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TDC Agenda 12/18/2023
39.A.2 COLLIER COUNTY Tourist Development Council AGENDA December 18, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beimes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. Packet Pg. 620 December 2023 39.A.2 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. November 20, 2023 TDC Meeting Minutes Presentations A. Executive Director Update B. Southwest Florida Intl Airport (RSW) Presentation FY23/24 review, that includes new airlift information, passenger count and update on future expansion. 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities B. Tourism Division New Business A. Coastal Zone Management B. Recommendation to approve the expenditure of the Tourism Development Tax Promotion funds to support the November 2023 Doral Gold Cup event, up to $12,000; to waive any irregularities in the process for items such as lack of written application pre -approval or TDC and Board approval; and make a finding that these expenditures promote tourism. C. Recommendation to approve the Second Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2025-2029 U.S. Open Pickleball Championships and make a finding that this item promotes tourism. 8. Old Business Ten Minute Break Collier County Tourist Development Council Page 2 Packet Pg. 621 39.A.2 December 2023 9. 10. 11. 12. Marketing Partner Reports A. Marketing Partner Reports Tourism Staff Reports A. Tourism Staff Reports Council Member Discussion Next Scheduled Meeting A. Next Meeting Date January 22, 2024 *if needed, secondary meeting date January 16, 2024 13. Adjournment Collier County Tourist Development Council Page 3 Packet Pg. 622 39.A.2 12/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 27440 Item Summary: November 20, 2023 TDC Meeting Minutes Meeting Date: 12/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 12/06/2023 1:09 PM Submitted by: Title: — Tourism Name: John Melleky 12/06/2023 1:09 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Sandra Rios Tourism Review Corporate Compliance and Continuous Improvement Megan Gaillard Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council John Melleky Tourism Review Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 12/06/2023 1:10 PM Completed 12/08/2023 4:13 PM Additional Reviewer Completed 12/10/2023 5:48 AM Completed 12/11/2023 9:17 AM Completed 12/11/2023 9:33 AM Completed 12/13/2023 9:11 AM Completed 12/14/2023 10:18 AM Completed 12/14/2023 3:48 PM Completed 12/15/2023 2:34 PM 12/18/2023 9:00 AM Packet Pg. 623 November 20, 2023 39.A.2 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, November 20, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 a.m. in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. (excused) Vice Chairman: Clark Hill Susan Becker Councilman Michael McComas Amanda Cox (excused) Councilor Jared Councilor Grifoni Nancy Kerns Ed "Ski" Olesky Councilwoman Beth Petrunoff ALSO PRESENT: Sandra Rios, CVB PR & Communications Manager Amy Lyberg, Director, Human Resources Alberto Rodriguez, Talent Acquisition Spvr., HR Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Marissa Baker, Manager, Paradise Coast Sports Complex John Melleky, Arts & Culture Manager, Tourism Dept. Amanda Townsend, County Museums Director Packet Pg. 624 November 20, 2023 39.A.2 Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order Acting Chairman Hill called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of seven was established by members present in the board room. Ms. Rios said Commissioner McDaniel and Amanda Cox have excused absences. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Ms. Rios said there are two requested changes. She'd like to move the Human Resources presentation to 5. B and the PCSC Business & Operating Plan Presentation to 5.C. The PCSC presentation will be long and it's best to accommodate the HR staff. There also is an updated 7.A.4 in the Coastal Zone Management section. Acting Chairman Hill made a motion to approve the agenda. Second by Councilwoman Petrunoff. The motion passed unanimously, 7-0. B. Approval of prior TDC Meeting Minutes Regular Meeting October 16, 2023 Ms. Becker made a motion to approve the October 16, 2023, meeting minutes. Second by Mr. Olesky. The motion passed unanimously, 7-0. 5. Presentations A. Executive Director Update [Sandra Rios] Ms. Rios provided a report on the September numbers: • The occupancy rate was up 2.7% year -over -year, while visitation was up 9.6%. • The average length of stay was up 10.1 % and party size increased by 8.1 %, collectively increasing visitor days to 20.6%. • Direct spend was also up, increasing 5.1 % year -over -year. • Restaurant spend by visitors was up 32.1% from September of last year, fueled by the highly successful Sizzle Dining campaign. • We recently completed a partner survey that measured the involvement, effectiveness, responsiveness and impact of the Naples Marco Island & Everglades CVB efforts, and 97% of our partners would recommend involvement with the CVB. • 88% of our partners agree and strongly agree that the CVB is an effective advocate for Collier County's tourism industry. • 82% of our partners agree and strongly agree that the CVB's marketing efforts have been effective. • 85% of our partners rate the responsiveness of the CVB as excellent or good. 2 Packet Pg. 625 November 20, 2023 39.A.2 • The average rating of the impact of tourism on Collier County is 9.3 out of 10 (10 is extreme impact). • The average rating of the value of tourism in Collier County is 9.3 out of 10 (10 is extremely valuable). • These numbers represent a measurable vote of confidence in the work our team performs daily on behalf of our partners. • We continually strive to outperform our best scores and always seek out new avenues to improve performance. She's not certain when the last partner survey was done; this was completed a month ago. • In September, we had 560,358 passengers who traveled through RSW, an increase of 9% compared with September 2022. • Year-to-date passenger traffic is down about 12%. • Southwest Florida International had 5,294 aircraft operations, an increase of 14% compared with last year. A lot of new airlift is coming into the region and newly announced inaugural services will add more than 1,800 daily inbound seats into RSW. They include Breeze, which is focused on Ohio, Louisville, New Orleans, Norfolk, Pittsburgh, Raleigh -Durham, Richmond and Syracuse; Frontier Airlines, which is coming out of Buffalo, Detroit, Islip (Long Island), Minneapolis, and Syracuse; Spirit Airlines coming out of Charleston, Richmond, Norfolk, Nashville and San Juan; JetBlue added flights out of Worcester, MA; and two new services are coming into the area from Toronto: Links will come in weekly and Porter is daily. Those are two great new services, considering Canada is currently our No. 1 international market. • International major tour operators are tracking upwards for arrival in 2024 into Florida's Paradise Coast and Florida overall. • Florida's Paradise Coast bookings are trending upwards at 75%, with some leading operators reporting an 81 % increase for 2024. They book a year ahead, while UK and Ireland bookings to Florida are tracking at 58%. • The average length of stay is longer, at 6.5 nights, while the average domestic visitor stays are at 4.3 days. • Florida's Paradise Coast is tracking in the No. 4 position as the destination of choice based on bookings into Florida. We're behind Orlando, Kissimmee, Miami and Tampa Bay -Saint Pete -Clearwater. • That indicates that theParadise Coast is outperforming most other Florida areas, gaining and retaining valuable market share. • Travel spend from the UK and Ireland visitors into Florida is 23% higher than 2019 levels. • Overall, Florida UK visitor numbers are 89% of pre -pandemic levels compared with the U.S., which is at 78%, while market share is higher, at 30% of UK travelers visiting Florida, up from 28.7% in 2019. • The projected visitor numbers for UK arrivals is 1.3 million into Florida in 2024. • It's important to keep a high profile with these important travelers as we seek to retain our traveler base from the UK and German markets. • We're getting close to completing the final version of the CVB 2024 Visitor Guide. • We're also rebranding our website. We'll have more detail on those two big projects in the months ahead. • We continue to garner accolades. The Naples Marco Island and Everglades CVB was the recipient of Convention South Reader's Choice Award and was named one of the best destinations in the south to host group and corporate group meetings. 3 Packet Pg. 626 November 20, 2023 39.A.2 • Nine of our resorts have been named in Travel & Leisure World's Best Awards survey. • The importance of the votes for the Reader's Choice Award cannot be understated. • We've created a toolkit for our partners that we can share, so we're giving them the marketing support they need. • We need to remember the trajectory we've been on since this time last year (post -Hurricane Ian) and be grateful for our friends, families, colleagues and the lifestyle we enjoy each day in Florida's Paradise Coast. She wished everyone a happy Thanksgiving. Acting Chairman Hill thanked her, John Melleky and the CVB team for the continuity we're seeing now (since Mr. Beirnes left) and how each of you stepped up. We haven't missed a beat and that's appreciated. Ms. Rios thanked him. Ms. Petrunoff noted that her presentation showed RSW traffic is down 12%. Ms. Rios that's for the year overall, but it were up in September. She'd have to ask why it was down but believes it was due to weather issues and post -hurricane. Ms. Petrunoff said she wondered because all the other numbers were up. Ms. Rios said one really big number can really bring the average down. Ms. Lyberg and Alberto Rodriguez will provide the next presentation. B. Human Resources Job Search Presentation (Amy Lyberg, HR Director) Ms. Lyberg told the TDC: • We began recruiting for the tourism director position shortly after Mr. Beirnes announced his resignation and left. We started advertising on November 10. • The position will be advertised for three weeks through December 7. We believe that will give you a good pool of candidates. • We're advertising through several external websites: governmentjobs.com, indeed.com, and are active on LinkedIn. We're reaching out to candidates on LinkedIn who have the needed qualifications. • We're also marketing through the Destinations International and Visit Florida websites. • In the 10 days since we advertised the opening, 44 candidates applied, so we'll have a good pool by December, when the job posting closes. • We expect to do the screening and interviewing in December, and we'll have a selection panel set up after the Thanksgiving holiday. • We hope to start with a virtual interview and when we have a good pool of candidates, we'll bring the final candidates onsite for in -person interviews before we make a decision. We'll come back to the TDC for recommendations about how to proceed. • We're hopeful we'll have a new director ready to start by the end of January 2024. Ms. Rios said she and John reached out to each TDC member, shared the job description, requested input and asked if they had any questions or concerns. C. PCSC Business & Operating Plan Presentation (Adrian Moses, PCSC General Manager) Mr. Moses detailed a PowerPoint presentation. Ms. Petrunoff asked about the P&L. When you talk about revenue, cost of goods sold and expenses, what you're not including is depreciation of the building and facility in our overhead. El Packet Pg. 627 39.A.2 November 20, 2023 Mr. Moses said Sports Facilities Companies is responsible for everything that's been growing and the county is responsible for all fixed assets. For our expenses, we're responsible for landscaping and those aspects. Anything that moves is our responsibility. In terms of depreciation of assets, etc., that's not part of our budget. Ms. Petrunoff asked if those would be liquidated somewhere in our taxes, like with the county Mr. Moses said he believed so. Ms. Petrunoff said in terms of your benefit to the gross profit, including any of the plan multipliers, do you include a percentage of hotel expenses, etc., that you take credit for on your P&L? Is there a multiplier effect you add to what you're contributing, such as out-of-town events? Mr. Moses said these numbers are very specific to the complex. In our revenue, we receive commissions from our lodging provider. If the tournament operator uses our lodging provider, that revenue comes through and is shown as revenue. In terms of the economic impact, there are models our company has that can identify direct and indirect economic impact into the area. Ms. Petrunoff said those aren't included in the presentation. Mr. Moses responded that: • Those are hard dollars. • There are models there to derive economic impact that are based upon the number of teams or the average number of people who are coming. It's difficult to get specific numbers because we don't know how much a team spent at Tacos & Tequila when they went out for a meal. • We have very close numbers in terms of the number of hotel rooms used by sports teams because any operator may use our lodging provider. But most have their own and they can report back the exact number of hotels used. • That's only the number of rooms picked up by that lodging provider. • The majority of events are not stay -to -play, which means people are free to book an Airbnb, a hotel or they may stay with friends and family. It's very difficult to track specific numbers on that. Ms. Petrunoff asked if they've ever tried to divide the number of days in the year with how you're marketing this complex for out-of-state events, interstate events and local events. She's curious about who your primary customer is. Mr. Moses responded that. • We're fortunate because we don't have to do much outbound marketing to tournament operators. Our facility is that nice and we do such a good job that we typically have multiple operators that want to pick up specific event dates during the year. We have to mark it out on those months that we're low. We have to pick the events that come through to us in our marketing plan. • We spend the majority of marketing dollars in the local area driving interest and awareness of The Factory, which is our gym, and The Cove beer and wine bar. • We structure our marketing calendar into pre -season, in -season and summer season. • We change our marketing plan based upon where we're spending our dollars, where we are in the year and we try to spend more marketing dollars upfront so we're able to market to people before they get to the area. • When they're in the area, we're promoting the events we have there. Packet Pg. 628 November 20, 2023 39.A.2 • In the summer, we're driving more interest to community events, such as Snowfest, Fall Fest and the Easter Eggstravaganza. Ms. Petrunoff asked what percentage time the facility is used locally during the year. Mr. Moses responded that. • The complex is full with local programs every week night. This is likely the most visited asset the county has. We have numbers to back that up. • The fields are full from 6-10 p.m. on weeknights. • We're starting to stretch that window with programming that starts at 3 p.m., with the addition of the new fields. • The complex is available to the local community daily. We're only closed four or five days of the year, so we are a very event -based venue. • During the weekend, we see big numbers and we're driving revenue in from out of town. During the week, it's used prolifically by the local community. Ms. Petrunoff asked if a lot of the programing is within the state. Mr. Moses said it varies from event to event. A lot of soccer events are statewide, but a few come from outside the state. It's mainly other sports, such as lacrosse, football or cross-country events and the AYF National Championship in the first week of December, which brings in teams from every state, including Hawaii and the west coast. The FBU event also drives nationwide groups. Ms. Petrunoff asked if we ever try to get state dollars for these events. Mr. Moses said it's possible. There is a fund available. Ms. Petrunoff asked if he does that or does someone else in the county look for those grants. Mr. Moses said it's something he and Marissa need to speak about. It's a statewide fund that is available. The purpose of the funding is to drive operators to a particular venue and when we have a full calendar, our need to incentivize operators is not as high as other locations. One of the threats we have as a venue is that there's a new complex opening in a new nice place all the time, so we need to be cognizant that we must continue to improve the facility to ensure we're staying on top. We're leading, but must make sure we remain at the top end of the market. Ms. Petrunoff said that since most of your usage is by is locals, have you done a local survey on what the needs of the community are for usage, such as pickleball? We have the pickleball center on the East Trail, but do we need to accommodate overflow at the complex? Have you looked at the demand of the local region to deliver to your primary customer? Mr. Moses said our No. 1 need is more sports fields. We have an increasing younger population, kids who need fields to play on. North Collier Regional Park, Big Island Corkscrew Regional Park and the sports complex are fully booked. The need for more sports fields is the No. 1 responsibility to be able to complete this complex so we can meet the needs of the all the local programming groups that currently need somewhere to practice and play. Ms. Petrunoff asked how they determine that. Mr. Moses said she can listen to his voicemails. People contact the complex constantly. Every group we have is requesting more fields so we must inconvenience everyone equally. If you want three fields, we can give you two. If you want two, we can give you one. We don't want to 0 Packet Pg. 629 November 20, 2023 39.A.2 turn anyone away. We're in a situation where more sports fields are required for team sports in this area. Ms. Kerns said it was a nice presentation. Have you been able to take advantage of discounts because they've been going up? Mr. Moses responded that. • Yes. Mid -year we switched from Coke to Pepsi because Pepsi offered a much more compelling deal that provided us with $40,000 in savings year -on -year. • We're constantly trying to find ways to save. • A huge COG for us occurred every time we had to use other facilities because our fields weren't finished. We had to rent fields from the Parks & Rec Department. • The additional fields we have now help bridge that gap. • Within last year's budgeting structure, which we've changed, a lot of operational staff were incorrectly coded as a COGs expense, so staff, who aren't taking money or services that aren't being rented or used, now fall under expenses in the new fiscal year. [Mr. Moses continued his presentation and there were no further questions.] 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities (None) B. Tourism Division (None) 7. New Business A. Coastal Zone Management Mr. Miller noted that Item 4, the tractor, was changed. Ms. Kerns asked if all were approved by the CAC. Mr. Miller said they all were. The order was switched and that caused confusion. 1. Recommendation to approve a Work Order with Humiston & Moore Engineers to provide professional engineering services for state -required Annual Monitoring of Collier County Beaches and Inlets for 2024 under Contract No. 18-7432-CZ for time and materials not to exceed $157,840 and make a finding that this item promotes tourism (Fund 1105, Project No. 90536). Mr. Miller said the first item involves surveying beaches annually to find out where erosion occurred. It's a permit requirement and also is required to show where we might need to do a project in the upcoming year. Humiston & Moore has been our consultant since he's been with Coastal Zone Management and has done a great job and will do that again this year. 7 Packet Pg. 630 39.A.2 November 20, 2023 [Mr. Miller read the recommendation.] Acting Chairman Hill moved to recommend approval of a Work Order with Humiston & Moore Engineers to provide professional engineering services for state -required Annual Monitoring of Collier County Beaches and Inlets for 2024 under Contract No. 18-7432-CZ for time and materials not to exceed $157,840 and found that this item promotes tourism. Second by Ms. Kerns. The motion passed unanimously, 7-0. 2. Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ with Taylor Engineering Inc. for the construction -phase and final certification for the "Collier County Dune Restoration Planting Project" and make a finding that this item promotes tourism. Mr. Miller told the TDC. • We did an emergency berm project last year and aren't finished yet. • After we built the dune, we immediately set out to get design plans and specifications to do plantings along the emergency berm and contracted with Taylor Engineering. • When we started and brought this work order to the boards, we were unsure about the scope and size of the project related to the number of plantings. We have a much better idea now. • When we approved the previous item, we knew there would be questions about the size and scope, so we told the boards we were going to bring a change order back once we knew what the cost would be for the work. We have that now. • This item is to approve a change order to the original work order to allow the engineer to do post -design services. [Mr. Miller read the recommendation] Ms. Becker asked how much the change order was for. Mr. Miller said $57,007. Acting Chairman Hill said he's seen some of the plannings you're installing and they're great. They're taking hold and he's pleased to see that. Ms. Becker moved to recommend the approval of Change Order No. 1 to Contract No. 18- 7432-CZ with Taylor Engineering Inc. for the construction phase and final certification for the "Collier County Dune Restoration Planting Project" and found that this item promotes tourism. Second by Ms. Kerns. The motion passed unanimously, 7-0. 3. Recommendation to approve the purchase of a Barber Surf Rake from H. Barber & Sons Inc., utilizing Cooperative Procurement Piggyback 341 "Refuse Handling Equipment — RH08-20" using Tourist Development Tax Fund 1105 in the amount of $70,914.00, and make a finding that this expenditure promotes tourism. Mr. Miller said a Barber surf rake is a mechanism towed by a tractor that has a conveyor with tines that sweep debris and trash off the beach. Our beach rakers go out as needed when we've got a red drift or after a holiday event on the beach. They surf rake and clean the beaches nicely. Packet Pg. 631 November 20, 2023 39.A.2 [Mr. Miller read the recommendation.] Ms. Kerns moved to recommend the approval of the purchase of a Barber Surf Rake from H. Barber & Sons Inc., utilizing Cooperative Procurement Piggyback 341 "Refuse Handling Equipment — RH08-20" using Tourist Development Tax Fund 1105 in the amount of $70,914.00, and found that this expenditure promotes tourism. Second by Councilwoman Petrunoff. The motion passed unanimously, 7-0. 4. Recommendation to approve the purchase of a John Deere 6135E Cab Tractor from Deere & Company utilizing Cooperative Procurement Piggyback 222 "110719 - JDC Agricultural Tractors & Equipment," with funding from Tourist Development Tax Fund 1105 in the amount of $120,865.39 and make a finding that this expenditure promotes tourism. Mr. Miller said the tractor tows the Barber surf rake. This equipment is primarily metal and it's on the beach daily, in the salt water and salt air. Even though they have a decent life cycle, salt takes a toll on machinery, so these items are not only replacements but they serve as a redundancy because when one tractor is down and it's being maintained, we've got one tractor to maintain the beach, which means Vanderbilt gets done but Marco doesn't, or vice versa. These are not really spares, but redundant equipment. Councilman McComas moved to recommend the approval of the purchase of a John Deere 6135E Cab Tractor from John Deere & Company utilizing Cooperative Procurement Piggyback 222 "110719 - JDCAgricultural Tractors & Equipment," with funding from Tourist Development Tax Fund 1105 in the amount of $120,865.39, and found that this expenditure promotes tourism. Second by Councilor Grifoni. The motion passed unanimously, 7-0. Mr. Miller said this item went to the CAC and the price was listed at $102,422.49. The company that supplies the tractor had a price increase in November, which is unusual. We took it to the CAC with the prior quote. This item has the updated quote, $120,865.39, but it also includes two attachments, a root grapple and a fixed -pallet fork, so we have a 5% increase in the price and two additional attachments, which is the price increase. Acting Chairman Hill said he imagines this equipment came in handy over the past year and probably got a lot of utilization. Mr. Miller said it has and will. 5. Recommendation to approve Change Order No. 1 to Agreement No. 18-7432-CZ with APTIM Environmental & Infrastructure LLC for professional engineering services providing re -survey, re -design, bidding assistance and post -design services for the remaining South Naples emergency berm and make a finding that this item promotes tourism (Project No. 50280). Mr. Miller told the TDC: This item involves the emergency berm project we just discussed. What occurred on the emergency berm is that around last May or June, we started experiencing turtle nesting and were still in the process of trying to finish Naples Beach and move to South Naples/Port Royal. 9 Packet Pg. 632 November 20, 2023 39.A.2 • By the time we got to Port Royal, turtles were occupying the beach and we also needed to acquire easements because South Naples beaches are private. We had easements for the rest of the beaches, Vanderbilt, Park Shore and Naples, but we'd never done Port Royal before, so we had to get easements. • Because we didn't have them and turtles were on the beach, we stopped the project around 21St Avenue South. • We stopped the contractor from continuing the work, anticipating he could return when we had all the easements, and the turtles were gone. • But the contractor isn't available to restart the project. • It complicates things because to do the work, we'll have to re -bid that section of the beach in Port Royal. That means we need to hire another contractor. • The original engineer of record must come back, re -survey and re -design the beach and then assist with bidding the project again. They bid it once but they're going to have to come back and re -bid it, so we need their help doing that. [Mr. Miller read the recommendation.] Ms. Becker asked what the dollar amount was, $24 million? Acting Chairman Hill said it won't exceed 18-7636.25, which was approved in 2022. Mr. Miller said the change order is for $54,136.50. Ms. Becker moved to recommend the approval of Change Order No. 1 to Agreement No. 18- 7432-CZ with APTIM Environmental & Infrastructure LLC for professional engineering services providing re -survey, re -design, bidding assistance and post -design services for the remaining South Naples emergency berm and found that this item promotes tourism. Second by Ms. Kerns. The motion passed unanimously, 7-0. B. Sports 1. Recommendation to approve the expenditure of the Tourism Development Tax Promotion funds to support the October 2023 Advertising Softball World Series event, up to $5,000, waive any irregularities in the process, and make a finding that these expenditures promote tourism. Ms. Baker read the recommendation and told the TDC: • This event is the Advertising World Series, an amateur softball sporting event. • The three-day event was from October 9-11 at North Collier Regional Park. • They reported 585 room nights. The minimum to get funding is 250. • The irregularity we're asking you to waive is that the partner turned in his application in July. For some reason, it didn't make it to her primary in -box, so she first saw it when he followed up in October after the event, but that's OK because funding is determined by actual room nights, which he produced. He met all pre- and post -event requirements. • He also provided other good information. He hosted two dinner parties at the Naples Grande (Beach Resort). All of his rooms were at the Naples Grande. • He also spent $50,000 at Celebration Park, where he rented two boats from Pure Florida. That shows he really did care about the economic impact while they were here. • The total economic impact was $462,961. 10 Packet Pg. 633 39.A.2 November 20, 2023 Ms. Becker moved to recommend approving the expenditure of Tourism Development Tax Promotion funds to support the October 2023 Advertising Softball World Series event, up to $5,000, waive any irregularities in the process, and found that these expenditures promote tourism. Second by Ms. Kerns. The motion passed unanimously, 7-0. 8. Old Business (None) 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a county website link. The Research Data Services report is presented monthly, and other reports are presented at TDC meetings on an as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain, president [Mr. St. Germain detailed a PowerPoint presentation on September numbers.] Ms. Petrunoff asked how the Implan (Economic Software) multiplier is tabulated. Where it went from 1.49 down to 1.38, we seem to be getting sort of penalized because of how well we're doing. What is that? Mr. St. Germain said it's based upon how much was spent and in what areas, such as hotels, restaurants, etc. While doing annual reports, we've also noticed that a lot of those figures have been lower than 2021 and 2022. Implan said there was a lot of extra money in the economy due to pandemic programs, which changed the overall multiplier. For now, he'd recommend focusing more on direct -spend year -over -year because that's a more apples -to -apples comparison while the Implan showed some fluctuations due to the overall economic market. Ms. Petrunoff asked how he calculates the Implan or is that from the industry? Mr. St. Germain said that comes from Implan, which is widely considered the No. 1 economic impact input-output software calculator in the tourism industry. We input direct spending into Implan and then Implan gives us the multiplier, jobs and wages and other items in the annual report. Ms. Petrunoff noted that all the domestic visits went down. Besides a desire to go out of the country now, were any other factors at play? Mr. St. Germain said there were myriad reasons we've mentioned. In the summer, it was the international and cruises reaching pre -pandemic levels, but as you look at 2021 and 2022, there was some "Florida fatigue" that we've seen not just in Collier County, but elsewhere in the state, such as the sargassum, leprosy and politics, which are an issue for some people across the country. A variety of things caused minor impacts and an overall decrease. Ms. Petrunoff asked how the numbers compare with our largest competitor, such as Sarasota, especially the one where we dropped to 79% and they did not consider another destination. It seems like a high number, and it dropped year -over -year. What does that mean? Is that typical? 11 Packet Pg. 634 November 20, 2023 39.A.2 Mr. St. Germain said considering other destinations is something we've seen across the state. People see more options. In 2021 or 2022, they just went down to Florida, but overall, we've seen it in general statewide. He can't provide specific comparisons and numbers like visitation and economic impact, but overall, as Southwest Florida goes up or down, all the other counties follow. There are minor differences, with the exception of late 2023, when certain counties were impacted more by Hurricane Ian than others, so that affected that relationship. Ms. Petrunoff asked if it's unusual that 80% of people coming here don't consider any other destination. That seems remarkably high, but is that typically what you see? They don't shop around? Mr. St. Germain said we usually see that figure in the 70-80% range when we're looking at all visitors, like this figure. It's when you consider visiting friends and family or going on a day trip, business trip or a sporting event, those destinations are largely picked for them. If we broke that number out only for overnight visitors, it would be a lower percentage if you don't pick that place. When we ask the 70-80% who answer that way, there is a difference with each person. Some people with the early funnel thought of three or four places and then come to Collier County. They may have forgotten that portion. Overall, that percentage is probably a lower percentage, but when we asked that question at other destinations statewide, it's usually in the 70-80% range. Ms. Petrunoff asked about the recommended -area question. "Do you recommend" went down slightly. Was there a cost factor? We're not the cheapest place to visit. We're quite expensive and then you factor in inflation. Did you find that a factor in determining the decrease, whether they recommended Collier County? Mr. St. Germain said yes, because when we when we follow up with those who "do not recommend" or if they "won't return," we ask a follow-up question, why not? "High prices" is the No. I reason overall, but it's always a value proposition. If they feel that the experience is great, they may come back. A destination such as Collier having a 93% return rate and a 95-94% recommend rate is strong. Anytime you see above 90%, you're in a good place. It's a good number. No one will ever reach 100. There always will be folks, especially first-time visitors who aren't used to the price differences, who may experience some sticker shock. We see that most months. Ms. Petrunoff noted "quiet and relaxing" was the No. 2 reason people visited. Are you seeing a deterioration in that as we build out? Mr. St. Germain said he'd have to look at the previous monthly reports and get back to her. Ms. Petrunoff noted that this market is safe. She hears that people love the city because they feel safe. It's a very safe place. She believes that especially with the international group or older visitors, safety is a huge factor versus going to another destination. Does that ever pop up and should we subtly be marketing the fact that we're a very safe community? Mr. St. Germain said he's not a marketing expert but can discuss data. Our studies showed that safety is more important for international visitors than for domestic visitors. Safety is a necessary, but not sufficient, item to get people to a destination. They have to feel safe, but that's more of an expectation. Marketers can tell you if it's important to promote safety. Action Item: Mr. St. Germain was asked to review whether there's been a deterioration in the responses for "quiet and relaxing" as a reason to visit as Collier County has been building out. 12 Packet Pg. 635 November 20, 2023 39.A.2 C. Paradise Advertising — Luisa Laurelli, Account Director, Client Services and Cyndy Murietta, VP of Media Ms. Laurelli said she appreciate Sandra Rios' work. We've been working on a transition plan in the meantime, and everything has been working out fine. We're ensuring we're launching all our marketing campaigns and initiatives. We're also working on the winter campaign that we plan to launch in January, which runs through March. We plan to come back and present you with a preview, a recap of how that campaign was performed. To answer the safety question, we include that in our messaging on web articles and the website, but it's never a key selling point for our marketing campaigns. We can take that into consideration next time and work closely with Joseph to look at the data to see how that can be put in our upcoming campaigns. Action Item: Can Paradise Advertising determine whether safety should be a key selling points in marketing campaigns. [Ms. Murietta detailed a PowerPoint presentation.] During a discussion with Ms. Petrunoff, the following points were made: • Ads can be tweaked within minutes based on weather, such as snowstorms. • People are itching to get out when stuck inside during heavy snow. They want to go somewhere warm. • Collier's winter campaign involves weather -triggered target marketing. Some digital advertising and billboards are triggered if temperatures go below 30, and if there's precipitation, there's a different message. That's a key focus for winter campaigns in the two key markets. • People want to stay up north because they have snow. They feel it's not Christmassy enough here, but we do the Christmas holiday well, with palm trees, daily events, such as a movie in a park or faux snow on Third Street. Promoting that could show travelers that the holiday spirit extends to Florida. We could have some positioning around that because it's a missed opportunity. • We're now celebrating the Centennial in the county and city and there are many special daily events starting in a couple of weeks that could drive people down here. • We have an extra hour of sunshine, so we should capitalize a bit on micromarketing and our advantage over the north. • We could target business travelers at airports so they can decide where to go on vacation. • The fall campaign leverages the holiday period. Last year, the hurricane affected the campaign. • Wi-Fi advertising at airports starts Thanksgiving week, when travel picks up. Ads will go through New Year's week, when many families travel. • We're targeting $175,000-plus household income families and couples. It's targeted to travelers we need to reach, but we probably wouldn't do that campaign anytime other than during big travel times. People are still excited about the holidays and the ads are focused in those airports. It's an opportunity to show travelers a beautiful picture and video of our destination. • We don't use Patch.com because we don't find that it's our audience. We're very particular about environments we use to deliver our beautiful creative and speak to the 13 Packet Pg. 636 November 20, 2023 39.A.2 right people. It's not the Paradise Coast's level of advertising. It's hyper local. We're very protective of the environment in which we place our advertising. • We have other campaigns that haven't been fully fleshed out. There's not a lot of German usage on Expedia but there is a lot in the London area. We're not using Kayak. Expedia is broken down by country and has a worldwide market. • The Hispanic campaign is targeted to the domestic market, not Spain. It runs in Florida and targets Hispanic speakers. It's the first time we're doing this campaign and we want to try it out to see how we perform. We're working with Joseph St. Germain and running research and surveys for Hispanic visitors to better target them. We're still trying to determine that percentage. • The Spanish -language targeted campaign will start in March in specific advertising MA&MINS • Another market is English-speaking Hispanic travelers, like the many affluent Hispanics from Miami. Fort Lauderdale and Orlando also are highly Hispanic. • Acting Chair Hill noted that hoteliers are equipped to deal with Hispanic travelers. • Our firm is responsible for the top funnel, putting this destination in front of travelers to inspire them. Hotels, businesses and attractions can welcome them and be proactive on their end. • Last year's most profitable customer was from Chicago, which has held that spot for three consecutive years. • We'll be doing a takeover in that market starting in January for four weeks, followed by a an integrated campaign from out -of -home to digital to online. Many placements will be put in front of them during the winter season, when they feel miserable. It shows we have endless, shining warm water here. That campaign has been working during the year, so we want to ensure we still have presence in that market. • We're investing more dollars in our most profitable areas. • We don't like to be spread thin during the winter campaign. We focus on the areas that will bring value to us. We have that proof with Chicago. • We always try to go after an emerging market, such as Cleveland. Last year, it was Hartford and New Haven, which was around No. 9-10 in top visitation and No. 4-5 in September. That shows it's performing well. • For FY24, we'll go after Cleveland with the same hopes, talking to them and being in front of them. If it works, we'll do it again. • We're always on Zartico, the visitation -research platform, and are looking at what the top spending and visitation markets are. There isn't a huge difference. • We look at where people come from and where they're spending the most. We're only targeting $175,000-plus income travelers, one of the highest targeting many of our media partners have seen. • We're going after the affluent audience who can come and spend more, who are least affected by inflation, least concerned about cost and any impending recession concerns. That's always top of mind for us: Where are people spending, where are they coming from and what kind of audience do we want to go after? • We're also leveraging the holiday activities here in our monthly newsletter that's sent in November and December. Our website is always current with events. We work closely with partners to find out what's happening here and are constantly changing content captures. Our social media team comes down for live streams or to build content, so whenever people go to our channels this time of year, they know what's going on. 14 Packet Pg. 637 November 20, 2023 39.A.2 • We're launching our first Snowfest campaign to highlight (Paradise Coast) Sports Complex events. We're also pushing that through some paid media to increase awareness about the events. Ms. Rios thanked Ms. Petrunoff for her great questions. Action Item: Paradise Advertising was asked to determine throu,-h Zartico and other tools why St. Louis has risen to the top in its interest in the Paradise Coast. (See E below.) C. Lou Hammond Group — Mackenzie Comerer, VP PR [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in October 2023. " Ms. Petrunoff asked about Nicoletta Pavarotti (Mantovani) and the event at Opera Naples. Is she selecting a city that she's going to be building her opera in? How does it work? Ms. Rios said Mr. Melleky will be talking about that. It was revealed at a recent press conference. It falls under his arts and culture umbrella. Mr. Melleky said we're working with Opera Naples to find out what the Pavarotti Foundation partnership will be. Then we can figure out how we can best represent it. We're working with them on the Festival Under the Stars, which is in February and March, and other events involving the Pavarotti Foundation. We're still working out what the next steps are. Ms. Petrunoff asked if Nicoletta Pavarotti is looking at other locations or only Naples. Ms. Rios said she believes it's only Naples, but we've only had initial discussions. We want to stay on top of it because it has such name recognition. Ms. Petrunoff said Ms. Comerer mentioned an article about "Best Small Towns for Christmas." Ms. Comerer said we focus on Naples and Marco Island because of the various activities, from the boat parade to the pet parade. We're being included in Southern Living, but pitch that to various media. Ms. Petrunoff asked if we definitely will be in Southern Living? Ms. Comerer said yes. We present that wide pitch to all national media and freelance writers. This is a very popular thing to showcase. Florida destinations that go all out for the holidays are of major interest to writers and are often part of different roundup articles. Ms. Rios said we also reach out to our partners a couple of months prior to a story that's being pitched, such as the holidays. The Ritz -Carlton sent us information about its winter market and gingerbread display, and we also include Third Street and 51h Avenue South events. As partners provide information, we send it to the agency to pitch. It's earned media versus paid media, so it lands based on the relationships the PR agency has or the internal relationship we have with the journalists. Ms. Petrunoff asked where the local input is coming from. Is it people like Ms. Becker and Third Street South? Ms. Rios said we have a robust database of partners. We ask them to send us information about what's going on for the holidays. It often goes to their PR or marketing agencies or an in-house marketing person at a resort. It typically wouldn't go to a GM, but to somebody in the sales and marketing area. 15 Packet Pg. 638 November 20, 2023 39.A.2 Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections (None) Ms. Rios said Chris Johnson, who provides the report, is out of the office. If TDC members have any questions, she can ask Chris and get back to you with an answer. Acting Chairman Hill said TDC members can review that presentation online. E. Miles Partnership — Enriqueta Balandra [Ms. Balandra detailed a PowerPoint presentation, "Paradise. com — October 2023 "J During questioning, the following points were made: • We benchmark against ourselves. • St. Louis, Missouri, popped up organically as a market of interest. • Organic traffic is when somebody finds our website on their own, whether they're using a Google search to find something or find a page on our website. There's also paid media, which is what Paradise Advertising runs. If someone sees an ad and clicks on it through our website, that's paid media versus organic. • You'll often see a correlation between a spike in web traffic based upon our digital ad vibe. An ad that pops up on your phone or computer that you click through is trackable in terms of data and you can see a bump in website traffic. • That's not what occurred with St. Louis. We didn't have an ad or campaign there and haven't had one there in a long time. Someone may have come back from a fabulous vacation or saw someone on social media who influenced people to go to our website. • St. Louis also was at the top the prior month. Ms. Rios said we can have Cyndy look at that through Zartico and other data research tools to see if it's an emerging market that we should put some money toward for a campaign. Action Item: Miles Partnership was asked to include the goal for the year, how Collier is tracking compared with prior years, and industry benchmarks. Action Item: Miles Partnership was asked to determine what caused St. Louis to iump to the top of the list in terms of interest. F. Paradise Coast Sports Complex/Sports Facilities Companies — Marissa Baker, Adrian Moses, J.P. Terrasi. [Mr. Moses and Mr. Terrasi detailed PowerPoint presentations.] [There were no questions.] G. County Museums —Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation on October visitation.] [Councilman McComas left the meeting at 1:52 p.m.] [There were no questions.] 16 Packet Pg. 639 November 20, 2023 39.A.2 11. Tourism Staff Reports (Provided in the agenda packet) Ms. Rios said TDC members can review the report at their leisure. 12. Council Member Discussion Ms. Becker thanked Ms. Rios and Mr. Melleky for stepping up when Mr. Beirnes left. She noted they both have other full-time jobs. When Paul Beirnes was first employed here, it was as a deputy director and then he became executive director. What happened to the deputy position? That's who should be up here now. Ms. Kerns said they tried to fill it. She believes those two FTEs still exist. They have not been posted. Ms. Rios said Paul interviewed people for the sports deputy director position but that fell through and was never revisited. We can ask Amy Lyberg about the status of the two FTEs. Acting Chairman Hill said we're so fortunate to have you two and your team. It's just incredible. He agrees with Susan. Action Item: Ms. Rios was asked to determine the status of the two FTE positions, deputy director and sports tourism director. Ms. Kerns asked if the TDC could return to the regular meeting date, the fourth Monday in 2024, for several reasons. We've been without a City of Naples representative this year. January 2 also is a national holiday, so she strongly recommends we start the new year by changing the date or it could affect the interviews for the director position. Ms. Rios thanked her for bringing that up. It's important for us to look into that. Most TDC members support that and have mentioned it to us before. She spoke to Dan Rodriguez about it and he agrees we should reach out to the incoming chairman to ensure he's amenable to it. She's not sure what the next steps will be. Acting Chairman Hill asked if the TDC should vote on that now or do we need to wait? Attorney Greene said it would be good postpone a vote until the next meeting, when you can consult with the chairman. Ms. Petrunoff noted that she and Councilor Grifoni often have conflicts with the third Monday due to City Council meetings. Several of us wish it could be moved back to the fourth Monday. This was her background and career before she retired. She feels like she's missing something when she's not here and always has hundreds of questions. She'd appreciate it if you'd try to change the meeting back to the fourth Monday. Ms. Rios said we'll look into it and do our best to determine the next steps. She'll talk to Dan to help get it done. Ms. Petrunoff said she'd like to see more benchmarking on the marketing reports. We're given a lot of statistics and she's not sure how to interpret them to determine if they're good or if we're heading in the right direction on a lot of expenditures, our marketing investments. We might be missing an opportunity to cross -market the Paradise Coast. We don't hyperlink to each other, and if the target market is mostly locals, we should be cross-pollinating each other. That's a very inexpensive way to do it. You can enrich all the websites and build volume. She'd also like to see strategic thought around Al in the marketing plans. How are we using AI, how do we want to deploy Al in some of the target marketing? She's sure the third parties are thinking 17 Packet Pg. 640 39.A.2 November 20, 2023 about it, but it's coming fast and furious, and can be very powerful. She thanked Ms. Rios for stepping up in Mr. Beirnes' absence. Ms. Rios thanked her for all the questions. Action Item: Ms. Rios and the marketing partners were asked to look more at cross marketing and hyperlinking, especially locally, as well as telling the TDC how they plan to incorporate AL 13. Next Scheduled Meeting Date/Location 9 a.m. TUESDAY, January 16, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 12:05 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Clark Hill, Acting Chairman These minutes were approved by the council/Acting Chairman on (choose one) as presented, or as amended 18 Packet Pg. 641 39.A.2 12/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.13 Doc ID: 27412 Item Summary: Southwest Florida Int'l Airport (RSW) Presentation FY23/24 review, that includes new airlift information, passenger count and update on future expansion. Meeting Date: 12/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 12/04/2023 3:27 PM Submitted by: Title: Tourism Name: John Melleky 12/04/2023 3:27 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism John Melleky Tourism Review Office of Management and Budget Christopher Johnson OMB Tourism Sandra Rios Tourism Review Corporate Compliance and Continuous Improvement Megan Gaillard County Manager's Office Geoffrey Willig CMO Analyst County Attorney's Office Colleen Greene Attorney Review County Manager's Office Dan Rodriguez Deputy County Manager County Manager's Office Ed Finn Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 12/04/2023 3:28 PM Completed 12/04/2023 5:54 PM Completed 12/05/2023 8:42 AM Completed 12/08/2023 4:12 PM Additional Reviewer Completed 12/10/2023 5:51 AM Completed 12/13/2023 9:10 AM Completed 12/14/2023 10:19 AM Completed 12/14/2023 3:48 PM Completed 12/15/2023 2:35 PM 12/18/2023 9:00 AM Packet Pg. 642 ;sunol LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y N M Q M cQ) a m - Y V ILIL O = c a �- > O R = as to O CL s i D � 3 O O to I 3 L� ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y m u R Q 3 Cn 19 _N Q (n Q] O L O 4— a) in O a) U � o O (n E c c O 0 0 0 `� Co Q) C a-- O 0 - L O 4-1 L O W Q X O Q C6 Q O 0 U O � Q U Q U) � O Q U) L U o f CO CO c E � U o Q m a) cn ;sunol : LLSLZ) 68ZZ-epu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyae;;y U O `° a .— F- co O C O U M w 06 iA- a co 75 M O Q i a0 U. ;sunol : LLSLZ) 68ZZ-spu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyae;;y N � Q � Q) � M a a� Y U l0 a w C c o LIm i N = O C� IL ;sunol : LLSLZ) 68ZZ-spu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyoe;;y N ~ Q � Q) � M a a� Y U l0 a O� CL M ■m N Q N Q W • Nm 00 D) W M w (0 V V O N (n O O o0 o (0 N 00 I- M 00 V Ln M W (O M (O I� o N 1� 7 7 CD V O M o V I'- (0 O N M O N iA ci oq v_ o,, N—, N Il M�� P- O (0 N • 0 M N r M M O M V M O 67 N o0 O O •• oO I-- M LO c0 N O O (O O r o c0 LQ 7 c0 V I- (0 OD Cl N N O m co M O (0 M N a M N (O M N aD n O V oD N N - 00 o0 I� O (0 V 7 h (o (o (O (n N N V V V 7 7 - co co M co co co co C 6 o o 0_ O C C o_ _ C _ 'C _= U C C C (6 C co .T. 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IL d' U f3A 3 IL 1 �+ N 2i N N � Co CO O Ems} 4-0 ( to G) UO U� .> -aU E'2)� o CD r) U a) U Co U m � w ;si.anol : LLSLZ) LSZZ-epuaBV pn=l - Iiounoo;uewdolanad;sijnol 86-Z6-£Z0Z .;uewtjoe;;y c ca E *6 1 ;sijnol : LLSLZ) 6SZZ-epuaBV pn j - Iiounoo;uewdolanad;sianol 86-Z�-£Z0Z .;uawLjoejjV l �0_ .1 ev, ►:LJ co O N O cn Q LJ ;sijnol : LLSLZ) 6SZZ-epuaBV pn j - Iiounoo;uewdolanad;sianol 86-Z�-£Z0Z .;uawLjoejjV C � v � L O L � � O C6 O U .E }' � O O U � N 0 N N � Q O m O U co O O O U C6 � O � O Co O 1 m CF) C6 c O U O () m ;sunol LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y N N CD Q � Q) M � a a� Y U l0 a u M rL 39.A.2 12/ 18/2023 EXECUTIVE SUMMARY Recommendation to approve the expenditure of the Tourism Development Tax Promotion funds to support the November 2023 Doral Gold Cup event up to $12,000; to waive any irregularities in the process; and make a finding that these expenditures promote tourism. OBJECTIVE: To provide for payment approval for the hosting cost of the November 2023 Doral Gold Cup. CONSIDERATIONS: On September 5, 2023, the President of Soccer Skills FL, Inc., provided the signed Athletic Event and Tournament Application for the Doral Gold Cup to the Tourism Division. The event was scheduled to be held on November 4, 2023, and November 5, 2023. The Tourism Director accepted the application and processed it for review and approval. This event has been held for the prior six years with an estimated 2,000 participants and 800 room nights anticipated for this event based on historical information. In July 2022, the Doral Cup received Board approval for up to $12,000 for the November 2022 Doral Cup event; however, the event was cancelled due to Hurricane Ian. This event resumed in November 2023, which is the current event application. The Tourism Director provided verbal pre -approval of the event, and the FY 2024 budget has $72,500 budgeted for sports sponsorships for minor events, such as smaller sporting events. The funds are available for payment of the hosting costs that were verbally pre -approved without the proper TDC and Board approvals. Collier County hosted the Doral Gold Cup Tournament in November 2023, and the event promoter is seeking reimbursement for hosting costs based on the application and the Tourism Director's verbal pre -approval to review and approve the application then process it through the TDC and Board for approval. The Tourism Director recommended hosting costs in the amount of up to $12,000. Pursuant to the Board approved Sports Tourism application process, applications are required to be submitted 90 days prior to the event, and the expenditures should be reviewed by the TDC and the BCC prior to the event taking place. Tourism staff is requesting that the Board waive any irregularities in the process, including the receipt of the late application and approval being sought after -the -fact. The event promoter has successfully met the requirements for reimbursement. Standard Details about Sport Events and Applications The hosting costs are based on Collier County's experience with these same or similar events, the event funding application request, and the room nights received from the event organizer. The Tourism Division proposes to reimburse the event organizer for actual facility rental costs and operating expenses based on the actual facility rental cost and room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Tourism staff utilizes the Board approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen dollars per room night. Funding for these sports events is subject to TDC recommendation and Board approval. Doral Gold Cup The event took place November 4 - 5, 2023 and utilized Paradise Coast Sports Complex and North Collier Regional Park. The event attracted 1,965 athletes, 4,421 spectators, and generated 855 room nights in the County. The expenses proposed for reimbursement are assistance with facility rental, and operating expenses up to $12,000. Based on Destination's International Event Impact Calculator, direct spending was estimated at $1,449,228 with a total economic impact of $2,042,561. Direct Impact $1,449,228 Total Impact $2,042,561 TDT Revenue $21,907 Room Nights 855 room nights/800 approved Packet Pg. 666 39.A.2 12/ 18/2023 Acquisition Cost 1 $15 ($15 X 800 = $12,000) FISCAL IMPACT: Funding is available in the Tourism Division's FY 2024 budget within TDC Promotional Fund (1101) for support of sport events. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Council at their meeting scheduled on 12/18/23. LEGAL ONSIDERATION : This item has been reviewed by the County Attorney, is approved as to form and legality and requires majority vote for approval. - JAK RECOMMENDATION: To approve the expenditure of the Tourism Development Tax Promotion funds to support the November 2023 Doral Gold Cup event, up to $12,000; to waive any irregularities in the process; and make a finding that these expenditures promote tourism. Prepared by: Marissa Baker, Regional Manager - Paradise Coast Sports Complex Megan Gaillard, Division Director, Corporate Compliance and Continuous Improvement ATTACHMENT(S) 1. FINAL Doral Cup 2023 Application - Soccer Skills Unlimited (PDF) 2. Doral Economic Impact (PDF) 3. Doral cup logo (PDF) Packet Pg. 667 39.A.2 12/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 27411 Item Summary: Recommendation to approve the expenditure of the Tourism Development Tax Promotion funds to support the November 2023 Doral Gold Cup event, up to $12,000; to waive any irregularities in the process for items such as lack of written application pre -approval or TDC and Board approval; and make a finding that these expenditures promote tourism. Meeting Date: 12/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 12/04/2023 3:19 PM Submitted by: Title: — Tourism Name: John Melleky 12/04/2023 3:19 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Corporate Compliance and Continuous Improvement Megan Gaillard Tourism Office of Management and Budget County Manager's Office Tourism County Attorney's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council John Melleky Tourism Review Christopher Johnson OMB Geoffrey Willig CMO Analyst Sandra Rios Tourism Review Colleen Greene Attorney Review Jeffrey A. Klatzkow Additional Reviewer Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 12/11/2023 12:13 PM Additional Reviewer Completed 12/12/2023 8:49 AM Completed 12/12/2023 9:22 AM Completed 12/12/2023 5:23 PM Completed 12/13/2023 10:37 AM Completed 12/13/2023 1:30 PM Completed 12/14/2023 9:37 AM Completed 12/14/2023 9:57 AM Completed 12/14/2023 3:47 PM Completed 12/15/2023 2:34 PM 12/18/2023 9:00 AM Packet Pg. 668 39.A.2 Co ler County Athletic Event & Tournament Application *Application must be received via email 90 days prior to the first day of the event. Soccer Skills FI Inc Organization Name: 12653 Torbay Dr Organization Address: Boca Raton FI 33428 City: State: Zip: 7272518459 Organization Phone: www.doralgoldcup.com Organization Website: soccerskillsunlimited@gmail.com Organization Email: Non -Profit Tax ID No.: 84-4266553 Federal Tax ID No.: Event Director Full Name: Jeff Pinteralli 07/31/1964 D.O.B.. *Event Director will be the flat point of contact in the event of any issues during the event (i.e. medical, safety, altercations etc.). Collier County Parks and Recreation site -lead representative will consult on appropriate facility protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been mediated, the Collier County Parks and Recreation site -lead representative will discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility etc.) The below contact information will be used to contact the Event Director during the event. soccerskillsunlimited@gmail.com Event Director Email: 7272518459 Event Director Cell Phone: 12653 Torbay Dr Event Director Home/Business Address: Boca Raton FI 33428 City: State: Zip: The Doral Gold Cup Event Name: soccer Sport(s): November 4-5 2023 Dates requested for event: Will you require load -in dates in addition to the above requested dates? Please list schedule of load -in and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please note, load -in days may require additional facility rental fees.) Yes No Page 1 of 12 Packet Pg. 669 39.A.2 Vendors KI Will you be securing any vendors at this event? YES NO Please list the name of the vendor(s), dates, times, and dimensions of set-up. *Please note, a fee may be required for vendors to utilize venue space during the event. 1. Vendors are required to supply their own power. 2. Vendors are required to be fully set-up at least (1) hour prior to competition. 3. No outside food and/or beverage vendors are allowed at Collier County Parks & Recreation as there is an exclusive concessionaire on -site. 4. All vendors must provide a current business license and proof of insurance of atleast $1,000,000 in coverage. Facility(s) Type Requesting: (Include number of fields, courts, lake, beach, etc. and type Example — North Collier Regional Park — (1) 9 v 9 Soccer Field) North Collier-8 full size fields (1) Paradise -8 full size fields (2) (3) (4) Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please note, a cost may be associated with these requests at the expense of the event organizer, unless agreed upon in writing and excused as an expense by the CVB. NA Yes Will you require food any on -site concessions? *If yes, please ensure an accurate event schedule is provided to Collier County Parks and Recreation upon request to ensure ample preparation time. 3000 Estimated # of Spectators per day of event: 150 Estimated # of Teams: Page 2 of 12 Packet Pg. 670 39.A.2 If using multiple facilities, please provide the information below. *Site Directors must be at least 21 years of age and remain on premises for the duration of the event. Site Director Name & Cell Phone (1): Jeff Pinteralli 7272518459 Site Location: Paradise Site Director Name & Cell Phone (2): Chris Stone 239 243 4896 Site Location: Collier Park Site Director Name & Cell Phone (3): Site Location: Insurance Policy Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to event. The event organizer is subject to a late fee if this documentation is received after (15) business days. Reservation will not be honored without appropriate insurance on file. Please refer to the below for additionally insurance and coverage requirements. Collier County Board of County Commissioners 3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746 o Agree to provide certificate(s) of insurance 15 business days prior to event start date "Collier County Board of County Commissioners is an additional insured". This coverage must remain in effect for the entirety of the event including the following coverages: o General liability requirements as follows: Provide Collier County with proof of a comprehensive General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00 Auto, bodily injury, property damage, workers comp, employer's liability (minimum $100,000) o Agree that Collier County assumes no liability for the recruitment, selection, background screening of Xn-county special event management, staff, volunteers, coaches, youth leaders, and others. (Please, initial to verify your compliance with the above Insurance Policy) Facility Rental Deposit Policy A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the deposit towards the event balance, provided the facilities utilized for the event are returned in the same condition as prior to the event. Should any damages or monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and Recreation. JP (Please, initial to verify your compliance with the Facility Rental Deposit Policy) Page 3 of 12 Packet Pg. 671 39.A.2 Event Cancellation Policy Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full refund will be issued. All event cancellations must be in writing and sent to James Hanrahan at James.Hanrahan@colliercountyfl.gov In the event the reservation is canceled less than 90 days prior to the first requested date of reservation, a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 45 days prior to the first requested date of reservation, a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 15 days prior to the first requested date of reservation, a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded by Collier County Parks and Recreation. Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated with the date of cancellation will be refunded. Collier County reserves the right to terminate this Event for any reason with 30 days' notice to the Event Jranizer. Deposit will be refunded in full. No other refunds will be made. (Please, initial to verify your compliance with the Event Cancellation Policy) Facility Parking Policy Please note, all cars parking on Collier County Park property must park within the designated parking areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via email. JP (Please, initial to verify your compliance with the Facility Parking Policy) Page 4 of 12 Packet Pg. 672 39.A.2 Venue Rental Request & Approval Policy Venue rental request and/or approved venue requests are subject to relocation to another County facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the above adversities will be communicated to the renter by Collier Countystaff. Please note after capacity limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large events. JP (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy) Rental Fees & Payment Policy All fees and expenses related with the event are the responsibility of the event organizer to pay. In addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues, and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it is determined that the event will require more event fields/space after funding assistance has been approved for the event, the additional cost will be the responsibility of the event organizer to remit. Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of the event. If all fees are not paid then the event will not be honored and will be cancelled. JP (Please, initial to verify your compliance with the Rental Fees Policy) Weather Policy Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation Event Supervisor in accordance with the protocol approved by Collier County. JP (Please, initial to verify your compliance with the Weather Policy) Event Approval Policy I understand that submitting an application is NOT a guarantee of availability or approval. Approval will be indicated once all signatures below are completed and the County confirms the requested facilities are available in compliance with Parks and Recreation requirements. However, Collier County reserves the right to deny or cancel rental request if the required documentation is not provided and/or if guidelines are not followed as requested by Collier County. This also includes those guidelines set forth in the above application and the Collier County Parks and Recreation Rules & Regulations form. JP (Please, initial to verify your compliance with Event Approval Policy) Page 5 of 12 Packet Pg. 673 39.A.2 INDEMNIFICATION To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes. JP (Please, initial to verify your compliance with required Indemnification language) Page 6 of 12 Packet Pg. 674 L � 0 e 0 0 Playa CO., G Xsco er Funding Eligibility Collier County Collier County Sports Tourism Event Funding Application Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels and lodging in Collier County over multiple days throughout the duration of the event. Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states: "To promote and advertise tourism in this state and nationally, and internationally, however, if tax revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists." The following criteria are required for TDT funding support: Funding Eligibility 1. Fully completed Application must be received 90 days prior to the first day of the event. 2. All applications must be submitted online or via email. No handwritten Applications will be accepted. 3. Event must be more than (1) day in duration. 4. Event must generate a minimum (250) or more room nights within Collier County. 5. Events with national television exposure may be considered for additional funding reimbursement. 6. Event must have a history of attracting significant out -of -county visitors and/or the potential to attract out -of -county visitors. Collier County reserves the right to request proof of room nights, host, and/or hotel references from previous events. 7. Must comply with all Collier County guidelines, rules, safety protocols, and laws. Pre -Event Requirements 1. Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to the =first date of the event. 2. Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or other Collier County paid lodging accommodations must be advertised to participants and spectators prior to the event, on the event website and/or via email blasts. 3. Must provide documentation of marketing promotions outside of Collier County for the event that will attract overnight visitors and spectators to Collier County. Naples, Marco Island, Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must be used in all marketing and/or promotional items as it relates to the event. Page 7 of 12 Packet Pg. 675 39.A.2 Post -Event Requirements 1. Events that exceed the estimated room nights will receive the maximum amount of reimbursement previously approved. A higher production of room nights than projected will not qualify for additional refund amount but will be considered as part of future funding requests. 2. All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is responsible for all expenses associated with the event and must provide an invoice from all entities that charged the event organizer for said expenses. Event organizers are subject to Collier County Finance audit prior to payment. 3. Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be accompanied by an invoice from the entity charging the event organizer for each expense as proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the amount of reimbursement based on actual expenses and room night production. Only the items approved by the CollierCounty Board of Commissioners on the event application are eligible to be reimbursed. 4. Room night pick-up must be tracked and reported with the submission of a post -event report to CollierCounty within (10) calendar days after the last day of the event to remain eligible for funding reimbursement. 5. The event must achieve a minimum of 250 room nights within Collier County to receive funding reimbursement. If the room nights generated from the event within Collier County are less than 250 room nights, then the event will not receive event expenses reimbursement. Allowable Expenses 1. Promotional, marketing, and advertising expenses in target markets outside of CollierCounty. 2. Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown, operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any facility rental, equipment or third -party rental and/or vendor will need to be procured and rented by the event organizer. Event organizers may request reimbursement for such expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor reimbursement of any rental or vendor directly affiliated with the event organizer. In certain instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.). 3. Sanctioning and/or bid fees directly related to the event Non -Allowable Expenses 1. Food, Beverages, Refreshments. 2. Administrative or general expenses. (i.e. office supplies, copies etc.) 3. Building projects or permanent equipment expenses. 4. Fundraising cost and/or functions. Prize money or purses. 5. Expenses and debts not related to event. Page 8 of 12 Packet Pg. 676 39.A.2 Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners (BCC) 1. Applications will be reviewed to evaluate the impact of the event to Collier County. 2. All proposed funding must be recommended by the Collier County Tourist Development Council and the Collier County Board of Commissioners. Expenses will not be reimbursed unless all elements of the Event Application are strictly adhered to. Event Summary How many years has this event been held? 6 YEARS What previous locations have hosted this event? MIAMI How many participants does this event host historically? 2000 How many room nights has this event attracted historically? 800 How many spectators has this event attracted historically? 3000 Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel room nights for each category. Out- of- Area Youth Participants 1500 Local Youth Participants 500 Out -of -Area Adult Participants 200 Local Adult Participants 50 Out -of -Area Staff & Media NA Local Staff & Media NA Gender of Participants BOTH Number of Teams 150 Age Ranges of Participants 8-18 Total Projected Room Nights 800 All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a National governing body. Documentation of sanctioning must accompany the application. (Ex: COI through governing body for documentation.) Which organization will be sanctioning this event? USSSA How will you be securing Collier County hotel accommodations? If you are contracting with a housing company, please list below. HBC TRAVEL Page 9of12 Packet Pg. 677 39.A.2 Marketing Plan Please, describe in detail the marketing outlets that will be used to promote this event to participants, visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time of application and can be emended up to 60 days prior to the first day of the event with the application. NA PROJECTED EVENT EXPENSES: Please refer to the allowable and non -allowable expenses on page 8 of this document to indicate the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded Allowable Expense FIELD RENTAL Total Amount Requested: OTHER EVENT EXPENSES NOT REIMBURSABLE: 15,000 15,000 Post -Event Material Deadline Amount Post -event forms and proof of room nights in Collier County must be submitted within (10) calendar days from the last day of the event. Failure to submit the proper documentation provided by Collier County, may result in forfeiture of County approved funding reimbursement and/or future event dates. JP (Please, initial to verify your compliance with the Post -Event Material Deadline Policy) Page 10 of 12 Packet Pg. 678 39.A.2 Evaluation of Event for Future Dates Policy Upon submission of the post -event and room night materials, Collier County will evaluate the impact of the event in Collier County based on the deliverables outlined by the event organizer in the funding application. Collier County will determine based on said evaluation, the extent of which Collier County will be involved with the event in future years, in terms of event dates and funding. If an event fails to meet the assured impact to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations, law enforcement/security detail required, violation of park regulations, county laws, etc.) that are deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. JP (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy) Hotel & Room Night Guidelines Policy Event organizers are required to provide actual room night pick-up reports from hotels, which housed event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the event. These reports must come from hotel representatives and be printed on official hotel stationery Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third - party booking agency is used; the same procedure as above applies. Third -party booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room night total for the event. JP (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy) Compliance I hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a condition of receiving funds from Collier County. JP (Please, initial to verify your compliance) Page 11 of 12 Packet Pg. 679 39.A.2 Collier County Use Only Rental Fees and Charges Approved facility: Number of fields approved: Field type: Venue Rental Cost (including load -in dates): Additional Rental Cost (i.e. stage, tables, etc.): Total Cost: Expenses to be reimbursed by Tourist Development Tax funds: Expenses to be paid by Event Organization: Event Director JEFF PINTERALLI Printed Name: PRESIDENT Title: Signature:' 09/5/2023 Date: Parks & Recreation Representative Printed Name: O1ema Edwards Title: Director Signature: Digitally signed by Olema L. Olema L. Edwards Edwards Date: 2023.11.27 17:06:21-05'00' Date: 11 /27/2023 Collier County/CVB Representative Printed Name: John Melleky Title: M e l l e k John Digitally signed by Mellekydohn y Date 2023.11.28 08 33 27 -05'00' Signature: Date: 11-28-2023 Applications must be sent electronically to be eligible for review. Please send application via email to: Paul Beirnes Naples, Marco Island, Everglades Convention and Visitors Bureau 239-252-x6x6 Paul.Beirnes@colliercountyfl.gov Page 12 of 12 Packet Pg. 680 Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau 39.A.2 Event Parameters Key Results Event Name: Doral Gold Cup 2023 Business Sales (Direct): $1,449,228 Organization: Soccer Skills FL Inc Business Sales (Total): $2,042,561 Event Type: Youth Amateur Jobs Supported (Direct): 787 Start Date: 11/4/2023 Jobs Supported (Total): 895 End Date: 11/5/2023 Local Taxes (Total): $54,684 Overnight Attendees: 2397 Net Direct Tax ROL $47,730 Day Attendees: 2303 Estimated Room Demand: 1,704 Direct Business Sales Sales by Source Sales by Sector $1,400,000 Trans. $1,200,000 Space Rental $1,000,000 Retail $800,000 Recreation $600,000 $400,000 $200,000 Business Services $0 Attendees Organizer Media $0 $100,000 $200,000 $300,000 $400,000 $500,000 Industry Attendees Organizer Media/Sponsors Total Lodging $438,132 $0 $0 $438,132 Transportation $113,126 $1,810 $174 $115,111 Food & Beverage $372,228 $90,292 $0 $462,520 Retail $225,685 $0 $0 $225,685 Recreation $139,418 $0 $0 $139,418 Space Rental $0 $12,000 $0 $12,000 Business Services $0 $56,265 $98 $56,363 TOTAL $1,288,589 $160,367 $273 $1,449,228 Destinations International Event Impact Calculator Packet Pg. 681 10/24/20 39.A.2 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Event Name: Doral Gold Cup 2023 2023 Organization: Soccer Skills FL Inc Economic Impact Details Direct Indirect/Induced Total Business Sales $1,449,228 $593,332 $2,042,561 Personal Income $524,159 $167,021 $691,180 Jobs Supported Persons 787 108 895 Annual FTEs 13 2 15 Taxes and Assessments Federal Total $135,549 $50,072 $185,620 State Total $99,113 $18,868 $117,981 sales $74,765 $8,900 $83,665 income $0 $0 $0 bed $0 - $0 other $24,347 $9,968 $34,315 Local Total (excl. property) $$47,730 $6,954 $54,684 sales $12,461 $1,483 $13,944 income $0 $0 $0 bed $21,907 - $21,907 per room charge $0 - $0 tourism district $0 - $0 restaurant $0 $0 $0 other $13,362 $5,471 $18,833 property tax $26,290 $6,647 $32,937 Event Return on Investment (ROI) Direct local tax ROI (net property taxes) Direct Tax Receipts $47,730 DMO Hosting Costs $0 Direct ROI $47,730 Local Taxes Net Present Value $47,730 Direct ROI (%) - Total local tax ROI (net property taxes) Costs Total Local Tax Receipts $54,684 Total ROI $54,684 Net Present Value $54,684 $0 $20,000 $40,000 $60,000 Total ROI (%) - Estimated Room Demand Metrics Room Nights (total) 1,704 Room Pickup (block only) 0 Peak Rooms 888 Total Visitor Days 5,482 Packet Pg. 682 Destinations International Event Impact Calculator 10/24/20 39.A.2 APLES OR A - 7-8-51, 2.025 ONLY THE BEST JOIN US IN PARADISE! Playing in the All -American Series at all locations gives each player the opportunity to be selected as one of the TOP PLAYERS from each event, allowing participation in the All -American Golden Cup at the end of the year in Naples, Florida (East Version) and Mesa, Arizona (West Version). From there, players are selected for the All -American Super Cup and earn the recognition as one of the "NATION'S BEST PLAYERS" for the year. The Golden Cup will be LOADED with talent featuring hundreds of players from all around the United States. Expecting over 40 states represented and several countries! Always our biggest event of the yea r! If you're invited to play in the Golden Cup, you will not want to miss this opportunity. Packet Pg. 683 39.A.2 THE Doral Gold CUP- NAPLES November 4-5 2023 ' U/a Thru U/19 • 1GOLD CUP r�----a_; -� I ---i2 Tournaments combined to add more points awarded through Gots ort!!! . us�sa iU-Sxr Tournament NAPLES ARCO ISL. Packet Pg. 684 39.A.2 M N O N 0 L ci CCD C u O U c m E O_ O N d r N 3 O H ti r- Ln N 00 N N R C N al Q 7 LL C 7 O U O E O. O N N N •L 3 O H Co r N r M N O N r C d L V a Packet Pg. 685 39.A.2 First Name Last Name • •Jones IL NAPLES MARCO ISLAND EVERGLADES,. Packet Pg. 686 39.A.2 12/ 18/2023 EXECUTIVE SUMMARY Recommendation to approve the Second Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2025-2029 U.S. Open Pickleball Championships and make a finding that this item promotes tourism. OBJECTIVE: Recommend approval of Second Extension and Amendment of the Sponsorship Agreement with Spirit Promotions for the years of 2025 - 2029. CONSIDERATIONS: Collier County entered into the Sponsorship Agreement with Spirit Promotions on February 12, 2019. The Agreement included the U.S. Open Pickleball Championship for years 2019 to 2021. On October 22, 2019, the Parties entered into the first Extension and Amendment of the Sponsorship Agreement which extended the sponsorship through the U.S. Open Pickleball Championship in 2024. The Parties wish to further extend the Agreement for 5 years through 2029 as set forth in the Second Amendment and Extension. Pickleball is still a fast-growing sport in Collier County, and the U.S. Open Pickleball Championships have been a primary factor in that growth. This event promises to continue to bring a record number of participants and fans to Collier County in April of the next five years. The 2023 U.S. Open event was once again the marquee tournament in the Pickleball market. The 2023 tournament attracted over 3,000 players from all 50 states. Over 39,500 spectators came out from around the world to watch Pickleball's best play for the right to be called U.S. Open Pickleball Champions. CBS Sports live streaming coverage was featured all week, and the Pro Finals aired on Saturday, April 22, 2023 on the network. The 2023 U.S. Open Pickleball championship brought in estimated tourist tax dollars of $168,384 and an economic impact of $14,065,766. In addition to paying a Sponsorship fee, Collier County will assist Spirit Promotions to host the event. This assistance includes: • Year-round promotion of the event on the Sports Tourism website, Facebook, and Twitter channels. • Providing PR and media assistance to promote the Championships. • Assisting with permitting and hotel partnerships. Collier County and Spirit Promotions will continue to collaborate on a racket center facility master plan and look for outside sources of funding to support those plans. The Second Extension and Amendment extends the current Agreement scheduled to end in 2024 from 2025 to 2029 U.S. Open Pickleball Championships. The County's sponsorship remains $345,000 per championship event and is subject to the terms and conditions set forth in the Sponsor Agreement, as amended. FISCAL IMPACT: Funding in the amount of $345,000 will be included in the annual Tourism Division budget for sports marketing within TDC Promotional Fund 1101. The CVB will continue to budget funding in future fiscal years in Fund 184 as outlined by the contract. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG ADVISORY COMMITTEE RECOMMENDATION: The Tourist Development Council will review this Second Extension and Amendment at its meeting on December 18, 2023. RECOMMENDATION: Recommendation to approve the Second Extension and Amendment of the Sponsorship Agreement between Collier County and Spirit Promotions for the 2025-2029 U.S. Open Pickleball Championships and make a finding that this item promotes tourism. Packet Pg. 687 39.A.2 12/ 18/2023 Prepared by: John Melleky, Arts and Culture Manager, Tourism, Sandra Rios, PR and Communications Manager, Tourism. ATTACHMENT(S) 1. Spirit Promotions second exten & amend (PDF) 2. US Open Pickleball Championships Partner (PDF) Packet Pg. 688 39.A.2 12/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: TC Doc ID: 27526 Item Summary: Recommendation to approve the Second Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2025-2029 U.S. Open Pickleball Championships and make a finding that this item promotes tourism. Meeting Date: 12/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 12/14/2023 12:01 PM Submitted by: Title: — Tourism Name: John Melleky 12/14/2023 12:01 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Jennifer Leslie Tourism Review Tourism John Melleky Tourism Review Corporate Compliance and Continuous Improvement Megan Gaillard Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 12/14/2023 12:01 PM Skipped 12/14/2023 11:50 AM Completed 12/14/2023 12:43 PM Additional Reviewer Completed 12/14/2023 5:41 PM Completed 12/15/2023 2:35 PM Completed 12/15/2023 2:59 PM Completed 12/15/2023 3:06 PM Completed 12/15/2023 4:06 PM Completed 12/15/2023 4:51 PM 12/18/2023 9:00 AM Packet Pg. 689 39.A.2 SPONSORSHIP AGREEMENT BETWEEN COLLIER COUNTY AND SPIRIT PROMOTIONS THIS AGREEMENT is made and entered into this _ � day of. �0, u ' 2019, by and between Collier County, a political subdivision of the State of Florida ("Coin"), and Spirit Promotions, LLC, a Foreign Limited Liability Company ("Spirit Promotions"), authorized to do business in Florida. RECITALS: WHEREAS, the County has adopted a Tourist Development Plan funded by proceeds from the Tourist Development Tax; and WHEREAS, the Collier County Tourism Ordinance provides that certain of the revenues generated by the Tourist Development Tax are to be allocated to promote and advertise tourism within the State of Florida, nationally and internationally which encourages tourism; and WHEREAS, Spirit Promotions has applied to the Collier County Tourist Development Council ("TDC") for Sponsorship funding to be used to host the 2019 through 2021 U.S. Open Picklcball Championships at Collier County's East Naples Community Park; and WHEREAS, with the recommendation ol'the TDC, the Collier County Board of County Commissioners has reviewed and approved the proposal of Spirit Promotions, and specifically finds that the event promotes tourism. WITNESSETH: NOW, THEREFORE, in consideration of the promises and covenants contained herein, and other good and valuable consideration exchanged amongst the parties, the parties agree as follows: i. All of the above RECITALS arc true and correct and are hereby expressly incorporated herein by reference as if set forth fully below. 2. Spirit Promotions agrees as follows: A. At its sole cost and expense, Spirit Promotions will promote, market and present the 2019 through 2021 U.S. Open Pickleball Championships, to take place at Collier County's East Naples Community Park in April of each year. As part of this, Spirit Promotions at its sole cost and expense, will: i. Lease the East Naples Community Park directly from the Collier County Parks and Recreation Division and will comply with all then -current County requirements for the hosting of an event of this size including but not limited to: providing the necessary insurance, crowd control, parking, security, EMS, restroom facilities, waste removal, portable generators, showers and other event operation expenses. Spirit Promotions will also obtain all required liquor licenses to allow alcohol beverage sales at the events. 104-CM(3-000021t452569f11 Packet Pg. 690 1 39.A.2 ii. Negotiate and schedule the production and airing of the 2019 through 2021 U.S. Open Pickleball Championships on CBS Sports Network, a Live Streaming provider, or other comparable broadcast and on-line providers. iii. Provide written acknowledgement of funding by the Collier County Convention & Visitors Bureau (CVB) using the phrase "Funded in part by the Collier County Tourist Tax" and placement of the CVB logo in all media, marketing, promotion, and local activation. 3. Collier County agrees as follows: A. In consideration of the above, County will pay Spirit Promotions an annual Sponsorship Fee in the sum of Three Hundred forty -Five Thousand Dollars ($345,000.00) for the 2019 through 2021 U.S. Open Pickleball Championships. Although this Sponsorship Fee is intended to help Spirit Promotions pay for its costs related to hosting the event, Spirit Promotions may use this fee in any manner it deems fit. Each year, payment shall be made in three installments as follows: i. The First Payment ($45,000.00) shall be paid to Spirit Promotions within 45 days of the County's receipt of a Spirit Promotions invoice with written notice provided by Spirit Promotions that it has commenced registration for each year's U.S. Open Pickleball Championships. Such notice will provide documentation evidencing that the event has officially opened, which documentation may include proof of media placement for the event such as social media promotion, e- newsletters, digital advertising, website updates, and Pickleball related websites such as the Academy for website banner ads. All marketing, promotion and advertising must include the CVB logo as provided by Collier County to Spirit Promotions. ii. The Second Payment ($185,000.00) shall be paid to Spirit Promotions within 45 days from the conclusion of each year's U.S. Open Pickleball Championships. The County may deduct from this any outstanding fees owed to Collier County in connection with this event. iii. The Third Payment ($115,000.00) shall be paid to Spirit Promotions upon receipt of a final invoice from Spirit Promotions following each year's U.S. Open Pickleball Championships, which invoice shall include the following information: a. Proof that the event was broadcasted and live streamed as agreed to; and h. Documentation of attendance/overnight accommodations slays and direct visitors spending by event participants and spectators. This final invoice shall be submitted to the County within 60 days following the last day of the U.S. Open Pickleball Championships that was just held. All invoices are payable in compliance with Florida's Prompt Payment Act. B_ Within 30 days from the County's receipt of Spirit Promotions final invoice for each event, the Parties shall meet to discuss the next year's event. At this time, the Parties will review the information provided by Spirit Promotions as part of its final invoice, and 104-CMG -OW021ias23WI1 2 Packet Pg. 691 1 39.A.2 consider whether there should be changes to this Agreement or the Sponsorship Fee for the next year's event. To be effective, any changes must be memorialized by an amendment to this Agreement. The County Manager is authorized to extend this time frame on behalf of the County. C. In addition to paying a Sponsorship Fee, Collier County shall assist Spirit Promotions in their hosting of the event, which will consist of some or all of the following: i. Year-round promotion on Collier County Convention and Visitors Bureau sports marketing websitc, Facebook, and Twitter channels; ii, Assistance with hotel logistics including gathering of rates and banquet needs; iii. Assistance with local volunteers in coordination with U.S. Open Pickleball Championships leadership; iv. Assistance with Concessions Operations if needed by prior arrangement with Collicr County staff; V. Assistance with Public Relations and Media Outreach; vi. Discounts to local attractions and restaurants; vii. Administrative assistance with obtaining necessary permits including liquor license; and viii. On site visitor information table to assist with local attractions and suggestions for out of town visitors. LEGAL MATTERS 4. rNDEMNIFICATION AND DUTY TO DEFEND; A. To the maximum extent permitted by Florida Law, Spirit Promotions shall indemnify, defend and hold harmless the County, its officials and employees from any and all liabilities, damages, losses, and costs, including, but not limited to, reasonable attorneys' fee and paralegals' fee to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of Spirit Promotions in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of the County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond limits set forth in section 768.28, Florida Statutes. B. The duty to defend under this Section is independent and separate from the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of Spirit Promotions, the County, or any indemnified party. The duty to defend arises immediately upon presentation of a claim by any party and written notice of such claim being provided to Spirit Promotions. Spirit Promotions' obligation to indemnify and defend the County will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against Spirit 104-CMG-000021145256WII Packet Pg. 692 1 39.A.2 Promotions or an indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations. 5. INSURANCE: Spirit Promotions shall at all times during the term of this Agreement maintain insurance coverage at amounts that are commercially reasonable, including at least Comprehensive General Liability at S3,000,000 and evidence that the on -site third -party vendor for alcoholic beverages has provided Liquor Liability insurance at $1,000,000. Collier County and its affiliates shall be named as an additional insured on all such policies of insurance and Spirit Promotions shall provide proof of insurance at least 7 days prior to the start of the U.S. Open Pickleball Championships event or at Collier County's request. 6. NOTICES: All notices from the County to Spirit Promotions shall be in writing and deemed duly served if mailed by registered or certified mail to Spirit Promotions at the following address: Terri Graham Spirit Promotions, LLC Emerald Beach 500 Saturn Court, 474 Marco Island, FL 34145 terri(xusopenpickleball.corn All notices from Spirit Promotions to the County shall be in writing and deemed duly served if mailed by registered or certified mail to the County to: Jack Wert, Tourism Director Collier County Tourism Department 2660 N. Horseshoe Drive Suite 105 Naples, Florida 34104 Jack. Wert(ri)colliercountyil,Pov Spirit Promotions and the County may change the above mailing address at any time upon giving the other party written notification pursuant to this Scction. 7. NO PARTNERSHIP: Spirit Promotions is an independent contractor, Nothing herein contained shall be construed as creating a partnership or joint venture of any kind between the County and Spirit Promotions, its vendors or subcontractors, or to constitute Spirit Promotions, or its vendors or subcontractors, as an agent or employee of the County. All revenue of any kind received by Spirit Promotions related to hosting these events, including but not limited to parking fees, are for the sole benefit of Spirit Promotions, and County will not be entitled to share in any profit received by, or be liable to share in the cost incurred by, Spirit Promotions arising from these events. 8. COOPERATION: Each party shall fully cooperate with the other in all matters pertaining to this Agreement and shall provide all information and documentation as requested from time to time. 9. TERM: This Agreement shall become effective on approval by the Board of Commissioners and remain in effect through the U.S. Open Pickleball Championships held in 2021. There is no right to renew by either party. l04-CMG•00O02114s2s691t1 4 Packet Pg. 693 1 39.A.2 14. TERMINATION_EQR CONVENIENCE: This Agreement may be terminated by either party by giving the other party written notice between 20 and 22 months in advance of the termination date. Following the giving of such notice, the parties will continue to abide with all terms and conditions of this Agreement through the following year's U.S. Open Pickleball Championships, which will be the final tournament tinder this Agreement. After the conclusion of this final tournament, and the satisfaction of all obligations and payments arising from this final tournament, the parties will have no further obligations whatsoever with respect to this Agreement. 11. OPTION TO TERMINATE: Either party may terminate or cancel this Agreement on less than 20 months written notice by paying the other party the sum of S 172,500. Following payment, and the satisfaction of all obligations and payments arising from the prior tournament that was held, each party will have no further obligation whatsoever to the other with respect to this Agreement. 12, GENERAL ACCOUNTING AND AVAILABILITY OF RECORDS: With respect to all matters covered in this Agreement, Spirit Promotions shall maintain complete and accurate accounting records, and shall Iaintain these records, books, documents, papers and financial information pertaining to work performed under this Agreement for a period of three (3) years, in compliance with Chapter 119, the Florida Public Records Law. 13, AVAILABILITY OF FUNDS: This Agreement is subject to the availability of Tourist Development Tax revenues. If for any reason tourist tax funds are not available to fund all or part of this Agreement for any given tournament year, the County may upon written notice, at any time during the term of this Agreement, reduce or eliminate funding under this Agreement. Upon receipt of such notice, Spirit Promotions will have the option to either terminate this Agreement or continue this Agreement without such funding. If following receipt of such notice Spirit Promotions elects to terminate the Agreement, the County will reimburse Spirit Promotions for all eligible and documented expenditures Spirit Promotions actually incurred up to the date written notice was received, and Spirit Promotions will not be required to pay the termination fee in paragraph i I above. 14. PROHIBITION OF ASSIGNMENT: This Agreement is personal to Spirit Promotions. As such, Spirit Promotions may not assign, convey, or transfer in whole or in part its interest in this Agreement without the prior written consent of the County, which consent may be withheld in the County's sole discretion. 15. AMENDMENTS: This Agreement may only be amended by mutual written agreement of the parties, and must be made with the some formalities as was done in entering into this Agreement. 16. VENUE AND GOVERNING LAW: This Agreement shall be governed by and construed under the laws of the State of Florida. The parties shall attempt in good faith to resolve any dispute concerning this Agreement through negotiation between authorized representatives. If these efforts are not successful, and there remains a dispute under this Agreement, the parties shall first engage in voluntary mediation, with each side sharing all costs. Following the conclusion of this procedure, either party may then file an action in the Circuit Court of Collier County, or the Middle District of Florida, which shall be the exclusive venue with respect to any disputes arising out of this Agreement. In the event of litigation, each side shall bear its own attorney's fees. 141-CMG-OD00211452569111 5 OAO Packet Pg. 694 1 39.A.2 17. ENTIRE AGREEMENT: This Agreement sets vut the entire agreement between Collier County and Spirit Promotions with respect to the subject matter contained herein. It supersedes all prior agreements, proposals, arrangements and communications, whether written or oral, with respect to the subject matter hereof, including but not limited to the parties' agreements entitled "2017 US OPEN Pickleball Championships Event Operational Expenses Agreement 416- 7008; and "Naples, Marco Island, Everglades Convention & Visitors Bureau & U.S. OPEN Pickleball, Championships Hosting Agreement #15-6439, which agreements are hereby terminated in their entirety and of no further force and effect as of the date of this Agreement. In the event of any conflict between a provision of the Agreement and a provision of an invoice, the provisions of this Agreement will prevail. No modification or waiver of this Agreement or any of the provisions hereof will bind either party unless an authorized agent of each party agrees in writing to the modification waiver. IN WITNESS WHEREOF, Spirit Promotions and Collier County have respectively, by an authorized person or. agent, hereunder set their hands and seals on the date and year first above written. ATTEST CRY., AL FZEL; dlerk By X Approved as to form and legality: C� elleen iN. Greene Assistant County Attorney BOARD OF COJA MMISSIONERS COLLIER 014M', FLOR By: _ L. McDarire , r., hairman SPIRIT ROM TIONS, LLC By: I Terri Graham {04.craG40W1- 143236 ri 1 6 Packet Pg. 695 1 39.A.2 16F4 EXTENSION AND AMENDMENT OF SPONSORSHIP AGREVIVIENT BETWEEN COLLIER COUNTY AND SPIRIT PROMOTIONS 44I1S lsX'1'1:NS1ON and AMENDMENT AGRFEMENT is ntade and entered into thiso-wd day of*Ogj� , 2019, by and between Collier County, a political subdivision of the State of Florida ("County"), and Spirit Promotions, I.LC, a Foreign I.imited Liability Company ("Spirit Promotions") authorized to do business in Florida. RECITALS: WI-IF:11FAS, the parties entered into a Sponsorship Agreement dated February 12, 2019, a copy ol'which is attached to this Agrccment, wherein Spirit Promotions ngrecd to promote, market and present the 2019 through 2021 U.S. Open Pickleball Championships, to take place at Collier County's L':tst Naples C'omantanity Park in April of each year; and WHERI'AS, both parties wish to extend and amend the Sponsorship Agreement on the terms and conditions set lorth below; and WHEREAS, with the recommendation of the Tourist Development Council. the Collier County Board of County Commissioners has reviewed and approved this extension and amendment of the Sponsorship Agreement and specifically finds that doing so promotes tourism. WITNESSETH: NOW, TI IEREFORE, in consideration of the promises and covenants contained herein, and other good and valuable consideration exchanged amongst the parties, the parties agree as follows; I. All of the above lilr'C:ITALS are true and correct and arc hereby expressly incorporated herein by reference as if set forth fully below. 2. The Term of the Sponsorship Agreement is hereby extended for an additional live years. Accordingly, at its sole cost and expense, except as amended below Spirit Promotions will promote, market and present the 2020 through 2024 U.S. Open Pickleball Championships oft the same terms and conditions as those currently set forth in the Sponsorship Agreement for the 2019 through 2021 U.S. Open Pickleball Championships. There is no right to renew by either party. 3. The annual Sponsorship 1-ce for each of tlicse five years will be Three t lundred Forty -Five Thousand Dollars ($345,000.00). 4. 17he payment schedule provisions of Paragraph 3 ol'the Sponsorship Agreement are hereby amended as follows: The First Payment each year shall be $45,000 and shalt be paid to Spirit Promotions within 45 days of the County's receipt of a Spirit Promotions invoice with written notice by Spirit Promotions that it has commenced registration for each year's U.S. Words Underlined are ndded; Words 54rue-k T'-hrAmSh are deleted. i, Page 1 of 3 Packet Pg. 696 39.A.2 I GF4 Pickleball Championships. Such notice will provide documentation evidencing that the event has officially opened, which documcntulion may include proof of media placement for the event such as social media promotion, e-newsletters, digital advertising, websile updates, and Pickleball related websiles such as the Academy and Pickleball Channel website banner ads. All marketing, promotion and advertising must include the CVB logo as provided by Collier County to Spirit Promotions. ii. The Second Payment each Year shall be $195,000 Lind shall be paid to Spirit Promotions within 45 days from the conclusion of each year's U.S. Opera Pickleball Championships and upon_ feceil2t of a Spirit Promotions invoice. =Nhe Gounv may deduct -fr in ihis ptpyme try-outmanding-€ ,--to Coll: r„ I iii. The Third Payment each Year shall be uLi -to $115,000 and shall be paid to Spirit Promotions upon receipt ol'a final invoice from Spirit Promotions following each year's U.S. Open Pickleball Championships, which invoice shall include the following information: a. Proor that the event was broadcasted and live streamed as agreed to; and b. Documentation of altendance/overnight accommodations, stays and direct visitors spending by event participants and spectators. Documentation must be submitted within 30 days Iollowine completion of the tournament C. The public announcement of the final results of the U.S. Open lickleball Championships shall not be released until Spirit Promotions and the CVR staff have met and are in full a urecnicnt with the final results of event attendance, number of pprtints.direct visitorspending hu d the number of room nights in hotels and other alternate accommodations as a result of the event. The result of these results will be re orted as a Joint statement and rcoorl from both Spirit Promotions and the CVl3. This final invoice shall be submitted to the County within 60 days following the last day of the U.S. Open Pickleball Championships that ►vas just held. All invoices are payable in compliance with Florida's Prompt Payment Act. The County may deduct from this final payment any outstandint; lees owed to Collier Countv in connection with tlii� event. Paragraph 313 of the Sponsorship Agreement is hereby amended as follows: Within 30 days from the County's receipt of Spirit Promotions final invoice for each event, the Parties shall meet to discuss the next year's event, At this time, the Parties will further review the information provided by Spirit Promotions as part of its final invoice, discuss the post event_ refit results, and consider whether there should be changes to this Agreement or the Sponsorship Fee Ibr the next year's event. To be effective, any chunges must be memorialized by an amendment to this Agreement. The County Manager is authorized to extend this time frame on behalf of the County. Words Underlined are added; Words Strums are deleted. Pagc 2 ol'3 Packet Pg. 697 39.A.2 6 Valagraph I t of the tip<+nu,rship Agreemcm i., amended b► incrcasing the option to W nnir`.-t° to vom tit Si.15,M). Tk..PpiiQn to li+rate a,t ', tta't_x for 5 irit f it'lli itimis ohc,uld_( C"l)t'1�7�Y fgil_ttLct)mPjC1e the _lolloLii gpro%i;ionLW igtlpq)tmtcntw; 1, t_= ' qj.,, �.radc [�l the 1`.a+t {�$p�r:c.('q�!t?jlli�flitt 1 ark rleclric stktctll dlatl Cti�r7tructi�,n.af tcrt n�u ri4kl .i2. i! tlUrls nri«r tc� thr f1'l1 l;.S. S�txrt 1'icl.lehall .4 J�:itt�pi��n:lt__ sic Del _igttKl r�cnni.lil' Qt�c kasi ti:rnlr.l'cfrt�rttuntr�' I'ari; 11'clitrntr ('rnsrrp�i4�r_t4� 1}1c at�zl_� tj l?ikn E'ik},l,�l,�l Ch;rmri��n, h� il�c: ,. f'irnsl{vcii�.r1.VC[hc East \—WIC.. Conlow- v Park 1t clw1!j ('cn_1cr.rri41F k!� 1!4.. t1'' .l►. - ()rcn I'icklebijil ('haemriC)n5ltip1 t'C1pi fl1Cti0Y1 at' a nra. multi-n-v?, Lhaattrionahit? coup p6g4 p the I'ic}„rlaril ('hampinrtchl il' dcSi n +�ncc ems_ he _wsJ us he the Cotnm)' wW Spirit i'n;�n �+E is�rtS. lIT: i, If 3niithcr 01ampion hip nickleball w rrWrngp nu_ttidc ai those c rr ntit_t+ilh_Lhtti_;,;ySj' I'icklthall ('nnrctis, is u_hr iipatian and apaEotal of S iris frommion%. 7. Lxcepling the ahovv, all odwr terms and conditions of the ti�,onwr>hip Agrrcinent continue in full lixcc and f ll'%m. Its NVI l'NI:SS WHh:hEOF. Spirit Proauttion.s, and CollierCounty hate respectitcty, by an aulhorized }krson or agcm. hereunder -wt their hands aW kalS un the date and tear APR above %k riucn. iClA BOARD OF C01TN'l V C'()MMISslom—,ItS A aunders (hair<n:ui '11K] I 1 UNI' T ONS, LU Terri Grah= A ("r3 Lrecnc. ASst l �C1lt(tE1' .alttirr�c� ti'.�nis t l rlrr i e.rc addO Words &wwe --4Euouteh are delocL, Psf,r3rf3 16F4 Ayonda p o. pate .� Dote Reed Packet Pg. 698 39.A.2 SECOND EXTENSION AND AMENDMENT OF SPONSORSHIP AGREEMENT BETWEEN COLLIER COUNTY AND SPIRIT PROMOTIONS '['HIS SECOND EXTENSION and AME.NDMENTis made and entered into this _ day of , 2024, by and between Collier County, a political subdivision of the State of Florida ("County"), and Spirit Promotions, LLC, a Foreign limited liability Company ("Spirit Promotions") authorized to do business in Florida. RECITALS: WHEREAS, the Parties entered into a Sponsorship Agreement dated February 12, 2019, a copy of which is attached to this Agreement, wherein Spirit Promotions agreed to promote, market and present the 2019 through 2021 U.S. Open Pickleball Championships, to take place at Collier County's East Naples Community Park in April of each year; and WHEREAS, the Parties entered into an Extension and Amendment of the Agreement on October 22, 2019, which extended the Agreement through the 2024 U.S. Open Pickleball Championships; and WHEREAS, the Parties wish to enter into a Second Extension and Amendment of the Sponsorship Agreement to extend the Agreement for another five year term on the terms and conditions set forth below; and WHEREAS, with the recommendation of the 'Tourist Development Council, the Collier County Board of County Commissioners has reviewed and approved this Second Extension and Amendment of the Sponsorship Agreement and specifically finds that doing so promotes tourism. WITNESSETH: NOW, THEREFORE, in consideration of the promises and covenants contained herein, and other good and valuable consideration exchanged amongst the parties, the parties agree as follows: 1. All of the above RECITALS are true and correct and are hereby expressly incorporated herein by reference as if set forth fully below. 2. "The Term of the Sponsorship Agreement is hereby extended for an additional five years. Accordingly, at its sole cost and expense, except as amended below Spirit Promotions will promote, market and present the 2025 through 2029 U.S. Open Pickleball Championships on the same terms and conditions as those currently set forth in the Sponsorship Agreement'the 2019 - , as amended. There is no right to renew by either party. 3. The annual Sponsorship Fee for each of these five years will be 37hree Hundred Forty -Five Thousand Dollars ($345,000.00). Wads Underlined are added; Words &mek- ThFougg are deleted. Page 1 of 2 Packet Pg. 699 39.A.2 4. Paragraph I 1 provides: OPTION TO TERMINATE: Either party may terminate or cancel this Agreement on less than 20 months written notice by paying the other party the sum of $345,000. Following payment, and the satisfaction of all obligations and payments arising from the prior tournament that was held, each party will have no further obligation whatsoever to the other with respect to the Agreement. The remainder is deleted in its entirety: 1 ! • 1 WNW -00 1, &a W. "I r . ................ ! •PIN" t Fin �avn•vw�ir 5. Except as set forth above, all other terms and conditions of the Sponsorship Agreement continue in full force and effect. IN WITNESS WI IEREOF, Collier County and Spirit Promotions have respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. ATTEST: CRYSTAL. KINZEL, Clerk 13y: , Deputy Clerk Approved as to form and legality: BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: . Chairman SPIRIT PROMOTIONS, LLC r .,,t� B MicG�aoc 1 �ee U�� Uy: Mici�ael Dee (De[ 13, 2023 2126 EST} olleen M. Greene Michael Dee Managing County Attorney Manager Words Underlined are added; Words c•.,•�; are deleted. Page 2 of 2 coo a Packet Pg. 700 39.A.2 Full Contract - Second Extension Pickleball 2025-20291 Final Audit Report 2023-12-14 Created: 2023-12-11 By: John Melleky (John.melleky@colliercountytl.gov) Status: Signed Transaction ID: CBJCHBCAABAAfSdivOdwBA1rosxQzTROAGaIrCP-b4X2 "Full Contract - Second Extension Pickleball 2025-20291" Histor Y Document created by John Melleky (John.melleky@colliercountyFl.gov) 2023-12-11 - 4:49:25 PM GMT t�i Document emailed to mike@pickle4.com for signature 2023-12-11 - 4A9:49 PM GMT Email viewed by mike@pickle4.com 2023-12-14 - 2:25:13 AM GMT Signer mike@pickle4.com entered name at signing as Michael Dee 2023-12-14 - 2:26:20 AM GMT Document e-signed by Michael Dee (mike@pickle4.com) Signature Date: 2023-12-14 - 2:26:22 AM GMT - Time Source: server ® Agreement completed. 2023-12-14 - 2:26:22 AM GMT 0 Adobe Acrobat Sign Packet Pg. 701 z� -� Uai z LLJ j WJa 0 o Y 00vl' Esau U cz U— a) Q 0 L 1 } O V, � a t O v LL LL U pEp0 •— O4—U • — +. 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E C z CYi u W mg O (D0 z O 0 z t� o W O � N U W Ln i= N 0 Ln N co Vl- N N O [V E O NO M N U 0 N V O tm a m Y V R a N ;sunol : LLSLZ) 68ZZ-spu9By lln=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ :;uawyae;;`d: a .� - E v oN O O � YY T � O a� o W u c .@ J CD r-I N N a v m Q • O N p > p J 0 sv �3 Q O o v� > QY L ate+ f0 07p ate+ No�E0 N W o E W N 7L Y R z M � vO 3 Q Z LLI L LJ mulm c W L Q � J D M Ro N W Lu Q 00 N mulm qe v t O N N O N O 4- 0 N r-I a� Y V a ;sunol : LLSLZ) 68ZZ-epu9By pn=l - pounoo;uewdOIGAea;sijnol 9L-Z6-EZOZ .;uawyae;;yy N C N 0 O o� O N � CC my W J co r-I N NO c o Q • N 0 > a= @� t Q O 3 v � Q CL Q .� a .�^ y/ N W O v d G1 N E W L v Z N z LMo r-I n O n _ LLI V mulm C W Q J W Q LUN mulm N Ci M N M 00 N un 0 RT 0 W N N O N O 4- 0 Q1 00 a m Y V R a iol N LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .;uewtjoe;;yo C v 4 m — E v. o O ^ M -a O � � m N �n N � � m '> a v O O 0 � v m M 4J N 3 N +J o v 0 3 t m on Y Ln m a N u � N N to E o v N p o N E LA o N 4J c°1i a�i Q O M Q TI M NO 0 LD Ln Ln 0 N �D Ln 0 01 q* N N LM co TI i/ll O M O n m N N � O tG N 0O N r.j O N M O � N "V. � (o N Q O v� v a eq 0 v o O v N � N eff Ql -1 N O NO Ln 0) V1. ti iol : LLSLZ) 68ZZ-spu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawLjoe;;y) v m o i w o p� d v � m m Y R Y — O E 6 Y o 6 u w IL N O + N N o 71 N p N 'M N N N N O O s O N O L V) O 3 O O O M tm U C Q 7 f6 0 00 LU �F- N LL 0 0 rf) m rmi 0 V. 0 0 0 > �M 0 L�LL Y N Ln Ln M Y Ln Y O M ■ 4--+ N ro N t +J Y O N � Z N N U O -.adR =a'' N v t 0 tD c0 Y Y Y Y Y Y 0 O O0 0 0 0 i.0 Ln ro L O LL N ci 4si2o :LLSL r L2zaAeBV p=l-punoom_dm_O(3 4si,no19L-zL-Eez:4u_Lj3e44) /E [/§ £\ « 2 f I § : g \ / \ \ \ v / }5 \ �§) ~ • oiR \0o No - � j\) a � \ R # � 5 \ a ■ � 7 cn & 2 q / \ a S % / # cm a \ Ir � 9 \ 14 NO CY) C) 0 a q � 2 4- o / ISO a / / \/\ §mt 4om d 7/5 ~ a to,� AEG) Q n _0 ® )\\ CT00 / d�§\ kD .0 {0 /GS£ \\\/ ;sunol : LLSLZ) 68ZZ-epu9By pn=l - iiounoC);uawdoIanaa;sijnol 84-Z6-EZOZ .;uawyae;;y r-I H LA a° > W GJ U i Q GJ H GJ Q X W 4-0 o >a L F- 4,1 L a ;sunol : LLSLZ) 68ZZ-epu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyae;;y O '^ V I Q 0 E Ln � v) Ln � M � vn O rn O V Q0 z O� 0 N O u N V) o O N LZ Cn .0" 0 00 u E M Ln � N M O N 00 N or O M N N N O N O 0 0 N N O N O i 0 �D CO M N U h N N 0 ;sunol _T LLSLZ) 68ZZ-spu9By lln� - pounoo;uewdOIGAea;sijnol 9L-Z6-EZOZ :;u9Lu4osj;tf 3 N �j N N U1 r- cO oo a ti O N d Y C> O T B R 'Q (L N N i i O O E Z - U a2 Lr) � a r' � v ekkk O s 3 MR z Lr) z N LU a- V) U ekkk LU N o � o � N -C)- N N O cV O 0 tD ui V- (V cV O (V E 0 0 0 n Lq cn Ln N i/1. m (7, M N 10l LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y a c (v 00 a a Ln o n � u u O M (7 M aJ U) fn +J 0 ft� ra r N Y a M oq W 0 O OO O U N � O H Ln > Ur Q N N Ln 01 O N 00 N1 m N N a-1 O 4-6N Ln ri O N N O N O 1= O N N N � � Q O +� v a v o o Ln v "' � a3i rn Ln -1 o N N r-I 0 01 LO Ln 0 tD O tC 0 O of Ln M N ti a ti 10l : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wLjoe;4y �a O O N O O M N M N O O O N 00 ■ n ri N LA N O N N ■ 00 C r-I O 00 •.F N O a -I (B N M }' N O N M O N N ■ 00 LA MAM O r, N N n N n N v N ti a 00 ti 10l : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wLjoe;4y O O O Ln l"I l"I O M 44- ai 00 M N Ln r-I O n 01 i-I Ln N r-I M M M n O M iA/1• V (0 CQ C U E O C O U W (6 4- 0 0 rn N O N ■ N N O N ■ c-I N O N ■ O N O N ■ Ql r-I O N M N O N ■ N N O N ■ ci N O N ■ O N O N ■ O> rl O N r Q ;sunol : LLSLZ) 68ZZ-epu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyoe;;y) E n o N O E o d 01 7 L11 vi p a C� M O N N m Y p a r Lf1 w O O @ 00 s ~ LL Ln o N Ln O 7 N � r-I vi N N 0) 0 fV ON O a1 O.0O • O LnRCT Yo F Z s O 3 • O biD u C � O 'v; O 0 O 00 N Ln N O O ++ r-I M lD N O l0 N l0 ri O1 W 00 1 1 i r�i 0 O O 0 O O O O O� Ln r� ri 00 DO O Co M 1p 'cT 00 Oj LD Lf I� lD N r-I r-I c-I to ri Ln N OR0 0 0 0 0 0 0 -00,p Lr! N O lD I, n Ol M ri Lf) r-1 O ^ M ri ri • N ri N N 0O O O O O O O O O O O • O O O O O O N Lf1 Cl lD M ri C) C) 0 l0 I- 01 ,�t 0 w 00 O 4 O 00 Ln Ln M O O 00 M N M LW N -:* lD r-I r-I N 010 ' 0 0 0 0 0 0 0 0 Ol O M Ol N l0 O o0 M O LIl N M 0 cI p N r4 N N O O O O O O O O O O • O O O O O O O O O 00 N I 01 N ^ Ln ^ 00 I� N ri N r-I Lr Ln Ol ri r ii N O lD O M ZD^r-i M Ln lD M Ln I, r-I N u 4+ N 4+ N ++ (N L m N w N N CL t a, • Ii to Z U w U G H O N ;sunol : LLSLZ) 68ZZ-epu9By pn=l - punoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyae;;y V ' O r, O u c M .� O Q (AW E QJ _ O H m N 0 a° > W GJ V C Q GJ 'L •L H GJ Q X W a..r L a 0 ma L r-I ;sunol LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4uewLl3e44v? v v04 co " E a u al y m Y O O tuo N (p d � N N 7 al 3 y o 0 O N E o - E o N L i MO O N O N M Y Fj v N N o c u v N p ` c O O ao o o � O ' O T In a N o N M u U a) L uo 4- L W i, Q 0 0 0 O O O rl rl rl 0 0 111111 I o M M o 0 N N L E co N aA —cup — cu O L L VI IB O fE U, Ul U •� ' n C6 �-•+ c°n o > > a� aaj E E -o m m a) c� cu +O_ U 4� C v > u Q z a) N N ;sunol LLSLZ) 68ZZ-spu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ [;uawIA3Lj;yi t6 N w y, U U N Y a 3 N v v a � v o 0 v E o M� bn v c O N 0 N Y � o s w . `p u a m Q p o . Z 7 C /1 -a L o cc W O M NO 0 Ln O M N 1l% N O Ln N Ln Ln !n L L O E O E O E N N Q N -i M to Ll1 an t C O l0 ++ LJ E o N N V ru m N ;sunol LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdojanaa }sijnol 86-Z6-£ZOZ .4uewLl3e44v? c "y a o s m u al y m Y O O tuo N (p d � N N 7 al 3 y o v o N E o _ E0 Mo p N O Y m ai 'p p ( .- p u N fa N O C M O ; p O T Z 7 u C -0 i o 0 n N 0 N \ r-I N 0 N O M � o ao•-I ai 100 M N 0 M o Vol 0 oi 1 1 1 1 Q v n3 a Q Q o v o> c m Q aJ += a Q Q o Q c c aJ \ 0 aJ \ \ \ � U U Q aJ N aJ 0 � ,� +•+ ate+ � +O•+ M c m aJ M aJ v +' O L U aJ aJ0 -0 aJ 4-' Q O U i i N Y c� 2i > w L vOi > i > N aJ +, CW to N aJ aJ -0 a- ~ L 2 � O U O O N a •� c Q aJ z a L v ;sunol LLSLZ) 68ZZ-epu9By lln=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ :;uawyoe;;y, 3 C c N " GD � v 3 o 2 c v Y N N w O 10 N . E i N > V a N -0 N M CL > v O N c 0 O Y N LJ a M c Y O N V v o O N yO N N E O v u L O 75 0yN w L Z co , E 0 ol Ln ko co 0 M 010, N N O IRO c Ln c 0- c aA C +1 +� +1 L L ro (0 cu v � � aA O N \ u — UU ( u N \ "a O 00 U C f0 O N Q 0 (�6 LL 4J O C L m 4-N O Q = u a-+ Q (,7 N U > N N U L 2 M N v O ■ Ln N ;sunol LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y, N M O a) A 3 � Y N O 3 O O c c� N N w p " L6 aJ C u C a N Q N M N O w- N > O Ln N O C N O 'i O a m C aL+ O L~ -O U O u Ln Ln al O O Q'ti u s 0 w O a > ai m c c C Z O U E N u m %D M ol ol N N N N 0 p o N N 0) ri c LM rrl ° ° e 0 rMi rM-I N ri M N y W o 0 Ln ■■■■ v o v O 3 N a, a) a, c o c v 0 E v oM O > ti — OO E � S V) ) O O O NNO L> -Cco E O > ^W O N uvo N N Tcu .�- Z A2 N a E v a L.L 2 c Q ,o tSLz L2zepu9B¥lln -psn om_dOIGA a m,nleL-zL-E2z:memLjoe,¥!, \ - m c_ # CwIJ \ \( \ aE)\=ka : CL /d(j) 0���// [&)na§ 2&2t�E \>/��2 �/\\j ) a � § / ] 0 10 el 00 J \ M \ \ M \ a 2 Ln 0 im m Ln f / / ƒ § ƒ 7 @ a)C m 0 g \ 2 \ 2 n a / 2 co [ / \ / / co / lu ƒ 4-1 Ln ai 0 / / 7 ;sunol : LLSLZ) 68ZZ-spu9By pn=l - pounoo;uewdOIGAea;sijnol 9L-Z6-EZOZ .;uawlAoe;;yi t6 N v y, U U N C Y a u d y M N = N Y V O O N (6 IL °r\j 3Yo-0 LU EL a, O O a v E o - (u c v E O N +L O N m O Y cj i a1 � o C ~ O w .� `o r-I u a m O i c OC to v o > , � U N O O . Z 7 C 'O O O Ln M 0 LA t0 LL O M n .RO m O \ N in LL N d 4 - Q u N c M N Q v a 0 H O M ;sunol : LLSLZ) 68ZZ-epu9By pn=l - iiounoC);uawdoIanaa;sijnol 84-Z6-EZOZ .;uawyae;;y LO - M n ' a Y a r-I 101: LLSLZ) 68ZZ-spu9By lln=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ :;uawIA3B;;yi t6 N y, U U N Y a u N y M N = N Y V O O 3 N (6 a o v o v E O - Ln v c v O L N +L ON Y N �.' 4- 0 �v ° O O w C `p u 4 m N O i c 00 O ; O O . Z 7 C 'O L O M N z L LL 0 V) 0 m N Nu 0 ° U _ m N Li I N L^L U I..L J W Q DC M a1 Q O O U ;sunol : LLSLZ) 68ZZ-spu9By lln=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ :;uawyoe;;yi U U N Y a u N y M N = N Y Li O O 3 N (6 a v o 0 a v E o - o E c 00 O ON N V1 y m U i Y m 0 C O w ._ `p ai m Y U O i O H O O •- O . Z 7 C 'O L O 0 M M lG N uM v E 4- Lf 1 w i O N E 41 41 Ln r-I ro N v O ■ N N U O ;sunol : LLSLZ) 68ZZ-spu9By lln=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ :;uawyoe;;yi v t6 N co m y, U U N Y a u N y M N = N Y Li O O 3 N (6 a v 0 0 a v E o - v o Ln �� N O N m btAJ v Q t �s w . o u O C L N a o M N O N N `n O N V 0 I N N 0 TA Q 0 Ln N M � l0 l0 00 Ln Ln O c-I N M Lfl N 0 ;sunol W U v LLSLZ) 68ZZ-spu9By pn=l - pounoo;uewdoIanaa;sijnol 84-Z6-EZOZ .;uawyoea C Q � 0 f � f v � f O b0 N C1 Ln O T � Y I 4J LL E T l C ' b0 v i f6 I � N nii 76 E i (Wn V O N LL 'O + � v ! � I t .! _N v ' Y d VI F C � O � i N i UJ Q � I � O � s O LM Go o O O JL—"M r-I r-I _ V V C O C V) N JO—+ U L _0 O 1 m U v C: Q U a \ Q m U U s a Q ra av Y � z � ro ) a O co Q ;d m m ;sunol : LLSLZ) 68ZZ-epua6V pn=l - pounoo;uauadolanaa;sijnol 86-Z6-£ZOZ :4uewLl3e;4`d? c "y a o s m N> 0 V W 0 td N N 7 al 3 y O O o Lu o v u U p v E o O ° o TA O O N o O = o v _ 'm 2 p ` c 0 > u W N fo > O • O T Z 3 N o O a 2 rn O In N 0 N N 1110 M N r-I � c +� u o M ,\° O ■ ei ri N N oo rn rn rn rn O rn rn rn rn O oLr) r, a) rn r -I N N i in• i/)• i/} to (o O 1 t O O O O Iv O O O O Lr Oo i/)• O O ri c-I N ;sunol : LLSLZ) 68ZZ-epu9By pn=l - iiounoC);uawdoIanaa;sijnol 84-Z6-EZOZ .;uawyae;;y ' O r, O u a c M .� O Q N W E Q C H � N � a > W r-I ;sunol : LLSLZ) 68ZZ-spu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyoe;;yi v N 1- U U N Y a u N y M N = N Y Li O O 3 N (6 a v o 0 a v E o - c v E O O N m O Y cj i v O w C `p u ai m N O L c 0 M > O W O O z a c � o z C) N a • r**4 w a �c m N u C N N U 0 101: LLSLZ) i O Ln 4, -1 0 E 41 O 68ZZ-spu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyoe;;yi M U U N Y a u N y M N = N Y Li O O 3 N (6 a v O o a v E 0 - c v E O O N m O Y cj i v O w C `p u ai m N O i c 00 O ; O O . Z 7 C 'O L O N 0 M p N N 0 u .00 U ri 0 0 l0 0 0 0 r-I r-I rl V V V 4.1 c a� c �, o O -0 c O E > OC o N � m L 4J s ++ L uo v � O v 3 0 O U Q U o2S _0 m T 4- 0 � 0 41 N -0 f ++ N N N U O ;sunol LLSLZ) 68ZZ-spu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyoe;;yi v U U N Y a o m u N y M N = N Y Li O O 3 N (6 a v O o a v E 0 - c v E O •� N � +L+ O N m O Y cj i v O w C `p u ai m 0 i C 00 O ; O O . Z 7 C 'O L O O 0 00 O M 0 n l0 N N N T I I N Q to Z _0 c co v) 0 tLo >- +' U to •i a cB U 0 41 _0 c ca _0 00 aJ a) Y 0 0 0 U aJ +- m N p l7 aJ v Y E E m L co j Q -a c ro N 0 U w N N U O ;sunol LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4uewLl3e44v? "y a u al y m Y O O tuo N (p d � N N 7 al 3 y o v o N E o - E0 Y O o m ai 'p p ( .— p u N fa n ` O Ln p O T Z 7 u C 6 i o O MLLn M o 0 N N Q1 co 'ii e N N Gl 1 14 U O N N bA n •� O co •> tjo •> c6 c6 V) N > OA co -O bA u w O o� *' N 41 -6 41 — c'^o Q E N u ra to -C m i 7 U — tm N i t > m w N coU N Q Q ;sunol : LLSLZ) 68ZZ-spu9By lln=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ :;uawyoe;;yi U U N Y a o m u N y M N = N Y Li O O 3 N (6 a v o 0 a v E o - c v E O •� N � +L+ O N m O Y cj i v O w C `p u ai m O i C 00 N O � U p O T Z 7 C 'O O n 00 CA l--I M 00 l0 Q M i N 4J Q U O b.0 C N O N N u 0 o 0 .N le ;sunol : LLSLZ) 68ZZ-epu9By pn=l - punoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyae;;y r-I ;sunol LLSLZ) 68ZZ-spu9By lln=l - pounoo;uewdOIGAea;sijnol 9L-Z6-EZOZ :;uawyoe;;y_ — 0 v o c 3 "> a - o o O E v Y o V _ a m v E Y � . m a 7 X O N C N;o'-"t - o c o N N O p U N N J L U °O3a J oov� oo b LIP O co v U QL N C N J o � N Q U ° 3 W O N +L O -1 Q � y o � Q L O 3. m O N C C v v v Y O � Y v @ � 1 1 1� Y tio C V V w L v v 3 > o J °0 V j > a Q Z 0-01 C M W W N M N N c) cc v O u O k r" ■ cc co LO aJ v c� Q N c� v z Q v � z v � v o o ol v v IR NO = o � o = = = � N _ O N _ O O i1 T > O O a) N C 4 C C 7 C � C O 0 O � a� O L z O (- N V -dlaa - ;sunol : LLSLZ) LSZZ-epueBV pn=l - liouno3;uawdOIGAea;sijnol 96-Z6-EZOZ .;uawyoe;;V F- 10l LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ :4u9wtjoej4v c uO E 0000 m oN CD m d • • ri n c-i o Y • • v M N M N •cl a v '• • E 0 0 0 0 • • • • ' N .--i lD W• O lfl M ' p M N M N •� z '� •• a) O O O O O O � 00 i • O 00 V 00 00 Cl) •• •• N N N N ri N • a • O O O O O • • • E O N Ql O lD O o0 O 00 O V • lD N Ln Il W • • O N N N N N • • In • ' Y O O O O O ' O O O O O • • on .� lD Dl O o0 • 7 Ln 00 w • • Q N N N N N • ' • O T O O ON O O • • • 75 V 00 O Ol • • • I, N tD CO ID •. • N N N N N • '• ' • a1 O O O O O ` M V O ul L' • ' oo M I� 00 I, • . • • N N N N N -a av+ •• • O O O O O a M. C • • • • m O V W 0 O^ o • • • � O c-i I� Ol 00 N • • • ' • • M N N N N o o ' ' • 0 00 v .. • • • — O Q n O Vl lD O MY f0 • • • Q c-I r- 00 c-I Ol ••• M M N 0 �• a • • m v 3 J •••' u O V O M O I, O n O rV • • • 2 N N 00 c-I Dl • •• • M M" M N U • • • • 1.1 • • • • w O O O O O U L v O m Oo e •• ••. • N M M N M N LL p •• • i O O O O O ON v •• - 7 r, V W W E O e-I M N M r. N O M Cl N p w m O M c O O O O O O O O O O O ' q O N O N O N O N O Z' O O O O O O O O O O O O O O O O O O O O O O N N N N N �? Ln M c-I (l I" Ln M a--i m Il ul M M M N N N N N �l 11 1--1 • • • • 1.1 ,E z v • • • • a juawAoldw3 A;ilelidsoH)R aansial }jaaia Aly}uow ct iol : LLSLZ) 68ZZ-epu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyae;;y LD E 00 Lrl m • u rl n Ln 00 •• • o • p 00 •• • • • • ' N m 00 00 Ln • • j w O LD N • • I, 0 O o0 eq • • • 00 Ln 01 00 • • • • • N N N L O N n LD • i p C M Lr lD • '• • 00 U O lD I, -ct m n N -zt • • ' N Ol LD c-I N 00 ••• • E o0 m O O M • N O • Q l0 Lr Ln Ln r-I lD • • N V N Lr) Lr) tP O1 M 'ZT N N :• : • 7 Ln NO O L(1 L Lf1 Lf1 • Q • Lr) N l�D O LD • • • I, 00 c l Ln 00 • • • • Il >' Ol c-I V Il V N -1 N 00 • • O LD V .--i O • • Ln N 00 w LD O1 c-I LD • ' 0 O^ rl 00 - M • M .-I V 7 w n Ol m M • 00 Cn M ID V Lr) N 00 W W • • ' • � I� O M m M • • In m LD Lo O • N • N V rl V 0) M LD 00 Il ' • • • • • 00 V 00 • • _ Vl ^ O 1p N i • n c-i m � ri • • ciLr) • Q O -1 N N 00 • • c-I c4 c-I 07 • • O1 N w N •• • i N • N N N M N O V V LD •• •00c •• • V c-I Lf1 ci • • •• ' c-I 00 � "• 0 • 0 i O Ol Ln 0 Lo • • • • M n e I� ••• •• c-I (" n • � � N n `4 O1 . • c-I c-I c-I •' rn o m .1O-i o LDm Ln a0 m • • 7 O N 00 V zt N O e W O m CY) O O O O O O O O O N N N O O O O O O O O O O O O O O O O O O O O O N N N N N O V ON O 00 w V ON • • • • I :)i;}eJl J@Suassed le}ol MSd Ln V 10l : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y N It 0 00 rl r" Ln N r-I 00 rn N ei QNj O O NO r-I Ln N .--I r N r-I 00 en N O Oc M Ln O O LO M Ln m n fV Ln Ln 0 N O O 00 O O O O Q1 c I Ln v U a) N N N ro Q O v `n O Y C tB O Q 4J i O "7Eb Y -6 O _ f6 co O j O j U C z — (7 LU U 0 Q O H N LO n a m Y V R a v W a J � �- a o W � o o a, Z 4-J O a�:Q o °� o v 1 ,,>( ICJ U oo Q O N �= a > 4-1 t oo U = o W J a a z 4 4- al a a H C E 0 0 u a o a, L o U � ' E CVJ v +° �f O (D 0 c N" � m c� � cc 0 o m a o Ln a Ln 00 0 o'c a c a ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y :*Y� i Z W a v uO a m Y V R a m U-Mi I I I 0 A z CL m C/) C/) (L) Iwo ce o 0 Q U as a � � E 0 L.L LM ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y _ m L m -i L 4w C. V 4w E Ln C1 f6 Q Q 0 X N C w cn J C7 m ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y - E.-i W N L N_ a, •Q) ai •� O +J U U -0o +L Y O v v v Ecu v Ln LE m W L, N 0 bn D ai C s a ■ C Ov++ O C: ca b'O O O AL 0 — 'p L >_ Q � '; `� v s t W +-1 Q �-- di 0Q a i f0 N `� N O Q�QJ A1 W a U U a+ ■ O O W ' dJ +1 O L �O 0 dA V tL0 u o 0 a1 0> C r w O v� � 0 N 41 4- O aL+ Q v N f0 N N 4- O +� V) n.0 O 4• c L O �O 01 — " +� c a� w v " -0 U +� >"� O NLlECQJc°' O � a� CL w +' ■ +� O C +_+ O o t C L C " ra OU § ro a LL cB Q OU � Y U O M y U LU O +�-, Q = C6 Q W F- Q a o Q M m° H - In LO N Ci =5 Q N W W c-I Q W ti N r- 6) IL z 1 U m a ;sunol : LLSLZ) 6SZZ-epueBV pnj - pounoo;uewdolanaa;sijnol 86-Z6-£Z0Z .4uewLjoe44V L m V 4w O 4w IMM V 00 m 4w W to 02 O m M N O N Q) a .o s V CL V a••r jra cn O cn V) L = C N ry O C U Lrn c N ro U-) 4-J . i U O OC rB -0 2 0 ru �� Q = Ln M te a-+ cn > ra O > Q) ro z o U � m Q� C7 Q) ra z o m U 4-1 P- ro U _ *' o — p — . . . . 0 . . U ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .;uawyoe;;y s L A�� zo �A o N 1-4 0 0 0 ° = ol zaWo a o W O LL a V ra V m fu U w J V a a 0 U w 0 a a a a 0 O J LL ;sunol : LLSLZ) 68ZZ-epueBV pn j - pounoo;uowdolonoa 4sijnol 86-Z4-£ZOZ .;uewLjoejjv E m L cn O L a L w C L a I -61 ■ ■ p1 _ m a) N cn ru 0) w %, � 0 " C:._ O M O U N Q U V � O L.L a: ru- a--' ru _0 Q QJ 0) g. CL ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y > fu fu C D (a N � _ U cm + u N lch CD o ru m U u w� cn V U N ra -- U L C _ � •� !E � .Q N o ate-+ O V a E .. to _ � c' V m_ cnLn 0-1 No m ra -+ � O U U U i *+ ru _ 0 L LL V coo IL z 1 U m a 4sijnol: LLSLZ) LSZZ-epuaBV lln=l - I!ounoo 4uewdOlOAO(3 IspnojL qL-ZL-EZOZ :juawLj3e44V M (L lC IL ;sunol LLSLZ) 49ZZ-epueBV pn� - liounoo;uewdo�GAea 4sijnol 86-Z6-EZOZ .;uouayoe;;y N M r ci + `? 01 cr> , a z *. U lE IL P P. L- ;sunol : LLSLZ) 68ZZ-epu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .;uawyae;;y O cn '� M 00 .. N th s 'Ch LO N a, 00 co O vi Vf s Q T-1 •- ■cn E E U) vi■- Q Cd L OE > Vi ■■ _ W ■� cm is rl N M 4 6 ;sijnol : LLSLZ) 68ZZ-apu9By lln=l - pounoo;uawdolanaa;sijnol 84-Z6-£ZOZ :;uawyoe;;y LO a n ch a 1 U fC IL c F•I N 4-, � � Ncn � 1 O Nru Z) oO O O d �_ cn c O ate--+ O Z 4-J O a-J c ._ � � O O o U Ln E CL O =O O fu _ N aJ = a� o O a a� &+ O ' Ln i v, � O m a-J o > o 4 W Cd O ` . = O Goo 0 �- fQ ru cn M a--+ (n •� o �rl .> �..� 'Q � cB � O O ate--+ O O (N - C 'a O u 3: c ;v_, E vai � a�°i �o LA > 4 p a= O U C a O o . a }' •__ 3 0 V o # C .� E °' a)E O c 2 -5a cu E _ �o n ooG }+ o i C Cl)W t +' O O a� (ff IO! = M t N cv L Gl O C N ' N V NO O fl. � � •� a O Z o O H -a fu Q C s O U Ln O v 'G E p 0 w OO •C O *= ca LA c w z O 4W O p cfu M o N �a cm C � v c rn V c f L tw U 0) ul 0 U) ate.+ a *+ m O ° O O ;sunol : LLSLZ) L8ZZ-epu9BV lln=l - Iiounoo;uewdolana(3;si. v CCi Ln `o N_ 0 J 00 C � rz OJ N m C C a1 • a un O r)^W^ , V 1 % C: , V O O LL _O O N_ N _C _w v ,� ■ r0 ° H .°p O` V ° v > v v V p � O A CL O ~ L O L A nol 8L-ZL-EZOZ :;uewLjoe4jv £ZOZ/0£/LL EZOZ/6Z/LL EZOZ/8Z/LL EZOZ/LZ/LL EZOZ/9Z/LL EZOZ/SZ/LL EZOZ/CZ/LL EZOZ/EZ/LL EZOZ/ZZ/LL EZOZ/LZ/LL EZOZ/OZ/LL EZOZ/6L/LL EZOZ/8L/LL EZOZ/LL/LL EZOZ/9L/LL EZOZ/SL/LL EZOZ/VL/LL EZOZ/EL/LL EZOZ/ZL/LL EZOZ/LL/LL EZOZ/OL/LL EZOZ/60/LL EZOZ/80/LL EZOZ/LO/LL EZOZ/90/LL EZOZ/SO/LL EZOZ/00/LL EZOZ/EO/LL £ZOZ/ZO/LL EZOZ/LO/LL 0 0 o 00 ID N S O A 00 1* ry w N 0 Q Q a ;si.anol : LLSLZ) 6SZZ-epuaBV pn j - Iiounoo;uewdolana(3;sunol SL-Z�-£ZOZ :;uawLjoejjV L op N C N O a � o o c o J � Ln n - d r, x a% T u1 p ■ � � a M a c� L a o i Q o � N � N O N t+1 N N a ' ' N a Z `i o " v t > a a v o Z O v c V `0 Z O T ccO LL C C O ll O C T i o t C m C a cQ Y L Q a n a E r o 'a c —° O w o m > 9 94 Yf ■ N O S Ln Ln 0 O Ln 0 LA 0 N ;sunol LLSLZ) LSZZ-epueBV pnj - Iiounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y N Q M � n M ton a lk a sOr � 11 a • � r a C Y bOQ YO y c tX • 111. LV CL he M j Z f Q 110 1>0 o � a N Y Y �D O ,A, p L. • N w � �A ?7 GOs le le �II E 0 N N N A ,off ■ Y o y Al- Ln m m to _ ■+ w Y Y Y Y ]L O Co O�_ o 0 0 o �O N S O `n 8 O w to � ■ N N N N CO 0 O LL c Y M w m O Y O c CL N O Ln m O C N N LL W F • Y w ` W c c O m ■1 , Y LA1 O N ■/�' i.f. O 2 ■ v, qp O o 2 c s w x Ln Y Y Y o as o o w Ln U A G! ' ~ w L t� Co 0 ' ' o o QJ • N v° 7 _ mm' ^ N o Y Y M cn tko L : ZA WW■ Q • 00 _ _ ' N ; c Z I Q C O ■ to N L ~ Q E Z y L 2 ■ v_ q Y } d o s v a �n 3 � v �+ O • N c a;i Z J v to r N Q ■ w c E o III °J Z Vl c r `0 a c 0 V1 aC G L N a` ■ to 3 ;sunol : LLSLZ) 68ZZ-epu9By pn=l - pounoo;uewdOIGAea;sijnol 84-Z6-EZOZ .4uewy0ejjv O 0 n n Q� � a 0 Y V R 0 n C) 0 u! N N V_ o � Q Q � O Q n a 00 c) C ron i > C oo JR o o N O U O ° e N O ID 1 - —— 1 1, ■ o 0 0 0 cu 00 c o o c o a, :_' 6 o IV a C m > Go Z r-. n. O = oa v E O N otf ai 11 o O ' lL o u oa N O O Do O Q ¢ N C y Q n C m Z m O v N 4W s L O 41 ■ ■ C LL L.. O .Y� N .N C 0 C N Q1 CM 7 N "o � N O �p Y C M 7 N N O _ fV O N �:7 C M � N N O l:i 9 O ;sunol LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y N v M Z Z r v LL V fn d 76 O m 7 " C N Of C 2 a--J m N o a a 0 < A , > > ° a c Y Q Q J J O Y O L O 0 0 LL O' O O. N L L N m c O 10 O N d~c0 l� « C O M c > c O_ L m c C: � N ° ¢ mo z O a 0- � N m N fn O 0 > 4-J a z > i C) m N fa O A 0 E M N ra 0 N 0 =3 M 0 rn ^� fa > L No CL 0 x 0 o0 a 4-1 (V OU }' o k" %J1 _r a N nX 4-LO W � a- (� +0+ O `O No U `n c H� N 0 > a_+ a--+ O 4—J C N fz m ^ N 0) O ^, ,--i > L ) p =n E U C fn (n O U n fV ^' N O a--j -0 - , m �/ N ■� ) Q cp 0 0 iQ 0 ate-•+ ; LL 1■■1 xrq fa i rn -p fo i o L H E fa c O � c 0) : L L Q) N ■ (a 0 00 a� N ate--+ OU C p N O n in N ;sijnol : LLSLZ) LSZZ-epuaBV pn=l - Iiounoo;uewdolanad;sijnol 86-Z6-£Z0Z .;uewtjoe;;y E Q� O O O E ?� O ro � z U-I O � U W Q V / i OU .� Ln U U izV) Q L -C a--+ V) U � - \ > O O L Q.> O O N � Q 4-J fu U OO V) N 0 UW 0)-0 aj -0 aj U .C: fu 0J � O U H� 0)u7 Q�-0 �co �O U E0 c C 0 O � dJ 0 O E E u- i U i i O m ^� V a C: aO J >-E Z �o � Qo i w c w -0 O 0- 4J C) O> O � a--� Qaj a- Q ■ru 4 -61 � ^ O o E .v, ro L N / CD c .gi Ln E « / L % O O w _0� > m " E c-" •� '> Q — C E L � Q O Q E LoUi+,0 f0 cB U OLU i O O �+�+ i O 4J >- (n - ■ cn '> U V) • aj •0 -0 T6 L -0 Q) N 0 z° In N O V O m Cl in m N O 14 Q m O rq F= ` m cu N N O X v c C N o O 0 V W L. O LA m N > O C. Q m N O N m O v m N A N N 0 N 0 0 0 0 0 0 0 N N m N h IL z 1 U m a W W 0 NQ I.L Q a L ;sunol LLSLZ) 6SZZ-epuaBV pn j - Iiounoo;uewdolanad;sianol S6-Z�-£ZOZ :;uawLjoejjV- woi, � a a N U 0 �t4 •� fa toO ) � 0 N (j .� OL 0)C O V U fu fB N E fa C C 0) NO fa 1 an c � cn rB a--+ a C C �\ O c fo ��—, Vfu (n E E L ■E c� O M m -0 Q OU f� N �' C m O C:)-M O C N Z Im C O- O a),�—, •� E L O O� _a O J �+ O_' " E E��uo m m C ui C •cn Z O a)a)� N ■� fa E j, ate-+ �• N um E Ni 0-0 fB C O (6 C� O 'O .O U Q �+ -a v cp -O L O Q V � t31 U) iQ 0 :O—' O E r U Q Q) V � E o L U=(2) U can w cn 8 ;sunol : LLSLZ) LSZZ-epueBV pnj - pounoo;uewdolanaa;sijnol 96-Z6-£ZOZ .4u9wtjoe;4y i O O Q) V ru LL .m V O �V m cn L O r� u W N n N ^I l0 LL O I J Q\ / A w = d c L n L Vi J O +J m E m n E Y V � C U Q E 3 E o F: E m o; z; Ui mi r; o: H: a; c O a-J 0) p N G ' w a O �, ' a N m U o f 1p c m 3 a E omm th U-) O •� Lfo O/� /> H U w; fu -ri O Q 4-1 v I ~p 9 C= H N S \✓ L •/ ma ` A\ Q /ice O) j— /�� 4% V Y 0) E: 0 C fu > U i cn O N a) = E N }' N O Ln v Z N E vi O ra L W u O N s U-0 o o a� � �1 _��� VL a�-aoc cn i E��E > C LL 0 = ate--' u7 i cp LL LU FBI m ate --+ ! 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N m 0 a N N s o o w Z. �- �- ra E1}`0 0) 3 u1Ai t � ci � O ® -1 E o u u5 Ea - a �� �O (v= o N fu i C:)- N (n 0 0 fU [u fu — a) z - 4-J� fu o LnUl 0 vi c ,� a L = i O�vp, Q o�(nc ca Ln0 0 ■ (/i c V 0 W O O mossms � 2 M C: ra U tea+ fu -0 LL ru Ln ui C 0) -J f �O � = o � 74 W m o a) ai fu .� Ln ManOEI ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjOe;4y N L O U 'L fu � O O U C c M E fu 0 O U U N C: fl- O 4-1 Ln U [B O 4-) -a o 0 N 0) E V, fu � fo� .L � O � a a) > 0)'> O c �, z Ln Ln 0 Q E ti L E �=3 A 0 U E W 1 ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdo?ana(3 }sijnol 8L-ZL-£ZOZ .4u9wtjoe;4y J it{Elii±ile�lid? 1 ±:J± ! t�413)Elflh��{�1 3liE f{#�I i oil i�l i3�!llii!!i O 1 iiil OZ/L/LL OZ/ L/O L £ZOZ/L/6 EZOZ/L/8 £ZOZ/L/L EZOZ/L/9 EZOZ/L/S EZOZ/L/b £ZOZ/L/E EZOZ/L/Z EZOZ/L/L OZ/L/ZL OZ/L/LL OZ/L/O L ZZOZ/L/6 ZZOZ/L/8 ZZOZ/L/L ZZOZ/L/9 ZZOZ/L/S ZZOZ/L/V ZZOZ/L/E ZZOZ/L/Z ZZOZ/L/L oan/Z L oan/L L OZ/ L/O L LZOZ/L/6 LZOZ/L/8 LZOZ/L/L LZOZ/L/9 f!1 LZOZ/L/S V 0 0 0 0 — LZOZ/L/4 o 0 0 OZ/L/LL OZ/ L/O L EZOZ/L/6 EZOZ/L/8 EZOZ/L/L EZOZ/L/9 £ZOZ/L/S EZOZ/L/4 £ZOZ/L/E EZOZ/L/Z EZOZ/L/L OZ/ L /Z L OZ/L/LL OZ/L/OL ZZOZ/L/6 ZZOZ/L/8 ZZOZ/L/L ZZOZ/L/9 ZZOZ/L/S ZZOZ/L/V ZZOZ/L/E ZZOZ/L/Z ZZOZ/L/L OZ/L/Z L 'OZ/L/LL OZ/L/O L LZOZ/L/6 LZOZ/L/8 IZOZ/L/L LZOZ/L/9 CO LZOZ/L/S J` Cl) 0 0 0 0 0 LZOZ/L/V o 0 0 0 Oo o n N W D 0 Q fx Q a co r` I ;si.anol : LLSLZ) 68ZZ-epueBV pnj - Iiounoo;uewdojanaa }sijnol 86-Z6-£ZOZ .4u9wtIoe;4y N i i €E e3 t Mf Z/ l/ l L Z/ L/O L OZ/ L/6 OZ/ L/8 • • • I OZ/L/9 ice. 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H a° C u w a r` �w L Q¢ o U OC o m Q �a� h e v. • cY) Cl) N 3 N O W N z o O X �Cn 0 L U- N E O Z 0 L.4 1OF 490 / N N N Z O c N V L Co N z E O O Z s";,I ObfL�J x3 ` J O N O G a a y c z lu r Ski � 3 Rj O ca � a 1 0 Q o W � �'U j CO 00 a) > a) � O U z ti4-0 -C O z cn (n U) a, U 06 ti N W N �o M o E N E 0 ~�� Cn ti N M O z O z N z z z ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y N N N Im Aif, ►- M N O N i G1 E (1) O pno z ii J Q N Ol O U +-j � Ur m � N E N C C i p d Y u (B V) p D CC G Vro L 0 _ N o L N LJJ v a-J O v Ln D N O Q _N Q z J H O w u � O � (� u D o L ('6 Q� c a O U 1 Z) 6SZZ-epueBV pn=l - pounoo;uewdolana(3 }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y a 3 3 3 7 I Z) 6SZZ-epueBV pn=l - pounoo;uewdolanaa;sijnol 96-Z6-£ZOZ .4uewLjoe44V I Z) 68ZZ-epuaBy lln=l - pounoo;uewdoIanaa;sijnol 84-Z6-EZOZ :;uawyoe;;y 6 U z � N L C6 O N N •— CO C � (� Q) CB E Q f6 Q) > � a+ z D -0 o O L Mtab Q) o Y Ln +j •— a� Z Ln U >, QJ — Q � a + cn Q) i � fp v O v � � — V) a� E I N o +� E N �— x E 4-j N N N bA _0 +-+ •— i Ln N O f0 USA 41 E O to 4-J O i -0 Q) U z L O O U a-+ t x QJ O i bn 4-J =; O O o O E c: L m 0 O N > N U a � fB 4- O N CC > E I � N L � Q) qA N N E fp N ro 0) U v v E Q u > O }' > o Q) C6 Q) � L x O W J r � U L N L E o L-+-j+, 0 O +� a✓ 'Ln Ln N N N rL a-1 N � CO a--+ N E _0 a� O > a) t I Z) 6SZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y O O O Lri Lri O m T--� m rn rn � ari v D a) Ln Ln V ca E a--+ N w a, U N _0 � v � +-+ a) te a--+ EQ O U CB O O aJ O O` �. 4-2 N a) V) — — V) O O O - a 2 2 0 N It W 6) IL z 1 U m a I 0 CZ) 68ZZ-epueBV pn=l - pounoo;uewdoIGAea 4sijnol 96-Z6-£ZOZ .4uewyoe44V L v 0 0 E 0 L d i a ■ ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y a1 a) ct � v� LNt aJ +- =-0z-cL") In O M 0 3: O u 3 O Ln O= i 1 MC.- 0— VC (n 4-1 N Ln0-0 _0 O O a O O M c fV-0LuU rnv v rl co .> -0 -0 L c ca(Oc �aL°> °+; M Wa, •N W L L =FzU= I M }'OOInU C L U CU (6 4-- - MOLOca — �p�caDM oo .-a) IL wE o 4- v im a1 0 •- E— E Echo >-M ro •— aJ U L H uEca,2-o LA � '`�L-°� ww'Q-N+-,a) L wM mQE to � O aJ —Ln 4- Ln cB -C M MN�:3.- =.—+ .E.o O O Ut cn-0ll c bn t � c +�—a) CL0OE Q Qa -0 M-C U U 4-1 V CA a, v��0 lB c to C a) v Y L Ln ai M 4- ocu �-�' �cu-C4-1_ L c -0 O 0C:c 0-0 av �— L-a— v M L-0 p O •C Oc cvLn0bD N�Nc a) - (U cu a)-0=i1 ML lF 4-ULa, 3°>a) In oLnora c N L MO Q) c �CMdO� C U fB M 4� CO c U N u.� V. 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CL a o 4- o N o X,f. m It co a Y U l0 a cn .c - `n = O aJ O N 0 c O O a- M M— =-0 z c co x N 0-0 ?j t p 0 O _N a fo fo U c 0 a O (BnA 4 O cu U aiU_o " ��N L In L 2Wc m +j CL m Oa�mU Q-0 bDU (Zaim +' � c cA c ajp O �n LL z -0 CU(a O i _oI\�QI x N = 0 0- 0 -0 a' � � Q- V) U O a� >, �n +, O U E Q "-( " c -C L � ozo 0 U 4- z i U +� to .� i s i a- aJ c c oA pp -0 a) c N a- oa)U� N Q — E v� �La,U. on C E co • �> L a, U fo a••' O N O 0 U �• ro LL U O m %� � > Q 10 ¢ �J W i U U oA 4-(U H i cn O O > L Cl) L)zr dA O ++ N U `n t to U .o U LL a) 2 N +- E bD C) ai � � aiu U- 00 V .E O cv N o i to , O 4- O v�-0 O LL_ O a) ma) E E 01 cM }, w24� 0 m o �QU U Ln L c� 0-mLn 3 0 0 r-i > C 1 N d M ;sunol : LLSLZ) LSZZ-epueBV pn=l - pounoo;uewdolanaa }sijnol 86-Z6-£ZOZ .4u9wtjoe;4y L Q� C v U C v E c N E O _0 Q 0 M O + �^ CDL M E N w E v Q O L- ai o J v U- U E O N ro O to O _ N C O � � O -0 U E LA (L) .O U N O a 0 U L Q� O E m N o IO ^E V L � � E E a � o Ln � �o 2: o O O V L L N � O c L � O d U tN cu fB W N t a-J C •L O D cy J co 010 W Q C: O •- O 4E M GA U J Q N N O N O to � N � m — N w O N 4- J i O -o E E � a U u N J O O c L.L Q N E ° O E O O E qU O �° E a,' N O m O Lo 0 E + N v O N [0 O U .L O O v i X E N .L CD � �O cn - bA C) �O � UJ O CD N O O O U �.D a. N a L O O ^ O O v n- n fB } _ �p a� 6 O O N Ou N v OU N Y O u c� c N c� c CE Q O Q C ;sijnol : LLSLZ) 6SZZ-epuaBV pn j - Iiounoo;uewdolana(3;sianol 86-Z�-£Z0Z .;uawLjoejjV ;sunol : LLSLZ) LSZZ-epuaBy pn=l - pounoo;uawdolanaa;sunol 84-Z6-£ZOZ .;uawyoejjV 1 i 39.A.2 12/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Doc ID: 27451 Item Summary: Tourism Staff Reports Meeting Date: 12/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 12/07/2023 2:22 PM Submitted by: Title: — Tourism Name: John Melleky 12/07/2023 2:22 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Sandra Rios Tourism Review Corporate Compliance and Continuous Improvement Megan Gaillard Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council John Melleky Tourism Review Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 12/07/2023 2:23 PM Completed 12/08/2023 4:10 PM Additional Reviewer Completed 12/10/2023 6:26 AM Completed 12/11/2023 9:18 AM Completed 12/11/2023 9:33 AM Completed 12/13/2023 9:16 AM Completed 12/14/2023 10:20 AM Completed 12/15/2023 10:07 AM Completed 12/15/2023 2:36 PM 12/18/2023 9:00 AM Packet Pg. 853 39.A.2 TDC Collier County - Meeting date: Dec. 18, 2023 STAFF REPORTS The following is a report encapsulating the staff activity for the time period Nov. 1-30, 2023. This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. Page 1 of 76 Packet Pg. 854 39.A.2 1. 2. 3. 4. 5. 6. 7. 8. 9. 10 11 12 TABLE OF CONTENTS Page(s) Staff Topline activities -- 3-4 Executive Director -- 5-6 Arts & Culture -- 7-8 Group Meetings -- 9-15 Midwest Sales -- 16-17 Specialty Markets -- 18-20 PR & Communications -- 21-39 Social & Digital Media -- 40 Leisure Sales -- 41-43 UK & Ireland -- 44-56 Germany -- 57-73 Sports Complex -- 74-76 Page 2 of 76 Packet Pg. 855 39.A.2 STAFF TOPLINE ACTIVITIES EXECUTIVE DIRECTOR 1. Sandra Rios and John Melleky have assumed the responsibility of interim co -directors for Tourism. A main focus this month was execution of the strategic initiatives in cue for the month of November, Q1 and Q2 of FY'24, and the upcoming operational contracts and RFP's for the division. 2. Advertising campaigns and internal / external communications are on target and have been executed as planned. ARTS & CULTURE 1. Implemented plans for content capture for iARTE VIVA! with various events centered around Dia de los Muertos and artist exhibitions. 2. Completed financial reporting system for TDT grants. GROUP MEETINGS 1. FICP Financial & Insurance Conference Professionals Annual Conference 2023 Nov 12- 15 2023 at JW Marriott Marco Island Beach Resort. Financial & Insurance Markets— key target markets that can afford our destination. Attended and co -sponsored with JW Marriott Marco Island, 235+ meeting professionals; 650+ total attendees 2. According to Northstar Meetings Group, Group Business Outlook Is Strong for 2024 Hotels will increasingly be looking for business travel and group rates to drive revenue. Here is the link: Meetings Industry Forecast 2024. MID -WEST SALES 1. Three groups turned definite for the destination (532 Room Nights total). 2. Attended 3 networking events in Chicago, with approximately 600 planners in attendance. SPECIALTY MARKETS 1. The growing demand for professional wedding planning services can be attributed to factors such as increased disposable incomes, evolving societal norms, and a heightened desire for more elaborate and personalized weddings. This aligns with the CVB's FY'24 marketing plan targeting luxury wedding planners. 2. Anticipating the year ahead, planners expect a surge in meetings volume, especially for small- and medium-sized gatherings. PR & CO NICATIONS 1. Earned media efforts for November 2023 resulted in 9,072,095 media impressions with a Media Value of $10,176.20. 2. Media highlights included destination features in Hotels Above Par, Gulfshore Business and the Houston Chronicle. Our destination hosted freelance writers representing Chicago Parent, AAA Traveler, Metro Parent, TIME OUT, Garden & Gun and Inside Hook publications this month. Page 3 of 76 Packet Pg. 856 39.A.2 SOCIAL & DIGITAL MEDIA 1. Capture various destination videos & images for Social Media Marketing. 2. Holiday Social Media Content capturing LEISURE SALES 1. With the addition of Porter Airlines and Lynx airlines flying from Toronto to Fort Myers, it is certain that Canada will continue to hold its position as the top market for our destination. 2. Cruising is in high demand post pandemic, we can tap into this market by offering pre/post options in the destination. UK & IRELAND 1. Performance figures indicate Florida's Paradise Coast is outperforming most other areas of Florida — regaining valuable market share. 2. We participated with this leading global trade show and activity with Visit Florida. The VIP signature event was attended by over 300 leading tour operators, Florida producers and media. DIAMONDE 1. Successful participation at Dutch 132B Event "USA Canada Experience 2023" in Zeist with over 140 B2C contacts from Nov 02-03. 2. Confirmation of our exclusive B2C luxury campaign with German tour operator CANUSA & The Palm Beaches. SPORTS COMPLEX - Final FY 2023 Financials 1. $1,389,743 $2,091,792 $702,049 $1,004,408 $1,087,384 $488,928 $972,356 ($483,428) $628,677 $343,679 $900,815 $1,119,436 $218,621 $375,731 $743,705 $1,070.773 $1,083,583 ($12,810) $799.994 ($283,589) ($169,958) $35,854 $205,812 ($424,262) $460,116 2. United Soccer League Contract to be presented to the BCC at the December 121h meeting and at the TDC December/January meeting as an informational item. INTERIM DIRECTOR ACTIVITIES — Nov 1- 30, 2023 Page 4 of 76 Packet Pg. 857 39.A.2 • Sandra Rios and John Melleky have assumed the responsibility of interim co -directors for Tourism. A main focus was executing the strategic initiatives for November, Q1 and Q2 of FY'24, and the upcoming operational contracts and RFP's for the division. • Advertising campaigns and internal/external communications are on target and have been executed as planned. Current and Upcoming Significant Strategic Initiatives Transition activities: During November significant transition activities were managed through co -interim direction by Sandra Rios, Communications Manager and John Melleky, Arts & Culture Manager. These included the following duties as part of the interim management of the division: • Ongoing review, direction, proofing and approval of all division collateral • Drafting and distribution of internal, consumer and industry communications, • Oversight of department management and operations. Monthly Activities Tourism Industry & Intra-Division Meetings • Nov. 3 - Met with Great Wolf Lodge executive team — on target for October 2024 opening. • Nov. 7 - Met with SWFL Concierge organization for Naples Art District event and their monthly meeting (Nov. 14). • Nov. 14 - Met with County staff related to possible changes to email signatures. • Nov. 15 — Met with owner group of Compass Margaritaville hotel. Other Communitv Outreach • Prepared quiz on tourism for Greater Naples Leadership class for their Nov. 16 event. • Nov. 22 — Naples Rotary presentation. Staffing / Development • Executive Director Transition o Updated Executive Director Job Description. Discussed the timing of the posting of the position and requested input from the TDC as directed. Meeting with HR team on Nov. 7. o Met with the Executive Director with final questions for a debrief of office management, tasks, and current projects. o Met with County IT on data access and needs. • Tourism Development Council o Met with TDC members related to the transition and the November meeting. o Approved TDC reports and finalized materials for the agenda approval. • Met with the Tourism staff and advised them of the transition plan. Will continue with the current Big Rocks team meeting schedule (Monday, 10 a.m.) until further notice. • One-on-one meeting with Marissa Baker from PCSC to discuss current issues that we can assist with. • Held weekly meetings with Deputy County Manager Dan Rodriguez. Page 5 of 76 Packet Pg. 858 39.A.2 • Reviewed travel requests, time off, and other administrative functions. • Conducted assigned/required Collier University training. Strategic Implementation • Revisited inquiry from Marco Island Asst. City Manager Casey Lucius regarding potential alignment for Marco Island grant requests. Sent to Legal for review and input. Marketing / Public Relations/Communications / Sales • Orchestrated meetings with partner agencies to discuss the status of current projects and strategies for 2023-2024. o Advertising (Paradise Adv) — Nov. 7 o Website (Miles Partnership) —Nov. 13, 17 o Data Research (Downs and St. Germain) - Nov. 9, 16 o Public Relations (LHG) — Nov. 14, 28 • Review and revisions to current marketing projects and campaigns. • Developed media statement and handled media requests for comment regarding the Executive Director's resignation. • Finalized and managed the November TDC meeting agenda and materials. • Directed day-to-day business activities related to CVB's activities, partner engagement, public relations and communications responsibilities Department Administration • Secured verbiage from county attorney to obtain signature authority in Executive Director's absence. • Managed the procurement projects that required continued follow-up: STR / CoStar, Fulfillment House RFP, Website RFP. • Call Center o Met with the current call center to determine feasibility of having the center for emergencies. o Based on the meeting, decided to pursue single source request since we trust the current call center due to their strong performance during Hurricane Ian. • Attended weekly meetings on department accounting and operations. Collateral development • Ongoing review and updates to 2024 Visitor Guide. • Ongoing review and updates to PCSC Visitor Guide. Arts and Culture Page 6 of 76 Packet Pg. 859 39.A.2 John Melleky —Arts and Culture Manager 11/01/2023-11/30/2023 EXECUTIVE SUMMARY • Implemented plans for content capture for iARTE VIVA! with various events centered around Dia de los Muertos and artist exhibitions. • Completed financial reporting system for TDT grants. TDT GRANTS AND OTHER GRANT PROGRAMS • Completed update of the financial system for organizations to submit reimbursements. • Wrote grant organizations to obtain E-Verify data so that their purchase orders could be created. GENERAL CVB PROJECTS • See the Interim Executive Director report for more information. PUBLIC ART COMMITTEE • Created the public announcement, meeting materials, and invitations for the November Public Art Committee meeting. Held the Committee meeting. • Processed September minutes and meeting materials for the county record. GENERAL ARTS AND CULTURE PROJECTS • Speaking Engagements o Spoke at Greater Naples Leadership on Nov. 8. MRTE VIVA! - HISPANIC ART FESTIVAL • Attended filming of Dia de los Muertos and Zoo for future use to promote iARTE VIVA! • Developed and confirmed filming schedule for Naples Botanical Garden Dia de los Muertos and filming at the Naples Zoo. • Confirmed filming schedule and filmed artists currently exhibiting at Artis—Naples. Page 7 of 76 Packet Pg. 860 39.A.2 iARTE VIVA! Event Attendance 11/03/2023 Method and Concept —Dia de los Muertos event 7••eAM 11/04/2023 Naples Botanical Garden —Dia de los Muertos 11/09/2023 Third St. Farmers Market — checked out new vendors for future filming 11/16/2023 Artis—Naples Florida Contemporary exhibition opening OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. DATE 11/02/2023 ORGANIZATION Naples Art District — season -opening event 11/02/2023 Naples Art Institute — meet the artist in residence 11/03/2023 Great Wolf Lodge — introductory meeting 11/03/2023 Wendy Wagner exhibition 11/07/2023 Naples Art District — introductory event with SWFL Concierge Assoc 11/09/2023 Artis—Naples Marketing Committee 11/14/2023 United Arts Collier — attended their event 11/15/2023 Florida Humanities — meeting on possible documentary 11/15/2023 Coco Gallery — exhibition opening 11/15/2023 Paula Brody -exhibition opening 11/28/2023 Naples Botanical Garden —Johnsonville Night Lights (grant event) — opening event UPCOMING STRATEGIC INITIATIVES • Create the final report for the TDT Grant program and set up training sessions for financial reporting and final reports. • Implement changes for the FY 2024-2025 TDT Grants and set up training sessions for the new cycle. Page 8 of 76 Packet Pg. 861 39.A.2 GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: Nov 1— 30, 2023 Key TakeawaVs• • FICP Financial & Insurance Conference Professionals Annual Conference 2023 Nov 12-15 2023 at JW Marriott Marco Island Beach Resort Financial & Insurance Markets —key target markets that can afford our destination. Attended and co -sponsored with JW Marriott Marco Island 235+ meeting professionals; 650+ total attendees • According to Northstar Meetings Group, Group Business Outlook Is Strong for 2024 Hotels will increasingly be looking for business travel and group rates to drive revenue. Here is the link: Meetings Industry Forecast 2024. Reporting Period: Nov 1— 31, 2023 2022 2023 Number of Meeting Planner Contacts 85 in Oct 2022 94 (vs.157 in Oct; 68 in Sept; 103 in Aug; 34 in July; 67 in June; 134 in May; 75 in Apr; 75 in Mar; 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) 26 leads sent 28 leads sent (vs. 34 in Oct; 23 in Number of RFP leads sent to hotel Sept; 34 in Aug; 34 in July; 41 in partners 14,976 potential room June; 36 in May; 37 in April 53 in nights Mar; 35 in Feb; 23 in Jan; 23 in Dec; 27 in Nov; 26 in Oct) $8,325,825 Estimated 14,124 potential room nights (vs. Economic impact 25,152 in Oct; 20,650 in Sept; 18,473 in Aug; 18,228 in July; 25,587 in June; 28,218 in May; 43,922 in Apr; 41,659 in Mar; 25,981 in Feb; 9,726 in Jan; 17,926 in Dec; 21,031 for Nov; 14,976 for Oct) $9,772,707 Estimated Economic Impact (vs.$16,355,376 in Oct; 12,248,918 in Sept; $11,029,507 in Aug; $19,299,331 in July; $18, 011,067 in June; $21,451,385 EEI in May; $26,248,245 in Apr; 26,809,256 in Mar; $15,632,209 in Feb; $5,271,115 in Jan; Page 9 of 76 Packet Pg. 862 39.A.2 $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 3 group booked 2 groups booked (vs. 2 in Oct; 7 in Sept; 11 in Aug; 0 in July; 5 in June; 1 in May; 1 in Apr; 13 in Mar; 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for $605,363 direct 7,817 TRN $7,231,126 direct Period booked spending El; spending El; (vs. 1,744 TRN 787 total room nights $993,039 in Oct; 3,800 TRN booked $2,236,505 in Sept 17,044 TRN $13,581,772 0 in July; vs. 3,836 TRN $2,820,149 in June; 84 TRN $36,461 DEI in May; 545 TRN $260,987 in Apr; 16,413 TRN $8,233,600 DEI in Mar; 2,421 TRN $1,534,837 in Feb; 1,500 TRN in Jan, $705,664; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending El; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement (RFPE) 1 in Oct 2022 1 For Nov (vs 1 for Oct; 1 for Sept; Requests 1 for Aug; 2 for July; 6 for June; 6 for May; 1 for Apr; 4 for Mar; 10 for Feb; 5 for Jan; 3 for Dec; 6 for Nov; 1 for Oct) 1 Secured Finance Network Nov 2028 Number of RFPE's to Contract 0 in Oct 2022 0 For Nov (vs. 0 for Oct; 1 for Sept; 3 for Aug; 0 for July; 2 for June; 0 for May; 0 for Apr; 7 for Mar; 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) Client Site Visits & FAM'S 0 in Oct 2022 1 in Nov (1 in Oct; 3 in Aug; 1 in July; 3 in June; 1 in May; 0 in Apr; 1 in Mar; 0 in Feb; 0 in Jan; 4 in Dec) Hotel Partner Site Visits 17 in Oct 2022 2 in Nov (vs. 2 in Oct; 4 in Sept; 2 in Aug; 2 in July; 3 in June; 9 in May (hotel DOS mtg); 10 in Apr; 3 in Mar; 3 in Feb; 3 in Jan; 2 in Nov; 17 in Oct) Capri Inn; Great Wolf Lodge; Number of Shows Attended 1 show in Oct 2022: 1 in Oct (vs. 0 in Sept; 2 in Aug; 1 IMEX America 2022 in July; 0 in June; 1 in May; 0 in Apr; 1 in Mar; 1 in Feb; 0 in Jan; 0 in Page 10 of 76 M N O N `m E W m 0 c 0 0 U a� E a 0 a� m 0 •L 0 00 N_ M N O N r a 0 E U 2 a Packet Pg. 863 39.A.2 Dec; Nov FSAE Annual Conference 2023 EVENTS ATTENDED NABOR Naples Area Board of Realtors' Global Business Committee Tourism Speaker Panel Nov 1, 2023 NABOR Conference Center on Pine Ridge Rd VIP Open House The Capri Inn Nov 2, 2023 955 71h Ave S, Great Wolf Lodge — Meeting with team at our offices • Jaime Risch, Corporate Director, Strategic Accounts • Jason Bays GM of Great Wolf Lodge Georgia — will be new GM • Jason Lasecki VP Corporate Communications and PR • Jim Evans, Vice President Sales and Marketing Naples Art District - SWFLCGSA and Hospitality & Travel event Nov 7, 2023 (Southwest Florida Concierge & Guest Services Association) Financial & Insurance Conference Professionals FICP's Annual Conference Sun -Wed Nov 12 — 15, 2023 JW Marriott Marco Island Johnsonville Lights in the Garden at Naples Botanical Garden Representing the CVB Wed, Nov 29th SALES ACTIVITIES FICP Financial & Insurance Conference Professionals Annual Conference 2023 Nov 12-15 2023 at JW Marriott Marco Island Beach Resort Financial & Insurance Markets — key target markets that are able to afford our destination. Attended and co -sponsored with JW Marriott Marco Island FICP's Marquee Event - Attendees are new and seasoned meeting professionals in the insurance/banking/financial market, which is a market proven to be able to afford our higher end destination. Many of the conferences they each respectively plan include incentive programs, as well as general conferences, board meetings, retreats, etc. Total of 650 — 700 attendees: 235+ meeting professionals; 50 staff; 400 suppliers • Follow up on connections made at FICP 2023 • Identifying key shows to focus on for geo-tracking efforts • Working on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 28 leads this month — Nov (vs. 23 in Oct; 23 in Sept; 28 in Aug; 34 in July; 41 in June; 36 in May; 37 in Apr; 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Page 11 of 76 Packet Pg. 864 39.A.2 Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 11/1: Naples Area Board of Realtors NABOR Global Business Committee Panel Speaker • 11/2: Responded to Catherine Pawlowicz with BCI Meetings re: RSW lift • 11/2: VIP Open House The Capri Inn • 11/3: Naples CVB/Synergy-Connect Midwest Market Call • 11/3: Great Wolf Ledge — Meeting with their team in our offices • 11/3: Submitted month end report • 11/3: Call with Cvent — Kiran Farooq / John Oliver • 11/3: FSAE CEO Search Committee - Resume Review Submitted rankings • 11/6: FSAE Annual Conference Sponsorship Call — Wendy Nicodemus Hilton Marco Island • 11/5: FAC Florida Airports Council RFPE 2026 Lead w/ CIVIC & Associates & JW Marriott • 11/5: M & I Forums - Call with Erin Tierney • 11/5: RFPE Request: Secured Finance Network Sfnet Nov 2028 Je Marriott Stephanie Lansdale • 11/7: Naples Art District - SWFLCGSA and Hospitality & Travel event • 11/8: Paul Beirnes' Farewell Breakfast • 11/12: Financial & Insurance Conference Professionals Annual Conference at JW Marriott Marco • 11/13: Financial & Insurance Conference Professionals Annual Conference at JW Marriott Marco • 11/14: Financial & Insurance Conference Professionals Annual Conference at JW Marriott Marco • 11/15: Financial & Insurance Conference Professionals Annual Conference at JW Marriott Marco • 11/15: Hospitality Gathering Hob Nob on 51" Ave • 11/16: Submitted Coastlines newsletter blurb • 11/17: Florida Encounter 2024 Travel Request to Attend • 11/17: Met with new TDC Member Michael Mccomas in our offices • 11/20: Attended TDC Monthly Meeting • 11/20: Met with Luisa with Paradise Advertising — discussed Website and FICP recap • 11/20: Attended Johnsonville Lights at Naples Botanical Garden • 11/22: FICP Sponsorship backup submitted for payment • 11/28: Met with Beth P with TDC in our offices • 11/29: The American Colleges' TAC Trustee Board Meeting lead for Feb 2025 Susan Powell • 11/29: Status of Cvent Payment for invoice? Responded to Cvent Receivables Team • 11/29: Working w/ The Palm Beaches on Destinations of Florida 2024 Tallahassee Event March 0 11/29: Key Meetings & Events Melanie Shrader- assistance w/ offsite venue for Ritz -Carlton • 11/29: Internal meeting on Tourism Sales Position and Job Description • 11/30: Meet Well 2025 hosting opportunity... Call with Barbara Scofidio with Prevue Meetings • 11/30: Working w/Paradise Advtg for content on Dec Meeting Escapes — FICP info Page 12 of 76 Packet Pg. 865 39.A.2 OBSERVATIONS/TRENDS https://www.northstarmeetingsgrouP.com/News/Industry/Meetings-Events-Industry-Forecast- 2024?utm source=eNewsletter&utm medium=email&utm campaign=eltrMtaNews&olv enc id=1527 D7690090G9F According to Northstar Meetings Group, Group Business Outlook Is Strong for 2024 Hotels will increasingly be looking for business travel and group rates to drive revenue. Northstar Meetings Group just published an extremely smart, forward -looking synthesis of several industry surveys. I found it useful, and I thought you might too, so I'm sending along the link: Meetings Industry Forecast 2024. Here is a little sample of the positive news about continued strength for the industry's recovery. • According to American Express Global Business Travel: 82 % of meeting professionals are optimistic, up from 77% • Seven out of 10 meeting professionals globally expect their 2024 participant numbers to meet or exceed 2019 figures. • Two-thirds of respondents to the Amex GBT forecast survey (67 percent) project a budget increase for the coming year. https://www.northstarmeetingsgroup.com/News/Industry/Meetings-Events-Industry-Forecast- 2024?utm source=eNewsletter&utm medium=email&utm campaign=eltrMtgNews&oly enc id=1527 D7680090G9F IRF Webinar: 2023 Incentive Travel Index The incentive travel industry is strong, with growth projected through 2025. However, an uncertain geo-political, economic, and environmental backdrop means many incentive travel planners are proceeding with caution. During their recent webinar, their panel of incentive professionals discussed key findings from the newly released 2023 Incentive Travel Index. htti)s://theirf.org/research post/2023-incentive-travel-index/ • 48% of senior leaders polled acknowledge that incentive travel is an essential strategic differentiatior/source of competitive advantage and 53% report they feel the need to include it, as it is essential to drive profits Page 13 of 76 Packet Pg. 866 39.A.2 • Expectations of Incentive Travel Spending in 2024 is expected to be significantly above recent years, however, will it be enough with inflation, high airline costs and increasing hotel rates? May see more regional meetings. UPCOMING STRATEGIC INITIATIVES Preparations for hosting the American Society of Association Executives' ASAE CEO Summit at Naples Grande Beach Resort January 11-14, 2024. Promoting our attendance at Florida Encounter 2024 in Miami in early February 2024. Working with Paradise Advertising on Linkedln and social media posts to increase appointments at the show. Working on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. Reaching out to our area hotel partners to reiterate the Thresholc1360 Meetings Capture opportunity available for the hotels to schedule a filming for their respective properties. We continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. LOOKING FORWARD • December 5, 2023 — Midwest representation at Destination Reps Quarterly Meeting and Holiday Party in Chicago • December 9, 2023 — Representation at SITE FL & Caribbean Holiday Luncheon Sat • January 11, 2024 - ASAE CEO Summit sponsoring with Naples Grande Beach Resort • January 31, 2024—Tentative Pickleball Client Event in Chicago • February 4-6, 2024 — Florida Encounter 2024 Miami • March 26 & 27, 2024 — Destinations of FL Tallahassee Client Event and FSAE Women's Summit Page 14 of 76 Packet Pg. 867 39.A.2 Financial & Insurance Conference Professionals' Annual Conference JW Marriott Marco Island Nov 12 — 15, 2023 Lori Frino, The Ritz -Carlton Resorts of Naples The JW Marriott Marco Island Team hosted an amazing FICP Annual Conference, welcoming over 260 planners and 650+ attendee Page 15 of 76 Packet Pg. 868 39.A.2 it4 NAPLES MARCO ISLAND EVERGLADES FLORIDA'S PARADISE COAST GROUP MEETING SALES REPORT Synergy -Connect Midwest Reps November 1-30, 2023 November 2022 November 2023 Number of Meeting Planner Contacts 120 200 Number of RFP leads sent 11 21 Number of Groups booked 1 3 Total Room Nights/Econ. Impact for Period booked 117 RN 532 RN Number of RFP Enhancement (RFPE) Requests Number of RFP's to Contract Site Visits & FAMS Number of Shows Attended 1 3 RFPs Event Name Organization TADA Multi October 2024 M ritz NCM03309 FL 10 Marco Island (Definite - Ritz -Carlton Naples) Maritz Travel PROCEPT Bio-Robotics 2025 Global Sale Meeting , HelmsBriscoe NADA April 17-19, 2024 � M ritz Travel Edward Jones 2026-CST Lifesong Fall 2027 ALFA International Transportation Practice Group Seminar Contact State Event Date Total Room Nights < y Kristen Fried MO October 13-15, 2024 �32 Julie Kissel I MO January-18-21, 2024 168 Christine Cayko MN January 2-10, 2025 1767 Amy Braun MO April 17-19, 2024 36 September 11-19 M ritz Global Events Sara Bambrick MO 2026 2518 HelmsBriscoe Amy James TN October 22-24. 2027 490 NHS Global Events Bryan Ganek I IL April 29-May 4, 2025 1675 Page 16 of 76 Packet Pg. 869 39.A.2 Edward Jones 2026 FA#3 I Maritz Travel Edward Jones 2026 FA #2 American Board of Emergency Medicine (Definite at LaPlavall Maritz Travel Sara Bambrick MO April 24-May 1, 2026 1930 Dates will be within a Sara Bambrick MO week of FA #3 1591 Conference Direct Jon Shechman PA February 3-11, 2026 194 February 28-March 1, FATA Due Diligence Spring 2024 Edward Jones Caroline Miller MO 2024 98 TD Synnex - Public Sector DAP Retreat NHS Global Events Grace McCann IL February 18-22, 2024 214 Round 2 U.S. Bank 2024 Legends of Possible Augeo Sarah Brady IL April 30-May 9, 2025 3640 FordDirect 2024 Spring Advisory Board Maritz Travel Jennifer Ludwig Achieve Meetings & MO April 4-10, 2024 245 2024 Incentive Trip Incentives Elena Chiviles OH February 23-25, 2024 72 Edward Jones 2027 Maritz Travel Sara Bambrick MO February 1-4, 2024 2104 Sabert 2024 National Sales Meeting (Definite at LaPlaya) ConferenceDirect Chris Davis American Bar KY March 4-6, 2024 270 Business Law Section - Consumer Financial Services Association Michael Steffan IL January 23-27, 2026 PA/M 455 Canon Solutions America 2025 President's Club Maritz Travel Amy Hoffman 0 May 3-7, 2025 805 National Association of Gaurdsmen CWT Meetings and - Detroit Chapter National Weekend Events Drusilla Pollick HelmsBriscoe Julie Heitbrink MN April 13-20, 2026 1240 Dairy Farmers of America KS January 14-16, 2024 87 Merkle Americas Global ELT Growth Meeting HelmsBriscoe Jasmine Eldeen CWT Meetings and MN January 21-26, 2024 928 Sales Leadership Meeting Events Vanessa Bays MN July 14-18. 2024 430 PROSPECTING and OTHER ACTIVITIES • Contacted all incoming leads for updates and recommendations • Attended PCMA Greater Midwest Chapter Bowl-a-Thon - 300 ppl in attendance • Attended SITE Holly Trolley Event - Sold out event • Attended PCMA Greater Midwest Chapter Holiday Party - 150 ppl in attendance LOOKING FORWARD • December 5, 2023 - Destination Reps Quarterly Meeting and Holiday Party • December 9, 2023 - SITE FL & Caribbean Holiday Luncheon • January 31, 2024 - Tentative Pickleball Event in Chicago Page 17 of 76 Packet Pg. 870 39.A.2 Specialty Markets Michelle Pirre - Sales Assistant 11/1/2023-11/30/2023 PERIOD AT A GLANCE 2022 2023 Number of Travel 0 25 Agent & Tour Ops Contacts Number of FAM's/Site 1 0 Number of Meeting 7 357 Planners Consumers 0 0 Number of RFP's Sent 7 Leads Sent with 8 Leads sent with $290,297.62 $244,129.63 EIC potential EIC Potential and 459 room nights Number of RFP's 1 RFPs turned 0 Definite definite with estimated $22,271.25 EIC Meetings November 13, 2023 — Staff meeting with CVB team to discuss any upcoming initiatives and or issues. November 14, 2023 — Wedding Pro Webinar "Is my Marketing Working?" The webinar touched on topics such as: - How to track your performance, - The common metrics every wedding pro should be monitoring - Tips to help you understand your insights and decide the next steps. November 16, 2023 — Meeting with Collier Clerks Committee for the upcoming group wedding and vow renewal event for Valentine's Day. November 28, 2023 — Visit to Home2Suites Naples and meeting with DOS Richard Torres. We had a site visit of property and discussed the needs and how the CVB can assist Home2Suites. Specialty Markets Destination Weddings November 6-8, 2023, the CVB attended the Wedding MBA Show in Las Vegas. The Wedding MBA Convention is an annual convention that has occurred every year since 2012, it was heavily attended by over 5000 professionals in the wedding and event industry. This included 1554 Wedding Planners; we spoke with hundreds, even planners from Naples FL! Page 18 of 76 Packet Pg. 871 39.A.2 The current outlook for the wedding planning market is optimistic, and this positive trend is anticipated to persist in the foreseeable future. The growing demand for professional wedding planning services can be attributed to factors such as increased disposable incomes, evolving societal norms, and a heightened desire for more elaborate and personalized weddings. This aligns with the CVB's FY'24 marketing plan to target luxury wedding planners. Attendees at Wedding MBA general session Based on recent research conducted by the CVB in collaboration with local hotel and resort properties, it has been identified that destination weddings have the potential to contribute significantly to their financial success. Findings reveal that these weddings can account for as much as 75% of a hotel property's catering revenue and a noteworthy 4-7% of room revenue. This data underscores the substantial economic impact that destination weddings can have, making them a highly lucrative and strategic investment for our destination. Page 19 of 76 Packet Pg. 872 39.A.2 Upcoming Initiatives January 14, 2024, AC Wedding & Destination Travel Mega Show NYC Travel & Adventure Shows — January 27-28, 2024 Wedding Salon —January 29, 2024 Washington DC Travel & Adventure Shows — February 24-25, 2024 Small & Boutique Meetings —April 21-23, 2024 Page 20 of 76 Packet Pg. 873 39.A.2 PUBLIC RELATIONS & COMMUNICATIONS Monthly Highlights • Earned media efforts for November 2023 resulted in 9,072,095 media impressions with a Media Value of $10,176.20 • Media highlights included destination inclusion in Hotels Above Par, Gulfshore Business and the Houston Chronicle. Our destination hosted freelance writers representing Chicago Parent, AAA Traveler, Metro Parent, TIME OUT, Garden & Gun and Inside Hook publications this month. Sandra Rios/Maria Power November 1-31, 2023 PERIOD AT A GLANCE November 2023 November 2022 / 2021 November 2023 Media Interactions 16 November 2022 — 23 November 2021 - 198 Journalists/Influencers Hosted 5 November 2022 — 0 November 2021 - 0 Journalists/ Influencer Activity: Hosted: • Courtney Fries, freelance travel writer writing an article for Chicago Parent, and visited the destination November 3 — 6, 2023. Cortney will be producing a print piece for Chicago Parent (Circ: 30,000; UVM: 80,000) highlighting Naples in a one -page feature (among 2 other destinations). Her coverage will go beyond the print inclusion with online coverage and potential for more placement in the many other outlets she produces for including AAA and Metro Parent. • Angela Caraway -Carlton a freelance journalist who writes for Time Out, INSIDEHOOK. Angela was in destination November 12-14 and had accommodations at The Capri Inn and The Ritz-Cartlon, Naples. For meals, Bar Tulia hosted her for a dinner and Rebecca's hosted her for cocktails and a tour of the Maddox, Osteria Capri hosted her for lunch and Sofra hosted her for dinner. She also enjoyed a shelling tour with Treasure Seekers • Stacy Tillilie, journalist with AAA Traveler, AAA Club Alliance's award -winning travel magazine with a circulation of 170,000 households in 13 states and DC for FAM in November. • Jessica Darrington (@whereisbriggs, 286k followers) a social media influencer who highlights Florida's family -friendly destinations. This request came from VISIT FLORIDA, and we set up some family activities. Page 21 of 76 Packet Pg. 874 39.A.2 • Lia Picard, journalist with Garden & Gun, who was here for a working vacation and asked for the CVB to set up a visit to the Naples Botanical Garden. • Influencer Vetting - Sam and Ryan Looney, Los Angeles based, family travel bloggers and content creators • Influencer Vetting - Jessica Human, @WeChoseAdventures a social media family/outdoor influencer and declined hosting her due to her content not aligning with family influencers or our brand positioning. • Influencer Vetting - Noel Burgess, @mrnoelburgess, a food and wine influencer. We declined due to his audience's age and location demographics do not align with our current marketing efforts • Journalist Vetting —The Colt Balok Show looking for opportunity to work with CVB but after vetting we decline due to his show is being based on his faith and community outreach. The examples he mentioned with other CVBs/ DMOs are not travel -focused. • Journalist vetting — Matt Meltzer, a journalist with Thrillist. As a result of his stay, Matt will produce a 1000-1500 word "Two Days Away" story. As part of this series, Thrillist shares itineraries to some of the best towns and small cities. It includes everything a reader needs to know to make the most of a weekend away. • FAM Itinerary creation — Matt Meltzer, a journalist with Thrillist • Image Request - Adam Regan of Gulfshore Business for a story involving Collier County tourism • Image Request - Nina Sologubenko of Black Diamond for social media posts • Image Request — Sandy Tillilie, journalist with AAA Traveler, the CVB assisted her with Naples Princess and The Revs institute • Image Request — Fredrick Sunde of Holiday Inn Express & Suites, Naples Downtown for Electronic Advertising Screen in Main Lobby - behind Concierge Desk. Advertising Naples and Marco Island attractions to hotel guests. • Information Request — Provided Annie B. Smith, Freelance Filipino -Canadian travel writer with a focus on family and adventure/nature travel with glamping sites, Everglades tour companies and National Parks. Activity: • Continued interim executive director transition strategy due to Executive Directors departure. • Attended monthly SW FL Concierge Association meeting • Attended Press Club of SWFL monthly meeting • Authored and presented a State of Tourism in Florida's Paradise coast to Naples Rotary Club. • Updated Collier County Employee Orientation deck with current Tourism Division information • Drafted article for myCollier County monthly newsletter. • Reviewed Website build -out template and brand integration. • Reviewed Weddings campaign and revised magazine partner selections for winter Romance campaign • Reviewed Meetings Escapes copy and FSAE copy for November distribution • Reviewed and approved creative for Winter Chicago / Cleveland Takeover ad campaigns • Review of PCSC collateral including SnowFest promotional campaign • Secured Carol Obermeier from RSW to present at December TDC meeting • Various approvals in Minute Traq for upcoming TDC • Boston Magazine — March issue advertorial and ad campaign Page 22 of 76 Packet Pg. 875 39.A.2 Regional and International PR Initiatives: • Directed efforts to develop Travel+Leisure Reader's Choice Awards toolkit for distribution to partners. • Coordinating PR efforts with le Colonial restaurant, slated to open December 2023 on 5t" Ave • Radio interview with RM WORLD TRAVEL Destination Spotlight promoting Naples as a great option for new and returning guests from across the country. The show has a reach of over 1 million listeners through 535+ affiliated network stations across the country. • Responded to Orlando Fox 4 media request for information related to expanded gaming options at Seminole Casino • Responded to media request from Orlando ABC 9 / WFTV regarding implementation of Tourism Impact Tax Website Listings, Events and Deals Created, updated, or deleted 98 event listings for the website. The events page stayed as the top -most viewed page for October with 23,174 views. The Major Events page has hit the top 10 most viewed pages for October and was the seventh most viewed page. Created 5 deals on www.ParadiseCoast.com. In September our deals page views was up 10% from the previous year with 1437 views. • In November we updated or deleted 6 business listings on the website. Administration & Writings • Edited Coastlines monthly partner newsletter for distribution • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO call. • Prepared November TDC PR Report. • Completed required County training programs News & Press Releases: Inn on Fifth Honored with ConventionSouth Annual Readers' Choice Award https://www.paradisecoast.com/media-center/news-releases/inn-on-fifth-honored-with- conventionsouth-annual-readers-choice-award ARTIS—NAPLES ANNOUNCES APPOINTMENT OF SEVEN NEW MUSICIANS TO NAPLES PHILHARMONIC FOR THE 2023-24 SEASON https://www.paradisecoast.com/media-center/news-releases/artis-naples-announces-appointment- seven-new-musicians-to-naples CRITICALLY ACCLAIMED LE COLONIAL TO OPEN ON NAPLES' FIFTH AVENUE ON DECEMBER 14 https://www.paradisecoast.com/media-center/news-releases/critically-acclaimed-le-colonial-to-open- on-naples-fifth-avenue-on Collier County Parks & Recreation Division Presents Snowfest 2023 Hosted by Paradise Coast Sports Complex Page 23 of 76 Packet Pg. 876 39.A.2 https://www.paradisecoast.com/media-center/news-releases/collier-county-parks-recreation-division- presents-snowfest-2023-hosted Florida's Paradise Coast — IN THE NEWS FLORIDA'$ NEWSPAPER FOR THE C-SLATE Business Ongerver Naples resort and water park owners plan to welcome guests by next fall As crews continue to work on Great Wolf Lodge South Florida and its myriad offerings, the hope is that it can open earlier than expected. • By Louis Llovio 1 5:00 a.m. November 15, 2023 Great Wolf Lodge is coming to Naples and expected to open in October 2024. Cool Construction Project: Great Wolf Lodge South Florida Location: Naples Cost: $250 million Size:150,000 square feet, including a waterpark and entertainment center Builder: Suffolk Construction, Neuman Pools and ID3 Group Project details Page 24 of 76 Packet Pg. 877 39.A.2 When Great Wolf Lodge opens in Naples it's likely not going to be anything the area has seen before. The resort, the company's 21st in the country and first in Florida, is being built on 20 acres on the eastern end of Collier County, near the Paradise Coast Sports Complex. The center of the project, and what's likely going to be its largest attraction, is a 90,000- square-foot indoor water park that will include body and tube slides and raft rides, along with activity pools and splash areas. Jason Lasecki, vice president of corporate communications for Great Wolf, says the water will always be heated at 84 degrees. Along with the indoor park, there will be a 60,000-square-foot family entertainment center that offers "family -friendly attractions" including MagiQuest, a live -action adventure game; Yoga Tails, a morning exercise program; and Hustle & Howl, an evening dance party. The resort will have S00 suites and, of course, there will be dining options ranging from standard fare like pizza and burgers to upscale dining. Construction on the project began in July 2022 and, Lasecki says, plans are for it to open in October 2024. Cool factor Lasecki says what's cool about the project is its economic impact. While the kids — and the adults —who'll make the trip to hang out in the massive, state-of- the-art indoor waterpark and to play loads of games are likely going to disagree with this sentiment, Collier County officials who gave Great Wolf $1S million in incentives and its accountants will be thrilled to hear it. Lasecki says along with the features that will make the lodge a year-round destination, Great Wolf is going to "be a significant economic engine for the region." To back up that contention, he quotes an economic impact study commissioned by the county that reported Page 25 of 76 a Packet Pg. 878 39.A.2 Great Wolf will bring $5 billion "in new net spending" to the region and $150 million in tax revenue in the next 30 years. Pit* Att 2 Y _ 1 Great Wolf Lodge is coming to Naples and expected to open in October of 2024. Courtesy image It's also expected to create 600 jobs. The reason for this economic uptick, he says, is that Great Wolf offers "exceptional value for families" with packages that along with rooms include admissions to the park and for other activities. According to Great Wolfs website, a family of four can stay in a room for a weekend next November starting at about $299 per night. The idea is that this will drive visitors to the area. One of the reasons the company chose Naples after a five-year search is its accessibility to residents from all parts of the state and that it didn't have to fight for consumers' dollars against behemoths like Walt Disney World. In an interview with the Business Observer last year, Great Wolf's vice president of domestic development Steve Jacobsen said 65% of its customers drive at least four hours to the resorts. And, he said, its average customers are families ages two through 12 with a disposable income of about $19,000. Page 26 of 76 a Packet Pg. 879 39.A.2 Challenges While construction projects across the region and nation have been beset by supply and labor shortages, and a major hurricane has hit the area since work began, all is well at Great Wolf, says Lasecki. While saying that "large-scale construction projects, especially of this magnitude, inevitably always come with challenges" he says things are moving along smoothly thanks to the companies charged with building the resort. The lodge, he says, is "on track to open next October, and if all continues to go well, hopefully we can open a little earlier than expected." Page 27 of 76 Packet Pg. 880 39.A.2 DESTINATIONS Naples, Florida, Destination Guide Naples is so muchmore than aturquoisewater-hnedsliverofbeachparadise.The SouthwestFlondatownisahub ofworld-renowned cuisine, luxury shopping, and breathtaking nature preserves thathave earned it the title of "America's Happiest City" for multipleXearsinarow. Here's everythingtokeep in mind asyouplanyourvisit. Page 28 of 76 Packet Pg. 881 39.A.2 Where to Stay: The Inn on Fifth Located on Naples' historic shop lined Fifth Avenue South and a short walk to its famous pier, the Inn on Fifth is the city's crown jewel of hospitality, offering two on -site restaurants, a rooftop pool with fire pits, and a full -service spa. Page 29 of 76 Packet Pg. 882 39.A.2 i Hotel Escalante Reminiscent of a palm tree -canopied Mediterraneanvilla, The Escalante dubs itself as Naples' only true boutique hotel with a handful of bungalows surrounding a private pool. Guests canhop on a golf cartride to the beach bookin-room massage treatments, and dine at Veranda E, which incorporates ingredients farmed from the property's on -site garden. Where to Eat: Page 30 of 76 Packet Pg. 883 39.A.2 Campiello Dining al fresco is a Naples must and no restaurant does it better than Campiello. Featuring rustic, yet contemporary Italian classics like wood -fired pizzas and handmade pastas, the Third Street gem, anchoredby oversized trees and a locals. Page 31 of 76 Packet Pg. 884 39.A.2 USS Nemo Don't let its strip mall location deter you — USS Nemo cooks up some of the best seafood in the Sunshine State with a signature miso-broiled seabass served with citrus -ginger butter sauce, steamed rice or potato puree, asparagus, and carrot tempura. Where to Drink: Page 32 of 76 Packet Pg. 885 39.A.2 Sidebar Craft cocktail connoisseurs willfind respite at Sidebar,Naples'recentanswertoayears-longdemandforabigcity- stylebarandlounge. Libationsare elevated, inspiredandinnovativeutil=glocallysourcedingredientswithhard- to-find liquors that are then presented in kitschy, Instagram-worthydrinking vessels. Where to Visit: Page 33 of 76 Packet Pg. 886 39.A.2 Waterside Shops Consider open-air Waterside Shops to be Naples' version of Rodeo Drive, chock-full of luxury retailers where the city's affluent community, dressed to the nines, walks through fountains and over moats to see and be seen. Page 34 of 76 Packet Pg. 887 39.A.2 Audubon Corkscrew Swamp Sanctuary It's a bit offthe b eaten path, but worth the trek to walk a 2.25 -mile boardwalk through pine flatwoods, wet prairie, a marsh, and the largest old -growth bald cypress forest in North America. You'll see no shortage of wildlife, including wading birds, owls, turtles, and — you guessed it — alligators. Page 35 of 76 Packet Pg. 888 39.A.2 Naples Botanical Garden For those who prefer a more manicured foray into the great outdoors, the Naples Botanical Gardenwelcomes visitors with a 170-acre, world -class garden paradise with plants sourced and/or grown from all over the globe. Page 36 of 76 Packet Pg. 889 39.A.2 Delnor-Wiggins Pass State Park There is no shortage of postcard -worthy beaches in Naples, though many continue to struggle from the devastating effects of Hurricane Ian. Delnor-Wiggins pass, for the most part, is the exception and remained practically unscathed due to its mangrove -canopied backbays and channels. Spend a day tanning, swiniming, or wading through sand bars to search for fighting conch shells. Page 37 of 76 Packet Pg. 890 39.A.2 Fifth Avenue South Home to the region's premiere bars, restaurants, boutique clothing stores, and artgalleries, Naples' FifthAvenue South attracts tourists from all overthe world. Afteraday of sippmgbrews from 5thAvenueCoffee Compaw, seascape portrait -ogling at Emily L es Gallery, andventuring through the docks andlocally-owned stores of quirky TT, cap your trip with a drive through Port Royal to marvel at the rows ofmulti-million dollar mansions owned by the country's wealthiest celebrities, politicians, and business owners. Naples, Florida, Destination Guide - Hotels Above Par - Boutique Hotels & Travel Page 38 of 76 Packet Pg. 891 39.A.2 HOUSTON CHRONICLE ROAM FOR THE HOLIDAYS Seasonal travel may be just the ticket this year Sy Lori Rack[ I FREEI NCE WRITER Courtesy of Florida's Paradise Caast Navigate NAPLES The miles of white sand lining this stretch of the Sunshine State's Paradise Coast might look like snow, but this powder feels a lot better on your bare feet. And you won't be far from it at the recently renovated Ritz -Carlton. The 474-room Gulf of Mexico beach retreat boasts a brand-new Vanderbilt Tower for club -level guests, whose myriad perks include access to the largest Ritz club lounge in North America. Redone from top to bottom, the luxe resort features a waterfront pool area with bungalows and cabanas and a 51,000-square-foot spa sanctuary. Shuttle over to its sister property, The Ritz -Carlton Naples, Tiburon, for a round of golf or a swing through the Christmas market from Dec. 17-23. A full lineup of holiday happenings at both Ritz-Carltons can be found at naplesfestive.com, so there's plenty to get up to. In addition, the Naples Botanical Garden shines bright during Night Lights on select evenings, and the trendy Third Street South shopping and dining district will be extra festive this year in honor of the city's centennial. White -sand beaches beckon along Florida's Paradise Coast, a region that includes the resort city of Naples. Page 39 of 76 Packet Pg. 892 39.A.2 NOVEMBER 2023 DIGITAL & SOCIAL MEDIA REPORT - BUZZY FORD NOVEMBER 2023 2023 2022 Linkedin Linkedin Post Sent: 6 Linkedin Post Sent: N/A Engagements: 270 Engagements: N/A Followers Gained: 21 Followers Gained: N/A Impressions: 2,719 Impressions: N/A Facebook Accounts (3) Facebook Posts Sent: 29 Facebook Posts Sent: 14 Engagements: 22,823 Engagements: 10,393 Link Clicks: 8,039 Link Clicks: 1727 New Fans: 196 New Fans: 21 Impressions: 889,190 Impressions: 350,823 Instagram Accounts (2) Instagram Media Sent: 33 Instagram Media Sent: 14 Engagements: 1,833 Engagements: 937 Followers Gained: 177 Followers Gained: 55 Instagram Impressions: 287,870 Instagram Impressions: 68,107 CrowdRiff 6.6k interactions and 25k views 7.5k interactions and 19k views ThresHold360 Data not available Data not available Engagement: Views: Clicks: CTR: Notable Tasks • Film Permitting (Paradise Advertising) • Continuity of Operations Plan Update • Threshold 360 Project • Update of Collier County Tourism website page • Write monthly Coastlines article • Update partner listings • Holiday Social Media Content Capturing • Update various website articles • Facebook Live: Mercato & 3rd Street South • Generate TDC Monthly Meeting Agenda • Creation of Instagram Reels • Update the "In the News" section, highlighting various destination coverage. • Update website media center with various PR & publication initiatives • Assist CVB Staff with applications & IT support • Social Media Monitoring • Repair Broken website links • Capture various destination videos & images for Social Media Marketing. • Conduct weekly Social Media Content Meeting • Renew Website Domains. Page 40 of 76 Packet Pg. 893 39.A.2 TRAVEL TRADE MARKET SALES REPORT Claudia Cianfero — Global Sales Manager November 1 - 30, 2023 Key Takeaways: • With the addition of Porter Airlines and Lynx airlines flying from Toronto to Fort Myers, it is certain that Canada will continue to hold its position as the top market for our destination. • Cruising is in high demand post pandemic, and we can tap into this market by offering pre/post options in the destination. PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 300 848 Number of Tour Operator Contacts 0 0 Number of FAM's/Site Visits 0 1 Number Trade Shows Attended 1 1 EVENTS RECAP November 2 — 4, 2023 Visit Florida Canada Travel Advisor FAM As previously mentioned, Canada is our number 1 international market into the destination. The travel advisors who participated expressed high praise for the itinerary we put together and were genuinely appreciate of the FAM. Some even noted that while they had booked the destination in the past, they were unaware of the rich diversity that exists between the Everglades, Marco Island, and Naples. This FAM took place just before Porter Airlines commenced service into RSW the following week. Additionally, Lynx Airlines initiated service at the end of November. With these two airlines joining Air Canada and West.let, it is certain that Canada will continue to hold its position as the top market for our destination. Page 41 of 76 Packet Pg. 894 39.A.2 F November 26 — 29, 2023 Cruise Planners Annual Conference Last year Cruise Planners sold over $845 Million in Travel. They have over 2500 franchises, and they are in every state. Currently they sell about 60% cruise and 40% land vacations. This conference allowed us to not only tap into the travel advisors that sell land vacations but allows us to capture pre/post booking in the destination. All research shows that cruising is back more than ever, it is complete travel experience. Modern cruise ships are akin to floating resorts, offering an array of amenities such as fine dining, entertainment, and recreational activities, ensuring that passengers can indulge in a variety of experiences without ever leaving the vessel and at an all-inclusive price. We can be very competitive in this niche market but need to keep the presence at these cruise travel shows. Page 42 of 76 Packet Pg. 895 39.A.2 Travel Agent Training Dashboard — November 1 - 30, 2023 Enrollments: All -Time Enrollments: YID Enrollments: Selected Date Range LOOK 369 8 T -MIT COUNT COUNT Graduates Unit 1: All Time 574 UNIT 1 COMPLETED Graduates UnIt1: YTD ° '1=� Graduates Unit 1: Sele ted Date Range 232 6 UNIT 1 COMPLETED UNIT 1 COMPLETED Upcoming Strategic Initiatives: Pre -Huddle DER Tour visit — Katja Wagner Florida Huddle trade show Enrollments: Last 7 Days 2 COUNT Graduates Unit 1: Last 7 Days 2 UNIT 1 COMPLETED Page 43 of 76 a Packet Pg. 896 39.A.2 OMMAC Ltd UK & IRELAND ACTIVITIES - 1-30 NOVEMBER, 2023 Strategic Highlights NOVEMBER • World Travel Market, and Visit Florida Signature Dinner, London (6-8 November 2023) We participated with this leading global trade show and activity with Visit Florida. We attended with a booth on the Florida stand to host over 28 individual meetings and as a co-op sponsor at the Visit Florida signature dinner in central London. The VIP signature event was attended by over 300 leading tour operators, Florida producers and media. This year for the first time — Visit Florida had invited leading German tour operators to attend. We were also invited to attend VIP events with British Airways and Virgin Atlantic during the week. Our sponsorship of the Visit Florida Dinner was a great success - we received excellent standout and brand recognition - as our logo was displayed independently - while the other sponsors logos were grouped together — see more detail below within this report. • Performance figures indicate Florida's Paradise Coast is outperforming most other areas of Florida — regaining valuable market share: all major tour operators are tracking upwards for arrivals in 2024 into Florida's Paradise Coast and Florida overall; Florida's Paradise Coast bookings are trending upwards +75% - with some leading operators reporting +81% for 2024 - while UK&I bookings to the State of Florida overall are tracking +58%; Florida's Paradise Coast average length of stay is 6.5 nights (vs US domestic visitor average length of stay 4.3 nights); our destination is tracking in #4 position based on many operators bookings into Florida behind the key gateways of: 1.Orlando & Kissimmee 2. Miami 3. Tampa & St Pete, Clearwater. UK & Ireland Market Update In official data released by the Office of National Statistics (ONS) in November, the impact of the cost -of - living crisis was laid bare. Household cost inflation for those with mortgages was 9.3 percent in the year to September. The ONS said the bigger hit to mortgaged households was mainly because of high interest payments, which rose as the Bank of England raised the cost of borrowing to a 15-year high of 5.25 percent over the past two years. The agency said mortgagors also spent more than other groups on restaurants and hotels, where prices have risen rapidly in recent months. King Charles outlined the government's focal points for the upcoming year in his inaugural monarch's address on 7th November. The King's Speech revealed 21 legislative proposals that ministers plan to enact during the forthcoming parliamentary session. This covered the comprehensive plan of action for PM, Rishi Sunak's administration and is anticipated to be the final one ahead of the UK general election Page 44 of 76 Packet Pg. 897 39.A.2 next year. The speech covered a variety of topics, including crime and justice, housing, energy, the environment, technology and media. Later in the month, on 22nd November, the chancellor Jeremy Hunt presented his autumn statement alongside the latest forecasts from the independent Office for Budget Responsibility (OBR). The review revealed that while the economic hardships experienced this year have been comparatively lower than last, the upcoming year is anticipated to pose greater challenges than initially foreseen, primarily due to rising interest rates. The chancellor also unveiled a set of fresh tax reductions targeting business investments, reductions in National Insurance contributions, and reforms to unemployment benefits. These measures are designed to motivate and facilitate greater workforce participation and the OBR predicts that the measures on business investment will have a larger effect in the longer -term. Under proposals revealed in the King's Speech, airlines such as Ryanair and easyJet will face restrictions preventing them from imposing undisclosed additional costs on passengers after enticing them with low-cost tickets. Rishi Sunak addressed the issue of 'drip pricing,' a practice where companies promote a service at a certain price before appending additional charges. This tactic is frequently employed by budget airlines, which initially advertise attractively priced tickets only to later add fees for services like hold luggage, seat selection, and even the printing of boarding passes. Following this year's World Travel Market conference, which took place on 6-8 November, the WTM Global Travel Report revealed that worldwide travel is continuing its "remarkable recovery", in spite of recent economic pressures. However, the boom is expected to slow next year as pent-up demand in the wake of the pandemic becomes largely satisfied. International journeys in 2023 should exceed 1.26 billion, equivalent to 86 percent of demand in 2019, with leisure recovering more strongly than business travel. Across the continent, Europe is preparing for further economic repercussions of the escalating conflict between Israel and Hamas, adding to the volatility which developed over the past 20 months since Russia's invasion of Ukraine. The Eurozone is projected to experience modest growth of only 0.7 percent this year and 1.2 percent the following year, reflecting a downgrade of -0.2 and -0.3 percentage points, respectively, from the earlier IMF forecasts. In aviation news, the Public Investment Fund (PIF) of Saudi Arabia has reached an agreement to acquire a 10 percent stake in London Heathrow Airport from the Spanish infrastructure firm Ferrovial. Additionally, a 15 percent stake in Ferrovial's parent company, FGP Topco, is set to be sold to the French -based private equity fund Ardian. Ferrovial, a stakeholder since 2006, disclosed that the deal is valued at £2.37 billion ($3 billion). However, the completion of the transaction is contingent upon regulatory conditions. Page 45 of 76 Packet Pg. 898 39.A.2 Marketing, Sales and Promotional Activity Trade Overview OVERVIEW As we approach the year-end, it is evident that holiday spending remains a top priority, with positive projections from EasyJet, showcasing a remarkable 221 percent growth in annual pre-tax profits. Brilliant Travel, a homeworking group, echoes this trend with record winter sales, boasting a 50 percent year -on -year increase in November bookings. Similarly, Barrhead Travel's homeworking division reports an 'all-time high' in current month bookings. EasyJet Holidays reveals that 77 percent of customers prioritise holidays over other annual expenses, leading to cutbacks in dining out, new clothes, and, for 38 percent, postponing purchases like a new car or home upgrades. Barclays' recent figures indicate a resilient consumer spending pattern with a 9.6 percent increase in spending with travel agents last month. Air ticket expenditures rose by 12.9 percent, accompanied by a substantial 24 percent rise in transaction numbers. Jett noted a £100 rise in the average selling price per person through trade channels, increasing from £842pp to £942pp over the past year. Despite this optimistic outlook, caution is advised due to potential impacts from the UK and US elections and ongoing conflicts in the Middle East and Ukraine affecting the British economy and, consequently, the travel industry. Firms are encouraged to forecast accordingly and seek expert guidance as needed. Additionally, travel companies are urged to substantiate any green claims in their advertising and marketing, recognising the growing consumer interest in sustainability. Adherence to the Green Claims Code is emphasised, as clients increasingly demand proof of environmentally friendly assertions. These comments come alongside anticipation of a surge in demand for "sustainable," "low -carbon," and "guilt - free" holidays from a new generation of climate -conscious travellers. TOUR OPERATOR NEWS Travel Counsellors is in the process of creating a substantial bank of bespoke itineraries in response to findings which indicate a rising popularity in multi -centre itineraries. The development of this itinerary repository not only saves agents time but also provides the flexibility to adapt and customise these itineraries for different customers. This initiative aligns with Travel Counsellors' plan to launch an AI -generated booking system next year. The Travel Counsellors Co-pilot is scheduled for a spring trial and will be seamlessly integrated into the existing booking platform. The system aims to assist in crafting tailored itineraries based on customer needs. Agents will have the capability to search for content, ask the system questions and effortlessly generate holidays with just a click. Page 46 of 76 Packet Pg. 899 39.A.2 TUI has reported a significant double-digit growth in trade sales, prompting the tour operator to explore fam trips in 2024, due to an increased desire to involve more agents. Additionally, TUI is considering hosting a conference to engage with agents. Intrepid Travel has joined forces with the Hotel Sustainability Basics Programme by the World Travel & Tourism Council (WTTC), making it the inaugural global travel company to expand the sustainability verification initiative to its suppliers. Developed under the WTTC and supervised by the Sustainability Hospitality Alliance, the Hotel Sustainability Basics Programme aims to assist hoteliers, irrespective of their size or resources, in initiating their path toward more sustainable operations. Intrepid Travel's partnership underscores its commitment to promoting sustainability within its supplier network. AIRLINE NEWS Virgin Atlantic operated the world's first transatlantic flight using 100 percent sustainable aviation fuel (SAF) at the end of November. The airline has confirmed the safe use of SAF as a drop -in replacement for kerosene or jet fuel derived from oil. SAF is seen by many as the only viable way to reduce the carbon emissions of long -haul flying in the medium term. Flight100 departed from Heathrow, flying to New York, following a year -long collaboration by a consortium led by Virgin Atlantic. The fuel from the flight is made from waste products and performs like traditional jet fuel but can deliver savings of up to 70 percent in lifestyle CO2 emissions. EasyJet predicts the Middle East crisis will impact its winter results but says summer bookings remain strong, aided by short supply. The carrier said flights to Israel, Jordan and Egypt made up 4 percent of its capacity, but whilst it continues to fly to Egypt, early winter results for FY24 will see an impact due to the conflict in the Middle East. Ryanair is hopeful of €2 billion full -year profit following its strongest summer ever. This is up from last year's €1.43 billion. Ryanair has put this uptick down to an 11 percent growth in passenger numbers to 105.4 million travellers during the six months to the end of September, as well as fares increasing by 24 percent to around €58 per passenger. Fvantc UPCOMING EVENTS 2023 DATE EVENT LOCATION December Visit USA AGM meeting Dublin Page 47 of 76 Packet Pg. 900 39.A.2 UPCOMING EVENTS 2023 December National Holidays UK & I January 2024 Visit USA Meet the media London January / February 2024 Co-op marketing activity UK & Ireland Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below include highlights: Recent stats providing an upward trajectory for overseas visitors returning to Florida's Paradise Coast: During the past month and while attending various meetings and events we have received very positive feedback with Recent stats providing an upward trajectory for overseas visitors returning to Florida's Paradise Coast. Details are included within the Strategic Highlights at the beginning of this report and with the following: Travel spend from UK&I visitors into Florida is up at 23% higher than 2019 levels, (attributed to pent-up demand from the pandemic, inflation and the exchange rate); Overall, Florida UK visitor numbers are 89% of pre -pandemic levels compared to the US as a whole, which is at 78%; while market share is also higher, as 30% of UK travellers visit Florida, up from 28.7% in 2019; Quote from Dana Young CEO Visit Florida : "We have seen an intensification of recovery as the speed in which travellers return has picked up, and the UK remains our number one overseas market."; Projected 1.3 million UK arrivals into Florida for 2024 WTM and co-op sponsorship with Visit Florida: We participated with this leading global trade show and activity with Visit Florida. We attended with a booth on the Florida stand to host over 28 individual meetings and as a co-op sponsor at the Visit Florida signature dinner in central London. The VIP signature event was attended by over 300 leading tour operators, Florida producers and media. This year for the first time — Visit Florida had invited leading German tour operators to attend. We were also invited to attend VIP events with British Airways and Virgin Atlantic during the week. Our sponsorship of the Visit Florida Dinner was a great success - we received excellent standout and brand recognition - as our logo was displayed independently - while the other sponsors logos were grouped together. We also received exposure with an external video wall - displayed throughout the day and evening - in a very popular thoroughfare public space in central London - this was at the entrance to the venue - see images below. We receive very positive feedback from the tour operators as included within the first point above and under Strategic Highlights at the beginning of the report. Page 48 of 76 Packet Pg. 901 39.A.2 Below: Florida's Paradise Coast UK & Ireland team with UK tour operator, far right and Visit Florida, far left — at our booth on the Florida stand WTM 2023 Below: Visit Florida Signature VIP Dinner - our logo is name checked being announced by Dana Young, Visit Florida Page 49 of 76 Packet Pg. 902 39.A.2 Below: External video wall — displayed throughout the day and evening - in very popular thoroughfare public space in London - this was at the entrance to the venue of the signature dinner. Below: during the Visit Florida signature dinner — our logo was included with broadcast on surrounding walls. Page 50 of 76 Packet Pg. 903 39.A.2 Below: Attending as a guest at the VIP WTM British Airways Dinner Various other opportunities: We are pro -actively seeking and reviewing new opportunities which will activate into this coming year — in order to achieve prominence and position Florida's Paradise Coast front of mind with both trade and consumer. We are in discussion with all major suppliers and will activate on the targeted proposals that will drive additional room nights into the destination. Visit USA Thanksgiving event, London, 22 November 2023: Attended this very worthwhile event as a focus on USA and opportunity to network with leading suppliers, tour operators and airlines. Over 85 leading industries attended which was an excellent turnout given the many industry events being held at this time of year — see image below: Below: L-R Oonagh McCullagh-Boyle, UK & Ireland office with Kate Kenward, CEO Visit USA Association, UK ]E LTA o .a DEL DE 1TA _ II �noe Page 51 of 76 Packet Pg. 904 39.A.2 Kraft Media — Orlando Video featuring Florida's Paradise Coast: Reviewing activity for this coming year and will forward activity for approval. Trade and Media Tool Kit for Use: Ongoing updating and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'ONLY Paradise will Do' key messaging. Co-op Marketing and Paradise Advertising We are planning a zoom meeting to reviewing and confirm activity for this coming year. Updates: Industry updates included within our CVB weekly zoom meeting for planning and reference — all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. Preparing for the new bulk delivery in new fiscal. Public Relations and Communications Activity Media Summ TRENDS Winter Activities As the British weather takes a colder turn so does the media with winter-themed breaks and ski trips dominating headlines. The Daily Mail encouraged exploring all the winter activities with an article titled, 'To ski or not to ski? Do both!'. The Times explored skiing further afield with 'Saddle up for a sensational holiday in a cowboy country in Utah'. The publication also stuck to the winter holidays classics with a roundup, 'Watch the Northern Lights in style', selecting the best destinations for sightings. Snowfall across European ski resorts has also prompted a series of headlines focusing on ski breaks in Europe. The Daily Telegraph asked, 'Which country is best for skiing?', while Country & Town House explored family skiing with 'Skiing with smalls'. Train Travel November saw a focus on train travel with The i Paper and The Daily Telegraph featuring train-themed roundups titled 'Sleeper train city breaks' and 'For the best seat in the house, go by train' respectively. Page 52 of 76 Packet Pg. 905 39.A.2 November: Christmas Countdown As the countdown to Christmas approaches, festive headlines have been plentiful. Christmas markets have been a key focus with the Mail on Sunday featuring 'Christmas Markets across Europe' and Reach plc's national titles highlighting 'Tinsel Towns, the best value European cities for Christmas markets'. Winter sun has also played a role in the lead -up to Christmas with The Daily Telegraph highlighting 'Why a cruise is the ultimate holiday for Christmas lovers'. Other Notable Trends • European city breaks • Sober and detox holidays MEDIA UPDATES Nationals: • Reach plc: Due to inflation costs, Reach plc announced plans to cut 450 full-time jobs in 2024. The British news group spans many national and regional titles in print and online including The Mirror, Daily Express, Daily Star, Daily Record, Manchester Evening News, Liverpool Echo, Irish Star, OK! Magazine and WalesOnline. o Jane Memmler from Reach plc has now gone freelance. • The i Paper: Chloe Lambert has been appointed Associate Features Editor. Travel & Lifestyle Media: • Country & Town House: Francesca Kellett joins as Editor -at -Large and will also continue to work as a freelance journalist. • JRNY: JRNY has announced the launch of its US -specific publication, JNRY America. The glossy magazine is slated to launch in May 2024. • Wallpaper*: Sofia De La Cruz has been appointed as Travel Editor after previously holding the role of Associate Editor at HYPEBAE. • Wanderlust: Karen Edwards leaves her position as Freelance Sustainability Writer to go fully freelance. • Women & Home: Deputy Digital Editor, Anna Paul, has now left to go fully freelance. PR Activity In November, the team proactively drafted and distributed two (2) dedicated pitches to the following on behalf of Florida's Paradise Coast: • Celebrate the festive season in Paradise - The Ritz, Carlton • Dreaming of a beach break: five sandy experiences in Florida's Paradise Coast TravMedia requests (7): • Bella Magazine: 2024 destination news • Irish Independent: Hot List 2024 Page 53 of 76 Packet Pg. 906 39.A.2 • LoveEXPLORING: 2024 news • National Geographic Traveller: Outdoor therapy, retreats and wellness getaways • The Telegraph: Destinations for January and February • The Times: New luxury openings around the world • The Times: Hotels with amazing outdoor swimming pools PR Coverage: DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 03.10.23 Visiting Orlando with Kids Social Carrie Bradley Join the Dolphin Explorer 4,976 $127 research team 15.11.23 IoveEXPLORING Online Abra Dunsby 99 beautiful things we love 216,200 $5,266 about America 17.11.23 The Times Online Richard Mellor 31 brilliant Christmas escapes 3,200,000 $80,968 18.11.23 The Times Print Richard Mellor 25 great escapes for Christmas 365,880 $1,375 TOTAL (4) 3,787,056 1 $87,736 Media Meetings (11) The team met with 11 media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • Aaron Millar, Podcaster/Travel Writer, Armchair Traveller • Abra Dunsby, Editor, IoveEXPLORING • Ann-Christin Schubert, Editor, SUITCASE Magazine • Amira Hashish, Editor, Neighbourhood Edit • Imogen Clark, Editor, Glass Magazine • James Mason, Editor, Planet Golf Review • Kav Dadfar, Editor, JRNY Magazine • Oliver Smith, Freelance • Pat Riddell, Editor, National Geographic Traveller • Richard Franks, Freelance • Zoe Goto, Freelance Page 54 of 76 Packet Pg. 907 39.A.2 Social Media Activity Social Media Overview and Destination Competition CAMPAIGNS TUI launches its first ever Christmas advert in a bid to capture consumers ahead of the peak booking season The ad shows Elves flying off and enjoying a holiday after Santa's left to deliver presents on Christmas Eve. According to TUI, it "celebrates the feeling of downing tools and soaking up much -needed me - time." As part of the social media activation of the campaign, TUI have teased that the Elves may take over its social channels sharing'elfies' from their trip. [Source] The Tourism Business Council of South Africa partners with world-renowned comedian Trevor Noah for latest campaign The ad shows Grammy -nominated Noah answering frequently asked questions about his homeland, as well as highlighting South Africa's diverse attractions. In addition to being seeded out on TBCSA's own international social media channels, Noah has also posted the ad to his personal social accounts, tapping into his audience of over 20 m followers. [Source] SOCIAL MEDIA NEWS Meta rolls out the ability to download publicly -posted Instagram Reels After trialling the feature in the US earlier this year, Meta has now introduced it to all markets. Downloaded Reels will have the IG logo and the creator's handle overlaid on them. DMOs who don't currently use dedicated tools to download user -generated content will now have an easy way to do so. An important limitation to note is that creators can change their settings to bar others from downloading their Reels. [Source] X (formerly Twitter) launches a timestamp links for videos If uploading a longer video in the app, the feature allows users to include a clickable timestamp link in their posts. When clicked on, the link will skip to a specific segment of the video. The feature will be particularly useful in 13213 activity when seeking to highlight specific segments of recorded speeches / presentations / conferences etc. Timestamps are currently available on iOS, with plans to make them more widely available in the future. [Source] Page 55 of 76 Packet Pg. 908 39.A.2 Social Media Highlights - Facebook Number of posts: 13 Impressions: 3.4k ®aor.diaa cneM ulcabel.na ,,, ®raPadise Coast UK&Ireland e t re aaPM.O November el at 3:G]PMr1 mea you luM went m Immerse yourself In nature —ant aig LyPress Narlonaf Preserve Is a place where you cendotuat area �. Find out ail abort eneerea, Inclneing the Preaarv.•a Wherever you are in Florida's Paradise Coast,aheach is never too far aaray _•Q ranger -led tliscoreryhiMse Mtps,((blt.ly(3M3NEw M; ID Naples Mvl Island Everglades CV8 f� Big Cypress Natlonel Preserve #neples mroatlaine#sourmmnas mrapies[lpnda xrprltlarnrnq 4lrmnaapnomgrapher 9florid.4-ples#fkoridai'de#southforida#naplesflarida#finrida1iving#doridaphatographer ftparadsemast #paradlsecoast ®Paradise Caast NK&Ireland ,,, 0Paradise Ca NK&Ireland No tll 17at545 PM O November 23 at 5. 53 PM Q Smne Crab Seaaonis here fr¢I Fmm mia-Cctaberto l May, ... misaeure tmm rtearand far Happy Thirdsgivinglr Stead to R,rida's Paradise Coast m s rthe I ... i delicacy at feral restaurants Check our the dedicated Thanksgiving events In Florida's Paradise Coast Read our Stone Crab 101 •• _ http,4Xit.lyf46yhyR1 tyf3QhNpc a' Naples Mare. Island Everglades CVR AnN da#naples t4f, dakfe#... Ml da# p3asfl pride#flp daliving 4H,ndapho grapher ".rid.#napless I-dalife#sautMlori da pnaples4lprida#llpr1da11ving#floridaphp graph., #Paratlisemas[ #paradises t Page 56 of 76 Packet Pg. 909 39.A.2 MONTHLY SALES & MARKETING ACTIVITIES DIAMONDE NOVEMBER 2023 DACH & BENELUX MARKETS Review November • Participation at the leading 13213 event of the Dutch market "USA Canada Experience 2023" from Nov 2-3, 2023 • Participation at 132C event "Nordamerika Tage 2023" of German tour operator CRD in Hamburg from 10-11, 2023 Forecast December • Start of our 132C/13213 luxury campaign with Visit Florida, Feinreisen and Luxusinsider • Personal sales call day in Frankfurt at the headquarters of DER Touristik on Dec 12 SUMMARY OF ACHIEVEMENTS o Successful participation at Dutch 6213 Event "USA Canada Experience 2023" in Zeist with over 140 62C contacts from Nov 02-03 Successful participation at 132C event of German tour operator CRD "Nordamerika Tage 2023" with over 6,400 visitors from Nov 10-11 Successful participation at 132C webinar of German tour operator Flamingo Reisen with over 224 clients on Nov 17 Confirmation of our attendance to 6213 workshop series "Talk&Dine" of German tour operator DER Touristik in March 2024 Confirmation of our exclusive 62C luxury campaign with German tour operator CANUSA & The Palm Beaches Content preparation of our B2C/B2B luxury campaign with Visit Florida, Feinreisen and Luxusinsider Final content creation of our 132C communication campaign with Swiss high -gloss, luxury magazine "PRESTIGE Travel" Magazin Page 57 of 76 Packet Pg. 910 39.A.2 SALES ACTIVITIES - B2B & B2C o NRV Holiday, Corine Klein, Netherlands NAP Personal Interaction USA Canada Experience 2023 Gave a full presentation on Paradise Coast. She asked for amenities in the region for people with special needs Florida is not their main selling destination. Forwarded insider tip list and offered assistance for upcoming questions. o Little America NL, Sjanneke Geertsma, Product Manager, Netherlands NAP Personal Interaction USA Canada Experience 2023 We gave a full presentation on Paradise Coast. So far do not offer Florida, but program extension is planned. She has a very good knowledge about Florida and is keen to work on the product soon. We forwarded insider tip list and offered assistance for all upcoming questions. o Le Beau Reizen BV, Marlon Beauperthuy, Managing Director, Netherlands NAP Personal Interaction USA Canada Experience 2023 Florida belongs to their bestselling destinations. Their clientele is more upscale and looking for unique experiences (nature, history interested). Every itinerary is tailor-made. Has a deep knowledge on the destination. We gave a full presentation on Paradise Coast and forwarded our image library links to him. o Riksja Travel, Lianne Boerma, Assistant Product Manager, Netherlands NAP Personal Interaction USA Canada Experience 2023 Their core business are families, staying 16 to 18 days in the USA. Florida is a very important destination for them Gave a full product presentation. Was very much interested in the Capri Inn and Compass by Margaritaville. Their clients are very nature focused. Usually, they stay one night in Everglades City. Asked to alternative accommodation. Introduced the Parkway Motel, she was very impressed. Their receptive is NWT. We forwarded our insider tip list to her. o avila reizen, Rianne van der Werf, Product Manager North America, Netherlands NAP Personal Interaction USA Canada Experience 2023 DMCs: Travalco, World Connection, Serandipians, ATI The clientele is high -end, upscale and she has a great knowledge about the destination. Natural experiences and sustainability are playing a big role. FL business is doing very good. Gave her a full destination presentation. Was very much interested in our new hotel projects. Forwarded insider tip list and fact sheet of the Compass by Margaritaville. o WRC Reizen Group, Suzsanna Beekmann, Netherlands NAP Personal Interaction USA Canada Experience 2023 We gave her a full product update on Paradise Coast. As DMC they are using mainly Travalco and their Florida business to doing good in 2023. She was interested in Parkway Motel and our new hotel developments Forwarded insider tip list and image library link. Page 58 of 76 Packet Pg. 911 39.A.2 o Pacific Island Travel, Melanie Modder, Product Manager, Netherlands NAP Personal Interaction USA Canada Experience 2023 Gave her a news update on the destination, was especially interested in our new hotels. For the Everglades the Parkway Motel would be of interest for them as an alternative stop. Are working with all main DMCs in the USA Business to FL is doing good and recovered to 2019 numbers. She will be attending ITB 2024 o VanVerre, Irene Dijkstra, Product Manager, Netherlands NAP Personal Interactio USA Canada Experience 2023 Gave her a detailed destination update. Was impressed about Keewaydin Island and very much interested on our new hotel developments. Forwarded insider tip list and Compass by Margaritaville fact sheet. o De Jong Intra Vakanties, Wilfried Verkaik, Senior Product Manager Long Haul, Netherlands NAP Personal Interaction USA Canada Experience 2023 Business is doing great, and their numbers are back to 2019 levels. We gave him a hotel and destination update he gladly acknowledged. Also, we thought about a joint marketing campaign to push the business for summer 2024. He will ask the marketing department to get in contact with us. o Go Amerika / Style in Travel, Birgitte Bosma, Brand Manager Long Haul / Senior Product Manager, Netherlands NAP Personal Interaction USA Canada Experience 2023 Go America Magazine will be published again in 2025. They work with all major US DMCs and is interested in the Parkway Motel and our new hotels. Will be sending through campaign opportunity with St. Pete/Clearwater. o Faszination Fernweh, Sandra Katsch, CEO, Germany NAP Sales Interaction Received the new created flyer for the Deluxe Florida fly/drive for review. Naples is included with 2 overnights like the other attending Florida partners. The flyer will be distributed through Florida Sun Magazine and during the consumer show "ReiseMarkt 2024" in early January 2024. o CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany NAP Sales Interaction FY 23-24 132C Campaigns Contacted Pia in regard to set up a proposal for a new joint 132C Campaign FY 23-24. As potential destination partners we pointed out Fort Lauderdale and Sarasota and as 3rd party partner Secret Escapes. Per partner we postponed a budget of USD 5000. Pia will come up with a campaign proposal within the next few weeks. o DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany NAP Sales Interaction Hold a conference call to discuss her site inspection trip to Naples Jan 31 to Feb 02, 2024, and started to work on her itinerary. Katja told us that she added the new Compass by Margaritaville and the Capri Inn to their 2024 catalogue. The following site inspections are confirmed so far: Hilton Marco Island, Ivey House, La Playa, Compass by Margaritaville, Ritz Carltons, Inn at Pelican Bay. Page 59 of 76 Packet Pg. 912 39.A.2 o CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager, Germany NAP Sales Interaction CANUSA created a great 62C opportunity targeting the luxury travel segment as we would like to continue to promote high -end travel packages to Paradise Coast. After the great success of our luxury campaign in FY 22-23 we continue with a new opportunity in collaboration with Palm Beaches. In terms of measures, they have opted for high -conversion channels such as the CANUSA newsletter (exclusive edition) and Pinterest ads to encourage inspired customers to make a specific inquiry in advance. As we live in the age of moving images, CANUSA also integrated an Instagram premium promotion that includes a reel and 2 posts promoting travel packages. A great reach is given through the chosen mediums and as we are promoting travel packages on these various channels we can count on good measurable results and a great ROL CANUSA is one of the German tour operators with solid room nights results in 2023 (2898 booked room nights until Aug 30, 2023 — total room nights 2019: 3320) and a very positive outlook for 2024. Cost share for this campaign is USD 6000 to be paid with PO by the CVB. We have budgeted this expense for a CANUSA marketing campaign in our FY 23-24 budget. We confirmed this opportunity after received the approval from Claudia Cianfero-Wood on Nov 21. o DER Touristik GmbH, Carmen Dreymann, Product Manager KUONI North America, Caribbean, Germany NAP Sales Interaction Followed up with Carmen the new program inclusions. She told us that she has taken in the Capri Inn as new product and Inn on 5th is now featured on a full page instead of 1/2 page. This is result of her attendance at our luxury fam tour. We will meet on Dec 12 to discuss further steps. o America Unlimited GmbH, Tom Langlotz, Marketing Manager, Germany NAP Sales Interaction Forwarded images and text content to Tom for our joint luxury campaign with Palm Beaches, The Keys and Visit Florida. Tom as forwarded the new luxury fly & drive for review. The tour will be 12 days including 3 nights at the Ritz Carlton Naples. We reviewed the content and approved it after receiving the acknowledgement of Claudia Cianfero-Wood on Nov 29. o Explorer Fernreisen, Sabine Besgen, Head of Product, Germany NAP Sales Interaction Hold a conference call on Nov 30 with Sabine Besgen, Head of Product. She has been attending WTM 2023 as part of the Visit Florida group. There have been plenty of restructures and changes in ownership during the last two years. Explorer World of Travel consist of the following brands: Explorer, STA Travel, Travel Overland and Orca Tauchreisen (dive trips). As receptive they are using ATI but also bed banks like Sunhotels and Expedia. They are currently working on product and content updates on their website. Despite on big brochure, they plan to print mini brochures without rates for the destinations. Their numbers for North America, especially for Florida are very good. We told her that we are unhappy with the positioning of Paradise Coast at their current program and we would urgently need to review it. She has a good knowledge about the destination and is open to add product. We gave her a detailed update on our new hotels and we told her that we would be interested into a joint marketing campaign with other Florida destinations. The marketing is handled via EST Digital and Andreas Weber is in charge. Sabine will be forwarding our contact details to get in touch with him for marketing opportunities. o The Family Project, Stadlhuber Reisen GbR, Kilian Stadlhuber, COO, Germany NAP Sales Interaction Followed up with Kilian to see by when they will be adding Naples to their website. He informed us that they are currently working on a relaunch of the website and after finalization beginning of 2024 Naples will be featured there. As a result of his attendance at our Luxury fam tour JW Marriott and Ritz Carlton Naples will be included as Page 60 of 76 Packet Pg. 913 39.A.2 new products. 0 Urlaubstracker GmbH, Melanie Wittek, Junior Account Manager, Germany NAP Sales Interaction Hold a conference call on Nov 28 with Melanie to discuss a possible Florida online marketing campaign for Q1 2024 to push summer sales. Thought about a joint campaign with FL Keys, FLL, St. Pete/Clearwater. DiaMonde will be checking with the other Florida partners in terms of interest for a joint Florida campaign in 2024. 0 Fairflight Touristik GmbH, Kristian Lehmann, General Manager, Germany NAP Sales Interaction Followed up with Kristian regarding the opportunity to participate with brochure distribution at the upcoming 132C travel shows in Eastern Germany: Magdeburg ("Tourisma & Caravaning" - 17,200 visitors: January 05 — 07, 2024) and Dresden ("Reisemesse": 34,000 visitors ; January 26 — 28, 2024). They will be participating at both shows with own booth and are interested to distribute our brochures. To implement the actions, FAIRFLIGHT is asking for financial support to cover part of their expenses. For implementation, FAIRLFIGHT will charge EUR 300 (plus VAT) per show. They will forward proposal for review beginning of December 2023. MARKETING ACTIVITIES 0 2024 Fam Tour We hold a conference call with Ilona Arnold of Lieb Management regarding discuss our 2024 fam tour planning. Ilona is in charge for Greater Fort Lauderdale and after the great success this year we would collaborate with them again. As timing we picked again beginning of September 2024 (after Labor Day). For 2024 we would like to focus to invite participants of our North America specialist tour operators and we are aiming again 5-6 clients. Ilona will discuss with the CVB and will get back to us before Christmas. MEDIA / PR / COMMUNICATIONS ACTIVITIES 0 Visit Florida, c/o Lieb Management & Beteiligungs GmbH, Lena Zeller, Pr / Social Media, Germany NAP Media PR Journalist Karl Teuschl is currently working on an update for the Florida Travel Guide of publishing house Polyglott and asked us to review out contact details which we did. The new edition will be published beginning of 2024. 0 blu media network GmbH, Dirk Baumgartl, Editor in Chief, Germany NAP Media/PR Approved the final layout for our double page Paradise Coast feature at MAZE magazine after receiving the approval from Michelle Pirre. Dirk is very active for Paradise Coast - due to this he featured 1/2 page on Hyatt House Naples in the hotel guide section of the latest edition of Spartacus Travel Magazine. Please see copy in the addendum. Media value for one page of EUR 3800 / USD 4160. Page 61 of 76 Packet Pg. 914 39.A.2 o fvw Medien Gruppe, Verlag Dieter Niedecken GmbH, Florian H61zen, Deputy Director Sales, Germany NAP PR Media Followed up with Florida on the results for our Paradise Coast fvw E-Learning which he reported as follows: Visitors of our e-learning portion 112 and in total 81 graduates o Editorial media group AG, Urs Huebscher, Editor in Chief, Switzerland NAP MEDIA/PR After approval we forwarded the storytelling text and the corresponding images (chosen by Paradise Advertising) for our Paradise Coast advertorial of 01/2024 edition of PRESTIGE TRAVEL MAGAZINE and the 1/1 Paradise Coast ad for 02/2024 edition to Urs. They will be forwarding the final proofs by mid of December. o We sent out a dedicated newsletter on NAP no additional cost on Nov 22. We proud ourselves with an audience of over 2,492 B2B/B2C contacts in the German speaking marketplace, as well as an above -average opening rate of 28.7%. To review the full outline of the newsletter, please click here. Open Rate Click Rate 28.7% 27.1% A*_j_ This campaign's Your average campaign' performance performance o Paradise Coast was presented on the DM Instagram page at no cost, during a dedicated weekly Instagram drive (1892 Followers). Please see following screenshots. Page 62 of 76 Packet Pg. 915 39.A.2 p /j =pl—y-diamade ... �/ plea `hr CMalft natntanit and 29 wehNen Pemwen agency_diamaWe Afro arson der NA —Strand iuhrt, pin ich gems d-0 edi aaegkcht derA wbh f9unan, Felmlm and iwnle 1[—d— --.•- 411Pr . r NAPLES MARCG ISLAND EVERGLADES. "F agency tlsrrlond� �)N ccfalrt natlnanrc one 3a waitaren aelsalerl ayency_diammde 1(anm eirl Ca[¢n ist so nrrikalsch, der November is1 lust in napes rent m farbm" wd sommelHch, soadem Guth mrt bklsik uM Festivals... '-'e'.' f•raroo esianem�r+or+de _.. Insights ansef+en V O v R . xr. -1— rufmanic ur+d �8 weiteren Persnnen ageney_tlwmwde Die Fasx eranpn lwr eiese Nu e—ker- Snbntl . das terk+se Wasser Lnd 0. snchie 9randun9 hat so riele Farerten. parade h sib sie ads, net an.. NAPLES MARCO ISLAND EVERGLADES_ boa rns+ghl; an F< �y cefalrtnatntan:cnre2s.Nwmrlwnenell agenny diamonde W@ nehen dem Kaj.* ewe"dvh durd+s Weser glei(et, isl das hiw in den K"raven der Evarglalies so rdrnal" 10A doele� oder_—hr .{_ ageracytlianwrMe ... tI Wes ne. insights anse hen `�T Gelall[ naur.anic um a6 weiarxen ae.aonen agency dianronrie Di! S]emae m Naples untl in saner umgeeurg widd in diesen ragen aalra.Y.ch, I+achbafscha}lpch ulltl ret0irtdM'h. J¢Itt aw tle.. � Page 63 of 76 Packet Pg. 916 39.A.2 N Paradise Coast has been allocated a series of Facebook activity posts on the DiaMonde Facebook Page (1898 Followers). Please see following screenshots. pia Monde i1— Everglades National Parh 3� Flwida -'G Wenn rreberr deer %iaM e¢Y Se ttll durcls Wasser ..1. ist des hier it den M.—der Everglades se normal vae 10.000 kl — tnsetn prier ei... , gi - Insights and An—gr ansehen cog Pia Mppdp :�'ne- NaplFS vier. --- aP $--rw in Naples and in seine' Vmgeh �n� .; i-er. r. diesen Tager alnagk[h, nachearschattlich unu —k-dtich. letzl, wo die WeihnacMs• .. P Insights tend A—igan adsehep 03 Paradise Coast has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,31k Followers). Please see following screenshots. Naples. Marco island. Everglades iOEi s Beitrage Nftlles, Marta 151a0d. Everglades {OEi 0 ... funk sch tantaswwh - hier; Naples, Florida. 2 T4 • hales Vem Wu S!— r• Hierzulande ist es draullm a*n5hbch ns, grau lmd kalt- wir age sipd t eii r Jew aR ureerer Paradise Coast zu sei n, des ware tAr - par- IIYe_ Mchr an 3cigen Fei—hmecker, Glanz, Feinheit k �Nalrlea, trar�alana, Ey*rWaaas torl:� ... Ighn 4err eesnch Mrch an Fbritla's Pararkse Coasl wi.d heat¢ naturEich tlas wishtigsre arrerikanieche Fam:fenlesr mkt dem tredgiarellen Tnanysgivig ETnner rantl letler Menge r insamren sygerelert! Nano ThankSgN'ng! eoaratl ��e�aaet xrrmaa =r�Plesn everglatlesnatio+ta3Pah amarcds�ard aiamilienzeit g1amSV nlratlilio�s Naples. Igartv �, E.erglaaaa-Paratllee Caasl ip ber. Rgd A Cerrr CkrG 1,'3 Er' �Pe Stxte�G Wishing U. Hang, Th kt Mrrrlba A&rrtW FlOd charm. p W-1 3 kprRrtaenta*e T Mal geten: nd CRU TarlMJk - Fdgen Pieae Wad129aerr� hse neiC sersee Fbiddmelikatdge Tirrdt+r Slam }•1._ ! reh� an reigm Wir raden SN he Michein Han'bury -- Nordarnerikata9e in � NaPI-, Mart l --. Everglades WE ... G Wer tra—t nxc dawn eintath ew—1 in den SonnenunlergaN xu Paddein? Florida vom Feinslen - eWach wie im P . r imird 006 1 Mal geTalt Naples, Marco Island & Everglades has been allocated a Facebook post on our German B2B Paradise Coast Facebook Page (348 Followers). Please see following screenshot. Page 64 of 76 Packet Pg. 917 39.A.2 wnn sim caw - hia' rmpes, vreebgm sa.l.n. Nnrte sired wir m[ Srinae aufgewarhe ur�tl wk alre sind ur,� —q.-.Isar an unreru Paraddse coat zu eeln, tlas wSrs Luaus pur. Wn: mcM nur das �.., Mettr a�zeogc�n F6—hmecker, Gla-. Feinhen . V o Paradise Coast was included in the DM Outlook Signature template for the month of November. The DM Signature is programmed with all DM staff, to feature in all outgoing a -mails for a specific month (average of 1000 e-mails p/month). Annette Eckhardt Senior Account Manager L DIAMOMDE annefle�diomonde.de diamonde.de mobile: +49 160 3635673 Es ist November... and an jedem Tag, an dent Du von Regen, Wind and Wetter geweckt wirst ... ist closer UVE-link nach Naples zur Paradae Coast der5onnenstrahl Or Deine kalten 1`06e! Beomst Du Dlch m4 uns nc Paradise Coast was included exclusively as header image November 2023 of the DiaMonde Schule Facebook page (874 followers). Please see attached screenshot. Page 65 of 76 Packet Pg. 918 39.A.2 r DiaMonde Schule > Q Private Gruppe - 874 Mitglieder o As a result of her attendance at our luxury fam tour to Paradise Coast, Alex Wirsum of CANUSA as published a trip report. The report has been published on the CANUSA website. Please see below link: https://www.canusa.de/usa-reisen/u rlau bsgeschichten/luxusreise-suedflorida Additionally the report was highlighted on the Insta story of CANUSA ( 11k followers) on Nov 18. Sddflorida — wo der Luxus zu Hause ist caNusa �nte�eov. wegandre REFI, 4agleieat wn an peal E.ew,men. mR aem Mletragen Eu.ch dqs s[iu4che FlprfOe. Inra NriftYOlge lukuitles Redsa Nnrt eq rortdw ores _ hls an die Gsngere mh 2wln0renalppp In den E-ged. FI-de stehl fur S... e Sand,Meer untl Palmen - dos alleine klingt schon— purer Luxus, led.c hretN tler Sunshine Slate-1, vie1—leverhorgooSchalsed— ich of meiner R.-nach Nagle¢, Mary Word die Everglades untl Fmt LaatleWla aN den Grund gahen werde.0nd was ssll ich sage,? Giant nach do AnkanR fdhle ich mich schon lie im Pa,atlies ...Ich nehme Sie mR in die Weli der Schonen untl Reidien untl venafa Ihren. me Sie es rich in Florida s4 ricMig gui gehen lases, konrren. ATLANTIK gY Forl Myers Naples Foil Lauderdale 7r 001 F Marco island .. MEKICO '4Grerrfcr/2�//trur apf, ruie�j'/f�f/Japlea iuf Uou deu S&opr i� �crvdr}enaaecr SkLaGf de,- P� Aieaae Grs � des potuposea afaGseru snuff Ltertfstda�i ata Sfra�v�rasd - al/ s W 6fik"L Wuksal'm' UUW416e Pa&feu auddas Gras feucklerd [tu saNerr Gru'u." Al—irldra Wirsum Markaunv Maney.nn nei CAhusA o, Hamva0 MARCO ISLANP - ANKUNI"T W PARAWS Gan ersten Tag w.vbnngan wlr aul M.—Maud, Die Inset Ilegt gerade elnmal alne 0—dem mint, We Ich den Ausdlck aus melnem Hotelxlmmer: Aur der retM®, have Slunde mil dem AJo von Naples enlfrenl untl gehdrt xu oner der inagesamt Care raW slch on venal; untl gepflegtes Hausche, an das antlers, w3Nrend aid, 10,ODD Insaln In der Gegend, Da die Un— aar Marco Island elms langsamer aut do llnken Sete der Golf von Mexlko oslreckl. Des Resort IM zwar oaf mahroe Skeen wW the Strand, so aussehe,, als lyre, sle elnem llldra,W0 enteprungery G—ude aAgra.1t. f0ft dch abo lrofz aehr ge—kh an. gas Fr .IDck al Iel as do Poor. fe Ort, am die Seel. taumeln zu lessen. WI, komncen Im JW g,,,Rallgrg, daa Personal seh, aufma .— and the Holelanlage Natal dank seiner Meandered Mann Wand! Bead, Resort umer mM kh f0rite —1, rn tler stH.U.n Gmne verschietlene Pmlanlagen, Restaurants soli. In Spa art FJn,l—ng gleich wohl. Page 66 of 76 Packet Pg. 919 39.A.2 EMft=-�:'_ MARCHENHAFTES NAPLES: VON GOLFCARST, VIONDANEN HOTELS UND SCHICKEN KAROSSEN Am —Ilen Tag ii ea fgr no nach Napes. Der kdstenort let bekannt fgr seine Auch eine schdne Dachtemesse mit W hlrlpeol let hier inei nutzbar. Das Hotel schdn g,Mgltete Alod,di, stil—don FInkaufsstmRen and luxudtlsen Vlllen In begndet sich zwar nlcht d rekt end Meer, dafur aher Im Herten on Naples. Sohald tropischer Lendechaft Hier Ist mehr las ale out Memo Island Jedoch Wt es man vor the Tgr geht. tat man mitten im Geschehen and hat elne unglaubllch grade edtapannt genug, um the Gegend mit einem Golfcart zu erkunden. WI, mleten uns Auawahl an Restaurants quasi glelch von der HauaiL, Des Wait— Naiad do. Inn die klelnen I'Wer bel Beach Bugz and holen sie In Tin City ab, einer kleinen udgen on Fifth aided kostenlosen Shuttle -Service: Wer ein peer Standen am Strand Mall fur Tounisten. Dank erfriechendem rahrtwind and schattenspendernder verbringen mdchte, kann dies an der Rezeption kundtun and wind Bann nicht nur Ilberdachung mach[ die Golfcartmur rlohlig VI,f SpaR_ Reyibel hingetahren. sondem such wleder ab4ehoh, EVENTS o USA Canada Experience 2023 Date & Place Zeist, Netherlands Nr of attendees 125 Profile of event Annual 6213 training and networking event organized by ITN Marketing to educate travel partners on offerings in the USA and Canada. The event was held in Utrecht and started with a networking event for tour operators and media contacts on Nov 2, 2023. A total of 25 trade and media contacts attended the event. The one-on-one meetings we followed by dine - around and networking at later stage. On Nov 3, we trained about 100 Dutch travel agents in 6 training sessions a 15 minutes on NAP in a plenum presentation. The trade training day took place at Hotel Figi in Utrecht and besides NAP, St.Pete/Clearwater, Sea World and Iceland Air were partners of our session. In total XX travel agent registered; they received 26 cancellations including 6 no-shows for the training day. 23 travel agents have attended in former years as well, so many new agents participated this year. Next USA Canada Experience will be taking place Oct 31-Nov 1, 2024. Profile of attendees 6213 & media: tour operators, travel agents and journalists General feedback Very well organized, great quality of travel agents and tour operators contacts. Cost USD 2904 Page 67 of 76 Packet Pg. 920 39.A.2 I� L o CRD Nordamerika Tage 2023 E Date & Place Hamburg Nr of attendees 6,254 Profile of event 2-day 62C event of North America specialist CRD in Hamburg Profile of attendees Consumers (North America interested) General feedback We have received a lot of very positive feedback. The visitors were highly interested and are very eager to travel to North America (again). The majority spend a minimum of 2.5 hours at the show. Page 68 of 76 Packet Pg. 921 39.A.2 Cost USD 2770 1 Naples, Marco Island Everglades 0 Florida virtual client webinar — Nov 17 We participated on behalf of Paradise Coast we participated with 30 minutes destination presentation at virtual client webinar of Germany tour operator Flamingo Reisen. A total of 224 viewers attended the webinar and the overall feedback was very positive. The interest in the destination is very high and received lots of valuable questions. This webinar was organized by Flamingo Reisen without any costs and the full webinar can be watched under below YouTube link: https://www.youtube.com/watch?v=lByS1z iFLI&feature=youtu.be Page 69 of 76 Packet Pg. 922 39.A.2 PROJECTS o Update Naples, Marco Island & Everglades USP Card We finalized the update of our 1326 USP cards and uploaded the new version on the DiaMonde website. The update has been done in cooperation with Claudia Cianfero-Wood. Please see final version in the addendum. Naples, Marco Island & Everglades Mini Banner We produced a new mini banner to use for upcoming 1326&132C and media events. Please see below. Page 70 of 76 Packet Pg. 923 39.A.2 OTHER SALES ACTIVITIES 0 2024 Fam Tour We hold a conference call with Ilona Arnold of Lieb Management regarding discuss our 2024 fam tour planning. Ilona is in charge for Greater Fort Lauderdale and after the great success this year we would collaborate with them again. As timing we picked again beginning of September 2024 (after Labor Day). For 2024 we would like to focus to invite participants of our North America specialist tour operators and we are aiming again 5-6 clients. Ilona will discuss with the CVB and will get back to us before Christmas. 0 Visit USA Committee e.V., Cristian Meuter, General Manager, Germany NAP Other Sales Activities Provided VUSA Germany with input on Arte Viva for their December 13213 newsletter. canusa 0 NAP travel agency consulting Reisebuero Lade, Max Jogwisch The travel agency will be holding a large charity raffle on 03.12.2023 as part of the "Anrath Christmas Market" with many prizes from the wide-ranging world of tourism. The proceeds of this raffle will go in full to the non-profit association "Anrath 1tausend e.V.", which has set itself the task of closing gaps in the social system, promoting cultural life in the town and helping people in existential need. For advertising purposes, they are also currently planning a supporter poster on which we would also print the logo and display it on the date of the event. We agreed to sponsor a little Paradise Coast give away package he gladly received. We have forwarded out logo to place it on the poster. Page 71 of 76 Packet Pg. 924 39.A.2 CONSUMER o Brochure Fulfillment: 7 in total MARKET NEWS o In the past tourism year, DER Touristik Deutschland increased its sales by 21 per cent (including price increases). The trend towards higher -quality holidays was also noticeable. The proportion of guests who booked a 4- or 5-star hotel rose by 10 per cent compared to the previous year. The bookings received so far for the winter and the coming summer point to a record year. 61 per cent of bookings to date for summer 2024 have been generated via travel agency sales. "We expect demand for high -quality beach holidays in popular beach destinations to remain strong in the coming year, in addition to increasingly individualized trips," says Ingo Burmester, Head of Central Europe at DER Touristik Group. According to him, Turkey, followed by Spain and Greece, are currently leading the way in the short and medium -haul segment. According to the information provided, all-inclusive holidays are still on trend. Source: fvw and tip-online.at The market share has fallen slightly, but the individual results are impressive: In the past tourism year, the approximately 8,000 German travel agencies significantly exceeded their previous record sales from 2019 on average. According to the Frankfurt -based back -office specialist Tats, the tourism order backlog between November 2022 and October 2023 was 36.5 per cent higher than in 2018/2019. The cruise sector even recorded an increase of 52 per cent. There are three main reasons for the overall good results of traditional travel agencies: 1. the number of offices has fallen by 20 to 25 per cent since Corona. Some of the customers of closed travel agencies have migrated to online portals, but a large proportion book through other traditional travel agencies. 2. travel prices in 2023 were significantly higher than in 2019 3. many travel agencies and mobile travel sellers have a very close relationship with their customers through their social media presence and creative customer campaigns, among other things. This paid off especially after Corona. Source: touristik aktuell Words from our Travel Trade Community (everyday life at the point of sale) At the beginning of November, the travel agencies reflected that the mood in the TAs fell slightly compared to the previous months. The business was quieter and not so many requests were coming in. A certain autumn blues had set in. But the situation has changed and from the middle of the month onwards, the TAs were again very satisfied with the booking situation. The focus is now already mainly on 2024 (Easter and summer). At the end of November, we talked to travel designers who stated that their business was even booming like normally in January. There is a consensus within the travel agency community that 2023 was a strong business year — with a much higher turnover at many agencies but with lower numbers of bookings/pax. The agencies are therefore worried that some clients have already decided to restrain from travelling because of the increased prices and that more clients will follow next year (also in the high -end segment). The clients who still decided to travel were willing to spend more on their holidays. Another trend the TAs reported was that clients tend to book more and more the flex -option -rates (also in the high- end/luxury segment), which are higher than the classic rates but offer the possibility to cancel the booked trips until two weeks prior to departure. People are willing to pay more for more flexibility and security. Many TAs stated that they struggle with the general shortage of staff and the shortage of young talents. Especially the major TOs will have to put the focus on the travel agents in their own or franchise TAs to stop the trend of Page 72 of 76 Packet Pg. 925 39.A.2 experienced staff (with often many loyal regular customers) quitting their job and leaving the industry. The knowledge they take with them is priceless. In the high -end luxury segment, the trend destinations for 2024 are Africa (safaris), Japan and New Zealand. For this clientele, guest magnets are still gastronomy, tailor-made experiences, wellness/wellbeing/sleep and sustainability in which the clients can take part (like certificates for coral -settlements or hand -made souvenirs of ocean plastic). There is also a trend towards "Quiet Luxury", which means that no pomp and big labels are needed any more, but that high -quality, often sustainable, and discretely expensive products and properties are in high demand of luxury clients. ADDENDUM o Paradise Coast USP Card Spartacus Magazine / Hyatt House ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) Page 73 of 76 Packet Pg. 926 39.A.2 Staff Report - Marissa Baker — Sports Complex Manager PCSC General • Annual Business Plan to be presented by SFC at the next available BCC Mtg. • Future playground amenity for PCSC. Exploring Concepts with Great Wolf Lodge. • A busy November with Doral Cup Soccer, Alliance Cup Soccer, 3D Lacrosse, National Field Hockey, and various local programming. • Much of November was spent preparing for Snowfest and AYF. The month of December is the busiest month of the season for the Complex. • The operator has begun the transition process from Revel to Aloha for the point of sale around the complex. • United Soccer League Contract to be presented to the BCC at the December 12t" meeting and at the TDC December/January meeting as an informational item. PCSC Financials — FY 2023 Yearend numbers $1, 389, 743 $488,928 $900,815 $1,070,773 ($169,958) $2,091,792 $972,356 $1,119,436 $1.083, 583 35 854 $702,049 ($483,428) $218,621 ($12,810) $205,812 $1,004,408 $628.677 $375,731 $799.994 ($424,262) $1,087,384 $343,679 $743,705 ($283,589) $460,116 Page 74 of 76 Packet Pg. 927 39.A.2 PCSC Marketing StrategV • Fiscal year 2022-23 will be the first full year that SFC will be operating without legacy events set up by the previous operator. SFC has robustly booked Local Programming Use, with a waiting list for field space. In addition, there is a strong sports events calendar of events with a variety of sports and event organizers. SFC has booked long term events, with weekends from September — May all booked except for a few weekends. • Local awareness of the facility is growing as we continue to host community events like Snowfest that is coming in December! PCSC Maintenance The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground — Agreement with GWL that states the organization will match Collier County in up to $200,000 to build an amenity. • Shade — More shade is coming in phase 3 — field 9 with a pavilion structure covering the field. We have some projects that are in process • Facility Restrooms — Flooring - Restroom floors, paint is coming up; redo floors in restrooms to sealed concrete • Bird Management - Receiving a quote from bird predator service to help with crows/seagulls - Creating maintenance issues for the staff • Gate - Install cattle gate on N side of complex to help with traffic control during events and closing the facility in the evenings. Page 75 of 76 Packet Pg. 928 5pm Postponed 4m r`J Seacrest loan r j Starability FRLA Golf Toumarj4mpm Legere CVed 9am f`o St Atflth sp. 0 A..,ff ID Maples E43PFn 0.1 Soccer SP. 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