TDC Minutes 11/26/2007 R
November 26, 2007
MINUTES OF THE MEETING OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
Naples, Florida, November 26, 2007
LET IT BE REMEMBERED, that the Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein, met on
this date at 9:00 AM in REGULAR SESSION in Building "F" of the Government
Complex, Naples, Florida, with the following members present:
Chairman: Commissioner Jim Coletta
Vice Chair: Glenn Tucker
Susan Becker
Murray H. Hendel
Clark Hill
Robert Miller
Rick Medwedeff
Ed (Ski) Olesky
John Sorey III
ALSO PRESENT:
Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Heidi Ashton, Assistant County Attorney
Kelly Green, Administrative Assistant
Collier County: November 26,2007
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November 26, 2007
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail,
Naples, Florida 34112
November 26, 2007 9 a,m,
Collier County Commission Chambers
* Requires TDe Action
I. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV, Changes and Approval of Agenda
V, Approval of TDC Minutes'
1. . R~g!!h,-r M~~tll'lg9!;t()b!!r 22, 2007
2. . TQC c:;rant Guideline Workshop October 22, 2007
VI. New Business
1. Public Relations Agreement
2. Fitm 9ffi!;eJ:!!t..j'loc;!!LAGre_effi!!nt
3. St!:!,-tggj!; PI;l!!J~i!;!,us_si!l11 - "Increase inquiries to website and toll-free"
VII. Old Business
1. Modifications to categpry _B&'_~__Gr_al1lAjlpIJc;::atiQos
2. December TDe Meeting
VIII. Staff Report Presentations
1. Section I
a. Pi;tr~dt~!t ~d_y~~..ti~tng___...__c:_~c;l~r _I:iClI:n~S
b, I(I~ges ReJiearchJ~eport - Walter Klages
2. Section II
a. Director's Report - Jack Wert
b. Search Engine Report - Jack Wert
c. Website Activity Report - Jack Wert
d. Sales Manager Report - Debi Debenedetto
e. P.R. Manager Report - JaNel! MOdys
f. Film Coordinator Report - Maggie McCarty
g. Sports Marketing Report - Ralph Pryor
h. Phase V - Fulfillment & Call Summary - Ginny DeMas
IX, Detailed Sti!ff Reports
http://www.colliergov.net/index. aspx?page=22 8 6
12/4/2007
Collier County: November 26,2007
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X. Announcements
XI. Audience Input & Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - December 18, 2007 - Collier County
Government Center, Administration Bldg. F, 3rd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112
XIV. Adjournment
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12/4/2007
November 26, 2007
I. Call to Order
The meeting was called to order by Chairman Commissioner Jim Coletta at 9:04 a.m.
II. Pledge of Allegiance
Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Approval of Agenda
Mr, Olesky moved to approve the Agenda as submitted, Second by Mr. Tucker,
Carried unanimously 9-0,
V, Approval of Minutes
1. Regular Meeting of October 22, 2007
2. TDC Grant Guideline Workshop of October 22,2007
Ms. Becker moved to approve the Minutes of the Regular Meeting of October 22,2007
and of the TDC Grant Guideline Workshop of October 22,2007 as submitted. Second
by Mr. Tucker, Carried unanimously, 9-0.
VI. New Business
Mr, Olesky stated "Christmas around the World" would be held on December 8, 2007 in
Immoka1ee. He will serve as Santa for the festivities.
(1) Public Relations Agreement
Mr. Wert stated the purpose of hiring a public relations firm was to achieve better
input into the New York City and Chicago markets. The hotel community supported
hiring a national firm. Six proposals were received, and BCF of Florida, Inc. was
chosen by the selection committee. The annual cost will be $120,000 in fees, with
an additional $20,000 for out-of-pocket expenses. He stated the firm will work
cooperatively with Paradise Advertising, and will provide a monthly report to the
Committee. This will be a budgeted expenditure.
Mr. Olesky moved to approve the recommendation to hire BCF of Florida, Inc.
Second by Mr. Tucker. Carried unanimously, 9-0,
(2) Inter10cal Agreement with City of Naples for Rental of Film Commission Office
Mr. Wert stated the office is located in the Norris Center which is across from City
Hall. The rent will be $650 per month for 2008, and will increase to $700 a month
for the remainder of the contract (from 01101108 to 12/31110).
Mr. Hill moved to approve the Agreement. Second by Mr. Olesky. Carried
unanimously, 9-0.
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November 26, 2007
(3) Strategic Plan Discussion - "Increase Inquiries to Website and Toll-Free
Number"
Mr, Wert provided a PowerPoint presentation:
. Promote Paradise Coast brand
. Directed inquiries to website address and 1-800-2ESCAPE
. Niche markets were targeted
. Co-op advertising was utilized
. Results: web site activity increased by 41 % and inquiries to the toll-free number
by 6%
Questions were asked if the hotels distributed materials for the Tourism Board;
and also asked ifvideo marketing would be added to the web site.
Mr. Wert stated he met with Miles Media and that a video wedding promotion
had been added to the web site. The goal is to become more interactive - "Web 2.0"-
with the ability to receive comments from visitors to the website.
VII. Old Business
(1) Modifications to Category "B" and "c" Grant Applications
Mr. Wert stated the following modifications had been made:
. Added a restaurant representative and a retail representative to the Grant Review
Committee;
. Moved language concerning First-Time Events (in Category "B") to Sponsorship
category;
. Changed the percentages for Repeat Funding Requests (reduced);
. Changed the wording in Paragraph #9 of Project Guidelines, and
. Replaced Visitors Questionnaire in both applications with revised version.
Mr, Sorey clarified that the Grant Applications were event driven, and that an
organization would need to re-apply for each new event to obtain a Grant.
Mr. Medwedeff suggested expanding the "shoulder season" to include the first three
weeks of December. Discussion ensued concerning which months constituted the
period known as the "shoulder season."
Mr. Sorey moved to approve recommending the modifications with the addition of
May ]st through December lr/h to the "shoulder season." Second by Ms. Becker.
Carried unanimously, 9-0,
(2) December TDC Meeting
Mr, Wert stated there was no business pending for the December meeting,
Mr. Hendel moved to cancel the December meeting. Second by Ms, Becker.
Carried unanimously, 9-0.
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November 26, 2007
Discussion ensued concerning ajoint Meeting/Workshop with the Board of County
Commissioners in January, 2008.
Mr. Wert will contact the members with suggested dates.
Chairman Coletta stated this would be his last meeting as Chairman for the
Committee.
The members of the Committee thanked the Chairman for his leadership for the past
term.
VIII. Staff Report Presentations
(1) Section 1
(a) Paradise Advertising - Trent Ryan
Mr. Ryan provided a Power Point presentation outlining the leisure, niche,
group, business, sports and international marketing efforts for the past month.
Mr. Olesky suggested using another graphic for the "Sports" category to target
groups instead of the pictured canoe.
(b) Klages Research - Walter Klages
Dr. Klages also provided a PowerPoint presentation concerning the Visitor
Profile for October, 2007.
The Committee members requested the charts reflect a conclusion to help them
assess the data,
BREAK: 10:35 AM
RECONVENED: 10:45 AM
Chairman Coletta stated that due to a conflict with another meeting, he would leave the
meeting at 11 :00 AM and Vice Chairman Tucker would conclude the meeting.
(2) Section II
The following reports were presented by Staff:
(a) Director's Report - Jack Wert
(b) Search Engine Report - Jack Wert
(c) Website Activity Report - Jack Wert
(d) Sales Manager Report - Debi Debenedetto
(e) Public Relations Manager Report - JoNell Modys
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November 26, 2007
(I) Film Coordinator Report - Maggie McCarthy
(g) Sports Marketing Report - Ralph Pryor
(h) Phase V - Fn1fillment and Call Snmmary - Ginny DeMas
IX. Detailed Staff Reports - Copies of all reports submitted by Staff were attached.
X. Annonncements - None
XI. Andience Inpnt & Discussion - None
XII. Council Discussion - None
XIII. Next Meetin!! Date/Location
January 28, 2008, at 9:00 AM, Collier County Government Center, Administration
B1dg, F, 3'd Floor, 3301 Tamiami Trail, Naples, Florida 34112.
*****
There being no further business for the good of the County, the meeting was adjourned by
the order ofthe Vice Chairman at 11:31 a.m.
COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL
E. Glenn Tucker, Vice Chairman
These Minutes were approved by the Board/Committee Chair on
, or as amended
, as presented
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