TDC Agenda 02/20/2024COLLIER COUNTY
Tourist Development Council
AGENDA
February 20, 2024
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Rick LoCastro, Chair
Clark Hill, Vice-Chair
Councilor Jared Grifoni
Susan Becker
Amanda Cox
Nancy Kerns
Michael McComas
Edward (Ski) Olesky
Council Member Beth Petrunoff
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no co st to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
About the public meeting:
Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of
Naples City Council, and City of Marco Island City Council may be present and participate at the
meeting. The subject matter of this meeting may be an item for discussion and action at future
meetings of these Boards.
February 2024
Collier County Tourist Development Council Page 2 Printed 2/16/2024
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. January 16, 2024 TDC Meeting Minutes
5. Presentations
A. Executive Director Update
B. 2023 FBU National Championship Recap
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
1. Beach Park Facilities
2. Tourism Division
3. Recommendation to approve a work order with APTIM Environmental & Infrastructure,
Inc.; to provide professional engineering services for 2025-2026 Local Government Funding
Request under Contract No. 18-7432-CZ for time and material not to exceed $27,010,
authorize the Chairman to execute the work order, and make a finding that this item
promotes tourism (Fund 1105, Project No. 90065).
7. New Business
A. Coastal Zone Management
B. Recommendation to approve Tourism Development Tax Promotion funds to support the
upcoming March 2024 Sports Tourism Event, Trilogy Lacrosse, up to $10,000, and make a
finding that these expenditures promote tourism.
C. Recommendation to approve the Tourism Development Tax Promotion funds to support
the upcoming April 2024 Sports Tourism Event, Naples Spring Shootout, paying up to
$3,000 to Kickoff Soccer, and make a finding that these expenditures promote tourism.
February 2024
Collier County Tourist Development Council Page 3 Printed 2/16/2024
D. Recommendation to approve a one-year renewal of Agreement No. 22-7980 “Tourism
International Representation - Germany Market” with DiaMonde e.K. for Flat Annual
Fixed Price of $120,000 ($10,000 per month), and reimbursable expenses for travel,
registrations and miscellaneous for up to $60,000 totaling $180,000 annually and make a
finding that this action promotes tourism.
E. Recommendation to approve a one-year renewal of Agreement No. 22-7979 “Tourism
International Representation - UK and Ireland Market” with OMMAC Ltd., for Flat
Annual Fixed Price of $120,000 ($10,000 per month), and reimbursable expenses for travel,
registrations and miscellaneous for up to $80,000 totaling $200,000 annually and make a
finding that this action promotes tourism.
F. Recommendation to authorize expenditures to Visit Florida for membership fees and
destination marketing programs up to $150,000 from March 2024 through September 2025,
and to make a finding that these expenditures promote tourism.
G. Recommendation to authorize expenditures to JW Marriott Marco Island for tourism
promotional expenses up to $100,000 from March 1, 2024 to September 30, 2025 and to
make a finding that these expenditures promote tourism.
8. Old Business
Ten Minute Break
9. Marketing Partner Reports
A. Marketing Partner Reports
10. Tourism Staff Reports
A. Tourism Staff Reports
11. Council Member Discussion
12. Next Scheduled Meeting
A. Next Meeting Date - March 19, 2024
13. Adjournment
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 4.B.1
Doc ID: 27848
Item Summary: January 16, 2024 TDC Meeting Minutes
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/30/2024 12:24 PM
Submitted by:
Title: – Tourism
Name: John Melleky
01/30/2024 12:24 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/30/2024 12:25 PM
Office of Management and Budget Christopher Johnson OMB Completed 01/31/2024 8:56 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/05/2024 3:58 PM
Tourism Sandra Rios Tourism Review Completed 02/06/2024 3:27 PM
Tourism John Melleky Tourism Review Completed 02/06/2024 4:16 PM
County Attorney's Office Colleen Greene Attorney Review Completed 02/07/2024 11:07 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/14/2024 10:33 AM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 1:23 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
4.B.1
Packet Pg. 4
January 16, 2024
1
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Naples, Florida, January 16, 2024
LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the
County of Collier, having conducted business herein, met on this date at 9:00 a.m. in a
REGULAR SESSION at 3299 Tamiami Trail East, 3rd Floor, Naples, Florida, with the following
members present:
Commissioner Rick LoCastro, Chairman
Clark Hill, Vice Chairman
Jared Grifoni, Councilor
Susan Becker
Amanda Cox
Nancy Kerns
Edward (Ski) Olesky
Michael McComas
Beth Petrunoff, Councilwoman (excused absence)
ALSO PRESENT: Sandra Rios, CVB PR & Communications Manager
And Co-Interim Tourism Director
Buzzy Ford, Tourism
Colleen Greene, County Attorney Tourism
John Melleky, Co-Interim Tourism Director
Anyone who needs a verbatim record of the meeting may request a video recording from the
Collier County Communications & Customer Relations Department or view it online.
4.B.1.a
Packet Pg. 5 Attachment: 01-16-2024 TDC Minutes (27848 : January 16, 2024 TDC Meeting Minutes)
January 16, 2024
2
1. Call to Order: Sandra Rio called the meeting to order at 9:00 a.m.
2. Pledge of Allegiance: The Pledge of Allegiance was recited.
3. Roll Call: A quorum of eight was established by members present in the board room.
Comm. Rick LoCastro, in speaking with the other four Commissioners in January of 2023,
and it was agreed upon that we would juggle these committees around on a regular
basis.
Personal introductions were made by each board member.
4. Agenda and Minutes:
Motion to approve the agenda.
Nancy Kerns moved to approve the agenda as written; second by Ski Olesky.
The motion passed unanimously, 8-0.
Motion to approve the TDC December 18, 2023, meeting minutes.
Susan Becker moved to approve the minutes as written; second by Clark Hill.
The motion passed unanimously, 8-0.
5. Presentations
A. Executive Director Update (PowerPoint presentation provided)
Sandra Rios gave a brief snapshot of what has happened over the November and
December months.
December occupancy was down 9.1% and that was mostly due to the fact
that we have more inventory this year than the same time last year. Our
numbers are a little bit skewed year over year because of the hurricane.
We have 6.3% more inventory than last year at this time.
Our ADR continues to remain high – up 21% over last year.
Demand is softening – it’s down 3.4%. We are seeing fewer Florida
visitors and the market share in the Southeast, Northeast, Midwest and
West are down slightly. However, the increases in visitation from Canada
and Europe are up.
Revenue remains high, climbing 17% year after year.
In November, we welcomed 207,000 visitors, which is up 15% from 2022.
They booked 219,400 room nights, a decrease of 1.3% from 2022 due to
the lower inventory.
We registered 1,442,800 visitor days and that's an increase of 23% from
2022.
Spending came in at $226M with an overall economic impact of $313M –
a 7.4% increase from 2022.
4.B.1.a
Packet Pg. 6 Attachment: 01-16-2024 TDC Minutes (27848 : January 16, 2024 TDC Meeting Minutes)
January 16, 2024
3
Our 2024 marketing initiatives will focus on our emerging markets,
maintaining our engagement with our international markets and continuing
initiatives that drive visitation during our shoulder seasons.
Sports and sports tourism will play an increasingly more visible role as the
Paradise Sports Complex continues to ramp up and the United Soccer
League starts to formulate its team and marketing strategy and as
pickleball continues to bring regional and national attention.
Travelers plan to take more trips in 2024 but will be more price conscious.
Shoulder season travel is becoming more attractive due to flexible
working hours and travelers are craving authenticity.
Russian visits will become more popular.
Visitors want to engage in the history of environmental offerings.
The luxury travel market is seeing a record growth with sales of luxury
travel packages jumping 37% in 2023 compared to 2022 and we do
position ourselves as a luxury destination. The growth in this market is
56% higher than the same period in 2019.
Business travel continues to gain ground and should rebound back to pre-
pandemic levels by 2025. Thirty percent of all business trips are expected
to have a leisure component to them. And beyond selling extra room
nights, one of the greatest opportunities for hoteliers is the use of defacto
offices, as more people can work from anywhere they choose.
Nearly 40% of Europeans are likely to visit North America next year. We
certainly want to grab our fair share, if not more of that market. And
nearly 50% of Europeans will travel as couples, so that's important for us
to pay attention to in our marketing efforts.
As a reminder, 2024 is an election year, which historically means the
numbers will be down.
Our tax collection has been reduced by the expiration of the 1% surtax. So
total tax is now 11% rather than 12% and 5% bed tax and 6% sales.
6. Consent Agenda: None
7. New Business: None
8. Old Business: None
9. Marketing Partner Reports
A. Joseph St. Germain, President, Downs & St. Germain Research
(PowerPoint Presentation Provided)
We will go through a snapshot of visitor and metric data to give you a sense of how itis
collected. Highlights:
Visitation was up in large part because in November of 2022 not a lot of
people were visiting their second homes or business friends and family post
hurricane.
Direct spending is up significantly and most of the increase was in
restaurant and shopping spending. Recovery workers were still in the
4.B.1.a
Packet Pg. 7 Attachment: 01-16-2024 TDC Minutes (27848 : January 16, 2024 TDC Meeting Minutes)
January 16, 2024
4
market in November of last year and they have different spending patterns
than your typical leisure visitor.
Occupancy rate for November/December was down, fairly flat, even though
more units were available.
Hotel metrics alone, the increase occupancy was a little less but performed
a little bit better than Airbnb and vacation rentals.
In 2022 the occupancy rate was up for recovery reasons. There were less
units available and more recovery workers. Even with the pre-pandemic
levels in 2019 the occupancy rate was down. But we expect to see a lot of
travel in 2024, however maintaining the levels of 2022 and 2023 projects
to be difficult.
The bottom graph shows that the revenue per available room was barely
steady in 2021/2022. Years 2021/2022 were elevated for a variety of
reasons, most of which domestic travelers were in a travel rut, they
weren’t taking cruises, etc. Compared to 2019, there is a very significant
increase and that's a large indigenous increase in the average rate.
We see a big decrease year over year in visitors from Florida but will see a
bit more stability in future months. In 2023, the international visitor was
recovering; it was largely due to the Canadian visitor. November was the
first month where the European visitation exceeded the Canadian
visitation. They were coming from the UK, Europe, and Germany.
For January through November overall visitation was down 7%; visitor days
down 3%. But it was an increase in overall metrics compared to 2022.
Spending down 8%; economic impact down 14% -- so much different money
in the economy (COVID and other programs) and how the money was
moving around the US.
Calendar year to date metrics, pre-pandemic, last five years you see a similar
trend that we saw in November.
Visitation overall is down compared to 2021/2022 and pre-pandemic
numbers. Room nights are up.
Direct spending and economic impact compared to 2019 is all significant, but
the value per visitor has increased significantly over the years.
Overall visitation of this year to date, 2022 to 2023, we lost some ground in
Florida, the Southeast and Northeast, and the Midwest market share.
However, Canada and Europe and Central America are increasing. The
international visitors tend to spend a bit more money.
Reasons for visiting – vacation getaways; less recovery work; transportation
increased in percentage who flew to the area.
There was a small decrease in first time visitation. But we are starting to see
the heavy loyal visitor, a good base of folks who instead of being on vacation
are making this an annual tradition.
How did we do? You have a significantly higher percentage who will return
to the Naples area and a higher percentage will recommend the Naples area,
Paradise Coast and Collier County. They are getting better value for their
dollars.
Q & A:
Q. Susan Becker asked about not having the December report.
4.B.1.a
Packet Pg. 8 Attachment: 01-16-2024 TDC Minutes (27848 : January 16, 2024 TDC Meeting Minutes)
January 16, 2024
5
A. The December report, because of the timing of this meeting, was not yet
finished.
Q. Amanda Cox: How occupancy metrics are skewed by products that we
opened post hurricane, knowing that the Ritz Carlton and Naples Resorts
were two of our last destinations to reopen, any thoughts on year over year
2022 to 2023, what our actual ADR growth is versus just the room nights
that are coming online in luxury? Is there a way to isolate that? It would
be an interesting exercise once we do a full year. The ongoing
conversation with businesses in the area of hotels, restaurants, as we look
at that five-year trend you share with us from 2019 to 2023, would you be
able to provide us some figures on what I would call real ADR growth and
saying that I mean, I'm going with normalized for inflation. Is that
something we can look at in a future meeting?
A. We could compare growth year over year and compare it to the inflation
rate year over year. We would need to see inflation rates by industry. I
could find a general inflation rate and apply that. I will add this to our
annual report.
Q. Clark Hill: Interested in transportation methods – there’s a growth in
people that are flying into a destination – RSW is up by about 3%; Fort
Lauderdale is down; Miami is flat; Tampa is down. I wonder if that is
significant as far as market share and plugging those customers that are
visiting the East Coast over to the West Coast for a few days.
A. One of the things that we've noticed, in general and in talking to tour
operators in Europe, is that a lot of your international visitors are flying
into Fort Lauderdale, Miami, Orlando and Tampa. One good thing about
this type of study is why things happen. I think it's an important discussion
to have and to watch moving forward.
Q. Susan Becker: Interested in the visitor tracking, and at some point, using a
process about how the visitor tracking is conducted and to know if you
provide props or if you provide a list, or if the people you consult with
make up their own lists or provide their own funds because we've seen a
little bit of a variety. What we have found doesn't always coincide with
our personal or work experiences.
A. Most of our data is done via intercepting reviews, so we're at events and
brand hotels, beaches, downtown shopping areas and cultural and nature
events. Our goal is to get a representative set of visitors, so the sports
visitor is going to be different than the general leisure visitor, as well as
the business visitor. It's a very salient point. A lot of our data collection is
hampered by availability, so we want to be at every different type of place.
That's a constant work in progress. We will get a team together to get a list
of where the data is coming from, person to person, or electronic and what
that percentage is.
B. Cindy Murietta, Vice President of Integrated Media, Paradise Advertising
(PowerPoint Presentation Provided)
We just finished up the Fall campaign, which ended at the end of December.
4.B.1.a
Packet Pg. 9 Attachment: 01-16-2024 TDC Minutes (27848 : January 16, 2024 TDC Meeting Minutes)
January 16, 2024
6
The Always On campaign started in October and it goes through the whole year.
It is that performance media, things that we are going to be able to see the ROI
from – like Expedia, Kayak and Adora, also paid search and paid social and e-
mail marketing. These are like the bedrock of every tourism plan, and that is
happening in the background.
The Winter campaigns are going on in January and February. We have been in
Chicago for the last three years. We also try and find an opportunity market for
digital targeting. We see a lot of website visitation and the top ten markets in
bookings we identified last year were Hartford and New Haven. This year is
Cleveland. We feel there’s opportunity in Cleveland.
The first campaign, which launched last week is Chicago.
Ms. Murietta proceeds to explain the strategy, campaign overviews and the details in
each of the markets for the Winter campaign for both Chicago and Cleveland.
Ms. Murietta explains what is coming up at the end of February which are two
international campaigns – the UK and Germany. And then the Canada campaign for
Spring/Summer launches usually at the end of March or the beginning of April.
The swarm cars (usually 8 to 10) are impactful because of its two elements – all the
cars drive around/up and down the road and we tell them exactly when we went them
to do it and where. We usually pick a Saturday around noon to 2:00 p.m. in high foot
traffic of places.
The cost for the two campaigns is somewhere around $200,000 – Chicago being 60-
70% of that and Cleveland the rest of that amount.
Sandra Rios: Additionally, we are taking advantage of this campaign hosting a
meeting planner event at a pickleball court in Chicago on January 31 –there will be
30-35 meeting planners and local media from Chicago to help cover the event.
C. Mackenzie Comerer, Vice President Tampa, Lou Hammond Group
(PowerPoint Presentation Provided)
Ms. Comerer shared highlights and an overview of the services conducted this
December.
D. Enriqueta Balandra, Senior Project Manager, Miles Partnership
(PowerPoint Presentation Provided)
We help with the website, Paradise Coast.com.
Ms. Balandra gave an overview of the website’s performance.
E. Adrian Moses, General Manager, Paradise Court Sports Complex
(PowerPoint Presentation Provided)
The project we have been working on for the last 18 months, both behind the
scenes and. somewhat public, and thank you Commissioner for announcing our
first professional sports franchising in Collier County tomorrow.
Mr. Moses gave a recap of the financials, the challenges/transitions for some of
the events, vendor equity, how many people are using the facility, the uses of the
facility in many ways, and the impact of the economic and health of the
community.
4.B.1.a
Packet Pg. 10 Attachment: 01-16-2024 TDC Minutes (27848 : January 16, 2024 TDC Meeting Minutes)
January 16, 2024
7
January 27, around 2:00 p.m., is an opportunity to announce the team to the
community.
10. Tourism Staff Report:
Sandra Rios: The Museum presentation is included in your packet. Amanda was not
available today.
Susan Becker: February 4, benefit for the baggage car at the Collier County Museum and
includes a jazz performance. Starts at 4:00 p.m. and the ticket price is $100.
11. Council Member Discussion:
The Everglades Seafood Festival is February 2-4. There is no charge to get in but
they do ask for a donation. Lonestar Band will perform on Friday night.
January 20, Marco Island, Island Rocks concert at the Veterans Community Park
which is a new facility. Start time is around 4:00 p.m. to 9:00 p.m.
The Everglades Visitor Center is open every day. It’s a volunteer run center so I am
not sure of the times.
January 21, Sunday, on 3rd Street is the Pet Parade at noon but the events begin in the
morning.
We have eight candidates for the director position. Most of those interviews have
been scheduled for the 18th.
The minutes from the last meeting has Commissioner McDaniel’s name on it for
signing.
Commissioner Rick LoCastro:
A r enewed focus by all the commissioners, we are not here as elected officials or even people
that serve on committees to amass money and collect money, we are here to manage it properly.
Conservation Collier, we have $16M in the bank over two years and only spent $5M and that's
not proper management. People who voted for it expected that the money they were contributing
to that program was being utilized. A lot of money flows through here and a lot of exciting ways
that it is being spent and being appropriated but the conversation we had with Paul when it came
to grants and how much money comes out of this organization, all these amazing organizations
in town that trim the trees and bring more business here, but it also provides an amazing service
for our citizens, for visitors, whether it’s a museum, the gallery, or a music event. We just want to
make sure that the folks that are getting that money have earned it, and in their mind, they're
working just as hard as we are, as you all are, and other ways to either wean themselves off the
tourism dollars so that maybe they can find a little bit more balance. And if they can't and we’re
really the only thing keeping them afloat, well then just prove to us why it's impossible for you to
get the funds elsewhere. We're not trying to squeeze anybody out from getting any kind of
funding through a funding source. What we want to do is make sure that we're not wasting
money, because if we can save some money here and there, we have some responsible
organizations that say, you’re always giving me $10,000 when I ask for more. If you ask honestly
if we didn’t give you the money tomorrow, would you go out of business. Absolutely not -- this
is the above and beyond, the extra; we’ve been getting other funding from three or four different
sources. So, the $10,000 has never decreased. One of the things we want to explain to them is we
are not trying to be the Grinch and squeeze them for the money.
4.B.1.a
Packet Pg. 11 Attachment: 01-16-2024 TDC Minutes (27848 : January 16, 2024 TDC Meeting Minutes)
January 16, 2024
8
There are so many new things that might be coming to the forefront that can benefit from the
reallocation of money. So I am trying to put money in our back pocket. It's not about saving the
money, it's about managing it properly and finding some of those organizations out there that
maybe haven't benefited at all, maybe they don't know the grant process, maybe have gotten a
small amount every year, but their programs have grown. We might invest a little bit more in
something that has a bigger bang for our buck.
We want to make sure that there's accountability and that we're not wasting an opportunity to
create funds for other things that may be growing more, but they've been at the end of the line.
When we catch a spear or somebody throws a rock and says, why are you throwing money at this
one? They get millions of dollars from investors. Part of the reason why we write maybe a small
check is that we want to be vested as the County, we want to show that we’re part of the event,
the organization, show that we are part of the list of investors. We want to make sure that we’re
able to explain that and justify what we’re doing with the TDC dollars. Keep our radar on for
some of these small things that might pop up that could be bigger things down the road.
The application that folks use to apply for grants, it looks like we're expecting more on it. The
application will be much more intense, even if it's an organization that has worked with us for the
last ten years.
12. Next Scheduled Meeting: February 20, 2024
13. Adjournment: Meeting adjourned at 11:05 a.m.
There being no further business for the good of the County, the meeting was adjourned by order of
the chairman at 11:05 a.m.
COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL
_________________________________
Commissioner Rick LoCastro, Chairman
These minutes were approved by the Chairman on _________________, (choose one) as
presented, _______ or as amended ___________.
4.B.1.a
Packet Pg. 12 Attachment: 01-16-2024 TDC Minutes (27848 : January 16, 2024 TDC Meeting Minutes)
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 5.B
Doc ID: 27785
Item Summary: 2023 FBU National Championship Recap
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/29/2024 1:55 PM
Submitted by:
Title: – Tourism
Name: John Melleky
01/29/2024 1:55 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 02/06/2024 9:23 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/06/2024 9:28 AM
Office of Management and Budget Christopher Johnson OMB Completed 02/08/2024 10:44 AM
Tourism John Melleky Tourism Review Completed 02/08/2024 3:32 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
02/08/2024 5:23 PM
Tourism Sandra Rios Tourism Review Completed 02/12/2024 12:14 PM
County Attorney's Office Colleen Greene Attorney Review Completed 02/12/2024 4:13 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/14/2024 10:31 AM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 1:22 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
5.B
Packet Pg. 13
2023 FBUNC RECAP
5.B.a
Packet Pg. 14 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
SLIDE 3: EVENT SUMMARY
SLIDE 4: DIGITAL INTEGRATION & EMAIL BLAST
SLIDE 5-6: FLYERS & GRAPHICS
SLIDE 7: DRAW SHOW & TEAM PACKETS
SLIDE 8: SOCIAL MEDIA
SLIDE 9: LIVE STREAMING
SLIDE 10: ALL-AMERICAN BOWL ON NBC
SLIDE 11: LODGING
SLIDE 12-14: SURVEY & RESULTS
TABLE OF CONTENTS 5.B.a
Packet Pg. 15 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
EVENT SUMMARY
The 2023 FBU National Championship was held in multiple states across the country, culminating in Naples, FL for Championship Week. The FBUNC
continues to expand as over 140 Teams participated in 2023, with 48 teams visiting the Paradise Coast of Naples, FL this past December. As the tournament
continues to grow, FBU’s economic and social impact on Collier County strengthens. Below you’ll find a key highlights from this year’s tournament:
➢With over 4,500 student-athletes participating, over 7,000 people descended upon Naples, FL this past December for the 2023 FBUNC
➢Apex Events, our housing partner, reported nearly 3,000 room nights were booked, with an estimated $800K in revenue from the 2023 FBUNC
➢The Top 65 Freshman in the country participated in the FBU Freshman All-American Bowl powered by Adidas – which has garnered over 25K
views on YouTube & PrepSpin and over 20 MILLION impressions/views across FBU’s social media platforms
➢400+ student-athletes in the 2027, 2028, 2029 and 2030 grad classes attended the FBU Futures Showcase on Monday, December 18 th at the
Paradise Coast Sports Complex, participating in a 1-day combine and competing for invitations to the 2025 National Combine, 2025 UA Next 8th
Grade Game and 2024 FBU Freshman All-American Bowl
➢Five (5) student-athletes received invites to the 2025 National Combine at the Alamo Dome in San Antonio, TX – which is known as the
#1 underclassmen combine in the world
➢Over 70 MILLION social media impressions and views were caught during the 2023 FBUNC across our different social media platforms
5.B.a
Packet Pg. 16 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
DIGITAL INTEGRATION & EMAIL BLASTS
Digital Integration
•FBUNC Web Page
•FBU Futures Showcase & Freshman Bowl Web Page
•Logos/pages include link to Paradise Coast Website
Email Blasts
•150+ Email Blasts mentioning “Paradise Coast” and
#PathToNaples to promote the 2023 FBU National
Championship
5.B.a
Packet Pg. 17 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
FLYERS & GRAPHICS
Integrated the Paradise Coast logo and/or mention of the #PathToNaples in multiple
promotional graphics leading up to the 2023 FBUNC
5.B.a
Packet Pg. 18 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
FLYERS & GRAPHICS
Inserted the Paradise Coast logo and/or mention of the #PathToNaples in our tryout flyers,
bracket graphics and regional round matchup graphics during the 2023 FBUNC
5.B.a
Packet Pg. 19 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
DRAW SHOW & TEAM PACKETS
Strong Brand Integration for the CVB within the promotion & execution of the 2023 FBUNC
Draw Show and Championship Week Team Packets
CLICK TO WATCH
5.B.a
Packet Pg. 20 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
SOCIAL MEDIA
Team SWFL 7th & 8th Grade both advanced to
Championship Week after winning regional round!
Derrick Baker & Nino
Joseph represented
Naples, FL in the
2023 FBU Freshman
All-American Bowl
5.B.a
Packet Pg. 21 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
LIVE STREAMING
FBU FRESHMAN BOWL
6TH GRADE CHAMPIONSHIP 8TH GRADE CHAMPIONSHIP
7TH GRADE CHAMPIONSHIP
WATCH NBC2 SEGMENT
5.B.a
Packet Pg. 22 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
ALL-AMERICAN BOWL ON NBC
➢Two (2) Commercials during the All-American Bowl on NBC on 1/6/24
➢ Naples, FL native, Kensley Faustin, participated in the 2024 All -American Bowl on NBC
5.B.a
Packet Pg. 23 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
LODGING
FBU Hotel
45%
Non-FBU Hotel
25%
Air BNB
25%
Family & Friends
5%
Where Did You Stay During Time in
Naples, FL for Championship Week?
FBU Hotel Non-FBU Hotel Air BNB Family & Friends
5 Days or Less
37%
6 Days
41%
7 Days or More
22%
How long did you stay in Naples, FL for
Championship Week?
5 Days or Less 6 Days 7 Days or More
Hotel Name Hotel Revenue Number of
Reservations
Total Number
of Room Nights
Best Western Naples Inn & Suites 16,299.36$ 14 77
Comfort Inn Naples East I-75 33,035.31$ 42 231
Courtyard Naples 2,409.00$ 2 11
Fairfield Inn & Suites Naples 11,459.01$ 12 67
Gulfcoast Inn Naples 21,175.00$ 22 121
Hampton Inn & Suites Fort Myers-Estero 10,584.00$ 10 56
Hampton Inn Bonita Springs Naples North 14,006.00$ 17 94
Hampton Inn Naples Central 9,506.00$ 9 49
Hilton Naples 63,450.00$ 49 270
Holiday Inn Express & Suites Naples North Bonita Springs 8,687.62$ 11 61
Holiday Inn Express Naples South - I-75 21,336.00$ 23 127
Homewood Suites By Hilton Bonita Springs 10,728.00$ 13 72
Hyatt House Naples/5th Avenue 82,852.00$ 56 308
Innovation Hotel 10,450.00$ 9 50
Naples Grande Beach Resort 260,007.71$ 171 941
Red Roof Plus & Suites 6,351.00$ 6 29
Residence Inn Naples 7,696.59$ 6 33
SpringHill Suites Naples 9,845.00$ 10 55
Staybridge Suites Naples-Marco Island 9,552.00$ 8 48
The Ritz Carlton Naples, Tiburon 4,304.00$ 3 16
The Ritz Carlton, Naples 17,108.00$ 9 52
TownPlace Suites by Marriott Fort Myers Estero 2,079.00$ 2 11
Totals 632,920.60$ 504 2779
714
3493
798,354.40$ Est. Additional Revenue + Total Revenue
FBU National Championship &
Freshman All American Bowl
Estimated 25% of event attendees stayed outside of FBU Hotel room block
at other Collier County based hotels due to rates & availbility
Est. Additional Room Nights
Est. Additional Nights + Reserved Nights
Hotel Name Hotel Revenue Number of
Reservations
Total Number
of Room Nights
Best Western Naples Inn & Suites 16,299.36$ 14 77
Comfort Inn Naples East I-75 33,035.31$ 42 231
Courtyard Naples 2,409.00$ 2 11
Fairfield Inn & Suites Naples 11,459.01$ 12 67
Gulfcoast Inn Naples 21,175.00$ 22 121
Hampton Inn & Suites Fort Myers-Estero 10,584.00$ 10 56
Hampton Inn Bonita Springs Naples North 14,006.00$ 17 94
Hampton Inn Naples Central 9,506.00$ 9 49
Hilton Naples 63,450.00$ 49 270
Holiday Inn Express & Suites Naples North Bonita Springs 8,687.62$ 11 61
Holiday Inn Express Naples South - I-75 21,336.00$ 23 127
Homewood Suites By Hilton Bonita Springs 10,728.00$ 13 72
Hyatt House Naples/5th Avenue 82,852.00$ 56 308
Innovation Hotel 10,450.00$ 9 50
Naples Grande Beach Resort 260,007.71$ 171 941
Red Roof Plus & Suites 6,351.00$ 6 29
Residence Inn Naples 7,696.59$ 6 33
SpringHill Suites Naples 9,845.00$ 10 55
Staybridge Suites Naples-Marco Island 9,552.00$ 8 48
The Ritz Carlton Naples, Tiburon 4,304.00$ 3 16
The Ritz Carlton, Naples 17,108.00$ 9 52
TownPlace Suites by Marriott Fort Myers Estero 2,079.00$ 2 11
Totals 632,920.60$ 504 2779
714
3493
798,354.40$ Est. Additional Revenue + Total Revenue
FBU National Championship &
Freshman All American Bowl
Estimated 25% of event attendees stayed outside of FBU Hotel room block
at other Collier County based hotels due to rates & availbility
Est. Additional Room Nights
Est. Additional Nights + Reserved Nights
National Hockey Festival (11/27-11/29)
and NXT Lacrosse Circuit (12/28-12/30)
brought in an additional 1248
Reservations, 3873 Room Nights and
$800K in Revenue
FBU + NHF + NXT Results
1,877 Reservations
7,366 Room Nights
1.6M Revenue
5.B.a
Packet Pg. 24 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
SURVEY & RESULTS
68%
Participated in
Extracurricular
Activity
82%
Visited Local
Restaurant
86%
Likely To Visit
Naples Again
TOP 3 ACTIVITIES
1.) The Beach
2.) Bowling / Mini Golf
3.) Shopping
5.B.a
Packet Pg. 25 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
SURVEY & RESULTS
Poor
6%
Below Average
17%
Average
42%
Above Average
19%
Exceptional
16%
How would you rate the available F&B
options at the PCSC?
Poor Below Average Average
Above Average Exceptional
Not Likely
17%
Likely
46%
Very Likely
37%
How likely are you to attend another event at
the PCSC?
Not Likely Likely Very Likely
Poor
1%
Below Average
1%
Average
20%
Above Average
31%
Exceptional
47%
How would you rate the field conditions
at the PCSC?
Poor Below Average Average
Above Average Exceptional
Below Average
2%Average
18%
Above Average
37%
Exceptional
43%
How would you rate the cleanliness of
the PCSC?
Below Average Average Above Average Exceptional
5.B.a
Packet Pg. 26 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
SURVEY & RESULTS
Poor
3%Below Average
9%
Average
23%
Above Average
34%
Exceptional
31%
How would you rate the accessibility
and findability of the PCSC?
Poor Below Average Average
Above Average Exceptional
Poor
2%Below Average
7%
Average
30%
Above Average
32%
Exceptional
29%
How would you rate the security stationed
throughout the Complex during the event?
Poor Below Average Average
Above Average Exceptional
Poor
8%Below Average
6%
Average
24%
Above Average
33%
Exceptional
29%
How would you rate the easiness to
enter & exit the PCSC?
Poor Below Average Average
Above Average Exceptional
Below Average
4%
Average
27%
Above Average
35%
Exceptional
34%
How would you rate the available
parking at the PCSC?
Below Average Average Above Average Exceptional
5.B.a
Packet Pg. 27 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
2023 FBUNC RECAP
5.B.a
Packet Pg. 28 Attachment: 2023 FBU National Championship Official Recap (27785 : 2023 FBU National
02/20/2024
EXECUTIVE SUMMARY
Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc., to provide
professional engineering services for 2025-2026 Local Government Funding Request under Contract No. 18-
7432-CZ for time and material not to exceed $27,010, authorize the Chairman to execute the work order,
and make a finding that this item promotes tourism (Fund 1105, Project No. 90065).
OBJECTIVE: To move forward with preparation of the 2025-2026 Local Government Funding Request (LGFR)
for Collier County’s shore protection projects.
CONSIDERATIONS: APTIM Environmental & Infrastructure, Inc., will assist the County with Preparation of
the 2025-2026 LGFR for Collier County’s shore protection projects; South Marco Island and Collier County Beach
Renourishment projects, and the County’s inlet projects: Wiggins Pass and Doctors Pass. APTIM will evaluate all
the elements of the coastal projects as they apply to the Florida Admin. Code and the LGFR application and
guidance documents will be evaluated in order to increase Florida Department of Environmental Protection (FDEP)
ranking and cost-sharing opportunities where applicable. Additionally, APTIM will update the application
response to account for the modification of the LGFR based on the latest rating guidelines, rules, and current
project cost information. Once APTIM has completed a draft of the LGFR application, they will provide it to
Collier County for review and comment prior to submittal to FDEP.
FDEP will review the application and may request additional information (RAI). APTIM will respond to FDEP’s
RAI and provide additional information to the FDEP on behalf of Collier County as needed. FDEP then reviews
the applications in detail and provides initial project rankings and initial project assessments. Collier County will
then have the opportunity to respond to the initial project assessment. APTIM will then perform a review of the
initial project assessment on behalf of Collier County and, if warranted, provide the County with a draft letter to the
FDEP identifying the area within the application that may provide additional points to the County. The County will
issue a Work Order under Contract No. 18-7432-CZ, which was approved by the BCC on March 10, 2020, item
16.E.4.
This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan.
FISCAL IMPACT: Funding for the proposed work order, in the amount of $27,010, is available in the Tourist
Development Tax Fund (1105), Project No. 90065, FDEP LGFR Analysis. The source of funding is Tourist
Development Tax. Funding for this work order will not be requested for reimbursement from any grantor agency.
GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management
Element of the County’s Growth Management Plan.
ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory
Committee (CAC) on January 11, 2024 with a unanimous vote (8-0), and will be presented to the Tourist
Development Council (TDC) on February 20, 2024.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To approve a work order with APTIM Environmental & Infrastructure, Inc.; to provide
professional engineering services for 2025-2026 Local Government Funding Request under Contract No. 18-7432-
CZ for time and material not to exceed $27,010, authorize the Chairman to execute the work order, and make a
finding that this item promotes tourism (Fund 1105, Project No. 90065).
Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program
Management Division
6.3
Packet Pg. 29
02/20/2024
ATTACHMENT(S)
1. 2023 11.06 - WO - 2025-2026 LGFR (PDF)
6.3
Packet Pg. 30
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 6.3
Doc ID: 27728
Item Summary: Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc.; to
provide professional engineering services for 2025-2026 Local Government Funding Request under Contract No.
18-7432-CZ for time and material not to exceed $27,010, authorize the Chairman to execute the work order, and
make a finding that this item promotes tourism (Fund 1105, Project No. 90065).
Meeting Date: 02/20/2024
Prepared by:
Title: – Capital Project Planning, Impact Fees, and Program Management
Name: Raquel Ovares
01/12/2024 2:38 PM
Submitted by:
Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program
Management
Name: Beth Johnssen
01/12/2024 2:38 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 02/01/2024 11:54 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/06/2024 10:52 AM
Tourism John Melleky Tourism Review Completed 02/06/2024 4:15 PM
Office of Management and Budget Christopher Johnson OMB Completed 02/08/2024 10:48 AM
Tourism Sandra Rios Tourism Review Completed 02/12/2024 12:16 PM
County Attorney's Office Colleen Greene Attorney Review Completed 02/12/2024 3:36 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/14/2024 1:32 PM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 1:24 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
6.3
Packet Pg. 31
AhmadJay Digitally signed by AhmadJay
Date: 2023.12.29 09:31:13 -05'00'
6.3.a
Packet Pg. 32 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
6.3.a
Packet Pg. 33 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
6.3.a
Packet Pg. 34 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
APTIM
6401 Congress Avenue, Suite 140
Boca Raton, FL 33487
Tel: +1 561 391 8102
www.aptim.com
October 26, 2023
Revised December 14, 2023
Andy Miller
Collier County Coastal Zone Management
2685 S. Horseshoe Drive
Naples, FL 34104
Re: 2025-2026 Local Government Funding Request (LGFR) Preparation
Collier County, Contract No. 18-7432-CZ
Dear Andy:
This letter is in response to Collier County’s (County) request for a proposal for support service from
Aptim Environmental & Infrastructure, LLC (APTIM). The services will include funding and technical
support to assist the County with submittal of the 2025-2026 Local Government Funding Requests
(LGFR) for Collier County’s: South Marco Island Beach Renourishment Project, North County Beach
Renourishment Program including Doctors Pass, and the County’s inlet project at Wiggins Pass.
Included as Exhibits are: Scope of Work (Exhibit A), Estimated Fee Proposal (Exhibit B), and Rates
Schedule (Exhibit C). APTIM proposes to provide these services on a time and materials basis not-to-
exceed $27,010 under the terms and conditions of the existing Contract No. 18-7432-CZ dated March
10, 2020, and as amended May 7, 2020. Barring any unforeseen circumstances, all work will be
completed within 210 days of receiving the Notice to Proceed.
Sincerely,
Nicole S. Sharp, P.E.
Coastal Market Lead
Aptim Environmental & Infrastructure, LLC
________________________________
Client Authorized Signature
________________________________
Name
________________________________
Title
cc: Steve Keehn, P.E., APTIM
Erica Carr-Betts, APTIM
6.3.a
Packet Pg. 35 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
Exhibit A
Scope of Work
6.3.a
Packet Pg. 36 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
2025-2026 Local Government Funding Requests (LGFR)
Collier County, Florida
Scope of Work
Introduction
To distribute state funds for shore protection and inlet management projects, the Florida Department of
Environmental Protection (FDEP) requests that local sponsors submit an annual Local Government
Funding Request (LGFR) for their projects. This scope of work details the tasks required to assist the
County with preparing and submitting the 2025-2026 LGFRs to the FDEP and responding to both the
FDEP’s Application Review and Project Assessment for Collier County’s South Marco and North County
Beach Renourishment projects, and inlet maintenance projects at Doctors Pass, and Wiggins Pass. Once
a draft of the LGFR applications have been completed, a copy will be provided to Collier County for review
and comment prior to Collier County submittal to the FDEP.
Following application submission, the FDEP will review the application in detail and provide initial project
rankings and initial project assessments. APTIM will perform a review of the initial project assessment on
behalf of Collier County and, if warranted, provide the County with a draft letter to the FDEP identifying
the areas within the applications that may provide additional points to the County.
1. South Marco Beach LGFR Application
APTIM will assist the County with preparation of the 2025-2026 LGFR for Collier County’s South Marco
Island Renourishment Project. Building upon past LGFR applications, APTIM will update the application
response to account for updates to the project. All the elements of the projects as they apply to the 62B-
36 Rule and the LGFR application and guidance document will be evaluated to optimize FDEP ranking
and cost sharing opportunities where practical.Additionally, maps will be updated and the FDEP’s
application response will be reviewed and, if required, a response to the draft assessment will be
completed.
2. North County Beaches & Doctors Pass LGFR Application
APTIM will assist the County with preparation of the 2025-2026 LGFR for Collier County’s North County
beaches (Vanderbilt, Park Shore, and Naples Beach) and Doctors Pass projects. Building upon past
LGFR applications, APTIM will update the application response to account for current project status and
cost information. All the elements of the projects as they apply to the 62B-36 Rule and the LGFR
application and guidance, document will be evaluated to optimize FDEP ranking and cost sharing
opportunities where practical.Additionally, maps will be updated and the FDEP’s application response
will be reviewed and, if required, a response to the draft assessment will be completed.
3. Wiggins Pass LGFR Application
APTIM will assist the County with preparation of the 2025-2026 LGFR for Collier County’s Wiggins Pass
inlet maintenance project. All the elements of the project as they apply to the 62B-36 Rule, LGFR
application, and guidance document will be evaluated to increase FDEP ranking and cost sharing
opportunities where practical. Additionally, maps will be updated and the FDEP’s application response
will be reviewed and, if required, a response to the draft assessment will be completed.
6.3.a
Packet Pg. 37 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
Exhibit B
Estimated Fee Proposal
6.3.a
Packet Pg. 38 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
ESTIMATED FEE PROPOSAL FOR
2025-2026 LOCAL GOVERNMENT FUNDING REQUEST (LGFR) PREPARATION
COLLIER COUNTY, Contract No. 18-7432-CZ
October 24, 2023
PREPARED BY:
Aptim Environmental & Infrastructure, LLC
6.3.a
Packet Pg. 39 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
(Hours) (Hours) (Hours) (Hours) (Hours)1 South Marco Beach LGFR Application$8,614.008 241010 42 North County Beaches & Doctors Pass LGFR Application$9,782.008 281014 43 Wiggins Pass LGFR Application$8,614.008 241010 4Total Hours = 24 76 30 34 12Rate = $203 $177 $130 $115 $73Cost = $4,872 $13,452 $3,900 $3,910 $876TOTAL$27,010.00ESTIMATED FEE PROPOSAL FOR2025-2026 LOCAL GOVERNMENT FUNDING REQUEST (LGFR) PREPARATIONCOLLIER COUNTY, Contract No. 18-7432-CZOctober 24, 2023Task ItemCostSenior Project ManagerSenior EngineerGIS SpecialistClerical/ AdministrativeEngineer\\APTIM\Locations\fl\Boca Raton\Apps\Marketing\_Proposals\Florida Counties\Collier\2024\631035162 - LGFR 2025-2026\Exhibit B - Collier LGFR 2025-26 - Fee Proposal.xlsx6.3.a
Packet Pg. 40 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
Exhibit C
Rate Schedule
6.3.a
Packet Pg. 41 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
6.3.a
Packet Pg. 42 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
6.3.a
Packet Pg. 43 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
6.3.a
Packet Pg. 44 Attachment: 2023 11.06 - WO - 2025-2026 LGFR (27728 : Recommendation to approve a Work Order with Aptim Environmental & Infrastructure,
02/20/2024
EXECUTIVE SUMMARY
Recommendation to approve Tourism Development Tax Promotion funds to support the upcoming March
2024 Sports Tourism Event, Trilogy Lacrosse, up to $10,000, and make a finding that these expenditures
promote tourism.
OBJECTIVE: To support the hosting cost for the Trilogy Lacrosse sporting event in March 2024, based upon the
estimated additional room nights (700) that will support our goal attracting participants and spectators to Collier
County through Sports Tourism.
CONSIDERATIONS: Trilogy Lacrosse, established in 2005, is a national company that has trained numerous
student-athletes, sending them to prestigious colleges. The Trilogy Spring Break Training program offers a
distinctive experience for high school teams nationwide, pre paring them for the lacrosse season. The event,
catering to high school-aged teams from various locations, continues to expand, potentially reaching the scale of
the Paradise Coast Sports Complex.
The Trilogy Lacrosse Spring Training is scheduled to take p lace March 10 - 29, this year. This year marks the
third year that the event has been hosted in Collier County. The organizer moved the entire event to Collier
County in 2023 after the prior year's success. Before the event's full relocation to Collier Cou nty, the event had
been hosted in Arizona.
This year the organizer projects to attract eight to twelve (8 -12) teams per week, roughly 720 out-of-area
participants, and approximately 1,800 room nights. Compared to 2023 the event has increased by approximat ely
nine (9) teams and 700 room nights. The event is expected to utilize the Paradise Coast Sports Complex and North
Collier Regional Park. Currently, Trilogy is the single largest revenue-driving event hosted at the Paradise Coast
Sports Complex. The event is anticipated to bring in approximately $240,000 in revenue compared to the
$153,562.56 generated by the 2023 event, an increase of revenue to the complex of approximately $86,000.
The Event Impact Calculator by Destinations International is an industry standard used by 300+ destination
organizations to gauge the economic impact of meetings and events. It calculates net new money in a community.
Updated yearly, it relies on ten data sources, offering a comprehensive industry benchmark. Based on Destinat ions
International Event Impact Calculator, direct spending is estimated at $1,656,679 with a total impact of $2,310,134.
For the March 2024 event, the Trilogy Lacrosse organizer requested $39,000 in funding for facility rental for the
event. For the 2023 event, the Board approved up to $12,000 in funding, which was paid in full for the event. Staff
utilizes the Board approved Athletic Event & Tournament Application (attached) to determine the appropriate
amount of funding. The funding amount is based on a sports tourism industry standard maximum acquisition cost
of fifteen dollars ($15) per room night. Staff is recommending funding up to $10,000 for the facility rental for the
event.
Direct Impact $1,656,679
Total Impact $2,310, 134
TDT Revenue $38,119
Room Nights 1,800
Acquisition Cost Capped at $10,000
Based on Board direction to fully evaluate events and to consider a weaning process for recurring events, Staff
recommends a decrease in funding as this is a recurring event. Staff will continue t o enhance the funding award
process and the evaluation of recurring funding requests moving forward.
The allocation of sport sponsorship dollars serves as a tool in attracting, retaining, and cultivating partnerships with
event organizers, contributing to the sustained growth and success of the destination's
sports tourism sector. Financial incentives help offset the costs associated with organizing large-scale events, such
as venue rentals, logistics, and marketing expenses, positioning Collier County as a premier location with in this
7.B
Packet Pg. 45
02/20/2024
highly competitive sector. By investing in the growth of sports events, the CVB attracts participants, spectators, and
media attention that enhance the overall economic impact and visibility of a destination.
Sports Tourism events, supported in part by Tourist Development Tax (TDT) funds, are used to promote future
overnight visitation to the destination. The objective is to secure events that have a history of attracting overnight
visitors who utilize hotels and lodging in Collier County over multiple days, throughout the duration of an event.
Funding for sports events is subject to TDC recommendation and Board approval
FISCAL IMPACT: Funding up to $10,000 for this agreement is available within the FY 2024 Tourism budget
allocation for the support of sports events within TDC Promotion Fund (1101). The FY 2024 available remaining
funding for sports sponsorship for minor events, such as, smaller sporting events is $55,500.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive
Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: Approval of Tourism Development Tax Promotion funding to support the upc oming
March 2024 Sports Tourism Event up to $10,000 and make a finding that these expenditures promote tourism.
Prepared by: Marissa Baker, Sports Complex Manager, Tourism
ATTACHMENT(S): March 2024 Application (PDF); Trilogy Economic Impact Report
ATTACHMENT(S)
1. 2024 Trilogy Lax Funding Event Application_NCRP (PDF)
2. Trilogy Lacrosse - Economic Impact (PDF)
7.B
Packet Pg. 46
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.B
Doc ID: 27663
Item Summary: Recommendation to approve Tourism Development Tax Promotion funds to support the
upcoming March 2024 Sports Tourism Event, Trilogy Lacrosse, up to $10,000, and make a finding that these
expenditures promote tourism.
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/05/2024 3:14 PM
Submitted by:
Title: – Tourism
Name: John Melleky
01/05/2024 3:14 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/05/2024 3:15 PM
Tourism John Melleky Tourism Review Completed 01/08/2024 2:39 PM
Office of Management and Budget Christopher Johnson OMB Completed 01/10/2024 3:15 PM
Tourism Sandra Rios Tourism Review Completed 01/10/2024 3:45 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
01/11/2024 2:19 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/12/2024 3:25 PM
County Attorney's Office Colleen Greene Attorney Review Completed 02/13/2024 11:51 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/15/2024 8:34 AM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 1:22 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
7.B
Packet Pg. 47
Page 1 of 12
Athletic Event & Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name:
Organization Address:
City: State: Zip:
Organization Phone:
Organization Website:
Organization Email: ______________________________________________________________________
Non-Profit Tax ID No.:
Federal Tax ID No.:
Event Director Full Name: _________________________________________ D.O.B.:
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety,
altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility
protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been
mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse
with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility
etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email:
Event Director Cell Phone:
Event Director Home/Business Address:
City: State: Zip:
Event Name:
Sport(s):
Dates requested for event:
Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in
and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please
note, load-in days may require additional facility rental fees.) Yes _______ No_______
7.B.a
Packet Pg. 48 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 2 of 12
Vendors
Will you be securing any vendors at this event? YES ________ NO ______
Please list the name of the vendor(s), dates, times, and dimensions of set-up.
*Please note, a fee may be required for vendors to utilize venue space during the event.
1.Vendors are required to supply their own power.
2.Vendors are required to be fully set-up at least (1) hour prior to competition.
3.No outside food and/or beverage vendors are allowed at Collier County Parks &
Recreation as there is an exclusive concessionaire on-site.
4.All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Facility(s) Type Requesting:
(Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9
Soccer Field)
(1)
(2)
(3)
(4)
Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please
note, a cost may be associated with these requests at the expense of the event organizer, unless
agreed upon in writing and excused as an expense by the CVB.
Will you require food any on-site concessions?
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
Estimated # of Spectators per day of event:
Estimated # of Teams:
7.B.a
Packet Pg. 49 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 3 of 12
If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Name & Cell Phone (1):
Site Location:
Site Director Name & Cell Phone (2):
Site Location:
Site Director Name & Cell Phone (3):
Site Location:
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. The event organizer is subject to a late fee if this documentation is received after (15) business
days. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier
County Board of County Commissioners is an additional insured”. This coverage must remain in
effect for the entirety of the event including the following coverages:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000)
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
(Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has
not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the
deposit towards the event balance, provided the facilities utilized for the event are returned in the same
condition as prior to the event. Should any damages or monetary obligations be incurred by the facility
(i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and
Recreation.
(Please, initial to verify your compliance with the Facility Rental Deposit Policy)
7.B.a
Packet Pg. 50 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 4 of 12
Event Cancellation Policy
Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full
refund will be issued. All event cancellations must be in writing and sent to :ĂŵĞƐ
,ĂŶƌĂŚĂŶ at :ĂŵĞƐ͘,ĂŶƌĂŚĂŶΛĐŽůůŝĞƌĐŽƵŶƚLJĨů͘ŐŽǀ
In the event the reservation is canceled less than 90 days prior to the first requested date of reservation,
a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 45 days prior to the first requested date of reservation,
a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 15 days prior to the first requested date of reservation,
a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not
be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor
and/or weather does not allow for the event to begin, rental fees and expenses associated with the date
of cancellation will be refunded.
Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
(Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park
users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly
prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking
guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued
to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals
associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via
email.
(Please, initial to verify your compliance with the Facility Parking Policy)
7.B.a
Packet Pg. 51 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 5 of 12
Venue Rental Request & Approval Policy
Venue rental request and/or approved venue requests are subject to relocation to another County facility
or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with
Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the
above adversities will be communicated to the renter by Collier County staff. Please note after capacity
limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event
organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large
events.
(Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it
is determined that the event will require more event fields/space after funding assistance has been
approved for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of
the event. If all fees are not paid then the event will not be honored and will be cancelled.
(Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor in accordance with the protocol approved by Collier County.
(Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms the requested
facilities are available in compliance with Parks and Recreation requirements. However, Collier County
reserves the right to deny or cancel rental request if the required documentation is not provided
and/or if guidelines are not followed as requested by Collier County. This also includes those
guidelines set forth in the above application and the Collier County Parks and Recreation Rules &
Regulations form.
(Please, initial to verify your compliance with Event Approval Policy)
7.B.a
Packet Pg. 52 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 6 of 12
INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless
Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized
by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not
be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available
to an indemnified party or person described in this paragraph. This section does not pertain to any incident
arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a
waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
_______ (Please, initial to verify your compliance with required Indemnification language)
7.B.a
Packet Pg. 53 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 7 of 12
Collier County Sports Tourism Event Funding Application
Funding Eligibility
Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future
overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels
and lodging in Collier County over multiple days throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for TDT funding support:
Funding Eligibility
1.Fully completed Application must be received 90 days prior to the first day of the event.
2.All applications must be submitted online or via email. No handwritten Applications will be accepted.
3.Event must be more than (1) day in duration.
4.Event must generate a minimum (250) or more room nights within Collier County.
5.Events with national television exposure may be considered for additional funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, safety protocols, and laws.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to
the =first date of the event.
2.Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or
other Collier County paid lodging accommodations must be advertised to participants and spectators
prior to the event, on the event website and/or via email blasts.
3.Must provide documentation of marketing promotions outside of Collier County for the event
that will attract overnight visitors and spectators to Collier County. Naples, Marco Island,
Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must
be used in all marketing and/or promotional items as it relates to the event.
7.B.a
Packet Pg. 54 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 8 of 12
Post-Event Requirements
1.Events that exceed the estimated room nights will receive the maximum amount of
reimbursement previously approved. A higher production of room nights than projected will
not qualify for additional refund amount but will be considered as part of future funding
requests.
2.All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is
responsible for all expenses associated with the event and must provide an invoice from all
entities that charged the event organizer for said expenses. Event organizers are subject to
Collier County Finance audit prior to payment.
3.Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements
will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be
accompanied by an invoice from the entity charging the event organizer for each expense as
proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the
amount of reimbursement based on actual expenses and room night production. Only the
items approved by the Collier County Board of Commissioners on the event application are
eligible to be reimbursed.
4.Room night pick-up must be tracked and reported with the submission of a post-event report
to Collier County within (10) calendar days after the last day of the event to remain eligible for
funding reimbursement.
5.The event must achieve a minimum of 250 room nights within Collier County to receive funding
reimbursement. If the room nights generated from the event within Collier County are less than
250 room nights, then the event will not receive event expenses reimbursement.
Allowable Expenses
1.Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2.Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any
facility rental, equipment or third-party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may request reimbursement for such
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor
reimbursement of any rental or vendor directly affiliated with the event organizer. In certain
instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County
Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.).
3.Sanctioning and/or bid fees directly related to the event
Non-Allowable Expenses
1.Food, Beverages, Refreshments.
2.Administrative or general expenses. (i.e. office supplies, copies etc.)
3.Building projects or permanent equipment expenses.
4.Fundraising cost and/or functions. Prize money or purses.
5.Expenses and debts not related to event.
7.B.a
Packet Pg. 55 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 9 of 12
Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1.Applications will be reviewed to evaluate the impact of the event to Collier County.
2.All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
What previous locations have hosted this event?
How many participants does this event host historically?
How many room nights has this event attracted historically?
How many spectators has this event attracted historically?
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out- of- Area Youth Participants Local Youth Participants
Out-of-Area Adult Participants Local Adult Participants
Out-of-Area Staff & Media Local Staff & Media
Gender of Participants Number of Teams
Age Ranges of Participants Total Projected Room Nights
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application. (Ex: COI
through governing body for documentation.)
Which organization will be sanctioning this event?
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
7.B.a
Packet Pg. 56 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 10 of 12
Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time
of application and can be emended up to 60 days prior to the first day of the event with the
application.
PROJECTED EVENT EXPENSES:
Please refer to the allowable and non-allowable expenses on page 8 of this document to indicate the
intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an
item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses
will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded.
Allowable Expense Amount
Total Amount Requested:
OTHER EVENT EXPENSES NOT REIMBURSABLE:
__________________________ ____
______________________ ________
______________________ ________
_____ _________________________
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days
from the last day of the event. Failure to submit the proper documentation provided by Collier County,
may result in forfeiture of County approved funding reimbursement and/or future event dates.
(Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
7.B.a
Packet Pg. 57 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 11 of 12
Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact of
the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or
approved dates.
(Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be printed on official hotel stationery
Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third-
party booking agency is used; the same procedure as above applies. Third-party booking agencies must
also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up
reports as outlined above, will not be considered for inclusion into the room night total for the event.
(Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
(Please, initial to verify your compliance)
7.B.a
Packet Pg. 58 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Page 12 of 12
Collier County Use Only
Rental Fees and Charges
Approved facility:
Number of fields approved:
Field type:
Venue Rental Cost (including load-in dates):
Additional Rental Cost (i.e. stage, tables, etc.):
Total Cost:
Expenses to be reimbursed by Tourist Development Tax funds:
Expenses to be paid by Event Organization:
Event Director Collier County/CVB Representative
Printed Name: Printed Name:
Title: Title:
Signature: Signature:
Date: Date:
Parks & Recreation Representative
Printed Name:
Title:
Signature:
Date:
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
WĂƵůĞŝƌŶĞƐ
Naples, Marco Island, Everglades Convention
and Visitors Bureau
239-252-ϰϬϰϬ
WĂƵů͘ĞŝƌŶĞƐΛĐŽůůŝĞƌĐŽƵŶƚLJĨů͘ŐŽǀ
7.B.a
Packet Pg. 59 Attachment: 2024 Trilogy Lax Funding Event Application_NCRP (27663 : Host Trilogy Lacrosse Event March 2024)
Industry Attendees Organizer Media/Sponsors Total
Lodging $762,370 $0 $0 $762,370
Transportation $105,530 $982 $138 $106,650
Food & Beverage $359,622 $36,747 $0 $396,369
Retail $219,876 $0 $0 $219,876
Recreation $130,686 $0 $0 $130,686
Space Rental $0 $17,463 $0 $17,463
Business Services $0 $23,187 $78 $23,265
TOTAL $1,578,084 $78,379 $216 $1,656,679
Event Parameters Key Results
Event Name:Trilogy LAX 2024 Business Sales (Direct):$1,656,679
Organization:Trilogy Business Sales (Total):$2,310,134
Event Type:Youth Amateur Jobs Supported (Direct):136
Start Date:3/10/2024 Jobs Supported (Total):157
End Date:3/29/2024 Local Taxes (Total):$76,151
Overnight Attendees:250 Net Direct Tax ROI:$68,493
Day Attendees:0 Estimated Room Demand:1,852
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 12/20/2023 12:32:28 PM
7.B.b
Packet Pg. 60 Attachment: Trilogy Lacrosse - Economic Impact (27663 : Host Trilogy Lacrosse Event March 2024)
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $1,656,679 $653,455 $2,310,134
Personal Income $580,405 $191,639 $772,044
Jobs Supported
Persons 136 21 157
Annual FTEs 14 2 16
Taxes and Assessments
Federal Total $152,810 $56,023 $208,833
State Total $118,427 $20,780 $139,207
sales $90,595 $9,802 $100,396
income $0 $0 $0
bed $0 -$0
other $27,832 $10,978 $38,811
Local Total (excl. property)$68,493 $7,659 $76,151
sales $15,099 $1,634 $16,733
income $0 $0 $0
bed $38,119 -$38,119
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $15,275 $6,025 $21,300
property tax $30,054 $7,198 $37,252
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)1,852
Room Pickup (block only)0
Peak Rooms 93
Total Visitor Days 5,000
Event Name: Trilogy LAX 2024 2024
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: Trilogy
Direct local tax ROI (net property taxes)
Direct Tax Receipts $68,493
DMO Hosting Costs $0
Direct ROI $68,493
Net Present Value $67,135
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $76,151
Total ROI $76,151
Net Present Value $74,642
Total ROI (%)-
Destinations International Event Impact Calculator 12/20/2023 12:32:29 PM
7.B.b
Packet Pg. 61 Attachment: Trilogy Lacrosse - Economic Impact (27663 : Host Trilogy Lacrosse Event March 2024)
02/20/2024
EXECUTIVE SUMMARY
Recommendation to approve the Tourism Development Tax Promotion funds to support the upcoming April
2024 Sports Tourism Event, Naples Spring Shootout, paying up to $3,000 to Kickoff Soccer, and make a
finding that these expenditures promote tourism.
OBJECTIVE: To support the hosting cost for the Naples Spring Shootout sporting event in April 2024 with a
goal to attract participants and spectators to Collier County through Sports Tourism to increase room night rentals
and tourist revenue for the County.
CONSIDERATIONS: The Naples Spring Shootout is scheduled to take place April 13 - 14, 2024. Kick off
Soccer, a Collier based business, has partnered with Azzurri Storm, a local not for profit soccer organization.
These two organizations have been operating through collaboration on soccer tournaments in Collier County since
2015 bringing in over 2,000 room nights in their tenure of hosting events.
The last event prior to 2023 was in September of 2020. The organizer is working to rebuild this event to the
quality and size that it had grown to in 2020 with over 700 teams. In September of 2023, the Naples Spring
Shootout brought in over 90 teams.
For the April 2024 event, the organizer requested nearly $16,000 in funding for facility rental s and operational
costs for the event based on application submitted on January 1, 2024 (more than 90 days prior to the event). Staff
utilizes the Board approved Athletic Event & Tournament Application (attached) to determine the appropriate
amount of funding. The funding amount is based on a sports tourism industry standard maximum acquisition cost
of fifteen dollars ($15) per room night.
Staff recommends funding up to $3,000 for the April 2024 event based on the estimated room nights. It is estimated
that 250 room nights will occur at $15 per room night.
In April 2020, the Board approved up to $4,600 in funding, which was paid in full for the event. No funding was
requested in 2021 or 2022 because the event was not held. No funding was requested in 2023.
The expenses to be paid for the event will be assistance with facility rental, and operating expenses up to $3,000.
The Event Impact Calculator by Destinations International is an industry standard used by 300+ destination
organizations to gauge the economic impact of meetings and events. It calculates net new money in a community.
Updated yearly, it relies on ten data sources, offering a comprehensive industry benchmark. Based on Destinations
International Event Impact Calculator, direct spending is estimated at $406,371 with a total impact of $576,096.
The projected hosting costs are based on the event funding application request, and the projected room nights from
the event organizer. The event is expected to utilize North Collier Regional Park and is projected to attract 150
teams, and 250 room nights in Collier County. Presently, the Spring Shootout has nearly 200 of the 250 hotel rooms
already booked for the event.
Staff will continue to enhance the funding award process and the evaluation of reoccu rring funding requests
moving forward.
Direct Impact $406,371
Total Impact $576,096
TDT Revenue $4,150
Room Nights 250
Acquisition Cost $15 ($15 X 100) = $3,000
The allocation of sport sponsorship dollars serves as a tool in attracting, retaining, and cultivating partnerships with
7.C
Packet Pg. 62
02/20/2024
event organizers, contributing to the sustained growth and success of the destination's sports tourism sector.
Financial incentives help offset the costs associated with organizing large-scale events, such as venue rentals,
logistics, and marketing expenses, positioning Collier County as a premier location with in this highly competitive
sector. By investing in the growth of sports events, the CVB attracts participants, spectators, and media attention
that enhance the overall economic impact and visibility of a destination.
Sports Tourism events, supported in part by Tourist Development Tax (TDT) funds, are used to promote future
overnight visitation to the destination. The objective is to secure events that have a history of attracting overnight
visitors who utilize hotels and lodging in Collier County over multiple days, throughout the duration of an event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax revenues are
expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main
purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to
tourists.”
Funding for sports events is subject to TDC recommendation and Board approval.
FISCAL IMPACT: Funding up to $3,000 for this agreement is available within the FY 2024 Tourism budget
allocation for the support of sports events within TDC Promotion fund (1101). The FY 2024 available remaining
funding for sports sponsorship for minor events, such as, smaller sporting events is $55,500.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive
Summary.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: Approval of Tourism Development Tax Promotion funding to support the upcoming
April 2024 Sports Tourism Event paying up to $3,000 to Kickoff Soccer and make a finding that these
expenditures promote tourism.
Prepared by: Marissa Baker, Sports Complex Manager, Tourism
ATTACHMENT(S): April 2024 Application (PDF); Economic Impact Report
ATTACHMENT(S)
1. Economic Impact Report - Naples Spring Shootout (PDF)
2. Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (PDF)
7.C
Packet Pg. 63
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.C
Doc ID: 27860
Item Summary: Recommendation to approve the Tourism Development Tax Promotion funds to support the
upcoming April 2024 Sports Tourism Event, Naples Spring Shootout, paying up to $3,000 to Kickoff Soccer, and
make a finding that these expenditures promote tourism.
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/31/2024 10:34 AM
Submitted by:
Title: – Tourism
Name: John Melleky
01/31/2024 10:34 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/31/2024 10:34 AM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
02/01/2024 12:56 PM
Office of Management and Budget Christopher Johnson OMB Completed 02/08/2024 10:44 AM
Tourism John Melleky Tourism Review Completed 02/08/2024 3:33 PM
Tourism Sandra Rios Tourism Review Completed 02/12/2024 12:16 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/12/2024 3:24 PM
County Attorney's Office Colleen Greene Attorney Review Completed 02/12/2024 3:38 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/14/2024 11:03 AM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 1:22 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
7.C
Packet Pg. 64
Industry Attendees Organizer Media/Sponsors Total
Lodging $82,990 $0 $0 $82,990
Transportation $42,275 $756 $57 $43,088
Food & Beverage $124,597 $15,066 $0 $139,663
Retail $72,472 $0 $0 $72,472
Recreation $51,328 $0 $0 $51,328
Space Rental $0 $7,160 $0 $7,160
Business Services $0 $9,638 $32 $9,670
TOTAL $373,662 $32,620 $88 $406,371
Event Parameters Key Results
Event Name:Naples Spring Shootout Business Sales (Direct):$406,371
Organization:Azzurri Storm Business Sales (Total):$576,096
Event Type:Youth Amateur Jobs Supported (Direct):221
Start Date:4/13/2024 Jobs Supported (Total):246
End Date:4/14/2024 Local Taxes (Total):$13,480
Overnight Attendees:125 Net Direct Tax ROI:$11,491
Day Attendees:1800 Estimated Room Demand:250
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 1/5/2024 1:32:25 PM
7.C.a
Packet Pg. 65 Attachment: Economic Impact Report - Naples Spring Shootout (27860 : Hosting for Naples Spring Shootout Soccer April 2024)
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $406,371 $169,725 $576,096
Personal Income $145,780 $45,170 $190,950
Jobs Supported
Persons 221 25 246
Annual FTEs 4 0 4
Taxes and Assessments
Federal Total $37,872 $14,026 $51,898
State Total $28,394 $5,397 $33,791
sales $21,567 $2,546 $24,113
income $0 $0 $0
bed $0 -$0
other $6,827 $2,851 $9,678
Local Total (excl. property)$11,491 $1,989 $13,480
sales $3,594 $424 $4,019
income $0 $0 $0
bed $4,150 -$4,150
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $3,747 $1,565 $5,312
property tax $7,372 $1,918 $9,290
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)250
Room Pickup (block only)250
Peak Rooms 46
Total Visitor Days 2,025
Event Name: Naples Spring Shootout 2024
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: Azzurri Storm
Direct local tax ROI (net property taxes)
Direct Tax Receipts $11,491
DMO Hosting Costs $0
Direct ROI $11,491
Net Present Value $11,491
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $13,480
Total ROI $13,480
Net Present Value $13,480
Total ROI (%)-
Destinations International Event Impact Calculator 1/5/2024 1:32:25 PM
7.C.a
Packet Pg. 66 Attachment: Economic Impact Report - Naples Spring Shootout (27860 : Hosting for Naples Spring Shootout Soccer April 2024)
Page 1 of 12
Athletic Event & Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name:
Organization Address:
City: State: Zip:
Organization Phone:
Organization Website:
Organization Email: ______________________________________________________________________
Non-Profit Tax ID No.:
Federal Tax ID No.:
Event Director Full Name: _________________________________________ D.O.B.:
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety,
altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility
protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been
mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse
with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility
etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email:
Event Director Cell Phone:
Event Director Home/Business Address:
City: State: Zip:
Event Name:
Sport(s):
Dates requested for event:
Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in
and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please
note, load-in days may require additional facility rental fees.) Yes _______ No_______
7.C.b
Packet Pg. 67 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
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Vendors
Will you be securing any vendors at this event? YES ________ NO ______
Please list the name of the vendor(s), dates, times, and dimensions of set-up.
*Please note, a fee may be required for vendors to utilize venue space during the event.
1. Vendors are required to supply their own power.
2. Vendors are required to be fully set-up at least (1) hour prior to competition.
3. No outside food and/or beverage vendors are allowed at Collier County Parks &
Recreation as there is an exclusive concessionaire on-site.
4. All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Facility(s) Type Requesting:
(Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9
Soccer Field)
(1)
(2)
(3)
(4)
Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please
note, a cost may be associated with these requests at the expense of the event organizer, unless
agreed upon in writing and excused as an expense by the CVB.
Will you require food any on-site concessions?
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
Estimated # of Spectators per day of event:
Estimated # of Teams:
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Packet Pg. 68 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
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If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Name & Cell Phone (1):
Site Location:
Site Director Name & Cell Phone (2):
Site Location:
Site Director Name & Cell Phone (3):
Site Location:
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. The event organizer is subject to a late fee if this documentation is received after (15) business
days. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier
County Board of County Commissioners is an additional insured”. This coverage must remain in
effect for the entirety of the event including the following coverages:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000)
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
(Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has
not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the
deposit towards the event balance, provided the facilities utilized for the event are returned in the same
condition as prior to the event. Should any damages or monetary obligations be incurred by the facility
(i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and
Recreation.
(Please, initial to verify your compliance with the Facility Rental Deposit Policy)
7.C.b
Packet Pg. 69 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
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Event Cancellation Policy
Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full
refund will be issued. All event cancellations must be in writing and sent to Casey Doyle at
casey.doyle@colliercountyfl.gov
In the event the reservation is canceled less than 90 days prior to the first requested date of reservation,
a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 45 days prior to the first requested date of reservation,
a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 15 days prior to the first requested date of reservation,
a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not
be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor
and/or weather does not allow for the event to begin, rental fees and expenses associated with the date
of cancellation will be refunded.
Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
(Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park
users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly
prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking
guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued
to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals
associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via
email.
(Please, initial to verify your compliance with the Facility Parking Policy)
7.C.b
Packet Pg. 70 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
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Venue Rental Request & Approval Policy
Venue rental request and/or approved venue requests are subject to relocation to another County facility
or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with
Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the
above adversities will be communicated to the renter by Collier County staff. Please note after capacity
limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event
organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large
events.
(Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it
is determined that the event will require more event fields/space after funding assistance has been
approved for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of
the event. If all fees are not paid then the event will not be honored and will be cancelled.
(Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor in accordance with the protocol approved by Collier County.
(Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms the requested
facilities are available in compliance with Parks and Recreation requirements. However, Collier County
reserves the right to deny or cancel rental request if the required documentation is not provided
and/or if guidelines are not followed as requested by Collier County. This also includes those
guidelines set forth in the above application and the Collier County Parks and Recreation Rules &
Regulations form.
(Please, initial to verify your compliance with Event Approval Policy)
7.C.b
Packet Pg. 71 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
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INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless
Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized
by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not
be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available
to an indemnified party or person described in this paragraph. This section does not pertain to any incident
arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a
waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
_______ (Please, initial to verify your compliance with required Indemnification language)
7.C.b
Packet Pg. 72 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
Page 7 of 12
Collier County Sports Tourism Event Funding Application
Funding Eligibility
Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future
overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels
and lodging in Collier County over multiple days throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for TDT funding support:
Funding Eligibility
1.Fully completed Application must be received 90 days prior to the first day of the event.
2.All applications must be submitted online or via email. No handwritten Applications will be accepted.
3.Event must be more than (1) day in duration.
4.Event must generate a minimum (250) or more room nights within Collier County.
5.Events with national television exposure may be considered for additional funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, safety protocols, and laws.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to
the =first date of the event.
2.Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or
other Collier County paid lodging accommodations must be advertised to participants and spectators
prior to the event, on the event website and/or via email blasts.
3.Must provide documentation of marketing promotions outside of Collier County for the event
that will attract overnight visitors and spectators to Collier County. Naples, Marco Island,
Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must
be used in all marketing and/or promotional items as it relates to the event.
7.C.b
Packet Pg. 73 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
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Post-Event Requirements
1. Events that exceed the estimated room nights will receive the maximum amount of
reimbursement previously approved. A higher production of room nights than projected will
not qualify for additional refund amount but will be considered as part of future funding
requests.
2. All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is
responsible for all expenses associated with the event and must provide an invoice from all
entities that charged the event organizer for said expenses. Event organizers are subject to
Collier County Finance audit prior to payment.
3. Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements
will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be
accompanied by an invoice from the entity charging the event organizer for each expense as
proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the
amount of reimbursement based on actual expenses and room night production. Only the
items approved by the Collier County Board of Commissioners on the event application are
eligible to be reimbursed.
4. Room night pick-up must be tracked and reported with the submission of a post-event report
to Collier County within (10) calendar days after the last day of the event to remain eligible for
funding reimbursement.
5. The event must achieve a minimum of 250 room nights within Collier County to receive funding
reimbursement. If the room nights generated from the event within Collier County are less than
250 room nights, then the event will not receive event expenses reimbursement.
Allowable Expenses
1. Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2. Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any
facility rental, equipment or third-party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may request reimbursement for such
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor
reimbursement of any rental or vendor directly affiliated with the event organizer. In certain
instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County
Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.).
3. Sanctioning and/or bid fees directly related to the event
Non-Allowable Expenses
1. Food, Beverages, Refreshments.
2. Administrative or general expenses. (i.e. office supplies, copies etc.)
3. Building projects or permanent equipment expenses.
4. Fundraising cost and/or functions. Prize money or purses.
5. Expenses and debts not related to event.
7.C.b
Packet Pg. 74 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
Page 9 of 12
Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1.Applications will be reviewed to evaluate the impact of the event to Collier County.
2.All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
What previous locations have hosted this event?
How many participants does this event host historically?
How many room nights has this event attracted historically?
How many spectators has this event attracted historically?
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out- of- Area Youth Participants Local Youth Participants
Out-of-Area Adult Participants Local Adult Participants
Out-of-Area Staff & Media Local Staff & Media
Gender of Participants Number of Teams
Age Ranges of Participants Total Projected Room Nights
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application. (Ex: COI
through governing body for documentation.)
Which organization will be sanctioning this event?
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
7.C.b
Packet Pg. 75 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
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Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time
of application and can be emended up to 60 days prior to the first day of the event with the
application.
PROJECTED EVENT EXPENSES:
Please refer to the allowable and non-allowable expenses on page 8 of this document to indicate the
intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an
item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses
will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded.
Allowable Expense Amount
Total Amount Requested:
OTHER EVENT EXPENSES NOT REIMBURSABLE:
__________________________ ____
______________________ ________
______________________ ________
_____ _________________________
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days
from the last day of the event. Failure to submit the proper documentation provided by Collier County,
may result in forfeiture of County approved funding reimbursement and/or future event dates.
(Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
7.C.b
Packet Pg. 76 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
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Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact of
the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or
approved dates.
(Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be printed on official hotel stationery
Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third-
party booking agency is used; the same procedure as above applies. Third-party booking agencies must
also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up
reports as outlined above, will not be considered for inclusion into the room night total for the event.
(Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
(Please, initial to verify your compliance)
7.C.b
Packet Pg. 77 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
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Collier County Use Only
Rental Fees and Charges
Approved facility:
Number of fields approved:
Field type:
Venue Rental Cost (including load-in dates):
Additional Rental Cost (i.e. stage, tables, etc.):
Total Cost:
Expenses to be reimbursed by Tourist Development Tax funds:
Expenses to be paid by Event Organization:
Event Director Collier County/CVB Representative
Printed Name: Printed Name:
Title: Title:
Signature: Signature:
Date: Date:
Parks & Recreation Representative
Printed Name:
Title:
Signature:
Date:
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Nicole King
Naples, Marco Island, Everglades Convention
and Visitors Bureau
239-252-4267
Nicole.King@colliercountyfl.gov
7.C.b
Packet Pg. 78 Attachment: Sports Funding Event Application Naples Spring Shootout 2024_Kickoff Soccer (27860 : Hosting for Naples Spring Shootout
02/20/2024
Recommendation to approve a one-year renewal of Agreement No. 22-7980 “Tourism International
Representation - Germany Market” with DiaMonde e.K. for Flat Annual Fixed Price of $120,000 ($10,000
per month), and reimbursable expenses for travel, registrations and miscellaneous for up to $60,000 totaling
$180,000 annually and make a finding that this action promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To renew Agreement No. 22-7980 for one year for tourism representation services in the Germany
market which promotes Collier County as a worldwide visitor destination.
CONSIDERATIONS: Collier County has been represented in Germany for 16 years by DiaMonde e.K. based in
Stuttgart, Baden-Wuerttemberg, Germany. Presence in that market has been beneficial in bringing German
residents to Collier County. Over the course of this term and relationship, the German market has remained one of
the top markets of international origin for Collier County. The representation in this market has attracted visitors
via consumer direct initiatives, through education and relationships with tour operators and travel agents about
Florida’s Paradise Coast region (Collier County). The representation also includes integr ated marketing campaigns
across multiple media platforms to locally amplify the reach of the campaigns.
On March 14, 2023 (Agenda item 11. C), the Board of County Commissioners approved the award of Agreement
No. 22-7980 for Tourism International Representation - Germany Market to DiaMonde e.K. for one year and
requested that the renewal be brought back to the Board for approval. The contractor has agreed to renew the
Agreement for one year without price increases.
The annual costs established in the Agreement are as follows: Flat Annual Fixed Price of $120,000 ($10,000 per
month), and Reimbursable Expenses for Travel, Registrations and Miscellaneous for up to $60,000 totaling
$180,000 annually. The reimbursable expenses are approved by the Division Director before the expenditure
occurs. Current expenditures total $131,245.46 for eleven (11) months. This total does not include the monthly fee
or any other expenditures for the last month on the current Agreement.
This representation is vital for Collier County to remain competitive with other Florida markets. Currently, twenty
(20) Florida markets have representation/offices in Europe, including our competitive set of areas - Tampa, St.
Pete/Clearwater, Orlando, Bradenton, Sarasota, Lee County, Charlotte County, Palm Beach, Miami, and the Florida
Keys. In August of 2023, when many European travelers take a vacation, for instance, this competitive set had
higher occupancy rates ranging from 66.5% (Florida Keys) to a lower rate of 58.3% (Palm Beach) compare d to
56.3% for the Naples market. The Naples market is tracking back as our destination was off -sale in late 2022 and
2023 due to Hurricane Ian impacts. Moreover, the Average Daily Rates for these markets were for the most part
lower than Collier County’s $216.23, ranging from $123.82 (Fort Myers) to $169.23 (St. Pete/Clearwater). The
only market higher was the Florida Keys at $260.20.
Two important measures of the work completed by DiaMonde e.K. were implemented to measure effectiveness.
One is the number of hotel rooms booked by their top 20 Tour Operators. Many first-time visitors utilize tour
operators for ease of travel to various locations in Florida and for the option to obtain travel insurance. In 2019,
which is a benchmark used (2020 and 2021 are not included due to the pandemic), 16,973 room nights were booked
in our region from these operators. In 2022, room nights were 10,748, and in 2023 this grew to 15,854 (an increase
of 48% from 2022). In 2024, DiaMonde e.K. anticipates a 20% increase of room night bookings over 2023, for an
estimated total of 19,028.
7.D
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02/20/2024
In the chart below, County staff has estimated the Tourist tax collections to further measure the effectiveness of the
firm for these room nights utilizing the Average Daily Rate (ADR) obtained through STR data for the associated
time frames (Taxes = ADR * Hotel Rooms Booked * 5%). STR data provides weekly information about hotels in
Collier County. The firm surveys our local hotels and provides weekly data such as Average Daily Rates,
Occupancy, and Hotel Revenue per person. The 33% increase of tax collection from 2022 to 2023 has resulted in a
Return On Investment (ROI) of 100.3%. (($240,323 tax collections - $120,000 flat fee) / $120,000 * 100).
REGION 2019 2022 2023 % %
2024
Estimate
2023 vs 2022 2024 vs 2023
BENELUX* 16,973 10,748 15,854 19,028 48% 20%
Avg ADR $237.43 $335.51 $303.17 $303.00 -10% 0%
Est Tourist
Tax
$201,494.97 $180,303.0
7
$240,322.86 $288,274.2
0
33% 20%
*BENELUX represents the area of Germany, Belgium, Austria, Switzerland, Netherlands, and Luxembourg.
The second measure is based on the media relations coverage in the destination. DiaMonde e.K. has worked to add
earned (not paid for) media and placements. Earned media is obtained through public relations work and can
include articles written in traditional print, broadcast, or social media. Earned media saw an increase of 32% from
2022 over 2023 (2022 earned media was $120,000 and 2023 earned media was $158,577). Additionally, the
company’s 2023 social media measures include 47 posts with 210,000 impressions for all the posts.
The economic impact of the direct spend in Collier County by visitors from Germany totals $21,973,644.00
(calculated as 15,853 room nights x an estimate of 2.8 visitors x $165 direct spend per day per person.) This
calculation is based on the data from intercept surveys in Collier County for 2023 conducted by Downs & St.
Germain.
Based on DiaMonde e.K.’s performance and improving the measures for effectiveness, County staff is
recommending renewing the Agreement for one year at the same pricing. The Agreement has another one -year
renewal available for future consideration.
FISCAL IMPACT: Funds for marketing services are provided in the FY 2024 Tourist Development Tax
supported Tourism Promotion Fund (1101) budget. The annual contract budget is $180,000 for the German market.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary
ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development
Council at its regularly scheduled meeting on February 20, 2024.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To approve a one-year renewal of Agreement No. 22-7980 “Tourism International
Representation - Germany Market” with DiaMonde e.K. for Flat Annual Fixed Price of $120,000 ($10,000 per
7.D
Packet Pg. 80
02/20/2024
month), and Reimbursable Expenses for Travel, Registrations and Miscellaneous for up to $60,000 totaling
$180,000 annually and make a finding that this action promotes tourism.
Prepared by: John Melleky, Co-Interim Director, Tourism Division
ATTACHMENT(S)
1. 22-7980 DiaMonde_1of2_1YrRenewal (PDF)
2. 22-7980 Contract_DiaMonde_FullyExec (PDF)
3. International Reps Germany Data 2024 2 (PDF)
4. International Rep Germany Presentation 2pdf (PDF)
7.D
Packet Pg. 81
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.D
Doc ID: 27980
Item Summary: Recommendation to approve a one-year renewal of Agreement No. 22-7980 “Tourism
International Representation - Germany Market” with DiaMonde e.K. for Flat Annual Fixed Price of $120,000
($10,000 per month), and reimbursable expenses for travel, registrations and miscellaneous for up to $60,000
totaling $180,000 annually and make a finding that this action promotes tourism.
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
02/08/2024 3:28 PM
Submitted by:
Title: – Tourism
Name: John Melleky
02/08/2024 3:28 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 02/08/2024 3:29 PM
Tourism John Melleky Tourism Review Completed 02/08/2024 3:32 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
02/09/2024 10:21 AM
Office of Management and Budget Christopher Johnson OMB Completed 02/12/2024 8:53 AM
Tourism Sandra Rios Tourism Review Completed 02/12/2024 12:17 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/12/2024 3:07 PM
County Attorney's Office Colleen Greene Attorney Review Completed 02/12/2024 3:32 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/16/2024 12:11 PM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 1:39 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
7.D
Packet Pg. 82
February 8, 2024
Nataša Manić
DiaMonde e.K.
Bubenhaldenstr. 53 70469
Stuttgart, Baden- Wuerttemberq, Germany
Via Email: natasa@diamonde.de
RE: Contract Renewal for # 22-7980 "Tourism International Representation- Germany
Market"
Dear Mr/s. Manić,
Collier County would like to renew the above contract under the same terms and conditions for
an additional one (1) year period in accordance with the renewal clause in the contract.
If you are agreeable, please indicate your intentions by providing the information requested below
and executing the acceptance section:
____x___
I am agreeable to renewing the above-referenced contract under the
same terms, conditions, and pricing as the existing contract.
_______
I am not agreeable to the renewal of this contract.
By executing the section below, this contract will be effective from 3/30/2024 until 3/29/2025.
Acceptance of Contract Renewal
Company Name
DiaMonde e.K.
Company Signature
Print Name Natasa Manic
Signature Date 8 February 2024
7.D.a
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Page 2 of 2
RE: Contract Renewal for # 22-7980 "Tourism International Representation- Germany
Market"
Updated Contact Information
(Only if addressee information on the first page is incorrect)
Contact Name _________________________________________________________
Telephone
Number
_________________________________________________________
FAX Number _________________________________________________________
Email Address _________________________________________________________
Collier County will be transitioning to a new eProcurement solution (OpenGov) for publishing
solicitations and receiving vendor responses. Register your account early to begin receiving
email notifications for Collier County’s bidding opportunities. We expect to go-live March 12,
2024. Registration is early and it is 100% free for vendors! For more information about how to
register, please see our help file here.
Please return this letter to the Procurement Services Division with your response no later than
2/15/2024. You may email your response to email Renewals@colliercountyfl.gov. If you have any
questions, you may contact me at 239-252-8407.
Respectfully,
Sandra Srnka
Division Director – Procurement Services Division
C: John Melleky, CMO: Tourism
7.D.a
Packet Pg. 84 Attachment: 22-7980 DiaMonde_1of2_1YrRenewal (27980 : Renewal of Diamonde -Tourism German Representation)
FIXED FEE PROFESSIONAL SERVICE AGREEMENT
22-7980
for
Tourism International Representation - Germany Market
THIS AGREEMENT, made and entered into on this ('i' day of 1M°Ii-ch , 2023 ,
by and between DiaMonde e.K., a registered company in Germany
Registration No. HRA 722594 Stuttgart whose business address is
Bubenhaldenstr. 53 70469 Stuttgart, Baden-Wuerttemberq, Germany
the "Contractor") and Collier County, a political subdivision of the State of Florida, (the
County"):
WITNESS ETH:
1. The Agreement shall be for a one 1 ) year period, commencing
upon the date of Board approval; er on and
terminating one 1 ) year(s) from that date or until all outstanding
Purchase Order(s) issued prior to the expiration of the Agreement period have
been completed or terminated.
The County may, at its discretion and with the consent of the Contractor, renew
the Agreement under all of the terms and conditions contained in this Agreement
for two 2 ) additional one ( 1 ) year(s) periods. The County shall
give the Contractor written notice of the County's intention to renew the
Agreement term prior to the end of the Agreement term then in effect.
The County Manager, or his designee, may, at his discretion, extend the
Agreement under all of the terms and conditions contained in this Agreement for
up to one hundred and eighty (180) days. The County Manager, or his designee,
shall give the Contractor written notice of the County's intention to extend the
Agreement term prior to the end of the Agreement term then in effect.
2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work
upon issuance of a Purchase Order Notice to Proceed Werk•-O def.
3. STATEMENT OF WORK. The Contractor shall provide services in accordance
with the terms and conditions of Request for Proposal (RFP) atioi to
BBB-) Other
22-7980 , including all Attachment(s), Exhibit(s) and Addenda and the
Contractor's proposal referred to herein and made an integral part of this
Agreement.
0 The Contractor shall also provide services in accordance with Exhibit A —
Scope of Services attached hereto.
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3.1 This Agreement contains the entire understanding between the parties
and any modifications to this Agreement shall be mutually agreed upon in writing
by the Parties, in compliance with the County's Procurement Ordinance, as
amended, and Procurement Procedures in effect at the time such services are
authorized.
3.2 The execution of this Agreement shall not be a commitment to the
Contractor to order any minimum or maximum amount. The County shall order
items/services as required but makes no guarantee as to the quantity, number,
type or distribution of items/services that will be ordered or required by this
Agreement.
4. THE AGREEMENT SUM. The County shall pay the Contractor for the
performance of this Agreement based on Exhibit B- Fee Schedule, attached
hereto and the price methodology as defined in Section 4.1. Payment will be made
upon receipt of a proper invoice and upon approval by the County's Contract
Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla.
Stats., otherwise known as the "Local Government Prompt Payment Act".
4.1 Price Methodology (as selected below):
n Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks
are transferred from the County to the contractor; and, as a business practice there
are no hourly or material invoices presented, rather, the contractor must perform
to the satisfaction of the County's project manager before payment for the fixed
price contract is authorized.
Time and Materials: The County agrees to pay the contractor for the amount
of labor time spent by the contractor's employees and subcontractors to perform
the work (number of hours times hourly rate), and for materials and equipment
used in the project (cost of materials plus the contractor's markup). This
methodology is generally used in projects in which it is not possible to accurately
estimate the size of the project, or when it is expected that the project
requirements would most likely change. As a general business practice, these
contracts include back-up documentation of costs; invoices would include number
of hours worked and billing rate by position (and not company (or subcontractor)
timekeeping or payroll records), material or equipment invoices, and other
reimbursable documentation for the project.
costs, including labor, materials, equipment, ovcrh ad, etc.)for a repetitive product
received (no contractor inventory or cost verification).
4.2 Any County agency may obtain services under this Agreement, provided
sufficient funds are included in their budget(s).
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Packet Pg. 86 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
4.3 Payments will be made for services furnished, delivered, and accepted,
upon receipt and approval of invoices submitted on the date of services or within
six (6) months after completion of the Agreement. Any untimely submission of
invoices beyond the specified deadline period is subject to non-payment under the
legal doctrine of "'aches" as untimely submitted. Time shall be deemed of the
essence with respect to the timely submission of invoices under this Agreement.
4.4 The County, or any duly authorized agents or representatives of the County,
shall have the right to conduct an audit of Contractor's books and records to verify
the accuracy of the Contractor's claim with respect to Contractor's costs
associated with any Payment Application, Change Order, or Work Directive
Change.
45
Expenses must be approved in advance in writing by the County. Travel expenses
ection 112.061 Fla. Stats.
Mileage 9-44-per-mile
Breakfast 6-00
Lunch 11.00
girl-Ref 19.00
Airfare
Glass-fa-Fe
Rental-ea
standard size vehicles
Leg
rate with a cap of no more than $150.00 per
nigl4t
Parking Actual cost of parking
Taxi or Airport Limousine Actual cost of either taxi or airport limousine
Reimbursable items other than travel expenses shall be limited to the following:
receipts. Contractor shall be responsible for all other costs and expenses
5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes
associated with the Work or portions thereof, which are applicable during the
performance of the Work. Collier County, Florida as a political subdivision of the
State of Florida, is exempt from the payment of Florida sales tax to its vendors
under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531C.
Page 3 of 15
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Packet Pg. 87 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
6. NOTICES. All notices from the County to the Contractor shall be deemed duly
served if mailed or emailed to the Contractor at the following:
Company Name:DiaMonde e.K.
Address: Bubenhaldenstr. 53
70469 Stuttgart, Germany
Authorized Agent: Natasa Manic, Owner/Founder
Attention Name & Title:
Telephone:49 711 91257610
E-Mail(s): www.diamonde.de
All Notices from the Contractor to the County shall be deemed duly served if mailed
or emailed to the County to:
Board of County Commissioners for Collier County, Florida
Division Name: Tourism
Division Director: Paul Beirnes
Address: 266 N. Horseshoe Drive, Suite 105
Naples, Florida 34104
Administrative Agent/PM: Paul Beirnes
Telephone:239) 252-4040
E-Mail(s): Paul.Beirnes@colliercountyfl.gov
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification. All notices under this Agreement
must be in writing.
7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as
creating a partnership between the County and the Contractor or to constitute the
Contractor as an agent of the County.
8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all
permits necessary for the prosecution of the Work shall be obtained by the
Contractor. The County will not be obligated to pay for any permits obtained by
Subcontractors.
Payment for all such permits issued by the County shall be processed internally
by the County. All non-County permits necessary for the prosecution of the Work
shall be procured and paid for by the Contractor. The Contractor shall also be
solely responsible for payment of any and all taxes levied on the Contractor. In
addition, the Contractor shall comply with all rules, regulations and laws of Collier
County, the State of Florida, or the U. S. Government now in force or hereafter
adopted. The Contractor agrees to comply with all laws governing the
responsibility of an employer with respect to persons employed by the Contractor.
Page 4 of 15
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Packet Pg. 88 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person
to use in any manner whatsoever, County facilities for any improper, immoral or
offensive purpose, or for any purpose in violation of any federal, state, county or
municipal ordinance, rule, order or regulation, or of any governmental rule or
regulation now in effect or hereafter enacted or adopted. In the event of such
violation by the Contractor or if the County or its authorized representative shall
deem any conduct on the part of the Contractor to be objectionable or improper,
the County shall have the right to suspend the Agreement of the Contractor.
Should the Contractor fail to correct any such violation, conduct, or practice to the
satisfaction of the County within twenty-four (24) hours after receiving notice of
such violation, conduct, or practice, such suspension to continue until the violation
is cured. The Contractor further agrees not to commence operation during the
suspension period until the violation has been corrected to the satisfaction of the
County.
10. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County
may terminate said Agreement for cause; further the County may terminate this
Agreement for convenience with a thirty (30) day written notice. The County shall
be the sole judge of non-performance.
In the event that the County terminates this Agreement, Contractor's recovery
against the County shall be limited to that portion of the Agreement Amount earned
through the date of termination. The Contractor shall not be entitled to any other
or further recovery against the County, including, but not limited to, any damages
or any anticipated profit on portions of the services not performed.
11. NO DISCRIMINATION.The Contractor agrees that there shall be no discrimination
as to race, sex, color, creed or national origin or any other class protected by
federal or Florida law.
12. INSURANCE. The Contractor shall provide insurance as follows:
A. Commercial General Liability: Coverage shall have minimum limits of
1,000,000 Per Occurrence, $2,000,000 aggregate for Bodily Injury
Liability and Property Damage Liability. The General Aggregate Limit shall be
endorsed to apply per project. This shall include Premises and Operations;
Independent Contractors; Products and Completed Operations and Contractual
Liability.
B.,
Per Occurrence, Combined Single Limit for Bodily Injury Liability
and Property Damage Liability. This shall include: Owned Vchicics, Hired and
Non Owned Vehicles and E
C. Workers' Compensation: Insurance covering all employees meeting
Statutory Limits in compliance with the applicable state and federal laws.
Page 5 of 15
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7.D.b
Packet Pg. 89 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
The coverage must include Employers' Liability with a minimum limit of
500,000 for each accident.
D. Professional Liability: Shall be maintained by the Contractor to ensure its
legal liability for claims arising out of the performance of professional services
under this Agreement. Contractor waives its right of recovery against County as
to any claims under this insurance. Such insurance shall have limits of not less
than $ 1,000,000 each claim and aggregate.
Cybcr Liabilityj Coverage shall have minimum limits of $
per occurrence.
F-
of$per occurrence.
6-
occurrence.
l4, n
be maintained where applicable to the completion of the work $
per occurrence.
per occurrence.
minimum limits of$per occurrence.
minimum limits of$per occurrence.
Special Requirements: Collier County Board of County Commissioners, OR,
Board of County Commissioners in Collier County, OR, Collier County
Government shall be listed as the Certificate Holder and included as an
Additional Insured" on the Insurance Certificate for Commercial General
Liability where required. This insurance shall be primary and non-contributory with
respect to any other insurance maintained by, or available for the benefit of, the
Additional Insured and the Contractor's policy shall be endorsed accordingly.
Current, valid insurance policies meeting the requirement herein identified shall be
maintained by Contractor during the duration of this Agreement. The Contractor
shall provide County with certificates of insurance meeting the required insurance
provisions. Renewal certificates shall be sent to the County thirty (30) days prior
to any expiration date. Coverage afforded under the policies will not be canceled
or allowed to expire until the greater of: thirty (30) days prior written notice, or in
accordance with policy provisions. Contractor shall also notify County, in a like
manner, within twenty-four (24) hours after receipt, of any notices of expiration,
cancellation, non-renewal or material change in coverage or limits received by
Page 6 of 15
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Packet Pg. 90 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
Contractor from its insurer, and nothing contained herein shall relieve Contractor
of this requirement to provide notice.
Contractor shall ensure that all subcontractors comply with the same insurance
requirements that the Contractor is required to meet.
13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the
Contractor shall defend, indemnify and hold harmless Collier County, its officers
and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys' fees and paralegals' fees, whether
resulting from any claimed breach of this Agreement by Contractor, any statutory
or regulatory violations, or from personal injury, property damage, direct or
consequential damages, or economic loss, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the Contractor or anyone
employed or utilized by the Contractor in the performance of this Agreement. This
indemnification obligation shall not be construed to negate, abridge or reduce any
other rights or remedies which otherwise may be available to an indemnified party
or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of
Collier County.
13.1 The duty to defend under this Article 13 is independent and separate from the
duty to indemnify, and the duty to defend exists regardless of any ultimate liability
of the Contractor, County and any indemnified party. The duty to defend arises
immediately upon presentation of a claim by any party and written notice of such
claim being provided to Contractor. Contractor's obligation to indemnify and defend
under this Article 13 will survive the expiration or earlier termination of this
Agreement until it is determined by final judgment that an action against the County
or an indemnified party for the matter indemnified hereunder is fully and finally
barred by the applicable statute of limitations.
14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on
behalf of the County by the Tourism Division
15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest
and shall acquire no interest, either direct or indirect, which would conflict in any
manner with the performance of services required hereunder. Contractor further
represents that no persons having any such interest shall be employed to perform
those services.
16. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the
following component parts, all of which are as fully a part of the Agreement as if
herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), n Exhibit
A Scope of Services, Exhibit B Fee Schedule, RFP/ [ U
Other 22-7980
including Exhibits, Attachments and Addenda/Addendum, subsequent quotes,
and El Other Exhibit/Attachment: Exhibit C: Resolution 2006-40
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7.D.b
Packet Pg. 91 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
17. APPLICABILITY. Sections corresponding to any checked box (• ) will expressly
apply to the terms of this Agreement.
18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and
between the parties herein that this Agreement is subject to appropriation by the
Board of County Commissioners.
19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or
individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee,
service or other item of value to any County employee, as set forth in Chapter 112,
Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as
amended, and County Administrative Procedure 5311. Violation of this provision
may result in one or more of the following consequences: a. Prohibition by the
individual, firm, and/or any employee of the firm from contact with County staff for
a specified period of time; b. Prohibition by the individual and/or firm from doing
business with the County for a specified period of time, including but not limited to:
submitting bids, RFP, and/or quotes; and, c. immediate termination of any
Agreement held by the individual and/or firm for cause.
20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the
Contractor is formally acknowledging without exception or stipulation that it agrees
to comply, at its own expense, with all federal, state and local laws, codes, statutes,
ordinances, rules, regulations and requirements applicable to this Agreement,
including but not limited to those dealing with the Immigration Reform and Control
Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto,
as either may be amended, as well as the requirements set forth in Florida Statue,
448.095; taxation, workers' compensation, equal employment and safety
including, but not limited to, the Trench Safety Act, Chapter 553, Florida Statutes,
and the Florida Public Records Law Chapter 119, if applicable, including
specifically those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated
as follows:
IF THE CONTRACTOR HAS QUESTIONS REGARDING THE
APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE
CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS
RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF
PUBLIC RECORDS AT:
Division of Communications, Government and Public Affairs
3299 Tamiami Trail East, Suite 102
Naples, FL 34112-5746
Telephone: (239) 252-8999
Email: PublicRecordRequest( colliercountvfl.gov
The Contractor must specifically comply with the Florida Public Records Law to:
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Packet Pg. 92 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
1. Keep and maintain public records required by the public agency to
perform the service.
2. Upon request from the public agency's custodian of public records,
provide the public agency with a copy of the requested records or allow
the records to be inspected or copied within a reasonable time at a cost
that does not exceed the cost provided in this chapter or as otherwise
provided by law.
3. Ensure that public records that are exempt or confidential and exempt
from public records disclosure requirements are not disclosed except as
authorized by law for the duration of the contract term and following
completion of the contract if the Contractor does not transfer the records
to the public agency.
4. Upon completion of the contract, transfer, at no cost, to the public agency
all public records in possession of the Contractor or keep and maintain
public records required by the public agency to perform the service. If the
Contractor transfers all public records to the public agency upon
completion of the contract, the Contractor shall destroy any duplicate
public records that are exempt or confidential and exempt from public
records disclosure requirements. If the Contractor keeps and maintains
public records upon completion of the contract, the Contractor shall meet
all applicable requirements for retaining public records. All records stored
electronically must be provided to the public agency, upon request from
the public agency's custodian of public records, in a format that is
compatible with the information technology systems of the public agency.
If Contractor observes that the Contract Documents are at variance therewith, it
shall promptly notify the County in writing. Failure by the Contractor to comply with
the laws referenced herein shall constitute a breach of this Agreement and the
County shall have the discretion to unilaterally terminate this Agreement
immediately.
21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County
encourages and agrees to the successful Contractor extending the pricing, terms and
conditions of this solicitation or resultant Agreement to other governmental entities at
the discretion of the successful Contractor.
22. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or
otherwise unenforceable, in whole or in part, the remaining portion of this Agreement
shall remain in effect.
23. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to
this Agreement in compliance with the Procurement Ordinance, as amended, and
Procurement Procedures.
24. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a
good faith effort to resolve any such disputes by negotiation. The negotiation shall be
attended by representatives of Contractor with full decision-making authority and by
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County's staff person who would make the presentation of any settlement reached
during negotiations to County for approval. Failing resolution, and prior to the
commencement of depositions in any litigation between the parties arising out of this
Agreement, the parties shall attempt to resolve the dispute through Mediation before
an agreed-upon Circuit Court Mediator certified by the State of Florida. The mediation
shall be attended by representatives of Contractor with full decision-making authority
and by County's staff person who would make the presentation of any settlement
reached at mediation to County's board for approval. Should either party fail to submit
to mediation as required hereunder, the other party may obtain a court order requiring
mediation under section 44.102, Fla. Stat.
25. VENUE. Any suit or action brought by either party to this Agreement against the other
party relating to or arising out of this Agreement must be brought in the appropriate
federal or state courts in Collier County, Florida, which courts have sole and exclusive
jurisdiction on all such matters.
26.
this project shall be knowledgeable in their areas of expertise. The County reserves
teary to complete the services on a
is notified in writing as far in advance as possible. The Contractor shall make
commercially reasonable efforts to notify Collier County within seven (7) days of the
AGREEMENT STAFFING. The Contractor's personnel and management to be
utilized for this Agreement shall be knowledgeable in their areas of expertise. The
County reserves the right to perform investigations as may be deemed necessary to
ensure that competent persons will be utilized in the performance of the Agreement.
The Contractor shall assign as many people as necessary to complete required
services on a timely basis, and each person assigned shall be available for an amount
of time adequate to meet required services.
27. • ORDER OF PRECEDENCE. In the event of any conflict between or among the
terms of any of the Contract Documents, the terms of solicitation the Contractor's
Proposal, and/or the County's Board approved Executive Summary, the Contract
Documents shall take precedence.
Page 10of15
Fixed Price Professional Service Agreement 2022_Ver.3 r '
7.D.b
Packet Pg. 94 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
28. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without
the prior consent in writing of the County. Any attempt to assign or otherwise transfer
this Agreement, or any part herein, without the County's consent, shall be void. If
Contractor does, with approval, assign this Agreement or any part thereof, it shall
require that its assignee be bound to it and to assume toward Contractor all of the
obligations and responsibilities that Contractor has assumed toward the County.
29. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as
amended. Background checks are valid for five (5) years and the Contractor shall be
responsible for all associated costs. If required, Contractor shall be responsible for the
costs of providing background checks by the Collier County Facilities Management
Division for all employees that shall provide services to the County under this
Agreement. This may include, but not be limited to, checking federal, state and local
law enforcement records, including a state and FBI fingerprint check, credit reports,
education, residence and employment verifications and other related records.
Contractor shall be required to maintain records on each employee and make them
available to the County for at least four (4) years. All of Contractor's employees and
subcontractors must wear Collier County Government Identification badges at all times
while performing services on County facilities and properties. Contractor ID badges
are valid for one (1) year from the date of issuance and can be renewed each year at
no cost to the Contractor during the time period in which their background check is
valid, as discussed below. All technicians shall have on their shirts the name of the
contractor's business.
The Contractor shall immediately notify the Collier County Facilities Management
Division via e-mail (DL-FMOPS@colliergov.net) whenever an employee assigned to
Collier County separates from their employment. This notification is critical to ensure
the continued security of Collier County facilities and systems. Failure to notify within
four (4) hours of separation may result in a deduction of $500 per incident.
Intentionally left blank-signature page to follow)
Page 11 of 15
Fixed Price Professional Service Agreement 2022_Ver.3
7.D.b
Packet Pg. 95 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
IN WITNESS WHEREOF, the parties hereto, by an authorized person or agent, have
executed this Agreement on the date and year first written above.
ATTEST: BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
Crystal K. Kinzel, Cierlcof the Circuit
Court anq Comptroller. -,
7- •
By I rh'! I . By:
Rick LoCastro Chairman
Dated: aYc. i :-1" Atj
SE L)' est as to alrm• 's
signature only
Contractor's -Witnesses:
DiaMonde e.K.
Contractor r
By: 1 CL t
r
Con c o First Witness Signature
i F-i-6- 4 icy
i
INN E.Q.
I.z e T Type/print signature and titleT
TType/print wi ess eT
Contractor' Second Witness
a,uuk. 1 s cC, ex-
tType/print witness nameT
Approved as to Form and Legality:
oun A ameba_
rint Name
Page 12 of 15
Fixed Priee Professional Service Agreement 2022 Ver.3
0
7.D.b
Packet Pg. 96 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
Exhibit A
Scope of Services
following this page (containing
2
page/s)
this exhibit is not applicable
Page 13 of 15
Fixed Price Professional Service Agreement 2022_Ver.3
7.D.b
Packet Pg. 97 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
Request for Proposal (RFP) #22-7980
Tourism International Representation—Germany Market"
EXHIBIT A
SCOPE OF SERVICES
BACKGROUND
The Naples, Marco Island, Everglades Convention and Visitors Bureau ("CVB") is the official destination
marketing organization for Collier County. The County covers a large geographic area and has a diversified
tourism product that includes beaches, shopping, Sports and Eco-tourism and convention opportunities. For more
background information on the Naples, Marco Island, Everglades Convention & Visitors Bureau please visit
www.oaradisecoast.com.
DETAILED SCOPE OF WORK
Full-time representation services with an experienced International Tourism Representation firm for the Germany
market.
Services Required:
I. Develop an annual destination marketing plan that is implemented monthly for all services covered
under the agreement.
2. Coordination of Public Relations efforts with in-country media.
3. Manage social media services related to in-country communications with trade, media and consumers.
4. Provide a dedicated phone, fax and e-mail address for the Naples, Marco Island, Everglades CVB.
5. Translation services as needed or required.
6. Contract and maintain storage of promotion materials and distribution services as necessary.
7. Monthly reports will be submitted to the CVB by the 10th of the following month, outlining
activities per country with future activity projections and market overviews.
8. Travel Trade Activities: The following are travel trade marketing activities which the successful firm
will perform:
a. Participation in trade and consumer trade shows&events in country, surrounding areas and in
the US as necessary.
b. Regular communication and destination updates to tour operators,travel agents and media.
c. Organize, conduct, or participate in travel trade and media familiarization trips to and within
Southwest Florida.
d. Conduct travel trade training and sales calls to tour operators, airlines, and other related
organizations in-country and surrounding areas.
e. Assist the CVB and its U.S. based marketing partners and agencies with trade and consumer
promotions.
f. Assist with the International Tourism marketing promotions and advertising related activities to
maximize the CVB budget.
Page 1 of 2
Exhibit A—Scope of Services
7.D.b
Packet Pg. 98 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
Request for Proposal (RFP) #22-7980
Tourism International Representation —Germany Market"
g. Fulfillment of inquiries for CVB publications/literature to trade& consumers via both Florida
based and in-country fulfillment facilities.
h. Pre-screen and forward travel trade and media leads to the CVB which result from above-
mentioned activities.
i. Develop and fulfill requests from media and organize and work with CVB in-house PR team on
familiarization trips for journalists.
j. Maintain close working relationships with Visit Florida, Brand USA and other tourism industry
associations, including Visit USA organizations.
k. Create and maintain an up-to-date country by country trade, media, and consumer database for
periodic distribution of destination information.
9. Pre-approved expenses related to the various services will be invoiced at cost monthly as follows:
a. Advertising, if necessary, will be billed at net cost (no markup) to the CVB's
advertising agency of record.
b. Travel expenses such as air, auto rental, hotels, entertainment, and meals will be billed to the
CVB at net cost. Air,train travel to be at lowest available coach fare.
c. Out of pocket expenses such as storage, printing, courier expenses, parking,phone, and fax
will be billed monthly at cost.
d. A monthly service fee will be invoiced each month to cover all representation services
including employee time and other related costs and all basic office operating expenses except
as indicate above as out-of-pocket expenses.
10. Representation services are desired to support the CVB's efforts to attract visitors to our area. The
CVB's brand is relatively new to the International Tourism market so the selected representation
company must maintain and build that brand awareness.
11. Objectives the successful representation companies will be asked to accomplish the following:
a. Increase average length of stay and repeat visitation from the assigned region.
b. Increase the number of hotel room nights from the assigned markets.
c. Grow the number of CVB partners listed in tour operator catalogs and online
programs in the assigned region.
d. Grow the number of visitors and their spending from the markets represented.
e. Grow the use of social media channels to interact with our destination.
12. Services requested from the successful vendor will be for sales, public relations, trade shows, travel
industry training, promotions, social media and other services required to showcase the tourism
attributes of the Naples, Marco Island, Everglades area of Florida.
Page 2 of 2
Exhibit A—Scope of Services
7.D.b
Packet Pg. 99 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
Exhibit B
Fee Schedule
following this page (pages through
2 )
Page 14 of 15
Fixed Price Professional Service Agreement 2022_Ver.3
7.D.b
Packet Pg. 100 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
Request for Proposal (RFP) #22-7980
Tourism International Representation- Germany Market"
Exhibit B
FEE SCHEDULE
Pre-approved expenses related to the various services will be invoiced on a monthly basis as follows:
a. Advertising, if necessary, will be billed at net cost (no markup)to the CVB's advertising agency
of record.
b. Travel expenses such as air, auto rental, hotels and meals will be billed to the CVB at net cost.
Air, train travel to be at lowest available coach fare.
c. Out of pocket expenses such as storage, printing, courier expenses, parking, phone and fax
will be billed monthly at cost.
d. Service fee will be invoiced monthly to cover all employee time and other costs and all basic
office operating expenses except as indicated above as out-of-pocket expenses.
Additional expenditures must be authorized by the County by written Change Order to this Agreement
executed by the parties.
Description Fees
1 Flat Annual Fixed Price (paid monthly in 120,000 -Lump Sum
equal installments)
2 Reimbursable Expenses - Office included in the flat annual
fixed price above
3 Reimbursable Expenses — Travel 17,000 (T&M NTE)
4 Reimbursable Expenses - Registration 38,000 (T&M NTE)
5 Reimbursable Expenses - Miscellaneous 5,000 (T&M NTE)
6 Contractor's Event(s) 0 free of charge (FOC)
1. The Flat Annual Fixed Price for activities for the County shall be United States (U.S.) ten thousand
dollars ($10,000) per month, shall be billed monthly in advance by Contractor.
2. Administrative and office costs are included in the above mentioned the Flat Annual Fixed Price
including: cost of communication, stationery, daily postage and printing for the sales office. The Flat
Annual Fixed Price is agreed to at the exchange rate of €1 Euro = $1.02 U.S. Dollars. Should the
exchange rate fluctuate more than 10%, the Flat Annual Fixed Price will be renegotiated.
Page 1 of 2
Exhibit B-Fee Schedule
7.D.b
Packet Pg. 101 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
Request for Proposal (RFP) #22-7980
Tourism International Representation- Germany Market"
3. The cost of travel and entertainment will be billed at net cost, with no mark-up, separately to the Flat
Annual Fixed Price in arrears, after approval by the CVB Executive Director or his designee at the then
current exchange rate on the date of invoice. The travel and additional expenses invoice will be
converted into U.S. dollars and paid in U.S. dollars. A per diem charge applies as follows:
Germany:28 per day of travel
Netherlands: 47 per day of travel
Belgium: 42 per day of travel
Austria: 40 per day of travel
Switzerland: 64 per day of travel
Luxemburg: 47 per day of travel
France: 58 per day of travel
Official German per diem rates for travel)
Mileage will be reimbursed at a rate of U.S. $ 0.625 per mile. Sales agent functions as requested in
writing by the County, will be in addition to the fees above and billed separately, upon agreement with
the County. Co-op promotion costs will be invoiced independently of fees and other expenses and
should not be incurred without the CVB Executive Director or his designee's prior written approval.
4. All expenses and costs incurred will be billed to Collier County at net cost with NO mark-up.
5. Travel reimbursable expenses shall be in accordance with Collier County Resolution No. 2006.40,
as amended, and attached as Exhibit C of the Agreement.
Page 2 of 2
Exhibit B-Fee Schedule
7.D.b
Packet Pg. 102 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
Other Exhibit/Attachment
Description:
Exhibit C: Resolution 2006-40
following this page (pages
1
through
4 )
this exhibit is not applicable
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Fixed Price Professional Service Agreement 2022_Ver.3
7.D.b
Packet Pg. 103 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
10K
RESOLUTION NO.2006- 40
A RESOLUTION ADOPTING A POLICY FOR THE APPROVAL
OF FUNDS FOR TRAVEL EXPENSES FOR PERSONS
CONDUCTING OFFICIAL TOURISM BUSINESS AND
SUPERSEDING RESOLUTION NO.2004-370.
WHEREAS,it is the intent of Collier County to reimburse Tourism Department employees and
agents under contract with Collier County for travel on official tourism business in accordance with
Section 125.0104,Florida Statutes,and Section 112.061,Florida Statutes; and,
WHEREAS,all authorized travel expenses will be reimbursed to County Tourism Department
employees or to employees of companies or individuals contracted for tourism services on behalf of the
County at the actual expense; and,
WHEREAS, the Board of County Commissioners has the legal authority to adopt a resolution
authorizing the expenditure of County funds for valid and proper public purposes.
NOW, THEREFORE, BE I'T RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF COLLIER COUNTY,FLORIDA,that the expenditure of funds for any and all
travel by Tourism Department employees and authorized agents under contract with Collier County are as
follows:
A. APPROVAL REQUIRED. All travel for Tourism Department staff and authorized agents
under contract must be authorized and approved by the Tourism Department Director,and by
the County Manager for the Tourism Department Director,and funds must be available in the
approved Tourism Department Budget. Those travel events that are not covered in the
budgeted or contingencies categories in the Tourism Department Budget must be presented to
the Tourist Development Council and Board of County Commissioners for approval.
The Board of County Commissioners must approve travel by authorized persons not employed
or under contract by the County who are called upon to contribute time and services as
consultants or advisors or participants for travel on County tourism business.
All travel reimbursements require receipts.
B. DOMESTIC TRAVEL.
1. Common Cartier. Travel shall be booked at the best available coach price.
2. Ground Transportation. Taxi,shuttle and public transportation shall be reimbursed at actual
cost including up to a 15% gratuity. Rental car use shall be booked or reimbursed for
domestic travel at best compact rate available. Travelers shall use the rental car company
holding the county bid,where available.
3. Meals. Meals shall he reimbursed at actual cost plus gratuity up to 15%,if not included in
bill,and up to 20%,if included in bill,for groups or special menus or events. Continental
breakfasts,snacks,drinks or other small incidental food items provided under a registration
fee will not be considered a provided meal and a full meal substitute would be reimbursable
at actual cost.
4. Accommodations/Lodging. In-state travel outside 50 miles of office location is
reimbursable at actual cost for single occupancy at the best available rate or at the
headquarters hotel.
Travel within 50 miles of the office—Accommodations expense reimbursement must be
authorized by the Tourism Director if travel to home after the daily activities is deemed
unsafe,or supervision of guests being entertained is necessary.
Travel to destinations within Florida is tax exempt for accommodations. Travelers shall
supply the hotel/motel with a Florida Sales Tax Exemption Certificate when checking in.
7.D.b
Packet Pg. 104 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
10K
Expenses for the use of in-room dispensers or movies are not reimbursable,
5. Other expenses.
Reimbursable expenses include tolls, ferry fares, tuxedo and costume rental, parking fees,
charges for business telephone calls,including cell phone roaming charges,facsimiles,or high
speed intemet access charges for use of computer,actual mileage reimbursement at the current
Collier County rate,mandatory valet parking,including a 15%gratuity,hotel resort fees,tips to
bellmen,parking attendants,and shuttle drivers,charges for changes in travel dates or departure
times for airline ticket and hotel accommodations if pre approved by the Tourism Director or
County Manager,laundry and dry cleaning charge for travel of five(5)or more days. Business
association, trade association, tourism industry association, Chamber of Commerce meetings,
or event expenses are authorized for payment or reimbursement if subject matter is tourism
related.
C. TRAVEL IN FOREIGN COUNTRIES.
Foreign travel will be conducted in compliance wills federal standards detailed in the
publication,"Standardized Regulations(Government Civilians,Foreign Areas)".
1. Common Carrier. Travel shall be booked at the best available coach price.
2. Ground Transportation. Taxi,shuttle and public transportation shall be reimbursed at actual
cost with receipt including up to a 15% gratuity. Rental car use shall be booked or
reimbursed at best compact rate available.
3. Meals. Meals shall be reimbursed at actual cost plus gratuity up to 15%,if not included in
bill,and up to 20%,if included in bill,for groups or special menus or events. Continental
breakfasts,snacks,drinks or other small incidental food items provided under a registration
fee will not be considered a provided meal and a full meal substitute would be reimbursable
at actual cost.
4. Accommodations/Lodging, Reimbursable for actual cost for single occupancy at the best
available rate or at the headquarters hotel.
Expenses for the use of in-room dispensers or movies are not reimbursable.
5. Other expenses.
Reimbursable expenses include tolls,ferry fares,tuxedo and costume rentals,parking fees,
foreign currency exchange fees,travelers checks fees,maps,charges for business telephone
calls, including access, air time and phone rental charges for cell phones, facsimiles, or
high speed intemet access charges for use of computer, actual mileage reimbursement at
the current Collier County rate, mandatory valet parking, including a 15% gratuity, hotel
resort fees,tips to bellmen,parking attendants, and shuttle drivers,charges for changes in
travel dates or departure times for airline ticket and hotel accommodations with prior
approval of the Tourism Director or County Manager,laundry and dry cleaning charge for
travel of five (5) or more days.
D. TRAVEL INVOLVING TRADE SHOWS/CONVENTIONS/TOURISM INDUSTRY AND
ASSOCIATION MEETINGS.
Expenses related to attendance at trade shows, conventions, association and tourism industry
meetings, sales meetings and receptions and events are authorized for payment or
reimbursement at actual cost pursuant to this Resolution depending on whether the travel is
foreign or domestic.
Pursuant to Section 125.0104, Florida Statutes, registration fees for Tourism Department
employees and authorized agents under contract with Collier County shall be paid in advance
by County check or credit card or be paid by reimbursement.
CA
2
7.D.b
Packet Pg. 105 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
1OK
E. TRAVEL-RELATED ENTERTAINMENT.
Payment or reimbursement is authorized for any tourism promotion, event,meal, or occasion
organized by the Collier County Tourism Department or other tourism organizations or
agencies including,but not limited to,entertaining travel writers,journalists,travel agents,tour
operators,airlines,travel consultants,wholesalers,consolidators,meeting planners,consumers,
dignitaries and VIP's from foreign countries or anyone who can bring, direct or encourage
travel or publicity to Collier County. (Collectively or singularly referred to as "Tourism
Promoters").
Expenses such as meals for County employees who attend a function with Tourism Promoters
in an official capacity are authorized to be included in the total cost of the function for payment
or reimbursement.
1. Meals. Meals include food and beverages associated with meetings,dinners, promotions,
cocktail parties and similar events,whether catered or provided by Collier County or other
tourism organizations or agencies,at a facility or private location. Gratuities up to 15%,if
not included in the bill,or up to 20%,if included in the bill,for groups or special menus or
events are authorized for payment or reimbursement. Gratuities on discounted or
complimentary meals are authorized as calculated on the full fair market price of the meals
up to 20%. County employees must follow the County Ethics Policy covering acceptance
of discounted or complimentary meals.
2. Alcoholic Beverages. The cost of alcoholic beverages is authorized for payment or
reimbursement for entertainment purposes for Tourism Promoters. The cost of alcoholic
beverages for County employees is not reimbursable.
3. Gifts. Tokens of appreciation and mementos of Collier County given to Tourism Promoters
are authorized for payment or reimbursement at actual cost.
4. Transportation. Expenses for vans,limousines,buses or automobiles to transport Tourism
Promoters are authorized for payment or reimbursement.
5. Accommodations. Expenses to house Tourism Promoters are authorized for
payment or reimbursement at actual cost.
6. Entertainment. Expenses to entertain convention, meeting,trade show or familiarization
tour attendees. Examples of these entertainment expenses include,but are not limited to
the costs for singers, dancers, magicians, astrologers, chefs, musicians, pageant winners,
clowns, fisherman, animal trainers or massage therapists. These entertainment expenses
serve a valid public purpose and are authorized for payment or reimbursement.
F. COUNTY PURCHASING CARD USE.
The Collier County Purchasing Card may be used by Tourism Department staff for all travel,
entertainment and registrations including the cost of restaurant meals. The Purchasing Cards
issued to each Tourism Department staff member will have a single transaction limit of$2,000
and a maximum monthly spending limit of$10,000.
G. PAYMENT BY ADVANCEMENT OR REIMBURSEMENT.
The County may pay by advancement or reimbursement,or a combination thereof,the costs of
per diem and incidental expenses of employees of the County and other authorized persons,for
foreign travel at the current rates as specified in the federal publication "Standardized
Regulations(Government Civilians,Foreign Areas)."
The County may also pay by advancement or reimbursement,or by a combination thereof,the
actual reasonable and necessary costs of travel, meals, lodging, and incidental expenses of
employees of the County and other authorized persons when meeting with travel writers,tour
brokers,or other persons connected with the tourist industry,and while attending or traveling in
connection with travel or trade shows.
This Resolution supersedes Resolution No.2004-370.
C
3
7.D.b
Packet Pg. 106 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
10K
THIS RESOLUTION ADOPTED this day of ,' a'194bafter a motion, second and
majority vote favoring same.
DATED:. ::t:-% BOARD OF COUNTY COMMISSIONERS
ATTE$".P:. . OF COLLIER COUNTY,FLORIDA
DW1CiH E.BROCK,, J 1errk
CC
kC .as.v¢. airman's PRANK IIALAS,Chairman
119014 n.14
Approved as to form and
legal sufficiency:
Wiefritrij
Colleen M.Greene
Assistant County Attorney
054MCR-00087/2
Item# In___ ,/
Agenda a_IC( r
Dale N
Date 3
Rec'
4 uty Clerk A
4
7.D.b
Packet Pg. 107 Attachment: 22-7980 Contract_DiaMonde_FullyExec (27980 : Renewal of Diamonde -Tourism German Representation)
Diamonde e.K
Room Night Bookings in Destination
as of Dec. 2023
Top 20 Tour Operators
%%
2024
Estimate 2023 vs 2022 2024 vs 2023
BENELUX*16,973 10,748 15,854 19,028 48%20%
TOTAL 16,973 10,748 15,854 19,028 48%20%
Avg ADR $237.43 $335.51 $303.17 $303.00
Est Tourist
Tax $201,494.97 $180,303.07 $240,322.86 $288,274.20 33%20%
REGION 2019 2022 2023
7.D.c
Packet Pg. 108 Attachment: International Reps Germany Data 2024 2 (27980 : Renewal of Diamonde -Tourism German Representation)
INTERNATIONAL REPRESENTATIVES -GERMANY MARKET-
2023
7.D.d
Packet Pg. 109 Attachment: International Rep Germany Presentation 2pdf
GERMANY| Diamonde e.K
2
•Partner for 16 years
•Florida’s Paradise Coast is their only destination client
•Countries covered: Germany, Austria, Switzerland, Belgium, Netherlands, and Luxembourg
•2023 RESULTS –ROI: 100.3%
•2023 Room Nights Booked: 16,973
•2023 Estimated German Market Spend in Collier County: $21,973,644
7.D.d
Packet Pg. 110 Attachment: International Rep Germany Presentation 2pdf
EUROPEAN MARKET | Traveler Journey
3
•Visitors book 6-18 months in advance
•Visitors utilize tour operators to help book their travel
•With vacation schedules, most travel in the summer months with spring and fall following
•Tours will typically cover multiple areas of Florida
•Top arrival airports –Orlando, Tampa, Miami,
RSW typically fourth or fifth
•Support Discover Airlines that flies direct from Frankfort to RSW
•Visitors typically have higher net worth and use luxury/specialist tour operators for ease
7.D.d
Packet Pg. 111 Attachment: International Rep Germany Presentation 2pdf
4
INTERNATIONAL REPS | SERVICES
•Trade Partner/ Extension of CVB in-market
o B2B –work with European travel agencies
o Work with European reps for brands such as Visit FL, Brand USA
•Tour Operators Relationships
•Marketing and Public Relations
o Work with tour operators to keep Florida’s Paradise Coast is top of mind
o Promote and encourage includes of our hotels to generate increased room night bookings
o Our reps have built exclusive relationships and collaborations with tour operators and hotel
properties
o Amplify the reach of the CVB marketing spend with partners above
o Attend trade and media events
o Integrate marketing campaigns across multiple platforms to ensure call to action for our partners
o Social Media and Media Outreach
7.D.d
Packet Pg. 112 Attachment: International Rep Germany Presentation 2pdf
5
COMPETITIVE ANALYSIS| EUROPEAN OFFICES
•Florida Destinations in Europe
•Our Destination Sales
o 20 destinations have offices in Europe
o Include Tampa, St. Pete/Clearwater, Orlando, Bradenton, Sarasota, Fort Myers, Charlotte County,
and the Florida Keys
o Still tracking back as our destination was off-sale in late 2022 and 2023 due to the hurricane
o Tour operators relocated and booked visitors to other Florida destinations during this time period
7.D.d
Packet Pg. 113 Attachment: International Rep Germany Presentation 2pdf
6
COMPETITIVE ANALYSIS| FL MARKETS AUG 2023
STR Data August, 2023 data based on hotels participating in data collection
STR Data is the weekly collection of hotel data in Collier County that provides daily information on the number of rooms, Occupancy Rates, Average Daily Rates
(by day), and Hotel Revenue per person.
7.D.d
Packet Pg. 114 Attachment: International Rep Germany Presentation 2pdf
7
GERMANY| Room Night Bookings in Destination
as of December 2023 Top 20 Tour Operators
*BENELUX represents the area of Germany, Belgium, Austria, Switzerland, Netherlands, and Luxembourg.
2020 and 2021 are not included due to the pandemic.
ADR (Average Daily Rate) from STR Data, Downs & St. Germain Yearly Comparison Report, 2024 conservatively estimated
same as 2023
ROI calculation using staffing costs per the contract and the 2023 Tourist Tax collection above
2023 ROI: 100.3%
(($240,323-$120,000)/$120,000)
REGION 2019 2022 2023
%%
2024
Estimate 2023 vs 2022 2024 vs 2023
BENELUX*16,973 10,748 15,854 19,028 48%20%
TOTAL 16,973 10,748 15,854 19,028 48%20%
Avg ADR $237.43 $335.51 $303.17 $303.00
Est Tourist
Tax $201,494.97 $180,303.07 $240,322.86 $288,274.20 33%20%
7.D.d
Packet Pg. 115 Attachment: International Rep Germany Presentation 2pdf
8
GERMANY| Visitor Economic Impact
*BENELUX represents the area of Germany, Belgium, Austria, Switzerland, Netherlands, and Luxembourg.
2020 and 2021 are not included due to the pandemic.
$165 spend per day and 2.8 people per party based on 2023 data collected in Collier County intercept surveys, Downs & St.
Germain
Year Location
Room
Nights
Economic Impact
$165 Spend Per Visitor (2.8) Per
Day (3)
2023 BENELUX 15,854 $21,973,644.00
2022 BENELUX 10,748 $14,896,728.00
2019 BENELUX 16,973 $23,524,578.00
7.D.d
Packet Pg. 116 Attachment: International Rep Germany Presentation 2pdf
9
GERMANY | PUBLIC RELATIONS
2023 Social Media Measures
47 posts
210,000 total impressions
Earned Media Relations Coverage
2022 $120,000
2023 $158,577 increase of 32%
7.D.d
Packet Pg. 117 Attachment: International Rep Germany Presentation 2pdf
THANK YOU
10
7.D.d
Packet Pg. 118 Attachment: International Rep Germany Presentation 2pdf
02/20/2024
EXECUTIVE SUMMARY
Recommendation to approve a one-year renewal of Agreement No. 22-7979 “Tourism International
Representation - UK and Ireland Market” with OMMAC Ltd., for Flat Annual Fixed Price of $120,000
($10,000 per month), and reimbursable expenses for travel, registrations and miscellaneous for up to $80,000
totaling $200,000 annually and make a finding that this action promotes tourism.
______________________________________________________________________________
OBJECTIVE: To renew Agreement No. 22-7979 for one year for tourism representation services in the
UK/Ireland market which promotes Collier County as a worldwide visitor destination.
CONSIDERATIONS: Collier County has maintained local representation in the UK since 2008. Presence in this
market has been beneficial in bringing UK and Ireland residents to Collier County. Over the course of this term and
relationship, the UK market has remained the leading market of international origin for Collier County. The
representation in this market has attracted visitors via consumer direct initiatives, as well as, via the education of
tour operators and travel agents about Florida’s Paradise Coast (Collier County) region. Presence in that market
has been beneficial in bringing UK and Ireland residents to Collier County. OMMAC’s representative is 100%
dedicated to the CVB account and Collier County is their only destination account in Florida.
On March 14, 2023 (Agenda Item 11B), the Board of County Commissioners approved the award of Agreement
No. 22-7979 for Tourism International Representation - UK and Ireland Market to OMMAC Ltd. for one year and
requested that the renewal be brought back to the Board for approval. The contractor has agreed to renew the
Agreement for one year without price increases.
The annual costs established in the Agreement are as follows: Flat Annual Fixed Price of $120,000 ($10,000 per
month), and Reimbursable Expenses for Travel, Registrations and Miscellaneous for up to $80,000 totaling
$200,000 annually. The reimbursable expenses are approved by the Division Director before the expenditure
occurs. Current expenditures total $136,007.16 for ten (10) months. This total does not include the monthly fee or
any other expenditures for the last two months on the current Agreement.
This representation is vital for Collier County to remain competitive with other Florida markets. Currently, twenty
(20) Florida markets have representation/offices in Europe, including our competitive set of areas - Tampa, St.
Pete/Clearwater, Orlando, Bradenton, Sarasota, Lee County, Charlotte County, Palm Beach, Miami, and the Florida
Keys. In August of 2023, when many European travelers take a vacation, for instance, this competitive set had
higher occupancy rates ranging from 66.5% (Florida Keys) to a lower rate of 58.3% (Palm Beach) compared to
56.3% for the Naples market. The Naples market is tracking back as our destination was off -sale in late 2022 and
2023 due to Hurricane Ian impacts. Moreover, the Average Daily Rates for these markets were fo r the most part
lower than Collier County’s $216.23, ranging from $123.82 (Fort Myers) to $169.23 (St. Pete/Clearwater). The
only market higher was the Florida Keys at $260.20.
Two important measures of the work completed by OMMAC Ltd., were implemented to measure effectiveness.
OMMAC Ltd., works with over 60 tour operators. As the destination remained off -sale for prolonged periods in
both 2022 and 2023, operator reporting did not reflect completed arrival figures which led to tracking
inconsistencies for overall arrivals. Instead, government data was used to track overall arrivals rather than survey
each operator. The National Travel and Tourism Office (NTTO) has a Survey of International Travelers (SIAT)
that is administered through the U.S. Department of Commerce. The total number of visitors were obtained from
the SIAT Survey for the entire 2019, 2022, and the first three quarters of 2023 for UK and Ireland. These figures
were then divided by the average number in a travel party, which average number was based on information from
the tour operators in that region. Finally, that number was then multiplied by the conservatively estimated hotel
room nights of 3 nights per stay (see attachment for detail). In 2019, which is a benchmark year used that does not
include a pandemic (2020 and 2021 were affected by the pandemic), 55,714 room nights were obtained. In 2022,
room nights were 10,714 (due to the remaining UK/Ireland lockdown and the slowing of sales due to Hurricane
Ian), and in 2023 this number grew to 23,571 for the first three quarters of the year (an increase of 120% from
2022.) In 2024, OMMAC Ltd. estimates an overall 20% increase of room night bookings over 2023, for a total of
7.E
Packet Pg. 119
02/20/2024
28,285 room nights.
In the chart below, County staff has estimated the tourist tax collections to further measure the effectiveness of the
firm for these room nights utilizing the Average Daily Rate (ADR) obtained through STR data for the associated
time frames. (Taxes = ADR*Hotel Rooms Booked * 5%). STR data provides weekly information about hotels in
Collier County. The firm surveys our local hotels and provides weekly data such as Average Daily Rates,
Occupancy, and Hotel Revenue per person. The 99% increase of tax collection from 2022 to 2023 has resulted in a
Return On Investment (ROI) of 197.7%. (($357,301 tax collections- $120,000 flat fee) / $120,000 * 100).
REGION 2019 2022 2023* % %
Estimate
2024
2023 vs
2022
2024 vs 2023
UK &
Ireland
55,714 10,714 23,571 28,285 120% 20%
Avg ADR $237.43 $335.51 $303.17 $303.00 -10% 0%
Est
Tourist
Tax
$661,408.75 $179,732.71 $357,301.00 $428,520.78 99% 20%
*2023 data is for the first three quarters of the year
The second measure is based on the media relations coverage in the destination. OMMAC Ltd. has worked to add
earned (not paid for) media and placements. Earned media is obtained through public relations work and can
include articles written in traditional print, broadcast, or social media. Earned media saw an increase of 65% from
2022 over 2023 (2022 earned media was $346,177 and 2023 earned media was $572,217). Additionally, their 2023
social media measures include 139 posts with 40,600 impressions and an engagement rate of 2.1 for all the posts.
The economic impact of the direct spend in Collier Count y by visitors from UK and Ireland for the first three
quarters of 2023 totals $10,890,000.00(calculated as 22,000 visitors x $165 direct spend per day per person.) This
calculation is based on the data from intercept surveys in Collier County for 2023 conducted by Downs & St.
Germain.
Based on OMMAC’s performance and improving the measures for effectiveness, County staff is recommending
renewing the Agreement for one year at the same pricing. This Agreement also has another one year renewal option
remaining.
FISCAL IMPACT: Funds for marketing services are provided in the FY 2024 Tourist Development Tax
supported Tourism Promotion Fund (1101) budget. The annual contract budget is $200,000 for the UK and Ireland
market.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary
ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development
Council at its meeting on February 20, 2024.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To approve a one-year renewal of Agreement No. 22-7979 “Tourism International
Representation - UK and Ireland Market” with OMMAC Ltd., for Flat Annual Fixed Price of $120,000 ($10,000
per month), and reimbursable expenses for travel, registrations and miscellaneous for up to $80,000 totaling
$200,000 annually and make a finding that this action promotes tourism.
7.E
Packet Pg. 120
02/20/2024
Prepared by: John Melleky, Tourism Division
ATTACHMENT(S)
1. 22-7979 Contract_OMMAC_FullyExec (PDF)
2. OMMAC.UK&I. Contract Renewal 22-7979 (PDF)
3. UK Ireland Estimates for Room Nights (PDF)
4. UK Ireland Hotel Room Nights (PDF)
5. International Reps Presentation 2024 UK Ireland 2 (PDF)
7.E
Packet Pg. 121
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.E
Doc ID: 28038
Item Summary: Recommendation to approve a one-year renewal of Agreement No. 22-7979 “Tourism
International Representation - UK and Ireland Market” with OMMAC Ltd., for Flat Annual Fixed Price of
$120,000 ($10,000 per month), and reimbursable expenses for travel, registrations and miscellaneous for up to
$80,000 totaling $200,000 annually and make a finding that this action promotes tourism.
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
02/13/2024 8:57 AM
Submitted by:
Title: – Tourism
Name: John Melleky
02/13/2024 8:57 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 02/13/2024 8:57 AM
Tourism Sandra Rios Tourism Review Completed 02/13/2024 2:10 PM
Tourism John Melleky Tourism Review Completed 02/13/2024 2:51 PM
Office of Management and Budget Christopher Johnson OMB Completed 02/13/2024 3:02 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/13/2024 3:53 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
02/13/2024 6:45 PM
County Attorney's Office Colleen Greene Attorney Review Completed 02/14/2024 8:58 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/16/2024 12:09 PM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 1:44 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
7.E
Packet Pg. 122
FIXED FEE PROFESSIONAL SERVICE AGREEMENT
22-7979
for
Tourism International Representation - UK and Ireland Market
THIS AGREEMENT, made and entered into on this 19"day of (Mar'c h ,
20 23 , by and between OMMAC Ltd.
a registered company in United Kingdom, Registration No. 4967240 , whose business
address is Greystones Rougetts Road, West Melling, Kent, ME19 5XQ, UK the
Contractor") and Collier County, a political subdivision of the State of Florida, (the
County"):
WITNESSETH:
1. The Agreement shall be for a one 1 ) year period, commencing n
or I I on March 30, 2023 ,and terminating on
one ( 1 ) year(s) from that date or until all outstanding Purchase Order(s)
issued prior to the expiration of the Agreement period have been completed or
terminated.
The County may, at its discretion and with the consent of the Contractor, renew
the Agreement under all of the terms and conditions contained in this Agreement
for two 2 ) additional one ( 1 ) year(s) periods. The County shall
give the Contractor written notice of the County's intention to renew the
Agreement term prior to the end of the Agreement term then in effect.
The County Manager, or his designee, may, at his discretion, extend the
Agreement under all of the terms and conditions contained in this Agreement for
up to one hundred and eighty (180) days. The County Manager, or his designee,
shall give the Contractor written notice of the County's intention to extend the
Agreement term prior to the end of the Agreement term then in effect.
2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work
upon issuance of a I I Purchase Order 7 Notice to Preoeed I I ld9Fl--Or-der.
3. STATEMENT OF WORK. The Contractor shall provide services in accordance
with the terms and conditions of 1 I Request for Proposal (RFP) I I Invitation-to
T-B-) I I Othe
22-7979 , including all Attachment(s), Exhibit(s) and Addenda and the
Contractor's proposal referred to herein and made an integral part of this
Agreement.
I The Contractor shall also provide services in accordance with Exhibit A -
Scope of Services attached hereto.
Page 1 of 15
Fixed Price Professional Service Agreement 2022_Ver.2
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Packet Pg. 123 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
3.1 This Agreement contains the entire understanding between the parties
and any modifications to this Agreement shall be mutually agreed upon in writing
by the Parties, in compliance with the County's Procurement Ordinance, as
amended, and Procurement Procedures in effect at the time such services are
authorized.
3.2 The execution of this Agreement shall not be a commitment to the
Contractor to order any minimum or maximum amount. The County shall order
items/services as required but makes no guarantee as to the quantity, number,
type or distribution of items/services that will be ordered or required by this
Agreement.
4. THE AGREEMENT SUM. The County shall pay the Contractor for the
performance of this Agreement based on Exhibit B- Fee Schedule, attached
hereto and the price methodology as defined in Section 4.1. Payment will be made
upon receipt of a proper invoice and upon approval by the County's Contract
Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla.
Stats., otherwise known as the "Local Government Prompt Payment Act".
4.1 Price Methodology (as selected below):
Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks
are transferred from the County to the contractor; and, as a business practice there
are no hourly or material invoices presented, rather, the contractor must perform
to the satisfaction of the County's project manager before payment for the fixed
price contract is authorized.
1 Time and Materials: The County agrees to pay the contractor for the amount
of labor time spent by the contractor's employees and subcontractors to perform
the work (number of hours times hourly rate), and for materials and equipment
used in the project (cost of materials plus the contractor's markup). This
methodology is generally used in projects in which it is not possible to accurately
estimate the size of the project, or when it is expected that the project
requirements would most likely change. As a general business practice, these
contracts include back-up documentation of costs; invoices would include number
of hours worked and billing rate by position (and not company (or subcontractor)
timekeeping or payroll records), material or equipment invoices, and other
reimbursable documentation for the project.
rees to pay a firm total fix
or-se vice doll rice per ton, delivery price per package or
4.2 Any County agency may obtain services under this Agreement, provided
sufficient funds are included in their budget(s).
Page 2 of 15 CAoFixedPriceProfessionalServiceAgreement2022_Ver.2
7.E.a
Packet Pg. 124 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
4.3 Payments will be made for services furnished, delivered, and accepted,
upon receipt and approval of invoices submitted on the date of services or within
six (6) months after completion of the Agreement. Any untimely submission of
invoices beyond the specified deadline period is subject to non-payment under the
legal doctrine of "lathes" as untimely submitted. Time shall be deemed of the
essence with respect to the timely submission of invoices under this Agreement.
4.4 The County, or any duly authorized agents or representatives of the County,
shall have the right to conduct an audit of Contractor's books and records to verify
the accuracy of the Contractor's claim with respect to Contractor's costs
associated with any Payment Application, Change Order, or Work Directive
Change.
4.5 Tr ravel an bur able p Tr yel girl Reimbursable
shall be reimbursed as per Section 112.061 Fla. Stats.
Mileage 0 A4-5pe +le
Breakfast 6.04
Lunch 1-1-49
Dinner 443,00
Airfare Actual ticket cost limited to tourist or coach
slags-fare
Rental car Actual rental cost limited to compact or
standard size vehicles
Lodging Actual cost of lodging at single occupancy
Right
Rafking Actual cost of parking
Taxi or Airport Limousine
telephone long distance charges, fax charges, photocopying charges and
postage. Reimbursable items will be pai
receipts. Contractor shall be responsible for all other costs and expenses
5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes
associated with the Work or portions thereof, which are applicable during the
performance of the Work. Collier County, Florida as a political subdivision of the
State of Florida, is exempt from the payment of Florida sales tax to its vendors
under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531C.
Page 3 of 15 CAC
Fixed Price Professional Service Agreement 2022_Ver.2
7.E.a
Packet Pg. 125 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
6. NOTICES. All notices from the County to the Contractor shall be deemed duly
served if mailed or emailed to the Contractor at the following:
Company Name: OMMAC Ltd.
Address: PO Box 316
West Mailing, Kent, ME19 5XQ, United Kingdom
Authorized Agent: Oonagh McCullagh-Boyle, Managing Director
Attention Name & Title:
Telephone: 44-7802-420-750
E-Mail(s): Oonagh@ommac.co.uk
All Notices from the Contractor to the County shall be deemed duly served if mailed
or emailed to the County to:
Board of County Commissioners for Collier County, Florida
Division Name: Tourism
Division Director:Paul Beirnes
Address: 266 N. Horseshoe Drive, Suite 105
Naples, Florida 34104
Administrative Agent/PM: Paul Beirnes
Telephone: 239) 252-4040
E-Mail(s): Paul.Beirnes@colliercountyfl.gov
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification. All notices under this Agreement
must be in writing.
7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as
creating a partnership between the County and the Contractor or to constitute the
Contractor as an agent of the County.
8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all
permits necessary for the prosecution of the Work shall be obtained by the
Contractor. The County will not be obligated to pay for any permits obtained by
Subcontractors.
Payment for all such permits issued by the County shall be processed internally
by the County. All non-County permits necessary for the prosecution of the Work
shall be procured and paid for by the Contractor. The Contractor shall also be
solely responsible for payment of any and all taxes levied on the Contractor. In
addition, the Contractor shall comply with all rules, regulations and laws of Collier
County, the State of Florida, or the U. S. Government now in force or hereafter
adopted. The Contractor agrees to comply with all laws governing the
responsibility of an employer with respect to persons employed by the Contractor.
Page 4 of 15
Fixed Price Professional Service Agreement 2022_Ver.2 CA("
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Packet Pg. 126 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person
to use in any manner whatsoever, County facilities for any improper, immoral or
offensive purpose, or for any purpose in violation of any federal, state, county or
municipal ordinance, rule, order or regulation, or of any governmental rule or
regulation now in effect or hereafter enacted or adopted. In the event of such
violation by the Contractor or if the County or its authorized representative shall
deem any conduct on the part of the Contractor to be objectionable or improper,
the County shall have the right to suspend the Agreement of the Contractor.
Should the Contractor fail to correct any such violation, conduct, or practice to the
satisfaction of the County within twenty-four (24) hours after receiving notice of
such violation, conduct, or practice, such suspension to continue until the violation
is cured. The Contractor further agrees not to commence operation during the
suspension period until the violation has been corrected to the satisfaction of the
County.
10. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County
may terminate said Agreement for cause; further the County may terminate this
Agreement for convenience with a thirty (30) day written notice. The County shall
be the sole judge of non-performance.
In the event that the County terminates this Agreement, Contractor's recovery
against the County shall be limited to that portion of the Agreement Amount earned
through the date of termination. The Contractor shall not be entitled to any other
or further recovery against the County, including, but not limited to, any damages
or any anticipated profit on portions of the services not performed.
11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination
as to race, sex, color, creed or national origin or any other class protected by
federal or Florida law.
12. INSURANCE. The Contractor shall provide insurance as follows:
A. n Commercial General Liability: Coverage shall have minimum limits of
1,000,000 Per Occurrence, $2,000,000 aggregate for Bodily Injury
Liability and Property Damage Liability. The General Aggregate Limit shall be
endorsed to apply per project. This shall include Premises and Operations;
Independent Contractors; Products and Completed Operations and Contractual
Liability.
Coverage shall have minimum limits of
Per Occurrence, Combined Single Limit for Bodily Injury Liability
C. • Workers' Compensation: Insurance covering all employees meeting
Statutory Limits in compliance with the applicable state and federal laws.
Page 5 of 15 CAQ'
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The coverage must include Employers' Liability with a minimum limit of
500,000 for each accident.
D. U Professional Liability: Shall be maintained by the Contractor to ensure its
legal liability for claims arising out of the performance of professional services
under this Agreement. Contractor waives its right of recovery against County as
to any claims under this insurance. Such insurance shall have limits of not less
than $ 1,000,000 each claim and aggregate.
E- Cyber Liability_:. Coverage shall have minimum limits of $
per occurrence.
of$ per occurrence.
Fr n Watercraft: Coverage shall have minimum limits of $ per
i-
per occurrence.
hU
minimum limits of$ per occurrence.
14-
minimum limits of$ per occurrence.
Special Requirements: Collier County Board of County Commissioners, OR,
Board of County Commissioners in Collier County, OR, Collier County
Government shall be listed as the Certificate Holder and included as an
Additional Insured" on the Insurance Certificate for Commercial General
Liability where required. This insurance shall be primary and non-contributory with
respect to any other insurance maintained by, or available for the benefit of, the
Additional Insured and the Contractor's policy shall be endorsed accordingly.
Current, valid insurance policies meeting the requirement herein identified shall be
maintained by Contractor during the duration of this Agreement. The Contractor
shall provide County with certificates of insurance meeting the required insurance
provisions. Renewal certificates shall be sent to the County thirty (30) days prior
to any expiration date. Coverage afforded under the policies will not be canceled
or allowed to expire until the greater of: thirty (30) days prior written notice, or in
accordance with policy provisions. Contractor shall also notify County, in a like
manner, within twenty-four (24) hours after receipt, of any notices of expiration,
cancellation, non-renewal or material change in coverage or limits received by
Page 6 of 15 AFixedPriceProfessionalServiceAgreement2022_Ver.2
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Packet Pg. 128 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
Contractor from its insurer, and nothing contained herein shall relieve Contractor
of this requirement to provide notice.
Contractor shall ensure that all subcontractors comply with the same insurance
requirements that the Contractor is required to meet.
13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the
Contractor shall defend, indemnify and hold harmless Collier County, its officers
and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys' fees and paralegals' fees, whether
resulting from any claimed breach of this Agreement by Contractor, any statutory
or regulatory violations, or from personal injury, property damage, direct or
consequential damages, or economic loss, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the Contractor or anyone
employed or utilized by the Contractor in the performance of this Agreement. This
indemnification obligation shall not be construed to negate, abridge or reduce any
other rights or remedies which otherwise may be available to an indemnified party
or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of
Collier County.
13.1 The duty to defend under this Article 13 is independent and separate from the
duty to indemnify, and the duty to defend exists regardless of any ultimate liability
of the Contractor, County and any indemnified party. The duty to defend arises
immediately upon presentation of a claim by any party and written notice of such
claim being provided to Contractor. Contractor's obligation to indemnify and defend
under this Article 13 will survive the expiration or earlier termination of this
Agreement until it is determined by final judgment that an action against the County
or an indemnified party for the matter indemnified hereunder is fully and finally
barred by the applicable statute of limitations.
14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on
behalf of the County by the Tourism Division
15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest
and shall acquire no interest, either direct or indirect, which would conflict in any
manner with the performance of services required hereunder. Contractor further
represents that no persons having any such interest shall be employed to perform
those services.
16. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the
following component parts, all of which are as fully a part of the Agreement as if
herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), Exhibit
A Scope of Services, Exhibit B Fee Schedule, RFP/ I I gal
Other 22-7979
including Exhibits, Attachments and Addenda/Addendum, n
and • Other Exhibit/Attachment: Exhibit C: Resolution 2006-40
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Packet Pg. 129 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
17. APPLICABILITY. Sections corresponding to any checked box (M ) will expressly
apply to the terms of this Agreement.
18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and
between the parties herein that this Agreement is subject to appropriation by the
Board of County Commissioners.
19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or
individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee,
service or other item of value to any County employee, as set forth in Chapter 112,
Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as
amended, and County Administrative Procedure 5311. Violation of this provision
may result in one or more of the following consequences: a. Prohibition by the
individual, firm, and/or any employee of the firm from contact with County staff for
a specified period of time; b. Prohibition by the individual and/or firm from doing
business with the County for a specified period of time, including but not limited to:
submitting bids, RFP, and/or quotes; and, c. immediate termination of any
Agreement held by the individual and/or firm for cause.
20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the
Contractor is formally acknowledging without exception or stipulation that it agrees
to comply, at its own expense, with all federal, state and local laws, codes, statutes,
ordinances, rules, regulations and requirements applicable to this Agreement,
including but not limited to those dealing with the Immigration Reform and Control
Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto,
as either may be amended; taxation, workers' compensation, equal employment
and safety including, but not limited to, the Trench Safety Act, Chapter 553, Florida
Statutes, and the Florida Public Records Law Chapter 119, if applicable, including
specifically those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated
as follows:
IF THE CONTRACTOR HAS QUESTIONS REGARDING THE
APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE
CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS
RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF
PUBLIC RECORDS AT:
Division of Communications, Government and Public Affairs
3299 Tamiami Trail East, Suite 102
Naples, FL 34112-5746
Telephone: (239) 252-8999
Email: PublicRecordRequest c colliercountyfl.gov
The Contractor must specifically comply with the Florida Public Records Law to:
1. Keep and maintain public records required by the public agency to
perform the service.
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Packet Pg. 130 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
2. Upon request from the public agency's custodian of public records,
provide the public agency with a copy of the requested records or allow
the records to be inspected or copied within a reasonable time at a cost
that does not exceed the cost provided in this chapter or as otherwise
provided by law.
3. Ensure that public records that are exempt or confidential and exempt
from public records disclosure requirements are not disclosed except as
authorized by law for the duration of the contract term and following
completion of the contract if the Contractor does not transfer the records
to the public agency.
4. Upon completion of the contract, transfer, at no cost, to the public agency
all public records in possession of the Contractor or keep and maintain
public records required by the public agency to perform the service. If the
Contractor transfers all public records to the public agency upon
completion of the contract, the Contractor shall destroy any duplicate
public records that are exempt or confidential and exempt from public
records disclosure requirements. If the Contractor keeps and maintains
public records upon completion of the contract, the Contractor shall meet
all applicable requirements for retaining public records. All records stored
electronically must be provided to the public agency, upon request from
the public agency's custodian of public records, in a format that is
compatible with the information technology systems of the public agency.
If Contractor observes that the Contract Documents are at variance therewith, it
shall promptly notify the County in writing. Failure by the Contractor to comply with
the laws referenced herein shall constitute a breach of this Agreement and the
County shall have the discretion to unilaterally terminate this Agreement
immediately.
21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County
encourages and agrees to the successful Contractor extending the pricing, terms and
conditions of this solicitation or resultant Agreement to other governmental entities at
the discretion of the successful Contractor.
22. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or
otherwise unenforceable, in whole or in part, the remaining portion of this Agreement
shall remain in effect.
23. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to
this Agreement in compliance with the Procurement Ordinance, as amended, and
Procurement Procedures.
24. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a
good faith effort to resolve any such disputes by negotiation. The negotiation shall be
attended by representatives of Contractor with full decision-making authority and by
County's staff person who would make the presentation of any settlement reached
during negotiations to County for approval. Failing resolution, and prior to the
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Fixed Price Professional Service Agreement 2022_Ver.2 CAC'
7.E.a
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commencement of depositions in any litigation between the parties arising out of this
Agreement, the parties shall attempt to resolve the dispute through Mediation before
an agreed-upon Circuit Court Mediator certified by the State of Florida. The mediation
shall be attended by representatives of Contractor with full decision-making authority
and by County's staff person who would make the presentation of any settlement
reached at mediation to County's board for approval. Should either party fail to submit
to mediation as required hereunder, the other party may obtain a court order requiring
mediation under section 44.102, Fla. Stat.
25. VENUE. Any suit or action brought by either party to this Agreement against the other
party relating to or arising out of this Agreement must be brought in the appropriate
federal or state courts in Collier County, Florida, which courts have sole and exclusive
jurisdiction on all such matters.
26.
ccmcd necessary to ensure that
competent persons will be utilized in the performance of the Agreement. The
r shall not change Key
osed replacement personnel.
AGREEMENT STAFFING. The Contractor's personnel and management to be
utilized for this Agreement shall be knowledgeable in their areas of expertise. The
County reserves the right to perform investigations as may be deemed necessary to
ensure that competent persons will be utilized in the performance of the Agreement.
The Contractor shall assign as many people as necessary to complete required
services on a timely basis, and each person assigned shall be available for an amount
of time adequate to meet required services.
27. [ill ORDER OF PRECEDENCE. In the event of any conflict between or among the
terms of any of the Contract Documents, the terms of solicitation the Contractor's
Proposal, and/or the County's Board approved Executive Summary, the Contract
Documents shall take precedence.
n
or among the terms of any of the Contract Documents and/or the County's Board
terms of the Contract Documents cannot be resolved by application of the
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Fixed Price Professional Service Agreement 2022_Ver.2 CA6
7.E.a
Packet Pg. 132 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
imposing the more strict or costly obligation under the Contract Documents upon the
Contractor at County's discretion.
28. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without
the prior consent in writing of the County. Any attempt to assign or otherwise transfer
this Agreement, or any part herein, without the County's consent, shall be void. If
Contractor does, with approval, assign this Agreement or any part thereof, it shall
require that its assignee be bound to it and to assume toward Contractor all of the
obligations and responsibilities that Contractor has assumed toward the County.
29. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as
amended. Background checks are valid for five (5) years and the Contractor shall be
responsible for all associated costs. If required, Contractor shall be responsible for the
costs of providing background checks by the Collier County Facilities Management
Division for all employees that shall provide services to the County under this
Agreement. This may include, but not be limited to, checking federal, state and local
law enforcement records, including a state and FBI fingerprint check, credit reports,
education, residence and employment verifications and other related records.
Contractor shall be required to maintain records on each employee and make them
available to the County for at least four (4) years. All of Contractor's employees and
subcontractors must wear Collier County Government Identification badges at all times
while performing services on County facilities and properties. Contractor ID badges
are valid for one (1) year from the date of issuance and can be renewed each year at
no cost to the Contractor during the time period in which their background check is
valid, as discussed below. All technicians shall have on their shirts the name of the
contractor's business.
The Contractor shall immediately notify the Collier County Facilities Management
Division via e-mail (DL-FMOPS@colliergov.net) whenever an employee assigned to
Collier County separates from their employment. This notification is critical to ensure
the continued security of Collier County facilities and systems. Failure to notify within
four (4) hours of separation may result in a deduction of $500 per incident.
Intentionally left blank-signature page to follow)
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Fixed Price Professional Service Agreement 2022_Ver.2
7.E.a
Packet Pg. 133 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
IN WITNESS WHEREOF, the parties hereto, by an authorized person or agent, have
executed this Agreement on the date and year first written above.
ATTEST: BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
Cryst.'K K1nzel,'CIerI,9f the Circuit
Court adds-brrpti'ttiler "f
By: y:
Rick LoCastro Chair
Dated:`
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1414signature OM
Contractor's Witnesses:
OMMAC Ltd.
Contractor
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Contractor's First Witness.) Si e — I
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AO=k.\ TType/print signature and titleT M, „ac bl _
TType/print witness nameT
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Contractor's Sec I ness
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Approv d as to Form an Legality:
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Print Name
Page 12 of 15
Fixed Price Professional Service Agreement 2022 Ver.2
7.E.a
Packet Pg. 134 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
Exhibit A
Scope of Services
following this page (containing
2
page/s)
this exhibit is not applicable
Page 13 of 15
Fixed Price Professional Service Agreement 2022_Ver.2
7.E.a
Packet Pg. 135 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
Request for Proposal (RFP) #22-7979
Tourism International Representation- UK and Ireland Market"
Exhibit A
Scope of Services
BACKGROUND
The Naples, Marco Island, Everglades Convention and Visitors Bureau ("CVB") is the official destination
marketing organization for Collier County. The County covers a large geographic area and has a diversified
tourism product that includes beaches, shopping, Sports and Eco-tourism and convention opportunities. For
more background information on the Naples, Marco Island, Everglades Convention & Visitors Bureau please
visit www.paradisecoast.com.
DETAILED SCOPE OF WORK
Full-time representation services with an experienced International Tourism Representation firm for the
United Kingdom and Ireland market.
Services Required:
1. Develop an annual destination marketing plan that is implemented monthly for all services covered
under the agreement.
2. Coordination of Public Relations efforts with in-country media.
3. Manage social media services related to in-country communications with trade, media and
consumers.
4. Provide a dedicated phone, fax and e-mail address for the Naples, Marco Island, Everglades CVB.
5. Translation services as needed or required.
6. Contract and maintain storage of promotion materials and distribution services as necessary.
7. Monthly reports will be submitted to the CVB by the 10th of the following month, outlining
activities per country with future activity projections and market overviews.
8. Travel Trade Activities: The following are travel trade marketing activities which the successful
firm will perform:
a. Participation in trade and consumer trade shows & events in country, surrounding areas and
in the US as necessary.
b. Regular communication and destination updates to tour operators, travel agents and media.
c. Organize, conduct, or participate in travel trade and media familiarization trips to and within
Southwest Florida.
d. Conduct travel trade training and sales calls to tour operators, airlines, and other related
organizations in-country and surrounding areas.
e. Assist the CVB and its U.S. based marketing partners and agencies with trade and consumer
promotions.
f. Assist with the International Tourism marketing promotions and advertising related
Page 1 of 2
Exhibit A— Scope of Services
7.E.a
Packet Pg. 136 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
Request for Proposal (RFP) #22-7979
Tourism International Representation- UK and Ireland Market"
activities to maximize the CVB budget.
g. Fulfillment of inquiries for CVB publications/literature to trade & consumers via both
Florida based and in-country fulfillment facilities.
h. Pre-screen and forward travel trade and media leads to the CVB which result from above-
mentioned activities.
i. Develop and fulfill requests from media and organize and work with CVB in-house PR team
on familiarization trips for journalists.
j. Maintain close working relationships with Visit Florida, Brand USA and other tourism
industry associations, including Visit USA organizations.
k. Create and maintain an up-to-date country by country trade, media, and consumer database
for periodic distribution of destination information.
9. Pre-approved expenses related to the various services will be invoiced at cost monthly as follows:
a. Advertising, if necessary, will be billed at net cost (no markup) to the CVB's
advertising agency of record.
b. Travel expenses such as air, auto rental, hotels, entertainment, and meals will be billed to
the CVB at net cost. Air, train travel to be at lowest available coach fare.
c. Out of pocket expenses such as storage, printing, courier expenses, parking,phone, and fax
will be billed monthly at cost.
d. A monthly service fee will be invoiced each month to cover all representation services
including employee time and other related costs and all basic office operating expenses
except as indicate above as out-of-pocket expenses.
10. Representation services are desired to support the CVB's efforts to attract visitors to our area.
The CVB's brand is relatively new to the International Tourism market so the selected
representation company must maintain and build that brand awareness.
11. Objectives the successful representation companies will be asked to accomplish the following:
a. Increase average length of stay and repeat visitation from the assigned region.
b. Increase the number of hotel room nights from the assigned markets.
c. Grow the number of CVB partners listed in tour operator catalogs and online
programs in the assigned region.
d. Grow the number of visitors and their spending from the markets represented.
e. Grow the use of social media channels to interact with our destination.
12. Services requested from the successful vendor will be for sales, public relations,trade shows, travel
industry training, promotions, social media and other services required to showcase the tourism
attributes of the Naples, Marco Island, Everglades area of Florida.
Page2of2 z .
Exhibit A—Scope of Services Y.
7.E.a
Packet Pg. 137 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
Exhibit B
Fee Schedule
following this page (pages
1
through
2 )
Page 14of15155C'
Fixed Price Professional Service Agreement 2022_Ver.2
7.E.a
Packet Pg. 138 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
Request for Proposal (RFP) #22-7979
Tourism International Representation- UK and Ireland Market"
Exhibit B
FEE SCHEDULE
Pre-approved expenses related to the various services will be invoiced on a monthly basis as follows:
a. Advertising, if necessary, will be billed at net cost (no markup) to the CVB's advertising
agency of record.
b. Travel expenses such as air, auto rental, hotels and meals will be billed to the CVB at net cost.
Air, train travel to be at lowest available coach fare.
c. Out of pocket expenses such as storage, printing, courier expenses, parking, phone and fax
will be billed monthly at cost.
d. Service fee will be invoiced monthly to cover all employee time and other costs and all basic
office operating expenses except as indicated above as out-of-pocket expenses.
Additional expenditures must be authorized by the County by written Change Order to this
Agreement executed by the parties.
Description Fees
1 Flat Annual Fixed Price (paid monthly in equal $120,000 -Lump Sum
installments)
2 Reimbursable Expenses - Office included in the flat annual
fixed price above
3 Reimbursable Expenses—Travel 19,000 (T&M NTE)
4 Reimbursable Expenses — 11,000 (T&M NTE)
Registration/Membership/Brochure Distribution
5 Reimbursable Expenses— 38,000 (T&M NTE)
Miscellaneous/PR/Social Media/Marketing &
Promotions
6 Reimbursable Expenses - Contractor's Event(s) $12,000 (T&M NTE)
1. The Flat Annual Fixed Price for activities for the County shall be United States (U.S.) ten
thousand dollars ($10,0000) per month, shall be billed monthly in advance by Contractor.
2. Administrative and office costs are included in the above mentioned Flat Annual Fixed Price,
including: stationery, insurance and rent for the sales office. The Flat Annual Fixed Price does
not include the cost of: communication/phone; postage/mailings; printing and giveaways related
to the promotion of the County; travel by car, train, or air for regular sales calls to agents and
operators, educational trips and trade shows. The Flat Annual Fixed Price does not include the
cost of airfares or any travel in addition to the agreed upon sales calls activity. The Flat Annual
Fixed Price is agreed to at the exchange rate of £1 British Pound (GBP) = $1.21U.S. Dollar.
Should the exchange rate fluctuate more than 10% by reference to the reference rate, the Flat
Annual Fixed Price will be renegotiated commencing the next month.
Page 1 of 2
7.E.a
Packet Pg. 139 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
3. The cost of travel, entertainment, conversion fees or losses, wire fees and any other bank
related charges for conversion of U.S. dollars to GBP will be billed separately at net cost,
with no markup, after approval by the CVB Executive Director at the then current exchange
rate on the date of invoice. The travel and additional expenses invoice will be converted into
U.S. dollars and paid in U.S. dollars.
4. Miscellaneous expenses will be billed at net cost with no mark-up and covers all various
mailings costs (e-newsletter and print), production of giveaways and promotional printing.
5. Contractor event expenses will cover participation at Contractor's own Dinner Events and
expenses will be billed at net cost with no mark-up.
6. OMMAC will NOT charge VAT (i.e. UK Value Added Tax - 20%) on any
transactions or third party invoicing, ensuring Collier County's spend and budget is
fully maximized.
7. As an integral element of OMMAC's proposal, we will extend our services to cover the
French, Italian and Scandinavian markets on a reactive basis adding value to the CVB
investment and maximizing budget.
8. Travel reimbursable expenses shall be in accordance with Collier County Resolution
No. 2006.40, as amended, and attached as Exhibit C of the Agreement.
Page 2 of 2
7.E.a
Packet Pg. 140 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
Other Exhibit/Attachment
Description:
EXHIBIT C: Resolution 2006-40
following this page (pages
1
through
4 )
this exhibit is not applicable
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Fixed Price Professional Service Agreement 2022_Ver.2
7.E.a
Packet Pg. 141 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
ur r UINLa r vK 1 KA VEL EXPENSES FOR PERSONS
CONDUCTING OFFICIAL TOURISM BUSINESS AND
SUPERSEDING RESOLUTION NO. 2004-370.
WHEREAS, it is the intent of Collier County to reimburse Tourism Department employees and
agents under contract with Collier County for travel on official tourism business in accordance with
Section 125.0104,Florida Statutes, and Section 112.061, Florida Statutes; and,
WHEREAS, all authorized travel expenses will be reimbursed to County Tourism Department
employees or to employees of companies or individuals contracted for tourism services on behalf of the
County at the actual expense; and,
WHEREAS, the Board of County Commissioners has the legal authority to adopt a resolution
authorizing the expenditure of County funds for valid and proper public purposes.
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that the expenditure of funds for any and all
travel by Tourism Department employees and authorized agents under contract with Collier County are as
follows:
A. APPROVAL REQUIRED. All travel for Tourism Department staff and authorized agents
under contract must be authorized and approved by the Tourism Department Director, and by
the County Manager for the Tourism Department Director, and funds must be available in the
approved Tourism Department Budget. Those travel events that are not covered in the
budgeted or contingencies categories in the Tourism Department Budget must be presented to
the Tourist Development Council and Board of County Commissioners for approval.
The Board of County Commissioners must approve travel by authorized persons not employed
or under contract by the County who are called upon to contribute time and services as
consultants or advisors or participants for travel on County tourism business.
All travel reimbursements require receipts.
B. DOMESTIC TRAVEL.
1. Common Carrier. Travel shall be booked at the best available coach price.
2. Ground Transportation. Taxi, shuttle and public transportation shall be reimbursed at actual
cost including up to a 15% gratuity. Rental car use shall be booked or reimbursed for
domestic travel at best compact rate available. Travelers shall use the rental car company
holding the county bid, where available.
3. Meals. Meals shall be reimbursed at actual cost plus gratuity up to 15%, if not included in
bill, and up to 20%, if included in bill, for groups or special menus or events. Continental
breakfasts, snacks, drinks or other small incidental food items provided under a registration
fee will not be considered a provided meal and a full meal substitute would be reimbursable
at actual cost.
4. Accommodations/Lodging. In-state travel outside 50 miles of office location is
reimbursable at actual cost for single occupancy at the best available rate or at the
headquarters hotel.
Travel within 50 miles of the office—Accommodations expense reimbursement must be
authorized by the Tourism Director if travel to home after the daily activities is deemed
unsafe, or supervision of guests being entertained is necessary.
Travel to destinations within Florida is tax exempt for accommodations. Travelers shall
supply the hotel/motel with a Florida Sales Tax Exemption Certificate when checking in.
7.E.a
Packet Pg. 142 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
Reimbursable expenses include tolls, ferry fares, tuxedo and costume rental, parking fees,
charges for business telephone calls, including cell phone roaming charges, facsimiles, or high
speed internet access charges for use of computer, actual mileage reimbursement at the current
Collier County rate, mandatory valet parking, including a 15% gratuity, hotel resort fees, tips to
bellmen, parking attendants, and shuttle drivers, charges for changes in travel dates or departure
times for airline ticket and hotel accommodations if pre approved by the Tourism Director or
County Manager, laundry and dry cleaning charge for travel of five (5) or more days. Business
association, trade association, tourism industry association, Chamber of Commerce meetings,
or event expenses are authorized for payment or reimbursement if subject matter is tourism
related.
C. TRAVEL IN FOREIGN COUNTRIES.
Foreign travel will be conducted in compliance with federal standards detailed in the
publication, "Standardized Regulations (Government Civilians,Foreign Areas)".
1. Common Carrier. Travel shall be booked at the best available coach price.
2. Ground Transportation. Taxi, shuttle and public transportation shall be reimbursed at actual
cost with receipt including up to a 15% gratuity. Rental car use shall be booked or
reimbursed at best compact rate available.
3. Meals. Meals shall be reimbursed at actual cost plus gratuity up to 15%, if not included in
bill, and up to 20%, if included in bill, for groups or special menus or events. Continental
breakfasts, snacks, drinks or other small incidental food items provided under a registration
fee will not be considered a provided meal and a full meal substitute would be reimbursable
at actual cost.
4. Accommodations/Lodging. Reimbursable for actual cost for single occupancy at the best
available rate or at the headquarters hotel.
Expenses for the use of in-room dispensers or movies are not reimbursable.
5. Other expenses.
Reimbursable expenses include tolls, ferry fares, tuxedo and costume rentals, parking fees,
foreign currency exchange fees, travelers checks fees, maps, charges for business telephone
calls, including access, air time and phone rental charges for cell phones, facsimiles, or
high speed internet access charges for use of computer, actual mileage reimbursement at
the current Collier County rate, mandatory valet parking, including a 15% gratuity, hotel
resort fees, tips to bellmen, parking attendants, and shuttle drivers, charges for changes in
travel dates or departure times for airline ticket and hotel accommodations with prior
approval of the Tourism Director or County Manager, laundry and dry cleaning charge for
travel of five (5) or more days.
D. TRAVEL INVOLVING TRADE SHOWS / CONVENTIONS /TOURISM INDUSTRY AND
ASSOCIATION MEETINGS.
Expenses related to attendance at trade shows, conventions, association and tourism industry
meetings, sales meetings and receptions and events are authorized for payment or
reimbursement at actual cost pursuant to this Resolution depending on whether the travel is
foreign or domestic.
Pursuant to Section 125.0104, Florida Statutes, registration fees for Tourism Department
employees and authorized agents under contract with Collier County shall be paid in advance
by County check or credit card or be paid by reimbursement.
7.E.a
Packet Pg. 143 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
buu.uvv vJ .aav vvuAVA •.Vuu11 1vul lulu Lli±./411L111vu I. VI VL114.1 WUL1J111 V160.11IL. LIV11J V1
agencies including, but not limited to, entertaining travel writers,journalists, travel agents, tour
operators, airlines, travel consultants, wholesalers, consolidators, meeting planners, consumers,
dignitaries and VIP's from foreign countries or anyone who can bring, direct or encourage
travel or publicity to Collier County. (Collectively or singularly referred to as "Tourism
Promoters").
Expenses such as meals for County employees who attend a function with Tourism Promoters
in an official capacity are authorized to be included in the total cost of the function for payment
or reimbursement.
1. Meals. Meals include food and beverages associated with meetings, dinners, promotions,
cocktail parties and similar events, whether catered or provided by Collier County or other
tourism organizations or agencies, at a facility or private location. Gratuities up to 15%, if
not included in the bill, or up to 20%, if included in the bill, for groups or special menus or
events are authorized for payment or reimbursement. Gratuities on discounted or
complimentary meals are authorized as calculated on the full fair market price of the meals
up to 20%. County employees must follow the County Ethics Policy covering acceptance
of discounted or complimentary meals.
2. Alcoholic Beverages. The cost of alcoholic beverages is authorized for payment or
reimbursement for entertainment purposes for Tourism Promoters. The cost of alcoholic
beverages for County employees is not reimbursable.
3. Gifts. Tokens of appreciation and mementos of Collier County given to Tourism Promoters
are authorized for payment or reimbursement at actual cost.
4. Transportation. Expenses for vans, limousines, buses or automobiles to transport Tourism
Promoters are authorized for payment or reimbursement.
5. Accommodations. Expenses to house Tourism Promoters are authorized for
payment or reimbursement at actual cost.
6. Entertainment. Expenses to entertain convention, meeting, trade show or familiarization
tour attendees. Examples of these entertainment expenses include, but are not limited to
the costs for singers, dancers, magicians, astrologers, chefs, musicians, pageant winners,
clowns, fisherman, animal trainers or massage therapists. These entertainment expenses
serve a valid public purpose and are authorized for payment or reimbursement.
F. COUNTY PURCHASING CARD USE.
The Collier County Purchasing Card may be used by Tourism Department staff for all travel,
entertainment and registrations including the cost of restaurant meals. The Purchasing Cards
issued to each Tourism Department staff member will have a single transaction limit of$2,000
and a maximum monthly spending limit of$10,000.
G. PAYMENT BY ADVANCEMENT OR REIMBURSEMENT.
The County may pay by advancement or reimbursement, or a combination thereof, the costs of
per diem and incidental expenses of employees of the County and other authorized persons, for
foreign travel at the current rates as specified in the federal publication "Standardized
Regulations (Government Civilians,Foreign Areas)."
The County may also pay by advancement or reimbursement, or by a combination thereof, the
actual reasonable and necessary costs of travel, meals, lodging, and incidental expenses of
employees of the County and other authorized persons when meeting with travel writers, tour
brokers, or other persons connected with the tourist industry, and while attending or traveling in
connection with travel or trade shows.
This Resolution supersedes Resolution No. 2004-370.
7.E.a
Packet Pg. 144 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
DATED: ; Y BOARD OF COUNTY COMMISSIONERS
ATTEST:: OF COLLIER COUNTY, FLORIDA
DWIdHl E. BROCK,Clerk
IA)By:
t5 p. lr*an'S FRANK HALAS , Chairman
s19n 4!' i.1 *
Approved as to form and
legal sufficiency:
ag,covan M-zeo
Colleen M. Greene
Assistant County Attorney
05-MGR-00087/2
Item# l)
Agenda a, /4„/„Date N
7.E.a
Packet Pg. 145 Attachment: 22-7979 Contract_OMMAC_FullyExec (28038 : Renewal of OMMAC UK and Ireland Representation)
7.E.b
Packet Pg. 146 Attachment: OMMAC.UK&I. Contract Renewal 22-7979 (28038 : Renewal of OMMAC UK and Ireland Representation)
7.E.b
Packet Pg. 147 Attachment: OMMAC.UK&I. Contract Renewal 22-7979 (28038 : Renewal of OMMAC UK and Ireland Representation)
OMMEC
UK/Ireland
Calculations for Visitors and Estimated Room Nights
Year Location
Total
Visitors
Party Size
2.8 UK
Hotel
Room
Nights
3 nights
2023 UK and Ireland 22,000 7,857 23,571
2022 UK and Ireland 10,000 3,571 10,714
2019 UK and Ireland 52,000 18,571 55,714
7.E.c
Packet Pg. 148 Attachment: UK Ireland Estimates for Room Nights (28038 : Renewal of OMMAC UK and Ireland Representation)
OMMAC
UK/Ireland Visitors
Estimated Hotel Room Nights and Taxes
%%
Estimate
2024 2023 vs 2022 2024 vs 2023
UK &
Ireland 55,714 10,714 23,571 28,285 120%20%
TOTAL 55,714 10,714 23,571 28,285 120%20%
Avg ADR $237 $336 $303 $303
Est
Tourist
Tax $661,409 $179,733 $357,301 $428,521 99%20%
REGION 2019 2022 2023
7.E.d
Packet Pg. 149 Attachment: UK Ireland Hotel Room Nights (28038 : Renewal of OMMAC UK and Ireland Representation)
INTERNATIONAL REPRESENTATIVES –UK and IRELAND
2023
7.E.e
Packet Pg. 150 Attachment: International Reps Presentation 2024 UK Ireland 2
UK/IRELAND| OMMAC
2
•Partner since 2008
•Our rep with the firm is 100% dedicated to our account and we are their only destination
account in Florida
•2023 RESULTS – ROI: 197.7%
•2023 Room Nights Booked: 23,571
•2023 Estimated UK and Ireland Market Spend in Collier County:
$10,890,000.00
7.E.e
Packet Pg. 151 Attachment: International Reps Presentation 2024 UK Ireland 2
EUROPEAN MARKET | Traveler Journey
3
•Visitors book 6-18 months in advance
•Visitors utilize tour operators to help book their travel
•With vacation schedules, most travel in the summer months with spring and fall following
•Tours will typically cover multiple areas of Florida
•Top arrival airports –Orlando, Tampa, Miami,
RSW typically fourth or fifth
•Support Discover Airlines that flies direct from Frankfort to RSW
•Visitors typically have higher net worth and use luxury/specialist tour operators for ease
7.E.e
Packet Pg. 152 Attachment: International Reps Presentation 2024 UK Ireland 2
4
INTERNATIONAL REPS | SERVICES
•Trade Partner/ Extension of CVB in-market
o B2B –work with European travel agencies
o Work with European reps for brands such as Visit FL, Brand USA
•Tour Operators Relationships
•Marketing and Public Relations
o Work with tour operators to keep Florida’s Paradise Coast is top of mind
o Promote and encourage includes of our hotels to generate increased room night bookings
o Our reps have built exclusive relationships and collaborations with tour operators and hotel
properties
o Amplify the reach of the CVB marketing spend with partners above
o Attend trade and media events
o Integrate marketing campaigns across multiple platforms to ensure call to action for our partners
o Social Media and Media Outreach
7.E.e
Packet Pg. 153 Attachment: International Reps Presentation 2024 UK Ireland 2
5
COMPETITIVE ANALYSIS| EUROPEAN OFFICES
•Florida Destinations in Europe
•Our Destination Sales
o 20 destinations have offices in Europe
o Include Tampa, St. Pete/Clearwater, Orlando, Bradenton, Sarasota, Fort Myers, Charlotte County,
and the Florida Keys
o Still tracking back as our destination was off-sale in late 2022 and 2023 due to the hurricane
o Tour operators relocated and booked visitors to other Florida destinations during this time period
7.E.e
Packet Pg. 154 Attachment: International Reps Presentation 2024 UK Ireland 2
6
COMPETITIVE ANALYSIS| FL MARKETS
STR Data August, 2023
data based on hotel participating in data collection
7.E.e
Packet Pg. 155 Attachment: International Reps Presentation 2024 UK Ireland 2
7
UK/IRELAND| Room Night Bookings in Destination and
Visitor Economic Impact
Due to survey inconsistencies, government data is use
NTTO(SIAT) Data for Number of Visitors –Survey of Inbound International Visitors to Region
NTTO –National Travel and Tourism Office; SIAT –Survey of International Air Travelers, International Trade Admin U.S. Dept.
of Commerce
OMMAC had difficulty reaching out to over 60 tour operators for information
2023 Total Visitors is only for the first 3 quarters
Number in party obtained from UK/Ireland and France Tour Operators
Length of Stay –typical length of stay from Downs and St. Germain Data is 6.5 days. A conservative estimate of 3 days was
used. $165 spend per day and 2.8 people per party based on 2023 data collected in Collier County intercept surveys, Downs &
St. Germain
Year Location
Total
Visitors
Party Size
2.8 UK
Hotel
Room
Nights
3 nights
Economic
Impact
Spend Per Visitor Per Day
$165
Q1-Q3
2023 UK and Ireland 22,000 7,857 23,571 $10,890,000.00
2022 UK and Ireland 10,000 3,571 10,714 $4,950,000.00
2019 UK and Ireland 52,000 18,571 55,714 $25,740,000.00
7.E.e
Packet Pg. 156 Attachment: International Reps Presentation 2024 UK Ireland 2
8
UK/IRELAND| Estimate Room Night Bookings
ADR (Average Daily Rate) from STR Data, Downs & St. Germain Yearly Comparison Report, 2024 conservatively estimated
same as 2023
ROI calculation using staffing costs per the contract and the 2023 Tourist Tax collection above
ROI = 197.7%
($357,301 –120,000)/120,000
REGION 2019 2022 2023
%%
Estimate
2024 2023 vs 2022 2024 vs 2023
UK &
Ireland 55,714 10,714 23,571 28,285 120%20%
TOTAL 55,714 10,714 23,571 28,285 120%20%
Avg ADR $237.43 $335.51 $303.17 $303.00
Est Tourist
Tax $661,408.75 $179,732.71 $357,301.00 $428,520.78 99%20%
7.E.e
Packet Pg. 157 Attachment: International Reps Presentation 2024 UK Ireland 2
9
UK/IRELAND | PUBLIC RELATIONS
Earned Media Relations
Coverage
2022 $346,177
2023 $572,217 increase of 65%
British Airways Premium Position
online for 2023 Holidays on Florida
page –top placement negotiated
Evening Standard advertorial and
digital article
565,000 impressions
2023 Social Media Measures
139 posts
40,600 impressions
2.1% engagement rate
7.E.e
Packet Pg. 158 Attachment: International Reps Presentation 2024 UK Ireland 2
THANK YOU
10
7.E.e
Packet Pg. 159 Attachment: International Reps Presentation 2024 UK Ireland 2
02/20/2024
EXECUTIVE SUMMARY
Recommendation to authorize expenditures to Visit Florida for membership fees and destination marketing
programs up to $150,000 from March 2024 through September 2025, and to make a finding that these
expenditures promote tourism.
OBJECTIVE: To obtain destination marketing services to promote Collier County as a preferred destination for
group meetings, social events, sports activities, and vacations and bring more visitors which will increase the
spending in Collier County.
CONSIDERATIONS: Visit Florida is the official destination marketing organization for the State of Florida. Visit
Florida is a not-for-profit public-private partnership created by the Florida Legislature in 1996 serving as the State's
official source for travel planning. As such, Visit Florida adheres to stringent guidelines for the proper stewardship
of both public and private funding. They provide marketing programs, grants, co-op advertising, and trade show
registrations at a reduced cost to their partners. Collier County has been a member of Visit Florida for over 20 years
and has ongoing opportunities to participate in these exclusive marketing opportunities with Visit Florida.
Visit Florida provides savings to its partners by facilitating participation in domesti c and international travel trade
and consumer shows, and by offering co-operative marketing campaigns, which are created, planned, and media
placements are negotiated by Visit Florida.
As the Tourism Division faces the challenge of increasing costs on all fronts, it becomes much more efficient and
fiscally conservative to identify ways to mitigate and manage these costs by partnering with Visit Florida on shared
efforts where possible. In the coming year and a half, it is anticipated that such fiscal cons traint and co-op efforts
will result in an increased expenditure with Visit Florida.
County staff is requesting that the TDC approve expenditures, not to exceed $150,000 for the period between
March 2024 and September 2025 to accommodate our annual membership dues and ongoing participation in the
marketing opportunities afforded us. These opportunities will include but are not limited to: domestic and
international trade show participation, co-op advertising opportunities both domestic and international to include
paid advertising, social media, digital media and outdoor advertising, and brochure distribution, tourism industry
educational conferences, and membership fees.
On February 28, 2023 (Agenda item 11.F), the Board approved a request to increase th e Exemption from the
Competitive Process not to exceed $150,000 for one year, which is set to expire on February 28, 2024. Under the
Board approved Exemption period, the County has spent $53,028.39 as of February 9, 2024. The expenditures in
Fiscal Year 2019, which were not affected by Covid-19 pandemic and Hurricane Ian, were approximately
$102,000. The current request is for expenditures not to exceed $150,000 for the period between March 1, 2024,
and September 30, 2025, which is for one year and a half. The reason for the extended time request is to better align
the Exemption timeline to coincide with the County fiscal year end.
The Procurement Ordinance 2017-08, as amended, provides that registrations/ dues/ training (Section Eight,
subsection Two) and advertising (Section Eight, subsection Four) are categories of procurements that may be
eligible for an exemption to the competitive process based upon the determination of the County Manager or
Procurement Services Director that approval of such an exemption waiver is in the best interest of the County.
FISCAL IMPACT: Funding for these Visit Florida marketing programs are included in the FY24 Tourism
Division budget in the Tourist Development Tax supported Tourism Promotion Fund (1101). Funding for FY25
will be included in the annual Tourism Division marketing budget request.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
7.F
Packet Pg. 160
02/20/2024
ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Council
at its meeting on February 20, 2024.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To authorize expenditures to Visit Florida for membership fees and destination
marketing programs up to $150,000 from March 2024 through September 2025, and to make a finding that these
expenditures promote tourism.
Prepared by: John Melleky, Co-Interim Director, Naples, Marco Island, Everglades CVB
ATTACHMENT(S)
1. Visit Florida Waiver Form in Process (PDF)
2. Visit FL PO Pcard report 2.2.24 pdf (PDF)
3. Visit Florida Presentation (PDF)
7.F
Packet Pg. 161
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.F
Doc ID: 28031
Item Summary: Recommendation to authorize expenditures to Visit Florida for membership fees and destination
marketing programs up to $150,000 from March 2024 through September 2025, and to make a finding that these
expenditures promote tourism.
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
02/12/2024 4:08 PM
Submitted by:
Title: – Tourism
Name: John Melleky
02/12/2024 4:08 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 02/12/2024 4:08 PM
Tourism John Melleky Tourism Review Completed 02/12/2024 4:19 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/12/2024 5:06 PM
Tourism Sandra Rios Tourism Review Completed 02/13/2024 2:11 PM
Office of Management and Budget Christopher Johnson OMB Completed 02/13/2024 3:08 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
02/13/2024 5:38 PM
County Attorney's Office Colleen Greene Attorney Review Completed 02/15/2024 10:29 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/16/2024 9:22 AM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 2:07 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
7.F
Packet Pg. 162
EXEMPTION FROM COMPETITVE PROCESS FORM Page 1 of 2
Revised 02
EXEMPTION FROM COMPETITIVE PROCESS FORM
:
Procurement Ordinance 17-
Complete all . Any quotes and/or
term
1. Government Agency/Non-
2.
3.
4.
5.– subject to government control
6.Programs/Trainers/Speakers
7. Legal Services
8.
Proprietary with current systems
10.
11. Personnel/Recruitment Services
12. Works of art for public display
13.ases
14. Financial Instruments
15. Entertainment Services for County Sponsored Events
16. Management Studies as directed by the County Manager
SECTION ONE
Requester:
Requested Item /Service : Vendor Name:
SECTION TWO
Historical Countywide Expenditure: Requested Not to Exceed Expenditure Per FY:
One Time Purchase
SECTION THREE
Quote/Proposal: Yes No
SECTION FOUR
Detailed .
Lisa Chamberlain Tourism
Dues, Registrations, Advertising, PR Visit Florida
$ 53,028 $ 150,000
03/01/2024-9/30/2025 FY24-FY25
Visit Florida is the official destination marketing organization for the State of Florida. They provide marketing
programs, grants, co-op advertising and trade show registrations at a reduced cost to their partners. Collier County
has been a member of Visit Florida for over 20 years and as such has ongoing opportunities to participate in these
exclusive marketing opportunities with Visit Florida. Visit Florida provides savings to its partners by facilitating
participation in domestic and international travel trade and consumer shows, and by offering co- operative marketing
campaigns which are created, planned and media placements are negotiated by Visit Florida.
The annual membership provides exclusive access and discounted pricing to marketing opportunities which include
but are not limited to domestic and international trade show participation, co-op advertising opportunities both
domestic and international to include paid advertising, social media, digital media and outdoor advertising, and
brochure distribution, tourism industry educational conferences, etc.
7.F.a
Packet Pg. 163 Attachment: Visit Florida Waiver Form in Process (28031 : Visit Florida Exemption Authorization)
EXEMPTION FROM COMPETITVE PROCESS FORM Page 2 of 2
Revised 202
Detailed Public . Include why this purchase is
SECTION FIVE
Yes No If yes, provide the PCC number:
SECTION SIX
Requester: Signature:
Signature:
Signature:
Procurement : Signature:
Signature:
Approv : Contract #:
Contract Not Applicable
Agenda #
It is necessary to provide Visit Florida the exemption because they are the official destination marketing organization
for the State of Florida. There is no other entity in Florida that offers such wide range of marketing services and media
buying power. It is in the County’s best interest to waive the competitive process. The overall purpose of these
expenditures is to promote Collier County as the preferred destination for group meetings, special events, sports
activities, and vacations with an overall goal of bringing more visitors and spending to Collier County businesses which
brings in more tax revenue.
The total expenditures of $53,000 are for the period of the prior exemption between February 28, 2023 through
February 9, 2024. However, the spend for Fiscal Year 2019 which was not affected by Covid-19 pandemic and
Hurricane Ian, was approximately $102,000. County staff is anticipating to have a similar spend in the upcoming
period.
Lisa Chamberlain
John Melleky
Dan Rodriguez
7.F.a
Packet Pg. 164 Attachment: Visit Florida Waiver Form in Process (28031 : Visit Florida Exemption Authorization)
Visit Florida
Expenditures
Mar 2023- Jan 2024
Post Date Transact Date Amount Item
Payment
Method
VISIT FLORIDA TD 6/6/2023 87811 1,089.39 (4 )FL welcome centers PO
VISIT FLORIDA TD 6/1/2023 6/1/2023 18,500.00 Membership PO
7/4/2023 7/3/2023 5,000.00
German Visit Fl office
online reg. for
German TUI Campaign P-card
7/4/2023 7/3/2023 2,500.00
German Visit Fl office
online reg. for German Coop Campaign P-card
7/21/2023 7/20/2023 2,000.00
German Visit Fl office
online reg. for Coop Campaign P-card
8/2/2023 8/3/2023 499.00 Reg. Governors conf.P-card
10/3/2023 10/2/2023 8,395.00 Reg. for IMEX P-card
11/1/2023 10/31/2023 3,295.00 Reg. for FL Huddle P-card
11/17/2023 11/16/2023 3,000.00 NY & Chicgao Sales Mission P-card
11/29/2023 11/28/2023 2,750.00 Reg. FL Encounter P-card
12/14/2023 12/13/2023 6,000.00 Reg. German Roadshow P-card
53,028.39
7.F.b
Packet Pg. 165 Attachment: Visit FL PO Pcard report 2.2.24 pdf (28031 : Visit Florida Exemption Authorization)
VISIT FLORIDA 2023
7.F.c
Packet Pg. 166 Attachment: Visit Florida Presentation (28031 : Visit Florida
VISIT FLORIDA|Overview
2
•State’s agency on Tourism for Florida
•Provides its members co-operative opportunities in
advertising, trade shows, and international tourist
exposure
•Provides research and marketing data
•These programs are a cost effective way to garner
exposure at a fraction of the cost
7.F.c
Packet Pg. 167 Attachment: Visit Florida Presentation (28031 : Visit Florida
ADVERTISING| Visitor Guide
3
•Produces an annual visitor
guide that includes all the
destinations in Florida
•We provide content and
photos
•Available at all rest stops and
visitor centers throughout the
state
7.F.c
Packet Pg. 168 Attachment: Visit Florida Presentation (28031 : Visit Florida
ADVERTISING| Co-op Ads
4
•Portions of ads paid by various
locations
•Cost effective for ad purchases
•Allows our destination to be
included in more expensive
advertising
7.F.c
Packet Pg. 169 Attachment: Visit Florida Presentation (28031 : Visit Florida
ADVERTISING| Recovery Campaign
5
•Assisted us with a digital
campaign that was geared
towards our recovery after
Hurricane Ian
•A valuable resource for us as a
partner
7.F.c
Packet Pg. 170 Attachment: Visit Florida Presentation (28031 : Visit Florida
ADVERTISING| Chicago Market
6
•Our partnership allows us to
augment our advertising
campaigns
•Co-op advertising is a cost-
effective way to garner
exposure at a fraction of the
cost
•This ad was run as part of Visit
Florida’s Chicago magazine
Co-op ad campaign
7.F.c
Packet Pg. 171 Attachment: Visit Florida Presentation (28031 : Visit Florida
TRADE SHOWS| Booth Co-op
7
•Booth space shared for
various travel shows, including
international and domestic
sales missions
•Tradeshows for meetings and
global trade partner (managed
by our international reps )
•Florida-specific tradeshows
and familiarization trips for
journalists
7.F.c
Packet Pg. 172 Attachment: Visit Florida Presentation (28031 : Visit Florida
THANK YOU
8
7.F.c
Packet Pg. 173 Attachment: Visit Florida Presentation (28031 : Visit Florida
02/20/2024
EXECUTIVE SUMMARY
Recommendation to authorize expenditures to JW Marriott Marco Island for tourism promotional expenses
up to $100,000 for the eighteen-month period from March 1, 2024, to September 30, 2025, and to make a
finding that these expenditures promote tourism.
_____________________________________________________________________________________
OBJECTIVE: To promote Collier County as a preferred destination for group meetings, social events, sports
activities, and vacations by authorizing expenditures to JW Marriott Marco Island for tourism promotional expenses
up to $100,000 for the eighteen-month period from March 1, 2024, to September 30, 2025.
CONSIDERATIONS: Conventions and group meetings are an important element of destination marketing
strategies and account for approximately 30% of the destination’s visitation. Business travelers in 2023 accounted
for a direct spend in Collier County of $146,278,611.
The Tourism Division partner hotels across the County are incentivized to attract and s ecure major conventions and
group meetings through two incentive programs: (1) Request for Proposal Enhancements (RFPe), and, (2) Meeting
Promotions. These programs allow the Tourism Division to promote group meetings through our hotel partners.
With 810 rooms and 140,347 square feet in meeting space, the JW Marriott Marco Island is the largest convention
and group meeting resort property in Collier County. The Collier County economic impact of the 2,627 visitors
who attended incentivized meetings at the JW Marriott Marco Island was $845,000.
On February 28, 2023 (Agenda item 11.D), the BCC approved an $85,000 one -year Exemption of from the
Competitive Process for group meeting incentive payments to the JW Marriott Marco Island. The Exemption will
expire on February 28, 2024. As of February 9, 2024, the County has spent $61,681.16 for RFPe incentive
payments, meeting promotion incentive payments, and familiarization visits expenses during the exemption period.
For the eighteen-month period between March 1, 2024, and September 30, 2025, staff is requesting TDC
authorization for the expenditure of up to $100,000 for group meeting incentive payments to the JW Marriott
Marco Island. The amount is slightly higher than the prior authorization because it covers a longer time period. The
extended time request will better align with the County fiscal year-end and the program's ending date of the other
hotel property exemptions. Staff is also advising the TDC that the Board of County Commissioners will be
requested to authorize an Exemption from Competitive Process in the amount of $100,000 for the JW Marriott
Marco Island.
FISCAL IMPACT: Funding for these JW Marriott promotional incentives is included in the FY 2024 Tourism
Division budget in Tourist Development Tax supported Tourism Promotion Fund (1101). Funding for FY 2025 will
be included in the annual Tourism Division marketing budget request.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council will review at its meeting on
February 20, 2024.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To authorize expenditures to JW Marriott Marco Island for tourism promotional
expenses up to $100,000 from March 1, 2024, to September 30, 2025, and to make a finding that these expenditures
promote tourism.
Prepared by: John Melleky, Co-Interim Director, Tourism Div./Naples, Marco Island, Everglades CVB
7.G
Packet Pg. 174
02/20/2024
ATTACHMENT(S)
1. FY24-FY25 Exemption Form JW Marriott (PDF)
2. Meeting Incentive Programs in Competitive Destinations (PDF)
3. JW Marriott Incentives Use 2023 2 (PDF)
4. Hotels Waiver Program 2 (PDF)
5. FINAL JW Marriott Waiver 2024 final presenation (PDF)
7.G
Packet Pg. 175
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.G
Doc ID: 28042
Item Summary: Recommendation to authorize expenditures to JW Marriott Marco Island for tourism promotional
expenses up to $100,000 from March 1, 2024 to September 30, 2025 and to make a finding that these expenditures
promote tourism.
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
02/13/2024 11:04 AM
Submitted by:
Title: – Tourism
Name: John Melleky
02/13/2024 11:04 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 02/13/2024 11:04 AM
Tourism Sandra Rios Tourism Review Completed 02/13/2024 2:10 PM
Tourism John Melleky Tourism Review Completed 02/13/2024 4:21 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
02/13/2024 7:13 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/14/2024 11:52 AM
Office of Management and Budget Christopher Johnson OMB Completed 02/15/2024 9:16 AM
County Attorney's Office Colleen Greene Attorney Review Completed 02/15/2024 10:31 AM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/16/2024 10:01 AM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 1:31 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
7.G
Packet Pg. 176
EXEMPTION FROM COMPETITVE PROCESS FORM Page 1 of 2
Revised January 2024
EXEMPTION FROM COMPETITIVE PROCESS FORM
Instruc�ons: The following procurement categories may be eligible for exemp�on from the compe��ve process per
Procurement Ordinance 17-08, as amended, Sec�on Eight, Exemp�ons to the Compe��ve Process; based upon the
determina�on of the County Manager or designee that approval of such an exemp�on is in the best interest of
the County. Purchases greater than $50,000 will require final approval by the Board of County Commissioners.
Complete all sec�ons of this form prior to submi�ng it to Procurement. Any quotes and/or documenta�on
submited must be dated within the last thirty (30) days. If applicable, submit with the form associated terms and
condi�ons or agreements.
1.Government Agency/Non-Profit
2.Registra�on/Dues/Training
3.Subscrip�ons/Periodicals/Printed Materials
4.Adver�sements
5.U�lity Services – subject to government control
6.Educa�on/Academic Programs/Trainers/Speakers
7.Legal Services
8.Purchases required by grants/gi�s
9. Compa�bility/Proprietary with current systems
10.Shop es�mates on disassembled equipment
11.Personnel/Recruitment Services
12.Works of art for public display
13.Direct Purchases
14.Financial Instruments
15.Entertainment Services for County Sponsored Events
16.Management Studies as directed by the County Manager
17. Resolu�on/BCC Direc�on (include resolu�on number
and approval date)
SECTION ONE
Requester: Division:
Requested Item(s)/Service(s): Vendor Name:
SECTION TWO
Historical Countywide Expenditure: Requested Not to Exceed Expenditure Per FY:
Requested Date Range: Budget FY: One Time Purchase Mul�ple Purchases
SECTION THREE
Quote/Proposal: Yes No
If yes, atach.
Agreement/Terms & Condi�ons: Yes No
If yes, atach.
SECTION FOUR
Detailed Descrip�on of Purchase.
7.G.a
Packet Pg. 177 Attachment: FY24-FY25 Exemption Form JW Marriott (28042 : Renewal Exemption for JW Marriott Marco Island)
EXEMPTION FROM COMPETITVE PROCESS FORM Page 2 of 2
Revised January 2024
Detailed Public Purpose. Include why this purchase is essen�al to County opera�ons.
SECTION FIVE
Informa�on Technology. Select Yes if the products/services are related to Informa�on Technology. If yes, provide the
Purchasing Compliance Code (PCC) number or email approval documenta�on.
Yes No If yes, provide the PCC number:
SECTION SIX
Requester: Signature:
Division Director: Signature:
Department Head (Required if over $50,000): Signature:
Procurement Director ($50,000 and under): Signature:
Procurement Director (Over $50,000 con�ngent on
Board approval):
Signature:
Procurement Use Only
Approved For: Approved by Board: Contract #:
Start Date Date Contract Not Applicable
End Date Agenda # Exemp�on #:
7.G.a
Packet Pg. 178 Attachment: FY24-FY25 Exemption Form JW Marriott (28042 : Renewal Exemption for JW Marriott Marco Island)
Meeting Incentive Programs in Competitive Destinations
Organization Program Details
Experience Kissimmee It Pays to Meet in Kissimmee Up to $10,000 cash back per meeting
The Palm Beaches Meetings Offers
Cash incentive of up to $20 per room night
Upgrade Your Incentives - Curation of one of a kind incentive experiences
Punta Gorda Englewood Beach
(Charlotte County)
Up to $12,000 room rebate - per room - rate of $4 or $5 varies on time of the year
Minimum of 150 room nights
Visit Fort Myers (Lee County)Island Incentive Offer $3 per room rebate per actualized room up to $5,000
Visit Lauderdale Group Meetings Incentive Program Cash incentive of up to $3 per consumed room night with a maximum of $7,000 per event
Visit Sarasota Meeting Incentives
Cash incentives based on peak room nights for offsite dining, transportation and wellness
Incentives for multi meetings booked
Incentives for certain business sectors booking meetings
No amounts provided
Visit Tampa Bay Meetings Incentives - Bonus for Bookings "Financial Reward for every room night booked" (no amounts provided)
Visit Tampa Bay Discover Tampa Bay
Complimentary "only in" Tampa Bay experience at various attractions that are paid for by the CVB
No amounts provided
7.G.b
Packet Pg. 179 Attachment: Meeting Incentive Programs in Competitive Destinations (28042 : Renewal Exemption for JW
JW Marriott RFPe
March 2023-Jan 2024
ORGANIZATION EVENT DATES
RFPe
AMOUNT
# ROOMS
PEAK
TOTAL
ROOMS ADR EST TAX ROI
Globe Life Inc.
LND Conference
06/07/2023-
06/11/2023 10,000$ 597 1,929 212.58 $20,503.10 105.0%
CARFAX
09/08/2023-
09/18/2023 6,000$ 271 687 208.06 $7,146.86 19.1%
Bridgestone President's Trip 2023
06/09/2023-
06/16/2023 5,000$ 300 1,291 209.10 $13,497.41 169.9%
Food Marketing Institute
2024 Midwinter Exec Conf
(Multi-property conference, JW
Marriott was host/main hotel)
01/15/2024-
01/22/2024 10,000$ 809 3,493 353.25 $61,695.11 517.0%
TOTAL RFPE Program 31,000$ 1,977 7,400 245.75 $102,842.48 231.7%
MEETING PLANNER INCENTIVES
FICP
11/12/2023-
11/15/2023 20,000$ 650 2,427 265.00 $32,157.75 60.8%
Total Meeting Planner Incentives 20,000$ 650 2,427 265.00 $32,157.75 60.8%
TOTAL JW MARRIOTT (Both programs)51,000$ 2,627 9,827 510.75 $135,000.23 164.7%
Chopra Seven Spiritual Laws
Conference
11/27/22 -
12/06/22 10,000$
TOTAL JW MARRIOTT
EXPENDITURES PAID FOR RPPE
AND MEETING INCENTIVES
DURING THE PERIOD BETWEEN
61,000$
$135,000.00 121.3%
this event was paid for in May 2023
and is part of the expenditures but
occurred prior to the exemption
7.G.c
Packet Pg. 180 Attachment: JW Marriott Incentives Use 2023 2 (28042 : Renewal Exemption for JW Marriott Marco Island)
Meeting Hotels and Those With Waivers
Hotel
Number
Rooms
Sq. Feet
Meeting
Space Waiver
JW Mariott Marco Island 810 140,347 Yes
Naples Grande Beach Resort 474 83,000 Yes
The Ritz-Carlton, Naples 474 78,024 Yes
The Ritz-Cartlon Naples, Tiburón 295 31,736
Hilton Naples 199 12,278
Hilton Marco Island Beach Resort and Spa 310 11,926 Yes
La Playa Beach and Golf Resort 189 11,000 Yes
Inn on Fifth 119 3,117
AC Hotel Naples 5th Ave 150 2,500
Innovation Hotel 48 1,400
Hyatt House /5th Avenue 183 3,163
7.G.d
Packet Pg. 181 Attachment: Hotels Waiver Program 2 (28042 : Renewal Exemption for JW Marriott Marco Island)
JW MARRIOTT WAIVER RENEWAL
7.G.e
Packet Pg. 182 Attachment: FINAL JW Marriott Waiver 2024 final presenation
OUTLINE
2
•Business Travel
•Our Competition
•Properties in Our Destination
•Incentive Programs –Request for Proposal Enhancement
•Incentive Program –Meeting Promotions
•JW Marriott Meeting Incentives
7.G.e
Packet Pg. 183 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETINGS PROGRAM
3
7.G.e
Packet Pg. 184 Attachment: FINAL JW Marriott Waiver 2024 final presenation
BUSINESS TRAVEL
4
•An important sector of tourism organizations
•Typically 30% of our visitors
•Hotels are still reporting that the conference sector is still building back
•Business Visitor Direct Spending for 2023: $146,278,611 11.8% increase from 2022
•Business Visitor Economic Impact for 2023: $204,514,597 4.8% increase from 2022
7.G.e
Packet Pg. 185 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETINGS| Competition
5
•Very competitive market –especially with Florida beach
destinations
•Organizations look for incentives when choosing a
destination for their meeting
•Our higher Average Daily Rate can be a deterrent to
choosing our destination over our competition
•Competitors offer incentive programs
STR Data August, 2023 data based on hotels participating in data collection
STR Data is the weekly collection of hotel data in Collier County that provides daily information on the number of rooms, Occupancy Rates, Average Daily Rates
(by day), and Hotel Revenue per person.
7.G.e
Packet Pg. 186 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETING INCENTIVES| Competitive Analysis
6
Organization Program Details
Experience Kissimmee It Pays to Meet in Kissimmee Up to $10,000 cash back per meeting
The Palm Beaches Meetings Offers
Cash incentive of up to $20 per room night
Upgrade Your Incentives -Curation of one of a kind incentive experiences
Punta Gorda Englewood Beach
(Charlotte County)
Up to $12,000 room rebate -per room -rate of $4 or $5 varies on time of the year
Minimum of 150 room nights
Visit Fort Myers (Lee County)Island Incentive Offer $3 per room rebate per actualized room up to $5,000
Visit Lauderdale Group Meetings Incentive Program Cash incentive of up to $3 per consumed room night with a maximum of $7,000 per event
Visit Sarasota Meeting Incentives
Cash incentives based on peak room nights for offsite dining, transportation and wellness
Incentives for multi meetings booked
Incentives for certain business sectors booking meetings
No amounts provided
Visit Tampa Bay Meetings Incentives -Bonus for Bookings "Financial Reward for every room night booked" (no amounts provided)
Visit Tampa Bay Discover Tampa Bay
Complimentary "only in" Tampa Bay experience at various attractions that are paid for by the CVB
No amounts provided
7.G.e
Packet Pg. 187 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETING INCENTIVES| Hotels IN Our Destination
7
Hotel
Number
Rooms
Sq. Feet
Meeting
Space Waiver
JW Mariott Marco Island 810 140,347 Yes
Naples Grande Beach Resort 474 83,000 Yes
The Ritz-Carlton, Naples 474 78,024 Yes
The Ritz-Cartlon Naples, Tiburón 295 31,736
Hilton Naples 199 12,278
Hilton Marco Island Beach Resort and Spa 310 11,926 Yes
La Playa Beach and Golf Resort 189 11,000 Yes
Inn on Fifth 119 3,117
AC Hotel Naples 5th Ave 150 2,500
Innovation Hotel 48 1,400
Hyatt House /5th Avenue 183 3,163
Meeting E-Newsletter Feb. 2024
Sent to our database of meeting planners
7.G.e
Packet Pg. 188 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETING INCENTIVES| Programs
8
•Request for Proposal Enhancement (RFPe) Program
o Budget no more than $200,000
o Attract and secure conventions and meetings
o Incentive offered before organization signs hotel contract –conditional on funds and that the
meeting occurs
o Way to make the destination more competitive compared to other locations
o Helps with competition and our higher room rates
o Funds based on group room nights or group room revenue
o Funding up to $10,000 per group meeting
o Funding is provided toward the group’s hotel master bill, which typically has costs for
accommodations, food and beverage, transportation, and audio visual
o Accommodation costs are not allowed for the funding
7.G.e
Packet Pg. 189 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETING INCENTIVES| Programs
9
•Request for Proposal Enhancement (RFPe) Amount Guidelines
950 or more room nights $7,500 to $10,000 Maximum
801 -950 room nights $6,000 to $7,500 per group
651 -800 room nights $5,000 to $6,000 per group
450 -650 room nights $3,500 to $5,000 per group
201 -450 room nights $1,500 to $3,500 per group
101 -200 room nights $1,000 to $1,500 per group
50 –100 room nights $500 to $1,000 per group
7.G.e
Packet Pg. 190 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETING INCENTIVES| Programs
10
•Meeting Promotions
o Incentives or meetings that are for meeting planners
o Provides access to individuals who are making decisions to have meetings in various
locations
o Funding varies based on number of room nights or group revenue
o Funding up to $30,000 per meeting –payment guidelines are the same as the RFPe program
7.G.e
Packet Pg. 191 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETING INCENTIVES| Program Implementation
11
•Payment Guidelines (for both programs)
o Payments made to hotel and applied to the organization’s group hotel bill at conclusion of the
conference
o Hotel bills typically consist of charges for rooms, food and beverage, transportation or audio-
visual
o Portion of the bill sent to CVB to process the payment
o With current guidelines, the payments cannot be applied to room charges
o Each meeting hotel has a waiver for these payments
7.G.e
Packet Pg. 192 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETING INCENTIVES| JW Marriott
12
•6 organizations included in the incentives over the past year
•2,627 individuals attended the meetings
•9,827 room nights booked from these meetings
•Tourist Taxes collected: estimated at $135,000
•Economic Impact: $845,894 (2,627 visitors x $161 direct spend per day x 2 day meeting)
7.G.e
Packet Pg. 193 Attachment: FINAL JW Marriott Waiver 2024 final presenation
MEETING INCENTIVES| JW Mariott Meetings 2023
13
ORGANIZATION EVENT DATES
RFPe
AMOUNT
# ROOMS
PEAK
TOTAL
ROOMS ADR EST TAX ROI
Globe Life Inc.
LND Conference
06/07/2023-
06/11/2023 $ 10,000 597 1,929 $213 $20,503 105%
CARFAX
09/08/2023-
09/18/2023 $ 6,000 271 687 $208 $7,147 19%
Bridgestone President's Trip 2023
06/09/2023-
06/16/2023 $ 5,000 300 1,291 $209 $13,497 170%
Food Marketing Institute
2024 Midwinter Exec Conf
01/15/2024-
01/22/2024 $ 10,000 809 3,493 $353 $61,695 517%
TOTAL RFPE Program $ 31,000 1,977 7,400 $246 $102,842 232%
MEETING PLANNER INCENTIVES
FICP 11/12/2023-11/15/2023 $ 20,000 650 2,427 $265 $32,158 61%
Total Meeting Planner Incentives $ 20,000 650 2,427 $265 $32,158 61%
TOTAL JW MARRIOTT (Both programs)$ 51,000 2,627 9,827 $511 $135,000 165%
Chopra Seven Spiritual Laws Conference 11/27/22 -12/06/22 $ 10,000
this event was paid for in May 2023 and is part of the expenditures
but occurred prior to the exemption period
TOTAL JW MARRIOTT EXPENDITURES PAID FOR RPPE AND
MEETING INCENTIVES DURING THE PERIOD BETWEEN
2/28/23 to 2/09/24
$ 61,000
$135,000 121%
7.G.e
Packet Pg. 194 Attachment: FINAL JW Marriott Waiver 2024 final presenation
THANK YOU
14
7.G.e
Packet Pg. 195 Attachment: FINAL JW Marriott Waiver 2024 final presenation
02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 9.A
Doc ID: 28037
Item Summary: Marketing Partner Reports
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
02/13/2024 8:28 AM
Submitted by:
Title: – Tourism
Name: John Melleky
02/13/2024 8:28 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 02/13/2024 8:29 AM
Tourism Sandra Rios Tourism Review Completed 02/13/2024 2:10 PM
Tourism John Melleky Tourism Review Completed 02/13/2024 2:51 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
02/13/2024 6:42 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/14/2024 10:09 AM
Office of Management and Budget Christopher Johnson OMB Completed 02/14/2024 10:19 AM
County Attorney's Office Colleen Greene Attorney Review Completed 02/14/2024 4:22 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/15/2024 5:19 PM
County Manager's Office Ed Finn Deputy County Manager Completed 02/16/2024 1:23 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
9.A
Packet Pg. 196
Marketing Partner Reports
Feb. 2024 TDC
9.A.a
Packet Pg. 197 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
MARKETING PARTNER REPORTS
PART I
9.A.a
Packet Pg. 198 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
RESEARCH REPORT
Downs & St Germain
9.A.a
Packet Pg. 199 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
DECEMBER 2023 MONTHLY SNAPSHOT
4
Visitation and Visitor Days increased significantly, largely driven my more
visitors staying in second homes and with friends and family.
The occupancy rate for vacation rental homes increased significantly
compared to December of 2022.
International visitation increased from December of 2022, with visitation
from Europe exceeding visitation from Canada for the second consecutive
month.
This report and all future reports will be focused on ALL visitors, which
includes day trippers as well as visitors staying in unpaid accommodations.
Prior to 2023, reports were based solely on data from visitors who stayed in
paid accommodations.
All figures related to families increased in December 2023, including the share
of visitors who said “Visiting Friends/Family” was a main reason for visiting
and the share of visitors who said the family-friendliness of the destination
was a main reason for choosing the area over other destinations.
Trip evaluations and customer satisfaction ratings again showed improvement
across the board when compared to 2022 levels.
9.A.a
Packet Pg. 200 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
TOURISM IN DECEMBER
5
Pre -Visit Travel Party
Profile
Trip
Experience
Post-Trip
Evaluation
Economic
Impact on
Destination
9.A.a
Packet Pg. 201 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
6
DECEMBER 2023 VISITATION & ROOM NIGHTS
200k 223k247k 250k
Dec-22 Dec-23
VISITORS247,200 ROOM NIGHTS249,500
+ 23.9% from 2022 + 12.1% from 2022
VISITOR DAYS1,624,100
1.26m
1.62m
+ 29.2% from 2022
9.A.a
Packet Pg. 202 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
7
DECEMBER 2023 SPENDING & ECONOMIC IMPACT1
$225m
$335m
$245m
$340m
Dec-22 Dec-23
DIRECT SPENDING$245,115,300 ECONOMIC IMPACT$340,220,000
+ 9.0% from 2022 + 1.4% from 2022
1 The IMPLAN multiplier for Collier County was 1.491 for 2022 and
is 1.388 in 2023.
9.A.a
Packet Pg. 203 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
$343.46 $353.02
Dec-22 Dec-23
8
DECEMBER 2023 OVERALL LODGING METRICS1
AVERAGE DAILY RATE$353.02OCCUPANCY RATE64.1%REVENUE PER AVAILABLE ROOM$226.29
61.9%64.1%
+ 3.6% from 2022 + 2.8% from 2022 + 6.4% from 2022
$212.60 $226.29
1 Sources: STR data, DSG Occupancy Study data, and
AllTheRooms data.
9.A.a
Packet Pg. 204 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
$286.88
$353.15
Dec-22 Dec-23
9
DECEMBER 2023 HOTEL LODGING METRICS1
AVERAGE DAILY RATE$353.15OCCUPANCY RATE62.3%REVENUE PER AVAILABLE ROOM$220.11
69.0%62.3%
-9.6% from 2022 + 23.1% from 2022 + 11.3% from 2022
$197.83 $220.11
1 Source: STR Reports
9.A.a
Packet Pg. 205 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
10
DECEMBER 2019-2023 OVERALL LODGING METRICS1
60.2%
49.4%
65.5%61.9%64.1%
Occupancy Rate
$258.64 $264.44
$375.49 $343.46 $353.02
Average Daily Rate
$155.70 $130.63
$245.95
$212.60 $226.29
Revenue Per Available Room
2019 2020 2021 2022 2023 1 Sources: STR data, DSG Occupancy Study data, and
AllTheRooms data.
9.A.a
Packet Pg. 206 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
11
VISITOR ORIGIN
FLORIDA VISITORS41,100 OUT-OF-STATE VISITORS206,100
59k
24k
35k
52k
12k
18k
41k 41k
58k 62k
13k
33k
10k
20k
30k
40k
50k
60k
70k
Florida Southeast Northeast Midwest West International
Dec-22 Dec-23
9.A.a
Packet Pg. 207 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
12
DECEMBER 2019-2023 OVERNIGHT VISITOR ORIGIN
38%
7%
13%
16%
*
20%
49%
8%
13%
16%
*<1%
16%16%
20%
30%
7%
11%
18%17%18%
31%
7%9%10%
19%20%
30%
6%
15%
Florida Southeast Northeast Midwest West International
Dec-19 Dec-20 Dec-21 Dec-22 Dec-23
*Note: The “West” was not separated from “Other”
before December 2021. Beginning in December 2021,
“West” was added and “Other” was changed to
“Other International”.
9.A.a
Packet Pg. 208 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
TOURISM METRICS YEAR-TO -DATE (CYTD)
13
Pre -Visit Travel Party
Profile
Trip
Experience
Post-Trip
Evaluation
Economic
Impact on
Destination
9.A.a
Packet Pg. 209 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
14
CY VISITATION METRICS
2.90m 2.63m2.75m 2.50m
Dec-22 Dec-23
CY VISITORS2,754,700 CY ROOM NIGHTS2,498,500
-4.9% from 2022 -4.9% from 2022
CY VISITOR DAYS16,721,700
16.82m 16.72m
-0.6% from 2022
9.A.a
Packet Pg. 210 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
$2.81b
$4.20b
$2.62b
$3.67b
Dec-22 Dec-23
15
CY SPENDING & ECONOMIC IMPACT
CY DIRECT SPENDING$2,623,629,300 CY ECONOMIC IMPACT$3,665,660,600
-6.8% from 2022 -12.6% from 20221
1 The IMPLAN multiplier for Collier County
was 1.491 for 2022 and is 1.388 in 2023.
9.A.a
Packet Pg. 211 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
16
CY 2019-2023 OVERALL LODGING METRICS1
59.2%
40.5%
62.0%60.9%57.8%
Occupancy Rate
$238.81 $241.41
$294.74 $328.35 $308.64
Average Daily Rate
$141.48
$97.86
$182.65 $200.04 $178.27
Revenue Per Available Room
2019 2020 2021 2022 2023 1 Sources: STR data, DSG Occupancy Study data, and
AllTheRooms data.
9.A.a
Packet Pg. 212 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
17
CY 2019-2023 VISITATION & ROOM NIGHTS1
2,930,900
1,954,700
2,872,900 2,897,600 2,754,700
Visitation
2019 2020 2021 2022 2023
1 Sources: STR data, DSG Occupancy Study data, and
AllTheRooms data.
2,177,700
1,639,800
2,482,400 2,627,100 2,498,500
Room Nights
2019 2020 2021 2022 2023
9.A.a
Packet Pg. 213 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
18
CY 2019-2023 SPENDING & ECONOMIC IMPACT1
$2,378,415,600
$1,637,394,000
$2,641,669,800$2,814,418,900
$2,623,629,300
Direct Spending
2019 2020 2021 2022 2023
1 Sources: STR data, DSG Occupancy Study data, and
AllTheRooms data.
$3,546,217,700
$2,441,354,500
$3,938,729,700
$4,196,298,700
$3,665,660,600
Total Economic Impact2019202020212022 2023
9.A.a
Packet Pg. 214 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
CY 2022 CY 2023 Percent Change (Δ%)
Region # Visitors Mkt Share # Visitors Mkt Share # Visitors Mkt Share
Florida 740,200 25.6%658,000 23.9%-11.1%-6.5%
Southeast 341,600 11.8%324,100 11.8%-5.1%-0.2%
Northeast 637,400 22.0%568,700 20.6%-10.8%-6.1%
Midwest 794,100 27.4%748,900 27.2%-5.7%-0.8%
West 153,600 5.3%136,300 4.9%-11.3%-6.7%
Canada 78,900 2.7%129,000 4.7%63.5%72.0%
Europe 93,100 3.2%123,200 4.5%32.3%39.2%
C/S America 22,900 0.8%34,700 1.3%51.5%59.4%
Other 35,800 1.2%31,800 1.1%-11.2%-6.6%
Total 2,897,600 100.0%2,754,700 100.0%
19
CY 2023 VISITOR ORIGIN MARKETS1
23.9%
11.8%
20.6%
27.2%
4.9%
11.6%
Florida
658,000
Southeast
324,100
Northeast
568,700
Midwest
748,900
West
136,300
International
318,700
9.A.a
Packet Pg. 215 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
VISITOR JOURNEY: PRE-VISIT
20
Pre-Visit Travel Party
Profile
Trip
Experience
Post-Trip
Evaluation
Economic
Impact on
Destination
9.A.a
Packet Pg. 216 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
21
ADVERTISING RECALL1
<1%
1%
2%
3%
3%
4%
4%
7%
7%
9%
15%
15%
15%
17%
29%
51%
1%
1%
3%
3%
5%
4%
3%
8%
9%
9%
14%
20%
16%
23%
21%
53%
Music streaming service
Podcast
Deal-based promotion
Billboard
Radio
Brochure
Rental agency
YouTube
Online travel reviews
TV streaming service
Cable/satellite TV
Newspaper/magazine
Website advertisement
Visitor guide
Online article
Social media
Dec-22
Dec-23
35%16%28%13%
Advertising recalled Influenced by advertising
Base: % who recalled ads prior to their trip
9.A.a
Packet Pg. 217 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
22
TRIP PLANNING CYCLE1
2%
6%
13%
22%
37%
14%
6%
3%
10%
11%
25%
27%
15%
9%
More than 1 year
7 months - 1 year
5 - 6 months
3 - 4 months
1 - 2 months
2 - 4 weeks
A week or less
Dec-22 Dec-23
59
50
Days
Median Trip Planning Time
9.A.a
Packet Pg. 218 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
23
TRIP PLANNING SOURCES1
17%
1%
1%
1%
1%
1%
1%
2%
2%
5%
6%
7%
13%
13%
23%
24%
29%
19%
2%
2%
2%
1%
2%
2%
1%
3%
9%
7%
13%
21%
14%
26%
18%
21%
None
Collier County CVB
Printed advertisements
Newspapers/magazines
Television advertisements
Deal-based promotion
AAA
ParadiseCoast.com
Visitor guides
Trip planning website/app
Booking website/app
Hotel website/app
Vacation rental site
Social media
Talked to friends
Airline website/app
Search engines
Dec-22 Dec-23 1 Multiple responses permitted.
9.A.a
Packet Pg. 219 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
24
REASONS FOR VISITING1
3%
3%
3%
5%
5%
6%
6%
15%
32%
58%
4%
2%
4%
6%
6%
3%
7%
14%
22%
50%
Other
Fishing trip
Golf/tennis trip
Special event
Cultural activities
Sporting event
Business
Special occasion
Visit friends/family
Vacation/getaway
Dec-22 Dec-23 1 Multiple responses permitted.
9.A.a
Packet Pg. 220 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Reasons
25
REASONS FOR CHOOSING AREA1
40%
36%
27%
27%
27%
15%
14%
13%
12%
10%
7%
4%
4%
4%
3%
1%
December-23
Beaches
Friends/family live here
Family-friendly destination
Previous experience
Quiet/relaxing
Shopping
Meeting/event hosted here
Restaurants
Recommendation
Quality of accommodations
Trying something new
Not crowded
Golf
Wellness
Appealing advertisements
Deal/promotion
25%
28%
17%
27%
24%
14%
18%
19%
11%
11%
12%
7%
5%
5%
4%
2%
December-22
1 Multiple responses permitted.
9.A.a
Packet Pg. 221 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
26
OTHER DESTINATIONS CONSIDERED1
3%
1%
2%
3%
3%
3%
4%
7%
8%
76%
5%
1%
2%
4%
2%
4%
5%
12%
7%
70%
Other
West Palm Beach
Clearwater
Sarasota - Bradenton
St. Petersburg
Ft. Lauderdale
Miami
Fort Myers - Sanibel
Florida Keys
No other destinations
Dec-22 Dec-23
1 Multiple responses permitted.
9.A.a
Packet Pg. 222 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
27
TRANSPORTATION METHODS
46%53%57%42%
Fly Drive
72%
6%7%4%1%3%1%2%2%1%1%
75%
7%8%3%1%2%<1%3%1%1%<1%
RSW FLL MIA TPA APF MCO PBI PGD SRQ PIE Other
Dec-22 Dec-23
9.A.a
Packet Pg. 223 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
VISITOR JOURNEY: TRAVEL PARTY PROFILE
28
Pre-Visit
Travel
Party
Profile
Trip
Experience
Post-Trip
Evaluation
Economic
Impact on
Destination
9.A.a
Packet Pg. 224 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
29
TRAVEL PARTIES
11%
36%33%
19%
1%
11%
31%
46%
11%
1%
Solo Couple Family Friends Other
Dec-22 Dec-23
TRAVEL PARTY COMPOSITION
9.A.a
Packet Pg. 225 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
30
PREVIOUS VISITS
23%
30%
12%
35%
19%
27%28%26%
1st time visitor 2 –5 times 6 –10 times 11+ times
Dec-22 Dec-23
9.A.a
Packet Pg. 226 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
31
VISITOR AGES
22%
32%
18%
22%
6%
28%
43%
15%
6%
8%
Over 65
50-64
35-49
25-34
18-24
Dec-22 Dec-23
57
52
Years
Median Age
Age
9.A.a
Packet Pg. 227 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
32
VISITOR RACE & GENDER1
<1%
<1%
3%
4%
4%
89%
<1%
<1%
2%
5%
3%
90%
Another race/ethnicity
Native/Indigenous
Asian/Pacific Islander
Black/African American
Hispanic/Latino
White/Caucasian
Dec-22 Dec-23
42%
58%
44%
56%
Male Female
Gender
Race
1 Of person interviewed. Females are generally more likely to agree to participate
in survey research.
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Packet Pg. 228 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
33
VISITOR INCOME
28%
9%
12%
23%
11%
17%
19%
10%
17%
20%
21%
13%
Over $250,000
$200,000 - $249,999
$150,000 - $199,999
$100,000 - $149,999
$75,000 - $99,999
Less than $75,000
Dec-22 Dec-23
$140,000 $147,800
Annual HHI
Median Household Income
Income
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Packet Pg. 229 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
VISITOR JOURNEY: TRIP EXPERIENCE
34
Pre-Visit Travel Party
Profile
Trip
Experience Post-Trip
Evaluation
Economic
Impact on
Destination
9.A.a
Packet Pg. 230 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
35
TRIP CHARACTERISTICS
NIGHTS STAYED6.6TRAVEL PARTY SIZE3.0
2.9 3.0
6.3 6.6
Dec-22 Dec-23
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Packet Pg. 231 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
36
TYPE OF ACCOMODATIONS
6%
<1%
<1%
1%
18%
24%
27%
24%
7%
<1%
<1%
1%
15%
16%
29%
32%
Did not stay overnight
Other
Bed & Breakfast
Campground/RV
Second home/condo
Stayed with friends/family
Vacation rental
Hotel/motel/resort
Dec-22 Dec-23
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Packet Pg. 232 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
37
AREAS VISITED
1%
1%
2%
3%
4%
5%
7%
9%
40%
80%
1%
2%
3%
2%
4%
5%
10%
13%
43%
72%
Copeland
Ave Maria
Chokoloskee
Immokalee
Golden Gate
Everglades City
Goodland
Isles of Capri
Marco Island
Naples
Dec-22 Dec-23
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Packet Pg. 233 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
38
TRIP ACTIVITIES
69%
64%
47%
34%
26%
25%
25%
22%
18%
15%
11%
8%
7%
7%
6%
4%
4%
2%
December-23
66%
51%
36%
35%
21%
24%
19%
23%
25%
18%
16%
12%
8%
4%
7%
5%
5%
3%
December-22
Dining out
Beach
Visit friends/family
Shopping/antiquing
Nature & parks
Active outdoor activities
Sightseeing/touring
Water activities
Visit local attractions
Bars/nightlife
Special event
Cultural activities
Everglades tour
Sporting event
Art galleries/shows
Business/meeting
Spas
Gambling 1 Multiple responses permitted.
9.A.a
Packet Pg. 234 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
39
VISITOR SPENDING
$3,293
$1,127
$179
$2,925
$992
$151
Party Spending per Trip Visitor Spending per Trip Visitor Spending per Day
Dec-22 Dec-23
9.A.a
Packet Pg. 235 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
VISITOR JOURNEY: POST-TRIP EVALUATION
40
Pre -Visit Travel Party
Profile
Trip
Experience
Post -Trip
Evaluation
Economic
Impact on
Destination
9.A.a
Packet Pg. 236 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
41
TRIP EVALUATIONS
1%
<1%
2%
18%
79%
1%
1%
3%
23%
72%
Not sure
Definitely not
Probably not
Probably
Definitely
8.2 8.7
Value for travel dollar
VALUE FOR TRAVEL DOLLAR1,2
1 10-point scale where 10 is “excellent” and 1 is “poor”.
2 All visitors who gave a rating of 6 or below cited high prices as their primary reason for giving
lower ratings.
3%
<1%
2%
12%
83%
4%
1%
2%
23%
70%
Not sure
Definitely not
Probably not
Probably
Definitely
Dec-22
Dec-23
Will recommend the Naples area?
Will return to the Naples area?
9.A.a
Packet Pg. 237 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
NAPLES, MARCO ISLAND, EVERGLADES
Convention & Visitors BureauDecember 2023 Monthly Dashboard
9.A.a
Packet Pg. 238 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
43
DESTINATION COMPARISONS
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Packet Pg. 239 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
44
OCCUPANCY COMPARISONS
Occupancy Rate (%)Δ% from Dec 2019 Δ% from Dec 2022
Trans Group Cont Total Trans Group Cont Total Trans Group Cont Total
Naples 47.7%14.5%0.1%62.3%-1.1%-20.9%-16.8%-6.6%-6.1%-20.3%+1190.6%-9.6%
Miami 62.9%8.2%4.3%75.3%-1.6%-18.9%+7.5%-3.4%+7.7%-9.4%-3.4%+4.9%
Florida Keys 65.5%8.2%0.2%73.9%+0.8%+41.6%-42.4%+3.9%+2.0%-0.3%-29.9%+1.6%
Fort Myers 48.9%8.4%6.1%63.4%-8.5%-14.2%+49.9%-5.8%+2.9%-58.8%+30.9%-12.6%
Sarasota 48.5%10.5%4.0%63.0%+4.0%-52.3%+294.9%-9.6%-13.2%+0.8%+325.9%-6.4%
Clearwater 48.7%11.5%0.0%60.1%-8.4%-3.8%-100.0%-7.7%-5.1%-23.1%0.0%-9.2%
St. Petersburg 46.7%10.8%0.8%58.2%-5.0%-12.5%-30.3%-6.9%-5.8%-9.1%-5.9%-6.4%
Palm Beach 56.4%10.0%1.7%68.1%-0.8%-41.6%-12.4%-10.3%-0.9%-2.3%+2.8%-1.0%
Ft. Lauderdale 61.8%10.2%2.6%74.6%+0.6%-10.3%-45.2%-3.8%+6.1%+8.0%-13.2%+5.5%
1Metrics provided by STR.
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Packet Pg. 240 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
45
ROOM RATE COMPARISONS
Average Daily Rate ($)Δ% from Dec 2019 Δ% from Dec 2022
Trans Group Cont Total Trans Group Cont Total Trans Group Cont Total
Naples $390.45 $231.96 $172.40 $353.15 +31.4%+35.1%+68.2%+34.7%+21.9%+19.7%+44.1%+23.1%
Miami $279.40 $260.16 $118.30 $268.22 +15.1%+26.2%+24.0%+16.4%-0.5%+12.0%+13.6%+1.6%
Florida Keys $409.91 $348.67 $386.61 $403.08 +29.5%+49.1%+131.8%+30.5%+0.1%+1.6%-14.2%+0.3%
Fort Myers $158.78 $164.64 $126.87 $156.50 +2.6%+52.3%+58.9%+9.1%-17.8%-9.4%+17.2%-15.2%
Sarasota $196.70 $169.22 $111.43 $186.75 +34.4%+48.5%+63.4%+38.4%-0.7%+2.7%+15.8%-2.5%
Clearwater $167.23 $173.70 $0.00 $168.46 +22.0%+48.7%-100.0%+26.4%-4.1%+8.1%0.0%-1.7%
St. Petersburg $170.49 $155.03 $84.82 $166.47 +25.0%+34.7%-22.1%+26.4%-2.4%+3.8%-12.8%-1.4%
Palm Beach $294.13 $252.18 $95.19 $283.03 +28.8%+54.3%-15.5%+34.3%-1.7%+3.6%+13.5%-0.9%
Ft. Lauderdale $194.61 $192.55 $124.24 $191.86 +19.2%+23.3%+8.5%+20.5%-2.5%0.0%+5.9%-1.7%
1Metrics provided by STR.
9.A.a
Packet Pg. 241 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
46
ROOM REVENUE COMPARISONS
Revenue per Available Room ($)Δ% from Dec 2019 Δ% from Dec 2022
Trans Group Cont Total Trans Group Cont Total Trans Group Cont Total
Naples $186.27 $33.60 $0.23 $220.11 +30.0%+6.9%+39.9%+25.8%+14.5%-4.5%+1759.1%+11.3%
Miami $175.72 $21.27 $5.03 $202.02 +13.2%+2.4%+33.3%+12.4%+7.2%+1.6%+9.7%+6.6%
Florida Keys $268.61 $28.43 $0.79 $297.83 +30.6%+111.0%+33.5%+35.6%+2.1%+1.3%-39.8%+1.8%
Fort Myers $77.67 $13.81 $7.71 $99.18 -6.1%+30.7%+138.1%+2.7%-15.4%-62.6%+53.4%-25.9%
Sarasota $95.39 $17.81 $4.41 $117.62 +39.8%-29.1%+545.2%+25.1%-13.8%+3.5%+393.2%-8.7%
Clearwater $81.36 $19.92 $0.00 $101.29 +11.8%+43.0%-100.0%+16.7%-9.0%-16.9%0.0%-10.7%
St. Petersburg $79.57 $16.70 $0.67 $96.94 +18.8%+17.8%-45.7%+17.7%-8.1%-5.7%-17.9%-7.8%
Palm Beach $165.96 $25.21 $1.61 $192.78 +27.8%-9.9%-26.0%+20.4%-2.6%+1.2%+16.6%-1.9%
Ft. Lauderdale $120.22 $19.62 $3.25 $143.10 +20.0%+10.6%-40.5%+15.9%+3.4%+8.0%-8.0%+3.7%
1Metrics provided by STR.
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Packet Pg. 242 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
47
INDUSTRY DATA
9.A.a
Packet Pg. 243 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
48
LEISURE & HOSPITALTY EMPLOYMENT
January February March April May June July August September October November December
2019 31,700 32,400 32,400 31,700 30,100 28,300 27,400 27,100 26,900 28,600 31,200 31,800
2020 32,400 33,000 32,300 17,500 21,400 23,400 22,800 22,600 22,600 24,700 26,600 27,300
2021 27,600 28,300 28,700 28,600 27,800 27,000 26,200 25,900 25,800 28,100 30,400 31,200
2022 30,600 31,800 31,700 31,300 29,600 28,500 28,000 28,000 27,800 28,600 29,500 28,900
2023 29,200 29,500 29,300 29,400 28,700 27,500 26,900 26,800 26,400 27,600 29,700 (P)
15,000
17,000
19,000
21,000
23,000
25,000
27,000
29,000
31,000
33,000
35,000
Monthly Direct Leisure & Hospitality EmploymentCollier County Direct Leisure and Hospitality Employment (Calendar Year)1
1 SOURCE: Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted.
(P) Preliminary.
9.A.a
Packet Pg. 244 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
49
RSW PASSENGER TRAFFIC
January February March April May June July August September October November December
2019 1,050,093 1,117,409 1,482,239 1,111,558 725,754 586,319 570,977 526,519 460,869 638,922 876,703 1,077,818
2020 1,132,103 1,241,590 861,221 53,379 143,004 237,706 256,418 231,283 255,926 417,305 500,468 648,011
2021 686,563 725,735 1,162,342 1,107,004 946,366 839,377 814,471 647,534 551,041 769,524 986,908 1,085,569
2022 1,044,816 1,149,618 1,514,046 1,221,628 836,379 663,141 671,225 620,532 515,007 432,667 812,305 862,368
2023 932,896 967,416 1,166,442 981,216 760,330 643,486 670,818 601,542 560,358 737,527 953,025
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
RSW Total Passenger TrafficSouthwest Florida International Airport (RSW) Passenger Traffic1
1 SOURCE: Lee County Port Authority Monthly Statistics.
9.A.a
Packet Pg. 245 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
50
LICENSED TRANSIENT RENTAL UNITS
December 2023 Licensed Transient Rental Units1
Hotel Motel Vacation Rental Total
Naples 4,602 1,368 3,025 8,995
Marco Island 1,275 121 2,079 3,475
Immokalee 0 70 104 174
Golden Gate 0 150 0 150
Everglades City 38 36 21 95
Chokoloskee 0 13 2 15
Goodland 0 5 7 12
Ave Maria 0 0 6 6
Ochopee 0 0 1 1
Total 5,915 1,763 5,245 12,9232
1 SOURCE: Florida Department of Business & Professional Regulation.
2Some units are still unavailable due to the impact of Hurricane Ian.
9.A.a
Packet Pg. 246 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
51
NAPLES, MARCO ISLAND, EVERGLADES
Convention & Visitors BureauDecember 2023 Monthly Dashboard
Sandra Rios, Public Relations & Communications Manager
sandra.rios@colliercountyfl.gov
John Melleky, Arts & Culture Manager
john.melleky@colliercountyfl.gov
Downs & St. Germain Research
(850) 906-3111 | contact@dsg-research.com
9.A.a
Packet Pg. 247 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
ADVERTISING REPORT
Paradise Advertising &
Marketing, Inc.
9.A.a
Packet Pg. 248 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Organic Social Media Overview
December 2023
9.A.a
Packet Pg. 249 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Year In Review:Fiscal Year 2023
●In FY23, we achieved a remarkable:
40.3 million impressions, a 1 3 %increase from
FY22. 600k engagements, showcasing a 6.7 %
increase 6,721 new followers across our social
platforms.
●We strategically incorporated TikTok into our organic social
media approach,recognizing the prominence of short-form
video content driven by social trends.
●We sunset Twitter/X channels due to significant changes on the
platform and concerns regarding user trust and confidence. This
decision reflects a strategic move to adapt to evolving social
media landscapes, optimizing our social presence by focusing on
more effective communication channels.
ParadiseAdv.com
9.A.a
Packet Pg. 250 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Top Performing Posts:Fiscal Year 2023
Facebook:Smallwood Store Instagram:Naples Montage TikTok:JW Marriott Marco Island
ParadiseAdv.com
9.A.a
Packet Pg. 251 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
December 2023 Performance
We experienced an exceptional December across all our social platforms,thanks to a strategic adjustment in our posting
frequency.
●1.3MM Impressions
58.4%Increase
●31.1K Engagement
56.6%Increase
●55,476 Followers
+231 Net Follower Growth
●2MM Impressions
635%Increase
●2.1K Engagement
37.2%Increase
●19,778 Followers
+137 Net Follower Growth
ParadiseAdv.com
●47.9K Impressions
21.6%Increase
●2.1K Engagement
14.7%Increase
●148 Followers
+9 Net Follower Growth
9.A.a
Packet Pg. 252 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Top Performing Posts:December 2023
Facebook:Third Street South Instagram:
5th Avenue South TikTok:Magic of Lights
ParadiseAdv.comHolidayStroll
9.A.a
Packet Pg. 253 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Upcoming Content Captures
ParadiseAdv.com
Signature Events
●Everglades Seafood Festival February 2-4
●Cars on 5th February 3
●Evening on 5th February 8
●Chubb Classic February 12-18
Ecological Focus
●Rookery Bay
●Marco Island Beach
Culinary Focus
●Le Colonial
●Stone Crab
●Warren Naples
9.A.a
Packet Pg. 254 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Monthly Report |December 2023
2023
1
9.A.a
Packet Pg. 255 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Table of Contents
1.Visitor Summary &Insights:pgs.4-10
2.Social Media:pgs.11 -16
3.Email:pgs. 17-20
4.Media Review:pgs.20 -30
5.Digital Media Insights:pgs.31 -38
ParadiseAdv.com 2
9.A.a
Packet Pg. 256 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
3
1
Visitor Insights
9.A.a
Packet Pg. 257 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Visitor Insights |Summary
●Out of state visitors made up 66.8% of visits and 89% of overall spend in December 2023. In-state visitors made
up 33.2% of visits and 11% of overall spend. Out of State visitation was consistent when compared to previous
months and same period last year.
●Chicago, IL DMA continues to rank #1 in top spending market in the destination followed by St. Paul -
Minneapolis and Boston-MA.
●Dining,followed by Retail,continued to be the top spending categories from visitors in the destination.
Miami-Ft Lauderdale continues to rank #1 in top visitation for the month of December Followed by Tampa-St
Petersburg, FL and Chicago, IL.
●Both in-state and out of state visitors made Mercato Shops the top visited place in December followed by JW
Marriott Marco Island and The Esplanade on Marco Island.
ParadiseAdv.com
9.A.a
Packet Pg. 258 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Visitor Insights |Visitor Flow and Spending
ParadiseAdv.com
9.A.a
Packet Pg. 259 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Visitor Insights |Trip Type and Origin
ParadiseAdv.com
9.A.a
Packet Pg. 260 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Visitor Insights |Spending and HHI
ParadiseAdv.com
9.A.a
Packet Pg. 261 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Visitor Insights |Website
ParadiseAdv.com
9.A.a
Packet Pg. 262 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Visitor Insights |Market Index Over Time
The Market Index looks at the relationship between website traffic,destination visitation,and visitor spending from
those origin markets.All data values scaled 0 –100 with 100 being the top value in any category.The individual
components are averaged together (simple average)to create the Index.Your home market DMA is excluded from this
insight.
ParadiseAdv.com
9.A.a
Packet Pg. 263 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Visitor Insights |Visitor Economy Index Over Time
The Visitor Economy Index measures the year-over-year percent change across several data sources and combines them
to give you a clearer view of how your destination’s tourism economy is doing compared to the same month in the previous
year. Anything above 0% means that month's performance is ahead of the previous year. Anything below 0% indicates that
month’s performance is below the previous year. Data inputs include: visitor device count (Near), visitor cardholder count
(Affinity) , visitor cardholder spend (Affinity) monthly hotel demand or occupancy (STR) IF you subscribe, and short-term
lodging revenue or ADR (AirDNA) IF you subscribe.
ParadiseAdv.com
9.A.a
Packet Pg. 264 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
11
2
Social Media
9.A.a
Packet Pg. 265 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Social Media (Organic)-Summary
●Implemented annual content strategy across all
social media platforms.
●Conducted day-to-day operations, including but
not limited to content creation, content curation,
and reporting/analysis, etc.
●Completed the December 2023 content calendars to be
shared across social media platforms.
●Established Facebook LIVE and Instagram Story
topics for Client to implement in December 2023.
●Supported Client in community management,
social listening, optimization, and
reporting/analysis, etc.
ParadiseAdv.com
9.A.a
Packet Pg. 266 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Organic Social |Facebook
55,265 Followers
+240 Net Follower Growth
33.5K Engagement
48.1%Increase
1.4MM Impressions
61.6%Increase
●We experienced an exceptional December across all our social platforms, thanks to a strategic
adjustment in our posting frequency. The top performing post were 3rd Street South Holiday
Decor, Keewaydin Island, and Victoria Park Holiday Lights.
9.A.a
Packet Pg. 267 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Organic Social |Instagram
19,785 Followers
+134 Net Follower Growth
2.1K Engagement
22.6%Increase
2.3MM Impressions
729%Increase
●We experienced an exceptional December across all our social platforms, thanks to a strategic
adjustment in our posting frequency. The top performing posts were 5th Ave South Tree Lighting,
3rd Street South Holiday Decor, and December Events Lineup.
9.A.a
Packet Pg. 268 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Organic Social |TikTok
149 Followers
+6 Net Follower Growth
2.8K Reach
11.9%Increase
46.8K Video Views
4.6%Increase
●All metrics in December increased due to an increase in posting
frequency.The top performing post was the Magic of Lights Show at
Collier County Fairgrounds.
9.A.a
Packet Pg. 269 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Holiday Content Captures
During the month of December we capture content for Christmas Parade on 5th,Santa Paws,and Ritz Carlton Gingerbread House.
9.A.a
Packet Pg. 270 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
17
3
Email
9.A.a
Packet Pg. 271 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Email |Consumer E-Scapes
Topic: Winter
Subject Line: Trade white snow for
white beaches in Paradise
Most-Clicked Link: Live Beach Cam
33.72
Open Rate
4.88%
CTO Rate
53,140
Recipients
ParadiseAdv.com
9.A.a
Packet Pg. 272 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Email |Meetings E-Scapes
Subject Line: FICP Conference Wows at
JW Marriott Marco Island Beach Resort
Most-Clicked Link: Headline
Notes: Deployed: Deployed to owned
list only.
23.43%
Open Rate
9.47%
CTO Rate
1,077
Recipients
Subscriber List 4,597
ParadiseAdv.com
9.A.a
Packet Pg. 273 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Email |Subscribers
New subscribers are collected from ParadiseCoast.com,
then manually imported and organized.
Unsubscribes, Hard Bounces (inactive addresses), and Spam
marks are automatically removed.
Note: Most months we do not receive new sign-ups for the
Meetings list. A negative net change is due to unsubscribes, spam
marks, and hard bounces that are often due to deactivated email
addresses when a subscriber leaves their company.
4,597
Meetings List
53,140
Consumer List
ParadiseAdv.com
-41
Net Change
(this month)
-40
Net Change
(this month)
9.A.a
Packet Pg. 274 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
21
4
Media Review
9.A.a
Packet Pg. 275 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Media |Performance
In December, we had four campaigns running: Always On, Fall, Arts & Culture,
and Weddings.
December Performance Highlights:
●Total Estimated Digital Spend: $185,765
●Total Impressions: 2,965,730
●Total Clicks: 10,988
●CTR: 0.37% (more than 4x benchmark)
●Total Completed Video Views: 712,781
●VCR: 86% (well over benchmark)
Top performing media partners for December across all consumer campaigns:
●WiConnect, reaching airport travelers logging on for wifi in the Fall
Campaign, with an overwhelming 12.6% CTR, 157x benchmark!
●Wedding Trade Desk, from the Weddings campaign, with an extremely
strong 9.61% CTR
●MobileFuse, from the Arts and Culture Campaign, also saw a strong CTR
with 0.37%
ParadiseAdv.comIndustryBenchmarks:CTR:0.08%VCR: 70%
9.A.a
Packet Pg. 276 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Media |Creative
Top Banner Creative Set(s):
●The top creative set for December was
Arts and Culture, with a strong .30%
Top Video:
●In December, both the :30 and :15 version of If Only were
running, and the :30 outperformed the shorter version, with a
solid 88% VCR.
ParadiseAdv.comIndustryBenchmarks:CTR:0.08%VCR: 70%
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Packet Pg. 277 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
ParadiseAdv.com
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Media |Performance by Campaign
Industry Benchmarks:CTR:0.08%VCR: 70%
Top Performing Campaign in December based on CTR:
●Fall
This was the same top performing campaign in
November.
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Packet Pg. 278 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
ParadiseAdv.com
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Paid Search |Performance
Google Paid Search -December 2023 Top Performing Ad Based Off CTR
●Impressions:109,507
●Clicks:7,926
●Avg.CTR:7.24%
●Avg. CPC:$0.65
Campaigns in Market in December:
●Always On In-state
●Always On Out-of-state
●Snowfest
●Weddings
●Stone Crab
Top Performing CTR Campaign:
Snowfest with a strong CTR of 34.40%
CTR Industry benchmark:4%
CPC Industry benchmark:$1.35
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Packet Pg. 279 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Paid Search |Performance
ParadiseAdv.com
Breakdown Of PPC Campaign Performance
Campaign Impressions Clicks CTR Avg.CPC
Always On
out-of-state
62,265 4,664 7.49%$0.68
Always On
in-state
36,883 2,263 6.14%$0.60
Snowfest 500 172 34.40%$0.30
Stone Crab 1,209 78 6.45%$0.97
Weddings 8,650 749 8.66%$0.62
CTR Industry benchmark:4%
CPC Industry benchmark:$1.35
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Packet Pg. 280 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Paid Social |Facebook/Instagram Performance
In December, the Always On campaign along with the Snowfest campaign
continued to run. In addition to these two campaigns, the Weddings campaign
also began. We are seeing strong metrics across the board, including a 5.69%
CTR for Weddings, 2.84% CTR for Always On, and a 10.11% CTR for Snowfest.
The industry benchmark is 0.9%. We also saw more than 3 million impressions
this month.
We will continue to monitor for optimization
opportunities.
Results:
●Impressions: 3,009,669
●Post Engagements: 117,661
●Clicks: 26,067
●CTR
○Always On: 2.84%
■9% decrease over November
○Snowfest: 10.11%
■68% increase over November
○Weddings: 5.69%
*Travel industry benchmark:0.9%
Top Performing Posts
Awareness
Impressions:611,105
Traffic
Clicks:8,761
ParadiseAdv.com
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Packet Pg. 281 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Paid Social |TikTok
ParadiseAdv.com
Top Performing
Creative:
The Always On campaign continued to run throughout December. The
top-performing Creative was the Things to Do video. This month, we saw
a 27% increase in CTR compared to the previous month.
The team is also working on creating new assets for this campaign to
be launched in the upcoming months.
Results:
●Impressions: 127,958
●Clicks: 731
●Video Views: 31,674
●CTR: 0.57%
○27% increase over
November
*Average benchmark is ~1% CTR
Sunset Video
240 Clicks
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Packet Pg. 282 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Paid Social |Pinterest Performance Top Performing Evergreen Creative:
In December, both the Evergreen Always On and Weddings campaigns
were launched. The campaigns are both off to a great start as we’re
seeing strong metrics across the board. This includes a 0.97% CTR for
Always On and 1.43% for Weddings.
Because these campaigns were launched in December, we will have
Month over Month data next report.
Results:
●Impressions: 209,754
●Clicks: 2,302
●Evergreen CTR: 0.97%
●Weddings CTR: 1.43%
* Benchmark: 0.3%
Top Performing Weddings Creative:
ParadiseAdv.com
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Packet Pg. 283 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Digital Media ROAS
ParadiseAdv.com
December ROAS
From those exposed to digital advertising in December:
●Adara Impact shows $168,013 in hotel revenue.
●Expedia shows $1,300,000 in hotel and vacation rental revenue.
●Total Revenue from those exposed to digital advertising in December = $1,468,013
●We spent $185,765 in digital advertising in December.
December ROAS =7.9X Return on Ad Spend
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Packet Pg. 284 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
3
2
5
Digital Media Insights*
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Packet Pg. 285 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
ParadiseAdv.com
Expedia |Economic Impact &Insights
Our Expedia campaign continued. Below and on the following page are the December results, from those exposed
to Florida’s Paradise Coast advertising on Expedia (Expedia, VRBO, and Orbitz).
*Expedia reports are now for the prior month due to accelerated deadline based on TDC meeting moving up in month
In December, Expedia showed the following results from those exposed to our advertising:
●The advertising directly drove 2,491 room nights (791 hotel room nights and 1,700 vacation rental nights) for a
total gross bookings of $1.3M. This is approximately double November’s bookings.
●The largest share of bookings came from VRBO ($853K) with Expedia second ($328K)
●That $1.3M in gross bookings made for a 120.5 Return on Ad Spend
●621 Airline Tickets were sold to those exposed to the advertising, and an average ticket price of $272.
●The largest percentage (28%) booked within a week prior to travel
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Packet Pg. 286 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
ParadiseAdv.com
Expedia |Economic Impact &Insights
In December:
Cleveland has moved up higher in the list, and
with the winter campaign coming up in Cleveland,
we hope to see that grow further!
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Packet Pg. 287 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
ParadiseAdv.com
Adara |Economic Impact &Insights
Observed Data -December
Enriched Data -December
NOTE: Hotel Revenue can show both Observed (direct partner data from those
exposed to advertising) and Enriched Data, which uses IMPACT Plus methodology
that takes Adara’s travel partner data and calculates it to include STR Census and
Occupancy data to give a more complete market visibility.
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Packet Pg. 288 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Adara |Economic Impact &Insights
●The hotel book-to-arrival window for
Dec is very similar to Nov (33.6 days vs
32 days in Nov)
●They booked their flights a full 45.7 days
in advance in Dec. So this means there is
a strong indication for early Spring.
●As has been the case for
the past several months,
the top traveler type was
couples, at 50%
ParadiseAdv.com
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Packet Pg. 289 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Adara |Economic Impact &Insights
Top Markets for Hotels and Flights
ParadiseAdv.com
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Packet Pg. 290 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
●Top Media Partners in December Driving Searches,Booking and Revenue
Adara |Economic Impact &Insights
ParadiseAdv.com
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2023THANK YOU
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PUBLIC RELATIONS REPORT
Lou Hammond & Associates
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National Public Relations Update
TDC Meeting
Services conducted in
December 2023
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Packet Pg. 294 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Media Highlights
LHG & CVB PR EFFORTS –December 2023
Media Impressions: 137,633,447
Media Value: $105,239.37
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Packet Pg. 295 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Media Highlights
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Media Highlights
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Media Highlights
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Media Highlights
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Media Highlights
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Packet Pg. 300 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Media Outreach
Written Materials
Agency Pitch: Destination Weddings for National Wedding Month
(February)
Agency Pitch: Dry Tripping/Sober Travel
What’s New in 2024 Release
Individual media visit invites
Revs Institute/New Video Series
VISIT FLORIDA Content
Projects
Chicago Media/Trade Event –Wednesday, January 31
LHG confirming event details and participation.
Webinar: 2024 Trends
Confirmed webinar for Thursday, January 23 from 10 –11 a.m.
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Packet Pg. 301 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Projects
Media Visits
Upcoming
Karen Cicero, Good Housekeeping: January 2 -4, 2024
Matt Meltzer, Freelance (Thrillist, Matador Network): January 8 –
10, 2024
Allie Conti, Thrillist: January 17 –20, 2024
Susan Barnes, Garden & Gun: Dates pending
VISIT FLORIDA Canada FAM: April 22 –24, 2024
Pending
Jeryl Brunner, Freelance (Forbes, etc.)
Eric Barton, Flamingo Magazine
Johnny Motley, Freelance (Hotels Above Par, The Daily Beast,
etc.)
Holly Kapherr Alejos, Destination I Do
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Packet Pg. 302 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Partner Communications
Partner Newsletter
Agency assisted in creating monthly CoastLines Newsletter and
deployment to partners on December 19th.
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Packet Pg. 303 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Looking Ahead
Pitching
Spring Break Getaways
Family Friendly Road Trips
Romantic/Valentine’s Day
“Dupe” Destinations
Everglades Highlight –Stone Crab Season
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Packet Pg. 304 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Thank you!
Proud to be your Partner in Paradise!
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MARKETING PARTNER REPORTS
PART II
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TOURIST TAX COLLECTIONS
Collier County Tax Collector
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Packet Pg. 307 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
BREAKDOWN FISCAL
2022-2023
FISCAL
2023-2024
DIFFERENCE %
OVERALL COLLECTIONS
(includes minor categories not shown below)
Current Month $2,646,693 $3,274,362 $627,669 % 23.71
Year to Date $6,860,106 $7,946,429 $1,086,323 % 15.83
HOTEL /MOTEL
Current Month $1,835,824 $2,107,416 $271,592 % 14.79
Year to Date $4,597,053 $5,000,012 $402,959 % 8.76
REALTORS
Current Month $226,588 $190,572 -$36,016 -% 15.89
Year to Date $470,748 $335,930 -$134,818 -% 28.63
INDIVIDUALS
(APTS/CONDOS
S F HOMES)
Current Month $560,710 $932,482 $371,772 % 66.30
Year to Date $1,730,334 $2,500,724 $770,390 % 44.52
JANUARY 2024
FOR THE MONTH OF DECEMBER 2023 VENDOR TAX COLLECTIONS
FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS
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Packet Pg. 316 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
WEB SITE ANALYTICS
Miles Partners, Inc.
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Packet Pg. 319 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Top Pages
1.Events landing page 32,879 views
2.Homepage 21,932 views
3.Beaches landing page 15,335 views
4.Christmas Events article page 7,253 views
5.Ritz Gingerbread House event page 6,658 views
6.Things to Do landing page 6,062 views
7.7 Must Play Golf Courses article page 5,397 views
8.Hotels & Rentals landing page 4,825 views
9.Outdoors & Nature landing page 4,439 views
10.Marco Island landing page 4,206 views
Across All Traffic Types
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Packet Pg. 320 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
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Packet Pg. 321 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
New Web Build
Goals & Objectives
●Upgrade Drupal
●Address UI/UX Research Results
○Light Look & Feel Refresh
○Navigation, Site Structure and User Interface Updates
○User Experience Flow Updates
■Focus on inspiration to booking funnel
■Set goals per page tied to updated KPIs
○Functional Updates
●Refresh Content
○Update high traffic landing page intros and article
content to align with brand voice & SEO -keyword
rankings
○Create beach landing pages in alignment with more
immersive and planning content for visitors.
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Packet Pg. 322 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Look & Feel/Design Summary
○More closely align with latest brand guidelines
○Elevate luxury brand while feeling inclusive of our target audience
○Use color and simple lines and micro animations to draw eye further
down page -> site engagement
○More whitespace to modernize, allow a user to “breathe” and easily
identify their next click (mobile focus)
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Packet Pg. 323 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
The NEW ParadiseCoast.com
Beaches Component
Events Landing Page
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Paradise Coast Sports Complex
(reports quarterly)
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Collier County Museums
Visitation Reports
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VISITATION
December 2023
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Packet Pg. 327 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
4,448 TOTAL VISITORS IN DECEMBER
December 2022 December 2023Collier Museum at Government Center 659 858Immokalee Pioneer Museumat Roberts Ranch 344 292Marco Island Historical Museum 1,318 2,128Museum of the Everglades 876 1,170Naples Depot Museum 0 0TOTAL3,197 4,448Outreach: Educational 44Outreach: Marketing 1,219
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Packet Pg. 328 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Where are you from?
8%
16%
19%49%
8%
Full-time Collier Resident Part-time Collier Resident Florida resident (not Collier County)US resident (not Florida)International
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Packet Pg. 329 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
How did you hear about us?
0 10 20 30 40 50 60 70 80 90
Newspaper or Magazine Feature
Advertisement
Brochure or Flyer
Social Media
Other
Web Search
Word of Mouth
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Please explain why you would or would not
recommend this museum to others.
A delightful surprise! We came down from Sarasota for some adventures on the water, and stopped by when we had some time to kill. I’m so glad we did! The special exhibit was a real treat, too.
Really enjoyed the Charles Ebbets display -short and sweet, and very well laid out. My favorite exhibit from the main part of the museum was the history of the native peoples, especially the Seminole clothing. It’s a small museum, but a huge impact. Also a very friendly desk worker on 12/26! Thank you for welcoming us!Enjoyed seeing our history and talking to the curator. I look forward to visiting again with my adult children.Very enjoyable -staff were very enthusiastic and knowledgeablePleasant and educational very clean and well displayed!Interested in learning more about the beginnings of Collier County.Great for kids and adults Amazing and Informative!Educational with excellent subjects.We had lots of fun at the museumVery interesting and instructive Fun and informative
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Packet Pg. 331 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Customer Satisfaction
AVERAGE MAXIMUMPlease rate your overall experience with this Museum.4.91 5.0How satisfied were you with the service you received?4.96 5.0How likely are you to recommend this Museum to a friend or colleague?9.45 10.0
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How likely are you to recommend this Museum to a
friend or colleague?
4% (6)7% (19)89% (161)
0%10%20%30%40%50%60%70%80%90%100%
Detractor Passive Promoter
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Current
Exhibits
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Packet Pg. 334 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
EBBETS IN THE EVERGLADES:
THE UNUSUAL STORY OF THE WORLD-FAMOUS PHOTOGRAPHER YOU NEVER HEARD OF
Charles C.Ebbets came to Florida in the early 1920s and quickly established himself asapre-eminent photojournalist .An avid outdoorsman who had done stints as anairplanewing-walker,a racecar driver and professional wrestler,he brought that samecombinationofcourageandconfidencetohisworkinSouthFlorida—particularly theEverglades—even becoming this first to cross the not-yet-completed Tamiami Trail bycar.Ebbets made his way deep into the back country of the glades,capturing spectacularshotsofrarelyseenwildlifeandbreathtakinglandscapesfortheNationalParkService,the U.S.Department of the Interior,and the Associated Press,among others.He alsoworkedcloselywiththeSeminoles,documenting their culture,and befriending triballeaders.Ebbets’most famous photograph,“Lunch atop a Skyscraper,”is a well-known portrait ofconstructionworkersperchedprecariouslyonanI-beam above New York City whiletheydine.The iconic photo,for which he is rarely credited,was chosen as one of TIMEmagazine’s “100 Greatest Images.”Despite his groundbreaking body of work that includes many well-known photographs,“Ebbets in the Everglades”is the first museum exhibit dedicated solely to the workCharlesC.Ebbets.
Museum of the Everglades
September 12, 2023 to January 20, 2024
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Packet Pg. 335 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
OUT OF THE SAND:
THE ORIGINS OF GOLF ON MARCO ISLAND
This exhibit examines more than 50 years of MarcoIslandgolfhistorythroughhistoricalimagesandobjectsfromtheMarcoIslandHistoricalSociety’s collection.Starting with the Mackle built Marco Island County Club(known today as the Island County Club),golf has hadaninterestingandglitzyhistoryfeaturingmajorgolfprofessionals,celebrities and at least one president.This fun and interactive exhibit features includes athree-hole “mini-course”and promises to be a hole-in-one for all ages.
Marco Island Historical Museum
November 14, 2023 –March 2, 2024,
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Packet Pg. 336 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Beaches, Creatures, and Cowboys:
Florida Movie Posters
Movie producers have been making films in Florida almost since the dawn oftheindustry.For a short time in the early twentieth century,Florida evenrivaledCaliforniaasaplaceformoviemaking.Even after most studios hadgonetotheWestCoast,many films still included some scenes shot in Florida.Tarzan swung through the Florida jungles,swimming champion turnedactressEstherWilliamsfrolickedonthebeaches,and The Creature from theBlackLagoonlurkedinthestate’s dark and mysterious springs.This exhibitpresentsaselectionofcolorful,eye-catching posters that advertised some ofFlorida's most famous films from the early 1920s to the present—part of theMuseumofFloridaHistory's permanent collection of Florida moviememorabilia.This exhibit is produced by the Museum of Florida HistoryTravelingExhibitsProgramandgenerouslyfundedbyFriendsoftheCollierCountyMuseums.
Collier Museum at Government Center
December 9, 2023 to February 10, 2024
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Packet Pg. 337 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Borrowed from Our Children:
Seventy Years of the
Audubon Corkscrew Swamp SanctuarySeventyyearsago,brave voices in our community spoke up toprotectancienttreesfromthethreatoftheaxeandsaw.Thanks totheirwork,today Corkscrew Swamp Sanctuary protects 13,450acresinSouthwestFloridaasahavenforplants,animals,andpeople.The Sanctuary recharges the aquifer,cleans water,andreducesriskofcatastrophicwildfirewhilereducingalgalbloomsalongthecoastline.It was said by John James Audubon that,“a true conservationist is amanwhoknowsthattheworldisnotgivenbyhisfathers,butborrowedfromhischildren.”This photography exhibit celebratesthepast70yearsofconservationandlooksaheadtothenext70.
Immokalee Pioneer Museum
January 16 to April 27, 2024
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Packet Pg. 338 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Museum of the Everglades
January 23 to May 11, 2024
WE ARE STILL HERE;
The Continuing Story of the Miccosukee Tribe
Museum of the Everglades and Collier County MuseumshavecollaboratedwiththeMiccosukeeTribeofIndiansofFloridatocreatethisexhibitexploringtheirpast,present,and future.Following the “Indian Termination Policy”enacted by Congress in 1953,a schism began to emergebetweenthesomeoftheMiccosukeeelderswithintheSeminoleTribeanditsleadership.By 1962,theMiccosukeeTribewasfederallyrecognizedasauniqueandseparatesovereignnation.WE ARE STILL HERE exploresthatstory,but also brings forth little-known facts about theMiccosukeeTribeandtheircontinuingaccomplishments.The exhibit includes images and artifacts of shared history,cultural expressions,powerful personalities,and manyotherfacetsofthisstillunfoldingstory.The importantpartnershipestablishedbetweenCollierCountyMuseumsandtheMiccosukeeTribetofacilitatetheexhibitisitselfanew,and decidedly positive,chapter that we are honoredtobepartof.
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Packet Pg. 339 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
History & Heritage Days at Everglades
Seafood Festival
This year on history and heritage row at Everglades City’sAnnualSeafoodFestivalwewillfocusonourpartnershipwiththelocalindigenoustribeofMiccosukeeIndians.Several artisans from the tribe will provide craftingdemonstrationsandoffertheircreationsforsale.Therewillalsobecookingdemonstrationsandanalligatorwrestlingexhibitioninthemuseumparkinglot.CollierCountyMuseumswillhaveaninformationboothwithkids’activities and the museum will be open for visitors toenjoyandexplorethenewWEARESTILLHEREexhibitinthefrontgalleryandourpermanentexhibits(includingthe1929Harley-Davidson motorcycle)in the back.
Museum of the Everglades
February 3 –4, 2024 | 9:00am –4:00pm
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Packet Pg. 340 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
2nd ANNUAL Jazz on the Lawn
FEATURING YAYA DIAMOND & THE DREAM CHASERSEnjoy live music at the Paradise Coast Sports Complex to support the Black History Baggage Car project. The Second Annual Jazz on the Lawn organized by the Friends of the Collier County Museums will feature headlining artist Yaya Diamond & the Dream Chasers, opening artist Decyo McDuffie, and emcee Omgitswicks. Tickets start at $45 on FOCCM.org and sponsorships are available at info@FOCCM.org.The Black History Baggage Car at the Naples Depot will tell the stories of African Americans whose contributions were essential to the development of Collier County in the very same neighborhood that many of Naples’ Black families have called home for over a century. Celebrate the Centennial of Collier County by supporting and preserving this important piece of local history.
Paradise Coast Sports Complex3940 City Gate Blvd. N Naples, FL 34117Sunday -February 4, 2024 | 4:00 pm –7:00 pm
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Packet Pg. 341 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Pineapple Day
Come celebrate Marco Island’s early farminghistory,especially its role in producingpineappleswithatleastthreeintensivepineapplefarmsattheturnofthe19thcentury.We will have crafts,activities,anddemonstrationsonmakingafabulouspineapplethemedparty—with appetizers,a special drink,and décor.Pineapple tastingsalongwithasliceofpineapplehistorywillbeserved.
Marco Island Historical Museum
February 10, 2024 | 10:00am –1:00pm
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Packet Pg. 342 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
2024 Immokalee Cattle Drive
Experience the pioneer spirit and rich agricultural history of Florida’s heartland with the Immokalee Cattle Drive and Jamboree at the Immokalee Pioneer Museum at Roberts Ranch.The cattle drive starts along Main Street in Immokalee led by cattle boss Heather Cleckler, descendant of the Roberts family,and leads to Roberts Ranch, a former farmstead listed on the National Register of Historic Places and operated as a Collier County museum. Activities and entertainment kick off when the cows come home and include storytelling, roping and whip cracking demonstrations, traditional food demonstrations, music, craft and food vendors, and so much more. Bring the whole family to the Kids’ Korral with petting zoo, games, and crafts.
Immokalee Pioneer Museum
March 9, 2024 | 7:30am –3:00pm
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Packet Pg. 343 Attachment: Feb 2024 TDC Marketing Partner Report (28037 : Marketing Partner Reports)
Events: For additional details please visit CollierMuseums.com
Charles C. Ebbets: the History & Mystery Behind a
Pioneer in American PhotographyJanuary 18 | 2:00 pm -3:00 pmMuseum of the Everglades
Closing Reception for “Ebbets in the Everglades”January 19 | 5:00 pm -7:00 pmMuseum of the Everglades
Animation Creation Family DayJanuary 20 | 10:00 am -1:00 pmCollier Museum at Government Center
Opening Reception for “WE ARE STILL HERE”January 26 | 5:00 pm -7:00 pmMuseum of the Everglades
From Concept to Reality: The Black History Baggage CarFebruary 13 | 2:00 pm -3:00 pmCollier Museum at Government Center
The Miccosukee: Past, Present, & FutureFebruary 15 | 2:00 pm-3:00 pmMuseum of the Everglades
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THANK YOU
Questions?
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02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 10.A
Doc ID: 27926
Item Summary: Tourism Staff Reports
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
02/06/2024 3:22 PM
Submitted by:
Title: – Tourism
Name: John Melleky
02/06/2024 3:22 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 02/06/2024 3:22 PM
Tourism Sandra Rios Tourism Review Completed 02/06/2024 3:24 PM
Tourism John Melleky Tourism Review Completed 02/06/2024 4:10 PM
Office of Management and Budget Christopher Johnson OMB Completed 02/07/2024 2:59 PM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
02/07/2024 4:01 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/08/2024 10:32 AM
County Attorney's Office Colleen Greene Attorney Review Completed 02/12/2024 3:25 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 02/15/2024 1:20 PM
County Manager's Office Ed Finn Deputy County Manager Completed 02/15/2024 6:17 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
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TDC Collier County - Meeting date: February 20, 2024
STAFF REPORTS
The following is a report encapsulating the staff activity for the time period
December 1-31, 2023. This time frame is repeated from the January 2024
meeting so that all reporting can cover the same time period.
This detailed report contains activities, actions, recaps and actionable
learning by focus disciplines.
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TABLE OF CONTENTS
1. Staff Topline Activities -- 3-4
2. Interim Co-Directors -- 5-6
3. Arts & Culture -- 7-8
4. Group Meetings -- 9-13
5. Midwest Sales -- 14-15
6. Specialty Markets -- 16-17
7. PR & Communications -- 18-30
8. Social & Digital Media -- 31
9. Leisure Sales -- 32-34
10. UK & Ireland -- 35-43
11. Germany -- 44-50
12. Sports Complex -- 51-53
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STAFF TOPLINE ACTIVITIES
INTERIM CO- DIRECTORS
1. Sandra Rios and John Melleky continued managing the department to meet the mission of
promoting the destination to visitors, meeting current partnership responsibilities, and
managing the day-to-day operations of the department.
2. Analyzed current department operations to make sure the department will be operating
effectively and efficiently once the new director is on staff.
ARTS & CULTURE
1. Approved marketing campaigns for ¡ARTE VIVA! and oversaw the final filming of artists for
the Meet the Artist series.
2. Developed training materials for financial reporting for the FY23-24 TDT grants and began
the FY24-25 grant process.
GROUP MEETINGS
1. Team is gearing up for a variety of impactful events in January to include the ASAE CEO
Summit at the Naples Grande Beach Resort, IPEC 2024 Independent Planners’ Education
Conference in Greenville, SC and a unique Pickleball Client Event in Chicago with Midwest
Reps. We will be attending Visit Florida’s Florida Encounter 2024 in Miami February 4-6, 2024.
2. New December data is here from NorthStar/Cvent Meetings Industry PULSE Survey. Planner
optimism is beginning to moderate, budgets are increasing (but not as much as previously
hoped), yet the near-term pipeline for new business stays strong. Challenges
notwithstanding, planners remain optimistic with only 11% of planners stating they are less
optimistic today than they were two months ago
MID-WEST SALES
1. Coordination, prospecting and marketing for the January Pickleball client event in Chicago -
reached approximately 300 clients thus far.
2. Attended four holiday networking events in Chicago and South Florida, reaching over 100
clients.
SPECIALTY MARKETS
1. The destination achieved a remarkable increase in the number of awarded RFPs that the CVB
assisted with, signaling a strengthened partnership between the Convention and Visitors
Bureau (CVB), event planners and industry partners.
2. Increased CVB RFPs awarded in FY 2023 can be attributed to the destination's strategic
marketing initiatives. Meticulous market research, targeted marketing campaigns, enhanced
online presence, digital marketing strategies, collaborations with industry partners, and active
participation in relevant events underscore the commitment to highlighting unique attributes
and offerings, attracting a higher number of RFPs.
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PR & COMMUNICATIONS
1. Earned media efforts for December 2023 resulted in 137,633,44 media impressions with a
Media Value of $105,239.37.
2. Media highlights include placements in Boston Globe (both online and print), Southern Living,
PureWow, Garden & Gun, Condé Nast Traveler, Luxury traveler Magazine, Travel Weekly, The
Travel, The Points Guy, Family Vacationist, USA Today and U.S. News & World Report.
SOCIAL & DIGITAL MEDIA
1. Highlighted and conducted a Facebook Live Broadcast of destination holiday celebrations.
2. Facebook impressions surpassed the one million mark, achieving 1,444,311 impressions.
LEISURE SALES
1. Cruising will continue to be in demand in FY 2024. We are now on the map with our Marco
Island stop as part of the American Cruise Lines Florida Gulf Coast & Keys Cruise.
2. 2023 marked a record-breaking year for travel advisors, and the outlook for 2024 is even more
promising. An increasing number of travel advisors have specialized in luxury travel as it
proves to be highly lucrative for them. This trend ranks second only to family travel in terms
of popularity and revenue.
OMMAC – UK & IRELAND
1. OMMAC on behalf of Florida’s Paradise Coast were able to negotiate and facilitate with a
unique opportunity to participate with this leading UK tour operator and retail travel agency
at short notice.
2. Year-on-year spending with travel agents increased by 9.2% in November, while total travel
agent transactions grew by 14.7% year-on-year, up by 2.4% compared with October 2023.
DIAMONDE
1. Launch of our B2C/B2B luxury campaign with Visit Florida, Feinreisen and Luxusinsider
2. Personal sales call day in Frankfurt at the headquarters of DER Touristik on Dec 12
PARADISE COAST SPORTS COMPLEX
1. The month of December was the busiest month of the season for the Complex, hosting
Snowfest, American Youth Football, Football University, Soccer Youth Gold Cup and NXT
Lacrosse.
2. Upcoming in January: Legends Concert Series, MSM Soccer academy, XPO Lacrosse, Lacrosse
Masters, and Paradise Cup with Tournament Success Group.
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INTERIM CO-DIRECTOR ACTIVITIES – Dec. 1- 31, 2023
Monthly Activities
Tourism Industry & Intra-Division Meetings
• Data fy research – product introduction – Dec. 5
• Participation in Collier County weekly PIO meeting
• Attendance at SWFL Press Club Annual meeting
Other Community Outreach
• Magic of Lights introductory meeting assistance on event – Dec. 4
Staffing / Development
• International Reps Contracts
o Determined steps to have the international reps contracts renewed by March with
Tourism staff and procurement.
• Held weekly staff meetings to share information, projects, and outcomes.
• One-on-one meeting with Marissa Baker/ PCSC to discuss current issues that we can assist with.
• Held weekly meetings with Deputy County Manager Dan Rodriguez.
• Reviewed travel requests, time off, and other administrative functions.
• Conducted assigned/required Collier University training.
Strategic Implementation
• Tourist Development Council
o Prepared materials and monitored the agenda review process for TDC December
meeting board materials.
o Communicated with TDC members on December meeting information.
o Worked with Commissioner LoCastro and the County Manager’s office to determine the
schedule for 2024 TDC meetings.
o Communicated 2024 TDC meeting schedule to staff and staff consultants, TDC
members, and CVB partners.
• U.S. Open Pickleball Championship
o Met with Mike Dee of Spirit Promotions to extend the current sponsorship contract for
an additional five years (2025-2029). Dec. 5, 8, 21
o Created Executive Summary and executed the sponsorship contract for signature.
o Prepared Mike Dee of Spirit Promotions for the TDC meeting and his presentation.
o Updated the Executive Summary after the December TDC meeting approval and
prepared materials for this item to go to the BCC on January 9, 2024.
• CoStar – STR data contract
o `Worked with CoStar to execute an agreement for STR data and worked with
procurement and legal to finalize the contract.
o Worked with CoStar to determine payment options after the contract was executed.
• United Soccer League Agreement
o Attended meeting on the agreement and next steps. Dec. 4, 8
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o Attended BCC meeting on Dec. 12 for support for the agreement review.
• CHUBB Classic
o Met with the organizers to review the current contract and deliverables for the Feb.
2024 event. Dec. 18.
Marketing / Public Relations/Communications / Sales
• Orchestrated meetings with partner agencies to discuss the status of current projects and
strategies for 2023-2024.
o Advertising (Paradise Adv) – Dec. 13, 15, 27
o Website (Miles Partnership) –Dec. 12, 20, 21
o Data Research (Downs and St. Germain) - Dec. 7, 14, 21, 28
o Public Relations (LHG) – Dec. 11, 18
• Review and revisions to current marketing projects and campaigns including Winter Campaign in
Chicago and Cleveland, Always On campaign, and research focused on potential domestic high-
end Hispanic visitation opportunities.
• Developed statements based on inquiries that included information on business travel impact in
2023 and new area family activities for 2024.
• Directed day-to-day business activities related to CVB’s activities, partner engagement, public
relations, and communications responsibilities.
Department Administration
• Fulfillment RFP
o Worked with procurement on schedule to review proposal received in January.
• Call Center RFP
o Updated scope of work for the proposal and possible solutions for this process.
o Requested information from procurement on best possible steps.
• Attended meetings to understand department/county operations processes and changes due to
the resignation of the accountant. Dec. 6, Dec. 11, Dec. 15, Dec. 19, Dec. 20
• Attended classes on business processes such as payroll and approvals to start building
redundancies and backups for administrative duties in the department.
• Proposed an updated department organizational chart based on current staff positions and
structures.
• Implemented a process to have managers review time sheets and cards of their direct reports.
• Reviewed department hardware inventory to develop a replacement process and schedule.
• Began plans for office set-ups with future staff arrivals.
Collateral development
• Ongoing review and updates to 2024 Visitor Guide.
• Ongoing review and updates to PCSC Visitor Guide.
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ARTS & CULTURE
John Melleky – Arts and Culture Manager Dec. 1 – 31, 2023
OVERVIEW SUMMARY
TDT GRANTS AND OTHER GRANT PROGRAMS
• Completed purchase order process for grant organizations.
• Completed financial reimbursement request online process.
• Developed a training module and set a training workshop on Jan 4 for the financial
reimbursement process.
GENERAL CVB PROJECTS
• See the Interim Executive Director report for more information.
PUBLIC ART COMMITTEE
• Updated minutes and information from the November 2023 meeting.
FILM COMMISSION
• Sent materials to Film Florida for their Jan. 2024 meeting to promote Florida’s Paradise Coast.
GENERAL ARTS AND CULTURE PROJECTS
o Provided a list of family activities coming in 2024 to Gulfshore Life.
¡ARTE VIVA! - HISPANIC ART FESTIVAL
• Approved campaigns and digital assets for ¡ARTE VIVA promotions.
• Attended filming of Tamara Kostianovsky and Michelle Tricca to promote their
exhibitions at Artis—Naples, The Baker Museum. Dec. 6
• Reviewed filmed pieces completed from the November and Dec. shoots and made
suggestions for the final version.
¡ARTE VIVA! Event Attendance
DATE ORGANIZATION
12/09/2023 Naples Art District – pinata making
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OUTREACH TO ARTS AND CULTURE ORGANIZATIONS
Outreach to organizations includes meetings, introductions, and attending various arts and cultural
activities throughout the month.
DATE ORGANIZATION
12/02/2023 Pioneer Ranch – Ancestral Table
12/02/2023 Naples Centennial – City Celebration in Cambier Park
12/02/2023 Snowfest
12/05/2023 United Arts Collier – monthly meeting
12/05/2023 Bayshore Arts District – visited new possible artist loft space
12/06/2023 Naples Design District Holiday event
12/08/2023 Christmas on Fifth event
12/09/2023 Marco Island – Arts in the Park at Veterans Park
12/11/2023 United Arts Collier – Arts Mixer
12/12/2023 Marco Island Center for the Arts – Exhibition opening
12/13/2023 Coco Gallery – monthly exhibition opening
12/14/2023 Artis—Naples – Marketing Committee meeting
12/28/2023 Marco Island Center for the Arts – Ilyas Kirkan talk
12/29/2023 Theater in the Garden – introductory meeting
12/30/2023 Palm Cottage visit for the holidays
UPCOMING STRATEGIC INITIATIVES
• Create the final report for the TDT Grant program and set up training sessions for financial
reporting and final reports.
• Implement changes for the FY 2024-2025 TDT Grants and set up training sessions for the new
cycle.
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GROUP MEETING SALES REPORT
Lisa Chamberlain, CMP – Group Sales Manager
Reporting Period: Dec 1 – 31, 2023
A sneak peek into the latest insights:
o 71% of planners are actively sourcing and booking new events in 2024
o 60% of planners look to cut costs without diminishing attendee experience
o 49% of planners say lost relationships with hotels and venues impact planning
Reporting Period: Dec 1 – 31, 2023
2022 2023
Number of Meeting Planner Contacts
71 in Dec 2022 77 (vs. 94 in Nov; 157 in Oct; 68 in
Sept; 103 in Aug; 75 in July; 67 in
June; 134 in May; 75 in Apr; 75 in
Mar; 75 in Feb; 61 in Jan; 71 in Dec;
56 in Nov)
Number of RFP leads sent to hotel
partners
23 leads sent
17,926 potential room
nights
$20,417,869 Estimated
Economic impact
12 leads sent (vs. 28 in Nov; 34 in
Oct; 23 in Sept; 34 in Aug; 34 in
July; 41 in June; 36 in May; 37 in
April 53 in Mar; 35 in Feb; 23 in
Jan; 23 in Dec; 27 in Nov)
4,523 potential room nights (vs.
14,124 in Nov; 25,152 in Oct;
20,650 in Sept; 18,473 in Aug;
18,228 in July; 25,587 in June;
28,218 in May; 43,922 in Apr;
41,659 in Mar; 25,981 in Feb; 9,726
in Jan; 17,926 in Dec; 21,031 for
Nov)
$2,836,099 Estimated Economic
Impact (vs. $9,772,707 in Nov;
$16,355,376 in Oct; 12,248,918 in
Sept; $11,029,507 in Aug;
$19,299,331 in July; $18, 011,067
in June; $21,451,385 EEI in May;
$26,248,245 in Apr; 26,809,256 in
Mar; $15,632,209 in Feb;
$5,271,115 in Jan; $20,417,869 in
Dec; 10,887,412 in Nov)
Number of Groups booked
2 groups booked
1 group booked in Dec (vs. 2 in
Nov; 2 in Oct; 7 in Sept; 11 in Aug;
0 in July; 5 in June; 1 in May; 1 in
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Apr; 13 in Mar; 6 in Feb; 2 in Jan; 2
in Dec; 6 in Nov)
Total Room Nights/Econ. Impact for
Period booked
$335,140 direct
spending EI;
632 total room nights
booked
1,137 TRN $735,697 direct
spending EI; (vs. 7,817 TRN
$7,231,126 in Nov; 1,744 TRN
$993,039 in Oct; 3,800 TRN
$2,236,505 in Sept 17,044 TRN
$13,581,772 0 in July; vs. 3,836
TRN $2,820,149 in June; 84 TRN
$36,461 DEI in May; 545 TRN
$260,987 in Apr; 16,413 TRN
$8,233,600 DEI in Mar; 2,421 TRN
$1,534,837 in Feb; 1,500 TRN in
Jan, $705,664 ; 632 TRN in Dec,
$335,140 DEI in Dec; 1068 TRN in
Nov; $754,027 $605,363 direct
spending EI)
Number of RFP Enhancement (RFPE)
Requests
3 in Dec 2022
0 For Dec (vs 1 for Nov; 1 for Oct; 1
for Sept; 1 for Aug; 2 for July; 6 for
June; 6 for May; 1 for Apr; 4 for
Mar; 10 for Feb; 5 for Jan; 3 for
Dec; 6 for Nov)
Client Site Visits & FAM’S
4 in Dec 2022
1 in Nov (1 in Nov; 1 in Oct; 3 in
Aug; 1 in July; 3 in June; 1 in May; 0
in Apr; 1 in Mar; 0 in Feb; 0 in Jan;
4 in Dec)
Hotel Partner Site Visits 3 in Dec 2022 3 in Dec (vs. 2 in Nov; 2 in Oct; 4 in
Sept; 2 in Aug; 2 in July; 3 in June;
9 in May (hotel DOS mtg); 10 in
Apr; 3 in Mar; 3 in Feb; 3 in Jan; 2
in Nov)
Number of Shows Attended 1 show in Dec 2022 0 in Dec (vs. 1 in Nov; 1 in Oct; 0
in Sept; 2 in Aug; 1 in July; 0 in
June; 1 in May; 0 in Apr; 1 in Mar; 1
in Feb; 0 in Jan; 0 in Dec; Nov
EVENTS ATTENDED
Naples Design District 7th Annual Holiday Stroll Dec 6, 2023, Naples Design District
SWFLCGSA Monthly Meeting Dec 12, 2023 (Southwest Florida Concierge & Guest Services Association)
SALES ACTIVITIES
• Strategic Planning meeting with Outlyr – Sandy Diamond and Katie Williams re: Chubb Classic
• Preparation for ASAE
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• Coordination with Midwest team of January ‘Pickleball from Paradise’ client event in Chicago,
January 31st
• Registrations/preparation for Northstar Meeting Group’s IPEC 2024 Jan 21 – 23, 2024 in
Greenville SC
• Finalizing plans for Visit Florida’s FLORIDA ENCOUNTER Feb 4-6, 2024, Miami, FL
• Follow up on connections made at FICP 2023
• Identifying key shows to focus on for geo-tracking efforts
• Working on new group sales document content – requesting updated contacts; specific
capacities; and new images for our collateral sales piece.
• December 5, 2023 – Midwest representation at Destination Reps Quarterly Meeting and Holiday
Party in Chicago
• December 9, 2023 – Representation at SITE FL & Caribbean Holiday Luncheon Sat
Connecting with and assisting meeting planners who have submitted leads directly and through Cvent
and other channels.
RFPs. 28 leads this month – Nov (vs. 28 in Nov; 23 in Oct; 23 in Sept; 28 in Aug; 34 in July; 41 in June;
36 in May; 37 in Apr; 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 12/4: Melanie
Shrader Key Events offsite venue for 100 person finance group at Ritz
• 12/4: Magic of Lights Brainstorming call to assist with promoting event
• 12/6: Submitted article info for FSAE Associate Advisory Committee Article
• 12/6: Naples Design District 7th Annual Holiday Stroll event
• 12/7: Submitted Coastlines article
• 12/7: Destinations/CVBs of FL 2024 Kickoff planning call for TLH event end of March
• 12/8: Mark Harvey NCARB call-recommendations for offsite venues / tour for attendees
• 12/8: 50th Annual 5th Avenue Christmas Walk and Tree Lighting Ceremony
• 12/11: Working w/ CVBs / Destinations of Florida 2024 Tallahassee Event March
• 12/12: Assisted Dixie Baker with Magic of Lights – Collier Fairgrounds to promote event
• 12/12: SW FL Concierge & Guest Services Association December meeting
• 12/12: Meet Well 2025 Host Sponsor opportunity presented to JW Marriott
• 12/12: SWFLCGSA monthly meeting at PJK Neighborhood
• 12/13: Confirming Pickleball Client Event in Chicago Wed, Jan 31, 2024
• 12/13: Site Visit of NEW AC HOTEL, Naples 5th Avenue
• 12/14: Claudia’s 10 year County Manager’s Service Awards Breakfast
• 12/15: Call with Arion Herbert re: Turf Wars event at PCSC Mar 2nd & 3rd, 2024
• 12/15: Meet Well 2025 Host Sponsor opportunity presented to Katelyn Bleiler-The Ritz-Carlton
• 12/18: Tourist Development Council attended
• 12/18: Partner call with Ashley Goldberg and Wendy with Marco Island Hilton re: FL Encounter
• 12/18: Strategic Planning meeting with Outlyr – Sandra, John and I met with Sandy Diamond
and Katie Williams re: Chubb Classic
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• 12/28: Confirmed travel for Northstar Meetings’ IPEC 2024 Independent Planners Education
Conference 2024 Greenville SC
• 12/20: Working on Tourism Sales Position and Job Description
OBSERVATIONS/TRENDS
Northstar/Cvent Meetings Industry PULSE Survey Planner/Supplier relationships have markedly
improved as the year draws to a close.
Planner/supplier relationships have markedly improved as the year draws to a close, according to the
December 2023 results from the Northstar/Cvent Meetings Industry PULSE Survey. Business optimism
has waned a bit, but budgets will increase for 2024 and the near-term pipeline for new business has
remained strong. Among other highlights of this new research:
• Most planners expect meeting and event budgets to increase between 5 and 9 percent —
somewhat lower than their previous estimates.
• Few believe AI will affect their jobs; 40 percent have used AI tools.
• DEI, sustainability and CSR are not among planners’ top priorities.
https://ik.imgkit.net/3vlqs5axxjf/NMG/uploadedfiles/NMG-Cvent-PULSE-December-2023.pdf
New December data is here from the PULSE Report. Planner optimism is beginning to moderate,
budgets are increasing (but not as much as previously hoped), yet the near-term pipeline for new
business stays strong.
A sneak peek into the latest insights:
• 71% of planners are actively sourcing and booking new events in 2024
• 60% of planners look to cut costs without diminishing attendee experience
• 49% of planners say lost relationships with hotels and venues impact planning
Head into the new year with valuable planner insights – get your copy of the PULSE report today.
https://www.northstarmeetingsgroup.com/News/Industry/Northstar-Cvent-Meetings-Industry-
PULSE-
Survey?utm_source=enewsletter&utm_medium=email&utm_campaign=eltrmtgnews&oly_enc_id=15
27D7680090G9F
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UPCOMING STRATEGIC INITIATIVES
Preparations for hosting the American Society of Association Executives’ ASAE CEO Summit at Naples
Grande Beach Resort January 11-14, 2024.
Promoting our attendance at Florida Encounter 2024 in Miami in early February 2024. Working with
Paradise Advertising on LinkedIn and social media posts to increase appointments at the show.
Working on new group sales document content – requesting updated contacts; specific capacities; and
new images for our collateral sales piece.
Reaching out to our area hotel partners to reiterate the Threshold360 Meetings Capture opportunity
available for the hotels to schedule a filming for their respective properties.
We continue to work with Paradise Advertising on social media content for LinkedIn posts and
highlighting relevant educational content in my monthly posting.
LOOKING FORWARD
• January 11, 2024 - ASAE CEO Summit sponsoring with Naples Grande Beach Resort
• January 21-23, 2024 – Northstar Meetings’ IPEC 2024 Independent Planners’ Education
Conference, Greenville, SC
• January 31, 2024 – Pickleball Client Event in Chicago with Midwest Reps
• February 4-6, 2024 – Florida Encounter 2024 Miami
• March 26 & 27, 2024 – Destinations of FL Tallahassee Client Event and FSAE Women’s Summit
NEW: CVENT MEETING TRENDS
https://www.cvent.com/sites/default/files/files/2023-
09/EU_HC_Print_Event%20Trends%20You%20Need%20to%20Know%20%2724_EBook%20v2_0.pdf
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GROUP MEETING SALES REPORT
Synergy-Connect Midwest Reps
December 1-31, 2023
December 2022 December 2023
Number of Meeting Planner Contacts 150 400
Number of RFP leads sent 7 12
Number of Shows Attended 2 4
RFPs
Event Name Organization Contact State Event Date Total Room
Nights
Big East Rising Leadership Team
Meeting Maritz Steve Lafferty NJ
March 11-13,
2024 23
ACH Food Companies 2024 Leadership
Meeting
Meetings &
Incentives
Worldwide
Angela
Mingrone WI April 16-18, 2024 70
2024 Nutrition Leadership Summit HelmsBriscoe Christine Cayko MN May 12-18, 2024 880
January 2024 Bunzi Distribution Jenny Gupta MO
January 15-18,
2024 170
Nissan Escape to Adventure 2025 Maritz Travel Jeanette Cherry MO June 16-20, 2025 523
Houlihan Lokey BUS Offsite Maritz Select Lisa Bell FL/MO May 5-8, 2024 160
Florida Blue Cross 2025 Consumer
Marketing Sales Maritz Travel Amy Hoffman PA/MO May 17-23, 2025 511
Partner Meeting 2025 ConferenceDirect Jeff Smigelski OH April 11-19, 2025 1821
NBAA Leadership Conference NHS Global Events Melvin Burns IL
February 1-8,
2025 605
CHS DAC Meeting HelmsBriscoe Mary Medcraft MN
March 11-14,
2024 36
Veradigm Q1 MDRX Board Meeting ConferenceDirect Sara Hendrick PA
February 20-22,
2024 18
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PROSPECTING and OTHER ACTIVITIES
● Contacted all incoming leads for updates and recommendations
● Attended Destination Reps Quarterly Meeting and Client Holiday Party (40 Chicago Area Clients in
attendance)
● Attended SITE BOD meeting and Sponsorship on boarding meeting.
● Updated Chicago Client list for January Client Event. Sent eblast to 300pp on first mailing.
● Attended MPI CAC Educational and Networking program (50 planners in attendance)
● Attended SITE FL Holiday networking event (15 planners attended)
● Prospected through LinkedIn to 30 new contacts.
LOOKING FORWARD
● January 24, 2024 - SITE (Chicago)Annual Business Meeting
● January 31, 2024 - Pickleball Client Event in Chicago
● February 5, 2024 - American Hospital Association’s Annual Supplier update
● February 26 - 28, 2024 - SITE Global Conference
● March 5, 2024 - GPS Destinations Chicago
● March 6, 2024 - GPS Destinations Milwaukee
● March 7, 2024 - GPS Destinations Minneapolis
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Specialty Markets
Michelle Pirre - Sales Assistant 12/1/2023-12/31/2023
Meetings
December 1, 2023 – Meeting with Brad Marx with Weddingsalon regarding registration for the 2024
Weddingsalon Event in NYC. The CVB will be attending this event immediately following the Travel &
Adventure show in January 2024.
December 4, 2023 – Meeting with the Magic of Lights Team to discuss promotional ideas. Organized
introductions with local 501 (c) (3) organizations that did some fundraisers with MOL.
December 6, 2023- Worked in Collier County Special Needs loading Quarterly Updates into the Special
Needs registry.
December 13, 2023 – Site visit to new AC Hotel with Kimberly Barrett. Tour of hotel and new restaurant
Limón.
December 14, 2023- Meeting with Clerk’s committee for Valentine’s Day Group Wedding and Vow
Renewal event.
December 28, 2023- Meeting with Clerk’s committee for Valentine’s Day Group Wedding and Vow
Renewal event.
December 28, 2023 – Naples Pride Business Alliance Meeting at Marco Island Center for the Arts, meet
and Greet with Celebrated artist ILOIS ILYAS ELIAS KIRKAN.
PERIOD AT A GLANCE 2022 2023
Number of Travel Agent &
Tour Ops Contacts
0 25
Number of FAM’s/Site Visits 1 0
Number of Meeting Planners 8 357
Consumers 0 0
Number of RFP’s Sent
8 Leads Sent with
$246,944.077
potential EIC
4 Leads Sent with
$155,021.61 EIC
Potential 315 total
room nights
Number of RFP’s Definite 2 RFPs definite
with estimated
$39,464.57 EIC
1 lead turned definite
with $43,666.16 EIC
and 83 total room
nights
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2023 Year End Review
Naples, Marco Island, and The Everglades experienced a surge in the economic impact of Specialty
Markets Requests for Proposals (RFPs) that the CVB received during 2023, building upon the positive
trends observed in 2022. This report highlights the substantial growth in numbers and the factors
contributing to the destination's enhanced appeal to meeting planners for Specialty Markets.
In 2022, the CVB attracted 225 RFPs, forecasting an impressive possible economic impact of
$123,025,676.56, with a total of 183,165 anticipated room nights. The success continued into 2023, where
199 RFPs were sent, projecting a possible economic impact of $122,452,453.69 and an increased total
room night count of 185,701. This positive momentum reflects the sustained interest and confidence that
event planners have in Naples, Marco Island, and The Everglades.
One of the most noteworthy achievements in 2023 was the increase in awarded RFPs. In 2022, 29 RFPs
were successfully secured, contributing an Economic Impact Contribution (EIC) of $8,932,993.46 and a
total room night count of 15,872 in the destination. During 2023, and an impressive 54 RFPs were
awarded, resulting in an EIC of $25,354,518.81, and a total room night count of 38,570. This substantial
growth in awarded RFPs signifies a strengthened partnership between the destination and event planners,
emphasizing the exceptional offerings of the region.
Several factors have contributed to the flourishing economic impact and increased RFP awarded in 2023.
Through market research, customized targeted marketing campaigns, increased collaborations with
Industry partners and attendance at industry events and trade shows dedicated to Specialty Markets and
Small Corporate Meetings, the destination's strategic marketing initiatives have effectively highlighted its
unique attributes and offerings, attracting a higher number of RFPs.
Upcoming Initiatives
AC Wedding & Destination Travel Mega Show - January 14, 2024
NYC Travel & Adventure Shows – January 27-28, 2024
Wedding Salon – January 29, 2024
Washington DC Travel & Adventure Shows – February 24-25, 2024
Small & Boutique Meetings – April 21-23, 2024
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PUBLIC RELATIONS & COMMUNICATIONS
Sandra Rios/Maria Power December 1-31, 2023
Journalists/ Influencer Activity:
• FAM Itinerary creation – Matt Meltzer, a journalist with Thrillist. As a result of his stay, Matt will
produce a 1000-1500 word “Two Days Away” story. As part of this series, Thrillist shares itineraries to
some of the best towns and small cities. It includes everything a reader needs to know to make the
most of a weekend away.
• FAM Itinerary creation - Karen Cicero, a freelance travel writer and contributors to Good
Housekeeping (44,103,262 UVM; 2,065,352 print)., the PR department was able to set us passes with
our partners at the Naples Botanical Garden and The Baker Museum as she contacted The Ritz-
Carlton, Tiburon for accommodations and meals.
• FAM itinerary creation – Allie Conti, journalist with Thrillist brought to the CVB through VISIT FLORIDA
for a Everglades FAM January 17-20, 2024
• Influencer vetting - Brad + Tasha, @FoodRoama, content creators from South Florida who won a trip
to the destination from the Florida OutCoast Convention that the CVB attended. The CVB provided
ideas for things to do and places to eat for their visit January 14-16th.
• Image Request - Stacy Tillilie, journalist with AAA Traveler, AAA Club Alliance’s award-winning travel
magazine with a circulation of 170,000 households in 13 states and DC for FAM in December.
• Image Request - Lisa Simundson, writer for Visit Florida Official Meeting Planner Guide requested
images for the guide
• Image Request – Tim Aten, senior editor and columnist for Gulfshore Business magazine requested
images for Instagram post
• Image Request – Kayla Byrd, marketing assistant for Flamingo Magazine requested images for a piece
they are running called “Small Towns in Florida”.
• Image Request – Martin Albertus, a graphic designer with The Naples Press requested images for the
front page of arts & leisure section on local shopping.
• Image Request - Stephen Shafii, Digital Marketing Manager, Sports Facilities Company requested
images to link the corporate website to the paradisecoast.com website.
• Information Request – Lisa Simundson, writer for Visit Florida Official Meeting Planner Guide,
appearing in PREVUE magazine. Lisa was looking for What’s New in hotels, restaurants and attractions
for meeting planners.
PERIOD AT A GLANCE
December 2023
December 2023 December 2022 / 2021
Media Interactions 10 December 2022 – 77
December 2021 - 25
Journalists/Influencers Hosted 0 December 2022 – 1
December 2021 - 3
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Interim Director Transition Activities:
• Continued interim executive director transition initiatives.
• Researched Call Center renewal options.
• Hosted weekly Big Rocks meeting with tourism staff and domestic and international travel,
advertising and public relations agencies.
• Reviewed / approved TDC agenda items.
• Reviewed and approved Spirit Promotions Pickleball extended agreement for 2025 – 2030.
• Finalized STR / CoStar agreement.
• Reviewed CHUBB Classic and First Tee creative and campaign elements.
• Reviewed Hispanic Survey questions from Downs & St. Germain.
• Continued review and approvals for 2024 Visitor Guide.
• Reviewed and revised Weddings social media campaign creative and copy points.
• Reviewed and updated Tourism Department Organizational Chart.
• Approval and revisions to Always On ad campaign: 1461, 1658, 1453,1584, 1663, 1523, 1678,
1732, 1526.
• Reviewed process and information for Fulfillment Center Agreement / RFP.
PR & Communications Activity:
• Planned and executed radio interview for RM World Travel with Robert & Mary Carey -53
affiliate stations nationwide.
• Reviewed campaign inclusions for Grant Thornton Invitational Golf Tournament including Media
Center signage.
• Reviewed Stone Crab content for video series.
• Initiated Event Calendar project to be updated monthly.
• Attended Press Club of SWFL monthly meeting.
• Drafted article for myCollier County monthly newsletter.
• Drafted and distributed “What’s New for 2024” press release
• Reviewed Website build-out template and brand integration.
• Researched data related to Naples Press article on economic impact of corporate meetings.
Regional and International PR Initiatives:
• Confirmed OMMAC’s (our UK representative) participation in Visit USA UK Meet the Media
event – January 15.
Website Listings, Events and Deals
• Created, updated, or deleted 100 event listings for the website. The events page stayed as the
top-most viewed page for December with 29,090 views. The Major Events page has hit the top
10 most viewed pages for December and was the eighth most viewed page with 3358 views.
• Created 5 deals on www.ParadiseCoast.com. In December our deals page views was up 25%
from the previous year with 1843 views.
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• In December we updated or deleted 10 business listings on the website.
Administration & Writings
• Edited CoastLines monthly partner newsletter for distribution.
• Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising).
• Participated in weekly Collier County PIO call.
• Prepared December TDC PR Report.
• Completed Collier County training programs
News & Press Releases:
• Paradise Uncovered: What’s New This Season along Florida’s Paradise Coast
• FBU Heads to Naples, FL for Championship Week
• Artis—Naples, The Baker Museum Announces George Gershwin and Modern Art; A Rhapsody in
Blue Exhibition
• 7 Best Winter Birding Trails Around The South
• Changed but Still the Same: Revisiting Naples
• The Ritz-Carlton Debuts Its Biggest Club Lounge Yet In Naples, Florida
• RM World Travel Radio Interview “Destination Spotlight”:
https://tunein.com/radio/RMWorldTravel-Connection-s222107
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December 7,
2023 UVM:
5,262,870
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Destination Wedding Locations Around The World
December 7, 2023
Destination weddings are now more popular than ever, and the trend of saying "I do" away from
home shows no signs of slowing down.
The destination wedding industry brought in $7 million more in 2023 than it did in 2022, growing
from $21 billion to $28 billion, with the industry forecasted to be worth more than $78 billion by
2027, according to the 2023 Destination Wedding Global Market Report.
Amidst the customary spike in marriage proposals during the holiday season, and with February
designated as
"National Weddings Month," here's a curated list of remarkable destination wedding locations in the
U.S. and beyond.
Destination: Florida’s Paradise Coast – Naples, Marco Island, Everglades
Florida's Paradise Coast, spanning the enchanting locales of Naples, Marco Island, and the Everglades,
stands as the ultimate destination for an ethereal wedding experience. Picture a romantic ce lebration
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amid sun-kissed beaches and lush tropical landscapes, where unparalleled natural beauty serves as
the canvas for love. Along the pristine shores of Naples and Marco Island, luxurious resorts such as
The Ritz-Carlton Golf Resort and LaPlaya Beach & Golf Resort offer a seamless fusion of opulence
and charm. The Ritz-Carlton Golf Resort, Naples, renowned for its luxurious ambiance, presents
elegant indoor and outdoor spaces, including a beautiful lawn and a Mediterranean-style terrace.
Meanwhile, LaPlaya, with its stunning beachfront location, provides a picturesque setting featuring
various event spaces, from beachside venues to elegant ballrooms.
For couples with a penchant for nature, the Naples Botanical Garden unfolds as a vibrant haven,
offering lush gardens and customizable outdoor spaces. Imagine exchanging vows amidst the curated
natural beauty, a touch of untamed wilderness from the nearby Everglades adding a unique and
unforgettable flair. As the sun sets against swaying palm trees, couples can revel in a celebration
infused with the vibrant energy of Florida's culture. With its perfect blend of sophistication and
nature's wonders, Florida's Paradise Coast promises an unparalleled and distinctive wedding
celebration for couples seeking magic and memories.
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DECEMBER 2023 DIGITAL & SOCIAL MEDIA REPORT – BUZZY FORD
NOVEMBER 2023 2023
2022
LinkedIn LinkedIn Post Sent: 5
Engagements: 368
Followers Gained: 18
Impressions: 1,773
LinkedIn Post Sent: 3
Engagements: 73
Followers Gained: 17
Impressions: 795
Facebook Accounts (3)
Facebook Posts Sent: 32
Engagements: 34,128
Link Clicks: 15,746
New Fans: 245
Impressions: 1,444,311
Facebook Posts Sent: 29
Engagements: 17,627
Link Clicks: 2,689
New Fans: 11
Impressions: 1,270,899
Instagram Accounts (2)
Instagram Media Sent: 25
Engagements: 1,187
Followers Gained: 136
Instagram Impressions: 2,379,152
Instagram Media Sent: 19
Engagements: 1,576
Followers Gained: 80
Instagram Impressions: 254,392
CrowdRiff 7.7k interactions and 33k views 7.3k interactions and 21k views
ThresHold360 Engagement: 41.18%
Google Views: 487,020
Clicks: 1,040
Data not available
Notable Tasks
• Film Permitting (King Size / Full Beauty photo shoot)
• Continuity of Operations Plan Update
• Holiday Social Media Content Capturing
• Threshold 360 Project
• Generate TDC Monthly Meeting Agenda
• Film Florida Membership Renewal
• Update of Collier County Tourism website page
• Write monthly Coastlines article
• Update partner listings
• Update various website articles
• Facebook Live: 5th Ave South, Third Street South, Mercato, Collier Fairgrounds Magic of Lights.
• Generate TDC Monthly Meeting Agenda
• Creation of Instagram Reels
• Update the “In the News” section, highlighting various destination coverage.
• Update website media center with various PR & publication initiatives
• Assist CVB Staff with applications & IT support
• Social Media Monitoring / Content Meeting
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TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero – Global Sales Manager
December 1 - 31, 2023
PERIOD AT A GLANCE
2022 2023
Number of Travel Agent Contacts
707 35
Number of FAM’s/Site Visits
0 1
SALES ACTIVITIES
In April 2023, I had a meeting with Shelly Hartfield and Eric Dussault from American Cruise Lines to discuss
potential attractions for a stop in Naples or Marco Island for their upcoming cruises. They expressed
interest in experiences beyond the typical attractions. I presented several options in Naples and Marco
Island for consideration.
I am pleased to announce that the ship "American Glory" began its service in December. The cruise route
spans from St. Pete to Key West, making stops in Punta Gorda and Marco Island. The ship accommodates
approximately 100 passengers who have the opportunity to explore the destination for about 8 hours
during their visit.
This presents a fantastic chance to showcase our destination to these affluent guests, potentially
encouraging them to return for a more extended stay. In 2024, there are scheduled to be 21 stops on
Marco Island, further solidifying the impact of this opportunity.
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TW FOLO webinar - Travel Trends for 2024
December 14, 2023
• 2023 set a record for travel advisors and expectations are high for an even better 2024.
• The trend of travel advisors focusing on luxury experiences continues to grow due to its lucrative
nature, ranking second only to family travel.
• Travel normalization is expected, with the return of seasonality such as summer travel and
family trips. Previously, people were traveling consistently throughout the year.
• International travel remains a top priority for Americans, driven by a desire to explore new
destinations.
• Sustainable travel and over tourism are hot topics still.
• Political unrest will be a factor for travel in 2024.
• 2024 is an election year which according to a Virtuoso study, historically impacts travel.
Meetings/Activities
December 1 – 31: Daily coordination of our German and UK/Ireland offices as it relates to approvals,
Purchase Orders, Exemptions, tradeshows, budgets, advertising, and promotions, editing copy/proof
reading.
December 4 – Magic of Lights brainstorm meeting
December 6 – Call with Miles Partnership re: Website Scope of Work
December 12 – TravPro Paradise planning call
December 13 – Site visit of the New AC Hotel Naples 5th Avenue
December 14 – 10-year anniversary awards breakfast
December 18 – Zoom meeting with Ashley and Wendy re: Huddle and Encounter
December 19 – Monthly zoom meeting with German office
December 20 – Monthly zoom meeting with UK/Ireland office
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Travel Agent Academy – Florida’s Paradise Coast Specialist update
December 1 – 31, 2023
Upcoming Strategic Initiatives:
January 19 – 21 – AAA Pittsburgh Travel Showcase
January 31 – Feb 2 – Der Tour and German Rep site visit
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UK & IRELAND ACTIVITIES - 1-31 DECEMBER 2023
Strategic Highlights
DECEMBER
● Barrhead Travel, Travel Agent Training Event & meetings Glasgow, Scotland 29 Nov -1 Dec
2023
OMMAC on behalf of Florida’s Paradise Coast were able to negotiate and facilitate with a unique
opportunity to participate with this leading UK tour operator and retail travel agency at short
notice. Florida’s Paradise Coast were the only Florida destination to attend together with other
California destinations – giving us a ‘Stand out’ position during the event. Over 35 agents attended
during the day and were actively engaged with our presentation. Many of the agents had been to
Florida but none of them had been to Florida’s Paradise Coast. We are following up with Barrhead
to have an incentive during the peak booking period of Jan/Feb’24. We held additional meetings
in Glasgow with other agents to educate and inspire on the destinations offerings and generate
increased visitation.
JANUARY
● Visit USA Meet the Media, London, January 16, 2024
Preparations for meeting leading national consumer and trade media from across the UK.
Participating with other areas of USA and Florida, re-engaging and pitching stories for upcoming
coverage on Florida’s Paradise Coast. A highlight will be very much focused on the new properties,
expansion of the sports complex, expansion of the Arts and other offerings within the destination.
UK & Ireland Market Update
The UK economy performed better than anticipated in 2023 and a surprise fall in inflation in November
has raised hopes that the Bank of England may cut interest rates sooner than previously expected. It was
announced on 20 December that inflation fell from 4.6% to 3.9% in November 2023, which is the lowest
it has been for more than two years. It’s also significantly below the predicted 4.3%, meaning that inflation
is officially the lowest it has been since October 2021.
Marketing, Sales and Promotional Activity
Trade Overview
As we head into the final month of the year, consumers’ prioritisation of travel shows no sign of waning.
In fact, non-essential spending hit its highest level since the spring last month with consumers continuing
to defy cost of living pressures and divert spend towards travel, according to new monthly figures from
Barclays.
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Year-on-year spending with travel agents increased by 9.2% in November, while total travel agent
transactions grew by 14.7% year-on-year, up by 2.4% compared with October 2023. Spending with
airlines, meanwhile, went up by 14% year-on-year in November, with total transactions rising by nearly a
quarter (23.4%) compared with the same month last year.
The boss of Advantage Travel Partnership says strong outbound travel booking levels for the Christmas
period indicate that growth will “continue into the new year”. Bookings departing between 18 and 28
December are up 44% year-on-year and since the start of October nearly a third (30%) of all bookings
made have been for travel during Christmas.
Tui predicts holiday price increases will calm next summer following significant hikes this year, but not
slow down altogether. In May, Tui said 2023 summer prices were 25% higher than in 2019, which helped
its UK operation achieve a financial turnaround. Looking ahead, Tui Group chief executive Sebastian Ebel
predicted increases of between 3% and 4.5% next summer.
TOUR OPERATOR NEWS
Kuoni is returning to TV for the first time in four years with an advert designed to broaden its appeal to
customer types who don’t usually book the brand. The campaign, which launches on Boxing Day, will run
across streaming services, radio, Spotify, YouTube, press, direct mail and online and will target five
customer types. It is hoped that the campaign will attract customers who aren’t just looking to book
Kuoni’s special occasion and Indian Ocean products.
Travel Counsellors is to create its first climate action plan following a partnership with sustainable tourism
charity the Travel Foundation. The company has also called on homeworkers to become sustainability
champions by submitting their idea for a sustainable travel itinerary or by helping reduce their carbon
footprint.
Announced at Travel Counsellors’ conference in November, the partnership with the Travel Foundation
comes as homeworkers and their clients are increasingly becoming more concerned about the
environmental impact of travelling. According to data recently published by Travel Counsellors, 56% of
people believe travel companies should offer more sustainable options while 41% of respondents say they
are willing to spend more on a sustainable holiday.
AIRLINE NEWS
Virgin Atlantic is to increase frequencies from Heathrow to New York JFK and Boston next summer. The
carrier will offer a seventh daily flight between Heathrow and New York, with joint venture partner Delta
offering another two plus its Gatwick service. The additions mean an 11% capacity increase on the London-
New York route. Virgin will also operate a second daily flight to Boston, complementing Delta’s daily
service. The additions follow the delivery of new Airbus A330-900 and A350-1000 aircraft, increasing the
number of Upper and Premium seats by 23% on these routes.
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British Airways has confirmed it will restore scheduled services from Stansted next year for the first time
since the pandemic. Weekend flights to Florence, Ibiza and Nice will commence on 18 May from the Essex
airport. Fares are from £41 each way to Florence, £36 to Ibiza and £43 to Nice, and are now on sale.
Events
UPCOMING EVENTS 2023
DATE EVENT LOCATION
January 2024 Visit USA Meet the media London
January/ February Co-op marketing activity UK & Ireland
February 2024 Media interviews & coverage focus UK & Ireland
February 2024 Visit USA committee steering group meeting UK
Ongoing Collaborations:
Following up with and maintaining regular outreach to our UK & Ireland trade suppliers.
Below include highlights:
Barrhead Travel training and marketing activity
As mentioned within the strategic highlights above we participated with this leading UK tour operator and
retail travel agency. We received premium positioning as the only Florida destination to attend, we were
with other California destinations – highlighting USA. Over 35 agents attended during the day, and they
were all proactively engaged with our presentation. Many of the agents had been to Florida but none of
them had been to Florida Paradise Coast, we were able to distribute logoed back packs and bags which
were very welcome – see images below. We will follow up with Barrhead to have an incentive during the
peak booking period of Jan/Feb’24.
Below: Oonagh presenting to the Barrhead Travel Agents
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Various other opportunities:
We are pro-actively seeking and reviewing new opportunities which will activate into this coming year –
to achieve prominence and position Florida’s Paradise Coast front of mind with both trade and consumer.
We are in discussion with all major suppliers and will activate on the targeted proposals that will drive
additional room nights into the destination.
WTM with Visit Florida:
Following up from this very productive WTM trade & media event. Over 28 individual meetings produced
very positive opportunities which we will be reviewing over the coming months.
North America Travel Services:
Held very positive meeting with this leading USA specialist tour operator who are keen to increase
bookings and visitation to Florida’s Paradise Coast. On going follow up and aim for proactive activity in
January/February.
Virgin Atlantic Holidays
Meeting to discuss our additional offerings and how best to introduce them and have them featured
within their programs.
Kraft Media – Orlando Video featuring Florida’s Paradise Coast:
Following up on earlier meeting to reviewing activity for this coming year and proceed.
Trade and Media Tool Kit for Use:
Ongoing updating and maintenance tool with our assets to ensure fully updated content within our
‘Destination Briefing Document’ and ‘Top Tips’. Managing this active toolkit for both media and the travel
industry of current and recent assets including ‘Talking Points’ and ‘copy ready’ material for websites and
social outreach. ‘ONLY Paradise will Do’ key messaging.
Co-op Marketing and Paradise Advertising
We are working with Paradise to reviewing and confirm activity for this coming year.
Updates: Industry updates included within our CVB weekly zoom meeting for planning and reference – all
noted above under market updates.
Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing.
Public Relations and Communications Activity
TRENDS
WINTER GETAWAYS
With the winter season well underway, ski trips and winter breaks continue to dominate headlines. The
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Daily Telegraph encouraged ‘shaking up your ski season’ and staying somewhere new and perhaps lesser
known. The publication also explored ‘10 of the world’s best winter thrills’ across the globe. The Guardian
dove into where to head to the slopes in Europe, which are also accessible by train.
Getaways for the festive season remain a focus for media, with The Daily Express reporting ‘five million
Britons [are] determined to escape the cost-of-living gloom at home’ and are ‘treating themselves to the
gift of spending Christmas abroad’. The Times featured short-haul festive breaks in its ‘25 great Alpine
hideaways’ roundup, and The Independent followed suit with its roundup on ‘best Christmas markets in
Europe and where to stay.’
TRAIN TRAVEL
December saw a focus on accessible travel with The Sunday Express and The Daily Mirror publishing
‘Holiday planning just got a little easier’, detailing how TUI has partnered with accessibility specialist
AccessAbleUK and ‘access all, for travellers with disabilities’, respectively.
WINTER SUN
Winter sun getaways have been a key focus with The Times sharing ‘26 cool stays in the Caribbean’ for a
far-flung adventure, and the I Paper sharing a selection of short-haul destinations for a ‘winter sun
getaway with hand luggage only’.
NEW YEAR COUNTDOWN
With the countdown to New Year’s Eve, headlines for 2024 travels have been prominent. The i Paper
explored ‘New Year Escapes’ from short haul to a range of long-haul destinations. The Daily Express
published the top deals ‘for a festive getaway’. The national newspaper also showcased that it ‘is the most
wonderful time of the year to head off on an adventure in Nepal’.
Other Notable Trends
● Budget travel
● Cruise holidays
MEDIA UPDATES
Nationals:
● Financial Times: The Financial Times introduces its new FT Digital Edition App across iOS and
Android devices for essential news.
● Independent: In January, The Independent will be launching its new ‘Living Well’ newsletter. The
weekly guide will share wellness advice, uplifting features and insightful interviews.
● MailOnline: MailOnline looks set to adopt a partial ‘freemium’ paywall in 2024. The new model
would only apply to MailOnline users in the UK and is likely to be implemented in January.
● MailOnline: Lydia Swinscoe has been appointed Deputy Travel Editor at MailOnline, having
previously been Digital Lifestyle News Editor at Future.
● The Times: Sidonie Wilson has been promoted to Commissioning Editor at The Times Weekend,
having previously been an Editorial Assistant at the newspaper.
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Travel & Lifestyle Media:
● Active Traveller: Active Traveller has taken over the reins at two large and established ‘active’
websites in the UK – Mpora, focusing on adventure, and Outdoors Magic, which covers hiking,
trail-running and multi-day trips.
● Another Man: Ellie Grace Cumming has been appointed Editor-in-Chief, and Ted Stansfield
appointed as Editorial Director at Another Man, which is relaunching in April 2024.
● OK! Magazine: Lesley Jones is now overseeing travel content at OK! Magazine, after previously
holding the role as freelance writer and editor at Reach PLC.
● TTG Media: TTG Media is now a B-Corp. It is now counted among businesses that are leading a
global movement for an inclusive, equitable and regenerative economy.
● Wanderlust Magazine: Jacqui Agate has been appointed as part-time North America Travel Editor
at Wanderlust.
In December, the team proactively drafted and distributed two (2) dedicated pitches to the following on
behalf of Florida’s Paradise Coast:
● Holidays under the Christmas tree: Travel experiences to gift the family.
● Reasons to travel to Florida’s Paradise Coast in February
TravMedia requests (3):
● BA High Life: 2024 news
● Good Housekeeping: New Year, New You
● Irish Examiner: New hotel openings
PR Coverage:
DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($)
01.12.23 TravelMole Online Graham
McKenzie
The best beach experiences on
Florida's Paradise Coast 226,070 $5,754
01.12.23 TravelMole Newsletter Graham
McKenzie
The best beach experiences on
Florida's Paradise Coast 50,000 $1,273
03.12.23 Viestra
Magazine Online Alexandra
Holman
Top wild encounters in Florida's
Paradise Coast 18,900 $481
12.18.23 NI Travel
News Online Kirsty Johnston Twenty-four reasons to travel in
2024 220,940 $5,624
TOTAL (4) 515,910 $13,132
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Coverage Highlights
Media Meetings (6)
The team met with six media this month to discuss Florida’s Paradise Coast story ideas and media visit
opportunities:
● Abi Butcher, Freelance
● Alex Hunter, Content Creator, Attache
● Claudia Rowan, Commissioning Editor, The Times
● Fay Doyle, Content Creator, This Expansive Adventure
● Jacqueline Greichen, Partnerships, BBC Global News
● Jacqui Agate, Freelance and North America Travel Editor, Wanderlust Magazine
Social Media Activity
CAMPAIGNS
Experience Abu Dhabi launches ‘Find Your Pace’ campaign.
The global campaign aims to inspire curiosity “for every type of traveller” and follows four characters as
they explore Abu Dhabi for the first time. Destinations featured include the Al Ain Oasis, Louvre Abu Dhabi,
Sheikh Zayed Grand Mosque, and the Al Wathba Fossil Dunes. The campaign hero video is live on all social
media platforms. [Source]
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TUI adds WhatsApp to its suite of digital promotional tools.
The move takes advantage of WhatsApp ‘Channels’, a one-way broadcast tool introduced by the platform
earlier this year which allows businesses, organisations, and individuals to share text, photos, videos, and
polls. Channel followers can’t reply but can react with an emoji. According to owner Meta, approximately
30 million people use WhatsApp in the UK. TUI reported that its channel content will include “travel
inspiration, authentic stories from TUI colleagues, entertainment & quiz formats as well as news on
sustainability topics.” [Source]
Instagram unveils new Stories engagement tool.
The ‘Add Yours’ feature will enable users to create bespoke Stories templates using existing Instagram
tools such as text, GIFs and gallery images. The template/s can then be posted to one’s own Story and will
appear on screen with an ‘Add Yours’ prompt, inviting viewers to share their own take on the topic. This
could prove to be an interesting new tool for DMOs to grow Instagram follower engagement; a bespoke
template could be created for a campaign, for example, and could feature a dedicated hashtag and logo,
inviting followers to post content to their stories using that template. [Source]
Threads introduces dedicated URL to enable the tracking of referral traffic from the platform.
The Threads-specific URL, I.threads.net, will enable social media managers and web admins to track web
referral traffic from posts on Threads. This will provide useful insights into how to build the most effective
Threads strategy for their organisational priorities. [Source]
Social Media Highlights - Facebook
Number of posts: 13
Impressions: 6.6k
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MONTHLY SALES & MARKETING ACTIVITIES
DACH & BENELUX MARKETS
DECEMBER 2023
Review December
• Launch of our B2C/B2B luxury campaign with Visit Florida, Feinreisen and Luxusinsider
• Personal sales call day in Frankfurt at the headquarters of DER Touristik on Dec 12
Forecast January
• Attendance with brochure distribution at leading Durch B2C travel show Vakantiebuers (Jan 11-
14) and at two German B2C travel shows in Magdeburg (Jan 5-7) and Dresden (Jan 26-28)
• Escort of the individual site inspection of our leading tour operator partner DER Touristik from Jan
30-Feb 2
SUMMARY OF ACHIEVEMENTS
o • Confirmed our participation with brochure distribution at B2C travel shows in Magdeburg
(“Tourisma & Caravaning” January 05 – 07) and Dresden (“Reisemesse”, January 26 – 28) and
confirmation of inhouse training for Fairflight sales staff on March 18
• Confirmation of our participation at luxury networking events “UNIQUE Moments 2024” on
Frankfurt and Munich on June 27 and July 4
• Lauch of our B2C/B2B luxury campaign with Visit Florida, Feinreisen and Luxusinsider
• Personal sales call day in Frankfurt at the headquarters of DER Touristik on Dec 12
• Content preparation of our exclusive B2C luxury campaign with German tour operator CANUSA
& The Palm Beaches
• Final approval of our 4-pages standalone Paradise Coast advertorial and content creation for
display banner and social media post at Swiss luxury travel and lifestyle magazine PRESTIGE Travel
• Preparation of out attendance at IMM Berlin (media event) on March 4 and ITB 2024 from Mar
5-7
• Final preparations of individual site inspection with German tour operator DER Touristik from Jan
30 to Feb 2
SALES ACTIVITIES – B2B & B2C
o WRC Reizen Group, Suzsanna Beekmann, Netherlands
NAP Sales Interaction
Followed up with Suzsanna after our meeting at USA Canada Experience. She informed us that they are
currently updating their B2C website which will be launched beginning of 2025. Paradise Coast will be one
of the destinations featured. Due to this we forwarded her our image library links and insider tip list she
gladly received.
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o DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany
NAP Personal Interaction
Visited Katja and Claudia at the DER Touristik headquarters on Dec 12. Claudia is the counterpart of Katja
for Florida. Told us that REWE Group has decided to re-establish one of their “old” brands, the long-haul
premium brand “Meier´s Weltreisen” again for season 2024/2025. The new catalogue has been already
produced and Paradise Coast is included very nicely. Arlett Walleck, who used to work for TourLane and
Thomas Cook before is the new Product Manager North America. The Meier´s Weltreisen program will
feature a little from the DER Touristik program as it will feature more the boutique style, unique and/or
more upscale products. I will be meeting Arlett personally in January to see if we can do the one or other
nice campaign for Paradise Coast.
Florida business is still recovering slower than expected. Hope to see rate decreases soon. The Hilton
Naples is still their bestselling property, and she is looking forward to her inspection trip from Jan 30 to
Feb 2.
Their travel agent fam tour 2024 will be in coop with FLL and TPA with 14 travel agents plus escorts.
Also, they are planning at standalone Florida B2B event in collaboration with Visit Florida Germany and
she will keep us in the loop for the planning.
o America Unlimited GmbH, Tom Langlotz, Marketing Manager, Germany
NAP Sales Interaction
B2C/B2B Campaign w. Visit Florida & Luxusinsider
We followed up on the timelines with America Unlimited which are planned as follows:
InspireMe (advertising format in the monthly magazine): All destinations will be featured there on January
16, 2024
Spotlight newsletter (stand-alone NL): Each destination receives its own newsletter (08.02. + 29.02. +
21.03)
Newsletter Top ad (top position in the weekly NL): 08.01. + 22.01. + 29.01.
America Unlimited is waiting for the visuals and once they have received them they forward them for
final approval to us.
The new product is now also up to date, online and all changes have been implemented:
https://www.feinreisen.de/reiseangebot/12-tage-unter-palmen-und-sternen-luxusreise-suedflorida/
o Urlaubstracker GmbH, Melanie Wittek, Junior Account Manager, Germany
NAP Sales Interaction
To prepare a Florida online marketing campaign for Q1 2024 to push summer sales we have been in
contact w. Florida Keys and FLL to see if they are interested into a joint campaign. We learned that they
are already collaborating with Urlaubstracker in one of their other campaigns and due to this they refused
a participation. Additionally, we contacted the German reps of Visit Tampa Bay and Orlando and
confirmed a conference call with them for beginning of Jan 2024.
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o CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany
NAP Sales Interaction
FY 23-24 B2C Campaigns
Have been in on-going contact with Pia to set up a proposal for a new joint B2C Campaign FY 23-24. As
potential destination partners, we pointed out Fort Lauderdale and Sarasota Per partner we postponed a
budget of USD 5000. CRD is working on the details to finalize the proposal. As one of the components
they suggested the inclusion of travel supplement of leading German newspaper "Zeit" (circ. 600k) and
inclusion in the newsletter of Zeit Reisen (subscribers 90k). To finalize the proposal, we have confirmed
at conference call with her for beginning of Jan 2024.
o Fairflight Touristik GmbH, Kristian Lehmann, General Manager, Germany
NAP Sales Interaction
Confirmed our participation with brochure distribution at the upcoming B2C travel shows in Eastern
Germany: Magdeburg (“Tourisma & Caravaning” – 17.2 k visitors; January 05 – 07, 2024) and Dresden
(“Reisemesse” – 34 k visitors; January 26 – 28, 2024) after receiving the approval from Claudia Cianfero-
Wood on Dec 6.
To further push sales in 2024 they will be creating a proposal for us to review. Their latest numbers have
developed solid, and Florida remains to the top 3 of their best-selling destinations in the US.
We confirmed inhouse training with their sales team for March 18, 2023.
o TUI Deutschland GmbH, Julia Malik, Senior Manager Partner Marketing, Germany
NAP Sales Interaction
We contacted Julia to set-up a conference call for mid of January to discuss possible campaign ideas for
Naples, Marco Island & Everglades. At this stage they are only planning the advised campaign w. Visit
Florida focusing on the great outdoors. Unfortunately, we have been too late to commit to this campaign
(first come, first serve basis).
o Gérald en Amérique , Gerald Ponsard, Owner, Belgium
NAP Sales Interaction
Gerald is very pro-active in the Belgian market and offers various USA throughout the year. He informed
us that he is not coming to ITB but very interested to collaborate with us for a campaign. We will be
planning a conference call in early 2024 to discuss the options.
TourConsult International e.K., Andreas Fraissl, Managing Director, Germany
NAP Sales Interaction
We contacted Andreas to set-up a conference call for mid of January to discuss possible campaign ideas
for Naples, Marco Island & Everglades. Business to Florida has recovered very well and the numbers are
very solid. To further push sales and increase the awareness for Paradise Coast we recommend a joint
campaign. Ideas will be further discussed in Jan.
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MARKETING ACTIVITIES
UNIQUE, Dominique Liggins, Founder, Germany
In summer 2024 the luxury roadshow “UNIQUE Moments “will be taking place in 6 German cities
and to further increase our awareness to the luxury travel advisors in Frankfurt and Munich we
recommend participating in these two cities with high potential. A total of 35-40 buyers are
planned per city to attend. The luxury evening is planned as networking dinner in an upscale
location and the event has an extraordinary standing within the market. Networking opportunities
are giving throughout the evening. Cost share for two cities is EUR 4403 (USD 4.796,36, depending
on the exchange rate). We confirmed our participation on Dec 19 after receiving the
acknowledgement of Claudia Cianfero-Wood.
MEDIA / PR / COMMUNICATIONS ACTIVITIES
o Lari Lara – Zwischen Alltag & Fernweh,
NAP Media/PR
Followed up with Isa of German family, travel and lifestyle blogg Lari Lara after meeting with her in
Hamburg during the Visit Florida media breakfast. Since 2013 she has her own travel and family blog and
is a very well-known family blogger in Germany. She has 16,1 k followers on Insta which her main media
platform. After being so impressed after the Florida media breakfast she is interested in a cooperation
press trip to Florida. Timewise March would be great for them, but we declined due to the high season.
In 2024 she cannot travel in the summer break as she is already planned but in 2025 she would be
interested to plan a trip to Florida. She will contact visit Florida to see if they can cover any costs (flights
/ car rental). We will follow up again in Sep/Oct 2024 to see if we can assist her in her planning. Florida’s
West Coast would be of high interest for her.
o Diversity Tourism GmbH, Tom on Tour, Tom Dedek, Managing Director, Germany
NAP Media/PR
Followed up with Tom and Thomas regarding the planned article on Paradise Coast as a result of their
media trip in May 2023. We had not fixed any timelines for the deliverables and the article is not
completely finalized by now. They will not place the Naples Grande on their website (only in the story) as
the property does not fit to their portfolio. Due to this they have decided for the Ritz Carlton Naples and
Inn on 5th. Both are online, please see below.
The Ritz-Carlton, Naples, Florida - TOMONTOUR
Hotel Inn On Fifth, Naples, Florida - TOMONTOUR
Also, we have spoken about a joint marketing opportunity to increase the awareness for Paradise Coast
to the luxury LGBTQ+ travelers in Germany. As a start we recommend confirming the premium
partnership with Tom and Thomas to increase the online presence in the market and to strengthen the
awareness for Paradise Coast by selected online components. The premium partnership includes 4 travel
theme stories on Paradise Coast incl. images, video, social media and link placement, blog rotation loop
on www.tomontour.de for 3-month, SEM for all 4 theme stories, quarterly newsletter post incl.
links/images, sponsored post on TOMONTOUR social media channels. TOMONTOUR has an excellent
standing in the community and great access to the luxury LGBTQ+ traveler in Germany so we recommend
participating in this partnership. Cost share for Paradise Coast is USD 3800 (to be paid by the CVB with
PO) and we have budgeted this expense in our FY 23/24 budget. As the deliverables have not been
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received by now, we decided not to confirm a cooperations this them at this stage. DiaMonde will forward
the article story once they receive it from them.
o Amerika Only, Boy Tijbosch, Editor-in-chief, The Netherlands
NAP Media / PR
Followed up with Boy of Amerika only after we met him at USA Canada Experience. He is editor-in-chief
of the Dutch online magazine Amerika Only, which focusses on travelers that have already been to the
US at least once
They offer a couple of combination packages that could cover Naples, Marco Island and the Everglades
on a recurring basis and on all our channels. Please see the information on the packages below:
Amerika Only Pro: 24 articles on AmerikaOnly.nl, including summaries on Facebook (3x), Instagram (3x)
and our newsletter; 24 extra posts on Facebook; 24 extra posts on Instagram; own column on
AmerikaOnly.nl
Amerika Only Plus: 12 articles on AmerikaOnly.nl, including summaries on Facebook (3x), Instagram (3x)
and our newsletter, 12 extra posts on Facebook, 12 extra posts on Instagram.
Amerika Only Standard: 6 articles on AmerikaOnly.nl, including summaries on Facebook (3x), Instagram
(3x) and our newsletter, 6 extra posts on Facebook and 6 extra posts on Instagram.
Amerika Only Light: 3 articles on AmerikaOnly.nl, including summaries on Facebook (3x), Instagram (3x)
and our newsletter, 3 extra posts on Facebook and 3 extra posts on Instagram.
Package rates are starting at € 799 and are all tailormade. He is currently in contact with Florida Keys &
Key West, Florida’s Space Coast, St. Pete/Clearwater and Tampa Bay. We will set up a call in January 2024
to discuss further steps.
o COUCH Magazin, Antje Fasshauer
NAP PR/Media
Antje Fasshauer, editor of German lifestyle magazine COUCH magazine contacted us as she is planning
an individual press trip to Florida in early December. Besides the interior section she is also in charge for
the travel section of COUCH Magazine. She would like to spend a day in the Everglades / Ten Thousand
Islands, and we gave her some recommendations for her trip. She was very happy to receive the
information including our press kit and insider tip list.
fvw Medien Gruppe, Verlag Dieter Niedecken GmbH, Florian Hölzen, Deputy Director Sales, Germany
NAP PR Media
Followed up with Florida on the results for our Paradise Coast E-Learning which he reported as follows:
Visitors of our e-learning portion 130 and in total 94 graduates.
Florida Sun Magazine
As part of our luxury campaign with German tour operator Faszination Fernweh then we created fly &
drive package flyer was inserted in the latest edition 01/2024 of the magazine (circ. 25 k). Please see copy
of the flyer in the addendum.
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SOCIAL MEDIA
Paradise Coast has been allocated a series of Facebook activity posts on the DiaMonde B2B “School” Facebook
Page (877 Followers). Please see following screenshots.
o Paradise Coast has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook
Page (16,3k Followers). Please see following screenshots.
Naples, Marco Island & Everglades has been allocated a Facebook post on our German B2B Paradise Coast
Facebook Page (366 Followers - +12% followers). Please see following screenshot.
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PROJECTS
Naples, Marco Island & Everglades Newsletter January 2024
DiaMonde prepared the content for our bi-monthly B2C/B2B newsletter on Paradise Coast which will be
sent out of end of January 2024.
Naples, Marco Island & Everglades wet bags
DiaMonde re-ordered a new stock of our Paradise Coast branded wet bags for distribution in our markets.
CONSUMER
o Brochure Fulfillment: 4 in total
MARKET NEWS
More flights to Florida in winter: United Airlines expands its offer
The Chicago-based US airline United Airlines is increasing its range of flights to the Sunshine State by 20
percent in the 2023/2024 winter flight schedule. In addition, some larger aircraft will be used. United
Airlines is expecting a significant increase in demand for flights to Florida this winter. Accordingly, the
company has increased the number of flights to destinations such as Fort Lauderdale, Fort Myers, Miami,
Tampa and Orlando by around 20 percent compared to the previous year. It is also deploying larger
aircraft with more seats on many routes.
ABBREVIATIONS
NAP Naples, Marco Island, Everglades CVB
TA Travel Agency
TAS Specialists Travel Agency
TO Tour Operator
TOX Luxury Tour Operator
TOS Specialist Tour Operator (Golf, Wellness, etc.)
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PCSC General
Staff Report - Marissa Baker – Sports Complex Manager
• The month of December is the busiest month of the season for the Complex with Snowfest,
American Youth Football, Football University, Soccer Youth Gold Cup and NXT Lacrosse.
• Annual Business Plan presented at the December BCC Meeting and accepted.
• United Soccer League presented to the BCC at the December 12th meeting and accepted; will
return to the BCC for final approval January 9th
• The operator has transitioned from Revel to Aloha for the point of sale around the complex.
• Upcoming in January: Legends Concert Series, MSM Soccer academy, XPO Lacrosse, Lacrosse
Masters, and Paradise Cup with Tournament Success Group.
PCSC Financials – November Report
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PCSC Marketing Strategy – FY 24 Goals
• Mix of paid marketing strategies and community involvement.
• Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events.
• Attendance at major sporting conventions to enhance our presence on a national scale and build
a ‘waiting list’ of event organizers and develop prospects for the future diamond fields.
• Creation of a “Sports Tourist” guide to Collier County featuring access to local attractio ns,
beaches, and excursions.
• Engage with commerce groups to encourage B2B sales, host events and leverage PCSC as a
stimulus revenue driver for the local business community.
PCSC Maintenance
The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and
additional shade.
• Playground – Agreement with GWL that states the organization will match Collier County in up to
$200,000 to build an amenity.
• Shade – More shade is coming in phase 3 – field 9 with a pavilion structure covering the field.
We have some projects that are in process
• December is the busiest month with Snowfest, AYF, and FBU. Maintenance staff was on site to
fix and maintain facility through duration of events.
• FPL Sports Lighting – Sand Volleyball courts in process
• Facility Restrooms – Flooring
- Restroom floors, paint is coming up; redo floors in restrooms to sealed concrete
• Bird Management
- Receiving a quote from bird predator service to help with crows/seagulls
- Creating maintenance issues for the staff
• Gate
- Install cattle gate on N side of complex to help with traffic control during events and closing
the facility in the evenings.
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02/20/2024
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 12.A
Doc ID: 27849
Item Summary: Next Meeting Date - March 19, 2024
Meeting Date: 02/20/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
01/30/2024 12:58 PM
Submitted by:
Title: – Tourism
Name: John Melleky
01/30/2024 12:58 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 01/30/2024 12:58 PM
Office of Management and Budget Christopher Johnson OMB Completed 01/31/2024 8:55 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 02/05/2024 3:55 PM
Tourism Sandra Rios Tourism Review Completed 02/06/2024 3:28 PM
Tourism John Melleky Tourism Review Completed 02/06/2024 4:14 PM
Tourist Development Council Paul Beirnes Meeting Pending 02/20/2024 9:00 AM
12.A
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