300 1,671,224 966,815 1,404,002 437,187 TDC Promotion1101 12,221,500 17,255,706 9,572,977 14,174,250 4,601,273 Non‐County Museums1103 658,500 891,599 515,796 747,170 231,373 TDC Admin 1104 - - 0 - - Beach Renourishment1105 13,438,900 18,196,077 10,526,554 15,282,398 4,755,844 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 1,566,580 2,000,000 433,420 TDC Capital1108 4,923,200 6,665,942 3,856,293 5,601,342 1,745,050 Gross Budget 34,476,400 46,680,548 27,005,014 39,209,161 12,204,148 Less 5% Rev Res(1,723,800)35.40% % Over/(Under) Bud 45.2%Net Budget 32,752,600CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY23 Collections% Variance FY22 Collections% Variance FY21 CollectionsNov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41%Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35%Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59%Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87%Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31%Apr 8,138,934 31,797,769 92.23% 11.53% -2.59% 22.15%May 4,267,727 36,065,496 104.61% 5.48% -11.71% 6.09%June 3,143,665 39,209,161 113.73% 14.89% 1.63% 18.48%July - 39,209,161 113.73% n/a n/a n/aAug - 39,209,161 113.73% n/a n/a n/aSept - 39,209,161 113.73% n/a n/a n/aOct - 39,209,161 113.73% n/a n/a n/aTotal39,209,161 39,209,161 YTD 13.43% 2.16% 47.12%97.0% 97.0% 97.0%46,680,548ForecastFY 24 TDT Collections Report30-Jun-2024M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\08‐TDC Updates June.xlsx5.A.1.dPacket Pg. 15Attachment: TDC Revenue June 2024 2 page (29517 : Executive Director Update and Tax Collection Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657 Dec10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362 Jan18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180 Feb30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419 Mar44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217 Apr61.4% 16.6%5,723,547 8,138,934 2,415,387 8,138,934 May71.9% 10.5%3,606,621 4,267,727 661,106 4,267,727 June78.3% 6.5%2,229,096 3,143,665 914,569 3,143,665 July84.1% 5.8%1,983,274 - - 1,983,274 Aug90.0% 6.0%2,053,876 - - 2,053,876 Sept94.9% 4.9%1,685,186 - - 1,685,186 Oct100.0% 5.1%1,749,050 - - 1,749,050 Total100.0% 100.0%34,476,400 39,209,161 12,204,147 46,680,548 % over/(under) budget 45.2%35.40% $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\08‐TDC Updates June.xlsx5.A.1.dPacket Pg. 16Attachment: TDC Revenue June 2024 2 page (29517 : Executive Director Update and Tax Collection Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 07/05/2024 02:21PM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- LAST MONTH -- CC - Collier County - Unincorporated 2024 June 1,772,844.22 1,772,844.22 Tourist Tax EC - Everglades City 2024 June 12,462.15 12,462.15 Tourist Tax IM - Immokalee 2024 June 3,875.80 3,875.80 Tourist Tax MI - Marco Island 2024 June 832,702.84 832,702.84 Tourist Tax NA - Naples 2024 June 521,780.12 521,780.12 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples 2024 June 3,143,665.13 3,143,665.13 Tourist Tax Grand Total 5.A.1.e Packet Pg. 17 Attachment: Tourist BOCC - Zone - TAX-July 2024 (29517 : Executive Director Update and Tax Collection Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 07/05/2024 02:25PM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- 10/01/23-06/30/24 -- CC - Collier County - Unincorporated 2023 October 1,282,955.70 1,282,955.70 Tourist Tax CC - Collier County - Unincorporated 2023 November 1,533,574.01 1,533,574.01 Tourist Tax CC - Collier County - Unincorporated 2023 December 1,941,850.06 1,941,850.06 Tourist Tax CC - Collier County - Unincorporated 2023 December, November, October 4,758,379.77 4,758,379.77 Tourist Tax CC - Collier County - Unincorporated 2024 January 2,576,691.35 2,576,691.35 Tourist Tax CC - Collier County - Unincorporated 2024 February 3,890,109.01 3,890,109.01 Tourist Tax CC - Collier County - Unincorporated 2024 March 3,801,195.94 3,801,195.94 Tourist Tax CC - Collier County - Unincorporated 2024 April 4,496,358.16 4,496,358.16 Tourist Tax CC - Collier County - Unincorporated 2024 May 2,420,995.21 2,420,995.21 Tourist Tax CC - Collier County - Unincorporated 2024 June 1,772,844.22 1,772,844.22 Tourist Tax CC - Collier County - Unincorporated 2024 April, February, January, June, March, May 18,958,193.89 18,958,193.89 Tourist Tax CC - Collier County - Unincorporated April, December, February, January, June, March, May, November, October 23,716,573.66 23,716,573.66 Tourist Tax EC - Everglades City 2023 October 7,650.91 7,650.91 Tourist Tax EC - Everglades City 2023 November 9,557.40 9,557.40 Tourist Tax EC - Everglades City 2023 December 12,574.19 12,574.19 Tourist Tax EC - Everglades City 2023 December, November, October 29,782.50 29,782.50 Tourist Tax EC - Everglades City 2024 January 16,827.32 16,827.32 Tourist Tax EC - Everglades City 2024 February 22,389.06 22,389.06 Tourist Tax EC - Everglades City 2024 March 29,515.20 29,515.20 Tourist Tax EC - Everglades City 2024 April 50,858.96 50,858.96 Tourist Tax 5.A.1.f Packet Pg. 18 Attachment: Tourist BOCC - Zone (9) FISCAL July 2024 (29517 : Executive Director Update and Tax Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 07/05/2024 02:25PM 2 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date EC - Everglades City 2024 May 23,699.77 23,699.77 Tourist Tax EC - Everglades City 2024 June 12,462.15 12,462.15 Tourist Tax EC - Everglades City 2024 April, February, January, June, March, May 155,752.46 155,752.46 Tourist Tax EC - Everglades City April, December, February, January, June, March, May, November, October 185,534.96 185,534.96 Tourist Tax IM - Immokalee 2023 October 3,844.89 3,844.89 Tourist Tax IM - Immokalee 2023 November 4,155.17 4,155.17 Tourist Tax IM - Immokalee 2023 December 3,669.90 3,669.90 Tourist Tax IM - Immokalee 2023 December, November, October 11,669.96 11,669.96 Tourist Tax IM - Immokalee 2024 January 4,467.34 4,467.34 Tourist Tax IM - Immokalee 2024 February 4,933.91 4,933.91 Tourist Tax IM - Immokalee 2024 March 6,133.97 6,133.97 Tourist Tax IM - Immokalee 2024 April 6,436.12 6,436.12 Tourist Tax IM - Immokalee 2024 May 5,790.30 5,790.30 Tourist Tax IM - Immokalee 2024 June 3,875.80 3,875.80 Tourist Tax IM - Immokalee 2024 April, February, January, June, March, May 31,637.44 31,637.44 Tourist Tax IM - Immokalee April, December, February, January, June, March, May, November, October 43,307.40 43,307.40 Tourist Tax MI - Marco Island 2023 October 556,507.49 556,507.49 Tourist Tax MI - Marco Island 2023 November 673,584.70 673,584.70 Tourist Tax MI - Marco Island 2023 December 800,938.27 800,938.27 Tourist Tax MI - Marco Island 2023 December, November, October 2,031,030.46 2,031,030.46 Tourist Tax 5.A.1.f Packet Pg. 19 Attachment: Tourist BOCC - Zone (9) FISCAL July 2024 (29517 : Executive Director Update and Tax Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 07/05/2024 02:25PM 3 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date MI - Marco Island 2024 January 1,104,955.39 1,104,955.39 Tourist Tax MI - Marco Island 2024 February 1,305,073.83 1,305,073.83 Tourist Tax MI - Marco Island 2024 March 1,695,619.02 1,695,619.02 Tourist Tax MI - Marco Island 2024 April 2,183,067.06 2,183,067.06 Tourist Tax MI - Marco Island 2024 May 1,106,825.32 1,106,825.32 Tourist Tax MI - Marco Island 2024 June 832,702.84 832,702.84 Tourist Tax MI - Marco Island 2024 April, February, January, June, March, May 8,228,243.46 8,228,243.46 Tourist Tax MI - Marco Island April, December, February, January, June, March, May, November, October 10,259,273.92 10,259,273.92 Tourist Tax NA - Naples 2023 October 254,451.83 254,451.83 Tourist Tax NA - Naples 2023 November 345,785.72 345,785.72 Tourist Tax NA - Naples 2023 December 515,329.16 515,329.16 Tourist Tax NA - Naples 2023 December, November, October 1,115,566.71 1,115,566.71 Tourist Tax NA - Naples 2024 January 708,264.09 708,264.09 Tourist Tax NA - Naples 2024 February 1,315,938.29 1,315,938.29 Tourist Tax NA - Naples 2024 March 1,335,752.92 1,335,752.92 Tourist Tax NA - Naples 2024 April 1,402,214.24 1,402,214.24 Tourist Tax NA - Naples 2024 May 710,415.97 710,415.97 Tourist Tax NA - Naples 2024 June 521,780.12 521,780.12 Tourist Tax NA - Naples 2024 April, February, January, June, March, May 5,994,365.63 5,994,365.63 Tourist Tax NA - Naples April, December, February, January, June, March, May, November, October 7,109,932.34 7,109,932.34 Tourist Tax 5.A.1.f Packet Pg. 20 Attachment: Tourist BOCC - Zone (9) FISCAL July 2024 (29517 : Executive Director Update and Tax Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 07/05/2024 02:25PM 4 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples Grand Total April, December, February, January, June, March, May, November, October 41,314,622.28 41,314,622.28 Tourist Tax 5.A.1.f Packet Pg. 21 Attachment: Tourist BOCC - Zone (9) FISCAL July 2024 (29517 : Executive Director Update and Tax Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 07/05/2024 02:22PM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: January, ... ---- Tourist Tax ---- last month -- 02 - CONDOMINIUM June 101,079.88 101,079.88 Tourist Tax 05 - HOTEL June 2,183,494.19 2,183,494.19 Tourist Tax 06 - INTERVAL OWNER June 25,395.88 25,395.88 Tourist Tax 07 - MOBILE HM PARK June 1,639.00 1,639.00 Tourist Tax 6/13/2024 09 - PROPERTY MANAGEMENT COMPANY June 79,668.68 79,668.68 Tourist Tax 12 - RV PARK /CAMPGD June 6,818.57 6,818.57 Tourist Tax 13 - SINGLE FAMILY June 745,568.93 745,568.93 Tourist Tax 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY June 3,143,665.13 3,143,665.13 Tourist Tax Grand Total 5.A.1.g Packet Pg. 22 Attachment: Tourist BOCC - Rental Tax July 2024 (29517 : Executive Director Update and Tax Collection Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 07/05/2024 02:24PM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: January, ... ---- Tourist Tax ---- 10/01/2023-06/30/202 4 -- 01 - APARTMENTS April 97.94 97.94 Tourist Tax 4/4/2024 01 - APARTMENTS October 59.65 59.65 Tourist Tax 10/10/2023 01 - APARTMENTS April, October 157.59 157.59 Tourist Tax 02 - CONDOMINIUM January 264,957.23 264,957.23 Tourist Tax 02 - CONDOMINIUM February 482,972.01 482,972.01 Tourist Tax 02 - CONDOMINIUM March 533,459.64 533,459.64 Tourist Tax 02 - CONDOMINIUM April 1,280,157.32 1,280,157.32 Tourist Tax 02 - CONDOMINIUM May 228,440.25 228,440.25 Tourist Tax 02 - CONDOMINIUM June 101,079.88 101,079.88 Tourist Tax 02 - CONDOMINIUM October 98,580.50 98,580.50 Tourist Tax 02 - CONDOMINIUM November 82,077.89 82,077.89 Tourist Tax 02 - CONDOMINIUM December 132,687.56 132,687.56 Tourist Tax 02 - CONDOMINIUM April, December, February, January, June, March, May, November, October 3,204,412.28 3,204,412.28 Tourist Tax 05 - HOTEL January 2,610,878.27 2,610,878.27 Tourist Tax 05 - HOTEL February 3,017,867.83 3,017,867.83 Tourist Tax 05 - HOTEL March 4,029,839.31 4,029,839.31 Tourist Tax 05 - HOTEL April 4,433,450.31 4,433,450.31 Tourist Tax 05 - HOTEL May 2,911,049.82 2,911,049.82 Tourist Tax 05 - HOTEL June 2,183,494.19 2,183,494.19 Tourist Tax 05 - HOTEL October 1,249,872.40 1,249,872.40 Tourist Tax 05 - HOTEL November 1,642,723.69 1,642,723.69 Tourist Tax 5.A.1.h Packet Pg. 23 Attachment: Tourist BOCC - Rental Type (9) FISCAL July 2024 (29517 : Executive Director Update and Tax Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 07/05/2024 02:24PM 2 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 05 - HOTEL December 2,107,415.68 2,107,415.68 Tourist Tax 05 - HOTEL April, December, February, January, June, March, May, November, October 24,186,591.50 24,186,591.50 Tourist Tax 06 - INTERVAL OWNER January 38,607.85 38,607.85 Tourist Tax 06 - INTERVAL OWNER February 24,759.05 24,759.05 Tourist Tax 06 - INTERVAL OWNER March 19,784.25 19,784.25 Tourist Tax 06 - INTERVAL OWNER April 26,602.70 26,602.70 Tourist Tax 06 - INTERVAL OWNER May 26,873.88 26,873.88 Tourist Tax 06 - INTERVAL OWNER June 25,395.88 25,395.88 Tourist Tax 06 - INTERVAL OWNER October 23,987.40 23,987.40 Tourist Tax 06 - INTERVAL OWNER November 29,807.16 29,807.16 Tourist Tax 06 - INTERVAL OWNER December 28,640.59 28,640.59 Tourist Tax 06 - INTERVAL OWNER April, December, February, January, June, March, May, November, October 244,458.76 244,458.76 Tourist Tax 07 - MOBILE HM PARK January 2,027.79 2,027.79 Tourist Tax 07 - MOBILE HM PARK February 4,633.12 4,633.12 Tourist Tax 07 - MOBILE HM PARK March 4,883.22 4,883.22 Tourist Tax 07 - MOBILE HM PARK April 4,723.25 4,723.25 Tourist Tax 07 - MOBILE HM PARK May 2,968.52 2,968.52 Tourist Tax 07 - MOBILE HM PARK June 1,639.00 1,639.00 Tourist Tax 6/13/2024 07 - MOBILE HM PARK October 730.08 730.08 Tourist Tax 07 - MOBILE HM PARK November 1,107.28 1,107.28 Tourist Tax 07 - MOBILE HM PARK December 1,561.78 1,561.78 Tourist Tax 07 - MOBILE HM PARK April, December, February, January,24,274.04 24,274.04 Tourist Tax 5.A.1.h Packet Pg. 24 Attachment: Tourist BOCC - Rental Type (9) FISCAL July 2024 (29517 : Executive Director Update and Tax Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 07/05/2024 02:24PM 3 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -June, March, May, November, October ---- 09 - PROPERTY MANAGEMENT COMPANY January 436,070.59 436,070.59 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY February 1,429,687.75 1,429,687.75 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY March 785,515.47 785,515.47 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April 623,701.35 623,701.35 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY May 202,947.76 202,947.76 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY June 79,668.68 79,668.68 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY October 34,184.06 34,184.06 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY November 76,443.34 76,443.34 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December 147,330.55 147,330.55 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY April, December, February, January, June, March, May, November, October 3,815,549.55 3,815,549.55 Tourist Tax 12 - RV PARK /CAMPGD January 23,593.15 23,593.15 Tourist Tax 12 - RV PARK /CAMPGD February 35,504.74 35,504.74 Tourist Tax 12 - RV PARK /CAMPGD March 35,193.91 35,193.91 Tourist Tax 12 - RV PARK /CAMPGD April 57,499.39 57,499.39 Tourist Tax 12 - RV PARK /CAMPGD May 16,631.22 16,631.22 Tourist Tax 12 - RV PARK /CAMPGD June 6,818.57 6,818.57 Tourist Tax 12 - RV PARK /CAMPGD October 4,450.64 4,450.64 Tourist Tax 12 - RV PARK /CAMPGD November 5,788.84 5,788.84 Tourist Tax 12 - RV PARK /CAMPGD December 13,689.79 13,689.79 Tourist Tax 12 - RV PARK /CAMPGD April, December, February, January, June, March, May, November, October 199,170.25 199,170.25 Tourist Tax 13 - SINGLE FAMILY January 1,035,070.61 1,035,070.61 Tourist Tax 5.A.1.h Packet Pg. 25 Attachment: Tourist BOCC - Rental Type (9) FISCAL July 2024 (29517 : Executive Director Update and Tax Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 07/05/2024 02:24PM 4 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 13 - SINGLE FAMILY February 1,543,019.60 1,543,019.60 Tourist Tax 13 - SINGLE FAMILY March 1,459,541.25 1,459,541.25 Tourist Tax 13 - SINGLE FAMILY April 1,712,702.28 1,712,702.28 Tourist Tax 13 - SINGLE FAMILY May 878,815.12 878,815.12 Tourist Tax 13 - SINGLE FAMILY June 745,568.93 745,568.93 Tourist Tax 13 - SINGLE FAMILY October 693,546.09 693,546.09 Tourist Tax 13 - SINGLE FAMILY November 728,708.80 728,708.80 Tourist Tax 13 - SINGLE FAMILY December 843,035.63 843,035.63 Tourist Tax 13 - SINGLE FAMILY April, December, February, January, June, March, May, November, October 9,640,008.31 9,640,008.31 Tourist Tax 01 - APARTMENTS, 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY April, December, February, January, June, March, May, November, October 41,314,622.28 41,314,622.28 Tourist Tax Grand Total 5.A.1.h Packet Pg. 26 Attachment: Tourist BOCC - Rental Type (9) FISCAL July 2024 (29517 : Executive Director Update and Tax 08/20/2024 EXECUTIVE SUMMARY Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration Planting - 2024,” to EarthBalance Corporation in the amount of $1,284,920.45, and make a finding that this item promotes tourism. (Project 33870) OBJECTIVE: To restore the dune vegetation plantings throughout the upland dry beach portion of the recently renourished Collier County beach shorelines between Monument Markers R-1 to R-148.1. CONSIDERATION: The existing dunes in these areas were severely damaged by Hurricane Ian, removing much of the existing vegetation. Collier’s 2023 Emergency Berm Project replaced a large amount of sand in the areas where the pre-storm dunes were located. Planting these areas will help stabilize the new berm, enhancing the protection of upland properties. Additionally, protection of the newly planted dunes will be provided with the installation of posts with signage directing beachgoers to stay off the dunes. On March 29, 2024, the Procurement Services Department posted ITB No. 24-8234 for construction of the “Collier County Dune Restoration Planting - 2024.” The bid was advertised for a total of forty-five (45) days, staff conducted vendor outreach, and the County received one (1) bid by the May 13, 2024, submission deadline, as shown below. RESPONDENTS: Company Name City County ST Bid Amount Responsive/ Responsible EarthBalance Corporation North Port Sarasota FL $1,284,920.45 Yes/Yes Staff determined that the bidder was responsive and responsible, and that EarthBalance Corporation is the lowest, responsive and responsible bidder. EarthBalance is a corporation formed in 1985 in the state of Florida and licensed to transact business in the state of Florida since 1985. Staff determined the lowest bid is fair and reasonable and recommends awarding the contract to EarthBalance Corporation. The Principal Project Manager evaluated references and deemed them acceptable to determine relevant experience of work of a similar magnitude judged within the last five years, which includes the contractor’s prior experience, skill and business standing, and the contractor’s ability to conduct the work as completely and timely as required under the terms of the Agreement. The bid is approximately 21% lower than the Engineer’s $1,618,516.25 opinion of probable cost. Staff concluded bidding was competitive and representative of market conditions. The bid tabulation, bid analysis, Engineer’s letter of recommendation (DELORA), the Notice of Recommended Award (NORA) and contract are attached. This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee (CAC) on June 13, 2024, and will be presented to the Tourist Development Council (TDC) on August 20, 2024. GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management Element of the Growth Management Plan. FISCAL IMPACT: Funding for the contract in the amount of $1,284,920.45, has already been appropriated within the Growth Management Grant Fund (1841), 2022 Hurricane Ian & Nicole Emergency Recovery Project (33870). The funding source for this project is the Florida Department of Environmental Protection (FDEP) grant 23C02. No local match is required. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for 7.A.1 Packet Pg. 27 08/20/2024 approval. - CMG RECOMMENDATION: To award Invitation to Bid No. 24-8234 to EarthBalance Corporation in the amount of $1,284,920.45, for the Collier County Dune Restoration Planting - 2024 Project benefiting Collier County beaches, and make a finding that this item promotes tourism. Prepared By: Larry Humphries Project Manager II, Coastal Zone Management, Capital Project Planning Fees and Program Management ATTACHMENT(S) 1. [LINKED]24-8234 VS_EarthBalance (PDF) 2. 24-8234 NORA (PDF) 3. 24-8234 Insurance_Earth Balance (PDF) 4. 24-8234 DELORA (PDF) 5. 24-8234 Bid Tabulation (PDF) 7.A.1 Packet Pg. 28 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.1 Doc ID: 29522 Item Summary: Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration Planting - 2024,” to EarthBalance Corporation in the amount of $1,284,920.45, and make a finding that this item promotes tourism. (Project 33870) Meeting Date: 08/20/2024 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Maria Becerra 07/26/2024 3:49 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 07/26/2024 3:49 PM Approved By: Review: Capital Project Planning, Impact Fees, and Program Management Andrew Miller TMSD Reviewer Completed 07/31/2024 8:52 AM Tourism Jennifer Leslie Tourism Division Completed 07/31/2024 11:20 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 07/31/2024 2:00 PM Tourism John Melleky Tourism Review Completed 08/01/2024 8:47 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/05/2024 10:52 AM Tourism Sandra Rios Tourism Review Completed 08/09/2024 2:38 PM Office of Management and Budget Christopher Johnson OMB Completed 08/13/2024 4:59 PM Tourism Jay Tusa Tourism Director Review Completed 08/14/2024 9:21 AM County Attorney's Office Colleen Greene Attorney Review Completed 08/14/2024 10:28 AM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 08/15/2024 10:55 AM County Manager's Office Ed Finn Deputy County Manager Completed 08/16/2024 9:16 AM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 7.A.1 Packet Pg. 29 Notice of Recommended Award Solicitation: 24-8234 Title: Collier County Dune Restoration Planting - 2024 Due Date and Time: May 13, 2024, at 3:00 PM EST Respondents: Company Name City County State Bid Amount Responsive/Responsible EarthBalance Corporation Ft. Myers Lee FL $1,284,920.45 Yes/Yes Utilized Local Vendor Preference: Yes No N/A Recommended Vendor(s) For Award: On March 29, 2024, the Procurement Services Division issued Construction Invitation to Bid No. 24-8234, “Collier County Dune Restoration Planting - 2024,” to thirty-five thousand and twenty-four (35,024) vendors. The bid was advertised for a total of forty-five (45) days. Fifty-four (54) vendors viewed the bid package, staff conducted vendor outreach, and the County received one (1) bid by the May 13, 2024, submission deadline. Staff reviewed the bid received and found the sole bidder to be responsive and responsible. Staff determined that EarthBalance Corporation is the lowest responsive and responsible bidder. Staff recommends the contract be awarded to EarthBalance Corporation, the lowest responsive and responsible bidder, for a total bid amount of $1,284,920.45. Contract Driven Purchase Order Driven Required Signatures Project Manager: Procurement Strategist: Procurement Services Director: __________________________________ _________________ Sandra Srnka Date DocuSign Envelope ID: 6BEB049B-0A31-4F34-8B3B-6C7CFD041B1D 6/11/2024 6/11/2024 6/11/2024 7.A.1.b Packet Pg. 30 Attachment: 24-8234 NORA (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration) 7.A.1.c Packet Pg. 31 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 32 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 33 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 34 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 35 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 36 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 37 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 38 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 39 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 40 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 41 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 42 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 43 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 44 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 45 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 46 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 7.A.1.c Packet Pg. 47 Attachment: 24-8234 Insurance_Earth Balance (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune 10199 SOUTHSIDE BLVD, SUITE 310 | JACKSONVILLE, FL 32256 | TEL 904.731.7040 WWW.TAYLORENGINEERING.COM May 30, 2024 Ms. Sarah Hamilton Assistant Division Director Collier County Procurement Services 3295 Tamiami Trail East Naples, FL 34112-5361 RE: Taylor Engineering Letter of Recommended Award Solicitation No 24-8234 Collier County Dune Restoration Planting – 2024 Ms. Hamilton: A single bid was received for the above-referenced project by Collier County on May 13, 2024. Taylor Engineering (Taylor) has completed our review of the bid submitted by the bidder for this project, and we are pleased to provide the following award recommendation. The scope of the Collier County Dune Restoration Planting project includes supplying, delivering, and installing dune vegetation and signage, and removing exotic vegetation along approximately 13 miles of Collier County beaches. Collier County Procurement’s review of the bid tabulations determined that the apparent low bidder is EarthBalance Corporation (EarthBalance) with a bid of $1,284,920.45. The County provided Taylor with the EarthBalance’s bid schedule. EarthBalance’s bid is approximately 21% lower than Taylor’s Opinion of Probable Construction Cost (OPC) of $1,618,516.25. References were provided, and the completed Vendor Reference Check Logs are attached. Four of the five project references provided by EarthBalance were contacted successfully; each provided responses. The owner’s contact person listed for the Flagler County reference has retired and we were unable to secure a response from an alternate Flagler County employee familiar with the project and EarthBalance’s performance. Taylor determined the references contain sufficient relevant experience with similar projects to demonstrate the required successful experience to complete the project. EarthBalance is a corporation formed in 1985 in the state of Florida and licensed to transact business in the state of Florida since 1985. Taylor has worked successfully with EarthBalance on several projects located throughout Florida. Based on that experience, the favorable performance reviews provided on the Vendor Reference Logs and its licensing, it appears that EarthBalance is a qualified firm to complete the requested work. Based on the above information, Taylor recommends EarthBalance be awarded the Collier County Dune Restoration Planting project in the amount of $1,284,920.45. If you have any questions or require additional information, please contact our office. Sincerely, Kenneth R. Craig, P.E. Senior Vice President Attachments 7.A.1.d Packet Pg. 48 Attachment: 24-8234 DELORA (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration) 10199 SOUTHSIDE BLVD, SUITE 310 | JACKSONVILLE, FL 32256 | TEL 904.731.7040 WWW.TAYLORENGINEERING.COM VENDOR REFERENCE CHECK LOGS 7.A.1.d Packet Pg. 49 Attachment: 24-8234 DELORA (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration) Tab 2 - Appendix H2 – Template - DELORA Vendor Reference Check Log - rev 02-14-20 VENDOR REFERENCE CHECK LOG Solicitation No.: 24-8234 Reference Check by: Chris Ellis (Taylor Eng.) Solicitation Title: Collier Co. Dune Restoration Planting - 2024 Date: 5/24/2024 Bidder’s Name: EarthBalance Corporation Phone: (941) 426-7878 Design Entity: Taylor Engineering, Inc. REFERENCED PROJECT: Project Name: Myrtle Beach Planting and Sand Fencing Project Location: Horry County, SC Project Description: Supplied, delivered, and installed 168,434 dune plants and 48,125 lf of sand fencing Completion Date: July 2023 Contract Value: $703,221.92 Project Owner/Title: City of Myrtle Beach Owner’s Address: 3231 10th Avenue Ext N Myrtle Beach, SC 29577 Phone: (843) 918-2390 Owner’s Contact Person: JC Blackhurst Parks Superintendent E-Mail: jblackhurst@cityofmyrtlebeach.com 1. Was project completed timely and within budget? (If not, provide detail) Yes 2. Was the submittal/review process performed satisfactorily? (If not, provide detail) Yes 3. Was the construction process performed satisfactorily? (If not, provide detail) Yes 4. Did the process run smoothly? Were there any changes? Describe below. Yes. We added additional fencing outside the federal pro ject reach without issue. 5. Was the contract closeout process performed satisfactorily? (If not, provide detail) Yes 6. Any warranty issues since closeout? Were they responded to and performed satisfactorily? No warranty issues. 7. Additional comments: Thinks highly of EarthBalance 7.A.1.d Packet Pg. 50 Attachment: 24-8234 DELORA (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration) Tab 2 - Appendix H2 – Template - DELORA Vendor Reference Check Log - rev 02-14-20 VENDOR REFERENCE CHECK LOG Solicitation No.: 24-8234 Reference Check by: Chris Ellis (Taylor Eng.) Solicitation Title: Collier Co. Dune Restoration Planting - 2024 Date: 5/27/2024 Bidder’s Name: EarthBalance Corporation Phone: (941) 426-7878 Design Entity: Taylor Engineering, Inc. REFERENCED PROJECT: Project Name: Coastal Storm Risk Management Project, South Ponte Vedra Beach and Vilano Beach Project Location: St. Johns County, FL Project Description: Supplied, delivered, and installed 390,000 dune plants Completion Date: April 2021 Contract Value: $336,600.00 Project Owner/Title: Great Lakes Dredge & Dock Company, LLC Owner’s Address: 2122 York Road Oak Brook, IL 60523 Phone: (630) 207-8893 Owner’s Contact Person: Leon Edward Martinez Sr. Quality Systems Engineer E-Mail: lmartinez@gldd.com 1. Was project completed timely and within budget? (If not, provide detail) Yes 2. Was the submittal/review process performed satisfactorily? (If not, provide detail) Yes 3. Was the construction process performed satisfactorily? (If not, provide detail) Yes 4. Did the process run smoothly? Were there any changes? Describe below. Yes. No 5. Was the contract closeout process performed satisfactorily? (If not, provide detail) Yes 6. Any warranty issues since closeout? Were they responded to and performed satisfactorily? No 7. Additional comments: 7.A.1.d Packet Pg. 51 Attachment: 24-8234 DELORA (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration) Tab 2 - Appendix H2 – Template - DELORA Vendor Reference Check Log - rev 02-14-20 VENDOR REFERENCE CHECK LOG Solicitation No.: 24-8234 Reference Check by: Chris Ellis (Taylor Eng.) Solicitation Title: Collier Co. Dune Restoration Planting - 2024 Date: 5/28/2024 Bidder’s Name: EarthBalance Corporation Phone: (941) 426-7878 Design Entity: Taylor Engineering, Inc. REFERENCED PROJECT: Project Name: Captiva Island Beach Renourishment Project Location: Lee County, FL Project Description: Supplied, delivered, and installed 350,785 containerized dune plants Completion Date: November 2021 Contract Value: $396,965.00 Project Owner/Title: Great Lakes Dredge & Dock Company, LLC Owner’s Address: 2122 York Road Oak Brook, IL 60523 Phone: (239) 250-0974 Owner’s Contact Person: Christopher Pomfret Sr. Project Manager E-Mail: cpomfret@gldd.com 1. Was project completed timely and within budget? (If not, provide detail) Yes 2. Was the submittal/review process performed satisfactorily? (If not, provide detail) Yes 3. Was the construction process performed satisfactorily? (If not, provide detail) Yes, and we requested specific higher than normal requirements for PPE and Safet which were held up by their crews. 4. Did the process run smoothly? Were there any changes? Describe below. Yes, smooth. There was a change and they were able to process it effectively. 5. Was the contract closeout process performed satisfactorily? (If not, provide detail) Yes 6. Any warranty issues since closeout? Were they responded to and performed satisfactorily? No warranty issues popped up. 7. Additional comments: I’ve had a few good experiences with EarthBalance and I would use them again on future projects. 7.A.1.d Packet Pg. 52 Attachment: 24-8234 DELORA (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration) Tab 2 - Appendix H2 – Template - DELORA Vendor Reference Check Log - rev 02-14-20 VENDOR REFERENCE CHECK LOG Solicitation No.: 24-8234 Reference Check by: Chris Ellis (Taylor Eng.) Solicitation Title: Collier Co. Dune Restoration Planting - 2024 Date: 5/28/2024 Bidder’s Name: EarthBalance Corporation Phone: (941) 426-7878 Design Entity: Taylor Engineering, Inc. REFERENCED PROJECT: Project Name: Dune Vegetation and Landscaping Project Location: Chatham County, GA Project Description: Supplied, delivered, and installed 92,087 plants on five specified dunes Completion Date: March 2020 Contract Value: $135,893.85 Project Owner/Title: City of Tybee Island, GA Owner’s Address: PO Box 2749 Tybee Island, GA 31328 Phone: (847) 525-5040 Owner’s Contact Person: Alan Robertson E-Mail: arobertson@cityoftybee.org 1. Was project completed timely and within budget? (If not, provide detail) Yes – they delivered exactly what, when, how, and cost as in their winning proposal (we also put the project out to bid initially) 2. Was the submittal/review process performed satisfactorily? (If not, provide detail) Yes, they addressed all RFP requirements on a tim ely basis. They showed up in person for the Pre-Bid meeting, walked the site, asked good questions, offered their opinions based on experience. 3. Was the construction process performed satisfactorily? (If not, provide detail) Yes. We used them for two phases, the second of which took place during the Pandemic, March – June 2020, which, as I’m sure you can imagine, came with its special difficulties, all of which they handled extremely well. 4. Did the process run smoothly? Were there any changes? Describe below. Very smoothly. The only changes were ones we requested in the moment, which they either accommodated or gave us an amendment for cost. 5. Was the contract closeout process performed satisfactorily? (If not, provide detail) Yes, very smooth. 6. Any warranty issues since closeout? Were they responded to and performed satisfactorily? No warranty issues (in fact, we mandated 80% survival rate and they came in at 95%) 7.A.1.d Packet Pg. 53 Attachment: 24-8234 DELORA (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration) Project Manager: Larry Humphries Procurement Strategist: Trevor Adaline Notifications Sent: 35,024 Viewed: 54 Bids Received: 1 1 Mobilization/Demobilization LS 1 $0.00* $0.00 $12,000.00 $12,000.00 2 Exotic Species Removal SF 65,000 $0.25 $16,250.00 $1.25 $81,250.00 3 Sea Oats (Uniola paniculata ) EA 537,864 $1.15 $618,543.60 $1.50 $806,796.00 4 Bitter Panicum (Panicum amarum ) EA 157,964 $1.15 $181,658.60 $1.50 $236,946.00 5 Sea Purslane (Sesuvium portulacastrum ) EA 33,959 $1.75 $59,428.25 $1.75 $59,428.25 6 Diversity Species EA 210,112 $1.75 $367,696.00 $1.75 $367,696.00 7 Signage EA 544 $76.00 $41,344.00 $100.00 $54,400.00 Opened By: Trevor Adaline Witnessed By: Justin Landgrebe Date: 5/13/2024 at 3:00 PM EST *Clarification from bidder that mobilization/demobilization is at no additional cost to County. COLLIER COUNTY DUNE RESTORATION PLANTING ‐ 2024 COLLIER COUNTY PROJECT NUMBER 50280 Construction ITB 24‐8234 $1,606,516.25Subtotal — Exotic Species Removal, Vegetation Planting, and Signage $1,284,920.45 Subtotal — General Items $0.00 $12,000.00 General Items EarthBalance Corporation Engineer's Estimate BID Tabulation Bid Description: Furnishing of labor, materials, equipment and performing all operations in connection with dune vegetation, signage, and exotic removal as indicated on the Construction Drawings along beach areas located in Collier County, FL. as per the Technical Specifications. Unit Price Total Cost Exotic Species Removal, Vegetation Planting, and Signage Item Description TOTAL BID AMOUNT: $1,284,920.45 $1,618,516.25 Unit Unit Price Total Cost Estimated QTY Yes Yes Yes Yes Vendor Declaration Statement (Form 10) Immigration Affidavit Certification (Form 11) Grants Package Addendums (1) E‐Verify Trench Safety Act Acknowledgement (Form 6) Bid Bond (Form 7) Insurance and Bonding Requirements (Form 8) Conflict of Interest Affidavit (Form 9) Yes/No EarthBalance Corporation REQUIRED FORMS AND DOCUMENTS Yes Yes Yes Yes Yes Yes Statement of Experience of Bidder (Form 5) Bid Schedule Bid Response Form (Form 1) Contractors Key Personnel Assigned to Project ‐ (Form 2) Material Manufacturers (Form 3) List of Major Subcontractors (Form 4) Yes Yes Yes Yes Yes Yes Yes SunBiz W‐9 7.A.1.e Packet Pg. 54 Attachment: 24-8234 Bid Tabulation (29522 : Recommendation to award Invitation to Bid (“ITB”) No. 24-8234, “Collier County Dune Restoration) 08/20/2024 To approve Tourist Development Tax Grant Applications for FY 2024-2025 Marketing Grants (Category B) ($78,000) and Non-County Owned/Operated Museums (Category C-2) ($672,000), for a total of $750,000, and make a finding that these expenditures promote tourism. OBJECTIVE: Approve grant applications and recommended grant awards for Tourist Development Tax (TDT) Marketing and Non-County Museum Grant applicants for FY 2024-2025. CONSIDERATIONS: The Tourism Development Tax Grant program, first established in 2000 (June 13, 2000 meeting, agenda items 8.A.6 -10) at the direction and approval of the Board of County Commissioners includes Category “A” Beach Renourishment and Beach Park Facility Projects, Category “C -2” Non-County Owned and Operated Museums, and Category “B" Marketing Grants, and Sports Marketing events. Details on the TDT grant programs are found in the Tourist Development Tax Business Case document (#18). For arts and culture organizations, grants are available in Category “C -2” and Category “B”; non-County owned museums and marketing expenditures are authorized by Section 125.0104, Fla. Stat., and Collier County’s Tourist Development Tax Ordinance. Category “C-2” Grants are for non-County owned museums and are designed to provide financial support for the creation, execution, and marketing of arts and cultural shows & exhibits. Category “B” Marketing Grants are for marketing support for cultural projects targeting individuals residing outside of Collier County. In both categories, the primary purpose of the grants are to help drive overnight visitors to our destination and to provide opportunities for visitors and residents to enjoy unique arts and cultural experiences in our county. Funding is contingent on budget availability and subject to appropriation and discretion of the Board of County Commissioners. A full description of the grant review process for the Arts and Culture Grants is found in the attached TDT Arts and Culture Grant Background (#19). Further details of the last five years of grant awards are in the TDT Grant Amounts Awarded History document (#21). Staff recommends the following grant awards to the 17 organizations listed below for FY 2024 -2025 in each category as set forth below. The funds may be utilized for authorized uses and at least 50% of the funds awarded are required to be used for reimbursable marketing expenditures as listed in the Grant Guidelines (#22). Detailed information on each project and its impact can be found in the TDT Arts and Culture Grant Background document (#19) and in the Master Grant Listing FY2024-2025 document (#20). Grant Category B- Marketing Grants (reimbursable marketing expenditures) (6 organizations, 3 first time grant applicants (*)) Legal Name of Organization Project Total Requested FY 2024-2025 Recommendation FY 2023-2024 Grant Florida Stone Crabbers Association, Inc. 2025 Everglades Seafood Festival $42,785 $24,500 $41,335 Friends of Rookery Bay, Inc.* FY 2024-2025 Exhibitions and Events $10,000 $8,500 Gulfshore Opera, Inc. FY 2024-2025 Collier Performance Season $30,000 $22,500 $20,000 Maurich Productions & Events Inc.* 2025 Marco Island Art Show $3,062 $2,500 Seraphic Fire, Inc.* FY 2024-2025 Collier Performance Season $11,550 $7,000 United Arts Council of Collier County, Inc. FY 2024-2025 Marketing Support $15,000 $13,000 $13,313 7.B.1 Packet Pg. 55 08/20/2024 TOTALS $112,397 $78,000 $74,648 Grant Category C-2- Non-County Museums (reimbursable marketing expenditures and project production support) (11 organizations, 1 returning applicant after 3 years (**)) Legal Name of Organization Project Total Requested FY 2024-2025 Recommendation FY 2023-2024 Actual Artis-Naples, Inc. FY 2024-2025 Season Projects: Naples International Film Festival and Rafael Lozano- Hemmer exhibition $150,000 $75,000 $120,000 The Golisano Children's Museum of Naples, Inc. FY 2024-2025 Traveling Exhibitions $150,000 $75,000 $90,000 Gulfshore Playhouse FY 2024-2025 Performance Season $222,304 $75,000 $85,000 Art League of Marco Island Inc. dba Marco Island Center for the Arts FY 2024-2025 Season - Exhibitions, Music Series, Theatre productions $77,499 $35,000 $40,000 Naples Art Association, Inc. dba Naples Art Institute FY 2024-2025 Season Exhibitions $150,000 $70,000 $100,000 Naples Art District, Inc. FY 2024-2025 Marketing Support $75,000 $50,000 $55,000 Naples Botanical Garden, Inc. FY 2024-2025 Exhibition/Events: Dia de los Muertos and Johnsonville Night Lights $100,000 $75,000 $100,000 Naples Zoo, Inc.** FY 2024-2025 Marketing Support $177,956 $75,000 Opera Naples, Inc. 2025 Festival Under the Stars and FY 2024-2025 Seasonal Support $105,000 $55,000 $100,000 The Holocaust Museum & Education Center of SWFL, Inc. FY 2024-2025 Marketing Support $15,000 $12,000 $15,000 The Naples Players Inc. FY 2024-2025 Performance Season $240,802 $75,000 $45,000 TOTAL $1,463,561 $672,000 $750,00 FISCAL IMPACT: Funding for the marketing grants in the amount of $78,000 (TDC Promotion Fund 1101) and for the Non-County Museums of $672,000 (TDC Non-County Museum Fund 1103) is included in the proposed FY 2025 Tourism Division's budget, for a total of $750,000, contingent upon the approval of the FY 2025 budget and budget availability. ADVISORY BOARD RECOMMENDATION : This item will be presented to the Tourist Development Council 7.B.1 Packet Pg. 56 08/20/2024 on July 16, 2024. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. -CMG RECOMMENDATION: To approve Tourist Development Tax Grant Applications for FY 2024 -2025 Marketing Grants (Category B) ($78,000) and Non-County Owned/Operated Museums (Category C-2) ($672,000), for a total of $750,000, and make a finding that these expenditures promote tourism. Prepared By: John Melleky, Arts and Culture Manager, Tourism Department ATTACHMENT(S) 1. Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (PDF) 2. Friend Rookery Bay Application FY 2024-2025 Cat B (PDF) 3. Gulfhsore Opera Application FY 2024-2025 Cat B (PDF) 4. MauRich Productions Application FY 2024-2025 Cat B (PDF) 5. SF Application FY 2024-2025 Cat B (PDF) 6. United Arts Collier FY 2024-2025 Application Cat B (PDF) 7. AN Application FY 2024-2025 Cat C2 (PDF) 8. GCMON Application FY 2024-2025 Cat C2 (PDF) 9. Gulfshore Playhouse Application FY 2024-2025 Cat C2 (PDF) 10. MICFA Application FY2024-2025 Cat C2 (PDF) 11. Naples Art Assoc Application FY 2024-2025 Cat C2 (PDF) 12. NAD Application FY 2024-2025 Category C2 (PDF) 13. Naples Botanical Garden Application FY 2024-2025 Cat C2 (PDF) 14. Naples Zoo Applicaiton FY 2024-2025 Cat C2 (PDF) 15. Opera Naples Application FY 2024-2025 Cat C2 (PDF) 16. THM Applicaiton FY 2024-2025 (PDF) 17. The Naples Players Application FY 2024-2025 Cat C2 (PDF) 18. Tourist Development Taxes Business Case (PDF) 19. Business Case Tourist Development Tax Grants Arts and Culture Grants (PDF) 20. Master Grant Listing FY2024-2025 (PDF) 21. TDT Grant History 2024.06 (PDF) 22. GRANT GUIDELINES 2024-2025 (PDF) 23. 2024 TDC Arts and Culture Grants Presentation (PDF) 7.B.1 Packet Pg. 57 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B.1 Doc ID: 29563 Item Summary: To approve Tourist Development Tax Grant Applications for FY 2024-2025 Marketing Grants (Category B) ($78,000) and Non-County Owned/Operated Museums (Category C-2) ($672,000), for a total of $750,000, and make a finding that these expenditures promote tourism. Meeting Date: 08/20/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 08/06/2024 9:54 AM Submitted by: Title: – Tourism Name: Jay Tusa 08/06/2024 9:54 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 08/06/2024 9:55 AM Tourism John Melleky Tourism Review Skipped 08/07/2024 10:14 AM Tourism John Melleky Tourism Review Completed 08/07/2024 10:16 AM Tourism John Melleky Tourism Review Skipped 08/07/2024 8:31 AM Tourism John Melleky Tourism Review Skipped 08/07/2024 10:14 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 08/08/2024 11:42 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Skipped 08/08/2024 4:41 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/12/2024 3:45 PM Office of Management and Budget Christopher Johnson OMB Completed 08/14/2024 8:23 AM Tourism Jay Tusa Tourism Director Review Completed 08/14/2024 9:21 AM Tourism Jay Tusa Tourism Director Review Completed 08/14/2024 9:21 AM County Attorney's Office Colleen Greene Attorney Review Completed 08/14/2024 10:23 AM County Manager's Office John Melleky Deputy County Manager Skipped 08/07/2024 10:15 AM County Manager's Office Ed Finn Deputy County Manager Completed 08/14/2024 12:28 PM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 7.B.1 Packet Pg. 58 Applicant Profile Applicant Type Organization Name Holly L Dudley Legal Name Florida Stone Crabbers Association, Inc. Email seafoodfestboard@gmail.com Primary Phone (239) 537-9922 Address 22855 sr 29 Jerome, Florida 34141 UNITED STATES Website https://evergladesseafoodfestival.org/ Applicant Institution Fair/Festival Applicant Status Organization - Non-Profit Applicant Discipline Multidisciplinary 501(c)(3) Incorporation Date 05/27/2020 FEIN / Tax ID 85-1174900 Date Organization Formed 05/21/2020 Fiscal Year End Date / Unique Entity ID (UEI)ZJKSH1JFK1Z7 DUNS Number 109897497 Mission Statement The Florida Stone Crabbers Association is committed to making sure the species is healthy and the stone crabbers are able to thrive in this industry. In May of 2022 we signed the contract with the City of Everglades to host the Everglades Seafood Festival. This 3 day event brings tens of thousands of people to Collier County from all over the world. Proceeds go back into the Everglades City community and surrounding areas including Marco Island, Naples, Chokoloskee, Copeland, Ochopee, Plantation and Jerome. Organization History Our organization formed in May of 2020. We have been hosting the Everglades Seafood Festival since 2022. Our 2025 festival will be the 55th annual. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 1 of 22 7.B.1.a Packet Pg. 59 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This must match your 501-c(3) paperwork and your Sunbiz listing. Florida Stone Crabbers Association, Inc. DBA For Organization - enter if your current name is different than the legal name Everglades Seafood Festival Federal ID Number 851174900 Organization Web Address https://evergladesseafoodfestival.org/ ORGANIZATION ADDRESS Street Address 22855 sr 29 City Jerome State FL Zip 34141 PHONE AND FAX Main Phone Number 2395379922 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 2 of 22 7.B.1.a Packet Pg. 60 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title Director First Name Holly Last Name Dudley Email Address seafoodfestboard@gmail.com Phone Number 2395379922 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 3 of 22 7.B.1.a Packet Pg. 61 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Single Project Project Name Everglades Seafood Festival 2025, 55th Annual Location of the Project 102 Copeland Ave. N. Everglades City, FL 34139 Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? No ¡ARTE VIVA! Start Date 2025-02-07 End Date 2025-02-09 Project Type Check all that apply. Festival If Project Type is Other, enter information about the Project Type. Describe what is new about this project. Short Summary of Project The 55th annual Everglades Seafood Festival will include entertainment, arts, crafts, Gulf (vetted) seafood, and a Midway carnival. This event provides our community with scholarships, Lettermen's jackets, teacher supplies, school supplies, prom, Senior trips, food bank donations, sports uniforms, sports equipment, field trips, youth church camp and many other needs. Detailed Project Description The festival will open 4pm Friday, February 7, 2025 and end on Sunday, February 9, 2025 at 6pm. This event is planned year around by our board. We attend many meetings with sponsors, carnival owners, our marketing team, entertainer managers, etc. Our festival brings in 60k+ people within a two and a half day Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 4 of 22 7.B.1.a Packet Pg. 62 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) period. Hotels/motels begin booking a year in advance and advertisements being 6 months prior to the event. We have 220 vendor spots with approximately 150-180 vendors depending on how many buy numerous both spaces. Approximately 85% of these booths are merchandise and crafts. The seafood vendors are vetted and their product is checked the day before the event begins to ensure domesticated product only is sold. We are commercial fishermen and take who pride in our work. We have 15-17 live bands playing from open on Friday to close on Sunday. We work very hard to provide a safe, happy environment for our guests, volunteers and all who attend. We work closely with the Collier County Sheriffs Office and Greater Naples Fire Department. We provide approximately 20 free booths to 501(c)3 nonprofit organizations such as Fishers of Men (drug/alcohol recovery), Bikers Against Child Abuse, United States Coast Guard, Florida National Parks Association, Rookery Bay, Sea Grant, Meals of Hope and many others. This year we took canned food donations at the gate as entry for Friday night. MOH reported over 2000lbs of food and $1500 in cash was donated. Saturday and Sunday is a suggested (not required) $10 donation for entry. What is the artistic and cultural goals and vision for this project? Artistic goals are to allow vendors to promote and share the beauty in their work. Culturally we include native tribes and the Gladesman Heritage Foundation. The vision for this project is to continue providing for the needs in this community, share local heritage, and educate the public about the importance of our commercial fishing industry and all the Everglades have to offer. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. N/A How will this project promote and drive tourism to Collier County, Florida's Paradise Coast? This event brings tens of thousands of people from all over the United States and internationally. Some fly in to our local airport, Naples airport and RSW. Hotels/motels in Naples also benefit due to the fact our small community only has 4 hotels/motels. There is an estimated 1200 people who camp on our RV lots. Many people enjoy airboat rides, swamp buggy tours, charter fishing trips and eat out at the restaurants. We will use advertising methods that include website, radio, print, OOH, and social media (digital). What is the impact on this project and your programming if this funding is not received? It is a huge impact on our spending budget. An event this size requires advertising all over the state of Florida. The more we receive in advertising funding the more we can give back,to the needs in and around our community. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 5 of 22 7.B.1.a Packet Pg. 63 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Our goal is to advertise in the following targeted counties and abroad: Lee, Hendry, Charlotte, Dade, and Broward county Our marketing is provided by a local business called Wilson Creative Group. We run ads: FWC magazine Renda Broadcasting (radio) US1 Radio Where the Shows Are WAVV101 Happenings Magazine Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 6 of 22 7.B.1.a Packet Pg. 64 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) WIX Marco Islander Coastal Breeze Billboards (Donated) Eventeny FWC Youth Program Swamp Buggy Races USA Today Florida Rentals Florida Country Magazine MustDo.com My Area Florida Festivals and Events Assoc. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Our event management software, Eventeny, records all vendor and sponsor emails. We have used this program for the past three years and have approximately 1500 email addresses. Mass emails will be sent to all addresses to promote this festival starting July 1, 2024. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. We will use these publications to promote the 2025 festival: Local: Happenings Magazine Marco Islander Magazine Coastal Breeze Mullet Wrapper Out of Market: FWC Youth Program Magazine Florida Country Magazine All will include the CVB logo What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 7 of 22 7.B.1.a Packet Pg. 65 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Banners, Flags, Signage: Posters will be placed in strategic locations in Collier County and throughout the festival, including a 30ft banner across the main stage, entry points and a 16ft banner to hang behind the drummer on stage. All include the CVB logo What types of digital advertising are you planning for this project? If not applicable, enter N/A. Geo-targeted Google Ads will be used to target Lee, Hendry, Dade, and Broward County. Ads will feature teasers about musical talent, past festival highlights, and promotions about the SWFL seafood available at our event. All will include the CVB logo. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Digital includes Facebook (15k followers), Instagram (1,691 followers) Social media posts will feature photos from past festivals, pictures of the entertainers, food, and booths to come, and information about our headliners. All will include the CVB logo. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. Vendor and sponsor forms will be added to the festival website so prospects can quickly request them by providing an email address. An automated reply will include the materials requested. To capture potential festivalgoers emails, a form has been added to the website to request additional information about our event. Several campaigns will be rolled out to incentivize visitors to provide an email address as described in this applications "Email Marketing" section. The CVB logo will be added to our website. Describe any radio advertising campaigns. We advertise with Renda Broadcasting on 7 stations, US1 Radio, 98.1 Marco Island Radio, and WAVV101 Renda Broadcasting, Cat Country and Gator Country. 60% of the spots are local, 40%nmof the spots run outside of Collier County. Radio spots will acknowledge the CVB as a Platinum Sponsor. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. PR will drive coverage by local news (WINK covers the festival each year) What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 8 of 22 7.B.1.a Packet Pg. 66 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) location, type of advertising, and other information. If not applicable, enter N/A. If Suncoast Beverage is chosen to be our beverage supplier they will advertise on digital billboards in FT. Myers for 2 months prior to the event. Still attempting to secure a spot on US41 from Lamar Advertising. All OOH advertising will include the CVB logo Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 9 of 22 7.B.1.a Packet Pg. 67 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan includes Email Marketing, complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 0 Lee County 0 Other Florida 0 U.S. - Out of State 0 International 0 Unknown 0 SubTotals:0 Grand Totals:0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 10 of 22 7.B.1.a Packet Pg. 68 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (including tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. The logo must be in all the advertisements that are submitted for reimbursement. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as on donor lists) should be " Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. The ESF includes the CVB on all radio ads, social media, website and sponsor banners placed on the entertainment stage. A booth will be available for the CVB to provide information to festivalgoers if they choose to do so. The Collier County Sheriff's Office estimated the number of vehicles that came into the festival in 2024 to be 20,809. The attendance is calculated by 2.5 people per vehicle, estimating approximately 52,024 people entered Everglades City between February 7-9th. These numbers do not include attendees who entered in the week leading up to our event that stayed in RV's and hotel/motels. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 11 of 22 7.B.1.a Packet Pg. 69 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 40,000 Lee County 0 Florida 15,000 US - Out of State 0 International 5,000 Unknown 0 SubTotals:60,000 Children Totals Estimated Attendance Collier County 2,000 Lee County 0 Florida 3,000 US - Out of State 0 International 50 Unknown 0 SubTotals:5,050 Grand Totals:65,050 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 12 of 22 7.B.1.a Packet Pg. 70 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 10 Average Ticket Price Child If free, enter $0 0 Total Yearly Attendance For Organization - Adults 60,000 Total Yearly Attendance for the Organization for Adults from Collier County 40,000 Total Yearly Attendance For Organization - Children 5050 How will you collect attendance figures reported in the attendance projections? Car counter report provided by the Collier County Sheriffs Department Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 13 of 22 7.B.1.a Packet Pg. 71 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night 10000 How are you calculating and measuring the Average Stay and Room Nights? The average out-of-market attendee is in the market for 3 days. Approximately 10,000 of the 60,000+ festivalgoers are from OOM. All motels/hotels in Everglades City require a minimum 2 night stay for SF weekend. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 15 Room Block Rate $300 List any hotels in your room block. Chokoloskee Parkway and Everglades City Motel Upload any Room Block Report(s) from any of your hotel partners(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 14 of 22 7.B.1.a Packet Pg. 72 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 526,618 603,539 600,000 Operating Expense 385,400 415,393 400,000 Project Expenses Total artistic fees for this project $80,000 Total expenses for this project $400,000 Total In-kind for this project $15,000 Sources of Project Cash Income A. Earned income $600,000 B. Contributed income $0 C. State arts agency income $0 D. Local government income $41,000 E. Other income (include applicant cash)$0 F. Total project cash income $641,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $80,000 B. Production Costs (personnel, equip.)$235,000 C. Space rental $10,000 D. Marketing (publicity, etc.)$35,000 E. Other expense $40,000 F. Total project cash expense $400,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 15 of 22 7.B.1.a Packet Pg. 73 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five top cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Everglades Isle 100,000 JJ Taylor 40,000 Tobacco Free Florida 10,000 The Greeen House 5,000 ProGlider Boats 5,000 Tennessee Shine 5,000 SubTotals:$165,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 16 of 22 7.B.1.a Packet Pg. 74 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$165,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 17 of 22 7.B.1.a Packet Pg. 75 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 0 +325 =325 Print Advertising 2,600 +3,000 =5,600 Other Print Materials 0 +0 =0 Digital Advertising 0 +0 =0 Social Media 1,000 +10,000 =11,000 Website 3,000 +4,260 =7,260 Radio 0 +6,000 =6,000 Broadcast 0 +0 =0 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +5,000 =5,000 Design/Production 0 +14,200 =14,200 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$6,600 +$42,785 =$49,385 Expense Totals:$6,600 +$42,785 =$49,385 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 18 of 22 7.B.1.a Packet Pg. 76 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any additional information or explanation on the budget forms on the previous pages. All income and expenses are based on our 2024 event. Enter any other general information if needed. List any project expenses you have planned for other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that expense and the amount. If none, enter N/A. $40,000 will be paid to the Collier County Sheriffs Department $800 will be paid to the Greater Naples Fire Department Upload any financial backup information or explanations. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 19 of 22 7.B.1.a Packet Pg. 77 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Support Material No Work Samples are assigned to this application. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 20 of 22 7.B.1.a Packet Pg. 78 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024.) Previous Submission Upload E-Verify Form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 21 of 22 7.B.1.a Packet Pg. 79 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload the current Certificate of Insurance. Untitled document.pdf If this is your first grant submission after September 1, 2024, upload your e-Verify form. No File Uploaded Worker's Comp Coverage Not applicable Upload current Worker's Comp documentation Untitled document (1).pdf Budget Form/Table Yes Project Attendance Table/Form Yes Project Income Sponsorship Detail Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Florida Stone Crabbers Association, Inc. Application #B-24-25-_0003 Name: Phone: Email: Holly L Dudley (239) 537-9922 seafoodfestboard@gmail.com #B-24-25-_0003 Page 22 of 22 7.B.1.a Packet Pg. 80 Attachment: Fl Stone Crabbers Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Athan Barkoukis Legal Name Friends of Rookery Bay, Inc Email director@friendsofrookerybay.org Primary Phone (239) 530-5972 Alternate Phone (239) 530-5990 Address 300 Tower Road Naples, Florida 34113 UNITED STATES Website https://rookerybay.org/ Applicant Institution Gallery/Exhibit Space Applicant Status Organization - Non-Profit Applicant Discipline Interdisciplinary 501(c)(3) Incorporation Date 12/08/1987 FEIN / Tax ID 65-0094703 Date Organization Formed 12/08/1987 Fiscal Year End Date 06/30 Unique Entity ID (UEI) DUNS Number 018074737 Mission Statement Connecting people to Southwest Florida's dynamic coastal environment in support of Rookery Bay National Estuarine Research Reserve. Organization History Friends of Rookery Bay is a legally constituted 501(c)(3) non-profit Citizen Support Organization (CSO) and is governed by Florida Statute and a Board of Directors representing a broad cross section of the community. The Friends were incorporated as a non-profit organization in 1987 to help Rookery Bay Research Reserve staff achieve a better outcome with limited resources. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 1 of 23 7.B.1.b Packet Pg. 81 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This must match your 501-c(3) paperwork and your Sunbiz listing. Friends of Rookery Bay, Inc DBA For Organization - enter if your current name is different than the legal name Federal ID Number 65-0094703 Organization Web Address https://rookerybay.org/ ORGANIZATION ADDRESS Street Address 300 Tower Road City Naples State FL Zip 34113 PHONE AND FAX Main Phone Number 239-530-5972 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 2 of 23 7.B.1.b Packet Pg. 82 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title Executive Director First Name Athan Last Name Barkoukis Email Address director@friendsofrookerybay.org Phone Number 239-530-5990 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 3 of 23 7.B.1.b Packet Pg. 83 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Seasonal Support for Rookery Bay Marketing Campaign (2024-2025) Location of the Project Rookery Bay Environmental Learning Center 300 Tower Road, Naples, FL 34113 Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? No ¡ARTE VIVA! Start Date 2024-10-01 End Date 2025-05-03 Project Type Check all that apply. Exhibition Festival Event Marketing Support If Project Type is Other, enter information about the Project Type. Describe what is new about this project. Short Summary of Project Through advocacy, outreach, marketing, fundraising and volunteer recruitment, the non-profit Friends of Rookery Bay supports education, conservation and research programs at Rookery Bay National Estuarine Research Reserve. To better deliver on its mission to connect people to the Reserve's programs, the Friends invested in a robust digital advertising campaign starting summer 2021. The campaign has been highly successful, driving record-setting visitation and program participation the past three years. The Friends desire to enhance marketing efforts by creating a new campaign focused in radio and digital/streaming tv. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 4 of 23 7.B.1.b Packet Pg. 84 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Description Building on the success of our current digital ad campaign with Florida Weekly and a print campaign funded by Rookery Bay National Estuarine Research Reserve, the Friends desire to enhance marketing efforts by creating a new campaign focused in radio and digital/streaming tv. Expanding our ad campaign platforms will enhance our brand in the community, connect new audiences to Rookery Bay and ultimately help us disseminate scientific research, resource management initiatives and cultural and environmental education programs to drive engagement and informed stewardship of our coastal community. Specific programs and activities in the new campaign running from October 1, 2024 through May 3, 2024 include: Visit the Rookery Bay Environmental Learning Center at 300 Tower Rd, Naples, FL 34113. The two-story center along Henderson Creek has aquariums, a touch tank, exhibits, nature trails, an art gallery, a butterfly garden, picnic areas and a nature store. The center is now a member of Museums for All to encourage people of all backgrounds to visit museums regularly and build lifelong museum-going habits. Monthly from October to May: Express your love of nature through art. Each month our instructor guides beginner and experienced painters as they create a watercolor masterpiece. Images change monthly, and all materials are supplied. Monthly from October to May: Shutterbugs find digital photography a “snap” after taking one of the monthly photography workshops. Students learn how to use their camera’s shutter, aperture, ISO control and drive modes to create images with impact and creativity. Monthly from October to May: Rookery Bay will offer a forest bathing program on the first Saturday of each month. Forest bathing is a slow, guided sensory experience with nature that has proven physical and mental health benefits such as reducing anxiety and stress and improving immune function and cardiovascular health. A certified forest bathing guide conducts helps participants use their curiosity and senses to connect with nature. November 5 – January 31: Painting Annual Art Exhibition and Reception. The juried exhibition features >20 works by United Arts Collier (UAC) member artists, and all paintings are for sale. Using the theme that nature has a tendency to make one ponder and reflect, artists interpret that either literally or abstractly with thought- provoking moments caught in nature. There will be a free opening reception and awards ceremony. January 2025: The 21st annual Festival of Birds offers dozens of field trips such as bird watching walks, bike rides, swamp buggy rides and boat tours in wildlife hot spots around Collier and Lee counties with support provided by numerous partner organizations. A film festival highlights documentaries made around the world. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 5 of 23 7.B.1.b Packet Pg. 85 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) February 4 – April 25: Photography Annual Art Exhibition and Reception. The juried exhibition features >20 works by United Arts Collier (UAC) member artists, and all photographs are for sale. Using the theme that nature has a tendency to make one ponder and reflect, artists interpret that either literally or abstractly with thought-provoking moments caught in nature. There will be a free opening reception and awards ceremony. May 3, 2025: National Estuaries Day celebration. The free community event welcomes locals and visitors alike to learn about conservation and research taking place in the 110,000-acre Reserve and among many partner organizations, including but not limited to Audubon Florida, Collier Mosquito District, FWC and more. Activities for all ages include art exhibitions, face-painting, children’s crafts, nature and wildlife exhibits, kayak demos, boat tours, food trucks and more. What is the artistic and cultural goals and vision for this project? While applied science is the focus of many activities at Rookery Bay National Estuarine Research Reserve, we acknowledge that there are many pathways toward greater understanding of the natural world. A predominant goal of the Friends of Rookery Bay is to develop programing that focuses on the intersection between art and the environment. Our art gallery, art classes, art exhibitions and permanent piano create an opportunity for people to increase their sense of wonder for nature by stimulating and celebrating personal expression through the visual and performing arts. Our goal for the 2024-25 season is to create and distribute promotional content to a wider audience in order to connect more people to programs and activities at the Rookery Bay Environmental Learning Center and within the 110,000-acre reserve. We will track all content distributed by local, state and national media outlets as well as visitation and program participation. Surveys and spot interviews will help to determine where and how participants learned about Rookery Bay. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. N/A How will this project promote and drive tourism to Collier County, Florida's Paradise Coast? During the 2023-24 season, Friends of Rookery Bay hosted its first forest bathing program series. The program was met with incredible interest by locals and visitors and attracted the attention of Visit Florida. In April 2024, Visit Florida's media team spent a day at Rookery Bay to develop statewide promotional content. With expanded offerings in 2024-25, we believe this program will be an central driver of tourism to Rookery Bay. Building on the inaugural success of integrating a wildlife film festival into the signature annual Festival of Birds Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 6 of 23 7.B.1.b Packet Pg. 86 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) event last January, we hope to promote to a wider audience of birding enthusiasts, many of whom travel far and wide to participate in birding festivals. From art and photography classes to art exhibitions and receptions as well as the myriad educational and fun activities at the Rookery Bay Environmental Learning Center, we continually host tourists from Canada, Europe and across the US. Further investment promoting our activities will enhance and drive tourism to Southwest Florida's coastal environment. What is the impact on this project and your programming if this funding is not received? Friends of Rookery Bay is committed to its continued investment in digital advertising for the 2024-25 season and is hopeful to expand efforts in radio and digital/streaming tv. However, the additional funding needs are beyond our current budget. We are seeking external funding from the Collier Community Foundation and the CVB. The Friends will not be able to fund this new campaign without its external partners. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 7 of 23 7.B.1.b Packet Pg. 87 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. 1. Connect the continual influx of new permanent residents, seasonal residents and tourists to Rookery Bay National Estuarine Research Reserve. 2. Disseminate scientific research and resource management initiatives to our target audiences. 3. Promote cultural and environmental education programs to the public to drive engagement and informed stewardship of our coastal community. Describe any plans for email marketing or building your mailing list. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 8 of 23 7.B.1.b Packet Pg. 88 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) If not applicable, enter N/A. 1. Leverage our existing and new marketing campaigns to increase the Friends of Rookery Bay e-newsletter contact distribution list (currently 12,000). 2. Reach target audiences via our advertising partner curated e-blast contacts (currently 35,000). What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. We will invest in print advertising in the following publications: Naples Daily News, Florida Weekly, Coastal Breeze News, Life in Naples, Gulfshore Life, Naples Illustrated and Neapolitan Magazine. Certain ads will include coupons so that we can track visitation to the Rookery Bay Environmental Learning Center and determine the best ad placement ROI. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. We have a wide array of brochures providing information on the Rookery Bay Environmental Learning Center, exploring the 110,000-acre reserve, boat and kayak tours, etc. More than 2,000 of each brochure type are distributed to hotels and area attractions at the start of every season. What types of digital advertising are you planning for this project? If not applicable, enter N/A. We are investing in behaviorally targeted display ads and historical geo-fencing custom audience ads through our partner Florida Weekly. What social media ads or posts are you planning for this project. If not applicable, enter N/A. We continue to invest in Facebook and Instagram ads to increase our followers (currently 6,500). Describe any website updates that would be included in this grant request. If not applicable, enter N/A. In 2021, we launched campaigns through Google Ad Grants for Non-Profits. We use upwards of $10,000 per month in free advertisements to drive website traffic. Describe any radio advertising campaigns. Through the acquisition of new funding, Friends of Rookery Bay wishes to invest in radio spots with our long- time partner WGCU - PBS. Spots include: 1. Morning Edition/BBC News Hour 2. Fresh Air/Gulf Coast Life/Here and Now Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 9 of 23 7.B.1.b Packet Pg. 89 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) 3. All Things Considered/Marketplace 4. Weekend Programming 5. With the Wild Things What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Through the acquisition of new funding, Friends of Rookery Bay wishes to invest in broadcast/streaming tv spots with our long-time partner WGCU - PBS. Spots include: 1. 30.1 PBS 2. 30.2 World 3. 30.3 Create 4. 30.4 Florida Channel 5. 30.5 PBS Kids 24/7 What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 10 of 23 7.B.1.b Packet Pg. 90 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan includes Email Marketing, complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 0 Lee County 0 Other Florida 0 U.S. - Out of State 0 International 0 Unknown 12,174 SubTotals:12,174 Grand Totals:12,174 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 11 of 23 7.B.1.b Packet Pg. 91 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (including tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. The logo must be in all the advertisements that are submitted for reimbursement. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as on donor lists) should be " Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. For all programs listed in this proposal: 1. Logo placement and mention of the Collier County Tourist Development Council during all programs. 2. Logo placement and mention of the Collier County Tourist Development Council in all Friends of Rookery Bay communications promoting programs. 3. Logo placement and mention of the Collier County Tourist Development Council as allowed by our advertisers in radio and broadcast/streaming tv. 4. Listing in our annual report. 5. Listing in signage at the Festival of Birds and National Estuaries Day celebration events. 6. Listing in press releases. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 12 of 23 7.B.1.b Packet Pg. 92 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 0 Lee County 0 Florida 7,455 US - Out of State 12,567 International 1,278 Unknown 0 SubTotals:21,300 Children Totals Estimated Attendance Collier County 0 Lee County 0 Florida 3,045 US - Out of State 5,133 International 522 Unknown 0 SubTotals:8,700 Grand Totals:30,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 13 of 23 7.B.1.b Packet Pg. 93 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $10 Average Ticket Price Child If free, enter $0 $0 Total Yearly Attendance For Organization - Adults 71% or 21,300 Total Yearly Attendance for the Organization for Adults from Collier County Unknown Total Yearly Attendance For Organization - Children 29% or 8,700 How will you collect attendance figures reported in the attendance projections? Our admission point of sale system tracks adults vs children. Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 14 of 23 7.B.1.b Packet Pg. 94 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 1 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? N/A Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. N/A Upload any Room Block Report(s) from any of your hotel partners(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 15 of 23 7.B.1.b Packet Pg. 95 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 901,976 807,981 0 Operating Expense 736,094 737,506 0 Project Expenses Total artistic fees for this project $0 Total expenses for this project $67,300 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $0 B. Contributed income $5,000 C. State arts agency income $0 D. Local government income $10,000 E. Other income (include applicant cash)$52,300 F. Total project cash income $67,300 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $0 B. Production Costs (personnel, equip.)$0 C. Space rental $0 D. Marketing (publicity, etc.)$67,300 E. Other expense $0 F. Total project cash expense $67,300 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 16 of 23 7.B.1.b Packet Pg. 96 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five top cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 17 of 23 7.B.1.b Packet Pg. 97 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 18 of 23 7.B.1.b Packet Pg. 98 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 10,400 +0 =10,400 Print Advertising 10,000 +0 =10,000 Other Print Materials 4,500 +0 =4,500 Digital Advertising 20,600 +0 =20,600 Social Media 1,800 +0 =1,800 Website 0 +0 =0 Radio 5,000 +5,000 =10,000 Broadcast 5,000 +5,000 =10,000 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$57,300 +$10,000 =$67,300 Expense Totals:$57,300 +$10,000 =$67,300 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 19 of 23 7.B.1.b Packet Pg. 99 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any additional information or explanation on the budget forms on the previous pages. Friends of Rookery Bay is applying for $5,000 from the Collier Community Foundation to support the marketing initiative and is leveraging $10,000 from Rookery Bay National Estuarine Research Reserve, which can only invest in print advertising. The remaining expenses will be covered by Friends of Rookery Bay. Enter any other general information if needed. Friends of Rookery Bay will be soliciting sponsorship for the respective programs listed in this grant request. However, at the time of this submission, sponsorship support has not been secured. List any project expenses you have planned for other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that expense and the amount. If none, enter N/A. Friends of Rookery Bay requests security assistance from the Florida Fish and Wildlife Conservation Commission for the annual National Estuaries Day celebration. Not other security requests are made to Collier County. Upload any financial backup information or explanations. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 20 of 23 7.B.1.b Packet Pg. 100 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Support Material No Work Samples are assigned to this application. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 21 of 23 7.B.1.b Packet Pg. 101 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024.) Yes Upload E-Verify Form E-verify.JPG Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 22 of 23 7.B.1.b Packet Pg. 102 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload the current Certificate of Insurance. Certificate of Liability Insurance_May 2024.pdf If this is your first grant submission after September 1, 2024, upload your e-Verify form. No File Uploaded Worker's Comp Coverage Yes Upload current Worker's Comp documentation Workers Comp Insurance Policy_June 2023.pdf Budget Form/Table Yes Project Attendance Table/Form Yes Project Income Sponsorship Detail Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Friends of Rookery Bay, Inc Application #B-24-25-_0011 Name: Phone: Email: Athan Barkoukis (239) 530-5972 director@friendsofrookerybay.org #B-24-25-_0011 Page 23 of 23 7.B.1.b Packet Pg. 103 Attachment: Friend Rookery Bay Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Alex Castano Legal Name Gulfshore Opera Email acastano@latinovation.com Primary Phone (239) 529-3925 Address 9911 Corkscrew Road, Ste 105 Estero, Florida 33928 UNITED STATES Website https://gulfshoreopera.org/ Applicant Institution Performing Group Applicant Status Organization - Non-Profit Applicant Discipline Opera/Musical Theatre 501(c)(3) Incorporation Date 06/02/2014 FEIN / Tax ID 47-0989874 Date Organization Formed 06/01/2014 Fiscal Year End Date 06/30 Unique Entity ID (UEI) DUNS Number 000000000 Mission Statement Gulfshore Opera's (GO) mission is to enrich the community of Southwest Florida by presenting accessible, high quality, diverse classical vocal music performances with classically trained artists and teach the art of belonging to a diverse cross-section of the community through various social enrichment activities. Organization History Gulfshore Opera (GO) was founded in 2014 by Steffanie Pearce, an opera professional with over 30 years of experience in performance and production. GO was established as a tri-county regional opera company serving Charlotte, Lee, and Collier counties. In 2021, the headquarters was moved to Estero, centrally located within its service area. GO is Florida’s only touring opera company, presenting productions across all three counties. The company collaborates with numerous local organizations to ensure that performances are held in accessible venues familiar to community members, fostering a sense of belonging. Since its inception, Gulfshore Opera has seen remarkable growth. From 10 performances in its inaugural year, the company now delivers 40 performances across nine communities in its ninth season. Key collaborations include the Charlotte Performing Arts Center in Charlotte County, Barbara B. Mann Performing Arts Hall in Lee County, and Artis— Naples in Collier County. GO is dedicated to nurturing regional talent, engaging and training local artists through community concerts and productions. The annual Professional Artists Workshop, launched in spring Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 1 of 34 7.B.1.c Packet Pg. 104 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) 2021, prepares career professionals for audition season, offering intensive training with Gulfshore Opera’s artistic and music directors. Through its commitment to artistic excellence, community engagement, and regional collaboration, Gulfshore Opera enriches the cultural landscape of Southwest Florida, making opera accessible and enjoyable for a broad audience. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 2 of 34 7.B.1.c Packet Pg. 105 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This must match your 501-c(3) paperwork and your Sunbiz listing. Gulfshore Opera, Inc. DBA For Organization - enter if your current name is different than the legal name Gulfshore Opera Federal ID Number 47-0989874 Organization Web Address https://www.gulfshoreopera.org/ ORGANIZATION ADDRESS Street Address 9911 Corkscrew Road City Estero State FL Zip 33928 PHONE AND FAX Main Phone Number 2395293925 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 3 of 34 7.B.1.c Packet Pg. 106 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title General Director First Name Steffanie Last Name Pearce Email Address steffanie@gulfshoreopera.org Phone Number 239-592-3925 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 4 of 34 7.B.1.c Packet Pg. 107 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name GO 2024/2025 Season - From World Stages to Our Shores Location of the Project Naples and Marco Island. Secured venues include Artis--Naples, Norris Center, and Marco Island's Hideaway Beach Club. Other venues will be announced throughout the season as they are confirmed. Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2024-07-01 End Date 2025-06-30 Project Type Check all that apply. Exhibition Performance Event Marketing Support If Project Type is Other, enter information about the Project Type. Describe what is new about this project. Short Summary of Project Gulfshore Opera's mission is to enrich Southwest Florida through accessible, high-quality opera performances, fostering diversity, inclusion, and community engagement. The 2024-2025 season, themed "From World Stages to Our Shores," features an exciting lineup: "Viennese Serenade," a glamorous evening of Viennese operetta; a concert with star tenor Jonathan Tetelman; Dvořák’s "Rusalka," a tragic romance with a new English translation; and Donizetti's "Lucia di Lammermoor," set in a 17th century feudal world. Tickets go on sale in the summer of 2024. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 5 of 34 7.B.1.c Packet Pg. 108 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Description Gulfshore Opera (GO) is dedicated to enriching the cultural landscape of Southwest Florida through opera's transformative power. Founded in 2014 by General Director Steffanie Pearce, GO aims to present accessible, high-quality, and diverse vocal music performances with classically trained artists. The organization also seeks to create a positive social impact through its youth development choral program and regional emerging artist initiatives. GO's mission encompasses the following core objectives: Artistic Excellence: Delivering world-class opera and vocal music performances that engage and inspire audiences. Accessibility: Making opera available to a broad audience by performing in various regional venues by offering a wide range of repertoire and maintaining affordable ticket prices. Community Engagement: Fostering a sense of community through educational outreach, interactive programs, and special events. Diversity and Inclusion: Celebrating diverse voices and stories, engaging ethnically diverse performers, and ensuring that the art form reflects and resonates with the community's varied backgrounds and experiences. Youth and Emerging Artist Programs: Enriching and engaging students with music-based youth development programs and performance opportunities. 2024-2025 Season Overview The 2024-2025 season, themed "From World Stages to Our Shores," promises exciting performances that bring global operatic excellence to local audiences. The theme "From World Stages to Our Shores" for Gulfshore Opera's Season 11 could be interpreted by audiences in a few distinct ways: Global Talent Localized: Audiences might see this theme as a celebration of bringing internationally recognized talent and productions from the world's grand stages to the local venues of Southwest Florida. It suggests that the opera is making world-class performances accessible right in their community, thus elevating the local cultural scene to global standards. Cultural Diversity and Exchange: This theme could also be interpreted as highlighting cultural diversity and exchange, showcasing a variety of opera styles and stories from around the globe. It implies that the season will offer a rich tapestry of narratives and music that reflect different cultures, promoting a broader understanding and appreciation of global artistic expressions. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 6 of 34 7.B.1.c Packet Pg. 109 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Expanding Opera’s Reach: Another interpretation could be the effort to expand the reach of opera as an art form by making it more accessible and appealing to a broader audience. This theme might resonate with the idea that opera, often seen as an elite or niche interest, is being brought to the shores of a wider audience, encouraging new spectators to explore the art form. Each interpretation underscores Gulfshore Opera's mission to enrich the community’s cultural landscape through high-quality, diverse vocal music performances that are both accessible and engaging. Here is a look at the major planned performances: 1. Viennese Serenade Date: January 29th, 2025 Location: Daniels Pavilion, Artis–Naples Experience: This enchanting evening features delightful operetta excerpts that capture the spirit of Vienna's golden age. This performance immerses audiences in the charm and elegance of classic Viennese tradition. Highlight: A glamorous celebration of Vienna’s Golden Age through charming and witty musical excerpts. 2. Jonathan Tetelman in Concert Date: February 23rd, 2025 Featuring: Jonathan Tetelman About: Fresh from his Metropolitan Opera debut, Jonathan Tetelman is known for his robust and captivating tenor voice. This concert will showcase his exceptional talent and bring powerful performances to the Gulfshore stage. 3. Rusalka (English Translation) Tour Dates: March 23rd - March 30th, 2025 About: Dvořák’s enchanting take on the Little Mermaid fairy tale opera about a water nymph's tragic romance with a human prince. Experience the hauntingly beautiful "Song to the Moon" brings the poignant story intimately to life. New English translation. Highlight: An intimate and poignant portrayal of a classic fairy tale, enriched by a beautiful musical score. 4. Lucia di Lammermoor with the Naples Philharmonic Tour Dates: April 29th - May 2nd, 2025 Location: Artis–Naples About: Donizetti's bel canto masterpiece "Lucia di Lammermoor" is set in the 17th century world of political intrigue and family rivalry. This production tells a riveting tale of love, betrayal, and madness, featuring virtuosic Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 7 of 34 7.B.1.c Packet Pg. 110 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) vocal feats, including the infamous "mad scene" aria. The performance is set against a backdrop of feuding families and power struggles, bringing a dramatic and visually stunning interpretation to the classic opera. Highlight: A high-drama opera with stunning vocal feats, set in an imaginative and visually striking world. In addition, smaller, social concerts and Community engagements in Collier County include: Holiday Taste of Opera at the Club at the Strand (December 2024, Naples) Taste of Opera at Hideaway Beach Club ("Vienna, City of Dreams") (January 2025, Marco Island) Naples Taste of Opera (March 2025, Naples Sailing & Yacht Club) Style and Song Luncheon (February 2025, Grey Oaks Country Club, Naples) Journey through the Americas (May 2025, Naples) Gulfshore Opera is also proud to serve over 100 at-risk youth through the Harmony Choir program in partnership with local organizations like Grace Place, Salvation Army, and Youth Haven. This program promotes community harmony by providing free music education and performance opportunities to children and families with the greatest need. Through these activities, GO enriches the lives of diverse groups, encouraging them to engage and contribute to a harmonious community. What is the artistic and cultural goals and vision for this project? The artistic and cultural goals and vision for the "GO 2024/2025 Season - From World Stages to Our Shores" project are as follows: Artistic Goals: Deliver World-Class Performances: To present opera and vocal music performances that meet the highest standards of artistic excellence, engaging and inspiring audiences with the transformative power of opera. Showcase Diverse Repertoire: To offer a wide range of operatic and vocal music, from classic masterpieces to contemporary works, ensuring a rich and varied cultural experience. Highlight International Talent: To bring internationally recognized artists and productions to Southwest Florida, elevating the local cultural scene to global standards. Cultural Goals: Enhance Accessibility: To make opera accessible to a broad audience by performing in various regional venues and maintaining affordable ticket prices, ensuring that cultural experiences are available to all. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 8 of 34 7.B.1.c Packet Pg. 111 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Foster Community Engagement: To create community through educational outreach, interactive programs, and special events, encouraging patrons and performers from diverse socio-economic backgrounds to participate and connect. Promote Diversity and Inclusion: To celebrate diverse voices and stories, reflecting and resonating with the varied backgrounds and experiences of the community. Support Youth and Emerging Artists: To provide comprehensive training and performance opportunities for the next generation of opera talent, nurturing future stars of the art form. Vision: The vision for this project is to bring the best of global operatic excellence to local audiences, creating a bridge between world stages and the community of Southwest Florida. By doing so, Gulfshore Opera aims to enrich the cultural landscape, foster a deeper appreciation for the arts, and build a vibrant, inclusive community where opera and vocal music thrive. Through innovative and engaging performances, Gulfshore Opera seeks to inspire and connect people, making the transformative power of opera a central part of the cultural fabric of Southwest Florida. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Gulfshore Opera's 2024-2025 proudly features performances by internationally acclaimed tenor Jonathan Tetelman, who brings a rich cultural background to the stage. Jonathan Tetelman, Chilean-born and New Jersey-raised, is a prime example of Hispanic excellence in the operatic world. By featuring a prominent Hispanic artist like Jonathan Tetelman, Gulfshore Opera enhances its season with world-class talent, underscores the company's commitment to celebrating diversity and inclusivity within the arts, and aligns with the spirit of the ¡ARTE VIVA! Festival. Gulfshore Opera's "Journey through the Americas" concerts align seamlessly with the ¡ARTE VIVA! Festival, which celebrates Hispanic arts and culture. Featuring GO Divas and Latin Infusion, these concerts highlight the rich musical heritage of North and South America. The concerts will showcase vibrant performances that foster cultural exchange and community engagement, embodying the spirit of ¡ARTE VIVA! How will this project promote and drive tourism to Collier County, Florida's Paradise Coast? The 2024-2025 Gulfshore Opera season, themed "From World Stages to Our Shores," is designed to attract a broad and diverse audience, promoting tourism to Collier County, Florida's Paradise Coast. Here’s how this project will drive tourism: Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 9 of 34 7.B.1.c Packet Pg. 112 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) World-Class Performances: The season features internationally renowned artists like Jonathan Tetelman, who has captivated audiences on some of the world’s greatest stages. His performance is expected to draw opera enthusiasts from across the region, state, and beyond, increasing visitor numbers to Collier County. Cultural Diversity: With a rich program that includes Viennese Serenade, Rusalka in English translation, and the grand production of Lucia di Lammermoor with the Naples Philharmonic, the season offers a variety of high-quality cultural experiences. This diversity will appeal to different audience segments, encouraging cultural tourists to visit. Iconic Venues: The performances will be held in prestigious locations such as Daniels Pavilion at Artis–Naples and other major theaters in Southwest Florida. These venues not only provide a luxurious experience but also enhance Collier County's attractiveness as a cultural destination. Tourism Marketing Initiatives: Gulfshore Opera’s extensive marketing campaigns, supported by digital marketing and targeted advertising, will highlight the season’s events to potential tourists. The promotion will extend beyond local borders, targeting arts patrons in nearby counties and out of state. Economic Impact: Visitors attending the performances will contribute to the local economy through spending on accommodation, dining, and other leisure activities. The influx of tourists will benefit local businesses and strengthen Collier County's economic vitality. Community Engagement and Social Impact: Gulfshore Opera’s commitment to community engagement, including educational outreach and youth development programs, will foster a welcoming atmosphere that encourages repeat visits. These initiatives enhance the visitor experience by highlighting the community’s inclusive and vibrant cultural scene. By integrating these elements, Gulfshore Opera’s 2024-2025 season will serve as a significant driver of tourism, bringing cultural enthusiasts to Collier County and showcasing Florida’s Paradise Coast as a premier destination for world-class opera and cultural experiences. What is the impact on this project and your programming if this funding is not received? If the requested $30,000 funding is not received, it would significantly impact Gulfshore Opera's 2024-2025 season and programming. This amount represents 30% of our marketing budget, and its absence would hinder our ability to promote events, potentially reducing ticket sales and revenue effectively. We would need to divert crucial donations from production and educational programs to cover marketing costs, straining our financial resources and compromising the quality of our offerings. Our educational initiatives and community engagement efforts could face cuts, diminishing our social impact. Effective marketing is essential for attracting Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 10 of 34 7.B.1.c Packet Pg. 113 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) audiences and ensuring financial viability; our reputation and future fundraising efforts could suffer without it. This funding is critical to the success and impact of our season. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 11 of 34 7.B.1.c Packet Pg. 114 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Marketing Goals for GO 2024/2025 Season - "From World Stages to Our Shores" Increase Awareness and Visibility: Objective: Raise public awareness about Gulfshore Opera's 2024-2025 season, highlighting the theme "From World Stages to Our Shores" and its diverse lineup of performances. Tactics: Implement a comprehensive media strategy, including digital advertising, social media campaigns, local and regional print ads, email marketing, and public relations efforts. Boost Ticket Sales: Objective: Achieve a 20% increase in ticket sales compared to the previous season by reaching new Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 12 of 34 7.B.1.c Packet Pg. 115 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) audiences and encouraging repeat attendance. Tactics: Launch targeted marketing campaigns, early bird promotions, and group discounts. Utilize data-driven marketing techniques to reach potential ticket buyers and convert interest into sales. Expand Audience Demographics: Objective: Diversify our audience by targeting younger demographics, families, and culturally diverse groups. Tactics: Create engaging content tailored to different audience segments, collaborate with local schools and community organizations, and offer special events and family-friendly performances to attract a broader audience. Enhance Community Engagement: Objective: Strengthen community ties and increase participation in educational and outreach programs. Tactics: Promote the Harmony Choir and other educational initiatives through local partnerships and community events. Highlight success stories and testimonials to showcase the impact of our programs on the community. Leverage Digital Platforms: Objective: Maximize our digital presence and engagement across social media, email newsletters, and website. Tactics: Develop a robust content calendar featuring behind-the-scenes footage, artist interviews, performance highlights, and interactive content. Utilize SEO strategies to improve our website's visibility and drive traffic. Attract Tourists and Out-of-County Visitors: Objective: Position Gulfshore Opera as a cultural destination for tourists and visitors outside Collier County. Tactics: Partner with local hotels and tourism boards to create attractive travel packages, advertise in regional and national travel publications, and highlight the unique appeal of our productions in promotional materials. Secure Financial Support: Objective: Strengthen fundraising efforts to support marketing and production costs. Tactics: Develop targeted campaigns to attract new donors, engage existing supporters with compelling stories of impact, and organize fundraising events and galas to generate additional revenue. By pursuing these marketing goals, Gulfshore Opera aims to enhance the success of our 2024-2025 season, deepen our connection with the community, and ensure our organization's continued growth and sustainability. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 13 of 34 7.B.1.c Packet Pg. 116 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Email Marketing Strategy: Regular Newsletters: Send bi-weekly newsletters to keep subscribers informed about upcoming performances, artist features, behind-the-scenes content, and special events. Include personalized content and targeted segments to enhance engagement and relevance. Event Announcements and Reminders: Utilize email campaigns to announce new events, send ticket sale alerts, and provide reminders for upcoming shows. Use countdown timers and exclusive pre-sale access to create urgency and drive ticket sales. Targeted Campaigns: Develop specific email campaigns aimed at different audience segments, such as families, young professionals, and cultural enthusiasts. Highlight relevant performances and events tailored to each segment's interests. Exclusive Offers and Promotions: Offer special discounts, early bird tickets, and exclusive content to email subscribers to encourage loyalty and repeat attendance. Use personalized recommendations based on past attendance and preferences. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Print Advertising Plans and Objectives Objectives: Raise Awareness: Increase visibility of Gulfshore Opera's 2024/2025 season and special events among target demographics. Position GO as a premier cultural institution in Southwest Florida. Drive Ticket Sales: Use print advertisements to drive ticket sales for upcoming performances. Target both new audiences and returning patrons. Promote Community Engagement: Highlight community engagement programs and educational initiatives. Showcase the impact of GO on the local arts scene. Attract Tourists: Utilize print advertising to attract tourists to Collier County and surrounding areas. Emphasize the unique cultural experiences provided by GO. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 14 of 34 7.B.1.c Packet Pg. 117 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Target Areas for Advertising Placement: Local Newspapers: Charlotte Sun, Naples Daily News, Fort Myers News-Press. Targeting arts and culture sections and weekend editions. Regional Magazines: Gulfshore Life, Florida Weekly, and other lifestyle magazines. Focus on issues with cultural and event listings. Tourism Publications: Collaborate with local tourism boards to place ads in visitor guides and brochures. Ensure presence in hotel lobbies, visitor centers, and airports. Community Newsletters: Advertise in newsletters of local community organizations, schools, and cultural groups. Event Programs: Partner with other local events and festivals to include GO ads in their programs. Specialty Publications: Advertise in publications catering to specific demographics such as retirees, affluent residents, and cultural enthusiasts. By strategically placing print advertisements in these targeted areas, GO aims to maximize exposure, attract a diverse audience, and drive engagement and attendance for the upcoming season. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Print Materials for Marketing Initiatives Posters and Flyers: Designed and distributed visually appealing posters and flyers for display in local businesses, community centers, and public bulletin boards. Highlight key performances, dates, and ticket information. Brochures: Create detailed brochures outlining the 2024/2025 season, including performance descriptions, artist bios, and educational programs. Distribute brochures at events, partner locations, and through direct mail campaigns. Programs: Produce high-quality programs for each performance, featuring detailed information about the show, artist bios, and sponsor recognition. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 15 of 34 7.B.1.c Packet Pg. 118 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Include advertisements for upcoming events and opportunities for audience engagement. Rack Cards: Develop rack cards for distribution in tourist information centers, hotels, and other high-traffic locations. Focus on concise, visually engaging content to attract tourists and visitors. Event Invitations: Design and send printed invitations for special events, galas, and donor receptions. Emphasize the exclusivity and importance of these events to drive attendance and support. Promotional Items: Create branded promotional items such as bookmarks, magnets, and postcards for distribution at events and through partnerships. Use these items to keep GO top-of-mind and encourage ongoing engagement. These print materials will support GO's marketing initiatives by providing tangible, visually engaging content that can reach a wide audience and drive interest in the upcoming season. What types of digital advertising are you planning for this project? If not applicable, enter N/A. Digital Advertising Plans Social Media Advertising: Utilize Facebook, Instagram, and Twitter to promote events, share engaging content, and drive ticket sales. Implement targeted ads to reach specific demographics based on interests, location, and behavior. Use carousel ads, video ads, and sponsored posts to maximize engagement. Google Ads: Run search ads targeting keywords related to opera, cultural events, and specific performances. Use display ads to retarget website visitors and keep GO events top-of-mind. Implement YouTube ads to promote video content and trailers for upcoming shows. Programmatic Advertising: Use programmatic platforms to deliver targeted ads across websites and apps. Leverage data to reach potential patrons based on their online behavior and interests. Email Marketing Campaigns: Send targeted email campaigns promoting upcoming events, special offers, and news. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 16 of 34 7.B.1.c Packet Pg. 119 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Segment the email list to personalize content and increase engagement. Sponsored Content: Partner with local blogs, online magazines, and influencers to create sponsored content that promotes GO's events and mission. Use native advertising to blend promotional content with editorial content seamlessly. Retargeting Campaigns: Implement retargeting strategies to reach users who have visited the GO website but did not complete a ticket purchase. Use dynamic ads to show them specific events they viewed and encourage them to return and complete their purchase. These digital advertising efforts aim to reach a broad audience, engage potential patrons, and drive ticket sales and attendance for the 2024/2025 season. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Social Media Ads and Posts for GO 2024/2025 Season Event Announcements: Create eye-catching posts and ads to announce upcoming events, including performance dates, times, and ticket information. Use engaging visuals and compelling copy to attract attention. Behind-the-Scenes Content: Share behind-the-scenes photos and videos of rehearsals, set designs, and interviews with artists. Give followers an insider look at the preparation and creativity behind each performance. Artist Spotlights: Highlight the talented artists performing in the season, sharing their bios, accomplishments, and personal stories. Use video clips and quotes to make the content engaging and relatable. Promotional Offers: Advertise special promotions, early bird discounts, and exclusive offers for social media followers. Create a sense of urgency with limited-time offers and countdowns. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 17 of 34 7.B.1.c Packet Pg. 120 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Audience Engagement: Encourage followers to share their experiences, photos, and reviews of GO performances. Use interactive posts such as polls, quizzes, and contests to increase engagement and create a community feel. Event Reminders: Post reminders leading up to performances, including last-minute ticket availability and event details. Use visually appealing graphics and clear calls-to-action to drive ticket sales. Live Streaming and Stories: Use Instagram and Facebook Live to stream parts of rehearsals, Q&A sessions with artists, and live events. Utilize Instagram Stories and Facebook Stories to share real-time updates and behind-the-scenes moments. By implementing a diverse range of social media ads and posts, GO aims to build excitement, engage the community, and drive attendance for the 2024/2025 season. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. Website Updates for GO 2024/2025 Season Event Listings: Update the website with detailed information about the 2024/2025 season performances, including dates, times, venues, and artist bios. Include easy-to-navigate event pages with ticket purchase options and related content. Mobile Optimization: Enhance the mobile version of the website to ensure a seamless and user-friendly experience for visitors accessing the site on smartphones and tablets. Improve loading speeds and navigation for better mobile performance. Content Management System (CMS) Upgrade: Implement a more robust CMS to streamline content updates and ensure the website remains current and accurate. Provide training for staff to efficiently manage website content. Enhanced Multimedia Content: Add high-quality images, videos, and audio clips related to upcoming performances, behind-the-scenes content, and artist interviews. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 18 of 34 7.B.1.c Packet Pg. 121 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Use multimedia to create an immersive and engaging experience for visitors. SEO Optimization: Optimize website content for search engines to improve visibility and attract organic traffic. Use targeted keywords, meta descriptions, and alt tags to enhance SEO performance. Blog and News Section: Create a dedicated blog and news section to share updates, artist features, and educational content. Regularly update the blog with fresh content to keep visitors engaged and informed. These website updates aim to improve user experience, increase engagement, and drive ticket sales and donations for the 2024/2025 season. Describe any radio advertising campaigns. Radio Advertising Campaigns for GO 2024/2025 Season Target Stations: Partner with local and regional radio stations with a strong listenership among the target demographic. Focus on stations that cater to classical music, arts, and cultural programming. Ad Campaign Objectives: Raise awareness about Gulfshore Opera's 2024/2025 season and promote specific performances. Drive ticket sales and attendance for upcoming events. Highlight community engagement initiatives and educational programs. Ad Content: Create engaging and professionally produced radio ads that capture the essence of the performances. Include excerpts of arias, artist interviews, and testimonials to create an emotional connection with listeners. Provide clear calls-to-action for purchasing tickets and visiting the website for more information. Broadcast Schedule: Schedule ads to air during peak listening times, including morning and evening commutes, as well as weekends. Increase frequency of ads leading up to major performances and events. Promotional Segments: Collaborate with radio hosts for live promotional segments, interviews with artists, and ticket giveaways. Use these segments to provide deeper insights into the performances and engage with the audience. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 19 of 34 7.B.1.c Packet Pg. 122 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Community Partnerships: Partner with radio stations for community events, live broadcasts, and sponsorships. Leverage these partnerships to extend the reach of the radio campaigns and build stronger community ties. By utilizing targeted radio advertising campaigns, Gulfshore Opera aims to reach a broad audience, build excitement for the upcoming season, and drive ticket sales and attendance for the 2024/2025 season. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 20 of 34 7.B.1.c Packet Pg. 123 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan includes Email Marketing, complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 1,419 Lee County 3,315 Other Florida 858 U.S. - Out of State 0 International 0 Unknown 0 SubTotals:5,592 Grand Totals:5,592 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 21 of 34 7.B.1.c Packet Pg. 124 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (including tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. The logo must be in all the advertisements that are submitted for reimbursement. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as on donor lists) should be " Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. Website and Digital Presence Website: Gulfshore Opera will display the CVB logo prominently on the website's homepage and event pages. The logo will include the URL and link directly to the CVB's website. Email Campaigns: All email marketing campaigns related to the 2024-2025 season will feature the CVB logo at the bottom, with a brief acknowledgment of the support provided by the Collier County Tourist Development Council. Digital Ads: The CVB logo will appear on the landing pages to which the ads direct traffic. This ensures that all viewers of our digital ads are aware of the CVB's support. Print Materials Print Advertisements: The CVB logo will appear in all print advertisements in local and regional publications, ensuring visibility to a broad audience. Programs and Playbills: The CVB logo will be prominently displayed in the programs and playbills for each Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 22 of 34 7.B.1.c Packet Pg. 125 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) performance throughout the season. Flyers and Posters: The CVB logo will be featured on all promotional flyers and posters distributed in the lead- up to performances, ensuring recognition at various community touchpoints. On-Site Recognition Signage and Banners: At each performance venue, the CVB logo will be displayed on signage and banners visible to all attendees. Media Mentions: In any broadcast advertisements or interviews conducted about Gulfshore Opera's season, we will verbally acknowledge the support of the Collier County Tourist Development Council. Social Media: Regular mentions and thank-you posts will be made on Gulfshore Opera's social media channels, including Facebook, Instagram, and Twitter, tagging the CVB and acknowledging their invaluable support. By implementing this comprehensive recognition plan, Gulfshore Opera will ensure that the Naples, Marco Island, Everglades CVB, and the Collier County Tourist Development Council receive prominent and consistent acknowledgment across all promotional and operational activities related to the 2024-2025 season. This will help highlight their vital role in supporting the arts and driving tourism to Collier County. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 23 of 34 7.B.1.c Packet Pg. 126 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 1,200 Lee County 800 Florida 400 US - Out of State 700 International 0 Unknown 0 SubTotals:3,100 Children Totals Estimated Attendance Collier County 0 Lee County 0 Florida 0 US - Out of State 0 International 0 Unknown 0 SubTotals:0 Grand Totals:3,100 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 24 of 34 7.B.1.c Packet Pg. 127 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 100 Average Ticket Price Child If free, enter $0 60 Total Yearly Attendance For Organization - Adults 7100 total of which 3100 come to Collier County Events only Total Yearly Attendance for the Organization for Adults from Collier County 1400 Total Yearly Attendance For Organization - Children 0 How will you collect attendance figures reported in the attendance projections? Gulfshore Opera collects and records attendance based on its ticketing system and that of the partner venues, which track attendee demographics and other information. A team member conducts a manual count of attendees during every performance. After each major performance, a survey is also distributed electronically to attendees. Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 25 of 34 7.B.1.c Packet Pg. 128 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? This estimate is based on anecdotal information and qualitative surveys of out-of-town guests. They come to town and stay 2-3 nights, one of which includes a performance. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. N/A Upload any Room Block Report(s) from any of your hotel partners(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 26 of 34 7.B.1.c Packet Pg. 129 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 1,085,137 1,075,174 1,040,935 Operating Expense 983,570 1,172,784 1,068,253 Project Expenses Total artistic fees for this project $120,600 Total expenses for this project $947,653 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $363,735 B. Contributed income $594,200 C. State arts agency income $50,000 D. Local government income $33,000 E. Other income (include applicant cash)$0 F. Total project cash income $1,040,935 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $123,600 B. Production Costs (personnel, equip.)$494,110 C. Space rental $51,339 D. Marketing (publicity, etc.)$134,530 E. Other expense $264,674 F. Total project cash expense $1,068,253 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 27 of 34 7.B.1.c Packet Pg. 130 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five top cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Collier Count Events 7,500 Collier County Media Sponsors 5,000 Playbill Sponsors 2,000 SubTotals:$14,500 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 28 of 34 7.B.1.c Packet Pg. 131 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$14,500 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 29 of 34 7.B.1.c Packet Pg. 132 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 6,000 +0 =6,000 Print Advertising 12,000 +0 =12,000 Other Print Materials 13,730 +0 =13,730 Digital Advertising 19,000 +8,200 =27,200 Social Media 10,000 +5,000 =15,000 Website 3,000 +0 =3,000 Radio 1,800 +1,800 =3,600 Broadcast 0 +0 =0 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 39,000 +15,000 =54,000 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$104,530 +$30,000 =$134,530 Expense Totals:$104,530 +$30,000 =$134,530 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 30 of 34 7.B.1.c Packet Pg. 133 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any additional information or explanation on the budget forms on the previous pages. The budget form includes the total for Gulfshore Opera's 2024-25 season. Over one-third of the budget represents the estimated revenues and expenses for events in Collier County. Enter any other general information if needed. List any project expenses you have planned for other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that expense and the amount. If none, enter N/A. Gulfshore Opera is evaluating some venues owned and operated by Collier County. However, there are no costs associated with those venues in the budget at this time. Upload any financial backup information or explanations. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 31 of 34 7.B.1.c Packet Pg. 134 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: 990 Form 2023 Download: 282601.pdf View File Title: Board of Directors Download: 282600.pdf View File Title: FL Sunbiz Download: 282603.pdf View File Title: GO Season 2024-2025 - From World Stages to Our Shores Download: 282596.pdf View File Title: IRS Determination Download: 282602.pdf View File Title: Submission Requirements Download: 282598.pdf View File Title: Video Links, Surveys, Testimonials Download: 282604.pdf View File Title: Workers Comp Download: 282599.pdf View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 32 of 34 7.B.1.c Packet Pg. 135 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024.) Previous Submission Upload E-Verify Form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 33 of 34 7.B.1.c Packet Pg. 136 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload the current Certificate of Insurance. Collier County COI.pdf If this is your first grant submission after September 1, 2024, upload your e-Verify form. No File Uploaded Worker's Comp Coverage Yes Upload current Worker's Comp documentation Workers Comp.pdf Budget Form/Table Yes Project Attendance Table/Form Yes Project Income Sponsorship Detail Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Gulfshore Opera Application #B-24-25-_0008 Name: Phone: Email: Alex Castano (239) 529-3925 acastano@latinovation.com #B-24-25-_0008 Page 34 of 34 7.B.1.c Packet Pg. 137 Attachment: Gulfhsore Opera Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Maureen Roberts Legal Name MauRich Productions & Events Inc. Email mr@maurichproductions.com Primary Phone (484) 678-8106 Address 15940 Los Olivos Lane Naples, Florida 34110 UNITED STATES Website https://www.minfas.org Applicant Institution Arts Service Organization Applicant Status Organization - Non-Profit Applicant Discipline Visual Arts 501(c)(3) Incorporation Date 05/25/2023 FEIN / Tax ID 93-1584990 Date Organization Formed 05/23/2023 Fiscal Year End Date 12/31 Unique Entity ID (UEI) DUNS Number 000000000 Mission Statement MauRich Productions & Events supports the teaching and development of the arts in Collier County education programs, parks and recreation and art centers. Proceeds support local area artists and students. Organization History Founded in May 2023, we promote the visual arts and culture to our local community through a variety of venues and outdoor shows. Historically, we collaborate with local organizations (i.e. The Marco Island Center for the Arts, Starability) to promote and bring awareness of a variety of cultural, visual arts to our community. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 1 of 23 7.B.1.d Packet Pg. 138 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This must match your 501-c(3) paperwork and your Sunbiz listing. Maurich Productions & Events Inc. DBA For Organization - enter if your current name is different than the legal name Federal ID Number 93-1584990 Organization Web Address www.maurichproductions.com ORGANIZATION ADDRESS Street Address 15940 Los Olivos Lane City Naples State FL Zip 34110 PHONE AND FAX Main Phone Number 484-678-8106 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 2 of 23 7.B.1.d Packet Pg. 139 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title Director First Name Maureen Last Name Roberts Email Address MR@maurichproductions.com Phone Number 484-678-8106 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 3 of 23 7.B.1.d Packet Pg. 140 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Single Project Project Name 2nd Annual Marco Island National Fine Art Show Location of the Project Veteran's Community Park 901 Park Ave. Marco Island, FL 34145 Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2025-03-08 End Date 2025-03-09 Project Type Check all that apply. Festival Event If Project Type is Other, enter information about the Project Type. Describe what is new about this project. Short Summary of Project Two day, outdoor fine art show featuring approximately 100 artists from around the country captivate visitors with a diverse array of artistic expressions including painting, jewelry, sculpture, glasswork, ceramics, and more. Notably, during the last season, artists journeyed from 19 states and 27 cities/towns within Florida to partake in this cultural art event. Setting it apart is the distinction of being the exclusive, two-day, fine art show hosted on the picturesque Marco Island. Detailed Project Description Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 4 of 23 7.B.1.d Packet Pg. 141 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) The 2nd Annual Marco Island National Fine Art Show is a two day, outdoor fine art show featuring approximately 100 artists from around the country, showcasing a variety of art forms such as painting, jewelry, sculpture, glasswork, ceramics, and more. The show is held Saturday March 8th from 10 AM - 5 PM and Sunday March 9th from 10 AM - 4 pm. Last season we had artists participate from 19 states and 27 cities/town throughout the state of Florida. This venue is unique in that it is the only fine art show on Marco Island. Once again, Maurich Productions & Events Inc. is collaborating with The Marco island Center for the Arts to host this event. Admission is free to the public. This coming season, we look to expand the venue with food and soft drinks. Local area hotels generously offer discounts to artists traveling to Collier County for the weekend event. What is the artistic and cultural goals and vision for this project? We believe that art can positively impact both individuals and communities. The Marco Island National Fine Art Show is a unique experience where one can have access to a broad array of visual art and personally engage with the artists. We hope you agree that The Marco Island National Fine Art Show nurtures our entire community's artistic and cultural environment. Some excerpts from correspondence we received following our inaugural art show stated: "…I was so pleased with the quality of this show and grateful for your efforts to bring it to Marco. I do attend the art shows in Naples and was happy to see a mix of artists that I've seen before and many that were new to me. There was also a good variety of mediums as well. I'm happy to say that I added two new works of art to my collection. I sincerely hope that this will be an annual event." P. Bungert, Marco Island, FL And: "...congrats to you for putting together a very fine show which can certainly hold the fitting moniker, "National Art Show". I loved the spaciousness of the layout and I thought the mix of visual, jewelry, glass and sculpture was a great blend." J. Poluch, Ontario, Canada And: "Thank you for all of your hard work on the Marco Show. I sold 7 paintings. It was an incredible show." D David, Indianapolis, IN And: "I just wanted to say thank you so much for a great, successful show. I will DEFFINITELY be back next year!" J. Baron, ST. Augustine, FL And: "...Hoping the event will be scheduled for next year. I will certainly return if invited. Thanks for all you effort in starting what can become a very high quality show." G McCoy, Naples, FL And: "First thank you for a very successful show in Marco Island! I look forward to next year." L. Doody, Providence Forge, VA Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 5 of 23 7.B.1.d Packet Pg. 142 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Maurich Productions & Events Inc. personally invites a number of Hispanic artists to participate in the Marco Island National Fine Art Show. In 2024, 6% of the participating artists were ¡ARTE VIVA! invited. How will this project promote and drive tourism to Collier County, Florida's Paradise Coast? "A great beach town must have shores that are spacious, picturesque, relatively uncrowded, and clean. Beyond that, its local culture not only has to service tourism but also transcend it. The town must have a prettiness about it that makes even a stroll to the grocery store an occasion for delight." National Geographic Magazine Veteran's Community Park, situated on Marco Island, serves as a stunning backdrop for this captivating fine art venue that comes to life in March. The serene atmosphere offers a delightful experience, whether visitors prefer a relaxing stroll in the morning or afternoon, immersing themselves in the vibrant energy of talented artists while exploring a wide variety of art pieces to enrich their collections. The Marco Island National Fine Art Show is a unique, distinctive, one-of-a-kind, event that adds to the charm of Marco Island, attracting art enthusiasts, tourists, locals, and art admirers from well beyond Collier County. MauRich Productions & Events Inc. employs a comprehensive event marketing strategy that reaches over 1 million people through different advertising platforms such as print, digital, social media, and radio, targeting both Lee and Collier counties. Endorsed by nationally acclaimed artists participating in the event, the promotion extends to their social media followers, attracting audiences from regions beyond these counties. The Marco Island National Fine Art Show draws some of the finest artists from across the country. These artists have a following and reputation that reaches beyond Collier County. Our marketing will focus on drawing the public to our new website (www.minfas.org). From there, people can locate their favorite artist and the wide array of other talented artists that await them at the show. With two full show days to choose from, national known artists, plenty of parking, and a scenic location, this art show is a draw for day visitors. This venue is unique, not only in Florida but across the U.S., in that every artist booth is a corner booth. This allows the artist the maximum wall space to showcase their work. In the previous season, The Marco Island National Fine Art Show achieved a 69% participation rate from artists outside the immediate Lee and Collier counties, resulting in an estimated 207 hotel room bookings and increased spending on dining and beverages throughout the three-day event. What is the impact on this project and your programming if this funding is not received? Funding for this project is critical to the growth and success of the Marco Island National Fine Art Show. It is essential for enabling the show to attract top artistic talent from different parts of the country. The first show experienced a lower visitor turnout than expected, emphasizing the importance of implementing comprehensive marketing strategies to draw in both tourists and visitors from the neighboring counties to Marco Island. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 6 of 23 7.B.1.d Packet Pg. 143 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Our goals, objectives and strategy for the Marco Island National Fine Art Show are all focused on growth. Our target market is divided into two segments: Artists and Visitors. In the 2024- 2025 timeframe our marketing goals are: For Artists: - Retain a majority of the 2024 participating artists - Increase artist applications by 20% over 2023 - Gain acceptance for 10% ¡ARTE VIVA! participating artists - Grow artist participation by 20% in two years For Visitors: - Increase visitors to 2,000/day Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 7 of 23 7.B.1.d Packet Pg. 144 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Artist Applications: - We utilize Zapplication to target artists to apply to the show. Additionally, our artist email marketing list consists of over 790 artists. Artist applications open on June 3, 2024 and close in November. During that period, Zapplication sends two broadcast emails to their mailing list. In that same time frame, we send one email a month to our artist list. - We also use Callforartists.com who sends 2 emails, one in June/July timeframe and one in November. Callforartists.com email list consists of over 20,000 artists. Visitors: In May of 2024 we launched a new website dedicated to the Annual Marco Island National Fine Art Show, www.minfas.org, where we are collecting names and email addresses for a newsletter. To-date we have not begun any mailings. This season we will also use the mailing list of our partner collaborator, The Marco Island Center for the Arts. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Our print advertising will encompass the following publications: - The Naples Daily News - Naples - The Marco Eagle - Marco Island - Florida Weekly - Naples and Marco Island - Coastal Breeze News - Marco Island - The Marco Review - Hotels in Marco Island, timeshares as well as Sunset Cove, The Boat House and Lakeside Inn, condominiums and rental home welcome packs What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. EnCompass Magazine - Home delivered magazine to East Naples What types of digital advertising are you planning for this project? If not applicable, enter N/A. -The Naples Daily News -The Marco Eagle - Artfaircalendar.com - U.S. - Sunshine Artist Magazine - U.S. - Geofence Display Ads Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 8 of 23 7.B.1.d Packet Pg. 145 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Geofence Locations: Top Hotels: Naples, Bonita Springs, Estero, Marco Island, Bonita Springs Art Shows, ArtFest Fort Myers - Amazon Display Ads Uses first party Amazon data from among shoppers: Naples, Bonita Springs, Estero, Marco Island Reaches target audiences effectively based on their shopping behavior Ads are served on Amazon shopping platform and partner sites $100,000+ with interest in fine art; art enthusiasts, fine art collector -Festival.Net - Targeted to Florida What social media ads or posts are you planning for this project. If not applicable, enter N/A. - Facebook Ads - Instagram Ads - 2.9 billion people active on Facebook each month and 1.5 billion on Instagram. Target by behaviors, interests, demographics, connections, age ranges, languages, or life events Areas Delivered: Naples, Marco Island Area, Bonita Springs, Estero $100,000+ with interest in fine art; art enthusiasts, fine art collector Describe any website updates that would be included in this grant request. If not applicable, enter N/A. We recently launched a new website dedicated to the Marco Island National Fine Art Show. The site is www.minfas.org. We highlight each artist who is attending the outdoor show on the website. Many artists, if not all, have a following, not only within but outside of Collier County. Describe any radio advertising campaigns. WGCU - FM commercials up to 3 weeks in advance of the show What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 9 of 23 7.B.1.d Packet Pg. 146 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) If not applicable, enter N/A. N/A Upload your marketing plan. Marketing Plan.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 10 of 23 7.B.1.d Packet Pg. 147 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan includes Email Marketing, complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April 2024 Collier County 14 Lee County 8 Other Florida 186 U.S. - Out of State 372 International 1 Unknown 210 SubTotals:791 Grand Totals:791 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 11 of 23 7.B.1.d Packet Pg. 148 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (including tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. The logo must be in all the advertisements that are submitted for reimbursement. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as on donor lists) should be " Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. As we have done in the past with the ¡ARTE VIVA! initiative, - The CVB logo and URL would be placed on our website. - Additionally, The CVB logo would be placed on all print and digital advertisements, and included on our artist booth signage. We have over 90 artists participating, totaling 100 artist booths, in the show weekend. - We have a single sheet handout for visitors at out the Information Booth on show days. The CVB logo and URL would be included on this handout as well. - We will also include mention in the radio advertisement if wording is provided by the CVB. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 12 of 23 7.B.1.d Packet Pg. 149 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 2,000 Lee County 200 Florida 200 US - Out of State 100 International 0 Unknown 0 SubTotals:2,500 Children Totals Estimated Attendance Collier County 0 Lee County 0 Florida 0 US - Out of State 0 International 0 Unknown 0 SubTotals:0 Grand Totals:2,500 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 13 of 23 7.B.1.d Packet Pg. 150 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 0 Average Ticket Price Child If free, enter $0 0 Total Yearly Attendance For Organization - Adults Last year we had an estimated 1,000 adults attend the show. Calculated by hourly visual estimation. Total Yearly Attendance for the Organization for Adults from Collier County 2000 Total Yearly Attendance For Organization - Children 0 How will you collect attendance figures reported in the attendance projections? The Marco Island National Fine Art Show partners with the Marco Island Center for the Arts. We will have a sign up sheet for Newsletters at our Information Booth and theirs. We also utilize the Marco Island police daily as private security for the show. They patrol the show and parking areas and should also be able to supply crowd estimates. We plan to ask an artist or two to donate a piece, or two, of art works to MauRich Productions & Events Inc. During the two-show, we will have free, sign up raffle tickets for the art work drawing. In addition, we will utilize Collier County services to survey attendees. These efforts will give us an excellent view on both visitor demographics and numbers. Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 14 of 23 7.B.1.d Packet Pg. 151 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 3 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? Our artist load-in is on a Friday. The show ends on Sunday night. The show is held the 2nd weekend in March. 69% of the participating artists in the 2024 Marco Island National Fine Art Show were from outside Lee and Collier Counties. Attached is a file of the 60 participating artists (city, state and zip code) from those counties. In 2025, we plan to survey out of county artists to collect and record data on their stay in Collier County. Upload any additional files, charts or data on average stays or room nights. Participating Overnight Artists.pdf Room Block Information -- Collier County Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. The hotels usually do not do a room block; instead they provide a discount. There were five local area hotels that participated in the artist discount program for the Marco Island National Fine Art Show: The Boathouse, The Holiday Inn Express, Staybridge Suites, Fairfield Inn and Springfield Suites. Upload any Room Block Report(s) from any of your hotel partners(s). Use .pdf format. The Marco Island National Fine Art Show Hotel Listings.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 15 of 23 7.B.1.d Packet Pg. 152 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 5,565 72,000 72,000 Operating Expense 6,425 45,110 45,000 Project Expenses Total artistic fees for this project $0 Total expenses for this project $45,110 Total In-kind for this project $18,200 Sources of Project Cash Income A. Earned income $72,000 B. Contributed income $18,200 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash)$0 F. Total project cash income $90,200 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $0 B. Production Costs (personnel, equip.)$24,551 C. Space rental $1,920 D. Marketing (publicity, etc.)$11,532 E. Other expense $7,107 F. Total project cash expense $45,110 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 16 of 23 7.B.1.d Packet Pg. 153 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five top cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 17 of 23 7.B.1.d Packet Pg. 154 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 18 of 23 7.B.1.d Packet Pg. 155 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 233 +232 =465 Print Advertising 1,840 +200 =2,040 Other Print Materials 0 +0 =0 Digital Advertising 2,250 +750 =3,000 Social Media 1,150 +400 =1,550 Website 80 +80 =160 Radio 1,400 +1,400 =2,800 Broadcast 0 +0 =0 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$6,953 +$3,062 =$10,015 Expense Totals:$6,953 +$3,062 =$10,015 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 19 of 23 7.B.1.d Packet Pg. 156 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any additional information or explanation on the budget forms on the previous pages. Our fiscal year is the calendar year. MauRich Productions & Events Inc 501(c)3 was established in 2023. The previous year income/expenses reported were for the calendar year 2023. We did not hold an outdoor art show or an other event in 2023. We opened the artists applications for the 2024 Marco Island National Fine Art Show in mid-June of 2023. Enter any other general information if needed. List any project expenses you have planned for other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that expense and the amount. If none, enter N/A. Marco Island City Park - Veterans Community Park Fees $1920, Park & Rec personnel $350, Marco Island Police officers for security $2400 Upload any financial backup information or explanations. Budget 2024-2025.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 20 of 23 7.B.1.d Packet Pg. 157 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Support Material No Work Samples are assigned to this application. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 21 of 23 7.B.1.d Packet Pg. 158 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024.) Yes Upload E-Verify Form E-Verify 2024-05-22_063912.pdf Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 22 of 23 7.B.1.d Packet Pg. 159 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload the current Certificate of Insurance. 281770.pdf If this is your first grant submission after September 1, 2024, upload your e-Verify form. E-Verify 2024-05-22_063912.pdf Worker's Comp Coverage Not applicable Upload current Worker's Comp documentation 281772.pdf Budget Form/Table Yes Project Attendance Table/Form Yes Project Income Sponsorship Detail Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 MauRich Productions & Events Inc. Application #B-24-25-_0006 Name: Phone: Email: Maureen Roberts (484) 678-8106 mr@maurichproductions.com #B-24-25-_0006 Page 23 of 23 7.B.1.d Packet Pg. 160 Attachment: MauRich Productions Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Olivia Pidi Legal Name Seraphic Fire, Inc. Email grants@seraphicfire.org Primary Phone (305) 285-9060 Address 2153 Coral Way Ste. 401 Miami, Florida 33145 UNITED STATES Website https://seraphicfire.org Applicant Institution Performing Group Applicant Status Organization - Non-Profit Applicant Discipline Music 501(c)(3) Incorporation Date 02/11/2004 FEIN / Tax ID 20-0725426 Date Organization Formed 09/01/2002 Fiscal Year End Date 05/31 Unique Entity ID (UEI)GHJAC1RPDGF6 DUNS Number 195349829 Mission Statement Seraphic Fire presents the highest quality performances of historically significant and under performed music and advances art through the professional development, refinement, and documentation of our musicians’ talents while promoting community connectivity through educational programs. Organization History Founded in 2002 to bring professional performances of vocal music to South Florida, Seraphic Fire (Seraphic) has become a staple of the local and national arts community. Since its inception, Seraphic has grown from a small volunteer-run organization to a professionally managed $2.2 million organization with a staff of 10. In 2008, the organization recorded its first album, and has since gone on to record 17 full-length albums. In 2012, the ensemble was recognized with 2 Grammy nominations for its recordings A Seraphic Fire Christmas and Brahms: Ein Deutches Requiem. As the organization grew, so did its impact. In 2009, the Miami Choral Academy (MCA) was launched as Seraphic’s first K-12 education initiative. The program was re-conceived in 2016 as the Seraphic Fire Youth Initiative (SFYI), a multi-pronged initiative that consists of in-school workshops, education concerts, and in-school teaching artist residency impacting over 3,500 South Florida students each year. Seraphic has also increased training opportunities for collegiate-level students who wish Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 1 of 26 7.B.1.e Packet Pg. 161 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) to pursue a career as a professional vocalist. In 2018, the Professional Choral Institute was launched in partnership with Aspen Music Festival and School. In 2018, the Ensemble Artist Program began in partnership with UCLA’s Herb Alpert School of Music. In 2022, EAP expanded to include partnership with University of Miami’s Frost School of Music. Throughout two decades of music making, Seraphic continually strives to become the exemplar for quality contributions to professional ensemble singing in North America. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 2 of 26 7.B.1.e Packet Pg. 162 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This must match your 501-c(3) paperwork and your Sunbiz listing. Seraphic Fire, Inc. DBA For Organization - enter if your current name is different than the legal name Seraphic Fire Federal ID Number 20-0725426 Organization Web Address https://seraphicfire.org ORGANIZATION ADDRESS Street Address 2153 Coral Way, Ste. 401 City Miami State FL Zip 33145 PHONE AND FAX Main Phone Number 305-285-9060 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 3 of 26 7.B.1.e Packet Pg. 163 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title Managing Director First Name Matthew Last Name Kacergis Email Address matthew@seraphicfire.org Phone Number 404-667-0338 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 4 of 26 7.B.1.e Packet Pg. 164 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Seasonal Support for Seraphic Fire Collier County Concerts 2024-2025 Location of the Project Moorings Presbyterian Church 791 Harbour Dr, Naples, FL 34103 Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? No ¡ARTE VIVA! Start Date 2024-11-10 End Date 2025-04-13 Project Type Check all that apply. Performance If Project Type is Other, enter information about the Project Type. Describe what is new about this project. Short Summary of Project As South Florida’s only professional choral ensemble, twice Grammy-nominated Seraphic Fire (Seraphic) offers a unique live arts experience. In line with United Arts Collier’s Arts & Culture Strategic Plan (UAC Plan) vision to establish Collier communities as vibrant hubs for local culture, arts, and creativity, Seraphic brings the nation’s best vocal ensemble artists to Collier County to present a season of diverse choral concerts of the highest caliber. The ensemble presents repertoire spanning from the medieval era through today, highlighting under recognized voices throughout the ages alongside canon masterworks. A recent patron shared, “I am constantly amazed by the talent and wide range of musical ability of Seraphic Fire. We are so lucky to have them in our backyard.” Seraphic Fire has been hailed for its “mellifluous and crystalline artistry” by Gramophone, and was named No. 1 in South Florida Classical Review’s list of Top Ten Performances of Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 5 of 26 7.B.1.e Packet Pg. 165 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) 2023. The theme of the 2024-25 concert season is Music History 101; Seraphic fire will explore the sounds, styles, and history of Western classical music through six period-specific concert programs. Each concert will present works by lesser-known composers from the eras alongside works by history’s most famous composers. Detailed Project Description Funding is requested to support Seraphic Fire’s 2024-2025 concert season: Music History 101. Throughout the season, Seraphic aims to present the fun and enlightening music history course patrons always wished they had taken. Each concert program will center around a specific era of Western classical music, including the Renaissance, Baroque, Classical, and Contemporary eras. Seraphic will also present its annual fan-favorite holiday concert. Seraphic will place lesser-known composers in concert with well-known voices of each era, highlighting masterworks throughout the ages and introducing audiences to works that are new to them. In order to provide a unique learning experience for concertgoers, Seraphic is partnering with five of the nation’s top musicologists to provide intriguing online lectures that will be made available to audiences prior to concert programs. Scholars will also provide written articles about the eras and composers presented for the Seraphic Fire magazine, further expanding the accessibility of information regarding the musical and historical context of the season’s programming. Seraphic Fire will present 6 concert programs: Contemporary: Jewish Voices James K. Bass, associate conductor Mark Kligman, consulting scholar November 10, 2024 The voices of today’s Jewish composers ring out in a program for a cappella choir conducted by Associate Conductor James K. Bass. Shirim L'yom Tov, a set of celebratory songs by Pulitzer-prize-winning composer Shulamit Ran, offers wisdom and inspiration. The contemporary sounds and thought-provoking music of Lera Auerbach, David Lang, and Sid Robinovitch examine the rich tapestry of the Jewish experience. This concert is about more than music: it’s an exploration of culture and connection. A Seraphic Fire Christmas Anthony Trecek-King, guest conductor December 9, 2024 Popular guest conductor Anthony Trecek-King will lead the audience-favorite holiday program featuring a mix of yuletide tunes from Modern composers like Benjamin Britten and fan favorites like Silent Night and Jesus Christ the Apple Tree. Choir a cappella in a candlelit setting mark the Christmas season in South Florida. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 6 of 26 7.B.1.e Packet Pg. 166 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Renaissance: The Capilla Flamenca Amanda Quist, guest conductor Honey Meconi, consulting scholar January 19, 2025 Guest conductor Amanda Quist will join Seraphic for a tribute to the Capilla Flamenca. A gift from a queen to her grandson, Holy Roman Emperor Charles V, the elite group of singer-composers dazzled the courts and cathedrals of Spain for centuries with their sublime voices and awe-inspiring music. Now, Seraphic Fire will bring their legacy to life in a stunning tribute to the Capilla Flamenca. This program provides a rare opportunity to witness the splendor of a golden age of choral music. Classical: Martines, Mozart & Haydn Patrick Dupre Quigley, conductor Rebecca Cypess, consulting scholar March 6, 2025 This concert will showcase the vibrant works of Marianna Martines, a star of Viennese Classical music who remains relatively unknown today. A pupil of Franz Joseph Haydn and duet partner to Wolfgang Amadeus Mozart, Martines' music radiates simplicity and elegance. In a concert featuring chorus and period orchestra, we highlight the modern world premiere of Martines' O, Virgo, cui salutem, alongside bedrock works by Haydn and Mozart, including the ravishing "Laudate Dominum" from the Vesperae solennes de confessore. Music of Passion Patrick Dupre Quigley, conductor March 30, 2025 Produced in partnership with the Moorings Presbyterian Hyacinth Concert Series, Seraphic Fire will present a free concert to the Naples community focusing on how music can bring comfort in times of struggle. Repertoire on this program will range from historical composers like Johann Sebastian Bach and Giovanni Pierluigi da Palestrina to contemporary works by Stephen Paulus and Dan Forrest, emphasizing the centuries-old power of music to heal. Baroque: Angels Behind the Walls. Patrick Dupre Quigley, conductor Craig A. Monson, consulting scholar April 13, 2025 Journey back to 18th-century Italy, where captivating music blossomed in convents. Antonio Vivaldi, the "Red Priest," composed vibrant choral pieces for Venice's cloistered convent and orphanage, the Ospedale della Pietà, including the beloved Magnificat. Across Italy, talented women like Chiara Margarita Cozzolani and Maria Xaveria Perucona crafted ecstatic compositions that raised eyebrows among religious authorities. Join Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 7 of 26 7.B.1.e Packet Pg. 167 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Patrick Dupre Quigley as he leads chorus and period orchestra in this program that offers a peek into the secret lives of 18th-century nuns. Seraphic will partner with the University of Miami Frost School of Music and the UCLA Herb Alpert School of Music for this project, inviting 8 students from each school to rehearse and sing side by side with the professional ensemble in select season concerts through the Ensemble Artist Program (EAP). EAP students receive season-long mentorship that is pivotal to their career development. UM EAP students will join Seraphic for the November program and UCLA EAP students will join for the March Classical program and the April Baroque programs. Seraphic Fire covers all travel and lodging expenses for EAP students participating in the program. Concerts will be held at Moorings Presbyterian Church in Naples. Seraphic selects church venues due to their acoustical properties that are ideal for choral performance. General admission tickets for concerts are available starting at $53. Seraphic also offers flexible subscriptions with prices as low as $40 per concert. For young professionals under 40, Seraphic’s Fans of Fire program offers $20 tickets and full season subscriptions for $119. Seraphic’s StudentAccess program offers free tickets to full-time, degree seeking students. Tickets can be purchased in advance online through Seraphic’s website or by calling the Box Office; patrons can also purchase tickets in-person at concerts. What is the artistic and cultural goals and vision for this project? Seraphic Fire aims to contribute to the cultural vitality of the region through its seasonal programming. The organization contracts a roster of the country’s best ensemble singers and instrumentalists to present a season of performances that span the full breadth of western concert music, with repertoire spanning from the medieval era through today. Seraphic concerts are intended to inspire and uplift audiences through transcendent artistic experiences. One patron summed up their recent experience at a Seraphic concert writing, “I was deeply touched by the energy of this stunning and emotionally gripping music. “ Another patron shared, “You transformed us and gave us a great gift of healing and beauty.” Seraphic hopes to increase its impact in Collier County by reaching a wider audience in the 2024-2025 season through expanded marketing efforts. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. N/A How will this project promote and drive tourism to Collier County, Florida's Paradise Coast? Seraphic Fire’s programming promotes tourism to Collier County by helping to establish the region as a cultural destination. Seraphic’s status as one of the nation’s top ensembles, including 2 Grammy nominations, contributes to Collier’s reputation as a place where great art is made. Seraphic has received both regional and Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 8 of 26 7.B.1.e Packet Pg. 168 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) national press coverage in publications such as Gramophone and South Florida Classical Review, and has participated in partnerships with cultural organizations across the country including Aspen Music Festival and the Fort Worth Symphony. Recently, the ensemble’s newest album, The Apple Tree: Christmas with Seraphic Fire debuted on the Billboard Top Ten Traditional Classical chart. The ensemble’s national achievements, press coverage, and partnerships have increased the organization’s visibility and notoriety, encouraging tourists to travel to South Florida to attend concerts. Seraphic’s programming has a proven track-record of contributing to a foundation for cultural tourism, with 30% of attendees to concerts in Naples traveling from outside of the county in the 2023-2024 season, including 9% from out of state. What is the impact on this project and your programming if this funding is not received? Receiving a Tourism Development Tax Grant will allow the organization to expand its marketing efforts to reach a wider audience both within the Collier County region and to further draw in cultural tourists. In particular, Seraphic is interested in expanding its print marketing efforts to include advertisements in Playbills for major cultural events including Artis Naples, the Gulfshore Playhouse, and the Grand Piano Series, increase visibility in hotel-specific locations through the use of rack cards, and to create a digital advertisement presence with publications such as Naples Illustrated and Naples City Lifestyle Magazine. Given that Seraphic Fire is a relatively small organization, it is limited in its ability to expand marketing to tourists without acquiring new support from funding partners, and would not be able to implement a portion of these increased marketing plans without additional funding support. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 9 of 26 7.B.1.e Packet Pg. 169 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Seraphic continually evaluates its marketing efforts in order to improve the organization’s reach. Seraphic’s goal is to reach the widest possible audience of arts-inclined adults through advertising efforts across an array of print and digital media. Specific goals resulting from marketing outcomes include: - Cultivate partnerships with local businesses to display Seraphic Fire advertising in shops, restaurants, and hotels in the vicinity of Moorings Presbyterian. - Achieve a total audience at Naples concerts of 600 throughout the season, with an average of 120 attendees at each concert. - Attract at least 5% of audiences from out of state. - Attract at least 5% of audiences that are new ticket buyers. - Receive favorable local and regional press coverage. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 10 of 26 7.B.1.e Packet Pg. 170 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Seraphic Fire’s mailing list includes 10,730 subscribers, including 550 subscribers in the Collier County region. Email has been one of the most effective marketing tools for ticket sales, with 28% of ticket sales in the 2023- 24 season attributable to email marketing. As this marketing outlet is efficient, Seraphic always seeks to grow its email list. In the upcoming season, Seraphic will offer a free concert at Moorings Presbyterian in Naples as part of the church’s Hyacinth Concert Series; Seraphic plans to collect email addresses of attendees who register for the free event, and will use this information to encourage patrons to subscribe to the Seraphic mailing list and attend future ticketed events. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Seraphic plans to target print advertising to visitors to Collier County and visitors and residents with an interest in arts. Seraphic aims to increase audiences at Collier County performances through strategic print advertisement placement. Seraphic will target hotels in the vicinity of Moorings Presbyterian Church, Seraphic’s venue partner for the 2024-2025 season. Additionally, Seraphic will increase advertisement placements in cultural event programs that target a similar demographic to Seraphic audiences. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. - Seraphic will place rack cards at hotels in the area surrounding Moorings Presbyterian Church. Cards will include a $5 off discount code. Seraphic will track the metrics of redemption of this code to measure the effectiveness of the card advertisements. - Seraphic will place advertising in Playbills at major cultural events in Naples including Artis Naples, the Gulfshore Playhouse, and the Grand Piano Series. In doing so, Seraphic aims to engage new audiences with an interest in arts. - Season brochures will be sent to Seraphic’s household mailing list of over 10,000 to advertise both flexible subscriptions and single ticket purchasing. What types of digital advertising are you planning for this project? If not applicable, enter N/A. Seraphic plans to place digital ads and event listings on Naples tourism and travel sites targeted at attracting tourists interested in enhancing a vacation experience with cultural events such as Naples Florida Travel Guide. Seraphic will further target arts-inclined adults through ads on WGCU’s website (Southwest Florida’s local NPR and PBS affiliate). If funding is secured, Seraphic will be able to place further digital marketing ads on the websites of publications that target permanent and seasonal affluent residents of Collier County such as Naples Illustrated and Naples Lifestyle magazines. Seraphic tracks the effectiveness of all marketing efforts, Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 11 of 26 7.B.1.e Packet Pg. 171 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) including digital marketing, through survey questions at ticketing checkout that ask patrons to disclose how they were introduced to Seraphic Fire programming. Further, Seraphic’s ticketing software tracks first time purchasers at all venues, which is a valuable metric for ascertaining the effectiveness of geo-targeted digital marketing. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Seraphic maintains a social media presence on both Facebook (7,800 followers) and Instagram (3,250 followers). Using detailed targeting, Seraphic will advertise on these platforms to “look-alikes” of the current audience, as well as expand the advertising reach by targeting audiences who are interested in music and cultural events in South Florida. Seraphic’s most recent campaign advertising 2024-2025 subscriptions reached 28,983 individuals on Facebook and resulted in 473 link clicks. Seraphic’s most recent concert- specific ad for a Naples performance reached 20,748 individuals and resulted in 259 link clicks. Seraphic expects similar results for concert-specific ads placed for each of the 2024-2025 season concerts. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. N/A Describe any radio advertising campaigns. Local NPR station WGCU is a media partner; Seraphic will run radio ads on WGCU for 10 days prior to each Naples concert. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. Seraphic has made the choice to change its Naples venue to Moorings Presbyterian Church, which is centrally located to local restaurants and hotels, and easily accessible to foot traffic. Along with this move, Seraphic plans to offer free tickets to local concierge services in the surrounding area. Finally, Seraphic will be offering a free concert at Moorings Presbyterian in March as part of the church’s Hyacinth Concert Series. Seraphic hopes that performing a concert in the series will act as an advertisement to the series’ audience and Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 12 of 26 7.B.1.e Packet Pg. 172 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) encourage patrons to attend future Seraphic Fire performances. Upload your marketing plan. Collier County marketing examples.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 13 of 26 7.B.1.e Packet Pg. 173 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan includes Email Marketing, complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 550 Lee County 120 Other Florida 4,995 U.S. - Out of State 4,104 International 356 Unknown 605 SubTotals:10,730 Grand Totals:10,730 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 14 of 26 7.B.1.e Packet Pg. 174 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (including tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. The logo must be in all the advertisements that are submitted for reimbursement. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as on donor lists) should be " Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. The Naples, Marco Island, Everglades Convention and Visitors Bureau/Collier County Tourist Development Council will be recognized in digital and print media by including the CVB’s logo in brochures, sales postcards, email campaign footers, Seraphic Fire programs, Seraphic Fire Magazine, and the Seraphic Fire website. At concerts, the lobby is equipped with grantor pull-up banners that will showcase the Convention and Visitors Bureau’s logo. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 15 of 26 7.B.1.e Packet Pg. 175 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 384 Lee County 76 Florida 39 US - Out of State 50 International 0 Unknown 0 SubTotals:549 Children Totals Estimated Attendance Collier County 10 Lee County 0 Florida 0 US - Out of State 0 International 0 Unknown 0 SubTotals:10 Grand Totals:559 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 16 of 26 7.B.1.e Packet Pg. 176 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $50 Average Ticket Price Child If free, enter $0 $50 Total Yearly Attendance For Organization - Adults 550 Total Yearly Attendance for the Organization for Adults from Collier County 384 Total Yearly Attendance For Organization - Children 450 How will you collect attendance figures reported in the attendance projections? Seraphic’s ticketing software, Patron Manager, tracks tickets sold to each event as well as the billing addresses for ticket buyers. In addition to ticketing information, Seraphic staff conduct a headcount at every concert. These figures are used in tandem to estimate attendance for next season. Seraphic estimates that 10 children from Collier County may attend the subscription season programs presented in Naples in 2024-2025. Additional total yearly children attendees include participants in Seraphic Fire Youth Initiative programs, which include 3 annual in-school workshops and an annual education concert in December. In the 2023-24 Season, 430 Collier County students attended the December Seraphic Fire education concert, and 344 Collier County students attended in-school workshops. There is some overlap between workshop attendees and concert attendees. Seraphic estimates that between the two programs, 450 unique students are reached. Attendance is reported to Seraphic Fire by school administrators, and confirmed by a headcount conducted by staff at education events. Upload any files that helps support the attendance figures. Collier County Ticket Reports.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 17 of 26 7.B.1.e Packet Pg. 177 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 1 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? Seraphic collects post-concert audience surveys through the online platform SurveyMonkey. Surveys ask patrons to report purchases they made in the local economy in relation to attending Seraphic concerts, including booking a hotel stay. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 60 Room Block Rate $179 List any hotels in your room block. SpringHill Suites Naples by Marriott and/or Fairfield Inn Naples by Marriott. Seraphic anticipates that singers and staff will stay in Naples for two nights for the December 2024 concert. Seraphic expects to reserve 32 room nights in December. Additionally, Seraphic education artists and staff will stay in Naples 3 times from Oct 2024 - Apr 2025. Seraphic expects to reserve 15 room nights. Seraphic development staff plans to stay over in Naples once per month during the season. Seraphic expects to reserve 13 room nights for these trips. In total, Seraphic anticipates to reserve approximately 60 room nights throughout the season. Room blocks for the 2024-2025 season have not yet been finalized. Upload any Room Block Report(s) from any of your hotel partners(s). Use .pdf format. SERAPHIC-AMENDED CONTRACT20231113_0143.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 18 of 26 7.B.1.e Packet Pg. 178 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 2,200,344 2,279,940 2,285,588 Operating Expense 2,179,976 2,317,960 2,284,341 Project Expenses Total artistic fees for this project $64,631 Total expenses for this project $130,680 Total In-kind for this project $650 Sources of Project Cash Income A. Earned income $35,000 B. Contributed income $38,000 C. State arts agency income $16,130 D. Local government income $30,000 E. Other income (include applicant cash)$11,550 F. Total project cash income $130,680 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $64,631 B. Production Costs (personnel, equip.)$37,272 C. Space rental $4,900 D. Marketing (publicity, etc.)$23,100 E. Other expense $777 F. Total project cash expense $130,680 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 19 of 26 7.B.1.e Packet Pg. 179 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five top cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Seasonal Support of Seraphic Fire in Collier 0 Mel and Barbara VanderBrug 20,000 Florida Division of Arts and Culture 17,680 Charles R. Marshall and Richard L. Tooke 5,000 Diane Rahman 3,500 Nina Webber 3,000 SubTotals:$49,180 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 20 of 26 7.B.1.e Packet Pg. 180 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$49,180 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 21 of 26 7.B.1.e Packet Pg. 181 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 250 +250 =500 Print Advertising 2,750 +2,750 =5,500 Other Print Materials 1,250 +1,250 =2,500 Digital Advertising 1,250 +1,250 =2,500 Social Media 750 +750 =1,500 Website 0 +0 =0 Radio 1,700 +1,700 =3,400 Broadcast 0 +0 =0 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 3,100 +3,100 =6,200 Comp Tickets to Local Concierge Services 500 +500 =1,000 0 +0 =0 0 +0 =0 Subtotals:$11,550 +$11,550 =$23,100 Expense Totals:$11,550 +$11,550 =$23,100 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 22 of 26 7.B.1.e Packet Pg. 182 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any additional information or explanation on the budget forms on the previous pages. Revenues are based on known and planned private donors and foundation and government grant funders. Seraphic’s Florida Division of Arts and Culture General Program Support Grant is used to cover expenses that have not been funded via other sources. These expenses primarily include overhead costs such as staff, out of county travel, and administrative costs. Enter any other general information if needed. N/A List any project expenses you have planned for other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that expense and the amount. If none, enter N/A. N/A Upload any financial backup information or explanations. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 23 of 26 7.B.1.e Packet Pg. 183 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: Performance and Print Work Sample Links Download: 282510.pdf View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 24 of 26 7.B.1.e Packet Pg. 184 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024.) Yes Upload E-Verify Form E-Verify Statement.pdf Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 25 of 26 7.B.1.e Packet Pg. 185 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload the current Certificate of Insurance. Seraphic Fire COI.pdf If this is your first grant submission after September 1, 2024, upload your e-Verify form. E-Verify Statement.pdf Worker's Comp Coverage Yes Upload current Worker's Comp documentation Seraphic Fire Workers Comp.pdf Budget Form/Table Yes Project Attendance Table/Form Yes Project Income Sponsorship Detail Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 Seraphic Fire, Inc. Application #B-24-25-_0002 Name: Phone: Email: Olivia Pidi (305) 285-9060 grants@seraphicfire.org #B-24-25-_0002 Page 26 of 26 7.B.1.e Packet Pg. 186 Attachment: SF Application FY 2024-2025 Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Rachael Lord Legal Name United Arts Council of Collier County Email rachael@unitedartscollier.org Primary Phone (239) 254-8242 Alternate Phone (239) 770-8867 Address 340 Tamiami Trail North #201 Naples, Florida 34102 UNITED STATES Website https://www.unitedartscollier.org Applicant Institution Arts Council/Agency Applicant Status Organization - Non-Profit Applicant Discipline Multidisciplinary 501(c)(3) Incorporation Date 01/15/1981 FEIN / Tax ID 59-2070580 Date Organization Formed 00/00/0000 Fiscal Year End Date 06/30 Unique Entity ID (UEI) DUNS Number 000000000 Mission Statement Enriching lives and strengthening our community through the power of the arts. Organization History UAC is the heart of the arts in Collier County and suffuses life into our community. It serves as Collier's arts umbrella, like a chamber of commerce for the arts, and a uniting thread through all the arts in our community. UAC develops mutually beneficial collaborations and partnerships among people, organizations, and businesses from all arts disciplines, which positively impact opportunities and growth for all in Collier and beyond. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 1 of 24 7.B.1.f Packet Pg. 187 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This must match your 501-c(3) paperwork and your Sunbiz listing. United Arts Council of Collier County, Inc. DBA For Organization - enter if your current name is different than the legal name United Arts Collier Federal ID Number 59-2070580 Organization Web Address https://unitedartscollier.org/ ORGANIZATION ADDRESS Street Address 340 Tamiami Trail North #201 City Naples State FL Zip 34102 PHONE AND FAX Main Phone Number 239-254-8242 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 2 of 24 7.B.1.f Packet Pg. 188 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title Executive Director First Name Elysia Last Name Dawn Email Address elysia@unitedartscollier.org Phone Number 239-832-1919 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 3 of 24 7.B.1.f Packet Pg. 189 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Seasonal Support 2024-2025 Location of the Project Collier County Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2024-10-01 End Date 2025-09-30 Project Type Check all that apply. Marketing Support If Project Type is Other, enter information about the Project Type. Describe what is new about this project. Short Summary of Project As Collier County's state designated local arts agency, United Arts Collier's purpose is to serve, strengthen, and elevate the arts for residents, artists, and local arts and culture organizations throughout the county. A pivotal element of this mission is to raise awareness and engagement amongst Collier's annual audience of short and long-term residents, visitors, and tourists. Through strategic marketing initiatives in digital, radio, and print formats, UAC hopes to capture both local and out-of-county audiences in the promotion and celebration of the arts in Collier. Detailed Project Description Marketing season support for the 24-25 season includes promoting our Art Mixers, gala event, and other events, which will drive traffic to Collier County and promote the arts locally, regionally, and statewide. We will Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 4 of 24 7.B.1.f Packet Pg. 190 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) continue with our annual exhibitions at Rookery Bay, as well as exhibition opportunities in collaboration with the Norris Center, The Collective, Naples Therapeutic Riding Center, The Naples Airport, and more. Through this expansion of exhibition opportunities and the marketing support needed to promote these events, UAC will be a key player in county-wide attendance through expanded social media, strategic marketing initiatives, radio ads, and strategic advertisements. United Arts Collier has undergone major changes to our website, which now includes calendar management upgrades, SEO, blogs, virtual opportunities for participation such as online exhibitions, live performances, and more. Maintenance and routine updating of our website will be crucial to continue our expansion in driving traffic to Collier County, as well as increasing awareness of the local arts and culture scene, which is also undergoing an exciting, vibrant expansion. A significant addition to our website will be a cultural map highlighting destinations throughout Collier County, created in collaboration with our IT team, member artists, and local arts and culture organizations. What is the artistic and cultural goals and vision for this project? United Arts Collier's vision is to establish Collier County as an arts and cultural center; a destination for residents, fellow artists, and world travelers seeking rich arts experiences. As we grow and continue expanding our efforts in marketing and social media, we anticipate that the creation of our cultural map and continued expansion of our website and strategic email, print, radio, and social media marketing campaigns will aid in our mission of increasing awareness and engagement for all the arts in all of Collier. UAC hopes to leverage the power of the arts to drive economic impact, increase educational outcomes and expectations, bring more tourists to Collier, and champion the positive effects of the arts on emotional wellbeing. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Through our marketing, event promotion, website, and social media, UAC promotes ARTE VIVA events from other Collier arts organizations. How will this project promote and drive tourism to Collier County, Florida's Paradise Coast? Through strategic marketing campaigns, expanding our website's offerings, and the creation of a cultural map, United Arts Collier's extraordinary and unique arts offerings will gain in stature and notoriety through UAC's continued strategic and expanding marketing efforts. These efforts will include targeted reach outside the County to encourage and attract visitors to tour the Collier arts community and stimulate Collier's economy through the arts. What is the impact on this project and your programming if this funding is not received? UAC would be unable to provide the services described without this funding, significantly cutting back on our ability to provide marketing services for UAC and all of our arts organizations in Collier County. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 5 of 24 7.B.1.f Packet Pg. 191 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. United Arts Collier's marketing goals include targeted efforts across print and digital channels for residents and tourists of Collier County. UAC's marketing plan includes increased engagement and presence across the following areas: 1. Website Traffic and Engagement Based on our website analytics, 81% of our website visitors are from outside of Collier County, with Miami, Atlanta, New York, and Tampa being the leading residential areas for UAC website visitors. 2. Email Marketing and Campaigns (Best Bets) Currently, UAC has 4,019 Best Bets subscribers. About 50% of those subscribers are seasonal residents to Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 6 of 24 7.B.1.f Packet Pg. 192 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Collier County, with the other half being full-time or non-local residents. 3. Social Media Content and Advertising (Instagram and Facebook Ads) Through strategic social media content, UAC will target and reach people outside of Collier County, specifically those with an interest in arts and culture. Through these posts and advertisements promoting UAC events and other local arts and culture events, UAC hopes to gain followers from outside of Collier County, to increase traffic and attendance at events. 4. Print Advertising Through print advertisements with local and regional publications, including FL Weekly, Naples on the Gulf, and Gulfshore Life, the goal would be to target and advertisement outside of Collier County, attracting non-local residents to arts and culture events within Collier. 5. Radio Ads In partnership with WGCU, UAC hopes to begin a radio campaign to reach WGCU Radio's over 200,000 listeners from Miami-Dade county to Sarasota county. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. As the premier resource for arts and cultural experiences in Collier County, our greatest resource for residents and visitors is our weekly Best Bets newsletter. Distributed once a week, artists as well as arts organizations may utilize our platform for promoting arts and culture events that take place within Collier County. With a list of 4,019 subscribers to our Best Bets newsletter & e-blasts, UAC intends to increase our subscription rate by 2.5%. Out of 3,559 website visitors from this past year, 81% were from outside of Collier County, with major cities such at Atlanta, New York, Tampa, and Miami as the leading locations for website visitors. With an engagement rate of 54.98%, UAC hopes that through continued website expansion and growth, we will be able to increase these rates and number of visitors, specifically to those outside of Collier County. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. The strategic use of location specific QR codes (i.e. hotel, events, etc.) will help us gather distribution and personal information such as phone numbers once the QR code is scanned. This data allows us to determine the efficacy of distribution and the area codes of those scanning our QR codes, allowing us a glimpse into where our users may be visiting from. Our rack cards and brochures provide organizational information as well Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 7 of 24 7.B.1.f Packet Pg. 193 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) as a direct link (QR code) to our calendar of arts and culture events. Through print advertising with FL Weekly, Naples on the Gulf, and Gulfshore Life our 1/4 page ad space will circulate in Collier, Lee, Charlotte, Palm Beach, and Key West. With dynamic QR code-specific advertising, UAC intends to capture real time data of the location of the scans, type of device used, and number of scans initiated. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. N/A What types of digital advertising are you planning for this project? If not applicable, enter N/A. Through the use of display advertising, UAC will utilize banner advertisements in online spaces with the highest potential for drawing visitors from out-of-market locales. Using Google Ads, UAC will target audiences between the ages of 35-55 years of age with an interest in the arts, museums, live performances and events, and cultural experiences. With 83% of visitors to Collier being on a vacation or getaway and the highest percentage of visitors coming from Florida, the Midwest, the Northeast, and Canada (internationally speaking), special interest will be placed on reaching these populations. Custom reports in Google Ads will allow us to measure click-through rates (CTR), CTR by ad group, CTR by campaigns, and conversions. What social media ads or posts are you planning for this project. If not applicable, enter N/A. UAC's current social media strategy includes 4 weekly posts across Instagram and Facebook that include the promotion of arts and culture events in Collier County, UAC member recognition, resources for the arts community, and organizational information. Our social media strategy will continue with ongoing scheduled content to 608 Instagram followers and 2.5k Facebook followers. To increase these totals and further promote the arts and culture of Collier County, we will participate in both Instagram and Facebook Advertising campaigns throughout the season, specifically targeting people outside of Collier County to attract visitors and increase attendance at events. Currently, our net audience on Facebook and Instagram is 20,000 and 3,036, respectively. A key metric to be measured after the implementation of social media advertising will be our reach, of both followers and non- followers, engagement, click-through rate, conversion rate, and more. Describe any website updates that would be included in this grant request. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 8 of 24 7.B.1.f Packet Pg. 194 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) If not applicable, enter N/A. UAC's new and improved website has become the one-stop-shop for community members, visitors, and other arts and culture organizations to connect to the arts in Collier County. Amplifying all artistic expressions and voices, the UAC website has an easily navigable calendar of events that can be edited by participating arts and culture organizations through an online portal. Streamlining the process of event promotion, organizations and their representatives can submit their events for review and publication. With target marketing, UAC projects an increase of 10% per month of website traffic to further support the promotion of our arts community. A significant addition to our website will be an interactive cultural map. Through a partnership with local artists for its design, our IT team for its implementation, and arts and culture organizations for its content, this map will be a recognized and reliable resource for residents and visitors to discover art galleries, museums, performing arts centers, community centers, and other cultural institutions that make Collier County a bucket-list destination. Through click rates and click-throughs to specific locations on the map, our website analytics will measure engagement, paths taken, organic versus paid sessions, and so much more. As its creation starts to take shape, marketing strategies such as landing pages will take visitors straight to the source, guiding audiences to beautiful and unexpected destinations. As a tool to gage tourist visits and engagement, a pop-up survey will prompt one simple question: Resident or Visitor? Another necessary upgrade will be Search Engine Optimization (SEO). Improving our online presence for those actively seeking arts and culture experiences is top of mind, creating a clear pathway for the arts to be seen, heard, and enjoyed. With the help of our IT team, UAC will consistently sit on top of Google Rankings for all things arts and culture in Collier County. Describe any radio advertising campaigns. Through a potential partnership with WGCU, UAC would be able to provide radio spots across the popular radio channel, reaching over 200,000 listeners from Miami-Dade to Sarasota County. These 15-second spots would provide information about UAC's mission, events, and other local events, as well as direct listeners to our website, where they can view arts and cultural events, important information regarding the arts in our community, and so much more. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 9 of 24 7.B.1.f Packet Pg. 195 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 10 of 24 7.B.1.f Packet Pg. 196 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan includes Email Marketing, complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April 2024 Collier County 2,000 Lee County 150 Other Florida 80 U.S. - Out of State 1,789 International 0 Unknown 0 SubTotals:4,019 Grand Totals:4,019 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 11 of 24 7.B.1.f Packet Pg. 197 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (including tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. The logo must be in all the advertisements that are submitted for reimbursement. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as on donor lists) should be " Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. On all print advertisements submitted for reimbursement, United Arts Collier will include the CVB logo with the URL. On our website, CVB will be listed according to their level of support with the appropriate logo displayed. CVB will also be featured on our social media channels, with the incorporation of their logo. Should CVB support the cultural map, CVB's logo will be listed on the cultural map page. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 12 of 24 7.B.1.f Packet Pg. 198 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 1,000 Lee County 200 Florida 100 US - Out of State 200 International 0 Unknown 0 SubTotals:1,500 Children Totals Estimated Attendance Collier County 2,500 Lee County 0 Florida 0 US - Out of State 0 International 0 Unknown 0 SubTotals:2,500 Grand Totals:4,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 13 of 24 7.B.1.f Packet Pg. 199 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 0 Average Ticket Price Child If free, enter $0 0 Total Yearly Attendance For Organization - Adults 1,000 Total Yearly Attendance for the Organization for Adults from Collier County 750 Total Yearly Attendance For Organization - Children 2,500 at educational programs throughout Collier County. How will you collect attendance figures reported in the attendance projections? Our currently scheduled exhibition opening receptions max out at an attendance of 200 people, per Rookery Bay's max capacity limits. At two exhibitions per year, 400 adults are expected to attend. This figure will change as exhibition space continues to grow. Our gala hosted approximately 150 guests at the Jet 1 Hangar. Our Artist Mixer events max out at 150 people per rental property restrictions. This figure could change as UAC begins to host in other/larger rental spaces within the Norris Center and at other locations. Our education program currently partners with several community organizations across Collier County, serving students at 17 locations and growing. We record attendance numbers for each session, operating through the school year and for summer programming. All other attendance will be data provided by analytics reporting across multiple marketing channels. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 14 of 24 7.B.1.f Packet Pg. 200 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 15 of 24 7.B.1.f Packet Pg. 201 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 1 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? N/A Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. N/A Upload any Room Block Report(s) from any of your hotel partners(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 16 of 24 7.B.1.f Packet Pg. 202 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 110,080 279,924 315,000 Operating Expense 145,669 266,263 310,000 Project Expenses Total artistic fees for this project $1,500 Total expenses for this project $57,000 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $12,000 B. Contributed income $15,000 C. State arts agency income $0 D. Local government income $10,000 E. Other income (include applicant cash)$20,000 F. Total project cash income $57,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $1,500 B. Production Costs (personnel, equip.)$18,000 C. Space rental $0 D. Marketing (publicity, etc.)$37,500 E. Other expense $0 F. Total project cash expense $57,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 17 of 24 7.B.1.f Packet Pg. 203 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five top cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Education 0 Naples Children and Education Foundation 75,000 Collier Community Foundation 30,000 21st Century BGCCC 40,000 Suncoast Credit Union Foundation 25,000 SubTotals:$170,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation General Operating 0 Department of State, Florida Division of Arts and Culture 45,000 UAC Board Contributions 25,000 SubTotals:$70,000 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation Marketing 0 Tourist Development Council 13,000 SubTotals:$13,000 Project 4 Sponsors - list Project Name in the first Amount Sponsorship/Donation Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 18 of 24 7.B.1.f Packet Pg. 204 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) line SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$253,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 19 of 24 7.B.1.f Packet Pg. 205 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 500 +300 =800 Print Advertising 3,000 +500 =3,500 Other Print Materials 0 +0 =0 Digital Advertising 3,000 +1,500 =4,500 Social Media 2,500 +1,250 =3,750 Website 18,000 +8,950 =26,950 Radio 15,000 +2,500 =17,500 Broadcast 0 +0 =0 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$42,000 +$15,000 =$57,000 Expense Totals:$42,000 +$15,000 =$57,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 20 of 24 7.B.1.f Packet Pg. 206 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any additional information or explanation on the budget forms on the previous pages. We have not yet finalized our 24-25 budget and projections, but we anticipate that those numbers will be completed and updated by mid-June. Since we have not completed our 2024-2025 organizational budget, some totals may change once that process takes place. We will update our information accordingly. Enter any other general information if needed. List any project expenses you have planned for other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that expense and the amount. If none, enter N/A. N/A Upload any financial backup information or explanations. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 21 of 24 7.B.1.f Packet Pg. 207 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Support Material No Work Samples are assigned to this application. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 22 of 24 7.B.1.f Packet Pg. 208 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024.) Previous Submission Upload E-Verify Form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 23 of 24 7.B.1.f Packet Pg. 209 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload the current Certificate of Insurance. COI- UAC.pdf If this is your first grant submission after September 1, 2024, upload your e-Verify form. No File Uploaded Worker's Comp Coverage Yes Upload current Worker's Comp documentation Workers Comp- COI- Highlighted (UAC).pdf Budget Form/Table Yes Project Attendance Table/Form Yes Project Income Sponsorship Detail Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “B” Marketing and Non Sports Grants 2024-2025 United Arts Council of Collier County Application #B-24-25-_0001 Name: Phone: Email: Rachael Lord (239) 254-8242 rachael@unitedartscollier.org #B-24-25-_0001 Page 24 of 24 7.B.1.f Packet Pg. 210 Attachment: United Arts Collier FY 2024-2025 Application Cat B (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Kevin Smith Legal Name Artis—Naples, Inc. Email ksmith@artisnaples.org Primary Phone (239) 597-1900 Alternate Phone (239) 254-2660 Address 5833 Pelican Bay Blvd. Naples, Florida 34108 UNITED STATES Website https://artisnaples.org/ Applicant Institution Arts Center Applicant Status Organization - Non-Profit Applicant Discipline Multidisciplinary 501(c)(3) Incorporation Date 03/01/1984 FEIN / Tax ID 59-2322926 Date Organization Formed 01/01/1982 Fiscal Year End Date 06/30 Unique Entity ID (UEI)D385EUQNWRM6 DUNS Number 101949006 Mission Statement Artis—Naples, home of The Baker Museum and the Naples Philharmonic, creates and presents world-class visual and performing arts. Through our multidisciplinary offerings, we inspire, educate and entertain to engage and enrich the growing and diversifying community. Organization History Artis—Naples offers the diverse community of Southwest Florida more than 800 paid and free events annually within a variety of venues and settings situated throughout the 8.5-acre Kimberly K. Querrey and Louis A. Simpson Cultural Campus. Founded in 1982, Artis—Naples has grown into a multidisciplinary organization unique among cultural institutions nationwide, equally dedicated to both the visual and performing arts featuring artists of global distinction. The Naples Philharmonic has long been recognized as one of the cornerstones of Southwest Florida's arts community. The Naples Philharmonic annually performs more than 140 orchestral and chamber music concerts in the 1,477-seat Hayes Hall, the 283-seat Daniels Pavilion and around the region. Opening its doors on November 7, 2000, The Baker Museum is one of the foremost fine art museums in Florida. The museum presents an ambitious slate of exhibitions annually to complement installations of works from its permanent collection. Comprising more than 3,000 objects, the museum’s broad Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 1 of 27 7.B.1.g Packet Pg. 211 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) holdings of 20th- and 21st-century art reflect particular strengths in modern art of the United States and Mexico. In fall 2020, Artis—Naples celebrated the opening of an 18,000-square-foot expansion of The Baker Museum, which created new spaces for multidisciplinary exploration and social interaction. In addition to creating and presenting visual and performing arts, Artis—Naples provides robust education and community activities for students of all ages both on its cultural campus and in schools. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 2 of 27 7.B.1.g Packet Pg. 212 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. Artis—Naples, Inc. DBA For Organization - enter if your current name is different than the legal name Artis—Naples Federal ID Number 59-2322926 Organization Web Address https://artisnaples.org/ ORGANIZATION ADDRESS Street Address 5833 Pelican Bay Blvd. City Naples State FL Zip 34108 PHONE AND FAX Main Phone Number 239-597-1111 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 3 of 27 7.B.1.g Packet Pg. 213 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Fax Number CHIEF EXECUTIVE INFORMATION Chief Executive Title CEO and President First Name Kathleen Last Name van Bergen Email Address kvanbergen@artisnaples.org Phone Number 239-254-2601 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 4 of 27 7.B.1.g Packet Pg. 214 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name 2024-25 Season Support Location of the Project Artis—Naples: 5833 Pelican Bay Blvd. Naples, FL 34108 Alamo Drafthouse Cinema Naples: 9118 Strada Pl #8205, Naples, FL 34108 *Pending Confirmation Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2024-10-01 End Date 2025-06-30 Project Type Check all that apply. Exhibition Performance Festival Event Marketing Support If Project Type is Other, enter information about the Project Type. What is new about this project? Short Summary of Project Artis—Naples respectfully requests a grant of $150,000 that will support the Naples International Film Festival and the multisensory interactive exhibition Rafael Lozano-Hemmer: Obra Sonora/Sound Work. Detailed Project Description Naples International Film Festival Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 5 of 27 7.B.1.g Packet Pg. 215 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Artis—Naples is delighted to present the highly anticipated Naples International Film Festival (NIFF) during the 2024-25 season, scheduled to run October 24-27, 2024. The 16th iteration of the popular regional film festival, a MovieMaker magazine “Top 25 Coolest Film Festivals in the World” selection in 2019, will once again feature independent and international films from diverse filmmakers around the world. We look forward to offering screenings that will span the Kimberly K. Querrey and Louis A. Simpson Cultural Campus and anticipate an announcement soon with our new partner venue, Alamo Drafthouse Cinema Naples. In 2024, NIFF will present a curated program of domestic and international narrative, documentary and short films from established and emerging filmmakers. The opening night and closing night screenings and events will take place on our cultural campus, with the majority of films screening at the state-of-the-art Alamo Drafthouse throughout the weekend. We are also pleased to once again offer two opportunities to view films under the stars in Norris Garden on a 24-foot screen. The Naples International Film Festival is known for putting a priority on supporting filmmakers in every way, providing important encouragement for the art of independent film. The cash prizes awarded to our winning filmmakers—typically over $10,000 each year—is a key part of these efforts, but it extends to other factors as well. We place a premium on connecting filmmakers with each other, and on exploring different ways to share these films with a wider audience. Film categories include narrative features, documentary features, short films and student-made films (K-12 Division and College/University Division). Offering such a diverse array of stories, voices and techniques creates a vibrant atmosphere of cultural celebration and collaboration. The unique structure and setting of NIFF draws audiences from across the country, typically seeing over 6,000 guests on average every year. This event is always the festive beginning of the new season, drawing a diverse crowd of attendees who do not want to miss this glamorous, must-see festival. Rafael Lozano-Hemmer: Obra Sonora/Sound Work From December 2024 through June 2025, The Baker Museum will present the multisensory interactive exhibition Rafael Lozano-Hemmer: Obra Sonora/Sound Work. For more than three decades, Rafael Lozano- Hemmer has integrated art, science, architecture and technology into his trailblazing artistic practice. He is an internationally celebrated Mexican-Canadian artist known for his participatory installations, which have been showcased in major solo exhibitions at the Hirshhorn Museum, SFMOMA and Musée d’art contemporain de Montréal, among many others. Obra Sonora, Sound Work, will comprise of 15 artworks that engage and experiment with sound as their primary medium. Together, these pieces intone various histories and traditions of auditory experience and Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 6 of 27 7.B.1.g Packet Pg. 216 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) sonic practices, ranging from multi-channel audio environments with thousands of speakers—what the artist describes as “speakers as pixels”—to embodied architectures for collective listening, from sound-objects to endoscopic explorations of the very anatomy of vocal expression. This range of approaches to sonority is matched by the exhibition’s changing sensorial atmospheres. Within the fluctuating terrain of Obra Sonora, one work might invoke an interactive and intimate experience, while the next will loom with dense layers of noise; one might offer a liberating view of the potential change a single speaking voice might spark, while the next will showcase the bellicose marches that make up most of the world's national anthems. As visitors circulate the exhibition, they are confronted with and compelled to consider the shifting politics of the voice, of noise, and of the cultural contexts where we encounter and listen to one another. The Baker Museum exhibition will be the artist’s first museum exhibition to focus on works that engage and experiment with sound as their primary medium, an opportunity made even more exciting due to the museum’s place within the multidisciplinary mission of Artis—Naples. This exhibition will feature two world premieres and three North American premieres and is Lozano-Hemmer’s most ambitious exhibition focusing on exploring the materiality of sound as a medium of expression and image-making. Works in this exhibition will include: • Voice Array, 2011. Commissioned by the Museum of Contemporary Art, Sydney, a participant speaks into an intercom and his or her voice is automatically translated into flashes of light and stored as a loop in the first light of the array. Each new recording pushes all previous recordings one position down and gradually one can hear the cumulative sound of the 288 previous recordings. The voice that was pushed out of the array can then be heard by itself. • Sphere Packing: Bach: is a 10-foot diameter sphere made out of aluminum and wood that supports an array of 1,128 loudspeakers, each of which plays a different composition by Johann Sebastian Bach. The piece is designed to concentrate Bach’s entire musical production in a dense multi-channel structure that visitors can enter. At any given point, all compositions play-back simultaneously, creating a polyvocal and complex sound environment focused in the center of the sphere; from time to time the speakers are gradually silenced in waves to highlight one speaker playing a single composition. • Atmosphonia: is a sound environment featuring 3,000 audio channels playing on custom-made speakers with LED lights. The project is a soundscape that results in waves of complex polyphonies that emerge from the array of field recordings that include wind, water, fire, ice, over 200 types of insects, over 300 types of birds, bells, metronomes and bombs. • Microphones: is an interactive installation featuring several 1939-vintage Shure microphones, placed on mic Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 7 of 27 7.B.1.g Packet Pg. 217 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) stands around the exhibition room at different heights. Inside each modified microphone's head is a tiny loudspeaker and circuit board connected to a network of hidden control computers. When a public member speaks into a microphone, it records their voice and immediately plays back the voice of a previous participant, as an echo from the past. The result is surprising because the sound comes directly from the microphone, which “speaks back,” a memory of what has already been said. Ultimately, the public's participation is what generates the piece's content. What are the artistic and cultural goals and vision for this project? The goal of NIFF is to provide a high-quality festival that allows film lovers to connect, exchange ideas and celebrate the art of film in a friendly, welcoming environment. Each year, NIFF welcomes thousands of individuals to Southwest Florida to discover, discuss and enjoy film in all its forms. This festival also provides a platform for small or independent filmmakers to engage with audiences, be recognized for their works and receive awards and or prize money that can help propel their careers. The goal of Rafael Lozano-Hemmer: Obra Sonora/Sound Work is to explore the potential of sound as a medium of expression and image-making, while creating immersive, thought-provoking experiences that foster interaction, reflection, and connection among participants. Rafael Lozano-Hemmer's work aims to blur the boundaries between art and technology, public and private spaces, and artist and audience. His installations utilize advanced technologies to create meaningful human connections. Most importantly, these programs help to achieve Artis—Naples’ multidisciplinary mission to inspire, educate and entertain the diverse Southwest Florida community. Artis—Naples staff will monitor the artistic excellence of these programs utilizing several different metrics such as audience attendance, post-event surveys and overall visual audience enjoyment. Senior leadership will review these metrics periodically and adjust programs as needed. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Rafael Lozano-Hemmer: Obra Sonora/Sound Work, features the work of internationally celebrated Mexican- Canadian artist, Rafael Lozano-Hemmer. Lozano-Hemmer was notably the first artist to represent Mexico in a national pavilion at the Venice Biennale. How will this project promote and drive tourism to Collier County/the Paradise Coast? NIFF provides a unique environment for film lovers to engage in a high-quality festival located along Florida’s beautiful paradise coast. The only major film festival in Collier County, NIFF attracts hundreds of visitors from around the state and country to enjoy three days of film festivities. Heading into its 16th year, NIFF continues to grow, receiving industry-wide attention and has been recognized as one of the top film festivals in the country. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 8 of 27 7.B.1.g Packet Pg. 218 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) The Baker Museum continues to be the premier destination for visual arts in Southwest Florida providing unique and innovative exhibitions unlike anywhere else in the nation. Rafael Lozano-Hemmer: Obra Sonora/Sound Work will be the first museum exhibition to explore Lozano-Hemmer’s use of music, voice and sound, and it will be the largest-ever museum presentation of his work in the southeastern United States. What is the impact on this project and your programming if this funding is not received? This grant program has historically supported NIFF and represents over 10% of its total revenue. If this funding is not received Artis—Naples must either find new sources of revenue to make NIFF possible, reduce NIFF programming or reduce out of county advertising which then limits this program’s exposure and its economic impact on our community. NIFF has grown into an internationally celebrated festival bringing thousands of visitors to Southwest Florida every year, providing multiple days of hotel stays, dinning and shopping. Per Americans for the Arts’ Economic Calculator V, Artis—Naples programs provide an estimated economic impact of up to $43.6 million and generates approximately $2.5 million in state and local revenue each year. Overall, a lack of funding from this grant program would have broader implications for the cultural landscape, community engagement, and economic vitality of the region. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 9 of 27 7.B.1.g Packet Pg. 219 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. A key focus of these programs is communicating it to a broad and diverse audience. To this end, the Artis— Naples communications team will launch an ambitious marketing plan that will span digital, print and radio advertisements to attract visitors and guests regionally and from around the country. Social media also plays an important role in these efforts, underscoring our desire to connect with wide audiences throughout multiple channels. We are committed to a strategic marketing and advertising campaign that receives high-quality impressions while also maximizing the impact of marketing funds. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Artis—Naples is planning a robust email marketing campaign for each of the proposed programs that will Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 10 of 27 7.B.1.g Packet Pg. 220 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) engage the current email database of over 95,000 active individuals located throughout the country and beyond. There are currently no plans to purchase additional email lists, but the current database is continuously growing at a rate of approximately 8% each year as new audiences engage with our programming. There is a goal to maintain the current average email open rate for the organization’s weekly “Upcoming Events” e-blasts of 49% and click-through rate of close to 2%, while effectively communicating these programs to a diverse audience. These programs will be featured in our 2024-25 season launch e-blasts and weekly events e-blasts, in addition to their own dedicated e-blasts. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Understanding that print marketing is currently one of the most expensive advertising mediums with little opportunity to track impressions, the Artis—Naples communications team is creating a strategic print marketing campaign that maximizes impressions to local and out-of-county audiences that have a strong affinity towards each project. Our strategy will focus on high-quality publications with high volume distributions to cliental households, hotels and locations that match our current audience demographics. Print advertising partners include Naples Daily News, Naples Illustrated, Miami Herald, ArtDaily, Filmmaker Magazine, Gulfshore Life and MovieMaker Magazine. Additionally, Artis—Naples will distribute press releases to local, regional and national media outlets for potential coverage and feature articles. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. In coordination with the overall 2024-25 season marketing campaign, Artis—Naples produces several collateral pieces that are distributed widely in Collier County and mailed to previous ticket buyers located throughout the country. These pieces include a subscription series brochure that announces the upcoming subscription and exhibition season with a distribution of 14,000; a broader Season Announcement brochure that presents a comprehensive schedule of the upcoming season with a distribution of 32,000; and season calendars that are updated throughout the year. These season calendars are folded to the size of a rack card and distributed to local hotels and other visitor information centers such as the Third Street South concierge gazebo and the Greater Naples Chamber. What types of digital advertising are you planning for this project? If not applicable, enter N/A. Artis—Naples plans to utilize a strong digital presence to promote these programs to local and out-of-county audiences. With the low cost-to-impression ratio, digital advertising will be a critical portion of the overall advertising plan and will help maximize funds from this grant. The goal is to craft effective digital campaigns that drive individuals to the Artis—Naples’ website and encourage an ambitious in-season website engagement rate of 68%. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 11 of 27 7.B.1.g Packet Pg. 221 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Digital advertising tools include Google ad display network, sponsored social media posts and web banner placements on partner websites such as MovieMaker, FilmFreeway and Gulfshore Life. What social media ads or posts are you planning for this project. If not applicable, enter N/A. The Artis—Naples communications team will curate strategic social media campaigns for each project in this proposal. Currently, Artis—Naples has an organic reach of 23,974 Facebook followers and 8,155 Instagram followers. Sponsored posts will be used to drive individuals to the Artis—Naples’ website with a goal of maintaining a click-through rate of 2% to 3%. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. Currently, Artis—Naples does not have plans for any major website changes or updates, but will continue to update content, landing pages and online calendars to promote its upcoming season of programs. Describe any radio advertising campaigns. Paid radio advertising is being planned for the Naples International Film Festival, with spots running a few weeks in advance of the program on WJPT and WGCU. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Artis—Naples plans to create a commercial for NIFF that will be used for digital promotion and shown at the NIFF screening partner. While no paid TV advertising is currently planned, Artis—Naples will distribute press releases and event calendars to local, regional and national TV markets for coverage and promotion of each proposed program. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. For the Naples International Film Festival, we plan to continue to contract with John Wildman, a film industry professional who works to promote the festival on local, regional, national and international levels. Rafael Lozano-Hemmer is represented by one of the most prominent galleries in the country, Pace Galleries, and they are excited to leverage their own international PR network to help publicize this exhibition. Additionally, Pace Galleries will be promoting this exhibition at Art Basel in Miami just prior to this exhibition Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 12 of 27 7.B.1.g Packet Pg. 222 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) opening. Upload your marketing plan. Artis—Naples FY25 Program Marketing Plan.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 13 of 27 7.B.1.g Packet Pg. 223 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 14,274 Lee County 3,988 Other Florida 1,009 U.S. - Out of State 9,018 International 159 Unknown 13,500 SubTotals:41,948 Grand Totals:41,948 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 14 of 27 7.B.1.g Packet Pg. 224 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. Artis—Naples plans to recognize this grant award by displaying the Naples, Marco Island, Everglades CVB/ Collier County Tourist Development Council logo and/or written recognition in several locations throughout the 2024-25 Season. • Logo included in all program books for the season. • Logo placement on Artis—Naples website pages for supported programs. • Logo placement on banners and signage when applicable at Artis—Naples and Alamo Drafthouse (NIFF) during supported programs. • Logo placement on marketing collateral promoting supported programs. • Logo and/or written acknowledgment on digital ads promoting supported programs. • Logo and/or written acknowledgment on sponsored social media posts promoting supported programs. • Written acknowledgment of this grant support in all press releases of supported programs. • Logo and or written acknowledgment on all e-blasts promoting supported programs. • Verbal recognition during events associated with supported programs. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 15 of 27 7.B.1.g Packet Pg. 225 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 8,742 Lee County 2,442 Other Florida 618 U.S. - Out of State 5,523 International 97 Unknown 8,268 SubTotals:25,690 Children Totals Estimated Attendance Collier County 276 Lee County 77 Other Florida 19 U. S. - Out of State 174 International 3 Unknown 261 SubTotals:810 Grand Totals:26,500 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 16 of 27 7.B.1.g Packet Pg. 226 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $18 Average Ticket Price Child If free, enter $0 $10 Total Yearly Attendance For Organization - Adults 300,000 Total Yearly Attendance for Organization for Adults from Collier County 265,000 Total Yearly Attendance - Children 35,000 How will you collect attendance figures reported in the attendance projections? Attendance figures will be determined by ticket sales and household addresses of ticket purchasers. Upload any files that helps support the attendance figures. Artis—Naples attendance figures.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 17 of 27 7.B.1.g Packet Pg. 227 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night 17 How are you calculating and measuring the Average Stay and Room Nights? Average visitor stay is calculated based on the average length of the proposed programs. NIFF offers visitors the opportunity to stay up to four nights, while the Rafael Lozano-Hemmer: Obra Sonora/Sound Work exhibition will only offer visitors the opportunity of a one-night stay. Number of hotel rooms for both programs is estimated to be 2,968, which is calculated by dividing the estimated number of audience members who are traveling from outside of Collier County, by an average hotel occupancy of 2.5 people per hotel room. By looking at historical data we are estimating that 28% of audience members will be traveling from outside of Collier County. Then taking the total number of hotel rooms, divided by the total number of all program days/offerings of 178, we estimate that there will be an average of 17 hotel rooms per night for all programs proposed. Upload any additional files, charts or data on average stays or room nights. Artis—Naples, Average Number of Rooms per Night Calculation.pdf Room Block Information -- Collier County Room Block Total Rooms 124 Room Block Rate Variable List any hotels in your room block. Naples Grande Hilton Naples Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 18 of 27 7.B.1.g Packet Pg. 228 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 37,697,000 37,311,846 38,196,622 Operating Expense 37,541,000 37,311,846 38,196,622 Project Expenses Total artistic fees for this project $524,751 Total expenses for this project $963,525 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $263,525 B. Contributed income $500,000 C. State arts agency income $50,000 D. Local government income $150,000 E. Other income (include applicant cash)$0 F. Total project cash income $963,525 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $524,751 B. Production Costs (personnel, equip.)$315,925 C. Space rental $0 D. Marketing (publicity, etc.)$75,000 E. Other expense $47,849 F. Total project cash expense $963,525 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 19 of 27 7.B.1.g Packet Pg. 229 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Naples International Film Festival 0 Dr. Richard Lublin and Christine Stahl Lublin- pending 50,000 Collier County Tourist Development Council- pending 50,000 Roger and Kathy Marino- pending 25,000 Rick and Gayle Landuyt- pending 25,000 Entech- pending 25,000 SubTotals:$175,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation Rafael Lozano-Hemmer: Obra Sonora/Sound Work 0 Collier County Tourist Development Council- pending 100,000 Commerce Bank- pending 25,000 SubTotals:$125,000 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 20 of 27 7.B.1.g Packet Pg. 230 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$300,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 21 of 27 7.B.1.g Packet Pg. 231 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 0 +0 =0 Print Advertising 0 +5,000 =5,000 Other Print Materials 0 +0 =0 Digital Advertising 0 +35,000 =35,000 Social Media 0 +15,000 =15,000 Website 0 +0 =0 Radio 0 +2,000 =2,000 Broadcast 0 +0 =0 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 0 +0 =0 Public Relations Firms 0 +18,000 =18,000 0 +0 =0 0 +0 =0 Subtotals:$0 +$75,000 =$75,000 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 157,913 +75,000 =232,913 Exhib. Fees /Perf. Rights 291,838 +0 =291,838 Equipment/Supplies 32,683 +0 =32,683 Materials - Costume,Wigs No TDT 0 +0 =0 Materials - Lighting 0 +0 =0 Materials - Rentals 0 +0 =0 Materials - Scenic 0 +0 =0 Materials - Sound 0 +0 =0 Materials - Other 0 +0 =0 Signage/Collateral No TDT 2,500 +0 =2,500 Personnel - Ind Contract 31,600 +0 =31,600 Personnel - Staff No TDT 30,119 +0 =30,119 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 22 of 27 7.B.1.g Packet Pg. 232 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 46,000 +0 =46,000 Transportation - Personal No TDT 22,973 +0 =22,973 Venue Rental 0 +0 =0 Event Reception 150,050 +0 =150,050 Other Expenses 47,849 +0 =47,849 0 +0 =0 Subtotals:$813,525 +$75,000 =$888,525 Expense Totals:$813,525 +$150,000 =$963,525 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 23 of 27 7.B.1.g Packet Pg. 233 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. NIFF • Marketing costs include the cost of advertising film submissions that are collected in the spring prior to the next year’s festival. Enter any other general explanations you feel are necessary. Email marketing distribution list reflects households and not individual email addresses. List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. Artis—Naples periodically utilizes Collier County Sheriff officers for traffic control during NIFF at a total estimated expense of $2,000. Upload any .pdf files for any financial explanations if needed. Artis—Naples FY25 Project Budgets.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 24 of 27 7.B.1.g Packet Pg. 234 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Support Material No Work Samples are assigned to this application. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 25 of 27 7.B.1.g Packet Pg. 235 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Yes Upload your E-Verify form My Company Profile _ E-Verify.pdf Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 26 of 27 7.B.1.g Packet Pg. 236 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Artis—Naples COI FY24.pdf Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Artis—Naples FY24 Workers Comp Certificate.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Artis—Naples, Inc. Application #C2-24-25-0004 Name: Phone: Email: Kevin Smith (239) 597-1900 ksmith@artisnaples.org #C2-24-25-0004 Page 27 of 27 7.B.1.g Packet Pg. 237 Attachment: AN Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Laura Bright Legal Name Golisano Children's Museum of Naples Email lrbright@cmon.org Primary Phone (239) 260-1604 Alternate Phone (239) 260-1602 Address 15080 Livingston Rd Naples, Florida 34109 UNITED STATES Website https://www.cmon.org Applicant Institution Other Museum Applicant Status Organization - Non-Profit Applicant Discipline Multidisciplinary 501(c)(3) Incorporation Date 05/30/2003 FEIN / Tax ID 01-0687133 Date Organization Formed 05/30/2003 Fiscal Year End Date 06/30 Unique Entity ID (UEI)WMA9EYWKS2Y3 DUNS Number 807859892 Mission Statement CMON’s mission is to provide an exciting, inspiring environment where children and their families play, learn and dream together! Organization History The Children’s Museum of Naples (CMON) became a 501(c)3 in 2003, operating as a museum without walls until February 25, 2012, when the Golisano Children’s Museum of Naples opened its doors to the public. During initial museum planning, there was a forecast of annual attendance at 50,000 to 75,000 each year. In March of 2019, we welcomed our millionth visitor, 6 years earlier than predicted. On May 30, 2024, shortly after celebrating our 12-year anniversary, CMON has welcomed over 1,628,564 children and families! The story behind CMON is one of resilience, love, and the unwavering commitment of its founder, Allyson Loos. In the wake of the tragic loss of their daughter, Allyson, alongside her husband John, channeled their grief into a mission to create a space where children and families could come together to play, learn, and heal. Through Allyson’s vivid dream and the tireless efforts of a dedicated community, CMON emerged as a testament to the enduring power of hope and imagination. At the heart of CMON’s vision is a belief in the privilege of sharing life with a child and the profound impact of nurturing bonds among families and generations. Guided by this vision, Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 1 of 28 7.B.1.h Packet Pg. 238 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) our mission is clear: to provide an exciting, inspiring environment where children and their families play, learn, and dream together. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 2 of 28 7.B.1.h Packet Pg. 239 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. THE GOLISANO CHILDREN'S MUSEUM OF NAPLES, INC. DBA For Organization - enter if your current name is different than the legal name Golisano Children's Museum of Naples Federal ID Number 01-0687133 Organization Web Address cmon.org ORGANIZATION ADDRESS Street Address 15080 Livingston Road City Naples State FL Zip 34109 PHONE AND FAX Main Phone Number 239-514-0084 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 3 of 28 7.B.1.h Packet Pg. 240 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Fax Number CHIEF EXECUTIVE INFORMATION Chief Executive Title Chief Executive Officer First Name Jonathan Last Name Foerster Email Address jfoerster@cmon.org Phone Number 239-260-1702 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 4 of 28 7.B.1.h Packet Pg. 241 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Seasonal Support for Traveling Exhibits 2024-2025 Location of the Project Traveling exhibits are located in a designated transitional exhibit space on the first floor of the Golisano Children's Museum of Naples, 15080 Livingston Rd., Naples, FL 34109. These exhibits remain in the same location for the duration of their exhibitions. Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? No ¡ARTE VIVA! Start Date 2025-01-18 End Date 2025-09-01 Project Type Check all that apply. Exhibition Marketing Support If Project Type is Other, enter information about the Project Type. What is new about this project? Short Summary of Project CMON is a well-established, respected children's museum that is a brain-building powerhouse of play made accessible to all children and their families who live locally in Collier County or are visiting the Paradise Coast. We strive to expand these opportunities for all children, regardless of geography, physical, or financial limitations. Buoyed by a deep understanding of the research and science of children’s learning, we celebrate children's natural curiosity and provide a safe, inspiring place where they can have fun while increasing their knowledge. This safe and wonderful place inspires children and families to have fun while learning together and making memories for years to come. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 5 of 28 7.B.1.h Packet Pg. 242 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Within the museum, CMON has a 2,500 square-foot transitional space dedicated to bringing in visiting exhibits. Since inception. CMON has grown visitorship and interest by partnering with other museums around the country that fabricate high-quality traveling exhibits. With the goal of growing attendance and specifically increasing the number of visitors from outside of the Collier County area, CMON is requesting funding support to host two traveling exhibits at the museum during the 2024-2025 grant cycle during peak tourist season. Xavier Riddle and the Secret Museum: The Exhibit January 18 - May 11, 2025 Ciao Bambini! May 24 - September 1, 2025 Detailed Project Description As a 501(c)(3) not-for-profit charitable organization founded in 2002, we are proud that CMON continues to be an inspiration for learning and imagination for families in Southwest Florida and remains the only museum dedicated to children in the area. As you may know, CMON is more than just a museum; it is a brain-building powerhouse dedicated to fostering creativity, curiosity, empathy, and self-esteem in children and families. With a sprawling two-story, 38,000 square foot cultural institution, CMON boasts permanent and temporary interactive exhibits meticulously designed by experts in child psychology and development. These exhibits seamlessly blend state-of-the-art technology with immersive recreations of the natural world and human communities, providing a rich tapestry for children to explore and learn. For the coming season, CMON has contracted two traveling exhibitions with The Magic House: St. Louis Children's Museum in St. Louis, Missouri - a paramount exhibit fabricator and peer children's museum. This involves much planning well in advance to secure these sought-after exhibits, working with The Magic House (who will send an installation expert along with the exhibit), coordinating shipping, heavy machine/equipment rentals, as well as storage for all of the shipping crates and containers for the duration of the exhibit. All of this happens behind the scenes and is lead by CMON staff who have years of experience bringing in these types of exhibits. In addition, the Advancement team puts together a full marketing plan to appeal to a wide audience, with the goal of exciting and enticing them to come and visit to experience these limited-time exhibitions. Xavier Riddle and the Secret Museum: The Exhibit (January 18 - May 11, 2025) Audience: Children ages 3-12 and their families Size: 2,500 square feet (minimum height 9 feet) This exhibit brings to life the acclaimed PBS KIDS® TV series, Xavier Riddle and the Secret Museum, which follows kid adventurers Xavier Riddle, his little sister Yadina, and best friend Brad as they tackle everyday Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 6 of 28 7.B.1.h Packet Pg. 243 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) problems by doing something extraordinary: traveling back in time to learn from real-life inspirational figures when they were kids. Xavier Riddle and The Secret Museum is based on the highly acclaimed children’s book series by Brad Meltzer and Chris Eliopoulos, Ordinary People Change the World. In this exhibit, children and families can: 1. Follow Xavier and his friends as you sneak through a hidden passage in the Dinosaur Diorama and slide down a slide to enter the Secret Museum! Unlock your next time-traveling destination with the help of Hologram power. 3. Meet paleontologist Mary Anning and uncover dinosaur bones, dig for fossils and assemble your own dinosaur skeleton. 4. Explore a Secret Garden with botanist George Washington Carver to sketch beautiful plant life and plant your own seeds. 5. Examine x-rays and conduct an experiment with lab equipment in Marie Curie’s chemist lab. 6. In the Hall of Heroes, don a red cape like Xavier’s friend Brad, make a self-portrait, and learn how you can be a hero today. 7. In the Secret Museum, go on a scavenger hunt to find special artifacts and “easter eggs”. 8. Meet heroes like Alexander Graham Bell, Theodore Roosevelt, Sacagawea and more as you learn how they changed history! Ciao Bambini! (May 24 - September 1, 2025) Audience: Children ages 3-12 and their families Size: 2,500 square feet (minimum height 9 feet) From pizzas to piazzas, Ciao Bambini! (hello children!) will transport families to the beautiful country of Italy. This cultural exhibit will highlight Italy’s world-renowned architecture, art, and food, and pay tribute to its significant historical contributions while showing what life is like for children in Italy today. In this exhibit, children and families can: 1. Learn Italian words and phrases, make an Italian flag, discover the history and geography of Italy, and find out why the city of Rome is like lasagna in the School. 2. Make pasta, set the table and enjoy a family meal with a traditional Italian Home. Create a mosaic masterpiece, plus watch an Italian soccer match and the story of Pinnochio on the TV. 3. Serve delicious treats in the Gelateria, shop for produce at the Alimentari market, and sell pastries and espresso at the Pasticceria 4. At the Ristorante, make pizza in a brick oven and serve Italian dishes to your family and friends. Dine under large umbrellas in the streets of the city and listen to opera music. 5. Discover the rich history of Italy and learn about different styles of architecture, where you can reconstruct columns of a building and "visit" iconic sites like the Pantheon and Roman Forum. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 7 of 28 7.B.1.h Packet Pg. 244 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) 6. Explore the busy streets of Italy and capture your travels with a photo on a Vespa. "Make a wish" by a fountain in the Piazza, the central gathering place of many Italian cities. What are the artistic and cultural goals and vision for this project? CMON is a brain-building powerhouse of play and is to be accessible to all children and their families. Buoyed by a deep understanding of the research and science of children’s learning, CMON expands these possibilities for all children, regardless of physical or financial limitations. CMON is well-positioned to advance this work and has the potential to be a pioneer, leading the way forward. CMON provides services to children and families by creating an environment that fosters the natural curiosity of children and encourages them to make discoveries, deepen common interests, expand words and knowledge, and connect their curiosity to the wider world. This is done through self-directed, experiential, and content rich learning to enhance artistic and cultural expansion for children and the adults who accompany them. CMON strives to: *Bring licensed and recognizable characters into the museum through exhibits that are appealing to all ages and provide opportunities for intergenerational experiences to increase bonding, storytelling, and family experiences. *Bring in exhibits from outside vendors and other museums to complement the existing artistic value of the museum with diverse visual representations and learning opportunities. *Provide a unique exhibit experience that draws in new families of all cultures and economic statuses due to the easily recognizable characters and beloved personalities. *Incorporate depictions of multicultural children and their families in advertising templates, exhibit signage, and marketing materials. This makes the exhibit more relatable for diverse cultures. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? CMON is the only children's museum in SWFL and one of only a few indoor venues that caters to families in Collier County. It also provides themed, STEAM-based (Science, Technology, Engineering, Art, Math) education and entertainment exclusively designed for young children. Many families visit our region as tourists each year and therefore CMON meets a distinct need for youth-based programming that is extremely unique, appealing, and engaging. This appeal further extends to delight and engage the adults that accompany them. Being able to provide new and exciting traveling exhibits each season allows CMON to attract new visitors and also draw prior tourists to return visit the museum to explore what is new and seasonal to our region over and Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 8 of 28 7.B.1.h Packet Pg. 245 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) over again. CMON is committed to providing rich new exhibit experiences such as the ones proposed in this application each year within our financial and organizational capacities. Partnering with the Tourism Development Council to help fund and promote these experiences will extend the reach and increase the overall appeal of the Paradise Coast/Collier county area. What is the impact on this project and your programming if this funding is not received? At the heart of CMON’s vision is a belief in the privilege of sharing life with a child and the profound impact of nurturing bonds among families and generations. Guided by this vision, our mission is clear: to provide an exciting, inspiring environment where children and their families play, learn, and dream together. Making cuts to these cultural, educational, and entertaining traveling exhibits would inhibit the experiences of local tourists traveling with young children to the area. Limiting funding on the special exhibits would also minimize CMON's ability advertising outside of the region, where we spend money throughout Florida and beyond to promote these exhibits. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 9 of 28 7.B.1.h Packet Pg. 246 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. CMON will feature two limited-time traveling exhibits that have established brand recognition to drive visitors and tourists to the area. Grant funds from the Tourist Development Council will be used to fund the marketing strategies outlined below, targeting tourists both locally and out-of-market. CMON agrees to incorporate the current CVB logo with URL on all promotions for this project. Marketing Goals: 1. Increase the number of families who visit CMON. 2. Increase the number of out-of-home visitors to CMON. 3. Increase the number of out-of-state visitors to CMON. Target audience: Individuals 18 to 49, particularly women, with children under the age of 10 who live outside of Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 10 of 28 7.B.1.h Packet Pg. 247 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) the Paradise Coast market. *CMON plans to incorporate the current CVB logo with URL on all promotions for this project Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. CMON will utilize two email strategies for email marketing. CMON continues to grow its out-of-market email list by using cookie data collected in our digital advertising, from the Super Pixel on our website that collects data every time someone visits cmon.org, and from subscribers to our newsletter. This allows us to develop curated lists with location-based filters for individuals who have an established interest in CMON. Measurement of this strategy will include the open rates of emails and click-through rates. 1. Auto-send emails that will be sent to everyone who visits the traveling exhibit webpage which will include more detailed information about the exhibit and the museum. 2. Single subject emails to out-of-market guests both leading up to the opening of the exhibit as well as throughout, highlighting the educational aspects of the exhibit as well as special events related to the exhibits. *CMON plans to incorporate the current CVB logo with URL on all email marketing for this project. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. CMON will purchase ad space in Key West, Charlotte County, and Broward/Miami-Date, and Palm Beach counties to attract out-of market visitors to our traveling exhibits. The Key West Florida Weekly is distributed in the Florida Keys as well as placed on the Key West Express for visitors to view as they travel to SWFL. South Florida Family Life is distributed to families in Broward, Miami-Dade, and Palm Beach counties, who would be prime candidates for a weekend trip to the Paradise Coast. Advertising in Charlotte County and Babcock Ranch help promote out of market attendance for day-trippers as well.The objective of the print ads is to increase brand awareness of our limited-time traveling exhibits and would be measured by increased attendance to CMON and zip code collection. *CMON plans to incorporate the current CVB logo with URL on all print advertising for this project. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Additional print materials will be a part of our local initiative to attract out-of-state residents to our facility. CMON has established relationships with local hotels including the Hyatt and both Ritz Carlton locations, Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 11 of 28 7.B.1.h Packet Pg. 248 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) where we will place rack cards for their guests to use. The goal of this initiative is to increase attendance to the museum and will be measured placing a coupon with a unique code on the rack cards that will allow us to monitor and track their usage. *CMON plans to incorporate the current CVB logo with URL on all other print materials for this project What types of digital advertising are you planning for this project? If not applicable, enter N/A. CMON will focus its digital advertising campaign in targeted ads with mobile geofencing and Google tag management. CMON will create advertisements highlighting the traveling exhibits that will be served to customers on popular websites such as weather.com or the New York Times. CMON will establish geofencing locations across Florida to target out-of market families to visit the Paradise Coast. Some examples of locations will include Fort Myers Airport, Punta Gorda Airport, Sarasota Bradenton International Airport, the Tampa Zoo, Busch Gardens Tampa, and Bok Tower Gardens. If clicked, the ads will lead back to the CMON website where consumers can get more information about the exhibit and CMON overall. The target market for our ads will be already visiting Florida as well as Florida residents who will make weekend visits to Paradise Coast. The success of the digital ad campaign will be measured by reach and clicks. Similar campaigns are on target to have a reach of 50,000 and a 1% Click through rate, which will be target benchmarks for this campaign. *CMON plans to incorporate the current CVB logo on all digital advertising for this project. What social media ads or posts are you planning for this project. If not applicable, enter N/A. CMON will maintain our standard posting schedule through our social media channels and in and out-of-area targeted, sponsored posts disseminated through Facebook and Instagram. Plans include seeking opportunities to connect with social media influencers (“mommy-bloggers”) to highlight the benefits of visiting CMON during a family trip to Southwest Florida. *CMON plans to incorporate the current CVB logo on all posts for this project. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. CMON's website was completely updated three years ago. All traveling exhibits in this project will be detailed and promoted on our website. www.cmon.org and we ensure regular maintenance and updates occur on a consistent basis. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 12 of 28 7.B.1.h Packet Pg. 249 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) *CMON plans to incorporate the current CVB logo with URL on our website pages for this project. Describe any radio advertising campaigns. CMON will partner with iHeartRadio to advertise on their radio stations. The advertisements will be 30 seconds in length and available in the Sarasota-Bradenton, Miami-Ft. Lauderdale, and Fort Myers-Cape Coral markets. The audience that has been identified with the radio stations is parents with young children. These ads will reach families road-tripping as well as families in those markets for overnight stays in Paradise Coast. The objective of the radio ads would be to increase brand awareness of our limited-time traveling exhibits and would be measured by increased attendance to CMON and zipe code collection. *CMON plans to incorporate mentions of CVB as partner on radio promotions for this project. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. CMON will advertise on billboards along I-75 in Wesley Chapel, Tampa, and Port Charlotte as well as along US-41 in Lee County. The goal of the billboards will be to encourage travel to Naples and CMON for road- tripping families and potential visitors. CMON will be focused on local initiatives targeted at tourists and out-of-state residents arriving at RSW and using the trolley as transportation in downtown Naples. 1. CMON will place digital advertisements on screens in the Baggage Claim area for visitors to view while they are waiting on their luggage. 2. CMON will place an in the visitor’s guidebooks that are available inside all the trolleys run by Naples Transportation & Tours. The success of this ad will be measured by placing a coupon with a unique code that will allow us to monitor and track their usage. *CMON plans to incorporate the current CVB logo with URL on all promotions for this project. **CMON will solely fund banners for the exterior of our building and to be hung throughout the park advertising the upcoming exhibit. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 13 of 28 7.B.1.h Packet Pg. 250 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 14 of 28 7.B.1.h Packet Pg. 251 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 8,000 Lee County 5,500 Other Florida 800 U.S. - Out of State 400 International 50 Unknown 1,250 SubTotals:16,000 Grand Totals:16,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 15 of 28 7.B.1.h Packet Pg. 252 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. -Inclusion of CVB logo with URL on all print advertisements and print material, emails highlighting the traveling exhibit, and all signage & out-of-home advertising -Inclusion of CVB logo with URL on traveling exhibit webpage on cmon.org -Inclusion of locally sponsored by CVB line in all radio advertisements -Listing of Collier County Tourist Development Council on the donation wall at the entrance of the museum -Listing in 2025 annual report Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 16 of 28 7.B.1.h Packet Pg. 253 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 30,800 Lee County 19,500 Other Florida 5,500 U.S. - Out of State 3,200 International 1,350 Unknown 500 SubTotals:60,850 Children Totals Estimated Attendance Collier County 24,000 Lee County 17,100 Other Florida 4,300 U. S. - Out of State 2,800 International 900 Unknown 400 SubTotals:49,500 Grand Totals:110,350 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 17 of 28 7.B.1.h Packet Pg. 254 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $21.50 Average Ticket Price Child If free, enter $0 $21.5 Total Yearly Attendance For Organization - Adults 100,000 Total Yearly Attendance for Organization for Adults from Collier County 60,000 Total Yearly Attendance - Children 65,000 How will you collect attendance figures reported in the attendance projections? Attendance figures are collected and categorized through our Point of Sale system when visitors enter and purchase admissions. * A detailed spreadsheet of the survey provided by the TDC has been uploaded to the Support Material section of this application. 158 surveys have been administered at the time of this writing during CMON's current traveling exhibits, part of the current project that was approved in the TDC grant application for 2023-2024 cycle. Upload any files that helps support the attendance figures. Exhibit Attendance 2024-2025.xlsx Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 18 of 28 7.B.1.h Packet Pg. 255 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 2.5 Number of Rooms Per Night 1.7 How are you calculating and measuring the Average Stay and Room Nights? Devised from past survey data. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. Currently CMON does not have any room block data. CMON places rack cards at The Ritz Carlton, Naples; The Ritz Carlton Naples, Tiburon; Naples Grande Beach Resort; La Playa Beach & Golf Resort. Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 19 of 28 7.B.1.h Packet Pg. 256 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 2,894,965 3,719,284 4,022,394 Operating Expense 2,934,172 3,755,070 3,882,100 Project Expenses Total artistic fees for this project $100,000 Total expenses for this project $623,000 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $400,000 B. Contributed income $10,000 C. State arts agency income $60,000 D. Local government income $150,000 E. Other income (include applicant cash)$0 F. Total project cash income $620,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $100,000 B. Production Costs (personnel, equip.)$338,000 C. Space rental $0 D. Marketing (publicity, etc.)$165,000 E. Other expense $20,000 F. Total project cash expense $623,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 20 of 28 7.B.1.h Packet Pg. 257 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Florida Department of State, Division of Arts & Culture 60,000 SubTotals:$60,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 21 of 28 7.B.1.h Packet Pg. 258 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$60,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 22 of 28 7.B.1.h Packet Pg. 259 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 5,500 +4,000 =9,500 Print Advertising 16,000 +14,000 =30,000 Other Print Materials 3,000 +3,000 =6,000 Digital Advertising 5,000 +5,000 =10,000 Social Media 5,000 +5,000 =10,000 Website 3,000 +0 =3,000 Radio 14,000 +13,000 =27,000 Broadcast 0 +0 =0 Video 0 +0 =0 Outdoor 20,000 +17,000 =37,000 Out of Home (OOH)16,000 +14,000 =30,000 Design/Production 2,500 +0 =2,500 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$90,000 +$75,000 =$165,000 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 50,000 +50,000 =100,000 Exhib. Fees /Perf. Rights 0 +0 =0 Equipment/Supplies 0 +0 =0 Materials - Costume,Wigs No TDT 0 +0 =0 Materials - Lighting 0 +0 =0 Materials - Rentals 0 +0 =0 Materials - Scenic 0 +0 =0 Materials - Sound 0 +0 =0 Materials - Other 0 +0 =0 Signage/Collateral No TDT 0 +0 =0 Personnel - Ind Contract 0 +4,000 =4,000 Personnel - Staff No TDT 300,000 +0 =300,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 23 of 28 7.B.1.h Packet Pg. 260 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 10,000 +10,000 =20,000 Transportation - Personal No TDT 0 +0 =0 Venue Rental 0 +0 =0 Equipment Rental (Fort Lift/etc...)8,000 +6,000 =14,000 Storage 15,000 +5,000 =20,000 0 +0 =0 Subtotals:$383,000 +$75,000 =$458,000 Expense Totals:$473,000 +$150,000 =$623,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 24 of 28 7.B.1.h Packet Pg. 261 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. *Admission rates were adjusted at the beginning of 2024. Adults and children are charged the same rate. Local residents are charged $18 and out-of-area visitors are charged $25 admission. Attendees who present an EBT card are charged $2 per person. *Earned income calculation applies the various admission rates listed above in the Project Attendance section and calculates a 25% square footage figure based on the area the exhibits are positioned in the museum. Enter any other general explanations you feel are necessary. List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. We plan to rent space for crate storage ($20,000) and also rent equipment to assist with the moving of exhibit pieces (fork lift, etc... $14,000) Upload any .pdf files for any financial explanations if needed. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 25 of 28 7.B.1.h Packet Pg. 262 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: 2024 Thomas the Train Survey Results Download: 282576.xlsx View File Title: 990 - 2021 Download: 282546.pdf View File Title: Audited Financials 2021-2022 Download: 282550.pdf View File Title: Board of Directors Download: 282549.pdf View File Title: Bylaws Download: 282543.pdf View File Title: Ciao Bambini Contract Download: 282538.pdf View File Title: Ciao Bambini Overview/Image Download: 282540.pdf View File Title: CMON Articles Download: 259030.pdf View File Title: CMON IRS Doc Download: 259032.pdf View File Title: COI Download: 282542.pdf View File Title: State of Florida Status Download: 282547.pdf View File Title: W9 Download: 282544.pdf View File Title: Worker's Comp Coverage Download: 282537.pdf View File Title: Xavier Riddle Contract Download: 282539.pdf View File Title: Xavier Riddle Overview/Image Download: 282541.pdf View File Title: Collier County Business Tax Receipt Download: 282593.pdf View File Title: Exhibit Attendance Download: 282595.xlsx View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 26 of 28 7.B.1.h Packet Pg. 263 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Previous Submission Upload your E-Verify form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 27 of 28 7.B.1.h Packet Pg. 264 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Certificate.pdf Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Workers Comp.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Golisano Children's Museum of Naples Application #C2-24-25-0009 Name: Phone: Email: Laura Bright (239) 260-1604 lrbright@cmon.org #C2-24-25-0009 Page 28 of 28 7.B.1.h Packet Pg. 265 Attachment: GCMON Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Lisa Halsey Legal Name Gulfshore Playhouse Email lhalsey@gulfshoreplayhouse.org Primary Phone (814) 218-6197 Alternate Phone (814) 218-6197 Address 2640 Golden Gate Pkwy Ste 211 Suite 211 Naples, Florida 34105 UNITED STATES Website https://www.gulfshoreplayhouse.org/ Applicant Institution None of the Above Applicant Status Organization - Non-Profit Applicant Discipline Multidisciplinary FEIN / Tax ID 90-0178566 Date Organization Formed 05/21/2004 Fiscal Year End Date 06/30 Unique Entity ID (UEI) DUNS Number 000000000 Mission Statement Gulfshore Playhouse is passionately committed to enriching the cultural landscape of our region by producing professional theatre to the highest artistic standards and providing unique educational opportunities to diverse groups of people in a spirit of service, adventure, and excitement. Our work is inspired by a belief in the magic of theatre to expand the imagination, challenge the senses, provoke discussion, and revitalize in our audience an understanding of our common humanity. This belief drives the care with which we treat our artists, audiences, students, staff, and members of the greater community. Organization History Gulfshore Playhouse was founded by Kristen Coury who moved from New York City to Naples after many years of working for Broadway producers and commercial theatre. Her vision was to unite the best working professional actors and designers from across the country to create Broadway-caliber theatre in Southwest Florida. By 2006, Gulfshore Playhouse premiered its first full-scale production. At that time, Gulfshore Playhouse moved into its current venue, the Norris Center. Since then, the organization has grown to produce a full season of professional productions including World Premieres, reimagined classics, and contemporary work. Additionally, Gulfshore Playhouse created an annual New Works Festival to help usher in the next Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 1 of 30 7.B.1.i Packet Pg. 266 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) generation of American theatre and offers audience engagement opportunities for patrons to deepen their relationship with the work onstage. Part of the founding vision was to have a robust educational wing that would create programs for Southwest Florida’s students. Coury and Irene Horowitz, the inaugural Director of Education, created “ART SMART” in 2007, an in-school residency program, and in 2009, the Playhouse began offering extracurricular performance opportunities for students. Since then, Gulfshore Playhouse Education has grown to serve more than 14,000 people each year through a variety of productions, camps and classes, in- school programs, and community partnerships. In 2022, Gulfshore Playhouse became a member of the League of Resident Theatres (LORT) and has grown to an annual budget of $6.9 million, employing over 50 team members. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 2 of 30 7.B.1.i Packet Pg. 267 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. Gulfshore Playhouse DBA For Organization - enter if your current name is different than the legal name Federal ID Number 90-0178566 Organization Web Address www.gulfshoreplayhouse.org ORGANIZATION ADDRESS Street Address 2640 Golden Gate Pkwy Ste 211 City Naples State FL Zip 34105 PHONE AND FAX Main Phone Number 8144509930 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 3 of 30 7.B.1.i Packet Pg. 268 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title Chief Advancement Officer First Name Lisa Last Name Halsey Email Address lhalsey@gulfshoreplayhouse.org Phone Number 8144509930 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 4 of 30 7.B.1.i Packet Pg. 269 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Single Project Project Name Illuminating The Future of Gulfshore Playhouse 2024-2025 Season Location of the Project Naples, Florida Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? No ¡ARTE VIVA! Start Date 2024-07-01 End Date 2025-06-30 Project Type Check all that apply. Performance Marketing Support If Project Type is Other, enter information about the Project Type. What is new about this project? Short Summary of Project Gulfshore Playhouse is poised to embark on its inaugural season in the new Baker Theatre and Education Center with a lineup that promises to captivate audiences with its blend of heartfelt musicals, comedies, and thought-provoking contemporary performances. The 2024-2025 season is meticulously curated to showcase high-caliber professional theatre that not only entertains but also stimulates meaningful dialogue and introspection. By investing in production expenses, Gulfshore Playhouse is committed to delivering performances of the highest quality, enriching the cultural landscape of the community and establishing itself as a premier destination for professional theatre. With its blend of entertainment and intellectual stimulation, the 2024-2025 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 5 of 30 7.B.1.i Packet Pg. 270 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) season promises to leave a lasting impact on audiences, fostering a deep appreciation for the art of theatre and sparking meaningful conversations that extend beyond the stage. Detailed Project Description Gulfshore Playhouse is excited in anticipation of the opening of the Baker Theatre and Education Center! This long-awaited achievement marks a significant moment not only for the organization but also for the community it serves. The unveiling of the Baker Theatre and Education Center represents more than just the physical realization of a new venue—it symbolizes the Playhouse commitment to advancing the arts, fostering creativity, and enriching the cultural landscape of the region. This state-of-the-art facility will undoubtedly serve as a hub for artistic expression, education, and community engagement, providing a platform for professional theatre productions, educational programs, and collaborative initiatives. The opening of the Baker Theatre and Education Center opens up a world of possibilities for Gulfshore Playhouse and its patrons. From the anticipation of experiencing groundbreaking performances on its stage to the excitement of participating in educational workshops and events, the new venue promises to be a dynamic and vibrant cultural destination for audiences of all ages and backgrounds. Here's to a future filled with unforgettable performances, transformative learning experiences, and boundless opportunities for artistic exploration and expression. The Moran Mainstage will feature four incredible productions during the 2024-2025 Season. There is something for everyone! Anything Goes by Cole Porter will open the season on October 27. This classic, toe-tapping musical is sure to delight as our very first production in the Baker Theatre and Education Center. The Show Run is October 27- November 24, 2024. In the winter of 2025, you will see a fresh adaptation of a Hitchcockian classic, Dial “M” for Murder. A fresh take on the edge-of-your-seat mystery that inspired Hitchcock’s masterpiece! A twisted web of blackmail, passion, and revenge takes center stage in this suspense-filled story. The Show Run is January 12-February 2, 2025. Gulfshore Playhouse will bring the outrageous, timeless comedy, Noises Off, to life. Lauded as “the funniest farce ever written,” this classic British comedy follows an eccentric troupe of actors stumbling through a flop called Nothing On. Prepare yourself for an evening of rib-aching laughter and feel-good entertainment from start to finish. The Show Run is February 23-March 16, 2025. Wrapping up the debut season is Sweet Charity. Enjoy pure musical theatre delight in this classic that captures Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 6 of 30 7.B.1.i Packet Pg. 271 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) all the energy, humor, and heartbreak of life in the Big City for an irrepressible optimist. The Show Run is April 6-May 5, 2025. The Struthers Studio will feature three shows in the 2024-2025 season. This black box theatre offers a variety of seating arrangements and we are excited to offer three different arrangements in this first season. The Struthers Studio will open in the round with a poignant and unforgettable theatrical experience. Every Brilliant Thing will make you thing...what are the brilliant things that make your life worth living? In this one-of-a- kind production, you are invited to help tell the story. The Show Run is November 10-December 15, 2024. Up next in the Struthers Studio, featuring a thrust stage, is The Lehman Trilogy a Tony Award®-winning epic play about a moment that changed the world. Three actors lyrically perform this intimate saga of epic proportions, chronicling the humble beginnings, outrageous successes, and devastating failure of an American dynasty. The Show Run is January 26-March 2, 2025. Finally, the Struthers Studio will feature Lady Day at Emerson's Bar and Grill, an unforgettable play about one woman’s ability to mine humor from hardship. This show will offer cabaret tables of two and four in addition to stadium seating as well. The Show Run is March 16-April 19, 2025. All Gulfshore Playhouse productions, in both theatres, follow the same schedule of performances. Tuesday-Saturday 7:30pm Wednesday & Saturday Matinees 2:00pm Sunday Matinee -3:00pm Ticket Information can be found on our website at gulfshoreplayhouse.org or by calling Patron Services at 239- 261-PLAY. This season Gulfshore Playhouse has expanded the Flex Pass options to give patrons more choices and flexibility. A Preferred Moran Mainstage package grants access to any seat in the mainstage, including the Mezzanine. The Struthers Studio-only package can be upgraded to include a cabaret table for one of the productions. A Full Season package offers access to any seat, on any day, in either space for the best value. By purchasing a Flex Pass, you will save up to 10% over Single Tickets. Here is a link to the digital season brochure! https://issuu.com/gulfshoreplayhouse/docs/season_brochure_fy25_final What are the artistic and cultural goals and vision for this project? The artistic and cultural goals of the Gulfshore Playhouse 2024-2025 season project are multifaceted, aiming Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 7 of 30 7.B.1.i Packet Pg. 272 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) to enrich both the local artistic landscape and the cultural experiences of audiences. At its core, the project seeks to elevate the standard of professional theatre by offering a diverse selection of performances that resonate emotionally, intellectually, and culturally with audiences. One of the primary artistic goals is to curate a season that spans a wide range of genres, from heartfelt musicals to thought-provoking contemporary works, ensuring that there is something for everyone in the community to enjoy. This diversity of programming reflects Gulfshore Playhouse's commitment to artistic excellence and its dedication to serving the varied interests of its audience base. Culturally, the project aims to foster a sense of community and inclusivity by welcoming attendees from neighboring towns and beyond. By offering compelling performances that appeal to a broad demographic, Gulfshore Playhouse seeks to increase attendance from surrounding areas, thereby expanding its reach and impact as a cultural institution. Furthermore, the project prioritizes accessibility by making theatre-going experiences more affordable and inclusive. By offering tickets at lower costs, Gulfshore Playhouse endeavors to remove financial barriers that may prevent individuals and families from participating in the arts. This commitment to affordability aligns with the organization's belief that theatre should be accessible to all, regardless of socioeconomic status. Overall, the vision for this project is to create a dynamic and inclusive cultural hub where individuals from diverse backgrounds can come together to engage with thought-provoking performances, spark meaningful conversations, and forge lasting connections. Through its artistic and cultural initiatives, Gulfshore Playhouse aspires to enrich the lives of its community members and contribute to the vibrant tapestry of the local arts scene. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? This project holds significant potential to promote and drive tourism to Collier County and the Paradise Coast through several key avenues: Cultural Attractions: Gulfshore Playhouse's reputation for high-caliber professional theatre performances serves as a cultural magnet, attracting theater enthusiasts and tourists seeking enriching cultural experiences. By offering a diverse and compelling lineup of shows, the theatre becomes a must-visit destination for tourists looking to immerse themselves in the local arts scene. Destination Appeal: The allure of attending performances in the newly inaugurated Baker Theatre and Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 8 of 30 7.B.1.i Packet Pg. 273 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Education Center adds to the destination appeal of Collier County. Visitors are drawn not only by the opportunity to enjoy top-tier theatre productions but also by the chance to experience the state-of-the-art facilities and amenities offered by the venue. Community Engagement: Gulfshore Playhouse's commitment to offering theatre experiences for all, including initiatives such as lower-cost ticket options, fosters a sense of community engagement. This inclusivity resonates with tourists who seek authentic local experiences and are eager to engage with the community beyond traditional tourist attractions. Collaborations and Partnerships: The theatre's efforts to collaborate with local businesses, hotels, and tourism organizations can further enhance its visibility and appeal to tourists. By forging partnerships and cross- promotional opportunities, Gulfshore Playhouse can position itself as an integral part of the tourism ecosystem in Collier County, encouraging visitors to explore the region's offerings beyond the theatre. Marketing and Promotion: Strategic marketing campaigns targeting regional, national, and even international audiences can effectively showcase Gulfshore Playhouse's productions and the broader appeal of Collier County as a tourist destination. Leveraging digital platforms, social media, and traditional marketing channels can amplify the theatre's message and reach a wider audience of potential visitors. By capitalizing on these factors and leveraging its position as a cultural cornerstone in Collier County, Gulfshore Playhouse can play a significant role in promoting tourism to the region, ultimately contributing to its economic growth and vitality. What is the impact on this project and your programming if this funding is not received? The impact of not receiving funding for Gulfshore Playhouse's 2024-2025 season would be significant and multifaceted. Gulfshore Playhouse plays a vital role in fostering community engagement and cultural enrichment. Without funding support, the organization may struggle to maintain its community outreach programs, educational initiatives and partnerships with local schools and organizations. This could result in decreased engagement with the community and fewer opportunities for cultural exchange and collaboration. A reduction in programming and audience attendance may lead to decreased revenue streams, affecting the organization's financial stability and ability to support local artists, staff, and vendors. Additionally, the loss of cultural events and tourist attractions could impact the broader tourism industry in Collier County, potentially resulting in decreased visitor spending and economic activity. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 9 of 30 7.B.1.i Packet Pg. 274 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. For the 2024-2025 Season, Gulfshore Playhouse's marketing goals align closely with its vision of becoming the theatrical destination of choice for travelers visiting Collier County, whether they are from out of state or within Florida. Here are some key marketing objectives to achieve this goal: Brand Positioning: Establish Gulfshore Playhouse as a premier cultural destination by emphasizing its reputation for high-caliber professional theatre productions, innovative programming, and state-of-the-art facilities. Position the organization as a must-visit attraction for tourists seeking enriching cultural experiences in Collier County. Targeted Advertising: Develop targeted advertising campaigns aimed at reaching potential visitors both regionally and nationally. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 10 of 30 7.B.1.i Packet Pg. 275 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Utilize a mix of digital marketing channels, including social media advertising, search engine marketing, and display advertising, to raise awareness of Gulfshore Playhouse's offerings among travelers and cultural enthusiasts. Strategic Partnerships: Forge strategic partnerships with local tourism organizations, hotels, travel agencies, and attractions to promote Gulfshore Playhouse as part of a comprehensive travel itinerary for visitors to Collier County. Collaborate on joint marketing initiatives, package deals, and promotional events to showcase the synergy between Gulfshore Playhouse and other tourist attractions in the area. Content Marketing: Create compelling and engaging content that highlights Gulfshore Playhouse's unique value proposition, behind-the-scenes insights, artist profiles, and upcoming performances. Leverage content marketing channels such as blogs, videos, podcasts, and email newsletters to engage with potential visitors and cultivate a sense of anticipation and excitement around attending productions at Gulfshore Playhouse. Community Engagement: Engage with the local community and build grassroots support for Gulfshore Playhouse as a cultural gem in Collier County. Participate in community events, sponsorships, and outreach programs to foster connections with residents and local businesses, who can serve as ambassadors for promoting the theatre to visiting friends and family. Visitor Experience Enhancement: Continuously strive to enhance the visitor experience at Gulfshore Playhouse by providing exceptional customer service, seamless ticketing experiences, and immersive pre- and post-show activities. Encourage positive word-of-mouth recommendations and online reviews from satisfied patrons to bolster the theatre's reputation as a must-visit destination for travelers. By executing these marketing strategies effectively, Gulfshore Playhouse can position itself as the premier theatrical destination in Collier County, attracting tourists from near and far to experience its world-class productions, enriching cultural offerings, and unforgettable theatrical experiences. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Our growing list of over 25,000 opt-in email addresses continues to strengthen as we build new audiences for each production. For this next season, we will continue a highly-engaged email marketing campaign plan, strategically messaging based on customer interests and leads. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 11 of 30 7.B.1.i Packet Pg. 276 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Gulfshore Playhouse continues to work with our digital marketing partner, Feathr, which has proven to grow brand awareness amongst likely-to-buy audiences, look-a-like audiences, and audiences through historical event geo-fencing. By placing a tracking pixel on our website, we can follow audiences who have visited our website and serve them ads throughout their online experiences elsewhere. We will also engage in email mapping, targeting those on our lists already through their dedicated IP addresses and reach them when they are not on our site. From there we can do look-alike email mapping and add these audiences to our email lists and serve them promotions, sales, and general information about the Theatre. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. While most of our print advertising does rely heavily on our local Collier County publications, like Naples Daily News and the Naples Press, we do intend to continue to advertise in entertainment-centric reach publications like Ft. Myers Magazine and Happenings, both based in Lee County. Additionally, we do advertise in Naples on the Gulf and the seasonal area map which are mainly distributed to tourists visiting the area. Our reach extends too with ads in Naples Illustrated and Gulfshore Life Magazines. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Direct Mail We produced a 36-page season brochure which not only featured our professional shows but also our robust educational offerings for students of all ages. 20,000 brochures were mailed to an internal list as well as a purchased list and was sent to states throughout the country as well as in our own community. In order to fulfill demand, we will reprint 25,000 more brochures for future mailings as well as on site distribution. Supporting this brochure, we will also send direct mail postcards for each show. Of our most recent direct mail list of past buyers, over 57% of the contacts reside outside Collier County, and of those only 445 are Florida residents from Jacksonville to Miami and beyond. These contacts would be sent a direct mail postcard and follow emails for each show in the season. Breakdown Postcards • Cost per piece including print and postage: $0.56 • # Contacts: 10,000 • Total spent per show: $5,600 • # of Shows: 7 • Total Annual Spend: $39,200 Season Brochure Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 12 of 30 7.B.1.i Packet Pg. 277 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) •. Cost per piece for print: $1.40 • Postage and addressing per piece: $0.68 •. Total printed: 50,000 •. Total Spend: $104,000 Where applicable, CVB sponsorship mention would be included in print materials. Allocating 57% of this total print budget would equal $81,624. What types of digital advertising are you planning for this project? If not applicable, enter N/A. Gulfshore Playhouse is working with a new digital marketing partner, Feathr, which has proven to grow brand awareness amongst likely-to-buy audiences, look-a-like audiences, and audiences through event geo-fencing. By placing a tracking pixel on our website, we can follow audiences who have visited our website and serve them ads throughout their online experiences elsewhere. We will also engage in email mapping, targeting those on our lists already through their dedicated IP addresses and reach then when they are not on our site. Through geo-fencing, we can target specific a radius around a location or target a dedicated past and future events and reach audiences in those locations. Highly trafficked area like 5th Avenue South, Mercato, and Artis-Naples will serve as hubs to reach new audiences who are in the surrounding areas, whether local or visiting. Where applicable, CVB sponsorship mention would be included in targeted digital ads to those visiting our website. Using a web tracker, we can identify over 71% of our online traffic and subsequent re-targeted guests are from beyond the region. As guests make plans to travel to Collier County, we can continue to serve them ads post-web visit. The digital spend estimate for next season is $30,000. Allocating 57% of that to tourism would equate to $17,100. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Through our work with Feathr, we will continue to grow our social media outreach, targeting look-a-like audiences who are looking for live theatre in the area. Through cross-posting with partnering organizations, we continue to extend our brand awareness. Additionally, we upload our customer lists to Meta (Facebook and Instagram) to assist in targeted posts as well as develop like-minded audiences to serve ads and boosted posts. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 13 of 30 7.B.1.i Packet Pg. 278 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Describe any website updates that would be included in this grant request. If not applicable, enter N/A. We are working with Cause Inspired Media to grow our SEO and move further up the list of desired destinations. Working to integrate the most popular phrase searched in the area are surely moving Gulfshore Playhouse to be more prominent when audiences search for phrases like “things to do in Naples,” “events in Naples,” “what to do in Naples.” Using the keyword terms to re-configure our website will bring more traffic to Gulfshore Playhouse and the arts in Collier County. We are also doing competitor search term research in an attempt to outbid and takeover those keywords in the paid SEO campaigns. Cause Inspired Media is on an annual contract, costing $XXX. Allocating 57% of this would equal $XXX annually Describe any radio advertising campaigns. We continue to see good returns on our partnership with BOB and MIX FM as well as our underwriting on WGCU. We will continue these efforts in coming seasons. Estimated costs for radio advertising is $27,810. Allocating 57% of this would equal $15,852. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Additionally, Gulfshore Playhouse aims to extend brand recognition through television broadcast ads which reach well beyond Collier County, roughly 60% of the audience is either Lee or Charlotte County based. The spend for the full season is $48,000. Expected stations include WINK, CW, MyTV, and NBC2. The CVB logo would be featured on the closing slide for each TV spot and listed as a sponsor. Accounting for 60% of that spend, $28,200 would be allocated towards tourism efforts. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. While we don’t currently have plans to do any outdoor advertising, we’re investigating the presence of a arts- centric digital signage at RSW and key shopping area such as Mercato and Waterside shops. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 14 of 30 7.B.1.i Packet Pg. 279 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 15 of 30 7.B.1.i Packet Pg. 280 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 10,892 Lee County 2,334 Other Florida 963 U.S. - Out of State 8,011 International 2,714 Unknown 132 SubTotals:25,046 Grand Totals:25,046 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 16 of 30 7.B.1.i Packet Pg. 281 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. In recognition of the generous support provided by the Naples Marco Island, Everglades CVB/Collier County Tourist Development Council, the following acknowledgment plan will be implemented across various platforms: Gulfshore Playhouse Website: The CVB logo and sponsorship recognition will be prominently displayed on the Gulfshore Playhouse website, ensuring visibility to online visitors. Market Print and TV Ads: The CVB logo will be included in print advertisements and TV commercials promoting Gulfshore Playhouse events, enhancing brand visibility within the local market. Direct Mail Pieces: The CVB logo and sponsorship acknowledgment will be featured in direct mail campaigns, reaching targeted audiences through physical mailings. Social Media: Regular posts and updates on Gulfshore Playhouse's social media channels will include recognition of the CVB's support, reaching a wide audience of followers and supporters. Eblasts: The CVB logo and sponsorship recognition will be included in eblast communications sent to Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 17 of 30 7.B.1.i Packet Pg. 282 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) subscribers, ensuring exposure to an engaged audience interested in Gulfshore Playhouse events. Newsletters: Inclusion of the CVB logo and sponsorship acknowledgment in Gulfshore Playhouse newsletters distributed to subscribers, supporters, and stakeholders. Digital Lobby Screens: The CVB logo will be prominently displayed on digital lobby screens within Gulfshore Playhouse facilities, providing visibility to patrons attending performances and events. This comprehensive acknowledgment plan aims to express our gratitude for the support provided by the Naples Marco Island, Everglades CVB/Collier County Tourist Development Council and to ensure visibility across multiple channels, maximizing the impact of the partnership. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 18 of 30 7.B.1.i Packet Pg. 283 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 23,700 Lee County 5,781 Other Florida 2,312 U.S. - Out of State 20,810 International 1,734 Unknown 3,468 SubTotals:57,805 Children Totals Estimated Attendance Collier County 10,000 Lee County 0 Other Florida 0 U. S. - Out of State 0 International 0 Unknown 0 SubTotals:10,000 Grand Totals:67,805 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 19 of 30 7.B.1.i Packet Pg. 284 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $63.20 Average Ticket Price Child If free, enter $0 $25 Total Yearly Attendance For Organization - Adults 57,806 Total Yearly Attendance for Organization for Adults from Collier County 23,700 Total Yearly Attendance - Children 10,000 How will you collect attendance figures reported in the attendance projections? Attendance figures are meticulously tracked and analyzed using our CRM system, Spektrix, ensuring accurate and insightful reporting for every performance. Through detailed daily reports generated and monitored throughout each show's duration, we gain valuable insights into audience attendance trends. These figures not only serve as a measure of success but also provide crucial data for targeted marketing strategies throughout the season. By leveraging this information, we can effectively identify and capitalize on opportunities to optimize audience engagement and maximize ticket sales. Gulfshore Playhouse also uses reporting from Activity Stream a real-time analytics platform that takes transactional data from our ticketing platform, combines it with data from other sources, and uses it to build a live, interactive dashboard that we use to explore our data. Activity Stream provides data visualization which makes communicating our information clearly and efficiently, enabling us to analyze trends, patterns, and relationships within the data. Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 20 of 30 7.B.1.i Packet Pg. 285 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 1 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? We are estimating that people traveling to Naples to partake in a Gulfshore Playhouse production would stay at least one night and would travel as couples or families needing one room. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms Room Block Rate List any hotels in your room block. We are working on securing agreements with AC Marriott and the Bayfront Inn Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 21 of 30 7.B.1.i Packet Pg. 286 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 6,798,951 8,139,772 11,757,118 Operating Expense 6,798,951 8,139,772 11,757,024 Project Expenses Total artistic fees for this project $0 Total expenses for this project $7,746,206 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $3,418,935 B. Contributed income $4,226,271 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash)$0 F. Total project cash income $7,645,206 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $0 B. Production Costs (personnel, equip.)$2,102,749 C. Space rental $0 D. Marketing (publicity, etc.)$351,632 E. Other expense $5,290,825 F. Total project cash expense $7,745,206 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 22 of 30 7.B.1.i Packet Pg. 287 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Illuminating the Future of Gulfshore Playhouse 250,000 Illuminating the Future of Gulfshore Playhouse 200,000 Illuminating the Future of Gulfshore Playhouse 100,000 Illuminating the Future of Gulfshore Playhouse 100,000 Illuminating the Future of Gulfshore Playhouse 75,000 Illuminating the Future of Gulfshore Playhouse 75,000 SubTotals:$800,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 23 of 30 7.B.1.i Packet Pg. 288 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$800,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 24 of 30 7.B.1.i Packet Pg. 289 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 0 +0 =0 Print Advertising 195,822 +50,000 =245,822 Other Print Materials 0 +0 =0 Digital Advertising 12,900 +17,100 =30,000 Social Media 0 +0 =0 Website 0 +0 =0 Radio 11,958 +15,852 =27,810 Broadcast 19,800 +28,200 =48,000 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$240,480 +$111,152 =$351,632 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 122,029 +0 =122,029 Exhib. Fees /Perf. Rights 315,138 +66,152 =381,290 Equipment/Supplies 0 +0 =0 Materials - Costume,Wigs No TDT 121,200 +0 =121,200 Materials - Lighting 38,000 +10,000 =48,000 Materials - Rentals 0 +0 =0 Materials - Scenic 133,500 +10,000 =143,500 Materials - Sound 33,000 +0 =33,000 Materials - Other 15,470 +0 =15,470 Signage/Collateral No TDT 0 +0 =0 Personnel - Ind Contract 1,202,133 +0 =1,202,133 Personnel - Staff No TDT 0 +0 =0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 25 of 30 7.B.1.i Packet Pg. 290 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 0 +0 =0 Transportation - Personal No TDT 0 +0 =0 Venue Rental 0 +0 =0 Playbill Costs 78,200 +25,000 =103,200 0 +0 =0 0 +0 =0 Subtotals:$2,058,670 +$111,152 =$2,169,822 Expense Totals:$2,299,150 +$222,304 =$2,521,454 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 26 of 30 7.B.1.i Packet Pg. 291 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. Enter any other general explanations you feel are necessary. List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. N/A Upload any .pdf files for any financial explanations if needed. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 27 of 30 7.B.1.i Packet Pg. 292 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: Gulfshore Playhouse 990 Download: 282308.pdf View File Title: Gulfshore Playhouse COI Download: 282307.pdf View File Title: Gulfshore Playhouse, Inc. (Articles) Download: 265007.pdf View File Title: GULFSHORE PLAYHOUSE, INC. (BOARD) Download: 282269.pdf View File Title: Gulfshore Playhouse, Inc. (Bylaws) Download: 265008.pdf View File Title: Gulfshore Playhouse, Inc. (Collier Tax Receipt) Download: 265014.pdf View File Title: Gulfshore Playhouse, Inc. (FL Status) Download: 265010.pdf View File Title: Gulfshore Playhouse, Inc. (IRS Doc) Download: 265009.pdf View File Title: Gulfshore Playhouse, Inc. (IRS Filing) Download: 265011.pdf View File Title: Gulfshore Playhouse, Inc. (W9) Download: 265013.pdf View File Title: Gulfshore Playhouse, Inc. (Worker Comp) Download: 265019.pdf View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 28 of 30 7.B.1.i Packet Pg. 293 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Previous Submission Upload your E-Verify form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 29 of 30 7.B.1.i Packet Pg. 294 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. 23-24 COI County.pdf Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Gulfshore Playhouse Workers Comp.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Gulfshore Playhouse Application #C2-24-25-0003 Name: Phone: Email: Lisa Halsey (814) 218-6197 lhalsey@gulfshoreplayhouse.org #C2-24-25-0003 Page 30 of 30 7.B.1.i Packet Pg. 295 Attachment: Gulfshore Playhouse Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Hyla Crane Legal Name Marco Island Center for the Arts Email hyla@marcoislandart.org Primary Phone (239) 394-4221 Alternate Phone (239) 394-4221 Address 1010 WINTERBERRY DR MARCO ISLAND, Florida 34145-5427 UNITED STATES Website https://www.marcoislandart.org/ Applicant Institution Arts Center Applicant Status Organization - Non-Profit Applicant Discipline Multidisciplinary FEIN / Tax ID 59-1754367 Date Organization Formed 04/15/1970 Fiscal Year End Date 09/30 Unique Entity ID (UEI)V8FFTZMBJM53 DUNS Number 154658942 Mission Statement Marco Island Center for the Arts inspires artistic expression and advances education and appreciation of the arts. The Art Center honors Marco Island and Southwest Florida’s rich, diverse, and creative heritage through active community engagement in the visual and performing arts. Organization History The Art League of Marco Island Inc. was incorporated in 1970 with 19 member artists who sought to display their work and study art together. The first building was constructed in 1980. There have been five land purchases and expansions with the last completed in 2002. In 1978, the Art League started offering formal classes and workshops. In 2011 the organization was renamed Marco Island Center for the Arts to expand its mission beyond the visual arts. The facility offers over 100 classes and workshops in a myriad of art mediums. Art exhibitions are on display in the galleries, which also serve as a venue for music performances, presentations, and receptions. Outdoor events and art shows take place in the building's parking lot. In 2020, the Art Center celebrated 50 years of bringing art and culture to Marco and beyond. In May of 2022, the Art Center was approached about running the community theater located in Marco Town Center. When the need arose to preserve this cultural asset, the Art Center accepted the challenge and became tenants of the space on July 1, 2022. The Art Center is now the producing entity for the Arts Center Theater. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 1 of 30 7.B.1.j Packet Pg. 296 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 2 of 30 7.B.1.j Packet Pg. 297 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. Art League of Marco Island Inc. DBA For Organization - enter if your current name is different than the legal name Marco Island Center for the Arts Federal ID Number 591754367 Organization Web Address https://www.marcoislandart.org/ ORGANIZATION ADDRESS Street Address 1010 WINTERBERRY DR City MARCO ISLAND State FL Zip 34145 PHONE AND FAX Main Phone Number 2393944221 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 3 of 30 7.B.1.j Packet Pg. 298 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Fax Number 2393947812 CHIEF EXECUTIVE INFORMATION Chief Executive Title Executive Director First Name Hyla Last Name Crane Email Address hyla@marcoislandart.org Phone Number 2393944221 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 4 of 30 7.B.1.j Packet Pg. 299 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Marco Island Center for the Arts Season Support for Performances, Productions and Marketing 24-25 Location of the Project 1010 Winterberry Dr. and 1089 N Collier Blvd Marco Island, FL Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2024-10-01 End Date 2025-06-30 Project Type Check all that apply. Exhibition Performance Marketing Support If Project Type is Other, enter information about the Project Type. What is new about this project? Short Summary of Project The 2024-2025 programming includes projects at both the Arts Center Theatre (ACT) and Marco Island Center for the Arts (Art Center). There will be six (6) produced community theater productions, nine (9) comedy presentations with two shows each in January - April for a total of thirteen (13) and a minimum of two presented productions in partnership with another theater company at the Arts Center Theatre located in Marco Town Center as well as other presented entertainment. At the Art Center, there will be 8 main gallery exhibitions, 12 small gallery exhibitions and 6 Musical Interludes concerts. One art exhibition and at least 3 concerts will be part of Arte Viva. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 5 of 30 7.B.1.j Packet Pg. 300 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Description Art Center Theatre (ACT) – located in Marco Town Center - ACT Mainstage Productions – All Mainstage productions rehearse for approximately four to five weeks prior to opening Performances run Wednesday through Friday at 7:30pm and Saturdays and Sundays at 3:00pm for a two or three-week period for a total of ten -fifteen performances for each show. The schedule is as follows: • November 6 – November 17, 2024 (2 weeks – W-S) 10 performances YOU'RE A GOOD MAN, CHARLIE BROWN (REVISED) Based on The Comic Strip Peanuts by Charles M. Schulz, Book, Music and Lyrics by Clark Gesner, Additional Dialogue by Michael Mayer Additional Music and Lyrics by Andrew Lippa, Directed by Christopher Dayatt • December 4 - December 22, 2024 (3 weeks W-S) 15 performances Every Christmas Story Ever Told (And Then Some!) by Michael Carleton, James...FitzGerald, John K. Alvarez, Directed by Marlene Strollo • January 8- January 26, 2025 (3 weeks W-S) 15 performances LAST OF THE RED HOT LOVERS, By Neil Simon, Directed by Cheryl Duggan • February 5 – February 23, 2025 (3 weeks W-S) 15 performances, THE ODD COUPLE, By Neil Simon, Directed by Paula Keenan • March 5 – 23, 2025 (3 weeks W-S) 15 performances BOEING BOEING, By Marc Camoletti Translated by Beverley Cross and Francis Evans, Directed by Marilee Warner • April 2 – April 13, 2025 (2 weeks – W-S) 10 performances FOUR OLD BROADS, By Leslie Kimbell, Directed by Christi Lueck-Sadiq Ticket prices are tied to Marco Island Center for the Arts membership. Member ticket prices for all Mainstage performances are generally $35 and nonmember tickets are $40. However, there may be discounted tickets based on the day of the week. Group sales receive the member ticket price. ACT Comedy Series – Tickets for the comedy series will be $25 for members and $30 for nonmembers of the Art Center. Nine evenings of comedy will be presented monthly as follows: • October 25th- 7:30pm - An evening with Comedy Magician Bob Burr along with comedian Bobby Goldsmith. • November 22nd - 7:30pm - RC Smith & Angela Nacca • December 27th 7:30pm - Dan Christopher - Magician and Ventriloquist - Feature act: William “Rock the House” Lewis • January 31st 5pm and 7:30pm - White Collar Comedy Show • February 28th - 5pm and 7:30pm - Bull Ohse with Sheena Reagan • March 28th - 5pm and 7:30pm -Bob Lauver's Comedy Hypnosis Show • April 25th - 5pm and 7:30pm -Myke Herlihy • May 16th - 7:30pm - Valarie Storm & John Charles • June 13 -7:30pm - Larry Venturino's Summer Comedy All-Star Lineup Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 6 of 30 7.B.1.j Packet Pg. 301 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Partnership Productions may include a production of A FEW GOOD MEN in October 2024 and GUYS AND DOLLS in March 2025. Other presented performances may include ballet, magic and one person performances. Marco Island Center for the Arts (Art Center) – located at 1010 Winterberry Dr. The Art Center presents 8 main gallery art exhibitions and 12 small exhibits in its La Petit Galarie and at least six musical interludes concerts. The Art Center continues to ensure that select music and at least one exhibition will be part of Arte Viva, the Collier County Celebration of Hispanic Art and Culture Art Exhibitions – Marco Island Center for the Arts and the Museum of Contemporary Art of the Americas from Miami have planned an art exchange for May – July of 2025. The Museum of Contemporary Art of the Americas (MoCAA) is an emerging museum dedicated to the preservation and education of Caribbean and Latin American contemporary art. The museum dedicates itself to serving the diverse communities of South Florida and the Americas, bringing a range of new voices, artists, methodologies, and practices to the forefront. MoCAA with be bringing over the works of several of their featured artists from 5/5/2025 – 7/1/2025. The Art Center’s selected contemporary artists will have their work on display at MoCAA from 6/20/2024 – 7/13/2024. (Arte Viva) Musical Interludes – Musical Interludes concerts take place in the Art Center’s main Gallery. Concerts are held at 5:30pm. Ticket prices are tied to Marco Island Center for the Arts membership. Member ticket prices for all these intimate concerts are $25 and nonmember tickets are $30. • October 2024 - Rebecca Richardson and Dan Heck • November 14, 2024 – Leslie Cartaya – Cuban , Singer, Songwriter, Producer and 3 time Latin Grammy Nominee (Arte Viva) • January 18, 2025 Terra Guitarra will perform nuevo flamenco guitar music. This concert will also include the duo's trademark animated painting projection, The Landscape of Guitar. (Arte Viva) • February 18, 2025 – Peter and Will Anderson Jazz direct from NYC • February 25, 2024 – Ben Rosenblum Jazz direct from NYC • March 2025– The return of Eduardo Calle, Latin Grammy award winner and five time Latin Grammy award nominee who will perform jazz music with Latin influences. (Arte Viva) • April 2025 - TBD What are the artistic and cultural goals and vision for this project? The Art Center, through its programs, seeks to establish an environment for vibrant and sustainable arts and culture on Marco Island. Artists whether visual or performing, existing or new, are welcome, recognized and supported in their contribution to creating a thriving and vibrant community. By diversifying programs, a wide variety of cultural traditions and expressions are respected and promoted. While striving to provide something for everyone, there is the goal to create opportunities to engage with art and culture in accessible ways. The Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 7 of 30 7.B.1.j Packet Pg. 302 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) arts build community, and the Art Center is a major player in this ongoing work. Through cultivating and curating high quality experiences, there is the effort to generate excitement about programs and to encourage meaningful interaction at both the Art Center and the Arts Center Theatre. While the Art Center is in its 54th year, constant efforts are made to be part of the present identity of Marco Island and the surrounding area where arts and culture are woven into the fabric of the community of both residents and visitors. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Projects that will be a part of Arte Viva include the (1) an art exhibition exchange between the Art Center and the Musuem of Contemporary Arts of the Americas (MoCAA) which features Caribbean and Latin American artists and (2) at least three Musical Interludes concerts that will feature Hispanic musicians and/or Hispanic music. How will this project promote and drive tourism to Collier County/the Paradise Coast? It is undeniable that people travel in order to see art and participate in cultural activities. Art, travel and tourism are co-constitutive as they are dependent on each other for their viability and growth. Marco Island is a prime tourist destination famous for its stunning beaches and natural spaces. However, visitors also seek our art and culture when planning a holiday. A visitor may be at the beach during the day but may want to attend theater at night. While one spouse may be playing golf, the other may choose to visit an art exhibition or take an art workshop. Visitors to Marco Island contact the Art Center to check out the Art Center’s programs available during their stay. Travelers look for an “authentic experience,” and Marco Island has its own special attributes that set it apart from others. Arts and culture provide genuine and unique happenings and activities for engagement. On Marco Island, Marco Island Center for the Arts is the only art center and the Arts Center Theatre is the only theater venue on the island. As the sole hub for visual and performing arts on the island, the Art Center works to promote artists as well as the educational and entertainment programs, bringing visibility and awareness to the arts as an entity. The Art Center produces and supports high quality arts activities that serve our residents and attract tourists. These programs build audiences for the arts and are a key component in driving economic development. Information is disseminated to through a variety of traditional and social media avenues in an attempt to reach the broadest audience. What is the impact on this project and your programming if this funding is not received? If this funding is not received, there will be impacts on both programming and marketing. This funding has enabled the Arts Center Theatre to bring in and present productions that it could not produce itself providing greater variety and attracting more visitors and tourists. The support for the musical programs lets the Art Center present higher caliber performers. If the funding is not received some of the concerts may be Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 8 of 30 7.B.1.j Packet Pg. 303 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) eliminated. This funding enabled the Art Center to upgrade and expand its marketing significantly. Financial constraints forced the previous marketing efforts to be hyper local. These funds enabled a broader advertising reach beyond the confines of Marco and Collier County in both print, radio and television advertising. A social media marketing firm was hired to extend reach beyond the immediate area as well. We will not be able to promote the arts on Marco Island as broadly if this funding is not available. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 9 of 30 7.B.1.j Packet Pg. 304 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. As the primary source for both the visual and performing arts on Marco Island, it is our goal to act as a vital source of entertainment and cultural enrichment for tourists, and residents (both seasonal and full-time) and as a driver for increased economic impact by growing tourist participation with engaging programs at Art Center and at Arts Center Theatre. Marco Island Center for the Arts informs short-term and long-term visitors to the area of available programs with a variety of marketing initiatives. Growing audiences includes continued cultivation of media contacts to whom the Art Center and Arts Center Theatre provides regular press releases to regarding available programs and productions that will enhance the visitor’s experience while in Marco Island and Collier County. The Art Center will engage in relationship development and partnership with area hotels and their concierge services on Marco Island and Naples is undertaken with the end goal of improving the visitor experience and both increasing and extending visitation. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 10 of 30 7.B.1.j Packet Pg. 305 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) By increasing the budget allocated, the Art Center intention is to expand radio coverage with combined sponsorship and paid advertising with WGCU public radio and TV. WGCU aligns with the Art Center brand and enables reaching stakeholders and visitors within and outside of Collier County. WGCU’s market for its radio and TV signal includes Monroe, Mimi Dade, Broward, Palm Beach Lee, Hendry, Glades, Charlotte, Highlands, DeSoto and Sarasota counties. Through continued work with SouthMade Marketing, the Art Center will build on the success of the social media campaigns of 2023-2024 targeting audience development and increased tourism. Continued expansion of followers and engagement is the goal as well as national and international reach. The Art Center’s email mail blasts campaigns for all programs including exhibitions, musical performances, theatrical productions, comedy series, and children and adult classes will continue with the goal of building the eblast list. Much of the same information is sent out through the Marco Island Chamber of Commerce eblast network. The Marco Island Chamber of Commerce is the primary resource for visitors or prospective visitors to Marco Island. The email list for the Marco Island Chamber of Commerce (which acts as a travel and tourism informational agency on Marco Island) boasts a self-subscribed list of 3,235 individuals with an interest in Marco Island events and news and an open rate of 33% with a 4% click-through rate. The Art Center’s primary marketing goals are as follows: • Acquire new stakeholders – ticket purchasers, visitors, members and donors • Increase social media presence • Increase website traffic. • Increase brand awareness and boost brand engagement. • Promoting art and culture on Marco Island and in Collier County • Increase revenue through increased program attendance Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. The Art Center’s eblast list has increased from 4,725 to 5,313 contacts in the past 7 months due to several factors, which include the following: Increase in artist members who participate at the Art Center Increase due to expanded operation of the Arts Center Theatre Increase of new residents and tourists to Marco Island The current in-house weekly email blasts go out to approximately 5,313 total contacts in our audience with an outstanding open rate of an average of right at 50%. With our total sends increased by 25% and the open rate increasing 25% and content has actually decreased the unsubscribe rate by 41%. Tickets sales for theater, comedy, music and classes and workshops enable people to opt in to the email blast list. By building engagement and activity participation, the Art Center will continue to develop the reach of its eblast list. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 11 of 30 7.B.1.j Packet Pg. 306 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) This year we reached out to local residents not previously affiliated with our programs and of 800+ sent invitations to our facility we had an astounding open rate of 42% and an even better than expected 1.4% unsubscribe rate which is far less than most average cold email blast invitations. The clicks per unique open on this new group were at 3.4%. The Art Center guest book records visitation and enables the Art center to gather information about whether visitors are local, Florida based, out of state or international. The guest books provides the option for guests to provide their email addresses so that they can be added to the eblast list which increases the size of the list and expands its reach. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Despite budget limitations, Marco Island Center for the Arts is strategic in its use of print materials including placement in high-profile magazines. In an effort to reach out of area visitors, the Art Center advertises in the annual Visitor and Tourism Guide and Arts Guide for Gulfshore Life Magazine, the Naples, Marco Island, and Everglades Official Visitors Guide and the annual guide for Marco Island Chamber of Commerce. We will continue to examine opportunities to place advertisements in concierge publications and magazines with hotel placement. The Art Center’s media sponsorship with the Coastal Breeze, Marco’s hometown paper provides significant local print advertising. Print ads also appear in other publications including Marco Review and MI Living. These ad placements are aimed at the full time and seasonal residents. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Our print materials include a program catalogue for the Art Center and the Arts Center Theatre season program both of which include business advertising. There are brochures for the Art Gallery events and receptions and rack cards for the theater season, comedy at the theater and musical interludes at the Art Center. In 2023-2024 both the gallery exhibition brochure and the musical interludes rack card were printed in English and in Spanish. This year we mailed approximately 550 packages (that included program guides and all event rack cards) out of state. What types of digital advertising are you planning for this project? If not applicable, enter N/A. N/A What social media ads or posts are you planning for this project. If not applicable, enter N/A. SouthMade Marketing was engaged in 2022 to handle social media and expand the Art Center’s reach into the market. Target markets for social media campaigns are as follows: Tourists coming to Marco Island, Marco Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 12 of 30 7.B.1.j Packet Pg. 307 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Island locals, Florida artists, theatre enthusiasts, supporters of the arts and people with a general interest in in art and culture. This is tracked on “Reach” under insights. Instagram & Facebook are the present focus for social media campaign. Posts to each platform are done three times a week to stay active without over-posting and losing out of town followers. Since partnering with SouthMade average monthly analytics have gone up 1540% in content interactions, 194% in following, 447% in reach and 685% in engagement. From August 2023 through May 2024, Marco Island Center for the Arts’ FaceBook and Instagram pages have received 288.9 thousand account impressions. While the most concentrated group reached is in South Florida, we are beginning to reach beyond in the United States as well as internationally. Our goal has been to strive for organic reach rather than spending money on ads. We did run a sample of ads targeting specific cities which successfully reached new audiences in Michigan, Kentucky, Ohio and Illinois. In 2024-2025, consideration and planning will be given to strategic placement of paid social media ads for theater promotion, art exhibitions and concerts. While engaging SouthMade was a significant investment for the Art Center from a budgetary standpoint, SouthMade has delivered expansion on social media to reach a larger audience while providing the data to allow the Art Center to effectively track this growth Describe any website updates that would be included in this grant request. If not applicable, enter N/A. A custom ticketing system was designed by the Art Center’s web designer for the Arts Center Theatre. Select upgrades have been made and there continues to be a need to add enhancements to make the site more efficient and user friendly. As the Arts Center Theatre moves into its third season, the Art Center will explore other ticketing options to secure a system which may be better suited for a theater ticketing and tracking. The Art Center added a calendar at a glance to make planning a visit to the Art Center or the Arts Center Theatre easier for visitors and residents. Our program expansion necessitates finding new mechanisms to keep the website easy to navigate as well as ways to ensure timely updates. The website is a primary tool for visitors and residents to stay up to date on Art center happenings and ways they can stay engaged and connected Describe any radio advertising campaigns. The only radio advertising in the Art Center’s marketing plan is with WGCU public radio. By increasing the budget allocated, the Art Center’s intention is to expand radio coverage with combined sponsorship and paid advertising with WGCU public radio. WGCU aligns with the Art Center brand and enables reaching stakeholders and visitors within and outside of Collier County. WGCU’s market for its signal includes Monroe, Mimi Dade, Broward, Palm Beach Lee, Hendry, Glades, Charlotte, Highlands, DeSoto and Sarasota counties. Due to budget constraints, the Art Center has focused on advertisements to boost brand awareness. However, we were able to ad promotions for each theater production to our general radio ads. In 2024-2025, Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 13 of 30 7.B.1.j Packet Pg. 308 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) the Art Center will explore more targeted ads that will highlight specific programs to increase attendance at ticketed events as well as entice people to the Art Center. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. The only television advertising in the Art Center’s marketing plan is with WGCU public television. The Art Center added this TV advertising for the first time in the 2023-2024 season. By increasing the budget allocated, the Art Center’s intention is to continue to expand television coverage with combined sponsorship and paid advertising with WGCU public television. WGCU aligns with the Art Center brand and enables reaching stakeholders and visitors within and outside of Collier County. WGCU’s market for its TV signal includes Monroe, Mimi dada, Broward, Palm Beach Lee, Hendry, Glades, Charlotte, Highlands, DeSoto and Sarasota counties. The Art Center has focused on advertisements to boost brand awareness. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. Marco Island Center for the Arts and Arts Center Theatre Marketing Plan 2024 2025.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 14 of 30 7.B.1.j Packet Pg. 309 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 706 Lee County 250 Other Florida 100 U.S. - Out of State 1,244 International 90 Unknown 2,026 SubTotals:4,416 Grand Totals:4,416 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 15 of 30 7.B.1.j Packet Pg. 310 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. The Marco Island center for the Arts Recognition Plan would provide the Naples, Marco Island, Everglades CVB/Collier County Tourist Development Council inclusion on the following Art Center and Arts Center Theatre publications and collateral marketing materials, which will include, but not limited, to the logo placement and sponsor recognition on the following: • Marco Island Center for the Arts Season catalogue • Arts Center Theater Season program • Membership Brochure • Gallery Brochure • Musical Interludes rack card • Theater Mainstage rack card • Comedy series rack card • Monthly exhibition programs • Monthly newsletter • Recognition on out of area advertisiments A complimentary full page advertisement in the Art Center Season Catalogue and the Arts Center Theatre season program. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 16 of 30 7.B.1.j Packet Pg. 311 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Logo on sponsor scrolling section on website Verbal recognition at monthly exhibition reception. Logo places on select Art Center Live livestream presentations Logo on select advertisements Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 17 of 30 7.B.1.j Packet Pg. 312 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 8,806 Lee County 499 Other Florida 332 U.S. - Out of State 6,314 International 332 Unknown 332 SubTotals:16,615 Children Totals Estimated Attendance Collier County 122 Lee County 7 Other Florida 5 U. S. - Out of State 86 International 5 Unknown 5 SubTotals:230 Grand Totals:16,845 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 18 of 30 7.B.1.j Packet Pg. 313 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 32 Average Ticket Price Child If free, enter $0 32 Total Yearly Attendance For Organization - Adults 20125 Total Yearly Attendance for Organization for Adults from Collier County 10666 Total Yearly Attendance - Children 1630 How will you collect attendance figures reported in the attendance projections? Marco Island Center for the Arts & Arts Center Theatre Annual Visitation and Participation Numbers adults kids total Tracking Gallery artists and gallery visitors (including gift gallery) 9000 100 Guest book, daily estimates Art reception (12) participants 1025 25 check in at the door Musical interludes participants 390 10 ticket sales Lectures, Book Talks, Artist Talks, Festival of Trees, 120 10 RSVP for events,headcount at smaller events, estimated visitor traffic at Festival of Trees Outdoor Art Shows and Events 2800 200 Estimate based on producers numbers Theater Mainstage 6 shows 4475 25 ticket sales Theater Comedy 15 shows - 11 dates with 2 shows on 4 dates 975 ticket slaes Theater - booked in/co-produced shows - 2 shows 625 ticket sales Theater other - children's summer production, presented peformances, reader's theater, 115 25 ticket sales or rsvp and check in if free event Adult art students 600 registration and payment Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 19 of 30 7.B.1.j Packet Pg. 314 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Children and youth art students Children's summer worshops - 280 registration Art supply distribution project 955 Number count during distribution to children Total served 20125 1630 21755 Annual Building Visitation per day avg 20 days /per month Oct 35 700 Nov 35 700 Dec 35 700 Jan 50 1000 Feb 50 1000 March 50 1000 Apri 40 1000 May 35 700 June 35 700 July 35 700 August 20 400 September 20 400 Total 9000 Upload any files that helps support the attendance figures. Annual attendace computattions and data.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 20 of 30 7.B.1.j Packet Pg. 315 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? Calculations for the duration of visitor stay on Marco or in the surrounding area are based on the information derived from the Visitor Questionnaire-Arts and Culture Activity. The sample response is modest but larger than last year. last year we collected 137 surveys and this year we collected 161. The responses contained information by residents, seasonal visitors and tourists who list their time in the area between one and 14 days. Upload any additional files, charts or data on average stays or room nights. Average stay based on Visitor Questionaire responses - tabulatedxlsx.pdf Room Block Information -- Collier County Room Block Total Rooms Room Block Rate 0 List any hotels in your room block. N/A Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 21 of 30 7.B.1.j Packet Pg. 316 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 999,014 1,104,009 1,139,491 Operating Expense 1,052,524 1,068,885 1,138,243 Project Expenses Total artistic fees for this project $37,272 Total expenses for this project $403,024 Total In-kind for this project $5,000 Sources of Project Cash Income A. Earned income $213,875 B. Contributed income $95,200 C. State arts agency income $19,081 D. Local government income $0 E. Other income (include applicant cash)$35,000 F. Total project cash income $363,156 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $37,272 B. Production Costs (personnel, equip.)$48,214 C. Space rental $38,884 D. Marketing (publicity, etc.)$42,463 E. Other expense $236,191 F. Total project cash expense $403,024 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 22 of 30 7.B.1.j Packet Pg. 317 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Arts Center Theatre 0 Morgan Stanley 5,000 Kramer Kellerhouse Chartered 5,000 SubTotals:$10,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 23 of 30 7.B.1.j Packet Pg. 318 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$10,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 24 of 30 7.B.1.j Packet Pg. 319 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 0 +1,380 =1,380 Print Advertising 7,373 +8,830 =16,203 Other Print Materials 9,000 +0 =9,000 Digital Advertising 0 +0 =0 Social Media 0 +2,280 =2,280 Website 0 +3,600 =3,600 Radio 0 +5,000 =5,000 Broadcast 0 +5,000 =5,000 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$16,373 +$26,090 =$42,463 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 18,636 +18,636 =37,272 Exhib. Fees /Perf. Rights 12,677 +0 =12,677 Equipment/Supplies 1,000 +0 =1,000 Materials - Costume,Wigs No TDT 500 +0 =500 Materials - Lighting 1,500 +0 =1,500 Materials - Rentals 0 +0 =0 Materials - Scenic 3,000 +0 =3,000 Materials - Sound 1,000 +0 =1,000 Materials - Other 875 +0 =875 Signage/Collateral No TDT 1,000 +0 =1,000 Personnel - Ind Contract 13,331 +13,331 =26,662 Personnel - Staff No TDT 154,000 +0 =154,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 25 of 30 7.B.1.j Packet Pg. 320 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 0 +0 =0 Transportation - Personal No TDT 0 +0 =0 Venue Rental 19,442 +19,442 =38,884 % Occupancy Art Center 60,565 +0 =60,565 % Occupancy Theater 21,626 +0 =21,626 0 +0 =0 Subtotals:$309,152 +$51,409 =$360,561 Expense Totals:$325,525 +$77,499 =$403,024 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 26 of 30 7.B.1.j Packet Pg. 321 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. While taking over the community theater has been a gift to the community, it has posed economic challenges for the Art Center. The rents in South Florid are extremely high and the theater rent has been a major factor in the Art Center having a decrease in net revenue and net assets in 2022-2023. In April of 2024, the Art Center was able to relinquish half of the theater rental space previously used for rehearsal, construction and storage and this reduces the rent by half. The full effects of this expense reduction will occur in the 2024-2025 fiscal year Factors that resulted in expenses exceeding revenues in 2022-2023 included the high rent for the theater space and increased insurance costs. The lease has been renegotiated and the rent reduced in half starting in April of 2024. A building maintenance technician was hired to tend to the upkeep and ongoing needs of the Art Center building and the theater venue, While increasing payroll, it has reduced the need for vendors that were Enter any other general explanations you feel are necessary. List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. N/A Upload any .pdf files for any financial explanations if needed. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 27 of 30 7.B.1.j Packet Pg. 322 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: 2023 2024 Arts Center Theatre Rack Card Download: 282588.pdf View File Title: 2023 2024 Comedy Rack Card Download: 282582.pdf View File Title: 2023 2024 eblast subscribers by location Download: 282594.pdf View File Title: 2023 2024 Gallery Events Brochure Download: 282583.pdf View File Title: 2023 2024 Musical Interludes rack card Download: 282584.pdf View File Title: 2023 2024 Spanish Gallery Brochure Download: 282585.pdf View File Title: 2023 2024 Spanish Musical Interludes Rack Card Download: 282587.pdf View File Title: 2023 2024 Survey Results Tabulation Download: 282580.pdf View File Title: 23 24 Theater Tickets Purchased by Location Download: 282578.pdf View File Title: 990 most recent tax filing year ending 9.30.23 Download: 282565.pdf View File Title: Articles of Incorporation Download: 282555.pdf View File Title: Board of Directors as of 5.2024 Download: 282574.pdf View File Title: Bylaws Download: 265054.pdf View File Title: Certificate of Insurance updated 5.22.24 Download: 282572.pdf View File Title: Collier County Tax Receipt through 9.2024 Download: 282567.pdf View File Title: IRS Status Letter Download: 265058.pdf View File Title: Social Media Insights and Analysis 8.2023 to 5.2024 Download: 282590.pdf View File Title: State of Florida Status filed 4.19.24 Download: 282570.pdf View File Title: W-9 Download: 265062.pdf View File Title: Workers Comp Insurance valid through 3.7.25 Download: 282573.pdf View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 28 of 30 7.B.1.j Packet Pg. 323 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Previous Submission Upload your E-Verify form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 29 of 30 7.B.1.j Packet Pg. 324 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Collier County COI UPDATED 05.22.24.pdf Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. RENEWAL - ART LEAGUE OF MARCO ISLAND.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Marco Island Center for the Arts Application #C2-24-25-0005 Name: Phone: Email: Hyla Crane (239) 394-4221 hyla@marcoislandart.org #C2-24-25-0005 Page 30 of 30 7.B.1.j Packet Pg. 325 Attachment: MICFA Application FY2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Frank Verpoorten Legal Name Naples Art Association, Inc. Email frank.verpoorten@naplesart.org Primary Phone (239) 262-6517 Alternate Phone (239) 262-6517 Address 585 Park Street Naples, Florida 34102-6611 UNITED STATES Website https://naplesart.org Applicant Institution Arts Center Applicant Status Organization - Non-Profit Applicant Discipline Visual Arts 501(c)(3) Incorporation Date 12/31/1957 FEIN / Tax ID 59-1022882 Date Organization Formed 12/31/1957 Fiscal Year End Date 09/30 Unique Entity ID (UEI)M2SYST9NZKK5 DUNS Number 094062288 Mission Statement We believe art can change lives and improve entire communities. By providing a platform for diverse voices, we aspire to leverage our cultural influence to give rise to inclusive contemporary ideas, dialogue, and art expressions that reflect our time, and contribute to advancing a collective community Our mission is to enlighten, engage, educate, and enrich the community, building on Naples Art Institute’s history and position of leadership as a hub of visual contemporary art with a local and global footprint. Organization History For nearly 70 years, Naples Art Institute has served the community by providing opportunities for artists, patrons, and individuals of all ages and abilities to explore their own creativity through exhibitions, classes, workshops, lectures, and events. 1954 | Inspired by a vision to create, exhibit, and teach visual arts, Naples Art Institute was founded in 1954 by E. George Rogers, Elsie Upham, and Grace Lake, along with 34 artists who shared their passion. 1970 | In the 1970s the group raised funds to restore the Naples Depot and build studio spaces. In 1978, the first exhibition was held. A year later, they began offering adult art classes. 1980 | Naples Art Institute launched its first outdoor art show in Cambier Park becoming the largest fundraising effort, known now as the Naples National Art Show. 1995 | Naples Art Institute signed a land lease agreement with Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 1 of 29 7.B.1.k Packet Pg. 326 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) the Naples City Council for 8,000-square-feet of public land in Cambier Park. A new community art center would be built and funded through private donations, including a major gift from Suzanne and William von Liebig, for whom the art center was originally named. 1998 | On November 22, Naples Art Institute officially opened. The 16,000-square-foot, two-story facility features six studios, a main exhibition hall, galleries, one of the area’s largest art resource libraries, and a shop. TODAY |Naples Art Institute is a leader in the visual arts, welcoming students and visitors from near and far to explore their creativity, learn, discover, and delight in an exciting journey in the visual arts. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 2 of 29 7.B.1.k Packet Pg. 327 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. Naples Art Association, Inc. DBA For Organization - enter if your current name is different than the legal name Naples Art Institute Federal ID Number 59-1022882 Organization Web Address www.naplesart.org ORGANIZATION ADDRESS Street Address 585 Park Street City Naples State FL Zip 34102 PHONE AND FAX Main Phone Number (239) 262-6517 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 3 of 29 7.B.1.k Packet Pg. 328 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Fax Number CHIEF EXECUTIVE INFORMATION Chief Executive Title Executive Director and Chief Curator First Name Frank Last Name Verpoorten Email Address frank.verpoorten@naplesart.org Phone Number 9174496756 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 4 of 29 7.B.1.k Packet Pg. 329 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Seeing and Making: The Symbiotic Relationship in Visual Arts (Seasonal 2024-2025) Location of the Project Naples Art Institute building/campus. Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2024-10-01 End Date 2025-09-30 Project Type Check all that apply. Exhibition Event Marketing Support New If Project Type is Other, enter information about the Project Type. What is new about this project? Activity/workshop Short Summary of Project Naples Art Institute seeks funding to launch an innovative program that explores the intrinsic connection between seeing and making art. Our project aims to deepen the understanding of the role of our visual perception in the creative process through workshops, exhibitions, and community engagement activities. By fostering an environment where art appreciation and art creation intersect, we aspire to enrich the artistic experiences of participants and cultivate a more profound and immersive appreciation for the visual arts. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 5 of 29 7.B.1.k Packet Pg. 330 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) After its rebranding to an art institute last year, our organization is uniquely positioned to develop programs that educate the public on and immerse visitors in the creative process. Seeing is not just a passive act but a dynamic and interpretative process that is fundamental to making art. Artists rely heavily on their ability to observe and interpret the world around them, and this project seeks to demystify and enhance this crucial aspect of artistic creation. By bridging the gap between observation and creation, we aim to foster a deeper understanding and appreciation of the visual arts. Detailed Project Description Naples Art Institute, uniquely positioned as a living and teaching museum, goes beyond showcasing captivating contemporary art to actively engage individuals in the process of creating art. Our goal is to harness cultural influence, to champion inclusive and contemporary ideas, to foster meaningful dialogues, and to present art that authentically reflects the pulse of the present day. As we grow, Naples Art Institute strives more than ever to solidify the foundations of its mission and vision which aim to serve its community through unparalleled fine arts education and exceptional, world-class art exhibitions. Our educational programming and exhibitions are the pillars upon which we deepen our foothold within the community and its vast constituents. Naples Art Institute is on an unstoppable trajectory of artistic growth. During the 2023/24 season we welcomed many new and returning visitors to our venue and they are a sounding board for how the community perceives the organization. From the hundreds of comments that we collected through surveys and in-person conversations with visitors, we distilled valuable information about what makes Naples Art Institute unique, about what our special ingredient is so to speak, what our distinctive ethos is. According to our patrons, Naples Art Institute is a friendly, inviting, welcoming, congenial, living museum and art school; the stories we tell and experiences we offer are generational; our exhibitions are bite-sized, palatable, insightful but not fatiguing. The re-branding of our organization to an art institute last year implied and allowed for the development of new programs that are on the intersection of art exhibition, art appreciation, and art instruction. This coming season, Naples Art Institute aims to accomplish this by means of the following activities: - Artist in Residence program (AIR) – in the 2023/24 season, Naples Art Institute piloted a successful artist in residence program for the first time in the organization's history. Hundreds of visitors were able to visit Italian artist Tomaso Albertini in his studio at Naples Art Institute, offering opportunities for observing the artist at work, for asking questions about his process, and to experience his creative process firsthand through Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 6 of 29 7.B.1.k Packet Pg. 331 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) workshops and art classes. With Naples Art Institute's AIR program now fully fledged, we will build on the success of the first season and invite new artists to share their talents with the Collier County community. Special emphasis will be placed on featuring artists that employ techniques that are not currently taught in our art classes or workshops. - Exhibitions: 1) The Guild Hall Collection: An Adventure in the Arts (October - December 2024) Established in 1931, Guild Hall is the primary cultural center on the Eastern End of Long Island, New York. The East End of Long Island is a unique region that has attracted many diversely talented people such as artists, writers, musicians, actors, and directors over the years. They search for and find inspiration in the natural beauty of the landscape, the magnificent light and the endless beaches. Guild Hall provided East Hampton with an art gallery, a theater and meeting place - the cultural center in the center of culture. An Adventure in the Arts brings together a powerful group of works by many of the towering figures of American modern art and offers a perspective on the development of an organization that, much like Naples Art Institute, became the central address for visual art in East Hampton as well as a teaching studio for renowned artists, and built an impressive art collection. 2) Art in Balance: Matisse and his Illustrated Works (January - March 2025) Art in Balance: Matisse and his Illustrated Works offers visitors a wide-ranging and carefully chosen selection of works that provide a broad overview of the artist’s creative capacity, covering his production as an engraver from 1938 until the last years of his life. The exhibition’s theme focuses on the balance revealed by Matisse in each of his compositions: an art that affords beauty, serenity or passion by combining and bringing into play a combination of intense colors and the masterly use of black, which the artist so much admired in Odilon Redon’s lithographs. The show reveals the mastery of Matisse as an engraver. Printmaking, which he considered to be an extension of drawing, played a fundamental role in his creative career: Matisse produced over 800 engravings throughout his life, using a variety of techniques. In the words of Jay McKean Fisher, “printmaking was Matisse’s primary means of demonstrating to his audience his working process, the character of his vision, and the way his drawing transformed what he observed”. Matisse had been interested in printmaking techniques since his early years in Paris and had produced a series of occasional etchings. After the outbreak of World War II, he became increasingly active as a graphic Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 7 of 29 7.B.1.k Packet Pg. 332 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) artist. In 1941 he underwent surgery that kept him bedridden for most of the time. His operation and the Second World War had a decisive influence on most of his graphic production. Although finding it difficult to paint, the artist was not discouraged, and even produced some of his most daring works, using techniques such as lithography, aquatint, linocut and paper cut-outs, in a mode of production he called “painting with scissors”. 3) Children in Humanistic Photography - More iconic Works from the Collection of Peter Fetterman (working title) (April - June 2025) This exhibition presents a carefully curated selection of over 100 original prints from the expert collection of Peter Fetterman, that focus on the subject of children in photography, and more specifically emphasizes their position as emblems of the fragility and hope of humanity. Each image serves as a time capsule, offering a glimpse into days gone past. Yet, each photograph also speaks of tranquility, peace, and hope for the future. 4) Naples Invitational (July - September 2025) This exhibition is the second edition of a biennial survey showcasing the exceptional talent of local contemporary artists from Naples, Florida. Featuring an intergenerational and interdisciplinary group of approximately forty artists, whose dynamic works reflect the complexities and opportunities of the American experience today, the exhibition aims to bring the constellation of local, contemporary artists into focus. As a vital cultural hub in Naples, Naples Art Institute dedicated to fostering a thriving and diverse artistic community and providing a platform for local artists to showcase their talent. The Naples Invitational is a testament to this commitment, serving as a celebration of Naples' vibrant art scene. - Educational programs and an activity corner in the lobby of Naples Art Institute for visitors to partake in the instruction of the technique or method employed by the artist(s) represented in the exhibition. - Docent-led art appreciation discussions after exhibition tours. - Complimentary tabloid posters and activity guides to accompany every exhibition. What are the artistic and cultural goals and vision for this project? Our objectives for the project are: - To illuminate the important relationship between observing and creating visual art. - To provide artists and amateur artists with tools and techniques that enhance their perceptual skills and Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 8 of 29 7.B.1.k Packet Pg. 333 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) artistic output. - To engage the community in dialogues about the impact of visual perception on artistic expression. Through these initiatives, we aspire to contribute significantly to the development of a more united and cohesive community, where the experience of both witnessing and creating art becomes an integral part of our collective journey. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Our second edition of the Naples Invitational exhibition will feature a special focus on the importance of the Hispanic arts in our community. As we did in the first iteration of the exhibition, we will feature Latino artists both in the main show as well as in a special IN FOCUS installation in Naples Art Institute's lobby. How will this project promote and drive tourism to Collier County/the Paradise Coast? Hosting, organizing, and touring world-class exhibitions has become a hallmark of the Naples Art Institute. This project has a high propensity for drawing tourism to Collier County by bringing in relevant, compelling artistic content and adopting an "on everyday" approach to marketing and content creation. We were, gratefully, awarded grant funding last year from the Tourism Development Council of the Paradise Coast to support several exhibitions with very strong appeal. We utilized the Visitor Assessment survey tool during the exhibitions and learned invaluable information about our visitors. We have applied those insights in selecting further exhibitions, developing programming, and marketing strategies. In doing so, we are excited to see how more prescriptive marketing initiatives can drive and optimize cultural tourism. Attached to this grant application is an example of the sort of useful feedback we have collected through our patron surveys as it applies to the exhibition of the work of the Op-artist Victor Vasarely which was on view during our 2023/24 season. What is the impact on this project and your programming if this funding is not received? Not receiving this critical funding from the TDC would substantially diminish our ability to develop the needed programs, which in turn would affect the community we serve directly because of our mission and location in the heart of Naples. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 9 of 29 7.B.1.k Packet Pg. 334 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Naples Art Institute is delighted to present a proposal for a project entitled Seeing and Making: The Symbiotic Relationship in Visual Arts. We have the organizational capacity and commitment to successfully implement this project and see it as an extension of our vision and mission as a visual arts leader within the community. Realizing the project in its entirety is contingent on a robust marketing plan. The marketing plan we have designed will have a reach in excess of 300,000 marketing touchpoints, through multiple marketing mediums. When considering strategic marketing goals for the organization, particularly in establishing recognition as a relevant cultural destination, it is imperative to enhance our online presence and discoverability. The primary objective of the project’s marketing plan is to elevate the ranking of Naples Art Institute, thereby Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 10 of 29 7.B.1.k Packet Pg. 335 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) boosting cultural tourism for the Paradise Coast and supporting the motto, "Collier County Means Business." To promote this project during the 2024-2025 season, the following tactics will be employed: 1. Digital Audience Building: Enhance our digital audience through targeted advertisements on Facebook, Instagram, and Google. 2. Brand Awareness: Increase brand awareness among tourists by highlighting the Naples Art Institute as a "top attraction" or "must-see destination" in Southwest Florida through effective SEO strategies and targeted print campaigns in a leading Southwest Florida publication. 3. Brand Loyalty: Foster brand loyalty among tourists to encourage repeat visits to Southwest Florida. This will be measured by foot traffic within the Naples Art Institute and through feedback from the CVB survey provided to each attendee post-exhibition. 4. Online Traffic Growth: Achieve a 20% increase in online traffic to our website and social media platforms. 5. Email List Expansion: Boost email subscriber numbers by 10%. 6. Website Traffic Enhancement: Increase web traffic to naplesart.org by 10%. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Naples Art Institute leverages two platforms for email marketing: Constant Contact for newsletters and Bloomerang for specialized communications such as ticket confirmations and donor outreach. Our current average open rate for Constant Contact communications is approximately 48%. We currently have just over 15,000 subscribers to our Constant Contact list, and we desire to increase our total subscribers by 10% year over year. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. To enhance brand awareness, loyalty, and foot traffic, Naples Art Institute has planned several targeted print advertising initiatives. Target Market: Adults aged 18-80 with disposable income, who travel frequently, both nationally and internationally, with ties to Florida. These individuals are culturally inclined and enjoy visiting arts hubs. We will run monthly half-page advertisements in Gulfshore Life for the following exhibitions: • The Guild Hall Collection: An Adventure in the Arts (October – December 2024): $3,000 total • Art in Balance: Matisse and His Illustrated Works (January – March 2025): $3,000 total • Children in Humanistic Photography: More Works from the Collection of Peter Fetterman (April – June 2025): Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 11 of 29 7.B.1.k Packet Pg. 336 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) $3,000 • Naples Invitational (July – September 2025): $3,000 total = $12,000 in print advertising These ads will feature the Naples Art Institute and CVB logos. Gulfshore Life’s readership demographics include 47% from Lee County, 46% from Collier County, and 7% from other areas. 33% report an annual household income above $200,000, with an average household net worth of $2 million, and 87% have attended college. We will produce a detailed introductory panel for display outside our exhibition gallery, featuring exhibition imagery and an in-depth introduction, featuring the CVB logo. Additionally, for each exhibition, we will print approximately 1,000 companion booklets providing visitors with a detailed perspective of each collection. Booklets will also feature the CVB logo. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. For each exhibition we will print a 5 1/2 x 8 1/2 inches foldable tabloid poster (unfolds to 11 x 17 inches) with didactic information and basic visitor details. These folded materials, which are free to take, will feature the CVB logo. What types of digital advertising are you planning for this project? If not applicable, enter N/A. Naples Art Institute maintains a robust digital presence through Facebook, Instagram, and a well-curated website. From October 1, 2023, to May 31, 2024, our Facebook page garnered 1.7 million impressions, reached 369.7k unique individuals, and had 33.8k link clicks. Our Instagram profile reached 19.1k unique individuals. The website, https://www.naplesart.org, received 142k visits, with 115k unique visitors, including 43,644 visits from outside Florida. We will run digital ads on Facebook and Instagram for each exhibition, using relevant imagery and brief descriptions with links to our website. The budget for these ads is as follows: • The Guild Hall Collection: An Adventure in the Arts (October – December 2024): $500 • Art in Balance: Matisse and His Illustrated Works (January – March 2025): $500 • Children in Humanistic Photography: More Works from the Collection of Peter Fetterman (April – June 2025): $500 • Naples Invitational (July – September 2025): $250 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 12 of 29 7.B.1.k Packet Pg. 337 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) • Artist In Residence (October 2024 – May 2025): $250 = $1,750 total Additionally, we will utilize the Google Advertising Non-Profit Grant, up to $10k/month, to promote all Naples Art initiatives, including exhibitions and our artist-in-residence program. Our Google advertising target audience includes adults aged 18-80 across Collier, Lee, Hendry, Glades, Charlotte, and Miami-Dade counties. What social media ads or posts are you planning for this project. If not applicable, enter N/A. We will publish weekly organic social media posts on our Facebook page (9.5k followers) and Instagram profile (4.2k followers). These posts will feature exhibition imagery and descriptions, along with a direct link to the exhibition page on our website. As an example of our social media content, our April 23 organic Instagram post promoting our recent exhibition, “The Power of Photography: Iconic Images from the Collection of Peter Fetterman reached over 5k people and garnered over 200 post engagements. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. All changes and modifications to the Naples Art Institute's website will be made in-house by our Director of Marketing and Communication and our Digital Marketing Manager. The following subsections will be added to the existing pages: Art> Exhibitions> ADD SUBSECTION An Adventure in the Arts exhibition Art> Exhibitions> ADD SUBSECTION Art in Balance: Matisse and his Illustrated Works exhibition Support > Community Outreach > ADD SUBSECTION Children in Humanistic Photography exhibition Support > Community Outreach > ADD SUBSECTION Naples Invitational exhibition Describe any radio advertising campaigns. For the third year in a row, Naples Art Institute will engage in an advertising contract with WCGU/NPR which includes 15 second promotional segments. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. We anticipate that our exhibition and event schedule will lead to broadcast or video interviews as it did during the current season. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 13 of 29 7.B.1.k Packet Pg. 338 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) If not applicable, enter N/A. 4x4 outdoor banners to be hung on the exterior of Naples Art Institute building promoting each exhibition. 4 A-frame prints to be strategically placed outside of Naples Art Institute building promoting each exhibition. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 14 of 29 7.B.1.k Packet Pg. 339 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 12,000 Lee County 1,000 Other Florida 1,000 U.S. - Out of State 500 International 500 Unknown 100 SubTotals:15,100 Grand Totals:15,100 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 15 of 29 7.B.1.k Packet Pg. 340 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. Naples Art Institute will recognize the Naples, Marco Island, Everglades CVB, in the following ways: (1) Present the CVB logo on the title walls for the exhibitions The Guild Hall Collection: An Adventure in the Arts (October - December 2024), Art in Balance: Matisse and his Illustrated Works (January - March 2025), Children in Humanistic Photography - More iconic Works from the Collection of Peter Fetterman (working title) (April - June 2025), and Naples Invitational (July - September 2025). (2) Present the CVB logo on wall panels for the artist-in-residence program. (3) Present the CVB logo on all the outdoor exhibition banners to be installed on the facade of the Naples Art Institute building. (4) Present the CVB logo on all the 2024/25 exhibition website pages. (5) Present the CVB logo and ARTE VIVA! logo on the wall panels for the IN FOCUS and Naples Invitational exhibitions. (6) Invite John R. Melleky, Arts and Culture Manager for the Tourism Division, to speak at the opening of our season's most anticipated exhibition, Art in Balance: Matisse and his Illustrated Works. (9) Support the CVB’s digital promotional tools by regularly posting Naples Art Institute events on CVB Events page and utilizing other digital promotional tools offered. (10) Present the CVB logo on all print ads and list the CVB as a sponsoring entity on all press releases. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 16 of 29 7.B.1.k Packet Pg. 341 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 7,000 Lee County 1,000 Other Florida 500 U.S. - Out of State 200 International 200 Unknown 200 SubTotals:9,100 Children Totals Estimated Attendance Collier County 500 Lee County 50 Other Florida 15 U. S. - Out of State 15 International 10 Unknown 10 SubTotals:600 Grand Totals:9,700 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 17 of 29 7.B.1.k Packet Pg. 342 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $15 Average Ticket Price Child If free, enter $0 $0 Total Yearly Attendance For Organization - Adults 40,000 Total Yearly Attendance for Organization for Adults from Collier County 30,000 Total Yearly Attendance - Children 5,000 How will you collect attendance figures reported in the attendance projections? The importance of collecting data and reporting on deliverables for all grant-funded projects and activities is of the utmost importance to us. Attendance is primarily managed by our lobby reception desk staff. They access ticket sale reports for events through Eventbrite, ticket sales for exhibition walk-ins via Bloomerang, and good old-fashion "clicker" counts. We will collect general attendance figures for initiatives outlined in this project by: (1) ticket sales for exhibitions (2) exhibition entry clicker statistics (to capture all visitors--including free entry) (3) reception event tickets, and free entry attendees by clicker (4) docent tour registrations As far as more specific attendance statistics related to where our visitors are traveling from, how many nights they are staying in town and where, how they heard about us, their demographic information, etc., we utilize survey tools to capture that information during events and exhibitions with a sample Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 18 of 29 7.B.1.k Packet Pg. 343 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) size no less than 50 surveys to ensure reliable, relevant data. Survey activities will include the use of the TDC Visitor Attendance survey tool, and engaging Downs & St. Germain. Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 19 of 29 7.B.1.k Packet Pg. 344 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night 450 How are you calculating and measuring the Average Stay and Room Nights? Based on estimates of 900 Florida and Out of State visitors, divided by an average of 2 persons per room. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. Naples Art Institute has a corporate agreement with Hyatt House for discounted tickets for guests. We do not have any room blocks at this time Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 20 of 29 7.B.1.k Packet Pg. 345 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 2,118,809 2,307,000 2,400,000 Operating Expense 2,200,000 2,156,600 2,350,000 Project Expenses Total artistic fees for this project $5,000 Total expenses for this project $150,000 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $140,000 B. Contributed income $60,000 C. State arts agency income $50,000 D. Local government income $0 E. Other income (include applicant cash)$0 F. Total project cash income $250,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $5,000 B. Production Costs (personnel, equip.)$240,000 C. Space rental $5,000 D. Marketing (publicity, etc.)$60,000 E. Other expense $50,000 F. Total project cash expense $360,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 21 of 29 7.B.1.k Packet Pg. 346 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Seeing and Making: The Symbiotic Relationship in Visual Arts 150,000 SubTotals:$150,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 22 of 29 7.B.1.k Packet Pg. 347 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$150,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 23 of 29 7.B.1.k Packet Pg. 348 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 1,500 +1,500 =3,000 Print Advertising 20,000 +20,000 =40,000 Other Print Materials 5,000 +5,000 =10,000 Digital Advertising 3,500 +3,500 =7,000 Social Media 2,500 +2,500 =5,000 Website 1,500 +1,500 =3,000 Radio 4,000 +4,000 =8,000 Broadcast 0 +0 =0 Video 5,000 +5,000 =10,000 Outdoor 2,000 +2,000 =4,000 Out of Home (OOH)5,000 +5,000 =10,000 Design/Production 5,000 +5,000 =10,000 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$55,000 +$55,000 =$110,000 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 5,000 +5,000 =10,000 Exhib. Fees /Perf. Rights 55,000 +55,000 =110,000 Equipment/Supplies 2,500 +0 =2,500 Materials - Costume,Wigs No TDT 2,500 +0 =2,500 Materials - Lighting 0 +0 =0 Materials - Rentals 2,000 +0 =2,000 Materials - Scenic 2,000 +0 =2,000 Materials - Sound 0 +0 =0 Materials - Other 0 +0 =0 Signage/Collateral No TDT 4,000 +0 =4,000 Personnel - Ind Contract 0 +0 =0 Personnel - Staff No TDT 250,000 +0 =250,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 24 of 29 7.B.1.k Packet Pg. 349 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 75,000 +35,000 =110,000 Transportation - Personal No TDT 0 +0 =0 Venue Rental 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$398,000 +$95,000 =$493,000 Expense Totals:$453,000 +$150,000 =$603,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 25 of 29 7.B.1.k Packet Pg. 350 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. N/A Enter any other general explanations you feel are necessary. N/A List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. N/A Upload any .pdf files for any financial explanations if needed. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 26 of 29 7.B.1.k Packet Pg. 351 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: Articles of Incorporation_Naples Art Institute Download: 258505.pdf View File Title: ByLaws Amended 2021_Naples Art Institute Download: 258508.pdf View File Title: Certificate of Insurance 2022_Naples Art Institute Download: 258507.pdf View File Title: IRS 501(c)(3) Certificate_Naples Art Institute Download: 258504.pdf View File Title: IRS Filing YE2021_Naples Art Institute Download: 258510.pdf View File Title: IRS form 990 Download: 282654.pdf View File Title: OFFICERS & BOARD OF DIRECTORS_NAPLES ART INSTITUE Download: 264992.pdf View File Title: Philanthropic Investment Profile_2023 Guidesheet_NAPLES ART Download: 264994.pdf View File Title: Proof of Active Florida State Status_Naples Art Institute Download: 258509.pdf View File Title: SunBiz Download: 282653.pdf View File Title: Tax Receipt_NAPLES ART INSTITUTE Download: 265174.pdf View File Title: TDC Survey Victor Vasarely exhibition Download: 282639.pdf View File Title: Victor Vasarely survey Download: 282640.pdf View File Title: W-9 2023 Download: 282655.pdf View File Title: W-9 2023_Naples Art Institute Download: 258512.pdf View File Title: Worker Compensation 2022_Naples Art Institute Download: 258506.pdf View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 27 of 29 7.B.1.k Packet Pg. 352 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Previous Submission Upload your E-Verify form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 28 of 29 7.B.1.k Packet Pg. 353 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Naples Art Institute's COI + Worker's Comp documents.docx Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Naples Art Institute's COI + Worker's Comp documents.docx Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art Association, Inc. Application #C2-24-25-0011 Name: Phone: Email: Frank Verpoorten (239) 262-6517 frank.verpoorten@naplesart.org #C2-24-25-0011 Page 29 of 29 7.B.1.k Packet Pg. 354 Attachment: Naples Art Assoc Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Marjorie Kaufman Legal Name Naples Art District, Inc Email mlgkny@gmail.com Primary Phone (646) 637-2964 Alternate Phone (713) 703-9573 Address P.O. Box 111455 Naples, Florida 34108 UNITED STATES Website http://naplesartdistrict.com Applicant Institution None of the Above Applicant Status Organization - Non-Profit Applicant Discipline Visual Arts 501(c)(3) Incorporation Date 11/16/2016 FEIN / Tax ID 81-4525140 Date Organization Formed 11/16/2006 Fiscal Year End Date 04/30 Unique Entity ID (UEI) DUNS Number 000000000 Mission Statement Our mission is to provide our community, and its visitors, with a unique visual and cultural destination that promotes the arts and art education for all ages. Organization History In 2006, five artists/studio owners located in the light industrial park just north of Pine Ridge Road, on Shirley Street and J & C Boulevard, gathered to discuss the possibility of promoting their art studios to the public. Seventeen years later, this original alliance of artists has blossomed into a vibrant network of over 100 working artists - painters, potters, sculptors, silversmiths, woodworkers, photographers, fiber artists, fused glass artisans and a glass blower - representing the largest concentration of professional working artist studios in Southwest Florida. Intertwined with businesses that cater to the trades in design and light industry, the Naples Art District has become a destination for original artwork, art education, and home decor and design. In 2016, the Naples Art District became a 501c-3 non-profit organization. In 2020, Collier County recognized the Naples Art District as a County "Cultural Arts District", with the high concentration of artists studios offering a unique destination for cultural tourism. As noted on the Visit Florida website, "Towns that host artist colonies see a renaissance. Artist colonies are a hub for tourists seeking an "authentic" experience". The 2020 County-wide Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 1 of 34 7.B.1.l Packet Pg. 355 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Strategic Arts Plan reinforces the attraction of working artist enclaves with their research findings showing that over 60% of survey respondents prefer visiting artist studios over museums or any other art venue. Also unique to the Naples Art District, over 90% of our events are FREE and open to the entire community. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 2 of 34 7.B.1.l Packet Pg. 356 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. Naples Art District, Inc DBA For Organization - enter if your current name is different than the legal name Federal ID Number 81-4525140 Organization Web Address naplesartdistrict.com ORGANIZATION ADDRESS Street Address P.O. Box 111455 City Naples State FL Zip 34108 PHONE AND FAX Main Phone Number 239-249-1977 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 3 of 34 7.B.1.l Packet Pg. 357 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title Co-Presidents First Name Sandee/ Steve Last Name Mahler/ Nagy Email Address naplesartdistrict.presidents@gmail.com Phone Number 239-572-1747 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 4 of 34 7.B.1.l Packet Pg. 358 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Naples Art District Enhanced Programming Support 2024-2025 Location of the Project Naples Art District, bordered by Pine Ridge Road to the South, Taylor Road to the West, J&C Blvd to the North and Airport Pulling Road to the East Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2024-10-01 End Date 2025-09-30 Project Type Check all that apply. Marketing Support If Project Type is Other, enter information about the Project Type. What is new about this project? Short Summary of Project The Naples Art District is seeking continued marketing support for advertising and website enhancements to draw visitors from across Florida, the USA and beyond to our open studio tours, multi-day signature events, classes, workshops and collaborative events with other cultural organizations. Our advertising, in and beyond Collier and Lee Counties, helps build awareness of our many free visual art events and establishes our standing as a cultural tourist destination. Our 100+ artist studios are a major tourism attraction providing an authentic experience for cultural arts tourism visitors. These art lovers are 60% more likely than other visitors to spend money during their visit to the Paradise Coast. Highlighting the opportunities to meet our local artists and purchase or commission artwork Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 5 of 34 7.B.1.l Packet Pg. 359 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) direct from the artist will boost eco-tourism. We seek to increase our overall reach even further in the 2024/25 season through continuing TDC grant support. Through previous TDC grant support we have broadened awareness of Collier County’s rich cultural arts offerings and attracted an increasing number of visitors to our galleries, workshops and events. In brief, we are applying for new funding to: • Build upon our new branding and marketing • Expand website capabilities to better capture visitor data and market directly to them. • Enhance social and digital marketing and advertising • Continue print and other media advertising • Support increased frequency of Open Studio events • Support signature multi-day events featuring “crossover collaborations” with other arts disciplines • Support arts enrichment and education Detailed Project Description We are applying for new funding to: • Build upon our new branding and marketing – Thanks to TDC funding last year we hired a professional marketing firm, B Squared Marketing, to design and implement an extensive branding campaign and media plan. New grant funding will help continue this effort. • Expand website capabilities to better capture visitor data and market directly to them. – Thanks to TDC funding last year, we redesigned our website, www.naplesartdistrict.com, to be consistent with our new branding and enabled our website to have increased interactivity, functionality, improved navigation speed and enhanced search engine optimization. – Our improved website has a higher number of visitors with longer average stays. New grant funding will add new capabilities to increase the effectiveness of our site. • Enhance social and digital marketing and advertising • Continue print and other media advertising • Support increased frequency of Open Studio events – Last season we increased our Open Studios events from twice monthly to weekly events with special Saturday and evening hours to attract even more visitors into our hub of working artists. • Support signature multi-day events featuring “crossover collaborations” with other arts disciplines – “Artful Arrangements” ( a collaboration with local floral designers and Ikebana International) brought hundreds of visitors into our artist studios. – New for this season will be “Palate to Palette” and “Perfect Pairings”, two “crossover collaborations” with local chefs/restaurants – Other new initiatives in the summer and shoulder seasons are being actively discussed and planned. • Support arts enrichment and education Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 6 of 34 7.B.1.l Packet Pg. 360 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) • Increase opportunities to engage with our artists and collaborate with other cultural arts organizations • 2023/24 examples included: – “ Frida Khalo Artistry Re-Visited”: collaboration with Collier County’s Arte Viva! Initiative exhibited in the County Commissioners Meeting Room in January and at the County Jury Waiting Room in February – Specialty “Behind the Scenes” tours of our art studios supplied for numerous groups in the community such as Friends of Artis, Naples Newcomers and Rotary. – World Art Day: collaboration with the United Arts Council to celebrate all forms of artistic expression, with 15 different performances for visitors to enjoy free of charge. – Collaboration with Naples Zoo for Art Festival at the Naples Zoo. – Collaboration with Naples Botanical Gardens for Art In The Gardens. Our 2024/2025 planned Events Calendar is detailed below: Fall • Collaborations with Arte Viva! “ Frida Khalo Artistry Re-Visited”. Exhibition of the original artwork by NAD member artists created in the color palette and style of Mexican artist Frida Kahlo honoring her inspiration to artists and the art world. Creative portraiture of Frida and large colorful murals created by our artists. (New Exhibition Location in Immokalee to be determined). October-November • Dia de los Muertos: On-going collaboration with the Naples Botanical Garden, building on our successful shared 2022 Ricardo Soltero artist residency. • Lineup of art classes held in various artist’s studios October-November • Dia de los Muertos: On-going collaboration with the Naples Botanical Garden, building on our successful shared 2022 Ricardo Soltero artist residency. • Lineup of art classes held in various artist’s studios November • "Palette to Palate”: pairing NAD member artists paired with local restaurants. Live evening painting demonstrations in those venues to introduce the Naples Art District to a wider audience. (In planning process. This event would be held in local restaurants) • Culinary Art Fest “Perfect Pairings”: Local chefs create signature dishes inspired by the original artwork of our local artists. (In planning process. This event would be held in our studios). • Every Thursday Open Art Studio Tour: The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations. • Weekend Open Art Studio Tour: The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations focusing on classes taught in the Naples Art District. • Lineup of art classes held in various artist’s studios Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 7 of 34 7.B.1.l Packet Pg. 361 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) December • Arte Viva!: Highlights the work of two artist members of Hispanic heritage. Special demonstrations and presentations on how the artist's cultural heritage has shaped their artistic style. Promotion of these artists and their heritage on our social media, website and email newsletter. • Every Thursday Open Art Studio Tour —The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations. • Art After Dark: A fun and festive free evening in our art studios recognizing Feliz Navidad traditions with some Tapas Tastings. • Arte Viva!: Naples Art District Collaboration with Naples Zoo for Plein Air Art Festival in the new South American Exhibit (Date to be determined) • Lineup of art classes held in various artist’s studios January • Every Thursday Open Art Studio Tour: A fun, festive and free opportunity to visit 100+ artists in their working studio settings. • Art After Dark: A fun and festive free evening in our art studios • Collaboration with Naples Botanical Garden for Art In The Gardens, with plain air live painting by Naples Art District artists, and an evening party to exhibit the botanical paintings. • “Artful Arrangements”: Multi-day signature event of original artwork interpreted in floral designs, “crossover collaboration” with local professional Floral Designers, the Naples Garden Club and Ikebana International. An adaptation of the very popular “Art in Bloom” offered in art museums around the country and received in Naples with great success. • Lineup of art classes held in various artist’s studios February • Every Thursday Open Art Studio Tour: The opportunity to visit 100+ local artists in their working studio settings. • Plein Air Fest at Waterside Shops or another venue (Plans still under discussion) • Weekend Open Art Studio Tour—The opportunity to visit 100+ local artists in their working studio settings. • Lineup of art classes held in various artist’s studios March • Every Thursday Open Art Studio Tour: The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations. • Weekend Open Art Studio Tour: The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations focusing on classes taught in the Naples Art District. • Collaboration with Naples Zoo for Plein Air Art Festival at the Naples Zoo. • Lineup of art classes held in various artist’s studios Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 8 of 34 7.B.1.l Packet Pg. 362 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) April • Every Thursday Open Studio Tour :The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations. • World Art Day Collaboration with United Arts Collier • Weekend Open Art Studio Tour and Live Performances (Music, Dance, Poetry Readings, Storytelling, Acting, Improv): Family Focused with Special Children’s Programming. Plus—the opportunity to visit 100+ local artists in their working studio settings. (Collaboration under discussion) • Lineup of art classes held in various artist’s studios May - October • Lineup of art classes held in various artist’s studios • Plans to expand our program offerings in the shoulder seasons, dependent upon the TDC grant funding. Live art demonstrations and classes will be offered and schedules will be advertised through various media and posted to our Naples Art District website. Additional Events • VIP BEHIND THE SCENES Art Studio Tours. Numerous organizations have already booked specialty tours of the Naples Art District with VIP receptions for their constituencies, including: – Friends of Artis Naples – The Naples Newcomers – The Pelican Bay Women’s League – Rotary Clubs – The Interior Design Society – Collier Builders Association – Pelican Bay Women’s League – Women’s Cultural Alliance • We are also in conversation with Naples Trolley and Tours and the Hotel Concierges to provide speciality art studio tours to hotel guests and convention visitors. What are the artistic and cultural goals and vision for this project? Our artistic and cultural intention is to ignite an awareness and share the exciting adventures of artistic discovery with people of all ages and all backgrounds in and beyond Collier County. We want to introduce and create awareness of the many genres of the visual arts created by our 100+ member artists. Throughout the year, thousands of visitors engage with our artist members in their studios, at our many special events, in our art workshops and classes, at art exhibitions/festivals, through specialty tours and our collaborative community events. Meeting our artists enables visitors to the Naples Art District to gain an appreciation of visual arts in a wide array of mediums. As the largest provider of art classes with Collier County, we have also enabled hundreds of visitors to engage Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 9 of 34 7.B.1.l Packet Pg. 363 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) in our classes and workshops to discover their own inner artist. Consistent with the goals for ARTE VIVA!, we also want to create an appreciation for the contributions of artists with Hispanic heritage who are member artists of the Naples Art District creating artwork influenced by their cultural background. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Building on our successful 2023 Frida Fest, we offered “Homage to Pablo Picasso” in 2024 with our artists creating artwork inspired by Picasso’s legacy. In 2024/25 we plan to highlight exhibitions of artwork created by member artists of Hispanic descent. As in past seasons, we are always eager to cooperate with other county arts initiatives. Our artists will participate in Dia de Los Muertos in collaboration with the Naples Botanical Garden. Our Plein Air Painting Festival at the Naples Zoo will include their new South American exhibits. We hope to confirm additional venues in Immokalee for our “Frida Khalo Revisited” exhibition of our artists’ Frida Khalo inspired artwork and murals which were displayed in the Commissioner’s Meeting Room and the County Jury waiting Room this past season. How will this project promote and drive tourism to Collier County/the Paradise Coast? Collier County is known for our vibrant working artist enclave with diverse cultural offerings. Our marketing reach will include profiled art lovers, collectors, students and artists, as well as key prospective travelers and visitors and prospective new residents to Paradise Coast. To support our goal to create awareness of 100+artists’ original artwork, the Naples Art District will be also promoting visibility for Collier County in some unique print and digital media, such as the widely read print and online editions of Home & Design and Florida Design. Our use of such media, which is not utilized by other Collier County arts organizations, will help attract additional cultural tourism. We feature the CVB/TDC “Collier is Culture” in a full page ad in our seasonal Naples Art District catalogue, which is widely distributed in our studio settings and throughout other many cultural and business venues in Collier and Lee counties. Our website homepage features the Paradise Coast logo as a committed supporter of our arts events and initiatives. Our collaborations with other arts and cultural organizations within Collier County also reinforce arts and cultural tourism and provide logo recognition for CVB/TDC. All of our out-of-county advertising recognizes the support of the CVB/TDC. Our advertising materials will include the Paradise Coast logo and link, where potential visitors can access a wealth of information about other county offerings. Driving tourism to Collier County may be especially effective with our 2024/25 marketing emphasis on our newly redesigned website and publications as further detailed in our marketing plan. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 10 of 34 7.B.1.l Packet Pg. 364 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Tracking the results of our media campaigns, we will collect and share our data and results including collected zip codes of visitors to Collier County. We will also share the chosen advertising vehicles which we feel are most effective in driving tourism to Collier County with other county arts and cultural organizations and with the TDC. What is the impact on this project and your programming if this funding is not received? If funding is not received we will have to significantly reduce our planned marketing and advertising campaigns; this will likely result in reduced attendance at our many events and reduced income for our member artists. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 11 of 34 7.B.1.l Packet Pg. 365 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Research from the 2020 Collier County Strategic Arts Plan showed that artist’s studios were the leading preference for visitation to art venues, preferred even over museums and art centers. Our most important marketing goals are to: • Promote cultural tourism to Collier County by raising awareness of the Naples Art District as the largest concentration of working artists and open studios in Southwest Florida • Bring new visitors to Collier County and extend the stay of ongoing vacationers/visitors by raising awareness of our wide offerings of art activities for all ages. With over 50 art classes and workshops offered in our studio settings, Naples Art District is the largest provider of art education in Collier County. • Drive awareness and preference for travel to the Paradise Coast through collaboration on county-wide programs, such as Arte Viva! to garner increased engagement of visitors. Our marketing plan will support these goals through an advertising media mix and channels aimed at the art Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 12 of 34 7.B.1.l Packet Pg. 366 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) and tourism market, with a heavy emphasis on reaching the tourism market and visitors to the county. Target Audience Our targeted audience includes: • Art enthusiasts • Art collectors • The interior design industry • New home buyers • Visitors considering moving to Naples for work or retirement • Visitors and residents who enjoy taking art classes and workshops • People who enjoy travel, dining out, visiting art venues, and attending theatre events • Affluent visitors with college or advanced degrees Advertising Strategy Our advertising plan will reach this audience with a combination of print media, digital media (both paid and campaigns to support our goals, build our tracking system to measure results, and identify/share the most effective channels and media mix. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. • Continue to build our Naples Art District email list by capturing emails from website visitors • Launch a monthly e-newletter including upcoming event • Invest in Mail Chimp to manage our communications and track results What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. • Increase our targeted audience reach by continuing to utilize print media in publications specific to the art, interior design, the hotel and convention industry, and tourism markets with particular emphasis on the Sarasota, Tampa/St. Pete markets • Focus on publications specific to the tourism market such as: – Collier County Paradise Coast Visitors Guide – Chamber of Commerce Naples On the Gulf – Concierge Image – Neapolitan Magazine – MustDo Naples – Naples Illustrated • Advertise in art guides to raise awareness of the Naples Art District as a cultural attraction. – Florida Art Guide Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 13 of 34 7.B.1.l Packet Pg. 367 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) – SWFL Guide to the Arts – SWFL Annual Visitors Guide • Use grant funding to expand advertising in interior design publications to reach new and potential new homeowners. – Home & Design – Florida Design – SWFL Relocation Guide – Florida Design Art Sourcebook • Use grant funding to advertise in American Art Collector magazine, a national publication with an extensive, concentrated reach to art enthusiasts and collectors – In 2022-23, the Naples Art District was featured in their December Destination Guide, and we had a featured editorial in their February issue. – In 2023/24, we missed their deadlines with the uncertainty of the approval of the TDC grants. Advertising again in the American Art Collector would be dependent on an early commitment of TDC funding. • Increase collaborative advertising with local arts organizations – Naples Art District ads appear in Playbills for Gulfshore Playhouse and Naples Players – We reciprocate with a full page ad for these arts organizations in our seasonal catalogue – Full page ad in the Artis Naples Playbill funded by a generous private donor. • Expand our use of other printed marketing collaterals, such as our Four-fold rack-card pamphlet, within and beyond Collier County, in visitor centers, hotels, and tourism locations • SWFL Regional Airports – New for the 2024/25 season, we are exploring options to advertise Naples Art District at RSW through a banner ad or a possible exhibition of artwork created by our member artists. – The Naples Airport also has an exhibition space which we hope to populate with a 2024/25 exhibition of our member artists in collaboration with United Arts Collier. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. • Print up to 10,000 copies of our full color seasonal catalogue which is widely distributed in our studios throughout the year and placed in many other arts organizations and businesses throughout the county. New this season, the catalogue will include opportunities for reciprocal advertising with other arts organizations within and beyond Collier County, giving us yearlong visibility in their Playbills or other publications. • Print over 1,500 copies of the event brochure for our signature annual event, Artful Arrangements: Original Artwork Re-Imaged in Floral Designs. • Design and print “Save the Date” double sided postcards featuring upcoming events, such as our World Art Day collaboration with United Arts Collier, and our Plein Air Painting Festivals at the Naples Botanical Garden and Naples Zoo. • Produce and print a four-fold Naples Art District promotional brochure featuring a map with our location and Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 14 of 34 7.B.1.l Packet Pg. 368 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) the studio addresses of our 100+ artist members which can be used in visitor’s centers, hotels, and other tourism locations as a rack card. This new fourfold brochure may also be used for a direct mail campaign. This fourfold could be used for EDDM/Every Door Direct Mail in cities outside of Collier County if funds were available to implement this program. • Potentially update the successful 2,500 eight page foldout brochures printed last year highlighting over 50 classes offered yearlong in the Naples Art District with descriptions of all of these classes and information for registration. When introduced last season, this brochure had a “wow” factor for everyone opening it to see the broad array of our art education offerings. As noted, the Naples Art District is now the largest provider of art education in Collier County. We will evaluate updating a brochure for the coming season, alongside our newly designed website which features our classes and has been very effective in generating class registrations. • Expand advertising usage of the new direct mail Naples Art Guide printed in collaboration with Integrity Publishing last year. Naples Art Guide featured both advertising by our individual artist members and general promotion of the Naples Art District and our events and was direct mailed to targeted neighborhoods, interior designers and placed in high traffic tourism locations, including the main venue for the Naples Trolley. As this partnership has proved to be very beneficial in drawing new visitors into our studios, we plan to expand on this print advertising with two editions optimally in the coming year. What types of digital advertising are you planning for this project? If not applicable, enter N/A. • With the use of TDC funds we can continue to implement and expand our digital advertising plan developed in collaboration with B Squared to enable a broader geographical reach and the potential to engage with a larger targeted audience. Results of our digital advertising campaigns are measurable, trackable to assess effectiveness, and cost-effective. • Specifically we plan to increase the following ongoing digital campaigns: – Paid social media ads on Facebook and Instagram. A very measurable and cost-effective way to reach our targeted audience. (Analytics are included in this application for review.) As an example, in the month of April, we spent $500 on carousel ads for Facebook and Instagram, which resulted in: Clicks - 2,216, Impressions - 90,603, Reach - 48,905. Examples of our targeted audience include those that have been to museums, art galleries, art festivals, cultural events, audiences interested in weekend travel, art and culture, and those who have museum or art apps on their devices. Elements include using a variety of ads, retargeting those who engage, and leveraging similar look-alike audiences. Targeted locations include Charlotte County, Palm Beach County, Sarasota County, Miami-Dade County, Pinellas County, Broward County – Google Ad Words - PPC. As an example in April we had : Clicks – 1.31K , Impressions - 36.8K, Cost - $409, CTR 3.56%. Our click through rate was 1.12% better than the industry average of 2.44%. Average cost- per-click was $0.31. The geographic locations of people who interacted with our ads included Tampa, Clearwater, Sarasota, West Palm Beach, Fort Lauderdale, and Miami • With a larger investment in digital campaigns such as the above two, we will be able to expand our reach into more geographic locations and a larger targeted audience. Having a robust, dynamic website is a critical Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 15 of 34 7.B.1.l Packet Pg. 369 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) marketing element for enabling these successful digital campaigns. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Our goals are to – Increase Naples Art District Instagram and Facebook followers – Post three times per week to promote Naples Art District events, highlight the work of individual member artists and feature artists who have won recognition and awards within our community. • Expand the use of reels and stories on Instagram to increase engagement and followers. New for 2024/25, we plan to create new video content to improve engagement and garner more “likes”, “shares” and click throughs. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. Goals for our website include: – Increase the number of visitors to raise awareness and engagement – Continue to capture and grow our email database of visitors who register for monthly e-newsletters. – Create an on-line gallery for visitors to see the variety of artwork created by our 100 member artists – Expand our use of video content to encourage visitors to stay on our website longer – Continuously update content to ensure its relevant and engaging including the interactive map, artist listings, class schedules and events • In the 2023/24 season, TDC funding enabled us to totally re-design our website, www.naplesartdistrict.com, achieving consistency with our new branding look, creating easier visitor navigation and greater search option optimization. • For 2024/25, we hope to use TDC funding to continue updating, enhancing and expanding the capabilities our website, a critical component of our overall marketing initiatives. – Updating: Our website must be continuously updated to keep our information current and our home page fresh and appealing. Critical updating includes: • An interactive map showing all locations for our 100+ artists with a hover and click through to an individual page on our website for each artist, showing their artwork images, their photo and a mini bio. • Information on classes offered to the public • Special events, open studio information, special interest tour information – Enhancing: • Add an on-line gallery feature promoting the original artwork of our artists with on-line sales to raise funds for the Naples Art District and benefit our members. – Expanding website data tracking capabilities: • Build new, attractive landing pages with a call to action to encourage visitors to spend even more time on our website in order to track results of our advertising. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 16 of 34 7.B.1.l Packet Pg. 370 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) • Enable collection of visitor data • Increased capture of visitor emails for marketing • Enhance ability to track visitors by specific geographic location • From January 2024 to April 2024 our new website analytics showed that nearly half of visitors were from outside of the state of Florida. (Georgia, New York, and Virginia were the top three states). Analyzing our Florida visitors by more specific geographic location would enable us to target our advertising in additional Florida cities in the future with TDC grant funds. Describe any radio advertising campaigns. • TDC funding would enable us to continue running several 15 second spots on WGCU radio to extend our audience reach. The WGCU radio and signal area includes a footprint of more than 1.5 million people including Collier, Lee, Charlotte, Sarasota, DeSoto, Highlands, Glades, Hendry, Palm Beach, Broward, Miami-Dade, and Monroe counties. • We would like to continue the current programming and also expand our broadcast reach to include WINK-TV with both 30 second and 15 second spots as well as WGCU/PBS. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. • TDC funding would enable us to continue our current programming and also expand our broadcast reach. – Currently we've worked with PBS/WGCU as a non-profit organization sponsor to create a 30 second TV ad that aired 16 times over a two-week period on PBS Encore, PBS Primetime, PBS Primetime News and WKND how-to shows. The result of our PBS TV campaign was 97,000 total adults 18+ were reached (based on Nielson Impressions/1000). We launched a second tv spot which will aired through March 2023. We were able to repurpose these broadcast spots for use on our website and for social media posts. – We would like to expand our broadcast reach to include WINK-TV with both 30 second and 15 second spots as well as WGCU/PBS. – We would also like to create five or six short, professionally produced videos for use on our website and in embedded video banner ads, also enabling more interactive social media posts. Having a video tour of the Naples Art District on our website would help promote our community as a county- designated cultural art destination and build awareness that Collier County is home to the largest concentration of working artists in Southwest Florida. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. • Although not billboard advertising specifically, we have used large painted murals to attract attention for those visitors coming into our neighborhood. This has been very effective for us in drawing attention to our artist studios. Describe any other marketing initiative you are planning for this project. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 17 of 34 7.B.1.l Packet Pg. 371 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) If not applicable, enter N/A. • Continue to nurture our relationship with local hotel concierges and marketing managers. – Last season, we provided both groups with a “VIP Behind the Scenes Tour” of our studios to meet many of our artists. They watched silversmiths forge their handcrafted jewelry, glassblowers and woodworkers create their artistry and painters create art on canvases. Feedback on this tour was excellent. We will continue to nurture these relationships with the local hotels in the year ahead. – Representatives of Naples Trolley and Tours have approached us with the possibility of providing similar VIP private tours to hotel guests visiting from out-of-town or conventioneers; we hope to work collaboratively with hotel concierges and marketing managers on this initiative in the coming year. • Collaborate with other Collier arts and cultural organizations to enhance media buys and promote longer tourism stays. Work together with the county to promote the wide array of cultural arts opportunities here on the Paradise Coast. Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 18 of 34 7.B.1.l Packet Pg. 372 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April 2024 Collier County 5,000 Lee County 1,000 Other Florida 500 U.S. - Out of State 300 International 50 Unknown 1,000 SubTotals:7,850 Grand Totals:7,850 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 19 of 34 7.B.1.l Packet Pg. 373 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. • Catalogue: The Naples Art District seasonal catalogue to be published in September 2024 will feature a full page ad promoting the CVB/TDC “Collier is Culture.” We print around 10,000 copies of the catalogue and it will be widely distributed in our studio settings and throughout other many cultural and business venues in Collier and Lee counties. • Website and Marketing Materials: The TDC/Paradise Coast logo will continue to appear on our website homepage as a committed supporter of our arts events and initiatives. The logo will also appear prominently on most of our marketing materials. • All of our out-of-county advertising recognizes the support of the CVB/TDC. Our advertising materials will include the Paradise Coast logo and link, where potential visitors can access a wealth of information about other county offerings. Driving tourism to Collier County may be especially effective with our 2024/25 marketing emphasis on our newly redesigned website and publications as further detailed in our marketing plan. • Our collaborations with other arts and cultural organizations within Collier County also reinforce arts and cultural tourism and provide logo recognition for CVB/TDC. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 20 of 34 7.B.1.l Packet Pg. 374 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 20,000 Lee County 10,000 Other Florida 4,500 U.S. - Out of State 300 International 200 Unknown 0 SubTotals:35,000 Children Totals Estimated Attendance Collier County 1,500 Lee County 300 Other Florida 100 U. S. - Out of State 50 International 50 Unknown 0 SubTotals:2,000 Grand Totals:37,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 21 of 34 7.B.1.l Packet Pg. 375 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 0 Average Ticket Price Child If free, enter $0 0 Total Yearly Attendance For Organization - Adults 35,000 annually at district Open Studio, off-location Community Collaborative and all Special Events Total Yearly Attendance for Organization for Adults from Collier County 20,000 Total Yearly Attendance - Children 2,000 primarily at off-location Community Collaborative and Special Events How will you collect attendance figures reported in the attendance projections? The Naples Art District does not have an admissions gate and 90% of our events are free. Therefore it is challenging to collect exact attendance figures and data. Our attendance tracking methods include tracking: • Digital registrations • Email registrations • In-studio visit documentation • Class registrations • Special events attendance records – Private VIP tours generated just over 1000 new visitors to our artists’ studios. – Artist exhibition openings – Our fundraising gala, the Arty Party at FineMark Bank, a corporate partner, introduced an additional 500 guests • Brochure distribution at events • Informal data we collect on our “clickers” when visitors come into our studios • Tickets and admission sales records for collaborative events Painting Festivals at the Naples Botanical Garden and Naples Zoo demonstrated total attendance of over 4,000 unique visitors to the Naples Art District. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 22 of 34 7.B.1.l Packet Pg. 376 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 23 of 34 7.B.1.l Packet Pg. 377 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? The Collier County Strategic Plan Research indicated that artist studios are the preferred venue for cultural tourists. Visit Florida reports that he opportunity to meet local artists provides an “authentic experience” that is important to travelers. We have recently begun to work with the Collier County Convention and Tourism Bureau, Specialty Markets and Convention/Meeting Planning, to provide activities in the Naples Art District for those booking corporate and other meetings in Naples. We have provided a list of over ten options to enhance the stay of these visitors with art related programming such as “Sunset Painting on the Beach”, a Glassblowing Experience, or a “Behind the Scenes Tours" of our studios. Partnering with hotel concierges and marketing executive will help us to better calculate hotel stay analytics specifically related to a visit to the Naples Art District. We also hope to partner with several local hotels to promote our classes and wide array of visual arts events in order to track hotel stays for our events. As part of our 24/25 TDC grant funding, we would advertise in the Naples Grande’s Neapolitan Magazine, the Concierge Magazine, the CVB. Paradise Coast Magazine and the Chamber of Commerce print magazine. We will make every effort in our marketing next year to continue to create visibility for the county’s ARTE VIVA initiative. We will continue to widely market the Naples Art District as the largest concentration of working artists in Southwest Florida, expanding opportunities to meet and interact with our 100+ artist members. We feel collaborative advertising with other arts organizations targeted to cultural tourists will lead to more overnight stays motivated by a unique variety of arts-related activities, including a visit to the Naples Art District. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 24 of 34 7.B.1.l Packet Pg. 378 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) 0 Room Block Rate 0 List any hotels in your room block. N/A Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 25 of 34 7.B.1.l Packet Pg. 379 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 174,620 228,999 206,875 Operating Expense 201,465 276,122 195,120 Project Expenses Total artistic fees for this project $14,000 Total expenses for this project $61,000 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $52,725 B. Contributed income $0 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash)$22,275 F. Total project cash income $75,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $14,000 B. Production Costs (personnel, equip.)$0 C. Space rental $0 D. Marketing (publicity, etc.)$61,000 E. Other expense $0 F. Total project cash expense $75,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 26 of 34 7.B.1.l Packet Pg. 380 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Artful Arrangements Corporate Supporters 0 FineMark Bank 15,000 Fifth Third Bank 5,000 Misc. Donors 3,800 SubTotals:$23,800 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation Naples Art District Business Donors 0 International Design Source 2,500 Misc Businesses 14,500 Private Capital Management 2,500 Hadinger Flooring 2,500 Misc. Businesses 3,000 SubTotals:$25,000 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation Misc Non Profit Individual & Foundation Donors 0 Art & Gail Edwards Donor Advised Fund 20,000 Naples Botanical Garden 1,200 Misc Individuals 5,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 27 of 34 7.B.1.l Packet Pg. 381 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Milwaukee Foundation 2,000 SubTotals:$28,200 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation Restricted Donations 0 Anonymous - Artis Playbill 8,000 SubTotals:$8,000 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$85,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 28 of 34 7.B.1.l Packet Pg. 382 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 1,000 +1,000 =2,000 Print Advertising 28,000 +28,000 =56,000 Other Print Materials 0 +0 =0 Digital Advertising 10,000 +10,000 =20,000 Social Media 0 +0 =0 Website 6,000 +6,000 =12,000 Radio 0 +0 =0 Broadcast 10,000 +10,000 =20,000 Video 6,000 +6,000 =12,000 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 14,000 +14,000 =28,000 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$75,000 +$75,000 =$150,000 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 0 +0 =0 Exhib. Fees /Perf. Rights 0 +0 =0 Equipment/Supplies 0 +0 =0 Materials - Costume,Wigs No TDT 0 +0 =0 Materials - Lighting 0 +0 =0 Materials - Rentals 0 +0 =0 Materials - Scenic 0 +0 =0 Materials - Sound 0 +0 =0 Materials - Other 0 +0 =0 Signage/Collateral No TDT 0 +0 =0 Personnel - Ind Contract 0 +0 =0 Personnel - Staff No TDT 0 +0 =0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 29 of 34 7.B.1.l Packet Pg. 383 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 0 +0 =0 Transportation - Personal No TDT 0 +0 =0 Venue Rental 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$0 +$0 =$0 Expense Totals:$75,000 +$75,000 =$150,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 30 of 34 7.B.1.l Packet Pg. 384 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. The "Project" Budget refers to the Out of County Advertising Budget associated with the County Grant program. The expenses are detailed on the previous page and include advertising costs, associated design and production costs, and website landing pages. The website landing pages are critical for connecting out of county visitors to our artist studios, classes and district events. In addition to tracking out of county visitors who are interacting with our print, digital and social media advertising, it guides those visitors directly to the Paradise Coast Web page through a link on our front page. The Naples Art District brings in revenue through our membership dues and donations that support our ability to match the County grant. A summary of our donation budget is provided within the section on Sponsorship Detail. These donors have consistently donated each year to the Naples Art District and have pledged to continuing supporting us through the 2024/2025 season. Enter any other general explanations you feel are necessary. List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. N/A Upload any .pdf files for any financial explanations if needed. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 31 of 34 7.B.1.l Packet Pg. 385 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: Tax Form 2022 Download: 282292.pdf View File Title: Naples Art District ByLaws Download: 260811.pdf View File Title: Florida Status Report Download: 260840.pdf View File Title: W9 Download: 282288.pdf View File Title: FDACS Status 2024 Download: 282393.pdf View File Title: Insurance Certificate 2024 Download: 282396.pdf View File Title: Naples Art District Board 2024-5 Download: 282395.pdf View File Title: Sec of State Filing 2024 Download: 282289.pdf View File Title: Additional Insured Download: 260832.pdf View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 32 of 34 7.B.1.l Packet Pg. 386 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Previous Submission Upload your E-Verify form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 33 of 34 7.B.1.l Packet Pg. 387 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. MasterCertificate2023to2024-CollierCountyBoardofCountyCommissioners.pdf Worker's Comp Coverage Not applicable Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. NAD Submission Letter Regarding Worker's Comp & Tax Certificate.docx Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Art District, Inc Application #C2-24-25-0007 Name: Phone: Email: Marjorie Kaufman (646) 637-2964 mlgkny@gmail.com #C2-24-25-0007 Page 34 of 34 7.B.1.l Packet Pg. 388 Attachment: NAD Application FY 2024-2025 Category C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Trisha Griffin Legal Name Naples Botanical Garden, Inc. Email tgriffin@naplesgarden.org Primary Phone (239) 643-7275 Alternate Phone (239) 325-1931 Address 4820 Bayshore Drive Naples, Florida 34112 UNITED STATES Website https://www.naplesgarden.org/ Applicant Institution Other Museum Applicant Status Organization - Non-Profit Applicant Discipline Multidisciplinary 501(c)(3) Incorporation Date 03/23/1994 FEIN / Tax ID 65-0511429 Date Organization Formed 01/01/1993 Fiscal Year End Date 06/30 Unique Entity ID (UEI)LCKDBMGF2E87 DUNS Number 038914672 Mission Statement Naples Botanical Garden conserves the plants and habitats of the tropics, cultivates beauty, offers knowledge, and inspires the protection of nature. Organization History Naples Botanical Garden (the Garden) is dedicated to its mission by offering education programs, interpretation, and mission-related arts and cultural exhibits, shows, and festivals where plants and people thrive together. Founded in 1993, the Garden is an independent 501(c)(3) organization operating a 170-acre site showcasing conservation practices and natural habitats for wildlife accommodating 250,000 visitors annually. The Garden is staffed by 165 employees and supported by volunteers who provided 11,205 hours in 2023. The Garden received the Award for Garden Excellence (American Public Gardens Association) in 2017 and the Award for Museum Excellence (Florida Association of Museums) in 2018. In 2017, the Garden was ravaged by Hurricane Irma and rebuilt with renewed emphasis on climate resilience, natural water management, conservation, and a determination to make the Garden a Garden for All – where barriers of income and language do not prevent the public from enjoying and learning at the Garden. In 2020, in response to the pandemic, the Garden transitioned its focus to presenting inspiring experiences, engaging exhibits, and Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 1 of 28 7.B.1.m Packet Pg. 389 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) cultural opportunities through virtual programs and self-guided activities. In 2022, the Garden was seriously impacted by Hurricane Ian, emphasizing the need to expand our attention to nature-based solutions – like our Beach Dune Restoration Project – that seeks to provide restoration and resiliency while protecting Southwest Florida from the impacts of intensifying storms, rising seas, warming temperatures, and related threats. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 2 of 28 7.B.1.m Packet Pg. 390 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. Naples Botanical Garden, Inc. DBA For Organization - enter if your current name is different than the legal name Naples Botanical Garden Federal ID Number 65-0511429 Organization Web Address naplesgarden.org ORGANIZATION ADDRESS Street Address 4820 Bayshore Drive City Naples State FL Zip 34112 PHONE AND FAX Main Phone Number 239.643.7275 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 3 of 28 7.B.1.m Packet Pg. 391 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Fax Number CHIEF EXECUTIVE INFORMATION Chief Executive Title President & CEO First Name Donna Last Name McGinnis Email Address dmcginnis@naplesgarden.org Phone Number 239.325.1938 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 4 of 28 7.B.1.m Packet Pg. 392 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Seasonal Support for Día de los Muertos and Johnsonville Night Lights 2024-2025 Location of the Project Naples Botanical Garden, Collier County Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2024-11-02 End Date 2025-01-05 Project Type Check all that apply. Exhibition Performance Festival Event Marketing Support New If Project Type is Other, enter information about the Project Type. What is new about this project? Día de los Muertos: VIP night / Night Lights: Discounted tickets for late time slots & new lighting Short Summary of Project Día de los Muertos (Day of the Dead) is an event at Naples Botanical Garden, with origins in Mexico, that entertains approximately 3,500 visitors over the annual weekend celebration to be held from November 2-3, 2024 as part of the ¡ARTE VIVA! countywide promotion. The Garden shares the significance of this holiday and its rich culture through special displays, tours, and arts and crafts stations. Live music, dance Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 5 of 28 7.B.1.m Packet Pg. 393 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) performances, and food provide something for the whole family to enjoy. Johnsonville Night Lights in the Garden is an annual event running for the 16th consecutive season. This cherished event, with 56,229 guests last year, will run for 35 nights from November 29, 2024 - January 5, 2025 (excluding Christmas Eve, Christmas Day, and New Years Eve). A favorite of residents and visitors from around the globe, this professionally produced lighting exhibit features spectacularly lit displays highlighting our world-class botanical collection. Both of these events align with Collier County's mission to deliver high-quality programs to meet the needs of residents and visitors, especially during the shoulder season; and the Garden's mission to inspire, by being a place where plants and people thrive together. Detailed Project Description DÍA DE LOS MUERTOS The Día de los Muertos Festival is a two-day celebration weekend event at the Garden. It is one of the most important holidays in the Latin world, originating in Mexico as a fusion of Aztec and Catholic traditions, focusing on honoring the dead and commemorating loved ones passed. It is celebrated mostly in Mexico and some parts of Central and South America. Recently it has become increasingly popular among Latino communities in the United States. This event honors departed loved ones and is a time in which the living commune with the dead; it is a happy, colorful celebration focused on the family. The Garden will host live musical performances and Mexican Folkloric dance, festive hands-on activities for the family, food and drink specials in Fogg Café, a community ofrenda (offering), and photo opportunities. Additionally, a La Calavera Catrina exhibit will be on display and we will offer a separately ticketed extended evening hours opportunity to allow for sunset viewing of the large-scale, fiberglass skeleton figures. Daily activities, exhibits, and events are included with the price of regular admission (currently $27 for adults, $12 for children under 18, and free for children 3 and under). One of the most recognizable icons of Día de los Muertos is La Catrina, a figure born out of Mexican social satire traditions and Mexican icons that is still depicted today in celebration of the holiday, serves as the inspiration for La Calavera Catrina. In 2023, the Garden commissioned Los Angeles-based Mexican artist Ricardo Soltero to create four eight-foot tall Catrina sculptures based on the traveling exhibit held at the Garden in 2022. Each colorful statue highlights different aspects of Mexican culture and Día de los Muertos celebrations. The sculptures will be presented throughout the Garden along with a presentation of horticultural installations, interpretive signage, and related displays. "We believe that there are three deaths," explains Soltero, the first is when the soul leaves the body; the Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 6 of 28 7.B.1.m Packet Pg. 394 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) second when the body is interred in the earth; and the final "is when nobody remembers you." Día de los Muertos, he says, "is a way of celebrating the person, the memories of that person, and keeping them alive." There are many hallmarks of the holiday of which the Garden incorporates such as ofrendas. An ofrenda, or memorial for departed loved ones, translates as "offering," and families create altar-like tributes laid out with favorite foods and mementos, photos, candles, and marigolds. When honoring both children and adults, families redecorate the ofrendas during Día de los Muertos, shifting from keepsakes such as toys to more mature displays. This proposed Mexican themed event supports the Collier County Arts & Culture Strategic Plan to promote Collier County as an arts and culture destination. Similarly, it supports the Tourist Development Council’s mission and vision to promote distinctive world class vacation experiences resulting in positive economic growth and to be a desirable year-round tourist destination, especially during the shoulder season of November. According to the Council’s Strategic Plan 2019 survey, “…a vibrant arts and culture industry helps local businesses thrive.” Grant funding for Día de los Muertos from the Collier County Tourist Development Council will help to accomplish the celebration of the rich and diverse Hispanic and Latin heritage that exists across Collier County through these cultural offerings. While promoting tourism in Collier County, the success of these exhibitions and activities will also afford Naples Botanical Garden vital funding to support our mission areas of conservation and education. JOHNSONVILLE NIGHT LIGHTS IN THE GARDEN Johnsonville Night Lights in the Garden features plants aglow with brilliant color that transform the Garden into a family-friendly tropical winter wonderland, becoming a magical place to celebrate the holidays and cooler evenings. This festive event highlights our living collections in a way that makes the plants the focus. Every color choice throughout the Garden during Johnsonville Night Lights is intentional. Upon entering the Garden there is a breathtaking palette of sunset colors that mimic the transition from day to night in our corner of the world. In the Scott Florida Garden, for instance, there are concentrations of yellow and purple, a nod to our native flowers such as tickseed, the state wildflower; Florida paintbrush; beautyberry; partridge pea; Stokes’ aster; verbena; St. John’s wort; salvia; and goldenrod. Even the touches of blue hint of nearby waters. Following the Garden’s pathways along the fringes of Lake Tupke, there are Caribbean colors that reflect the fruits of the tropics. The Garden transforms with colorful lights in a way that inspires people to engage with plants so that they can rediscover the natural beauty of flora from the tropics and subtropics. An annual tradition for many families, including residents and returning tourists, the Garden sparkles with thousands of lights disbursed throughout. With two live musical performances by local acts every evening, Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 7 of 28 7.B.1.m Packet Pg. 395 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) visitors can hum along as they stroll through the Garden, marveling at the beauty of our illuminated plants, trees, and individual garden features enjoying an evening experience in the Garden like no other. The lighting design will be reimagined, as it is every year, to keep the exhibit fresh and exciting. In addition to offering family-friendly photo opportunities, there will be an interactive seating installation for visitors to enjoy the event from a different perspective. Guests can also soak up the spirit of the season with family, friends, and loved ones as they sample specialty menu items from Fogg Café and sip on a signature cocktail only available during Johnsonville Night Lights. Johnsonville Hot Dogs and Bratwursts will be available for purchase via a grilling station manned by Café chefs on select evenings. The celebratory atmosphere of this exclusive happening, the only one of its kind in Collier County, provides something for everyone. This event has become a “must-do” in Naples during the holidays, attracting an audience who might not otherwise visit the Garden, drawing locals and visitors from all over the world. Last year alone, nearly half of the guests who attended Johnsonville Night Lights were from out of Collier County, making it an event that aligns with the Tourist Development Council’s efforts to continue to support and lead the Florida tourism industry, especially during the shoulder season of December. It is needless to say that this experience has grown in popularity since inception in 2009 with just 801 visitors! The number of tickets sold for Johnsonville Night Lights in 2023 was 56,229, generating $1,580,767 in revenue during the event period, in excess of $300,000 over 2022, and 49% attending from out of Collier County. The Garden expects ticket prices to remain accessible starting at $15 for members and $30 for non-members. Flex options allow for a one-time exchange, special pricing for children starting at $7 for members and $14 for non-members, and children under three admitted free. A new event option initiated last year is GLOW, a special ticket option that elevates the experience with unrestricted entry time, flex option, drink ticket, and other exclusive perks. The proposed Johnsonville Night Lights 35-night evening event supports the Collier County Arts & Culture Strategic Plan to promote Collier County as an arts and culture destination. Similarly, it supports the Tourist Development Council’s mission and vision to promote distinctive world class vacation experiences resulting in positive economic growth, and to be a desirable year-round tourist destination. According to the Council’s Strategic Plan 2019 survey, “…a vibrant arts and culture industry helps local businesses thrive.” Grant funding for Johnsonville Night Lights in the Garden from the Collier County Tourist Development Council will enable the Garden to continue to offer this unique outdoor experience to thousands of families who continue to make this event a holiday tradition while affording vital funding to support the our mission areas of conservation and education. What are the artistic and cultural goals and vision for this project? The artistic and cultural goals of both Día de los Muertos and Johnsonville Night Lights are to present a clear connection to horticultural or conservation themes and provide an additional layer of interpretation of our living Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 8 of 28 7.B.1.m Packet Pg. 396 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) collections. This allows visitors to gain a deeper understanding of the plants and physical environment at the Garden by highlighting the natural beauty of plants on display from the tropics and subtropics. These events create a space through ornamental displays, inspirational works of art, and family-friendly exhibits in a place that people want to visit. This provides an opportunity to engage guests in a way that allows us to educate them about plants, cultures, and important environmental issues. The vision for these events is to create engaging and impactful visitor experiences for a diverse audience, accessible to all, highlighting the ecosystems and cultures of the tropics. The Garden achieves its mission to inspire the protection of nature through nature-related arts and cultural programming, interpretation, exhibits, festivals, and experiences such as Día de los Muertos and Johnsonville Night Lights, that are integrated into an annual theme. The proposed events support the Collier County Arts & Culture Strategic Plan to promote Collier County as an arts and culture destination. Similarly, it supports the Tourist Development Council’s mission and vision to promote distinctive world class vacation experiences resulting in positive economic growth, and to be a desirable year-round tourist destination. According to the Council’s Strategic Plan 2019 survey, “…a vibrant arts and culture industry helps local businesses thrive.” Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. The Día de los Muertos annual celebration was founded in 2022 as part of the inaugural ¡ARTE VIVA! festival. With origins in Mexico, this program provides offerings for guests to discover the holiday's significance and its rich culture through special displays, arts and crafts stations, live entertainment, and more. How will this project promote and drive tourism to Collier County/the Paradise Coast? The national study Arts & Economic Prosperity 6 (AEP6) released in January 2024, indicated that Collier County's nonprofit arts-and-culture industry generated $147 million in economic activity in 2022 with 30% of event attendees being non-locals traveling from outside Collier County. According to a recent survey conducted by Cygnus Applied Research from February 28 - April 15, 2024 of visitors to Naples Botanical Garden, 33.6% did not consider Florida their primary residence and 62.3% responded that they were likely to visit the Garden again within 12 months. Of those, 33% indicated that Día de los Muertos was their primary reason for visiting the Garden and 91% for Johnsonville Night Lights. While these events already have a built- in audience, they continue to grow in participation annually hence being major contributors for driving tourism to the Paradise Coast. In support of its growth, the Garden implements a robust marketing plan to promote these events and drive local and regional tourists to Collier County. In support of Goal 2 and Goal 4 of the Tourist Development Council's strategic plan, the Garden targets regional, national, and international visitors. Events are promoted Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 9 of 28 7.B.1.m Packet Pg. 397 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) in local and external markets as well as in Cultivate, the Garden's magazine, which is distributed to 23,000 recipients and mailed to 15,000+ member households in 47 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, as well as nine Canadian provinces, the United Kingdom, Germany, and Australia. A large portion of the Garden's advertising budget is dedicated to aggressive digital media promotion inclusive of social media marketing, digital retargeting, search engine optimization, and banner ads that will reach prospective guests from outside of Collier County. This robust campaign is managed by the national marketing communication consulting firm, Standing Partnership, making it easier to reach tourists nationally, as well as in Lee County and other regional areas including Miami, Tampa, and Orlando. Results from the national digital campaign in 2023 for Johnsonville Night Lights showed that we generated 3,193,777 impressions; 67,759 total clicks (2.1% click through rate compared to 1% average for the travel / hospitality industry); and 4,800+ checkouts initiated. These efforts resulted in 27,720 visitors from out of Collier County with approximately 9% of those visitors staying in a vacation rental and 6% in a hotel according to survey results from Downs & St. Germain Research conducted throughout the event. Results from the Arts & Economic Prosperity Calculator provided by the Americans for the Arts show that the total economic impact on local government revenue by the Garden alone is $659,153 given the population in Collier, the Garden's operating expenses, and attendance of 250,000 guests annually. These programs give people reasons to attend and will further the county's goal to increase awareness and success by attracting day guests and overnight visitation. What is the impact on this project and your programming if this funding is not received? Grant funding for Día de los Muertos and Johnsonville Night Lights provides critical operational funding which enables the Garden to successfully execute these revenue drivers. These successes allow for the opportunity to educate the Garden's 250,000 annual visitors on the importance of appreciating and protecting nature. If these events fail, the Garden will lack the resources to conduct year-round programming that inform tourists and locals about the importance of plants which are crucial to our coastal community. The impact of not receiving this funding would keep the Garden from being able to apply those funds towards operating costs to support our mission areas of conservation and education. The Garden's ability to remain open year-round is dependent upon successful events, especially Johnsonville Night Lights, since 20% of the Garden's annual visitation is during this event, generating 10% of the Garden's revenue. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 10 of 28 7.B.1.m Packet Pg. 398 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. The marketing goals for Día de lost Muertos and Johnsonville Night Lights are to create awareness and drive ticket sales and memberships. Night Lights in particular, is a significant contributor to the Garden's overall operating budget, generating 10% of the Garden's revenue. The success of this event is imperative to accomplishing our goals while also serving as an entry point to first-time visitors. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. For Día de los Muertos and Johnsonville Night Lights, a digital version of the fall issue of the Garden's magazine, Cultivate, as well as multiple event email notifications, will be sent to all 100,000+ active email subscribers and 15,000+ member households utilizing the email marketing platform, Constant Contact. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 11 of 28 7.B.1.m Packet Pg. 399 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Día de los Muertos and Johnsonville Night Lights Promotions will be included in the fall issue of the Garden's magazine, Cultivate. The magazine is distributed to 23,000 recipients and mailed to addresses in 47 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, as well as nine Canadian provinces, the United Kingdom, Germany, and Australia. Día de los Muertos Additional print advertising is planned for Naples Daily News, News-Press, Florida Weekly, Gulfshore Life, and Palm Beach Illustrated (with placement also in Naples Illustrated). Johnsonville Night Lights Additional print advertising is planned for Naples Daily News, News-Press, Florida Weekly, Flamingo Magazine, Gulfshore Life, and Palm Beach Illustrated (with placement also in Naples Illustrated). What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. N/A What types of digital advertising are you planning for this project? If not applicable, enter N/A. Johnsonville Night Lights The majority of our advertising budget is dedicated to aggressive digital media promotion inclusive of social media marketing, digital retargeting, search engine optimization, and banner ads that will reach prospective guests locally and from outside of Collier County. We engage a national marketing communication consulting firm, Standing Partnership, to manage this robust campaign, making it easier to reach locals and tourists in other areas. Standing Partnership direct advertising for Johnsonville Night Lights will include promotional advertising through: o Facebook o Instagram o Display ads o Google Always On Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 12 of 28 7.B.1.m Packet Pg. 400 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) The reach in 2023 from digital marketing resulted in nearly 3.2 million impressions, 68,000 total clicks, and 5,000 tickets purchased. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Social Media Ad promotions for Día de los Muertos and Johnsonville Night Lights will be posted regularly as the events approach on the main avenues of social media, Facebook and Instagram. o Facebook - 38,000+ followers o Instagram - 28,000+ followers Describe any website updates that would be included in this grant request. If not applicable, enter N/A. Individual landing pages on the Garden's website for both Día de los Muertos and Johnsonville Night Lights will be activated with details on dates, pricing, and entertainment. The website is available in five languages in addition to English. Describe any radio advertising campaigns. N/A What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Promotional video content will be created and advertised for both Día de los Muertos and Johnsonville Night Lights through WGCU in order to reach neighboring markets such as Fort Myers. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. For both Día de los Muertos and Johnsonville Night Lights, signage will be located at the corner of Bayshore and Thomasson Drives promoting the events. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. Día de los Muertos For the first time, a VIP night will be held to help spread the word about the event. Johnsonville Night Lights in the Garden In an effort to expand capacity, the Garden will hold an invitation only community partner night for groups prior Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 13 of 28 7.B.1.m Packet Pg. 401 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) to officially opening to the public. Participants typically include hotel staff, including directors of sales, front desk, and bell staff. We expect to receive approximately 1,000 people to this pre-opening event. Upload your marketing plan. Marketing Plan 2024-2025 combo.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 14 of 28 7.B.1.m Packet Pg. 402 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 0 Lee County 0 Other Florida 0 U.S. - Out of State 0 International 0 Unknown 100,000 SubTotals:100,000 Grand Totals:100,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 15 of 28 7.B.1.m Packet Pg. 403 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. 1) Event signage with the CVB logo located on the corner of Bayshore and Thomasson. 2) Event signage with the CVB logo located at the Garden's Visitor Center entrance. 3) Event signage with the CVB logo located throughout the Garden. 4) Email distributions to 90,000+ households with the CVB logo prominently included. 5) Website landing page promoting events with the CVB logo prominently displayed. 6) Fall issue of the Garden's magazine, Cultivate, promoting the events with CVB logo. 7) CVB recognition in the 2024 Annual Report. 8) CVB and Council verbal recognition during donor preview events. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 16 of 28 7.B.1.m Packet Pg. 404 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 29,330 Lee County 8,940 Other Florida 1,107 U.S. - Out of State 11,612 International 430 Unknown 1,018 SubTotals:52,437 Children Totals Estimated Attendance Collier County 0 Lee County 0 Other Florida 0 U. S. - Out of State 0 International 0 Unknown 7,292 SubTotals:7,292 Grand Totals:59,729 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 17 of 28 7.B.1.m Packet Pg. 405 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 24.75 Average Ticket Price Child If free, enter $0 11.25 Total Yearly Attendance For Organization - Adults 231,468 Total Yearly Attendance for Organization for Adults from Collier County 140,000 Total Yearly Attendance - Children 26,886 How will you collect attendance figures reported in the attendance projections? Attendance figures are gathered through ACME Ticketing Software which tracks admissions, program attendance, and zip codes (when available). Surveys are also conducted via email. Upload any files that helps support the attendance figures. Attendance figures 23-24.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 18 of 28 7.B.1.m Packet Pg. 406 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 12.6 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? Results from a survey conducted by Downs & St. Germain Research during the 2023/2024 35-night Johnsonville Night Lights in the Garden event throughout November, December, and January. Upload any additional files, charts or data on average stays or room nights. JNL in the Garden 2023-24 Event Report.pdf Room Block Information -- Collier County Room Block Total Rooms 0 Room Block Rate $0 List any hotels in your room block. N/A Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 19 of 28 7.B.1.m Packet Pg. 407 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 1,288,522 1,596,119 1,596,119 Operating Expense 643,673 656,173 685,594 Project Expenses Total artistic fees for this project $36,000 Total expenses for this project $694,094 Total In-kind for this project $84,200 Sources of Project Cash Income A. Earned income $1,525,119 B. Contributed income $71,000 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash)$0 F. Total project cash income $1,596,119 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $36,000 B. Production Costs (personnel, equip.)$576,412 C. Space rental $0 D. Marketing (publicity, etc.)$81,682 E. Other expense $0 F. Total project cash expense $694,094 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 20 of 28 7.B.1.m Packet Pg. 408 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Dia de los Muertos 0 n/a 0 SubTotals:$0 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation Johnsonville Night Lights 0 Johnsonville 50,000 Fifth Third Bank 15,000 FPL 6,000 SubTotals:$71,000 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 21 of 28 7.B.1.m Packet Pg. 409 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$71,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 22 of 28 7.B.1.m Packet Pg. 410 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 0 +0 =0 Print Advertising 22,200 +10,000 =32,200 Other Print Materials 0 +0 =0 Digital Advertising 5,200 +30,000 =35,200 Social Media 2,332 +0 =2,332 Website 0 +0 =0 Radio 0 +0 =0 Broadcast 1,950 +5,050 =7,000 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 0 +0 =0 Garden Magazine-Cultivate 0 +4,950 =4,950 0 +0 =0 0 +0 =0 Subtotals:$31,682 +$50,000 =$81,682 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 36,000 +0 =36,000 Exhib. Fees /Perf. Rights 175,000 +50,000 =225,000 Equipment/Supplies 20,000 +0 =20,000 Materials - Costume,Wigs No TDT 0 +0 =0 Materials - Lighting 0 +0 =0 Materials - Rentals 0 +0 =0 Materials - Scenic 0 +0 =0 Materials - Sound 0 +0 =0 Materials - Other 0 +0 =0 Signage/Collateral No TDT 3,200 +0 =3,200 Personnel - Ind Contract 0 +0 =0 Personnel - Staff No TDT 307,212 +0 =307,212 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 23 of 28 7.B.1.m Packet Pg. 411 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 0 +0 =0 Transportation - Personal No TDT 0 +0 =0 Venue Rental 0 +0 =0 Living displays 15,000 +0 =15,000 Audio tours 6,000 +0 =6,000 0 +0 =0 Subtotals:$562,412 +$50,000 =$612,412 Expense Totals:$594,094 +$100,000 =$694,094 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 24 of 28 7.B.1.m Packet Pg. 412 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. Enter any other general explanations you feel are necessary. List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. N/A Upload any .pdf files for any financial explanations if needed. Budget DDLM and JNL 24-25.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 25 of 28 7.B.1.m Packet Pg. 413 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: Dia de los Muertos Download: 282518. View File Title: Dia de los Muertos - Flowers Download: 282516. View File Title: Dia de los Muertos - Ofrenda Download: 282517. View File Title: Dia de los Muertos Sculpture Exhibit Download: 282445.pdf View File Title: Johnsonville Night Lights overview Download: 282447.pdf View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 26 of 28 7.B.1.m Packet Pg. 414 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Previous Submission Upload your E-Verify form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 27 of 28 7.B.1.m Packet Pg. 415 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. COI expires 9-30-2024.pdf Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. COI expires 9-30-2024.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Botanical Garden, Inc. Application #C2-24-25-0002 Name: Phone: Email: Trisha Griffin (239) 643-7275 tgriffin@naplesgarden.org #C2-24-25-0002 Page 28 of 28 7.B.1.m Packet Pg. 416 Attachment: Naples Botanical Garden Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Marci Seamples Legal Name Naples Zoo, Inc. Email marci@napleszoo.org Primary Phone (239) 262-5409 Address 1590 Goodlette Rd. Naples, Florida 34102 UNITED STATES Website http://www.napleszoo.org Applicant Institution Other Museum Applicant Status Organization - Non-Profit Applicant Discipline Multidisciplinary 501(c)(3) Incorporation Date 10/06/2005 FEIN / Tax ID 56-2412630 Date Organization Formed 11/05/2003 Fiscal Year End Date 09/30 Unique Entity ID (UEI) DUNS Number 884471215 Mission Statement To inspire people of all ages to respect, value and help conserve wildlife and our natural world. Organization History Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 1 of 23 7.B.1.n Packet Pg. 417 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. Naples Zoo, Inc. DBA For Organization - enter if your current name is different than the legal name Federal ID Number 56-2412630 Organization Web Address www.napleszoo.org ORGANIZATION ADDRESS Street Address 1590 Goodlette Rd. City Naples State FL Zip 34102 PHONE AND FAX Main Phone Number 239-262-5409 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 2 of 23 7.B.1.n Packet Pg. 418 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title CEO First Name Jack Last Name Mulvena Email Address jack@napleszoo.org Phone Number 2392625409 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 3 of 23 7.B.1.n Packet Pg. 419 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Seasonal Support for Promotion of major new exhibits, entrance & experiences Out of Market 2024-2025 Location of the Project Naples Zoo located at 1590 Goodlette Rd. Naples, FL 34102 Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2024-10-01 End Date 2025-09-30 Project Type Check all that apply. Marketing Support New If Project Type is Other, enter information about the Project Type. What is new about this project? New Entrance, Animal Exhibits and Experiences Short Summary of Project The Naples Zoo's new entrance and exhibits celebrates its largest major capital improvement since the non- profit was formed in 2005. Brand new exhibits include the Flamingo Exhibit located at the entrance, the Orangutan exhibit and the South American corner (part of the Arte Viva celebration) featuring Capybara, Tapir, Toucan for the first time at Naples Zoo. In addition, a new Tortoise exhibit is scheduled to open during the 2024-2025 that will feature an opportunity Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 4 of 23 7.B.1.n Packet Pg. 420 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) for visitors to directly interact with these gentle giants with feeding and touching. Each exhibit hosts daily educational keeper talks to introduce visitors to these amazing animal ambassadors. Safari Canyon will also reopen in season 2024-2025 and present at least twice daily conservation educational programs at no additional charge to visitors. Detailed Project Description Naples Zoo is open daily, with the exception of Thanksgiving and Christmas, making it an easy attraction for visitors to enjoy. 10 animal talks and encounters are offered daily. What animals are featured rotates seasonally, below if an example of a daily schedule: 9:30 am - Surprise Animal Encounter 10 am - Flamingo Keeper Chat 10:30 am - Hyena Keeper Chat 11 am - Orangutan Keeper Chat 11:30 - Surprise Animal Encounter 12 pm - Giraffe Keeper Char 1 pm - Meet the Serval 2 pm - Surprise Animal Encounter 2:30 - Meet the Keeper at Giant Anteater 3 pm - Alligator Feeding Primate expedition cruises are offered continuously throughout the day at no additional cost to visitors. The giraffe feeding station is open from 10am to 3pm. Once the new tortoise exhibit is complete, it will have similar hours of operation. Safari Canyon will also reopen with new programs after the theater is renovated. These conservation education programs run at least twice daily for 20 minutes. What are the artistic and cultural goals and vision for this project? Naples Zoo's mission is: To inspire people of all ages to respect, value and help conserve wildlife and our natural world. That holds true for visitors regardless of where they are from. The more people that zoo, the more people are reached with the message of how it is to conserve and protect our natural world. No where is that better understood than here in Naples where we try to tread lightly between the singular Everglades and sugar sand coast, both of which draws thousand of visitors to the area each year. As part of our mission is important to be a part of that message, for resident and visitors alike. Nothing is a more compelling argument Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 5 of 23 7.B.1.n Packet Pg. 421 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) for conservation that the opportunity to see the animals we need to protect up close and personal. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. The South American corner features many species of animals only found in South and Central America, including capybara, sloth, tapir, coati, giant anteater and toucan. It celebrates the natural wonders of regions and promotes the need to conserve these irreplaceable habitats, including the Brazilian rain forests and the Pantanal. How will this project promote and drive tourism to Collier County/the Paradise Coast? Naples Zoo is the only AZA accredited zoo south of Tampa and west of Miami in SWFL. The new entrance, exhibits and experiences truly represent the most compelling reasons to make a visit to Naples Zoo from outside of the county, in particular from Lee, Charlotte, Glades and Hendry. It also offers an extremely attractive "additional spend" opportunity for visitors from further away who may have not visited the zoo before or in some time. All dollars requested are for promotion for out of market visitors. What is the impact on this project and your programming if this funding is not received? If the grant is not received, it will impact our ability to market these major new exhibitions and experiences out of market. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 6 of 23 7.B.1.n Packet Pg. 422 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Our goals for this project are to highlight the large number of new exhibits and experiences at Naples Zoo to the out of area visitors. Advertising would be delivered directly to the immediate region outside of Collier through Billboards, Val-Pak, etc. Visitors that have arrived in the area from further away will be encouraged to add an visit to the Naples through campaigns at the airport, must do magazine, CVB Miles Media, and Welcome Guide map. Digital advertising can target both regional and out of state visitors. Ads will be intended to engage both first time and repeat visitors - tourists that visited Naples Zoo even a few months ago will have a completely new experience because of the addition of the entrance, South American corner. flamingo exhibit and upcoming tortoise encounter. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 7 of 23 7.B.1.n Packet Pg. 423 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. N/A What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Print initiatives targeted specifically for out of market visitors include monthly advertising in Must Do Magazine and Val-Pak What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. We would use space in the Welcome Guide map to promote the new experiences at the zoo. What types of digital advertising are you planning for this project? If not applicable, enter N/A. Digital marketing initiatives would include Goggle Ads and Huddled Masses digital advertising. Both campaigns will be split between English and Spanish ads. We would also use News Press smart social and digital outlets. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Advertising with News Press would include both digital and social media initiatives. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. N/A Describe any radio advertising campaigns. N/A What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. We plan to utilize 3 rotating billboard locations in Lee County and a 5' x 10' foot display space at Southwest Florida International Airport. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 8 of 23 7.B.1.n Packet Pg. 424 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. 2024-2025_TDC_Out of Market_Marketing Budget Details.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 9 of 23 7.B.1.n Packet Pg. 425 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 0 Lee County 0 Other Florida 0 U.S. - Out of State 0 International 0 Unknown 0 SubTotals:0 Grand Totals:0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 10 of 23 7.B.1.n Packet Pg. 426 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. We have been very fortunate to work with the CVB in the past and are familiar with the requirements for CVB logo in all advertising. We will be able to continue that relationship and include the logo in all zoo advertising for the entire 2024-2025 season as this grant would be promoting the zoo as a whole, not just one particular travelling exhibition. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 11 of 23 7.B.1.n Packet Pg. 427 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 85,711 Lee County 43,603 Other Florida 21,043 U.S. - Out of State 90,085 International 2,070 Unknown 24,893 SubTotals:267,405 Children Totals Estimated Attendance Collier County 46,153 Lee County 67,083 Other Florida 11,332 U. S. - Out of State 48,508 International 1,115 Unknown 13,404 SubTotals:187,595 Grand Totals:455,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 12 of 23 7.B.1.n Packet Pg. 428 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $27 Average Ticket Price Child If free, enter $0 $18 Total Yearly Attendance For Organization - Adults 277,903 Total Yearly Attendance for Organization for Adults from Collier County 80,524 Total Yearly Attendance - Children 145,820 How will you collect attendance figures reported in the attendance projections? All zoo entries are recorded through out Point of Sale system. Complimentary attendance for county residents on Free Saturdays are also captured through our point of sale. Projections on previous page were calculated using an estimated increase across all admission categories of 8% Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 13 of 23 7.B.1.n Packet Pg. 429 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 1 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? We do not have a way to capture overnight stays, but we do capture zip codes of visitors to determine if they are out of area. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 0 Room Block Rate $0 List any hotels in your room block. N/A Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 14 of 23 7.B.1.n Packet Pg. 430 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 7,445,433 7,887,757 8,518,778 Operating Expense 7,487,497 7,754,941 8,530,435 Project Expenses Total artistic fees for this project $0 Total expenses for this project $8,530,435 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $8,518,788 B. Contributed income $1,797,226 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash)$0 F. Total project cash income $10,316,014 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $0 B. Production Costs (personnel, equip.)$8,530,435 C. Space rental $0 D. Marketing (publicity, etc.)$0 E. Other expense $0 F. Total project cash expense $8,530,435 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 15 of 23 7.B.1.n Packet Pg. 431 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 16 of 23 7.B.1.n Packet Pg. 432 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 17 of 23 7.B.1.n Packet Pg. 433 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 0 +0 =0 Print Advertising 0 +22,495 =22,495 Other Print Materials 0 +10,561 =10,561 Digital Advertising 0 +90,000 =90,000 Social Media 0 +0 =0 Website 0 +2,700 =2,700 Radio 0 +0 =0 Broadcast 0 +0 =0 Video 0 +0 =0 Outdoor 0 +27,000 =27,000 Out of Home (OOH)0 +25,200 =25,200 Design/Production 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$0 +$177,956 =$177,956 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 0 +0 =0 Exhib. Fees /Perf. Rights 0 +0 =0 Equipment/Supplies 0 +0 =0 Materials - Costume,Wigs No TDT 0 +0 =0 Materials - Lighting 0 +0 =0 Materials - Rentals 0 +0 =0 Materials - Scenic 0 +0 =0 Materials - Sound 0 +0 =0 Materials - Other 0 +0 =0 Signage/Collateral No TDT 0 +0 =0 Personnel - Ind Contract 0 +0 =0 Personnel - Staff No TDT 0 +0 =0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 18 of 23 7.B.1.n Packet Pg. 434 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 0 +0 =0 Transportation - Personal No TDT 0 +0 =0 Venue Rental 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$0 +$0 =$0 Expense Totals:$0 +$177,956 =$177,956 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 19 of 23 7.B.1.n Packet Pg. 435 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. There are no budget dollars allocated on the organizational side. That is because the marketing dollars requested promote major capital improvements already incurred -- we are seeking to promote out of market the results of a $25M+ capital campaign. Expenses are all associated with the construction of the new entrance and exhibits. Enter any other general explanations you feel are necessary. List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. N/A Upload any .pdf files for any financial explanations if needed. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 20 of 23 7.B.1.n Packet Pg. 436 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: Explore All That's New at the Naples Zoo #1 English Download: 282457. View File Title: Explore All That's New at Your Zoo - #2 Spanish Download: 282460. View File Title: Explore All Thats New at the Naples Zoo Print Ad - #2 Englis Download: 282458. View File Title: Explore All Thats New at Your Zoo - Ad #1 Spanish Download: 282459. View File Title: 2024 Fl Certificate of Status Download: 282525.pdf View File Title: Articles of Incoporation Download: 282526.pdf View File Title: Board Members Download: 282527.pdf View File Title: eVerify Download: 282528.pdf View File Title: IRS Determination Letter Download: 282637.pdf View File Title: Latest 990 Download: 282638.pdf View File Title: Naples Zoo Bylaws Download: 282529.pdf View File Title: Property Tax Exemption Download: 282530.pdf View File Title: W-9 Download: 282531.pdf View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 21 of 23 7.B.1.n Packet Pg. 437 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Yes Upload your E-Verify form eVerify MOU.pdf Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 22 of 23 7.B.1.n Packet Pg. 438 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Liability Certificate.pdf Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. 2024 Workers Comp Certificate.PDF Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Naples Zoo, Inc. Application #C2-24-25-0006 Name: Phone: Email: Marci Seamples (239) 262-5409 marci@napleszoo.org #C2-24-25-0006 Page 23 of 23 7.B.1.n Packet Pg. 439 Attachment: Naples Zoo Applicaiton FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Kentigern Kyle Legal Name Opera Naples, Inc. Email kkyle@operanaples.org Primary Phone (239) 963-9050 Address 2408 Linwood Avenue Naples, Florida 34112 UNITED STATES Website https://operanaples.org/ Applicant Institution Arts Service Organization Applicant Status Organization - Non-Profit Applicant Discipline Opera/Musical Theatre 501(c)(3) Incorporation Date 08/11/2006 FEIN / Tax ID 42-1671038 Date Organization Formed 08/11/2006 Fiscal Year End Date 06/30 Unique Entity ID (UEI)QSYDRMNHAKH7 DUNS Number 080160952 Mission Statement To be a professional opera company known for excellence and innovation by presenting quality opera, musical performances, education, and community engagement programs. Organization History Opera Naples is a community-based, nonprofit arts organization rooted in volunteerism, education and audience engagement. Since 2006, Opera Naples brings internationally acclaimed artists to perform beloved operas and world-class performances, earning significant praise from both critics and patrons. Just two years after its inception, Opera Naples was named Best Performing Arts Group by Gulfshore Life magazine. Opera Naples produces a full season of opera and concerts in our permanent home, the 320-seat Wang Opera Center located less than one mile from downtown Naples, FL, as well as main stage operas in 1,400-seat Hayes Hall at Artis-Naples. Our Resident Artists Program provides training and performance opportunities to emerging professional opera singers, who are in residency for six weeks, performing principal roles in chamber opera productions, school tours, and singing at community events. Resident Artists (RA's) are selected through a national search to work with Opera Naples and are instrumental in the in-school programming that impacts 3,000+ students each year. Each summer, students ages 13-21 are engaged in a two week Summer Youth training program that culminates in performing an operetta. The Opera Naples Academy (on standby) offers a Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 1 of 39 7.B.1.o Packet Pg. 440 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) unique opportunity for exceptional singers to immerse in a ten-day program that provides individual vocal instruction and coaching from master teachers. Each session concludes with performances. In addition, Opera Naples has also established an annual outdoor opera festival entitled "Festival Under the Stars," of significant econ Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 2 of 39 7.B.1.o Packet Pg. 441 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. Opera Naples, Inc. DBA For Organization - enter if your current name is different than the legal name Opera Naples Federal ID Number 42-1671038 Organization Web Address https://operanaples.org/ ORGANIZATION ADDRESS Street Address 2408 LINWOOD AVE City NAPLES State FL Zip 34112 PHONE AND FAX Main Phone Number 2394780341 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 3 of 39 7.B.1.o Packet Pg. 442 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Fax Number CHIEF EXECUTIVE INFORMATION Chief Executive Title General Manager First Name Gerald Last Name Goldberg Email Address info@operanaples.org Phone Number 2399639050 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 4 of 39 7.B.1.o Packet Pg. 443 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Seasonal Support for Productions of Opera Naples, Inc. 2024-2025 Location of the Project Wang Opera Center, 2408 Linwood Avenue, Naples, FL 34112 Florida Gulf Coast University, College of Arts & Sciences, Bower School of Music & the Arts, 10501 FGCU Blvd. S. Fort Myers, FL Cambier Park, 755 8th Ave S, Naples, FL 34102 Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? Yes ¡ARTE VIVA! Start Date 2024-07-01 End Date 2025-06-30 Project Type Check all that apply. Performance Festival Event Marketing Support If Project Type is Other, enter information about the Project Type. What is new about this project? Short Summary of Project Opera Naples is a community-based, nonprofit arts organization rooted in volunteerism, education and audience engagement. Since 2006, Opera Naples brings internationally acclaimed artists to perform beloved operas and world-class performances, earning significant praise from both critics and patrons. Just two years after its inception, Opera Naples was named Best Performing Arts Group by Gulfshore Life magazine. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 5 of 39 7.B.1.o Packet Pg. 444 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Opera Naples produces a full season of opera and concerts in our permanent home, the 320-seat Wang Opera Center located less than one mile from downtown Naples, FL. In addition, Opera Naples has established an annual outdoor opera festival entitled "Festival Under the Stars," of significant economic impact to the City of Naples and Collier County, with approximately 3,500 attendees. The festival is the only outdoor opera festival hosted during the winter in North America and features 6-8 opera performances with world-renowned artists performing in Cambier Park. In recent years top opera stars have included Joseph Calleja, Javier Camarena, Jennifer Rowley, Ramon Vargas, Jeanette Donatti, and Jonathen Tetelman. By bring world-renowned talent to Collier County, we continue to establish a healthy and vibrant cultural landscape in our hometown region. Opera Naples continues to work in close partnership with Collier County and the City of Naples to establish what has become a “feather in the cap” cultural event of impact to all of Southwest Florida. Detailed Project Description An artistic powerhouse in the area, Opera Naples, Inc. presents internationally renowned performers and directors, while nurturing the region’s promising young talent. In this way Opera Naples' reach and scope encompasses our role as a non-profit permanent institution in the service of society and its development, open to the public, which acquires, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment. This application is submitted for seasonal support of Opera Naples, Inc. for 2024-2025. The Season Project covered by this application request includes exciting new elements, including the 2025 ON Acadamy culminating in the production of "Don Pasquale," plus the inaugural "Luciano Pavarotti International Voice Competition, presented by Opera Naples." This will be a two-part series, with the competition occurring in January, and the winners performing during the opening night of the 2025 Festival Under the Stars. It is anticipated the voice competition will include over $100,000 in guaranteed contacts to the winners, provided by regional, national and international opera houses. This "Festival Under the Stars" puts live opera front and center, by transforming a downtown softball field into a luxurious opera house, with world-class international opera stars, full stage, live orchestra, and professional sound and lighting, yet with tickets priced to be accessible to all. The festival is produced annually by Artistic Director and renowned conductor Ramón Tebar and includes productions at Cambier Park as well as other location s such as Moorings Presbyterian Church or our Wang Opera Center, if available. The outdoor Festival features three to five primary opera performances (some with multiple performances over the week), featuring world-renowned artists performing in the totally reimagined Softball field of Cambier Park, between the dates of mid-March to early April 2024. Larger productions have 30+ piece orchestra accompaniment. The setting is a Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 6 of 39 7.B.1.o Packet Pg. 445 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) unique use of existing public resources to further expand arts and culture in the community, while also promoting tourism, and increasing the overall quality of life that make Collier County a special place in which to live, work, and visit. The Festival's outdoor venue is the self-contained and intimate space of the Cambier Park Softball Field in Naples, FL. The ballfield is reimagined as a luxurious, outdoor Opera House: VIP table seating, reserved high-backed seating, massive built-in stage with scenery and curtains, tower lighting, cocktail areas, tented green rooms, air-conditioned restrooms, and catered refreshments. OPERA NAPLES EVENTS 2024/2025: Nov 1, 2024 – May 1, 2025 December 5, 2024 Evening in Paris Opera Naples Gala. Royal Poinciana Golf Club. Be swept away to an Evening in Paris, celebrating the sounds, sights and tastes of Giacomo Puccini’s La bohème, while supporting Opera Naples programs and education outreach. Royal Poinciana Golf Club For tickets: https://operanaples.org/ January 8, 2025 Opera Naples Guild TOAST Don Pasquale Learn about an upcoming production’s composer, historical context, story, characters, and musical themes, while meeting fellow opera enthusiasts. Light refreshments to follow. Wang Opera Center For tickets: https://operanaples.org/ Jan 16-18, 2025 Luciano Pavarotti International Voice Competition, presented by Opera Naples. Witness exceptional operatic talent, as up and coming opera singers and students compete for rankings, prizes, and bookings! In collaboration with Florida Gulf Coast University, College of Arts & Sciences, Bower School of Music & the Arts. Florida Gulf Coast University and Wang Opera Center For tickets: https://operanaples.org/ Jan 17 & 19, 2025 Don Pasquale. Enjoy the Opera Naples Academy performance of Donizetti's Don Pasquale, the comic tale of an aging curmudgeon who attempts to disinherit his insubordinate nephew. Wang Opera Center For tickets: https://operanaples.org/ Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 7 of 39 7.B.1.o Packet Pg. 446 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) January 29, 2025 Opera Naples Guild TOAST The Magic Flute Learn about an upcoming production’s composer, historical context, story, characters, and musical themes, while meeting fellow opera enthusiasts. Light refreshments to follow. Wang Opera Center For tickets: https://operanaples.org/ February 12, 2025 4pm Opera Naples Guild TOAST: Giacomo Puccini’s La bohème Learn about an upcoming production’s composer, historical context, story, characters, and musical themes, while meeting fellow opera enthusiasts. Light refreshments to follow. Wang Opera Center For tickets: https://operanaples.org/ Feb 27, 2025 2025 Festival Under the Stars: Pavarotti Winners Concert Enjoy an evening of superb opera, featuring the winners of the 2025 Opera Naples Pavarotti Singing Contest, in collaboration with the Luciano Pavarotti Foundation. Softball field of Cambier Park. All seating reserved. For tickets and VIP tables: https://operanaples.org/ Feb 28, 2025 2025 Festival Under the Stars: Mozart’s The Magic Flute, 1st Performance Enjoy the magical fairy tale opera The Magic Flute, by Wolfgang Amadeus Mozart. One of the greatest operas ever written, Mozart’s timeless classic concerns the search for truth and reason, love and enlightenment. Softball field of Cambier Park. All seating reserved. For tickets and VIP tables: https://operanaples.org/ March 1, 2025 2025 Festival Under the Stars: Sleeping Beauty, by Gulfshore Ballet. Softball field of Cambier Park. All seating reserved. For tickets and VIP tables: https://operanaples.org/ March 2, 2025 2025 Festival Under the Stars: Mozart’s The Magic Flute, 2nd Performance Enjoy the magical fairy tale opera The Magic Flute, by Wolfgang Amadeus Mozart. One of the greatest operas ever written, Mozart’s timeless classic concerns the search for truth and reason, love and enlightenment. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 8 of 39 7.B.1.o Packet Pg. 447 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Softball field of Cambier Park. All seating reserved. For tickets and VIP tables: https://operanaples.org/ March 6, 2025 2025 Festival Under the Stars: La bohème, 1st performance. Puccini’s La bohème is one of the most famous operas ever written, following the unforgettable story of two young, bohemian lovers in Paris. With a great love story comes a beautiful score, including arias like Musetta’s Waltz and ‘Yes, they call me Mimì’ (Si, mi chiamano Mimì). Softball field of Cambier Park. All seating reserved. For tickets and VIP tables: https://operanaples.org/ March 7, 2025 2025 Festival Under the Stars: The Mikado, 1st performance. The Mikado is one of the most famous and best-loved of Gilbert and Sullivan‘s operettas. Nanki-Poo loves Yum-Yum but she’s betrothed to Ko-Ko, the new Lord High Executioner. When the Mikado orders a beheading, Nanki-Poo and Ko-Ko try to come to an arrangement that doesn’t involve anyone losing their head! Softball field of Cambier Park. All seating reserved. For tickets and VIP tables: https://operanaples.org/ March 8 2025 Festival Under the Stars: La bohème, 2nd performance. Puccini’s La bohème is one of the most famous operas ever written, following the unforgettable story of two young, bohemian lovers in Paris. With a great love story comes a beautiful score, including arias like Musetta’s Waltz and ‘Yes, they call me Mimì’ (Si, mi chiamano Mimì). Softball field of Cambier Park. All seating reserved. For tickets and VIP tables: https://operanaples.org/ March 9 2025 Festival Under the Stars: The Mikado, 2nd performance. The Mikado is one of the most famous and best-loved of Gilbert and Sullivan‘s operettas. Nanki-Poo loves Yum-Yum but she’s betrothed to Ko-Ko, the new Lord High Executioner. When the Mikado orders a beheading, Nanki-Poo and Ko-Ko try to come to an arrangement that doesn’t involve anyone losing their head! Softball field of Cambier Park. All seating reserved. For tickets and VIP tables: https://operanaples.org/ What are the artistic and cultural goals and vision for this project? Our artistic and cultural goals and vision for the upcoming season project is to serve existing populations, while reaching new and expanded ones, furthering our role as a major provider of world class music and culture in Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 9 of 39 7.B.1.o Packet Pg. 448 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) our community. Opera Naples believes that we have a responsibility to future generations to keep opera alive as an art form. Our primary audience has historically been comprised of affluent, older populations. In order to bridge the gap between our current patrons and future ones, our focus is to target a more diverse, younger audience and engender an appreciation for music, community connection and the Arts. Simply put, our goal is to make opera accessible and inclusive. While Southwest Florida is most known for its beautiful natural environment, Collier County is rapidly becoming a cultural hotspot, with new major theatres, botanical gardens, and annual large scale music concerts such as Festival Under the Stars, Live Fest, and much more. With perfect weather, a full slate of amenities, and cultural offerings for all ages, our region has grown significantly in the last ten years. The demographic base has also shifted considerably, including an increasing number of people representing a broader diversity in age, race, ethnicity, and income. Producing a visible outdoor festival in a large public park in the heart of downtown Naples, FL gives us an opportunity to provide exposure to opera and musical performance to this increasingly diversified audience and demographic. Part of the festival includes a free Family and Community Day that highlights our youth performers, offering clear role models of musical and peer acceptance. At our performances all season we deeply discount student ticket pricing to encourage multi-generational participation. With support from the TDC committee, we hope to continue providing a safe, fun, and affordable way to experience world-class opera featuring international renowned artists that typically perform at premier--often inaccessible--venues. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. We applaud the Collier County Tourist Development Council’s leadership role in supporting cultural events and institutions that drive tourism, impact real estate valuations, and make our community a better place to visit, live and prosper. Our Artistic Director, Ramon Tebar, has been a tireless champion of the arts for Collier County, as well as consistently recruiting and bringing world-class Hispanic and Iberian talent to our community. As a native of Spain, Ramon takes seriously his role as cultural ambassador to the region, for which he was presnted the Key to the City of Naples . While the 2023-24 season has not yet been established at the time of this application, we will no doubt offer productions and star talent that pull from Spain and Central and South America. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 10 of 39 7.B.1.o Packet Pg. 449 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) How will this project promote and drive tourism to Collier County/the Paradise Coast? Supporting and nurturing the arts and creative sectors is critical to the overall cultural ecosystem and cultural tourism. Opera Naples, Inc. promotes and drives tourism to the Paradise Coast by being a major provider to the region of cultural opportunities year-round, and by hosting a large scale, destination-worthy opera music festival. Our ultimate cultural vision is to present an annual festival of such national renown and reach, as to create destination tourism based on opera. It bears repeating that as the only outdoor opera festival presented in North America in the winter, there is great potential to appeal to passionate opera lovers of affluence who may wish to travel. For example, this season Opera Naples helped promote a private concert for Andrea Bocelli that sold out ($1M+ in ticket sales), with over 60% of the attendees flying in from out of state. We envision Naples, FL acquiring national, and even international, fame as the "home of the Festival Under the Stars," in similar vein as the Verona summer opera festival in Europe, or the Tanglewood music festival here domestically. Arts and culture offerings not only promote and drives tourism, but also are a direct driver of real estate valuations. Andrés Duany, the master architect behind the resurgence of Fifth Avenue (Naples), only agreed to plan the design if the town fathers could guarantee an Arts anchor--The Naples Players and Sugden Theatre. The impact of local arts on real estate values is a multifaceted phenomenon that extends beyond mere aesthetics. Proximity to local art venues such as theaters, galleries, botanical gardens, and performance spaces can significantly enhance a property’s appeal to potential buyers in terms of prestige and desirability, leading to increased property value. Access to local art venues contributes to a higher quality of life for residents by providing entertainment, cultural enrichment, and opportunities for social engagement. Art events and cultural gatherings foster a sense of belonging and community cohesion, making neighborhoods more desirable places to live. In sum, art venues attract visitors, stimulate local businesses, and support job creation in the hospitality, retail, and service sectors. Concentrations of art venues also often correlate with walkable neighborhoods, where residents can easily access amenities, services, and public transportation. A public investment in arts and community is a smart investment with actual return on investment. Numerous studies have examined the impact of art, culture, and specific cultural amenities on property values. Museums, galleries, theatres, and other cultural institutions have been found to have a positive influence on nearby property prices. Their presence attracts visitors, stimulates tourism, and creates a desirable living environment, leading to increased demand for housing and higher property values. Similarly, cultural events, festivals, and public art installations contribute to the attractiveness of an area, influencing property prices. An annual outdoor opera festival is a great "look" for a community recently named the #1 place to live in the United States. For 2024-25, with the support of the committee, we plan to continue to grow the event with more collaborations and more diversified offerings for all ages and incomes. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 11 of 39 7.B.1.o Packet Pg. 450 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) What is the impact on this project and your programming if this funding is not received? As a nonprofit organization, we depend on the support of the community, both public and private, to fulfill our mission. If public funding is reduced, we will reduce the production budgets or events accordingly, for example decreasing the size or scope of educational programming int he schools, minimizing the number of performance nights or decreasing the size of a production. We hope our community continues to support the arts and culture in our community. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 12 of 39 7.B.1.o Packet Pg. 451 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. The marketing goals for this project are successful completion of a muti-channel promotional campaign with print, editorial, email, online, and season-long community outreach and in-person marketing. 1. Need. To expand advertising and digital marketing efforts in support of Opera Naples’ growth and promotion of upcoming events. 2. Scope. Utilize local and regional advertisers to grow awareness and drive engagement for Festival Under the Stars. 3. Deliverables. Opera Naples will execute the promotion of season through the following advertisers and marketing platforms as defined below. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 13 of 39 7.B.1.o Packet Pg. 452 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Goal Based Public Relations and Marketing Media Relations: • Opera News, Opera Wire, WGCU/PBS, Naples Daily News, Florida Weekly, Happenings Magazine, Univision, WGCU, WINK, FOX, and NBC-2/ABC-7. • Eblast Schedule • Rack card with festival promotion at hotel concierges throughout Fifth Avenue • Cross-marketing promotion with restaurants along Fifth Avenue • Promotion/outreach to member groups, including HOA, community associations • Promotion/outreach to young professionals’ groups, including GSB 40 Under 40, Naples • Chamber YP and Young Professionals of Naples Advertising: • Naples Daily News, Digital ads on NaplesNews.com, Gulfshore Life, Naples Chamber of Commerce web site and dedicated spotlight eblast. Social Media Promotion: • Additional digital promotion includes weekly posts on social media, including Facebook, Instagram, compelling imagery and content promotion the festival. Primary Market Segments: • Regional media representatives • Arts and opera patrons and donors of similar organizations • Families with Cultural interest • Business leaders and community influencers • Resort and hospitality organizations Communications & Media Relations An aggressive, consistent media relations program will generate ongoing, positive news coverage about Opera Naples. Our goal is to identify and leverage newsworthy opportunities. In addition to regular news releases, out-of-market efforts would include pitch stories highlighting nationally and internationally recognized award- winning talent, acclaimed operas, and business profiles in regional outlets like Miami Herald, Florida Trend and Business Observer. Samples of relevant story lines include: - Opera programming announcements - Educational programs and partnerships - Upcoming events and charitable contributions - Promotions, new hires, and other personnel-related announcements that demonstrate the professionalism Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 14 of 39 7.B.1.o Packet Pg. 453 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) and expertise of the organization - Success stories, opportunities, significant accomplishments/milestones - Awards and recognition Marketing & Advertising While media exposure will establish key messages in the broader, regional cultural arts market, a proactive prospect outreach strategy will help drive performance inquiries, website traffic and build brand awareness. In addition to web marketing and print placement, examples of potential marketing communications tools to be used include eblasts, e-newsletters, direct mail and patron outreach letters. We will continue building the branding and reach of the festival by expanding into the 50/150 regions, being more than 50 miles outside, and less than 150 miles from, Collier County. Efforts will target key markets within the 50/150-mile zone that engenders multi-day vacations, either during holidays, long weekends, or similar. A dedicated “Visitors” page on the Opera Naples website would be established and promote nearby accommodations, recreational activities, dining options and other points-of-reference. For example, we have established a “sister-opera” relationship with The St. Petersburgh Opera House as well as Sarasota Opera, with advertising swaps and programmatic advice. We expect news coverage of both the festival and the Luciano Pavarotti International Voice Competition to be picked by non-local agencies. Marketing collateral would also be created and targeted to regional hotel concierge programs promoting destination travel. As our festival falls within the "Spring Break" timeframe, our survey data tells us that significant numbers of both tourists and visiting guests of resident attend. According to survey data, 16% of festival respondents said that attending Festival Under the Stars was the main reason they came to Collier County for a visit. 41% of respondents were out-of-county visitors, up from the year prior. 74% of out-of-county visitor respondents said they stayed overnight during their stay in Collier County (representing 31% of all respondents). For this reason, we distribute rack cards to all area hotels in the 10-day window prior to the festival and engage concierge contacts as key sphere-of influence. New for 2025, we are submitting permits to legally (!) place and distribute "street signs" in key locations in the region's streets and heavily trafficked walkways in the same 10-day window promoting the festival. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Email marketing is a crucial part of Opera Naples, Inc. marketing. We manage multiple database platforms to best capture and use client email addresses. Constant Contact is our preferred platform for blast emails, and Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 15 of 39 7.B.1.o Packet Pg. 454 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) serves as a global list that is updated from interested subscribers to our web site, and from our two other main platforms, Audience View and Donor Perfect. The Constant Contact database has 10,850 valid email addresses. For general marketing purposes such as upcoming events, season information we will send eblast to all constituents. The Festival Under the Stars in particular has greatly increased the size of our email addresses base, as roughly 40% of the 3k attendees are new households each year. Audience View is our main ticketing platform and currently has 5k valid patrons with email addresses. Of relevance to this grant application are the features of Audience View that allow us to drill down and understand who is buying tickets or donating, where they live, and when they made an initial first purchase ("creation date"). Donor Perfect is our donor management database, and currently has 9k constituents and 6k showing an email address. We use these emails for smaller, targeted campaigns and select events. We build our lists primarily via email capture at the Audience View point-of-sale, but also receive additional emails from donations, special events such as out Gala, Guild Donor events, and community outreach. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Target areas reflect a bias to the geographic regions identified in our festival attendee survey data as well as zip code analysis. We will target primarily Collier and Lee Counties, but with purposeful spillover to Charlotte County. MAGAZINE Fort Myers Magazine Based in Fort Myers and shares local art, theater and music events in SWFL. Monthly ad space December, Feb - March SWFL Happenings Magazine Based in Fort Myers, shares local art, theater and music events in SWFL. o Offers an ad feature in March issue. o Additional promotion by magazine on website and social media at no extra charge. Sample campaign: SWFL Happenings Magazine Monthly, 1/4 page Jan, 1/2 Page, Feb and 1st week March Feb, March Issue 9x Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 16 of 39 7.B.1.o Packet Pg. 455 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Destination SWFL Visitors Guide Florida Weekly offers an annual visitors guide published in March. Gulfshore Life o Season long Ad space campaigns as official media sponsor. Anticipated, full-page November (gala), February, March. NEWSPAPER Naples Daily News (NDN) NDN publishes ads in Neapolitan Daily and 239 Showcase. o 12-week Festival ad schedule December and from 2/3/2024 through 3/31/2024. Sample Campaign: 1. 239 Showcase (Friday) Newspaper Daily Neapolitan: 1/4 Page 2x per week; In the 239: 1/2 Page 1x per week January 12 - March 9 24x $ 2. Naples Daily News Newspaper Daily SPADEA 1x the week prior to Festival start. Florida Weekly Florida Weekly offers quarter-page and half-page options in its publication. o 12-week ad schedule: runs December and from 2/3/2024 through 3/31/2024 The Naples Press o 12-week ad schedule: runs December and from 2/3/2024 through 3/31/2024 Sample Campaign: Weekly, (Thursday) 1/4 page December, 1/2 page January, full pages Feb, March. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Brochures and rack cards are distributed at all events as well as to local tourism distributors (NT&T), restaurants and area hotels. We also have a 56-page Program with 14 paid advertisers that are distributed all season and a 2023-24 print run of 4,000. The Program includes a Playbill insert for each performance. (See media uploads.) 2023-24 budget: $14,000 (offset mostly by ad print sales) What types of digital advertising are you planning for this project? If not applicable, enter N/A. Our target market is arts and culture fans, but our revenue value population is household income of $250,000+, Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 17 of 39 7.B.1.o Packet Pg. 456 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) single, female, and 65+. For digital advertising, we aim to reach: • Arts and opera patrons and donors of similar organizations • Families with Cultural interest We have found the most effective platform to reach this market has been NDN digital ads as well as Facebook (see social media). This season we launched digital marketing in two airports to capture travelers and visitors. As our Festival coincides with Spring break in many areas, we hope to establish the Festival as the "go-to" tradition for repeat, visiting extended family members of full time and part time residents. Digital Platforms for the Project: Naples Daily News (NDN) o Digital Paramount Ads (100,000 impressions) prior to 2024 Festival. Waterman Broadcasting Network (NBC-2) NBC-2 offers Digital Display and OTT video ads targeted to Arts and Entertainment Venue/Enthusiasts in SWFL. Other Digital Advertising: • Naples Daily News, Digital ads on NaplesNews.com, Gulfshore Life, Naples Chamber of Commerce web site and dedicated spotlight eblast. Out of Market Southwest Florida International Airport (RSW) RSW offers 24-hour advertising displays in high-traffic areas of the airport. o Ads at RSW promote to a wider, more diverse audience. Punta Gorda Airport (PGD) PGD offers digital displays on seven screens across the airport. Multiple ad designs can be in rotation, not just one. Ads run every two minutes. 2023-24 budget: $4,000 What social media ads or posts are you planning for this project. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 18 of 39 7.B.1.o Packet Pg. 457 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) If not applicable, enter N/A. Targeted Facebook and Instagram posts including unique "behind the scenes" type content, as well as paid ad promotion is used to promote productions. Opera Naples creates and shares events, updates, community outreach and artist opportunities, ensuring cohesive online brand identity to Facebook, Instagram, and e- newsletters. Opera Naples has 2,300 Instagram followers and 3,200 Facebook followers. According to Facebook analytics, Opera Naples’ organic content and engagement is above average, compared to similar Facebook businesses. For example, from January, 2024 to June, 2024, Opera Naples uploaded over 100 organic posts to Facebook and Instagram. - Between January-June Opera Naples reached over 59.5K organic viewers on Facebook and 24.3K on instagram. - 7.9K people visited the Facebook page, and 2.6K visited the Instagram page. 181 people liked the Facebook page, and 268 new people followed the Instagram page. ON Marketing also utilizes boosted social media advertising during the course of the season, depending on events and sales needs. This year, 11,400 SWFL residents saw a paid ad for the Festival Under the Stars. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. Website updates that are included in this request comprise season updates, event marketing, a new "Visitor" tab, news, sponsor recognition, donor information, and updates to our educational programs that impact over 3,000 elementary school ages students in Collier County each year. These updates will likely be completed by B3 marketing. Describe any radio advertising campaigns. Radio advertising, and collaborative content such as artist interviews with the following: In Market Florida Public Media (NPR). NPR’s Classical audience is 364% more likely to attend a classical music/opera performance than those of other radio stations. WGCU (PBS) WGCU offers 15-second radio advertisements across Collier, Lee counties. Robust schedule of interviews and artist spotlights. Sample campaign: Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 19 of 39 7.B.1.o Packet Pg. 458 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) WGCU (PBS) Radio Daily :15 second 02/12/24 - 03/01/24 16 spots Out of Market We are currently discussing a Program ad swap with Sarasota Opera, which if successful would likely mean we would NOT place radio advertising in the Sarasota region. However, we are still planning this out and for this reason include the possibility of advertising in the following: WGCU (PBS) WGCU offers 15-second radio advertisements across Glades, Monroe, Highlands, Hendry, Charlotte, DeSoto and Sarasota counties. Florida Public Media (NPR) Florida Public Media offers 15-second ads on Classical WSMR-Sarasota (NPR). WSLR is a non-profit, non- commercial radio station that strongly supports local arts. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Anticipated Paid: 1. Waterman Broadcasting (NBC-2) - Naples/Port Charlotte Market TV Streaming, (OTT Ads) Daily Various February & March 2. ABC 30 second Festival video Good Morning America 2/29 to 3/3 3. WINK news, CNB early show 2/29 to 3/4 What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. Regional Community Relations An important part of raising the profile and creating top-of-mind awareness for Opera Naples includes proactively partnering to provide opera as entertainment in public platforms, sharing key messages and cultivating relationships with community leaders, arts and cultural patrons, and other influencers who can serve Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 20 of 39 7.B.1.o Packet Pg. 459 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) as patron ambassadors. In 2023/24, we successfully created working collaborations with the following community partners who provide cultural opportunities that not only benefit residents but also enhance the quality of visitation for tourists and visitors of residents. A marketing booth accompanies entertainment, and we distribute brochures, Programs, and sell tickets. The main goal with many of these collaborations is to provide public exposure on a mass scale of our talented performers. For example, collaborations that we would seek to repeat in similar fashion for 2024-2025 could include: Naples Botanical Garden: Guild TOAST event in Kapnick Hall followed by public live opera in the as part of #30daysofOpera Naples Woman's Club: Opera Naples Resident Artists featured during Arts and Culture Day, performed to 500+ attendees. Moorings Park: Opera Naples Resident Artists featured,, performed to 100+ attendees. Fifth Avenue Association: Opera Naples singers performed during multiple nights, both during Christmas Walk and Tree Light Ceremony as well as Evening Walks. An estimated 10,000 attendees. In addition, as discussed in our Marketing Goals, we plan to implement a consistent media relations program that will generate ongoing, positive news coverage about Opera Naples. Our goal is to identify and leverage newsworthy opportunities that will be covered on media and may be picked up and carried on "out-of-zone" coverage. Examples of coverage from this season that we hope to replicate include the following: Television coverage: Wednesday, February 21, 2024. ABC-7 More in the Morning show, on-air interview with Jeanette Donatti and Melanie Kalnins. http://www.abc-7.com/article/backstage-pass-opera-naples-gets-ready-to-dazzle-with-its-2024-festival-under- the-stars/46881075 Tuesday, February 27, 2024. NBC-2 general festival coverage, following press conference. Friday, March 2, 2024. NBC-2 coverage of festival opening night. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 21 of 39 7.B.1.o Packet Pg. 460 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) http://www.nbc-2.com/article/2024-opera-naples-festival-under-the-stars/60056398 Friday, March 2, 2024. ABC-7 overage of festival opening night. http://www.abc-7.com/article/2024-opera-naples-festival-under-the-stars/60056515 Tuesday, March 12, 2024, feature on Nicoletta Pavarotti by WINK news. Radio coverage: Friday, February 23, 2024. WGCU “Spotlights on the Arts” segment featuring Carmen ran during morning and evening drive time and appeared online. Gulfshore Ballet's 'Carmen' is loving tribute to choreographer Jimmy Gamonet de los Heros | WGCU PBS & NPR for Southwest Florida Friday, March 1, 2024. WGCU “Spotlight on the Arts” segment featuring Nicoletta Pavarotti and Ramón Tebar ran during morning and evening drive time and appeared online. https://news.wgcu.org/arts-and-culture/2024-03-01/nicoletta-pavarotti-joins-opera-naples-2024-festival-under- the-stars Print and online coverage: Wednesday, February 14, 2024. Letter to the Editor. https://www.news-press.com/story/opinion/2024/02/14/letters-to-the-editor-for-wednesday-february-14- 2024/72537517007/ Monday, February 19, 2024. Opera Wire covered Zarzuela/Flamenco performance. Opera Naples to Present 'Zarzuela and Flamenco' - OperaWire. Friday, February 23, 2024. The Naples Press provided a preview of the entire festival. https://www.naplespress.com/2024/02/23/opera-naples-festival-under-the-stars-celebrates-international- superstar/ Friday, February 23, 2024. Opera Wire covered Madama Butterfly cast change and Jeanette Donatti concert. Opera Naples Announces Cast Change for 'Madama Butterfly' - Opera Naples to Present Jeanette Donatti - OperaWire. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 22 of 39 7.B.1.o Packet Pg. 461 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Thursday, February 29, 2024. Florida Weekly ran our festival press release. https://naples.floridaweekly.com/articles/festival-under-the-stars/ Thursday, February 29, 2024. Festival listed in “34 Events to Brighten Your March in SWFL” in Gulfshore Life. https://www.gulfshorelife.com/2024/02/29/34-events-to-brighten-your-march-in-swfl/ Thursday, February 29, 2024. Festival listed on espnswfl.com https://espnswfl.com/listicle/there-is-much-to-see-and-do-in-swfl-this-weekend/ Friday, March 1, 2024. Gulfshore Life provided a Nicoletta Pavarotti feature. https://www.gulfshorelife.com/2024/03/01/pavarotti-mantovani-swfl-opera/ Friday, March 1, 2024. Old Naples News and North Naples News ran a festival feature. https://www.floridaneighborhoodnews.com/post/2024-opera-naples-festival-under-the-stars Sunday, March 3, 2024. WINK covered Jeanette Donatti concert. https://winknews.com/2024/03/03/naples-hometown-opera-singer-performs-for-festival-under-the-stars/ Wednesday, March 6, 2024. Naples Illustrated covers second weekend of the festival. https://www.naplesillustrated.com/opera-and-more-under-the-stars/ Friday, March 8, 2024. The Naples Press provided a Madama Butterfly feature/interview with Elizabeth Caballero. https://www.naplespress.com/2024/03/08/this-butterfly-sympathizes-with-teens-futile-bid-for-freedom/ Friday, March 8, 2024. Broadway World covered Madama Butterfly, with quotes by Maria Todaro. https://www.broadwayworld.com/ft-myers-naples/article/MADAMA-BUTTERFLY-Comes-to-Opera-Naples-This- Weekend-20240308 Ongoing online. Festival listed in Top Things to Do in Naples Daily News. https://www.naplesnews.com/things-to-do/events/?_evDiscoveryPath=/event/2254191-2024-opera-naples- festival-under-the-stars Upload your marketing plan. Opera Naples Festival Advertising Budget 2025 .pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 23 of 39 7.B.1.o Packet Pg. 462 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 61 Lee County 12 Other Florida 4 U.S. - Out of State 20 International 2 Unknown 1 SubTotals:100 Grand Totals:100 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 24 of 39 7.B.1.o Packet Pg. 463 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. 1. All marketing materials will recognize the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council as required by the grant guidelines. 2. A full page in our Season / Festival program will be provided at no cost. 3. Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council listed as Sponsor on our web site. 4. In addition, we would like to publicly recognize the contributions of Paradise Coast by thanking live during our Festival Under, and possibly presenting a plaque of appreciation on stage during opening night of our 2024-25 Festival Under the Stars, and as deemed appropriate, invite Paradise Coast staff, TDC council committee members, or local Collier County commissioners to welcome attendees and make remarks about the value of arts and culture in our community. We sincerely appreciate the value of the committee and your commitment to making Collier County a better place to visit, work and live. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 25 of 39 7.B.1.o Packet Pg. 464 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Thank you! Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 26 of 39 7.B.1.o Packet Pg. 465 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 2,614 Lee County 514 Other Florida 171 U.S. - Out of State 857 International 86 Unknown 43 SubTotals:4,285 Children Totals Estimated Attendance Collier County 2,506 Lee County 343 Other Florida 29 U. S. - Out of State 144 International 14 Unknown 7 SubTotals:3,043 Grand Totals:7,328 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 27 of 39 7.B.1.o Packet Pg. 466 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 79.28 Average Ticket Price Child If free, enter $0 20 Total Yearly Attendance For Organization - Adults 4286. This figure does not include attendees from non-ticketed, non-education public outreach. Total Yearly Attendance for Organization for Adults from Collier County 2614 Total Yearly Attendance - Children 3043 How will you collect attendance figures reported in the attendance projections? Attendance is compiled directly from ticket sales as tracked in Audience View. We also include the patrons who attend as guests to the VIP tables during festival. For Family and Community Day we have a volunteer with a clicker at entry; adults to children ratio is estimated. Education outreach numbers are tracked by education staff. Please note we are not including non-ticketed public outreach programs such as our performances at Moorings Park, Art Shows, Naples Botanical Garden, Tree lighting ceremony, Fifth Avenue Evening walks, etc. as to avoid inflating attendance numbers with large scale public events. Upload any files that helps support the attendance figures. wrapsheet_36391_2024-06-02.pdf Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 28 of 39 7.B.1.o Packet Pg. 467 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 824 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? Average Stay and Room Nights are based exclusively on the Festival attendance, as we have survey data based on this event with specific metrics for tourism and visitation. 15.8% of Festival attendees stayed in hotels, AirBNB, or short-term condo stays. Attendance, not including Community Day was 3,098, totaling 489. In addition, Opera Naples directly paid for hotel / AirBNB stays for Resident and visiting artists: Resident Artists: 300 nights Stage Manager: 12 nights Visiting Artists: 23 nights Upload any additional files, charts or data on average stays or room nights. Festival Under the Stars Survey Data 2024.xls Room Block Information -- Collier County Room Block Total Rooms Room Block Rate List any hotels in your room block. Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 29 of 39 7.B.1.o Packet Pg. 468 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 2,033,522 2,196,687 2,421,000 Operating Expense 1,999,523 2,260,340 2,408,916 Project Expenses Total artistic fees for this project $960,000 Total expenses for this project $2,408,916 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $673,500 B. Contributed income $1,410,000 C. State arts agency income $101,000 D. Local government income $100,000 E. Other income (include applicant cash)$136,500 F. Total project cash income $2,421,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $510,000 B. Production Costs (personnel, equip.)$450,000 C. Space rental $216,415 D. Marketing (publicity, etc.)$86,000 E. Other expense $1,146,501 F. Total project cash expense $2,408,916 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 30 of 39 7.B.1.o Packet Pg. 469 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation FUTS - Pepe 25,000 FUTS - PNB Bank 10,000 FUTS - Moran 25,000 FUTS - Finemark Bank 10,000 SubTotals:$70,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation Season - Trustee / Anonymous 250,000 Season - Trustee / Anonymous 100,000 Season - Trustee / Anonymous 50,000 Season - Trustee / Anonymous 50,000 Season - Trustee / Anonymous 50,000 SubTotals:$500,000 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 31 of 39 7.B.1.o Packet Pg. 470 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$570,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 32 of 39 7.B.1.o Packet Pg. 471 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 5,000 +5,000 =10,000 Print Advertising 15,000 +15,000 =30,000 Other Print Materials 1,500 +1,500 =3,000 Digital Advertising 3,000 +3,000 =6,000 Social Media 5,000 +5,000 =10,000 Website 15,000 +15,000 =30,000 Radio 4,000 +4,000 =8,000 Broadcast 0 +0 =0 Video 4,000 +4,000 =8,000 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$52,500 +$52,500 =$105,000 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 960,000 +52,500 =1,012,500 Exhib. Fees /Perf. Rights 0 +0 =0 Equipment/Supplies 0 +0 =0 Materials - Costume,Wigs No TDT 0 +0 =0 Materials - Lighting 0 +0 =0 Materials - Rentals 0 +0 =0 Materials - Scenic 0 +0 =0 Materials - Sound 0 +0 =0 Materials - Other 0 +0 =0 Signage/Collateral No TDT 0 +0 =0 Personnel - Ind Contract 0 +0 =0 Personnel - Staff No TDT 0 +0 =0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 33 of 39 7.B.1.o Packet Pg. 472 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 0 +0 =0 Transportation - Personal No TDT 0 +0 =0 Venue Rental 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$960,000 +$52,500 =$1,012,500 Expense Totals:$1,012,500 +$105,000 =$1,117,500 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 34 of 39 7.B.1.o Packet Pg. 473 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. Enter any other general explanations you feel are necessary. Opera as an art form is one of the most expensive live productions in the entertainment industry. Unlike theatricals, opera can only be performed a limited number of times per run due to the enormous physical effort required by the singers. Patrons expect grand opera to present elaborate costumes and massive sets. Live opera is a unique art form, that not only elevates the soul and spirit, but also elevates the communities that are able to sustain it. For a community such as Collier County, it is also an excellent investment. World-class opera brings a fame and reach like no other live cultural event. This past season Collier County, thanks in part to Opera Naples, was linked with arguably the two greatest names in the history of opera, Luciano Pavarotti and Andrea Bocelli. Thank you kindly for taking the time to read all the enclosed material. With full funding, we will continue to roll up the sleeves and present an incredible 2024-25 season project. Thank you! List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. N/A (We do pay City of Naples for security.) Upload any .pdf files for any financial explanations if needed. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 35 of 39 7.B.1.o Packet Pg. 474 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: Festival Under the Stars Download: 265087. View File Title: FUTS 2024 3 Download: 282646. View File Title: FUTS 2024 4 Download: 282647. View File Title: FUTS 2024 Butterfly Download: 282644. View File Title: FUTS 2024 Butterfly 2 Download: 282645. View File Title: FUTS 2024 Butterfly Death Download: 282649. View File Title: FUTS 2024 Image 1 Download: 282643. View File Title: FUTS 2024 Kunde Download: 282648. View File Title: Key to the City of Naples as Cultural Ambassador - Opera Nap Download: 265110. View File Title: VIP Tables at FUTS Download: 265106. View File Title: Wang Opera Center Performance Download: 265088. View File Title: Youth Chorus Download: 265107. View File Title: Backstage Pass ABC7 Interview Donatti Download: 282608.MOV View File Title: Articles of Incorporation Download: 265113.pdf View File Title: Butterfly Program insert showing Artist Bios Download: 282651.pdf View File Title: By Laws Compressed Download: 265116.pdf View File Title: Collier County Business Tax Receipt 2024 Download: 282623.pdf View File Title: Florida Weekly Festival Under the Stars Download: 282641.pdf View File Title: Hometown Hero Download: 282661.pdf View File Title: IRS Determination Letter Download: 265115.pdf View File Title: Meet Nicoletta Pavarotti poised to put Naples on the Map Title: OM 990 Download: 282609.pdf View File Title: ON Active Status State of Florida Download: 282612.pdf Title: ON Board of Directors Download: 265114.pdf View File Title: ON Seaon Festival Program Download: 282650.pdf Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 36 of 39 7.B.1.o Packet Pg. 475 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Download: 282642.pdf View File View File View File Title: Pavarotti Forever Insert showing artist bios Download: 282652.pdf View File Title: Project Budget Download: 282633.pdf View File Title: Sales Tax exemption Certificate Download: 282610.pdf View File Title: W9 Download: 282617.pdf View File Title: WGCU Interview Tebar Pavarotti Download: 282660.pdf View File Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 37 of 39 7.B.1.o Packet Pg. 476 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Previous Submission Upload your E-Verify form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 38 of 39 7.B.1.o Packet Pg. 477 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. GL Certificate for collier county.pdf Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Workers Compensation.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 Opera Naples, Inc. Application #C2-24-25-0010 Name: Phone: Email: Kentigern Kyle (239) 963-9050 kkyle@operanaples.org #C2-24-25-0010 Page 39 of 39 7.B.1.o Packet Pg. 478 Attachment: Opera Naples Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Joan Hogan Legal Name The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Email joan@hmcec.org Primary Phone (239) 263-9200 Alternate Phone (239) 263-9200 Address 975 Imperial Golf Course Blvd. Suite 108 Naples, Florida 34110 UNITED STATES Website http:www.hmcec.org Applicant Institution Other Museum Applicant Status Organization - Non-Profit Applicant Discipline Multidisciplinary 501(c)(3) Incorporation Date 01/29/2001 FEIN / Tax ID 59-3740883 Date Organization Formed 01/29/2001 Fiscal Year End Date 06/30 Unique Entity ID (UEI)MWJEX2JJL1K9 DUNS Number 124922878 Mission Statement To teach the lessons of the Holocaust to inspire action against bigotry, hatred and violence. Organization History The Holocaust Museum & Janet G. and Harvey D. Cohen Education Center was founded in 2001, inspired by a Collier County middle school’s classroom project on the Holocaust. The Museum’s goal is that students and visitors learn to value mutual respect, understand the dangers of indifference, and are inspired to act against bigotry, hatred, and violence. Since its founding, the Museum has impacted over 500,000 people. Age- appropriate student Holocaust Education programs are offered for students in grades 5-12 and college in five SWFL counties. Among these options are in-school programs, Museum Field Trips, PopUp Museum exhibits, Holocaust Survivor presentations, and a unique travelling Boxcar Exhibit which visits schools, universities, public libraries and other locations throughout SWFL. Periodic Teacher Workshops are also held at the Museum which inform SWFL educators of the latest developments in the field of Holocaust Education and classroom-ready materials. Programs offered for the general public include lectures, films and discussions, Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 1 of 24 7.B.1.p Packet Pg. 479 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) special events and exhibits. The Museum has drawn visitors from across the U.S. and more than 50 countries worldwide. The Museum recently expanded from 6,000 to 9,600 square feet of space to enable it to host larger groups of students and visitors, and to bring in and display larger travelling exhibits in the future. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 2 of 24 7.B.1.p Packet Pg. 480 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. The Holocaust Museum & Education Center of SWFL, Inc. DBA For Organization - enter if your current name is different than the legal name dba Holocaust Museum & Cohen Education Center Federal ID Number 59-3740883 Organization Web Address www.hmcec.org ORGANIZATION ADDRESS Street Address 975 Imperial Golf Course Blvd., Suite 108 City Naples State FL Zip 34110 PHONE AND FAX Main Phone Number 239-263-9200 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 3 of 24 7.B.1.p Packet Pg. 481 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Fax Number N.A. CHIEF EXECUTIVE INFORMATION Chief Executive Title President and CEO First Name Susan Last Name Suarez Email Address Susan@hmcec.org Phone Number 239-263-9200 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 4 of 24 7.B.1.p Packet Pg. 482 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Seasonal Support for 2024-2025 Location of the Project The Holocaust Museum & Cohen Education Center 975 Imperial Golf Course Blvd. Naples, FL 34110 Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? No ¡ARTE VIVA! Start Date 2024-10-01 End Date 2025-09-30 Project Type Check all that apply. Exhibition Marketing Support If Project Type is Other, enter information about the Project Type. What is new about this project? Short Summary of Project The Museum is applying for the 2024-2025 Category C-2 Non-County Owned and Operated Museum Grant to request funds to help cover the following uses between October 1, 2024 through September 30, 2025: costs associated with marketing the Museum, its exhibits, and programs to help attract visitors to Collier County. These costs would include materials and production for new Museum-created exhibits, rental and shipping cost for travelling exhibits, creation and production of promotional and advertising materials and brochures to promote the Museum and its exhibits, programs and events to out-of-area visitors, purchase of qualifying media vehicles to promote the same, updating the Museum's website, speaker program costs, Visit Florida Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 5 of 24 7.B.1.p Packet Pg. 483 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Small Business Partner Fees and rack card distribution fees for Visit Florida Visitor Centers. CVB will be acknowledged and CVB logo included in all promotional materials and landing pages where required. TDT Grant and Collier County Board of County Commissioners will be acknowledged in the Museum Lobby, on website, and any special event/program materials where applicable. Detailed Project Description Exhibit Title: Propaganda Exhibit Scheduled for: 12/17/24 - 3/17/25 Description: What are the artistic and cultural goals and vision for this project? The goal in presenting the Museum's exhibits, programs and events is to educate people of all ages about the legacy of World War II and the lessons of the Holocaust. 2025 marks the 80th anniversary of the end of the war and the Liberation of the concentration camps. As this history recedes from common memory, it becomes increasingly important that the world remembers its important lessons and recognizes the personal costs hatred, bigotry, and the descent into violence can inflict on us and our society. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? Few destinations offer visitors what the Paradise Coast and Collier County can. Its unique mix of experiences that are available year-round attracts visitors from all over the U.S. and internationally. The Holocaust Museum & Cohen Education Center is one of these unique attractions. Over the years, we have hosted visitors from more than 45 countries, all 50 states, the District of Columbia and several territories. Based on visitors' comments received, we know that not only are they are impacted by their time with us, but that they share this experience with friends and family who may be visiting/planning to visit the Paradise Coast DMA. What is the impact on this project and your programming if this funding is not received? If the Grant application is not approved, we will scale back the planned calendar of events and programs. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 6 of 24 7.B.1.p Packet Pg. 484 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. The goal of our marketing program is to: - encourage and increase visitation to the Paradise Coast market - reinforce why their choice to visit will provide unique experiences and a memorable vacation/stay - inform them of one of the area's most unique attractions they can take advantage while Potential out-of-area visitors will be targeted through both out-of-area media as well as some local tourist- focused media now allowable under the Arts & Culture Category C-2 Grant rules. The final determination of media used will be subject to potential receipt/amount of this grant. The marketing message will be focused on the existence of Museum and the exhibits, programs and events it offers visitors and local residents alike. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 7 of 24 7.B.1.p Packet Pg. 485 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) We will use a mix of printed, digital and media vehicles targeted to specific audiences. Any media for which reimbursement will be requested will display the CVB logo and URL. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. The Museum issues a monthly e-newsletter and eblasts with information on current and upcoming programs, newsworthy announcements and specific program reservation links. Our mailing list continues to grow through a variety of means: - Post-visit Lobby comment card sign up - Post-visit Lobby QR code comment card sign up - Website sign up link - Automatic addition of online ticket purchaser email addresses - Automatic addition of program and special event reservation email addresses - Community event Museum display table sign ups Our mailing list is composed of 10,123 addresses at this time. Re local vs. out of town – guestimate is probably 60% local, 40% out of town. Don’t have information beyond email addresses for most of them. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. The overall objective of our Marketing Plan is to provide the reader with a reason to come to Naples and visit the Museum when here. Print advertising provides readers with pertinent Museum information through main copy points, website address, location, the types of tours available, etc. To get the most out of a print expenditure, we select vehicles which offer a digital component as well whenever possible. Working in tandem with the ad copy, we include a photograph evoking the experience of a Museum visit. We typically use a photograph of middle school students who came on a Field Trip. Florida is one of the growing number of States with a mandate to teach students about the Holocaust. Students in the photo are holding signs that say "Kindness Matters," "Be An Upstander," and "Mutual Respect." These phrases encapsulate of the lessons of the Holocaust for all of us, no matter our age or where we live. The photo shows the beautiful Anne Frank photomosaic in our lobby ("Photomosaic (R) of Anne Frank by Robert Silvers".) Anne's image immediately telegraphs to readers the personal and emotional side to World War II and Holocaust history. Anne's story and those of the local SWFL residents who are Survivors and Liberators, create a deeper, lasting, and emotional connection with visitors than just the dates and places of Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 8 of 24 7.B.1.p Packet Pg. 486 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) history. Not only do people remember the consequences of unchecked hate and bigotry because history is brought to a personal level, it plants a seed and encourages them to take an active role in standing up to hate in the future. The Print advertising plan will incorporate magazines and newspapers, with specific editorial content such as arts & culture and Southwest Florida tourism, in both out of area potential visitors, as well as the local tourist- focused publications, area visitor guides such as the CVB Official Visitors Guide, and a billboard on the Naples Trolley. Generally we utilize smaller space ads and request non-profit rates to maximize budget dollars. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Other print materials - which will include the CVB logo - include Museum brochures rack cards, flyers, event invitations and exhibit/program sponsorship panels. What types of digital advertising are you planning for this project? If not applicable, enter N/A. Print vehicles with a digital component are emphasized. Should a digital-only opportunity become know, and funds are available, it will be considered. The CVB logo is displayed on ad if room is available, or on the ad's landing page. If funds and space available, will also run a small space digital ad on the Paradise Coast website in addition to its print magazine. The Museum is listed on Yelp and TripAdvisor. What social media ads or posts are you planning for this project. If not applicable, enter N/A. The Museum periodically posts to its Facebook and Instagram accounts. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. Website updates would include promotion of current and upcoming exhibits, films and speaker programs/series, special events and other newsworthy announcements. The CVB logo is displayed with other Sponsor logos on the Museum's website. Describe any radio advertising campaigns. If funds permit, Radio campaigns would include a regional buy with WGCU and local stations with large reach. Content would focus on providing visitors with a reason to the visit the Museum (special program, exhibit, event.) What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. If funds allow, Broadcast would include a regional buy with WGCU. As with Radio campaigns, content would Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 9 of 24 7.B.1.p Packet Pg. 487 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) feature reason to visit the Museum (special program, exhibit, event.) What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. The Museum would continue its use of a Billboard ad on one of the Naples Transportation and Tours Trolleys. The Trolleys, which travel to both downtown and North Naples on the main route US 41, are seen daily by visitors to the area as arrive and drive around town. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 10 of 24 7.B.1.p Packet Pg. 488 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 3,644 Lee County 2,430 Other Florida 0 U.S. - Out of State 0 International 0 Unknown 4,049 SubTotals:10,123 Grand Totals:10,123 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 11 of 24 7.B.1.p Packet Pg. 489 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. The Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council will be recognized and included as follows: CVB Logo with URL to appear on/in: - Print: ads, rack cards, Museum brochures, flyers, Exhibit Sponsor Panels - Digital advertising (either on ad or on the landing page if ad space is too small) - Website Sponsor Logos page - Museum E-newsletters and e-blasts - PowerPoint presentations: Museum Lobby - Program booklets for Winter and Spring Fundraising Events The words "Collier County Tourism Development Council" will appear whenever space allows Sponsorship names to be spelled out in locations such as: - Powerpoint presentation - Museum Lobby - Powerpoint presentation - Speaking Engagements - Printed Exhibit Sponsor Panels - Winter and Spring Event program booklets Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 12 of 24 7.B.1.p Packet Pg. 490 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 1,928 Lee County 753 Other Florida 150 U.S. - Out of State 1,572 International 277 Unknown 0 SubTotals:4,680 Children Totals Estimated Attendance Collier County 930 Lee County 513 Other Florida 20 U. S. - Out of State 0 International 0 Unknown 183 SubTotals:1,646 Grand Totals:6,326 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 13 of 24 7.B.1.p Packet Pg. 491 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $15.00 Average Ticket Price Child If free, enter $0 $0 Total Yearly Attendance For Organization - Adults 4,680 Total Yearly Attendance for Organization for Adults from Collier County 1,928 Total Yearly Attendance - Children 1,646 How will you collect attendance figures reported in the attendance projections? Estimated attendance figures use attendance data gathered during 2023-2024 grant year from October 2023 through May 2024. Data comes from online admission ticket purchases, walk-in ticket purchases, event program registration, and Education Department school field trip data. The "Average Ticket Price Child" is noted as $0 because "Children" attendance is based on school field trips to the Museum. There is no admission charge for these trips. Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 14 of 24 7.B.1.p Packet Pg. 492 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 1 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? Calculated using CVB suggested figure of "1" for unknown number of nights and number of rooms per night, Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 4 Room Block Rate $199.00 List any hotels in your room block. Hilton Naples Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 15 of 24 7.B.1.p Packet Pg. 493 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 996,719 930,000 948,000 Operating Expense 802,554 930,900 948,000 Project Expenses Total artistic fees for this project $0 Total expenses for this project $948,000 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $45,000 B. Contributed income $844,000 C. State arts agency income $45,000 D. Local government income $14,000 E. Other income (include applicant cash)$0 F. Total project cash income $948,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $551,000 B. Production Costs (personnel, equip.)$125,000 C. Space rental $50,000 D. Marketing (publicity, etc.)$50,000 E. Other expense $222,000 F. Total project cash expense $998,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 16 of 24 7.B.1.p Packet Pg. 494 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Holocaust Museum & Cohen Education Center 15,000 SubTotals:$15,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 17 of 24 7.B.1.p Packet Pg. 495 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$15,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 18 of 24 7.B.1.p Packet Pg. 496 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 0 +0 =0 Print Advertising 6,500 +6,500 =13,000 Other Print Materials 2,000 +2,000 =4,000 Digital Advertising 1,000 +1,000 =2,000 Social Media 0 +0 =0 Website 1,000 +1,000 =2,000 Radio 1,000 +1,000 =2,000 Broadcast 1,000 +1,000 =2,000 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)1,000 +1,000 =2,000 Design/Production 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$13,500 +$13,500 =$27,000 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 0 +0 =0 Exhib. Fees /Perf. Rights 0 +0 =0 Equipment/Supplies 0 +0 =0 Materials - Costume,Wigs No TDT 0 +0 =0 Materials - Lighting 0 +0 =0 Materials - Rentals 0 +0 =0 Materials - Scenic 0 +0 =0 Materials - Sound 0 +0 =0 Materials - Other 1,500 +1,500 =3,000 Signage/Collateral No TDT 0 +0 =0 Personnel - Ind Contract 0 +0 =0 Personnel - Staff No TDT 0 +0 =0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 19 of 24 7.B.1.p Packet Pg. 497 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 0 +0 =0 Transportation - Personal No TDT 0 +0 =0 Venue Rental 0 +0 =0 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$1,500 +$1,500 =$3,000 Expense Totals:$15,000 +$15,000 =$30,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 20 of 24 7.B.1.p Packet Pg. 498 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. Museum Income and Expenses Budget figures are based on a Museum Fiscal Year which runs from July 1 - June 30. Detailed Project Budget/Request figures are estimates only. The actual details and dollar allocations would be based on amount of grant funding. Funds estimated for a specific item allocations may be shifted as necessary to another item, e.g. moving funds from Print into Broadcast or another category. Enter any other general explanations you feel are necessary. Flexibility is built into the Marketing Plan so previously-allocated funds can be shifted to take advantage of special suitable advertising or promotional opportunities which might become available during the grant year. The flexibility also helps deal with any unexpected issues which might occur with a planned expenditure so that the funds can be reallocated to another portion of the Marketing Plan's budget. List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. N/A Upload any .pdf files for any financial explanations if needed. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 21 of 24 7.B.1.p Packet Pg. 499 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Support Material No Work Samples are assigned to this application. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 22 of 24 7.B.1.p Packet Pg. 500 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Previous Submission Upload your E-Verify form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 23 of 24 7.B.1.p Packet Pg. 501 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. ACORD Form 20240507-112714-1.pdf Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. ACORD Form 20240507-112714-1.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-24-25-0008 Name: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-24-25-0008 Page 24 of 24 7.B.1.p Packet Pg. 502 Attachment: THM Applicaiton FY 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Applicant Profile Applicant Type Organization Name Kenzie Currie Legal Name The Naples Players, INC Email kcurrie@naplesplayers.org Primary Phone (239) 434-7340 Alternate Phone (239) 434-7340 Address 701 5th Ave S Naples, Florida 34102 UNITED STATES Website naplesplayers.org Applicant Institution Performing Group - Community Applicant Status Organization - Non-Profit Applicant Discipline Theatre 501(c)(3) Incorporation Date 02/07/1959 FEIN / Tax ID Date Organization Formed 01/19/1953 Fiscal Year End Date 04/30 Unique Entity ID (UEI) DUNS Number 030776173 Mission Statement The Naples Players builds community through exceptional access to the power of theatre. Organization History The Naples Players was founded on January 19, 1953. Its first production was staged in what is now Gulfview Middle School on March 20, 1953. For more than two decades The Naples Players staged rehearsals and performances out of local auditoriums, restaurants, and even patrons’ homes. In 1975, The Naples Players established a home base when a 40-seat playhouse was opened at 2363 Davis Boulevard. Having their own facility allowed TNP to focus on growing classes and programs beyond staged performances. Less than a decade later, they had outgrown their facility and after extensive renovations, the former Kon-Tiki Theatre was reopened as the new Naples Players theatre. Unfortunately, the exterior of the new facility began to suffer damages in the early 1990’s and the search was on again for a new place to call home. During this time, the theatre still put on an extensive season of performances, classes, and programs. In the early 1990’s 5th Avenue South was not nearly the hub of Naples it is today. The Naples Players took a chance on developing a plot of land flanked by failing storefronts and lack of foot traffic. Three successive yearly grants from the State of Florida totaling nearly $1.5 million helped create the final result: the 1998 opening of The Naples Players’ Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 1 of 25 7.B.1.q Packet Pg. 503 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Sugden Community Theatre on 5th Avenue South. Today, The Naples Players continues to celebrate season after season of performances, programs, and classes which are geared towards inspiring our community and defining our culture for the future of the arts in Southwest Florida. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 2 of 25 7.B.1.q Packet Pg. 504 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization. This should match your 501-c(3) paperwork and your Sunbiz listing name exactly. The Naples Players Inc DBA For Organization - enter if your current name is different than the legal name Federal ID Number 596154976 Organization Web Address naplesplayers.org ORGANIZATION ADDRESS Street Address 701 5th Ave S City Naples State FL Zip 34102 PHONE AND FAX Main Phone Number 2394347340 Fax Number Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 3 of 25 7.B.1.q Packet Pg. 505 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) CHIEF EXECUTIVE INFORMATION Chief Executive Title Executive Artistic Director First Name Bryce Last Name Alexander Email Address balexander@naplesplayers.org Phone Number 2394347340 ORGANIZATION STRUCTURE Organizational Structure Nonprofit Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 4 of 25 7.B.1.q Packet Pg. 506 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Information Support Type Seasonal Support Project Name Season Support for 2025-2026 Season Location of the Project The Naples Players 701 5th Ave S Naples, FL 34102 Can this project or any portion of the project/seasonal support be included as part of the ¡ARTE VIVA! festival? No ¡ARTE VIVA! Start Date 2024-05-26 End Date 2025-05-31 Project Type Check all that apply. Performance Event Marketing Support If Project Type is Other, enter information about the Project Type. What is new about this project? Short Summary of Project After spending an entire season offsite while our facility underwent a $21M renovation, The Naples Players will produce its full season back downtown. With the new state of the art facility, our season will boast of the highest quality art, in the most accessible way, with and for the local community. Our season will include 9 mainstage shows, 6 education productions, year-round classes for adults and kids, Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 5 of 25 7.B.1.q Packet Pg. 507 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) and community focused outreach programming. Detailed Project Description Kicking off the opening of TNP’s brand new Kizzie Theater will be Broadway’s most beloved toe-tapping show: 42nd Street. Sponsored by Lake Michigan Credit Union, this splashy and grand three-time Tony Award- and Olivier Award-winning musical will be on stage from June 26th to July 21st, 2024. Follow Peggy Sawyer, a talented young small-town performer with stars in her eyes who finally gets her big break on Broadway as a chorus girl. But just before opening night, the leading lady breaks her ankle. Will Peggy be able to step in and become a star in just 36 hours? Rumors, a show chock full of secrets, scandals, and side-splitting chaos, will be in Kizzie Theater from October 2nd to October 20, 2024. When the host of an evening dinner party goes missing, rumors run wild and hilarity ensues in this laugh-out-loud journey of mistaken identities, absurd misunderstandings, and tangled truths. Rumors will keep you laughing and guessing until the final curtain. Unveiling TNP’s freshly renovated Price Studio Theater will be one of the most produced plays in the world, Almost, Maine - a show for people with big hearts and endless love. Escape to the enchanting town of Almost, Maine, where love, laughter, and unexpected connections illuminate the winter sky. This heartwarming and whimsical collection of tales is a celebration of the extraordinary moments that transform ordinary lives. Described by the New York Daily News as “sweet, poignant, witty, real, and perfect,” Almost, Maine will be on stage from October 16th to November 10th, 2024. Ring in a season of musical merriment and holiday humor with A Christmas Story: The Musical in Kizzie Theater from November 20th to December 22nd, 2024. Join young Ralphie Parker on his quest for the ultimate Christmas gift, as he encounters eccentric characters, challenges, and unexpected joy along the way. This beloved tale captures the spirit of the season with humor, warmth, and charm that resonates with audiences of all ages. After a long-awaited delay, The Play That Goes Wrong, sponsored by Garage Doors of Naples, will hit the Kizzie Theater stage from January 15th to February 16th, 2025. Welcome to the opening night of The Murder at Haversham Manor where things are quickly going from bad to utterly disastrous. With an unconscious leading lady, a corpse that can’t play dead, and actors who trip over everything (including their lines), it’s “tons of fun for all ages” (HuffPost) and “comic gold” (Variety) – sure to bring down the house! Death of a Salesman, on stage in Price Studio Theater from February 5th to March 2nd, 2025, is a Tony and Pulitzer award-winning play that investigates the evolution of the American dream. Arthur Miller’s classic work portrays the struggles of Willy Loman, a salesman grappling with fading success, strained relationships, and the consequences of chasing an elusive aspiration. The play delves into timeless themes of identity, Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 6 of 25 7.B.1.q Packet Pg. 508 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) disillusionment, and the high cost of societal expectations. In the spring, the Tony Award-winning musical Man of La Mancha will hit the Kizzie Theater. The classic musical odyssey of dreams and courage will be on stage from March 12 - April 13, 2025. Timeless and captivating, it takes you on an epic adventure alongside the indomitable dreamer, Don Quixote. With a score that will tug at your heartstrings and a tale that inspires the dreamer in us all, Man of La Mancha delivers a poignant and uplifting theatrical experience. Two powerful and fearless females ahead of their time will be gracing the Price Studio Theater stage from April 2nd - April 27th, 2025 in The Half-life of Marie Curie. In 1912, amid a personal scandal, accomplished scientist and Nobel Prize winner Marie Curie finds solace at the seaside home of a fellow female colleague. This new work from Lauren Gunderson revels in the power of two fearless female scientists at the heights and depths of their careers and lives. Rounding out TNP’s season will be The Hallelujah Girls - a play taking place in the Kizzie Theater that’ll teach the audience that it’s never too late to chase your dreams. After the death of a dear friend, the ladies of Eden Falls, Georgia decide it’s time to make a change and achieve their dreams. They unfold as they meet weekly at SPA-DEE-DAH! - an abandoned church-turned-day-spa. Friendship, resilience, and the pursuit of joy will leave you shouting “Hallelujah!” The Hallelujah Girls will be on stage from May 7th to May 25th, 2025. TNP will also be presenting an education season featuring School of Rock, Hadestown, and a Teen production of the smash hit 42nd street, to be performed this summer. What are the artistic and cultural goals and vision for this project? Each of our chosen materials for next year are well-known, technically challenging, and entertaining - producing them will demonstrate the high quality artists, designers, and performers in Naples. We will utilize local talent to accomplish the lofty technical and design demands of each script. Not only will audiences be blown away by the quality of productions in Collier County, but the artists that live and work in our community, demonstrating the arts and culture that is not transplanted but inherently here. This season will also introduce audiences to the new TNP building on 5th Avenue - a building designed to serve the community. With more seating, more accessible performances, and more volunteer opportunities than ever before. Our goal is to provide exceptional access to the power of theatre - this is the best way to do that. Describe any way this project would fall under the ¡ARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 7 of 25 7.B.1.q Packet Pg. 509 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) How will this project promote and drive tourism to Collier County/the Paradise Coast? As stated above, the productions are internationally recognized, which instantly attracts new audience members. We have seen in our market research that musicals and comedic plays bring more new audience members than dramatic plays, with title recognition being the biggest factor in new ticket sales. Our season is crafted to celebrate several musicals and comedies, and renowned dramas that will be sure to catch any tourists eye. By marketing the quality of our overall productions in concurrance with the title recognition and the comedic and musical nature of our season, we will be able to bring tourists in from neighboring counties, as well as visitors from all over the country. What is the impact on this project and your programming if this funding is not received? With ticket sales only making up 60% of our revenue, it would be impossible to produce any art - much less art to the quality that we have become renowned for - without the support of the community. Coming out of an offsite season with significantly less seats to offer, we are working to creatively bridge the gap created by the cost of producing offsite work. This grant would significantly impact the ability to do so and continue to make our productions more dazzling each time. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 8 of 25 7.B.1.q Packet Pg. 510 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out-of-market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Our goal is to partner with a publishing company outside of Collier County to bring tourists into our building. We will have a multi-level marketing plan utilizing digital, print, social, and keyword ad campaigns in and outside of Collier County. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. We will work with a publishing company located in key places of Florida - Tampa, Orlando, Miami, and Sarasota to add digital marketing to their email campaigns. We will also work with theatre sites such as BroadwayWorld to include Email campaigns as a part of the marketing for this project. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 9 of 25 7.B.1.q Packet Pg. 511 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. We will be targeting specifically neighboring cities in Florida - Orlando, Tampa, Miami, and Sarasota. We will work with a publishing company on an all-encompassing contract which will include select print ads in these cities in addition to digital and email marketing. Locally, we will work with Gulfshore Life, Naples Daily News, Life in Naples, Florida Weekly, and Fort Myers Magazine to promote not only the shows but stories of the individuals involved to emphasize the high quality people and productions in town. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. N/A What types of digital advertising are you planning for this project? If not applicable, enter N/A. We will target certain zip codes using Google Grant Ads, LocalIQ, FloridaWeekly, and other such software. We will also work with publishing companies to run digital ads to counties outside of Collier, in concurrance with print and email marketing. Locally, we will run digital ads through Naples Daily News, Gulfshore Life, and similar publications. What social media ads or posts are you planning for this project. If not applicable, enter N/A. We will run sponsored Facebook posts, both local and non-local, with events, photos, and ads to match. We will run reels and videos on both Instagram and Facebook, to pull in a younger demographic. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. We will include the Paradise Coast logo on the footer of every single page of our website, and display it in concurrance with any sponsor logos and links on show pages so visitors will have exposure and access to the Paradise Coast website and logos at every level of exploring our website. Describe any radio advertising campaigns. N/A What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 10 of 25 7.B.1.q Packet Pg. 512 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 11 of 25 7.B.1.q Packet Pg. 513 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Marketing Plan - Email Marketing If your marketing plan included Email Marketing, please complete the form below about your email list. This table describes the geographic representation of your email list. This will be compared to your statistics in the final report. We are looking for growth and change over time with this information. The total and subtotal lines will automatically calculate the final totals. Email List Distribution April/May 2024 Collier County 30,000 Lee County 5,000 Other Florida 2,500 U.S. - Out of State 1,000 International 0 Unknown 0 SubTotals:38,500 Grand Totals:38,500 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 12 of 25 7.B.1.q Packet Pg. 514 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Recognition Plan This section describes the recognition that will be offered to the Naples, Marco Island, Everglades CVB. Due to county restrictions, recognition cannot consist of the county receiving anything of value for free (includes tickets, items, etc.) The plan can include the ability to purchase tickets at cost. Be as specific as possible. The CVB has a variety of available assets including print, digital, broadcast, or outdoor. Recognition plans must include logo placement or mention on all advertisements. The logo used will be the CVB logo with the URL. Note - this is a requirement for your ads that are to be reimbursed. Other types of recognition can include logo placement on signage or banner placement at the project, logo or listing on a title wall, advertisement at a function or in a program book, or a listing in an annual report. The recognition should be visible to all attendees. The organization listed in any print material (such as donor lists) should be "Collier County Tourist Development Council." Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. All digitial, email, social, and print ads will include the Paradise Coast logo. Additionally, signage in the lobby during the event will include information about the Collier County Tourist Development Council, with logos, links, and information to drive traffic to theirt website. Our website will also be updated to include the logo at the footer of every single page, and the logo and website on each individual show page as well as the ticketing website page, giving exposure at every level of interaction with our website. Our patrons average 1.5 minutes per page on our website, indicating they read all information presented to them, which will include information about the Collier County Tourist Development Council, driving additional traffic to your website. Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 13 of 25 7.B.1.q Packet Pg. 515 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Attendance Enter the estimated attendance for the project by the categories below - adult and children and then by location. You also will enter text on how these figures were derived on the next page. Local attendance refers to individuals that attend that are within a 50-mile radius from the event location. Unknown should be used in cases where any attendance totals are known but you are unaware of location information. These figures will be a part of your final report so that you can easily track estimated and actual attendance. Adult Totals Estimated Attendance Collier County 15,000 Lee County 10,000 Other Florida 5,000 U.S. - Out of State 2,500 International 1,000 Unknown 0 SubTotals:33,500 Children Totals Estimated Attendance Collier County 3,000 Lee County 1,500 Other Florida 250 U. S. - Out of State 1,000 International 20 Unknown 0 SubTotals:5,770 Grand Totals:39,270 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 14 of 25 7.B.1.q Packet Pg. 516 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 42 Average Ticket Price Child If free, enter $0 42 Total Yearly Attendance For Organization - Adults 40000 Total Yearly Attendance for Organization for Adults from Collier County 25000 Total Yearly Attendance - Children 25000 How will you collect attendance figures reported in the attendance projections? When a ticket is purchased, our database requires address and zipcode. This, combined with ticket sales reports, and post-show surveys asking for age/location/length of stay should give us a comprehensive view of who is attending each performance and where they come from. Upload any files that helps support the attendance figures. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 15 of 25 7.B.1.q Packet Pg. 517 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Visitor Information Estimated Visitor Room Information -- Collier County Average Visitor Stay (in number of nights) 3 Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? We used A Christmas Carol, the Musical as the last show that qualified for tourism support, and asked this question on the survey. The calculation is based on the number of people who answered they were just visiting when asked if they were a full-time or seasonal resident or just visiting. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Information -- Collier County Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. NA Upload any room block reports from your hotel(s). Use .pdf format. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 16 of 25 7.B.1.q Packet Pg. 518 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 2,488,555 2,013,738 3,194,806 Operating Expense 3,956,455 4,039,385 4,716,047 Project Expenses Total artistic fees for this project $0 Total expenses for this project $0 Total In-kind for this project $0 Sources of Project Cash Income A. Earned income $3,194,806 B. Contributed income $1,425,000 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash)$0 F. Total project cash income $4,619,806 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $188,210 B. Production Costs (personnel, equip.)$805,075 C. Space rental $69,600 D. Marketing (publicity, etc.)$179,600 E. Other expense $0 F. Total project cash expense $1,242,485 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 17 of 25 7.B.1.q Packet Pg. 519 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Season Sponsors - Porsche Naples 50,000 SubTotals:$50,000 Project 2 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 3 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 4 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 5 Sponsors - list Project Name in the first line Amount Sponsorship/Donation SubTotals:$0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 18 of 25 7.B.1.q Packet Pg. 520 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals:$0 Income Totals:$50,000 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 19 of 25 7.B.1.q Packet Pg. 521 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Detailed Project Budget/Request Marketing Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Email Marketing 2,750 +2,250 =5,000 Print Advertising 6,500 +6,000 =12,500 Other Print Materials 8,000 +7,000 =15,000 Digital Advertising 6,500 +6,000 =12,500 Social Media 0 +0 =0 Website 35,000 +25,000 =60,000 Radio 0 +0 =0 Broadcast 0 +0 =0 Video 0 +0 =0 Outdoor 0 +0 =0 Out of Home (OOH)0 +0 =0 Design/Production 40,000 +34,600 =74,600 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$98,750 +$80,850 =$179,600 Exhibition/Production Expenses Amount Org to Pay Requested Amount TDT Grant Total Amount Artist/Entertainment Fees 188,210 +0 =188,210 Exhib. Fees /Perf. Rights 100,000 +30,000 =130,000 Equipment/Supplies 50,000 +0 =50,000 Materials - Costume,Wigs No TDT 80,000 +20,000 =100,000 Materials - Lighting 20,000 +5,000 =25,000 Materials - Rentals 50,000 +0 =50,000 Materials - Scenic 150,000 +25,000 =175,000 Materials - Sound 20,000 +5,000 =25,000 Materials - Other 50,000 +25,000 =75,000 Signage/Collateral No TDT 18,723 +0 =18,723 Personnel - Ind Contract 100,000 +28,352 =128,352 Personnel - Staff No TDT 0 +0 =0 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 20 of 25 7.B.1.q Packet Pg. 522 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Shipping/Freight 20,000 +0 =20,000 Transportation - Personal No TDT 6,000 +2,000 =8,000 Venue Rental 50,000 +19,600 =69,600 0 +0 =0 0 +0 =0 0 +0 =0 Subtotals:$902,933 +$159,952 =$1,062,885 Expense Totals:$1,001,683 +$240,802 =$1,242,485 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 21 of 25 7.B.1.q Packet Pg. 523 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. This season opens our new building on 5th avenue, which adds 132 seats to our largest theater, 100 seats in the form of a brand new theater, and state of the art technology that you would be hard pressed to find the equal of in the country. For this reason, our marketing dollars out of the county will be vital to filling those seats and bringing in tourists to experience the incredible arts and culture that is right here in SWFL and unmatched anywhere else in the country. Enter any other general explanations you feel are necessary. List any project expenses you have planned for any/other entities of Collier County and the amount. This includes any rental fees of County properties or services. For instance, if you obtain Collier County officers for security, list that and the amount. If non, enter N/A. N/A Upload any .pdf files for any financial explanations if needed. No File Uploaded Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 22 of 25 7.B.1.q Packet Pg. 524 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Title: Articles of Incorporation Download: 265016.pdf View File Title: Bylaws Download: 265001.pdf View File Title: Certificate of Liab Insurance_2024_Colli er Co Download: 282605.pdf View File Title: Collier County Business Tax_2024 Download: 282581.pdf View File Title: Form 990 Public Inspection Copy 4.30.23 Download: 282558.pdf View File Title: Form W-9_signed 1.2.24 Download: 282606.pdf View File Title: IRS Status Letter Download: 265002.pdf View File Title: List of Current Board of Directors Download: 265003.docx View File Title: Sunbiz_Annual Report Status_2024 Download: 282586.pdf View File Title: TNP Bylaws Download: 282523.pdf View File Title: Workers Comp_COI Download: 282575.pdf View File Support Material Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 23 of 25 7.B.1.q Packet Pg. 525 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes E-Verify Form (for any organization that is submitting an application for the first time since January 1, 2024. Previous Submission Upload your E-Verify form No File Uploaded Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 24 of 25 7.B.1.q Packet Pg. 526 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Workers Comp Certificate.pdf Worker's Comp Coverage Yes Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Workers Comp Certificate.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes Project Income Sponsorship Detail Form/Table Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed. Yes Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category “C-2” Non-County Owned and Operated Museum Grants 2024-2025 The Naples Players, INC Application #C2-24-25-0012 Name: Phone: Email: Kenzie Currie (239) 434-7340 kcurrie@naplesplayers.org #C2-24-25-0012 Page 25 of 25 7.B.1.q Packet Pg. 527 Attachment: The Naples Players Application FY 2024-2025 Cat C2 (29563 : TDT Arts and Culture Grant Applications for FY24-25) 1 Business Case Tourist Development Tax Grants Tourist Development Taxes Visitors to Collier County who stay in hotels or short-term rentals pay a 5% tax. This “bed tax” is the Tourist Development Tax (TDT). As the money is collected, Collier County divides the proceeds into various buckets that is used to fund programs each year. Reserves are accumulated with the remaining proceeds moved to the reserve at the end of the fiscal year or used for expenses with money transferred as needed. The use of funds is based on Florida Statute 125.0104 and the County Ordinance for the Tourist Development Tax and based on the collection and breakout of the first three pennies and updated for the addition of the fourth and fifth pennies. The funds for the Tourist Development Tax are below. Fund Number Name Use 1100 TDC Beach Park Facilities Funds Beach Park Projects - Category A Grants 1101 TDC Tourism Promo Funds administration of the Tourism Department, Promotions and advertising efforts to fulfill the mission of the department to bring visitors to the areas – leisure, business, sports Includes Sports Marketing Grants and Category B – Marketing Grants 1102 Engineering No longer used 1103 TDC Museum Non- County Funds the Category C-2 Grants for Non-County Museums 1104 TDC Admin/Ops Used in the budget – money is transferred from Fund 1101 for Tourism Administration costs 1105 TDC Beach Renourishment Funds Beach Renourishment Projects 1106 TDC Prom Res/Dis Rec Funds Disaster Recovery and Emergency Situations 1107 Museum Funds the 5 County Museums 1108 TDC Capital Projects Funds Capital Projects 7.B.1.r Packet Pg. 528 Attachment: Tourist Development Taxes Business Case (29563 : TDT Arts and Culture Grant Applications for FY24-25) 2 Use of Taxes in the Budget As the budget is devised, the income of the TDT funds is budgeted conservatively. As collections occur each month, the budget forecast is revised monthly to determine the probable collection for each fund. Below is the fund along with the % breakout of the tax collection (from the TDT Tax County Ordinance), the reserve as of January 2024, and the budget, revised forecast, and collections as of June 2024 as reported from the Office of Management and Budget (OMB) to the Tourist Development Council. Reserves are updated once a year by OMB. Fund Description % of Tax Collection Reserve As of Jan 2024 Adopted Budget FY 2024 Updated Forecast FY 2024 June YTD Collections FY 2024 June FUND 1100/183 TDC BEACH PARK FAC 3.58% $4,437,100 $1,234,300 $1,671,224 $1,404,002 FUND 1101/184 TDC TOURISM PROMO 33.57% $250,000 $12,221,500 $17,255,706 $14,174,250 FUND 1102 ENGINEERING $33,300 $0 FUND 1103/193 TDC MUSEUM NON CTY 1.91% $1,081,400 $658,500 $891,599 $747,170 FUND 1104/194 TDC ADMIN/OPS $77,600 $0 FUND 1105/195 TDC - BEACH RENOUR 38.98% $42,970,500 $13,438,900 $18,196,077 $15,282,398 FUND 1106/196 TDC PROM RES/DIS REC $1,510,000 $0 FUND 1107/198 MUSEUM 7.68% $100 $2,000,000 $2,000,000 $2,000,000 FUND 1108/758 TDC CAPITAL PROJECTS 14.28% $179,200 $4,923,200 $6,665,942 $5,601,342 Total 100% $50,539,200 $34,476,400 $46,680,548 $39,209,161 7.B.1.r Packet Pg. 529 Attachment: Tourist Development Taxes Business Case (29563 : TDT Arts and Culture Grant Applications for FY24-25) 3 Grant Programs To help increase the number of visitors, and to improve the quality of life for our citizens, grants have been provided for various projects throughout the years. Since 2018, these programs have included the following: Category A – two grants Beach Renourishment – Fund 1105 Beach Park Facilities – Fund 1101 These projects are for the creation and maintenance of the 30 miles of beach coastline in Collier County and the associated beach parks. Category B – Marketing Fund – TDC Promotion Fund 1101 This category is for arts and cultural organizations that do not fit into the Non-County Museum description. Organizations can be for-profit or nonprofit and this category includes events, festivals, or marketing campaigns. Category C-2 Non-County Museums – TDC Museum Non-County Fund 1103 This category is for nonprofit organizations that fits into one of the two descriptions: • “A museum is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these items available for public viewing through exhibits that may be permanent or temporary. • A museum is a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates, and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment.” Sports Marketing Grants – TDC Promotion Fund 1101 This category is for organizations that are bringing an amateur sports event or tournament to Collier County. 7.B.1.r Packet Pg. 530 Attachment: Tourist Development Taxes Business Case (29563 : TDT Arts and Culture Grant Applications for FY24-25) 1 Arts and Culture Tourist Development Tax Grants Background Information Grant Types The Tourism Development Tax Grant program provides opportunities in two program areas for arts and culture organizations to complete applications for grants. The grant categories follow Florida Statute 125.0104.5.a.1.c and include these two types: “C-2” Non-County Owned and Operated Museums and "B" Marketing Grants. All grant awards are for reimbursed expenses that meet the reimbursement request guidelines and a financial review process. An organization falls into one of the two categories. Category “C-2” Non-County Museum Grants are open to nonprofit arts and cultural organizations that fit the definition of museum in the Grant Guidelines and not owned by the county. The grant provides funding to these organizations for marketing activities, and exhibition/production expenses. Category “B” Marketing Grants are provided to any organization that is producing an event, festival, or activity that is cultural in nature. A full explanation of the grant categories and financial guidelines are found in the document Grant Guidelines FY2024 -2025 and found online as part of the grant portal for all organizations to reference. Marketing Activities The grant funds are used to help attract tourists to our destination and to provide opportunities for visitors and residents to enjoy unique arts and cultural experiences in our county. Reimbursable marketing activities for both grant categories include local campaigns that target tourists (such as a magazine produced by a hotel that is only available in the rooms) and out -of-region marketing. The region is defined as a 50-mile radius from the event site. Per the grant contract, media that includes Collier County as part of a regional package can be included. Reimbursement of any campaigns will be reimbursed up to the percentage distribution outside and based on documentation provided by the grantee organization. Funding is contingent on budget availability and subject to appropriation by the Board. Grant Application Process Tourism Grant Applications were made available on our County Tourism website in an online system on April 30, 2024 and were due on June 3, 2024. Organizations were solicited through weekly emails to the arts and culture organization list developed in the Tourism Department (290 individuals), a press release, and in two of our monthly Tourism partner newsletter (to 900 individuals). To help obtain more applications, an invitational email was sent to 16 organizations that Tourism had in its database that qualified as a Non -County Museum to apply in that category. 5 7 14 13 17 0 5 10 15 20 TDT Grant Applications Arts and Culture FY2020-2021 FY2021-2022 FY2022-2023 FY2023-2024 FY 2024-2025 7.B.1.s Packet Pg. 531 Attachment: Business Case Tourist Development Tax Grants Arts and Culture Grants (29563 : TDT Arts and Culture Grant Applications for 2 Seventeen (17) applications were received- eleven (11) in the Non-County Museum and six (6) in the Marketing Grant Categories. This includes one Non-County Museum organization that had not applied in 3 years and includes 3 new organizations in the Marketing Category. Under the Grant Guidelines, the applications were reviewed by Tourism Division staff and verified that all applications met the Grant Guidelines. Grant Application Review The applications include data tables where data such as the anticipated attendance figures are requested to be provided. These figures are listed below and were obtained directly from the applications. These data tables allow comparisons on estimates and the final results can be reviewed and analyzed by the Tourism Division. Attendance figure estimates now include a breakout of Collier residents to determine the impact of the projects on our residents. Staff analyzed the grant applications in the Oxford Economics Event Impact Calculator for Festival and Cultural Events to determine economic indicators. This industry-standard calculator is utilized by over 300 destination organizations worldwide and is the global standard for measuring net new money coming to a community because of meetings and events. It is updated annually, the calculator draws on ten different data sources, including Oxford Economics’ survey data, Longwood International’s ongoing survey of U.S. travel behavior, Convention Industry Council’s study on Economic Significance, and primary studies on events and SMG Convention Center activities to provide an industry-wide standard. The Tourism Division analyzed the application for economic indicators with the Oxford Economics Event Impact Calculator for Festival and Cultural Events, including but not limited to: for arts and cultural activity economic indicators, inputs include the dates of the event, the event type (Festival and Cultural Events), detailed event information that includes performing arts (concerts, theater, and dance); visual arts (crafts, sculptures, painting), film and award ceremonies, food and drink, or other cultural (commemorations, religious, special interests, parades). The number of adult attendees is entered along with a geographic reach that is primarily local attendees, balanced attendees, and primarily out-of-town visitors. The percentage of out-of-town visitors is also entered. A room rate is researched from the formerly known Smith Travel Report (now the company is named STR) for the event date chosen. The model then determines the overnight share of out-of-town visitors as it varies depending on the percent of out-of-town share and the detailed event type. It also determines the overnight visitors and the Tourism Tax Revenue (Bed Tax) from our tax rate table in the model. These two figures are in the grant descriptions. A panel of five (5) County employees reviewed the grant applications. These individuals are involved in marketing, arts and culture, and tourism. They scored the applications based on artistic value/cultural impact, tourism impact, marketing plan, economic impact, and other general impacts. Scores and award recommendations were averaged, and a meeting was held to determine final recommendations. The County Attorney's Office reviewed the applications for legal sufficiency. Tourism staff assist the organizations during the grant term. This assistance includes additional workshops, discussions of best practices, and assistance with preparing financial reports and final reports. Staff is 7.B.1.s Packet Pg. 532 Attachment: Business Case Tourist Development Tax Grants Arts and Culture Grants (29563 : TDT Arts and Culture Grant Applications for 3 available to review marketing campaigns and answer questions as to the validity of marketing campaigns meeting grant requirements before a financial submission by the organization. Financial submissions are now reviewed by tourism staff before it is sent to a finance team member for an additional review. This will ensure the grant is being utilized to its best ability. 2024-2025 Grant Application Details Below is a summary of each organization requesting support, the grants received from the past two years, and the application estimates of total attendance of adults, attendance of Collier County residents, overnight visitors, and Tourist Tax Revenue. Some events are part of ¡ARTE VIVA!, a Celebration of Hispanic Arts and Culture. This festival was started by the Tourism Department for FY 2022-2023 to promote thematic programming by the arts organizations and is now entering its third season of promotional activities. Historical grant awards can be found for the past five years in the TDT Grant Amount Awarded History document. Marketing Grants (Category B) Florida Stone Crabbers Association, Inc. This application funding request is for $42,785 to promote the 2025 Everglades Seafood Festival (55th Annual Festival) in February 2025. The organization received a grant in FY 2024 for $41,335 and $25,000 in FY 2023. Funding has been requested for promotion of the festival through social media and digital marketing, out-of-home marketing, print and radio campaigns, and website updates. The organization projects a total adult attendance of 60,000, 40,000 of which are from Collier County. Estimated economic indicators include 2,145 overnight visitors and Tourism Tax Revenue of $23,741. Staff recommends funding for FY 2025 up to $24,500 for reimbursable marketing activities for the Everglades Seafood Festival. Friends of Rookery Bay, Inc. This first-time application funding request is for $10,000 to promote their 2024-2025 Season. The Season includes art exhibitions, the 21st Annual Festival of Birds, and the National Estuaries Day Celebration. Funding has been requested for promotion of the season through broadcast and radio campaigns. The organization projects a total adult attendance of 21,300 which are all visitors. Estimated economic indicators include 13,984 overnight visitors and Tourism Tax Revenue of $86,276. Staff recommends funding for FY 2025 up to $8,500 for reimbursable marketing activities for the 2024-2025 season. Gulfshore Opera This application funding request is for $30,000 to promote their 2024-2025 season. The organization received a grant in FY 2024 for $20,000 and $10,000 in FY 2023. Funding has been requested for promotion of their Collier events through digital marketing, print and radio campaigns, and website updates. The organization projects a total adult attendance of 3,100, 1,200 of which are from Collier County. Estimated economic indicators include 389 overnight visitors and Tourism Tax Revenue of $4,452. Staff recommends funding for FY 2025 up to $22,500 for reimbursable marketing activities for the 2024-2025 season. 7.B.1.s Packet Pg. 533 Attachment: Business Case Tourist Development Tax Grants Arts and Culture Grants (29563 : TDT Arts and Culture Grant Applications for 4 MauRich Production and Events, Inc. This first-time application funding request is for $3,062 to promote the 2025 Marco Island National Fine Art Show on March 8 and 9, 2025. The Art Show is a two-day fine art show featuring approximately 100 artists from around the country. Funding has been requested for promotion of print, digital, and social media campaigns. The organization projects a total adult attendance of 2,500, 2000 of which are from Collier County. Estimated economic indicators include 1,200 overnight visitors and Tourism Tax Revenue of $27,151. Staff recommends funding for FY 2025 up to $2,500 for reimbursable marketing activities for the event. Seraphic Fire This first-time application funding request is for $11,550 to promote their 2024-2025 Season of six concerts in Collier County. Seraphic Fire is the twice Grammy-nominated professional choral ensemble. Funding has been requested for promotion of the email, print, radio, and digital campaigns. The organization projects a total adult attendance of 549, 384 of which are from Collier County. Estimated economic indicators include 66 overnight visitors and Tourism Tax Revenue of $537. Staff recommends funding for FY 2025 up to $7,000 for reimbursable marketing activities for the 2024-2025 season. United Arts Council of Collier County (now United Arts Collier) This application funding request is for $15,000 to promote the arts throughout Collier County. The organization received a grant in FY 2024 for $13,313. Funding has been requested for promotion of arts and culture through social media, digital marketing, email campaigns, and website updates. The organization projects a total adult attendance at their exhibition events of 1,500, 1,000 of which are from Collier County. Estimated economic indicators include 380 overnight visitors and Tourism Tax Revenue of $6820. Staff recommends funding for FY 2025 up to $13,000 for reimbursable marketing activities for the 2024-2025 cultural season. Non-County Owned/Operated Museums (Category C-2) Artis—Naples This application funding request is for $150,000 for 2024-2025 seasonal support that includes the Naples International Film Festival in October 2024 and the Rafael Lozano-Hmmer:Obra Sonora/SoundWork multisensory interactive exhibition, part of ¡ARTE VIVA! that runs from December 2024- June 2025. The organization received a grant in FY 2024 for $120,000 and $150,000 in FY 2023. Funding has been requested for promotion of the festival and exhibition through social media and digital marketing, print and radio campaigns, and website updates. The organization projects a total adult attendance of 25,690, 8,742 of which are from Collier County. Estimated economic indicators include 3,854 overnight visitors and Tourism Tax Revenue of $75,462. Staff recommends funding for FY 2025 up to $75,000 for their reimbursable marketing activities and exhibits for the 2024-2025 season. Golisano Children's Museum of Naples (C’mon) This application funding request is for $150,000 for 2024-2025 seasonal support that includes two traveling exhibitions: Xavier Riddle and the Secret Museum from January 8 – May 11, 2025 and Ciao Bambini! From May 24- September 1, 2025. The organization received a grant in FY 2024 for $90,000 and $78,500 in FY 2023. Funding has been requested for promotion of the season through social media and digital marketing, out-of-home marketing, print and radio campaigns, and website updates. The organization projects a total adult attendance of 60,850, 30,800 of which are from Collier County. 7.B.1.s Packet Pg. 534 Attachment: Business Case Tourist Development Tax Grants Arts and Culture Grants (29563 : TDT Arts and Culture Grant Applications for 5 Estimated economic indicators include 9,002 overnight visitors and Tourism Tax Revenue of $91,691. Staff recommends funding for FY 2025 up to $75,000 for their reimbursable marketing activities and exhibits for the 2024-2025 season. Gulfshore Playhouse This application funding request is for $224,304 for 2024-2025 seasonal support in their new theatre complex that opens in November 2023. The organization received a grant in FY 2024 for $85,000 and $100,000 in FY 2023. Funding has been requested for promotion of the season through social media and digital marketing, print, radio and broadcast campaigns, and website updates. The organization projects a total adult attendance of 57,805, 23,700 of which are from Collier County. Estimated economic indicators include 8,671 overnight visitors and Tourism Tax Revenue of $173,998. Staff recommends funding for FY 2025 up to $75,000 for their reimbursable marketing activities and productions for the 2024-2025 seasonal support. for the 2024-2025 season. Art League of Marco Island (now Marco Island Center for the Arts) This application funding request is for $77,499 for 2024-2025 seasonal support for their exhibitions, music events, and theatre productions. A portion of the season events are a part of ¡ARTE VIVA!. The organization received a grant in FY 2024 for $40,000 and $28,500 in FY 2023. Funding has been requested for promotion of their season through email, print campaigns, social media and digital marketing, and website updates. The organization projects a total adult attendance of 16,615, 8,806 of which are from Collier County. Estimated economic indicators include 2,204 overnight visitors and Tourism Tax Revenue of $34,184. Staff recommends funding for FY 2025 up to $35,000 for their reimbursable marketing activities, exhibits, and productions for the 2024-2025 season. Naples Art Association (now Naples Art Institute) This application funding request is for $150,000 for seasonal support of the 2024-2025 season of exhibitions including Matisse and His Illustrated Works and the second Naples Invitational, which is a part of ¡ARTE VIVA! The organization received a grant in FY 2024 for $100,000 and $114,500 in FY 2023. Funding has been requested for promotion of the season through email, print campaigns, social media and digital marketing, and website updates. The organization projects a total adult attendance of 9,100, 7,000 of which are from Collier County. Estimated economic indicators include 131 overnight visitors and Tourism Tax Revenue of $2,544. Staff recommends funding for FY 2025 up to $70,000 for reimbursable marketing activities and their exhibits for the 2024-2025 season. Naples Art District This application funding request is for $75,000 for seasonal support of the 2024-2025 season of weekly Open Art Studio Tours and exhibitions, some of which are a part of ¡ARTE VIVA! The organization received a grant in FY 2024 for $55,000 and $48,500 in FY 2023. Funding has been requested for promotion of the season through social media and digital marketing, print and radio campaigns, and website updates. The organization projects a total adult attendance of 35,000, 20,000 of which are from Collier County. Estimated economic indicators include 1,050 overnight visitors and Tourism Tax Revenue of $12,452. Staff recommends funding for FY 2025 up to $50,000 for reimbursable marketing activities for the 2024-2025 season. Naples Botanical Garden This application funding request is for $100,000 for seasonal support of the 2024-2025 season that includes Johnsonville Night Lights and Dia de los Muertos, the latter is a part of ¡ARTE VIVA! The organization received a grant in FY 2024 for $100,000 and $200,000 in FY 2023. Funding has been requested for promotion of the season through social media, digital marketing, and website updates. The 7.B.1.s Packet Pg. 535 Attachment: Business Case Tourist Development Tax Grants Arts and Culture Grants (29563 : TDT Arts and Culture Grant Applications for 6 organization projects a total adult attendance of 52,437, 29,330 of which are from Collier County. Estimated economic indicators include 7,886 overnight visitors and Tourism Tax Revenue of $96,032. Staff recommends funding for FY 2025 up to $75,000 for their reimbursable marketing activities and exhibits for the 2024-2025 season. Naples Zoo This application funding request is for $177,956 for seasonal support of the 2024-2025 season that includes the new South American exhibition, which is a part of ¡ARTE VIVA! The organization last received a grant in FY 2022 for $100,000. Funding has been requested for promotion of the season through print and outdoor campaigns, social media and digital marketing, and website updates. The organization projects a total adult attendance of 267,405, 85,711 of which are from Collier County. Estimated economic indicators include 7,689 overnight visitors and Tourism Tax Revenue of $141,237. Staff recommends funding for FY 2025 up to $75,000 for reimbursable marketing activities for the 2024- 2025 season. Opera Naples This application funding request is for $105,000 for seasonal support including production costs and marketing their 2025 Festival Under the Stars (5th annual) at Cambier Park in March 2025. The festival is part of ¡ARTE VIVA! The organization received a grant in FY 2024 for $100,000 and $100,000 in FY 2023. Funding has been requested for promotion of the season through email, print, and radio campaigns, social media and digital marketing, and website updates. The organization projects a total adult attendance of 4,285, 2,614 of which are from Collier County. Estimated economic indicators include 541 overnight visitors and Tourism Tax Revenue of $7,760. Staff recommends funding for FY 2025 up to $55,000 for their reimbursable marketing activities and productions for the 2024-2025 season. The Holocaust Museum and Education Center of SWFL, Inc. This application funding request is for $15,000 for seasonal support including marketing costs. The organization received a grant in FY 2024 for $15,000 and $30,000 in FY 2023. Funding has been requested for promotion of the season through email, print and radio campaigns, social media and digital marketing, and website updates. The organization projects a total adult attendance of 4,680, 1,928 of which are from Collier County. Estimated economic indicators include 2,369 overnight visitors and Tourism Tax Revenue of $22,345. Staff recommends funding for FY 2025 up to $12,000 for reimbursable marketing activities for the 2024-2025 season. The Naples Players This application funding request is for $240,802 for seasonal support for their theatrical productions in their newly renovated theatres. The organization received a grant in FY 2024 for $45,000 and $20,000 in FY 2023. Funding has been requested for promotion of the season through email, print campaigns, social media and digital marketing, and website updates. The organization projects a total adult attendance of 33,500, 15,000 of which are from Collier County. Estimated economic indicators include 3,795 overnight visitors and Tourism Tax Revenue of $54,437. Staff recommends funding for FY 2025 up to $75,000 for their reimbursable marketing activities and productions for the 2024-2025 season. 7.B.1.s Packet Pg. 536 Attachment: Business Case Tourist Development Tax Grants Arts and Culture Grants (29563 : TDT Arts and Culture Grant Applications for FY 2024-2025 TDT Grants Arts and Culture Master Grant Listing Recommendations Applicant Type Legal Name of Organization Project Total Requested FY 2024-2025 Recommendation FY 2023-2024 Actual C-2 Non County Museum Artis—Naples, Inc. FY 2024-2025 Season Projects: Naples International Film Festival Rafael Lozano- Hemmer exhibition $150,000 $75,000 $120,000 C-2 Non County Museum The Golisano Children's Museum of Naples, Inc.FY 2024-2025 Traveling Exhibitions $150,000 $75,000 $90,000 C-2 Non County Museum Gulfshore Playhouse FY 2024-2025 Performance Season $222,304 $75,000 $85,000 C-2 Non County Museum Art League of Marco Island Inc. dba Marco Island Center for the Arts FY 2024-2025 Season - Exhibitions, Music Series, Theatre productions $77,499 $35,000 $40,000 C-2 Non County Museum Naples Art Association, Inc. dba Naples Art Institute FY 2024-2025 Season Exhibitions $150,000 $70,000 $100,000 C-2 Non County Museum Naples Art District, Inc.FY 2024-2025 Marketing Support $75,000 $50,000 $55,000 C-2 Non County Museum Naples Botanical Garden, Inc. FY 2024-2025 Exhibition/Events: Dia de los Muertos and Johnsonville Night Lights $100,000 $75,000 $100,000 C-2 Non County Museum Naples Zoo, Inc.**FY 2024-2025 Marketing Support $177,956 $75,000 C-2 Non County Museum Opera Naples, Inc. 2025 Festival Under the Stars and FY 2024- 2025 Seasonal Support $105,000 $55,000 $100,000 C-2 Non County Museum The Holocaust Museum & Education Center of SWFL, Inc.FY 2024-2025 Marketing Support $15,000 $12,000 $15,000 C-2 Non County Museum The Naples Players Inc.FY 2024-2025 Performance Season $240,802 $75,000 $45,000 C-2 Non County Museum $1,463,561 $672,000 $750,000 B-2 Marketing Florida Stone Crabbers Association, Inc.2025 Everglades Seafood Festival $42,785 $24,500 $41,335 B-2 Marketing Friends of Rookery Bay, Inc.*FY 2024-2025 Exhibitions and Events $10,000 $8,500 B-2 Marketing Gulfshore Opera, Inc.FY 2024-2025 Collier Performance Season $30,000 $22,500 $20,000 B-2 Marketing Maurich Productions & Events Inc.*2025 Marco Island Art Show $3,062 $2,500 B-2 Marketing Seraphic Fire, Inc.*FY 2024-2025 Collier Performance Season $11,550 $7,000 B-2 Marketing United Arts Council of Collier County, Inc.FY 2024-2025 Marketing Support $15,000 $13,000 $13,313 B-2 Marketing $112,397 $78,000 $74,648 TOTAL BOTH GRANTS $1,575,958 $750,000 $824,648 *First Time Grant Request FY 2025-2025 ** New Grant Request - previous recipient 7.B.1.t Packet Pg. 537 Attachment: Master Grant Listing FY2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) TOURISM DEVELOPMENT TAX GRANTS AWARDED History Summary - 5 Years As of 6/4/2024 GRANT TYPE APPLICANT FY 2023-2024 FY 2022-2023 FY 2021-2022 FY 2020-2021 FY 2019-2020 FY 2018-2019 MUSEUM GRANTS Artis--Naples- including former name Naples Museum of Art $120,000 $100,000 $100,000 $50,000 $250,000 $200,000 Artis--Naples NIFF (other years in marketing grant) $50,000 City of Naples - Naples Preserve Hedges Visitor Center Conservancy of Southwest Florida Freedom Memorial Task Force Golisano Children's Museum of Naples $90,000 $78,500 $100,000 $50,000 $326,100 $206,400 Gulfshore Playhouse $85,000 $100,000 Holocaust Museum $15,000 $30,000 $30,000 $50,000 Marco Island Center for the Arts $40,000 $28,500 Marco Island Historical Society also in marketing Naples Art Association/ Von Leibig Art Center $100,000 $114,500 Naples Art District $55,000 $48,500 Naples Botanical Garden $100,000 $100,000 $100,000 $50,000 $150,000 $150,000 Naples Botanical Garden - Johnsonville Night Lights Nightlights incl in FY 2019 and 2020 $100,000 $100,000 $50,000 Naples Zoo $100,000 $50,000 $170,421 $165,921 Opera Naples $100,000 $100,000 Palm Cottage/Collier Historical (now Naples Historical Society) Page 1 of 3 7.B.1.u Packet Pg. 538 Attachment: TDT Grant History 2024.06 (29563 : TDT Arts and Culture Grant Applications for FY24-25) TOURISM DEVELOPMENT TAX GRANTS AWARDED History Summary - 5 Years As of 6/4/2024 GRANT TYPE APPLICANT FY 2023-2024 FY 2022-2023 FY 2021-2022 FY 2020-2021 FY 2019-2020 FY 2018-2019 South Florida National Parks Trust The Naples Players (moved to this category in FY 2023-2024) $45,000 Museum Grants Total $750,000 $850,000 $530,000 $250,000 $946,521 $722,321 Count Museum 10 11 6 5 5 4 MARKETING GRANTS NIFF - Artis--Naples 2017 +$50,000 $50,000 $50,000 $25,000 Arts Naples World Festival Antique Automobile Club of America $5,500 Betterment Assoc. of the Everglades - Everglades Seafood Festival Collier County Fair - Bluegrass Festival Corrigan Sports Florida Stone Crabbers Assoc. - Everglades Seafood Festival $41,335 $25,000 Food Idea Group Restaurant Week Friends of Rookery Bay Friends of the Thackahatchee Gulfshore Opera $20,000 $10,000 $15,000 $15,000 $15,000 $20,000 Hodges University Kiwanis Club Pelican Bay Bacon Fest Marco Island Historical Society $45,000 $75,000 $75,000 Naples Historical Society The Naples Players $20,000 Naples Pride Naples St. Patrick Day Parade Page 2 of 3 7.B.1.u Packet Pg. 539 Attachment: TDT Grant History 2024.06 (29563 : TDT Arts and Culture Grant Applications for FY24-25) TOURISM DEVELOPMENT TAX GRANTS AWARDED History Summary - 5 Years As of 6/4/2024 GRANT TYPE APPLICANT FY 2023-2024 FY 2022-2023 FY 2021-2022 FY 2020-2021 FY 2019-2020 FY 2018-2019 Old Naples Waterfront Assoc. - Stone Crab Festival Tin City Spirit Promotions United Arts $13,313 Marketing Grant Totals $74,648 $100,000 $140,000 $65,000 $70,500 $120,000 TOTAL GRANTS $824,648 $950,000 $670,000 $315,000 $1,017,021 $842,321 Count Marketing 3 4 3 2 3 3 Count Total Grants 13 15 9 7 8 7 Page 3 of 3 7.B.1.u Packet Pg. 540 Attachment: TDT Grant History 2024.06 (29563 : TDT Arts and Culture Grant Applications for FY24-25) 1 GRANT GUIDELINES This information is located on the grant portal www.paradisecoast.gosmart.org NAPLES, MARCO ISLAND, EVERGLADES CONVENTION AND VISITORS BUREAU TOURIST DEVELOPMENT TAX GRANT PROGRAM The Tourist Development Council of Collier County provides grants to arts and cultural organizations. This grant program is funded through the Tourist Development taxes, also known as the Hotel Surtax. This tax is applied to the rental fees paid by visitors for short-term accommodations such as hotel/motel rooms, condominiums vacation homes, and rental sources. Thanks to our almost 2 million visitors a year, we can provide funds to help them drive tourism to Collier County (also known as the Paradise Coast). ARTS AND CULTURE GRANTS The Arts and Culture sector is an important one to the County. According to the Arts and Economic Prosperity Studies completed by Americans for the Arts, over 9,200 jobs are in the cultural sector in Collier County. Part of that sector the nonprofit arts and culture industry has almost 2,000 jobs and an economic impact of $147.1 million. The Tourist Development Tax Grant program provides opportunities in two program areas for organizations to complete applications for grants. The grant categories follow Florida Statute 125.0104 section 5.a.1.c and include these two types: • "C-2" Non-County Owned and Operated Museums • "B" Marketing Grants. Organizations fit into either one of these two categories. The qualifications to determine your categories can be found in the General Guidelines section of this portal. Feel free to email us for any clarification or ruling on your organization meeting that definition. Grants provide reimbursable funding for promotional campaigns and activities to promote tourism to Collier County. The grant cycle for FY 2024-2025 will open on April 30, 2024. We thank you for your interest and email us with any general questions. Responses to all email inquiries will be completed between 9 am and 5 pm Monday - Friday. NOTE: NEW USERS MUST REGISTER AS AN ORGANIZATION IN ORDER TO SUBMIT AN APPLICATION. 7.B.1.v Packet Pg. 541 Attachment: GRANT GUIDELINES 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) 2 GENERAL GUIDELINES FY2024-2025 Dates Application Open: Monday, April 30, 2024 9:00 AM Application Draft Review Deadline: April 16, 2024 5:00 PM (organization can have the application reviewed prior to final submission) Application Closes: Monday, June 3, 2024 5:00 PM GRANT INFORMATION Category “C-2” Non-County Owned and Operated Museum Grants Per Florida Statute 125.0104 section 5.a.1.c, Tourist Tax revenues can be used to promote “aquariums or museums that are publicly owned and operated or owned and operated by not-for-profit organizations and open to the public, within the boundaries of the county.” Collier County defines a museum as one of the following: (1) A museum is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these items available for public viewing through exhibits that may be permanent or temporary. (2) A museum is a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment. This grant category is only for a nonprofit organization that fits into the above definition. For more clarification, email us. The organization must have one year of demonstrated cultural programming. An application is submitted by an organization, therefore a new user to the system must register as an organization and not an individual. Category “B” Marketing and Non-Sports Grants Per Florida Statute 125.0104 section 5.a.3, Tourist Tax revenues can be used to “promote and advertise tourism in this state and nationally and internationally; however, if tax revenues are expended for an activity, service, venue, or event, the activity, service, venue, or event must have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists.” Category "B" Marketing and Non-Sports Grants are for any organization, nonprofit or for-profit, that 7.B.1.v Packet Pg. 542 Attachment: GRANT GUIDELINES 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) 3 does not fit into Grant Category C-2 and has an activity, service, venue, or event takes place in Collier County. The organization must have completed one year of this cultural programming. This grant allows for funding for reimbursable expenses to promote the activity, service, venue, or event. The event is not sports related, such as a run, walk, triathlon, etc . Sports-related events can apply through the Sports Tourism Event Funding Application. An application is submitted by an organization, therefore a new user to the system must register as an organization and not an individual. PROJECT GUIDELINES AND TIME FRAME Projects must also promote tourism or be a draw for tourism due to the project programming. Projects must run within the fiscal year of the grant - anywhere from Oct. 1 - Sep. 30 of the fiscal year listed in the grant name. See the Financial Guidelines section for details on what can be funded and what is not allowed for each grant type. Guidelines created January 2023, Revision on dates April, 2024 7.B.1.v Packet Pg. 543 Attachment: GRANT GUIDELINES 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) 4 Financial Guidelines ALLOWABLE USES OF FUNDING Applicants must provide support for the project listed in this grant to show organizational commitment toward the project. This support must be in cash match(es) from the organization (i.e. budgetary support from the organization, donations, ticket sales, etc.) The organization should be supporting the project at a level equal to or exceeding the amount requested in the grant. In-kind services are not allowed for these matching purposes. Funding will be dependent upon the amount of dollars available in the grant pool each year, which varies due to the taxes collected for this purpose. Funding is also dependent upon the number of requests and project impacts on tourism. Funding will be provided for projects as follows for each grant type. "C-2" Non-County Owned and Operated Museum Grants Exhibitions Up to 50% of exhibition costs during time frame of grant • Costs include exhibition fees, transportation, installation, de-installation, and storage • Full-time or part-time staff working on an exhibition are not eligible. Performances • Up to 50% of most production costs during the time frame of grant • Costs may include performance or music rights, lighting, audiovisual, sets, and independent contractors that are performing or working for that production. • Full-time or part-time staff working on the production are not included (i.e. front of house staff that is full or part-time are not included). Marketing • Marketing expenses for the season or project for advertising to out-of-market audiences. • Marketing includes such examples as: updates of website, design work for promotional materials, email programs that include outside visitors, social media posts and ads, print ads, rack cards, billboards, commercials, and digital campaigns targeted to potential visitors • In region marketing that is targeted to tourists or has a distribution to tourists can include programs, airport advertising, and ads in magazines that are placed at the airport or in hotels /hotel rooms since their readership is visitors. • Rack cards can be reimbursed, but the marketing effort should showcase results of performance of this type of marketing. This could include the tracking of the card via a code on the card for a ticket discount, discount for merchandise, etc. 7.B.1.v Packet Pg. 544 Attachment: GRANT GUIDELINES 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) 5 "B" Marketing and Non Sports Grants Marketing • Marketing expenses for the season or project for advertising to out-of-market audiences. • Marketing includes such examples as: updates of the website, design work for promotional materials, email programs that include outside visitors, social media posts and ads, print ads, rack cards, billboards, commercials, and digital campaigns targeted to potential visitors • In-region marketing that is targeted to tourists or has a distribution to tourists can include programs, airport advertising, and ads in magazines that are placed at the airport or in hotels /hotel rooms since their readership is visitors. • Rack cards can be reimbursed, but the marketing effort should showcase results of the performance of this type of marketing. This could include the tracking of the card via a code on the card for a ticket discount, discount for merchandise, etc. NON-ALLOWABLE USES OF FUNDING - Both Grant Types Non-allowable uses of Tourist Tax Grant Funds include the following: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Endowment funds. 3. Projects restricted to private or exclusive participation. 4. Educational or tradeshow offerings, such as conference expenses lectures, workshops, registration fees, and speakers fees. 5. Entertainment expenses including receptions, private entertainment, food, beverages, florals, decorations, and lodging. 6. Advertising and promotional materials or giveaways at the project. 7. Signage, banners, or materials at the project. 8. Travel. 9. Admissions to cultural programs, exhibits, or performances. 10. Benefits and projects planned primarily for fundraising purposes. 11. Legal, medical, engineering, accounting, auditing, or feasibility study fees. 12. Salaries or supplements to salaries for existing or future staff, related to the project or event. 13. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. This includes costumes, wigs, and tangible personal items in a production. 14. Interest or reduction of deficits and loans. 15. Payments for services or goods purchased for previous /other events. 16. Payment for expenses that occur or are delivered prior to the effective date of the agreement with the grantee (agreement starts on Oct. 1 of the funding year). Guidelines updated January 2023 7.B.1.v Packet Pg. 545 Attachment: GRANT GUIDELINES 2024-2025 (29563 : TDT Arts and Culture Grant Applications for FY24-25) FY 2024-2025 TDT ARTS AND CULTURE GRANTS 7.B.1.w Packet Pg. 546 Attachment: 2024 TDC Arts and Culture Grants Presentation TABLE OF CONTENTS 1. Tourist Development Tax 2.Arts and Culture Sector 3.Arts and Culture Grants 4.FY 2024-2025 Grant Applicants PARADISECOAST.COM2 7.B.1.w Packet Pg. 547 Attachment: 2024 TDC Arts and Culture Grants Presentation 1 TOURIST DEVELOPMENT TAX 7.B.1.w Packet Pg. 548 Attachment: 2024 TDC Arts and Culture Grants Presentation TOURIST DEVELOPMENT TAX | FUNDING AREAS PARADISECOAST.COM4 14.28% PAYING DEBT SERVICE ON AND OPERATING CERTAIN FACILITIES, (CONVENTION CENTERS, SPORTS STADIUMS/ARENAS, COLISEUMS, OR AUDITORIUMS, AQUARIUMS/MUSEUMS) 9.59% PROMOTE ZOOLOGICAL PARKS, MUSEUMS 7.68% COUNTY MUSEUMS 1.91% NON-COUNTY MUSEUMS 33.57% PROMOTE AND ADVERTISE TOURISM, CONVENTION BUREAUS 3.58% FINANCE BEACH PARK FACILITIES 38.98% BEACH MAINTENANCE, RENOURISHMENT, RESTORATION, AND EROSION CONTROL INCLUDING SHORELINE PROTECTION Descriptions from Fl. Statute Section 125.0104, Tourist Development Tax Percents from Collier County Ordinance No. 2017-35 7.B.1.w Packet Pg. 549 Attachment: 2024 TDC Arts and Culture Grants Presentation TOURIST DEVELOPMENT TAX |MONTHLY COLLECTIONS REPORT PARADISECOAST.COM5 7.B.1.w Packet Pg. 550 Attachment: 2024 TDC Arts and Culture Grants Presentation TOURIST DEVELOPMENT TAX |MARKETING /PROMOTION PROGRAMS PARADISECOAST.COM6 7.B.1.w Packet Pg. 551 Attachment: 2024 TDC Arts and Culture Grants Presentation 6 2 ARTS AND CULTURE SECTOR 7.B.1.w Packet Pg. 552 Attachment: 2024 TDC Arts and Culture Grants Presentation ARTS AND CULTURE SECTOR |OVERVIEW PARADISECOAST.COM8 •$147,121,291 million in economic impact (AEP6 Study, completed 2023) •38% increase from the last study in 2017 •20 organizations contributed to the 2023 AEP 6 study •30% of this study’s audiences were non -local, 70% were local •84.1% responded yes to “This venue or facility is an important pillar for me within my community” •86.7% responded yes to “I would feel a great sense of loss if this activity or venue were no longer available” 7.B.1.w Packet Pg. 553 Attachment: 2024 TDC Arts and Culture Grants Presentation 3 ARTS AND CULTURE GRANTS 7.B.1.w Packet Pg. 554 Attachment: 2024 TDC Arts and Culture Grants Presentation ARTS AND CULTURE GRANTS |FY 2024 -2025 PARADISECOAST.COM10 5 7 14 13 17 0 2 4 6 8 10 12 14 16 18 Arts and Culture TDT Grant Applications FY2020-2021 FY2021-2022 FY2022-2023 FY2023-2024 FY 2024-2025 $1,157,516 $400,000 $997,000 $670,000 $1,240,035 $950,000 $1,440,744 $824,648 $1,575,958 $750,000 $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 $1,600,000 $1,800,000 Amount Requested Amount Awarded Arts and Culture TDT Grant Dollars FY2020-2021 FY2021-2022 FY2022-2023 FY2023-2024 FY 2024-2025 7.B.1.w Packet Pg. 555 Attachment: 2024 TDC Arts and Culture Grants Presentation ARTS AND CULTURE GRANTS |IMPROVEMENTS FY 2024-2025 PARADISECOAST.COM11 •Confirm if the project is new –can include traveling/short-term non-permanent exhibitions and productions •Place the marketing budget ahead of the production budget •Cap the award totals to $75,000 •Determine eligible amount based on the marketing budget and production amount could only by up to 50% of that figure •Contracts will require that 50% of the expenses be for reimbursable marketing expenditures 7.B.1.w Packet Pg. 556 Attachment: 2024 TDC Arts and Culture Grants Presentation 10 4 FY 2024-2025 GRANT APPLICANTS 7.B.1.w Packet Pg. 557 Attachment: 2024 TDC Arts and Culture Grants Presentation FY 2024 -2025 GRANTS |CATEGORY “B” MARKETING PARADISECOAST.COM13 * First Time Grant Request FY 2024-2025 Legal Name of Organization Project Total Requested FY 2024-2025 Recommendation FY 2023-2024 Actual Florida Stone Crabbers Association, Inc.2025 Everglades Seafood Festival $42,785 $24,500 $41,335 Friends of Rookery Bay, Inc.*FY 2024-2025 Exhibitions and Events $10,000 $8,500 Gulfshore Opera, Inc. FY 2024-2025 Collier Performance Season $30,000 $22,500 $20,000 Maurich Productions & Events Inc.*2025 Marco Island Art Show $3,062 $2,500 Seraphic Fire, Inc.* FY 2024-2025 Collier Performance Season $11,550 $7,000 United Arts Council of Collier County, Inc.FY 2024-2025 Marketing Support $15,000 $13,000 $13,313 TOTAL $112,397 $78,000 $74,648 7.B.1.w Packet Pg. 558 Attachment: 2024 TDC Arts and Culture Grants Presentation FY 2024 -2025 GRANTS |CATEGORY “C -2” NON -COUNTY MUSEUM PARADISECOAST.COM ** New Grant Request Previous Recipient Legal Name of Organization Project Total Requested FY 2024-2025 Recommendation FY 2023-2024 Actual Artis—Naples, Inc. FY 2024-2025 Season Projects: Naples International Film Festival and Rafael Lozano-Hemmer exhibition $150,000 $75,000 $120,000 The Golisano Children's Museum of Naples, Inc.FY 2024-2025 Traveling Exhibitions $150,000 $75,000 $90,000 Gulfshore Playhouse FY 2024-2025 Performance Season $222,304 $75,000 $85,000 Art League of Marco Island Inc. dba Marco Island Center for the Arts FY 2024-2025 Season - Exhibitions, Music Series, Theatre productions $77,499 $35,000 $40,000 Naples Art Association, Inc. dba Naples Art Institute FY 2024-2025 Season Exhibitions $150,000 $70,000 $100,000 Naples Art District, Inc.FY 2024-2025 Marketing Support $75,000 $50,000 $55,000 Naples Botanical Garden, Inc. FY 2024-2025 Exhibition/Events: Dia de los Muertos and Johnsonville Night Lights $100,000 $75,000 $100,000 Naples Zoo, Inc.**FY 2024-2025 Marketing Support $177,956 $75,000 Opera Naples, Inc. 2025 Festival Under the Stars and FY 2024-2025 Seasonal Support $105,000 $55,000 $100,000 The Holocaust Museum & Education Center of SWFL, Inc.FY 2024-2025 Marketing Support $15,000 $12,000 $15,000 The Naples Players Inc.FY 2024-2025 Performance Season $240,802 $75,000 $45,000 $1,463,561 $672,000 $750,000 14 7.B.1.w Packet Pg. 559 Attachment: 2024 TDC Arts and Culture Grants Presentation THANK YOU 15 7.B.1.w Packet Pg. 560 Attachment: 2024 TDC Arts and Culture Grants Presentation 08/20/2024 EXECUTIVE SUMMARY Recommendation to approve a 3-year Sponsorship Agreement with FC Naples for a total tourist development tax expenditure of $447,000 for the United Soccer League (USL) 2025-2027 seasons and make a finding that this item promotes tourism. OBJECTIVE: Recommend approval of a sponsorship with FC Naples for the years 2025 - 2027. CONSIDERATIONS: FC Naples has requested that Collier County provide sponsorship funds to FC Naples to leverage the team’s platform for showcasing the Naples destination including Naples, Marco Island, and Everglades to a national audience. Collier County’s proposed sponsorship is $149,000 per year for three years and includes: • Top Back of Jersey: Sponsoring the back of FC Naples' jersey, ensuring brand visibility during 18+ home games and 18-20 away games. • Field Boards: Sponsoring two double-sided static 20-foot field boards, strategically placed for high visibility during every soccer match, particularly during corner kicks. • Clock Wrap: Ensuring brand presence during home game broadcasts with two 5-minute slots. • Player Benches: Fixed branding on player benches, ensuring year-round visibility during all stadium events and broadcasts. • Social Media Campaigns: Collaborating on social media campaigns to highlight Naples, Marco Island and the Everglades attractions and support of future rebranding efforts. Leverage the team’s social platforms to engage fans and players to promote the destination. • Website Presence: Featuring Naples, Marco Island and the Everglades as an “Official Partner of FC Naples” on digital platforms and social media. • Airing of two nationally broadcast 30-second commercials during each home game on ESPN+ / CBS Sports, promoting the Naples, Marco Island and the Everglades premier luxury destination amenities, maximizing exposure to a national audience. This marketing collaboration will maximize the visibility of Collier County across the nation, attract visitors, and promote the Paradise Coast through strategic marketing and branding initiatives. The Tourism impact of the sponsorship elements can be measured through documentation of game-day television viewership (ESPN and CBS Sports) viewership of post-game day televised reruns, proof-of-performance metrics for audience reach associated with our commercial air-time, ticketed game-day sales and team jersey merchandise sales, . Payment will be made in two payments each year in accordance with milestones as set -forth in the agreement as follows: 50% ($74,500) due following receipt of an invoice to be submitted on or before January 1st for the term of the Agreement Prior to the commencement of the season the following deliverables will be confirmed and invoice submitted with documentation confirming - completion of sponsor logos on official FC Naples team jerseys, confirmation of signage assets including field boards and player benches, scheduling of national broadcast spots (March - June). ○ 50% ($74,500) due following receipt of an invoice to be submitted on or before July 1st for the term of the Agreement 7.B.2 Packet Pg. 561 08/20/2024 At the mid-point of the season Licensor shall submit an invoice and confirm alignment with documentation confirming the activation of social media and digital campaigns; document implementation of public relations opportunities; provide proof of performance for national commercial spots broadcast for the season, to be forthcoming as soon as possible upon the conclusion of the season; and provide reports of ticket sales with visitor zip codes. FISCAL IMPACT: The total fiscal impact is $447,000 total sponsorship over a 3-year term. The FY 25 payments totaling $149,000 will be allocated from the FY 25 Tourism Division budget for sports marketing. The CVB will budget funds in future fiscal years as outlined in the agreement. GROWTH MANAGEMENT IMPACT: There is no impact on the Growth Management Plan associated with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires a majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve a 3-year Sponsorship Agreement with FC Naples for total tourist development tax expenditure of $447,000 for the USL 2025-2027 seasons and make a finding that this expenditure promotes tourism. Prepared by: Jay Tusa, Division Director, Tourism ATTACHMENT(S) 1. CVB Dept of Tourism x FC Naples (PDF) 2. Final Print FC Naples Sponsorship Agreement signed (PDF) 7.B.2 Packet Pg. 562 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B.2 Doc ID: 29581 Item Summary: Recommendation to approve a 3-year Sponsorship Agreement with FC Naples for a total tourist development tax expenditure of $447,000 for the United Soccer League (USL) 2025-2027 seasons and make a finding that this item promotes tourism. Meeting Date: 08/20/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 08/15/2024 12:02 PM Submitted by: Title: – Tourism Name: Jay Tusa 08/15/2024 12:02 PM Approved By: Review: Tourism Sandra Rios Tourism Review Completed 08/15/2024 12:13 PM Tourism John Melleky Tourism Review Completed 08/15/2024 12:19 PM Tourism Jay Tusa Tourism Division Completed 08/15/2024 10:39 PM Corporate Compliance and Continuous Improvement John Melleky Additional Reviewer Skipped 08/15/2024 11:22 AM Tourism John Melleky Tourism Review Skipped 08/15/2024 12:18 PM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 08/15/2024 12:50 PM Office of Management and Budget Christopher Johnson OMB Completed 08/15/2024 3:25 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/15/2024 4:01 PM Tourism John Melleky Tourism Review Skipped 08/15/2024 4:17 PM Tourism Jay Tusa Tourism Director Review Completed 08/15/2024 10:37 PM Tourism Jay Tusa Tourism Director Review Completed 08/15/2024 10:38 PM County Attorney's Office Colleen Greene Attorney Review Completed 08/16/2024 8:14 AM County Manager's Office Ed Finn Deputy County Manager Completed 08/16/2024 12:55 PM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 7.B.2 Packet Pg. 563 CVB DEPARTMENT OF TOURISM Experience the beautiful game in paradise! Custom Partnership Package for one of our Founding Partners 7.B.2.a Packet Pg. 564 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC Partnering with FC Naples will provide the Department of Tourism with an unparalleled platform to showcase all that Naples has to offer. With representation from the CVB in every city we travel to across the nation, as well as in-stadium signage, broadcasting and engaging experiences Naples will be top of mind for viewers both locally and abroad. This partnership ensures that the beauty and attractions of our paradise are highlighted to a wide and diverse audience, enhancing tourism and promoting the unique charm of Naples. The FC Naples team, front office and investors will always be promoting Collier County in press conferences, interviews, league meetings and more. We will become the #1 marketers of this beautiful community and help attract visitors from all over the world. PARTNERSHIP COMMITMENTS 7.B.2.a Packet Pg. 565 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC TOP BACK OF JERSEY Sponsoring the back of a professional soccer team's Jersey offers unparalleled brand visibility, extending from televised broadcasts. Not only during our 18+ home games but during all the cities across the nation we visit during our 18-20 away games and reach thousands of fans! ABOVE NUMBER 7.B.2.a Packet Pg. 566 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC Sponsoring the two 20 foot field boards offers a high traffic strategic opportunity to elevate your brand's visibility during every soccer match. As one of the most dynamic moments in the game, the corner kick draws the focus of players, spectators, and television viewers alike. Television broadcasts frequently feature close-ups of the corner kick area, providing your brand with valuable airtime that extends far beyond the stadium walls. Additionally, with the eyes of thousands of passionate fans regularly fixed on this section of the field, your sponsorship guarantees consistent recognition among the live audience. FIELD BOARDS 7.B.2.a Packet Pg. 567 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC Two 30-second nationally broadcasted commercials will air across ESPN + / CBS sports networks (depending on broadcasting for specific game) in each FC Naples home game and will showcase the beautiful amenities and lifestyle that Collier County has to offer. These ads will showcase the unique attractions, luxurious experiences, and vibrant community of Collier County, effectively capturing the attention of a broad audience and enticing them to explore all that our paradise has to offer. TWO 30 SECOND COMMERCIALS NATIONAL BROADCAST COMMERCIALS 7.B.2.a Packet Pg. 568 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC Clock-wrap visibility ensures your brand is prominently displayed throughout our home game broadcasts (package of two 5 minute slots) BROADCAST CLOCK WRAP 7.B.2.a Packet Pg. 569 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC The visibility of the players' benches is a dynamic three-way asset, providing extensive exposure for the CVB. This prime location is associated with our team in-stadium on game days, utilized prominently for all stadium events year-round, and featured in broadcasts during home games. This ensures continuous brand visibility and association with high-profile events, enhancing your reach and impact. MAXIMIZE VISIBILITY PLAYER BENCHES 7.B.2.a Packet Pg. 570 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC We're excited to collaborate with you on one mutually agreed-upon social campaign. Whether it's capturing our players enjoying the scenic beaches or exploring the vibrant attractions around town, we're committed to showcasing the most attractive aspects of Naples. Let's work together to create engaging content that highlights the beauty and excitement of our community, that drives tourism. ONE MUTUALLY AGREED UPON SOCIAL CAMPAIGN SOCIAL MEDIA 7.B.2.a Packet Pg. 571 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC Rebranding is a significant milestone, and we would be honored to assist in projecting your new image and brand. Our comprehensive social media campaigns will spotlight your new logo, generating excitement and engagement across various platforms. By collaborating closely with your team, we aim to craft a cohesive and memorable rebranding campaign that not only highlights your new logo but also strengthens your brand identity and resonates with your audience. IN PERSON AND SOCIAL MEDIA REBRANDING CAMPAIGN 7.B.2.a Packet Pg. 572 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC Having your brand and logo on our website as a founding partner will cement your place and support in the sporting category of Naples history. CVB Department of Tourism can feature itself as an “Official Partner of FC Naples” on digital platforms, print materials and social media. DIGITAL WEBSITE PRESENCE 7.B.2.a Packet Pg. 573 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC ●Top Back of Jersey ●Field Boards (2) ●2 Nationally Broadcasted Commercials / Home Game ●Broadcast Clock Wrap ●Fixed, Year Round Branding in Players Benches ●Social Media Campaigns (including large rebranding campaign) ●Website Presence and Official Founding Partner Founding Partner Special CVB Package: $145,000 per year (3 years starting January 1, 2025) *All inclusive package SUMMARY OF ASSETS 7.B.2.a Packet Pg. 574 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC USL Fanbase data 7.B.2.a Packet Pg. 575 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC USL Fans Traveling Behavior For Soccer Fans in Naples and USL Fans, going to the beach is the #1 most preferred aspect of a leisure vacation, ahead of sightseeing, culture & history and physical activities (walking, hiking, cycling, etc). 62% Of USL Fans have traveled domestically for a vacation in the last 12 months Of the U.S. Gen. Pop. vs.48% 49% Summer Spring 48% Fall 36% TOP ACTIVITIES Visiting Friends/ Family Walking Shopping Outdoor performances Visiting Museums ATTEND SPORTING EVENTS 42% Summer Spring 36% Fall 30% USL Fans are more passionate, more apt to incorporating physical activities, generally spend more, and tend to revisit the same places. TRAVEL BEHAVIOR 7.B.2.a Packet Pg. 576 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC 54% USL Fans are more ap to travelling to attend sporting events Of the U.S. Gen. Pop. vs.36%33% USL Fans are willing to travel 100 miles or more to attend professional sporting events Of the U.S. Gen. Pop. vs.18% USL Fans Traveling Behavior 7.B.2.a Packet Pg. 577 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC THANK YOU! 7.B.2.a Packet Pg. 578 Attachment: CVB Dept of Tourism x FC Naples (29581 : FC 7.B.2.b Packet Pg. 579 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 580 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 581 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 582 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 583 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 584 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 585 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 586 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 587 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 588 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 589 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 590 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 591 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 592 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 593 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 594 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 595 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 596 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 597 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 598 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 599 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 7.B.2.b Packet Pg. 600 Attachment: Final Print FC Naples Sponsorship Agreement signed (29581 : FC Naples 3 year Sponsorship agreement) 08/20/2024 Recommendation to approve the Third Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2026-2032 U.S. Open Pickleball Championships for a total of $1,050,000, approve the expenditure of up to $1 million for capital improvements at ENCP, approve an allocation of up to $40,000 for an infrastructure project study, for a total of $2,090,000, and make a finding that this item promotes tourism. OBJECTIVE: Recommend approval of the Third Extension and Amendment of the Sponsorship Agreement with Spirit Promotions for the years of 2026 - 2032. CONSIDERATIONS: Collier County entered into the Sponsorship Agreement with Spirit Promotions on February 12, 2019 (Agenda item 16.F.2). The Agreement included the U.S. Open Pickleball Championships for years 2019 to 2021 (Agenda item 16.F.4). On October 22, 2019, the Parties entered into the first Extension and Amendment of the Sponsorship Agreement which extended the sponsorship through the U.S. Open Pickleball Championships in 2024. On January 9, 2024, the Parties entered into a second extension for one year though the 2025 U.S. Open Pickleball Championships (Agenda item 16.F.10). Pickleball is a fast-growing sport in Collier County, and the U.S. Open Pickleball Championships have been the primary factor in that growth. This event promises to continue to bring a record number of participants and fans to Collier County in April for the next five years. The 2024 U.S. Open event was once again the marquee tournament in the Pickleball market. The 2024 tournament attracted 3,250 players from all 50 states and 31 countries. Over 50,000 spectators came out worldwide to watch Pickleball’s best play for the right to be called U.S. Open Pickleball Champions. The events were Live Streamed on CBS Sports Network, Pickleball Channel and Pickleball TV platforms. The total audience reach of the three broadcast platforms was 14.74 million people and a total broadcast value of $515,000. In addition to paying a Sponsorship fee, Collier County will assist Spirit Promotions in hosting the event. This assistance includes: • year-round promotion of the event on the Sports Tourism website, Facebook, and Twitter channels. • providing PR and media assistance to promote the Championships. • assisting with permitting and hotel partnerships. Spirit Promotions has devised a long-term strategy for the event for a sponsorship agreement for seven (7) years. This includes a declining scale of payments to Spirit Promotions as follows: $300,000 in 2026; $250,000 in 2027; $200,000 in 2028; $150,000 in 2029; $100,000 in 2030; and $50,000 in 2031. The agreement provides for the construction of a new championship court with waterproof canopy that would be located immediately adjacent to the current championship court, along with the installation of a new sound system distributed through East Naples Community Park. With an estimate of $2,000,000 for the project by Spirit Promotions, they will commit an amount of up to $1,000,000 toward the cost of capital improvements and the remaining not to exceed $1,000,000 will come from Collier County. Tourist development taxes are proposed to finance this expense. For any capital improvement, the parties are required to follow the provisions of Section 125.0104(5)(a)6., Florida Tourist Development Tax Statute. Therefore, an independent analysis, performed at the expense of the Tourist Development Council (TDC), will be conducted to determine the positive impact of the infrastructure project on tourist-related businesses in the County. The cost of the study shall not exceed $40,000 without additional TDC and BCC approval. FISCAL IMPACT: Funding for the impact study of up to $40,000 and the 2026 annual sponsorship fee of $300,000 will be allocated in the annual Tourist Division budget for Sports Marketing from the TDC Promotional Fund (1101) for FY 2025. Future sponsorship fees will be included in subsequent annual Tourism Division budgets for sports marketing within TDC Promotional Fund (1101) in the years as outlined in the contract (total sponsorship fee expenditure is $1,050,000). A transfer of one million dollars will be required from TDC Promotional Fund (1101) to TDC Capital Fund (1108) for the capital improvement at ENCP. The allocation for the infrastructure projects will be based on the results of 7.B.3 Packet Pg. 601 08/20/2024 the study and timeline of the project. The total fiscal impact of Third Extension and Amendment is $2,090,000. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development Council at its meeting on August 20, 2024. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve the Third Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2026-2032 U.S. Open Pickleball Championships for a total of $1,050,000, approve the expenditure of up to $1 million for capital improvements at ENCP, approve an allocation of up to $40,000 for an infrastructure project study for a total of $2,090,000, and make a finding that this item promotes tourism. Prepared by: John Melleky, Arts and Culture Manager, Tourism, Sandra Rios, PR and Communications Manager, Tourism. ATTACHMENT(S) 1. THIRD EXTENSION AND AMENDMENT Signed MD (PDF) 2. US Open Pickleball Fully Executive Agreement #16F 2 (PDF) 3. Spirit Pickleball Agreement Extention Through 2024 (PDF) 4. FINAL Second Extension and Amendment - Spirit Promotions (PDF) 5. FINAL US Open Pickleball Championship Recap Report_2024 (PDF) 7.B.3 Packet Pg. 602 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B.3 Doc ID: 29566 Item Summary: Recommendation to approve the Third Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2026-2032 U.S. Open Pickleball Championships for a total of $1,050,000, approve the expenditure of up to $1 million for capital improvements at ENCP, approve an allocation of up to $40,000 for an infrastructure project study, for a total of $2,090,000, and make a finding that this item promotes tourism. Meeting Date: 08/20/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 08/05/2024 1:34 PM Submitted by: Title: – Tourism Name: Jay Tusa 08/05/2024 1:34 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 08/06/2024 9:55 AM Tourism Sandra Rios Tourism Review Completed 08/09/2024 2:39 PM Tourism John Melleky Tourism Review Completed 08/15/2024 11:34 AM Corporate Compliance and Continuous Improvement John Melleky Additional Reviewer Skipped 08/15/2024 11:34 AM Tourism John Melleky Tourism Review Skipped 08/15/2024 11:34 AM Tourism John Melleky Tourism Review Skipped 08/15/2024 11:59 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 08/15/2024 12:12 PM Office of Management and Budget Christopher Johnson OMB Completed 08/15/2024 3:06 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/15/2024 4:12 PM Tourism Jay Tusa Tourism Director Review Completed 08/15/2024 10:37 PM Tourism Jay Tusa Tourism Director Review Completed 08/15/2024 10:38 PM County Attorney's Office Colleen Greene Attorney Review Completed 08/16/2024 8:17 AM County Manager's Office Ed Finn Deputy County Manager Completed 08/16/2024 1:33 PM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 7.B.3 Packet Pg. 603 7.B.3.a Packet Pg. 604 Attachment: THIRD EXTENSION AND AMENDMENT Signed MD (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.a Packet Pg. 605 Attachment: THIRD EXTENSION AND AMENDMENT Signed MD (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.a Packet Pg. 606 Attachment: THIRD EXTENSION AND AMENDMENT Signed MD (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.a Packet Pg. 607 Attachment: THIRD EXTENSION AND AMENDMENT Signed MD (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.bPacket Pg. 608Attachment: US Open Pickleball Fully Executive Agreement #16F 2 (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.bPacket Pg. 609Attachment: US Open Pickleball Fully Executive Agreement #16F 2 (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.bPacket Pg. 610Attachment: US Open Pickleball Fully Executive Agreement #16F 2 (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.bPacket Pg. 611Attachment: US Open Pickleball Fully Executive Agreement #16F 2 (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.bPacket Pg. 612Attachment: US Open Pickleball Fully Executive Agreement #16F 2 (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.bPacket Pg. 613Attachment: US Open Pickleball Fully Executive Agreement #16F 2 (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.c Packet Pg. 614 Attachment: Spirit Pickleball Agreement Extention Through 2024 (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.c Packet Pg. 615 Attachment: Spirit Pickleball Agreement Extention Through 2024 (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) 7.B.3.c Packet Pg. 616 Attachment: Spirit Pickleball Agreement Extention Through 2024 (29566 : Third Extension to Sponsorship Agreement with Spirit Promotions) SECOND EXTENSION AND AMENDMENT OF SPONSORSHIP AGREEMENT BETWEEN COLLIER COUNTY AND SPIRIT PROMOTIONS THIS SECOND EXTENSION and AMENDMENT is made and entered into this 9th day of January, 2024, by and between Collier County, a political subdivision of the State of Florida County"), and Spirit Promotions, LLC, a Foreign Limited Liability Company ("Spirit Promotions")authorized to do business in Florida. RECITALS: WHEREAS, the Parties entered into a Sponsorship Agreement dated February 12, 2019, a copy of which is attached to this Agreement, wherein Spirit Promotions agreed to promote, market and present the 2019 through 2021 U.S. Open Pickleball Championships, to take place at Collier County's East Naples Community Park in April of each year; and WHEREAS, the Parties entered into an Extension and Amendment of the Agreement on October 22, 2019, which extended the Agreement through the 2024 U.S. Open Pickleball Championships; and WHEREAS, the Parties wish to extend the Agreement for an additional year. WITNESSETH: NOW, THEREFORE, in consideration of the promises and covenants contained herein, and other good and valuable consideration exchanged amongst the parties, the parties agree as follows: 1. All of the above RECITALS are true and correct and are hereby expressly incorporated herein by reference as if set forth fully below. 2. The Term of the Sponsorship Agreement is hereby extended for an additional one- year term. Accordingly, at its sole cost and expense, except as amended below Spirit Promotions will promote, market and present the 2025 U.S.Open Pickleball Championships on the same terms and conditions as those currently set forth in the Sponsorship Agreement, as amended. There is no right to renew by either party. 3. The annual Sponsorship Fee for 2025 will be Three Hundred Forty-Five Thousand Dollars ($345,000.00). 4. Except as set forth above, all other terms and conditions of the Sponsorship Agreement, as amended, continue in full force and effect. IN WITNESS WHEREOF, Collier County and Spirit Promotions have respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. Words Underlined are added; Words 8404—Through are deleted. Page 1 of 2 GAO 7.B.3.d Packet Pg. 617 Attachment: FINAL Second Extension and Amendment - Spirit Promotions (29566 : Third Extension to Sponsorship Agreement with Spirit 1"•*'',4, 4 ASP 4!:',•...... 9.4,''''F ATTEsq?' * , *•.,,c.;. 2,, BOARD OF COUNTY COMMISSIONERS CR Y StAlr.X.1 N A Fl,Olitk COLLIE .1, NTY, .LORIDA XiLkIllifri ' r :4 tiBY: ' r„' , 4400111Iire; By: Attest et•P•,P7airmarr': •.;e 1 C I ,$10 Chris I Jail, Chaim,n i,,,_ signattite,eftllY,••:•' ,,, Approved as to form an. egality: SPIRIT PROMOTIONS, J,I,C WI By:1(-`,, LC leen M. Greene Michael Dee, Manager Managing County Attorney Words lirlderlined are added; Words Strook-Through are deleted. Page 2 of 2 7.B.3.d Packet Pg. 618 Attachment: FINAL Second Extension and Amendment - Spirit Promotions (29566 : Third Extension to Sponsorship Agreement with Spirit 7.B.3.e Packet Pg. 619 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 620 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 621 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 622 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 623 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 624 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 625 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 626 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 627 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 628 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 629 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 630 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 631 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 632 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 633 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 634 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 7.B.3.e Packet Pg. 635 Attachment: FINAL US Open Pickleball Championship Recap Report_2024 (29566 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A Doc ID: 29544 Item Summary: Marketing Partner Reports Meeting Date: 08/20/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/31/2024 11:06 AM Submitted by: Title: – Tourism Name: Jay Tusa 07/31/2024 11:06 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/31/2024 11:09 AM Tourism John Melleky Tourism Review Skipped 08/01/2024 9:40 AM Tourism John Melleky Tourism Review Completed 08/01/2024 3:07 PM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:16 AM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:16 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 08/01/2024 3:18 PM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 08/02/2024 7:57 PM Office of Management and Budget Christopher Johnson OMB Completed 08/05/2024 9:01 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/05/2024 10:31 AM Tourism Jay Tusa Tourism Director Review Completed 08/07/2024 1:08 PM Tourism Jay Tusa Tourism Director Review Completed 08/07/2024 1:09 PM County Attorney's Office Colleen Greene Attorney Review Completed 08/07/2024 1:26 PM County Manager's Office John Melleky Deputy County Manager Skipped 08/14/2024 8:30 AM County Manager's Office Ed Finn Deputy County Manager Completed 08/14/2024 12:25 PM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 9.A Packet Pg. 636 9.A.1 Packet Pg. 637 Attachment: Downs & St Germain Naples Marco Island Everglades June 2024 Monthly PARADISECOAST.COM2 9.A.1 Packet Pg. 638 Attachment: Downs & St Germain Naples Marco Island Everglades June 2024 Monthly 9.A.1 Packet Pg. 639 Attachment: Downs & St Germain Naples Marco Island Everglades June 2024 Monthly 4 • • • • • PARADISECOAST.COM 9.A.1 Packet Pg. 640 Attachment: Downs & St Germain Naples Marco Island Everglades June 2024 Monthly 9.A.1 Packet Pg. 641 Attachment: Downs & St Germain Naples Marco Island Everglades June 2024 Monthly PARADISECOAST.COM 9.A.1 Packet Pg. 642 Attachment: 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9.A.1 Packet Pg. 693 Attachment: Downs & St Germain Naples Marco Island Everglades June 2024 Monthly PARADISECOAST.COM 9.A.1 Packet Pg. 694 Attachment: Downs & St Germain Naples Marco Island Everglades June 2024 Monthly Naples, Marco Island, Everglades CVB Jay Tusa, Executive Tourism Director jay.tusa@colliercountyfl.gov Sandra Rios, Public Relations & Communications Manager sandra.rios@colliercountyfl.gov John Melleky, Arts & Culture Manager john.melleky@colliercountyfl.gov Downs & St. Germain Research (850) 906-3111 | contact@dsg-research.com Joseph St. Germain, President joseph@dsg-research.com James Brendle, Project Director james@dsg-research.com 9.A.1 Packet Pg. 695 Attachment: Downs & St Germain Naples Marco Island Everglades June 2024 Monthly 60 9.A.1 Packet Pg. 696 Attachment: Downs & St Germain Naples Marco Island Everglades June 2024 Monthly 9.A.2 Packet Pg. 697 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 698 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 699 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 700 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 701 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 702 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 703 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 704 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 705 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 706 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 707 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 708 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) 9.A.2 Packet Pg. 709 Attachment: Final Paradise Adv Aug Deck TDC (29544 : Marketing Partner Reports) Monthly Report | June 2024 2024 1 9.A.3 Packet Pg. 710 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Table of Contents 1.Zartico: Visitor Summary & Insights: pgs. 4-10 2.Social Media: pgs. 11-15 3.Email:pgs. 16-19 4.Media Review:pgs. 20-29 5.Digital Media Insights:pgs. 30-39 ParadiseAdv.com 2 9.A.3 Packet Pg. 711 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report 3 1 Zartico Visitor Insights 9.A.3 Packet Pg. 712 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Zartico: Visitor Insights | Summary 4 ●Out of state visitors made up 57.2% of visits and 80.9% of overall spend in June 2024. In-state visitors made up 42.8% of visits and 19.1% of overall spend. Out of State visitation outperformed in-state stats for visitor spending significantly for the fifth consecutive month showcasing the success of peak season. ●Opposite from last month, the destination welcomed slightly more day visitors (50.2%) versus overnight visitors (49.7%)in June. ●Chicago, IL DMA continues to rank #1 in top spending market in the destination followed by Miami-Fort Lauderdale, Tampa-St. Petersburg and Boston, MA. Chicago visitors spent more on dining and retail. ●Miami-Ft Lauderdale overnight visitors continues to rank #1 in top visitation for the month of June. Followed by Tampa-St Petersburg, FL and Orlando, FL. Chicago, IL DMA and New York, NY were the top 2 out-of-state visitors. ●Both in-state and out of state visitors made JW Marco Island the top visited place in May followed by Mercato Shops and Vanderbilt Beach. ParadiseAdv.com 9.A.3 Packet Pg. 713 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Zartico: Visitor Insights | Visitor Flow and Spending 5 ParadiseAdv.com 9.A.3 Packet Pg. 714 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report 6 Zartico: Visitor Insights | Trip Type and Origin ParadiseAdv.com 9.A.3 Packet Pg. 715 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Zartico: Visitor Insights | Spending and HHI 7 ParadiseAdv.com 9.A.3 Packet Pg. 716 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Zartico: Visitor Insights | Website 8 ParadiseAdv.com 9.A.3 Packet Pg. 717 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Zartico: Visitor Insights | Market Index Over Time 9 ParadiseAdv.com The Market Index looks at the relationship between website traffic, destination visitation, and visitor spending from those origin markets. All data values scaled 0-100 with 100 being the top value in any category. The individual components are averaged together (simple average) to create the Index. Your home market DMA is excluded from this insight. 9.A.3 Packet Pg. 718 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Zartico: Visitor Insights | Visitor Economy Index Over Time 10 ParadiseAdv.com The Visitor Economy Index measures the year-over-year percent change across several data sources and combines them to give you a clearer view of how your destinations tourism economy is doing compared to the same month in the previous year. Anything above 0% means that month's performance is ahead of the previous year. Anything below 0% indicates that months performance is below the previous year. Data inputs include: visitor device count (Near), visitor cardholder count (Affinity), visitor cardholder spend (Affinity) monthly hotel demand or occupancy (STR). 9.A.3 Packet Pg. 719 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report 11 2 Social Media 9.A.3 Packet Pg. 720 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report 12 Social Media (Organic) -Summary ●Implemented annual content strategy across all social media platforms. ●Conducted day-to-day operations, including but not limited to content creation, content curation, and reporting/analysis, etc. ●Completed the June 2024 content calendars to be shared across social media platforms. ●Established Facebook LIVE and Instagram Story topics for Client to implement in June 2024. ●Supported Client in community management, social listening, optimization, and reporting/analysis, etc. ParadiseAdv.com 9.A.3 Packet Pg. 721 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Organic Social | Facebook 13 +154 Net Follower Growth 59,588 Followers 11.1K Engagement 51.7% Decrease 3.9MM Impressions 33.8% Increase ●The recent drop in Facebook metrics, which is typical during this slower season and time of year, highlights the urgent need for a shift in our content strategy to better engage and retain our audience. Moving forward, we should prioritize scenic imagery and strategic link placements to enhance our posts' appeal and drive higher engagement. ●The top performing posts were Tesoro at JW Marriott Marco Island Beach Resort, Capri Fish House, and a Live from Naples Beach. 9.A.3 Packet Pg. 722 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Organic Social | Instagram 14 21,422 Followers 3K Engagement 1.3MM Impressions +322 Net Follower Growth 78.5.1% Increase 72.1% Decrease ●In June, Instagram metrics showed an increase almost all metrics.. However, there was a decrease in impressions, which can be attributed to Meta's algorithm shift prioritizing paid placements. We recommend incorporating more organic content into paid placements. Despite this, overall engagement remained strong, highlighting the effectiveness of our content strategy. ●The top performing posts were a scenic beach image, a Capri Fish House reel, and a Shelling reel. 183K Video Views 731.8% Increase 9.A.3 Packet Pg. 723 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report Content Captures During the month of June we captured content for Gumbo Limbo, Tin City, and the Snook Inn. 9.A.3 Packet Pg. 724 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report 16 3 Email 9.A.3 Packet Pg. 725 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com17 Email | Consumer E-Scapes Topic: Summer Subject Line: Plan Your Summer Vacation in Naples, Marco Island, and the Everglades Most-Clicked Link: Live Beach Cam Open Rate CTO RateRecipients 24.75 4.7553,869 9.A.3 Packet Pg. 726 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com Email | Meetings E-Scapes Subject Line: Your Perfect Meeting Destination Awaits on Florida's Paradise Coast Most-Clicked Link: Header Image Open Rate CTO RateRecipients 20.20% Owned 19.48% Paid 5.56% Owned 15.55% Paid 4,633 Owned 45,000 Paid Subscriber List 4,633 / Paid List 45.000 18 9.A.3 Packet Pg. 727 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com Email | Subscribers New subscribers are collected from ParadiseCoast.com, then manually imported and organized. Unsubscribes, Hard Bounces (inactive addresses), and Spam marks are automatically removed. Note:Most months we do not receive new sign-ups for the Meetings list. A negative net change is due to unsubscribes, spam marks, and hard bounces that are often due to deactivated email addresses when a subscriber leaves their company. Meetings List 4,633 Consumer List 53,869 Net Change (this month) -225 Net Change (this month) -35 19 9.A.3 Packet Pg. 728 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report 2 0 4 Media Review 9.A.3 Packet Pg. 729 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 21 Media | Performance June Performance Highlights: ●Total Estimated Digital Spend:$112,077 ●Total Impressions:4,728,769 ●Total Clicks to Site: 33,624 ●CTR: 0.71% (up 34% from May and more than 9x benchmark) ●Total Completed Video Views: 147,899 ●VCR: 78% (continuing to increase, up 4 percentage points from May) Top performing media partners for June across all consumer campaigns: ●Once again, Wedding Trade Desk, from the Weddings Campaign, with an extremely strong 22.3% ●From the Always On Campaign, LeadMe, the retargeting banners to those who received the consumer eScapes email, with a 0.80% ●From the Spring/Summer campaign, MobileFuse, our mobile campaign, with a 0.87% ●From Arts & Culture,the retargeting of those who received an eblast, with a 0.37% Industry Benchmarks: CTR: 0.08% VCR: 70% In June we had six campaigns running: Always On, Spring/Summer, Arts & Culture, Meetings, Weddings, and Canada 9.A.3 Packet Pg. 730 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 22 Media | Creative Top Banner Creative Set(s): ●The top creative set for June across all campaigns was from the Meetings campaign at a 0.57%. ●The top creative set from the Spring/Summer campaign was for Families at a 0.31% Industry Benchmarks: CTR: 0.08% VCR: 70% Top Video: ●In June, both the :30 and :15 version of If Only were running, and this month the :30 outperformed the shorter version, with a 80.5%, over benchmark. 9.A.3 Packet Pg. 731 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 23 Media | Meetings Performance 23 This month the Meetings Campaign performed extremely well with three (3) media partners plus LinkedIn in-market, with the goal of driving visits to https://www.paradisecoast.com/meetings ●AKI Technologies (top performing partner) with a 4.64% ○Personalized ads served to both c-suite decision makers, and meeting planners, at specific moments throughout their day ●GroundTruth with a 0.94% ○Geo-fencing campaign targeting (and retargeting) attendees of Global Meeting & Incentive Travel Exchange in Orlando, held 4/7-4/10 ●Engagement Marketing with a 0.56% ○Retargeting banners of those who received the eblast that went out on 5/14, targeted to Corporate Meeting Planners, as well as Tech planners Total Impressions: 419,462 Total Clicks to Meetings site from digital media: 17,183 Overall CTR 4.10%(up dramatically from May and over 51x benchmark) ●LinkedIn ○Total Impressions Served: 32,787 ○Total Click to site from LinkedIn: 252 ○CTR:0.77% ○LinkedIn Platform Benchmark CTR: 0.44% 9.A.3 Packet Pg. 732 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 24 Media | Performance by Campaign Industry Benchmarks: CTR: 0.08% VCR: 70% All campaigns performed at or above benchmark, but the top Performing Campaigns in June based on CTR are: ●Meetings ●Weddings 9.A.3 Packet Pg. 733 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 25 Paid Search | Performance Google Paid Search -June 2024 Top Performing Ad Based Off CTR ●Impressions: 179,177 ●Clicks: 15,394 ●Avg. CTR: 8.59% ●Avg. CPC: $0.59 Campaigns in Market in June: ●Always On In-state ●Always On Out-of-state ●Weddings ●Meetings ●Spanish Campaign ●Canada Campaign ●6th of July Drones in Paradise Top Performing CTR Campaign: 6th of July Drones in Paradise with an outstanding CTR of 21.18% CTR Industry benchmark: 4% CPC Industry benchmark: $1.35 9.A.3 Packet Pg. 734 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 26 Paid Search | Performance Breakdown Of PPC Campaign Performance CPC Industry benchmark: $1.35 I CTR Industry benchmark: 4% Campaign Impressions Clicks CTR Avg. CPC 6th of July Drones in Paradise 1,808 383 21.18%$1.31 Meetings 5,109 525 10.28%$1.27 Canada 8,091 714 8.82%$0.85 Always On out-of-state 68,360 5,972 8.74%$0.53 Always On in-state 31,064 2,646 8.52%$0.52 Spanish 54,439 4,383 8.05%$0.47 Always On in-state 10,306 771 7.48%$0.87 9.A.3 Packet Pg. 735 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 27 Paid Social | Facebook/Instagram Performance 27 In June, the Always On, Weddings, Arts & Culture, Canada, and Spanish campaigns continued to run. We also launched the 6th of July campaign June 24. We are still seeing strong metrics across the board, with all campaigns exceeding the industry benchmark CTR of 0.9%. We also saw more than 5 million impressions this month. We will continue to monitor for optimization opportunities. Results: ●Impressions: 5,036,398 ●Post Engagements: 85,367 ●Clicks: 50,433 ●CTR ○Always On: 2.86% ■8% increase over May ○Weddings: 9.10% ■62% increase over May ○Arts & Culture: 7.17% ■10% increase over May ○Canada: 2.87% ■23% decrease over May ○Spanish: 4.18% ■13% decrease over May ○6th of July: 7.89% *Travel industry benchmark: 0.9% Top Performing Posts Awareness Impressions: 509,646 Traffic Clicks: 6,594 9.A.3 Packet Pg. 736 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 2828 Paid Social | Pinterest Performance Top Performing Evergreen Creative: In June, both the Evergreen Always On and Weddings campaigns continued to run. With the decreases in click-through-rate again this month, we recommend rotating refreshed Creative for both campaigns. We will continue to monitor for optimization opportunities. Results: ●Impressions: 714,531 ●Clicks: 4,791 ●Evergreen CTR: 0.42% ○30% decrease over May ●Weddings CTR: 1.11% ○22% decrease over May ●* Benchmark: 0.3% Top Performing Weddings Creative: 9.A.3 Packet Pg. 737 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 29 Digital Media ROAS | June From those exposed to digital advertising in June: ●Adara Impact shows $47,531 in hotel revenue. ●Expedia shows $888,800 in hotel and vacation rental revenue. ●Total Revenue from those exposed to digital advertising in June =$983,862 ●We spent $112,077 in digital advertising in June June ROAS = 8.7X Return on Ad Spend 9.A.3 Packet Pg. 738 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report 3 0 5 Digital Media Insights* 9.A.3 Packet Pg. 739 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 31 Expedia | Economic Impact & Insights, US Domestic In June we had two (2) Expedia campaigns running: US domestic in our Always On Campaign and Canada. Below and on the following page are the June results,from those exposed to Florida’s Paradise Coast advertising on Expedia (Expedia, VRBO, and Hotels.com). In June Expedia Group showed the following results from those exposed to our advertising: ●The advertising directly drove 2,121 room nights (783 hotel room nights -down slightly month-over-month -and 1,338 vacation rental nights -up 761 nights month-over-month) for a total gross bookings of $767,600. This is up 45% from May. ●The largest share of bookings came from VRBO ($510,000) with Expedia second ($172K). ●VRBO revenue in June was double the May revenue. ●Based on these bookings, the avg hotel room night was $328and the avg VR room night was $381. ●That $767,600 in gross bookings made for a 87.4 Return on Ad Spend ●286 Airline Tickets were sold to those exposed to the advertising (up MoM), and an average ticket price of $269. ●The largest percentage (34.8%) booked within the week before travel, with only 12.2% booking 90+ days out. We continue to see trending towards more last minute bookings than we saw earlier in the year. 9.A.3 Packet Pg. 740 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 32 Expedia | Economic Impact & Insights, US Domestic Flights booked on Expedia from those exposed to advertising Not many changes in the top 10 markets from May, as our Spring-Summer market targeting seems to be evident. 9.A.3 Packet Pg. 741 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 33 Expedia | Economic Impact & Insights, Canada The Canada campaign, which ran on Expedia and VRBO.ca, showed the following results from those exposed to our advertising: In June Expedia Group showed the following results from those exposed to our advertising in Ontario: ●The advertising directly drove 155 room nights (66 hotel room nights -up considerably from May -and 66 vacation rental nights -down from May) for a total gross bookings of $121,200. ●The largest share of bookings came from Expedia ($71K) with VRBO second ($50K). This is flipped from May’s bookings, when VRBO was stronger. ●That $121,200 in gross bookings made for a 26.6 Return on Ad Spend ●166 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $336 with most bookings out of Toronto Pearson (YYZ). ●The largest percentage (35.1%) booked 90+ days out from travel, boding well for fall and the holidays. The second largest percentage (17.5%) booked 31-60 days out. 9.A.3 Packet Pg. 742 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 36 Adara IMPACT | Economic Impact & Insights From those exposed to our digital advertising in June the following results were shown. 9.A.3 Packet Pg. 743 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 36 Adara IMPACT | Economic Impact & Insights The hotel trip planning window - from booking to arrival -continues to shorten, from 32.5 day in May to just 30 days in June. The airline window from booking to arrival also shortened by 1 week. Travelers were searching -for both their hotel stays and their flights - less than 2 weeks before booking.. 9.A.3 Packet Pg. 744 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 36 Adara IMPACT | Economic Impact & Insights ●Couples are the strongest traveler type, from those exposed to our digital advertising. 9.A.3 Packet Pg. 745 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 37 Adara IMPACT | Economic Impact & Insights Top Markets for Hotels and Flights Hotel Markets (left chart) In June we continue to see the Florida drive markets of Miami, Tampa and Orlando strong in hotel bookings. Flight Markets (right chart) Usual feeders showing in the top flight markets from May to June. 9.A.3 Packet Pg. 746 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report ParadiseAdv.com 38 Top Media Partners in May Driving Searches, Booking and Revenue Adara IMPACT | Economic Impact & Insights 9.A.3 Packet Pg. 747 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report 2024THANK YOU 39 9.A.3 Packet Pg. 748 Attachment: Paradise Adv CCT _ June 2024 _ Monthly Report National Public Relations Update TDC Meeting Services conducted in June 2024 9.A.4 Packet Pg. 749 Attachment: LHG June 2024 TDC Report (29544 : Marketing Partner Reports) Media Highlights LHG & CVB PR EFFORTS – June 2024 Media Impressions: 22,132,586 Media Value: $26,814.55 9.A.4 Packet Pg. 750 Attachment: LHG June 2024 TDC Report (29544 : Marketing Partner Reports) Media Highlights 9.A.4 Packet Pg. 751 Attachment: LHG June 2024 TDC Report (29544 : Marketing Partner Reports) Media Highlights 9.A.4 Packet Pg. 752 Attachment: LHG June 2024 TDC Report (29544 : Marketing Partner Reports) Media Outreach Written Materials LHG pitched VISIT FLORIDA Editorial Leads: Florida For Foodies Family-Friendly Florida Budget-Friendly Family Florida LHG pithed Capture the Sunset Week: Where to catch the best sunsets during the third week of July LHG pitched National Caviar Day: Bicyclette Cookshop Aly Walansky, Forbes Caviar & Bugles to celebrate National Caviar Day Katherine Parker-Magyar, Freelance: Business Insider, Hotels Above Par, Nat Geo Underrated National Parks: Swamp walking through Everglades National Park Sheeka Sanahori, Freelance: Nat Geo, T+L, Thrillist, and Family Vacationist Romantic vacation for couples with kids: JW Marriott Marco Island + The Ritz-Carlton, Naples Mark Ellwood, Robb Report New/renovated hotels with a single, world-class amenity or standout detail Eva Fedderly, ROUTE Magazine “Off the beaten path" ideas an article focused on, “Roadside Americana" Media Relations Angela Caraway-Carlton, Luxe Interiors LHG connected her with La Colonial for an upcoming article Adam Robb, Time LHG put forth Ritz-Carlton, Naples, for Time's World Greatest Places consideration Johnny Motley, Freelance: Paste In response to his recent article, LHG pitched Everglades City as Stone Crab Capital 9.A.4 Packet Pg. 753 Attachment: LHG June 2024 TDC Report (29544 : Marketing Partner Reports) Projects Media Visits Completed Lisa-Marie Leuteritz (VISIT FLORIDA Germany): June 17 – 19, 2024 Upcoming Carrie Honaker (Food & Wine, Travel + Leisure, Harper Collins): July 12 – 16, 2024 9.A.4 Packet Pg. 754 Attachment: LHG June 2024 TDC Report (29544 : Marketing Partner Reports) Partner Communications Partner Newsletter Agency assisted in creating monthly CoastLines Newsletter and deployment to partners on June 28th. 9.A.4 Packet Pg. 755 Attachment: LHG June 2024 TDC Report (29544 : Marketing Partner Reports) Looking Ahead Pitching Stone Crab Season Press Trip Invites Winter in Paradise: Camping + stargazing What’s New in Fall Sizzle Dining FC Naples Stone Crab Season Great Wolf Lodge Perry Hotel 50th anniversary of Big Cypress National Preserve 9.A.4 Packet Pg. 756 Attachment: LHG June 2024 TDC Report (29544 : Marketing Partner Reports) Thank you! Proud to be your Partner in Paradise! 9.A.4 Packet Pg. 757 Attachment: LHG June 2024 TDC Report (29544 : Marketing Partner Reports) Miles Partnership Website Analytics June 2024 9.A.5 Packet Pg. 758 Attachment: Miles NAPL_06_2024 - Website Reporting for TDC 2 PARADISECOAST.COM 9.A.5 Packet Pg. 759 Attachment: Miles NAPL_06_2024 - Website Reporting for TDC 3 PARADISECOAST.COM TRAFFIC OVER TIME 9.A.5 Packet Pg. 760 Attachment: Miles NAPL_06_2024 - Website Reporting for TDC TOP PAGES ACROSS ALL TRAFFIC TYPES 4 1.Homepage 31,122 views 2.Beaches landing page 12,805 views 3.Spanish landing page 12,641 views 4.Weddings landing page 6,910 views 5.Events landing page 5,309 views 6.Things to Do landing page 4,674 views 7.History landing page 4,097 views 8.TTD Marco Island article page 3,370 views 9.Meetings landing page 2,984 views 10.Drones in Paradise event page 2,733 views PARADISECOAST.COM 9.A.5 Packet Pg. 761 Attachment: Miles NAPL_06_2024 - Website Reporting for TDC TOP LOCATIONS 5 Top Cities 1.(not set)12,521 sessions 2.Ashburn 12,046 sessions 3.Miami 11,517 sessions 4.St. Louis 5,548 sessions 5.New York 5,110 sessions PARADISECOAST.COM Top Regions 1.Florida 42,458 sessions 2.Virginia 13,520 sessions 3.New York 7,083 sessions 4.Missouri 6,052 sessions 5.Georgia 5,013 sessions 9.A.5 Packet Pg. 762 Attachment: Miles NAPL_06_2024 - Website Reporting for TDC 6 PARADISECOAST.COM EVENTS –GOAL COMPLETIONS 9.A.5 Packet Pg. 763 Attachment: Miles NAPL_06_2024 - Website Reporting for TDC 7 PARADISECOAST.COM DEFINITIONS MoM: Month over Month YoY: Year over Year 9.A.5 Packet Pg. 764 Attachment: Miles NAPL_06_2024 - Website Reporting for TDC THANK YOU 8 9.A.5 Packet Pg. 765 Attachment: Miles NAPL_06_2024 - Website Reporting for TDC VISITATION June 2024 9.A.6 Packet Pg. 766 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) June 2023 June 2024Collier Museum at Government Center 810 839Immokalee Pioneer Museumat Roberts Ranch 437 256Marco Island Historical Museum 2,021 1,813Museum of the Everglades 654 554Naples Depot Museum 0 36TOTAL3,922 3,498Outreach: Educational 115 153Outreach: Marketing 20 3,498 TOTAL VISITORS IN JUNE 9.A.6 Packet Pg. 767 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) 6/4–8 6/11–15 6/18–22 6/25–29 Marco Island Historical Museum 409 767 477 549 JUNE RAINS What brought you to the museum today? (Other) Perfect rainy day/hurricane season activity!Because it was a rainy dayRainy weather Bad weatherRainy day Rain 9.A.6 Packet Pg. 768 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) Where are you from? Full-time Collier Resident22% Part-time Collier Resident5% Florida resident (not Collier County)23% US resident (not Florida)45% International5% 9.A.6 Packet Pg. 769 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) How did you hear about us? 10 12 24 28 55 92 106 0 20 40 60 80 100 120 Brochure or Flyer Advertisement Newspaper or Magazine Feature Social Media Other Web Search Word of Mouth 9.A.6 Packet Pg. 770 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) Please explain why you would or would not recommend this museum to others. It was quite interesting to learn about the history of the area. We especially liked the exhibit dedicated to veterans of the area and the involvement of the children from the local school. Nice to explore together with friends and family. Always learn something new. Very clean and organized with a welcoming feel. Love the gift shop and crafts for kids.Your museum was the one of the best local museums we have ever visited. This was our first time to Florida and first to Everglade City I liked everything here It was a very amusing experience to know how something that looks like normal, was build with a lot of effort and by the idea of one man, the laundry machine really amused meOne of the best and most interesting museums I have ever visited!Lovely and impressed with the collection and presentationsThe explanation was wonderful and the museum is very educational. Thank you very much.Very interesting facts. Exhibits are well put togetherVery educational and interesting A lovely local history museum :) 9.A.6 Packet Pg. 771 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) Customer Satisfaction AVERAGE MAXIMUMPlease rate your overall experience with this Museum.4.88 5.0How satisfied were you with the service you received?4.90 5.0How likely are you to recommend this Museum to a friend or colleague?9.45 10.0 9.A.6 Packet Pg. 772 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) How likely are you to recommend this Museum to a friend or colleague? 4% (8)7% (40)89% (241) 0%10%20%30%40%50%60%70%80%90%100% Detractor Passive Promoter 9.A.6 Packet Pg. 773 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) Current Exhibits 9.A.6 Packet Pg. 774 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) Remember Us Remember Us is an immersive opportunity for the residents of Immokalee to showcase their creative and cultural practices. This free-of-charge art fair, hosted by the Immokalee Center for Arts and Culture (ICFAAC), will be held at the Immokalee Pioneer Museum at Roberts Ranch with the support of community partners and patrons of the arts. The ICFAAC is a nonprofit organization focused on enriching lives through art. Please join us in our mission to foster a vibrant and inclusive arts community in Immokalee.You can find us and support us at icfaac.org Immokalee Pioneer Museum July 6 – October 19, 2024 9.A.6 Packet Pg. 775 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) Thank You for Your Service — A Salute to Everglades Veterans Every year Museum of the Everglades collaborates with our local school – the last K-12 public school on a single campus in the state of Florida – to create an exhibit that celebrates a specific aspect of this unique community. Students submit artwork, photos, videos, stories, interviews and more to help us share a part of the character and history of the area with visitors from around the world. This year we have challenged the students to celebrate military veterans from the greater Everglades City area. This includes historic figures from the region’s storied past, family members, ancestors, and those who recently served or are still deployed. Our goal is to recognize as many veterans from the area as we can and salute their service to our country with creative, artistic, and literary tributes composed by our local students. The exhibit will be augmented with historic information about the area’s contributions to our country’s armed conflicts in both natural resources and manpower. Thousands of board feet of bald cypress were logged for the building of Navy vessels during WWII, and many local fishing vessels were commandeered and repurposed as patrol boats to protect coastal waters. Men and women from Everglades, Chokoloskee and Ochopee have served in nearly every military action since the Civil War, and profiles of hometown heroes like Peg and Totch Brown (both Bronze Star recipients during WWII) will be prominently featured. Museum of the Everglades May 14 to September 14, 2024 9.A.6 Packet Pg. 776 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) Holiday Traditions in Florida From Christmas Island Style to Swamp Buggy Races, Southwest Floridians either put their own spin on a holiday or fashion a holiday to suit our unique environment and culture. This exhibit will feature the Museum of Florida History’s exhibit, Holiday Traditions in Florida, and supplement it with material from our collections to celebrate what makes Collier County and Florida unique. Come celebrate with us! Marco Island Historical Museum June 11 – September 21, 2024 9.A.6 Packet Pg. 777 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) Collier Employee Art Show Exhibit Wallace Stevens is known to us today as an American poet who won the National Book Award, a Frost Medal, and a Pulitzer Prize. But to the people in his day -to-day work life, he was just another insurance executive at The Hartford. Is the person in the cubicle next to mine a secret Picasso? Collier County employees are dedicated public servants, but they have many other talents as well. Join us for the Creative Collier Employee Art Exhibition and discover the unknown abilities of the people who keep our County running. Collier Museum at Government Center June 8 to October 15, 2024 9.A.6 Packet Pg. 778 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) Events: For additional details please visit CollierMuseums.com Summer Homeschool Day: History of Florida FishingAugust 20 | 10:00 am – 1:00 pmCollier Museum at Government Center Preschool Program: Pioneer PlaytimeAugust 21 | 10:00 am – 11:00 amCollier Museum at Government Center Second Tuesday Lecture: Pioneer SchoolsSeptember 10 | 2:00 pm –3:00 pmCollier Museum at Government Center Celebrating Latino Conservation September 14 | 10:00 am –12:00 pmImmokalee Pioneer Museum Wacky Weather Family DaySeptember 14 | 10:00 am –1:00 pmCollier Museum at Government Center 9.A.6 Packet Pg. 779 Attachment: Museums 6.24 CCMs TDC Report (29544 : Marketing Partner Reports) 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Doc ID: 29514 Item Summary: Tourism Staff Reports Meeting Date: 08/20/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/26/2024 12:07 PM Submitted by: Title: – Tourism Name: Jay Tusa 07/26/2024 12:07 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/26/2024 12:07 PM Tourism John Melleky Tourism Review Skipped 08/01/2024 8:46 AM Tourism John Melleky Tourism Review Completed 08/01/2024 8:46 AM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:45 AM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:46 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 08/01/2024 10:21 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 08/01/2024 1:11 PM Office of Management and Budget Christopher Johnson OMB Completed 08/05/2024 9:00 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/05/2024 9:08 AM Tourism Jay Tusa Tourism Director Review Completed 08/05/2024 9:41 AM County Attorney's Office Colleen Greene Attorney Review Completed 08/07/2024 10:22 AM Tourism Jay Tusa Tourism Director Review Completed 08/07/2024 1:09 PM County Manager's Office John Melleky Deputy County Manager Skipped 08/14/2024 8:31 AM County Manager's Office Ed Finn Deputy County Manager Completed 08/14/2024 5:38 PM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 10.A Packet Pg. 780 1 TDC Collier County - Meeting date: August 20, 2024 STAFF REPORTS The following is a report encapsulating the staff activity for the time period June 1-30, 2024. This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. 10.A.a Packet Pg. 781 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 2 TABLE OF CONTENTS Page(s) 1. Staff Topline activities -- 3-4 2. Arts & Culture -- 5-6 3. Group Meetings -- 7-8 4. Midwest Sales -- 9-10 5. Specialty Markets -- 11 6. PR & Communications -- 12-14 7. Social & Digital Media -- 15 8. Global Travel Trade -- 16-17 9. International Sales UK & Ireland-- 18-20 10. International Sales Germany -- 21-23 11. Sports Complex -- 24-26 10.A.a Packet Pg. 782 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 3 STAFF TOPLINE ACTIVITIES ARTS & CULTURE 1. Managed TDT Grant Application process for FY 2024-2025 and prepared materials for the TDC review. 2. Approved design and layout for the Collier County Cultural ad series project. GROUP MEETINGS 1. Preparation for Florida Society of Association Executives’ Annual Conference and Sponsorship Board Presentation in July. 2. We had one client site visit for a future meeting, and four hotel / partners visits. MID-WEST SALES 1. American Family Insurance Feb 2026 Definite group at JW Marriott Marco Island 2. 42 one-to-one client presentations SPECIALTY MARKETS 1. Preparation for 2024 Annual Marketing Workshop scheduled for July 25, 2024. 2. Warehouse operations set to resume in June 2024 with new vendor, Prism Consulting. PR & COMMUNICATIONS 1. Earned media efforts for June 2024 resulted in 22,132,586 media impressions with a Media Value of $26,814.55. 2. Media highlights include placements in Tampa Bay Times, The Travel, Southern Living, Essence Magazine and Naples Daily News. SOCIAL & DIGITAL MEDIA 1. Promote, Film, Capture Drones in Paradise Event 2. Build out Partner Surveys GLOBAL SALES 1. Travel Leaders Network bookings outpacing 2023 across all areas of the travel segment; reflecting a robust recovery and growing consumer confidence in travel. 10.A.a Packet Pg. 783 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 4 UK & IRELAND 1. Visit USA Committee UK – 4th July signature event, London’s Hurlingham Club, 19 June 2024. Attended and participated at this prestigious event, an estimated 350 leading decision makers and media attended. This is an essential business opportunity to network and connect with travel trade and media to ensure our presence is front and centre. It provides an ideal focus on future partnerships to grow visitor numbers into Florida’s Paradise Coast, including hosting Virgin Atlantic trade team – see image at end of report. 2. Approval and actioned our participation with Ice Travel co-op marketing for UK market with activation in July/August. Targeting late summer, fall and into next season for travel into the destination during off peak. DIAMONDE 1. Fam tour visit to Naples and the Everglades of German tour operator TUI with 16 travel agents, Jun. 3-4 2. Participation at luxury B2B show “UNIQUE Moments” in Frankfurt, Jun. 27 SPORTS COMPLEX 1. We celebrated Independence Day with "Drones in Paradise," a spectacular drone light show set to music. Families enjoyed pre-show activities and the Stars & Stripes After Party with live music on the great lawn. 2. As part of the financial reporting for year to date, Paradise Coast Sports Complex has brought in over 2.1 million in Revenue. This is about a $300,000 improvement on the 2024 budget. 10.A.a Packet Pg. 784 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 5 ARTS AND CULTURE John Melleky – Arts and Culture Manager Reporting Period: June 1-30, 2024 TDT Arts and Culture Grants • Closed grant applications on Monday, June 3, 2024, with 17 applications. • Prepared reports for review on attendance and ran economic impact factors for each application. • Sent materials to the panelists to review applications. • Obtained panel review results and created panel review meeting materials. • Held panel review meeting. • Completed materials including background, history, grant application summaries, total reports, and executive summary for TDC meeting. • Met with Commissioners on improvements to the TDT Arts and Culture grants. • Started review process of TDC Executive Summary packet. • Processed financial requests for organizations. General CVB Projects • Tourism Fulfillment Warehouse: Held meeting with new vendor to start moving materials to the warehouse. • Miles Partnership Invoice and Contract Extension: Developed materials and executive summary for the contract extension for the June TDC meeting and the invoice after the fact materials for the July TDC meeting. Sent materials to the review process for upcoming meetings. • 2025 Visitor Guide: Attended initial kick off meeting on the Visitor Guide on June 3, 2024. • Finance Operations: Developed a written plan to build our financial operations procedures with new structure utilizing OMB staff for processes. Attended meeting on ResourceX budget scoring. • Attended various meetings regarding website, advertising, and data. ¡ARTE VIVA! – Hispanic Art Festival • Approved campaign for summer arts and culture ads and email campaigns that included ¡ARTE VIVA! General Arts and Culture Campaigns • Managed updates and completion of first ad to Artis—Naples for review. Outreach to Arts and Culture Organizations Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. 10.A.a Packet Pg. 785 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 6 Date Organization June 6, 2024 Lisa Absher exhibition opening June 13, 2024 United Arts Collier – Naples Airport exhibition opening June 15, 2024 FC Naples – Name, Crest and Colors Reveal Event Upcoming Strategic Initiatives • Complete the materials for the TDC review – moved to the August 2024 meeting. • Develop a schedule of events for season 3 of ¡ARTE VIVA! 10.A.a Packet Pg. 786 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 7 GROUP MEETINGS SALES REPORT Lisa Chamberlain, CMP, Group Sales Manager Reporting period: June 1-30, 2024 2024 2023 Number of Meeting Planner Contacts 55 (vs.48 in May; 62 in Apr, vs. 60 in Mar 67 in June 2023 Number of RFP leads sent to hotel partners 31 leads sent (vs. 38 in May; 35 in Apr; 43 in Mar) 41 leads sent Number of Shows Attended 0 in June (vs. 0 in May; 1 in Apr; 1 in Mar) 0 in June 2023 Events Attended / Sales Activity • Leaders Team Leaders Retreat Site Hilton Marco Island with Regina Day June 4, 2024 • MPI Meetings Academy Meetings outlook Q2 webinar June 11, 2024 • SWFLCGSA June Meeting at American Whiskey Kitchen June 11, 2024 • Assisted Vincent Keeys, NAACP Collier County for June 30th FGCU’s The Mandela Fellows Visitor event June 13, 2024 • Attended USL Naples Proc Soccer Name, Crest & Colors Reveal at Paradise Coast Sports Complex June 15, 2024 • Wells Fargo Leads for 2025 2026 and 2027 • Internal Meeting re: Tourism Summit Survey for Strategic Marketing Workshop June 17, 2024 • Tourist Development Council Meeting June 18, 2024 • Group Meetings Planner Guide Project meeting with Paradise Advertising June 18, 2024 • Meeting with Diego Angarita, new GM of Naples Beach Club, a Four Seasons Resort June 18, 2024 • Greater Naples Chamber Community Meet & Greet at Naples Historical Society June 18, 2024 • FSAE Annual Conference VIP Connection Committee Zoom Planning Meeting June 19, 2024 • Keystaff Candidate interview for Administrative Assistant Support June 19, 2024 • Hospitality Industry Event with new partner Sand Dollar Shelling Adina Tiki Boat June 19, 2024 • Business After 5 at new Compass by Margaritaville Hotel Naples June 20, 2024 • Skift Meetings’ Webinar / Meetings Today webinar June 26, 2024 • Preparation for Florida Society of Association Executives’ Annual Conference and Sponsorship Board Presentation • Continue to focus on the Incentive and Corporate Meetings Market – our team recently attended Meetings & Incentives’ M&I Forum in Miami in June. • Weekly team meetings with CVB Midwest representatives Maura Zhang and Barb Quigley, Synergy-Connect • Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. 10.A.a Packet Pg. 787 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 8 Upcoming Strategic Initiatives • Preparation for upcoming annual Strategic Planning Workshop on July 25th, along with the Paradise Advertising team. • Working with Paradise Advertising on new group sales document content – requesting updated contacts; specific capacities; and new images for our collateral sales piece. • Reviewing upcoming travel calendar, including the Midwest market, and confirming events. • Continue to focus on the Incentive Meetings Market – our team attended Incentive Research Foundation’s IRF Invitational at the end of May, and will attend Meetings & Incentives’ M&I Forum in Miami in June, as well as the Meetings & Incentives Worldwide Summit in August. • We continue to work with Paradise Advertising on social media content for LinkedIn posts to highlight relevant educational content in my monthly posting. Looking Forward • July 16-19, 2024 FSAE Florida Society of Association Executives’ Annual, Orlando, FL • July 28-30, 2024 Smart Meetings’ Miami Experience, Miami, FL • August 7-9, 2024 Prevue Meetings’ Meet Well, Charlotte Harbor, FL 10.A.a Packet Pg. 788 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 9 Synergy-Connect - Midwest Reps Reporting Period: June 1-30, 2024 Subject June 2024 June 2023 Number of Meeting Planner Contacts 375 150 Number of RFP leads sent 22 29 Number of Shows Attended 2 4 RFPS Event Name Organization Contact State Dates Room Nights 2025 PPD Feb/March Loreal Partnership Advantage 23-27, 2025 Lindsay Robin MN February 23-27, 2025 205 aDBS Launch Meeting Prestige Global Meeting Source Kim Stone MN November 6-10, 2024 540 Mentera Transformative Leadership in Times of Change HelmsBriscoe Roxy Dorrance IL October 24-26, 2024 45 Cargill Customer Event HelmsBriscoe Sheri Pottebaum MN July 13-17, 2025 318 Acrisure Next Level Meetings- Incentives Shari Hart WI April 27-30, 2025 875 ATMIA Helmsbriscoe Amy Anderson IA January 30- February 4, 2028 1640 Industrial Scientific Growth Conference Helmsbriscoe Lori Stickley OH February 24-28, 2025 532 Effectv President's Club, 2026 Creative Group Garrett Peterson IL February 27- March 6, 2026 832 Osaic 2026 Ovation Incentive Maritz Tish Lewis TN/MO April 4-11, 2025 1410 MKH Winter 2025 Commercial Excellence Summit HelmsBriscoe Debbie Hershfield MA February 17-21, 2025 250 Henkel 2025 Commercial Excellence Summit Altour Deb Fosness MN April 4-11, 2025 1247 Event Name Organization Contact State Dates Room Nights 10.A.a Packet Pg. 789 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 10 Madrigal ELT Offsite ITA Group Hailey Jackman IA December 9-11, 2024 24 Madrigal ELT Offsite ITA Group Hailey Jackman IA September 24- 26, 2024 24 Visa - OZH Bank Troon Golf Incentive 160over90 Jeanette Cherry MO October 10-12, 2024 67 NADA March 19-22, 2026 GD16 Maritz Amy Braun MO March 19-22, 2026 102 NADA SGO February 8-10, 2026 Maritz Dawn McAtee MO February 8-10, 2026 34 Butler Manufacturing 2026 Next Maritz Carla Lewis MO February 26- March 6, 2026 3500 Ardelyx 2025 Annual Sales Meeting Creative Group Laura Scott IL February 23-28, 2025 1266 Sherwin Williams-SWMTP 2026 BI Worldwide Debra Deneen MN February 20-27, 2026 964 WHVE January 2025 HelmsBriscoe Maggie Masek MO January 14-17, 2025 175 American Family Insurance All4One 2026 Maritz Lisa Hart MO February 19-22, 2026 481 NADA January 25-26, 2026 Maritz Amy Braun MO January 23-26, 2026 70 Prospecting and Other Activities • Contacted all incoming leads for updates and recommendations. (20) • Attended SITE Chicago June Educational. (130 attended) • Attended (2) Chicago Site Board Meetings. • Reached out to 200 potential clients for intro and SITE Hosted Buyers Program. • Attended M&I Forum Tradeshow in Miami - 42 one-to-one appointments. (6 RFPs) Looking Forward (Trade Shows) • July 24 - 25, 2024 - Marketing Summit & Site Visits (Naples) • July 30, 2024 - Destination Reps Summer Client Event, Midwest • August 1, 2024 - Pre SITE event client dinner (expecting 20pp) • August 2, 2024 - SITE Grand Slam (expecting 100 buyers) • August 6 - 7, 2024 - Meetings & Incentives Worldwide Summit, Chicago • August 27-29, 2024 - Connect Marketplace, Milwaukee 10.A.a Packet Pg. 790 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 11 SPECIALTY MARKETS SALES REPORT Michelle Pirre - Sales Assistant Reporting period: June 1-30, 2024 2023 2024 Number of Meeting Planner Contacts 6 18 Number of RFP leads sent to hotel partners 9 sent with potential EIC $468,808.50 5 with 420 room nights with $272,197.93 potential EIC Meetings & Events: • Monday, June 3, 2024 - Assisted and attended luncheon in the Everglades with Claudia Wood, Global Sales Manager, for 18 tour operators from TUI. • Tuesday, June 18, 2024 - Meeting with Valerie Nowottnick, Prism Consulting, regarding warehouse operations. • Tuesday, June 18, 2024 - Group meeting and newsletter discussion via Zoom with the Paradise Team and Group Sales Manager. • Thursday, June 20, 2024 - Group meeting planner guide project meeting with the Group Sales Manager and Paradise Advertising. • Wednesday, June 26, 2024 - Preliminary meeting with the CVB team to discuss the 2024 Annual Marketing Workshop agenda. • Thursday, June 27, 2024 - Meeting with the CVB team to discuss the 2024 Annual Marketing Workshop logistics. Upcoming Strategic Initiatives • Assisting with the 2024 Annual Workshop Event on July 25, 2024. Securing the location and meeting needs along with creating distribution lists and invitation for deployment. • Working with Grace Ormonde Wedding Styles magazine to compile photographs from partners for an upcoming editorial for FY2024. • Reviewing upcoming tradeshows and events for Small Market Meetings and Destination Weddings & Honeymoons for FY2024 and FY2025. • Setting up our new CVB Warehouse Operations with Valeri Nowottnick at Prism Consulting, preparing for visitor guide distribution. Looking Forward • Connect Milwaukee (Specialty) August 27-29, 2024 • Small Market Meetings Conference 2024 September 25-27, 2024 10.A.a Packet Pg. 791 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 12 PUBLIC RELATIONS & COMMUNICATIONS REPORT Sandra Rios PR & Communications Manager/Maria Power – PR Assistant Reporting Period: June 1-30, 2024 Media Updates • Attraction only itinerary for Felisa Xo/@felisaxo for paid influencer Instagram campaign with IZEA – June FAM. • Attraction only itinerary for Sarah Hunt/@sosarahhunt for paid influencer Instagram campaign with IZEA – June FAM. • Detailed itinerary for Carrie Honacker/Travel & Leisure and Food & Wine Magazines – July FAM. • Detailed itinerary for Alexandra Buregsmeir/Vienna Deluxe/Munich Deluxe and Switzerland Deluxe Magazines – July FAM. • Submission to Condé Nast Traveler and Southern Living magazine for “Best Places to Visit 2025”. Communications • Hosted Hurricane Preparedness Webinar for partners – June 5, 2024. • Preparations for Call Center Services transition – effective July 1, 2024. • Speaking engagement – Collier County Youth Leadership Program – June 6, 2024. • Social media campaign to promote the USA 10 Best Readers’ Choice Award for Rising Tide Explorers (ranked #3). • Submitted PreVue magazine article. • Drafted and distributed “Drones in Paradise” press release. • Drafted and distributed June CoastLines. Marketing • Visitor Guide 2025 – budget, project timelines and directives. • Planning for annual Tourism Marketing Summit – July 25, 2024. • Review and update Visit Florida Executive Summary and TDC presentation deck. • Review Garden & Gun Dining / Media event. • Review and update USL / FC Naples sponsorship package. • Annual Arts & Culture Grants review and recommendations for awards. • Review Grace Ormonde advertorial and partner inclusion for article (Ritz-Carlton and Edgewater Beach Hotel). Approved creative assets and estimates for the following marketing projects: • 0466 Naples Marco Island and the Everglades FY23 Annual Report • 0416 Email Drip Campaign - Ideation • 0591 Tourism Marketing Summit Partner Survey • 0370 FY24 Eco Content Series - Landing Page Assets • 0382 FY24 Eco Content Series - Social Media "Graphics" • 0381 FY24 Eco Content Series - Social Media "Created Videos & Optimized Trailers" • 0380 FY24 Eco Content Series - Social Media "Looping Videos" • 0685 6th of July Naples Daily News Print Ad 10x20 • 0620 2024 Cultural Ad - Artis–Naples 10.A.a Packet Pg. 792 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 13 • 0649 2024 Cultural Ad - Naples Art District • 0651 2024 Cultural Ad - Naples Botanical Garden • 0646 2024 Cultural Ad - Marco Island Center for the Arts Theatre • 0631 2024 Cultural Ad - CMON (Children's Museum of Naples) • 0632 2024 Cultural Ad - Arts Planet • 0634 2024 Cultural Ad - Grand Piano Series • 0637 2024 Cultural Ad - Gulfshore Opera • 0639 2024 Cultural Ad - Gulfshore Playhouse • 0673 2024 Cultural Ad - The Studio Players • 0648 2024 Cultural Ad - Naples Art Institute • 0676 2024 Cultural Ad - Paradise Coast Sports Complex • 0672 2024 Cultural Ad - The Naples Players • 0674 2024 Cultural Ad - United Arts Collier • 0453 FY24 In State Content Series Social Media Highlight Cover • 0609 6th of July - TV Spot • 0684 6th of July - Paid Search • 0686 6th of July -Sports Complex Jumbotron Video • 0738 6th of July - Paid Social Meta • 0663 - LinkedIn Organic Article - June • 0255 - Paradise Coast Sports Complex Content Curation • 0222 - Partner Webinar July - Newsletters • 1746 Visit Florida Coop Prevue FP Advertorial Jul Aug • 0219 Partner Webinar May One Sheeter Print • 0427 ARTE VIVA Print Layout Refresh • 1567 FY24 Travel Trade Campaign Engagement Marketing Eblast June • 0712 Q3-June/Restaurant Content Capture - Photo & Video • 0280 Travel Trade One Sheeter UK Proof • 0219 Partner Webinar May One Sheeter Print: • 1630 Consumer Escapes July • 0225 Web Article Development International Translated Web Pages ES MobileFuse Blog Post Restaurants on the Water V1 • Fishing Ten Thousand Islands • 0609 6th of July - TV Spot • 0610 6th of July Radio Spot • 0608 6th of July Wilkins DOOH Mobile Truck Proof • 162 FY24 Canada Campaign - Mobile Campaign - Toronto Film Festival • 0182 Travel Trade Insider Tips Collateral 10x8 R1: • 1627 Meetings Escapes - June • 1848 FY24 Spring Summer Campaign Garden Gun Due South Newsletter • 0255 Paradise Coast Sports Complex Content Curation • 1630 Consumer Escapes July V10377 FY24 Eco Content Series - Social Media Takeovers Asset Fulfillment • Olivia Wild/Florida Weekly – Photo assets for SWFL Staycations special issue. • Anastasia Pavlinskaya/ WPLG Local 10 – Photo assets for Don't Trash Our Treasure segment. 10.A.a Packet Pg. 793 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 14 • Sarah Vandermaesen/Connections – Photo assets for Yearly Travel brochure on Florida: Paradise Coast + Website Connections. • Mariza Neilson/ Holiday Inn Express Naples 5th Ave– Photo assets for social media summer specials. • Katie McGonagle/Travel Weekly – Photo assets for the July 4 editorial feature on US beaches. • Bill AuCoin/ Southern Boating magazine - Photo assets for the September Gulf Report. Division Administration / Projects • Bi-weekly call with Downs & St. Germain research agency. • Bi-weekly meeting with Miles Media Group. • Bi-weekly PR agency meeting with Lou Hammond Group. • Weekly Big Rocks team meeting. • Weekly Collier County PIO meeting. • Interview – Key Staff applicant – administrative assistant position. • Weekly Drones in Paradise meeting for July 6th event. • Review details and preparation for Warehouse transition. • Quoting process and PO creation for new media monitoring services. • Executive Summary and CA review process for Grant A application – City of Marco Island Beach Park Facility request. News, Articles & Press Releases The 17 Most Legendary Restaurants In Florida (southernliving.com) 12 Hotels Around The Globe That Epitomize 5-Star Luxury - Essence | Essence Find the latest Florida luxury destinations, from new spas to fancy resorts (tampabay.com) 7 Places Just Outside Major Cities For The Perfect Microcation (thetravel.com) The 17 Most Legendary Restaurants In Florida (southernliving.com) Naples popular waterfront spot makes Southern Living restaurant list (naplesnews.com) https://www.paradisecoast.com/article/paradise-coast-sports-complex-hosts-inaugural-drones- paradise-extravaganza https://www.paradisecoast.com/article/opera-naples-announces-performances-gilbert-and-sullivans- mikado-opera-naples-youth-summer https://www.paradisecoast.com/article/gulfshore-playhouse-announces-summer-conservatory- programs-and-productions https://www.paradisecoast.com/article/opera-naples-announces-performances-gilbert-and-sullivans- mikado-opera-naples-youth-summer 10.A.a Packet Pg. 794 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 15 DIGITAL, SOCIAL AND FILM Buzzy Ford - Film Liaison, Digital & Social Media Coordinator June 1-30, 2024 JUNE SOCIAL MEDIA 2024 2023 LinkedIn LinkedIn Post Sent: 7 Engagements: 334 Followers Gained: 25 Impressions: 3,771 LinkedIn Post Sent: 6 Engagements: 151 Followers Gained: 10 Impressions: 2,276 Facebook Facebook Posts Sent: 11 Engagements: 11,148 Link Clicks: 179 New Fans: 88 Impressions: 3,895,539 Facebook Posts Sent: 23 Engagements: 68,190 Link Clicks: 17,469 New Fans: 241 Impressions: 4,278,139 Instagram Instagram Media Sent: 31 Engagements: 3,088 Followers Gained: 322 Instagram Impressions: 1,381,308 Instagram Media Sent: 79 Engagements: 2,201 Followers Gained: 351 Instagram Impressions: 656,682 CrowdRiff 16k interactions and 13k views 9k interactions and 26k views ThresHold360 Engagement: 39.15 Google Views: 84,502 Clicks: 1,789 Engagement: 58.82 Google Views: 457,725 Clicks: 156 Tasks • Promote Drones in Paradise event. • Produce ESTO awards entry video. • July 6th Drone Show planning. • Setup Coastlines@ParadiseCoast.com email. • Build Qualtrics surveys for partner solicitations. • Conduct annual inventory. • Ongoing corrections & updates to the relaunched website. • Update website media center with various PR & publication initiatives. • Conduct filming for National Travel & Tourism Week. • Film Permitting • Update the PR section of the website. • Write monthly Coastlines article. • Generate TDC Monthly Meeting Agenda. • Social Media Monitoring / Content Meeting. • Update partner listings & website articles. • Update the “In the News” section, highlighting various destination coverage. 10.A.a Packet Pg. 795 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 16 TRAVEL TRADE SALES REPORT Claudia Wood – Global Sales Manager Reporting Period: June 1 – 30, 2024 Subject 2024 2023 Number of Travel Advisor Contacts 304 10 Number of FAM/Site Visits 2 2 Number Trade events Attended 1 1 • June 1-3, 2024 – TUI in market FAM with 16 travel advisors. • June 8-11, 2024 – Travel Leaders Network conference (TLN) and tradeshow. We also participated in the Visit Florida co-op destination day training where I was able to present to 30 travel advisors. • June 12, 2024 – Delta Vacations training to luxury travel advisors in Long Island. • June 17, 2024 – Wanderlust webinar. • June. 17, 2024 – Tourism Summit webinar. • June 18. 2024 – Technology trends webinar. • June 19, 2024 – Chamber CEO Meet and Greet at Historic Palm Cottage. We also met the new Executive Director. • Meeting with Jennifer Yokum CCRA to discuss sponsorship opportunities. • June 21. 2024 ribbon cutting for Adena the Sand Dollar Tours new tiki boat with Annette and Even Kuperman. Monthly Activities • TravPro zoom meeting to finalize our travel advisor training, launch. • Emailed partners for certificates to incentivize travel advisors to become Paradise Coast Pro’s. • Preparation for July 25 partner workshop. • SKAL Southwest FL Chapter Board Meeting. • SKAL Southwest Florida Membership Meeting and Dinner. • Reviewed latest marketing campaigns with UK representative. • Created presentation for Strategic Partner workshop. • Prepared all necessary tasks for Destinations International CDME. • Shipped all materials and booth décor for TLN and Delta Vacations. • Visit Florida exemption back up presentation for TDC and subsequent BCC final. • Wrote monthly newsletter article for Coastlines. • Multiple proofreading projects from Paradise. Travel Trade and Spanish copy. • Prepare and attend Big Rocks meetings every week. • Attended Monthly TDC meeting with the CVB Team. • Meet and greet with new Paradise account manager Ashely Cannon. 10.A.a Packet Pg. 796 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 17 International Representation: • Brand USA Travel Week asset submission. • Ongoing review of budgets, coop activities, trainings, and trade shows for UK and DACH representatives. • Review all activity summaries and sign the projects that are in line with our strategic marketing. • Review all Brand USA marketing insight reports to ensure we are aligned with our target markets. Upcoming Strategic Initiatives • Paradise Coast Pro marketing to TA database. • CDME and Destinations International Conference July 13-18, 2024. • Strategic Planning Worshop – July 25, 2024. 10.A.a Packet Pg. 797 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 18 UK & IRELAND MONTHLY REPORT OMMAC Activities Reporting Period: June 1-30, 2024 UK and Ireland Market Update ● As the UK gears up to head to the polls on 4 July, the main political parties have released their manifestos and are continuing to publicise their election pledges on tax and seeking to build popularity among undecided voters. ● Labour remains favourite to win with a 41% average voting intention whilst the Conservatives have an average voting intention of 20%. ● The Bank of England holds interest rates at 5.25% despite prices in the UK rising by 2%. ● It was announced that London Heathrow, Europe’s largest passenger airport achieved a new traffic record by catering for 81.5 million passengers over the past 12 months. ● Union Unite announced this month that around 300 workers are set to walk out at Gatwick airport in July, with further industrial action scheduled if the disputes are not resolved. (This does not impact flights to Florida). Marketing, Sales, and Promotional Activity Trade Overview ● A poll of over 2,000 consumers revealed that three-in-five people and 68% of families plan to travel abroad this year with overseas trips being seen as top priority after paying for food, energy and household essentials. ● The collapse of German travel giant FTI has had a knock-on effect to the UK travel trade following insolvency in early June. FTI brand and UK operated bed bank YouTravel is still confident it can continue to trade but has cancelled June bookings while it works with administrators to find a solution. ● British Airways and JetBlue have received US approval to enter a bilateral codeshare partnership. The carriers are planning to codeshare on dozens of flights in Europe and the US. ● Virgin Atlantic is offering discounts across cabin classes to mark its 40th birthday, the airline confirmed that agents will have access to the “Ruby anniversary” savings across the network. Trade Activity ● Following up on individual successful meetings at IPW in May. ● French market - researching the opportunity to attend leading trade show IFTM Top Resa, Paris – following the positive response from their large delegation attending IPW. ● Elegant Resorts/If ONLY - following ongoing discussions and negotiations we are delighted this Luxury tour operator will add new industry partners to their programme – Naples Bay Resort and Inn on Fifth. ● New very high-end luxury Tour Operator, Antilophia are seeking to launch into the US market and we are delighted they will work with us as one of the few destinations within their Florida offerings. The directors are planning a research trip in July – we are currently reaching out to industry partners to support their trip. ● Ice Travel Group - confirmed our co-marketing activity with activation in July and August promoting travel for late summer fall and into 2025 – as mentioned above in highlight. ● Kuoni – additional follow up regarding relaunch of their Florida program – only considering a few destinations plus the gateways. Following ongoing communications with this leading high 10.A.a Packet Pg. 798 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 19 end tour operator over the past years – we are delighted they are including Florida’s Paradise Coast. ● Visit USA UK 4 July trade and media event - as mentioned above in highlights we attended, London (held in June for maximum attendance). ● Virgin Atlantic Holidays – secured our invitation - only select number of destinations invited - to participate with their trade training focus day in October – obtained CVB approval. ● WTM November 2024 – Visit Florida, participated with meeting regarding new opportunities for this year currently reviewing options with CVB and in negotiation on how best to profile Florida’s Paradise Coast to ensure efficient and maximization of budget and visibility. ● Visit USA committee – Ireland, attended online meeting and obtained update on market – all very positive with additional airline seats being introduced and very strong economy. ● America As You Like It, UK tour operator – reviewing co-op marketing activity – TBC. ● Continue to work with Prize winner TTG / Visit Florida Easter promotion plus follow up of consumer prize winner to ensure confirmation of upcoming trip - postponed previously from Covid and Hurricane Ian. ● Continue with ongoing data to work in alignment with the CVB regarding budget and activity for remainder of 2024. Plus additional information regarding Visit Florida activity ● Updates - industry updates included within our CVB weekly zoom meeting for planning – all noted above under market updates. ● Trade one-sheeter destination information for our trade tool kit – approving copy for the UK & Ireland version. ● Mailing House – maintaining distribution of CVB literature for consumer and trade requests. Above L-R: Oonagh McCullagh-Boyle, attending Visit USA UK 4th July Signature Event, London, with our guest Jan Mc Keown, Virgin Atlantic and additional Visit USA member Lily Public Relations and Communications Activity Media Overview ● Destinations offering respite from the heat - dubbed “heatwave-free holidays” have featured heavily in national titles as temperatures have risen throughout the UK following an unusually cold and wet spring. ● As June marked Pride month around the world, many nationals published stories on LGBTQ+ friendly travel experiences and celebrations around the world. ● With the European Football Championships underway, many publications focused on breaks in the 2024 host country, Germany. 10.A.a Packet Pg. 799 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 20 PR Activity ● The team pitched six (6) stories themed on general news updates, beach getaways and dual destination holidays. ● The team met with Editorial Director of Country & Townhouse, Lucy Cleland to discuss Florida’s Paradise Coast’s new offerings. ● The team also attended the Visit USA 4th July event and had the opportunity to discuss Florida’s Paradise Coast with a number of journalists including freelance journalists Rashmi Narayan and Kinza Shenn. PR Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 04.06.24 Traveltimes.ie Online Emer Roche 13 Festivals Around the World to Book Now 48,545 $1,227 07.06.24 loveEXPLORING Online Frances Carruthers Ranked: Florida's most beautiful small towns and cities 216,200 $5,466 27.06.24 H&N Magazine Online Angela Riches 11 Destinations to Unplug and Unwind in Nature 15,100 $382 27.06.24 NI Travel News Online Kirsty Johnston 11 Destinations to Unplug and Unwind in Nature 220,940 $5,585 27.06.24 Travelmole Online Graham McKenzie Destinations to Unplug and Unwind in Nature 226,070 $5,715 27.06.24 Travelmole Newsletter Newsletter Graham McKenzie Destinations to Unplug and Unwind in Nature 50,000 $1,264 TOTAL (6) 776,855 $19,023 *EAV, Equivalent Ad Value is a standard used to evaluate the value of earned media placements (Earned Media is a placement achieved through PR efforts while Paid Media is an ad that is paid for and placed in a publication through advertising). 10.A.a Packet Pg. 800 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 21 DACH & BeNeLux Markets Monthly Sales & Marketing Activities Reporting period: June 1-30, 2024 Prepared by DiaMonde e.K., Annette Eckhardt, Senior Account Manager July Forecast • Participation at “USA Expert Day” of Visit USA Germany in Duesseldorf, Jul 3 and attendance • Participation at luxury B2B show “UNIQUE Moments” in Munich, Brand USA Independence Day Celebration and Visit USA Members Meeting in Frankfurt, Jul.4 Summary of Achievements • Participation at luxury B2B show “UNIQUE Moments” in Frankfurt, Jun. 27 (26 luxury travel advisors). • Final approvals for our B2B/B2C online summer campaign with Swiss tour operator Travelhouse/Hotelplan. • Final approvals for our B2B/B2C online summer campaign with “urlaubstracker”, Tampa and Orlando. • Execution of our Paradise Coast webinar on Jun. 12 with 65 registered travel agents. • Confirmation of our participation at Visit USA Roadshow Switzerland (3 days – 6 cities), Sep.16- 20. • Preparation for stand-alone Paradise Coast B2B newsletter to be sent out end of July 2024. • Confirmation and coordination of the site visits of Dutch tour operator “Trend Travel” and Swiss tour operator “Hotelplan” in Oct. • Campaign and event planning FY 24-25. Sales Activities – B2B & B2C • Hotelplan Suisse (MTCH AG), Melissa Clausen, Lead Product Manager Travelhouse, Switzerland o Coordinated the final content with Hotelplan Suisse / travelhouse for our South Florida summer campaign 2024 and approved the given materials in coordination with Claudia Wood. The campaign will start beginning of July and will focus pushing on late summer/early fall bookings. o Melissa stated that their number to Naples, Marco Island and Everglades are increasing, and she reported the following numbers: 2023: 271 pax / 222 room nights – 2024: 407 pax / 303 room nights. o Their DMC partners are ATI, BON and ATP. o Confirmed inspection for 2 staff members of Swiss tour operator Hotelplan Suisse from Oct 30-31 incl. overnight at Hilton Marco Island and site visits at LaPlaya, Inn on 5th, Naples Grande, Compass Hotel Naples (pending) and JW Marriott. • For Family Reisen GmbH, Kathrin Ben Mansour, Product Manager, Germany o Attended our Paradise Coast webinar and was very impressed about the region. She is currently working on various summer requests for Florida, just had requested the Capri Inn for one of their families. 10.A.a Packet Pg. 801 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 22 o She will contact us again later in 2024 to discuss 2025 program planning. • America Unlimited GmbH, Tom Langlotz, Marketing Manager, Germany o Confirmed a conference call with Tom and other Florida partners for July 8th to discuss a new marketing coop in for fall 2024. o Furthermore, we received the final reporting of our last luxury campaign. Please find the details in the addendum. • Pacific Island Travel, Melanie Modder, Product Manager, Netherlands o Followed up with Melanie regarding their business to Naples. Their system is not able to track room nights but pax numbers and booking. o 2024 numbers are above 15% of their 2023 numbers and so far, they have received 82 bookings / 189 pax with approx. 250 RNs for period Nov 1, 2023, to Oct.31, 2024. o They have launched a new brand “Symphony Travel” for B2C only. Naples is of course included in the Florida itinerary, and they plan to extend the Florida program further. • CANUSA TOURISTIK GmbH & Co. KG, Karin Buhse, Product Manager FL, Germany o Followed up with Karin on their program for 2025. She would like to include Compass Naples Hotel but has problem to receive the contract via Travalco. o Contacted Liz Morris to see if she can assist and made connection to Kelly Bash who is in charge to partnership themes. Forwarded her contact to Karin to get the contract fixed. o Also forwarded the new images of Compass Naples to her she gladly received. • Art of Travel GmbH, Christine Werner, Product Manager USA, Germany o Art of Travel is a luxury tour operator in Munich. o The interest in Florida, especially for families is great. o Gave destination update on Paradise Coast incl. out hotel portfolio. o She would be interested to promote the destination and intending to feature it on of their next newsletter. Will come back to us regarding timing. Marketing Activities – Highlights • Final approvals for our B2B/B2C online summer campaign “South Florida” with Swiss tour operator Travelhouse/Hotelplan. • Final approvals for our B2B/B2C online summer campaign with “urlaubstracker”, Tampa and Orlando. Media / PR / Communications Activities – Highlights • Publishing Group Deluxe, Nina Burgesmeir, CEO, Austria Nina contacted us as she is planning an article on Florida in the winter edition (Oct/Nov) of the Deluxe Magazines. There are 3 editions of the magazine (Vienna, Munich and Switzerland). Each has a circulation of 35,000 and the magazines are focusing on Travel, Luxury, Family, Food Story Angle 1: Ultimate Highlights Everglades National Park with Marco Island & Naples Story Angle 2: Luxury Hotspots Naples Story Angle 3:: Best Hotels & Dining at Naples. Travel, Luxury, 10.A.a Packet Pg. 802 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 23 Family, Food. She will travel to Florida with her family in July and would be interested coming to Naples and Everglades between July 23-25. She filled out our media form and Sandra approved to support this trip on 06/18. We confirmed the stay from Jul 23-24 for her and her family and the itinerary include overnight at Capri Inn, Dolphin Explorer, Mangrove Tunnel Tour for 4. She was very happy with the program and is looking forward to discovering beautiful Paradise Coast. Paradise Coast has been allocated a series of 6 x Facebook activity posts on the German Paradise Coast Facebook Page (16,1k Followers). Overall reach for May is 2,155. Additionally, Naples, Marco Island & Everglades has been allocated 2x Facebook post on our German B2B Paradise Coast Facebook Page (369 Followers). Please see screenshots of the posts in the clipping report. Paradise Coast was included in a series of social media activities of the DiaMonde Instagram channels throughout the month of June. Please see screenshots of the posts in the clipping report. Events Annette Eckhardt, Senior Account Manager of DiaMonde attended the following events on behalf of Naples, Marco Island & Everglades CVB: • Dedicated Naples e-training session for over 60 registered 64 agents out of the DACH market on Jun.12. • UNIQUE Moments Tour, Frankfurt, luxury B2B Events, 25 participants including 14 x one-to-one appointments, networking session. Very well-organized event with great potential for Paradise Coast. Addendum • Luxury Campaign Report Feinreisen • Clipping Report June 2024 10.A.a Packet Pg. 803 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 24 PARADISE COAST SPORTS COMPLEX (PCSC) – STAFF REPORT Marissa Baker – Sports Complex Manager with Collier County Reporting Period: May (Financials) & June 2024 Events PCSC GENERAL • PCSC hosted the 3 day FBU Top Gun Showcase at the end of June with nearly 1500 student athletes from across the country for an invite only event. • PCSC celebrated Independence Day with "Drones in Paradise," with over 8,000 people in attendance. This is one of the largest county events to be hosted • As part of the financial reporting for year to date, Paradise Coast Sports Complex has brought in over 2.1 million in Revenue. This is about a $300,000 improvement on the 2024 budget. • United Soccer League (USL) Agreement approved at the January 9, 2024, BCC Meeting and the USL team will start play in March of 2025. • The month of June: Triple Threat LAX, 3v3 Live Soccer Tournament, USL Brand Reveal, Soccer Youth – All American Series, FBU Top Gun, and weekly local programming! • The month of July: Independence Day Drone Show, FCA Football Camp, CrossFit Naples, Copperhead Rugby game, Paradise Coast Football team camp, Galacticos football camp, and weekly local programming! PCSC MAY FINANCIALS 10.A.a Packet Pg. 804 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 25 PCSC MARKETING STRATEGY - 2024 • Mix of paid marketing strategies and community involvement. • Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events. • Attendance at major sporting conventions to enhance our presence on a national scale and build a ‘waiting list’ of event organizers and develop prospects for the future diamond fields. • Creation of a “Sports Tourist” guide to Collier County featuring access to local attractions, beaches, and excursions. • Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as a stimulus revenue driver for the local business community. PCSC MAINTENANCE The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Great Wolf Lodge has provided a $200,000 payment to the county consistent with contract terms for playground amenity. • The inclusion of a pavilion structure providing shade is considered for future development. We have some projects/purchases that are in process: • FPL Sports Lighting - Sand Volleyball courts in process. • Flooring - Facility Restroom floors renovations in process - Factory Flooring renovation in process • Portable Generator + flooring for large events is being quoted. • Pressure washing all buildings, sidewalks, and curbing in process. 10.A.a Packet Pg. 805 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 26 10.A.a Packet Pg. 806 Attachment: 8.20.24 TDC Staff Reports (29514 : Tourism Staff Reports) 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.B Doc ID: 29543 Item Summary: PCSC Drone Show Event Overview Presentation Meeting Date: 08/20/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 08/01/2024 10:52 AM Submitted by: Title: – Tourism Name: Jay Tusa 08/01/2024 10:52 AM Approved By: Review: Tourism John Melleky Tourism Review Completed 08/01/2024 3:18 PM Tourism Jennifer Leslie Tourism Division Completed 08/05/2024 8:56 AM Office of Management and Budget Christopher Johnson OMB Completed 08/05/2024 9:01 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/05/2024 9:29 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 08/05/2024 11:33 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 08/06/2024 10:50 AM Tourism Jay Tusa Tourism Director Review Completed 08/07/2024 1:08 PM County Attorney's Office Colleen Greene Attorney Review Completed 08/07/2024 1:20 PM County Manager's Office John Melleky Deputy County Manager Skipped 08/14/2024 8:30 AM County Manager's Office Ed Finn Deputy County Manager Completed 08/16/2024 9:19 AM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 10.B Packet Pg. 807 Drone Show • August 20, 2024 • 10.B.a Packet Pg. 808 Attachment: PCSC - Drone Show - PPT (1) (29543 : PCSC Drone Show Event Overview Presentation) 10.B.a Packet Pg. 809 Attachment: PCSC - Drone Show - PPT (1) (29543 : PCSC Drone Show Event Overview Presentation) Event Overview •Purpose •Provide a memorable and engaging event to celebrate independence day at little to no cost to the community. •Host the first ever drone show offered in Collier County. Event Summary •Drones in Paradise +Stars and Stripes After Party •Date:Saturday,July 6th,2024 •6p -8:30p:Family Friendly Activities •9p:Drone Show •9:30p -11p:Stars and Stripes After Party Activities •Vendors,Bounce Houses,Remote Control Cars,Laser Tag,Movie,Too Tall Torrie, interactive dance,live art,DJ,and face painting! 10.B.a Packet Pg. 810 Attachment: PCSC - Drone Show - PPT (1) (29543 : PCSC Drone Show Event Overview Presentation) 10.B.a Packet Pg. 811 Attachment: PCSC - Drone Show - PPT (1) (29543 : PCSC Drone Show Event Overview Presentation) Successes Collaboration across divisions and organizations •CCSO,GNFD,EMS,Allied,Risk Management, •CVB,PCSC,Paradise Advertising,FC Naples •Road &Bridge,Parks and Recreation,I.T.,Communication Division,Growth Management •City of Naples •Sky Elements Drone Show Operator Improvements from prior year: •Increased attendance to 8,000+this year! •Avoiding log jam on 951 with improved ingress plan! •Egress time cut in half from prior year with increased attendance! •Doubled the amount of food/beverage options! •Expanded entertainment options -more activities and post drone show event! •PCSC able to activate food &beverage/sponsorship opportunities to drive revenue to the complex as all entertainment/activities were offered at no cost to community. Overwhelmingly positive response +media coverage Marketing and Promotions (see next slide) 10.B.a Packet Pg. 812 Attachment: PCSC - Drone Show - PPT (1) (29543 : PCSC Drone Show Event Overview Presentation) Marketing and Promotion Channels Utilized •Social Media:Facebook &Instagram ads •Paid Search Campaign:Google search ads •Radio Advertising:BOB-FM,Mix 104.7,Gator Country •Television Advertising:WBBH NBC (Today Show, Today with Hoda and Jenna,5pm News,Tonight Show with Jimmy Fallon,Weekend Today) •Mobile Digital Truck:High-traffic areas (7/2 -7/5),4th of July parade •Print Advertising:Naples Daily News (full-page ads,3 times) •Website Takeover:NBC-2.com homepage on 7/5 Total Impressions •1.1 Million Impressions Campaign Duration •June 17th –July 6th 10.B.a Packet Pg. 813 Attachment: PCSC - Drone Show - PPT (1) (29543 : PCSC Drone Show Event Overview Presentation) Challenges & Improvements Challenges •Egress •Utilization of Video Board •Weather; Saturated Great Lawn •Conclusion of Drone Show •Food and Beverage Review Improvements •CCSO take lead on ingress, egress, and 951; Have after event in stadium with band starting play as soon as Drone show ends to incentivize more people to stay on site longer post drone show. •Better use of video board for sponsors, Community Partners and FC Naples Promotion when we have a captive audience. •Consider an alternative layout utilizing a turf field if needed. •Unlike fireworks, hard to decipher the finale. Adding a thank you at the end to communicate the close out of show. Increase overall length of show. •Ensure all food trucks are participating in selling beverages for convenience. Potential relocation of after party to stadium & keep all locations open through end. Average lines -1 –2 additional food vendors based on the attendance. 10.B.a Packet Pg. 814 Attachment: PCSC - Drone Show - PPT (1) (29543 : PCSC Drone Show Event Overview Presentation) 10.B.a Packet Pg. 815 Attachment: PCSC - Drone Show - PPT (1) (29543 : PCSC Drone Show Event Overview Presentation) Questions ●Staff looks forward to hosting an even better event next year and is available for questions! 10.B.a Packet Pg. 816 Attachment: PCSC - Drone Show - PPT (1) (29543 : PCSC Drone Show Event Overview Presentation) 08/20/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Doc ID: 29515 Item Summary: TDC Next Meeting Date-September 17, 2024 Meeting Date: 08/20/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/26/2024 12:20 PM Submitted by: Title: – Tourism Name: Jay Tusa 07/26/2024 12:20 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/26/2024 12:21 PM Tourism John Melleky Tourism Review Completed 07/31/2024 4:56 PM Tourism John Melleky Tourism Review Skipped 07/31/2024 5:16 PM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:44 AM Tourism Jennifer Leslie Tourism Review Skipped 07/31/2024 11:44 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 08/01/2024 8:56 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 08/01/2024 10:12 AM Office of Management and Budget Christopher Johnson OMB Completed 08/05/2024 9:00 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/05/2024 9:08 AM Tourism Jay Tusa Tourism Director Review Completed 08/05/2024 9:41 AM County Attorney's Office Colleen Greene Attorney Review Completed 08/07/2024 10:22 AM Tourism Jay Tusa Tourism Director Review Completed 08/07/2024 1:09 PM Tourist Development Council Paul Beirnes Meeting Pending 08/20/2024 9:00 AM 12.A Packet Pg. 817