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Agenda 07/09/2024 Item #16B 5 (Approve of a City of Naples request for reimbursement in the amount of $44,879.00 for a required Tourism Impact Study)16.B.5 07/09/2024 EXECUTIVE SUMMARY Recommendation to approve a reimbursement request of $44,879.00 to the City of Naples from Tourist Development Tax funds relative to professional services provided by Adept Public Relations, LLC, for a Tourism Impact Study for the Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project and make a finding that this expenditure promotes tourism. OBJECTIVE: To obtain approval of a City of Naples request for reimbursement in the amount of $44,879.00 for a required Tourism Impact Study. CONSIDERATIONS: In accordance with a Florida Department of Environmental Protection (FDEP) directive to remove stormwater outfall pipes from the Naples beaches, the City has designed, permitted, and awarded a Construction Manager at Risk (CMAR) contract for the Beach Outfall Stormwater project, which is designed to improve water quality, flood protection, and the City's resiliency to climate change. The City of Naples applied for Tourist Development Grant funds to supplement local and State funding for the Beach Stormwater Outfall project's projected total cost of $32,622,945. The City's proposed project falls within the definition of a "public facility" as set forth in Section 125.0104, Florida's Tourist Development Tax Statute. A public facility is defined to include major capital improvements, including drainage improvements. Tourist Development Tax revenues may be used for this type of project if certain requirements are met. One requirement is "an independent professional analysis", performed at the expense of the county Tourist Development Council ((TDC), to demonstrate the positive impact of the infrastructure project on tourist -related businesses in the county." On May 21, 2024, the TDC voted 8 to 1 to support a TDC Grant from the City of Naples for professional services provided by Adept Public Relations in the amount of $44,879 for a Tourist Impact Study relative to the Beach Stormwater Outfall project and made a finding that this expenditure would promote tourism. The City of Naples procured professional consulting services from Adept Public Relation, LLC, following the City's procurement requirements, and conducted the study. Accordingly, the City is seeking reimbursement for the completed study. Staff has reviewed the study and confirmed that the study meets the requirements of the statute for the study to be eligible for reimbursement. The next stage of the City's project will be to apply for a Tourist Development Grant for capital funding. The City is aware that the grant process must be completed to be eligible for funding. This will require a recommendation from the Coastal Advisory Committee, the Tourist Development Council, and approval by the Board of County Commissioners before the City can receive Tourist Development Tax funds for the project. FISCAL IMPACT: Funding in the amount of $44,879.00, is available within the Tourist Development Council Beach Renourishment Fund (1105), County/Naples Beach Project (90527). The source of funds is the Tourist Development Tax. GROWTH MANAGEMENT IMPACT: This project is in accordance with the Conservation and Coastal Management element of the County's Growth Management Plan. ADVISORY BOARD RECOMMENDATIONS: This item was presented to the Tourist Development Council (TDC) on May 21, 2024, approved (8-1). LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a reimbursement request of $44,879.00 to the City of Naples from Tourist Packet Pg. 362 16.B.5 07/09/2024 Development Tax funds relative to professional services provided by Adept Public Relations, LLC, for a Tourism Impact Study for the Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project and make a finding that this expenditure promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. Beach Outfall Stormwater Project - Tourism Reimbursement Request_06-07-2024 (002) (PDF) 2. INVOICE - City of Naples (PDF) 3. [LINKED] Independent Tourism Impact Study (PDF) 4. ADEPT Public Relations LLC_Invoice (PDF) Packet Pg. 363 16.B.5 07/09/2024 COLLIER COUNTY Board of County Commissioners Item Number: 16.13.5 Doc ID: 28955 Item Summary: Recommendation to approve a reimbursement request of $44,879.00 to the City of Naples from Tourist Development Tax funds relative to professional services provided by Adept Public Relations, LLC, for a Tourism Impact Study for the Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project and make a finding that this expenditure promotes tourism. Meeting Date: 07/09/2024 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Maria Becerra 05/17/2024 10:20 AM Submitted by: Title: Division Director - Capital Proi Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 05/17/2024 10:20 AM Approved By: Review: Transportation Management Services Department Jeanne Marcella Department Tourism Jay Tusa Other Reviewer Capital Project Planning, Impact Fees, and Program Management Beth Johnssen Capital Project Planning, Impact Fees, and Program Management Gloria Herrera Transportation Management Operations Support Tara Castillo Capital Project Planning, Impact Fees, and Program Management Andrew Miller Procurement Services Francheska Correa Level 1 Purchasing Gatekeeper Transportation Management Operations Support Brandy Otero Transportation Management Operations Support Ellen Sheffey Road Maintenance Ellen Sheffey TMSD Reviewer Procurement Services Sandra Srnka Procurement Director Review Grants Joanna Partyniewicz Level 2 Grants Review Transportation Management Services Department Trinity Scott Transportation Management Services Completed 05/31/2024 1:24 PM Completed 06/03/2024 9:46 AM TMSD Reviewer Completed 06/03/2024 4:20 PM TMSD Reviewer Completed 06/05/2024 1:27 PM TMSD Reviewer Completed 06/05/2024 4:45 PM TMSD Reviewer Completed 06/06/2024 8:20 AM Completed 06/07/2024 8:06 AM TMSD Reviewer Completed 06/11/2024 10:37 AM TMSD Reviewer Skipped 06/11/2024 12:22 PM Completed 06/11/2024 12:23 PM Completed 06/12/2024 8:23 AM Completed 06/20/2024 3:29 PM Transportation Completed 06/27/2024 9:32 AM Packet Pg. 364 16.B.5 07/09/2024 County Attorney's Office County Attorney's Office Office of Management and Budget Community & Human Services Grants County Manager's Office Board of County Commissioners Colleen Greene Level 2 Attorney Review Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Debra Windsor Level 3 OMB Gatekeeper Review Maggie Lopez OMB Reviewer Therese Stanley OMB Reviewer Amy Patterson Level 4 County Manager Review Geoffrey Willig Meeting Pending Completed 06/28/2024 1:50 PM Completed 06/28/2024 1:56 PM Completed 06/28/2024 2:09 PM Completed 06/28/2024 3:25 PM Completed 06/30/2024 6:33 PM Completed 07/02/2024 5:19 PM 07/09/2024 9:00 AM Packet Pg. 365 16.B.5.a , ON THE GULF PUBLIC WORKS DEPARTMENT TELEPHONE (239) 213-5000 • FACSIMILE (239) 213-5010 295 RIVERSIDE CIRCLE • NAPLES, FLORIDA 34102 06/07/2024 Amy Patterson, County Manager Collier County Government Center Office of the County Manager 3299 Tamiami Trail East Naples, FL 34112 RE: Tourism Impact Study Reimbursement Request — Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project Dear Ms. Patterson, On April 29, 2024, after meeting with the County staff, the City of Naples submitted the Category "A" Grant Application with supporting documentation to be evaluated and considered as a potential agenda item for the TDC. On May 21, 2024, the City to attend the TDC Meeting to further discuss the project and state its case on how this major capital improvement project promotes tourism. After discussion, the Council had a disunited vote 8-1. It was recommended for Item A.2. to approve a TDC Grant from the City for professional services provided by Adept Public Relations for a Tourist Impact Study referencing the project in the amount of $44,879 and make a finding that this expenditure would promote tourism. The Florida Statute for tourism requires the independent study to be conducted first, and the study to make a finding as to whether the expenditure will directly and primarily promote tourism. If the City has the right findings from the study, will come back for additional funding for the major capital project, so it is authorized by the Florida Statute. This is part of Florida Statute 125.0104(5)(a)(6.)(e.) for the potential grant agreement between the City and the Collier County Tourism Development Council. Now that the Tourism Impact Study is complete the City is respectfully requesting reimbursement for Adept Strategy & Public Relations, LLC in the amount of $44,879.00. We have attached the paid invoice from Adept, City invoice, and copy of the study for your review. Please let me know the next steps to advance the City's TDC funding request. Should you request any additional information please let us know so we can send it over. Sincerely, Robert Middleton �%.� Cpp a Packet Pg. 366 16.B.5.a Public Works Director Public Works Department City of Naples 295 Riverside Circle Naples, FL 34102 CC Colleen Greene Ed Finn Dan Rodriguez Sandra Rios Michelle Pirre Jay Tusa John Melleky Andrew Miller Jay Boodheshwar Gary Young Miguel Flores Packet Pg. 367 16.B.5.b =City of Naples 735 8th Street South Naples, FL 34102 Email: GeneralBillingenapiesgov.00m L a www.napiesgov.com Collier County Tourism Department 2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104 INVOICE Invoice Date Invoice No. 06/03/2024 TDC#24-1 Customer Number CCTDC Total Amount Due $44,879 Due Date 06/28/2024 Amount Enclosed: Check # Detach with payment ------------------------------------------------------------------------------------------------------------------------ Invoice Date Customer Number Description Quantity Price LIOM Original Bill Adjustment Paid Amount Due Tourism Impact Study 1 $44,879 $44,879 Please put Invoice Numbers on your check. Make Checks Payable to: City of Naples Invoice Total: $44,879 SUMMARY Last Payment Previous Balance Total Current Total Amount Due $44,879 If you require any further information, please call Customer Service at 213-1800 or email custsrynaplesgo�.00m ORIGINAL . COPY Packet Pg. 368 .i .X 4yP�' mil^ "•i r.0 ON THE 4 GULF Prepared for: City of Naples, Florida 295 Riverside Circle I Naples, FL 34102 Independent Tourism Impact Study Naples Beach Restoration & Water Quality Improvements Project PO: 02400576 Prepared by: A D E PT Strategy & Public Relations 16.B.5.c LO LO CD Co N 7 Cn V m Q E E N •L 3 O H C N C N N C W Y Z_ J r C d L L) a Packet Pg. 370 16.B.5.c Independent Tourism Impact Study Naples Beach Restoration & Water Quality Improvements Project P.O.: 02400576 Prepared for: City of Naples, Florida 295 Riverside Circle I Naples, FL 34102 //iJV4W♦ ` �FA 0 'k i �1 ;,� • ON THE GULF / �•— o �b,� J go ••...•� Prepared by: ADEPT PUBLIC RELATIO , LLC 19 ADCP-r Strategy -d. Public Relations City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 1 of 56 Packet Pg. 371 16.B.5.c TABLE OF CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY TOURISM IMPACT STUDY FOR THE NAPLES BEACH RESTORATIO & WATER QUALITY IMPROVEMENTS PROJECT INTRODUCTION PREFACE PROJECT BACKGROUND AND HISTORY STUDY METHO OGY PROJECT LOCATION AND EXISTING PROJECT CONDITIONS FINISHED PROJECT AND FUTURE ACTIVITIES/ AMENITIES SITE VISITS, CO NICATIO AND INTERVIEWS FUTURE PLANS ALO NAPLES BEACH NEAR THE PROJECT AREA LOCAL BUSINESSES IN THE PROJECT AREA PARKING AT NAPLES BEACH (PROJECT AREA) PLANNED CO TRUCTIO SPENDING AT PROJECT SITE ECONO C IMPACTS OF CO TRUCTIO SPENDING ADDITIO L IMPACTS INFRASTRUCTURE SPENDING EMPLOYMENT AND PERSO L SPENDING BY NO RESIDENT LABOR WALK SCORE AND BIKE SCORE CONCLUSION AND RECOMMENDATIONS POSITIVE IMPACT O TOURIST ACTIVITIES APPENDIX A - NAPLES CITY COUNCIL PRESENTATION, APRIL 3, 2024 APPENDIX B - COLLIER COUNTY TDC CATEGORY "A" GRANT APPLICATION APPENDIX C - BEACH OUTFALL PS MODIFICATIONS - OCTOBER 2022 - R2 APPENDIX D - NAPLES BEACH OUTFALL & PROJECT AREA FLOODING PHOTOS APPENDIX E - COMMUNICATIONS - SUPPORT FROM COMMUNITY STAKEHOLDERS APPENDIX F - THE NAPLES MIRACLE MILE ARTICLE City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 2 3 3 4 4 5 D07 8 10 12 14 19 25 2NS MI 27 NA27 27 27 28 30 30 32 39 42 43 49 56 2of56 Packet Pg. 372 16.B.5.c EXECUTIVE SUMMARY TOURISM IMPACT STUDY FOR THE NAPLES BEACH RESTORATION & WATER QUALITY IMPROVEMENTS PROJECT This Independent Professional Tourism Impact Study analyzes how the Naples Beach Restoration & Water Quality Improvements Project and its North and South Basin Outfalls removal process will drastically enhance the beach aesthetically along the entire project area, increase water quality along the beach shoreline, and reduce flooding, with a particular focus on positive impacts on tourism -related business stemming from the project. This study is a requirement of Florida Statute 125.014(5)(a)(6)(e) for Grant Agreements between the Collier County Tourist Development Council (TDC) and the City of Naples. The Collier County TDC is a nine member council that meets monthly to make recommendations to the Collier County Board of County Commissioners regarding a proposed plan of uses for tourist development tax revenues, for the effective operation of the special projects or uses of the tourist development tax revenues, and to review all expenditures of revenues from the tourist development trust fund. Segment #1 of the Naples Beach Restoration & Water Quality Improvements Project includes the materials, equipment, and labor required to perform an independent professional tourism impact study, which will be completed in May 2024. It is our understanding that Segment #2 will move forward if the independent professional tourism impact analysis (Segment #1) shows that the project would have a positive impact on tourism -related businesses. This report serves as proof that the aforementioned independent analysis of the impacts of this project on tourist related businesses has been conducted, with our professional opinion being that the Naples Beach Restoration & Quality Improvements Project and its North and South Basin Outfalls removal process would have a positive impact on tourism -related business in Naples, Florida. Sincerely, ADEPT Public Relations, LLC Dana Pollitt President Stephanie Rosendorf-Diaz, Esq. Senior Strategist City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 3 of 56 Packet Pg. 373 16.B.5.c INTRODUCTION PREFACE There have been long-standing concerns from the State of Florida's regulatory agencies, City of Naples officials and staff, environmental ATTEN'TION:BFACHUSERS 51 groups, property owners, residents and visitors that outfalls at - PROTECT SEA TIWLEIS? FE.i Naples Beach adversely impact beach erosion, lateral beach access, v� � Sea t.irlle nesting andhatching season sea turtle nesting habitats, water quality and beach aesthetics. In May i—October 31 addition, the City has experienced significant flooding of Gulf Shore Blvd and other locations within the project area during high hle 6nm iM aflS hah��.ma e.. n.,d.gM1e., M1d.og ewitig[,u..n ., w.aM, till frequency rainfall events."_""""'"`�_`�` In order to address these concerns, the Naples City Council voted to move forward with the Beach Restoration and Water Quality r Improvement Project, also referred to as the Naples Beach Outfalls MO ' Project. This project is a critical step for comprehensive water quality planning for the Naples community. Stormwater is currently collected and routed, untreated, through aging infrastructure and discharges to the Gulf of Mexico through 10 outfalls along the beach. In 2005, the Florida Department of Environmental Protection (FDEP) instructed Collier County and the City of Naples to address the beach outfalls, and the City has worked for over a decade to get to this point. The project would consolidate the system and re-route stormwater for much -needed treatment before discharging offshore to the Gulf through north and south pump stations. The Beach Outfalls Project is essential to ensuring the continued protection of regional water resources, the coastal environment, and wildlife, along with the area's residents and visitors by providing the City of Naples with a comprehensive approach to address pollutant sources before that water reaches the stormwater system and the Gulf. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 4 of 56 Packet Pg. 374 16.B.5.c PROJECT BACKGROUND AND HISTORY In October of 2009, City of Naples staff began working with Collier County and the Florida Department of Environmental Protection (FDEP) to develop and identify funding sources fora .,,. mandated long-range management plan to remove the Beach Outfalls. On January 18, 2012, the City's Master Plan was amended to satisfy the FDEP permit condition requiring the Naples BayyImproveme t Water Quality Improvements Project Earns Award for removal of the Beach Outfalls. Sustainable Infrastructure The City selected the consulting engineering firm AECOM to evaluate and develop management alternatives for the Beachggg== — Outfalls on May 16, 2012, followed by the selection of Erickson Consulting Engineers (hereinafter "ECE") on August 19, 2015 to provide professional engineering services associated with improving flooding, water quality, and erosion for the Beach Outfall project. The City Council approved a first Amendment with ECE on November 16, 2016 to conduct a Technical Analysis assessing the feasibility of and provide a 30% Design to consolidate the (9) outfalls to a stormwater pump station, following by approval of the 2nd Amendment on June 12, 2019 with ECE to provide a Feasibility/Alternative Assessment from SGD to 2nd Ave. S. and 60% Design Review for the North/South Drainage and Treatment Train. Further, the Naples City Council approved the third Amendment on June 17, 2020 with ECE to provide a supplemental report to evaluate the project structure to consolidate and discharge stormwater flow from sub -basins 2-10 and Water Quality Report. Finally, Amendment 4 was approved on November 4, 2020 in order to provide project structure alternatives for the North/South Drainage and Treatment Systems. Approval of Amendment 5 on November 19, 2021 allowed consultants (ECE to provide site layout and generator for access and Infrastructure for both PS/HDD. City Council approved Amendment 6 on December 15, 2021, for ECE to amend scope and provide preliminary engineering and seek alternative site layouts for NIPS, generator, and HDD. t! City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 5of56 Packet Pg. 375 16.B.5.c On February 16, 2022, the Naples City Council approved Amendment 7-A for ECE to shift the SPS components and drive aisles to modify and develop a different alternative. The City Council then approved the agreement with DBE Utility Services on February 28, 2022 to perform the Horizontal Directional Drill (HDD) off 3rd Ave. N. Amendment 7-13 was approved by the City Council on February 28, 2022 for ECE to provide CEI Services for the HDD with DBE Utility Services. Moreover, on June 15, 2022, the City Council approved Amendment 8 for ECE to move the NPS from Oleander Dr. to 8th Ave. N. with modifications to permit tlAVe applications and SPS to develop a back-up generator at Alligator Lake (AL). The City of Naples has also received $5 million in grant funding from the Florida Department of Environmental Protection (FDEP) on July 1, 2022 and later received an additional $10 million from FDEP on July 1, 2023. Currently, the City of Naples Drainage Basin II system collects stormwater and discharges through ten (10) beach outfalls located within the intertidal beach "swash" zone. These outfalls serve a drainage area of approximately 395 acres. The City has undertaken a proactive stormwater management program to implement projects and sustainable programs to improve water quality, flooding, and coastal resiliency. In 2007, the City updated its Stormwater Master Plan to establish numerous goals and objectives and identified over $70-million in projects and programs aimed at managing stormwater as a resource, maximizing the treatment of water prior to discharge and improving flooding. In 2012, the City of Naples amended their stormwater master plan to require the removal of the City's stormwater beach outfalls. These actions were taken in response to a Florida Department of Environmental Protection (FDEP) mandate to remove the outfalls as a condition of the County's beach renourishment projects. In 2013, an assessment was conducted to identify alternatives to reduce the impacts of the outfalls on the beach while maintaining the same level of service as compared to the existing conditions. These alternatives included the following: • Integration of beach outfalls with planned beach renourishment City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 6 of 56 Packet Pg. 376 16.B.5.c • Integration of beach outfalls with Aquifer Storage and Recovery (ASR) system • Consolidation of beach outfall pipes with discharge through two beach outfalls • Redirection of beach outfall flows via pump station to the Bay • Consolidation and extension of beach outfalls deeper and further into the Gulf of Mexico (subaqueous outfalls) Based on a combination of design, permitting and environmental considerations, and in consideration of nearby Sarasota County's recent success in the treatment of water quality and reduction in flooding by consolidating, treating and conveying stormwater discharge offshore through a pump station to an 18-inch offshore pipeline (Erickson, 2015), the Naples City Council directed staff to pursue the subaqueous, Gulf outfall alternative. STUDY METHODOLOGY This Tourism Impact Study was conducted as required by Florida Statute 125.014(5)(a)(6)(e). Relevant sections of the statute are included here, as follows:: 6. To acquire, construct, extend, enlarge, remodel, repair, improve, maintain, operate, or finance public facilities within the boundaries of the county or subcounty special taxing district in which the tax is levied, if the public facilities are needed to increase tourist -related business activities in the county or subcounty special district and are recommended by the county tourist development council created pursuant to paragraph (4)(e). Tax revenues may be used for any related land acquisition, land improvement, design and engineering costs, and all CITY OF NAPLES TEMPORARY PARKING other professional and related costs required to bring the public facilities into service. As used in this subparagraph, the term "public facilities" means major capital improvements that have a life expectancy of 5 or more years, including, but not limited to, transportation, sanitary sewer, solid waste, drainage, potable water, and pedestrian facilities. Tax revenues may be used for these purposes only if the following conditions are satisfied: a. In the county fiscal year immediately preceding the fiscal year in which the tax revenues were initially used for such purposes, at least $10 million in tourist development tax revenue was received; b. The county governing board approves the use for the proposed public facilities by a vote of at least two-thirds of its membership; c. No more than 70 percent of the cost of the proposed public facilities will be paid for with tourist development tax revenues, and sources of funding for the remaining cost are identified and confirmed by the countygoverning board; d. At least 40 percent of all tourist development tax revenues collected in the county are spent to promote and advertise tourism as provided by this subsection; and City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 7of56 Packet Pg. 377 16.B.5.c e. An independent professional analysis, performed at the expense of the county tourist development council, demonstrates the positive impact of the infrastructure project on tourist -related businesses in the county. As part of this study, two site visits were conducted, the initial site visit for this study took place on May 6, 2024, with an additional site visit on May 14, 2024. In addition, numerous telephone interviews were conducted and email communications were sent and received beginning in April 2024 and taking place throughout May 2024 to engage project stakeholders and community activists to gauge the project's impacts on tourism and tourism related businesses. For example, our first in -person interview was conducted with the City of Naples Public Works Project Manager, Miguel Flores, at the City of Naples Public Works Department offices located at 295 Riverside Circle, Naples, FL 34102, and by telephone and email communication on multiple occasions during the months of April and May 2024. Mr. Flores has worked for the City of Naples on this project for over two years. Additional interview information may be found in the Communications/ Interviews sections of this study. We met and surveyed visitors from various states across the United States including Kansas, Missouri, Illinois, New York, Massachusetts, Louisiana, and California. Our stakeholders' interviews brought forth that many foreign tourists visit Naples Beach from countries like Italy, Germany, England, and Ireland, among others. All tourists interviewed stated that they believed the project would promote further tourism business and that they were happy to hear that water quality would be improved. Several indicated that awareness of this project was helpful for their future plans to return to Naples for vacation. Photos were taken within the entire project area. Additionally, we reviewed numerous reports, studies, plans, schematics, historic photos, community engagement and association -related documents in order to evaluate past project and site characteristics and resident and tourist sentiment, among other variables. We also evaluated estimates of direct and indirect economic impacts resulting from the project. Finally, we evaluated the existing conditions while considering the benefits of the project for the project area and the greater community when making final conclusions for this study. PROJECT LOCATION AND EXISTING PROJECT CONDITIONS Located at roughly 26.1566334 N and-81.8082898 W, the center point of the project area lies within the beach located adjacent to the Naples Golf and Beach Club, a Four Seasons Resort. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 8 of 56 Packet Pg. 378 16.B.5.c As part of Florida's Paradise Coast, the City of Naples has a coastline that spans nearly nine miles.' With an impressive 40 beach accesses, a prominent highlight is the historic Naples Pier (located south of the project area), an iconic landmark that juts out 1,000-feet into the Gulf of Mexico. It not only offers a prime fishing spot but also serves as a gathering place to watch sunsets and soak in the beautiful atmosphere. Additionally, the City of Naples is blessed with two notable passes: Doctors Pass and Gordon Pass, which provide opportunities for boating, kayaking, and exploring fascinating marine life that thrives in these waters. Whether one is seeking relaxation, adventure, or a mix of both, the beaches of the City of Naples are a true treasure for residents and visitors. Specific to this project is the City of Naples North and South Drainage Basin system. These systems collect stormwater and discharges through ten (10) beach outfalls located within the intertidal beach itswash" zone. These outfalls serve the project drainage area of approximately 395 acres, as seen in the following image. Stormwater Outfalls on Naoles Beach fIMVMi�RM II�11.,1 ;, ws�e ans a •� m1 a10 1a r • e�aw � 1V r- e6 .- _ w �ounKLn ou1F�u KwPnw e.Lr • OYIiN1RNCIRTI'� / 'OUIIKLYNp11N FALLFI _ _ [10USE #PLC [I(lUt! # M. lNGIL>0• 6�K:LC N'PLC fLTF�LLY WIINl N' '�OUIPMlY PLC tNGLE IY PVC ENR! Ir wNOLi IY PYC RC Unfortunately, Hurricane Ian caused significant destruction within and South of the project area to the beloved Naples Pier and numerous beach accesses, including Lowdermilk Park located in the project area. The aftermath required dedicated crews of City of Naples employees to work tirelessly to clean up and repair the damages at several beach accesses.' With Collier County, Florida experiencing a 20% decline in visitors in March 2023 compared to March 2022, there are ample opportunities to increase tourism numbers, and the completion of the Naples Beach Restoration & Water Quality Improvements Project, the Naples Pier Redesign and Construction, the Miracle Mile Project and the new Naples Beach Club, a Four Seasons Resort, will help contribute 1 Naples Beach, httos://www.r)aradisecoast.com/beaches/nar)les-beach 2 City of Naples, Florida, httos://Naoles2ov.com City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 9 of 56 Packet Pg. 379 16.B.5.c to that objective and to the TDC's mission of promoting distinctive world class vacation and group meeting experiences, which result in positive economic growth and stability for Collier County.' FINISHED PROJECT AND FUTURE ACTIVITIES/ AMENITIES The project consists of the Beach Outfall Stormwater project that EII improves water quality, flood protection, and the City's resilience to climate change. After significant planning, design, and engineering work the City's beach outfall removal project is planned to begin in weCOTeOueTyNap1ea6B8c^ 2024. Stormwater quality will be improved beyond the State's e� minimum standards through a state-of-the-art stormwater treatment train. Clean stormwater will then be pumped 1,000 feet offshore via new pump stations. ® The Beach Outfall project will replace the existing gravity flow system with a mechanical pumping system that will include two (2) •L pump stations with water quality features and backup emergency generators that will pump treated stormwater 1,500 feet into the Gulf of Mexico thereby eliminating the need for the eight (8) existing beach outfall pipes. This project exceeds FDEP's directive to improve stormwater quality, reduce beach erosion, protect environmental species, and remove large, unsightly, and obstructive stormwater pipes from the beautiful beaches of Naples. The project area is situated along Naples Beach. The existing outfalls show signs of deteriorating and unsafe infrastructure, poor water quality and extreme flooding during rain events at numerous points within the project area. In addition to the outfalls being unappealing to tourists, residents and the general public, the existing conditions may be considered unsafe or hazardous for visiting pedestrians. The proposed Naples Beach Restoration & Water Quality Improvements Project would complement Naples Beach providing an upgraded natural pedestrian amenity for visiting tourists and local residents alike.' Please see Appendix A for details on the City of Naples Beach Restoration and Water Quality Improvement Project (Beach Outfall Removal) project updates presented to the Naples City Council on April 3, 2024. Once completed, the Naples Beach Restoration & Water Quality Improvements Project would complement the nearby Naples Pier redesign and construction project, the Miracle Mile project and Naples Beach Club/a Four Seasons Resort development projects and improvements. These 3 Tourist Development Council, https://www.colliercountvfl.2ov/government/advisory-boards-and-authorities/tourist-development-council ' City of Naples, Collier County Tourist Development Council Category "A" Grant Application City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 10 of 56 Packet Pg. 380 16.B.5.c improvements offer tourists, residents and members of the general public with improved water quality, flood mitigation, safe, visually appealing, and a charming natural beachfront. Naples Beach offers a wide variety of activities that are fun for the whole family, like shelling and birdwatching, kayaking, swimming, cycling, tours, among many other activities. In addition to outdoor activities, Naples Beach is close to the popular upscale 5th Avenue shopping, entertainment and dining establishments as well as the Coastland Center Shopping Mall and the Naples Zoo.. The tourism industry is responsible for over 38,500 jobs in Collier County, with over two million visitors in 2018 spent over $1.5 billion dollars, resulting in a total economic impact of over $2.1 billion to Collier County.' These improvements will have a positive impact on visitation, resulting in a boost to the local economy from additional tourism spending. The improvements from the Naples Beach Restoration & Water Quality Improvements Project will make the area a more attractive and desirable vacation destination, thus boosting visitors and generating additional revenue for the community. With recent data showing a 15% increase in year -over -year visitation and direct spending in November 2023 compared to November 2022, Collier County tourism is bouncing back from the negative impacts of Hurricane Ian, and these project improvements will increase the overall marketability of Naples, in turn increasing tourism and tourist -related business. With ample opportunities to continue to increase tourism numbers, the completion of the Naples Beach Restoration & Water Quality Improvements Project, the Naples Pier Redesign and Construction, the Miracle Mile Project and the new Naples Beach Club, a Four Seasons Resort, will help contribute to that objective and to the TDC's mission of promoting distinctive world class vacation and group meeting experiences, which result in positive economic growth and stability for Collier County.' Local residents benefit from the tourism industry through enhanced amenities in the community and through tax savings. Specifically, tourist development taxes pay for extensive beach renourishment, inlet management and beach park facilities programs in Collier County, among other important programs. Additionally, foot traffic should not present any negative impacts during the short construction schedule, nor should construction negatively impact tourism or commercial bookings in an adverse way. Stormwater Project Benefits Include: 4 Collier County Tourist Development Council, httr)s://www.coII iercountvfl.2ov/eovernment/advisory-boards-and-authorities/tourist-development-council s https://www.colIiercountvfl.gov/eovernment/advisory-boards-and-authorities/tourist-development-council City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 11 of 56 Packet Pg. 381 16.B.5.c • Removing all (8) City Stormwater Beach Outfall Pipes from the Naples Beaches o North Basin Outfalls (To be Removed): ■ #2 (2) 30" PVC at 122 LF located directly east of the NBC (To be removed by the NBC noted in the Infrastructure Agreement) ■ #3 (1) 18" PVC LF not disclosed located off 8th Ave. N. ■ #4 (1) 24" PVC at 150 LF located off 7th Ave N. o South Basin Outfalls (To be Removed): ■ #6 (2) 30" PVC at 179 LF located between 525/455 GSBN. (Alligator Lake Outfall/Rebuild Only) ■ #7 (1) 24" PVC at 165 LF located off 3rd Ave. N. ■ #8 (1) 30" PVC at 193 LF located off 1st Ave. N. ■ #9 (1) 18" PVC at 173 LF located off 1st Ave. S. ■ #10 (1) 18" PVC at 168 LF located off 2nd Ave. S. • Improve Water Quality that exceeds the State's Minimum Standards • Provide Flood Protection • Increase the City's Resilience to Climate Change within the work area of GSBN • Increase the Storm Event level of Service from a 5-year storm event to a 25-year storm event SITE VISITS, COMMUNICATIC® AN INTERVIEWS Site visits, email communications and telephone and in -person interviews were conducted throughout April and May, 2024. Communications and/or interviews were conducted with community and project stakeholders. Communications and/or interviews were made with, but not limited to, the following individuals: 1. Miguel Flores Project Manager, Public Works Department, City of Naples Interview and/or Communications: April 16, 17, 18, and 30, 2024; May 3, 5, 6, and 7, 8, 9, 10, 13, 14, 15, 16, 17, 2024 2. Mary Hayes Committee Chair, The Naples Miracle Mile Project Interview and/or Communications: May 7, 10, 13, 2024 3. Laura Radler General Manager, Edgewater Beach Hotel and Downtown Capri Hotel Interview and/or Communications: May 7, 8, 14, 2024 City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 12 of 56 Packet Pg. 382 16.B.5.c 4. Jay Newman Chief Operating Officer, Athens Development, Naples Beach Club/a Four Seasons Resort Interview and/or Communications: May 7, 9, 13, 14, 2024 5. Michael Stratton Director of Construction, Athens Development, Naples Beach Club/a Four Seasons Resort Interview and/or Communications: May 7, 9, 13, 14, 2024 6. Sloan Nagy Director, Business & Economic Research, Greater Naples Chamber Interview and/or Communications: May 3, 7, 8, 13, 14, 2024 7. James Bono Owner/Concessionaire, Flip Flops Beach Grill and Concessions at Lowdermilk Park Interview and/or Communications: May 8, 13, 2024 8. Robin King Director of Community Relations/Communications/Naples Airport Authority Interview and/or Communications: May 10, 2024 9. Brandon & Kyle Trike Tours USA Interview and/or Communications: May 10, 2024 10. Chad Merritt Director, City of Naples Parks, Recreation & Facilities Department Interview and/or Communications: May 13, 15, 16, 2024 11. Lisa M. Douglass City of Naples, Billing and Collections Manager, Parking & Finance Department Interview and/or Communications: May 10, 13, 14, 2024 12. Stefan Massol Deputy Finance Director, Finance Department, City of Naples Interview and/or Communications: May 13, 15, 16, 2024 13. Brandon Williamson Lowdermilk Park Beach Concessions Interview and/or Communications: May 14, 2024 14. Corbin Cartwright Lowdermilk Park Beach Concessions Interview and/or Communications: May 14, 2024 City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 13 of 56 Packet Pg. 383 16.B.5.c 15. Mark Flint Beach Patrol, City of Naples Interview and/or Communications: May 14, 2024 16. Maegan Evans President, Coquina Sands Association Interview and/or Communications: May 13, 2024 17. Sarah Harrington Program Manager, Collier County Economic Development Office Interview and/or Communications: May 8, 15, 16, 2024 18. Kristina Park CEO, Naples Chamber of Commerce Interview and/or Communications: May 8, 10, 13, 14, 15, 2024 19. Doug Stewart President, Gulf Shore Property Owners Association Interview and/or Communications: May 10, 16, 2024 20. Tim Tetzlaff Naples Zoo, Director of Conservation Interview and/or Communications: May 10, 2024 21. Courtney Jolly Naples Zoo, Director of Marketing and Public Relations Interview and/or Communications: May 10, 16, 17, 18 2024 22. Coastland Center Public Relations Team for BP Retail Interview and/or Communications: May 18, 2024 City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 14 of 56 Packet Pg. 384 16.B.5.c FUTURE PLANS ALONG NAPLES BEACH NEAR THE PROJECT AREA NAPLES PIER REDESIGN & CONSTRUCTION PROJECT (Located South of Project Basin Areas) The Naples Pier (located immediately South of the project area) is an iconic landmark in Naples that was originally built in 1888. Since this time, the pier has been rebuilt after hurricanes in 1910, 1926, 1944, and 1960. In 2015 the pier was reconstructed, and then soon after in 2017 Hurricane Irma damaged the structure. and baggage in the early 1900's, Part of Ilie Since then, the City of Naples has been st"c"rc as well as the POst Office located on the plin, was razed bly fire In 1922. Rebullt working to extend the life of the pilings by by hurrIcarLes in after damage and ..the installing modern pile jackets. The current area's history. pilings have been in place since the 90's and are showing signs of age. The Naples Pier is visited by over one million visitors annually. Visitors come to fish, socialize, view wildlife, use the concession, exercise, and a variety of other activities. Before the recent damage, the l� City of Naples was testing a pilot program that prohibited fishing on Sundays in efforts to reduce Brown Pelican injuries and to allow a chance for non -fishermen to use the pier without conflicting fishing activities. In September 2022, Hurricane Ian caused catastrophic damage to the Naples Pier. Approximately 460 feet of the pier was damaged significantly, with about 140 feet of the end sitting at the bottom of the Gulf. The shelter at the end of the pier and over 30+ pilings make up the 140 feet of pier that is missing, with the concession, shelter, and storage structures located at the midpoint of the pier being completely "gutted" by the waves. Additionally, wave energy lifted the framing and decking at the public shower area. 1VH "l NOVA C... _nu TERR/9UhU6 To that end, the City of Naples has decided to replace the pier with a new pier structure based on modern insights and practices meeting the current federal, state, and local standards and criteria for design and construction. The project's scope of work includes a conceptual design process with analysis of alternatives. Steps shall be taken during the design development process of the replacement structure to minimize the effect of the new pier structure to the adjacent shorelines by reducing the number of piles and increasing the spacing between piles. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 15of56 Packet Pg. 385 16.B.5.c The Naples Pier is anticipated to continue to be a landmark structure with unique architectural features that gives it an iconic flare. During this rebuild, the City of Naples is seeking to pursue mitigation opportunities with the design and provide an improved structure that has more versatility regarding its users. Current timeline of project: • September 28, 2022 - Hurricane Ian caused catastrophic damage to the Naples Pier. 30+ pilings collapsed, approximately 50% of the pier is missing, and all but 100ft is unusable. • October 18, 2022 - Engineers assessed the damage to the Naples Pier and started putting together a report to present. They also worked to determine how much of the pier we could open to the public. • November 9, 2022 - Naples Pier reopened, limited to the area approved by the engineer. Engineers provided a letter approving the current portion open, to open. • November 30, 2022 - Received the Army Corps Engineers permit. • December 7, 2023 - Damage assessment presented to City Council, with options. Rebuild was determined to be the best option. • January 9, 2023 - RFP was posted/advertised for the Naples Pier Design. • February 3, 2023 - RFP due date, which resulted in 3 companies submitting. • February 28, 2023 - Evaluation Committee met; it was determined to proceed to presentations due to the high quality of the submissions. • March 13, 2023 - Presentations were made by 2 of 3 firms, the other firm withdrew. The Evaluation Committee selected THA as the firm to recommend to the City Council. • April 19, 2023 - City Council approved to pursue a contract with Turrell, Hall & Associates (THA) for the Naples Pier Design. • June 7, 2023 - The Naples Pier conceptual (30% Plans) was presented to City Council, and City Council selected Option 1 for the design of the pier. • August 16, 2023 - Naples Pier Update to City Council. Due to Federal and State permitting guidelines, it was determined Option 2 was the only attainable design. • October 16, 2023 - The Naples Pier 90% Design Plans were approved by City Council. • March 5, 2024 - The Naples Pier Project opened for construction bids and remained open for 60 days, with the next step being selection of a construction firm for the construction phase of the project. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 16 of 56 Packet Pg. 386 16.B.5.c THE NAPLES MIRACLE MILE PROJECT The Miracle Mile project is a resident -led initiative started a year ago after the destruction of Hurricane Ian. It is a collaboration of residents and developers along the boulevard, Lowdermilk Park, neighborhood community associations, the Edgewater Hotel, and the Naples Beach Club, the future home of the Four i +• ��, Ni Or 6 OWN, 1 O 1 �r IIIease Seasons Hotel. It is the stretch of Gulf Shore Boulevard North (GSBN) that runs from the Naples Beach Club to the Mooring Line Drive Bridge. This stretch of GSBN serves as a gateway to the entire city where many residents and tourists bike and walk along our beautiful beaches. The mission of the Miracle Mile project is to engage stakeholders in a collaborative approach to redevelop a key area in the city in a thoughtful and coordinated manner. The plan is to create and implement a streetscape that includes the following: 1. Retains and builds upon the unique character of Naples. 2. Implements improvements to resiliency/stormwater and underground utilities while remaining environmentally responsible. 3. Creates a cohesive and beautiful landscape in the public realm that residents value while enhancing the neighborhood and city. More Than 90% of residents ranked the following as the ten most important features:6 • Underground utilities • Sidewalks • Traffic density • Low building heights • Lush landscaping on private property • Stormwater flooding on the road • Views to the gulf and bay • Building setbacks • Pedestrian crosswalks • Green space • Verdant landscaping on public property NAPLES BEACH CLUB, A FOUR SEASONS RESORT The Naples Beach Club, A Four Seasons Resort is a world class resort that consists of 216 hotel rooms, 4 food and beverage outlets and campus of amenities. Construction is estimated to generate over 500 direct and indirect jobs including prime and subcontractors, trades, suppliers and vendors. Upon 6 Source: Mary Hayes City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 17 of 56 Packet Pg. 387 16.B.5.c completion of the resort it is estimated that the Beach Club will generate in excess of 500 full time employees. Total construction and development costs are estimated at $1.5 - 2.0 Billion Dollars. Planning, a Commitment to the Watkins Legacy Through extensive research - including numerous meetings with the Watkins family, neighbors, and stakeholders in the Naples community - The Athens Group (the Developer of Naples Beach Club, a Four Seasons Resort) embraced a number of the existing resort's beloved features as the foundational core of its proposed plan, including: • Maintaining the family's tradition of hospitality by the inclusion of a 216-room luxury hotel; • Preserving in perpetuity 104 acres of the property's 125 acres as recreation and open space; and • Maintaining the tradition of the Sunset Beach Bar and HB's on the Gulf as gathering places for guests of all ages throughout the year. Environmental Planning and Sustainability According to the Naples Beach Club website the Athens Group has a history of environmentally responsible and sustainable development practices. Bringing their award -winning approach to the Naples Beach Club, a Four Seasons Resort, Athens intends to create a resort that embraces the natural attributes of this unique beachfront setting. As part of this history, Athens will grant a restrictive easement on 104 acres of the property that requires this area to remain recreation and open space in perpetuity. In addition, 70 acres of the 104 acres of recreation and open space will remain as permeable open space in order for the entire City to receive preferential flood insurance premiums. Gulf Shore Garden The Gulf Shore Garden plan will transform the section of Gulf Shore Boulevard North that bisects the property into a lushly landscaped corridor that will further beautify this section of the City. In addition City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 18 of 56 Packet Pg. 388 16.B.5.c to landscaping and sidewalks, the plan preserves existing bike lanes and enhances the street to improve pedestrian safety, including a reduction in crossing points, a landscaped center pedestrian median, and an improved pedestrian "Coconut Connector" crossing with added safety features, including lighting. Project Entitlements The Athens Group has received the required City of Naples discretionary entitlements from the Planning Advisory Board and the City Council for the development of the Naples Beach Club, a Four Seasons Resort. The Athens Group continues to process the required development and building permits to ensure the property's responsible development. The City of Naples has a multi -step review and approval process that includes City planning staff and many City departments, such as Streets and Stormwater, FEMA and Naples Fire -Rescue, as = well as the Design Review Board, the Planning Advisory Board, and the Naples City Council. In addition, key components of the project haveIr been and will be thoroughly reviewed and approved by the state, such as its stormwater runoff and water quality plans. There is a tremendous amount of project activity in the basin areas. Each of the aforementioned projects and their associated businesses will attract tourism to the Beach Restoration & Water Quality Improvements Project area and associated North and South Basins. The completion of these projects that are currently underway should enhance the marketability of the beach, the City of Naples and the region. Each of these projects appear to be compatible and complementary to each other, sure to drive revenue to the local economy while attracting additional tourism and associated business to the area. LOCAL BUSINESSES IN THE PROJECT AREA LOWDERMILK PARK Lowdermilk Park is one of Naples' premier beachfront parks. Lowdermilk park has parking spaces, sand volleyball courts, one children's playground, two gazebos, picnic tables, benches, restroom and shower facilities, two gazebos for rent, and ADA beach access mats. Lowdermilk park offers event rental including corporate events, birthdays, weddings and family reunions, among others. Lowdermilk has 213 paid revenue generating parking spaces. Lowdermilk park has recently City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 19of56 Packet Pg. 389 16.B.5.c undergone tremendous renovations following Hurricane Ian. Construction and repairs included but not limited to new decking, walls, equipment, electrical, HVAC system, showers, restrooms and the concession areas. In addition the City Naples Lowdermilk Park Landscaping, Irrigation and Median Restoration Project which has an estimated construction cost of $318,459.09 and the FEMA-reimbursable repair costs from Hurricane Ian renovations total roughly $212,000. As part of this study we interviewed the City of Naples Parks Department and the Committee Chair for The Naples Miracle Mile Project who both verified the vast number of tourists that use the Lowdermilk park, parking and concessions amenities. Both were supportive of the project and felt strongly that the outfall removal project, associated water quality improvements and flood control aspects would enhance and promote tourism in the project area. FLIP FLOPS BEACH GRILL The Flip Flops Beach Grill and Lowdermilk Park concession stand is located beach side in the middle of the park. Service sausage, includes: hamburgers, hot dogs, e, sandwiches, salads, ILL - coffee, g g g sodas, and sundries. Beach umbrellas, kayaks, chairs, cabanas, wheelchairs and other items are also available for rental at the concession stand. In our discussion with the Owner/Concessionaire and staff members of Flip Flop Beach Grill and Concessions they indicated that they felt the Beach YSr�q-ppms Outfall project would benefit the area businesses with increased tourists and the overall marketability of Naples Beach. In our discussion with the City of Naples Parks Department the concessions area at Lowdermilk recently underwent renovations post Hurricane Ian. Repairs and improvements included decking, walls, equipment, electrical, HVAC system, showers, restrooms and the concession areas. To date the City of Naples has identified FEMA-reimbursable repair costs from Hurricane Ian totaling roughly $212,000. This number does not include costs related to landscaping and irrigation repairs for the park. As mentioned previously the total cost for the landscaping, irrigation and median restoration at Lowdermilk has an estimated construction cost of $318,459.09. NAPLES PIER (Located South of Project Basin Areas) The historic Naples Pier is located on the Gulf of Mexico at the west end of 12th Avenue South. While the pier is not located within the basin area it is located in the immediate project vicinity. The Naples Pier is a favorite location for visiting tourists and sightseers. The Pier features restrooms, showers, City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 20 of 56 Packet Pg. 390 16.B.5.c ADA beach access mat, and a concession stand with covered eating area and beach supplies. Due to damage from Hurricane Ian, only a portion of the pier is open to the public, and no fishing is currently allowed on the pier at this time. The Concession area is also currently closed, though the Naples Pier itself is open daily 24 hours, 7 days a week, 365 days per year. Parking at the Pier: Parking for beach access in the City of Naples requires the resident or visitor to have a beach parking permit or pay -by -space. This is enforced year round pm - 5:00 am.' . The pier parking lot is closed from 11:00 During our site visit to the Naples Pier and along the beach we interviewed several visiting tourists who indicated that they were pleased to hear that the Outfalls were being removed and that they felt positive about the opportunity to return to Naples Beach in the future knowing that water quality would be improved and the large diameter pipes would be removed. We witnessed more than one tour group located at the Pier and the parking facilities across the street from the pier. NAPLES BEACH CLUB, A FOUR SEASONS RESORT Open for nearly 75 years, the Naples Beach Hotel & Golf Club guests enjoyed the Gulf of Mexico's morning breezes and majestic,,,, •. �� ; r sunsets along an expansive white sand stretch of beachfront in the heart of Naples.;" ;� •i` The Athens Group, a world -class developer • �• . and curator of authentic destination resortsBEACHSIDE GOL 5 DE ' RESIDENCES . • `q ::�i' � ::i .✓♦ -:.: and residences, has envisioned a RESIIEIIES MARKET �' ' • ` : _ r.»' soaRE' ,.,r•r. redevelopment plan that continues the '' «UBHOUSE -l.y-.�...: hospitality tradition and improves jobproperty's the resort's golf course and beach bar, while thoughtfully planning the future of this (Naples Beach Club l OverallSite Plan (Hotel ASP October 2021 Submission) NA0.T NONL special place for generations to come. As part of Athens' redevelopment of this storied property, the resort will be renamed the Naples Beach Club, a Four Seasons Resort. This coveted address of approximately 150 residences within a 125-acre walkable coastal village: • 1,000+ feet of beachfront • 216-room Four Seasons Hotel • Private Residents' Club and amenities ' Source: naplesgov.com City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 21 of 56 Packet Pg. 391 16.B.5.c • 18-hole Fazio -designed golf course • Market Square town center • Spa and wellbeing center • Racquet sports • Destination dining Market Square at the Beach Club will boast a vibrant town center, which will be open to owners, hotel guests and local residents.' • General Store boutique market with beer & wine, grab -and -go foods and sundries • Market Square Bar & Grill with game room & 3-lane bowling alley • "Kids For All Seasons" kids' club • Indoor movie screenings • Gathering spaces with firepits • Lawn recreation EDGEWATER BEACH HOTEL The Edgewater Beach Hotel is an all -suite beachfront hotel featuring over 100 elegantly appointed accommodations. Each of the Hotels spacious suites blend resort -style amenities with the comforts of home. The hotel's accommodations boast beautiful views of the sugar -white sand beach and the Gulf of Mexico or the City of Naples. The Edgewater Hotel boasts an average of about 70,000 guests per year. The hotel has approximately 120 employees and hosts an estimated thirty (30) events throughout the year; ranging from a combination of weddings, meetings, and business conferences. As part of this Tourism Impact Study we spoke with leadership from the Edgewater Hotel who expressed their support for the project stating that water quality and ■F r'�"'—' flooding were their personal priorities as oa • _ m 1.�'1?'�s..�i related to the overall project. They stated further that hotel employees have experienced first hand issues during rain and storm events and their ability to access worke due to stormwater flooding in the project L area. Finally, from a personal level the Hotel representative stated that when they take their family to the beach they avoid the outfall areas due to water quality issues and simply not knowing what is coming from the large diameter outfalls located along the beach. Photo Credit:httos://www.opoicollection.com/ s Source: https://naplesbeachclub.com/ City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 22 of 56 Packet Pg. 392 16.B.5.c VACATION RENTALS There are dozens of vacation rentals 550° m Sea, hwhe°'m°°emaP + within the entire project area as can be seen in the images below. These properties generate millions of dollars in annual revenue to private landowners who pay property tax within the City of Naples and Collier County. These heads in beds are visiting tourists that use the beaches, restaurants, grocery stores and other amenities that can be found in the Naples Beach area within and near the project limits. Vacation rentals attract tourists and visitors, generating direct revenue for the City and County as well as drive traffic to the beaches and revenue for local businesses when tourists spend money at local retail, shops, and institutions. Short-term rentals bring in tourism dollars that support natural amenities like parks and beaches, local businesses such as restaurants, shops, and activity providers. They also create jobs for cleaning crews, property managers, landscapers and other service providers in the area. The following is an abbreviated list of how vacation rentals benefit local communities: • Driving economic and tax benefits. • Helping homeowners earn extra income. • Creating and supporting good jobs. • Supporting and increasing traffic to small businesses. • Spread the benefits of tourism. As part of this Independent Study we identified numerous vacation rental providers whose listings contained descriptions of proximity to Naples Beach as part of their advertising of the property. The beach improvements from the Naples Beach Restoration & Water Quality Improvements Project are likely to lead to additional tourists visiting the beach area. With this additional tourist activity will come additional revenue for resident homeowners renting their properties, as well as the City of Naples and Collier County, Florida.' City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 23 of 56 Packet Pg. 393 16.B.5.c PRIVATE TOURS & TOUR COMPANIES Regular tours can be seen taking place daily along Naples Beach. From Segways to bicycles, trikes, electric mopeds, scooters and more. These tours appear to be a perfect way for tourists to tour the city for riders of all ages. The customizable tours seem to be a comfortable way for both kids and adults to enjoy the tours making it a true family friendly activity. These tours appear to be a fun way for people of all ages to try something new while getting to tour the city accompanied by one of the tour company's local guides. The local tour company's pride themselves on knowledgeable local guides who are experts on the area and are sure to give tourists the best tour of the city. These local guides have a proven track record of providing tourists a glimpse of the hidden gems amongst the iconic sights the city has to offer. Ask questions, get recommendations, and truly get a feel for what the City of Naples has to offer. As part of this study we spoke with one tour company who favored the Beach Outfall Removal Project and indicated the project would be a benefit to their tourism related business. Because this project will help alleviate flooding in the area, the local tour company and other local businesses could be able to operate more hours and days and provide more services that they would otherwise be unable to do without the flood mitigation that will result from the project's completion. Overall, tourism will be positively impacted because visitors will have increased access to the area and anticipated revenue generated based on these activities. REGIONAL ECONOMIC ENGINE NAPLES MUNICIPAL AIRPORT (Located Outside of Project Area) Connecting people to the Paradise Coast of Naples Beach, Marco Island and the Everglades through an exceptional airport experience, Naples Airport (APF) accommodates more than 100,000 general aviation takeoffs and landings each year. Minutes from the Gulf of Mexico, downtown Naples, Naples Beach and 1-75, the airport provides friendly services focused on the needs of pilots and passengers, including U.S. Customs clearing for international arrivals. The airport is also home to sightseeing tours, air charter operators, flight schools and other businesses here to meet the needs of its clientele. Information obtained from the Naples Airport Authority shows that while overall travel activity has only grown modestly, the Naples Airport has seen an increase in jet activity, particularly since the onset of the COVID-19 pandemic. The COVID-19 pandemic caused a worldwide increase in the demand for private air travel. This change in consumer patterns coupled with Naples' demographics, City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 24 of 56 Packet Pg. 394 16.B.5.c high end development and the airline's struggles in recovering from the pandemic is expected to drive demand for private air travel for the foreseeable future. Over 360 aircraft call the airport home. 80% of the clientele of NAA own homes in Naples signifying that roughly 20% of travel through Naples Airport Authority could potentially be from business and tourism related travel to the region. An interview was conducted with leadership from the Naples Airport Authority and follow up communications were received from the Authority indicating that since the Naples Airport isn't involved in promoting tourism - and that the majority of their clientele are homeowners - the Authority doesn't have a strong statement on behalf of tourism. The Airport Authority was kind enough to provide details of their operation, certain statistics, and their most recent annual report and other FAQs. As part of this Independent Tourism Impact Study we appreciated the opportunity to speak with leadership from the Airport. We recognize that the Airport is one of the region's economic engines and a gateway for visitors entering Naples, its beaches, neighborhoods and Greater Collier County and Southwest Florida. PARKING AT NAPLES BEACH (PROJECT AREA) The City of Naples currently has approximately 1,039 parking spaces within the project area. Of those spaces approximately 642 are Visitor Paid revenue generating parking spots and 397 are Resident Only spots. The two paid, revenue generating parking areas within the project basin areas and the past twelve months of revenue from 5/13/2023 to 5/13/2024 are as follows: • 81h Ave N- $35,589.67 • Lowdermilk Park- $892,537.84 Nearly $1M in annual non-resident visitor paid revenue generating parking spots was created in the past twelve months. Reduction in flooding should contribute to more non resident visitor paid revenue in the future due to accessibility alone. Increased use of non resident visitor paid parking based on Improved water quality and marketability of outfall free beaches could be anticipated. Below is a list of the Beach Parking Visitor Paid and Resident Only parking spaces by Street within the project basin areas: Visitor Paid /Resident Visitor Paid Visitor Paid Visitor Paid Visitor Paid Visitor Paid Visitor Paid Visitor Paid Beach End/Location # of Parking Spaces Seagate 26 Horizon Way 38 Vedado 39 Via Miramar 41 Lowdermilk 213 8th Ave N 21 Sth Ave S 20 City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 25 of 56 Packet Pg. 395 16.B.5.c Visitor Paid Visitor Paid Visitor Paid Visitor Paid Visitor Paid Visitor Paid Visitor Paid Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only Resident Only 8th Ave S 12 Broad Ave-100 Block 29 Broad Ave 200 Block 26 The Pier 117 13th Ave S 21 13th Ave S-100 Block 9 14th Ave S 30 7th Ave N 13 North Lake Dr 39 6th Ave North 10 4th Ave N 15 3 rd Ave N 14 2nd Ave N 16 1st Ave N 17 Central Ave 12 1st Ave S 15 2nd Ave S 11 3 rd Ave S 14 4th Ave S 15 6th Ave S 12 7th Ave S 16 9th Ave S 15 10th Ave S 15 11th Ave S 13 Broad Ave S 21 15th Ave S 17 16th Ave S 30 17th Ave S 10 18th Ave S 25 33rd Ave S 17 32nd Ave S 15 1039 PLANNED CONSTRUCTION SPENDING AT PROJECT SITE City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 26 of 56 Packet Pg. 396 16.B.5.c On June 21, 2023, the City entered into a Construction Manager at Risk (CMAR) agreement with a contractor to provide an initial phase of the CMAR to provide a Guaranteed Maximum Price (GMP) then move to the construction phase. The GPM came back at $86 million which does not include the $11 million expenditures made to date including $4.4 million directly attributable to the beach outfall removal, beach protection, and water quality aspect of the project. The $4.4 spent to date coupled with $28.2 included in the pending GMP results in an estimated $32.6 million applicable to the beach outfall removal, beach protection, and water quality aspect of the project. The City of Naples has obtained $25 million from the State Legislature during the 2024 legislative session as a Line -Item Appropriation awaiting the Governor's approval. If the portion of the State's funding to this portion of the overall project was prorated, it could result in an allocation of the State's pending $25 million award of 38% or $9.5 million for the applicable portion of the project consistent with this TDC request. ECONOMIC IMPACTS OF CONSTRUCTION SPENDING It is estimated that the Naples Beach Restoration and Water Quality Improvement Project is anticipated to employ and create forty-five (45) direct (prime contractor and staff) construction jobs and over sixty (60) indirect (subs, trades, suppliers) construction jobs. The bidding of this work will take place using standard City contracts and procurement methods. ADDITIONAL IMPACTS Projects such as the Naples Beach Restoration and Water Quality Improvement Project can produce additional economic impacts, as well as broader social and community benefits. In addition to the positive economic impacts of project construction, further revenue may be generated from spending by both residents and visitors. INFRASTRUCTURE SPENDING Infrastructure spending includes expenditures associated with construction facilities, materials, labor, and equipment. It is important to note that the economic impacts that arise from infrastructure spending can be significant. EMPLOYMENT AND PERSONAL SPENDING BY NON-RESIDENT LABOR While working in Naples Beach, non-residents may spend a portion of their salaries and wages while working on the project. This spending may include meals, lodging, fuel, entertainment, hardware, supplies, recreational activities or other personal purchases. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 27 of 56 Packet Pg. 397 16.B.5.c It is worth noting that construction projects can also generate additional economic, community and social benefits. These may include the creation of opportunities for trainees or interns, the development of business partnerships, the creation of spin-off projects and contributions to the overall aesthetics, safety, security and walkability to an area. The Naples Beach Restoration & Water Quality Improvements Project is anticipated to employ and create forty-five (45) direct (prime contractor and staff) construction jobs and over sixty (60) indirect (subs, trades, suppliers) construction jobs. The project is estimated to have a duration of approximately 24 months. WALK SCORE AND BIKE SCORE An area's Walk Score or Walkability measures the walkability of an address based on the distance to nearby places and pedestrian friendliness. Factors influencing walkability include the presence and/ or absence in quality of footpaths, sidewalks or other pedestrian right-of-ways. Walk Score for the City of Naples: The Naples Beach Restoration & Water Quality Improvements Project Site is located in the City of Naples, Florida, which has an average Walk Score of 35 out of 100 and has 19,537 residents.10 Photo Credit: Exporenaples.com Similarly, an area's Bike Score measures the suitability of an area for biking based on bike lanes and trails, hills, road connectivity, and destinations. Accordingly, Naples has an average Bike Score of 45 out of 100. Photo Credit: Naplesnews.com Existing beach outfall structures have been determined to have an impact on lateral beach access. As a result of the beach outfall removal project it could be determined that walk scores may be positively impacted. Furthermore, with the ongoing projects in the area like the Miracle Mile project, the Naples Pier and the Naples Beach Club, once completed the entire basin should be more walkable and bikeable for residents and visitors alike, given the improved conditions and alleviation of flooding that will result from the project. " Living in Naples, https://www.walkscore.com/FL/Naples City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 28 of 56 Packet Pg. 398 16.B.5.c ENVIRONMENTAL IMPACT Stormwater project environmental benefits include the removal of eight (8) City Stormwater Beach OutFall Pipes from the Naples Beaches, which will improve water quality that exceeds the state's minimum standards, provide flood protection, increase the City's resilience to climate change within the work area of GSBN, and increase the Storm Event Level of Service from a 5-year storm event to a 25-year storm event. Furthermore, it has been stated that the existing beach outFalls adversely impact beach erosion, lateral beach access, sea turtle nesting habitats, water quality and beach aesthetics. In addition, the City has experienced significant flooding of streets and other public and private infrastructure during high frequency rainfall events. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 29 of 56 Packet Pg. 399 16.B.5.c CONCLUSION AND RECOMMENDATIONS POSITIVE IMPACT ON TOURIST ACTIVITIES The Naples Beach Restoration & Water Quality Improvement Project is anticipated to generate positive economic activity for the City of Naples. These improvements will have a positive impact on visitation to the project area, beaches and parks within the City of Naples and Collier County, Florida. We anticipate that this project along with the other projects mentioned in this study that are currently taking place as well as those planned will be complementary to each other and the entire project area resulting in a boost to the local Naples economy from additional tourism spending. Existing pedestrian traffic should not present any negative impacts during the construction schedule, nor will construction activities affect tourism or commercial bookings (lodging, vacation rentals, tours or events) in an adverse way. Once completed the water quality, flood control and resiliency project is anticipated to promote the marketability of the area and attract more foot traffic to City Beaches, parks, roads and sidewalks within the project area. The construction phase of the Beach Outfall Removal project is expected to have minimal impact on tourism. Maintenance of Traffic (MOT) plans along with sequencing and phasing will take place during construction to minimize any impacts on residential traffic and local businesses. In our discussions with stakeholders, of utmost importance was the water quality issue associated with stormwater, followed by flooding during rain and hurricanes and the aesthetics of the unsightly, unsafe and deteriorating outfalls. Many surveyed indicated that they do not take their families to sit near the outfalls along the beach because they do not know what is coming out of the outfalls. The removal of the outfalls will indeed remedy that concern and should attract more beach goers within the project area. Furthermore, lateral beach access and turtle nesting impacts have also come up in discussions with stakeholders, and that issue will also be addressed by the beach outfall removal. Our findings support that improving water quality, providing flood protection, and increased resiliency will promote tourism in the future. Each of these factors was found to also have the potential to dramatically increase the marketability of Naples and Collier County for future visitors seeking a clean, safe and aesthetically pleasing Naples Beach. Each and every stakeholder or individual we communicated with on behalf of this independent study was in support of improved water quality and flood protection and each expressed support and concurred that these would be a benefit to tourism related business in the area. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 30 of 56 Packet Pg. 400 16.B.5.c Moreover, with the most recent data11 showing record tourism numbers in Florida for the first quarter of 2024, the completion of the Naples Beach Restoration & Water Quality Improvements Project is anticipated to help contribute to tourism -related business and positive economic growth and stability for Collier County as more and more visitors come to the region. The City of Naples has repeatedly advocated for improving water quality and preventing flooding during heavy rain events. We strongly concur that pristine and safe beaches are critical to the economy of Collier County, as is clean water. Furthermore, Red Tide are events that the City of Naples anticipates the Naples Beach Restoration & Water Quality Project will help to minimize in the future, leading to a more robust tourism economy and appreciating property values which are so critical to funding high -quality services provided by the City and County to its residents. In conclusion, it is our professional opinion that the Naples Beach Restoration & Water Quality Improvements Project will have a positive impact on tourism and tourist related business activities in the City of Naples and Collier County, Florida. " Governor Ron DeSantis announces record breaking tourism numbers. (2024, May 16). httr)s://www.flgov.com/2024/05/16/governor-ron-desantis-announces-record-breaking-tourism-numbers/#:—:text=The%20total%20visitatio n%20for%200 La nd%20CEO%20of%20V I SIT%20F LORI DA. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 31 of 56 Packet Pg. 401 City of Naples Beach Restoration and Water Quality Improvement Project (Beach Outfall Removal) City Council Meeting April 3, 2024 14 4aE�w J.Fii` ;ram I. r ,x + -r 16 Project Overview 0 Pro 'ect Inception October 19, 2009: City staff be n working with C.I�ler County and FDEP to develop and identify funding sources for a mandated long-range management plan to remove the Beach Outfalls. 0 A Resolutlon (12-13028) was made amending the Clty's Master Plan to satls the FDEP permlt condl[ian requldng the removal of the Beach Outfa Is on January IS, 2012. 0 The City selected AECOM to evaluate and develop management alternatives for the Beach Outfalls on May 16, 2012. 0 The City selected Erickson Consulting Engineers IECE) to provide professional engineering services associated witfftt improvinHg flooding, water quality erosion and environmental for the Beach Outfall project on August 1 , 2015. 0 Approved a 1'� Amendment with ECE on November 16 2016to conduct a Technical Analysis assessinggthe feasibility of and provide a 30% Design to Dnsolidate the (9) outfalls to a stormwater pump station. 0 Approved the 2"d Amendment on June 12, 2019 wjth ECE to provide a Feasibility/Alternative Assessment from SGD to 2 Ave. S. and 60% Design Rewew for the North/South Drainage and Treatment Train. 0 City Council approved the 31 Amendment on June 17o12020 with ECE to provide a supplemental report to evaluate the project structure to consolidate and discharge stormwater flow from sub -basins 2-10 and Water Quality Report. 0 Amendment 4 was approved on November4, 2020to provide project structure alternatives for the North/South Drainage and Treatment Systems. Overview (Continue) D Amendment 5 was approved on November 19°h 2021 for ECE to provide site layout/generator for access and Infrastructure for ' both PS/HDD. U City Council approved Amendment 6 on December 15' 2021 for ECE to amend scope and provide preliminary engineering and � seek alternative site layouts for NPS, generator, and HDD. , 0 On February 16th 2022 City Council approved Amendment 7-A for ECE to shift the SPS components and drive aisles to modify and develop a different alternative. 0 City Council approved the agreement with DBE Utility Services on February 28th 2022 to perform the Horizontal Directional Drill (HDD) off 311 Ave. N. 0 Amendment 7-B was approved by City Council on February 28th 2022 for ECE to provide CEI Services for the HDD with DBE Utility Services. 0 on June 151h 2022 City Council approved Amendment 8 for ECE l� j to move the NPS from Oleander Dr. to a Ave. N. with modifications to permit applications and SPS to develop backup k, ° - generator at Alligator Lake (AL). - - 0 The City received $5 million in grant funding from FDEP on July 1, 2022 and later received an additional $10 million from FDEP on July 1, 2023. Stormwater Project Benefits Include: 0 Removing all (8) City Stormwater Beach Outfall Pipes from the Naples Beaches 0 Improve Water Quality that exceeds the State's Minimum Standards 0 Provide Flood Protection 0 Increase the City's Resiliency to Climate Change within the work area of GSBN 0 Increase the Storm Event level of Service from a 5-year storm event to a 25-year storm event 0 16.B.5.c 3rd St. N_ rnl If I South Golf Dr. ^_nd AVC. S.' 771,1— AML 7th Ave_ N_ central Ave_ 6th Ave_ N_ 1st Ave. N. 1st Ave. S. 3rd Ave. N. Option A - Original Scope Stormwater Outfalls on Naples Beach CfyL9TINID INLLi T�N+1� Tom" MAPL€s SHOPPING CENTER < MiC FB OMF B tM M BEACH CLUB 1� qq • t f BtloF'yE BLVON L_ _ •_'_�` I SINGLE M7\ SINNGLE S<' PWC� NDorargs env OUTFALL 02 NORTH' / OUTFAI.L iB NORTH OVTFALL MY DOUBLE 30'PVC / DOUS 3w PVC 91NGLE24'PVC OUTFALL 63 / OUTPALLH't -OLw4LL0 SINGLE 18' PVC 8mG>LE ta- SINGLE Pvc GULF OF AMOOO City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC IOVTFALL 710 SINGLE IA' PVC OUTFALL • B SINGLE I6" P (FALL R B 34 of 56 Packet Pg. 404 16.B.5.c i N IF Sth Ave. N. Pump Station UFO-] El (NPS) PUMP STATION OVERALL PLAN STATION ISOMETRIC wvum j I � vwoozara� �a000 wrre ne _ - �,.e.a w.w,oeel taE-va;www lueq r�000 zo�.� - olrrEcrlo.w. oRlu - �� 36 r STH AVE. IN L �I z i � I I � m � a x 1 I I 1 ` � � I I � --- --- --- aUll-pp aw�w.Owlhp�P� 4eov.w,w.in4%t IIW --- City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 35 of 56 Packet Pg. 405 16.B.5.c �I ® � p T-0 AVENUE —TR - /c� ;-T.;l ill T �.._ ................. . _. _.._. _. _. v (PRIVATE RESIUENGE� '� " M m ✓.e. �nnwwce�P.c,cnwa EIGEWALR GRApING ENLARCEb & R07ATE'D VIEMI JLd� Jtd ��$ YN AVE N. PUMP SIAl1ON Stantec --_—_ --- ® ..,.a,i l"SU'p ~S PAVING ANp GRApING PLAN City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 36 of 56 Packet Pg. 406 16.B.5.c Naples Beach Club Infrastructure Agreement Sped a I City Cc urd Meeting March 20, 2023(Follow-up from the Fehruary 27, 7W3 lv1eeting) J As part oft h Is MOU, NBC would construct at its sole cost and expense a temporary bypass road IBvi Roadl from South Golf Drive to Oleander Drive that will be parallel to GSBN in orderto provide forvehicular, bicycle and pedestrian access during the performance of the infrastructure work. 0 NBC will design and install a temporary storm water outfall line that functions at the existing level of service, at its cost, to facilitate the gravity flow of storm waterfrom GSBN to an existing outfall into Gulf of Mexico until such time as the Cil North Outfall Pump Station becomes operational. 0 The construction work set forth in this MOU is contemplated to commence no later than July 2023 and is contemplated to be completed no later than January 2024 but, in all events, this work will need to be completed prior to the contemplated opening of the NBC hotel in the first quarter of 2025. 2b U SWi-Y SEwL` A GSBNETemporary By -Pass Road �I _ NAPLES BEACH CLUB RESIDENCES J`C9� 2 v� CONSTRUCTION ACCESS GATES a — — — — — — - 2WIDE SHOULDER WITH 6' HT. FUT'REC NAPLES BEAH SO I FENCE ON BOTH SIDE CwaHo uSEa MARKET SouARF u " VEHICULAR TRAVEL LANES r? l »lyll, (2 LANES, EACH t1' WIDE) J 1 a r "A BLVD NORTH BYPASS ROAD .1 GULF SHOR' _ GULF 5HORF BLVD NORTH ! uN CI HTH-rIL.I�CFI�F!�T a � � 6 � {TEMPORAR,�y EL OSEp) � � PEDESTRIAN SIDEWALK IS WIDE) I CONCRETE TRAFFIC SEPARATOR I3'WIDE)- I G50UTH ENLARGEMENT . _ 'f FUTURE NAPLES BEACH CLUB RESIDENCES' • I{ FUTURE Jf NAPLESH CLUB HOTEL 'a" City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 37 of 56 Packet Pg. 407 16.B.5.c Kiewit Infrastructure South Co. — Construction 1k. Manager at Risk (CMAR) _ On March 8, 2C23, the City of Naples Evaluation Committee ranked Kiewit Infrastructure South Co. asthe highest-ranking firm from a Requestfor Qualifications advertisement that was sent out November 18, 2022. d On June 21, 2023, City Council approved the CMAR agreement resulting in a fee of $1,566,468 for Pre -construction Phase Services and a 12% Guaranteed Maximum Price (GMP)that would be delivered December 2023. 0 As part of the Pre -construction phase of the CMAR, Kiewit reviewed the — - - Beach Outfall design and provided an evaluation of the Water Quality -- __ - improvements expected from the design of the new system. "'- 0 City staff received a revised GMP of approximately$86,202,407 in January -- 2024 from Kiewit that significantlyexceeded the Engineer's Opinion of Probable Cost (OPC) of $32 million. 0 On January 16, 2024, staff presented three (3) options for the construction of the stormwaterbeach outfall project. During discussions with City Council, it was recommended to obtain pricing fora fourth option that _ provides the construction of the South phase. - - - -• 0 At the re bruery 20, 2024, Council Meeting Kiewit presented a fourth - option along with Constructab ility Analysis, Value Engineering, and Water Qua l ity assess me nt. City staff reviewed the financial impact and investigating additional/alternative funding possibilities. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 38 of 56 Packet Pg. 408 16.B.5.c APPENDIX B - COLLIER COUNTY TDC CATEGORY "A" GRANT APPLICATION COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Naples Gull• of Mexico 13eaeh 5torurwater• Outrall Nine Removal S Water Quality Project 1. Name and Address of Project Sponsor Organization: City of Naples 735 8rh Street South Naples, Florida 34102 2. Contact Person, Title and Phone Number: Name: Bob Middleton, Public Works Director Address: 295 Riverside Circle Naples, Florida 34102 Phone: 239,213.5003 3. Organization's Chief Official and I itle: Jay Boodheshwar, City Manager 4. Details of Project- Description and Location: In accordance with FDEP's directive to remove stormwater outfall pipes from the Naples beaches, the City has designed, permitted, and awarded a Contract Manager at Risk (CMAR) contract for the Beach Outfall Stormwater project that improves water quality, flood protection, and the City's resiliency to climate change. After significant planning, design, and engineering, work on the City's beach outfall removal project is planned to begin in 2024, Stormwater duality will be improved beyond the State's minimum standards through a state-of-the-art stormwater treatment train. Clean stormwater will then be pumped 1,000 feet offshore via new pump stations. The Beach Outfall project will replace the existing gravity flow system with a mechanical pumping system that will include two (2) pump stations with water quality features and backup emergency generators that will pump treated stormwater 1,500 feet into the Gulf of Mexico thereby eliminating the need for the eight (8) existing beach outfall pipes. This project exceeds FDFP's directive to improve stormwater quality, reduce beach erosion, protect environmental species, and remove large, unsightly, and obstructive Stormwater pipes from the beautiful beaches of Naples. On June 21, 2023, the City entered into a Construction Manager at Risk (CMAR) agreement with a contractor to provide an initial phase of the CMAR to provide a Guaranteed Maximum Price (GMP) then move to the construction phase. The GPM came back at $86 million which does not include the $11 million expenditures made to date including $4.4 million directly attributable to the beach outfall removal, beach protection, and water quality aspect of the project. The City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 39 of 56 Packet Pg. 409 16.B.5.c $4.4 spent to date coupled with $28.2 included in the pending GMP results in an estimated $32.6 million applicable to the beach outfall removal, beach protection, and water quality aspect of the project. The City has obtained $25 million from the State Legislature during the 2024 legislative session as a Line -Item Appropriation awaiting the Governor's approval. It would be reasonable to prorate the portion of the State's funding to this portion of the overall project, resulting in an allocation of the State's pending $25 million award of 38% or $9.5 million for the applicable portion of the project consistent with this TDC request. The project budget below includes only the portions of the project that are required to remove the eight (8) existing beach outfall pipes, as directed by the FDEP. They are the north and south pump stations and emergency generators, the horizontal directional drilled outfall pipes from the pump stations that are 1,500 into the Gulf, and the removal of the eight (8) beach outfall pipes. The City respectfully requests consideration for $10 million in TDC funding for this portion of the overall project. As you know, pristine and safe beaches are critical to the economy of Collier County, as is clean water. The recent incidents with Red Tide are events we hope this project will help to minimize in the future, leading to a more robust tourism economy and appreciating, property values which are so critical to funding high -quality services provided by the City and County to our residents. Documents available are the Executive Summaries of the Consultant's Water Quality reports, Location: Gulf Shore Boulevard North between 2nd Avenue South and Oleander Drive located in the city limits of Naples. 5. Estimated project start date: July 1, 2024 6. Estimated project duration: 24 Months 7. Total TDC Tax Funds Requested: $10,000,000 S. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes() No(X) City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 40 of 56 Packet Pg. 410 16.B.5.c Collier County Tourist Development Council Category "A" Grant Application (Page 2) Naples Gulf of Mexico Bench Stormwater Outfall Pine Removal & Water Quality Progect PROTECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share TOTAL AMOUNT S 10.000,000 S 13.122.945 (this portion of project) 9_500,000 (prorated) $ 0 S 32,622,945 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, -Monitoring etc) North and South Pump Stations & Generators S 22,482,984 Removal of 8 existing beach outfall pipes S 223,805 [directional Drill new Outfall des S 9,916,15fi S TOTAL S 32,622,945 1 have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and crileria. Jay Bood heshwa r Digitally signed by Jay Boodheshwar Date: 2024.03.20 17:37:34-04'00' Signature of Sponsor Organization's Chief Official Date City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 41 of 56 Packet Pg. 411 16.B.5.c APPENDIX C - BEACH OUTFALL PS MODIFICATIONS - OCTOBER 2022 - R2 -FIT, .a ® .� 11fi.7ft n It 88.1 ft - Reduced 28.6 ft or 25 /o Increased Ingress 7.1 ft a It �im © w bb.7 ft or 2,442 sgft - Overall reduction by 50 ft or 2,709 sqft total I 20.5 20 ft p .... . SEJ�It}R �•i City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 42 of 56 Packet Pg. 412 16.B.5.c APPENDIX D - NAPLES BEACH OUTFALL & PROJECT AREA FLOODING PHOTOS City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 43 of 56 Packet Pg. 413 16.B.5.c M- City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 44 of 56 Packet Pg. 414 16.B.5.c s _- City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 45 of 56 Packet Pg. 415 16.B.5.c City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 46 of 56 Packet Pg. 416 16.B.5.c Ei City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 47 of 56 Packet Pg. 417 16.B.5.c City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 48 of 56 Packet Pg. 418 16.B.5.c m APPENDIX E - COMMUNICATIONS - SUPPORT FROM COMMUNITY STAKEHOLDERS L Coquina Sands Good morning: Thank you for reaching out. Coquina Sands welcomes hundreds of people into our neighborhood weekly as Lowdermilk Park is in our geography. Personally, I think anything that enhances the beach's aesthetics is a benefit to our city. But more importantly, this initiative is a big plus because it will improve water quality and flooding issues. One of the biggest deterrents to tourism is red tide and algae issues. We can't control water releases from northern counties that impact our water quality and algae, but the Beach Outfall Project will help the city with more local control. As we all adjust to Naples being the "it" destination for quality of life, we need to ensure our beautiful beaches and water remain two of the main drivers for increased tourism. Clearly, flood control, resiliency and clean water will also have a big impact on keeping the real estate market active and sustainable and ultimately, people safer. Regards, Maegan Evans President Coquina Sands City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 49 of 56 Packet Pg. 419 Ll 16.B.5.c Edgewater Beach Hotel From: Laura Radler <Laura.Radler@ophotels.com> Date: Thu, May 16, 2024 at 8:19 AM Subject: City of Naples Beach Outfall Project To: Dana Pollitt <dana@adept.co> Good morning Dana, Nice speaking with you last Friday and I appreciate you providing the additional information on the Outfall Project specifically as it relates to improved water quality. Without a doubt, the beautiful beaches of Naples are a number one driver of tourism for the area. Therefore, I would support this project as it would improve water quality along our beaches. While I understand that this is a City of Naples project, media coverage regarding red tide and bacteria in the water creates a negative for all of the tourism community in Collier County. Additionally the improvement of storm water drainage as well as decreased beach erosion make this project even more attractive. Best regards, Laura Radler General Manager I Edgewater Beach Hotel 1901 Gulf Shore Boulevard North I Naples, FL 34102 Ph. 239.403.2000 1 Direct 239.403.2156 1 Fax 239.403.2100 www.EdgewaterNaples.com City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 50 of 56 Packet Pg. 420 1'I 16.B.5.c Greater Naples Chamber of Commerce From: Kristina Park <Kristina@napleschamber.org> Date: Thu, May 16, 2024 at 9:32 AM Subject: Re: City of Naples - Tourist Impact Study To: Dana Pollitt <dana@adept.co>, Sloan Nagy <sloan@napleschamber.org> Cc: Jay Boodheshwar <jboodheshwar@naplesgov.com>, Miguel Flores <mflores@naplesgov.com> Dana, Thank you for your patience in connecting during this unusually busy week. Below is the message of support from the Greater Naples Chamber. Please let me know if you have any further questions. Recognizing the interconnectedness of our economy and our ecology, we are grateful that the leaders within the City of Naples are seeking opportunities to invest in beach restoration and water quality. We believe that this initiative holds immense promise in enhancing the environmental quality, safety and attractiveness of our community, thereby benefiting both residents and visitors alike. Visitors seeking a clean, safe, and aesthetically pleasing beach experience will undoubtedly find Naples Beach to be an irresistible destination, thereby fueling the growth of our tourism sector and benefiting the local economy. We believe that the successful execution of this project will play a pivotal role in promoting tourism and enhancing the marketability of Naples and Collier County as premier destinations for visitors seeking pristine beaches, secure surroundings, and aesthetic allure. The allure of Naples Beach is a cornerstone of our local tourism industry, and ensuring its cleanliness, safety, and visual appeal is paramount in attracting discerning travelers from across the globe. As the premier advocate for the business community, water quality and resiliency sit as one of the top priorities for the Greater Naples Chamber. By elevating the water quality standards, providing flood protection measures, and bolstering our resilience to climatic fluctuations, we are not only safeguarding our natural heritage but also enhancing the economic vitality of our region. Employers within our hospitality based economy depend on these dollars to support their business and its ability to grow and thrive in Naples. Worm wishes, Kristina Park President & CEO Greater Naples Chamber E: KristinaPnapleschamber.org City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 51 of 56 Packet Pg. 421 16.B.5.c 2150 Goodlette-Frank Road N. Suite 101, Naples, FL 34102 www.NaplesChamber.org Facebook I Instagram Event Calendar Gulf Shore Property Owners Association From: gspoanaples@gmail.com Date: May 16, 2024 at 6:11:18 PM EDT To: Mary Hayes <maryscalahayes@gmail.com>, clifford holland <ceholland22@gmail.com>, Maegan Evans <mae@fallsrivergroup.com> Cc: Dana Pollitt <dana@adept.co>, Miguel Flores <mflores@naplesgov.com>, Beth Petrunoff <bpetrunoff@naplesgov.com> Subject: RE: City of Naples Tourist Impact Study Mary - unless I am mistaken, Beach Outflows is a priority for the City of Naples for many reasons, including beautification of beaches to make out Gulf Shoreline more attractive for property owners and tourists alike. Here is the link to the discussion at the May 3rd presentation. https://Iegistarweb-production.s3.amazonaws.com/uploads/attachment/pdf/2527738/City C ouncil Presentation 04-03-2024 03-26-2024 2 .pdf Naturally, Gulf Shore Property Owners are very supportive of the efforts, I have copied all on this email. GSPOA is emphatically supporting removal of Beach Outflow pipes. We have been speaking in favor of outflow pipe removal. Doug Stewart President, Gulf Shore Property Owners Association GSPOAnaples@gmail.com Mobile +1.708.267.6527 City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 52 of 56 Packet Pg. 422 16.B.5.c Mary Hayes - Naples Miracle Mile Project From: Mary Hayes <maryscalahayes@gmail.com> Date: May 13, 2024 at 6:43:41 AM EDT To: Dana Pollittl <dana@adept.co> Cc: Beth Petrunoff <bpetrunoff@naplesgov.com>, Bob Middleton <RMiddleton@naplesgov.com>, Miguel Flores <mflores@naplesgov.com> Subject: Re: City of Naples Tourist Impact Study Good morning Dana. Nice to speak to you this past Friday regarding the City of Naples stormwater outfall project. As you read in the attached article below the Miracle Mile project is a resident led initiative that collaborates with the developers, City of Naples staff, neighborhood community associations, the Edgewater Hotel and the Naples Beach Club; the future home of the Four Seasons Hotel. As stakeholders, our entire focus is on the streetscape on the public realm to develop a safe, structurally sound and cohesively aesthetic boulevard between the Naples Beach Club and Doctor's Pass/Mooring Line Bridge. The Miracle Mile boulevard is the scenic gateway to the City. It serves as a venue for many residents and tourists that visit the Edgewater Hotel and the future Four Seasons Hotel on the Miracle Mile as they run, walk and bike down the boulevard. It is also the street in which they enter the City's crown jewel of full service beach parks, Lowdermilk Park. The storm ter outfall project would really benefit the Miracle Mile. Reducing street flooding as a result of afternoon rains or rain storm events as well as improving water quality and reducing beach erosion will be very important to our residents and the thousands of tourists that help support our local economy. Dana, please let me know if I can provide you with further input. Mary Mary Hayes, Chair Naples Miracle Mile Project 516-375-7011 City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 53 of 56 Packet Pg. 423 Ll 16.B.5.c Naples Airport Authority From: Robin King <Rking@flynaples.com> Date: Fri, May 10, 2024 at 5:43 PM Subject: City of Naples Beach Restoration To: Dana Pollitt <dana@adept.co> Hi Dana, I shared with our leadership here the work you're doing with the City, and we are in agreement that since the Naples Airport isn't involved in promoting tourism - and that the majority of our clientele are homeowners - we don't have a strong statement on behalf of tourism. I hope the annual report and other FAQ material can provide you with the information needed for your study. All the best, Robin King I Director of Community Relations/Communications (239) 643-0733 160 Aviation Drive North Naples, FL 34104 flynaples.com City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 54 of 56 Packet Pg. 424 16.B.5.c Sara Harrington - Collier County Office of Economic Development From: Sarah Harrington <Sarah.Harrington@colIiercountyfl.gov> Date: Thu, May 16, 2024 at 10:46 AM Subject: RE: Naples Beach Restoration & Water Quality Improvements Project To: Dana Pollitt <dana@adept.co>, Miguel Flores <mflores@naplesgov.com> Hi Dana, Appreciate your reaching out and taking the time to speak with me this morning. The below letter from the Greater Naples Chamber (GNC) echoes the positive connection between reducing the visual obstructions on the beach line, increased aesthetics of the Naples beaches, and environmental benefits such as improved water quality and enhancing the coastal resiliency all of which contribute to greater marketability of the beaches and promotion of tourism in the proposed Naples Beach Restoration & Water Quality Improvements Project. Please let me know if I may be of further assistance. Hope you have a nice day. Thank you! Sarah Harrington Manager - Planning Economic Development & Housing City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study ADEPT Public Relations, LLC 55 of 56 Packet Pg. 425 16.B.5.c APPENDIX F - THE NAPLES MIRACLE MILE ARTICLE Tlie Miracle Mile project is a resident led initiative started a ,year ago after the destruction of Hurricane IanAt is a collaboration of residents and developers along the boulevard, LowdermAk Park, neighborhood community associations, the Edgewater Hotel, and the Naples Beach Club, the nature home of the Four Seasons Hotel. It is the stretch of Gulf Shore Boulevard North (GSBN) that runs from the Naples Beach Club to the Mooring Line Drive Bridge_ This stretch of GSBN serves as a gateway to the entire city where many residents and tourists bike and walk along our beautiful beaches. the mission of the Miracle Mile project is to engage stakeholders in a collaborative approach to redevelop a key area in the city in a thoughtful and coordinated manner. 'Ihe plan is to create and implement a streetscape that includes the following: 1. Retains and builds upon the unique character of Naples. 2. Implements improvements to resiliency/stormwater and underground utilities while retraining environmentally responsible. 3. Creates a cohesive and beautifitl landscape in the public realm that residents value while enhancing the neighborhood and city. In case you missed the N,7ples Daily News articles and WINK News stories on the Miracle Mile project, on Fobniary / at the regular city council meeting over 140 Nliracle Mile residents and all 38 developments on the Miracle Mile were represented. "The Coquina Sands and the Moorings residents made their presence very clear that they are frilly engaged about what is going to happen to the boulevard in their neighborbood.The decision was made that day for the approval of the funding for consultants, Agnoli, Barber & Brundage recently purchased by LJA, which is another fiill- service local engineering consultancy firm, to move forward. L_JAs task is to create a conceptual master plan for the above -ground MARY HAYES Committee Chair The Maples Miracle Mile Project Ma€y5calaHayes@gmaiLcom 42 i Old Naples News streetscape on the public right of way. The committee has already started meeting with the consultant and looks forward to sharing their progress thus far with residents. Right now, the consultant is working on developing a right-of-way base map of the boulevard and creating the Naples Miracle Mile website. A big part of our project is comrr€unity engagement, lVe want to hear from our residents. The committee completed a survey last summer that was emailed out to residents by the Gulf Shore Property Owners, Moorings, and Coquina Sands Associations. There were 864 responses. Residents were asked what features are most ianport,.mt to them along the Miracle Mile. MORE THAN 90% OF RESIDENTS RANKED THE FOLLOWING AS THE TEN MOST IMPORTANT FEATURES: underground utilities sidewalks traffic density low building heights green space lush landscaping on private property stormwater flooding an the road views to the gulf and bay • building setbacks pedestrian crosswalks green space verdant landscaping on public property The committee has met with residents and presented at neighborhood association meetings several times over the last year. They also plan on doing another survev in the future as well as creating additional in -person opportunities for residents to provide us with their further input about how they envision the future of the Miracle Mile. The reason why this neighborhood project has been so successful thus far is that all the stakeholders have been collaborative. Current long-time residents, developers, future residents of these new luxury developments, the city of Naples, and the many tourists that will visit our two hotels will all benefit from a more structurally sound, safer, and aesthetically cohesive Miracle Mile. City of Naples I Naples Beach Restoration & Water Quality Improvements Project Independent Tourism Impact Study MayfJune/July 2024 ADEPT Public Relations, LLC 56 of 56 Packet Pg. 426 16.B.5.c LO LO CD Co N 7 Cn V m Q E E N •L 3 O H C N C N N C W Y Z_ J r C d L L) a Packet Pg. 427 16.B.5.c 1 c �: ':. 16.B.5.d ADEPT Public Relations, LLC 5300 Powerline Road, Suite 207 Fort Lauderdale, FL 33309 (954) 769-1533 info@adept.co www.adept.co INVOICE BILL TO City of Naples, Florida Public Works Department City of Naples 295 Riverside Circle 34102 Naples, Florida 34102 P.O. NUMBER 02400576 DATE ACTIVITY Im \Df-P-r streiegy & Public Relations INVOICE # 2020-332 DATE 05/16/2024 DUE DATE 05/16/2024 TERMS Due on receipt AMOUNT 05/17/2024 Professional Services 44,879.00 City of Naples Independent Tourism Impact Study Naples Beach Restoration & Water Quality Improvements Project, 1 @ $44,879.00 ...... ........... Please remit payment via Check or Payable by Bank BALANCE DUE $4079.00 Transfer. Thank you for the opportunity to serve The City of Naples. ADEPT looks forward to supporting your future advertising, marketing and communications needs. CLIENT shall make payments payable through online payment on this invoice. Thank you. Packet Pg. 429