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TDC Agenda 10/19/202339.A.2 COLLIER COUNTY Tourist Development Council AGENDA October 16, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Michael McComas Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. Packet Pg. 487 39.A.2 October 2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. September 18, 2023 TDC Meeting Minutes 5. Presentations A. Executive Director Update 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities B. Tourism Division 7. New Business A. Coastal Zone Management 8. Old Business Ten Minute Break 9. Marketing Partner Reports A. Marketing Partner Reports 10. Tourism Staff Reports A. Tourism Staff Reports Collier County Tourist Development Council Page 2 Packet Pg. 488 39.A.2 October 2023 11. Council Member Discussion 12. Next Scheduled Meeting A. Next Meeting Date - November 20, 2023 13. Adjournment Collier County Tourist Development Council Page 3 Packet Pg. 489 39.A.2 10/16/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Doc ID: 26862 Item Summary: September 18, 2023 TDC Meeting Minutes Meeting Date: 10/16/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 10/06/2023 10:44 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 10/06/2023 10:44 AM Approved By: Review: Tourism Tourism County Manager's Office Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 10/06/2023 11:46 AM 10/06/2023 11:46 AM Completed 10/06/2023 1:23 PM Completed 10/09/2023 11:47 AM Completed 10/11/2023 3:00 PM Completed 10/13/2023 8:40 AM Completed 10/13/2023 3:16 PM 10/16/2023 9:00 AM Packet Pg. 490 September 18, 2023 39.A.2 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, September 18, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 a.m. in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker (excused) Councilman Michael McComas Amanda Cox Councilor Jared Councilor Grifoni (via Zoom) Nancy Kerns Ed "Ski" Olesky Councilwoman Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Amanda Townsend, County Museums Director Claudia Cianfero, Global Sales Mgr., County Tourism Dept. Packet Pg. 491 39.A.2 September 18, 2023 Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of six was established by members present in the board room; a seventh board member joined via Zoom. Vice Chair Hill made a motion to allow Councilor Grifoni to participate via Zoom due to extraordinary circumstances. Second by Ms. Co.. The motion passed unanimously, 6-0. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda (No Changes) Mr. Beirnes said the staff report, 10.a, would be provided by Claudia Cianfero, who handles the travel trade. She'll give an update on the international travel trade. B. Approval of prior TDC Meeting Minutes Regular Meeting August 21, 2023 Vice Chairman Hill made a motion to approve the August 21, 2023, meeting minutes. Second by Ms. Kerns. The motion passed unanimously, 7-0. 5. Presentations A. Executive Director Update [Paul Beirnes] Mr. Beirnes said Mr. McComas from Everglades City has been assigned to represent the seat that was occupied by Kathleen Brock, who represented Everglades City. He asked Mr. McComas to introduce himself and detail his background. Councilman McComas said he's a roughly 45-year resident of Collier County and a 13-year resident of Everglades City. He's been a charter boat captain, he's been in the restaurant business and currently is an Everglades City City Council member. Mr. Beirnes thanked him for agreeing to serve on the TDC. Mr. Beirnes reported that. • We're deep into September, our slowest time of the year — not only for ourselves, but everyone in the travel industry. • Our strategy for the entire year has been to be laser -focused on the shoulder season. Season will do well, but that doesn't mean we won't execute campaigns. Our focus is to do what we can for those shoulder seasons, spring, summer and fall. • In late August and through September, we've been heavily targeting Florida residents. Our strategy was targeting pre -family and those without the presence of children within their household to hear about the appeal of Sizzle Dining, which is ongoing now. • Sizzle founder Guy Clark is hearing that the restaurants are packed, with very few exceptions. He's thrilled by the uptick. That indicates we've been encouraged Florida residents to attend. 2 Packet Pg. 492 September 18, 2023 39.A.2 • Last year was a record -breaking year, record -setting on a weekly basis. He sent everyone the STR reports, which show weekly occupancy is either equal to or slightly ahead week -after - week compared with last year. • ADR and RevPAR is outpacing last year's. That's great news, considering what we've been challenged with this year. • Our projections for the fiscal year, which ends in two weeks, show we're coming in much stronger than we initially believed we would. As we go through the year, we continue to raise the bar as success happens, but immediately after Hurricane Ian, we did some quick math to determine what the impact could be, considering sidelining of properties, and it presented a significant delta. We have really narrowed that. • We have fared well overall, as far as the current status of items impacting tourism, European visitors, predominantly UK, Germany and other European countries. • In France, the core season of their visitation is summer. We're witnessing an uptick in numbers of people coming for the summer, but we're still trailing significantly behind pre -pandemic levels. • We were waiting to start seeing what was happening in July and August and some preliminary August numbers showed it was positive but falling behind 2019. • Fortunately, our concentration on Canada continues to pay very strong dividends. Two airlines out of Canada will be providing service as early as November. Lynx Airlines will be flying into RSW and a very well -respected airline, Porter Airlines, will be offering upscale economy service. Porter Airlines is a smaller airline, about 110 passengers, with complimentary beer and wine, wider seats, no middle seat and free Wi-Fi, so it fits within our brand. We're already discussing how we can help them with marketing. Their CEO has a Naples home, so it's no surprise we have service. • A week ago, he attended the Florida's Governor's Conference on Tourism in Orlando, which is attended by all Florida CVBs. In April or May, he'd focused on the wobble and everyone was trying to identify what was causing it. We saw some indicators. At the time, we said it was no one particular factor but a collection of several. It ranged from red tide, the seaweed blob and the overseas appeal of European travel. • The Florida's Governor's Conference did a deep dive statistically. Every CVB and every destination in the state felt that wobble and went into a deep dive, only to determine it wasn't one factor. • The decline in the second quarter of 2023, April -May, was the first time that a decline was recorded in Florida without a major national incident, such as 9-11, the financial crisis or pandemic. • Another factor was the appeal of car excursions during the pandemic. That fell completely out of vogue. People are tired of threatening to turn around the car and go back home. • While nobody stated that "Florida fatigue," an industry term for "been there, done that," is being blamed, there are other options out there. • International travel abroad is back to 2019 levels, travel by U.S. residents to Europe is up 113% compared with 2019, and U.S. residents traveling to the Caribbean is up 110% compared with 2019. • In March, he mentioned that U.S. resident applications for passports were up 70%, so we were following that trajectory. • We're not blaming Hurricane Ian too much but the Governor's Conference stated that Hurricane Ian alone resulted in $164 dollars in negative media and 1.5 trillion impressions around coverage of Hurricane Idalia. That resulted in $38 million dollars in negative media and 384 billion impressions. Fortunately, we've navigated both hurricanes well based on our research and perceptions of readiness. • From January through April, a small number of people felt we still had some lingering impact. In February, they were already believing that we'd be fully back and operating by June or July, so we've been fortunate. 3 Packet Pg. 493 September 18, 2023 39.A.2 • Overall, it did not help our trajectory. Compared to last year's historic numbers, we're doing well and making our way back from the early fiscal year deficit. • As we enter fiscal year 2024 in two weeks, we're well -positioned and we know our marching orders on our marketing plan. Mr. Beirnes outlined the upcoming budget and marketing plan: • What we typically do every year is provide a granular marketing plan, a roughly 200-page document, which you will receive later this week or early next week. It will provide deep insight. • This year's budget is still awaiting approval by the Board of County Commissioners. Nothing is official until that happens prior to October 1. We fit well within the county's assigned budget guidance, a 3.6% increase compared with last year. • As of October through July, the economic impact generated to the destination is $3.4 billion. Our projected year-end TDT will be coming in at about $42.9 million compared with our adopted budget, which is when our expenditures were set at $32.8 million. We exceeded that by a 30.6% improved performance. • We and the county embrace a highly conservative spending framework. This coming budget year reflects an operating budget of about $7.9 million. An additional $12.2 million is unallocated, meaning there shouldn't be a need to access those funds. They're available, but are designated and can be moved to reserves, if not needed. • The best indicator is economic impact. We focus on marketing to ensure we bring the right people in at the right time. It's not just putting heads in beds, but the right people spending the amount of funds that impact our destination. • From 2019, a good year, we continued to raise the bar as far as the quality of those coming to market. ADR contributes significantly, but to be able to put heads in beds, you have to be able to bring an elevated visitor. • The trajectory worked its way up to a $3.4 billion economic impact in fiscal year 2022. The numbers for 2023 are as of July, so we'll be behind last year because of the loss of momentum through the hurricane. • Occupancy has remained solid. For average daily rate, there was tremendous growth and that's a challenge. It's an opportunity for us. • Length of stay, which has been a focus of ours, is that equilibrium balance. It's not just bringing more and more people in but having those who do come in stay a little longer. From 2019, it was 4.5 days to 6.3 nights. • State of the economy. Inflation is impacting travel decisions, but there are many anomalies for the next six months. • Those who have money still have money, but when we're looking at the impact of inflation, it's having less of an impact on those with elevated income. We're watching this very closely. • Every month, indicators start shifting around. Some say consumers are numb to the spike of inflation and just moving forward. Florida residents are very much last-minute bookers. What is new is that overall travelers, domestic and international, are planning trips a little longer. That is a great indicator. That means there is forward -looking optimism and not just a week or two weeks away. That is very hard for our destination to be able to respond. • Florida visitation most likely will be affected by travel boycotts, which isn't uncommon. Even when red tide happens, the impacts are there and we can navigate them. • Despite the impacts of Hurricane Ian, the destination was able to maintain relatively similar occupancy, ADR and RevPAR levels with 2022. Coming out of Hurricane Ian, we saw some wobble but we were able to get our trajectory back in line. • ADR saw a drop due to two main properties getting sidelined, the Ritz -Carlton and La Playa. Both are operating now and are scaling up room capabilities. The Ritz -Carlton is making sure their elevated service meets the average daily rate. La Playa is onboarding many of the hotel rooms and they're operating on a limited basis. M Packet Pg. 494 September 18, 2023 39.A.2 Chairman McDaniel noted that because of him, we're a month or two behind with the data coming to the TDC. It's important during this historically slow period that we see how our industry is performing. Mr. Beirnes agreed and continued his presentation: • There are many versions of that performance, such as visitation through St. Germain and traffic to our website through Miles Media. That signals an intent to visit. • Household savings among affluent travelers has risen, but everybody is focusing on the bottom line. They have trade-offs. Even if you have wealth, you also have the vulnerability of wealth. • Focus on responsible tourism is something that continues to pop up. People are not just looking to go to a destination, consume it and leave. There's a desire to be wise, visit local restaurants and be a part of the local community. • Fewer people are looking for that common vacation. They want authentic experiences. We have that with our restaurants, which are not back-to-back chains. We have unique, upscale restaurants. • We have Everglades City and the Everglades, incredible eco-tourism and spectacular beaches, so it's definitely a unique experience. • Luxury travel is here to stay. That bodes well for us. Over the last few years, people have sought to treat themselves. There's a great value in travel and what it brings to your soul and psyche. • Travelers are starting to use Al, which has been commonplace for only nine months for most. They're utilizing it to search for potential itineraries. Every destination is trying to figure out how Al integrates. We want to be on the leading edge, and we're focusing on that closely. • Influencer marketing still plays a key role in traveling. People want to hear stories, they want to know the Instagram backgrounds, they want to find unique experiences when in -destination, and we are working with influencers and vetting them strategically on a daily basis. • Looking at U.S. travel, out-of-state travelers are at about 63.4%. They make up the majority of our visitors; in -state is about 37.1%. • Typical visitors to the region plan their trip about 57 days in advance. That's changed from over a year ago, when some Florida residents were booking travels on a Wednesday or Thursday. That's very difficult to navigate. • Average length of stay is up to 16 nights. • Miami, Fort Lauderdale, Tampa, St. Petersburg and Chicago residents have the highest spending. • There was elevated spending in the market during 2023. Food and dining remains the top spending category. It exceeded 2022. • One in four visitors to the region brought children during the third quarter. • Top visitation by numbers were Miami, Fort Lauderdale, Tampa, St. Petersburg because they have the capability to navigate down here. Chicago and New York follow and are significantly higher than Minneapolis, St. Paul, and Boston. • We're watching overnight stays by Miami and Fort Lauderdale. How do we increase those who are coming from Miami, Fort Lauderdale, Tampa and St. Petersburg? How do we convert them from a day visitor to overnight? • For dining numbers, Chicago is exceptional. There are foodies coming from Chicago. • Our mission is to promote our destination and brand strategy. • Tourist development collections are targeted to exceed fiscal 2023 tax collections by 5%. There's still a lot of pent-up demand. • Trying to get the international visitor back will be a focus, as well as occupancy and maintaining winter levels from what they were this year. Winter levels post -hurricane were solid and we saw some strength from January through March. Packet Pg. 495 September 18, 2023 39.A.2 • Our focus is going to be increasing spring, summer and fall levels beyond what we achieved in 2023. • We plan to maintain economic impact levels. It's hard to figure out what ADR will be able to deliver. It may normalize further or continue to increase. • How many heads and beds do we want? Can we manage it with the labor levels we have? What ADR do we need to achieve to make sure the RevPAR is in check? We need to maintain that peak season. • Driving incremental demand to shoulder season is extremely important. • We need to engage the consumer through their entire customer journey, before, during and after. This is not a transaction. This is something we want to build upon. We need to be out there appealing to the desire or awareness of their destination. We need to be educating the consumer about what's new, what's exciting and what they don't know. Then we need to push them a little further down the pipeline into converting and making sure that they close the sale. That happens through the hotels. We need to engage across all those levels. • We do not want to just rely on beautiful beaches, 30 miles of white sand beaches. We need them to come down with a full itinerary and desire of what they're doing, restaurants, golf, eco-adventures in the Everglades and beyond. • We'll continue to evolve creative messaging to reflect the destination as a unique value proposition. We're not the cheapest destination, but one that delivers on its promise. We're going to utilize research extensively. • We're going to continue to dig deeper to find ways to become more research intelligent and to develop robust, relevant content. Mid -level, we need to be very educational, informative and inspiring on content. We're doing better, but still have opportunities to grow. People are losing their desire to read and consume various platforms, from video content to influencers and social media. • We'll be maintaining our brand consistency, creating, delivering and sustaining tourism value for visitors, partners and residents. • What we've heard is we need to continue to improve our ability to arm our partners, the hotels, restaurants, attractions, with all the intelligence and research we have. • That was our commitment. In July, we rolled out a platform that has all our educational videos on best practices, social media and many others. They're all posted so people can access them. The platform has many years of all our monthly reports and research, so when hotels are creating their marketing plans for management or ownership companies, they can easily access the numbers and background. We wanted to arm them, but they can still call us directly. • We're showcasing the diversity and inclusiveness of the destination on all levels. Mobility inclusion is important because so many people have some sort of mobility challenge. Boomers were not great to their bodies and we're paying our dues now. We don't want to be blatant but will include it in imagery. You'll see people utilizing wheelchairs. If you focus on a paddleboard photo, the person has a prosthetic limb. That is the uniqueness of our destination, whether it's boardwalks or Mobi-Mats, the capability of the destination is there. We want people to be able to see themselves within our destination and to be able to fully embrace it. • Our target audience is leisure, but we're going to elevate our communication to the Hispanic audience, definitely in South Florida, Miami and Fort Lauderdale. We're also looking at whether we can or should increase that within some other target markets. That's not just taking an ad and switching the language, but being cognizant of the audience, their needs and makeup because it is a huge portion of our visitation. • Canada has become our No. 1 international market, but we still have a lot of opportunity. That doesn't mean we're taking our eye off the U.K. and Germany. Claudia will provide more details later. • Sports. We've got an incredible facility, Paradise Coast Sports Complex. We just need to find that balance and ensure we're not driving major youth sports on the same weekend we have a 0 Packet Pg. 496 September 18, 2023 39.A.2 Chubb Classic. We've been able to achieve that this year because the sports complex now falls under tourism. • Groups and meetings. Coming out of the pandemic, there was a lot of head scratching about what we would expect to see from meetings. We're not a destination with a 7 million -square - foot under -air convention center where we need to rely on 70,000 people coming. That gives us a more opportunity to pursue those individuals. • There's a sense of resiliency that's coming out in the meetings. They might have taken the sideline for a while and they now need to get back into a regular cadence. We are planning meetings. • Weddings are a sweet spot for us. • We need to maintain our presence within feeder markets year-round, increase our emphasis on the spring and summer, utilize our segmentation to target the audience with relevant, customized messaging, and then utilize high -impact, paid and earned media campaigns. There are no individual silos. It's important when they all cross over the four campaigns. • The fall campaign pushes Sizzle Dining, but it also goes into October and November. • For the winter campaign, we're not going to just rely on snow to drive people down here. we'll have some presence. • The spring summer -campaign will push toward the shoulder season. • We need to be out there when people are considering a destination or travel, whether it's through ourselves or influencers sharing the breadth and depth of everything we have to offer. We push that down to the booking motivation within our hotels. • Those conversations will happen as early as March. Depending on the market we're trying to influence, we'll be deeper almost to the summer for the last-minute bookings. We have the opportunity to turn Florida residents around quickly on weekend getaways because they've already experienced the summer heat. We can rely on Florida residents where there are needs, gaps or slight momentary dips. • Over the last couple years, our focus on Canadians has been to push them into the summer. That's been a significant push. Canadians will come in the winter, but they will find it through our "Only" campaign. They want sun, sand and to sit around the water. We've blatantly marketed it that way and Canadians have responded in the winter, they're all here in the summer and are familiar with the destination. Now that we have increased lift, that's going to help us. • UK and Germany. We've got strong opportunities to get that market back to where it was. They visit predominantly in the summer. We will be out there in January, February, March and prior to that. Ms. Cox said she appreciates the focus on off-peak time frames. All our industry stakeholders feel the same. Each year, there's been more done to move the needle in all segments of the business and the results are really showing. Well done. Vice Chair Hill said he knows Mr. Beirnes is aware, but his concern is market share. Regaining that will take funding and spending. It's critical that we maintain that. Mr. Beirnes responded that. • When we look at the markets we were going after, particularly international, one of the things we consciously did for the last five years is we had trade representatives in Latin America. • The market share of that audience has become excessively competitive. We can't compete against the Orlandos, Miamis and Tampas and what they're spending on the Latin America market. Plus, the direct service flies into those markets. • We recognized we needed to pull back and reallocate funds. As of October 1, we will not have representation in Latin America. We are redeploying that into Canada, U.K. and Germany as our focus because we couldn't just spread it thinner and expect something to happen. 7 Packet Pg. 497 September 18, 2023 39.A.2 • We have pulled back a lot of our expenditures to focus on some of those more meaty, more performing elements. • There are associations that are literally playing one market over another. Chairman McDaniel told the TDC. • He found it interesting, almost counterintuitive, that we were spending time and energy on extending stays for a group that wasn't spending a lot of money, the Miami, Fort Lauderdale, East Coast crowd that was coming here. • Chicago was the clear leader across the board in virtually all spending categories but it's going to shift with demographics and economic circumstances to really hammer on the top tier of the people who have the disposable income and want to come here. • We may want to focus on the other coast during the off-peak season and push to extend their stay. Room nights are a little less expensive. • We should focus on the people who are spending more money historically. Mr. Beirnes responded that. • Some of the spreadsheets he focused on were numbers and the history. • The amount of monies focused on the Northeast and Midwest will continue to be spent and will increase. • We've increased our marketing budget and are focusing on the capability of what we can do. • They're already coming over here. How do we convert that 1 %2-hour trip multiple times into a one- or two -night stay? • They're already here, but they're not staying over. Chairman McDaniel said they're just day trippers. He recently was in the Northeast and they were already hunkering down. There were a couple of nights where it was in the late 30s and early 40s in the middle of the night. They know it's coming. We don't have to remind them when there's 3 feet of snow on the ground and it's sub -zero that they need to come to Paradise. Let's remind them now while they're thinking about that. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities (None) B. Tourism Division (None) 7. New Business [Andy Miller, Coastal Management] A. Coastal Zone Management 1. Recommendation to approve after -the -fact Change Order No. 1 to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach A," with Phillips and Jordan Inc. to increase the contract amount from $6,723,041.50 to $6,771,654.62 to adjust the quantity of sand; to ratify administrative Change Order No. 1 to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach B," with Earth Tech Enterprises Inc. for sand redistribution; approve payment of Pay Applications No. 1 for both contractors; and make a finding that this expenditure promotes tourism (FEMA Fund 1813, Hurricane Ian Project No. 50280). Packet Pg. 498 September 18, 2023 39.A.2 Mr. Beirnes read the recommendation. Mr. Miller explained that we put this project out to bid based on a design that was done right after we surveyed in November -December after the hurricane. We all know that even over a weekend we can have a significant amount of shifting of sand on the beach, so in three to five months, we had a different need for a different amount of quantities based on the section of the beach we were dealing with. This item adjusts quantities and gets the contractors paid. Vice Chair Hill made a motion to recommend approving the after -the -fact Change Order No. 1 to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach A," with Phillips and Jordan Inc. to increase the contract amount from $6,723,041.50 to $6, 771, 654. 62 to adjust the quantity of sand, to ratify administrative Change Order No. I to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach B," with Earth Tech Enterprises Inc. for sand redistribution; approve payment of Pay Applications No. I for both contractors and made a finding that this expenditure promotes tourism (FEMA Fund 1813, Hurricane Ian Project No. 50280). Second by Ms. Co.. The motion passed unanimously, 7-0. 8. Old Business (None) 9. 10-minute Break (None) 10. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a county website link. The Research Data Services report is presented monthly, and other reports are presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain, president [Mr. St. Germain detailed a PowerPoint presentation, the August 2023 Monthly Dashboard.] (No questions.) Chairman McDaniel said when you were talking about room rates and revenues, you had comparisons from 2019, `20, `21, `22 and where we're at for 2023. He'd like to have the 2019 data for the other information you're providing. We had a significant anomaly in 2020, then another anomaly and we're normalizing again but it helped when he could see average room rates and other 2019 data before the pandemic. If that's available, that would be nice to compare with what already transpired. Mr. St. Germain said he will provide that moving forward. Mr. Beirnes said he included that with the STR report because it is shocking. Last year was a record - breaking year and 2021 was still pretty good. But when you include numbers on RevPAR and average daily rate, to see $50 and $70 differences on average daily rate is shocking. B. Paradise Advertising — Cyndy Murrieta, VP Integrated Media (No presentation today.) C. Lou Hammond Group — Mackenzie Comerer, VP PR 0 Packet Pg. 499 September 18, 2023 39.A.2 [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in August 2023. " [There were no questions.] Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes, Tourism Director Mr. Beirnes detailed a PowerPoint presentation for August: • These are the numbers as reported at the end of August. It was technically reported in July for consumed rooms in June. Our updated annual forecast has us coming in at about $42.9 million at the end of this fiscal year. Last year's collections were $47.4 million, so that's a $4.5 million deficit. When we came through the hurricanes, we tried to figure out if certain hotels were sidelined for X amount of months and figured the delta would be about $8 million. We enter each year based on our adopted budget, which is highly conservative. When you consider that we're coming in at $42.9, our adopted budget was based on a $32.8 million, so we've got some strong performance considering the quirkiness of Hurricane Ian. Chairman McDaniel said he'd prefer that we move October, the beginning of our fiscal year, to the top. You're reporting on a fiscal year that begins on October 1 and it almost looks like it's the last month. Technically, there's a delay in when it's consumed and when it's reported, so it's very confusing. Fix that, please. He doesn't want it to be confusing. He wants the revenues that are being collected in the month that they're being collected reported in the month that they're being collected, and our fiscal year begins on October 1st and ends on September 30t1'. Mr. Beirnes said he'd reach out to the tax collector and finance to make that adjustment. Mr. Beirnes continued his presentation: • People are staying more at vacation homes and less at hotels and motels, so the wins are coming from apartments, condos and vacation homes. There's an uptick. • Part of that is because this year is the first time we've collected Vrbo, so we're starting to see impacts, an improvement of $283,000 compared with the previous year. Chairman McDaniel said he can meet with the tax collector to speak to him about that because not all of us are in the accounting business. It's easy to get lost and should be simplified. E. Miles Partnership — Enriqueta Balandra [Ms. Balandra detailed a PowerPoint presentation, `Paradise.com —August 2023'1 [There were no questions.] F. Paradise Coast Sports Complex/Sports Facilities Companies Adrian Moses [Mr. Moses detailed a PowerPoint presentation.] Chairman McDaniel said that with Great Wolf Lodge coming online, that's a whole other adventure There's been cooperation and communication about Great Wolf providing lightning protection when a thunderstorm comes, so their facilities can be utilized to move patrons over and house them so we're not having a mass exodus. They're also going to be a driver of additional people. Mr. Moses said we've had discussions with Great Wolf and other operators to do residential camps, where people can come and play during the day and head back to Great Wolf, so there's a good opportunity there. [Mr. Moses continued his presentation] Chairman McDaniel asked why the fields aren't open. 10 Packet Pg. 500 39.A.2 September 18, 2023 Mr. Moses said Manhattan Construction is working on its punch list for the county. There are things outside the fence and inside the fence, and they're prioritizing inside the fence so we can get on the fields as soon as possible. Ms. Cox asked when they'd be selling the fields. Mr. Moses said we've already sold them but we missed out on an opportunity because we'd already sold them. We were going on all the best projections at the time, so we expected to have these fields last Thanksgiving. There have been instances where we missed out on opportunities starting in January, where we had to split the middle school soccer between Collier County and Paradise Coast because we didn't have fields to take care of local programming and schools on Wednesday night, so it's affected us all year. It's one of the reasons our costs have been high. We had to rent other fields to incorporate larger events, so the effect is we don't have the foot traffic at the complex, which means our food and beverage numbers aren't as high as they should be for an event that size. Ms. Cox asked if we've lost any business because of that. Mr. Moses said we're creative. We lost one event, the adult state championship, which needed eight fields in one location. But we replaced that event that weekend. It would have been nice to have done that, but ultimately, the effect has benefited our bottom line and revenue. Vice Chair Hill asked when the target date is. Mr. Moses said the agreement was they had 90 days to complete it. He's not sure when that ends, but we expect to have the fields available for use for November events. Chairman McDaniel said he'll find out. He knows it's been approved and came through the Board of County Commissioners, so he'll check with staff to see if they're fulfilling the contract. Mr. Moses said he saw them working there today. His concern is inside the fence, and they are prioritizing that. [Mr. Moses detailed a PowerPoint presentation on social media campaigns.] Chairman McDaniel said it came to his attention that some inappropriate music played over the loudspeakers. Mr. Moses said the playlist occasionally hits a track but we rectified that immediately. Chairman McDaniel said he heard it was rectified immediately, but also heard that it happens all the time. Mistakes happen. Thanks for addressing it right away. Ms. Cox complimented Mr. Moses on the great numbers. G. County Museums —Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation on August visitation.] Ms. Townsend noted that because the Naples Depot Museum is still closed, a virtual tour will be provided. [There were no questions.] 11. Tourism Staff Reports Ms. Cianfero detailed a PowerPoint presentation on international travel. • The international market represented 20 percent of our visitation before the pandemic and now it represents 9%. But we moved up to 11% mainly because Latin America, Canada and Europe book vacations in the summer. • We've been slow to recover because Germany typically books in October and November to March. These markets typically visit in the summer and the pandemic hit on March 2020, so 11 Packet Pg. 501 39.A.2 September 18, 2023 they couldn't come during summer 2020 and the borders remained closed until November 2021. • So we missed 2020 and 2021 and because the borders remained closed and the booking window for U.K. and Germany is October to March, we missed out on summer 2022 because we weren't in the brochures the tour operators produced prior to the booking window. • Then there was Hurricane Ian, which came after the following summer, so those circumstances affected four years of visitation. • What strategies did we implement? We doubled down on Canada and partnered with the Weather Channel and did a large campaign in the Toronto area. • She did Facebook posts in Canada, webinars and had a fam booked for October 2022, which we had to cancel due to the hurricane. But it's coming back this November. • There's a lot of competition so we canceled the Latin America contract. We can't compete with Miami and Orlando and can't service visitation from this market. The providers are mainly in Miami and Orlando, where the bulk of their business is. • We have more activations planned in Toronto, pending budget approval for fiscal year 2024. Porter and Lynx flights will be going from Toronto to RSW. It's a great drive market, so we're optimistic the Canadian market will continue to produce. • We are directing UK and German representatives to focus on highly engaging campaigns and rebrand in U.K. and Germany. They've been tasked to re-engage the brand with consumers because they're the ones who book through travel agents. • She did an international partner webinar last Thursday to show the partners how to work with our UK and German representatives. We explained what they do, how the consumer books, the consumer journey and that they need explain that you have to be on the receptive operators here in Miami and Orlando in order for the tour operators in those markets to find you. • That was a great success, we had great compliments and we're going to put that on the partner portal and send it to everyone who participated. • We are doubling down on Canada, helping our partners book, or be bookable through the receptives in U.K. and Germany, and tasking them to focus on highly-engageable campaigns that are producing room nights, and targeting those three markets. Ms. Cox said with the change in our representation in Latin America, does that change anything for your travel schedule or focus. Is that still a market you'll be touching? Ms. Cianfero said it will be on a reactive basis. She won't be traveling there. Argentina and Chile are still coming here and South and Central America were up this year, in addition to Canada and Europe, but there is summer vacation during that time, so that's probably why that was up this past July. Chairman McDaniel noted that we need to watch what's coming from an industry standpoint. A large glass manufacturer is relocating here from Latin America and is setting up a large plant in Ave Maria. We can do targeted marketing internationally for the friends, family and others within that business who will have friends and family coming here. 12. Council Member Discussion Councilman McComas noted that Paul sent out a press release on the National Park Service's announcement that they're going to start construction on the huge Stoneman Douglas Visitor Center, which has been in process for over 40 years. He has the renderings and site plan if anyone wants to look at it. The Florida Stone Crab Association has amended and expanded the blessing of the stone crab fleet this year and invited stone crabbers from Naples, Isles of Capri and Marco Island to Everglades City on the last Saturday of the month. It will be at Camellia Street Grill instead of downriver. Hopefully, it will be the entire Southwest Florida stone crab fleet. Ms. Cox asked to dig into B2B (business to business) marketing at the next meeting for off-season meetings and events. We've had a couple of years of active weather in September, which doesn't help RFPs and some of the 12 Packet Pg. 502 39.A.2 September 18, 2023 travel boycotts have been an influence. What are we doing to protect our market share in that time of year from a meetings and events perspective? If we could delve a little deeper into that, it would be awesome. 13. Next Scheduled Meeting Date/Location — 9 a.m. Monday, October 16, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 11:07 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Bill McDaniel Jr., Chairman These minutes were approved by the Council on , (choose one) as presented, or as amended 13 Packet Pg. 503 39.A.2 10/16/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A Doc ID: 26865 Item Summary: Marketing Partner Reports Meeting Date: 10/16/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 10/06/2023 12:09 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 10/06/2023 12:09 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed County Manager's Office Geoffrey Willig CMO Analyst Corporate Compliance and Continuous Improvement Megan Gaillard Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 10/06/2023 12:09 PM 10/06/2023 12:29 PM Completed 10/06/2023 1:19 PM Additional Reviewer Completed 10/09/2023 8:50 AM Completed 10/09/2023 11:47 AM Completed 10/11/2023 3:00 PM Completed 10/12/2023 5:09 PM Completed 10/13/2023 3:16 PM 10/16/2023 9:00 AM Packet Pg. 504 ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wtjoe;4y col U a--+ un a H DC O a W cc ;sunol : 960LZ) LSZZ-epuaBV pn=l - liouno3;uawdolanaa;sunol 94-06-£ZOZ .;uauayoe;;y ,o :ko r tzzaAeBV p=l-punoom_dm_O(3 m,nolgpOw22:m_Ljoe!¥, k £ \ IL m ..5 ® / m 2 > c - \ \ k § 0 / u o � « < 0 m� % _0 I » 0 0 ƒ/ 2 7 5 m E E R 2 R ƒ 2 ® 7= ' \ n 'u E % » ) §§® 0 / 3/ J 2 / o / § ƒ / � / r < E E % E M G S \ M u o \ \ 2'> f y- / E u u § 0 o R < R E > \ q B ) 0 @ 34-1 > / 2 2 2{ R 0* ¢ } leo - 2 5 # R D y - o CL-0 o v \g. w 2 " a § .g \G m %e � $)/0 E > - § 0 u )^ 3 � »-C� �/ 0 � 0/ 0 I° f m / / 2 / w / / / k / / / k 1 0 k 2 E k \ on" m / ' ƒ ƒ " " ° E R k / \ 2 / ƒ > on _\ o R. m R 2 o= B /± . » ƒ E a 0- t t 10 3\> 5 4-1 Lnf \ E¥ y o .- o k \ § / / \ = / m -0 / a k E _ / � / \ 2 2 7 2 @ 3 /•% / ® § > E a E§ M �• g o, F, k / E 2® ) o E— 0 w= c \ E '> B / u ( k - 0 f e\ % < / a ._ ® 6 ai � 0 m 2 e " 2 ±)@ ai k E\ � k 2 3% t G\ 0 » ƒ & 0- / \ E / / -E % 3 q d / < / 3 ;sunol : 960LZ) LSZZ-apua6y pn=l - liounoo;uawdolanaa;sunol 94-06-EZOZ .;uawyae;;y 0 Ln d Y V IL r-I ;sunol : 960LZ) LSZZ-ePUOBV pn=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ .;uawyae;;y a 0 /2 V z L 0 0 cc: cr- 0 E LA O 114 E LA N rl FF N N O N E O L " M �D r-1 I N N O N O 0 M Ln N ■ -1 a w d Y V a - ;sunol _T 960LZ) LSZZ-sPUOBV pn=l uw - pounoo;uewdOIGAea;snol 94-06-EZOZ :;u9yoe;;V5 o U N U1 � - W o oo u m d - - N � B C> R - 'Q a ++ N N E CD zo Q Cl-� O c C E a -I cu 0 1 � ~ 3 w O O z (l..O o z 00 w NCL w i= M p rt) r- N -V� r-I in 00 M E Ln R* N N O N 0 L 0 09 rl ['V N O lV 0 L O M u; ro N on 7 Q ;sunol : 960LZ) LSZZ-epua6y lln=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ :;uawyoe;;y N 'O O C N O n O O a 5 T � aj0 J 00 OR m N m �°-° n co N C °v� Q • o 0 v 0cm .22 o �E O T tv w d r-I N v�o LJJ ' aa�v v o rml O i U o CFO m °1 z Q N L E u i Vl- M Q (***4 M N M M N J • �y i/� N Uo O D Q O w (D Q M N M , w N M Ln u1 : + Q Q N O U o 01 N O N Z Q • o � U o\o 0 06 ;sunol : 960LZ) LSZZ-epua6y lln=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ :;uawtpepV O a a) 0 O W N J CD Q J a W W z LLI W Q J 0 LU a W Q r"*+4 r**4 r-I i/} r"14 i/? • N (14 TA V). 00 O 0 tG lC M M � 06 Ln (V O N E 0 M ♦ N N O N O L 1- N ■ a Y Li 10 a ,o :ko r tzzaAeBV p=l-punoom_dm_O(3 4si,nol9pOw22:4u_Lj3e fa 2u 0 fa vl�CL _ / 22 � / — N $ 2 \} § E ± N \ m)`E� � \ e(20 j§e©e $ - Zz E < � ¥ V�r / rl� 00 R* / � & / IR RT m / � � m � ■ � £[ k IL: m 10l 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9(3 }sijnol 96-06-£ZOZ .4u9wtjoe;4y LO r- a m Y V R M C N O_ M ri c V) o 0 �p LU a � LL 0 0 m 0 V. 0 0 �0 00 1..1. 00 LL Lr) Y M Y 01 Ln r-I Y tD Y ri M Y Y Y Y1 Y ON O 00 lD ON c-I c-I Y v m 3 N bp a ■ a-+ n ra UJ t O N Z cV bA Q a- n m N t 7 O tN ;sunol : 960LZ) LSZZ-sPUOBV pn=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ .;uawyoe;;y w i u m c O m 0 ,o N E 3 _r d 2 ^ Y ) ei 6 c Y o y ar v a m3s Y O0 0 4-aJ nry OLWI P G V m C N . 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O u c M .� O Q (AW E QJ _ O H m N 0 a° > W GJ V C Q GJ 'L •L H GJ Q X W a..r L a 0 ma L r-1 10l : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9(3 }sijnol 96-06-£ZOZ .4u9wtjoe;4V XO 0 n 0 00 r-1 0 0 LnLn N M N N bA bA D 7 w 0 00 N IR 0 M N 0 o 0 � 00 o n 0 ei 0 o � el 00 00 00 nnNO o LO *o -* 0 0 I o 0 cm en o \o 0 0 \ \\ V "V■ ■ VV VV C6 Ln a) aJ }' aJ aJ a1 >- a) c +' S_ > +, > U LO vOi O m in E 'aj �naj = d m >- 76 on o ,, bA m v aj ai -t3 E +, oc m ai v c� aj Ln -0 aj v � U +O4� o v z F- v N N LO a m Y V R a DO N ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-06-£ZOZ .4u9wLjoe;4y i 0 00 Il d V) T Cl) N LO a m Y V R a rn ;sunol : 960LZ) LSZZ-epua6V pn=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ .;uawyae;;V r_-i N Ln 0 o Mo 0 NN N o 0 0 o No 0 0 0 c-1 ai c-I c-1 ri a -I ei ei ei ' ' � ■_ V V V V M N bn u N N O 4- f0 n \ N C C c Q \ N C �C O m CL \ �+ N C Q> v ate+ W (E v m m C� C f6 Q \ � N N QJ a- O 2 N 3 to O 4' Q Q c Q C C O Q N f0 ! v 0 0 N C6 4Q m E N Q co O- V m 4- � O 4J =_ O U O N 0 U -0 C6 ` C C v N L f0 C O > 41 41�C C N N i f0 -O N L v z Q z L 4% F 10l : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9(3 }sijnol 96-O6-£ZOZ .4u9wtjoe;4y 0 0 0 0 0 o -VI 0 0 r-I r-I Z r-I N r-I V > co 4- N \ >- C 4- \ -Ln a C: U V O 0 cu m >- N � +_ O u ++ o) (a O m U � v 4� a N C U C L U 2 Q + - N C C N � Q U c LL +1 > a)N — fB u Q +- > 4A r_ Q O N Q N El ;sunol : 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdol9n9(3 }sijnol 96-O6-£ZOZ .4u9wtjoe;4y v I N v � o a c Y O 0 0 Ln Ln v a _ r1 V) O 0 M M o00 0 N to\D N O 0 00 0 � ro\-I °r\j 0 M � N 7 VV) 0 t c o _0 c E o ou +v o E ao o � o - (U x ? o c v o fl a, *' > o o a, E E u a 6 0 m = \ N a-+ a1 E w N 00 > w \ a) c >. v >, c p a) a Ui E r° ~ a)LL g aCL 41 N N 0 N 3 0 0 0 Qco 0 ^ o r-I r-I ri ri 0 W ri NO 0 N N 0 O M 0 Ln o M 00 M 0 R* tD .NO r-I Ln ,o :ko r tzzaAeBV p=l-punoom_dm_O(3 m,nolgpOw22:m_tjoe!¥, ai / / No / � / qONNO t J0,J t \ J -0, OR//$ o LM ¥ k / \ / ° 2 ƒ / 2 / I f 7 2 _0 Q) } 0 LL co 1 / ƒ 0 0 0 ) ° L 2 ;sunol : 960LZ) LSZZ-ePUOBV pn=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ .;uawLjoe;;y 0 M LD Ln 0 Ln Ln 2, LL O O Ln 0 NO 0 0 U 0 0 a 0 n 0 LD J J LL I 0 N Ln ` a a w d Y V a - ;sunol : 960LZ) LSZZ-apua6y pn=l - paunoo;uawdolanaa;sunol 94-06-EZOZ .;uawyae;;y N Ln a Y a r-1 10l : 960LZ) LSZZ-epua6y pn=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ .;uawyoe;;y z 0 V) 0 5� L 0 U J W Q ONO M Ln ONO O Re 0 O 0 n N 0 01 0 X c v L LL E m LL a1 Q O U O O Ln ■ ;sunol : S60LZ) LSZZ-epu96V lln=l - lhunoo;uewdol9n9a }sijnol 96-06-£ZOZ .4u9wtjoe;4y 0 M N v E 4- 0 N N I' 01 O E 4- 0 c-I o I Q0 N M N r-1 dA a ■ N N N W 7 a o Ln M N E 4- Ln I N 0 i--1 M M 0 LA N ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wLjoe;4y qcr Ln Re M N N G1 b.o ol Q N N b0 Q 0 o 1-1 O M M 4ANO O O r-I a-i 0 0-0 1010, �O l0 0 Ln N M l�D lD 00 Lr) Lr) O ci N M Lf1 > 0 a N ;sunol : S60LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9(3 }sijnol 96-06-£ZOZ .4u9wLjoe;4y 0 n n a) U O Qi Ln 0 M L Ln Q) V 0 N co 0 ri VA 0 C Ln f0 C 4- U J = U Uro C Q N -C i 0 r-1 0 n C � U L � Qj C ; a U U m a C Y � a m 0 0 ri ri V V v m E v u_ N M N bA a N N iM O all m N ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-06-£ZOZ .4u9wLjoe;4y 0 0 LrL Re Ln 4A 0 M 0 00 N 0 N e N N c O N M N o bA a N ■ 0 0 0 0 � aOi aOi N Q� N o DM U cn o rn rn rn m o O a, rn rn rn O on r- rn � rn � .(n -Ln r-I I N N C: I m O t O O O O CU O O O O N O� VA O O c-I c I N 0 m ;sunol : 960LZ) LSZZ-apua6y pn=l - paunoo;uawdolanaa;sunol 94-06-EZOZ .;uawyae;;y O 4. O u a c M .� O Q N W E Q C H � N � a > W LO - M Ln ` a Y a r-I ;sunol : 960LZ) LSZZ-ePUOBV pn=l - pounoo;uewdOIGAea;sunol 94-OL-EZOZ .;uawyae;;y 0 N Q r*4 V • Ln z LU N_ V) J LU a �c r*4 M N M r-I 10l : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-06-£ZOZ .4u9wtjoe;4V 0 Ln 0 00 M r■ Ln ri (E C 41 O m u m 0 N N M N tw a ONO w ■ 0 o M M N N ri ri to a 0 0 0 0 0 0 0 o N V V V V _0 OC N a t L OA C: � `1 a--�aj C > m O Q co L 4- w Ln c U m 4+ O .3 O v � 4J -O v N 0 4- a-+ N m rn 10l : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wtjoe;4y o 0, 00 Ln 00 00 OR 1110 c o 0 Ln M M M N N N o 0 0 0 C Q (U C: N co m �n U Y u co V cv co v Ln O O u v E E OO (p v N > a p _O O 1 O N cu o v w ■ N N bn a co M LO a m Y V R a M 4si2o :ko r tzzaAeBV p=l-punoom_dm_O(3 m,nolgpOw22:m_tjoe!¥, § k J � � J / 00 / ~NO � � � � � \ \ \ \ \ I \ a � § \ / y / t R 4 ._ t] t a) _ } \ 2 I / 7 ` ƒ ° k m / ¢ u= t$« 4 w<%$ 2 e m® j \ C \ \ E ro — 7 % ® 3 \ � ƒ / / \ 3 ` / { / \ 7 z \ co \ j / \ 7 s 7 \ \ # < / / 00 00 NO a Co NO ol / ORo � � N / r4 ~ § £ \ a � 10l : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-06-£ZOZ .4u9wtjoe;4y W rl M Ln 40. 7 M N bO 7 a ■ fV N bA a r M ;sunol : 960LZ) LSZZ-sPUOBV pn=l - punoo;uewdolanaa;sunol 94-06-EZOZ .;uawyae;;y v L a Y 0. r-I z_ (n VI ;sunol 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdolanaa }sijnol 96-O6-£ZOZ .4uewLj3e;4y x� _Q v � � 3 o t o v c v 3 n4 U w N x a � v o � o a L v SE J m J 3 n v o 00 y Q � co s o� _ O 0 3J o_ L.I.. `o Q Ii N� Ii o LL LU J i M 01 0 Ln 00 N 00 N M N N (�• do do Q) Q a k M1- m m V v m m aJ z Q a� m z o E `� U a--+ Q QLn o c ° o o N V4 rl p rl rl -1 O O O O i � ? O O N :E C C O a- C C 7 C ro > !` C - Ln +1 O O 0 O 0 N co +O_' v O 0 v N le LO a m Y V R IL 00 M i —dlaa-_ - ;sunol : 960LZ) LSZZ-epua6V pn=l - liouno3;uawdoIanaa;sijnol 96-06-EZOZ .;uawyoe;;V F- 10l 960LZ) LSZZ-epua6ly pn=l - pounoo;uewdolanaa }sijnol 96-O6-£ZOZ .4u9wtjoe;4y LO v E 0000 m oN CD m d • • ri n c-i o Y • • N M N M N •cl a v '• • E 0 0 0 0 • • • • ' N .--i lD W O lfl M • ' p M N M N •� z aJ O O O O •• i • • • o lOp O O u •�• • � N N N N •• 41 • m O O O O • • O O O O • • • � Ol lD 00 W • � • • lD fl- N N N Lfl N h N • • ' +-' O O O O ' O O O O • • • p�q .� l0 Ol O ' • N ul 00 • • � • • Q C4 N N N • • • O O O O ' ON ' • • 75 V o0 O 0 • • • � N lD 00 � • • N N N N •• • : N • '• • N O O O O O %' M V O V7 L' -b 00 M I� 00 I, � . • • N N N N N -a Y •• • O O O O O v c • • > O O O O O o • • • �- -i ' oo l0 I, '^ • • O c-i I� Oi o0 N • • • ' • • M N N N N o o • • • ' O O O O O °1 +• •• • .• Q O O � O m • • • • Q c-I I� W -1 Ol 0 • • M �--i N M N 0 • . � • • a � • • v 3 J •••' u O V O M O I, O n O M •• • N N W Ol j • •• M M N m M N U • • • • 1.1 • • • • w O O O O O U L v O m�� e ••� ••. • N M M N M N LL p •• • i O O O O O O v • • - 7 V I lO p N E e-I M N M I, N O M dl N p w Ql O N M c O O O O O O O O O O O ' q N N N N O O O O O O O O O O O O O O O O O Cl O O O O O N O N O N O N O N Z' �? Ln M c-I (l Il- Ln M a--i m Il M M M M N N N 11 iy • • • • 1.1 ,E a juawAoldw3 A;ilelidsoH)R ainsial }jaaia Aly}uow O V 'ol : 960LZ) LSZZ-ePUOBV pn=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ .;uawyoe;;y 00 00 w Lrl oo E m • u n Ln •. • •• • • p 00 • • • ' N M 00 00 In • j l0 O N • • • • Z I 000 O ul oo 00 0) 00 00 • • N O N lb • i p Ql M l/1 lD • ' • • 00 Urn C) to r, Q N • • • N • lD N V O • 00 m O O • q N O • Q l0 Lr Lr) lf1 r-I • • N V In N V1 lfl ♦ ' ' in ti •• • • 7 V1 00 N M L!1 m Lf1 ON • • Q N m V • • lfl N w lD • • • I, 00 c l Ln 00 • • n c-I Il N -1 • T Ol • O V lD V V N o0 ti O • In N 00 w lD • • O1 1l lD • ' 0 O rl zT oo • m • ^ M • 7 w I- m M M • 00 cn M ID V • lfl N 00 to ID • • • O • • Ln O wD1 • • � I� ' O M m M • Vl m lD to O • N • • ^ V 1 l V Dl M ID 00 Il ' • • 00 • • • V o0 • _ Vl • r O lD N • n c-i m � ri i • ciLr) • • Q m O N ` 00o c-I • -1 N • c-I c-I c-I • • m N tD N •• • N N M O V i • N N N V lD •• •00c •• • V c-I Lf1 ci • •• • c-I •• oo � 0 • i O • Ol In O lD • • • • M r e I� ••• •• c-I In 41 n N _4 ko • . • c-I c-I n c-I •' • OMl o .w-� lD o ti In ' Ln oc m o0 • • lD N f0 O e-I co M cy) O O O O O O O O O N N N o O o o O o O O O O O O O O O O O O O O O N N N N N tD V ON O 00 w V ON • • • • I :)i;}eJl J@Suassed le}ol MSd LO v L a w Y V m IL 10l : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9(3 }sijnol 96-06-£ZOZ .4u9wtjoe;4y N 00 O O ^ Ln Q�1 c�-I N -i Il M 00 I- m N 14 00 I� O O NO r-I Ln N r-I N r I -41 00 en N O Oc O M Ln O LO M Ln m r1 n fV Ln Ln � N O O m O O O O n -Cz r-I Lr a) u a) v � v � 41 , C aJ ro Q v `n O Y C tB O Q _ f6 co O j = O j u C z — (7 Lu u 0 Q O H v L- 0 ^U' >O W 0 41 4 a--+ O D L W Q x L) W N � v CO =3 a fo PP-. P�o C6 V EL— +V + cu 4 O N 0 V)�l m 0 0 rn ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wtjoe;4y :*Y� i Z W a N Q ci M �W ► ;sunol 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdoIGAea 4sijnol 96-06-EZOZ .;uowLjoe;;y a� LO vy. a a a� *. u m a P. I't k .r ;sunol : 960LZ) LSZZ-epuaBV lln=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ :;uawyae;;y ,--i M Q .. N s ■_ 0 a, Q co ,� N vi Vf s m Q N � .. ■� _ 1-4 ob m ■— E U CD Q .� Cd L O rA .�0 > Vi ■■ _ W ■� ■� o rl N M 4 6 ru 0 0) ru U t U a) 3 0 0 c 0 a) Cl V) c c 0 fu 4 L CL ul -a a� C L U) s CQ G L �a J LL �a ►3 V) cB 0_ E ru H c 0 U) O E c a) Q Ln U) L 0 a) i> O Q7 ate-+ fu U O 2 a 0 a) a) L 0 C C O U L 'a C m G1 _ vi a c fa E a) 0 f6 C ra a) 0 O L. cn O O U E L a r H a) i U C Z) fa c a) H ui _ O i a E f O O m E s V 3 c cri .m a E m U cn _ .0 G Q� N O _ Q� s V s v c m J N LO Ln a 1 U fC IL C � N Oi N O � '� CLV) L ra N Q O v 47 C) c O' �- O O E a-1 c U) :E C > CL .i o c>a = N U •(1) _ fa (n c _ O _ ra & ate., U) 'O U M O O 4w � fp CL ro s c 'a0 CL L = L a-J c � O s � O ( U � 4 14- O vi t > ._ c L.Q L c E 0 CL cn O M:m 0) O o = }' O O LA > O a)L O- m (n t U 01 4- (ULn M a)E O O ru I� O E C O p c�i� 'G o \ ro U) M -p > a)O c V = LA 'a O ry i }' ■C -0 p L O is O c Q i Q U = }, 'a *+ N ro rB O O 4-J cn O ro c O ro CL >� -� c of +� c ry 9 C 4-10 c *+ 4 V) 'a N m c' O of E c- a O w O U O H O L CD-_ u (� +� N O Y E = O O f0 *k ro G7 �+ U L OL E 4W d M "O w O u•) ■� O cn a)'Q o0 E as G r� o _�•� O+� = E ce ou f C- o .a fC L c O E C CL •0 c 'a -� ro ( o = In 3 a�Q) ++ O c J ro� O a �, m cn U Ul -0 � ro is U)ca .R .= O m •O E O 0 ce p1 ■— ° ro E C H ro E m 0 ;si.anol 960LZ) LSZZ-epuaBV pn j - Iiounoo;uewdolanad;si. c a 0 N 0 J oCa c aa) a tp o 0 N CD 0 1 ao � C C � N a N O N _ 1 r)^W 1 �`t i5 O O r 0 L 0 N L > O m N ` C O O N - � O v A \Il : ')� a, j �^ s N V o ■ Q O L O 4W inol 9L-OL-EZOZ :;uewLjoe;;y £ZOZ/0£/60 £ZOZ/6Z/60 £ZOZ/8Z/60 £ZOZ/LZ/60 EZOZ/9Z/60 £ZOZ/SZ/60 £ZOZ/VZ/60 £ZOZ/£Z/60 £ZOZ/ZZ/60 £ZOZ/LZ/60 £ZOZ/OZ/60 £ZOZ/6L/60 £ZOZ/8L/60 £ZOZ/LL/60 £ZOZ/9 U60 £ZOZ/S L/60 £ZOZ/CL/60 £ZOZ/£L/60 £ZOZ/ZL/60 £ZOZ/LL/60 £ZOZ/OL/60 £ZOZ/60/60 £ZOZ/80/60 £ZOZ/LO/60 £ZOZ/90/60 £ZOZ/SO/60 £ZOZ/VO/60 £ZOZ/£0/60 £ZOZ/ZO/60 £ZOZ/LO/60 0 0 0 0 0 00 10 C N 0 O C) O ;si.anol 960LZ) LSZZ-epuaBV pn j - Iiounoo;uewdolanad;sianol 96-0�-£Z0Z :;uawLjoejjV N m � tr7 M — C O v N O ■ In a T D � 0 c C O J u� ■ N N H S O O Y O co o ■ � a N Ic Ln Ln O ry O N V N M N 0- O T �1 N , J N _0 J LL E O %� N O a` } 3 N Z J 0 v L � L T OJ m ro c J a LL L T N m Z p c N C Z O a n O Q c O w o J Z 6 T LL a 5 c_ eD n p N >>N 3 E m ■ s Ch L 0 i C) 00 O` O C- O 9 0 C> O N C) 0 LO N N 6) IL N 1 u m a ;sunol 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdOlOAOa }sijnol 96-O6-£ZOZ .4u9wtjoe;4y N LO LO Q LO M L (L w d Y V ]C R o a V1 N Y Q C Y Y le O L C m O 1 O O 19 ao O '- Y Y Gi y Y Y Y Y V O �fl C V J N a M N N N N C N d N d I- O > o 11IIIIIIIII_ Iy11■ g 1IMl IIEN NE_IN Itl�■ Y Y Y Y O O O O O 000 � N N LO cc c '^ c 0 c '3 Z o o Lnw d c c q E l! d d °w' N V _ p c a Z' O M •� -O q L- � C E Q Q ao LL 0 2 Z 0 d'to F a` ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ G1 V o C M .0 L Y b c N : O Q N ■ J m o 7 Z f- C 3 O 7 OO a Y W O 7 L y N L q W of v d y eo 7 LL H Z 2 G i G W O 2 V C C ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wtjoe;4y o S n O co s O 00 C) 0 0 w v 0 o .n ao c � � o m ry c S O x O u �O Q O e F ' 00 O) G! c m C _ C O d c > LL .O E L O m aw w a c oa N t v E EL o m z r 0 = oa CL cr E v ° 0 eE 0 O` E c a ` 0 c O o w oa o O ^ V � N 7 Q .�_. 71 c O O c v .LipQ n C m 7 O Z m u a) W s A L O ow or 3 O em 7 N N O _ N O O Y Q1 O C m 7 N N O O M Y � �o LO LO 6) a m Y C) R IL Lo ;sunol 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9(3;sijnol 96-O6-£ZOZ .4u9wtjoe;4y N _ Q x u n c � o y LL C V v H y G c0 00 C! 0 p 7 m A v � a _ y C 0 o cc a GJ ll N a o a c v a< � J o Z p t o 0 n „ a ncQ O O c Do" o v c c m E c} c 0 a r 0) ro m v Z I X L Q% (� O i CQ G > L C) a^-.,, W \ f O C W M `U) O `` O ^� Q W O C F� U p1 nnX, — a+ W a--+ a -+ O N I--1 � o a' o rl N L �J O (B Q 0 a) n L V/ ^ � O U) � � N > a � r O m _-0 ■� � Q c1 O '120 O ate) > 1■■1 x � ca fo L E fu O :C40 �..� O' a� ■ (a O 0 }, U) C O C U) OU C N N 0 O 0 N d Q1 Vn co LO LO a d Y V R IL W N 0 Q Q a N eq co 7 a M N O N O !+1 N O LO m 0 N d a 0 N 0 N .O LL m 0 N O v O N O CA Z N 0 0 o �n o Vn N ;sunol : 960LZ) LSZZ-epuaBV lln=l - pounoo;uewdOIGAea;sijnol 94-06-EZOZ :;uawyae;;y E a--j O O 0 wry C O L O f , 7 Fi u C U OULn i > 1 Q � O O U 4-J > O O > L L Q.� O ON > � Q a--+ fO ^ , W m O O O N C: fu N w -O ry D O U H� 61•n C fo SQ >- CA U 0 C 0 O C N C:0 O >, OU E E u- iO i O ^T �--� {� i � �\ E O V Q • ` — 7Q L a =3 W��4-J>`-Q � L L > c w -0 00 Q O N o Q N U Q fo � = N C).� > 0—� "a N fo D U� " > _cn — fu a) m 3: C O E « > > o mC X O O O 0 �� ^L F I ^` > C: L W C E L � Q O H � T 2 Q O � v7 Lw`of��� 0 45 0 :3 a) � . 0O N O ` L W > > .O co U > �O U (n m N a 0 N Q m N 75 O m 0 ~ L m o O x Q`a v c E m fV O o C O V w L 0 � m > N v m O N N O N 0 N O N o Z N N O O O O O O On N rn N N 6) IL N 1 U m a LO LD ki ;sunol 960LZ) LSZZ-epuaBV pn j - Iiounoo;uewdolanad }sijnol 9VO1.-£ZOZ :;uauayoePV w 7- woi, w � a - a O O �_ �O � O ru U V) C: 0 a) _0 V -r- L O 0) ru a) C W C C ra O = fB U Q- = lu U C 0) ruO` O cn ru :3 i LO 1 W Q1 Q m V L - w ru(J) U E ■ _ U ru Z � 0) ra 0) � a-J N to U C ru ru C Vi u C 4-J O U '-' ra (n E >- a)cmC L O _O ru o r6rlj � � � `OO C N U ` w N L 4-J ru O U O J �+ O O N � Q 'e E U Q Q) ru ■uo ■r� O o- N (a 'p O 4-J Q C -O fl- O +� V � ru -O m � O Ln O O L L N (� �' ra : ru _0 rU � U ru � Ln (n a) U Q) U LL 0 ) N a--' a--' Ln O ru a N O O -00J }' O- (n O -0O ro Q ra ru 0 ra W L- V Q U UO U r .— (n O 0 0 ti LO ;sunol N Q Of M v O r) V LL �V m cn L O 960LZ) LSZZ-spuaBV lln=l - pounoo;uewdOIGAea;sunol 9L-0L-EZOZ :4uewy36V a-J O fu a--+ V) O O ra E � � o s 0 2 O a` C N_ E C L y E ~R V = U U Il V o Y> U o a. �w E y y c m o -�. � E � c -� a-1 U') E m E m N O U c°i F a01c U y a° O Q O O W U fo LL Q O N i � s 0 O` LL 0 M rl �' NZ Ln + N 4-J a--+ f L O M 0 V 4— ra N En .2 V cn =3 ate.+ i �0L 4-J i J 4-J cn L a a) OU o 4-J0 0. ra U Q) 4-Jra ca E V ~ "a U C = _ro �iL O ra=.cn Q0 � .�� �a,a�.�=� U O c of N P.; M� - w a--+ OL U = C "a =3 N �••� a� ra •— '� cn > L � ra o L- N w M Cb a w d Y V IL 00 LO ;sunol : S60LZ) LSZZ-epuOBV pn=l - pounoo;uewdolanaa }sijnol 96-06-£ZOZ .4uewLjoe44V OIt a� VJ N y RO ate. C' U m E a 3 c 3 a-J �1C _ W f E > U Un C a)s U— O -0 C ca � L ca U Q a) �O rQ > C >- ro O a i 4-1 r u7 4-J u7 Ln U }--�� Q V) E_ ,C- C: 'Lnn ru N U Ol C L C N ro cn L ra dl fo U I --I O O Ln ro a--+ L L = vi 'O O- � ro v N 5 _ , > r O U N N O ■� N C 0 -0 V ro ro ra " L a)Q N m O O O L c m� v N U. �4► 2 U O 01= V N'L =a a ��Nm�o ■ 4W L. L L a-=+ c C� NE NQ) c Z c H o � �-Fo- M � � � ro ro 0) 0) 3: w o o dh 1 T—� m LO ;sunol : 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdOlOAOa 4sijno.L96-O6-£ZOZ .4u9wtjoe;4y v 0 ■m V O V m CD L O 0 O73 LimLL Z NM rq Tq + c 0 E w c1 m� cn _m W i U H O� O� / U C 14 0 0 Ln �Ln H d O L- a w E r m m N a CD C O Q 0 U Ln 00 N O 00 N u ;sunol : 960LZ) LSZZ-epuaBV lln=l - llounoo;uewdOIGAea;sunol 94-06-EZOZ :;uawyae;;y N O I O a N � N 9 d 11 U N m `y C7 N �,fF, pCD N p 0 N C 4N N C @ C y ® N Y [r lL Q� N N N C a0 3 N L 0 W C H Y J @1 d O. L _ m V _ L O= umL. ~ a� ■V M o cn E _ �O 0 _ u cn O N M LLI LM O TA 00 V4 M N / I I L fu c c ru fu 4-J V ^O CL L Q O a--J 4-J 4-1 0-1 p 'i N 4-- N "a L N �O 4-1 O i V V �0 O O 4- .4-1 o o E C c tl- .2'E 4-1 c c o_ ru -C � 4-1 'oaci -a ry E a-+ O E U c N C co 1 ;sunol : 960LZ) LSZZ-epuaBV jjn=j - pounoo;uewdOIGAea;sunol 9L-OL-EZOZ :;uawLjoe;;y ti fD N ii N 9 i I�i7 i�l �t; � �+tl 3.9 + =a �liElii� 0 AIML I i 3 I. d `A EZOZ/L/6 EZOZ/L/8 EZOZ/L/L EZOZ/L/9 £ZOZ/L/S EZOZ/L/4 EZOZ/L/S EZOZ/L/Z EZOZ/L/L ZOZ/L/ZL ZOZ/L/LL ZOZ/L/OL ZZOZ/L/6 ZZOZ/L/8 ZZOZ/L/L ZZOZ/L/9 ZZOZ/L/S ZZOZ/L/4 ZZOZ/L/E ZZOZ/L/Z ZZOZ/L/L ZOZ/L2L ZOZ/L/LL ZOZ/L/OL LZOZ/L/6 LZOZ/L/8 LZOZ/L/L LZOZ/L/9 (n LZOZ/L/S U o 0 0 LZOZ/L/4 0 U � o EZOZ/L/6 EZOZ/L/8 £ZOZ/L/L EZOZ/L/9 EZOZ/L/S EZOZ/L/4 EZOZ/L/E £ZOZ/L/Z EZOZ/L/L ZOZ/L/ZL ZOZ/L/LL ZOZ/L/OL ZZOZ/L/6 ZZOZ/L/8 ZZOZ/L/L ZZOZ/L/9 ZZOZ/L/S ZZOZ/L/b ZZOZ/L/E ZZOZ/L/Z ZZOZ/L/L ZOZ/L/ZL ZOZ/L/LL ZOZ/L/OL LZOZ/L/6 LZOZ/L/8 LZOZ/L/L LZOZ/L/9 LZOZ/L/S >` LZOZ/L/4 0 0 0 Q o 0 0 0 0 0 O o �2 o u N 0 0 0 0 co CD 1 ;si.anol : 960LZ) LSZZ-epuaBV IIn=j - 94-06-£ZOZ :3uewyoe;;y{{ 22pounoo;{{suowdOlOA00;sijnol Ali €�Ec`� Ojiy lt_. � jjji, €9 E :g�g�gfg pyr - P{ 3 4 )H;Ril 41,11;€ 1si F.11 Q Q 0) U Ln J O cv U -0 fu � � 2 � ro O fLI-0 D J U fu 'a L.L .� 4-1 4W �■■■f � U) O vi W ZOZ/L/6 ZOZ/ /8 ZOZ/L/L ZOZ/L/9 ZOZ/L/S ZOZ/L/b ZOZ/L/E ZOZ/L/Z ZOZ/ / OZ/L/ZL OZ/L/LL OZ/L/OL J ZOZ/L/6 a ZOZ/L/8 ZOZ/L/L ZOZ/L/9 ro ZOZ/L/S ZOZ/L/b U d ZOZ/ L /E U) ZOZ/L/Z ZOZ/L/L OZ/L/ZL MULL OZ/L/OL ZOZ/L/6 ZOZ/L/8 ZOZ/L/L ZOZ/L/9 (n ZOZ/L/S Y ZOZ/L/b U 0 0 0 0 0 0 0 U Cl) N ZOZ/L/6 ZOZ/L/8 ZOZ/L/L ZOZ/L/9 ZOZ/L/S ZOZ/L/b ZOZ/L/6 ZOZ/L/Z ZOZ/L/L OZ/L/ZL l OZ/L/LL m \ OZ/L/OL ZOZ/L/6 a ZOZ/L/8 ZOZ/L/L ZOZ/L/9 N ZOZ/ L /S zozn/b y ZOZ/L/S U) ZOZ/L/Z ZOZ/L/L OZ/L/ZL IOZ/L/LL OZ/ L/o L ZOZ/L/6 ZOZ/L/8 ZOZ/L/L ZOZ/L/9 U) ZOZ/L/S o 0 0 oZOZ/L/ 0 0 b O N N LO 00 CD N a CD Y U lO a W T 0 Q Q a R r 1 ;sunol : 960LZ) LSZZ-epuOBV pnj - pounoo;uewdolana(3;sijno.L96-06-£ZOZ .4uewLjoe44V C N L E O v f0 U MA v fa m a w � U C U 2) O O C N � M 'O 0 E .O >` 3 � ro z E Ln Y fu E E fu Q Ln a c �o Ln a) 0 fu > U fo C Ln C > = O m E _0 N _fu >� U � O O c c D o 2 I I 0 0 0 0 10 E — f0 !0 Q E U 0 U > fo 0) oa 0 0 c v � •� > o Ln V C > i fu O C �' _0 N N V W > U of t @ C C E Q O - C Ln S V U) 41 @' Z 2:E m 0 0 0 0 0 0 d N £ZOZ/L/6 £ZOZ/L/8 £ZOZ/L/L £ZOZ/L/9 £ZOZ/L/S BZOZ/L/t, £ZOZ/L/£ £ZOZ/L/Z £ZOZ/L/L ZOZ/L/ZL ZOZ/L/LL ZOZ/L/OL ZZOZ/L/6 ZZOZ/L/8 ZZOZ/L/L ZZOZ/L/9 ZZOZ/L/S ZZOZ/L/ti ZZOZ/L/£ ZZOZ/L/Z ZZOZ/L/L ZOZ/L/ZL ZOZ/L/LL ZOZ/L/OL LZOZ/L/6 LZOZ/L/8 LZOZ/L/L LZOZ/L/9 LZOZ/L/S LZOZ/L/17 s c O 2 W T 0 Q o: Q a LO ;sunol 960LZ) LSZZ-spuOBV pnj - pounoo;uewdolanaa;sijnol 96-06-£Z0Z .4uewLjoe44V V• 0) a Q E c � Q U � p1 � C N C Q 0 �- [p N � N N_ a--' cn 3 � M v, ,-, a L6 � o > w m �� � u7 EM L Q Q CD- V) 00 O E m m O Lm U ate+ �m moo, to c /1 LL O }, •M -O O O N p� ra N ++ T G J Q mate--+ V w ■ � C (a a ., fo a.., 2 0 E H Hfo a rn N FIN U U a�-1 O fo U C x M C fo O E IR O O M O INu . . . L 3 Vj C O V m H O V m L a a� L W i m a M O C1 L CL a 0 H �1 U) N N t N U O t O 0 Q) U) ra N c � c � ra U 0 0 0 Lq = O O 0 ro a E. m V e CD a oc E ro CD o C LA O V fo O � 4) a�--1 Q E ro O V) Ln al c c fu 0� c � 01 -O fu > L O'l a) L fu 2: 4-1 O O a--1 0 N -0 cn co 01 C w Ln ti ;sunol : 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdolanaa }sijnol 96-O6-£ZOZ .4uewLjoe44V ■m F3 W O�3 U � (B ro E L. U O C: N N � � N O (p 4-0 >N _0 i E i L N N -w L N (n C � b C 0, O M Ln &--Ln O 0)ta n3 C GU (3) a) i 0 > a, N_ fa L � V u L U.) = O C _ +' N m a 0 • 0 0 z< wo �naCa w wN�o �w..ca7 a zawo xw, 0 Cf G7 O�3 ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wtjoe;4y w V [u E i O m V O Q a = = 0 U N Q O U j c j U T C O � y v N g 'E C a E lC0 9 N A N N N� L L m C °a o H a C co Z W (n f0 .QC- LE, ! CL C N 0 N N � Ul U 0 c � � Q E O +-+ i O � �_0 C Q N =4-J O u fa U > N O Q N_ M E N V � O) C: a c �O cn co Vo eq N N � � (n N O ^ ^ uj }' +•+ M N L C C p1L o � o f O o �C 0 4-EZ M O N w :3 cn r� •o U O a) E a U � Ln Q U m OL 0J 0J C ��/ • • • • ate--+ 4te-1 -0 I.L ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-06-£ZOZ .4u9wLjoe;4y W V (u E i O 4) r s L m m m i u rl O rl O 00 oC U M U U Q) E ;1 ;1 U Q Q C i N Cn 0(' = .5 .c a Q -)-*I N L � Q U � C O a N co 0 E w 4w a a� L � m ._ r Ch � O C � N N a E m • V c cn �a a U� ce U W T 0 Q D: a a 0 ti ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9(3 }sijnol 96-06-£ZOZ .4u9wtjoe;4y 11 V) � Q N N d1 L (� (n a L -J Q > ro Q LL V) � O (o � � V + p1 a)(6 0) f Q > > T o .� ate+ � � � ra C : � V) fa 'U) (u i .� N ro o co Ln� L *� o V) Ln i Q CD- u o ( M = p � r �o tie— 020 o Q) � 74 > ca. _0 x O• • • • m a U- w ma tA Q n Q a Lw a� Cc 0 O4-J ro E O C 0 4 — o x o N 0 0 II o o aru ru Oru (A 0� L 0 fu fu u u ru ;sunol : 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdolanaa }sijnol 96-06-£ZOZ .4uewLjoe44V O c N W C 0 V ro L � 0 : C 40- O ^L E ^W � I..L J Ul Q 0)-0 N Q ^rl W C •01 Q U V N N m C O u7 O +, E c +� Q ate-+ M i 4— Ln ate-+ C] U 0 N — fo N m p1 O Q O }' E Zi 3 Ol U "O Q fo O L N cn U rN N N a) ca -0 O- V7 U' v C te..+ a a.-+ '� C - • E N a) �: C a) N fo O E ra vl N E v Ln o U Lu (A O Q i� In :Ecn o U �n _0 c N ° O O ca > H H � . N ti E ;sijnol : 960LZ) LSZZ-apuaBV pn=l - pounoo;uawdolanad;sijnol 96-0�-£Z0Z .;uawLj3ej4v N W Q V1 N 4 _ o N > 0 a a) ra ra +� + cn Y icu LL -C O O 0 a �O E L _0 aJ U _0 N m 2 a) 0 o a) N N N_ 0- 5 ate-+ N cu a 0) O O � O 0) O o �' M a Y O O O > 0) U (p/f � Y i C \ • Z 0 fa a) fa ^ r••i 0 U) Ln O p 7 4-J 0 m Q + C d7 ra 0) R _0 o f u� E ru a Ch o r, > �- ' o C m O CL 0)0 � C .� � u, W e g o o c V o Q� �v_� CL ce E �Q� Q(u �> E C WCoa a) N U -0 fU O� LaO a�o� L. 4O fa O a) � +�•+ v I ---I Q O 0) 01 aJ U) •i �o V �`L 0 Mgfaoo�-' .� NN -0Y a) a) C a) rl 0 0 0 U_ U 0 0 f > ate••+ (n �' O o W �.oca 0o >O � U) Y . )E u� Zz {y X i 0)0 fa n `ate > LU �-a-a) Ln CO O 0-� a �+ O'E� C OCL Q o ■� fa J -0> O N O— CYO C U Ln fa 3 con > Q O -0 U fa O c 0 +-+ 4-J _0 Q cn U a Q a) 41 fa fa � a� a� �° " � x Q Wrfa y Oafu QO O W � ;sunol 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdolanaa }sijnol 96-06-£ZOZ .4uew'4oe44V N � Q N Q) M � a O_ O Y U U Ln O a a.., Z L Ln (n m a-J uu� 1� cz V ru n uE V_ E 0 0 V W m 13 W CL x W 0 O 4— C O � E p r m Ln (n U O w O p a..! L ' U C O N "a "O O O a C ru C V)O c — �' c O to E 41 O Q O O t E m E = -a H p1 a Q � u o fn VS H. N O1 O to uy Ln r*1 NLn Ot h p Q Ln Q R Q Ul d Q 6 Q Ln En Ln U) Ul Ln Lfl Ln en o c of rc` w cy v W m 1!7 L y U 41 i k # W Z N c m w 2 a is m m a a ro C y ra o t' _ LL a Y y r ]4 O H d4 N .`ni rq 09 rn Ln m ao m V) N tJ rP C7 O O M (V Q Y H rn m m r. N N .-i ri o o � 4 V)�� t4 14 Q a d a d a Q ¢ [n D VI Z) VF 3 IN Z) Vl Z) V) VI V) > VF Uf L Y w A a - 'a z >. m CL 4i 4 A a m = a z 4 r in V) z = M } LL '0 V LLI N 0 Q Q a OR ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wtjoe;4y co co a ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9(3 }sijnol 96-06-£ZOZ .4u9wtjoe;4y N N a L V) O Z O a� - - F - O V V u.l x J J O � V x � Q O H V F L N O � V 0 ;sunol : 96OLZ) LSZZ-epuaBV lln=l - pounoo;uewdOIGAea;sunol 94-O6-EZOZ :;uawyae;;y w w U) W Q 0 N> 0M iV N W 0w �-co ol 0w W 0 0 LL rki �? u� in aCD �i w W LL W LL_ C M� �! M H r- Ri W 90 H � r i M ID M Cm r � d N N Z a L W h �qqL W = C C �! Q � m c0 ID Ll 0 FI � 1. m i ] m GALL 3 ! _ fe U�0 ;sunol : 960LZ) LSZZ-spuaBV lln=l - llounoo;uewdolanaQ;sunol 94-06-EZOZ :;uawyae;;y v a 01. g a 4z> S.l Ch = ti s t4 c a az r c�-y ti � 14, F.-C% C 5 C6 Q? S''7 r Cl) cn in 'o nia r sv 1'1 Gy C CC7 UID CN r OD cq cry qr *3 a r N CL <Z>_ aj 2 y Q} '�. of dCA dCi d C~1 G C33. a Ci QP � d 0 o a Q C° =3 ga 4..�-- .3 U P Q ass 39 l Q V L C Z a cm cm � W Z I SSW F 6. ;sunol : 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdolanaa }sijnol 96-O6-£ZOZ .4u9wtjoej4v I ,� w LO a Y V R a b Z I 7 7 7 7 7 7 7 7 7 7 « 7 7 7 .5• o O O O O O 0 0 O O O O O 0 0 0 O O 0 o I Ha H pF h H pH� pH H pF H F H aH I- H F off tHpp H O O Ol M M Ql N M 10 � � OND O N ONI r OD Ol N �' ry o { A m m rn a N �Np OD �N{yy �pTy MN (p �{N7 p O� pip O tQ M M ^ O Oi N C'f N MI P'1 N 0� N �Oap V O+ M �Mp eOOfi ilf tM�l rD � �Mry ��p fO. trip ONi, � �aQOpfn D� O� aph r m N N1 N 0 I0 V I O V N V N O N N1 N l'� M fV 01 N .N 0 �C} 2f aE'E �E C LL G 7Q > G 0 b Z ur f N m 2 0 a£, ui U�U ; 2 = v ; _4_' =4 a2 �p o >i auk x Q i1 O Ol Q� N T 7 7 4 7 01 b d� i7 L O Ol Q� i O Z O O LL f Q VJ Q�� QLL20 O Z O O >b 4 A 0 70 $ N N N N N N N N N N N N N N a R R R R R R R R R R R R R NR, R 9 9 7 p DD N D pp DD pp d d 8 8 8 C 8 8 8 8 8 8 8 8 8 u _ C C C 'C C c c c c C C C c C j 7 U O U U 3 3 o o v CCj UUU ((J� U UU U UU U UU tU� ((�7 tU� UU U U W W W W H Q U U U U U U U U U V U V U U U W W W W ;sunol : 960LZ) LSZZ-epuOBV pn=l - pounoo;uauadolanaa }sijnol 96-O6-£ZOZ .4u9wtjoej4v I m w LO a ' 'C 10 o M n INO, N M c O N N N r O N N N O 0 ref M a co 00P P n 0 M 0 R N p N N 0 0 M N 10 M co a N N �l1 1f1 Ci Oi 0� �D M � Map M OD O 1� N � N P � N i3i1 �pNpp �N pOp aM N N �ppp a a lam, CN �D tD a N 0 N m �1, a f� w �q C 0 N 0 ' N N f� N 0 w m G N N 0 A C CC�J 6: �r yj 22 d'� s LL $r g o Hf NF Z a C'dd 0 45v a2uS 061 2 � _ A d d A C M N N R N R 9 N R N R N R N R N R N R N R N R N R N R N R N R N R R N N R R U U U41 U U U U U U U U Ci W Y44 ; o o o 0 o o o o i; i; i; i; E E E E E t E E E w w w w w w w w w w w E E E E E E E E E U U U U U U U U U U U H w w w w w w w w w w w 4si2o :ko r tzzaAeBV p=l-punoom_dm_O(3 m,nolgpOw22:m_tjoe!¥, 2 ) a ] f! f! / 2! f f f f! f!!!! 2 ) / ) 3 0 |;§■ Q ■ g q q a , , @ G co / ` §o ` ° m ; r,; mq R S$ ;R (D $ _ t. Go., m N co m, , , © o 901.- m r; P N 9 ,. @ R B A G§§ a( m § N qN P't - ` ® - $ ■ k 2 \ / � 6 � § § 2 § ) 2 LL , !g� �. k �2z F k \ ) j2 \ k E k 2 | a ; , < «,- aL■_ o z c c � � | g; R R R n n 2 n n n g q q N R R R N« R a R m a@ R@ R R a R a m 2 * ! ! � � § � $ q $ 2 $ k \ k k k | { £ ■ ) £ } £ | k £ k k \ j \ s \ I k \ I k \ ! \ \ I \ / ) £ ! \ f / ; k ; k § ■ � ! � s � � � � ) � § � ) & k £ \ a ;sunol : 960LZ) LSZZ-epuaBV lln=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ :;uawyae;;y A � o 0 0 0 0 01 Ol N �D rMr i0 N�NWoo C8 O Oi r Ln N W OC N N O M O 0 0 N �) M 1I1 N � 0) I N N 0 0 N M m In O o M n r a M a o a� a: o o rya pp� W 00 0 N N p0�� Q�� N Y i QN 10 N 4N'i t0 d M N N h a M M N 0)i) m W N 00 N Oi 0) N M i11 Ori 0c0 m � b N 0 0 a N m N N N a M M N 0+ n eo � O im N A L yCyy 22 RE LL6 Opp pip .yyJCZZ j0 .:Cz �:O 7�6 Z-) z g �Eg 2�1g a�E am •E a e •E .2o«� pr2`? emu° A 4 py� n ° 0 C Q N N N N N N N N N N N N N N N A $E4 a C � D 0 g N 0� 0 0 v y 0y v v v d � 00 z z z z z z z i i i i z i i uwg i z z Z z z Z Z Z z Z z Z z z Z UW$ 00 00 LO 6) IL K m Y V R IL F L ;sunol : 960LZ) LSZZ-epu96V lln=l - lhunoo;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wtjOe;4y I O 4 C 4 � � c CID. c �y C C C C C C C ti O r n Lq Cf Q � [moo s�'S � � G+p� dr til �pCy� Ccp6 � o CCp7 ego cam,_ O_ to CN a60 coo PS r ni ++ C ewers cc Lee rn o r co coo '", N Ul) o � o a` LM C%4 sv —P cl � I P3 t. L ,.�yQ CD c w 4 & e EL a a a � a� CL W I rr, rI, rt, v, r/y rA, crr � za W � Cp� 4 y 0 ZEcr ca An L w 0 ! = w ti CL uj LU LU 3 a J W Lij ce � J O CL Zi gWCL m 0 I p d G W W) ]C rn w LO a� a m Y V R a ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9(3 }sijnol 96-O6-£ZOZ .4u9wtjoe;4y A I 'C C � C C o o H F o N N N N N r N N 0 0 H o `� 0) W O rr fN L6 OD L �f M �c7 OD MM r Si 6 N N N � Mf fV fV M M fV � Il) M N O p 0 N M 01 p r 0 O N r O p r 0 �- �0yq �tpfppf (0 r ill �0p 1� M yoq ta0 N (O N O (I M a Ill N N IA f+l V M 47 n CAO �> LL 0 z a>, � Ef d yr o-M y A a tro u T T ) a E $ f < 0 0 z o a,V LL f f 7 2 Z Z Z Z Z Z Z Z Z Z Z Z Z 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 z z z z z z z z z z z z z a 0 0 0 0 0 0 0 0 0 0 0 0 Q U U U U U U U U U U U U 0 N N N N N N N N N N N N N H i 0 0 0 0 0 0 0 0 0 0 0 0 O 0 2 I 2 I 2 I 0 rn LO a m Y V R a ;sunol : 960LZ) LSZZ-epu96V pn=l - pouno0;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wtjOe;4y N N v N ryi N ( N N f N N �i N f7i N N N C 'C C 'C 'C 'C 6 'C 'C 'C C 'C C 'C 'C 'C 'C 'C 'C 'C o F o a pipp coo �'o �`�7 N`M �' �vN.l,o,a, pN ppM NMN ON N M N Ol O N h M M h GD ifi O M W O if1 �D O M h �D N OD �Mp O N �Oyhpp p�� Cr h � � pNp �NMy � Ip NM � Oa�D O V W 0 N tD pO h a Na �p M �Opl O g N ro M ro a M N N M M N M N Ol n M N �a t�a 10 n0 t0 $� v> d> LL0 LLD iz iz 02 y� �a o6 L z - y� E 3 $� E L d E � E � j 7 y U >0 0�1 39 m `q f7 = j 7 V 0 v Ga y Q N 0 Z 0 LL I Q 21> Q 0 2 O Qno x x W W III�II x W x W x W x W R W x W x W x W I x W x W C Y Z y z 0 0 0 0 0 0 0 0 0 0 0 0 Q = 7 7 7 7 7 7 7 7 7 7 7 7 0 ;sunol : 960LZ) LSZZ-epu96V pn=l - pounoo;uewdol9n9a }sijnol 96-O6-£ZOZ .4u9wtjoe;4y b � ONi f+i, O Ol M a �iI h 0 0 N 0 W O 0 K M N N fV N �D � co � tOpi �'1 O Oryryi M q CN � �erypo rapo NO N N r N co N ti r N cp0 co�pp M R p pMp Ifl N•- N O O N N I f M OD co C7C rr$rr �E LLL0 GZ r Ei $ 2 ic u 6 v a E E an 10 L y E m 'Cq 5 U 0 0p�'y C Cq C T G o f Q i Q 0 2 O li f Q i Q (� Y Y Y Y Y Y Y Y Y Y Y Y a a a a a a a a a a a a x x x x x x x x x x x= m m m m m m m m m m m m 0 0 0 0 0 0 0 0 0 0 0 0 i i� i� i i i� r r n r 0 0 0 r r � o 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4si2o :ko r tzzaAeBV p=l-punoom_dm_O(3 m,nolgpOw22:m_tjOe!¥, |n @ | | � | | k f 2 k 2 c 2 k f c! f f f 2 f 2! 2 d/ d/ d/ d/ d d d/ d/ d/ | k( k0 k( kV k k k k K0 0 (\ k k k 2 ® ° R ; q ` ¥ k¢ k k 7 k( 2 7§§ ]§ k k 8 § § Lone ; . a ¥ # z ® ; k , 2 § $ ( k mk mu )o no � U ,§ ,§ §( §\ E E c !{ k f ` 7 a ) \ | , E E .| , , « ! E E •, , ) \}}2 \ a| \ z \ av . \ < t z a ( } 2 \ � | I c o e c o e 0 o c o c o= g Q Q@ Q@@ Q@ Q g@ R < « « < « « « a« < « < « « a a a a a a a a a a a a § § § § § § § § § § § § ) ,|£ a | ;sunol 960LZ) LSZZ-spuaBV lln=l - pounoo;uewdOIGAea;sunol 94-06-EZOZ :;uawyae;;y v rn u� a m Y V � � a 0 0 O O C' j CD t7 t+5 u7 ih u] t] F5 U5 � a H H H H H H I-- I-- I- [[OO t[pp ro � o T' of 1 o r- CV- O LO 0 Cd 07 co co Mr 0D � 00 It 3 a h-+ CL �0 CL ~ U C i OC E CS o s ta •� tI LU C) r- �bZi(D CL ++ W oa C) �, . a L 1�� Cz ) Q IL LIJ � ry L.L LL LL LL LL LL LL LL C J J J J J J J J LU J 4M: ;sunol : 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdolanaa }sijnol 96-O6-£ZOZ .4u9wtjoej4vLO I ,� rn a c.� V LM Q � Z � Q L W a� m W ;sunol : 960LZ) LSZZ-epua6V llnj - Iiounoo;uewdojanad;sianol 9L-O6-£ZOZ :;u8wLj3ejjV co LO uO Ln � u d N Y C/7 �_ a v Q :a ZD v C3 �� C l"V EQ c C-"J En lS ) a� CD Y 1 -c:c as Ins "�- �n � fl m CD V-5 as it C u 3� a N L7 CV N v= K-, y ;sijnol 960LZ) LSZZ-epuaBV pn j - Iiounoo;uewdolanad;sianol 96-0�-£Z0Z .;uawLjoejjV N ti Q LO N M M � a a� Y U l0 a N N M 00 00 O - N Ln N 0o ON Il_ (> N r-I O D\ r--, O� 00 Lr) N N N N .� N N bA bA clo Q Q bA � _N bA i 1 Q C6 N 0Z N N Q) C 0CIO U O Q b�A i W f6 `~ m CIOO a- O z V c o N f� •� 4j C Q w 2 m in m 2 Q. ri cal cri 4 Sri 16 ri 00 0; or -I O u � Q ;sunol 960LZ) LSZZ-epuOBV pnj - pounoo;uewdolanaa;sijnol 96-06-£Z0Z .;uewLloe44V N W Q LO N M � a a� Y U l0 a lD O lD N CP ri O I� M It lD lD [F N rq H OJ V CL O F- Y w rp 0 O (^ ++ } o 3 a z M I� 0000 rl M M L' M �D CC M Gl f0 V7 Q. O H Y O m -O O ip } F O 0 u. l7 Z > ;si.anol : 960LZ) LSZZ-epuaBV pn j - Iiounoo;uewdojanad;sunol 96-O6-£ZOZ :;uauayoejjV N � Q N Q) � M d N Y a 0 o+ C v N 0 > E 0 O 0. C N w W 0 . ■� N E O Z 0 0 a V> W M 0 ' 0 1 ^� E W � 0 Z C Q7 W > W Q. 2 c O �n N .., C W 0 0 L L V V O 0 r o f I 0 a <n M N O N O� 7 .1 ;sunol : 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdolanaa }sijnol 96-06-£ZOZ .4u9wtjoej4v I o 0 m a I ;sunol : 960LZ) LSZZ-epuaBV pn=l - pounoo;uewdOlOAGa;sijnol %-06-£ZOZ .;uewyoe;;V U O) E U Q E O U V�,0)0)C_ W 0 E ca. U) (: O O x 0- to O" O W i X LU m � m a) U L IC O J L (D N N > � > aD o 1 > �,� p W ca C U _ 2 co m N Q 0� O O 0 L a �0 W Un ;sunol : 960LZ) LSZZ-epuaBV pn=l - pounoo;uewdOlOAGa;sijnol %-06-£ZOZ .;uewyoe;;V U U z ca a� W i co c6 L? O z ° O EZ O 4 V m o u) 0) z LL O z co> >_, OC ° U o U ° U m DC .L O ° CL V L L 6 N O O C) O � o `J Qo > OC LL LL m o O Q ;sunol : 960LZ) LSZZ-epuOBV pn=l - pounoo;uewdolanaa;sijnol 96-06-£ZOZ .4uewLj3e44V F- Z W W 1-1 00 N U O N L U O co a_ 06 O U O Cn E 4-0 Q U O U O U O Z N U) U) O U co C) M L U O co U U c6 Q 0 cu cu 0 U G7 CL .Q E U O U Z 11 m 4-0 LL C: O H U)Q �w L17 F- AL U C1C, o v' �Q tim�a� ya -f--j C\ n (1) v I fW'�\ rtL V n� W\ M W CTfl O V - n� W Q N a) J � CO N �NLO U z � �� a, Q C OU O NO za) Q ; o� LL ��U) M M N a) }, > Ir- 0 N �w L17 F- AL U C1C, o v' �Q tim�a� ya J Q U 0 0 z Q M (�LO N M z COLL � �CY)4-0 M ar� o N o 0-o N °o Z3 Q O c~ o U) ( �(D V ° (D o O U Q Q U m ° Q �w L17 F- AL U C1C, o v' �Q tim�a� ya I / J }1 O a_ U z U) a z 0 z U cM N o LO o CO 0 ti N cfl N CO P'-- LO CO co N 4-j M 6 co 00 Q z w m < zz U LL LL Q DC O O LL LU I z O m N O N DC LU m 2 LU � LU / I U_ (a i F-- N N N O N E 0 O Q. 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This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. Packet Pg. 633 39.A.2 1 2 3 4 5 6 7 8. 9. 10 11 12 13 TABLE OF CONTENTS Page(s) Staff Topline activities -- 3-4 Executive Director -- 5-6 Arts & Culture -- 7-9 Group Meetings -- 10-14 Midwest Sales -- 15-17 Specialty Markets -- 18-19 PR & Communications -- 20-57 Social & Digital Media -- 58-59 Leisure Sales -- 60-62 LATAM -- 63 UK & Ireland -- 64-75 Germany -- 76-87 Sports Complex -- 88-90 z Packet Pg. 634 39.A.2 STAFF TOPLINE ACTIVITIES EXECUTIVE DIRECTOR 1. Visitor Florida's Governor's Conference: Attended the annual conference on tourism where industry leaders convene to discuss industry challenges and collaborative efforts. Within the conference Visit Florida provided a deep dive on an anomaly that occurred in the spring and the CVB has focused extensively on. Between April — July, all Florida destinations recognized an immediate and deeply felt decline in visitation. This was the very first time on record that such a downturn occurred without a natural disaster/ global event or financial crisis. After 3 years of recognizing uniquely strong visitation, travelers sought summer travel overwhelmingly among international destinations. Europe recognized 113% increase over 2019 levels while the Caribbean recognized 110% increase over 2019 performance. 2. Sizzle Dining Partnership: The CVB through the summer and throughout September partnered with Sizzle Dining to drive Florida Resident and Domestic overnight visitors. As a result of our marketing efforts, Sizzle Dining doubled its' event results this year, recognizing 50,000 restaurant meals across 90 restaurants. ARTS & CULTURE 1. Announced Season 2 of iARTE VIVA! through a press release and delivery of a press package to key local media partners. Installed BCC Chambers exhibition for the month of October. 2. Completed approval process of Tourist Development Tax grants with a presentation on history and changes to the grants program. The BCC approved the grants for FY2023- 2024 at their Sep. 26. Meeting. GROUP MEETINGS 1. We will be exhibiting in the Visit Florida Booth at IMEX America 2023 in October, which is the largest meeting industry show. We will have appointments with meeting professionals and decision -makers from throughout the US and the world. 2. IBTM World's 2023 Incentive Travel Report indicates that the recovery of the incentive travel sector is strong and strengthening. By sector, 'Finance and Insurance' is currently considered the most important sector in incentive travel. SAAS, pharmaceutical and healthcare; direct -to -consumer; and automotive. MID -WEST SALES 1. IMEX America: Our team will be attending the IMEX America tradeshow in las Vegas October 16 - 20, 2023, the largest MICE industry tradeshow in North America. We have been diligently working on confirming appointments for our stand in the Visit Florida booth and also prospecting clients to attend our hosted breakfast on the 2. FY24 Strategic Plan: We are carefully reviewing the travel calendar and selecting the most beneficial events to invest in for the next year that will yield the highest return on exposure and RFPs for the SPECIALTY MARKETS 1. As a result of our participation Destination Weddings & Honeymoons Specialists Association's Virtual Trunk Show, we have acquired a list of more than 200 new Romance Travel Agents and Planners who visited our booth and have been added to our database Packet Pg. 635 39.A.2 PR & COMMUNICATIONS 1. The combined efforts of the CVB's PR team and the Lou Hammond Group, achieved 39,863,763 media impressions in September for a media value of $81,230.60 for the month 2. September's PR focus was on all things "culinary" in Collier County; Sizzle Dining reported record participation (over 95 restaurants), and a charitable contribution of $48,884 to "Blessings in a Backpack, more than doubling the amount from last year. Restaurants reported that Sizzle dining "saved their September", helped them to hire more people and put mom & pop restaurants "on the map". "A Southern Neapolitan Night" media event at Campiello's hosted seven local and national media and influencers for future placements about Naples' dining scene. SOCIAL & DIGITAL MEDIA 1. Created captivating video assets for the Tourism Star 2. Produced Facebook Live broadcast showcasing Marco Island beaches and the renowned Seasalt restaurant LEISURE SALES 1. The international market is coming returning to the Paradise Coast. We had several tour operators indicate that they have added new product to their packagers/brochures. This is great news as we hope to get back to pre -pandemic levels. 2. Our partners need guidance and resources to work the international market. We have since added an international partner webinar to our partner portal along with the presentation for them to download. In addition, we have distributed key tour operators for them to start negotiations LATAM 1. 4 e-flyers were scheduled to be sent to AVIAREPS Colombia's database. Reach: approx. +2K leads per mailing Bogota. 2. Total media calls during the FY 2022-2023: 150 UK & IRELAND 1. we secured Ritz -Carlton placement within Virgin Atlantic Holidays destination accommodation offerings — this is a very significant achievement for the destination 2. This month, coverage highlights include The Sunday Times newspaper mentioning Naples — including The Ritz -Carlton as well as the Everglades — in a feature on destinations to visit in the Sunshine DIAMONDE 1. Successfully execution of our luxury tour operator fam trip to Naples in collaboration with Greater Fort Lauderdale from Sep 5-11 2. Participation at the CVB"s international partner webinar on Sep 14 SPORTS COMPLEX 1. The vendor is moving forward with the USL team negotiations and hope to have a contract to present soonest 2. will be reporting that PCSC has again exceeded our revised revenue targets and there is a chance that PCCS will complete this year in the black 0 Packet Pg. 636 39.A.2 Paul Beirnes DIRECTOR ACTIVITIES — September 1- 30, 2023 TASK 2023 Strategic Planning Projects 28 Collateral Development 22 Staff Planning & Development 24 New Projects 14 Current and Upcoming Significant Strategic Initiatives Sizzle Dining Partnership: The CVB through the summer and throughout September partnered with Sizzle Dining to drive Florida Resident and Domestic overnight visitors. As a result of our marketing efforts, Sizzle Dining doubled its' event results this year, recognizing 50,000 restaurant meals across 90 restaurants. Visit Florida's Governor's Conference: Attended the annual conference on tourism where industry leaders convene to discuss industry challenges and collaborative efforts. Within the conference Visit Florida provided a deep dive on an anomaly that occurred in the spring and the CVB has focused extensively on. Between April — July, all Florida destinations recognized an immediate and deeply felt decline in visitation. This was the very first time on record that such a downturn occurred without a natural disaster/ global event or financial crisis. After 3 years of recognizing uniquely strong visitation, travelers sought summer travel overwhelmingly among international destinations. Europe recognized 113% increase over 2019 levels while the Caribbean recognized 110% increase over 2019 performance Monthly Activities Trade Shows / Tourism Industry Conferences • Sept 6 — 8 : Attended the Visit Florida's Governor's Conference. Tourism Industry & Intra-Division Meetin • Conducted a series of meetings relating to the December SnowFest event taking place at the Paradise Coast Sports Complex. • Attend all BCC and TDC meetings promoting all agenda items relating to Tourism, Arts & Culture, Amateur sporting events and Sports Complex operations. • September 26 attended the Florida Restaurant and Lodging monthly board meeting. Staffing / Development • September 15, met with Michael McComas relating to his onboarding on the TDC. • September 28 attended a Directors meeting hosted by the County Manager's Office. • Conduct weekly scheduled one-on-one meetings with each of 11 current staff reports. • Conducted assigned / required Collier University training. • Monthly meeting with Deputy County Managers Dan Rodriguez. Packet Pg. 637 39.A.2 Strategic Implementation • September 1, met with the owners of a potential professional sporting team utilizing the Sports Complex beginning 2024 • During the month of September, executed the final elements of the FY'24 Strategic Marketing Plan. • Sept 12 met with the organizers of American Youth Football relating to the upcoming December event. • September 13, met with Kevin Wallace relating to guidance and evaluation of fit with a film project potentially taking place in Collier County. • September 13, met with Robert Lucius of Crew Land and Water Trust on ways that the CVB could work closer with Crew. • Sept 14, met with Sandy Diamond of the CHUBB Classic relating to enhanced integrational opportunities within the 2024 event. • September 19 had a meeting with Marco Island Asst. City Manager Casey Lucius regarding potential alignment for Marco Island grants requests. • Presented September 26 the Grants application to the BCC receiving full approval with recommendations to evaluate conditions and need for future Grants years. Marketing / Public Relations/Communications / Sales • Over the course of September hosted a series of ongoing strategic meetings with Miles Partnership relating to the evolution and update of the CVB's website to improve performance and user experience • Monthly PR agency meeting. • Monthly Paradise Advertising agency meeting. • Strategic guidance on all Meeting and Leisure email blasts. • Provide team with regular data insight and market intelligence. • Conducted a series of meetings internally as well as with Procurement related to the current / upcoming Call Center and Fulfillment Contract and evolving needs. • Hosted a number of meetings with Paradise Coast Sports Complex and Paradise Advertising on updating the lobby of the Sports Complex to be more functional in attracting and securing new clients to the facility. • September 14 attended the Garden and Gun Magazine media event promoting the culinary offerings of Collier County. • September 30 attended the USA Today Food and Wine event hosted at the Paradise Coast Sports Complex and met with the event organizers relating to future years at the Sports Complex. • Throughout the month of September aggressively promoted Sizzle Dining targeting Florida residents and domestic residents to attend the event during September. Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications. 0 Packet Pg. 638 39.A.2 Arts and Culture John Melleky —Arts and Culture Manager 09/01/2023-09/30/2023 EXECUTIVE SUMMARY TDT GRANTS AND OTHER GRANT PROGRAMS • Created TDT grant process presentation for BCC meeting on Sep. 12. • Researched the history of grants by finding old Executive Summaries. Updated presentation and created slides for final presentation to BCC on the TDT grant process. Presented information at Sep. 26 BCC meeting. • Collected last financial reports and final reports for FY 2022-2023 grant recipients. TDT GRANT PROGRAM MEETINGS AND FINANCIAL REPORT REVIEWS 09/01/2023 Marco Island Center for the Arts, Golisano Children's Museum of Naples 09/06/2023 Marco Island Center for the Arts, Naples Art District, The Naples Players 09/07/2023 Marco Island Center for the Arts, Golisano Children's Museum of Naples, The Holocaust Museum 09/08/2023 Opera Naples, Naples Art District TDT GRANT PROGRAM TIMELINE FY 2023-2024 CYCLE 01/23/23 Grant application portal opened at 9:00 AM. 03/03/23 Organizations can submit a draft application for review prior to the grant application deadline. Draft submission due by 5:00 PM. 4 organizations submitted. 03/06/23 Draft application reviews finalized — completed earlier than originally planned. 03/24/23 Grant Application Deadline — 5:00 PM. 13 applications received. 04/03/23 — 04/06/23 Grant applications were reviewed, and economic impact was measured for each grant application through the module. 04/07/23 - 04/21/23 Panel reviewed grants. 04/24/23 — 04/26/23 Panel reports created for the panel meeting. 04/26/23 Panel met and determined final awards. 06/19/23 Grants were approved by Tourism Development Council. Packet Pg. 639 39.A.2 DATE ORGANIZATION 07/18/23 Grant contracts completed by organizations. 08/08/23 Grant contracts to be approved by the Board of County Commissioners. ITEM WAS TABLED ON 8/8 09/12/23 Item to be presented with a new presentation on the grant program at the BCC meeting. Item taken off agenda. 09/26/23 A new executive summary and a new presentation were developed and presented at the BCC meeting. BCC approved the grants for FY 2023-2024. GENERAL CVB PROJECTS • Tourism Star Awards o Attended planning meetings for the Tourism Star Awards. o Worked with GlobalWorks on design ideas. Confirmed entertainment and decor elements for the event. o Attended hotel walk-through on Sep. 18. o Assisted team in proofing materials and timeline creation. PUBLIC ART COMMITTEE • Finalized board minutes from the July 26 meeting. Prepared materials and updated draft policies for committee review on Sep. 20. Completed and sent out meeting items. • Confirmed speaker for Sep. meeting. • Held the Public Art Committee meeting on Sep. 20. • Updated County system of the public notice, board materials, and minutes from the Jul. 26 meeting. GENERAL ARTS AND CULTURE PROJECTS • Promotion of Events o Confirmed filming of Boo at the Zoo for Oct. 13. !ARTE VIVA! - HISPANIC ART FESTIVAL • Completed and proofed press release for Season 2 of iARTE VIVAL • Completed website checks and proofing before final press release. • Distributed press release with PR team on Sep. 21. • Created press materials boxes to announce the new season and delivered them on Sep. 27. • Created thank -you boxes for partners. 0 Packet Pg. 640 39.A.2 • Confirmed items for Commissioners Chamber art installation for September. • Installed art on Sep. 28 in the Commissioners chambers. OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attending various arts and cultural activities throughout the month. DATE 09/01/2023 ORGANIZATION Nash to Naples — introductory meeting 09/07/2023 Arlington Men's Club — gave presentation on Tourism for Paul 09/07/2023 United Arts Collier — exhibition opening on Collier County Centennial 09/15/2023 Sarasota County — meeting about financial reporting on TDT grants program 09/18/2023 Naples Airport and UAC — exhibition opening 09/19/2023 Naples Art District — meeting about possible hospitality event 09/22/2023 Arts and Cultural Alliance of Sarasota County — meeting with new grant administration to discuss TDT grant program 09/26/2023 Artis—Naples — announcement of Naples International Film Festival films 09/27/2023 United Art Collier — monthly update meeting UPCOMING STRATEGIC INITIATIVES • Database project — compare organization information in IDSS and website to get consistency for individual artists. • Implement financial reporting and final reporting in the grant system. Packet Pg. 641 39.A.2 GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: Sept 1— 30, 2023 2022 2023 Number of Meeting Planner Contacts 60 in Sept 2022 68 (vs.103 in Aug; _ in July; 67 in June; 134 in May; 75 in Apr; 75 in Mar; 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) 38 leads sent 23 leads sent (vs. 34 in Aug; 34 in Number of RFP leads sent to hotel July; 41 in June; 36 in May; 37 in partners 21,559 potential room April 53 in Mar; 35 in Feb; 23 in nights Jan; 23 in Dec; 27 in Nov; 26 in Oct) 20,650 potential room nights (vs. $12,452,893 Estimated 18,473 in Aug; 18,228 in July; Economic impact 25,587 in June; 28,218 in May; 43,922 in Apr; 41,659 in Mar; 25,981 in Feb; 9,726 in Jan; 17,926 in Dec; 21,031 for Nov; 14,976 for Oct) $12,248,9188 Estimated Economic Impact (vs.$11,029,507 in Aug; $19,299,331 in July; $18, 011,067 in June; $21,451,385 EEI in May; $26,248,245 in Apr; 26,809,256 in Mar; $15,632,209 in Feb; $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 4 group booked 7 groups booked (vs. 11 in Aug; 0 in July; 5 in June; 1 in May; 1 in Apr; 13 in Mar; 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for $213,157 direct 3,800 TRN $2,136,505 direct Period booked spending El; spending El; (vs. 17,044 TRN 871 total room nights $13,581,772 0 in July; vs. 3,836 booked TRN $2,820,149 in June; 84 TRN $36,461 DEI in May; 545 TRN $260,987 in Apr; 16,413 TRN $8,233,600 DEI in Mar; 2,421 TRN $1,534,837 in Feb; 1,500 TRN in Jan, $705,664; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct 10 Packet Pg. 642 39.A.2 spending El; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement (RFPE) 6 in Sept 2022 1 For Sept (vs 1 for Aug; 2 for Requests July; 6 for June; 6 for May; 1 for Apr; 4 for Mar; 10 for Feb; 5 for Jan; 3 for Dec; 6 for Nov; 1 for Oct) 1 StarNet April 2026 Number of RFPE's to Contract 0 in Sept 2022 3 For Aug (vs. 0 for July; 2 for June; 0 for May; 0 for Apr; 7 for Mar; 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) Client Site Visits & FAM'S 4 in Sept 2022 0 in Sept (3 in Aug; 1 in July; 3 in June; 1 in May; 0 in Apr; 1 in Mar; 0 in Feb; 0 in Jan; 4 in Dec) Hotel Partner Site Visits 4 in Sept 2022 4 (vs. 2 in Aug; 2 in July; 3 in June; 9 in May (hotel DOS mtg); 10 in Apr; 3 in Mar; 3 in Feb; 3 in Jan; 2 in Nov; 17 in Oct) The Ritz -Carlton, Naples Number of Shows Attended 1 show in Sept 2022: 0 in Sept (vs. 2 in Aug; 1 in July; 0 Destination Southeast in June; 1 in May; 0 in Apr; 1 in Mar; 1 in Feb; 0 in Jan; 0 in Dec; Nov FSAE Annual Conference 2023 EVENTS ATTENDED Southwest Florida Concierge & Guest Services Association SWFLCGSA Meeting Midwest Market representative attended the SITE Educational Program on 9/7 and PCMA Greater Midwest Educational Program on 9/13. SALES ACTIVITIES • Preparation for IMEX America Visit Florida Booth Appointments and client breakfast event • Follow up from Destination Southeast Appointment Show • Finalizing upcoming travel calendar for me and Midwest market representatives • Working with Paradise on Group Meetings Customer Journey • Identifying key shows to focus on for geo-tracking efforts 11 Packet Pg. 643 39.A.2 • Working on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 23 leads this month — Sept (vs. 28 in Aug; 34 in July; 41 in June; 36 in May; 37 in Apr; 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 9/5: Assisted Gail Sullivan w/Meetings & Incentives Worldwide on airport info stats • 9/6: Joined International German FAM attendees Dolphin Explorer • 9/7: Performance Management Tasks with Michelle Pirre • 9/8: Midwest Market Call with Synergy -Connect team • 9/11: RFPE Request from Naples Grande David Martorana • 9/11: Performance Management Tasks with Claudia Cianfero Wood • 9/12: Florida Fire Chiefs RFP • 9/12: Partner visit Debra Frenkel Freedom Waters Foundation at her office • 9/12: SWFCGSA September Meeting Dorona • 9/13: IRF Invitational email for 2024 • 9/13: ABEM Site Inspection Chat with Pam Brown with Fort Myers CVB • 9/13: Asphalt Contractors 2025 / 2026 Tara Bess RFPE request • 9/14: Employee Health Benefits and Wellness Programs Focus Group • 9/15: ReliabilityWeb Call Jocelyn Green new contact • 9/18: STARNET 2-26 RFPE request Amy Barnes JW Marriott • 9/18: Tourist Development Council Monthly Meeting • 9/18: Met with Cyndy & Luisa w/ Paradise Advtg to discuss markets/Planner types for eScapes • 9/18: Site Visit Discussion Juli Hart at LaPlaya And Pam Brown with Lee County • 9/19: IMEX America Exhibitor Details discussion/webinar • 9/20: Destinations Int'I Impact Calculator Webinar • 9/21: FNGLA — Linda Adams Recap of Site Visit at Naples Grande while at LaPlaya • 9/21: SEHOUA 2025 Client visit with Regina Day at District Naples • 9/22: Provided list of Key Conferences to Paradise Advtg to focus on • 9/26: Hospitality event at DelMar • 9/29: Meeting with Katie Willams and Sandy Diamond with Outlyr OBSERVATIONS/TRENDS A recent article posted by Prevue Meetings shares that the EIC Global Events Barometer Finds RFPS, Group Room Night Levels Reach Pre -Pandemic Levels. The RFP recovery did vary by geographic region, with some areas showing a faster rebound than others worldwide. . 12 Packet Pg. 644 39.A.2 https://www.prevuemeetings.com/meetings-and-incentives/eic-global-events-barometer-finds-rfps- group-room-night-levels-reach-pre-pandemic-levels/?utm campaign=nl prevue&utm content=P- Brea kout-10-03-2023&utm medium=email&utm source=getresponse IBTM World report: Outlook strong for incentive travel IBTM World IBTM World's 2023 Incentive Travel Report indicates that the recovery of the incentive travel sector is going from strength to strength, with its global market value projected to reach approximately $186 billion by 2031. https://theincentivist.com/wp-content/uploads/2023/09/IBTM-Incentive- Report.pdf. cored own Ioad.946865515.pdf Some Key Takeaways: • By sector, 'Finance and Insurance' is currently considered the most important sector in incentive travel. SAAS, pharmaceutical and healthcare; direct -to -consumer; and automotive • In IBTM World's 2023 Trends report, authenticity, wellness and sustainability were highlighted as three critical elements driving a new breed of incentive programmes. Hotel Executive released an article on The Return of Meetings & Events: Better and More Meaningful Than Ever The Return of Meetings & Events: Better and More Meaningful Than Ever, by Louise Bang (hotelexecutive.com) UPCOMING STRATEGIC INITIATIVES Promoting our attendance at IMEX America 2023 in Visit Florida Booth. Working with Paradise Advertising on Linkedln and social media posts to increase appointments at the show. Initial call for Reviewing Group Meetings Customer Journey with Paradise Advertising Working on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. Reiterating Threshold360 Meetings Capture opportunity for our area hotels We continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. 13 Packet Pg. 645 39.A.2 LOOKING FORWARD Barbara Quigley and Lisa Chamberlain will be representing our destination at IMEX Americas 2023 October 16-20, 2023 in the VISIT FLORIDA booth. Client breakfast event is planned for Tuesday morning at IMEX. We will be attending GPS Events in Kansas City and St. Louis in early November 2023. We will be welcoming the Financial and Insurance Conference Planners' FICP Annual Conference 2023 to the JW Marriott Marco Island in mid -November. 14 Packet Pg. 646 39.A.2 NAPLES MARCO ISLAND EVERGLADES FLORIDA'S PARADISE COAST GROUP MEETING SALES REPORT Synergy -Connect Midwest Reps September 1-30. 2023 September 2022 September 2023 Number of Meeting Planner Contacts 80 225 Number of RFP leads sent 9 19 Number of Groups booked 1 Total Room Nights/Econ. Impact for Period booked 1753 Number of RFP Enhancement (RFPE) Requests 0 Number of RFP's to Contract Site Visits & FAMS 0 Number of Shows Attended 1 RFPs Event Name Organization Merkle Global ELT/Growth/Awards Meeting 2024 HelmsBriscoe 2025 ABPA Annual Conference HelmsBriscoe COE 2024- resource NCM 20Q1 March 2024 u_'_ ' O_ Maritz Travel Contact State Event Date (Total Room Nights Jasmine Eldeen MN Bruce Highberg IN Amy Hoffman I MO Maritz Travel Diane Cookson MO Maritz Travel Domenic Zupito PA January 21-26, 2024 April 21-28, 2025 305 April 27-May 6, 2024 2140 March 11-14, 2024 45 February 24- March 12024 1171 15 Packet Pg. 647 39.A.2 October 9-11, NCM03214 20D5-Key Largo 2024 Maritz Travel Kristen Fried MO 2024 38 White Cap 2026 President's Summit Maritz Travel Amy Hoffman MO June 18-25, 2026 1021 August 8-15, Merz AX 2025 NSM Maritz Travel Amy Hoffman MO 2025 1892 Apex North American Sales Meeting January 27-May 2024 Apex Tool Group Lisa Neylon IL 1, 2024 515 Edward Jones 2024 Retired Partners Maritz Global October 27-30, Meeting Events Sara Bambrick MO 2024 267 Ziegler Sr. Living Finance and Strategy September 16- Conference (Definite at JW Marriott) Helmsbriscoe Jill Stone MO 18, 2026 1753 Maritz Global October 6-9, Dell OEM Executive Summit Events Donald Potter MO 2024 124 Meetings & 2024 Middle Market Solutions Team Incentives February 7-9, Meeting Worldwide Gail Sullivan WI 2024 56 Legacy Holdings Leadership January 19-22, Conference HelmsBriscoe Jill Stone MO 2025 620 February 25- Mentora Foundation Spring Retreat HelmsBriscoe Roxy Dorrance IL March 1, 2024 100 Maritz Global January 20-26, Nedosiran PI Launch Meeting Events Domenic Zupito PA 2024 285 CAP 01/24 House of Delegates January 5-6, Steering Committee ConferenceDirect DayDay Howe ID 2024 24 October 6-9, Experian Vision 2025 Maritz Travel Donald Potter MO 2025 2345 December 1-3, �34 CAP 12/23 Curriculum Committee ConferenceDirect DayDay Howe ID 2023 PROSPECTING and OTHER ACTIVITIES • Received lead from Bruce Highberg (was at GPS Indianapolis Event) • BQ agreed to co-chair SITE Midwest's sponsorship committee • Reached out to IMEX attendees for appointments • Reached out to IMEX attendees for breakfast event • Contacted all incoming leads for updates and recommendations 16 Packet Pg. 648 39.A.2 LOOKING FORWARD • October 17-20, 2023 - IMEX - Visit Florida booth and Synergy Destinations Client Breakfast Event BQ and MZ attending • October 30, 2023 - Destination Reps Quarterly meeting and presentation to Emergency Nurses Association • November 7, 2023 - GPS Events Kansas City - BQ Attending • November 8, 2023 - GPS Events St. Louis - BQ Attending • November 28, 2023 - SITE Holly Trolley • November 29-30, 2023 - Holiday Showcase - Chicago - BQ Attending tbd • December 6, 2023 - Destination Reps Holiday Party 17 Packet Pg. 649 39.A.2 Specialty Markets Michelle Pirre - Sales Assistant 9/1/2023-9/30/2023 PERIOD AT A GLANCE 2022 2023 Number Meeting Planners 0 138 Number of FAM's/Site Visits 0 0 Tradeshows/Events 2 1 Number of RFP's Definite 1 lead turned definite 360 room nights with EIC $396,907.87 0 Leads turned definite Number of RFP's Sent 4 leads sent 233 total room nights and $132,012.92 EIC 10 leads sent with 328 room nights and $681,331.48 potential EIC Meetines & Events: September 5, 2023 —Big Rocks meeting - Weekly meeting with CVB Team to discuss interdepartmental missions, updates, and issues. September 6, 2023-Call with Shira Rubin with American Urological Association to discuss upcoming BOD Meeting and give suggestions for hotels and offsite venues. September 7, 2023 — Meeting with Supervisor, Lisa Chamberlain to discuss FY 2024 KRA's. Sept 11, 2023 —Big Rocks meeting - Weekly meeting with CVB Team to discuss interdepartmental missions, updates, and issues. September 11, 2023-Toursim Awards committee meeting to discuss update and needs for this year's tourism star awards program. September 12, 2023-1:1 Meeting with Director to discuss need s for Specialty Markets. September 12, 2023- Meeting with Karrie Brick at II Santuario to discuss possible new event venue and assist with open house. September 12, 2023- Call with Andrea Caputo -Gauthier at HelmsBriscoe to discuss options for a potential Leadership Meeting. (This small group ended up booking at the Ritz Carlton Tiburon with the assistance of the CVB) September 14, 2023-CVB International Market Webinar-Attended virtual event hosted by Claudia Cianfero and the international partners who presented how to work with tour operators and receptive IN Packet Pg. 650 39.A2 September 18, 2023- Walk through of Naples Grande for upcoming Tourism Awards program with our CVB Staff. September 21, 2023- Destination Wedding & Honeymoon Specialists Association -Exhibitor at virtual trunk show. Specialty Markets One pivotal element of the Specialty Markets FY2024 marketing strategy involves establishing connections with luxury wedding planners, as they have the potential to bring numerous events to our region. On September 21, 2023, the CVB participated as an exhibitor at the 2024 Destination Wedding & Honeymoon Association's Virtual Trunk Show (DWHSA). DWHSA is an organization that specializes in providing education, resources, and support to travel agents and wedding planners who focus on destination weddings and honeymoons, boasting a membership of over 800 professionals worldwide. As a result of our participation, we have gathered contact information from more than 200 Romance Travel Agents and Planners who visited our booth during the event. These valuable contacts have been added to our mailing lists. Additionally, our booth, featuring our videos and downloadable collateral, will remain accessible on the website throughout the entire year for the benefit of all DWHSA members who wish to use these resources for their clients. We have also included a link for travel agents and planners who are interested in becoming a Paradise Coast Specialist, a program that our leisure sales manager launched earlier in the fiscal year. This extends our outreach to a diverse market of agents. You can access our booth by clicking here-> Fall 2023 RTTS Exhibitors - DWHSA C, Collateral Downloads Official Visitor Guide Official Spanish Visitor Guide Paradise Coast LGBTQ Guide Wedding & Honeymoon Inspiration Become a Paradise Coast Specialist! Naples, Marco Island, EvergLades Convention & Visitors Bureau Michelle Pirre, Specialty Mallets, 2fiN0 Horsesnoa Dr. N # 1[IS Naples. FL 3diNd OFi1ca:123925Z-5380 Moblle� 12391 fi9fi] Mlcnekle_PlrteiSCalderCwnlyFLgov i f/Qfim O® W.1-to Florida's Paradise Gaast Te Naples Marto Island Evoglades GYB is yourgaleway b an array N egaienms fFac awaH in Mn mndtlahle dert'esauae. Fon miles of Pisline wake sand - w a�min}Hower-lined abeecs upscale si�opphy tlkcri�s, achriNng ansaM culture uene. unique lordl dinlny exPedence .umtlscMlll Irg Fl9xlig and boatlng atluuntures, wr legion na I[ all. ,9 �mAnnne,are wderewpeededna,ed.nsna,mg de pn,ynl�wmmal�.�emn,�nl�ni, e.t�oalnan aasclrer wlm cNe wa�w, Gallery Travel Agent Registration I Naples, Marco Island & EvergLades paradisecoast.corn 19 Packet Pg. 651 39.A.2 PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power September 1-30, 2023 PERIOD AT A GLANCE September 2023 September 2022 / 2021 September 2023 Media Interactions 284 September 2022 — 53 September 2021 - 20 Journalists/Influencers Hosted 9 September 2022 —1 September 2021 - 1 Journalists/ Influencer Activity: Hosted media event, "A Southern Neapolitan Night" at Campiello's in conjunction with Garden & Gun magazine on Sept. 14t". The following influencers and journalists were in attendance: o Jane Enos, Editor in Chief, Naples Illustrated o Addison Pezoldt, Associate Editor, Gulfshore Life o Paloma Villaverde de Rico, Recommend Magazine o Tom Steighorst, Travel Weekly o Cora Bolds, @coraincolo o Sarah Gallo, @ thefivefoottraveler o Jorge & Tatiana, @naplesnoms • Hosted Cathy Chestnut, Editor, Palm Beach Media Group, September 15 — 17 at Edgewater Beach Hotel, Activities included tour at Capri Inn, visit to Rookery Bay, the Baker Museum and dining at Bha! Bha! Persian and Coast restaurants for future media placements. • Influencer Vetting - Sandra Schmidt, blogger of One-Million-Places.com from Germany looking for family activities for a last minute visit • Influencer Vetting - Rosemary Rojas, @glamvacayinsider, a social media influencer focusing on Brazil, Colombia, Mexico. • Influencer Vetting - Jessica Human, @WeChoseAdventures a social media influencer who focuses on outdoor family travel advice • Influencer Vetting - Sandra Schmidt, German blogger with @onemillionplaces, a family blogger • Influencer Vetting — Jeryl Brunner, freelancer for Forbes, Newsbreak for a FAM in November 2023 • Influencer Vetting — Sandy Tillilie, journalist with AAA Traveler, AAA Club Alliance's award -winning travel magazine with a circulation of 170,000 households in 13 states and DC for FAM in October. • FAM Itinerary creation — Antje Gerstenecker a German travel bloggers / journalist focusing on family, travel, food and outdoor experiences. • FAM Creation - Jessica Darrington (@whereisbriggs, 286k followers) a social media influencer who highlights Florida's family -friendly destinations, we are working with VISIT FLORIDA for her itinerary • FAM creation — Tom Steighorst, Travel Weekly. Tom did site visits at The Capri Inn, Inn on Fifth and Naples Grande Beach Resort 20 Packet Pg. 652 39.A.2 • FAM creation - Paloma Villaverde de Rico, Recommend Magazine. Paloma enjoyed lunch at The French, Tesoro, Coast and toured The Capri Inn, Inn on Fifth and JW Marriott Marco Island Beach Resort and the Edgewater Beach Hotel and visited the Baker Museum. • FAM Creation - Jeryl Brunner, freelancer for Forbes and Newsbreak for a FAM in November 2023 • FAM Creation - Sandy Tillilie, journalist with AAA Traveler, AAA Club Alliance's award -winning travel magazine with a circulation of 170,000 households in 13 states and DC for FAM in October. • Image Request - James Killick of Virgin Atlantic Holidays requested images for an upcoming tour operator brochure - designed to promote the destination to the UK leisure traveler. • Image Request - Jen Larcom of Pop Design Group requested images for a free annual printed publication, the RVers Guide to Florida for our client, the Florida RV Trade Association. • Image Request — Lauren Eve of Southern Travel and Lifestyle requested images for a mention for Marco Island dolphin tours. • Image Request - Cathy Chestnut of the Palm Beach Media group requested images for the Naples on the Gulf SWFL Relocation Guide • Image Request— Nina Sologubenko of Black Diamond requested images for FPC social media • Image Request— Grace Ubben of Lou Hammond Group requested images for Event promotion on LHG's social media channels • Image Request — Paloma Villaverde de Rico of Recommend magazine requested images for an editorial piece on Naples and Marco Island • Image Request — Brittney Kleis of Gulfshore Life requested images for her online article • Information Request — Provided Lou Hammond Group with detailed information about Marco Island's Christmas Island Style for Southern Living's "South's Cutest Christmas Towns" list • Information and image request — Provided Alan Jones of Blue Life online publication which is part of the Yamaha Marine website that has 330k followers' information and images on the everglades. Activity: • Project management for 2023 Tourism Star Awards event. • Distributed iArte Viva! press release —follow-up with journalists • Oversight of destination visits by Recommend magazine, Palm Beach Media Group, 5-Foot Traveller and Travel Weekly. • Directed internal PR efforts for Sizzle Dining September event • Directed call with Paradise advertising and Margaritaville marketing team to discuss social media best practices and future collaboration opportunities leading up to grand opening in December. • Drafted response to request for information from CC PIO Communications team — clarification on TDC grant awards process. • Set up training sessions for Muck Rack media monitoring service • Researching opportunities to assist Seminole Tribe in publicizing American Indigenous Arts Celebration in Big Cypress — Nov 3 - 4 • Submitted eco adventure information to Neapolitan Magazine (in -room at Naples Grande Beach Resort) • Submitted article to myCollier newsletter (iArte Viva!) • Fact checked article for U.S. News & World Report — (general Naples, JW Marriott Marco Island information) • Coordinating speaking engagements for Press Club of SWFL luncheons (2024) • Forwarded Sun Sentinel information request (storm surge Idalia) to CC PIO / Communications team for response. 21 Packet Pg. 653 39.A.2 • Submitted information to Visit Florida for upcoming pickleball articles. • Interviewed by Bella Line / Fox 4 regarding beach restoration and effects on tourism • Participated in EOC operations calls related to potential threat of Tropical Storm Idalia. • Meeting with Hora Miami magazine for potential collaboration. • Reviewed Partner Survey results • Reviewed grant awards release information • Reviewed options for Influencer Management Platform — Click -Up • Reviewed new outlets and reach with Golf America —Alan Hunter. • Monitored social media coverage, updated Linked -In posts • Monitored website for relevance and updated content. • Attended monthly Concierge Association meeting and networking event • Updated Partner Resource page • Participated in Website build -out project. • Overview of content for 2024 Visitors Guide Regional and International PR Initiatives: • Reviewed options for collaboration with National Geographic Traveller UK / USA Special • Forwarded current media information for potential coverage in MAZE magazine (German) Website Listings, Events and Deals • Created, updated, or deleted 114 event listings for the website. The events page jumped from the top 5 viewed pages in July to the second most viewed page in August and had 15,736 views • Created 9 deals on www.ParadiseCoast.com. In August our deals page views was down 43% from the previous year with 1736 views. • In September we updated or deleted 9 business listings on the website. Administration & Writings • Attended health care focus group for Collier County. • Drafted event overview article for Naples on the Gulf magazine —January 2024 publication date • Edited September Coastlines monthly partner newsletter for distribution • Submitted Destinations Florida Quick Trips September article • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO call. • Prepared September TDC PR Report. • Completed required County training programs News & Press Releases: https://www.parad isecoast.com/media-center/news-releases/ceo-producing-artistic-di rector-kristen-court'-awarded-2023- murray-hendel 22 Packet Pg. 654 39.A.2 https://www.parad isecoast.com/media-center/news-releases/sizzle-din ing-half-time-report-schoolchildren-score-more https://www.parad isecoast.com/media-center/news-releases/the-ritz-ca rlton-na Ales-tiburon-marks-dia-de-los-muertos-with- festive https://www.paradisecoast.com/media-center/news-releases/naples-marco-island-everglades-cvb-announces-season-2-arte- viva-yearlong https://www.parad isecoast.com/media-center/news-releases/big-corkscrew-isla nd-regional-park-aquatic-com plex-opening https://www.paradisecoast.com/media-center/news-releases/backyard-bash-retu rns-to-the-chiIdrens-museum-naples https://www.parad https://www.paradisecoast.com/media-center/the-news/paradise-coast-sports-complex-to-exceed-revenue-projections-50- isecoast.com/media-center/the-news/best-beaches-florida-marco-island fiscal-year https://www.parad isecoast.com/media-center/the-news/fa II -travel -satisfy -you r-h unger-these-10-cu Iinary-destinations https://www.Paradisecoast.com/media-center/the-news/collier-county-tourism-industry-sets-goals-2023-24-fiscal-year https://www.parad isecoast.com/media-center/the-news/naples-marco-island-everglades-anu ncia-la-temporada-2-de-arte-viva https://www.paradisecoast.com/media-center/the-news/after-ian-local-leaders-are-hopefu I-say-tourism-slowly-recovering- fort-myers the atlanta 30urnat-coustitutiOn Fall Travel: satisfy your hunger at these 10 culinary destinations Stone crab, po-bons, craft beer, Goo Goo Clusters and Johnny cakes are on the menu. TRAVEL By Tracy Kaler Sept 19, 2023 23 Packet Pg. 655 39.A.2 Fall Travel: Satisfy your hunger at these 10 culinary destinations Stone crab, rxi-N ys, craft beer, Goo Goo Clusters and Johnny cakvs are on the rncnu. TRAVEL By Tracy Kaier Seµ 19, i023 Fall promises countless opportunities for food -focused travel. Venture through the Southeast or hop a flight to the Pacific Northwest or Caribbean and treat yourself to a gourmet getaway. Whether you're in the mood to try heritage fare in the North Carolina mountains, sip local brews along Alabama's Gulf Coast or experience a seafood boil in South Carolina's Lowcountry, these 10 escapes celebrate the culinary culture of each destination. Just be sure to bring your appetite. `rc:J-:r-&,D:- MiDos Maples, Florida Tender and slightly sweet, stone crab is one of Florida's most delicious delicacies. Crabbers harvest only the claws, protecting the life of the crustaceans. Because these crabs actually regenerate their claws, stone crab is a sustainable seafood. To honor the shellfish, head to the Stone Crab Festival on the Sunshine State's Paradise Coast Oct. 27-29 in Naples' Tin City, once the town's fishing hub and now a trendy maritime downtown shopping area. The three-day party includes stone crab races, ice cream eating contests, tours, live music and more, with nearby restaurants like Pinchers selling the seafood delicacy. The cracking of the first stone crab will occur at b p.m.Oct. 27, followed by music from Tobacco Road Band_ Stone Crab Festival. Oct. 27-29. Free entry, food prices vary. 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F.I.Imc oikl,rc gLlasic mv'c A—:— IFa wM-. wmh popx otpr'kL tpdahad wolnccnit!ry and srxr. nlddlag. and t—cf,In,ptno a'I C—ur.al OtI- omhar.cc—tc hbc.ric Iho Fi31G-r, arc a; aro dobod Wfhr r— sswwn chaks and w-ry-h—d couchos that arc —;. ge— Ing. bat --and msatYjg cpac—a spa and uoErcss C—Is am ak.4—t dd to spatlous suhcs Inclsdtlg tno-sa rtth mioonlcs that ctcrFs= [: w—t- -a and none dning opbl dwwkay'2Om !r ox—a J*-M onl h—frsi rrac And I — inn -OM LUXEsO'JIZIE.=GM 26 Packet Pg. 658 •a=r.10 39.A.2 Get ready to embark on a journey "into the vibrant heart of Hispanic arts and culture as Florida's Paradise Coast gears up for an exhilarating celebration like no other - iARTE VIVA!" Presented by the Naples, Marco Island, Everglades Convention and Visitors Bureau, expect this yearlong extravaganza to be an "unforgettable tribute to the rich cultural tapestry of the Hispanic community, which constitutes nearly 30% of the region's population." iARTE VIVA! recently earned two prestigious SUNsational Awards presented by the Florida Festivals and Events Association. These accolades recognize innovation, uniqueness, and creative collaboration. In its budget category, iARTE VIVA! secured the first -place award for its exceptional public relations/media campaign, and an impressive third place for its captivating Website. "Last year's inaugural season was a great success," said John Melleky, arts and culture manager for the Naples, Marco Island, Everglades CVB stated. "Over 293,000 attendees participated in the diverse cultural programs offered by 20 organizations throughout Collier County. iARTE VIVA! provided a tremendous platform to promote Collier County's cultural assets because we know that Collier County Is Culture. Last year's iARTE VIVA! advertising campaigns achieved over 50 million impressions across key drive markets, according to the CVB. Social media campaigns that showcased individual artists' stories garnered over 7.5 million impressions, 59,000 website visits, and nearly 44,000 video views. The second season of iARTE VIVA! will bring some new programs. • The Naples Zoo, a new addition to the festival, will offer an exciting journey through the South America exhibit, where you'll encounter captivating creatures such as Capybaras, Coatimundis, Toucans and Tapirs. • Gulfshore Playhouse takes the stage with Pulitzer Prize winner and Tony -nominated playwright, Quiara Alegria Hudes, and her compelling play 26 Miles in October. This heartwarming story unfolds the tale of a fractured family rediscovering the power of love. Naples Botanical Garden will celebrate Dia de los Muertos on November 4-5. Originating in Mexico, this vibrant holiday invites the community to come together, share cherished 28 Packet Pg. 660 39.A.2 memories of loved ones, and celebrate the bonds that unite us. This returning event from last year is a highlight of the fall calendar of events. Public art takes center stage with two installations. Arts organizations are working together to create a tapestry called "Weaving Narratives," which will be installed at Naples Art Institute in March 2024. Now showing is "The Face of Immokalee," a captivating installation at Lipman Farms in Immokalee. Photographer Michelle Tricca honors the resilient Immokalee community through a striking series of black and white portraits of its children. This moving work will also be on display at Artis—Naples, The Baker Museum, from November 2023 until April 2024. iARTE VIVA! will also be filled with the rhythm and melodies of talented Hispanic artists. The Marco Island Center for the Arts' Musical Interludes will introduce a variety of musical talents, including Latin Grammy winner Dr. Ed Calle, local sensation L-Yen, and Latin Grammy nominee Leslie Cartaya. Meanwhile, Artis—Naples boasts a lineup that includes nationally renowned artists Gilberto Santa Rosa and Pink Martini. This year's lineup will also include Arts Alive! gatherings every Thursday at Naples Art District, a medley of outdoor art festivals, and much more. iARTE VIVA! is set to offer residents and visitors an unrivaled assortment of events and performances throughout the year, spread across multiple locations throughout Florida's Paradise Coast. It's a heartfelt tribute to the beauty and unique contributions of Hispanic culture. For a list of upcoming events and to immerse yourself in the iARTE VIVA! experience, please visit the iARTE VIVA! website at arte-viva.com. 29 Packet Pg. 661 39.A.2 THE parPOST srt jueves, 21 de septiembre de 2023 Naples, Marco Island, Everglades anuncia la temporada 2 de iArte Viva! �40ARTE i V I VA i A Celebration of Hispanic Arts & Culture Preparese para embarcarse en un viaje al vibrante coraz6n de las artes y la cultura hispanas mientras Paradise Coast de Florida se prepara para una celebraci6n emocionante como ninguna otra: 1ARTE VIVA! Presentado por la Oficina de Visitantes y Convenciones de Naples, Marco Island y Everglades, este espectaculo de un ano de duraci6n promete ser un tributo inolvidable al rico tapiz cultural de la comunidad hispana, que constituye casi el 30% de la poblaci6n de la regi6n. iARTE VIVA! Recientemente obtuvo dos prestigiosos premios "SUNsational" presentados por la Asociaci6n de Eventos y Festivales de Florida. Estos premios reconocen la innovaci6n, la singularidad y la colaboraci6n creativa. En su categoria de presupuesto, 1ARTE VIVA! obtuvo el premio del Primer Lugar por su excepcional campaiia de Relaciones Publicas/Medios, y un impresionante Tercer Lugar por su cautivador sitio web. John Melleky, Gerente de Arte y Cultura de Naples, Marco Island, Everglades CVB declar6: "La temporada inaugural del ano pasado fue un gran exito. Mas de 293,000 asistentes participaron en los diversos programas culturales ofrecidos por 20 organizaciones en todo el condado de Collier. iARTE VIVA! proporcionado una tremenda plataforma para promover los bienes culturales del condado de Collier porque sabemos que el condado de Collier es cultura". Las campanas publicitarias de Arte Viva del ano pasado lograron mas de 50 millones de impresiones en mercados clave. Las campanas en las redes sociales que mostraban historias de artistas individuales obtuvieron mas de 7,5 millones de impresiones, 59.000 visitas al sitio web y casi 44.000 visualizaciones de videos. La segunda temporada de iARTE VIVA! traerA algunos programas nuevos extraordinarios: El Zool6gico de Naples, una nueva incorporaci6n al festival, ofrecer6 un emocionante viaje a traves de la exhibici6n de America del Sur, donde encontrara criaturas cautivadoras como capibaras, coatimundis, tucanes y tapires. 30 Packet Pg. 662 39.A.2 Gulfshore Playhouse sube al escenario con la ganadora del Premio Pulitzer y dramaturga nominada al Tony, Quiara Alegrfa Hudes, y su convincente obra 26 Miles en octubre. Esta conmovedora historia desarrolla la historia de una familia fracturada que redescubre el poder del amor. El Jardfn Botanico de Naples celebrarA el Dfa de los Muertos del 4 al 5 de noviembre. Originaria de Mexico, esta vibrante festividad invita a la comunidad a unirse, compartir recuerdos preciados de sus seres queridos y celebrar los vfnculos que nos unen. Este evento que regresa del ano pasado es to mas destacado del calendario de eventos de otono. El arte publico ocupa un lugar central con dos instalaciones. Las organizaciones artfsticas estan trabajando juntas para crear un tapiz llamado Weaving Narratives, que se instalarA en el Instituto de Arte de NApoles en marzo de 2024. Ahora se muestra The Face of Immokalee, una instalacion cautivadora en Lipman Farms en Immokalee. La fot6grafa Michelle Tricca rinde homenaje a la resiliente comunidad de Immokalee a traves de una sorprendente serie de retratos en blanco y negro de sus ninos. Esta conmovedora obra tambien se exhibirA en Artis—Naples, The Baker Museum, desde noviembre de 2023 hasta abril de 2024. iARTE VIVA! Tambien estarA lleno del ritmo y melodfas de talentosos artistas hispanos. Los Interludios Musicales del Marco Island Center for the Arts presentaran una. variedad de talentos musicales, incluido el ganador del Grammy Latino Dr. Ed Calle, la sensaci6n local L-Yen y la nominada al Grammy Latino Leslie Cartaya. Mientras tanto, Artis—Naples cuenta con un cartel que incluye a los artistas de renombre nacional Gilberto Santa Rosa y Pink Martini. iLa programaci6n de este ano tambien incluirA Arts Alive! reuniones todos los jueves en el Distrito de Arte de NApoles, una mezcla de festivales de arte al aire libre y mucho mas. iARTE VIVA! estA preparado para ofrecer a los residentes y visitantes una variedad inigualable de eventos y actuaciones durante todo el ano, repartidos en multiples ubicaciones a to largo de Paradise Coast de Florida. Es un sentido homenaje a la belleza y las contribuciones unicas de la cultura hispana. 31 Packet Pg. 663 39.A.2 L1&11r Florida's Paradise Coast will Resonate with the Heritage, Sounds, Dances, and Visual Arts of the Hispanic community. Arts & Culture SRQ DAILY FRIDAY WEEKEND EDITION FRIDAY SEP 22, 2023 1 Get ready to embark on a journey into the vibrant heart of Hispanic arts and culture as Florida's Paradise Coast gears up for an exhilarating celebration like no other - iARTE VIVA! Presented by the Naples, Marco Island, Everglades Convention and Visitors Bureau, this yearlong extravaganza promises to be an unforgettable tribute to the rich cultural tapestry of the Hispanic community, which constitutes nearly 30% of the region's population. iARTE VIVA! recently earned two prestigious SUNsational Awards presented by the Florida Festivals and Events Association. These accolades recognize innovation, uniqueness, and creative collaboration. In its budget category, iARTE VIVA! secured the First Place award for its exceptional Public Relations/Media Campaign, and an impressive Third Place for its captivating Website. Last year's iARTE VIVA! advertising campaigns achieved over 50 million impressions across key drive markets. Social media campaigns that showcased individual artists' stories garnered over 7.5 million impressions, 59,000 website visits, and nearly 44,000 video views. The second season of iARTE VIVA! will bring some extraordinary new programs iARTE VIVA! is set to offer residents and visitors an unrivaled assortment of events and performances throughout the year, spread across multiple locations throughout Florida's Paradise Coast. It's a heartfelt tribute to the beauty and unique contributions of Hispanic culture. For a comprehensive list of upcoming events and to immerse yourself in the iARTE VIVA! experience, please visit the iARTE VIVA! website at www.arte-viva.com. To learn more, visit « View The Friday Sep 22, 2023 SRQ Daily Edition 32 Packet Pg. 664 39.A.2 GULFSHORE BUSINESS SOUTHWEST FLORIDA'8 BEST VIEW OF BUS INES8 Collier County tourism industry sets goals for 2023-24 fiscal year BY SAMANTHA ROESLER SEPTEMBER 20, 2023 PH O CREDIT:COLLIER COUNTY GOVERNMENT Despite Hurricane Ian damaging beaches, flooding restaurants and shutting down major hotels for more than six months to start the 2022-23 fiscal year, Collier County reported economic impact from tourists reached $3.4 billion by July. "We're going to be behind last year because of loss of our momentum through the hurricane, but occupancy has remained pretty solid, all things considered," Collier County Tourism Director Paul Beirnes said during Monday's Tourist Development Council meeting before setting his sights on goals for the 2023-24 fiscal year. In 2022, the total economic impact from tourism amounted to more than $4.4 billion. The majority of in -state tourists came from the Miami and Tampa areas, and New York and Illinois represented the majority of out-of-state visitors. Illinois visitors brought the most economic impact, accounting for $3.4 million in spending, followed by Minnesotans spending $1.7 million. From 2019 to 2021, Miami was among the top three markets nationally to visit Collier County. Its rankings have since dropped to fifth in 2022 and sixth so far in 2023. Beirnes seeks to focus on how to further encourage other Florida visitors to convert 33 Packet Pg. 665 39.A.2 their stays from day trips to overnight stays. However, he said the drop in visitation is due to the increase in competition around the country since the COVID-19 pandemic. "A lot has happened. You have to kind of dissect that, because [2021] was in the rebound out of the pandemic. So, they were coming, they were spending, this is where those from Miami -Fort Lauderdale were taking their vacation. And now, they've kind of balanced back," Beirnes said. Canada has become the top international market for the county, with the United Kingdom and Germany trailing just behind. Beirnes said as of Oct. 1, there will be no marketing representation from Latin America due to intense competition from surrounding markets, and that marketing money will be redeployed to the Canada, U.K. and Germany markets. "Market share of [the Latin American] audience has become excessively competitive. We don't hold a candle to the Orlandos, Miamis, Tampas, of what they're spending on the Latin American market, plus the direct service that flies into those markets," Beirnes said. "So, one of the things that we recognized was we needed to pull back, we needed to reallocate funds." Looking into the future of tourism, Beirnes said those of higher monetary status will continue to consider Southwest Florida as a vacation destination during rising inflation. Beirnes said the mindset of more responsible tourism will continue to become normalized, with more tourists desiring to immerse themselves in local communities by visiting more unique spots and locally owned businesses. 34 Packet Pg. 666 39.A.2 "Fewer people are looking for that common vacation, but really authentic experiences, and I believe that we have that," Beirnes said. "That is really the fiber not only of our restaurants —it's not back-to-back chain restaurants, there are very unique upscale restaurants —but we have Everglades City and the Everglades and just incredible ecotourism and spectacular beaches. Definitely a unique experience." Beirnes and his team are aiming to exceed 2023 numbers in tax collections by 5% in 2024. 35 Packet Pg. 667 39.A.2 Collier commissioners approve tourist tax grants, but look to tighten up Laura Layden Naples Daily News on them next year Nonprofit and other private arts and cultural organizations could find it more difficult to get a slice of Collier County's tourist tax pie next year. On Tuesday, county commissioners approved more than a dozen tax -funded grants for next year, but sounded an alarm that the rules and outcomes could be different next year. Ahead of the meeting, word spread to the awardees that they could be "defunded." They showed up in force to argue for full funding and support, for the important role they play in the community and tourism development. Elysia Dawn, executive director of United Arts Collier, emphasized the value of the industry, which has a $108 million annual economic impact and provides 3,000 full-time jobs in the county. "It's not just charity," she said of the grants. "Really, it's an investment in our community because the arts do serve our community." 36 Packet Pg. 668 39.A.2 Since two new faces joined the commission earlier this year, the board has stepped up scrutiny of county spending, while looking to tighten up on operations. At the same time, the county has faced budget shortfalls for parks, libraries, and other services, driven mostly by growth and inflation. The county collects a 5% tourist — or bed — tax on overnight stays at hotels and other vacation rentals. A sliver of the money is set aside for grants to help nonprofits and other private organizations cover the cost of marketing, programming and events that promote tourism. Commissioners approved nearly $825,000 in grants from two programs for 2024, but warned the purse strings could be tightened in 2025. In case you missed it:Collier board votes to roll back property rates, and cut money for Conservation Collier More like this:After Ian, local leaders are hopeful, say tourism slowly recovering in Fort Myers, Naples Commissioner questions allocation of tourist tax Chris Hall, one of the newer commissioners, questioned the need and purpose for the grants, and whether the money could be better spent on public assets and projects. After getting a stamp of approval from the Tourist Development Council, the awards to private groups usually appear on the consent agenda, which is approved in one fell swoop. Hall pulled it, asking for a presentation about the history of the grants from the county's tourism director. 37 Packet Pg. 669 39.A.2 After the presentation, Hall remarked that he loved the arts, but wasn't sure if they were the best use for the tax money, especially in the aftermath of Hurricane Ian, which caused so much damage to the county's beaches and parks. "We have public assets, that need public money support," he said. He asked staff to detail some of the needs. The needs include new restrooms and new asphalt for parking lots, at several county parks. "We want our beaches, our public assets to be top notch," Hall said. He suggested the private organizations could live without the grants, and argued they surely would not go into bankruptcy without them. "I don't think that's true at all," he said. "Not in the least." In general, he said he didn't like the idea of using public money to support private business. He said private businesses should not rely so heavily on the money, when it's never guaranteed "They are gifts," Hall said. "They are public monies." Commissioner Bill McDaniel agreed. "Just because you get it once, doesn't mean you are going to be able to be approved for it again," he said of the annual grants. W.* Packet Pg. 670 39.A.2 Rules for grant program could change next year McDaniel, who currently serves as chairman of the Tourist Development Council, said he'd like to see more of a prioritization in determining who gets the grants, and how much they receive He suggested more analysis for the next "bequeaths" a year from now. Hower, McDaniel said the recommended grants for 2024 should be approved and left alone "for now." Chairman Rick LoCastro said the money should be awarded as recommended, too, but emphasized that it might be the "last time" the grants are approved "as is," with more documentation and justification likely to be required in the future. He said the message should be heard loud and clear that the commission isn't there to write "blank checks," and that applicants should expect there to be a much stronger "filtering system" in the future. Those who don't need the money, shouldn't take it, LoCastro said, leaving it for others that do, to help their "fellow brothers and sisters get things going." rq;OU Commissioner Dan Kowal, the board's other newcomer, said the information he learned from the discussions and speakers left him with more questions than answers. 39 Packet Pg. 671 39.A.2 Based on comments from the representatives for various arts and cultural organizations, he questioned whether their venues draw in tourists, who wouldn't otherwise be here, or whether they primarily serve seasonal residents, who are here anyway, when they flee from up north. Despite his feelings of uncertainty, he said he'd support the grants as recommended this year. Commissioner Burt Saunders said he had no problem supporting the grants, as they are reevaluated every year. He pointed out that while the money spent on the grants might seem like a lot, more than $47.3 million in tourist taxes was collected this year, so the grants are a small percentage of the total — at less than 2%. He agreed that every penny of the money should be spent wisely, with a process that ensures that happens A panel of eight county employees reviewed the grant applications and scored them based on their artisticvalue, their cultural, economic, tourism and general impacts, and their marketing plans. Scoresand award recommendations were averaged, before the group came up with their final recommendations. After the vote of approval, Dawn, with United Arts Collier, expressed gratitude for the "much needed support for the arts in our community." "Granting funding to our Collier arts and culture organizations is really a gift to our community. The arts have tremendous collective impact on the public through many of our free programs and events that are designed to serve the greater good," she said. She added that she looked forward to working with the Tourist Development Council on "preparing metrics that help demonstrate the value of the arts in and to our community." Use of tourist taxes regulated by state law After the board's discussions about possibly changing up how the tourist tax money is spent, Paul Beirnes, the county's tourism director, said in an email that state law regulates how it can be used and "generally restricts reallocation towards infrastructure." "Changes would need to be made to account for such redistribution," he said. 40 Packet Pg. 672 39.A.2 Currently, he pointed out that more than 42.5% of all tourist tax collections go toward beach parks and beach renourishment, or rebuilding, in the county. "While the impacts of Hurricane Ian exhausted a great amount of that budget, much of the beach renourishment expenditures will soon be refunded by FEMA," Beirnes said. More than 33% of the tax dollars are directed toward destination marketing. They're also used to support a sports stadium, and county -owned museums. The grant application process for nonprofits and other private organizations is already "thorough and rigorous," Beirnes said. "Yet the recommendations and direction of the board will be applied to future years in an effort to ensure that even greater tourism impact can be generated associated with the awards of future grants," he said. Here are the awards for 2024: Marketing Grants • Everglades Seafood Festival, up to $41,335 • Gulf Shore Opera, up to $20,000 • United Arts Collier, $13,313 Other Grants • Artis-Naples, up to $120,000 • Golisano Children's Museum, up to $90,000 • Gulfshore Playhouse, up to $85,000 • Marco Island Center for the Arts, up to $40,000 • Naples Art Association, up to $100,000 • Naples Art District, up to $55,000 • Naples Botanical Garden, up to $100,000 • Opera Naples, up to $100,000 • The Holocaust Museum, up to $15,000 • The Naples Players, up to $45,000 41 Packet Pg. 673 39.A.2 News -Press. After Ian, local leaders are hopeful, say tourism slowly recovering in Fort Myers, Naples WCharles Runnells Fort Myers News -Press 0:25 0:39 Images of Hurricane Ian's destruction appeared in the news and social media all over the world. So it's no wonder many tourists stayed away from Southwest Florida for much of last season. That could start changing in 2023-24, says Lee County Commissioner Brian Hamman, who also chairs Lee County's Tourist Development Council. But it might be another year or two before Southwest Florida returns to the record tourism numbers of its previous season. "I think a lot of it is uncertainty about how much the area really has recovered," Hamman says. Even so, Southwest Florida tourism officials are doing whatever they can to bring people back to Southwest Florida in the coming months — including ad campaigns in Canada, Boston and the Midwest. And they want people everywhere to know: Most of Southwest Florida is open for business and ready to bring the fun. 42 Packet Pg. 674 39.A.2 "There is stuff to visit right now," Hamman says. "There is a wonderful community to come visit right now, today. There are beaches that are open right now, today. "And you could have a great vacation right now, today, here in Lee County. And I want people to know that." Here's what else Hamman and Collier County tourism leader Paul Beirnes had to say about tourism in Southwest Florida, what they're doing to bring people back and what the future looks like for the area's tourism industry: Hurricane Ian's tourism impact in Collier and Lee counties Lee County bore the brunt of Ian's wrath on Sept. 28, 2022 and much of Fort Myers Beach, Sanibel Island and Pine Island are still recovering. But Collier County saw a lot of damage, too. "Honestly, every one of us in the industry was shell-shocked from the amount of water on Fifth Avenue and what that meant to restaurants and retailers," says Beirnes, executive director of the Naples, Marco Island, Everglades Convention & Visitors Bureau. "And then you get to the hotel properties. In the early stages, there were a lot of sleepless nights with just what the future would look (like) for us." Everyone rallied, though, and much of Collier County was open for business again by December 2022. "Compared to the direct hit on Lee County and infrastructure, yes, indeed, we fared blessingly better," Beirnes says. "That said, there was a significant impact here, and it still remains." Jimmy Buffett's legacy in SW FL: The late singer -songwriter will live on through two Margaritaville- inspired hotels Great Wolf Lodge: Resort has set date to open in Southwest Florida, bookings start now That story plays out in Collier County's tourism numbers. From October 2022 to the end of July 2023, Collier County saw 1.73 million visitors who — thanks to spending at hotels, restaurants and elsewhere — made an economic impact of about $2.5 billion, Beirnes says. That's a 9-percent drop in visitors from the same time period during the previous season: 1.95 million visitors and an economic impact of $3 billion. 43 Packet Pg. 675 39.A.2 Even so, that's not bad considering 2021-2022 was a record -breaking year for tourism everywhere in Southwest Florida. "2022 hit all-time historic records on every metric," Beirnes says. "Absolutely everything, mind -boggling numbers." On top of that, this past season actually beat the previous record -holding season of 2019-20, he says. "That we can outperform what was considered a historical year, that big, is a pretty significant win. We've been able to rebound pretty good." Meanwhile, things have been taking longer in Lee County — especially on Fort Myers Beach and Sanibel Island. From October 2022 to July 2023, Lee County saw 2.1 million visitors who left an economic impact of about 3.7 billion, according to tourism reports from the Lee County Visitor & Convention Bureau. That's a 46-percent drop in visitors from the previous season: 3.91 million visitors and an economic impact of $5.7 billion. "So Hurricane Ian has really taken a toll on our tourism," Hamman says. Hotels still opening Much of that drop in tourism can be blamed on hotels being destroyed or shut down from Hurricane Ian. That's especially true on hard-hit Fort Myers Beach and even more so on Sanibel Island. Before Ian, Sanibel had 1,438 hotel rooms open and available to take visitors, Hamman says. 44 Packet Pg. 676 39.A.2 Right now, there are 36. "So Sanibel, that's where you're going to see major reconstruction happening," Hamman says. "Sanibel has a long road ahead of it, but I think we're gonna do everything we can." But here's the good news: Most of the hotels are already open in Lee and Collier counties. And more are coming online in the next few months. "We've got 70 percent of our hotel rooms still open, and we need to get those rooms full," Hamman says. "Because our economy, locally, is counting on those tourists to come down here and spend that money. "About 20 percent of our jobs come from tourism, so we need to do what we can to keep tourism strong." In Collier County, things are looking even better. Three of the area's biggest hotels are either open or opening soon. The Naples Grande Beach Resort reopened quickly at full capacity after Ian, Beirnes says. The Ritz - Carlton Naples followed in July with an escalating, tiered number of rooms available. And La Playa Beach & Golf Resort recently reopened its restaurant Baleen and has been slowly reintroducing rooms. Both La Playa and The Ritz -Carlton could be fully open by about October, Beirnes says, along with many other Collier County hotels. Margaritaville and Great Wolf Lodge will be huge attractions Hotels, of course, are going to continue to be a huge economic driver in the next season or two. In Lee County, for example, there's the highly anticipated Margaritaville on six acres of Fort Myers Beach. That 254-room resort — expected to open by early 2024 — will significantly boost the number of available hotel rooms on Fort Myers Beach, Hamman says. Before Ian, the Beach had 2,356 hotel rooms available, he says. Right now, there are only 608. 45 Packet Pg. 677 39.A.2 "It'll be a huge increase that'll bring the life and commerce back to Fort Myers Beach that it desperately needs," Hamman says. "So, yeah, Margaritaville — for as controversial as Margaritaville was in the beginning — it will save tourism on Fort Myers Beach. "And it'll be the beacon to the rest of the country that you can come down here and travel to Fort Myers Beach again." A similar boost will come to Collier County when the Great Wolf Lodge opens next year, Beirnes says. He calls it a "destination attraction" with its 500 rooms, 60,000-square-foot adventure park and 90,000- square-foot indoor water park. More hotels will be opening or reopening even sooner next season, as well, including Pink Shell Beach Resort and Diamondhead Beach Resort on Fort Myers Beach and Compass by Margaritaville and AC Hotel Naples in Naples, Hamman and Beirnes say. Once those places open their doors, the tourists will come, Hamman predicts. That's been the biggest reason they've stayed away. 46 Packet Pg. 678 39.A.2 "The driving factor behind that, I think, is only 70 percent of our hotel rooms are open," Hamman says. "Thirty percent of our hotel rooms are still closed — and some of them might not open for quite some time, because those facilities might be completely destroyed." Marketing Southwest Florida to Canada, Boston and the Midwest So there's still a lot of recovery to do in Southwest Florida. But despite that, much of the area is already up and running and ready to greet tourists. That's where marketing comes in. Tourism leaders have been busy wooing more tourists from Canada, Boston, the Midwest and other parts of the world. Europe has traditionally been a big source of tourists, Beirnes says. Especially the United Kingdom and Germany with about 310,000 visitors to Collier County each year. But that market has weakened thanks to high inflation in Europe, Beirnes says. That's why he's been refocusing his attention on Canada, with its strong economy, and running lots of print, TV and digital ads there. "We've now made it our number -one international market," he says, "and it's exceeding all historical levels from either UK or Germany." Lee County has been doing its own marketing push, as well, including ads in Boston and the Midwest. That includes the "My Fort Myers" campaign that taps into previous visitors' memories of Southwest Florida. "We know that the vast majority of our visitors are actually repeat visitors — people who have been here. They had a great time and they want to come back," Hamman says. "So we're encouraging them to come back and relive their wonderful memories here and enjoy our area." More predictions for the Fort Myers, Naples area 47 Packet Pg. 679 39.A.2 Of course, it remains to be seen what kind of impact all this will have on Southwest Florida's tourism. Both Beirnes and Hamman say they're hopeful, but they're managing their expectations. "I expect next season to improve over this season," Hamman says. "But it'll still be down off the historic highs that we saw pre -Hurricane Ian. Just because we won't have the same number of hotel rooms that we did before Hurricane Ian. "But as more come online, I expect them to fill up and I expect our team to do everything we can to try and let the world know that we are open for business." Southwest Florida is fighting against other factors, as well, such as the economy, high gas prices and national news about things like red tide and Florida's "unique political landscape," Beirnes says. That includes travel advisories from the NAACP, LGBTQ groups and even the Canadian government over Florida laws aimed at LGBTQ rights and what can be taught in schools about Black history. "These are just perceptions that we hear," Beirnes says. "It's not weighing in on politics, one way or another." Then, of course, there's always the possibility of yet another hurricane striking Southwest Florida. That could change everything. "Our fingers are crossed," Beirnes says. In the end, there are no easy answers about next season, he says. But here's one hopeful development: Ian doesn't seen to be on tourists' minds as much anymore. Most seem to have forgotten about it, according to research done last season, he says. That's another reason Beirnes is hopeful about this coming season. "I think that 2024 is gonna look pretty good," he says. "I do think, though, we need to be ready to pivot, you know, and be nimble. The entire destination landscape is going to be very, very competitive." But looking ahead a couple years? Things should be back to normal and booming, Hamman says — especially as hotels come online and Southwest Florida's beaches are fully renewed from ongoing renourishment projects. m Packet Pg. 680 39.A.2 "We'll have some of the cleanest, most beautiful shoreline in the state of Florida," Hamman says. "And some of the newest inventory of resorts in the state of Florida. "And I think you'll actually see us come out of this with a real boom, because we'll probably be the newest, best destination in the state of Florida." 49 Packet Pg. 681 39.A.2 Collier County tourism industry sets goals for 2023-24 fiscal year Despite Hurricane Ian damaging beaches, flooding restaurants and shutting down major hotels for more than six months to start the 2022-23 fiscal year, Collier County reported economic impact from tourists reached $3.4 billion by July. "We're going to be behind last year because of loss of our momentum through the hurricane, but occupancy has remained pretty solid, all things considered," Collier County Tourism Director Paul Beirnes said during Monday's Tourist Development Council meeting before setting his sights on goals for the 2023-24 fiscal year. In 2022, the total economic impact from tourism amounted to more than $4.4 billion. The majority of in -state tourists came from the Miami and Tampa areas, and New York and Illinois represented the majority of out-of-state visitors. Illinois visitors brought the most economic impact, accounting for $3.4 million in spending, followed by Minnesotans spending $1.7 million. From 2019 to 2021, Miami was among the top three markets nationally to visit Collier County. Its rankings have since dropped to fifth in 2022 and sixth so far in 2023. Beirnes seeks to focus on how to further encourage other Florida visitors to convert their stays from day trips to overnight stays. However, he said the drop in visitation is due to the increase in competition around the country since the COVID-19 pandemic. 50 Packet Pg. 682 39.A.2 "A lot has happened. You have to kind of dissect that, because [2021] was in the rebound out of the pandemic. So, they were coming, they were spending, this is where those from Miami -Fort Lauderdale were taking their vacation. And now, they've kind of balanced back," Beirnes said. Canada has become the top international market for the county, with the United Kingdom and Germany trailing just behind. Beirnes said as of Oct. 1, there will be no marketing representation from Latin America due to intense competition from surrounding markets, and that marketing money will be redeployed to the Canada, U.K. and Germany markets. "Market share of [the Latin American] audience has become excessively competitive. We don't hold a candle to the Orlandos, Miamis, Tampas, of what they're spending on the Latin American market, plus the direct service that flies into those markets," Beirnes said. "So, one of the things that we recognized was we needed to pull back, we needed to reallocate funds." Looking into the future of tourism, Beirnes said those of higher monetary status will continue to consider Southwest Florida as a vacation destination during rising inflation. Beirnes said the mindset of more responsible tourism will continue to become normalized, with more tourists desiring to immerse themselves in local communities by visiting more unique spots and locally owned businesses. "Fewer people are looking for that common vacation, but really authentic experiences, and I believe that we have that," Beirnes said. "That is really the fiber not only of our restaurants —it's not back-to-back chain restaurants, there are very unique upscale restaurants —but we have Everglades City and the Everglades and just incredible ecotourism and spectacular beaches. Definitely a unique experience." Beirnes and his team are aiming to exceed 2023 numbers in tax collections by 5% in 2024. 51 Packet Pg. 683 39.A.2 Orlan cy The Citys Magazine Best Beaches in Florida: Marco Island Situated at the southern tip of Florida's Paradise Coast, Marco Island holds the distinction of being the largest among the Ten Thousand Islands. September 13, 2023 Catherine Walters Ten Thousand Islands Deserted Beach. 52 Packet Pg. 684 39.A.2 Photos Courtesy of Naples Marco Island Everglades CVB. Situated at the southern tip of Florida's Paradise Coast, Marco Island holds the distinction of being the largest among the Ten Thousand Islands. It occupies a prime location, nestled north of the Gulf Coast entrance to Everglades National Park and just 15 miles south of Naples. This captivating island finds itself embraced by the Gulf of Mexico on one side and pristine mangrove estuaries on the other. Marco Island presents visitors with a picturesque 6-mile long crescent -shaped coastline renowned for its abundant seashells. Situated at the southern tip of Florida's Paradise Coast, Marco Island holds the distinction of being the largest among the Ten Thousand Islands. It occupies a prime location, nestled north of the Gulf Coast entrance to Everglades National Park and just 15 miles south of Naples. This captivating island finds itself embraced by the Gulf of Mexico on one side and pristine mangrove estuaries on the other. Marco Island's allure extends beyond its stunning beaches. It showcases a captivating combination of attractions, including world -class golf courses in close proximity, as well as a wide range of shopping and dining options both on the island itself and in the nearby city of Naples. Furthermore, the world-famous Everglades National Park lies adjacent to Marco Island, providing visitors with immediate access to a remarkable natural wonder. This access grants them the opportunity to explore the mangrove -lined estuaries of the Ten Thousand Islands, engage in activities such as shelling, fishing, boating, bird and wildlife watching, kayaking, and canoeing. The surrounding environment of Marco Island sets the stage for a perfect blend of relaxation and adventure. Notably, Marco Island's beach and its adjacent sandbars rank among the finest shelling destinations worldwide. A leisurely stroll along the island's shores offers shell seekers an array of treasures, including whelks, olive shells, scallops, and countless other varieties. Island tour operators offer short boat trips to secluded sandbars and beach islands, creating an idyllic setting free from crowds where shell enthusiasts can immerse themselves in the search for these natural gems. 53 Packet Pg. 685 39.A.2 The vast expanse of the Ten Thousand Islands unfurls endlessly from Marco Island's southern boundary, meandering past Everglades City and Chokoloskee, until it reaches Flamingo at the southernmost point of Florida's mainland. A substantial portion of this expansive region falls within the Ten Thousand Islands National Wildlife Refuge or Everglades National Park, establishing a sanctuary for numerous rare and endangered animal and bird species. 54 Packet Pg. 686 39.A.2 15apterRher 7021 helping travel advisors sell travel FAMILY &MULTI-GEN TRAVEL Caribbean, Mexico & Grukse 55 Packet Pg. 687 39.A.2 RTHA ERICA Hopping Around Florida to Check Out What's New By PaSGma Vrliwerde de Rico Floridatourism nLmbers might have hit record 37_9 million Yisitors in the first quarter of2023--iFsthe largest volume of visitorsever recorded In a single quarter for the state —but the Sunshine State isn't resting on its laurels. I=acn dasiination contained within this tourism behemoth continuos to add rn tts afferings, with new hotels, attrastiorls, MICHELIN-rated restaurants and so much more popping ua at a dL7zying speed. We -hopped" around the state an have hand -selected a few destinatiors thai we think ehoulc defrnitety be on yourfad ar and for each have chosen 5 must -;novas. The aackywd at me sow—to-operi Conpass HGtel by hlsr�w tavdlle .n Naples. Naples, Marco Island & the Everglades 7. Family -friendly Great WoIIFis coming to Florida with GreatMbIf LDdge South Florida set to openOctoDer 2024 on o 2(-acre site o€rthe eastern edge of Collier County. It will teature a 9QiDC3sq_-ft. indoor water park, a Bg,1DN-,3q_-Tt. Great WDiTAdveWure Paw, an 5i]Qtalrnily-Trlefvjly guest suites along wliHi a rrumberor eate1es and retail oLOets. 56 Packet Pg. 688 39.A.2 2, The beachfront Ritz -Carlton, Naples is now open after a nearly 2-year closurne, unveiling a dramatic transformation of its design, amenities and guest exp-miencas- The bsachfrant resort, an icon in Southwest Florida forfour decades, now offers an expanded footprint with Ne 14-floor Vanderbift Tower designec exclusively for Cfub Level guests; new culinary options, including a new Lobby Bar anc-hored by a new Champagne tasting men u_and the addition of 1D fully enclosed, air-conditioned poolside bungalows with private bash, TV, entertainment system and service bar for refreshments. 3. There's a Corn pass Hotel by Marga ritavil le coming to the destination, and when it opens this December, it will be the first all -suite hovel in the Compass pokfolio. With its bourGque hoiel look, the property will feature 120 fully equipped roams and such amenikas as Sunrise at Compass complimentary breakfast buffet, Welcome Cabana wish daily light snacks and refreshments, 6 o'Clock Sarnewhere Bar & Grill and The Back}ard—a destination unto itself with a pool, live entertainment, backyard games, palm tree tables, Ire tables and multiple social gathering areas. d, ,Anew diningconcept from Nap les'chefViincenco Betulia, the '18 seal Rouge, recalls a Pro hibilian-era speakeasy, clandestine and accessihle only through a back door- It's a secluded space tucked in the back corner of The French restaurant on 5th Avenue. Beef is at the heart of the menu, with five entrees of'Nagyu and prime cuts, including filet mignon, ribaw�e, New York strip-94, New York strip #7 and a veal rib chop- 5, The Inn on Fifth, located in dcwnbw'n Naples, is offering the Weekday Wanderfust package that includes complimentary valet parkins, $50 hotel credit ver stay, late check-out waived resort fees and complimentary use of beach chairs, and private golf cart transportation tolfrom the destination's beaches, located lust five blocks from the hotel. The pacRage is available far stays during weekdays only (excludes weekend stayove•sj; m i ni m u m 2-nig ht stay - Contact Information Discover the Palm Beaches: the palm beacheacomt.ravel-professionals Florida Keys & Key West: fla-kgys.comlkavel-agents- tour- operator s Florida°s Historic Coast: f lori dash isto ric coast. comAou rs yFl-OridaIs Paradise Coasi, paradisecoast.Comftavel4rad2 For Myers — Islands, Beaches & Neighborhoods: visitfortmyers.comftravef-trade Ylslt Lauderdale: vlsiUauderdale.comltra.��el-ITade Visit Orlando; visibalando.comltrade Visit Tampa Bay: visittampabgy,.comltravel-professionals 57 Packet Pg. 689 39.A.2 I,y11W19Did 1:1DI:i�d1Y*l111"1F:IIF:�.YIIM/:1noIDI1]/:JND1111.4M'.11YMA'd 1119C SEPTEMBER 2023 2023 2022 Twitter Accounts (1) Twitter Tweets & DMs Sent: 15 Twitter Tweets & DMs Sent: 11 Engagements: 81 Engagements: 66 Link Clicks: 01 Link Clicks: 12 Followers Gained: 15 Followers Gained: 15 Impressions: 3,868 Impressions: 2,694 Facebook Accounts (3) Facebook Posts Sent: 31 Facebook Posts Sent: 34 Engagements: 31,925 Engagements: 71,064 Link Clicks: 58 Link Clicks: 19,614 New Fans: 771 New Fans: 1,235 Impressions: 1,364,121 Impressions: 4,512,512 Instagram Accounts (2) Instagram Media Sent: 108 Instagram Media Sent: 23 Engagements: 1,296 Engagements: 512 Followers Gained: 108 Followers Gained: 170 Instagram Impressions: 48,133 Instagram Impressions: 905,385 CrowdRiff 5.1k interactions and 15k views 4.6k interactions and 18k views ThresHold360 363,095 Google Views / 40% Data not available Engagement Rate Notable Tasks • Film Permitting • Hurricane Idalia EOC Support • Update & test tourism awards webpages • Threshold 360 Project • Promotion of Sizzle Dining Event • Technical assist for International Partner Webinar • Update various partner listings • Produce Tourism Award Videos • Update various website articles • Facebook Live: Marco Island & Seasalt • Update of Collier County Tourism website page • Generate TDC Monthly Meeting Agenda • Creation of Instagram Reels • Update the "In the News" section, highlighting various destination coverage. • Update website media center with various PR & publication initiatives • Write monthly Coastlines article m Packet Pg. 690 39.A.2 • Assist CVB Staff with applications & IT support • Social Media Monitoring • Database Project • Repair Broken website links • Produce Instagram destination guides • Capture various destination videos & images for Social Media Marketing. • Conduct weekly Social Media Content Meeting • Renew Website Domains. 59 Packet Pg. 691 39.A.2 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero — Global Sales Manager September 1— 28, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 158 7 Number of Tour Operator Contacts 36 5 Number of FAM's/Site Visits 0 1 Number Trade Shows Attended 1 0 FVFNTS RECAP September 5 — 8, 2023 Luxury German Tour Operator FAM This FAM was organized in conjunction with the Fort Lauderdale CVB. We had 5 tour operators from Germany come experience the destination through a series of site visits, attractions and dining options. These tour operators were hand picked by our representatives in Germany. It was fantastic to learn that none of them had been to Florida. They were so engaged and captivated by all we have to offer and several have already added product to their packages. List of Operators: 1. KUONI Switzerland: • Part of DER Touristik / DERTOUR • Actively selling our destination very well • Swiss market is a significant target due to strong selling power • Uses booking partners like NWT, Bonotel, ATI, AlliedTPro, and bed banks Feinreisen / America Unlimited: • Major specialist tour operator for North America • Sells Florida but needs a product update, especially for their luxury brand "Feinreisen" • Booking partners include ATI, AlliedTPro, Tourmappers, America4you, and hotelbeds The Family Project: • A luxury tour operator specializing in family travel worldwide • Interested in expanding their Florida portfolio • Currently sells destinations like Miami, Palm Beaches, and Orlando • Works with Excursionist & World Connection Travel 4. TUI/airtours: • A significant German wholesaler with a luxury brand, airtours • Sells Florida but needs to update hotel and destination knowledge • Luxury travel is growing, making them a top client for Florida .( Packet Pg. 692 39.A.2 • Booking partners include ATI, Hotelbeds, Bonotel, Sunhotels, W2M, and MTS Edeltravel: • A luxury tour operator planning to expand its Florida program • High potential for luxury travel, FITS (Free Independent Travelers), and families • Currently offers programs in Orlando, Miami, and Key Largo • Receptive services may be in the works, pending a follow-up September 14, 2023 Partner Webinar on Working with International Markets During the strategic planning forum last July it became evident that the international market for our partners was very important but they weren't too familiar on how to work the market. In response, I orchestrated an insightful webinar that dove into the dynamics of the international market and how to collaborate with the tour operators and travel advisors. This opportunity also provided the partners with the opportunity to connect with our UK/Ireland representative, Oonagh McCullagh-Boyle, and our Germany/BENELUX representative, Annette Eckhard. We had many fantastic comments on the value of this information and requests for the presentation. We have placed the presentation along with the recorded webinar on the partner portal. In addition, we emailed out the list of receptive tour operators located in Florida which is a crucial part of working this market. This PDF will also be available on the partner portal. INTERNATIONAL PARTNER WEBINAR 61 Packet Pg. 693 39.A.2 September 21, 2023 Meeting with Jan Miller at the Ritz Carlton Beach Resort to site the new offerings and their international marketing plans. Travel Agent Training Dashboard — September 1 - 27, 2023 Enmllments:All-Time 965 COUNT 'I'I GraduatesUnit1.All T- 543 UNIT 1 COMPLETED Enmllments:YTD Enrollments: Selected Date Range Enrollments: Last 7 Days 332 16 - COUNT COUNT COUNT Graduates Un"d 1-YTD 0 Graduates Unit l: Selected Date Range 'I'� Graduates Unit l: Last 7 Days 203 8 0 UNIT 1 COMPLETED UNIT 1 COMPLETED UNIT 1 COMPLETED Upcoming Strategic Initiatives: Delta Vacations University — September 29 — October 1, 2023 Brand USA Travel Week — October 16 — 20, 2023 62 Packet Pg. 694 39.A.2 N M �A BRAZIL TRADE & PR ACTIONS • 20 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 04 Media Calls ARG E NTI NA • Actions with Trade: 6 Sales Calls 4 Trainings 31 Agents trained CHILE • 08 targeted sales calls to promote & develop the Paradise Coast • 11 Successful Contact • 4 Post Instagram COLOMBIA During the first two weeks of the month, the team conducted maintenance visits with some wholesalers and travel agents in Barranquilla and Bogota: 4 e-flyers were scheduled to be sent to AVIAREPS Colombia's database. Reach: approx. +2K leads per mailing. M EXICO • 16 Targeted sales calls to promote PC. • 2 TTOO promote PC: GO ES GO in Guadalajara, Mexico and Punta del Este Operadora in Mexico City Monthly report highlights to Finance: • Total sales calls during the FY 2022-2023: 250 KPI COMPLETED. • Total impressions during the FY 2022-2023: 1,132,720 KPI COMPLETED • Product development: 14 TTOO promote Paradise Coast packages • Press releases: Delivered 6 press releases to trade and consumer media. • Total media calls during the FY 2022-2023: 150 63 Packet Pg. 695 39.A.2 UK & IRELAND ACTIVITIES - 1-30 SEPTEMBER, 2023 Strategic Highlights SEPTEMBER REVIEW • CVB Industry Partners Webinar — 14 September 2023: This provided an excellent opportunity to update and educate many of our more recent industry partners on how best to work with the international market. We presented together with the CVB, the German office and able to deliver key takeaway — to ensure their property, business, attraction are able to work with receptive operators. More details can be found later within this report. • 12 pieces of media coverage generated in September: This month, coverage highlights include The Sunday Times newspaper mentioning Naples — including The Ritz -Carlton as well as the Everglades — in a feature on destinations to visit in the Sunshine State. Following a media visit with Carrie Bradley in July 2023 (during which the CVB helped arrange a Dolphin Explorer experience and tour with Marco Island Boat Tours), several articles were published on Flying with a Baby, Visiting Orlando with Kids and on the publication's social channels. In addition, National Geographic Traveller published Adrian Phillips' article online, which was also included in the publication's newsletter. The total circulation this month exceeded 6 million, with an AVE of $136,595. A detailed coverage report and highlights can be found later in this report. • Ritz -Carlton placement within Virgin Atlantic Holidays: After much negotiations we secured Ritz -Carlton placement within Virgin Atlantic Holidays destination accommodation offerings — this is a very significant achievement for the destination. OCTOBER OUTLOOK • Brand USA Travel Week— London, 16-19 October 2023. Preparations for this leading USA focused travel trade show. • World Travel Market — London, 6-8 November 2023. Preparations for this leading global travel trade show and co-op activity with Visit Florida as they do not participate with the Brand USA event. UK & Ireland Market Update For the first time in two years, the Bank of England froze interest rates at 5.25 percent in September - already their highest in 15 years - after it was revealed there was an unexpected slowdown in inflation in August. This comes as positive news for homeowners, as some of Britain's biggest high street lenders have cut their rates on mortgage products amid anticipation of no further changes. 64 Packet Pg. 696 39.A.2 The Bank said there were "increasing signs" that higher rates were starting to hurt the UK economy, but there is a long way to go to bring inflation down to the 2 percent target, which means borrowing costs are expected to remain at high levels for a lengthy period to ensure the UK economy is not tipped into a recession. Despite rising unemployment, pay packets are increasing at a record rate, with the Office for National Statistics (ONS) reporting that the total earnings in the three months to July 2023 were 8.5 percent higher than in the same period a year earlier. However, industry figures in September show the sharpest monthly fall in private sector activity - outside of the Covid pandemic - since the financial crisis. On 25 September, the pound fell to its lowest in six months against the dollar ($1.22) and its weakest in four months against the Euro (87.03 pence), as it headed for its worst month since the mini -Budget crisis last September. This comes as it was reported London's office market is in a "rental recession" as empty workspace across the UK's West End, City and Canary Wharf businesses hits a 30-year high. Prime Minister, Rishi Sunak, has announced a major U-turn on the government's climate commitments as he vowed to take forward a "pragmatic, proportionate and realistic path" to reach net zero by 2050, reducing costs on British families while still meeting international commitments. Sunak confirmed the UK would push back the deadline for selling new petrol and diesel cars to 2035, and the ban on new fossil fuel boilers for certain households would be delayed. Rosebank, an oil and gas field off the Scottish coast, has been given the go ahead by regulators. One of the largest undeveloped discoveries in UK waters, it is said to contain up to 300 million barrels of oil and is expected to start producing oil from 2026. If the drilling begins on time, Rosebank could account for 8 percent of the UK's total oil production between 2026 and 2030 and create about 1,600 jobs, providing a "significant amount of tax revenues for the treasury". Sunak said it was the "right long-term decision" for securing oil supplies in the UK, but one that has been met with widespread criticism due to its impact on climate change, with concerns it could produce 200 million tonnes of carbon dioxide. Electrification of the extraction process is one of the key industry pledges for reducing its production emissions. The World Travel & Tourism Council's (WTTC) 2023 Economic Impact Research (EIR) reveals that the UK Travel & Tourism sector is forecast to exceed the 2019 peak this year. This sector is set to contribute £252.4 billion to the UK economy in 2023, surpassing the pre -pandemic high of £248.5 billion in 2019. WTTC is also forecasting that the sector will create almost 380,000 jobs this year, recovering almost all those lost due to the pandemic to reach more than 4 million. International visitor spend to the UK is forecast to reach £26.18 billion, just 6 percent behind the 2019 peak. 65 Packet Pg. 697 39.A.2 Marketing, Sales and Promotional Activity Trade Overview OVERVIEW Large travel agency groups are optimistic amid the cost -of -living crisis, reporting strong sales at Travel Weekly's Future of Travel Conference 2023. Sales have exceeded 2019 levels, with Travel Counsellors noting resilience in premium and cruise markets. Barrhead Travel observes shifts towards shorter holidays and all-inclusive options. Booking.com sees prioritisation of travel despite cost concerns, with clients seeking value by economising on accommodation or transport while indulging in luxury elements. All three groups report sales surpassing expectations, with Travel Counsellors achieving record figures and Booking.com's room nights 25 percent higher than 2019. Self-contained accommodations are a notable trend. UK bank, Nationwide, released its August holiday spending report which revealed that over £73 million was spent on air travel. The wet August weather in the UK helped boost air travel spending by 23 percent YoY. Total holiday spending was nearly £370 million, up 4 percent YoY but down 6 percent from July. Whilst a positive month for last minute travel, the cost of living crisis is starting to have an effect on future travel plans. 69 percent of those surveyed expressed financial concerns, with 32 percent having £100 or less left monthly. The average credit card debt was £8,000. Nationwide anticipates people will start cutting discretionary spending to manage budgets amidst rising living costs. Strong demand for travel professionals and low shop rents are encouraging growing numbers of independent agents to open shops on the high street. As demand for holidays remains high, agents say the sector continues to defy the cost -of -living crisis affecting spend in other sectors. In recent weeks, Now Lets Travel, Baldwins Travel and Kuoni have announced new branches, while Premier Travel, Travel House and Fred Olsen Travel have been among those to open stores this summer AIRLINE NEWS Aer Lingus marked a significant milestone in 2023, celebrating two million transatlantic passengers. The airline's transatlantic network has grown from six to 19 routes in the past decade, including flights from Manchester to North America. This summer, over 2.25 million seats were available for North American routes. New flights to Cleveland, Ohio were introduced in May, with plans to resume flights to Miami from Dublin and launch direct flights from Manchester to Barbados in November. Looking ahead to 2024, Aer Lingus will add direct services to Denver and Minneapolis -St. Paul. British Airways will increase its service between San Diego International Airport (SAN) and London Heathrow Airport to two daily flights. The second daily connection will boost the airline's connectivity between California and the United Kingdom. San Diego is one of the top 30 U.S.-European passenger Packet Pg. 698 39.A.2 markets with the strongest recovery from the pandemic. SAN-Europe passenger numbers are currently 12 percent higher than in 2019. TOUR OPERATOR NEWS G Adventures has announced a tree planting initiative, 'Trees for Days', to mark World Tourism Day (27 September). The tour operator has said that, for every day a traveller is on a G Adventures trip, one tree will be grown in their name. Plus, the company has backdated the planting of trees for every day a traveller has joined a trip since the beginning of 2023. Luxury operator ITC has announced plans to launch a worldwide Ski program. The program will launch with luxury hotels, chalets and lodges available in more than 20 resorts in Europe alongside options in Canada and the USA. Colorado and California ski resorts will be included in its USA programme. Events UPCOMING EVENTS 202 DATE EVENT LOCATION October Closing Family Traveller — Virgin Atlantic UK Holidays promotion campaign- delayed in early Sept. re Hurricane threat October Following up from CVB Industry Partners Webinar 16-19 October Brand USA Travel Week UK & Europe London 6-8 November World Travel Market London Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below include highlights: 67 Packet Pg. 699 39.A.2 Hurricane Idalia As requested on 28 August, all paid, PR and social media/ promotions paused across the UK and Ireland until 4 September due to Hurricane Idalia. UK office closely monitoring coverage and any fall out sentiments — very little coverage received. CVB Industry Partners Webinar — 14 September 2023: As mentioned above — we were able to reach some of more recent Industry partners with an educational focused webinar on how best to work with the international market. As our international business is slowly returning, we outlined a key takeaway - the importance of Receptive Tour Operators (RTO's) in the international wholesale market. A Receptive Tour Operators acts as a financial intermediary in the travel ecosystem. Their primary role is to bridge the gap between U.S. suppliers, such as hotels/ resorts and attractions, and international wholesalers. The main compelling reasons to work with RTO's: Global Access / Visibility / Offices in Orlando and Miami and Seamless Experience for the international operator. Below: image of live webinar Visit USA committee meeting, Ireland - 12 September 2023, virtual: Received valuable updates on the overall market with positive outcome — largely the Ireland trade are reporting growth back to US with Florida the number one destination — encouragingly there is an even higher trend for increased bookings for 2024. The Ireland consumers prioritise their vacation/holidays over other household costs. Ireland economy is very strong with inflation easing from 4.6% in'23 to expected 2.6% in 2024; no unemployment and GDP growth to 5.5% in 2023. m Packet Pg. 700 39.A.2 Ireland is ranked #16 of international visitation to US , over 10% of the population visit USA and Ireland is recovering faster than any other country from the pandemic. 18 US cities are served with direct flights from Ireland Visit USA committee meeting, UK — 21 September 2023, London: Received valuable updates on the overall markets with positive outcome — largely the UK & Ireland trade are reporting growth back to US with Florida the number one destination — encouragingly there is an even higher trend for increased bookings for 2024. UK consumers prioritise their vacation/holidays over other household costs. The UK economy is slowly coming back with inflation at 6.7% and interest rates starting to level. There are still employment issues — not enough people for the jobs required. Plus GDP growth expected at 1% in 2024. With almost 67m population it is ranked sixth -largest national economy and leading Florida international visitation after Canada and Mexico. Brand USA Travel Week — 16-19 October 2023, London: Full requests for target meetings with leading European travel industry decision makers are submitted — working closely with Brand USA to activate our requests. Liaising closely with CVB and German office to ensure our requested meetings, assets and all planning is in place for this important event. This event is on a rotation basis with a European city and London for alternate years — we expect more UK & Ireland tour operators attending this year. A full week of pre -selected appointments are set up plus evening networking events. Virgin Atlantic Holidays (VAH) and Family Traveller publication: At the end of August we launched this highly targeted 132C campaign with Family Traveller digital consumer publication focused on the affluent family market, to drive increased visitation to Florida's Paradise Coast — with a main destination feature as the core activity. As requested this activity was, however, paused at the earliest date (following national UK holiday) until 4 September due to Hurricane Idalia threat. A screen grab below was included in Aug report. The collaboration with Family Traveller was upweighted by the publication in support for our destination following Hurricane Ian last year. While targeting the affluent family market with Virgin Atlantic Holidays as our Call to Action (CTA) we ensured a direct link to our hotel accommodation offerings and ensured the inclusion of Ritz -Carlton — as mentioned above within strategic highlights . We had negotiated to include Virgin Atlantic Holidays as the exclusive Call to Action (CTA) partner directly linking consumers to the Florida's Paradise Coast destination page with direct links to our industry partner hotels and resorts. Aiming to influence the late booking market for fall visitation and into 2024 for the early booking family market for visitation during next year's low season. British Airways Holidays and British Airways (BAH): On going follow up on earlier campaign. All billing details and proof of deliverables received and processed for yearend. .• Packet Pg. 701 39.A.2 America As You Like It: On going follow up on this consumer promotion highlighting beach, luxury and nature with direct CTA for conversion to enable increased room night bookings and increased length of stay. All billing and proof of deliverable received and processed to meet yearend, some activity paused due to hurricane threat. WTM opportunity with Visit Florida We are reviewing an opportunity with an upcoming TV series with a UK celebrity Chef/ farmer —Visit Florida are investing and hoping to have a number of destinations participate. There is also the opportunity to combine the sponsorship with the major trade show in UK WTM and Visit Florida's signature dinner —where all the leading decision makers selling and promoting Florida are in attendance. An outline of this activity have been shared with the CVB, we are currently reviewing with Visit Florida on various options. Various other opportunities: We are constantly reviewing additional opportunities which will activate into next fiscal after October Kraft Media — Orlando Video featuring Florida's Paradise Coast: All final delivery and billing received to ensure processed prior to year-end. Trade and Media Tool Kit for Use: On an ongoing basis updating and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'ONLY Paradise will Do' key messaging. Co-op Marketing and Paradise Advertising Confirmed and completed our co-op partners billing and backup documents to close out billing process with Paradise. Updates: Industry updates included within our CVB weekly zoom meeting for planning and reference — all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. We are closely monitoring our stock as we prepare for the new bulk delivery in new fiscal in October. 70 Packet Pg. 702 39.A.2 Public Relations and Communications Activity Media Overview - Trends & Media Updates Autumn Activities As summer comes to a close autumn activities featured in travel articles and round -ups in September. The Daily Telegraph featured an article titled 'Why Greece is at its best in the autumn', with The Sunday Telegraph printing 'Make a foodie foray to the 'Pearl of the Alps' this autumn'. The Daily Mail published a short -haul travel feature on 'an awesome Autumn, adults only all-inclusive resort in Lanzarote.' Autumn themed round -ups included The Sunday Times 'ten of the best autumn escapes' and The Times 'three more autumn Alpine breaks' 'great autumn escapes'. Winter Sun Coinciding with the changing seasons, winter sun was frequently featured with Country Life publishing 'Winter sun and ski 2023-24', and The Daily Telegraph 'It's time to ditch fly -and -flop, get more from your winter sun escape'. Other Notable Trends • UK travel • Train travel • Family breaks MEDIA UPDATES Nationals: • The Daily Telegraph: Lucy Denyer left her role as Deputy Editor of Telegraph Magazine to go freelance. • Daily Express: Andrea Blazquez has been promoted to Lifestyle Editor. • Irish Examiner: Jillian Bolger has been appointed Food & Travel Editor, following her previous role as Acting Daily Features Editor at the newspaper. • The Sunday Times (Ireland): Noirin Hegarty has left her role as Ireland Editor and there is no news on her next role. Trade: • Travel Weekly: Alice Barnes -Brown has been appointed Deputy Features Editor. • TTG: Sarah Dennis is now acting Interim Editor covering for Sophie Griffiths while on maternity leave. • Travel Daily Media: Travel Daily Media rebrands as Brand TD after 18 years. Travel Media: • Time Out: Grace Beard has been promoted to Travel Editor following her previous role as Deputy Travel Editor. 71 Packet Pg. 703 39.A.2 • My London: Jonathan Lewis has been appointed Acting Editor from Executive Editor. PR Activity In September, the team proactively pitched the following on behalf of Florida's Paradise Coast: Multi -destination roundups (1): • Winter sun destinations TravMedia requests (3): • Travel Bulletin: USA news • Travel Bulletin: Winter Sun destinations • The Times: Autumn Food Holidays PR Coverage DATE PUBLICATION MEDIA TYPE JOURNALIS T HEADLINE REACH EAV ($) 06.09.23 Flying with a baby Online Carrie Bradley Why you must try the Dolphin Explorer (Marco Island, Florida) and see wild dolphins! 400,000 $9,776 07.09.23 Flying with a baby Instagram Reels Carrie Bradley A boat tour on Marco Island is a must when in Florida's @paradisecoast ! 7,466 $183 07.09.23 Visiting Orlando with kids Instagram Reels Carrie Bradley A boat tour on Marco Island is a must when in Florida's @paradisecoast ! 871 $21 10.09.23 Nationalgeographic.com Online Adrian Phillips A wildlife odyssey through Florida's Everglades and Key West 1,100,000 $26,884 10.09.23 National Geographic Email Newsletter Adrian Phillips This week's new stories - A wildlife odyssey through Florida's Everglades and Key West 42,000 $1,026 Traveller UK (newsletter) 17.09.23 The Sunday Times Online Richard Mellor Two more family friendly Florida resorts 3,200,000 $64,000 17.09.23 The Sunday Times Print Richard Mellor 3 more family -friendly resorts in the Sunshine State 687,000 $12,222 19.09.23 Flying with a baby Online Carrie Bradley What to expect on a Marco Island Dolphin Tour with Marco Island Boat Tours 400,000 $9,776 19.09.23 Visiting Orlando with kids Online Carrie Bradley See the wild dolphins of Marco Island on a boat tour with Marco Island Boat Tours 40,000 $977 72 Packet Pg. 704 39.A.2 19.09.23 Visiting Orlando with kids Online Carrie Bradley Have a family -friendly adventure on a dolphin tour with the Dolphin Explorer (Marco Island, Florida) 40,000 $977 21.09.23 Flying with a baby Online Carrie Bradley Fun things to do in Marco Island with400,000 Kids (Florida) $9,776 21.09.23 Visiting Orlando with kids Online Carrie Bradley Fun things to do in Marco Island with40,000 Kids $977 Coverage Highlights: GEOGRAPHIC TRAVELLER $136,5 TOTAL (12) 6,357,337 95 THE SUNDAY TIMES 3 MORE FAMILY -FRIENDLY RESORTS IN THE SUNSHINE STATE FORT MYERS 6EfLCH South of its namesake city, Fart Myers Beach isa seven - mile stretch of white sand on one of the numerous barrier is I and s on t he west coast. Expect a small-town vibe and stunning sunsets. Days may involve dolphin -watching boat tours (book in advance) or driving a causeway road to 5a n i bel I sla nd- w here sea turtles nest from May to October. Apartmentsat the Latitude 26 Waterfront Boutique Resort are central. D )tads Seven nights' self- catering forfour from £t.Q69 (lath ud e26reso rts_com)- Fly to Tampa or Miami NAPLES Thirttr miles down the Gulf Coast Fort Myers Beach, Naples used to he the preserve of the gall - loving retired. Many young famWas have now moved in, tempted perhaps by protected beaches that aren't crowded with resorts and condos. Often sunny, even in January, Naples also makes afine base for cruises to see alligators in the Everg I ades o r manatees i ust out tosea- With itssunset t or ra ces a nd spa. the seafront Rrtx-Carlton resort merits the expense. Detsills Room -only family doubles from £832 (r i t xcarlton.com). Fly to Miami T he no r i f}er n rno st barrier island on Florida's east coast. Amelia is Tinged by 13 miles of beaches. space for everyone to ride. surf, cycle or sign up to ride electric skateboards (£26.pp: meira island board rental_com)_ Other visitors might paddle up bird - rich creeks or cruiseto Cumberland Island. across the border in C_-Wgia. in search of its wild horses. Two blocks from the sand at Fernandina Beach, above, the Residence inn has good, large rooms. DoWle B&B family doubles from £174 (marinott.com). Fly to Orlando Rictuwd Mellor 73 to am O ti N ti to N N M C ty Q U_ C 3 O U C q) E Q O ty > fy N O r O Cl)N O N a a)E t V M Q Packet Pg. 705 39.A.2 Media Meetings (5) The team met with five media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • Gemma Knight, Senior Commissioning Editor, The Telegraph • George Kipouros, Editor -in -Chief, Rhodri Andrews, Special Features Editor and Simon Bryson, Senior Creative Partnerships Manager, Wanderlust Magazine • Kinza Shenn, Travel Writer, TANK Magazine • Maddie Barber, Special Projects Editor & James Francis, Senior Partnerships Manager, TTG Magazine • Tom Chesshyre, Travel Reporter, Daily Mail Social Media Activity Social Media Overview CAMPAIGNS Singapore releases new 'Made in Singapore' campaign The new initiative, spanning social media as well as UK activations, industry partnerships and collaborations with content creators aims to highlight 'quintessentially Singapore experiences', from iconic attractions to hidden gems. Destination Canada and industry partner Canadian Affair launch UK campaign The multi -platform campaign spanning Facebook, Instagram, Pinterest, YouTube as well as other digital activations aims to build on the momentum generated by recent BBC show 'Race Across the World', which was shot entirely in Canada, and to highlight Canada as 'the home of open spaces, hearts and minds.' SOCIAL MEDIA NEWS Meta launches new multi -profile option The new feature enables users to create multiple Facebook profiles to explore different interests. This evolution to Meta's approach is particularly important for social media managers, who will now be able to create separate profiles for their professional and personal Facebook usage. Instagram Rolls Out New Broadcast Channels Feature The Broadcast Channels are messaging chats where creators can share content — like photos and videos — with followers who've opted in to receive them. This new addition to influencers' arsenal could become a valuable new deliverable for DMOs to request as part of their collaboration deliverables. Social Media Highlights - Facebook Number of posts: 15 Impressions: 5.7k (up 27% from August) 74 Packet Pg. 706 .Paradise Coast UK & Ireland -,- rd 0 From fly fishing to light tackle, Florida's Paradise Coast's Ten Thousand Islands is - angler's paratlise 1 Had -t more t https:lNd.1yf3P6gwhC -: Naples Marco Island Everglades CV9 Mond-aples'41c, dalAe psaulhflondaNnapi-ftnoao;lorioaphologr„ Sparadise .T Paradise Coast UK & Ireland 2ah 0 swdlch off, kickback and relax in Florida's Paradise Coast this 1.2— i-caner 'c, • Naples Marco Island Everglades CVB Jew 4 oar Up, -- = ■o Paradise Coast UK & Ireland Septem6ar 12 .16:64 PM 0 Pristine golf courses 0 top-notch weather, all year round Time to tee up for a memorable golfing getaway in Naples •! Check out 7 must -play public courses dr ht:ps:jj1b1.lyf30HTM8a #ilof(�ia �;tPADlfsl�li►B.A�q�.lflii�ul mid!?eldd.#llq[tEL'aiJ4ll�7.�flp[�p7i9tt�ap119F . 040pw r:'lg ra'il5 e^^.act T` 999' yin 39.A.2 MONTHLY SALES & MARKETING ACTIVITIES SEPTEMBER 2023 DACH & BENELUX MARKETS AW U DIAMQNDE SUMMARY OF ACHIEVEMENTS o Execution of our luxury tour operator fam trip to Naples in collaboration with Greater Fort Lauderdale, Sep 5-11 Participation for our participation of USA 13213 Event of Swiss tour operator go2travel in Zurich, Switzerland on Sep 5 Participation at Paradise Coast partner webinar on the European market on Sep 14 Participation at VUSA Belgium Webinar in collaboration with Visit USA Belgium and The Keys, Sep 26 Participation at CANUSA"s 40th anniversary event in Hamburg and sales call with TUI in Hannover, Sep 29 Preparation of our participation at Visit Florida & TUI Roadshow in Hamburg, Bremen, Bielefeld and Duesseldorf from Oct 16-19 Preparation of our participation at 132C event of German tour operator CRD "Nordamerika Tage 2023", Nov 10-11 Preparation of our participation at Dutch 13213 Event "USA Canada Experience 2023" in Zeist, Nov 02- 03 Content preparation of our participation at 132C luxury campaign of German tour operator Faszination Fernweh Confirmation of our 132C communication campaign with Swiss high -gloss, luxury magazine "PRESTIGE Travel" Magazin SALES ACTIVITIES - B2B & B2C o CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany NAP Sales Interaction Followed up with Pia regarding their business development to Paradise Coast. As of the end of August 2023, they were at approximately 81% of 2019 levels. That is about 447 RN and thus above 2022 level. However, they expect that more last-minute winter bookings will be added and expect an increase in business by end of the year. 76 Packet Pg. 708 39.A.2 o De Jong Intra Vakanties, Wilfried Verkaik, Senior Product Manager Long Haul, Netherlands NAP Sales Interaction Followed up with Wilfried regarding their business to Paradise Coast. He stated their 2023 numbers are almost back to pre -pandemic numbers and they are very satisfied with the development. Total 2022: 480, Jan -Aug 2023: 530. We will catch up at USA Canada Experience in Zeist beginning of Nov to discuss further marketing opportunities. o go2travel GmbH, Michael Boetschi, Managing Director, Switzerland NAP Sales Interaction Followed up with Pia regarding their business development to Paradise Coast. He stated as follows: "The year was somewhat special, because due to Hurricane Ian the booking situation in the winter was still somewhat restrained. Unfortunately, people often made no distinction between Ft. Myers and Naples. Especially for the spring, although slightly ahead of the previous year, we fell short of our own expectations. After that, however, we were able to record good numbers for Q2 & Q3 and the advance bookings for the end of the year look good. For Naples, Marco Island and Everglades we are currently at a total of 142 room nights. The potential is certainly even higher and the booking season for Florida is not quite over yet. For the winter we hope for one or the other booking (especially for Jan/Feb 2024) and we are convinced that we can increase the numbers next year without Hurricane influence. Finally, if we look at the numbers of downloads, the podcast does not lose its impact and also the training at the 13213 event last week was important and will not miss its effect. The event was very well received, by the way, and of course we also spread the word in the trade media." Please see trade media inclusions under "Communication" o The Family Project, Stadlhuber Reisen GbR, Kilian Stadlhuber, COO, Germany NAP Sales Interaction As a result of his participation at our luxury fam tour he reported the following promotion for us: They will expand their hotel portfolio on the website and include Marriott Marco Island and at least one Ritz Carlton. In addition, Family Projects will product a multi -day or multi -part story on Instagram which goes very well with their clients. Authenticity is their biggest added value and they do not promote anything we are not 100% convinced of and nothing that we have not seen themselves. o DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany NAP Sales Interaction Hold a conference call with Katja to discuss various topics: Business: YTD (Aug 31) — they have 974 room nights booked for 2023 which means they are behind 2022 numbers. Compared to other US destinations Florida has not recovered as quickly as they hoped it would be. As reasons for this she pointed out rate increases for the hotels overall Florida but also for air travel and rental car. Their main target group for Florida has been families travelling in summer but with the rate increases lots of them decided for other destinations. 77 Packet Pg. 709 39.A.2 Florida Fam Trip: DER Touristik is planning a fam trip to Florida in 2024 and they thought about Naples and Fort Lauderdale which is a great combination. They are flexible in timing and target group will be their best-selling travel agencies. They are looking for 3 nights in each destination with experiences and some site visits. DER Touristik will be covering the flight tickets and will take care on the transportation. The tour will be escorted by 1 staff member of DER Touristik and maybe an airline representative. Usually, the groups are 14-16 travel agents in double rooms plus 1-2 single rooms for the escorts. The number of rooms is quite high and now she asked for our max group size for fam trips to be able to support a fam tour. Asked Claudia Cianfero for advice. Florida Huddle: She has signed up for Florida Huddle and is now planning to come to Naples on Feb 1 & 2 (Thursday/Friday) with one overnight in Naples. She requested if we could arrange her overnight and the program for the days. As she has not been a long time in our area, and she is one of our key contacts in the market these are very good news. Also, she would like to do site visits of our new hotels but also LaPlaya, the Ritz Carltons and maybe some of the more moderate style ones they are selling Gulf Coast Inn Naples, Park Shores, Best Western Naples. And she is very interested into the Parkway as addition to their program. o Fairflight Touristik GmbH, Kristian Lehmann, General Manager, Germany NAP Sales Interaction Followed up with Kristin regarding their numbers to Paradise Coast. They are satisfied with their business to Florida, especially Paradise Coast where they have registered (YTD 08/31) — 304 room nights. Total room nights in 2022 were 400. o DER Touristik GmbH, Carmen Dreymann, Product Manager KUONI North America, Caribbean, Germany NAP Sales Interaction Followed up with Carmen regarding the current situation. DER Touristik had terrible problems with the introduction of their new reservation system in early 2023 and products were relatively late bookable. Also, the affect of Hurricane Ian played a big role and the demand for the region was unfortunately limited. Their Swiss service team requested an extremely large number of bookings manually and these could not be evaluated correctly in the system for quite some time. In other words, instead of the hotel name and the region, we were only shown the street name in the reports. This makes it almost impossible to assign the numbers correctly. As far as she can currently prove, we are according to the system in 2023 (until 31.08.2023) at about 42 room nights for Naples and Marco Island. o TUI Deutschland GmbH, Product Management North America, Claudia Ehlen, Senior Product Manager North America, Germany NAP Sales Interaction Met with Claudia and Danny at the TUI headquarter on Sep 29 discuss their current business and the upcoming joint roadshow with Visit Florida. In 2023 / Jan 1- Aug 31, 23 they reported 1197 pax and 1710 room nights. With this result they are over their 2022 results and hope to grow business even more to reach pre -pandemic levels. m Packet Pg. 710 39.A.2 Their current top sellers are pax -wise: the Hilton Naples, Naples Bay Resort and the Naples Grande Beach Resort. The Inn on Fifth is also doing very well in terms of revenue. In regard to the new program, she will be looking into our new upcoming hotel developments and decide what she will take in the program. Claudia will be joining the Visit Florida Roadshow personally in two cities and in the other cities one of her product management clients will attend. They have registered good registration numbers for Hamburg, Bremen and Duesseldorf. Only Bielefeld is struggling now, but they will be sending out a reminder email next week. She is also thinking of attending Florida Huddle, but this decision has not been made by now. o Faszination Fernweh, Sandra Katsch, CEO, Germany NAP Sales Interaction Followed up with Sandra regarding their 2023 business. She stated that they have registered a good plus to the previous year with 783 roomnights (YTD 08/31). With the upcoming Deluxe Campaign, she expects a continued increase of business to our region. Provided the content for our upcoming deluxe campaign to Sandra after coordinating and receiving the feedback from Claudia Cianfero. o UStravel.nl, Nova Vakanties, Robbert Hendrix, Marketing Manager, Netherlands NAP Sales Interaction Confirmed the site visit itinerary as follows: 16.10.2023 / 01:00 pm PURE Florida Dolphin Watch / Eco Tour 17.10.2023 / 01:30 pm Segway Tour Naples with Cody 05:45 pm Sunset Cruise with Naples Princess (including dinner, excl. drinks/tips) He is very happy with the program. Told us that the Keys and Crystal River have already confirmed marketing packages with them. We will be reviewing and get back with a recommendation for the CVB. Will meet him personally on Nov 2 at USA Canada Experience. o Joker Reizen, Ludwig Verbruggen, Product Manager Indivual Tours, Netherlands NAP Sales Interaction Confirmed our participation with brochure distribution at upcoming 62C Event "Reisebeurs 2023" in Mechelen, Belgium on Oct 22 after receiving the acknowledgement of Paul Beirnes. Also, our destination video will be shown on the event floor. Tourlane, Deborah Clauss, Travel Product Manager, Germany NAP Sales Interaction Followed up with Deborah on their room nights for 2023 and an outlook for 2024.They have reported the following numbers for Paradise Coast 2023 - 68 RNS - 2024 - 42 RNs Their high booking season is only about to start now, and they think there is quite some potential Also, she stated that numbers have been very low due to the Hurricane Ian. To strengthen their numbers, we should keep in mind another joint campaign. 79 Packet Pg. 711 39.A.2 o vivido travel GmbH, Tobias Boese, Co -Founder & CEO, Germany NAP Sales Interaction DiaMonde have made a follow up call after the first call in March 23. Tobias is satisfied with the development of vivido travel so far. Experiences and adventures are the main selling point and hotel services are purchased around the experiences. vivido travel purchases through Rate Hawk, a 13213 booking platform, and in individual cases has contracts with hotels that grant free sale or a certain allotment. In product management vivido travel has one 2 employees. To increase awareness and trust in the market as a new tour operator vivido travel works strongly with Travelzoo or Urlaubspiraten. Approximately 30 bookings and repeat business can be expected from a deal according to Tobias. Customers of all ages are addressed through these sales channels (19-81 years). The budget per trip is max. EUR 3.000-4.000 per person per week. Off-season times are marketed with pleasure since here price attractive packages can be tied up. Tobias mentioned that Paradise Coast could be of interest for the vivido travel clientele because of the diversity and contract of experiences. We will set a detailed follow up call with him beginning of October. MARKETING ACTIVITIES Sep 5-8 Naples, Marco Island, Everglades & Greater Fort Lauderdale - Luxury Tour Operator Fam Tour, Executed for our joint luxury fam with Greater Fort Lauderdale. The following clients attended the tour -Feinreisen / America Unlimited: Finn Wuehrmann, The Family Project: Kilian Stadlhuber, Kuoni Switzerland: Carmen Dreymann, TUI/airtours: Daniela Lutzke and CANUSA Touristik, Alexandra Wirsum. The group stayed 2 nights at JW Marriott Marco Island and one night at the Inn on 51". The program was filled with site tours of Hilton Marco Island, Capri Inn, Edgewater Beach, Naples Grand and rounded up by experiences like the Dolphin Explorer, a birding & shelling tour, golf cart tour through Naples, an airboat tour and of course the visit of the smallest post office. The group was very impressed about the destination and its diversity and great experiences. As a result of tour, we secured more product inclusions, program extensions and additional social media coverage. These results will be reported in one of our next reports once published. 0 Packet Pg. 712 39.A.2 MEDIA / PR / COMMUNICATIONS ACTIVITIES o Editorial media group AG, Urs Huebscher, Editor in Chief, Switzerland NAP MEDIA/PR Following our strategy to intensify the awareness of Paradise Coast to the luxury travelers in Switzerland we contacted Switzerland's leading high -gloss magazine for luxury travel and lifestyle, PRESTIGE TRAVEL Magazine. The magazine targets luxury travelers and top -income earners and is distributed through various channels (direct clients, airport lounges, luxury hotels, doctors, restaurants, press and book retail in Switzerland and on leading consumer travel shows (Ferienmesse and Fespo) which will be taking place in Jan 2024. The magazine has a total circulation of 38,000 per issue and is produced 2 times per year. In their 01/2024 edition of Jan 18, they are planning an exclusive issue on United States. At this stage no other Florida destination has signed up but the following other ones: Arizona, Louisiana, New York, Denver and Las Vegas so Paradise Coast as an exclusive beach destination would be a perfect addition. They offered us a great campaign package targeting 132C in Switzerland which is an important, solvent market for us due to the increasing interest for luxury travel for the United States. An immense reach will be given by the 4-page standalone advertorial in the magazine with a circulation of approx. 38,000, standalone online article (Unique Clients 75'047/month Page impressions 139'434/month), one page advertisement on Paradise Coast in issue 02/2024 (summer edition June 2024), Naples, Marco Island & Everglades banner for 4 months in www.prestige-travel.ch (Unique Clients 75'047/month Page impressions 139'434/month), corresponding Instagram story and additional distribution at Swiss largest travel consumer show Fespo and Ferienmesse in Jan 2024 Cost share of this opportunity is EUR 2.500 (USD 2.671.38). We confirmed this cooperation after receiving the acknowledgment of Paul Beirnes. After checking with Claudia Cianfero, we will be coordinating the content production with Luisa Laurelli at Paradise Advertising. 0 Packet Pg. 713 39.A.2 o We sent out a dedicated newsletter on NAP no additional cost on Sep28, 2023. We proud ourselves with an audience of over 2507 B2B/B2C contacts in the German speaking marketplace, as well as an above -average opening rate of 27.2%. To review the full outline of the newsletter, please click here. Open Rate click Rate 27.2% 27.0% This campaign's Your average campaigr performance performance o Paradise Coast has been allocated a series of Instagram posts on the Instagram channel of German luxury tour operator "The Family Project" (5.348 followers) as a result of Kilian Stadlhuber"s attendance at our Luxury fam trip. Please see following screenshots. G MARCO ISLAND �TM Packet Pg. 714 39.A.2 Paradise Coast was included in the monthly 1132113 newsletter of Visit USA Germany. The newsletter was sent out on Sep 1. We highlighted the "Sizzle Dining" event in the newsletter. Please see below. Naples, Marco Island & Everglades CVB - Gourmetwochen "Sizzle Dining" an Florida's Paradise Coast! Die kulinarische Szene van Naples, Marco Island and den Everglades NAPLES wartet darauf entdeckt zu vierdenl Vom 7. bis 27. September2023 MARCO ISLAND firdet "Sizzle Dining",Sudwestfloridas viohl bekanntestes Restaurant - EVERGLADES .. .. .. Event statt and ladt dazu ein die kreative. frische and aul ergevvohnliche Kuche der Paradise Coast zu entdecken. In ausgewahlten Restaurants giht es verlockende 3-Gange Dinner Oder 2-Gange Mittagessen Ill Festpreisen. Und das Seste dabei ist, das jede verkaufle Mahlzeit ein lokales Schulprojekt unterstutzt. Mellor erfahren o Swiss travel trade publication "about travel" highlighted our attendance at 13213 Event of go2travel on their website on Sep 7. Please see following link - https://abouttravel.ch/reisebranche/to-und- retailer/workshop-bbq-mit-go2travel/ Einfach schnell and sicher surfen aboutTravel den Chromeeiterten5icherhe3tsfeatu x TRAVEL INSIDE - MICE -tip - where2meet Ferien & Freizeit - Jobs - Events - Reisebranche-TRAVEL INSIDE ITO and Retailer I Destination I People&Events Workshop & BBQ fur Nordamerika-Profis TRAVEL INSIDE - 07.D9.2023 Der Nordamerika-Spezialist lud zum 82B-Event ins Brisket ein. (v.l.: Marce! Sprenger (Florida Keys), Susanne Schmitt (Oregon), Michael Botschi (go2trave!), Vera Sommer (Tampa), Frauke Grath (Naples, Mama Island & Everlages), Robin Enge! Ian?t-Ind.) rl)ra,-Trauvl IN Packet Pg. 715 39.A.2 o Swiss travel trade publication "TRAVELNEWS" highlighted our attendance at B2B Event of go2travel on their website on Sep 7. Please see following link - https://www.travelnews.ch/trips-and- travellers/24700-gebaIItes-nordamerika-know-how-und-ein-bbq-im-herzen-von-zuerich.htmI TRAVELNEWS NM M OM ■ 1RIP68iMYELLERB i' Geballtes Nordamerika-Know-how und ein BBQ im Herzen von Zurich EVENTS o go2travel B2B event Date & Place Zurich, Switzerland Nr of attendees 40 Profile of event B2B workshop and BBQ event of Swiss North America specialist go2travel for their best-selling travel agencies on Sep 5. Besides Paradise Coast, Visit Tampa, The Keys and Oregon included in the event. We did a 15-minutes presentation on Paradise Coast which was very well received. Profile of B2B (travel agencies) from the Zurich region attendees General feedback Very positive feedback from the travel agents after the event. Great organization of the event and the location. The Swiss press featured two articles on the event. Please under Communications. Cost EUR 2000 Packet Pg. 716 39.A.2 Naples, Marco Island, Everglades CVB International Partner Webinar — Sep 14 We participated on behalf of our markets in the recent international partner webinar of the CVB on Sep 14, 2023, which was very well received by all attending hotel and attraction partners. To strengthen the relationship with the partners and to deepen the knowledge about the international markets, the partner webinars are a very important tool which should be offered on a regular basis. INTERNATIONAL PARTNER WEBINAR September 13, 2023, International Partner Webinar PDF Visit USA Belgium, Webinar—Sep 28 We participated on behalf of Paradise Coast at recent Florida webinar with The Keys of Visit USA Belgium on Sep 26 and presented Paradise Coast during a 15-minutes webinar to 30 Belgian B213 contact. 40th anniversary of CANUSA Touristik We participated on behalf of Paradise Coast at the anniversary event of our key tour operator partner and North America specialist CANUSA Touristik on Sep 29. A total of 300 guests from the industry and CANUSA staff attended this great event held at the harbor district of Hamburg. RR Packet Pg. 717 39.A.2 OTHER SALES ACTIVITIES o DiaMonde e.K., Annette Eckhardt, Senior Account Manager, Germany NAP TA Consulting - Nina Schmidt, travel agent of German travel agency Reisebuero Grefrath asked for insider tips for her upcoming vacations in Florida. She will be staying 2 nights in Naples and visiting the Everglades. We provided her with information material and gave her a destination update- - Sabrina Doetsch, travel agent of German Euro Lloyd Reisebuero asked for insider tips for her upcoming vacations in Florida. She is coming to Paradise Coast for the first time. Due to this we gave her a detailed intro on the region. - Sabrina Schafer, travel agent of Swiss travel agency Passage Reisen is travelling with her family to FL. She contacted us after the go2travel event we attended beginning of September. She was especially interested in nature and the Everglades. Due to this we provided her with contact details of various tours i.e., Dolphin Explorer, Paddle Marco, etc. o Visit USA Commitee e.V., Cristian Meuter, General Manager, Germany NAP Other Sales Activities Provided VUSA Germany with input on Halloween events in Naples for their October newsletter Participation at Packet Pg. 718 39.A.2 MARKET NEWS o Florida flight connections: Condor resumes Frankfurt -Miami route Next May, Condor will resume direct flights between the Main metropolis and the Magic City, which were suspended due to the Corona pandemic. A new Airbus model will be used to ensure greater comfort. CONSUMER o Brochure Fulfillment: 7 in total ADDENDUM o n/a ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) m Packet Pg. 719 39.A.2 Staff Report - Marissa Baker - Sports Complex Manager PCSC General • 2 items accepted/approved on September 12th BCC Meeting - PCSC Update + 6th Amendment to increase revenues and cost of goods based on performance. • Met with Great Wolf Lodge to discuss future playground amenity for PCSC. Exploring Concepts. • Food and Beverage at PCSC is offering lunch to Uline every week on Wednesday with an average of 40 - SO lunches served. • The operator is moving to a new POS system. • Hosted September events such as: Kik Off Soccer Tournament, Naples Bears Football, and USA Today Wine festival. • The vendor is moving forward with the USL team negotiations and hope to have a contract to present soonest. • As we enter the final weekend (Day!) of the fiscal year, the vendor will be reporting that PCSC has again exceeded our revised revenue targets and there is a chance that PCCS will complete this year in the black! PCSC Financials - August Aug 2023 aver % of Actual Budget Budget Budget Revenue $ 75,487 $ 114,969 $ (39,481) 66% Cost of Goods Sold $ 39,374 $ 40,675 $ (1,3D1) 97% $ 36,113 $ 74,293 $ (38,180) 49% Gross Profit Expenses $ 82,371 $ 85,347 $ (2,976) 97% Net Operating Income $(46,258) $ (11,D54) $(35,204) -318% Aug Prior Year ( 2022) Aug 2022 % Aug 2023 (PY) Change Change Revenue $ 75,487 $ 59,166 $ 16,321 28% Cost ofGoodsSold $ 39,374 $ 14,589 $ 24,765 170% $ 36,113 $ 44,577 $ (8,464) -19% Gross Profit Expenses $ 82,371 $ 97,578 $ (15,207) -16% Net Operating IM Income $ (46,258) $ (53,001) $ 6,743 13% YTD 2023 over % of Actual Budget Budget Budget Revenue $ 1,914,226 $1,273,328 $ 640,998 150% Cost of Goods Sold $ 890,253 $ 448,137 $ 442,116 199% $ 1,023,973 $ 825,191 $ 198,792 124% Gross Profit Expenses $ 999,603 $ 961,912 $ 27,691 1D3% Net Operating Income $ 34,371 $ (136,721) $ 171,D92 125% YTD Priar Year (2022) YID 2022 % YTD 2023 (PY) Change Change Revenue $ 1,914,226 $ 927,277 $ 986,949 106% Cost of Goods Sold $ 890,253 $ 584,231 $ 306,D22 52% $ 1,023,973 $ 343,046 $ 630,927 198% Gross Profit Expenses S 989,603 $ 700,266 $ 289,336 41% Net Operating Income $ 34,371 $ (357,2201 $ 391,591 110% Packet Pg. 720 39.A.2 PCSC Marketing Strategy • Fiscal year 2022-23 will be the first full year that SFC will be operating without legacy events set up by the previous operator. SFC has robustly booked Local Programming Use, with a waiting list for field space. In addition, there is a strong sports events calendar of events with a variety of sports and event organizers. SFC has booked long term events, with weekends from September — May all booked except for a few weekends. • Local awareness of the facility is growing as we continue to host community events like Snowfest that is coming in December! PCSC Maintenance The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground — Agreement with GWL that states the organization will match Collier County in up to $200,000 to build an amenity. • Shade — More shade is coming in phase 3 — field 9 with a pavilion structure covering the field. We have some projects that are in process • New sand volleyball Courts - Impacted by wind. Solutions: windscreen, grooming, sand replacement, etc. - Looking to add showers to the area for rinse off - Currently has conduit for lighting, but lighting can be added later. • Maintenance Storage Yard - In process - We are looking to relocate this to another area, outside of direct eye -sight - Another option — wrap the fencing with windscreen :• Packet Pg. 721 9 Naples Eli All Practices '.+ Maples El Labor Day Cup (Soccer Skills Unfi n .m Il Galactic Canes Footb lam Canes (fr Pzzuni Storm r� Canes �.� Naples City r� Naples Un- �.� Fud3al �'. Naples Citycjmzc= Naples Un �.1 Canes Fo m'. Naples Un �". 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Futsal r*j Naples City `}J FuLsal A �',1 Naples Uni �J Aaum S Sebastian M tipm d Aaurriem Naples Cane rd Galacticos Yudimir Field t3om r'J Galac[ioos ffom Aaurri Storm tmm 1d 3 Naples 39.A.2 10/16/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Doc ID: 26863 Item Summary: Next Meeting Date - November 20, 2023 Meeting Date: 10/16/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 10/06/2023 10:52 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 10/06/2023 10:52 AM Approved By: Review: Tourism Tourism County Manager's Office Office of Management and Budget Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Paul Beirnes Meeting Pending Completed 10/06/2023 11:27 AM 10/06/2023 11:27 AM Completed 10/06/2023 12:59 PM Completed 10/09/2023 11:47 AM 10/16/2023 9:00 AM Packet Pg. 723