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TDC Agenda 09/18/2023COLLIER COUNTY Tourist Development Council AGENDA September 18, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. September 2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. August 21, 2023 TDC Meeting Minutes Presentations A. Executive Director Update B. 2023-2024 Destination Marketing Plan Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities B. Tourism Division 7. New Business A. Coastal Zone Management Recommendation to approve after -the -fact Change Order No. 1 to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach A", with Phillips and Jordan, Inc. to increase the contract amount from $6,723,041.50 to $6,771,654.62 to adjust the quantity of sand; to ratify administrative Change Order No. 1 to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach B", with Earth Tech Enterprises, Inc. for sand redistribution; approve payment of Pay Applications No. 1 for both contractors; and make a finding that this expenditure promotes tourism. (FEMA Fund 1813, Hurricane Ian Project No. 50280) 8. Old Business Collier County Tourist Development Council Page 2 Printed 911412023 September 2023 Ten Minute Break 9. Marketing Partner Reports A. Marketing Partner Reports 10. Tourism Staff Reports A. Tourism Staff Reports 11. Council Member Discussion 12. Next Scheduled Meeting A. Next Meeting Date - October 16, 2023 13. Adjournment Collier County Tourist Development Council Page 3 Printed 911412023 4.B.1 09/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 26539 Item Summary: August 21, 2023 TDC Meeting Minutes Meeting Date: 09/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/05/2023 2:37 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/05/2023 2:37 PM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 09/05/2023 2:37 PM 09/05/2023 3:04 PM Completed 09/06/2023 8:26 AM Completed 09/12/2023 3:40 PM Completed 09/13/2023 9:59 AM Completed 09/13/2023 11:55 AM Completed 09/13/2023 8:05 PM 09/18/2023 9:00 AM Packet Pg. 4 August 21, 2023 4.B.1.a MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, August 21, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 a.m. in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker Kathleen Brock (moved; now vacant) Amanda Cox Councilor Jared Councilor Grifoni (via zoom) Nancy Kerns Ed "Ski" Olesky Councilwoman Beth Petrunoff (viazoom) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director Packet Pg. 5 August 21, 2023 4.B.1.a Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of six was established by members present in the board room; two other board members joined via Zoom. Ms. Kerns made a motion to allow Councilor Grifoni and Councilwoman Petrunoff to participate via Zoom due to extraordinary circumstances. Second by Ms. Cox The motion passed unanimously, 6-0. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Beirnes said there are two modifications to the agenda. A new add -on arrived late Friday and he sent everyone a note. Coastal Zoning will be 7.A.3, a recommendation to approve a resolution supporting the county's application to the FDEP, and 4.C. will be public comment on items not on the agenda. Several people would like to speak. Vice Chair Hill made a motion to approve the agenda. Second by Mr. Olesky. The motion passed unanimously, 8-0. B. Approval of prior TDC Meeting Minutes Regular Meeting July 17, 2023 Ms. Becker made a motion to approve the July 17, 2023, meeting minutes. Second by Ms. Cox. The motion passed unanimously, 8-0. C. Public Speakers (for items not on the agenda) Nicole Whalen, Director of Education, Naples Art Institute Ms. Whalen told the TDC: • She was at the previous TDC and BCC meetings involving the approval of TDC bed -tax dollars for grants for local arts and cultural organizations. • At the TDC meeting, they unanimously agreed those funds would be awarded to the organizations in the award month decided upon by the TDC. • At the BCC meeting, Commissioner Hall asked to revisit the use of those funds. • She wants to clarify that those funds are needed. They're important to the arts and culture sectors. They elevate our county from others in terms of driving tourism. • We have beautiful beaches and amazing golf courses, but we also have an incredibly lively and enriching arts and culture scene, both in the visual and performing sector. 2 Packet Pg. 6 August 21, 2023 4.B.1.a • Although all our organizations will have continued programming and planning without these funds because it's important to community members, those funds allow us to bring in outsiders from other Florida counties or out of state to allow them to enjoy the arts and culture. • This is incredibly important to the livelihood of our full-time constituents and tourism -based constituents who come to our area. • We still plan a season without these funds, but they allow us to bring in new visitors, which in turn supports the county in other ways — through dining dollars or increased tourism year -over -year. • She thanked them for their time and asked them to consider pushing for approval of the grant dollars. Jonathan Foerster, CEO, Golisano Children's Museum of Naples Mr. Foerster told the TDC: • He encouraged TDC members to speak with the commission about the importance of allocating resources for arts and culture tourism. • There's an abundance of natural resources in our community that draw people to our area, but why do they stay for more than a day, or two or three? They stay because there's a lot more to do than just go to the beach or go to the Everglades and we need to continue to support that. • If you look at the counties in our area, Collier County is unique because we have opportunities for people to partake in. • Our closest cultural competitor is Sarasota County and it spends three times the amount of TDT tax dollars on arts and culture than Collier County does, so you're getting a lot of bang for your buck. • We're a better representation of Florida arts and culture than Sarasota County, but we're different from Destin, Dunedin and others. • He asked TDC members to consider speaking to commissioners and encourage our friend here, Commissioner McDaniel, to support us. • Arts and culture are important to the community. He hopes the TDC believes that and sees the value in people coming with their families to spend extra time here, spend more nights in a hotel, more at restaurants and more on activities because they have opportunities in arts and culture. • He's happy to answer anyone's questions and he thanked them. Elysia Dawn, Executive Director, United Arts Collier Ms. Dawn told the TDC: • The importance of the Arts and Culture Grants is they make a tremendous impact on our organizations. • United Arts Collier would be able to continue normal operations without the grants, but we wouldn't have the budget to continue marketing to outside sectors. • We're growing and need that support to do that. We think it's very important, especially given the data we work with. We partner with Americans for the Arts to conduct an economic impact study every five years. Our last study showed that the arts and culture generate about $108 million annually in Collier County • It's not just the importance of the arts and how it makes us feel, it's enriching for the community in myriad ways, including a financial impact. 3 Packet Pg. 7 August 21, 2023 4.B.1.a • It's an investment in our community, not just the charity, but it's crucial to distinguishing our community as a place where the arts are celebrated and elevated. • She thanked them for making a big difference for us. Chairman McDaniel told the speakers and the TDC.- * This is important. One of the speakers spoke at the BCC meeting and he's sure there will be speakers tomorrow. • It's imperative that as we move through the distribution of these funds, that the TDC, which is an advisory board to the Board of County Commissioners, ensures that anyone who's bequeathed money, especially tax money, not expend those funds until the budget is approved. • The budget will not be approved until the last budget hearing in September, although it's recommended and it goes forward. • A woman two weeks ago said her organization had entered into contracts to expend these funds for next year. She found that wasn't such a great thing. • Hopefully, the BCC will appropriate funds, as has been recommended by this committee, and it will move forward. • But if you apply for and receive the approval of the grant, it's not formally approved until the budget's adopted. A discussion ensued and the following points were made: • This never happened in the past. It's always gone through, even when we've approved it earlier. It went through seamlessly without a hiccup • It's not part of the bequeath until the budget's approved. • The hiccup came because of Commissioner Hall chose to have a discussion about the expenditure of TDC funds. He has a right, as other BCC members do, to ask to discuss it. • People who are watching today and people who will come and speak about this tomorrow shouldn't commit to spending the grant funds if they haven't been approved; that's when the budget is adopted. • We traditionally supported culture in our community. Do we need to clarify that? • We have excess tax funds, and those grants are funded. • This is a question for Commissioner Hall. He pulled the agenda item. It's unknown why he pulled it. He didn't state a reason. We'll know tomorrow. Give him a call or send him an email and ask him if he requires additional consideration or communication about the Arts & Culture Grants. • In the past, the BCC has regularly accepted and approved TDC recommendations, but those funds are not available until the budget is approved. • Grantees don't receive money until they submit proof of the expenditures. Then they get reimbursed. • If the BCC chooses to adjust the budget, those grants could be pulled. • The TDC worked with the grant applicants to make them more specific in terms of the dollar amounts and specifying what goes to marketing, talent, materials, etc. It changed the way things were done. • The new application process helps TDC members feel more comfortable recommending the grantees because it provides more oversight of how the grants will be used, both to drive tourism and enrich residents' lives. C! Packet Pg. 8 August 21, 2023 4.B.1.a • We need to know whether we need to add something to the application process. • What the TDC strove for several years ago was to have better clarity on the requests and tracking because the TDC heard about a billion dollars' worth of revenue coming to the county without proper tracking, measurables and milestones. • It's very difficult to ascertain the actual benefits to our community, so tracking was adjusted. • Anyone who wants to question Commissioner Hall can direct their questions to him. • Mr. Beirnes said the TDC will be reaching out to the commissioner and will meet with him about the grants on September 12. 5. Presentations A. Executive Director Update [Paul Beirnes] Mr. Beirnes reported that. • Kathy Brock has decided to return to the north. Her home sold quickly, and Everglades City chose a designee for her TDC seat, Councilman Michael McComas. His paperwork is complete, but he's traveling now and will join our next meeting. He said he'd probably join via Zoom later today. • There was an interesting anomaly in the STAR report, the CoSTAR-STR report, which provides us with occupancy, average daily rate, and RevPAR. The performance didn't match up. Around July 6, the Ritz -Carlton reopened with a slow pacing of inventory and staffing and LaPlaya started ramping up, which put two more hotels into the inventory. Just as we were doing well, we started seeing a 5-7% delta. His research shows that the STR data has reflected all of Ritz -Carlton and all of La Playa's inventory as being fully available, so that will skew our performance a little lower. We reached out to them, but there's a process they have to figure out because this is not a normal process. • When Joseph St. Germain talks about performance in July, it probably will reflect that. • July seemed a little weaker than expected but even if those inventory numbers were overstated, we were solid compared to last July, which would be a huge win. • Once August arrived, we witnessed an immediate, steep decline with back -to -school and fall behaviors kicking in. Even with that anomaly, we did not see that steep decline in pace in August. We are very optimistic. Our strategy was to push hard to shoulder seasons, particularly summer and deep into fall. • When we look at numerous years that dipped off without a sharp decline, we're looking forward to it not declining as much. • In an effort to drive visitation in September, we partnered with Sizzle Dining for an event from September 7-27. It's a fixed -price, three -course dining program with more than 100 high -end restaurants that's considered a foodie delight in other destinations. It drives a lot of Florida residents into market during shoulder seasons. • We partnered with Sizzle Dining because we traditionally pull back in September as we round off the year, but it was a great opportunity to put heads in beds, drive Florida residents, pre -family and those without kids in households driven by the school calendar. It's started rolling out with a lot of social media, so we hope to see results. 5 Packet Pg. 9 August 21, 2023 4.B.1.a • We were notified that Arts & Culture's iArte Viva! celebration has won an award at the International Festivals & Events Association, but we don't know yet if it's gold, silver, or bronze. The awards will be given during an October 9 conference. • Lisa Chamberlain, who is in the chambers with us, is our manager of groups and conventions. Last month, she received a prestigious award, an Industry Leader Award at the Smart Women in Meetings summit in New York City. Her colleagues globally recognized her as one of the one of the most influential people in the industry. [The TDC and audience applauded.] B. 411 of July Fireworks Recap Presentation Ms. Baker detailed a PowerPoint presentation and told the TDC: • After -action meeting. We met to discuss what went well and where we can improve because the goal is to continue having fireworks or some kind of event at the sports complex every year on the Fourth of July. • We started the day with remote -controlled cars, laser tag, bounce houses, face painting, the movie, "Sandlot," on the Jumbotron. There was a live reggae band at The Cove, live art at The Cove, and the evening fireworks show, the center of the event. • Attendance. We had 7,000-7,500 guests and made about $18,000 in profits. • This event was historically offered free and there wasn't a way to bring in revenue or it hadn't been done in the past. Moving it to the sports complex allowed the operator to capitalize on that and make revenue in creative ways, such as food and beverages. • Partners. We had several partners who worked together and they only had 10 days to plan and pull it together. We worked with Parks & Recreation, Sports Facilities, CVB staff, Zambelli Fireworks, the Sheriff's Office, Greater Naples Fire, EMS, Dan Summers' emergency services team, risk management, solid waste, Allied Security and transportation. We also had help from Paradise Advertising, which provided a comprehensive media plan to ensure it was communicated to the community. What went well? • The fireworks went off on time and were quality. In the last two years, we'd switched vendors and there were issues. • Media plan. We had a comprehensive media plan, a unified command between staff and emergency services. When we plan events that are over 200 people, depending on the event, the CCSO puts together an incident management team. One lead from their team helps coordinate emergency services and works with our operator and parks to ensure we're doing everything to ensure it's a safe and successful event. • Command center. We had a command bus onsite, where representatives from all parties were onboard. We were able to communicate to the command center if anything happened. • Parking. When the parking lot started to become full, Parks & Recreation staff were in the parking lots, seamlessly moving cars through and getting them parked. The provided continual updates on the radio. • Activities. The activities complemented the event. Food truck and concession inventory levels never ran out. At Snowfest, they did, so we made it a priority to ensure food trucks had proper inventory and to bring in more food and beverages. • Ingress was very smooth. Parks & Recreation manned that and did an incredible job. Areas for improvement. n Packet Pg. 10 August 21, 2023 4.B.1.a • Egress. Avoiding gridlock after the event. There was always a wait to get out after fireworks at Naples Pier, but we think we can improve. It took 40 minutes to an hour. There's a road going around the complex to the north and we anticipate having that open to help gridlock. • Daytime activities. We want to start later. We had no more than 50 people prior to 6 p.m. We started at 3 p.m. It rained and there weren't as many, but by 6 p.m., hundreds of people were enjoying activities prior to the fireworks. • Traffic plan. We plan to talk with the Transportation Department. We don't have a solution. We want to see how to help traffic on Collier Boulevard because there was a delay. We may not be able to do anything, but plan to see if there's a way to improve that. Increased signage is always helpful. • CCSO would like to have more presence next time because of the size and nature of the event. • Off -site viewing locations. Staff is looking for other locations to send people to help with parking, traffic and gridlock. • The future of fireworks. The goal is to host fireworks at PCSC for as long as we can. We have future fields, six baseball diamonds and five softball diamonds. Once those are built, we won't necessarily have a fireworks location. • Drone shows are becoming more popular. They're just as good as fireworks, but without pyrotechnics, so there aren't as many concerns about location. C. FBU Top Gun Recap Presentation (Steve Quinn, managing partner, FBU) Mr. Quinn detailed a PowerPoint about the Top Gun FBU event: • FBU holds two events here, in July and December. • 3Step Sports is our partner and is bringing three more events here before the end of the year due to our relationship with FBU and Paradise Coast. • We've started promoting the December event in 48 cities. They've started tryouts and are organizing their 61h, 7th, and 8th-grade teams. • Next year's Top Gun event will be earlier, the end of June instead of after the July 4 weekend. • Top Gun is a showcase with football equipment in two trucks that goes up the East Coast and another truck goes east or west of Texas. There are 39 locations where we hold events from March until the end of June. • We select the top 40% of the athletes to come to Naples to participate in our Top Gun Showcase. • Athletes are invited and go to the registration portal, sign up, get a welcome packet, and learn about everything they can do in Collier County. • They come here for four days. Our survey shows some stay for six or more days during mid -July, which helped hoteliers. • When we hold regional camps in 39 locations, 200-250 kids from 5th grade through 1 Ith grade. They're coached by current and former NFL coaches and college coaches. • Their goal after they leave a two-day camp is to become a better football player, not just on the field, but off the field through the educational seminars and recruiting training we provide. • Hopefully, they earn free college scholarships like Buzzy's son. • Everything is about the path to Naples. #PathToNaples, #ParadiseCoast. 7 Packet Pg. 11 August 21, 2023 4.B.1.a • Many athletes who come to Naples will earn invitations to our other events, our freshman All -American Bowl, National Combine, and our All -American Bowl on NBC at the Alamo Dome in San Antonio, Texas, where Paradise Coast gets two 30- second commercials live on NBC during that telecast. • We have a database of over 500,000 athletes and parents. Everything about Naples and the event goes to everybody. • Our trucks have a QR code. We send two trucks across the country. Passersby can scan it and it takes them to a website where it says Path to Naples. Many people call me to say they've seen the trucks. We also have logos on the back of the truck. • Social media. We have over 500,000 followers. Our social media team is phenomenal. Buzzy also does a great job. Since the tournament here, we've had over 98 million views. • When someone goes to our Instagram page, our Twitter page, they see a video of our events going on with the #ParadiseCoast and #PathToNaples. We amassed over 20,000 new followers and Top Gun alone had over 3.8 million views. • How we market. When someone gets invited, they go to the web page about the Top Gun camp. It has a parent packet about what they can do in Collier County, such as sightseeing. They have a registration portal, where every city has its own page. It talks about what to do in Naples, Florida and Collier County. • We do many social media posts and have a mobile app. We do pre- and post -event email blasts. It becomes a marketing tool, an extension of what Paradise Coast is doing 24-7, 365. • Commissioner LoCastro welcomed thousands of parents and athletes. • There were lines, so he Adrian plan to work on that for next year. Registration lines were all the way past the parking lot and the stadium was packed with about 4,000 people during the welcome orientation. • A Texas player that we named Camp King, which we promoted on social media, got 10 Division I offers within two weeks. • We sell a lot of merch. Exposure is important. 247Sports is the biggest recruiting platform in the country and helps kids get exposure to get to the next level. • We had over 120 NFL and college coaches here, coaching kids on five different fields at Paradise Coast and four fields at North Collier. • Over 20 hotels participated, including the Hilton, Ritz, Naples Grand, Residence Inn, Spring Hill Suites and Fairfield Inn & Suites, which housed a lot of our staff and coaches. Hoteliers provided good testimonials about the revenue during the shoulder season, the slow time, and how professional the event is. There were over 2,500 rooms in the middle of July. Usually we're around $2,000-$3,000 in July and $4,500- $5,500 for the December event. • He likes to provide testimonials for parents to show it's more than football. It's about creating individuals, future husbands and future leaders in the communities they return to, not just becoming a good football player. It's about becoming greater men. • Parents often send testimonials about what our program has done for them. We educate kids on what to do and not to do on social media, how to become a community leader and how to get a free education and play football. • Doing hot washes/after-action discussions after events makes it better for the next event, allowing us to work on things that we didn't do as well. We're able to give feedback to Adrian and his team. • We surveyed how they traveled here: Many by air and some by car. 8 Packet Pg. 12 August 21, 2023 4.B.1.a • How longdid id they stay in Naples? Some stayed two nights and some stayed six -plus nights. Several families stayed an extra week. • What did they do while they were here? It was important, even with the weather, to get them out by 4 p.m. so they could enjoy dining and the beaches. Others went shopping, sightseeing, the Botanical Gardens, golfing and fishing. • How mM people in each your _groups? Anywhere from two to six plus. Nearly 20% had six -plus, which means many family members enjoyed the week with their kids. • Although it started a day after the fireworks, it was spotless. That's a tribute to Adrian and his team. • How was the accessibility and cleanliness of the Paradise Coast Sports Complex? Over 90% reported during the event that it was above average or exceptional. • We employ 50-plus staff, weekend warriors, to help with everything from mixing Gatorade to hauling Gatorade back and forth to driving the truck, etc. We hired all local refs. • One athlete, Kensley Faustin from Naples High School, committed to the University of Auburn. He earned an invite to the All -American Bowl on NBC, which he'll be participating in on January 9th. • 86% will likely visit Naples again. About 300 kids were juniors, so they won't come back for Top Gun next year. That could have played a role as to why it wasn't higher. • We gave over $25,000 of scholarships to local kids. • 70 athletes received full scholarships to participate in Top Gun from middle school to high school. • 30 local high school coaches assisted NFL coaches during Top Gun. • We had representation from 50 states. • Football University was bought two years ago by 3Step Sports, which does eight sports nationwide. They hired him and his partner, Eric Richards, as managing partners of Football University for as long as we want to continue. • Because of that relationship, we're able to refer events to Collier County. The first one will be November 18-19, the PLC Fall Championships, a lacrosse event. There will be 1,600-1,800 athletes here and nearly 90 teams. • On Thanksgiving weekend, National Field Hockey, the biggest national field hockey convention, will be here with about 120 teams, 2,500 players and 700 coaches. • Toward year end, we're doing the Nike Lacrosse Circuit, 48 teams and 1,000 participants. • The 3Step Sports relationship involves two of the biggest football all-star events in the country, the biggest field hockey event, and two of the biggest lacrosse events coming to Collier County. • It's been great working with Adrian. Every event we do gets better, so we're excited about continuing to market the event 365/24-7. Mr. Beirnes told Mr. Quinn he went to Top Gun twice and the humidex was around 14. It started raining and it was the best feeling he'd ever felt. He's never seen so many athletes put their hands up to the sky. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, E Packet Pg. 13 August 21, 2023 4.B.1.a those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities (None) B. Tourism Division (None) 7. New Business (Andy Miller, Coastal Management) A. Coastal Zone Management 1. Recommendation to approve the FY 2023-2024 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. Mr. Beirnes outlined the recommendation and introduced Andy Miller. Mr. Miller said the three items are interrelated. We're trying to plan and request funding for the important work the county does for the Coastal Zone management program. The first item is our 10-year planning document, which is required as part of our agreement to get FDEP funding for our beaches and inlands. The recommendation is to approve the FY 23-24 tenured capital planning document for Fund 195 featuring our past maintenance and Fund 185 Program management and administration and make a finding that these expenditures promote tourism. Chairman McDaniel asked: • Is this plan generated off of the AUIR? (Mr. Miller said that was correct.) • He noticed in the next agenda item that there were several expenses or appropriations that were put out over there. • He wants Coastal Zoning to look into a more consistent beach renourishment program, the key to success for the health of beaches. On a very regular basis, we're hot spotting or emergency moving to take care of beaches, so he wants an adjustment in DEP permitting, so we're moving into a more regular maintenance program, as opposed to sitting on $42 million worth of reserves and waiting for a catastrophe. • Catastrophes will be fewer if we're regularly re -nourishing beaches, so he wants to report on the timing of permits, when they come and go. The permitting process is extremely arduous, so he doesn't want to be late on applications. • He wants to do more and more often as opposed to spot fixing a problem. • We've historically had circumstances where beaches have become eroded to a point where there's potential property damage even for those that are off the beach. He doesn't want that, especially when we're sitting on so much in reserves. • He'll talk with Ed Finn later today, but wants to make sure we're utilizing reserves and not pulling from other funding that's necessary for other county items. We expense close to $27 million for board -approved re -nourishment processes that are ongoing now with the dune restructure. There was $3.8 million for Vanderbilt, $3.8 million for Park Shore and he wants to make sure we're not detracting from other capital projects to take care of emergencies. 10 Packet Pg. 14 August 21, 2023 4.B.1.a Mr. Miller said he understood. Vice Chair Hill made a motion to recommend approving the FY 2023-202410-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and made a finding that this expenditure promotes tourism. Second by Ms. Co.. The motion passed unanimously, 7-0, Councilor Grifoni could not be heard via Zoom. 2. Recommendation to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2023-2024 in the amount of $13,867,200, budget these expenditures, and make a finding that these expenditures promote tourism. Mr. Beirnes read the recommendation. Chairman McDaniel asked about the $200,000 that was appropriated. It was in the AUIR for the Naples Pier and looks like it's an ongoing, reoccurring appropriation. A discussion ensued and the following points were made: • It's an ongoing $200,000. • The past ongoing amount was $200,000 yearly for Naples Pier maintenance, unless something like Hurricane Ian occurs. • County staff is working with Naples officials to better substantiate the do's and don'ts and where they're spending Collier County, TDC and parking revenue funds. Vice Chair Hill made a motion to recommend approving the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2023-2024 in the amount of $13,867,200, budget these expenditures, and found that this expenditure promotes tourism. Second by Ms. Becker. The motion passed unanimously, 8-0. 3. Approve a resolution supporting the county's application to the Florida Department of Environmental Protection for long-range budget and plan requests for beach re - nourishment projects for FY year 2024 and 2025 and make a finding that these projects promote tourism. Mr. Beirnes said this action maintains the county's eligibility for state cost -share funding for future renourishment projects. Vice Chair Hill made a motion to recommend approving supporting the county's application to the Florida Department of Environmental Protection for long-range budget and plan requests for beach re -nourishment projects for FY 2024 and 2025, and found that this expenditure promotes tourism. Second by Ms. Kerns. The motion passed unanimously, 8-0. Vice Chair Hill said he wanted to commend Mr. Miller and his department for aggressively pursuing these funds that are available. He's been on the TDC a long time and we seem to be getting reimbursed, as we should be, and he thanked him for that. 11 Packet Pg. 15 August 21, 2023 4.B.1.a 8. Old Business None 9. 10-minute Break [The TDC took a break from 10:01 to 10:10 a. m.] 10. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a county Website link. The Research Data Services report is presented monthly, and other reports are presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain, president [Mr. St. Germain detailed a PowerPoint presentation, the July 2023 Monthly Dashboard.] Councilwoman Petrunoff asked about the majority of people who said they definitely/probably will recommend the area and will return. Have we probed why they won't? Mr. St. Germain said he can check on that and get back to her. (Answered several minutes later: We do ask and if they say no, it's generally due to cost. That's No. 1. That's something we can look at yearly when the numbers get bigger to see what the No. 1 reason is. Anecdotally, cost has been an issue over the last couple of months. That's the No. 1 reason why people were not satisfied. Ms. Cox asked about Slide 13, origins with five-year trending. She expected it to be lower than 2022 and 2021, but it was surprising to see such a large delta in our Florida visitation from 2019 to 2023, about 20 points. Knowing that's a customer we depend on for shoulder season, in -state visitation, do we have concerns or a rationale on where else we're losing share to in Florida? Because that could be problematic. Mr. St. Germain said with comparisons to 2019, we had different vendors and methodologies and that's part of the difference. When we came, we were able to interview at RSW. He's not sure the previous vendor did, which would have caused a change. We'd have to do a deeper dive to see how it continues. The drops from 2020 and 2021 were largely due to the pandemic. It's been solid in 2022 and 2023. Part of the difference with 2019 was methodology. (He then answered Councilwoman Petrunoff's question above; the answer was moved to the section above.) Vice Chair Hill asked to see the year-to-date STR report moving forward. Mr. Beirnes said he could provide that. Ms. Cox asked if he could provide that to everyone. Mr. St. Germain said he'd add the year-to-date STR report to the monthly report, along with five- year metrics, moving forward. B. Paradise Advertising — Cyndy Murrieta, VP Integrated Media [Ms.Murrieta detailed a PowerPoint presentation on the Sizzle Dining Campaign.] 12 Packet Pg. 16 August 21, 2023 4.B.1.a Ms. Becker noted that Fort Myers has a new ad campaign for daycations and asked what she thought of it. Ms. Murrieta thought that was interesting considering we want bed tax. Ms. Cox saw it and noted they were targeting restaurants because not enough hotels were open post -hurricane, but that was her impression. She asked for Mr. Beirnes' thoughts. Mr. Beirnes said he hadn't seen it. Ms. Murrieta said if Ms. Becker saw it, it must mean they're targeting this area. Ms. Cox asked if there would be a way to track Sizzle specific to these efforts. Are we doing anything differently? Mr. Beirnes said Mr. Germain is aware and will be drilling down more. We reached out to Guy Clarke, Sizzle Dining's founder, and he'll be collaboratively working with us on metrics. We want to see what kind of growth and performance it brings. He sees a long-term partnership and wants to measure it closely. Ms. Cox thought it would be good for post Labor Day. Ms. Becker said it's four -course meals. Mr. Becker said by the time kids go back to school, the ability for families to get away becomes nearly impossible. This is a great opportunity for us to deep dive into Florida residents, couples and those without kids in the household. They know this is the time to come, resort prices are lower and if they're a foodie, it's a great opportunity for a cost savings. In Orlando, it was an enormous driver of Florida residents and domestic visitors over time. Ms. Cox said some other markets will question the validity of the attribution, but they do a separate kind of end -tax impact, so she was curious if he was going to address that. Mr. St. Germain said absolutely. Vice Chair Hill said it's good to strengthen the offerings we have for our location's independent restaurants. The more we have, the more attractive our location becomes. Mr. Beirnes said he got tired of hearing, "If you had not created Visit Orlando, Magic Dining would be out of business." It's not just season but having people through the year. Our intent is not to have peaks and valleys. C. Lou Hammond Group — Mackenzie Comerer, VP PR [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in July 2023. " [No questions were asked.] Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes, Tourism Director Mr. Beirnes detailed a PowerPoint presentation: • Based on collections year-to-date, we think we'll come in at $41.9 million at the end of the fiscal year. Last year, it was $47 million. • Based on Hurricane Ian impacts, which sidelined two hotels for much of the year, we thought early on that we'd be lucky to hit $40 million, so coming in at $42 million shows the consistency we've seen this year clawing our way back. 13 Packet Pg. 17 August 21, 2023 4.B.1.a • He's bullishly optimistic for next year. We want to get past 2023 and everything it meant, but we've done exceptionally well. • W are consistently pacing over budget and are proceeding well. • As of two months ago, we're collecting growth development tax from Vrbo, so that means we're collecting Vrbo and Airbnb. That was not there previously, so that helps the bottom line, especially as we go into the summer. However, home rentals have dipped slightly, so we'll see how that proceeds. Ms. Cox said she knows this was appropriately conservatively prepared not knowing when hotels were coming back online. In the third, forecasted column, does that include the "normalized" occupancy projections for the rest of this year that are more similar to 2019, rather than 2021 and 2022? Mr. Beirnes said he doesn't believe it reflects the Ritz and LaPlaya coming online and probably considers them not in the mix. It wouldn't have been for this report because it was back in May. He can follow up. He believes that for these numbers and projections, we're taking those out of the equation based on many years of what percentage is generated during certain months, so it's interesting to see whether the Ritz continues to put more rooms on at a quicker pace at a higher ADR and we'd be able to see. It would be nice to see $42 million become $43 million, but we will probably not see that or won't see that until deep into September. E. Miles Partnership — Enriqueta Balandra [Ms. Balandra detailed a PowerPoint presentation, "Paradise. com -July 2023 "] [There were no questions.] F. Paradise Coast Sports Complex/Sports Facilities Companies — Marissa Baker, Adrian Moses, J.P. Terrasi. Mr. Moses told the TDC. • August typically should be a time we slow down and would show a downturn,. • The Parks & Rec Department helped ensure we were in good position. We were at 151% of what was budgeted for July for revenue. That's the original budget and it was 107% of the revised one. • After a year, we've done $1.8 million in revenue, which after 10 months is about $180,000 a month, which shows the diversity of where we get our revenue from. • W 're driving revenue from solid sports contracts, food and beverage, non -sporting events, supporting the county with commercial and community events. We've been able to make a commercial advancement from those events while providing a service to the community in July and August. • Lewis, his retail manager, has done an incredible job of getting into the uniform decorating business, which means we were able to get wholesale partnerships with name brand sports. Teams that play at the complex can now buy uniforms from us. • W want to be a 13213 business from a retail standpoint and when it comes to catering so we're a 9-5 business or a 9 a.m. to 10 p.m. business. • This success comes because we spend money to make money. We will be going back to the county to ask for an additional $500,000 for COGS to get us through the end of the year. We're going to raise our revenue target again. For the book of business in September, the revenue profile of events coming through, the additional cost we're 14 Packet Pg. 18 August 21, 2023 4.B.1.a asking for is exactly what we need. We're confident about the revenue that will come in from those events. • This year's initial budget showed the sports park losing money. The NLI (non -labor income/non-earnings) for the sports park is going to be-$169,000. As we finish July, we are $77,000 in the black, so the additional COGS money we're asking for will further strengthen NLI by the end of the year. • The team works hard and gets a great amount of support from the county and Paul. We wouldn't have brought the field hockey event if the county hadn't approved the purchase of field hockey goals. • We have some music events this fall. The Legends music concert is coming and we've added Pablo Cruz at the end of October with Rockstar Entertainment, which will put on an intimate show with Pablo and other artists. We're going to start an advertising campaign, a sponsorship campaign, for that. Chairman McDaniel asked if he'd be speaking to the BCC tomorrow. Mr. Moses said they're on the September 12 agenda. [Mr. Terrasi detailed a PowerPoint presentation.] Mr. Beirnes told the TDC: • The countywide collaboration was a success. The fireworks is a great example. The hotwash coming out of fireworks showed us what we could do well collaboratively. As a result, we did a deep dive for SnowFest in December and are doubling the snow. The amount of collaboration between Parks & Rec and Tourism is phenomenal. • For the first week in December, we have AYF, American Youth Football, which will be driving numbers. • We're having constant conversations with Great Wolf Lodge. It's going up fast. They're taking reservations for October 2024. Every time we talk to them they have an earlier window. • Part of the Great Wolf Lodge agreement is they're making a financial contribution to an asset. We're meeting with them Friday night to discuss a cooling zone located next to The Cove, where there's not a lot of shade and it's pretty hot. We're trying to create an amenity that's fun for kids and which could be a lifesaver for those who are overheated playing sports. That's an exciting asset. • Harrison, an intern from University of Central Michigan, is here and will be with us through early December. He's a sports and business major who is splitting time between the sports complex and tourism. G. County Museums —Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation on July visitation.] Vice Chair Hill noted that two survey responses call the experience fun. Ms. Townsend said they do. Some people don't feel learning is fun, but we disagree. Vice Chair Hill asked how The Depot renovations are coming along. Ms. Townsend said we're meeting routinely onsite so they can take measurements. We haven't seen the design yet, but they're engaged and it's moving forward. 15 Packet Pg. 19 4.B.1.a August 21, 2023 Councilwoman Petrunoff asked if there's an opportunity to tie in some of the programs through the end of the year with the centennial celebration. Ms. Townsend said yes and they have. Various lectures and programs were centennial focused and we're always looking for ways to bring those things together. 11. Tourism Staff Reports (None) 12. Council Member Discussion Ms. Cox said she appreciates the work from our direct and indirect sales professionals, partners and agencies. Normalization is a great word, but we're having to fight against more destinations daily to continue the great returns in tourism. We have a lot of employees who depend on our ability to do that, so she thanked them for everything they're doing. Mr. Olesky thanked all the partners for their work. Ms. Becker asked everyone to keep in mind the importance of the arts, as verified by those who came to speak to the TDC today. A great amount of revenue is generated by the arts and culture over golf. Sports is at the bottom of the reasons (in surveys) for coming, but she's sure that's somewhat skewed. She wants to reiterate the importance of arts and culture. Ms. Kerns said she'd echo that. Chairman McDaniel said he received an email from Amanda about his idea for the management of the reutilization of TDC revenues. He found what he's proposing is not within the existing statute, so if anyone has any thoughts, please share them with him. He's working with the Key West mayor West and an Orange County commissioner in Orlando and both thought it was an OK idea. We're going to start the process of making an amendment to the statute to see if it can be brought as an additional consideration for the expenditure of TDC revenues. The statute must be amended, a very long, arduous process. Ms. Becker said one of the main reasons for the staff shortage is the housing shortage. Chairman McDaniel reported that. • There are regular ongoing plans to work on that. A PUD on the southeast corner of the Golden Gate Golf Course is moving forward and ran into environmental issues. • AHAC (Affordable Housing Advisory Committee) is working on it. He suggested that the county consider the legalization of ADUs/guest houses to be built and rented out. The Golden Gate Estates area's code doesn't permit a guest house, so it's illegal to rent out. You're allowed to have a guest house but you're not allowed to rent it legally. • Several years ago, we updated the Golden Gate Master Plan and divided it into three areas. Urban Golden Gate Estates, which is west of 951; Golden Gate City, about four square miles; and Golden Gate Estates Rural, east of 951. • The thought was to consider allowing the construction of and/or the legal renting of guest homes in the Urban Estates only, not east of 951 because we don't have the infrastructure to support a doubling of density that could transpire. We passed that on to the Affordable Housing Advisory Committee for discussions. Packet Pg. 20 August 21, 2023 4.B.1.a 13. Next Scheduled Meeting Date/Location — 9 a.m. Monday, September 18, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 11:23 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Bill McDaniel Jr., Chairman These minutes were approved by the Council on , (choose one) as presented, or as amended 17 Packet Pg. 21 5.B 09/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.13 Doc ID: 26541 Item Summary: 2023-2024 Destination Marketing Plan Presentation Meeting Date: 09/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/05/2023 4:02 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/05/2023 4:02 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed Corporate Compliance and Continuous Improvement Megan Gaillard Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 09/05/2023 4:03 PM 09/05/2023 4:03 PM Additional Reviewer Completed 09/05/2023 8:10 PM Completed 09/06/2023 8:26 AM Completed 09/12/2023 3:52 PM Completed 09/13/2023 9:58 AM Completed 09/13/2023 2:23 PM Completed 09/14/2023 10:48 AM 09/18/2023 9:00 AM Packet Pg. 22 LM r4 04 P U) U) 0 0 A LU LIO ag < a < 0 U. 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(FEMA Fund 1813, Hurricane Ian Project No. 50280) OBJECTIVE: To obtain Board approval of Change Order No. 1 for Agreement No. 23-8111 with Phillips and Jordan, Inc. and ratify Change Order No. 1 for Agreement No. 23-8111 with Earth Tech Enterprises, Inc. CONSIDERATIONS: On April 25, 2023 (Agenda Item 1 LA.), the Board ratified the County Manager's awarding of Invitation to Bid (ITB) No. 23-81 It "Collier County Emergency Berm Truck Haul and Construction - Reach A", with Phillips and Jordan, Inc. with a contract amount of $6,723,041.50 and "Collier County Emergency Berm Truck Haul and Construction - Reach B", with Earth Tech Enterprises, Inc., with a contract amount of $8,422,935.50. The Agreement provides for the construction of an emergency berm for the following locations: • Reach A - Park Shore, Naples, and South Naples Beaches • Reach B - Barefoot, Vanderbilt, Pelican Bay, Marco Island, and Hideaway Beaches Reach A - Change Order No. 1 (Phillips and Jordan, Incorporated): Staff is requesting that the Board authorize the approval of an after the fact Change Order No. 1 to adjust quantities of sand hauled and placed within the various beach locations in Reach A due to erosion and accretion of Park Shore and Naples beaches in between the October / November 2022 post -storm survey and the construction in April / May of 2023. The unit price rates for each beach location differ due to the distance of the haul. The line -item adjustments needed due to the sand quantities are as follows: Reach A Bid Tonage Unit Price Bid Total Cost Placed Tonage Actual Total Cost Over/Under Item - Horizon Way 67,272.00 $ 27.12 $ 1,824,416.64 68,972.01 $ 1,870,520.91 $ 46,104.27 Item 3-LowdermilkPark 36,300.00 $ 26.60 $ 965,580.00 43,402.85 $ 1,154,515.81 $ 188,935.81 Item - IOthAvenue South 36,300.00 $ 26.55 $ 963,765.00 43,402.85 $ 1,152,345.67 $ 188,580.67 Item 5 - 17th Avenue South 36,300.00 $ 27.40 $ 994,620.00 22,613.59 $ 619,612.37 $ (375,007.63) Dollar Amount of Change Order $ 48,613.12 Staff requests that the Board authorize the approval of Change Order #1 after -the -fact and payment of Pay Application No. 1. Staff directed the contractor to modify the fill quantities during construction due to changes to the existing beach topography and time sensitive deadlines verbally. Reach B - Change Order No. 1 (Earth Tech Enterprises, Inc.): Staff requests that the Board authorize the ratification of administratively approved Change Order No. 1 to redistribute sand quantities hauled and placed within the various beach locations in Reach B due to erosion and accretion of Vanderbilt Beach in between the October / November 2022 post -storm survey and the construction in April / May of 2023. The unit price rates for each beach location differ due to the distance of the haul. The line - item adjustments needed due to the sand quantities are as follows: Packet Pg. 42 7.A.1 09/ 18/2023 Reach B Bid Tonage Unit Price Bid Total Cost Placed Tonage Actual Total Cost Over/Under Item - Vanderbilt Beach 62,792.00 $ 33.50 $ 2,103,532.00 64,865.2200 $ 2,172,984.87 $ 69,452.87 Item 6 - Hideaway Beach 2,906.00 $ 45.00 $ 130,770.00 1,362.6028 $ 61,317.13 $ (69,452.87) Dollar Amount of Change Order $ (0.00) Staff requests that the Board authorize the ratification of administratively approved Change Order No. 1 and payment of Pay Application No. 1. Staff directed the contractor to modify the fill quantities during construction due to changes to the existing beach topography and time sensitive project deadlines verbally. FISCAL IMPACT: Approval of these change orders results in a net increase to project cost of $48,613.12. Funding is available in TDC Beach Renourishment Fund (1105) and FEMA Disaster Fund (1813) within Hurricane Ian Project (50280), with potential for reimbursement from FEMA. The County will seek FEMA reimbursement of 75% of the costs associated with the construction of the emergency berm plus an additional 12.5% share from the State of Florida Emergency Management Services. GROWTH MANAGEMENT IMPACT: This project is in accordance with the goals and objectives of the Growth Management Plan. ADVISORY COMMITTEE RECOMMENDATION: This item was presented to the Coastal Advisory Committee (CAC) on August 10, 2023 (8-0 vote) and will be presented to the Tourist Development Council (TDC) on September 18, 2023. LEGAL CONSIDERATIONS: This item is approved as the form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve after -the -fact Change Order No. 1 to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach A", with Phillips and Jordan, Inc. to increase the contract amount from $6,723,041.50 to $6,771,654.62 to adjust the quantity of sand; to ratify administrative Change Order No. 1 to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach B", with Earth Tech Enterprises, Inc. for sand redistribution; approve payment of Pay Applications No. 1 for both contractors; and make a finding that this expenditure promotes tourism. (FEMA Fund 1813, Hurricane Ian Project No. 50280) Prepared by: Andrew Miller, PE, Coastal Zone Management Section, Capital Project Planning, Impact Fees & Program Management Division ATTACHMENT(S) 1. Change Order - Phillips and Jordan (PDF) 2. Change Order - Earth Tech Enterprises (PDF) Packet Pg. 43 7.A.1 09/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: TA.1 Doc ID: 26251 Item Summary: Recommendation to approve after -the -fact Change Order No. 1 to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach A", with Phillips and Jordan, Inc. to increase the contract amount from $6,723,041.50 to $6,771,654.62 to adjust the quantity of sand; to ratify administrative Change Order No. 1 to Agreement No. 23-8111, "Collier County Emergency Berm Truck Haul and Construction - Reach B", with Earth Tech Enterprises, Inc. for sand redistribution; approve payment of Pay Applications No. 1 for both contractors; and make a finding that this expenditure promotes tourism. (FEMA Fund 1813, Hurricane Ian Project No. 50280) Meeting Date: 09/18/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 08/04/2023 10:10 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 08/04/2023 10:10 AM Approved By: Review: Tourism Tourism County Manager's Office Paul Beirnes Tourism Division Paul Beirnes Director Completed Geoffrey Willig Office of Management and Budget Geoffrey Willig County Attorney's Office Colleen Greene County Manager's Office County Manager's Office Tourist Development Council CMO Analyst OMB Skipped Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 08/04/2023 10:37 AM 08/04/2023 10:37 AM Completed 08/17/2023 3:47 PM 08/17/2023 3:47 PM Completed 08/24/2023 11:16 AM Completed 08/24/2023 11:44 AM Completed 09/13/2023 8:05 PM 09/18/2023 9:00 AM Packet Pg. 44 7.A.1.a Procurement Services Change Order Fort ® Contract Modification ❑ Work Order Modtf ellon 50280., 2.4 50280.12.5 Contract 0: 23 8111 Change r� � J � Purchase Order 0: 4500224085 Proms 0: 50280.12.E Contrector/Flrrn Name•. PhIIHps end Jordan.. Inc. Contract/Project: bier County Emergency Berm TnA* Haul and Construction - Rea& A Project Manager Nam:�rew Hitler. P.E 7 Division Nans: CPP, IF. 6 PM Original Contract/Work Order Amount $ 6 723 041.50 4/25/23; 11-A. Original BCC Approval Date: Agenda Item Current BCC Approved Amount $ 8,723,041.50 4125123; 11.A. Last BCC Approael Date; Agenda Rem 0 Current Contract/Work Order Amount $ 6,723,041.50 7/12/2023 SAP Contract Expiration Date (Master) Dollar Amount of this Change $ 48,613.12 0.72% Total Change from Original Amount Revised Contract/Work Order Total t _6,771,654.62 0.72% Change from Current BCC Approwd Amount 13.121 1 0.72% Completion Date, Description of the Task(s) Change. and Rationale for On Change Notice to Proceed 4/3/2023 Original 7l12/2023 Last Ap ved 9Mt?RAf Revised Date Dab Completion Date Data r grit des thb sharps) 0 ® t of Days Added Select Tasks ❑ Add new taalt(s) ❑ Delete took(s) ❑ Change tasiNs) ® Other Provide a response to the following: 1.) detailed and specific expianationfrationale of the ragtrusad changs(s) to the task(s) and / or the additional days added (if requested); 2.) why this lunge was not Included In the original contract; and, 3.) describe the Impact r aas mange W not procassaa. AnaCn accioona inrorrnauon rrom me L)"gn rrorsssrorwi anwo► WnVaC[Or s neeoea. 'This contract Is currently on a stop worts letter with 38 calendsr days remsiN 1. To adjust the excess quantities of sand from 17P1 Ave. South and redistribute to Horizon Way, Lowdemmilk Park, and 1DO Ave. South. In addition, staff is requesting the authorization to increase the quantities of sand by 2,219.30 tons due to woolen and accretion of Pak Shore and Naples beaches in between the October / November 2022 post -storm survey and the construction in April / May of 2023. The sJustrnents of the sand quantibes are as follows. Mortzon Way (Mcresse Request): Bid Quantity: 67.272.00 TN a $27.12 / TN = $1,824,416.64 Quantity Placed: 68,972.01 TN ® $27.12 / TN - $1,870,520.91 Difference (1,700.01) TN @ $27.12 / TN = ($46.104.27) Lowdemnllk Park Oncrhthsee Request): t3W Quantity 36,300.00 T N $25.60 / TN = $ 965,580.D0 Quantity Pieced: 43,402.85 TN ® $26.60 / TN - $1.154,516.81 Difference (7,102.85) TN $26.60 / TN - ($t 88,935.81) 100 Avenue South (increase Request): Bid Quantity 38.300.00 -N S26.55 / TN - $963,765.00 Quantity Placed: 43,402.85 TN S28.55 / TN - $1,152.345.67 Difference (7,102.65) TN S26.55 / TN - ($168,580.87) 170 Avenue South (Decrease Request; redistribute to areas noted above): Bid Quantity. 36,300 00 TN Q S27.40 / TN = $994,620.00 Quantity Placed: 22,513.59 TN $27.40 / TN = S619,612.37 Difference: 13,6W.41 TN $27.40 / TN = $375.007.63 The net change In Quantities to the bur reaches above is an increase of 2,219.30 tons at a cost Increase of $48,613.12 2. This change was due to erosion and accretion which occurred on Part Shore and Naples beaches in the time between October / November 2022 post storm survey and the actual construction In April / May of 2023. The adjustments were made in order to most the design requirements of the engineer. 3. If this change is not processed, the contractor would not be paid for the actual quentrtles of sand filled and placed on the beaches. Revises 01/74i1021 (OivWons who may spurs additional alpnakssa may include on itepanta sheet.) ._ ►aeCttlltl/wf We ONLY Airs � act !e M N O Z r C N E N L tM Q L 0 V- CAO Packet Pg. 45 7.A.1.a G VA c �. d 14 Prepared by: Date: 6/30/23 y (Andrew Miller, .E. - Mana. er - Capital Ptoied Ptanning, Impact Peas, & Program Management) i Acceptance of this Change C der shall constitute a modification to contract / work order identified above and will be subject to all the same Q terms and condition cont rued in the contract / work order indicated above, as fully as if the same were stated in this acceptance. The L adjustment, if any, Corr, shall constitute a full and final settlement of any and all claims of the Contractor I Vendor / Consultant I ,� Design Profession I s sing f or related to the change set forth herein, includitg claims for impact and delay costs. Data: S Z3 O Accepted by Z (Art Ids, Sr. Vtoe President - Phillips and J an, lnc.) at Accepted by: Date: Jo-�, 6 0- (Stephen Keehn, P.E.-71S46dr Coastal Engineer - APTIM Environmental & Infrastructure) 0 Johnssen b Digitally signed by Johnssen_b = Approved by: — Date: 2023.07.06 14,144:46-04'00' Date: (Beth Johnssen - Division Director) U d Yi I m az H eath e r Digitally signed by YilmazHeather Date: 2023.07.19 16:05:10-04'00' Date: i Approved by: (Procurement Professional) in N SeottTrinit Digitally signed byScottTrinity _ Approved by: y Date: 2023.07.17 13:08:29 -04'00' Date (Trinity Scott. Department Head) cC Revised-. 0111412021 (Divlslons who may require additional 5ignatures may include on separate shoe;.) ►ROCURiMiAr Use ONLY Rpt A� ecc dCC E! T— rO N N C CIS L O i C M N SZ L a ) O a� al c c� 0 c d L U rt+ a Packet Pg. 46 7.A.1.a Change Order/Amendment Summary CM AMD# DBscripNon COST WE Justifleatlon Additive (+) t7edudive (-) days Added New Amount 1 _ Redistribute funds from Item 5 into n Items 2.4 and fund increase the amount of __148,613.12 $48,613.12 - _ - - Changes to existing beach topogroaphy which occurred In between the OctoberMovember 2022 post -storm survey and the April/May 2023 construction. i Revised: 01114rMl (Divisions who may require edditlonal signatures may include on separate sheet) ►ROCURE WC UaE ONLY Adorn � BCC Ee LO N W N 40) Packet Pg. 47 7.A.1.a /AINBEI .ICI Crystal K. Kinzel, Clerk of Courts & Comptroller By'-- — Dated: (SEAL) Approved as to form and legality: By: Assis-tan-t County Attorney BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: Rick LoCastro, Chairman A N 6 z c E d a 0 LO N to N � a C,q Packet Pg. 48 7.A.1.b Procurement Services C a . 7ei' Comity Change Order Form 50280,12.1 ® Contract Modification ❑ Work Order Modification 50280.12,2 4500224201 50280.12.3 Contract #: 23-8111 Change #:� Purchase Order #: Project #: 50280.12.7 _ 50280,12.8 Contractor/Firm Name: Earth Tech Enterprises. Inc Contract/Project: REACH B — Collier 2023 Emergency Berm Truck Haul and Construction Project Manager Name: Andrew Miller, P.E. Division Name: CPP, IF, & PM Original Contract/Work Order Amount $ 8,422,934.50 4125123; 11 A. Original BCC Approval Date; Agenda Item # Current BCC Approved Amount $ 8,422,934.50 4125/23: 11.A. Last BCC Approval Date; Agenda Item # Current Contract/Work Order Amount $ 8,422,934.50 7/21/2023 SAP Contract Expiration Date (Master) Dollar Amount of this Change $ 0.00 0,00% Total Change from Original Amount Revised Contract/Work Order Total $ 8,422,934.50 0.00% Change from Current BCC Approved Amount Cumulative Changes $ 0.00 0.00% Chan a from Current Amount Completion Date, Description of the Task(s) Change, and Rationale for the Change Notice to Proceed 4/12/2023 Original 7/21/2023 Last Approved 7/21/2023 Revised Date `TBD Date Completion Date Date (Includes this change) # of Days Added Select Tasks ❑ Add new task(s) ❑ Delete task(s) ❑ Change task(s) ® Other 6 z r c m E d m tM a w Provide a response to the following: 1.) detailed and specific explanation/rationale of the requested change(s) to the task(s) and / or the additional days added (if requested); 2.) why this change was not included in the original contract; and, 3.) describe the impact If this change is not processed. Attach additional information from the Design Professional and/or Contractor if needed. `This work order is on a stop letter with 1 calendar day remaining. 1. To adjust the quantity of sand in the amount of $69,452.87 from Item No. 6 — Hideaway Beach and redistribute to Item No. 3- Vanderbilt Beach. due to erosion and accretion of Vanderbilt Beach in between October / November 2022 post -storm survey and the construction in April / May 2023. The adjustment of the sand quantities are as follows: Vanderbilt Beach (Increase Request): Bid Quantity: 62,792.00 TN @ $33.50 / TN = $2,103,532.00 Quantity Placed: 64,865.22 TN @ $33.501 TN = $2,172,984,87 Difference: (2,073.22) TN @ $33.50 / TN = ($69,452.87) Hideaway Beach (Decrease Request; redistribute $69,452.87 to Vanderbilt Beach): Bid Quantity: 2,906.00 TN @ $45.00 / TN = $130,770.00 Quantity unused: 1,362.6028 TN @ $45.00 / TN = ($61.317.13) Difference: 1,543.3972 TN @ $45.00 / TN = $69,452.87 2. This change was due to erosion and accretion which occurred on Vanderbilt Beach in the time between October / November 2022 post -storm survey and the actual construction in April i May of 2023. The adjustments were made to meet the design requirements of the engineer, Hideaway Beach is located within a CBRA zone and does not qualify for federal funding. 3. If this change is not processed, the contractor would not be paid for the actual quantities of sand filled and placed on the beach. Digitally signed by MillerAndrew MillerAndre W Date: 2023,07.25 13:02:03-04'00' Prepared by: Date: (Andrew Miller, P.E. — Manager — Capital Project Planning, Impact Fees, and Program Management) Acceptance of this Change Order shall constitute a modification to contract / work order identified above and will be subject to all the same terms and conditions as contained in the contract / work order indicated above, as fully as if the same were stated in this acceptance. The adjustment, if any, to the Contract hall con titute a full and final settlement of any and all claims of the Contractor / Vendor / Consultant / Design Professional arisin out o rela to the cha ge set f : h herein, including claims for impact and delay costs. Jr�". Accepted by: _ Date: -✓ (Christophe(Gellrmg,J President — Earth Tech Accepted by: S I I a rp 1 Nicole Digital) signed lihy Sharp, Nicole Date: 0023.07.L5 23:28:13-04'00' (Nicole S. Sharp, P.E. — Coastal Market Lea &—_ AP34M Environmental & Infrastructure) Revised: 01/14/2021 (Divisions who may require additional signatures may include on separate sheet.) Date: LID N to N PROCUREMENT USE ONLY Admlrt Rp1 BCC ES cq0 Packet Pg. 49 1 7.A.1.b Jo h n s s e n b Date:2023.07 26y14:44:48 04'00' Approved by: — (Beth Johnssen, Division Director) ScottTrinity Date: 023.0ed 16:23:t6rinity Date: 2023.07.2 7 16:23:56 Approved by:-04'00' (Trinity Scott, Department Head) Date: Date: Yllmazea}I ler Digitally signed by Approved b I L Date: 2023,08.0217:58:53-04'00' Y- HDate: (Procurement Professional) 6 z c L a� a 0 r r u7 N to rl Revised: 01/14/2021 (Divisions who may require additional signatures may include on separate sheet.) PROCUREMENT USE ONLY Aemin RPt BCC ES Packet Pg. 50 7.A.1.b Change Order/Amendment Summary CO# AMD# Descriptton COST TIME Justiflcation Additive (+) Deductive (-) Days Added New Amount 1 - Redistribute $69,462.87 from Item 6 into Item 3 $0.00 $0.00 - - Changes to existing beach topography which occurred in between the October / November 2022 post -storm survey and the April / May 2023 construction. Revised: 01/14/2021 (Divisions who may require additional signatures may Include on separate sheet.) PROCUREMENT USE ONLY Atlmtn Rpt BCC Es T_ LO N to N Packet Pg. 51 1 7.A.1.b ATTEST: Crystal K. Kinzel, Clerk of COLINS & Comptroller By:_ Dated: (SEAL) Approved as to form and legality: By: Assis-tan-t County Attorney BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: Rick LoCastro, Chairman LO N to N. U a nCAO Packet Pg. 52 9.A 09/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A Doc ID: 26536 Item Summary: Marketing Partner Reports Meeting Date: 09/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/05/2023 11:19 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/05/2023 11:19 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Office of Management and Budget Christopher Johnson OMB Tourism Paul Beirnes Director Completed Corporate Compliance and Continuous Improvement Megan Gaillard County Manager's Office Geoffrey Willig CMO Analyst County Attorney's Office Colleen Greene Attorney Review County Manager's Office Dan Rodriguez Deputy County Manager County Manager's Office Ed Finn Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 09/05/2023 11:20 AM Completed 09/05/2023 11:25 AM 09/05/2023 11:42 AM Additional Reviewer Completed 09/05/2023 8:26 PM Completed 09/12/2023 3:49 PM Completed 09/13/2023 9:59 AM Completed 09/13/2023 11:50 AM Completed 09/13/2023 8:05 PM 09/18/2023 9:00 AM Packet Pg. 53 (spodaN aau;aed fui;aMaew : MR) spodaN aau;aed BUIIOMaew :IUOWLIoelAf (spodaN aau;aed fui;aMaew : MR) spodaN aau;aed BUIIOMaew :IUOWLIoelAf c6 GC E a � W 4-j un V 0o Q N W � W � O 0 (spodaN aau;aed fui;aMaew : MR) spodaN aau;aed BUIIOMaew :IUOWLIoelAf E �1 w LO a aD Y V R a (spodaN aau}aed 6ullOVew : 9ES9Z) spodoM gauped 6ui;a)laew :;uewt4oe;}d 4- a O L V7 -0 -p 4-1 N c p >: +� v Ln o 0 > N O p > c c v E 3 a1 t c O C:° v i �_ E n3 O O L . 3 2i ~ i1 u L, U c 0 0 dA N 7 L O (B Q > vi -1 N c NO .� N p .� v 2 — i 0- v n3 aJ a1 Q O N p CO� O v i L O n 0 O Ln} c v O E :t L > > 0 4- 41 OILI a) O O O 0> L> N Lh�a10 ,H4, N `0 > �j aJ (.0 a) co aJ v O a1 >- `� L a, Ln m O 4- .- > E c> co O to c > — a1 i L L a,O t ,E U O ro c`na O Q n 'O Z Q — n +, p a) O � a1 + ai a) a) f6 U3 c6 L iw L E ai a1< O }n i Iu �.�o� �3:" L ' c a) a) .� a1 •� O }' w 1 + O (� L O 4-1 C c O rn N N a1 0 0 >. fu — a) O 4 J v v v� i! a1 N N 0 0 0 O O Q v_0 to O to O c a, E u .c 4' ai O O c CA 4-1 O v 'L L0 °) N aJ n i ()M � CUM > M NON O v cl E cO +, L p N O n a1 Ln O c O Q O O f6 C 0 O> . 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E Z Q O o � N N fa E L Q — 2 O •� A p O 4-1 M = = N -0 = " C LL _N E o v Q i ii v) C O Q O U GJ iz dA r_ an co a 0 Y V R d (spodaN aau;aed fui;aMaew : MR) spodaN aau;aed BUIIOMaew :IUOWLIoelAf l ue 0 a� (spodaN aau;aed fui;aMaew : MR) spodaN aau;aed BUIIOMaew :IUOWLIoelAf 10.A 09/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Doc ID: 26534 Item Summary: Tourism Staff Reports Meeting Date: 09/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/05/2023 11:06 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/05/2023 11:06 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed Office of Management and Budget Christopher Johnson OMB Corporate Compliance and Continuous Improvement Megan Gaillard County Manager's Office Geoffrey Willig CMO Analyst County Attorney's Office Colleen Greene Attorney Review County Manager's Office Dan Rodriguez Deputy County Manager County Manager's Office Ed Finn Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 09/05/2023 11:06 AM 09/05/2023 11:43 AM Completed 09/05/2023 1:04 PM Additional Reviewer Completed 09/05/2023 8:35 PM Completed 09/12/2023 3:39 PM Completed 09/13/2023 10:00 AM Completed 09/13/2023 4:56 PM Completed 09/13/2023 8:03 PM 09/18/2023 9:00 AM Packet Pg. 192 10.A.a TDC Collier County Florida STAFF REPORTS The following is a report encapsulating the staff activity for the time period August 1-31, 2023. This detailed report contains activities, actions, recaps and actionable learning by focus disciplines. 9-18-2023 M N O N Packet Pg. 193 10.A.a 1 2 3 4 5. 6. 7. 8. 9. 10 11 12 13 Staff Topline activities Executive Director Arts & Culture Group Meetings Midwest Sales Specialty Markets PR & Communications Social & Digital Media Leisure Sales LATAM UK & Ireland Germany Sports Complex TABLE OF CONTENTS Page(s) 2-3 4-5 6-8 9-14 15-17 18-20 21-67 68-69 70-72 73-74 75-84 85-91 92-97 1 0 a m E Ln �L 0 M LO W N M N O N Q L 0 V- 0 a a� r r c a� E R a Packet Pg. 194 10.A.a STAFF TOPLINE ACTIVITIES EXECUTIVE DIRECTOR 1. Website Optimization: To ensure the most robust and appealing website productivity, the CVB's website is currently going through and optimization of the site itself following a complete user experience analysis. The goal is to have an update complete no later than December 1. 2. Sizzle Dining Partnership: The CVB through the entirety of September will be partnering with Sizzle Dining Event (Sept 7 — 27) in a combined effort to promote September visitation in a strong off-season push. ARTS & CULTURE 1. Managed communications with FY 2022-2023 TDT Grant organizations for fiscal year-end completion and completed materials for BCC to approve grant contracts 2. Prepared schedule and materials for the rollout of the 2023-2024 schedule for iARTE VIVA! 3. Began outreach and marketing plans for the 2023-2024 arts and culture season, including the completion of the Collier County is Culture grants. GROUP MEETINGS 1. Meeting industry publications substantiate that the recent political climate in N Florida may be far-reaching and continues to be a topic of concern, with other larger N Florida destinations reporting future cancellations. Destination Southeast N expressed some concern over the current political climate, but many report they will still consider Florida for future programs. N L 2. Challenges notwithstanding, Planners Remain Optimistic Only 11 % of planners say ° they are less optimistic today than they were two months ago MID -WEST SALES 1. Recent successful sales efforts in the Midwest included attending five different meeting events in Minneapolis, Chicago and Indianapolis. 2. At CONNECT Marketplace connections were made with key clients from a variety of industries to include Insurance, Financial, Pharma, and Corporate planners SPECIALTY MARKETS 1. Meeting and Events 2. Florida Outcoast Conference Re -cap 2 Packet Pg. 195 10.A.a PR & COMMUNICATIONS 1. Lou Hammond Group and CVB public relations efforts achieved 174,940,025 media impressions for an AEV (Ad Equivalency Value) of $100,590 for the month of August, 2023. 2. Two prominent placements for the month of August include Southern Living / The Best Things to do in Everglades City, Florida and Travel+Leisure / 21 Best Family Resorts in Florida. Accordina to Locals. SOCIAL & DIGITAL MEDIA 1. Based on emergency preparedness protocols, implemented a social media pause across all platforms and posted situational updates on website homepage due to Hurricane Idalia. 2. Social media posts X (formerly Twitter), Facebook and Instagram combined, generated 3,371,410 impressions. LEISURE SALES 1. Meeting with Lea -Ann, Canadian Rep for Visit Florida, to secure a FAM trip for November. Canada is number 1 in visitation to our destination and our marketing efforts have double from previous years. 2. As a result of the Strategic Planning in July, it became evident that partners need an introduction into working with international tour operators. Our UK and German reps have planned and coordinated a partner webinar for September 14, 2023. LATAM M 1. During August, the team made 12 maintenance visits to travel agencies and N wholesalers in Bogota. a 2. We are at 93% annual goal in sales calls. as UK & IRELAND 1. Family Traveller in partnership with Virgin Atlantic Holidays consumer campaign - UK 2. new figures indicated that the UK economy grew by 0.2 per cent by the end of the second quarter. The figures are a slight improvement on the first quarter of 2023 DIAMONDE 1. The current booking situation is very good for the USA, also Florida incl your region is recovering, especially after our campaign with VF as well as that the hotels are providing more inventory again and the rates are getting a bit more moderate 2. Finalization of our luxury tour operator fam trip with Greater Fort Lauderdale, Sep 5- 11 3. Final preparations for our participation of USA B2B Event of Swiss tour operator go2travel in Zurich, Switzerland on Sep 5 SPORTS COMPLEX 1. Fiscal year 2022-23 will be the first full year that SFC will be operating without legacy events set up by the previous operator 2. The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. 3 Packet Pg. 196 10.A.a Paul Beirnes DIRECTOR ACTIVITIES — August 1- 31, 2023 TASK 2023 Strategic Planning Projects 31 Collateral Development 14 Staff Planning & Development 25 New Projects 6 Current and Upcoming Significant Strategic Initiatives Website Optimization: To ensure the most robust and appealing website productivity, the CVB's website is currently going through an optimization of the site itself following a complete user experience analysis. The goal is to have an update complete no later than December 1. Sizzle Dining Partnership: The CVB through the entirety of September will be partnering with Sizzle Dining Event (Sept 7 — 27) in a combined effort to promote September visitation in a strong off-season push. Monthly Activities Trade Shows / Tourism Industry Conferences • No trade shows were attended during August. Tourism Industry & Intra-Division Meetings • Conducted a series of meetings relating to the December SnowFest event taking place at the Paradise Coast Sports Complex. • Partnered with Emergency Operations Center to conduct an EOC training exercise in advance of any potential emergency situation. • Meetings with Sports Facilities Company representatives relating to the need to increase Cost of Goods (COGS) within the 4th quarter and the presentation of an executive summary to the BCC in September. • Attend all BCC and TDC meetings promoting all agenda items relating to Tourism, Arts & Culture, Amateur sporting events and Sports Complex operations. Staffing / Development • Conducted a series of interviews with candidates for the role of Deputy Director of Sports. • In the absence of a dedicated sports sales staff, I continue to facilitate the roles and responsibilities relating to the effective bridge between Tourism and the Sports Complex in order to ensure and avoid compression during peak season. • August 24, attended a Directors meeting hosted by the County Manager's Office. • Conduct weekly scheduled one on one meetings with each of 11 current staff reports. • Conducted assigned / required Collier University training. 4 M N O N Packet Pg. 197 10.A.a • Monthly meeting with Deputy County Managers Dan Rodriguez. Strategic Implementation • Presented August 8th the Arts and Culture Grants application to the BCC . • Extensive focus throughout the month of August relating to the development of the FY'24 Strategic Marketing Plan. • With the approach of Hurricane Idalia, initiated a pre -storm protocol and ensured we were prepared structurally but specifically on a destination marketing, branding and communications platform. On August 28th all social media & paid advertising was suspended until Monday Sept 41h to ensure destination was perceived in a positive branding tone while also ensuring any paid advertising was timed in the most effective manner and timing. • Met with Great Wolf Lodge CMO Brooke Patterson to discuss the collaborative and themed development of a Cooling Zone that will be located as part of the Paradise Coast Sports Complex in an area adjacent to the Cove. This themed area will be an integrated asset at the Complex while also providing children, patrons and athletes an area equipped with cooling misters and shade. • Met August 4th with Bill Allen, Chief Development officer Childs Path to discuss travel industry staffing challenges. Marketing / Public Relations/Communications / Sales • August 2, attended on behalf of Tourism the Great Wolf Lodge topping off ceremony • Conducted a series of meetings and project related efforts relating to the user experience and evolution of the current website functionality. • August 24 conducted a media interview with WINK TV relating to escalating airline fares and the impact on visitation. • Monthly PR agency meeting. • Monthly Paradise Advertising agency meeting. • Strategic guidance on all meeting and leisure email blasts. • Provide team with regular data insight and market intelligence. Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications. 5 Packet Pg. 198 10.A.a Arts and Culture John Melleky —Arts and Culture Manager 08/01/2023-08/31/2023 TDT GRANTS AND OTHER GRANT PROGRAMS • BCC Executive Summary and background Information (contracts) included in the Aug. 8 BCC packet. Item was tabled by the BCC. o Prepared various versions of presentations for the BCC to answer questions. Completed the final version and turned in for review on Aug. 14. o Item is scheduled for the Sep. 12 BCC meeting. • Sent reminders to FY2022-2023 grant organizations about final deadlines for reimbursement submissions and final reports to properly close out the fiscal year. TDT GRANT PROGRAM MEETINGS AND FINANCIAL REPORT REVIEWS i 08/01/2023 Marco Island Center for the Arts 08/02/2023 Marco Island Center for the Arts, Everglades Seafood Festival 08/03/2023 Everglades Seafood Festival, Gulfshore Opera, Naples Art District 08/076/2023 Naples Art District, Everglades Seafood Festival, Golisano Children's Museum of Naples, Naples Art Institute 08/14/2023 Golisano Children's Museum of Naples 08/28/2023 Everglades Seafood Festival, Naples Art Institute, Marco Island Center for the Arts TDT GRANT PROGRAM TIMELINE FY 2023-2024 CYCLE • 01/23/23 Grant application portal opened at 9:00 AM. 03/03/23 Organizations can submit a draft application for review prior to the grant application deadline. Draft submission due by 5:00 PM. 4 organizations submitted. 03/06/23 Draft application reviews finalized — completed earlier than originally planned. 03/24/23 Grant Application Deadline — 5:00 PM. 13 applications received. 04/03/23 — 04/06/23 Grant applications were reviewed, and economic impact was measured for each grant application through the module. 04/07/23 - 04/21/23 Panel reviewed grants. 04/24/23 — 04/26/23 Panel reports created for the panel meeting. 04/26/23 Panel met and determined final awards. 0 Packet Pg. 199 10.A.a DATE 06/19/23 ORGANIZATION Grants were approved by Tourism Development Council. 07/18/23 Grant contracts completed by organizations. 08/08/23 Grant contracts to be approved by the Board of County Commissioners. ITEM WAS TABLED ON 8/8 09/12/2023 Item to be presented with new presentation on the grant program at the BCC meeting. GENERAL CVB PROJECTS • Database project o Updated arts and culture partners. • Tourism Star Awards o Reviewed materials and attended planning meetings for the 2023 Tourism Star Awards PUBLIC ART COMMITTEE • Prepared board minutes from the July 26 meeting. • Confirmed speaker for Sep. meeting. GENERAL ARTS AND CULTURE PROJECTS • Collier County is Culture Ad Series o Collected missing photos and reviewed additional ads as they were designed. • Naples International Film Festival (NIFF) o Reviewed article for website on NIFF • New Theatres in 2024 o Obtained statistics on new theatres and sent to LHG to pitch these for possible public relations. • Met with intern to explain various arts and culture projects. iARTE VIVA! - HISPANIC ART FESTIVAL • Obtained merchandise materials — inventoried and counted orders. • Finalized minutes from the July meeting and sent out information to the organizations. • Finalized images for the Commissioners Chambers installation in Sep. Completed text for the tombstones. Sent images to agency and reviewed final images for approval. • Accepted two awards for iARTE VIVA! at Florida Festivals and Events Conference —1st place PR/Media Campaign and 3rd Place — Website. • Started initial planning for press conference including finding and securing a location and setting 7 Packet Pg. 200 10.A.a up a walkthrough of the location. The team decided to cancel the press conference portion and send out a press release. OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attendance at various arts and cultural activities throughout the month. 08/01/2023 International Festivals and Events Association Zoom meeting — Arts Organizations 08/03/2023 Opera Naples — meeting about next season 08/07/2023 United Arts Collier — event and spoke about iARTE VIVA! 08/16/2023 CoCo Gallery — opening of exhibition and new space 08/17/2023 Global Works — introductory meeting in office 08/22/2023 — 08/24/2023 Attended Florida Festivals and Events Conference 08/28/2023 County Training session — Label Reading 08/29/2023 Naples Concert Band — introductory meeting 08/31/2023 United Arts Collier — catch up meeting UPCOMING STRATEGIC INITIATIVES • Database project — assist staff with updates, add film commission records to my list, complete individual artist survey. • Tracking of arts organization information from current grant projects running — been on hold until grants are approved. • Implement financial reporting in the grant system — been on hold until grants are approved • Complete press release for iARTE VIVA! in September. !3 Packet Pg. 201 10.A.a GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: Aug 1— 31, 2023 2022 2023 Number of Meeting Planner Contacts 60 in Aug 2022 103 (vs. _ in July; 67 in June; 134 in May; 75 in Apr; 75 in Mar; 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) 38 leads sent 34 leads sent (vs. 34 in July; 41 in Number of RFP leads sent to hotel June; 36 in May; 37 in April 53 in partners 21m559 potential Mar; 35 in Feb; 23 in Jan; 23 in Dec; room nights 27 in Nov; 26 in Oct) 18,473 potential room nights (vs. $12,452,893 Estimated 18,228 in July; 25,587 in June; Economic impact 28,218 in May; 43,922 in Apr; 41,659 in Mar; 25,981 in Feb; 9,726 in Jan; 17,926 in Dec; 21,031 for Nov; 14,976 for Oct) $11,029,507 Estimated Economic Impact (vs.$19,299,331 in July; $18, 011,067 in June; $21,451,385 EEI in May; $26,248,245 in Apr; 26,809,256 in Mar; $15,632,209 in Feb; $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 4 group booked 11 groups booked (vs. 0 in July; 5 in June; 1 in May; 1 in Apr; 13 in Mar; 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for $213,157 direct 17,044 TRN $13,581,772 direct Period booked spending El; spending El; (vs. 0 in July; vs. 871 total room nights 3,836 TRN $2,820,149 in June; 84 booked TRN $36,461 DEI in May; 545 TRN $260,987 in Apr; 16,413 TRN $8,233,600 DEI in Mar; 2,421 TRN $1,534,837 in Feb; 1,500 TRN in Jan, $705,664 ; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending El; 787 TRN in Oct; $213,157 direct spending El) Number of RFP Enhancement (RFPE) 6 in Aug 2022 1 For Aug (vs 2 for July; 6 for Requests June; 6 for May; 1 for Apr; 4 for r L 0 a m r n 0 H M LO M N 0 N Q. a� 0 V- 0 a a� 0 U) r c a� E t R a Packet Pg. 202 10.A.a Mar; 10 for Feb; 5 for Jan; 3 for Dec; 6 for Nov; 1 for Oct) 1 Southern Academy of Periodontology 2026 June 2026 Number of RFPE's to Contract 0 in Aug 2022 3 For Aug (vs. 0 for July; 2 for June; 0 for May; 0 for Apr; 7 for Mar; 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) Client Site Visits & FAM'S 4 in Aug 2022 3 in Aug (1 in July; 3 in June; 1 in May; 0 in Apr; 1 in Mar; 0 in Feb; 0 in Jan; 4 in Dec) Arrowhead at Naples Grande (on own) FNGLA at Naples Grande & LaPlaya Southern Assn of Periodontology The Ritz - Carlton, Naples Hotel Partner Site Visits 10 in Aug 2022 2 (vs. 2 in July; 3 in June; 9 in May (hotel DOS mtg); 10 in Apr; 3 in Mar; 3 in Feb; 3 in Jan; 2 in Nov; 17 in Oct) The Ritz - Carlton, Naples Number of Shows Attended 0 shows in Aug 2022: 1 in July (vs. 0 in June; 1 in May; 0 in Apr; 1 in Mar; 1 in Feb; 0 in Jan; 0 in Dec; Nov FSAE Annual Conference 2023 EVENTS ATTENDED Smart Meetings' 1 Day Extraordinary Experience and Smart Woman Summit 2023 August 2-4, 2023 New York City Successful Appointment Show with many of the over 65 meeting professionals in attendance. Education sessions and networking opportunities, as well. Immediately following the appointments, the Smart Women in Meetings 2023 event welcomed over 100 Smart Women in Meetings 2023 Award Recipients for education, networking and then Award Recognition. Northstar Meetings Group's Destination Southeast August 13-15, 2023 Cape Coral, FL Over 22 client one-on-one appointments with buyers, (13 day one; 9 day two), education sessions and networking opportunities to meet the 90 meeting professional in attendance. Hotel & Hospitality Industry networking events Naples, FL / Summertime Art Mixer Norris Center August 7tn Southwest Florida Concierge & Guest Services Association SWFLCGSA Meeting August 8, 2023 and Meeting August 22, 2023 10 Packet Pg. 203 10.A.a SALES ACTIVITIES • Working with Paradise on Group Meetings Customer Journey • Preparation for Destination Southeast Appointment Show • Preparation for IMEX America and client breakfast event • Finalizing upcoming travel calendar for me and Midwest market representatives • Working on new group sales document content— requesting updated contacts; specific capacities; and new images for our collateral sales piece. Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 28 leads this month — Aug (vs. 34 in July; 41 in June; 36 in May; 37 in Apr; 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 8/1: Travel to Smart Women's 1 Day Extraordinary Experience & Welcome Reception • 8/2: Smart Woman 1 Day Experience Brkfst/Keynote/Appointments/Mix & Mingle • 8/3: Smart Women Summit Brkfst/Keynote/Education/Awards Event • 8/4: Smart Women Summit and then travel home • 8/3: FNGLA— Linda Adams Site Visit at Naples Grande while at La Playa • 8/7: Summertime Art Mixer at Norris Center • 8/8: MPI Webinar RealTalk Dialogue Series • 8/8: AYF American Youth Football Monthly Teams Call • 8/8: SWFLCGSA Meeting at Rebecca's • 8/10: Naples CVB Midwest Team Weekly Call • 8/10: Preparation for Destination Southeast — Appointment Requests • 8/11: Reviewing IMEX Profile/Portal • 8/11: Monthly Coastline Newsletter submission • 8/11: Initial call with Luisa and Kristen with Paradise on Group Meetings Consumer Journey • 8/13: Sun arrival Destination Southeast • 8/14: Destination Southeast 13 Appointments / Sessions / Meals • 8/15: Destination Southeast 9 Appointments / Education / Closing Luncheon • 8/16: Skift Meetings Destination Experience Summit 2023 • 8/16: Naples Coco Art Gallery New Space Reveal • 8/17: Globalworks Office Visit with Leah Correll and Kristen Tiffan • 8/17: Site Visit Southern Academy of Periodontology June 2026 Destination Overview with Mark McIntyre, Executive Director, and Sharon McIntyre Accountant • 8/21: Tourist Development Council Monthly Meeting • 8/22: Virtual WebEOC Training • 8/22: SWFLCGSA Meeting • 8/24: Welcome at Naples Grande - Florida State Association of Letter Carriers State Convention 11 Packet Pg. 204 10.A.a • 8/24: AAAE Lead for Erin • 8/29: IRF Webinar: Incentive Travel Attendee Preferences • 8/30: Freedom Waters introduction call • 8/30: Payment for GPS Events Chicago and Indianapolis & MPI Membership — P-card process • 8/30: Naples CVB/Synergy-Connect weekly call for Midwest market • 8/31: East Naples Civic & Commerce Business After 5 networking event OBSERVATIONS/TRENDS As we highlighted in our July report, Skift Meetings and various other outlets have featured articles substantiating that the recent political climate may be far-reaching and continues to be a topic of concern. On August 7, 2023, Northstar Meetings Group published the following article indicating that 'Court Brief Says DeSantis-Disney Feud Hurts Florida': https://www.northstarmeetingsgroup.com/News/Industry/DeSantis-Retaliation-Against-Disney-Hurts- Florida?utm source=eNewsletter&utm medium=email&utm campaign=nstraveltoday&oly enc id=152 7mtiQnngnraF Northstar Meetings Group just released their MEETINGS INDUSTRY PULSE SURVEY, and you may access the full report here: https://ik.imgkit.net/3vlgs5axxif/NMG/uploadedfiles/Northstar-Cvent-Meetings-Industry-PULSE-Survey- August-2023.pdf Some key takeaways: • Challenges notwithstanding, Planners Remain Optimistic Only 11% of planners say they are less optimistic today than they were two months ago • Concerns over costs, budgets uptick slightly — Event Budgets are most likely to increase next year, BUT Budget Cutters are cutting back significantly Meeting Planners and Professionals that we met with in August at Smart Meetings 1 Day Extraordinary Experience Appointments; at Smart Meetings Women's Summit; and at Destination Southeast provided some interesting feedback: • Some of their clients are 'risk adverse' and now waiting to book closer in. One shared that they are waiting until current annual is complete to book the following year... they want to evaluate success of conference, attendance, and future interest before committing to same size, format, etc. One reiterated concern that more levels of approval are involved in decision process due to Corporations and Associations that paid a lot of cancellation monies in 2021 & 2022, etc. 12 Packet Pg. 205 10.A.a • Several Planners in the northeast mentioned the current political climate in FL, but feel they would still consider Florida for future programs. One client who has a small meeting in Naples in the spring, did say they had received feedback from one future attendee, expressing they would not travel to Florida for their upcoming meeting. • Note: a few of my destination and industry colleagues are expressing concern over recent cancellations of mostly city-wide conventions and larger groups, due to political climate... mainly in our larger FL meeting destinations, such as ORL, MIA, TPA • Many agree that Face to Face Meetings are more important than ever • One client expressed frustration with stricter contracts than usual... many hotels asking for huge deposit and full payment prior to event, and direct billing is a special request now. • A/V Costs have sky -rocketed, and one client pushed back and eventually negotiated a much lower package... she feels they are automatically providing inflated proposals. • Food & Beverage minimums are escalating, as well. If fortunate to find space and acceptable rates, the F&B can throw a wrench in their budget. • A seasoned meeting professionals shared how tragic it is that he lost ALL hotel contacts, and many relationships at all levels and with a variety of suppliers. He has to start anew with making connections with new sales people, educating many and reiterating his history, experience with them, etc. UPCOMING STRATEGIC INITIATIVES N 0 N Initial call for Reviewing Group Meetings Customer Journey with Paradise Advertising n Working on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. Reiterating Thresholc1360 Meetings Capture opportunity for our area hotels We continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. LOOKING FORWARD In August 2023, the CVB attended Smart Meetings' 1 Day Experience and Smart Woman in Meetings Summit in NYC and the Destination Southeast conference that will be held at Westin Cape Coral. Lisa Chamberlain was recognized as an 'industry leader' award winner during the Smart Woman Summit. The CVB attended the eGroup Land X-change Tradeshow July 30 — August 3, 2023, the M+IWW Summit Meetings on Aug 151", Connect Minneapolis August 21-25, and the GPS Events at the end of August in Chicago and Indianapolis. 13 Packet Pg. 206 10.A.a Upcoming events in September for the Midwest market include SITE Educational Program on 9/7 and PCMA Greater Midwest Educational Program on 9/13. Barbara Quigley and Lisa Chamberlain will be representing our destination IMEX Americas 2023 October 16-20, 2023 in the VISIT FLORIDA booth. Client breakfast event is planned for Tuesday morning at IMEX. We will be attending GPS Events in Kansas City and St. Louis in early November 2023. 14 Packet Pg. 207 10.A.a GROUP MEETING SALES REPORT SVnergV-Connect Midwest Reps August 1-31, 2023 August 2022 August 2023 Number of Meeting Planner Contacts 150 150 (does not include M&IW) Number of RFP leads sent 19 24 Number of Groups booked 1 1 Total Room Nights/Econ. Impact for Period booked 2019 116 Number of RFP Enhancement (RFPE) Requests 0 0 Number of RFP's to Contract 1 2 Site Visits & FAMS 0 0 Number of Shows Attended 4 4 RFPs Event Name Organization Contact State Event Date Total Room Nights Cytrellis2024 National Sales Meeting Maritz Travel Lisa Bell MO January 7-11, 2024 172 December 6-11, ELT Offsite V2 Maritz Travel Lillian Fedorcyk MO 2023 91 CHS 2025 C3 Customer Connections Helmsbriscoe Mary Medcraft MN January 12-15, 2025 680 White Cap 2025 President's Summit Maritz Travel Amy Hoffman MO May 30-June 7, 2025 883 Cindy Trennert- Proven Winners Planning Meeting The Meeting Company Lukens IL October 16-18, 2023 52 2025 ESICA Meeting DEFINITE JW Marriott HelmsBriscoe Tanya Baker OH February 5-8, 2025 68 CITGO Presidents Meeting FY26 Maritz Travel Lisa Hart MO October 13-15, 2025 1075 DDPA 2024 February Board of Directors Meeting NHS Global Events Bryan Ganek IL February 26-30, 2024 140 EMC Insurance EMC Executive Retreat Corporation Amanda Chapman IA January 21-25, 2024 53 January 29-February Sysmex 2024 National Sales Meeting HelmsBriscoe Mary Medcraft MN 1, 2024 420 870 World Vision 2025 Pastor's Gathering HelmsBriscoe Aimee Gillespie MS March 3-7, 2025 Enterprise Holdings, Inc. 2025 Human FLisaell Resources Meeting Maritz Global Events FL November 2-8, 2025 1385 15 0 sa. m r co E M 0 M u7 M N O N 0. O co L. 0 N O O. IX M N c O E t 0 M .r Q Packet Pg. 208 10.A.a 2024 Williams, Parker, Harrison & Getzen Fall Retreat American Family A1140ne 2025 AVI National Sales Meeting 2024 Maritz Global Events Maritz Travel HelmsBriscoe Jasmine Missy Erickson Lisa Hart Eldeen MO October 18-20, 2024 98 February 13-16, 2025 544 MO MN April 21-25, 2024 1138 Enterprise Holdings 2026 National Sales Meeting Maritz Travel Lisa Bell MO/FL May 3-9, 2026 1720 Enerbase Board of Directors Meeting 2024 (Definite at Naples Grande) HelmsBriscoe Dianna Fuller MN January 13-18, 2024 48 CCI-Cru Kentucky Bluegrass Team Spring Meeting Arrowhead Conferences Beth Piatt IN March 9-15, 2024 217 2024 GE Healthcare PDXNSM Augeo Marketing Sarah Brady IL February 3-9, 2024 1504 2024 Nutrition Leadership Conference Helmsbriscoe Christine Cayko MN February 2-7, 2024 231 Meetings & Incentives 2024/2025 AT&T Summit Worldwide Tonya Gibson WI March 17-27, 2025 1970 Meetings & Incentives 2025 AT&T Business Diamond Club Worldwide Tonya Gibson WI March 4-13, 2025 1684 MO 930 Edward Jones BTSM #12025 Maritz Sara Bambrick September 20-27, 2024 Elanco Board of Directors Meeting Elanco Animal Helath Michelle Quick IN February 26-29, 2024 100 Amerisource Bergen 2024 Health Systems National Meeting Maritz Global Events Patty Lai MO/PA October 4-10, 2024 1,145 PROSPECTING and OTHER ACTIVITIES • July 28 - Aug 3, 2023 - eGroup Land X-Change Tradeshow - MZ attended about 40 appts with planners from all over the US • August 15-16, 2023 - M+IWW Summit, Schaumburg - Met with M&IW Sourcing team members as well as their clients from industries covering Insurance, Financial, Pharma and more. We also hosted the wellness activation at their luncheon with chair yoga and sound bath. • August 21-25, 2023 - Connect Minneapolis - BQ attended 23 appointments with Corporate planners from all over US • August 30, 2023 - GPS Events Chicago - BQ Attended 40 planners • August 31,2023 - GPS Events Indianapolis - BQ Attended 35 planners 16 Packet Pg. 209 10.A.a LOOKING Forward • September 7, 2023 - SITE Educational Program • September 13, 2023 - PCMA Greater Midwest Educational Program, BQ attending • October 17-20, 2023 - IMEX - Visit Florida booth and Synergy Destinations Client Event BQ and MZ attending • October 30, 2023 - Destination Reps Quarterly meeting and presentation to Emergency Nurses Association • November 7, 2023 - GPS Events Kansas City - BQ Attending • November 8, 2023 - GPS Events St. Louis - BQ Attending • November 28, 2023 -SITE Holly Trolley • November 29-30, 2023 - Holiday Showcase - Chicago - BQ Attending • December 6, 2023 - Destination Reps Holiday Party 17 M N O N Packet Pg. 210 10.A.a Specialty Markets Michelle Pirre - Sales Assistant 8/1/2023-8/31/2023 PERIOD AT A GLANCE 2022 2023 Number Meeting Planners 10 138 Number of FAM's/Site Visits o 0 T ra d e s h ows/Eve n ts 0 1 Number of RFP's Definite 2 leads turned definite 39 room nights with EIC 6 3428.8 3 6 Leads turned definite with 309 roam nights and $152,950.39 EIC Number of RFP's Sent 11 leads sent with 292 total room nights and 3D4,449.32 EIC 5 leads sent with 234 room nights and 5228,391.75 potential EIC Meetines & Events: August 1-3, 2023 — Attended FLOCC (Florida Out Coast Conference) - primarily educational but also N offered several opportunities for networking within Florida's tourism and LGBTQ leadership community. A space for Florida's tourism and LGBTQ leaders to come together to learn, network and collaborate. o N August 7, 2023 —Big Rocks meeting - Weekly meeting with CVB Team to discuss interdepartmental missions, updates, and issues. August 9, 2023 —Tourism Awards meeting — meeting with Tourism Awards Committee to plan awards luncheon. August 9, 2023- Zoom meeting - with Paradise Advertising to review FY24 LGBTQ Marketing Plan. August 14, 2023 —Big Rocks meeting - Weekly meeting with CVB Team to discuss interdepartmental missions, updates, and issues. August 15, 2023 — Director 1:1 Meeting- meeting with Director to review any crucial needs for specialty markets. August 17, 2023 — Global Works — Meeting with local reps of GlobalWorks DMC. August 18, 2023- Tourism Star Awards Meeting— Meeting with Paradise Advertising to discuss theme, design, and concepts. August 21, 2023 — Big Rocks meeting - Weekly meeting with CVB Team to discuss interdepartmental missions, updates, and issues. 18 Packet Pg. 211 10.A.a August 22, 2023 — Meetings with area partners - regarding the FY2024 Destination Weddings Plan. Michelle Pirre met with several partners to discuss the key markets for weddings and what's new at the following wedding venues: Naples Princess- Lauren Sandman, Naples Bay Resort — Dalia Gomez, Hyatt House — Christina Kidder, Inn on Fifth - Leonor Cuadra. These meetings will continue with more partners in the upcoming weeks. August 22, 2023- WEB EOC training — County emergency services zoom to discuss hurricane and emergency situations. August 23, 2023 — Zoom with Paradise Advertising - to go over Destination Wedding plan for FY2024 August 28, 2023 —Big Rocks meeting - Weekly meeting with CVB Team to discuss interdepartmental missions, updates, and issues. August 29, 2023 - Director 1:1 Meeting- meeting with Director to review any crucial needs for specialty markets. LGBTQ Market FLORIDA OUTCOAST CONFERENCE RE -CAP M N From August 1st to 3rd, 2023, the CVB took part as a prominent sponsor at the Florida Outcoast N Conference. This remarkable event, the FLOCC LGBTQ Travel Conference, stood as a trailblazing a platform uniting travel enthusiast, industry professionals, advocates, and allies, all deeply rooted in the in L vibrant state of Florida. Together, we embarked on an exploration of the convergence of travel and ,o LGBTQ+ experiences. � Through thought -provoking discussions and immersive sessions, attendees collaboratively shaped a more inclusive and diverse landscape, extending a warm embrace to travelers of every identity. Purposefully designed, the conference strategically addressed the distinctive prospects and challenges that both LGBTQ+ travelers and travel industry professional's encounter. During the event, we actively participated in all the general sessions, hosted a luncheon where we had the valuable opportunity to spotlight our destination and showcase its myriad offerings. Additionally, the CVB thoughtfully provided a lounge area, complete with convenient charging stations, enabling attendees to recharge their devices and seamlessly manage work -related tasks. We also arranged a booth display in the Vendor Marketplace, showcasing a diverse array of collateral and informative materials, providing attendees the opportunity to gather information about our destination. Furthermore, our engagement extended to panel discussions, including our representation on a panel alongside fellow Florida DMOs, such as Miami, Tampa, Key West, and Ft Lauderdale. This particular panel revolved around the theme "The Impact of LGBTQ+ Market Segment Leaders at the DMO Level." In this insightful discourse, we delved into the historical journey, substantial growth, and undeniable significance of the LGBTQ+ market for our destination. 19 Packet Pg. 212 10.A.a We participated in numerous enlightening breakout sessions throughout the event. Among these, the CVB attended a particularly informative session titled "LGBTQ+ Senior Travel Trends." This session shed light on several noteworthy trends, including: • Crafting tailored packages, itineraries, and services that prioritize mobility, comfort, and LGBTQ+-focused activities. • Designing group tours, cruises, and events exclusively catering to LGBTQ+ seniors, fostering social connections and the formation of new friendships. Notably, some LGBTQ+ seniors opt to travel alongside younger family generations, fostering intergenerational bonds. As the event concluded, a unanimous consensus emerged among all participating DMOs: an unwavering commitment to advancing Diversity, Equity, and Inclusion (DEI) within the tourism industry. It became unequivocally clear that maintaining an open and inclusive environment is not merely an option, but an imperative. As leaders and dedicated destination marketing professionals, our paramount responsibility is to diligently serve the best interests of our county while proactively fostering tourism growth. Crucially, we recognize that effectively catering to an LGBTQ+ audience aligns harmoniously with our overarching objectives within Specialty Markets. Thus, it becomes our collective responsibility to devise ram, approaches —whether subtle, audacious, or a blend of the two —that authentically resonate. In doing so, N we continue to uphold the principles of inclusivity while steering our destination towards greater M success. c N 20 Packet Pg. 213 10.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power August 1-31, 2023 PERIOD AT A GLANCE August 2023 August 2022 / 2021 August 2023 Media Interactions 24 August 2022 — 278 August 2021- 53 Journalists/Influencers Hosted 1 August 2022 — 1 August 2021 - 1 Journalists/ Influencer Activity: • Hosted: Antje Gerstenecker a German travel bloggers / journalist focusing on family, travel, food and outdoor experiences. • Influencer Vetting - Phil Hollister, a leading content producer with focus on LGBTQ+ Travel in Germany is interested in producing a video promotion and CVB is in discussions with him. • Influencer Vetting - Antje Gerstenecker a German travel bloggers / journalist focusing on family, travel, food and outdoor experiences. • Influencer Vetting -Jessica Darrington (@whereisbriggs, 286k followers) a social media influencer who highlights Florida's family -friendly destinations. We are working with her on deliverables. • Influencer Vetting - Shaquita Coleman, and inspiration based social media influencer and we declined due to her not being set up as a content creator and her posts are not focused on travel. • Influencer Vetting - Anabella Castro, a social media influencer with a decent following, but her age demographic skews younger and does not align with our marketing efforts. • Influencer Vetting - • FAM Itinerary creation — Antje Gerstenecker a German travel bloggers / journalist focusing on family, travel, food and outdoor experiences. • FAM Creation -Jessica Darrington (@whereisbriggs, 286k followers) a social media influencer who highlights Florida's family -friendly destinations, we are working with VISIT FLORIDA for her itinerary. • Image Request — Lauren Goodman, Special Projects Liaison, Revs Institute@ for recruitment brochures. • Image Request - Kelly Basham of the Compass hotel Naples requested images for the website they are building for the new hotel. • Image Request - Kelly Bair of the Compass hotel Naples requested images to highlight our beautiful beaches for the new hotel's website. 21 Packet Pg. 214 10.A.a • Image Request — Maria Pizarro from Collier County Government requested images for a presentation she was giving. • Image Request — Jonathan Bayley of Unique Homes Media, Inc. requested images for a story on BerkshireHathaway Homes Services PRESTIGE. • Image Request — Kim Chan of the Black Diamond Agency requested images for story pitching • Image Request - Kim Chan of the Black Diamond Agency requested images for social media posts • Image Request — Robert DiGiacomo from Contently/Marriott Vacation Clubs requested images for destination article about Marco Island for the Marriott Vacation Club website/newsletter. • Image Request - Nina Sologubenko of the Black Diamond agency requested images for social media. • Image Request — Nina Sologubenko of the Black Diamond agency requested images for more social media posts. • Image Request — Nina Sologubenko of the Black Diamond agency requested images for more social media posts. • Image Request — Nina Sologubenko of the Black Diamond agency requested images for more additional social media posts. • Image Request — Nina Sologubenko of the Black Diamond agency requested images for more additional social media posts. • Information request — Activity: N • Monitored social media coverage, updated Linked -In posts M • Monitored website for relevance and updated content. c • Directing efforts for Garden & Gun culinary campaign and details of September 141" event, N secured six journalists and influencers to attend. • Attended monthly Concierge Association meeting and networking event N ,° • Updated Partner Resource page N • Participated in Website build -out project. • Researching information for inclusion in Florida Farm & Family Magazine for a travel feature on Naples that will run in the Spring 2024 issue. — contact Carisa Ownby. • Positioning September as Culinary Month for Florida's Paradise Coast — will include Sizzle Dining, Garden & Gun Dinner and media event, USA Today Food & Wine Experience at PCSC. • Submitted information about annual Stone Crab Festival for inclusion in Atlanta -Journal - Constitution / Tracy Kaler article on fall food festivals. • Interview — Paul Beirnes / Charles Runnel News -Press and Naples Daily News for anniversary article about Hurricane Ian. • Defined vetting protocol for international media / influencer requests • Reviewed Family Traveller article for publication in the UK. • Solicited hotels for partnership opportunity for USA Today Food & Wine Event. • Pitched Cathy Chestnut, Senior Editor for Palm Beach Media Group, on potential features for TeaTime, Tiki Trail Bar Crawl, Cozy Cottage Getaways • Reviewed and edited TDT Grant press release • Incorporated Florida's Paradise Coast in the following Visit Florida opportunities: Ultimate Florida Roadtrip, A Cultural Roadtrip through Florida. 22 Packet Pg. 215 10.A.a • Arranged follow-up social media conversations with new Margaritaville sales team and Paradise advertising team to coordinate efforts to promote the destination collectively. • Finalized Partner Survey that was distributed to all Collier County tourism partners to weigh sentiment on what is most relevant to them and ascertain how the CVB can better serve their needs and support their marketing initiatives. • Negotiated signage opportunities with Collier County Department of Transportation to promote iArte Viva! and Sizzle Dining on local buses and bus stops.' • Outlined PR projects for marketing intern, Harrison Rose. He will be assisting with researching and implementing Al Chat opportunities for our PR collateral. • Submitted Lisa Chamberlain, CMP's Smart Meetings award to Collier County employee newsletter • Submitted Great Wolf Lodge information to Collier County for inclusion in myCollier monthly newsletter • Finalized MuckRack contract with procurement • Coordinated efforts with Great Wolf Lodge for inclusion in " What's New" roundup of new resorts and hotel openings, followed up on PR opportunities post Topping Out ceremony. • Began planning process for 2023 Tourism Star Awards event, to beheld October 12th at Naples Grande Beach Resort. • Sent destination photography asset link to Collier County communications team for use in Collier County marketing efforts. • Forwarded WPTV Visit Paradise Coast "Sunshine Spotlight" opportunity to paradise advertising for consideration of inclusion in marketing plan. • Coordinated Rod & Gun Club copy points and photography for inclusion in Inside Hook August M article highlighting Everglades City and the Rod & Gun Club property. N • Attended UAC's Summer Art Mixer, August 2023 a • Participated in Web EOC Training ,4) Regional and International PR Initiatives: • August blogger/jou rna list— Antje Gerstenecker a German travel blogger / journalist focusing on family, travel, food and outdoor experiences. Prepared press release for Canada Media Mission in conjunction with LHG. Website Listings, Events and Deals Created, updated, or deleted 125 event listings for the website. The events page remains in the top 5 viewed pages in June and had 6760 views. Created 2 deals on www.ParadiseCoast.com. In June our deals page views was up 2% from the previous year with 2060 views. • In August we updated or deleted 13 business listings on the website. Administration & Writings • Collated and distributed Strategic Marketing Summit recap. • Drafted and approved Visit Florida Domestic Media Mission press release. • Edited Coastlines monthly partner newsletter for distribution • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). 23 Packet Pg. 216 10.A.a • Participated in weekly Collier County PIO call. • Prepared August TDC PR Report. • Completed required County training programs News & Press Releases: GOLISANO CHILDREN'S MUSEUM OF NAPLES ANNOUNCES BOARD APPOINTMENT, NAMES NEW MUSEUM EDUCATION MANAGER I Naples, Marco Island & Everglades (paradisecoast.com) Opera Naples celebrates Italian culture and cuisine with EuroFest on Aug. 15 1 Naples, Marco Island & Everelades (oaradisecoast.com) Great Wolf Lodge and Suffolk Celebrate Milestone I Naples, Marco Island & Everglades (Daradisecoast.com) Great Wolf Lodge and Suffolk Celebrate Milestone with "Topping Out" Ceremony for Great Wolf Lodge South Florida I Naples. Marco Island & Everglades (oaradisecoast.com) IN THE NEWS InsideHook TRAVEL I AUGUST 8, 2023 6:22 AM Everglades City Is the Gateway to Spectacular Outdoor Adventure Head to heart of the Everglades for a tough -to -beat experience 24 Packet Pg. 217 10.A.a The Rod & Gun Club Resort is your next outdoor adventure spot The Rod & Gun Club Resort BY JENNY PETERS (CD-JENNPETERS John Wayne, Dwight D. Eisenhower and Ernest Hemingway didn't have much in common beyond their statuses as very specific sorts of loth -century American icons — but they did all make it to Everglades City, and more specifically, to The Rod & Gun Club Resort, where presidents, potentates and adventurers of all ilks have gone to explore a largely untamed world with little more than a fishing pole or a kayak paddle. Now, visitors will find a small-town vibe in the midst of the Everglades. Everglades National Park encompasses 1.5 million acres of South Florida, with Everglades City boasting one of only four entrances to the park. Here, you'll enter via the Gulf Coast Visitors Center, which leads to the Ten Thousand Islands, a mangrove estuary only accessed by boat. It's hard to believe you're only about go minutes west of Miami when you're here, for on this island that fewer than 400 people call home, it feels like you've stepped back in time to the early days of the loth century. Staying at a place called The Rod & Gun Club has its inherent challenges. You could spend your whole visit on its homey porch, reading your favorite Carl Hiaasen novel, but it's the jumping-off place for proving just how tough your outdoor game really is. The resort has been a fixture here since the 19205 when Barron Collier (a wealthy banker and landowner, and the namesake of Collier County) transformed a family home into the club, drawing high -profile adventurers and many others (eventually encompassing both male and female guests) with a yen for the wilderness. Back then, the draw was mostly hunting and fishing; these days, you can hunt nearby in Big Cypress National Preserve for white-tailed deer, turkey and hogs in season. But most people making the trek to Everglades City want to fish offshore for big tarpon and snook and in the backwaters of the Everglades for trout, redfish and more. And then there's the hiking, biking and paddling — Everglades City is designated as an official "trail town" by Florida's Office of Greenways and Trails. That means kayaking or canoeing on water trails out to Sandfly Island on a five -mile loop, tackling a section of the 99-mile 25 Packet Pg. 218 10.A.a Wilderness Waterway Trail or heading from here to the Keys and camping along the way. The reward for your efforts might include skimming along next to a gator, seeing a multitude of birds winging by or even spotting chattering dolphins if you venture into the Gulf. Biking in the Everglades takes stamina and some strong bug spray, so bring both to experience the numerous trails. The best hiking trails here (think the Collier -Seminole Trail or the Bamboo Mound via the Florida Trail) can be seriously challenging as they wend through the Everglades landscape. But the payoff is amazing for nature lovers, with hundreds of birds, reptiles, amphibians and other creatures in this ecological wonderland. The Softer Side Once you've proved your mettle (or finished that book from the porch), the inside of the Gun & Rod Club is quite the discovery. Sleep in one of the cottages right on the Barron River, but be sure to see the interior of the main lodge, as it is an eye -popping mix of antiques and quirks. The great room, bar and fine dining restaurants are all throwbacks, complete with Tiffany lamps, Victorian furniture, crystal chandeliers and a huge fireplace. Naturally, a big marlin hangs on the wall beside the massive burnished -wood bar. Speaking of fish, you can bring your catch home and the chefs at the resort are happy to cook it to order for you; in fact, most restaurants in town are also willing to do this. Plan your trip for February, and you'll be just in time for the city's annual Everglades Seafood Festival, where stone crab is king. Find them from October to May in all the restaurants, too. With its real small-town feel, a sufficient number of outdoor activities to keep even the most active people busy and a collection of tasty seafood shacks and white -tablecloth restaurants, Everglades City is a getaway spot that may just keep you coming back for more. There's a reason this part of Florida is called the Paradise Coast — one visit will probably convince you that it actually is a little slice of old -school heaven. Best beaches in Florida for 2023: Sunshine State's shores shine bright Katie Sivco 26 Packet Pg. 219 10.A.a N. Red wooden lifeguard but on an empty morning beach SOURCE: Levranii ORLANDO, Fla. — With its stunning coastline stretching over 1,200 miles, Florida continues to captivate travelers from the East Coast and beyond, offering a diverse range of beaches that cater to every type of vacationer. In the latest ranking by U.S. News & World Report, the best beaches in Florida for 2023 have been unveiled, providing a guide for sun -seekers and ocean enthusiasts to explore the state's top-notch shores. U.S. News' annual ranking took into consideration reader votes along with key factors such as aesthetics, atmosphere, and convenience to compile the list of the Sunshine State's most alluring beaches. The rankings provide a valuable resource for planning a memorable getaway and inspire travelers to cast their votes if their favorite beach didn't make the list. • Siesta Key: Topping the list is the captivating Siesta Key. Renowned for its powdery white sands and crystal-clear waters, Siesta Key's pristine beauty offers an idyllic backdrop for relaxation and water -based activities. The beach's family -friendly environment and vibrant local scene make it a must -visit destination. • Santa Rosa Beach: Securing the second spot is Santa Rosa Beach, where visitors can revel in the unspoiled charm of Florida's Emerald 27 Packet Pg. 220 10.A.a Coast. The beach's serene ambiance and turquoise waters provide an enchanting escape for those seeking tranquility. • Marco Island: Nestled in the Gulf of Mexico, Marco Island takes the third spot on the ranking with its luxurious appeal and natural splendor. The island's exquisite beaches and upscale amenities make it a top choice for travelers seeking a lavish retreat. • Delray Beach: Delray Beach captures the fourth position, offering a blend of art, culture, and relaxation. Its vibrant arts scene, diverse dining options, and golden sands create an alluring destination for vacationers. • Destin: Known as the "World's Luckiest Fishing Village," Destin claims the fifth spot on the list. This beach destination is celebrated for its emerald waters, thrilling water sports, and warm Southern hospitality. • Palm Beach: With its sophisticated charm and upscale offerings, Palm Beach secures the sixth position. Pristine beaches, high -end shopping, and a glamorous atmosphere make it a favored destination for the elite traveler. • Fort Walton Beach: Embracing a laid-back coastal vibe, Fort Walton Beach ranks seventh. Visitors can relish in the area's relaxed atmosphere, sugar -white sands, and inviting waters. • St. George Island: Nature enthusiasts will find solace at St. George Island, earning it the eighth spot on the list. This barrier island boasts untouched beaches, abundant wildlife, and a serene environment that caters to those seeking an unspoiled getaway. Clearwater Beach: Claiming the ninth spot is Clearwater Beach, offering a perfect blend of relaxation and entertainment. Known for its vibrant Pier 60 and family -friendly atmosphere, Clearwater Beach is a beloved choice for travelers. Islamorada: Nestled among the Florida Keys, Islamorada captures the tenth position with its captivating aquatic wonderland. Snorkeling, fishing, and a laid-back island atmosphere define this charming beach destination The remaining top-ranking beaches include Amelia Island, Panama City Beach, Key Largo, Boca Raton, and St. Augustine, each contributing its unique allure to Florida's coastal paradise. 2s Packet Pg. 221 10.A.a T I ► E L + LEISURE WORLD'S BEST Travel + Leisure Readers' 15 Favorite Resorts in Florida of 2023 Florida resorts with pristine beaches and a plentiful array of activities were reader favorites in our annual "World's Best Awards" survey for 2023. By Sarah Bruning Updated an July 11, 2023 O O ! m) It z- i�: ' PHOTO: CC) UF--ESY OF THE RITZ-CARLTON ORLANDO, GRAN DE LAKES 29 O Q d fC a+ co E N �L O M N M N O N Q. 0) co 0 N O IZ m Cn C 4) E t 0 m r Q Packet Pg. 222 10.A.a The Sunshine State's abundant sunshine, Instagram-perfect beaches, and something -for -everyone activities make it a popular year-round destinatic_,., for Travel + Leisure readers, whose picks for their favorite Florida resorts showcase all the best the destination has to offer. From small boutique inns to mansion -like properties, this year's winning hotels served as the backdrops for memorable vacations that World's Best voters couldn't stop raging about. The Full List 1. Little Palm Island Resort & Spa: Little Torch Key, Florida Reader Score: 95.09 2. Marquesa Hotel: Key West, Florida Reader Score: 94.67 3. The Ritz -Carlton Naples, Tibur6n: Naples, Florida Reader Score: 94.31 4. LaPlaya Beach & Golf Resort: Naples, Florida Reader Score: 93.81 5. Ponte Vedra Inn & Club: Ponte Vedra Beach, Florida Reader Score: 93.33 6. The Mond Inn: Winter Park, Florida Reader Score: 93.26 7. : Palm Beach, Florida 30 Packet Pg. 223 10.A.a Reader Score: 92.71 8. Ocean Key Resort & Spa: Key West, Florida Reader Score: 92.71 9. Playa Largo Resort & Spa, Autograph Collection: Key Largo, Florida Reader Score: 92.53 10. Four Seasons Resort Orlando at Walt Disney World Resort: Orlando, Florida Reader Score: 92.50 11. The Collector Luxury Inn & Gardens: St. Augustine, Florida Reader Score: 92.41 12. The Ritz -Carlton Orlando, Grande Lakes: Orlando, Florida Reader Score: 92.35 13. The Ritz -Carlton, Amelia Island: Amelia Island, Florida Reader Score: 92.16 14. Inn on Fifth: Naples, Florida Reader Score: 92.14 15. Hotel Effie: Miramar Beach, Florida Reader Score: 91.60 https://www.traveIand leis urexom/best-resort-hotels-fIorida-2023-7551702 31 Packet Pg. 224 10.A.a T F ► E L + LEISURE WORLD'S BEST Travel + Leisure Readers' 25 Favorite National Parks of 2023 National parks with jaw dropping scenery and abundant wildlife were the most adored by readers in our annual "World's Best Awards" survey for 2023 By Annie Archer Published cn July 11, 2023 0 0 0 0 PHOTO: TAYLOR MCINTYRE FRAVEL+ LEIS!-,F = 32 Packet Pg. 225 10.A.a national park adventure is a classic all-American vacation every traveler should experience at least once in their lifetime. After all, spending time amid towering forests, majestic mountain peaks, white sand dunes, and active volcanoes reminds us of all the unique beauty right in our oven backyard. And according to Travel 4- Leisure readers, the best national parks in the United States set themselves apart with tantallizing natural attractions and once -in -a -lifetime experiences, America's Everglades - The largest subtropical wilderness in the United States Everglades National Park protects an unparalleled landscape that provides important habitat for numerous rare and endangered species like the manatee, American crocodile, and the elusive Florida panther An international treasure as well - a Were! Heritage Site, International Biosphere Reserve, a Wetland of International Importance, and a specially protected area under the Cartagena Treaty Read More ..................... The Full List 1. Yellowstone National Park: Wyoming, Idaho, Montana Reader Score: 91.08 2. Grand Teton National Park: Wyoming 33 Packet Pg. 226 10.A.a Reader Score: 88.94 3. Yosemite National Park: California Reader Score: 88.66 4. Rockv Mountain National Park: Colorado Reader Score: 87.17 5. Glacier National Park: Montana Reader Score: 86.94 6. Katmai National Park and Preserve: Alaska Reader Score: 86.50 7. Great Smoky Mountains National Park: North Carolina and Tennessee Reader Score: 85.75 8. Denali National Park: Alaska Reader Score: 85.01 9. Zion National Park: Utah Reader Score: 84.86 10. Grand Canyon National Park: Arizona Reader Score: 84.44 11. Voyageurs National Park: Minnesota Reader Score: 84.30 12. Kenai Fjords National Park: Alaska Reader Score: 84.01 34 Packet Pg. 227 10.A.a 13. Olympic National Park: Washington Reader Score: 83.87 14. Mount Rainier National Park: Washington Reader Score: 83.62 15. Redwood National Park: California Reader Score: 83.04 16. Glacier Bay National Park: Alaska Reader Score: 82.65 17. Acadia National Park: Maine Reader Score: 81.70 18. Sequoia National Park: California Reader Score: 81.63 19. Wrangell -St. Elias National Park and Preserve: Alaska Reader Score: 81.13 20. Bryce Canyon National Park, Utah Reader Score: 81.07 21. North Cascades National Park, Washington Reader Score: 80.78 22. Shenandoah National Park: Virginia Reader Score: 80.76 23. Everglades National Park: Florida 35 Packet Pg. 228 10.A.a Reader Score: 80.30 24. Theodore Roosevelt National Park: North Dakota Reader Score: 79.95 25. Hawai'i Volcanoes National Park: Hawaii Reader Score: 79.40 T RA E L+ LEISURE E 21 Best Family Resorts in Florida, According to Locals From scavenger hunts to sea turtle sightings, these properties have everything you need to entertain the young at heart. By Skye Sherman Skye Sherman is a freelance travel writer based in West Palm Beach, Florida. Aside from traveling, she's also a pilot, scuba diver, bookworm, and fourth -generation Floridian. Her work has appeared in Travel + Leisure, USA Today, Palm Beach Illustrated, Atlas Obscura, and more. TRAVEL+ LEISURE EDITORIAL GUIDELINES Published on August 12, 2023 From beaches and theme parks to luxury resorts, the Sunshine State appeals to travelers of every generation. Even Florida residents like to break from routine and play tourist every now and then. "My family loves a staycation," says Christina Nicholson, a Floridian family and lifestyle blogger at Christina All Day. Nicholson resides in Wellington with her husband and three kids. "Living in South Florida, we are so lucky to have so many places to choose from." For advice on the best family resorts in Florida, we also got insight from Terry Ward, whose blog Florida Beyond highlights her favorite spots around the state, and Orlando -based Travel + Leisure A -list travel advisor Jonathan Alder, CEO of Jonathan's Travels, who has planned more than 30,000 trips. 36 Packet Pg. 229 10.A.a Here's the inside scoop on the best family resorts in Florida, with help from these local specialists. 08of 21 The Ritz -Carlton, Naples 1Ial w PHOTO: COURTESY OF RITZ CARLTON, NAPLES COURTESY OF RITZ CARLTON, NAPLES 7M The Ritz -Carlton, Naples recently underwent a dramatic transformation, including the addition of the Vanderbilt Tower, a new lobby, three new dining experiences, new pools (as well as new hard -top bungalows and cabanas), and more spacious guestrooms and suites to accommodate larger families and extended stays. "After undergoing a massive renovation, this beachfront resort in Naples is another ideal family paradise, with waterslides and pool amenities for all ages," Alder shares. "It's right off downtown Naples, with its wonderful shopping and dining." Families were top of mind in the refresh — the massive new Club Lounge even has a dedicated play space for kids, plus plenty of snacks and drinks. 37 Packet Pg. 230 10.A.a 16of 21 JW Marriott Marco Island Beach Resort, Marco Island {_L PHO j" C C' - ?Tecv OF MARRIOTT POT E! S COURTESY OF MARRIOTT HOTELS min =or I 'KIM wlrl I I'm MIN 1 101 go I Located on a barrier island south of Naples, Marco Island is a treasured getaway for many families thanks to its classic Florida vacation vibes. At the JW Marriott Marco Island Beach Resort, guests enjoy three miles of pristine private beaches on the Gulf of Mexico. "Sands that feel like spun sugar, and shallow waters that are often as calm as a lake, are among the things my family loves about a stay at this huge property in Marco Island," Ward shares. "There are four pools (including the family -friendly tiki pool, with a slide), a beachfront tiki bar, and even an adults -only wing of the property, in case you're traveling with a multi -generational group with members who prefer a little downtime from all the action." 38 Packet Pg. 231 10.A.a So uthern tiv ing The Best Things To Do In Everglades City, Florida By Tara Massouleh McCay Tara Massouleh McCay is the Travel and Culture Editor for Southern Living. A writer and editor with nearly 10 years of experience in producing lifestyle content for local, regional, and national publications, she joined the Southern Living team in 2021. SOUTHERN LIVING'S EDITORIAL GUIDELINES Published on August 4, 2023 NH=: i 4AP LES, hy1F' RCi 12 LAND, EVEF.G L 40ES TVES The Everglades are a natural wonder. Often compared to a grassy, slow -moving river, the 1.5 million -acre wetlands preserve is not only a U.S. national park, but it's also a World Heritage Site. If you want to experience the true untamed beauty of the South —and one of the wildest ecosystems in the U.S.—then a trip to the Everglades is a must. But because the Everglades cover so much distance, it can be difficult to know where to start. Enter Everglades City. The minuscule town of fewer than 500 people is perched on the southwest Florida coast (just 35 miles south of 39 M N O N Packet Pg. 232 10.A.a Naples). It offers the perfect gateway to exploring the endless expanses of the Everglades. In true Old Florida fashion, a visit to Everglades City feels like stepping back in time. With weathered seafood spots, charming small-town scenes, and unfettered access to airboat, kayak, and swamp tours of the Everglades, you'll easily fill a weekend in this one -of -a -kind town. Here's everything to do on a trip to Everglades City, Florida. The Best Things To Do In Everglades City There are so many ways to explore the Everglades, from heart -pumping airboat rides to leisurely paddles around the mangroves. Make the most of your trip by experiencing the majesty of the coastal mangroves, pine flatwoods, and sawgrass marshes from every vantage point. Start by taking a Big Cypress Swamp Tour with a ranger at the Nathaniel P. Reed Visitors Center. Check out the indoor and outdoor exhibits and watch an introductory film about the swamp, then head out with a ranger who will help you wade through the swamp to spot the incredible flora and fauna for yourself. 40 M N O N Packet Pg. 233 10.A.a When you're ready to dive a little deeper, reach out to Everglades Area Tours and get going on M your next adventure. They offer a variety of naturalist -led kayak eco tours; all you have to do isLO decide your focus. Alligators and orchids, a mangrove tunnel, the Turner River, or Everglades =' National Park —the choice is yours. There are even special day trips if you want to try paddling N the open ocean. One of the coolest places to see on an excursion with Everglades Area Tours is N Ten Thousand Islands, a chain of islands and mangrove islets off the coast that's partially a designated as a National Wildlife Refuge. in Once you've taken your time to get acquainted with the otherworldly natural landscape of the Everglades, raise the stakes with a high-speed airboat tour. Captain Jack's Airboat Tours offers tours of mangrove tunnels, cypress forest, and grasslands. See all three on the 5-hour-long Everglades Combo tour. 41 Packet Pg. 234 10.A.a 0 =v GETTYIRAGES After a day of adventuring, head back to town and locate the little pink building. Inside the 1927 laundry house, the Museum of the Everglades' rotating exhibits tell the story of 2,000 years of human history in Florida's Last Frontier. In the neighboring community of Ochopee, get your picture in front of the smallest operating post office in the U.S. The 61.3-square-foot building is a true wonder and exactly the type of nostalgic relic this area of Florida is known for. One place you can't leave the area without visiting is Clyde Butcher Gallery in Big Cypress Swamp. There you can see incredible black -and -white fine art photography from legendary photographer Clyde Butcher, who captures the primeval swamp in such stunning clarity that his works have made their way to well-known museums and galleries across the globe. In addition to Clyde's work, the gallery also features photographs and paintings by his equally talented wife Niki. For an "art imitates life" experience, take one of Butcher's guided Big Cypress Swamp walks and rent one of his two on -property bungalows for the night. 42 Packet Pg. 235 10.A.a ....:.CC `SLAND, E'JEF-�I L-rES CVE Where To Eat In Everglades City Known as the Stone Crab Capital of the World, the dining scene in Everglades City revolves M around the crustacean for roughly eight months of the year. Stone crab season runs from mid- c October through May, which means you'll have ample opportunity to indulge in the underwater `" delicacy. Stone crabs are different from other crab species because harvesters take just one claw from each crab before returning them to the water where they'll slowly regenerate their N appendage. The gentle harvest brings supremely fresh and succulently flaky crabmeat that's ° often described as a mix between shrimp and lobster. You'd be hard-pressed to find a seafood joint on the Paradise Coast that doesn't sell stone crab in season, but in Everglades City, check out Grimm's Stone Crab for fresh claws to take home. If you want your seafood prepared for you, grab a dockside picnic table at City Seafood or head to Triad Seafood Market & Cafe, a beloved institution that offers all -you -can -eat stone crab and has been family -owned since 1984. Another great waterfront seafood spot, Camellia Street Grill is the laidback crowd-pleaser that will satisfy everyone in your group. The menu includes everything from chicken wings and hamburgers to shrimp and grits, tacos, po'boys, and of course stone crab. Two other special spots to try are Island Cafe and HavAnna Cafe. Island Cafe serves nostalgic diner food at all hours of the day, but the real treat is going early in the morning for a short stack with a side of crispy bacon. Last but not least, HavAnna Cafe is a tucked -away tropical oasis that offers some of the best Cuban and Cracker cuisine you'll find anywhere. The eclectic eatery is known for its cheery garden where guests dine under umbrellaed tables in the company of tropical blooms and lush greenery. On the menu, you'll find everything from a classic Cuban sandwich to red snapper grilled with Cuban sofrito. 43 Packet Pg. 236 10.A.a The Best Places To Stay In Everglades City The cozy cottage and bungalow on Clyde Butcher's 14 secluded acres are a wonderful place to c fully immerse yourself in the natural world, but there are plenty of other places to stay in the `" area if you don't snag a reservation. The Ivey House offers comfortable queen and king rooms, with a screened -in swimming pool. They also offer special packages for discounted airboat tours, N L kayak tours, and fishing charters with your stay. For a glimpse into Everglades City's storied past, ° book a room at the The Rod & Gun Club a historic private club that's now open the public as a hotel and resort. The property is built at the location of Everglades City's first white settlement when the city was founded 1864.Over the past century, The Rod & Gun Club has hosted presidents, dignitaries, and celebrities like John Wayne, Burt Reynolds, and Jack Nicklaus. Today, it features a massive restaurant overlooking the Barron River, two bar lounges, rental cottages rn and inn rooms, a swimming pool, and a full -service marina. c 44 Packet Pg. 237 10.A.a Naples D i ly News Collier County, Manhattan Construction reach settlement over construction of sports complex Laura Layden Naples Daily News The Paradise Coast Sports Complex could soon draw larger, marquee events. On Tuesday, Collier County commissioners approved a settlement with Manhattan Construction to resolve payment disputes that have held up parts of the project, including the delivery of more turf fields. 45 M N O N Packet Pg. 238 10.A.a Commissioners voted unanimously in favor of the agreement, resolving the general contractor's unpaid claims, which had reached nearly $15.6 million, including escalation costs and potential damages. The county has agreed to pay Manhattan about $11.3 million to settle the three claims, involving the first two phases of construction. Construction of the county -owned complex has been funded by and financed with tourist tax dollars, collected on hotel and other vacation stays in Collier County. The dispute with Manhattan has held up the turnover of four additional multipurpose fields, which were recently completed, "with the exception of some finishing touches," said Paul Beirnes, the county's tourism director. "The receipt of those completed fields will mean that the Paradise Coast Sports o Complex now possesses a total of nine multipurpose turf fields, including the 17 one stadium field. These additional four fields allow the facility to host and Ln N secure major marquee sporting events in a much more efficient and appealing M N manner," he said. N More like this: Paradise Coast Sports Complex shows off new public fitness, diningareas reas And:Collier County Commission approves new infusion of money. f�ports complex as construction costs mount According to the executive summary for the settlement, the contract, signed in February 2018, started with preconstruction management. Thereafter, with each phase of construction, the county amended the contract. There were six amendments in all, as the project progressed and evolved. County attorneys and managers recommended in favor of the settlement, saying it would reduce the "risk of incurring significant additional costs" should the dispute proceed to trial, and describing it as "reasonable based on the totality of the circumstances." 46 Packet Pg. 239 10.A.a If the dispute had led to a lawsuit and gone to trial, the county could have faced more than $1 million in legal expenses, with no guarantee it would win Sports complex has faced myriad challenges A number of factors caused delays and cost increases, leading to disputes, including: • Double digit percentage increases in material and labor costs • Supply chain delays • The COVID-19 pandemic • A general labor shortage • Hurricane Ian Neither side admitted to any wrongdoing in the settlement agreement. 47 Packet Pg. 240 10.A.a However, the executive summary in the agenda suggested county staff may have been "less diligent" in timely issuing notices to proceed, and in addressing outstanding payment issues in general. The county also asked Manhattan for changes to scope and timing, impacting costs. On the other hand, county staff complained they were "hampered with having to deal with a revolving management staff for Manhattan that made it difficult to work cooperatively to keep the work on schedule when it fell behind." When Manhattan didn't receive its payments, it didn't pay its subcontractors, causing some of them to stop working on the project, and resulting in more than 20 claims against Manhattan, including several lawsuits. While the contractor failed to meet its completion requirements for the first M Ln to two phases, the county still could hold significant events at the complex, N operating under a temporary certificate of occupancy. Those events have N 40 included everything from Football University Regional and National Q Championships to fine art shows. L However, the complex has lost out on business that it could have attracted with additional fields, if they'd opened on time. Packet Pg. 241 10.A.a The first four fields opened in July 2020, followed by the stadium field a few months later. County and contractor part ways As part of the settlement, Manhattan and the county will end their contractual relationship for the sports complex, and for a government business park nearby, which is still in the preconstruction stage. For the business park, Manhattan has been paid less than $59,000 for the services it has provided,from an open purchase order of nearly $207,000. To date, the value of the work done on the sports complex tops $84.7 million. With more phases planned, work would be competitively bid out, based on the county commission's future direction. At completion, the complex is expected Ln to have 21 full-size fields. N M N O To date, the costs incurred or obligated for the project approach $120 million, a with more financing required for phases three and four. v, Commissioner Bill McDaniel moved to approve the settlement, saying it screams for the need to ensure better management and oversight on the county's part, which should be a focus going forward. "This is taxpayer money," he stressed. 49 Packet Pg. 242 10.A.a While he supported the construction of the sports complex for the community, M McDaniel said it had ballooned into something significantly larger than he N expected from an "expense standpoint," but there was no sense in throwing N darts, or placing blame, at this point. N Commissioner Chris Hall seconded the motion to approve the settlement, agreeing the county needs to do better in the future. "We can move on from it," he said. Chairman Rick LoCastro said he didn't love the settlement, but he hated it much less once he understood the details of it, and the alternatives, from his briefings with county staff ahead of Tuesday's meeting. He described the agreement as a "necessary evil," to protect taxpayer dollars, and to move forward. 50 Packet Pg. 243 10.A.a LoCastro suggested the contract, the negotiations and the end result may have not been the best the county's ever had, but it's the cost of doing business, "unfortunately." "I hope this is an anomaly and you know we don't really have too many more of these sort of 'settlements' coming up before us for any of these big projects because in the end this is taxpayer dollars that could have gone elsewhere," he said. "But it's satisfactory in my mind." 51 Packet Pg. 244 10.A.a • Travel & Tourism Great Wolf Lodge sets opening date for first Florida location expand GWL South Florida Exterior Front rendering COURTESY OF GREAT WOLF LODGE �.Ik By Devonta Davis — Digital Producer, Tampa Bay Business Journal Aug 3, 2023 The interior includes a go,000-square-foot indoor water park, a 60,000-square-foot Great Wolf Adventure Park and 500 family friendly suites. 52 Packet Pg. 245 10.A.a Maples Daily News ►y,MI,IM Great Wolf Lodge has set date to open in Southwest Florida, bookings start now Phil Fernandez Naples Daily News Many off told me you would make reservations as soon as the first new Great Wolf Lodge in Florida began accepting them. Now here's your chance. Great Wolf leaders announced the iconic retreat would make its debut in Southwest Florida on Oct. 1, 2024 but don't be surprised if it opens even sooner. The announcement came as Great Wolf Lodge South Florida in Naples reached a key milestone Wednesday in completing vertical construction of the family -focused indoor water park complex. Here are 14 things to know. 53 Packet Pg. 246 10.A.a 1. What happened Wednesday at new Florida site for Great Wolf Lodge? Contractor Suffolk Construction placed the final external concrete block known as the "Topping Out" point for the compound. "Topping off this resort is a milestone that symbolizes the hard work by the skilled men and women involved in the construction phase," said Ben Wilson, Suffolk's chief operating officer. "We are excited about the positive impact this resort will have on the community and grateful for the partnership, and we look forward to a safe and smooth construction completion and delivery of the Great Wolf Lodge South Florida." 54 Packet Pg. 247 10.A.a 2. What will be inside the Great Wolf Lodge resort in Southwest Florida? Suffolk, along with Neuman Pools and ID3 custom fabricators will begin focus on the 90,000-square-foot indoor water park, 60,000-square-foot Great Wolf Adventure Park and 500 rooms along with restaurants and retail outlets. "Today marks a significant milestone in the construction of Great Wolf Lodge South Florida, as we startfocusing on the interior portions of the resort and all the amazing family experiences we will offer," said JohnMurphy, CEO for Great Wolf Resorts. "We're looking forward to opening this resort, (and) providingyear-round family fun with experiences, attractions and entertainment designed to help families strengthentheir pack." 55 O Q NN� co''r^ E T) �L O M N M N O N O. O co L O N O O. O M Cn c m E z Q Packet Pg. 248 10.A.a 04 3. What date in 2024 did Great Wolf Lodge set for its opening in Naples? The company set Oct. 1, 2024 as the first day "with hope it will be able to move the date earlier as additional construction milestones are achieved this fall and winter," Great Wolf said in a statement. That means the opening could come in the summer, based on timetables the firm has had. 56 Packet Pg. 249 10.A.a 4. Could Great Wolf Lodge really open earlier than slated in SW Florida? Great Wolf Lodge, which has 20 locations, has done this before including with its newest in Maryland that opened this summer. Originally scheduled to open in August, Great Wolf moved the start during construction at least a couple of times to July and then again to June. Among others, its Arizona park debuted three weeks earlier when it launched, and its Manteca, California venue kicked off a month early. 57 Packet Pg. 250 10.A.a 5. When do reservations begin for Great Wolf Lodge in Collier County? Right now, you can book reservations for the complex at 3900 City Gate Blvd. N., adjacent to Paradise Coast Sports Complex off I-75 and Collier Boulevard, according to Great Wolf. Visitors can go to greatwolf.com or call (866)-462-9653. 58 M N O N Packet Pg. 251 10.A.a 6. What kind of discount deal is Great Wolf Lodge offering at SWFL complex? By using promotional code RAISETHEROOF, customers can receive up to a 30% discount on room rates for stays between Oct. 1, 2024 and Jan. 1, 2025. One-night bookings lead to a savings of 25% discount, and reservations of two nights or more will have a 30% discount. Guests must book the offer during the two months between now and Oct. 1. 59 Packet Pg. 252 10.A.a V ., � n f i r r n .. 7. What is at the Great Wolf Lodge South Florida property right now? The Suffolk team has installed 1,200 tons of steel after about 200,000 man-hours on the monumental project begun last summer. The water park's construction called for the installation of tilt panels, the tallest of which measures more than 75 feet and weighs 234,000 pounds. 0 a m o_ E T) �L 0 M Ln W N M N O N Q N N L 0 0 Q m R r U) c a) E ca Q Packet Pg. 253 10.A.a 8. What's construction cost adjacent to Paradise Coast Sports Complex? The 20-acre resort east of the city of Naples represents an investment of more than $250 million by Great Wolf Lodge's shareholders, Blackstone and Centerbridge Partners. The year-round attraction and hotels is expected to hire more than 600 full- and part-time "Pack Members" by the time it opens in 2024. 61 Packet Pg. 254 10.A.a 9. What will Great Wolf feature at Florida locale due to open next year? • Included as part of a guest's stay, the indoor water park, heated to 84 degrees, with body and tube slides, raft rides, activity pools and splash areas. • The family entertainment center will offer attractions, including MagiQuest, a live -action adventure game where players use interactive magic wands to battle goblins and dragons. • A collection of activities such as Yoga Tails, a morning exercise program that combines tales from the creatures found in the Great Wolfs Spirit Water Forest with yoga poses, and evening events such as the Hustle & Howl dance party and Story Time event. • Several dining options with culinary styles like pizza and burgers, upscale dining and ice cream. • Lodging in a variety of categories include themed suites with separate sleeping quarters for kids designed as either a log cabin or wolf den and outfitted with bunk beds and Great Wolf character theming. The resort will also have suites with multiple bedrooms for large families or multi -generational groups. 62 Packet Pg. 255 10.A.a In the Know: What will Naples, Florida Great Wolf Lodge look like? Where might state's second resort land? 10. Will Great Wolf water park showcase first-time features in Naples? "As for first-time features, we do have a few surprises up our sleeves as this will be our next generation Great Wolf Lodge resort. (We) also have some newer slides coming to the Naples resort," Jason Lasecki, a Great Wolf vice-president, told me. "The indoor water park will have some beloved Great Wolf Lodge favorites like the Crooked Creek lazy river, Slap Tail Pond wave pool and River Canyon Run family raft ride, (We) plan to share all the exciting details and renderings about the water park in early 2024." Lasecki added that the adventure park would include miniature golf and an arcade. 63 Packet Pg. 256 10.A.a r LD V 1-1 CHAT too 911A 11. What about restaurants on Great Wolf Lodge site for SW Florida? "We'll have anywhere between six to eight different food venues, everything from grab and go to a really nice sit-down restaurant," said Steve Jacobsen, executive vice president for Great Wolf. But aside from naming the Wood's End Creamery for cold treats, Great Wolf hasn't released more details, except in a statement that noted "casual and full -service dining for every appetite." The new Maryland venue features seven eateries for guests or the public at various pricing levels, and you may see some of those in Florida. 64 Packet Pg. 257 10.A.a 12. What 3 Great Wolf spots will compare to what's planned in Florida? Built in 2018, LaGrange, Georgia has been serving as a model for the latest locales, allowing for increased efficiency and cost savings in replication of concepts like at the Baltimore area venue, which will also offer some of the same amenities as Southwest Florida: "Atlanta — to see some prototypes we developed — that will give you a better sense of what's in-store for our guests in Naples," Lasecki said. Lasecki compares the Collier Coun , footprint to Manteca, which opened in 2021 and has 500 rooms, identical in number to Naples. "The resort we're building in Naples is a little bigger than our average Great Wolf Lodge," he said. "The water park is a little over 90,000 square feet and our Great Wolf Adventure Park, with all the fun -filled attractions outside of the water park, is 60,000 square feet. I would say the size of the resort is more similar to our resort in Northern California." 65 Packet Pg. 258 10.A.a 13. Can SWFL locals use attraction without staying overnight? Great Wolf began selling day passes more than three years ago, although many reported that it was tough to get into the newer compounds partly due to capacity, which plays a role on availability. In Maryland, a week day pass recently was $80, and for the weekend, $120. More details for Florida will come later. 15 Questions:Great Wolf Lodge opens new park, its largest. When will it debut in Florida? What we know. Packet Pg. 259 10.A.a 14. Great Wolf Lodge 84 degrees sale lets guests stay at other locations for $84 a night Great Wolf is offering an $84 room special for one day this week, available for all U.S. resorts. The flash sale will only last one day — Friday — or 8/4, because the park is always climate controlled to 84 degrees, Lasecki said. To take advantage of the sale, customers must book Friday using the promo code 84DEGREES for select Sunday to Thursday night stays through Dec. 23. Rates start at $84 plus taxes and fees. 67 0 Q. m o_ r CO E w �L 0 M N M N O N O. O CO L 0 N O O. O M r.- N r-� C O E t c� r .r Q Packet Pg. 260 10.A.a /:II111im' IIfs-11Y*211[HYKAIOF:4LIT111/:11111131D11]/:IRD1Oltt l=:IIYMA•/0119C AUGUST 2023 2023 2022 Twitter Accounts (1) Twitter Tweets & DMs Sent: 09 Twitter Tweets & DMs Sent: 17 Engagements: 89 Engagements: 212 Link Clicks: 02 Link Clicks: 16 Followers Gained: 24 Followers Gained: 10 Impressions: 3,255 Impressions: 5,352 Facebook Accounts (5) Facebook Posts Sent: 28 Facebook Posts Sent: 75 Engagements: 12,109 Engagements: 83,788 Link Clicks: 4,890 Link Clicks: 21,788 New Fans: 49 New Fans: 730 Impressions: 2,641,843 Impressions: 3,981,610 Instagram Accounts (3) Instagram Media Sent: 68 Instagram Media Sent: 85 Engagements: 2,177 Engagements: 1,676 Followers Gained: 307 Followers Gained: 200 Instagram Impressions: 726,312 Instagram Impressions: 1,349,824 CrowdRiff 4.9k interactions and 18k views 9k interactions and 18k views ThresHold360 64,995 Views / 117,496 Engaged Views Data not available Notable Tasks • Activation of website emergency module • Update & test tourism awards webpages • Threshold 360 Project • Promotion of Sizzle Dining Event • Film permit assistance for the BBC & Florida's Table TV shows • Update various partner listings • Update various website articles • Facebook Live: Naples Botanical Garden • Update of Collier County Tourism website page • Provide Visit Florida with assets for the Florida Now Website • Generate TDC Monthly Meeting Agenda • Creation of Instagram Reels • Update the "In the News" section, highlighting various destination coverage. • Update website media center with various PR & publication initiatives • Write monthly Coastlines article • Assist CVB Staff with various applications & IT support r L 0 a m E Ln •L 0 0 H M LO W N M N O N Q d L 0 r- 0 a 0 U) r c E a Packet Pg. 261 10.A.a • Social Media Monitoring • Database Project • Repair Broken website links • Produce Instagram destination guides • Capture various destination videos & images for Social Media Marketing. • Review Social Media posts with Brazil Social Team • Conduct weekly Social Media Content Meeting • Renew Website Domains. .• Packet Pg. 262 10.A.a TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero — Global Sales Manager August 1— 31, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 50 10 Number of Tour Operator Contacts 0 2 Number of FAM's/Site Visits 0 1 Number Trade Shows Attended 1 0 Meetings and Events August 7, 2023 — Big Rocks Meeting — Weekly meeting to discuss any upcoming needs for department M staff. I had been on vacation for two weeks; it was a good way to catch up on what had transpired since Ln my last meeting with the team. M N August 9, 2023 — Visit Florida Canada. Zoom meeting with Lea -Ann to confirm the Canada AAA FAM for N November 2023. Canada is the #1 International market to Florida and our destination. Partners made it a clear that they are willing to host this market any time of year during the marketing summit. August 10, 2023 TravelSavers will have their conference at the JW in September 2024. 1 met with Greta Kamaterou to discuss partnership/sponsorship ideas for the conference. I received the proposal after our meeting; sponsorships are out of our budget. I will plan to attend the trade show. Zoom meeting with Jada to finalize the details of our Mini FAM on August 25, 2023 August 14, 2023 — Big Rocks Meeting — Weekly meeting to discuss any upcoming needs for department staff. August 16, 2023 — Meeting with Oonagh McCullagh-Boyle (UK Rep) to discuss details and flow of our International Webinar set for September 14, 2023. Save the date to go out August 23 with a reminder to be sent September 11. 1:1 Meeting with Tourism Director to discuss outstanding international year end PO's, invoices etc. Also working on the Fulfillment and Call center project, as well as the new Miles RFP. 70 Packet Pg. 263 10.A.a August 17, 2023 — Meeting with Tiffany and Leah in the office to discuss their role within Global Works. I had met them on my July Domestic FAM and coordinated this meeting so they could meet the rest of the staff and vice versa. Zoom Meeting with Cyndy Murietta with Paradise to discuss FY2024 International and Domestic plan for Trade. August 18, 2023 — Zoom Meeting with Kim Uno to discuss TravPro Training Module needs. August 23, 2023 — Follow up meeting to finalize plan for International Webinar. Annette was not part of the last meeting since she was on vacation. We outlined her role in the agenda and got her up to speed on the flow. August 25, 2023 — Paradise Coast, JW Domestic/Local FAM with 2 Travel Advisors. August 28, 2023 —1:1 Meeting with Tourism Director to discuss outstanding projects and my TDC presentation on the International Market on September 18. August 29, 2023 — Zoom meeting with Jennifer Yokum to discuss opportunities with CCRA who has over 70,000 Home Based Travel Advisors in their network. August 30, 2023 — Zoom meeting with Juanita Ariza to discuss activities in Canada on a project basis. They also rep Space Kennedy and Visit Central FL. Travel Agent Training Dashboard - August 1— 31, 2023 En mllments. All -Time 933 COUNT ai Graduates Unit 1:AI ime 528 UNIT 1 COMPLETED Enrollments. YTD Enrollments: Selected Date Range 300 6 COUNT COUNT ai Graduates Unit 1: YTD 'I—� Graduates Unit 1: Selected Date Range 188 5 UNIT 1 COMPLETED UNIT 1 COMPLETED 71 Enrollments: Last 7 Days 2 COUNT "i Graduates Unit 1: Last 7 Days 2 UNIT 1 COMPLETE[ Packet Pg. 264 10.A.a Tracy Calvanese Tracy Calvanese Travel Destinations and Cruise Specialist Caitlin Pfitzinger Luxury Travel Advisor GSC World Travel, A Virtuoso Member Upcoming Strategic Initiatives: Luxury Swiss Tour Operator FAM — September 5 — 8, 2023 International Webinar —September 14, 2023 Delta Vacations University — September 29 — October 1, 2023 72 M N 0 N Packet Pg. 265 10.A.a August 2023 LATAM I:]C1_TAII TRADE & PR ACTIONS • 25 Travel agents trained • 20 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 05 Media Calls ARGENTINA • Actions with Trade: 9 Sales Calls 2 Trainings 22 Agents trained CHILE • 14 targeted sales calls to promote & develop the Paradise Coast • 15 Successful Contact • 5 Post Instagram • 1 mailing • 2 New Joint Ventures to create new activities. 73 Packet Pg. 266 10.A.a COLOM BIA During August, the team made 12 maintenance visits to travel agencies and wholesalers in Bogota. The visits focused on highlighting the sales opportunity that arises when a client seeks to extend the main destination of his or her trip. 4 e-flyers were sent to AVIAREPS Colombia's database. Reach: approx. +2K leads per mailing. Activities to be developed in September: - An average of 8 meetings with prospective agencies and 5 maintenance sales calls are expected. - 4 e-flyers will be sent to AVIAREPS Colombia's database. Reach: approx. +2.4K leads per mailing. Total reach 9.6K. MEXICO • 25 Targeted sales calls to promote PC Prospected work for the next month • Preparing the Press release we will be sending for September. • 20 Sales calls to follow up on Paradise Coast presentation. Monthly report highlights to Finance: • We are at 93% annual goal in sales calls. • Total impressions so far 1,132,720 (during Oct 2022- Aug. 2023) 74 Packet Pg. 267 10.A.a UK & IRELAND ACTIVITIES - 1-31 AUGUST, 2023 Highlight of the Month Family Traveller in partnership with Virgin Atlantic Holidays consumer campaign - UK Launched highly targeted 132C campaign with Family Traveller digital consumer publication focused on the affluent family market, to drive increased visitation to Florida's Paradise Coast. Negotiated to include Virgin Atlantic Holidays as the exclusive Call to Action (CTA) partner directly linking consumers to the Florida's Paradise Coast destination page with direct links to our industry partner hotels and resorts. Aiming to influence the late booking market for fall visitation and into 2024 for the early booking family market for visitation during next year's low season. As requested this activity was paused at the earliest date (following national UK holiday) until 4 September due to Hurricane Idalia. All activity approved by CVB - see screen grab below: FAMILY TRAVELLFRi' bestinations- Holidaylypes- Competitions Podcast We recently discovered a hWe known secret about family hulldays to Flurida: Naples, Mel Island 8 the Everglades, or Fix d j s Paradise Coal: as it's very aptly named. We might have been templed to keep It to ourseloss, but truthfully. this par ticula r part a! Southwest Florida i s too gwd not to sha re. 75 Florida's Parad- Coast is the pedcri breathing space to slow down, chill and shape a holiday to your family's mccd. This is a sublime pa rt of Lhe stale and when it says,'4 NLY Paradise will do', believe iLAlthough.it's a lsoincrediblywellmnnecLed.which make it a good hit for Lhooe classic Lwa-centrs family holidays to Flor Ida, Lhat start with theme parks a nd end on beauLi lul beaches. And the beaches here are beaudlu I: all 30 miles 0 them, glimmering ribbon like along a stretch et the Cult of Mexico which is almost as larnous for sunsets as soft, white sands M N O N Packet Pg. 268 10.A.a UK & Ireland Market Update In August, new figures indicated that the UK economy grew by 0.2 per cent by the end of the second quarter. The figures are a slight improvement on the first quarter of 2023, when the economy grew by 0.1 per cent and is said to have been fuelled by a bounce back from the hit of an extra May bank holiday. Despite the sluggish growth, forecasts still anticipate we will avoid a recession with economists stating that while some positives can be taken, it is predicted that interest rates will continue to rise as there are indications inflation is set to remain high. In politics, former transport secretary Grant Shapps has been chosen to replace Ben Wallace as defence secretary in a mini reshuffle of the cabinet prompting criticism from some Conservative MPs and former military figures about his lack of relevant experience. In aviation news, Corendon Airlines will launch an adults -only section on flights between Amsterdam and Curagao in November. With dedicated seating for passengers ages 16 and up, the Turkish airline hopes to improve the experiences of both those with and without children. The quiet zone will be separated from the rest of the aircraft — and comes at a premium. Leaving many parts of England without a rail service, industrial action from the RMT and ASLEF Unions N continued in August with a fresh wave of strikes announced for September. The dispute between the 04 0 unions and train companies in the UK have continued for well over a year, with rail workers taking 04 action to protest against poor pay, working conditions and the closure of ticket offices. Rivalling the airlines, the Eurostar group announced a new ski service providing UK travellers with a sustainable alternative to flying to the Alps. Departing from London St Pancras on 16 December, Eurostar Snow will run for eight weekends throughout the ski season with fixed fares starting from £99 In addition to the quick and easy connection via Lille, passengers will also benefit from a generous luggage allowance offering each traveller two suitcases, one piece of hand luggage and skis or snowboard at no extra cost. In travel news, according to the latest study by holiday firm Not Just Travel, Brits are continuing to prioritise holidays over everything else as August proves to be a record -breaking month. Thanks to late sales and bumper bookings into next year, mid -August figures are already up 25 per cent year -on -year. Consumers are spending more on holidays as average booking value is also up an average of £607 per booking. On a similar theme, a study by Euromonitor International report has revealed nearly 80 per cent of travellers will pay at least 10 per cent more for sustainable travel features despite the cost -of -living crisis. 41 per cent of travellers are also prepared to pay more than 30 per cent extra for adventure and ecotourism activities, according to the Voice of the Consumer: Lifestyles Survey, mentioned in Euromonitor's newly released Sustainable Travel Index 2023. Europe dominates the Sustainable Travel 76 Packet Pg. 269 10.A.a Index 2023 taking the top 17 places. Sweden continues to top the chart, with Finland second and Austria in third. Marketing, Sales and Promotional Activity Trade Overview August is historically one of the busiest months of the year to travel, due to the summer and school holidays. However, travel agents are witnessing a surprising surge in late and last-minute bookings, despite the ongoing cost of living crisis. These findings are re -confirming the resilience of the UK travel industry and the adaptability of consumers who still want to get in a last-minute break. Jett has announced it will launch its biggest ever programme of winter city breaks for 24/25. Since the pandemic, many companies have reported that city breaks have taken the biggest hit as customers are looking to make the most of their time and go away for longer durations. This is positive news, showing the demand for short city breaks is fully returning. Companies such as Travelbag and Virgin Holidays have also reported continuous growth since the pandemic, which is allowing them to open further retail stores around the UK. Travelbag is set to open ,Lnn W three more shops by the end of the year. Virgin currently has 39 shops compared to 57 pre-COVID and is N continuing to look at further openings, which is encouraging agents to get back into the industry after N 0 the pandemic. 04 In further positive news, Gatwick Airport's expansion plans have taken a significant step forward as the government greenlights a review. This news is showing the airport's commitment to expanding its facilities and services to meet the growing demands of travellers. Gatwick's plans to enhance its capacity aligns with the broader travel industry's recovery efforts from the impacts of the pandemic. According to new research, Friday 25 August was set to see the highest number of UK departures in almost four years. Data published by aviation analytics shows that on Friday 25 more than 3,130 flights were set to take off from UK airports — the highest number since October 2019. Numbers were expected to increase even further over the week, with 11,839 flights scheduled to take off. This is an increase of 10 per cent and 83 per cent compared to the past two years, demonstrating further that the travel industry is set to make a full recovery in the next few years. Amongst much positive discussions from airports and airlines over the last few weeks there has, however, been a level of anxiety from travellers over the summer holidays with Ground Handlers at London Gatwick threatening to strike over these busy dates, in a dispute over pay and overtime rates. These strikes were set to cause chaos and long delays for people due to depart on their summer holidays. Fortunately, these were called off after agreeing on a 16% pay rise. 77 Packet Pg. 270 10.A.a On 28th August, which is a busy bank holiday for travelling in the UK, the National Air Traffic Service (NATS) revealed that they were experiencing a technical failure which caused widespread travel chaos on Monday and Tuesday. NATS reported 'Initial investigations into the problem show it relates to some of the flight data we received'. Thousands of passengers have been stranded overseas and in the UK as airlines try to clear the backlog of departures. The data processing glitch on Monday caused NATS to revert to a manual system of air traffic control so far fewer flights could be handled. This month, Travel Gossip has highlighted the importance of sending sales agents away on FAM trips to experience destinations and what they have to offer. After returning from a FAM trip in Mauritius, a home worker from Holidaysplease has confirmed a significant £260k+ booking for 101 people to one of the hotels she visited on the trip. Travel Weekly also reported an agent from GoCruise confirmed a £31k booking for a Cunard cruise, a week after returning from a FAM herself, highlighting the importance of FAM trips and the valuable first- hand experiences for sales agents. Events UPCOMING EVENTS 2023 DATE EVENT LOCATION September Finalizing all co-op activity —for Year End UK September Closing the Family Traveller— Virgin Atlantic Holidays promotion campaign UK 14 September CVB Industry Partners Webinar targeting the international Tour Operators Zoom 16-19 October Brand USA Travel Week UK & Europe London 6-8 November World Travel Market London Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include but not limited to: 78 M N 0 N Packet Pg. 271 10.A.a Hurricane Idalia As requested on 28 August, all paid, PR and social media paused across the UK and Ireland until 4 September due to Hurricane Idalia. UK office closely monitoring coverage and any fall out sentiments. Virgin Atlantic Holidays (VAH) and Family Traveller publication: After many reviews of the creative and updating the format of this promotion including input from our partner Virgin Atlantic Holidays — this creative had a rewrite to ensure it was on point with our core destination messaging with Florida's Paradise Coast front and centre. We worked closely with the CVB team to send correct assets and messaging. The collaboration with Family Traveller was upweighted by the publication in support for our destination following Hurricane Ian last year. While targeting the affluent family market with Virgin Atlantic Holidays as our (CTA) we ensured a direct link to our hotel accommodation offerings — as mentioned above within the highlight. British Airways Holidays and British Airways (BAH): Following up on earlier campaign report and proof of deliverables. Plus requesting billing details for process prior to yearend. America As You Like It: Following up on this consumer promotion highlighting beach, luxury and nature with direct CTA for Ln W conversion to enable increased room night bookings and increased length of stay. Requesting all billing N and proof of deliverable to meet with yearend billing. N 0 N Visit Florida — Annual planning meeting —15 August, 2023, London Attended the Visit Florida partner meeting — providing an opportunity to appraise the State's review of the year and forward planning. One main opportunity is an upcoming TV series with a UK celebrity Chef/ farmer— Visit Florida are investing and hoping to have a number of destinations participate. There is also the opportunity to combine the sponsorship with the major trade show in UK WTM and Visit Florida's signature dinner —where all the leading decision makers selling and promoting Florida are in attendance. An outline of this activity have been shared with the CVB and we are currently reviewing with Visit Florida various options. This meeting is also an ideal opportunity to network with other Florida partners and seek out opportunities for joint activity on a co-op basis, resulting in maximising Florida's Paradise Coast budget. CVB Industry Partners Webinar — 14 September — via Zoom Participated with several zoom meetings regarding the planning for this upcoming event —to assist our accommodations Industry Partners most recent staff members on how best to work with the international market. Working closely with the CVB and our German office to ensure we cover the key points to generate successful contracting/sales/marketing resulting with increased room night stays. 79 Packet Pg. 272 10.A.a Various other opportunities: We are constantly reviewing additional opportunities which will activate into next financial year after October. Kraft Media — Orlando Video featuring Florida's Paradise Coast: Again chasing on final delivery and billing to ensure processed prior to year-end. Trade and Media Tool Kit for Use: On an ongoing basis updating and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'ONLY Paradise will Do' key messaging Co-op Marketing and Paradise Advertising Following up to ensure our co-op partners have all the correct billing and backup documents fto ensue efficient billing process with Paradise. Updates: Industry updates included within our CVB weekly Zoom meeting for planning and reference — all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. We N 0 are closely monitoring our stock as we prepare for the new Visitor Guides in September. 04 Public Relations and Communications Activity Media Overview - Trends & Media Updates TRENDS Sustainable Travel August saw increased attention on sustainable travel, specifically the consequences of non -sustainable travel habits. An article in The Independent titled "Bucket -list trip or 'doom tourism'? How climate crisis - induced phenomena became the latest travel trend" explored visiting destinations that might be in danger of "disappearing" as a result of the climate crisis. It noted that while this phenomenon has seen travellers placing priority on visiting "at -risk" destinations like the Great Barrier Reef and Antarctica, the behaviour has the potential to be detrimental by speeding up the destruction of these sites. Separately, an article in The Telegraph titled "James Bond villa cuts visitor numbers as Italy battles overtourism" speaks to the negative effects of set -jetting and an article on express.co.uk titled "Majorca residents protest against tourism as they say "traditional shops" have disappeared" highlights the detrimental effects of overtourism. This is in stark contrast to several articles encouraging set -jetting :E Packet Pg. 273 10.A.a such as "You've seen the film - now head to the location" in The Telegraph. Last Minute Summer Holidays Last-minute summer getaways gained media attention as the season comes to an end. Articles such as "The Insider's Guide to Spain" in The Times, and "Get your kicks in glitzy Biarritz" in the Daily Mail, encouraged short haul European breaks. Domestic travel was also a focus with features like "Capital ideas for London on a budget" in the Daily Mail and a feature on Somerset titled "Drop dead gorges" in the Daily Star. Emphasising beach and waterside vacations, The Times wrote "The UK's best waterside breaks" while The Telegraph published "Even in Europe's holiday hotspots you'll find a secret beach or cove". Other Notable Trends • Wellness travel vs Burnout Breaks • Women's World Cup • End of school holidays MEDIA UPDATES Nationals • Reach PLC: Billie Schwab Dunn has moved to The Daily Mirror as Features Writer, having held the same position at The Daily Star. • The Daily Mail: MailOnline claimed the top position as the largest monthly online non -BBC news brand in the UK for the second month running, overtaking The Sun and The Mirror. • The Telegraph: Charlotte Johnstone has left her role as Senior Content Editor and will be freelancing as a travel and lifestyle writer. • The Times & Sunday Times: Lizzie Frainier has been appointed Assistant Travel Editor, starting in October. She was previously Deputy Head of Digital Lifestyle at The Telegraph. Matt Rudd will be starting as Contributing Editor at The Sunday Times in September. Trade: • TTG: Editor, Sophie Griffiths, has gone on maternity leave. Sarah Dennis is due to take over as Interim Editor. Travel Media: • Citizen Femme: Katie Silcox has been promoted to Managing Editor. • Escapism and Foodism: Mike Gibson has left his role as Editor, handing the reins over to the new Editor, Nick Savage and Deputy Editor, Molly Codyre. • MoneyMagpie.com: Money saving expert, Jasmine Birtles, is working alongside Travel Editor, Adam Edwards, to launch a new travel section on the website. • Outlook Travel Magazine: Alexander Tuck has been appointed Head of Editorial. 01 Packet Pg. 274 10.A.a PR Activity In August, the team proactively pitched the following on behalf of Florida's Paradise Coast: Multi -destination roundups (2): • 8 spots around the world ideal for Ken to just 'Beach' • What's new around the world TravMedia requests (6): • Stylist: Wellness retreats outside the UK • Travel Bulletin: Luxury holidays • Travel Weekly: Active and adventure holidays • Travel Weekly: Sustainable travel and nature Destinations • Travel Weekly: Weddings and honeymoons • TTG: USA news feature PR Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) Travel Daily 8 spots around the world ideal for 10.08.23 Email Newsletter Kanchan Nath 32,000 $814 (Newsletter) Ken to 'just Beach' 8 spots around the world ideal for173,200 10.08.23 Travel Daily Online Kanchan Nath $4,406 Ken to 'just Beach' Travel Daily 8 spots around the world ideal for 12.08.23 Email Newsletter Kanchan Nath 32,000 $814 (Newsletter) Ken to 'just Beach' The Top Wild Encounters in 16.08.23 NI Travel News Online Kirsty Johnson 212,418 $5,403 Florida's Paradise Coast NI Travel News The Top Wild Encounters in 17.08.23 Email Newsletter Kirsty Johnson 17,500 $445 (Newsletter) Florida's Paradise Coast The Top Wild Encounters in 21.08.23 A&M Travel Online Adam & Megan 64,000 $1,728 Florida's Paradise Coast m TOTAL 531,118 1 $13,610 t= 0 a m E 2 0 M Ln to N M N O N Q N N L 0 t= 0 Q. m R r U) a W E U ca Q Packet Pg. 275 10.A.a Media Meetings (6) The team met with six media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • Clare Vooght, Features and Supplements Editor, Travel Weekly • Edward Valance, Freelance • Faima Bakar, Freelance, Metro • Katherine Masters, Features Editor, TTG • Matthew Hayhoe, Editor, Travel Bulletin • Simon Thompson, Freelance Social Media Activity Social Media Overview CAMPAIGNS Tourism Australia launches 'Humblest Brag' social campaign targeting Brits The month -long August social media campaign sought to inspire eligible young Brits to apply for a working holiday visa to Australia and publicise recent changes to the age bracket of the working holiday visa for UK passport holders (which rose from 18-30 to 18-35 years old). The #HumblestBrag competition, in partnership with travel specialist Gap 360, encouraged young travellers who've been to Australia to share their favourite adventures on social media with the dedicated hashtag, or those who haven't yet been to share what they'd love to experience. The three prize packages up for grabs included flights from London to Sydney for the winner and a friend, working holiday packages in the city, a five -week east coast tour to Cairns and two working holiday visas. To maximise the reach of the campaign, Tourism Australia partnered with a select group of travel content creators who promoted the competition on their channels. (Source SOCIAL MEDIA NEWS Instagram tests the ability to share comments on posts to Instastories The feature would allow users to swipe left on a comment on a post or a Reel and see the option to share it to their Stories. The comment would show up as a 'sticker' which could be placed anywhere in the frame. This could prove a useful way for DMOs to spotlight great feedback about their destination, including making it into a regular feature such as a weekly series on Stories sharing some of the best visitors' comments. [Source Threads launches web application The new feature finally gives users a means to view, post and engage with Threads posts from a laptop or desktop, making managing activity on the app for social media managers much easier and more N Packet Pg. 276 10.A.a efficient. (Source Social Media Highlights - Facebook Number of posts: 12 Impressions: 4.5k (up 34% from July) As requested on 28 August, social media posts were paused across the UK and Ireland Facebook page until 4 September due to Hurricane Idalia. ® Paradise Coast UK $ Ireland 40 Paradise Coast UK & Ireland '17 August at 19:13 � p 22 August at 19:12 - % Restaurants with views like this? We've got you OW Whether you're a hiker, cyclist, boater or kayaker, fl Tesoro at the JW Marriott Marco Island Beach the Everglades has it au fv Resort Find Out more , https-//hjt-ly/3g31=WyO rlr lGistaysandgetaways #florid. #na plas #flo rldahfa #so uth floritla #na plesflorlda #floridaliving #floridaphotr��r-,1-,h.-� #florida #naples #floridalife #southflorida #paradiseeoa st #naplesflorida #floridaliving #floridaphotographer #paradisecoast ®Paradise Coast UK & Ireland 12 August at 14:12 - Chears to the we ekendl rjl 4, e.a r: Marco Island �: tG/the_ essentialist_ #florid. #naples #floridahfa #southflorida #naplesflorida #floridalivjng #floritlaphotographer #paradisecoast M Pa radix¢ Coast UK S 1-1-rid 3 Aug— .118�.5 vpol + � Golf + ry Spa _ nd fio IIIUOh m e V- Whatever You're craving, Naples Grande have got you n., check a the latest package deal from 9rlttsh a.l rways Halitl ays _, https_flblt_ly/471rton r: 10/bra d¢ngelm¢n #florid. #naples #fla ritlalifa #so u[hfl orida Packet Pg. 277 10.A.a MONTHLY SALES & MARKETING ACTIVITIES AUGUST 2023 SUMMARY OF ACHIEVEMENTS DIAMONDS o Finalization of our luxury tour operator fam trip with Greater Fort Lauderdale, Sep 5-11 Final preparations for our participation of USA 13213 Event of Swiss tour operator go2travel in Zurich, Switzerland on Sep 5 Confirmation of our participation at Visit Florida & TUI Roadshow in Hamburg, Bremen, Bielefeld and Duesseldorf from Oct 16-19 Confirmation of our participation with brochure distribution at 132C fair "Reisebeurs" of Belgian tour operator Joker Reizen in Melchelen on Oct 22 Confirmation of our attendance at virtual customer event of German tour operator Flamingo Company on Nov 17 Confirmation our participation at 62C luxury campaign of German tour operator Faszination Fernweh Finalization of our budget FY22-23 SALES ACTIVITIES - B2B & B2C o Edeltravel Luxusreisen GmbH, Julia Wacker, Head of Sales, Germany NAP Sales Interaction Shared DiaMonde business development meeting with one of our Top key accounts in Germany, to further grow business and evaluate sales & communication opportunities for our portfolio. Edeltravel is seeing a continued growth in their sales as well as consequently in their company and currently have 4 offices in Germany (Dusseldorf, Mannheim, Munich and Hamburg) as well as expended to Nice/France with their first non -German office. Overall, they are now having three brands: Edeltravel, their well-being brand Prana by Edeltravel as well as noble voyage for their French speaking market. The company currently has +50 employees and their annual RN production worldwide is around 25.000 RN spread in approx. 100 destinations. They do work 62C as well as 6213. They are selling luxury trips to the USA and the overall interest for destination USA is growing. In Florida they are mainly offering the mainstream destinations such as Orlando, Miami and the Keys. Gave a destination update on Paradise Coast which she really appreciated. As they plan to extend their portfolio we invited them to our luxury fam tour in early September but unfortunately a participation is not possible this time as it is still vacation time in their office and due to manpower reason they declined our invitation. o TUI Deutschland GmbH, Product Management North America, Claudia Ehlen, Senior Product Manager North America, Germany W M N O N Packet Pg. 278 10.A.a NAP Sales Interaction Claudia Ehlen reported some facts about the 2022 numbers and the current booking situation. In 2022 calendar TUI reported a total of 945 pax and 2880 bed nights to our region. For calendar year they already almost higher numbers and they are looking forward positively into the season Their current top sellers (pax) the Hilton Naples, Naples Bay Resort and the Naples Grande Beach Resort. The Inn on Fifth is also doing very well in terms of sales. The current booking situation is very good for the USA, also Florida incl your region is recovering, especially after our campaign with VF as well as that the hotels are providing more inventory again and the rates are getting a bit more moderate. One of her product management team members, Dani will be joining our fam tour which will be very good. o Faszination Fernweh, Sandra Kitsch, CEO, Germany NAP Sales Interaction Received the proposal for a luxury Florida campaign. Creating a new Fly -Drive including 5 Florida destinations. The focus/subject of the Fly -Drive is "Luxury Travel". Partners will be Tampa Bay, St. Petersburg, Naples, Florida Keys & Key West, Fort Lauderdale. We will create a campaign and promote "Florida Deluxe" on different channels always with a call to action. For the future we can refer to that campaign and put additional marketing activities on that Fly -Drive to push it again. Proposed itinerary: 3 nights Tampa Bay, 3 nights St. Petersburg, 3 nights Naples, 3 nights Florida Keys & Key West, 3 nights Fort Lauderdale Input 1. Present: Exclusive Travel diary with the design of the 5 partners (images, logos) Every client will receive this present when booking this Fly -Drive to keep his unforgettable memories 2. New package/Fly-Drive to support this marketing campaign. This Fly -Drive will be placed on the website, and they will use it for the ads (Facebook & Instagram) as well as in our E-newsletter. 3. Social media: Reel on all channels incl. 10-20 short videos of destination must be provided or (finished Reel); Highlight and 3 posts on all channels with imagery and teaser text and permanent placement on our "highlights"; Paid Instagram and Facebook Ads (1 month): Travel offer with link to dedicated landing page on Faszination Fernweh's website platform; Blogpost on our Website with images, editorial and logo placement. 4. Exclusive Newsletter 5. Poster Advertising: 1 month city lights poster (3 different locations in Heidelberg) with brand image & logo (one motive for all posters) 6. Media Optionl: Ad in America Journal (130.000 subscribers) incl. half page ad or Option 2: 5000 Flyer with brand image & logo; Distribution: Will be send out with the 360' Magazine USA in December to 5.000 recipients. Cost share for Naples is EUR 2,500. Confirmed the opportunity after receiving the acknowledgement of Paul Beirnes on Aug 10 o Flamingo Company Fernreisen GmbH, www.usareisen.de, Doreen Sell, Marketing Director, Germany NAP Sales Interaction Confirmed out participation at the virtual 132C presentation of Flamingo Fernreisen for Nov 17, 2023. It will be a joined presentation with Fort Myers and Naples, Marco Island & Everglades o Silverjet, travel in style, Tom Bodde, Product Manager, Netherlands Packet Pg. 279 10.A.a NAP Sales Interaction They are planning to extend their Florida program. Due to this he is planning a site inspection in September. Will be in Naples Sep 22-25. They are working with Travalco as DMC partner. Interested in site inspections of Hilton Marco Island Resort, La Playa Beach & Golf Resort Naples and Naples Grand Beach Resort. After checking with the hotels, we forwarded the contact details of the salesperson to him to schedule all inspections. All are happy to support his plans. For Sep 23 we confirmed an Airboat ride at Wootens with him, time 10:00am On Sep 24 he will be renting a bike to experience Naples. o Expedia Group Media Solutions, Mario Retzerau, Senior Business Development Manager DACH NAP Sales Interaction We received the detailed reporting for our summer push campaign with OTA Expedia. Please see details in the addendum. Argus Reisen, Dirk Buettner, Managing Director, Germany NAP Sales Interaction N •L Dirk has forwarded us a proper report of our campaign activities including samples of the new Paradise Coast o H landing page including interactive map. As of today (Aug 30), Argus Reisen listed 120 room nights with more to come until end of 2023. Total numbers of 2022 were 110 room nights. With the creation of the new landing page M including new products for Naples and Marco Island he expects a solid result for our region for 2023. We will to follow up on the final number's end of 2023. N O N o UStravel.nl, Nova Vakanties, Robbert Hendrix, Marketing Manager, Netherlands NAP Sales Interaction Robbert visited Naples, Marco Island and the Everglades back in June. As a result, he featured below blog on the UStravel.nl website and a bulk of other social media posts. https://blog.ustravel.nl/ontdek-florida-in-10-dagen/ Regarding to the planning for his October trip (Oct 17/18 — 2 pax) we should secure some experiences. Eco Tours/Wildlife/Nature — maybe one of the tours which include Keewaydin or Rookery Bay Sightseeing Naples, maybe Trike Tour NO swamp walks or Kayak (afraid) Alternative Sunset cruise - maybe Miss Naples? With these experiences they will be again creating blog and social media post for our region. They are planning a social media marketing campaign for Florida. In his mind are Crystal River, St. Pete/Clearwater and Naples. If the other agree, this might be a great option for a joint Social Media campaign. They are very strong in Social Media Marketing and have the feeling they are producing very good content (lots of TikTok, reels, etc.). o CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager, Germany NAP Sales Interaction Talked to Alex of CANUSA and Chrissy of The Palm Beaches in regard to a continue with a joint luxury marketing campaign FY 23-24. Told them that we are interested to partner again with them pushing the luxury travel segment. Alex will be working out a proposal and forward it until end of September 2023. m Packet Pg. 280 10.A.a MARKETING ACTIVITIES Naples, Marco Island, Everglades & Greater Fort Lauderdale Luxury Tour Operator Fam Tour, Sep 5-8 Finalized the planning for our joint luxury fam with Greater Fort Lauderdale. The following clients confirmed their participation. - Feinreisen / America Unlimited: Finn Wuehrmann - The Family Project: Kilian Stadlhuber - Kuoni Switzerland: Carmen Dreymann -TUI/airtours: Daniela Lutzke - CANUSA: Alexandra Wirsum MEDIA / PR / COMMUNICATIONS ACTIVITIES o blu media network GmbH , Dirk Baumgartl, Editor in Chief, Germany NAP PR MEDIA Confirmed inclusion in MAZE Magazine, Oct/Nov 2023, cost share USD 2000 (double page). After checking with Michelle Pirre, we would like the Arte Viva included in the magazine as the event will continue in 2024. M N As a result of his previous press trip to Naples, Dirk has forwarded the latest publications: c N - Spartacus Magazine (Media value EUR 3800 per page), please see copy in the addendum - Blog post https://www.maenner.media/reise/usa-queer-durch-florida-Igbt/ o Meehrerleben, Der Familien-Reiseblog, Antje Gerstenecker, Blogger, Germany NAP Media/PR Confirmed a Dolphin Watch / Eco Tour with Pure Florida for Antje and her family on Aug 30. They will visit the different state parks and reserves etc., and she will update my blogposts about Naples and and some new things that are interesting for visitors coming to Naples and that you would probably like to promote. As a consequence of Hurricane Idala the cruise has been cancelled but Antje will be in the destination anyway and will take care about herself. Tipps for trips Reisemagazin, Daniel Jauslin, Journalist & Photographer, Switzerland NAP Media/PR Received a copy of the September edition of Swiss travel publication "Tipps-for-Trips" Reisemagazin including a 17-page-special on Tampa, St. Pete/Clearwater and Naples, Marco Island & the Everglades. The special was a result of the individual press trip of Daniel and Judith Jauslin back in July 2023. The Paradise Coast portion (5 1/3 pages) featured JW Marriott Marco Island, Ritz -Carlton Tiburon, Naples Grande Beach, Pure Florida, Trike Tour USA, Revs Institute, HaVaNa Cafe, Celebration Park, Botanical Garden, Naples Princess and Rockery Bay Boat Tour. Please see the full -outline of the publication in the addendum. o We sent out a dedicated newsletter on NAP no additional cost on May 31, 2023. We proud ourselves with an Packet Pg. 281 10.A.a audience of over 2513 B2B/B2C contacts in the German speaking marketplace, as well as an above -average opening rate of 30.7%. To review the full outline of the newsletter please see below link: Geiauchze, Sommerzeit and der Tierkindergarten V (mailchi.mp) Open Rate Click Rate 30.7% 27.0% This campaign's Your average campaignsr performance performance o NAP was included in the monthly newsletter of VUSA Belgium. The newsletter was sent to 1450 subscribers LA SEMAINE DES RESTAURANTS GRILL 4k NAPLES • MARCO ISLAND EVERGLADES,. Si -le MI., (c Restaure Gnll c) eat un e�enement annuel de -ia semaines, argan'se par e eo mmanante, qui celebre le pays g. celinaire des co rotes de Col€ier et Lee - proponent des diners A tr.is plats et des deJeeners a d— plats a ua prix red,ft et f e. Organise chagse annee - eeptembre, cet evenement rassemble plus de SD re etnurante parmi les me llleere, de Cape Corel A Naples et Marro Island en Assent par taus l- endroifs savour entre lea d— I C.H. annee, du i —27 sepembre, chacun des restaurants panic pants propsera un diner a Ariz flm de 3 plats pour seulement 29.. 39 - 49 dollars, et certaine restaurants propaseront epl.... t m del..... de 2 plats pour seulement 19., 29 dollars. Pour plus d'i iff— dons a padir du 5 soul, vedr, consulter le site Sizzle et consullez d'autres evenements sur la Parad'ae Coast de Fl odde id https://mailchi.mp/c6b68c6158c5/visit-usa-belgium-newsletter-mai-13565475?e=49d947345a o NAP has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,3k Followers). Please see following screenshots. 40 tJaples, ws --*8 d. Everglades ii --- '.. = fuhn sin-n 9e,!�bt• Naples. i liii island, Everglades i W, di et._ Sle lu finder ia, d.— dhe aedeetr % d— Botssharten isi hier. Napier, Fiorillo. u. Br+eren LJ d Ppstrtart_.. 0r gini rot. Y/er f.•, c _bsr uns er Pori OTT ce iet._ MaFrr an zal9an "up `.•. Der pedii Strandtarj? Gerli iredividi wie Wine BesusMer- Meter a nzei i p�raasrrs�ast acm Haplim Si i Mal geteRt 194 - 4 Sender 9 Komrnent— 4 Mal 9e . W Packet Pg. 282 10.A.a Naples, Marco Island & Everglades has been allocated a Facebook post on our German B2B Paradise Coast Facebook Page (348 Followers). Please see following screenshots. Martina Ulrich - f&hll sir_h Irahlach - hier, -- Naples Gota "Garden. YVenn sich a and a an der dntten Seerese ven Hnks * is "Glmen mom"- quaker .., dann si nd wir im bolanisc hen Carten van Naples W vNaplea, &Aorta IsRand, Ererglad— - Paradase Coast war lwa. u,a Conneet wrah name this morning with a walk through Naples Botan:-_, Gard- 0 1 _-id 7 vreii— Person joMartina Ulrich h li,hit sich labelhaft - --- hier: Naples Beard, Florida. A 12. Aaa4- - Nariees PWk- Yere 9r S—len - $ DEEME :HA*CF nEuiE WXtN OEM FLOMOIAMISCHEN. SON MEUAUFGANO n ZU SEJ4ENT fo Off— die Wpbp q. I RHttpsJf wa (" Fadisecnastwary • uumerscraaer � r Hinsc1— -_ 4fehr anxe n 00 - o Naples was included in an online article on Aug 24 about new hotel developments on Florida's South Coast B2C magazine Florida Sun Magazine (quarterly / circ.: 25 k) FLORIOA SUN In ° 24.08.2023 Margariteville m Sudwestflon aZwei neue Hotels nehmen Buchungen entgegen _ -- Zwei neue Hauserumer dem Label "MargarGaville'", dos von 'j Jimmy B&.. gleich—ig— Song inspired wu rde, sullen ah nech in di,— J— Naples r1 and F. Myers Beach era&- In dervon Hunikan Ian sch— _ Please see full article on below link: Margaritaville in Sudwestflorida: Zwei neue Hotels nehmen Buchungen entgegen - Florida Sun Magazine .E Packet Pg. 283 10.A.a OTHER SALES ACTIVITIES o Visit USA Commitee e.V., Cristian Meuter, General Manager, Germany NAP Other Activities Provided VUSA Germany with input (Sizzle Dining) for their September newsletter. CONSUMER o Brochure Fulfillment: 7 in total ADDENDUM o Media Clipping: „Tipps fur Trips-Reisemagazin", Daniel Jauslin Media Clipping: „Spartacus", Dirk Baumgartl Reporting Expedia "Summer Push Campaign" Reporting Argus Reisen & Sample new landing page ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) 91 Packet Pg. 284 10.A.a Staff Report - Marissa Baker - Sports Complex Manager PCSC General • 2 items to the September 12th BCC Meeting - PCSC Update + 6th Amendment to increase revenues and cost of goods based on performance. • Met with Great Wolf Lodge to discuss future playground amenity for PCSC. Exploring Concepts. • Food and Beverage at PCSC is offering lunch to Uline every week on Wednesday with an average of 40 - 50 lunches served. • The operator is moving to a new POS system. • FUEL Truck review and potential. See below! • Local programming in full swing for August, though weekend were quiet. See calendar below PCSC Financials -July July 2023 over % of Actual Budget Budget Budget Revenue $173,069 $ 114,968 $ 58,100 151% Cost of Goods Sold $ 55,657 $ 40,675 $ 14,982 137% $117,411 $ 74,293 $ 43,118 158% Gross Profit Expenses $ 90,862 $ 85,352 $ 5,510 106% Net Operating Income $ 26,549 $ (11,059) $ 37,609 340% July Prior Year ( 2022) % July 2023 July2022(PY( Change Change Revenue $173,069 $ 76,220 $ 96,849 127% Cost of Goods Sold $ 55,657 $ 64,199 $ (9,542) -13% $111,411 $ 12,021 $105,390 877% Gross Profit Expenses $ 90,862 $ 82,804 $ 8,058 10% Net Operating Income $ 38% YT] 2023 over % of Actual Budget Budget Budget Revenue $ 1,839,739 $1,159,360 $680,379 159% Cost of Goods Sold $ 850,878 $ 407,462 $443,416 209% $ 997,861 $ 750,898 $236,963 132% Gross Profit Expenses $ 907,232 $ 876,565 $ 3C,667 103% Net Operating Income $ 80,629 $ (125,667) $206,296 164% YT0 Prior Year (2022) % YT0 2023 YTD 2022 (PY) Change Chan Revenue $ 1,838,739 $ 869,111 $970,627 112% Cost of Goods Sold $ 850,878 $ 569,642 $281,231 49% $ 987,861 $ 298,470 $699,391 231% Gress Profit Expenses $ 907,232 $ 602,688 $304,544 51% Operating MMEM0Net Income 384,847 127% 92 Packet Pg. 285 10.A.a PRRRDISE CORST SPORTS COMPLEX PCSC Marketing Strategy 3940 City Gate Blvd. N Naples, Fla., 34117 • Fiscal year 2022-23 will be the first full year that SFC will be operating without legacy events set up by the previous operator. SFC has robustly booked Local Programming Use, with a waiting list for field space. In addition, there is a strong sports events calendar of events with a variety of sports and event organizers. SFC has booked long term events, with weekends from September — May all booked except for a few weekends. • Local awareness of the facility is growing as we continue to host community events like Snowfest that is coming in December! PCSC Maintenance The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground — Agreement with GWL that states the organization will match Collier County in up to $200,000 to build an amenity. • Shade — More shade is coming in phase 3 — field 9 with a pavilion structure covering the field. We have some projects that are in process • Adding lighting to Champion's Plaza - Currently, there is minimal lighting for awards/trophies at stage during evening events. - Our on site electrician has completed this project • New sand volleyball Courts - Impacted by wind. Solutions: windscreen, grooming, sand replacement, etc. - Looking to add showers to the area for rinse off - Currently has conduit for lighting, but lighting, if desired can be added later. • Maintenance Storage Yard - In process - We are looking to relocate this to another area, outside of direct eye sight - Another option — wrap the fencing with windscreen • PCSC Grass - Has greened up considerably going into rainy season 93 Packet Pg. 286 10.A.a PRRRDISE CORST 3940 City Gate Blvd. N SPORTS COMPLEX Naples, Fla., 34117 "Fuel" Food Truck Report Fiscal Year 22-23 Revenue $47,984.26 1 $27,984.26 over budget $22,486.22 of this amount was from the months of May and June since we began our regular lunches at ULINE. Cost Of Goods Sold (COGS) $10,337.34 1 $337.34 over budget COGS is the food purchases for menu items on the Truck and Propane. COGS doesn't include labor expenses estimated at $1000.00 per week. Whilst we cannot account for the number of drinks that Fuel truck customers pay for at the bar, we can report the average ticket price at the bar increases by 21.4% when the Fuel Truck is open versus when not. (sample taken from Monday vs Wednesday in May 2023) Year End Projection N 0 N Revenue $60,000 COGS $15,000 Gross Profit $48,000 Other Fuel Truck Uses Other revenue that this number does not report is the stand-alone birthday party and corporate events that the Fuel Truck is used for every week. The Food Truck is used for Food preparation for these events to economize costs (the Truck has to be open anyway, so we do not also open the Stadium kitchen) and can be brought directly to the where the event is on the complex grounds. We typically do 2-3 birthday parties per week and the average corporate event will bring in $2,000-3,000 in revenue. We also taken the Fuel Truck offsite to the Naples Museum at Government Center and the Naples Zoo "Zoobilee" event in February. At this event we were showcasing the catering options that we can provide at Paradise Coast Sports Complex. The benefit of this from a marketing and exposure standpoint would not have been possible without the Fuel Truck. Packet Pg. 287 10.A.a PRRRDI E C DRST 3940 City Gate Blvd. N SPORTS COMPLEX Naples, Fla.,34117 Challenges The point -of -sale system limited our ability to take orders, collect payment efficiently and report sales. We overcame this challenge by using Square readers to collect payments, as this system works with a WiFi signal, unlike the Revel system that we inherited with the complex. We report sales accurately, however using this process meant that we have the additional step of re-entering sales into the Revel system at the end of each day that we are operational. We are in process of setting up a new point of sale that will allow the team to collect money and report efficiently. Cost of Goods Our typical service and current menu carry the following items: Menu Item Menu Price Cost of Plate Nan Food Cost Net Prol'it FUEL FOOD TRUCK (Selling Prlcrl (Cast) (Plate) The Cove Si nature Burger $ 15.00 $ 2.79 $ 0.09 $ Gyro $ 15.00 $ 1.86 $ 0.09 $ Hot Dog $ 8,40 $ 1.24 $ 0.09 $ Cheese Steak $ 15.00 $ 3.20 $ 0.09 $ 5 plece chicken tenders $ 14.00 $ 1.76 $ 0.09 $ ChlckenQuesadilla $ 12.00 $ 1.60 $ 0.09 $ ChickenfLemongrass Potstickers $ 8.00 $ 1.20 $ 0.09 $ Mini Corn Dogs $ 8.00 S 1.25 $ 0.09 $ Onion Rings $ 8.00 S 1.02 $ 0.09 $ Tater Tots $ 8.00 S 0.95 $ 0.09 S Fries $ 7.00 S 0.75 $ 0.09 S Kids Mlnl Burger S 9.00 S 1.03 $ 0.09 S Kids Chicken Tenders $ 10.00 S 1.12 $ 0.09 S Opening Times Food Cast Total Cast 12.12 19.6% 19.29E 13.05 12.4% 13.09E 6.67 15.5% 16.69E 11.71 21, a% 21.99E 12.15 12.6% 13.29E 10.31 113% 14.19E 6.71 15.0% 16.19E 6.66 15.6% 16.89E 6.89 12,8% 13,99E 6.96 11.9% 13,09E 6.16 10.7% 12.09E 7.88 11.4% 12.49E 8.79 11 % 12,19E The Fuel Truck is open for service Wednesday - Sunday and requires 2 staff. Starting in late August we will be taking the Fuel Truck to Government Center for lunch service and doing service at the Cove on Tuesdays in the evening. Conclusion The Fuel Truck is beginning to see the returns that it can provide the complex on a more consistent basis and the flexibility that having such equipment at our disposal. The new point -of -sale system that will allow us to report more accurately and the more consistent use of the Fuel Truck means that we will be able to report more data. 95 Packet Pg. 288 10.A.a PRRRDISE CORST SPORTS COMPLEX 3940 City Gate Blvd. N Naples, Fla., 34117 The Fuel Truck is used alongside local vendors for day-to-day use and also for large events. Although we take on the cost of the Truck, we only collect 15% of revenue from visiting Truck vendors to allow them to operate profitably to support local business. We had a conservative figure in our budget for the Truck that we have exceeded and the Truck has been an important part of our success so far and remains in our plans to operate at a high level for our customers and efficiently for our financial success. Thank you, Adrian Moses, General Manager M N O N Packet Pg. 289 cc �7 10.A.a PRRRDI E C DRST 3940 City Gate Blvd. N SPORTS COMPLEX Naples, Fla.,34117 Paradise Coast Sports Complex MarissaBaker August2023 A Man Tue Wed Thu Fri Sat Sun 31 Jul 31, 2023 Aug 1 2 3 4 5 6 32 7 4 9 10 33 14 15 16 17 34 21 22 23 24 35 28 29 30 31 Printied on: 081251202311:00am 97 12 �= Q. r co E w �L O 18 19 r. Mm"ITEMIMv M N O N Q. 0) co 25 21 27 L O N - .. �� a Cn m E t V (D1=asternTme US & Ca Pawered by ::. teamup Packet Pg. 290 12.A 09/18/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Doc ID: 26495 Item Summary: Next Meeting Date - October 16, 2023 Meeting Date: 09/18/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 08/30/2023 3:04 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 08/30/2023 3:04 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed Office of Management and Budget Christopher Johnson OMB County Manager's Office Geoffrey Willig CMO Analyst Tourist Development Council Paul Beirnes Meeting Pending Completed 08/30/2023 3:04 PM 08/30/2023 3:05 PM Completed 08/31/2023 12:56 PM Completed 09/12/2023 3:34 PM 09/18/2023 9:00 AM Packet Pg. 291