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TDC Agenda 11/20/2023COLLIER COUNTY Tourist Development Council AGENDA November 20, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice-Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Commit tee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. November 2023 Collier County Tourist Development Council Page 2 Printed 11/16/2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. October 16, 2023 Meeting Minutes 5. Presentations A. Executive Director Update B. PCSC Business & Operating Plan Presentation C. Human Resources Job Search Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities B. Tourism Division 7. New Business A. Coastal Zone Management 1. Recommendation to approve a Work Order with Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2024 under Contract No. 18-7432-CZ for time and material not to exceed $157,840 and make a finding that this item promotes tourism (Fund 1105, Project No. 90536). 2. Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ with Taylor Engineering, Inc., for the construction-phase and final certification for the “Collier County Dune Restoration Planting Project” and make a finding that this item promotes tourism. November 2023 Collier County Tourist Development Council Page 3 Printed 11/16/2023 3. Recommendation to approve the purchase of a Barber Surf Rake from H. Barber & Sons, Inc., utilizing Cooperative Procurement Piggyback 341 “Refuse Handling Equipment – RH08-20”, with funding from Tourist Development Tax Fund 1105 in the amount of $70,914.00, and make a finding that this expenditure promotes tourism. 4. Recommendation to approve the purchase of a John Deere 6135E Cab Tractor from Deere & Company utilizing Cooperative Procurement Piggyback 222 “110719 - JDC Agricultural Tractors & Equipment”, with funding from Tourist Development Tax fund 1105 in the amount of $120,865.39, and make a finding that this expenditure promotes tourism. 5. Recommendation to approve Change Order No. 1 to Agreement No. 18-7432-CZ with APTIM Environmental and Infrastructure, LLC, for the professional engineering services providing re-survey, re-design, bidding assistance, and post- design services for the remaining South Naples emergency berm, and make a finding that this item promotes tourism. (Project No. 50280) B. Sports 1. Recommendation to approve the expenditure of the Tourism Development Tax Promotion funds to support the October 2023 Advertising Softball World Series event, up to $5,000, waive any irregularities in the process, and make a finding that these expenditures promote tourism. 8. Old Business Ten Minute Break 9. Marketing Partner Reports A. Marketing Partner Report 10. Tourism Staff Reports A. Tourism Staff Reports 11. Council Member Discussion 12. Next Scheduled Meeting A. Next Meeting Date - December 18, 2023 January 2024 TDC meeting will be on Tuesday, January 16th 13. Adjournment 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Doc ID: 27137 Item Summary: October 16, 2023 Meeting Minutes Meeting Date: 11/20/2023 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 11/01/2023 12:55 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 11/01/2023 12:55 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 11/01/2023 12:55 PM Tourism Paul Beirnes Director Completed 11/01/2023 1:52 PM Office of Management and Budget Christopher Johnson OMB Completed 11/02/2023 11:49 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 11/06/2023 9:24 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/06/2023 2:25 PM County Manager's Office Ed Finn Deputy County Manager Completed 11/06/2023 6:57 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/07/2023 8:07 AM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 4.B.1 Packet Pg. 4 October 16, 2023 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, October 16, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 a.m. in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker Councilman Michael McComas Amanda Cox (excused) Councilor Jared Councilor Grifoni Nancy Kerns Ed “Ski” Olesky Councilwoman Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director 4.B.1.a Packet Pg. 5 Attachment: TDC 10-16-23 DRAFT Minutes (27137 : October 16, 2023 TDC Meeting Minutes) October 16, 2023 2 Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of seven was established by members present in the board room. Mr. Beirnes said Amanda Cox is on vacation and has an excused absence and City Council member Beth Petrunoff has an excused absence. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda (No Changes) Vice Chair Hill made a motion to approve the agenda. Second by Councilor Grifoni. The motion passed unanimously, 7-0. B. Approval of prior TDC Meeting Minutes Regular Meeting September 18, 2023 Councilman McComas made a motion to approve the September 18, 2023, meeting minutes. Second by Vice Chair Hill. The motion passed unanimously, 7-0. 5. Presentations A. Executive Director Update [Paul Beirnes] Mr. Beirnes provided a report on the August numbers: • With the arrival of October, we’re eagerly awaiting the travel cadence to kick back in after September. Although he’ll provide August numbers, he’ll share some September numbers he received yesterday. • Visitors in September were up 9.6% over the previous year. • Room nights in September were up 2.7%, direct spending was up 5.1% and overall occupancy was up 2.7%. None of that had to do with Hurricane Ian because it hadn’t hit yet at that time last year, so the numbers are good news. We’ll provide more depth next month. • September performed well, but with the arrival of October, it’s going to be an interesting month to measure against for year-over-year activity because Hurricane Ian arrived just before October last year. • We don’t have confidence in a lot of last year’s performance metrics because simply reaching front desks in the first couple of weeks after Hurricane Ian was difficult a year ago. • As you start to receive the STR report every Wednesday, you’ll start seeing a difference, so we’ll look at the prior year, 2021, and continue to look at 2019 to make sure we’re on pace. • But by the time we got to the 2022 holiday season, things started normalizing and season was back. • The STR report showed an immediate spike of $28 in average-daily rate last week. It went through the roof. He believes revenue managers forgot what happened a year ago and saw 4.B.1.a Packet Pg. 6 Attachment: TDC 10-16-23 DRAFT Minutes (27137 : October 16, 2023 TDC Meeting Minutes) October 16, 2023 3 there was an incredible increase in occupancy, which increased the ADR to an astronomically high level, so we’ll monitor it closely. • Last week, John Melleky attended the International Festivals & Events Association Conference in McAllen, Texas, and ¡Arte Viva!, our year-long Hispanic arts and culture festival, received seven awards competing against global competitors, including three gold awards. • ¡Arte Viva! received gold awards for best event organization e-newsletter; best multimedia component, “Meet the Artists” video series; and most creative and effective news stunt, our press conference. • ¡Arte Viva! received two silver awards for Best New Festival and Best Social Media Campaign. • It received two bronze awards, for Best Media Relations Campaign and Best Single Magazine Display Ad. • Congrats to the arts and culture community and John Melleky, who put a lot of passion and interest into it, as well as all the agencies that help make us look good on paper and electronics. • Every year, we celebrate the Tourism Star Awards, our opportunity to recognize the tourism industry for everything they do. Last week, Clark Hill was designated as a Legacy Award winner for his many years of service, commitment and community involvement. [Vice Chair Hill thanked him for the honor.] • In recognition of Collier County’s centennial, we created another award, the Centennial Award, for someone who has impacted the tourism industry. Clyde and Nikki Butcher were honored for their involvement in promoting the Everglades and eco-tourism in Collier County. • The Tourism Star Awards event was attended by about 200 people and was a great celebration. • Two weekends ago, we took possession of the next four fields at Paradise Coast Sports Complex, a total of nine fields, including the stadium, that are now filled with sports and activities. It allows us to take some upcoming events, such as AYF (American Youth Football), to a new level on one property. • Our focus in September was to push the shoulder seasons for the spring, summer and into September. We knew season did well, but spring, summer and fall were critical, so we focused on our ability to elevate that. It’s difficult because students return to school and parents get back into that routine, so we focused on dining. • The CVB hosted a Garden & Gun magazine destination culinary showcase in September that generated over 8 million impressions. • Paradise Coast Sports Complex hosted a sold-out USA Today Wine & Food Experience festival. It was a little rainy about two hours into it, but a lot of interested people remained. • Starting in August, we concentrated our effort on Sizzle Dining, which has been going on for several years. We saw a great opportunity to elevate our culinary offerings. [Mr. Beirnes asked Luisa Laurelli, Paradise Advertising’s account director for client services, to outline the Sizzle Dining presentation.] Ms. Laurelli detailed a PowerPoint presentation that showed the creative aspects of the three-week Sizzle Dining campaign in which $1 for each meal sold was donated to Blessings in a Backpack, and the media, commercials and ads used to promote the campaign. 4.B.1.a Packet Pg. 7 Attachment: TDC 10-16-23 DRAFT Minutes (27137 : October 16, 2023 TDC Meeting Minutes) October 16, 2023 4 Guy Clarke, founder of Sizzle Dining, told the TDC: • Sizzle dining showcases the vibrant culinary landscape of Florida’s Paradise Coast and is known for its affordable three-course standards and two-course lunches. • Sizzle Dining is more than a foodie celebration. It helps restaurants during the slowest month of the year, and this year it exceeded all expectations. • The support from CVB through marketing and PR efforts greatly expanded the awareness of the event outside our normal reach and made a difference for local restaurants. • We signed up a record-breaking 95 participating restaurants. • Using the lure of our delicious Southwest Florida culinary scene, the efforts not only helped put butts in seats, but restaurants reported stronger numbers this year compared with last year. They included Simit Mediterranean, USS Nemo, Nosh on Naples Bay, and others from Marco Island on up provided positive feedback. One said the event literally saved their September. Others said they were able to hire more staff, increase hours and many others reported seeing lots of new faces. • The event turned the traditionally slow month of September into something that fosters a sense of community pride and identity as we came together, supported restaurants and dined out. • The partnership not only helped restaurants, but our community. $1 out of every Restaurant Week meal goes to Blessings in a Backpack, which provides nutritionally balanced food packs to food-insecure elementary students every Friday during the school year. This year, participating restaurants donated $48,884, a record-breaking number that makes a profound difference in the lives of those in need. • In the past three years, Sizzle Dining has helped over 600 local children have 20,000 hunger-free weekends. Every September, Sizzle Dining injects over $3 million into the Southwest Florida economy and encourages visitors and residents to explore and support our local restaurants, hotels and businesses. • Plans for Sizzle Dining 2024 are already underway, with numerous restaurants already committing to participate. • He hopes to continue to have the TDC’s support as we showcase our region’s culinary excellence. Mr. Beirnes told the TDC: • The impact of these three-course, fixed-price initiatives can’t be underestimated. • In his previous role in Central Florida, where he was the founder of Visit Orlando’s Magical Dining, he found that it’s not how much business you drive, but the impact you can drive to the community through the charity component. • Last year, Sizzle Dining sold about 22,000 meals during September and this year, it increased to 48,884 meals. That doesn’t demonstrate everything that’s happening because there are probably two or three members in a party who ate away from Sizzle Dining (at non-participating restaurants). • The impact is you have people looking at this as a dining destination and they’ll continue that through the year. • We’re looking at this as a pillar for us to continue to elevate our destination’s dining component. • He looks forward to partnering with Mr. Clarke and Sizzle Dining next year. [He congratulated Mr. Clarke and others for their great work.] 4.B.1.a Packet Pg. 8 Attachment: TDC 10-16-23 DRAFT Minutes (27137 : October 16, 2023 TDC Meeting Minutes) October 16, 2023 5 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities (None) B. Tourism Division (None) 7. New Business A. Coastal Zone Management (None) 8. Old Business (None) 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a county website link. The Research Data Services report is presented monthly, and other reports are presented at TDC meetings on an-as-needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research – Joseph St. Germain, president [Mr. St. Germain detailed a PowerPoint presentation on August and YTD numbers.] [There were no questions.] B. Paradise Advertising – Luisa Laurelli, Account Director, Client Services (See 5.A above.) C. Lou Hammond Group – Mackenzie Comerer, VP PR [Ms. Comerer detailed a PowerPoint presentation, “Services Conducted in September 2023.” [There were no questions.] Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections – Paul Beirnes, Tourism Director Mr. Beirnes detailed a PowerPoint presentation for September: • Collections year-to-date show us at $42 million in collections, still awaiting the actual remittance of collections in September • After the hurricane, we mathematically looked at the hotels that were on the sidelines and how long we estimated they’d be down and couldn’t have imagined $40 million this year. 4.B.1.a Packet Pg. 9 Attachment: TDC 10-16-23 DRAFT Minutes (27137 : October 16, 2023 TDC Meeting Minutes) October 16, 2023 6 For us to be at $42 million with one more month is rewarding. It’s not just the CVB’s drive, but the entire destination’s drive. • Occupancy and ADR are solid, so we’ve got positivity as we go into fall and season, hopefully without hurricanes or borders shut down. • He’s extremely bullish on the year ahead and hopes we’ll break another record. • If you’d like to see performance by month or location, the information is in the packet. E. Miles Partnership – Enriqueta Balandra [Ms. Balandra detailed a PowerPoint presentation, “Paradise.com – September 2023”] [There were no questions.] F. Paradise Coast Sports Complex/Sports Facilities Companies – Marissa Baker, Adrian Moses, J.P. Terrasi. Ms. Baker said she has the pleasure of working with the operator daily to ensure they’re delivering what Collier County wants them to deliver. September was an amazing month for them. [Mr. Moses and Mr. Terrasi detailed PowerPoint presentations.] Mr. Olesky asked for the reason for cancellations. Mr. Moses responded that: • We had two cancellations. • The first operator didn’t promote their tournament early enough and didn’t open registration early enough. • The second cancellation involved a first-time tournament that overestimated how many teams they’d be able to get. They learned their lesson and haven’t been scared away. They are committed to us and committed to making the tournament a success. • Ultimately, it comes down to registration. If an operator doesn’t get the registration of teams that they need, then it’s not in their best interest to cancel. • The way this complex was being run before and the reason it got into some financial hot water was because all contracts were offered as a zero-dollar contract. There was no deposit collected and no penalty for anyone, so there were no repercussions for operators if they canceled, other than our ability to tell them they won’t be having a tournament here again. • Our current contracts give us the ability to retain deposits that we collect, so we at least protect the time we put into putting these tournaments together. Chairman McDaniel asked what the matrix was that determines the deposit amount. Mr. Moses said they calculate how many fields they want across the boundary and divide it by two, so a 50% deposit. Chairman McDaniel said, So they pay a 50% deposit based upon our calculations on the value of the utilization for those fields and forfeit that if they cancel? Mr. Moses said that was correct. [Mr. Moses congratulated Vice Chair Clark Hill on his award.] Mr. Moses said he’s a Florida Restaurant & Lodging Association (FRLA) board member and serves on the sports committee. The annual FRLA Golf Tournament is on November 2nd. Serving on the 4.B.1.a Packet Pg. 10 Attachment: TDC 10-16-23 DRAFT Minutes (27137 : October 16, 2023 TDC Meeting Minutes) October 16, 2023 7 FRLA is in addition to what we do here. We’re helping the business community by taking on that responsibility. The FRLA has positions available for tournament foursomes and sponsorships. Chairman McDaniel asked where the tournament would be held. Mr. Moses said at the J.W. Marriot Hammock Bay Golf Course on Marco Island. Mr. Beirnes told the TDC: • This photo was taken at Snowfest last year, which was a great success, as was July 4th. • Parks & Rec, tourism and the sports complex have been working for four or five months on Snowfest, using what we learned about our July 4th event and applying that as a unified team to make Snowfest a blowout success with big numbers. • With the addition of the four fields at the sports complex, he realizes some of these after- event learnings and financials are much grander than you’d imagine. The final four fields are pre-painted for football, but each week, there could be field hockey, football, soccer, lacrosse. All require different lines being painted. • Although the four fields are a blank slate, the challenge is they need to scrub, paint and flip each time, which requires a lot of effort, time and money. It’s significant overtime. • This gives the balance for Adrian and his team to be able to manage painting and longevity on the fields, which are important for what we do. G. County Museums – Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation on September visitation.] [There were no questions.] 11. Tourism Staff Reports (None) 12. Council Member Discussion Mr. Olesky thanked tourism’s partners for all the work they do. Ms. Becker said in the St. Germain presentation, there were some interesting percentages she wants to keep an eye on. One was that the Central and South America share of visitors was up 54%, which is interesting at a time when we said we were having trouble competing with Miami. There also were twice as many people staying in hotels as in the Airbnbs or vacation rentals. We had thought that more people were staying in the vacation rentals, so that’s interesting. And it also said only 1% had come here for sporting events, which was a strange percentage considering the wonderful report from Paradise Coast Sports Complex. She said that’s worth keeping an eye on. Mr. Beirnes said for sports, you’ll probably see it spike because as Adrian had mentioned, we would have cooked most of those athletes in August, so there weren’t many field activities then, but there will be other months, such as December, when those numbers will probably be significantly higher. We’re also watching Latin America, which had drifted very low, yet compared to last year, there was significant growth. We’ll continue to monitor it, but we think we’re still going to be in the right position focusing on Canadians, which are like a rocket ship taking off. Ms. Becker said she’s seen the same thing on 3rd Street with Canadians. Ms. Kerns said they missed him on Thursday, and congratulated on the event he was participating in. She commended his staff for the wonderful job they did. It was one of the nicest Star Tourism 4.B.1.a Packet Pg. 11 Attachment: TDC 10-16-23 DRAFT Minutes (27137 : October 16, 2023 TDC Meeting Minutes) October 16, 2023 8 events that she’s attended. It was happy and positive and you could feel the vibrations in the room. It was a job well done by all of you. Mr. Beirnes said his team handled the event entirely. He had to attend Destination Florida, where he was being elected to its board of directors, which represents all CVBs in Florida. Staff over-delivered because he kept getting texts at the conference about the great news. He congratulated everybody. Chairman McDaniel said the Immokalee football team is holding a fundraiser luncheon today from 10:30 a.m. to 1 p.m. on the football field, $10 a plate for chicken to support our Immokalee football team. He asked Councilor McComas about the Stone Crab harvest. Councilman McComas said he doesn’t have the data from the mayor yet. Mr. Beirnes noted that the artist of the month for the County Commission Chambers is ¡Arte Viva! The exhibit is Faces of Immokalee. 13. Next Scheduled Meeting Date/Location – 9 a.m. Monday, November 20, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 10:20 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Bill McDaniel Jr., Chairman These minutes were approved by the Council on _________________, (choose one) as presented, _______ or as amended ___________. 4.B.1.a Packet Pg. 12 Attachment: TDC 10-16-23 DRAFT Minutes (27137 : October 16, 2023 TDC Meeting Minutes) 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.B Doc ID: 27130 Item Summary: PCSC Business & Operating Plan Presentation Meeting Date: 11/20/2023 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 11/01/2023 10:34 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 11/01/2023 10:34 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 11/01/2023 10:35 AM Tourism Paul Beirnes Director Completed 11/01/2023 11:28 AM Office of Management and Budget Christopher Johnson OMB Completed 11/01/2023 11:33 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 11/06/2023 9:21 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/07/2023 8:28 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/08/2023 12:31 PM County Manager's Office Ed Finn Deputy County Manager Completed 11/14/2023 6:05 PM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 5.B Packet Pg. 13 Annu al operatin gBusine s s &op eratin g plan PREPA RED FO R: Colli er co unty DATE ISSU ED : 10-20- 2023 [facility logo here ] 5.B.a Packet Pg. 14 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) TABLE OF CONTENTS EXECUTIVE SUMMARY 3 2024 GOALS 4 YEAR IN REVIEW 5 TEAM OVERVIEW 7 BUSINESS UNIT OVERVIEWS 11KEYDATA:SPORTS IN THE REGION •BUS DEV SPORTS •BUS DEV,SPONSOR &NON-SPORT 8 •FOOD &BEVERAGE 9 •RETAIL 10 •MARKETING 11-12 ONGOING FACILITY MAINTENANCE 13 VISITOR BEHAVIOR SUMMARY 14 2 5.B.a Packet Pg. 15 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) Oct ‘23 –Sep ‘24 FISCAL YEAR This business plan outlines the strategic direction of Sports Facilities Companies as the complex operator to meet and exceed expectations for financial performance,sports tourism,and community use. The success exhibited during the 22-23 Fiscal term was due to an unwavering commitment of those involved in the Sports Complex project;County staff in a variety of departments including Finance,IT, Facilities,Tourism,however it was the SFC team supported by our Corporate Office that took a challenging project and turned remarkable results. EXECUTIVE SUMMARY mission To improve the health and economic vitality of the community of Collier County. VISION Creating extraordinary experiences for the Collier County community,an economic and tourism engine,operated at the highest standards of excellence,with a positive operational financial outcome. 3 5.B.a Packet Pg. 16 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) Fiscal year OCT ‘23 –SEP ‘24 goals 4 INCREASE LOCAL PROGRAMMING USE 1.BOOK FIELD USE WITH LOCAL PROGRAMMING AT 75% OF TOTAL INVENTORY •Field inventory is defined as four hours per day,per field on Monday –Thursday •Local programming groups to benefit from facility success with a rate freeze •Solidify average hourly rate at $38 per hour 2.MEET AN D EXCEED FACTORY GYM REVENUE TARGET •Target 50 annual members and weekly visitation of 150 •Increase the visibility of the gym, through engagement of 5k and cycling events •Identify a suitable company sponsorship with the goal of cost-free use for residents. DRIVE ECONOMIC IMPACT THROUGH SPORTING EVENTS 1.BOOK A VARIETY OF TOURNAMENT EVENTS •Develop strategic partners for long-term events with the potential to grow •Efficiently book schedule using all aspects of the facility for potential revenue (roads and parking lots) •Provide dynamic pricing in traditionally slower months to generate consistent visitation 2.HOST MAJOR SPORTING EVENTS •Utilize stadium to attract national and international interest events •Develop partnerships with governing bodies and leagues •Host state/national sanctioned sporting events INCREASE LOCAL EXPOSURE THROUGH COMMUNITY/CULTURAL EVENTS 1.QUARTERLY MAJOR CULTURAL EVENT •Utilize the expanding footprint of the Complex to host community events •Develop key partnerships with promoters and talent buyers •Structure these events into our schedule during high hotel compression periods 2.MONTHLY CULTURAL EVENTS •Events that can coincide with sporting events •Use of the Great Lawn and non-sporting facilities •Variety of weekly musical programming,art shows and markets MEET FINANCIAL TARGETS 1.CONVERT AN CILLARY REVENUE FROM EVENTS •Comprehensive retail and food & beverage offerings •Rental of Collier County owned assets •Drive event sponsor sales and commission revenue from partner vendors 2.SPONSORSHIP/NON-TRADITIONAL REVENUE •Facility asset sponsorship •Catering and offsite Food Truck sales •Develop Retail operation to include online shopping and carry brand name apparel •Capitalize on commissions from SFC ticket sales and hotel booking software 3.OPERATIONAL ECONOMY •Scheduling efficiency to maintain logistical costs at a minimum •Introduce new Point of Sale system to improve keyed in sales process and streamline reporting •Manage landscaping/cleaning vendor budget COLLIER COUNTY Client priorities Increase local programming use Drive economic impact through SPORTING events Increased local exposure through community/cultural events Meet financial targets YOUR GOALS ARE OUR GOALS. HERE ARE OUR TOP PRIORITIES TO CONTINUE TO SERVE YOU. 5.B.a Packet Pg. 17 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) Year in review YEAR 1 REVIEW –RECOVER, EXECUTE, BUILD The 22-23 fiscal year began in the most challenging circumstances with the SW FL area being struck by Hurricane Ian.The immediate physical impacts to the Complex were limited by the excellent team performance of the Paradise Coast SFC Team led by Michael Lieberman combined with Kirk Peters directing the County Maintenance Staff. The combined team executed our Hurricane preparedness plan to the tee and the damage sustained at the Complex was limited to a broken gate, ripped awning in the Factory. At that time that the Complex could have been open for Sporting activity the very next day, however we had a much more important responsibility hosting the first responders who were attending to the rescue and recovery operations for the Community. As the area recovered the Complex was used by St Matthew’s House to provide a post storm food distribution event with a record number of families benefiting. This event led to SMH hosting weekly food distributions at PCSC, quickly coming the most visited distribution site of theirs. We also hosted the Department of Children & Families DSNAP Food Stamp collection event –a huge operation that was the first that involved our staff working seamlessly with state and local government departments. It is our involvement in these events and our partnerships with the AKTION Club and providing vocational opportunities for students in the CCPS GATE program that highlight our commitment to the community, and we are incredibly honored to be able to serve in this way. The Complex has been delayed in construction and our fiscal budget was written at a time when the expectation was a 10 field facility. We began the year with the same assets as we had when we assumed management control in 2021. Add to these construction delays, a full October schedule was essentially canceled due to the impacts of the storm. However, opportunity arose from a community wanting to get back to normality, and sport/recreation once again proved its resilience as we reopened, we were able to host events displaced from their original locations. We rebooked the entire calendar of all the canceled events and took on others such as the Thanksgiving Day 5k typically hosted in the City of Naples so that the community didn’t have to miss out of traditional events on the calendar. After Thanksgiving –the robust and calculated contracts negotiated with our partners allowed the team to convert on the opportunities available. It quickly became apparent that these contracts and subsequent services provided were more lucrative than expectation. Through providing services to operators and event owners such as golf cart rental and catering, we were able to drive revenues that typically doubled revenue projections, whilst providing a level of service to our clients not available at other venues. The challenge we faced with these unexpected, increased revenues was the increased burden of COGS. Despite the heavy workload, our Expenses were kept in check and relatively close to our original budget. We hosted two events that were not in our original budget or business plan, Snow Fest in December and the Centennial July 4th Fireworks. Both events further put our team under pressure to deliver and further demand on our COGS expenditure. Through teamwork and collaboration with the County Managers Office, we were able to execute both events and manage our COGS to ensure we weren’t left short for our regular operation expenses. More and more events that we retained from the previous operator on renegotiated contracts and new events from a competitive sales approach brought more and more opportunities to convert, on which the team did with consistent accuracy. All of this was made possible despite the Revel POS system not being adequate for our use. We made the decision to move away from this service to NCR Aloha, which will come into effect in Q1 of this Fiscal Year. New events were supported with strong and creative non-sports initiatives such as the Movies in Paradise series that converted a free community event into a revenue generating partnership prospect meeting the needs of a local business. Our success was also possible due to our loyal partners, supporting the venue, none more so that Brian Massoll and our friends at Naples Dealers, who consistently supports our community initiatives and sees enough value in our operation to invite his customers to an excellently attended appreciation event that we delivered on Kentucky Derby Day! Our success led to two adjustments to the original budget, each time increasing revenue and improving the net operating income. We are proud to have presented an operating profit in FY 22-23 starting the year with a natural disaster and ending it with the same assets that we began with in 2021 delivering on every aspect of our business plan. The final paragraph of the business plan remains the same as last year, and our success only highlights more acutely the opportunity that is available “As SFC continues to convert opportunities into productive results using the facilities at our disposal,there is a critical need to complete the Complex as planned.This will allow us to operate bigger,more efficient,and host more profitable events while providing tremendous recreational and cultural value to the residents of Collier County" Ad rian Moses SFC General Manager Paradise Coast Sports Complex Jack Ad ams SFC Vice President 5 5.B.a Packet Pg. 18 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) Year in review $700,000+ over revenue target|250,000+ unique visitors 6 5.B.a Packet Pg. 19 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) •Increased business = Increased salary budgets •Provide hardworking staff compensation increases •More employment opportunities both FT and PT •Operational staff costs now expenses •More balanced budget for reporting •Creative staffing and cross-training for efficiency Current Staff Positions (#of employees) •FT (11) •FT Hourly (2) •PT Hourly (41) LABOR & EMPLOYMENT Driving indirect economic impact with employment opportunities Adrian Moses General Manager Michael Lieberman AGM Scott Cornwell Director of Ops. Julianna Stachula Local Program Coord Jeff Walters Dir.Of Business Dev Alicia Graffam Finance Manager Bobby Callahan F +B Director Mack White F+B Lead Luis Gonzales Retail Coord. JP Terrasi Marketing Manager Sarah Culp Events & Tourn. Director 7 The SFC/PCSC operating team Weekly minimum part-time staffing requirements (per operating manual) •Facility Operations (168 hours) •Factory (72 hours) •Cove (70 hours) Average PT Hourly Rates •Facility Operations -$15 •Event Operations -$14 •Food &Beverage -$17 •Bartenders -$10 (+tips) •All over national and state minimums Jason Baumgardner E & T Manager 5.B.a Packet Pg. 20 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) Business development -sports Strategy to Reach FY Oct ‘23 –Sep ‘24 Goals: •Book available weekday field rental ‘peak” inventory to 75%capacity at an average of $38 per/hour •Provide value to Local Groups with frozen rental rates •Secure sponsor for CCPS Soccer Games and Open Play for community wellness •Secure sponsor for Factory to make access cost free for Collier County residents •Close main Stadium Tenant for national league competition •30% increase in teams from Trilogy event •Increase hotel revenues by double on previous year overview Revenue plan for Sports-Related Events OCT ‘22 –SEP ’23 HIGHLIGHTS •Closed on the worlds largest Youth Football Tournament (AYF) and first Field Hockey event •Improved venue efficiency to host multiple events at a single time and back to back without loss of service quality •Secured revenue for negotiating rights for a professional soccer franchise •Introduced Cycling events to the Complex •Hosted over 5,000 spectators for D1 Lax Games •Record numbers of teams and visitors for FBU partner events •Hosted over 750 visiting soccer teams •Increased the average local programming rate to over $35 per hour Big Chart perta 8 ining to topic up he re COGSTargetDescription $1,708$12,000LocalProgramming-Camps $1,292$16,108LocalProgramming-Leagues $0$204,800LocalProgramming–Rentals $0$47,000Factory $150,000$292,750Events–License Fees $0$50,000Events–Hotel Rebates $0$25,000Events-Parking $153,000$647,658TOTAL •Single largest rental event Trilogy Lacrosse 5.B.a Packet Pg. 21 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) Business development –sponsor & non sports 9 Strategy to Reach FY Oct ’23 –Sep ‘24 Goals: •Investment into musical/cultural events •Book 12 minor cultural events on the Great Lawn •Renew existing sponsorship revenue (no less than 85%) •Five new foundation sponsor packages •Close one major sponsor partner at $100k •Add commission from vendor partners and excursions overview Revenue plan for Sponsorship sales and Non- Sports Related Events OCT ‘22 –SEP ’23 HIGHLIGHTS •Developed consistency throughout partners regarding rates and formats •Created new revenue streams in vendor partners for event rental furniture,production equipment and excursions •Successfully executed USA Today Food and Wine event for 55 vendors and 1,500 visitors •Sold variety of party events, from childrens birthday parties to Weddings! •Converted Movies in Paradise into a revenue stream with sponsorship •Closed a multi-faceted deal with Naples Dealers including additional revenue opportunities with client events COGSTargetDescription $150,000$200,000FacilityRentals $48,456$273,000Sponsorship $198,456$473,000TOTAL •Develop relationship with Great Wolf Lodge and work to identify revenue stream potentials prior to their Q4 opening 5.B.a Packet Pg. 22 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) FOOD & BEVERAGE 10 overview Strategies to achieve Food and Beverage goals: Strategy to Reach FY Oct ‘23 –Sep ‘24 Goals: •Concessions:Event Grill Tents,Grab and Go Items,Nonalcoholic drink sales.Points of sale at the Cove, Stadium,Factory, Retail, Market and Mobile Drink Stations. •Catering:Private Parties,Off Site Catering, Stadium Suite Upgrades,Sporting Event Catering,Box Lunches.Furniture rental •Food Truck: On and Off-Site Food Truck Sales •Alcohol Sales:Beer and Wine Sales from the Cove and Catering/Special Events •Outsource/Vendor:Food Truck sale commissions,vendor contracts, Chef led cooking classes,Farmer’s Markets OCT ‘22–SEP ’23 HIGHLIGHTS •Delivered catering for Sporting events and Teams •Fuel Truck won Judges favorite at Naples Zoobilee in February •Closing Kona Ice as a venue partner securing a new revenue stream •Delivered over 6,000 meals during the Trilogy Lax event •Put the Fuel Truck into regular operation and taking it off-site to service other businesses and vendors •Broke single day sales record at the D1 Lax event COGSTargetDescription $100,000$236,000Concessions $105,000$346,125Catering $44,340$48,000FoodTruck $96,000$328,000Alcohol $0$86,000Outsource/Vendor $345,340$1,044,125TOTAL 5.B.a Packet Pg. 23 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) Retail –Custom threads 11 overview Most sports venues sell merchandise, but Paradise Coast Sports Complex has a Retail store that can customize/decorate products for clients. Strategy to Reach FY Oct ‘22 –Sep ’23 Goals: •Aggressive Q1 sell-through of existing inventory with discount sales •Purchase regionally appropriate apparel -SW FL •Sell more non-sport/generic Naples souvenirs and apparel •Point of Sale system at the Factory,Cove and Mobile Sale locations for Special Events •Develop relationships with event organizers to promote pre-sales for events with online store •Re-decorate and reformat the Custom Threads store with new displays and a livelier decoration •Create wholesale accounts with more recognized and established brands •Convert one more local soccer group to uniform sales •Promote B2B sales through Commerce group members OCT ‘22 –SEP ’23 HIGHLIGHTS •Sold over $30,000 of uniforms to Naples City •Secured Adidas wholesale account •Began B2B sales with local businesses •Secured Supacolor as an improved heat press provider •Support from Collier County in the purchase of a hat press •Developed and launched an online store •Sold out inventory of umbrellas, beach and cooling towels. •Highly successful SiliCup promotion sold over 1,000 units •Made 65%savings on cost of souvenir cups •Achieved retail revenue protection in majority of contracts (direct sales or revenue share) COGSTargetDescription $45,408$120,000Retail/Apparel 5.B.a Packet Pg. 24 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) MARKETING 12 overview The full marketing plan is attached to this business plan: Strategy to Reach FY Oct ‘23 –Sep ‘24 Goals: •Mix of paid marketing strategies and community involvement •Paid local marketing to drive revenue for The Cove,Factory,Custom Threads and Events •Attendance at major sporting conventions to enhance our presence on a national scale and build a ‘waiting list’of event organizers and develop prospects for the future diamond fields •Creation of a “Sports Tourist” guide to Collier County featuring access to local attractions, beaches and excursions •Engage with commerce groups to encourage B2B sales,host events and leverage PCSC as a stimulus revenue driver for the local business community OCT ‘23 –SEP ’24 HIGHLIGHTS •Easter Egg Hunt with more than 1,500 participants •Sponsorship of the Annual Naples Chamber of Commerce Event •Strategic media partnerships with Beasley and •Increased social media engagement •Aligning all Google My Business profiles under one PCSC’s Marketing Pyramid: Four Facets of the Marketing Strategy (Oct ’23 –Sep ’24) MARKETING MIX EMAIL •Email Marketing: Informational, Promotional,Lead Generation,Marketing Automation,Content Calendars DIGITAL •Local Website SEO: Rebuild Lost Traffic, Connect with Local Searchers,Enhance Brand Authority,Google Business Profile,Robust Website EVENTS •Deepen Community Ties: Participate in local events,Local Media Opportunities,Local Organizations,Sponsor Local Sports CALENDAR Marketing Plan “Three Broad Seasons” SHOULDER SEASON •Outbound Marketing for Incoming Snowbirds IN SEASON •Local Marketing for Residents &Snowbirds SUMMER •Local Marketing for Residents •Monthly newsletter to over 9000 each month 5.B.a Packet Pg. 25 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) Ongoing facility maintenance 13 BudgetExpenseDescription $3,000Operations/Maintenance $30,192SportingSupplies $33,192Total $139,800Operational Staff $380,000Landscaping&Cleaning overview Significant challenges were identified regarding routine maintenance tasks,particularly in the changeover between events of different sports types. Painting of Field Lines •The Turf Tank suggested for purchase has increased our efficiency and after a period of successful application, our colleagues at Parks and Recreation also purchased one. •The efficiency of the Turf Tank means that we are able to navigate the operational requirements between different events in a fraction of time and effort. •The use of chalk based paint is cheaper to purchase and works seamlessly in the Turf Tank Scrubbing of Field Lines •We successfully trialed chalk based paint and the secondary and even more important aspect of this change was the water soluble nature of the paint. •Due to this we have not had to purchase another tote of Blitz solution for regular paint removal after purchasing 3 (@ $5,000 +/-a time) in Q1 of the last fiscal year. Facility Operation Labor Cost We moved this away from COGS to Expenses for a more balanced and relevant budget -Two 8-hour AM and One 8-hour PM shift per/day -Average rate at $15 per hour Total Estimated Facility Operation Labor Cost: $131,040 Goalposts •To successfully attract and close on the Field Hockey event in November we requested from the TDC to fund the purchase of Field Hockey goals. •We have a challenge of where to store these and other goals when not in use, and have identified other areas around the Complex to store. •The new goal posts on the New Football fields are more modern and can be adjusted and removed much easier than the existing posts in the Stadium and Soccer fields •Our recommendation is that when the Posts are due for replacement on the Soccer fields, these are retro-fitted with the new goal post system Landscaping and Cleaning Continued our contract with ABM negotiated to a set amount for the full year based on the scope of the facility that provides plenty of additional funding for mulching and pruning projects We have rehired Claudia Villanueva as our janitor and purchasing all products directly from vendors for the best pricing. Keeping the janitorial services in-house saves the County an estimated $30,000 per year. 5.B.a Packet Pg. 26 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) 14 IMPROVING COMMUNITIES 5.B.a Packet Pg. 27 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) •727.474.3845 sportsfacilities.com I thesfnetwork.com info@sportsfacilities.com 9 600 Cleveland St., Suite 910 Clearwater FL 33755 5.B.a Packet Pg. 28 Attachment: PCSC Annual Business Plan Documentation 2023-24 FINAL (27130 : PCSC Business & Operating Plan Presentation) PA RADISE COAST SPORTS COMPLEX Paradise Coast Sports Complex (PCSC) Fiscal Year 22-23 Review Fiscal Year 23-24 Plan 5.B.b Packet Pg. 29 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) Q1 RECAP Headline: Recover from Hurricane, Revealed Opportunities! •Helping the rescue and recovery effort •Cancelation and Re-booking •A h ome for displaced sporting events •New home for Snow Fest •Huge effort in December for variety of events Highlights: •Weddings! •DSNAP Food Stamp Collection event •Gulf Coast Runners Thanksgiving Day 5k •Snow Fest •FBUNC > NXT Lax > Soccer Youth 5.B.b Packet Pg. 30 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) Q1 FINANCIAL SNAPSHOT To talDecember (1) November (5) October (8) Description $607,478$281,462$173,109$148,906 Revenue $267,816$127,160$60,367$80,288COGS $335,661$154,302$112,741$68,617Gross Profit $266,499$103,272$81,581$81,646Expenses $69,161$51,029$31,160($13,028)NOI 5.B.b Packet Pg. 31 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) Q2 RECAP Headline: January reset, February and March rebound •January events are low spectator events •Lots of COGS due to nature of events (Food and use of NCRP) •February rebound Weston Cup and SWFL Shootout •Trilogy Lacrosse is the standard event for us (Baseball) •Expenses consistent with team settling Q2 Highlights: •College scouting events, supporting the hotel squeeze •Weston Cup contract review •D1 Lax games drawing a sold out stadium •Trilogy Lax turning a challenge (fields) into further opportunity 5.B.b Packet Pg. 32 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) Q2 FINANCIAL SNAPSHOT To talMarch (2) February (3) January (10) Description $632,048$260,897$233,634$137,516Revenue $314,921$92,672$123,034$98,921COGS $317,127$168,225$109,600$39,301Gross Profit $266,499$91,132$91,908$94,060Expenses $40,025$77,092$17,691($54,758)NOI 5.B.b Packet Pg. 33 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) Q3 RECAP Headline: Strong end to season, Threat (and Opportunity) of Summer •April followed through from Q2 •May and June (relatively) lower revenue •First re-budgeting required as we had spent through COGS •High COGS due to July 4 event in June •Local programming falls off in this period •Future use of the facility during summer (Camps and Diamond Sports) Q3 Highlights: •Grow Church Event and Egg-Stravaganza! •FHSAA State Lax Championships (renewed) •Naples Dealers Customer Appreciation and Kentucky Derby Party •South Florida Cup 5.B.b Packet Pg. 34 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) Q3 FINANCIAL SNAPSHOT To talJune (11) May (9) Ap ril (4) Description $430,144$110,687$145,741$173,715Revenue $214,483$81,590$57,012$73,879COGS $217,661$29,096$88,729$98,835Gross Profit $272,768$84,313$103,933$84,521Expenses ($55,107)($55,217)($15,203)$15,313NOI 5.B.b Packet Pg. 35 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) Q4 RECAP Headline: Mixed bag!July To p heavy, August lull, September Success! •Added community value with July 4 event •Short turn around to FBU Top Gun •Further budget revisions with increased targets •Dog Days •Return of Local Programming key in August •Worst months for weather cancelations Q4 Highlights: •July 4 Firework Celebration •FBU Top Gun •Last day of FY ending with the first event canceled after Ian 5.B.b Packet Pg. 36 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) Q4 FINANCIAL SNAPSHOT To talSept (7) Au gust (12) July (6) Description $413,863$165,308$75,487$173,067Revenue $177,134$82,103$39,374$55,656COGS $236,728$83,204$36,112$117,411Gross Profit $267,212$93,979$82,370$90,861Expenses ($30,483)($10,774)($46,257)$26,549NOI 5.B.b Packet Pg. 37 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) END OF YEAR FINANCIAL SNAPSHOT Change2022VarianceActualBudgetDescription $1,087,384$1,004,408$702,049$2,091,792$1,389,743Revenue $343,679$628,677($483,428)$972,356$488,928COGS $743,705$375,731$218,621$1,119,436$900,815Gross Profit ($283,589)$799,994($12,810)$1,083,583$1,070,773Expenses $460,116($424,262)$205,812$35,854($169,958)NOI 5.B.b Packet Pg. 38 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) END OF YEAR FINANCIALS Other Expenses •Landscaping and Janitorial managed to budget of $300,621 Conclusion Despite the remarkable performance we are still learning and improving showcasing the potential of this facility and team. More rental assets will allow for more economic management whilst increasing revenue. 5.B.b Packet Pg. 39 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) FOOT TRAFFIC To talFactoryCoveSpectatorsParticipantsDescription 107,200 1,2535,68038,95061,317Q1 80,9911,2595,40544,84829,479Q2 39,3848976,32015,48616,591Q3 67,0721,0656,78538,63220,320Q4 294,6474,56424,190137,916127,707Total 5.B.b Packet Pg. 40 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) FISCAL YEAR 23-24 Headline: Consolidation and Efficiency •Making head count and operational changes for next chapter •Calendar of events and revenue profiles •Improved contracts •Additional revenue from additional fields… •…”Frozen” Rates for our Local Programming groups •Logical budgeting changes with staff •Exciting projects in the sales funnel 5.B.b Packet Pg. 41 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) FISCAL YEAR 23-24 22-23BudgetDescription $2,091,792$2,484,787Revenue $972,356$1,004,204COGS $1,119,436$1,480,583Gross Profit $1,083,583$1,506,524Expenses $35,854($25,941)NOI 5.B.b Packet Pg. 42 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) 2023-2024 Overview: •2022-2023 results were incredible for a year 1 of an operation •Sustainability is a threat with staff burnout –we are booked 7 days a week! Lots of things to be positive about: •Additional Fields will improve general operating economy •Experience from returning events •Consolidation and improved economy •Revenue profile of new events + targeting the summer months •Opening of Great Wolf Lodge 5.B.b Packet Pg. 43 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) THANK YOU! 5.B.b Packet Pg. 44 Attachment: Year end SFC Presentation (27130 : PCSC Business & Operating Plan Presentation) 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.C Doc ID: 27134 Item Summary: Human Resources Job Search Presentation Meeting Date: 11/20/2023 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 11/13/2023 8:23 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 11/13/2023 8:23 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 11/13/2023 8:23 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 11/13/2023 9:34 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 11/13/2023 12:14 PM Office of Management and Budget Christopher Johnson OMB Completed 11/13/2023 4:24 PM Tourism John Melleky Tourism Review Completed 11/14/2023 10:20 AM Tourism Sandra Rios Tourism Review Completed 11/14/2023 11:51 AM Human Resources Amy Lyberg Additional Reviewer Completed 11/14/2023 12:45 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/15/2023 4:08 PM County Manager's Office Ed Finn Deputy County Manager Completed 11/15/2023 4:35 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/16/2023 7:58 AM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 5.C Packet Pg. 45 Tourism Director Hiring November 2023 5.C.a Packet Pg. 46 Attachment: Tourism Director Hiring Nov 2023 (27134 : Human Resources Job Search Recruitment & Selection Process •Position advertised 11/10/2023 through 12/7/2023 through the following outlets: •GovernmentJobs.com •Indeed.com •LinkedIn •Destinations International •Visit Florida 5.C.a Packet Pg. 47 Attachment: Tourism Director Hiring Nov 2023 (27134 : Human Resources Job Search Recruitment & Selection Process •Candidates screened and interviews conducted in December 2023 •Selection panel to be determined •Candidate recommendation to be made in January 2024 •Anticipated start for new Director by end of January 2024 5.C.a Packet Pg. 48 Attachment: Tourism Director Hiring Nov 2023 (27134 : Human Resources Job Search 11/20/2023 EXECUTIVE SUMMARY Recommendation to approve a Work Order with Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2024 under Contract No. 18-7432-CZ for time and material not to exceed $157,840 and make a finding that this item promotes tourism (Fund 1105, Project No. 90536). OBJECTIVE: To move forward with the annual required beach and inlet monitoring surveys and reports for Collier County Beaches and Inlets for 2024. CONSIDERATIONS: The Coastal Zone Management (CZM) Section is tasked with the maintenance and monitoring of over thirty (30) miles of coastline, beaches, estuaries, channels, and bays. CZM has specific goals, objectives, and criteria to meet as identified within the Collier County Growth Management Plan Land Development Code, and the Codes of Laws and Ordinances regarding the county’s coastal aquatic resources. In order to meet these goals and objectives, CZM has been charged with a variety of programs including the implementation of beach re-nourishment and dredging projects, as well as any related operations that are required to maintain the health, aesthetics, and safety of the county’s coastal waterways and communities. Yearly physical monitoring of the beaches and inlets is required by FDEP permit. Results of this report are used to evaluate, recommend, and prioritize annual beach segment renourishment. FISCAL IMPACT: Funding in the amount of $157,840 is available within Tourist Development Tax Beach Renourishment Fund (1105), Project 90536 (County/Naples Beach Monitoring). FDEP cost-share funding will be requested if eligible at a future date to reimburse Collier County for a portion of the completed work. GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management Element of the County’s Growth Management Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented to the Coastal Advisory Committee (CAC) on November 9,2023, and the Tourist Development Council (TDC) on November 20, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a Work Order with Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2024 under Contract No. 18-7432-CZ for time and material not to exceed $157,840 and make a finding that this item promotes tourism (Fund 195, Project No. 90536). Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division ATTACHMENT(S) 1. 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (PDF) 7.A.1 Packet Pg. 49 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.1 Doc ID: 26860 Item Summary: Recommendation to approve a Work Order with Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2024 under Contract No. 18-7432-CZ for time and material not to exceed $157,840 and make a finding that this item promotes tourism (Fund 1105, Project No. 90536). Meeting Date: 11/20/2023 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 10/06/2023 9:27 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 10/06/2023 9:27 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 10/06/2023 11:36 AM Tourism Paul Beirnes Director Completed 10/06/2023 11:36 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 10/06/2023 11:49 AM Office of Management and Budget Christopher Johnson OMB Completed 10/30/2023 3:00 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/01/2023 10:22 AM County Manager's Office Ed Finn Deputy County Manager Completed 11/03/2023 2:15 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/07/2023 7:51 AM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 7.A.1 Packet Pg. 50 7.A.1.a Packet Pg. 51 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 52 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 53 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 54 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 55 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 56 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 57 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 58 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 59 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 60 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 61 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.a Packet Pg. 62 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 7.A.1.aPacket Pg. 63Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to 7.A.1.a Packet Pg. 64 Attachment: 2023.08.29 - WO - Humiston & Moore - 2024 Annual Monitoring (26860 : Recommendation to approve a Work Order with Humiston 11/20/2023 EXECUTIVE SUMMARY Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ with Taylor Engineering, Inc., for the construction-phase and final certification for the “Collier County Dune Restoration Planting Project” and make a finding that this item promotes tourism. OBJECTIVE: To obtain approval of Change Order No. 1 to Contract No. 18 -7432-CZ with Taylor Engineering, Inc., for the construction-phase and final certification for the “Collier County Dune Restoration Planting Project”. CONSIDERATIONS: On May 23, 2023 (Item 16.B.6.), the Board approved a Work Order in a not-to-exceed amount of $57,007 with Taylor Engineering, Inc., for the design services for the Collier County Dune Restoration Planting Project. Planting these areas will help stabilize the new berm, enhancing the protection of upland properties. At the time of Work Order approval, the Board directed staff to process a Change Order to provide for construction administration and/or post-design services prior to the expiration of the Work Order. The Work Order currently includes services through Bid Assistance but does not include Construction Administration or Post-Design Services. Change Order No. 1 will allow for additional funding in the amount of $32,780 for construction administration and post-design services and an additional 450 days to complete the construction-phase and final certification necessary to close out the project. Authorizing the proposed Change Order No. 1 will increase the project cost to $89,787. This item is consistent with the Infrastructure and Asset Management element of Collier County’s Strategic Plan by preparing for the impacts of natural disasters on our critical infrastructure and natural resources. GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management Element of the County’s Growth Management Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented to Coastal Advisory Committee (CAC) on November 9, 2023, and the Tourist Development Council (TDC) on November 20, 2023. FISCAL IMPACT: Funding for this change order, in the amount of $32,780, is available in the Tourist Development Council (TDC) Beach Renourishment Fund (1105), Hurricane Ian Project (50280). The County will seek reimbursement from the Federal Emergency Management Agency (FEMA). Source of funding is tourist development tax. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Change Order No. 1 to Contract No. 18-7432-CZ with Taylor Engineering, Inc., for the construction-phase and final certification for the “Collier County Dune Restoration Planting Project” and make a finding that this item promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division. ATTACHMENT(S) 1. 2023.09.05 - CO#1 - PO 4500224963 (PDF) 7.A.2 Packet Pg. 65 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.2 Doc ID: 26861 Item Summary: Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ with Taylor Engineering, Inc., for the construction-phase and final certification for the “Collier County Dune Restoration Planting Project” and make a finding that this item promotes tourism. Meeting Date: 11/20/2023 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 10/06/2023 9:29 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 10/06/2023 9:29 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 10/06/2023 11:37 AM Tourism Paul Beirnes Director Completed 10/06/2023 11:37 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 10/06/2023 12:58 PM Office of Management and Budget Christopher Johnson OMB Completed 11/01/2023 10:52 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/01/2023 7:05 PM County Manager's Office Ed Finn Deputy County Manager Completed 11/03/2023 2:15 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/07/2023 8:09 AM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 7.A.2 Packet Pg. 66 7.A.2.a Packet Pg. 67 Attachment: 2023.09.05 - CO#1 - PO 4500224963 (26861 : Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ) 7.A.2.a Packet Pg. 68 Attachment: 2023.09.05 - CO#1 - PO 4500224963 (26861 : Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ) 7.A.2.a Packet Pg. 69 Attachment: 2023.09.05 - CO#1 - PO 4500224963 (26861 : Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ) 7.A.2.a Packet Pg. 70 Attachment: 2023.09.05 - CO#1 - PO 4500224963 (26861 : Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ) 7.A.2.a Packet Pg. 71 Attachment: 2023.09.05 - CO#1 - PO 4500224963 (26861 : Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ) 7.A.2.a Packet Pg. 72 Attachment: 2023.09.05 - CO#1 - PO 4500224963 (26861 : Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ) 7.A.2.a Packet Pg. 73 Attachment: 2023.09.05 - CO#1 - PO 4500224963 (26861 : Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ) 7.A.2.a Packet Pg. 74 Attachment: 2023.09.05 - CO#1 - PO 4500224963 (26861 : Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ) 7.A.2.a Packet Pg. 75 Attachment: 2023.09.05 - CO#1 - PO 4500224963 (26861 : Recommendation to approve Change Order No. 1 to Contract No. 18-7432-CZ) 11/20/2023 EXECUTIVE SUMMARY Recommendation to approve the purchase of a Barber Surf Rake from H. Barber & Sons, Inc., utilizing Cooperative Procurement Piggyback 341 “Refuse Handling Equipment - RH08-20”, with funding from Tourist Development Tax Fund 1105 in the amount of $70,914.00, and make a finding that this expenditure promotes tourism. OBJECTIVE: To purchase an additional beach surf rake that will be used to maintain Collier County beaches. CONSIDERATIONS: Collier County Coastal Zone Management (CZM) uses tractor-towed mechanical surf rakes to pick up minor debris and trash from the County’s beaches to maintain a quality experience for beach users throughout the year. The harsh saltwater environment in which the surf rakes are used causes corrosion to t he equipment, deteriorating various metal parts of the rakes. Unfortunately, beach rakes do not have odometers or hour meters to calculate replacement, but the estimated life expectancy is 72 months as confirmed by the County’s Fleet Division. The purchase of an additional surf rake will allow for a backup rake within CZM’s equipment inventory to be used when mechanical problems arise with one of the two machines that are used daily. CZM received a quote from H. Barber & Sons, Inc., in the amount of $70,914.00 using Cooperative Procurement “Piggyback 341” program through HGACBuy contract “Refuse Handling Equipment - RH08-20”. CZM keeps a fleet of three Barber 600HD (Barber) surf rakes, two on Marco Island and one at Vanderbilt Beach. Since residents and visitors expect the beaches to be free from trash, seaweed, and other debris, both beaches are cleaned Monday through Friday using one tractor at each location. The Barbers are used mainly on the dry portion of the beaches landward of the wrack line. As the Barber is being used, debris contents are picked up by the rotating conveyor system and the contents are circulated into a three cubic yard (CY) hopper bucket. The hopper bucket debris contents are then transferred to a twenty CY dumpster. The full dumpster is then removed and replaced by Waste Management one to three times per week depending on the time of year, storm activity and/or natural environmental events (fish kills, drift algae etc.). Barber usage is gauged by the hours meter on the tractor to which it is attached while in use. For example, the surf rake utilized on Vanderbilt Beach runs on average 20 to 25 hours per week. During extreme events where debris is significant, the third Barber can be used to help with production. The third Barber is also necessary for redundancy while either of the other two Barbers is out of service for maintenance. The Barbers suffer a breakdown on average one to times per year and are also transported to the County Fleet Management for routine maintenance three times a year. If this Barber is not purchased, a routine maintenance event or breakdown of one Barber could limit beach cleaning to only one location. This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan. GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management Element of the Growth Management Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item was recommended for approval by the Coastal Advisory Committee (CAC) on November 9, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG FISCAL IMPACT: Funding in the amount of $70,914.00, is available within the Tourist Development Tax Beach Renourishment Fund (1105) in the Beach Cleaning project (90533). Source of funding is tourist development tax. 7.A.3 Packet Pg. 76 11/20/2023 RECOMMENDATION: To approve the purchase of a Barber Surf Rake from H. Barber & Sons, Inc. utilizing Cooperative Procurement Piggyback 341 “Refuse Handling Equipment - RH08-20”, using Tourist Development Tax Fund 1105 in the amount of $70,914.00, and make a finding that this expenditure promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division ATTACHMENT(S) 1. 2023.08.21 - Quote - Barber - $70,917.00 (PDF) 7.A.3 Packet Pg. 77 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.3 Doc ID: 27013 Item Summary: Recommendation to approve the purchase of a Barber Surf Rake from H. Barber & Sons, Inc., utilizing Cooperative Procurement Piggyback 341 “Refuse Handling Equipment – RH08-20”, with funding from Tourist Development Tax Fund 1105 in the amount of $70,914.00, and make a finding that this expenditure promotes tourism. Meeting Date: 11/20/2023 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 10/18/2023 12:33 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 10/18/2023 12:33 PM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 10/18/2023 1:41 PM Tourism Paul Beirnes Director Completed 10/18/2023 1:41 PM Office of Management and Budget Christopher Johnson OMB Completed 11/01/2023 12:03 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 11/06/2023 9:19 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/16/2023 11:01 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/16/2023 11:38 AM County Manager's Office Ed Finn Deputy County Manager Completed 11/16/2023 12:26 PM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 7.A.3 Packet Pg. 78 7.A.3.a Packet Pg. 79 Attachment: 2023.08.21 - Quote - Barber - $70,917.00 (27013 : Recommendation to approve the purchase of a Barber Surf Rake from H. Barber & 7.A.3.a Packet Pg. 80 Attachment: 2023.08.21 - Quote - Barber - $70,917.00 (27013 : Recommendation to approve the purchase of a Barber Surf Rake from H. Barber & 11/20/2023 EXECUTIVE SUMMARY Recommendation to approve the purchase of a John Deere 6135E Cab Tractor from Deere & Company utilizing Cooperative Procurement Piggyback 222 “110719 - JDC Agricultural Tractors & Equipment”, with funding from Tourist Development Tax fund 1105 in the amount of $120,865.39, and make a finding that this expenditure promotes tourism. OBJECTIVE: To replace a beach tractor used to maintain Collier County beaches. CONSIDERATIONS: Residents and tourists visiting Collier County’s coast expect our beaches to be maintained to a high standard, free from trash, seaweed, and other debris. Collier County Coastal Zone Management (CZM) utilizes cab-enclosed 4-wheel drive tractors to tow various beach cleaning attachments which are used for raking and debris removal from the County’s beaches. The harsh saltwater environment in which the tractors are used causes corrosion in the equipment, deteriorating various metal parts of the tractors. The corrosion limits the tractors’ life cycle, causing the replacement of the equipment sooner to sustain quality levels and maintain the County’s beaches. The suggested replacement of the current Tractor (CC2-1427) is noted on the FY2024 Recommended Non-Motor Pool Capital Equipment Replacement List (dated: 12/2/2022) for the Transportation Management Services Department and was budgeted in the FY24. One of CZM's current tractors (CC2-1427) purchased in 2016, has significant corrosion, high engine hours, and has had significant repairs and maintenance costs. The County's Fleet Management has indicated the tractor has met the criteria to be replaced and is on the FY24 replacement recommendation list. CZM received a quote from Deere & Company, in the amount of $120,865.39 using cooperative procurement “Piggyback 222” program through Sourcewell contract “110719-JDC Agricultural Tractors & Equipment”. CZM keeps a fleet of three tractors, two on Marco Island and one at Vanderbilt Beach. Since residents and visitors expect the beaches to be free from trash, seaweed, and other debris, both beaches are cleaned Monday through Friday using one tractor at each location. During extreme events where debris is significant, the third tractor can be used to help with production. The third tractor is also necessary for redundancy while either of the other two tractors is out of service for maintenance. If this tractor is not replaced, a routine maintenance event or breakdown of one tractor could limit beach cleaning to only one location. After the Coastal Advisory Committee approval on November 9, 2023, CZM received an updated quote which included a 5% increase for the tractor along with the addition of two attachments for the tractor, an AV20G Root Grapple and an AP11G Fixed Pallet Fork, which increased the amount of the expenditure fr om $102,422.49 to $120,865.39. This item is consistent with the Quality of Place Objectives of the County’s Strategic Plan. GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management Element of the Growth Management Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item was unanimously approved by the Coastal Advisory Committee (CAC) on November 9, 2023 by a vote of 8 to 0, and will be presented to the Tourist Development Council (TDC) on November 20, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG FISCAL IMPACT: Funding in the amount of $120,865.39, is available within the Tourist Development Tax Beach Renourishment Fund (1105) in the Beach Cleaning project (90533). Source of funding is tourist development tax. 7.A.4 Packet Pg. 81 11/20/2023 RECOMMENDATION: To approve the purchase of a John Deere 6135E Cab Tractor from Deere & Company utilizing Cooperative Procurement Piggyback 222 “110719 - JDC Agricultural Tractors & Equipment”, using Tourist Development Tax Fund 1105 in the amount of $120,865.39, and make a finding that this expenditure promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division ATTACHMENT(S) 1. 2023.11.08 - Quote - Deere & Co. - $120,865.39 (PDF) 7.A.4 Packet Pg. 82 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.4 Doc ID: 27014 Item Summary: Recommendation to approve the purchase of a John Deere 6135E Cab Tractor from Deere & Company utilizing Cooperative Procurement Piggyback 222 “110719 - JDC Agricultural Tractors & Equipment”, with funding from Tourist Development Tax fund 1105 in the amount of $120,865.39, and make a finding that this expenditure promotes tourism. Meeting Date: 11/20/2023 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 10/18/2023 12:35 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 10/18/2023 12:35 PM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 10/18/2023 1:41 PM Tourism Paul Beirnes Director Completed 10/18/2023 1:41 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 10/30/2023 11:03 AM Office of Management and Budget Christopher Johnson OMB Completed 11/01/2023 12:13 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/07/2023 8:29 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/08/2023 12:32 PM County Manager's Office Ed Finn Deputy County Manager Completed 11/15/2023 4:36 PM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 7.A.4 Packet Pg. 83 Quotes of equipment offered through contracts between Deere & Company, its divisions and subsidiaries (collectively “Deere”) and government agencies are subject to audit and access by Deere's Strategic Accounts Business Division to ensure compliance with the terms and conditions of the contracts. Vendor: Deere & Company 2000 John Deere Run Cary, NC 27513 Signature on all LOIs and POs with a signature line Contract name or number; or JD Quote ID Sold to street address Bill to email address (required to send the invoice and/or to obtain the tax exemption certificate Customer: Quotes are valid for 30 days from the creation date or upon contract expiration, whichever occurs first. A Purchase Order (PO) or Letter of Intent (LOI) including the below information is required to proceed with this sale. The PO or LOI will be returned if information is missing. Patrick Crews Everglades Equipment Group 9501 State Route 82 Fort Myers,FL 33905 Tel: 239-332-5045 Fax: 239-332-7854 Email:pcrews@evergladesfarmequipment.com For any questions, please contact: Ship to street address (no PO box) Bill to contact name and phone number Bill to address Membership number if required by the contract 7.A.4.a Packet Pg. 84 Attachment: 2023.11.08 - Quote - Deere & Co. - $120,865.39 (27014 : Recommendation to approve the purchase of a John Deere 6135E Cab ALL PURCHASE ORDERS MUST BE MADE OUT TO (VENDOR): Deere & Company 2000 John Deere Run Cary, NC 27513 FED ID: 36-2382580 UEID: FNSWEDARMK53 ALL PURCHASE ORDERS MUST BE SENT TO DELIVERING DEALER: Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 239-332-5045 info@efe1963.com Confidential Salesperson : X ______________Accepted By : X ______________ Quote Summary Prepared For: COLLIER COUNTY PARKS & RECREATION COASTAL ZONE MGMT3300 SANTA BARBARA BLVDNAPLES, FL 34116Business: 239-455-9282 Delivering Dealer: Everglades Equipment GroupPatrick Crews9501 State Route 82Fort Myers, FL 33905 Phone: 239-332-5045pcrews@evergladesfarmequipment.com Quote ID:29928539 08 November 2023 13 November 2023 Created On: Last Modified On: Expiration Date:08 December 2023 Equipment Summary Suggested List Selling Price Qty Extended JOHN DEERE 6135E Cab Tractor (114 PTO hp) $ 136,204.70 $ 105,411.57 X 1 =$ 105,411.57 Contract: Sourcewell Ag Tractors 110719-JDC (PG 1P CG 70) Price Effective Date: November 7, 2023 JOHN DEERE H310 Standard Loader $ 13,214.00 $ 10,042.64 X 1 =$ 10,042.64 Contract: Sourcewell Ag Tractors 110719-JDC (PG 1P CG 70) Price Effective Date: November 7, 2023 Frontier AV20G Root Grapple - 77 In. for Current Loaders with Global Carrier $ 5,434.00 $ 4,455.88 X 1 =$ 4,455.88 Contract: Sourcewell Ag Tractors 110719-JDC (PG 1P CG 70) Price Effective Date: November 7, 2023 Frontier AP11G Fixed Pallet Fork for Loaders with Global Carrier $ 1,165.00 $ 955.30 X 1 =$ 955.30 Contract: Sourcewell Ag Tractors 110719-JDC (PG 1P CG 70) Price Effective Date: November 7, 2023 Equipment Total $ 120,865.39 * Includes Fees and Non-contract items Quote Summary Equipment Total $ 120,865.39 7.A.4.a Packet Pg. 85 Attachment: 2023.11.08 - Quote - Deere & Co. - $120,865.39 (27014 : Recommendation to approve the purchase of a John Deere 6135E Cab ALL PURCHASE ORDERS MUST BE MADE OUT TO (VENDOR): Deere & Company 2000 John Deere Run Cary, NC 27513 FED ID: 36-2382580 UEID: FNSWEDARMK53 ALL PURCHASE ORDERS MUST BE SENT TO DELIVERING DEALER: Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 239-332-5045 info@efe1963.com Confidential Salesperson : X ______________Accepted By : X ______________ Trade In SubTotal $ 120,865.39 Est. Service Agreement Tax $ 0.00 Total $ 120,865.39 Down Payment (0.00) Rental Applied (0.00) Balance Due $ 120,865.39 7.A.4.a Packet Pg. 86 Attachment: 2023.11.08 - Quote - Deere & Co. - $120,865.39 (27014 : Recommendation to approve the purchase of a John Deere 6135E Cab Quote Id: 29928539 Customer Name:COLLIER COUNTY PARKS & RECREATION COASTAL ZONE MGMT Selling Equipment Confidential ALL PURCHASE ORDERS MUST BE MADE OUT TO (VENDOR): Deere & Company 2000 John Deere Run Cary, NC 27513 FED ID: 36-2382580 UEID: FNSWEDARMK53 ALL PURCHASE ORDERS MUST BE SENT TO DELIVERING DEALER: Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 239-332-5045 info@efe1963.com JOHN DEERE 6135E Cab Tractor (114 PTO hp) Hours: Stock Number: Contract:Sourcewell Ag Tractors 110719-JDC (PG 1P CG 70) Price Effective Date:November 7, 2023 Suggested List * $ 136,204.70 Selling Price * $ 105,411.57 * Price per item - includes Fees and Non-contract items Code Description Qty List Price Discount%Discount Amount Contract Price Extended Contract Price 334FP 6135E Cab Tractor (114 PTO hp) 1 $ 118,802.00 24.00 $ 28,512.48 $ 90,289.52 $ 90,289.52 Standard Options - Per Unit 182F AutoTrac™ Universal/ Greenstar™ Ready 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 183E JDLink™ Modem 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 185A JDLink™ Connectivity 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 0202 United States 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 0409 English Operator's Manual North America 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 0500 Less Package 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 1386 12F/12R PowrReverser™ Transmission - Wet Clutch, EH PTO, 30 km/h 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 1950 Less Application 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 2050 Cab Standard 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 2130 Air Suspension Seat with Swivel (MSG 95) 1 $ 1,214.00 24.00 $ 291.36 $ 922.64 $ 922.64 3340 Triple Deluxe SCV with ISO Breakaway Couplers 1 $ 522.00 24.00 $ 125.28 $ 396.72 $ 396.72 4015 Standard Hitch 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 4120 Telescopic Draft Links 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 4315 Standard Drawbar 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 4420 Sway Chains 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 5212 460/85R34 In. 8PR R1 Radial 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 6045 MFWD (4 Wheel Drive) Front Axle, electro-hydraulic activation. 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 7.A.4.a Packet Pg. 87 Attachment: 2023.11.08 - Quote - Deere & Co. - $120,865.39 (27014 : Recommendation to approve the purchase of a John Deere 6135E Cab Quote Id: 29928539 Customer Name:COLLIER COUNTY PARKS & RECREATION COASTAL ZONE MGMT Selling Equipment Confidential ALL PURCHASE ORDERS MUST BE MADE OUT TO (VENDOR): Deere & Company 2000 John Deere Run Cary, NC 27513 FED ID: 36-2382580 UEID: FNSWEDARMK53 ALL PURCHASE ORDERS MUST BE SENT TO DELIVERING DEALER: Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 239-332-5045 info@efe1963.com 6210 340/85R24 In. 8PR R1 Radial 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 7700 Shipping Preparation for Truck 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 8911 3-Function Mechanical Independent Control Valve Loader Ready 1 $ 6,923.00 24.00 $ 1,661.52 $ 5,261.48 $ 5,261.48 Standard Options Total $ 8,659.00 $ 2,078.16 $ 6,580.84 $ 6,580.84 Technology Options/Non-Contract/Open Market 1880 Less Receiver 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 1900 Less Display 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 Technology Options Total $ 0.00 $ 0.00 $ 0.00 $ 0.00 Dealer Attachments/Non-Contract/Open Market BSJ10216 Fixed Front Fenders (MFWD only) 1 $ 843.70 24.00 $ 202.49 $ 641.21 $ 641.21 galvUNDE RCOATIN G Rim galvanizing& rubber coating of undercarriage NONCONTRACT 1 $ 7,900.00 0.00 $ 0.00 $ 7,900.00 $ 7,900.00 Dealer Attachments Total $ 8,743.70 $ 202.49 $ 8,541.21 $ 8,541.21 Value Added Services Total $ 0.00 $ 0.00 $ 0.00 Additional Discounts Additional Discount Total $ 0.00 $ -0.00 $ -0.00 Total Selling Price $ 136,204.70 $ 30,793.13 $ 105,411.57 $ 105,411.57 JOHN DEERE H310 Standard Loader Equipment Notes: Hours: Stock Number: Contract:Sourcewell Ag Tractors 110719-JDC (PG 1P CG 70) Price Effective Date:November 7, 2023 Suggested List * $ 13,214.00 Selling Price * $ 10,042.64 * Price per item - includes Fees and Non-contract items 7.A.4.a Packet Pg. 88 Attachment: 2023.11.08 - Quote - Deere & Co. - $120,865.39 (27014 : Recommendation to approve the purchase of a John Deere 6135E Cab Quote Id: 29928539 Customer Name:COLLIER COUNTY PARKS & RECREATION COASTAL ZONE MGMT Selling Equipment Confidential ALL PURCHASE ORDERS MUST BE MADE OUT TO (VENDOR): Deere & Company 2000 John Deere Run Cary, NC 27513 FED ID: 36-2382580 UEID: FNSWEDARMK53 ALL PURCHASE ORDERS MUST BE SENT TO DELIVERING DEALER: Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 239-332-5045 info@efe1963.com Code Description Qty List Price Discount%Discount Amount Contract Price Extended Contract Price 04C1P H310 Standard Loader 1 $ 13,043.00 24.00 $ 3,130.32 $ 9,912.68 $ 9,912.68 Standard Options - Per Unit 0202 United States 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 0500 Less package 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 1995 Less mounting frame 1 $ -1,993.00 24.00 $ -478.32 $ -1,514.68 $ -1,514.68 2602 H310 Standard farm loader, non-self-leveling (NSL) - Three-function 1 $ 519.00 24.00 $ 124.56 $ 394.44 $ 394.44 3555 Three-function hoses and parts 1 $ 279.00 24.00 $ 66.96 $ 212.04 $ 212.04 4553 3-Function Mid-Mount Quick Couplers 1 $ 442.00 24.00 $ 106.08 $ 335.92 $ 335.92 5535 Hood guard 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 6995 Less ballast box 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 8215 1850-mm (73-in.) global heavy-duty bucket 1 $ 0.00 24.00 $ 0.00 $ 0.00 $ 0.00 Standard Options Total $ -753.00 $ -180.72 $ -572.28 $ -572.28 Dealer Attachments/Non-Contract/Open Market BW16958 3-Function Quick Couplers 1 $ 598.40 24.00 $ 143.62 $ 454.78 $ 454.78 BW16048 Grapple coupler oil lines and bracket, Quick-Couplers 1 $ 325.60 24.00 $ 78.14 $ 247.46 $ 247.46 Dealer Attachments Total $ 924.00 $ 221.76 $ 702.24 $ 702.24 Total Selling Price $ 13,214.00 $ 3,171.36 $ 10,042.64 $ 10,042.64 Frontier AV20G Root Grapple - 77 In. for Current Loaders with Global Carrier Equipment Notes: Hours: Stock Number: Contract:Sourcewell Ag Tractors 110719-JDC (PG 1P CG 70) Price Effective Date:November 7, 2023 Suggested List * $ 5,434.00 Selling Price * $ 4,455.88 * Price per item - includes Fees and Non-contract items 7.A.4.a Packet Pg. 89 Attachment: 2023.11.08 - Quote - Deere & Co. - $120,865.39 (27014 : Recommendation to approve the purchase of a John Deere 6135E Cab Quote Id: 29928539 Customer Name:COLLIER COUNTY PARKS & RECREATION COASTAL ZONE MGMT Selling Equipment Confidential ALL PURCHASE ORDERS MUST BE MADE OUT TO (VENDOR): Deere & Company 2000 John Deere Run Cary, NC 27513 FED ID: 36-2382580 UEID: FNSWEDARMK53 ALL PURCHASE ORDERS MUST BE SENT TO DELIVERING DEALER: Everglades Equipment Group 9501 State Route 82 Fort Myers, FL 33905 239-332-5045 info@efe1963.com Code Description Qty List Price Discount%Discount Amount Contract Price Extended Contract Price 2274XF AV20G Root Grapple - 77 In. for Current Loaders with Global Carrier 1 $ 5,434.00 18.00 $ 978.12 $ 4,455.88 $ 4,455.88 Total Selling Price $ 5,434.00 $ 978.12 $ 4,455.88 $ 4,455.88 Frontier AP11G Fixed Pallet Fork for Loaders with Global Carrier Equipment Notes: Hours: Stock Number: Contract:Sourcewell Ag Tractors 110719-JDC (PG 1P CG 70) Price Effective Date:November 7, 2023 Suggested List * $ 1,165.00 Selling Price * $ 955.30 * Price per item - includes Fees and Non-contract items Code Description Qty List Price Discount%Discount Amount Contract Price Extended Contract Price 2391XF AP11G Fixed Pallet Fork for Loaders with Global Carrier 1 $ 1,096.00 18.00 $ 197.28 $ 898.72 $ 898.72 Standard Options - Per Unit 1010 48 In. Pallet Tine 1 $ 69.00 18.00 $ 12.42 $ 56.58 $ 56.58 Standard Options Total $ 69.00 $ 12.42 $ 56.58 $ 56.58 Total Selling Price $ 1,165.00 $ 209.70 $ 955.30 $ 955.30 7.A.4.a Packet Pg. 90 Attachment: 2023.11.08 - Quote - Deere & Co. - $120,865.39 (27014 : Recommendation to approve the purchase of a John Deere 6135E Cab 11/20/2023 EXECUTIVE SUMMARY Recommendation to approve Change Order No. 1 to Agreement No. 18-7432-CZ with APTIM Environmental and Infrastructure, LLC, for the professional engineering services providing re-survey, re- design, bidding assistance, and post-design services for the remaining South Naples emergency berm, and make a finding that this item promotes tourism. (Project No. 50280) OBJECTIVE: To obtain Board of County Commissioners (Board) approval to terminate for convenience Construction Agreement No. 23-8111 with Phillips & Jordan, Inc. (“P&J”), for the Reach A “Collier 2023 Emergency Berm Truck Haul and Construction” project, and to seek approval of Change Order No. 1 to Agreement No. 18-7432-CZ with APTIM Environmental and Infrastructure, LLC (“APTIM”) for the professional engineering services providing re-survey, re-design, bidding assistance, and post-design services for the remaining South Naples emergency berm. CONSIDERATIONS: On September 28, 2022, Hurricane Ian and its associated storm surge caused major damage to Collier County beaches, destroying much of the dunes and vegetation at the landward edge of the beach. The loss of the dunes left already damaged beachfront properties vulnerable to flooding from future tropical storms and winter cold fronts. On December 13, 2022 (Agenda Item 11.D.), the Board certified the existence of a valid public emergency and approved an emergency Work Order in a not-to-exceed amount of $187,636.25 with APTIM for the design services related to the emergency berm project required to protect upland structures along the County’s beaches. On January 24, 2023 (Agenda Item 11.B), the Board authorized the expenditure of Tourist Development Tax funds in a not-to-exceed amount $24,000,000 for the construction of an emergency berm for eligible beaches and authorized the Board to delegate authority to the County Manager to execute contracts for the berm construction, subject to being later ratified by the Board at its next regular meeting. On February 28, 2023, the Procurement Services Division issued Construction Invitation to Bid No. 23-8111, Collier 2023 Emergency Berm Truck Haul and Construction, which was divided into two beach areas, Reaches "A" and "B". On April 25, 2023, (Agenda Item 11.A), the Board ratified the County Manager's award of the Collier 2023 Emergency Berm Truck Haul and Construction, Reach "A" to P&J in the amount of $6,723,041.50. Reach "A" consisted of Park Shore, Naples, and South Naples beaches. Park Shore and Naples beaches have been regularly renourished as part of the County's ongoing beach management program. Since South Naples is not considered a publicly accessible beach as defined by Florida Department of Environmental Protection (FDEP), it was excluded from the County's FDEP renourishment permit. Soon after Hurricane Ian was deemed to be a threat to Florida's coast, Governor Ron DeSantis issued Executive Order Number 22-218, declaring a state of emergency for coastal counties, including Collier County. On September 24, 2022, FDEP issued an Emergency Final Order which allowed for the immediate restoration of dune systems damaged by the storm, including dunes on beaches not within FDEP permit limits. On December 9, 2022, FDEP issued the “Hurricanes Ian and Nicole Recovery Plan”, which included a recommendation for 100% State funding for the restoration of the dunes in South Naples. The beach in South Naples is private property seaward to the Mean High Water Line (“MHWL”). In order to construct the berm on private property, Temporary Beach Restoration Easements (“TBRE”s) are needed for each property fronting the beach. Staff began work to acquire the TBREs soon after the issuance of the FDEP's December 9, 2022, Recovery Plan with the intent of having the easements in place by the time construction was to begin in South Naples in late spring 2023. P&J began constructing Reach "A" from Naples Pier to Doctors Pass on April 3, 2023, and then moving to Park Shore on May 3, 2023. After finishing Park Shore, construction moved back to Naples beach, south of Naples Pier on May 22, 2023. By the time P&J were ready to continue southward to finish the project in South Naples on May 26, 2023, only about 30% of the easements had been acquired. Sea Turtle nesting season had also already begun on May 1, 2023, and nests had already been established along South Naples beaches. Staff opted to forego construction in South Naples until the necessary easements had been acquired and 7.A.5 Packet Pg. 91 11/20/2023 sea turtle nesting season ends in November of 2023. P&J was issued a Stop Work Notice on June 6, 2023, with the intent to restart their contract in the fall/winter of 2023. Staff also issued a Stop Work Notice to APTIM on July 13, 2023, to allow them to return in the fall to provide post-design services for South Naples. On August 30, 2023, Hurricane Idalia passed offshore of Collier beaches, providing a test for the newly constructed emergency berm. Staff visited Naples beach during the hours of the storm and in particular at a seasonal high “King” tide at noon the same day. The berm performed very well along all of Naples beach, but in South Naples the lack of the berm allowed a storm surge of between 2 to 4 feet to encroach into landward properties. A more significant storm would likely cause more extensive flooding if the berm were not completed there. Thus, the same emergency conditions that existed when the Board certified the existence of a valid public emergency in December 2022 still exists today. As the fall of 2023 approached, conversations with P&J began in order to create a Change Orde r to allow for the additional work related to the re-mobilization of crews and equipment to South Naples. Easement acquisitions proceeded during the summer, but by October 2023, a dozen or more were still outstanding. On October 12, 2023, P&J indicated they would not be able to complete the remainder of the work because of the delay in the progress of the work resulting from the lack of easements. Section 10.4 of the General Terms & Conditions of the Construction Agreement allows the contractor to terminate for convenience after work has been stopped for 180 days, but Staff still has concerns about having all easements in-hand by that time. Therefore, Staff is recommending that the County terminate Agreement 23-8111 for convenience to allow sufficient time for re-bidding the project for construction prior to the beginning of sea turtle nesting season on May 1, 2024. In order to re-bid the construction of the South Naples berm, APTIM’s services will be needed to provide bidding assistance to Staff. APTIM will also need to re-survey the beach and make any necessary modifications to its original design due to changes in beach topography which have occurred since May 2023. Change Order No. 1 will allow for additional funding in the amount of $54,136.50, and an additional 180 days to provide bidding assistance, the revised survey, design, post-design services, and project certification necessary to close out the project. This item is consistent with the Infrastructure and Asset Management element of Collier County’s Strategic Plan by preparing for the impacts of natural disasters on our critical infrastructure and natural resources. GROWTH MANAGEMENT IMPACT: This item is consistent with the Conservation and Coastal Management Element of the County’s Growth Management Plan. ADVISORY COMMITTEE RECOMMENDATIONS: This item approved at the Coastal Advisory Committee (CAC) on November 9, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for Board approval. -SRT FISCAL IMPACT: Approval of this change order results in a net increase to the work order of $54,136.50. Funding is available in TDC Beach Renourishment Fund (1105) and FEMA Disaster Fund (1813) within Hurricane Ian Project (50280), with potential for reimbursement from FEMA. The County will seek FEMA reimbursement of 75% of the costs associated with the construction of the emergency berm plus an additional 12.5% share from the State of Florida Emergency Management Services. RECOMMENDATION: To approve Change Order No. 1 to Agreement No. 18-7432-CZ with APTIM Environmental and Infrastructure, LLC, for the professional engineering services providing re-survey, re-design, bidding assistance, and post-design services for the remaining South Naples emergency berm, and make a finding that this item promotes tourism. (Project No. 50280) Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division 7.A.5 Packet Pg. 92 11/20/2023 ATTACHMENT(S) 1. Aptim CO 1 PO 4500222753 (PDF) 7.A.5 Packet Pg. 93 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.5 Doc ID: 27198 Item Summary: Recommendation to approve Change Order No. 1 to Agreement No. 18-7432-CZ with APTIM Environmental and Infrastructure, LLC, for the professional engineerin g services providing re-survey, re-design, bidding assistance, and post-design services for the remaining South Naples emergency berm, and make a finding that this item promotes tourism. (Project No. 50280) Meeting Date: 11/20/2023 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 11/07/2023 3:05 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 11/07/2023 3:05 PM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 11/07/2023 3:42 PM Tourism John Melleky Tourism Review Completed 11/09/2023 12:44 PM Tourism Sandra Rios Tourism Review Completed 11/13/2023 3:38 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 11/15/2023 3:14 PM Office of Management and Budget Christopher Johnson OMB Completed 11/15/2023 3:48 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/16/2023 11:06 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/16/2023 11:36 AM County Manager's Office Ed Finn Deputy County Manager Completed 11/16/2023 12:27 PM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 7.A.5 Packet Pg. 94 7.A.5.a Packet Pg. 95 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 96 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 97 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 98 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 99 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 100 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 101 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 102 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 103 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 104 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 105 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 7.A.5.a Packet Pg. 106 Attachment: Aptim CO 1 PO 4500222753 (27198 : Recommendation to terminate for convenience Construction Agreement 23-8111) 11/20/2023 EXECUTIVE SUMMARY Recommendation to approve the expenditure of the Tourism Development Tax Promotion capital funds to support the October 2023 Advertising Softball World Series event, up to $5,000, waive any irregularities in the process, and make a finding that these expenditures promote tourism. OBJECTIVE: To support the hosting cost for October 2023 Advertising Softball World Series event. CONSIDERATIONS: Collier County hosted the annual adult co-ed slow pitch Advertising Softball World Series tournament in October 2023, and the event promoter is seeking reimbursement for hosting costs. The proposed hosting costs are based on Collier County’s experience with these same or similar events, the event funding application request, and the room nights received from the event organizer. The Tourism Division proposes to reimburse the event organizer for facility rental costs and operating expenses based on the actual facility rental cost and room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. The Board approved Sports Assistance Program provides specific steps to be followed including seeking authorization for these expenditures prior to the event taking place. The event promoter submitted the Event Funding Application timely though it was not approved by staff prior to the event. Staff recommends that the Board waive any irregularities in the process as prior approval did not occur; however, the event promoter has otherwise met the requirements for reimbursement. Staff utilizes the Board approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen dollars per room night. Funding for these sports events is subject to TDC recommendation and Board approval. The Advertising Softball World Series took place October 9 - 11, 2023 and utilized North Collier Regional Park. The event attracted 585 room nights in the County. The expenses proposed for reimbursement are assistance with facility rental, and operating expenses up to $5,000. Based on Destination’s International Event Impact Calculator, direct spending is estimated at $331,484 a total economic impact of $462,961 Direct Impact $331,484 Total Impact $462,961 TDT Revenue $126,787 Room Nights 585 Acquisition Cost $15/room night capped at $5,000 FISCAL IMPACT: Funding in the amount of $5,000 is available in Tourism Promotion Fund (1101) in the Tourism Division FY 24 budget for support of sport events. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. RECOMMENDATION: To approve expenditure of Tourism Development Tax Promotion capital funds to support the October 2023 Advertising Softball World Series event, up to $5,000, waive any ir regularities in the process, and make a finding that these expenditures promote tourism. 7.B.1 Packet Pg. 107 11/20/2023 Prepared by: Marissa Baker, Sports Complex Manager, Tourism ATTACHMENT(S) 1. World Series EIC (PDF) 2. 11-15 Adv. World Series signed- Sports Funding Event Application (PDF) 7.B.1 Packet Pg. 108 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B.1 Doc ID: 27187 Item Summary: Recommendation to approve the expenditure of the Tourism Development Tax Promotion funds to support the October 2023 Advertising Softball World Series event, up to $5,000, waive any irregularities in the process, and make a finding that these expenditures promote tourism. Meeting Date: 11/20/2023 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 11/07/2023 11:03 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 11/07/2023 11:03 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 11/07/2023 11:04 AM Tourism Paul Beirnes Director Completed 11/07/2023 11:21 AM Office of Management and Budget Christopher Johnson OMB Completed 11/07/2023 11:52 AM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 11/09/2023 9:34 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 11/15/2023 10:34 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/15/2023 4:10 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/16/2023 7:59 AM County Manager's Office Ed Finn Deputy County Manager Completed 11/16/2023 1:50 PM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 7.B.1 Packet Pg. 109 Industry Attendees Organizer Media/Sponsors Total Lodging $126,787 $0 $0 $126,787 Transportation $8,386 $292 $20 $8,698 Food & Beverage $67,006 $5,295 $0 $72,301 Retail $78,329 $0 $0 $78,329 Recreation $39,470 $0 $0 $39,470 Space Rental $0 $2,516 $0 $2,516 Business Services $0 $3,373 $11 $3,384 TOTAL $319,977 $11,476 $31 $331,484 Event Parameters Key Results Event Name:Advertising World Series Business Sales (Direct):$331,484 Organization:The Advertising Softball World Series Business Sales (Total):$462,961 Event Type:Adult Amateur Jobs Supported (Direct):129 Start Date:10/9/2023 Jobs Supported (Total):149 End Date:10/11/2023 Local Taxes (Total):$13,992 Overnight Attendees:245 Net Direct Tax ROI:$12,451 Day Attendees:0 Estimated Room Demand:585 Direct Business Sales Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Destinations International Event Impact Calculator 11/1/2023 3:48:34 PM 7.B.1.a Packet Pg. 110 Attachment: World Series EIC (27187 : TDT Funds for Advertising World Series Event) Economic Impact Details Direct Indirect/Induced Total Business Sales $331,484 $131,477 $462,961 Personal Income $113,247 $36,841 $150,088 Jobs Supported Persons 129 20 149 Annual FTEs 3 0 3 Taxes and Assessments Federal Total $30,247 $11,076 $41,323 State Total $23,902 $4,181 $28,083 sales $18,333 $1,972 $20,305 income $0 $0 $0 bed $0 -$0 other $5,569 $2,209 $7,778 Local Total (excl. property)$12,451 $1,541 $13,992 sales $3,055 $329 $3,384 income $0 $0 $0 bed $6,339 -$6,339 per room charge $0 -$0 tourism district $0 -$0 restaurant $0 $0 $0 other $3,056 $1,212 $4,269 property tax $6,013 $1,452 $7,465 Event Return on Investment (ROI) Estimated Room Demand Metrics Room Nights (total)585 Room Pickup (block only)585 Peak Rooms 129 Total Visitor Days 1,112 Event Name: Advertising World Series 2023 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Organization: The Advertising Softball World Series Direct local tax ROI (net property taxes) Direct Tax Receipts $12,451 DMO Hosting Costs $0 Direct ROI $12,451 Net Present Value $12,451 Direct ROI (%)- Total local tax ROI (net property taxes) Total Local Tax Receipts $13,992 Total ROI $13,992 Net Present Value $13,992 Total ROI (%)- Destinations International Event Impact Calculator 11/1/2023 3:48:35 PM 7.B.1.a Packet Pg. 111 Attachment: World Series EIC (27187 : TDT Funds for Advertising World Series Event) Page 1 of 12 Athletic Event & Tournament Application *Application must be received via email 90 days prior to the first day of the event. Organization Name: Organization Address: City: State: Zip: Organization Phone: Organization Website: Organization Email: ______________________________________________________________________ Non-Profit Tax ID No.: Federal Tax ID No.: Event Director Full Name: _________________________________________ D.O.B.: *Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety, altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility etc.) The below contact information will be used to contact the Event Director during the event. Event Director Email: Event Director Cell Phone: Event Director Home/Business Address: City: State: Zip: Event Name: Sport(s): Dates requested for event: Will you require load-in dates in addition to the above requested dates? Please list schedule of load-in and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: (Please note, load-in days may require additional facility rental fees.) Yes _______ No_______ 7.B.1.b Packet Pg. 112 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 2 of 12 Vendors Will you be securing any vendors at this event? YES ________ NO ______ Please list the name of the vendor(s), dates, times, and dimensions of set-up. *Please note, a fee may be required for vendors to utilize venue space during the event. 1. Vendors are required to supply their own power. 2. Vendors are required to be fully set-up at least (1) hour prior to competition. 3. No outside food and/or beverage vendors are allowed at Collier County Parks & Recreation as there is an exclusive concessionaire on-site. 4. All vendors must provide a current business license and proof of insurance of at least $1,000,000 in coverage. Facility(s) Type Requesting: (Include number of fields, courts, lake, beach, etc. and type Example – North Collier Regional Park – (1) 9 v 9 Soccer Field) (1) (2) (3) (4) Please, list any other logistical needs (i.e. number of tables, bleachers, chairs, stage, etc.). Please note, a cost may be associated with these requests at the expense of the event organizer, unless agreed upon in writing and excused as an expense by the CVB. Will you require food any on-site concessions? *If yes, please ensure an accurate event schedule is provided to Collier County Parks and Recreation upon request to ensure ample preparation time. Estimated # of Spectators per day of event: Estimated # of Teams: 7.B.1.b Packet Pg. 113 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 3 of 12 If using multiple facilities, please provide the information below. *Site Directors must be at least 21 years of age and remain on premises for the duration of the event. Site Director Name & Cell Phone (1): Site Location: Site Director Name & Cell Phone (2): Site Location: Site Director Name & Cell Phone (3): Site Location: Insurance Policy Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to event. The event organizer is subject to a late fee if this documentation is received after (15) business days. Reservation will not be honored without appropriate insurance on file. Please refer to the below for additionally insurance and coverage requirements. Collier County Board of County Commissioners 3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746 o Agree to provide certificate(s) of insurance 15 business days prior to event start date “Collier County Board of County Commissioners is an additional insured”. This coverage must remain in effect for the entirety of the event including the following coverages: o General liability requirements as follows: Provide Collier County with proof of a comprehensive General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00 Auto, bodily injury, property damage, workers comp, employer’s liability (minimum $100,000) o Agree that Collier County assumes no liability for the recruitment, selection, background screening of non-county special event management, staff, volunteers, coaches, youth leaders, and others. (Please, initial to verify your compliance with the above Insurance Policy) Facility Rental Deposit Policy A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier County Parks and Recreation within 7 business days of Collier County Parks & Recreation approval. Any event that has not paid the deposit is not considered approved until paid. Collier County Parks and Recreation will apply the deposit towards the event balance, provided the facilities utilized for the event are returned in the same condition as prior to the event. Should any damages or monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and Recreation. (Please, initial to verify your compliance with the Facility Rental Deposit Policy) 7.B.1.b Packet Pg. 114 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 4 of 12 Event Cancellation Policy Please note, if the event is canceled 90 or more days prior to the first requested date of reservation, a full refund will be issued. All event cancellations must be in writing and sent to Casey Doyle at casey.doyle@colliercountyfl.gov In the event the reservation is canceled less than 90 days prior to the first requested date of reservation, a 20% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 45 days prior to the first requested date of reservation, a 30% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. In the event the reservation is canceled less than 15 days prior to the first requested date of reservation, a 50% cancellation fee will be retained by Collier County Parks and Recreation and no refund of the deposit will be issued. If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded by Collier County Parks and Recreation. Regarding inclement weather, if competition begins on any day, rental fees and event expenses will not be refundable. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated with the date of cancellation will be refunded. Collier County reserves the right to terminate this Event for any reason with 30 days’ notice to the Event Organizer. Deposit will be refunded in full. No other refunds will be made. (Please, initial to verify your compliance with the Event Cancellation Policy) Facility Parking Policy Please note, all cars parking on Collier County Park property must park within the designated parking areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking guidelines as set forth by Collier County Parks and Recreation may result in parking violations being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via email. (Please, initial to verify your compliance with the Facility Parking Policy) 7.B.1.b Packet Pg. 115 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 5 of 12 Venue Rental Request & Approval Policy Venue rental request and/or approved venue requests are subject to relocation to another County facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the above adversities will be communicated to the renter by Collier County staff. Please note after capacity limits are reached on any County venues, multiple facilities must be reserved, paid for and used. Event organizers may also be asked to supply port-o-lets and additional dumpsters at their expense for large events. (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy) Rental Fees & Payment Policy All fees and expenses related with the event are the responsibility of the event organizer to pay. In addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues, and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it is determined that the event will require more event fields/space after funding assistance has been approved for the event, the additional cost will be the responsibility of the event organizer to remit. Payment of all rental fees and expenses associated with the event are due 7 days prior to the first day of the event. If all fees are not paid then the event will not be honored and will be cancelled. (Please, initial to verify your compliance with the Rental Fees Policy) Weather Policy Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation Event Supervisor in accordance with the protocol approved by Collier County. (Please, initial to verify your compliance with the Weather Policy) Event Approval Policy I understand that submitting an application is NOT a guarantee of availability or approval. Approval will be indicated once all signatures below are completed and the County confirms the requested facilities are available in compliance with Parks and Recreation requirements. However, Collier County reserves the right to deny or cancel rental request if the required documentation is not provided and/or if guidelines are not followed as requested by Collier County. This also includes those guidelines set forth in the above application and the Collier County Parks and Recreation Rules & Regulations form. (Please, initial to verify your compliance with Event Approval Policy) 7.B.1.b Packet Pg. 116 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 6 of 12 INDEMNIFICATION To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the EVENT ORGANIZER or anyone employed or utilized by the EVENT ORGANIZER in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes. _______ (Please, initial to verify your compliance with required Indemnification language) 7.B.1.b Packet Pg. 117 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 7 of 12 Collier County Sports Tourism Event Funding Application Funding Eligibility Sports Tourism events supported in part by Tourist Development Tax (TDT) funds should promote future overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels and lodging in Collier County over multiple days throughout the duration of the event. Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states: “To promote and advertise tourism in this state and nationally, and internationally, however, if tax revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists.” The following criteria are required for TDT funding support: Funding Eligibility 1.Fully completed Application must be received 90 days prior to the first day of the event. 2.All applications must be submitted online or via email. No handwritten Applications will be accepted. 3.Event must be more than (1) day in duration. 4.Event must generate a minimum (250) or more room nights within Collier County. 5.Events with national television exposure may be considered for additional funding reimbursement. 6.Event must have a history of attracting significant out-of-county visitors and/or the potential to attract out-of-county visitors. Collier County reserves the right to request proof of room nights, host, and/or hotel references from previous events. 7.Must comply with all Collier County guidelines, rules, safety protocols, and laws. Pre-Event Requirements 1.Applicant must provide proof of insurance coverage as required by Collier County at least 15 days prior to the =first date of the event. 2.Collier County hotels and lodging must be the primary event accommodations. Collier County hotel or other Collier County paid lodging accommodations must be advertised to participants and spectators prior to the event, on the event website and/or via email blasts. 3.Must provide documentation of marketing promotions outside of Collier County for the event that will attract overnight visitors and spectators to Collier County. Naples, Marco Island, Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must be used in all marketing and/or promotional items as it relates to the event. 7.B.1.b Packet Pg. 118 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 8 of 12 Post-Event Requirements 1. Events that exceed the estimated room nights will receive the maximum amount of reimbursement previously approved. A higher production of room nights than projected will not qualify for additional refund amount but will be considered as part of future funding requests. 2. All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is responsible for all expenses associated with the event and must provide an invoice from all entities that charged the event organizer for said expenses. Event organizers are subject to Collier County Finance audit prior to payment. 3. Proof of payment (i.e. front and back of cleared check, or credit card receipts and statements will be used as proof of payment, proofs of advertisement, radio scripts, etc.) must be accompanied by an invoice from the entity charging the event organizer for each expense as proof of performance, proof of room night pick-up reports, and an invoice to the CVB for the amount of reimbursement based on actual expenses and room night production. Only the items approved by the Collier County Board of Commissioners on the event application are eligible to be reimbursed. 4. Room night pick-up must be tracked and reported with the submission of a post-event report to Collier County within (10) calendar days after the last day of the event to remain eligible for funding reimbursement. 5. The event must achieve a minimum of 250 room nights within Collier County to receive funding reimbursement. If the room nights generated from the event within Collier County are less than 250 room nights, then the event will not receive event expenses reimbursement. Allowable Expenses 1. Promotional, marketing, and advertising expenses in target markets outside of Collier County. 2. Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown, operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any facility rental, equipment or third-party rental and/or vendor will need to be procured and rented by the event organizer. Event organizers may request reimbursement for such expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not honor reimbursement of any rental or vendor directly affiliated with the event organizer. In certain instances, the BCC may agree to pay an internal Collier County entity directly (i.e. Collier County Sheriff, EMS Naples Police Department, Collier County Parks and Recreation etc.). 3. Sanctioning and/or bid fees directly related to the event Non-Allowable Expenses 1. Food, Beverages, Refreshments. 2. Administrative or general expenses. (i.e. office supplies, copies etc.) 3. Building projects or permanent equipment expenses. 4. Fundraising cost and/or functions. Prize money or purses. 5. Expenses and debts not related to event. 7.B.1.b Packet Pg. 119 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 9 of 12 Review Process by Tourism Division, Tourist Development Council (TDC) and Board of County Commissioners (BCC) 1.Applications will be reviewed to evaluate the impact of the event to Collier County. 2.All proposed funding must be recommended by the Collier County Tourist Development Council and the Collier County Board of Commissioners. Expenses will not be reimbursed unless all elements of the Event Application are strictly adhered to. Event Summary How many years has this event been held? What previous locations have hosted this event? How many participants does this event host historically? How many room nights has this event attracted historically? How many spectators has this event attracted historically? Please, provide a breakdown of the projected number of participants, team, staff, and media and related hotel room nights for each category. Out- of- Area Youth Participants Local Youth Participants Out-of-Area Adult Participants Local Adult Participants Out-of-Area Staff & Media Local Staff & Media Gender of Participants Number of Teams Age Ranges of Participants Total Projected Room Nights All events seeking CVB funding must be sanctioned in advance by a governing body in Florida or by a National governing body. Documentation of sanctioning must accompany the application. (Ex: COI through governing body for documentation.) Which organization will be sanctioning this event? How will you be securing Collier County hotel accommodations? If you are contracting with a housing company, please list below. 7.B.1.b Packet Pg. 120 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 10 of 12 Marketing Plan Please, describe in detail the marketing outlets that will be used to promote this event to participants, visitors, and entities outside of Collier County. Please note, Media Plans must be submitted at the time of application and can be emended up to 60 days prior to the first day of the event with the application. PROJECTED EVENT EXPENSES: Please refer to the allowable and non-allowable expenses on page 8 of this document to indicate the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an item is not outlined below, it will not be considered for funding reimbursement. Allowable expenses will be reimbursed up to the amount approved by the BCC if room night projection is met or exceeded. Allowable Expense Amount Total Amount Requested: OTHER EVENT EXPENSES NOT REIMBURSABLE: __________________________ ____ ______________________ ________ ______________________ ________ _____ _________________________ Post-Event Material Deadline Policy Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days from the last day of the event. Failure to submit the proper documentation provided by Collier County, may result in forfeiture of County approved funding reimbursement and/or future event dates. (Please, initial to verify your compliance with the Post-Event Material Deadline Policy) 7.B.1.b Packet Pg. 121 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 11 of 12 Evaluation of Event for Future Dates Policy Upon submission of the post-event and room night materials, Collier County will evaluate the impact of the event in Collier County based on the deliverables outlined by the event organizer in the funding application. Collier County will determine based on said evaluation, the extent of which Collier County will be involved with the event in future years, in terms of event dates and funding. If an event fails to meet the assured impact to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations, law enforcement/security detail required, violation of park regulations, county laws, etc.) that are deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy) Hotel & Room Night Guidelines Policy Event organizers are required to provide actual room night pick-up reports from hotels, which housed event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the event. These reports must come from hotel representatives and be printed on official hotel stationery Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third- party booking agency is used; the same procedure as above applies. Third-party booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room night total for the event. (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy) Compliance I hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a condition of receiving funds from Collier County. (Please, initial to verify your compliance) 7.B.1.b Packet Pg. 122 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) Page 12 of 12 Collier County Use Only Rental Fees and Charges Approved facility: Number of fields approved: Field type: Venue Rental Cost (including load-in dates): Additional Rental Cost (i.e. stage, tables, etc.): Total Cost: Expenses to be reimbursed by Tourist Development Tax funds: Expenses to be paid by Event Organization: Event Director Printed Name: Title: Collier County/CVB Representative Printed Name:John Melleky Title: Arts and Culture Manager Signature: Signature: Date: Date: Parks & Recreation Representative Printed Name: Title: Signature: Date: Applications must be sent electronically to be eligible for review. Please send application via email to: Nicole King Naples, Marco Island, Everglades Convention and Visitors Bureau 239-252-4267 Nicole.King@colliercountyfl.gov 11/15/2023 7.B.1.b Packet Pg. 123 Attachment: 11-15 Adv. World Series signed- Sports Funding Event Application (27187 : TDT Funds for Advertising World Series Event) 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A Doc ID: 27220 Item Summary: Marketing Partner Report Meeting Date: 11/20/2023 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 11/09/2023 11:14 AM Submitted by: Title: – Tourism Name: John Melleky 11/09/2023 11:14 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 11/09/2023 11:14 AM Tourism John Melleky Tourism Review Completed 11/09/2023 12:42 PM Tourism Sandra Rios Tourism Review Completed 11/09/2023 2:30 PM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 11/09/2023 5:49 PM Office of Management and Budget Christopher Johnson OMB Completed 11/13/2023 4:24 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 11/14/2023 12:14 PM County Attorney's Office Colleen Greene Attorney Review Completed 11/14/2023 12:15 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/14/2023 4:11 PM County Manager's Office Ed Finn Deputy County Manager Completed 11/14/2023 6:06 PM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 9.A Packet Pg. 124 Marketing Partner Reports Nov 2023 TDC 9.A.a Packet Pg. 125 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) MARKETING PARTNER REPORTS PART I 9.A.a Packet Pg. 126 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) RESEARCH REPORT Downs & St Germain 9.A.a Packet Pg. 127 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) NAPLES, MARCO ISLAND, EVERGLADES Convention & Visitors BureauSeptember 2023 Monthly Dashboard 9.A.a Packet Pg. 128 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) MONTHLY SNAPSHOT 5 This report and all future reports will be focused on ALL visitors, which includes day trippers as well as visitors staying in unpaid accommodations. Prior to 2023, reports were based solely on data from visitors who stayed in paid accommodations. Occupancy was up 2.7% from September 2022, while visitation was up 9.6%. Average length of stay and travel party size were up 10.1% and 8.1% respectively as well, causing visitor days to be up 20.6%. Advertising recall among visitors in September rose from 15% in 2022 to 25% in 2023. Although the share of visitors who reported being directly influenced to visit by advertising only rose very slightly, the share of first-time visitors rose significantly, from 26% to 33%. Restaurant spending by visitors was up 32.1% from September 2022. The increase was likely due to the expanded 2023 edition of the Sizzle Dining event which ran from September 7th to September 27th. The share of visitors who said they considered visiting other destinations prior to their trip remained elevated (up 11%), with the Fort Myers area and the Florida Keys still being the other destinations most often considered. Direct Spending by visitors in September increased 5.1% from 2022, while the Total Economic Impact of Tourism was down 2.1% from September 2022. 9.A.a Packet Pg. 129 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) TOURISM IN SEPTEMBER 6 Pre -Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 130 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 7 SEPTEMBER 2023 VISITATION & ROOM NIGHTS 164k 151k 179k 155k Sep-22 Sep-23 VISITORS179,400 ROOM NIGHTS154,600 + 9.6% from 2022 + 2.7% from 2022 VISITOR DAYS837,800 694k 838k + 20.6% from 2022 9.A.a Packet Pg. 131 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 8 SEPTEMBER 2023 SPENDING & ECONOMIC IMPACT $128m $190m $134m $186m Sep-22 Sep-23 DIRECT SPENDING$134,049,700 ECONOMIC IMPACT$186,061,000 + 5.1% from 2022 -2.1% from 20221 1 The IMPLAN multiplier for Collier County was 1.491 for 2022 and is 1.388 in 2023. 9.A.a Packet Pg. 132 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) $215.32 $221.78 Sep-22 Sep-23 9 SEPTEMBER 2023 OVERALL LODGING METRICS1,2 AVERAGE DAILY RATE$221.78OCCUPANCY RATE42.1%REVENUE PER AVAILABLE ROOM$93.37 41.0%42.1% + 2.7% from 2022 + 3.0% from 2022 + 5.8% from 2022 $88.28 $93.37 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 2 Occupancy, ADR, and RevPAR figures for September 2022 have been adjusted to reflect updated calculation methods. 9.A.a Packet Pg. 133 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) $198.89 $211.01 Sep-22 Sep-23 10 SEPTEMBER 2023 HOTEL LODGING METRICS1 AVERAGE DAILY RATE$211.01OCCUPANCY RATE55.6%REVENUE PER AVAILABLE ROOM$117.25 55.3%55.6% + 0.6% from 2022 + 6.1% from 2022 + 6.7% from 2022 $109.90 $117.25 1 Source: STR Reports 9.A.a Packet Pg. 134 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 11 SEPTEMBER 2019-2023 OVERALL LODGING METRICS1,2 42.8% 33.6% 44.6%41.0%42.1% Occupancy Rate $169.33 $183.26 $221.47 $215.32 $221.78 Averate Daily Rate $72.47 $61.58 $98.78 $88.28 $93.37 Revenue Per Available Room 2019 2020 2021 2022 2023 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 2 Occupancy, ADR, and RevPAR figures for September 2022 have been adjusted to reflect updated calculation methods. 9.A.a Packet Pg. 135 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 12 VISITOR ORIGIN FLORIDA VISITORS43,600 OUT-OF-STATE VISITORS135,800 67k 19k 26k 35k 2k 15k 44k 29k 37k 43k 7k 20k 10k 20k 30k 40k 50k 60k 70k 80k Florida Southeast Northeast Midwest West International Sep-22 Sep-23 9.A.a Packet Pg. 136 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 13 SEPTEMBER 2019-2023 OVERNIGHT VISITOR ORIGIN 44% 7% 13% 9% * 27% 74% 7% 11%8% *<1% 43% 16%16% 25% *<1% 39% 15%15% 20% 4%7% 23% 17%18% 23% 4% 15% Florida Southeast Northeast Midwest West International Sep-19 Sep-20 Sep-21 Sep-22 Sep-23 *Note: The “West” was not separated from “Other” before 2022. Beginning in 2022, “West” was added and “Other” was changed to “Other International”. 9.A.a Packet Pg. 137 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) TOURISM CALENDAR YEAR-TO -DATE (CYTD) 14 Pre -Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 138 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 15 CYTD VISITATION METRICS 2.38m 1.99m2.12m 1.84m Sep-22 Sep-23 CYTD VISITORS2,116,800 CYTD ROOM NIGHTS1,841,300 -11.2% from 2022 -7.7% from 2022 CYTD VISITOR DAYS12,675,400 13.75m 12.68m -7.8% from 2022 9.A.a Packet Pg. 139 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) $2.31b $3.44b $2.03b $2.84b Sep-22 Sep-23 16 CYTD SPENDING & ECONOMIC IMPACT CYTD DIRECT SPENDING$2,027,306,500 CYTD ECONOMIC IMPACT$2,837,964,600 -12.1% from 2022 -17.5% from 20221 1 The IMPLAN multiplier for Collier County was 1.491 for 2022 and is 1.388 in 2023. 9.A.a Packet Pg. 140 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 17 CYTD 2019-2023 OVERALL LODGING METRICS1 59.9% 39.8% 62.2%60.7%57.8% Occupancy Rate $246.43 $247.91 $290.32 $343.70 $311.24 Averate Daily Rate $147.56 $98.57 $180.45 $208.48 $179.98 Revenue Per Available Room 2019 2020 2021 2022 2023 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 9.A.a Packet Pg. 141 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 18 CYTD 2019-2023 VISITATION & ROOM NIGHTS1 2,277,600 1,433,100 2,215,600 2,383,200 2,116,800 Visitation 2019 2020 2021 2022 2023 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. 1,642,100 1,200,800 1,877,500 1,994,400 1,841,300 Room Nights 2019 2020 2021 2022 2023 9.A.a Packet Pg. 142 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 19 CYTD 2019-2023 SPENDING & ECONOMIC IMPACT1 $1,834,443,500 $1,204,142,100 $1,987,119,800 $2,307,119,700 $2,027,306,500 Direct Spending 2019 2020 2021 2022 2023 1 Sources: STR data, DSG Occupancy Study data, and AllTheRooms data. $2,735,155,200 $1,795,375,800 $2,962,795,700 $3,439,915,500 $2,837,964,600 Total Economic Impact 2019 2020 2021 2022 2023 9.A.a Packet Pg. 143 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) CYTD 2022 CYTD 2023 Percent Change (Δ%) Region # Visitors Mkt Share # Visitors Mkt Share # Visitors Mkt Share Florida 573,600 24.1%542,900 25.6%-5.4%6.6% Southeast 286,900 12.0%234,200 11.1%-18.4%-8.1% Northeast 537,500 22.6%424,500 20.1%-21.0%-11.1% Midwest 672,500 28.2%582,700 27.5%-13.4%-2.4% West 128,200 5.4%99,500 4.7%-22.4%-12.6% Canada 60,700 2.5%97,500 4.6%60.6%80.8% Europe 73,900 3.1%82,100 3.9%11.1%25.1% C/S America 19,200 0.8%30,100 1.4%56.8%76.5% Other 30,700 1.3%23,300 1.1%-24.1%-14.6% Total 2,383,200 100.0%2,116,800 100.0% 20 CYTD 2023 VISITOR ORIGIN MARKETS 25.6% 11.1% 20.1% 27.5% 4.7% 11.0% Florida 542,900 Southeast 234,200 Northeast 424,500 Midwest 582,700 West 99,500 International 233,000 9.A.a Packet Pg. 144 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) VISITOR JOURNEY: PRE-VISIT 21 Pre-Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 145 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 22 ADVERTISING RECALL <1% 2% 2% 2% 2% 3% 4% 7% 7% 7% 11% 12% 13% 15% 24% 50% <1% 6% 6% 6% <1% 2% <1% 6% <1% 6% 14% 6% 7% 18% 23% 64% Podcast Billboard TV streaming service Music streaming service Deal-based promotion Radio Brochure Cable/satellite TV Newspaper/magazine Rental agency Online article Website advertisement YouTube Online travel reviews Visitor guide Social media Sep-22 Sep-23 15%11%25%12% Advertising recalled Influenced by advertising Base: % who recalled ads prior to their trip 9.A.a Packet Pg. 146 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 23 TRIP PLANNING CYCLE 2% 8% 10% 22% 30% 20% 8% 4% 2% 8% 16% 30% 30% 10% More than 1 year 7 months - 1 year 5 - 6 months 3 - 4 months 1 - 2 months 2 - 4 weeks A week or less Sep-22 Sep-23 40 49 Days Median Trip Planning Time 9.A.a Packet Pg. 147 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 24 TRIP PLANNING SOURCES 18% <1% <1% 1% 1% 1% 1% 4% 5% 7% 9% 10% 11% 14% 18% 24% 42% 14% <1% 1% 2% 2% <1% <1% <1% 3% 8% 7% 6% 6% 14% 8% 21% 50% None Television advertisements Deal-based promotion ParadiseCoast.com Collier County CVB Printed advertisements Newspapers/magazines AAA Visitor guides Social media Booking website/app Trip planning website/app Vacation rental site Airline website/app Hotel website/app Talked to friends Search engines Sep-22 Sep-23 9.A.a Packet Pg. 148 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 25 REASONS FOR VISITING1 1 Multiple responses permitted. 1% 2% 2% 2% 4% 6% 10% 11% 17% 67% <1% 1% 1% 1% 2% 3% 13% 7% 18% 72% Hurricane Recovery Cultural activities Fishing trip Golf/tennis trip Special event Special occasion Sporting event Business Visit friends/family Vacation/getaway Sep-22 Sep-23 9.A.a Packet Pg. 149 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Reasons 1 26 REASONS FOR CHOOSING AREA 1Multiple responses permitted. 49% 34% 25% 20% 19% 16% 15% 14% 13% 13% 8% 8% 3% 3% 2% 2% September-23 Beaches Quiet/relaxing Previous experience Friends/family live here Meeting/event hosted here Family-friendly destination Not crowded Recommendation Quality of accommodations Restaurants Trying something new Shopping Deal/promotion Wellness Appealing advertisements Golf 51% 45% 35% 22% 19% 25% 32% 11% 6% 6% 6% 7% 2% 2% 1% 1% September-22 9.A.a Packet Pg. 150 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 27 OTHER DESTINATIONS CONSIDERED1 1 Multiple responses permitted. 3% 2% 2% 3% 3% 5% 5% 11% 12% 73% 4% 1% 1% 4% 2% 3% 2% 4% 7% 82% Other St. Petersburg Ft. Lauderdale Miami West Palm Beach Sarasota - Bradenton Clearwater Florida Keys Fort Myers - Sanibel No other destinations Sep-22 Sep-23 9.A.a Packet Pg. 151 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 28 TRANSPORTATION METHODS 41% 59%60% 40% Fly Drive 86% 2%10% <1%<1%<1%1%1% 82% 6%9%1%<1%<1%1%1% RSW MCO MIA FLL APF PBI PGD SRQ Sep-22 Sep-23 9.A.a Packet Pg. 152 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) VISITOR JOURNEY: TRAVEL PARTY PROFILE 29 Pre-Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 153 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 30 TRAVEL PARTIES 11% 42%37% 10% <1% 15% 42% 29% 13% 1% Solo Couple Family Friends Other Sep-22 Sep-23 TRAVEL PARTY COMPOSITION 9.A.a Packet Pg. 154 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 31 PREVIOUS VISITS 26% 32% 14% 28% 33% 28% 12% 27% 1st time visitor 2 –5 times 6 –10 times 11+ times Sep-22 Sep-23 9.A.a Packet Pg. 155 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 32 VISITOR AGES 10% 39% 35% 11% 5% 4% 28% 51% 12% 5% Over 65 50-64 35-49 25-34 18-24 Sep-22 Sep-23 45 50 Years Median Age Age 9.A.a Packet Pg. 156 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 33 VISITOR RACE & GENDER 2% 1% 2% 3% 6% 86% <1% 1% 3% 5% 13% 75% Another race/ethnicity Native/Indigenous Asian/Pacific Islander Black/African American Hispanic/Latino White/Caucasian Sep-22 Sep-23 47% 53% 41% 59% Male Female Gender Race 9.A.a Packet Pg. 157 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 34 VISITOR INCOME 20% 12% 16% 19% 20% 13% 14% 8% 21% 29% 18% 10% Over $250,000 $200,000 - $249,999 $150,000 - $199,999 $100,000 - $149,999 $75,000 - $99,999 Less than $75,000 Sep-22 Sep-23 $137,900 $144,700 Annual HHI Median Household Income Income 9.A.a Packet Pg. 158 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) VISITOR JOURNEY: TRIP EXPERIENCE 35 Pre-Visit Travel Party Profile Trip Experience Post-Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 159 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 36 TRIP CHARACTERISTICS NIGHTS STAYED4.7TRAVEL PARTY SIZE3.1 2.9 3.1 4.2 4.7 Sep-22 Sep-23 9.A.a Packet Pg. 160 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 37 TYPE OF ACCOMODATIONS 12% 1% <1% <1% 12% 12% 20% 43% 17% <1% <1% <1% 10% 13% 17% 43% Did not stay overnight Other Bed & Breakfast Campground/RV Second home/condo Stayed with friends/family Vacation rental Hotel/motel/resort Sep-22 Sep-23 9.A.a Packet Pg. 161 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 38 AREAS VISITED <1% 1% 2% 2% 3% 4% 5% 7% 34% 81% <1% <1% 4% 3% 2% 2% 4% 5% 21% 93% Copeland Chokoloskee Immokalee Ave Maria Goodland Golden Gate Everglades City Isles of Capri Marco Island Naples Sep-22 Sep-23 9.A.a Packet Pg. 162 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 39 TRIP ACTIVITIES 70% 67% 37% 33% 23% 22% 20% 18% 12% 11% 11% 9% 9% 8% 5% 4% 3% 1% September-23 77% 69% 50% 24% 19% 28% 13% 12% 13% 14% 7% 9% 3% 4% 1% 2% 2% <1% September-22 Dining out Beach Shopping/antiquing Water activities Bars/nightlife Visit friends/family Active outdoor activities Sightseeing/touring Nature & parks Sporting event Business/meeting Visit local attractions Spas Everglades tour Cultural activities Special event Art galleries/shows Gambling1 Multiple responses permitted. 9.A.a Packet Pg. 163 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 40 VISITOR SPENDING $2,235 $779 $184 $2,316 $747 $160 Party Spending per Trip Visitor Spending per Trip Visitor Spending per Day Sep-22 Sep-23 9.A.a Packet Pg. 164 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) VISITOR JOURNEY: POST-TRIP EVALUATION 41 Pre -Visit Travel Party Profile Trip Experience Post -Trip Evaluation Economic Impact on Destination 9.A.a Packet Pg. 165 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 42 TRIP EVALUATIONS 2% 1% 3% 12% 82% 3% 0% 1% 10% 86% Not sure Definitely not Probably not Probably Definitely 9.4 8.8 Value for travel dollar VALUE FOR TRAVEL DOLLAR1,2 1 10-point scale where 10 is “excellent” and 1 is “poor”. 2 All visitors who gave a rating of 6 or below cited high prices as their primary reason for giving lower ratings.3% 1% 3% 11% 82% 4% 1% 1% 9% 85% Not sure Definitely not Probably not Probably Definitely Sep-22 Sep-23 Will recommend the Naples area? Will return to the Naples area? 9.A.a Packet Pg. 166 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 43 INDUSTRY DATA 9.A.a Packet Pg. 167 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 44 LEISURE & HOSPITALTY EMPLOYMENT January February March April May June July August September October November December 2019 31,700 32,400 32,400 31,700 30,100 28,300 27,400 27,100 26,900 28,600 31,200 31,800 2020 32,400 33,000 32,300 17,500 21,400 23,400 22,800 22,600 22,600 24,700 26,600 27,300 2021 27,600 28,300 28,700 28,600 27,800 27,000 26,200 25,900 25,800 28,100 30,400 31,200 2022 30,600 31,800 31,700 31,300 29,600 28,500 28,000 28,000 27,800 28,600 29,500 28,900 2023 29,200 29,500 29,300 29,400 28,700 27,500 26,900 26,700 (P) 15,000 17,000 19,000 21,000 23,000 25,000 27,000 29,000 31,000 33,000 35,000 Monthly Direct Leisure & Hospitality EmploymentCollier County Direct Leisure and Hospitality Employment (Calendar Year)1 1 SOURCE: Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector, not seasonally adjusted. (P) Preliminary. 9.A.a Packet Pg. 168 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 45 RSW PASSENGER TRAFFIC January February March April May June July August September October November December 2019 1,050,093 1,117,409 1,482,239 1,111,558 725,754 586,319 570,977 526,519 460,869 638,922 876,703 1,077,818 2020 1,132,103 1,241,590 861,221 53,379 143,004 237,706 256,418 231,283 255,926 417,305 500,468 648,011 2021 686,563 725,735 1,162,342 1,107,004 946,366 839,377 814,471 647,534 551,041 769,524 986,908 1,085,569 2022 1,044,816 1,149,618 1,514,046 1,221,628 836,379 663,141 671,225 620,532 515,007 432,667 812,305 862,368 2023 932,896 967,416 1,166,442 981,216 760,330 643,486 670,818 601,542 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 RSW Total Passenger TrafficSouthwest Florida International Airport (RSW) Passenger Traffic1 1 SOURCE: Lee County Port Authority Monthly Statistics. 9.A.a Packet Pg. 169 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 46 LICENSED TRANSIENT RENTAL UNITS September 2023 Licensed Transient Rental Units1 Hotel Motel Vacation Rental Total Naples 4,452 1,368 2,888 8,708 Marco Island 1,275 121 1,774 3,170 Immokalee 0 70 104 174 Golden Gate 0 150 0 150 Everglades City 38 36 20 94 Chokoloskee 0 13 1 14 Goodland 0 5 5 10 Ave Maria 0 0 2 2 Ochopee 0 0 1 1 Total 5,765 1,763 4,795 12,3232 1 SOURCE: Florida Department of Business & Professional Regulation. 2Some units are still unavailable due to the impact of Hurricane Ian. 9.A.a Packet Pg. 170 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 47 NAPLES, MARCO ISLAND, EVERGLADES Convention & Visitors BureauSeptember 2023 Monthly Dashboard Paul Beirnes, Executive Director paul.beirnes@colliercountyfl.gov Downs & St. Germain Research (850) 906-3111 | contact@dsg-research.com 9.A.a Packet Pg. 171 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) ADVERTISING REPORT Paradise Advertising & Marketing, Inc. 9.A.a Packet Pg. 172 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) FY24 Media Plan Always On &Fall Campaigns 9.A.a Packet Pg. 173 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Table of Contents 1.Overview of FY24 Media Campaigns a.Always on Campaign b.Fall Campaign ParadiseAdv.com 9.A.a Packet Pg. 174 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 3 1 Always On Campaign 9.A.a Packet Pg. 175 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:Overview ●Year-round core campaign to maintain presence across our top yielding markets ●Refined target market list based on Zartico,D-SG and Adara Impact research ●Importance of strong lower-and mid-funnel media ●Hispanic traveler targeting included throughout year ●Starting in March,will include Spanish language campaigns in paid search and paid social ●Strategic targeting to work towards destination goals of maintaining ADR and increase length of stay ParadiseAdv.com 9.A.a Packet Pg. 176 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:Overview Dates:11/13/23 -8/18/24 ParadiseAdv.com Target Markets Out of State: ●Atlanta ●Chicago ●Boston ●NYC ●Detroit ●Cleveland ●Minneapolis ●Indianapolis ●Philadelphia ●Hartford-New Haven ●Washington DC In State: ●Miami-Ft.Lauderdale ●Tampa-St.Petersburg ●Orlando ●West Palm Beach 9.A.a Packet Pg. 177 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:Tactics Always On campaign will include: Paid Social Media ○Facebook/Instagram ○Pinterest ○TikTok Paid Search ○Keywords optimized to best performing ○Also using a competitive keyword strategy to appear when people are googling other destinations ○Images used in each ad result to increase click performance Total Estimated Impressions:48,765,731 ParadiseAdv.com 9.A.a Packet Pg. 178 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:Tactics OTAs and Travel Intender Digital Expedia-will run across Expedia,Hotels.com and VRBO ○Native,Display and new in-app unit Homepage Marquee. ○Targeting those searching Naples/Marco and didn't book,conquest targeting to include high end Caribbean island and European cities ○To put focus on longer stays,we will target those looking for 4+nights ○To increase ADR,we will target those looking for 4/5 hotel star ratings ○Includes Hispanic traveler targeting ○Driving to landing page on Expedia to provide booking and ROAS reporting KAYAK -top travel metasearch engine ○Native,Display and dedicated emails ○Targeting those who are searching for hotels,car rentals or flights into our destination and our comp set ○Targeting luxury travelers to those 4/5 star hotel searches and first class flight searches Adara -Digital Campaign with Economic Impact Reporting ○Display, Native and Video ○Targeting those who have never been to Collier County,but have been to our competitors ○Also targeting fine dining restaurant spenders and Hispanic travelers ParadiseAdv.com 9.A.a Packet Pg. 179 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:KAYAK Placement Examples ParadiseAdv.com 9.A.a Packet Pg. 180 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:Expedia Placement Examples ParadiseAdv.com 9.A.a Packet Pg. 181 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:New Expedia Placement In-App Homepage Marquee ParadiseAdv.com Light Mode Dark Mode 9.A.a Packet Pg. 182 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:Tactics Email Marketing ○Quarterly email campaign starting in November ○November Topic -Eco Tourism ○Remaining sends will align with content calendar ○In upcoming quarters,we will receive a postal list from the email list and will send a physical direct mail piece to selected homes (900 each quarter) ParadiseAdv.com 9.A.a Packet Pg. 183 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:Tactics VISIT FL 2024 Official Florida Vacation Guide ○2-page spread with brand ad adjacent to advertorial ○Guide is sent to all requesting by site,email or phone ○Distribution at FL Welcome Centers &Turnpike Service Plazas,VF Partners,Chambers and local Visitor Centers ○Also distributed at select AAA offices and consumer travel shows around the country ○Digital Guide estimated 250K impressions,print estimated 300K ParadiseAdv.com 9.A.a Packet Pg. 184 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Media Partners 13 9.A.a Packet Pg. 185 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign: Summary ParadiseAdv.com 9.A.a Packet Pg. 186 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On Campaign:Media Mix ParadiseAdv.com 9.A.a Packet Pg. 187 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Always On 2 Fall Campaign 9.A.a Packet Pg. 188 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign:Overview Dates:11 /13-12// 31 Target Markets Midwest Focus ●Chicago ●Detroit ●Cleveland ●Minneapolis ●Indianapolis ParadiseAdv.com 9.A.a Packet Pg. 189 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign:Overview ●This campaign will launch concurrently with the Always On campaign,but will serve as a big high-impact entry into the new fiscal year. ●We will also leverage the holiday timing of this campaign to reach audiences as they are in the positive holiday mindset. ●With the lower-funnel Always On items in place,this will help to elevate Paradise Coast to broader audiences and create awareness with new audiences in bigger ways. ParadiseAdv.com 9.A.a Packet Pg. 190 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign:Tactics Fall campaign will be a shorter flight to run over the busy holiday time. Fewer tactics,but more impact -to start the fiscal year out with a BANG and provide high awareness to broad audiences,and to overlay the lower-mid funnel media of the Always On campaign ○Podcast -campaign with celebrity host reads ○Airport WiFi Advertising -capturing holiday travelers ○Streaming Video -targeting those watching holiday programming ○Print Full-page ad plus digital feature on website ○Stone Crab initiative Total Estimated Impressions:8,376,619 ParadiseAdv.com 9.A.a Packet Pg. 191 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign |Digital WiConnect ○Airport Wifi Engagement Campaign to capture heavy holiday travel times ○When travelers are signing on to wifi in key airports, they will be shown an opportunity to watch a video to get to complimentary wifi connection ■There will then be a full screen takeover,which leads to a video,and then a call to action ○Added Value -we will receive a brand lift study where they will be given 2 questions about Paradise Coast to measure recall,travel intent,awareness,favorability. ○Campaign will run in Chicago (ORD and MDW),Detroit (DTW),Minneapolis (MSP) ParadiseAdv.com 9.A.a Packet Pg. 192 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign |Digital WiConnect ParadiseAdv.com 9.A.a Packet Pg. 193 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign |Podcast We are excited to announce that Paradise Coast will be introduced to national audiences through the wildly popular Smartless podcast. Smartless is in top 10 of all podcasts streamed in US. Started during the pandemic, these three good friends have grown this podcast into a pop culture juggernaut ○Jason Bateman (Ozark, Arrested Development,Horrible Bosses), Sean Hayes (Will &Grace,The Bucket List,various Broadway shows),and Will Arnett (Arrested Development,Parks &Rec, Murderville,Lego Batman) ○Past guests include A-list celebrities like George Clooney,Will Ferrell,Melissa McCarthy,Matt Damon, and Steven Spielberg ○Host Reads for 3 weeks (wks of 11 /27,12 /11,12 /18 )for close to 3M impressions over the campaign ○Spot will be read by Jason Bateman, Sean Hayes or Will Arnett ParadiseAdv.com 9.A.a Packet Pg. 194 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign |Podcast ParadiseAdv.com 9.A.a Packet Pg. 195 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign | Print Midwest Living ○FP ad in Midwest Living's Winter Issue ■Warm Weather Getaways program ○Bonus 1/3 page advertorial with image and logo placement ○Advertisers will also received leads via listing in Going Places,and on MidwestLivingTravel.com ○Winter Issue publishes 11/7 ParadiseAdv.com 9.A.a Packet Pg. 196 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign |Streaming and Video Partners: Zeta Global and YouTube ○Targeting those 25-64 with HHI $175K,families and couples, who are watching holiday content and movies ○Targeting will find viewers of holiday content that air on networks like Lifetime,Hallmark and other networks, either on Linear TV or CTV,and targeting them while they’re watching ○After they see the Paradise Coast TV commercial,we will retarget them on their second screens (mobile,tablet)with video ○Includes 80,645 AV pre-roll video impressions ○On YouTube,running a combination of skippable and non-skippable video ○Topic targeting including holiday clips,comedy,food, travel,home, and nature/outdoors ParadiseAdv.com 9.A.a Packet Pg. 197 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Stone Crab |Tactics ○Full-page print ad in Winter Issue ○Stone Crab recipe provided by Paradise Coast will be on their site ParadiseAdv.com Dates:11 /27 -2/1 8 Markets:All Florida markets In FY24 we will include dedicated media to promote Stone Crab season and the related video content series. This initiative will include: Paid Social ○Facebook/Instagram ○TikTok Paid Search ○Reaching those searching for food festivals,local seafood,etc. YouTube ○Driving views to episodes of Stone Crab Video Series on YouTube Channel Local Palate 9.A.a Packet Pg. 198 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 27 Fall Media Partners 9.A.a Packet Pg. 199 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign: Summary ParadiseAdv.com 9.A.a Packet Pg. 200 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Fall Campaign:Media Mix Stone Crab CampaignGeneralFallCampaign ParadiseAdv.com 9.A.a Packet Pg. 201 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) FY24 Media Campaigns:Overview &Timeline 78 9.A.a Packet Pg. 202 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 2023THANKYOU 37 9.A.a Packet Pg. 203 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Monthly Report |October 2023 2023 9.A.a Packet Pg. 204 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Table of Contents 1.Visitor Summary &Insights: pgs.4-11 2.Social Media:pgs.12-17 3.Email:pgs.18-21 4.Media Review:pgs.22-28 5.Digital Media Insights:pgs.29-34 ParadiseAdv.com 9.A.a Packet Pg. 205 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 3 1Visitor Insights 9.A.a Packet Pg. 206 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Visitor Insights |Summary ●Out of state visitors made up 64.7%of visits and 86.9%of overall spend in October 2023.In-state visitors made up 35.3%of visits and 13.1%of overall spend.Out of State visitation had a significant increase compared to previous months and same period last year. ●Knoxville,TN DMA ranked #1 in top spending market in the destination. It’s the first time this market has ranked first in the spending chart with its top spending category being retail. ●Dining followed by Retail continued to be the top spending categories from visitors in the destination. Miami-Ft Lauderdale ranked #1 as the top in-state spending market in the destination.Ranked #3 in the overall spending markets in the destination during October followed by Minneapolis and New York DMAs. ●Both in-state and out of state visitors made Mercato Shops the top visited place in October followed by JW Marriott Marco Island and Vanderbilt Beach. ParadiseAdv.com 9.A.a Packet Pg. 207 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Visitor Insights |Visitor Flow and Spending ParadiseAdv.com 9.A.a Packet Pg. 208 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Visitor Insights |Trip Type and Origin ParadiseAdv.com 9.A.a Packet Pg. 209 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Visitor Insights |Spending and HHI ParadiseAdv.com 9.A.a Packet Pg. 210 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Visitor Insights |Website ParadiseAdv.com 9.A.a Packet Pg. 211 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Visitor Insights |Market Index Over Time The Market Index looks at the relationship between website traffic,destination visitation,and visitor spending from those origin markets.All data values scaled 0 -100 with 100 being the top value in any category.The individual components are averaged together (simpleaverage)to create the Index.Your home market DMA is excluded from this insight. ParadiseAdv.com 9.A.a Packet Pg. 212 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Visitor Insights |Visitor Economy Index Over Time The Visitor Economy Index measures the year-over-year percent change across several data sources and combines them to give you aclearerviewofhowyourdestinationstourismeconomyisdoingcomparedtothesamemonthinthe previous year.Anything above 0%means that month's performance is ahead of the previous year.Anything below 0% indicates that months performance is below thepreviousyear.Data inputs include:visitor device count (Near),visitor cardholder count (Affinity),visitor cardholder spend (Affinity)monthlyhoteldemandoroccupancy(STR)IF you subscribe, and short-term lodging revenue or ADR (AirDNA)IF you subscribe. ParadiseAdv.com 9.A.a Packet Pg. 213 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 11 2SocialMedia 9.A.a Packet Pg. 214 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Social Media (Organic)-Summary ●Implemented annual content strategy across all social media platforms. ●Conducted day-to-day operations,including but not limited to content creation,content curation,and reporting/analysis,etc. ●Completed the October 2023 content calendars to be shared across social media platforms. ●Established Facebook LIVE and Instagram Story topics for Client to implement in October 2023. ●Supported Client in community management,social listening,optimization,and reporting/analysis,etc. ParadiseAdv.com 9.A.a Packet Pg. 215 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Organic Social |Facebook The top Facebook post was an inspirational photo of Tigertail Beach. 54,345 Followers +132 Net Follower Growth 6.6K Engagement 83.8%Decrease 221K Impressions 79.1%Decrease ●In October the absence of paid social support for our organiceffortsresultedinanoticeabledecline in both engagementandimpressions.Facebook's ongoing shift towards a pay-to-play model further exacerbated the challenges of reaching ourtargetaudienceeffectively. 9.A.a Packet Pg. 216 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Organic Social |Instagram 19,476 Followers +228 Net Follower Growth 1.8K Engagement 47%Increase 44.6K Impressions 3.7%Increase ●In October,we observed a notable uptick in all metrics as a result of our strategic shift.Our followers were veryexcitedaboutthestartofStoneCrabseason. The top Instagram post was the Gumbo Limbo reopening anno 9.A.a Packet Pg. 217 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Organic Social |TikTok 138 Followers +9 Net Follower Growth 1.4K Reach -64%Decrease 41.5K Video Views 5%Increase●TikTok's reach experienced a noticeable decline recently, primarily due to our reduced frequency in posting videos compared to previous months.However,we are committed to revitalizing our presence on the platform and plan to increase our TikTok content in the coming months to engage our audience more effectively.The top TikTok was of Naples Beach. 9.A.a Packet Pg. 218 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 16 3Email 9.A.a Packet Pg. 219 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Email |Consumer E-Scapes Topic:Outdoors Subject Line:Explore Outdoors in Paradise Most-Clicked Link:Learn More 34.23 Open Rate 3.23% CTO Rate 52,820 Recipients ParadiseAdv.com 9.A.a Packet Pg. 220 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Email |Meetings E-Scapes Subject Line:Elevate Your Meetings: Embrace the Outdoors on Florida’s Paradise Coast Most-Clicked Link:Headline Notes:Deployed to owned list only. 20.14% Open Rate 1.91% CTO Rate 940 Recipients Subscriber List 4,668 ParadiseAdv.com 9.A.a Packet Pg. 221 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Email |Subscribers New subscribers are collected from ParadiseCoast.com,then manually imported and organized. Unsubscribes,Hard Bounces (inactive addresses),and Spam marks areautomaticallyremoved. Note:Most months we do not receive new sign-ups for the Meetings list.A negative net change is due to unsubscribes,spam marks,and hard bouncesthatareoftenduetodeactivatedemailaddresses when a subscriber leavestheircompany. 4,668 Meetings List 52,820 Consumer List ParadiseAdv.com -45 Net Change (this month) -70 Net Change (this month) 9.A.a Packet Pg. 222 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 2023THANKYOU 37 9.A.a Packet Pg. 223 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) PUBLIC RELATIONS REPORT Lou Hammond & Associates 9.A.a Packet Pg. 224 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) National Public Relations Update TDC Meeting Services conducted in October 2023 9.A.a Packet Pg. 225 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Media Highlights LHG & CVB PR EFFORTS –October 2023 Media Impressions: 20,804,812 Media Value: $44,539.69 9.A.a Packet Pg. 226 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Media Highlights 9.A.a Packet Pg. 227 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Media Highlights 9.A.a Packet Pg. 228 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Media Outreach Written Materials Agency Pitch: Holiday Light Displays Best Small Towns for Christmas FOX News Channel: Best Birdwatching in the U.S. Hot Tip: Seasonal Offerings/Events What’s New in 2024 Arte Viva Black Friday/Cyber Monday Deals Agency Pitch: NYE Celebrations AFAR, T+L, The Points Guy: Where to Go in March 2024 Individual media visit invites Projects VISIT FLORIDA Domestic Media Mission (Oct. 2 –6); San Francisco and LA LHG provided assets to VISIT FLORIDA and conducted follow-up VISIT FLORIDA Canada Media Mission (Oct. 23 –27); Vancouver and Toronto LHG provided assets to VISIT FLORIDA and conducted follow-up Opera Naples LHG drafting suggested plan pending further interest from Nicoletta Pavarotti 9.A.a Packet Pg. 229 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Projects Media Visits Completed Lia Picard, Garden & Gun: Oct. 19 –22, 2023 Upcoming Cortney Fries, Chicago Parent Magazine/Metro Parent: Nov. 3 – 6, 2023 Angela Caraway-Carlton, VENICE Magazine: Nov. 12 –15, 2023 VISIT FLORIDA Canada FAM: April 22 –24, 2024 Pending Eric Barton, Flamingo Magazine Matt Meltzer, Thrillist Johnny Motley, Freelance (Hotels Above Par, The Daily Beast, etc.) Holly Kapherr Alejos, Destination I Do Jeryl Brunner, Freelance (Forbes, etc.) 9.A.a Packet Pg. 230 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Partner Communications Partner Newsletter Agency assisted in creating monthly CoastLines Newsletter and deployment to partners on October 23rd. 9.A.a Packet Pg. 231 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Looking Ahead Pitching •Black History Month •Romantic Valentine’s Day Getaways •Winter Sun Travel •Spring Break Travel 9.A.a Packet Pg. 232 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Thank you! Proud to be your Partner in Paradise! 9.A.a Packet Pg. 233 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) MARKETING PARTNER REPORTS PART II 9.A.a Packet Pg. 234 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) TOURIST TAX COLLECTIONS Collier County Tax Collector 9.A.a Packet Pg. 235 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) BREAKDOWN FISCAL 2022-2023 FISCAL 2023-2024 DIFFERENCE % OVERALL COLLECTIONS (includes minor categories not shown below) Current Month $1,859,338 $2,105,411 $246,073 % 13.23 Year to Date $1,859,338 $2,105,411 $246,073 % 13.23 HOTEL /MOTEL Current Month $1,181,613 $1,249,872 $68,259 % 5.77 Year to Date $1,181,613 $1,249,872 $68,259 % 5.77 REALTORS Current Month $80,883 $47,989 -$32,894 -% 40.66 Year to Date $80,883 $47,989 -$32,894 -% 40.66 INDIVIDUALS (APTS/CONDOS S F HOMES) Current Month $576,195 $778,382 $202,187 % 35.09 Year to Date $576,195 $778,382 $202,187 % 35.09 FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS NOVEMBER 2023 FOR THE MONTH OF OCTOBER 2023 VENDOR TAX COLLECTIONS 9.A.a Packet Pg. 236 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 237 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 238 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 239 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 240 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 241 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 242 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 243 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 244 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) WEB SITE ANALYTICS Miles Partners, Inc. 9.A.a Packet Pg. 245 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 246 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Top Pages Across All Traffic Types 1.Events landing page 23,174 views 2.Beaches landing page 9,330 views 3.Homepage 8,557 views 4.Stone Crab event page 5,488 views 5.7 Must Play Golf Courses article page 2,925 views 6.Marco Island landing page 2,900 views 7.Major Annual Events landing page 2,721 views 8.Hotels & Rentals landing page 2,696 views 9.Things to Do Marco Island article page 2,427 views 10.Spanish Stone Crab event page 2,135 views 9.A.a Packet Pg. 247 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Top States ●Florida 30,242 ●Missouri 6,721 ●Georgia 5,610 ●New York 4,358 ●Virginia 3,117 Top Cities ●St. Louis 6,187 ●(not set)6,134 ●Miami 6,085 ●Atlanta 2,966 ●North Naples 2,293 9.A.a Packet Pg. 248 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 249 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Paradise Coast Sports Complex 9.A.a Packet Pg. 250 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) PARADISE COAST SPORTS COMPLEX Paradise Coast Sports Complex (PCSC) TDC Report November 2023 9.A.a Packet Pg. 251 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) OCTOBER RECAP Headline: Lots of Football, New Fields, Lots of Opportunity! •Great return for Football programming •3 major catering events •2 5k races •Naples Velo Time Trials •Return of consistent weather October Highlights: •Local programming income (frozen) •Starability 5k raised over 100k for their cause •Return of Movies and Fall Fest! 9.A.a Packet Pg. 252 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) REOCCURRING COMMUNITY EVENTS •Factory Sunrise Yoga (Sunday) •Factory Run Club, Naples Velo, Poker (Tuesdays) •Bingo at the Cove (Wednesdays) •Movies on the Lawn Live @ The Cove (Friday) and Sunset Saturdays •Open Play (Daily) •At/Over Capacity Local Programming Schedule (Daily) 9.A.a Packet Pg. 253 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) UPCOMING EVENTS •Legends Concert Series (Nov 3) •Doral Cup Soccer •Alliance Cup Soccer •Pinnacle Lacrosse •USA Field Hockey Festival (Thanksgiving) •SnowFest (Dec) •AYF and FBU National Championships (Dec) 9.A.a Packet Pg. 254 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) SEPTEMBER 2023 FINANCIALS Revenue Snapshot •Initial Revenue Target of $116,415 •Revised to $160,206 in April •September Actual $177,566 •Year End Revenue $2,091,503 •$702,049 over the annual target 9.A.a Packet Pg. 255 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) SEPTEMBER 2023 FINANCIALS Cost of Goods (COGS) Snapshot •COGS budget of $40,791 •September Actual $82,103 •Budgeted Gross Profit $75,624 •Actual Gross Profit $95,463 •Over by $19,839 Year end Gross Profit $1,119,436, over by $218,621 9.A.a Packet Pg. 256 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) SEPTEMBER 2023 FINANCIALS Net Operating Income (NOI)Snapshot Expenses Budget $108,861 Actual $93,980 ($14,881 under budget) Year end NOI Budget ($169,958) NOI Actual $35,584 Over by $205,812 9.A.a Packet Pg. 257 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) OCTOBER 2023 ON-SITE FOOT TRAFFIC Differences: •2022 had D-Snaps event •2022 had Gulf Coast Runners event 9.A.a Packet Pg. 258 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) OCTOBER 2023 WEBSITE TRAFFIC Google Analytics Searches: October 2023 Search:11,646 VS. September 2022 Search:10,197 New Visitors: October 2023 Search:8,245 VS. September 2023 Search:7,438 9.A.a Packet Pg. 259 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) OCTOBER 2023 WEBSITE TRAFFIC Total Viewed Pages: October 2023 Sessions:11,605 VS. September 2023 Pageviews:10,264 Top Viewed Pages: Home Page:8,301 Calendar (Events) Page:3,921 Fall Fest Calendar Page:1,265 The Cove Page:1,031 9.A.a Packet Pg. 260 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) OCTOBER 2023 WEBSITE TRAFFIC Top Keyword Searches: 1.Paradise Sports Complex Naples 2.Paradise Coast Sports Complex Naples FL 3.The Cove Naples FL 4.Sunset Saturday Top Keywords Searches: 1.Live at The Cove 2.The Cove 9.A.a Packet Pg. 261 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) OCTOBER 2023 SOCIAL MEDIA STATISTICS Instagram Posts This Month:12 Total Posts:1,326 Total Followers:4,430 UP +68 Twitter Tweets This Month:11 Tweet Impressions:1,719 UP 52% Total Followers:1,101 UP +6 Google My Business PCSC Profile Interactions:4,310 +2,303 vs. Sep & -17.1% vs. Oct '22 PCSC Profile Views:9.462 +1,253 vs. Sep &-18.0%vs. Oct '22 PCSC Profile Searches:6,262 +969 vs. Sep &-17.2%vs. Oct '22 Cove Profile Interactions:198 +14 vs. Sep &-11.2%vs. Oct '22 Views:3,198 (+10%)Searches:1,540 (+.05 %) Factory Profile Interactions:96 +6 vs. Sep &-17.2%vs. Oct '22 Views:499 (+33.4%)Searches:126 (+7.7%) Facebook Monthly Posts:61 Facebook Reach:59,616 Facebook Visits:6,316 Paid Reach:3,228 Paid Impressions:4,550 90 Day Post Reach:11,400 90 Day Post Engagements:2,200 Content Interactions:988 Page Likes:8,126 +61 Total Followers:9,534 UP +111 9.A.a Packet Pg. 262 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) OCTOBER 2023 MEDIA PROMOTIONS October 21, 2023 WINK NEWS Celebrating inclusivity at STARability 5K October 20, 2023 WINK NEWS STARability 5K 9.A.a Packet Pg. 263 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) SEPTEMBER 2023 AWARENESS Two October Newsletters sent to total of 11,269 Subscribers 47.5%Avg. Open Rate 4.3%Avg. Click Rate October 1st Newsletter & October 20th Update 9.A.a Packet Pg. 264 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) THANK YOU! 9.A.a Packet Pg. 265 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Collier County Museums Visitation Reports 9.A.a Packet Pg. 266 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) VISITATION October 2023 9.A.a Packet Pg. 267 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 2,994 TOTAL VISITORS IN OCTOBER October 2022 October 2023 Collier Museum at Government Center 281 607 Immokalee Pioneer Museum at Roberts Ranch 574 775 Marco Island Historical Museum 607 1,066 Museum of the Everglades 24 546 Naples Depot Museum 0 0 TOTAL 1,486 2,994 Outreach: Educational 15 Outreach: Marketing 13,337 9.A.a Packet Pg. 268 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Where are you from? 31% 5% 16% 41% 7% Full-time Collier Resident Part-time Collier Resident Florida resident (not Collier County)US resident (not Florida)International 9.A.a Packet Pg. 269 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) How did you hear about us? 0 5 10 15 20 25 30 35 40 45 50 Newspaper or Magazine Feature Advertisement Brochure or Flyer Social Media Other Word of Mouth Web Search 9.A.a Packet Pg. 270 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Please explain why you would or would not recommend this museum to others. Opened a new world to us.Charming, local lore is interesting. Very informative and pleasant.Educational and Beautiful. So interesting. I learned a lot.Great. Very good experience.Educational and beautiful. Great day trip to Everglades City.Very enjoyable and informative. Very informative. Previously unaware of history & background of this region. Enjoyed it immensely. High quality exhibits. Informative. We enjoyed friendly interactive and knowledgeable staff. The exhibits were beautifully done. Fun.Educational and beautiful. Very Informative.Highly satisfied it was very informative. 9.A.a Packet Pg. 271 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Customer Satisfaction AVERAGE MAXIMUM Please rate your overall experience with this Museum.4.96 5.0 How satisfied were you with the service you received?4.98 5.0 How likely are you to recommend this Museum to a friend or colleague?9.70 10.0 9.A.a Packet Pg. 272 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) How likely are you to recommend this Museum to a friend or colleague? 4% (1)7% (5)89% (97) 0%10%20%30%40%50%60%70%80%90%100% Detractor Passive Promoter 9.A.a Packet Pg. 273 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Current Exhibits 9.A.a Packet Pg. 274 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) EBBETS IN THE EVERGLADES: THE UNUSUAL STORY OF THE WORLD-FAMOUS PHOTOGRAPHER YOU NEVER HEARD OF Charles C. Ebbets came to Florida in the early 1920s and quickly established himself as a pre-eminent photojournalist. An avid outdoorsman who had done stints as an airplane wing-walker, a racecar driver and professional wrestler, he brought that same combination of courage and confidence to his work in South Florida —particularly the Everglades —even becoming this first to cross the not-yet-completed Tamiami Trail by car. Ebbets made his way deep into the back country of the glades, capturing spectacular shots of rarely seen wildlife and breathtaking landscapes for the National Park Service, the U.S. Department of the Interior, and the Associated Press, among others. He also worked closely with the Seminoles, documenting their culture, and befriending tribal leaders. Ebbets’ most famous photograph, “Lunch atop a Skyscraper,” is a well-known portrait of construction workers perched precariously on an I-beam above New York City while they dine. The iconic photo, for which he is rarely credited, was chosen as one of TIME magazine’s “100 Greatest Images.” Despite his groundbreaking body of work that includes many well-known photographs, “Ebbets in the Everglades” is the first museum exhibit dedicated solely to the work Charles C. Ebbets. Museum of the Everglades September 12, 2023 to January 20, 2024 9.A.a Packet Pg. 275 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Ancestral Table This exhibit will explore why and how food and our food based traditions are history on a plate and serve as a sign of cultural identity,particularly during the holiday season.From Dia de los Muertos on November 1st to Three Kings day on January 6th,we will use food as a vehicle to explore identity in diaspora.We will explore how particular crops like corn are carriers of ancestral memories and creation stories.We can all reconnect to our ancestors,reclaim our identity and recall heritage through food,which is especially important for the immigrant diaspora that makes up our community and country.This exhibit is an invitation to everyone to dig up old recipes and share them with others as well as explore the similarities and differences in our favorite foods and holiday traditions. Immokalee Pioneer Museum October 6, 2023 to January 6, 2024 9.A.a Packet Pg. 276 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) OUT OF THE SAND: THE ORIGINS OF GOLF ON MARCO ISLAND Come learn about the history of golf on Marco Island. We will explore the role golf played in the development of the city of Marco Island, including the Deltona Corporation, the Tony Lema Tournament, and the great celebrities who have played a round or two on the island. Marco Island Historical MuseumNovember 14, 2023 –March 2, 2024, 9.A.a Packet Pg. 277 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Preserving Collier: 20 Years of Conservation Collier Since 2003, Conservation Collier has acquired over 4000 acres in 22 preserves and projects around the county. This 20th anniversary exhibit explores the efforts to acquire, preserve, restore, and maintain threatened natural forest, upland, and wetland communities in Collier County. We’re exploring the lands, environments, and species that are protected, as well as the people who work to maintain them. Learn about Conservation Collier’s past, present, and future. Collier Museum at Government CenterAugust 12, 2023 to December 2, 2023 9.A.a Packet Pg. 278 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) Events: For additional details please visit CollierMuseums.com Preschool Program: Fall Fun! November 22 | 10:00 am -11:00 am Marco Island Historical Museum Ancestral Table Exhibit Tour & Food Demonstration December 2 | 10:00 am -12:00 pm Immokalee Pioneer Museum at Roberts Ranch Homemade Holidays Family Day December 9 | 10:00 am -1:00 pm Collier County Museum at Government Center Lecture: American Holiday Food Traditions December 12 | 2:00 pm -3:00 pm Collier County Museum at Government Center Cowboy Christmas December 16| 10:00 am -2:00 pm Immokalee Pioneer Museum at Roberts Ranch Lecture: Low Bush Lightning: Illegal Liquor in the Everglades December 21 | 2:00 pm -3:00 pm Museum of Everglades City A Pioneer Christmas December 26| 10:00 am -2:00 pm Marco Island Historical Museum 9.A.a Packet Pg. 279 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) THANK YOU Questions? 9.A.a Packet Pg. 280 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 9.A.a Packet Pg. 281 Attachment: Marketing Partner Report Nov 2023 (27220 : Marketing Partner Report) 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Doc ID: 27219 Item Summary: Tourism Staff Reports Meeting Date: 11/20/2023 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 11/09/2023 9:42 AM Submitted by: Title: – Tourism Name: John Melleky 11/09/2023 9:42 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 11/09/2023 9:42 AM Tourism John Melleky Tourism Review Completed 11/09/2023 12:42 PM Tourism Sandra Rios Tourism Review Completed 11/09/2023 2:24 PM Office of Management and Budget Christopher Johnson OMB Completed 11/09/2023 2:52 PM Corporate Compliance and Continuous Improvement Megan Gaillard Additional Reviewer Completed 11/09/2023 5:52 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 11/14/2023 8:29 AM County Attorney's Office Colleen Greene Attorney Review Completed 11/14/2023 10:05 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/14/2023 4:02 PM County Manager's Office Ed Finn Deputy County Manager Completed 11/14/2023 6:05 PM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 10.A Packet Pg. 282 TDC Collier County-Meeting date November 20, 2023 STAFF REPORTS The following is a report encapsulating the staff activity for the time period October 1-31, 2023. This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. 10.A.a Packet Pg. 283 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) TABLE OF CONTENTS Page(s) 1. Staff Topline activities 3-4 2. Executive Director Reference Top Line Activities Section 3. Arts & Culture 5-7 4. Group Meetings 8-14 5. Midwest Sales 15-17 6. Specialty Markets 18-20 7. PR & Communications 21-44 8. Social & Digital Media 45-46 9. Leisure Sales 47-49 10. UK & Ireland 50-63 11. Germany 64-75 12. Sports Complex 76-78 10.A.a Packet Pg. 284 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) STAFF TOPLINE ACTIVITIES EXECUTIVE DIRECTOR 1. Paul Beirnes’ resignation was effective November 10, 2023. The CVB team transition plan is in place and moving forward with interim co-leadership responsibilities being handled by John Melleky and Sandra Rios 2. Transition meetings have taken place with Collier County Management team, agency resources, community partners and CVB staff. ARTS & CULTURE 1. Prepared materials and conducted an update and planning meeting for ¡ARTE VIVA! partners on Oct 25. 2. ¡ARTE VIVA! was recognized by the International Festivals and Events Association with 7 awards (3 Gold, 2 Silver, 2 Bronze) related to the marketing campaigns and promotional activities. 3. Managed the next steps for the FY 2023-2024 grant process- creating the financial tracking reports on the new system and managing the administration of the signed contracts. GROUP MEETINGS 1. We attended IMEX America 2023, which is the largest meetings industry show, and exhibited in the Visit Florida Booth. We had a very successful show, hosting a client breakfast, and connected with over 140+ planners and decision makers from throughout the US and the world. 2. According to Business Travel News, Amex Global Business Travel Survey (GBT) indicates that 2024 Meetings Spending to Rise. MID-WEST SALES 1. Attended IMEX and assisted with appointments at Visit Florida booth 2. Hosted Synergy Destinations breakfast at IMEX co-hosted by NMIE CVB and Sonoma Valley CVB SPECIALTY MARKETS 1. Meetings and Events Attended 2. Destination Weddings Revenue Impact on Hotels 3. Religious Conference Increase for the Destination PR & COMMUNICATIONS 1. Earned media efforts for October 2023 resulted in 20,804,812 media impressions for a Media Value of $44,539. 2. Media highlights included destination inclusion in Southern Living, Atlanta Journal- Constitution, AFAR, Recommend and Meetings Today publications. Our destination was also presented at the Visit Florida Domestic Media Mission (Oct. 2 – 6) to San Francisco and LA based journalists and the Visit Florida Canada Media Mission (Oct. 23 – 27) to Vancouver and Toronto based journalists. 10.A.a Packet Pg. 285 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) SOCIAL & DIGITAL MEDIA 1. Assisted the History Channel with Film locations 2. Produced Facebook Live broadcast showcasing Naples Beach and Corkscrew Swamp Sanctuary LEISURE SALES 1. Domestically, travel advisors still showing concern over that the destination is still not 100% after Hurricane Ian. This is because most people do not know Lee and Collier are separate counties and destinations. 2. The UK/Ireland and German markets are predicted to be back to pre-Pandemic levels in 2024. Tour Operators reported strong bookings for 2024 at Brand USA Travel Week. UK & IRELAND 1. Participated with this very successful event for leading USA producing tour operators from across Europe. Brand USA welcomed over 600 industry professionals as part of its biggest Brand USA Travel Week UK & Europe to date. 2. British Airways Holidays reporting an 92% increase for 2024 into Florida’s Paradise Coast with Florida pacing +50% - they confirmed we were outperforming most other areas of Florida DIAMONDE 1. Successfully participation at Visit Florida Roadshow in collaboration with Germany´s largest tour operator TUI in Hamburg, Bremen, Bielefeld, and Duesseldorf from Oct 16- 19 with over 170 attending travel agents 2. Participation at Visit Florida media breakfast in Hamburg on Oct 16, 2023 with 19 attending journalists, influencers and bloggers SPORTS COMPLEX 1. Annual Business Plan to be presented by SFC at the TDC and next available BCC mtg. 2. The operator is working on new contracts with the United Soccer League & Naples Sand Volleyball 10.A.a Packet Pg. 286 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Arts and Culture John Melleky – Arts and Culture Manager 10/01/2023-10/31/2023 EXECUTIVE SUMMARY • Prepared materials and conducted an update and planning meeting for ¡ARTE VIVA! partners on Oct. 25. • ¡ARTE VIVA! was recognized by the International Festivals and Events Association with 7 awards (3 Gold, 2 Silver, 2 Bronze) related to the marketing campaigns and promotional activities. • Managed the next steps for the FY 2023-2024 grant process- creating the financial tracking reports on the new system and managing the administration of the signed contracts. TDT GRANTS AND OTHER GRANT PROGRAMS • Developed financial reports for grant reimbursement through the Go Smart system. The report was reviewed by the vendor with some recommendations. • Processed completed packet of contracts from the Attorney’s office. Separated the contracts into individual files. Currently waiting on purchase orders to send out packets to grant recipients. • Worked with Downs and St. Germain to create a list of events and grant organizations that need survey support and help. Reviewed the list with the survey team and sent out confirmations to the organizations. TDT GRANT PROGRAM MEETINGS AND FINANCIAL REPORT REVIEWS DATES ORGANIZATION 10/04/2023 Gulfshore Opera – final report questions 10/16/2023 Everglades Seafood Festival 10/25/2023 The Holocaust Museum 09/08/2023 Opera Naples, Naples Art District GENERAL CVB PROJECTS • Tourism Star Awards o Assisted the team in the implementation of the event on Oct. 12. PUBLIC ART COMMITTEE • Finalized board minutes from the September meeting. 10.A.a Packet Pg. 287 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) GENERAL ARTS AND CULTURE PROJECTS • Speaking Engagements o Spoke at Leadership Collier Arts Day on Oct. 5. o Prepared materials for speaking at Greater Naples Leadership Arts Day on Nov. 8. ¡ARTE VIVA! - HISPANIC ART FESTIVAL • Continued with delivery of thank you/promotional boxes for partners and press. • Prepared materials and conducted an update and planning meeting for ¡ARTE VIVA! partners on Oct. 25. • Removed exhibition of ¡ARTE VIVA! images from the Commissioner's Chambers. • Developed and confirmed filming schedule for Naples Botanical Garden Día de los Muertos and filming at the Naples Zoo. ¡ARTE VIVA! Event Attendance DATE ORGANIZATION 10/12/2023 Naples Botanical Garden – Hispanic Business Alliance 10/14/2023 Gulfshore Playhouse – attended 26 Miles OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. DATE ORGANIZATION 10/05/2023 Leadership Collier – spoke at Arts Day 10/06/2023 Arts Bonita – attended Clyde Butcher Everglades exhibition opening 10/08/2023 – 10/11/2023 International Festivals and Events Conference - attended conference and awards program 10/13/2023 Collier Community Foundation – meeting on a possible public art project 10/15/2023 Naples Concert Band – attended concert 10/16/2023 United Arts Collier – attended exhibition opening 10/19/2023 Hospitality Group – attended networking event Third Street South – attended season preview 10/20/2023 5th Street South – meeting on the upcoming season schedule 10/22/2023 Amy Heuerman Art Gallery – attended opening 10/24/2023 International Festivals and Events Association – Arts Groups virtual call 10/25/2023- 10/28/2023 Artis—Naples / Naples International Film Festival – attended festival 10/26/2023 Blue Ribbon Events – introductory meeting 10.A.a Packet Pg. 288 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) DATE ORGANIZATION 10/31/2023 United Art Collier – update meeting, plans on AEP6 rollout UPCOMING STRATEGIC INITIATIVES • Manage financial and administrative functions for the CVB as part of the interim management strategy during the Executive Director search. • Finalize new reports for grants and begin the implementation process for the new grant cycle for January 2024. 10.A.a Packet Pg. 289 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) GROUP MEETING SALES REPORT Lisa Chamberlain, CMP – Group Sales Manager Reporting Period: Oct 1 – 31, 2023 Key Takeaways: • We attended IMEX America 2023, which is the largest meetings industry show, and exhibited in the Visit Florida Booth. We had a very successful show, hosting a client breakfast, and connected with over 140+ planners and decision makers from throughout the US and the world. • According to Business Travel News, Amex Global Business Travel Survey (GBT) indicates that 2024 Meetings Spending to Rise. Most meetings and events professional respondents project 2024 meetings spending will increase alongside in-person demand, according to a global survey from American Express Global Business Travel Meetings & Events released Tuesday, 10/17. Reporting Period: Oct 1 – 31, 2023 2022 2023 Number of Meeting Planner Contacts 85 in Oct 2022 157 (vs.68 in Sept; 103 in Aug; __ in July; 67 in June; 134 in May; 75 in Apr; 75 in Mar; 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) Number of RFP leads sent to hotel partners 26 leads sent 14,976 potential room nights $8,325,825 Estimated Economic impact 34 leads sent (vs. 23 in Sept; 34 in Aug; 34 in July; 41 in June; 36 in May; 37 in April 53 in Mar; 35 in Feb; 23 in Jan; 23 in Dec; 27 in Nov; 26 in Oct) 25,152 potential room nights (vs. 20,650 in Sept; 18,473 in Aug; 18,228 in July; 25,587 in June; 28,218 in May; 43,922 in Apr; 41,659 in Mar; 25,981 in Feb; 9,726 in Jan; 17,926 in Dec; 21,031 for Nov; 14,976 for Oct) $16,355,376 Estimated Economic Impact (vs.$12,248,918 in Sept; $11,029,507 in Aug; $19,299,331 in July; $18, 011,067 in June; $21,451,385 EEI in May; $26,248,245 in Apr; 26,809,256 in Mar; $15,632,209 in Feb; $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) 10.A.a Packet Pg. 290 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Number of Groups booked 3 group booked 2 groups booked (vs. 7 in Sept; 11 in Aug; 0 in July; 5 in June; 1 in May; 1 in Apr; 13 in Mar; 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for Period booked $605,363 direct spending EI; 787 total room nights booked 1,744 TRN $993,039 direct spending EI; (vs. 3,800 TRN $2,236,505 in Sept 17,044 TRN $13,581,772 0 in July; vs. 3,836 TRN $2,820,149 in June; 84 TRN $36,461 DEI in May; 545 TRN $260,987 in Apr; 16,413 TRN $8,233,600 DEI in Mar; 2,421 TRN $1,534,837 in Feb; 1,500 TRN in Jan, $705,664 ; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending EI; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement (RFPE) Requests 1 in Oct 2022 1 For Oct (vs 1 for Sept; 1 for Aug; 2 for July; 6 for June; 6 for May; 1 for Apr; 4 for Mar; 10 for Feb; 5 for Jan; 3 for Dec; 6 for Nov; 1 for Oct) 1 StarNet April 2026 Number of RFPE’s to Contract 0 in Oct 2022 0 For Oct (vs.1 for Sept; 3 for Aug; 0 for July; 2 for June; 0 for May; 0 for Apr; 7 for Mar; 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) Client Site Visits & FAM’S 0 in Oct 2022 1 in Oct (0 in Sept; 3 in Aug; 1 in July; 3 in June; 1 in May; 0 in Apr; 1 in Mar; 0 in Feb; 0 in Jan; 4 in Dec) Hotel Partner Site Visits 17 in Oct 2022 2 in Oct (vs. 4 in Sept; 2 in Aug; 2 in July; 3 in June; 9 in May (hotel DOS mtg); 10 in Apr; 3 in Mar; 3 in Feb; 3 in Jan; 2 in Nov; 17 in Oct) Number of Shows Attended 1 show in Oct 2022: IMEX America 2022 1 in Oct (vs. 0 in Sept; 2 in Aug; 1 in July; 0 in June; 1 in May; 0 in Apr; 1 in Mar; 1 in Feb; 0 in Jan; 0 in Dec; Nov FSAE Annual Conference 2023 EVENTS ATTENDED TOURISM STAR AWARDS Oct 12, 2023 Hilton Naples 10.A.a Packet Pg. 291 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) FGCU School of Resort & Hospitality Management – Presentation to class Oct 12, 2023 IMEX America 2023 Oct 15-20, 2023 Las Vegas, NV Client Breakfast at IMEX America 2023; co sponsored by Naples, Marco Island, Everglades CVB and Visit Sonoma Valley Southwest Florida Concierge & Guest Services Association SWFLCGSA Meeting Midwest Market representative attended the Destination Reps Quarterly Meeting and Presentation at Emergency Nurses Association SALES ACTIVITIES • Reached out to IMEX attendees for appointments • Reached out to IMEX attendees for client breakfast event • Attended IMEX America 2023 in Visit Florida Booth. 309! (vs. 175 in 2022) planners stopped by our booth; 4,339 buyers attended this show Our CVB had 107 connections • Co hosted a successful IMEX America client breakfast event 38 clients attended! • Follow up on connections made at IMEX America 2023 • Assisted with planning of Tourism Star Awards at Naples Grande October 12th • Presentation to FGCU School of Resort and Hospitality Management class October 12th • Finalizing upcoming travel calendar for me and Midwest market representatives • Working with Paradise on Group Meetings Customer Journey • Identifying key shows to focus on for geo-tracking efforts • Working on new group sales document content – requesting updated contacts; specific capacities; and new images for our collateral sales piece. Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 23 leads this month – Sept (vs. 23 in Sept; 28 in Aug; 34 in July; 41 in June; 36 in May; 37 in Apr; 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 10/3: FICP Conference Details with JW Marriott Marco Island • 10/6: FSAE President-CEO Search – Selection Committee Member • 10/9: Meeting with Procurement to discuss Tourism RFP Purchase Orders • 10/9: 2023 Tourism Star Awards Team Pre-Con planning meeting • 10/10: Preparation for FGCU Presentation • 10/10: Site Visit Details for ABEM Site Visit on 12/22 at LaPlaya • 10/10: FY24 Media Plan Review via ZOOM with team 10.A.a Packet Pg. 292 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) • 10/10: SWFCGSA October Meeting at Ridgway • 10/11: Naples CVB/Synergy Connect Call to discuss IMEX America 2023 • 10/12: 2023 Tourism Star Awards Naples Grande • 10/12: Presentation to FGCU School of Resort and Hospitality Management • 10/13: Preparation for IMEX America 2023 rip • 10/13: Coastlines Newsletter Blurb • 10/13: Sent Bio to NABOR for November 1st Presentation • 10/15: Sunday travel to Las Vegas for IMEX America 2023 • 10/16 – 10/19 IMEX America 2023 in Visit Florida Booth • 10/17: IMEX America - Client Breakfast with Visit Sonoma Valley Tues am with 39 clients 10/22: ABEM Site Visit – American Board of Emergency Medicine Maryanne Greketis at LaPlaya • 10/25: FSAE Associate Advisory Committee Call • 10/25: FICP Registration Completed • 10/25: Destinations International Convention Sales & Serviced Committee Call • 10/25: Quarterly Strategic Meeting Tourism & Procurement • 10/26: Team Meeting – Paul’s resignation meeting • 10/27: Internal Transition Planning Meeting with Paul Beirnes, Sandra Rios, John Melleky and Claudia Cianfero Wood • 10/27: Shared NABOR Presentation with contact • 10/27: ABEM - Request for contract from LaPlaya • 10/30: Finalizing presentation for NABOR Naples Area Board of Realtors on 11/1 OBSERVATIONS/TRENDS According to Business Travel News, Amex Global Business Travel Survey (GBT) indicate s that 2024 Meetings Spending to Rise. Most meetings and events professional respondents project 2024 meetings spending will increase alongside in-person demand, according to a global survey from American Express Global Business Travel Meetings & Events released Tuesday, October 17th. https://www.businesstravelnews.com/Meetings/Amex-GBT-Survey-2024-Mtgs-Spending-to- Rise?utm_source=eNewsletter&utm_medium=email&utm_campaign=eltrMtgNews&oly_enc_id=1527 D7680090G9F UPCOMING STRATEGIC INITIATIVES Preparations for hosting the Financial Insurance Conference Professionals at the JW Marriott Marco Island November 12-15, 2023. Promoting our attendance at IMEX America 2023 in Visit Florida Booth. Working with Paradise Advertising on LinkedIn and social media posts to increase appointments at the show. 10.A.a Packet Pg. 293 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Initial call for Reviewing Group Meetings Customer Journey with Paradise Advertising Working on new group sales document content – requesting updated contacts; specific capacities; and new images for our collateral sales piece. Reiterating Threshold360 Meetings Capture opportunity for our area hotels We continue to work with Paradise Advertising on social media content for LinkedIn posts and highlighting relevant educational content in my monthly posting. LOOKING FORWARD • November 12-15, 2023 - We will be attending and welcoming the Financial and Insurance Conference Planners’ FICP Annual Conference 2023 to the JW Marriott Marco Island • November 28, 2023 – Barbara Quigley will be attending SITE Holly Trolley event • November 29, 2023 – Barbara Quigley will be attending the 30th Anniversary of Maritz’ Holiday UnWrap event in Chicago 2023 TOURISM STAR AWARDS 10.A.a Packet Pg. 294 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) IMEX AMERICA 2023 Client Breakfast – Maura Zhang, Synergy-Connect and Barbara Quigley, Director of Business Development in Midwest Market and Lisa Chamberlain hosted 39 clients on Tuesday morning prior to kicking off the show. Many other major hospitality organizations also hosted breakfasts, such as Visit Orlando, MGM Resorts, Marriott International, etc. 10.A.a Packet Pg. 295 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) 10.A.a Packet Pg. 296 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) GROUP MEETING SALES REPORT Synergy-Connect Midwest Reps October 1-31, 2023 October 2022 October 2023 Number of Meeting Planner Contacts 125 350 Number of RFP leads sent 5 25 Number of Groups booked 0 Total Room Nights/Econ. Impact for Period booked Number of RFP Enhancement (RFPE) Requests Number of RFP’s to Contract Site Visits & FAMS Number of Shows Attended 2 1 RFPs Event Name Organization Contact State Event Date Total Room Nights American Board of Emergency Medicine ConferenceDirect Jon Shechtman PA February 3-11, 2026 194 Fellowship of Companies for Christ 2025 Annual Conference Arrowhead Conferences and Events Sheila Wendelburg IN September 18- 26, 2025 629 NADA December 7-9, 2025 Maritz Travel Amy Braun MO December 6-9, 2025 54 CAP 12/23 Curriculum Committee ConferenceDirect DayDay Howe ID December 1-3, 2023 34 Platinum Council - Sapphire Wells Fargo Elena Overton IA August 4-7, 2024 1000 LPL Financial Retirement Partners Annual Conference Maritz Travel Jenny Stevenson MO November 8-16, 2024 1171 NCM03309 FL 10 Marco Island Maritz Travel Julie Kissel MO January-18-21, 2024 68 2025 APCIA National General Counsel Conference Really Great Meetings Hailey Jacobs IL November 2-5, 2025 180 Northwestern University Board of Trustees HelmsBriscoe Stephanie Perez CA February 26- March 1, 2025 360 Nissan- Northeast Winter Incentive Maritz Travel Jeanette Cherry MO March 2-8, 2024 147 10.A.a Packet Pg. 297 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) NCM 03294 East Coast October 2025 Maritz Travel Diane Cookson MO October 17-22, 2025 107 Stifel 2025 Transportation & Logistics Maritz Travel Tara Moynihan MO February 4-6, 2025 825 Stifel 2026 Transportation & Logistics Maritz Travel Tara Moynihan MO February 8-12, 2026 825 DDPA 2024 February Board Meeting NHS Global Carly Raines IL February 25-29, 2024 150 NCM02932 2086 2025-03 Naples Maritz Travel Phyllis O’Brien MO March 15-18, 2025 110 Smile Source Administration Meeting Smile Source Kathleen Denhard KY January 28- February 2, 2025 295 2026 Brookside Annual Meeting HelmsBriscoe Lori Stickley OH January 10-15, 2026 538 2025 Hill’s National Commercial Experience AMEXGBT Marlene Wango NJ February 1-6, 2025 1267 2025 National Commercial Experience Colgate Palmolive AMEXGBT Julie Rose NJ February 28- March 8, 2025 1840 NADA January 5-7, 2025 Maritz Travel Amy Braun MO January 5-7, 2025 46 Dakota Agronomy Partners HelmsBriscoe Mary Medcraft MN January 17-19, 2024 20 NCM 2023 Florida, 2025 Maritz Travel Diane Cookson MO October 10-15, 2025 76 NACD All Hands Meeting Round 2 Maritz Travel Allison Fegley NJ February 5-7, 2024 1468 Panera Bread Upper Crust Top Producers HelmsBriscoe Becky Rocket MO May 5-June 7, 2024 501 ALFA International-Workers Compensation Practice Group NHS Global Events Bryan Ganek IL March 25-29, 2025 202 PROSPECTING and OTHER ACTIVITIES ● BQ agreed to co-chair SITE Midwest’s sponsorship committee for 2024 ● Reached out to IMEX attendees for appointments ● Reached out to IMEX attendees for breakfast event ● Contacted all incoming leads for updates and recommendations ● Attended IMEX and assisted with appointments at Visit Florida booth ● Hosted Synergy Destinations breakfast at IMEX co-hosted by NMIE CVB and Sonoma Valley CVB ● Attended Destination Reps Quarterly Meeting and Presentation at Emergency Nurses Association LOOKING FORWARD ● November 8, 2023 - PCMA Greater Midwest Bowl-a-thon BQ Attending ● November 21, MPI-CAC Signature Luncheon - BQ Attending ● November 28, 2023 - SITE Holly Trolley - BQ Attending 10.A.a Packet Pg. 298 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) ● November 29, 2023 - Maritz Holiday Wrap, BQ Attending ● December 5, 2023 - Destination Reps Holiday Party 10.A.a Packet Pg. 299 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) PERIOD AT A GLANCE 2022 2023 Number of Travel Agent & Tour Ops Contacts 0 0 Number of FAM’s/Site Visits 0 0 Number of Meeting Planners 153 0 Consumers Number of RFP’s Sent 9 leads sent with potential $358,382.70 EIC and 701 room nights 3 leads sent with potential $99,486.19 EIC and 144 room nights total Number of RFP’s Definite 2 2 leads turned definite with potential $35,443.31 57 room nights total Specialty Markets Michelle Pirre - Sales Assistant 10/1/2023-10/31/2023 October Meetings October 2, 2023 – Weekly staff meeting to discuss upcoming initiatives and needs for CVB staff. October 5, 2023 – Attended two open houses to site new bridal venues. Corkscrew Swamp Sanctuary and lL Santuario Venue Open House and Soirée. October 9, 2023 – Weekly staff meeting to discuss upcoming initiatives and needs for CVB staff. October 9, 2023 – Tourism Star Awards meeting with committee to discuss upcoming awards event. October 9, 2023 – Purchase order meeting with finance to discuss sponsorships and RFP Enhancement PO policies. October 10, 2023 – One on One meeting with CVB Director to discuss any upcoming Specialty Market needs and initiatives. October 10, 2023- Meeting with Paradise Advertising to discuss 2024 media plan for Specialty Markets. October 12, 2023- Attended Tourism Star Awards program honoring industry Tourism stars in the destination. October 17, 2023- Weekly staff meeting to discuss upcoming initiatives and needs for CVB staff. October 19, 2023- Attended new hospitality networking event with DOS and GM’s from area industry. 10.A.a Packet Pg. 300 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) October 23,2023 – Weekly staff meeting to discuss upcoming initiatives and needs for CVB staff. Destination Weddings With the FY 2024 marketing plan and budget approved, our focus now shifts to preparing for upcoming initiatives targeting specialty markets. In October, the CVB reached out to various area properties with distinct needs catering to the SMERF (Social, Military, Educational, Religious, Fraternal) segments. Notably, destination weddings are a crucial facet of both the small market meetings and the SMERF market. When we inquired about the impact of these destination weddings on yearly revenue, the results were truly enlightening. For larger properties boasting a significant number of rooms and extensive meeting spaces or venues, weddings contribute approximately 4% to 7% of their overall revenue. In contrast, smaller properties with limited space but the capacity to host wedding ceremonies find that these events make up over 75% of their catering revenue per year. This stark contrast underscores the importance of continuing to promote destination weddings as a key focus for our destination. In our efforts to enhance exposure for destination weddings, we have devised a comprehensive strategy for the year. We have planned several major events to attend and have also identified exciting geo-fencing media opportunities for the upcoming year. These initiatives will enable us to connect with both luxury wedding planners and consumers, further solidifying our position as a premier destination for unforgettable weddings. Religious Another market segment within the SMERF demographic that warrants our attention is the religious sector. The CVB has observed a significant increase in inquiries and proposal requests from religious organizations, both local groups and national entities. Currently, we are in the process of devising a strategy to engage with these organizations effectively, including joining relevant religious associations and attending key events to establish relationships with the decision-makers within these entities. Our primary focus will be on establishing connections with major organizations that host board retreats and annual conferences, as these events are in perfect alignment with our destination's offerings and objectives. While we appreciate all potential partnerships, it's crucial to recognize that small church retreats generally fall outside the scope of our price points for the destination. Therefore, allocating resources and attention to such events may not represent the most strategic use of our resources and focus. On the other hand, larger organizations and events are well within our purview and deserve our dedicated efforts. 10.A.a Packet Pg. 301 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) UPCOMING STRATEGIC INITIATIVES Upcoming initiatives: • Wedding Merchant Business Association Convention – November 6-8, 2023 • Engage! 2023 Summit – December 11-14, 2023 • 15th Annual AC (Atlantic City) Wedding & Travel Mega Show – January 14, 2024 • NYC Travel & Adventure Shows – January 27-28, 2024 • Washington DC Travel & Adventure Shows – February 24-25, 2024 10.A.a Packet Pg. 302 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power October 1-31, 2023 Journalists/ Influencer Activity: Hosted: • Stacy Tillilie, journalist with AAA Traveler, AAA Club Alliance’s award-winning travel magazine with a circulation of 170,000 households in 13 states and DC for FAM in October. • Jessica Darrington (@whereisbriggs, 286k followers) a social media influencer who highlights Florida’s family-friendly destinations. This request came from VISIT FLORIDA, and we set up some family activities. • Lia Picard, journalist with Garden & Gun, who was here for a working vacation and asked for the CVB to set up a visit to the Naples Botanical Garden. • Influencer Vetting - Sam and Ryan Looney, Los Angeles based, family travel bloggers and content creators • Influencer Vetting - Jessica Human, @WeChoseAdventures a social media family/outdoor influencer and declined hosting her due to her content not aligning with family influencers or our brand positioning. • Influencer Vetting - Collette Stohler, @Roamaroo a travel influencer. With over 200,000 followers, Roamaroo has a substantial and engaged audience, which presents a significant reach for our brand. Their audience demographic, primarily consisting of individuals aged 25 to 34, directly aligns with our target market as well as NYC being one of their top cities and Florida being one of their top states, so we are reviewing our budget to see if we can align with her ask. • Influencer vetting - Flor Maggi, a travel & lifestyle social media influencer who requested dates only 2 days before traveling and we were unable to vet her and create a meaningful itinerary, so we are reaching out to get future travel dates. • Influencer Vetting – Brooke, @outdoorbrooke, a social media influencer. We declined since her content primarily focuses on the Pacific Northwest. • Journalist Vetting – Angela Caraway-Carlton, • Journalist vetting - Lisa-Marie Leuteritz is a Freelance journalist writing for big German and Austrian media. For her Florida trip in November, she has secured an article in one of Austria’s biggest PERIOD AT A GLANCE October 2023 October 2023 October 2022 / 2021 Media Interactions 268 October 2022 – 198 October 2021 - 7 Journalists/Influencers Hosted 3 October 2022 – 0 October 2021 - 0 10.A.a Packet Pg. 303 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) newspapers Kurier (260.000 circulation) as well as the DACH online magazine Front Row Society (394.000 unique users/month). She is moving her request until 2024. • FAM Itinerary creation – Lia Picard, journalist with Garden & Gun, who was here for a working vacation and asked for the CVB to set up a visit to the Naples Botanical Garden and we obliged. • FAM Itinerary creation - Jeryl Brunner, freelancer for Forbes and Newsbreak for a FAM in November 2023. We were creating an itinerary for Jeryl when she had an assignment come up and she is revisiting new dates to visit. • FAM Itinerary creation - Stacy Tillilie, journalist with AAA Traveler, AAA Club Alliance’s award- winning travel magazine with a circulation of 170,000 households in 13 states and DC for FAM in October. • Image Request - Tracy Powell of Firebrand Media request images for the In-Room Magazine, The Ritz-Carlton, Naples • Image Request - Regina Russo of Private Air Magazines requested images for an editorial on Naples • Image Request – Nina Sologubenko of Black Diamond Agency requested images for social media use • Image Request - Merry Coffman of Pure Florida requested images or social media and Linkedin Posts • Image Request - Harold Fassold of Collier County Government requested images for the County newsletter • Image Request – Joey Amato of Pride Journeys requested images for his website • Image Request - Eric Raddatz of Florida Weekly requested images for an editorial. • Image Request - Lori Rackl, as freelance travel writer requested images for Holiday travel story for premium holiday travel insert in The Houston Chronicle. • Image Request - James Barnwell of CME requested images for a video to promote travel to Naples for a conference. • Image Request - Sarah Gianelli from the International Artist Publishing requested images for editorial coverage of Naples as a destination for arts tourism in our magazine American Art Collector. • Image Request - Walter Ejnes of CME requested images for use on website, email and brochure promotion for our upcoming medical conference at the Naples Grande Beach Resort, the 12th Annual Essentials in Primary Care Winter Conference. • Image Request - Rachael McLaughlin of CCA requested images to promote an annual meeting at the JW in October 2024. • Image Request - Ashley Meyer of Palm Beach Media Group requested images to highlight different activities / events/ locations within Naples on the Gulf • Image Request – Joey Amato of Pride Journeys requested images for social media • Information Request - Lisa A. Beach, Orlando Freelance Writer writing for Florida Farm & Family magazine, a state-wide member publication distributed through Florida Farm Bureau Insurance. Activity: • Implemented CVB Team transition strategy due to Executive Directors departure. • Researching opportunities to maximize media opportunities for Nicoletta Pavarotti Foundation partnership with Opera Naples. • Oversight of content generated to build awareness for Thanksgiving dining opportunities within the destination. • Interviewed by Fox 4 – Dominga Murray – for story about anticipated seasonal activity as we move into Fall • Sizzle Dining recap and requested Guy Clark attend the October TDC meeting to share update with the Commissioners in-person. • Supplied Travel Weekly - Eric Raddatz – with photography for 2024 Newcomers Guide. 10.A.a Packet Pg. 304 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) • Assisted COMPASS by Margaritaville resort with marketing assets – photos, Threshhold 360 and website listing information. • Contacted Waypoint TV – Captain Danny – about Spring 2024 filming for new episode at the Historic Rod & Gun Club • Earned media placement in Houstonia magazine – 6 U.S. destination Houstonians can visit over the holidays – November issue. • Attended Hospitality Network event at The Hangout – sponsored by Residence Inn. • Outreach to new executive team at AC Hotel Naples – slated for December 2023 opening. • Met with Aiello Group (Sea Salt, Barbatella, Dorona and Grappino) and Preddy PR for upcoming and future publicity opportunities. • Review CHUBB Classic sponsorship marketing items. • Edited 2024 Visitor Guide – currently in review. • Travel + Leisure “Voting Now Open” Worlds’ Best Awards Survey – develop campaign to promote reader voting – 9 of our destination resorts are featured. • Developed pitch points to promote Everglades City Seafood festival • Reviewed content strategy for Stone Crab video series with Paradise Advertising team • Submitted Tourism Star Awards information to myCollier newsletter. • Supplied JW Marriott Marco Island Beach Resort with video assets for in-room guest viewing. • Monitored social media coverage, updated Linked-In posts • Monitored website for relevance and updated content. • Directed follow-up efforts for Garden & Gun media event and culinary campaign and details of October 14th event, secured six journalists and influencers attend. • Attended monthly Concierge Association meeting and networking event • Updated Partner Resource page • Reviewed Website build-out template and brand integration. Regional and International PR Initiatives: • Met with Florida Sun (premiere U.S. based German magazine) representative about upcoming earned media opportunities to target German market. • Coordinating SWFL Press Club location and speaking engagement for January 18th meeting. • “Foodism” magazine publicity event – Toronto market – solicited partner support to amplify Florida’s Paradise Coast’s culinary offerings to this luxury market. • Shared media kit and current press releases with Annette from DiaMonde (German representative) for inclusion in Visit Florida Media Breakfast in Hamburg, Germany. Website Listings, Events and Deals • Created, updated, or deleted 142 event listings for the website. The events page jumped from the second most viewed page in August to the first most viewed page in September with 18,479 views. • Created 2 deals on www.ParadiseCoast.com. In September our deals page views was down 10% from the previous year with 1168 views. • In October we updated or deleted 4 business listings on the website. 10.A.a Packet Pg. 305 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Administration & Writings • Drafted and distributed press release announcing 2023 Tourism Star Award winners • Drafted and distributed press release announcing ¡ARTE VIVA! International Festivals & Events Awards (7 in total, 3 gold, 2 Silver, 2 Bronze) • Drafted Florida’s Paradise Coast Events article for inclusion in Naples Illustrated “Naples on the Gulf” annual publication • Drafted quotes for inclusion in Gulfshore Life article – summer tourism overview • Edited advertorial for Midwest Living magazine – Warm Weather Getaways • Edited CoastLines monthly partner newsletter for distribution • Edited article for Florida Farm & Family magazine – to be published Spring 2024. Focus on Naples and Everglades City family-focused activities and attractions. • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO call. • Prepared October TDC PR Report. • Completed required County training programs News & Press Releases: Top 15 Resorts in Florida: Readers’ Choice Awards 2023 - https://www.paradisecoast.com/media- center/the-news/top-15-resorts-florida-readers-choice-awards-2023 ¡ARTE VIVA! - https://www.paradisecoast.com/media-center/the-news/arte-viva Sizzle Dining restaurants sell record-breaking number of meals - https://www.paradisecoast.com/media- center/the-news/sizzle-dining-restaurants-sell-record-breaking-number-meals The Best Golf Courses in Florida Where You Can Book a Tee Time - https://www.paradisecoast.com/media-center/the-news/the-best-golf-courses-florida-where-you-can- book-tee-time Long-time hotelier with Hilton Naples receives Tourism Legacy Award in Collier County - https://www.paradisecoast.com/media-center/the-news/long-time-hotelier-with-hilton-naples- receives-tourism-legacy-award-collier 11 Southern Destinations That Smell Like Fall Candles - https://www.paradisecoast.com/media- center/the-news/11-southern-destinations-that-smell-like-fall-candles Fiesta Del Paraiso! - https://www.paradisecoast.com/media-center/news-releases/fiesta-del-paraiso THE RITZ-CARLTON RESORTS OF NAPLES ANNOUNCES A SEASON OF WONDERS - https://www.paradisecoast.com/media-center/news-releases/the-ritz-carlton-resorts-naples- announces-season-wonders Naples, Marco Island, Everglades CVB Announces 2023 Tourism Star Awards Recipients - https://www.paradisecoast.com/media-center/news-releases/naples-marco-island-everglades-cvb- announces-2023-tourism-star-awards 10.A.a Packet Pg. 306 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) ¡ARTE VIVA! presented by Naples, Marco Island, Everglades CVB, Wins Seven Awards at 2023 IFEA (International Festivals & Events Association) Annual Convention - https://www.paradisecoast.com/media-center/news-releases/arte-viva-presented-naples-marco-island- everglades-cvb-wins-seven-awards THE RITZ-CARLTON, NAPLES RECEIVES AAA’s ESTEEMED FIVE DIAMOND DESIGNATION - https://www.paradisecoast.com/media-center/news-releases/the-ritz-carlton-naples-receives-aaas- esteemed-five-diamond-designation Naples Zoo Announces the Opening of Two New South American Habitats - https://www.paradisecoast.com/media-center/news-releases/naples-zoo-announces-the-opening-two- new-south-american-habitats November at Marco Island Center for the Arts features Music, Art, and Bourbon Tasting - https://www.paradisecoast.com/media-center/news-releases/november-marco-island-center-the-arts- features-music-art-and-bourbon Long-time hotelier with Hilton Naples receives Tourism Legacy Award in Collier County Laura Layden Naples Daily News In more ways than one, Clark Hill has left his mark on Collier County. 10.A.a Packet Pg. 307 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) For nearly 24 years, he's served as general manager for the Hilton Naples, less than a mile from the beach. While steering the AAA Four-Diamond rated hotel, he's given back to the hospitality industry – and the community. His efforts haven't gone unnoticed, although he's not one to boast about them. On Friday, Hill received the 2023 Tourism Legacy Award during an annual industry appreciation event, put on by Collier County's tourism bureau. The bureau handed out 12 Tourism Star Awards this year. Hill has served as the only general manager for Hilton Naples. Owner/operator Cooper Hotels chose him for the job during construction, and he eagerly took it. "I was thrilled," he recalled. "In fact, I was on site for most of the time that the hotel was being built." He's been with Cooper Hotels for more than 36 years. Previously, he'd opened the Holiday Inn Select and Homewood Suites in Fort Myers for the company, before moving on to Naples. "I love the ocean, the Gulf, and I knew I wanted to stay close to that and we certainly have a pristine, gorgeous long stretch of beach," Hill remarked. Over the years, the Hilton Naples has consistently ranked among the top hotels under the Hilton umbrella for service delivery. The hotel has been recognized for leadership in environmental sustainability, ethnic and cultural diversity in the workplace, community volunteering, and philanthropy. It's a flagship property for Cooper Hotels. 10.A.a Packet Pg. 308 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) The property received a Hilton Brand Award of Excellence for 2022. The award is presented annually to the top performing Hilton properties worldwide and recognizes outstanding performance in guest loyalty, service, property condition and cleanliness, based on the brand’s guest satisfaction and quality evaluation scores. The hotel is home to the award-winning Shula's Steak House, named one of the top five steak houses in America. It operates as a franchise. More like this:Top 1%: Marco Island Marriott worker among 10 best out of 600,000 worldwide employees And: Luminary Hotel in Fort Myers earns global award for community service after Hurricane Ian Despite his hectic work schedule, Hill has given back to the industry and the community in many ways, including serving as a volunteer member of Collier County's Tourist Development Council for many years. He has sat on the board of directors for the Naples Chamber of Commerce and for the Florida Restaurant & Lodging Association. Paul Beirnes, executive director of the county's tourism bureau, said that Hill "epitomizes the heart and warmth of hospitality in everything he does." 10.A.a Packet Pg. 309 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) "His insight, knowledge and leadership greatly influence the hospitality landscape across Florida’s Paradise Coast. Clark’s commitment to his team is legendary, and he consistently raises the bar for all the resort partners in our destination," he said. Further, he described Hill as a "consummate host and partner," whether it's assisting his fellow team members, greeting guests, including groups and corporate meeting attendees, or welcoming local charities and community organizations for events at his hotel. "He truly defines excellence and effortless elegance in his role at the Hilton Naples," Beirnes said. The Legacy Award, he said, recognizes those who have "delivered unmeasurable impact and benefit to the region and the industry." After a few tough years in the tourism industry, from the pandemic to Hurricane Ian, the award came as a nice surprise to Hill. In accepting the award, he humbly said he saw everybody in the room as a hero. While the Hilton Naples didn't go unscathed from Ian, he acknowledged those who had it much worse, and who've come back strong in Collier County. "I just think the resilience is incredible, and that goes to everybody," he said. 10.A.a Packet Pg. 310 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) As another busy season approaches, Hill remains optimistic about the industry, a little more than a year after Ian hit. "Things are going well," he said. "Almost 100% of the hotel inventory is back up and operational. There is memory still within the traveling public of the storm, and we need to get beyond that. But we are seeing demand return." Here's a look at the other Tourism Star Award winners for 2023: • Arts & Culture Award: Naples Botanical Garden, recognizing the team that brought Mexico: A Celebration of Plants & Culture to the community. The yearlong exploration of Mexico’s plants and their cultural connections featured major art exhibitions, new festivals, partnerships and programming. • Eco Adventure Award: Steve Wooley, a trolley tour guide for Naples Transportation & Tours, for his pivotal role in promoting and showcasing the city's attractions, history, and culture to visitors in a way that leaves a lasting impression. • Restaurant Service Award: Charles Montas, with the JW Marriott Marco Island Beach Resort, for his amazing service to customers. • Culinary Innovation Award: Fogg Café at the Naples Botanical Garden, recognizing its team for their creative talents, especially in developing culinary delights and signature drinks to complement the year-long celebration of Mexico's plants and culture. • Hospitality Award – Front of House/Full-Service Hotel & Resort: Stephanie Roman, a senior catering manager, with Hilton Naples, for her enthusiasm, empathetic ear, generous spirit and passion. She serves as a mentor to young adults, and volunteers in the community. • Hospitality Award – Heart of House/Full-Service Hotel & Resort: Walter Hurtado, a general engineer with Inn on Fifth, who puts family first both at work and at home. During Hurricane Ian, he stayed at the inn, to support guests, who didn't evacuate. • Hospitality Award – Front of House/Select Service Accommodation: Rocio Yescas, a breakfast supervisor, for Springhill Suites and Fairfield Inn & Suites in Naples, for having an eye for detail and commitment to excellence. She has elevated the breakfast experience exponentially. • Rising Star Award: Kelly Toncray, an amenities coordinator with The Ritz-Carlton Naples, Tiburón, for delivering experiences that wow guests. She's described as a "Jill of all trades," 10.A.a Packet Pg. 311 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) lending a helping hand where needed, from making gift bags and changing sheets to facepainting and serving treats at the pool. • Tourism Leadership Award: Jenny Piccione, general manager, The Ritz-Carlton Naples, Tiburón, for her critical leadership role, and rise to it, with many accomplishments along the way. She's led various transformative projects, including the addition of the Reservoir Water Park, renovation of the Restaurant Ria, and the planning for a guestroom renovation in 2024. • Executive Director’s Partnership Award: PURE Florida, for their communicative and collaborative efforts after Hurricane Ian, and their willingness to always help out with tourism promotion and marketing throughout the year. • Centennial Legend Award: Clyde and Niki Butcher, owners of Big Cypress Gallery in Ochopee, for sharing the family's world-renowned photography collection in Collier County for decades. Clyde is one of the most highly regarded black-and-white landscape photographers in the world. The special award is a nod to the county's centennial anniversary this year. ¡ARTE VIVA! Dive into the yearlong celebration of Hispanic Art and Culture with a variety of events • October 05, 2023 • Florida’s Paradise Coast will resonate with the heritage, sounds, dances, and visual arts of the Hispanic community. INSET: Pink Martini featuring China Forbes. • Get ready to embark on a journey into the vibrant heart of Hispanic arts and culture as Florida’s Paradise Coast gears up for an exhilarating celebration like 10.A.a Packet Pg. 312 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) no other — ¡ARTE VIVA! Presented by the Naples, Marco Island, Everglades Convention and Visitors Bureau, this yearlong extravaganza promises to be an unforgettable tribute to the rich cultural tapestry of the Hispanic community, which constitutes nearly 30% of the region’s population. • “Last year’s inaugural season was a great success,” says John Melleky, arts and culture manager for the Naples, Marco Island, Everglades CVB stated. “Over 293,000 attendees participated in the diverse cultural programs offered by 20 organizations throughout Collier County. ¡ARTE VIVA! provided a tremendous platform to promote Collier County’s cultural assets because we know that Collier County is culture.” • The second season of ¡ARTE VIVA! will bring some extraordinary new programs: • • The Naples Zoo, a new addition to the festival, will offer an exciting journey through its South America exhibit, where you’ll encounter captivating creatures such as Capybaras, Coatimundis, Toucans and Tapirs. • • Gulfshore Playhouse takes the stage with Pulitzer Prize winner and Tony- nominated playwright, Quiara Alegría Hudes, and her compelling play 26 Miles. This heartwarming story unfolds the tale of a fractured family rediscovering the power of love. • • Naples Botanical Garden will celebrate Día de los Muertos on Nov. 4-5. Originating in Mexico, this vibrant holiday invites the community to come together, share cherished memories of loved ones, and celebrate the bonds that unite us. • • Public art takes center stage with two installations. Arts organizations are working together to create a tapestry called Weaving Narratives, which will be installed at Naples Art Institute in March 2024. Now showing is The Face of Immokalee, a captivating installation at Lipman Farms in Immokalee. Photographer Michelle Tricca honors the resilient Immokalee community through a striking series of black and white portraits of its children. This moving work will also be on display at Artis—Naples, The Baker Museum, from November 2023 – April 2024. • ¡ARTE VIVA! will also be filled with the rhythm and melodies of talented Hispanic artists. The Marco Island Center for the Arts’ Musical Interludes will introduce a variety of musical talents, including Latin Grammy winner Dr. Ed Calle, local sensation L-Yen, and Latin Grammy nominee Leslie Cartaya. Meanwhile, Artis— Naples boasts a lineup that includes nationally renowned artists Gilberto Santa Rosa and Pink Martini. 10.A.a Packet Pg. 313 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) • This year’s lineup will also include Arts Alive! gatherings every Thursday at Naples Art District, a medley of outdoor art festivals, and much more. ¡ARTE VIVA! is set to offer residents and visitors an unrivaled assortment of events and performances throughout the year, spread across multiple locations throughout Florida’s Paradise Coast. It’s a heartfelt tribute to the beauty and unique contributions of Hispanic culture. • For a comprehensive list of upcoming events and to immerse yourself in the ¡ARTE VIVA! experience, visit the ¡ARTE VIVA! website at www.arte-viva.com. CURRENT FULL EVENT SCHEDULE Tickets are necessary for some events. Visit websites provided below with each event. • ¦ Naples Invitational Naples Art Institute Now thru Oct. 15 https:// www. naplesart.org/naples invitational Curated by Executive Director and Chief Curator Frank Verpoorten, this exhibit features an intergenerational and interdisciplinary group of 40 artists. Their dynamic works reflect the complexities and opportunities of the American experience today. • ¦ Summer Exhibition Rookery Bay Environmental Learning Center Now thru Oct. 27 https://rookerybay.org/visit/ Selected works from 30 artists depict Florida nature in a wide variety of media, including oil, acrylic, photography, metal photography, rozome on silk, digital painting, alcohol ink, watercolor, and mixed media. • ¦ Tamara Kostianovsky: Botanical Revolution Artis—Naples Now thru Apr. 7, 2024 — https://artisnaples.org/baker-museum/admission Brooklyn-based Latinx artist Tamara Kostianovsky utilizes repurposed clothing and other textiles to create dynamic works of sculpture that reference humankind’s connections to nature by echoing the forms of birds, tree stumps, plants and cow carcasses. This exhibition will include new work inspired by the bird and plant life of Southwest Florida. • ¦ Ancestor’s Table Immokalee Pioneer Museum at Roberts Ranch Oct. 6 – Jan. 6, 2024 10.A.a Packet Pg. 314 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) https://colliermuseums.com Expressing and highlighting and heritage and identity through food. The Ancestor’s Table exhibit will present and analyze identity in diaspora. Free Admission. • ¦ 26 Miles Gulfshore Playhouse Oct. 12 — Nov. 4 https://www.gulfshoreplayhouse.org/shows-events/26-miles-2/ When Beatriz receives a late-night call-for-help from her estranged teenage daughter Olivia, she spirits her away on an impromptu cross-country road trip. 26 Miles is the story of a broken family rediscovering love by Pulitzer Prize winner and Tony-nominated playwright, Quiara Alegria Hudes. Hudes, who is of Jewish and Puerto Rican descent, wrote the book for the hit Broadway musical In The Heights with music and lyrics by Lin-Manuel Miranda. • ¦ Florida Contemporary 2023-2024 Artis—Naples Oct. 15 — June 30, 2024 https://artisnaples.org/baker-museum/admission This annual exhibit presents a selection of notable visual artists practicing in Florida. Highlighting the breadth of artistic approaches to personal, local, and global themes, Florida Contemporary invites visitors to celebrate the state’s vibrant scene. Miami-based Yanira Collado is a conceptual and installation artist. Pepe Mar, born in Mexico and now in Miami, combines assemblage, collage, and painting. The exhibition also includes Tampa artist and professor emerita Mernet Larsen. She had created narrative paintings depicting hard-edged, enigmatic characters that inhabit uncanny worlds filled with tension and wry humor. • ¦ Día de los Muertos Grass Wall – Outdoor Art Installation Marco Island Center for the Arts Oct. 17 — Nov. 30 https://www.marcoislandart.org Marjorie Pesek of Marjorie Pesek Fine Art works with students at Marco Island Center for the Arts to create multidimensional Grass Walls that will be decorated by children during free summer art programs, with crafts that celebrate the Day of the Dead. The project will teach children about the holiday and the cultural creations will be on display in the Art Center’s courtyard. Free Admission. • ¦ Claude Bourbon – Progressive Blues Marco Island Center for the Arts Oct. 26 https://www.marcoislandart.org Claude Bourbon is known throughout Europe and America for amazing guitar performances that take blues, Spanish, and classical stylings into uncharted territories. Claude’s inimitable style incorporates all five digits on each hand 10.A.a Packet Pg. 315 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) dancing independently but in unison, picking and strumming at such speed and precision that his fingers often seem to melt into a blur. • ¦ 2023 Natural Selections: Painting Annual Exhibition Rookery Bay Environmental Learning Center Oct. 31 — Feb. 2, 2024 https://rookerybay.org/events/receptions and-art-exhibitions/ This juried exhibition in the art gallery of the Rookery Bay Environmental Learning Center showcases painted works that reflect Florida’s flora and fauna and will feature Hispanic artists. Opening reception set for Nov. 2. • • Bruce Hecksel – Terra Guitarra. COURTESY PHOTOS • ¦ Bruce Hecksel – Terra Guitarra Marco Island Center for the Arts Nov. 2—21 https://www.marcoislandart.org/exhibition calendar/ Bruce Hecksel’s Terra Guitarra is a series of paintings created using the guitar shape as a symbol to imagine the whole world is singing. The landscapes are heavily influenced by the Nuevo Flamenco style of guitar used by the artist who is part of the guitar duo Terra Guitarra. Free Admission. • 10.A.a Packet Pg. 316 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) • • Día de los Muertos Celebration at Naples Botanical Garden. • ¦ Día de Los Muertos Celebration Naples Botanical Garden Nov. 4—5 https://www.naplesgarden.org/visit/ Join Naples Botanical Garden for a joyous Día de los Muertos (Day of the Dead) Celebration. With origins in Mexico, this colorful holiday is a time to share memories of loved ones and celebrate our families and friends together. Discover the significance of this holiday and its rich culture through special displays, tours, and more. Immerse yourself in live music, dance performances, and delicious dishes. • ¦ Terra Guitarra Nuevo Flamenco Marco Island Center for the Arts Nov. 9 https://www.marcoislandart.org/musical-interludes/ Master guitarist Bruce Hecksel and singer-songwriter Julie Patchouli blend music from their two musical projects Patchouli and Terra Guitarra. Their soulful fusion of blazing Spanish and world guitar instrumentals, heartstring-tugging lyrics, lush vocal harmonies, and epic folk rock anthems infused with visible onstage chemistry guarantees to make the night an uplifting one of music that will leave you uniquely inspired. • ¦ Third Street South Farmers Market Third Street South, Naples Nov. 18 — Apr. 27, 2024 https://thirdstreetsouth.com/gallery/third-street-farmers-market/ There is no better way to experience the heart of a culture than through its food. As part of the larger city-wide celebration, the Third Street South Winter Farmers 10.A.a Packet Pg. 317 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Market will feature a focus on the culinary delights of many Hispanic and Latin cuisines, with many of our favorite vendors returning and exciting new vendors joining the lineup. The Third Street South Farmers Market was first established in 1994 and today reflects the participation of nearly 60 vendors, the majority of whom are local agriculturally based businesses. Free Admission. • • The Face of Immokalee — Michelle Tricca. • ¦ The Face of Immokalee Artis—Naples Nov. 18 — Apr. 28, 2024 https://artisnaples.org/baker-museum/admission The Face of Immokalee is a public art project created through a multi-year collaboration between the residents of Immokalee, Florida, and Naples-based photographer Michelle Tricca. Consisting of large-format black-and-white portrait photographs of Immokalee residents of varying ages and backgrounds, the project celebrates the individuality of this community best known for its agricultural contributions. • ¦ An Evening with Gilberto Santa Rosa Artis—Naples Nov. 18 https://artisnaples.org/events/gilberto santa-rosa 10.A.a Packet Pg. 318 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Gilberto Santa Rosa brings the heat to Artis—Naples. Affectionately known as El Caballero de Salsa (The Gentleman of Salsa), Santa Rosa has won six Grammy Awards and sold millions of records in the U.S. and Puerto Rico. He is undeniable salsa gold. Santa Rosa grew up listening to the classic salsa of the ’50s and ‘60s and has taken inspiration from the great music of the genre’s early years. With a sound that evokes romance, intelligence, jo y, spice and undeniable suave, he continues to be at the forefront of salsa music. • ¦ Florida and the Untold Story of the Cuban Missile Crisis – Zoom Discussion Marco Island Historical Society Nov. 28 https://themihs. info/upcomingzoom 2/ In this presentation based on the book Above and Beyond, New York Times bestselling author Michael Tougias chronicles the 13 harrowing days of the Cuban Missile Crisis and outlines the steps President Kennedy made to reach a decision on a course of action. Special emphasis is given to the heroes of the crisis: the U-2 pilots who flew from Orlando to Cuba to secure proof of nuclear missiles. • ¦ Feliz Navidad Piñata Creation Workshop Naples Art District Dec. 9 https://naplesartdistrict.com Prepare for the holidays with artist Mercedes Perez who will be demonstrating the art of creating piñatas in the Naples Art District. • • ¦ Just Another Canvas: Tattoos as Art Marco Island Center for the Arts Jan. 8 — Feb. 27, 2024 https://www.marcoislandart.org This exhibition explores the history of this unique art form as well as the reasons why people choose to use their bodies as a canvas for art. Two of the featured artists are Cuban-born Pollyanna Fernandez and Jose Luis Bermudez. Having trained as fine artists both Fernandez and Bermudez continue to paint and show their work. Free Admission. • ¦ L-Yen Marco Island Center for the Arts Jan. 18, 2024 https://www.marcoislandart.org/musical-interludes/ Originally from Matanzas Cuba, Yenier Alvarion (L-Yen) performs urban music that maintains a Latin melody that includes genres such as Reggaeton and Merengue. Enjoy this concert that has a sound, rhythm, and message that will have the room dancing. 10.A.a Packet Pg. 319 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) • ¦ Mercato Art Celebration Mercato Jan. 27—28, 2024 https://naplespicasso.com/event/naples picasso-artist-network-group/ Experience the sophisticated, fun, and vibrant Mercato Art Celebration Art Show hosted by Naples Picasso Events. This two-day extravaganza offers Naple’s residents and visitors the perfect blend of shopping under the sunshine and memorable evenings filled with dining, drinks, entertainment, and captivating fine art from renowned national and international artists. Free Admission. • ¦ La Petite Exhibition Margarita Angel Marco Island Center for the Arts Feb. 5—27, 2024 https://www.marcoislandart.org/musical-interludes/ Exhibition of weaving by Colombian native Margarita Angel. Angel is drawn to eye the world in mystical terms, a way of seeing that has allowed her to discover the narrative potential in every single thing, to look for the meanings that lie in the gestures, and in the emotional physicality of time and space. Free Admission. • ¦ 2024 Natural Selections: Photography Annual Exhibition Rookery Bay Environmental Learning Center Feb. 6—Apr. 26, 2024 https://rookerybay.org/events/receptions-and-art-exhibitions/ This juried exhibition in the art gallery of the Rookery Bay Environmental Learning Center showcases photographic works that reflect Florida’s flora and fauna and will feature Hispanic artists. Opening reception set for Feb. 8, 2024. • ¦ Homage to Picasso Naples Art District Feb. 10, 2024 https://naplesartdistrict.com As part of its Second Saturday Open Studios, visit the Naples Art District, comprised of 100 artists to view unique artwork inspired by Pablo Picasso. Meet the over 100 artists creating paintings, sculpture, photography, jewelry, fiber arts, ceramics, glass, and more. Free Admission. • ¦ Festival Under the Stars 2024: Zarzuela and Flamenco Opera Naples March 2, 2024 https://operanaples.org Join Opera Naples’ Festivals Under the Stars at Cambier Park for Zarauela and Flamenco, an evening of classic Spanish song and dance. Zarzulea is a Spanish lyric-dramatic genre that alternates between spoken and sung scenes, incorporating operatic songs as well as folkloric dance. This evening will also feature Flamenco, the popular dance from the gitano subculture of the region of Andalusia, Spain. 10.A.a Packet Pg. 320 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) • ¦ Marco Island Fine Art Show Marco Island Veteran’s Park March 9—10 https://www.maurichproductions.com/minas The Marco Island Center for the Arts in collaboration with MauRich Productions & Events Inc., hosts this inaugural, major art show in the newly renovated Veteran’s Memorial Park. The juried show and will feature approximately 200 artists in mediums such as ceramics, painting, jewelry, sculpture, metal, wood, mixed media 2D and 3D and photography. Free Admission. • ¦ Pink Martini Featuring China Forbes Artis—Naples March 9, 2024 https://artisnaples.org/events/pink-martini Eclectic, classy, and universally appealing, internationally acclaimed band Pink Martini once again brings their charm to Hayes Hall. Founded by pianist Thomas Lauderdale, the band was created to perform reliably entertaining music that could appeal to all people, regardless of political affiliation or nationality. Their innovative sound blends jazz, classical, and world music genres into something that feels equally timeless and fresh. • ¦ Dr. Ed Calle – Legend of Latin Jazz Marco Island Center for the Arts March 14, 2024 https://www.marcoislandart.org/musical-interludes/ Latin Grammy award winner for Best Instrumental Album (2015) and a five -time Grammy nominee, Calle is a renowned musician, composer, orchestrator, scholar, professor, and leader. Throughout his legendary career, Calle has become one of the most recorded saxophonists in history appearing on more than 1,500 albums, almost 10,000 singles, and countless television and movie soundtracks with artists ranging from Frank Sinatra and Celia Cruz to Sylvester Stallone and Andy Garcia • ¦ En Plein Air Painting Festival Naples Art District/Naples Zoo March 23, 2024 https://www.napleszoo.org Join the celebration of the new South American Trail of the Naples Zoo. Among the botanical and wildlife exhibits at the zoo, the artists of the Naples Art District will paint in the “en plein air” style • ¦ Leslie Cartaya Latin Jazz Marco Island Center for the Arts Apr. 11, 2024 https://www.marcoislandart.org/musical-interludes/ 10.A.a Packet Pg. 321 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Caribbean, Afro-American, Afro-Latin, and Latin American musical rhythms create a harmonious fusion in Leslie Cartaya’s music; a Grammy and Latin Grammy Nominee singer-songwriter and producer that has been able to tour internationally as an independent artist. Cartaya has a wide range of reper toire going from the most dance-able and hot Latin rhythms to more soothing and romantic sounds that incorporate Salsa, Son, Rumba, Funk, Pop, and Reggae. • About ¡ARTE VIVA! ¡ARTE VIVA! is a collaborative initiative that brings together the arts and cultur e organizations and hospitality partners of Florida’s Paradise Coast to communally celebrate the artistic contributions of the Hispanic community. The year-long celebration features local events, exhibitions, performances, and educational opportunities throughout the destination. Presented by the Naples, Marco Island, Everglades CVB and supported by the Collier County Board of County Commissioners, ¡ARTE VIVA! will enhance the visitor experience as well as offering residents community wide educational and entertainment experiences throughout the year. For the most recent information about the event schedule, visit www.paradisecoast.com/arte-viva-festival. For information about participating in this yearlong project, contact John Melleky at john.melleky@colliercountyfl.gov. ¦ 10.A.a Packet Pg. 322 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Naples’ Stone Crab Festival to return Oct. 27- 29 October 17, 2023 “Oct. 15 not only celebrates our company’s beginning, but it coincides with the start of stone crab season and that’s why we created this event – a celebration of the start of season here in SW Florida,” said Grant Phelan, Pinchers and Phelan Family Brands owner. (Image courtesy of Big Stock Photo) Phelan Family Brands has announced that traps are in the water and the 13th Annual Pinchers Stone Crab Festival will be held at Tin City, Oct. 27-29. The weekend will include live entertainment, vendors and fresh stone crabs. The 2022 Festival was interrupted by the aftereffects of Hurricane Ian, but organizers are excited to bring back the tradition. 10.A.a Packet Pg. 323 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Knowing that stone crabs are the only renewable resource in the water, Island Crab Company expertly crabs local waters, providing the community with the freshest product as it controls the seafood from the water to the table. Learn more at StoneCrabFestival.com. – Cyndee Woolley, APR, C2 Communications 10.A.a Packet Pg. 324 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) 11 Southern Destinations That Smell Like Fall Candles Breathe in the scents of autumn throughout the South. By Susan B. Barnes Published on October 20, 2023 Pumpkin spice lattes have returned to coffee house menus, and temperatures are finally beginning to cool around the South—fall is here, or very nearly. This year, instead of simply lighting scented candles to surround yourself in your favorite fall scents, why not travel to places that bring them to life? Here, we take a look at scent-inspired Southern destinations that not only smell good, but have fun fall activities to enjoy, too. 10.A.a Packet Pg. 325 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) OCTOBER 2023 DIGITAL & SOCIAL MEDIA REPORT – BUZZY FORD OCTOBER 2023 2023 2022 Linkedin Linkedin Post Sent: 6 Engagements: 478 Followers Gained: 21 Impressions: 2,347 Linkedin Post Sent: N/A Engagements: N/A Followers Gained: N/A Impressions: N/A Facebook Accounts (3) Facebook Posts Sent: 35 Engagements: 6,911 Link Clicks: 57 New Fans: 1,114 Impressions: 227,447 Facebook Posts Sent: 1 Engagements: 1,750 Link Clicks: 115 New Fans: 266 Impressions: 4,512,512 Instagram Accounts (2) Instagram Media Sent: 57 Engagements: 1,891 Followers Gained: 233 Instagram Impressions: 45,825 Instagram Media Sent: 2 Engagements: 694 Followers Gained: 111 Instagram Impressions: 9,983 10.A.a Packet Pg. 326 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) CrowdRiff 4.4k interactions and 17k views 4.6k interactions and 18k views ThresHold360 Engagement: 39.76% Views: 85 Clicks: 1,234 CTR: 1.20% Data not available Notable Tasks • Film Permitting (History Channel) • Continuity of Operations Plan Update • Threshold 360 Project • Film Tourism Star Award Videos • Maintain Tourism Star Award Website Pages • Update partner listings • Holiday Social Media Planning • Update various website articles • Facebook Live: Naples Beach and Corkscrew Swamp Sanctuary. • Update of Collier County Tourism website page • Generate TDC Monthly Meeting Agenda • Creation of Instagram Reels • Update the “In the News” section, highlighting various destination coverage. • Update website media center with various PR & publication initiatives • Write monthly Coastlines article • Assist CVB Staff with applications & IT support • Social Media Monitoring • Repair Broken website links • Produce Instagram destination guides • Capture various destination videos & images for Social Media Marketing. • Conduct weekly Social Media Content Meeting • Renew Website Domains. 10.A.a Packet Pg. 327 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) TRAVEL TRADE MARKET SALES REPORT Claudia Cianfero – Global Sales Manager October 1 - 31, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 158 125 Number of Tour Operator Contacts 36 40 Number of FAM’s/Site Visits 0 0 Number Trade Shows Attended 1 2 10.A.a Packet Pg. 328 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) EVENTS RECAP September 29 – October 1 Delta Vacation University, Minneapolis, MN We attended Delta Vacations University (DVU) along with one partner from the destination. Delta Vacations is one of the largest vacation package providers in the United States and Delta Airlines is the number one carrier that flies into Southwest Florida International Airport. During the weekend, we had 120 advisors visit our booth. I noticed there was less traffic this year, perhaps it was because we were in Minneapolis and not in Atlanta. Fort Myers VCB was not present which is typically a big driver to the Florida aisle. Many questions about the hurricane were still being asked. All contacts were given a QR code to register to become a Florida’s Paradise Coast Specialist. October 12, 2023 Annual Tourism Star Awards. Naples Grande Beach Resort We hosted the tourism Star Awards at the Naples Grande. Each year the partners look forward to this day. It’s the day where they get to shine for all their hard work in the hospitality industry. We had a fantastic turnout with many happy industry partners. October 16 – 19, 2023 Brand USA Travel Week, London, UK This year this DMO specific trade show took place in London. They alternate between UK and Germany. This is the show that requires someone from the home office to be present at the show. The European market really appreciates the extra effort of the US Based representatives attend. It makes them feel 10.A.a Packet Pg. 329 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) special that we take the time to go to them and meet with them. There were 150 buyers from the European/UK/Ireland markets. We chose to concentrate on the Luxury European markets this year. Our destination has been down since the Pandemic. First because the borders were closed, then the domestic demand raised our ADR and priced this market out. And then we had the hurricane and we missed being a consideration for 2023. Now they are ready to return. We had very successful appointments where most all tour operators are predicting a record 2024. Travel Agent Training Dashboard – October 1 - 31, 2023 10.A.a Packet Pg. 330 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Upcoming Strategic Initiatives: VF Canadian Travel Advisor FAM – November 2 – 4, 2023 Cruise Planners & Vacations Conference – November 26 – 28, 2023 UK & IRELAND ACTIVITIES - 1-31 OCTOBER, 2023 10.A.a Packet Pg. 331 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Strategic Highlights OCTOBER REVIEW ● Brand USA Travel Week – London, 16-19 October 2023. Participated with this very successful event for leading USA producing tour operators from across Europe. Brand USA welcomed over 600 industry professionals as part of its biggest Brand USA Travel Week UK & Europe to date. This event provided an opportunity for us to host over 40 one-to-one meetings. We targeted luxury tour operators and received great response – overall operators reported increased forward bookings for 2024 – especially from British Airways Holidays reporting an 92% increase for 2024 into Florida’s Paradise Coast with Florida pacing +50% - they confirmed we were outperforming most other areas of Florida – this is of huge significance for Florida’s Paradise Coast and very positive news. More details below under ‘Marketing & Promotional Activity’. NOVEMBER OUTLOOK ● World Travel Market – London, 6-8 November 2023. Preparations for this leading global travel trade show and co-op activity with Visit Florida as they do not participate with the Brand USA Travel Week event. ● Securing co-op activity for marketing and promotions. Following up on earlier meetings above mentioned trade show to activate activity. UK & Ireland Market Update UK inflation unexpectedly held steady in September at 6.7% as soaring fuel costs offset the first monthly fall in food prices for two years to maintain pressure on households amid the cost-of-living crisis. Food and non-alcoholic drink prices fell by 0.2% on the month – the first monthly decline since September 2021. However, prices remain significantly higher than a year ago, with the cost of an average food shop still up by more than 12% on an annual basis. Within the Irish market, the Irish economy shrank by 4.7% from a year earlier, as measured by GDP, as the focus remains on the huge influence that multinationals play in exports and output in the economy. The Central Statistics Office (CSO) figures also showed that GDP fell by 1.8% in the three months to the end of September, from the previous quarter. New data carried out by the European Travel Commission shows that European travellers continue to prioritise spending on travel in the face of cost-of-living financial pressures with Britons showing particularly ‘high enthusiasm’. The ETC’s latest travel sentiment report found that 68% of Europeans polled plan to travel over the winter, just a 2% decline on this time last year. Increasing travel costs and financial pressures are leading consumers to consider off-season travel, visiting more affordable destinations or booking early to take advantage of the best offers. Intention to take multiple trips is high (54%), and the number of Europeans planning to spend more than €1,500 per trip has increased by 7% compared to last year. 10.A.a Packet Pg. 332 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) In UK politics, the poll predicts that Labour is on course to win a landslide election victory with 12 cabinet ministers losing their seats. The Labour Party has widened its lead over Prime Minister Rishi Sunak's Conservative Party in an opinion poll that also showed Labour leader Keir Starmer's personal ratings up sharply. The Observer said the poll, conducted by Opinium, put support for Labour at 44%, up two points from two weeks ago, before Labour's annual conference, compared with an unchanged 28% for the Conservatives who held their conference earlier in October. Sunak is expected to call a national election next year - the deadline is January 2025 - and opinion polls have consistently shown his Conservatives lagging behind Labour. Palestinian militant group HAMAS launched an attack on Israel on 7 October. And as such, Israel responded with several attacks on Gaza. Minister Rishi Sunak has condemned the activity and defended Israel's right to defend itself. Sunak said Israel should take steps to protect civilians in Gaza, and that the UK will work diplomatically to secure the delivery of humanitarian aid and prevent regional escalation. It is yet to be seen what impact the geopolitical tensions will play in shaping people’s perceptions of economic growth, however research shows concern about such issues can cause people and businesses to become more cautious about spending and investing, which can ultimately lead to economic recession. The Foreign, Commonwealth & Development Office (FCDO) advises against all but essential travel to Israel and the Occupied Palestinian Territories. October saw multiple cities in Britain face a rise in bedbug infestations as a result of this summer’s multiple heat waves. Describing it as an “epidemic”, Sky News reported the “vast increase” in the number of reported infestations of the pest in the summer months. As a result, Londoners avoided the tube and considering working from home as pest control specialists warn the bugs are perfectly capable of surviving the two hour Eurostar from Paris to King’s Cross where the affliction started. Union action continues in the UK with a number of rail and tube strikes taking place at the beginning of October. Despite requesting a pay offer to reflect the cost of living, the rail industry argues it is still under pressure to save money after the financial hit the company took after the pandemic to which they are still feeling the effects. The industry says changes to ways of working need to be agreed in order for pay to go up and strikes will continue until an agreement is reached. In airline news, Thomas Woldbye became the new CEO of London Heathrow Airport following the departure of former CEO John Holland-Kaye. As a champion of passenger service, sustainability and growth, Thomas’s arrival opens a new chapter in Heathrow’s story after a decade of transformation. Woldbye will oversee the airport’s multi-billion pound plans to upgrade existing facilities over the next three years to provide an even better service for passengers, including the next generation security programme and new baggage system for Terminal 2. Luton Airport has reopened after it suspended all flights due to a huge fire which caused one of its multi- storey car parks to partially collapse. The car park fire led to the cancellation of more than 150 flights and a further 27 arrivals were diverted to airports as far away as Cardiff, Liverpool and Manchester, 10.A.a Packet Pg. 333 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) while many other flights were delayed. It is thought more than 30,000 passengers suffered disruption to their journeys and hundreds of people were left stranded without their cars. Marketing, Sales and Promotional Activity Trade Overview OVERVIEW More than a third of UK consumers have now used a travel advisor to book a holiday in the past 12 months. Research by Travel Counsellors found that 40% of those surveyed used a travel agent to save time, whilst 38% said trusted and expert advice brought them to a travel agent. Furthermore, another 35% said they wanted the security and reassurance of help if something went wrong and 29% valued the personal and attentive service received when booking with a travel agent. The report also assessed consumer spending, which found that 45% consider travel as their top spending priority, with 75% planning an overseas trip in the next six months. This year, Spain was ranked as the top overseas destination, followed by France, Greece, the USA and Italy. TTG released its third Travel Agent Tracker at the beginning of the month which revealed many positives including, average sale prices, a healthy lates market and shorter call wait times with suppliers. Agents reported a 50% increase in the average number of enquiries in Q3 2023 vs. Q3 2022 as well as a 52% increase in the average number of new bookings in Q3 2023 vs. Q3 2022. Throughout Q3 the Mediterranean, the USA and Europe (excluding the Med) have been the most popular destinations. Finally, agents were asked which forms of trade support they find the most helpful; FAM trips were the highest ranked for providing in-destination training and training courses were ranked a close second. Supplier portals, supplier webinars and social media were deemed relevant by approximately half of all agents surveyed, whilst printed resources, trade press, and podcasts were all ranked low and deemed not useful to those agents surveyed. AIRLINE NEWS British Airways tentatively agreed a new pay deal for its pilots which has removed the potential for short term passenger delays and disruptions caused by strikes. The agreement also eliminates the possibility of any strike action by British Airways pilots’ association members up until 2027. Airline group IAG recorded third-quarter profit in the three months leading up to 30th September, of €1.745 billion, up from €1.218 billion a year earlier. IAG reported sustained strong demand across all their routes, in particular the north and south Atlantic and in all leisure destinations around Europe. Virgin Atlantic announced that it will be dropping its London Heathrow – Austin service following a recent network review as the airline prepares to return to full capacity in 2024. The airline reported that corporate travel has fallen to 70% of 2019 levels, whereas their leisure routes show no sign of slowing 10.A.a Packet Pg. 334 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) down where they are increasing capacity to popular destinations to Barbados, Miami and Dubai. TOUR OPERATOR NEWS Barrhead Travel announced it will launch a standalone USA division, following the success of its specialist Touring and Adventure division, for which sales were up 102% vs. 2019. The USA division will launch next year, which is already seeing growth in travel to USA gateways. Tickets specialist Attraction World Group were acquired by a newly-founded investment consortium including its existing executive team. AWG said this landmark investment opportunity would allow the company to embark on “an ambitious journey of globalisation and expansion into exciting sectors such as loyalty programmes, online travel agents, airlines, rail and transportation”. Events UPCOMING EVENTS 2023 DATE EVENT LOCATION 6-8 November World Travel Market London November Confirming co-op tour operator activity UK & Ireland November Thanksgiving event London December Visit USA AGM meeting Dublin Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below include highlights: Brand USA Travel Week - 16-19 October 2023, London This event took place in central London, within the former County Hall overlooking the Houses of Parliament, over four days of interactive networking and over 4,200 meetings taking place. As mentioned above we participated with this very successful event for leading USA producing tour operators from across Europe. Over 600 industry professionals attended as part of its biggest Brand USA Travel Week UK & Europe to date. Claudia from the CVB joined with Oonagh, UK & Ireland office were able to host over 40 one-to-one meetings. While targeting the luxury tour operators, which received great response – overall operators reported increased forward bookings for 2024. A particular highlight from BA Holidays reporting an 92% increase for 2024 into Florida’s Paradise Coast with Florida 10.A.a Packet Pg. 335 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) pacing +50% - they confirmed we were outperforming most other areas of Florida – this is of huge significance for our region and very positive news. Brand USA president and CEO, Chris Thompson, celebrated the event’s success: “Each and every year, Brand USA Travel Week U.K. & Europe continues to forge new ground and break records for the number and quality of international delegates who gather to explore creative, research-driven ways to inspire travel to the U.S. See below images from the event: Below: During one of the enrichment sessions Left: L-R Claudia Cianfero-Wood and Oonagh McCullagh- Boyle, UK & Ireland office, at our table top booth with our destination branding. We received prominent positioning after negotiations with Brand USA to be placed between the Orlando CVB table 10.A.a Packet Pg. 336 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) and Kissimmee Table. Below: During one of our productive meetings 10.A.a Packet Pg. 337 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Virgin Atlantic Holidays (VAH) and Family Traveller publication: This promotion is now closing out and we will follow up for results. British Airways Holidays and British Airways (BAH): We are in negotiations for an upcoming promotion following the successful earlier campaign last year. America As You Like It: Following up on the close out of this earlier consumer promotion highlighting beach, luxury and nature with direct CTA for conversion to enable increased room night bookings and increased length of stay. WTM and co-op sponsorship with Visit Florida Full preparations for this leading global trade show and activity with Visit Florida. We are participating with a booth on the Florida stand to host individual meetings. We are also a co-op sponsor at the Visit Florida signature dinner in central London. The VIP event is attended by leading tour operator Florida producers and media. This year for the first time – Visit Florida have invited leading German tour operators to attend. We are also invited to attend VIP events with British Airways and Virgin Atlantic during the week. 10.A.a Packet Pg. 338 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Various other opportunities: We are pro-actively seeking and reviewing new opportunities which will activate into this coming year – in order to achieve prominence and position Florida’s Paradise Coast front of mind with both trade and consumer. Kraft Media – Orlando Video featuring Florida’s Paradise Coast: Reviewing activity for this coming year. Trade and Media Tool Kit for Use: Ongoing updating and maintenance tool with our assets to ensure fully updated content within our ‘Destination Briefing Document’ and ‘Top Tips’. Managing this active toolkit for both media and the travel industry of current and recent assets including ‘Talking Points’ and ‘copy ready’ material for websites and social outreach. ‘ONLY Paradise will Do’ key messaging. Co-op Marketing and Paradise Advertising Reviewing and confirming activity for this coming year. Updates: Industry updates included within our CVB weekly zoom meeting for planning and reference – all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. Preparing for the new bulk delivery in new fiscal. Public Relations and Communications Activity Media Summary TRENDS Autumn Activities Now well into the autumn season, fall activities continue to be a dominant theme across the UK travel pages. The Times published an article titled '25 city breaks that are even better — and cheaper — in autumn' while the Daily Mail and iNews led with UK autumn walk rounds ups titled 'Awesome Autumn UK Hikes' and 'Autumn Walks for the Whole Family' respectively. Environmental and Sustainable Travel October saw a focus on eco-credentials and sustainable practices in travel, particularly in Turkey with both the Sunday Mirror and Sunday Express publishing features centered around Turkey’s eco- credentials levelling up with more than 6,000 hotels now certified for sustainable practices. The Independent asked 'is carbon labelling the big future travel trend that will make holidays more 10.A.a Packet Pg. 339 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) sustainable?’. Additionally, the Guardian published a feature on 'How to Ski greener' and Reach PLC titles including the Daily Mirror, Daily Express and Daily Star included breakouts of green travel news. Destination Focus: Paris During the month of October, Paris featured heavily in both travel and wider news stories. The city is currently undergoing a widespread bed bug infestation which is having huge ramifications for hotels and tourists. This has been widely reported across national and broadcast media. On a more positive note, the city has featured in several travel pieces such as 'Europe's Classic City Breaks' and 'World's Greatest Hotels' both in The Daily Telegraph. There has also been a focus on the city ahead of hosting the Olympics 2024 as seen in The Sunday Times 'The Games are On' article. Other Notable Trends ● Ski season ● Historical exploration ● City breaks MEDIA UPDATES Nationals: ● The Daily Telegraph: ○ Greg Dickinson appointed Acting Deputy Head of Travel, covering while Oliver Smith is on paternity leave. ● The Times: ○ Lizzie Frainier appointed Associate Travel Editor. Lizzie was previously the Deputy Head of Digital Lifestyle at The Daily Telegraph. ○ Susannah Butter has been appointed Acting Deputy Editor at The Times. ○ Katie Davies becomes the US Editor at The Times and The Sunday Times. ○ Claudia Rowan joins as Commissioning Editor after leaving The Telegraph. Travel Media: ● Country Living: ○ Laura Silverman promoted to Deputy Editor; she was previously Acting Associate Editor at the magazine. ● Huff Post UK: ○ Dayna McAlpine promoted to Senior Lifestyle & Entertainment Editor. ● Loupe: ○ Fiona Kerr has left her role as Deputy Editor and has returned to working as a freelance travel journalist. ● Tempus Magazine: ○ Shivani Dubey joins the team as Digital Editor. ● Time Out: ○ Chiara Wilkinson has been promoted to Features Editor and was previously Chief 10.A.a Packet Pg. 340 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Features Writer. ○ James Manning appointed EMEA Content Director James was previously Travel Editor at the magazine. PR Activity In October, the team proactively pitched the following on behalf of Florida’s Paradise Coast: Multi-destination roundups (1): ● Food worth flying for: 13 culinary delights from around the world TravMedia requests (6): ● Country and Townhouse: Most beautiful hotel rooms in the world ● Irish Times: 2024 destinations ● Reach PLC: 2024 destination news ● The Times: Autumnal city breaks ● Travel Bulletin: Weddings and honeymoons ● Travel Weekly: USA News PR Coverage: DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 13.10.23 CRAVE Magazine Online Joanne Brook- Smith Food worth flying for: 13 culinary delights from around the world 15,000 $364 TOTAL (1) 15,000 $364 10.A.a Packet Pg. 341 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Coverage Highlights: Media Meetings (10) The team met with ten media this month to discuss Florida’s Paradise Coast story ideas and media visit opportunities: ● Charlotte Cullinan, Content Writer, TTG ● Jacqui Agate, Freelance ● Jamie Lafferty, Freelance ● Lorna Parkes, Commissioning Editor, National Geographic Traveller ● Mark Palmer, Travel Editor, Daily Mail ● Nicola Trup, Deputy Editor, National Geographic Traveller Food ● Nigel Thompson, Travel Editor, Reach PLC ● Oliver Smith, Freelance 10.A.a Packet Pg. 342 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) ● Rashmi Narayan, Freelance ● Soraya Gaillard, Associate Partnerships Director, VICE.com Social Media Activity Social Media Overview CAMPAIGNS Los Angeles Tourism launched its largest UK and Ireland campaign Launched in October, 'Now Playing' includes dedicated videos on local food, sports, studios, shopping and the outdoors. The campaign will run into November and is slated to return in early 2024. As well as activation across social media channels, the 'Now Playing' includes adverts on television and out of home placements on buses, trams and billboards. [Source] Visit Sweden launched new campaign to remind tourist it's not Switzerland 43% of Brits admit to confusing Sweden and Switzerland, with more than two-thirds unable to locate Sweden on the map. To end what research showed to be a worldwide phenomenon, the 'Welcome to Sweden (not Switzerland' campaign, which spans Visit Sweden's social channels and a dedicated web page, kicked off with a playful message to Swiss public officials proposing how the two countries could promote themselves to help end the confusion. [Source] SOCIAL MEDIA NEWS Instagram tests polls in comment streams on feed posts and reels Polls are already available in Stories and DMs; the new option will enable users to add them within the comment streams on both feed posts and Reels clips. This new feature is likely to have multiple benefits, including boosting Instagram profile engagement rates and providing a good and simple way for DMOs and businesses to gather follower feedback. [Source] Instagram launches feature that allows the creation of Stickers from your photos The new Sticker option enables you to choose a photo from your phone, 'cut out' a part of it and turn it into a Sticker, which can then be saved in your Instagram Sticker library and used in all Stories. This offers several benefits for DMOs and businesses, including the ability to easily turn organisational branding or similar into Stickers which can then be widely used in storytelling in Stories content. [Source] Social Media Highlights - Facebook Number of posts: 13 Impressions: 4.1k 10.A.a Packet Pg. 343 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) 10.A.a Packet Pg. 344 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) 10.A.a Packet Pg. 345 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) MONTHLY SALES & MARKETING ACTIVITIES OCTOBER 2023 DACH & BENELUX MARKETS STRATEGIC HIGHLIGHTS Forecast November • Participation at the leading B2B event of the Dutch market “USA Canada Experience 2023” from Nov 2-3, 2023 • Participation at B2C event “Nordamerika Tage 2023” of German tour operator CRD in Hamburg from 10-11, 2023 SUMMARY OF ACHIEVEMENTS o Participation at Visit Florida & TUI Roadshow in four German cities from Oct 16 -19 Participation at Visit Florida media breakfast in Hamburg on Oct 16 Participation with brochure distribution at Belgian B2C event Reisebeurs USA Canada 2023 of tour operator Joker Reizen on Oct 22 Final preparation of our participation at B2C event of German tour operator CRD “Nordamerika Tage 2023”, Nov 10-11 Final preparation of our participation at Dutch B2B Event “USA Canada Experience 2023” in Zeist, Nov 02 -03 Confirmation of our B2C/B2B luxury campaign with Visit Florida, Feinreisen and Luxusinsider SALES ACTIVITIES – B2B & B2C o Knecht Reisen AG, Anja Meier, Product Manager North America, Switzerland NAP Sales Interaction Followed up with Anja regarding their business. She stated as follows: The figures this year are unfortunately not very pleasing for Florida in general. This is due to the still too high prices. The family’s book with us alternatively 10.A.a Packet Pg. 346 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) increased USA West or even Canada. As of 08/31/2023, we have produced the following room nights: Naples 135 and Marco Island 75. They hope that now still at short notice what comes in for fall / winte r o CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany NAP Sales Interaction To brand our booth at B2C Event CRD Nordamerika Tage we forwarded our images and logo in high resolution. o DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany NAP Sales Interaction Katja told us that she will attend Huddle 2024 and is planning a site visit to Naples Jan 31 to Feb 2. After confirming back with Claudia Cianfero, Annette will es cort her during her stay, and we will arrange / request accommodation at Capri Inn for her. Also, she would like to do site visits of our new hotels but also LaPlaya, the Ritz Carltons and maybe some of the more moderate style ones they are selling: GulfCo ast Inn Naples, Park Shores, Best Western Naples. We will set-up the site visits for her once accommodation is confirmed. o T.r.u.e America GmbH, Christin Stellwagen, Geschäftsführern, Germany NAP Sales Interaction German, newcomer specialist tour operator T.R.U.E. America which was founded in 2021 by Christin and Tamara contacted us regarding a marketing cooperation. Their main target group are families and couples from Germany, Austria and Switzerland. Since they have founded the company, their products h ave been rising continuously and they are starting now to create specific destination landing and subpages on their website www.true - america.de<http://www.true-america.de> so to inspire their clients and to extend their destination features.Visit Florida has now approved the destination landing page for the Sunshine State and as Paradise Coast is a destination with high potential for their family clientele travelling in summer we recommend to support them to set-up this page. They have been released a cooperation package for Paradise Coast which includes the subpage, attendance at an upcoming B2B Florida webinar and the production of standalone Paradise Coast postcards which will be distributed on their booth at B2C travel show CMT Stuttgart and on the Ferie nmesse in Vienna in January 2024.The new Paradise Coast subpage and the postcards, distributed at two of the leading B2C travel shows in early 2024 will be pushing the awareness of Paradise Coast to their Florida affine clientele and the timing it perfect to support 2024 sales. To ensure that their partner travel agencies are ready for booking season 2024, the timing of the Florida webinar is perfect end of Nov/early Dec 2023.lorida is already a very popular destination for T.R.U.E. Amerika and they are featuring several Florida travel packages on their website. Naples is included with an over average duration of 3 nights in the itineraries as Christin and Tamare are aware of the beauty and diversity of our destination. share for this package is EUR 1100. We have forwarded this opportunity to the CVB and after checking with Claudia Cianfero we declined this opportunity on Oct 31 as the ROI is not secured yet. o FTI Touristik GmbH, Jan Osmers, Key Account Manager, Germany NAP Sales interaction Contacted Jan Osmer, Key Account Manager Marketing to check on possible marketing opportunities for Paradise Coast. He is planning a bigger campaign with Visit Florida but at this stage this project is still pending. Palm Beaches has confirmed a standalone mailing campaign for Jan 2024 and he would love to have Paradise Coast on board to increase the overall reach and desire for a Florida visit to the end consumer. Cost share for their standalone B2C newsletter is EUR 6600 to 60k recipients (opening rate 30%) and the newsletter includes 4 bookable travel packages linking to the travel agencies. Also 200 travel agencies will receive a pre information on the special in advance. 10.A.a Packet Pg. 347 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) o UStravel.nl, Nova Vakanties, Robbert Hendrix, Marketing Manager, Netherlands NAP Sales Interaction Followed up with Robbert after his site visit to Naples mid of October. They had a great time and will include this in our marketing activities for the new blogs, etc. They were impressed by the Segway tour to the great n eighbor hoods of Naples. We will follow up with him in November to discuss the marketing package further. MARKETING ACTIVITIES VUSA Germany Newsletter Provided VUSA Germany with input about Halloween events in Naples for their late October newsletter focusing on Trick or Treat traditions in the USA. Please see outline under MEDIA/PR/COMMUNICATIONS ACTIVITIES MEDIA / PR / COMMUNICATIONS ACTIVITIES o Visit Florida, c/o Lieb Management & Beteiligungs GmbH, Sabrina Holland, Pr, Social Media / PR Manager, Germany NAP Media/PR Received the advertorial of “Reisen in Style” on Florida including 3 pages Naples, Marco Island and the Everglades and forwarded it including translation to Sandra Rios and Maria Power. o Profi Reisen Verlagsgesellschaft m.b.H., Susanna Hagen, Senior Editor /Product Manager, Austria NAP Media PR Susanna contacted us regarding Paradise Coast news update Forwarded latest fact sheet and detailed information on the new hotel developments and Arte Viva. o Visit Florida, c/o Lieb Management & Beteiligungs GmbH, Lena Zeller, Pr / Social Media, Germany NAP PR Media Individual Press Trip request Lisa-Marie Leuteritz Guaranteed publication for KURIER Austria plus three further publications (blog/online magazine) Planned destinations: Bradenton, Fort Myers, Naples Focus: Eco tours, off the beaten track, hidden gems Planned dates: Nov 16-18 German office provided detailed back-up information on the journalist and the planned publications plus the 10.A.a Packet Pg. 348 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) translations on Lisa-Maries latest publication to simplify the vetting process. Status: postponed to 2024 (March) o Paradise Coast was included in the monthly B2B newsletter of Visit USA Germany. The newsletter focusing on Halloween was sent out on Oct 19. We highlighted the Halloween Spooktacular in Naples in the newsletter. Please see under below link: For your approval: B2B Newsletter October (part 2) (mailchi.mp) o Paradise Coast was presented on the DM Instagram page at no cost, during a dedicated weekly Instagram drive (1861 Followers). Please see following screenshots. 10.A.a Packet Pg. 349 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Naples, Marco Island & Everglades has been allocated a Facebook post on our German B2B Paradise Coast Facebook Page (348 Followers). Please see following screenshots. Paradise Coast has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,3k Followers). Please see following screenshots. 10.A.a Packet Pg. 350 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) o o As a result of their media trip to Naples in May 2023 “TOM ON TOUR” (9400 followers) has published the Inn on 5th Avenue and the Ritz Carlton as hotel tip of the week on their Facebook site and on their website 10.A.a Packet Pg. 351 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) www.tomontour.de EVENTS o Visit Florida Media Breakfast Date & Place Hamburg Nr of attendees 19 Profile of event Visit Florida Media Breakfast held in an unique, tropical style location Hanging Our Cafe in Hamburg on Oct 16. The following other Florida destinations participated: St.Pete/Clearwater, SpaceCoast, SeaWorldl, Ft. Myers, Ft. Lauderdale and Punta Gorda Profile of attendees Media (journalist, blogger, influencers, radio station) General feedback Very successful one-to-one meeting concept. Gave a detailed update on the destination. Cost 0 10.A.a Packet Pg. 352 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) o Visit Florida & TUI Roadshow Date & Place Hamburg, Bremen, Bielefeld, Düsseldorf Nr of attendees 170 Profile of event Visit Florida Destination Roadshow with Germany´s leading tour operator TUI through 4 German cities. During 4 days of the roadshow we held 24 presentations á 10 minutes to over 170 travel agents. The following other Florida destinations participated: St.Pete/Clearwater, SpaceCoast, SeaWorld, Ft. Lauderdale and Punta Gorda. Profile of attendees B2B (travel agents) General feedback Great roadshow with almost no shows. Very interested travel agents with deep knowledge on destination Florida and keen to get destination updates. Cost USD 6000 10.A.a Packet Pg. 353 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Group picture with the lucky winner of the Naples prize (2 nights JW Marriott, Sunset cruise, Naples Zoo) o De Joker Reisbeurs USA & Canada Date & Place Mechelen Nr of attendees 1500 Profile of event One of the leading B2C events in Belgium tool place on Oct 22 in Mechelen and was organized from Belgian tour operator Joker Reizen. A total of 31 states were presented on 20 booth and Florida was highlighted with a standalone Florida booth where clients very informed by the Florida expert of Joker Reizen Joren. Paradise Coast participated with brochure distribution through the Florida book and included in the Florida presentation. Additionally, a Paradise Coast destination video was shown on the video loop. Profile of attendees B2C General feedback Very good organization of the event with great visitation numbers and a prize 10.A.a Packet Pg. 354 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) performance ratio. Cost USD 800 PROJECTS Fam Tour Follow-up We finalized the Paradise Coast / Greater Fort Lauderdale photo book as follow up gift for our luxury fam tour participants. 10.A.a Packet Pg. 355 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) OTHER SALES ACTIVITIES Visit Florida, c/o Lieb Management & Beteiligungs GmbH, Marion Wolf, Director Travel Trade, Germany NAP B2B/B2C Campaign Status: Confirmed Oct 24 Marion of Visit Florida Germany shared a great opportunity with tour operator Feinreisen (luxury brand of America Unlimited) and Germany´s leading luxury B2B magazine and portal Luxusinsider. The B2C/B2B campaign targets luxury travelers (couples, families, singles, nature lovers) with affinity for Florida and over - average income and only 3 Florida destination partners are planned for this opportunity (first co me, first serve!). Feinreisen is the luxury brand of America Unlimited and we have been starting to work with them focusing on luxury in FY 22-23 and we would like to continue with this cooperation to further increase the awareness for Paradise Coast. To spread the word for luxury travel to Florida to the luxury travel professionals in DACH (B2B readership = 16k) they collaborate with the leading luxury magazine and portal “Luxusinsider” which covers all German-speaking markets. The campaign includes the creation of new luxury products/packages (70 k impressions) for the three selected regions, priority product placement on the website and new Florida website banner (100 k impressions) including logo placement. A great B2B reach will be given through the planned campaign activities (standalone newsletter (50 k impressions), inclusion at Inspire me (105 k impressions) and top ads (50 k impressions) the cooperation with Luxusinsider. The chosen timing of the campaign (Oct 23 – June 24 (with extension to Spe 24) is perfect to push luxury sales for 2024 and to increase the awareness for Paradise Coast a luxury travel destination. Costs share for Paradise Coast is USD 4000. After confirming the opportunity on Oct 24, we have been informed that Palm Beaches and The Keys will be the 10.A.a Packet Pg. 356 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) other Florida partners. CONSUMER o Brochure Fulfillment: 6 in total ADDENDUM o n/a ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) 10.A.a Packet Pg. 357 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) Staff Report - Marissa Baker – Sports Complex Manager PCSC General • Annual Business Plan to be presented by SFC at the TDC and next available BCC Mtg. • Future playground amenity for PCSC. Exploring Concepts with Great Wolf Lodge. • A busy October with Popwarner football, Adult softball, NFL Flag football, Fall Fest Community event, and various local programming. • Food and Beverage brought in nearly $20,000 in revenue from 10-15 to 10-20 • The operator is working on new contracts with United Soccer League & Naples Sand Volleyball PCSC Financials – September 10.A.a Packet Pg. 358 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) PCSC Marketing Strategy ● Fiscal year 2022-23 will be the first full year that SFC will be operating without legacy events set up by the previous operator. SFC has robustly booked Local Programming Use, with a waiting list for field space. In addition, there is a strong sports events calendar of events with a variety of sports and event organizers. SFC has booked long term events, with weekends from September – May all booked except for a few weekends. ● Local awareness of the facility is growing as we continue to host community events like Snowfest that is coming in December! PCSC Maintenance The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground – Agreement with GWL that states the organization will match Collier County in up to $200,000 to build an amenity. • Shade – More shade is coming in phase 3 – field 9 with a pavilion structure covering the field. We have some projects that are in process • Facility Restrooms – Flooring - Restroom floors, paint is coming up; redo floors in restrooms to sealed concrete • Bird Management - Receiving a quote from bird predator service to help with crows/seagulls - Creating maintenance issues for the staff • Gate - Install cattle gate on N side of complex to help with traffic control during events, and closing the facility in the evenings. 10.A.a Packet Pg. 359 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) 10.A.a Packet Pg. 360 Attachment: Staff report Nov 2023 1 (27219 : Tourism Staff Reports) 11/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Doc ID: 27135 Item Summary: Next Meeting Date - December 18, 2023 January 2024 TDC meeting will be on Tuesday, January 16th Meeting Date: 11/20/2023 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 11/01/2023 11:06 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 11/01/2023 11:06 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 11/01/2023 11:07 AM Tourism Paul Beirnes Director Completed 11/01/2023 11:35 AM Office of Management and Budget Christopher Johnson OMB Completed 11/01/2023 11:36 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 11/06/2023 9:22 AM Tourist Development Council Paul Beirnes Meeting Pending 11/20/2023 9:00 AM 12.A Packet Pg. 361