Agenda 01/09/2024 Item #16F 4 (Expenditure of the Tourism Development Tax Promotion Funds to Support the October 2023 Advertising World Series Event)SEE REVERSE SIDE
Proposed Agenda Changes
Board of County Commissioners Meeting
January 9, 2024
Move Item 16F6 to Item 11H: *** This item continued from the December 12, 2023, BCC Meeting. ***
Recommendation to establish a policy for leasing a County-owned mobile home at the Paradise Coast Sports
Complex to law enforcement officers for greater onsite law enforcement presence, adopt a standard lease
template, and authorize the County Manager or their designee to execute such leases. (Commissioner McDaniel’s
Request)
Move Item 16F9 to Item 11I: Recommendation to approve administratively approved Change Order No. 11,
providing for a 180-day extension under Agreement No. 16-6622, “Big Corkscrew Island Regional Park,” with Q.
Grady Minor & Associates, P.A., and authorize the Chairman to sign the attached change order. (Project No.
80039) (Commissioner McDaniel’s Request)
Move Item 16F3 to Item 11J: Recommendation to approve the expenditure of the Tourism Development Tax
Promotion funds to support the November 2023 Doral Gold Cup event up to $12,000; to waive any irregularities
in the process for items including lack of written approval, pre-approval or TDC and Board approval; and make a
finding that these expenditures promote tourism. (Commissioner Hall’s Request)
Move Item 16F4 to Item 11K: Recommendation to approve the expenditure of the Tourism Development Tax
Promotion funds to support the October 2023 Advertising World Series Event, up to $5,000, to waive any
irregularities in the process for items, including lack of written approval, pre-approval or TDC and Board approval;
and make a finding that these expenditures promote tourism. (Commissioner Hall’s Request)
Move Item 16F10 to Item 11L: Recommendation to approve and authorize the Chairman to execute the
Second Extension and Amendment to the Sponsorship Agreement between Collier County and Spirit Promotions
for the 2025-2029 U.S. Open Pickleball Championships and make a finding that this item promotes tourism.
(Commissioner Hall’s Request)
Notes:
TIME CERTAIN ITEMS:
Item 11A to be heard at 2 PM: Presentation of the 2023 Collier County Community Assessment.
9/26/2024 3:54 PM
01/09/2024
EXECUTIVE SUMMARY
Recommendation to approve the expenditure of the Tourism Development Tax Promotion funds to support
the October 2023 Advertising World Series Event, up to $5,000, to waive any irregularities in the process for
items including lack of written approval, pre-approval or TDC and Board approval; and make a finding that
these expenditures promote tourism.
OBJECTIVE: To provide for the after-the-fact payment for the hosting cost for October 2023 Advertising World
Series Event. The event promoter met the requirements for reimbursement and had verbal pre-approval prior to
incurring these costs.
CONSIDERATIONS: On July 6, 2023, the founder of The Advertising Softball World Series entity provided the
signed Athletic Event and Tournament Applicati on for the 2023 Advertising Softball World Series event. The
event was scheduled to be held on October 9, 2023 through October 11, 2023. The application was properly
submitted prior to 90 days of the first day of the event. The former Tourism Director acce pted the application and
processed it for review and approval.
This event has been held for approximately 39 years in multiple cities throughout the USA and a strong presence
in Florida, which increases travel and expenditures as a result of the event. Th ere are approximately 225
participants with 585 room rentals based on the participants and additional audiences for the event. The locations
that have been used in Florida include Fort Myers, Orlando, Clearwater, West Palm Beach, Fort Lauderdale,
Naples, etc. This event used both North Collier Regional Park softball fields and Veteran’s Community Park
softball fields to ensure enough fields for all the participants and teams for the event. There are approximately 18 -
19 teams that participate in the event.
The former Tourism Director provided verbal pre -approval of the event and began processing the application,
which was not signed, as a result of staff turnover. The FY 2024 budget has $72,500 budgeted for sports
sponsorships for minor events, such as, smaller sporting events. The funds are available for payment of the hosting
costs that were verbally pre-approved without the proper TDC and Board approvals prior to the event being held.
Additionally, the marketing materials included information for the Coun ty Parks locations.
Collier County hosted the 2023 Advertising World Series Event in October 2023, and the event promoter is seeking
reimbursement for costs based on the former Tourism Director’s verbal pre -approval to review and approve the
application then process it through the TDC and Board for approval. The former Tourism Director reviewed the
application and determined that the event should be funded by the County for costs in the amount of up to $5,000
rather than the full amount requested for fiel d rental, local umpire fees, parking, etc. which was approximately
$11,000. The item was not processed expeditiously when the application was received 90 days prior to the event to
be added to the August 2023 or September 2023 TDC Meetings and subsequent Board Meeting prior to the event.
The former Tourism Director provided the verbal pre-approval to move forward with the event and the County’s
support with the item was approved after the event on the November 20, 2023 TDC Meeting. Due to staffing
changes, the item was not added in time for the meetings prior to the event being held for the proper pre -approvals
and waiver of process irregularities. As such, Tourism staff is requesting after-the-fact Board approval for this
payment. The event promoter met the requirements for reimbursement and had verbal pre-approval prior to
incurring these costs.
Standard Details about Sport Events and Applications
The pre-approved hosting costs are based on Collier County’s experience with these same or similar events, the
event funding application request, and the room nights received from the event organizer. The Tourism Division
proposes to reimburse the event organizer for actual facility rental costs and operating expenses based on the actual
facility rental cost and room night visitation delivered to Collier County from the event participants and fans. These
expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program.
Tourism staff utilizes the Board approved Event Application form (attached) to determine the appropriate amount
16.F.4
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01/09/2024
of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen dollars
per room night. Funding for these sports events is subject to TDC recommendation and Board approval.
The Advertising Softball World Series took place between October 9, 2023 to October 11, 2023 and utilized
North Collier Regional Park. The event attracted 585 room nights in the County. The expenses proposed for
reimbursement are assistance with facility rental, and operating expenses up to $5,000. Based on Destination’s
International Event Impact Calculator, direct spending is estimated at $331,484 a total economic impact of
$462,961
Direct Impact $331,484
Total Impact $462,961
TDT Revenue $126,787
Room Nights 585
Acquisition Cost $15/room night capped at $5,000
County staff is working with the Corporate Compliance and Continuous Improvement Division to update the
application to ensure that the submitter was aware of the approval process an d that only the Board can approve the
applications. Additionally, the process is being reviewed to ensure that applications are received and processed in a
timely manner.
FISCAL IMPACT: Funding for expenditure reimbursement, in the amount of $5,000, is available within Tourism
Promotion Fund (1101) in the Tourism Division FY 2024 budget for support of sport events.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this
item (7-0) at the November 20, 2023 meeting.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney, is approved as to form and
legality and requires majority vote for approval. -JAK
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive
Summary.
RECOMMENDATION: To approve the expenditure of the Tourism Development Tax Promotion funds to
support the October 2023 Advertising World Series Event, up to $5,000, to waive any irregularities in the process
for items including lack of written approv al, pre-approval or TDC and Board approval; and make a finding that
these expenditures promote tourism.
Prepared by: Marissa Baker, Regional Manager - Paradise Coast Sports Complex
Megan Gaillard, Division Director, Corporate Compliance and Continuous Improvement
ATTACHMENT(S)
1. 11-15 Adv. World Series signed- Sports Funding Event Application (PDF)
2. World Series EIC (PDF)
3. World Series logo info (PDF)
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01/09/2024
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.4
Doc ID: 27341
Item Summary: Recommendation to approve the expenditure of the Tourism Development Tax Promotion funds
to support the October 2023 Advertising World Series Event, up to $5,000, to waive any irregularities in the
process for items, including lack of written approval, pre-approval or TDC and Board approval; and make a finding
that these expenditures promote tourism.
Meeting Date: 01/09/2024
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
12/11/2023 8:09 AM
Submitted by:
Title: – Tourism
Name: John Melleky
12/11/2023 8:09 AM
Approved By:
Review:
Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed
12/14/2023 10:35 AM
County Attorney's Office Megan Gaillard Level 2 Attorney Review Skipped 12/14/2023 10:43 AM
Tourism Sandra Rios Tourism Review Completed 12/14/2023 10:45 AM
Tourism John Melleky Tourism Review Completed 12/14/2023 10:49 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 12/14/2023 10:58 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 12/14/2023 11:33 AM
Office of Management and Budget Christopher Johnson Additional Reviewer Completed 12/30/2023 11:20 AM
County Manager's Office Dan Rodriguez Level 4 County Manager Review Completed 01/02/2024 11:04 AM
Board of County Commissioners Geoffrey Willig Meeting Pending 01/09/2024 9:00 AM
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Athletic Event & Tournament Application
*Application must be received via email 90 days prior to the first day of the event.
Organization Name:
Organization Address:
City: State: Zip:
Organization Phone:
Organization Website:
Organization Email: ______________________________________________________________________
Non-Profit Tax ID No.:
Federal Tax ID No.:
Event Director Full Name: _________________________________________ D.O.B.:
*Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety,
altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility
protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been
mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse
with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility
etc.)
The below contact information will be used to contact the Event Director during the event.
Event Director Email:
Event Director Cell Phone:
Event Director Home/Business Address:
City: State: Zip:
Event Name:
Sport(s):
Dates requested for event:
Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in
and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please
note, load-in days may require additional facility rental fees.) Yes _______ No_______
16.F.4.a
Packet Pg. 1112 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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Vendors
Will you be securing any vendors at this event? YES ________ NO ______
Please list the name of the vendor(s), dates, times, and dimensions of set-up.
*Please note, a fee may be required for vendors to utilize venue space during the event.
1. Vendors are required to supply their own power.
2. Vendors are required to be fully set-up at least (1) hour prior to competition.
3. No outside food and/or beverage vendors are allowed at Collier County Parks &
Recreation as there is an exclusive concessionaire on-site.
4. All vendors must provide a current business license and proof of insurance of at least
$1,000,000 in coverage.
Facility(s) Type Requesting:
(Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9
Soccer Field)
(1)
(2)
(3)
(4)
Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please
note, a cost may be associated with these requests at the expense of the event organizer, unless
agreed upon in writing and excused as an expense by the CVB.
Will you require food any on-site concessions?
*If yes, please ensure an accurate event schedule is provided to Collier County Parks and
Recreation upon request to ensure ample preparation time.
Estimated # of Spectators per day of event:
Estimated # of Teams:
16.F.4.a
Packet Pg. 1113 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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If using multiple facilities, please provide the information below.
*Site Directors must be at least 21 years of age and remain on premises for the duration of the event.
Site Director Name & Cell Phone (1):
Site Location:
Site Director Name & Cell Phone (2):
Site Location:
Site Director Name & Cell Phone (3):
Site Location:
Insurance Policy
Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of
coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to
event. The event organizer is subject to a late fee if this documentation is received after (15) business
days. Reservation will not be honored without appropriate insurance on file.
Please refer to the below for additionally insurance and coverage requirements.
Collier County Board of County Commissioners
3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746
o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier
County Board of County Commissioners is an additional insured”. This coverage must remain in
effect for the entirety of the event including the following coverages:
o General liability requirements as follows: Provide Collier County with proof of a comprehensive
General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00
Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000)
o Agree that Collier County assumes no liability for the recruitment, selection, background screening of
non-county special event management, staff, volunteers, coaches, youth leaders, and others.
(Please, initial to verify your compliance with the above Insurance Policy)
Facility Rental Deposit Policy
A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier
County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has
not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the
deposit towards the event balance, provided the facilities utilized for the event are returned in the same
condition as prior to the event. Should any damages or monetary obligations be incurred by the facility
(i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and
Recreation.
(Please, initial to verify your compliance with the Facility Rental Deposit Policy)
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Packet Pg. 1114 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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Event Cancellation Policy
Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full
refund will be issued. All event cancellations must be in writing and sent to Casey Doyle at
casey.doyle@colliercountyfl.gov
In the event the reservation is canceled less than 90 days prior to the first requested date of reservation,
a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 45 days prior to the first requested date of reservation,
a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
In the event the reservation is canceled less than 15 days prior to the first requested date of reservation,
a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the
deposit will be issued.
If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded
by Collier County Parks and Recreation.
Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not
be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor
and/or weather does not allow for the event to begin, rental fees and expenses associated with the date
of cancellation will be refunded.
Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event
Organizer. Deposit will be refunded in full. No other refunds will be made.
(Please, initial to verify your compliance with the Event Cancellation Policy)
Facility Parking Policy
Please note, all cars parking on Collier County Park property must park within the designated parking
areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park
users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly
prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking
guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued
to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals
associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via
email.
(Please, initial to verify your compliance with the Facility Parking Policy)
16.F.4.a
Packet Pg. 1115 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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Venue Rental Request & Approval Policy
Venue rental request and/or approved venue requests are subject to relocation to another County facility
or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with
Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the
above adversities will be communicated to the renter by Collier County staff. Please note after capacity
limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event
organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large
events.
(Please, initial to verify your compliance with the Venue Rental Request & Approval Policy)
Rental Fees & Payment Policy
All fees and expenses related with the event are the responsibility of the event organizer to pay. In
addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues,
and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it
is determined that the event will require more event fields/space after funding assistance has been
approved for the event, the additional cost will be the responsibility of the event organizer to remit.
Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of
the event. If all fees are not paid then the event will not be honored and will be cancelled.
(Please, initial to verify your compliance with the Rental Fees Policy)
Weather Policy
Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation
Event Supervisor in accordance with the protocol approved by Collier County.
(Please, initial to verify your compliance with the Weather Policy)
Event Approval Policy
I understand that submitting an application is NOT a guarantee of availability or approval. Approval
will be indicated once all signatures below are completed and the County confirms the requested
facilities are available in compliance with Parks and Recreation requirements. However, Collier County
reserves the right to deny or cancel rental request if the required documentation is not provided
and/or if guidelines are not followed as requested by Collier County. This also includes those
guidelines set forth in the above application and the Collier County Parks and Recreation Rules &
Regulations form.
(Please, initial to verify your compliance with Event Approval Policy)
16.F.4.a
Packet Pg. 1116 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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INDEMNIFICATION
To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless
Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized
by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not
be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available
to an indemnified party or person described in this paragraph. This section does not pertain to any incident
arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a
waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes.
_______ (Please, initial to verify your compliance with required Indemnification language)
16.F.4.a
Packet Pg. 1117 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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Collier County Sports Tourism Event Funding Application
Funding Eligibility
Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future
overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels
and lodging in Collier County over multiple days throughout the duration of the event.
Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states:
“To promote and advertise tourism in this state and nationally, and internationally, however, if tax
revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event
shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the
activity, service, venue, or event to tourists.”
The following criteria are required for TDT funding support:
Funding Eligibility
1.Fully completed Application must be received 90 days prior to the first day of the event.
2.All applications must be submitted online or via email. No handwritten Applications will be accepted.
3.Event must be more than (1) day in duration.
4.Event must generate a minimum (250) or more room nights within Collier County.
5.Events with national television exposure may be considered for additional funding reimbursement.
6.Event must have a history of attracting significant out-of-county visitors and/or the potential to
attract out-of-county visitors. Collier County reserves the right to request proof of room nights,
host, and/or hotel references from previous events.
7.Must comply with all Collier County guidelines, rules, safety protocols, and laws.
Pre-Event Requirements
1.Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to
the =first date of the event.
2.Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or
other Collier County paid lodging accommodations must be advertised to participants and spectators
prior to the event, on the event website and/or via email blasts.
3.Must provide documentation of marketing promotions outside of Collier County for the event
that will attract overnight visitors and spectators to Collier County. Naples, Marco Island,
Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must
be used in all marketing and/or promotional items as it relates to the event.
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Packet Pg. 1118 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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Post-Event Requirements
1. Events that exceed the estimated room nights will receive the maximum amount of
reimbursement previously approved. A higher production of room nights than projected will
not qualify for additional refund amount but will be considered as part of future funding
requests.
2. All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is
responsible for all expenses associated with the event and must provide an invoice from all
entities that charged the event organizer for said expenses. Event organizers are subject to
Collier County Finance audit prior to payment.
3. Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements
will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be
accompanied by an invoice from the entity charging the event organizer for each expense as
proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the
amount of reimbursement based on actual expenses and room night production. Only the
items approved by the Collier County Board of Commissioners on the event application are
eligible to be reimbursed.
4. Room night pick-up must be tracked and reported with the submission of a post-event report
to Collier County within (10) calendar days after the last day of the event to remain eligible for
funding reimbursement.
5. The event must achieve a minimum of 250 room nights within Collier County to receive funding
reimbursement. If the room nights generated from the event within Collier County are less than
250 room nights, then the event will not receive event expenses reimbursement.
Allowable Expenses
1. Promotional, marketing, and advertising expenses in target markets outside of Collier County.
2. Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown,
operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any
facility rental, equipment or third-party rental and/or vendor will need to be procured and
rented by the event organizer. Event organizers may request reimbursement for such
expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor
reimbursement of any rental or vendor directly affiliated with the event organizer. In certain
instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County
Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.).
3. Sanctioning and/or bid fees directly related to the event
Non-Allowable Expenses
1. Food, Beverages, Refreshments.
2. Administrative or general expenses. (i.e. office supplies, copies etc.)
3. Building projects or permanent equipment expenses.
4. Fundraising cost and/or functions. Prize money or purses.
5. Expenses and debts not related to event.
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Packet Pg. 1119 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners
(BCC)
1.Applications will be reviewed to evaluate the impact of the event to Collier County.
2.All proposed funding must be recommended by the Collier County Tourist Development
Council and the Collier County Board of Commissioners. Expenses will not be reimbursed
unless all elements of the Event Application are strictly adhered to.
Event Summary
How many years has this event been held?
What previous locations have hosted this event?
How many participants does this event host historically?
How many room nights has this event attracted historically?
How many spectators has this event attracted historically?
Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel
room nights for each category.
Out- of- Area Youth Participants Local Youth Participants
Out-of-Area Adult Participants Local Adult Participants
Out-of-Area Staff & Media Local Staff & Media
Gender of Participants Number of Teams
Age Ranges of Participants Total Projected Room Nights
All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a
National governing body. Documentation of sanctioning must accompany the application. (Ex: COI
through governing body for documentation.)
Which organization will be sanctioning this event?
How will you be securing Collier County hotel accommodations? If you are contracting with a housing
company, please list below.
16.F.4.a
Packet Pg. 1120 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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Marketing Plan
Please, describe in detail the marketing outlets that will be used to promote this event to participants,
visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time
of application and can be emended up to 60 days prior to the first day of the event with the
application.
PROJECTED EVENT EXPENSES:
Please refer to the allowable and non-allowable expenses on page 8 of this document to indicate the
intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an
item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses
will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded.
Allowable Expense Amount
Total Amount Requested:
OTHER EVENT EXPENSES NOT REIMBURSABLE:
__________________________ ____
______________________ ________
______________________ ________
_____ _________________________
Post-Event Material Deadline Policy
Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days
from the last day of the event. Failure to submit the proper documentation provided by Collier County,
may result in forfeiture of County approved funding reimbursement and/or future event dates.
(Please, initial to verify your compliance with the Post-Event Material Deadline Policy)
16.F.4.a
Packet Pg. 1121 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
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Evaluation of Event for Future Dates Policy
Upon submission of the post-event and room night materials, Collier County will evaluate the impact of
the event in Collier County based on the deliverables outlined by the event organizer in the funding
application. Collier County will determine based on said evaluation, the extent of which Collier County
will be involved with the event in future years, in terms of event dates and funding. If an event fails to
meet the assured impact to Collier County, Collier County reserves the right to cancel future requested
and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations,
law enforcement/security detail required, violation of park regulations, county laws, etc.) that are
deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or
approved dates.
(Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy)
Hotel & Room Night Guidelines Policy
Event organizers are required to provide actual room night pick-up reports from hotels, which housed
event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the
event. These reports must come from hotel representatives and be printed on official hotel stationery
Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third-
party booking agency is used; the same procedure as above applies. Third-party booking agencies must
also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up
reports as outlined above, will not be considered for inclusion into the room night total for the event.
(Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy)
Compliance
I hereby certify that the information contained in this application is true and correct to the best of my
knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports
Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a
condition of receiving funds from Collier County.
(Please, initial to verify your compliance)
16.F.4.a
Packet Pg. 1122 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
Page 12 of 12
Collier County Use Only
Rental Fees and Charges
Approved facility:
Number of fields approved:
Field type:
Venue Rental Cost (including load-in dates):
Additional Rental Cost (i.e. stage, tables, etc.):
Total Cost:
Expenses to be reimbursed by Tourist Development Tax funds:
Expenses to be paid by Event Organization:
Event Director
Printed Name:
Title:
Collier County/CVB Representative
Printed Name:John Melleky
Title: Arts and Culture Manager
Signature: Signature:
Date: Date:
Parks & Recreation Representative
Printed Name:
Title:
Signature:
Date:
Applications must be sent electronically to be
eligible for review.
Please send application via email to:
Nicole King
Naples, Marco Island, Everglades Convention
and Visitors Bureau
239-252-4267
Nicole.King@colliercountyfl.gov
11/15/2023
16.F.4.a
Packet Pg. 1123 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27341 : October 2023 Advertising World Series Event After the
Industry Attendees Organizer Media/Sponsors Total
Lodging $126,787 $0 $0 $126,787
Transportation $8,386 $292 $20 $8,698
Food & Beverage $67,006 $5,295 $0 $72,301
Retail $78,329 $0 $0 $78,329
Recreation $39,470 $0 $0 $39,470
Space Rental $0 $2,516 $0 $2,516
Business Services $0 $3,373 $11 $3,384
TOTAL $319,977 $11,476 $31 $331,484
Event Parameters Key Results
Event Name:Advertising World Series Business Sales (Direct):$331,484
Organization:The Advertising Softball World Series Business Sales (Total):$462,961
Event Type:Adult Amateur Jobs Supported (Direct):129
Start Date:10/9/2023 Jobs Supported (Total):149
End Date:10/11/2023 Local Taxes (Total):$13,992
Overnight Attendees:245 Net Direct Tax ROI:$12,451
Day Attendees:0 Estimated Room Demand:585
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 11/1/2023 3:48:34 PM
16.F.4.b
Packet Pg. 1124 Attachment: World Series EIC (27341 : October 2023 Advertising World Series Event After the Fact Approval)
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $331,484 $131,477 $462,961
Personal Income $113,247 $36,841 $150,088
Jobs Supported
Persons 129 20 149
Annual FTEs 3 0 3
Taxes and Assessments
Federal Total $30,247 $11,076 $41,323
State Total $23,902 $4,181 $28,083
sales $18,333 $1,972 $20,305
income $0 $0 $0
bed $0 -$0
other $5,569 $2,209 $7,778
Local Total (excl. property)$12,451 $1,541 $13,992
sales $3,055 $329 $3,384
income $0 $0 $0
bed $6,339 -$6,339
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $3,056 $1,212 $4,269
property tax $6,013 $1,452 $7,465
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)585
Room Pickup (block only)585
Peak Rooms 129
Total Visitor Days 1,112
Event Name: Advertising World Series 2023
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: The Advertising Softball World Series
Direct local tax ROI (net property taxes)
Direct Tax Receipts $12,451
DMO Hosting Costs $0
Direct ROI $12,451
Net Present Value $12,451
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $13,992
Total ROI $13,992
Net Present Value $13,992
Total ROI (%)-
Destinations International Event Impact Calculator 11/1/2023 3:48:35 PM
16.F.4.b
Packet Pg. 1125 Attachment: World Series EIC (27341 : October 2023 Advertising World Series Event After the Fact Approval)
16.F.4.c
Packet Pg. 1126 Attachment: World Series logo info (27341 : October 2023 Advertising World Series Event After the Fact Approval)
16.F.4.c
Packet Pg. 1127 Attachment: World Series logo info (27341 : October 2023 Advertising World Series Event After the Fact Approval)
16.F.4.c
Packet Pg. 1128 Attachment: World Series logo info (27341 : October 2023 Advertising World Series Event After the Fact Approval)