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TDC Agenda 01/16/2024COLLIER COUNTY Tourist Development Council AGENDA January 16, 2024 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Rick LoCastro, Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. January 2024 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. December 18, 2023 TDC Meeting Minutes 5. Presentations A. Executive Director Update 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities B. Tourism Division 7. New Business A. Coastal Zone Management 8. Old Business Ten Minute Break 9. Marketing Partner Reports A. Marketing Partner Reports 10. Tourism Staff Reports A. Tourism Staff Reports Collier County Tourist Development Council Page 2 Printed 111212024 January 2024 11. Council Member Discussion 12. Next Scheduled Meeting A. Next Meeting Date - February 20, 2024 13. Adjournment Collier County Tourist Development Council Page 3 Printed 111212024 4.B.1 01/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 27664 Item Summary: December 18, 2023 TDC Meeting Minutes Meeting Date: 01/16/2024 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/05/2024 3:25 PM Submitted by: Title: — Tourism Name: John Melleky 01/05/2024 3:25 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Corporate Compliance and Continuous Improvement Megan Gaillard Tourism Office of Management and Budget Tourism County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council John Melleky Tourism Review Christopher Johnson OMB Sandra Rios Tourism Review Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 01/05/2024 3:25 PM Additional Reviewer Completed 01/05/2024 8:00 PM Completed 01/08/2024 2:39 PM Completed 01/10/2024 9:03 AM Completed 01/10/2024 3:44 PM Completed 01/11/2024 10:23 AM Completed 01/12/2024 9:00 AM Completed 01/12/2024 1:38 PM Completed 01/12/2024 3:53 PM 01/16/2024 9:00 AM Packet Pg. 4 December 18, 2023 4.B.1.a MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, December 18, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 a.m. in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker Councilman Michael McComas (via Zoom) Amanda Cox (via Zoom) Councilor Jared Grifoni (via Zoom) Nancy Kerns Ed "Ski" Olesky Councilwoman Beth Petrunoff (excused) ALSO PRESENT: Sandra Rios, CVB PR & Communications Manager Jeffrey Klatzkow, County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Marissa Baker, Manager, Paradise Coast Sports Complex John Melleky, Arts & Culture Manager, Tourism Dept. Amanda Townsend, County Museums Director Jack Wert, former Tourism Director Packet Pg. 5 December 18, 2023 4.B.1.a Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of seven was established by four members present in the board room and three via Zoom; an eighth member arrived later. Ms. Rios said Naples Councilwoman Petrunoff has an excused absence and Marco Island Councilor Grifoni, Everglades City Councilman McComas and Ms. Cox are participating via Zoom. Vice Chairman Hill made a motion to allow Councilor Grifoni, Councilman McComas and Ms. Cox participate remotely due to extraordinary circumstances. Second by Mr. Olesky. The motion passed unanimously, 4-0. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda (No Changes) Vice Chair Hill made a motion to approve the agenda. Second by Ms. Becker. The motion passed unanimously, 7-0. B. Approval of prior TDC Meeting Minutes Regular Meeting November 20, 2023 Ms. Becker made a motion to approve the November 20, 2023, meeting minutes. Second by Mr. Olesky. The motion passed unanimously, 7-0. 5. Presentations A. Executive Director Update [Sandra Rios] Ms. Rios provided a fiscal year report: • This year had its share of interesting challenges and some noteworthy successes that put us on a solid trajectory moving into 2024. • Fiscal year 22-23 saw an overall tourism tax revenue of over $44 million and we welcomed over 2.1 million visitors to Florida's Paradise Coast. Campaigns targeting the Canadian market during the shoulder season saw significant results and Canada is now our No. 1 international market. We expect that to continue into 2024. • We expect an increase in visitation from UK, German and European visitors. • The impact of our culinary campaigns during the summer months and into September resounded positively with our dining partners. 2 Packet Pg. 6 December 18, 2023 4.B.1.a • Our Arts & Culture Awards for the inaugural year of iArte Viva! showcased our capability to initiate collaborative partnerships and drive community engagement. Now in its second year, we look forward to its continued success. • The efforts from our sales team generated new business for the region and allowed us to focus on market segments with the highest productivity and business potential. • The outlook for meetings in 2024 is positive, with resorts and hotels increasingly looking toward group sales to drive revenue and fill seasonal gaps. • Our public relations team generated 2,567,167,736 media impressions for an ad equivalency value of $20,366,936. (That's earned media versus paid media.) • Our Paradise Coast Sports Complex efforts and outcomes were outstanding, achieving over $2 million in revenue. With a continued focus on strategic bookings and a robust calendar of events, we expect that success to continue next year. • Year -over -year numbers for occupancy and visitation are skewed due to residual effects from Hurricane Ian. There were no visitor tracking interviews in October 2022. • October data reflects a 36.38% increase in visitation, but occupancy was down because there were 13% more units available in 2023. • Direct spend was up 44.7% from 2022, landing at $125 million, with an economic impact of $173,785 million, a 34.7% increase from 2022. • Restaurants and shopping had the largest year -over -year increases due to the leisure visitors' tendency to spend more in these categories versus visitors who were in -county assisting with recovery efforts in 2022. • Across all metrics, we're starting to see a normalization and shift in visitation, with increases from the traditionally robust Midwest market, along with the Northeast and Southeast regions and a slight decrease from in -state travelers. The international markets are seeing the strongest increases in activity. • Continuing challenges include increased cruise activity, Florida fatigue, and possible decreases in first-time return visitation due to the high ADRs (average daily rate) that some first-time visitors may have experienced. • The booking window shows the median trip -planning time settling at just over 60 days. • Social media takes a clear lead in advertising recall at 57%, followed by online articles and travel reviews. • The No. 1 trip activity in October was dining at 76%, followed by beach visits at 57%. • Visitor recommendations continue to remain positive, with 83% of visitors stating they definitely would recommend the Naples area. • But the value for the travel dollar's rating was slightly lower at 8.8 out of 10, down from our highest rating of 9.4. That was most likely due to the one in three first-time visitors who experience the high ADRs. • Our winter ad campaigns will launch in January, with a focus on the Chicago and Cleveland markets. We'll recap those campaigns next month. • 2024 will see the openings of several new resorts, including Compass by Margaritaville, which will add 120 suites; AC Hotel Naples 5th Avenue (Marriott) at Naples Square, with 150 guest rooms, which just opened; and Great Wolf Lodge, with 500 suites, which will add 770 rooms to our annual inventory. • We value all of you as council members, and thank you for supporting our efforts as we continue to make Florida's Paradise Coast the premier destination of choice for the discerning traveler. 3 Packet Pg. 7 4.B.1.a December 18, 2023 B. Southwest Florida Int'l Airport (RSW) Presentation FY23/24 review, including new airlift information, passenger count and an update on future expansion. [Carol Obermeier, RSW director of Air Service Development] [Ms. Obermeier detailed a PowerPoint presentation.] Chairman McDaniel asked what what Porter and Lynx are. Ms. Obermeier replied: • Porter is an airline out of Toronto that flies an E195E2 aircraft, a new aircraft with a three -class configuration, about 128 seats. It's a nice product, very reasonable and they serve free food, wine and beer. • Lynx is a relatively new airline that flies a Boeing 737 Max, with about 188 seats. It's a ULCC (ultra low-cost carrier) that offers very good deals. • Lynx comes in four times weekly and Porter comes in daily. • Along with Air Canada and WestJet, they're the four new Canadian carriers. They're nominally coming back and forth from Canada. v c • They're all in Toronto and WestJet has Toronto and Ottawa. • We had Montreal with Air Canada, but due to crew issues and aircraft delivery, they're M c not bringing back Montreal this year. We anticipate them coming back next year. 04 [Ms. Obermeier continued her presentation.] L E Ms. Becker said she'd heard there was a good response to RSW's rally for extra holiday parking. The d c plans for the extra parking lot and the $40 flat fee were brilliant. Ms. Obermeier said RSW needed to do something. We used to offer remote parking at a ballfield but to they didn't allow it, so we had to think outside the box to find areas. She thanked her, saying she'd tell her v senior staff. A discussion ensued between Chairman McDaniel and Ms. Obermeier: • Chairman McDaniel questioned the airport spending a lot of money on creature comforts when trip generation triggers the expansion of the runway. If you had more places to put more planes, that would increase trips. He asked if the expense was warranted. • Ms. Obermeier said they don't move forward on those plans without the airlines' go-ahead. We meet with them because they're paying for it. Airlines pay the landing fees and terminal rent and if that goes up, that's a justification. • It generates concessions because RSW's airline -use agreement is a 60-40 split, so we reconcile everything at the end of the year. RSW gets 60% of what's left over and they get 40%, so the more money we make, the more they make. • With the revenue we're going to make from parking and concessions, it's going to warrant that. • She agrees with his comment because she's a big proponent of gates and airlines realize that. • Chairman McDaniel noted that she began her presentation by saying RSW is capacity constrained. He noted it seems counterintuitive that we were spending hundreds of millions of dollars on creature comforts and not expanding the capacity constraints, which would equate to more trips and equate to a new runway. • Ms. Obermeier said she's had the same conversation about doing the gates first with senior staff, but four years ago, we didn't have this amazing growth and weren't capacity constrained. • The network planners said it was great that RSW is doing 330-331 million and questioned how many gates RSW had. That's Phase 2. • Network planners target the flights and they're scheduling to certain areas that are less busy. El Packet Pg. 8 4.B.1.a December 18, 2023 • Four or five years ago, they didn't realize this, and we're already in the planning stage. It's hard to pull back on the planning of the gate phase or switch them out when you're up to the 100% design phase and are ready to break ground. It's going to be a challenge for a while. • One of our next biggest markets is a UK flight. We have an incentive program. Collier and Lee counties and the CVBs support is needed because airlines want to know what kind of community support there is. • We'll waive landing fees, terminal rates and charges for flights and we offer incentives. We have a marketing incentive of $500,000 but that's for outbound. • The CVB is very important to market in Europe, so people can know about South Florida, commit to plans and take a flight. Vice Chair Hill said he loves the hospitality approach and admires how proactive RSW is and how far out it's looking. Is that a singular TSA-checkpoint unique phenomenon, or is that happening elsewhere? Ms. Obermeier said it's happening elsewhere. More airports are doing it, especially with the revenue involved with concessions. To have concessions is a big revenue generator. If we get a lounge at the old terminal, if we had a lounge over on B Concourse for international, you'd have to come in and out and go through the TSA. It's so much easier, so more airports are doing this with new and existing construction. Chairman McDaniel said you'd think you'd spread them out. You'd have more facilities. But in one central location, you could get log jammed. Ms. Obermeier replied: • That's intuitive thinking because those are the growth pains we'll have for a while. Senior staff is looking at that constantly and that's been noted. The airlines were 100% on board with this and their agreement will now be a 10-year use agreement, so that will help with our bond funding. Everybody is signing on for these projects. RSW gets a lot of DOT funds and grants, but it's mostly CPE (cost per enplaned passenger) that's going up. If they didn't want to do it, they wouldn't have. We have their blessing. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities (None) B. Tourism Division (None) 7. New Business A. Coastal Zone Management (None) B. Recommendation to approve the expenditure of the Tourism Development Tax Promotion funds to support the November 2023 Doral Gold Cup event, up to $12,000; to waive any irregularities in the process for items such as lack of written application pre- Packet Pg. 9 4.B.1.a December 18, 2023 approval or TDC and Board approval; and make a finding that these expenditures promote tourism. Ms. Rios read the recommendation and asked Ms. Baker to detail it. Ms. Baker told the TDC: • The Doral Cup event was hosted from November 41h to November 5th at Paradise Coast Sports Complex and North Collier Regional Park. • There were over 1,900 athletes, 400 spectators and 855 room nights, so direct spending was estimated at $1.4 million, with a total economic impact of $2 million. 3 • The irregularity we're asking to be waived is that this application was turned in in September. Typically, we require it to be turned in 90 days ahead of time. • The prior director received this application in September and decided to move forward with the application, with the intention of coming to an earlier TDC meeting because we also require TDC pre -approval for these funds. U 0 • Those are the two irregularities we're asking you to approve. • This promoter has been hosting events in Collier County for more than 10 years. He hosted the M o Labor Day Cup event, the Memorial Day Cup event and the Dimitri Cup from 2003-2019, when he'd bring in 50 teams over three weekends. L • This application was brought to the TDC last year, in July 2022 for the September 2022 event, -0 and was approved for up to $12,000, but the event was canceled due to Hurricane Ian. • Staff approves recommending this item. o Chairman McDaniel asked if they'd be retroactively approving a reimbursement for an event that already v to occurred. N Ms. Baker said that was correct. It already transpired and it's based on actual room nights. Vice Chair Hill moved to recommend approving the expenditure of Tourism Development Tax Promotion funds to support the November 2023 Doral Gold Cup event, up to $12,000; to waive any irregularities in the process for items such as lack of written application pre - approval or TDC and Board approval; and found that this expenditure promotes tourism. Second by Ms. Becker. The motion passed unanimously, 8-0. C. Recommendation to approve the Second Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2025-2029 U.S. Open Pickleball Championships and make a finding that this item promotes tourism. Ms. Rios read the recommendation. Ms. Becker noted that the fiscal impact was $345,000. Ms. Rios said that was correct. The County Manager's office wants the TDC to understand that the payment of TDC funds to Spirit over the new five-year term is subject to further discussion and potential adjustment when it goes to the Board of County Commissioners for approval. Mike Dee, manager of Spirit Promotions, will answer questions and outline it. 0 Packet Pg. 10 December 18, 2023 4.B.1.a Mr. Dee told the TDC: • This is an important day for the future of the U.S. Open Pickleball Championship and pickleball. • He addressed the TDC briefly in June with Chris, Evan, Terry and Graham, who provided the report on 2023 events, key statistics and numbers. • Since then, they met with county staff, County Manager Amy Patterson, Assistant County Manager Daniel Rodriguez and Parks & Recreation employees to craft a short- and long-term vision for the U.S. Open Pickleball Championship and the future of East Naples Community Park, which has become synonymous with the U.S. Open Pickleball Championship. It's become a pickleball destination nationwide. • 2023 was a record setting year for the tournament, with 2,800 amateur athletes participating, over 250 professional athletes, 40,000 spectators, an all-time record, and a $14 million economic impact to the county, as measured by Zartico. It was composed of over 9,000 room nights and countywide spending, not just East Naples. • Participants and spectators came from all 50 states. Over 20 countries were represented, so it's become a significant tournament. RSW is a huge asset. • We're honored to be the new owners. We merged with Spirit Promotions almost a year ago. Chris, Ivan and Terry Graham are now part of it. • The county recommended this extension as an intermediate step toward a longer -term strategy and funding strategy for the U.S. Open and East Naples Community Park. • We love Naples. He relocated here and his co-founder is a full-time county resident. We moved here to be a part of the county's pickleball movement longer term. • We talked about the future, the expansion of attendees and participants without expanding the number of days, just more efficient technology and event management. We can increase participants from 3,000 to 4000 and attendees proportionately to over 50,000. We believe we can get that this year based upon pre -promotions. • The championship court enhancements and championship court is fine, but only seats about 1,000, so we've started conversations with county staff about a private -public partnership and funding strategy to improve that over time to get over 3,000. • There's a lot of competitive activity with pickleball facilities nationwide, so we need to continue to invest in this and keep it competitive with facilities evolving nationwide. We're prepared to bring our checkbook to do that in April for the public -private partnership with the county. • We'll dramatically expand media this year, with four times the television hours on CBS and CBS Sports Network, and will continue to expand OTT streaming. The numbers are astronomical. • We'll start a long-term master plan and funding strategy for NCP and the U.S. Open based on the private -public partnership. • It's probably the state's most significant pickleball facility, with over 60 courts and multiple tournaments year-round, so we need to take a fresh look. There are opportunities for parking, traffic and other operational conditions that would make the park work better, while keeping it a community park. We recognize the importance of that. • The five-year extension is an intermediate step, a bridge to get us from where we are today to a brighter, better future. Ms. Becker said she learned today that each event brings in $345,000 and she would have liked to have seen the annual impact and number of events. That would clarify our interest in the expenditure. Ms. Rios said they'll take that into consideration, discuss it with the County Attorney and review the application again. 7 Packet Pg. 11 4.B.1.a December 18, 2023 Mr. Dee said we're also working with Parks & Recreation to bring other tournaments here throughout the year in November, another great shoulder month like April is for the U.S. Open. We think there's a great opportunity to add another major event for 2024. That does not have any TDC subsidy. That's a straight rental to bring additional heads and beds in fall. Ms. Becker said that's all the more reason to specify that this is for this annual event. Chairman McDaniel noted that it's a five-year agreement, but it's a $345,000 a year expense. Vice Chair Hill said it is a big expense. He did the calculations and the investment is 1.26% of the return The return -per -dollar spent on this is about $79.6 and the actual expense net is $176,616 when you take into account the Tourist Tax collected. When we add the infrastructure, we don't have an estimate on what CBS is worth, but it's worth a lot. This was Jack Wert's vision and it was a good one. He's here today. That should be clarified before it goes to the Board of County Commissioners. c Chairman McDaniel noted that the TDC is an advisory board to the Board of County Commissioners and d asked the county attorney to address the concerns of the vice chair and Ms. Becker before the contract v goes to the board. Attorney Klatzkow asked if this is the contract going to the board. M N N Mr. Dee said there is still some ongoing dialogue, but the material aspects of this is what goes before the board. The dialogue continues with Assistant County Manager Rodriguez on a few minor points. Attorney Klatzkow cautioned that if there are material changes, the contract has to come back to the E TDC. Chairman McDaniel said to only make insubstantial adjustments. Mr. Dee said the spirit of the conversation has been to keep it business as usual within the constraints of m � the existing agreement and then work on a more comprehensive longer -term strategy going forward. There v have been costs passed along that we incur now. In addition to the $345,000, we paid Parks & Rec over a $60,000 in fees related to the event. .'c Ms. Cox said she agrees with Clark's comments on the return on investment on cost of sales. It's important to note that when it goes to the board that they know those do not fully embed the advertising and promotional return on this investment. It was a great framework. Ms. Becker moved to recommend approving the Second Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2025-2029 U.S. Open Pickleball Championships and made a finding that this item promotes tourism. Second by Ms. Kerns. The motion passed unanimously, 8-0. 8. Old Business (None) Packet Pg. 12 4.B.1.a December 18, 2023 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a county Website link. The Research Data Services report is presented monthly, and other reports are presented at TDC meetings on an as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain, president [Mr. St. Germain detailed a PowerPoint presentation on October numbers.] Vice Chair Hill said he noticed there are two trends, the gender mix and more females. Mr. St. Germain said that tends to even out more with a larger sample size on a monthly basis. Females are more likely to be whom we talk to in a travel party. Overall gender will be close to 50-50, but we're more likely to speak with females when we survey travel parties because they answer on their behalf. Vice Chair Hill said he also noticed an increase in interest in restaurants, food and beverages in Collier County. It's making a difference. We're foodies. Mr. St. Germain said that's coming from last month's Sizzle Dining marketing, but it's also a trend we're seeing in many different destinations, particularly ones like Collier with a great culinary scene. A significant percentage come here for that. Vice Chair Hill asked when he expects it to really start to come back. Mr. St. Germain said he's heard many different things, from later in summer 2024 to around 2025. It depends. It's in that range, according to articles. Chairman McDaniel asked what they were coming back from. Vice Chair Hill said the numbers are far lower than historical numbers, as far as percentage, about 22% of total visitation. We're still down in the low teens. Mr. St. Germain said that's not just in Collier County, but statewide. Chairman McDaniel said it's national. Just because the media tells us the economy is better, fuel has decreased a bit, but that's politically motivated. Interest rates haven't come down, inflation is still up, as is insurance. They're all the external expenses people must live with daily, and travel is being impacted. Mr. St. Germain agreed. Ms. Becker noted that statistics show 6% of the people will come back. Yesterday, she was assisting tourists from Argentina who were circulating all around the state. They took a deep breath and said that in Naples, they felt they could eat off the sidewalk. B. Paradise Advertising — Kristen Murphy, VP, Partner Development/Client Services [Ms. Murphy detailed a PowerPoint presentation.] Chairman McDaniel commented on a photo of Corkscrew Swamp, urging everyone to visit. Mr. Olesky said they can take airboat rides there. Ms. Becker said many people go there yearly. M Packet Pg. 13 4.B.1.a December 18, 2023 Councilman McComas asked if the Stone Crab Festival promotion will be available for them to see next month. Ms. Murphy said Sandra will tell them when that goes live. Ms. Rios said they had difficulty getting live video because the stone crabs had not yet migrated south. C. Lou Hammond Group — Mackenzie Comerer, VP PR [This item was heard after 9.E] [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in November 2023. " Ms. Kerns said she thought June was the wedding month. Ms. Comerer said National Wedding Month is in February. Ms. Kerns asked if that's in terms of planning or having weddings. Ms. Rios said it's primarily focused on engagement, the engagement window between December and February. June is a very common wedding date. Ms. Comerer said February is a very popular time for engagements, so it's National Wedding Month. It's a celebration of the excitement that weddings bring. Chairman McDaniel said his theory is that it's in June because we were predominantly an agricultural community years ago and that's when crops are in the ground and there's not a lot of work to do with daylight savings time. It's an agricultural cycle. [Moved from later in the meeting) Ms. Townsend noted that according to the old Farmer's Almanac, June is traditionally the wedding month because it's named after the Roman goddess Juno, who was thought to bring happiness and prosperity for people who were married in her month. The full moon after the summer solstice is called the honey moon. You frequently have a full moon in June, so hence the word honeymoon. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections (Included in the packet for TDC review) E. Miles Partnership — Enriqueta Balandra [This item was heard after 9.B.] Ms. Balandra answered questions from the prior meeting (Action Items): • Councilwoman Petrunoff asked about industry standards for websites. • Members of the Miles team agreed there's not a set number of industry standards for convention visitor bureaus. • That's because there are many different factors that affect them, from destination size, larger, bigger states, cities and smaller counties, the budget, amount of money they can put into media that points all the traffic and interactions to the website, along with seasonal interest. • Some northern states, with the changing of the leaves, have higher interactions during that time versus all our beach destinations. 10 Packet Pg. 14 4.B.1.a December 18, 2023 • Our season is from about October to April, so those change throughout the year. • Ultimately, we want to be able to base your performance year over year, knowing that your budget is steady, and we can compare it year -over -year, if there are small changes, so we know what the performance is for Naples, Marco Island and the Everglades. • Councilwoman Petrunoff also asked about traffic from St. Louis. • St. Louis is the No. 5 location by number of users, but it has a lower engagement rate of about 3%. • The majority of users are going to the beaches page. They're split between Chrome and Safari browsers. • When it comes to growth of that location, there was an increase starting on July 4, so they may have been pulled in by Fourth of July marketing or other campaigns. Most came in as organic, but it increased since July 4th. St. Louis looks like a geographic location of interest for Naples. [Ms. Balandra detailed a PowerPoint presentation, "Paradise. com — November 2023 "] [There were no questions.] F. Paradise Coast Sports Complex/Sports Facilities Companies — Marissa Baker, Adrian Moses, J.P. Terrasi. [Mr. Moses and Mr. Terrasi detailed PowerPoint presentations.] [There were no questions.] G. County Museums — Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation on November visitation.] Ms. Becker told Ms. Townsend that an 11 or 12-year-old boy and his mother came to the historic district and were here for a football event at Paradise Coast Sports Complex. They asked where they could find cultural activities. She pulled out the county museum brochure and handed it to the boy, who said he loves museums. Ms. Townsend said she loves that little boy and thanked her for the story. 11. Tourism Staff Reports (Provided in the agenda packet) 12. Council Member Discussion Vice Chair Hill thanked Commissioner McDaniel for his leadership this year as he helped guide us through recovery after Hurricane Ian. It was a challenging year, and we appreciate all that you've done for the TDC. Chairman McDaniel thanked him, saying it was a pleasure and honor. Ms. Kerns asked for an update on the search for a new tourism director. Ms. Rios said the job posting closed on December 71h and they received 91 applicants they're reviewing. We'll tell you in January. They expect to start interviews in January after the holidays. She believes they narrowed it down to 11 candidates. We hope to have detailed information in January. Ms. Becker reminded everyone that it will continue to snow on Third Street every Thursday, Friday and Saturday at 7 p.m. through the end of the year. Mr. Olesky thanked everyone for doing a great job. N aD w c c r a� a� U H M N 0 N aD E a� aD 0 v CD ti 11 Packet Pg. 15 4.B.1.a December 18, 2023 Chairman McDaniel said he had an update. He was in Tallahassee about two weeks ago. You may recall that he was thinking about a statutory amendment or reimbursable program for people who generate TDT revenue to help offset some of the housing expense. There isn't a state bill, but a local bill that's coming from Monroe County. He's working with Collier's lobbyists and that legislator to try to refine it. He didn't think it was acceptable. It may work for Monroe County, but it needs to be refined before it comes forward, so he's returning to Tallahassee in January or February to see how it's progressing. He wished everyone a Merry Christmas and happy holidays. Ms. Kerns asked about the next meeting date, noting that it said January 22, or January 16. Ms. Rios said we're still looking at options because it was historically scheduled for the fourth Monday 3 of every month. We believe we're going to keep it on the third Monday, but there's an option to have it on the first Wednesday. We looked at the calendar and the Council Chambers is available on that date for the full year, but it's up to the incoming chair to decide. For now, it appears it will be the third Monday, January 22. Ms. Kerns said the biggest downfall for that date is there is little participation from Naples City U Councilwoman Petrunoff, who has council meetings on that day. That participation is critical because of N the role the City of Naples plays in tourism. And our tourism reports are delayed, which puts a strain on N staff to get the reports ready. Ms. Becker agreed. E Chairman McDaniel said the outgoing chair is Chairman Rick LoCastro. I realize you don't like what I a did to change the meeting date, but I had to do it for my personal and BCC schedule to manage my commission duties and my schedule. Wednesdays were not available then. He urged the TDC to discuss to it with the incoming chairman and noted that Councilwoman Petrunoff may be resigning her city ;° position. City Council meetings are on this day, and he noted that Ms. Becker also didn't like the day. [Members wished everyone a Merry Christmas and a Happy New Year.] 13. Next Scheduled Meeting Date/Location 9 a.m. TUESDAY, January 16, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 11 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Bill McDaniel Jr., Chairman These minutes were approved by the council/Acting Chairman on (choose one) as presented, or as amended 12 Packet Pg. 16 9.A 01/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A Doc ID: 27676 Item Summary: Marketing Partner Reports Meeting Date: 01/16/2024 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/09/2024 9:11 AM Submitted by: Title: — Tourism Name: John Melleky 01/09/2024 9:11 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism John Melleky Tourism Review County Manager's Office Geoffrey Willig CMO Analyst Office of Management and Budget Christopher Johnson OMB Tourism Sandra Rios Tourism Review Corporate Compliance and Continuous Improvement Megan Gaillard County Attorney's Office Colleen Greene Attorney Review County Manager's Office Dan Rodriguez Deputy County Manager County Manager's Office Ed Finn Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 01/09/2024 9:11 AM Completed 01/09/2024 9:31 AM Completed 01/09/2024 1:29 PM Completed 01/10/2024 3:00 PM Completed 01/10/2024 3:44 PM Additional Reviewer Completed 01/10/2024 8:39 PM Completed 01/12/2024 9:18 AM Completed 01/12/2024 1:35 PM Completed 01/12/2024 3:53 PM 01/16/2024 9:00 AM Packet Pg. 17 (s;.rodab aauIred 6ui;aI.aeW : 9L9LZ) podab aau:Ped 6ui;amieW oal vzoz uer :;uewL]3 ", y '°� 00 7l, T� �� f �s71.,.ryc v �.fM y�'• ,'�'�C.f I iL tiria'ir srn,film,It .x + a Ar . �•.• � � Icy _ { (sliodab JaulMd BUROIaeW : 9L9LZ) }aodab aau;.aed Bulwijew oal VZOZ uer :;uauayoeuv rn a OC W Z � � a a a t7 z H W Y DC a (sliodab JaulMd BUROIaeW : 9L9LZ) }aodab aau;.aed Bulwijew oal VZOZ uer :;uauayoeuv col U a--+ un a a _ ;q (spodab eau;aed 6ui;aVeW : 9L9LZ) podab Jau:aed 6ui4amiew oal VZOZ uer :;uowAoe;;y R N Q � � T a a JA ' 4' @wo a ape 6UA1Jew:9Lk» podeN Ja:PBd m7+ew oa vzoz _r:memLioe!¥, N £ \ a .g ƒ 0 0 / _ ^ 2 \ f ) > \ \ / > o / o $ � ± m£\ 3 ® E o E u 4-E n c § ° a m 2 2 / e k / / r rN \ \ E * .m 2 / � = E / 2 \ E 2)® � o 2 - Q k o u" m u- 2 u -0 \ R y 2 > �� ® 0 2 G q x E k= �> J % % > \ E E R§ E R 2 1 / k¥ $ 0) § \ 2 2 k § @ # / = / E ± \ g CN ^ -0 o > k o / E ° ? % .5 » ° � 3 u / a �.g 3 § -0f§ / K k§ / $ 'E2 � m u\ m u R * \ > •� \ / •\ § c I / a k £ 2 /-« 7 2 0@ °© m o� / % W o E / §.g �'\ § ? \ o \ 7 R m 3 0% E@± w¥ { '> 3 m \ a § . 2 % u § ° o q c 0 42 £ / » E e R•� @ � \ Ln 0 ° k4-1 / q / E o >•- _ \ � _ \ _ c 3 0 0 2 m g - 0 '§ > ) .g / � k k\ k 2� b .� 2 g \ u o E � 6 m c•0 2° o / 4- 2 \ 3 U >, q 4- © U/ 2 / E E" o\/ o E % E m# } F- .R 0- 0- E 5 3 E 3 2 In� 3 / « 3 7" (sdodeN .lauded 6UI401JBW : 9L9LZ) dodeN Lauded 6ul4emiew oal bZOZ uer :;uaulyoeuv H LA a° > W GJ U i Q GJ H GJ Q X W 4-0 o >a L F- 4,1 L a (spodeN aauPed 6UI401JBW : 9L9LZ) podeN Jau:Ped 6ul4emiew oal bZOZ uer :;uetuyoe;;y O Ln a E O Re pp114 N o� O Y T1 p N r= V qi::j. z G O 0 N N N N N Y N. 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This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. Packet Pg. 195 10.A.a TABLE OF CONTENTS 1. Staff Topline Activities -- 3-4 2. Interim Co -Directors -- 5-6 3. Arts & Culture -- 7-8 4. Group Meetings -- 9-13 5. Midwest Sales -- 14-15 6. Specialty Markets -- 16-17 7. PR & Communications -- 18-31 8. Social & Digital Media -- 32 9. Leisure Sales -- 33-35 10. UK & Ireland -- 36-44 11. Germany -- 45-51 12. Sports Complex -- 52-54 2 r Q Packet Pg. 196 10.A.a STAFF TOPLINE ACTIVITIES INTERIM CO- DIRECTORS 1. Sandra Rios and John Melleky continued managing the department to meet the mission of promoting the destination to visitors, meeting current partnership responsibilities, and managing the day-to-day operations of the department. 2. Analyzed current department operations to make sure the department will be operating effectively and efficiently once the new director is on staff. ARTS & CULTURE 1. Approved marketing campaigns for !ARTE VIVA! and oversaw the final filming of artists for the Meet the Artist series. 2. Developed training materials for financial reporting for the FY23-24 TDT grants and began the FY24-25 grant process. GROUP MEETINGS 1. Team is gearing up for a variety of impactful events in January to include the ASAE CEO Summit at the Naples Grande Beach Resort, IPEC 2024 Independent Planners' Education Conference in Greenville, SC and a unique Pickleball Client Event in Chicago with Midwest Reps. We will be attending Visit Florida's Florida Encounter 2024 in Miami February 4-6, 2024. 2. New December data is here from NorthStar/Cvent Meetings Industry PULSE Survey. Planner optimism is beginning to moderate, budgets are increasing (but not as much as previously hoped), yet the near -term pipeline for new business stays strong. Challenges notwithstanding, planners remain optimistic with only 11% of planners stating they are less optimistic today than they were two months ago M I D-WEST SALES 1. Coordination, prospecting and marketing for the January Pickleball client event in Chicago - reached approximately 300 clients thus far. 2. Attended four holiday networking events in Chicago and South Florida, reaching over 100 clients. SPECIALTY MARKETS 1. The destination achieved a remarkable increase in the number of awarded RFPs that the CVB assisted with, signaling a strengthened partnership between the Convention and Visitors Bureau (CVB), event planners and industry partners. 2. Increased CVB RFPs awarded in FY 2023 can be attributed to the destination's strategic marketing initiatives. Meticulous market research, targeted marketing campaigns, enhanced online presence, digital marketing strategies, collaborations with industry partners, and active participation in relevant events underscore the commitment to highlighting unique attributes and offerings, attracting a higher number of RFPs. Packet Pg. 197 10.A.a PR & COMMUNICATIONS 1. Earned media efforts for December 2023 resulted in 106,375,961 media impressions with a Media Value of $76,216.45. 2. Media highlights include placements in Boston Globe (both online and print), Southern Living, PureWow, Garden & Gun, Conde Nast Traveler, Luxury traveler Magazine, Travel Weekly, The Travel, The Points Guy, Family Vacationist and USA Today. SOCIAL & DIGITAL MEDIA 1. Highlighted and conducted a Facebook Live Broadcast of destination holiday celebrations. 2. Facebook impressions surpassed the one million mark, achieving 1,444,311 impressions. LEISURE SALES Cruising will continue to be in demand in FY 2024. We are now on the map with our Marco Island stop as part of the American Cruise Lines Florida Gulf Coast & Keys Cruise. 2023 marked a record -breaking year for travel advisors, and the outlook for 2024 is even more promising. An increasing number of travel advisors have specialized in luxury travel as it proves to be highly lucrative for them. This trend ranks second only to family travel in terms of popularity and revenue. OMMAC— UK & IRELAND 1. OMMAC on behalf of Florida's Paradise Coast were able to negotiate and facilitate with a unique opportunity to participate with this leading UK tour operator and retail travel agency at short notice. 2. Year -on -year spending with travel agents increased by 9.2% in November, while total travel agent transactions grew by 14.7% year -on -year, up by 2.4% compared with October 2023. DIAMONDE 1. Launch of our B2C/B2B luxury campaign with Visit Florida, Feinreisen and Luxusinsider 2. Personal sales call day in Frankfurt at the headquarters of DER Touristik on Dec 12 PARADISE COAST SPORTS COMPLEX 1. The month of December was the busiest month of the season for the Complex, hosting Snowfest, American Youth Football, Football University, Soccer Youth Gold Cup and NXT Lacrosse. 2. Upcoming in January: Legends Concert Series, MSM Soccer academy, XPO Lacrosse, Lacrosse Masters, and Paradise Cup with Tournament Success Group. 4 Packet Pg. 198 10.A.a INTERIM CO -DIRECTOR ACTIVITIES — Dec. 1- 31, 2023 Monthly Activities Tourism Industry & Intra-Division Meetings • Datafy research — product introduction — Dec. 5 • Participation in Collier County weekly PIO meeting • Attendance at SWFL Press Club Annual meeting Other Communitv Outreach • Magic of Lights introductory meeting assistance on event — Dec. 4 Staffing / Development • International Reps Contracts o Determined steps to have the international reps contracts renewed by March with Tourism staff and procurement. • Held weekly staff meetings to share information, projects, and outcomes. • One-on-one meeting with Marissa Baker/ PCSC to discuss current issues that we can assist with • Held weekly meetings with Deputy County Manager Dan Rodriguez. • Reviewed travel requests, time off, and other administrative functions. • Conducted assigned/required Collier University training. Strategic Implementation • Tourist Development Council o Prepared materials and monitored the agenda review process for TDC December meeting board materials. o Communicated with TDC members on December meeting information. o Worked with Commissioner LoCastro and the County Manager's office to determine the schedule for 2024 TDC meetings. o Communicated 2024 TDC meeting schedule to staff and staff consultants, TDC members, and CVB partners. • U.S. Open Pickleball Championship o Met with Mike Dee of Spirit Promotions to extend the current sponsorship contract for an additional five years (2025-2029). Dec. 5, 8, 21 o Created Executive Summary and executed the sponsorship contract for signature. o Prepared Mike Dee of Spirit Promotions for the TDC meeting and his presentation. o Updated the Executive Summary after the December TDC meeting approval and prepared materials for this item to go to the BCC on January 9, 2024. • CoStar — STR data contract o 'Worked with Costar to execute an agreement for STR data and worked with procurement and legal to finalize the contract. o Worked with Costar to determine payment options after the contract was executed. • United Soccer League Agreement o Attended meeting on the agreement and next steps. Dec. 4, 8 5 Packet Pg. 199 10.A.a o Attended BCC meeting on Dec. 12 for support for the agreement review. • CHUBB Classic o Met with the organizers to review the current contract and deliverables for the Feb. 2024 event. Dec. 18. Marketing / Public Relations/Communications / Sales • Orchestrated meetings with partner agencies to discuss the status of current projects and strategies for 2023-2024. o Advertising (Paradise Adv) — Dec. 13, 15, 27 o Website (Miles Partnership) —Dec. 12, 20, 21 o Data Research (Downs and St. Germain) - Dec. 7, 14, 21, 28 o Public Relations (LHG) — Dec. 11, 18 • Review and revisions to current marketing projects and campaigns including Winter Campaign in Chicago and Cleveland, Always On campaign, and research focused on potential domestic high - end Hispanic visitation opportunities. • Developed statements based on inquiries that included information on business travel impact in 2023 and new area family activities for 2024. • Directed day-to-day business activities related to CVB's activities, partner engagement, public relations, and communications responsibilities. Department Administration • Fulfillment RFP o Worked with procurement on schedule to review proposal received in January. • Call Center RFP o Updated scope of work for the proposal and possible solutions for this process. o Requested information from procurement on best possible steps. • Attended meetings to understand department/county operations processes and changes due to the resignation of the accountant. Dec. 6, Dec. 11, Dec. 15, Dec. 19, Dec. 20 • Attended classes on business processes such as payroll and approvals to start building redundancies and backups for administrative duties in the department. • Proposed an updated department organizational chart based on current staff positions and structures. • Implemented a process to have managers review time sheets and cards of their direct reports. • Reviewed department hardware inventory to develop a replacement process and schedule. • Began plans for office set-ups with future staff arrivals. Collateral development • Ongoing review and updates to 2024 Visitor Guide. • Ongoing review and updates to PCSC Visitor Guide. 0 Packet Pg. 200 10.A.a ARTS & CULTURE John Melleky — Arts and Culture Manager 12/01/2023-12/31/2023 OVERVIEW SUMMARY TDT GRANTS AND OTHER GRANT PROGRAMS • Completed purchase order process for grant organizations. • Completed financial reimbursement request online process. • Developed a training module and set a training workshop on Jan 4 for the financial reimbursement process. GENERAL CVB PROJECTS • See the Interim Executive Director report for more information. PUBLIC ART COMMITTEE • Updated minutes and information from the November 2023 meeting. FILM COMMISSION • Sent materials to Film Florida for their Jan. 2024 meeting to promote Florida's Paradise Coast. GENERAL ARTS AND CULTURE PROJECTS o Provided a list of family activities coming in 2024 to Gulfshore Life. iARTE VIVA! - HISPANIC ART FESTIVAL • Approved campaigns and digital assets for iARTE VIVA promotions. • Attended filming of Tamara Kostianovsky and Michelle Tricca to promote their exhibitions at Artis—Naples, The Baker Museum. Dec. 6 • Reviewed filmed pieces completed from the November and Dec. shoots and made suggestions for the final version. iARTE VIVA! Event Attendance 12/09/2023 Naples Art District — pinata making 7 0 a aD E N 0 0 w r- W I- N J Q Z L 0 Q a� Q: U Cn c a� E t r r Q Packet Pg. 201 10.A.a OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. DATE 12/02/2023 ORGANIZATION Pioneer Ranch — Ancestral Table 12/02/2023 Naples Centennial — City Celebration in Cambier Park 12/02/2023 Snowfest 12/05/2023 United Arts Collier— monthly meeting 12/05/2023 Bayshore Arts District — visited new possible artist loft space 12/06/2023 Naples Design District Holiday event 12/08/2023 Christmas on Fifth event 12/09/2023 Marco Island —Arts in the Park at Veterans Park 12/11/2023 United Arts Collier —Arts Mixer 12/12/2023 Marco Island Center for the Arts — Exhibition opening 12/13/2023 Coco Gallery — monthly exhibition opening 12/14/2023 Artis—Naples — Marketing Committee meeting 12/28/2023 Marco Island Center for the Arts — Ilyas Kirkan talk 12/29/2023 Theater in the Garden — introductory meeting 12/30/2023 Palm Cottage visit for the holidays UPCOMING STRATEGIC INITIATIVES • Create the final report for the TDT Grant program and set up training sessions for financial reporting and final reports. • Implement changes for the FY 2024-2025 TDT Grants and set up training sessions for the new cycle. W Packet Pg. 202 10.A.a GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: Dec 1— 31, 2023 A sneak peek into the latest insights: 0 71% of planners are actively sourcing and booking new events in 2024 0 60% of planners look to cut costs without diminishing attendee experience 0 49% of planners say lost relationships with hotels and venues impact planning Reporting Period: Dec 1— 31, 2023 2022 2023 Number of Meeting Planner Contacts 71 in Dec 2022 77 (vs. 94 in Nov; 157 in Oct; 68 in Sept; 103 in Aug; 75 in July; 67 in June; 134 in May; 75 in Apr; 75 in Mar; 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov) 23 leads sent 12 leads sent (vs. 28 in Nov; 34 in Number of RFP leads sent to hotel Oct; 23 in Sept; 34 in Aug; 34 in partners 17,926 potential room July; 41 in June; 36 in May; 37 in nights April 53 in Mar; 35 in Feb; 23 in Jan; 23 in Dec; 27 in Nov) $20,417,869 Estimated 4,523 potential room nights (vs. Economic impact 14,124 in Nov; 25,152 in Oct; 20,650 in Sept; 18,473 in Aug; 18,228 in July; 25,587 in June; 28,218 in May; 43,922 in Apr; 41,659 in Mar; 25,981 in Feb; 9,726 in Jan; 17,926 in Dec; 21,031 for Nov) $2,836,099 Estimated Economic Impact (vs. $9,772,707 in Nov; $16,355,376 in Oct; 12,248,918 in Sept; $11,029,507 in Aug; $19,299,331 in July; $18, 011,067 in June; $21,451,385 EEI in May; $26,248,245 in Apr; 26,809,256 in Mar; $15,632,209 in Feb; $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov) Number of Groups booked 2 group booked 1 group booked in Dec (vs. 2 in Nov; 2in Oct; 7 in Sept; 11 in Aug; 0 in July; 5 in June; 1 in May; 1 in 0 Packet Pg. 203 10.A.a Apr; 13 in Mar; 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov) Total Room Nights/Econ. Impact for $335,140 direct 1,137 TRN $735,697 direct Period booked spending El; spending El; (vs. 7,817 TRN 632 total room nights $7,231,126 in Nov; 1,744 TRN booked $993,039 in Oct; 3,800 TRN $2,236,505 in Sept 17,044 TRN $13,581,772 0 in July; vs. 3,836 TRN $2,820,149 in June; 84 TRN $36,461 DEI in May; 545 TRN $260,987 in Apr; 16,413 TRN $8,233,600 DEI in Mar; 2,421 TRN $1,534,837 in Feb; 1,500 TRN in Jan, $705,664; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending EI) Number of RFP Enhancement (RFPE) 3 in Dec 2022 0 For Dec (vs 1 for Nov; 1 for Oct; 1 Requests for Sept; 1 for Aug; 2 for July; 6 for June; 6 for May; 1 for Apr; 4 for Mar; 10 for Feb; 5 for Jan; 3 for Dec; 6 for Nov) Number of RFPE's to Contract 0 in Dec 2022 0 For Dec (vs. 0 for Nov; 0 for Oct; 1 for Sept; 3 for Aug; 0 for July; 2 for June; 0 for May; 0 for Apr; 7 for Mar; 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov) Client Site Visits & FAM'S 4 in Dec 2022 1 in Nov (1 in Nov; 1 in Oct; 3 in Aug; 1 in July; 3 in June; 1 in May; 0 in Apr; 1 in Mar; 0 in Feb; 0 in Jan; 4 in Dec) Hotel Partner Site Visits 3 in Dec 2022 3 in Dec (vs. 2 in Nov; 2 in Oct; 4 in Sept; 2 in Aug; 2 in July; 3 in June; 9 in May (hotel DOS mtg); 10 in Apr; 3 in Mar; 3 in Feb; 3 in Jan; 2 in Nov) Number of Shows Attended 1 show in Dec 2022 0 in Dec (vs. 1 in Nov; 1 in Oct; 0 in Sept; 2 in Aug; 1 in July; 0 in June; 1 in May; 0 in Apr; 1 in Mar; 1 in Feb; 0 in Jan; 0 in Dec; Nov EVENTS ATTENDED Naples Design District 7tn Annual Holiday Stroll Dec 6, 2023, Naples Design District SWFLCGSA Monthly Meeting Dec 12, 2023 (Southwest Florida Concierge & Guest Services Association) 10 Packet Pg. 204 10.A.a SALES ACTIVITIES • Strategic Planning meeting with Outlyr — Sandy Diamond and Katie Williams re: Chubb Classic • Preparation for ASAE • Coordination with Midwest team of January'Pickleball from Paradise' client event in Chicago, January 315Y • Registrations/preparation for Northstar Meeting Group's IPEC 2024 Jan 21— 23, 2024 in Greenville SC • Finalizing plans for Visit Florida's FLORIDA ENCOUNTER Feb 4-6, 2024, Miami, FL • Follow up on connections made at FICP 2023 • Identifying key shows to focus on for geo-tracking efforts • Working on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. • December 5, 2023 — Midwest representation at Destination Reps Quarterly Meeting and Holiday Party in Chicago • December 9, 2023 — Representation at SITE FL & Caribbean Holiday Luncheon Sat Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 28 leads this month — Nov (vs. 28 in Nov; 23 in Oct; 23 in Sept; 28 in Aug; 34 in July; 41 in June; 36 in May; 37 in Apr; 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 12/4: Melanie Shrader Key Events offsite venue for 100 person finance group at Ritz • 12/4: Magic of Lights Brainstorming call to assist with promoting event • 12/6: Submitted article info for FSAE Associate Advisory Committee Article • 12/6: Naples Design District 7th Annual Holiday Stroll event • 12/7: Submitted Coastlines article • 12/7: Destinations/CVBs of FL 2024 Kickoff planning call for TLH event end of March • 12/8: Mark Harvey NCARB call -recommendations for offsite venues / tour for attendees • 12/8: 501h Annual 51h Avenue Christmas Walk and Tree Lighting Ceremony • 12/11: Working w/ CVBs / Destinations of Florida 2024 Tallahassee Event March • 12/12: Assisted Dixie Baker with Magic of Lights — Collier Fairgrounds to promote event • 12/12: SW FL Concierge & Guest Services Association December meeting • 12/12: Meet Well 2025 Host Sponsor opportunity presented to JW Marriott • 12/12: SWFLCGSA monthly meeting at PJK Neighborhood • 12/13: Confirming Pickleball Client Event in Chicago Wed, Jan 31, 2024 • 12/13: Site Visit of NEW AC HOTEL, Naples 51h Avenue • 12/14: Claudia's 10 year County Manager's Service Awards Breakfast • 12/15: Call with Arion Herbert re: Turf Wars event at PCSC Mar 2nd & 3rd, 2024 • 12/15: Meet Well 2025 Host Sponsor opportunity presented to Katelyn Bleiler-TheRitz-Carlton • 12/18: Tourist Development Council attended • 12/18: Partner call with Ashley Goldberg and Wendy with Marco Island Hilton re: FL Encounter 11 Packet Pg. 205 10.A.a • 12/18: Strategic Planning meeting with Outlyr — Sandra, John and I met with Sandy Diamond and Katie Williams re: Chubb Classic • 12/28: Confirmed travel for Northstar Meetings' IPEC 2024 Independent Planners Education Conference 2024 Greenville SC • 12/20: Working on Tourism Sales Position and Job Description OBSERVATIONS/TRENDS Northstar/Cvent Meetings Industry PULSE Survey Planner/Supplier relationships have markedly improved as the year draws to a close. Planner/supplier relationships have markedly improved as the year draws to a close, according to the December 2023 results from the Northstar/Cvent Meetings Industry PULSE Survey. Business optimism has waned a bit, but budgets will increase for 2024 and the near -term pipeline for new business has remained strong. Among other highlights of this new research: Most planners expect meeting and event budgets to increase between 5 and 9 percent — somewhat lower than their previous estimates. Few believe Al will affect their jobs; 40 percent have used Al tools. DEI, sustainability and CSR are not among planners' top priorities. https://ik.imgkit.net/3vlgs5axxef/NMG/uploadedfiles/NMG-Cvent-PULSE-December-2O23.pdf also shows: New December data is here from the PULSE Report. Planner optimism is beginning to moderate, budgets are increasing (but not as much as previously hoped), yet the near -term pipeline for new business stays strong. A sneak peek into the latest insights: • 71% of planners are actively sourcing and booking new events in 2024 • 60% of planners look to cut costs without diminishing attendee experience • 49% of planners say lost relationships with hotels and venues impact planning Head into the new year with valuable planner insights — get your copy of the PULSE report today. https://www.northstarmeetingsgroup.com/News/Industry/Northstar-Cvent-Meetings-lndustry- PULSE- Survey?utm source=enewsletter&utm medium=email&utm cam paign=eltrmtgnews&oly enc id=15 27D7680090G9F 12 Packet Pg. 206 10.A.a UPCOMING STRATEGIC INITIATIVES Preparations for hosting the American Society of Association Executives' ASAE CEO Summit at Naples Grande Beach Resort January 11-14, 2024. Promoting our attendance at Florida Encounter 2024 in Miami in early February 2024. Working with Paradise Advertising on Linkedln and social media posts to increase appointments at the show. Working on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. Reaching out to our area hotel partners to reiterate the Threshold360 Meetings Capture opportunity available for the hotels to schedule a filming for their respective properties. We continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. LOOKING FORWARD • January 11, 2024 - ASAE CEO Summit sponsoring with Naples Grande Beach Resort • January 21-23, 2024 — Northstar Meetings' IPEC 2024 Independent Planners' Education Conference, Greenville, SC • January 31, 2024 — Pickleball Client Event in Chicago with Midwest Reps • February 4-6, 2024 — Florida Encounter 2024 Miami • March 26 & 27, 2024 — Destinations of FL Tallahassee Client Event and FSAE Women's Summit NEW: CVENT MEETING TRENDS (from Michelle) https://www.cvent.com/sites/d efa u It/fi les/fi les/2023- 09/EU HC Print Event%20Trends%20You%20Need%20to%20Know%20%2724 EBook%20v2 O.odf 13 Packet Pg. 207 10.A.a GROUP MEETING SALES REPORT Synergy -Connect Midwest Reps December 1-31, 2023 December 2022 December 2023 Number of Meeting Planner Contacts 150 400 Number of RFP leads sent 7 12 Number of Shows Attended 2 4 N r RFPs L 0 Q- a� Event Name Organization Contact State Event Date Total Room Nights E •L Big East Rising Leadership Team March 11-13, c Meeting Maritz Steve Lafferty NJ 2024 23 00 Meetings & ti ACH Food Companies 2024 Leadership Incentives Angela Meeting Worldwide Mingrone WI April 16-18, 2024 '70 Q z 2024 Nutrition Leadership Summit HelmsBriscoe Christine Cayko MN May 12-18, 2024 880 January 15-18, 0 January 2024 Bunzi Distribution Jenny Gupta MO 2024 170 U Nissan Escape to Adventure 2025 Maritz Travel Jeanette Cherry MO June 16-20, 2025 523 c� Houlihan Lokey BUS Offsite Maritz Select Lisa Bell FL/MO May 5-8, 2024 160 c m Florida Blue Cross 2025 Consumer E Marketing Sales Maritz Travel Amy Hoffman PA/MO May 17-23, 2025 511 z 0 0 r Q Partner Meeting 2025 ConferenceDirect Jeff Smigelski OH April 11-19, 2025 1821 February 1-8, NBAA Leadership Conference NHS Global Events Melvin Burns IL 2025 605 March 11-14, CHS DAC Meeting HelmsBriscoe Mary Medcraft MN 2024 36 February 20-22, Veradigm Q1 MDRX Board Meeting ConferenceDirect Sara Hendrick PA 2024 18 14 Packet Pg. 208 10.A.a PROSPECTING and OTHER ACTIVITIES • Contacted all incoming leads for updates and recommendations • Attended Destination Reps Quarterly Meeting and Client Holiday Party (40 Chicago Area Clients attendance) • Attended SITE BOD meeting and Sponsorship on boarding meeting. • Updated Chicago Client list for January Client Event. Sent eblast to 300pp on first mailing. • Attended MPI CAC Educational and Networking program (50 planners in attendance) • Attended SITE FL Holiday networking event (15 planners attended) • Prospected through Linkedln to 30 new contacts. LOOKING FORWARD w r L O • January 24, 2024 - SITE (Chicago)Annual Business Meeting • January 31, 2024 - Pickleball Client Event in Chicago • February 5, 2024 - American Hospital Association's Annual Supplier update • February 26 - 28, 2024 - SITE Global Conference • March 5, 2024 - GPS Destinations Chicago 2 •L • March 6, 2024 - GPS Destinations Milwaukee c • March 7, 2024 - GPS Destinations Minneapolis ti m N ca U) r Q 15 Packet Pg. 209 10.A.a Specialty Markets Michelle Pirre - Sales Assistant 12/1/2023-12/31/2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent & 0 25 Tour Ops Contacts Number of FAM's/Site Visits 1 0 Number of Meeting Planners 8 357 Consumers 0 0 Number of RFP's Sent 8 Leads Sent with 4 Leads Sent with $246,944.077 $155,021.61 EIC potential EIC Potential 315 total room nights Number of RFP's Definite 2 RFPs definite 1 lead turned definite with estimated with $43,666.16 EIC $39,464.57 EIC and 83 total room nights Meetings December 1, 2023 — Meeting with Brad Marx with Weddingsalon regarding registration for the 2024 Weddingsalon Event in NYC. The CVB will be attending this event immediately following the Travel & Adventure show in January 2024. December 4, 2023 — Meeting with the Magic of Lights Team to discuss promotional ideas. Organized introductions with local 501 ( c) (3) organizations that did some fundraisers with MOL. December 6, 2023- Worked in Collier County Special Needs loading Quarterly Updates into the Special Needs registry. December 13, 2023 — Site visit to new AC Hotel with Kimberly Barrett. Tour of hotel and new restaurant Limon. December 14, 2023- Meeting with Clerk's committee for Valentine's Day Group Wedding and Vow Renewal event. December 28, 2023- Meeting with Clerk's committee for Valentine's Day Group Wedding and Vow Renewal event. 16 Packet Pg. 210 10.A.a December 28, 2023 — Naples Pride Business Alliance Meeting at Marco Island Center for the Arts, meet and Greet with Celebrated artist ILOIS ILYAS ELIAS KIRKAN. 2023 Year End Review Naples, Marco Island, and The Everglades experienced a surge in the economic impact of Specialty Markets Requests for Proposals (RFPs) that the CVB received during 2023, building upon the positive trends observed in 2022. This report highlights the substantial growth in numbers and the factors contributing to the destination's enhanced appeal to meeting planners for Specialty Markets. In 2022, the CVB attracted 225 RFPs, forecasting an impressive possible economic impact of $123,025,676.56, with a total of 183,165 anticipated room nights. The success continued into 2023, where 199 RFPs were sent, projecting a possible economic impact of $122,452,453.69 and an increased total room night count of 185,701. This positive momentum reflects the sustained interest and confidence that event planners have in Naples, Marco Island, and The Everglades. One of the most noteworthy achievements in 2023 was the increase in awarded RFPs. In 2022, 29 RFPs were successfully secured, contributing an Economic Impact Contribution (EIC) of $8,932,993.46 and a total room night count of 15,872 in the destination. During 2023, and an impressive 54 RFPs were awarded, resulting in an EIC of $25,354,518.81, and a total room night count of 38,570. This substantial growth in awarded RFPs signifies a strengthened partnership between the destination and event planners, emphasizing the exceptional offerings of the region. Several factors have contributed to the flourishing economic impact and increased RFP awarded in 2023. Through market research, customized targeted marketing campaigns, increased collaborations with Industry partners and attendance at industry events and trade shows dedicated to Specialty Markets and Small Corporate Meetings, the destination's strategic marketing initiatives have effectively highlighted its unique attributes and offerings, attracting a higher number of RFPs. Upcoming Initiatives January 14, 2024, AC Wedding & Destination Travel Mega Show NYC Travel & Adventure Shows — January 27-28, 2024 Wedding Salon —January 29, 2024 Washington DC Travel & Adventure Shows — February 24-25, 2024 Small & Boutique Meetings —April 21-23, 2024 17 Packet Pg. 211 10.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power December 1-31, 2023 PERIOD AT A GLANCE December 2023 December 2022 / 2021 December 2023 Media Interactions 10 December 2022 — 77 December 2021 - 25 Journalists/Influencers Hosted 0 December 2022 —1 December 2021 - 3 Journalists/ Influencer Activity: • FAM Itinerary creation — Matt Meltzer, a journalist with Thrillist. As a result of his stay, Matt will produce a 1000-1500 word "Two Days Away" story. As part of this series, Thrillist shares itineraries to some of the best towns and small cities. It includes everything a reader needs to know to make the most of a weekend away. • FAM Itinerary creation - Karen Cicero, a freelance travel writer and contributors to Good Housekeeping (44,103,262 UVM; 2,065,352 print)., the PR department was able to set us passes with our partners at the Naples Botanical Garden and The Baker Museum as she contacted The Ritz - Carlton, Tiburon for accommodations and meals. • FAM itinerary creation —Allie Conti, journalist with Thrillist brought to the CVB through VISIT FLORIDA for a Everglades FAM January 17-20, 2024 • Influencer vetting - Brad + Tasha, @FoodRoama, content creators from South Florida who won a trip to the destination from the Florida OutCoast Convention that the CVB attended. The CVB provided ideas for things to do and places to eat for their visit January 14-16cn • Image Request - Stacy Tillilie, journalist with AAA Traveler, AAA Club Alliance's award -winning travel magazine with a circulation of 170,000 households in 13 states and DC for FAM in December. • Image Request - Lisa Simundson, writer for Visit Florida Official Meeting Planner Guide requested images for the guide • Image Request — Tim Aten, senior editor and columnist for Gulfshore Business magazine requested images for Instagram post • Image Request— Kayla Byrd, marketing assistant for Flamingo Magazine requested images for a piece they are running called "Small Towns in Florida". • Image Request — Martin Albertus, a graphic designer with The Naples Press requested images for the front page of arts & leisure section on local shopping. in Packet Pg. 212 10.A.a • Image Request - Stephen Shafii, Digital Marketing Manager, Sports Facilities Company requested images to link the corporate website to the paradisecoast.com website. • Information Request — Lisa Simundson, writer for Visit Florida Official Meeting Planner Guide, appearing in PREVUE magazine. Lisa was looking for What's New in hotels, restaurants and attractions for meeting planners. Interim Director Transition Activities: • Continued interim executive director transition initiatives. • Researched Call Center renewal options. • Hosted weekly Big Rocks meeting with tourism staff and domestic and international travel, advertising and public relations agencies. • Reviewed / approved TDC agenda items. • Reviewed and approved Spirit Promotions Pickleball extended agreement for 2025 — 2030. • Finalized STR / CoStar agreement. • Reviewed CHUBB Classic and First Tee creative and campaign elements. • Reviewed Hispanic Survey questions from Downs & St. Germain. • Continued review and approvals for 2024 Visitor Guide. • Reviewed and revised Weddings social media campaign creative and copy points. • Reviewed and updated Tourism Department Organizational Chart. • Approval and revisions to Always On ad campaign: 1461, 1658, 1453,1584, 1663, 1523, 1678, 1732, 1526. • Reviewed process and information for Fulfillment Center Agreement / RFP. PR & Communications Activity: • Planned and executed radio interview for RM World Travel with Robert & Mary Carey -53 affiliate stations nationwide. • Reviewed campaign inclusions for Grant Thornton Invitational Golf Tournament including Media Center signage. • Reviewed Stone Crab content for video series. • Initiated Event Calendar project to be updated monthly. • Attended Press Club of SWFL monthly meeting. • Drafted article for myCollier County monthly newsletter. • Drafted and distributed "What's New for 2024" press release • Reviewed Website build -out template and brand integration. • Researched data related to Naples Press article on economic impact of corporate meetings. Regional and International PR Initiatives: • Confirmed OMMAC's (our UK representative) participation in Visit USA UK Meet the Media event —January 15. Website Listings, Events and Deals 19 Packet Pg. 213 10.A.a • Created, updated, or deleted 100 event listings for the website. The events page stayed as the top -most viewed page for December with 29,090 views. The Major Events page has hit the top 10 most viewed pages for December and was the eighth most viewed page with 3358 views. • Created 5 deals on www.ParadiseCoast.com. In December our deals page views was up 25% from the previous year with 1843 views. • In December we updated or deleted 10 business listings on the website. Administration & Writings • Edited CoastLines monthly partner newsletter for distribution. • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO call. • Prepared December TDC PR Report. • Completed Collier County training programs News & Press Releases: • Paradise Uncovered: What's New This Season along Florida's Paradise Coast • FBU Heads to Naples, FL for Championship Week • Artis—Naples, The Baker Museum Announces George Gershwin and Modern Art; A Rhapsody in Rhia Fvhihitinn • 7 Best Winter Birding Trails Around The South • Changed but Still the Same: Revisiting Naples • The Ritz -Carlton Debuts Its Biggest Club Lounge Yet In Naples, Florida • RM World Travel Radio Interview "Destination Spotlight": httDS://tunein.com/radio/RMWorldTravel-Connection-s222107 20 Packet Pg. 214 10.A.a the aloston Otobe 21 r Q Packet Pg. 215 10.A.a TRAVEI Alligators and crabs in paradise By Diane Bair and Pamela Wright Giobe Correspondent, Updated December 28, 2023.10-DD am_ 7hesun3ets are sublime on the beaches of Marco Island, part of florid a'E Paradise Coast_ PAMELA WRIGH—f GLOBE CORRESPONDENT "An average, full day's work M11 bring in about t66 pounds of Claws," says Hoitiie Grimm. We were standing in the warehouse and market of Grimm's Stone Crab in Everglades City, Fla., the self-proclaimed "Stone Crab Capital of the World." The Grimm family: has been fishing the waters here for more than three generations; today:, they- work with three crabbing boats, hauling 65o biodegradable traps a dad- on short lines. 22 Packet Pg. 216 10.A.a "One boat's my sans, one's my brother's, and one's my friend's," Grimm said. Seems like everyone in this end -of -the -highway, throwback tos�n, with a population of about 350, knov,s someone who's a stone crabber. There are about 15 boats operating out of Everglades City, crabbing the warm waters that stretch south to the boundaries of Everglades national Park. And while crabbing boats operate all along Florida's West Coast into the Panhandle, Grimm maintains that Everglades City stone crabs are th€ best. "Ours are meatier and sweeter." he said with conviction. "Crabs like our wa=erxv.aters." In Florida, stone crabs, a coveted and craved delicacy-, are harvested from Oct. 15 through May t. And here's the cool part: They aren't 1€illed, at least intentionally-, in the process. If a crab clan- meets legal size requirements, a crab fisher snaps it off and tosses the crab back into the water. Stone crabs can sun-ive lasing their claws and can regenerate new ones. "In perfect conditions; crabs can regenerate claws in 12 to iS months;" Grimm said. Once harvested, claws are immediately- cooked in bailing water; an the boat or dockside. This prevents the meat from sticking to the inside of the shell. An average. full day's work wil I bring in about 166 pounds of claws at Grimm's Stone Crab inEverglades City_ Fla. PAMELA WRIGHTIG LOBE CORRESPON DENT 23 Packet Pg. 217 10.A.a We leave Grimm and his wife. Kathleen. to the days weigring and sorting, but not before he talks a bit about his town. Did we mention that HaN�ie Grimm is also the mayor of Everglades Cite "V4Te don't want condos here,' he said. "You can go east or west for that. We want to offer that quaint village experience." Set on the Barron River, the historic town. once home to the Calusa Indians and later a frontier outpost for yachtsmen and fishermen, is surrounded by the: 729,000-acre Sig Cypress National Preserve and the vast 1.5 million -acre Everglades -National Park. -We're protected all around;" says Grimm. "The town never grew, but the national park and preserve grew around us." Honky-tonk, old school, rustic; and authentic are some of the words that came to mind as we dra;=e around tcmm. There were crab traps stacied in backyards, and boats, ropes; nets, and poles along the river, and a handful of souvenir shops and seafood shacks. The tiny- Museum of the Everglades was closed, but we popped into the Everglades Fishing Company, a popular general store filled with outdoor clothing and gear, souvenirs, sandwiches, bait, and staff and customers sharing fishing tips and stories. We also visited the famous Everglades Rod and Gun Club. Barron Gift Collier, a wealthy entrepreneur and at one time the largest lando)AMer in Florida, purchased the Rod & Gun in 1922 and turned it into a well-known private sports club attracting the rich and famous, dignitaries, and US presidents. It still operates as a hotel and restaurant, filled Mth original woodwork and memorabilia, and walls of taxidermy heads and bodies of fish and animals. 24 Packet Pg. 218 10.A.a Everglades FEslting Company Is a populargenerai stare In Everglades Glty, felled with outdoor clothing. gear, and souvenirs. PAMELAWRIGHT/GLOBE CORRESPONDENT Though an interesting option (and we found the town quite charming in its old- fashioned, down-home way), that's not where we stayed. Everglades City is part of Florida's Paradise Coast, including Naples, Nlarco Island, and the Everglades. �Ve stayed at the posh J.W . Marriott Marco Island Beach Resort, a sprawling luxury resort facing 3 miles of beach, �6th pools, 12 restaurants, bars, two golf courses, and a fitness center and spa. Rooms are modern, clean, and crisp, decked in soft white and beige hues, some �� ith private balconies. It was a cushy base for exploring the area, located about 30 minutes from Naples and 30 minutes from Everglades City. That evening, we enjoyed a memoraile meal at Ario restaurant, sharing tuna tartare ,Mth green papaya and salmon roe, a platter of impossibly fresh jumbo stone crabs, mushroom .rigatoni, and a 35-day dn- aged cowgirl ribeye. 25 Packet Pg. 219 10.A.a Well, hellathere! You're likely to see alligators on a kayak tour through mangrove forests with Everglades Area Tours. PAMEiA WRIGHT/GLOBE CORRESPONDENT ;Gators galore. The next morning; we met Chris Thorn, a master naturalist and guide �th Everglades Area Tours, for a kayak tour in the Everglades mangrove forests. We paddled a narrow, misty tidal creek through a dense canopy of mangroves. It was an eerie, primordial -like world, a wet, dense forest filled with orchids, masses, and bromeliads and gorgeous tangles of mangrove branches and roots. We save herons and egrets, and lots of birds we didn't recognize, and resting alligators, sometimes too close for our comfort. `N o worries," Thorn assured us. "We'll keep a respectful distance, and they're not going to go after a kayak that's bigger than they are." (We'd just seen a video of an alligator attacking a fishing boat!) But Thorn was knowledgeable, quiet; and respectful, and kept himself between the gators and us. A thrilling point in this three-hour trip was seeing a mama `gator and her babies resting on the banks of the river. 26 Packet Pg. 220 10.A.a In the afternoon, we ,risited the lush and beautiful 13,450-acre Audubon Corkscrew Swamp Sanctuary, walking the extensive boards alks through grass and cypress swamps and the largest remaining, virgin bald cypress forest in the world [approximately- 700 acres]. It's a natural zoo, filled with birds and fish and reptiles. W.e saw red belly turtles, nesting aniingas, black -headed herons, white ibis, and alligators! Dinner that night was at the lively Deep Lagoon Seafood and Oyster House on Marco Island, kith an encyclopedic menu, including rase bar offerings and lots of fresh seafood entrees. We opted for the platter of fresh stone crabs; of course. The Rod &;gun. opened in D223s a pritetesports dub,apera[es as hotel and restaurant hlled mth onlonal womWor'k and mamorabilis and walls of taxidermy heads and bodies offish and animEls_ PAMEtA. WRIGLIGIl]BE CORRESPGNDENT 27 Packet Pg. 221 10.A.a How the other half lives If we were to pick a Florida destination that's the exact opposite of Everglades City-, Naples would be a contender. This wealthy enclave is filled with upscale restaurants, posh boutiques, and oversize mansions. It's also home to the beautiful 170-acre Maples Botanical Garden, a lush oasis with themed gardens featuring plants from around the world. The orchid, water, and A.Sian gardens i ere particularly stunning. We joined a guided tour of the garden and had lunch at the Fogg Cafe on an outdoor terrace, surrounded by trees, flowers, and sculptures. No stone crabs this time, but the fish tacos and sweet potato tostados were fresh and delicious. "Ke rarely pass up a chance to get on the water, especially when the sun is out. W.e boarded a motorboat cruise of Naples Bay and Gordon Pass with Pure Florida. We cruised past opulent private homes lining Naples Bay, as dolphins followed our wake and osprey flew overhead. The tour included a stop on Keewaydin Island, where ive walked the beach and collected shells. We'd seen both sides of Florida's Paradise Coast, from the nature -rich Everglades to the wealthy Naples — s�7th Marco Island in behveen. No matter how you define paradise, you may find a piece of it ]•ere. For more information, visit 4tWW.naradisecoast.com. 28 Packet Pg. 222 10.A.a December 7, Between its Gulf shores and Atlantic coastlines, the best beaches in Florida have no shortage of powder -fine sand, national and state beach parks, marine biodiversity and scenes that are both cocktail- and kid -friendly. From the siren song of South Beach and the unexpected sut f town of New Smyrna to the natural ivonders of Dry Tomigas National Park and Archie Carr National Wildlife Refuge, here are our picks for the best beaches in Florida —from the Panhandle to the Keys, each Gvith its own distinct personality. Prepare to throw down a towel, soak up the sun in South Florida, and explore the excitement surrounding moth land and sea. Marco Island Beach The western perimeter of Marco Island is marked by stunning, wide white -sand beaches idyllic for ambles and shelling. At low tide, wade out to sandbars to collect sand dollars and other sea treasures. Toward the north of this barrier island, Tigertail Beach Park is popular for its tidal lagoon, where paddleboarders can take advantage of the ultra -calm Craters. Further south, the beaches are busy with families vacationing at beachfront properties like Hilton Marco Island Beach Resort and Spa and J« Marriott Marco Island Beach Resort (which also has an adults -only resort within a resort. Paradise by Sirene, for those who want to leave the kids behind.) Along the beach look forward to seabird activity aplenry, as Marco Island is a preferred nesting ground for least terns and black skimmers. 29 Packet Pg. 223 10.A.a 7%e A -List of Traver 00 LUXURY TRAVEL MAGAZINE Destination Wedding Locations Around The World December 7. 2033 Destination weddings are now more popular than ever, and the trend of saying "I do" away from home shows no signs of slowing down. The destination wedding industry brought in $7 million more in 2023 than it did in 2022, growing from $21 billion to $28 billion, with the industry forecasted to be worth more than $78 billion by 2027, according to the 2023 Destination Wedding Global Market Report. Amidst the customary spike in marriage proposals during the holiday season, and with February designated as "National Weddings Month," here's a curated list of remarkable destination wedding locations in the U.S. and beyond. Destination: Florida's Paradise Coast - Naples, Marco Island, Everglades Florida's Paradise Coast, spanning the enchanting locales of Naples, Marco Island, and the Everglades, stands as the ultimate destination for an ethereal wedding experience. Picture a romantic celebration 30 Packet Pg. 224 10.A.a amid sun -kissed beaches and lush tropical landscapes, where unparalleled natural beauty serves as the canvas for love. Along the pristine shores of Naples and Marco Island, luxurious resorts such as The Ritz -Carlton Golf Resort and LaPlaya Beach & Golf Resort offer a seamless fusion of opulence and charm. The Ritz -Carlton Golf Resort, Naples, renowned for its luxurious ambiance, presents elegant indoor and outdoor spaces, including a beautiful lawn and a Mediterranean -style terrace. Meanwhile, LaPlaya, with its stunning beachfront location, provides a picturesque setting featuring various event spaces, from beachside venues to elegant ballrooms. For couples with a penchant for nature, the Naples Botanical Garden unfolds as a vibrant haven, offering lush gardens and customizable outdoor spaces. Imagine exchanging vows amidst the curated natural beauty, a touch of untamed wilderness from the nearby Everglades adding a unique and unforgettable flair. As the sun sets against swaying palm trees, couples can revel in a celebration infused with the vibrant energy of Florida's culture. With its perfect blend of sophistication and nature's wonders, Florida's Paradise Coast promises an unparalleled and distinctive wedding celebration for couples seeking magic and memories. 31 Packet Pg. 225 10.A.a DECEMBER 2023 DIGITAL & SOCIAL MEDIA REPORT — BUZZY FORD NOVEMBER 2023 2023 2022 Linkedln Linkedln Post Sent: 5 Linkedln Post Sent: 3 Engagements: 368 Engagements: 73 Followers Gained: 18 Followers Gained: 17 Impressions: 1,773 Impressions: 795 Facebook Accounts (3) Facebook Posts Sent: 32 Facebook Posts Sent: 29 Engagements: 34,128 Engagements: 17,627 Link Clicks: 15,746 Link Clicks: 2,689 New Fans: 245 New Fans: 11 Impressions: 1,444,311 Impressions: 1,270,899 Instagram Accounts (2) Instagram Media Sent: 25 Instagram Media Sent: 19 Engagements: 1,187 Engagements: 1,576 Followers Gained: 136 Followers Gained: 80 Instagram Impressions: 2,379,152 Instagram Impressions: 254,392 CrowdRiff 7.7k interactions and 33k views 7.3k interactions and 21k views ThresHold360 Engagement: 41.18% Data not available Google Views: 487,020 Clicks: 1,040 Notable Tasks • Film Permitting (King Size / Full Beauty photo shoot) • Continuity of Operations Plan Update • Holiday Social Media Content Capturing • Threshold 360 Project • Generate TDC Monthly Meeting Agenda • Film Florida Membership Renewal • Update of Collier County Tourism website page • Write monthly Coastlines article • Update partner listings • Update various website articles • Facebook Live: 51" Ave South, Third Street South, Mercato, Collier Fairgrounds Magic of Lights. • Generate TDC Monthly Meeting Agenda • Creation of Instagram Reels • Update the "In the News" section, highlighting various destination coverage. • Update website media center with various PR & publication initiatives • Assist CVB Staff with applications & IT support • Social Media Monitoring / Content Meeting 32 N r L 0 a a� E •L 0 00 ti W N J Q Z 0 a a� U H c� Cn c m E z U 0 r Q Packet Pg. 226 10.A.a TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero — Global Sales Manager December 1 - 31, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 707 35 Number of FAM's/Site Visits 0 1 SALES ACTIVITIES In April 2023, 1 had a meeting with Shelly Hartfield and Eric Dussault from American Cruise Lines to discuss potential attractions for a stop in Naples or Marco Island for their upcoming cruises. They expressed interest in experiences beyond the typical attractions. I presented several options in Naples and Marco Island for consideration. I am pleased to announce that the ship "American Glory" began its service in December. The cruise route spans from St. Pete to Key West, making stops in Punta Gorda and Marco Island. The ship accommodates approximately 100 passengers who have the opportunity to explore the destination for about 8 hours during their visit. This presents a fantastic chance to showcase our destination to these affluent guests, potentially encouraging them to return for a more extended stay. In 2024, there are scheduled to be 21 stops on Marco Island, further solidifying the impact of this opportunity. =MERICAN Cr '- • Ships • WhyA-- • Y—Trip [all Vs n404664518 eruiseo—i— ttltyerery Ships Deck Plans Day 2 - Marco Island, FL I@ew�h,oa e.�loP�4, la.s�t of t� rea maw„:a�a hpaaf axtya at.ac �� trout rlorla;a Pa .�a :a eaa:r. r>re islaM I:Iwmeio:ann;nanea¢I� ana w¢rta.ala::edr as oeaarhw wrxsamar�rea Paraolserotr:e wharenm tM1e oartloars. Arieraaeyat aerent�re,a�nexrweet the ebegenrwazerirant restaurantsor cervuiMarrzy bouilQuezana 6eslgrtreuzle[ihelore M1eaElr�Exkra[M1e filp Excursions&Entertainment slate Hamr 22IfiLi"PL= Evaaelades National Park Slurk Vallw Tram PrlYate �ehln¢ Charter P.a.e.,wy � I�aapay x 33 Packet Pg. 227 10.A.a TW FOLO webinar - Travel Trends for 2024 December 14, 2023 • 2023 set a record for travel advisors and expectations are high for an even better 2024. • The trend of travel advisors focusing on luxury experiences continues to grow due to its lucrative nature, ranking second only to family travel. • Travel normalization is expected, with the return of seasonality such as summer travel and family trips. Previously, people were traveling consistently throughout the year. • International travel remains a top priority for Americans, driven by a desire to explore new destinations. • Sustainable travel and over tourism are hot topics still. • Political unrest will be a factor for travel in 2024. • 2024 is an election year which according to a Virtuoso study, historically impacts travel. Meetings/Activities December 1— 31: Daily coordination of our German and UK/Ireland offices as it relates to approvals, Purchase Orders, Exemptions, tradeshows, budgets, advertising, and promotions, editing copy/proof reading. December 4 — Magic of Lights brainstorm meeting December 6 — Call with Miles Partnership re: Website Scope of Work December 12—TravPro Paradise planning call December 13 — Site visit of the New AC Hotel Naples 51h Avenue December 14 — 10-year anniversary awards breakfast December 18 — Zoom meeting with Ashley and Wendy re: Huddle and Encounter December 19 — Monthly zoom meeting with German office December 20 — Monthly zoom meeting with UK/Ireland office 34 Packet Pg. 228 10.A.a Travel Agent Academy — Florida's Paradise Coast Specialist update December 1— 31, 2023 Enrollments: All -Time Enrollments:YTD Enrollments: Selected Date Range 1.01K - 13 COUNT COUNT COUNT Graduates Unit 1: All Time 580 UNIT 1 COMPLETED Graduates Unit 1: YTD 0 UNIT 1 COMPLETED Upcoming Strategic Initiatives: January 19 — 21— AAA Pittsburgh Travel Showcase January 31 — Feb 2 — Der Tour and German Rep site visit Graduates Unit 1: Selected Date Range 6 UNIT 1 COMPLETED Enrollments: Last 7 Days 4 COUNT Graduates Unit 1: last 7 Days 3 U NIT 1 COMPLETED N L 0 a LL M E MA �L 0 0 Go ti co N J Q Z to O N U H �a c d E z v W a 35 Packet Pg. 229 10.A.a UK & IRELAND ACTIVITIES - 1-31 DECEMBER, 2023 Strategic Highlights DECEMBER • Barrhead Travel, Travel Agent Training Event & meetings Glasgow, Scotland 29 Nov -1 Dec 2023 OMMAC on behalf of Florida's Paradise Coast were able to negotiate and facilitate with a unique opportunity to participate with this leading UK tour operator and retail travel agency at short notice. Florida's Paradise Coast were the only Florida destination to attend together with other California destinations —giving us a'Stand out' position during the event. Over 35 agents attended during the day and were actively engaged with our presentation. Many of the agents had been to Florida but none of them had been to Florida's Paradise Coast. We are following up with Barrhead to have an incentive during the peak booking period of Jan/Feb'24. We held additional meetings in Glasgow with other agents to educate and inspire on the destinations offerings and generate increased visitation. JANUARY • Visit USA Meet the Media, London, January 16, 2024 Preparations for meeting leading national consumer and trade media from across the UK. Participating with other areas of USA and Florida, re-engaging and pitching stories for upcoming coverage on Florida's Paradise Coast. A highlight will be very much focused on the new properties, expansion of the sports complex, expansion of the Arts and other offerings within the destination. UK & Ireland Market Update The UK economy performed better than anticipated in 2023 and a surprise fall in inflation in November has raised hopes that the Bank of England may cut interest rates sooner than previously expected. It was announced on 20 December that inflation fell from 4.6% to 3.9% in November 2023, which is the lowest it has been for more than two years. It's also significantly below the predicted 4.3%, meaning that inflation is officially the lowest it has been since October 2021. Marketing, Sales and Promotional Activity Trade Overview As we head into the final month of the year, consumers' prioritisation of travel shows no sign of waning. In fact, non -essential spending hit its highest level since the spring last month with consumers continuing to defy cost of living pressures and divert spend towards travel, according to new monthly figures from Barclays. 36 Packet Pg. 230 10.A.a Year -on -year spending with travel agents increased by 9.2% in November, while total travel agent transactions grew by 14.7% year -on -year, up by 2.4% compared with October 2023. Spending with airlines, meanwhile, went up by 14% year -on -year in November, with total transactions rising by nearly a quarter (23.4%) compared with the same month last year. The boss of Advantage Travel Partnership says strong outbound travel booking levels for the Christmas period indicate that growth will "continue into the new year". Bookings departing between 18 and 28 December are up 44% year -on -year and since the start of October nearly a third (30%) of all bookings made have been for travel during Christmas. Tui predicts holiday price increases will calm next summer following significant hikes this year, but not slow down altogether. In May, Tui said 2023 summer prices were 25% higher than in 2019, which helped its UK operation achieve a financial turnaround. Looking ahead, Tui Group chief executive Sebastian Ebel predicted increases of between 3% and 4.5% next summer. TOUR OPERATOR NEWS Kuoni is returning to TV for the first time in four years with an advert designed to broaden its appeal to customer types who don't usually book the brand. The campaign, which launches on Boxing Day, will run across streaming services, radio, Spotify, YouTube, press, direct mail and online and will target five customer types. It is hoped that the campaign will attract customers who aren't just looking to book Kuoni's special occasion and Indian Ocean products. Travel Counsellors is to create its first climate action plan following a partnership with sustainable tourism charity the Travel Foundation. The company has also called on homeworkers to become sustainability champions by submitting their idea for a sustainable travel itinerary or by helping reduce their carbon footprint. Announced at Travel Counsellors' conference in November, the partnership with the Travel Foundation comes as homeworkers and their clients are increasingly becoming more concerned about the environmental impact of travelling. According to data recently published by Travel Counsellors, 56% of people believe travel companies should offer more sustainable options while 41%of respondents say they are willing to spend more on a sustainable holiday. AIRLINE NEWS Virgin Atlantic is to increase frequencies from Heathrow to New York JFK and Boston next summer. The carrier will offer a seventh daily flight between Heathrow and New York, with joint venture partner Delta offering another two plus its Gatwick service. The additions mean an 11% capacity increase on the London - New York route. Virgin will also operate a second daily flight to Boston, complementing Delta's daily service. The additions follow the delivery of new Airbus A330-900 and A350-1000 aircraft, increasing the number of Upper and Premium seats by 23% on these routes. 37 Packet Pg. 231 10.A.a British Airways has confirmed it will restore scheduled services from Stansted next year for the first time since the pandemic. Weekend flights to Florence, Ibiza and Nice will commence on 18 May from the Essex airport. Fares are from £41 each way to Florence, £36 to Ibiza and £43 to Nice, and are now on sale. Events UPCOMING EVENTS 2023 DATE EVENT LOCATION January 2024 Visit USA Meet the media London January/ February Co-op marketing activity UK & Ireland February 2024 Media interviews & coverage focus UK & Ireland February 2024 Visit USA committee steering group meeting UK Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below include highlights: Barrhead Travel training and marketing activity As mentioned within the strategic highlights above we participated with this leading UK tour operator and retail travel agency. We received premium positioning as the only Florida destination to attend, we were with other California destinations — highlighting USA. Over 35 agents attended during the day, and they were all proactively engaged with our presentation. Many of the agents had been to Florida but none of them had been to Florida Paradise Coast, we were able to distribute logoed back packs and bags which were very welcome — see images below. We will follow up with Barrhead to have an incentive during the peak booking period of Jan/Feb'24. Below: Oonagh presenting to the Barrhead Travel Agents 38 Packet Pg. 232 10.A.a Various other opportunities: We are pro -actively seeking and reviewing new opportunities which will activate into this coming year — to achieve prominence and position Florida's Paradise Coast front of mind with both trade and consumer. We are in discussion with all major suppliers and will activate on the targeted proposals that will drive additional room nights into the destination. WTM with Visit Florida: Following up from this very productive WTM trade & media event. Over 28 individual meetings produced very positive opportunities which we will be reviewing over the coming months. North America Travel Services: Held very positive meeting with this leading USA specialist tour operator who are keen to increase bookings and visitation to Florida's Paradise Coast. On going follow up and aim for proactive activity in January/February. Virgin Atlantic Holidays Meeting to discuss our additional offerings and how best to introduce them and have them featured within their programs. Kraft Media — Orlando Video featuring Florida's Paradise Coast: Following up on earlier meeting to reviewing activity for this coming year and proceed. Trade and Media Tool Kit for Use: Ongoing updating and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'ONLY Paradise will Do' key messaging. Co-op Marketing and Paradise Advertising We are working with Paradise to reviewing and confirm activity for this coming year. Updates: Industry updates included within our CVB weekly zoom meeting for planning and reference — all noted above under market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. Public Relations and Communications Activity TRENDS WINTER GETAWAYS With the winter season well underway, ski trips and winter breaks continue to dominate headlines. The 39 Packet Pg. 233 10.A.a Daily Telegraph encouraged 'shaking up your ski season' and staying somewhere new and perhaps lesser known. The publication also explored '10 of the world's best winter thrills' across the globe. The Guardian dove into where to head to the slopes in Europe, which are also accessible by train. Getaways for the festive season remain a focus for media, with The Daily Express reporting 'five million Britons [are] determined to escape the cost -of -living gloom at home' and are 'treating themselves to the gift of spending Christmas abroad'. The Times featured short -haul festive breaks in its '25 great Alpine hideaways' roundup, and The Independent followed suit with its roundup on 'best Christmas markets in Europe and where to stay.' TRAIN TRAVEL December saw a focus on accessible travel with The Sunday Express and The Daily Mirror publishing 'Holiday planning just got a little easier', detailing how TUI has partnered with accessibility specialist AccessAbleUK and 'access all, for travellers with disabilities', respectively. WINTER SUN Winter sun getaways have been a key focus with The Times sharing'26 cool stays in the Caribbean' for a far-flung adventure, and the I Paper sharing a selection of short -haul destinations for a 'winter sun getaway with hand luggage only'. NEW YEAR COUNTDOWN With the countdown to New Year's Eve, headlines for 2024 travels have been prominent. The i Paper explored 'New Year Escapes' from short -haul to a range of long -haul destinations. The Daily Express published the top deals 'for a festive getaway'. The national newspaper also showcased that it 'is the most wonderful time of the year to head off on an adventure in Nepal'. Other Notable Trends • Budget travel • Cruise holidays MEDIA UPDATES Nationals: • Financial Times: The Financial Times introduces its new FT Digital Edition App across iOS and Android devices for essential news. • Independent: In January, The Independent will be launching its new'Living Well' newsletter. The weekly guide will share wellness advice, uplifting features and insightful interviews. • MailOnline: MailOnline looks set to adopt a partial 'freemium' paywall in 2024. The new model would only apply to MailOnline users in the UK and is likely to be implemented in January. • MailOnline: Lydia Swinscoe has been appointed Deputy Travel Editor at MailOnline, having previously been Digital Lifestyle News Editor at Future. • The Times: Sidonie Wilson has been promoted to Commissioning Editor at The Times Weekend, having previously been an Editorial Assistant at the newspaper. EX Packet Pg. 234 10.A.a Travel & Lifestyle Media: • Active Traveller: Active Traveller has taken over the reins at two large and established 'active' websites in the UK — Mpora, focusing on adventure, and Outdoors Magic, which covers hiking, trail -running and multi -day trips. • Another Man: Ellie Grace Cumming has been appointed Editor -in -Chief, and Ted Stansfield appointed as Editorial Director at Another Man, which is relaunching in April 2024. • OK! Magazine: Lesley Jones is now overseeing travel content at OKI Magazine, after previously holding the role as freelance writer and editor at Reach PLC. • TTG Media: TTG Media is now a B-Corp. It is now counted among businesses that are leading a global movement for an inclusive, equitable and regenerative economy. • Wanderlust Magazine: Jacqui Agate has been appointed as part-time North America Travel Editor at Wanderlust. In December, the team proactively drafted and distributed two (2) dedicated pitches to the following on behalf of Florida's Paradise Coast: • Holidays under the Christmas tree: Travel experiences to gift the family • Reasons to travel to Florida's Paradise Coast in February TravMedia requests (3): • BA High Life: 2024 news • Good Housekeeping: New Year, New You • Irish Examiner: New hotel openings PR Coverage: DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 01.12.23 TravelMole Online Graham McKenzie The best beach experiences on 226,070 $5 754 ' Florida's Paradise Coast 01.12.23 TravelMole Newsletter Graham McKenzie The best beach experiences on Florida's Paradise Coast 50,000 $1,273 03.12.23 Viestra Magazine Online Alexandra Holman Top wild encounters in Florida's Paradise Coast 18,900 $481 12.18.23 NI Travel Online Kirsty Johnston Twenty-four reasons to travel in 220,940 $5,624 News 2024 TOTAL (4) 515,910 $13,132 41 Q Packet Pg. 235 10.A.a Coverage Highlights travelmole f ....� a s o • _4 E: aw_ 1 vas :- uu- 1 YJ9 Media Meetings (6) Home - News The best beach experiences on Florida's Paradise Coast Sunday, 01 Dec, 2023 Escape the winter chill on more than 30 miles of pristine, soft white sandy Florida beaches. Florida's - -. - - - - Naples, Marco island and the Everglades - is the ultimatewi€der destination for a laid-back beach vibe. With top end luxury resorts and secluded stretches of coastlineto explore, here are five of the best beach experiences in Florida's Paradise Coast. The team met with six media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • Abi Butcher, Freelance • Alex Hunter, Content Creator, Attache • Claudia Rowan, Commissioning Editor, The Times • Fay Doyle, Content Creator, This Expansive Adventure • Jacqueline Greichen, Partnerships, BBC Global News • Jacqui Agate, Freelance and North America Travel Editor, Wanderlust Magazine Social Media Activity CAMPAIGNS Experience Abu Dhabi launches 'Find Your Pace' campaign The global campaign aims to inspire curiosity "for every type of traveller" and follows four characters as they explore Abu Dhabi forthe first time. Destinations featured include the Al Ain Oasis, Louvre Abu Dhabi, Sheikh Zayed Grand Mosque and the Al Wathba Fossil Dunes. The campaign hero video is live on all social media platforms. [Source] 42 Packet Pg. 236 10.A.a TUI adds WhatsApp to its suite of digital promotional tools The move takes advantage of WhatsApp 'Channels', a one-way broadcast tool introduced by the platform earlier this year which allows businesses, organisations and individuals to share text, photos, videos and polls. Channel followers can't reply but can react with an emoji. According to owner Meta, approximately 30 million people use WhatsApp in the UK. TUI reported that its channel content will include "travel inspiration, authentic stories from TUI colleagues, entertainment & quiz formats as well as news on sustainability topics." [Source] Instagram unveils new Stories engagement tool The 'Add Yours' feature will enable users to create bespoke Stories templates using existing Instagram tools such as text, GIFs and gallery images. The template/s can then be posted to one's own Story and will appear on screen with an 'Add Yours' prompt, inviting viewers to share their own take on the topic. This could prove to be an interesting new tool for DMOs to grow Instagram follower engagement; a bespoke template could be created for a campaign, for example, and could feature a dedicated hashtag and logo, inviting followers to post content to their stories using that template. [Source] Threads introduces dedicated URL to enable the tracking of referral traffic from the platform The Threads -specific URL, I.threads.net, will enable social media managers and web admins to track web referral traffic from posts on Threads. This will provide useful insights into how to build the most effective Threads strategy for their organisational priorities. [Source] Social Media Highlights - Facebook Number of posts: 13 Impressions: 6.6k 43 Packet Pg. 237 10.A.a Paradise Loast UK & Ireland ®Paradise Coast UN &Ireland ... ❑ecember 12at 6-13 PM O Pecember 18 a18�11 PM - 0 We're known as Golfer's Paradise' and with good reason, thanks to our 90 golf courses and You never know whatiriends your make in Florida's Paradise Coast r year-round incredible weather tilill f. { -: Naples 20o at Garibhean Gardens Find out more ,; https:fJbit.lyf 35YlcP1 0 IGlkltulbed #Florida#naples#iloridalife#southflorido#noplesflorida#flnridattving#floridaphotographer #.-See more Paradise Coast UK & Ireland ' d K1 We're incredibly proud of our pristine beaches V..,W.'. also equally proud of our unspoiled ®Paratlise c�:an UK a li — t natural environment, which is a haven for adventure -seekers V. Find out more _: Make family memeriee,.aw aa.nen et a time V i1[tps:ff6lt.ly12 WCyA.H Aara¢alin the man hikrahn toe the Gull M Meaicp :: cM kput Ml g's ota of yet gwrys nlrn/ )10 Big Cypress National Preserve you need takrov hna hrtrs:)/birly)40Me•3flw me: IGfl..'r orris r: Naple .each Wamr.—I. #fl rida #nal 9floridalife#southflorida4napiesflorida Mloridaliving wiloridaphotographer ''#m -plc: mlor,d.I,. gWIl dnphmograpnar m,aradicerr,acr xPar��se�oa5r 44 Packet Pg. 238 10.A.a DIAMONDE MONTHLY SALES & MARKETING ACTIVITIES DACH & BENELUx MARKETS DECEMBER 2023 Review December • Launch of our B2C/B2B luxury campaign with Visit Florida, Feinreisen and Luxusinsider • Personal sales call day in Frankfurt at the headquarters of DER Touristik on Dec 12 Forecast January • Attendance with brochure distribution at leading Durch 132C travel show Vakantiebuers (Jan 11- 14) and at two German 132C travel shows in Magdeburg (Jan 5-7) and Dresden (Jan 26-28) • Escort of the individual site inspection of our leading tour operator partner DER Touristik from Jan 30-Feb 2 SUMMARY OF ACHIEVEMENTS o • Confirmed our participation with brochure distribution at 132C travel shows in Magdeburg ("Tourisma & Caravaning" January 05 — 07) and Dresden ("Reisemesse", January 26 — 28) and confirmation of inhouse training for Fairflight sales staff on March 18 • Confirmation of our participation at luxury networking events "UNIQUE Moments 2024" on Frankfurt and Munich on June 27 and July 4 • Lauch of our B2C/B2B luxury campaign with Visit Florida, Feinreisen and Luxusinsider • Personal sales call day in Frankfurt at the headquarters of DER Touristik on Dec 12 • Content preparation of our exclusive 132C luxury campaign with German tour operator CANUSA & The Palm Beaches • Final approval of our 4-pages standalone Paradise Coast advertorial and content creation for display banner and social media post at Swiss luxury travel and lifestyle magazine PRESTIGE Travel • Preparation of out attendance at IMM Berlin (media event) on March 4 and ITB 2024 from Mar 5-7 • Final preparations of individual site inspection with German tour operator DER Touristik from Jan 30 to Feb 2 SALES ACTIVITIES — 13213 & 132C o WRC Reizen Group, Suzsanna Beekmann, Netherlands NAP Sales Interaction Followed up with Suzsanna after our meeting at USA Canada Experience. She informed us that they are currently updating their 132C website which will be launched beginning of 2025. Paradise Coast will be one of the destinations featured. Due to this we forwarded her our image library links and insider tip list she gladly received. 45 Packet Pg. 239 10.A.a o DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany NAP Personal Interaction Visited Katja and Claudia at the DER Touristik headquarters on Dec 12. Claudia is the counterpart of Katja for Florida. Told us that REWE Group has decided to re-establish one of their "old" brands, the long -haul premium brand "Meier's Weltreisen" again for season 2024/2025. The new catalogue has been already produced and Paradise Coast is included very nicely. Arlett Walleck, who used to work for Tourl-ane and Thomas Cook before is the new Product Manager North America. The Meier's Weltreisen program will feature a little from the DER Touristik program as it will feature more the boutique style, unique and/or more upscale products. I will be meeting Arlett personally in January to see if we can do the one or other nice campaign for Paradise Coast. Florida business is still recovering slower than expected. Hope to see rate decreases soon. The Hilton Naples is still their bestselling property, and she is looking forward to her inspection trip from Jan 30 to Feb 2. Their travel agent fam tour 2024 will be in coop with FLL and TPA with 14 travel agents plus escorts. Also, they are planning at standalone Florida 13213 event in collaboration with Visit Florida Germany and she will keep us in the loop for the planning. o America Unlimited GmbH, Tom Langlotz, Marketing Manager, Germany NAP Sales Interaction B2C/B2B Campaign w. Visit Florida & Luxusinsider We followed up on the timelines with America Unlimited which are planned as follows: InspireMe (advertising format in the monthly magazine): All destinations will be featured there on January 16, 2024 Spotlight newsletter (stand-alone NL): Each destination receives its own newsletter (08.02. + 29.02. + 21.03) Newsletter Top ad (top position in the weekly NL): 08.01. + 22.01. + 29.01. America Unlimited is waiting for the visuals and once they have received them they forward them for final approval to us. The new product is now also up to date, online and all changes have been implemented: https://www.feinreisen.de/reiseangebot/12-tage-unter-palmen-und-sternen-luxusreise-suedflorida/ o Urlaubstracker GmbH, Melanie Wittek, Junior Account Manager, Germany NAP Sales Interaction To prepare a Florida online marketing campaign for Q1 2024 to push summer sales we have been in contact w. Florida Keys and FLL to see if they are interested into a joint campaign. We learned that they are already collaborating with Urlaubstracker in one of their other campaigns and due to this they refused a participation. Additionally, we contacted the German reps of Visit Tampa Bay and Orlando and confirmed a conference call with them for beginning of Jan 2024. o CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany M Packet Pg. 240 10.A.a NAP Sales Interaction FY 23-24 132C Campaigns Have been in on -going contact with Pia to set up a proposal for a new joint 132C Campaign FY 23-24. As potential destination partners, we pointed out Fort Lauderdale and Sarasota Per partner we postponed a budget of USD 5000. CRD is working on the details to finalize the proposal. As one of the components they suggested the inclusion of travel supplement of leading German newspaper "Zeit" (circ. 600k) and inclusion in the newsletter of Zeit Reisen (subscribers 90k). To finalize the proposal, we have confirmed at conference call with her for beginning of Jan 2024. o Fairflight Touristik GmbH, Kristian Lehmann, General Manager, Germany NAP Sales Interaction Confirmed our participation with brochure distribution at the upcoming 132C travel shows in Eastern Germany: Magdeburg ("Tourisma & Caravaning" — 17.2 k visitors; January 05 — 07, 2024) and Dresden ("Reisemesse" — 34 k visitors; January 26 — 28, 2024) after receiving the approval from Claudia Cianfero- Wood on Dec 6. To further push sales in 2024 they will be creating a proposal for us to review. Their latest numbers have developed solid, and Florida remains to the top 3 of their best selling destinations in the US. We confirmed inhouse training with their sales team for March 18, 2023. o TUI Deutschland GmbH, Julia Malik, Senior Manager Partner Marketing, Germany NAP Sales Interaction We contacted Julia to set-up a conference call for mid of January to discuss possible campaign ideas for Naples, Marco Island & Everglades. At this stage they are only planning the advised campaign w. Visit Florida focusing on the great outdoors. Unfortunately, we have been too late to commit to this campaign (first come, first serve basis). o Gerald en Amerique , Gerald Ponsard, Owner, Belgium NAP Sales Interaction Gerald is very pro -active in the Belgian market and offers various USA throughout the year. He informed us that he is not coming to ITB but very interested to collaborate with us for a campaign. We will be planning a conference call in early 2024 to discuss the options. TourConsult International e.K., Andreas Fraissl, Managing Director, Germany NAP Sales Interaction We contacted Andreas to set-up a conference call for mid of January to discuss possible campaign ideas for Naples, Marco Island & Everglades. Business to Florida has recovered very well and the numbers are very solid. To further push sales and increase the awareness for Paradise Coast we recommend a joint campaign. Ideas will be further discussed in Jan. 47 Packet Pg. 241 10.A.a MARKETING ACTIVITIES UNIQUE, Dominique Liggins, Founder, Germany In summer 2024 the luxury roadshow "UNIQUE Moments "will be taking place in 6 German cities and to further increase our awareness to the luxury travel advisors in Frankfurt and Munich we recommend participating in these two cities with high potential. A total of 35-40 buyers are planned per city to attend. The luxury evening is planned as networking dinner in an upscale location and the event has an extraordinary standing within the market. Networking opportunities are giving throughout the evening. Cost share for two cities is EUR 4403 (USD 4.796,36, depending on the exchange rate). We confirmed our participation on Dec 19 after receiving the acknowledgement of Claudia Cianfero-Wood. MEDIA / PR / COMMUNICATIONS ACTIVITIES o Lari Lara — Zwischen Alltag & Fernweh, NAP Media/PR Followed up with Isa of German family, travel and lifestyle blogg Lari Lara after meeting with her in Hamburg during the Visit Florida media breakfast. Since 2013 she has her own travel and family blog and is a very well-known family blogger in Germany. She has 16,1 k followers on Insta which her main media platform. After being so impressed after the Florida media breakfast she is interested in a cooperation / press trip to Florida. Timewise March would be great for them, but we declined due to the high season. In 2024 she cannot travel in the summer break as she is already planned but in 2025 she would be interested to plan a trip to Florida. She will contact visit Florida to see if they can cover any costs (flights / car rental). We will follow up again in Sep/Oct 2024 to see if we can assist her in her planning. Florida's West Coast would be of high interest for her. o Diversity Tourism GmbH, Tom on Tour, Tom Dedek, Managing Director, Germany NAP Media/PR Followed up with Tom and Thomas regarding the planned article on Paradise Coast as a result of their media trip in May 2023. We had not fixed any timelines for the deliverables and the article is not completely finalized by now. They will not place the Naples Grande on their website (only in the story) as the property does not fit to their portfolio. Due to this they have decided for the Ritz Carlton Naples and Inn on 5th. Both are online, please see below. The Ritz -Carlton. Naples. Florida - TOMONTOUR Hotel Inn On Fifth. Naples. Florida -TOMONTOUR Also, we have spoken about a joint marketing opportunities to increase the awareness for Paradise Coast to the luxury LGBTQ+ travelers in Germany. As a start we recommend confirming the premium partnership with Tom and Thomas to increase the online presence in the market and to strengthen the awareness for Paradise Coast by selected online components. The premium partnership includes 4 travel theme stories on Paradise Coast incl. images, video, social media and link placement, blog rotation loop on www.tomontour.de for 3-month, SEM for all 4 theme stories, quarterly newsletter post incl. links/images, sponsored post on TOMONTOUR social media channels. TOMONTOUR has an excellent standing in the community and great access to the luxury LGBTQ+ traveler in Germany so we recommend participating in this partnership. Cost share for Paradise Coast is USD 3800 (to be paid by the CVB with PO) and we have budgeted this expense in our FY 23/24 budget. As the deliverables have not been 48 Packet Pg. 242 10.A.a received by now, we decided not to confirm a cooperations this them at this stage. DiaMonde will forward the article story once they receive it from them. o Amerika Only, Boy Tijbosch, Editor -in -chief, The Netherlands NAP Media / PR Followed up with Boy of Amerika only after we met him at USA Canada Experience. He is editor -in -chief of the Dutch online magazine Amerika Only, which focusses on travelers that have already been to the US at least once They offer a couple of combination packages that could cover Naples, Marco Island and the Everglades on a recurring basis and on all our channels. Please see the information on the packages below: Amerika Only Pro: 24 articles on AmerikaOnly.nl, including summaries on Facebook (3x), Instagram (3x) and our newsletter; 24 extra posts on Facebook; 24 extra posts on Instagram; own column on AmerikaOnly.nl Amerika Only Plus: 12 articles on AmerikaOnly.nl, including summaries on Facebook (3x), Instagram (3x) and our newsletter, 12 extra posts on Facebook, 12 extra posts on Instagram. Amerika Only Standard: 6 articles on AmerikaOnly.nl, including summaries on Facebook (3x), Instagram (3x) and our newsletter, 6 extra posts on Facebook and 6 extra posts on Instagram. Amerika Only Light: 3 articles on AmerikaOnly.nl, including summaries on Facebook (3x), Instagram (3x) and our newsletter, 3 extra posts on Facebook and 3 extra posts on Instagram. Package rates are starting at € 799 and are all tailormade. He is currently in contact with Florida Keys & Key West, Florida's Space Coast, St. Pete/Clearwater and Tampa Bay. We will set up a call in January 2024 to discuss further steps. o COUCH Magazin, Antje Fasshauer NAP PR/Media Antje Fasshauer, editor of German lifestyle magazine COUCH magazine contacted us as she is planning an individual press trip to Florida in early December. Besides the interior section she is also in charge for the travel section of COUCH Magazine. She would like to spend a day in the Everglades / Ten Thousand Islands, and we gave her some recommendations for her trip. She was very happy to receive the information including our press kit and insider tip list. fvw Medien Gruppe, Verlag Dieter Niedecken GmbH, Florian H61zen, Deputy Director Sales, Germany NAP PR Media Followed up with Florida on the results for our Paradise Coast fvw E-Learning which he reported as follows: Visitors of our e-learning portion 130 and in total 94 graduates. Florida Sun Magazine As part of our luxury campaign with German tour operator Faszination Fernweh the we created fly&drive package flyer was inserted in the latest edition 01/2024 of the magazine (circ. 25 k). Please see copy of the flyer in the addendum. Packet Pg. 243 10.A.a SOCIAL MEDIA Paradise Coast has been allocated a series of Facebook activity posts on the DiaMonde 6213 "School" Facebook Page (877 Followers). Please see following screenshots. < § waMmde scM le q W �Mlx 2wkkl LfEM1M rcnwunarermlt ••• MM1N ECMMNI-TW', NapYR V.-.heeW SWIm. a'S ialrrprpriYt WY M1Ynm d wan yn bwn... yy V•� nminTloi W .marcwslnd perer.Yaes o Para Page Ndpl¢s, MdxCn IClantl, EV.rglatlei (6E) v 1anR aien enmwnM-nier', ran Tnp.aana 1 zlecetl. :.:oza M.rtalae�a, ve,nmareswla� e W'R mhen w¢ifl¢WeiMllCnten ni NapleN,pll,s und All FlCddas Paratlls¢ epasl rand um ntl Mary FSMnd genau so_ rr Ins0lsam168 Klb_ Mehr anzigen < a N.Mnndlg W. q e a MMr-hw.NpYae VrMnpx. ••• 35 au sclawe,nalzcn, nb nxvY nan a,�ek, L-� rvllwb�s ai., Cr.n {yas e.acM1 Nr ��IY�MII�V �e eYhr� = Y xlnwMn WeF enm ao..a•m Naq.. RasYw )cat( .ln s p9LLfr aw prvr 5 k activity posts on the German Paradise Coast Facebook se solo oey p ^,:..:or.e ots. =-719 Malflelelll E]� ... ' Tunn mcn nemlcn - nra: —avenue South 19. Dez. 2D23 - Naples. Ve•elmgte Slaaton - G Palme trifft Weihnachtsbaum! .. NDch schuner als S0". 3ar1. w:e h—;,k —, l.,..r:,.l..e cIN avenue South in Nal wm eaeseYd.. tnal .+ - Aehr aneeig2n r laY., = w =Zk aeryl.alluml�Nl. �nai rlm .AWL.. r,ape•FaYotesi Vbs s�na Fars Uam-, a Napl Face Naples, Marco Islandr Everglades (DE) fuhtt sich motiviert. Adn,r, 5.r—.2023-}. Liegi Naples an Floridas West. oder4stkuste7 Welches ist der nachstgelegene Flughaten and warum soil ich meine Kunden uberhavpt an Floridas P... Mehr anaeigen � NaplaRfWm. b,- Evargl.tles fghhe!ch wuntlarhar-Nan tlem fleas 9each, Npplep, FI- Warmer Sam .. Sch lcrMnnat N Hip aFldps ae[att Stiehl. L llns.r Nikolaus am Clam Pass Heath hat n .Ilea richtN g....ht. Y Wir wunsuhe,.. Mehr anzegen (Doj'D."dlgwot—Pe... — 2M.I9ele11x Naples, Marco, Island, E%rergladeS @E] fuhR Sich en;spannt - hier: Naples, Vereinigte Staaten. 15.D". 2,�2-I-U 9 NapICa. M.-1:land, Ever1—(DE) R r"Chbrjen `S®Mhhsicn lestlich-Mer.Clam Pasa Beach, hlen Wir E NaPlm, fl. dl:felgen a-1e3a Hawes, �ee�iy,s Swnen p Nepks, MarcC Island, Everglades lDE!d.-i: luhtt sich lentastiech. • - ex.Phx3 E Hoch i t die VpnveihnacMszea aussehen :j i �r SminM ma UMinern WUndeniaMt T, gdV¢Mswach¢n¢nde uN g¢niegl ¢al... Menr anzeigen _ fuhtt sich testlrch - hier: Marco Island - welcome to Paradise- 13. Der.. 2023 - 0 El. Hauoh von ON—, Fankeln and Wet vorweihnachtliche Magi@ zauban die alljahrliche Christmas Island Style Boat Parade run... '.tcnl anxcinc• as been allocated a Facebook post on or_ Please see following scree or Naples, Marco Island, Everglades(DE) v ••• WhItsich treudig- hier. Ritz Canton Naples Florida. +44 13. V. 7U74 - NppW. Vaaeialg[w Sly tom - S Was w5ra Woihnachtdn ohna PEitzchendufr? ...O Das ist naturlich ant9r der Sonns Floddas gansuso wichtig wie.1 uns. Wir fi-en un s, das.- Mehr an zeigen NaplluhRes, ckhWreho Island,...r .(DE]p sib.Ih.N-hier. Tire Reel Ma -a - u e. Dax. e— Na.loel ,.a,!lF amen S V1111,1 an Drin WI der W eavan NaPY1 zu gmlaewT Da di— Tagtraum In walhr Ferns Ilepy... Mehr anzeigen 10.A.a Naples, Marco- Island, Everg4ades (DE) ••• Admin $ Eln twAches Widkmnmen an unsere neuen Mitglieder zgro Meln ihfaubstraum, Carmen Dreymann, Birgit Ruhl, Rudiger Edelmann, Fa IFi7 Negro, Nadine Mirharh, Weka 80*, Time I[ahlenhLrg, Sarhat Gbt2,_.. Mehran2eigen C0 4 PROJECTS Naples, Marco Island, Everglades (DE) ist ••• hier- Clam Pass beach, Naples, FI. A 24 .: is nijm 5t-t- • Ej Wir wi-rnsChen Euch ein frohes, entepanntes WC'hn"sfesl mit A Glitzer, Familienzeit and We Menge leckrer Platzchen. UJ ser Weihn... Mehr arizcigen Naples, Marco Island & Everglades Newsletter January 2024 DiaMonde prepared the content for our bi-monthly B2C/B2B newsletter on Paradise Coast which will be sent out of end of January 2024. Naples, Marco Island & Everglades wet bags DiaMonde re -ordered a new stock of our Paradise Coast branded wet bags for distribution in our markets. CONSUMER o Brochure Fulfillment: 4 in total MARKET NEWS More flights to Florida in winter: United Airlines expands its offer The Chicago -based US airline United Airlines is increasing its range of flights to the Sunshine State by 20 percent in the 2023/2024 winter flight schedule. In addition, some larger aircraft will be used. United Airlines is expecting a significant increase in demand for flights to Florida this winter. Accordingly, the company has increased the number of flights to destinations such as Fort Lauderdale, Fort Myers, Miami, Tampa and Orlando by around 20 percent compared to the previous year. It is also deploying larger aircraft with more seats on many routes. ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) 51 Packet Pg. 245 10.A.a PCSC General Staff Report - Marissa Baker - Sports Complex Manager • The month of December is the busiest month of the season for the Complex with Snowfest, American Youth Football, Football University, Soccer Youth Gold Cup and NXT Lacrosse. • Annual Business Plan presented at the December BCC Meeting and accepted. • United Soccer League presented to the BCC at the December 12th meeting and accepted; will return to the BCC for final approval January 9th • The operator has transitioned from Revel to Aloha for the point of sale around the complex. • Upcoming in January: Legends Concert Series, MSM Soccer academy, XPO Lacrosse, Lacrosse Masters, and Paradise Cup with Tournament Success Group. PCSC Financials - November Report November 2023 over % of Actual Budget Budget Budget Revenue $ 346,288 $ 176,014 $ 170,274 197% Cost of Goods Sold $ 147,153 $ 53,527 $ 93,626 275% $ 199,135 $ 122,487 $ 76,648 163% Gross Profit Expenses $ 155,26-1 $ 109,793 $ 45,468 141% Net Operating Income $ 43,874 $ 12,694 $ 31,180 -246% Nave mber Prior Year( 21 Sept 2022 % Se t 2023 {PYj Chan Change Revenue $ 346,288 $ 173,109 $ 173,179 100% Cost of Goods Sold $ 147,153 $ 60,368 $ 86,785 144% $ 199,135 $ 112,742 $ 86,394 77% Gross Profit Expenses $ 155,261 $ 81,581 $ 73,680 90% Net Operating Income S 1% YT0 2023 % of Actual Budget over Budget Budget Revenue $ 537,090 $ 340,231 $ 196,959 158% Cost of Goods Sold $ 233,576 $ 125,078 $ 108,496 187% Gross Profit $ 303,514 $ 215,154 $ 88,360 141% Expenses $ 270,742 $ 220,838 $ 49,903 123% Net Operating Income $ 32,772 $ (5,684) $ 38,457 677% 52 Packet Pg. 246 10.A.a PCSC Marketing Strategy — FY 24 Goals • Mix of paid marketing strategies and community involvement. • Paid local marketing to drive revenue for The Cove, Factory, Custom Threads and Events. • Attendance at major sporting conventions to enhance our presence on a national scale and build a `waiting list' of event organizers and develop prospects for the future diamond fields. • Creation of a "Sports Tourist" guide to Collier County featuring access to local attractions, beaches, and excursions. • Engage with commerce groups to encourage 13213 sales, host events and leverage PCSC as a stimulus revenue driver for the local business community. PCSC Maintenance The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground — Agreement with GWL that states the organization will match Collier County in up to $200,000 to build an amenity. • Shade — More shade is coming in phase 3 — field 9 with a pavilion structure covering the field. We have some projects that are in process • December is the busiest month with Snowfest, AYF, and FBU. Maintenance staff was on site to fix and maintain facility through duration of events. • FPL Sports Lighting — Sand Volleyball courts in process • Facility Restrooms — Flooring - Restroom floors, paint is coming up; redo floors in restrooms to sealed concrete • Bird Management - Receiving a quote from bird predator service to help with crows/seagulls - Creating maintenance issues for the staff • Gate - Install cattle gate on N side of complex to help with traffic control during events and closing the facility in the evenings. 53 Packet Pg. 247 10.A.a December 2023 Mon Tue Wed Thu Fri Sat Sun 48 Nov 27, 2023 28 29 30 Dec 1 2 3 AYF F al Championships Ilk. Healthcare N U. Hoover - B- Naples BeYPN - Sand Naples B 7pn Home depot 12 13 III �� Jl Matthew N fes IfEY190 Bdy - 51 18 19 20 52 25 26 27 !Z N M r Cn E N �L 3 14 15 16 17 R- ,FBU NavbarWpa L0 r „ i4 F CO l- N J Q Z N 21 22 23 24 p N U H to c d z 28 29 30 31 v crs a 54 Packet Pg. 248 12.A 01/16/2024 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Doc ID: 27665 Item Summary: Next Meeting Date - February 20, 2024 Meeting Date: 01/16/2024 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/05/2024 3:29 PM Submitted by: Title: — Tourism Name: John Melleky 01/05/2024 3:29 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Corporate Compliance and Continuous Improvement Megan Gaillard Tourism Office of Management and Budget Tourism County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council John Melleky Tourism Review Christopher Johnson OMB Sandra Rios Tourism Review Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 01/05/2024 3:29 PM Additional Reviewer Completed 01/05/2024 7:34 PM Completed 01/08/2024 2:38 PM Completed 01/10/2024 3:00 PM Completed 01/10/2024 3:45 PM Completed 01/11/2024 10:23 AM Completed 01/12/2024 9:19 AM Completed 01/12/2024 1:36 PM Completed 01/12/2024 3:53 PM 01/16/2024 9:00 AM Packet Pg. 249