TDC Agenda 07/16/2024COLLIER COUNTY
Tourist Development Council
AGENDA
July 16, 2024
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Rick LoCastro, Chair
Clark Hill, Vice-Chair
Councilor Jared Grifoni
Susan Becker
Laura Radler
Nancy Kerns
Michael McComas
Edward (Ski) Olesky
Council Member Bill Kramer
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Jay Tusa at (239) 252-4040. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
About the public meeting:
Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of
Naples City Council, and City of Marco Island City Council may be present and participate at the
meeting. The subject matter of this meeting may be an item for discussion and action at future
meetings of these Boards.
July 2024
Collier County Tourist Development Council Page 2 Printed 7/12/2024
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. June 18, 2024 TDC Meeting Minutes
5. Presentations
A. Executive Director Update
1. Executive Director Report
2. Discussion of Possible TDC Meeting Dates 2024-2025
B. US Open Pickleball Championships 2024 Recap
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
7. New Business
A. Recommendation to approve an after-the-fact payment for to Miles Partnership, LLLP for
Web Enhancement projects in the total amount of $35,151 and make a finding that the
additional expenditures promote tourism.
B. Recommendation to approve a request from Collier County Parks and Recreation Division
for Tourist Development Tax funding for a Tourism Impact Study for the Sun-N-Fun
Lagoon in an amount not to exceed $50,000 and make a finding that this expenditure
promotes tourism.
8. Old Business
9. Marketing Partner Reports
A. Marketing Partner Reports
July 2024
Collier County Tourist Development Council Page 3 Printed 7/12/2024
10. Tourism Staff Reports
A. Tourism Staff Report
11. Council Member Discussion
12. Next Scheduled Meeting
A. TDC Next Meeting Date - August 20, 2024
13. Adjournment
07/16/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 4.B.1
Doc ID: 29303
Item Summary: June 18, 2024 TDC Meeting Minutes
Meeting Date: 07/16/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/08/2024 1:24 PM
Submitted by:
Title: – Tourism
Name: Jay Tusa
07/08/2024 1:24 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 07/08/2024 1:24 PM
Corporate Business Operations Jennifer Leslie Financial Operations Review Skipped 07/08/2024 1:44 PM
Office of Management and Budget Christopher Johnson OMB Completed 07/08/2024 1:55 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
07/08/2024 1:56 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 07/09/2024 11:51 AM
Tourism John Melleky Tourism Review Completed 07/09/2024 2:48 PM
Tourism Sandra Rios Tourism Review Completed 07/10/2024 4:12 PM
Tourism Jay Tusa Tourism Director Review Completed 07/11/2024 9:04 AM
County Attorney's Office Colleen Greene Attorney Review Completed 07/11/2024 11:07 AM
Tourism Jay Tusa Tourism Director Review Completed 07/11/2024 12:04 PM
County Manager's Office Ed Finn Deputy County Manager Completed 07/11/2024 7:08 PM
County Manager's Office Jennifer Leslie Deputy County Manager Skipped 07/12/2024 8:10 AM
Tourist Development Council Paul Beirnes Meeting Pending 07/16/2024 9:00 AM
4.B.1
Packet Pg. 4
JULY 9, 2024, REV.
1
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Naples, Florida June 18, 2024
LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of
Collier, having conducted business herein, met on this date at 9:00 a.m. in REGULAR SESSION at
3299 Tamiami Trail East, 3rd Floor, Naples, Florida with the following members present:
Commissioner Rick LoCastro, Chairman
Clark Hill, Vice-Chair
Susan Becker
Jared Grifoni, Councilor
Nancy Kerns
Bill Kramer
Michael McComas -excused
Edward (Ski) Olesky -excused
Laura Radler
ALSO PRESENT:
− Jay Tusa, Tourism Director
− Sandra Rios, CVB PR and Communications Manager
− John Melleky, CVB Arts and Culture Manager
− Colleen Greene, Attorney, Collier County
− Buzzy Ford, Tourism
− Andy Miller, Manager, Coastal Zone Management
− Dr. Lazaro Pomier, Project Manager, City of Marco Island
− Joseph St. Germain, President, Downs & St. Germain Research
− Erin Murphy, Senior Account Executive, Lou Hammond Group
− Enriqueta Balandra, Senior Project Manager, Miles Partnership
− Amanda Townsend, Director Collier County Museums
4.B.1.a
Packet Pg. 5 Attachment: TDC Meeting Final v4 (29303 : June 18, 2024 TDC Meeting Minutes)
JULY 9, 2024, REV.
2
Anyone who needs a verbatim record of the meeting may request a video recording from the
Collier County Communications & Customer Relations Department or view it online.
1. Call to Order: The meeting was called to order at 9:00 a.m.
2. Pledge of Alliance: Led by Jay Tusa.
3. Roll Call: A quorum of 7 was established.
4. Agenda and Minutes:
a. Changes and Approval of Today's Agenda
Under New Business, item 7A moves from Beach Park Facilities to 7B Coastal Zone Management
and item 7B moves from Coastal Zone Management to 7A Beach Park Facilities.
Jared Grifoni made a motion to approve the changes to the agenda. The motion was seconded
by Clark Hill.
The motion passed unanimously 7-0.
b. Approval of prior TDC Meetings Minutes – May 21, 2024
Susan Becker made a motion to approve the minutes. The motion was seconded by Clark Hill.
The motion passed unanimously 7-0.
5. Presentations
a. Executive Director Update:
1. TDT Tax Collection Report
Jay Tusa gave an update on TDT tax collection for April 2024. The monthly collection for April 2024
was $8,138,935. Year to date Tourist Development Tax collections are at $31,797,770.
The overall occupancy rate increased by 4.3% for May compared to May 2023. This was due to
an increase in vacation rental occupancy rate of 13.5% year over year. Direct spending by visitors
and the economic impact by tourists increased by 14.1% and 13.9% for May respectively. The
total economic impact for Collier County tourism is up 12.8% for this fiscal year. We have an
increase in the number of couples visiting the area. The Midwest and Northeast continue to be
the main regions to focus. Out-of-state visitors account for nearly half of all visitors. International
visitors from Canada, Germany, and the UK accounted for 17% of all visitors in May 2024. That's
a significant number for international visitation.
4.B.1.a
Packet Pg. 6 Attachment: TDC Meeting Final v4 (29303 : June 18, 2024 TDC Meeting Minutes)
JULY 9, 2024, REV.
3
6. Consent Agenda – All Matters listed under this agenda item are considered to be routine and
action will be taken by one motion without separate discussion of each item. If discussion is
desired by a member of the Council, that item will be moved from the Consent Agenda and
considered separately under New Business or Old Business.
A. Tourism Division
1. Recommendation to approve the total expenditure of funds for Request for Proposal
(“RFP”) No. 23-8180, “Tourism Fulfillment Services”, to Paralegal Consultants. LLC d/b/a
Prism Consulting for the total contractual amount of $162,000 (yearly amount of
$54,000) plus reimbursable expenditures and make a finding that related expenditure
promote tourism.
This item is part of the consent agenda due to its passage at the May 21, 2024, TDC meeting. The
recommendation clarifies the total amount of the contract to be $162,000 and the contract length
of 3 years.
Susan Becker moved to accept the recommendation. The motion was seconded by Nancy Kerns.
The motion passed unanimously 7-0.
7. New Business:
A. Coastal Zone Management
1. Recommendation to approve a Work Order for CSA Ocean Sciences, Inc., to continue the
required post-construction hardbottom monitoring for the Collier County Beach
Nourishment Project in summer 2024 for time and materials not to exceed $368,494.04
Tourist Development Tax funds under Contract No.22-8015 and make a finding that this
item promotes tourism (Fund 195, Project No.90033).
Andrew Miller, Manager of Costal Center Management for Collier County presented this request
for the yearly hardbottom monitoring needed to stay in compliance with our permit requirements
for the renourishment of our beaches. The extent of the hard bottoming runs from Laudermilk
Park up to Wiggins Pass.
There will be a consultant also looking at the seagrasses at both Doctors Pass and Wiggins Pass.
Currently, it seems that we will not need to dredge these areas this year. If that is the case then
those project tasks will not be activated and will lower the total amount by about $84,000.
Nancy Kerns moved to approve the recommendation for the project. Susan Becker seconded the
motion.
4.B.1.a
Packet Pg. 7 Attachment: TDC Meeting Final v4 (29303 : June 18, 2024 TDC Meeting Minutes)
JULY 9, 2024, REV.
4
The motion passed unanimously 7-0.
B. Beach Park Facilities
1. Recommendation to approve a Collier County Tourist Development Council (TDC)
Category “A” Grant Application for Beach Park Facilities for the City of Marco Island for
Fiscal Year 2025-2026 in the total amount of $147,500 within TDC Beach Park Facilities
Fund (1100), to authorize necessary Budget Amendments, and to make the finding that
the expenditure promotes tourism.
Dr. Lazaro Pomier, Project Manager with the City of Marco Island, presented this recommendation
for updates to their beach park facilities. The project manages the two public access points for
the Marco Island beach owned by the city: Winterberry Drive and Maple Avenue. The project
intends to enhance the entranceway by improving the appearance and showcasing the unique
ecology and wildlife of Southwest Florida. The amount of money initially proposed was $280,500
but the recommendation of TDC support is for $147,500.
Rick LoCastro moved to approve the project with the TDC funding of $147,500. The motion was
seconded by Jared Grifoni.
The motion Passes unanimously 7-0.
C. Tourism Division
1. Recommendation to approve an amendment for one-year extension for Agreement 18-
7456 “Web Services” with Miles Partnership, LLP until August 9, 2025 at $299,900
annually and make a finding that the related expenditure promote tourism.
John Melleky, Arts and Culture Manager for Collier’s County Tourism Division presented this item.
Miles Partnership provides website services for us. This includes a monthly fee that involves
account management website analytics, SEO services, personalization services, website
maintenance, and hosting. The final part of the contract includes website enhancement projects
that are performed based on recommendations of certain enhancements the enhancements. The
contract has been extended in the past and the last extension for six months is through August of
2024.
The Tourism Department is in the process of requesting proposals for new website services. This
recommendation allows the contract to be extended for a year to allow for the proposal review
process of vendors for website services, completing the contract, and allowing for any migration
from one vendor to another, depending on the proposal review process.
4.B.1.a
Packet Pg. 8 Attachment: TDC Meeting Final v4 (29303 : June 18, 2024 TDC Meeting Minutes)
JULY 9, 2024, REV.
5
The proposal process that was being completed was extended in May 2024 to allow tourism
partners to update information on the website database including business listing information
and event information. The delay in the proposal process was due to a request to include such
technical aspects of the database including architectural drawings and diagrams. An IT person has
been added to the review committee to review the hosting and any technical aspects of the
proposals.
Susan Becker moved to approve the recommendation. Jared Grifoni seconded the motion.
This motion passed unanimously 7-0.
8. Old business. None.
9. Marketing Partner Reports:
a. Joseph St. Germain, President, Downs & St Germain Research
PowerPoint Presentation presented.
b. Mackenzie Comerer, Vice President, Lou Hammond Group
PowerPoint Presentation presented.
c. Enriqueta Balandra, Senior Project Manager, Miles Partnership.
PowerPoint Presentation presented.
d. Amanda Townsend, Director, Collier County Museums
PowerPoint Presentation presented.
10. Tourism Staff Reports:
Tourism Staff reports were included in the meeting materials for review.
11. Council member discussion.
Clark Hill was concerned about the deadlines and getting information and the possibility of re-
evaluating the deadlines of materials so that the information provided is more up-to-date. Rick
LoCastro reiterated the extensive review process for meeting agendas and suggested that if there
is information that needs further review, a longer review time would assist in preparation for this
meeting and for the subsequent review for a Board of County Commissioners meeting.
Laura Radler suggested that moving the meeting date could be beneficial. The meeting date was
moved from the fourth Monday of the month to avoid the one-on-one meetings Commissioners
have in preparation for the Board of County Commissioners meetings (held on the second and
fourth Tuesdays of the month.) The report submission timeline and meeting dates will be
reviewed by the Tourism staff.
4.B.1.a
Packet Pg. 9 Attachment: TDC Meeting Final v4 (29303 : June 18, 2024 TDC Meeting Minutes)
JULY 9, 2024, REV.
6
12. Next Scheduled Meeting: July 16, 2024.
13. Adjournment: Meeting adjourned at 11:45 a.m.
There being no further business for the good of the County, the meeting was adjourned by order
of the chairman at 11:45 a.m.
COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
______________________________
Commissioner Rick LoCastro, Chairman
These minutes were approved by the Chairman on ______________, (Choose one) as presented,
_____________ or as amended ________________.
4.B.1.a
Packet Pg. 10 Attachment: TDC Meeting Final v4 (29303 : June 18, 2024 TDC Meeting Minutes)
07/16/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 5.A.1
Doc ID: 29309
Item Summary: Executive Director Report
Meeting Date: 07/16/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/02/2024 9:51 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
07/02/2024 9:51 AM
Approved By:
Review:
Tourism Jennifer Leslie Other Reviewer Completed 07/02/2024 1:51 PM
Tourism Jennifer Leslie Tourism Division Completed 07/02/2024 1:52 PM
Corporate Business Operations Geoffrey Willig Financial Operations Review Skipped 07/02/2024 9:51 AM
Tourism Sandra Rios Tourism Review Completed 07/02/2024 2:04 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Skipped
07/02/2024 3:02 PM
Office of Management and Budget Christopher Johnson OMB Completed 07/02/2024 4:02 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 07/09/2024 11:50 AM
Tourism John Melleky Tourism Review Completed 07/09/2024 2:48 PM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 3:04 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/09/2024 4:32 PM
County Manager's Office Ed Finn Deputy County Manager Completed 07/11/2024 7:07 PM
County Manager's Office Jennifer Leslie Deputy County Manager Skipped 07/12/2024 8:11 AM
Tourist Development Council Paul Beirnes Meeting Pending 07/16/2024 9:00 AM
5.A.1
Packet Pg. 11
FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS
JUNE 2024
FOR THE MONTH OF MAY 2024 VENDOR TAX COLLECTIONS
BREAKDOWN
FISCAL
2022-2023
FISCAL
2023-2024
DIFFERENCE %
OVERALL COLLECTIONS
(includes minor
categories not shown
below)
Current Month $4,046,154 $4,267,727 $221,573 % 5.47
Year to Date $33,690,575 $38,169,112 $4,478,537 % 13.29
HOTEL / MOTEL
Current Month $2,533,005 $2,911,050 $378,045 % 14.92
Year to Date $22,948,148 $22,003,097 -$945,051 - % 4.11
REALTORS
Current Month $327,205 $202,948 - $124,257 - % 37.97
Year to Date $4,476,212 $3,912,968 -$563,244 - %12.58
INDIVIDUALS
(APTS/CONDOS
S F HOMES)
Current Month $1,029,993 $1,107,255 $77,262 % 7.51
Year to Date $10,363,544 $11,818,403 $1,454,859 % 14.03
5.A.1.a
Packet Pg. 12 Attachment: June 2024 PERCENTAGE CHART (29309 : Executive Director Report and TDT Tax Collection Report)
Collier County Tourist Development Tax Revenue
Fund Reporting Fund Adopted Budget
Updated Annual
Forecast Budgeted YTD YTD Actual
Variance to
Budgeted YTD
Beach Park Facilities 1100 1,234,300 1,638,482 887,010 1,291,433 404,423
TDC Promotion 1101 12,221,500 16,878,446 8,782,787 12,877,450 4,094,663
Non‐County Museums 1103 658,500 874,131 473,221 687,264 214,044
TDC Admin 1104 - - 0 - -
Beach Renourishment 1105 13,438,900 17,839,578 9,657,652 14,057,104 4,399,452
Disaster Recovery 1106 - - 0 - -
County Museums 1107 2,000,000 2,000,000 1,437,268 2,000,000 562,732
TDC Capital 1108 4,923,200 6,535,342 3,537,980 5,152,245 1,614,265
Gross Budget 34,476,400 45,765,979 24,775,918 36,065,496 11,289,578
Less 5% Rev Res (1,723,800)32.75% % Over/(Under) Bud 45.6%
Net Budget 32,752,600
Collections
Month Reported Actual Cum YTD
% Budget
Collected to Date
% Variance FY23
Collections
% Variance FY22
Collections
% Variance FY21
Collections
Nov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41%
Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35%
Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59%
Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87%
Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31%
Apr 8,138,934 31,797,769 92.23% 11.53% -2.59% 22.15%
May 4,267,727 36,065,496 104.61% 5.48% -11.71% 6.09%
June - 36,065,496 104.61% n/a n/a n/a
July - 36,065,496 104.61% n/a n/a n/a
Aug - 36,065,496 104.61% n/a n/a n/a
Sept - 36,065,496 104.61% n/a n/a n/a
Oct - 36,065,496 104.61% n/a n/a n/a
Total 36,065,496 36,065,496 YTD 13.30% 2.20% 50.29%
97.0% 97.0% 97.0%45,765,979 Forecast
Budget Comparison
5 Yr History-
Cum
5 Yr History-
Monthly
Budgeted
Collections
Actual
Collections
Budget to Actual
Variance
Updated
Forecast
Nov 4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657
Dec 10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362
Jan 18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180
Feb 30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419
Mar 44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217
Apr 61.4% 16.6%5,723,547 8,138,934 2,415,387 8,138,934
May 71.9% 10.5%3,606,621 4,267,727 661,106 4,267,727
June 78.3% 6.5%2,229,096 - - 2,229,096
July 84.1% 5.8%1,983,274 - - 1,983,274
Aug 90.0% 6.0%2,053,876 - - 2,053,876
Sept 94.9% 4.9%1,685,186 - - 1,685,186
Oct 100.0% 5.1%1,749,050 - - 1,749,050
Total 100.0% 100.0%34,476,400 36,065,496 11,289,578 45,765,979
% over/(under) budget 45.6%32.75%
FY 24 TDT Collections Report
31-May-2024
$‐
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported
Tourist Development Tax Collection Curve
Budgeted Collections
Actual Collections
M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\07‐TDC Updates May.xlsx
5.A.1.b
Packet Pg. 13 Attachment: TDC Revenue May 2024 1 page (29309 : Executive Director Report and TDT Tax Collection Report)
Collier County Tax Collector - Detailed Distribution Data Report - Run 06/10/2024 06:42AM
1
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- May ---- Tourist Tax ---- 05/01/2024-05/31/202 4 --
CC - Collier County - Unincorporated 2024 May 2,420,995.21 2,420,995.21 Tourist Tax
EC - Everglades City 2024 May 23,699.77 23,699.77 Tourist Tax
IM - Immokalee 2024 May 5,790.30 5,790.30 Tourist Tax
MI - Marco Island 2024 May 1,106,825.32 1,106,825.32 Tourist Tax
NA - Naples 2024 May 710,415.97 710,415.97 Tourist Tax
CC - Collier County - Unincorporated, EC -
Everglades City, IM - Immokalee, MI - Marco Island,
NA - Naples
2024 May 4,267,726.57 4,267,726.57 Tourist Tax Grand Total
5.A.1.c
Packet Pg. 14 Attachment: Tourist BOCC Rental Zone June 2024 (29309 : Executive Director Report and TDT Tax
Collier County Tax Collector - Detailed Distribution Data Report - Run 06/10/2024 06:44AM
1
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any ---- Tourist Tax ---- 10/01/2023-05/31/202 4 --
CC - Collier County - Unincorporated 2023 October 1,282,955.70 1,282,955.70 Tourist Tax
CC - Collier County - Unincorporated 2023 November 1,533,574.01 1,533,574.01 Tourist Tax
CC - Collier County - Unincorporated 2023 December 1,941,850.06 1,941,850.06 Tourist Tax
CC - Collier County - Unincorporated 2023 December, November, October 4,758,379.77 4,758,379.77 Tourist Tax
CC - Collier County - Unincorporated 2024 January 2,576,691.35 2,576,691.35 Tourist Tax
CC - Collier County - Unincorporated 2024 February 3,890,109.01 3,890,109.01 Tourist Tax
CC - Collier County - Unincorporated 2024 March 3,801,195.94 3,801,195.94 Tourist Tax
CC - Collier County - Unincorporated 2024 April 4,497,045.53 4,497,045.53 Tourist Tax
CC - Collier County - Unincorporated 2024 May 2,420,995.21 2,420,995.21 Tourist Tax
CC - Collier County - Unincorporated 2024 April, February, January,
March, May
17,186,037.04 17,186,037.04 Tourist Tax
CC - Collier County - Unincorporated April, December, February,
January, March, May,
November, October
21,944,416.81 21,944,416.81 Tourist Tax
EC - Everglades City 2023 October 7,650.91 7,650.91 Tourist Tax
EC - Everglades City 2023 November 9,557.40 9,557.40 Tourist Tax
EC - Everglades City 2023 December 12,574.19 12,574.19 Tourist Tax
EC - Everglades City 2023 December, November, October 29,782.50 29,782.50 Tourist Tax
EC - Everglades City 2024 January 16,827.32 16,827.32 Tourist Tax
EC - Everglades City 2024 February 22,389.06 22,389.06 Tourist Tax
EC - Everglades City 2024 March 29,515.20 29,515.20 Tourist Tax
EC - Everglades City 2024 April 50,858.96 50,858.96 Tourist Tax
EC - Everglades City 2024 May 23,699.77 23,699.77 Tourist Tax
5.A.1.d
Packet Pg. 15 Attachment: Tourist BOCC Rental Zone FISCAL (29309 : Executive Director Report and TDT Tax
Collier County Tax Collector - Detailed Distribution Data Report - Run 06/10/2024 06:44AM
2
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
EC - Everglades City 2024 April, February, January,
March, May
143,290.31 143,290.31 Tourist Tax
EC - Everglades City April, December, February,
January, March, May,
November, October
173,072.81 173,072.81 Tourist Tax
IM - Immokalee 2023 October 3,844.89 3,844.89 Tourist Tax
IM - Immokalee 2023 November 4,155.17 4,155.17 Tourist Tax
IM - Immokalee 2023 December 3,669.90 3,669.90 Tourist Tax
IM - Immokalee 2023 December, November, October 11,669.96 11,669.96 Tourist Tax
IM - Immokalee 2024 January 4,467.34 4,467.34 Tourist Tax
IM - Immokalee 2024 February 4,933.91 4,933.91 Tourist Tax
IM - Immokalee 2024 March 6,133.97 6,133.97 Tourist Tax
IM - Immokalee 2024 April 6,436.12 6,436.12 Tourist Tax
IM - Immokalee 2024 May 5,790.30 5,790.30 Tourist Tax
IM - Immokalee 2024 April, February, January,
March, May
27,761.64 27,761.64 Tourist Tax
IM - Immokalee April, December, February,
January, March, May,
November, October
39,431.60 39,431.60 Tourist Tax
MI - Marco Island 2023 October 556,507.49 556,507.49 Tourist Tax
MI - Marco Island 2023 November 673,584.70 673,584.70 Tourist Tax
MI - Marco Island 2023 December 800,938.27 800,938.27 Tourist Tax
MI - Marco Island 2023 December, November, October 2,031,030.46 2,031,030.46 Tourist Tax
MI - Marco Island 2024 January 1,104,955.39 1,104,955.39 Tourist Tax
MI - Marco Island 2024 February 1,305,073.83 1,305,073.83 Tourist Tax
MI - Marco Island 2024 March 1,695,619.02 1,695,619.02 Tourist Tax
5.A.1.d
Packet Pg. 16 Attachment: Tourist BOCC Rental Zone FISCAL (29309 : Executive Director Report and TDT Tax
Collier County Tax Collector - Detailed Distribution Data Report - Run 06/10/2024 06:44AM
3
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
MI - Marco Island 2024 April 2,183,067.06 2,183,067.06 Tourist Tax
MI - Marco Island 2024 May 1,106,825.32 1,106,825.32 Tourist Tax
MI - Marco Island 2024 April, February, January,
March, May
7,395,540.62 7,395,540.62 Tourist Tax
MI - Marco Island April, December, February,
January, March, May,
November, October
9,426,571.08 9,426,571.08 Tourist Tax
NA - Naples 2023 October 254,451.83 254,451.83 Tourist Tax
NA - Naples 2023 November 345,785.72 345,785.72 Tourist Tax
NA - Naples 2023 December 515,329.16 515,329.16 Tourist Tax
NA - Naples 2023 December, November, October 1,115,566.71 1,115,566.71 Tourist Tax
NA - Naples 2024 January 708,264.09 708,264.09 Tourist Tax
NA - Naples 2024 February 1,315,938.29 1,315,938.29 Tourist Tax
NA - Naples 2024 March 1,335,752.92 1,335,752.92 Tourist Tax
NA - Naples 2024 April 1,401,526.87 1,401,526.87 Tourist Tax
NA - Naples 2024 May 710,415.97 710,415.97 Tourist Tax
NA - Naples 2024 April, February, January,
March, May
5,471,898.14 5,471,898.14 Tourist Tax
NA - Naples April, December, February,
January, March, May,
November, October
6,587,464.85 6,587,464.85 Tourist Tax
CC - Collier County -
Unincorporated, EC - Everglades
City, IM - Immokalee, MI - Marco
Island, NA - Naples
Grand Total April, December, February,
January, March, May,
November, October
38,170,957.15 38,170,957.15 Tourist Tax
5.A.1.d
Packet Pg. 17 Attachment: Tourist BOCC Rental Zone FISCAL (29309 : Executive Director Report and TDT Tax
Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 06/10/2024 06:41AM
1
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any of: May ---- Tourist Tax ---- last month --
02 - CONDOMINIUM May 228,654.90 228,654.90 Tourist Tax
05 - HOTEL May 2,911,049.82 2,911,049.82 Tourist Tax
06 - INTERVAL OWNER May 26,873.88 26,873.88 Tourist Tax
07 - MOBILE HM PARK May 2,968.52 2,968.52 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY May 202,947.76 202,947.76 Tourist Tax
12 - RV PARK /CAMPGD May 16,631.22 16,631.22 Tourist Tax
13 - SINGLE FAMILY May 878,600.47 878,600.47 Tourist Tax
02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09
- PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE
FAMILY
May 4,267,726.57 4,267,726.57 Tourist Tax Grand Total
5.A.1.e
Packet Pg. 18 Attachment: Tourist BOCC - Rental Type June 2024 (29309 : Executive Director Report and TDT Tax
Collier County Tax Collector - Detailed Distribution Data Report - Run 06/10/2024 06:45AM
1
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any of: ---- Tourist Tax ---- 10/01/2023-05/31/202 4 --
01 - APARTMENTS April 97.94 97.94 Tourist Tax 4/4/2024
01 - APARTMENTS October 59.65 59.65 Tourist Tax 10/10/2023
01 - APARTMENTS April, October 157.59 157.59 Tourist Tax
02 - CONDOMINIUM January 264,957.23 264,957.23 Tourist Tax
02 - CONDOMINIUM February 483,113.53 483,113.53 Tourist Tax
02 - CONDOMINIUM March 533,459.64 533,459.64 Tourist Tax
02 - CONDOMINIUM April 1,280,761.78 1,280,761.78 Tourist Tax
02 - CONDOMINIUM May 228,654.90 228,654.90 Tourist Tax
02 - CONDOMINIUM October 98,341.63 98,341.63 Tourist Tax
02 - CONDOMINIUM November 81,902.71 81,902.71 Tourist Tax
02 - CONDOMINIUM December 132,426.40 132,426.40 Tourist Tax
02 - CONDOMINIUM April, December, February, January,
March, May, November, October
3,103,617.82 3,103,617.82 Tourist Tax
05 - HOTEL January 2,610,878.27 2,610,878.27 Tourist Tax
05 - HOTEL February 3,017,867.83 3,017,867.83 Tourist Tax
05 - HOTEL March 4,029,839.31 4,029,839.31 Tourist Tax
05 - HOTEL April 4,433,450.31 4,433,450.31 Tourist Tax
05 - HOTEL May 2,911,049.82 2,911,049.82 Tourist Tax
05 - HOTEL October 1,249,872.40 1,249,872.40 Tourist Tax
05 - HOTEL November 1,642,723.69 1,642,723.69 Tourist Tax
05 - HOTEL December 2,107,415.68 2,107,415.68 Tourist Tax
05 - HOTEL April, December, February, January,22,003,097.31 22,003,097.31 Tourist Tax
5.A.1.f
Packet Pg. 19 Attachment: Tourist BOCC Rental Type FISCAL (29309 : Executive Director Report and TDT Tax
Collier County Tax Collector - Detailed Distribution Data Report - Run 06/10/2024 06:45AM
2
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-March, May, November, October ----
06 - INTERVAL OWNER January 38,607.85 38,607.85 Tourist Tax
06 - INTERVAL OWNER February 24,759.05 24,759.05 Tourist Tax
06 - INTERVAL OWNER March 19,784.25 19,784.25 Tourist Tax
06 - INTERVAL OWNER April 26,602.70 26,602.70 Tourist Tax
06 - INTERVAL OWNER May 26,873.88 26,873.88 Tourist Tax
06 - INTERVAL OWNER October 23,987.40 23,987.40 Tourist Tax
06 - INTERVAL OWNER November 29,807.16 29,807.16 Tourist Tax
06 - INTERVAL OWNER December 28,640.59 28,640.59 Tourist Tax
06 - INTERVAL OWNER April, December, February, January,
March, May, November, October
219,062.88 219,062.88 Tourist Tax
07 - MOBILE HM PARK January 2,027.79 2,027.79 Tourist Tax
07 - MOBILE HM PARK February 4,633.12 4,633.12 Tourist Tax
07 - MOBILE HM PARK March 4,883.22 4,883.22 Tourist Tax
07 - MOBILE HM PARK April 4,723.25 4,723.25 Tourist Tax
07 - MOBILE HM PARK May 2,968.52 2,968.52 Tourist Tax
07 - MOBILE HM PARK October 730.08 730.08 Tourist Tax
07 - MOBILE HM PARK November 1,107.28 1,107.28 Tourist Tax
07 - MOBILE HM PARK December 1,561.78 1,561.78 Tourist Tax
07 - MOBILE HM PARK April, December, February, January,
March, May, November, October
22,635.04 22,635.04 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY January 436,070.59 436,070.59 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY February 1,429,687.75 1,429,687.75 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY March 785,515.47 785,515.47 Tourist Tax
5.A.1.f
Packet Pg. 20 Attachment: Tourist BOCC Rental Type FISCAL (29309 : Executive Director Report and TDT Tax
Collier County Tax Collector - Detailed Distribution Data Report - Run 06/10/2024 06:45AM
3
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
09 - PROPERTY MANAGEMENT COMPANY April 623,701.35 623,701.35 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY May 202,947.76 202,947.76 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY October 34,184.06 34,184.06 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY November 76,443.34 76,443.34 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY December 147,330.55 147,330.55 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY April, December, February, January,
March, May, November, October
3,735,880.87 3,735,880.87 Tourist Tax
12 - RV PARK /CAMPGD January 23,593.15 23,593.15 Tourist Tax
12 - RV PARK /CAMPGD February 35,504.74 35,504.74 Tourist Tax
12 - RV PARK /CAMPGD March 35,193.91 35,193.91 Tourist Tax
12 - RV PARK /CAMPGD April 57,499.39 57,499.39 Tourist Tax
12 - RV PARK /CAMPGD May 16,631.22 16,631.22 Tourist Tax
12 - RV PARK /CAMPGD October 4,450.64 4,450.64 Tourist Tax
12 - RV PARK /CAMPGD November 5,788.84 5,788.84 Tourist Tax
12 - RV PARK /CAMPGD December 13,689.79 13,689.79 Tourist Tax
12 - RV PARK /CAMPGD April, December, February, January,
March, May, November, October
192,351.68 192,351.68 Tourist Tax
13 - SINGLE FAMILY January 1,035,070.61 1,035,070.61 Tourist Tax
13 - SINGLE FAMILY February 1,542,878.08 1,542,878.08 Tourist Tax
13 - SINGLE FAMILY March 1,459,541.25 1,459,541.25 Tourist Tax
13 - SINGLE FAMILY April 1,712,097.82 1,712,097.82 Tourist Tax
13 - SINGLE FAMILY May 878,600.47 878,600.47 Tourist Tax
13 - SINGLE FAMILY October 693,784.96 693,784.96 Tourist Tax
13 - SINGLE FAMILY November 728,883.98 728,883.98 Tourist Tax
5.A.1.f
Packet Pg. 21 Attachment: Tourist BOCC Rental Type FISCAL (29309 : Executive Director Report and TDT Tax
Collier County Tax Collector - Detailed Distribution Data Report - Run 06/10/2024 06:45AM
4
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
13 - SINGLE FAMILY December 843,296.79 843,296.79 Tourist Tax
13 - SINGLE FAMILY April, December, February, January,
March, May, November, October
8,894,153.96 8,894,153.96 Tourist Tax
01 - APARTMENTS, 02 - CONDOMINIUM, 05 -
HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE
HM PARK, 09 - PROPERTY MANAGEMENT
COMPANY, 12 - RV PARK /CAMPGD, 13 -
SINGLE FAMILY
April, December, February, January,
March, May, November, October
38,170,957.15 38,170,957.15 Tourist Tax Grand Total
5.A.1.f
Packet Pg. 22 Attachment: Tourist BOCC Rental Type FISCAL (29309 : Executive Director Report and TDT Tax
Visit Florida Partnership Overview
5.A.1.g
Packet Pg. 23 Attachment: TDC_BCC Visit Florida Partnership Overview
2
•Visit Florida, the state's official tourism marketing corporation, serves as Florida's official source
for travel planning for visitors worldwide.
•Partnership provides access to co-operative marketing opportunities, including:
•Inclusion in annual Official Florida Vacation Guide, which is distributed at all of Florida’s Official
Welcome Centers.
•Assistance with recovery messaging and digital campaigns to support the destination after
declared emergencies, as was the case with Hurricane Ian.
-Marketing campaigns and training programs with tour operators such as JetBlue Airlines,
Delta Vacations, British Airways Vacations.
-Cost-saving booth space at trade shows.
-Journalistic opportunities with major travel publications such as Travel + Leisure,
Condé Nast, AFAR and others.
-Free access to industry specific marketing research and data.
-Inclusion in photo and video shoots that promote the destination.
Visit Florida |Overview
5.A.1.g
Packet Pg. 24 Attachment: TDC_BCC Visit Florida Partnership Overview
PARADISECOAST.COM3
The Consumer Journey
Visit Florida |Driving Bookings to the Destination
5.A.1.g
Packet Pg. 25 Attachment: TDC_BCC Visit Florida Partnership Overview
Visit Florida | Co-op Marketing Campaigns -German Tour Operators
4
•Co-op cost $7,500
•Revenue $1,351,390
•ROI 17,918%
PARADISECOAST.COM
5.A.1.g
Packet Pg. 26 Attachment: TDC_BCC Visit Florida Partnership Overview
PARADISECOAST.COM5
•Co-op cost $42,750
•Revenue $722,611
•ROI 1,590%
Visit Florida |Co-op Marketing Campaigns -UK Tour Operators
5.A.1.g
Packet Pg. 27 Attachment: TDC_BCC Visit Florida Partnership Overview
AAA Adventures
2/1/22 - 1/31/23
Cost: $10,000
Media Value: $25,000
Cost Savings: $15,000
Link to report:
https://visitflorida.box.com/s/iab3cmi9rto2d0kbdtwsz7x7ud0xpft7
AAA National Campaign
4/1/23 - 6/30/23
Cost: $5,000
Media Value: $20,000
Cost Savings: $15,000
Link to report:
https://visitflorida.box.com/s/9clzsmvlw9qspzwjnf2iva612bkgxbsm
PARADISECOAST.COM6
Total Cost Savings: $255,000
Visit Florida | Marketing Campaigns
The Weather Network Canada
3/7/23 -4/4/23
Cost:$0 (Hurricane Ian Response)
Media Value:$200,000
Cost Savings: $200,000
Link to report:
https://visitflorida.box.com/s/3bkezjbryj6kup9no2rgd90lhgcxkdme
Hurricane Ian Campaign
5/15/23 -6/25/23
Cost:$25,000
VF Matching Funds:$25,000
Media Value: 50,000 –8,909,668 Impressions
Cost Savings: $25,000
Link to report:
https://visitflorida.box.com/s/801a7lkbs82d8n8pdvybn7d2erl4pbhq
5.A.1.g
Packet Pg. 28 Attachment: TDC_BCC Visit Florida Partnership Overview
PARADISECOAST.COM7
Total Cost Savings: $85,537.25
Visit Florida |CVB Advertising Co-Op Campaign Savings
5.A.1.g
Packet Pg. 29 Attachment: TDC_BCC Visit Florida Partnership Overview
Florida Golf Alliance
29th successful season.
Florida Golf Alliance digital state guide reached over 325,000 avid golfers.
Attended 6 major shows, reaching over 125,000 golf enthusiasts who book golf vacations.
Shows generated over 11,400 qualified leads.
Qualified Golf Traveler Leads
Boston: 1,408
Chicago: 2,388
Minneapolis: 1,221
Michigan: 4,421
Cleveland: 1,397
Toronto: 2,641
82% Plan to take a golf-specific vacation in the next 12 months.
61% Play 35+ rounds of golf annually.
60% Stay 3-5 nights on golf specific trips and play 4-7 rounds per trip.
58% US Golf Shows as primary source of information for determining golf trip destinations.
PARADISECOAST.COM8
Visit Florida |Florida Golf Alliance
5.A.1.g
Packet Pg. 30 Attachment: TDC_BCC Visit Florida Partnership Overview
We collaborate with Visit Florida to sponsor travel writers in the
destination, giving us valuable coverage in major online and
print publications at a fraction of the cost.
As an example, results from hosting a press trip with Adrian Phillips:
Total Reach: 1,523,100
Total Value: $146,355
Online: The Times
“20 Family-Friendly Things to do in Florida: From diners
to Disney World
Reach:375,000
Value: $5,062
Online: National Geographic Travel
A Wildlife Odyssey Through Florida's Everglades and Key West
Reach: 1,100,000
Value: $26,884
Print: National Geographic Travel
Circulation:48,100
Value: $114,409
PARADISECOAST.COM9
Visit Florida |UK Public Relations
5.A.1.g
Packet Pg. 31 Attachment: TDC_BCC Visit Florida Partnership Overview
Germany´s leading B2C magazine “America Journal”
Double page magazine supplement “Florida Stars” (print/online and newsletter)
June 2023 issue
Circulation: 40,000 Print |2,000 Newsletter
164,976 subscribers –49.65% open rate
Collier County investment: $ 2,000
Media value: $12,000
•Premium Destination placement
Out-of-home Info screens : 2,213,980 contacts
•B2C:Social Media Ad Campaign
695,000 impressions |300,608 reach |6554 clicks
•B2B: Destination promotion
In-store TVs of 340 TUI travel agencies throughout Germany
PARADISECOAST.COM10
Visit Florida |Germany Public Relations
•B2C/B2 B Online and Social Media Marketing Activities
1,835,447 emails |3,480 clicks |18,673 page views
•Visit Florida Media Breakfast, October 17, 2023
19 journalists, bloggers and influencers attended.
No cost to CVB to participate.
5.A.1.g
Packet Pg. 32 Attachment: TDC_BCC Visit Florida Partnership Overview
Through our partnership with Visit Florida we can participate in Domestic and International Media Missions –
giving us the opportunity to distribute our Media Kits to over 125 journalists at minimal cost to the CVB:
•VISIT FLORIDA Domestic Media Mission (NYC): $200.00
Press kit distributed to 34 journalists
Cost savings of $2,000 for individual registration plus travel expenses
•VISIT FLORIDA Domestic Media Mission (California): $200.00
Press kit distributed to 43 journalists
Cost savings of $2,000 for individual registration plus travel expenses
•VISIT FLORIDA Canada Media Mission: $200.00
Press kit distributed to 48 journalists
Cost savings of $2,000 for individual registration plus travel expenses
In October 2023, we hosted Social Media Influencer, Jessica Darrington (Jessica Darrington,
@whereisbriggs)in conjunction with Visit Florida at no cost to us.She produced 15 posts dedicated
to Naples for a total reach (Unique Content Views) of 437,500.
https://www.instagram.com/p/CyyLzAludBv/
https://www.instagram.com/p/Cy3OL2xOnj-/
https://www.instagram.com/p/Cy0oTNiuHPv/
PARADISECOAST.COM11
Visit Florida |Media Missions
5.A.1.g
Packet Pg. 33 Attachment: TDC_BCC Visit Florida Partnership Overview
$42,254,404
$25,238,187
$49,543,281
$124,663,685
$45,762,534
$22,081,295
$65,261,463
$44,206,063
$93,783,740
$78,580,738
$57,731,535
$64,951,624
$22,583,952
$93,635,683
Okaloosa
Collier
Broward
TDT CollectionsVisit Florida Spend
Sarasota
Lee
Bay
Monroe
Palm Beach
Hillsborough
Walton
Escambia
Brevard
St. Johns
Pinellas$999,737
$602,511
$560,366
$547,644
$484,167
$458,974
$301,843
$300,957
$266,157
$251,553
$212,391
$206,892
$67,342
$37,346
*
*All data coincides with the State of
Florida’s 2023 fiscal year (July -June).
Visit Florida |FY 2023 Visit Florida Spend & TDT Collections by County
PARADISECOAST.COM
5.A.1.g
Packet Pg. 34 Attachment: TDC_BCC Visit Florida Partnership Overview
13
Visit Florida |Proposed Partnership 2024-2025
PARADISECOAST.COM
INITIAL REQUEST: $150,000
UPDATED REQUEST $113,095
•FY24 Request: $37,095
Membership, Co-Op Marketing Opportunities, Annual Governor’s Conference
•FY25 Request: $76,000
Membership, Co-Op Marketing Opportunities, Annual Governor’s Conference,
Trade Shows, Sales Missions
COST SAVINGS: $36,905
Thank you for the consideration of our request.
5.A.1.g
Packet Pg. 35 Attachment: TDC_BCC Visit Florida Partnership Overview
THANK YOU
20
5.A.1.g
Packet Pg. 36 Attachment: TDC_BCC Visit Florida Partnership Overview
07/16/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 5.A.2
Doc ID: 29347
Item Summary: Discussion of Possible TDC Meeting Dates 2024-2025
Meeting Date: 07/16/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/02/2024 10:12 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
07/02/2024 10:12 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 07/02/2024 10:12 AM
Corporate Business Operations Jennifer Leslie Financial Operations Review Skipped 07/02/2024 10:13 AM
Tourism Sandra Rios Tourism Review Completed 07/02/2024 11:39 AM
Office of Management and Budget Christopher Johnson OMB Completed 07/02/2024 3:25 PM
Tourism John Melleky Tourism Review Completed 07/09/2024 8:27 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 07/09/2024 11:46 AM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 12:06 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/09/2024 4:30 PM
County Manager's Office Ed Finn Deputy County Manager Completed 07/11/2024 7:05 PM
County Manager's Office Jennifer Leslie Deputy County Manager Skipped 07/12/2024 8:11 AM
Tourist Development Council Paul Beirnes Meeting Pending 07/16/2024 9:00 AM
5.A.2
Packet Pg. 37
07/16/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 5.B
Doc ID: 29355
Item Summary: US Open Pickleball Championships 2024 Recap
Meeting Date: 07/16/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/03/2024 8:52 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
07/03/2024 8:52 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 07/03/2024 8:52 AM
Corporate Business Operations Jennifer Leslie Financial Operations Review Skipped 07/03/2024 8:53 AM
Tourism Sandra Rios Tourism Review Completed 07/03/2024 12:26 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
07/03/2024 2:47 PM
Office of Management and Budget Christopher Johnson OMB Completed 07/05/2024 8:23 AM
Tourism John Melleky Tourism Review Completed 07/09/2024 8:36 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 07/09/2024 12:00 PM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 12:07 PM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 3:06 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/09/2024 4:34 PM
County Manager's Office Ed Finn Deputy County Manager Completed 07/11/2024 7:05 PM
County Manager's Office Jennifer Leslie Deputy County Manager Skipped 07/12/2024 8:09 AM
Tourist Development Council Paul Beirnes Meeting Pending 07/16/2024 9:00 AM
5.B
Packet Pg. 38
5.B.a
Packet Pg. 39 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
COLLIER COUNTYUS OPEN RECAP
https://youtu.be/hxCbRK1Jyeg?si=O
PxRfHwZjW97SWFX
5.B.a
Packet Pg. 40 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
The US OPEN
SCHEDULE
IS FILLED WITH DAILY
PICKLEBALL ACTION,
SPECTATOR ENGAGEMENT
& LOADS OF ENERGY
5.B.a
Packet Pg. 41 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
NEW EVENT
FOR KIDS HOSTED BY
ANNA LEIGH &
LEIGH WATERS
5.B.a
Packet Pg. 42 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
Pickleball Professionals 460+
5.B.a
Packet Pg. 43 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
600+ VOLUNTEERS
7
5.B.a
Packet Pg. 44 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
THE 2024 MINTO US OPEN
PICKLEBALL CHAMPIONSHIPS
powered by Margaritaville awarded
medals in over 260 events to players
of all ages and skill levels plus a
record $150,000 in prize money to
many of the best professionals in the
sport.
50,000 visitors
3,250 players
460 Pro Players – including #1
player– Anna Leigh Waters
50 states represented
31 countries
5,000 matches during the week at
East Naples Community Park.
5.B.a
Packet Pg. 45 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
US OPEN STATISTICS AT A GLANCE
US OPEN
HISTORY 2016 2017 2018 2019 2021 2022 2023 2024
Players 850 1200 1900 2100 2100 2880 3048 3250
States
Represented 36 42 47 48 48 49 50
50
STATES
31
Countries
in 2024
Spectators 6,000+8,000+9,000+17,000+24,000+35,000+39,500+50,000+
5.B.a
Packet Pg. 46 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
PICKLEBALL IS
HERE TO STAY
5.B.a
Packet Pg. 47 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
JUNIOR PLAYERS
SET RECORD NUMERS
11
5.B.a
Packet Pg. 48 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
US OPEN CHAMPIONS
5.B.a
Packet Pg. 49 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
5.B.a
Packet Pg. 50 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
WHEELCHAIR
PLAYERS
SHOW NO LIMITATIONS
5.B.a
Packet Pg. 51 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
5.B.a
Packet Pg. 52 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
MEDIA COVERAGE SET
RECORD NUMBERS
FEATURE COVER
STORY POST
EVENT
COVERAGE:
Audience of 2.1
million print and
digital readers.
# OF ARTICLES INCLUDING
PRINT, TV, & BLOGS*: 1275
REACH: 191,820,869
DESKTOP: 38,650,702
MOBILE REACH: 23,0471,571
SOURCE: MELTWATER
5.B.a
Packet Pg. 53 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
•FAN HUB SPOT
•LOCATED NEAR FAT TIRE
BEER GARDEN
•JUMBOTRON WITH
LIVESTREAM
CHAMPIONSHIP COURT
MATCHES
•OPPORTUNITY FOR
SPONSORSHIP ACTIVATION
WELCOME CENTER
5.B.a
Packet Pg. 54 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
Average paid cars parked per day: 2500
Additional cars parked per day: 400
(weekly paid, volunteers, sponsors, etc.)
Total cars parked per day: 2,200
Total cars parked for the week: 12,263
Average people in each car: 2.5
Additional people
(Uber, drop offs cars parked on roads, Bus Loads)
Total Visitors Projected 50K
TOTAL DONATION: $50,000
KIWANIS PARTNERSHIP
PROVIDES CHRISTMAS IN JULY FOR
NAPLES CHILDREN
5.B.a
Packet Pg. 55 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
CBS SPORTS NETWORK
2-DAY EXCLUSIVE COVERAGE
CHAMPIONSHIP FINALS
US OPEN pro men’s and women’s singles, doubles, and mixed doubles finals were
broadcast on CBS Sports Network on April 19 from 4-7 pm ET and April 20 from 5-7 pm
ET.5:00 – 7:00
CBSSN re-broadcasted a minimum of four additional times (2 matches per show) and a
total of six additional hours
Naples, Marco Island, Everglades commercial played on LIVE TV for each broadcast
Naples, Marco Island, Everglades advertising billboard appeared on each broadcast
All commercial airings including distribution with FAST Channels including PickleTV,
Amazon Prime, Fire Stick, Fubo and any other FAST channel.
5.B.a
Packet Pg. 56 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
THE SPORT
Pickleball Channel live-streamed daily on
YOUTUBE, FACEBOOK & WEBSITE
Minimum of 2:00 – 7:00 throughout the entire
week for a total of 36 LIVE hours on streaming
platforms
Naples, Marco Island, Everglades commercial
played on LIVE STREAMING a total of 44 times
Impressions 6.9 m (April 14, 2024- present)
Over 700k views on YouTube from April 16 – May
10, 2024, topping last years numbers
Streamed daily with PickleTV on prime
5.B.a
Packet Pg. 57 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
5.B.a
Packet Pg. 58 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
US OPEN PARTICIPANTS
5.B.a
Packet Pg. 59 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
5.B.a
Packet Pg. 60 Attachment: 2024 US OPEN RECAP POST EVENT_V4 (29355 :
07/16/2024
EXECUTIVE SUMMARY
Recommendation to approve an after-the-fact payment for to Miles Partnership, LLLP for Web
Enhancement projects in the total amount of $35,151 and make a finding that the additional expenditures
promote tourism.
_____________________________________________________________________________________
OBJECTIVE: To approve after-the-fact payment to Miles Partnership, LLLP for additional Web Enhancement
services, for $35,151.
CONSIDERATIONS: The Tourism Division utilizes Miles Partnership for website services for the Tourism
website (www.paradisecoast.com <http://www.paradisecoast.com>). Services include account management,
Google Analytics, Search Engine Optimization (SEO) Services, website interface personalization, website
maintenance, and website enhancement projects.
Agreement 18-7456 with Miles Partnership, LLLP for Website Services, approved by the Board on February 12,
2019 (Agenda item 16.F.5) allows for Web Enhancement services of up to $162,240 annually with a maximum
annual spend of $299,900. The Agreement was extended until August 9, 2024, and a purchase order for the
prorated amount of $148,720 for the Web Enhancement expenditures for 11 months was encumbered in the
beginning of FY 2024. Typically, there are smaller projects expensed out of the Web Enhancement budget.
The Website Enhancement Project for Drupal 10 conversion was initiated in May 2023 with a project plan that
spanned over two (2) fiscal years and multiple scopes of work, which was finalized in February 2024. The project
scope was to move the website platform from Drupal 8, which is no longer being supported, to Drupal 10 and
update user functionality, navigation, content, and branding.
The final Invoicing for the Web Enhancement Project was turned into the Tourism Division in late February 2024,
and at that time Staff determined that the encumbered funds were insufficient and that the costs of this project
exceeded the established amount in the Agreement for the not-to-exceed amounts. Tourism staff completed review
of previously authorized Web Enhancement projects along with the respective invoices and has determined that the
Agreement’s not-to-exceed amount for these services has been exceeded by $35,151. There are a total of six
outstanding invoices: Website Enhancement Project for Drupal 10 Conversion: 92173 and 98444 and
Miscellaneous Projects: 91141,91139, 91142, and 92745, which total $146,951.10 ($111,800 under the Agreement
and $35,151 exceeding the established limit).
Tourism staff is requesting an after-the-fact approval of $35,151 for payment to Miles Partnership for the six
invoices because the established not-to-exceed amount for Web Enhancement services of $162,240, which was
approved in Agreement 18-7456 was inadvertently exceeded by $35,151. The Web Enhancement amount will
revert back to the initial amount of $162,240 for September 2024 through August 2025 if extension to the
Agreement 18-7456 is approved, which will be brought to the Board as a separate item.
FISCAL IMPACT: The additional funding in the amount of $35,151 is available in the FY 2024 TDC Tourism
Promotion Fund (Fund 1101), Cost Center 101543. The additional funding will be added to the PO 4500227367 in
order to process the payment of the six outstanding invoices.
ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Council
at its meeting on July 16, 2024.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
7.A
Packet Pg. 61
07/16/2024
RECOMMENDATION: To approve an after-the-fact payment to Miles Partnership LLLP for Web Enhancement
projects in the total amount of $35,151 and make a finding that the expenditures promote tourism.
Prepared By: John Melleky, Art and Culture Manager, Tourism Division
ATTACHMENT(S)
1. Miles Partnership - After the Fact Form final atty review (PDF)
2. Miles Partnership Dollars Neededfinal (PDF)
3. Miles Partnership Naples Outstanding Invoices 7.9.24 (PDF)
4. Website Enhancement Invoices (PDF)
5. PO 4500227367 (PDF)
6. Webiste Enhancement Project Gantt Chart (PDF)
7. 4600004707 Website Services 18-7456 (PDF)
8. 18-7456MilesPartnership_1of2_1YrRenewal (PDF)
9. 18-7456MilesPartnership_2of2_1YrRenewal (PDF)
10. 18-7456WebsiteServicesExtLtrsigned (PDF)
7.A
Packet Pg. 62
07/16/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.A
Doc ID: 29104
Item Summary: Recommendation to approve an after-the-fact payment for to Miles Partnership, LLLP for Web
Enhancement projects in the total amount of $35,151 and make a finding that the additional expenditures promote
tourism.
Meeting Date: 07/16/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/09/2024 4:15 PM
Submitted by:
Title: – Tourism
Name: Jay Tusa
07/09/2024 4:15 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 07/09/2024 4:17 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
07/09/2024 4:43 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 07/09/2024 4:44 PM
Tourism John Melleky Tourism Review Completed 07/09/2024 5:15 PM
Corporate Business Operations Jennifer Leslie Financial Operations Review Skipped 07/10/2024 12:11 PM
Tourism Sandra Rios Tourism Review Completed 07/10/2024 4:13 PM
Office of Management and Budget Christopher Johnson OMB Completed 07/11/2024 8:32 AM
Tourism Jay Tusa Tourism Director Review Completed 07/11/2024 9:04 AM
County Attorney's Office Colleen Greene Attorney Review Completed 07/11/2024 11:15 AM
Tourism Jay Tusa Tourism Director Review Completed 07/11/2024 12:04 PM
County Manager's Office Jennifer Leslie Deputy County Manager Skipped 07/12/2024 9:29 AM
County Manager's Office Ed Finn Deputy County Manager Completed 07/12/2024 12:21 PM
Tourist Development Council Paul Beirnes Meeting Pending 07/16/2024 9:00 AM
7.A
Packet Pg. 63
Instructions
After the Fact Form
As per section 21 of the Procurement Manual, all purchases shall be consistent and in compliance with the Procurement
Ordinance (2017-08). Should work be authorized or purchases made that is inconsistent with County policy, procedure, or
contract terms, an After-the-Fact Procurement Form is required. This includes purchases made in advance of a Purchase Order,
when a Purchase Order is required to authorize such activity, and purchases made under an expired contract, or for goods and
services not covered by the current contract or purchase order. All such “After the Fact Procurements” will be reported to the
County Manager.
Requester Name: Division:
Division Director: Vendor Name:
Amount: Contract #: Purchase Order:
Why is this deemed a non-compliant purchase? Choose one.
Contract Ordinance Manual P-Card Other
Details of Purchase: Explain the circumstances behind this purchase.
Action Required: What are you asking to be done to remedy the situation, include list of invoices if applicable?
Corrective/Preventive Action: What action is being taken to prevent this violation from re-occurring?
The requestor affirms that to the best of their knowledge the information provided in this document is true.
Requested by: Signature: Date:
Division Director: Signature: Date:
Department Head: Signature: Date:
Reviion#1: February 2024
7.A.a
Packet Pg. 64 Attachment: Miles Partnership - After the Fact Form final atty review (29104 : Miles Partnership Additional Funding)
Miles Partnership Invoice Tracking
Purchase Order total line
Amount Left
on PO Line
Project
Inv 92173
Project
Inv 9844
inv 94511
Feb
inv 95843
March
inv 97363
April May June July Aug
inv
91141
inv
91139
inv
91142
inv
92745
Total Exp
on PO Line $ Needed
Account Mgt $16,380 $2,340 $2,340 $2,340 $2,340 $2,340 $2,340 $0 $14,040 $2,340
Web Analytics $11,300 $1,300 $1,300 $1,300 $1,300 $1,300 $1,300 $0 $7,800 $3,500
SEO Services $7,810 $1,430 $1,430 $1,430 $1,430 $1,430 $1,430 $0 $8,580 -$770
Art and Design $16,800 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $0 $14,400 $2,400
Website Maint $18,200 $2,600 $2,600 $2,600 $2,600 $2,600 $2,600 $0 $15,600 $2,600
Hosting $9,800 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $0 $8,400 $1,400
Web Enhancements $111,800 $77,155 $63,946 $1,300 $1,300 $1,950 $1,300 $146,951 -$35,151
Total $192,090 $77,155 $63,946 $11,470 $11,470 $11,470 $11,470 $11,470 $11,470 $0 $1,300 $1,300 $1,950 $1,300 $215,771 -$23,681
7.A.b
Packet Pg. 65 Attachment: Miles Partnership Dollars Neededfinal (29104 : Miles Partnership Additional Funding)
List From Miles Partnership
Invoice Number Invoice Description Invoice Amount
91139 December 2023 Content Optimizations 1,300.00$
91141 December 2023 Branding Collaboration 1,300.00$
91142 December 2023 Accessibility 1,950.00$
92173 December 2023 Website Services 77,155.00$
92745 January 2024 Content Optimizations 1,300.00$
94511 February 2024 Monthly Services 11,470.00$
95843 March 2024 Monthly Services 11,470.00$
97363 April 2024 Monthly Services 11,470.00$
98444 January 2024 Website Services 63,946.00$
98812 May 2024 Monthly Services 11,470.00$
7.A.c
Packet Pg. 66 Attachment: Miles Partnership Naples Outstanding Invoices 7.9.24 (29104 : Miles Partnership Additional Funding)
7.A.d
Packet Pg. 67 Attachment: Website Enhancement Invoices (29104 : Miles Partnership Additional Funding)
7.A.d
Packet Pg. 68 Attachment: Website Enhancement Invoices (29104 : Miles Partnership Additional Funding)
7.A.d
Packet Pg. 69 Attachment: Website Enhancement Invoices (29104 : Miles Partnership Additional Funding)
7.A.d
Packet Pg. 70 Attachment: Website Enhancement Invoices (29104 : Miles Partnership Additional Funding)
7.A.d
Packet Pg. 71 Attachment: Website Enhancement Invoices (29104 : Miles Partnership Additional Funding)
7.A.d
Packet Pg. 72 Attachment: Website Enhancement Invoices (29104 : Miles Partnership Additional Funding)
7.A.e
Packet Pg. 73 Attachment: PO 4500227367 (29104 : Miles Partnership Additional Funding)
7.A.e
Packet Pg. 74 Attachment: PO 4500227367 (29104 : Miles Partnership Additional Funding)
Tourism Website Enhancement Project Gantt Chart
Scopes February March April May June July August Sept October Nov Dec January February March
Research & Findings
Discovery Deliverables &
Management
UX/UI & Design
Design
Content Design & Development
Development Phase 1
Development Phase 2
Development Phase 3
Site Quality Assurance (QA)
Final Site QA & Pre-Launch
Preparation
Post Launch Support
7.A.f
Packet Pg. 75 Attachment: Webiste Enhancement Project Gantt Chart (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 76Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 77Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 78Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 79Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 80Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 81Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 82Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 83Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 84Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 85Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 86Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 87Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 88Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 89Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 90Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 91Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 92Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 93Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 94Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 95Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 96Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 97Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 98Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 99Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 100Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 101Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 102Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 103Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 104Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 105Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 106Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 107Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 108Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 109Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 110Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 111Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 112Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 113Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 114Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 115Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 116Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 117Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 118Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 119Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
7.A.gPacket Pg. 120Attachment: 4600004707 Website Services 18-7456 (29104 : Miles Partnership Additional Funding)
COUNTY MANAGER OPERATIONS
Procurement Services Division
3295 Tamiami Trail East, Naples, Florida 34112
Phone: 239.252.8407
12/16/2021
David Burgess, President
Miles Partnership, LLLP
6751 Professional Pkwy, W Suite 200
Sarasota, Fl 34240
Via Email: David.Burgess@MilesPartnership.com
RE: Contract Renewal for # 18-7456 “Website Services”
Dear Mr/s. Burgess:
Collier County would like to renew the above contract under the same terms and conditions for
an additional one (1) year period in accordance with the renewal clause in the contract.
If you are agreeable, please indicate your intentions by providing the information requested below
and executing the acceptance section:
_______
I am agreeable to renewing the above referenced contract under the
same terms, conditions, and pricing as the existing contract.
_______
I am not agreeable to the renewal of this contract.
By executing the section below, this contract will be in effect from 02/12/2022 until 02/11/2023.
Acceptance of Contract Renewal
Company Name
Company Signature
Print Name
Signature Date
DocuSign Envelope ID: E9C253AC-5F7B-4213-87F2-73B98B58DDAE
Miles Partnership, LLLP
David Burgess
12/22/2021
7.A.h
Packet Pg. 121 Attachment: 18-7456MilesPartnership_1of2_1YrRenewal (29104 : Miles Partnership Additional Funding)
COUNTY MANAGER OPERATIONS
Procurement Services Division
3295 Tamiami Trail East, Naples, Florida 34112
Phone: 239.252.8407
Page 2 of 2
RE: Contract Renewal for # 18-7456 “Website Services”
Updated Contact Information
(Only if addressee information on the first page is incorrect)
Contact Name _________________________________________________________
Telephone
Number
_________________________________________________________
FAX Number _________________________________________________________
Email Address _________________________________________________________
Collier County Procurement Services is pleased to announce, it has partnered with BidSync to
provide Free web-based Bidding services to its vendors, suppliers, and contractors.
We are now “live on the new bidding platform. Register today at www.bidsync.com.
For Registration Assistance, please contact BidSync customer service at
800-990-9339 Or email: support@bidsync.com.
Please return this letter to the Procurement Services Division with your response no later than
12/26/2021. You may email your response to email Renewals@colliercountyfl.gov . If you have
any questions you may contact me at 239-252-8407.
Respectfully,
Sue Zimmerman, CPM
Contract Manager – Procurement Services Division
C: C.J. Kammerer, CMO: Business Operations: Tourism
DocuSign Envelope ID: E9C253AC-5F7B-4213-87F2-73B98B58DDAE
7.A.h
Packet Pg. 122 Attachment: 18-7456MilesPartnership_1of2_1YrRenewal (29104 : Miles Partnership Additional Funding)
December 1, 2022
David Burgess, President
Miles Partnership, LLLP
6751 Professional Pkwy, W Suite 200
Sarasota, Fl 34240
Via Email: David.Burgess@MilesPartnership.com
RE: Contract Renewal for # 18-7456 “Website Services”
Dear Mr/s. Burgess:
Collier County would like to renew the above contract under the same terms and conditions for
an additional one (1) year period in accordance with the renewal clause in the contract.
If you are agreeable, please indicate your intentions by providing the information requested below
and executing the acceptance section:
_______
I am agreeable to renewing the above referenced contract under the
same terms, conditions, and pricing as the existing contract.
_______
I am not agreeable to the renewal of this contract.
By executing the section below, this contract will be in effect from 2/12/2023 until 2/11/2024.
Acceptance of Contract Renewal
Company Name
Company Signature
Print Name
Signature Date
Page 2 of 2
DocuSign Envelope ID: 13C3D044-DFF5-4614-814D-7A67BA358E98
David Burgess
Miles Partnership, LLLP
12/5/2022
7.A.i
Packet Pg. 123 Attachment: 18-7456MilesPartnership_2of2_1YrRenewal (29104 : Miles Partnership Additional Funding)
RE: Contract Renewal for # 18-7456 “Website Services”
Updated Contact Information
(Only if addressee information on the first page is incorrect)
Contact Name _________________________________________________________
Telephone
Number
_________________________________________________________
FAX Number _________________________________________________________
Email Address _________________________________________________________
Collier County Procurement Services is pleased to announce, it has partnered with BidSync to
provide Free web-based Bidding services to its vendors, suppliers, and contractors.
We are now “live on the new bidding platform. Register today at www.bidsync.com.
For Registration Assistance, please contact BidSync customer service at
800-990-9339 Or email: support@bidsync.com.
Please return this letter to the Procurement Services Division with your response no later than
12/6/2022. You may email your response to email Renewals@colliercountyfl.gov . If you have
any questions you may contact me at 239-252-8407.
Respectfully,
Sue Zimmerman, CPM
Contract Manager – Procurement Services Division
C: C.J. Kammerer, CMO: Business Operations: Tourism
DocuSign Envelope ID: 13C3D044-DFF5-4614-814D-7A67BA358E98
7.A.i
Packet Pg. 124 Attachment: 18-7456MilesPartnership_2of2_1YrRenewal (29104 : Miles Partnership Additional Funding)
3295 Tamiami Trail East, Naples, Florida 34112
Phone: 239.252.8407
July 28, 2023
David Burgess, President
Miles Partnership, LLLP
6751 Professional Pkwy, W Suite 200
Sarasota, Fl 34240
Via Email: David.Burgess@MilesPartnership.com; Lauren.Bourgoing@milespartnership.com
RE: Extension of Contract for #18-7456 “Website Services” (Tourism) (the “Agreement”)
Mr. Burgess:
As communicated with Ms. Bourgoing, the above contract will expire February 11, 2024. In order
to maintain required service levels in the interim, we request an extension of this contract as
provided for in the Collier County Procurement Ordinance, and set forth in Section 1 of the
Agreement, until August 9, 2024 or until the new contract is awarded and fully executed,
whichever is sooner. The existing contract will be terminated on issuance of the new contract.
However, any Purchase Order/Work Order that extends beyond the expiration date of the original
contract will survive and remain subject to the terms and conditions of that contract until the
completion or termination of the Purchase Order/Work Order.
If you are agreeable to extension of the referenced contract, please indicate your intentions by
providing the appropriate information as requested below, and signed the acceptance that follows:
_X___ I am agreeable to extending the present contract for the time-
period indicated under the same terms and conditions as the existing contract.
_____ I am not agreeable to extension of this contract.
Your prompt attention is urgently requested. Please return this letter to the Procurement Services
Division with your response by August 4, 2023. You may email your response to:
Renewals@colliercountyfl.gov . If you have any questions you may contact 239-252-8407.
Regards,
Sue Zimmerman, CPM
Contract Manager – Procurement Services Division
ZimmermanSue Digitally signed by
ZimmermanSue
Date: 2023.07.28 10:21:08 -04'00'
7.A.j
Packet Pg. 125 Attachment: 18-7456WebsiteServicesExtLtrsigned (29104 : Miles Partnership Additional Funding)
3295 Tamiami Trail East, Naples, Florida 34112
Phone: 239.252.8407
RE: Extension of Contract for #18-7456 “Website Services” (Tourism)
Page 2 of 2
Acceptance:
Miles Partnership, LLLP
Contractor/Vendor
By: _____________________________
Signature
___David Burgess, President & CEO___
Name and Title
Date: __July 28, 2023________________
C: Tourism
PLEASE NOTE: Each Agreement, including this Extension, must be signed by an authorized officer of the
corporate entity. The authorized officer or person executing the Agreement must be listed in the Florida
Department of State, Division of Corporations’ registration website (Sunbiz copy attached). If the person
signing does not appear in the Sunbiz record, please provide either a Corporate Resolution, Limited Power of
Attorney, Secretary’s Certificate, or notarized letter from one of the listed principals giving that person
signature authority.
7.A.j
Packet Pg. 126 Attachment: 18-7456WebsiteServicesExtLtrsigned (29104 : Miles Partnership Additional Funding)
07/16/2024
EXECUTIVE SUMMARY
Recommendation to approve a request from Collier County Parks and Recreation Division for Tourist
Development Tax funding for a Tourism Impact Study for the Sun-N-Fun Lagoon in an amount not to
exceed $50,000 and make a finding that this expenditure promotes tourism.
OBJECTIVE: To obtain approval of a Collier County Parks and Recreation Division Tourist Development
Council (TDC) request for a Tourism Impact Study concerning the Sun-N-Fun Lagoon in an amount not to exceed
$50,000.
CONSIDERATIONS: The Collier County Parks and Recreation Division seeks to obtain TDC grant funding to
supplement local funding for the Sun-N-Fun Lagoon based on an independent professional analysis performed at
the expense of the Tourist Development Council, demonstrating the facility's positive impact on tourist -related
businesses in the county.
The Sun-N-Fun Lagoon is a publicly owned and operated water park located in the North Collier Regional Park
with several features, including a Wading Pool, Lazy River, Activity Pool, Interactive Water Feature, Family Pool,
Major Slide feature, and Dive Pool. The facility is undergoing major renovations in advance of a grand re -opening
expected in 2025, and Staff has been charged with evaluating the Tourism benefit provided by the facility in order
to support future TDC Grant funding requests for capital infrastructure, operating expenses, and promotion for the
Sun-N-Fun Lagoon.
The Parks and Recreation Division will contract a professional consultant to conduct a Tourism Impact Study. The
consultant will return to the TDC to present the study's results and potential grant request based on those results.
FISCAL IMPACT: Funding in the amount of $50,000 is available within the Tourist Development Council
Promotion Budget Fund (1101). The source of funds is the Tourist Development Tax.
GROWTH MANAGEMENT IMPACT: This project has no direct impact on the County’s Growth
Management Plan.
ADVISORY BOARD RECOMMENDATIONS: This item will be presented to the Tourist Development
Council (TDC) at its regularly scheduled meeting on July 16, 2024.
LEGAL CONSIDERATIONS: The Parks and Recreation proposal for funding includes capital improvements
for Collier County’s Sun-N-Fun Lagoon. To be eligible for tourist development tax funding, Section
125.0104(5)(a)(6)(e), Fla. Stat., requires that “an independent professional analysis, performed at the expense of
the county tourist development council, demonstrates the positive impact of the infrastructure project on tourist -
related businesses in the county.” This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To approve a request from Collier County Parks and Recreation Division for Tourist
Development Tax funding for a Tourism Impact Study for the Sun-N-Fun Lagoon in an amount not to exceed
$50,000 and make a finding that this expenditure promotes tourism.
Prepared By: Ed Finn, Deputy County Manager
ATTACHMENT(S)
1. 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (PDF)
7.B
Packet Pg. 127
07/16/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.B
Doc ID: 29381
Item Summary: Recommendation to approve a request from Collier County Parks and Recreation Division for
Tourist Development Tax funding for a Tourism Impact Study for the Sun -N-Fun Lagoon in an amount not to
exceed $50,000 and make a finding that this expenditure promotes tourism.
Meeting Date: 07/16/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/10/2024 9:59 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
07/10/2024 9:59 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 07/10/2024 10:25 AM
Tourism John Melleky Tourism Review Completed 07/10/2024 3:57 PM
Tourism Sandra Rios Tourism Review Completed 07/10/2024 4:17 PM
Corporate Business Operations Jennifer Leslie Financial Operations Review Skipped 07/11/2024 8:10 AM
Office of Management and Budget Christopher Johnson OMB Completed 07/11/2024 8:33 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 07/11/2024 11:42 AM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
07/11/2024 11:56 AM
Tourism Jay Tusa Tourism Director Review Completed 07/11/2024 12:03 PM
Tourism Jay Tusa Tourism Director Review Completed 07/11/2024 12:04 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/11/2024 2:52 PM
County Manager's Office Ed Finn Deputy County Manager Completed 07/12/2024 12:18 PM
County Manager's Office Geoffrey Willig Deputy County Manager Skipped 07/12/2024 12:19 PM
Tourist Development Council Paul Beirnes Meeting Pending 07/16/2024 9:00 AM
7.B
Packet Pg. 128
SUN-N-FUN LAGOON
1
7.B.a
Packet Pg. 129 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
Today’s Objective:
•OBJECTIVE: To obtain approval of a Tourist
Development Council (TDC) grant request for
a Tourism Impact Study to evaluate the positive
impact Sun-N-Fun Lagoon has on tourist-
related businesses in Collier County:
•Positive findings from the Tourism Impact
Study would allow the future consideration of
the use of TDC funds for Sun-N-Fun Lagoon:
•Capital Renovation and Enhancements
•Promotion of the Destination and Sun-N-
Fun Lagoon
•Costs of Operation
2
7.B.a
Packet Pg. 130 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
Sun-N-Fun Lagoon
•Activity Pool
•Family Pool
•Dive Pool
•Wading Pool
•Interactive Water Feature
•Lazy River
•Slide Tower and Stairs
3
7.B.a
Packet Pg. 131 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
District #2
Project #80421
Project Manager Dayne Atkinson
Customer Parks and Recreation
Fund 3063
Scope:
Conduct a structural evaluation of the Sun-N-Fun Lagoon slide
stair and tower. The objective is to assess the current condition
of the structure, identify any structural deficiencies or concerns,
and prepare a technical memorandum outlining the findings.
Additionally, the project includes the preparation of repair
drawings, making the repairs to the slide structure and replacing
the exiting wooden shade structure.
Design Budget $75,000 Est
Const Budget $750,000 Est
Total Budget $825,000 Est
Arch/Eng TRC Worldwide
Contractor TBD
Const Admin TBD
Project Stage Design
Next Steps/Current Challenges Updated: 7/9/2024
•100% design documents – 7/15
•Monthly meetings with design team are occurring
Progress
•Assessment results – 4/15
•Assessment completed – 2/28
•Kick off meeting with TRC – 2/8
•NTP issued to TRC Worldwide – 1/29
•Work Order to Procurement – 1/10
•Revised proposal from TRC Worldwide – 12/11
•Revisions requested on proposal – 12/4
•Proposal from TRC Worldwide – 11/30
•Received rotation for structural – TRC Worldwide – 10/31
NCRP – SUN AND FUN SLIDE TOWER AND STAIRS
Changes to Planned Schedule:
•78-day delay
•18 days due to internal miscommunication
•60 days in design based on consultant's schedule
•Established Schedule – 12/12/23
100%
50%
0%
0%
0%
0%
0%
11/1/23 1/30/24 4/29/24 7/28/24 10/26/24 1/24/25 4/24/25 7/23/25 10/21/25 1/19/26 4/19/26
Design Procurement
Design
Permitting
Construction Procurement
Long Lead Materials
Construction
Closeout
4
7.B.a
Packet Pg. 132 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
District #2
Project #80421
Project Manager Dayne Atkinson
Customer Parks and Recreation
Fund 3063
Scope:
•Repair and replacement of Lazy River main drains.
•River suction vault repair details, suction vault serving Lazy
River pumps in Pump Building #3.
•River main drains grates, remove and replace with
manufactured Virginia Graeme Baker (VGB) compliant main
drains.
•New PVC pipe header in Pump Building #3, to replace existing
SS header
Design Budget $30,260 Est (Includes IWF basin)
Const Budget $200,000 Est
Total Budget $230,260 Est
Arch/Eng Water Technology
Contractor TBD
Const Admin TBD
Project Stage Construction Solicitation
Next Steps/Current Challenges Updated: 7/9/2024
•Pending Strategist assignment – 7/15
•Pending Dayne for permit status
•Monthly meetings with design team are occurring
Progress
•Submit solicitation to Procurement – 5/30
•Permit submittal to GMD – 5/31
•Submit to FM CIP Admin Team – 5/22
•EOR Opinion of probable cost – 4/16
•100% design due – 4/5
•Design kickoff meeting held – 2/13
•NTP issued to Water Technology – 2/12
•WO submitted to Procurement – 2/9
•Revised proposal from Water Technology – 2/5
•Design schedule from Water Technology – 1/19
•Direct select for WTI submitted to procurement – 12/4
•Project Approval form submitted – 11/8
NCRP – SUN AND FUN LAZY RIVER MAIN DRAINS
Changes to Planned Schedule:
•107-day delay from the baseline schedule
•32-day delay in receiving the proposal and
subsequent revisions from Water Technology
•15-day delay in submitting to Procurement
•60-day delay for revised Construction Procurement
estimated timeline (6 months vs 8 months)
•Established Schedule – 12/12/23
100%
100%
5%
0%
0%
0%
0%
11/1/23 12/31/23 2/29/24 4/29/24 6/28/24 8/27/24 10/26/2412/25/24 2/23/25 4/24/25 6/23/25 8/22/25 10/21/25
Design Procurement
Design
Permitting
Construction Procurement
Long Lead Materials
Construction
Closeout
5
7.B.a
Packet Pg. 133 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
District #2
Project #80384
Project Manager Dayne Atkinson
Project Sponsor Parks and Recreation
Fund Unfunded
Scope: Repairs to the actual pool vessel, embeds, and limited
piping around the perimeter of the river. The major work scope is
the demolition of the top 1.5’ to 2’ of the pool wall/bond beam
and replacement of the pool wall and replacement of all pool
finishes (tile and quartz aggregate),. Additional scope includes
replacement of the existing incandescent underwater lights with
new LED fixtures and replacement of the wall eyeball inlets and
1.5” lateral piping.. Expansion joint repair and new water
activities are also included.
Design Budget $200,000 Est
Const Budget $4,100,000 Est
Total Budget $4,300,000 Est
Arch/Eng Water Technology
Contractor TBD
Const Admin N/A
Project Stage On-Hold
Next Steps/Current Challenges Updated: 2/26/2024
•Project pending funding identification
•Completion of project approval form once funding is identified
Progress:
•Design has been completed for this repair
NCRP – SUN AND FUN
LAZY RIVER REPAIR
Changes to Planned Schedule:
•No schedule has been developed for this project yet since it is
pending funding.
100%
100%
0%
0%
0%
0%
0%
11/1/23 12/31/23 2/29/24 4/29/24 6/28/24 8/27/24 10/26/24 12/25/24
Design Procurement
Design
Permitting
Construction Procurement
Long Lead Materials
Construction
Closeout
UNFU
N
D
E
D
6
7.B.a
Packet Pg. 134 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
District #2
Project #80384
Project Manager Dayne Atkinson
Customer Parks and Recreation
Fund 3062
Scope:
The project involves repairing and/or replacing the existing
geothermal system at Sun and Fun. This includes an assessment
to identify and address any issues with the current system, as
well as the installation of new components or a complete
replacement if deemed necessary. The goal is to restore the
geothermal system.
Design Budget N/A
Const Budget $320,000
Total Budget $320,000
Arch/Eng N/A
Contractor TBD
Const Admin TBD
Project Stage Design Procurement
Next Steps/Current Challenges Updated: 6/19/2024
•PO to WSA –
•Assessment of wells need to be completed before solicitation will
be advertised.
Progress
•Procurement approval of WSA direct select – 5/10
•Submitted direct select for WSA to do well assessments – 4/30
•Proposal from WSA – 4/22
•Additional information submitted to Procurement for solicitation –
3/6
•Comments received from Procurement asking for additional
information – 2/20
•Formal solicitation request submitted to Procurement – 2/12
•Developed draft scope of work – 1/29
•Waiver rejected by Procurement – 1/24
•Draft executive summary, revised requested waiver limit to $500k
•Received proposal from Symbiont
NCRP – SUN AND FUN GEOTHERMAL SYSTEM REPAIR
Changes to Planned Schedule:
•154-day delay was necessary to assess the groundwater wells,
ensuring their inclusion in the solicitation's scope
•60-day delay for revised Construction Procurement estimated
timeline (6 months vs 8 months)
•90-day delay added for permitting
•Re-baseline schedule due to change procurement approach
(formal solicitation vs wavier increase) – 2/2
80%
0%
0%
0%
0%
0%
0%
12/31/23 3/30/24 6/28/24 9/26/24 12/25/24 3/25/25 6/23/25 9/21/25 12/20/25 3/20/26 6/18/26
Design Procurement
Design
Permitting
Construction Procurement
Long Lead Materials
Construction
Closeout
7
7.B.a
Packet Pg. 135 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
District #2
Project #80384
Project Manager Dayne Atkinson
Customer Parks and Recreation
Fund 3062
Scope:
Pump House #1 – 4 new pump skids, relocate one pump skid
(20+ hp), bond 17 motors and replace 17 motor starters with 17
VFD drives.
Pump House #2 – Remove 3 starters and replace with VFDs and
24/7 timer, replace 3 oversized 70a breakers with 50a breakers
and bond 3 motors.
Pump House #3 – Remove, rebuild and reinstall 4 Vertical Pumps
and bond 5 motors
Pool Lighting Equipment Rack – Rebuild deteriorated exiting
electrical rack for pool lighting.
Design Budget N/A
Const Budget $250,000 to $750,000 Est
Total Budget $250,000 Est
Arch/Eng CPH
Contractor EB Simmonds and Mader Electric
Const Admin N/A
Next Steps/Current Challenges Updated: 6/19/2024
•CO to BCC – 8/13
•Issue approved CO to CPH – 8/23
•The electric motors for the 20 hp pumps have manufacture delivery
timeline in Q1/2025. Mader to propose comparable 20 hp motor
for pumps.
Progress
•Change Order proposal from CPH for electrical design and
permitting –7/2
•PO to Mader for (2) 60 hp – 5/9
•Received proposal from Mader for (5) 20 hp pumps. PO to be
issued – 4/19
•PO to Simmonds to provide 75 hp VFD’s in PH 1 – 3/20
•Mader reinstalled 100hp and 150 hp pump – 3/26
•PO to Mader for repair of vertical pumps – 3/19
•Proposal received from Mader for repair on 100 hp, 150 hp and (2)
75 hp pumps – 3/5
•PO Modification for Simmonds for VFD enclosures requested
•Mader removed the (3) 75hp from PH3 – 2/16
•Mader removed the 100 hp and 150 hp pumps from PH3 – 2/9
NCRP – SUN AND FUN
PUMP REPAIRS AND REPLACEMENT
Changes to Planned Schedule:
•Established Schedule – 12/12/23
Pump House #1Pump House #3
0%
0%
0%
90%
60%
20%
0%
11/1/23 12/16/23 1/30/24 3/15/24 4/29/24 6/13/24 7/28/24 9/11/24 10/26/24 12/10/24
Design Procurement
Design
Permitting
Construction Procurement
Long Lead Materials
Construction
Closeout
8
7.B.a
Packet Pg. 136 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
Recommendation
9
•RECOMMENDATION: To approve a request
from Collier County Parks and Recreation
Division for Tourist Development Tax funding
for a Tourism Impact Study for the Sun-N-Fun
Lagoon in an amount not to exceed $50,000 and
make a finding that this expenditure promotes
tourism.
7.B.a
Packet Pg. 137 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
Questions and Discussion
10
7.B.a
Packet Pg. 138 Attachment: 2024.07.098_SUN-N-FUN LAGOON Presentation v2 (29381 : Sun-N-Fun
07/16/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 9.A
Doc ID: 29306
Item Summary: Marketing Partner Reports
Meeting Date: 07/16/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/02/2024 9:55 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
07/02/2024 9:55 AM
Approved By:
Review:
Tourism Jay Tusa Tourism Division Completed 07/02/2024 1:22 PM
Corporate Business Operations Geoffrey Willig Financial Operations Review Skipped 07/02/2024 9:55 AM
Tourism Geoffrey Willig Tourism Review Skipped 07/02/2024 9:55 AM
Tourism Sandra Rios Tourism Review Completed 07/02/2024 2:05 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
07/02/2024 2:52 PM
Office of Management and Budget Christopher Johnson OMB Completed 07/03/2024 10:12 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 07/09/2024 11:56 AM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 12:06 PM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 3:05 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/09/2024 4:32 PM
County Manager's Office Ed Finn Deputy County Manager Completed 07/11/2024 7:08 PM
County Manager's Office Jennifer Leslie Deputy County Manager Skipped 07/12/2024 8:10 AM
Tourist Development Council Paul Beirnes Meeting Pending 07/16/2024 9:00 AM
9.A
Packet Pg. 139
Monthly Report | May 2024
2024
1
9.A.a
Packet Pg. 140 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Table of Contents
1.Zartico: Visitor Summary & Insights: pgs. 4-10
2.Social Media: pgs. 11-15
3.Email: pgs. 16-19
4.Media Review: pgs. 20-29
5.Digital Media Insights: pgs. 30-39
ParadiseAdv.com 2
9.A.a
Packet Pg. 141 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
3
1
Zartico
Visitor Insights
9.A.a
Packet Pg. 142 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Zartico: Visitor Insights | Summary
4
●Out of state visitors made up 58.4% of visits and 83.3% of overall spend in May 2024. In-state visitors made up 41.6% of
visits and 16.7% of overall spend. Out of State visitation outperformed in-state stats for visitor spending significantly for the
fifth consecutive month showcasing the success of peak season.
●Opposite from last month, the destination welcomed slightly more overnight visitors (51%) versus day-visitors (49%) in May.
●Chicago, IL DMA continues to rank #1 in top spending market in the destination followed by Miami-Fort Lauderdale
keeping and New York, NY. Chicago visitors spent more on dining and retail.
●Los Angeles, CA made to the rank for Top Spending Markets for the first time with a Spending Avg. of $101K
Miami-Ft Lauderdale overnight visitors continues to rank #1 in top visitation for the month of May. Followed by Tampa-St
Petersburg, FL and Orlando, FL. Chicago, IL DMA and New York, NY were the top 2 out-of-state visitors.
●Both in-state and out of state visitors made Mercato Shops the top visited place in May followed by JW Marco Island and
The Esplanade on Marco Island.
ParadiseAdv.com
9.A.a
Packet Pg. 143 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Zartico: Visitor Insights | Visitor Flow and Spending
5
ParadiseAdv.com
9.A.a
Packet Pg. 144 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
6
Zartico: Visitor Insights | Trip Type and Origin
ParadiseAdv.com
9.A.a
Packet Pg. 145 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Zartico: Visitor Insights | Spending and HHI
7
ParadiseAdv.com
9.A.a
Packet Pg. 146 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Zartico: Visitor Insights | Website
8
ParadiseAdv.com
9.A.a
Packet Pg. 147 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Zartico: Visitor Insights | Market Index Over Time
9
ParadiseAdv.com
The Market Index looks at the relationship between website traffic, destination visitation, and visitor spending from those
origin markets. All data values scaled 0-100 with 100 being the top value in any category. The individual components are
averaged together (simple average) to create the Index. Your home market DMA is excluded from this insight.
9.A.a
Packet Pg. 148 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Zartico: Visitor Insights | Visitor Economy Index Over Time
10
ParadiseAdv.com
The Visitor Economy Index measures the year-over-year percent change across several data sources and combines them
to give you a clearer view of how your destinations tourism economy is doing compared to the same month in the
previous year. Anything above 0% means that month's performance is ahead of the previous year. Anything below 0%
indicates that months performance is below the previous year. Data inputs include: visitor device count (Near), visitor
cardholder count (Affinity), visitor cardholder spend (Affinity) monthly hotel demand or occupancy (STR) IF you subscribe,
and short-term lodging revenue or ADR (AirDNA) IF you subscribe.
9.A.a
Packet Pg. 149 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
11
2
Social Media
9.A.a
Packet Pg. 150 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
12
Social Media (Organic) - Summary
●Implemented annual content strategy across all social
media platforms.
●Conducted day-to-day operations, including but not
limited to content creation, content curation, and
reporting/analysis, etc.
●Completed the May 2024 content calendars to be
shared across social media platforms.
●Established Facebook LIVE and Instagram Story topics
for Client to implement in May 2024.
●Supported Client in community management, social
listening, optimization, and reporting/analysis, etc.
ParadiseAdv.com
9.A.a
Packet Pg. 151 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Organic Social | Facebook
13
+359 Net Follower Growth
59,588 Followers
23.6K Engagement
250.4% Increase
2.9MM Impressions
10.4% Decrease
●In May, Facebook metrics showed significant growth with a 250% engagement increase accompanied by a rise in
followers. However, there was a slight dip in impressions, which can be attributed to Meta's algorithm shift prioritizing
paid placements. Despite this, overall engagement remained strong, highlighting the effectiveness of our content
strategy.
●The top performing posts were Naples, FL Best Place to Live 2024, Lola 41, and Edgewater Beach Hotel.
9.A.a
Packet Pg. 152 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Organic Social | Instagram
14
21,100 Followers
1.9K Engagement
4.9MM Impressions
+233 Net Follower Growth
32.1% Increase
16.8% Decrease
●In May, Instagram metrics showed an increase almost all metrics.. However, there was a slight dip in impressions, which
can be attributed to Meta's algorithm shift prioritizing paid placements. Despite this, overall engagement remained
strong, highlighting the effectiveness of our content strategy.
●The top performing posts were a Alamo Drafthouse Reel, Naples FL Best Place to Live 2024 Reel, and May Events
Roundup.
22K Video Views
61.7% Increase
9.A.a
Packet Pg. 153 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
Content Captures
During the month of May we captured content for Lola 41, Smallwood Store, Wootens Airboat Tours, Capri Fish House, and
Smith House.
9.A.a
Packet Pg. 154 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
16
3
Email
9.A.a
Packet Pg. 155 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com17
Email | Consumer E-Scapes
Topic: Outdoor Activities
Subject Line: Unforgettable Summers Begin In
Naples, Marco Island and the Everglades
Most-Clicked Link: Live Beach Cam Open Rate CTO RateRecipients
24.72 4.42%54,094
9.A.a
Packet Pg. 156 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
Email | Meetings E-Scapes
Subject Line: Host Your Corporate Events
on Florida’s Paradise Coast
Most-Clicked Link: Subject Line
Open Rate CTO RateRecipients
20.91%
Owned
19.63%
Paid
0.54%
Owned
15.22%
Paid
4,668
Owned
125,000
Paid
Subscriber List 4,668 / Paid List 125.000
18
9.A.a
Packet Pg. 157 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
Email | Subscribers
New subscribers are collected from ParadiseCoast.com, then
manually imported and organized.
Unsubscribes, Hard Bounces (inactive addresses), and Spam marks
are automatically removed.
Note: Most months we do not receive new sign-ups for the Meetings
list. A negative net change is due to unsubscribes, spam marks, and
hard bounces that are often due to deactivated email addresses
when a subscriber leaves their company.
Meetings List
4,668
Consumer List
54,094
Net Change
(this month)
-510
Net Change
(this month)
-74
19
9.A.a
Packet Pg. 158 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
2
0
4
Media Review
9.A.a
Packet Pg. 159 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
21
Media | Performance
April Performance Highlights:
●Total Estimated Digital Spend: $104,407
●Total Impressions: 3,107,206
●Total Clicks to Site: 145,403
●CTR: 0.53% (more than 5x benchmark)
●Total Completed Video Views: 145,403
●VCR: 73.4% (up 3 percentage points from April )
Top performing media partners for May across all consumer campaigns:
●Once again, Wedding Trade Desk, from the Weddings Campaign, with an
extremely strong 10.5%
●From Arts & Culture, the retargeting of those who attended the Spoleto Festival,
with a 2.8%
●From the Spring/Summer campaign, Garden & Gun with a 1.7%
●From the Always On Campaign, LeadMe, the retargeting banners to those who
received the consumer eScapes email, with a .92%
Industry Benchmarks: CTR: 0.08% VCR: 70%
In May we had seven (7) campaigns running: Always On, Spring/Summer, Arts &
Culture, Meetings, Travel Trade, Weddings, and Canada
9.A.a
Packet Pg. 160 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
22
Media | Creative
Top Banner Creative Set(s):
●The top creative set for May across all campaigns was from the Travel
Trade campaign at a 0.47%.
Industry Benchmarks: CTR: 0.08% VCR: 70%
Top Video:
●In May, both the :30 and :15 version of If Only were running, and this month
the :30 outperformed the shorter version, with a 75%, over benchmark.
9.A.a
Packet Pg. 161 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
23
Media | Meetings Performance
23
This month the Meetings Campaign performed extremely well with four (4) media partners plus LinkedIn
in-market, with the goal of driving visits to https://www.paradisecoast.com/meetings
●GroundTruth
○Geo-fencing campaign targeting (and retargeting) attendees of Global Meeting &
Incentive Travel Exchange in Orlando, held 4/7-4/10
●Engagement Marketing
○Retargeting banners of those who received the eblast that went out on 5/14,
targeted to Corporate Meeting Planners, as well as Tech planners
●AKI Technologies (top performing partner)
○Personalized ads served to both c-suite decision makers, and meeting planners,
at specific moments throughout their day
Total Impressions: 624,453
Total Clicks to Meetings site from digital media: 11,131
Overall CTR 1.78% ( 22x benchmark)
●LinkedIn
○Total Impressions Served: 58.050
○Total Click to site from LinkedIn: 460
○CTR: 0.79%
○LinkedIn Platform Benchmark CTR: 0.44%
9.A.a
Packet Pg. 162 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
24
Media | Performance by Campaign
Industry Benchmarks: CTR: 0.08% VCR: 70%
All campaigns performed at or above benchmark, but the
top Performing Campaigns in May based on CTR are:
●Weddings
●Meetings
●Arts & Culture
9.A.a
Packet Pg. 163 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
25
Paid Search | Performance
Google Paid Search - May 2024 Top Performing Ad Based Off CTR
●Impressions: 231,625
●Clicks: 18,460
●Avg. CTR: 7.97%
●Avg. CPC: $0.46
Campaigns in Market in May:
●Always On In-state
●Always On Out-of-state
●Weddings
●Meetings
●Spanish Campaign
●Canada Campaign
Top Performing CTR Campaign:
Weddings FY24 with a strong CTR of 14.67%CTR Industry benchmark: 4%
CPC Industry benchmark: $1.35
9.A.a
Packet Pg. 164 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
26
Paid Search | Performance
Breakdown Of PPC Campaign Performance
Campaign Impressions Clicks CTR Avg. CPC
Weddings 9,431 1,003 10.64%$0.67
Always On
out-of-state
66,439 5,701 8.58%$0.56
Canada 7,774 706 9.08%$0.85
Meetings 5,268 471 8.94%$1.42
Spanish 107,341 8,008 7.46%$0.26
Always On in-state 35,372 2,571 7.27%$0.53
CPC Industry benchmark: $1.35 I CTR Industry benchmark: 4%
9.A.a
Packet Pg. 165 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
27
Paid Social | Facebook/Instagram Performance
27
In May, the Always On, Weddings, Arts & Culture, Canada, and Spanish
campaigns continued to run. We are still seeing strong metrics across the
board, with all campaigns exceeding the industry benchmark CTR of 0.9%.
We also saw more than 6.5 million impressions this month. We will continue
to monitor for optimization opportunities.
Results:
●Impressions: 6,556,043
●Post Engagements: 79,240
●Clicks: 49,430
●CTR
○Always On: 2.64%
■7% decrease over April
○Weddings: 4.63%
■21% increase from April
○Arts & Culture: 6.54%
■6% decrease over April
○Canada: 3.73%
■7% decrease over April
○Spanish: 4.80%
*Travel industry benchmark: 0.9%
Top Performing Posts
Awareness
Impressions: 1,829,488
Traffic
Clicks: 7,463
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Packet Pg. 166 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
2828
Paid Social | Pinterest Performance
Top Performing Evergreen Creative:
In May, both the Evergreen Always On and Weddings campaigns
continued to run. We did see increases in click-through-rate this
month, but still recommend rotating refreshed Creative for both
campaigns. Top performing Creative remained the same this month.
We will continue to monitor for optimization opportunities.
Results:
●Impressions: 590,884
●Clicks: 5,544
●Evergreen CTR: 0.60%
○11% increase over April
●Weddings CTR: 1.57%
○7% increase over April
●* Benchmark: 0.3%
Top Performing Weddings Creative:
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Packet Pg. 167 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
29
Digital Media ROAS | May
From those exposed to digital advertising in May:
●Adara Impact shows $84,333 in hotel revenue.
●Expedia shows $703,500 in hotel and vacation rental revenue.
●Total Revenue from those exposed to digital advertising in May = $787,833
●We spent $104,407 in digital advertising in May
May ROAS = 7.5X Return on Ad Spend
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Packet Pg. 168 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
3
0
5
Digital Media
Insights*
9.A.a
Packet Pg. 169 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
31
Expedia | Economic Impact & Insights, US Domestic
In May we had two (2) Expedia campaigns running: US domestic in our Always On Campaign and Canada. Below and on the
following pages are the May results, from those exposed to Florida’s Paradise Coast advertising on Expedia (Expedia, VRBO, and
Hotels.com).
In May, Expedia Group showed the following results from those exposed to our advertising:
●The advertising directly drove 1,488 room nights (911 hotel room nights - up month-over-month - and 577 vacation
rental nights - down month-over-month) for a total gross bookings of $528,600
●The largest share of bookings came from VRBO ($243,000) with Expedia second ($230K))Based on these bookings, the
avg hotel room night was $252 and the avg VR room night was $421.
●That $528,600 in gross bookings made for a 57.4 Return on Ad Spend
●255 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $235.
●The largest percentage (44.3%) booked within the week before travel, with only 7.8% booking 90+ days out. We continue
to see trending towards more last minute bookings than we saw earlier in the year
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Packet Pg. 170 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
32
Expedia | Economic Impact & Insights, US Domestic
Flights booked on Expedia from those exposed to advertising
Not many changes in the top 10 markets from
March, other than seeing Philly move up
considerably in the ranking.
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Packet Pg. 171 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
33
Expedia | Economic Impact & Insights, Canada
This is the first full month of reporting from the Canada campaign, which ran on Expedia and VRBO.ca.
In May, Expedia Group showed the following results from those exposed to our advertising in Ontario:
●The advertising directly drove 366 room nights (38 hotel room nights and 328 vacation rental nights) for a total gross
bookings of $174,900.
●Vacation Rentals are up considerably from 200 room nights in April
●The largest share of bookings came from VRBO ($123K) with Expedia second ($52K)
●That $174,900 in gross bookings made for a 36 Return on Ad Spend
●172 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $257 with most
bookings out of Toronto Pearson (YYZ).
●The largest percentage (25.6%) booked 90+ days out from travel, boding well for the remainder of the summer. The
second largest percentage (21.5%) booked 31-60 days out.
9.A.a
Packet Pg. 172 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
36
Adara IMPACT | Economic Impact & Insights
From those exposed to our digital advertising in May, the following results were shown.
9.A.a
Packet Pg. 173 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
36
Adara IMPACT | Economic Impact & Insights
The hotel trip planning window -
from booking to arrival - shortened
from 41 days in April to just 32.5
day in May.
Travelers were searching - for both
their hotel stays and their flights -
less than 2 weeks before booking..
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Packet Pg. 174 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
36
Adara IMPACT | Economic Impact & Insights
●Couples and Family
were very similar
percentages of all
traveler types from
those exposed to
our digital
advertising.
9.A.a
Packet Pg. 175 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
37
Adara IMPACT | Economic Impact & Insights
Top Markets for Hotels and Flights
Hotel Markets (left chart)
In May we continue to see the
rise in Florida drive markets
topping the hotel bookings.
Four of the top five were Florida
markets.
Flight Markets (right chart)
Not many changes from April to
May in the top flight markets,
other than seeing success from
our Cleveland winter campaign
as Cleveland enters the top 10
markets.
9.A.a
Packet Pg. 176 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
ParadiseAdv.com
38
Top Media Partners in May Driving Searches, Booking and Revenue
Adara IMPACT | Economic Impact & Insights 9.A.a
Packet Pg. 177 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
2024THANK YOU
39
9.A.a
Packet Pg. 178 Attachment: Paradise Adv CCT _ May 2024 _ Monthly Report
DATE: June 7, 2024
TO: Jay Tusa, Sandra Rios
Naples, Marco Island, Everglades CVB
FROM: Mackenzie Comerer, Brittany Chapman, Erin Murphy
Lou Hammond Group
CC: Lou Hammond
RE: May 2024 TDC Report
Following is a summary of services conducted by Lou Hammond Group on behalf of the Naples, Marco
Island, Everglades CVB during May 2024.
1) UPCOMING STRATEGIC INITIATIVES
Agency continued to liaise with media across a variety of topics and verticals to secure ongoing
coverage of Naples, Marco Island and the Everglades.
2) MEDIA HIGHLIGHTS
Boston Magazine
Print
March 2024 Issue
Circ: 65,000
Ad Value: $15,480.00
VENICE Magazine
Print
Spring 2024 Issue
Circ: 30,000
Ad Value: $ $1,970.00
Southern Living
Online
May 13, 2024
UVM: 18,174,865
Ad Value: $10,450.55
The New York Times
Online
May 26, 2024
UVM: 24,348,395
Ad Value: $14,000.00
Paste Magazine
9.A.b
Packet Pg. 179 Attachment: LHG May 2024 TDC Report (29306 : Marketing Partner Reports)
Online
May 30, 2024
UVM: 1,882,531
Ad Value: $17,670.13
Smart Meetings
Online
May 3, 2024
UVM: 44,000
Ad Value: $163.41
TOTALS
Media Impressions: 44,544,791
Media Value: $59,734.09
3) MEDIA VISITS
Upcoming
• Lisa-Marie Leuteritz (VISIT FLORIDA Germany): June 17 – 19, 2024
4) PROJECTS/MEDIA OUTREACH
Written Materials
• VISIT FLORIDA Editorial Leads
o A Paradise for Luxury Travelers
o LHG drafting three pitches: Florida For Foodies, Family-Friendly Florida and
Budget-Friendly Family Florida
• Kelsey Glennon, Southern Living
o LHG pitched iconic local dining for the article, Florida’s most legendary
restaurants/bars
• Todd Plummer, Condé Nast Traveler
o LHG submitted Lobby Bar at The Ritz-Carlton, Naples, for Best New Hotel Bars list
• AFAR, Where to Go in October
o LHG pitched the destination, focusing on Great Wolf Lodge and Stone Crab Season
• Family vacation guide
o LHG pitched family-friendly hotels to make memories at over the summer
• Remote work retreat yourself
o LHG drafting pitch around the Sumer Fridays, workcations and hush trips
• Roadtrip resurgence
o LHG drafting staycations pitch to combat increased fuel costs and airline ticket prices
Media Relations
• Carrie Honaker, Freelance: Hemispheres, Plate, Travel + Leisure
o Expressed interest in the destination
• IPW (May 4-6)
o LHG following up with further information after media meetings
Projects
• Hurricane Preparedness Webinar (June 5)
o LHG co-presenting resources and relevant information to partners and stakeholders
9.A.b
Packet Pg. 180 Attachment: LHG May 2024 TDC Report (29306 : Marketing Partner Reports)
5) PARTNER COMMUNICATIONS
Partner Newsletter
• Agency assisted in creation of monthly CoastLines Newsletter and deployment to partners on
May 30.
6) GENERAL ACTIVITIES
• Agency participated in integrated Client conference calls, providing agendas and call reports
• Agency updated LHG Instagram, Twitter and Facebook with Client releases and news
• Agency provided Client with relevant media clips
• Agency monitored for destination media coverage
###
9.A.b
Packet Pg. 181 Attachment: LHG May 2024 TDC Report (29306 : Marketing Partner Reports)
Miles Partnership Website Analytics
May 2024
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Packet Pg. 182 Attachment: Miles NAPL_05_2024 - Website Reporting for TDC
2 PARADISECOAST.COM
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Packet Pg. 183 Attachment: Miles NAPL_05_2024 - Website Reporting for TDC
3 PARADISECOAST.COM
TRAFFIC OVER TIME
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Packet Pg. 184 Attachment: Miles NAPL_05_2024 - Website Reporting for TDC
TOP PAGES ACROSS ALL TRAFFIC TYPES
4
1.Homepage 20,539 views
2.Spanish landing page 15,379 views
3.Beaches landing page 13,378 views
4.Things to Do landing page 8,930 views
5.Meetings landing page 7,723 views
6.Weddings landing page 7,258 views
7.Events landing page 6,833 views
8.Beach Conditions landing page 4,796 views
9.Everglades 75 Years article page 4,008 views
10.Marco Island landing page 4,554 views
PARADISECOAST.COM
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Packet Pg. 185 Attachment: Miles NAPL_05_2024 - Website Reporting for TDC
TOP LOCATIONS
5
Top Cities
1.Miami 13,845 sessions
2.(not set)12,119 sessions
3.Ashburn 11,355 sessions
4.St. Louis 5,633 sessions
5.New York 4,573 sessions
PARADISECOAST.COM
Top Regions
1.Florida 45,757 sessions
2.Virginia 12,894 sessions
3.New York 6,507 sessions
4.Missouri 6,363 sessions
5.Illinois 5,240 sessions
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Packet Pg. 186 Attachment: Miles NAPL_05_2024 - Website Reporting for TDC
6 PARADISECOAST.COM
EVENTS –GOAL COMPLETIONS
•Enews Signup: 436
•Guide Order: 239
•Deals Views: 941
•Hotels & Rentals Listing Views: 22,313
•Ebook Views: 65
•Partner Referrals: 4,179
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Packet Pg. 187 Attachment: Miles NAPL_05_2024 - Website Reporting for TDC
7 PARADISECOAST.COM
DEFINITIONS
MoM: Month over Month
YoY: Year over Year
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Packet Pg. 188 Attachment: Miles NAPL_05_2024 - Website Reporting for TDC
THANK YOU
8
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Packet Pg. 189 Attachment: Miles NAPL_05_2024 - Website Reporting for TDC
VISITATION
May 2024
9.A.d
Packet Pg. 190 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
May 2023 May 2024Collier Museum at Government Center 710 631Immokalee Pioneer Museumat Roberts Ranch 206 149Marco Island Historical Museum 1,113 1,351Museum of the Everglades 736 761Naples Depot Museum 0 0TOTAL2,765 2,892Outreach: Educational 682Outreach: Marketing
2,892 TOTAL VISITORS IN MAY
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Packet Pg. 191 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
Where are you from?
Full-time Collier Resident25%
Part-time Collier Resident5%
Florida resident (not Collier County)13%
US resident (not Florida)51%
International6%
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Packet Pg. 192 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
How did you hear about us?
12
14
17
17
35
46
79
0 10 20 30 40 50 60 70 80 90
Newspaper or Magazine Feature
Brochure or Flyer
Social Media
Advertisement
Other
Web Search
Word of Mouth
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Packet Pg. 193 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
Please explain why you would or would not
recommend this museum to others.
Great family experience, enjoyed by three generations.Amazing visual and informational displays -loved the indoor and outdoor options. Wonderful -thank youInteresting. Surprised at the amount and quality of exhibits.Wonderful museum. I plan to return to view more next visit to Marco.It was awesome! I loved the story telling involved in this museum.Very welcoming! The history was presented in such an interesting way.Excellent afternoon, enriched by the new knowledge of the area. Thank you,Enjoyed learning history of the island. Fantastic staff!Very well done, educational exhibits!Excellent. I learned a lot and enjoyed the morningPleasant, comfortable and informative Fantastic exhibits with great informationGreeter was extremely knowledgeable Very fun/informative. Museum is fancy and clean
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Packet Pg. 194 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
Customer Satisfaction
AVERAGE MAXIMUMPlease rate your overall experience with this Museum.4.94 5.0How satisfied were you with the service you received?4.99 5.0How likely are you to recommend this Museum to a friend or colleague?9.73 10.0
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Packet Pg. 195 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
How likely are you to recommend this Museum to a
friend or colleague?
4% (1)7% (13)89% (178)
0%10%20%30%40%50%60%70%80%90%100%
Detractor Passive Promoter
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Packet Pg. 196 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
Current
Exhibits
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Packet Pg. 197 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
Thank You for Your Service —
A Salute to Everglades Veterans
Every year Museum of the Everglades collaborates with our local school –the last K-12 public school on a single campus in the state of Florida –tocreateanexhibitthatcelebratesaspecificaspectofthisuniquecommunity.Students submit artwork,photos,videos,stories,interviews and more tohelpusshareapartofthecharacterandhistoryoftheareawithvisitorsfromaroundtheworld.This year we have challenged the students to celebrate military veteransfromthegreaterEvergladesCityarea.This includes historic figures from theregion’s storied past,family members,ancestors,and those who recentlyservedorarestilldeployed.Our goal is to recognize as many veterans fromtheareaaswecanandsalutetheirservicetoourcountrywithcreative,artistic,and literary tributes composed by our local students.The exhibit will be augmented with historic information about the area’scontributionstoourcountry’s armed conflicts in both natural resources andmanpower.Thousands of board feet of bald cypress were logged for thebuildingofNavyvesselsduringWWII,and many local fishing vessels werecommandeeredandrepurposedaspatrolboatstoprotectcoastalwaters.Men and women from Everglades,Chokoloskee and Ochopee have served innearlyeverymilitaryactionsincetheCivilWar,and profiles of hometownheroeslikePegandTotchBrown(both Bronze Star recipients during WWII)will be prominently featured.
Museum of the Everglades
May 14 to September 14, 2024
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Packet Pg. 198 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
Collier Employee Art Show Exhibit
Wallace Stevens is known to us today as an American poet who won the National Book Award, a Frost Medal, and a Pulitzer Prize. But to the people in his day -to-day work life, he was just another insurance executive at The Hartford. Is the person in the cubicle next to mine a secret Picasso? Collier County employees are dedicated public servants, but they have many other talents as well. Join us for the Creative Collier Employee Art Exhibition and discover the unknown abilities of the people who keep our County running.
Collier Museum at Government Center
June 8 to October 5, 2024
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Packet Pg. 199 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
Holiday Traditions
in Florida
From Christmas Island Style to Swamp Buggy Races, Southwest Floridians either put their own spin on a holiday or fashion a holiday to suit our unique environment and culture. This exhibit will feature the Museum of Florida History’s exhibit, Holiday Traditions in Florida, and supplement it with material from our collections to celebrate what makes Collier County and Florida unique. Come celebrate with us!
Marco Island Historical Museum
June 11 – September 21, 2024
9.A.d
Packet Pg. 200 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
Remember Us
Remember Us is an immersive opportunity for the residents of Immokalee to showcase their creative and cultural practices. This free-of-charge art fair, hosted by the Immokalee Center for Arts and Culture (ICFAAC), will be held at the Immokalee Pioneer Museum at Roberts Ranch with the support of community partners and patrons of the arts. The ICFAAC is a nonprofit organization focused on enriching lives through art. Please join us in our mission to foster a vibrant and inclusive arts community in Immokalee.You can find us and support us at icfaac.org
Immokalee Pioneer Museum
May 7 – June 29, 2024
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Packet Pg. 201 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
Events: For additional details please visit CollierMuseums.com
Third Thursday Lecture:
The Skunk Ape – Florida’s Favorite CryptidJuly 18 | 2:00 pm-3:00 pmMuseum of the Everglades
Cowboy Coffee!
July 20 | 10:00 am-11:30 amImmokalee Pioneer Museum
Schoolhouse Rocks! Family Day August 3 | 10:00 am-1:00 pmCollier Museum at Government Center
Second Tuesday Lecture:
Roadside Attractions:
Everglades Wonder GardensAugust 13 | 2:00 pm-3:00 pmCollier Museum at Government Center
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Packet Pg. 202 Attachment: Museum 5.24 CCMs TDC Report (29306 : Marketing Partner Reports)
NAPLES· MARCO ISLAND
EVERGLADESsM
FLORIDA'S PARADISE COAST
May 2024 Monthly Visitor Dashboard
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Packet Pg. 203 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM2
TABLE OF CONTENTS
1) Monthly Snapshot: pg. 3-4
2) Executive Summary: pgs. 5-19
a) Monthly Summary: pgs. 5-12
b) Fiscal Year-to-Date (FYTD) Summary: pgs. 13-19
3) Detailed Findings: pgs. 20-40
a) Pre-Visit: pgs. 20-26
b) Travel Party Profile: pgs. 27-32
c) Trip Experience: pgs . 33-38
d) Post-Trip Evaluation: pgs. 39-40
4) Destination Comparisons: pgs. 41-52
a) Monthly Comparisons: pgs. 41-44
b) Calendar Year-to-Date (CYTD} Comparisons: pgs. 45-48
c) Fiscal Year-to-Date (FYTD} Comparisons: pgs. 49-52
5) Occupancy Barometer: pgs. 53-54 * 6) Industry Data: pgs. 55-58 NAPLES· MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
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Packet Pg. 204 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
MONTHLY SNAPSHOT
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Packet Pg. 205 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
4
•
•
•
•
•
PARADISECOAST.COM
May 2024 I MONTHLY SNAPSHOT
In May 2024, overall occupancy rate increased 4.3% compared to May 2023, largely
due to a significant increase in the vacation rental occupancy rate.
Although again not quite as large of an increase as seen during the in-season months,
the average daily rate (ADR) still saw a significant increase yet again, up 13.5% year-
over-year, which resulted in a revenue per available room (RevPAR) of $175, up from
$148 last year.
Direct spending by visitors and total economic impact of tourism in May increased by
14.1% and 13.9%, respectively. The total economic impact of tourism is currently up
12.8% so far fiscal-year-to-date, with four months left in the 2024 fiscal year.
In terms of visitor attributes, May 2024 saw an increase in the number of couples
visiting the area. Less visitors came to the area to visit friends and family, and more
visitors came to vacation, spend time at the beach, and shop, indicating a general
uptick in the number of "traditional vacationers" to the area.
The Midwest & the Northeast continued to be the main regions of origin for out-of-state
visitors, accounting for nearly half of all visitors. International origins such as Canada,
Germany, the UK, and others accounted for 17% of all visitors in May 2024.
downs & st. germa in
RESEARCH
* NAPLES· MARCO ISLAND EVERGLADES ..
FLORIDA"S PARADISE COAST
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Packet Pg. 206 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
EXECUTIVE
MONTHLY
SUMMARY
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Packet Pg. 207 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
MAY 2024 I VISITATION & ROOM NIGHTS
VISITORS ROOM NIGHTS 257,400 236,900
257k
228k 237k
203k
+ 12.9% from 2023 + 16.5% from 2023
May-23 May-24
6
a 4111111 downs & st. germa in ., It R E S E A R C H
VISITOR DAYS 1,603,600
1.60m
1.43m
+ 12.2% from 2023
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
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Packet Pg. 208 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
MAY 2024 I SPENDING & ECONOMIC IMPACT 1 downs & st. germa in
RESEARCH
DIRECT SPENDING ECONOMIC IMPACT $258,493,400 $358,271,900
$358m
$315m
$258m
$227m
+ 14.1% from 2023 + 13.9% from 2023
1 The IMPLAN multiplier for Collier County was 1.388 for 2023
and is 1.386 in 2024.
May-23 May-24 NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
7
9.A.e
Packet Pg. 209 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
MAY 2024 I OVERALL LODGING METRICS 1,2
OCCUPANCY RATE 58.7%
56.3% 58.7%
+ 4.3% from 2023
1 Sources: STR data, DSG Occupancy Study data, and AIITheRooms data.
2 Overall Lodging Metrics are reflective of paid accommodations as a
whole, including both hotels and vacation rentals within Collier County.
AVERAGE DAILY RATE $297.90
$297.90
$262.54
+ 13.5% from 2023
May-23 May-24
8
downs & st. germa in
RESEARCH
REVENUE PER AVAILABLE ROOM $174.87
$174.87
$147.81
+ 18.3% from 2023
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 210 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
MAY 2024 I HOTEL LODGING METRICS 1,2
OCCUPANCY RATE 3 64.5%
66.3% 64.5%
-2.8% from 2023
1 Source: STR data
2 Lodging metrics on this slide are only reflective of the hotels within
Collier County.
3 Although Occupancy Rate is down year-over-year, this is largely
due to the increased number of available units in 2024. Hotel room
supply increased 12.1% while demand increased 7.4%, compared to
May 2023.
AVERAGE DAILY RATE $293.04
$293.04
$248.30
+ 18.0% from 2023
May-23 May-24
9
downs & st. germa in
RESEARCH
REVENUE PER AVAILABLE ROOM $188.99
$188.99
$164.72
+ 14.7% from 2023
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 211 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
MAY I OVERALL LODGING METRICS TREND 1
57.6% 60.0% 59.9% 56.3% 58.7%
$206.08
21.3%
$171.69
downs & st. germa in
RESEARCH
$290.11 $297.90 $267.62 $262.54
Occupancy Rate Average Daily Rate
1 Sources: STR data, DSG Occupancy Study data,
and AIITheRooms data.
$173.78 $174.87 $160.57 $147.81
$118.70
$36.57
Revenue Per Available Room
2019 2020 2021 2022 2023 2024
10
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
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Packet Pg. 212 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
Florida Southeast Northeast Midwest West International
MAY 2024 I VISITOR ORIGIN
FLORIDA VISITORS 41,600
70k
60k 59k
51k 50k 42k 43k 44k
40k
30k 27k
20k
10k
May-23
11
a 4111111 downs & st. germa in ., It R E S E A R C H
OUT-OF-STATE VISITORS 215,800
65k
44k
18k 13k
May-24 * NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
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Packet Pg. 213 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
Florida Southeast Northeast Midwest West International
MAY I OVERNIGHT VISITOR ORIGIN TREND
88%
67%
8%
*Note: The "West" was not separated from
"Other" before May 2022. Beginning in May
2022, "West" was added and "Other" was
changed to "Other International".
12% 12%
32%
6% 6%
* * ·-=-
May-19 May-20 May-21 May-22 May-23 May-24
12
23%
downs & st. germa in
RESEARCH
20%
<1%
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
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Packet Pg. 214 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
EXECUTIVE
FISCAL
YEAR-TO-DATE
(FYTD}
SUMMARY
9.A.e
Packet Pg. 215 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
FYTD I VISITATION METRICS
FYTD VISITORS FYTD ROOM NIGHTS 1,924,800 1,970,500
1.92m 1.97m
1.78m 1.78m
+ 8.4% from FY23 + 10.6% from FY23
FY23 FY24
14
a 4111111 downs & st. germa in ., It R E S E A R C H
FYTD VISITOR DAYS 12,634,000
12.63m
11.34m
+ 11.4% from FY23
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 216 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
FYTD I SPENDING & ECONOMIC IMPACT a 4111111 downs & st. germa in ., It R E S E A R C H
FYTD DIRECT SPENDING $2,201,824,800
$1.89b
1 The IMPLAN multiplier for Collier
County was 1.388 for 2022 and is
1.386 in 2023.
+ 16.2% from FY23
$2.20b
FYTD ECONOMIC IMPACT $3,052,921,800
+ 12.8% from FY231
$3.05b
$2.71b
FY23 FY24 * NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
15
9.A.e
Packet Pg. 217 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
FYTD I 2019-2024 OVERALL LODGING METRICS 1
66.7% 61.2% 57.8%
49.3%
Occupancy Rate
1 Sources: STR data, DSG Occupancy Study data,
and AIITheRooms data.
66.5% $352.87 63.6% $295.52
$260.86 $253.92
Average Daily Rate
$235.26 $242.08
$212.89
$159.56 $170.75
$125.21
Revenue Per Available Room
FY19 FY20 FY21 FY22 FY23 FY24
16
downs & st. germa in
RESEARCH
$380.71
$320.36
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 218 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
FYTD I 2019-2024 VISITATION & ROOM NIGHTS 1 downs & st. germa in
RESEARCH
2.007m 2.021m 1.925m
1.815m 1.776m
1.503m
Visitation
FY19 FY20 FY21 FY22 FY23 FY24
1 Sources: STR data, DSG Occupancy Study data , and
AIITheRooms data.
1.488m
17
1.971m
1.833m 1.782m
1.573m
1.275m
Room Nights
FY19 FY20 FY21 FY22 FY23 FY24
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 219 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
FYTD I 2019-2024 SPENDING & ECONOMIC IMPACT 1 downs & st. germa in
RESEARCH
$2.216b $2.202b
$1.895b
$1.708b $1.709b
$1.363b
Direct Spending
FY19 FY20 FY21 FY22 FY23 FY24
1 Sources: STR data, DSG Occupancy Study data , and
AIITheRooms data.
$2.546b
18
$3.304b
$3.053b
$2.706b
$2.548b
$2.032b
Total Economic Impact
FY19 FY20 FY21 FY22 FY23 FY24
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 220 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
±
FYTD I VISITOR ORIGIN
FYTD 2023 FYTD 2024
Region # Visitors % Share # Visitors % Share
Florida 465,900 26.2% 381 ,300 19.8%
Southeast 165,900 9.4% 227,800 11.8%
Northeast 360,200 20.3% 425,500 22.1%
Midwest 502,700 28.3% 530,200 27.6%
West 89,000 5.0% 96,600 5.0%
Canada 81 ,700 4.6% 98,400 5.1%
Europe 63,800 3.6% 112,200 5.8%
C/S America 25,600 1.4% 30,400 1.6%
Other 21,400 1.2% 22,400 1.2%
Total 1,776,200 100.0% 1,924,800 100.0%
Percent Change ( b.%)
# Visitors I % Share
-18.2% -24.5%
37.3% 26.7%
18.1% 9.0%
5.5% -2.7%
8.5% 0.2%
20.4% 11.1%
75.9% 62.3%
18.8% 9.6%
4.7% -3.4%
19
West
96,600
Midwest
530,200
International
263,400
downs & st. germa in
RESEARCH
Florida
381,300
Northeast
425,500
*
Southeast
227,800
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 221 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
DETAILED FINDINGS: PRE-VISIT
9.A.e
Packet Pg. 222 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I TRIP PLANNING CYCLE downs & st. germa in
RESEARCH
A week or less
2 - 4 weeks
1 - 2 months
3 - 4 months
5 - 6 months
7 months -1 year
More than 1 year
25%
24%
May-23 May-24
21
Median Trip Planning Time
58
Days
64
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 223 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I TRIP PLANNING SOURCES 1
2% 4%
Talked to friends
Search engines
Airline website/app
Hotel website/app
Vacation rental site
Trip planning website/app
Social media
Visitor guides
Booking website/app
AAA
ParadiseCoast.com
Printed advertisements 3%
2%
1% Deal-based promotion 1%
<1% Television advertisements 1%
2% Newspapers/magazines 1%
1 Multiple responses permitted.
1% Collier County CVB 1%
<1% Other 1%
None
7% 6%
6%
9%
9%
9%
13%
11%
14%
17%
16% 16%
17% 16%
19%
22
22%
22%
28%
32% 39%
May-23 May-24
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 224 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I REASONS FOR VISITING 1
Vacation/getaway
Visit friends/family
Special occasion
Business
Golf/tennis trip
Fishing trip
Special event
Cultural activities
Sporting event
Other
1 Multiple responses permitted.
14%
-10%
8%
7%
5% I 2%
3% I 2%
<1%
1%
1% I 1%
<1%
3%
May-23 May-24
23
70%
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 225 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I REASONS FOR CHOOSING 1
46%
1 Multiple responses permitted.
32%
33%
24%
20%
19%
16%
May-23
12%
9%
10%
9%
10%
9%
5%
Beaches
Quiet/relaxing
Friends/family live here
Restaurants
Previous experience
Family-friendly destination
Recommendation
Not crowded
Shopping
May-24
Trying something new -12%
Golf -8%
Meeting/event hosted here -8%
Quality of accommodations -7%
Wellness 4%
Appealing advertisements I 1%
Deal/promotion I 1%
24
downs & st. germa in
RESEARCH
52%
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 226 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I DESTINATIONS CONSIDERED 1
1 Multiple responses permitted.
No other destinations
8% Florida Keys -12 %
11% Fort Myers -Sanibel -10 %
6% Ft. Lauderdale -6%
5% Miami 5%
4% West Palm Beach 4%
3% St. Petersburg 4 %
6% Sarasota -Bradenton 4%
4% Clearwater I 3%
5% Other 4%
May-23 May-24
25
69%
69%
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 227 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I TRANSPORTATION
62% 62%
37%
Fly Drive
77%
70%
2% 2% 2% 1% 1% 1% 3% 1% 2% 1%
RSW MIA FLL TPA MCO PBI PGD SRQ
May-23 May-24
26
37%
<1% <1% <1% <1%
APF PIE
downs & st. germa in
RESEARCH
5% 2%
Other
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 228 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
DETAILED FINDINGS:
TRAVEL PARTY
PROFILE
9.A.e
Packet Pg. 229 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I TRAVEL PARTY TYPE
43%
31% 30% 27%
18% 20% 17%
Solo Couple Family Friends
May-23 May-24
28
downs & st. germa in
RESEARCH
1% <1%
Other
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 230 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I PREVIOUS VISITS
36%
34% 33%
27%
11% 11%
1st time visitor 2 - 5 times 6 -10 times
May-23 May-24
29
28%
11+ times
downs & st. germa in
RESEARCH
20%
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 231 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I VISITOR AGES
18-24
25-34
35-49
50-64
Over65
9%
40%
May-23 May-24
30
Median Age
50
Years
downs & st. germa in
RESEARCH
54
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 232 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I VISITOR RACE & GENDER 1
White/Caucasian
Hispanic/Latino
Black/ African American
Asian/Pacific Islander
Native/Indigenous
Another race/ethnicity
3%
1%
<1%
<1%
<1%
1%
1 Of person interviewed. Females are generally more likely to agree to
participate in survey research.
90%
41% 43%
Male
May-23 May-24
31
59%
downs & st. germa in
RESEARCH
57%
Female
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 233 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I VISITOR INCOME
Less than $75,000
$75,000 -$99,999
$100,000 -$149,999
$150,000 -$199,999
$200,000 -$249,999
Over $250,000 27%
May-23 May-24
32
downs & st. germa in
RESEARCH
Median Household Income
$141 ,200
Annual HHI
$149,600
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 234 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
DETAILED FINDINGS:
TRIP
EXPERIENCE
9.A.e
Packet Pg. 235 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I TRIP CHARACTERISTICS
TRAVEL PARTY SIZE NIGHTS STAYED 3.1 6.2
6.3 6.2
3.0 3.1
May-23 May-24
34
a 4111111 downs & st. germa in ., It R E S E A R C H
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 236 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I TYPE OF ACCOMODATIONS t: downs & st. germa in
RESEARCH
Hotel/motel/resort
Vacation rental
Stayed with friends/family
Personal condo
Campground/RV
Bed & Breakfast
Other
Did not stay overnight
2%
2%
7%
6%
33%
36%
* May-23 May-24 NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
35
9.A.e
Packet Pg. 237 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I AREAS VISITED 1
Naples
Marco Island
Isles of Capri
lmmokalee 7%
-7%
Everglades City 8%
-7%
Goodland 6%
-4%
Golden Gate 8%
-4%
Chokoloskee 2%
-4%
Ave Maria 4%
Copeland 2% I 2%
1 Multiple responses permitted. May-23 May-24
36
79%
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 238 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I TRIP ACTIVITIES 1
May-23 May-24
84% Dining out
77% Beach
42% Shopping/antiquing
44% Water activities
43% Visit friends/family
25% Sightseeing/touring
24% Active outdoor activities
29% Bars/nightlife
19% Visit local attractions -21%
18% Nature & parks -20%
11% Everglades tour -10%
7% Business/meeting
Spas
Cultural activities I 5%
Special event I 5%
7% Art galleries/shows I 4%
Gambling I 3%
1 Multiple responses permitted. 2% Sporting event I 3%
37
81%
80%
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 239 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I VISITOR SPENDING
$2,988 $3,113
$994 $1,004
$159 $161
Party Spending per Trip Visitor Spending per Trip Visitor Spending per Day
May-23 May-24
38
downs & st. germa in
RESEARCH
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 240 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
DETAILED FINDINGS:
POST-TRIP
EVALUATION
9.A.e
Packet Pg. 241 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DETAILED FINDINGS I POST-TRIP EVALUATIONS do w ns & st. germa in
RESEARCH
Definitely
Probably
Probably not
Definitely not
Not sure
Definitely
Probably
Probably not
Definitely not
Not sure
Will recommend the Naples area?
Will return to the Naples area?
<1%
<1%
3%
3% May-23 May-24
40
VALUE FOR TRAVEL DOLLAR 1,2
8.7 8.7
Value for travel dollar
1 10-point scale where 10 is "excellent" and 1 is "poor".
2 All visitors who gave a rating of 6 or below cited high prices
as their primary reason for giving lower ratings.
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 242 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
MONTHLY
DESTINATION
COMPARISONS
9.A.e
Packet Pg. 243 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DESTINATION COMPARISONS I OCCUPANCY downs & st. germa in
RESEARCH
I Occupancy Rate(%) I Demand (Room Nights) I fl.% in Occupancy Rate from May 2023
Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total
Florida Keys 65.4% 9.7% 0.2% 75.2% 211,447 31,476 487 243,410 4.6% -2.3% 0.8% 3.7%
Clearwater 60.0% 14.4% 0.0% 74.4% 168,588 40,490 0 209,078 3.4% 11.5% 0.0% 4.9%
Miami 57.6% 12.0% 3.8% 73.3% 1,162 ,573 241 ,349 76,419 1,480,341 8.0% 1.0% -1.0% 6.3%
St. Petersburg 55.4% 14.8% 0.6% 70.9% 196,533 52,431 2,237 251,201 2.9% -2.6% 26.8% 1.9%
Ft. Lauderdale 55.9% 12.7% 2.0% 70.6% 671,544 152 ,899 23,848 848,292 5.4% 3.4% -26.6% 3.8%
Sarasota 55.9% 9.6% 1.3% 66.8% 213,126 36 ,599 4,994 254,720 -2.8% 35.5% 5.2% 1.5%
Palm Beach 50.6% 14.1% 1.4% 66.1% 297,213 82 ,799 8,215 388 ,227 5.0% -11.4% -6.9% 0.8%
Naples 43.1% 21.4% 0.0% 64.5% 103,357 51,220 30 154,607 -4.0% -0.2% -24.9% -2.8%
Fort Myers 47.5% 9.7% 4.1% 61.4% 172,402 35 ,267 14 ,811 222,480 -10.7% -22.2% 28.1% -11.0%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment * guaranteed regardless of use, such as for airline crews and long-term guests. NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
42
9.A.e
Packet Pg. 244 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DESTINATION COMPARISONS I ROOM RATES
I Average Daily Rate($) I fl% in ADR from May 2023
Transient2 Group3 Contract4 Total Transient2 Group3
Florida Keys $347.79 $347.46 $241.84 $347.54 2.1% 4.8%
Naples $290.16 $298.89 $232.95 $293.04 19.5% 15.0%
Palm Beach $214.85 $283.86 $108.51 $227.32 -0.6% 13.7%
Miami $211.81 $284.73 $123.26 $219.13 -3.3% 0.8%
Clearwater $206.14 $183.68 $0.00 $201.79 1.2% 1.9%
St. Petersburg $195.64 $168.33 $123.74 $189.30 -1.1% 6.7%
Sarasota $170.50 $214.79 $116.26 $175.80 -1.9% -1.7%
Ft. Lauderdale $165.87 $215.69 $122.14 $173.62 -1.9% 0.5%
Fort Myers $148.13 $167.15 $113.58 $148.84 6.5% -4.3%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
Contract4
-7.7%
-19.2%
22.2%
11.5%
0.0%
15.8%
20.8%
12.5%
14.1%
Total
2.5%
18.0%
2.7%
-2.1%
1.2%
0.5%
-0.8%
-0.7%
3.5%
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30
days , with payment guaranteed regardless of use, such as for airline crews and long-term guests.
43
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 245 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DESTINATION COMPARISONS I ROOM REVENUE downs & st. germa in
RESEARCH
I Revenue per Available Room ($) I Revenue (Millions of Dollars) I fl.% in RevPAR from May 2023
Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total
Florida Keys $227.29 $33.80 $0.36 $261.46 $73.540 $10.937 $0.118 $84.595 6.9% 2.3% -6.9% 6.2%
Naples $125.10 $63.86 $0.03 $188.99 $29.990 $15.309 $0.007 $45.306 14.7% 14.8% -39.4% 14.7%
Miami $121.96 $34.03 $4.67 $160.66 $246.250 $68.720 $9.420 $324.390 4.5% 1.8% 10.4% 4.1%
Palm Beach $108.79 $40.04 $1.52 $150.35 $63.856 $23.503 $0.891 $88.251 4.3% 0.7% 13.7% 3.4%
Clearwater $123.73 $26.48 $0.00 $150.20 $34.753 $7.437 $0.000 $42.191 4.6% 13.6% 0.0% 6.1%
St. Petersburg $108.46 $24.89 $0.78 $134.14 $38.451 $8.826 $0.277 $47.553 1.8% 4.0% 46.9% 2.4%
Ft. Lauderdale $92.66 $27.43 $2.42 $122.52 $111.391 $32.979 $2.913 $147.283 3.4% 3.9% -17.4% 3.0%
Sarasota $95.26 $20.61 $1.52 $117.39 $36.339 $7.861 $0.581 $44.780 -4.6% 33.1% 27.0% 0.7%
Fort Myers $70.43 $16.26 $4.64 $91.32 $25.538 $5.895 $1.682 $33.115 -5.0% -25.5% 46.1% -7.9%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment * guaranteed regardless of use, such as for airline crews and long-term guests. NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
44
9.A.e
Packet Pg. 246 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
CALENDAR YTD
DESTINATION
COMPARISONS
9.A.e
Packet Pg. 247 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DESTINATION COMPARISONS I CYTD OCCUPANCY t: downs & st. germain
RESEARCH
I Occupancy Rate (%) I Demand (Room Nights) I fl.% in Occupancy Rate from CYTD 2023
Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total
Florida Keys 70.5% 10.7% 0.2% 81.4% 1,110,715 168,756 3,161 1,282,632 1.1% -8.8% -23.3% -0.4%
Miami 61.1% 14.3% 4.2% 79.6% 6,030,973 1,412,699 414,268 7,857,940 5.3% 0.9% -0.5% 4.2%
Ft. Lauderdale 61.3% 13.9% 2.5% 77.6% 3,592,828 815,187 145,036 4,553,051 1.8% -1.1% -18.3% 0.5%
Clearwater 57.9% 17.6% 0.0% 75.5% 789,962 240,084 0 1,030,046 -4.8% 0.8% 0.0% -3.5%
Sarasota 57.7% 15.3% 1.5% 74.5% 1,071,115 283,830 27,442 1,382,387 -7.2% 17.4% 44.5% -2.3%
Palm Beach 56.2% 15.7% 2.0% 73.9% 1,621,560 453,163 56,255 2,130,977 0.6% -11.9% 5.2% -2.2%
St. Petersburg 55.8% 17.3% 0.7% 73.8% 963,586 299,420 12,034 1,275,040 -1.1% -7.0% 0.6% -2.5%
Naples 50.9% 21.2% 0.1% 72.1% 585,281 243,226 882 829,389 -5.6% 3.1% -54.2% -3.3%
Fort Myers 53.4% 12.7% 6.0% 72.1% 929,878 220,780 104,506 1,255,164 -5.3% -20.8% 33.2% -6 .3%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment * guaranteed regardless of use, such as for airline crews and long-term guests. NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
46
9.A.e
Packet Pg. 248 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DESTINATION COMPARISONS I CYTD ROOM RATES t: downs & st. germa in
RESEARCH
I Average Daily Rate($) I fl.% in ADR from CYTD 2023
Transient2 Group3 Contract4 Total Transient2 Group3
Florida Keys $426.57 $390.91 $364.00 $421.73 1.0% -2.0%
Naples $430.72 $374.63 $272.99 $414.10 22.1% 18.9%
Palm Beach $311.49 $327.17 $156.23 $310.73 -3.5% 10.2%
Miami $258.68 $290.59 $132.05 $257.74 -2.3% 0.7%
Clearwater $237.72 $203.92 $0.00 $229.84 1.2% 4.2%
Sarasota $237.79 $204.65 $157.65 $229.39 -0.5% 0.0%
St. Petersburg $226.14 $195.36 $117.70 $217.89 -3.3% 5.8%
Ft. Lauderdale $207.27 $249.50 $155.64 $213.18 -5.1% 3.0%
Fort Myers $201.61 $215.55 $172.00 $201.60 -1.8% -1.6%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
Contract4
1.7%
31.2%
20.0%
14.2%
0.0%
28.9%
9.5%
11.5%
31.4%
Total
0.7%
21.0%
-0.4%
-1.2%
1.6%
-1.0%
-1.3%
-2.9%
-1.1%
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30
days , with payment guaranteed regardless of use, such as for airline crews and long-term guests.
47
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 249 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DESTINATION COMPARISONS I CYTD ROOM REVENUE t: downs & st. germa in
RESEARCH
I Revenue per Available Room($) I Revenue (Millions of Dollars) I fl.% in RevPAR from CYTD 2023
Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total
Florida Keys $300.61 $41.86 $0.73 $343.20 $473.801 $65.969 $1.151 $540.921 2.2% -10.6% -22.0% 0.3%
Naples $219.29 $79.26 $0.21 $298.77 $252.094 $91.119 $0.241 $343.453 15.3% 22.6% -39.9% 17.0%
Palm Beach $175.20 $51.43 $3.05 $229.68 $505.100 $148.263 $8.789 $662.152 -2.9% -2.9% 26.2% -2.6%
Miami $157.96 $41.56 $5.54 $205.06 $1,560.098 $410.512 $54.702 $2 ,025.312 2.9% 1.6% 13.6% 2.9%
Clearwater $137.60 $35.87 $0.00 $173.48 $187.791 $48.958 $0.000 $236.749 -3.7% 5.1% 0.0% -2.0%
Sarasota $137.19 $31.29 $2.33 $170.80 $254.700 $58.085 $4.326 $317.111 -7.7% 17.4% 86.2% -3.3%
Ft. Lauderdale $127.00 $34.69 $3.85 $165.53 $744.669 $203.388 $22.573 $970.630 -3.4% 1.9% -8.9% -2.4%
St. Petersburg $126.12 $33.85 $0.82 $160.79 $217.903 $58.494 $1.416 $277.814 -4.4% -1.6% 10.1% -3.7%
Fort Myers $107.72 $27.34 $10.33 $145.39 $187.475 $47.589 $17.975 $253.040 -7.1% -22.1% 75.0% -7.3%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment * guaranteed regardless of use, such as for airline crews and long-term guests. NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
48
9.A.e
Packet Pg. 250 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
FISCAL YTD
DESTINATION
COMPARISONS
9.A.e
Packet Pg. 251 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DESTINATION COMPARISONS 5 I FYTD OCCUPANCY downs & st. germa in
RESEARCH
I Occupancy Rate (%) I Demand (Room Nights) I A% in Occupancy Rate from FYTD 2023
Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total
Florida Keys 66.8% 9.8% 0.2% 76.8% 1,703,615 250,019 4,456 1,958,090 2.9% -11.8% -33.0% 0.7%
Miami 59.5% 12.9% 4.1% 76.5% 9,374,210 2,031,392 651,860 12,057,463 4.0% -3.4% -2.4% 2.3%
Fort Lauderdale 59.8% 12.8% 2.6% 75.2% 5,613,440 1,206,681 240,700 7,060,822 2.5% -2.5% -12.7% 1.0%
Palm Beach 54.6% 14.5% 1.7% 70.8% 2,531,122 674,108 80,648 3,285,878 0.0% -12.3% -5.7% -3.0%
Sarasota 54.4% 13.2% 2.5% 70.2% 1,634,169 398,040 76,542 2,108 ,751 -9.9% -8.3% 166.0% -7.4%
Fort Myers 51.7% 12.3% 5.5% 69.5% 1,430,634 339,813 152,531 1,922 ,978 -2.4% -38.6% 30.1% -10.0%
Naples 48.0% 20.8% 0.1% 68.8% 872,198 377,259 1,508 1,250,965 -7.5% -5.1% -41.6% -6.8%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment
guaranteed regardless of use, such as for airline crews and long-term guests.
5 Clearwater and St. Petersburg are not present in FYTD comparisons due to insufficient available data.
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
50
9.A.e
Packet Pg. 252 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DESTINATION COMPARISONS 5 I FYTD ROOM RATES
I Average Daily Rate($) I /l.% in ADR from FYTD 2023
Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total
Florida Keys $397.58 $372.23 $355.95 $394.25 0.2% -1.3% -3.3% 0.1%
Naples $390.40 $330.45 $239.02 $372.14 21.4% 22.3% 14.7% 21.5%
Palm Beach $285.06 $306.57 $136.52 $285.83 -3.1% 9.0% 19.0% -0.3%
Miami $245.40 $273.45 $128.04 $243.78 -2.6% 1.4% 14.3% -1.3%
Sarasota $218.44 $197.18 $124.98 $211.03 -1.3% -1.2% 9.8% -2.2%
Fort Lauderdale $194.64 $232.74 $142.02 $199.36 -5.2% 3.5% 10.9% -3.1%
Fort Myers $181.93 $197.96 $155.65 $182.68 -6.8% -0.6% 26.2% -5.0%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookin gs include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30
days , with payment guaranteed regardless of use , such as for airline crews and long-term guests.
5 Clearwater and St. Petersburg are not present in FYTD comparisons due to insufficient available data.
51
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 253 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
DESTINATION COMPARISONS 5 I FYTD ROOM REVENUE downs & st. germa in
RESEARCH
I Revenue per Available Room($) I Revenue (Millions of Dollars) I fl.% in RevPAR from FYTD 2023
Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total
Florida Keys $265.56 $36.49 $0.62 $302.67 $677.318 $93.065 $1.586 $771.969 3.1% -12.9% -35.2% 0.8%
Naples $187.35 $68.59 $0.20 $256.13 $340.507 $124.666 $0.360 $465.533 12.3% 16.1% -33.0% 13.2%
Palm Beach $155.56 $44.56 $2.37 $202.49 $721.526 $206.663 $11.010 $939.199 -3.1% -4.5% 12.2% -3.2%
Miami $145.93 $35.24 $5.29 $186.46 $2 ,300.460 $555.481 $83.467 $2,939.408 1.3% -2.1% 11.6% 0.9%
Fort Lauderdale $116.33 $29.90 $3.64 $149.87 $1 ,092.607 $280.848 $34.184 $1,407.639 -2.8% 0.9% -3.2% -2.1%
Sarasota $118.82 $26.12 $3.18 $148.13 $356.970 $78.485 $9.566 $445.020 -11.0% -9.4% 192.2% -9.4%
Fort Myers $94.06 $24.31 $8.58 $126.95 $260.271 $67.268 $23.742 $351.282 -9.1% -38.9% 64.2% -14.5%
1 Metrics provided by STR.
2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night.
3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement.
4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days , with payment
guaranteed regardless of use, such as for airline crews and long-term guests.
5 Clearwater and St. Petersburg are not present in FYTD comparisons due to insufficient available data.
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
52
9.A.e
Packet Pg. 254 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
OCCUPANCY
BAROMETER
9.A.e
Packet Pg. 255 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
OCCUPANCY BAROMETER 1 I JUNE -AUGUST
Looking ahead to the next three months, are your property's reservations up, down, or
the same compared to this time last year?
23%
15%
Up
1 Source: Data provided by Collier County hotel and vacation rental
partners who respond to DSG's Monthly Occupancy Survey
61%
46%
31%
24%
Down The same
May-23 May-24
54
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 256 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
INDUSTRY
DATA
9.A.e
Packet Pg. 257 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
INDUSTRY DATA I CURRENT EMPLOYMENT downs & st. germa in
RESEARCH
... C (lJ E >, 0 Q. E w £ 2 ·o..
(fJ 0 I
o<l
:::J (fJ ·w -' u
0
.?-..c c 0
35,000
33,000
31,000
29,000
27,000
25,000
23,000
21,000
19,000
17,000
15,000
• • • • • 2019
• • • • • 2020
• • • • • 2021
• • • • • 2022
• • • • • 2023
• • • • 2024
Collier County Direct Leisure and Hospitality Employment (Calendar Year)1
••••••• ., ............. .
-~· •••••••••••• •11 ·••••• ·······-······ ···~ . ······ . ... _ ............. ···•••• ········,············· _.....---·····•• • ·••\• -·~ ······ . .,,,,, ····· •\\~~~ . ,,.. . .... • ••' . . ,.,, . . . . .......... ,. . . . . . . . . . . ,_ . . . . ' .. . . . . . . . . . . . . . . . . . . . -------......... \ . . . . . . . . .. .... ,.,.,.,.,.,.,,,---,,,, .. , ,, .... ...,.... . ' ..
January February March
31,700 32,400 32,400
32,400 33,000 32,300
27,600 28,300 28,700
30,000 30,800 31,200
31,100 31,600 32,100
32,200 32,800 32,900
• • • • • • • • • • • • • • • • • • • • • •••••••• • •••• •• ••••• •••••••••••••··········••• .. • • • • •• • • • • • • • ••••••••••••• •••• • •• •••••••••••••••••••••• • •• . ..• • • • • • • • • • • • •• • • • • ••••
April
31,700
17,500
28,700
31,100
31,600
32,800 (P)
May
30,100
21,400
27,900
29,900
30,100
June July August September
28,300 27,400 27,100 26,900
23,400 22,800 22,600 22,600
26,900 26,100 25,800 25,800
28,300 27,600 27,500 27,400
28,300 27,600 27,400 27,300
October
28,600
24,700
27,700
27,400
29,400
••
November December
31,200 31 ,8 00
26,600 27,300
29,400 30,100
29,600 30,500
31,300 32,100
1 SOURCE : Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted .
(P) Preliminary. * NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
56
9.A.e
Packet Pg. 258 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
INDUSTRY DATA I RSW PASSENGER TRAFFIC downs & st. germa in
RESEARCH
u i: (lJ
ai OJ C (1) Ul Ul (lJ 0... ro -0 f-
(f) 0::
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
• • • • • 2019
• • • • • 2020
• • • • • 2021
• • • • • 2022
• • • • • 2023
• • • • 2024
Southwest Florida International Airport (RSW) Passenger Traffic1 ....... ......... •" --.,: .. ," .. . . ... · ... · . . . . . , .. :· ' .. •• • •• • • • • • • • • • • If) • • • • • • •• ... . ... . .. . . .. .. . • • • •• • • • •• • • • • ••• ,,.. • • • • •• ... . . , • • ,: t . . .. ., .. ·. .. . .. .. . . .. . . ..... . . . .. . . . . . . --. . . . . . . . • • • • • • • • • • • • • • • lit • • • • • • • • . . .. . . . . . . •:•· ... . . •:, . . . . . . . . . . ....... . .· . '-.. . . . . . . . . . . . . . .-:•· . .. • • •• •• • • • • •• • • • • • ••• .. . ·•:• .. •.. ... -:•· .. · .· . . . . . . . . . . . . . . . . . . : • . . . . . .. ··•~\,,,-----------,,,,.... .. . .. ·. . . . . . •\\\ -. . . . . .
January February March
1,050,093 1,117,409 1,482,239
1,132,103 1,241,590 861,221
686,563 725,735 1,162,342
1,044,816 1,149,618 1,514,046
932,896 967,416 1,166,442
1,108,190 1,223,761 1,509,777
• • • • • • • • • • • • • • • • • .,."°ll!Qllt:,-.•·--• • • •••• • • • • • • • • • • • • • • • • • •• . . . . . .... . .... . . . . . . . . . . . . . . , ..... • •• • •• • • • • •• • ••••••••••••••••••••••••••••••••••• • • ••
···••• • • • • •• • • • ••••• April May
1,111,558 725,754
53,379 143,004
1,107,004 946,366
1,221,628 836,379
981,216 760,330
1,133,256 843,270
June
586,319
237,706
839,377
663,141
643,486
July August September
570,977 526,519 460,869
256,418 231,283 255,926
814,471 647,534 551,041
671,225 620,532 515,007
670,818 601,542 560,358
October
638,922
417,305
769,524
432,667
737,527
November
876,703
500,468
986,908
812,305
953,025
December
1,077,818
648,011
1,085,569
862,368
1,094,783
1 SOURCE: Lee County Port Authority Monthly Statistics. * NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
57
9.A.e
Packet Pg. 259 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
PARADISECOAST.COM
INDUSTRY DATA I LICENSED RENTAL UNITS
May 2024 Licensed Transient Rental Units
Hotel Motel Vacation Rental
Naples 4,600 1,270 3,107
Marco Island 1,275 121 2,070
lmmokalee 0 70 104
Golden Gate 0 150 0
Everglades City 38 36 21
Chokoloskee 0 13 2
Goodland 0 5 8
Ave Maria 0 0 5
Ochopee 0 0 1
Total 5,913 1,665 5,318
1 SOURCE : Florida DeQartment of Business & Professional Regulation .
58
downs & st. germa in
RESEARCH
Total
8,977
3,466
174
150
95
15
13
5
1
12,8962
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.e
Packet Pg. 260 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
Naples, Marco Island, Everglades CVB
Jay Tusa, Executive Tourism Director
jay.tusa@colliercountyfl.gov
Sandra Rios, Public Relations & Communications Manager
sandra.rios@colliercountyfl.gov
John Melleky, Arts & Culture Manager
john.melleky@colliercountyfl.gov
Downs & St. Germain Research
(850) 903-3111 | contact@dsg-research.com
Joseph St. Germain, President
joseph@dsg-research.com
James Brendle, Project Director
james@dsg-research.com
uestions?
Contact Info:
9.A.e
Packet Pg. 261 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
60
THANK YOU
9.A.e
Packet Pg. 262 Attachment: Naples Marco Island Everglades May 2024 Monthly Dashboard - Updated
07/16/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 10.A
Doc ID: 29307
Item Summary: Tourism Staff Report
Meeting Date: 07/16/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/02/2024 9:56 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
07/02/2024 9:56 AM
Approved By:
Review:
Tourism Jay Tusa Tourism Division Completed 07/02/2024 1:22 PM
Corporate Business Operations Geoffrey Willig Financial Operations Review Skipped 07/02/2024 9:56 AM
Tourism Geoffrey Willig Tourism Review Skipped 07/02/2024 9:56 AM
Tourism Sandra Rios Tourism Review Completed 07/02/2024 2:05 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
07/02/2024 2:54 PM
Office of Management and Budget Christopher Johnson OMB Completed 07/03/2024 10:11 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 07/09/2024 11:58 AM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 12:07 PM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 12:07 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/09/2024 4:33 PM
County Manager's Office Ed Finn Deputy County Manager Completed 07/11/2024 7:07 PM
County Manager's Office Jennifer Leslie Deputy County Manager Skipped 07/12/2024 8:09 AM
Tourist Development Council Paul Beirnes Meeting Pending 07/16/2024 9:00 AM
10.A
Packet Pg. 263
1
TDC Collier County - Meeting date: July 16, 2024
STAFF REPORTS
The following is a report encapsulating the staff activity for the time
period May 1-31, 2024.
This detailed report contains activities, actions, recaps and actionable
learning by focus disciplines.
10.A.a
Packet Pg. 264 Attachment: 7.16.24 TDC Staff Reports (29307 : Tourism Staff Report)
2
TABLE OF CONTENTS
Page(s)
1. Staff Topline activities -- 3-4
2. Arts & Culture -- 5-6
3. Group Meetings -- 7-8
4. Midwest Sales -- 9-11
5. Specialty Markets -- 12-13
6. PR & Communications -- 14-16
7. Social & Digital Media -- 17
8. Global Travel Trade -- 18-19
9. International Sales UK & Ireland-- 20-22
10. International Sales Germany -- 23-26
11. Sports Complex -- 27-28
10.A.a
Packet Pg. 265 Attachment: 7.16.24 TDC Staff Reports (29307 : Tourism Staff Report)
3
STAFF TOPLINE ACTIVITIES
ARTS & CULTURE
1. Managed TDT Grant Application process for FY 2024-2025 to prepare for the application
deadline of June 3, 2024.
2. Began the Collier County Cultural ad series project to implement over the next two months.
GROUP MEETINGS
1. Hosted Hotel DOS Strategic Planning Partner Meeting with 11 of our meeting hotel
partners on May 23, 2024
2. We conducted two client site visits for future meetings, attended FSAE S Florida Monthly
Meeting, and met with 18 hotel partners at various events this month.
MID-WEST SALES
1. Over 1500 meeting & incentive buyers reach through 2 key industry events (MPI WEC & IRF)
2. 22 RFPS and 2 definite groups (273 Room Nights)
SPECIALTY MARKETS
1. The Specialty Markets team engaged in strategic meetings throughout May 2024, with a key
focus on the Hotel DOS Strategic Planning Meeting on May 23, where market conditions and
fiscal planning for FY25 were discussed in preparation for the CVB Annual Marketing
Summit.
2. Despite a slight dip in weddings for the last quarters of 2024, the overall outlook for FY25
remains strong, supported by recent engagements and strategic initiatives, while small
market meetings generated 10 new contacts, 6 leads, and an EIC potential of $1,084,573.35.
PR & COMMUNICATIONS
1. Earned media efforts for May 2024 resulted in 44,544,791 media impressions with a Media
Value of $59,734.09
2. Media highlights include placements in Boston Magazine, Venice Magazine, Southern Living,
New York Times, Paste and Smart Meetings.
SOCIAL & DIGITAL MEDIA
1. Conduct filming for National Travel & Tourism Week.
2. Film Permitting (Visit Florida & The Naples Studio)
GLOBAL SALES
1. Brand USA indicates strong growth from the European markets into USA for 2024 and
onwards.
2. DACH market has a strong interest in the Paradise Coast, especially the Swiss luxury market.
10.A.a
Packet Pg. 266 Attachment: 7.16.24 TDC Staff Reports (29307 : Tourism Staff Report)
4
UK & IRELAND
1. IPW – Los Angeles, 3-7 May 2024. U.S. Travel’s IPW the leading international inbound travel
trade show, driving an estimated $5.5 billion in future travel to the United States. Attended
with the CVB team, this is an essential business opportunity to connect with the travel trade
in person, conducting strategic meetings, refresh relationships, networking and securing
new partnerships. Together we held over 80 one-to-one meetings with an estimated 33
individual meetings for the UK, Ireland and France market.
2. Approval and actioned our participation with British Airways Holidays and British Airways
co-op marketing for UK market with activation in June. Targeting the summer and shoulder
off peak season for travel into the destination.
DIAMONDE
1. Participation at IPW in Los Angeles with over 35+ appointments with buyers from the DACH
and BeNeLux markets May 3-7.
2. Confirmation of our B2B/B2C online summer campaign with Swiss tour operator.
SPORTS COMPLEX
1. We celebrated Independence Day with "Drones in Paradise," a spectacular drone light show
set to music. Families enjoyed pre-show activities and the Stars & Stripes After Party with
live music on the great lawn.
2. We joined the USL for an exciting and historic morning as they unveiled the name, crest, and
colors of Naples' first professional soccer club. This family-friendly event featured soccer-
themed activities and offered a first look at the team's identity.
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ARTS AND CULTURE
John Melleky – Arts and Culture Manager
Reporting Period: May 1-31, 2024
TDT Grants and Other Grant Programs
• Opened application process for FY 2024-2025 Arts and Culture Grants. The deadline was set for
Monday, June 3, 2024 at 9:00 AM.
• Completed a PowerPoint presentation and held a webinar on May 1, 2024, for organizations to
understand the application process. Seven organizations participated in the live webinar.
• Reviewed draft applications and provided feedback for six organizations that participated in this
process.
• Implemented the panel process, which will run from June 4 – June 13, 2024.
• Sent weekly email updates to the arts and culture mailing list about the grants.
• Set meetings with all the County Commissioners to review improvements to the grant process.
TDT Grants Meetings
Date Organization
May 2, 2024 Theatre Zone
May 3, 2024 MauRich Productions
May 6, 2024 Naples Botanical Garden
May 7, 2024 Everglades Seafood Festival
May 8, 2024 Naples Historical Society
May 13, 2024 Conservancy of Southwest Florida
May 17, 2024 Opera Naples
May 24, 2024 Naples Art District
May 28, 2024 Naples Botanical Garden, Naples Art District, The Holocaust Museum
May 29, 2024 Artis--Naples
General CVB Projects
• Tourism Fulfillment Warehouse: Prepared executive summary and materials for the new
warehouse contract for the May 21, 2024 TDC meeting and the June 11, 2024 BCC meeting.
• Miles Partnership Invoice and Contract Extension: Developed a plan for the invoice processing,
contract extension, and developed materials and a presentation for the June TDC meeting.
• Attended various meetings regarding website and advertising.
• Attended meetings and planning on possible USL partnership.
¡ARTE VIVA! – Hispanic Art Festival
• Approved campaign for summer arts and culture ads and email campaigns that included ¡ARTE
VIVA!
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General Arts and Culture Campaigns
• Reached out to organizations to confirm logos, ad specifications, and template confirmations for the
Collier County Culture ad series for 2024-2025.
Outreach to Arts and Culture Organizations
Outreach to organizations includes meetings, introductions, and attending various arts and cultural
activities throughout the month.
Date Organization
May 3, 2024 Meeting with South Florida State College on grant programs
May 3, 2024 Meeting with United Arts Collier
May 8, 2024 Meeting with Bradenton CRA – Public art
May 11, 2024 Naples Art Institute- Attended new exhibition
May 16, 2024 United Art Collier – Announcement of Florida Humanities grant
May 18, 2024 Artis—Naples – Community Day and Warhol exhibition
May 23, 2024 Naples Pathway Coalition – Introductory meeting
May 24, 2024 The Ringling – Skyway exhibition opening
May 28, 2024 Everglades Historical Society – Meeting about window project
May 31, 2024 Nora Beyrent – Individual artist
May 31, 2024 The Naples Players – Opening event Kizzie Theatre
Upcoming Strategic Initiatives
• Complete the materials for the TDC to review the grant applications at the July 2024 meeting.
• Develop a schedule of events for season 3 of ¡ARTE VIVA!
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GROUP MEETINGS SALES REPORT
Lisa Chamberlain, CMP, Group Sales Manager
Reporting Period: May 1-31, 2024
Subject 2024 2023
Number of Meeting Planner Contacts 48 (vs. 62 in Apr; 60 in Mar; 54 in Feb) 134
Number of RFP leads sent to hotel
partners
38 leads sent (vs. 35 in Apr; 43 in Mar;
39 in Feb)
36
Number of Shows Attended 0 in May (vs. 1 in Apr; 1 in Mar; 1 in Feb;
2 in Jan; 0 in Dec)
1
Events Attended / Sales Activity
• Destination Overview with new partner, Tiffany Horton, with LaPlaya Beach Resort & Inn on Fifth
• Meeting with partner Maureen Sallustio with Hampton Inn Central and GM
• Presentation to Marco Island Area Association of Realtors on May 8, 2024
• Strategic planning meetings with Paradise Advertising partners for Meeting & Weddings segments
• Attended SWFLCGS May Meeting (Southwest FL Concierge and Guest Services Association)
• Regina Day & Kelly Townsend site visit at Hilton Marco Island
• New Mountain Capital Site Visit at The Ritz-Carlton, Naples, Sun May 19, 2024
• Attended Tourist Development Council (TDC) Meeting May 21, 2024
• FSAE South Florida Power Lunch at DoubleTree in Miami May 22, 2024
• Hosted Hotel DOS Strategic Planning Meeting with 11 partners on May 23, 2024
• Industry Meet & Greet for Alexandra Casto, DOS with new Great Wolf Lodge May 30, 2024
• Naples Networking event May 30, 2024
• Continue to focus on the Incentive and Corporate Meetings Market – our team recently attended
Incentive Research Foundation’s IRF Invitational at the end of May and plan to attend Meetings
& Incentives’ M&I Forum in Miami in June.
• Connecting with and assisting meeting planners who have submitted leads directly and through
Cvent and other channels.
Upcoming Strategic Initiatives
• Reviewing upcoming travel calendar, including the Midwest market, and confirming events.
• Continue to focus on the Incentive Meetings Market – our team attended Incentive Research
Foundation’s IRF Invitational at the end of May, and will attend Meetings & Incentives’ M&I
Forum in Miami in June, as well as the Meetings & Incentives Worldwide Summit in August.
• Strategizing with new Paradise Advertising representative to discuss Organic Social Media
Strategy for monthly e-newsletters and LinkedIn Articles
• Continue to strategize with new Paradise Advertising representative and team on organic social
media and educational content for LinkedIn articles, posts, and monthly e-newsletters
Looking Forward
• July 16-19, 2024 FSAE Florida Society of Association Executives’ Annual, Orlando, FL
• August 7-9, 2024 Prevue Meetings’ Meet Well , Charlotte Harbor, FL
• August 18 - 20, 2024 Northstar Meetings’ Destination Southeast Point Clear, AL*
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Hotel DOS Strategic Planning Meeting with 11 partners on May 23, 2024
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SYNERGY-CONNECT – MIDWEST REPS
Maura Zhang
Reporting Period: May 1-31, 2024
Subject 2024 2023
Number of Meeting Planner Contacts 425 60
Number of RFP leads sent 22 23
Number of Shows Attended 2 1
RFPS
Event Name Organization Contact State Dates Room
Nights
NADA January 18-20, 2026 Maritz Global
Events
Amy Braun MO January 18-20,
2025
56
Point of Care 2025 National
Sales Meeting
HelmsBriscoe Debbie
Hershfield
OH February 1-7,
2025
750
International Doctors in AA,
July 2027
ConferenceDirect Lisa Neylon IL July 3-11, 2027 1465
Instructor Meeting HPN Lori Thomas
Bodin
IL January 30-
February 1, 2025
150
Advanced Micro Devices SKO
and Partner Summit
Maritz Global
Events
Kathryn Wolf MO February 1-7,
2025
2170
Vanessa Bays CWT Vanessa Bays MN February 18-20,
2025
51
Merz TX 2024 Maritz Global
Events
Amy
Hoffman
MO/PA September 13-
20, 2024
826
Jenne Annual Sales Trip Maritz Select Shonna
Nitzel
OH April 20-24, 2026 294
MassMutual GAC 2027 Maritz Joy Ballis MO February 28-
March 4, 2027
617
NCM Associates December
2025
Maritz Tami
Mazzolla
MO December 6-10,
2025
127
Society of Nurse Practitioners HelmsBriscoe Jasmine
Eldeen
MN April 22-26, 2026 670
Alera President's Club Motivation
Excellence
Bob Hertel IL April 13-19, 2026 747
Event Name Organization Contact State Dates Room
Nights
2025 Forum on Construction
Law
American Bar
Association
Michael
Steffan
IL June 10-14, 2025 178
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2025 Annual Business
Meeting
American Express
Global Meetings
Dora Mullett MI Feb 22-26, 2025 910
PHA26 National Meeting V2 Riverwest
Meetings
Heather
Wamsley
IL February 7-13,
2025
1360
Myers & Stauffer Peak
Summit
FSCBIZ Heather
Coleman
MO February 17-19,
2025
95
NCM03452018 March 8-12,
2025
Maritz Kristen Fried MO March 8-12,
2025
95
Xerox SLT & Partner Summit Creative Group Stephanie
Panagakis
IL January 25-31,
2025
1196
Hydro President's Council ConferenceDirect Jessica
Botticella
CA April 7-11, 2025 164
Morgan Stanley Power of
Process
BCD Meetings John
Deaderick
IL February 9-12,
2025
427
Dassault Systems 2025 3D
Experience
Maritz Beth Stewert MO March 29-April
4, 2025
2400
AmerisourceBergen MWI
2025 Commercialization
Services Meeting
Maritz Patty Lai MO April 18-25, 2025 1188
NADA February 9-11, 2025 Maritz Amy Braun MO February 9-11,
2025
38
Dot Foods Winner Circle NHS Global Events Bryan Ganek IL March 31-April
6, 2027
761
Prospecting and Other Activities
• Contacted all incoming leads for updates and recommendations. (22)
• Barb Attended MPI WEC in Louisville. 2500 in attendance
• Destination presentation at PCXP Agency (8) Planners
• Attended (2) SITE Chicago Board Meetings
• Attended the SITE FL & Caribbean AI education and networking event on May 8
• Maura attended the DOS meeting in Naples on May 23
• Maura attended the IRF invitational May 28-31 – with approximately 200 top incentive buyers
from North America and Canada.
Looking Forward (Trade Shows)
• June 4, 2024 – SITE Educational and Networking Program
• June 13, 2024 – SmithBucklin Networking Event
• June 23-26, 2024 – M&I Americas Trade Show, Miami
• July 30, 2024 – Destination Reps Summer Client Event, Midwest
• August 6-7, 2024 – Meetings & Incentives Worldwide Summit, Chicago
• August 27-29, 2024 – Connect Marketplace, Milwaukee
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• October 8-10, 2024 – IMEX - Synergy Client Breakfast
• October 8-10, 2024 – IMEX - Synergy Destinations Booth TBD
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SPECIALTY MARKETS REPORT
Michelle Pirre – Small Meetings
Reporting Period: May 1-31, 2024
Subject 2024 2023
Number of Meeting Planner Contacts 10 17
Number of RFP leads sent to hotel
partners.
6 Leads sent with 1,539
room nights $1084,573.35
EIC potential
17 Leads Sent with 2916
room nights $1718359.60
potential EIC
Number of RFP’s Definite 0 1 turned def with 46
rooms and $23,642.54 EIC
potential
Sales Events / Activity
• May 2, 2024 – TravPro Biweekly Meeting to assist with setup of Travel Agent Training site.
• May 7, 2024 – Lunch meeting with Maureen Sallustio, DOS at Hampton Inn Central. Site visit and
discussed small market meetings and small group business.
• May 9, 2024 – Planning Session for Destination Weddings Market with Paradise Advertising.
• May 14, 2024 – Meeting with Sandra Rios PR Manager, discussed upcoming Grace Ormonde
Editorial for destination weddings.
• May 16, 2024 – TravPro Biweekly Meeting to assist with setup of Travel Agent Training site.
• May 17, 2024 – Meeting with Lisa Chamberlain to discuss plans for the Hotel DOS Strategic
Planning Meeting with local DOS at partner hotels to discuss state of the market and upcoming
FY planning.
• May 22, 2024 – Meeting with owners at the Sand Dollar Boat Tours as they presented their
attraction and discussed ways the CVB can assist in marketing efforts.
• May 23, 2024 – Hotel DOS Strategic Planning Meeting - Meeting with local DOS at partner hotels
to discuss state of the market and upcoming FY planning. Prelude to the Annual Marketing
Summit.
• May 30, 2024 – TravPro Biweekly Meeting to assist with setup of Travel Agent Training site.
Upcoming Strategic Initiatives
In May 2024, Specialty Markets engaged in a series of strategic meetings along with group sales and
planning sessions to enhance our market presence and to strategically plan for upcoming fiscal year
2025. The Hotel DOS Strategic Planning Meeting on May 23 was a key focus where local hotel and resort
DOS’s discussed market conditions and fiscal planning in preparation for the CVB Annual Marketing
Summit. Topics discussed were:
• Dipping in leisure travel and what could be the cause?
o Political
o Hurricane Ian - travelers are unsure what is re-opened.
o Florida fatigue, travelers heading t6o Europe more.
o Hurricane season is starting and what to do.
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• Weddings – Only a few hotels are noticing a dip in weddings for the last quarters of 2024. Most
others are performing well, with FY25 looking strong and on target, extending well into 2026.
The current dip can be attributed to the fact that people could not start dating new partners
until after the COVID-19 shutdowns. Consequently, couples who met in late 2020 are now
reaching their engagement period in 2023 and 2024, rather than having weddings. Recent
surveys indicate that couples typically date for 3-4 years before getting engaged, which aligns
with the observed trend.
• Throughout the month, small market meetings engaged with 10 new meeting planner contacts,
generating 6 leads, 1,539 room nights, and an EIC potential of $1,084,573.35.
Looking Forward
• Assisting with planning the CVB Annual Marketing Summit
• Assisting with planning the CVB Annual Tourism Star Awards
• August 27, 2024 – August 29, 2024, Connect Marketplace (Specialty)
• October 27, 2024 – October 29, 2024, Northstar’s Small & Boutique Meetings
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PUBLIC RELATIONS & COMMUNICATIONS REPORT
Sandra Rios PR & Communications Manager/Maria Power – PR Assistant
Reporting Period: May 1-31, 2024
Media Updates
• Detailed itinerary for Lisa Marie Leuteritz – Vögel Magazine (Germany) – June FAM
• Met with Paradise Advertising to review upcoming IZEA influencers and to discuss potential
itineraries.
Communications
• Social media campaign to promote awards including USA Today 10 Best – Rising Tide Kayak
Tours, #8 Best Beach in the U.S, Delnor Wiggins Pass, U.S. News and World Report – Naples #1
Best Places to Live in the U.S.
• SW FL Press Club monthly meeting – Hurricane Preparedness, May 2, 2024
• Sand Dollar Boat Tours introductory meeting with team.
• Draft June CoastLines articles – Overview and PR.
• Preparations for Gulfshore Business magazine interview.
• DOSM Annual Strategic Partner Luncheon meeting.
• Partner engagement – Hosted Hurricane Preparedness Webinar.
• Partner engagement – Marketing Summit distributed pre-event partner survey.
• Draft press release announcing PCSC Drone Show.
• Draft submission for Destinations Florida article.
• Draft talking points for Youth Leadership Collier speaking engagement.
• Alamo Drafthouse Ribbon Cutting event, May 10, 2024.
• Rebecca Kussmann / Betti Bomb PR re: FAMs with Sails Restaurant.
• Social media campaign to promote National Travel & Tourism Week.
• Introduction and discussions with Lola 41 restaurant for FAMs and hosting media.
• AJ Kinney / Matador Network re: potential partnerships and initiatives.
• Turtle Club re: updated images and working with them on FAMS.
• Updated Fact Sheet for the Media Kit.
• Drafted and distributed May CoastLines.
Marketing
• Planning DMO Partner Meeting to support RSW / Discover Airlines sponsorship.
• Zartico – Srategy discussion and software updates.
• Review FBU contract agreement and funding options.
• USL – Draft sponsorship agreement.
• Grant Thornton Invitational – Sponsorship meeting.
• CME, Live Fest Proposal – Rob Hartman.
• Spirit Promotions sponsorship meeting, May 23, 2024.
• Timeline for Content Creation projects.
• Finalize PCSC Drone Show marketing campaign.
• Visit Florida – Contract tracking and updates for TDC /BCC review.
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• 2024 Marketing Planning & Strategy meeting May 9, 2024.
• Detailing Garden & Gun Culinary Media event.
• Biweekly call with Downs & St. Germain research agency.
• Biweekly meeting with Miles Media Group.
• Planning for annual Tourism Marketing Summit – July 25, 2024.
• Review and approval of May advertising campaigns.
Approved creative assets and estimates for the following marketing projects:
• 0262 FY24 Stone Crab Campaign Web Articles Update Fresh Local Flavors V1
• 0262 FY24 Stone Crab Campaign Web Articles Update Stone Crab 101 V1
• 0240 FY24 Stone Crab Campaign Museum of the Everglades Article Proof2
• 0220 Partner Webinar May - Newsletters
• 1628 Consumer Escapes June V1
• 0591 Tourism Marketing Summit Partner Survey - First Two Eblasts Estimate
• 0592 Tourism Marketing Summit Partner Survey - Last Two Eblasts Estimate
• 0610 6th of July – Radio Spot Estimate
• 0609 6th of July – TV Spot Estimate
• 0608 6th of July – Wilkins DOOH Mobile Truck Estimate
• 0444 Oonagh McCullagh-Boyle - Business Cards Estimate
• 0219 Partner Webinar May(June) One-Sheeter
• 1848 Garden & Gun Southern Newsletter
• 0262 FY24 Stone Crab Campaign Web Articles Update Fresh Local Flavors V1
• 0262 FY24 Stone Crab Campaign Web Articles Update Stone Crab 101 V1
• 0220 Partner Webinar May - Newsletters
• 1635 FY24 Leisure Golf Campaign Florida Golf Alliance
• 0198 FY24 Spring Summer Audacy Streaming Audio Ad
• 0464 FY24 Canada Campaign Expedia Summer Ads Refresh Proof
• 0416 Email Drip Campaign - Ideation
• 0310 FY24 Car Culture Content Series - Ideation
• 0437 Social Campaign - Followers Choice Awards Social Content Series - Ideation
• 0300 FY24 Paradise Portraits Content Series - Ideation
• 1276 FY24 Marketing Plan Re-Printing Costs
• 0434 Culinary Coffee Table Publication - Ideation
Asset Fulfillment
• Suzanne Mason/U.S. News and World Report – Photo assets for Naples, Florida digital travel
guide.
• Emily McCarthy/ British Airways Holidays – Photo assets for Visit Florida Campaign.
• Ann Henson/ U.S. News and World Report – Photo assets for Naples, Florida digital travel guide.
Division Administration / Projects
• WEB EOC Training
• Review and route City of Marco Island Beach Repairs and Maintenance Grant A Application
• Research Gulf of Mexico beach Stormwater Outfall Pipe Removal & Water Quality Project ES
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• Research Florida county TDC Ordinance plans to update verbiage for Collier County ordinance
• Review Hardbottom Monitoring Grant A Application from CAC
• Visit Florida ROI Powerpoint
• TDC workflow and attend meeting, May 21, 2024
• Staffing – Review Keystaff candidates
• Procurement process to finalize a Call Center Services vendor
• Finalized TDC Advisory Board applications
• Website new buildout – Solution for Campaign Monitor Connection
• Attend FRLA Monthly Meeting, May 22, 2024
• Bi-weekly call with Downs & St. Germain research agency
• Bi-weekly meeting with Miles Media Group
• Bi-weekly PR agency meeting with Lou Hammond Group
• Weekly Collier County PIO meeting
• Weekly Deputy County Manager strategy meeting
News & Press Releases
• Smart Moves in Reno, Paradise Coast and More
• The 14 Best Places for a Weekend Getaway in Florida
• 6 Beaches for Budding Swimmers, Surfers and Castle Builders
• Boston Magazine, Top Places to Live, Naples
• https://www.paradisecoast.com/article/alamo-drafthouse-cinema-hosts-ribbon-cutting-
celebrate-naples-opening
• https://www.paradisecoast.com/article/patrick-mouratoglou-partners-ritz-carlton-naples-
tiburon-launch-his-first-signature-tennis
• https://www.paradisecoast.com/article/inn-pelican-bay-naples-fl-hotel-recognized-among-top-
1-hotels-worldwide-trip-advisors
• https://www.paradisecoast.com/article/us-coast-guard-auxiliary-naples-announces-national-
safe-boating-week
• https://www.paradisecoast.com/article/golisano-childrens-museum-naples-2024-blue-star-
museum-cmon-offer-free-admission-military
• https://www.paradisecoast.com/article/scooby-dootm-and-gang-come-golisano-childrens-
museum-naples-all-new-exhibit-opens-may-25
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DIGITAL, SOCIAL AND FILM
Buzzy Ford – Film Liaison, Digital & Social Media Coordinator
Reporting Period: May 1-31, 2024
May Social Media 2024 2023
LinkedIn LinkedIn Post Sent: 11
Engagements: 821
Followers Gained: 25
Impressions: 5,862
LinkedIn Post Sent: 15
Engagements: 471
Followers Gained: 42
Impressions: 4,196
Facebook
Facebook Posts Sent: 16
Engagements: 24,157
Link Clicks: 444
New Fans: 61
Impressions: 2,249,452
Facebook Posts Sent: 20
Engagements: 131,216
Link Clicks: 20,990
New Fans: 355
Impressions: 4,913,917
Instagram
Instagram Media Sent: 39
Engagements: 1,730
Followers Gained: 233
Instagram Impressions: 4,956,607
Instagram Media Sent: 58
Engagements: 3,476
Followers Gained: 507
Instagram Impressions: 815,273
CrowdRiff 13k interactions and 19k views 11k interactions and 30k views
ThresHold360 Engagement: 46.77
Google Views: 87,876
Clicks: 1,480
Engagement: 85.71
Google Views: 453,243
Clicks: 71
Tasks
• Ongoing corrections & updates to the relaunched website.
• Update website media center with various PR & publication initiatives.
• Newsletter article link updates.
• Conduct filming for National Travel & Tourism Week.
• Film Permitting (Visit Florida & The Naples Studio).
• Gather Collier Museum assets for international marketing.
• Update the PR section of the website.
• Conduct CVB Staff Database training.
• Write monthly Coastlines article.
• Generate TDC Monthly Meeting Agenda.
• Del Mar content shoot.
• Social Media Monitoring / Content Meeting.
• Update partner listings & website articles.
• Update the “In the News” section, highlighting various destination coverage.
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TRAVEL TRADE SALES REPORT
Claudia Wood – Global Sales Manager
Reporting Period: May 1-31, 2024
Subject 2024 2023
Number of Travel Advisor Contacts 416 320
Number of Tour Operator Contacts 80 80
Number Trade events Attended 1 1
• May 3 – 7, 2024 – Attended IPW with our UK and German office representatives as well as our
PR representative from Lou Hammond. We had 80 appointments with tour operators to
negotiate and create new package promotions. Our PR representative handled the media
marketplace appointments.
• May 20, 2024 – presented at the Travel Weekly “Destination as Ambassadors” webinar. This is
the final portion of our co-op program with Visit Florida and Northstar. We had 416 live
participants and 718 registrants. We received all contact information for follow up and the
webinar will also remain on the Travel Weekly site for a year.
Monthly Activites
• TravPro zoom meeting to review latest changes to the new travel advisor training platform.
• Zoom meeting with Annette to prepare to discuss monthly activities.
• Organized staff presentation from a new Attraction partners Sand Dollar Tours at the office.
• Review and approval of latest travel trade brochure.
• SKAL Southwest Florida Chapter Board Meeting.
• SKAL Southwest Florida Membership Meeting and Dinner.
• Reviewed latest marketing campaigns with UK representative.
• Created presentation for TLN Destination training for next month in DC.
• Prepared all necessary trade show shipping and collateral for booth at TLN.
• Created presentation for Delta Vacations event in Long Island.
• Shipped all materials and booth décor.
• Visit Florida exemption back up preparation with International Teams.
• Wrote monthly newsletter article for Coastlines.
• Multiple proofreading projects from Paradise. Travel Trade and Spanish copy.
• Meet and greet with Alex Castro the new Great Wolf Lodge Director of Sales.
• Prepare and attend Big Rocks meetings every week.
• Attended Monthly TDC meeting with the CVB Team.
• Meeting with Luisa to discuss latest Paradise Advertising projects.
• Organized and escorted TUI FAM of 16 German Travel Advisors.
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UK/Ireland and DACH Markets
• Ongoing review of budgets, coop activities, trainings, and trade shows for both our international
representatives.
• Review all activity summaries and sign the projects that are in line with our strategic marketing.
Upcoming Strategic Initiatives
June 3 – 4, 2024 – Tui FAM
June 8 – 11, 2024 – Travel Leaders Network EDGE 2024 Conference
June 12, 2024 – Delta Vacations Training.
Event Picture
IPW 2024.
Left to Right: Annette Eckhardt, Karen Smith, Claudia Wood, Oonagh McCullagh-Boyle
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UK & IRELAND MONTHLY REPORT
OMMAC Activities
Reporting Period: May 1-31, 2024
UK and Ireland Market Update
• British Prime Minister Rishi Sunak has called a UK general election to take place on 4 July,
several months earlier than was expected.
• In the wake of the snap general election, 78 Conservative Party MPs have resigned, which
surpasses the party’s record set in 1997 when Labour won a landslide under Sir Tony Blair.
• The Labour party remains favorite to win the most seats in the 650-seat House of Commons and
return to power after 14 years of Conservative Government.
• The UK is no longer in recession after it grew by 0.6% in the first three months of the year
according to the Office of National Statistics (ONS).
• UK inflation has fallen to 2.3%, the lowest level in almost three years, and just shy of the
government’s target of 2%. Lower gas and electricity prices were the main driver behind the
inflation drop, as a lower price cap - which fixes the maximum price that can be charged for
each unit of energy - kicked in.
• The UK’s annual inflation rate is expected to remain near 2% over the remainder of 2024.
Marketing, Sales, and Promotional Activity
Trade Overview
• Research from ABTA Travel Money shows UK travelers are budgeting more for their holiday
spending, with overseas travel spend up 54% for a longer holiday.
• International air routes from Europe have surpassed pre-pandemic levels (excluding Africa)
according to the latest figures from IATA. European carriers increased capacity 10% year-on-year
in April and saw demand rise 10.1%, while worldwide demand for flights was up 16%, capacity
up 15% and load factors up 0.7% compared to the same period.
• Norse Atlantic is reported to have doubled its April passenger carryings, with average load
factors up 12% year-on-year to 79%. (with flights into Florida).
• New routes have recently been announced between the UK/Ireland and the USA, including
Icelandair to Pittsburgh via Keflavik, as well as Aer Lingus to Dublin and Las Vegas.
• TUI opened a new store in Leeds as part of a bid to expand its UK retail presence. This is backed
by reporting trends suggesting younger people are booking through high-street agents.
• IPW, leading US Travel Trade Show - May 3-7, 2024, held an estimated 33 individual meetings
with leading UK, Ireland, and French tour operators to discuss options for growing visitor
numbers during our low season/summer and shoulder season. See images below.
• IPW – Represented Florida’s Paradise Coast and attended the Brand USA market updates, where
they indicated strong growth from the European markets into USA for 2024 and onwards.
• IPW – Represented and attended the VISIT USA UK & Ireland reception prior to opening event,
the largest international delegation at an estimated 120 attendees.
• IPW – Represented and attendance the VISIT USA France reception prior to opening event – an
estimated 65 delegates attended. Additional follow up with their MICE market as 22 delegates
attending – capitalizing on the Paris - Miami direct route with easy connectivity into Florida’s
Paradise Coast.
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• IPW – during the show ensured all materials and appointments covered and assisting with our
team. Additionally ensured our industry partner representing Naple Bay Resort included in all
relevant meetings.
• Following up to establish suitable proposals for consideration and activate at earliest date. Our
aim is to achieve prominence and key position of Florida’s Paradise Coast front of mind with
both trade and consumer.
• Kuoni – meeting and further discussion regarding their relaunch of the Florida program – only
considering a few destinations plus the gateways. Following ongoing communications with this
leading high end tour operator over the past years – we are delighted they are including
Florida’s Paradise Coast. Ongoing activity TBC.
• Following up on individual trade requests for future visits to the destination many TBC.
• Confirmed attendance for Visit USA UK 4 July trade event, in London (held in June for maximum
attendance).
• Continue to work with Prize winner of the TTG / Visit Florida Easter promotion plus follow up of
consumer prize winner to ensure confirmation of upcoming trip - postponed previously from
Covid and Hurricane Ian.
• Continue with ongoing data to work in alignment with the CVB regarding budget and activity for
remainder of 2024.
• Updates - industry updates included within our CVB weekly zoom meeting for planning – all
noted above under market updates.
• Mailing House – maintaining distribution of CVB literature for consumer and trade requests.
Oonagh attending IPW meeting. Oonagh at IPW entrance
Public Relations and Communications Activity
Media Summary - Overview
• Affordable short-haul summer destinations (UK and Europe) have featured heavily within the
national titles, spotlighting affordable yet diverse travel destinations.
• Aspirational long-haul destinations have also been a focus, catering to the UK’s growing appetite
for unique and exotic experiences.
• Ahead of the Summer 2024 Olympics, Paris has naturally endured a growing spotlight within the
travel pages.
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PR Activity
• The team pitched five (5) stories themed on sports travel, family-friendly travel, and festivals.
• The team localized and distributed one (1) press release titled “Paradise Uncovered: What’s
New This Season along Florida’s Paradise Coast.
• The team met with four (4) media to discuss Florida’s Paradise Coast, including freelance travel
writer and US specialist Zoey Goto and Nick Savage, Editor of Escapism Magazine.
• The team also attended Roxhill’s Media Meets event where Dipal Acharya, Executive Editor of
the Evening Standard Magazine, shared insights about travel content for the year ahead.
PR Coverage
Date Publication Media
Type Journalist Headline Reach EAV ($)
02.05.24 loveEXPLORING Online Ella Buchan North America's 57 most
beautiful attractions
216,200 $5,506
06.05.24 loveEXPLORING Online Ella Buchan Ranked: The USA's best
bucket list experiences
216,200 $5,506
14.05.24 FabUK Online Cem Caplan Paradise Uncovered:
What's New This Season
along Florida's Paradise
Coast
63,000 $1,606
25.05.24 The Scottish Sun Print Heather
Lowrie
A slice of Paradise 173,507 $1,973
TOTAL (4) 668,907 $14,591
*EAV, Equivalent Ad Value is a standard used to evaluate the value of earned media placements (Earned
Media is a placement achieved through PR efforts while Paid Media is an ad that is paid for and placed in
a publication through advertising).
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DACH & BeNeLux Markets
Monthly Sales & Marketing Activities
Reporting Period: May 1-31, 2024
Prepared by DiaMonde e.K., Annette Eckhardt, Senior Account Manager
May Review
• Attendance at IPW in Los Angeles, May 3-7 & follow-up
• Finalization of our campaigns FY 23-24 and preparation for marketing plan FY 24-25
June Forecast
• Fam tour visit to Naples and the Everglades of German tour operator TUI with 16 travel agents,
Jun. 3-4
• Participation at luxury B2B show “UNIQUE Moments” in Frankfurt, Jun. 27
Summary of Achievements
• Content preparation for our upcoming summer campaigns (campaign start mid of June)
• Confirmation of our participation at B2B event “USA Expert Day” in Duesseldorf on Jul. 3
• IPW & spring campaigns follows up
Sales Activities – B2B & B2C – Highlights
• Die Reisebotschafter - Cruising Reise GmbH, Dirk Zielinski, Product Manager USA, Germany –
IPW 2024
o Business is developing positively, lots of interest for Florida – especially the West Coast.
o California is their best-selling destination, followed by the East Coast and Florida.
o Talked about attending Florida Huddle, is interested also to attend in one of the pre- or
post fam trips.
o Gave a destination and hotel update.
o Planning a dedicated USA B2B event in September with 4 US partners. Networking event
for 35-40 travel agencies including 20 minutes presentation time, networking dinner and
overnight. Cost share is USD 2500. Confirmed this opportunity after acknowledgement
of Claudia Wood on May 24.
• Hotelplan Suisse (MTCH AG), Melissa Clausen, Lead Product Manager Travelhouse, Switzerland –
IPW 2024
o Their room nights to Naples, Marco Island are up (see details in April report)
o Their clients are looking for close to nature experiences, some of them prefer to stay in
the Everglades. Due to this they are always looking for alternatives in the region. Would
be interested in the Parkway Motel if bookable via receptive. Our inhouse training was
very well received by their staff.
o Discussed the opportunity of South Florida campaign (B2B/B2C) to push late summer,
early fall booking. Three attending regions: Keys, Fort Lauderdale and Paradise Coast.
The confirmed our participation in this opportunity after receiving the
acknowledgement of Claudia Wood on May 7.
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• Exciting West, Ruben Gryson – IPW 2024 (new contact)
o Working with NWT, Travalco, Bonotel, selling via travel agencies.
o Gave a full destination and hotel presentation. They plan to extend their program to
Florida.
o Looking for nature experiences, suggested Everglades Area Tours.
o Planning an individual fam tour in April/May 2025.
• Design Travel AG, Jeanette Fuechslin-Koops, Owner, Switzerland – IPW 2024 – new contact
(luxury)
o USA is a growing market for them, looking for insider tips, luxury experiences.
o Gave a detailed update on Naples, she was very interested.
o Used to work with American Excursionist, had a bad experience.
o We talked about a city/beach luxury combination for Florida and thought about a
Tampa/Naples combination.
o Featuring 2 Florida routings on their website.
o Will work with them on product extension to Naples, Marco Island & Everglades to build
them up as new tour operator partner.
• CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President, Germany – IPW 2024
o Our key account tour operator and one of our biggest supporters/fans in the market
o Numbers to Naples, Marco Island and Evergaldes are already of 3.5% over their full-
year result for 2023.
o Receive already requests for 2025.
o Ask to brief our hotels to address special offers earlier to give them a chance to promote
them.
o Gave him a hotel and destination update, was impressed about the upcoming
developments.
o Continue with marketing campaign in 24-25 focusing on luxury. Joint campaign West
Palm Beaches and Tampa might be an option. The final campaign reporting will be sent
beginning of June.
• Buitengewoon Reizen, Gerad van't Land , Netherlands – IPW 2024 (new contact)
o They are a Dutch tour operator that is specialized in travel for people with reduced
mobility (accessible travel). For the USA-Canada reservations we work with the Dutch
tour operator UStravel.nl to provide the packages for the accessible accommodations.
o Also, she works with her company as a "promoter" for better accessibility in the hotel
sector etc. regarding travel for people with reduced mobility.
o Introduced destinations and hotels.
o Was especially interested in the Compass Hotel Naples, AC Hotel Naples and Capri Inn.
o Asked if they are offering accessible accommodation, needs to know measurement and
heights of the beds.
o DiaMonde will request this information and get back to her afterwards.
• Knecht Reisen AG, Anja Meier, Product Manager North America, Switzerland – IPW 2024
o US West Coast and Hawaii, Deep South are their best-selling destinations.
o They lost many of their family clients travelling to Florida usually in the summer break
due to the high rates.
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o Selling LaPlaya, Inn on5th, Naples Bay and Hilton Marco Island.
o Need to work on summer deals to promote Florida as summer destination, need to send
them at an early stage as their clients are booking 6-12 month in
o Wants to plan a B2B breakfast event for Florida end of August 2024.
o Would be interested to have Naples, Ft. Myers and Sarasota as partners.
o She will forward a proposal for this after IPW.
• T.r.u.e America GmbH, Christin Stellwagen, Geschäftsführern, Germany – IPW 2024
o Very happy and satisfied with the development of their business (est. in 2021).
o For overall Florida they booked 700 room nights in 2023 and they are booking through
ATI, NWT Allied.
o For Naples they are selling Hyatt House, Bayfront Inn, Holiday Inn, La Quinta, Bellasera
and sometimes Green Links. Their main clientele are families and couples, and they
know destination Florida very well.
o Also, they are still not selling Fort Myers.
o Regarding marketing they would like to offer us a google ads campaign and we should
support to build up our destination page. The Florida page can be found under below
link: https://true-america.de/destination-florida.
• CRD Touristik, Andree Diercks, Product Manager Select, Germany
o CRD is launching a new premium brand “CRD Select” in September.
o Contacted Andree, the new product manager of the CRD´s newest premium for
introduction.
o Right now, they are working on the product, and they asked for our suggestions.
o DiaMonde will hold a conference call with him in June to discuss the planned product.
• go2travel GmbH, Robin Engel, Managing Director, Switzerland
o Confirmed site visit of Nadja Baer (sales/product team) to Naples from June 22-23 at
Compass Hotel Naples. Liz Morris offered to host her complimentary.
Marketing Activities – Highlights
• Die Reisebotschafter - Cruising Reise GmbH, Dirk Zielinski, Product Manager USA, Germany
Confirmed our participation at planned Florida B2B event on Sep.5 for 35-40 travel agents in
Hannover after receiving the acknowledgement of Claudia Wood on May 24. We will hold a 20-
minute presentation about Naples, Marco Island & Everglades. The following partners will
attend the event: Paradise Coast, Punta Gorda, Keys and Crystal River was pending.
• Urlaubstracker GmbH, Melanie Wittek, Junior Account Manager, Germany
Finalized the content for our summer B2C campaign with Urlaubstracker, TPA and MCO to push
summer and early fall bookings. The campaign will run June to Aug. 2024. Also, we approved the
first drafts for the campaign in collaboration w. Claudia Wood.
Media / PR / Communications Activities – Highlights
• 360 Grad medien gbr Mettmann, Stefanie Heine, Germany
As a result of the mailout of our spring press release German B2C magazine “360 Grad
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Nordamerika” (dedicated travel magazine for North America) informed us that Paradise Coast
will be included in their newsletter and print magazine. Forwarded images corresponding the
release we gladly provided.
Paradise Coast has been allocated a series of 5 x Facebook activity posts on the German
Paradise Coast Facebook Page (16,1k Followers). Overall reach for May is 1,953. Additionally,
Naples, Marco Island & Everglades has been allocated 1x Facebook post on our German B2B
Paradise Coast Facebook Page (369 Followers). Please see screenshots of the posts in the
clipping report.
Paradise Coast was included in a series of social media activities of the DiaMonde Instagram
channels throughout the month of May. Please see screenshots of the posts in the clipping
report.
Events
Annette Eckhardt, Senior Account Manager of DiaMonde attended the following events on behalf of
Naples, Marco Island & Everglades CVB:
• IPW breakfast of Visit USA Germany on May 4 with over 240 attendees (trade & media
Germany, Austria, Switzerland).
• IPW reception of Visit USA Netherlands & Belgium on May 4.
• IPW 2024 in Los Angeles with over 35+ meetings out of the DACH & BeNeLux markets (please
see report in the addendum).
Addendum
• Clipping Report, May 2024
• IPW Report 2024
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PARADISE COAST SPORTS COMPLEX (PCSC) REPORT
Marissa Baker – Sports Complex Manager with Collier County
Reporting Period: April (Financials) & May 2024 Events
PCSC General
• As part of the financial reporting for year to date, Paradise Coast Sports Complex has brought in
over 1.9 million in Revenue. This is about a $327,000 improvement on the 2024 budget.
• United Soccer League (USL) Agreement approved at the January 9, 2024, BCC Meeting and the
USL team will start play in March of 2025.
• The month of May: FHSAA State LAX Tournament, Hideaway Beach Club (employee event),
Legends Concert Series (CANCELLED), with Local Programming continuing to use the facility
Monday – Thursday and weekends as available!
• The month of June: Triple Threat LAX, 3v3 Live Soccer Tournament, USL Brand Reveal, Soccer
Youth – All American Series, FBU Top Gun, and weekly local programming!
PCSC April Financials
PCSC Marketing Strategy – 2024
• Mix of paid marketing strategies and community involvement.
• Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events.
• Attendance at major sporting conventions to enhance our presence on a national scale and
build a ‘waiting list’ of event organizers and develop prospects for the future diamond fields.
• Creation of a “Sports Tourist” guide to Collier County featuring access to local attractions,
beaches, and excursions.
• Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as a
stimulus revenue driver for the local business community.
PCSC Maintenance
The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground
and additional shade.
• Playground – Agreement with GWL that states the organization will match Collier County in up
to $200,000 to build an amenity.
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• Shade – More shade is coming in phase 3 – field 9 with a pavilion structure covering the field.
We have some projects that are in process:
• FPL Sports Lighting
- Sand Volleyball courts in process.
• Flooring
- Facility Restroom floors renovations in process
- Factory Flooring renovation in process
• Bird Management
- Creating maintenance issues for the staff
- RFP process delayed by procurement.
• Gate
- Install cattle gate on N side of complex to help with traffic control during events and
closing the facility in the evenings.
• Beach Volleyball Netting
- To request quotes using the small GC contract to install netting behind beach volleyball
courts as balls going into the lake is becoming a problem now that the courts are being
programmed often.
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07/16/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 12.A
Doc ID: 29305
Item Summary: TDC Next Meeting Date - August 20, 2024
Meeting Date: 07/16/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/02/2024 12:42 PM
Submitted by:
Title: – Tourism
Name: Jay Tusa
07/02/2024 12:42 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 07/02/2024 12:42 PM
Tourism Sandra Rios Tourism Review Completed 07/02/2024 2:05 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
07/02/2024 2:45 PM
Office of Management and Budget Christopher Johnson OMB Completed 07/02/2024 3:18 PM
Corporate Business Operations Jennifer Leslie Financial Operations Review Skipped 07/08/2024 1:25 PM
Tourism John Melleky Tourism Review Completed 07/09/2024 8:26 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 07/09/2024 11:57 AM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 12:06 PM
Tourism Jay Tusa Tourism Director Review Completed 07/09/2024 3:06 PM
County Attorney's Office Colleen Greene Attorney Review Completed 07/09/2024 4:33 PM
Tourist Development Council Paul Beirnes Meeting Pending 07/16/2024 9:00 AM
12.A
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