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TDC Agenda 05/21/2024COLLIER COUNTY Tourist Development Council AGENDA May 21, 2024 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Rick LoCastro, Chair Clark Hill, Vice-Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Bill Kramer All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. May 2024 Collier County Tourist Development Council Page 2 Printed 5/17/2024 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. April 16, 2024 Meeting Minutes 5. Presentations A. Executive Director Update 1. TDT Tax Collection Report 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. 7. New Business A. Coastal Zone Management 1. Recommendation to approve Tourist Development Tax Fund 1105 funding in the amount of $350,000 for maintenance of the Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project, the necessary budget amendment and make a finding that this expenditure promotes tourism. 2. Recommendation to approve a Tourist Development Council Grant request from the City of Naples for professional services provided by Adept Public Relations, LLC, for a Tourism Impact Study for the Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project in the amount of $44,879.00, and make a finding that this expenditure promotes tourism. B. Recommendation to award Request for Proposal (“RFP”) No. 23-8180, “Tourism Fulfillment Services,” to Paralegal Consultants, LLC d/b/a Prism Consulting for $54,000 plus reimbursable expenditures, and make a finding that the related expenditure promotes tourism. 8. Old Business May 2024 Collier County Tourist Development Council Page 3 Printed 5/17/2024 Ten Minute Break 9. Marketing Partner Reports A. Marketing Partner Reports 10. Tourism Staff Reports A. Tourism Staff Report 11. Council Member Discussion 12. Next Scheduled Meeting A. TDC Next Meeting Date - June 18, 2024 13. Adjournment 05/21/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Doc ID: 28744 Item Summary: April 16, 2024 Meeting Minutes Meeting Date: 05/21/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 04/30/2024 9:02 AM Submitted by: Title: – Tourism Name: Jay Tusa 04/30/2024 9:02 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 04/30/2024 9:03 AM Office of Management and Budget Christopher Johnson OMB Completed 04/30/2024 4:08 PM Tourism Sandra Rios Tourism Review Completed 05/10/2024 11:19 AM Tourism John Melleky Tourism Review Completed 05/10/2024 1:35 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 05/13/2024 1:59 PM County Attorney's Office Colleen Greene Attorney Review Completed 05/14/2024 9:33 AM Tourism Jay Tusa Tourism Director Review Completed 05/14/2024 10:53 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 05/14/2024 10:59 AM County Manager's Office Ed Finn Deputy County Manager Completed 05/16/2024 5:31 PM Tourist Development Council Paul Beirnes Meeting Pending 05/21/2024 9:00 AM 4.B.1 Packet Pg. 4 May 1, 2024 rev. April 16, 2024 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, April 16, 2024 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9:00 a.m. in REGULAR SESSION at 3299 Tamiami Trail East, 3rd Floor, Naples, Florida, with the following members present: Commissioner Rick LoCastro, Chairman Clark Hill, Vice Chairman Jared Grifoni, Councilor Susan Becker Nancy Kerns Edward (Ski) Olesky Michael McComas Bill Kramer (arrived approx. 9:20 a.m.) ALSO PRESENT: - Jay Tusa, Tourism Director - Sandra Rios, CVB PR & Communications Manager - Colleen Greene, Attorney, Collier County - Buzzy Ford, Tourism - Carol Obermeier, Director of Air Service, RSW - Andy Miller, Manager, Coastal Zone Management - Joseph St. Germain, President, Downs & St. Germain Research - Cyndy Murrieta, Vice President of Media, Paradise Advertising - Mackenzie Comerer, Vice President, Lou Hammond Group - Enriqueta Balandra, Senior Project Manager, Miles Partnership - Amanda Townsend, Director, Collier County Museums Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 4.B.1.a Packet Pg. 5 Attachment: 04-16-2024 TDC Minutes rev (28744 : April 16, 2024 TDC Meeting Minutes) May 1, 2024 rev. April 16, 2024 2 1. Call to Order: The meeting was called to order at 9:00 a.m. 2. Pledge of Allegiance: Led by Jay Tusa. 3. Roll Call 4. Agenda and Minutes: a. Changes and Approval of Today’s Agenda Move item 6A1 and 6A2 to New Business. Jared Grifoni made a motion to approve the changes to the agenda. The motion was seconded by Clark Hill. The motion passed unanimously 7-0. b. Approval of the March 19, 2024, TDC Meeting Minutes Michael McComas made a motion to approve the minutes. The motion was seconded by Nancy Kerns. The motion passed unanimously 7-0. 5. Presentations a. Executive Director Update: Jay Tusa gave a welcoming statement and the opportunity to serve as the Tourism Director for Collier County. b. RSW April 2024 Presentation: Carol Obermeier, Director of Air Service at RSW; PowerPoint Presentation. Delta is the number one carrier; Southwest second; and close behind those is United Airlines. Added another Canadian carrier, Porter Airlines. We serve non-stop 68 destinations with 15 carriers. Breeze Airlines flies non-stop twice a week to Las Vegas. Arthrex global traveler numbers influenced United Airlines to fly to San Francisco and Los Angeles. At RSW, we are in Phase One of consolidating checkpoints for three concourses; bumping out the terminal to make room for more concessions; Phase Two – concourse E will have 14 gates. Aircraft noise complaints – yes, we get complaints. There are a lot of communities building around the airport. Ms. Obermeier will send Commissioner LoCastro an air service update by city and by airline. Commissioner LoCastro compliments the cleanliness of the airport. Bill Kramer arrived; is the newest member of the Board and gave a brief introduction. 6. Consent Agenda 7. New Business: a. Recommendation to approve a work order with APTIM Environmental and Infrastructure Inc. to provide professional engineering services for the 2024- 2025 Park Shore Renourishment Project under Contract No. 18-7432-C Z for time and material not to exceed $102,117.70, authorize the Chairman to 4.B.1.a Packet Pg. 6 Attachment: 04-16-2024 TDC Minutes rev (28744 : April 16, 2024 TDC Meeting Minutes) May 1, 2024 rev. April 16, 2024 3 execute the work order, and make a finding that this item promotes tourism (Fund 1105, Project No. 90067). Andy Miller, Manager, Coastal Zone Management. PowerPoint Presentation. Nancy Kerns made a motion to approve the work order. The motion was seconded by Clark Hill. The motion passed unanimously 8-0. b. Recommendation to approve the First Amendment to the Tourist Development Council Grant Agreement based on updated requests from the City of Naples for FY20-2024 in the amount of $2,500,000, budget these expenditures, approve any required budget amendments and make a finding that these expenditures promote tourism. Chad Merritt, Director of Parks, Recreation and Facilities, City of Naples. We have three Category A grant applications today. The first one is Loudermilk Park. Currently we are getting ready to do parking lot maintenance of about $200,000. The second one is the Naples beach maintenance which is typically $200,000 but we have requested an increase to $500,000. This is daily maintenance on the beach – we have 40 public beach accesses, and we are having to rebuild all of those, and the operational costs came in at about $2,000,000, and these funds would help offset some of our costs. Our operational costs are $1.3 million per year. The third one is the Naples Pier. We have paid $1.4 million for the design, which is now done. We estimate the project to be between $20-23 million. We are estimating FEMA to be around $10 million; we are looking at $5 million out of the beach fund balance, $5 million from the State. We are coming to you as another partner in this project. Clark Hill: I need some clarification on the requests and the increased numbers. These are one-year requests except for the advance on the pier. Chad Merritt: Correct. We ask that it be increased over the next five years and those funds to be advanced. For the next five years, we won’t be asking for funding for the Naples Pier. Yes, this would be reimbursable. Nancy Kerns: Could you be a little more specific about Lowdermilk Park? Chad Merritt: It will be repaved, restriped and renumbered. Commissioner LoCastro: What concept did you settle on for the design? Chad Merritt: The pier will still be 1,000 feet long. We added some bump-outs all the way down; I believe there will be 16, so when you are walking to and from it won’t be as narrow. We kept the pier at the same level; the shelter at the end will be larger but we raised it so that we will have ADA ramps that go up to it. It will only be about 36-42 inches higher. Susan Becker: The pier is the number one attraction for tourists. Susan Becker made a motion to approve. The motion was seconded by Jared Grifoni. The motion passed unanimously 8-0. c. Tourist Development Council (TDC) to review and make a recommendation on the application of Nancy Hopkins Kerns for appointment to an additional term on the Tourist Development Council. Clark Hill made a motion to approve. Michael McComas seconded the motion. The motion passed unanimously 8-0. 4.B.1.a Packet Pg. 7 Attachment: 04-16-2024 TDC Minutes rev (28744 : April 16, 2024 TDC Meeting Minutes) May 1, 2024 rev. April 16, 2024 4 d. Tourist Development Council (TDC) to review and make a recommendation on the application of Laura Radler for appointment to a new term on the Tourist Development Council. The current term of Amanda Cox, (JW Marriott Marco Island Beach Resort), expires on April 21, 2024. Clark Hill made a motion to approve. Nancy Kerns seconded the motion. The motion passed unanimously 8-0. e. Old Business: None f. Marketing Partner Reports: a. Joseph St. Germain, President, Downs & St. Germain Research PowerPoint Presentation presented. b. Cyndy Murrieta, Vice President of Media, Paradise Advertising PowerPoint Presentation presented. c. Mackenzie Comerer, Vice President, Lou Hammond Group PowerPoint Presentation presented. d. Enriqueta Balandra, Senior Project Manager, Miles Partnership PowerPoint Presentation presented. e. Amanda Townsend, Director, Collier County Museums PowerPoint Presentation presented. g. Tourism Staff Reports: Included in your packet. Jay Tusa -- a quick update on the tax revenue for February 2024, we collected $6,538,444; year to date we are at $16,790,644. There are staff reports for you to read at your leisure. h. Council Member Discussion: Michael McComas – it was fascinating to see that the two tribes; they are cousins but very different. The Seminoles and the Miccosukees are well related and intermarried in a lot of instances, but they are separate and distinct units. The Seminoles are the biggest gambling operation in the state of Florida and are also the largest cattle ranchers in the State of Florida. Susan Becker: Commissioner, earlier you talked about the signage for the Paradise Sports Complex. Do you have a progress report on that? Marissa Baker, Regional Manager, Paradise Coast – construction is scheduled to begin in June with completion in August. Rick LoCastro, closing remarks: I don’t care what you wear to this meeting, just come to it. Look at how much important information was given to us. There are exciting things on the horizon. And spread the good news. Interact with Jay. If you have someone you think we would want to hear from that is not on the agenda, drop a line to the staff, even if it is just an idea – for instance a restaurant or hotel industry. 4.B.1.a Packet Pg. 8 Attachment: 04-16-2024 TDC Minutes rev (28744 : April 16, 2024 TDC Meeting Minutes) May 1, 2024 rev. April 16, 2024 5 12. Next Scheduled Meeting: May 21, 2024 13. Adjournment: Meeting adjourned at 11:00 a.m. There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 11:00 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Commissioner Rick LoCastro, Chairman These minutes were approved by the Chairman on _________________, (choose one) as presented, _______ or as amended ___________. 4.B.1.a Packet Pg. 9 Attachment: 04-16-2024 TDC Minutes rev (28744 : April 16, 2024 TDC Meeting Minutes) 05/21/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A.1 Doc ID: 28884 Item Summary: TDT Tax Collection Report Meeting Date: 05/21/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 05/09/2024 9:09 AM Submitted by: Title: – Tourism Name: Jay Tusa 05/09/2024 9:09 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 05/09/2024 9:09 AM Office of Management and Budget Christopher Johnson OMB Completed 05/10/2024 10:46 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 05/10/2024 11:24 AM Tourism John Melleky Tourism Review Completed 05/10/2024 2:40 PM Tourism Sandra Rios Tourism Review Completed 05/10/2024 2:51 PM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 05/10/2024 5:22 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 05/13/2024 2:16 PM County Attorney's Office Colleen Greene Attorney Review Completed 05/14/2024 9:40 AM Tourism Jay Tusa Tourism Director Review Completed 05/14/2024 10:54 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 05/14/2024 11:21 AM County Manager's Office Ed Finn Deputy County Manager Completed 05/16/2024 5:29 PM Tourist Development Council Paul Beirnes Meeting Pending 05/21/2024 9:00 AM 5.A.1 Packet Pg. 10 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS APRIL 2024 FOR THE MONTH OF MARCH 2024 VENDOR TAX COLLECTIONS BREAKDOWN FISCAL 2022-2023 FISCAL 2023-2024 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $6,364,284 $6,868,217 $503,933 % 7.91 Year to Date $22,346,861 $25,762,451 $3,415,590 % 15.28 HOTEL / MOTEL Current Month $3,495,461 $4,029,839 $534,378 % 15.28 Year to Date $12,560,784 $14,658,597 $ 2,097,813 % 16.70 REALTORS Current Month $808,057 $785,515 -$22,542 - % 2.78 Year to Date $3,428,895 $3,065,468 -$ 363,427 - % 10.59 INDIVIDUALS (APTS/CONDOS S F HOMES) Current Month $1,997,139 $1,998,500 $1361 % 0.68 Year to Date $6,125,435 $7,724,542 $1,599,107 % 26.10 Fiscal year-to-date total includes an additional month of collections and exceeds the county’s reported year-to-date total. The county accrued and recorded this revenue in the previous fiscal year. 5.A.1.a Packet Pg. 11 Attachment: Percentage Chart APRIL 2024 (28884 : TDT Tax Collection Report) Collier County Tourist Development Tax Revenue Fund Reporting Fund Adopted Budget Updated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities 1100 1,234,300 1,528,339 552,978 847,176 294,198 TDC Promotion 1101 12,221,500 15,609,394 5,475,347 7,941,277 2,465,931 Non‐County Museums 1103 658,500 815,370 295,014 450,843 155,829 TDC Admin 1104 - - 0 - - Beach Renourishment 1105 13,438,900 16,640,361 6,020,753 9,221,410 3,200,656 Disaster Recovery 1106 - - 0 - - County Museums 1107 2,000,000 2,000,000 896,019 1,818,276 922,257 TDC Capital 1108 4,923,200 6,096,022 2,205,640 3,379,854 1,174,214 Gross Budget 34,476,400 42,689,486 15,445,751 23,658,835 8,213,085 Less 5% Rev Res (1,723,800)23.82% % Over/(Under) Bud 53.2% Net Budget 32,752,600 Collections Month Reported Actual Cum YTD % Budget Collected to Date % Variance FY23 Collections % Variance FY22 Collections % Variance FY21 Collections Nov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41% Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35% Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59% Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87% Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31% Apr - 23,658,835 68.62% n/a n/a n/a May - 23,658,835 68.62% n/a n/a n/a June - 23,658,835 68.62% n/a n/a n/a July - 23,658,835 68.62% n/a n/a n/a Aug - 23,658,835 68.62% n/a n/a n/a Sept - 23,658,835 68.62% n/a n/a n/a Oct - 23,658,835 68.62% n/a n/a n/a Total 23,658,835 23,658,835 YTD 15.48% 7.06% 77.73% 97.0% 97.0% 97.0%42,689,486 Forecast Budget Comparison 5 Yr History- Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov 4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657 Dec 10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362 Jan 18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180 Feb 30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419 Mar 44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217 Apr 61.4% 16.6%5,723,547 - - 5,723,547 May 71.9% 10.5%3,606,621 - - 3,606,621 June 78.3% 6.5%2,229,096 - - 2,229,096 July 84.1% 5.8%1,983,274 - - 1,983,274 Aug 90.0% 6.0%2,053,876 - - 2,053,876 Sept 94.9% 4.9%1,685,186 - - 1,685,186 Oct 100.0% 5.1%1,749,050 - - 1,749,050 Total 100.0% 100.0%34,476,400 23,658,835 8,213,085 42,689,486 % over/(under) budget 53.2%23.82% FY 24 TDT Collections Report 31-Mar-2024 $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth Reported Tourist Development Tax Collection Curve Budgeted Collections Actual Collections M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\05‐TDC Updates March.xlsx 5.A.1.b Packet Pg. 12 Attachment: TDC Revenue March 2024 1 page (28884 : TDT Tax Collection Report) Collier County Tourist Development Tax RevenueFund Reporting Fund Adopted BudgetUpdated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities1100 1,234,300 1,528,339 552,978 847,176 294,198 TDC Promotion1101 12,221,500 15,609,394 5,475,347 7,941,277 2,465,931 Non‐County Museums1103 658,500 815,370 295,014 450,843 155,829 TDC Admin 1104 - - 0 - - Beach Renourishment1105 13,438,900 16,640,361 6,020,753 9,221,410 3,200,656 Disaster Recovery1106 - - 0 - - County Museums1107 2,000,000 2,000,000 896,019 1,818,276 922,257 TDC Capital1108 4,923,200 6,096,022 2,205,640 3,379,854 1,174,214 Gross Budget 34,476,400 42,689,486 15,445,751 23,658,835 8,213,085 Less 5% Rev Res(1,723,800)23.82% % Over/(Under) Bud 53.2%Net Budget 32,752,600CollectionsMonth ReportedActual Cum YTD% Budget Collected to Date% Variance FY23 Collections% Variance FY22 Collections% Variance FY21 CollectionsNov 2,566,657 2,566,657 7.44% 9.03% 14.03% 116.41%Dec 3,274,362 5,841,019 16.94% 23.72% 12.56% 106.35%Jan 4,411,180 10,252,199 29.74% 18.85% -1.89% 53.59%Feb 6,538,419 16,790,618 48.70% 20.84% 9.49% 84.87%Mar 6,868,217 23,658,835 68.62% 7.92% 6.14% 66.31%Apr - 23,658,835 68.62% n/a n/a n/aMay - 23,658,835 68.62% n/a n/a n/aJune - 23,658,835 68.62% n/a n/a n/aJuly - 23,658,835 68.62% n/a n/a n/aAug - 23,658,835 68.62% n/a n/a n/aSept - 23,658,835 68.62% n/a n/a n/aOct - 23,658,835 68.62% n/a n/a n/aTotal23,658,835 23,658,835 YTD 15.48% 7.06% 77.73%97.0% 97.0% 97.0%42,689,486ForecastFY 24 TDT Collections Report31-Mar-2024M:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\05‐TDC Updates March.xlsx5.A.1.cPacket Pg. 13Attachment: TDC Revenue March 2024 2 page (28884 : TDT Tax Collection Report) Collier County Tourist Development Tax RevenueBudget Comparison5 Yr History-Cum5 Yr History-MonthlyBudgeted CollectionsActual CollectionsBudget to Actual VarianceUpdated ForecastNov4.4% 4.4%1,517,975 2,566,657 1,048,682 2,566,657 Dec10.0% 5.6%1,934,395 3,274,362 1,339,967 3,274,362 Jan18.7% 8.7%3,001,834 4,411,180 1,409,346 4,411,180 Feb30.8% 12.1%4,168,363 6,538,419 2,370,056 6,538,419 Mar44.8% 14.0%4,823,183 6,868,217 2,045,034 6,868,217 Apr61.4% 16.6%5,723,547 - - 5,723,547 May71.9% 10.5%3,606,621 - - 3,606,621 June78.3% 6.5%2,229,096 - - 2,229,096 July84.1% 5.8%1,983,274 - - 1,983,274 Aug90.0% 6.0%2,053,876 - - 2,053,876 Sept94.9% 4.9%1,685,186 - - 1,685,186 Oct100.0% 5.1%1,749,050 - - 1,749,050 Total100.0% 100.0%34,476,400 23,658,835 8,213,085 42,689,486 % over/(under) budget 53.2%23.82% $‐ $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000NovDecJanFebMarAprMayJuneJulyAugSeptOctMonth ReportedTourist Development Tax Collection Curve Budgeted CollectionsActual CollectionsM:\Revenue Report\TDC Revenue\TDC Update Report\2024\TDT Tax Collector Reports\05‐TDC Updates March.xlsx5.A.1.cPacket Pg. 14Attachment: TDC Revenue March 2024 2 page (28884 : TDT Tax Collection Report) Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 04/04/2024 01:56PM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: ---- Tourist Tax ---- 10/01/2023-03/31/202 4 -- 01 - APARTMENTS October 59.65 59.65 Tourist Tax 10/10/2023 02 - CONDOMINIUM January 264,957.23 264,957.23 Tourist Tax 02 - CONDOMINIUM February 483,113.53 483,113.53 Tourist Tax 02 - CONDOMINIUM March 533,459.64 533,459.64 Tourist Tax 02 - CONDOMINIUM October 98,341.63 98,341.63 Tourist Tax 02 - CONDOMINIUM November 81,902.71 81,902.71 Tourist Tax 02 - CONDOMINIUM December 132,426.40 132,426.40 Tourist Tax 02 - CONDOMINIUM December, February, January, March, November, October 1,594,201.14 1,594,201.14 Tourist Tax 05 - HOTEL January 2,610,878.27 2,610,878.27 Tourist Tax 05 - HOTEL February 3,017,867.83 3,017,867.83 Tourist Tax 05 - HOTEL March 4,029,839.31 4,029,839.31 Tourist Tax 05 - HOTEL October 1,249,872.40 1,249,872.40 Tourist Tax 05 - HOTEL November 1,642,723.69 1,642,723.69 Tourist Tax 05 - HOTEL December 2,107,415.68 2,107,415.68 Tourist Tax 05 - HOTEL December, February, January, March, November, October 14,658,597.18 14,658,597.18 Tourist Tax 06 - INTERVAL OWNER January 38,607.85 38,607.85 Tourist Tax 06 - INTERVAL OWNER February 24,759.05 24,759.05 Tourist Tax 06 - INTERVAL OWNER March 19,784.25 19,784.25 Tourist Tax 06 - INTERVAL OWNER October 23,987.40 23,987.40 Tourist Tax 06 - INTERVAL OWNER November 29,807.16 29,807.16 Tourist Tax 06 - INTERVAL OWNER December 28,640.59 28,640.59 Tourist Tax 5.A.1.d Packet Pg. 15 Attachment: Tourist BOCC - Rental Type Fiscal APRIL 2024 (28884 : TDT Tax Collection Report) Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 04/04/2024 01:56PM 2 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 06 - INTERVAL OWNER December, February, January, March, November, October 165,586.30 165,586.30 Tourist Tax 07 - MOBILE HM PARK January 2,027.79 2,027.79 Tourist Tax 07 - MOBILE HM PARK February 4,633.12 4,633.12 Tourist Tax 07 - MOBILE HM PARK March 4,883.22 4,883.22 Tourist Tax 07 - MOBILE HM PARK October 730.08 730.08 Tourist Tax 07 - MOBILE HM PARK November 1,107.28 1,107.28 Tourist Tax 07 - MOBILE HM PARK December 1,561.78 1,561.78 Tourist Tax 07 - MOBILE HM PARK December, February, January, March, November, October 14,943.27 14,943.27 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY January 436,070.59 436,070.59 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY February 1,429,687.75 1,429,687.75 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY March 785,515.47 785,515.47 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY October 34,184.06 34,184.06 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY November 76,921.34 76,921.34 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December 147,544.75 147,544.75 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY December, February, January, March, November, October 2,909,923.96 2,909,923.96 Tourist Tax 12 - RV PARK /CAMPGD January 23,593.15 23,593.15 Tourist Tax 12 - RV PARK /CAMPGD February 35,504.74 35,504.74 Tourist Tax 12 - RV PARK /CAMPGD March 35,193.91 35,193.91 Tourist Tax 12 - RV PARK /CAMPGD October 4,450.64 4,450.64 Tourist Tax 12 - RV PARK /CAMPGD November 5,788.84 5,788.84 Tourist Tax 12 - RV PARK /CAMPGD December 13,689.79 13,689.79 Tourist Tax 5.A.1.d Packet Pg. 16 Attachment: Tourist BOCC - Rental Type Fiscal APRIL 2024 (28884 : TDT Tax Collection Report) Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 04/04/2024 01:56PM 3 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date 12 - RV PARK /CAMPGD December, February, January, March, November, October 118,221.07 118,221.07 Tourist Tax 13 - SINGLE FAMILY January 1,035,070.61 1,035,070.61 Tourist Tax 13 - SINGLE FAMILY February 1,542,878.08 1,542,878.08 Tourist Tax 13 - SINGLE FAMILY March 1,459,541.25 1,459,541.25 Tourist Tax 13 - SINGLE FAMILY October 693,784.96 693,784.96 Tourist Tax 13 - SINGLE FAMILY November 728,405.98 728,405.98 Tourist Tax 13 - SINGLE FAMILY December 843,082.59 843,082.59 Tourist Tax 13 - SINGLE FAMILY December, February, January, March, November, October 6,302,763.47 6,302,763.47 Tourist Tax 01 - APARTMENTS, 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY December, February, January, March, November, October 25,764,296.04 25,764,296.04 Tourist Tax Grand Total 5.A.1.d Packet Pg. 17 Attachment: Tourist BOCC - Rental Type Fiscal APRIL 2024 (28884 : TDT Tax Collection Report) Collier County Tax Collector - Tourist BOCC - Rental Type Report (Detailed Distribution Data) - Run 04/04/2024 01:55PM 1 Tourist Rental Type Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any of: March ---- Tourist Tax ---- 03/01/2024-03/31/202 4 -- 02 - CONDOMINIUM March 533,459.64 533,459.64 Tourist Tax 05 - HOTEL March 4,029,839.31 4,029,839.31 Tourist Tax 06 - INTERVAL OWNER March 19,784.25 19,784.25 Tourist Tax 07 - MOBILE HM PARK March 4,883.22 4,883.22 Tourist Tax 09 - PROPERTY MANAGEMENT COMPANY March 785,515.47 785,515.47 Tourist Tax 12 - RV PARK /CAMPGD March 35,193.91 35,193.91 Tourist Tax 13 - SINGLE FAMILY March 1,459,541.25 1,459,541.25 Tourist Tax 02 - CONDOMINIUM, 05 - HOTEL, 06 - INTERVAL OWNER, 07 - MOBILE HM PARK, 09 - PROPERTY MANAGEMENT COMPANY, 12 - RV PARK /CAMPGD, 13 - SINGLE FAMILY March 6,868,217.05 6,868,217.05 Tourist Tax Grand Total 5.A.1.e Packet Pg. 18 Attachment: Tourist BOCC - Rental Type APRIL 2024 (28884 : TDT Tax Collection Report) Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 04/04/2024 01:54PM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- March ---- Tourist Tax ---- 03/01/2024-03/31/202 4 -- CC - Collier County - Unincorporated 2024 March 3,801,195.94 3,801,195.94 Tourist Tax EC - Everglades City 2024 March 29,515.20 29,515.20 Tourist Tax IM - Immokalee 2024 March 6,133.97 6,133.97 Tourist Tax MI - Marco Island 2024 March 1,695,619.02 1,695,619.02 Tourist Tax NA - Naples 2024 March 1,335,752.92 1,335,752.92 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples 2024 March 6,868,217.05 6,868,217.05 Tourist Tax Grand Total 5.A.1.f Packet Pg. 19 Attachment: Tourist BOCC - Zone - APRIL 2024 (28884 : TDT Tax Collection Report) Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 04/04/2024 01:58PM 1 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date -- Any ---- Any ---- Tourist Tax ---- 10/01/2023-03/31/202 4 -- CC - Collier County - Unincorporated 2023 October 1,282,955.70 1,282,955.70 Tourist Tax CC - Collier County - Unincorporated 2023 November 1,533,574.01 1,533,574.01 Tourist Tax CC - Collier County - Unincorporated 2023 December 1,941,850.06 1,941,850.06 Tourist Tax CC - Collier County - Unincorporated 2023 December, November, October 4,758,379.77 4,758,379.77 Tourist Tax CC - Collier County - Unincorporated 2024 January 2,576,691.35 2,576,691.35 Tourist Tax CC - Collier County - Unincorporated 2024 February 3,890,109.01 3,890,109.01 Tourist Tax CC - Collier County - Unincorporated 2024 March 3,801,195.94 3,801,195.94 Tourist Tax CC - Collier County - Unincorporated 2024 February, January, March 10,267,996.30 10,267,996.30 Tourist Tax CC - Collier County - Unincorporated December, February, January, March, November, October 15,026,376.07 15,026,376.07 Tourist Tax EC - Everglades City 2023 October 7,650.91 7,650.91 Tourist Tax EC - Everglades City 2023 November 9,557.40 9,557.40 Tourist Tax EC - Everglades City 2023 December 12,574.19 12,574.19 Tourist Tax EC - Everglades City 2023 December, November, October 29,782.50 29,782.50 Tourist Tax EC - Everglades City 2024 January 16,827.32 16,827.32 Tourist Tax EC - Everglades City 2024 February 22,389.06 22,389.06 Tourist Tax EC - Everglades City 2024 March 29,515.20 29,515.20 Tourist Tax EC - Everglades City 2024 February, January, March 68,731.58 68,731.58 Tourist Tax EC - Everglades City December, February, January, March, November, October 98,514.08 98,514.08 Tourist Tax IM - Immokalee 2023 October 3,844.89 3,844.89 Tourist Tax IM - Immokalee 2023 November 4,155.17 4,155.17 Tourist Tax IM - Immokalee 2023 December 3,669.90 3,669.90 Tourist Tax 5.A.1.g Packet Pg. 20 Attachment: Tourist BOCC - Zone - Fiscal APRIL 2024 (28884 : TDT Tax Collection Report) Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 04/04/2024 01:58PM 2 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date IM - Immokalee 2023 December, November, October 11,669.96 11,669.96 Tourist Tax IM - Immokalee 2024 January 4,467.34 4,467.34 Tourist Tax IM - Immokalee 2024 February 4,933.91 4,933.91 Tourist Tax IM - Immokalee 2024 March 6,133.97 6,133.97 Tourist Tax IM - Immokalee 2024 February, January, March 15,535.22 15,535.22 Tourist Tax IM - Immokalee December, February, January, March, November, October 27,205.18 27,205.18 Tourist Tax MI - Marco Island 2023 October 556,507.49 556,507.49 Tourist Tax MI - Marco Island 2023 November 673,584.70 673,584.70 Tourist Tax MI - Marco Island 2023 December 800,938.27 800,938.27 Tourist Tax MI - Marco Island 2023 December, November, October 2,031,030.46 2,031,030.46 Tourist Tax MI - Marco Island 2024 January 1,104,955.39 1,104,955.39 Tourist Tax MI - Marco Island 2024 February 1,305,073.83 1,305,073.83 Tourist Tax MI - Marco Island 2024 March 1,695,619.02 1,695,619.02 Tourist Tax MI - Marco Island 2024 February, January, March 4,105,648.24 4,105,648.24 Tourist Tax MI - Marco Island December, February, January, March, November, October 6,136,678.70 6,136,678.70 Tourist Tax NA - Naples 2023 October 254,451.83 254,451.83 Tourist Tax NA - Naples 2023 November 345,785.72 345,785.72 Tourist Tax NA - Naples 2023 December 515,329.16 515,329.16 Tourist Tax NA - Naples 2023 December, November, October 1,115,566.71 1,115,566.71 Tourist Tax NA - Naples 2024 January 708,264.09 708,264.09 Tourist Tax NA - Naples 2024 February 1,315,938.29 1,315,938.29 Tourist Tax NA - Naples 2024 March 1,335,752.92 1,335,752.92 Tourist Tax 5.A.1.g Packet Pg. 21 Attachment: Tourist BOCC - Zone - Fiscal APRIL 2024 (28884 : TDT Tax Collection Report) Collier County Tax Collector - Tourist BOCC - Zone - TAX-53800 Report (Detailed Distribution Data) - Run 04/04/2024 01:58PM 3 Tourist Zone Allocation Date (Year)Allocation Date (Month)Allocated Distributed Amt Distribution Category Allocation Date NA - Naples 2024 February, January, March 3,359,955.30 3,359,955.30 Tourist Tax NA - Naples December, February, January, March, November, October 4,475,522.01 4,475,522.01 Tourist Tax CC - Collier County - Unincorporated, EC - Everglades City, IM - Immokalee, MI - Marco Island, NA - Naples Grand Total December, February, January, March, November, October 25,764,296.04 25,764,296.04 Tourist Tax 5.A.1.g Packet Pg. 22 Attachment: Tourist BOCC - Zone - Fiscal APRIL 2024 (28884 : TDT Tax Collection Report) 05/21/2024 EXECUTIVE SUMMARY Recommendation to approve Tourist Development Tax Fund 1105 funding in the amount of $350,000 for maintenance of the Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project, the necessary budget amendment and make a finding that this expenditure promotes tourism. ___________________________________________________________________________________ OBJECTIVE: To approve the City of Marco Island’s request for funding for maintenance of the Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project. CONSIDERATIONS: The Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration project is a City of Marco Island project designed to restore and protect a valuable ecosystem which includes recreational assets and tourist attractions. The project in its entirety is located on public beach and wetland areas designated as Critical Wildlife Area by the State of Florida and can only be accessed by land through Collier County Tigertail Beach Park at the south part of the system. The project is in the public interest providing environmental, social and economic benefits and storm protection. The Tigertail Lagoon and Sand Dollar Island ecosystem is a protected natural preserve and a Critical Wildlife Area that provides valuable habitat for a variety of birds, sea turtles, manatees, and seagrasses. Tigertail Lagoon and Sand Dollar Island are also valuable Marco Island recreational resources for residents and tourists for birding, fishing, kayaking, paddle boarding, kitesurfing, and, on the northern half, boating. The ecosystem is accessed by the public via Collier County’s Tigertail Beach Park at the southern end of the lagoon and via boat at the northern end of the lagoon. Tigertail Beach is one of 510 points on the Great Florida Birding and Wildlife Trail and is considered one of the best all-around birding spots in southwest Florida. Reader’s Digest recently named this area as one of the “15 Best Beaches in Florida Locals Want to Keep Secret.” The County Park is one of only three public beach access points on Marco Island and receives over 200,000 visitors annually. It has a relatively large public parking area, playground, and bathrooms. A shuttle bus runs from some hotels to the park. Private, rental, and commercial tourist boats access the lagoon from its northern entrance. The Tigertail Lagoon and Sand Dollar Island system was impacted by Hurricane Irma in 2017 and was evolving toward closure when it was further impacted by Hurricane Ian in September 2022. The City of Marco Island and Collier County funded the initial ecosystem restoration project in 2022 -2023 which included restoration of the collapsing part of Sand Dollar Island and lagoon with approximately 500,000 cubic yards of sand sourced from shoaling areas within the system and authorized nearshore borrow areas. The project also restored wetland areas and tidal flow to the south part of Tigertail Lagoon, improving water quality and maintaining environmental habitats and recreational benefits. The City of Marco conducts all the necessary project management, biological and physical monitoring, and maintenance required for permit compliance. The proposed maintenance in this application is part of the ecosystem restoration maintenance plan to recycle sand from the authorized sand trap borrow area at the tip of Sand Dollar Island and place the sand to restore the beach berm in vulnerable areas on the west part of the constructed beach berm. The limited sand recycling is planned for approximately 40,000 cubic yards at a 2-year cycle to maintain the integrity of the constructed berm. This work will be completed using mechanical equipment outside of bird and sea turtle nesting seasons. A Tourist Development Tax Funding Agreement between the County and the City of Marco Island will be necessary to allow the County to reimburse the City of Marco for eligible project expenditures. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee (CAC) on May 9, 2024 (6-0), and will be presented to the Tourist Development Council (TDC) on May 21, 2024. 7.A.1 Packet Pg. 23 05/21/2024 LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG STAFF RECOMMENDATION: Collier County’s Coastal Zone staff has reviewed and supports the request as it pertains to the maintenance of the flow channel to Tigertail Lagoon. FISCAL IMPACT: Funding in the amount of $350,000.00 will be requested and budgeted for Fiscal Year 2025 within the TDC Beach Renourishment Fund (1105), Tigertail Lagoon Project (90007). The source of funding is the Tourist Development Tax. RECOMMENDATION: To approve Tourist Development Tax Fund 1105 funding in the amount of $350,000 for maintenance of the Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project, authorize the necessary budget amendment and make a finding that this expenditure promotes tourism. Prepared By: Andrew Miller, Coastal Zone Management Justin Martin, Public Works Director, City of Marco Island ATTACHMENT(S) 1. Cat A Application Marco Island Tigertail Sand Dollar Maintenance-revised (PDF) 7.A.1 Packet Pg. 24 05/21/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.1 Doc ID: 28697 Item Summary: Recommendation to approve Tourist Development Tax Fund 1105 funding in the amount of $350,000 for maintenance of the Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project, the necessary budget amendment and make a finding that this expenditure promotes tourism. Meeting Date: 05/21/2024 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Maria Becerra 04/23/2024 2:12 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 04/23/2024 2:12 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 05/09/2024 10:22 AM Tourism John Melleky Tourism Review Completed 05/10/2024 2:41 PM Tourism Sandra Rios Tourism Review Completed 05/10/2024 2:46 PM Office of Management and Budget Christopher Johnson OMB Completed 05/13/2024 9:44 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 05/13/2024 1:57 PM Tourism Jay Tusa Tourism Director Review Completed 05/14/2024 11:43 AM County Attorney's Office Colleen Greene Attorney Review Completed 05/14/2024 11:58 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 05/14/2024 4:38 PM County Manager's Office Ed Finn Deputy County Manager Completed 05/16/2024 5:30 PM Tourist Development Council Paul Beirnes Meeting Pending 05/21/2024 9:00 AM 7.A.1 Packet Pg. 25 P a g e | 1 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Fiscal Year 25 Project Tigertail Lagoon -Sand Dollar Island Ecosystem Maintenance, Marco Island ___________________________ 1. Name and Address of Project Sponsor Organization: City of Marco Island 50 Bald Eagle Drive Marco Island, FL 34145 2. Contact Person, Title and Phone Number: Jusin Martin, PE., Director of Public Works, 239-389-5184 3. Organization's Chief Official and Title: Michael McNees, City Manager Jared Grifoni, City Council Chairman 4. Details of Project-Description and Location: The Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration project is a City of Marco Island project designed to restore and protect a valuable ecosystem which includes recreational assets and tourist attractions. The project in its entirety is located on public beach and wetland areas designated as Critical Wildlife Area by the State of Florida and can only be accessed by land through Collier County Tigertail Beach Park at the south part of the system. The project is in the public interest providing environmental, s ocial and economic benefits and storm protection. The Tigertail Lagoon and Sand Dollar Island ecosystem is a protected natural preserve and a Critical Wildlife Area that provides valuable habitat for a variety of birds, sea turtles, manatees, and seagrasses. Tigertail Lagoon and Sand Dollar Island are also valuable Marco Island recreational resources for residents and tourists for birding, fishing, kayaking, paddl e boarding, kitesurfing, and, on the northern half, boating. The ecosystem is accessed by the public via Collier County’s Tigertail Beach Park at the southern end of the lagoon and via boat at the northern end of the lagoon. Tigertail Beach is one of 510 points on the Great Florida Birding and Wildlife Trail and is considered one of the best all -around birding spots in southwest Florida. Reader’s Digest recently named this area as one of the “15 Best Beaches in Florida Locals Want to Keep Secret.” The County Park is one of only three public beach access points on Marco Island and receives over 200,000 visitors annually. It has a relatively large public parking area, playground, and bathrooms. A shuttle bus runs from some hotels to the park. Private, rental, and commercial tourist boats 7.A.1.a Packet Pg. 26 Attachment: Cat A Application Marco Island Tigertail Sand Dollar Maintenance-revised (28697 : Recommendation to approve Tourist P a g e | 2 access the lagoon from its northern entrance. The Tigertail Lagoon and Sand Dollar Island system was impacted by Hurricane Irma in 2017 and was evolving toward closure when it was further impacted by Hurricane Ian in September 2022. The City of Marco Island and Collier County funded the initial ecosystem restoration project in 2022 -2023 which included restoration of the collapsing part of Sand Dollar Island and lagoon with approximately 500,000 cubic yards of sand sourced from shoaling areas within the system and authorized nearshore borrow areas. The project also restored wetland areas and tidal flow to the south part of Tigertail Lagoon, improving water quality and maintaining environmental habitats and recreational benefits. The Cit y of Marco conducts all the necessary project management, biological and physical monitoring , and maintenance required for permit compliance. The proposed maintenance in this application is part of the ecosystem restoration maintenance plan to recycle sand from the authorized sand trap borrow area at the tip of Sand Dollar Island and place the sand to restore the beach berm in vulnerable areas on the west part of the constructed beach berm. The limited sand recycling is planned for approximately 40,000 cubic yards at a 2-year cycle to maintain the integrity of the constructed berm . This work will be completed using mechanical equipment outside of bird and sea turtle nesting seasons. 5. Estimated project start date: November 2024 6. Estimated project duration: 1 -2 months 7. Total TDC Tax Funds Requested : $350,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (x ) No ( ) 7.A.1.a Packet Pg. 27 Attachment: Cat A Application Marco Island Tigertail Sand Dollar Maintenance-revised (28697 : Recommendation to approve Tourist P a g e | 3 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Fiscal Year 25 Project____ Tigertail Lagoon-Sand Dollar Island Ecosystem Maintenance, Marco Island PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $350,000 City/Taxing District Share $186,000 State of Florida Share 0 Federal Share 0 TOTAL $536,000 PROJECT EXPENSES 2024-2025 Annual environmental monitoring, surveying, project $186,000 management and permit compliance maintenance 2024-2025 operational maintenance to maintain flow channel & beach berm and limit spit growth to the north • Construction cost $300,000 • Engineering and environmental support $50,000 TDC Funds requested - $350,000 MILESTONES 1. Annual monitoring survey and biological monitoring June-September 2024 2. Construction plans and technical specifications May 2024 3. Project procurement and contractor selection August 2024 4. Project construction November 2024-Jan 2025 5. Project completion and permit compliance reporting February 2025 7.A.1.a Packet Pg. 28 Attachment: Cat A Application Marco Island Tigertail Sand Dollar Maintenance-revised (28697 : Recommendation to approve Tourist 05/21/2024 EXECUTIVE SUMMARY Recommendation to approve a Tourist Development Council Grant request from the City of Naples for professional services provided by Adept Public Relations, LLC, for a Tourism Impact Study for the Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project in the amount of $44,879.00, and make a finding that this expenditure promotes tourism. OBJECTIVE: To obtain approval of a City of Naples Tourist Development Council (TDC) Fund (1105/195) Grant requests for FY 2023-2024 in the amount of $44,879.00. CONSIDERATIONS: In accordance with a Florida Department of Environmental Protection (FDEP) directive to remove stormwater outfall pipes from the Naples beaches, the City has designed, permitted, and awarded a Contract Manager at Risk (CMAR) contract for the Beach Outfall Stormwater project that improves water quality, flood protection, and the City's resiliency to climate change. After significant planning, design, and engineering, work on the City's beach outfall removal project is planned to begin in 2024. Stormwater quality will be improved beyond the State's minimum standards through a state-of-the-art stormwater treatment train. Clean stormwater will then be pumped 1,000 feet offshore via new pump stations. The Beach Outfall project will replace the existing gravity flow system with a mechanical pumping system that will include two (2) pump stations with water quality features and backup emergency generators that will pump treated stormwater 1,500 feet into the Gulf of Mexico thereby eliminating the need for the eight (8) existing beach outfall pipes. This project exceeds FDEP's directive to improve stormwater quality, reduce beach erosion, protect environmental species, and remove large, unsightly, and obstructive stormwater pipes from the beautiful beaches of Naples. The City of Naples seeks to obtain TDC grant funding to supplement local and State funding for the project’s projected total cost of $32,622,945. Since the project is a capital improvement, in order to be eligible for TDC funding, Section 125.0104(5)(a)(6)(e), Fla. Stat., requires that “an independent professional analysis, performed at the expense of the county tourist development council, demonstrates the positive impact of the infrastructure project on tourist-related businesses in the county”. The City has procured professional consulting services from Adept Public Relation, LLC to perform the study in accordance with the City’s procurement policies. This item seeks approval for the reimbursement of TDC funding in the amount of $44,879.00 to perform the study. FISCAL IMPACT: Funding in the amount of $44,879.00, is available within the Tourist Development Council Beach Renourishment Fund (1105), County/Naples Beach Project (90527). The source of funds is the Tourist Development Tax. GROWTH MANAGEMENT IMPACT: This project is in accordance with the Conservation and Coastal Management element of the County’s Growth Management Plan. ADVISORY BOARD RECOMMENDATIONS: This item will be presented to the Tourist Development Council (TDC) on May 21, 2024. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a Tourist Development Council Grant request from the City of Naples for professional services provided by Adept Public Relations, LLC, for a Tourism Impact Study for the Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project in the amount of $44,879.00, and make a finding that this expenditure promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division 7.A.2 Packet Pg. 29 05/21/2024 ATTACHMENT(S) 1. 2024 Category A Agreement City of Naples Stormwater (PDF) 2. Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (PDF) 7.A.2 Packet Pg. 30 05/21/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.2 Doc ID: 28908 Item Summary: Recommendation to approve a Tourist Development Council Grant request from the City of Naples for professional services provided by Adept Public Relations, LLC, for a Tourism Impact Study for the Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project in the amount of $44,879.00, and make a finding that this expenditure promotes tourism. Meeting Date: 05/21/2024 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Maria Becerra 05/14/2024 4:59 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 05/14/2024 4:59 PM Approved By: Review: Tourism John Melleky Tourism Division Completed 05/15/2024 8:42 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 05/15/2024 10:48 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 05/15/2024 11:16 AM Tourism Sandra Rios Tourism Review Completed 05/15/2024 4:25 PM Tourism John Melleky Tourism Review Completed 05/15/2024 4:26 PM Office of Management and Budget Christopher Johnson OMB Completed 05/15/2024 5:17 PM Tourism Jay Tusa Tourism Director Review Completed 05/16/2024 9:28 AM County Attorney's Office Colleen Greene Attorney Review Completed 05/16/2024 9:43 AM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 05/16/2024 8:24 AM County Manager's Office Ed Finn Deputy County Manager Completed 05/16/2024 7:30 PM Tourist Development Council Paul Beirnes Meeting Pending 05/21/2024 9:00 AM 7.A.2 Packet Pg. 31 FY 2023-2024 TOURIST DEVELOPMENT TAX GRANT AGREEMENT BETWEEN COLLIER COUNTY AND THE CITY OF NAPLES PUBLIC FACILITIES THIS AGREEMENT is made and entered into this ___ day of _______________, 2024, by and between the City of Naples, ("GRANTEE") and Collier County, a political subdivision of the State of Florida, ("COUNTY"). RECITALS: WHEREAS, CITY has submitted a written request dated April 29, 2024 for Tourist Development Tax Funds in the amount of forty-four thousand eight hundred and seventy-nine dollars ($44,879) to fund an independent professional analysis to determine whether the proposed outfall removal project demonstrates a positive impact on tourist-related businesses in the county as described in the City’s request incorporated as Exhibit “A,” to this Agreement; and WHEREAS, the proposed Project for analysis the City’s Stormwater Outfall Pipe Removal & Water Quality Project which includes removal of the eight stormwater outfall pipes on the City beaches and installation of an updated system; and WHEREAS, Section 125.0101(5)(a)6, Fla. Stat., the Local Option Tourist Development Act, provides that tourist development taxes may be used for limited types of public facilities if certain statutory criteria are met; and WHEREAS, the Coastal Advisory Committee and the Tourist Development Council have reviewed the City’s April 29, 2024 request and made recommendations to approve funding the proposed independent analysis and have also made findings that these expenditures promote tourism; and 7.A.2.a Packet Pg. 32 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant [19-CZM-00264/1634518/1] 2 WHEREAS, the Board of County Commissioners desires to fund the proposed independent analysis with Tourist Development Tax and finds that these expenditures promote tourism. NOW, THEREFORE, BASED UPON THE MUTUAL COVENANTS AND PREMISES PROVIDED HEREIN AND OTHER VALUABLE CONSIDERATION, IT IS MUTUALLY AGREED AS FOLLOWS: 1. SCOPE OF WORK. GRANTEE prepared a detailed request outlining the independent study to be accomplished, along with a project budget, as part of the grant process, attached as Exhibit "A." GRANTEE shall provide the project activity outlined in the City’s request within the budgeted amounts provided. GRANTEE shall not be reimbursed for any expenditures not included in the request nor be reimbursed for amounts in excess of those requested unless an amendment to this Agreement is entered into by GRANTEE and COUNTY. 2. PAYMENT AND REIMBURSEMENT. The aggregate maximum reimbursement under this Agreement shall be $44,879. GRANTEE shall be paid in accordance with the fiscal procedures of COUNTY upon submittal of an invoice and upon verification that the services described in the invoice are completed or that goods have been received. 2.1 GRANTEE shall determine that the goods and services have been properly provided and shall submit invoices to the County Manager or designee. The County Manager, or designee, shall determine that the invoice payments are authorized and the goods or services covered by such invoice have been provided or performed in accordance with such authorization. The budget for each project, attached as Exhibit "B," shall constitute authorization of the expenditure described in the invoices provided that such expenditure is made in accordance with this Agreement. 7.A.2.a Packet Pg. 33 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant [19-CZM-00264/1634518/1] 3 2.2 Each invoice submitted by GRANTEE shall be itemized in sufficient detail for audit thereof and shall be supported by copies of corresponding vendor invoices and proof of receipt of goods or performance of the services invoiced. GRANTEE shall certify in writing that all subcontractors and vendors have been paid for work and materials from previous payments received prior to receipt of any further payments. COUNTY shall not pay GRANTEE until the Clerk to the Board of County Commissioners pre-audits payment invoices in accordance with the law. 2.3 GRANTEE shall be paid for its actual cost not to exceed the maximum amount budgeted pursuant to the attached Exhibit "B." 3. ELIGIBLE EXPENDITURES. Only eligible expenditures described in the City’s request will be paid by COUNTY. Any expenditures paid by COUNTY which are later deemed to be ineligible expenditures shall be repaid to COUNTY within thirty (30) days of COUNTY'S written request to repay said funds. COUNTY may request repayment of funds for a period of up to one (1) year after termination of this Agreement or any extension or renewal thereof. 4. PAYMENT REQUESTS. Payment requests for interim draws and final payment must be submitted to the County in the form of the Request for Funds form attached to this Agreement as Exhibit "C." All payments are on a reimbursement basis only after proof of paid invoices are presented to the County. County may withhold any interim draw for failure to provide the interim status report, and County shall withhold final payment until receipt of the final status report or other final report acceptable to County. All invoices and requests for payment including the final payment must be received within ninety (90) days of termination of this Agreement. Any invoices and requests for payment not received in this time frame shall be returned to the Grantee and rejected for payment. 7.A.2.a Packet Pg. 34 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant [19-CZM-00264/1634518/1] 4 5. INSURANCE. GRANTEE is required to submit a Certificate of Insurance naming Collier County, and its Board of County Commissioners and the Tourist Development Council as additionally insured. The insurance coverages identified in the Certificate of Insurance shall be maintained without interruption from the date of commencement of the project until the date of completion of all the project specified in this Agreement, whichever is longer. The Certificate of Insurance shall be issued by a company licensed in the State of Florida, with a current A.M. Best Financial rating of “Class VI” or higher, and provide General Liability Insurance for no less than the following amount: Bodily Injury Liability - $300,000 each claim per person Property Damage Liability - $300,000 each claim per person Personal Injury Liability - $300,000 each claim per person Worker's Compensation and Employer's Liability – Statutory The Certificate of Insurance must be delivered to the County Manager, or designee, within ten (10) days of execution of this Agreement by COUNTY. GRANTEE shall not commence activities which are to be funded pursuant to this Agreement until COUNTY has received the Certificate of Insurance. 6. CHOICE OF VENDORS AND FAIR DEALING. GRANTEE may select vendors or subcontractors to provide services as described in Proposal. COUNTY shall not be responsible for paying vendors and shall not be involved in the selection of subcontractors or vendors. GRANTEE agrees to disclose any relationship between GRANTEE and subcontractors and/or vendors, including, but not limited to, similar or related employees, agents, officers, directors and/or shareholders. COUNTY may, in its discretion, object to the reasonableness of the expenditures and require repayment if invoices have been paid under this Agreement for 7.A.2.a Packet Pg. 35 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant [19-CZM-00264/1634518/1] 5 unreasonable expenditures. The reasonableness of the expenditures shall be based on industry standards. 7. INDEMNIFICATION. To the extent permitted by law, GRANTEE shall hold harmless and defend COUNTY, and its agents and employees, from any and all suits and actions including attorney's fees and all costs of litigation and judgments of any name and description arising out of or incidental to the performance of this Agreement or work performed thereunder. This provision shall also pertain to any claims brought against the COUNTY by any employee of the named GRANTEE, any subcontractor, or anyone directly or indirectly employed or authorized to perform work by any of them. 8. NOTICES. All notices from COUNTY to GRANTEE shall be in writing and deemed duly served if mailed by registered or certified mail to GRANTEE at the following address: Robert Middleton, Public Works Director City of Naples 295 Riverside Circle Naples, FL 34102 RMiddleton@naplesgov.com All notices from GRANTEE to COUNTY shall be in writing and deemed duly served if mailed by registered or certified mail to COUNTY at the following address: Andrew Miller, Manager Coastal Management Program 2685 S. Horseshoe Drive, Suite 103 Naples, Florida 34104 Andrew.Miller@colliercountyfl.gov GRANTEE and COUNTY may change their above mailing address at any time upon giving the other party written notification pursuant to this section. 7.A.2.a Packet Pg. 36 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant [19-CZM-00264/1634518/1] 6 9. NO PARTNERSHIP. Nothing herein contained shall be construed as creating a partnership between COUNTY and GRANTEE, or its vendor or subcontractor, or to constitute GRANTEE, or its vendor or subcontractor, as an agent or employee of COUNTY. 10. TERMINATION. COUNTY or GRANTEE may cancel this Agreement with or without cause by giving thirty (30) days advance written notice of such termination pursuant to Section 8 and specifying the effective date of termination. If COUNTY terminates this Agreement, COUNTY will pay GRANTEE for all expenditures incurred, or contractual obligations incurred with subcontractors and vendors, by GRANTEE up to the effective date of the termination so long as such expenses are eligible. 11. GENERAL ACCOUNTING. GRANTEE is required to maintain complete and accurate accounting records and keep tourism tourist development tax funds in a separate checking account. All revenue related to the Agreement should be recorded, and all expenditures must be incurred within the terms of this Agreement. 12. AVAILABILITY OF RECORDS. GRANTEE shall maintain records, books, documents, papers and financial information pertaining to work performed under this Agreement. GRANTEE agrees that COUNTY, or any of its duly authorized representatives, shall, until the expiration of three (3) years after final payment under this Agreement, have access to, and the right to examine and photocopy any pertinent books, documents, papers, and records of GRANTEE involving transactions related to this Agreement. 13. AVAILABILITY OF FUNDS: This Agreement is subject to the availability of Tourist Development Tax revenues. If for any reason tourist tax funds are not available to fund all or part of this Agreement, the COUNTY may upon written notice, at any time during the terms of this Agreement, and at its sole discretion, reduce or eliminate funding under this Agreement. 7.A.2.a Packet Pg. 37 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant [19-CZM-00264/1634518/1] 7 14. PROHIBITION OF ASSIGNMENT. GRANTEE shall not assign, convey, or transfer in whole or in part its interest in this Agreement without the prior written consent of COUNTY. 15. TERM. This Agreement shall become effective on date of Board approval and shall remain effective until sixty (60) days after completion of the Project described in Exhibit "A", but no later than September 30, 2024. 16. AMENDMENTS. This Agreement may only be amended in writing by mutual agreement of the parties and after recommendation by the Tourist Development Council if appropriate, i.e. pertaining to the expenditure of Tourist Development Tax. 17. REQUEST FOR EXTENSION. Any request for additional time to complete the Project described herein, or any request for additional Tourist Development Tax funds, must be made in writing and received by the County Manager or designee at least thirty (30) days prior to the end date of this Agreement as provided in Section 15, TERM. IN WITNESS WHEREOF, GRANTEE and COUNTY have each respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. DATED: BOARD OF COUNTY COMMISSIONERS ATTEST: COLLIER COUNTY, FLORIDA CRYSTAL Kinzel, Clerk __________________________ By:________________________________ , Deputy Clerk Chris Hall, Chairman Approved as to form and legality: _________________________ Colleen M. Greene Managing Assistant County Attorney 7.A.2.a Packet Pg. 38 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant ATTEST: _____________________________ , City Clerk Approved as to form and legal sufficiency: _____________________________ , City Attorney (corporate seal) CITY OF NAPLES By: _________________________________ Theresa Heitmann, Mayor 7.A.2.a Packet Pg. 39 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant [19-CZM-00264/1634518/1] EXHIBIT “B” BUDGET – CITY OF NAPLES PUBLIC FACILITIES Professional tourism impact study $44,879 TDC Total: $44,879 7.A.2.a Packet Pg. 40 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant [19-CZM-00264/1634518/1] EXHIBIT “C” REQUEST FOR FUNDS COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL EVENT NAME__________________________________________________________ ORGANIZATION_______________________________________________________ ADDRESS______________________________________________________________ CONTACT PERSON______________________TELEPHONE ( )______________ REQUEST PERIOD FROM_______________ TO_______________________ REQUEST# _____________ ( ) INTERIM REPORT ( ) FINAL REPORT TOTAL CONTRACT AMOUNT $_____________________ EXPENSE BUDGET REIMBURSEMENT REQUESTED _________________ ________ _____________________________ _________________ ________ _____________________________ _________________ ________ _____________________________ TOTALS ________ _____________________________ NOTE: Reimbursement of funds must stay within the confines of the Project Expenses outlined in your request. Copies of paid invoices, cancelled checks, tear sheets, printed samples or other backup information to substantiate payment must accompany request for funds. The following will not be accepted for payments: statements in place of invoices; checks or invoices not dated; tear sheets without date, company or organizations name. A tear sheet is required for each ad for each day or month of publication. A proof of an ad will not be accepted. Each additional request for payment subsequent to the first request, Grantee is required to submit verification in writing that all subcontractors and vendors have been paid for work and materials previously performed or received prior to receipt of any further payments. If project budget has specific categories with set dollar limits, the Grantee is required to include a spreadsheet to show which category each invoice is being paid from and total of category before payment can be made to Grantee. Organizations receiving funding should take into consideration that it will take a maximum of 45 days for the County to process a check. Furnishing false information may constitute a violation of applicable State and Federal laws. CERTIFICATION OF FINANCIAL OFFICER: I certify that the above information is correct based on our official accounting system and records, consistently applied and maintained and that the cost shown have been made for the purpose of and in accordance with, the terms of the contract. The funds requested are for reimbursement of actual cost made during this time period. SIGNATURE TITLE_____________________ 7.A.2.a Packet Pg. 41 Attachment: 2024 Category A Agreement City of Naples Stormwater (28908 : Recommendation to approve a Tourist Development Council Grant City of Naples PUBLIC WORKS DEPARTMENT TELEPHONE (239) 213-5000 ● FACSIMILE (239) 213-5010 295 RIVERSIDE CIRCLE ● NAPLES, FLORIDA 34102 Ethics above all else ... Service to others before self ... Quality in all that we do. 04/29/2024 Amy Patterson, County Manager Collier County Government Center Office of the County Manager 3299 Tamiami Trail East Naples, FL 34112 RE: Category “A” Grant Application – Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project Dear Ms. Patterson The City of Naples is currently experiencing various challenges with the stormwater management system in the Drainage Basin II area. The existing infrastructure is outdated and directly affects the city’s flood resiliency, beach preservation, and water quality. There are eight (8) aging beach outfalls that discharge untreated stormwater into the Gulf of Mexico that the City will be removing as part of this project. The outfalls are close to the end of their life expectancy and are aesthetically unpleasing. Our proposed solution involves removing these unsightly and environmentally detrimental outfalls and replacing them with an updated system that will consolidate stormwater discharge through two (2) underground, offshore extensions. We will also install a pump station and an advanced stormwater treatment system designed to remove contaminates before releasing into the Gulf of Mexico which will significantly reduce the impact on our marine ecosystems. This project will not only improve water quality but enhance the visual appeal of our beaches, making them more attractive to tourists. We anticipate a substantial aesthetic enhancement of the beachfront, which will, in turn, boost tourist-related commerce. The City is submitting the Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project for review by the Tourist Development Council (TDC) in accordance with FS 125.0104(5)(a)6 and requesting TDC funds for a professional tourism impact study to demonstrate the project’s tourism benefits. This analysis is a crucial step required for further consideration of TDC funding. Consistent with the attached quote dated April 17th, 2024, from Adept Public Relations, LLC our funding request is $44,879.00. Allocating TDC funding for this project is an investment in both the infrastructure and the tourism industry. The Naples Beach Restoration and Water Quality Improvements Project will have positive effects through increased visitor satisfaction, an enhanced beach experience, and the sustained 7.A.2.b Packet Pg. 42 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Ethics above all else... Service to others before self... Quality in all that we do. appeal of Naples as a top tourist destination. We are hopeful that the TDC will support and authorize funding for this project. Sincerely, Robert Middleton Public Works Director Public Works Department City of Naples 295 Riverside Circle Naples, FL 34102 CC Colleen Greene Ed Finn Dan Rodriguez Sandra Rios Michelle Pirre Jay Tusa John Melleky Andrew Miller Jay Boodheshwar Gary Young Miguel Flores 7.A.2.b Packet Pg. 43 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project 1. Name and Address of Project Sponsor Organization: City of Naples 735 8th Street South Naples, Florida 34102 2. Contact Person, Title and Phone Number: Name: Bob Middleton, Public Works Director Address: 295 Riverside Circle Naples, Florida 34102 Phone: 239.213.5003 3. Organization’s Chief Official and Title: Jay Boodheshwar, City Manager 4. Details of Project- Description and Location: In accordance with FDEP's directive to remove stormwater outfall pipes from the Naples beaches, the City has designed, permitted, and awarded a Contract Manager at Risk (CMAR) contract for the Beach Outfall Stormwater project that improves water quality, flood protection, and the City's resiliency to climate change. After significant planning, design, and engineering, work on the City's beach outfall removal project is planned to begin in 2024. Stormwater quality will be improved beyond the State's minimum standards through a state-of-the-art stormwater treatment train. Clean stormwater will then be pumped 1,000 feet offshore via new pump stations. The Beach Outfall project will replace the existing gravity flow system with a mechanical pumping system that will include two (2) pump stations with water quality features and backup emergency generators that will pump treated stormwater 1,500 feet into the Gulf of Mexico thereby eliminating the need for the eight (8) existing beach outfall pipes. This project exceeds FDEP's directive to improve stormwater quality, reduce beach erosion, protect environmental species, and remove large, unsightly, and obstructive stormwater pipes from the beautiful beaches of Naples. On June 21, 2023, the City entered into a Construction Manager at Risk (CMAR) agreement with a contractor to provide an initial phase of the CMAR to provide a Guaranteed Maximum Price (GMP) then move to the construction phase. The GPM came back at $86 million which does not include the $11 million expenditures made to date including $4.4 million directly attributable to the beach outfall removal, beach protection, and water quality aspect of the project. TheDRAFT 7.A.2.b Packet Pg. 44 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development $4.4 spent to date coupled with $28.2 included in the pending GMP results in an estimated $32.6 million applicable to the beach outfall removal, beach protection, and water quality aspect of the project. The City has obtained $25 million from the State Legislature during the 2024 legislative session as a Line-Item Appropriation awaiting the Governor’s approval. It would be reasonable to prorate the portion of the State’s funding to this portion of the overall project, resulting in an allocation of the State’s pending $25 million award of 38% or $9.5 million for the applicable portion of the project consistent with this TDC request. The project budget below includes only the portions of the project that are required to remove the eight (8) existing beach outfall pipes, as directed by the FDEP. They are the north and south pump stations and emergency generators, the horizontal directional drilled outfall pipes from the pump stations that are 1,500 into the Gulf, and the removal of the eight (8) beach outfall pipes. The City respectfully requests consideration for $10 million in TDC funding for this portion of the overall project. As you know, pristine and safe beaches are critical to the economy of Collier County, as is clean water. The recent incidents with Red Tide are events we hope this project will help to minimize in the future, leading to a more robust tourism economy and appreciating property values which are so critical to funding high-quality services provided by the City and County to our residents. Documents available are the Executive Summaries of the Consultant’s Water Quality reports. Location: Gulf Shore Boulevard North between 2nd Avenue South and Oleander Drive located in the city limits of Naples. 5. Estimated project start date:July 1, 2024 6. Estimated project duration:24 Months 7. Total TDC Tax Funds Requested:$10,000,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X )DRAFT7.A.2.b Packet Pg. 45 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Collier County Tourist Development Council Category “A” Grant Application (Page 2) Naples Gulf of Mexico Beach Stormwater Outfall Pipe Removal & Water Quality Project PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 10,000,000 City/Taxing District Share $ 13,122,945 (this portion of project) State of Florida Share $ 9,500,000 (prorated) Federal Share $0 TOTAL $32,622,945 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) North and South Pump Stations & Generators $22,482,984 Removal of 8 existing beach outfall pipes $223,805 Directional Drill new Outfall pipes $9,916,156 __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 32,622,945 I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. _______________________________________________ Signature of Sponsor Organization’s Chief Official Date Jay Boodheshwar Digitally signed by Jay Boodheshwar Date: 2024.03.20 17:37:34 -04'00'DRAFT7.A.2.b Packet Pg. 46 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development REQUEST FOR QUOTE Tourism Impact Study -Naples Beach Restoration &Water Quality Improvements Project Napels,FL 34102 April 17,2024 The City of Naples is requesting this quote for an independent professional tourism impact study.The study will analyze how the Naples Beach Restoration &Water Quality Improvements Project and how its North and South Basin Outfalls removal process will drastically enhance the beach aesthetically along the entire project area with particular focus on tourist related businesses like the Naples Beach Hotel among other businesses and how the project will impact tourism related business.This study is a requirement of Florida Statute 125.0104(5)(a)(6.)(e.)for the potential grant agreement between the City and the Collier County Tourism Development Council.If this quote is accepted the report will be due within 21 days of your receipt of purchase order.The deliverable will be in a written report format with one (1)original and two (2)flash drives containing a PDF copy. TOTAL LUMP SUM QUOTE AMOUNT $44,879.00 Total in Words:Fourty-Four Thousand Eight Hundred Seventy-Nine Dollars and No Cents Please email quotes to Miguel Florez by Friday,April,19 at 2:00 P.M.at mflores@naplesgov.com. Please forward any questions via email to: Miguel Flores,Project Manager Public Works Department,City of Naples 295 Riverside Circle |Naples,FL 34102 mflores@naplesgov.com |Office:239-213-5004 Company Name:ADEPT PUBLIC RELATIONS,LLC Address:5300 POWERLINE ROAD,SUITE 207 FORT LAUDERDALE,FL 33309 Contact Name:DANA POLLITT,PRESIDENT Email:dana@adept.co Telephone:954-769-1533 office Mobile:954-937-9403 Signature:_______________________Date:April 17,2024 7.A.2.b Packet Pg. 47 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Naples Beach Restoration & WQ Improvement Project SFWMD ERP Attachment 7 – Water Quality Page 1 Civil, Coastal and Environmental Engineering H:\Projects_USA\Naples - Outfalls_Phase 3\Permits\NPS\SFWMD\ERP\2022.08.01_ERP Resubmittal\7_Water Quality\NPS WQ_Executive Summary_2022.11.11.docx NAPLES BEACH RESTORATION & WATER QUALITY IMPROVEMENT PROJECT NORTH BASIN II ATTACHMENT 7: WATER QUALITY Executive Summary The Water Quality components of this project will replace the aging, gravity-based system and result in significant improvements to stormwater conveyance to a pump station and prevent water staging in drainage structures and swales. A key feature of the Project includes a water quality best management practice (“BMP”) treatment train, consisting of strategically placed, individual stormwater BMPs to maximize pollutant removal. Water quality treatment BMPs were identified and modelled for the efficacy of multiple BMPs in series using the State of Florida methodology and water quality data for the existing stormwater flows and lake system determined from City’s monitoring program (2016-2017). The Trains model was applied to quantify the reductions in total suspended solids (TSS), Total Nitrogen (TN) and Total Phosphorus (TP). The removal rates are based upon FDEP guidance and site-specific data for the identified BMP’s. They were calculated by simulating the drainage discharge through BMPs and the north pipe network to the north pump station. The performance of stormwater BMPs is commonly expressed in removal efficiency (%), and the BMP treatment train components are presented in Figure 1. Figure 1: Treatment Trains 7.A.2.b Packet Pg. 48 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Naples Beach Restoration & WQ Improvement Project SFWMD ERP Attachment 7 – Water Quality Page 2 Civil, Coastal and Environmental Engineering H:\Projects_USA\Naples - Outfalls_Phase 3\Permits\NPS\SFWMD\ERP\2022.08.01_ERP Resubmittal\7_Water Quality\NPS WQ_Executive Summary_2022.11.11.docx Within this BMP treatment train, reductions to TSS of 67%, TN of 68% and TP of 76% are anticipated. With these reductions, final discharge concentrations from the pump station are expected to be significantly improved from the pre-project beach outfall discharge conditions. See Figure 2 for an overview of the system’s expected percent removals and discharge levels. Figure 2: Modelled Removal Rates Working collaboratively with SFWMD, FDEP and the City of Naples, water quality goals were identified and analyzed to ensure significant reductions to existing pollutant discharge loads to the Gulf. Monitoring to assess performance for removal of TSS, TN and TP both upstream, at the pump station and in the diffuser mixing zone, is proposed to occur for three years following 7.A.2.b Packet Pg. 49 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Naples Beach Restoration & WQ Improvement Project SFWMD ERP Attachment 7 – Water Quality Page 3 Civil, Coastal and Environmental Engineering H:\Projects_USA\Naples - Outfalls_Phase 3\Permits\NPS\SFWMD\ERP\2022.08.01_ERP Resubmittal\7_Water Quality\NPS WQ_Executive Summary_2022.11.11.docx construction of the Project. • FDEP standards of performance set goals of 50% to 80% reduction in pollutant loads for new developments. • Currently, the Water Management District requires minimum removal of 50% of TSS with a target reduction of 80%. • TSS in Basins 2 through 4 are not predicted to meet the removal target; however, treatment at the Naples Beach Hotel and Golf Club is excluded. The Golf Club’s Lake system is expected to increase removal above the target reduction of 80%. • Discussions with the Water Management District during the District’s permitting process recommended a reduction of 50% of nutrient (TN and TP) loads. Nitrogen and phosphorus loadings in North Basin II are estimated to be reduced by approximately 68% and 76% for existing TN and TP concentrations respectively. High bacteria levels are due to stagnant water staging within the existing system providing an environment for increased bacteria growth. The Project improvements will result in continuous positive flow to the pump station preventing stagnation and reducing bacteria load. Further, saltwater and sunlight prevents reproduction of some bacteria. Approximately 2hrs following discharge into a sunny, saline environment, 90% of the bacteria is expected to be inoculated and unable to reproduce. Post-construction bacteria sampling is proposed to occur on a monthly basis, and the proposed standard is the 20% threshold value for exceedance in any 2-year period equal to 130 CFU/100mL. Over a two-year period, no more than 4 samples may result in bacteria concentrations greater than 130 CFU/100mL. Summary of Goals Project success will be measured by comparing the post-project loads at the edge of the mixing zone to the pre-project baseline and background contaminant loads in the Gulf. Water quality monitoring will begin immediately post-construction to measure the systems’ performance and success in achieving the water quality goals over a 3-year post-construction period. Post- construction monitoring will occur at two locations including (1) at the edge of the mixing zone in the Gulf and (2) at the pump station including immediately before the screening chamber and immediately prior to discharge after the wet well of the pump station. The City’s comprehensive pre- and post-construction monitoring will allow for adjustments to BMPs and the hydraulic system through the monitoring and management program, including improvements to the swales and lake system weir elevations. Post-construction monitoring of nutrients, total suspended sediments and bacteria sampling sites recommended include: at the Pump Station’s (PS) wet well; upstream discharge points in the North System trunk line (before stormwater enters the PS); and offshore at the discharge site (in the mixing zone). The water 7.A.2.b Packet Pg. 50 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Naples Beach Restoration & WQ Improvement Project SFWMD ERP Attachment 7 – Water Quality Page 4 Civil, Coastal and Environmental Engineering H:\Projects_USA\Naples - Outfalls_Phase 3\Permits\NPS\SFWMD\ERP\2022.08.01_ERP Resubmittal\7_Water Quality\NPS WQ_Executive Summary_2022.11.11.docx quality evaluation and report (ECE, May and November 2022) serves as the technical basis for development of the Water Quality Monitoring and Adaptive Management Plan which will receive community input and direction from the City Council. 7.A.2.b Packet Pg. 51 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Erickson Consulting Engineers, Inc. Naples Beach Restoration & Water Quality Improvement Project Basin II South - Water Quality Improvements Executive Summary Page 1 of 4 C:\Users\karyn.ERICKSON\Desktop\SPS WQ_Executive Summary_2022.09.08.docx Executive Summary Erickson Consulting Engineers, Inc. (ECE) was contracted to assess and integrate water quality improvement technologies into the Naples Beach Restoration and Water Quality Improvement Project – Basin II South (“The Project”). The Project will replace the aging, gravity-based system and result in significant improvements to stormwater conveyance to a pump station and prevent water staging in drainage structures and swales. The Project removes existing stormwater infrastructure along Gulf Shore Boulevard between 2nd Avenue South and South Gulf Drive and installs curb inlets, stormwater BMPs, and connecting stormwater pipes. A key component of the Project includes a water quality best management practice (“BMP”) treatment train, consisting of strategically placed, individual stormwater BMPs to maximize pollutant removal. Water quality treatment BMPs were identified and modelled for the efficacy of multiple BMPs in series using the State of Florida methodology and water quality data for the existing stormwater flows and lake system determined from City’s monitoring program (2016 and 2021). The Trains model was applied to quantify the reductions in total suspended solids (TSS), Total Nitrogen (TN) and Total Phosphorus (TP) removal rates based upon FDEP guidance and site-specific data for the identified BMP’s. The performance of stormwater BMPs is commonly expressed in removal efficiency (%), and the BMP treatment train components are presented in Figure 1. Removal rates were calculated by simulating the drainage discharge to the lake system and the south pipe network to the south pump station for pollutant loading (Figure 2). The total volume of water reaching the pump station based upon the hydraulic model is 68% Lake System and 32% South System. Within this BMP treatment train, reductions to TSS of 83%, TN of 51% and TP of 55% are anticipated. With these reductions, final discharge concentrations from the pump station are expected to be significantly improved from the pre-project beach outfall discharge conditions. Working collaboratively with SFWMD, FDEP and the City of Naples, water quality goals were identified and analyzed to ensure significant reductions to existing pollutant discharge loads to the Gulf. Monitoring to assess performance for removal of TSS, TN and TP both upstream, at the pump station and in the diffuser mixing zone, is proposed to occur for three years following construction of the Project. • FDEP standards of performance set goals of 50% to 80% reduction in post-development pollutant loads for new developments. Currently, the Water Management District requires minimum removal of 50% of TSS with a target reduction of 80%. TSS in Basins 5,6, 8, 9 and 10 are predicted to meet the TSS criteria; with Basin 7 TSS system expected 7.A.2.b Packet Pg. 52 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Erickson Consulting Engineers, Inc. Naples Beach Restoration & Water Quality Improvement Project Basin II South - Water Quality Improvements Executive Summary Page 2 of 4 C:\Users\karyn.ERICKSON\Desktop\SPS WQ_Executive Summary_2022.09.08.docx to require higher levels of BMP’s reduction. The combined Lake and South System removal rate (83%) is expected to meet the optimized FDEP target. • Discussions with the Water Management District during the District’s permitting process recommended a reduction of 50% of nutrient (TN and TP) loads. Nitrogen and phosphorus loadings in Basin II are estimated to be reduced by approximately 51% and 55% for existing TN and TP concentrations respectively. Figure 1: Treatment Trains Existing high bacteria levels are due to stagnant water staging within the existing system providing an environment for high bacteria growth. The Project improvements will result in continuous positive flow from the Lakes and the South System (4th Avenue N to 2nd Avenue S) to the pump station preventing stagnation and reducing bacteria load. Further, saltwater and sunlight prevents reproduction of some bacteria. Approximately 2hrs following discharge into a 7.A.2.b Packet Pg. 53 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Erickson Consulting Engineers, Inc. Naples Beach Restoration & Water Quality Improvement Project Basin II South - Water Quality Improvements Executive Summary Page 3 of 4 C:\Users\karyn.ERICKSON\Desktop\SPS WQ_Executive Summary_2022.09.08.docx sunny, saline environment, 90% of the bacteria is expected to be inoculated and unable to reproduce. Post-construction bacteria sampling is proposed to occur on a monthly basis, and the proposed standard is the 20% threshold value for exceedance in any 2-year period equal to 130 CFU/100mL. Over a two-year period, no more than 4 samples may result in bacteria concentrations greater than 130 CFU/100mL. Figure 2: Modelled Removal Rates Summary of Goals Project success will be measured comparing (1) the post project loads at the edge of the mixing zone to the pre-project baseline, and (2) the post-project loads at the edge of the mixing zone to the background contaminant loads in the Gulf. Post-construction water quality monitoring will begin immediately post-construction to measure the systems’ performance and success in achieving the water quality goals over a 3-year post-construction period. Post-construction monitoring at two locations including (a) at the edge of the mixing zone in the Gulf and (b) at the pump station including immediately before the screening chamber and immediately prior to discharge after the wet well of the pump station. The City’s comprehensive pre- and post-construction monitoring will be analyzed to determine adjustments to improve the water quality and allow for adjustments to BMPs and the hydraulic system through the monitoring and management program, including by improvements to the swales and lake system weir elevations. The data and measurements of improvements to water 7.A.2.b Packet Pg. 54 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Erickson Consulting Engineers, Inc. Naples Beach Restoration & Water Quality Improvement Project Basin II South - Water Quality Improvements Executive Summary Page 4 of 4 C:\Users\karyn.ERICKSON\Desktop\SPS WQ_Executive Summary_2022.09.08.docx quality for Basin II will provide for future adjustments to achieve the City’s water quality objectives and commitments. Post-construction monitoring of nutrients, total suspended sediments and bacteria sampling sites recommended include: at the Pump Station’s (PS) wet well; upstream discharge points at Alligator Lake and the South System trunk line (before stormwater enters the PS); and offshore at the discharge site (in the mixing zone). The water quality evaluation and report (ECE, May 2022) serves as the technical basis for development of the Water Quality Monitoring and Adaptive Management Plan which will receive community input and direction from the City Council. 7.A.2.b Packet Pg. 55 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development Stormwater Outfalls on Naples BeachOutfalls: North Basin #2, #3, #4, South Basin #6, #7, #8, #9, #10 (City-8)MOORlttGS BAY AP1.£S GOU' & BEACH CL _..:.~~_2LJ.-t-..... -~OUTFAU 112 NOR DOUBLE 30" PVC OUTrALL#3/ SI GLE 18" PVC OUTF LliJ<IJ $IN 16" PVC \ UTFALL 11 10 SI ell 18' VC OUTFALLll 8 SINGLE 18'" PVC 001.FOF ICO 7.A.2.bPacket Pg. 56Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Naples Beach Outfalls 7.A.2.b Packet Pg. 57 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development 7.A.2.b Packet Pg. 58 Attachment: Beach Outfall Stormwater Project - TDC Request_04-29-2025_FINAL (28908 : Recommendation to approve a Tourist Development 05/21/2024 EXECUTIVE SUMMARY Recommendation to award Request for Proposal (“RFP”) No. 23-8180, “Tourism Fulfillment Services,” to Paralegal Consultants, LLC d/b/a Prism Consulting for $54,000 plus reimbursable expenditures, and make a finding that the related expenditure promotes tourism. _____________________________________________________________________________________ OBJECTIVE: To obtain warehouse and fulfillment services to store and send out promotional materials for the Tourism Division. CONSIDERATIONS: The Tourism Division utilizes warehouse and fulfillment services to store and send out promotional materials. A total of 50,000 guides are produced each year. Guides are shipped in bulk throughout the United States and Canada and to various locations including Florida rest stops, AAA offices, and RSW Airport. Individuals can also request a guide through the website; those are mailed weekly from the fulfillment center. On November 6, 2023, the Procurement Services Division issued RFP No. 23-8180, Tourism Fulfillment Services. The County received the following three proposals by the December 20, 2023, submission deadline. Respondents: Company Name City County State Final Ranking Responsive/Responsibl e Paralegal Consultants, LLC d/b/a Prism Consulting Naples Collier FL 1 Yes/Yes Ewize Marketing 4 U d/b/a Van Dee Fulfillment Ft. Lauderdal e Broward FL 2 Yes/Yes Agape Venture on line Ave Maria Collier FL 3 Yes/Yes A selection committee met on January 12, 2024, and after reviewing the proposals and deliberating, the committee scored the proposals and ranked the firms as listed above. Procurement staff reviewed the Selection Committee’s evaluation notes, scoring and ranking. Staff’s review indicated that the selection Committee needed additional information to sufficiently rank the vendors. On February 2, 2024, the Selection Committee reconvened and short-listed all three vendors to move on to step 2, oral presentations. On February 23, 2024, the Selection Committee reconvened for step 2, oral presentations, and final ranking. The firms were ranked, and a final ranking was determined as listed above. On April 11, 2024, the Tourism Division and Procurement Services Division met with the top-ranked firm to negotiate the contract. The company was previously used for the visitor center liaison services through RFQ between February 2020 and August 2023, with a cost per month of $1,250. The selection committee recommends that the Board award the RFP and the attached agreement to the top-ranked firm, Paralegal Consultants, LLC d/b/a Prism Consulting. The recommended award to Paralegal Consultants, LLC d/b/a Prism Consulting is for a three-year term, with the option for the parties to renew the agreement for two additional one-year renewal terms. Paralegal Consultants has been doing business in Florida since 2017 and the d/b/a Prism Consulting since 2020. FISCAL IMPACT: Funding in the amount of $54,000 plus reimbursable expenditures for postage for the new Fulfillment Services and Warehouse contract is included in the FY24 Tourism Division budget within the Tourist 7.B Packet Pg. 59 05/21/2024 Development Tax supported Tourism Promotion Fund (1101). Funding for the FY25 will be included in the annual Tourism Division marketing budget request. ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Council at its meeting on May 21, 2024. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. RECOMMENDATION: To award Request for Proposal (“RFP”) No. 23-8180, “Tourism Fulfillment Services,” to Paralegal Consultants, LLC d/b/a Prism Consulting for $54,000 plus reimbursable expenditures, and make a finding that the related expenditure promotes tourism. Prepared By: John Melleky, Art and Culture Manager, Tourism Division ATTACHMENT(S) 1. 23-8180 Agreement - Paralegal Consultants LLC (PDF) 2. 23-8180 NORA (PDF) 3. Proposal - Paralegal Consultants dba Prism Consulting (PDF) 4. 23-8180 Solicitation pdf (PDF) 7.B Packet Pg. 60 05/21/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 28814 Item Summary: Recommendation to award Request for Proposal (“RFP”) No. 23-8180, “Tourism Fulfillment Services,” to Paralegal Consultants, LLC d/b/a Prism Consulting for $54,000 plus reimbursable expenditures, and make a finding that the related expenditure promotes tourism. Meeting Date: 05/21/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 05/08/2024 9:59 AM Submitted by: Title: – Tourism Name: Jay Tusa 05/08/2024 9:59 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 05/08/2024 10:00 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 05/10/2024 5:27 PM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 05/13/2024 9:43 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 05/13/2024 2:07 PM Office of Management and Budget Christopher Johnson OMB Completed 05/14/2024 9:11 AM Tourism Sandra Rios Tourism Review Completed 05/14/2024 9:25 AM Tourism John Melleky Tourism Review Completed 05/14/2024 11:57 AM County Attorney's Office Colleen Greene Attorney Review Completed 05/14/2024 11:58 AM Tourism Jay Tusa Tourism Director Review Completed 05/14/2024 1:25 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 05/14/2024 4:34 PM County Manager's Office Ed Finn Deputy County Manager Completed 05/16/2024 5:35 PM Tourist Development Council Paul Beirnes Meeting Pending 05/21/2024 9:00 AM 7.B Packet Pg. 61 7.B.aPacket Pg. 62Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 63Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 64Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 65Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 66Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 67Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 68Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 69Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 70Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 71Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 72Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 73Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 74Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 75Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 76Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 77Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 78Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 79Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 80Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) 7.B.aPacket Pg. 81Attachment: 23-8180 Agreement - Paralegal Consultants LLC (28814 : Fulfillment Services for the Tourism Division) Notice of Recommended Award Solicitation: 23-8180 Title: Tourism Fulfillment Services Due Date and Time: December 20, 2023, at 3:00 PM EST Respondents: Company Name City County State Final Ranking Responsive/Responsible Paralegal Consultants, LLC d/b/a Prism Consulting Naples Collier FL 1 Yes/Yes Ewize Marketing 4 U LLC d/b/a Van Dee Fulfillment Fort Lauderdale Broward FL 2 Yes/Yes Agape Venture on line Ave Maria Collier FL 3 Yes/Yes Utilized Local Vendor Preference: Yes No Recommended Vendor(s) For Award: On November 6, 2023, the Procurement Services Division released notices of Request for Proposal NO. 24- 8180 for Tourism Fulfillment Services. Two thousand three hundred seventy (2,370) vendors were notified, and thirty-one (31) vendors viewed the solicitation information. The Solicitation was extended for an additional two (2) weeks. Staff performed additional vendor outreach, and three (3) proposals were received by the December 20, 2023, due date. Staff reviewed the proposals received and found all three (3) firms to be responsive and responsible. The Selection Committee convened on January 12, 2024, and as described in step 1 of the solicitation documents, scored each of the proposals and ranked the firms. Procurement staff reviewed the Selection C notes, scoring and ranking. review indicated that the selection Committee needed additional information to sufficiently rank the vendors. On February 2, 2024, the Selection Committee reconvened and short listed all three vendors to move on to step 2 oral presentations. On February 23, 2024, the Selection Committee reconvened for step 2, oral presentations, and final ranking. The firms were ranked as follows: Paralegal Consultant, LLC d/b/a Prism Consulting ranked as 1 Ewize Marketing 4 U LLC d/b/a Van Dee Fulfillment ranked as 2 Agape Venture on Line ranked as 3 Staff is recommending award to the top-ranked firm, Paralegal Consultants, LLC d/b/a Prism Consulting. Contract Driven Purchase Order Driven Required Signatures 7.B.b Packet Pg. 82 Attachment: 23-8180 NORA (28814 : Fulfillment Services for the Tourism Division) Project Manager: Procurement Strategist: Procurement Services Director: __________________________________ _________________ Sandra Herrera Date 7.B.b Packet Pg. 83 Attachment: 23-8180 NORA (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 84 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 2080 24th Avenue NE Naples, FL 34120 (239) 986-4237 (p) valerie@prismconsultingfl.com Criteria 2 – Certified Woman and/or Minority Business Enterprise Please see attached certifications from: (1)State of Florida, Office of Supplier Diversity (Woman-Owned Business) (2)State of Florida, Department of Transportation (DBE certification) 7.B.c Packet Pg. 85 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) Florida Unified Certification Program Disadvantaged Business Enterprise (DBE) Certificate of Eligibility PARALEGAL CONSULTANTS LLC MEETS THE REQUIREMENTS OF 49 CFR, PART 26 APPROVED NAICS CODES: 541199, 541611, 561110, 561920 Samuel Febres (Sammy) DBE & Small Business Development Manager Florida Department of Transportation 7.B.cPacket Pg. 86Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) PLEASE NOTE: THOUGH DBE CERTIFICATION DOES NOT EXPIRE, TO KEEP DBE STATUS, YOU NEED TO FILE A NO CHANGE DECLARATION AND COMPLETE BUSINESS TAX RETURN FORMS YEARLY; ON THE ANNIVERSARY OF YOUR CERTIFICATION. ANNIVERSARY DATE – Annually on 06/18 The Florida Department of Transportation (Department) has certified, PARALEGAL CONSULTANTS LLC under the Florida’s Unified Certification Program (UCP) as a Disadvantaged Business Enterprise (DBE), in accordance with Title 49 Part 26, Code of Federal Regulations (CFR). DBE Certification does not expire. It is contingent upon the firm maintaining eligibility annually through this office. We will notify Owners of their responsibilities in advance of the anniversary date. We have listed the firm in the Florida's DBE Certification Directory, found at the following link: https://fdotxwp02.dot.state.fl.us/EqualOpportunityOfficeBusinessDirectory Prime contractors and consultants must verify the firm's DBE certification status, and identify eligible work area(s) through the Directory. The Department makes available DBE Support Service Providers, offering managerial and technical assistance at no cost. Contact us at (850) 414-4747 or via email DBECert.Help@dot.state.fl.us with your questions or concerns. Thank you. Samuel Febres (Sammy) DBE & Small Business Development Manager Equal Opportunity Office 7.B.cPacket Pg. 87Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 88 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 2080 24th Avenue NE Naples, FL 34120 (239) 986-4237 (p) valerie@prismconsultingfl.com Criteria 3 – Business Plan • Include with the Business Plan or as an attachment, a copy of a report as an example of work product. This should be for one of the projects listed as a reference. See attached example of ordering page from website that will provide real-time inventory levels as well as ordering history. Monthly reports are also available upon request to track ordering requests and shipments. (Since the entire inventory of products to be offered is not available in the bid documents, this example is provided as a singular choice). • Storage Solutions – Description of storage systems, inventory management, and tracking systems to ensure efficient storage and retrieval. Storage repository will be provided in a 24-hour gated, secured location. Inventory management will be provided via website using advanced ordering platform that will provide inventory levels in real-time to assist with reordering decisions. Bureau of Tourism staff will also have the ability to email/text/call/online chat with live contact person to process urgent requests. • Order Fulfillment Process – A step by step break down of how orders will be received, processed, and shipped. Information on order picking methods, quality control procedures, and packing options. Orders can be submitted online via dedicated website as well as online chat/email/text/telephone with live contact person. Order processing will be dependent upon specific items requested (e.g., visitor guides, promotional materials, etc.) and method of delivery selected by Bureau of Tourism staff. By way of example, if a shipment of visitor guides is submitted, the requested number of boxes will be processed, labeled, and shipped via UPS or FedEx same day with tracking information supplied to requesting staff member. • Technology and Software – Mention the use of any advanced technology, such as warehouse management software of automated picking systems. The integration of your online platform with the Tourism Division’s website for seamless order processing. 7.B.c Packet Pg. 89 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) Criteria 3 – Business Plan Re: Tourism Fulfillment Services Solicitation No. 23-8180 Page 2 Prism Consulting will provide exclusive website access to the Bureau of Tourism for purposes of order processing. Two examples of the backend system in place for receiving orders is attached to this business plan. The actual website launch will be provided once all inventory items are entered into the online system. Bureau of Tourism employees will have the ability to interact with Prism Consulting in real time via online chat option as well as contact forms via email, SMS text, and via telephone. Prism Consulting will provide live, real-time contact assistance in their office (not contracted or offshore). Inventory reports can be provided upon request and, if needed, Prism Consulting can periodically send reorder reminders to ensure that inventory levels remain consistent with the Bureau of Tourism’s objectives. Prism Consulting provided drop ship services under its prior contract with the Bureau of Tourism (contract ended in July 2023). Under the prior contract, Prism Consulting was required to work with the third-party fulfillment center located in Ft. Lauderdale. At times, there were delays in having items shipped due to the fulfillment center’s other customer obligations. Prism Consulting will provide dedicated fulfillment staff to process all orders submitted by Bureau of Tourism. This dedicated staff member will be assigned to handle all Bureau of Tourism orders exclusively and will also be available for local delivery, if needed. 7.B.c Packet Pg. 90 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 12/17/23, 11:29 AM Shop – Strategic Solutions, LLC https://www.strategicsolutionsfl.com/shop/1/2 Strategic Solutions, LLC Home / Shop Shop Showing the single result Default sorting 2022 English Visitor Guide C2019-52120 Read more Cart My account Shop 7.B.c Packet Pg. 91 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 12/17/23, 12:26 PM Stock Central ‹ Strategic Solutions, LLC — WordPress https://www.strategicsolutionsfl.com/wp-admin/admin.php?page=atum-stock-central 1/1 Export DataScreen OptionsHelpStock Central SHOW UNCONTROLLED A LL (1)IN S TOCK (0)OUT OF STOCK (0)BACKORDER (0)RESTOC Bulk actions...All categori…All product typ…Extra filters... Product Details Product Name  2022 English Visitor... TOTALS Product Name  Bulk actions... ATUM HELP US TO IMPROVE! 🙏If you like ATUM please leave us a ★★★★★ rating. Huge thanks in advance! 1 item Search...Search In 1 item Dashboard Jetpack Posts Media Pages Comments Feedback WooCommerce Products Smart Manager Analytics ATUM Inventory Marketing Appearance Plugins Users Tools Settings Tidio Chat Collapse menu Dashboard Stock Central Purchase Orders Inbound Stock Suppliers Inventory Logs Settings Add-ons 7.B.c Packet Pg. 92 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 2080 24th Avenue NE Naples, FL 34120 (239) 986-4237 (p) valerie@prismconsultingfl.com Criteria 4 – Cost of Services to the County SERVICES TO BE PROVIDED COST Tourism Fulfillment services including, but are not limited to: • preparing, distributing and storing tourism literature, and specialty items; • maintaining list of items mailed and distributed; • provide shipment of essential items to trade shows as assigned by the Division or the CVB; • other needs as they arise in the course of the contract $54,000.00/year Cost of principals and staff (including subcontractors, if used) Included Local delivery services (designated counties) Included Prism Consulting has an existing contract with UPS, FedEx, and USPS for bulk shipping. For each shipment requested, Prism Consulting will pre-screen the specifications with each shipping carrier to obtain the most cost-effective solution for the Bureau of Tourism. Prism Consulting will utilize shipping materials that will allow for shipment consolidations (i.e., shrink wrapping, pallet shipping, etc.) that will also provide the greatest cost value for delivery. In the event of local delivery requests in the Southwest Florida region, items will be transported to the location by Prism Consulting. Specifically, local delivery will be provided to the following locations: • Lee County • Collier County • Hendry County • Charlotte County • Glades County • Palm Beach County • Broward County • Miami-Dade County • Monroe County 7.B.c Packet Pg. 93 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 2080 24th Avenue NE Naples, FL 34120 (239) 986-4237 (p) valerie@prismconsultingfl.com Criteria 5 – Experience, Capacity and Specialized Experience of the Firm • Provide information that documents your firm’s and subcontractors’ qualifications to produce the required deliverable, including staffing plans, employee roles, abilities, number of years of experience in providing the required services, and successful experience in working with one another on previous projects. o Attach resumes of any sub-vendors and attach letters of intent from stated sub-vendors must be included in submission. As mentioned in other criteria responses submitted herein, Prism Consulting will provide dedicated staff to fulfill all requests from the Bureau of Tourism related to this contract. Specifically, the following persons will be assigned to assist with all orders: Valerie Nowottnick – Primary Contact/Contract Manager John Nowottnick, Jr. – Warehouse Contact/Inventory Manager Tony Rhoden – Fulfillment/Orders Processing Each team member has been working with Prism Consulting for at least five (5) years and is familiar with the scope and mission of the company. Prism Consulting has been successfully working with Collier County for over three (3) years in different contracts. We are confident that the Bureau of Tourism will attest as to our past performance on the “Visitor Information Center Liaison Services” contract that we were awarded in 2020. • Provide a brief narrative of the vendor’s understanding of the overall intent of this RFP as well as the methods to be used to provide the required services. Identify any issues or concerns of significance. Provide evidence of customer service experience, storage and inventory operation, mail operation and reporting capabilities. Our understanding of the overall intent of this RFP is to ascertain sufficient information to make an educated decision in selecting the fulfillment contractor that provides the most cost-efficient services to the Bureau of Tourism. The primary objective of this RFP is to determine the most qualified firm while also ensuring that the selected contractor is capable of performing the required services. 7.B.c Packet Pg. 94 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) Criteria 5 – Experience, Capacity and Specialized Experience of the Firm Re: Tourism Fulfillment Services Solicitation No. 23-8180 Page 2 To that end, Prism Consulting is offering to provide the following services in compliance with the RFP requirements: • Secured storage of promotional materials; • Online ordering capabilities for all promotional materials; • Dedicated staff to process fulfillment requests; • Local delivery to locations, as needed; • Additional services as requested during the contract term with the scope and capabilities of Prism Consulting. • Provide information on the projects completed by the Proposer that best represent projects of similar size, scope and complexity of this project using form provided in Form 5. Proposers may include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of the Proposer on relevant project work. Prism Consulting acknowledges that Collier County is requesting a minimum of three (3) references for past performance on projects of similar scope and nature. Prism Consulting cannot provide that information as this project is the first bid on which it has submitted a proposal for this scope of work. Nevertheless, Prism Consulting adequately performed on the “Visitor Information Center Liaison Services” contract that was awarded in 2020. Under that contract, Prism Consulting was responsible for traveling to various visitor center locations within Collier County for purposes of delivering, stocking, and maintaining sufficient levels of the visitor guides. At the beginning of that contract, Prism Consulting met with then-Executive Director, Jack Wert, along with representatives from most of the actual centers designated in the contract documents. As the contract progressed, Valerie Nowottnick (primary contact), was successful in procuring additional locations to exhibit the visitor guides including the Big Cypress Visitor Center and Marco Island Executive Airport. Prism Consulting is more than capable of providing the services requested in this RFP as both a local vendor and a DBE/Woman-Owned minority contractor. A direct benefit to the Bureau of Tourism is our familiarity with the Bureau of Tourism staff, its products, and procedures pertaining to shipping, delivery, and fulfillment. 7.B.c Packet Pg. 95 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 2080 24th Avenue NE Naples, FL 34120 (239) 986-4237 (p) valerie@prismconsultingfl.com Criteria 6 – Local Vendor Preference Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. Prism Consulting qualifies for the Local Vendor Preference based on its location in Collier County. See Vendor Form 4, “Local Preference Vendor” affidavit. 7.B.c Packet Pg. 96 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 97 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 98 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 99 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 100 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 101 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 11/26/23, 8:58 AM Detail by Entity Name https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=PARALE…1/2 Document Number FEI/EIN Number Date Filed State Status Last Event Event Date Filed Event Effective Date Department of State / Division of Corporations / Search Records / Search by Entity Name / Detail by Entity Name Florida Limited Liability Company PARALEGAL CONSULTANTS, LLC Filing Information L17000129861 47-3249967 06/14/2017 FL ACTIVE LC STMNT OF RA/RO CHG 08/08/2022 NONE Principal Address 2080 24th Ave NE NAPLES, FL 34120 Changed: 03/10/2023 Mailing Address 2080 24th Ave NE NAPLES, FL 34120 Changed: 03/10/2023 Registered Agent Name & Address NOWOTTNICK, VALERIE M 2080 24th Ave NE NAPLES, FL 34120 Address Changed: 03/10/2023 Authorized Person(s) Detail Name & Address Title MGR NOWOTTNICK, VALERIE M 2080 24TH AVENUE NE NAPLES, FL 34120 D C Florida Department of State 7.B.c Packet Pg. 102 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 11/26/23, 8:58 AM Detail by Entity Name https://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail?inquirytype=EntityName&directionType=Initial&searchNameOrder=PARALE…2/2 Annual Reports Report Year Filed Date 2021 01/04/2021 2022 02/21/2022 2023 03/10/2023 Document Images 03/10/2023 -- ANNUAL REPORT View image in PDF format 08/08/2022 -- CORLCRACHG View image in PDF format 02/21/2022 -- ANNUAL REPORT View image in PDF format 01/04/2021 -- ANNUAL REPORT View image in PDF format 01/15/2020 -- ANNUAL REPORT View image in PDF format 01/20/2019 -- ANNUAL REPORT View image in PDF format 03/25/2018 -- ANNUAL REPORT View image in PDF format 06/14/2017 -- Florida Limited Liability View image in PDF format Florida Department of State, Division of Corporations 7.B.c Packet Pg. 103 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 104 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) Company ID Number: Approved by: Employer Name (Please Type or Print) Title Signature Date Department of Homeland Security – Verification Division Name (Please Type or Print) Title Signature Date Page 13 of 17 E-Verify MOU for Employers | Revision Date 06/01/13 USCIS Verification Division 10/26/2020 Valerie M Nowottnick Electronically Signed Paralegal Consultants, LLC 10/26/2020 Electronically Signed 1601637 7.B.c Packet Pg. 105 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) My Company Account My Company Prole Company Information Edit Company Information Employer Category Company Name Paralegal Consultants, LLC Doing Business As (DBA) Name Prism Consulting Company ID 1601637 Enrollment Date Oct 26, 2020 Employer Identification Number (EIN) 473249967 Unique Entity Identifier (UEI) --- DUNS Number 068233904 Total Number of Employees 1 to 4 NAICS Code 561 Sector Administrative and Support and Waste Management and Remediation Services Subsector Administrative and Support Services An official website of the United States government Here’s how you know Menu 7.B.c Packet Pg. 106 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) U.S. Department of Homeland Security U.S. Citizenship and Immigration Services Accessibility Plug-ins Site Map Employer Category None of these categories apply Edit Employer Category Company Access and MOU Company Addresses Edit Company Addresses Physical Address 2080 24th Avenue NE Naples, FL 34120 Mailing Address Same as Physical Address Hiring Sites Edit Hiring Sites Number of Sites 1 My Company is Configured to: Verify Its Own Employees Memorandum of Understanding View Current MOU 7.B.c Packet Pg. 107 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 108 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 109 Attachment: Proposal - 7.B.c Packet Pg. 110 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 2080 24th Avenue NE Naples, FL 34120 (240) 223-7293 (p) valerie@prismconsultingfl.com To : Collier County, Procurement Services Division From : Valerie M. Nowottnick, Owner Date : December 17, 2023 RE : RFP No. 23-8180 (Tourism Fulfillment Services) VENDOR CHECKLIST (1) General Bid Instructions – acknowledged and accepted via bid submission; (2) Collier County PO Terms and Conditions - acknowledged and accepted; (3) Form 1: Vendor Declaration Statement – attached; (4) Form 2: Conflict of Interest Certification – attached; (5) Proof of Status from Division of Corporations/FL Dept. of State – attached; (6) E-Verify enrollment verification (see #8 – E-Verify MOU/Company Profile) (7) Form 3: Immigration Affidavit Certification – attached; (8) E-Verify Company Profile (from E-Verify website) – attached; (9) Form 4: Certification for Claiming Status as a Local Business (w/business receipt) (10) Form 5: Reference Questionnaire – not attached/not applicable to Vendor (11) Form 6: Grant Provisions and Assurances – not attached/not applicable to Bid (12) W-9 Form – attached; (13) Insurance Requirements – acknowledged and accepted via bid submission; (14) Bid Schedule – not applicable to Bid; (15) Copies of all requested licenses and/or certifications – (see #9 – Form 4); (16) All addenda signed and attached – if not already mentioned; (17) County’s IT Technical Architecture Requirements – not applicable to Bid; (18) Any and all supplemental requirements and terms – acknowledged and accepted; 7.B.c Packet Pg. 111 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 112 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) 7.B.c Packet Pg. 113 Attachment: Proposal - Paralegal Consultants dba Prism Consulting (28814 : Fulfillment Services for the Tourism Division) COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR TOURISM FULFILLMENT SERVICES SOLICITATION NO.: 23-8180 LISA OIEN, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8935 Lisa.Oien@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. 7.B.d Packet Pg. 114 Attachment: 23-8180 Solicitation pdf (28814 : Fulfillment Services for the Tourism Division) 2 SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) NUMBER: 23-8180 PROJECT TITLE: TOURISM FULFILLMENT SERVICES LOCATION: PROCUREMENT SERVICES DIVISION, CONFERENCE ROOM A, 3295 TAMIAMI TRAIL EAST, BLDG C-2, NAPLES, FLORIDA 34112 DUE DATE: December 6, 2023, at 3:00 PM PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://www.bidsync.com/bidsync-cas/ INTRODUCTION As requested by the Tourism Division (hereinafter, the “Division”), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for Proposal (hereinafter, “RFP”) with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. Historically, the Tourism Division has spent approximately $60,000 for fulfillment mailing and storage services; however, this may not be indicative of future buying patterns. BACKGROUND The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is a part of Collier County Florida Government and is the marketing arm of the Collier County Tourist Development Council (TDC). The Collier County Tourism Division administers the work of both the TDC and the CVB. Over the years, the Tourism Division has evolved its approach to visitor engagement through the process of utilizing a Fulfillment Service to disseminate visitor information. The Fulfillment Service functions as the backbone of visitor information distribution. When requested the Fulfillment Service vendor distributes the Florida’s Paradise Coast official Visitor’s Guide, ensuring potential tourists receive the necessary materials to explore our destination. Domestically, the Tourism Division distributes approximately 36,500 visitor guides per year. Internationally, approximately 970 visitor guides are distributed per year to Canada. Beyond distributing visitor information, the Division also utilizes the Fulfillment Service to provide a storage solution for safekeeping of select invaluable tourism items and provide shipment of essential items for trade shows. To facilitate the Tourism Division’s storage needs effectively, a minimum of 8 pallets of storage space is required, with the possibility of additional storage space as needed to accommodate varying demand levels. The Tourism Division desires to contract with a company to provide Tourism Fulfillment Services. Tourism Fulfillment services include but are not limited to preparing, distributing and storing tourism literature, and specialty items, maintaining list of items mailed and distributed and provide shipment of essential items to trade shows as assigned by the Division or the CVB. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. 7.B.d Packet Pg. 115 Attachment: 23-8180 Solicitation pdf (28814 : Fulfillment Services for the Tourism Division) 3 All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. DETAILED SCOPE OF WORK As part of the Tourism Fulfillment Services, the successful vendor must provide the following: 1. All necessary labor, materials, supplies, and equipment to store tourism promotional materials, retrieve and process requests for those materials and mail, ship or deliver. 2. Monthly invoices and any applicable backup reports outlining the services provided, including, but not limited to: a. Service description b. Quantity of each service c. Unit price of each service d. Extended price of each service e. Total Invoiced Amount 3. Provide Warehouse for the storage of tourism materials. Storage area shall have adequate security measures in place to guarantee the safekeeping of the Tourism Division’s visitor information and promotional materials from break-ins, floods, fire and any other natural or unnatural disasters. 4. Business service hours between the hours of 8:00 a.m. to 5:00 p.m., Monday through Friday, excluding County-observed holidays. 5. Tourism Fulfillment Services should be provided to interested individuals within 72 business hours from the initial contact. 6. Maintain mailing lists and be able to distribute special fulfillment projects assigned by the Division or the CVB staff. 7. Possess the necessary technology and communication capabilities to effectively collaborate with other vendors in the fulfillment process, including but not limited to destinations within the US and Canada. 8. Provide recommendations to the Tourism Division on ensuring the most efficient fulfillment means to optimize the distribution process. 9. Provide a separate managed mailing code for billing postage costs. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short-listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. 1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top-ranked firm, negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations 7.B.d Packet Pg. 116 Attachment: 23-8180 Solicitation pdf (28814 : Fulfillment Services for the Tourism Division) 4 shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Certified Woman and/or Minority Business Enterprise 5 Points 3. Business Plan 20 Points 4. Cost of Services to the County 35 Points 5. Experience, Capacity and Specialized Expertise of the Firm 25 Points 6. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. ---------------------------------------------------------------------------------------------------------------------------------------------------------- Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non-responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: CERTIFIED WOMAN AND/OR MINORITY BUSINESS ENTERPRISE (5 Total Points Available) Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified Woman and/or Minority Business Enterprise. EVALUATION CRITERIA NO. 3: BUSINESS PLAN (20 Total Points Available) In this criteria, include but not limited to: • Detailed plan of approach (including major tasks and sub-tasks). • Include with the Business Plan or as an attachment, a copy of a report as an example of work product. This should be for one of the projects listed as a reference. • Storage Solutions – Description of storage systems, inventory management, and tracking systems to ensure efficient storage and retrieval. • Order Fulfillment Process – A step by step break down of how orders will be received, processed, and shipped. Information on order picking methods, quality control procedures, and packing options. • Technology and Software – Mention the use of any advanced technology, such as warehouse management software of automated picking systems. o The integration of your online platform with the Tourism Division’s website for seamless order processing. 7.B.d Packet Pg. 117 Attachment: 23-8180 Solicitation pdf (28814 : Fulfillment Services for the Tourism Division) 5 EVALUATION CRITERIA NO. 4: COST OF SERVICES TO THE COUNTY (35 Total Points Available) In this criteria, include but not limited to: • Provide the rate of each service provided at a clearly defined cost for Tourism Fulfillment Services or special projects • Provide proposed fees of principals and staff (including any sub-vendors if used) • Provide recommendation to the Tourism Division on ensuring the most efficient and cost-effective fulfillment means to optimize the distribution process. EVALUATION CRITERIA NO. 5: EXPERIENCE, CAPACITY AND SPECIALLIZED EXPERTISE OF THE FIRM (25 Total Points Available) In this criteria, include but not limited to: • Provide information that documents your firm’s and subcontractors’ qualifications to produce the required deliverable, including staffing plans, employee roles, abilities, number of years of experience in providing the required services, and successful experience in working with one another on previous projects. o Attach resumes of any sub-vendors and attach letters of intent from stated sub-vendors must be included in submission. o Attach brief resumes of all proposed project team members who will be involved in the management of the total package services, as well as the delivery of specific services. • Provide a brief narrative of the vendor’s understanding of the overall intent of this RFP as well as the methods to be used to provide the required services. Identify any issues or concerns of significance. o Provide evidence of customer service experience, storage and inventory operation, mail operation and reporting capabilities. The County requests that the vendor submits no fewer than three (3) and no more than ten (10) completed reference forms from clients during a period of the last 5 years whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the Proposer that best represent projects of similar size, scope and complexity of this project using form provided in Form 5. Proposers may include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of the Proposer on relevant project work. EVALUATION CRITERIA NO. 6: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)*** 7.B.d Packet Pg. 118 Attachment: 23-8180 Solicitation pdf (28814 : Fulfillment Services for the Tourism Division) 05/21/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A Doc ID: 28892 Item Summary: Marketing Partner Reports Meeting Date: 05/21/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 05/10/2024 2:26 PM Submitted by: Title: – Tourism Name: Jay Tusa 05/10/2024 2:26 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 05/10/2024 2:26 PM Tourism John Melleky Tourism Review Completed 05/10/2024 2:40 PM Tourism Sandra Rios Tourism Review Completed 05/10/2024 2:45 PM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 05/13/2024 8:46 AM Office of Management and Budget Christopher Johnson OMB Completed 05/13/2024 9:36 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 05/13/2024 2:21 PM County Attorney's Office Colleen Greene Attorney Review Completed 05/13/2024 3:42 PM Tourism Jay Tusa Tourism Director Review Completed 05/14/2024 10:53 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 05/14/2024 11:07 AM County Manager's Office Ed Finn Deputy County Manager Completed 05/16/2024 5:31 PM Tourist Development Council Paul Beirnes Meeting Pending 05/21/2024 9:00 AM 9.A Packet Pg. 119 Marketing Partner Reports May 2024 TDC 9.A.a Packet Pg. 120 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) MARKETING PARTNER REPORTS PART I 9.A.a Packet Pg. 121 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) RESEARCH REPORT Downs & St Germain 9.A.a Packet Pg. 122 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) March 2024 Monthly Visitor Dashboard 9.A.a Packet Pg. 123 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) TABLE OF CONTENTS 1.Monthly Snapshot: pg. 3 - 4 2.Executive Summary: pgs. 5 - 19 a)Monthly: pgs. 5 - 12 b)Fiscal Year-to-Date (FYTD): pgs. 13 - 19 3.Detailed Findings: pgs. 20 - 41 a)Pre-Visit: pgs. 20 - 27 b)Travel Party Profile: pgs. 28 - 33 c)Trip Experience: pgs. 34 - 39 d)Post-Trip Evaluation: pgs. 40 – 41 4.Destination Comparisons: pgs. 42-45 5.Industry Data: pgs. 46 - 49 PARADISECOAST.COM5 9.A.a Packet Pg. 124 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 1 MONTHLYSNAPSHOT 9.A.a Packet Pg. 125 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) MARCH 2024 | MONTHLY SNAPSHOT 7 •In March 2024, overall occupancy rate increased 0.8% compared to March 2023. •However, the average daily rate (ADR) saw a massive year-over-year jump, increasing by 30.4%, which pushed revenue per available room (RevPAR) to $388. •Average length of stay and average travel party size both increased slightly, going from 7.0 to 7.3 and from 2.9 to 3.0, respectively. •Direct spending by visitors and total economic impact of tourism increased by 10.9% and 10.8%, respectively, with nearly all of the increased being accounted for by the elevated average daily rate. •Spending in other categories such as restaurants, shopping, entertainment, and transportation saw little or no year-over-year growth, and some categories displayed slight year-over-year declines in spending. •The Midwest & the Northeast continued to be the main regions of origin for visitors to Collier County, accounting for nearly 3 in 5 visitors. International origins such as Germany, the United Kingdom, and others accounted for 11% of all visitors in March 2024. PARADISECOAST.COM 9.A.a Packet Pg. 126 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 2a EXECUTIVEMONTHLYSUMMARY 9.A.a Packet Pg. 127 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM 1.90m 1.93m 9 MARCH 2024 | VISITATION & ROOM NIGHTS 272k 263k266k 298k Mar-23 Mar-24 VISITORS266,200 ROOM NIGHTS297,800 - 2.0% from 2023 + 13.4% from 2023 VISITOR DAYS1,932,600 + 1.6% from 2023 9.A.a Packet Pg. 128 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM10 MARCH 2024 | SPENDING & ECONOMIC IMPACT1 $393m $546m $436m $605m Mar-23 Mar-24 DIRECT SPENDING$436,172,100 ECONOMIC IMPACT$604,534,500 + 10.9% from 2023 + 10.8% from 2023 1 The IMPLAN multiplier for Collier County was 1.388 for 2023 and is 1.386 in 2024. 9.A.a Packet Pg. 129 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM $404.33 $527.25 Mar-23 Mar-24 11 MARCH 2024 | OVERALL LODGING METRICS1 AVERAGE DAILY RATE$527.25OCCUPANCY RATE73.6%REVENUE PER AVAILABLE ROOM$388.06 73.0%73.6% + 0.8% from 2023 + 30.4% from 2023 + 31.5% from 2023 $295.16 $388.06 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 9.A.a Packet Pg. 130 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM $406.44 $519.19 Mar-23 Mar-24 12 MARCH 2024 | HOTEL LODGING METRICS1 AVERAGE DAILY RATE$519.19OCCUPANCY RATE76.8%REVENUE PER AVAILABLE ROOM$398.98 77.5%76.8% - 0.8% from 2023 + 27.7% from 2023 + 26.7% from 2023 $314.84 $398.98 1 Source: STR Reports 9.A.a Packet Pg. 131 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM13 MARCH | OVERALL LODGING METRICS TREND1 78.8% 45.6% 81.0%78.0%73.0%73.6% Occupancy Rate $334.32 $306.08 $383.40 $463.12 $404.10 $527.25 Average Daily Rate $263.44 $139.57 $310.55 $361.23 $300.25 $388.06 Revenue Per Available Room 2019 2020 2021 2022 2023 20241 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 9.A.a Packet Pg. 132 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM14 MARCH 2024 | VISITOR ORIGIN FLORIDA VISITORS50,800 OUT-OF-STATE VISITORS215,400 63k 19k 60k 98k 8k 24k 51k 22k 63k 91k 11k 29k 20k 40k 60k 80k 100k 120k Florida Southeast Northeast Midwest West International Mar-23 Mar-24 9.A.a Packet Pg. 133 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM15 MARCH | OVERNIGHT VISITOR ORIGIN TREND 22% 6% 29% 22% * 21% 29% 7% 30% 17% * 17% 31% 9% 34% 23% * 3% 17% 8% 31% 33% 4% 7% 14% 11% 27% 32% 5% 11%12% 10% 26% 31% 6% 15% Florida Southeast Northeast Midwest West International Mar-19 Mar-20 Mar-21 Mar-22 Mar-23 Mar-24 *Note: The “West” was not separated from “Other” before March 2022. Beginning in March 2022, “West” was added and “Other” was changed to “Other International”. 9.A.a Packet Pg. 134 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 1 6 2b EXECUTIVEFISCALYEAR-TO -DATE(FYTD)SUMMARY 9.A.a Packet Pg. 135 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM17 FYTD | VISITATION METRICS 1.31m 1.36m1.43m 1.48m FY23 FY24 FYTD VISITORS1,427,500 FYTD ROOM NIGHTS1,481,900 + 8.6% from FY23 + 8.8% from FY23 FYTD VISITOR DAYS9,317,500 8.13m 9.32m + 14.7% from FY23 9.A.a Packet Pg. 136 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM $1.38b $1.99b $1.62b $2.25b FY23 FY24 18 FYTD | SPENDING & ECONOMIC IMPACT FYTD DIRECT SPENDING$1,623,294,700 FYTD ECONOMIC IMPACT$2,251,079,000 + 18.0% from FY23 + 13.4% from FY231 1 The IMPLAN multiplier for Collier County was 1.388 for 2022 and is 1.386 in 2023. 9.A.a Packet Pg. 137 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM19 FYTD | 2019-2024 OVERALL LODGING METRICS1 61.4%60.8%55.1% 68.1%68.4%64.3% Occupancy Rate $266.95 $262.97 $290.72 $352.36 $327.43 $394.34 Average Daily Rate $163.92 $159.90 $160.05 $239.82 $223.98 $253.65 Revenue Per Available Room FY19 FY20 FY21 FY22 FY23 FY241 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 9.A.a Packet Pg. 138 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM20 FYTD | 2019-2024 VISITATION & ROOM NIGHTS1 1.444m 1.371m 1.300m 1.481m 1.314m 1.428m Visitation FY19 FY20 FY21 FY22 FY23 FY24 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 1.118m 1.165m 1.127m 1.356m 1.363m 1.482m Room Nights FY19 FY20 FY21 FY22 FY23 FY24 9.A.a Packet Pg. 139 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM21 FYTD | 2019-2024 SPENDING & ECONOMIC IMPACT1 $1.258b $1.248b $1.207b $1.617b $1.375b $1.623b Direct Spending FY19 FY20 FY21 FY22 FY23 FY24 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. $1.876b $1.861b $1.799b $2.411b $1.985b $2.251b Total Economic Impact FY19 FY20 FY21 FY22 FY23 FY24 9.A.a Packet Pg. 140 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM FYTD 2023 FYTD 2024 Percent Change (Δ%) Region # Visitors Mkt Share # Visitors Mkt Share # Visitors Mkt Share Florida 345,300 26.3%274,500 19.2%- 20.5%- 26.8% Southeast 118,600 9.0%166,400 11.7%+ 40.3%+ 29.2% Northeast 268,200 20.4%321,500 22.5%+ 19.9%+ 10.4% Midwest 380,700 29.0%408,400 28.6%+ 7.3%- 1.2% West 54,600 4.1%70,500 4.9%+ 29.1%+ 18.9% Canada 55,100 4.2%68,600 4.8%+ 24.5%+ 14.6% Europe 56,000 4.3%84,000 5.9%+ 50.0%+ 38.1% C/S America 19,800 1.5%16,400 1.2%- 17.2%- 23.8% Other 15,800 1.2%17,200 1.2%+ 8.9%+ 0.2% Total 1,314,100 100.0%1,427,500 100.0% 22 FYTD | VISITOR ORIGIN 19.2% 11.7% 22.5% 28.6% 4.9% 13.1% Florida 274,500 Southeast 166,400 Northeast 321,500 Midwest 408,400 West 70,500 International 186,200 9.A.a Packet Pg. 141 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 2 3 3a DETAILED FINDINGS: PRE-VISIT 9.A.a Packet Pg. 142 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM24 DETAILED FINDINGS | ADVERTISING RECALL1 <1% 1% 3% 3% 5% 5% 8% 8% 9% 15% 17% 19% 20% 20% 24% 43% <1% <1% 2% 2% 9% 2% 4% 8% 9% 15% 10% 7% 9% 11% 24% 54% Podcast Radio Deal-based promotion Billboard Rental agency Music streaming service TV streaming service Brochure YouTube Newspaper/magazine Cable/satellite TV Online travel reviews Website advertisement Visitor guide Online article Social media Mar-23 Mar-24 30%16%28% 12% Advertising recalled Influenced by advertising Base: % who recalled ads prior to their trip 9.A.a Packet Pg. 143 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM25 DETAILED FINDINGS | TRIP PLANNING CYCLE1 7% 6% 18% 22% 25% 13% 9% 3% 7% 11% 15% 21% 22% 21% More than 1 year 7 months - 1 year 5 - 6 months 3 - 4 months 1 - 2 months 2 - 4 weeks A week or less Mar-23 Mar-24 40 49 Days Median Trip Planning Time 9.A.a Packet Pg. 144 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM26 DETAILED FINDINGS | TRIP PLANNING SOURCES1 23% 4% <1% 1% 2% 2% 4% 4% 7% 10% 10% 12% 12% 13% 14% 14% 26% 31% 22% 5% <1% 2% 1% 1% 2% 1% 5% 5% 4% 12% 7% 11% 11% 15% 23% 44% None Other Television advertisements Printed advertisements Newspapers/magazines Deal-based promotion Collier County CVB AAA Visitor guides Booking website/app ParadiseCoast.com Vacation rental site Hotel website/app Airline website/app Trip planning website/app Social media Search engines Talked to friends Mar-23 Mar-241 Multiple responses permitted. 9.A.a Packet Pg. 145 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM27 DETAILED FINDINGS | REASONS FOR VISITING1 2% 2% 3% 3% 5% 6% 7% 7% 37% 68% 2% 7% 4% 6% 3% 5% 6% 5% 30% 62% Other Fishing trip Special event Cultural activities Business Golf/tennis trip Sporting event Special occasion Visit friends/family Vacation/getaway Mar-23 Mar-241 Multiple responses permitted. 9.A.a Packet Pg. 146 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM28 DETAILED FINDINGS | REASONS FOR CHOOSING1 48% 41% 35% 31% 23% 20% 15% 13% 12% 11% 10% 9% 7% 4% 2% 2% March-24 Beaches Friends/family live here Quiet/relaxing Previous experience Restaurants Family-friendly destination Recommendation Shopping Not crowded Quality of accommodations Meeting/event hosted here Trying something new Golf Wellness Appealing advertisements Deal/promotion 47% 30% 28% 36% 21% 11% 13% 13% 8% 8% 11% 8% 8% 3% 3% 3% March-23 1 Multiple responses permitted. 9.A.a Packet Pg. 147 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM29 DETAILED FINDINGS | DESTINATIONS CONSIDERED1 4% 1% 2% 3% 4% 3% 5% 6% 15% 69% 6% 2% 3% 5% 9% 5% 2% 7% 14% 65% Other Miami Clearwater St. Petersburg Sarasota - Bradenton West Palm Beach Ft. Lauderdale Florida Keys Fort Myers - Sanibel No other destinations Mar-23 Mar-241 Multiple responses permitted. 9.A.a Packet Pg. 148 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM 71% 11%6%5%1%1%1%<1%<1%<1%4% 75% 7%6%5%2%1%1%1%<1%<1%2% RSW MIA FLL PGD MCO SRQ PIE TPA APF PBI Other Mar-23 Mar-24 30 DETAILED FINDINGS | TRANSPORTATION 42% 57%50%48% Fly Drive 9.A.a Packet Pg. 149 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 3b DETAILED FINDINGS: TRAVEL PARTYPROFILE 9.A.a Packet Pg. 150 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM32 DETAILED FINDINGS | TRAVEL PARTY TYPE 24% 36% 24% 15% 1% 14% 41% 27% 16% 2% Solo Couple Family Friends Other Mar-23 Mar-24 9.A.a Packet Pg. 151 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM33 DETAILED FINDINGS | PREVIOUS VISITS 22% 33% 15% 30% 22% 34% 16% 28% 1st time visitor 2 – 5 times 6 – 10 times 11+ times Mar-23 Mar-24 9.A.a Packet Pg. 152 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM34 DETAILED FINDINGS | VISITOR AGES 20% 37% 23% 9% 11% 21% 32% 19% 16% 12% Over 65 50-64 35-49 25-34 18-24 Mar-23 Mar-24 51 53 Years Median Age 9.A.a Packet Pg. 153 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM35 DETAILED FINDINGS | VISITOR RACE & GENDER1 <1% <1% 2% 4% 7% 87% <1% 1% 5% 9% 9% 76% Another race/ethnicity Native/Indigenous Asian/Pacific Islander Black/African American Hispanic/Latino White/Caucasian Mar-23 Mar-24 51%49% 43% 57% Male Female 1 Of person interviewed. Females are generally more likely to agree to participate in survey research. 9.A.a Packet Pg. 154 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM36 DETAILED FINDINGS | VISITOR INCOME 23% 12% 15% 20% 18% 12% 19% 12% 16% 16% 20% 17% Over $250,000 $200,000 - $249,999 $150,000 - $199,999 $100,000 - $149,999 $75,000 - $99,999 Less than $75,000 Mar-23 Mar-24 $140,600 $148,600 Annual HHI Median Household Income 9.A.a Packet Pg. 155 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 3c DETAILED FINDINGS: TRIPEXPERIENCE 9.A.a Packet Pg. 156 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM38 DETAILED FINDINGS | TRIP CHARACTERISTICS NIGHTS STAYED7.3TRAVEL PARTY SIZE3.0 2.9 3.0 7.0 7.3 Mar-23 Mar-24 9.A.a Packet Pg. 157 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM39 DETAILED FINDINGS | TYPE OF ACCOMODATIONS 8% <1% 1% 2% 15% 22% 26% 26% 20% <1% 1% 2% 12% 20% 26% 19% Did not stay overnight Other Campground/RV Bed & Breakfast Personal condo Hotel/motel/resort Vacation rental Stayed with friends/family Mar-23 Mar-24 9.A.a Packet Pg. 158 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM40 DETAILED FINDINGS | AREAS VISITED 1% 1% 6% 7% 7% 8% 9% 11% 39% 84% 2% 3% 7% 8% 9% 11% 14% 19% 35% 90% Chokoloskee Copeland Immokalee Golden Gate Ave Maria Goodland Isles of Capri Everglades City Marco Island Naples Mar-23 Mar-24 9.A.a Packet Pg. 159 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM41 DETAILED FINDINGS | TRIP ACTIVITIES 72% 70% 50% 37% 34% 27% 26% 23% 22% 21% 16% 13% 12% 10% 8% 6% 4% 3% March-24 59% 56% 36% 33% 32% 33% 18% 26% 19% 23% 15% 9% 17% 10% 10% 4% 6% 5% March-23 Dining out Beach Visit friends/family Shopping/antiquing Water activities Active outdoor activities Bars/nightlife Nature & parks Sightseeing/touring Visit local attractions Art galleries/shows Sporting event Cultural activities Everglades tour Special event Business/meeting Spas Gambling1 Multiple responses permitted. 9.A.a Packet Pg. 160 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM42 DETAILED FINDINGS | VISITOR SPENDING $4,191 $1,447 $207 $4,981 $1,639 $226 Party Spending per Trip Visitor Spending per Trip Visitor Spending per Day Mar-23 Mar-24 9.A.a Packet Pg. 161 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 3d DETAILED FINDINGS: POST-TRIP EVALUATION 9.A.a Packet Pg. 162 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM44 DETAILED FINDINGS | POST-TRIP EVALUATIONS 2% <1% 1% 21% 76% 5% <1% <1% 23% 72% Not sure Definitely not Probably not Probably Definitely 8.7 8.8 Value for travel dollar VALUE FOR TRAVEL DOLLAR1,2 1 10-point scale where 10 is “excellent” and 1 is “poor”. 2 All visitors who gave a rating of 6 or below cited high prices as their primary reason for giving lower ratings. 4% <1% 2% 19% 75% 9% <1% 3% 19% 69% Not sure Definitely not Probably not Probably Definitely Mar-23 Mar-24 Will recommend the Naples area? Will return to the Naples area? 9.A.a Packet Pg. 163 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 4 5 4 DESTINATIONCOMPARISONS 9.A.a Packet Pg. 164 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM46 DESTINATION COMPARISONS | OCCUPANCY Occupancy Rate (%)Demand (Room Nights)Δ% in Occupancy Rate from Mar 2023 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Naples 60.2%16.7%0.0%76.9%144,457 39,929 0 184,386 -1.4%+3.3%-100.0%-0.7% Miami 66.6%12.6%4.3%83.5%1,351,256 255,083 87,485 1,693,824 +7.2%-17.2%+0.2%+2.3% Florida Keys 78.9%7.7%0.2%86.8%255,271 24,872 701 280,844 +7.4%-35.0%-32.7%+1.4% Fort Myers 59.2%12.0%7.1%78.3%210,230 42,588 25,193 278,011 +1.4%-28.5%+39.6%-2.5% Sarasota 66.8%14.4%1.4%82.6%254,677 55,085 5,418 315,179 -3.2%+9.1%+40.2%-0.7% Clearwater 72.8%11.6%0.0%84.5%204,937 32,740 0 237,677 +5.3%-29.5%0.0%-1.4% St. Petersburg 67.5%15.0%0.7%83.3%239,506 53,263 2,504 295,272 +6.8%-22.0%+16.8%+0.2% Palm Beach 62.8%15.5%2.6%80.9%372,622 91,759 15,702 480,082 +0.2%-11.9%+13.6%-2.0% Ft. Lauderdale 69.2%10.5%2.7%82.4%833,076 126,692 32,439 992,207 +3.5%-15.6%-15.3%-0.1% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. 9.A.a Packet Pg. 165 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM47 DESTINATION COMPARISONS | ROOM RATES Average Daily Rate ($)Δ% in ADR from Mar 2023 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Naples $542.27 $435.27 $0.00 $519.10 +29.8%+18.7%-100.0%+27.7% Miami $291.51 $294.74 $139.29 $284.14 -0.5%-3.2%+14.6%-0.6% Florida Keys $500.30 $418.11 $381.12 $492.72 +1.7%-2.1%+1.2%+2.1% Fort Myers $251.76 $240.78 $202.02 $245.57 -0.8%-2.5%+35.4%-0.1% Sarasota $299.25 $204.39 $194.89 $280.88 +3.3%-4.9%+33.0%+1.8% Clearwater $306.65 $236.15 $0.00 $296.94 +9.2%-0.5%0.0%+9.0% St. Petersburg $280.37 $220.45 $143.76 $268.40 -0.1%-1.5%+11.3%+0.8% Palm Beach $386.32 $347.44 $166.42 $371.70 +1.1%+5.1%+11.4%+1.9% Ft. Lauderdale $234.90 $268.07 $160.26 $236.69 -3.9%+4.3%+8.8%-2.4% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. 9.A.a Packet Pg. 166 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM48 DESTINATION COMPARISONS | ROOM REVENUE Revenue per Available Room ($)Revenue (Millions of Dollars)Δ% in RevPAR from Mar 2023 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Naples $326.69 $72.48 $0.00 $399.17 $78.335 $17.380 $0.000 $95.715 +28.0%+22.6%-100.0%+26.8% Miami $194.18 $37.06 $6.01 $237.25 $393.909 $75.184 $12.186 $481.278 +6.7%-19.9%+14.8%+1.6% Florida Keys $394.72 $32.14 $0.83 $427.69 $127.711 $10.399 $0.267 $138.377 +9.3%-36.4%-31.9%+3.6% Fort Myers $149.10 $28.89 $14.34 $192.33 $52.928 $10.254 $5.090 $68.272 +0.6%-30.3%+89.0%-2.5% Sarasota $199.83 $29.52 $2.77 $232.12 $76.213 $11.259 $1.056 $88.527 0.0%+3.8%+86.5%+1.0% Clearwater $223.36 $27.48 $0.00 $250.84 $62.844 $7.732 $0.000 $70.576 +14.9%-29.8%0.0%+7.4% St. Petersburg $189.33 $33.11 $1.01 $223.45 $67.151 $11.742 $0.360 $79.252 +6.7%-23.2%+30.1%+1.0% Palm Beach $242.66 $53.74 $4.41 $300.81 $143.952 $31.881 $2.613 $178.445 +1.3%-7.4%+26.6%-0.1% Ft. Lauderdale $162.59 $28.22 $4.32 $195.13 $195.687 $33.963 $5.199 $234.849 -0.5%-12.0%-7.8%-2.5% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. 9.A.a Packet Pg. 167 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 4 9 5 INDUSTRYDATA 9.A.a Packet Pg. 168 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM50 INDUSTRY DATA | CURRENT EMPLOYMENT January February March April May June July August September October November December 2019 31,700 32,400 32,400 31,700 30,100 28,300 27,400 27,100 26,900 28,600 31,200 31,800 2020 32,400 33,000 32,300 17,500 21,400 23,400 22,800 22,600 22,600 24,700 26,600 27,300 2021 27,600 28,300 28,700 28,700 27,900 26,900 26,100 25,800 25,800 27,700 29,400 30,100 2022 30,000 30,800 31,200 31,100 29,900 28,300 27,600 27,500 27,400 27,400 29,600 30,500 2023 31,100 31,600 32,100 31,600 30,100 28,300 27,600 27,400 27,300 29,400 31,300 32,100 2024 32,200 32,800 (P) 15,000 17,000 19,000 21,000 23,000 25,000 27,000 29,000 31,000 33,000 35,000 Monthly Direct Leisure & Hospitality EmploymentCollier County Direct Leisure and Hospitality Employment (Calendar Year)1 1 SOURCE: Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted. (P) Preliminary. 9.A.a Packet Pg. 169 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM51 INDUSTRY DATA | RSW PASSENGER TRAFFIC January February March April May June July August September October November December 2019 1,050,093 1,117,409 1,482,239 1,111,558 725,754 586,319 570,977 526,519 460,869 638,922 876,703 1,077,818 2020 1,132,103 1,241,590 861,221 53,379 143,004 237,706 256,418 231,283 255,926 417,305 500,468 648,011 2021 686,563 725,735 1,162,342 1,107,004 946,366 839,377 814,471 647,534 551,041 769,524 986,908 1,085,569 2022 1,044,816 1,149,618 1,514,046 1,221,628 836,379 663,141 671,225 620,532 515,007 432,667 812,305 862,368 2023 932,896 967,416 1,166,442 981,216 760,330 643,486 670,818 601,542 560,358 737,527 953,025 1,094,783 2024 1,108,190 1,223,761 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 RSW Total Passenger TrafficSouthwest Florida International Airport (RSW) Passenger Traffic1 1 SOURCE: Lee County Port Authority Monthly Statistics. 9.A.a Packet Pg. 170 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PARADISECOAST.COM52 INDUSTRY DATA | LICENSED RENTAL UNITS March 2024 Licensed Transient Rental Units Hotel Motel Vacation Rental Total Naples 4,600 1,270 3,107 8,977 Marco Island 1,275 121 2,070 3,466 Immokalee 0 70 104 174 Golden Gate 0 150 0 150 Everglades City 38 36 21 95 Chokoloskee 0 13 2 15 Goodland 0 5 8 13 Ave Maria 0 0 5 5 Ochopee 0 0 1 1 Total 5,913 1,665 5,318 12,8962 1 SOURCE: Florida Department of Business & Professional Regulation. 9.A.a Packet Pg. 171 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 5 3 Questions ? Contact Info: Naples, Marco Island, Everglades CVB Jay Tusa , Executive Tourism Directorjay.tusa@colliercountyfl.gov Sandra Rios, Public Relations & Communications Managersandra.rios@colliercountyfl.gov John Melleky, Arts & Culture Managerjohn.melleky@colliercountyfl.gov Downs & St. Germain Research(850) 903-3111 | contact@dsg-research.com Joseph St. Germain, Presidentjoseph@dsg-research.com James Brendle, Project Directorjames@dsg-research.com 9.A.a Packet Pg. 172 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 54 THANK YOU 9.A.a Packet Pg. 173 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) ADVERTISING REPORT Paradise Advertising & Marketing, Inc. 9.A.a Packet Pg. 174 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 2024 2024 UK & Germany Campaign Overview 9.A.a Packet Pg. 175 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) International Approach for FY24 ParadiseAdv.com GOAL: Supplement the efforts of our UK and Germany reps with a full media campaign to capture the potential of the rebounding international travel. STRATEGY: Develop plans in UK and Germany that allow us to tell our story more fully and have more presence beyond the limitations of the Brand USA programs. This will allows us to introduce UK and Germany to the ONLY Paradise Will Do brand creative. When we approach competitive targeting for each country’s campaigns, we will include an enhanced comp set of popular vacation destinations in that country. This will include Cuba, USVI, Turks & Caicos, Dominican Republic, Jamaica, Bermuda. EXECUTION: Paradise Advertising worked closely with international reps from both markets to ensure accuracy of messaging and position of the brand. Spends were lower in this initial campaign as we make our initial foray into the countries. MARKETS: UK and Germany DATES: February 26 - April 7 9.A.a Packet Pg. 176 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 5 8 Always On 1 UK Takeover 9.A.a Packet Pg. 177 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) International | UK ParadiseAdv.com The UK Campaign includes: ●Facebook/Instagram - focused on awareness and traffic to site targeted to a UK audience ●Paid Search - utilizing both competitive keyword strategy and images to increase click through ●Adara Display Campaign - reaching those searching for US beach travel ●Expedia - Targeting those in UK searching for US beaches, or have searched in the past for our enhanced comp set. ●Programmatic Out of Home - running in most affluent areas of London ●National Geographic Traveller - FP Ad in March issue Flight Dates: Feb 26 - Apr 7 Total Estimated UK Impressions: 3,107,321 Targeting: Targeted to some of the most affluent areas of London (Chelsea, Kensington, Surrey, Westminster, Clapham, West London and Camden). 9.A.a Packet Pg. 178 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) International | UK ParadiseAdv.com Targeted to some of the most affluent areas of London (Chelsea, Kensington, Surrey, Westminster, Clapham, West London and Camden). ●Programmatic Digital OOH - Will serve across a pool of units that are all billboards, train/subway stations, and billboards. Not specific units, but will run programmatically across only these unit types, targeted to our A25-64 affluents. ○Will run throughout campaign starting 2/26/2024 ○Retargeting on mobile devices those exposed to OOH units. 9.A.a Packet Pg. 179 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 6 1 Always On 2 Germany Takeover 9.A.a Packet Pg. 180 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) International | Germany ParadiseAdv.com Flight: Feb 26 - Apr 7 Total Estimated Germany Impressions: 2,025,490 Targeting: Most affluent areas in Germany - Frankfurt, Munich, Hamburg, Dusseldorf and Bonn The Germany Campaign includes: ●Facebook/Instagram - focused on awareness and traffic to site targeted to a UK audience ●Paid Search - utilizing both competitive keyword strategy and images to increase click through ●Adara Display Campaign - reaching those searching for US beach travel ●Expedia - Targeting those in DE searching for US beaches, or have searched in the past for our enhanced comp set. ●Out of Home - Programmatic Digital campaign running in most affluent cities in Germany (Frankfurt, Munich, Hamburg, Dusseldorf and Bonn). Will run across a pool of train/subway stations, bus shelters and billboards. 9.A.a Packet Pg. 181 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 63 Out of Home in Germany 9.A.a Packet Pg. 182 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) International | Results So Far ParadiseAdv.com Google Analytics show the campaigns driving more traffic to the site: ●UK up 211% YoY Jan-April 2024 vs Jan-April 2023 ○13,698 users in 2024 vs 4,406 users in 2023 ●Germany up 183% YoY Jan-April 2024 vs Jan-April 2023 ○8,022 users in 2024 vs 2,835 users in 2023 Expedia shows the following from those exposed to our ads: ●UK shows $46,300 in gross bookings just in March, for a 6.3 ROAS ○Top airport - Heathrow (Note there are no direct flights into RSW from UK, most flights go into Orlando) ○119 room nights in March ○50% booked 90+ days in advance of travel dates ●Germany shows $33,500 in gross bookings just in March, for a 10.5 ROAS ○Top airport - Frankfurt ○31 room nights in March ○Over 60% booked 90+ days in advance of travel dates 9.A.a Packet Pg. 183 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 6 5 Always On 3 What’s Next? 9.A.a Packet Pg. 184 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 66 What’s Next - Spring/Summer Campaign STRATEGY: Moving into the strong spring/summer visitation season, we have a concerted focus on families and millennial couples, as well as a Spanish language mini-campaign targeted to affluent Florida Hispanics. The tactics reach from Inspiration through to mid-funnel consideration tactics ●Complements the Always On lower-funnel tactics ●Find opportunities to engage with the audience beyond performance media MARKETS: The Spring/Summer Campaign in FY24 has a key focus on the major metro target markets in the Northeast and Midwest, and Florida residents. ●Florida: Miami-Ft Lauderdale, Tampa/St. Petersburg, Orlando, West Palm Beach ●Out of State: Chicago, New York, Boston, Detroit, Philadelphia DATES: Dates: 4/1-8/11 EXECUTION: Shoulder Season Campaign with Hyper-focus on affluent audiences, unique positioning as an elevated, coastal destination ●Affluent Millennials ●Culinary Enthusiasts ●Family Travel ●Introduction of Spanish Language advertising creative and focused media 9.A.a Packet Pg. 185 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) FY24 Spring / Summer Campaign I Overview ParadiseAdv.com The following items are covered in the media plan: ●High impact rich media mobile campaign with full screen interactive interstitial *NEW* ●Streaming with branded video unit allowing for QR code ●Leverage paid influencer opportunities with Florida and OOS creators *NEW* ●Digital Audio, music and podcasts, to reach heavier road trip traffic ●Print: ○Flamingo Magazine - FP in July Summer Adventure issue ○Garden & Gun ■integrated campaign including Year 2 of G&G event in Naples ○Bon Appetit- FP ad in March Winter Comforts Issue ○Boston Magazine - FP ad in March 2024 issue ○Explore Florida magazine inserted into the Sun Sentinel and Orlando Sentinel in May 9.A.a Packet Pg. 186 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) ParadiseAdv.com Along with the print and digital aspects of the G&G buy, we have an experiential element: The Garden & Gun reader’s average HHI is $472K, and net worth of $3M. We know this audience is important to our elevated messaging. After the success of the 2023 event, we will partner for a second year with Garden & Gun to produce the second annual special event on September 19th, in partnership with Paradise Coast. An intimate dinner experience showcasing Naples' world-class food and Southern hospitality, where guests will experience the city's fresh seafood and beautiful coastline with an outdoor cocktail hour followed by a multi-course meal prepared by a renowned local chef at one of the area's exciting venues. ●G&G works with Naples/Marco Island CVB to identify chef talent and ideal venue to host the world-class dining experience ●Chefs prepare a locally-sourced sea-to-table dinner for 60 ticketed guests Spring / Summer: Print/Integrated Campaigns Garden & Gun 9.A.a Packet Pg. 187 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 69 Thank You 9.A.a Packet Pg. 188 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Monthly Report |March 2024 2024 1 9.A.a Packet Pg. 189 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Table of Contents 1.Zartico: Visitor Summary & Insights: pgs. 4-10 2.Social Media: pgs. 11-15 3.Email: pgs. 16-19 4.Media Review: pgs. 20-29 5.Digital Media Insights: pgs. 30-39 ParadiseAdv.com 2 9.A.a Packet Pg. 190 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 3 1 Zartico Visitor Insights 9.A.a Packet Pg. 191 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Zartico:Visitor Insights |Summary ●Out of state visitors made up 60.2% of visits and 91.9% of overall spend in March 2024. In-state visitors made up 39.8% of visits and 8.1% of overall spend. Out of State visitation outperformed in-state stats for visitor spending significantly for the third consecutive month showcasing the success of peak season. ●The destination welcomed more day-trippers (54.2%) than overnight visitors (45.7%) in March. ●Chicago, IL DMA continues to rank #1 in top spending market in the destination followed by St. Paul -Minneapolis and Boston-MA keeping consistency for the past 4 months. ●Dining followed by Retail continued to be the top spending categories from visitors in the destination in March. Miami-Ft Lauderdale overnight visitors continues to rank #1 in top visitation for the month of March. Followed by Tampa-St Petersburg, FL and Orlando, FL. Chicago, IL and New York, NY were the top 2 out-of- state visitors. ●Both in-state and out of state visitors made JW Marriott Marco Island the top visited place in March followed by Mercato and The Esplanade on Marco Island. ParadiseAdv.com 9.A.a Packet Pg. 192 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Zartico: Visitor Insights | Visitor Flow and Spending ParadiseAdv.com 9.A.a Packet Pg. 193 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Zartico: Visitor Insights | Trip Type and Origin ParadiseAdv.com 9.A.a Packet Pg. 194 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Zartico:Visitor Insights |Spending and HHI ParadiseAdv.com 9.A.a Packet Pg. 195 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Zartico:Visitor Insights |Website ParadiseAdv.com 9.A.a Packet Pg. 196 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Zartico:Visitor Insights |Market Index Over Time The Market Index looks at the relationship between website traffic,destination visitation,and visitor spending from those origin markets.All data values scaled 0-100 with 100 being the top value in any category.The individual components are averaged together (simple average)to create the Index.Your home market DMA is excluded from this insight. ParadiseAdv.com 9.A.a Packet Pg. 197 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Zartico:Visitor Insights |Visitor Economy Index Over Time The Visitor Economy Index measures the year-over-year percent change across several data sources and combines them to give you a clearer view of how your destinations tourism economy is doing compared to the same month in the previous year. Anything above 0% means that month's performance is ahead of the previous year. Anything below 0% indicates that months performance is below the previous year. Data inputs include: visitor device count (Near), visitor cardholder count (Affinity), visitor cardholder spend (Affinity) monthly hotel demand or occupancy (STR) IF you subscribe, and short-term lodging revenue or ADR (AirDNA) IF you subscribe. ParadiseAdv.com 9.A.a Packet Pg. 198 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 11 2 Social Media 9.A.a Packet Pg. 199 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Social Media (Organic)-Summary ●Implemented annual content strategy across all social media platforms. ●Conducted day-to-day operations,including but not limited to content creation,content curation,and reporting/analysis,etc. ●Completed the March 2024 content calendars to be shared across social media platforms. ●Established Facebook LIVE and Instagram Story topics for Client to implement in March 2024. ●Supported Client in community management,social listening,optimization,and reporting/analysis,etc. ParadiseAdv.com 9.A.a Packet Pg. 200 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Organic Social |Facebook 58,932 Followers +548 Net Follower Growth 51.7K Engagement 1.7%Increase 4.8MM Impressions 122.5%Increase ●In March,our Facebook metrics saw an increase across all categories, a direct result of the improved content quality and optimized posting schedule. ●The top performing posts were First day of Spring,Hotel Pool Roundup,and Corkscrew Swamp. 9.A.a Packet Pg. 201 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Organic Social |Instagram 20,582 Followers +484 Net Follower Growth 2K Engagement 8.7%Increase 5MM Impressions 16.6%Increase ●In March,our Instagram metrics saw an increase across all categories,a direct result of the improved content quality and optimized posting schedule. ●The top performing posts were First day of Spring,JW Marriott Marco Island Beach Resort,and Hilton Marco Island Beach Resort. 9.A.a Packet Pg. 202 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Content Captures During the month of March we captured content for Naples St. Patrick's Day Parade and Bicyclette Cookshop. 9.A.a Packet Pg. 203 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 16 3 Email 9.A.a Packet Pg. 204 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Email |Consumer E-Scapes Topic:Dining Subject Line:Indulge in Coastal Cuisine on Florida’s Paradise Coast Most-Clicked Link:Live Beach Cam 31.45 Open Rate 7.42% CTO Rate 54,740 Recipients ParadiseAdv.com 9.A.a Packet Pg. 205 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Email |Meetings E-Scapes Subject Line:Association Planners: Discover Florida’s Paradise Coast Most-Clicked Link:Header Image 7.79% Open Rate 22.87% CTO Rate 79,491 Recipients Subscriber List 4,491 /Paid List 75.000 ParadiseAdv.com 9.A.a Packet Pg. 206 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Email |Subscribers New subscribers are collected from ParadiseCoast.com,then manually imported and organized. Unsubscribes,Hard Bounces (inactive addresses),and Spam marks are automatically removed. Note:Most months we do not receive new sign-ups for the Meetings list.A negative net change is due to unsubscribes,spam marks,and hard bounces that are often due to deactivated email addresses when a subscriber leaves their company. 4,491 Meetings List 54,740 Consumer List ParadiseAdv.com 163 Net Change (this month) -42 Net Change (this month) 9.A.a Packet Pg. 207 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 2 0 4 Media Review 9.A.a Packet Pg. 208 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media |Performance In March we had eight (8) campaigns running: Always On, Arts & Culture, Meetings, Travel Trade, Weddings, Canada, Germany, and UK campaigns. March Performance Highlights: ●Total Estimated Digital Spend: $74,825 ●Total Impressions: 4,838,422 ●Total Clicks to Site: 30,459 ●CTR: 0.63% ○As campaigns mature, the CTR is consistently increasing since January, up 23 % points from last month and more than 8x benchmark ●Total Completed Video Views: 180,936 ●VCR: 74.5% (up 11 points from last month and back over benchmark) Top performing media partners for March across all consumer campaigns: ●Wedding Trade Desk, from the Weddings Campaign, with an extremely strong 13.49% ●AKI Technologies, from the Meetings Campaign, also saw a strong CTR with 2.78% increasing even from the previous month. ●From the Always On Campaign, Expedia was the top performer, with a 0.27% CTR. ParadiseAdv.comIndustryBenchmarks:CTR:0.08%VCR: 70% 9.A.a Packet Pg. 209 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media |Creative Top Banner Creative Set(s): ●The top creative set for March across all campaigns was from the Arts & Culture campaign at a 0.38%. Top Video: ●In March, both the :30 and :15 version of If Only were running, and the :30 outperformed the shorter version, with a 81.7% VCR. ParadiseAdv.comIndustryBenchmarks:CTR:0.08%VCR: 70% 9.A.a Packet Pg. 210 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) ParadiseAdv.com Media |Meetings Performance 23 This month the Meetings Campaign performed extremely well with three media partners plus LinkedIn in-market, with the goal of driving visits to https://www.paradisecoast.com/meetings ●GroundTruth ○Geo-fencing campaign retargeting attendees of PCMA Convening Leaders Conference ●Engagement Marketing ○Retargeting banners of those who received the eblast that went out on 2/13, targeted to Financial Meeting Planners ●AKI Technologies (top performing partner) ○Personalized ads served to both c-suite decision makers, and meeting planners, at specific moments throughout their day Total Impressions: 489,659 Total Clicks to Meetings site from digital media: 11,762 Overall CTR 2.40% (up considerably from previous month and 24x benchmark) ●LinkedIn ○Total Impressions Served: 65,878 ○Total Click to site from LinkedIn: 370 ○CTR: 0.56% ○LinkedIn Platform Benchmark CTR:0.44% 9.A.a Packet Pg. 211 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) ParadiseAdv.com 24 Media |Performance by Campaign Industry Benchmarks:CTR:0.08%VCR: 70% Top Performing Campaigns in March based on CTR: ●Canada ●Meetings 9.A.a Packet Pg. 212 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) ParadiseAdv.com 25 Paid Search |Performance Google Paid Search -March 2024 Top Performing Ad Based Off CTR ●Impressions: 245,181 ●Clicks: 17,135 ●Avg. CTR: 6.99% ●Avg. CPC: $0.60 Campaigns in Market in March: ●Always On In-state ●Always On Out-of-state ●Weddings ●Stone Crab ●Meetings ●UK Campaign ●Germany Campaign ●Spanish Campaign ●Canada Campaign Top Performing CTR Campaign: Meetings FY24 with a strong CTR of 11.70% CTR Industry benchmark:4% CPC Industry benchmark:$1.35 9.A.a Packet Pg. 213 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) ParadiseAdv.com 26 Paid Search |Performance Breakdown Of PPC Campaign Performance Campaign Impressions Clicks CTR Avg.CPC Meetings 4,675 547 11.70%$1.21 Weddings 9,555 1,111 11.63%$0.60 Always On out-of-state 58,116 5,978 10.29%$0.53 Canada 4,540 397 8.74%$0.71 Stone Crab 3,179 270 8.49%$0.53 Always On in-state 44,344 3,047 6.87%$0.45 Spanish 27,472 1,884 6.86%$0.36 UK 31,043 1,998 6.44%$0.91 Germany 62,257 1,903 3.06%$0.80 CPC Industry benchmark:$1.35 I CTR Industry benchmark:4% 9.A.a Packet Pg. 214 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) ParadiseAdv.com Paid Social |Facebook/Instagram Performance 27 In March, the Always On, Weddings, Stone Crab, Arts & Culture, UK, and Germany campaigns continued to run. In addition to these six campaigns, the Canada campaign was also launched mid- March (3/18/24). We are still seeing very strong metrics across the board, with all campaigns exceeding the industry benchmark CTR of 0.9%. We also saw more than 8.3 million impressions this month. We will continue to monitor for optimization opportunities. Results: ●Impressions: 8,398,451 ●Post Engagements: 262,020 ●Clicks: 63,255 ●CTR○Always On:3.42% ■21% increase over February ○Weddings: 4.60% ■10% decrease from February ○Stone Crab: 8.03% ■40% increase over February ○Arts & Culture: 6.68% ■0.15% increase over February ○UK: 3.12% ■1% increase over February ○Germany: 3.78% ■28% increase over February○Canada: 4.25% *Travel industry benchmark:0.9% Top Performing Posts Awareness Impressions:1,232,158 Traffic Clicks:7,702 9.A.a Packet Pg. 215 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Paid Social |Pinterest Performance Top Performing Evergreen Creative: In March, both the Evergreen Always On and Weddings campaigns continued to run. With metrics being slightly down Month-over-Month, we recommend refreshing Creative for both campaigns.Top performing Creative remained the same this month. We will continue to monitor for optimization opportunities. Results: ●Impressions: 558,583 ●Clicks: 6,279 ●Evergreen CTR: 0.71% ○16% decrease over February ●Weddings CTR: 1.86% ○9% decrease over February * Benchmark: 0.3% Top Performing Weddings Creative: ParadiseAdv.com 9.A.a Packet Pg. 216 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Digital Media ROAS | March ParadiseAdv.com From those exposed to digital advertising in March: ●Adara Impact shows $195,610 in hotel revenue. ●Expedia shows $1,359,200 in hotel and vacation rental revenue. ●Total Revenue from those exposed to digital advertising in March = $1,554,810 ●We spent $74,825 in digital advertising in March March ROAS =20.8X Return on Ad Spend 9.A.a Packet Pg. 217 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 3 0 Digital Media Insights* 9.A.a Packet Pg. 218 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Expedia |Economic Impact &Insights,US Domestic In March we had four (4) Expedia campaigns running: US domestic in our Always On Campaign, then also Canada, UK, and Germany. We will break out each on a separate slide. Below and on the following pages are the March results, from those exposed to Florida’s Paradise Coast advertising on Expedia (Expedia, VRBO, and Hotels.com). In March, Expedia Group showed the following results from those exposed to our advertising: ●The advertising directly drove 2,852 room nights (881 hotel room nights and 1,971 vacation rental nights) for a total gross bookings of $1.2M. VR room nights were up considerably from Feb. ●The largest share of bookings came from VRBO ($864,000) with Expedia second ($256K)) ●That $1.2M in gross bookings made for a 129.2 Return on Ad Spend ●428 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $259. Both of these metrics -number of tickets and average price, are down slightly from February. Because the top flight markets are similar in March from the previous month, the lower avg price indicates flight costs decreasing slightly. ●The largest percentage (36%) booked within the week before travel, with only 15% booking farther out. This is a trend towards more last minute bookings than we saw earlier in Q1. ParadiseAdv.com 9.A.a Packet Pg. 219 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Expedia |Economic Impact &Insights,US Domestic Flights booked on Expedia from those exposed to advertising Boston moved up to the top this month in both number of tickets and gross flight bookings. We see both our Winter takeover markets on the list (Chicago and Cleveland). ParadiseAdv.com 9.A.a Packet Pg. 220 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Expedia |Economic Impact &Insights,Canada The Canada campaign started later in the month, on 3/19, so the numbers here are results from less than 2 weeks in- market. The Canada campaign ran on Expedia and VRBO.ca. In March, Expedia Group showed the following results from those exposed to our advertising in Ontario: ●The advertising directly drove 126 room nights (37 hotel room nights and 89 vacation rental nights) for a total gross bookings of $79K. ●The largest share of bookings came from VRBO ($52,000) with Expedia second ($27K) ●That $$79K in gross bookings made for a 33.9 Return on Ad Spend ●69 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $321, with most bookings out of Toronto Pearson. ●The largest percentage (28%) booked 90 days prior to travel, indicating a potential for strong Canadian visitation this summer. ParadiseAdv.com 9.A.a Packet Pg. 221 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Expedia |Economic Impact &Insights,UK The UK campaign started on 2/28, so this is the first full month of reporting from the UK, and our first campaign with Expedia to UK residents. The UK campaign ran on Expedia and HomeAway, which is UK’s version of VRBO. In March, Expedia Group showed the following results from those exposed to our advertising: ●The advertising directly drove 119 room nights (9 hotel room nights and 110 vacation rental nights) for a total gross bookings of $46,300. ●The largest share of bookings came from HomeAway ($42,000). ●That $46K in gross bookings made for a 6.3 Return on Ad Spend. ●3 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $799. ●All flights showing were from Heathrow. ●Fifty percent (50%) booked 90+ days from travel dates. ParadiseAdv.com 9.A.a Packet Pg. 222 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) ParadiseAdv.com Expedia |Economic Impact &Insights,Germany The Germany campaign started on 2/29, so this is the first full month of reporting from Germany and our first campaign with Expedia to German residents. The Germany campaign ran on Expedia and fewo.direkt.de which is Germany’s version of VRBO. In March, Expedia Group showed the following results from those in Germany exposed to our advertising: ●The advertising directly drove 31 room nights (16 hotel and 15 VR nights) for a total gross bookings of $33,900. ●The largest share of bookings came from Expedia. ●That $33,900 in gross bookings made for a 10.5 return on ad spend. ●28 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $1,021. ●The majority of the gross bookings were bought from Frankfurt, with Stuttgart second. ●Over 60% (61.3%) booked 90+ days from travel dates. 35 9.A.a Packet Pg. 223 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) ParadiseAdv.com Adara IMPACT |Economic Impact &Insights From those exposed to any of our digital advertising, Impact measured the following economic impact. Observed Data -March Enriched Data -March NOTE:Hotel Revenue can show both Observed (direct partner data from those exposed to advertising)and Enriched Data,which uses IMPACT Plus methodology that takes Adara’s travel partner data and calculates it to include STR Census and Occupancy data to give a more complete market visibility. 35 9.A.a Packet Pg. 224 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Adara IMPACT |Economic Impact &Insights ●The percentage of family travel was up 12 %points from February,evening out Family and Couple travel in March. The hotel trip planning window - from booking to arrival stayed relatively flat month to month. Travelers were booking their hotel stays and their flights about 4.5 weeks prior to arrival,both slightly shorter than in Feb. ParadiseAdv.com 9.A.a Packet Pg. 225 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Adara IMPACT |Economic Impact &Insights Top Markets for Hotels and Flights Hotel Markets (left chart) In March we saw a real shift to the drive markets of Florida and Atlanta in top markets for hotel bookings. Flight Markets (right chart) There were virtually no change in the flight markets from Feb to March. ParadiseAdv.com 9.A.a Packet Pg. 226 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Top Media Partners in March Driving Searches,Booking and Revenue Adara IMPACT |Economic Impact &Insights ParadiseAdv.com 9.A.a Packet Pg. 227 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 2024THANK YOU 9.A.a Packet Pg. 228 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) PUBLIC RELATIONS REPORT Lou Hammond & Associates 9.A.a Packet Pg. 229 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) National Public Relations Update TDC Meeting Services conducted in March 2024 9.A.a Packet Pg. 230 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media Highlights LHG & CVB PR EFFORTS – March 2024 Media Impressions: 766,927,991 Media Value: $906,134.02 9.A.a Packet Pg. 231 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 232 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 233 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 234 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 235 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 236 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 237 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media Highlights Jay Tusa Announcement – Recap 1.WINK-TV (UMV: 1,194,350) - Collier County names new tourism director 2.Gulfshore Business (UMV: 49,761) - Collier County names new tourism director 3.NewsBreak (UMV: 10,633,243) - Collier County names new tourism director 4.Naples Daily News (UMV: 529,333) -Collier County names industry veteran Tusa as new tourism director after national search 5.Coastal Breeze News (UMV: 19,727)- Jay Tusa Appointed as Tourism Director for Convention and Visitors Burea 6.Spot On Florida (UMV: 13,004)-Collier County names new tourism director 7.Business Observer (UMV: 74,693)- Naples tourism agency names new top leader 8.TravelDailyNews International (UMV: 62,858)-Jay Tusa appointed as Tourism Director for Naples, Marco Island, Everglades Convention & Visitor’s Bureau 9.Yahoo! Finance (UMV: 49,001,806) -Collier County names industry veteran Tusa as new tourism director after national search 10.MSN (148,979,623) -Collier County names industry veteran Tusa as new tourism director after national search 11.BizBash (UMV: 62,495)- US Industry Buzz: Pixis Drones' New Hire, Sundance Film Festival's 2025 Dates, Four Seasons in Santa Fe Completes Renovation, and More 12.The Meeting Magazines (UMV: 1,205)-Jay Tusa Appointed As Tourism Director For Naples, Marco Island, Everglades CVB 13.Exhibit City News (UMV: 3,934)-Jay Tusa Appointed as Tourism Director for Naples, Marco Island, Everglades Convention & Visitor’s Bureau 14.Convention South (UMV: 1,884)- Jay Tusa joins Naples, Marco Island, Everglades CVB as tourism director 15.Naples Daily News - Print (CIRC: 13,395) - Collier names Tusa new tourism director 16.Florida Weekly (UVM: 90,993)-ON THE MOVE - Naples Florida Weekly 17.Southwest Florida Business Today - Jay Tusa appointed tourism director for Naples, Marco, Island, Everglades bureau 9.A.a Packet Pg. 238 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Media Outreach Written Materials Jay Tusa Announcement Agency distributed pitch Sarah Sekula, Freelance: USA Today LHG pitched for story regarding National Parks in the U.S. Katherine LaGrave, Freelance: AFAR LHG pitched an overview on destination with an emphasis on new developments Skye Sherman, Freelance: Travel + Leisure LHG pitched What’s New Q2 LHG drafting Individual media visit invites Media Relations Kelsey Glennon, Freelance: Southern Living, Yahoo! Life, Travel + Leisure LHG executed call to discuss story opportunities Angelica Stabile, Lifestyle Writer for Fox News Digital LHG executed call to discuss story opportunities Projects U.S. Travel Association IPW, Los Angeles, CA LHG registered to attend Media Marketplace, made appointment selections 9.A.a Packet Pg. 239 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Projects Media Visits Upcoming Lauren Finney Harden, Simply Buckhead: April 7 –10, 2024 VISIT FLORIDA Canada FAM: April 22 –24, 2024 9.A.a Packet Pg. 240 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Partner Communications Partner Newsletter Agency assisted in creating monthly CoastLines Newsletter and deployment to partners on March 26th. 9.A.a Packet Pg. 241 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Looking Ahead Pitching What’s New – Q2 Pickleball in Paradise Nostalgia on the Menu at Bicyclette Cookshop Summer in Florida’s Paradise Coast 9.A.a Packet Pg. 242 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Thank you! Proud to be your Partner in Paradise! 9.A.a Packet Pg. 243 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) WEB SITE ANALYTICS Miles Partners, Inc. 9.A.a Packet Pg. 244 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Miles Partnership Website Analytics March 2024 9.A.a Packet Pg. 245 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 12 7 PARADISECOAST.COM 9.A.a Packet Pg. 246 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Notes on Post-Launch Traffic 12 8 •Changes in User Behavior: Users may need time to adjust to the new layout, navigation, or features of the redesigned site. During this adjustment period, they might spend less time on the site or visit fewer pages, leading to a temporary dip in traffic. •Search Engine Rankings: A new site launch can sometimes affect search engine rankings, especially if the URL structure or content has changed significantly. Post-launch technical issues could affect indexing could lead to a drop in organic traffic. •Technical Issues: Technical issues such as slow loading times, broken links, or errors can arise during the transition to a new site. These issues can negatively impact user experience and result in decreased traffic. •Marketing and Promotion: If there was a hiatus or reduction in marketing efforts leading up to or immediately following the new site launch, it could contribute to a decrease in traffic. •Content Changes: If the content strategy or focus of the site has changed with the new launch, it might attract a different audience or alienate existing visitors, leading to fluctuations in traffic. •Miles is continuing to monitor traffic closely and identifying any issues or trends to take proactive measures to address them to help mitigate traffic dips and ensure a smooth transition to the redesigned site. PARADISECOAST.COM 9.A.a Packet Pg. 247 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 12 9 PARADISECOAST.COM TRAFFIC OVER TIME 9.A.a Packet Pg. 248 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) TOP PAGES ACROSS ALL TRAFFIC TYPES 13 0 1.Homepage 43,261 views 2.Beaches landing page 15,365 views 3.Events landing page 10,335 views 4.Meetings landing page 8,149 views 5.Events landing page 7,760 views 6.German landing page 7,055 views 7.Weddings landing page 6,438 views 8.Things to Do landing page 5,991 views 9.Marco Island landing page 4,554 views 10.Places to Stay landing page 2,896 views PARADISECOAST.COM 9.A.a Packet Pg. 249 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) TOP LOCATIONS 13 1 Top Cities 1.(not set) 17,749 sessions 2.Miami 12,429 sessions 3.St. Louis 7,551 sessions 4.Atlanta 6,139 sessions 5.New York 5,638 sessions PARADISECOAST.COM Top Regions 1.Florida 53, 547 sessions 2.Georgia 9,068 sessions 3.Missouri 8,640 sessions 4.New York 8,565 sessions 5.England 7,408 sessions 9.A.a Packet Pg. 250 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 13 2 PARADISECOAST.COM EVENTS – GOAL COMPLETIONS 9.A.a Packet Pg. 251 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 13 3 PARADISECOAST.COM DEFINITIONS MoM: Month over Month YoY: Year over Year 9.A.a Packet Pg. 252 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) THANK YOU 13 4 9.A.a Packet Pg. 253 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Collier County Museums Visitation Reports 9.A.a Packet Pg. 254 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) VISITATION March 2024 9.A.a Packet Pg. 255 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) March 2023 March 2024Collier Museum at Government Center 1,406 1,055Immokalee Pioneer Museumat Roberts Ranch 2,717 4,906Marco Island Historical Museum 3,670 3,383Museum of the Everglades 2,302 2,238Naples Depot Museum 0 1,156TOTAL10,095 12,738Outreach: Educational 0Outreach: Marketing 941 12,738 TOTAL VISITORS IN MARCH 9.A.a Packet Pg. 256 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Where are you from? Full-time Collier Resident16% Part-time Collier Resident15% Florida resident (not Collier County)10% US resident (not Florida)53% International6% 9.A.a Packet Pg. 257 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) How did you hear about us? 20 14 10 28 43 49 112 0 20 40 60 80 100 120 Newspaper or Magazine Feature Brochure or Flyer Advertisement Social Media Web Search Other Word of Mouth 9.A.a Packet Pg. 258 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Please explain why you would or would not recommend this museum to others. Very informative to the culture dating back to 6,000 years ago. Quite impressed with physical evidence provided and showcases Helen is always welcoming, eager to collaborate with community partners, her passion not only for the museum but for Immokalee is shown through her willingness to engage the community.Very interesting history - did not know current day Marco Island was man made!Extremely satisfying and surprised by the amount of information and number of artifactsEveryone was so nice and attentive. The cattle drive was so well organized down to the most minute detail.the two gentlemen working today were so helpful, easy to talk to and pleasant, we felt very welcomedActivities were great kids enjoyed everything Wonderful display of island history and artA great time friendly and knowledgeable staff we will be back So much information, and the staff was extremely knowledgeable 9.A.a Packet Pg. 259 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Customer Satisfaction AVERAGE MAXIMUMPlease rate your overall experience with this Museum.4.90 5.0How satisfied were you with the service you received?4.92 5.0How likely are you to recommend this Museum to a friend or colleague?9.68 10.0 9.A.a Packet Pg. 260 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) How likely are you to recommend this Museum to a friend or colleague? 4% (4)7% (17)89% (229) 0%10%20%30%40%50%60%70%80%90%100% Detractor Passive Promoter 9.A.a Packet Pg. 261 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Current Exhibits 9.A.a Packet Pg. 262 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Daydreaming by Niki Butcher Photographer Niki Butcher hand colors her black and white images. This process encourages a dreamy and nostalgic feel, especially because the images are of an older Florida that sometimes no longer exists as buildings or undeveloped locations. Niki also demonstrates some of the techniques and skills she uses to create her artwork. Marco Island Historical Museum March 12 – June 8, 2024 9.A.a Packet Pg. 263 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Thank You for Your Service — A Salute to Everglades Veterans Every year Museum of the Everglades collaborates with our local school – the last K-12 public school on a single campus in the state of Florida – to create an exhibit that celebrates a specific aspect of this unique community. Students submit artwork, photos, videos, stories, interviews and more to help us share a part of the character and history of the area with visitors from around the world. This year we have challenged the students to celebrate military veterans from the greater Everglades City area. This includes historic figures from the region’s storied past, family members, ancestors, and those who recently served or are still deployed. Our goal is to recognize as many veterans from the area as we can and salute their service to our country with creative, artistic, and literary tributes composed by our local students. The exhibit will be augmented with historic information about the area’s contributions to our country’s armed conflicts in both natural resources and manpower. Thousands of board feet of bald cypress were logged for the building of Navy vessels during WWII, and many local fishing vessels were commandeered and repurposed as patrol boats to protect coastal waters. Men and women from Everglades, Chokoloskee and Ochopee have served in nearly every military action since the Civil War, and profiles of hometown heroes like Peg and Totch Brown (both Bronze Star recipients during WWII) will be prominently featured. Museum of the Everglades May 14 to September 14, 2024 9.A.a Packet Pg. 264 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 9.A.a Packet Pg. 265 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) Events: For additional details please visit CollierMuseums.com Collections Care for Kids WorkshopJune 1 | 10:00 am-11:30 pmCollier Museum at Government Center Second Tuesday Lecture: A Deep Dive Into Weeki Wachee SpringsJune 11 | 2:00 pm-3:00 pmCollier Museum at Government Center Pirate DayJune 14 | 10:00 am-1:00 pmMarco Island Historical Museum Bugs, Birds, & Butterflies Family DayJune 15 | 10:00 am-1:00 pmCollier Museum at Government Center 9.A.a Packet Pg. 266 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) THANK YOU Questions? 9.A.a Packet Pg. 267 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 9.A.a Packet Pg. 268 Attachment: Marketing Partner reports May 2024 (28892 : Marketing Partner Reports) 05/21/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Doc ID: 28850 Item Summary: Tourism Staff Report Meeting Date: 05/21/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 05/09/2024 9:32 AM Submitted by: Title: – Tourism Name: Jay Tusa 05/09/2024 9:32 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 05/09/2024 9:32 AM Corporate Business Operations Jennifer Reynolds Financial Operations Review Completed 05/10/2024 11:25 AM Tourism John Melleky Tourism Review Completed 05/10/2024 1:29 PM Tourism Sandra Rios Tourism Review Completed 05/10/2024 2:51 PM Office of Management and Budget Christopher Johnson OMB Completed 05/13/2024 9:46 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 05/13/2024 2:08 PM County Attorney's Office Colleen Greene Attorney Review Completed 05/14/2024 11:58 AM Tourism Jay Tusa Tourism Director Review Completed 05/14/2024 12:10 PM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 05/16/2024 8:24 AM County Manager's Office Ed Finn Deputy County Manager Completed 05/16/2024 5:32 PM Tourist Development Council Paul Beirnes Meeting Pending 05/21/2024 9:00 AM 10.A Packet Pg. 269 1 TDC Collier County – Meeting date: May 21, 2024 STAFF REPORTS The following is a report encapsulating the staff activity for the time period March 1-31, 2024. This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. 10.A.a Packet Pg. 270 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 2 TABLE OF CONTENTS 1. Staff Topline Activities 3-4 2. Co-Interim Directors 5-6 3. Arts & Culture 7-8 4. Group Meetings 9-10 5. Midwest Sales 11-14 6. Specialty Markets 15-16 7. PR & Communications 17-19 8. Digital, Social. Film 20 9. Travel Trade Sales 21-22 10. International (UK, Ireland) 23-24 11. International (Germany) 25-27 12. Sports Complex 28-29 10.A.a Packet Pg. 271 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 3 STAFF TOPLINE ACTIVITIES CO-INTERIM TOURISM DIRECTORS 1. Reviewed and approved Spring/Summer, family-focused advertising campaigns. 2. Continued City of Marco Island Grant A application process - for infrastructure improvements 3. Continued process for Grant A applications for City of Naples Pier and beach maintenance projects. ARTS & CULTURE 1. Prepared materials for overview meetings of the Arts and Culture grant program. Reviewed with Deputy County Manager and can be utilized in meetings with Commissioners once the new Director meets them. 2. Prepared materials for the Meet the Artist web pages and began planning for the third season of ¡ARTE VIVA! GROUP MEETINGS 1. Attended the local Imagine Solutions Conference, the Destinations of Florida’s Annual Client Event (17 CVBs/DMOs and 60 planners) and FSAE’s Annual Women’s’ Summit (125 attendees) in Tallahassee. We conducted three client site visits for future meetings with our area hotel partners. 2. Focusing on the Incentive Meetings Market with plans to attend Prevue Meetings’ Incentive Evolution Summit and the GMITE Global Meeting & Incentive Travel Exchange in Orlando in early April, as well as Incentive Live at the end of April. MID-WEST SALES 1. Lead received from Nicolina Mangano from ABA for 505 rooms Spring 2026- Nicolina attended our client event in January. 2. Lead received from Amy Young from Destination Consultants (colleague from SITE Chicago Board) for 350 rooms January 2026. SPECIALTY MARKETS 1. As the CVB gears up for FY2025, it's essential to examine our various group market segments. With over 300 open leads in our system, a thorough analysis has been conducted to identify the origins of these leads across different market segments. 2. Currently Millennials are the top age group currently getting married (32 years Old). 91% of all planning is conducted online. Use of Video is popular for inspiration, and video chat is being used with vendors, especially for destination weddings. PR & COMMUNICATIONS 1. Earned media efforts for March 2024 resulted in 766,927,991 media impressions with a Media Value of $906,134.02. 2. Media highlights include placements in Southern Living, Yahoo! Life, VIVANT Magazine, The Travel, Business Insider, NewsBreak, Matador Network, Miami Herald, AFAR, Garden & Gun, WINK News, Naples Daily News, Yahoo! Finance and Thrillist. SOCIAL & DIGITAL MEDIA 1. Launch of new ParadiseCoast.com website. 2. Provided Film Permitting services for King Size, Arthrex, and Visit Florida. 10.A.a Packet Pg. 272 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 4 LEISURE SALES 1. Our Branch UP posts with Visit Florida Canada reached over 1,200 Canadian Travel Advisors on Facebook. UK & IRELAND 1. Restructure of Social Media outreach from UK & Ireland into global CVB eco system, ensuring a smooth transition of all communications. Our efforts will now direct both trade and consumer call- to-action via the CVB social channels resulting in a cohesive messaging strategy. 2. Florida’s Paradise Coast’s latest openings, including hotels, attractions, and restaurants were featured on trade media publication TravelMole’s website and in its email newsletter – for this outreach alone, earned a value $6,902 and reach of 276,070. DIAMONDE 1. Attendance at IMM Germany on Mar. 4 and ITB Berlin from Mar. 5-7 2. Attendance at B2B trainings sessions of DER Touristik “Talk & dine” in 3 German cities from Mar. 18- 22 SPORTS COMPLEX 1. As part of the financial reporting for year to date, Paradise Coast Sports Complex has brought in over 1.3 million in Revenue. This is about a $346,000 improvement on the 2024 budget. 2. Trilogy Lacrosse brought in over $190,000 in revenue to the complex and the food and beverage team served over 7400 meals in three weeks to Lacrosse Teams! 10.A.a Packet Pg. 273 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 5 CO- INTERIM DIRECTOR ACTIVITIES John Melleky and Sandra Rios March 1-31, 2024 Monthly Activities TOURISM INDUSTRY & INTRA-DIVISION MEETINGS • Implemented Imagine Solutions sponsorship elements. • Weekly one-on-one meetings with the County Deputy Manager. • Weekly Collier County PIO Communications meetings. • TDC Meeting – March 19. COMMUNITY OUTREACH • Met with the public relations agency for the new Alamo Drafthouse – March 1 • Represented CVB at Grand Opening of New Entryway at Naples Zoo – March 7 • Conducted discussions with Lee County CVB on German airline – March 28 STAFFING & TRAINING • Onboarding for new Tourism Director. • Conducted assigned/required Collier University training. MARKETING/PUBLIC RELATIONS/COMMUNICATIONS • Review and revisions to current marketing projects and campaigns. • Directed day-to-day business related to CVB’s activities, partner engagement, public relations, and communications. • Implemented upgrade to website framework and branding. • Meeting with Advertising Agency Paradise Advertising – March 6, 20 • Meeting with Website Agency – Miles Partnership – March 5, 7, 12 • Meeting with Research Team – Downs and St. Germain – March 19, 28 • Meeting with Public Relations Agency – Lou Hammond Group – March 5, 19 DEPARTMENT ADMINISTRATION • Fulfillment RFP o Meeting with vendor to discuss new contract was postponed by Procurement until April 11. • Call Center RFP o Distributed RFQ • Visit Florida Waiver o Updated Executive Summary and met with Procurement on the waiver. o Obtained signed waiver from Procurement. o After attorney review, updated the waiver and Executive Summary in the Agenda System so the items can go to the BCC for approval. 10.A.a Packet Pg. 274 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 6 • JW Marriott RFPe Program Waiver o Awaiting next steps to complete this process. • Budget o Attended Budget meeting to understand GovMax system – March 14. o Managed budget process by having each staff member prepare a budget for their area. 10.A.a Packet Pg. 275 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 7 ARTS AND CULTURE John Melleky – Arts and Culture Manager March 1-31, 2024 TDT Grants and Other Grant Programs • Prepared materials for overview meetings of the Arts and Culture grant program. Reviewed with Deputy County Manager and can be utilized in meetings with Commissioners once the new Director meets them. TDT Grants Meetings DATE ORGANIZATION February 7, 2024 Artis--Naples February 12, 2024 Naples Art District General CVB Projects • See the Interim Co-Director Director report for more information. Public Art Committee Meeting • Prepared materials and ran the March 2024 Public Art Committee meeting. ¡ARTE VIVA! – Hispanic Art Festival • Finalized review of web pages and worked with the team to get the Meet the Artists series up and running on the website. ¡ARTE VIVA! Events DATE ORGANIZATION March 2, 2024 Opera Naples- Zarzuela and Flamenco March 6, 2024 Gulfshore Ballet – Carmen – part of Festival Under the Stars March 9, 2024 Marco Island Fine Art Show March 9, 2024 Artis—Naples – Pink Martini March 16, 2024 Bayside Art Show Outreach to Arts and Culture Organizations Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. 10.A.a Packet Pg. 276 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 8 DATE ORGANIZATION March 3-4, 2024 Imagine Solutions Conference March 6, 2024 Aldo Castillo Gallery - Opening March 8, 2024 Opera Naples Festival Under the Stars – Madama Butterfly March 14, 2024 Marco Island Historical Society – Niki Butcher exhibition opening March 16, 2024 Naples St. Patrick’s Day Parade March 27, 2024 Masterpeace Art – introductory meeting Upcoming Strategic Initiatives • Implement changes for the FY 2024-2025 TDT Grants and set up training sessions for the new cycle. Determine how to tie all grant programs together. • Begin planning meetings for season 3 of ¡ARTE VIVA! 10.A.a Packet Pg. 277 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 9 GROUP MEETINGS & SALES REPORT Lisa Chamberlain, CMP – Group Sales Manager March 1 – 31, 2024 March 2023 March 2024 Number of Meeting Planner Contacts 75 60 (vs. vs. 54 in Feb; 95 in Jan; 77 in Dec) Number of RFP leads sent to hotel partners 53 leads sent 41,659 potential room nights $26,809,256 Estimated Economic impact 43 leads sent (vs. 39 in Feb; 28 in Jan; 12 in Dec) 35,801 potential room nights (vs. 32,239 in Feb; 15,210 in Jan; 4,523 in Dec) $23,498,570 Estimated Economic Impact (vs. $23,495,447 in Feb; $10,447,952 in Jan; $2,836,099 in Dec) Number of Groups booked 13 groups booked 0 groups booked in Feb (vs. 5 in Feb; 1 in Jan; 1 in Dec) Total Room Nights/Econ. Impact for Period booked 16,413 total room nights booked (TRN) $8,233,600 direct spending EI 0 TRN $ 0 direct spending EI; (vs. 1,634 TRN $1,017,277 in Feb; 1,137 TRN; $735,697 in Jan; 7,817 TRN $7,231,126 Nov, direct spending EI) Number of RFP Enhancement (RFPE) Requests 4 0 For Mar (vs 2 for Feb 1 for Jan; 0 for Dec) Number of RFPE’s to Contract 7 0 For Mar (vs. 0 For Feb; 0 for Jan; 0 for Dec) Client Site Visits & FAM’S 1 0 in Mar (0 in Feb; 0in Jan; 1 in Dec) Hotel Partner Site Visits 3 1 in Mar (2 in Feb vs. 2 in Jan; 3 in Dec) Number of Shows Attended 1 2 in Mar (vs. 1 in Feb; 2 in Jan; 0 in Dec) Events Attended / Sales Activity • Imagine Solutions 2024 Conference March 3 & 4, 2024 Naples, FL • Ametek site visit with Amy Henke, and Regina Day, SSMC March 5 & 6 • Destinations of Florida Marketing Committee Planning and invitations sent to clients for Annual Client Event in Tallahassee, FL March 25 & 26, 2024 • Site Visit for Florida Public Relations Association’s FPRA Annual Conference August 2025 at Naples Grande on March 13, 2024 • Reviewed new format and categories, revised and submitted Budget for FY24/25 10.A.a Packet Pg. 278 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 10 • TDC Meeting, March 19th • Site Visit for Regina Day, SSMC, with Victoria Walther at Innovation Hotel, March 20th • Asphalt Institute Site March 21 & 22, 2024 • RFP Enhancement request for ADP Programs at JW Marriott FY26 • Destinations of Florida Annual Client Event in Tallahassee, March 25 & 26, 2024 • FSAE’s Annual Women’s’ Summit 2024 in Tallahassee March 27, 2024 • Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. UPCOMING STRATEGIC INITIATIVES • Reviewing upcoming travel calendar, including the Midwest market, and confirming events. • Setting up Strategy Call with Paradise Advertising to discuss Organic Social Media Strategy for LinkedIn Articles • Working on new group sales document content – requesting updated contacts; specific capacities; and new images for our collateral sales piece. • We continue to work with Paradise Advertising on social media content for LinkedIn posts to highlight relevant educational content in my monthly posting. LOOKING FORWARD • April 3 - 5, 2024 – Prevue Meetings’ Incentive Evolution Summit, Orlando, FL • July 16-19, 2024, FSAE Florida Society of Association Executives’ Annual, Orlando, FL • August 18 - 20, 2024 Northstar Meetings’ Destination Southeast Point Clear, AL Synergy-Connect - Midwest SALES 10.A.a Packet Pg. 279 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 11 March 1-31, 2024 Lead received from Kelly Fuller from Meetings & Incentives for 147 rooms in May 2024 - Kelly serves on SITE Chicago Board with Barb March 2023 March 2024 Number of Meeting Planner Contacts 220 200 Number of RFP leads sent 13 34 Number of Shows Attended 3 3 RFPS Event Name Organization Contact State Dates Total Room Nights 2025 Spring Anthem National Accounts Client Advisory Board Meetings & Incentives Worldwide Sandy Meade IN February 26-28, 2025 308 NADA SG01 Feb 2025 Maritz Global Events Dawn McAtee MO February 24-26, 2025 60 Edward Jones - IMPACT AND/OR MOMENTUM 2027 Maritz Global Events Sara Bambrick MO May 3-6, 2027 1,953 Apex Tool Group North American Sales Meeting ConferenceDirect Lisa Neylon IL February 1-7, 2025 1,375 Forefront Dermatology 2025 Harmony Conference Creative Group Laura Scott IL May 1-5. 2025 708 Spectrum Brands 2024 Sales Summit HelmsBriscoe Dana King IL November 15- 21, 2024 701 2025 Winter Summit HelmsBriscoe Cari Renken MN February 10-14, 2025 605 AmerisourceBergen’ s GPO Exchange Maritz Global Events Ben Cohen DE November 7-8, 2025 1,195 10.A.a Packet Pg. 280 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 12 Event Name Organization Contact State Dates Total Room Nights Meetings 2025 2026 Family Law Spring Conference American Bar Association Nicolina Mangano IL April 21-25, 2026 505 2025 American Healthcare Leadership Conference Meetings & Incentives Worldwide Olivia Morris IN September 9-11, 2025 370 2025 AHPA Conference AHPA/HelmsBriscoe Sara La Bounty CO November 30- December 7, 2025 683 2026 BIFMA 360 Conference Destination Consultants Amy Young MI January 25-27, 2025 350 Furniture Today Leadership Conference HelmsBriscoe Melissa Byrne ON November 30- December 4, 2025 839 Case IH Winter 2025 DAB Meeting CNH Industrial America Erika Nuciforo WI January 12-15, 2025 131 2025 Saatchi & Saatchi Advertising S&S Update Maritz Global Events Laura Purewal MO February 21-27, 2025 97 DCA Annual Convention Maritz Global Events Jeanne Kirk TX/MO February 23-28, 2026 1,361 2025 Aviation Professionals Conference Maritz Global Events Missy Erickson FL/MO May 5-7, 2025 240 Zieglar Greystone Exec Symposium Helmsbriscoe Jill Stone MO March 4-7, 2025 165 Thorogood National Sales Meeting Weinbrenner Shoe Company Bianca Boettcher WI October 27-30, 2024 73 The Communications Network ConferenceDirect Wendy David CA October 2-9, 2027 1,920 10.A.a Packet Pg. 281 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 13 Event Name Organization Contact State Dates Total Room Nights The American Registry of Radiologic Technologists HelmsBriscoe Jaimie Mattes MN January 16-20, 2027 105 Procept Bio- Robotics 2026 Global Sales Meeting HelmsBriscoe Christine Cayko MN January 8-16, 2026 2,037 President’s Club 2025 Zurich Robin Trzesniewski IL May 4-8, 2025 245 Ozark National Life 2026 President’s Cabinet Prestige Global Meetings Carolyn Sterberz KS June 3-8, 2026 275 ORBIS Corporation Annual Meeting HelmsBriscoe Sarah O’Brien IL January 26-29, 2025 560 NCM Associates 2012 South Florida Maritz Global Events Tami Mazzolla MO February 13-18, 2026 107 NDA 2025 Winter Meeting SmithBucklin Shannon Cavanaugh IL January 7-12, 2025 210 2026 M&A and Transportation Solutions Symposium HelmsBriscoe Amelia Roper IL January 26-28, 2026 110 Honda & Acura 2024 CPO Dealer Incentive East BI Worldwide Toni Brandt IL November 4-10, 2024 184 Phigenics Winners Circle HelmsBriscoe Rachel Dobbs OH February 27- March 74 2025 NTT Data FKOM Meeting HelmsBriscoe Bethany Donatelli OH April 30-May 2, 2025 199 Winfield United 2026 Leadership Conference Prestige Global Meetings Allison Feraren MN January 10-17, 2026 990 10.A.a Packet Pg. 282 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 14 Event Name Organization Contact State Dates Total Room Nights KPMA 2025 Winter Seminar Lamonte and Co Mark Peterson AL January 10-17, 2025 64 2024 Achievers Getaway Meetings & Incentives Worldwide Kelly Fuller IL May 2-5, 2024 147 PROSPECTING and OTHER ACTIVITIES • Contacted all incoming leads for updates and recommendations. (34) • Attended GPS Planner Event programs in Chicago, Milwaukee, and Minneapolis. (100 planners) • Attended Chicago Site BOD retreat by video conference. • Attended (2) Chicago SITE committee meetings • Attended SITE networking event in Grand Rapids, MI (30 planners) LOOKING FORWARD • April 7 - 10, 2024 - Questex Global Meetings & Incentives Travel Exchange, Orlando • May 20-22, 2024 - MPI WEC Annual Meeting, Louisville KY • May 28 - 31, 2024 - Incentive Research Foundation Invitational, Bahamas • June 23 - 26, 2024 - M&I Americas Trade Show, Miami • August 2, 2024 - SITE Grand Slam Event, Chicago • August 6 - 7, 2024 - Meetings & Incentives Worldwide Summit, Chicago • August 27-29, 2024 - Connect Marketplace, Milwaukee • October 8 - 10, 2024 - IMEX - Synergy Client Breakfast • October 27, 2024 - Destination Reps Signature Event, Justin Timberlake • December 3, 2024 - SITE Chicago Holly Trolley 10.A.a Packet Pg. 283 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 15 SPECIALTY MARKETS REPORT Michelle Pirre – Specialty Markets March 1, 2024 – March 31, 2024 2023 2024 Number of Meeting Planner Contacts 26 6 Number of RFP leads sent to hotel partners. 10 Leads Sent with $1,239,244.67 potential EIC 6 Leads sent with $ $207,127.75 potential EIC and Number of Groups booked. 3 RFPs definite with estimated $147,846.51 potential EIC 0 SALES EVENTS / ACTIVITY • March 5, 2024: Attended Zoom Meeting with Miles and CVB staff regarding website launch and logistics. • March 7, 2024: Meeting with Threshold360 Team who are coming to assist partners with setting up their 360 videos for paradisecoast.com. • March 8, 2024: Zoom meeting touch base on Website launch, discussing what’s working, what’s not, and what’s next. • March 15, 2024, WeddingPro “Real Weddings Study” Webinar attended by the CVB. Increase online promotions, especially on planning sites such as The Knot, Wedding Wire, Zola, Brides, Martha Stewart Weddings, Style Me Pretty, Once Wed, Junebug Weddings, Wedding Bee, Wedding Chicks, and Pinterest. • Traveling during the slow season is seen as the new luxury experience because it allows travelers to enjoy a higher level of exclusivity, authenticity, and personalized service, while also providing opportunities for unique experiences and better value for money. According to the March 26, 2024, Travel Institutes Slow Season Is the New Luxury webinar. Promote your slow season. • March 27, 2024: Website training with Buzzy Ford – how to list events. • March 28, 2024: Pre-Negotiation Meeting for Tourism Fulfillment Services. • Assisted Tammy Dolezal of Mid-American Research Chemical in organizing a site visit for Jeff Fremarek, President, and his wife, Jill Fremarek, Event Coordinator, to evaluate shortlisted hotel properties. Still following up to see if the event will contract in the Destination. • Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. 10.A.a Packet Pg. 284 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 16 UPCOMING STRATEGIC INITIATIVES • Assisting with planning the yearly Group Sales/DOS brainstorm luncheon. • Assisting with planning the CVB Annual Marketing Summit . • Assisting with planning the CVB Annual Tourism Star Awards. • August 27, 2024 – August 29, 2024, Connect Marketplace (Specialty). • October 27, 2024 – October 29, 2024, Northstar’s Small & Boutique Meetings. 10.A.a Packet Pg. 285 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 17 PUBLIC RELATIONS & COMMUNICATIONS REPORT Sandra Rios / Maria Power March 1-31, 2024 MEDIA UPDATES: • Detailed itinerary for Lauren Finney from Simply Buckhead. • Detailed itinerary for Canadian FAM trip. • Detailed itinerary for Lisa Marie Leuteritz – Vögel Magazine (Germany) – June FAM • Proofed copy for Convention South magazine advertorial COMMUNICATIONS: • Hosted Partner Webinar • Guest speaker at Kiwanis Club of Naples. • Attended opening of LoLa 41. • Coordinated Meet & Greet with staff and new Tourism Director. • Detailing IPW Media Market Appointment Schedule. • Drafted and distributed March CoastLines. • Followed up with Joh Minton / boat captain regarding TDC funding. • Participated in weekly Collier County PIO meetings. • Participated in bi-weekly PR agency meetings with Lou Hammond Group. • Participated in bi-weekly marketing and advertising meeting with Paradise Advertising. • Participated in bi-weekly meeting with Miles Media Group – Re: website updates. • BOD Member - SWFL Press Club - attended Luncheon and BOD meeting. • BOD Member FRLA (Florida Restaurant & Lodging Association – attended monthly meeting. MARKETING: • Meeting with Lee County for marketing campaign with Discover Airlines (Germany) • Website enhancement project • Review and approval of March advertising campaigns: o 1472 FY24 Always On Campaign Paid Search Q2 Proof o 1392 FY24 Marketing Plan Additional Revisions Proof10 o 0110 LeadMe Direct Mail Piece o 0215 FY24 Always On Campaign Expedia Mobile Marquee Q3 o 0199 FY24 Spring Summer Campaign Undertone CTV Streaming Proof2 o 0214 FY24 Spring Summer Campaign Undertone Adhesive Proof3 o 0197 We Love Travel Advisors 2024 Digital Guide Proof o 0181 Official TDC Template Proof o 0076 Travel Trade Toolkit One Sheeter SPANISH o 1463 FY24 Always On Campaign Spanish Language Meta Q1 o 0215 FY24 Always On Campaign Expedia Mobile Marquee Q3 V1 o 1623 Consumer Escapes April V1 10.A.a Packet Pg. 286 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 18 o 0198 FY24 Spring Summer Campaign Audacy Streaming Audio V2 o 0044 Out of Home Digital Kiosks SPANISH o 0182 Travel Trade Insider Tips Collateral V1 o 0181 Official TDC Template o 0086 FY24 Canada Campaign Porter Airlines Magazine FP Ad May June Proof4 o 0179 Partner Webinar March Newsletters o 0180 Partner Webinar March One Sheeter Proof4 o 1622 Meetings Escapes April V1 o 0216 FY24 Spring Summer Campaign Spotify Audio Spot Banners V1 o 1326 FY24 Social Media Content Strategy & Community Engagement o 1326 FY24 Social Media Content Strategy 5 Exciting Kayak Excursions Carousel Proof2. • Coordinated destination filming with Anna Morgan / VISIT Florida. • Planning initiated for July Independence Day event at PCSC. • Recap meeting with CHUBB Classic team. ASSET FULFILLMENT: • Supplied b-roll for televised broadcast opportunities during US Minto Open Pickleball Championships. • Evan Summers/ American College of Prosthodontists – photo assets for an upcoming educational conference at the JW Marriott Marco Island Beach Resort. • Corinne Minard/ Cincy Magazine – photo assets for a Best in Florida feature, which will be running the spring issue of Midwestern Traveler Magazine. • Marlena Sullivan/ Exhibit City News – photo assets for Jay Tusa's press release for the website: exhibitcitynews.com. • Rachel Galvin/Coastal Communications – photo assets for newsletter. • Bill Fassold/Collier County – photo assets for County newsletter. • Susan Trainor/Destinations Florida – photo assets for Tourism Marketing Today, May 2024. edition feature story about Jay Tusa's appointment to tourism director. • Eric Strachan/Florida Weekly – photo assets for a short feature about the new appointment. • Lynn Alexander/ Coastal Breeze News – photo assets for article on Jay Tusa's appointment to tourism director. • Harriet Heithaus/ Fort Myers Broadcasting Gulfshore Media – photo assets for announcement of Jay Tusa's Collier County Tourism Development division director appointment. • Jennifer King/ TD SYNNEX – photo assets for powerpoint for an award ceremony • Alicia Cross/VISIT FLORIDA – photo assets for promotion highlighting Naples as the featured destination. • Peter Ellegard/Selling Travel magazine – photo assets for VISIT FLORIDA guide being published by Selling Travel magazine in the UK. • Laurie Spector/Palm Beach Media Group – photo assets for a relocation guide. • Kayla Weiser/ Richman Property Services – photo assets for Everly blog. 10.A.a Packet Pg. 287 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 19 INTERIM DIRECTOR TRANSITION ACTIVITIES: • See Co-Interim Director Report NEWS & PRESS RELEASES: • The Ritz-Carlton, Naples Unveils Nolita: A Slice Of New York With A Classic Italian Flair • Compass Hotel By Margaritaville Opens In Naples • Jay Tusa Appointed as Tourism Director For Naples, Marco Island, Everglades Convention & Visitor’s Bureau • Celebrate Spring Break and Easter at The Ritz-Carlton Naples, Tiburón • Gulfshore Playhouse Announces the Inaugural 2024-2025 Season in The Baker Theatre and Education Center 10.A.a Packet Pg. 288 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 20 DIGITAL, SOCIAL AND FILM Buzzy Ford - Film Liaison, Digital & Social Media Coordinator March 1 – 31, 2024 MARCH SOCIAL MEDIA 2024 2023 LinkedIn LinkedIn Post Sent: 5 Engagements: 293 Followers Gained: 21 Impressions: 3,003 LinkedIn Post Sent: 10 Engagements: 169 Followers Gained: 18 Impressions: 2,552 Facebook Accounts (3) Facebook Posts Sent: 31 Engagements: 52,067 Link Clicks: 32,567 New Fans: 544 Impressions: 4,856,427 Facebook Posts Sent: 36 Engagements: 64,898 Link Clicks: 20,780 New Fans: 377 Impressions: 3,671,448 Instagram Instagram Media Sent: 39 Engagements: 1,978 Followers Gained: 485 Instagram Impressions: 5,016,143 Instagram Media Sent: 29 Engagements: 1,534 Followers Gained: 141 Instagram Impressions: 677,475 CrowdRiff 15k interactions and 25k views 11k interactions and 35k views ThresHold360 Engagement: 55.13% Google Views: 36,978,983 Clicks: 4,380 Data not provided by the vendor. Tasks • Launch of new paradisecoast.com website • Film Permitting (King Size, Arthrex, and Visit Florida) • Facilitate partner Threshold360 Webinar • Update PR section of the website • Conduct CVB Staff Database training • Newsletter article link updates • Generate TDC Monthly Meeting Agenda • Assist IT with staff cell phone upgrades • Social Media Monitoring / Content Meeting • Write monthly Coastlines article • Update partner listings & website articles • Attend Naples Botanical Garden Influencer event • Update the “In the News” section, highlighting various destination coverage. • Update website media center with various PR & publication initiatives • Assist CVB Staff with applications & IT support 10.A.a Packet Pg. 289 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 21 TRAVEL TRADE SALES REPORT Claudia Wood – Global Sales Manager March 1 - 31, 2024 SALES ACTIVITIES • Participated in Skal International USA Board meeting March 6. • Travelzoo zoom meeting re: marketing opportunities for domestic market March 13. • Zoom meeting with Annette to prepare for DACH market TDC presentation March 14. • Zoom meeting with Oonagh to prepare for UK/Ireland market TDC presentation March 14. • Presentation along with John and Sandra at March 17 TDC meeting for international representation contract renewals. • UK/Ireland monthly marketing initiatives zoom meeting March 20. • Worked on International and Domestic (Leisure Sales) budgets and submitted March 22. • SKAL Southwest Florida Chapter Board Meeting March 26. • SKAL Southwest Florida Membership Meeting and Dinner March 27. • DACH monthly marketing initiatives zoom meeting March 27. • Post BCC meeting with Oonagh, Jay and John March 28. Visit Florida Canada Branchup February results: VISIT FLORIDA February 2024 Landing Page TRAVEL AGENT TRAINING UPDATE . • Continued work with TravPro and Paradise in the creation and production of two chapters that will include all our destination offerings. • Expected launch date is end of May/beginning of June. 10.A.a Packet Pg. 290 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 22 INTERNATIONAL UPDATE • Continue to manage the UK/Ireland and German/Europe office for their day-to-day needs. Currently working on numerous co-op campaigns, tradeshows, FY 25 budgets and strategic plans. • IPW appointments for PR and Trade have been sent. Conex has all booth assets. UPCOMING STRATEGIC INITIATIVES • Visit Florida Domestic Sales Mission to New York and Chicago April 1 – 5, 2024. • VF – Northstar Ambassador FAM April 14 – 18, 2024. • Ambassador testimonial webinar set for May 20. 10.A.a Packet Pg. 291 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 23 INTERNATIONAL REPS UK & IRELAND REPS – OMMAC March 1-31, 2024 Strategic Highlights 1. Moving forward we will work with the CVB and Paradise for the implementation of a comprehensive paid social media strategy - crucial to achieving consistency and maximizing engagement across all platforms and will continue to focus on our Consumer and Trade PR outreach. UK social media platforms were “sunsetted” and visitors directed to the main Paradise Coast accounts. 2. Florida’s Paradise Coast’s latest openings, including hotels, attractions and restaurants were featured on trade media publication TravelMole’s website and in its email newsletter – for this outreach alone, earned value $6,902 and reach 276,070. UK and Ireland Market Update ● Travel agents spending was up 10% year on year in February, according to the latest report from Barclays Bank, well above the 1.9% increase in all card spending. ● A recent report from TravelSupermarket reveals there has been a shift in spending more towards travelling during shoulder seasons, with Brits opting for lower pricing over higher temperatures in many of the most popular holiday destinations. ● The biggest year-on-year increase in solo travel came in the 35-44 age bracket with the percentage more than doubling from 6% in 2022 to 13% in 2023. ● Gatwick airport published its latest figures showing passenger numbers reached near pre- pandemic levels in 2023, helped by several new long-haul routes. Marketing, Sales and Promotional Activity ● Ongoing outreach, collaboration and maintenance of UK & Ireland trade suppliers. ● IPW - May 3-7, 2024, additional updates for appointment selection with the upcoming leading trade show plus setting up travel arrangements – working with CVB accordingly. ● Participated with Visit USA Ireland meeting – additional air service added from Dublin into US. • Provided update on Ireland market for CVB regarding Consul General of Ireland based in Miami, Sarah Kavanagh – following a meeting with Collier County Deputy Manager. New air service - Jet Blue entering the Irish market for the first time with 2 x new service starting 13 March 2024: Dublin to Boston / Dublin to NYC – JFK (both offer good connections to RSW). NB: although this service is from Dublin – all Irish flights are sold across the UK as connecting via Dublin has the added benefit of preclearance – making the arrival process in US much easier – international passengers effectively arrive as a domestic US passenger. ● Attended Visit USA UK meeting US Embassy, London – update from Minister Counselor for Commercial Affairs US Embassy, briefing from Brand USA on future activity and additional tour operator meetings. ● Agent training next month with Ocean Holidays – preparations to optimize their programme offerings and encourage longer length of stay. ● Ongoing research to establish suitable proposals for consideration and activate at the earliest date. Our aim is to achieve prominence and position Florida’s Paradise Coast front of mind with 10.A.a Packet Pg. 292 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 24 both trade and consumer. ● Assisting with a number of individual trade requests for future visits to the destination. ● Following up with Prize winner of the TTG / Visit Florida Easter promotion. ● Liaise with our tour operator partner regarding consumer prize winner to ensure confirmation of upcoming trip - postponed previously from Covid and Hurricane Ian. ● We continue to work in alignment with the CVB to communicate our market performance and results for year end and moving forward into 2024. ● Updates - industry updates included within our CVB weekly zoom meeting for planning and reference – all noted above under market updates. Public Relations and Communications Activity Media Summary - Overview ● Outdoor adventure holidays are a common theme in national titles, specifically those that allow travellers to step out of their comfort zone and provide a form of personal enrichment. ● European and spring breaks also featured frequently, with 20 March marking the first day of spring. PR Activity ● The team pitched four (4) stories themed on responsible travel, maxi-breaks, US holidays and family-friendly getaways. ● The team scheduled one (1) press release about Jay Tusa’s appointment for distribution on 2 April (after the UK Easter Bank Holiday weekend) to provide maximum impact. ● The team met with six (6) media to discuss Florida’s Paradise Coast, including Kav Dadfar, Editor of JRNY Magazine. ● The team also attended Roxhill’s March Media Event which included three Q&A sessions and a networking event with Tier 1 journalists. PR COVERAGE DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 05.03.24 TravelMole Online Graham McKenzie What's new on Florida's Paradise Coast 226,070 $5,652 09.03.24 TravelMole newsletter Newsletter Graham McKenzie What's new on Florida's Paradise Coast 50,000 $1,250 28.03.24 The London Economic Online Ben Williams 5 places to visit in Florida this summer 437,000 $10,925 TOTAL (3) 713,070 $17,827 *EAV means Equivalent Ad Value and is a standard used to evaluate the value of earned media placements (Earned Media is a placement achieved through PR efforts while Paid Media is an ad that is paid for and placed in a publication through advertising) 10.A.a Packet Pg. 293 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 25 DACH & BENELUX MARKETS DiaMonde e.K., Annette Eckhardt, Senior Account Manager March 1-31, 2024 STRATEGIC HIGHLIGHTS • Attendance at IMM Germany on Mar. 4 and ITB Berlin from Mar. 5-7. • Attendance at B2B trainings sessions of DER Touristik “Talk & dine” in 3 German cities from Mar. 18- 22. • Final preparations for our B2C luxury campaign w. German radio station Klassikradio, Edeltravel, TPA and the Keys. • Confirmation of our attendance at virtual “USA Knowledge Day” of fvw on Apr. 11. • Final preparations of our sales trip and tour operator inhouse trainings in Zurich from Apr. 23-25. • Mail-out of our dedicated Paradise Coast newsletter to 2,585 subscribers and an over-average opening rate of 32%. SALES • For Family Reisen GmbH, Kathrin Ben Mansour, Product Manager, Germany o New Contact (ITB 2024); specialized in family trips worldwide. Naples Bay is their best-selling hotel. She asked for alternatives, and we gave her a hotel update. • Berge & Meer Touristik GmbH, Katrin Wissem , Product Manager, Germany o New Contact (ITB 2024) Met finally in person. Currently offering only one Florida fly/drive package, would be interested to add beach travel package for 7 or 14 nights. Would need a static contract plus allotment. They are working with American Ring Travel. • TUI Deutschland GmbH, Product Management North America, Sonja Rabba, Germany o Met at ITB Conference in Germany. She is the new product Manager for Florida. Thanked us for our support for their upcoming fam trip. Inn on 5th confirmed a special rate of USD 99+++ and dinner at LaPlaya. Will met at IPW Conference to discuss marketing coops for FY 24-25. • Knecht Reisen AG, Anja Meier, Product Manager North America, Switzerland o Met at ITB Conference and gave her a destination update including the new hotel developments. US West Coast and Hawaii, Deep South are their best-selling destinations. FL business has not returned to 2019 level because they lost many of their family clients due to the high rates. Selling LaPlaya, Inn on5th, Naples Bay and Hilton Marco Island. Need to work on summer deals to promote Florida as summer destination. • reisetopia GmbH, Anna Jopp, Director of Affiliate Business, Germany o New contact (ITB 2024). Founded in 2016 as a hobby project, reisetopia has developed into the most important platform for information on luxury travel in Germany, Austria and Switzerland in recent years. Since 2019, they have also been offering our unique product reisetopia hotels, which has made us the market leader in the field of personalized luxury travel in German-speaking countries. Offer the following hotels: La Playa, Naples Grande Beach, JW Marriott, Ritz Carlton Tiburon. • Urlaubstracker GmbH, Melanie Wittek, Junior Account Manager, Germany o Met at ITB- Germany´s leading marketing and blogger platforms “Urlaubstracker” (3.5 mio users in Germany and Austria). Discussed about a joint campaign with Tampa and Orlando. 10.A.a Packet Pg. 294 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 26 We plan to create two fly/drives travel packages including Paradise Coast, TPA and MCO. The first travel package is targeted to families pushing summer sales for 2024 (July/Aug/Sep) and the 2nd travel package will focus on “luxury/couples” to push late summer (Sep) and early fall (Oct). Cost share for Naples is USD 5000. Claudia Wood confirmed this campaign on Mar 18. MARKETING ACTIVITIES • B2C luxury campaign w. German radio station Klassikradio, Edeltravel, TPA and the Keys o Confirmed the new luxury travel package of Edeltravel including 2 nights at the Ritz Carlton Naples. Finalized the content / interview in collaboration with Klassikradio and the "Dreamy Destinations Week" will be aired in the week of April 15. • DER Touristik GmbH, Carmen Dreymann, Product Manager KUONI North America, Caribbean, Germany o Discussed the details for 2B/B2C Campaign w. The Keys, Sarasota and FLL with Carmen Dreymann of Swiss tour operator Kuoni Switzerland. The campaign will include instore TV at the Kuoni travel agencies, advertorial, newsletter inclusion and social media action. Need to finalize the timelines, travel package promotion and final details before forwarding the final proposal to the CVB. MEDIA AND PUBLIC RELATIONS • fvw Medien Gruppe, Verlag Dieter Niedecken GmbH, Florian Hölzen, Deputy Director Sales, Germany o Germany´s leading B2B publication “fvw” will be hosting another, virtual “Knowledge Day USA” on April 11. The knowledge day will include destination partner webinars and panel discussions (topics: “Ambitious goals in USA business - how are they achievable?” and “The opportunity lies in the niche.” They offered us participating with 20-minutes webinar on Paradise Coast which would be fitting very well as they would like to focus on more on the niche and diverse destinations. • We sent out a dedicated newsletter at additional cost on March 27. o Audience is over 2,585 B2B/B2C contacts in the German speaking marketplace, as well as an above-average opening rate of 32%. To review the full outline of the newsletter, please click here. EVENTS • IMM Germany, Berlin, Mar 4: 180 media contacts registered, 24 one-to-one appointments. • ITB Berlin, Mar.5-7 (photo right): Naples, Marco Island & Everglades participated within the Florida Pavilion together with 8 other FL destinations including Ft. Myers, The Keys, Sarasota, Visit Tampa Bay, Florida´s Sports Coast, Punta Gorda, Daytona and Crystal River. Orlando participated with own booth within the USA 10.A.a Packet Pg. 295 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 27 hall. We met with 30+ trade and media contacts during the three days of ITB. Overall feedback was very positive, the demand for Florida is high and the tour operators are satisfied with the business development. • Visit USA Media Breakfast, Mar 6: 150 media contacts registered. Open networking session with good quality talks. • DERTOUR Talk & Dine Events (photo right) in Leipzig, Bayreuth & Baden-Baden, Mar. 18-22. Overall, we 134 travel agents (USA specialists) joined the events and Paradise Coast was presented within a 15-minutes stage presentation and during the networking session. UPCOMING EVENTS • Attendance at virtual " Knowledge Day USA" of Germany´s leading trade publication “fvw”, Apr 11 • Sales Trip to Zurich (Switzerland) and tour operator inhouse trainings, Apr. 23-25 10.A.a Packet Pg. 296 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 28 PARADISE COAST SPORTS COMPLEX (PCSC) – STAFF REPORT Marissa Baker – Sports Complex Manager with Collier County February (Financials) & March 2024 Events PCSC GENERAL • As part of the financial reporting for year to date, Paradise Coast Sports Complex has brought in over 1.3 million in Revenue. This is about a $346,000 improvement on the 2024 budget. • Trilogy Lacrosse brought in over $190,000 in revenue to the complex and the food and beverage team served over 7400 meals in three weeks to Lacrosse Teams! • United Soccer League (USL) Agreement approved at the January 9, 2024, BCC Meeting and the USL team will start play in March of 2025. • The month of March: Legends Concert series, Adult Kickball Tournament, Trilogy Spring Training, Humane Society 5k, Columbia D1 Lacrosse Game, with Local Programming continuing to use the facility Monday – Thursday and weekends as available! • April Events: Legends Concert Series, South Florida Cup Soccer Tournament, CCPS Beach Volleyball district championships! PCSC FEBRUARY FINANCIALS PCSC MARKETING STRATEGY - 2024 • Mix of paid marketing strategies and community involvement. • Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events. • Attendance at major sporting conventions to enhance our presence on a national scale and build a ‘waiting list’ of event organizers and develop prospects for the future diamond fields. • Creation of a “Sports Tourist” guide to Collier County featuring access to local attractions, beaches, and excursions. • Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as a stimulus revenue driver for the local business community. 10.A.a Packet Pg. 297 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 29 PCSC MAINTENANCE The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground – Agreement with GWL that states the organization will match Collier County in up to $200,000 to build an amenity. • Shade – More shade is coming in phase 3 – field 9 with a pavilion structure covering the field. We have some projects that are in process : • FPL Sports Lighting o Sand Volleyball courts in process. • Flooring o Facility Restroom floors renovations in process o Factory Flooring renovation in process. • Bird Management o Creating maintenance issues for the staff o RFP process started. • Gate o Install cattle gate on N side of complex to help with traffic control during events and closing the facility in the evenings. • Beach Volleyball Netting o To request quotes using the small GC contract to install netting behind beach volleyball courts as balls going into the lake is becoming a problem now that the courts are being programmed often. 10.A.a Packet Pg. 298 Attachment: TDC Staff Reports May 2024 (28850 : Tourism Staff Report) 05/21/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Doc ID: 28745 Item Summary: TDC Next Meeting Date - June 18, 2024 Meeting Date: 05/21/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 04/30/2024 9:09 AM Submitted by: Title: – Tourism Name: Jay Tusa 04/30/2024 9:09 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 04/30/2024 9:10 AM Tourism John Melleky Tourism Review Completed 04/30/2024 3:31 PM Office of Management and Budget Christopher Johnson OMB Completed 04/30/2024 4:08 PM Tourism Sandra Rios Tourism Review Completed 05/10/2024 2:46 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 05/13/2024 1:59 PM County Attorney's Office Colleen Greene Attorney Review Completed 05/14/2024 9:36 AM Tourism Jay Tusa Tourism Director Review Completed 05/14/2024 10:54 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 05/14/2024 11:00 AM County Manager's Office Ed Finn Deputy County Manager Completed 05/16/2024 5:30 PM Tourist Development Council Paul Beirnes Meeting Pending 05/21/2024 9:00 AM 12.A Packet Pg. 299