TDC Agenda 06/18/2024COLLIER COUNTY
Tourist Development Council
AGENDA
June 18, 2024
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Rick LoCastro, Chair
Clark Hill, Vice-Chair
Councilor Jared Grifoni
Susan Becker
Laura Radler
Nancy Kerns
Michael McComas
Edward (Ski) Olesky
Council Member Bill Kramer
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
About the public meeting:
Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of
Naples City Council, and City of Marco Island City Council may be present and participate at the
meeting. The subject matter of this meeting may be an item for discussion and action at future
meetings of these Boards.
June 2024
Collier County Tourist Development Council Page 2 Printed 6/14/2024
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. May 21, 2024 TDC Meeting Minutes
5. Presentations
A. Executive Director Update
1. TDT Tax Collection Report
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
A. Tourism Division
1. Recommendation to approve the total expenditure of funds for Request for
Proposal (“RFP”) No. 23-8180, “Tourism Fulfillment Services,” to Paralegal
Consultants, LLC d/b/a Prism Consulting for the total contractual amount of
$162,000 (yearly amount of $54,000) plus reimbursable expenditures and make a
finding that the related expenditure promotes tourism.
7. New Business
A. Beach Park Facilities
1. Recommendation to approve a Work Order for CSA Ocean Sciences, Inc., to
continue the required post-construction hardbottom monitoring for the Collier
County Beach Nourishment Project in summer 2024 for time and materials not to
exceed $368,494.04 Tourist Development Tax funds under Contract No. 22-8015,
and make a finding that this item promotes tourism (Fund 195, Project No. 90033).
B. Coastal Zone Management
June 2024
Collier County Tourist Development Council Page 3 Printed 6/14/2024
1. Recommendation to approve a Collier County Tourist Development Council (TDC)
Category “A” Grant Application for Beach Park Facilities for the City of Marco
Island for Fiscal Year 2025-2026 in the total amount of $147,500 within TDC Beach
Park Facilities Fund (1100), to authorize necessary Budget Amendments, and to
make the finding that the expenditure promotes tourism.
C. Tourism Division
1. Recommendation to approve an amendment for one-year extension for Agreement
18-7456 “Website Services” with Miles Partnership, LLP until August 9, 2025 at
$299,900 annually and make a finding that the related expenditure promotes
tourism.
8. Old Business
Ten Minute Break
9. Marketing Partner Reports
A. Marketing Partner Reports
10. Tourism Staff Reports
A. Tourism Staff Reports
11. Council Member Discussion
12. Next Scheduled Meeting
A. TDC Next Meeting Date-July 16, 2024
13. Adjournment
06/18/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 4.B.1
Doc ID: 29047
Item Summary: May 21, 2024 TDC Meeting Minutes
Meeting Date: 06/18/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
05/30/2024 10:26 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
05/30/2024 10:26 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 05/30/2024 10:26 AM
Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 05/30/2024 10:45 AM
Tourism Sandra Rios Tourism Review Completed 05/30/2024 4:27 PM
Office of Management and Budget Christopher Johnson OMB Completed 06/03/2024 3:27 PM
Tourism John Melleky Tourism Review Completed 06/07/2024 9:05 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 06/10/2024 10:48 AM
Tourism Jay Tusa Tourism Director Review Completed 06/12/2024 9:57 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/13/2024 11:51 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 06/13/2024 2:59 PM
County Manager's Office Ed Finn Deputy County Manager Completed 06/14/2024 12:32 PM
Tourist Development Council Paul Beirnes Meeting Pending 06/18/2024 9:00 AM
4.B.1
Packet Pg. 4
Rev. May 29, 2024
May 21, 2024
1
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Naples, Florida, May 21, 2024
LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the
County of Collier, having conducted business herein, met on this date at 9:00 a.m. in REGULAR
SESSION at 3299 Tamiami Trail East, 3rd Floor, Naples, Florida, with the following members
present:
Commissioner Rick LoCastro, Chairman
Clark Hill, Vice Chairman
Jared Grifoni, Councilor
Susan Becker
Nancy Kerns
Edward (Ski) Olesky (arrived 9:15 a.m.)
Michael McComas
Bill Kramer
Laura Radler
ALSO PRESENT:
Jay Tusa, Tourism Director
Sandra Rios, CVB PR & Communications Manager
Colleen Greene, Attorney, Collier County
Buzzy Ford, Tourism
James Brendle, Project Director for Paradise Coast, Downs & St. Germain Research (via Zoom)
Cyndy Murrieta, Vice President of Media, Paradise Advertising
Erin Murphy, Senior Account Executive, Lou Hammond Group (via Zoom)
Enriqueta Balandra, Senior Project Manager, Miles Partnership (via Zoom)
Amanda Townsend, Director, Collier County Museums
Anyone who needs a verbatim record of the meeting may request a video recording from the
Collier County Communications & Customer Relations Department or view it online.
4.B.1.a
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1. Call to Order
2. Pledge of Allegiance: Led by Gary Asztalos, Lieutenant Commander of the U.S. Navy and
with the VSW Honor Guard.
3. Roll Call: We have a quorum
4. Agenda and Minutes:
A. Changes and Approval of Today’s Agenda
Nancy Kerns made a motion to approve the agenda. The motion was seconded by Clark
Hill.
The motion passed unanimously 7-0.
B. Approval of the April 16, 2024, Meeting Minutes
Susan Becker made a motion to approve the minutes. The motion was seconded by Clark
Hill.
The motion passed unanimously 9-0.
5. Presentations:
Laura Radler, General Manager at the Edgewater Beach Hotel, gave a welcoming statement.
1. TDT Tax Collection Report:
Jay Tusa: The March collection was $6,868,217. The year to date we are at $23,658,835.
• Jay Tusa: This week is National Travel and Tourism Week and I wanted to take a moment to
say thank you to everybody who works in the hospitality industry. And I wanted to thank our
advisory committee and the Board of County Commissioners for all they do, and the benefits
that come out of tourism for Collier County. It obviously is a very impactful industry to us,
and we have a few videos that we'd like to show this morning that demonstrate the
importance of tourism in our community.
Video Presentation
• Commissioner LoCastro asked what we were doing with these commercials – are they on the
web, TV? How are you utilizing them?
• Jay Tusa: We are promoting those via social media channels. You may have seen them on
LinkedIn.
• Commissioner LoCastro: The goal of having hearty discussion is for us to then be disciples
of what we have heard in here. Spreading the word and saying the reason that you know we
get such an influx of funds and taxation is because of our tourism and it does so many great
things. But, for example, we don't have the zoo just for the tourists and then we lock it down
in the off season. People who live here get to enjoy activities because they are open year-
round.
This board, with these discussions, is the nucleus of the tourism industry in Collier County. If
we didn't have tourism or snowbirds, we wouldn't have the funds to restore our beaches after
a hurricane among other things. The average citizen isn't aware. I get notes from people that
say they came here 25 years ago to enjoy beautiful unspoiled Florida, and you have ruined it
4.B.1.a
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and turned it into Miami and need to put a lock on the gate. Those aren't realistic types of
conversations. There is a lot in the news about the airport and you know that is also part of
tourism. After Hurricane Ian, we brought in the Army Corps of Engineers to do an analysis to
tell us, if money was no object, how could we better protect our coastline and this area? The
Army Corps comes with no money and their job is to hypothetically and realistically show us
some different things and have it run the gamut and flush out options. When we saw the
drawings, it would take a 50-foot concrete wall and a big bunch of giant gates that look like
the Panama Canal to protect this one area. The takeaway for the Commissioners was we are
not doing that because it would cost a trillion dollars. But what the Army Corps did tell us is
that our area is much more vulnerable than we thought and may be an area we need to
evacuate. The airport falls under the city of Naples. I was very disappointed with some of the
things that I read on social media and in the news where it made it sound like these are the
four options of where the new airport is going to go. In the fine print it said it would cost
over a billion dollars. If you think that's imminent, you need to sharpen your pencil a little bit
more.
We all travel in circles where people talk about a lot of things to do with tourism and
spending money. So please be a disciple of that. Picking up an airport and just burying it out
in Immokalee behind a bunch of Redwood trees is a long way off if ever.
• Bill Kramer
We are not moving the airport tomorrow. The Airport Authority paid for that analysis done by
a consulting company. This didn't come out of any tax dollars. Sometimes for people to stop
being irrational, you must show them what it might look like to do what they think they want
to happen. And part of that process would have to be exploring; let's stop talking about
moving it. There's no moving this amenity that is unique and a magnificent amenity in the
city of Naples. You can kill it and build something entirely different somewhere else. But
there is no moving an airport that is that type of amenity. It would become some regional hub
for something or whatever, and the feasibility study sometimes must be done to show people
who are rational that it's not feasible. Those that are not rational will never stop fussing about
it. A lot of the things that we really love and enjoy about our community are made possible
by tourism. And those that fuss about it, invite them to go hang out in Miami for a while.
6. Consent Agenda
7. New Business:
Coastal Zone Management
A1. Recommendation to approve Tourist Development Tax Fund 1105 funding in the
amount of $350,000 for maintenance of Tigertail Lagoon/Sand Dollar Island Ecosystem
Restoration Project, the necessary budget amendment and make a finding that this
expenditure promotes tourism.
Justin Martin, Public Works Director, City of Marco Island. Also in attendance is Mohamed
Dabees, Vice President of Humiston & Moore Engineers
PowerPoint Presentation
4.B.1.a
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May 21, 2024
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• Project in the northern end of Marco Island.
• An interlocal agreement to share the costs and the maintenance
• Project is being highlighted as a case study in the US Army Corps of Engineers,
Engineering with Nature Program
• The city and the county want to protect their investment by doing smaller maintenance
every two years
• The project was completed last year; total cost was $4.2M – the City of Marco Island (a
special tax district) funded $3.2M and a change order of $921,000 from this council
• FEMA reimbursement eligibility requires regular maintenance. If we don’t maintain this
area, we would not be eligible for any FEMA reimbursement funds in the case of a
hurricane.
• American Cruise Lines will begin stopping in Marco Island.
Jared Grifoni made a motion to approve. The motion was seconded by Commissioner
LoCastro.
The motion passed unanimously 9-0.
Justin Martin: This is a request to cover only the maintenance component that's required by
the permit. It does not cover catastrophic events, hurricanes and damage from those. Those
are separate. This is a permit compliance for maintenance that is required and rather than
letting it go and doing it every five years and having to spend a lot more money, you do a
maintenance on a biannual basis, and can keep it to small little projects and maintain it.
Commissioner LoCastro asked Mr. Martin to send him the slides.
A2. Recommendation to approve a Tourist Development Council Grant request from
the City of Naples for professional services provided by Adept Public Relations LLC,
for a Tourism Impact Study for the Naples Gulf of Mexico Beach Stormwater Outfall
Pipe Removal & Water Quality Project in the amount of $44,879 and make a finding
that this expenditure promotes tourism.
Bob Middleton, Public Works Director, City of Naples
The City of Naples is currently experiencing various challenges with the stormwater
management drainage system in the Basin 2 area. The Basin 2 area is located along Gulf
Shore Blvd. If you're familiar with some of the streets, South Shore Blvd. extends the full
length parallel to the Gulf of Mexico. The specific piece I'm talking about is North 2nd Ave.
south all the way up just north of Beach Club Resort construction. The existing system is a
gravity flow-based system. As rainfall precipitation occurs, that rainwater is collected in a
stormwater system and flows out through eight beach outfalls by gravity. The issues with that
are since it's a gravity-based system, and if it is high tide, the flow of the water drains from
the street. So not only being a physical impediment to the stormwater management system,
there's also an aesthetic issue with those beach outfalls. I don't have a presentation with me at
this point, but when we come back and hopefully the board approves this first, I will have a
more detailed explanation of what that beach outfall project is.
4.B.1.a
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Our proposal is to replace the existing gravity system with a mechanical system that will
pump collected stormwater through two separate pumps stations. There is a north pump
station and a south pump station. As that water is collected and flows to that pump station, it
will pump that water 1500 feet out into the Gulf of Mexico through sub aqueous pipes. As
part of that construction, when the project is completed, those eight beach outfalls will be
removed from the beach. The project will not only improve water quality but will enhance
the visible appeal of the beaches, making them more attractive to tourism, an anticipated
substantial aesthetic enhancement of the beachfront by removing those.
The city of Naples is submitting this stormwater outfall pipe removal and water quality
project for review by the Tourist Development Council. The city is requesting TDC funds for
a professional tourism impact statement to demonstrate the project’s benefits to tourism. This
analysis is a crucial step required for further consideration for TDC funding consistent with
the attached quote dated April 17, 2024, by Adept Public Relations LLC for a funding request
of $44,879. Allocating TDC funding for this project is an investment in both the
infrastructure for the city in Naples and the tourism industry. The Naples Beach Restoration
Water Quality Improvement Project will have positive effects through increasing visitor
satisfaction and enhanced beach experience, and sustained appeal of Naples as a top tourism
destination. We are hopeful that TDC will support and authorize the funding for this project.
Clark Hill: Is this investment in municipal infrastructure? And if it is, is that proper use of
funds for the tourist development tax?
Colleen Greene: This is the first time that we have an application of this kind for a major
capital improvement from the city of Naples, or the city of Marco for that matter, and there is
a provision in the tourist development statute that allows for this type of expenditure for a
major capital improvement, including a capital improvement for the purpose of drainage, for
example. And this Florida Statute for tourism requires this independent study to be conducted
first, and the study to make a finding as to whether the expenditure will directly and
primarily promote tourism. And if we have the right findings from the study, the city will
come back for additional funding for the major capital project, so it is authorized by the
Florida Statute.
Clark Hill: My question was not whether it was authorized, but whether if we approve this
investment in the infrastructure of a municipality, what's next? I'm concerned about the focus
on tourism. I'm concerned about the maintenance of the different differential between Miami
and Naples and how we kind of fence that with our advertising and marketing. I don't want
us to look at these funds and think that this is ever-increasing and it's going to going to be
there forever. We have a lot of work to do to get customers to our luxury destination. Another
question, has the Coastal Advisory Committee reviewed this?
Bob Middleton: I have not presented it to them, but we do have members on that board.
Clark Hill: Typically, when there is a large expense that we are asked to approve, the CAC
has reviewed it. That was just a matter of policy. I know it needs to happen. I know the
negative impact red tide has on tourism. I don't think it is the city of Naples’ responsibility or
4.B.1.a
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fault. Will this project increase the per minute volume flow in case there is potential
flooding?
Bob Middleton: This system is designed to maintain flow of a 25-year flood storm event. It is
not designed to handle storm surge, but what I will add is a resiliency element to it because
Gulf Shore Blvd. will be raised anywhere from six inches to just over a foot in certain areas.
The major key factor for that system is to pump more water and increase water quality. The
older system still grows bacteria. But the other part of the bacterial removal is the nutrient
removal and I included information in your packet of the design elements for improving
water quality.
Clark Hill: Do you have a timeline for Barefoot Beach when we are going to see some
improvements to the infrastructure, to the buildings, parking and just general appearance?
Andy Miller: I can't answer for the park facilities. What I can tell you is that we are
mobilizing our beach rake at this very moment to get rid of some of the red drift algae that
has formed there in the past several days which has gotten out of hand to the point where
Coastal Zone typically would not maintain that beach. But it is to the point where the red
drift is so bad that we are mobilizing our tractors to clean it before Memorial Day.
I would like to tell you a bit of back-story on the outfall pipe project. This council knows that
TDC funds pay for a lot of the beach renourishment projects we do, but we also get money
from FDEP to the tune of about 42 percent. Before I became with coastal zone, FDEP
mandated that the city incorporate this outfall removal project into their Stormwater Master
Plan obviously intending to see that project through. So, this is not only for the county
because those monies for beach renourishment along those cities in Naples is a tidy sum, and
we don't want to risk losing that because of losing that FDEP.
Michael McComas: What is the depth of the outflow pipe from a navigational point?
Bob Middleton: They are both in about 15 feet of water.
Laura Radler: I spoke to the gentleman that is conducting the study right now. He gave a lot
more information about the impacts of red tide. I understand this is just to look at the tourism
impact. I would say that this would be a good starting point. Nobody is saying that we are
investing money at this point, but we all know red tide hits the city of Naples; Collier County
is affected all the way up and down the coast. I am curious, though, if the county has any
outfalls like this. I know that Sarasota has done this and has had positive results. Maybe as
we explore this, we can have them come down and share their findings.
Susan Becker: I would like to add that this project has been a long time in coming and is
needed for the city of Naples and to promote tourism, so I move to approve. The motion was
seconded by Jared Grifoni.
4.B.1.a
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Commissioner LoCastro: Are we giving someone money that really should come out of their
normal budget? You can look at this as more of a utility water issue. If we don’t approve this
money, would the city, because this is important, immediately fund the $44,000 and pick up
where we're leaving off. So, the request is coming in first to see if we could augment the
city's budget. Whether we give the money or not, the city is going to move forward. Do you
have any depth on that?
Bob Middleton: To give you more details on the funding of this project, we have a contractor
that is a contract manager at risk form of construction. They have come in and done the
initial preconstruction phase, which is to give us a guaranteed maximum price which is $86M
to do the project. We have been reaching out to the state legislature. We have received several
series of grants from them, the latest is a $25M grant that has been approved by the
legislature that is now sitting on the governor's desk and hopefully he will sign off on that.
The city's intention is to increase our revenues through our user fees through our stormwater
system that will be happening to pay off the debt for this. That will be an enormous amount
of debt that the city will incur because we don't have the funding in place in the reserve funds
to do the full $86M. We have come to TDC requesting funds because we feel that there is an
avenue for improved tourism by removing the outfall pipes.
Commissioner LoCastro: Approving the money for the study doesn't mean we are
automatically approving anything going forward. My concern is you approve the money for
the study and the study comes back and you need to do a full-blown project and then we
decide TDC money is not appropriate for a full-blown project. We are pursuing other avenues
and that's what I wanted to hear.
All in favor – aye. (Disunited vote 8-1: Clark Hill – nay)
B. Recommendation to award Request for Proposal (“RFP”) No. 23-8180, “Tourism
Fulfillment Services,” to Paralegal Consultants LLC d/b/a as Prism Consulting for
$54,000 plus reimbursable expenditures and make a finding that the related
expenditure promotes tourism.
John Melleky, Arts and Culture Manager for the Tourism Division
This is a warehouse and a way to have fulfillment for our office for our Visitor Guides, and to
store some of our trade show materials that then can be shipped out to different trade shows.
Susan Becker made a motion to approve. The motion was seconded by Clark Hill.
The motion passed unanimously 9-0.
8. Old Business
None.
9. Marketing Partner Reports:
a. James Brendle, Project Director for Paradise Coast, Downs & St. Germain Research
PowerPoint Presentation presented.
4.B.1.a
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Clark Hill requested Mr. Brendle to include Smith Travel report findings to show year to
date.
b. Cyndy Murrieta, Vice President of Media, Paradise Advertising
PowerPoint Presentation presented.
c. Erin Murphy, Senior Account Executive, Lou Hammond Group
PowerPoint Presentation presented.
d. Enriqueta Balandra, Senior Project Manager, Miles Partnership
PowerPoint Presentation presented.
e. Amanda Townsend, Director of Collier County Museums
PowerPoint Presentation presented.
10. Tourism Staff Reports:
Included in your packet for review.
11. Council Member Discussion
12. Next Scheduled Meeting – June 18, 2024
Saturday, June 15, 10:00 a.m., Paradise Coast Sports Complex – the USL Professional Soccer
Team is going to announce the name, colors, and crests. A big event is planned.
13. Adjournment: Meeting adjourned at 11:18 a.m.
There being no further business for the good of the County, the meeting was adjourned by order of the
chairman at 11:18 a.m.
COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
_________________________________
Commissioner Rick LoCastro, Chairman
These minutes were approved by the Chairman on _________________, (choose one) as
presented, _______ or as amended ___________.
4.B.1.a
Packet Pg. 12 Attachment: 05-21-2024 TDC Minutes Rev_ (29047 : May 21, 2024 TDC Meeting Minutes)
06/18/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 5.A.1
Doc ID: 29012
Item Summary: TDT Tax Collection Report
Meeting Date: 06/18/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
05/23/2024 10:47 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
05/23/2024 10:47 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 05/23/2024 10:48 AM
Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 05/24/2024 8:47 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 05/28/2024 12:33 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
05/29/2024 11:01 AM
Tourism Sandra Rios Tourism Review Completed 05/31/2024 5:14 PM
Office of Management and Budget Christopher Johnson OMB Completed 06/01/2024 2:53 PM
Tourism John Melleky Tourism Review Completed 06/03/2024 9:36 AM
Tourism Jay Tusa Tourism Director Review Completed 06/03/2024 9:47 AM
Tourism Jay Tusa Tourism Director Review Completed 06/05/2024 2:56 PM
County Attorney's Office Colleen Greene Attorney Review Completed 06/12/2024 9:51 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 06/13/2024 4:23 PM
County Manager's Office Ed Finn Deputy County Manager Completed 06/14/2024 12:32 PM
Tourist Development Council Paul Beirnes Meeting Pending 06/18/2024 9:00 AM
5.A.1
Packet Pg. 13
FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS
May 2024
FOR THE MONTH OF APRIL 2024 VENDOR TAX COLLECTIONS
BREAKDOWN
FISCAL
2022-2023
FISCAL
2023-2024
DIFFERENCE %
OVERALL COLLECTIONS
(includes minor
categories not shown
below)
Current Month $7,297,560 $8,138,935 $841,375 % 11.52
Year to Date $29,644,421 $33,901,386 $4,256,965 % 14.36
HOTEL / MOTEL
Current Month $3,378,147 $4,433,450 $1,055,303 % 31.23
Year to Date $15,938,931 $19,092,047 $ 3,153,116 % 19.78
REALTORS
Current Month $719,112 $624,553 - $94,559 - % 13.14
Year to Date $4,149,007 $3,710,021 - $ 438,986 - % 10.58
INDIVIDUALS
(APTS/CONDOS
S F HOMES)
Current Month $3,108,114 $2,992,106 - $116,008 - % 3.73
Year to Date $9,233,549 $10,711,148 $1,477,599 % 16.01
5.A.1.a
Packet Pg. 14 Attachment: May 2024 Precentage Chart (29012 : TDT Tax Collection Report)
Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 05/07/2024 08:19AM
1
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any of: January, ... ---- Tourist Tax ---- 10/01/2023-04/30/202 4 --
01 - APARTMENTS April 97.94 97.94 Tourist Tax 4/4/2024
01 - APARTMENTS October 59.65 59.65 Tourist Tax 10/10/2023
01 - APARTMENTS April, October 157.59 157.59 Tourist Tax
02 - CONDOMINIUM January 264,957.23 264,957.23 Tourist Tax
02 - CONDOMINIUM February 483,113.53 483,113.53 Tourist Tax
02 - CONDOMINIUM March 533,459.64 533,459.64 Tourist Tax
02 - CONDOMINIUM April 1,280,761.78 1,280,761.78 Tourist Tax
02 - CONDOMINIUM October 98,341.63 98,341.63 Tourist Tax
02 - CONDOMINIUM November 81,902.71 81,902.71 Tourist Tax
02 - CONDOMINIUM December 132,426.40 132,426.40 Tourist Tax
02 - CONDOMINIUM April, December, February, January,
March, November, October
2,874,962.92 2,874,962.92 Tourist Tax
05 - HOTEL January 2,610,878.27 2,610,878.27 Tourist Tax
05 - HOTEL February 3,017,867.83 3,017,867.83 Tourist Tax
05 - HOTEL March 4,029,839.31 4,029,839.31 Tourist Tax
05 - HOTEL April 4,433,450.31 4,433,450.31 Tourist Tax
05 - HOTEL October 1,249,872.40 1,249,872.40 Tourist Tax
05 - HOTEL November 1,642,723.69 1,642,723.69 Tourist Tax
05 - HOTEL December 2,107,415.68 2,107,415.68 Tourist Tax
05 - HOTEL April, December, February, January,
March, November, October
19,092,047.49 19,092,047.49 Tourist Tax
06 - INTERVAL OWNER January 38,607.85 38,607.85 Tourist Tax
06 - INTERVAL OWNER February 24,759.05 24,759.05 Tourist Tax
5.A.1.b
Packet Pg. 15 Attachment: Tourist BOCC - Rental Type Fiscal May 2024 (29012 : TDT Tax Collection Report)
Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 05/07/2024 08:19AM
2
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
06 - INTERVAL OWNER March 19,784.25 19,784.25 Tourist Tax
06 - INTERVAL OWNER April 26,602.70 26,602.70 Tourist Tax
06 - INTERVAL OWNER October 23,987.40 23,987.40 Tourist Tax
06 - INTERVAL OWNER November 29,807.16 29,807.16 Tourist Tax
06 - INTERVAL OWNER December 28,640.59 28,640.59 Tourist Tax
06 - INTERVAL OWNER April, December, February, January,
March, November, October
192,189.00 192,189.00 Tourist Tax
07 - MOBILE HM PARK January 2,027.79 2,027.79 Tourist Tax
07 - MOBILE HM PARK February 4,633.12 4,633.12 Tourist Tax
07 - MOBILE HM PARK March 4,883.22 4,883.22 Tourist Tax
07 - MOBILE HM PARK April 4,723.25 4,723.25 Tourist Tax
07 - MOBILE HM PARK October 730.08 730.08 Tourist Tax
07 - MOBILE HM PARK November 1,107.28 1,107.28 Tourist Tax
07 - MOBILE HM PARK December 1,561.78 1,561.78 Tourist Tax
07 - MOBILE HM PARK April, December, February, January,
March, November, October
19,666.52 19,666.52 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY January 436,070.59 436,070.59 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY February 1,429,687.75 1,429,687.75 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY March 785,515.47 785,515.47 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY April 624,552.50 624,552.50 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY October 34,184.06 34,184.06 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY November 76,921.34 76,921.34 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY December 147,544.75 147,544.75 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY April, December, February, January,3,534,476.46 3,534,476.46 Tourist Tax
5.A.1.b
Packet Pg. 16 Attachment: Tourist BOCC - Rental Type Fiscal May 2024 (29012 : TDT Tax Collection Report)
Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 05/07/2024 08:19AM
3
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-March, November, October ----
12 - RV PARK /CAMPGD January 23,593.15 23,593.15 Tourist Tax
12 - RV PARK /CAMPGD February 35,504.74 35,504.74 Tourist Tax
12 - RV PARK /CAMPGD March 35,193.91 35,193.91 Tourist Tax
12 - RV PARK /CAMPGD April 57,499.39 57,499.39 Tourist Tax
12 - RV PARK /CAMPGD October 4,450.64 4,450.64 Tourist Tax
12 - RV PARK /CAMPGD November 5,788.84 5,788.84 Tourist Tax
12 - RV PARK /CAMPGD December 13,689.79 13,689.79 Tourist Tax
12 - RV PARK /CAMPGD April, December, February, January,
March, November, October
175,720.46 175,720.46 Tourist Tax
13 - SINGLE FAMILY January 1,035,070.61 1,035,070.61 Tourist Tax
13 - SINGLE FAMILY February 1,542,878.08 1,542,878.08 Tourist Tax
13 - SINGLE FAMILY March 1,459,541.25 1,459,541.25 Tourist Tax
13 - SINGLE FAMILY April 1,711,246.67 1,711,246.67 Tourist Tax
13 - SINGLE FAMILY October 693,784.96 693,784.96 Tourist Tax
13 - SINGLE FAMILY November 728,405.98 728,405.98 Tourist Tax
13 - SINGLE FAMILY December 843,082.59 843,082.59 Tourist Tax
13 - SINGLE FAMILY April, December, February, January,
March, November, October
8,014,010.14 8,014,010.14 Tourist Tax
01 - APARTMENTS, 02 - CONDOMINIUM, 05 -
HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE
HM PARK, 09 - PROPERTY MANAGEMENT
COMPANY, 12 - RV PARK /CAMPGD, 13 -
SINGLE FAMILY
April, December, February, January,
March, November, October
33,903,230.58 33,903,230.58 Tourist Tax Grand Total
5.A.1.b
Packet Pg. 17 Attachment: Tourist BOCC - Rental Type Fiscal May 2024 (29012 : TDT Tax Collection Report)
Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 05/07/2024 07:56AM
1
Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any of: January, ... ---- Tourist Tax ---- last month --
01 - APARTMENTS April 97.94 97.94 Tourist Tax 4/4/2024
02 - CONDOMINIUM April 1,280,761.78 1,280,761.78 Tourist Tax
05 - HOTEL April 4,433,450.31 4,433,450.31 Tourist Tax
06 - INTERVAL OWNER April 26,602.70 26,602.70 Tourist Tax
07 - MOBILE HM PARK April 4,723.25 4,723.25 Tourist Tax
09 - PROPERTY MANAGEMENT COMPANY April 624,552.50 624,552.50 Tourist Tax
12 - RV PARK /CAMPGD April 57,499.39 57,499.39 Tourist Tax
13 - SINGLE FAMILY April 1,711,246.67 1,711,246.67 Tourist Tax
01 - APARTMENTS, 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07
- MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK
/CAMPGD, 13 - SINGLE FAMILY
April 8,138,934.54 8,138,934.54 Tourist Tax Grand Total
5.A.1.c
Packet Pg. 18 Attachment: Tourist BOCC - Rental Type May 2024 (29012 : TDT Tax Collection Report)
Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 05/07/2024 08:27AM
1
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any ---- Tourist Tax ---- 10/01/2023-04/30/202 4 --
CC - Collier County - Unincorporated 2023 October 1,282,955.70 1,282,955.70 Tourist Tax
CC - Collier County - Unincorporated 2023 November 1,533,574.01 1,533,574.01 Tourist Tax
CC - Collier County - Unincorporated 2023 December 1,941,850.06 1,941,850.06 Tourist Tax
CC - Collier County - Unincorporated 2023 December, November, October 4,758,379.77 4,758,379.77 Tourist Tax
CC - Collier County - Unincorporated 2024 January 2,576,691.35 2,576,691.35 Tourist Tax
CC - Collier County - Unincorporated 2024 February 3,890,109.01 3,890,109.01 Tourist Tax
CC - Collier County - Unincorporated 2024 March 3,801,195.94 3,801,195.94 Tourist Tax
CC - Collier County - Unincorporated 2024 April 4,497,045.53 4,497,045.53 Tourist Tax
CC - Collier County - Unincorporated 2024 April, February, January, March 14,765,041.83 14,765,041.83 Tourist Tax
CC - Collier County - Unincorporated April, December, February,
January, March, November,
October
19,523,421.60 19,523,421.60 Tourist Tax
EC - Everglades City 2023 October 7,650.91 7,650.91 Tourist Tax
EC - Everglades City 2023 November 9,557.40 9,557.40 Tourist Tax
EC - Everglades City 2023 December 12,574.19 12,574.19 Tourist Tax
EC - Everglades City 2023 December, November, October 29,782.50 29,782.50 Tourist Tax
EC - Everglades City 2024 January 16,827.32 16,827.32 Tourist Tax
EC - Everglades City 2024 February 22,389.06 22,389.06 Tourist Tax
EC - Everglades City 2024 March 29,515.20 29,515.20 Tourist Tax
EC - Everglades City 2024 April 50,858.96 50,858.96 Tourist Tax
EC - Everglades City 2024 April, February, January, March 119,590.54 119,590.54 Tourist Tax
EC - Everglades City April, December, February,
January, March, November,
October
149,373.04 149,373.04 Tourist Tax
5.A.1.d
Packet Pg. 19 Attachment: Tourist BOCC - Zone - Fiscal May 2024 (29012 : TDT Tax Collection Report)
Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 05/07/2024 08:27AM
2
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
IM - Immokalee 2023 October 3,844.89 3,844.89 Tourist Tax
IM - Immokalee 2023 November 4,155.17 4,155.17 Tourist Tax
IM - Immokalee 2023 December 3,669.90 3,669.90 Tourist Tax
IM - Immokalee 2023 December, November, October 11,669.96 11,669.96 Tourist Tax
IM - Immokalee 2024 January 4,467.34 4,467.34 Tourist Tax
IM - Immokalee 2024 February 4,933.91 4,933.91 Tourist Tax
IM - Immokalee 2024 March 6,133.97 6,133.97 Tourist Tax
IM - Immokalee 2024 April 6,436.12 6,436.12 Tourist Tax
IM - Immokalee 2024 April, February, January, March 21,971.34 21,971.34 Tourist Tax
IM - Immokalee April, December, February,
January, March, November,
October
33,641.30 33,641.30 Tourist Tax
MI - Marco Island 2023 October 556,507.49 556,507.49 Tourist Tax
MI - Marco Island 2023 November 673,584.70 673,584.70 Tourist Tax
MI - Marco Island 2023 December 800,938.27 800,938.27 Tourist Tax
MI - Marco Island 2023 December, November, October 2,031,030.46 2,031,030.46 Tourist Tax
MI - Marco Island 2024 January 1,104,955.39 1,104,955.39 Tourist Tax
MI - Marco Island 2024 February 1,305,073.83 1,305,073.83 Tourist Tax
MI - Marco Island 2024 March 1,695,619.02 1,695,619.02 Tourist Tax
MI - Marco Island 2024 April 2,183,067.06 2,183,067.06 Tourist Tax
MI - Marco Island 2024 April, February, January, March 6,288,715.30 6,288,715.30 Tourist Tax
MI - Marco Island April, December, February,
January, March, November,
October
8,319,745.76 8,319,745.76 Tourist Tax
NA - Naples 2023 October 254,451.83 254,451.83 Tourist Tax
5.A.1.d
Packet Pg. 20 Attachment: Tourist BOCC - Zone - Fiscal May 2024 (29012 : TDT Tax Collection Report)
Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 05/07/2024 08:27AM
3
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
NA - Naples 2023 November 345,785.72 345,785.72 Tourist Tax
NA - Naples 2023 December 515,329.16 515,329.16 Tourist Tax
NA - Naples 2023 December, November, October 1,115,566.71 1,115,566.71 Tourist Tax
NA - Naples 2024 January 708,264.09 708,264.09 Tourist Tax
NA - Naples 2024 February 1,315,938.29 1,315,938.29 Tourist Tax
NA - Naples 2024 March 1,335,752.92 1,335,752.92 Tourist Tax
NA - Naples 2024 April 1,401,526.87 1,401,526.87 Tourist Tax
NA - Naples 2024 April, February, January, March 4,761,482.17 4,761,482.17 Tourist Tax
NA - Naples April, December, February,
January, March, November,
October
5,877,048.88 5,877,048.88 Tourist Tax
CC - Collier County -
Unincorporated, EC - Everglades
City, IM - Immokalee, MI - Marco
Island, NA - Naples
Grand Total April, December, February,
January, March, November,
October
33,903,230.58 33,903,230.58 Tourist Tax
5.A.1.d
Packet Pg. 21 Attachment: Tourist BOCC - Zone - Fiscal May 2024 (29012 : TDT Tax Collection Report)
Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 05/07/2024 07:55AM
1
Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date
-- Any ---- Any ---- Tourist Tax ---- 04/01/2024-04/30/202 4 --
CC - Collier County - Unincorporated 2024 April 4,497,045.53 4,497,045.53 Tourist Tax
EC - Everglades City 2024 April 50,858.96 50,858.96 Tourist Tax
IM - Immokalee 2024 April 6,436.12 6,436.12 Tourist Tax
MI - Marco Island 2024 April 2,183,067.06 2,183,067.06 Tourist Tax
NA - Naples 2024 April 1,401,526.87 1,401,526.87 Tourist Tax
CC - Collier County - Unincorporated, EC -
Everglades City, IM - Immokalee, MI - Marco Island,
NA - Naples
2024 April 8,138,934.54 8,138,934.54 Tourist Tax Grand Total
5.A.1.e
Packet Pg. 22 Attachment: Tourist BOCC - Zone - TAX-May 2024 (29012 : TDT Tax Collection Report)
Collier County Tourist Development Tax Revenue
Fund Reporting Fund Adopted Budget
Updated Annual
Forecast Budgeted YTD YTD Actual
Variance to
Budgeted YTD
Beach Park Facilities 1100 1,234,300 1,614,813 757,888 1,138,549 380,661
TDC Promotion 1101 12,221,500 16,605,741 7,504,280 11,116,864 3,612,584
Non-County Museums 1103 658,500 861,504 404,334 606,296 201,962
TDC Admin 1104 - - 0 - -
Beach Renourishment 1105 13,438,900 17,581,879 8,251,792 12,393,966 4,142,175
Disaster Recovery 1106 - - 0 - -
County Museums 1107 2,000,000 2,000,000 1,228,046 2,000,000 771,954
TDC Capital 1108 4,923,200 6,440,937 3,022,957 4,542,094 1,519,136
Gross Budget 34,476,400 45,104,874 21,169,297 31,797,770 10,628,472
Less 5% Rev Res (1,723,800)30.83% % Over/(Under) Bud 50.2%
Net Budget 32,752,600
Collections
Month Reported Actual Cum YTD
% Budget
Collected to Date
% Variance FY23
Collections
% Variance FY22
Collections
% Variance FY21
Collections
Nov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41%
Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35%
Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59%
Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87%
Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31%
Apr 8,138,935 31,797,770 92.23% 11.53% -2.59% 22.15%
May - 31,797,770 92.23% n/a n/a n/a
June - 31,797,770 92.23% n/a n/a n/a
July - 31,797,770 92.23% n/a n/a n/a
Aug - 31,797,770 92.23% n/a n/a n/a
Sept - 31,797,770 92.23% n/a n/a n/a
Oct - 31,797,770 92.23% n/a n/a n/a
Total 31,797,770 31,797,770 YTD 14.44% 4.41% 59.19%
97.0% 97.0% 97.0%45,104,874 Forecast
Budget Comparison
5 Yr History-Cum
5 Yr History-
Monthly
Budgeted
Collections
Actual
Collections
Budget to Actual
Variance
Updated
Forecast
Nov 4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657
Dec 10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362
Jan 18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180
Feb 30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419
Mar 44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217
Apr 61.4% 16.6%5,723,547 8,138,935 2,415,388 8,138,935
May 71.9% 10.5%3,606,621 - - 3,606,621
June 78.3% 6.5%2,229,096 - - 2,229,096
July 84.1% 5.8%1,983,274 - - 1,983,274
Aug 90.0% 6.0%2,053,876 - - 2,053,876
Sept 94.9% 4.9%1,685,186 - - 1,685,186
Oct 100.0% 5.1%1,749,050 - - 1,749,050
Total 100.0% 100.0%34,476,400 31,797,770 10,628,473 45,104,874
% over/(under) budget 50.2%30.83%
FY 24 TDT Collections Report
30-Apr-2024
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported
Tourist Development Tax Collection Curve
Budgeted Collections
Actual Collections
M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\06-TDC Updates April.xlsx
5.A.1.f
Packet Pg. 23 Attachment: TDC Revenue April 2024 1 page (29012 : TDT Tax Collection Report)
Collier County Tourist Development Tax Revenue
Fund Reporting Fund Adopted Budget
Updated Annual
Forecast Budgeted YTD YTD Actual
Variance to
Budgeted YTD
Beach Park Facilities 1100 1,234,300 1,614,813 757,888 1,138,549 380,661
TDC Promotion 1101 12,221,500 16,605,741 7,504,280 11,116,864 3,612,584
Non-County Museums 1103 658,500 861,504 404,334 606,296 201,962
TDC Admin 1104 - - 0 - -
Beach Renourishment 1105 13,438,900 17,581,879 8,251,792 12,393,966 4,142,175
Disaster Recovery 1106 - - 0 - -
County Museums 1107 2,000,000 2,000,000 1,228,046 2,000,000 771,954
TDC Capital 1108 4,923,200 6,440,937 3,022,957 4,542,094 1,519,136
Gross Budget 34,476,400 45,104,874 21,169,297 31,797,770 10,628,472
Less 5% Rev Res (1,723,800)30.83% % Over/(Under) Bud 50.2%
Net Budget 32,752,600
Collections
Month Reported Actual Cum YTD
% Budget
Collected to Date
% Variance FY23
Collections
% Variance FY22
Collections
% Variance FY21
Collections
Nov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41%
Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35%
Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59%
Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87%
Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31%
Apr 8,138,935 31,797,770 92.23% 11.53% -2.59% 22.15%
May - 31,797,770 92.23% n/a n/a n/a
June - 31,797,770 92.23% n/a n/a n/a
July - 31,797,770 92.23% n/a n/a n/a
Aug - 31,797,770 92.23% n/a n/a n/a
Sept - 31,797,770 92.23% n/a n/a n/a
Oct - 31,797,770 92.23% n/a n/a n/a
Total 31,797,770 31,797,770 YTD 14.44% 4.41% 59.19%
97.0% 97.0% 97.0%45,104,874 Forecast
FY 24 TDT Collections Report
30-Apr-2024
M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\06-TDC Updates April.xlsx
5.A.1.g
Packet Pg. 24 Attachment: TDC Revenue April 2024 2 page (29012 : TDT Tax Collection Report)
Collier County Tourist Development Tax Revenue
Budget Comparison
5 Yr History-Cum
5 Yr History-
Monthly
Budgeted
Collections
Actual
Collections
Budget to Actual
Variance
Updated
Forecast
Nov 4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657
Dec 10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362
Jan 18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180
Feb 30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419
Mar 44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217
Apr 61.4% 16.6%5,723,547 8,138,935 2,415,388 8,138,935
May 71.9% 10.5%3,606,621 - - 3,606,621
June 78.3% 6.5%2,229,096 - - 2,229,096
July 84.1% 5.8%1,983,274 - - 1,983,274
Aug 90.0% 6.0%2,053,876 - - 2,053,876
Sept 94.9% 4.9%1,685,186 - - 1,685,186
Oct 100.0% 5.1%1,749,050 - - 1,749,050
Total 100.0% 100.0%34,476,400 31,797,770 10,628,473 45,104,874
% over/(under) budget 50.2%30.83%
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported
Tourist Development Tax Collection Curve
Budgeted Collections
Actual Collections
M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\06-TDC Updates April.xlsx
5.A.1.g
Packet Pg. 25 Attachment: TDC Revenue April 2024 2 page (29012 : TDT Tax Collection Report)
06/18/2024
EXECUTIVE SUMMARY
Recommendation to approve the total expenditure of funds for Request for Proposal (“RFP”) No. 23-8180,
“Tourism Fulfillment Services,” to Paralegal Consultants, LLC d/b/a Prism Consulting for the total
contractual amount of $162,000 (yearly amount of $54,000) plus reimbursable expenditures and make a
finding that the related expenditure promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To obtain warehouse and fulfillment services to store and send out promotional materials for the
Tourism Division.
CONSIDERATIONS: On May 21, 2024, the Tourist Development Council approved a recommendation of the
award RFP No 23-8180 “Tourism Fulfillment Services” to Paralegal Consultants, LLC d/b/a Prism Consulting for
$54,000 yearly amount plus reimbursable expenditures. Since the Agreement is for three years, the Tourism
Division planned to bring the expenditure to the TDC annually, however to be consistent with Board approval, Staff
recommends that the TDC confirm approval for the total three-year expenditure of $162,000 plus reimbursable
expenditures. This updated Executive Summary includes the total fiscal impact over the three -year contract period
and is to confirm approval by the Tourist Development Council at its June 18, 2024 meeting.
The Tourism Division utilizes warehouse and fulfillment services to store and send out Visitor Guides. A total of
50,000 guides are produced each year. Guides are shipped in bulk throughout the United States and Canada and to
various locations including Florida rest stops, AAA offices, and RSW Airport. Individuals can also request a guide
through the website; those are mailed weekly from the fulfillment center.
Historic expenditures under prior agreement 18-7281R for these services average $50,000 per fiscal year for the last
three (3) full fiscal years with highest of $63,000 being in FY 2023. The pricing structure of the prior agreement to
the new agreement has changed and cannot be compared.
FISCAL IMPACT: The total funding of $162,000 plus reimbursable expenses is available in the Tourism budget.
Funding in the amount of $18,000 for the remaining four (4) months of the Fiscal Year 2024 plus reimbursable
expenditures for postage for the new Fulfillment Services and Warehouse contract is available in the FY 2024
Tourism Division budget within the Tourist Development Tax supported Tourism Promotion Fund (1101). Funding
for FY 2025 and future years for the remainder of the agreement term will be included in the annual Tourism
Division marketing budget request and is contingent to the Board’s approval.
ADVISORY BOARD RECOMMENDATION: This item was approved by the Tourist Development Council at
its meeting on May 21, 2024 by a unanimous vote of 9-0. The updated Executive Summary is being reviewed for
the fiscal impact clarification at the June 18, 2024 TDC meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
RECOMMENDATION: To approve the total expenditure of funds for Request for Proposal (“RFP”) No. 23-
8180, “Tourism Fulfillment Services,” to Paralegal Consultants, LLC d/b/a Prism Consulting for the total
contractual amount of $162,000 (yearly amount of $54,000) plus reimbursable expenditures and make a finding that
the related expenditure promotes tourism.
Prepared By: John Melleky, Art and Culture Manager, Tourism Division
ATTACHMENT(S)
1. 23-8180Vendor Signed_Paralegal (PDF)
2. 23-8180 Solicitation pdf (PDF)
3. Proposal - Paralegal Consultants dba Prism Consulting (PDF)
6.A.1
Packet Pg. 26
06/18/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 6.A.1
Doc ID: 29099
Item Summary: Recommendation to approve the total expenditure of funds for Request for Proposal (“RFP”)
No. 23-8180, “Tourism Fulfillment Services,” to Paralegal Consultants, LLC d/b/a Prism Consulting for the total
contractual amount of $162,000 (yearly amount of $54,000) plus reimbursable expenditures and make a finding that
the related expenditure promotes tourism.
Meeting Date: 06/18/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
06/07/2024 8:47 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
06/07/2024 8:47 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 06/07/2024 8:47 AM
Tourism John Melleky Tourism Review Completed 06/07/2024 8:50 AM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
06/08/2024 1:30 AM
Office of Management and Budget Christopher Johnson OMB Completed 06/10/2024 10:16 AM
Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 06/11/2024 3:44 PM
Tourism Sandra Rios Tourism Review Completed 06/11/2024 5:46 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 06/12/2024 12:10 PM
Tourism Jay Tusa Tourism Director Review Completed 06/13/2024 10:47 AM
Tourism Jennifer Leslie Tourism Director Review Skipped 06/13/2024 8:55 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/13/2024 3:18 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 06/14/2024 10:40 AM
County Manager's Office Ed Finn Deputy County Manager Completed 06/14/2024 12:33 PM
Tourist Development Council Paul Beirnes Meeting Pending 06/18/2024 9:00 AM
6.A.1
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6.A.1.APacket Pg. 28Attachment: 23-8180Vendor Signed_Paralegal (29099 : Tourism Warehouse and Fulfillment Services)
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6.A.1.APacket Pg. 47Attachment: 23-8180Vendor Signed_Paralegal (29099 : Tourism Warehouse and Fulfillment Services)
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
REQUEST FOR PROPOSAL (RFP)
FOR
TOURISM FULFILLMENT SERVICES
SOLICITATION NO.: 23-8180
LISA OIEN, PROCUREMENT STRATEGIST
PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FLORIDA 34112
TELEPHONE: (239) 252-8935
Lisa.Oien@colliercountyfl.gov (Email)
This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations
to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any
subsequent award, or any other legal remedies available to the Collier County Government.
6.A.1.B
Packet Pg. 48 Attachment: 23-8180 Solicitation pdf (29099 : Tourism Warehouse and Fulfillment Services)
2
SOLICITATION PUBLIC NOTICE
REQUEST FOR PROPOSAL (RFP)
NUMBER:
23-8180
PROJECT TITLE: TOURISM FULFILLMENT SERVICES
LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A, 3295
TAMIAMI TRAIL EAST, BLDG C-2, NAPLES, FLORIDA 34112
DUE DATE: December 6, 2023, at 3:00 PM
PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FL 34112
All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System:
https://www.bidsync.com/bidsync-cas/
INTRODUCTION
As requested by the Tourism Division (hereinafter, the “Division”), the Collier County Board of County Commissioners Procurement
Services Division (hereinafter, “County”) has issued this Request for Proposal (hereinafter, “RFP”) with the intent of obtaining
proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The
vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated.
Historically, the Tourism Division has spent approximately $60,000 for fulfillment mailing and storage services; however, this may
not be indicative of future buying patterns.
BACKGROUND
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is a part of Collier County Florida Government and is
the marketing arm of the Collier County Tourist Development Council (TDC). The Collier County Tourism Division administers the
work of both the TDC and the CVB.
Over the years, the Tourism Division has evolved its approach to visitor engagement through the process of utilizing a Fulfillment
Service to disseminate visitor information. The Fulfillment Service functions as the backbone of visitor information distribution.
When requested the Fulfillment Service vendor distributes the Florida’s Paradise Coast official Visitor’s Guide, ensuring potential
tourists receive the necessary materials to explore our destination.
Domestically, the Tourism Division distributes approximately 36,500 visitor guides per year. Internationally, approximately 970
visitor guides are distributed per year to Canada.
Beyond distributing visitor information, the Division also utilizes the Fulfillment Service to provide a storage solution for safekeeping
of select invaluable tourism items and provide shipment of essential items for trade shows.
To facilitate the Tourism Division’s storage needs effectively, a minimum of 8 pallets of storage space is required, with the possibility
of additional storage space as needed to accommodate varying demand levels.
The Tourism Division desires to contract with a company to provide Tourism Fulfillment Services. Tourism Fulfillment services
include but are not limited to preparing, distributing and storing tourism literature, and specialty items, maintaining list of items
mailed and distributed and provide shipment of essential items to trade shows as assigned by the Division or the CVB.
TERM OF CONTRACT
The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices
shall remain firm for the initial term of this contract.
Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure.
The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in
this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice
of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in
effect.
6.A.1.B
Packet Pg. 49 Attachment: 23-8180 Solicitation pdf (29099 : Tourism Warehouse and Fulfillment Services)
3
All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to
comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and
place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with
VENDOR.
DETAILED SCOPE OF WORK
As part of the Tourism Fulfillment Services, the successful vendor must provide the following:
1. All necessary labor, materials, supplies, and equipment to store tourism promotional materials, retrieve and process requests
for those materials and mail, ship or deliver.
2. Monthly invoices and any applicable backup reports outlining the services provided, including, but not limited to:
a. Service description
b. Quantity of each service
c. Unit price of each service
d. Extended price of each service
e. Total Invoiced Amount
3. Provide Warehouse for the storage of tourism materials. Storage area shall have adequate security measures in place to
guarantee the safekeeping of the Tourism Division’s visitor information and promotional materials from break-ins, floods,
fire and any other natural or unnatural disasters.
4. Business service hours between the hours of 8:00 a.m. to 5:00 p.m., Monday through Friday, excluding County-observed
holidays.
5. Tourism Fulfillment Services should be provided to interested individuals within 72 business hours from the initial contact.
6. Maintain mailing lists and be able to distribute special fulfillment projects assigned by the Division or the CVB staff.
7. Possess the necessary technology and communication capabilities to effectively collaborate with other vendors in the
fulfillment process, including but not limited to destinations within the US and Canada.
8. Provide recommendations to the Tourism Division on ensuring the most efficient fulfillment means to optimize the
distribution process.
9. Provide a separate managed mailing code for billing postage costs.
REQUEST FOR PROPOSAL (RFP) PROCESS
1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for
Development of Shortlist, which will be the basis for short-listing firms.
The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and
scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked
firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations
to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be
developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the
Board of County Commissioners.
1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process.
1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability,
staffing and organizational structure.
1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct
discussions with the Selection Committee to clarify questions and concerns before providing a final rank.
1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying
questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer.
1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top-ranked firm, negotiations
with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be
successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations
6.A.1.B
Packet Pg. 50 Attachment: 23-8180 Solicitation pdf (29099 : Tourism Warehouse and Fulfillment Services)
4
shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals
in the best interest of the COUNTY.
RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST:
1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score
each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing
materials. Proposals must address the following criteria:
Evaluation Criteria Maximum Points
1. Cover Letter / Management Summary 5 Points
2. Certified Woman and/or Minority Business Enterprise 5 Points
3. Business Plan 20 Points
4. Cost of Services to the County 35 Points
5. Experience, Capacity and Specialized Expertise of the Firm 25 Points
6. Local Vendor Preference 10 Points
TOTAL POSSIBLE POINTS 100 Points
Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work
previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four
(24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial system
of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the
Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on
random selection by the Procurement Services Director before at least three (3) witnesses.
----------------------------------------------------------------------------------------------------------------------------------------------------------
Each criterion and methodology for scoring is further described below.
***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your
proposal may be deemed non-responsive***
EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available)
Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in
providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact
person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any
awards as a result of this RFP.
EVALUATION CRITERIA NO. 2: CERTIFIED WOMAN AND/OR MINORITY BUSINESS ENTERPRISE
(5 Total Points Available)
Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified Woman
and/or Minority Business Enterprise.
EVALUATION CRITERIA NO. 3: BUSINESS PLAN (20 Total Points Available)
In this criteria, include but not limited to:
• Detailed plan of approach (including major tasks and sub-tasks).
• Include with the Business Plan or as an attachment, a copy of a report as an example of work product. This
should be for one of the projects listed as a reference.
• Storage Solutions – Description of storage systems, inventory management, and tracking systems to ensure
efficient storage and retrieval.
• Order Fulfillment Process – A step by step break down of how orders will be received, processed, and shipped.
Information on order picking methods, quality control procedures, and packing options.
• Technology and Software – Mention the use of any advanced technology, such as warehouse management
software of automated picking systems.
o The integration of your online platform with the Tourism Division’s website for seamless order
processing.
6.A.1.B
Packet Pg. 51 Attachment: 23-8180 Solicitation pdf (29099 : Tourism Warehouse and Fulfillment Services)
5
EVALUATION CRITERIA NO. 4: COST OF SERVICES TO THE COUNTY (35 Total Points Available)
In this criteria, include but not limited to:
• Provide the rate of each service provided at a clearly defined cost for Tourism Fulfillment Services or special
projects
• Provide proposed fees of principals and staff (including any sub-vendors if used)
• Provide recommendation to the Tourism Division on ensuring the most efficient and cost-effective fulfillment
means to optimize the distribution process.
EVALUATION CRITERIA NO. 5: EXPERIENCE, CAPACITY AND SPECIALLIZED EXPERTISE OF THE
FIRM (25 Total Points Available)
In this criteria, include but not limited to:
• Provide information that documents your firm’s and subcontractors’ qualifications to produce the required
deliverable, including staffing plans, employee roles, abilities, number of years of experience in providing the
required services, and successful experience in working with one another on previous projects.
o Attach resumes of any sub-vendors and attach letters of intent from stated sub-vendors must be
included in submission.
o Attach brief resumes of all proposed project team members who will be involved in the
management of the total package services, as well as the delivery of specific services.
• Provide a brief narrative of the vendor’s understanding of the overall intent of this RFP as well as the methods
to be used to provide the required services. Identify any issues or concerns of significance.
o Provide evidence of customer service experience, storage and inventory operation, mail operation
and reporting capabilities.
The County requests that the vendor submits no fewer than three (3) and no more than ten (10) completed reference
forms from clients during a period of the last 5 years whose projects are of a similar nature to this solicitation as a
part of their proposal. Provide information on the projects completed by the Proposer that best represent projects of similar
size, scope and complexity of this project using form provided in Form 5. Proposers may include two (2) additional pages
for each project to illustrate aspects of the completed project that provides the information to assess the experience of the
Proposer on relevant project work.
EVALUATION CRITERIA NO. 6: LOCAL VENDOR PREFERENCE (10 Total Points Available)
Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax
Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent
physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and
performs business in an area zoned for the conduct of such business.
VENDOR CHECKLIST
***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)***
6.A.1.B
Packet Pg. 52 Attachment: 23-8180 Solicitation pdf (29099 : Tourism Warehouse and Fulfillment Services)
6.A.1.C
Packet Pg. 53 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
2080 24th Avenue NE
Naples, FL 34120
(239) 986-4237 (p)
valerie@prismconsultingfl.com
Criteria 2 – Certified Woman and/or Minority Business Enterprise
Please see attached certifications from:
(1)State of Florida, Office of Supplier Diversity (Woman-Owned Business)
(2)State of Florida, Department of Transportation (DBE certification)
6.A.1.C
Packet Pg. 54 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
Florida Unified Certification Program
Disadvantaged Business Enterprise (DBE)
Certificate of Eligibility
PARALEGAL CONSULTANTS LLC
MEETS THE REQUIREMENTS OF 49 CFR, PART 26
APPROVED NAICS CODES:
541199, 541611, 561110, 561920
Samuel Febres (Sammy)
DBE & Small Business Development Manager
Florida Department of Transportation 6.A.1.CPacket Pg. 55Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
PLEASE NOTE: THOUGH DBE CERTIFICATION DOES NOT EXPIRE, TO KEEP DBE STATUS, YOU NEED TO
FILE A NO CHANGE DECLARATION AND COMPLETE BUSINESS TAX RETURN FORMS YEARLY;
ON THE ANNIVERSARY OF YOUR CERTIFICATION.
ANNIVERSARY DATE – Annually on 06/18
The Florida Department of Transportation (Department) has certified,
PARALEGAL CONSULTANTS LLC
under the Florida’s Unified Certification Program (UCP) as a Disadvantaged Business Enterprise
(DBE), in accordance with Title 49 Part 26, Code of Federal Regulations (CFR).
DBE Certification does not expire. It is contingent upon the firm maintaining eligibility annually
through this office. We will notify Owners of their responsibilities in advance of the anniversary date.
We have listed the firm in the Florida's DBE Certification Directory, found at the following link:
https://fdotxwp02.dot.state.fl.us/EqualOpportunityOfficeBusinessDirectory Prime contractors and
consultants must verify the firm's DBE certification status, and identify eligible work area(s) through
the Directory. The Department makes available DBE Support Service Providers, offering managerial
and technical assistance at no cost.
Contact us at (850) 414-4747 or via email DBECert.Help@dot.state.fl.us with your questions or
concerns. Thank you.
Samuel Febres (Sammy)
DBE & Small Business Development Manager
Equal Opportunity Office 6.A.1.CPacket Pg. 56Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
6.A.1.C
Packet Pg. 57 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
2080 24th Avenue NE
Naples, FL 34120
(239) 986-4237 (p)
valerie@prismconsultingfl.com
Criteria 3 – Business Plan
• Include with the Business Plan or as an attachment, a copy of a report as an example of
work product. This should be for one of the projects listed as a reference.
See attached example of ordering page from website that will provide real-time
inventory levels as well as ordering history. Monthly reports are also available upon
request to track ordering requests and shipments. (Since the entire inventory of
products to be offered is not available in the bid documents, this example is provided as
a singular choice).
• Storage Solutions – Description of storage systems, inventory management, and
tracking systems to ensure efficient storage and retrieval.
Storage repository will be provided in a 24-hour gated, secured location.
Inventory management will be provided via website using advanced ordering
platform that will provide inventory levels in real-time to assist with reordering
decisions. Bureau of Tourism staff will also have the ability to email/text/call/online
chat with live contact person to process urgent requests.
• Order Fulfillment Process – A step by step break down of how orders will be received,
processed, and shipped. Information on order picking methods, quality control
procedures, and packing options.
Orders can be submitted online via dedicated website as well as online
chat/email/text/telephone with live contact person. Order processing will be
dependent upon specific items requested (e.g., visitor guides, promotional materials,
etc.) and method of delivery selected by Bureau of Tourism staff. By way of example,
if a shipment of visitor guides is submitted, the requested number of boxes will be
processed, labeled, and shipped via UPS or FedEx same day with tracking information
supplied to requesting staff member.
• Technology and Software – Mention the use of any advanced technology, such as
warehouse management software of automated picking systems. The integration of your
online platform with the Tourism Division’s website for seamless order processing.
6.A.1.C
Packet Pg. 58 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
Criteria 3 – Business Plan
Re: Tourism Fulfillment Services
Solicitation No. 23-8180
Page 2
Prism Consulting will provide exclusive website access to the Bureau of
Tourism for purposes of order processing. Two examples of the backend system in
place for receiving orders is attached to this business plan. The actual website launch
will be provided once all inventory items are entered into the online system. Bureau
of Tourism employees will have the ability to interact with Prism Consulting in real
time via online chat option as well as contact forms via email, SMS text, and via
telephone. Prism Consulting will provide live, real-time contact assistance in their
office (not contracted or offshore). Inventory reports can be provided upon request
and, if needed, Prism Consulting can periodically send reorder reminders to ensure
that inventory levels remain consistent with the Bureau of Tourism’s objectives.
Prism Consulting provided drop ship services under its prior contract with the
Bureau of Tourism (contract ended in July 2023). Under the prior contract, Prism
Consulting was required to work with the third-party fulfillment center located in Ft.
Lauderdale. At times, there were delays in having items shipped due to the fulfillment
center’s other customer obligations. Prism Consulting will provide dedicated
fulfillment staff to process all orders submitted by Bureau of Tourism. This dedicated
staff member will be assigned to handle all Bureau of Tourism orders exclusively and
will also be available for local delivery, if needed.
6.A.1.C
Packet Pg. 59 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
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6.A.1.C
Packet Pg. 61 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
2080 24th Avenue NE
Naples, FL 34120
(239) 986-4237 (p)
valerie@prismconsultingfl.com
Criteria 4 – Cost of Services to the County
SERVICES TO BE PROVIDED COST
Tourism Fulfillment services including, but are not limited to:
• preparing, distributing and storing tourism literature, and
specialty items;
• maintaining list of items mailed and distributed;
• provide shipment of essential items to trade shows as
assigned by the Division or the CVB;
• other needs as they arise in the course of the contract
$54,000.00/year
Cost of principals and staff (including subcontractors, if used) Included
Local delivery services (designated counties) Included
Prism Consulting has an existing contract with UPS, FedEx, and USPS for bulk shipping.
For each shipment requested, Prism Consulting will pre-screen the specifications with
each shipping carrier to obtain the most cost-effective solution for the Bureau of Tourism.
Prism Consulting will utilize shipping materials that will allow for shipment
consolidations (i.e., shrink wrapping, pallet shipping, etc.) that will also provide the
greatest cost value for delivery. In the event of local delivery requests in the Southwest
Florida region, items will be transported to the location by Prism Consulting.
Specifically, local delivery will be provided to the following locations:
• Lee County
• Collier County
• Hendry County
• Charlotte County
• Glades County
• Palm Beach County
• Broward County
• Miami-Dade County
• Monroe County
6.A.1.C
Packet Pg. 62 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
2080 24th Avenue NE
Naples, FL 34120
(239) 986-4237 (p)
valerie@prismconsultingfl.com
Criteria 5 – Experience, Capacity and Specialized Experience of the Firm
• Provide information that documents your firm’s and subcontractors’ qualifications to
produce the required deliverable, including staffing plans, employee roles, abilities,
number of years of experience in providing the required services, and successful
experience in working with one another on previous projects. o Attach resumes of any
sub-vendors and attach letters of intent from stated sub-vendors must be included in
submission.
As mentioned in other criteria responses submitted herein, Prism Consulting
will provide dedicated staff to fulfill all requests from the Bureau of Tourism related
to this contract. Specifically, the following persons will be assigned to assist with all
orders:
Valerie Nowottnick – Primary Contact/Contract Manager
John Nowottnick, Jr. – Warehouse Contact/Inventory Manager
Tony Rhoden – Fulfillment/Orders Processing
Each team member has been working with Prism Consulting for at least five (5)
years and is familiar with the scope and mission of the company. Prism Consulting
has been successfully working with Collier County for over three (3) years in different
contracts. We are confident that the Bureau of Tourism will attest as to our past
performance on the “Visitor Information Center Liaison Services” contract that we
were awarded in 2020.
• Provide a brief narrative of the vendor’s understanding of the overall intent of this RFP
as well as the methods to be used to provide the required services. Identify any issues or
concerns of significance. Provide evidence of customer service experience, storage and
inventory operation, mail operation and reporting capabilities.
Our understanding of the overall intent of this RFP is to ascertain sufficient
information to make an educated decision in selecting the fulfillment contractor that
provides the most cost-efficient services to the Bureau of Tourism. The primary
objective of this RFP is to determine the most qualified firm while also ensuring that
the selected contractor is capable of performing the required services.
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Criteria 5 – Experience, Capacity and Specialized Experience of the Firm
Re: Tourism Fulfillment Services
Solicitation No. 23-8180
Page 2
To that end, Prism Consulting is offering to provide the following services in
compliance with the RFP requirements:
• Secured storage of promotional materials;
• Online ordering capabilities for all promotional materials;
• Dedicated staff to process fulfillment requests;
• Local delivery to locations, as needed;
• Additional services as requested during the contract term with the
scope and capabilities of Prism Consulting.
• Provide information on the projects completed by the Proposer that best represent
projects of similar size, scope and complexity of this project using form provided in Form
5. Proposers may include two (2) additional pages for each project to illustrate aspects of
the completed project that provides the information to assess the experience of the
Proposer on relevant project work.
Prism Consulting acknowledges that Collier County is requesting a minimum
of three (3) references for past performance on projects of similar scope and nature.
Prism Consulting cannot provide that information as this project is the first bid on
which it has submitted a proposal for this scope of work.
Nevertheless, Prism Consulting adequately performed on the “Visitor
Information Center Liaison Services” contract that was awarded in 2020. Under that
contract, Prism Consulting was responsible for traveling to various visitor center
locations within Collier County for purposes of delivering, stocking, and maintaining
sufficient levels of the visitor guides. At the beginning of that contract, Prism
Consulting met with then-Executive Director, Jack Wert, along with representatives
from most of the actual centers designated in the contract documents. As the contract
progressed, Valerie Nowottnick (primary contact), was successful in procuring
additional locations to exhibit the visitor guides including the Big Cypress Visitor
Center and Marco Island Executive Airport.
Prism Consulting is more than capable of providing the services requested in
this RFP as both a local vendor and a DBE/Woman-Owned minority contractor. A
direct benefit to the Bureau of Tourism is our familiarity with the Bureau of Tourism
staff, its products, and procedures pertaining to shipping, delivery, and fulfillment.
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Packet Pg. 64 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
2080 24th Avenue NE
Naples, FL 34120
(239) 986-4237 (p)
valerie@prismconsultingfl.com
Criteria 6 – Local Vendor Preference
Local business is defined as the vendor having a current Business Tax Receipt issued by
the Collier or Lee County Tax Collector prior to proposal submission to do business
within Collier County, and that identifies the business with a permanent physical
business address located within the limits of Collier or Lee County from which the
vendor’s staff operates and performs business in an area zoned for the conduct of such
business.
Prism Consulting qualifies for the Local Vendor Preference based on its
location in Collier County.
See Vendor Form 4, “Local Preference Vendor” affidavit.
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11/26/23, 8:58 AM Detail by Entity Name
https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=PARALE…1/2
Document Number
FEI/EIN Number
Date Filed
State
Status
Last Event
Event Date Filed
Event Effective Date
Department of State / Division of Corporations / Search Records / Search by Entity Name /
Detail by Entity Name
Florida Limited Liability Company
PARALEGAL CONSULTANTS, LLC
Filing Information
L17000129861
47-3249967
06/14/2017
FL
ACTIVE
LC STMNT OF RA/RO CHG
08/08/2022
NONE
Principal Address
2080 24th Ave NE
NAPLES, FL 34120
Changed: 03/10/2023
Mailing Address
2080 24th Ave NE
NAPLES, FL 34120
Changed: 03/10/2023
Registered Agent Name & Address
NOWOTTNICK, VALERIE M
2080 24th Ave NE
NAPLES, FL 34120
Address Changed: 03/10/2023
Authorized Person(s) Detail
Name & Address
Title MGR
NOWOTTNICK, VALERIE M
2080 24TH AVENUE NE
NAPLES, FL 34120
D C Florida Department of State
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11/26/23, 8:58 AM Detail by Entity Name
https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=PARALE…2/2
Annual Reports
Report Year Filed Date
2021 01/04/2021
2022 02/21/2022
2023 03/10/2023
Document Images
03/10/2023 -- ANNUAL REPORT View image in PDF format
08/08/2022 -- CORLCRACHG View image in PDF format
02/21/2022 -- ANNUAL REPORT View image in PDF format
01/04/2021 -- ANNUAL REPORT View image in PDF format
01/15/2020 -- ANNUAL REPORT View image in PDF format
01/20/2019 -- ANNUAL REPORT View image in PDF format
03/25/2018 -- ANNUAL REPORT View image in PDF format
06/14/2017 -- Florida Limited Liability View image in PDF format
Florida Department of State, Division of Corporations
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Company ID Number:
Approved by:
Employer
Name (Please Type or Print) Title
Signature Date
Department of Homeland Security – Verification Division
Name (Please Type or Print) Title
Signature Date
Page 13 of 17 E-Verify MOU for Employers | Revision Date 06/01/13
USCIS Verification Division
10/26/2020
Valerie M Nowottnick
Electronically Signed
Paralegal Consultants, LLC
10/26/2020
Electronically Signed
1601637
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Packet Pg. 74 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (29099 : Tourism Warehouse and Fulfillment Services)
My Company Account
My Company Pro le
Company Information
Edit Company Information
Employer Category
Company Name
Paralegal Consultants, LLC
Doing Business As (DBA) Name
Prism Consulting
Company ID
1601637
Enrollment Date
Oct 26, 2020
Employer Identification Number (EIN)
473249967
Unique Entity Identifier (UEI)
---
DUNS Number
068233904
Total Number of Employees
1 to 4
NAICS Code
561
Sector
Administrative and Support and Waste
Management and Remediation Services
Subsector
Administrative and Support Services
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6.A.1.C
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U.S. Department of Homeland Security U.S. Citizenship and Immigration Services
Accessibility Plug-ins Site Map
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None of these categories apply
Edit Employer Category
Company Access and MOU
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Edit Company Addresses
Physical Address
2080 24th Avenue NE
Naples, FL 34120
Mailing Address
Same as Physical Address
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Number of Sites
1
My Company is Configured to:
Verify Its Own Employees
Memorandum of Understanding
View Current MOU
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2080 24th Avenue NE
Naples, FL 34120
(240) 223-7293 (p)
valerie@prismconsultingfl.com
To : Collier County, Procurement Services Division
From : Valerie M. Nowottnick, Owner
Date : December 17, 2023
RE : RFP No. 23-8180 (Tourism Fulfillment Services)
VENDOR CHECKLIST
(1) General Bid Instructions – acknowledged and accepted via bid submission;
(2) Collier County PO Terms and Conditions - acknowledged and accepted;
(3) Form 1: Vendor Declaration Statement – attached;
(4) Form 2: Conflict of Interest Certification – attached;
(5) Proof of Status from Division of Corporations/FL Dept. of State – attached;
(6) E-Verify enrollment verification (see #8 – E-Verify MOU/Company Profile)
(7) Form 3: Immigration Affidavit Certification – attached;
(8) E-Verify Company Profile (from E-Verify website) – attached;
(9) Form 4: Certification for Claiming Status as a Local Business (w/business receipt)
(10) Form 5: Reference Questionnaire – not attached/not applicable to Vendor
(11) Form 6: Grant Provisions and Assurances – not attached/not applicable to Bid
(12) W-9 Form – attached;
(13) Insurance Requirements – acknowledged and accepted via bid submission;
(14) Bid Schedule – not applicable to Bid;
(15) Copies of all requested licenses and/or certifications – (see #9 – Form 4);
(16) All addenda signed and attached – if not already mentioned;
(17) County’s IT Technical Architecture Requirements – not applicable to Bid;
(18) Any and all supplemental requirements and terms – acknowledged and accepted;
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06/18/2024
EXECUTIVE SUMMARY
Recommendation to approve a Work Order for CSA Ocean Sciences, Inc., to continue the required
post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in
summer 2024 for time and materials not to exceed $368,494.04 Tourist Development Tax funds under
Professional Services Agreement No. 22-8015 and make a finding that this item promotes tourism
(Fund 1105, Project No. 90033).
OBJECTIVE: To continue to conduct post-construction hardbottom monitoring of Collier County’s coast as
required by regulatory permits and accept a proposal dated March 25, 2024, to perform biological monitoring in
2024.
CONSIDERATIONS: The Florida Department of Environmental Protection and the United States Army Corps of
Engineers require nearshore hardbottom monitoring to be performed on a yearly basis to assure that beach
renourishment sand has not migrated onto the nearshore coral outcropping off the coast of Collier County. This
work is required to be performed during the spring and summer of each year when underwater visibility in the Gulf
of Mexico is greatest. Field work must be completed, according to permit, by September 30, 2024.
Pending the results of annual inlet monitoring, should dredging be required in areas known to have seagrass habitat,
CSA may also be required to perform sub aquatic vegetation surveys during the summer growing season.
On February 27, 2024, the Board of County Commissioners (BCC) approved Agreement 22-8015 (Item 16.B.5). A
work order will be released against the master contract identifying specific scope of work, schedule, and pricing for
the summer 2024 nearshore hardbottom monitoring. The Work Order for 2024 is for a not to exceed time and
material amount of $368,494.04. Although this Work Order includes an 14.4% rate increase from the prior contract,
the overall fee for 2024 is about $10,000 less than 2023, primarily because side-scan sonar is not needed for 2024
or the next several years of monitoring. Subaquatic vegetation (SAV) surveys for Wiggins and Doctors Passes have
been included on an as-needed basis but will likely not be necessary since inlet dredging is not anticipated for 2024.
This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan.
GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management
Element of the Growth Management Plan.
ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory
Committee (CAC) on May 9, 2024 (6-0), and will be presented to the Tourist Development Council (TDC) on June
18, 2024.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
FISCAL IMPACT: Funding for this work in the amount of $368,494.04 is available in the Tourist Development
Tax Beach Renourishment Fund (1105) project 90033.
FDEP cost-share funding will be requested if eligible at a future date to reimburse Collier County for a portion of
the completed work.
RECOMMENDATION: To approve the Work Order for CSA Ocean Sciences, Inc. to continue the required
post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer
2024 for time and materials not to exceed $368,494.04 in Tourist Development Tax funds, under Professional
Services Agreement No. 22-8015, authorize the Chairman to execute the Work Order, and make a finding that this
item promotes tourism.
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06/18/2024
Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program
Management Division
ATTACHMENT(S)
1. CSA Ocean Sciences Inc work order (PDF)
7.A.1
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06/18/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.A.1
Doc ID: 29049
Item Summary: Recommendation to approve a Work Order for CSA Ocean Sciences, Inc., to continue the
required post-construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer
2024 for time and materials not to exceed $368,494.04 Tourist Development Tax funds under Contract No. 22-
8015, and make a finding that this item promotes tourism (Fund 195, Project No. 90033).
Meeting Date: 06/18/2024
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Maria Becerra
05/30/2024 12:39 PM
Submitted by:
Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program
Management
Name: Beth Johnssen
05/30/2024 12:39 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 06/03/2024 1:54 PM
Capital Project Planning, Impact Fees, and Program Management Andrew Miller TMSD Reviewer Completed
06/12/2024 6:58 AM
Office of Management and Budget Christopher Johnson OMB Completed 06/12/2024 8:07 AM
Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 06/12/2024 8:11 AM
Tourism John Melleky Tourism Review Completed 06/12/2024 9:27 AM
Tourism Sandra Rios Tourism Review Completed 06/12/2024 11:34 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 06/12/2024 11:58 AM
Tourism Jay Tusa Tourism Director Review Completed 06/13/2024 10:46 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/14/2024 8:54 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 06/14/2024 11:03 AM
County Manager's Office Ed Finn Deputy County Manager Completed 06/14/2024 12:32 PM
Tourist Development Council Paul Beirnes Meeting Pending 06/18/2024 9:00 AM
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06/18/2024
EXECUTIVE SUMMARY
Recommendation to approve a Collier County Tourist Development Council (TDC) Category “A” Grant
Application for Beach Park Facilities for the City of Marco Island for Fiscal Year 2025-2026 in the total
amount of $147,500 within TDC Beach Park Facilities Fund (1100), to authorize necessary Budget
Amendments, and to make the finding that the expenditure promotes tourism.
OBJECTIVE: To approve TDC grant funding for Marco Island Beach Access Improvements.
CONSIDERATIONS: The City of Marco Island owns and maintains two public beach access corridors located at
S. Collier Blvd and Maple Ave. (435 feet long) with 0 public parking spaces, and at S. Collier Blvd and
Winterberry Drive (530 feet long) with 21 public parking spaces located 670 feet away. The proposed project
would improve the functionality of these corridors to accommodate the growing use, provide opportunities to
educate beachgoers about the unique ecology of the southwest Florida shoreline and wildlife, and improve the
overall appearance of the access corridors. The project will include bicycle parking, improved landscaping with
native plants, lighting for safety that meets sea turtle lighting requirements, and educational signs.
A Tourist Development Tax Funding Agreement between the County and the City of Marco Island will be
necessary to allow the County to reimburse the City of Marco for eligible project expenditures.
PROJECT: Marco Island Public Beach
Access Improvements
Projected cost
Boundary and topographic survey $15,000
Paver repairs $30,000
Shower drainage (one) $5,000
Signage $10,000
Bike racks $10,000
Bollard lights $70,000
Conduits $14,000
Landscape elements $40,000
Sleeves and irrigation $30,000
Electrical engineering $25,000
Landscape architecture $20,000
Total $269,000
PROJECT AMOUNT REQUESTED
TDC funding $147,500
Marco Island contribution $121,500
Total $269,000
FISCAL IMPACT: Funding for this project, in the amount of $147,500, is available in TDC Beach Park Facilities
Fund (1100) reserves. A budget amendment will be required to appropriate funding from reserves into a project for
remittance.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact.
ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented to the Tourist Development
Council (TDC) on June 18, 2024.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
7.B.1
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06/18/2024
approval. - CMG
RECOMMENDATION: Recommendation to approve a Collier County Tourist Development Council (TDC)
Category “A” Grant Application for Beach Park Facilities for the City of Marco Island for Fiscal Year 2024 -2025
in the total amount of $147,500 within TDC Beach Park Facilities Fund (1100), to authorize necessary Budget
Amendments, and to make the finding that the expenditure promotes tourism.
Prepared By: Sandra Rios, PR & Communications Manager - Tourism Division
ATTACHMENT(S)
1. City of Marco TDC Grant Agreement beach park facilities (PDF)
2. Plan Elements Beach Access Project (PDF)
7.B.1
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06/18/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.B.1
Doc ID: 29065
Item Summary: Recommendation to approve a Collier County Tourist Development Council (TDC) Category
“A” Grant Application for Beach Park Facilities for the City of Marco Island for Fiscal Year 2025-2026 in the total
amount of $147,500 within TDC Beach Park Facilities Fund (1100), to authorize necessary Budget Amendments,
and to make the finding that the expenditure promotes tourism.
Meeting Date: 06/18/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
06/04/2024 10:40 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
06/04/2024 10:40 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 06/04/2024 10:40 AM
Tourism Sandra Rios Tourism Review Completed 06/05/2024 2:44 PM
Tourism John Melleky Tourism Review Completed 06/07/2024 8:49 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 06/10/2024 10:53 AM
Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 06/12/2024 8:25 AM
Office of Management and Budget Christopher Johnson OMB Completed 06/12/2024 10:21 AM
Tourism Jay Tusa Tourism Director Review Completed 06/13/2024 10:45 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/13/2024 3:11 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 06/13/2024 4:43 PM
County Manager's Office Ed Finn Deputy County Manager Completed 06/14/2024 12:31 PM
Tourist Development Council Paul Beirnes Meeting Pending 06/18/2024 9:00 AM
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7.B.1.aPacket Pg. 134Attachment: City of Marco TDC Grant Agreement beach park facilities (29065 : Beach Park Facilities for City of Marco Island)
7.B.1.aPacket Pg. 135Attachment: City of Marco TDC Grant Agreement beach park facilities (29065 : Beach Park Facilities for City of Marco Island)
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7.B.1.aPacket Pg. 144Attachment: City of Marco TDC Grant Agreement beach park facilities (29065 : Beach Park Facilities for City of Marco Island)
7.B.1.aPacket Pg. 145Attachment: City of Marco TDC Grant Agreement beach park facilities (29065 : Beach Park Facilities for City of Marco Island)
Macro Island Public Beach Access Improvements 2024
Introduction and overview:
The Beautification Advisory Committee has been tasked with addressing aesthetics, functionality, and
educational features of the two City public beach access points. The City Council has requested a plan to
address the overall appearance of the entrances, the function of the entrances to accommodate their growing
use, and the opportunity to educate beachgoers about the unique ecology of the southwest Florida shoreline
and the wildlife that lives here.
General description of the sites:
Maple Avenue access corridor
This access point is located between Madeira Condominium and Royal Seafarer Condominium at the
intersection of South Collier Blvd. and Maple Avenue.
A paver walkway that is approximately 435 feet in length and 6 feet wide runs from the sidewalk to the
boardwalk (205 feet) approach to the beach. The paver walkway is bordered on the north side by a fence
lined with shrubs and on the south side by a fence, wall, and parking structure with windows. It sees
moderate traffic with most users arriving at the walkway on foot or by bicycle.
Winterberry Drive access corridor
This access point is located between Marriott’s Crystal Shores Vacation Club and the Hilton Marco Island
Beach Resort and Spa at the intersection of South Collier Blvd. and Winterberry Drive.
A paver walkway extends approximately 530 feet in length and 8 feet wide. The boardwalk to the beach
extends another 244 feet. The walkway is bordered on the north side by a fence with various planting types in
an undulating border and on the south side by a concrete wall and fence that has similar border plantings. It
sees substantial traffic as at least 21 public parking spaces are available near this walkway.
More complete detail of the existing paths is included as Appendix A and Appendix B. Appendix C shows
examples of element improvements.
7.B.1.b
Packet Pg. 146 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Elements to be included in the project plans:
Benches: There are several existing benches on each walkway. It is not expected that those will be moved or
replaced.
Trash and recycling receptacles: The trash and recycling receptacles have been replaced recently and it is
expected that these will not be moved or replaced. It is possible that an additional receptacle (possibly a solar
compacting receptacle) with an art wrap would be included in the plan.
Beach access signs: Updated beach access signs should be included in the plan. Placement and style should
be considered. Content will be provided by the City’s environmental planner and Public Works.
Bike racks: The existing bike racks are often full. Sculptural bike racks with additional capacity should be
included in the plans. Placement appropriate for adequate capacity as well as free movement around the
racks should be considered.
Path lighting: The existing path lighting on the Winterberry drive access is broken. There is no path lighting
on the Maple Avenue access path. Lighting on structures adjacent to each path (see Appendix A) provides
some illumination but not enough for safety.
Landscaping/Plants: The vegetation along the Winterberry Drive access path requires replacement and
updating. The Maple Avenue access path has standard vegetation along the length of the path. The plans
should include appropriate plants as recommended by Naples Botanical Garden and/or IFAS Master Gardener.
Education/Coastal highlights signs: Each access point includes an educational sign about sea turtle
nesting. In addition, the Winterberry Drive access path includes an educational sign about shore birds and the
Maple Ave access path has a sign about shells. The plans should consider additional signs along the length of
the path that would provide information highlighting shore ecology and engage beach visitors about wildlife
protection.
Art/Murals: Inclusion of murals with the subject of shoreline ecology are being considered for placement
along existing walls. Many cities use art and mural to attract visitors, educate visitors, and entertain youth.
7.B.1.b
Packet Pg. 147 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Appendix A – Existing Winterberry Drive Corridor Elements
Winterberry Drive access path
The paver pathway is 530 ft long and 8 feet wide and ribbons through the access corridor. The width of the
corridor from the fence on the north side of the path to the wall on the south side of the path is 18 feet with
plantings alternating on either side along the path.
Photo 1: Entrance – street view
7.B.1.b
Packet Pg. 148 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Path entry: The path entry
has a bench, 3 trash and 1
recycling receptacle, and 1
bicycle rack.
7.B.1.b
Packet Pg. 149 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Transition from paver path to boardwalk: The transition space had a bench, a life jacket station, a shower
fixture, and trash receptacles. Poor shower station drainage results in sand piles and slippery algae growth.
7.B.1.b
Packet Pg. 150 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Benches: There are three benches on the path: at the entrance, at the transition to the boardwalk, and
midway along the path. All three benches are sturdy and in good condition. The benches will remain in current
locations and be power washed when needed.
Photo: bench midway along the path
7.B.1.b
Packet Pg. 151 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Beach access signs: Existing Beach Access signs.
7.B.1.b
Packet Pg. 152 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Bicycle Rack:
The existing bicycle rack provides space for approximately 9 bicycles.
Path lighting:
Existing Path lighting consists of 24 low path lights, 11 of which are
currently broken and inoperable. On the east half of the path, 4 lights
are on the north side and spaced at 15’. The next 5 lights are on the
south side of the path spaced at 15’. The remaining lights are staggered
on either side of the path spaced 30’ per side or 15’ on the stagger.
Lights illuminating the south adjacent property driveway also casts light
onto the corridor. There are 9 tall driveway lights spaced
approximately 40’ apart.
There are several lights illuminating the north adjacent parking lot. These lights cast light on the eastern 1/3 of
the corridor.
7.B.1.b
Packet Pg. 153 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Evening lighting photos
7.B.1.b
Packet Pg. 154 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
7.B.1.b
Packet Pg. 155 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Landscaping/Plants: There are several varieties of existing hedge shrubs along the fence and wall.
7.B.1.b
Packet Pg. 156 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
7.B.1.b
Packet Pg. 157 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
There are also lower ground plantings along the path and under palm trees and a vine along the fence.
7.B.1.b
Packet Pg. 158 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Palm trees: There are 35 medium-sized palm trees along the path providing intermittent shade.
7.B.1.b
Packet Pg. 159 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Irrigation is installed but exposed along much of the path.
7.B.1.b
Packet Pg. 160 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Educational/Coastal Highlight signs:
There are two large signs providing information on local shore birds and sea turtles.
7.B.1.b
Packet Pg. 161 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Art/Murals:
The corridor does not currently include an art or mural element. There is a 35-foot stretch of wall along the
east portion of the corridor belonging to the adjacent property to the south that currently that has the two
information signs shown in the photos above. There is an additional 8 feet of wall on the west side of the
concrete pedestal and light post.
7.B.1.b
Packet Pg. 162 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Appendix B: Existing Maple Avenue Corridor Elements
Maple Avenue access path
The paver path at the Maple Avenue access corridor stretches 435 feet and is 6 feet wide. The path is straight
and the 14-foot-wide corridor is lined by a hedge and fence along the entire north side and by wall or fence
along the entire south side. There is a substantial shade canopy the entire length of the path.
Street view photo of corridor entrance.
7.B.1.b
Packet Pg. 163 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Path entry: The path entry includes 2 benches (one is hidden behind trash container on the left in the
photo), a trash receptacle, and an information sign highlighting shells found in this region of the Gulf shore.
Two bicycle racks are just past the entry area.
Transition from paver path to boardwalk: The transition area from the paver path to the boardwalk
includes a life jacket station and a trash receptacle.
End of boardwalk area: A shower station and 3 trash receptacles are located at the beach end of the
boardwalk.
Benches: The two benches at the entrance are the only seating spaces along the path.
Trash and recycling receptacles: Trash receptacles are provided at the entrance and the transition to the
boardwalk.
Beach access signs: The beach access sign is shown in the photo of the path entry. In addition, the sign
posted by the Marco Island Police Department is shown in that photo.
7.B.1.b
Packet Pg. 164 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Bicycle racks: There are two existing bike racks just inside the entrance to the corridor along the south wall. Each
rack is 4 feet wide and has 6 feet of clearance on both sides for the bicycle frames. These are often full and bicycles are
locked to the grids on the garage windows and palm trees further along the path. There is space for sculptural bicycle
locking structures along the south side of much of the path.
7.B.1.b
Packet Pg. 165 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
7.B.1.b
Packet Pg. 166 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Path lighting: There is no path lighting currently, however, the garage wall has 4 bright lights spaced 30 feet apart.
These illuminate that portion of the path brightly at night and the remainder of the path is dark.
7.B.1.b
Packet Pg. 167 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Landscaping/Plants: The fence along the north side of the corridor has a hedge the entire length of the path. There
is no vegetation along the south side of the path. There are 42 palm trees along the length of the path providing a
substantial shade canopy.
Education/Coastal highlights signs: A sign highlighting Gulf coast shells is installed at the entrance to the
corridor and a sign providing information on sea turtles is posted by the boardwalk (see Appendix A for sea turtle sign)
7.B.1.b
Packet Pg. 168 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Art/Murals: None currently. There is a 73-foot stretch of wall belonging to the adjacent property to the south and a
22-foot stretch of wall near the entrance behind the bicycle racks (also belonging to adjacent south property).
7.B.1.b
Packet Pg. 169 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
Appendix C: Examples of Desired Elements
7.B.1.b
Packet Pg. 170 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
7.B.1.b
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7.B.1.b
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7.B.1.b
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'•••• I
7.B.1.b
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7.B.1.b
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7.B.1.b
Packet Pg. 181 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
7.B.1.b
Packet Pg. 182 Attachment: Plan Elements Beach Access Project (29065 : Beach Park Facilities for City of Marco Island)
06/18/2024
EXECUTIVE SUMMARY
Recommendation to approve an amendment for one-year extension for Agreement 18-7456 “Website
Services” with Miles Partnership, LLP until August 9, 2025 at $299,900 annually and make a finding that the
related expenditure promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To extend the Tourism Website Services Agreement with Miles Partnership, LLP for one year until
August 9, 2025 which is beyond the three-year initial term, two one-year renewals and the 180-day administrative
extension.
CONSIDERATIONS: The Tourism Division has a Website Services contract (Agreement 18-7456) with Miles
Partnership, LLP. The Agreement was extended in July 2023 until August 2024. At that time, Tourism staff started
working on the scope of services for a new Request for Proposal (RFP) due to the current agreement expiring at the
end of August 2024.
The Scope was developed from October 2023 to February 2024. This allowed Tourism staff time to make sure all
components of the services were included and that the database that drives the partner information on the site was
included in the scope since it was not part of the enhancement project that was occurring simultaneously.
Procurement reviewed the scope and sent out the Request for Proposal (RFP) on March 25, 2024. The original
response deadline was April 25, 2024 and due to the addition of technical specifications from the County IT
department, the deadline was extended until May 16, 2024.
With the procurement process underway, it was determined that the Website Services contract required an
additional extension of one year through August 2025. This additional time will accommodate the proposal review
phase that will include demonstrations and interviews of the technological product and platform. Once a vendor is
recommended for approval then negotiations and contracting can begin. Finally, if a new vendor is chosen, then
time will be needed to move the site from one vendor to another and allow time to test and implement any other
modifications.
Miles Partnership, LLP has agreed to extend the agreement for one additional year through August 2025 with no
changes to the current agreement including pricing.
FISCAL IMPACT: The total fiscal impact of the agreement is $299,900. The cost for 1 month is available in the
FY24 Tourism Promotion Fund 1101. The remainder of the agreement cost is included in the FY25 Tourism
Promotion budget proposal (Fund 1101) and is contingent on the Board approval of the FY25 budget.
ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Council
at its meeting on June 18, 2024.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
RECOMMENDATION: To approve an amendment for one-year extension for Agreement 18-7456 “Website
Services” with Miles Partnership, LLP until August 9, 2025 at $299,900 annually and make a finding that the
related expenditure promotes tourism.
Prepared By: John Melleky, Art and Culture Manager, Tourism Division
7.C.1
Packet Pg. 183
06/18/2024
ATTACHMENT(S)
1. 4600004707 Website Services 18-7456 (PDF)
2. 18-7456MilesPartnership_1of2_1YrRenewal (PDF)
3. 18-7456MilesPartnership_2of2_1YrRenewal (PDF)
4. 18-7456WebsiteServicesExtLtrsigned (PDF)
5. Unsigned final Amendment Miles Media (PDF)
6. Updated Contract Attachment (TXT)
7.C.1
Packet Pg. 184
06/18/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.C.1
Doc ID: 29105
Item Summary: Recommendation to approve an amendment for one-year extension for Agreement 18-7456
“Website Services” with Miles Partnership, LLP until August 9, 2025 at $299,900 annually and make a finding that
the related expenditure promotes tourism.
Meeting Date: 06/18/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
06/12/2024 9:14 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
06/12/2024 9:14 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 06/12/2024 9:14 AM
Tourism John Melleky Tourism Review Completed 06/12/2024 9:55 AM
Tourism Sandra Rios Tourism Review Completed 06/12/2024 11:34 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 06/12/2024 11:41 AM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
06/12/2024 12:30 PM
Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 06/13/2024 8:56 AM
Office of Management and Budget Christopher Johnson OMB Completed 06/13/2024 9:54 AM
Tourism Jay Tusa Tourism Director Review Completed 06/13/2024 10:47 AM
Tourism Jay Tusa Tourism Director Review Completed 06/13/2024 10:48 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/13/2024 3:19 PM
County Manager's Office Ed Finn Deputy County Manager Completed 06/14/2024 12:33 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 06/14/2024 2:15 PM
Tourist Development Council Paul Beirnes Meeting Pending 06/18/2024 9:00 AM
7.C.1
Packet Pg. 185
7.C.1.1Packet Pg. 186Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 187Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 188Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 189Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 190Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 191Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 192Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 193Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 194Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 195Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 196Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 197Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 198Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 199Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 200Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 201Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 202Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 203Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 204Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
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7.C.1.1Packet Pg. 222Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 223Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 224Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.1Packet Pg. 225Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
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7.C.1.1Packet Pg. 230Attachment: 4600004707 Website Services 18-7456 (29105 : Tourism Website Services One Year Extension-Miles Partnership)
COUNTY MANAGER OPERATIONS
Procurement Services Division
3295 Tamiami Trail East, Naples, Florida 34112
Phone: 239.252.8407
12/16/2021
David Burgess, President
Miles Partnership, LLLP
6751 Professional Pkwy, W Suite 200
Sarasota, Fl 34240
Via Email: David.Burgess@MilesPartnership.com
RE: Contract Renewal for # 18-7456 “Website Services”
Dear Mr/s. Burgess:
Collier County would like to renew the above contract under the same terms and conditions for
an additional one (1) year period in accordance with the renewal clause in the contract.
If you are agreeable, please indicate your intentions by providing the information requested below
and executing the acceptance section:
_______
I am agreeable to renewing the above referenced contract under the
same terms, conditions, and pricing as the existing contract.
_______
I am not agreeable to the renewal of this contract.
By executing the section below, this contract will be in effect from 02/12/2022 until 02/11/2023.
Acceptance of Contract Renewal
Company Name
Company Signature
Print Name
Signature Date
DocuSign Envelope ID: E9C253AC-5F7B-4213-87F2-73B98B58DDAE
Miles Partnership, LLLP
David Burgess
12/22/2021
7.C.1.2
Packet Pg. 231 Attachment: 18-7456MilesPartnership_1of2_1YrRenewal (29105 : Tourism Website Services One Year Extension-Miles Partnership)
COUNTY MANAGER OPERATIONS
Procurement Services Division
3295 Tamiami Trail East, Naples, Florida 34112
Phone: 239.252.8407
Page 2 of 2
RE: Contract Renewal for # 18-7456 “Website Services”
Updated Contact Information
(Only if addressee information on the first page is incorrect)
Contact Name _________________________________________________________
Telephone
Number
_________________________________________________________
FAX Number _________________________________________________________
Email Address _________________________________________________________
Collier County Procurement Services is pleased to announce, it has partnered with BidSync to
provide Free web-based Bidding services to its vendors, suppliers, and contractors.
We are now “live on the new bidding platform. Register today at www.bidsync.com.
For Registration Assistance, please contact BidSync customer service at
800-990-9339 Or email: support@bidsync.com.
Please return this letter to the Procurement Services Division with your response no later than
12/26/2021. You may email your response to email Renewals@colliercountyfl.gov . If you have
any questions you may contact me at 239-252-8407.
Respectfully,
Sue Zimmerman, CPM
Contract Manager – Procurement Services Division
C: C.J. Kammerer, CMO: Business Operations: Tourism
DocuSign Envelope ID: E9C253AC-5F7B-4213-87F2-73B98B58DDAE
7.C.1.2
Packet Pg. 232 Attachment: 18-7456MilesPartnership_1of2_1YrRenewal (29105 : Tourism Website Services One Year Extension-Miles Partnership)
December 1, 2022
David Burgess, President
Miles Partnership, LLLP
6751 Professional Pkwy, W Suite 200
Sarasota, Fl 34240
Via Email: David.Burgess@MilesPartnership.com
RE: Contract Renewal for # 18-7456 “Website Services”
Dear Mr/s. Burgess:
Collier County would like to renew the above contract under the same terms and conditions for
an additional one (1) year period in accordance with the renewal clause in the contract.
If you are agreeable, please indicate your intentions by providing the information requested below
and executing the acceptance section:
_______
I am agreeable to renewing the above referenced contract under the
same terms, conditions, and pricing as the existing contract.
_______
I am not agreeable to the renewal of this contract.
By executing the section below, this contract will be in effect from 2/12/2023 until 2/11/2024.
Acceptance of Contract Renewal
Company Name
Company Signature
Print Name
Signature Date
Page 2 of 2
DocuSign Envelope ID: 13C3D044-DFF5-4614-814D-7A67BA358E98
David Burgess
Miles Partnership, LLLP
12/5/2022
7.C.1.3
Packet Pg. 233 Attachment: 18-7456MilesPartnership_2of2_1YrRenewal (29105 : Tourism Website Services One Year Extension-Miles Partnership)
RE: Contract Renewal for # 18-7456 “Website Services”
Updated Contact Information
(Only if addressee information on the first page is incorrect)
Contact Name _________________________________________________________
Telephone
Number
_________________________________________________________
FAX Number _________________________________________________________
Email Address _________________________________________________________
Collier County Procurement Services is pleased to announce, it has partnered with BidSync to
provide Free web-based Bidding services to its vendors, suppliers, and contractors.
We are now “live on the new bidding platform. Register today at www.bidsync.com.
For Registration Assistance, please contact BidSync customer service at
800-990-9339 Or email: support@bidsync.com.
Please return this letter to the Procurement Services Division with your response no later than
12/6/2022. You may email your response to email Renewals@colliercountyfl.gov . If you have
any questions you may contact me at 239-252-8407.
Respectfully,
Sue Zimmerman, CPM
Contract Manager – Procurement Services Division
C: C.J. Kammerer, CMO: Business Operations: Tourism
DocuSign Envelope ID: 13C3D044-DFF5-4614-814D-7A67BA358E98
7.C.1.3
Packet Pg. 234 Attachment: 18-7456MilesPartnership_2of2_1YrRenewal (29105 : Tourism Website Services One Year Extension-Miles Partnership)
3295 Tamiami Trail East, Naples, Florida 34112
Phone: 239.252.8407
July 28, 2023
David Burgess, President
Miles Partnership, LLLP
6751 Professional Pkwy, W Suite 200
Sarasota, Fl 34240
Via Email: David.Burgess@MilesPartnership.com; Lauren.Bourgoing@milespartnership.com
RE: Extension of Contract for #18-7456 “Website Services” (Tourism) (the “Agreement”)
Mr. Burgess:
As communicated with Ms. Bourgoing, the above contract will expire February 11, 2024. In order
to maintain required service levels in the interim, we request an extension of this contract as
provided for in the Collier County Procurement Ordinance, and set forth in Section 1 of the
Agreement, until August 9, 2024 or until the new contract is awarded and fully executed,
whichever is sooner. The existing contract will be terminated on issuance of the new contract.
However, any Purchase Order/Work Order that extends beyond the expiration date of the original
contract will survive and remain subject to the terms and conditions of that contract until the
completion or termination of the Purchase Order/Work Order.
If you are agreeable to extension of the referenced contract, please indicate your intentions by
providing the appropriate information as requested below, and signed the acceptance that follows:
_X___ I am agreeable to extending the present contract for the time-
period indicated under the same terms and conditions as the existing contract.
_____ I am not agreeable to extension of this contract.
Your prompt attention is urgently requested. Please return this letter to the Procurement Services
Division with your response by August 4, 2023. You may email your response to:
Renewals@colliercountyfl.gov . If you have any questions you may contact 239-252-8407.
Regards,
Sue Zimmerman, CPM
Contract Manager – Procurement Services Division
ZimmermanSue Digitally signed by
ZimmermanSue
Date: 2023.07.28 10:21:08 -04'00'
7.C.1.4
Packet Pg. 235 Attachment: 18-7456WebsiteServicesExtLtrsigned (29105 : Tourism Website Services One Year Extension-Miles Partnership)
3295 Tamiami Trail East, Naples, Florida 34112
Phone: 239.252.8407
RE: Extension of Contract for #18-7456 “Website Services” (Tourism)
Page 2 of 2
Acceptance:
Miles Partnership, LLLP
Contractor/Vendor
By: _____________________________
Signature
___David Burgess, President & CEO___
Name and Title
Date: __July 28, 2023________________
C: Tourism
PLEASE NOTE: Each Agreement, including this Extension, must be signed by an authorized officer of the
corporate entity. The authorized officer or person executing the Agreement must be listed in the Florida
Department of State, Division of Corporations’ registration website (Sunbiz copy attached). If the person
signing does not appear in the Sunbiz record, please provide either a Corporate Resolution, Limited Power of
Attorney, Secretary’s Certificate, or notarized letter from one of the listed principals giving that person
signature authority.
7.C.1.4
Packet Pg. 236 Attachment: 18-7456WebsiteServicesExtLtrsigned (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.5Packet Pg. 237Attachment: Unsigned final Amendment Miles Media (29105 : Tourism Website Services One Year Extension-Miles Partnership)
7.C.1.5Packet Pg. 238Attachment: Unsigned final Amendment Miles Media (29105 : Tourism Website Services One Year Extension-Miles Partnership)
Updated contract 6/12/2024 at 2:19 PM to include the newest version with Clerk
attest added. JM
7.C.1.6
Packet Pg. 239 Attachment: Updated Contract Attachment (29105 : Tourism Website Services One Year Extension-Miles Partnership)
06/18/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 9.A
Doc ID: 29100
Item Summary: Marketing Partner Reports
Meeting Date: 06/18/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
06/07/2024 9:35 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
06/07/2024 9:35 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 06/07/2024 9:35 AM
Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 06/07/2024 9:47 AM
Tourism John Melleky Tourism Review Completed 06/07/2024 2:25 PM
Office of Management and Budget Christopher Johnson OMB Completed 06/10/2024 10:13 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 06/10/2024 11:16 AM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
06/10/2024 12:56 PM
Tourism Sandra Rios Tourism Review Completed 06/11/2024 4:11 PM
Tourism Jay Tusa Tourism Director Review Completed 06/12/2024 9:57 AM
Tourism Jay Tusa Tourism Director Review Completed 06/13/2024 10:45 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/13/2024 11:57 AM
County Manager's Office Ed Finn Deputy County Manager Completed 06/14/2024 10:27 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 06/14/2024 10:39 AM
Tourist Development Council Paul Beirnes Meeting Pending 06/18/2024 9:00 AM
9.A
Packet Pg. 240
NAPLES· MARCO ISLAND
EVERGLADESsM
FLORIDA'S PARADISE COAST
April 2024 Monthly Visitor Dashboard
9.A.1
Packet Pg. 241 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM2
TABLE OF CONTENTS
1. Monthly Snapshot: pg. 3 - 4
2. Executive Summary: pgs. 5 -19
a) Monthly: pgs. 5 -12
b) Fiscal Year-to-Date (FYTD): pgs. 13 -19
3. Detailed Findings: pgs. 20 -41
a) Pre-Visit: pgs. 20 -27
b) Travel Party Profile: pgs. 28 -33
c) Trip Experience: pgs. 34 -39
d) Post-Trip Evaluation: pgs. 40 -41
4. Destination Comparisons: pgs. 42-45 (awaiting STR Monthly) * 5. Industry Data: pgs. 46 -49 NAPLES· MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 242 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
MONTHLY SNAPSHOT
9.A.1
Packet Pg. 243 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
4
•
•
•
•
•
•
PARADISECOAST.COM
April 2024 I MONTHLY SNAPSHOT
In April 2024, overall occupancy rate increased 4.4% compared to April 2023.
Although not quite as large of an increase as seen in recent months, the average daily
rate (ADR) still saw a significant increase yet again, up 10.6% year-over-year, which
resulted in a revenue per available room (RevPAR) of $243, up from $211 last year.
Direct spending by visitors and total economic impact of tourism increased by 9.3%
and 9.2%, respectively. The total economic impact of tourism is currently up 12.7% so
far fiscal-year-to-date, just past the halfway point of the 2024 fiscal year.
Advertising recall increased from 31% to 41% among all visitors. 22% of all visitors
recalled seeing an ad for Florida's Paradise Coast on social media prior to their visit.
Satisfaction metrics, especifically "top-box" scores, saw sharp year-over-year as well as
month-over-month increases across the board in April 2024, potentially due to both
hurricane recovery as well as a significantly lower ADR compared to previous months.
The Midwest & the Northeast continued to be the main regions of origin for out-of-state
visitors, accounting for nearly half of all visitors. International origins such as Canada,
Germany, the UK, and others accounted for 14% of all visitors in April 2024.
downs & st. germa in
RESEARCH
* NAPLES· MARCO ISLAND EVERGLADES ..
FLORIDA"S PARADISE COAST
9.A.1
Packet Pg. 244 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
EXECUTIVE
MONTHLY
SUMMARY
9.A.1
Packet Pg. 245 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
APRIL 2024 I VISITATION & ROOM NIGHTS
VISITORS ROOM NIGHTS 239,900 297,800
234k 240k 252k
216k
+ 2.5% from 2023 + 16.4% from 2023
Apr-23 Apr-24
6
a 4111111 downs & st. germa in ., It R E S E A R C H
VISITOR DAYS 1,712,900
1.79m
-4.2% from 2023
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 246 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
APRIL 2024 I SPENDING & ECONOMIC IMPACT 1 downs & st. germa in
RESEARCH
DIRECT SPENDING $320,036,700
$293m
+ 9.3% from 2023
1 The IMPLAN multiplier for Collier County was 1.388 for 2023
and is 1.386 in 2024.
$320m
ECONOMIC IMPACT $443,570,900
$406m
+ 9.2% from 2023
Apr-23 Apr-24
7
$444m
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 247 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
Apr-23 Apr-24
APRIL 2024 I OVERALL LODGING METRICS 1,2 downs & st. germa in
RESEARCH
OCCUPANCY RATE 64.3%
61.6% 64.3%
+ 4.4% from 2023
1 Sources: STR data, DSG Occupancy Study data, and AIITheRooms data.
2 Overall Lodging Metrics are reflective of paid accommodations as a
whole, including both hotels and vacation rentals within Collier County.
AVERAGE DAILY RATE $378.44
$378.44 $342.03
+ 10.6% from 2023
8
REVENUE PER AVAILABLE ROOM $243.34
$243.34
$210.69
+ 15.5% from 2023
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 248 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
APRIL 2024 I HOTEL LODGING METRICS 1,2
OCCUPANCY RATE 69.9%
72.7% 69.9%
-3.9% from 2023
1 Source: STR data
2 Lodging metrics on this slide are only reflective of the hotels within
Collier County.
AVERAGE DAILY RATE $381.91
$381.91
$334.40
+ 14.2% from 2023
Apr-23
9
downs & st. germa in
RESEARCH
REVENUE PER AVAILABLE ROOM $267.00
$267.00 $243.27
+ 9.8% from 2023
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 249 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
APRIL I OVERALL LODGING METRICS TREND 1
72.2%
63.4% 66.3%
11.3% -Occupancy Rate
1 Sources: STR data, DSG Occupancy Study data,
and AIITheRooms data.
61.6% 64.3%
$278.31
$147.12
$275.49
$249.05 $243.34
$210.69
$176.45
$16.62
Revenue Per Available Room
2019 2020 2021 2022 2023 2024
10
$415.52
$344.94
Average Daily Rate
downs & st. germa in
RESEARCH
$378.44 $342.03
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 250 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
Florida Southeast Northeast Midwest West International
APRIL 2024 I VISITOR ORIGIN
FLORIDA VISITORS 65,200
70k 65k 62k
60k 54k
50k
40k
30k
20k 19k 20k
10k
Apr-23
11
a 4111111 downs & st. germa in ., It R E S E A R C H
OUT-OF-STATE VISITORS 174,700
60k 57k
33k
17k 13k
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 251 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
Florida Southeast Northeast Midwest West International
APRIL I OVERNIGHT VISITOR ORIGIN TREND
52%
7%
*Note: The "West" was not separated from
"Other" before April 2022. Beginning in April
2022, "West" was added and "Other" was
changed to "Other International".
9% 9%
37%
27% 26%
* * *
Apr-19 Apr-20 Apr-21 Apr-22 Apr-23 Apr-24
12
23%
9%
downs & st. germa in
RESEARCH
17%
<1%
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 252 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
EXECUTIVE
FISCAL
YEAR-TO-DATE
(FYTD}
SUMMARY
9.A.1
Packet Pg. 253 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
FYTD I VISITATION METRICS
FYTD VISITORS FYTD ROOM NIGHTS 1,667,400 1,733,600
1.67m 1.55m 1.58m
1.73m
+ 7.7% from FY23 + 9.8% from FY23
FY23 FY24
14
a 4111111 downs & st. germa in ., It R E S E A R C H
FYTD VISITOR DAYS 11,030,400
11.03m
9.91m
+ 11.3% from FY23
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 254 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
FYTD I SPENDING & ECONOMIC IMPACT a 4111111 downs & st. germa in ., It R E S E A R C H
FYTD DIRECT SPENDING $1,943,331,400
$1.67b
1 The IMPLAN multiplier for Collier
County was 1.388 for 2022 and is
1.386 in 2023.
+ 16.5% from FY23
$1.94b
FYTD ECONOMIC IMPACT $2,694,649,900
+ 12.7% from FY231
$2.69b
$2.39b
FY23 FY24 * NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
15
9.A.1
Packet Pg. 255 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
FYTD I 2019-2024 OVERALL LODGING METRICS 1
67.8% 61.7%
53.6% 57.5%
67.4% 64.3%
$299.76 $268.35 $259.41
$361.31
Occupancy Rate Average Daily Rate
1 Sources: STR data, DSG Occupancy Study data,
and AIITheRooms data.
$244.92 $252.15
$221.60
$165.54 $172.23
$139.04
Revenue Per Available Room
FY19 FY20 FY21 FY22 FY23 FY24
16
downs & st. germa in
RESEARCH
$392.03
$328.77
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 256 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
FYTD I 2019-2024 VISITATION & ROOM NIGHTS 1 downs & st. germa in
RESEARCH
1.772m 1.748m
1.667m
1.563m 1.548m
1.404m
Visitation
FY19 FY20 FY21 FY22 FY23 FY24
1 Sources: STR data, DSG Occupancy Study data , and
AIITheRooms data.
17
1.734m
1.600m 1.579m
1.366m 1.309m
1.202m
Room Nights
FY19 FY20 FY21 FY22 FY23 FY24
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 257 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
FYTD I 2019-2024 SPENDING & ECONOMIC IMPACT 1 downs & st. germa in
RESEARCH
$1.958b $1.943b
$1.668b
$1.498b $1.478b
$1.288b
Direct Spending
FY19 FY20 FY21 FY22 FY23 FY24
1 Sources: STR data, DSG Occupancy Study data , and
AIITheRooms data.
$2.234b
18
$2.919b
$2 .695b
$2.392b
$2.203b
$1.920b
Total Economic Impact
FY19 FY20 FY21 FY22 FY23 FY24
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 258 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
±
FYTD I VISITOR ORIGIN
FYTD 2023 FYTD 2024
Region # Visitors % Share # Visitors % Share
Florida 407,300 26.3% 339,700 20.4%
Southeast 138,500 8.9% 184,900 11.1%
Northeast 316,700 20.5% 375,000 22.5%
Midwest 441,100 28.5% 465,300 27.9%
West 71,500 4.6% 83,200 5.0%
Canada 71,900 4.6% 89,200 5.3%
Europe 60,200 3.9% 92,400 5.5%
C/S America 22,600 1.5% 18,300 1.1%
Other 18,400 1.2% 19,400 1.2%
Total 1,548,200 100.0% 1,667,400 100.0%
Percent Change ( b.%)
# Visitors I % Share
-16 .6% -22.6%
33.5% 24.0%
18.4% 9.9%
5.5% -2.1%
16.4% 8.0%
24.1% 15 .2%
53.5% 42.5%
-19.0% -24.8%
5.4% -2.1%
19
West
83,200
Midwest
465,300
International
219 ,300
downs & st. germa in
RESEARCH
Florida
339,700
Northeast
375 ,000
*
Southeast
184,900
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 259 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
DETAILED FINDINGS: PRE-VISIT
9.A.1
Packet Pg. 260 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I ADVERTISING RECALL 1
41% 31% 20% 21%
Advertising recalled Influenced by advertising
Base: % who recalled ads prior to their trip
Social media
Online travel reviews
Visitor guide
Online article
Website advertisement
Newspaper/magazine
Brochure
Cable/satellite TV
TV streaming service
Rental agency
Radio
YouTube
Billboard
Podcast
Music streaming service
<1~o Deal-based promotion < 10
12%
9%
7%
8%
6% 8%
7% 7%
7%
10%
11%
13%
12%
18%
16%
16%
15%
21%
26%
25% 24%
22%
21
29%
downs & st. germa in
RESEARCH
60% 53%
Apr-23
1 Multiple responses permitted.
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 261 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I TRIP PLANNING CYCLE downs & st. germa in
RESEARCH
6% A week or less
2 - 4 weeks 14%
1 - 2 months
3 - 4 months
5 - 6 months
10% 7 months -1 year
More than 1 year
34%
26%
Apr-23 Apr-24
22
Median Trip Planning Time
60
Days
61
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 262 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I TRIP PLANNING SOURCES 1
2%
2%
2%
6%
5%
5%
Talked to friends
Search engines
Vacation rental site
Hotel website/app
Airline website/app
Social media
ParadiseCoast.com
Booking website/app
Trip planning website/app
Visitor guides
AAA
Newspapers/magazines
Collier County CVB
Television advertisements 4%
2% Printed advertisements -3%
2% Deal-based promotion 1%
1 Multiple responses permitted.
Other
None
5% 6%
8%
10%
11%
11%
11%
9% 10%
11% 8%
16%
15%
15%
15%
14%
14%
23
22% 20%
20%
20%
22%
37% 30%
Apr-23 Apr-24
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 263 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I REASONS FOR VISITING 1
Vacation/getaway
Visit friends/family
Sporting event
Golf/tennis trip
Special occasion
Cultural activities
Business
Fishing trip
Special event
Other
1 Multiple responses permitted.
3%
-6%
5%
-5%
4%
2%
2%
2%
Apr-23 Apr-24
24
65%
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 264 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I REASONS FOR CHOOSING 1
36%
40%
1 Multiple responses permitted.
23%
22%
26%
21%
17%
18%
April-23
12%
9%
8%
9%
7%
5%
Beaches
Friends/family live here
Quiet/relaxing
Restaurants
Family-friendly destination
Previous experience
Recommendation
Shopping
Meeting/event hosted here
April -24
Trying something new -12%
Quality of accommodations -11%
Golf -8%
Not crowded -7%
Wellness -7%
Appealing advertisements 5%
Deal/promotion I 1%
25
downs & st. germa in
RESEARCH
48%
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 265 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I DESTINATIONS CONSIDERED 1
1 Multiple responses permitted.
No other destinations
8% Fort Myers -Sanibel -15 %
7% Sarasota -Bradenton -11%
6% Florida Keys -l%
5% Ft. Lauderdale 4%
2% St. Petersburg 4 %
4% Miami 4%
5% Clearwater I 3%
3% West Palm Beach I 2%
3% Other I 2%
Apr-23 Apr-24
26
72%
64%
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 266 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I TRANSPORTATION
57%
41%
Fly Drive
74% 76%
5% 5% 4% 5% 5% 3% 3% 3% 2% 2% 1% 1% 1% 1%
RSW MIA PGD FLL SRO TPA APF MCO
Apr-23 Apr-24
27
48%
1% 1% 1% <1%
PIE PBI
downs & st. germa in
RESEARCH
3% 3%
Other
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 267 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
DETAILED FINDINGS:
TRAVEL PARTY
PROFILE
9.A.1
Packet Pg. 268 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I TRAVEL PARTY TYPE
48%
37%
30%
22% 18% 17% 14% 11%
Solo Couple Family Friends
Apr-23 Apr-24
29
downs & st. germa in
RESEARCH
1% 2%
Other
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 269 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I PREVIOUS VISITS
46%
37%
24%
19%
11% 11%
1st time visitor 2 - 5 times 6 -10 times
Apr-23 Apr-24
30
28%
11+ times
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 270 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I VISITOR AGES
7%
18-24
25-34
35-49
50-64
35%
Over65
Apr-23 Apr-24
31
Median Age
49
Years
downs & st. germa in
RESEARCH
52
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 271 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I VISITOR RACE & GENDER 1
White/Caucasian
Hispanic/Latino
Black/ African American
Asian/Pacific Islander
Native/Indigenous
Another race/ethnicity
1%
1%
1%
1%
<1%
<1%
1 Of person interviewed. Females are generally more likely to agree to
participate in survey research.
91%
49% 48%
Male
Apr-23 Apr-24
32
51%
downs & st. germa in
RESEARCH
52%
Female
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 272 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I VISITOR INCOME
Less than $75,000
$75,000 -$99,999
$100,000 -$149,999
$150,000 -$199,999
$200,000 -$249,999
Over $250,000
24%
22%
Apr-23 Apr-24
33
downs & st. germa in
RESEARCH
Median Household Income
$157,100
Annual HHI
$138,200
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 273 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
DETAILED FINDINGS:
TRIP
EXPERIENCE
9.A.1
Packet Pg. 274 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I TRIP CHARACTERISTICS
TRAVEL PARTY SIZE NIGHTS STAYED 3.1 7.1
7.6
3.3 3.1
Apr-23 Apr-24
35
a 4111111 downs & st. germa in ., It R E S E A R C H
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 275 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I TYPE OF ACCOMODATIONS t: downs & st. germa in
RESEARCH
Hotel/motel/resort
Stayed with friends/family
Vacation rental
Personal condo
Campground/RV
Bed & Breakfast
Other
Did not stay overnight
1%
<1%
2%
20%
30%
11%
8%
* Apr-23 Apr-24 NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
36
9.A.1
Packet Pg. 276 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I AREAS VISITED 1
Naples
Marco Island
Ave Maria 6%
-8%
Everglades City 8%
-7%
Golden Gate 7%
-6%
lmmokalee 4% -5%
Goodland 8% -5%
Isles of Capri 7%
.4%
Chokoloskee 1% I 2%
Copeland 1%
<1%
1 Multiple responses permitted. Mar-23 Mar-24
37
79%
79%
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 277 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I TRIP ACTIVITIES 1
66%
68%
1 Multiple responses permitted.
49%
33%
37%
April -23
17%
14%
22%
19%
23%
21%
8%
6%
9%
6%
10%
1%
April -24
Beach
Dining out
Shopping/antiquing
Visit friends/family
Water activities
Nature & parks
Visit local attractions
Sightseeing/touring
Bars/nightlife
Active outdoor activities
Sporting event -16%
Everglades tour -13%
Cultural activities -10%
Art galleries/shows -8%
Spas
Special event 1 4%
Business/meeting I 2%
Gambling I 1%
38
downs & st. germa in
RESEARCH
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 278 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I VISITOR SPENDING
$4~72 $4~82
$1,250 $1,334
$164 $187
Party Spending per Trip Visitor Spending per Trip Visitor Spending per Day
Apr-23 Apr-24
39
downs & st. germa in
RESEARCH
NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 279 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
DETAILED FINDINGS:
POST-TRIP
EVALUATION
9.A.1
Packet Pg. 280 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
DETAILED FINDINGS I POST-TRIP EVALUATIONS do w ns & st. germa in
RESEARCH
Definitely
Probably
Probably not
Definitely not
Not sure
Definitely
Probably
Probably not
Definitely not
Not sure
Will recommend the Naples area?
1%
<1%
<1%
<1%
1%
1%
Will return to the Naples area?
<1%
<1%
2%
1%
78%
78%
Apr-23 Apr-24
41
VALUE FOR TRAVEL DOLLAR 1,2
8.7 9.1
Value for travel dollar
1 10-point scale where 10 is "excellent" and 1 is "poor".
2 All visitors who gave a rating of 6 or below cited high prices
as their primary reason for giving lower ratings.
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 281 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
INDUSTRY
DATA
9.A.1
Packet Pg. 282 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
INDUSTRY DATA I CURRENT EMPLOYMENT downs & st. germa in
RESEARCH
... C (lJ E >, 0 Q. E w £ 2 ·o..
(fJ 0 I
o<l
:::J (fJ ·w -' u
0
.?-..c c 0
35,000
33,000
31,000
29,000
27,000
25,000
23,000
21,000
19,000
17,000
15,000
• • • • • 2019
• • • • • 2020
• • • • • 2021
• • • • • 2022
• • • • • 2023
• • • • 2024
Collier County Direct Leisure and Hospitality Employment (Calendar Year)1 ... ,·:::• ... •... ' • • • • • • • • • • • • 11 ·••••• ·······-······ ···~ . ······ . ... _ ............. ···•••• ········,············· _.....---·····•• • ·••\• -·~ ······ . .,,,,, ····· •\\~~~ . ,,.. . .... • ••' . . ,.,, . . . . .......... ,. . . . . . . . . . . ,_ . . . . ' .. . . . . . . . . . . . . . . . . . . . -------......... \ . . . . . . . . .. .... ,.,.,.,.,.,.,,,---,,,, .. , ,, .... ...,.... . ' ..
January February
31,700 32,400
32,400 33,000
27,600 28,300
30,000 30,800
31,100 31,600
32,200 32,800
March
32,400
32,300
28,700
31,200
32,100
• • • • • • • • • • • • • • • • • • • • • •••••••• • •••• •• ••••• •••••••••••••··········••• .. • • • • •• • • • • • • • ••••••••••••• •••• • •• •••••••••••••••••••••• • •• . ..• • • • • • • • • • • • •• • • • • ••••
April
31,700
17,500
28,700
31,100
31,600
May
30,100
21,400
27,900
29,900
30,100
June July August September
28,300 27,400 27,100 26,900
23,400 22,800 22,600 22,600
26,900 26,100 25,800 25,800
28,300 27,600 27,500 27,400
28,300 27,600 27,400 27,300
October
28,600
24,700
27,700
27,400
29,400
••
November December
31,200 31,800
26,600 27,300
29,400 30,100
29,600 30,500
31,300 32,100
32,900 (P)
1 SOURCE : Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted .
(P) Preliminary. * NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
47
9.A.1
Packet Pg. 283 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
INDUSTRY DATA I RSW PASSENGER TRAFFIC downs & st. germa in
RESEARCH
u i: (lJ
ai OJ C (1) Ul Ul (lJ 0... ro -0 f-
(f) 0::
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
• • • • • 2019
• • • • • 2020
• • • • • 2021
• • • • • 2022
• • • • • 2023
• • • • 2024
Southwest Florida International Airport (RSW) Passenger Traffic1
... ,:: •. • • ... . ... ,c • • . ,. ·. ·. • •• • • . . . . , .. :· ... ••• • • •• •• •• •• ;... ..: • •• •• If) ::······· •• • • • • • • • • • • • • ····••''·· •••••• ••• ~: - : , • • ,: t .• • ·'· ••. •• ••. .•:= .• •· . . . . . . . . .... .· ·. . .. ·. ·. .... ..::•· ... .· ·. ·•:. .. . . . . . .. . •:•· ... . ., . . . . . . . . ....... . . . " . . . . . . . . . . . . . .. ·.•. . .. . . -.. . ... .. . . . ·~· .. . .-.:•· .. .. . . . •: ·..... . . . . . . . . . . . . . . . . . . . . . . . : • . . . . . .. ··•~\,,,-----------,,,,.... .. . ..
January February
1,050,093 1,117,409
1,132,103 1,241,590
686,563 725,735
1,044,816 1,149,618
932,896 967,416
1,108,190 1,223,761
·. . . . . . •\\\ -. . . . . . • • • • • • • • • • • • • • • • • .,."°ll!Qllt:,-.•·--• • • ••••
March
1,482,239
861,221
1,162,342
1,514,046
1,166,442
1,509,777
• • • • • • • • • • • • • • • • • •• . . . . . .... . .... . . . . . . . . . . . . . . , ..... • •• • •• • • • • •• • ••••••••••••••••••••••••••••••••••• • • ••
···••• • • • • •• • • • ••••• April
1,111,558
53,379
1,107,004
1,221,628
981,216
May
725,754
143,004
946,366
836,379
760,330
June
586,319
237,706
839,377
663,141
643,486
July August September
570,977 526,519 460,869
256,418 231,283 255,926
814,471 647,534 551,041
671,225 620,532 515,007
670,818 601,542 560,358
October
638,922
417,305
769,524
432,667
737,527
November
876,703
500,468
986,908
812,305
953,025
December
1,077,818
648,011
1,085,569
862,368
1,094,783
1 SOURCE: Lee County Port Authority Monthly Statistics. * NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
48
9.A.1
Packet Pg. 284 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
PARADISECOAST.COM
INDUSTRY DATA I LICENSED RENTAL UNITS
April 2024 Licensed Transient Rental Units
Hotel Motel Vacation Rental
Naples 4,600 1,270 3,107
Marco Island 1,275 121 2,070
lmmokalee 0 70 104
Golden Gate 0 150 0
Everglades City 38 36 21
Chokoloskee 0 13 2
Goodland 0 5 8
Ave Maria 0 0 5
Ochopee 0 0 1
Total 5,913 1,665 5,318
1 SOURCE : Florida DeQartment of Business & Professional Regulation .
49
downs & st. germa in
RESEARCH
Total
8,977
3,466
174
150
95
15
13
5
1
12,8962
* NAPLES • MARCO ISLAND EVERGLADES ..
FLORIDA'S PARADISE COAST
9.A.1
Packet Pg. 285 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
Naples, Marco Island, Everglades CVB
Jay Tusa, Executive Tourism Director
jay.tusa@colliercountyfl.gov
Sandra Rios, Public Relations & Communications Manager
sandra.rios@colliercountyfl.gov
John Melleky, Arts & Culture Manager
john.melleky@colliercountyfl.gov
Downs & St. Germain Research
(850) 903-3111 | contact@dsg-research.com
Joseph St. Germain, President
joseph@dsg-research.com
James Brendle, Project Director
james@dsg-research.com
uestions?
Contact Info:
9.A.1
Packet Pg. 286 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
51
THANK YOU
9.A.1
Packet Pg. 287 Attachment: Downs & StGermain Naples Marco Island Everglades April 2024 Monthly
Monthly Report | April 2024
2024
1
9.A.2
Packet Pg. 288 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Table of Contents
1.Zartico: Visitor Summary & Insights: pgs. 4-10
2.Social Media: pgs. 11-15
3.Email: pgs. 16-19
4.Media Review: pgs. 20-29
5.Digital Media Insights: pgs. 30-39
ParadiseAdv.com 2
9.A.2
Packet Pg. 289 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
3
1
Zartico
Visitor Insights
9.A.2
Packet Pg. 290 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Zartico: Visitor Insights | Summary
4
●Out of state visitors made up 58.6% of visits and 89.9% of overall spend in April 2024. In-state visitors made up
41.4% of visits and 10.1% of overall spend. Out of State visitation outperformed in-state stats for visitor spending
significantly for the fourth consecutive month showcasing the success of peak season.
●The destination welcomed slightly more day-trippers (51.5%) than overnight visitors (48.5%) in April.
●Chicago, IL DMA continues to rank #1 in top spending market in the destination followed by Boston-MA keeping
and New York, NY. Chicago visitors spent more on dining and retail.
●Dining followed by retail continue to be the top spending categories from visitors in the destination in April.
Miami-Ft Lauderdale overnight visitors continues to rank #1 in top visitation for the month of April. Followed by
Tampa-St Petersburg, FL and Orlando, FL. New York, NY and Chicago, IL DMA were the top 2 out-of-state visitors.
●Both in-state and out of state visitors made JW Marriott Marco Island the top visited place in April followed by
Mercato and The Esplanade on Marco Island.
ParadiseAdv.com
9.A.2
Packet Pg. 291 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Zartico: Visitor Insights | Visitor Flow and Spending
5
ParadiseAdv.com
9.A.2
Packet Pg. 292 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
6
Zartico: Visitor Insights | Trip Type and Origin
ParadiseAdv.com
9.A.2
Packet Pg. 293 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Zartico: Visitor Insights | Spending and HHI
7
ParadiseAdv.com
9.A.2
Packet Pg. 294 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Zartico: Visitor Insights | Website
8
ParadiseAdv.com
9.A.2
Packet Pg. 295 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Zartico: Visitor Insights | Market Index Over Time
9
ParadiseAdv.com
The Market Index looks at the relationship between website traffic, destination visitation, and visitor spending from those
origin markets. All data values scaled 0-100 with 100 being the top value in any category. The individual components are
averaged together (simple average) to create the Index. Your home market DMA is excluded from this insight.
9.A.2
Packet Pg. 296 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Zartico: Visitor Insights | Visitor Economy Index Over Time
10
ParadiseAdv.com
The Visitor Economy Index measures the year-over-year percent change across several data sources and combines them
to give you a clearer view of how your destinations tourism economy is doing compared to the same month in the
previous year. Anything above 0% means that month's performance is ahead of the previous year. Anything below 0%
indicates that months performance is below the previous year. Data inputs include: visitor device count (Near), visitor
cardholder count (Affinity), visitor cardholder spend (Affinity) monthly hotel demand or occupancy (STR) IF you subscribe,
and short-term lodging revenue or ADR (AirDNA) IF you subscribe.
9.A.2
Packet Pg. 297 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
11
2
Social Media
9.A.2
Packet Pg. 298 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
12
Social Media (Organic) - Summary
●Implemented annual content strategy across all social
media platforms.
●Conducted day-to-day operations, including but not
limited to content creation, content curation, and
reporting/analysis, etc.
●Completed the April 2024 content calendars to be
shared across social media platforms.
●Established Facebook LIVE and Instagram Story topics
for Client to implement in April 2024.
●Supported Client in community management, social
listening, optimization, and reporting/analysis, etc.
ParadiseAdv.com
9.A.2
Packet Pg. 299 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Organic Social | Facebook
13
+296 Net Follower Growth
59,288 Followers
6.7K Engagement
46% Decrease
3.2MM Impressions
32.8% Decrease
●The decrease in engagement and impressions this month can be attributed to several factors. With the conclusion of the
season, there are fewer signature events taking place, resulting in decreased interest in our monthly event roundup.
Additionally, there seems to be a sense of fatigue surrounding the types of content we've been sharing. To address this,
we plan to diversify our content strategy by incorporating articles and exploring new content focuses.
●The top performing posts were Tin City, Earth Day, and Marco Island Shelling.
9.A.2
Packet Pg. 300 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Organic Social | Instagram
14
20,867 Followers
5.9K Engagement
5.9MM Impressions
+284 Net Follower Growth
195% Increase
18.7% Increase
●In April , our Instagram metrics saw an increase almost all categories, a direct result of the improved content quality,
collaborations with partners, and optimized posting schedule.
●Although the number of video views is high there was a decrease due to a viral video in the previous month garnering
403K views alone.
●The top performing posts were a Beach focus reel, the Little Bar Stone Crab Reel, and a Wedding Park Bike image.
228K Video Views
50.6% Decrease
9.A.2
Packet Pg. 301 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Content Captures
During the month of April we captured content for our NTTW Video Series.
9.A.2
Packet Pg. 302 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
Content Captures 9.A.2
Packet Pg. 303 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
17
3
Email
9.A.2
Packet Pg. 304 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com18
Email | Consumer E-Scapes
Topic: Activities
Subject Line: Florida’s Paradise Coast Means
Adventure
Most-Clicked Link: Live Beach Cam Open Rate CTO RateRecipients
28.11 4.95%54,604
9.A.2
Packet Pg. 305 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
Email | Meetings E-Scapes
Subject Line: Team Building Begins on
Florida’s Paradise Coast
Most-Clicked Link: Header Logo Open Rate CTO RateRecipients
6.3%19.5%79,742
Subscriber List 4,742 / Paid List 75.000
19
9.A.2
Packet Pg. 306 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
Email | Subscribers
New subscribers are collected from ParadiseCoast.com, then
manually imported and organized.
Unsubscribes, Hard Bounces (inactive addresses), and Spam marks
are automatically removed.
Note: Most months we do not receive new sign-ups for the Meetings
list. A negative net change is due to unsubscribes, spam marks, and
hard bounces that are often due to deactivated email addresses
when a subscriber leaves their company.
Meetings List
4,742
Consumer List
54,604
Net Change
(this month)
-136
Net Change
(this month)
251
20
9.A.2
Packet Pg. 307 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
21
4
Media Review
9.A.2
Packet Pg. 308 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
22
Media | Performance
April Performance Highlights:
●Total Estimated Digital Spend: $127,571
●Total Impressions: 4,491,642
●Total Clicks to Site: 32,545
●CTR: 0.72%
○As campaigns mature, the CTR is consistently increasing since January,
up 9 percentage points from last month and more than 9x benchmark
●Total Completed Video Views: 219,335
●VCR: 70.3%
Top performing media partners for April across all consumer campaigns:
●Once again, Wedding Trade Desk, from the Weddings Campaign, with an
extremely strong 12.3%
●From the Always On Campaign, Expedia was the top performer, with a 0.27%
CTR.
Industry Benchmarks: CTR: 0.08% VCR: 70%
In April we had nine (9) campaigns running: Always On, Spring/Summer, Arts &
Culture, Meetings, Travel Trade, Weddings, Canada, Germany, and UK campaigns.
9.A.2
Packet Pg. 309 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
23
Media | Creative
Top Banner Creative Set(s):
●The top creative set for April across all campaigns was from the Arts &
Culture campaign at a 0.23%.
Industry Benchmarks: CTR: 0.08% VCR: 70%
Top Video:
●In April, both the :30 and :15 version of If Only were running, and this
month the :15 outperformed the shorter version, with a 71.5% VCR.
9.A.2
Packet Pg. 310 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
24
Media | Meetings Performance
24
This month the Meetings Campaign performed extremely well with four (4) media partners plus LinkedIn
in-market, with the goal of driving visits to https://www.paradisecoast.com/meetings
●GroundTruth
○Geo-fencing campaign targeting (and retargeting) attendees of Global Meeting &
Incentive Travel Exchange in Orlando, held 4/7-4/10
●Engagement Marketing
○Retargeting banners of those who received the eblast that went out on 4/10, targeted
to Small Meeting Planners with messaging around unique venues/team building
●AKI Technologies (top performing partner)
○Personalized ads served to both c-suite decision makers, and meeting planners, at
specific moments throughout their day
Total Impressions: 674,484
Total Clicks to Meetings site from digital media: 14,668
Overall CTR 2.17% (up considerably from previous month and 27x benchmark)
●LinkedIn
○Total Impressions Served: 66,639
○Total Click to site from LinkedIn: 406
○CTR: 0.61%
○LinkedIn Platform Benchmark CTR: 0.44%
9.A.2
Packet Pg. 311 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
25
Media | Performance by Campaign
Industry Benchmarks: CTR: 0.08% VCR: 70%
Top Performing Campaigns in April based on CTR:
●Weddings
●Canada
9.A.2
Packet Pg. 312 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
26
Paid Search | Performance
Google Paid Search - April 2024 Top Performing Ad Based Off CTR
●Impressions: 251,463
●Clicks: 20,323
●Avg. CTR: 8.08%
●Avg. CPC: $0.46
Campaigns in Market in April:
●Always On In-state
●Always On Out-of-state
●Weddings
●Stone Crab
●Meetings
●UK Campaign
●Germany Campaign
●Spanish Campaign
●Canada Campaign
Top Performing CTR Campaign:
Weddings FY24 with a strong CTR of 14.67%CTR Industry benchmark: 4%
CPC Industry benchmark: $1.35
9.A.2
Packet Pg. 313 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
27
Paid Search | Performance
Breakdown Of PPC Campaign Performance
Campaign Impressions Clicks CTR Avg. CPC
Weddings 10,059 1,476 14,67%$0.45
Always On
out-of-state
59,835 5,774 9.65%$0.55
Canada 10,223 930 9.10%$0.65
Meetings 5,902 509 8.62%$1.31
UK 5,894 467 7.92%$0.79
Spanish 104,627 7,803 7.46%$0.26
Always On in-state 37,767 2,714 7.19%$0.50
Stone Crab 2,687 178 6.62%$0.51
Germany 14,469 472 3.26%$0.76
CPC Industry benchmark: $1.35 I CTR Industry benchmark: 4%
9.A.2
Packet Pg. 314 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
28
Paid Social | Facebook/Instagram Performance
28
In April, the Always On, Weddings, Stone Crab, Arts & Culture, Canada, UK, and
Germany campaigns continued to run - with the UK and Germany campaigns
ending 4/7/24. In addition to these seven campaigns, the Spanish campaign
was also launched 4/30/24. We are still seeing very strong metrics across the
board, with all campaigns exceeding the industry benchmark CTR of 0.9%. We
also saw more than 7.4 million impressions this month. We will continue to
monitor for optimization opportunities.
Results:
●Impressions: 7,472,839
●Post Engagements: 124,206
●Clicks: 51,251
●CTR
○Always On: 2.85%
■17% decrease over March
○Weddings: 4.63%
■1% increase from March
○Stone Crab: 7.19%
■10% decrease over March
○Arts & Culture: 6.98%
■4% increase over March
○UK: 3.40%
■9% increase over March
○Germany: 3.18%
■16% decrease over March
○Canada: 4.03%
■5% decrease over March
*Travel industry benchmark: 0.9%
Top Performing Posts
Awareness
Impressions: 2,699,209
Traffic
Clicks: 6,044
9.A.2
Packet Pg. 315 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
2929
Paid Social | Pinterest Performance
Top Performing Evergreen Creative:
In April, both the Evergreen Always On and Weddings campaigns
continued to run. With click-through-rates being down for the second month
in a row, we recommend refreshing Creative for both campaigns. Top
performing Creative remained the same this month.
We will continue to monitor for optimization opportunities.
Results:
●Impressions: 739,258
●Clicks: 6,411
●Evergreen CTR: 0.54%
○24% decrease over March
●Weddings CTR: 1.47%
○21% decrease over March
●* Benchmark: 0.3%
Top Performing Weddings Creative:
9.A.2
Packet Pg. 316 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
30
Digital Media ROAS | April
From those exposed to digital advertising in April:
●Adara Impact shows $126,386 in hotel revenue.
●Expedia shows $925,749 in hotel and vacation rental revenue.
●Total Revenue from those exposed to digital advertising in April = $1,052,135
●We spent $74,825 in digital advertising in April
April ROAS = 14X Return on Ad Spend
9.A.2
Packet Pg. 317 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
31
5
Digital Media
Insights*
9.A.2
Packet Pg. 318 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
32
Expedia | Economic Impact & Insights, US Domestic
In April we had four (4) Expedia campaigns running: US domestic in our Always On Campaign, then also Canada, UK, and
Germany. We will break out each campaign on a separate slide. Below and on the following pages are the April results, from
those exposed to Florida’s Paradise Coast advertising on Expedia (Expedia, VRBO, and Hotels.com).
In April, Expedia Group showed the following results from those exposed to our advertising:
●The advertising directly drove 1,763 room nights (690 hotel room nights and 1,073 vacation rental nights) for a total
gross bookings of $772,200.
●The largest share of bookings came from VRBO ($504,000) with Expedia second ($214K))
●That $772,200 in gross bookings made for a 85.9 Return on Ad Spend
●313 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $254.
●The largest percentage (31.2%) booked within the week before travel, with only 15% booking 90+ days out. As we get
later into the Spring we see trending towards more last minute bookings than we saw earlier in the year
9.A.2
Packet Pg. 319 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
33
Expedia | Economic Impact & Insights, US Domestic
Flights booked on Expedia from those exposed to advertising
Not many changes in the top 10 markets from
March, other than seeing Seattle make the list.
9.A.2
Packet Pg. 320 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
34
Expedia | Economic Impact & Insights, Canada
This is the first full month of reporting from the Canada campaign, which ran on Expedia and VRBO.ca.
In April, Expedia Group showed the following results from those exposed to our advertising in Ontario:
●The advertising directly drove 258 room nights (58 hotel room nights and 200 vacation rental nights) for a total gross
bookings of $149,800
●The largest share of bookings came from VRBO ($83K) with Expedia second ($67K)
●That $149,800 in gross bookings made for a 32.2 Return on Ad Spend
●192 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $291 with most
bookings out of Toronto Pearson.
●The largest percentage (30%) booked within 2 weeks prior to travel, interesting for an international market. But a large
percentage (24.2%) also booked 90+ days out.
9.A.2
Packet Pg. 321 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
35
Expedia | Economic Impact & Insights, UK
The UK campaign started on 2/28 and ran through 4/7. Below is the end of campaign reporting from our first campaign with
Expedia to UK residents. The UK campaign ran on Expedia and HomeAway, which is UK’s version of VRBO.
Expedia Group showed the following results from those UK residents exposed to our advertising:
●The advertising directly drove 179 room nights (30 hotel room nights and 149 vacation rental nights) for a total gross
bookings of $71,000.
●The largest share of bookings came from HomeAway ($59,000).
●Thegross bookings made for a final 8.2 return on Ad Spend.
●4 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $674.
●All flights showing were from Heathrow.
●Fifty-nine percent (59%) booked 90+ days from travel dates.
9.A.2
Packet Pg. 322 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
36
Expedia | Economic Impact & Insights, Germany
The Germany campaign started on 2/29 and ran through 4/7. Below is the end-of-campaign reporting from Germany and our
first campaign with Expedia to German residents. The Germany campaign ran on Expedia and fewo.direkt.de which is
Germany’s version of VRBO.
Expedia Group showed the following results from those in Germany exposed to our advertising:
●The advertising directly drove 31 room nights (16 hotel and 15 VR nights) for a total gross bookings of $38,900.
●The largest share of bookings came from Expedia.
●The gross bookings made for a final 8.7 return on ad spend.
●28 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $1,203.
●The majority of the gross bookings were bought from Frankfurt, with Berlin second.
●More than fifty-one percent (51.6%) booked 90+ days from travel dates.
9.A.2
Packet Pg. 323 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
35
Adara IMPACT | Economic Impact & Insights
Observed Data - April
Enriched Data - April
NOTE: Hotel Revenue can show both Observed (direct partner data from those exposed
to advertising) and Enriched Data, which uses IMPACT Plus methodology that takes
Adara’s travel partner data and calculates it to include STR Census and Occupancy data
to give a more complete market visibility.
From those exposed to any of our digital advertising, Impact measured the following economic impact.
9.A.2
Packet Pg. 324 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
36
Adara IMPACT | Economic Impact & Insights
●The percentage of
family travel
continues to grow as
we get into the
Spring/Summer
months, up 8 %
points from March.
The hotel trip planning window -
from booking to arrival -
lengthened from 33 to 41.1 days
this month.
Travelers were booking their hotel
stays and their flights about 5-6
weeks prior to arrival, both longer
than in March
9.A.2
Packet Pg. 325 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
37
Adara IMPACT | Economic Impact & Insights
Top Markets for Hotels and Flights
Hotel Markets (left chart)
In April we continue to see a
real shift to showing more drive
markets of Florida and for hotel
bookings.
Flight Markets (right chart)
There were virtually no change
in the flight markets from March
to April
9.A.2
Packet Pg. 326 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
ParadiseAdv.com
40
Top Media Partners in April Driving Searches, Booking and Revenue
Adara IMPACT | Economic Impact & Insights 9.A.2
Packet Pg. 327 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
2024THANK YOU
41
9.A.2
Packet Pg. 328 Attachment: Paradise Adv. CCT _ April 2024 _ Monthly Report
DATE: May 13, 2024
TO: Jay Tusa, Sandra Rios
Naples, Marco Island, Everglades CVB
FROM: Mackenzie Comerer, Brittany Chapman, Erin Murphy
Lou Hammond Group
CC: Lou Hammond
RE: April 2024 TDC Report
Following is a summary of services conducted by Lou Hammond Group on behalf of the Naples, Marco
Island, Everglades CVB during April 2024.
1) UPCOMING STRATEGIC INITIATIVES
Agency continued to liaise with media across a variety of topics and verticals to secure ongoing
coverage of Naples, Marco Island and the Everglades.
2) MEDIA HIGHLIGHTS
Travel Daily Media
Online
April 4, 2024
UVM: 72,553
Ad Value: $649.44
Irish Travel Trade
Online
April 4, 2024
UVM: 19,723
Ad Value: $63.87
Women’s Health
Online
April 13, 2024
UVM: 18,587,241
Ad Value: $3,958,281.98
AOL
Online
April 13, 2024
UVM: 21,037,345
Ad Value: $223,580.13
Yahoo! Life
9.A.3
Packet Pg. 329 Attachment: Lou Hammond April 2024 TDC Report (29100 : Marketing Partner Reports)
Online
April 13, 2024
UVM: 423,927,409
Ad Value: $243,758.26
Time Out
Online
April 15, 2024
UVM: 18,891,051
Ad Value: $174,742.22
Miami Herald
Online
April 22, 2024
UVM: 10,262,049
Ad Value: $55,254.21
MSN
Online
April 22, 2024
UVM: 148,979,623
Ad Value: $1,225,192.97
TOTALS
Media Impressions: 641,776,994
Media Value: $5,881,523.08
3) MEDIA VISITS
Completed
• Lauren Finney Harden, Simply Buckhead: April 7 – 10, 2024
• VISIT FLORIDA Canada FAM: April 22 – 24, 2024
4) PROJECTS/MEDIA OUTREACH
Written Materials
• What’s New Q2
o LHG pitched nationally
• Terry Ward, Essentialist
o LHG provided suggestions for multi-day feature on Naples
• VISIT FLORIDA Editorial Leads
o What’s New Summer 2024
o Sundowner Spots
• Pickleball in Paradise
o Agency distributed pitch nationally
• Kellie Walton, Freelance
o LHG submitted The Baker Museum for Southern Museums round-up inclusion
• Individual media visit invites
o Distributed media invites to destination.
9.A.3
Packet Pg. 330 Attachment: Lou Hammond April 2024 TDC Report (29100 : Marketing Partner Reports)
Media Relations
• Susan Trainor, Destinations Florida
o Secured feature on Jay Tusa regarding appointment as Tourism Director
• Terry Ward, TIME
o LHG submitted The Ritz-Carlton, Naples and The Great Wolf Lodge to TIME’s Greatest
List 2024
• Fielding requests following What’s New and Pickleball in Paradise pitches
Projects
• U.S. Travel’s IPW – Los Angeles (May 4 – 6)
o LHG attending on behalf of CVB. Made appointment requests and drafted talking points
for one-on-one media appointments during Media Marketplace on Sunday, May 5.
5) PARTNER COMMUNICATIONS
Partner Newsletter
• Agency assisted in creation of monthly CoastLines Newsletter and deployment to partners on
April 29.
6) GENERAL ACTIVITIES
• Agency participated in integrated Client conference calls, providing agendas and call reports
• Agency updated LHG Instagram, Twitter and Facebook with Client releases and news
• Agency provided Client with relevant media clips
• Agency monitored for destination media coverage
###
9.A.3
Packet Pg. 331 Attachment: Lou Hammond April 2024 TDC Report (29100 : Marketing Partner Reports)
Miles Partnership Website Analytics
April 2024
9.A.4
Packet Pg. 332 Attachment: Miles Media NAPL_04_2024 - Website Reporting
2 PARADISECOAST.COM
9.A.4
Packet Pg. 333 Attachment: Miles Media NAPL_04_2024 - Website Reporting
3 PARADISECOAST.COM
TRAFFIC OVER TIME
9.A.4
Packet Pg. 334 Attachment: Miles Media NAPL_04_2024 - Website Reporting
TOP PAGES ACROSS ALL TRAFFIC TYPES
4
1.Homepage 25,877 views
2.Beaches landing page 11,833 views
3.Meetings landing page 9,778 views
4.Spanish landing page 9,017 views
5.Weddings landing page 8,338 views
6.Events landing page 7,378 views
7.Things to Do landing page 5,512 views
8.Marco Island landing page 4,554 views
9.Outdoors landing page 3,000 views
10.German landing page 2,404 views
PARADISECOAST.COM
9.A.4
Packet Pg. 335 Attachment: Miles Media NAPL_04_2024 - Website Reporting
TOP LOCATIONS
5
Top Cities
1.(not set)11,502 sessions
2.Ashburn 10,318 sessions
3.Miami 6,952 sessions
4.St. Louis 5,662 sessions
5.New York 4,747 sessions
PARADISECOAST.COM
Top Regions
1.Florida 32,902 sessions
2.Virginia 11,893 sessions
3.Georgia 7,122 sessions
4.New York 6,940 sessions
5.Missouri 6,415 sessions
9.A.4
Packet Pg. 336 Attachment: Miles Media NAPL_04_2024 - Website Reporting
6 PARADISECOAST.COM
EVENTS –GOAL COMPLETIONS
•Enews Signup: 439
•Guide Order: 190
•Deals Views: 1,488
•Hotels & Rentals Listing Views: 20,287
•Ebook Views: 33
•Partner Referrals: 2,829
9.A.4
Packet Pg. 337 Attachment: Miles Media NAPL_04_2024 - Website Reporting
7 PARADISECOAST.COM
DEFINITIONS
MoM: Month over Month
YoY: Year over Year
9.A.4
Packet Pg. 338 Attachment: Miles Media NAPL_04_2024 - Website Reporting
THANK YOU
8
9.A.4
Packet Pg. 339 Attachment: Miles Media NAPL_04_2024 - Website Reporting
PARADISE COAST SPORTS COMPLEX
Paradise Coast Sports Complex (PCSC)
TDC Report
Q2 Report FY 23-24
9.A.5
Packet Pg. 340 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
Q2 RECAP SPORTS EVENTS
Jan: Steps "XPO" Lacrosse
Jan: College Properties "Soccer and Lacrosse Masters"
Jan: Tournament Success Group "Paradise Cup" Soccer
Jan/Feb: CCPS Middle School Soccer Tournament and Finals Soccer
Feb: Tournament Success Group "Weston Cup" Soccer
Feb: Dynamic Sports Management "Winter Classic" Lacrosse
Feb: Dynamic Sports Management "Southwest Florida Shoot Out" Lacrosse
Mar: Play MARS "Turf Wars" Kickball
Mar: Humane Society "Run for a PAWS" 5k
Mar: Trilogy "Spring Break Training" Lacrosse
Mar: Paradise Coast Sports Complex "Shamrock Showdown" Lacrosse
9.A.5
Packet Pg. 341 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
Q2 RECAP OTHER EVENTS
Jan/Feb/Mar: Legends Concert Series
Jan/Feb/Mar: Movies in Paradise
Jan: Associate Leadership Collier Event
Jan: Collier County Parks and Recreation ActiveNet Training
Jan: FC Naples Announcement and Fan Fest
Feb: Naples MotoFest Carshow
Feb: Shy Wolf "Wolf Stock" Music and Craft Beer Event
Feb: FOCCM "Jazz on the Lawn"
Feb: Paradise Coast Sports Complex "SuperBowl Watch Party"
Mar: Naples Dealers Customer Appreciation St Patrick's Day Party
Mar: Paradise Coast Sports Complex "Easter Egg-Stravaganza"
9.A.5
Packet Pg. 342 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
Q2 2023-2024 FINANCIALS
Revenue
•Actual $792,011 ($61,098 over budget)
•March 2nd highest revenue month on record
COGS
•Actual $243,693 ($51,381 under budget)
•2023 $314,922
•Gross profit $548,318 ($112,478 over budget)
Expense Snapshot
•Actual $377,625 ($9,938 under budget)
•NOI of $168,693 ($122,417 over budget)
9.A.5
Packet Pg. 343 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
YEAR TO DATE 2023-2024 FINANCIALS
Revenue
•Actual $1,752,746 ($342,530 over budget)
COGS
•Actual $619,560 ($30,396 under budget)
•Gross profit $1,133,187 ($372,926 over budget)
Expense Snapshot
•Actual $795,699 ($42,487 over budget)
•NOI of $377,488 ($330,440 over budget)
9.A.5
Packet Pg. 344 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
PROJECTIONS
Revenue
•$730,913
Tracking to be 70% of annual revenue by the end of Q2
ACTUAL 71% OF ANNUAL REVENUE
COGS
•$297,074
Tracking to be 91% of annual COGS by the end of Q2
ACTUAL 61% OF ANNUAL COGS
Expense Snapshot
•$387,563
+/- within 5% of budget by the end of Q2
ACTUAL 5.6% OVER EXPENSE
9.A.5
Packet Pg. 345 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
UPCOMING EVENTS Q3
Apr: Pop Warner Spring Football and Cheer
Apr: Kick Off Soccer "Spring Shoot Out"
Apr: Tournament Success Group "South Florida Cup" Soccer
May: FHSAA State Lacrosse Championship Tournament
Jun: Triple Threat Elite Lacrosse
Jun: Nike Skills Camp Football
Jun: 3v3 Live Soccer Tournament
Jun: FBU "Top Gun"
9.A.5
Packet Pg. 346 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
Q3 PROJECTIONS
Revenue
•$553,031
Tracking to be 92% of annual revenue by the end of Q3
COGS
•$175,000
Tracking to be 79% of annual COGS by the end of Q3
Expense Snapshot
•$378,034
+/- within 78% of budget by the end of Q3
9.A.5
Packet Pg. 347 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
Q2 ON-SITE FOOT TRAFFIC
Increased Trilogy attendance &
Eggstravaganza fell in March
No Ocean City LAX in 2024
2023 Jan. Total Foot Traffic: 28,271
2024 Jan. Total Foot Traffic: 20,775 2023 Feb. Total Foot Traffic: 40,436
2024 Feb. Total Foot Traffic: 70,069
2023 Mar. Total Foot Traffic: 12,284
2024 Mar. Total Foot Traffic: 31,637
2023 Quarterly Total Foot Traffic: 80,991
2024 Quarterly Total Foot Traffic: 122,481
Increased attendance for Weston Cup
& Winter LAX Classic
9.A.5
Packet Pg. 348 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
MARCH 2024 ONLINE TRAFFIC
Total Viewed Pages:
March 2024
Sessions: 13,976
March 2023
Pageviews:16,946
Google Searches:
March 2024
Search: 4,724
VS.March 2023
Search:3,227
New Visitors:
March 2024
Search: 9,723
VS.March 2023
Search:7,174
Google My Business
PCSC Profile
Interactions:1,217
PCSC Profile
Views:7,752
PCSC Profile
Searches:4,724
Cove Profile
Interactions:240
Views:5,559
Searches:2,798
Factory Profile
Interactions:141
Views:521
Searches:131
Facebook
Monthly Posts:56
Facebook Reach:107,300
Facebook Visits:6,900
Paid Reach:2,106 Impress:4,807
Page Likes:8,510 (UP +173)
Total Followers: 10,407 (UP +395)
Linked In
Followers:360 (UP +105)
E-Newsletter
Four March Newsletters sent to total
of 24,617 Subscribers
44.75%Avg. Open Rate
2.32%Avg. Click Rate
Instagram
Posts This Month: 16
Total Posts: 1,438
Total Followers: 5,101 (UP +333)
X (Twitter)
Tweets This Month:18
Total Posts:2,233
Tweet Impressions:4,111
Total Followers:1,177 (UP +44)
9.A.5
Packet Pg. 349 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
JAN. - MAR. 2024 MEDIA PROMOTIONS
January 17, 2024
NBC-2
USL Naples
February 24, 2024
NBC-2
SWFL Shootout
9.A.5
Packet Pg. 350 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
THANK YOU!
9.A.5
Packet Pg. 351 Attachment: SFC presentation 2nd Quarter 23-24 TDC - Jan-Mar (29100 : Marketing Partner
VISITATION
April 2024
9.A.6
Packet Pg. 352 Attachment: 4.24 CC Museums TDC Report CORRECTED (29100 : Marketing Partner
April 2023 April 2024Collier Museum at Government Center 1,172 1,020Immokalee Pioneer Museumat Roberts Ranch 424 573Marco Island Historical Museum 2,120 1,821Museum of the Everglades 1,712 1,529Naples Depot Museum 0 857TOTAL5,428 5,800Outreach: Educational 57 36Outreach: Marketing 274
5,800 TOTAL VISITORS IN APRIL
9.A.6
Packet Pg. 353 Attachment: 4.24 CC Museums TDC Report CORRECTED (29100 : Marketing Partner
Where are you from?
Full-time Collier Resident14%
Part-time Collier Resident14%
Florida resident (not Collier County)14%
US resident (not Florida)53%
International5%
9.A.6
Packet Pg. 354 Attachment: 4.24 CC Museums TDC Report CORRECTED (29100 : Marketing Partner
How did you hear about us?
11
12
15
15
26
28
89
0 10 20 30 40 50 60 70 80 90 100
Social Media
Advertisement
Newspaper or Magazine Feature
Brochure or Flyer
Web Search
Other
Word of Mouth
9.A.6
Packet Pg. 355 Attachment: 4.24 CC Museums TDC Report CORRECTED (29100 : Marketing Partner
Please explain why you would or would not
recommend this museum to others.
Well designed exhibits with excellent information. I learned a lot about southern Florida's history that I never knew before friendly and helpful staff I would come here again
Our visit to the museum was on of the highlights of our time in Everglade City. We were extremely impressed with the presentation of the exhibits, in particular, the emphasis on Native American history in the written narratives of exhibits… Thank you.i loved connecting to the history of this area. i really appreciated the exhibit about indigenous peoples in the entrance!Both permanent and special exhibitions were interesting and educational. The staff at the reception was very friendly and extremely helpful.Excellent! Very knowledgeable and friendly staff! Fun to learn about sw Florida and its history! Thanks!!!!Wonderful. The more I learn about this area, the more I love it.Very friendly and informative staff, great exhibit. I learned something today. Thanks.Very entertaining and just amazed with the volunteersgreat -always learn something new Really informative and heart warming and inspiring
9.A.6
Packet Pg. 356 Attachment: 4.24 CC Museums TDC Report CORRECTED (29100 : Marketing Partner
Customer Satisfaction
AVERAGE MAXIMUMPlease rate your overall experience with this Museum.4.89 5.0How satisfied were you with the service you received?4.88 5.0How likely are you to recommend this Museum to a friend or colleague?9.65 10.0
9.A.6
Packet Pg. 357 Attachment: 4.24 CC Museums TDC Report CORRECTED (29100 : Marketing Partner
How likely are you to recommend this Museum to a
friend or colleague?
4% (3)7% (13)89% (152)
0%10%20%30%40%50%60%70%80%90%100%
Detractor Passive Promoter
9.A.6
Packet Pg. 358 Attachment: 4.24 CC Museums TDC Report CORRECTED (29100 : Marketing Partner
Current
Exhibits
9.A.6
Packet Pg. 359 Attachment: 4.24 CC Museums TDC Report CORRECTED (29100 : Marketing Partner
Swamp Angels:
A History of Mosquitoes and Mosquito Control
For thousands of years,mosquitoes and thediseasestheycarryhaveinfluencedhistoricaleventsaroundtheworld—giving tinymosquitoesagiantimpactonourhistory.Explorers,soldiers,and residents ofsouthwestFloridahavebeenbattlingthese“swamp angels”since humans stepped on thepeninsula.Over 40 species live in CollierCounty,and controlling the pests has been aseriousindustryforover70years.Althoughthetraditionaldiseasesfrommosquitoessuchasmalaria,yellow fever,and dengue feverhavelargelybeeneliminatedhere,newdangerssuchasZikaandWestNileViruscontinuetothreatenourpopulation.
Immokalee Pioneer Museum
May 7 – June 29, 2024
9.A.6
Packet Pg. 360 Attachment: 4.24 CC Museums TDC Report CORRECTED (29100 : Marketing Partner
Thank You for Your Service —
A Salute to Everglades Veterans
Every year Museum of the Everglades collaborates with our local school – the last K-12 public school on a single campus in the state of Florida – to create an exhibit that celebrates a specific aspect of this unique community. Students submit artwork, photos, videos, stories, interviews and more to help us share a part of the character and history of the area with visitors from around the world. This year we have challenged the students to celebrate military veterans from the greater Everglades City area. This includes historic figures from the region’s storied past, family members, ancestors, and those who recently served or are still deployed. Our goal is to recognize as many veterans from the area as we can and salute their service to our country with creative, artistic, and literary tributes composed by our local students. The exhibit will be augmented with historic information about the area’s contributions to our country’s armed conflicts in both natural resources and manpower. Thousands of board feet of bald cypress were logged for the building of Navy vessels during WWII, and many local fishing vessels were commandeered and repurposed as patrol boats to protect coastal waters. Men and women from Everglades, Chokoloskee and Ochopee have served in nearly every military action since the Civil War, and profiles of hometown heroes like Peg and Totch Brown (both Bronze Star recipients during WWII) will be prominently featured.
Museum of the Everglades
May 14 to September 14, 2024
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Collier Employee Art Show Exhibit
Wallace Stevens is known to us today as an American poet who won the National Book Award, a Frost Medal, and a Pulitzer Prize. But to the people in his day -to-day work life, he was just another insurance executive at The Hartford. Is the person in the cubicle next to mine a secret Picasso? Collier County employees are dedicated public servants, but they have many other talents as well. Join us for the Creative Collier Employee Art Exhibition and discover the unknown abilities of the people who keep our County running.
Collier Museum at Government Center
June 8 to October 5, 2024
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Holiday Traditions
in Florida
From Christmas Island Style to Swamp Buggy Races, Southwest Floridians either put their own spin on a holiday or fashion a holiday to suit our unique environment and culture. This exhibit will feature the Museum of Florida History’s exhibit, Holiday Traditions in Florida, and supplement it with material from our collections to celebrate what makes Collier County and Florida unique. Come celebrate with us!
Marco Island Historical Museum
June 11 – September 21, 2024
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Events: For additional details please visit CollierMuseums.com
Third Thursday:
Observing Juneteenth:
More Black History of Everglades City June 20 | 2:00 pm-3:00 pmMuseum of the Everglades
Summer Mango Fest!June 22 | 10:00 am-1:00 pmImmokalee Pioneer Museum
Second Tuesday Lecture:
Burmese Pythons: Research and Removal Efforts in
Southwest Florida and What You Can Do to Help July 9 | 2:00 pm-3:00 pmCollier Museum at Government Center
Ice Cream Social Family DayJuly 13| 10:00 am-1:00 pmCollier Museum at Government Center
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06/18/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 10.A
Doc ID: 29101
Item Summary: Tourism Staff Reports
Meeting Date: 06/18/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
06/07/2024 10:01 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
06/07/2024 10:01 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 06/07/2024 10:01 AM
Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 06/07/2024 10:10 AM
Tourism John Melleky Tourism Review Completed 06/07/2024 2:25 PM
Office of Management and Budget Christopher Johnson OMB Completed 06/10/2024 10:13 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 06/10/2024 11:25 AM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
06/10/2024 8:24 PM
Tourism Sandra Rios Tourism Review Completed 06/11/2024 4:12 PM
Tourism Jay Tusa Tourism Director Review Completed 06/12/2024 9:58 AM
Tourism Jay Tusa Tourism Director Review Completed 06/13/2024 10:46 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/13/2024 11:54 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 06/13/2024 2:56 PM
County Manager's Office Ed Finn Deputy County Manager Completed 06/14/2024 12:33 PM
Tourist Development Council Paul Beirnes Meeting Pending 06/18/2024 9:00 AM
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TDC Collier County - Meeting date: June 18, 2024
STAFF REPORTS
The following is a report encapsulating the staff activity for the time
period April 1-30, 2024.
This detailed report contains activities, actions, recaps and actionable
learning by focus disciplines.
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TABLE OF CONTENTS
Page(s)
1. Staff Topline Activities -- 3-4
2. Arts & Culture -- 5-6
3. Group Meetings -- 7-8
4. Midwest Sales -- 9-11
5. Specialty Markets -- 12
6. PR & Communications -- 13-14
7. Social & Digital Media - - 15
8. Travel Trade -- 16-17
9. International Sales -- 18-20
(UK/Ireland)
10. International Sales -- 21-23
(Germany)
11. Sports Complex -- 24-26
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STAFF TOPLINE ACTIVITIES
ARTS & CULTURE
• Began the process of orientation and determining future division project oversight with the
new Director.
• Developed overview and updated applications to prepare for the new Arts and Culture
Grants cycle.
GROUP MEETINGS
• Attended Prevue Meetings’ Incentive Evolution with one-on-one appointments with 31
incentive planners.
• We conducted three client site visits for future meetings, and two hotel partners visits.
MID-WEST SALES
• 42 one-on-one presentations to meeting and incentive planners.
• 33 RFPS and 2 definite groups for 2024 (487 Room Nights).
SPECIALTY MARKETS
• Attended the Activity Director Tradeshow - an event for local attractions to showcase their
offerings to community and lifestyle directors from across Collier County and beyond. The
event brought to light that many attendees were previously unaware of the CVB's location
what we do and the extensive range of services it can offer not only to tourists but in county
residents as well.
• Small market meetings play a crucial role in sustaining Florida's Paradise Coast, driving
economic growth, and fostering community engagement.
PR & COMMUNICATIONS
• Earned media efforts for April 2024 resulted in 41,776,994 media impressions with a Media
Value of $5,881,523.08.
• Media highlights include placements in Travel Daily Media, Irish Travel Trade, Women’s
Health, AOL, Yahoo! Life, Time out, Miami Herald and MSN.
SOCIAL & DIGITAL MEDIA
• Conducted partner interviews for National Travel & Tourism Week.
• Provided Film Permitting services for Visit Florida.
LEISURE SALES
• Chicago travel advisors appreciated the opportunity to see us in person, as it allowed them to
forge stronger relationships and gain a deeper understanding of the destination and its new
offerings. The sales mission enhanced their ability to promote our destination more
effectively.
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UK & IRELAND
• Ocean Holidays tour operator training. Following negotiations to proactively add
Florida’s Paradise Coast into additional fly drive programs from the gate ways of
Orlando and Miami – we were the only destination to successfully achieve inclusion
in all five offerings. We hosted a virtual training for an estimated 30 sales agents
highlighting the properties included within the packages plus destination updates to
inspire the agents for further sales and booking into our region.
• News of Jay Tusa’s appointment as Tourism Director for Naples, Marco Island and the
Everglades CVB was published by four (4) trade media outlets and distributed in two (2) trade
media email newsletters with an earned value of $13,407 and total reach of 532 ,040. Plus
additional media coverage overall monthly earned value $21,244.
DIAMONDE
• Attendance at virtual " Knowledge Day USA" of Germany´s leading trade publication “fvw”,
April 11.
• Sales Trip to Zurich (Switzerland) and tour operator inhouse trainings, April 23-25.
SPORTS COMPLEX
• As part of the financial reporting for year to date, Paradise Coast Sports Complex has brought
in over 1.7 million in revenue. This is about a $343,000 improvement on the 2024 budget.
• The South Florida Cup, hosted at the end of April, was the largest tournament hosted at
Paradise Coast Sports Complex, to date with 291 teams. This event utilized three additional
locations including: North Collier Regional Park, Big Corkscrew Island Regional Park, and
Veteran’s Park.
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ARTS AND CULTURE
John Melleky – Arts and Culture Manager
April 1 – 30, 2024
TDT Grants and Other Grant Programs
• Prepared a “one sheet” on all aspects of the Arts and Culture Grants and an FAQ sheet for the
County Manager’s office.
• Reviewed the arts and grants program with the new Tourism Director – April 22.
• Met with Commissioner LoCastro about the Arts and Culture Grant program – April 22.
• Held a meeting with the team to discuss all the grant programs (beaches, beach parks, arts and
culture, and sports) to determine how to develop standardized procedures for all programs.
• Updated the online applications for grant categories C-2 - Non-County Museums and B –
Marketing for the FY 2024-2025 grant cycle.
• Reviewed financial reimbursement requests and completed follow-up with organizations as
needed.
TDT Grants Meetings
DATE ORGANIZATION
April 8, 2024 United Arts Collier
April 19, 2024 The Holocaust Museum, Marco Island Center for the Arts
General CVB Projects
• Attended various meetings regarding processes and procedures for the new Director.
• Completed the Department Budget for FY 2024-2025.
• Attended weekly meetings with the Deputy County Manager.
• Attended CHUBB Classic Recap meeting – April 8, 2024.
• Attended meetings with the following Tourism Department partners:
o Web Agency – April 9.
o PR Agency – April 2.
o Advertising Agency and Marketing Plan Creation – April 2, 10, 16, 17, 22, 24.
o Research Agency – April 11, 25.
o Zartico – April 29.
• Tourism Fulfillment Warehouse project
o Attended and ran negotiations with a new vendor – April 11.
o Updated new fee schedule and scope of services – April 17.
• Website Services RFP
o Answered RFP questions – April 11, 17.
• Financial Projects
o Attended the user testing for the new SAP HR Module – April 12.
o Set up and attended a meeting with the Clerk’s office regarding invoices for
international costs – April 16.
• Great Wolf Lodge Opening – April 16.
• Marketing Summit – attended staff meeting on the summit April 26.
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• FBU – attended contract review – April 30.
• USL – Introductory meeting – April 30.
¡ARTE VIVA! – Hispanic Art Festival
• Prepared materials and held a meeting with the organizations on April 24, 2024, to discuss
Season 3 of ¡ARTE VIVA!
• Approved advertising for Ravinia and a digital campaign for the Toronto Film Festival.
Outreach to Arts and Culture Organizations
Outreach to organizations includes meetings, introductions, and attending various arts and cultural
activities throughout the month.
DATE ORGANIZATION
April 2, 2024 Associate Leadership Collier – spoke at Arts Day
April 10, 2024 Meeting with Tammy DeCaro, artist
April 10, 2024 Marco Island Center Theatre, Love Letters
April 11, 2023 Artis—Naples, Marketing committee meeting
April 12, 2024 Unidos Latino Kitchen – attended opening event
April 13, 2024 Naples Art District 2nd Saturday event – World Art Day
April 16, 2024 United Arts Collier – exhibition at The Collective
April 24, 2024 Method and Concept – exhibition opening
April 26, 2024 Alamo Drafthouse - opening
April 27, 2024 Naples Art Institute – art show and photography exhibition
Gulfshore Opera - Turandot
April 30, 2024 Opera Naples – event for Ramon Tebar and season announcement
Upcoming Strategic Initiatives
• Open Arts and Culture Grant cycle for FY 2024-2025 and implement the review process.
• Develop a schedule of events for season 3 of ¡ARTE VIVA!
• Start the process for the Collier County Culture ads for all arts organizations.
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GROUP MEETINGS SALES REPORT
Lisa Chamberlain, CMP – Group Sales Manager
April 1 – 30, 2024
2023 2024
Number of Meeting Planner Contacts
75 in April 2023 62 (vs. 60 in March; 54 in February;
95 in January)
Number of RFP leads sent to hotel
partners
37 leads sent
43,922 potential room
nights
$26,248,245
Estimated Economic
impact
35 leads sent (vs. 43 in March; 39 in
February; 28 in January)
20.577 potential room nights (vs.
35,801 in March; 32,239 in
February; 15,210 in January)
$18,738,539 Estimated Economic
Impact (vs. $23,498,570 in March;
$23,495,447 in February;
$10,447,952 in January
Number of Groups booked
1 group booked
3 groups booked in April (vs. 0 in
March; 5 in February; 1 in January)
Total Room Nights/Econ. Impact for
Period booked
545 total room nights
booked (TRN)
$260,987 direct
spending EI;
1,572 TRN $934,302 direct spending
EI; (vs. 0 and $0 in March; 1,634
TRN $1,017,277 in February; 1,137
TRN; $735,697 in January)
Number of RFP Enhancement (RFPE)
Requests
1 April 2023
1 For Apr (vs 0 for March; 2 for
February 1 for January)
Number of RFPE’s to Contract
0 April 2023
2 for April (vs. 0 for March; 0 For
February; 0 for January)
Client Site Visits & FAM’S
0 April 2023
3 in April (0 in March; 0 in
February; 0 in January)
Hotel Partner Site Visits 10 in April 2023 1 in April (1 in March; 2 in February
vs. 2 in January; 3 in December)
Number of Shows Attended 0 in April 2023
1 in April (vs. 1 in March; 1 in
February; 2 in January; 0 in
December)
Events Attended / Sales Activity
• Prevue Meetings’ Incentive Evolution at Evermore Resort in Orlando, FL. – April 3-5.
• SW Florida’s Concierge & Guest Services Associations monthly meeting at The Revs Institute,
Naples, FL - April 8.
• Attended Tourist Development Council Meeting - April 16.
• Great Wolf Lodge South Florida Hard Hat Tour - April 18.
• Site visit with The International Energy Credit Association (IECA) for October 2024 at the JW
Marriott Marco Island - April 18.
• Vistar Site Visit and destination overview with Bree Friday & Hannah Schroepfer – The Ritz-
Carlton, Naples and JW Marriott Marco Island - April 23 & 24.
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• Meeting with new hotel partner, Marnie Amdor, Director of National Accounts with Naples
Grande Beach Resort - April 26.
• Client visit with Kelly Fuller, Meetings & Incentives Worldwide, for NewSouth Window Solutions
at Naples Grande - April 30.
• Planning upcoming Hotel DOS Strategic Planning Meeting - May 23.
• Continue to focus on the Incentive Meetings Market – our team recently attended Prevue
Meetings’ Incentive Evolution Summit, the GMITE Global Meeting & Incentive Travel Exchange
in Orlando in early April, as well as Incentive Live at the end of April.
• Connecting with and assisting meeting planners who have submitted leads directly and through
Cvent and other channels.
UPCOMING STRATEGIC INITIATIVES
• Reviewing upcoming travel calendar, including the Midwest market, and confirming events.
• Continue to focus on the Incentive Meetings Market – our team plans to attend Incentive
Research Foundation’s IRF Invitational at the end of May, and Meetings & Incentives’ M&I
Forum in Miami in June.
• Setting up Strategy Call with Paradise Advertising to discuss Organic Social Media Strategy for
LinkedIn Articles
• Continue to work with Paradise Advertising on social media content for LinkedIn posts to
highlight relevant educational content in my monthly posting.
LOOKING FORWARD
• April 3-5 – Prevue Meetings’ Incentive Evolution Summit, Orlando, FL.
• July 16-19 - FSAE Florida Society of Association Executives’ Annual, Orlando, FL .
• August 7-9 - Prevue Meetings’ Meet Well , Charlotte Harbor, FL.
• August 18-20 - Northstar Meetings’ Destination Southeast Point Clear, AL.
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GROUP MEETING SALES REPORT
Synergy-Connect - Midwest Reps
April 1 – 30, 2024
April 2023 April 2024
Number of Meeting Planner Contacts 65 200
Number of RFP leads sent 13 33
Number of Shows Attended 3 3
RFPS
Event Name Organization Contact Stat
e
Dates Total
Room
Nights
NTMA Annual Conference -
Spring 2027
NHS Global Events Liz Parisi IL March 19-24,
2027
568
NCM Associates 2005 -
Florida April 2026
Maritz Global Events Tami
Mazzola
MO April 17-23, 2026 79
SOA Board of Directors
Meeting March 2025
Society of Actuaries Megan
Lanning
IL March 8-9, 2025 119
Winfield United 2026
Leadership Conference
Prestige Global
Meetings/Land
O'Lakes
Allison
Feren
MN January 12-16,
2026
990
2025 National Training
Meeting
HelmsBriscoe Kim
Gillespie
MN February 28-
March 9, 2025
301
Melaleuca Quest 2025 ConferenceDirect Owen
Hamilton
ID February 2-9,
2025
1,136
American Family Insurance
All4One
Maritz Global Events Lisa Hart MO February 19-22,
2026
481
CK Canada Annual
Conference
HelmsBriscoe Dana King IL September 15-
19, 2024
118
CCCI-CRU Europe 2025 Arrowhead
Conferences
Beth Piatt IN February 19-22,
2025
142
Supply Chain Meeting Meetings &
Incentives
Beth
Morrow
IN January 11-15,
2026
1100
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Citizens COE 2026 Maritz Global Events Lisa Hart MO March 29-April
4, 2026
1093
National Council of Farmer
Cooperatives Annual Conf
HelmsBriscoe Jill Stone MO February 11-19,
2028
1471
2025 Westway President’s
Circle
HelmsBriscoe Lori Stickley OH March 21-26,
2025
109
Howard Hanna 2025 Top 100 Maritz Global Events Donald
Palmer
MO October 20-27,
2025
186
Howard Hanna 2025 Fall
Incentive
Maritz Global Events Donald
Palmer
MO October 2-13,
2025
1352
2026 US Services National
Meeting
Maritz Global Events Brandi Knob MO February 14-20,
2026
1465
Turf Holdings/TH Canada,
Weedman 2025
HelmsBriscoe Paul Flynn WI December 6-13,
2025
902
Boehringer Ingelheim’s
President’s Club, 2026
BI Worldwide Shay Farmer MN April 22-May 1,
2026
1803
Academy Annual Meeting M&I Worldwide Gail Sullivan WI February 17-19,
2025
1650
2025 Crayola National Sales
Meeting
HelmsBriscoe Debra
Ravenscraft
IL March 14-20,
2025
454
Osaic 2025 Optimum
Incentive (Definite at JW
Marriott)
Maritz Global Events Tish Lewis TN October 21-24,
2024
362
Elanco Board of Directors
February 2025
Elanco Michelle
Quick
IN February 17-20,
2025
70
Vistar 2025 Customer
Appreciation
ConferenceDirect Gayle
Rapoport
MN January 15-19,
2025
400
Wholesaler Advisory Panel
Meeting
Meetings &
Incentives
Melinda
Monahan
WI February 22-27,
2025
334
2025 USO National Sales
Meeting
HelmsBriscoe Kim
Gillespie
MN March 1-7, 2025 1698
NADA April 23-25 HN01 Maritz Global Events Amy Braun MO April 23-25, 2025 42
NCM Associates -2008-
Naples, March 2026
Maritz Global Events Tami
Mazzolla
MO March 14-18,
2026
33
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Psychonomic Society 2025
Summer Governing Board
Mtg
Association
Management Center
Lauren
Bettcher
IL June 1-4, 2025 57
The Communications
Network 2
ConferenceDirect Wendy
David
CA October 2-10,
2027
2075
NADA GR03 Maritz Global Events Dawn
McAtee
MO January 18-21,
2026
68
NCM 03705 2046 Naples Maritz Global Events Kristen
Fried
MO February 2-6,
2025
79
New South Window
Solutions (Definite at Naples
Grande)
Meetings &
Incentives
Kelly Fuller IL May 2-5, 2024 125
2025 Spring NARMC Meeting AMEX Global Robin
Trzesniewsk
i
IL March 2-6, 2025 90
NADA Maritz Global Events Amy Braun MO January 18-20,
2025
56
PROSPECTING and OTHER ACTIVITIES
• Contacted 33 incoming leads for updates and recommendations.
• Barb Attended Destination Reps Quarterly Meeting, Presented to Meetings Department at
Society of Critical Care Management, Attended (2) SITE Chicago board meetings and (2)SITE
committee meetings.
• Maura Attended Questex GMITE (Global Meetings & Incentives Travel Exchange) in Orlando
April 7-10 with 22 Appointments and presentations to meeting planners, Attended SITE Classic
planning meeting, as Maura is assisting with the CSR segment of the event scheduled September
11 Attended Northstar Incentive Live in Las Vegas April 28 - 30 - 20 Appointments and
presentations to meeting planners, Attended SITE FL & Caribbean Earth Month Sustainability
events in Key Largo on April 19 and Punta Cana on April 27.
LOOKING FORWARD (Trade Shows)
• May 20-22, 2024 - MPI WEC Annual Meeting, Louisville KY
• May 28-31, 2024 - Incentive Research Foundation Invitational, Bahamas
• June 13, 2024 - SmithBucklin Networking Event
• June 23-26, 2024 - M&I Americas Trade Show, Miami
• August 6-7, 2024 - Meetings & Incentives Worldwide Summit, Chicago
• August 27-29, 2024 - Connect Marketplace, Milwaukee
• October 8-10, 2024 - IMEX - Synergy Client Breakfast
• October 8-10, 2024 - IMEX - Synergy Destinations Booth TBD
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SPECIALTY MARKETS REPORT
Michelle Pirre – Specialty Markets
April 1–30, 2024
2023 2024
Number of Meeting Planner Contacts
10 6
Number of RFP leads sent to hotel
partners.
10 Leads Sent with
1391 room nights
$897,235.32 potential
EIC
6 Leads sent with 1,539 room
nights $1084,573.35 EIC potential
SALES EVENTS / ACTIVITY
• April 1 - Call with Becca Guerra Project manager for Precision Dynamics International. Looking
for a venue with room for a vehicle inside the meeting space.
• April 18 - Maximize Your Trip Advisor Presence, CVB Webinar for Partners
• April 19 - Attended the Activity Director Tradeshow at the Paradise Coast Sports Complex. Met
with several community directors looking for new and exciting things to do to offer to their
county residents.
In April, the CVB participated in the Activity Directors Tradeshow held at the Paradise Coast Sports
Complex. This event provided a platform for local attractions to showcase their offerings to community
and lifestyle directors from Collier County and beyond. For the CVB, it represented a valuable
opportunity to enhance awareness of our presence within the community. Many attendees were
surprised to discover our location and the extensive range of services we offer. Through our
participation, we successfully increased awareness within the county that individual residents and
activity directors can directly reach out to us for assistance. Whether it's recommendations for resident
activities, event planning support, dining suggestions, beach information, or any other service, the CVB
is readily available to help.
Small market meetings play a crucial role in sustaining Florida's Paradise Coast, driving economic
growth, and fostering community engagement. While larger conferences often receive more attention,
these intimate gatherings significantly contribute to the region's tourism sector. They provide tailored
experiences for specific niches, from corporate retreats to specialized industry seminars. These events
not only generate revenue for local businesses but also showcase the diverse offerings of the Paradise
Coast, highlighting its natural beauty and rich cultural heritage.
UPCOMING STRATEGIC INITIATIVES
• Assisting with planning the yearly Group Sales/DOS brainstorm luncheon.
• Assisting with planning the CVB Annual Marketing Summit.
• Assisting with planning the CVB Annual Tourism Star Awards.
• August 27-29, 2024, Connect Marketplace (Specialty).
• October 27-29, 2024, Northstar’s Small & Boutique Meetings.
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PUBLIC RELATIONS & COMMUNICATIONS REPORT
Sandra Rios/Maria Power
April 1–30, 2024
MEDIA UPDATES:
• Detailed itinerary for Karla Lu/@polymathmom.
• Detailed itinerary for Myriam Sandler/@mothercould.
• Detailed itinerary for Lisa Marie Leuteritz – Vögel Magazine (Germany) – June FAM.
• Limited itinerary for Brianna Bell, Canadian freelance journalist with bylines in The New York
Times, The Guardian, The Globe & Mail, BBC.
COMMUNICATIONS:
• Tourism Update – guest speaker at Kiwanis Club of Naples – April 2.
• Coordinate responses for Commissioner inquiries through PIO.
• Drafted article for Destinations Florida re: appointment of Jay Tusa as new Tourism Director
• Met with Liz Morris of Compass Hotel to discuss FAMs and working with hotel to host journalists
and influencers.
• Drafted and distributed May CoastLines.
• Drafted agenda for weekly meeting with County Deputy Manager.
• Review and approval of quarterly “What’s New” press release
• Weekly Collier County PIO meetings.
• Bi-weekly PR agency meeting with Lou Hammond Group.
• Attended opening reception for Monochrome: Orange at Norris Center.
• Attended opening media reception for Unidos Latin Kitchen + Bar - April 12.
• July 6th Drone Show Celebration meeting - April 18.
• Press Club BOD Meeting - April 18.
• UAC Mixed Media Reception @ The Collective - April 18.
• Great Wolf Lodge – Hard Hat Tour - April 18.
• FRLA – Collier Chapter @ Hilton - April 23.
• Ribbon Cutting Ceremony – Compass by Margaritaville - April 24.
MARKETING:
• Partnered with Carol Obermeier, Director Air Service development for RSW, for presentation to
the TDC.
• In-person marketing meeting with Paradise Advertising team – introduction of Jay Tusa.
• Attended US Minto Open Pickleball – implemented sponsorship elements for the tournament.
• Marketing Plan FY25 Meeting w/ Paradise team – April 22.
• In-person meeting – Lou Hammond Group – intro to Jay Tusa – April 24.
• Bi-weekly call with Downs & St. Germain research agency.
• Bi-weekly meeting with Miles Media Group.
• Meeting with Outlyer team to discuss FY25 Chubb Classic sponsorship.
• Meting with Zartico representative – April 29.
• Met with Marketing Director for United Soccer League (USL) to discuss sponsorship
opportunities.
• Review and approval of Florida Golf Alliance media placement.
• Planning for annual Tourism Marketing Summit – July 25.
• Review and approval of April advertising campaigns.
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ASSET FULFILLMENT:
• Eric Strachan/Florida Weekly – photo assets for the 8th annual Minto US OPEN Pickleball
Championships article.
• Tim Aten/ The Naples Press – photo assets for article on Jay Tusa's appointment to tourism
director.
• Noreen Kompanik/ Rovology.com – photo assets for Pickleball story.
• Erin Murphy/ Lou Hammond Group – photo assets for Pickleball pitch to media
• Dave Flaherty/ SportsEvents Magazine– photo assets for pickleball news item.
• Tatiana Rokou/Travel Media Applications– photo assets for article on Jay Tusa's appointment to
tourism director.
• Sarah Pickering/Northern Ireland Travel News – photo assets for website editorial on Jay Tusa’s
appointment.
• Peni Long/Starmark – photo assets for Collier County Tourism Website RFP.
• Erin Murphy/Lou Hammond Group – photo assets What’s New Press Release.
• Alexandra Loehrer/Cambridge Investment Research – photo assets for video for event on Marco
Island.
INTERIM DIRECTOR TRANSITION ACTIVITIES:
• Public Records Training with Compliance team – April 3.
• Call Center Services Bid – continued the process with Procurement.
• Weekly meeting with Deputy County Manager.
• Coordination of Grant A application from City of Marco Island for beach park facilities
enhancements and repairs.
• Approved TDC workflow submissions in MinuteTraq.
• Budget review.
NEWS & PRESS RELEASES:
• Osteria Capri Adds New 3-Course Tasting Menu
• Paradise Uncovered: What’s New This Season Along Florida’s Paradise Coast
• Marco Island Center For The Arts Unveils Exciting Lineup For 2024-2025 Arts Center Theatre
Season
• Classic Board Game "Clue" Comes to Life at The Naples Players
• The Naples Players Announce Opening of The Kizzie Theater With Free Event For The Naples
Community
• The Ritz-Carlton Naples, Tiburón Celebrates Spring with a Season of Exciting Experiences
• Artis—Naples Announces Summer 2024 Visual and Performing Arts Programming
• Unidos Hosts Cinco De Mayo Celebration May 3-5
• Treat Mom To a Serene Escape at Compass Hotel By Margaritaville Naples
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DIGITAL, SOCIAL AND FILM
Buzzy Ford - Film Liaison, Digital & Social Media Coordinator
April 1-30, 2024
APRIL SOCIAL
MEDIA
2024
2023
LinkedIn LinkedIn Posts Sent: 5
Engagements: 289
Followers Gained: 23
Impressions: 2,281
LinkedIn Posts Sent: 9
Engagements: 182
Followers Gained: 15
Impressions: 2,268
Facebook
Facebook Posts Sent: 13
Engagements: 6,757
Link Clicks: 43
New Fans: 76
Impressions: 3,251,155
Facebook Posts Sent: 23
Engagements: 110,898
Link Clicks: 22,876
New Fans: 274
Impressions: 6,612,310
Instagram
Instagram Media Sent: 29
Engagements: 1,494
Followers Gained: 284
Instagram Impressions: 5,954,372
Instagram Media Sent: 31
Engagements: 4,591
Followers Gained: 672
Instagram Impressions: 870,970
CrowdRiff 14k interactions and 18k views 10k interactions and 33k views
ThresHold360 Engagement: 49.46%
Google Views: 80,061
Clicks: 3,439
Data not provided by the vendor.
Tasks
• Ongoing corrections & updates to the relaunched website.
• Update website media center with various PR & publication initiatives.
• Newsletter article link updates.
• Conduct filming for the Paradise Coast Video Series.
• Film Permitting (Visit Florida).
• Set up Paradise Coast Sports Complex with Zoom Meeting capabilities.
• Facilitate partner Threshold360 Webinar.
• Update the PR section of the website.
• Conduct CVB Staff Database training.
• Write monthly Coastlines article.
• Generate TDC Monthly Meeting Agenda.
• Assist IT with staff cell phone upgrades.
• Social Media Monitoring / Content Meeting.
• Update partner listings & website articles.
• Attend the Naples Botanical Garden Influencer event.
• Update the “In the News” section, highlighting various destination coverage.
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TRAVEL TRADE SALES REPORT
Claudia Wood – Global Sales Manager
April 1–30, 2024
PERIOD AT A GLANCE
2023 2024
Number of Travel Agent Contacts
320 186
Number of FAM’s/Site Visits
0 1
Number Trade events Attended 2 1
EVENTS RECAP:
• April 1– 4 – Visit Florida Domestic Sales Mission to New York and Chicago. Total travel advisors
trained were 101 in NYC and 83 in Chicago.
• April 14–18 – TW/VF Advisor Ambassador FAM. 2 advisors won the contest to be experts in our
destination.
SALES ACTIVITIES
• Zoom meeting with Oonagh to prepare UK/Ireland budget submission - April 8.
• Zoom meeting with Annette to prepare for DAC market budget submission - April 10.
• SKAL Audit with board members - April 10.
• Meet and greet with Alex Casto with Great Wolf Lodge - April 11.
• Bi-weekly meeting with TravPro for new training platform production - April 18.
• SKAL Southwest Florida Chapter Board Meeting - April 23.
• SKAL Southwest Florida Membership Meeting and Dinner - April 24.
• Ladies Power Luncheon networking event - April 25.
• Department workflow and staffing discussion - April 26.
• Visit Florida exemption back up preparation with Lisa - April 30.
UK/Ireland and DACH markets:
I continue to manage our international teams to finalize co-op campaigns, promo items, proofing articles
and financial needs. Also working on final preparations for IPW May 3–7. Appointments requested,
booth finalized, and shipping sent.
Upcoming Strategic Initiatives:
May 3–7, 2024 – IPW, Los Angeles.
May 20, 2024 – Travel Weekly Webinar with our 2 Destination Ambassadors.
Event Pictures:
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Advisor Abmassador FAM Chicago VF event – Claudia Wood
Claudia Wood
Melissa Bullock
Erin Sudomir
Postmaster
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INTERNATIONAL REPS
UK & IRELAND – OMMAC ACTIVITIES
April 1-30, 2024
UK and Ireland Market Update
• The global tourism body’s 2024 Economic Impact Research (EIR) estimates the sector will
contribute an additional $770 billion more than its previous record – generating one in every 10
dollars worldwide.
• The Office for National Statistics (ONS) indicated that the UK’s GDP was estimated to have
grown by 0.1% in February 2024, following growth of 0.3% in January 2024. Economists said it
provided a strong indication the UK exited its mini recession at the start of the year.
• The ONS also reported that inflation has fallen to its lowest level in two-and-a-half years, driven
largely by slowing food price rises. Prices rose by 3.2% in the year to March, down from 3.4% the
month before, according to official figures. While the overall rate of inflation has dropped,
goods in the shops are still much more expensive than they were two years ago.
• London Heathrow Airport forecast the busiest summer getaway on record after seeing record
throughput of 18.5 million passengers in the first quarter, up by almost 10% year-on-year.
• The World Travel & Tourism Council (WTTC) released a statement that has forecast a record-
breaking year for travel and tourism in 2024, with the sector’s global economic contribution set
to reach an all-time high of $11.1 trillion.
Marketing, Sales and Promotional Activity
• Demand within the travel industry remains high despite the ongoing cost-of-living crisis.
• Research from Barclays shows that spending with both travel agents and airlines is continuing to
increase year-on-year heading into the spring with more consumers choosing to prioritise travel
over other areas of non-essential spending.
• The government aims for 10% of all jet fuel in flights taking off from the UK to come from
sustainable sources by 2030 through a Sustainable Aviation Fuel Mandate.
• Agents have increasingly been urged to hone in on the experience element of a holiday to clinch
a sale in the touring and luxury sectors.
• IPW, leading US Travel Trade Show - May 3-7, 2024, additional outreach to UK & Ireland
suppliers to ensure full schedule with appointments during the trade show.
• IPW - Confirmed attendance at the VISIT USA UK & Ireland reception during IPW, the largest
international delegation.
• IPW - Confirmed attendance at the VISIT USA France reception during IPW.
• IPW – additional outreach to the French delegation for appointments – especially to their MICE
market delegates with a large delegation of 22 attending – highlighting the Paris - Miami direct
route/ connectivity into Florida’s Paradise Coast.
• IPW – ensured all materials and appointments in place. Coordinated new business cards with
Paradise advertising for print in UK.
• Continue to establish suitable proposals for consideration and activate at earliest date. Our aim
is to achieve prominence and key position of Florida’s Paradise Coast front of mind with both
trade and consumer. During IPW aim to review number of opportunities and activate during
May/June.
• Assisting with a number of individual trade requests for future visits to the destination.
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• Planning the attendance for Visit USA UK July 4 trade event – held in June for maximum
attendance.
• Additional follow up with Prize winner of the TTG / Visit Florida Easter promotion.
• Outreach to hotel partner in follow up of consumer prize winner to ensure confirmation of
upcoming trip - postponed previously from Covid and Hurricane Ian.
• Continue to work in alignment with the CVB regarding budget and activity moving forward into
2024.
• Updates - industry updates included within our CVB weekly zoom meeting for planning – all
noted above under market updates.
• Mailing House – maintaining distribution of CVB literature for consumer and trade requests.
Public Relations and Communications Activity
Media Summary - Overview
• Family travel has been a key focus for national titles across the board, with all the nationals in
April publishing stories on travel with kids, from babies to teens.
• Gen-Z Tiktokers have been popularising destinations due to their affordability and lower crowds,
which has seen media titles publishing stories on destinations like Croatia and Montenegro.
• Budget travel continues to be a common theme surrounding the cost-of-living crisis.
PR Activity
• The team pitched five (5) stories themed on sustainable travel, family-friendly travel, arts and
culture festivals, learning holidays and lesser-known experiences in the US.
• The team localised and distributed one (1) press release about Jay Tusa’s appointment.
• The team met with two (2) media to discuss Florida’s Paradise Coast, including Carmen Roberts,
freelance for BBC Travel and BBC Travel Show.
• The team also attended Roxhill’s April Media Event which included three Q&A sessions with The
Telegraph Magazine, The Times Magazine and YOU Magazine.
PR COVERAGE
DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($)
04.04.24 Brand TD Online Kanchan
Nath
Jay Tusa appointed as Tourism Director
for Naples, Marco Island, Everglades
Convention & Visitors Bureau
180,000 $4,536
04.04.24 ITTN Newsletter Newsletter Geoff
Percival
Jay Tusa appointed as Tourism Director
for Naples, Marco Island, Everglades
Convention & Visitors Bureau in Florida
60,000 $1,512
04.04.24 ITTN Online Geoff
Percival
Jay Tusa appointed as Tourism Director
for Naples, Marco Island, Everglades
Convention & Visitors Bureau in Florida
28,000 $706
04.04.24 Travel Daily
News Online Theodore
Koumelis
Jay Tusa appointed as Tourism Director
for Naples, Marco Island, Everglades 11,100 $280
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International Convention & Visitors Bureau
05.04.24 Brand TD
Newsletter Newsletter Kanchan
Nath
Jay Tusa appointed as Tourism Director
for Naples, Marco Island, Everglades
Convention & Visitors Bureau
32,000 $806
07.04.24 NI Travel News Online Kirsty
Johnston
Tourism Director Appointed for
Naples, Marco Island, Everglades
Convention & Visitors Bureau
220,940 $5,568
09.04.24 Planet Golf
Review
Digital
Magazine
Peter
Ellegard Road Trippin' 38,000 $958
11.04.24 NI Travel News Online Kirsty
Johnston
13 unmissable arts and culture
festivals worldwide for 2024 220,940 $5,568
4.24.23 Viestra
Magazine Online Katie
Saunders
13 unmissable arts & culture festivals
in 2024 56,000 $1,411
TOTAL (9) 846,980 $21,344
*EAV means Equivalent Ad Value and is a standard used to evaluate the value of earned media
placements (Earned Media is a placement achieved through PR efforts while Paid Media is an ad that is
paid for and placed in a publication through advertising)
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International Reps
German & BeNeLux Markets
Prepared by DiaMonde e.K., Annette Eckhardt, Senior Account Manager
April 1-30, 2024
FORECAST MAY
• Attendance at IPW in Los Angeles, May 3-7 & follow-up.
• Finalization of our campaigns FY 23-24 and preparation for marketing plan FY 24-25.
SUMMARY OF ACHIEVEMENTS
• Attendance at virtual " Knowledge Day USA" of Germany´s leading trade publication “fvw” - April
11.
• Sales Trip to Zurich (Switzerland) and tour operator inhouse trainings - April 23-25.
• Execution for our B2C luxury campaign w. German radio station Klassikradio, Edeltravel, Tampa
and the Keys with a reach of 2,876,000 listeners from - April 15-20.
• Confirmation of our B2B online campaign with urlaubstracker, Orlando and Tampa.
• Confirmation of individual press trip of Lisa-Marie Leuteritz from June 17-19 as part of a Visit
Florida trip.
• Mail-out of the Paradise Coast spring press release to 239 media contacts in the DACH market.
• Final preparations for IPW 2024 including setting up manual appointments. Overall we have 33
appointments confirmed out of the German and BeNeLux markets.
SALES ACTIVITIES – B2B & B2C - HIGHLIGHTS
• FTI Touristik AG, PM North America, Florian Renner, Group Head Destination North America,
Switzerland
Executed a one-hour inhouse training for product and sales team of USA department of FTI
Group Switzerland. In total 12 agents attended. Afterwards Florian gave us a detailed update on
the business development to our region. None of their top sellers were among the hotels
directly affected by Hurricane Ian in 2022, the entire region naturally suffered a noticeable
setback in the first few weeks. Some hotels that performed well before the pandemic (18/19)
with an attractive price-performance ratio were unfortunately no longer in their portfolio after
the pandemic (22/23). The main reasons for this are the resort fee issue and, on the other, the
equally well-known trend of shifting from static to dynamic contracts where it is not possible or
permitted to display rate plans including resort fees. In 22/23 they had a noticeably smaller
portfolio than in 18/19. With all the hotels FTI has on offer, they are in a very good position in
terms of price comparison and are more than competitive. However, the relatively high price
level in Naples, which in view of the current overall costs of Florida and USA travel naturally
prompts some customers to look for cheaper alternatives. As a generalist tour operator, they
feel this effect more than a specialist tour operator. But are having also customers who can and
want to pay a higher price level. They doubled sales at the two higher-priced LaPlaya Beach &
Golf Resort and the Naples Grande Beach Resort - but without being able to compensate for the
decline in the destination.
• Hotelplan Suisse (MTCH AG), Melissa Clausen, Lead Product Manager Travelhouse,
Switzerland
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One hours inhouse training for product and sales team of USA department of FTI Switzerland. In
total 7 agents attended. The agents had a good very knowledge about destination Florida and
appreciated our presentation which included lot of insider tips for Paradise Coast. Melissa also
shared the good news that the business developed very well compared to 2023. FY 2023 they
booked 227 pax to Naples and for 2024 already 407 pax as per April 24.
• TUI Deutschland GmbH, Product Management North America, Sonja Rabba, Germany
Followed us with Sonja regarding their booking numbers for 2024. The positive trend for Naples,
Marco Island and Everglades is continuing as per April 25 they had booked 2230 room nights for
their summer season (April to October) which is 63% of their 2023 room nights.
• CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President, Germany
Followed up with Kolja regarding their business to Paradise Coast for 2024. He is very satisfied,
and our collaborations are paying off too. With 3,045 room nights, CANUSA already have an
increase of 3.5% compared to the full-year result for 2023 and are very close to the figures for
2019, with sales already significantly higher in view of the price increases.
MARKETING ACTIVITIES - HIGHLIGHTS
• Urlaubstracker GmbH, Melanie Wittek, Junior Account Manager, Germany
As discussed at ITB, we confirmed our summer B2C campaign with Urlaubstracker, TPA and
MCO to push summer and early fall bookings. The campaign will run June to August 2024. First
draft of the materials will be available mid of May.
• Hotelplan Suisse (MTCH AG), Melissa Clausen, Lead Product Manager Travelhouse,
Switzerland
We have been working on a concept for a B2B/B2C campaign pushing the Swiss market for late
summer/early fall bookings. They shared a great opportunity for a massive B2B/B2C online
campaign with The Keys, FLL and Sarasota. Melissa will be creating a new travel package of
these 4 destinations and the plan is to promote this and the destinations thought newsletter,
social media marketing and share this information through their B2B channels. The campaign is
planned for June 2024 (duration one month) and cost share is USD 3009 per partner. The price-
performance ratio is very attractive for Switzerland and KPIs can be reported in bookings, clicks,
impressions, etc. We recommend participating in this opportunity as Switzerland is a growing
market with over-average income travelers and many repeaters. We have budgeted this
expense in our FY 23-24 budget to be paid by the CVB with PO. Status: pending
• CRD Touristik, Svenja Eisenacher, Marketing Manager, Germany
We concluded our B2C campaign w. CRD, The Keys, FLL and Sarasota which ran March/April. The
overall figures are as follows:
- Advertorial in ZEIT REISEN w. 1/2 page: circ.: 602 k / 2.29 million readers.
- Inclusion at ZEIT REISEN B2C newsletter: 90 k subscribers, opening rate 30.7%, clicks 693.
- CRD FaceBook quiz: 1928 participants.
- Inclusion at CRD B2C newsletter: 81 k subcribers, opening rate 19.83%, clicks 647.
Please see detailed report in the addendum. Room nights will be tracked end of the year but
overall outlook for Florida is very promising. Numbers are above 2023 room nights/pax.
MEDIA / PR / COMMUNICATIONS ACTIVITIES - HIGHLIGHTS
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• fvw Medien Gruppe, Verlag Dieter Niedecken GmbH, Florian Hölzen, Deputy Director Sales,
Germany
Participated at Germany´s leading B2B publication “fvw” virtual “Knowledge Day USA” on April
11 with 20-minute webinar. A total of 104 B2C contacts attended the USA knowledge day.
• Paradise Coast has been allocated a series of 4 x Facebook activity posts on the German
Paradise Coast Facebook Page (16,1k Followers). Overall reach for April 1-30 is 5,542.
Additionally, Naples, Marco Island & Everglades has been allocated 4x Facebook posts on our
German B2B Paradise Coast Facebook Page (369 Followers). Please see screenshots of the posts
in the clipping report.
• We have forwarded the latest Paradise Coast spring press release to our media data base of 239
journalists, bloggers and influencers.
Confirmed press trip of Lisa-Marie Leuteritz to Paradise Coast from June 17-19. She will be
staying at the new AC Hotel. The guaranteed publications are: Der Kurier (print/online) , Front
Row Society, Roadtrip Story auf ITCHY FEET. Besides Naples, Lisa-Marie will be visiting The Keys,
Bradenton and Fort Myers.
Robert Bebic, Editor-in-chief, TOURISTBOOK
Followed-up with Robert regarding his planned Florida Special in June 2024. Naples, Marco
Island & Everglades will be part of the special and we have forwarded him the latest press
releases and access to our image library. Robert thanked us very much for our support and will
contact us again in May to discuss the special.
EVENTS
Annette Eckhardt, Senior Account Manager of DiaMonde attended the following events on
behalf of Naples, Marco Island & Everglades CVB:
• Attendance at virtual " Knowledge Day USA" of Germany´s leading trade publication
“fvw”, April 11:
• 104 B2B contacts attended the knowledge day.
• Sales Trip to Zurich (Switzerland) and tour operator inhouse trainings, April 23-25. In total we
trained 35 team members of the product and sales departments of DER Touristik Suisse AG,
travelhouse/Hotelplan and FTI Group. Also, we held sales meeting with tour operators go2travel
and Knecht Reisen and met with Heinz Zimmermann, President of Visit USA Switzerland to
discuss marketing and educational opportunities for the Swiss market.
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PARADISE COAST SPORTS COMPLEX (PCSC) – STAFF REPORT
Marissa Baker – Sports Complex Manager with Collier County
March (Financials) & April 2024 Events
PCSC GENERAL
• United Soccer League (USL) Agreement approved at the January 9, 2024, BCC Meeting and the
USL team will start play in March of 2025.
• The month of April: Legends Concert series, South Florida Cup, CCPS Beach Volleyball district
championships, SWFL attractions Expo, with Local Programming continuing to use the facility
Monday – Thursday and weekends as available!
• The month of May: Legends Concert Series (cancelled), FHSAA State Lacrosse Tournament, and
weekly local programming!
PCSC MARCH FINANCIALS
PCSC MARKETING STRATEGY - 2024
• Mix of paid marketing strategies and community involvement.
• Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events.
• Attendance at major sporting conventions to enhance our presence on a national scale and
build a ‘waiting list’ of event organizers and develop prospects for the future diamond fields.
• Creation of a “Sports Tourist” guide to Collier County featuring access to local attractions,
beaches, and excursions.
• Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as a
stimulus revenue driver for the local business community.
PCSC MAINTENANCE
The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground
and additional shade.
• Playground – Agreement with GWL that states the organization will match Collier County in up
to $200,000 to build an amenity.
• Shade – More shade is coming in phase 3 – field 9 with a pavilion structure covering the field.
We have some projects that are in process:
• FPL Sports Lighting
- Sand Volleyball courts in process.
• Flooring
- Facility Restroom floors renovations in process.
- Factory Flooring renovation in process.
• Bird Management
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- Creating maintenance issues for the staff.
- RFP process started.
• Gate
- Install cattle gate on N side of complex to help with traffic control during events and closing
the facility in the evenings.
• Beach Volleyball Netting
- To request quotes using the small GC contract to install netting behind beach volleyball
courts as balls going into the lake is becoming a problem now that the courts are being
programmed often.
Recently Completed Maintenance Projects:
• FPL has restored parking lot lights at stadium.
• New shade structure installed at the Factory.
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COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 12.A
Doc ID: 29027
Item Summary: TDC Next Meeting Date-July 16, 2024
Meeting Date: 06/18/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
05/28/2024 9:57 AM
Submitted by:
Title: – Tourism
Name: Jay Tusa
05/28/2024 9:57 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 05/28/2024 9:57 AM
Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 05/28/2024 10:05 AM
Tourism John Melleky Tourism Review Completed 05/28/2024 12:31 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 05/28/2024 12:34 PM
Tourism Sandra Rios Tourism Review Completed 05/31/2024 5:14 PM
Office of Management and Budget Christopher Johnson OMB Completed 06/01/2024 2:53 PM
Tourism Jay Tusa Tourism Director Review Completed 06/03/2024 9:48 AM
County Attorney's Office Colleen Greene Attorney Review Completed 06/12/2024 9:51 AM
Tourist Development Council Paul Beirnes Meeting Pending 06/18/2024 9:00 AM
12.A
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