Agenda 01/09/2024 Item #16F10 (2nd Extension to Amendment for Collier County Spirit Promotions for the 2025 - 2029 U.S. Open Pickleball Championships)SEE REVERSE SIDE
Proposed Agenda Changes
Board of County Commissioners Meeting
January 9, 2024
Move Item 16F6 to Item 11H: *** This item continued from the December 12, 2023, BCC Meeting. ***
Recommendation to establish a policy for leasing a County-owned mobile home at the Paradise Coast Sports
Complex to law enforcement officers for greater onsite law enforcement presence, adopt a standard lease
template, and authorize the County Manager or their designee to execute such leases. (Commissioner McDaniel’s
Request)
Move Item 16F9 to Item 11I: Recommendation to approve administratively approved Change Order No. 11,
providing for a 180-day extension under Agreement No. 16-6622, “Big Corkscrew Island Regional Park,” with Q.
Grady Minor & Associates, P.A., and authorize the Chairman to sign the attached change order. (Project No.
80039) (Commissioner McDaniel’s Request)
Move Item 16F3 to Item 11J: Recommendation to approve the expenditure of the Tourism Development Tax
Promotion funds to support the November 2023 Doral Gold Cup event up to $12,000; to waive any irregularities
in the process for items including lack of written approval, pre-approval or TDC and Board approval; and make a
finding that these expenditures promote tourism. (Commissioner Hall’s Request)
Move Item 16F4 to Item 11K: Recommendation to approve the expenditure of the Tourism Development Tax
Promotion funds to support the October 2023 Advertising World Series Event, up to $5,000, to waive any
irregularities in the process for items, including lack of written approval, pre-approval or TDC and Board approval;
and make a finding that these expenditures promote tourism. (Commissioner Hall’s Request)
Move Item 16F10 to Item 11L: Recommendation to approve and authorize the Chairman to execute the
Second Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions
for the 2025-2029 U.S. Open Pickleball Championships and make a finding that this item promotes tourism.
(Commissioner Hall’s Request)
Notes:
TIME CERTAIN ITEMS:
Item 11A to be heard at 2 PM: Presentation of the 2023 Collier County Community Assessment.
9/26/2024 3:54 PM
01/09/2024
EXECUTIVE SUMMARY
Recommendation to approve and authorize the Chairman to execute the Second Extension and Amendment
to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2025-2029 U.S. Open
Pickleball Championships and make a finding that this item promotes tourism.
OBJECTIVE: Recommend approval of the Second Extension and Amendment of the Sponsorship Agreement
with Spirit Promotions for the years of 2025 - 2029.
CONSIDERATIONS: Collier County entered into the Sponsorship Agreement with Spirit Promotions on
February 12, 2019. The Agreement included the U.S. Open Pickleball Championship for years 2019 to 2021. On
October 22, 2019, the Parties entered into the first Extension and Amendment of the Sponsorship Agreement which
extended the sponsorship through the U.S. Open Pickleball Championship in 2024. The Parties wish to further
extend the Agreement for 5 years through 2029 as set forth in the Second Amendment and Extension.
Pickleball is still a fast-growing sport in Collier County, and the U.S. Open Pickleball Championships have been
the primary factor in that growth. This event promises to continue to bring a record number of participants and fans
to Collier County in April of the next five years.
The 2023 U.S. Open event was once again the marquee tournament in the Pickleball market. The 2023 tournament
attracted over 3,000 players from all 50 states. Over 39,500 spectators came out from around the world to watch
Pickleball’s best play for the right to be called U.S. Open Pickleball Champions. CBS Sports live streaming
coverage was featured all week, and the Pro Finals aired on Saturday, April 22, 2023 on the network. The 2023
U.S. Open Pickleball championship brought in estimated tourist tax dollars of $168,384 and an economic impact of
$14,065,766. Collier County uses the Destinations International Economic Impact Calculator for Sports to
determine this impact.
In addition to paying a Sponsorship fee, Collier County will assist Spirit Promotions to host the event as se t forth in
the Agreement. This assistance includes:
• year-round promotion of the event on the Sports Tourism website, Facebook, and Twitter channels.
• providing PR and media assistance to promote the Championships.
• assisting with permitting and hotel partnerships.
Collier County and Spirit Promotions will collaborate on a facility master plan aiming to identify mutually
beneficial opportunities for Spirit Promotions to contribute to its implementation and future funding needs. Tourism
staff will work with Spirit Promotions each year to review the sponsorship plan that includes advertising and logo
placements. Any amendment to this Agreement will be memorialized in writing and presented to the TDC for a
recommendation and the Board of County Commissioners for approval.
The Second Extension and Amendment extends the current Agreement scheduled to end in 2024 from 2025 to
2029 U.S. Open Pickleball Championships. The County’s sponsorship remains at $345,000 per year for the
championship event and is subject to the terms and conditions set forth in the Sponsor Agreement, as amended.
In 2023, the sponsorship investment yielded a 48% return in tourist tax dollars. The net investment for this contract
amounted to $176,616, calculated as the cost of $345,000 minus the tourist tax collections of $168,384.
Considering the estimated economic impact of $14,065,766, the return on investment for the economic impact was
$79.60 for every net dollar spent ($14,065,766/$176,616).
FISCAL IMPACT: Funding in the amount of $345,000 will be included in the annual Tourism Division budget
for sports marketing within TDC Promotional Fund (1101). The CVB will continue to budget funding in future
fiscal years in Fund (1101) as outlined by the contract.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
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01/09/2024
ADVISORY COMMITTEE RECOMMENDATION: The Tourism Development Council (TDC) recommended
approval of the Second Extension and Amendment on December 18, 2023 with a unanimous vote of 8-0.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: Recommendation to approve and authorize the Chairman to execute the Second
Extension and Amendment of the Sponsorship Agreement between Collier County and Spirit Promotions for the
2025-2029 U.S. Open Pickleball Championships and make a finding that this item promotes tourism.
Prepared by: John Melleky, Arts and Culture Manager, Tourism, Sandra Rios, PR and Communications Manager,
Tourism.
ATTACHMENT(S)
1. US Open Pickleball Championships Partner slides (PDF)
2. Original contract and first ex (PDF)
3. Second extention signed Spirit (PDF)
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01/09/2024
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.10
Doc ID: 27620
Item Summary: Recommendation to approve and authorize the Chairman to execute the Second Extension and
Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions for the 2025 -2029 U.S.
Open Pickleball Championships and make a finding that this item promotes tourism.
Meeting Date: 01/09/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
12/29/2023 11:10 AM
Submitted by:
Title: – Tourism
Name: John Melleky
12/29/2023 11:10 AM
Approved By:
Review:
Tourism John Melleky Tourism Review Completed 12/29/2023 11:19 AM
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
01/02/2024 3:51 PM
Tourism Sandra Rios Tourism Review Completed 01/02/2024 3:55 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 01/02/2024 4:22 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 01/02/2024 4:35 PM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 01/03/2024 8:44 AM
Office of Management and Budget Christopher Johnson Additional Reviewer Completed 01/03/2024 10:31 AM
County Manager's Office Dan Rodriguez Level 4 County Manager Review Completed 01/03/2024 2:41 PM
Board of County Commissioners Geoffrey Willig Meeting Pending 01/09/2024 9:00 AM
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Private & Confidential | US Open Pickleball Championships 2024 US Open Pickleball Championships 2024
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Packet Pg. 1448 Attachment: US Open Pickleball Championships Partner slides (27620 : Spirit Promotions Second Extension and
2 Private & Confidential | US Open Pickleball Championships 2024US Open Facts
• Founded in 2015
• Established as the premier Pickleball tournament in the US
Amateur Athletes
2,800
Professional Athletes
300
Spectators Over Five Days
41,000
2023 by the Numbers
Nationally distributed video on CBS Sports Network &
Pickleball Channel
Over $50,000 donated to local charities
$14 million+ in economic impact for Collier County
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Packet Pg. 1449 Attachment: US Open Pickleball Championships Partner slides (27620 : Spirit Promotions Second Extension and
3 Private & Confidential | US Open Pickleball Championships 2024The Future
• Expansion of attendees and
participants through the use of
more efficient technology and event
management
• Championship Court enhancements
• Extend US Open activities
geographically throughout the county
on a year-round basis
• Expansion of national broadcast,
OTT streaming and social media
distribution
• Commencement of work on a long
term master plan and funding strategy
for ENCP and the US Open based on a
private/public partnership
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Packet Pg. 1450 Attachment: US Open Pickleball Championships Partner slides (27620 : Spirit Promotions Second Extension and
WHERE WE ARE TODAY...june 19, 20231
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Packet Pg. 1451 Attachment: US Open Pickleball Championships Partner slides (27620 : Spirit Promotions Second Extension and
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Packet Pg. 1452 Attachment: Original contract and first ex (27620 : Spirit Promotions Second Extension and Amendment)
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Packet Pg. 1461 Attachment: Second extention signed Spirit (27620 : Spirit Promotions Second Extension and Amendment)
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Packet Pg. 1462 Attachment: Second extention signed Spirit (27620 : Spirit Promotions Second Extension and Amendment)