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TDC Agenda 04/16/2024COLLIER COUNTY Tourist Development Council AGENDA April 16, 2024 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Rick LoCastro, Chair Clark Hill, Vice-Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. April 2024 Collier County Tourist Development Council Page 2 Printed 4/12/2024 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. March 19, 2024 TDC Meeting Minutes 5. Presentations A. Executive Director Update B. RSW April 2024 Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities 1. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc., to provide professional engineering services for 2024-2025 Park Shore Renourishment Project under Contract No. 18-7432-CZ for time and material not to exceed $102,117.70, authorize the Chairman to execute the work order, and make a finding that this item promotes tourism (Fund 1105, Project No. 90067). 2. Recommendation to approve the First Amendment to the Tourist Development Council Grant Agreement based on updated requests from the City of Naples for FY 2023-2024 in the amount of $2,500,000, budget these expenditures, approve any required budget amendments, and make a finding that these expenditures promote tourism. B. Tourism Division 7. New Business A. Tourist Development Council (TDC) to review and make a recommendation on the application by Nancy Hopkins Kerns for appointment to an additional term on the Tourist Development Council. April 2024 Collier County Tourist Development Council Page 3 Printed 4/12/2024 B. Tourist Development Council (TDC) to review and make a recommendation on the application by Laura Radler for appointment to a new term on the Tourist Development Council. The current term of Amanda Cox, (JW Marriott Marco Island Beach Resort), expires on April 21, 2024 8. Old Business Ten Minute Break 9. Marketing Partner Reports A. Marketing Partner Reports 10. Tourism Staff Reports A. Tourism Staff Reports 11. Council Member Discussion 12. Next Scheduled Meeting A. Next Meeting Date - May 21, 2024 13. Adjournment 04/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Doc ID: 28451 Item Summary: March 19, 2024 TDC Meeting Minutes Meeting Date: 04/16/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 03/29/2024 11:41 AM Submitted by: Title: – Tourism Name: Jay Tusa 03/29/2024 11:41 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 03/29/2024 11:42 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 03/29/2024 11:53 AM Tourism Sandra Rios Tourism Review Completed 03/29/2024 1:12 PM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 03/31/2024 8:34 AM Office of Management and Budget Christopher Johnson OMB Completed 04/01/2024 9:56 AM Tourism John Melleky Tourism Review Completed 04/01/2024 4:42 PM Tourism Jennifer Leslie Tourism Director Review Skipped 04/01/2024 4:08 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/02/2024 10:27 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 04/09/2024 8:37 AM County Manager's Office Ed Finn Deputy County Manager Completed 04/10/2024 11:51 AM Tourist Development Council Paul Beirnes Meeting Pending 04/16/2024 9:00 AM 4.B.1 Packet Pg. 4 March 19, 2024 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, March 19, 2024 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9:00 a.m. in REGULAR SESSION at 3299 Tamiami Trail East, 3rd Floor, Naples, Florida, with the following members present: Commissioner Rick LoCastro, Chairman Clark Hill, Vice Chairman (excused absence) Jared Grifoni, Councilor (Zoom) Susan Becker Nancy Kerns Edward (Ski) Olesky Michael McComas (Zoom) Amanda Cox (Zoom) Beth Petrunoff, Council Member ALSO PRESENT: Sandra Rios, CVB PR & Communications Manager and Co-Interim Tourism Director Buzzy Ford, Tourism John Melleky, CVB Arts and Culture Manager and Co-Interim Tourism Director Colleen Greene, Attorney, Collier County James Brendle, Downs & St. Germain Research Cindy Murrieta, Vice President of Media, Paradise Advertising Mackenzie Comerer, Lou Hammond Group Enriqueta Balandra, Senior Project Manager, Miles Partnership Adrian Moses, General Manager, Paradise Coast Sports Complex Amanda Townsend, Director, Collier County Museums Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 4.B.1.a Packet Pg. 5 Attachment: 03-19-2024 TDC Minutes (28451 : March 19, 2024 TDC Meeting Minutes) March 19, 2024 2 1. Call to Order: The meeting was called to order at 9:10 a.m. 2. Pledge of Allegiance: The Pledge of Allegiance was recited. 3. Roll Call: A quorum of five was established by members present in the boardroom. Motion to approve the members on Zoom and the excused absence of Clark Hill: Ski Olesky made a motion to approve Zoom members and the absence of Vice Chair Hill. The motion was seconded by Susan Becker. The motion passed unanimously 5-0. The total number of members is now 8. 4. Agenda and Minutes: Motion to approve the agenda and the TDC February 20, 2024, minutes: Nancy Kerns made a motion to approve the agenda and minutes as written. The motion was seconded by Susan Becker. The motion passed unanimously 8-0. 5. Presentations -- None A. Executive Director Update Sandra Rios and John Melleky continue to carry out the responsibilities of the terms of direct role of the TDC until that role is filled. Acknowledges and thanks Amanda Cox for her service and unwavering support on the TDC. Amanda will be stepping down due to her expanding role with the Marriott. This is her last meeting with us. We have confirmed a new Tourism Director for the organization, Jay Tusa, who will begin his tenure on March 25. A selection committee for this position was handled through the County’s Managers office. Provided a snapshot of what the destination experience was during the January timeframe. (Information is included in your packet.) 6. Consent Agenda -- None 7. New Business -- None 8. Old Business – None 9. Marketing Partner Reports A. James Brendle, Project Director, Downs & St. Germain Research (via Zoom) PowerPoint Presentation provided. B. Cindy Murrieta, Vice President of Media, Paradise Advertising PowerPoint Presentation provided. Spoke about the Canada campaign; wrapped rideshare cars (Carvertise); Porter Airlines – direct flight from Canada to RSW. C. Mackenzie Comerer, Lou Hammond Group (via Zoom) PowerPoint Presentation provided. 4.B.1.a Packet Pg. 6 Attachment: 03-19-2024 TDC Minutes (28451 : March 19, 2024 TDC Meeting Minutes) March 19, 2024 3 Q. Beth Petrunoff: What is mobile geo-fencing? A. Cindy Murrieta: When a polygon (fencing) is put around an area – in this case, the Toronto Film Festival which includes the theatres – anyone who comes into that area that meets our target audience, they will be served ads while in the polygon area and for two weeks afterwards. Q. Beth Petrunoff: What are the competitive markets that come to our region? A. Cindy Murrieta: Competitive targeting is an important tactic – a long list, for instance, Key West, Sarasota, Palm Beach, Hilton Head, any of the more affluent beach destinations. Q. Beth Petrunoff: There is a statistic where International went from 9 to 17%, what campaign is driving that and what country? A. James Brendle: The main markets for international are usually always Canada, followed by Germany and the UK. We saw a lot of international visitors who had trips planned between October through January who cancelled their trips or pushed it off for a year due to the affect of Hurricane Ian, a factor that is probably playing into that increase. Q. Beth Petrunoff: What is an appropriate benchmark that is used to determine whether or not a campaign is successful or if we don’t want to use it again? A. Cindy Murrieta: Every media has a different metric that we measure against. Overall, cost per thousand impressions will vary for different advertising; what we look at is how many impressions we are getting. Q. Beth Petrunoff: Social media, from 49 to 29%, what is driving that decrease? A. James Brendle: Recall figure for the January report, the monthly data on its own has a much smaller sample size than our quarterly or annual data so you will see fluctuations. If we see a trend for two to three months, that is when it would be concerning and we would look into it. Q. Amanda Cox: It is great when we get a report from Airport Authority. Can we get a visitation attribution regarding the Porter flights – it may be too soon. A. Sandra Rios: We can certainly circle back and get a report with updated detail. 10. Tourism Staff Reports A. John Melleky, Interim Co-Director PowerPoint Presentation provided. Discussion of pages 131 to 133, Collections and Tax Report. B. Enriqueta Balandra, Senior Project Manager, Miles Partnership (via Zoom) PowerPoint Presentation provided. C. Adrian Moses, General Manager, Paradise Coast Sports Complex PowerPoint Presentation provided. Report covered first quarter of 2024 and December of 2023. Q. Rick LoCastro: For instance, Saint Patrick’s Day, Women’s Lacrosse, do they pay a fee to use the fields/our facility. A. Adrian Moses: Yes. Everyone now has to pay a deposit and pay for the facility. 4.B.1.a Packet Pg. 7 Attachment: 03-19-2024 TDC Minutes (28451 : March 19, 2024 TDC Meeting Minutes) March 19, 2024 4 Comments from Rick LoCastro: ▪ Phenomenal job, the Star Ability Event ▪ Bringing people to Paradise Coast that have never been here before ▪ Great Wolf Lodge next door ▪ The lines were shorter ▪ Very well orchestrated ▪ Legends Concert – at Paradise Coast versus Sugden Park ▪ Parking was better and safer ▪ Additional restrooms (VIP restroom trailers vs. porta johns) Q. Rick LoCastro: What is the timeline for Paradise Coast signage? A. Adrian Moses: It’s coming along for signage on 951 (Collier Blvd.). No date set especially due to the construction going on. We do have a new map parking structure that we will use for each event. Q. Rick LoCastro: Any update on the naming of the stadium? Any big companies come forward? A. Adrian Moses: We have multiple inquiries for naming rights. However, we are in a holding pattern with the ability for us to be able to sell the name. We have requested it; there is an amendment standing by for us to have the right. (LoCastro: or the County holds on to it; do we leave money on the table; a rendering of the sign will be sent to Comm. LoCastro.) D. Amanda Townsend, Director, Collier County Museums PowerPoint Presentation provided. 11. Council Member Discussion Sandra Rios: ▪ Pause on some campaigns to see where they go, for instance, TikTok. ▪ New Director effective start date is March 25. 12. Next Scheduled Meeting: April 16, 2024 13. Adjournment: Meeting adjourned at 11:00 a.m. There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 11:00 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Commissioner Rick LoCastro, Chairman These minutes were approved by the Chairman on _________________, (choose one) as presented, _______ or as amended ___________. 4.B.1.a Packet Pg. 8 Attachment: 03-19-2024 TDC Minutes (28451 : March 19, 2024 TDC Meeting Minutes) 04/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.B Doc ID: 28484 Item Summary: RSW April 2024 Presentation Meeting Date: 04/16/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 04/03/2024 12:55 PM Submitted by: Title: – Tourism Name: Jay Tusa 04/03/2024 12:55 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 04/03/2024 12:56 PM Office of Management and Budget Christopher Johnson OMB Completed 04/03/2024 2:09 PM Tourism John Melleky Tourism Review Completed 04/03/2024 2:32 PM Tourism Sandra Rios Tourism Review Completed 04/03/2024 2:55 PM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 04/05/2024 7:31 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 04/08/2024 11:14 AM Tourism Jay Tusa Tourism Director Review Completed 04/08/2024 11:30 AM County Attorney's Office Colleen Greene Attorney Review Completed 04/09/2024 1:10 PM County Manager's Office Ed Finn Deputy County Manager Completed 04/10/2024 11:58 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 04/10/2024 12:39 PM Tourist Development Council Paul Beirnes Meeting Pending 04/16/2024 9:00 AM 5.B Packet Pg. 9 @flyrsw//1 RSW Southwest Florida International Airport Gateway to Fort Myers and Sanibel, Naples, Marco Island and the Everglades, Punta Gorda and the Gulf Islands 5.B.a Packet Pg. 10 Attachment: RSW Collier County April 2024 (28484 : RSW April 2024 Presentation) @flyrsw//2 Apr. ‘24 Apr.’23 Change % Change Average Daily Flights 268 229 39 17% Average Daily Seats 46,082 37,935 8,147 22% Nonstop Markets Served 60 51 9 18% Summary Statistics Air Service Dashboard – April 2024 SOUTHWEST FLORIDA INTERNATIONAL AIRPORT U.S. Rank Flights Seats 44TH 39TH Share of Capacity Percent Change in Capacity (RSW vs. Florida Airports) 9.4% 1.1%3.6% 21.5% 2.9% 11.4% 13.1% JAX MCO TPA RSW FLL MIA PBI Change in Daily Capacity (Top 10 Nonstop Markets) Rank Market % Change ORD 25.7% ATL 17.7% MSP 11.3% BOS 16.2% DTW 30.9% CLT 46.2% EWR 34.7% PHL 18.7% DFW 29.3% IND 52.5% 1 2 3 4 5 6 7 8 9 10 Source: Innovata Schedules, via Diio.Southwest Florida International Airport | FlyRSW AA, 14.0% B6, 8.1% DL, 18.6% F9, 6.2%NK, 9.5% SY, 3.2% UA, 15.5% WN, 15.8% Other, 9.1% 5.B.a Packet Pg. 11 Attachment: RSW Collier County April 2024 (28484 : RSW April 2024 Presentation) @flyrsw//3 Current Nonstop Markets Service provided by 15 air carriers to 68 destinations 5.B.a Packet Pg. 12 Attachment: RSW Collier County April 2024 (28484 : RSW April 2024 Presentation) @flyrsw//4 Current Outlook New Market & Additional Airline on Existing Markets: Summer/Winter 2024 4 1 //4 2 With More To Come…… •Manchester, NH (MHT)-Weekly, starting Oct. 2 •Stewart, NY (SWF)-Weekly, starting Oct. 2 •Lansing, MI (LAN)-Weekly, starting Oct. 3 •Wilkes-Barre/Scranton, PA (AVP)-Weekly, starting Oct. 3 •Bangor, ME (BGR)-Weekly, starting Oct. 5 •Dallas-Fort Worth (DFW)-Weekly, starting April 22 •San Juan, PR (SJU)-Weekly, starting June 2 5.B.a Packet Pg. 13 Attachment: RSW Collier County April 2024 (28484 : RSW April 2024 Presentation) @flyrsw//5 Note: Map excludes Southwest Florida multiple property owners Source: County Property Assessor data via Black Knight; Ailevon Pacific Aviation Consulting analysis There are 177k multiple property owners tied to Fort Myers with ownership largely concentrated in large, east metros FORT MYERS MULTIPLE PROPERTY OWNERSHIP BY CORE-BASED STATISTICAL AREA Heat map of unique owners by core based statistical area Top 25 CBSAs Unique Owners New York City, NY 14,731 Chicago, IL 11,311 Boston, MA 7,694 Detroit, MI 6,861 Minneapolis - St. Paul, MN 4,228 Philadelphia, PA 4,216 Miami-Fort Lauderdale, FL 4,054 Indianapolis, IN 3,153 Cleveland, OH 3,054 Cincinnati, OH 2,836 Washington D.C.2,765 Columbus, OH 2,520 Pittsburgh, PA 2,374 Providence, RI 2,319 Buffalo, NY 1,985 Barnstable, MA 1,656 St. Louis, MO 1,643 Baltimore, MD 1,617 Rochester, NY 1,533 Grand Rapids, MI 1,530 Atlanta, GA 1,502 Milwaukee, WI 1,453 Hartford, CT 1,433 Bridgeport, CT 1,356 Portland, ME 1,249 GRAND TOTAL 177,041 5.B.a Packet Pg. 14 Attachment: RSW Collier County April 2024 (28484 : RSW April 2024 Presentation) @flyrsw//6 Source: County Property Assessor data via Black Knight; Ailevon Pacific Aviation Consulting analysis Only Miami has more multiple property owners than Fort Myers, with Tampa and Orlando having significantly fewer 202,898 177,041 117,974 94,904 Miami Fort Myers Tampa Orlando FORT MYERS VERSUS PEERS MULTIPLE PROPERTY OWNERSHIP Unique owners Miami has +15% more owners than Fort Myers -33% -46% 5.B.a Packet Pg. 15 Attachment: RSW Collier County April 2024 (28484 : RSW April 2024 Presentation) @flyrsw//7 Source: County Property Assessor data via Black Knight; Ailevon Pacific Aviation Consulting analysis Non-U.S. residents own ~23,000 properties in Fort Myers with Canadians dominating ownership followed by Europeans PROPERTIES IN FORT MYERS OWNED BY INTERNATIONAL OWNERS BY OWNER COUNTRY Heat map of count of properties in Fort Myers owned by international owners Owner Country Count of Fort Myers Properties Canada 17,067 Germany 1,971 United Kingdom 1,728 Switzerland 317 Sweden 208 France 199 Czech Republic 150 Israel 116 Norway 110 Austria 107 Ireland 97 Netherlands 85 Belgium 72 Italy 49 Poland 49 Other 677 GRAND TOTAL 22,953 Canadians own 74% of properties in Fort Myers owned by non-U.S. residents 5.B.a Packet Pg. 16 Attachment: RSW Collier County April 2024 (28484 : RSW April 2024 Presentation) @flyrsw//8 Ultimate Build-out ` Ultimate (2042+) Concourse D Headhouse Concourse E Headhouse +5 Gates to Meet PAL 4 (open 2037) Ultimate (2042+) Concourse B Headhouse Ultimate (2042+) Concourse A (Partial or Full) Ultimate (2042+) Concourse C Headhouse +14 Gates to Meet PAL 3 Terminal Airline Gates 5.B.a Packet Pg. 17 Attachment: RSW Collier County April 2024 (28484 : RSW April 2024 Presentation) @flyrsw//9//9 Questions? 5.B.a Packet Pg. 18 Attachment: RSW Collier County April 2024 (28484 : RSW April 2024 Presentation) 04/16/2024 EXECUTIVE SUMMARY Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for 2024-2025 Park Shore Renourishment Project under Contract No. 18- 7432-CZ for time and material not to exceed $102,117.70, authorize the Chairman to execute the work order, and make a finding that this item promotes tourism (Fund 1105, Project No. 90067). OBJECTIVE: To move forward with professional Engineering Services for the FY 2025 Park Shore Renourishment Project. CONSIDERATIONS: APTIM Environmental & Infrastructure, Inc., will assist the County in conducting beach renourishment activities on Park Shore Beach from FDEP reference monuments R-44 to T54. This work order will provide professional services including engineering design, preparation of construction plans and technical specifications, bidding services, coordination with permitting agencies for Notice to Proceed, and serving as the Engineer of Record for the construction event. This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan. FISCAL IMPACT: Funding in the amount of $102,117.70 is available within Tourist Development Tax Beach Renourishment Fund (1105), Project 90067 (County/Naples Beach Monitoring). FDEP cost-share funding will be requested if eligible at a future date to reimburse Collier County for a portion of the completed work. GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management Element of the Growth Management Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item was presented to the Coastal Advisory Committee (CAC) on April 11, 2024 (8-0), and will be presented to the Tourist Development Council (TDC) on April 16, 2024 LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a work order with APTIM Environmental & Infrastructure, Inc., to provide professional engineering services for 2024-2025 Park Shore Renourishment Project under Contract No. 18-7432- CZ for time and material not to exceed $102,117.70, authorize the Chairman to execute the work order, and make a finding that this item promotes tourism (Fund 1105, Project No. 90067). Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division ATTACHMENT(S) 1. Work Order Contract 18-7432-CZ (PDF) 6.A.1 Packet Pg. 19 04/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 6.A.1 Doc ID: 28454 Item Summary: Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc., to provide professional engineering services for 2024-2025 Park Shore Renourishment Project under Contract No. 18- 7432-CZ for time and material not to exceed $102,117.70, authorize the Chairman to execute the work order, and make a finding that this item promotes tourism (Fund 1105, Project No. 90067). Meeting Date: 04/16/2024 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Maria Becerra 03/29/2024 4:02 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 03/29/2024 4:02 PM Approved By: Review: Tourism Jay Tusa Tourism Division Completed 04/01/2024 4:20 PM Office of Management and Budget Christopher Johnson OMB Completed 04/03/2024 1:00 PM Tourism John Melleky Tourism Review Completed 04/03/2024 2:17 PM Tourism Sandra Rios Tourism Review Completed 04/03/2024 2:54 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 04/08/2024 10:58 AM Tourism Jay Tusa Tourism Director Review Completed 04/08/2024 11:29 AM County Attorney's Office Colleen Greene Attorney Review Completed 04/09/2024 1:13 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 04/10/2024 11:43 AM County Manager's Office Ed Finn Deputy County Manager Completed 04/12/2024 2:40 PM Tourist Development Council Paul Beirnes Meeting Pending 04/16/2024 9:00 AM 6.A.1 Packet Pg. 20 6.A.1.APacket Pg. 21Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 22Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 23Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 24Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 25Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 26Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 27Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 28Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 29Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 30Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 31Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 32Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 33Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 6.A.1.APacket Pg. 34Attachment: Work Order Contract 18-7432-CZ (28454 : Recommendation to approve a work order with APTIM Environmental & Infrastructure, 04/16/2024 EXECUTIVE SUMMARY Recommendation to approve the First Amendment to the Tourist Development Council Grant Agreement based on updated requests from the City of Naples for FY 2023-2024 in the amount of $2,500,000, budget these expenditures, approve any required budget amendments, and make a finding that these expenditures promote tourism. OBJECTIVE: To obtain approval of additional funding for the City of Naples Tourist Development Fund (1105/195) Grant application requests for FY 2023-2024 in the amount of $400,000. CONSIDERATIONS: On September 26, 2023, (Item 16.B.9) the Board of County Commissioners approved the TDC Grant Applications received from the City of Naples (City) as follows: FY 2023-2024 Tourist Development Council Fund (1105/195) Grant Applications PROJECT / DESCRIPTION: STAFF REQUESTED APPROVED 9/26/23 Beach Maintenance 90527 - Beach Maintenance - City of Naples* Carryforward Funding will be utilized to fully fund the request. $200,000 $200,000 Structures 90096 - Naples Pier Repair & Maintenance $200,000 $200,000 TOTAL APPROVED GRANTS $400,000 $400,000 The City has requested to amend the approved Grant Agreements by adding the following funding requests as follows: FY 2023-2024 Amendments to Tourist Development Council Fund (1105/195) Grant Applications PROJECT / DESCRIPTION: STAFF REQUESTED RECOMMENDED Beach Maintenance 90527 - Beach Maintenance - City of Naples $300,000 $300,000 Structures 90096 - Naples Pier Repair & Maintenance $2,000,000 $2,000,000 Beach Park Facilities 50308 - Lowdermilk Park Maintenance - City of Naples $200,000 $200,000 TOTAL GRANT AMENDMENT $2,500,000 $2,500,000 Beach Maintenance: The City of Naples maintains the City’s beaches in Park Shore and Naples to provide an exceptional experience for our visitors and residents. The City desires to add $300,000 to the initial approved $200,000 grant. Approval is recommended. Structures: The City of Naples is requesting a 5-year advance of $400,000 per year, totaling an additional $2,000,000 in grant funding for the maintenance, upkeep, and safety of the Naples pier. The City agrees to forego requests for TDC funding for the pier for FY25 through FY29. Approval is recommended. Beach Park Facilities: The City of Naples is requesting an additional $200,000 in grant funding for parking lot maintenance at Lowdermilk Park. Approval is recommended. FISCAL IMPACT: A budget amendment in the amount of $2,500,000 is necessary to reallocate funding from reserves within the TDC Beach Renourishment Fund (1105) to the projects shown below: 6.A.2 Packet Pg. 35 04/16/2024 Project Amount 90527 - Beach Maintenance 300,000$ 90096 - Naples Pier 2,000,000$ 50308 -Beach Park Facility- Lowdermilk 200,000$ Total Budget Amendment 2,500,000$ The source of funds is Tourist Development Tax. GROWTH MANAGEMENT IMPACT: This project meets current Growth Management Plan standards to ensure the adequacy and availability of viable public facilities. ADVISORY BOARD RECOMMENDATIONS: This item was presented to the Coastal Advisory Committee (CAC) on April 11, 2024 (8-0), and will be presented to the Tourist Development Council (TDC) on April 16, 2024. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the First Amendment to the Tourist Development Council Grant Agreement with the City of Naples for FY 2023-2024 in the amount of $2,500,000, budget these expenditures, approve any required budget amendments, and make a finding that these expenditures promote tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. TDC Grant App. - Cat. A - City of Naples - Beach Maintenance - Revised 3.27.24 (DOC) 2. TDC Grant App. - Cat. A - City of Naples - Lowdermilk Park - Revised 3.27.24 (PDF) 3. TDC Grant App. - Cat. A - City of Naples - Pier - Revised 3.27.24 (PDF) 4. First Amendment TDC Grant Agreement Pier and maintenance (DOCX) 6.A.2 Packet Pg. 36 04/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 6.A.2 Doc ID: 28455 Item Summary: Recommendation to approve the First Amendment to the Tourist Development Council Grant Agreement based on updated requests from the City of Naples for FY 2023 -2024 in the amount of $2,500,000, budget these expenditures, approve any required budget amendments, and make a finding that these expenditures promote tourism. Meeting Date: 04/16/2024 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Maria Becerra 03/29/2024 4:06 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 03/29/2024 4:06 PM Approved By: Review: Tourism Jay Tusa Tourism Division Completed 04/01/2024 4:14 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 04/02/2024 10:57 AM Tourism John Melleky Tourism Review Completed 04/03/2024 2:18 PM Tourism Sandra Rios Tourism Review Completed 04/03/2024 2:55 PM Office of Management and Budget Christopher Johnson OMB Completed 04/08/2024 3:29 PM Tourism Jay Tusa Tourism Director Review Completed 04/09/2024 4:43 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/10/2024 11:33 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 04/10/2024 12:53 PM County Manager's Office Ed Finn Deputy County Manager Completed 04/12/2024 2:40 PM Tourist Development Council Paul Beirnes Meeting Pending 04/16/2024 9:00 AM 6.A.2 Packet Pg. 37 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Naples Beach Maintenance 1. Name and Address of Project Sponsor Organization: City of Naples 735 8th Street South Naples, Florida 34102 2. Contact Person, Title and Phone Number: Name: Chad Merritt – Parks, Recreation, and Facilities Director Address: 280 Riverside Circle Naples, Florida 34102 Phone: 239.213.7111 3. Organization’s Chief Official and Title: Jay Boodheshwar, City Manager 4. Details of Project- Description and Location: This is an annual TDC funded project essential for support of maintenance on local beaches. The City is responsible for the upkeep and grooming of TDC eligible beaches within the City limits. Under this project, the City removed litter, accumulation of algae and rocks along public access beach portions of the Gulf within the City’s jurisdictional limits. These funds would also help to support the daily operation on the beach. Funding is a benefit to both residents and tourist populations, and to the preservation and protection of the beach, shoreline and its overall appearance and investment. This year’s request includes the partial reimbursement for FY24 beach maintenance operations, which is $1,305,001. Our plan is to enhance beach facilities & much needed staffing. We are requesting an amendment of the previous application amount of $200,000 with a new requested total of $500,000. Location: Naples Beach – Beaches located in the city limits of Naples. 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $500,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? 6.A.2.a Packet Pg. 38 Attachment: TDC Grant App. - Cat. A - City of Naples - Beach Maintenance - Revised 3.27.24 (28455 : Recommendation to approve amendments Yes ( X ) No ( ) Collier County Tourist Development Council Category “A” Grant Application (Page 2) Naples Beach Maintenance 6.A.2.a Packet Pg. 39 Attachment: TDC Grant App. - Cat. A - City of Naples - Beach Maintenance - Revised 3.27.24 (28455 : Recommendation to approve amendments PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 500,000 City/Taxing District Share $ State of Florida Share $ - Federal Share $ TOTAL $ 500,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Beach Maint Staff Salaries _ $ 300,000 ______ Beach Maint Operating Cost $ 200,000 _____ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 500,000 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 6.A.2.a Packet Pg. 40 Attachment: TDC Grant App. - Cat. A - City of Naples - Beach Maintenance - Revised 3.27.24 (28455 : Recommendation to approve amendments COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Lowdermilk Park Maintenance/Repairs 1. Name and Address of Project Sponsor Organization: City of Naples 735 8th Street South Naples, Florida 34102 2. Contact Person, Title and Phone Number: Name: Chad Merritt – Parks, Recreation, and Facilities Director Address: 280 Riverside Circle Naples, Florida 34102 Phone: 239.213.7111 3. Organization’s Chief Official and Title: Jay Boodheshwar, City Manager 4. Details of Project- Description and Location: This is an annual TDC funded project essential for support of maintenance at Lowdermilk Park. The City is responsible for the upkeep and grooming of TDC eligible beaches within the City limits. The City performs necessary maintenance in Lowdermilk Park (beach park) each year, which includes the upkeep of the concession/restroom building, walkovers, landscaping, parking lot improvements, and other maintenance tasks as needed. During the FY24 the City plans to complete maintenance that include paving/restriping the existing parking lot ($200k). Location: Lowdermilk Park 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $200,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( X ) No ( ) 6.A.2.b Packet Pg. 41 Attachment: TDC Grant App. - Cat. A - City of Naples - Lowdermilk Park - Revised 3.27.24 (28455 : Recommendation to approve amendments to Collier County Tourist Development Council Category “A” Grant Application (Page 2) Lowdermilk Park Maintenance/Repairs PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 200,000 City/Taxing District Share $ State of Florida Share $ - Federal Share $ TOTAL $ 200,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Maintenance to parking lot _ $ 200,000 _____ ____ $ ________ ________ $ ________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 200,000 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 6.A.2.b Packet Pg. 42 Attachment: TDC Grant App. - Cat. A - City of Naples - Lowdermilk Park - Revised 3.27.24 (28455 : Recommendation to approve amendments to COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Naples Pier Maintenance/Repair 1. Name and Address of Project Sponsor Organization: City of Naples 735 8th Street South Naples, Florida 34102 2. Contact Person, Title and Phone Number: Name: Chad Merritt – Parks, Recreation, and Facilities Director Address: 280 Riverside Circle Naples, Florida 34102 Phone: 239.213.7111 3. Organization’s Chief Official and Title: Jay Boodheshwar, City Manager 4. Details of Project- Description and Location: Naples Pier – 25 12th Ave South, Naples, Florida This annual TDC funded project includes maintenance, labor, material, supplies and equipment for the upkeep and safety of the pier. The Naples Pier is a public access beach facility and a tourist attraction and destination. The Naples Pier, a historically significant structure originally constructed in 1887, serves as a public access beach facility, as a major tourist attraction and vacation destination. The Naples Pier captures non-county and local visitors as well as tourist populations from throughout the region and world. This year this grant application will be extremely important as we rebuild the iconic Naples Pier. We have begun the design of the pier with the goal of making it stronger and more user-friendly. We anticipate this project to be in the tens of millions, perhaps higher. This grant funding will help to offset a portion of the costs as we construct the new and improved Naples Pier. Moving forward these funds will also help with the daily maintenance and upkeep of the restrooms, shelters, picnic tables, signage, and over structure. The Operating Cost for the Naples Pier is $107,493 for FY24. The estimated rebuild cost is estimated at $20 million. In addition to asking for an increase in the cost of ongoing repair and maintenance, we respectfully request consideration for the annual amount to be increased from $200,000 to $400,000 annually and allow the City to seek 5 years of funding, which is $2.0 million, from which to draw during construction. The City of Naples would not request funding for the Naples Pier from FY-2025 to 6.A.2.c Packet Pg. 43 Attachment: TDC Grant App. - Cat. A - City of Naples - Pier - Revised 3.27.24 (28455 : Recommendation to approve amendments to the Tourist FY-2029, if approved for this advancement. Over the next couple of years, the Naples Pier will be under construction and these advanced funds would help us in the rebuilding. We would like to amend the previous application for $200,000 by adding the additional $2mil to bring the total request to $2,200,000. 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $2,200,000 (5 years advanced at $400,000/year, plus previous request) 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( X ) No ( ) 6.A.2.c Packet Pg. 44 Attachment: TDC Grant App. - Cat. A - City of Naples - Pier - Revised 3.27.24 (28455 : Recommendation to approve amendments to the Tourist Collier County Tourist Development Council Category “A” Grant Application (Page 2) Naples Pier Maintenance/Repair PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 2,200,000 City/Taxing District Share $ 17,800,000 (estimated) State of Florida Share $ - Federal Share $ TBD TOTAL $ 20,000,000 (estimated) PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Repair & Labor (TDC)___________ ____ $ 2,200,000 _____ Repair & Labor (City of Naples)______ $ 17,800,000______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 20,000,000 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 6.A.2.c Packet Pg. 45 Attachment: TDC Grant App. - Cat. A - City of Naples - Pier - Revised 3.27.24 (28455 : Recommendation to approve amendments to the Tourist Page 1 of 3 FIRST AMENDMENT TO 2023-2024 TOURIST DEVELOPMENT TAX GRANT AGREEMENT BETWEEN COLLIER COUNTY AND CITY OF NAPLES CATEGORY “A” CITY OF NAPLES’ PROJECTS THIS FIRST AMENDMENT is made and entered into this ___ day of ______, 2024, by and between Collier County, a political subdivision of the State of Florida (“County”), and the City of Naples. RECITALS: WHEREAS, the Parties entered into a Tourist Development Tax Grant Agreement dated September 26, 2023, a copy of which is attached to this Amendment, wherein the County agreed to provide the City of Naples with tourist development tax funds for City of Naples Beach Cleaning and Maintenance Staff Salaries ($200,000) and Naples Pier Repair and Maintenance ($200,000) subject to review and reimbursement by the County; and WHEREAS, on March 27, 2024, the City of Naples requested additional funds for City of Naples Beach Cleaning and Maintenance Staff Salaries and Operating Costs in the additional amount of $300,000; and WHEREAS, the City has also requested additional funds for maintenance at Lowdermilk Park in the amount of $200,000; and WHEREAS, the City has also requested additional funds for Naples Pier Repair and Maintenance in the additional amount of $2 million; and WHEREAS, the Coastal Advisory Committee and the Tourist Development Council have reviewed the Amended Grant Applications and made recommendations to approve funding these additional expenditures and have also made recommended findings that these expenditures promote tourism; and WHEREAS, the Board of County Commissioners desires to funds these Projects with Tourist Development Tax and finds that these expenditures promote tourism. WITNESSETH: NOW, THEREFORE, in consideration of the promises and covenants contained herein, and other good and valuable consideration exchanged amongst the parties, the parties agree as follows: 1. All of the above RECITALS are true and correct and are hereby expressly incorporated herein by reference as if set forth fully below. 6.A.2.d Packet Pg. 46 Attachment: First Amendment TDC Grant Agreement Pier and maintenance (28455 : Recommendation to approve amendments to the Tourist Page 2 of 3 2. The City of Naples requests an additional $2,000,000 for repair and maintenance of the Naples Pier. The City of Naples agrees to not seek additional funding for the repair and maintenance of the Naples Pier for five years from the date of this Grant Agreement. 3. The total amount of the FY 24 Grant Agreement is hereby amended to include the additional funds as follows: Section 2. PAYMENT AND REIMBURSEMENT. The aggregate maximum reimbursement under this Agreement shall be Two Million Nine Hundred Thousand Dollars ($2,900,000). GRANTEE shall be paid in accordance with the fiscal procedures of COUNTY upon submittal of an invoice and upon verification that the services described in the invoice are completed or that goods have been received. 4. Exhibit “B” Budget – City of Naples is hereby amended to reflect the additional funds requested and attached hereto 5. Except as set forth above, all other terms and conditions of the Grant Agreement, as amended, continue in full force and effect. IN WITNESS WHEREOF, Collier County and the City of Naples have respectively, by an authorized person or agent, hereunder set their hands and seals on the date and year first above written. ATTEST: BOARD OF COUNTY COMMISSIONERS CRYSTAL KINZEL, Clerk COLLIER COUNTY, FLORIDA By: ________________________ By: ________________________________ , Deputy Clerk Chris Hall, Chairman Approved as to form and legality: _______________________________ Colleen M. Greene Managing County Attorney ATTEST: CITY OF NAPLES _______________________________ ________________________________ Patricia Rambosk, City Clerk Teresa Heitmann, Mayor Approved as to form and Legal sufficiency: ________________________________ , City Attorney 6.A.2.d Packet Pg. 47 Attachment: First Amendment TDC Grant Agreement Pier and maintenance (28455 : Recommendation to approve amendments to the Tourist Page 3 of 3 EXHIBIT “B” BUDGET – CITY OF NAPLES Beach Cleaning and Maintenance Staff Salaries $500,000 Lowdermilk Park Parking Lot Maintenance $200,000 Naples Pier Repair and Maintenance $2,200,000 Total Grant Award (reimbursable) $2,900,000 6.A.2.d Packet Pg. 48 Attachment: First Amendment TDC Grant Agreement Pier and maintenance (28455 : Recommendation to approve amendments to the Tourist 04/16/2024 EXECUTIVE SUMMARY Tourist Development Council (TDC) to review and make a recommendation on the application by Nancy Hopkins Kerns for appointment to an additional term on the Tourist Development Council. The current term expires April 21, 2024. OBJECTIVE: To fill an expiring seat on the TDC, and make a recommendation for appointment for an additional term on the Tourist Development Council (TDC). CONSIDERATIONS: The Tourist Development Council (TDC) is a 9-member council created on March 23, 1992, by Ord. 92-18 to make recommendations to the Board of County Commissioners regarding a proposed plan of uses for Tourist Development tax revenues, for the effective operation of the special projects or uses of the tourist development tax revenues, and to review all expenditures of revenues from the tourist development tax trust fund. Membership consists of the immediate past chairman of the BCC, three (3) owner/operators, three (3) non owner/operators, and two (2) elected municipal officials. Terms are 4 years, staggered. The current term of Nancy Hopkins Kerns is set to expire on April 21, 2024. The additional term will commence on April 22, 2024, through April 21, 2028. Nancy, a 15-year, year-round resident of Naples, has reapplied to the TDC as a non-owner/operator. Her experience includes serving on the TDC for the past 4 years, as a member of the Naples Code Enforcement Board, the 5 th Avenue Events Committee, the Collier Citizens Council, Secretary of the Calusa Bay Association, Secretary of the Baker Park Committee, Manager of the Greater Naples Chamber of Commerce, and Treasurer/Volunteer of the Park Shore Association. She is a registered voter in Collier County. Staff requests that the TDC discuss the applicant and make a recommendation for reappointment of Ms. Kerns to the TDC for an additional 4-year term. The TDC recommendation will be forwarded to the County Commission for final appointment. ATTENDANCE: During the past term, Ms. Kerns has had no absences. Attendance record is included in the backup. FISCAL IMPACT: There is no financial impact. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for Board approval. -CMG RECOMMENDATION: Tourist Development Council (TDC) to review and make a recommendation on the application by Nancy Hopkins Kerns for appointment to an additional term on the Tourist Development Council. The current term expires April 21, 2024. Prepared By: Sandra Rios, PR & Communications Manager, Naples, Marco Island and the Everglades Convention & Visitors Bureau, Collier County, Tourism Division. ATTACHMENT(S) 1. Application Kerns TDC 2.2.24 (PDF) 2. Nancy Kerns 2yrs attendance (PDF) 7.A Packet Pg. 49 04/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A Doc ID: 28541 Item Summary: Tourist Development Council (TDC) to review and make a recommendation on the application by Nancy Hopkins Kerns for appointment to an additional term on the Tourist Development Council. Meeting Date: 04/16/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 04/10/2024 10:25 AM Submitted by: Title: – Tourism Name: Jay Tusa 04/10/2024 10:25 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 04/10/2024 10:27 AM Tourism Sandra Rios Tourism Review Completed 04/10/2024 10:42 AM Tourism John Melleky Tourism Review Completed 04/10/2024 10:44 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 04/10/2024 10:44 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 04/10/2024 11:11 AM Office of Management and Budget Christopher Johnson OMB Completed 04/10/2024 4:22 PM Tourism Jay Tusa Tourism Director Review Completed 04/11/2024 9:38 AM County Attorney's Office Colleen Greene Attorney Review Completed 04/11/2024 3:44 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 04/12/2024 8:48 AM County Manager's Office Ed Finn Deputy County Manager Completed 04/12/2024 2:41 PM Tourist Development Council Paul Beirnes Meeting Pending 04/16/2024 9:00 AM 7.A Packet Pg. 50 Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/2/2024 12:02:08 PM. Name: Nancy Hopkins Kerns Home Phone: 239-821-5208 Home Address: 6842 Lantana Bridge Road, #202 City: Naples Zip Code: 34109 Phone Numbers Business: E-Mail Address: nancyhkerns@gmail.com Board or Committee: Tourist Development Council Category: Place of Employment: Retired How long have you lived in Collier County: 10-15 How many months out of the year do you reside in Collier County: I am a year-round resident Have you been convicted or found guilty of a criminal offense (any level felony or first degree misdemeanor only)? No Not Indicated Do you or your employer do business with the County? No Not Indicated NOTE: All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. Would you and/or any organizations with which you are affiliated benefit from decisions or 7.A.a Packet Pg. 51 Attachment: Application Kerns TDC 2.2.24 (28541 : TDC Board Member Appointment of Nancy Kerns) recommendations made by this advisory board? No Not Indicated Are you a registered voter in Collier County? Yes Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? No Not Indicated Please list your community activities and positions held: Tourist Development Council Member Naples Code Enforcement Board 5th Avenue Events Committee Collier Citizens Council - Secretary Calusa Bay Association - Secretary Baker Park Committee Naples Chamber of Commerce - Volunteer Park Shore Association - Treasurer Education: Kelley School of Business Bachelor of Science, Business Administration, 1981 Experience / Background Executive Director - Classic Chamber Concerts - 2014-2017 Manager - Greater Naples Chamber of Commerce - 2010-2013 Owner - Calendar & Gift Distributor, Candle Manufacturing Company, Indianapolis, Indiana, 1990-2010 Office Manager - Temporary Placement Office, Baltimore, Maryland, 1987-1990 Sales - AT&T, Indianapolis, Indiana, 1981-1984 7.A.a Packet Pg. 52 Attachment: Application Kerns TDC 2.2.24 (28541 : TDC Board Member Appointment of Nancy Kerns) 2 YEAR ATTENDANCE RECORD - TDC RE-APPOINTEES TDC MTG DATES NANCY KERNS Jan. 24, 2022 attend Feb. 28, 2022 attend Mar. 28, 2022 attend Apr. 25, 2022 attend May. 24, 2022 attend Jun. 27, 2022 attend Jul. 25, 2022 attend Aug. 2022 no mtg Sept. 26, 2022 attend Oct. 24, 2022 attend Nov. 28, 2022 attend Dec. 2022 no mtg Jan. 23, 2023 attend Feb. 27, 2023 attend Mar. 20, 2023 attend Apr. 17, 2023 attend May 15, 2023 attend June 19, 2023 attend July 17, 2023 attend Aug. 21, 2023 attend Sept. 18, 2023 attend Oct. 16, 2023 attend Nov. 20, 2023 attend Dec. 18, 2023 attend Jan. 16, 2024 attend completed 2/6/2024 7.A.b Packet Pg. 53 Attachment: Nancy Kerns 2yrs attendance (28541 : TDC Board Member Appointment of Nancy Kerns) 04/16/2024 EXECUTIVE SUMMARY Tourist Development Council (TDC) to review and make a recommendation on the application by Laura Radler for appointment to a new term on the Tourist Development Council. The current term of Amanda Cox, (JW Marriott Marco Island Beach Resort), expires on April 21, 2024 OBJECTIVE: To fill an expiring seat on the TDC, review applications and make recommendation for appointment for a new term on the Tourist Development Council (TDC). CONSIDERATIONS: The Tourist Development Council (TDC) is a 9 member council created on March 23, 1992, by Ord. 92-18 to make recommendations to the Board of County Commissioners regarding a proposed plan of uses for Tourist Development tax revenues, for the effective operation of the special projects or uses of the tourist development tax revenues, and to review all expenditures of revenues from the tourist development tax trust fund. Membership consists of the immediate past chairman of the BCC, three (3) owner/operators, three (3) non owner/operators, and two (2) elected municipal officials. Terms are 4 years, staggered. The current term of Amanda Cox (JW Marriott Marco Island Beach Resort), owner / operator seat, expires on April 21, 2024. Laura is a 10-year, year-round resident of Naples and is employed as the General Manager of the Edgewater Beach Hotel and The Capri Inn for 10 years. Overall, her experience in the hospitality industry spans 20 years. She has served on the Board of the Florida Restaurant and Lodging Association, Collier County, is Past Event Chair of the Florida Restaurant and Lodging Association, Collier County, and a member of the Miracle Mile Committee in the City of Naples. Staff requests that the TDC discuss the applicant and make a recommendation to appoint Ms. Radler to the TDC for a new term from April 22, 2024, through April 21, 2028. The TDC recommendation will be forwarded to the County Commission for final appointment. ATTENDANCE: Not applicable as this will be a new appointment. FISCAL IMPACT: There is no financial impact. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for Board approval. -CMG RECOMMENDATION: Tourist Development Council (TDC) to review and make a recommendation on the application by Laura Radler for appointment to a new term on the Tourist Development Council. The current term of Amanda Cox, (JW Marriott Marco Island Beach Resort), expires on April 21, 2024 Prepared By: Sandra Rios, PR & Communications Manager, Naples, Marco Island and the Everglades Convention & Visitors Bureau, Collier County, Tourism Division. ATTACHMENT(S) 1. Application Radler TDC 2.13.24 (PDF) 7.B Packet Pg. 54 04/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 28542 Item Summary: Tourist Development Council (TDC) to review and make a recommendation on the application by Laura Radler for appointment to a new term on the Tourist Development Council. The current term of Amanda Cox, (JW Marriott Marco Island Beach Resort), expires on April 21, 2024 Meeting Date: 04/16/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 04/10/2024 10:36 AM Submitted by: Title: – Tourism Name: Jay Tusa 04/10/2024 10:36 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 04/10/2024 10:37 AM Tourism John Melleky Tourism Review Completed 04/10/2024 10:37 AM Tourism Sandra Rios Tourism Review Completed 04/10/2024 10:42 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 04/10/2024 10:44 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 04/10/2024 11:05 AM Office of Management and Budget Christopher Johnson OMB Completed 04/10/2024 4:21 PM Tourism Jay Tusa Tourism Director Review Completed 04/11/2024 9:39 AM County Attorney's Office Colleen Greene Attorney Review Completed 04/11/2024 3:45 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 04/12/2024 8:49 AM County Manager's Office Ed Finn Deputy County Manager Completed 04/12/2024 2:41 PM Tourist Development Council Paul Beirnes Meeting Pending 04/16/2024 9:00 AM 7.B Packet Pg. 55 Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/13/2024 2:04:40 PM. Name: Laura Radler Home Phone: 4078326125 Home Address: 15893 Delasol Lane City: Naples Zip Code: 34110 Phone Numbers Business: 2394032156 E-Mail Address: laura.radler@ophotels.com Board or Committee: Tourist Development Council Category: Place of Employment: Edgewater Beach Hotel How long have you lived in Collier County: 5-10 How many months out of the year do you reside in Collier County: I am a year-round resident Have you been convicted or found guilty of a criminal offense (any level felony or first degree misdemeanor only)? No Not Indicated Do you or your employer do business with the County? No Not Indicated NOTE: All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. Would you and/or any organizations with which you are affiliated benefit from decisions or 7.B.a Packet Pg. 56 Attachment: Application Radler TDC 2.13.24 (28542 : TDC Board Member Appointment for Laura Radler) recommendations made by this advisory board? Yes As the General Manager at the Edgewater Beach Hotel, recommendations made by the Tourist Development Council impact our business in terms of how the occupancy tax is spent. I would advocate that the occupancy tax is spent in a positive way to grow tourism in Collier County. Are you a registered voter in Collier County? Yes Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? No Not Indicated Please list your community activities and positions held: - Past Board Member of Florida Restaurant and Lodging Association, Collier County - Past Event Chairperson for Florida Restaurant and Lodging Association, Collier County - Member of Miracle Mile Committee in City of Naples Education: Bachelors of Science Degree with a major in International Business and Trade from Florida Atlantic University Experience / Background I have been in the hospitality industry for over two decades. For the past 10 years, I have been the General Manager of the Edgewater Beach Hotel and also oversee The Capri Inn. I have worked for our management company, Ocean Properties, for 17 years and prior to joining the Edgewater, I was the General Manager for the Courtyard by Marriott Lake Buena Vista, located in Orlando Florida. 7.B.a Packet Pg. 57 Attachment: Application Radler TDC 2.13.24 (28542 : TDC Board Member Appointment for Laura Radler) 04/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A Doc ID: 28457 Item Summary: Marketing Partner Reports Meeting Date: 04/16/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 04/01/2024 8:58 AM Submitted by: Title: – Tourism Name: Jay Tusa 04/01/2024 8:58 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 04/01/2024 8:59 AM Office of Management and Budget Christopher Johnson OMB Completed 04/01/2024 9:56 AM Tourism John Melleky Tourism Review Completed 04/01/2024 1:07 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 04/01/2024 4:26 PM Tourism Sandra Rios Tourism Review Completed 04/03/2024 2:54 PM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 04/08/2024 9:23 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/09/2024 1:08 PM Tourism Jay Tusa Tourism Director Review Completed 04/09/2024 4:43 PM County Manager's Office Ed Finn Deputy County Manager Completed 04/10/2024 11:51 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 04/10/2024 12:37 PM Tourist Development Council Paul Beirnes Meeting Pending 04/16/2024 9:00 AM 9.A Packet Pg. 58 Marketing Partner Reports April 2024 TDC 9.A.a Packet Pg. 59 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) MARKETING PARTNER REPORTS PART I 9.A.a Packet Pg. 60 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) RESEARCH REPORT Downs & St Germain 9.A.a Packet Pg. 61 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) NAPLES, MARCO ISLAND, EVERGLADES Convention & Visitors BureauFebruary 2024 Monthly Dashboard 9.A.a Packet Pg. 62 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) FEBRUARY 2024 MONTHLY SNAPSHOT 5 The Occupancy Rate decreased 2.2%, however, the total available supply of rooms increased by 12.0%, compared to February of 2023. Average length of stay increased significantly, from 5.6 nights to 6.6 nights, while the average travel party size remained the same at 3 people. Largely driven by a significant increase in Average Daily Rate (+20.3%), the increase in the available supply of rooms, and a longer length of stay, Direct Spending and Total Economic Impact increased 27.5% and 27.3%, respectively. An additional reason for this increase is some luxury hotels were closed in February 2023 but were back open in February 2024. Visitors gave a value for travel dollar rating of 8.7, which again was an increase from 2023. 8.7 was also the same rating the destination had received from visitors in February of 2022, indicating a return to pre-Ian satisfaction levels. Less visitors traveled alone, while more traveled with family or with friends. 9.A.a Packet Pg. 63 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) TOURISM IN FEBRUARY 6 Pre -Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 64 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 7 FEBRUARY 2024 VISITATION & ROOM NIGHTS 269k 239k260k 272k Feb-23 Feb-24 VISITORS260,100 ROOM NIGHTS272,000 - 3.3% from 2023 + 13.8% from 2023 VISITOR DAYS1,719,300 1.51m 1.72m + 14.1% from 2023 9.A.a Packet Pg. 65 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 8 FEBRUARY 2024 SPENDING & ECONOMIC IMPACT1 $241m $335m$308m $426m Feb-23 Feb-24 DIRECT SPENDING$307,700,300 ECONOMIC IMPACT$426,472,600 + 27.5% from 2023 + 27.3% from 2023 1 The IMPLAN multiplier for Collier County was 1.388 for 2023 and is 1.386 in 2024. 9.A.a Packet Pg. 66 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) $403.65 $485.65 Feb-23 Feb-24 9 FEBRUARY 2024 OVERALL LODGING METRICS1 AVERAGE DAILY RATE$485.65OCCUPANCY RATE74.3%REVENUE PER AVAILABLE ROOM$360.84 76.0%74.3% - 2.2% from 2023 + 20.3% from 2023 + 17.6% from 2023 $306.77 $360.84 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 9.A.a Packet Pg. 67 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) $396.88 $483.85 Feb-23 Feb-24 10 FEBRUARY 2024 HOTEL LODGING METRICS1 AVERAGE DAILY RATE$483.85OCCUPANCY RATE80.1%REVENUE PER AVAILABLE ROOM$387.51 83.1%80.1% - 3.6% from 2023 + 21.9% from 2023 + 17.5% from 2023 $329.74 $387.51 1 Source: STR Reports 9.A.a Packet Pg. 68 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 11 FEBRUARY 2020-2024 OVERALL LODGING METRICS1 79.0%81.0% 69.1%77.9%77.2%74.3% Occupancy Rate $315.14 $325.25 $325.95 $432.81 $404.46 $485.65 Average Daily Rate $248.96 $263.45 $225.23 $337.16 $312.24 $360.84 Revenue Per Available Room 2019 2020 2021 2022 2023 2024 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 9.A.a Packet Pg. 69 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 12 VISITOR ORIGIN FLORIDA VISITORS53,800 OUT-OF-STATE VISITORS206,300 60k 24k 61k 89k 9k 26k 54k 28k 58k 80k 12k 29k 10k 20k 30k 40k 50k 60k 70k 80k 90k 100k Florida Southeast Northeast Midwest West International Feb-23 Feb-24 9.A.a Packet Pg. 70 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 13 FEBRUARY 2019-2024 OVERNIGHT VISITOR ORIGIN 21% 7% 29% 20% * 18% 22% 8% 27% 20% * 16% 38% 10% 25% 22% *<1% 16% 11% 25% 35% 4% 9% 14% 11% 27% 33% 5% 10%11%10% 27% 32% 6% 14% Florida Southeast Northeast Midwest West International Feb-19 Feb-20 Feb-21 Feb-22 Feb-23 Feb-24 *Note: The “West” was not separated from “Other” before February 2022. Beginning in February 2022, “West” was added and “Other” was changed to “Other International”. 9.A.a Packet Pg. 71 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) FISCAL YEAR-TO -DATE (FYTD) 14 Pre -Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 72 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 15 FYTD VISITATION METRICS 1.04m 1.10m1.16m 1.18m FY23 FY24 FYTD VISITORS1,161,300 FYTD ROOM NIGHTS1,184,100 + 11.4% from FY23 + 7.7% from FY23 FYTD VISITOR DAYS7,384,900 6.22m 7.41m + 18.7% from FY23 9.A.a Packet Pg. 73 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) $982.3m $1.44b $1.19b $1.65b FY23 FY24 16 FYTD SPENDING & ECONOMIC IMPACT FYTD DIRECT SPENDING$1,187,122,600 FYTD ECONOMIC IMPACT$1,646,544,500 + 20.9% from FY23 + 14.4% from FY231 1 The IMPLAN multiplier for Collier County was 1.388 for 2022 and is 1.386 in 2023. 9.A.a Packet Pg. 74 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 17 FYTD 2019-2024 OVERALL LODGING METRICS1 57.8%64.1% 49.7% 65.8%67.1%62.4% Occupancy Rate $248.11 $256.42 $259.53 $322.16 $309.15 $363.36 Average Daily Rate $143.49 $164.24 $128.97 $211.90 $207.55 $226.68 Revenue Per Available Room FY19 FY20 FY21 FY22 FY23 FY24 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 9.A.a Packet Pg. 75 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 18 FYTD 2019-2024 VISITATION & ROOM NIGHTS1 1.113m 1.188m 986.4k 1.159m 1.042m 1.161m Visitation FY19 FY20 FY21 FY22 FY23 FY24 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 873.9k 1.012m 845.1k 1.065m 1.100m 1.184m Room Nights FY19 FY20 FY21 FY22 FY23 FY24 9.A.a Packet Pg. 76 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 19 FYTD 2019-2024 SPENDING & ECONOMIC IMPACT1 $924.4m $1.041b $863.4m $1.174b $982.3m $1.187b Direct Spending FY19 FY20 FY21 FY22 FY23 FY24 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. $1.378b $1.552b $1.287b $1.750b $1.440b $1.647b Total Economic Impact FY19 FY20 FY21 FY22 FY23 FY24 9.A.a Packet Pg. 77 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) FYTD 2023 FYTD 2024 Percent Change (Δ%) Region # Visitors Mkt Share # Visitors Mkt Share # Visitors Mkt Share Florida 282,800 27.1%223,700 19.3%-20.9%-29.0% Southeast 99,600 9.5%144,600 12.4%45.2%30.3% Northeast 208,400 20.0%258,200 22.2%23.9%11.2% Midwest 282,900 27.1%317,400 27.3%12.2%0.7% West 46,400 4.5%59,900 5.2%29.1%15.9% Canada 49,700 4.8%59,300 5.1%19.3%7.1% Europe 50,600 4.9%73,900 6.4%46.0%31.1% C/S America 11,600 1.1%10,800 0.9%-6.9%-16.4% Other 10,400 1.0%13,500 1.2%29.8%16.5% Total 1,042,400 100.0%1,161,300 100.0% 20 FYTD VISITOR ORIGIN MARKETS 19.3% 12.4% 22.2% 27.3% 5.2% 13.6% Florida 223,700 Southeast 144,600 Northeast 258,200 Midwest 317,400 West 59,900 International 157,500 9.A.a Packet Pg. 78 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) VISITOR JOURNEY: PRE-VISIT 21 Pre-Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 79 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 22 ADVERTISING RECALL1 2% 3% 3% 4% 5% 5% 8% 9% 10% 13% 13% 14% 16% 16% 19% 47% 4% 1% 2% 3% 1% 4% 9% 3% 9% 12% 14% 14% 18% 9% 19% 64% Deal-based promotion Music streaming service Podcast Radio Billboard TV streaming service Brochure Rental agency YouTube Newspaper/magazine Online travel reviews Cable/satellite TV Online article Website advertisement Visitor guide Social media Feb-23 Feb-24 45%36%34%25% Advertising recalled Influenced by advertising Base: % who recalled ads prior to their trip 9.A.a Packet Pg. 80 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 23 TRIP PLANNING CYCLE1 3% 13% 13% 21% 24% 16% 10% 2% 12% 9% 18% 23% 21% 15% More than 1 year 7 months - 1 year 5 - 6 months 3 - 4 months 1 - 2 months 2 - 4 weeks A week or less Feb-23 Feb-24 48 60 Days Median Trip Planning Time 9.A.a Packet Pg. 81 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 24 TRIP PLANNING SOURCES1 27% 3% 1% 1% 1% 2% 2% 3% 7% 7% 8% 8% 9% 10% 13% 17% 25% 31% 14% 2% 1% <1% 1% 2% 2% 2% 10% 8% 12% 11% 8% 8% 9% 23% 18% 44% None Other Printed advertisements Television advertisements Deal-based promotion Newspapers/magazines AAA Collier County CVB Airline website/app Booking website/app ParadiseCoast.com Visitor guides Trip planning website/app Hotel website/app Vacation rental site Social media Search engines Talked to friends Feb-23 Feb-24 1 Multiple responses permitted. 9.A.a Packet Pg. 82 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 25 REASONS FOR VISITING1 2% 1% 4% 4% 5% 5% 6% 8% 33% 65% 1% 1% 5% 7% 7% 7% 5% 8% 29% 66% Other Fishing trip Special event Golf/tennis trip Business Cultural activities Special occasion Sporting event Visit friends/family Vacation/getaway Feb-23 Feb-24 1 Multiple responses permitted. 9.A.a Packet Pg. 83 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Reasons 26 REASONS FOR CHOOSING AREA1 53% 41% 32% 27% 26% 21% 19% 16% 10% 9% 9% 8% 5% 3% 2% 1% February-24 Beaches Friends/family live here Quiet/relaxing Restaurants Previous experience Family-friendly destination Shopping Recommendation Trying something new Golf Meeting/event hosted here Not crowded Quality of accommodations Appealing advertisements Wellness Deal/promotion 50% 38% 25% 32% 19% 20% 22% 18% 11% 10% 16% 4% 5% 3% 4% 1% February-23 1 Multiple responses permitted. 9.A.a Packet Pg. 84 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 27 OTHER DESTINATIONS CONSIDERED1 3% 2% 3% 3% 4% 5% 5% 6% 12% 71% 2% 2% 5% 3% 4% 5% 2% 3% 11% 75% Other West Palm Beach Miami Ft. Lauderdale St. Petersburg Florida Keys Clearwater Sarasota - Bradenton Fort Myers - Sanibel No other destinations Feb-23 Feb-24 1 Multiple responses permitted. 9.A.a Packet Pg. 85 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 28 TRANSPORTATION METHODS 49%51%57%43% Fly Drive 77% 8%4%1%3%3%1%1%<1%<1%2% 80% 7%3%3%2%1%1%1%<1%<1%2% RSW FLL MIA TPA MCO PGD PBI SRQ APF PIE Other Feb-23 Feb-24 9.A.a Packet Pg. 86 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) VISITOR JOURNEY: TRAVEL PARTY PROFILE 29 Pre-Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 87 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 30 TRAVEL PARTIES 16% 43% 30% 11% <1% 11% 41% 33% 14% 1% Solo Couple Family Friends Other Feb-23 Feb-24 TRAVEL PARTY COMPOSITION 9.A.a Packet Pg. 88 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 31 PREVIOUS VISITS 27%30% 16% 27%25% 30% 16% 29% 1st time visitor 2 – 5 times 6 – 10 times 11+ times Feb-23 Feb-24 9.A.a Packet Pg. 89 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 32 VISITOR AGES 28% 33% 27% 10% 2% 26% 30% 27% 14% 3% Over 65 50-64 35-49 25-34 18-24 Feb-23 Feb-24 53 55 Years Median Age Age 9.A.a Packet Pg. 90 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 33 VISITOR RACE & GENDER1 <1% <1% 1% 4% 8% 87% <1% 1% 2% 6% 12% 79% Another race/ethnicity Native/Indigenous Asian/Pacific Islander Black/African American Hispanic/Latino White/Caucasian Feb-23 Feb-24 51%49% 43% 57% Male Female Gender Race 1 Of person interviewed. Females are generally more likely to agree to participate in survey research. 9.A.a Packet Pg. 91 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 34 VISITOR INCOME 26% 11% 20% 23% 10% 10% 24% 9% 20% 22% 16% 9% Over $250,000 $200,000 - $249,999 $150,000 - $199,999 $100,000 - $149,999 $75,000 - $99,999 Less than $75,000 Feb-23 Feb-24 $157,500 $168,700 Annual HHI Median Household Income Income 9.A.a Packet Pg. 92 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) VISITOR JOURNEY: TRIP EXPERIENCE 35 Pre-Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 93 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 36 TRIP CHARACTERISTICS NIGHTS STAYED6.6TRAVEL PARTY SIZE3.1 3.0 3.1 5.6 6.6 Feb-23 Feb-24 9.A.a Packet Pg. 94 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 37 TYPE OF ACCOMODATIONS 11% 1% 1% 2% 18% 18% 21% 28% 16% 1% 1% 2% 16% 19% 20% 25% Did not stay overnight Other Bed & Breakfast Campground/RV Second home/condo Stayed with friends/family Hotel, motel, resort, etc. Vacation rental Feb-23 Feb-24 9.A.a Packet Pg. 95 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 38 AREAS VISITED 1% 3% 8% 8% 8% 12% 15% 15% 49% 83% 1% 6% 16% 21% 18% 15% 30% 25% 55% 90% Copeland Chokoloskee Golden Gate Immokalee Ave Maria Goodland Everglades City Isles of Capri Marco Island Naples Feb-23 Feb-24 9.A.a Packet Pg. 96 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 39 TRIP ACTIVITIES 78% 71% 47% 39% 33% 24% 24% 23% 22% 20% 15% 15% 13% 13% 9% 4% 4% 3% February-24 69% 61% 42% 34% 35% 28% 19% 25% 27% 12% 25% 24% 18% 10% 8% 6% 9% 3% February-23 Dining out Beach Visit friends/family Shopping/antiquing Nature & parks Water activities Sightseeing/touring Active outdoor activities Visit local attractions Bars/nightlife Art galleries/shows Everglades tour Cultural activities Special event Sporting event Business/meeting Spas Gambling 1 Multiple responses permitted. 9.A.a Packet Pg. 97 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 40 VISITOR SPENDING $2,724 $897 $160 $3,632 $1,183 $179 Party Spending per Trip Visitor Spending per Trip Visitor Spending per Day Feb-23 Feb-24 9.A.a Packet Pg. 98 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) VISITOR JOURNEY: POST-TRIP EVALUATION 41 Pre -Visit Travel Party Profile Trip Experience Post -Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 99 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 42 TRIP EVALUATIONS 1% <1% 1% 26% 72% 1% <1% 2% 32% 65% Not sure Definitely not Probably not Probably Definitely 8.0 8.7 Value for travel dollar VALUE FOR TRAVEL DOLLAR1,2 1 10-point scale where 10 is “excellent” and 1 is “poor”. 2 All visitors who gave a rating of 6 or below cited high prices as their primary reason for giving lower ratings. 2% <1% 2% 22% 74% 1% <1% 2% 25% 72% Not sure Definitely not Probably not Probably Definitely Feb-23 Feb-24 Will recommend the Naples area? Will return to the Naples area? 9.A.a Packet Pg. 100 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 43 DESTINATION COMPARISONS 9.A.a Packet Pg. 101 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 44 OCCUPANCY COMPARISONS1 Occupancy Rate (%)Demand (Room Nights)Δ% in Occupancy Rate from Feb 2023 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Naples 56.8%23.3%0.0%80.1%118,069 48,394 86 166,550 -3.1%-3.9%-85.9%-3.6% Miami 62.1%17.1%4.5%83.8%1,141,340 314,720 82,716 1,538,775 +4.0%+3.1%-1.8%+3.5% Florida Keys 73.3%12.1%0.2%85.6%217,137 35,876 608 253,621 -1.4%-5.2%-28.6%-2.1% Fort Myers 59.7%14.3%6.8%80.9%191,459 45,944 21,914 259,318 -0.3%-24.7%+54.1%-3.0% Sarasota 60.6%17.1%3.4%81.2%209,063 58,984 11,840 279,887 -11.7%+16.8%+285.6%-3.6% Clearwater 53.3%24.3%0.0%77.7%134,597 61,402 0 195,999 -13.3%+6.9%0.0%-7.9% St. Petersburg 54.8%21.1%0.7%76.6%175,372 67,347 2,380 245,099 -5.6%-10.2%-15.0%-7.0% Palm Beach 60.0%19.1%2.2%81.3%322,149 102,643 11,907 436,698 -3.2%-0.8%+19.3%-2.1% Ft. Lauderdale 65.5%16.0%2.7%84.2%709,796 173,326 29,600 912,722 +1.6%-3.8%-8.5%+0.1% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. 9.A.a Packet Pg. 102 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 45 ROOM RATE COMPARISONS1 Average Daily Rate ($)Δ% in ADR from Feb 2023 Transient2 Group 3 Contract4 Total Transient2 Group3 Contract4 Total Naples $495.65 $455.14 $428.32 $483.85 +20.3%+25.6%+88.3%+21.9% Miami $295.73 $316.98 $134.42 $291.40 -1.6%+1.9%+12.4%-0.3% Florida Keys $476.23 $432.99 $413.53 $469.96 +2.2%-2.3%+7.9%+1.6% Fort Myers $235.26 $250.48 $191.84 $234.29 -5.7%+0.3%+30.1%-4.0% Sarasota $268.05 $223.41 $163.71 $254.23 0.0%-1.1%+18.0%-2.0% Clearwater $235.55 $217.62 $0.00 $229.93 -2.2%+10.8%0.0%+0.5% St. Petersburg $230.96 $202.69 $105.66 $221.97 -5.6%+6.1%-7.1%-2.6% Palm Beach $373.03 $356.02 $171.22 $363.53 -2.4%+8.2%+0.9%-0.5% Ft. Lauderdale $235.99 $274.22 $163.91 $240.91 -4.2%+2.2%+8.2%-2.6% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. 9.A.a Packet Pg. 103 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 46 ROOM REVENUE COMPARISONS1 Revenue per Available Room ($)Revenue (Millions of Dollars)Δ% in RevPAR from Feb 2023 Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Transient2 Group3 Contract4 Total Naples $281.41 $105.92 $0.18 $387.51 $58.521 $22.026 $0.037 $80.585 +16.6%+20.6%-73.5%+17.5% Miami $183.76 $54.31 $6.05 $244.13 $337.523 $99.760 $11.118 $448.401 +2.4%+5.0%+10.4%+3.1% Florida Keys $349.00 $52.43 $0.85 $402.27 $103.407 $15.534 $0.251 $119.192 +0.7%-7.3%-22.9%-0.5% Fort Myers $140.48 $35.89 $13.11 $189.49 $45.043 $11.508 $4.204 $60.755 -6.0%-24.4%+100.5%-6.9% Sarasota $162.50 $38.21 $5.62 $206.34 $56.039 $13.177 $1.938 $71.154 -11.7%+15.5%+354.9%-5.5% Clearwater $125.63 $52.95 $0.00 $178.58 $31.705 $13.362 $0.000 $45.067 -15.2%+18.4%0.0%-7.4% St. Petersburg $126.63 $42.67 $0.79 $170.09 $40.504 $13.650 $0.252 $54.406 -10.9%-4.7%-21.0%-9.5% Palm Beach $223.69 $68.02 $3.79 $295.50 $120.172 $36.543 $2.039 $158.754 -5.6%+7.4%+20.3%-2.6% Ft. Lauderdale $154.48 $43.84 $4.47 $202.79 $167.501 $47.529 $4.852 $219.882 -2.7%-1.7%-1.0%-2.5% 1 Metrics provided by STR. 2 Transient bookings include rooms sold to individuals or groups occupying less than 10 rooms per night. 3 Group bookings include bookings of 10 rooms or more per night, sold pursuant to a signed agreement. 4 Contract bookings include a consistent block of rooms committed at stipulated contract rates for an extended period longer than 30 days, with payment guaranteed regardless of use, such as for airline crews and long-term guests. 9.A.a Packet Pg. 104 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 47 INDUSTRY DATA 9.A.a Packet Pg. 105 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 48 LEISURE & HOSPITALTY EMPLOYMENT January February March April May June July August September October November December 2019 31,700 32,400 32,400 31,700 30,100 28,300 27,400 27,100 26,900 28,600 31,200 31,800 2020 32,400 33,000 32,300 17,500 21,400 23,400 22,800 22,600 22,600 24,700 26,600 27,300 2021 27,600 28,300 28,700 28,700 27,900 26,900 26,100 25,800 25,800 27,700 29,400 30,100 2022 30,000 30,800 31,200 31,100 29,900 28,300 27,600 27,500 27,400 27,400 29,600 30,500 2023 31,100 31,600 32,100 31,600 30,100 28,300 27,600 27,400 27,300 29,400 31,300 32,100 2024 32,000 (P) 15,000 17,000 19,000 21,000 23,000 25,000 27,000 29,000 31,000 33,000 35,000 Monthly Direct Leisure & Hospitality EmploymentCollier County Direct Leisure and Hospitality Employment (Calendar Year)1 1 SOURCE: Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted. (P) Preliminary. 9.A.a Packet Pg. 106 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 49 RSW PASSENGER TRAFFIC January February March April May June July August September October November December 2019 1,050,093 1,117,409 1,482,239 1,111,558 725,754 586,319 570,977 526,519 460,869 638,922 876,703 1,077,818 2020 1,132,103 1,241,590 861,221 53,379 143,004 237,706 256,418 231,283 255,926 417,305 500,468 648,011 2021 686,563 725,735 1,162,342 1,107,004 946,366 839,377 814,471 647,534 551,041 769,524 986,908 1,085,569 2022 1,044,816 1,149,618 1,514,046 1,221,628 836,379 663,141 671,225 620,532 515,007 432,667 812,305 862,368 2023 932,896 967,416 1,166,442 981,216 760,330 643,486 670,818 601,542 560,358 737,527 953,025 1,094,783 2024 1,108,190 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 RSW Total Passenger TrafficSouthwest Florida International Airport (RSW) Passenger Traffic1 1 SOURCE: Lee County Port Authority Monthly Statistics. 9.A.a Packet Pg. 107 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 50 LICENSED TRANSIENT RENTAL UNITS February 2024 Licensed Transient Rental Units Hotel Motel Vacation Rental Total Naples 4,602 1,368 3,025 8,995 Marco Island 1,275 121 2,079 3,475 Immokalee 0 70 104 174 Golden Gate 0 150 0 150 Everglades City 38 36 21 95 Chokoloskee 0 13 2 15 Goodland 0 5 7 12 Ave Maria 0 0 6 6 Ochopee 0 0 1 1 Total 5,915 1,763 5,245 12,9232 1 SOURCE: Florida Department of Business & Professional Regulation. 9.A.a Packet Pg. 108 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 51 NAPLES, MARCO ISLAND, EVERGLADES Convention & Visitors BureauFebruary 2024 Monthly Dashboard Sandra Rios, Public Relations & Communications Manager sandra.rios@colliercountyfl.gov John Melleky, Arts & Culture Manager john.melleky@colliercountyfl.gov Downs & St. Germain Research (850) 906-3111 | contact@dsg-research.com 9.A.a Packet Pg. 109 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) ADVERTISING REPORT Paradise Advertising & Marketing, Inc. 9.A.a Packet Pg. 110 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 2024 2024 Winter Campaign Overview 9.A.a Packet Pg. 111 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) FY24 Winter Campaign: Market Takeovers Flight Dates: ●Chicago 1/8 - 2/4 ●Cleveland 1/22 - 2/18 Target Markets: Chicago and Cleveland In FY24 we will continue the momentum of last year’s successful Chicago campaign, with media to reach Chicagoans as they go about their day. This year we will focus on a new opportunity market, Cleveland, and speak to them directly to invite them to the Paradise Coast. ParadiseAdv.com 9.A.a Packet Pg. 112 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Always On 3 1 Chicago Takeover 9.A.a Packet Pg. 113 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Winter Takeovers Chicago Flight: 1/8-2/4/24 ●Comprehensive OOH Program ○Billboards (5) ○Bus Wraps (36) ○Bus Shelters (14) ○EV Charging Stations (50) ○Mobile Retargeting (20) ○Rideshare wraps ●Print ○VF Coop in Chicago Magazine ○High Impact Print Ad ●TV Campaign on ABC station with custom Paradise Coast segment ParadiseAdv.com 9.A.a Packet Pg. 114 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Out of Home in Chicago 20 Bus Ultra Super King units covering Downtown Chicago areas 10 Bonus Bus King Wrap units covering Downtown Chicago areas ParadiseAdv.com 9.A.a Packet Pg. 115 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 58 9.A.a Packet Pg. 116 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 59 9.A.a Packet Pg. 117 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 60 9.A.a Packet Pg. 118 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 61 9.A.a Packet Pg. 119 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 62 9.A.a Packet Pg. 120 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 63 9.A.a Packet Pg. 121 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Carvertise in Chicago ParadiseAdv.com 20 Wrapped rideshare cars were in Chicago for 8 weeks, with each driver handing out 3x5 cards (250 to each driver) to riders with QR code to drive to site. In addition to the 20 cars, we had a 9-car Swarm driving along Magnificent Mile and in front of Millennium Park for hours on Saturday 1/20. The vendor bonused us a second Swarm on Sat Feb 3, for an additional value of $4,000. 9.A.a Packet Pg. 122 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Carvertise in Chicago 65 9.A.a Packet Pg. 123 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 3 x 5 card handed out to riders 66 Carvertise in Chicago 9.A.a Packet Pg. 124 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Carvertise in Chicago ParadiseAdv.com 9.A.a Packet Pg. 125 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 68 9.A.a Packet Pg. 126 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 69 9.A.a Packet Pg. 127 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Print in Chicago ParadiseAdv.com Magazine | High Impact Ads Impactful mini booklet attached to a full page ad was attached to a full page ad in 367,000 subscriber copies in Jan/Feb issues of HGTV, House Beautiful and Real Simple throughout the Chicago market. The booklet can be easily removed for continued use and reference. 4-page mini-booklet attached to Full page ad 9.A.a Packet Pg. 128 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) TV in Chicago TV Schedule + Custom Segment 4-week TV campaign ran in Chicago on WLS-TV ABC 7 Included :30 spots in programming including: Good Morning America, GMA Weekend, Early news 5-630pm, Oscar Nomination announcements, and Jimmy Kimmel, We also had a 5-min. Weekend Spotlight segment that ran in the Sat morning news at 955am, and posted to abc7chicago.com in perpetuity. Sandra Rios did a great job on the segment with the host! 32 Spots total Segment LINK HERE ParadiseAdv.com 9.A.a Packet Pg. 129 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Always On 2 Cleveland Takeover 9.A.a Packet Pg. 130 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Cleveland, OH Takeover Campaign Dates: January 22 - February 18, 2024 ●Comprehensive OOH Program ○Billboards (4) ○Mall Advertising (24 kiosks) ○Static Kiosks (10) ○Digital Kiosks (12) ○Rideshare wraps ○Mobile Retargeting of those exposed to OOH ●Print ○High Impact Print Ad ●Vacation Guide Inserted into key papers ●TV Campaign on ABC station with custom Paradise Coast segment ●Vacation Guide inserts ParadiseAdv.com 9.A.a Packet Pg. 131 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 22 Out of Home in Cleveland Focused on most affluent areas of Greater Cleveland such as Shaker Heights, Bratenhal, Hunting Valley, Gates Mills, Chagrin Falls, Avon Lake, Bentleyville, Orange and Woodmere. 9.A.a Packet Pg. 132 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Out of Home in Cleveland ParadiseAdv.com 9.A.a Packet Pg. 133 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Out of Home in Cleveland ParadiseAdv.com 9.A.a Packet Pg. 134 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Out of Home in Cleveland ParadiseAdv.com 9.A.a Packet Pg. 135 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Carvertise in Cleveland Out of Home 12 Wrapped rideshare cars are in Cleveland for 8 weeks (through 3/17), with 3x5 cards handed out by driver (include QR code) 8-car Swarm drove around Playhouse Square on a busy Saturday night! ParadiseAdv.com 9.A.a Packet Pg. 136 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 3 x 5 card handed out to riders 79 Carvertise in Cleveland 9.A.a Packet Pg. 137 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Carvertise in Cleveland 80 9.A.a Packet Pg. 138 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Carvertise in Cleveland 81 9.A.a Packet Pg. 139 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Carvertise in Cleveland 82 9.A.a Packet Pg. 140 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Winter Takeovers - Cleveland Visitor Guide Insert Program 20,000 copies of the Paradise Coast Vacation Guide was inserted into the Sunday 1/28 issue of the Cleveland Plain Dealer, helping to drive interest in the destination. ParadiseAdv.com 9.A.a Packet Pg. 141 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Print in Cleveland ParadiseAdv.com Magazine | High Impact Ads An impactful 4-page mini booklet was attached to a full page ad in 40,000 subscriber copies in Jan/Feb issues of HGTV, House Beautiful and Real Simple throughout the Cleveland DMA. The booklet can be easily removed for continued use and reference. 4-page mini-booklet attached to Full page ad 9.A.a Packet Pg. 142 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) TV in Cleveland TV schedule + custom segment 4-week TV campaign ran in Cleveland on WEWS ABC. Includes :15s and :30 spots in programming including: Good Morning America, GMA Saturday, 58 spots total. Also includes 2 minute interview airing Monday-Friday after the Noon News and every Saturday and Sunday after the weekend morning news. The great segment with Sandra was also posted on News 5 Facebook page, linking to the website and boosted to 591,000+ followers. Segment LINK HERE ParadiseAdv.com 9.A.a Packet Pg. 143 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Traditional media helping lift digital results, showing both markets move up the rankings from previous month. Both markets moved up 2 rankings from prior to campaigns! Chicago up from last month in ranking from 4th to 2nd Cleveland up from last month from 8th to 6th 86 Impact Results 9.A.a Packet Pg. 144 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Google Analytics ResultsDriving interest from the traditional media exposure, with both markets going to ParadiseCoast.com to find out more! Looking at Jan-first week of March 2024 vs. same time period in 2023: Chicago up 11.72% in new users to the site YoY 87 Cleveland up 26% in new users to the site YoY 9.A.a Packet Pg. 145 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 88 Overall, these campaigns delivered 24M impressions in Chicago and 14.1M impressions in Cleveland. Expedia showed 80 flight tickets and $20,090 in gross flight bookings from Cleveland from those who were exposed to our ads, up considerably from previous months. It showed 94 flight tickets and $28,482 in gross flight bookings from Chicago from those who were exposed to our ads. Adara Impact shows 1,346 room nights from Chicago in January and February, and 444 room nights from Cleveland in January and February. Overall Results 9.A.a Packet Pg. 146 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Thank You 89 9.A.a Packet Pg. 147 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Monthly Report | February 2024 2024 1 9.A.a Packet Pg. 148 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Table of Contents 1.Zartico: Visitor Summary & Insights: pgs. 4-10 2.Social Media: pgs. 11-16 3.Email: pgs. 17-20 4.Media Review: pgs. 20-30 5.Digital Media Insights: pgs. 31-38 ParadiseAdv.com 2 9.A.a Packet Pg. 149 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 3 1 Zartico Visitor Insights 9.A.a Packet Pg. 150 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Zartico: Visitor Insights | Summary ●Out of state visitors made up 55.5% of visits and 93.1% of overall spend in February 2024. In-state visitors made up 44.5% of visits and 6.9% of overall spend. Out of State visitation outperformed in-state stats for visitor spending significantly showcasing the success of peak season. ●The destination welcomed more day-trippers (50.7%) than overnight visitors (49.3%) in February ●Chicago, IL DMA continues to rank #1 in top spending market in the destination followed by St. Paul - Minneapolis and Boston-MA keeping consistency for the past 3 months. ●Dining followed by Retail continued to be the top spending categories from visitors in the destination in February Miami-Ft Lauderdale continues to rank #1 in top visitation for the month of February. Followed by Tampa-St Petersburg, FL and Orlando, FL. Chicago, IL and New York, NY were the top 2 out-of-state visitors. ●Both in-state and out of state visitors made JW Marriott Marco Island the top visited place in February followed by Mercato and Vanderbilt Beach. ParadiseAdv.com 9.A.a Packet Pg. 151 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Zartico: Visitor Insights | Visitor Flow and Spending ParadiseAdv.com 9.A.a Packet Pg. 152 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Zartico: Visitor Insights | Trip Type and Origin ParadiseAdv.com 9.A.a Packet Pg. 153 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Zartico: Visitor Insights | Spending and HHI ParadiseAdv.com 9.A.a Packet Pg. 154 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Zartico: Visitor Insights | Website ParadiseAdv.com 9.A.a Packet Pg. 155 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Zartico: Visitor Insights | Market Index Over Time The Market Index looks at the relationship between website traffic, destination visitation, and visitor spending from those origin markets. All data values scaled 0-100 with 100 being the top value in any category. The individual components are averaged together (simple average) to create the Index. Your home market DMA is excluded from this insight. ParadiseAdv.com 9.A.a Packet Pg. 156 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Zartico: Visitor Insights | Visitor Economy Index Over Time The Visitor Economy Index measures the year-over-year percent change across several data sources and combines them to give you a clearer view of how your destinations tourism economy is doing compared to the same month in the previous year. Anything above 0% means that month's performance is ahead of the previous year. Anything below 0% indicates that months performance is below the previous year. Data inputs include: visitor device count (Near), visitor cardholder count (Affinity), visitor cardholder spend (Affinity) monthly hotel demand or occupancy (STR) IF you subscribe, and short-term lodging revenue or ADR (AirDNA) IF you subscribe. ParadiseAdv.com 9.A.a Packet Pg. 157 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 11 2 Social Media 9.A.a Packet Pg. 158 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Social Media (Organic) - Summary ●Implemented annual content strategy across all social media platforms. ●Conducted day-to-day operations, including but not limited to content creation, content curation, and reporting/analysis, etc. ●Completed the February 2024 content calendars to be shared across social media platforms. ●Established Facebook LIVE and Instagram Story topics for Client to implement in February 2024. ●Supported Client in community management, social listening, optimization, and reporting/analysis, etc. ParadiseAdv.com 12 9.A.a Packet Pg. 159 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Organic Social | Facebook 58,386 Followers +725 Net Follower Growth 50.8K Engagement 26.6% Decrease 2.1MM Impressions 52.9% Decrease ●Although we observed a dip in engagement and impressions this month, the metrics align more closely with our performance in December. It's important to note that January was an exceptional month for us, and the current numbers reflect a return to a more typical level of activity. ●The top performing posts were Naples Grande Beach Resort, Naples Pickleball on Jeopardy, and a Naples Beach sunset Facebook live. 13 9.A.a Packet Pg. 160 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Organic Social | Instagram 20,098 Followers +154 Net Follower Growth 1.8K Engagement 9.1% Increase 4.3MM Impressions 1.8% Increase ●In February, our Instagram metrics saw an increase across all categories, a direct result of the improved content quality and optimized posting schedule. ●The top performing posts were Third Street South, February Events Lineup, and Wedding Park. 9.A.a Packet Pg. 161 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Content Captures During the month of February, we captured content for Cars on 5th, Everglades Seafood Festival, and Jazz on the Lawn. 9.A.a Packet Pg. 162 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 17 3 Email 9.A.a Packet Pg. 163 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Email | Consumer E-Scapes Topic: Activities Subject Line: Dive Into Spring Bliss on Florida’s Paradise Coast Most-Clicked Link: Live Beach Cam 34.29 Open Rate 5.08% CTO Rate 54,557 Recipients ParadiseAdv.com 9.A.a Packet Pg. 164 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Email | Meetings E-Scapes Subject Line: Discover Premier Meeting Experiences on Florida's Paradise Coast. Most-Clicked Link: New Resort Openings: Elevating Your Experience 7.56% Open Rate 18.86% CTO Rate 129,533 Recipients Subscriber List 4,533 / Paid List 125,000 ParadiseAdv.com 9.A.a Packet Pg. 165 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Email | Subscribers New subscribers are collected from ParadiseCoast.com, then manually imported and organized. Unsubscribes, Hard Bounces (inactive addresses), and Spam marks are automatically removed. Note: Most months we do not receive new sign-ups for the Meetings list. A negative net change is due to unsubscribes, spam marks, and hard bounces that are often due to deactivated email addresses when a subscriber leaves their company. 4,533 Meetings List 54,577 Consumer List ParadiseAdv.com 622 Net Change (this month) -35 Net Change (this month) 9.A.a Packet Pg. 166 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 21 4 Media Review 9.A.a Packet Pg. 167 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media | Performance In February, we had seven campaigns running: Always On, Winter, Arts & Culture, Meetings, Travel Trade, Weddings, and the UK campaign just started the final week of the month. February Performance Highlights: ●Total Estimated Digital Spend: $70,231 ●Total Impressions: 3,362,808 ●Total Clicks to Site: 13,577 ●CTR: 0.40% (up 14 % points from last month and more than 4x benchmark) ●Total Completed Video Views: 131,193 ●VCR: 65.3% Top performing media partners for February across all consumer campaigns: ●Wedding Trade Desk, from the Weddings Campaign, with an extremely strong 10.24% ●AKI Technologies, from the Meetings Campaign, also saw a strong CTR with 3.26% increasing even from the previous month. ParadiseAdv.comIndustry Benchmarks: CTR: 0.08% VCR: 70% 9.A.a Packet Pg. 168 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media | Creative Top Banner Creative Set(s): ●The top creative set for February across all campaigns was from the Weddings campaign - Romance Couple, at a 15.4%. Weddings always performs exceptionally well for Paradise Coast. ●Also delivering a very strong CTR was the Meetings creative with a 1.69%. Top Video: ●In February, both the :30 and :15 version of If Only were running, and the :15 outperformed the longer version, with a 66% VCR. This is under benchmark, however, and we are working with the vendor to make optimizations. ParadiseAdv.comIndustry Benchmarks: CTR: 0.08% VCR: 70% 9.A.a Packet Pg. 169 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) ParadiseAdv.com Media | Meetings Performance 24 This month the Meetings Campaign performed extremely well with three media partners plus LinkedIn in-market, with the goal of driving visits to https://www.paradisecoast.com/meetings ●GroundTruth ○Geo-fencing campaign retargeting attendees of PCMA Convening Leaders Conference ●Engagement Marketing ○Retargeting banners of those who received the eblast that went out on 2/13, targeted to Financial Meeting Planners ●AKI Technologies ○Personalized ads served to both c-suite decision makers, and meeting planners, at specific moments throughout their day ●Total Impressions: 394,251 ●Total Clicks to Meetings site from digital media: 6,662 ●Overall CTR 1.69% (up considerably from previous month and more than 20x benchmark) ●LinkedIn - new campaign, still in learning mode ○Total Impressions Served: 36,173 ○Total Click to site from LinkedIn: 146 ○CTR: 0.40% ○LinkedIn Platform Benchmark CTR: 0.44% 9.A.a Packet Pg. 170 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) ParadiseAdv.com 25 Media | Performance by Campaign Industry Benchmarks: CTR: 0.08% VCR: 70% Top Performing Campaigns in February based on CTR: ●Meetings ●UK 9.A.a Packet Pg. 171 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) ParadiseAdv.com 26 Paid Search | Performance Google Paid Search - February 2024 Top Performing Ad Based Off CTR ●Impressions: 123,968 ●Clicks: 11,743 ●Avg. CTR: 9.47% ●Avg. CPC: $0.51 Campaigns in Market in February: ●Always On In-state ●Always On Out-of-state ●Weddings ●Stone Crab ●Meetings ●UK Campaign Top Performing CTR Campaign: Meetings FY24 with a strong CTR of 14.65% CTR Industry benchmark: 4% CPC Industry benchmark: $1.35 9.A.a Packet Pg. 172 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) ParadiseAdv.com 27 Paid Search | Performance Breakdown Of PPC Campaign Performance Campaign Impressions Clicks CTR Avg. CPC Always On out-of-state 59,490 5,981 10.05%$0.53 Always On in-state 45,048 3,514 7.80%$0.39 Weddings 10,273 1,408 13.71%$0.47 Stone Crab 4,433 358 8.08%$0.58 Meetings 2,089 306 14.65%$1.15 UK 2,635 176 6.68%$1.37 CTR Industry benchmark: 4% CPC Industry benchmark: $1.35 9.A.a Packet Pg. 173 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) ParadiseAdv.com Paid Social | Facebook/Instagram Performance In February, the Always On, Weddings, Stone Crab, and Arts & Culture campaigns continued to run. In addition to these four campaigns, the UK and Germany campaigns were also launched late February (2/26/24). We are still seeing very strong metrics across the board, with all campaigns exceeding the industry benchmark CTR of 0.9%. We also saw more than 5.9 million impressions this month. We will continue to monitor for optimization opportunities. Results: ●Impressions: 5,953,973 ●Post Engagements: 225,691 ●Clicks: 55,403 ●CTR○Always On: 2.82% ■4% increase over January ○Weddings: 5.09% ■7% decrease over January ○Stone Crab: 5.75% ■42% increase over January ○Arts & Culture: 6.67% ■55% increase over January ○UK: 3.09% ○Germany: 2.95% *Travel industry benchmark: 0.9% Top Performing Posts Awareness Impressions: 939,401 Traffic Clicks: 10,965 9.A.a Packet Pg. 174 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Paid Social | TikTok Top Performing Creative: The Always On campaign continued to run throughout February. We continued to see a strong CTR, with a Month-over-Month increase of 60%. We will continue to monitor the new assets and look for optimization opportunities. Results: ●Impressions: 72,635 ●Clicks: 1,266 ●Video Views: 28,183 ●CTR: 1.74% ○60% increase over December *Average benchmark is ~1% CTR Romance Video 783 Clicks ParadiseAdv.com 9.A.a Packet Pg. 175 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Paid Social | Pinterest Performance Top Performing Evergreen Creative: In February, both the Evergreen Always On and Weddings campaigns were launched. We are still seeing strong metrics from both campaigns, including strong CTRs. Top performing Creative remained the same this month. We will continue to monitor the new assets and look for optimization opportunities. Results: ●Impressions: 583,824 ●Clicks: 7,937 ●Evergreen CTR: 0.85% ○27% increase over January ●Weddings CTR: 2.05% ○52% increase over January * Benchmark: 0.3% Top Performing Weddings Creative: ParadiseAdv.com 9.A.a Packet Pg. 176 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Digital Media ROAS | February ParadiseAdv.com From those exposed to digital advertising in February: ●Adara Impact shows $222,225 in hotel revenue. ●Expedia shows $1,300,000 in hotel and vacation rental revenue. ●Total Revenue from those exposed to digital advertising in February = $1,522,225 ●We spent $70,231 in digital advertising in February February ROAS = 21.7X Return on Ad Spend 9.A.a Packet Pg. 177 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 3 2 Yes, thank you!5 Digital Media Insights* 9.A.a Packet Pg. 178 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Expedia | Economic Impact & Insights Our Expedia campaign continued. Below and on the following page are the February results, from those exposed to Florida’s Paradise Coast advertising on Expedia (Expedia, VRBO, and Hotels.com). In February, Expedia Group showed the following results from those exposed to our advertising: ●The advertising directly drove 2,654 room nights (1,100 hotel room nights and 1,554 vacation rental nights) for a total gross bookings of $1.3M. This is down slightly from January’s $1.5M. ●The largest share of bookings came from VRBO ($760,000) with Expedia second ($278K) ●That $1.3M in gross bookings made for a 146.4 Return on Ad Spend ●516 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $293. ●The largest percentage (25.8%) booked within the week before travel, but 23.5% booked 31-60 days prior to travel. ParadiseAdv.com 9.A.a Packet Pg. 179 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Expedia | Economic Impact & Insights Flight s Minneapolis remains a strong fly market, as it was in January. We will continue to watch the performance of this market for future opportunities. ParadiseAdv.com 9.A.a Packet Pg. 180 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) ParadiseAdv.com Adara | Economic Impact & Insights Observed Data - February Enriched Data - February NOTE: Hotel Revenue can show both Observed (direct partner data from those exposed to advertising) and Enriched Data, which uses IMPACT Plus methodology that takes Adara’s travel partner data and calculates it to include STR Census and Occupancy data to give a more complete market visibility. 9.A.a Packet Pg. 181 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Adara | Economic Impact & Insights ●As has been the case for the past several months, the top traveler type was couples, at 52% In February we saw the hotel trip planning window - from booking to arrival - shorten by about a week. This means travelers were booking their hotel stays about 4 weeks prior to arrival, vs 6 weeks last month. ParadiseAdv.com 9.A.a Packet Pg. 182 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Adara | Economic Impact & Insights Top Markets for Hotels and Flights ParadiseAdv.com 9.A.a Packet Pg. 183 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Top Media Partners in February Driving Searches, Booking and Revenue Adara | Economic Impact & Insights ParadiseAdv.com 9.A.a Packet Pg. 184 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 2024THANK YOU 9.A.a Packet Pg. 185 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) PUBLIC RELATIONS REPORT Lou Hammond & Associates 9.A.a Packet Pg. 186 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) National Public Relations Update TDC Meeting Services conducted in February 2024 9.A.a Packet Pg. 187 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media Highlights LHG & CVB PR EFFORTS – February 2024 Media Impressions: 27,076,702 Media Value: $121,199.49 9.A.a Packet Pg. 188 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 189 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 190 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 191 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 192 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 193 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media Highlights 9.A.a Packet Pg. 194 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Media Outreach Written Materials The Zoe Report, Best Warm U.S. Islands, No Passport Required – Marco Island Focus Time Out: Best Spring Break Destinations – Marco Island + Everglades Spring Break Destinations Individual media visit invites VISIT FLORIDA Content Projects Everglades/Everglades City Clipbook 9.A.a Packet Pg. 195 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Projects Media Visits Executed Susan Barnes, Garden & Gun: February 2 – 4, 2024 Upcoming VISIT FLORIDA Canada FAM: April 22 –24, 2024 9.A.a Packet Pg. 196 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Partner Communications Partner Newsletter Agency assisted in creating monthly CoastLines Newsletter and deployment to partners on February 28th. 9.A.a Packet Pg. 197 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Looking Ahead Pitching Silent Travel New Executive Director Announcement What’s New – Q2 Nostalgia on the Menu at Bicyclette Cookshop 9.A.a Packet Pg. 198 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Thank you! Proud to be your Partner in Paradise! 9.A.a Packet Pg. 199 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) MARKETING PARTNER REPORTS PART II 9.A.a Packet Pg. 200 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) TOURIST TAX COLLECTIONS Collier County Tax Collector 9.A.a Packet Pg. 201 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 202 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 203 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 204 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 205 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 206 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 207 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 208 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 209 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 210 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 211 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) WEB SITE ANALYTICS Miles Partners, Inc. 9.A.a Packet Pg. 212 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 213 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 214 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Top Pages 1.Events landing page 46,173 views 2.Homepage 38,388 views 3.Beaches landing page 16,817 views 4.Dining landing page 13,460 views 5.Weddings landing page 12,542 views 6.Stone Crab landing page 8,808 views 7.Hotels & Rentals landing page 8,791 views 8.Marco Island landing page 7,059 views 9.7 Must Play Golf Courses article page 6.920 views 10.Things to Do landing page 6,437 views Across All Traffic Types 9.A.a Packet Pg. 215 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 216 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Collier County Museums Visitation Reports 9.A.a Packet Pg. 217 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) VISITATION February 2024 9.A.a Packet Pg. 218 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) February 2023 February 2024Collier Museum at Government Center 918 1,001Immokalee Pioneer Museumat Roberts Ranch 244 378Marco Island Historical Museum 3,743 3,077Museum of the Everglades 3,426 2,957Naples Depot Museum 0 861TOTAL8,331 8,274Outreach: Educational 307Outreach: Marketing 868 8,274 TOTAL VISITORS IN FEBRUARY 9.A.a Packet Pg. 219 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Where are you from? 9% 15% 6% 62% 8% Full-time Collier Resident Part-time Collier Resident Florida resident (not Collier County)US resident (not Florida)International 9.A.a Packet Pg. 220 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) How did you hear about us? 0 10 20 30 40 50 60 70 80 Web Search Word of Mouth Other Newspaper or Magazine Feature Brochure or Flyer Social Media Advertisement 9.A.a Packet Pg. 221 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Please explain why you would or would not recommend this museum to others. Outstanding experience. The gentlemen running the museum were very informative & helpful answering all of our questions. You can tell they love their job & enjoy sharing their wealth of knowledge. staff was so great with my kids, who were skeptical about the museum. we didn't have much time, but still really enjoyed the exhibits on native peoples, hurricanes, and other bits of Everglades history. Reception staff were enthusiastic and eager to answer questions that I had. Yet they were not pushy. I felt like they really wanted me to be there and enjoy the experience.. you can tell that these people take pride in their work. Thank you for saving this important history. It was wonderful! Very informative, well planned and we plan to take guests here again. Our grandkids ate lunch on the picnic table/benches just outside the main building and we felt like we were part of the olde Florida Naples neighborhood. The boys loved the tank! Extremely interesting and informative; well maintained and staffed by courteous, friendly, knowledgeable volunteers. Excellent. The staff gave us a lot of information that help to make it nice. The exhibits are great. The videos were nice. Delightful,, very well done and informative. Need to back when we have more time. Very interesting artifacts and Information displayed. Mathew was very helpful and knowledgeable Very pleasantly surprised at how extensive and nice the museum is.Very relaxing, and I would like to come back to delve more. Wow! What an amazing museum with great exhibits and also hands on. Thank you!The museum staff was very friendly and extremely helpful. Excellent lecture on the history of the Micosouki tribe It is most interesting. Lots of historical information. 9.A.a Packet Pg. 222 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Customer Satisfaction AVERAGE MAXIMUMPlease rate your overall experience with this Museum.4.92 5.0How satisfied were you with the service you received?4.92 5.0How likely are you to recommend this Museum to a friend or colleague?9.65 10.0 9.A.a Packet Pg. 223 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) How likely are you to recommend this Museum to a friend or colleague? 4% (3)7% (10)89% (152) 0%10%20%30%40%50%60%70%80%90%100% Detractor Passive Promoter 9.A.a Packet Pg. 224 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Current Exhibits 9.A.a Packet Pg. 225 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Borrowed from Our Children: Seventy Years of the Audubon Corkscrew Swamp SanctuarySeventy years ago, brave voices in our community spoke up to protect ancient trees from the threat of the axe and saw. Thanks to their work, today Corkscrew Swamp Sanctuary protects 13,450 acres in Southwest Florida as a haven for plants, animals, and people. The Sanctuary recharges the aquifer, cleans water, and reduces risk of catastrophic wildfire while reducing algal blooms along the coastline. It was said by John James Audubon that, “a true conservationist is a man who knows that the world is not given by his fathers, but borrowed from his children.” This photography exhibit celebrates the past 70 years of conservation and looks ahead to the next 70. Immokalee Pioneer Museum January 16 to April 27, 2024 9.A.a Packet Pg. 226 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) WE ARE STILL HERE; The Continuing Story of the Miccosukee Tribe Museum of the Everglades and Collier County Museums have collaborated with the Miccosukee Tribe of Indians of Florida to create this exhibit exploring their past, present, and future. Following the “Indian Termination Policy” enacted by Congress in 1953, a schism began to emerge between the some of the Miccosukee elders within the Seminole Tribe and its leadership. By 1962, the Miccosukee Tribe was federally recognized as a unique and separate sovereign nation. WE ARE STILL HERE explores that story, but also brings forth little-known facts about the Miccosukee Tribe and their continuing accomplishments. The exhibit includes images and artifacts of shared history, cultural expressions, powerful personalities, and many other facets of this still unfolding story. The important partnership established between Collier County Museums and the Miccosukee Tribe to facilitate the exhibit is itself a new, and decidedly positive, chapter that we are honored to be part of. Museum of the Everglades January 23 to May 11, 2024 9.A.a Packet Pg. 227 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Just Beachy: Our Most Enduring Attraction A journey in sand through the hourglass of time. A vacation on a Naples beach was once as rustic a lifestyle choice as now it is a sophisticated one. As the area’s culture has changed and the skyline has evolved, one thing remains true: the beaches are still a place where sea and sand come together to provide an enchantment to visitors young and old. The charm of our beaches has provided generations with unforgettable memories. This exhibit brings those memories to life with objects and photos from the collections of Collier County Museums and its institutional partners. Collier Museum at Government Center February 20 to May 18, 2024 9.A.a Packet Pg. 228 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Daydreaming by Niki Butcher Photographer Niki Butcher hand colors her black and white images. This process encourages a dreamy and nostalgic feel, especially because the images are of an older Florida that sometimes no longer exists as buildings or undeveloped locations. Niki also demonstrates some of the techniques and skills she uses to create her artwork. Marco Island Historical Museum March 12 – June 8, 2024 9.A.a Packet Pg. 229 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) Events: For additional details please visit CollierMuseums.com Preschool Program: Beachy KeenApril 17 | 10:00 am-11:00 amCollier Museum at Government Center Paved With Good Intentions: How the Road Through the Everglades Harmed the Seminole and MiccosukeeApril 18 | 2:00 pm-3:00 pmMuseum of the Everglades Earth Day!April 20 | 9:00 am-11:00 amImmokalee Pioneer Museum Spring Homeschool Day 2024 April 23 | 10:00 am-1:00 pmImmokalee Pioneer Museum Tamiami Trail Anniversary Celebration / Museum Birthday PartyApril 27 | 9:00 am-2:00 pmCollier Museum at Government Center 9.A.a Packet Pg. 230 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) THANK YOU Questions? 9.A.a Packet Pg. 231 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 9.A.a Packet Pg. 232 Attachment: April 2024 Marketing Partner Reports (28457 : Marketing Partner Reports) 04/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Doc ID: 28473 Item Summary: Tourism Staff Reports Meeting Date: 04/16/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 04/02/2024 1:38 PM Submitted by: Title: – Tourism Name: Jay Tusa 04/02/2024 1:38 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 04/02/2024 1:38 PM Tourism John Melleky Tourism Review Completed 04/02/2024 1:39 PM Office of Management and Budget Christopher Johnson OMB Completed 04/03/2024 8:12 AM Tourism Sandra Rios Tourism Review Completed 04/03/2024 2:55 PM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 04/08/2024 7:24 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 04/08/2024 11:09 AM Tourism Jay Tusa Tourism Director Review Completed 04/08/2024 11:30 AM County Attorney's Office Colleen Greene Attorney Review Completed 04/09/2024 1:11 PM County Manager's Office Ed Finn Deputy County Manager Completed 04/10/2024 11:59 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 04/10/2024 12:38 PM Tourist Development Council Paul Beirnes Meeting Pending 04/16/2024 9:00 AM 10.A Packet Pg. 233 1 TDC Collier County - Meeting date: April 16, 2024 STAFF REPORTS The following is a report encapsulating the staff activity for the time period Feb. 1-29, 2024. This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. 10.A.a Packet Pg. 234 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 2 TABLE OF CONTENTS Page(s) 1. Staff Topline activities -- 3-4 2. Interim Co-Directors -- 5-6 3. Arts & Culture -- 7-8 4. Group Meetings -- 9-10 5. Midwest Sales -- 11-14 6. Specialty Markets -- 15-16 7. PR & Communications -- 17-18 8. Social & Digital Media -- 19 9. Leisure Sales -- 20-21 10. UK & Ireland -- 22-25 11. Germany -- 26-30 12. Sports Complex -- 31-33 10.A.a Packet Pg. 235 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 3 STAFF TOPLINE ACTIVITIES EXECUTIVE DIRECTOR 1. Implemented Mid-March Canada Campaign, April Spring/Summer campaigns. 2. Continued process for implementation of overseas representation for UK and Germany. ARTS & CULTURE 1. Resolved questions on grant financial reimbursement report processes. GROUP MEETINGS 1. Follow up from Northstar Meetings’ IPEC 2024 Independent Planners’ Education Conference in Greenville, SC January 21-24, 2024 2. Working with Paradise Advertising on sample destination itinerary for Northstar Meetings’ feature article MID-WEST SALES 1. Highlights: Received lead from Meghan Stallkamp with American Bar Association, 139 rooms for March 2025 (Meghan attended our client event in January) SPECIALTY MARKETS 1. Reassessing Specialty Markets strategies to align with mainstream marketing efforts. 2. Preparing for upcoming CVB Events. PR & COMMUNICATIONS 1. Earned media efforts for January 2024 resulted in 27,076,702 media impressions with a Media Value of $121,199.49. 2. Media highlights include placements in CondéNast Traveler, Sports Destination Management, Garden & Gun magazine, Boston Magazine, AFAR, Florida Today, Reader’s Digest and Thrillist. SOCIAL & DIGITAL MEDIA 1. Attend the First Tee 2024 event at Twin Eagles Country Club and gather content. 2. Provided Film Permitting services for Expedia & Trek Bicycle. LEISURE SALES 1. Attended the Florida Huddle annual tradeshow at the Miami Beach Convention Center – Feb 4 – 6, 2024. Annette Eckhardt our German Representative and I conducted 40 appointments with Domestic, German, UK/Ireland, and Canada tour operators. 10.A.a Packet Pg. 236 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 4 2. Hosted a VAX – Vacation Access webinar Feb 29, 2024. We had 184 participants and received all advisor contact information for our one-pager follow up and to add to our database. UK & IRELAND 1. TTG Easter Competition with Visit Florida - participation approved and launched end of February to run throughout March 2024. A virtual B2B - highly interactive digital and social campaign with Visit Florida and Travel Trade publication TTG. Destination exposure and competition during the TTG Countdown to Easter online game with prize incentives - estimated reach 16,000 Travel Agents 2. Coverage of the Everglades in National Geographic Traveller UK - featured in print, online and in consumer e-newsletter. Total reach: 1,196,599 | Total EAV: $31,597 – see image below in this report. DIAMONDE 1. Attendance at Florida Huddle in Miami from Feb. 4-6 & personal site visit in the destination from Jan. 31- Feb. 3 2. Kick-off of our B2C luxury campaign with CANUSA and The Palm Beaches SPORTS COMPLEX 1. As part of the financial reporting for year to date, Paradise Coast Sports Complex has brought in over 1.1 million in Revenue. This is about a $325,000 improvement on the 2024 budget. 2. The TDC, at its last meeting, approved grant funding for two events (Trilogy and Naples Spring Shootout). Trilogy received BCC approval. Naples Spring Shootout will be on the March 12, 2024, BCC Consent Agenda for final approval. 10.A.a Packet Pg. 237 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 5 INTERIM CO-DIRECTOR ACTIVITIES – February 1- 29, 2024 John Melleky and Sandra Rios • Continued review process for City of Marco Island Grant A applications for infrastructure improvements • Continued process for Grant A applications for City of Naples Pier and beach maintenance projects. • Completed final steps in the Executive Director hiring process. Monthly Activities Tourism Industry & Intra-Division Meetings • Attended meeting about Discover Airlines – February 8 • Represented CVB at First Tee Awards event – February 14 • Meeting with Zartico – February 15 • Attended Priority-Based Budgeting Kick-Off meeting – February 16 • Weekly one-on-one meetings with the County Deputy Manager • Weekly Collier County PIO Communications meeting • Represented CVB at CHUBB Classic and Media Room – February 16, 17 • Met with County Clerk & Comptroller and staff, Crystal Kinzel – February 26 • Represented CVB at Opera Naples Press Conference – February 27 • IPW Planning – February 29 Other Community Outreach • Represented CVB at Everglades Seafood Festival – February 3 • AYF Meeting – February 28 • Pickleball Meeting – February 29 Staffing / Development • International Reps Contracts o Determined steps to have the international reps contracts renewed by March with Tourism staff and procurement. February 1, 2, 5, 6, 14 • Held weekly staff meetings to share information, projects, and outcomes. • Conducted assigned/required Collier University training. Strategic Implementation • Tourist Development Council • Website o Continue the rollout of new website with Miles Partnership - ParadiseCoast.com website. 10.A.a Packet Pg. 238 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 6 Marketing / Public Relations/Communications / Sales • Orchestrated meetings with partner agencies to discuss the status of current projects and strategies for 2023-2024. o Advertising (Paradise Adv) – February 7, 15, 29 o Website (Miles Partnership) –February 13, 21 o Data Research (Downs and St. Germain) - February 15 o Public Relations (LHG) - February • Visitors Guide. • Review and revisions to current marketing projects and campaigns including Always On campaign, Mid-March Canada campaign, April Spring / Summer in-state and out-of-state campaigns. • Directed day-to-day business activities related to CVB’s activities, partner engagement, public relations, and communications responsibilities. Department Administration • Fulfillment RFP o Final reviews for fulfillment RFP with meetings and reviewing presentations. February 2 • Call Center RFP o Drafted Third Extension Agreement for Call Center Services vendor. • JW Marriott and Visit Florida Waiver Renewals – February 12 • Director Interviews - February 2, 9 • Training - County payroll processes, February 6, 13 10.A.a Packet Pg. 239 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 7 ARTS AND CULTURE John Melleky – Arts and Culture Manager February 1 - 29, 2024 TDT Grants and Other Grant Programs • Resolved questions on grant financial reimbursement report processes. TDT Grants Meetings DATE ORGANIZATION February 7, 2024 Artis--Naples February 12, 2024 Naples Art District General CVB Projects • See the Interim Co-Director Director report for more information. Arts and Economic Prosperity Study 6 Results and Strategic Plan • Attended follow up interview with Harriet Heithaus of The Naples Press. ¡ARTE VIVA! – Hispanic Art Festival • Approved campaigns and digital assets for ¡ARTE VIVA promotions. • Completed review of all filmed interviews and obtained approval from artists and organizations. Outreach to Arts and Culture Organizations Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. DATE ORGANIZATION February 1, 2024 Clerk’s Office – meeting to review Jury Room to see exhibition space February 5, 2024 The Naples Press – meeting to discuss arts plan February 5, 2024 United Arts Collier -Art Mixer February 8, 2024 Naples Botanical Garden – Annual Report Update February 10, 2024 Artis—Naples – Gershwin Exhibition Opening February 19, 2024 Gulfshore Playhouse – Season Announcement 10.A.a Packet Pg. 240 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 8 DATE ORGANIZATION February 22, 2024 Rookery Bay – Photography Exhibition opening February 24, 2024 Naples Art Institute- Art in the Park February 24, 2024 Naples Ikebana Society - Ikebana Exhibition February 27, 2024 Opera Naples – Festival Under the Stars Press Conference February 27, 2024 Collier Museum and United Arts Collier – Just Beachy Exhibition opening Upcoming Strategic Initiatives • Create an overview presentation for Dan Rodriguez and the Commissioners on grant program changes. • Implement changes for the FY 2024-2025 TDT Grants and set up training sessions for the new cycle. Determine how to tie all grant programs together. 10.A.a Packet Pg. 241 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 9 GROUP MEETINGS SALES REPORT Lisa Chamberlain, CMP – Group Sales Manager Reporting Period: February 1 – 29, 2024 2023 2024 Number of Meeting Planner Contacts 75 in February 2023 54 (vs. 95 in Jan; 77 in Dec; 94 in Nov ) Number of RFP leads sent to hotel partners 35 leads sent 25,981 potential room nights $15,632,209 Estimated Economic impact 39 leads sent (vs. 28 in Jan; 12 in Dec; 28 in Nov ) 32,239 potential room nights (vs. 15,210 in Jan; 4,523 in Dec; 14,124 in Nov) $23,495,447 Estimated Economic Impact (vs. $10,447,952 in Jan; $2,836,099 in Dec; $9,772,707 in Nov) Number of Groups booked 6 groups booked 5 groups booked in Feb (vs. 1 in Jan; 1 in Dec; 2 in Nov) Total Room Nights/Econ. Impact for Period booked 2,421 total room nights booked (TRN) $1,534,837 direct spending EI; 1,634 TRN $1,017,277 direct spending EI; (vs. 1,137 TRN; $735,697 in Jan; 7,817 TRN $7,231,126 Nov, direct spending EI) Number of RFP Enhancement (RFPE) Requests 10 February 2023 2 For Feb (vs 1 for Jan; 0 for Dec; 1 for Nov) FCCI Sept 2025 FY26 and AARP Sept 2026 FY27 Number of RFPE’s to Contract 2 February 2023 0 For Feb (vs. 0 for Jan; 0 for Dec; 0 for Nov; 0 for Oct ) Client Site Visits & FAM’S None in February 2023 0 in Feb (0 in Jan; 1 in Dec; 1 in Nov; 1 in Oct ) Hotel Partner Site Visits 3 in February 2023 2 in Feb vs. 2 in Jan; 3 in Dec; 2 in Nov; 2 in Oct ) Number of Shows Attended 1 in February 2023 Florida Encounter 1 in Feb (vs. 2 in Jan; 0 in Dec; 1 in Nov) Florida Encounter 2024 Events Attended / Sales Activity • Visit Florida’s FLORIDA ENCOUNTER 2024, Miami Beach, FL February 4 – 6, 2024. Conducted over 33 formal appointments and networking with meeting professionals. • Chubb Classic’s Women’s Executive Leadership Day, February 14, 2024 • Destinations of Florida Marketing Committee Planning for Annual Client Event in Tallahassee March 25 & 26, 2024 • Distribution of destination materials at Chubb Classic entrance on February 17, 2024 • Finalizing details for upcoming Ametek site visit, Amy Henke, March 5 & 6. • Follow up on appointments from Visit Florida’s FLORIDA ENCOUNTER Feb 4-6, 2024, Miami, FL 10.A.a Packet Pg. 242 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 10 • Finalizing details for upcoming Site Visit for Florida Public Relations Association’s Annual Conference August 2025 at Naples Grande on March 13th • Finalize details for upcoming Asphalt Institute Site March 21 & 22, 2024 • Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. UPCOMING STRATEGIC INITIATIVES • Reviewing upcoming travel calendar, including the Midwest market, and confirming events. • Setting up Strategy Call with Paradise Advertising to discuss Organic Social Media Strategy for LinkedIn Articles • Working on new group sales document content – requesting updated contacts; specific capacities; and new images for our collateral sales piece. • Continued outreach to our area hotel partners to reiterate the Threshold360 Meetings Capture opportunity available for the hotels to schedule a filming for their respective properties. • We continue to work with Paradise Advertising on social media content for LinkedIn posts to highlight relevant educational content in my monthly posting. LOOKING FORWARD • March 3 – 4, 2024 – Imagine Solutions Conference 2024, Naples, FL • March 26 - 27, 2024 Destinations of FL Tallahassee Client Event and FSAE Women’s Summit • April 3 - 5, 2024 – Prevue Meetings’ Incentive Evolution Summit, Orlando, FL 10.A.a Packet Pg. 243 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 11 GROUP MEETING SALES REPORT Synergy-Connect - Midwest Reps Reporting Period: February 1-29, 2024 February 2023 February 2024 Number of Meeting Planner Contacts 120 460 Number of RFP leads sent 23 30 Number of Shows Attended 2 3 RFPS Event Name Organization Contact State Dates Total Room Nights 2025 ID President’s Club HelmsBriscoe Kim Gillespie MN May 16-23, 2025 149 NADA AM04 June 2024 Maritz Global Events Dawn McAtee MO June 12-14, 2024 26 2025 IRIS Spring American Bar Association Meagham Stallkamp IL March 25-30, 2025 139 Retirement January Sales Meeting and Incentive Trip Ash Brokerage Lisa Ingrassia IN February 17-21, 2025 130 2027 Enterprise Holdings Inc- Human Resources Meeting Maritz Global Events Lisa Bell FL/MO November 7-12, 2027 1600 2024 Mammotome Advisory Board Meeting HelmsBriscoe Lori Stickley OH November 15- 16, 2024 22 Patz Corporation Annual Meeting HelmsBriscoe Danise Brownlee NE February 2-5, 2025 103 2025 ANSC HelmsBriscoe/Abbott Laboratories Christine Cayko/ Mattes MN February 13-20, 2025 542 2027 Farmers Mutual Hail Platinum Trip Maritz Global Events Laura Purawal MO March 29-April 7, 2027 371 10.A.a Packet Pg. 244 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 12 2026 NAED Eastern Region Conference HelmsBriscoe Kim Kossl MO February 20-26, 2026 2139 SEMA VPA Agent Meeting FLA HelmsBriscoe Rupal Patel CO November 12- 13, 2024 277 NADA SG01 February 2025 Maritz Global Events Dawn McAtee MO February 22-25, 2025 60 CHS Inc. Elite Customer Experience HelmsBriscoe Mary Medcraft MN January 18-23, 2025 1330 Thomson Reuters Program CWT Meetings & Events Melody Duffy MN January 19-24, 2026 740 CMFG Life Insurance Company- Board of Directors Meeting NHS Global Events Liz Parisi IL February 10-13, 2025 106 CSL Circle of Excellence AMEX GBT Beatrice Donato IL October 31- November 7, 2025 306 Adult and Teen Challenge 2026 Global Conference Arrowhead Conferences and Events Sheila Wendelburg IN June 18-25, 2026 1317 CORE BTS 2025 Sales Kick Off Prestige Global Meeting Source Katie Yearby MN June 12-16, 2025 546 TD SYNNEX- US IT Integration Celebration NHS Global Events Alexis Aldridge IL June 16-19, 2024 174 Partner Learning Workshop 2 Meetings & Incentives Worldwide Becky Morrow IN November 8-12, 2024 215 Osaic 2025 Optimum Incentives Maritz Global Events Tish Lewis TN/MO October 21-24, 2025 362 2025 IBBA and MAS HelmsBriscoe Shelley Landry LA April 22-30, 2025 1982 Medtronic Diabetes 2024 President’s Club Maritz Global Events Melissa Sadler Constantine FL/MN August 19-24, 2024 186 Sales Meeting and Incentive Trip ConferenceDirect Tracy Eilers KY February 2-7, 2025 450 10.A.a Packet Pg. 245 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 13 Zurich Distributor Leadership Summit AMEX GBT Rose Coletta IL February 2-5, 2025 142 Vestis Client Gap Maritz Global Events Lisa Hart MO January 23-26, 2025 352 UBS Financial Services Maritz Global Events Allison Barry MO May 1-3, 2025 822 February 2025 Board of Directors Meeting AMEX GBT Anna Duerksen MN February 16-18, 2025 76 Purina 2026 Animal Nutrition Summit Club Prestige Global Meeting Source Kelli Wert MN March 22-28, 2026 501 America’s Credit Unions Board of Directors Conference (TD by hotel partners - availability) America’s Credit Unions Kelley McLain WI April 5-11, 2025 886 PROSPECTING and OTHER ACTIVITIES ● Contacted all incoming leads for updates and recommendations. (30) ● Attended American Hospital’s annual supplier update from AHA Meeting & Convention department. ● Attended (2)SITE BOD meetings and (1) SITE Sponsorship meeting ● Attended SITE FL & Caribbean Theater Night Client event in Tampa (25 clients) ● Maura was a speaker at the SITE Global Conference in Turkey ● Continue to update contact list for future events and ongoing prospecting. ● Sent Thank you email with pictures and video to all who attended January’s Client Event (40) ● Sent follow up email promoting our destination to all who we invited to Client Event. (400) ● Attended Destination Rep quarterly meeting. • Attended American Bar Association “mini” tradeshow with destination reps and 24 American Bar Association meeting professionals. LOOKING FORWARD ● March 5, 2024 - GPS Destinations Chicago ● March 6, 2024 - GPS Destinations Milwaukee ● March 7, 2024 - GPS Destinations Minneapolis ● March 13, 2024 - SITE Midwest Meeting in Michigan ● March 17-19, 2024 - SITE Chicago Board of Directors Retreat Amelia Island ● April - Synergy Destinations Client Event, South Florida ● April 21-24, 2024 - Northstar Small & Boutique Meetings, Montgomery TX 10.A.a Packet Pg. 246 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 14 ● May 20-22, 2024 - MPI Annual Meeting, Louisville KY ● May 28 - 31, 2024 - Incentive Research Foundation Invitational, Bahamas ● June 23 - 26, 2024 - M&I Americas Trade Show, Miami ● August 2, 2024 - SITE Grand Slam Event, Chicago ● August 27-29, 2024 - Connect Marketplace, Milwaukee ● October 27, 2024 - Destination Reps Signature Event, Justin Timberlake ● December 3, 2024 - SITE Chicago Holly Trolley 10.A.a Packet Pg. 247 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 15 SPECIALTY MARKETS REPORT Michelle Pirre – Specialty Markets February 1 - 29, 2024 2023 2024 Number of Meeting Planner Contacts 4 5 Number of RFP leads sent to hotel partners 4 Leads Sent with $122,595.04 potential EIC 5 Leads sent with $116,728,809.23 potential EIC Number of Groups booked 2 RFPs definite with estimated $41,396.81 EIC 1 lead turned definite with EIC of $224,407.98 and 126 room nights total Client Site Visits & FAM’S Marc 2025 Incentive Trip 2/21/2024-2/25/2024 Events Attended / Sales Activity • February 2, 2024, Meeting with Annette Eckhart from DiaMonde at the CVB office. • February 2, 2024, Fulfillment Services Selection Committee – Discussed a deadline for each committee member to send what they would like to see in the vendor presentations. • February 7, 2024, Meeting with Sandra, and John Co-Directors on niche markets marketing strategy. • February 14, 2024, Clerks Wedding, and Vow Renewal Ceremony. Assisted with vendors and giveaways for event. Attended by request of the Clerk. • February 19, 2024, Clerk Valentine’s Day Wedding recap to discuss ideas on what went really well this year and what we could improve on next year. • Order promotional products for brand visibility, to replenish inventory and ensure it is up to date. Follow through all stages, including selection of various products to proofing, payment, and tracking, to maintain accurate records on the inventory report. • Assisted Tammy Dolezal of Mid-American Research Chemical in organizing a site visit for Jeff Fremarek, President, and his wife, Jill Fremarek, Event Coordinator, to evaluate shortlisted hotel properties. • Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. 10.A.a Packet Pg. 248 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 16 • Providing ongoing support to the team in making website adjustments for the upcoming new website launch. UPCOMING STRATEGIC INITIATIVES Continuously reaching out to our area partners including offsite venues and wedding event spaces, highlighting the opportunity with Threshold360 Meetings Capture, for scheduling upcoming filming sessions at their properties for Paradisecoast.com. Reassess and coordinate the Specialty Markets plan to adapt to new strategies, with a focus on weddings, small meetings, and the SMERF Markets. Explore and identify new markets. Conduct research on agritourism trends and opportunities within our destination. Implement targeted strategies to attract these niche travelers to the destination. Preparing to find locations for the upcoming Annual Marketing Summit as well as the Tourism Star Awards. LOOKING FORWARD April 21-23, 2024 – Northstar’s Small & Boutique Meetings 10.A.a Packet Pg. 249 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 17 PUBLIC RELATIONS & COMMUNICATIONS REPORT Sandra Rios/Maria Power Reporting Period: February 1 - 29, 2024 Media Updates • Hosted: Susan Barnes / Garden & Gun Magazine. Feature article will include information about a visit to Everglades City and Naples’ art offerings. February 2 – 4. • Visit Florida: itinerary suggestions for VF photo / video crew that will be in the area to capture content. Upcoming Opportunities • Alan Hunter – Golf America – potential filming Communications • Drafted and distributed February CoastLines • Drafted press release announcing confirmation of new Tourism Director. • Participated in weekly Collier County PIO meeting. • Participated in bi-weekly PR agency meeting with Lou Hammond Group. • Participated in bi-weekly marketing and advertising meeting with Paradise Advertising. • Participated in bi-weekly meeting with Miles Media Group – Re: website updates. • Keynote speaker at February Rotary Club of Naples meeting. • Attended monthly SWFL Press Club Luncheon and BOD meeting - February 8 Marketing • 0188 – Campaign Expedia Assets – review and approve • 0161 – FT24 Canada Carvertise Campaign – review and approve • 1832 – HORA Miami Magazine Advertorial and FB Ad – March – Proof – review and approve • 1793 – Meet the Artists – Web articles – review for final approval • 0128 – FY24 Pickleball Program Ad proof • 0135 – Arts & Culture Campaign DigDev – February E-blast – for review and approval • 1616 – Meetings Escapes March – for review and approval • 018 FY24 Spring Summer Hispanic Campaign – Telemundo – for review and approval • 1834 FY24 International Germany Campaign Paid Search – for review and approval • 1823 – FY24 International Campaign – UK Paid Search – for review and approval • 1484 FY24 Always On Campaign – Leadme Eblast – for review and approval • 1457 – FSAE Resource Guide Meetings Listing and FP Ad– for review and approval • 1747 – Visit Florida Coop Prevue Advertorial and FP ad – for review and approval • 1612 – Consumer Escapes – February – for review and approval • 1852 – FY24 Meetings Campaign Paid Search Google AdWords – for review and approval • 0131 – Chubb Classic Media Room signage – for review and approval • 1691 2024 Florida Golf Alliance Quarterly Newsletter ad – for review and approval • 1827 – Web articles update – for review • GIP24 Digital FL Naples – carousel / Brand USA’s 2024 Global Inspiration program – review and approve. • Review and approve DigDev Eblast – Paradise Advertising 10.A.a Packet Pg. 250 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 18 • Visitor Guide – finalized and printed • Preparations for March Threshold 360 Partner Webinar • Reviewed photography assets for upcoming marketing campaigns. • Supplied destination fact sheet and information to DiaMonde for IMM Germany tradeshow (23 appointments and VISIT USA Germany Media Breakfast (180 registered media representatives). • Conversation with Team from AC Hotel assist with brand awareness and business for new hotel. • Attended FRLA monthly meeting. • Attended Kick-Off meeting for Priority-Based Budgeting Project – Collier County Asset Fulfillment • Jennifer King / TD Synnex – photo assets for event brochure and marketing materials. • Carmen Kondra / Fraser & Hoyt Incentives – photo assets for client proposal. Interim Director Transition Activities • Continued operations for department including payroll, procurement, marketing, public relations and HR responsibilities. • Tourism Fulfillment RFP – continued review process • Tourism Director interviews • Review process for International Representative Agreements for TDC approval • City of Marco Island Grant A request for funding for 3 capital projects- in contact with Casey Lucius, City of Marco Island and Collier County legal team for review • Briefed County Deputy Manager at weekly one-on-one meetings • Call Center Services Contract Renewal – currently in the procurement process News & Press Releases • Jay Tusa Appointed as Tourism Director for Naples, Marco Island, Everglades CVB • Gilbert III, Gonzalez and Lundberg Round Out 2024 Chubb Classic Field Via Today’s Monday Qualifier • Compass Hotel by Margaritaville Opens in Naples • Celebrate Spring Break and Easter at The Ritz-Carlton, Naples Tiburón • Alamo Drafthouse Cinema Unveils Happyland, movie-themed Mini Golf • Things to Do in Everglades City Florida on Your Next Trip - Thrillist • 12 Of The Most Hospitable Small Towns In Florida • Putting on the Ritz – Vanderbilt-Style, Ritz-Carlton, Naples, Florida 10.A.a Packet Pg. 251 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 19 DIGITAL, SOCIAL AND FILM Buzzy Ford - Film Liaison, Digital & Social Media Coordinator February 1 – 29, 2024 FEBRUARY SOCIAL MEDIA 2024 2023 LinkedIn LinkedIn Post Sent: 4 Engagements: 298 Followers Gained: 27 Impressions: 2,916 LinkedIn Post Sent: 11 Engagements: 194 Followers Gained: 11 Impressions: 2,921 Facebook Accounts (3) Facebook Posts Sent: 29 Engagements: 51,337 Link Clicks: 22,475 New Fans: 126 Impressions: 2,201,527 Facebook Posts Sent: 42 Engagements: 72,981 Link Clicks: 18,069 New Fans: 255 Impressions: 2,699,449 Instagram Instagram Media Sent: 22 Engagements: 1,819 Followers Gained: 280 Instagram Impressions: 4,302,305 Instagram Media Sent: 51 Engagements: 2,417 Followers Gained: 92 Instagram Impressions: 705,924 CrowdRiff 12k interactions and 49k views 9k interactions and 34k views Threshold360 Engagement: 67.02% Google Views: 966,538 Clicks: 5,094 Data not provided by the vendor. Tasks • Film Permitting (History Channel, Expedia, Trek Bicycle) • Website article updates • New website build editing • Collect CHUBB Classic assets for social media posting • Threshold 360 Project • Generate TDC Monthly Meeting Agenda • Assist IT with staff cell phone upgrades • Social Media Monitoring / Content Meeting • Write monthly Coastlines article • Update partner listings & website articles • Attend the First Tee 2024 event at Twin Eagles Country Club and gather content • Update the “In the News” section, highlighting various destination coverage. • Update website media center with various PR & publication initiatives • Assist CVB Staff with applications & IT support 10.A.a Packet Pg. 252 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 20 TRAVEL TRADE SALES REPORT Claudia Wood – Global Sales Manager February 1 – 29, 2024 PERIOD AT A GLANCE CY 2023 CY 2024 Number of Travel Agent Contacts * 355 Number of Tour Operator Contacts 80 40* Number Trade Shows Attended 1 1 * We had different marketing initiatives in 2023 * The CVB only had one booth with one set of appointments this year, as we no longer marketing to LATAM Sales Activities • Global sales attended the Florida Huddle annual tradeshow at the Miami Beach Convention Center – Feb 4 – 6, 2024. Annette Eckhardt our German Representative and I conducted 40 appointments with Domestic, German, UK/Ireland, and Canada tour operators. • Attended SKAL International board meeting Feb 20, 2024, and the membership meeting Feb 21, 2024. • VAX – Vacation Access webinar Feb 29, 2024, that is part of our annual media buy through Paradise. Presented to 184 participants and received all advisor contact information for our one- pager follow up and to add to our database. • VAX Webinar will be live on the VAX website OnDemand section for a year where 95% of US advisors go for training. • Confirmed Travel Weekly/Northstar Ambassador FAM for April 14 – 17, 2024. • Received Questex marketing campaign report from Visit Florida. This was a 5-day email course for travel advisors that ran December 15 – 19, 2023. We had 426 total registrants and 171 completions. 10.A.a Packet Pg. 253 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 21 Travel Agent Training Update • Our travel agent training program has been replaced by TravPro, a much more user friendly and mobile tool. • Working with TravPro and Paradise in the creation and production of two chapters that will include all our destination offerings. • Expected launch date is mid-May and the travel advisors who complete our 2 chapters will be certified as a “Paradise Coast Pro”. International Reps Update • Continue to manage the UK/Ireland and German/Europe office for their day-to-day needs. Currently working on numerous co-op campaigns, tradeshows, and media posts. • All appointments are requested for IPW May and booth design complete. Upcoming Strategic Initiatives • February and March – Branch UP campaign metrics in partnership with Visit Florida Canada. • VF – Northstar Media buy preparations for April FAM and Webinar. • Visit Florida Domestic Sales Mission to New York and Chicago April 1 – 5, 2024. • Delta vacations training April 3. 10.A.a Packet Pg. 254 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 22 INTERNATIONAL REPS UK & IRELAND REPS – OMMAC ACTIVITIES February 1-29, 2024 UK and Ireland Market Update and Trends ● The 2024 spring Budget is set to take place on Wednesday 6 March. This outlines the government's plans for raising or lowering taxes and sets out its spending commitments for health, schools, police and other public services. ● For homeowners, data reveals the first annual rise in UK property prices since August, signalling a potential recovery in the housing market. ● Spending growth through travel agents and airlines continues to outstrip almost all other sectors over the past months. Agents saw growth of 8% and airlines 9.3% over December, with transactions up by 10.8% and 17.7% respectively. ● The “vast majority” of consumers (84%) are prioritising travel within their personal budgets despite macroeconomic issues, research by European OTA eDreams Diego shows. Cost effectiveness remains the top priority for travellers across all age groups, with an average of 64% prioritising it in the UK and 55% globally. ● The latest Deloitte Consumer Trackers projects that holidays are likely to remain immune from a reduction in non-essential consumer outlay in the current economic climate. ● Heathrow Airport, London (largest consumer Airport worldwide) is back in profit for the first time since the pandemic, seeing a pre-tax profit of £38 million at the end of 2023. ● Value for money remains a conversation Kuoni travel experts are having with their clients even in the premium travel arena. ● There is a huge interest in immersive travel this year and tour operators are seeing diversity in terms of what people are booking so far, but with some clear trends emerging. ● Summer bookings are up. TUI UK's summer bookings are up 3%, with 41% of the programme sold. TUI Group said summer 2024 'continues to be promising' with 32% of its entire programme sold. Marketing, Sales and Promotional Activity ● Outreach, collaboration and maintenance of UK & Ireland trade suppliers. ● We are engaged with tour operator and suppliers to create programmes which grow market share and increase visitation into Florida’s paradise Coast. ● Following previous successful campaigns we aim to establish suitable proposals for consideration and activate at the earliest date. Our aim is to achieve prominence and position Florida’s Paradise Coast front of mind with both trade and consumer. ● Post Florida Huddle February 4-6, 2024, Miami – following up with individual attendees regarding opportunities for coming year. ● North America Vacation Homes (NAVH) – UK tour operator aiming to increase their business into Marco Island, homes and villas – seeing assistance with a management company. ● Charitable Travel – UK tour operator – assisting with the development of sustainability offerings from the destination as they set up a new programme. ● IPW - May 3-7, 2024, assisting CVB with appointment selection for upcoming leading trade show plus setting up travel arrangements. 10.A.a Packet Pg. 255 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 23 ● Brand USA Travel Week - October, 2024, London – assisting CVB with communication regarding this important trade show later this year. ● Paradise Advertising – reviewing the UK consumer media outreach campaign for later in February, 2024 ● Ocean Holidays – pre training meeting to discuss development within their programme offerings. Updated on the destination new and refurbishes hotels and attractions. Agent training planned for April 17,2024. ● CVB - we continue to work in alignment with the CVB to communicate our market performance and results for year end and moving forward into 2024. ● Updates - industry updates included within our CVB weekly zoom meeting for planning and reference – all noted above under market updates. ● Mailing House - completed request for new visitor guides from CVB for distribution of CVB literature for consumer and trade requests. Upcoming Strategic Initiatives and Events ● February – Visit Florida Travel Agents Easter competition - UK ● March 5, 2024 – Visit USA committee meeting Ireland – virtual ● March 13, 2024 – Visit USA committee meeting – London, UK ● April – Co-op marketing activity – UK ● April 17, 2024 – Ocean Holidays training, UK ● May 3-7, 2024 – IPW trade Show – LA, California Public Relations and Communications Activity Media Summary Trends ● Multi-generational travel has featured frequently in national titles, specifically around the health benefits of multi-gen holidays, as well as preferred family getaway destinations. PR Activity ● The team pitched three (3) stories themed on slow travel, theme parks and attractions, as well as golf and sports travel. ● The team met with four (4) media to discuss Florida’s Paradise Coast, including Annabel Grossman, Travel Editor at The Independent. ● Reviewing current Social Media outreach – with aim for integrate into central CVB key channels, with less confusion for UK & Ireland consumers and trade and more productive and efficient messaging. ● Sourced UK national press The Telegraph February 9, 2024 for article regarding George Gershwin greatest Art Collection 1030s at Artist – Naples, The Baker Museum, Naples Social Media Highlights - Facebook: Number of posts: 7 | Impressions: 1.8k 10.A.a Packet Pg. 256 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 24 PR Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) Feb. 1 National Geographic Traveller (March Issue) Print Alicia Miller 10 more low-impact adventures - Kayak in the Everglades 54,599 $2,819 Feb. 19 National Geographic Online Alicia Miller 10 of the best low- impact U.S. adventures 1,100,000 $27,720 Feb. 20 TTG Online Katherine Masters Three new offerings in Florida's Paradise Coast 188,100 $4,740 Feb. 25 National Geographic Traveller Newsletter Newsletter Alicia Miller 10 of the best low- impact U.S. adventures 42,000 $1,058 TOTAL (4) 1,384,699 $36,337 *EAV means Equivalent Ad Value and is a standard used to evaluate the value of earned media placements (Earned Media is a placement achieved through PR efforts while Paid Media is an ad that is paid for and placed in a publication through advertising) Coverage Highlights 10.A.a Packet Pg. 257 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 25 10.A.a Packet Pg. 258 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 26 Monthly Sales & Marketing Activities DACH & BeNeLux Markets February 1 - 29, 2024 Prepared by DiaMonde e.K., Annette Eckhardt, Senior Account Manager FORECAST MARCH • Attendance at IMM Germany on Mar 4 and ITB Berlin from Mar. 5-7 • Attendance at B2B trainings sessions of DER Touristik “Talk & dine” in 3 German cities from Mar 18- 22 SUMMARY OF ACHIEVEMENTS • Attendance at Florida Huddle in Miami from Feb. 4-6 & personal site visit in the destination from Jan. 31- Feb. 3 • Confirmation of our B2C luxury campaign w. German radio station Klassikradio, Edeltravel, TPA and the Keys • Final preparation of our attendance at IMM Berlin (media event) on March 4 and ITB 2024 from Mar 5-7 • Final preparations of our attendance at B2B events of DER Touristik “Talk & dine” in 3 German cities from Mar 18-22 • Execution of our of B2C online marketing campaign with TourConsult • Confirmation of our participation at the luxury roadshow “Unique Moments” on Jun. 27 and Jul. 4 • Finalization of our B2C campaign with CRD, Sarasota, FLL and the Keys • Confirmation of our sales call trip to Zurich from Apr. 23-25 SALES ACTIVITIES – B2B & B2C o Doets Reizen, Dustin Daanen, USA, Netherlands (Florida Huddle 2024) - selling the Naples Bay Hotel, average stay in our region: 3 nights - gave a hotel and product update - was interested especially in the new hotels and Naples Princess - Florida business is doing good. Their main destinations are MIA, MCO and TPA o Urlaubspiraten.de, Christian Laleike, Senior Key Account Manager DACH (Florida Huddle 2024) - Part of HolidayPirates Group - planning a huge campaign w. Visit Florida, over 2 mi Facebook followers - RSW and Bradenton did standalone partners on the past CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager, Germany (Florida Huddle) - Gave Karin hotel- and destination update and discuss further planning for her site visit in the 10.A.a Packet Pg. 259 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 27 destination on Feb. p - Their numbers to Paradise Coast are further increasing, she is happy with our marketing campaigns - Confirmed an ITB appointment with her. o DER Touristik Suisse AG, Kuoni Reisen, Carmen Gamper, Team Lead Service Center, Switzerland - Confirmed an inhouse training for reservation staff of Swiss tour operator Kuoni Reisen in Zurich on Apr. 23 Expedia Group Media Solutions, Mario Retzerau, Senior Business Development Manager DACH, Germany - Provided a detailed 2023 business report and forecast 2024 for Paradise Coast. Please see details in the addendum. MARKETING ACTIVITIES o TUI Deutschland GmbH, Product Management North America, Sonja Rabba, Germany Hold a conference call with Sonja Rabba who will be new Product Manager Florida starting on Mar 1. TUI is planning a travel agent fam to Florida in June and Naples is part of the itinerary. The group (16 agents plus 2 escorts) will be arriving in MIA and departing from TPA. Sonja will be taking care of the accommodation and asked for our contact of LaPlaya, Inn on 5th and was interested in the AC Naples Hotel. they are planning to be in Naples June 3-4 before heading to Fort Myers (not confirmed by now) and TPA. She will be interested to add Wootens and a sunset cruise on June 3 and would like to plan in 2 site inspections in Naples. Linda Menshon of Opal Collection offered her an industry rate of USD 199 ++ per room/night and Naples Princess offered comp. for the sightseeing cruise and will charge only the food approx. USD 45 pp. Sonja will reviews and go back to us. We have confirmed an appointment for ITB 2024 with her. o CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager, Germany Approved our ad including our logo and Everglades image and travel package which will be published at GEO Magazine on Mar. 15. o TourConsult International, Andreas Fraissl, Owner, Germany Confirmed the marketing cooperation with him on 01/25 after receiving the acknowledgement of Claudia Cianfero-Wood. The new lead product is online since Feb 20 – please see below link: 7 Tage Naples Special inkl. Everglades Eco Kayak Tour » (tourconsult.com) and the new informercial page as well: Naples, Marco Island - Florida » (tourconsult.com). Andreas will be sending out his newsletter beginning of March to further promote the new travel package. o Fairflight Touristik GmbH, Kristian Lehmann, General Manager, Germany Confirmed an inhouse training for Fairflight staff on March 18. Sarasota and FLL will also presenting their destinations. Kristin has also forwarded the report of the two B2C travel shows we attended in January. Please see details in the addendum. o Faszination Fernweh, Sandra Kätsch, CEO, Germany 10.A.a Packet Pg. 260 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 28 Approved our social media posts and the blog post of our luxury campaign with Faszination Fernweh. o Edeltravel Luxusreisen GmbH, Cosima Timmermann, Head of Marketing, Germany Secured Edeltravel as luxury tour operator partner for our planned promotion with Klassik Radio. Edeltravel will create a luxury travel package including the three attending destinations Keys, Tampa and Naples. The travel package will be published on a new landing page for this tour, and they will promote the tour on their newsletter and on their social media channels. DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany Escorted Katja, Wagner, Senior Product Manager USA of German tour operator DER Touristik during her site visit in the destination from Jan. 31 to Feb. 2. We visited 13 hotels and sunset cruise with Double Sunshine. Katja enjoyed her time in the destination very much and received a great update on the hotels and region which will help to improve and develop more product to their program. We will meet Katja again at IPW. MEDIA / PR / COMMUNICATIONS ACTIVITIES o Euro Klassik GmbH , Manuel del la Rosa, Senior Key Account German radio station Klassikradio plans a special week on “Dreamy Destinations” and they contacted DiaMonde because our well-known luxury portfolio. The demographics of their audience fits very well into our target group of the well-educated, travel experienced travelers with over-average income. DiaMonde has been also able to win Visit Tampa Bay and the Florida Keys and luxury tour operator Edeltravel for this great promotion. Mid of April they plan a special broadcasting of the “Dreamy Destinations” week and in total there are 3 episodes (interview/moderation mix) planned with 2 daily broadcasting for one week. A reach of 2.8 mio listeners are forecasted. Besides the destinations, there will be a newly created travel package including the three destinations be promoted and a placement on the landing page links to our package and the newly created landing page of Edeltravel (41.8 k visitors/month). Edeltravel will be also including the travel package (TPA, Paradise Coast, The Keys) in their newsletter (10.2 k luxury clients). The inclusion on the website and in the newsletter will guarantee a great call-to-action and Edeltravel can easily report room nights after the campaign. Destination Florida is one of the growing destinations for luxury. Edeltravel and so far they offer only Palm Beach, Miami and Orlando but are looking for extensions on the West Coast. Cost share is EUR 3800 (USD 4.098,22 depending on the exchange rate). Cianfero-Wood approved this opportunity on Feb. 13. The broadcasting will be taking place Apr. 15-20. o fvw Medien Gruppe, Verlag Dieter Niedecken GmbH, Holger Jacobs, Editor-in-Chief bei FVW Mediengruppe Corporate Publishing, Germany Shared the Florida report of Holger Jacobs, editor-in-chief of Germany´s leading trade publication “fvw” who has attended this year’s Florida Huddle. As a result of his attendance at the show and at the Visit Florida media tours he created an overall report on destination Florida which is now published online. 10.A.a Packet Pg. 261 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 29 Paradise Coast with an update on our hotel developments is part of the Gulf Coast article. Please see below link: https://www.fvw.de/touristik/destination/floridas-neue-angebote-teil-3-golfkueste-sieht-sich-als- ideales-ziel-fuer-deutsche-gaeste-240775 Luxury campaign with VF, Luxusinsider and Feinreisen As part of our B2C luxury campaign, Luxusinsider sent out the standalone Paradise Coast Spotlight newsletter on Feb 29. Please click here for the review. Paradise Coast has been allocated a series of 7 x Facebook activity posts on the German Paradise Coast Facebook Page (16,1k Followers). Overall reach for Feb 1-28 is 11,088 with an increase of + 116% compared to Jan. Please see sample screenshot below: Naples, Marco Island & Everglades has been allocated 6x Facebook post on our German B2B Paradise Coast Facebook Page (369 Followers). Please see following screenshot. 10.A.a Packet Pg. 262 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 30 EVENTS Florida Huddle, Feb 4-6 Annette Eckhardt, Senior Account Manager of DiaMonde attended Florida Huddle in Miami and joined the confirmed appointments for Paradise Coast together with Claudia Cianfero-Wood. f.r.e.e. Munich, Feb 19-22 Paradise Coast participated with brochure distribution though Visit USA Germany at Southern Germanys leading travel B2C show in Munich from Feb. 19-22. A total of 140,000 visitors attended the show which is a great result and visitation numbers recovered back to pre-Covid numbers. All our brochures were distributed during the 4 days of the show. ADDENDUM Clipping Report, February 2024 Expedia 2023 report & 2024 forecast 10.A.a Packet Pg. 263 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 31 PARADISE COAST SPORTS COMPLEX (PCSC) – STAFF REPORT Marissa Baker – Sports Complex Manager with Collier County Reporting Period: January (Financials) & February 1 – 29, 2024 Events PCSC General • United Soccer League (USL) Agreement approved at the January 9, 2024, BCC Meeting and the USL team will start play in March of 2025. • The month of February: Jazz on the Lawn, Superbowl Watch Party, Weston Cup, Winter Classic Lacrosse event and numerous local programming groups such as Collier County Public Schools, Seacrest, Naples United, Azzurri storm utilizing the facility Monday – Thursday! • Events in March: Legends Concert series, Adult Kickball Tournament, Trilogy Spring Training, Humane Society 5k, Columbia D1 Lacrosse Game, with Local Programming continuing to use the facility Monday – Thursday and weekends as available! PCSC January Financials 10.A.a Packet Pg. 264 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 32 PCSC Marketing Strategy - 2024 • Mix of paid marketing strategies and community involvement. • Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events. • Attendance at major sporting conventions to enhance our presence on a national scale and build a ‘waiting list’ of event organizers and develop prospects for the future diamond fields. • Creation of a “Sports Tourist” guide to Collier County featuring access to local attractions, beaches, and excursions. • Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as a stimulus revenue driver for the local business community. PCSC Maintenance The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground – Agreement with GWL that states the organization will match Collier County in up to $200,000 to build an amenity. • Shade – More shade is coming in phase 3 – field 9 with a pavilion structure covering the field. We have some projects that are in process • FPL Sports Lighting - Sand Volleyball courts in process • Facility Restrooms – Flooring - Restroom floors, paint is coming up; redo floors in restrooms to sealed concrete • Bird Management - Creating maintenance issues for the staff - Going to go through RFP process • Gate - Install cattle gate on N side of complex to help with traffic control during events and closing the facility in the evenings. • The Factory Flooring - Repair; current flooring is bubbling up due to heat and water exposure. • Beach Volleyball Netting - To request quotes using the small GC contract to install netting behind beach volleyball courts as balls going into the lake is becoming a problem now that the courts are being programmed often. 10.A.a Packet Pg. 265 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 33 10.A.a Packet Pg. 266 Attachment: April 2024 Staff Reports (28473 : Tourism Staff Reports) 04/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Doc ID: 28452 Item Summary: Next Meeting Date - May 21, 2024 Meeting Date: 04/16/2024 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 03/29/2024 12:32 PM Submitted by: Title: – Tourism Name: Jay Tusa 03/29/2024 12:32 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 03/29/2024 12:32 PM Tourism John Melleky Tourism Review Completed 03/29/2024 12:56 PM Tourism Sandra Rios Tourism Review Completed 03/29/2024 1:12 PM Office of Management and Budget Christopher Johnson OMB Completed 04/01/2024 9:55 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 04/01/2024 4:16 PM Tourism Jay Tusa Other Reviewer Completed 04/03/2024 1:35 PM Tourism Jennifer Leslie Tourism Director Review Skipped 04/01/2024 4:07 PM County Attorney's Office Colleen Greene Attorney Review Completed 04/03/2024 3:37 PM Tourist Development Council Paul Beirnes Meeting Pending 04/16/2024 9:00 AM 12.A Packet Pg. 267