TDC Minutes 10/22/2007 R
October 22, 2007
MINUTES OF THE COLLIER COUNTY TOURIST
DEVELOPMENT COUNCIL MEETING
Naples, Florida, October 22, 2007
LET IT BE REMEMBERED, that Collier County Tourist Development
Council in and for the County of Collier, having conducted business herein,
met on this date at 10: 15 AM in a REGULAR SESSION in Building "F"
Of the Government Complex, Naples, Florida with the Following members
Present:
Chairman: Commissioner Jim Coletta (Excused)
Vice Chairman: E. Glenn Tucker
Susan Becker
Murray H. Hendel
Clark Hill
Robert Miller
Ed (Ski) Olesky
John Sorey III (Excused)
Rick Medwedeff (Excused)
ALSO PRESENT: Jack Wert, Tourism Director
Gary McAlpin, Coastal Zone Management Director
Heidi Ashton, Assistant County Attorney
Kelly Green, Administrative Assistant
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Collier County: October 22, 2007
Page 1 of2
October 22, 2007
MEETING AGENDA & NOTICE
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail,
Naples, Florida 34112
October 22, 2007 10 a.m.
Collier County Commission Chambers
* Requires TOe Action
1. Call to Order
II. Pledge of Allegiance
III. Roll Call
IV. Changes and Approval of Agenda
V. Approval of Toe Minutes *
1. * .RgglJ_lar_~eetiDa SeDtember 2~.t~QQ.7
VI. New Business
1. Wiaains Pass Chilll9.e- Order to Work....Onter
2. Sluttegl!";Ylan Discussion - "Target Promotional Messsages to the Highest ROI
Probability Audiences"
VII. Old Business
1. Revised MarketinaJ~JaJl
2. Revised Event OYJ:.s.ti.Q.DJ"Iaire
3. Q!.Htrterlv Fin~ncijll R~view
VIII. Staff Report Presentations
1. Section I
a. Paradise Advertisin-H7:"..tedar Hames
b. I5:Ja9.e!i Research_ ReDort__::,_Walter Klaaes
2. Section II
a. Director's Report - Jack Wert
b. Smith Travel Report - Jack Wert
c. Search Engine Report - Jack Wert
d. Website Activity Report - Jack Wert
e. Sales Manager Report - Debi Debenedetto
f. P.R. Manager Report - JoNell Modys
g, Film Coordinator Report - Maggie McCarty
h. Sports Marketing Report - Ralph Pryor
i. Phase V - Fulfillment & Call Summary - Ginny DeMas
IX, Det_~j1ed Staff R..ep~rts
http://www.collicrgov.netllndex.aspx?page=224 7
10/16/2007
Collier County October 22, 2007
Page 2 of2
X. Announcements
XI. Audience Input & Discussion
XII. Council Discussion
XIII. Next Meeting Date/Location - November 26, 2007 - Collier County
Government Center, Administration Bldg. F, 3rd Floor, 3301 East
Tamiami Trail, Naples, Florida 34112
XIV. Adjournment
All interested parties are invited to attend, and to register to speak and to submit their
objections, if any, in writing, to the board prior to the meeting if applicable.
For more information, please contact Jack Wert at (239) 403-2402.
If you are a person with a disability who needs any accommodation in order to participate in
this proceeding, you are entitled, at no cost to you, to the provision of certain assistance.
Please contact the Collier County Facilities Management Department located at 3301 East
Tamiami Trail, Naples, Fl 34112, (239) 774-8380.
Public comments will be limited to 5 minutes unless the Chairman grants permission for
additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any
lobbying activities (including, but not limited to, addressing the Board of County
Commissioners) before the Board of County Commissioners and its advisory boards, register
with the Clerk to the Board at the Board Minutes and Records Department.
http://www.colliergov.netllndex.aspx?page=224 7
10/16/2007
October 22, 2007
I. Call to Order
Vice Chairman Tucker called the meeting to order at 10: 15 AM.
II. Pledge of Allegiance
The Pledge of Allegiance was recited.
III. Roll Call
A quorum was established.
IV. Chauges and Approval of Agenda
Mr. Olesky moved to approve the agenda. Second by Mr. Hendel. Carried
unanimously 6-0.
V. Approval ofTDC Minutes
I. Regular Meeting September 24, 2007
Ms. Becker moved to approve the minutes of the September 24,2007 meeting.
Second by Mr. Olesky. Carried unanimously 6-0.
VI. New Business
I. Wiggins Pass Change Order to Work
Mr. McAlpin presented Change Order No.1 to Work Order HM-FT-3902-07-05 for
additional Engineering Services not to exceed time and material of$5,000 for Wiggins
Pass.
Mr. Olesky moved to approve the Change Order. Second by Ms. Becker. Motion
carried unanimously 6-0.
2. Strategic Plan Discussion - "Target Promotional Messages to the Highest
ROI Probability Audiences"
Mr. Wert provided a Power Point Presentation outlining Strategic Objective #6,
'Target Promotional Messages to the Highest ROI Probability Audiences" Section of
the Strategic Plan. (See attached)
Mr. Tucker noted it would be advantageous to target the summer golf market;
perhaps establishing a coalition of area golf courses willing to participate in a
promotional program.
Mr. Wert stated he has been in contact with Play Florida Golf - Summer Golf
Program to pursue this and other promotional concepts.
VII. Old Business
I. Revised Marketing Plan
Mr. Wert provided the replacement pages for the approved Marketing Plan in
reference to Marketing Expenses Pie Chart Breakdown.
2. Revised Visitor Questionnaire
Mr. Wert presented the Revised Visitor Questionnaire.
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October 22, 2007
Ms. Becker noted that Naples/Marco Princess should be placed under the
"Sightseeing" category.
Mr. Hendel noted the address space needs expanding.
Ms. Becker moved to accept the Visitor Questionnaire with suggested modifications.
Second by Mr. Hendel. Carried unanimously 6-0.
3. Quarterly Financial Review
Mr. Wert presented the Executive Summary entitled "Recommend Approval of
Quarterly Financial Report FY 07" to the Council.
Mr. Hendel noted that the surplus of $600,000 is advantageous, but the money should
be allocated where it is needed and expended.
Mr. Olesky moved to accept the report. Second by Mr. Hendel. Carried
unanimously 6-0.
VIII. Staff Report Presentations
1. Section I
a. Paradise Advertising - Cedar Hames
Mr. Hames provided a PowerPoint presentation outlining a monthly review of
advertising and marketing efforts. (See attached)
b. Klages Research Report - Walter Klages
Dr. Klages provided a PowerPoint presentation on the "September 2007 Visitor
Profile". (See attached)
2. Section II
a. Director's Report - Jack Wert
Mr. Wert provided the "Director's Report" dated October 22,2007 outlining the
Director's activities. (See attached)
b. Smith Travel Report - Jack Wert
Mr. Wert presented the Smith Travel Report. (See attached)
c. Search Engine Report - Jack Wert
Mr. Wert presented the Search Engine Report. (See attached)
d. Website Activity Report - Jack Wert
Mr. Wert presented the Website Activity Report. (See attached)
e. Sales Manager Report - Debi Debenedetto
Ms. Debenedetto presented the Sales Manager Report (See attached)
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October 22, 2007
f. P.R. Manager Report - Jonell Modys
Ms. Modys presented the Public Relations Managers Report. (See attached)
g. Film Coordinator Report - Maggie McCarty
Ms. McCarty presented the Film Coordinator's Report. (See attached)
h. Sports Marketing Report - Ralph Pryor
Mr. Wert presented the Sports Marketing Report in the absence ofMr. Pryor.
(See attached)
i. Phase V - Fulfillment & Call Summary - Ginny Demas
Mr. Wert presented the Phase V Fulfillment & Call Summary in the absence of
Ms. Demas
IX. Detailed Staff Reports
See attached reports.
X. Announcements
None
Xl. Audience Input & Discussion
None
XII. Council Discussion
None
XIII. Next Meeting Date/Location
The next meeting is scheduled for November 26, 2007 at 9 A.M.
There being no further business for the good of the County, the meeting was
adjourned by order ofthe Chair at 11:45 A.M.
Collier County Tourist Development Council
E. Glenn Tucker, Vice Chairman
These minutes approved by the Board/Committee on
as presented or as amended
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