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TDC Agenda 08/21/2023COLLIER COUNTY Tourist Development Council AGENDA August 21, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. August 2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. July 17, 2023 TDC Meeting Minutes 5. Presentations A. Executive Director Update B. 4th of July Fireworks Recap Presentation C. FBU Top Gun Recap Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities B. Tourism Division 7. New Business A. Coastal Zone Management 1. Recommendation to approve the FY 2023-2024 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. 2. Recommendation to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2023-2024 in the amount of $13,867,200, budget these expenditures, and make a finding that these expenditures promote tourism. 8. Old Business Collier County Tourist Development Council Page 2 Printed 811612023 August 2023 9. Ten Minute Break 10. Marketing Partner Reports A. Part 1 B. Part 2 C. Marketing Partner Report 11. Tourism Staff Reports A. Tourism Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting A. Next Meeting Date - September 18, 2023 14. Adjournment Collier County Tourist Development Council Page 3 Printed 811612023 4.B.1 08/21/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 26272 Item Summary: July 17, 2023 TDC Meeting Minutes Meeting Date: 08/21/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 08/04/2023 9:50 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 08/04/2023 9:50 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Ed Finn Deputy County Manager Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending Completed 08/04/2023 9:50 AM 08/04/2023 10:19 AM Completed 08/04/2023 1:29 PM Completed 08/08/2023 1:35 PM Completed 08/08/2023 4:36 PM Completed 08/08/2023 7:49 PM Completed 08/11/2023 9:39 AM 08/21/2023 9:00 AM Packet Pg. 4 July 17, 2023 4.B.1.a MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, July 17, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 a.m. in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker Kathleen Brock (excused) Amanda Cox (excused) Councilor Jared Councilor Grifoni Nancy Kerns Ed "Ski" Olesky Councilwoman Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director a Packet Pg. 5 4.B.1.a July 17, 2023 Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call Mr. Beirnes said Ms. Cox will be joining via Zoom around 10 a.m., if we're still going. Ms. Brock has an excused absence and Ms. Petrunoff cannot attend due to a conflict with Naples City Council. A quorum of six was established by members present in the board room. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Beirnes said there were no changes to the agenda. Councilor Grifoni made a motion to approve the agenda. Second by Vice Chair Hill. The motion passed unanimously, 6-0. B. Approval of prior TDC Meeting Minutes Regular Meeting June 19, 2023 Mr. Olesky made a motion to approve the June 19, 2023, meeting minutes. Second by Ms. Kerns. The motion passed unanimously, 6-0. 5. Presentations A. Executive Director Update [Paul Beirnes] L) Mr. Beirnes reported that: • Several TDC members were able to watch the county's fireworks on July 4, whichAw occurred at Paradise Coast Sports Complex after a decision to move it from Sugden E Park to PCSC about 10 days before the event. Everyone, from PCSC to Parks & Rec, U the Sheriff's Office and landfill, collaborated to get it done and we received positive a feedback. • About 7,500 attendees showed up and there were some challenges getting some vehicles back onto Collier Boulevard afterward. We're looking at that location for the next July 4ffi event and other similar events. • Some of the biggest news occurred on July 6, when the Ritz -Carlton reopened. That's the location where we're holding our FY23-24 marketing summit on Wednesday. We've partnered with them and we'll give attendees the opportunity to experience the resort and tour it. There will be about 130 attendees, an all-time record high. 2 Packet Pg. 6 4.B.1.a July 17, 2023 • We're watching conditions. The Saharan dust is occurring, but we're not seeing media hoopla impacting visitation and we're monitoring adverse impacts. • He sends out the STR Report every week and we continue to hold our own with the occupancy, ADR and RevPAR compared with 2022. This year, we've pushed our efforts toward the shoulder seasons and we're starting to see the fruits of that labor. Last year was a record -setting pace, so if we are holding our own to that year, that's a pretty solid performance. • We have formed a partnership with Sizzle Dining, a dining month with a three -course fixed -price menu event in Collier County from Sept. 7-27. Performance declined slightly over the pandemic, but it's coming back, with about 70 restaurants participating here. We will bundle that within our messaging, pushing Florida and local residents to our destination for September. It's great for families. • In 2019, our yearly TDT collection was $31 million and we're already targeted to achieve $41 million this year, even after the hurricane. That's kudos to the entire destination, the resiliency. That marks about a 32% increase compared with 2019. • Last year, we had a collection of about $48 million, but based on the Ritz and LaPlaya and some other factors, we'd estimated that was our best -case scenario, about $40 million, but we're coming in around $41 million. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities (None) B. Tourism Division (None) 7. New Business (Andy Miller, Coastal Management) r A. Recommendation to approve the after -the -fact payment in the amount of $10,355.50 ti to Vulcan Inc. for the replacement of emergency location identification R-monument o markers that were damaged or lost during Hurricane Ian and make a finding that this expenditure promotes tourism (Fund 1105, Project No. 50280). E Mr. Beirnes outlined the recommendation and introduced Andy Miller. U a Chairman McDaniel asked if he wanted to detail it more or if they should just vote. Mr. Miller said he'd leave that up to him. Vice Chair Hill noted that the item promotes tourism. Ms. Becker said she'd second it but had a question. The agenda packet didn't include a description of these markers or where they're placed, just technical descriptions. She asked if Mr. Miller could explain. 3 Packet Pg. 7 4.B.1.a July 17, 2023 Mr. Miller explained that: • It's a 1'/2 by 2-foot sign that we place every 1,000 feet along the beach, starting at the Lee County line all the way down to south Marco. • It's a thick grade aluminum that stands up to winds. They say R-1, R-2, up to R-148. • They mark every 1,000 feet to identify the area in case there's an emergency or incident on the beach. • We did the right thing by getting these signs. We had a contract with Vulcan to purchase the signs and it was getting ready to expire and they didn't want to renew it, so right after the hurricane, we quickly moved to purchase the signs before the contract ran out. • But the 1'/2-by-2-foot sign was not included in the original contract sizes, so we should have gone back out for quotes, but it was too late by then. • The good news is Vulcan's price, $69.50, was better than the other quotes we got, roughly $80 and $90. • In the Olde Naples area, a good example of a sign would be R-74, which is near the pier, and R-89 is Gordon Pass. Ms. Becker said now they can see them. Vice Chair Hill made a motion to recommend approving the after -the fact payment in the amount of $10,355.50 to Vulcan Inc. for the replacement of emergency location identification R-monument markers that were damaged or lost during Hurricane Ian and made a finding that this expenditure promotes tourism. Second by Ms. Becker. The motion passed unanimously, 6-0. 8. Old Business None 9. 10-minute Break (None) 10. Marketing Partner Reports T These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise ti Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR v 0 Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website ~ Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a county Website link. The Research Data Services report E is presented monthly, and other reports are presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or a by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain, president [Mr. St. Germain detailed a PowerPoint presentation, May 2023 Monthly Dashboard.] Ms. Becker asked what happened with the June report. C! Packet Pg. 8 4.B.1.a July 17, 2023 Chairman McDaniel said we won't see June until next month. We're behind one month on the reports due to the change in the meeting time (moving from the fourth to the third week). Mr. St. Germain said they're able to put together a few reports for June, but are missing many numbers and reports. Vice Chair Hill thanked Mr. Beirnes for including the STR reports. That competitive set data is interesting and may not include all the vacation rentals, but it gives a good feel and you can see that our destination continues to fare well both with occupancy and ADR. That's great to see. Mr. Beirnes responded that: • The Longwoods Travel Sentiment Study, Wave No. 75, came out last week. There's a lot of information in there and he and Joseph pore over it. For the past few months, he and Joseph noticed many different measurements, such as how will COVID impact your travel plans, gas prices, interest rates, cost of travel and all these things. Lately, they're kind of flat and no outlier jumps. Everybody's kind of numb. • One thing jumped out for him. It said that "compared to pre -pandemic, do you expect higher or as good of service in the next six months as you experienced pre - pandemic?" Of those surveyed, 82% indicated that they expected a higher level of service through travel and hospitality businesses than they did pre -pandemic. That tells me they absorbed it for a little while, but now they know they're paying higher ADRs and higher prices for food and they're reaching an equilibrium, so now they're going to start pushing back the service and the quality. • That's an alarm bell for the hospitality industry. We need to ensure that our staffing levels are there, and that service is being delivered. We'll be mentioning that during our FY 23/24 marketing summit and will encourage our partners to be aware and wary of it because the traveling public have depleted their savings and will be amping up expectations. Vice Chair Hill said the difficulty in hiring team members has been talked about a lot, but o we're starting to see more available talent and we're able to fill positions. The industry is M going to be able to build these positions pretty quickly, which they have wanted and needed. We're going to see an improvement in the service level. ti Mr. Beirnes said that's great news. As of February, the county Tax Collector has a collection o agreement with Vrbo and we're starting to see those collections reaching the bottom line for the TDT coming from the Vrbo collections, which is good to see. E Mr. St. Germain said he will be presenting virtually at the marketing summit, showing U trends and year-to-date numbers. a B. Paradise Advertising — Tom Merrick, Chief Creative Officer [Mr. Merrick detailed a PowerPoint presentation on the "Only " campaign.] Chairman McDaniel asked where the hammock in the photo was. Mr. Merrick said it's at the Marriott J.W., which is a great location to shoot because everything is there for production. Ms. Becker said you said you wouldn't home in on prosthetics, but you did. 5 Packet Pg. 9 4.B.1.a July 17, 2023 Mr. Merrick said it won't look like that in the ads. In the video highlight reel, we wanted to show that it was there because it's a fast-moving shot. If we do a spot, it will be quick. It'll be more like what you saw here. Ms. Becker said you captured it all. Vice Chair Hill said they did a great job. Ms. Becker said there was a good variety. Mr. Beirnes said. • When we introduced the "Only campaign," we kind of jerry-rigged old imagery. We have a shopping image we've used so much the couple is probably in their 80s now. We have imagery dating back to about 2015, so it's served its purpose. • The goal was to have the longevity of use for many years. • This involved an alignment of good weather conditions and talent. • The reel showing what's in the video is done for him, so he can see what's captured. It's good to see the abundance. • For any mobility inclusion, we're going to be very passive. We won't draw attention to a person with a prosthetic on the paddle board. The beauty was the transparency and the authenticity of our talent, which was heartfelt and included a local resident and a veteran, so we're pretty excited. C. Lou Hammond Group — Mackenzie Comerer, VP PR [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in June 2023. " [No questions were asked.] Ms. Comerer said we're looking forward to being part of the marketing meetings this week at the Ritz Carlton with everybody. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes, Tourism Director Mr. Beirnes detailed a PowerPoint presentation: • What we're starting to see as opposed to some of the slippage that we've talked about through TDT collections is that the bottom is the collection within apartments, condos and homes. ~ We're starting to see Vrbos gaining some traction and elevating the numbers. A year ago, we were not able to collect those and since February, we're starting to see E some of that tracking forward. v a Chairman McDaniel said we all travel in different circles and see different things. Most of us have our own Facebook page, so if you see an anomaly or an advertisement, you're welcome to send us a note that you've seen someone advertising who may or may not be properly registered. The key to success in these collections and collecting the tax is making sure that folks who are advertising and renting out are properly licensed, insured and registered so that they can pay the TDT and sales tax. Code Enforcement or the Tax Collector can run a quick check and ensure that the advertisement is properly registered. n Packet Pg. 10 4.B.1.a July 17, 2023 Mr. Beirnes continued his presentation: • The numbers we're seeing here were consumed in May, paid in June and then we report them here in July. • Where we started a year ago, when we were assigned our budget to market globally, the divvy of our funding was $32.8 million. The updated forecast of where Finance believes we're going to come in by the end of September is $41.4 million, so we've collected $34.5 million and have exceeded our adopted budget level, so we're feeling good overall. • We had a bit of slippage with the hurricane, but we recovered quickly and at a pace that exceeds our budget. • We had some good strength over February, March and into April. There was a slight wobble in March, but everyone in Florida saw the same thing. It's a little bit of the Florida fatigue, the red tide and a laundry list of issues. Fortunately, all my colleagues have said that it seems to have stabilized. • We're already starting to see some good trajectory as we go into July. We've hit that point after July 4th where a lot of Florida and domestic residents are booking and planning their last family getaways before the kids go back to school in a month. • In the next couple of weeks on the STR report, you'll see that upward trajectory. • The Canadian market has been very strong, 90%-plus increased. We have really pushed for our marketing in the spring and summer for shoulder season and we're starting to see that. In July and August, we're going to start seeing continued widening of those numbers. • We're seeing good news all around. E. Miles Partnership — Enriqueta Balandra [Ms. Balandra detailed a PowerPoint presentation, "Paradise. com —June 2023 "] [There were no questions.] F. Paradise Coast Sports Complex/Sports Facilities Companies — Marissa Baker, Adrian Moses, J.P. Terrasi. Ms. Baker told the TDC: • They will present the April and May numbers and will present the quarterly report at o the next meeting. ~ • She thanked the commissioners for attending the July 4th event. a • The City of Naples decided not to host their fireworks, and so less than two weeks before the event, we were asked to partner with Parks & Recreation and our operator at the complex to host them and we did it seamlessly. a • We all pivoted really well and we had about 7,000 people there. We're so grateful and that's a good testament to the partners and how we all worked together. • Right after that, we went right into the Top 10 event, which had over 2,000 athletes in the complex. [Mr. Moses detailed the June 2023 TDC Report.] Chairman McDaniel said as he goes forward, it's a government habit to adjust budgets midstream on an ongoing basis. It's hard for him to remember what you told me you were VA Packet Pg. 11 4.B.1.a July 17, 2023 going to do. When you revise it moving forward, could you please keep the original budget and then compare to that one as you go forward? You can put another column in with the revised budget and your comparisons to the revised budget to internally account for how and what you're doing. Budgets are static. We do many budget amendments each week. It's very difficult to grasp the positives and negatives that are transpiring. The goal is not to penalize. The goal is to learn both from positive experiences and negative experiences and if we embrace that, we'll have a true picture as to what we're doing versus what we originally planned and what's transpiring. Mr. Moses said he understands, and we'll do that for the quarterly report. He wanted a certain level, a humble approach. If they'd put in the original budget, we would have been so far ahead, it would have looked like we were bragging. Chairman McDaniel said it's not bragging, it's telling the truth. You prophesied this. [Mr. Moses continued with his PowerPoint presentation] Chairman McDaniel asked for an update about when the fields would be ready. Mr. Beirnes said they're waiting for an update on a meeting that occurred a week ago. There's no firm insight, but it appears it will be positive news. [Mr. Terrasi detailed a PowerPoint presentation.] Mr. Terrasi noted that it was difficult to detail monthly anomalies because it's easier to compare year to year. Chairman McDaniel said they're aware of the monthly anomalies that transpire. You don't have to apologize for them. We know we had a big event with the Grove Church and the Easter Sunday service and the more than 4,000 people who came to the Easter Sunday service. He doubts half of them had never been to Paradise Coast before, or the 7,000 people who showed up for the fireworks. As he travels, he asks how many have been there and nobody raises their hand, so this is a progression of people learning about it. The more events we have, the more and the better we get. The better we get, the more events we have. Mr. Terrasi said they did a small poll and well over half of the Grow Church members hadn't been to Paradise Coast before. Same with the July 4ffi event. [Mr. Terrasi continued his PowerPoint presentation.] c Ms. Kerns said she wanted to commend everyone on the 41h of July event. It was an amazing event. Everybody was having fun. The food was good, the movie was fun, the fireworks were spectacular. It was a group effort in such a short period of time. She's done a events on Fifth Avenue and knows the collaboration needed. It was outstanding and it all came together. It's going to be bigger and better. Thank you to all of you for your tremendous efforts. It looked like there were a lot of volunteers and security, people hauling trash. The place was spotless. How many volunteers did you have for that event? Mr. Terrasi said there were no volunteers, just staff, and possibly five or six volunteers. Ms. Kerns said there were people everywhere, including the sheriff's office. It was outstanding. Mr. Terrasi said they have a Fourth of July reel on YouTube with a compilation of the event. They also posted shots on their social media accounts. We had a Jimmy Hendrix kind Packet Pg. 12 4.B.1.a July 17, 2023 of Star-Spangled Banner -type roll -up and he had that taped in the background while showing video clips of the day. It's neat to look at. Chairman McDaniel asked who the semi -famous guitarist was that he mentioned. Mr. Terrasi said it was Elly B. Mr. Beirnes told the TDC. It was a great collaborative effort. When they talked about 2,000 athletes and FBU, he was there on the weekend and it was 100 degrees. He doesn't know how the athletes perform. He agreed many haven't been to Paradise Coast before. He encountered a woman who was bewildered and asked if he could assist. She said she was so impressed by the facility. She lives six miles away and had heard about it but had never been there and wasn't able to attend on July 4th and saw it all over the media. She had the FOMO of not being able to attend, but then she heard all her neighbors talk about how great it was and she had to come out. She was just blown away. She and her friends were taking pictures, and when he mentioned that The Cove has Sunset Saturdays, she said they'd have to come on Saturday night. It's interesting to see that the news is starting to take hold. We're going to see a lot of good benefits coming from that. G. County Museums —Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation on June visitation.] [There were no questions.] 11. Tourism Staff Reports (No staff reports due to staff traveling) 12. Council Member Discussion Ms. Becker said she appreciated the artwork in the chambers. It really astounds me. There's so much effort put in and they're changed monthly. They're absolutely delightful. Chairman McDaniel proposed an idea he'd discussed with Attorney Greene: o • This is nothing that will happen quickly. He's been exploring different ways we can utilize the Tourist Development Tax to assist the industry that generates the tax. One problem we have is the capacity to hire and we have a housing problem. E • He came up with establishing a grant program where folks who generate the Tourist Development Tax can have an opportunity to assist their employees with housing. a • An example would be taking a $200 per night unit off the market to rent to an employee for $100 per night and then you can reimburse the difference through the TDT. You apply for a grant for that offset from the Tourist Development Tax. The same goes for restaurateurs and hotels, etc., Anybody that generates the Tourist Development Tax would be able to apply for and be reimbursed for an offset of the expense. But it's not legal. The state statute is very specific. There are some allowances and interpretations, but that's not allowed. E Packet Pg. 13 4.B.1.a July 17, 2023 • Key West has similar circumstances, with excessive housing expenses for employees, so he's speaking with the mayor there and he was thinking of a similar process. He's on vacation now, but we'll continue to talk. • We hope to bring forth a way to adjust the statute to allow for this interpretation as a promotion and developer of tourism. There have been adjustments to the statute before. Colleen shared with me that someone interpreted the statute in a different manner and allowed for the construction of sidewalks. [Attorney Greene noted that it was an amendment to the statute.] • He asked everyone to share their thoughts with him. • If you can't hire the people to run the vacuums, sweep the floors and cook the food and clean rooms, you're not going to have as many people in rooms. You're not going to generate as much tax if you can't hire somebody to mow your grass and trim your bushes and do those things. You're not going to have the greatest opportunity. • Paul shared a stat that came out, that folks' expectations of their travel dollars and what they're planning on receiving is rising past the pandemic circumstances, so if you don't have waitstaff to come and wait on your tables, cook the food, clean the dishes and bus the tables and so on, and those folks don't have a place where they can live that's in close proximity to where they're working, over time, we're going to end up with an issue of an expectation of service, the capacity to generate the tax and this is an avenue he's been thinking about for some time that we may be able to help with. Ms. Kerns asked how much, $1 million? Chairman McDaniel said he was thinking of a higher number than that, but we'll worry about the actual number when it comes. Ms. Kerns said that would take away from the TDT. Chairman McDaniel said it wouldn't necessarily take away. It's a reappropriation. Ms. Kerns noted that it wouldn't be a paid room by a guest. It would be a room used by a worker, so that room wouldn't be eligible for the TDT, so there would be a reduction in the tax. Chairman McDaniel said it would be miniscule percentagewise, the revenue associated ti with the tax collected in relationship to the reduction in the TDT revenue is miniscule. o Ms. Kerns said she's not arguing the point of your idea. It's a great thing to explore. Chairman McDaniel said it's solely just an exploration. Ms. Kerns said absolutely. It's an outstanding idea. E U Chairman McDaniel told the TDC. a • We're seeing phenomenal increases in our TDT revenue and we're putting those back into reserves and those dollars are always going to be protected per the existing statute. • Going forward, he's looking at an idea to enhance our tourist industry. We've got communitywide issues with regard to these circumstances. We need to have a place for people who work for industries that generate the TDT so they can stay here in an affordable manner. • The clerk may dispute this, but this request we're looking for is fairly documentable. 10 Packet Pg. 14 4.B.1.a July 17, 2023 He spoke with Colleen and the OMB about it and if we can get an amendment to the statute brought in and get it passed through the legislature, then we may be able to see this change sometime in the future. This circumstance isn't going to go away. We're growing and we're not going to stop growing. The inventory of housing is always going to be suspect, so that perpetuates the price increase. He'd appreciate their input. Vice Chair Hill asked how it will be vetted and what the timeline will be. Chairman McDaniel said there's nothing specific yet. The example he used is a hotelier who has rooms and gets X dollars for those rooms. How it plays out into the restaurant business and others are the particulars we'll work out as we go. Vice Chair Hill noted that housing is the major issue. Chairman McDaniel said this is a way to help offset that. We need that staff to clean and keep lawns mowed. This will be far more specific once we work on the language. He's bringing it forward now so we can refine the idea. Ms. Kerns said it would have to be passed at the state level. Chairman McDaniel said he hoped it would be authorized locally but Colleen said it's not allowed. It's not currently authorized. 13. Next Scheduled Meeting Date/Location — 9 a.m. Monday, Aug. 21, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 10:39 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Bill McDaniel Jr., Chairman c as E These minutes were approved by the Council on , (choose one) as U presented, or as amended a 11 Packet Pg. 15 5.B 08/21/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.13 Doc ID: 26270 Item Summary: 4th of July Fireworks Recap Presentation Meeting Date: 08/21/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 08/04/2023 9:34 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 08/04/2023 9:34 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed Office of Management and Budget Christopher Johnson OMB Corporate Compliance and Continuous Improvement Megan Gaillard County Manager's Office Geoffrey Willig CMO Analyst County Attorney's Office Colleen Greene Attorney Review County Manager's Office Ed Finn Deputy County Manager County Manager's Office Dan Rodriguez Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 08/04/2023 9:34 AM 08/04/2023 10:17 AM Completed 08/04/2023 1:29 PM Additional Reviewer Completed 08/05/2023 2:27 PM Completed 08/08/2023 1:24 PM Completed 08/08/2023 4:34 PM Completed 08/08/2023 7:49 PM Completed 08/11/2023 9:35 AM 08/21/2023 9:00 AM Packet Pg. 16 deoeN s)iaomeji j Alnf 3o 44V : OLZ9Z) (6) deoeM Ainf to Lilt, - ldd - 3S3d :4uGwLI3ePV d«a neeeu mnrm m#,o er ()d«a §nr@ mt, -.Ld d-3S 3d:4uem43el M � � � uj w x @ a) � c E § co \ 'E o 7 7 E U U E _ & m > 0 f § / o 3 / / 2 2 R .- m q � u 0 / / y ' 7 %m N @ •§ 2 d § = a o E k / Co _ > 2 % 2 q Q = S o = a -0 = q 2 E 2 � � '$ % � § $ k ° ° 0) m m R f / _ E o > o .g v 2 § k 0o ? ƒ 3 2 U 7 7 7 0 :¥ \ E =CT 2 £ \ § 7 co a) CU c 0 — _0 k kCL k % k � k m J j m > 7 2 2 E/ k _ m o 0 x / 7 7 1) @ ƒ - 2 @ _ $ M E > \ - '\ 7 / 2 0 @ a)Q) ƒ E a) Q £ @ \ § q : D m = : £ cn > ¥ 2 $ 0) - Q (D cn $ 2 2 a) 2 / § P o 'Q y @ E ( um § q deoab slaomailj Ainr;o y;q ,60 Q G W H z a OLZ9Z) ( 6) deoab AInf io 43ti - ldd - 3S3d :;ua-Li3e;;y I I _ A CD IL d Y V IL d«a n,_oj u mnr@ m# o nz a)dLomnr @ L, -t d-3S:m_ Ll3el M ( § � §� _ CO -& § O m2 0) < Q U _ • � O z m _ $ o ,)§) �L)Afom §5qu - m D V) =z&= - ogEE ± V) V) 0 q a \ Q ) d«a neeeu mnrm m#,o er ()d«a §nr@ mt, -.Ld d-3S 3d:4uem43el M = e E \ \ 0 j } - 6 »- / {{ \ & )/0 { �� :°° ` \ \ \( / t 66; of }2 @ \\\\ §§ \\ /\ /\0�\ !e« 7± 0), �z &20\)jL §ak as dE:f« \ .. .2 \ _ E \ / / / { § 2 _ ( \>\ \2 / \\ � § -) � m \ §) \ � \\ \ / > c / Ia 6 u 6 a j d x u � � LU (A d«a neeeu mnrm m#,o er ()d«a §nr@ mt, -.L d-3S 3d:4uem43el « � (A � LU \ \ � � §� § ! _ _ - 7 _ k k)|\ 2E � j-L �i2)! - ,f■! \9����`�!) k }//'o2z )ƒ\} , .... ! ....... w 5 } ■ 0 $ ! 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C ,ram = U *+� 'Gl .0 r p, > p Gl �N 'a (A E t n v U ai C LL y�� E _° U M U Z 0 = E J L LL p Z LL LL Z T i m m m m t Q a Z LL LL LL H O G ri N ri N r\i TA N N T-4 N *-i TI 74 N r\i r\I N N N N T4 74 74 -c\ a- to m I� C 7.A.1 08/21 /2023 EXECUTIVE SUMMARY Recommendation to approve the FY 2023-2024 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. OBJECTIVE: To obtain approval for the annually updated 10-year capital planning document for the County's beach and inlet management program. CONSIDERATIONS: A 10-year capital planning document has been developed by Collier County staff to identify and balance long-term capital requirements/expenses and revenues received from the tourist development tax Fund 195 for beach renourishment and pass maintenance. This document is strictly used for planning. All grant requests and expenditure requests will be reviewed and approved by the Coastal Advisory Committee, the Tourist Development Council, and the Board of County Commissioners. Additionally, the Florida Department of Environmental Protection (FDEP) Local Government Funding Request (LGFR) program requires that a 10-year planning document be utilized and approved for all municipalities seeking cost -share funding for Beach Management projects. Approval of this document for planning purposes satisfies the intent of this program. FISCAL IMPACT: There is no fiscal impact for this action. Funding for this program is provided by Tourist Development Taxes. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY BOARD RECOMMENDATIONS: This item was reviewed and approved at the Coastal Advisory Committee (CAC) on August 10, 2023. This item will be reviewed by the Tourist Development Council (TDC) on August 21, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the FY 2023-2024 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that this item promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. CZM AUIR 2023 page 3 8.2.23 (PDF) Packet Pg. 43 7.A.1 08/21/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.1 Doc ID: 26233 Item Summary: Recommendation to approve the FY 2023-2024 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. Meeting Date: 08/21/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 07/28/2023 1:07 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 07/28/2023 1:07 PM Approved By: Review: Tourism County Manager's Office Office of Management and Budget Tourism County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Geoffrey Willig CMO Analyst Christopher Johnson OMB Paul Beirnes Director Completed Colleen Greene Attorney Review Ed Finn Deputy County Manager Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending Completed 07/31/2023 8:23 AM Completed 07/31/2023 9:07 AM Completed 08/08/2023 11:52 AM 08/11/2023 9:32 AM Completed 08/11/2023 3:15 PM Completed 08/15/2023 1:37 PM Completed 08/16/2023 8:31 AM 08/21/2023 9:00 AM Packet Pg. 44 -06 VZOZ-£ZOZ A=j ay; anoidde o; uoi;epuawwooab : ££Z9Z) CZ-Z-8 £ abed £ZOZ mine WZ3 :;uauayoe;;V _ 0 06 �88� _ 0 0 8 00000 88888 0 8 0 8 0000 8888 00000 8888 0o o 0 0 00 0 A o e S y i i o ossL8 88o o - o o000o0 �ss� - 0 0 s,sssss 00000 „ 0 s,s, 0 000 ass 000oo sass oo o 0 o 00 0 s, 0 0 $ �$� s sssss s ism o .s s ss s s ass sass 8 s s Im s s o s ass asses s s s �Al 1 : s ooa s s ass, sssss ss s s sR s $ s s ms s o a s ss sass s s sass oases ss s 8 8 1. os so s so. o ass sass asses 8 ss s s s o s s s s s s ass sssss ss s s s ss s s s s s s, ass, sssso ss s ss s s ms s o o ss s s s ass sssss ss so o.ss so So e g go soo s„ss s s, ass sssss ss s s s soo $� �s s s� ms s s o o00 ss,s$ oe o 0 s „ass, 000 0 s 0 s 000 ass, 00000 sssso 00 ss 0 s 0 s 0 8 00 ms 0 s o m s ass s s s LL � - o o a U E E E o E o o E N a o a `w cc e E v o o o mN v a _ _ a .qa _ a 3 E mV m 3v C Wo 3 Z_ ZLL - c o E O 0- E 10 m L E E[ m L D H N N rc u a .. 7 m -_ - - c $ 3 - 3- 7.A.2 08/21 /2023 EXECUTIVE SUMMARY Recommendation to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2023-2024 in the amount of $13,867,200, budget these expenditures, and make a finding that these expenditures promote tourism. OBJECTIVE: To obtain approval of Tourist Development Fund 195 Grant application requests for FY 2023-2024 in the amount of $13,867,200. CONSIDERATIONS: To review and approve the received TDC Grant Applications as follows: Beach Renourishment Projects: Exceptional beach experience for our residents and visitors has been at the heart of our success in the past. These projects are required to maintain that experience. Approval is recommended. Inlet Projects: Projects required to maintain the beaches, inlets, and the engineering and permitting required to support construction. Approval is recommended. Regulatory and Permit Compliance: All these items are required by the Florida Department of Environmental Protection (FDEP) permit, required by law, or required to maintain critical programs between required permit activities. Approval is recommended. Beach Maintenance: Beach maintenance is required along with beach renourishment to experience an exceptional experience for our visitors and residents. Collier County conducts the beach maintenance on behalf of the City of Marco Island. Approval is recommended. Structures: The City of Naples is requesting $200,000 in grant funding for the maintenance, upkeep, and safety of the Naples pier. Approval is recommended. The City of Naples has chosen to list the estimated cost of rebuilding the Pier ($19,800,000) for transparency. Administration: Administrative program and project management cost to manage the beach program. Approval is recommended. FY 2023-2024 Tourist Development Council Fund 195 Grant Applications PROJECT / DESCRIPTION: STAFF REQUESTED RECOMMENDED Beach Renourishment Projects 90077 - Beach Emergency Response $ 300,000 $ 300,000 50280 - Hurricane Ian $ 2,000,000 $ 2,000,000 90067 - Park Shore Beach Renourishment Program $ 3,800,000 $ 3,800,000 90066 - Vanderbilt Beach Renourishment Program $ 3,800,000 $ 3,800,000 90069 - Clam Pass Beach Renourishment Program $ 100,000 $ 100,000 90065 - Local Government Funding Request (LGFR) $ 25,000 $ 25,000 80366 - USACE Feasibility Study $ 500,000 $ 500,000 SUB -TOTAL $10,525,000 $ 10,525,000 Inlet Projects 80288 - Wiggins Pass Dredging $ 25,000 $ 25,000 90549 - Doctor's Pass Dredging $ 25,000 $ 25,000 88032 - Clam Pass Dredging (Pelican Bay) $ 250,000 $ 250,000 SUB -TOTAL $ 300,000 $ 300,000 Regulatory 80171 - Beach Tilling - County Wide $ 30,000 $ 30,000 90033 - Near Shore Hardbottom Monitoring & Seagrass Monitoring $ 230,000 $ 230,000 90297 - Shorebird Monitoring $ 25,000 $ 25,000 90536 - City/County Physical Beach & Pass Monitoring $ 170,000 $ 170,000 Packet Pg. 46 7.A.2 08/21 /2023 99999 - Sea Turtle Monitoring Program - Collier County $ 182,800 $ 182,800 SUB -TOTAL $ 637,800 $ 637,800 Beach Maintenance 90527 - Beach Maintenance - City of Naples (1) $ 200,000 $ 200,000 90533 - Beach Maintenance - Collier County & Marco Island $ 601,100 $ 601,100 SUB -TOTAL $ 801,100 $ 801,100 Structures 90096 - Naples Pier Repair & Maintenance (1) $ 200,000 $ 200,000 SUB -TOTAL $ 200,000 $ 200,000 Administration 90020 - Fund 195 Administration Costs $ 75,000 $ 75,000 99195 - Fund 185 Project Management & Administration $ 992,300 $ 992,300 99195 - Tax Collector Fees (2.5%) $ 336,000 $ 336,000 SUB -TOTAL $ 1,403,300 $ 1,403,300 TOTAL GRANTS $ 13,867,200 $13,867,200 (1) Collier County and the City of Naples are engaged in ongoing beach parking interlocal agreement negotiations. These negotiations in part involve the potential to enhance the proposed level of funding for beach and pier maintenance provided through TDC grants. Accordingly, the grant amounts discussed in this item are subject to future action to increase City of Naples beach (90527) and pier maintenance (90096) funding. FISCAL IMPACT: The Fiscal Year 2023-2024 proposed Beach Renourishment Fund (195) budget appropriates funding for these grant applications. The source of funds is the Tourist Development Tax. GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. ADVISORY BOARD RECOMMENDATIONS: This item will be presented to the Coastal Advisory Committee (CAC) on August 10, 2023, and the Tourist Development Council (TDC) on August 21, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2023-2024 in the amount of $13,867,200, budget these expenditures, and make a finding that these expenditures promote tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division ATTACHMENT(S) 1. Grant App Chart with CZM Docs (PDF) 2. TDC Grant App. - Cat. A - 99999 Turtle (PDF) 3. TDC Grant App. - Cat. A - 90096 Naples Pier (PDF) 4. TDC Grant App. - Cat. A - 90527 Beach Maint. Naples (PDF) 5. Yr to Yr Comparison (PDF) Packet Pg. 47 7.A.2 08/21/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.2 Doc ID: 26249 Item Summary: Recommendation to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2023-2024 in the amount of $13,867,200, budget these expenditures, and make a finding that these expenditures promote tourism. Meeting Date: 08/21/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 08/01/2023 10:52 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 08/01/2023 10:52 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 08/01/2023 11:00 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/08/2023 3:12 PM Office of Management and Budget Geoffrey Willig OMB Skipped 08/09/2023 12:03 PM Tourism Paul Beirnes Director Completed 08/09/2023 12:07 PM County Attorney's Office Colleen Greene Attorney Review Completed 08/09/2023 3:09 PM County Manager's Office Ed Finn Deputy County Manager Completed 08/15/2023 11:36 AM County Manager's Office Dan Rodriguez Deputy County Manager Completed 08/16/2023 8:32 AM Tourist Development Council Paul Beirnes Meeting Pending 08/21/2023 9:00 AM Packet Pg. 48 7.A.2.a FY 2023-2024 Tourist Development Council Fund 195 Grant Applications PROJECT / DESCRIPTION: STAFF REQUESTED RECOMMENDED Beach Renourishment Projects 90077 - Beach Emergency Response $300,000 $300,000 50280 - Hurricane Ian $2,000,000 $2,000,000 90067 - Park Shore Beach Renourishment Program $3,800,000 $3,800,000 90066 - Vanderbilt Beach Renourishment Program $3,800,000 $3,800,000 90069 - Clam Pass Beach Renourishment Program $100,000 $100,000 90065 - Local Government Funding Request (LGFR) $25,000 $25,000 80366 - USACE Feasibility Study $500,000 $500,000 SUB -TOTAL $10,525,000 $10,525,000 Inlet Projects 80288 - Wiggins Pass Dredging $25,000 $25,000 90549 - Doctor's Pass Dredging $25,000 $25,000 88032 - Clam Pass Dredging (Pelican Bay) $250,000 $250,000 SUB -TOTAL $300,000 $300,000 Regulatory 80171 - Beach Tilling - County Wide $30,000 $30,000 90033 - Near Shore Hardbottom Monitoring & Seagrass Monitoring $230,000 $230,000 90297 - Shorebird Monitoring $25,000 $25,000 90536 - City/County Physical Beach & Pass Monitoring $170,000 $170,000 99999 - Sea Turtle Monitoring Program - Collier County $182,800 $182,800 SUB-TOTALI $637,800 1 $637,800 Beach Maintenance 90527 - Beach Maintenance - City of Naples $200,000 $200,000 90533 - Beach Maintenance - Collier County & Marco Island $601,100 $601,100 SUB -TOTAL $801,100 $801,100 Structures 90096 - Naples Pier Repair & Maintenance $200,000 $200,000 SUB-TOTALI $200,000 1 $200,000 Administration 90020 - Fund 195 Administration Costs $75,000 $75,000 99195 - Fund 185 Project Management & Administration $992,300 $992,300 99195 - Tax Collector Fees (2.5%) $336,000 $336,000 SUB -TOTAL $1,403,300 $1,403,300 TOTAL GRANTS1 $13,867,200 $13,867,200 CD IV N to N 0 G N U z 3 0 s c.� a a Q _ M 'L^ V _ d E t 0 Q Packet Pg. 49 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Emergency Response (Project No. 90077) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Emergency beach and inlet maintenance 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $300,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 50 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Beach Emergency Response (Proiect No. 90077) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 300,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 300,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractor Services TOTAL $ 300,000.00 $ $ $ 300,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 51 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Hurricane Ian (Project No. 50280) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Emergency Beach and Inlet maintenance (R-1 — R-148) 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $2,000,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 52 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Hurricane Ian (Project No. 50280) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 2,000,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 2,000,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services TOTAL $ 2,000,000.00 $ 2,000,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 53 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Park Shore Beach Renourishment Program FY24/25 (Project No. 90067) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Engineering Services for Development of Construction Plans and Specifications (R-44 -T-54) 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $3,800,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 54 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Park Shore Beach Renourishment Program FY24/25 (Project No. 90067) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 3,800,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 3,800,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Construction Services TOTAL $ 3,800,000.00 $ 3,800,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 55 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Vanderbilt Beach Renourishment Program FY24/25 (Project No. 90066) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Engineering Services for Development of Construction Plans and Specifications (R-22-R-31.5) 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $3,800,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 56 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Vanderbilt Beach Renourishment Program FY24/25 (Project No. 90066) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 3,800,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 3,800,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Construction Services TOTAL $ 3,800,000.00 $ 3,800,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 57 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Clam Pass Beach Renourishment Program FY24/25 (Proiect No. 90069) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Engineering Services for Development of Construction Plans and Specifications (R-42 - R-43.5) 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $ 100,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 58 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Clam Pass Beach Renourishment Program FY24/25 (Project No. 90069) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 100,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 100,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services TOTAL $ 100,000.00 $ 100,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 59 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Local Government Funding Request (LGFR) for FDEP (Project No. 90065) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Consultant support to develop the FY25/26 LGFR Grant Applications to FDEP for partial program funding 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $25,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 60 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Local Government Funding Request (LGFR) for FDEP (Project No. 90065) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Consultant Support FY25/26 LGFR $ 25,000.00 TOTAL $ $ 25,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 61 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance USACE Feasibility Study Technical Support (Proiect No. 80366) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Engineering and technical support for the USACE Feasibility Study 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $ 500,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( X ) No ( ) r a Packet Pg. 62 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) USACE Feasibility Study Technical Support (Project No. 80366) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 500,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 500,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering and Technical Support $ 500,000.00 TOTAL $ $ 500,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 63 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Wiggins Pass Monitoring (Project No. 80288) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Monitoring of Wiggins Pass required by FDEP 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $25,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 64 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Wiggins Pass Monitoring (Project No. 80288) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services TOTAL $ 25,000.00 $ $ 25,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 65 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Doctor's Pass Monitoring (Proiect No. 90549) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Monitoring of Doctor's Pass required by FDEP 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $25,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 66 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Doctor's Pass Monitoring (Proiect No. 90549) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Services TOTAL $ 25,000.00 $ 25,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 67 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Clam Pass Dredging (Pelican Bay) (Proiect No. 88032) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Clam Pass Dredging 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $250,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No () r a Packet Pg. 68 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Clam Pass Dredtin2 (Pelican Bay) (Project No. 88032) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 250,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 250,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services TOTAL $ 250,000.00 $ 250,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 69 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Tilling — County Wide (Proiect No. 80171) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Beach tilling is required by FDEP permit and is performed directly prior to turtle nesting season. Tilling is paid for on a per acre basis for re -nourished beaches. Approval is recommended. 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $30,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 70 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Beach Tilling — County Wide (Proiect No. 80171) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 30,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 30,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services TOTAL $ 30,000.00 $ $ $ 30,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 71 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Near Shore Hardbottom Monitoring (Proiect No. 90033) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Biological Monitoring is required by FDEP permit to determine the health of the near shore hardbottom as a result of the recent renourishment. Approval is recommended 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $230,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) r a Packet Pg. 72 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Near Shore Hardbottom Monitoring (Project No. 90033) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 230,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 230,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees / Consultant TOTAL $ 230,000.00 $ 230,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 73 7.A.2.a COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Shorebird Monitoring (Project No. 90297) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman 4. Details of Project- Description and Location: Shorebird Monitoring is required for Vanderbilt, Park Shore, Naples, and Marco South Beaches by FDEP permit. Approval is recommended 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $25,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) a Packet Pg. 74 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Shorebird Monitoring (Project No. 90297) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services TOTAL $ 25,000.00 $ $ 25,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 75 7.A.2.a 1. 2. 3. 4. 5. 6. 7. 8. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance City/County Physical Beach and Pass Monitoring (Vanderbilt, Clam Pass Beach, Park Shore, Naples, Marco South Beaches, along with Wiggins, Doctors, Collier Creek & Caxambas Passes (Project No. 90536) Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman Details of Project- Description and Location: Physical Beach Monitoring is required by FDEP permit and future renourishment. Beaches monitored will be Vanderbilt, Clam Pass Beach, Park Shore, Naples, Marco South, and the southern portion of Barefoot Beach. Passes monitored will be Wiggins, Doctors, Collier Creek and Caxambas. Approval is recommended Estimated project start date: October 1, 2023 Estimated project duration: 12 Months Total TDC Tax Funds Requested: $170,000.00 If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No (X ) Packet Pg. 76 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) City/County Physical Beach and Pass Monitoring (Vanderbilt, Clam Pass Beach, Park Shore, Naples, Marco South Beaches, along with Wiggins, Doctors, Collier Creek & Caxambas Passes (Proiect No. 90536) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 170,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 170,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees TOTAL $ 170,000.00 $ 170,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 77 7.A.2.a 1. 2. 3. 4. 5. 6. 7. 8. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Cleaning/Maintenance — Collier County/Marco Island (Proiect No. 90533) Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman Details of Project- Description and Location: Maintenance of Barefoot Beach, Vanderbilt Beach, Clam Pass Beach, Park Shore Beach, and Marco Island Beach, and is recommended for approval. Estimated project start date: October 1, 2023 Estimated project duration: 12 Months Total TDC Tax Funds Requested: $ 601,100.00 If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) Packet Pg. 78 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Beach Cleaning/Maintenance — Collier County/Marco Island (Project No. 90533) PROJECT BUDGET PROGRAM ELEMENT AM NT TDC Funds Requested $ 601,100.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 601,100.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Operating Expenses TOTAL $601,100.00 $ 601,100.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 79 7.A.2.a I. 2. 3. 4. 5. 6. 7. 8. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Renourishment and Pass Maintenance Fund 185 Administration Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Contact Person, Title, and Phone Number: Name: Andrew Miller — Manager — Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 Organization's Chief Official and Title: Board of County Commissioners (BCC) Rick LoCastro — BCC Chairman Details of Project- Description and Location: This item funds County Staff to manage the projects, maintain the beaches, administer the program and is broken down as follows: Staff includes the CZM Manager; Management Analyst; a Project Manager; a Field Inspector; (2) Equipment Operators to clean and maintain the County and Marco beaches. Indirect Administrative Costs required for administrative functions like purchasing, information technology, motor pool and human resources; Current rent; Division Fiscal support; and charges for the Tax Collector are also included. Approval is recommended. Estimated project start date: October 1, 2023 Estimated project duration: 12 Months Total TDC Tax Funds Requested: $1,403,300.00 If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) Packet Pg. 80 7.A.2.a Collier County Tourist Development Council Category "A" Grant Application (Page 2) Beach Renourishment and Pass Maintenance Fund 185 Administration PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 1,403,300.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 1,403,300.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Administration Cost 185 Project Management & Administration Tax Collector Fees (2.5%) TOTAL $ 75,000.00 $_992,300.00 $ 336,000.00 $ 1,403,300.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signature of Sponsor Organization's Chief Official Date Packet Pg. 81 7.A.2.b COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Collier County Sea Turtle Protection Program/Environmental Compliance 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naples, FL 34109 2. Contact Person, Title and Phone Number: Name: Olema Edwards, Director Address: 15000 Livingston Road City: Naples, FL, 34109 Phone: 239-252-4035 FAX: 239-514-8657 Other: 239-280-7035 3. Organization's Chief Official and Title: Olema Edwards, Director Collier County Parks and Recreation Division 4. Details of Project- Description and Location: The following activities require coastal construction permits from the State of Florida and thus a sea turtle monitoring program. 1. Beach nourishment; 2. Construction, excavation or maintenance of coastal inlet and related shoals; 3. Beach cleaning and grooming activities landward of the mean high-water line. 4. Beach cleaning following a red tide or storm event. The following excerpts from current regulations (Chapter 16B-41 Rules and Procedures for Application for Coastal Construction Permits, Florida Administrative Code), provides for the scope of the permitting process and protection of marine turtles as it relates to the aforementioned activities. 16B-41.001 Scope This chapter provides the requirements and procedures for the issuance, denial, transfer, renewal, modification, suspension and revocation of coastal construction permits. In this Chapter Coastal Construction is defined as "any work or activity on or encroaching upon Packet Pg. 82 7.A.2.b sovereignty lands of Florida, below the mean high-water line of any tidal water of the state, which is likely to have a material physical effect on existing coastal conditions or natural shore and inlet processes." 16B-41.0055 Protection of Marine Turtles (Florida Administrative Code) (1) In keeping with the Departments Authority to protect marine turtles pursuant to Section 370.12, Florida Statutes, any application for a permit under this Chapter for coastal construction that affects marine turtles shall be subject to the conditions and requirements for marine turtle protection as part of the permitting process. (2) The Department shall require appropriate measures to protect marine turtles and their habitat, such as: nest surveys, nest relocation, nest marking, modification of coastal construction, measures to reduce sand compaction, and short and long term monitoring to assess the impacts of the permitted coastal construction on marine turtles and their habitat. The Parks and Recreation Department, marine turtle permit holders for Collier County, monitor the following beaches for sea turtle activities as State and federal permit requirements for beach renourishment, beach raking, allowance for the use of vehicles on the beach for surveys, beach cleanup following a red tide or storm event and special events . Barefoot Beach: construction, excavation or maintenance of Wiggins Pass (only that area included within the area of influence of Wiggins Pass; 1 mile north of Pass south to Wiggins Pass); pass material disposal location (renourishment); beach cleaning following a storm event and red tide Vanderbilt Beach: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Wiggins Pass and Clam Pass); beach cleaning and grooming activities landward of the mean high-water line. Park Shore: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Clam Pass and Doctors Pass). Upland sand temperature studies as required by the State. City of Naples: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Doctors Pass and Gordon Pass) City of Marco Island: construction, excavation or maintenance of a coastal inlet and related shoals (Big Marco Pass and Caxambas Pass); Beach nourishment; Hideaway Beach T-Groin; beach cleaning and grooming activities landward of the mean high-water line. The duties and associated costs of the program are as follows: 1. Administrative/permitting 2. Reconnaissance and beach zoning including installation and maintenance of DNR location reference monuments for CZM and Sheriff department 500 feet increments along 26 miles of beach (markers in addition to CZM marked areas) 3. Daily monitoring (7 days/wk. /beach -April 15 depending on renourishment schedules through Oct.31) 4. Evaluation, mapping and data entry Packet Pg. 83 7.A.2.b 5. Responding to sea turtle disorientations (associated with renourishment and beach profile, as required by the State) 6. Reports (Sea Turtle Protection Plan- Annual Report; special reports per each beach nourishment and T-groin units, Index Nesting Beach Reports (Vanderbilt); State Nest Productivity Reports, FWC Beach Renourishment Reports Beach Compaction 7. Mobilization/demobilization- 8. Vehicle maintenance- ATV's, penetrometers, data loggers 9. Supplies- acquisition, maintenance, inventory 10. Sand studies including beach compaction, sand temperature monitoring 11. Additional Hurricane Ian buried debris monitoring when impacting nesting and false crawl reporting to appropriate agency, hand removal when possible 12. Nest relocation in construction areas if required and permitted by FWC 13. Monitoring and reporting of escarpments 14. Additional studies required as required State/Federal permits (Florida Statute Chapter 161-053 F.A.C. Chapter 62b-33) 15. Stranding reports and removal of injured, sick and dead sea turtles from all County beaches (average 50-100/yr). 16. Public awareness- news media and public speaking upon request. 17. State mandated beach lighting compliance inspections and follow-up 18. Assist with maintaining rope and posting along the dunes 19. Other duties as requested by CZM Department 20. Provide technical assistance and respond to data requests from coastal engineering consultants upon request. 21. Additional State mandated monitoring/reporting of adult and hatchling disorientations due to lack of light screen provided by dune vegetation 22. Additional State mandated monitoring of Obstructed Nesting Attempts due to buried Hurricane Ian debris and sea turtles attempting to nest behind old dunes The purpose of this application is to obtain funds to perform the requirements of a sea turtle protection program in the specified locations. 5. Estimated project start date: October 1, 2023 6. Estimated project duration: One (1) year 7. Total TDC Tax Funds Requested: $ 182,800 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) Packet Pg. 84 7.A.2.b Collier County Tourist Development Council Category "A" Grant Application Page 2 Collier County Sea Turtle Protection Program/Environmental Compliance PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 182,800.00 City/Taxing District Share $ State of Florida Share $ Federal Share $ TOTAL $ 182,800.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc...) Personnel and Operating $ 169,800 Capital -Replacement side -by -side $ 13,000 TOTAL $ 182,800 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. A, I ZX Signature of Sponsor Organization's Chief Official Date Packet Pg. 85 7.A.2.c COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Naples Pier Repair and Labor 1. Name and Address of Project Sponsor Organization: City of Naples 735 8 h Street South Naples, Florida 34102 2. Contact Person, Title and Phone Number: Name: Chad Merritt — Parks, Recreation, and Facilities Director Address: 280 Riverside Circle Naples, Florida 34102 Phone: 239.213.7111 3. Organization's Chief Official and Title: Jay Boodheshwar, City Manager 4. Details of Project- Description and Location: Naples Pier — 25 12th Ave South, Naples, Florida This annual TDC funded project includes labor, material, supplies and equipment for the upkeep and safety of the pier. The Naples Pier is a public access beach facility and a tourist attraction and destination. The Naples Pier, a historically significant structure originally constructed in 1887, serves as a public access beach facility, as a major tourist attraction and vacation destination. The Naples Pier captures non -county and local visitors as well as tourist populations from through -out the region and world. This year this grant application will be extremely important as we rebuild the iconic Naples Pier. We have begun the design of the pier with the goal of making it stronger and more user-friendly. We anticipate this project to be in the tens of millions, perhaps higher. This grant funding will help to offset a portion of the costs as we construct the new and improved Naples Pier. 5. Estimated project start date: October 1, 2023 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $200,000.00 Packet Pg. 86 7.A.2.c 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) Packet Pg. 87 7.A.2.c Collier County Tourist Development Council Category "A" Grant Application (Page 2) Naples Pier Repair and Labor PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested City/Taxing District Share State of Florida Share Federal Share Mel $ 200,000.00 $ 19,800,000.00 (estimated) $ TBD $ 20,000,000 (estimated) PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Repair & Labor $ 20U00.00 Repair & Labor $ 19,800,000.00 TOTAL $ 20,000,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and _agree -that my organization will comply with all guidelines and criteria. /7 —7— z-7- z3 's Chief Official Date Packet Pg. 88 7.A.2.d 1. r01 3. 4. 5. 6. 7. 8. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Naples Beach Maintenance Name and Address of Project Sponsor Organization: City of Naples 735 8a' Street South Naples, Florida 34102 Contact Person, Title and Phone Number: Name: Chad Merritt — Parks, Recreation, and Facilities Director Address: 280 Riverside Circle Naples, Florida 34102 Phone: 239.213.7111 Organization's Chief Official and Title: Jay Boodheshwar, City Manager Details of Project- Description and Location: This is an annual TDC funded project essential for support of maintenance. on local beaches. The City is responsible for the upkeep and grooming of TDC eligible beaches within the City limits. Under this project, the City removed litter, accumulation of algae and rocks along public access beach portions of the Gulf within the City's jurisdictional limits. Funding is a benefit to both residents and tourist populations, and to the preservation of the beach, shoreline and its overall appearance and investment. This year's request includes the partial reimbursement for beach maintenance equipment operator, landscape techs, and service workers salaries. FY 24 total cost for beach maintenance personnel is $410,981 for salaries only. Location: Naples Beach — Beaches located in the city limits of Naples. Estimated project start date: October 1, 2023 Estimated project duration: 12 Months Total TDC Tax Funds Requested: $200,000.00 If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) Packet Pg. 89 7.A.2.d Collier County Tourist Development Council Category "A" Grant Application (Page 2) Naples Beach Maintenance PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 200,000.00 City/Taxing District Share $ State of Florida Share $ - Federal Share $ TOTAL $ 200,000 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Beach Maintenance Staff Salaries TOTAL i7►•TI 1 11 I�lil; $ 200,000.00 I have read the Tourist Development Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. Signa re of ' onso nization's Chief Official Date Packet Pg. 90 7.A.2.e Tourist Development Council Fund 195 Grant Applications Year to Year Comparison PROJECT / DESCRIPTION: FY22-23 FY23-24 Beach Renourishment Projects 90077 - Beach Emergency Response $ - $ 300,000 50280 - Hurricane Ian $ - $ 2,000,000 90067 - Park Shore Beach Renourishment Program $ 200,000 $ 3,800,000 90066 - Vanderbilt Beach Renourishment Program $ - $ 3,800,000 90069 - Clam Pass Beach Renourishment Program $ 100,000 $ 100,000 90076 - Ti ertail Beach Access Expansion $ 170,000 $ - 90065 - Local Government Funding Request GFR $ 25,000 $ 25,000 80366 - USACE Feasibility Study 500,000 $ 500,000 SUB-TOTAILI $ 995,000 1 $ 10,525,000 Inlet Projects 80288 - Wiggins Pass Dredging $ 25,000 $ 25,000 90549 - Doctor's Pass Dredging $ 25,000 $ 25,000 88032 - Clam Pass Dredging (Pelican Bay) $ 250,000 $ 250,000 90072 - Collier Creek Modeling, Jetty Rework & Channel Training $ 125,000 $ - SUB-TOTALI $ 425,000 $ 300,000 Regulatory 80171 - Beach Tilling - County Wide $ 30,000 $ 30,000 90033 - Near Shore Hardbottom Monitoring & Seagrass Monitoring $ 230,000 $ 230,000 90297 - Shorebird Monitoring $ 25,000 $ 25,000 90536 - City/CountyCity/County Physical Beach & Pass Monitoring $ 170,000 $ 170,000 99999 - Sea. Turtle Monitoring Program - Collier Count $ 171,7001 $ 182,800 SUB-TOTALI $ 626,700 1 $ 637,800 Beach Maintenance 90527 - Beach Maintenance - City ofNa les $ 197,000 $ 200,000 90533 - Beach Maintenance - Collier County & Marco Island $ 506,800 $ 601,100 SUB_TOTALI $ 703,800 1 $ 801,100 S tru ctu res 90096 - Naples Pier Repair & Maintenance I $ 200,0001 $ 200,000 SUB-TOTALI $ 200,000 1 $ 200,000 Administration 90020 - Fund 195 Administration Costs $ 75,000 $ 75,000 99195 - Fund 185 Project Management & Administration $ 817,600 $ 992,300 99195 - Tax Collector Fees 2.5% $ 312,000 $ 336,000 SUB -TOTAL $ 1,204,600 $ 1,403,300 TOTAL GRANTS1 $ 4,155,1001 $ 13,867,200 Packet Pg. 91 10.0 08/21/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.0 Doc ID: 26296 Item Summary: Marketing Partner Report Meeting Date: 08/21/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 08/08/2023 3:31 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 08/08/2023 3:31 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed County Manager's Office Geoffrey Willig CMO Analyst Corporate Compliance and Continuous Improvement Megan Gaillard Office of Management and Budget Jennifer Leslie OMB Skipped County Attorney's Office Colleen Greene Attorney Review County Manager's Office Dan Rodriguez Deputy County Manager County Manager's Office Ed Finn Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 08/08/2023 3:31 PM 08/08/2023 3:38 PM Completed 08/08/2023 4:43 PM Additional Reviewer Completed 08/08/2023 7:41 PM 08/09/2023 8:40 AM Completed 08/09/2023 3:09 PM Completed 08/11/2023 9:54 AM Completed 08/15/2023 9:43 AM 08/21/2023 9:00 AM Packet Pg. 92 (spodoN JauPed 6u1403Pew : 96Z9Z) EZOZ 6ny pod0i Jau}Ped 6ui;0)laew :;u0wy3e14y 1 (spodab Jau;aed 6uPOAMW : 96Z9Z) £ZOZ End podai aauPed 6ullOA w :;uauayoeUV v rn a c/f 0 CC a W OC W Z � � a a a (spodab Jau;aed 6uPOAMW : 96Z9Z) £ZOZ End podai aauPed 6ullOA w :;uauayoeUV col U a--+ un a n (siaodeN JOUPed 6ui;a)IJew : 96Z9Z) £ZOZ Bny podw aau:aed BullONJew : OwIL oe;;y IL m Y m R IL m (swo a ape mA»aw:g£«) 22 Bn podej,«wed mpIJeW :m9wLl3e44 ƒ R . 5 / E Ln / % 4—e ƒ \ m G - / 7 § # 7 V / - % Ln u M# R f u q/ .� E C 0% " bn E »-D o m E k m/ % 2= I / o ® F \ § 2 » / 2 / j / R E R «\ R o y-/ a%/ 5 \ / ® � #\R y 0 \ ® % Lu/ r __ 3$$ o + ] ° l � s> / 2^ L /3 c�2 - -0 \ 4</E / 7@ � / Q=a� o t o o o G = m E 2 •� § @ J / } / / § \ 0 g E% R E/ E e 0 \&\ § m e E § u 2 ° / / / § O \ � k / ƒ ( / \ \4.1 1 ƒ �•ƒ m \ o m e ƒ $ k In j u> o I> E k «>% f\& g E 2%_/ /§ E o ¥ B y E E 0§ 2 \ E< o _«» E� y= 2 bn / / In { /ai ° 5 � \ \ k / E / � R . 7 _ $ > ° 2 % / G G » 7 a.g \ / E e o a®# @\/ u k \ k 7 k k E O® t B= o 0 -@ o CL y w CL � $ E u 8=� b m y t w o/ O I> 2 / �CL Q q %: 2 q 3 5 3 ® E I °\ \2 o u 0/ % Rƒcu 3 Rr,4 //\2 E 2 2 m § w§§ƒ 9.g'0 0) / 2// 73 � cu \ ai ƒ 7 ? 3 / § / $ 2 7 / 2 / ° E G§> U 2 (spodab Jau;aed 6ui;OAMN : 96Z9Z) EZOZ BnV podai JOuPed 6ullOA w :4u8ua43el4V co rn a IL m Y m R IL Lwi (spodeM a9uVed 6ui49IaeW : 96Z9Z) £ZOZ 6my pod9a Jau:Ped 6u'48IJeW :;u9wLl3e44V O O O 0ukk r****. r-I Y O N E O N N N O N E O L " O N N O N O O M LA r-I N N O N E O \° O M N M N Q1 c ■ (spodeM a9uVed 6ui49IaeW : 96Z9Z) £ZOZ 6my pod9a Jau:Ped 6u'48IJeW :;u9wLl3e44V U Q I V V W V z_ 0 z W CL U w iC w 0 0 L / ekk OV 1 0 QO N � ..( \/ /- 0 0 0 81*4 ' n 'Ln/ L 00 L N M M E M N N 00 i -I 4A N N O N O 4- 0 tD r-I N T S `4 ) O U N c � N '— s o oo a u m - N v m - � a 'a ++ N N E O QO J cd G � v L � 3 (spodeM a9uVed 6ui49IaeW : 96Z9Z) £ZOZ 6my pod9a Jau:Ped 6u'48IJeW :;u9wLl3e44V p N -0 N O t N � v E �c T O 0 O O p 7 - L vU W r*4 N c �" J O N C u cc co • rlN u a a ,%} No v _ E (9 s u a > O o v Y ' U W d LA V) G .. ° o Wo M u v 3- o c L u C Z r' L LI c LJ C W a � JO 0 00 0 N W a CU W a O u1 N mulm W O LI1 a 0 u Z un U 0 qlzt Ln m (V N O (V O No ,,4 N N O N O 1-0 ol O Pz N N c tm a Y V R a (spodeM a9uVed 6ui49IaeW : 96Z9Z) £ZOZ 6my pod9a Jau:Ped 6u'48IJeW :;u9wLl3e44V O CC W J CD Q J a w w z LLI rmi F�% C'***4 M l0 T-4 M M e-I N N N O N O L O Qi spodab .1auPed 6U1401Jew : 96Z9Z) £ZOZ 6ny podai Jau:Ped 6uI1031 ew :; M43eW ri O N U c N O m p L N N ° a, E io c 00 aai CL m w y ri Q m a o O Ou > C Ll1 cu V N o c lO ° v m c 00 Q N O N o c e O L v c M h Q L M Q N Q1 01 r-I Ln co r-I Vl- N ai ei LA M O M r-I 00 l0 Ln r-1 0 LA G1 RCT N M Ln 0 M 0 M N Ln m N O N O N O N � O N QJ � -I m N O Q aJ a v O N 01 O O 4J N � N eff Ql -1 M O OR fV w G1 ti spodeM a9uVed 6ui49IaeW : 96Z9Z) £ZOZ 6my pod9a Jau:Ped 6u'48IJeW :;u9wLl3e44V V) o 0 �p > 00LU aGIN V) komo LL 1 0 RZ* m rmi 0 M lD LM M Y co LM Y (1 M Y Ln M Y N O O O O O O O O 00 1, to LP) �* M N c-1 ro L O LL (spodeM aauVed 6Ul4GIJeW : 96Z9Z) £ZOZ 6my podaa Jau:Ped 6u'48IJeW :;u9wLj3e4;y m c Ln O O ,o 0 3 a -6 V c .. 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4-•a) r 4--+ aJ 7� O E a) O a1 O a) O aL) O cn Q U Q cn U Y cn U U cn U U cn U (spodab Jau;aed 6uPOAMW : 96Z9Z) £ZOZ End podai aauPed 6ullOA w :;uauayoeUV rue 0 Y Z .O +� Q `n � H cr 00 (o N Cb IL a� Y V R a 'all JIM9 (spodeN aau;aed BURR .aeW : 96Z9Z) CZOZ 6ny podej JOuPed 6ullOA w :4u8wLj3ej4v 04 y a I y I y U l9 a 4 i i ` w0f 1: F i 11.A 08/21/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: I LA Doc ID: 26331 Item Summary: Tourism Staff Reports Meeting Date: 08/21/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 08/09/2023 2:56 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 08/09/2023 2:56 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Office of Management and Budget Jennifer Leslie OMB Skipped Tourism Paul Beirnes Director Completed County Manager's Office Geoffrey Willig CMO Analyst Corporate Compliance and Continuous Improvement Megan Gaillard County Attorney's Office Colleen Greene Attorney Review County Manager's Office Dan Rodriguez Deputy County Manager County Manager's Office Ed Finn Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 08/09/2023 2:56 PM 08/09/2023 2:56 PM 08/09/2023 3:05 PM Completed 08/09/2023 3:57 PM Additional Reviewer Completed 08/09/2023 7:00 PM Completed 08/10/2023 11:00 AM Completed 08/14/2023 11:13 AM Completed 08/15/2023 9:44 AM 08/21/2023 9:00 AM Packet Pg. 270 11.A.a Paul Beirnes DIRECTOR ACTIVITIES — July 1 - 31, 2023 TASK 2023 Strategic Planning Projects 26 Collateral Development 31 Staff Planning & Development 29 New Projects 10 Current and Upcoming Significant Strategic Initiatives FY'24 Strategic Marketing Plan: The annual Marketing plan is in the final stages of development following the insight and input by over 130 attending partners that attended the July 191" Strategic Planning Summit. The plan will be presented to the TDC during the September 18 TDC meeting. Sizzle Dining Partnership: The CVB has aligned with Sizzle Dining Event (Sept 7 — 27) in a combined effort to promote September visitation in a strong off-season push. Visit Florida Governor's Conference on Tourism: Plan to attend the Governor's conference Sept 7 & 8 to discuss tourism and legislative challenges. Monthly Activities Trade Shows / Tourism Industry Conferences • Attended an FSAE conference breakfast event in Bonita Springs that we sponsored the meeting industry breakfast on July 14. Tourism Industry & Intra-Division Meetings • On July 17 — 20 participated in an annual Emergency preparedness event with the Emergency Management team ensuring efficient collaboration of EOC responsibilities relating to Industry and Tourism ESF18 • Conducted ongoing meetings with Procurement to ensure that seamless operatins and communications exist. • Conducted a number of meetings with Continual Improvement team on the efficiencies and documentation of P-Card use SOP is created. • Attend all BCC and TDC meetings promoting all agenda items relating to Tourism, Arts & Culture, Amateur sporting events and Sports Complex operations. Staffing / Development • In the absence of a dedicated sports sales staff, I continue to facilitate the roles and responsibilities relating to the effective bridge between Tourism and the Sports Complex in order to ensure and avoid compression during peak season. • Conduct weekly scheduled one on one meetings with each of 11 current staff reports. • Conducted assigned / required Collier University training • Monthly meeting with Deputy County Managers Dan Rodriguez Packet Pg. 271 11.A.a Strategic Implementation • July 3rd & 4th, included extensive involvement relating to the preparation and implementation of the July 4th Fireworks event at the Sports complex. • July 19th participated and hosted a day -long strategic marketing planning summit for a total of 130 industry and community partners at the Ritz -Carlton Naples. • July 13th hosted a planning meeting with the leadership of Great Wolf Lodge relating to collaboration needs and introductions to community leaders relating to their upcoming staffing and construction process. • July 13th conducted an agency wide meeting to discuss how we planned to integrate Sizzle Dining into the fall communications plan. • During the month of July conducted a series of meetings and conversations with sports facilities companies and internal staff regarding upcoming series of sporting events occurring at the Complex Marketing / Public Relations/Communications / Sales • July 25th conducted a media interview requested by the Naples Daily News relating to the impact of the new fields at the Sports Complex for tourism. • Conducted a number of meetings with American Youth Football (AYF) along with local hoteliers in an effort to ensure adequate room blocks are secured for the December 2023 event at the Sports Complex • Conducted a series of meetings internally as we evaluate the next steps to issuing a fulfillment RFP • Series of meetings were held with Miles media relating to the website development that is necessary for the site in the months ahead • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence. Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications. 2 Packet Pg. 272 11.A.a Arts and Culture John Melleky —Arts and Culture Manager 07/01/2023-07/31/2023 TDT GRANTS AND OTHER GRANT PROGRAMS • Sent out grants contracts to organizations and performed follow-up as needed. • Finalized BCC Executive Summary and Contracts. Sent to the attorney's office for review. • Completed submission of BCC Executive Summary packet. TDT GRANT PROGRAM MEETINGS AND FINANCIAL REPORT REVIEWS DATES ORGANIZATION 07/13/2023 Everglades Seafood Festival, Naples Opera 07/14/2023 Naples Art District, Golisano Children's Museum of Naples, Naples Art Institute 07/19/2023 Marco Island Center for the Arts 07/31/2023 Marco Island Center for the Arts, Everglades Seafood Festival TDT GRANT PROGRAM TIMELINE FY 2023-2024 CYCLE 01/23/23 Grant application portal opened at 9:00 AM. 03/03/23 Organizations can submit a draft application for review prior to the grant application deadline. Draft submission due by 5:00 PM. 4 organizations submitted. 03/06/23 Draft application reviews finalized — completed earlier than originally planned. 03/24/23 Grant Application Deadline — 5:00 PM. 13 applications received. 04/03/23 — 04/06/23 Grant applications were reviewed, and economic impact was measured for each grant application through the module. 04/07/23 - 04/21/23 Panel reviewed grants. 04/24/23 — 04/26/23 Panel reports created for the panel meeting. 04/26/23 Panel met and determined final awards. 06/19/23 Grants were approved by Tourism Development Council. 07/18/23 Grant contracts completed by organizations. 08/08/23 Grant contracts to be approved by the Board of County Commissioners. ITEM WAS TABLED ON 8/8 NO DECISION ON NEXT STEPS 3 Packet Pg. 273 11.A.a GENERAL CVB PROJECTS • Database project o Updated arts and culture partners. • Strategic Marketing Summit o Participated in planning calls with hotel and attended hotel walk through. o Assisted as needed with preparation of the summit. o Attended the summit on July 19. PUBLIC ART COMMITTEE • Prepared agenda, board materials, minutes, and public notice for the July 26 Public Art Committee meeting. • Held meeting. • Prepared May meeting materials for upload into the minute tracking system. GENERAL ARTS AND CULTURE PROJECTS • Collier County is Culture Ad Series o Sent materials for second batch of ads to agency. iARTE VIVA! - HISPANIC ART FESTIVAL • Completed ordering of merchandise materials. • Prepared agenda and slides for iARTE VIVA meeting. • Sent reminders about the meeting date to boost registration. • Met with Nicole Whalen to review her presentation for the virtual meeting. • Held iARTE VIVA! meeting on July 25. 18 participants attended. OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attendance at various arts and cultural activities throughout the month. DATE 07/06/2023 ORGANIZATION Meeting with MauRich Productions about Marco Island Fine Arts Show 07/06/23 Meeting with Lee County CVB on Capital Projects and the grant system 07/07/2023 Attended County Time Capsule Media Event and Time Traveler Picnic 07/08/2023 Naples Art Institute- Naples Invitational Exhibition Opening 07/11/2023 International Festival and Events Zoom Affinity Group— CVBs and Cities 07/11/2023 Marco Island Center for the Arts — Exhibition opening 0 a a� c� U) E N 0 M M co N M N O N N 7 al 3 Q 0 Q. a� L c m E z U 0 r Q 4 Packet Pg. 274 11.A.a 07/18/2023 ORGANIZATION Collier County Crowd Management Certification Training 07/18/2023 Paradise Coast Sports Complex — Attended exchange of art from Juan Diaz 07/19/2023 M rco Island Center for the Arts — Time Capsule ceremony 07/24/2023 M chelle Tricca — Face of Immokalee 07/27/2023 United Arts Collier — update meeting UPCOMING STRATEGIC INITIATIVES • Database project — assist staff with updates, add film commission records to my list, complete individual artist survey. N • Tracking of arts organization information from current grant projects running. - • Implement financial reporting in the grant system. • Complete press rollout for iARTE VIVA! in September. Cn E MA �L O r M M to N 5 Packet Pg. 275 11.A.a GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: July 1— 31, 2023 2022 2023 Number of Meeting Planner Contacts 63 in 2022 (vs. 67 in June; 134 in May; 75 in Apr; 75 in Mar; 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) 50 leads sent 34 leads sent (vs. 41 in June; 36 in Number of RFP leads sent to hotel May; 37 in April 53 in Mar; 35 in partners 34,347 potential room Feb; 23 in Jan; 23 in Dec; 27 in Nov; nights 26 in Oct) 18,228 potential room nights (vs. $20,463,817 Estimated 25,587 in June; 28,218 in May; Economic impact 43,922 in Apr; 41,659 in Mar; 25,981 in Feb; 9,726 in Jan; 17,926 in Dec; 21,031 for Nov; 14,976 for Oct) $19,299,331 Estimated Economic Impact (vs. $18, 011,067 in June; $21,451,385 EEI in May; $26,248,245 in Apr; 26,809,256 in Mar; $15,632,209 in Feb; $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 4 group booked 0 groups booked (vs. 5 in June; 1 in May; I in Apr; 13 in Mar; 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for $1,893,453 direct 0 TRN $ direct spending El; (vs. Period booked spending El; 3,836 TRN $2,820,149 in June; 84 2,742 total room TRN $36,461 DEI in May; 545 TRN nights booked $260,987 in Apr; 16,413 TRN $8,233,600 DEI in Mar; 2,421 TRN $1,534,837 in Feb; 1,500 TRN in Jan, $705,664; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending El; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement (RFPE) 1 in July 2022 6 For June (vs 6 for June; 6 for Requests May; 1 for Apr; 4 for Mar; 10 for Feb; 5 for Jan; 3 for Dec; 6 for Nov; 1 for Oct) 0 a a� c� U) E N 0 Q Packet Pg. 276 11.A.a I Gojo Int'I Group now April 2024 2 Massachusetts Bankers Association May 2025 Number of RFPE's to Contract 1 in 2022 0 For July (vs. 2 for June; 0 for May; 0 for Apr; 7 for Mar; 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) Client Site Visits & FAM'S 2 in July 2022 1 in July (3 in June; 1 in May; 0 in Apr; 1 in Mar; 0 in Feb; 0 in Jan; 4 in Dec) Arrowhead at Naples Grande (on own) Hotel Partner Site Visits 7 2 (vs. 3 in June; 9 in May (hotel DOS mtg); 10 in Apr; 3 in Mar; 3 in Feb; 3 in Jan; 2 in Nov; 17 in Oct) The Ritz - Carlton, Naples Number of Shows Attended 1 show in July 2022: 1 in July (vs. 0 in June; 1 in May; 0 Florida Society of Assn in Apr; 1 in Mar; 1 in Feb; 0 in Jan; Executives' FSAE 0 in Dec; Nov FSAE Annual Annual 2022 Conference 2023 EVENTS ATTENDED Florida Society of Association Executives' FSAE Annual Conference 2023 July 11-14, 2023 Over 500 attendees at the conference, providing education and networking opportunities with over 230+ state association professionals and decision makers. Friday Speaker Sponsor with podium time. CVB's Annual Partner Marketing Summit July 191", 2023 Hotel & Hospitality Industry networking events Naples, FL Southwest Florida Concierge & Guest Services Association Monthly Meeting July 17t", 2023 SALES ACTIVITIES • CVB Annual Partner Marketing Summit Facilitated the Group/Meetings market segment breakout discussion resulting in some valuable input and feedback • Preparation for Florida Society of Association Executives' Annual Conference Sponsorship • Finalizing upcoming travel calendar for me and Midwest market representatives • Working on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. 7 Packet Pg. 277 11.A.a RFPs. 34 leads this month —July (vs. 41 in June; 36 in May; 37 in Apr; 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 7/2: Assisted Kimberly Hilty, DOS with new AC Hotel Naples 51" Avenue — coming soon • 7/3: Requesting updated Hotel Information from area DOS' for sales collateral • 7/3: Smart Meetings Profile and Registration information • 7/5: Processed Bridgestone RFPE P-Card payment • 7/5: Correspondence with Landmark Incentives re: GOJO Sept 2023 • 7/6: Lisa Miller Pacella ConferenceDirect re: FFVA Mutual Insurance lead • 7/6: Visited Riptide Christian Johnson • 7/7: Arrowhead Site Visit at Naples Grande (on own) • 7/7: Submitted Marketing Summit Breakout Questions for Group Meetings • 7/10: FNGLA lead for Linda Adams and upcoming site visit discussion • 7/10: Travel arrangements for Smart Meetings Extraordinary Experience & Women's Summit • 7/11— 7/14: Florida Society of Association Executives' Annual 2023 Conference • 7/12: 'Managed' the VIP Connection Reception Event at FSAE Annual Conference • 7/13: Volunteer for FSAE Associate Advisory Committee's AAC Education Breakout Session • 7/14: FSAE Speaker Sponsor Presentation at Friday Closing Brunch at FSAE Annual Conference • 7/17: Follow up on possible Site Visit Dates for Southern Academy of Periodontology 2026 • 7/17: Quarterly Strategic Meeting with County Re: Tourism & Procurement • 7/18: Skidmore College — assistance with possible offsite venue options • 7/18: Paid Destination Southeast's invoice for August event • 7/18: Hurricane Preparedness webinar with Visit Florida • 7/19: CVB Annual Partner Marketing Summit FY23/24 at The Ritz -Carlton, Naples • 7/20: Appointment matching for Smart Meetings Extraordinary Experience on 8/2 • 7/20: County Wellness program at Growth Management • 7/20: Naples CVB Midwest Team Call • 7/24: Call with Ashley Neal re: SITE Society of Incentive Travel Excellence new launch • 7/25: Shared USA Today Food and Wine Festival sponsorship opportunity— Naples Grande • 7/27: Attended County Manager's Service Award Breakfast for Buzzy Ford • 7/27: 2023 Hurricane Exercise with County • 7/27: Met with Paradise Advertising re: Group Meetings' One -Pager Sales Collateral project • 7/28: Process P-Card - Connect Minneapolis registration payment for Midwest market • 7/28: Massachusetts Bankers RFPE — switching from FY2025 to FY2027 at Ritz • 7/31: Dropped off FNGLA Amenities for Site this week H Packet Pg. 278 11.A.a OBSERVATIONS/TRENDS We had some great discussion and partner feedback at our recent Annual CVB Partner Marketing Summit on July 17th. Some of the findings to highlight for group meetings are: • positive sentiment remains for 2023/2024 and beyond, despite the fact that clients and the industry report that increasing group rates and airline rates remain a concern • hotel partners are seeing short term leads; some state associations looking further out; corporate is short term with economy uncertainty • some hotels softening restrictions on groups (flexible ceilings) as transient is decreasing • Corporations and Associations that paid a lot of cancellation monies in 2021 & 2022 have a lot more levels of approval to go through (procurement, etc. • Concern over current political climate in FL; some cancellations in major markets throughout a the state a� • Concern that we may not be aware of what future lead opportunities that we are NOT be being 1° sourced on U) E • Partners agree that it would be beneficial to increase the amount of available funding for the MA RFP Enhancement program we have in place, and we have requested an increase for future �° years. • Staffing retention and hiring challenges continue; some properties providing housing options M for staff N Some of the above findings from our Annual CVB Partner Summit, above, were reflected in the articles provided in my June 2023 report last month: Skift Meetings and various other outlets featured the following article substantiating a bit about what we shared last month, that the recent political climate may be far reaching and continues to be a topic of concern: Florida feels the pinch as Conventions Pull Out https://meetings.skift.com/florida-conventions-pull- out/?utm cam paign=Skift%20Meetings%20Daily%20Newsletter&utm medium=email& hsmi=2644613 15& hsenc=o2ANatz--FrURkBhz7wBJDCkYS77Mk-RKsScCovHWIHFdlxka-FOV06tn- IQxSRV7VpWeIfY1Y7r5lJRStHMrRlFbtHGY1TM S-C- sa04EZLMgkBI1v2LNmcM&utm content=264461315&utm source=hs email Orlando Sentinel shared the following article that additional larger conventions are canceled over political concerns: https://www.orlandosentine1.com/2023/06/30/black-engineers-game-of-thrones-fans-cancel-orlando- events-over-political-concerns/ 0 Packet Pg. 279 11.A.a A recent MPI News Brief included the following article from MeetingsNet reporting on the continuous shortage of employees in the hospitality industry: Stubborn hotel -labor shortages: What should planners expect? Recent data find that even more on - property jobs are unfilled now than at the start of 2023, affecting overall guest service but also event services and sales. https://www.meetingsnet.com/meeting-planning-toolbox/stubborn-hotel-labor-shortages-what-should- planners-expect UPCOMING STRATEGIC INITIATIVES 0 0- Preparation and then recap of our annual Strategic Planning/Partner meeting on July 19t", along with the Paradise Advertising team. U) Working on new group sales document content — requesting updated contacts; specific capacities; and E N new images for our collateral sales piece. 0 Reiterating Thresholc1360 Meetings Capture opportunity for our area hotels M M We continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. N The CVB attended the Florida Society of Association Executives' FSAE Annual Conference in Bonita Springs in July as well as Northstar Meetings Group's Small & Boutique Meetings event in Franklin, TN In August, we will be attending Smart Meetings' 1 Day Experience and Smart Woman in Meetings Summit in NYC and the Destination Southeast conference that will be held at Westin Cape Coral. The CVB will attend the eGroup Land X-change July 30 — August 3, 2023, and will also participate in several events in the Chicago area this summer, including the M+IWW Summit (Meetings on Aug 15tn, and the GPS Events at the end of August. We will be represented at Connect Minneapolis August 21-25, 2023. Plans are to attend Connect Minneapolis at the end of August and the GPS Events in Chicago. We will be attending IMEX Americas 2023 October 16 — 20, 2023 in the VISIT FLORIDA booth. 10 Packet Pg. 280 11.A.a GROUP MEETING SALES REPORT Synergy -Connect Midwest Reps July 1-31, 2023 July 2022 July 2023 Number of Meeting Planner Contacts 60 155 Number of RFP leads sent 23 21 Number of Groups booked 1 1 Total Room Nights/Eton. Impact for Period booked 93 RN 71 RN Number of RFP Enhancement (RFPE) Requests 0 1 Number of RFP's to Contract 0 1 Site Visits & FAMS 0 N/A Number of Shows Attended 0 1 RFPs Event Name Organization Contact State Event Date Total Room Nights Conference Event 2025 LD 19th Incentive Management Michelle DeClerck IA April 26-May 3, 2025 921 Meetings -Incentives 2024 ACGL Senior Leadership Team Meeting Worldwide Gail Sullivan WI May 31-June 7, 2024 612 797 Potter Electric Signal Company Omega World Travel Bob Klein VA February 17-21, 2024 American College of Healthcare Executives June Board Meeting Definite at Ritz -Carlton Naples ACHE Gregg Lapin IL June 21-25, 2024 74 2025 ESICA Meeting HelmsBriscoe Tanya Baker OH February 5-8, 2025 68 September 17-21, Merkle Awards 2023 HelmsBriscoe Jasmine Eldeen MN 2023 260 2024 MSCA/UA Labor Relations Committee January 31-February Meeting Conference Direct Geralyn Krist KS 2, 2024 44 U.S. Bank 2025 National Wealth Management September 14-19, Meeting HelmsBriscoe Betti Budde MN 2025 1460 Spirit of Wealth January 2024 HelmsBriscoe Jaime Mattes MN January 24-29, 2024 86 American Bar 2024 HOD Spring Meeting Association Meaghan Stallkamp IL May 17-19, 2024 22 American Bar November 27-30, �22 2023 HOD Rules and Calendar Association Meaghan Stallkamp IL 2023 M M to N M N O N N 7 a N O O. O L .r Cn c N E t U a r r Q 11 Packet Pg. 281 2023 Houlihan Lokey Bus Integration ONX COE 2025 CMFG Life Insurance Company EPIC 2024 COE 2025 ONE COE Spirit of Wealth October 2024 U.S. Bank Top Producers Sumitt MGE FAR Automotive Ford Detroit Region Incentive Zoll Lifevest 2025 Sales Excellence Maritz Global Events Maritz Travel NHS Global Events BCD Meetings & Events Maritz Travel HelmsBriscoe HelmasBriscoe Maritz Travel Maritz Travel Maritz Travel Lisa Bell MO MO September 26-28, 2023 156 , April 27-May 7, 2025 674 January 21-25, 2024 120 February 4-8, 2024 124 April 27- May 7, 2025 2227 October 2-6, 2024 86 Amy Hoffman Liz Parisi Dawn Karwoski IL IL Amy Hoffman MO Jaimie Mattes MN Amy Rosenberg MN February 24027, 2025 336 Lisa Hart MO MO April 10-16, 2024 January 5-10, 2026 Jun 19-26, 2025 250 44 Jennifer Ludwig Beth Stewert MO 166 PROSPECTING and OTHER ACTIVITIES • Phone calls with planners who have submitted RFPs. • Barb Attended Destination Reps Annual Summer Client Event 45 planners Attended • Barb Attended SITE Cubs Event, Naples Sponsored 75 planners in attendance • Barb met with Amy Blesi from HelmsBriscoe • Maura attended GPS events in FL approx 50 planners attended • Maura attended the NMIE CVB annual marketing summit at Ritz -Carlton July 19th LOOKING AHEAD • July 30 - Aug 3, 2023 - eGroup Land X-Change - Maura Attending • August 15, 2023 - M+IWW Summit, Chicago - BQ & Maura Attending • August 21-25, 2023 - Attending Connect Minneapolis - Barb Attending • August 30, 2023 - GPS Events Chicago - Barb Attending • October 17-20, 2023 - IMEX - Lisa and Barb Attending • November 7, 2023 - GPS Events Kansas City - BQ Attending • November 8, 2023 - GPS Events St. Louis - BQ Attending • November 28, 2023 - SITE Holly Trolley • November 29-30, 2023 - Holiday Showcase - Chicago - BQ Attending 12 Packet Pg. 282 11.A.a Specialty Markets Michelle Pirre - Sales Assistant 7/1/2023-7/31/2023 PERIOD AT A GLANCE 2022 2023 Number Meeting Planners 21 36 Number of FAM's/Site Visits 0 0 Tradeshows/Events 1 1 Number of RFP's Definite 1 lead turned definite 39 room nights with EIC 17,593.72 0 Number of RFP's Sent 8 leads sent with 1,037 total room nights and $834,808.01 EIC 6 leads sent with 448 total rooms and $1,156,414.08 EIC Meetings & Events: July 3, 2023 — FLOCC Panel DMO LGBTQ Leaders meeting to discuss panel questions for conference July 3, 2023 — Zoom meeting with The Ritz Carlton Naples to discuss specifics for Annual Marketing Summit. July 8, 2023-July 12, 2023 — Attended meeting planner tradeshow Small & Boutique Meetings for the small meetings market. July 14, 2023 — Zoom meeting with Yosie Crespo from Norman Loves, sponsor of chocolates at our Annual Marketing Summit. July 18, 2023- Exercise - Tropical Cyclone Fleming - SIMULATED EOC Conference Call July 19, 2023 — Annual Marketing Summit- brainstorming day with partners event for FY24 marketing plan. July 27, 2023- 2023 Hurricane Exercise - General Session - cover a variety of hurricane season -related topics. July 27, 2023- Community Marketing Insights — results from an informative survey conducted towards marketing to the LGBTQ Community. July 31, 2023 — FLOCC - (Florida Out Coast Conference) 0 a a� E N 'i 3 O H r M M W 13 Packet Pg. 283 11.A.a LGBTQ Market The CVB attended the Community Marketing Insights webinar. CMI has produced more research on the LGBTQ community across every demographic than any other research firm in the world. It is the first survey conducted since pre covid. The LGBTQ travel community has historically been very resilient after downturns in travel. The below survey taken from over 14K LGBTQ Travelers from around the world, prove this to still be true. It appears the desire to step on a cruise ship is down, while a desired beach vacation looks more favorable, road trips and small towns are also on the list. https://cmi.info/cmis-free-igbtq-research-reports/ 1711 Annual LGBTQ Community Survey" • USA Report • June 2023 Types of Destinations for the 2nd Half of 2023 Q: For the rest of the year (today to December 31, 2023), to which types of destinations are you likely to travel for vacation (not for business)? Please mark all that apply. Visit a big city / metro area for vacation 55% Visit a beach destination for vacation 40% Road trip 37% Visit a small town destination for vacation 31% Travel internationally to any country outside of the USA for 30% vacation Visit an outdoor adventure destination for vacation 24% Camping trip 20% _` ti Take a general market cruise 6% Take an LGBTQ/gay/lesbian charter or group cruise 5% Other type of vacation trip 6% 1 do not expect to travel for vacation the rest of this year - 14% Q Ali LGBTQ ❑=14,390 ® CMICommunity Marketing & Insights 37 Packet Pg. 284 11.A.a Small Meetings Market The CVB attended the Small & Boutique Meetings event in July. We had 1;1 appointment with 30 planners who all have business for the destination, with groups between 25-100 peak room nights. We are in the process of acquiring the leads to send to our partners. General consensus with planners as far as any travel advisories or warnings, is that they feel that if anything is to go any further regarding travel advisories, they could start to see some cancelations. For now, everything is still moving forward for the planners that I met with. All feel that their clients know that Florida is a welcoming tourist destination. This was good to hear over and over. UPCOMING STRATEGIC INITIATIVES Sponsorship with Sophisticated Weddings for October 2024 — GH On the Park, NYC's newest wedding venue -Working with Steven Sendor to see if we can do a giveaway promotions or sponsorship at this "new venue" event in NYC, which will host over 100 planners. Small & Boutique Meetings -November 7-9, 2023 Engage! Summit -December 11-14, 2023 Travel Adventure Show LGBT Pavilion NYC -January 27-28, 2024 Travel Adventure Shows LGBT Pavilion Washington DC -February 24-25, 2024 15 Packet Pg. 285 11.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power July 1-31, 2023 PERIOD AT A GLANCE July 2023 July 2022 / 2021 July 2023 Media Interactions 23 July 2022 —11 July 2021- 26 Journalists/Influencers Hosted 4 July 2022 — 2 July 2021- 0 Journalists/ Influencer Activity: • Hosted: Daniel Jauslin, Swiss Journalist for Tipps for trips from July 6-12 and he enjoyed accommodations at the Naples Grande Beach Resort, The Ritz -Carlton Naples, Tiburon and the JW Marriott Marco Island Beach Resort. He was able to experience a Dolphin Cruise with Pure Florida, a trike tour with Trike Tours USA, The Revs Institute, an Estuary Eco-Cruise with Rising Tide Explorers, HavAnnA Cafe, Tesoro, RIA, Fogg Cafe, Naples Botanical Garden, a Sunset Dinner Cruise on Naples Princess and Celebration Park. • Hosted: Daniela + Nicola Martinez/ @twooutsiders were in the destination July 9-12 and stayed at the Hotel Escalante. They enjoyed The Med, Rebecca's Wine Bar, Jane's Cafe on Third, the Naples Botanical Garden, a Sunset Cruise on the Naples Princess, the Spa at Naples Grande, Sunset Glow Kayaking, Veranda E and Rhode's End. • Hosted: Carrie Bradley, @Flyingwithababy who participated in a Dolphin Cruise and Birding Boat Tour • Influencer Vetting - Ariel and Hailey Baptista/ @TwinsSeIISWFL, Twin Florida Native Travel Influencers/Real Estate Professionals who are micro influencers and since they are so small with vetting software doesn't have enough information to create a report, so we will watch their channels to see growth. • Influencer Vetting - Allie Saathoff/@downsetflymedia, micro husband and wife travel team and since they are so small with vetting software doesn't have enough information to create a report, so we will watch their channels to see growth. • Influencer Vetting - Emma Bergeson/@ travel.w.emma, a social media influencer whose content focuses on budget travel and deals. Due to the budget focus and her age demographic skews lower than our target market, the CVB politely declined this opportunity. Influencer Vetting - Lana Sitler/ @adventuresbylana a micro social media influencer and blogger who focuses on water adventures. The CVB will monitor her channels to see if it continues to grow at this rate. 16 Packet Pg. 286 11.A.a • Influencer Vetting - Antje Gerstenecker/ https://www.meehr-erleben.de/, a German blogger who covers family travel and outdoor travel. • Influencer Vetting - Ari & Gian/ariannestraveljournal a family blogger and her followers are only 44% authentic which is cause for concern. • Influencer Vetting - Jessica Darrington /@whereisbriggs, a family social media influencer brought to us by VISIT FLORIDA for an October 2023, two-day FAM. • FAM Itinerary creation — Carrie Brandley/@ Flyingwithababy who will enjoy a Dolphin Cruise with the Dolphin Explorer and a Birding Boat Tour with Everglades Boat Tours. • Image Request — Nina Sologubenko of Black Diamond Agency for social media posts for Florida's Paradise Coast • Image Request - Jean -Raymond Pare of LaPlaya Beach and Golf Resort for updating the Hotel Website • Image Request - Angie Colombo of America As You Like It for a blog • Image Request — Lorena Pereda of Avia Reps for media pitching • Image Request — Catherine Walters of Orlando Magazine for September 2023 Editorial Feature - Best Beaches in Florida! • Image Request — Dirk Baumgartl of Spartacus Traveler for Photos for article LGBT friendly Paradise Coast in Spartacus Traveler • Image Request - Jean -Raymond Pare of LaPlaya Beach and Golf Resort second request for updating the Hotel Website • Image Request — Kim Chan of Black Diamond Agency for media pitching • Image Request — Daniel Jauslin of Press Business Communications for articles from his FAM visit • Image Request — Nina Sologubenko of Black Diamond for social media • Image Request — Nina Sologubenko of Black Diamond second request for social media • Image Request — Nina Sologubenko of Black Diamond third request for social media • Information request — Insidehook writer looking for information about the Rod & Gun club. Activity: • Monitored social media coverage, updated Linked -In posts • Monitored website for relevance and updated content. • Directing efforts for Garden & Gun culinary campaign and details of September 14th event. • Directed annual Partner Marketing Summit planning and execution. • Directed partnership development for annual Sizzle Dining event, 9/7 — 9/27 • Supplied outline for Partner Communications Survey to be conducted by Downs & St. Germain • Processed media monitoring service contract through procurement process • Attended monthly Concierge Association meeting and networking event • Participated in WEBEOC simulated Hurricane Fleming EOC Activation • Directed agency efforts for inclusion in VISIT Florida Canadian and Domestic Media Missions, Ultimate Florida Roadtrip and Cultural Roadtrip through Florida pitches. • Updated Partner Resource page • Attended Collier County Time Capsule unveiling press event • Prepared for Great Wolf Lodge South Florida press event and August topping out publicity • Partnered with Hayworth PR on destination inclusion for Gale Hornton / Champion newspaper article and OPAL Collection Naples July Media FAM trip • Edited three web development campaign articles for Paradise Advertising 17 Packet Pg. 287 11.A.a Regional and International PR Initiatives: • Approved and edited copy points for UK based Virgin Atlantic Holidays Family Traveller Promotion • July influencer— Daniel Jauslin / Switzerland • July influencer —Carrie Bradley/UK Website Listings, Events and Deals • Created, updated, or deleted 100 event listings for the website. The events page remains in the top 5 viewed pages in June and had 7090 views. • Created 7 deals on www.ParadiseCoast.com. In June our deals page views was up 2% from the previous year with 2060 views. • In July we updated or deleted 8 business listings on the website. Administration & Writings • Drafted and submitted August Destinations Florida article • Edited Coastlines monthly partner newsletter for distribution • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO call. • Prepared July TDC PR Report. • Completed required County training programs News & Press Releases: https://www.paradisecoast.com/media-center/the-news/8-sensational-things-to-do-on-us-gulf-coast- august-2023 https://www.paradisecoast.com/media-center/the-news/en*oy-fresh-seafood-breathtaking-beaches- and-more-on-floridas-paradise-coast https://www.Paradisecoast.com/media-center/news-releases/the-ritz-carlton-naPIes-unveils-new- tower-resta u ra nts-rooms-and-guest 18 Packet Pg. 288 11.A.a https://winknews.com/2023/07/04/tradition-lives-on-despite-hurricane-ian/ Annual fireworks tradition lives on despite Hurricane Ian Author: Amy Galo I Writer: Matias Abril Published:July4,2023 r Updated: July5,2023 Annual fireworks tradition lives on despite Hurricane Ian An annual fourth of July tradition in Naples is Fireworks at the Pier, but because of damage from Hurricane Ian, it had to be canceled. To keep the tradition alive, Collier County stepped in Share Play Video An annual Fourth of July tradition in Naples is fireworks at the pier, but because of damage from Hurricane Ian, it had to be canceled. To keep the tradition alive, Collier County stepped in, lighting up the sky at the Paradise Coast Sports Complex. 19 Packet Pg. 289 11.A.a "When they said that they were having it here, I was like we're going there," said Gerilynn Waterburg, Naples resident. The community was happy to be able to celebrate together tonight, despite the change of plans. "I used to go to the Naples pier," Waterburg, said. Naples residents weren't sure if there was going to be a Fourth of July celebration this year. "In light of the Naples city fireworks not happening, the county decided to move the fireworks over here," said Jeff Walters, Sports Facilities Business Development Director. And it was quite the celebration. "I'm like celebrating like fireworks and giving other people Iike, happiness to like, joy in their self," said Shoshana Colon. From the start, the event was packed. People enjoyed bounce houses, face painting, laser tag, live music and, of course, delicious food. Having this celebration truly means a lot to the community, given the year we've had. "After hurricane and, like, a lot of like stuff happened," said Naples resident Moses De Jesus, "everybody was just, I don't know, like distant because of what happened, but now it's bringing everybody together." The celebration may be over, but fireworks are still lighting up the sky across Southwest Florida. Keep celebrating, but remember to stay safe. N 0 Q. d Cn E L 0 M M to N 20 Packet Pg. 290 11.A.a Time capsule opened celebrating the Collier County Sheriff's Office turning 100 year old Reporter: Michelle AlvarezWriter: Paul Dolan Published: July 7, 2023Updated: July 7, 2023 https://winknews.com/2023/07/07/time-capsule-collier-county-sheriffs-office/ Play Video 100 years ago, on July 7, 1923, the Collier County Sheriff's Office was created. All day long on Friday, they've been sharing pictures of the deputies celebrating their centennial. Many posed for the camera, holding up signs and even a happy birthday CCSO frame. The group also cracked open a time capsule that was sealed decades ago. Three time capsules were revealed on Friday. While each was buried at different times, they were designed to be opened simultaneously. The Collier County bicentennial memorial time capsule was dedicated 47 years ago on July 7, 1976, to commemorate our nation's 200th birthday. N 0 Q. as Cn E A �L 0 r M M to N 21 Packet Pg. 291 11.A.a In it there are hand-written letters, photos, an old guest book and a vintage WINK microphone cover. "Collecting representative items to tell the stories of the past is really what we're all about," said Amanda Townsend, the director of the Collier County museums. Celebrating 100 years since its inception, they showed us some of the contents of its time capsule, which was sealed 25 years ago. "We went through the documents and videos that were placed inside; you might find funny that one of the things we found was a VHS tape, which we don't have the capability right now to run," said Collier County Sheriff Kevin Rambosk. The videotape is a good example of how things change and improve. While most of the entire day was spent looking back at the past, there is a plan to also look toward the future. "We'll be dedicating a new time capsule to be opened in 2076, our country's tricentennial," said Townsend. The Viva Florida time capsule was dedicated by the Collier County public library 10 years ago in celebration of the 90th anniversary of Collier County. It was recently retrieved from its burial spot in front of the flagpole at the Naples depot museum. 22 Packet Pg. 292 11.A.a iI C U= ft=PW 1PBS and NPR for Southwest Florida PBS EM Collier County offices open up the past to celebrate 100 years WGCU I By WGCU Staff Published July 10, 2023 at 2:02 PM EDT https://news.wgcu.org/section/human-interest/2023-07-10/collier-county- offices-open-up-the-past-to-celebrate-100-years 'nareaWe"dez / Commissioner Bill McDaniel, District 5, looks at some of the items from the time capsule that is now on display at the Collier Museum at Government Center, Naples. Three time capsules were opened to help celebrate 100 years of Collier County Government. The Collier County Bicentennial Memorial Time L O a a� E N 'i 3 O H r M M tD N M N O N r-+ N 3 7 Q U1 L O Q L Cn E :.i Q 23 Packet Pg. 293 11.A.a Capsule was dedicated July 7, 1976, to commemorate the Bicentennial Year of the United States of America. It was opened July 7, 2023, the 100th Anniversary of Collier County. The Sheriff's Time Capsule was sealed on the 75th Anniversary of the Collier County Sheriff's Office. It also was opened on July 7, 2023, by the elected Sheriff in celebration of the Collier County Sheriff's Office 100th Anniversary. The third capsule was the Viva Florida Time Capsule. It was dedicated by the Collier County Public Library on May 8, 2013, in celebration of the 90th Anniversary of Collier County and Viva Florida 500, to be opened on the 100th Anniversary of Collier County in 2023. The Collier County Bicentennial Memorial Time Capsule, opened Friday, was dedicated July 7, 1976, to commemorate the Bicentennial Year of the United States of America to be opened July 7, 2023, the 10011 Anniversary of Collier County. It was recently removed from its concrete chamber on the Government Center campus in time for its unveiling. The Sheriff's Time Capsule was sealed on the 75t" Anniversary of the Collier County Sheriff's Office and was also Friday in celebration of the Collier County Sheriff's Office 100t" Anniversary. The Viva Florida Time Capsule was dedicated by the Collier County Public Library on May 8, 2013, in celebration of the 90t" Anniversary of Collier County and Viva Florida 500, to be opened on the 100t" Anniversary of Collier County in 2023. It was recently retrieved from its burial spot in front of the flagpole at the Naples Depot Museum. The Collier County Sheriff's Office new Mobile Museum showcases an array of historical artifacts, photos and documents associated with the agency's century of service in keeping Collier County safe. Inside the sheriff's office capsule were jail keys, an operations manual from the jail, dispatch cards and the old cotton jail uniforms. The sheriff's office will be creating another time capsule to be opened on the125th anniversary. 24 Packet Pg. 294 11.A.a 1 of 12 There were VHS tapes in the time capsule. They had to send them off to the lap to be digitized so they could be watched. The Collier County Bicentennial Memorial Time Capsule was dedicated July 7, 1976, to commemorate the Bicentennial Year of the United States of America. It was opened July 7, 2023, the 100th Anniversary of Collier County. The Sheriff's Time Capsule was sealed on the 75th Anniversary of the Collier County Sheriff's Office. It also was opened on July 7, 2023, by the elected Sheriff in celebration of the Collier County Sheriff's Office 100th Anniversary. The third capsule was the Viva Florida Time Capsule. It was dedicated by the Collier County Public Library on May 8, 2013, in celebration of the 90th Anniversary of Collier County and Viva Florida 500, to be opened on the 100th Anniversary of Collier County in 2023. Andrea Melendez 25 Packet Pg. 295 11.A.a 2of12 An old police uniform from the Collier County Sheriff's Department. The Collier County Bicentennial Memorial Time Capsule was dedicated July 7, 1976, to commemorate the Bicentennial Year of the United States of America. It was opened July 7, 2023, the 100th Anniversary of Collier County. The Sheriff's Time Capsule was sealed on the 75th Anniversary of the Collier County Sheriff's Office. It also was opened on July 7, 2023, by the elected Sheriff in celebration of the Collier County Sheriff's Office 100th Anniversary. The third capsule was the Viva Florida Time Capsule. It was dedicated by the Collier County Public Library on May 8, 2013, in celebration of the 90th Anniversary of Collier County and Viva Florida 500, to be opened on the 100th Anniversary of Collier County in 2023. Andrea Melendez 26 Packet Pg. 296 11.A.a kris 3of12 7 Items from the Collier County Bicentennial Memorial time capsule. The Collier County Bicentennial Memorial Time Capsule was dedicated July 7, 1976, to commemorate the Bicentennial Year of the United States of America. It was opened July 7, 2023, the 100th Anniversary of Collier County. The Sheriff's Time Capsule was sealed on the 75th Anniversary of the Collier County Sheriff's Office. It also was opened on July 7, 2023, by the elected Sheriff in celebration of the Collier County Sheriff's Office 100th Anniversary. The third capsule was the Viva Florida Time Capsule. It was dedicated by the Collier County Public Library on May 8, 2013, in celebration of the 90th Anniversary of Collier County and Viva Florida 500, to be opened on the 100th Anniversary of Collier County in 2023. Andrea Melendez 4 of 12 27 Packet Pg. 297 11.A.a The Sheriff's time capsule was this trunk. The Collier County Bicentennial Memorial Time Capsule was dedicated July 7, 1976, to commemorate the Bicentennial Year of the United States of America. It was opened July 7, 2023, the 100th Anniversary of Collier County. The Sheriff's Time Capsule was sealed on the 75th Anniversary of the Collier County Sheriff's Office. It also was opened on July 7, 2023, by the elected Sheriff in celebration of the Collier County Sheriff's Office 100th Anniversary. The third capsule was the Viva Florida Time Capsule. It was dedicated by the Collier County Public Library on May 8, 2013, in celebration of the 90th Anniversary of Collier County and Viva Florida 500, to be opened on the 100th Anniversary of Collier County in 2023. Andrea Melendez 5of12 A collage of images were made into art. The Collier County Bicentennial Memorial Time Capsule was dedicated July 7, 1976, to commemorate the Bicentennial Year of the United States of America. It was opened July 7, 2023, the 100th Anniversary of Collier County. The Sheriff's Time Capsule was sealed on the 75th Anniversary of the Collier County Sheriff's Office. It also was opened on July 7, 2023, by the elected Sheriff in celebration of the Collier County Sheriff's Office 100th Anniversary. The third capsule was the Viva Florida Time Capsule. It was dedicated by the Collier County Public Library on May 8, 2013, in celebration of the 90th Anniversary of Collier County and Viva Florida 500, to be opened on the 100th Anniversary of Collier County in 2023. Andrea Melendez 28 Packet Pg. 298 11.A.a 6of12 The Collier County Sheriff's Office new Mobile Museum will showcases an array of historical artifacts, photos and documents associated with the agency's century of service in keeping Collier County safe Andrea Melendez 29 Packet Pg. 299 11.A.a 7of12 Commissioner Bill McDaniel, District 5, looks at some of the items from the time capsule that is now on display at the Collier Museum at Government Center, Naples. Three time capsules were opened to help celebrate 100 years of Collier County Government. The Collier County Bicentennial Memorial Time Capsule was dedicated July 7, 1976, to commemorate the Bicentennial Year of the United States of America. It was opened July 7, 2023, the 100th Anniversary of Collier County. The Sheriff's Time Capsule was sealed on the 75th Anniversary of the Collier County Sheriff's Office. It also was opened on July 7, 2023, by the elected Sheriff in celebration of the Collier County Sheriff's Office 100th Anniversary. The third capsule was the Viva Florida Time Capsule. It was dedicated by the Collier County Public Library on May 8, 2013, in celebration of the 90th Anniversary of Collier County and Viva Florida 500, to be opened on the 100th Anniversary of Collier County in 2023. Andrea Melendez b. i0m c 'a 8of12 Items from the Collier County Bicentennial Memorial time capsule. The Collier County Bicentennial Memorial Time Capsule was dedicated July 7, 1976, to commemorate the Bicentennial Year of the United States of America. It was opened July 7, 2023, the 100th Anniversary of Collier County. The Sheriff's Time Capsule was sealed on the 75th Anniversary of the Collier County Sheriff's Office. It also was opened on July 7, 2023, by the elected Sheriff in celebration of the Collier County Sheriff's Office 100th Anniversary. The third capsule was the Viva Florida Time Capsule. It was dedicated by the Collier County Public Library on May 8, 2013, in celebration of the 90th Anniversary of Collier County and Viva Florida 500, to be opened on the 100th Anniversary of Collier County in 2023. Andrea Melendez 30 Packet Pg. 300 11.A.a 9of12 The Collier County Sheriff's Office new Mobile Museum will showcases an array of historical artifacts, photos and documents associated with the agency's century of service in keeping Collier County safe Andrea Melendez 31 Packet Pg. 301 11.A.a 10 of 12 The Collier County Sheriff's Office new Mobile Museum will showcases an array of historical artifacts, photos and documents associated with the agency's century of service in keeping Collier County safe. Andrea Melendez 11 of 12 The Collier County Sheriff's Office new Mobile Museum will showcases an array of historical artifacts, photos and documents associated with the agency's century of service in keeping Collier County safe Andrea Melendez 32 Packet Pg. 302 11.A.a 12 of 12 The Collier County government's time capsule comntained old photographs, old books, and videotapes The videotapes forced the county to look around for a working VCR. The county will also create a new time capsule, but wasn't sure of a target opening date yet. 33 Packet Pg. 303 11.A.a W EL TRAVELING LIFESTYLE HOME TRAVEL NEWS DIGITAL NOMAD U.S. TRAVEL TRENDING u Florida's Tourism Thriving Despite Recent Travel Warnings And Political Issues JAR ASHKENAZI•JULY 7 2023 FLOP DA TR AMiEWS, UPDATES AND TIPSTR NEWS 0 COMMENTSI MIN P Despite debates over politics that arose from policies enacted by its Republican Lawmakers, the summer travel season in Florida seems unphased. The policies of Gov. Ron DeSantis and other Republican Lawmakers have prompted civil rights groups to rethink their travels to Florida. Groups such as the League of United Latin American Citizens, the 34 Packet Pg. 304 11.A.a National Association for the Advancement of Colored People and the L.G.B.T.Q. organization Equality Florida has all issued Warnings for those coming to Florida. Other minority groups such as the National Association for the Advancement of Colored People (NAACP), even issued a Warning that "Florida is openly hostile toward African Americans". Only the second travel advisory in its 114-year history, the first coming in the summer of 2017 When Missouri Lawmakers passed a bill rolling back state protections against discrimination. Some of the socially conservative policies enacted by Governor DeSantis have included limiting gender and sex education and barring teaching of Advanced Placement African American history. This led Disney to pause political donations in Florida, along With suing the governor and even scrapping a $1 billion development in Orlando. 35 Packet Pg. 305 11.A.a A tourism titan in the United States, the state of Florida had 137.6 million visitors in 2022, the most in its history. The wave of tourist interest has crept into the first quarter of this year seeing 37.9 million people visit in the first three months. Thanks in large part to the Walt Disney World® Resort in Orlando, FL, the city saw 74 million travelers in 2022, making it the most - visited city in the United States. In 2021, visitors to the state supported nearly 2 million jobs and nearly $102 billion to Florida's economy. DeSantis and Dana Young, president and CEO of Visit Florida, the state's official tourism marketing corporation, have called the opposition to new Laws enacted as a "political stunt" and that it would have a negative impact on the hospitality professionals in Florida. 36 Packet Pg. 306 11.A.a TheCH MPION The latest DeKalb County news, photos and events. DeKalb's most -trusted news source Naples boutique hotel is a standout July 11, 2023 Gale Horton Gay 0 Comments Florida, French Frose, Naples, The Capri Inn, Trianon Old Naples My first impression of The Capri Inn in Naples, Florida, was almost marred by an uncooperative GPS that took me and my traveling companion to several wrong destinations. Then Divine intervention stepped in. Divine Davis is the front desk staffer for the inn who talked to me by phone repeatedly trying to resolve my predicament, going so far as to stand outside the property to flag us in. Later after check -in, she served complimentary champagne, drove us in the inn's cute five - passenger electric cart to a nearby restaurant for a light lunch and gave us a brief tour of the city's trendy areas. Now that's exemplary customer service. Formerly the Trianon Old Naples, the 58-room property is now part of the Opal Collection and undergoing room renovations. Shades of whites, creams and blues dominate public 37 Packet Pg. 307 11.A.a spaces and guest rooms. The vibe is relaxed, understated elegance. There's also the two - bedroom, two -bath Coquina Cottage with a fireplace. addition to one -bedroom guest quarters and two -bedroom suites, there's a cottage with fireplace. I was hosted for two nights in a two -room suite. Both the living room with wet bar, fridge, microwave, dining area as well as the bedroom with king bed were spacious and stylish. The Capri Inn's location is ideal —bordering a residential neighborhood with upscale homes and less than a mile from the beach. It's a short walk or drive to popular spots for dining and shopping. Experience Naples Visitors Center is located across the street from the inn, and Tin City, an open-air waterfront collection of shops and restaurants with rustic tin roofs, is a few blocks away. Guests can request shuttle service in the inn's electric cart to nearby destinations. At every turn, the boutique hotel's staff was helpful and cheerful, a refreshing departure from the indifferent attitude too common in many customer service experiences. The inn offers continental breakfast in the morning, cookies and infused water are set out in the afternoon. 38 Packet Pg. 308 11.A.a r The inn's vibe is relaxed, understated elegance. For recreation, guests can check out bicycles on site, and the property has an outdoor saltwater pool. Two great meals in one day proved that Naples has culinary chops. That light lunch I mentioned was enjoyed at Caffe Milano on 5th Avenue S that features rustic Italian cuisine. We stopped by during the 3 to 4:45 p.m. Happy Hour (half price menu items and $5 cocktails). The lasagna I ordered was the best I've ever eaten with tender homemade pasta, a delectable sauce with the right balance of meat and cheese. For dinner that night, my husband and I were hosted at Sea Salt on 3rd Street. The chef sent out a pre -dinner treat —a tempura shrimp with a sweet chili glaze that was a delectable first bite. The potato gnocchi with shrimp, crab and butternut squash along and shaved Brussel sprout salad that I ordered did not disappoint. A forkful of hubby's boneless port wine barbecued short ribs, which were fork tender, made clear he, too, had chosen well. 39 Packet Pg. 309 11.A.a An outdoor pool is one of the inn's amenities. I can also recommend The French Brasserie Rustique, which offers casual French classics. Don't miss the French Frose, a refreshing frozen concoction of rose wine, vodka, citrus and rose water, and the so satisfying roasted duck leg with port reduction. Room rates at The Capri Inn range from $179 to $399 per night for the king or double queen rooms and $599 to $2,000 per night for the cottage. For more information on the inn, go to opalcollection.com/capri-inn/. 40 Packet Pg. 310 11.A.a IV '7ATIj� bi col Experts panic over Florida tourism as major conventions flee state's 'unfriendly political environment' Adam Nichols July 7, 2023, 10:02 AM ET Ron DeSantis / Gage Skidmore Convention organizers are pulling out of Florida, which is devastating knock -on tourism and causing panic over the future of the industry, experts warned in a report Friday. When asked for a reason why they were scrapping plans, one organizer wrote simply: "Governor DeSantis." 41 Packet Pg. 311 11.A.a More than half a dozen planned conventions in Broward County, which encompasses the Fort Lauderdale area, have been scrapped in recent months, according to a list drawn up by the county's tourism promotion group Visit Lauderdale and reported by the South Florida Sun Sentinel. "We lost this program due to political climate," Visit Lauderdale notes on a decision by the Supreme Council of America Inc., Ancient & Accepted Scottish Rite Masons to cancel its meeting, planned for August next year. It also canceled 855 hotel rooms Thousands of dollars are also being lost by restaurants and attractions by visitors going elsewhere. "We were so close on this one," read another note on the cancellation of the 2024 National Family and Community Engagement and Community Schools Conference - it also pulled out of more than 2,000 hotel rooms. "Group decided to pull out of Florida due to concerns about what the Governor is doing in the education/schools and that he will likely run in 2024. They do not want to lose attendees due to this." Stacy Ritter, president of Visit Lauderdale, told the Sun Sentinel, "It's not directed at South Florida. We're not doing anything different than we've been doing for the last 30 years. "From an economic standpoint, this is very harmful," she explained. "We saw in 2020 what happens when visitors stay away — people lose their jobs. By not coming here, the residents of our county, whose values align with these organizations, get hurt. Minority, women and LGBTO+ businesses rely on visitors for their existence. Staying away hurts those very people." 42 Packet Pg. 312 11.A.a The American Specialty Toy Retailing Association had planned a 3,000- person conference in 2026 but is instead headed to Milwaukee. In a note to Visit Lauderdale, it's spokesperson Beth Miller cited the "unfriendly political environment in Florida." "This would otherwise be such a fabulous destination for the group. I sure hope things become less polarizing soon," she said. The effect on tourism has been seen across Florida, the Sun Sentinel reported. A DeSantis spokesperson told the Sun Sentinel the cancelations were "nothing more than a media -driven stunt." 43 Packet Pg. 313 11.A.a Pad 1) cNeiv fl ork 111c Despite Battle Over Politics, Florida Tourism Rolls On Even as civil rights groups suggest travelers should rethink trips to the state because of policies enacted by its Republican lawmakers, it remains a tourism juggernaut. And some visitors say their spending actually supports opposition to the new laws. The summer travel season in Florida seems undimmed, despite debates over politics and travel advisories from some groups. Credit ... Scott McIntyre for The New York Times By Tariro Mzezewa June 30, 2023 For months leading up to Jean Franco Rivera's one-year wedding anniversary, he had the perfect plan to celebrate: Travel to Disney World and go on all his favorite rides with his husband, Ahmed, and brother-in-law, Luis. The three men, all gay and Latino, are originally from Puerto Rico, but now live in Texas. As the trip approached, Jean Franco, 44 Packet Pg. 314 11.A.a 42, said they felt somewhat concerned about traveling to a state that had passed legislation targeting L.G.B.T.Q. people in recent months. But in the end, they went. And on a recent Saturday, they were just part of the usual throng of people at the Orlando theme park, waiting in line for Space Mountain, Guardians of the Galaxy and Jean Franco's favorite ride, Flight of Passage. At Disney World that day, you would never have known that the League of United Latin American Citizens, the National Association for the Advancement of Colored People and the L.G.B.T.Q. organization Equality Florida had all recently issued warnings telling people to reconsider coming to Florida because of the policies of Gov. Ron DeSantis and other Republican lawmakers. I had traveled to Florida in the wake of the N.A.A.C.P.'s advisory to see whether the warnings had any effect. The Riveras and other travelers told me that while they were against many laws recently passed in Florida,they didn't feel that canceling their vacations would help anyone — or change the policies. In fact, several travelers said that they visited Disney and certain parts of Florida to get away from politics. "Coming to Disney, especially, is like entering a safe zone," Stephanie Kate Jones, who was visiting the park from Wales in the United Kingdom, told me. "Coming here is a way to escape reality and the stress of everyday life." And while the warnings were widely covered outside the state, they have so far seemed to have little or no impact on tourism numbers. "Travel has always transcended politics," said Stacy Ritter, the president and chief executive of Visit Lauderdale, the Fort Lauderdale tourism organization. "People have always traveled to places where they don't agree with the politics because they want to see something new, different. They want an experience. They want a vacation." DeSantis vs. Disney Governor DeSantis, who was overwhelmingly re-elected in 2022 election, has introduced socially conservative policies, from the so-called "Don't Say Gay" education bill limiting gender and sex education to the decision to bar the teaching of Advanced Placement African American history because it was a form of "indoctrination" to a tough crackdown on undocumented immigration. Mr. DeSantis, who recently entered the 2024 presidential race, has also been in a dispute with Disney since last year, when the company said it would pause political donations in Florida because of the sex education bill. The two sides then began battling for control of the board that oversees Disney World's development, with Mr. DeSantis trying to take control of it and limit Disney's authority. 0 a E A 0 M M N 45 Packet Pg. 315 11.A.a Disney sued the governor over the issue this spring and in May the company said it was scrapping a $1 billion development in Orlando. While announcing his candidacy for presidency, Mr. DeSantis said that the N.A.A.C.P. advisory was "a total farce." The travel warnings, he said, were a political stunt. "These left wing groups have been doing it for many, many years. And at the end of the day, what they're doing is colluding with legacy media to try to manufacture a narrative," he said. But Brandon Wolf, the press secretary of Equality Florida said that the organization has received an increasing number of inquiries about whether it is safe for L.G.B.T.Q. travelers to go to Florida. "We felt it imperative that we answer the incoming inquiries honestly and completely," he said. 0 a In announcing L.U.L.A.C.'s advisory, the group's president, Domingo Garcia, had warned that "DeSantis' enforcement regulations will treat us like criminals, transporting a a dangerous person who only wanted to visit family or enjoy Disney World." Cl) E N And Derrick Johnson, the president and chief executive of the N.A.A.C.P. said in an c email in response to Mr. DeSantis's comments: "As long as our contributions to this 17 country and the powerful stories of our rich backgrounds, continued struggle and M survival are denied, Black Americans need not pour our labor, time, or money into the state." The Sunshine State juggernaut Florida is a tourism juggernaut. In 2022, it had 137.6 million visitors, the most in its history, according to Visit Florida, the state tourism organization, and in May the governor's office proudly shared that Florida welcomed 37.9 million people in the first three months of this year. Orlando remains the most -visited city in the United States — 74 million people traveled there in 2022. According to Visit Florida, in 2021, visitors to the state contributed $101.9 billion to Florida's economy and supported more than 1.7 million Florida jobs. While many Floridians said that travel warnings from civil rights organizations have symbolic meaning, few said they were concerned that people would stop visiting the state altogether. Some people recalled the backlash over North Carolina's 2016 "bathroom bill," which kept transgender people from using bathrooms that aligned with their gender. The fallout over that bill was immediate and significant, leading to its repeal. Nicolas Graf, associate dean at New York University's School of Professional Studies' Jonathan M. Tisch Center for Hospitality and Tourism, said a state's policies might keep those who are politically active from visiting a destination, but "the notion that travelers 46 Packet Pg. 316 11.A.a — business or leisure travelers — will really change their behavior due to politics, I think that's a minority of people." And that's true across the political spectrum: Lance Toland, a conservative Georgia - based business owner who approves of Mr. DeSantis's attempts to rein in Disney, said a state's policies wouldn't keep him from visiting. Liberal laws in California, for example, don't keep him from going there, he said. "I can't worry about what each state's stance is. It doesn't affect me." In many popular tourist spots, life was going on without interruption when I visited. In Winter Park, just north of Orlando, lines for restaurants like Prato, a casual Italian spot with a large outdoor patio, were lengthy. When I stopped several shoppers exiting upscale boutiques along Park Avenue, they said that while they had heard of the dispute between Disney and Mr. DeSantis, they hadn't heard about the travel advisories. Ashley Smith, 32, was visiting a friend in Winter Park for the weekend and was heading out for a boat tour of Winter Park's lakes. Asked what she thought about the advisories, she said that she didn't understand how limiting her travels could possibly be connected to the state's political dramas. A more welcoming stance The advisories come after years of work by tourism officials across the state to expand its visitor base. In 2021, for example, the Greater Fort Lauderdale Convention and Visitors Bureau announced that it had changed its name to Visit Lauderdale and it had a new flashy tagline: "Everyone Under the Sun." Visit Lauderdale was just one of several tourism boards in the state that, in the past decade, have recognized that international, Black, Latino and L.G.B.T.Q. travelers have the discretionary income to spend on vacations and real estate and that it would be smart to appeal to them. But these days, tourism boards, destination marketing organizations and travel businesses around the state are trying to figure out how to keep appealing to a diverse range of travelers. Many of them prefer not to address the controversy directly. Florida's tourism marketing organizations are funded through a bed tax — when a traveler checks into a hotel or resort, a percentage of what they pay for their stay goes to fund the work done by visitors' and tourism organizations. That tax is controlled by state statute. Leaders of three destination marketing organizations, all asking to speak anonymously, said that while they do not support the recently enacted laws they are worried that criticizing Mr. DeSantis publicly could lead to retaliation by the Legislature, which could cut back or eliminate funding for their organizations. Jen Cousins, the co-founder of the Florida Freedom to Read Project and a mother of four who is part of a federal suit challenging the sex education bill, said she believes that 47 Packet Pg. 317 11.A.a players in the travel industry, including cruises, airlines, destination marketing organizations and others, should speak up against the recent legislation. She also noted that in meetings with the education secretary, Miguel Cardona; the assistant secretary for health at the U.S. Department of Health and Human Services, Adm. Rachel Levine; and the secretary of health and human services, Xavier Becerra, she and other activists were told they had the support in Washington, but, she said, "no one has stepped in." The Department of Education and the Department of Health and Human Services did not respond to requests for comment. By going to Disney, which has been in a battle with Gov. Ron DeSantis, some visitors said they were supporting opposition to his policies, Credit ... Joe Burbank/Orlando Sentinel, via Associated Press Ms. Ritter, the president and chief executive of Visit Lauderdale, was willing to go on the record. "Do I think the impact will be felt immediately? No, I don't," she said. But, she said, she's already seeing business and corporate travelers, who make up a significant part of the travel industry, look elsewhere. In the week after the civil rights organizations issued their warnings, seven large conferences and conventions walked back their plans to be in Fort Lauderdale, she said. Many event organizers, Ms. Ritter said, are looking ahead to events happening three to five years from now and far fewer are considering Florida. Her organization isn't even bidding for certain events because they feel like a lost cause. 48 Packet Pg. 318 11.A.a "And that's directly related to state policies," she said. Not really Florida Part of Jean Franco Rivera's reason for going ahead with his anniversary trip was that he felt his travel dollars were actually being spent in opposition to Mr. DeSantis's policies, because they were going to Disney. "Disney is standing up for our rights and being here feels like supporting their decision to stand up to DeSantis," he said. "Many people who work at Disney are part of our community, the L.G.B.T.Q. community, and being here is our way of supporting them." Many travelers I met at Disney World and along the Jacksonville Beach Pier suggested that the parts of the state that they were most likely to visit were, in some way, not really Florida. Key West, Miami, Wilton Manors, St. Petersburg and Sarasota traditionally vote Democratic and have swaths of L.G.B.T.Q. and immigrant residents who, in many cases, disagree with the legislation being put forth. Visitors said that by supporting the economies of these places they could defy the state's Republican lawmakers. They also said they felt conflicted about the advisories, saying the warnings felt like an escalation of politics that could potentially harm local business owners, low -earning residents and liberal enclaves more than Mr. DeSantis or Republican lawmakers. Some Florida residents felt the same way. "As a resident of Orlando, our tourist mecca, I don't tend to advocate for a travel ban because a lot of our friends work in these low - paying travel jobs," said Ms. Cousins. "They're the ones being affected, not the top -paid C.E.O.s." For the moment, those involved in tourism in the state feel like they are walking a line. Rachel Covello, of Outcoast, a digital magazine that focuses on L.G.B.T.Q. community, said that the publication used to promote the state overall as an inclusive destination. Now, while not telling people to say away, she said, it is highlighting specific destinations that are known to welcome L.G.B.T.Q. travelers. "We pivoted our focus," she said. "We don't want to look like we're blind to what's happening in our own state as we're promoting tourism." 49 Packet Pg. 319 11.A.a GULFSHORE BUSINESS yK1,THYEEST FLUB CA'b 3Eb- YiEoe OF Bx;ir4Ewb Hurricane Ian and other factors leave SWFL scrambling to capitalize on tourism BY DAVID D EY JULY 1, 2023 PHOTO CREDIT: SOUTHWEST FLORIDA INTERNATIONAL AIRPORT; GETTY TIETZ; GETTY; VISIT FORT MYERS Tourist season wasn't supposed to be this way. ALEX WHITE: BRIAN Coming off a record -setting year for air traffic flowing into both Southwest Florida International Airport and Punta Gorda Airport, plus a record -setting year for generating tourist tax revenue in Lee County, 2023 seemed poised to break those records again. The country had largely relearned how to live under the backdrop of COVID-19, and by many metrics tourism had exceeded pre -pandemic levels. The Boston Red Sox were supposed to get back on track with their first uninterrupted and normal spring training season since 2019. They were hoping to renew their sellout streak at the Fenway South complex. The Minnesota Twins were supposed to pack their own stands across town at Hammond Stadium. Spring breakers would be flocking back to the Lani Kai Island Resort on Fort Myers Beach once again. Other hotels and restaurants would be full, from Marco Island and Naples on north to Port Charlotte and Punta Gorda and all parts in between. Hurricane Ian blew away those expectations over an eight -hour stretch on Sept. 28. 50 Packet Pg. 320 11.A.a With thousands of hotel rooms and dozens of restaurants no longer existing, Southwest Florida tourism took on a different tone following Hurricane Ian. The storm wiped out more than 30% of Lee County's hotel rooms. "We have to be realistic," says Tamara Pigott, the executive director of the Lee County Visitor and Convention Bureau. "We had a major hurricane. The rebound is happening. The visitors want to come. The visitors who have come back, want to come back again. That's the good news. How people feel when they come here —how it feels to them, the experience that they have —is what drives them back. "But the majority of the rooms that are gone were on a white, sandy beach. That's a challenge for us." \ a =t s ire p• G ~ M Cl) Flights not soaring Air traffic at RSW plunged during tourist season. For the first time in 40 years, when the record book opened, air traffic declined from September to October during the same year. It also dropped by 16% from one year prior, from 515,077 to 432,667 passengers. Year -over -year passenger percentages dropped at RSW during a six-month stretch, a statistical rarity only seen during the onset of COVID-19 in 2020, in the months following Sept. 11, 2001, and at the peak of the Great Recession in 2008-09. In 2022, November (-18%) and December (-20%) saw double-digit year -over -year percentage decreases. In 2023, the same held true for January (- 11 %), February (-16%) and March (-23%). The Punta Gorda Airport fared much better in the immediate months after Hurricane Ian. In 2022, November (-17%) and December (-3%) saw much lower percentage decreases than RSW. In January (+16%) and February (+1 %), PGD actually had percentage increases in passenger counts from 2022 before being hit with a decrease in March (-6%). Yet James Parish, the chief executive officer of the Punta Gorda Airport, still expected 2023 numbers to slightly surpass last year's record. 51 Packet Pg. 321 11.A.a The opening of the 785-room Sunseeker Resort Charlotte Harbor in October should alleviate any room shortage problem in Charlotte County. "We still had record numbers," Parish says. "But we would have been well above those record numbers. We're on pace to make up for our losses this year. It's the lack of hotel space, which is going to be resolved in a couple of months. And there has been a shortage of pilots and a shortage of crews." Spring training figures drop The Boston Red Sox and Minnesota Twins attendance figures mirrored the airport numbers. The Twins had 17 Grapefruit League home games this year, drawing an average of 6,089 fans, the team's smallest average turnout in 10 years, with about 35% of the seats empty on any given day. "Attendance was down," says John Martin, who as owner of the Fort Myers Mighty Mussels minor league baseball team, manages ballpark operations for the Twins during spring training. "When we looked at it through the scope of when we had full spring training, it took us back to 2017, '18 and ' 19." That's because in 2020, COVID-19 cut the season short. In 2021, the pandemic prompted Major League Baseball to reduce attendance. And in 2022, MLB locked out players until a collective bargaining agreement could be reached, shortening the spring season. "To get a real comparable, we've got to go back five or six years, and the world was a different place," Martin says. "With my analysis, I was really pleased with spring training this year. Our average attendance per game was up. We got the entire schedule in. We had zero rainouts. It was an unmitigated success. It felt like this was a step closer to getting back to normal. With next year's spring training, we would expect to get back to 2017, '18 and '19 numbers. Our experience was, it felt very successful and very much better than 2022 from my perspective." 52 Packet Pg. 322 11.A.a The Red Sox also had 17 Grapefruit League home games, averaging 8,452 fans per game, which was the team's lowest mark since 2011, the final year of the team training across town at City of Palms Park. About 22% of the seats were empty on any given day. From 2011 through 2020, when spring training games were canceled because of the pandemic, the Red Sox had sold out 145 consecutive games. "There were some different economic factors all of us were facing here in the region," says Shawn Smith, the new general manager of Florida operations for the Red Sox. "This was the first time in all four years that we had a `normal' spring training. We were thrilled with the way the community responded." The loss of so many beach area hotel rooms clearly affected attendance, Smith said. "It certainly has a trickle -down effect," he says. "It affects the restaurants. It affects other businesses. It was devastating. It certainly had an effect on out-of-state visitors to be able to come here and have a place to stay. You have some Red Sox fans who couldn't come down because it was a challenge to find hotel rooms or Airbnbs. And you had people who lost their homes and needed other places to stay." Bed tax numbers nosedive Hurricane Ian made its biggest impact on the tourist season by squashing the typical returns for bed taxes, especially in Lee County, where tourism tax revenue fell by almost 50% in the first March following the storm. Revenue dropped from $11.3 million last year —the record for the month of March —to about $5.6 million this year, a gap of about $5.7 million. That 50% plunge was more than twice the 23% drop in airport passenger numbers. Robert Wells, the vice chair of the Lee County Tourist Development Council and also the owner of Cabbage Key and Tarpon Lodge, explained why. "It's almost dizzying looking at all the different numbers that you see out there," Wells says. "But I think to the point as to why you are seeing such big factors, one is occupancy, and the other is 53 Packet Pg. 323 11.A.a what you're actually charging for a room. If your room rate is going down, or if a property that charges more per available room goes down versus one that charges maybe a little less —the combined lack of occupancy and lower room rate will bring those tax dollars down at an even greater rate than what you first thought." The average daily room rate in Lee dropped by 15.4% to $246.51 in March. Occupancy fell by 6% to 80.2%. RevPAR, a metric that stands for revenue per available room, dropped by 20.5% to $197.69. "In Lee County, unfortunately, so many of the coastal properties were out of service and continue to be in many cases," Wells says. "That's going to continue to weigh on the overall county results that you're going to see in bed tax collection." In Collier County, about $6.3 million in tourist tax revenues were collected in March, for once more than neighboring Lee to the north. Those numbers were down, but just by 1.65% compared to one year prior. "We did see some significant slippage during the month of March," says Paul Beirnes, the tourism director for Collier County. "Everybody in March saw an interesting sort of wobble. There's no one silver bullet; it's a combination of a lot of things." Those things weren't just related to Hurricane Ian damage, either, Beirnes said. Only about 750 rooms were still down in March in Collier County, but they were luxury hotels and big revenue generators. "During March, we had red tide that was knocking on our door," Beirnes says. "There was also a tremendous amount of random things that were going on that we have determined certainly took away from that Florida positivity. We referred to it as Florida fatigue. There were a lot of boycotts going on. We have an open carry law that's emerging in Florida. There are some very politically incensed individuals. The month of March was just a weird wobble." In Charlotte County, bed tax collections went down in March, but only by 15%. And in October, November, December and January, revenues actually rose in each of those months from one year prior, because the hotels, built post -Hurricane Charley, weathered Hurricane Ian well and were busy with those in need of shelter. Charlotte County lost about 20% of its rooms to Ian, as compared to Lee County's 31 %. "Recovery workers are leaving the area more and more each month," says Sean Doherty, the tourism director for the Charlotte Harbor Gulf Island Coast, which includes Punta Gorda and Englewood Beach. "The cancellation of several sporting events, including Tampa Bay Rays spring training —we've seen a drop in TDT [Tourist Development Tax] in both February and March. Having said that, I'm not overly concerned at this point, as we are back to having our second - highest year on record for collections, and we're expecting a significant portion of the nonoperational rooms back online fairly soon. And on top of that, Sunseeker Resort is on track to open this fall, which will be a huge game -changer for us." 54 Packet Pg. 324 11.A.a Long road back to normal Other than day trippers heading to Fort Myers Beach, spring break didn't happen in 2023. Melissa Schneider, the marketing director for the Lani Kai Beach Resort, hopes that changes in 2024. But if it does, it will be scaled back. "It's a crawl before a walk," Schneider says. "I think the island can definitely host spring break again. It will definitely be more scaled down. It will definitely be more chill. But I definitely think that's possible." The resort hopes to have some of its rooms operational by the 2023-24 tourist season, she said, when the metrics are bound to start bouncing back. "As you know, it's been very tough since the storm," Schneider says. "The people on the island a have been working very hard. Of course, there was no spring break on Fort Myers Beach. But it was so heartwarming to see people coming out to support the few businesses that were open on the island. E "Our team keeps working hard, trying to get different parts of our hotel up and running. It does A warm the heart to see more and more places open in some capacity. And more people returning to 0 the island. In the coming year, we're going to keep working hard. We hope to have a bar, maybe a restaurant open. Maybe some rooms available. We're just taking it one step at a time and just M staying positive. A lot of that positivity comes from heartfelt comments and messages. It fuels us to continue pushing forward." Bed taxes falling Charlotte, Collier and Lee counties' bed tax collections have been down for the most part since Hurricane Ian wiped out many coastal hotels, especially in Lee. Here's a month -by -month look of tourist season bed tax revenue and the year -over -year percent decreases (or, in a few instances, increases). October Charlotte County: $440,189 (+23%) Collier County: $1.9 million (-6.3%) Lee County: $1.9 million (-40%) November Charlotte County: $469,913 (+13%) Collier County: $2.4 million (+4.5%) Lee County: $2.4 million (-39%) 55 Packet Pg. 325 11.A.a December Charlotte County: $614,798 (+2.8%) Collier County: $2.6 million (-9%) Lee County: $2.9 million (45%) January Charlotte County: $963,143 (+.05%) Collier County: $3.7 million (-17%) Lee County: $4.3 million (45%) February Charlotte County: $905,395 (-7.8%) Collier County: $5.4 million (-9%) Lee County: $4.3 million (46%) March Charlotte County: $1.1 million (-14%) Collier County: $6.4 million (-1.6%) Lee County: $5.7 million (-50%) Flying not so high While setting records for passenger counts in 2022, managers of the Southwest Florida International Airport and Punta Gorda Airport had to contend with plummeting passenger counts during tourist season. Here's a look at the year -over -year passenger count decreases (and increases) for both airports from November 2022 through March 2023, the 2022-23 tourist season. November RSW: 812,305 (-18%) PGD: 124,718 (-17%) December 0 a a� c� U) E N 0 M M M N O N 0 7 a� Q 0 Q. a� L cc E U 0 r Q 56 Packet Pg. 326 11.A.a RSW: 862,368 (-20%) PGD: 175,555 (-3.4%) January RSW: 932,896 (-11 %) PGD: 173,911 (+16%) February RSW: 967,416 (-16%) PGD: 182,829 (+1 %) March RSW: 1,166,442 (-23%) PGD: 234,515 (-6%) Crunched by the numbers While significant progress has been made since Hurricane Ian, the future of Fort Myers Beach remains uncertain. Despite a steady pattern of businesses in town reopening, Ian took more than structures and icons; it took away stability of the tourism industry, which drives the area's economy. 57 Packet Pg. 327 11.A.a As of March 7, 9,825 hotel rooms, which is 68.6% of the pre -Hurricane Ian inventory, are open in Lee County, according to the Lee Visitor and Convention Bureau. The remaining 32% of hotel rooms can be attributed to the loss of inventory on the barrier islands, including Fort Myers Beach. Pink Shell Beach Resort & Marina is one of the few to reopen, housing both FEMA families and vacationers. So far in 2023, Pink Shell is 50% operational and has experienced a 70% decrease in revenue. General Manager Bill Waichulis said the revenue decrease translates to more than a $25 million loss. In comparison, Pink Shell experienced a 17% decrease in revenue during the COVID-19 pandemic. Waichulis has managed Pink Shell for nearly 20 years, seeing the effects of COVID-19, the BP oil spill and the red tide event of 2018. "I went back and looked at all the events," he says. "I can tell you Ian was the worst by far. If you took all three islands and that magnitude of impact on jobs [and] income, it's just a tremendous hit." The hotel industry is feeling that hit especially hard, since inventory is scarce and those that are open have limited services and amenities. Due to those limitations, transparency with guests is top priority for Pink Shell. As of April, some elevators are out of service, the pools are closed and daily construction and painting is happening on -site. "We're upfront with them, but what we're selling them is the weather and shelling is fantastic, the beach is not crowded, the sunsets and view haven't changed and you're seeing rates right now that you'll probably never see again," Waichulis says. Between April and May, Pink Shell charged 50% to 70% less than its usual rates. Waichulis said if people remain willing to visit knowing the limitations, they are directly contributing to the rebuilding of Fort Myers Beach. "Every month, you're getting another business on the beach kind of opening," he says. "But they're only going to sustain being open if we have vacationers here. It's just the grim reality and I think the traveler understands that." The devastation on Fort Myers Beach caused insurance increases and exacerbated the labor cost and workforce housing issues. "Business loss is just not fathomable," Waichulis says. "You would've never thought you would've seen something like this and you don't insure for it. A lot of businesses like us, we insured for a 500-year storm and you get an over 1,000-year storm. Your insurance dollars only go so far." Pink Shell's insurance increased by 250% in 2023, Waichulis said. "We're going to have to somehow pass those expenses on to the consumer and give them a product that they're going to want to return to every year," he says. "That's the challenge." 58 Packet Pg. 328 11.A.a Labor costs will also continue to increase, along with the need for workforce housing. Since Ian, Pink Shell went from 330 employees to 110. "We're just a small part of that, but if you take every hotel and restaurant on the islands and add that together, you can see the amount of potential jobs that were lost," Waichulis says. "You have a lot of people that had to move out of the area just to find employment because of the number of businesses being closed." About 10% to 15% of Pink Shell employees lived on the island pre -storm, but now, Waichulis said he doesn't have any employees that live on the island. "A lot of my employees rented before they got pushed out by Airbnb and Vacation Rentals by Owner," he said. "Now, those cottages aren't going to be Airbnb or Vrbo, they're going to be million -dollar houses that are second homes." Despite the challenges, Waichulis is optimistic that 2024 will be a good year, especially considering the pent-up demand for hotels. Pink Shell had newer construction in comparison to others, with older or lower -level buildings ultimately being further behind in rebuilding. Not only are hotels in low inventory, but so are vacation rentals on the beach. "All those 1950s cottages that people Airbnb or Vrbo are gone," Waichulis says. "I think you have a supply and demand issue that will be good for the businesses that are able to open. Most of the money that we make in the hotel business here is January through April. So being open and fully ready for next season is important for us." While the future remains uncertain, Pink Shell, along with other businesses on Fort Myers Beach, can only rebuild and assimilate as time goes on. "I've been through a couple of these hurricanes and it's not a sprint, it's a marathon," Waichulis says. "You've got to pace yourself as a marathon. Our goal right now is to focus on getting more facilities up and really getting the resort fully up by the end of the year, and not lose a ton of money doing it." — Katiuska Carrillo N 0 0. d W Cn E A �L 0 0 M M to 59 Packet Pg. 329 11.A.a globihty obal Trawiler T, F � r � 44W V.— (1 T}le Rik_-Ce A., %F'cz The Ritz -Carlton, NapleF officially opens with a new design, amenities and guest experiences. Situated on the beach of Southwest Florida, the luxury property debuts Vanderbilt Tower, a 14-floor expansion designed exclusively for Club -level guests. This tower comes complete with a dedicated check -in, spacious and highly appointed guestrooms and an elevated Ritz -Carlton Club Lounge experience. Packet Pg. 330 r � 44W V.— (1 T}le Rik_-Ce A., %F'cz The Ritz -Carlton, NapleF officially opens with a new design, amenities and guest experiences. Situated on the beach of Southwest Florida, the luxury property debuts Vanderbilt Tower, a 14-floor expansion designed exclusively for Club -level guests. This tower comes complete with a dedicated check -in, spacious and highly appointed guestrooms and an elevated Ritz -Carlton Club Lounge experience. Packet Pg. 330 11.A.a As The Ritz-Carlton's largest Club Lounge in North America, the new Club Lounge at The Ritz -Carlton, Naples boasts 4,000 square feet of private check -in, full - service bar, private dining spaces, dedicated kid's area and exclusive curated programming. 1' �ry I `"' p , } L.-I_ © The Ritz -Carlton, Naples Other new additions to the property include 10 fully enclosed, air-conditioned, poolside bungalows with cascading doors. Each bungalow comes with its own private bath, television, entertainment system and service bar. The hotel also welcomes guests to dine at any of its new culinary destinations. The lobby bar centers around a 61 Packet Pg. 331 11.A.a master sommelier signature Champagne tasting menu celebrating the heritage of the region. Other dining outlets include Sofra, a new restaurant serving shareable plates of Eastern Mediterranean cuisine. FOXI } 5011THWESI FLORIDA 'Full of mysteries': Collier County digs up history in three time capsules Fox 4's Kaitlin Knapp watched as Collier County officials dug up multiple time capsules from different years. July 2, 1976 t� "WALTER tome 62 Packet Pg. 332 11.A.a By: Kaitlin Knapp Posted at 3:56 PM, Jul 07, 2023 and last updated 9:35 PM, Jul 09, 2023 COLLIER COUNTY, Fla. — Collier County was established 200 years ago. To mark the bicentennial, we're getting a look at some history from inside a three time capsules the county opened this week. "I think history helps us connect to each other and to the past," said Amanda Townsend, Director of Collier County Museums. A time capsule, put into the ground July 7, 1976 was opened exactly 47 years later. "There is a little booklet of zoning regulations that could fit in your pocket," Townsend said. "One of the fun things that we found were some seeds, some heirloom seeds or tomatoes and watermelons." They also found a lot of documents, though some were damaged by Ian. "One of the reasons we like to put documents in time capsules is because they preserve really well," Townsend said. 63 Packet Pg. 333 11.A.a This year also marks loo years since the first Board of Commissioners meeting in Collier County. "History is fascinating. It's full of mysteries," Townsend said. Mysteries, found in another time capsule opened this week. The Collier County Sheriff s Office sealed one in 1998, opening it on the centennial of the sheriffs office. 0 "It brought back a lot of great memories," said Collier County Sheriff Kevin Rambosk, who was the Naples City Manager 25 years ago. co "Something we don't see anymore are VHS tapes that were placed inside. y A Of course we have old budgets and old newspaper articles." 12 M They're now adding this to their mobile museum, which is going to stick N around. N "We think we're going to keep it and just adjust it each year going back with information that we find that's historical," Rambosk explained. Though not as old, the county dug up its final time capsule from 2013 at the Naples Depot Museum, dedicated by the Collier County Library. Inside they found things like documents, a panther paw print and USB drive. "We have to learn from our past so that we can become a better society," Townsend said. To keep our history going, Townsend says they're going to put together another time capsule, potentially in the one used in 1976. 64 Packet Pg. 334 11.A.a "We're going to assess it a little bit and make sure it will be appropriate to maintain whatever the contents are for 53 years," she said. Instead of burying it, Townsend says they will likely put it inside the museum archival system. Now they're asking the community, what would you put in it? You can write down your answers at the museum at 3331 Tamiami Trail where you can also check out the time capsule exhibits. M Packet Pg. 335 11.A.a 0000 —S&I lign Up Coastal B RE EZE.,,, https://www.coastalbreezenews.com/news/community/museums/history-preserved/article 9a0ee9ac- 2119-11ee-a6ae-237e77f5a349.htm 1#:^':text=H istory% 20Preserved,4%3A00%20PM. History Preserved 0 By: Lynn Alexander lynn(cr�,coastalbreezenews.com Official document from the 1976 Board of County Commissioners verifying the time capsule contents. Packet Pg. 336 11.A.a A vintage Collier County Sheriff's uniform was just one of the items found in the CCSO Time Capsule. Pamphlets found in the Bicentennial Memorial Capsule along with ajar of Jubilee watermelon seeds and ajar of Walter tomato seeds. It was at 2:00 PM on July 7, 1923, that Collier County officially came into existence, and one hundred years later, the County celebrated! Three separate time capsules slated to be opened on the tooth anniversary received a welcome reception on July 7, 2023. The Collier County Bicentennial Memorial Capsule was dedicated on July 7, 1976, the USA's bicentennial. Tucked away in the Government Center campus, the contents revealed a 67 Packet Pg. 337 11.A.a plethora of artifacts. There were handwritten letters, official documents and photos, a County Zoning Regulations pamphlet from 1961, and even watermelon seeds from Millie Sharrod's "Watermelon Patch" in Immokalee, dated June 12, 1976. A bicentennial capsule wouldn't be complete without Collier County -specific tooth USA Anniversary memorabilia like a ruler and liter bag for your car. Collier County and the Sheriff's Office (CCSO) celebrate the same anniversary and in 1998, on the 75th anniversary of the CCSO, a time capsule was created to be opened on Collier's Centennial. The sheriff's time capsule had documents, reports, budgets and a vintage officer's uniform. Sheriff Rambosk, who 25 years ago was city manager for the City of Naples when this time capsule was sealed said, "One of the things we found was a VHS tape which we don't have the capability to run right now." The Sheriff's Office also has a new Mobile Museum with historical artifacts, photos and documents highlighting their too years of keeping Collier County safe. A brass trio from Artis- Naples brass trio performs "Rising," composed by Wyatt Fox. It premiered during the reception. The piece will be included in a time capsule currently being organized to be opened in 2076. The Viva Florida Time Capsule was dedicated on May 8, 2013, by the Collie County Public Library. Buried in front of the flagpole at the Naples Depot Museum, the time capsule had captured a vast array of documents and artifacts from ten years ago. m Packet Pg. 338 11.A.a Now that three time capsules have been opened, it's time to prepare another to close. The Collier County Museum is preparing a time capsule to be unveiled in 2076, the United States Tricentennial. Part of its content debuted on July 7th. "Rising," by Naples Philharmonic Youth Orchestra member Wyatt Fox, was composed specifically for this occasion and performed for the first time by a brass trio from Artis-Naples Philharmonic Orchestra. The contents of the time capsules, along with a historical perspective of Collier County dating from 1923, are on display at the Collier County Museum at Government Center. You can also offer your thoughts on what should be in Q the next time capsule! Visit the Collier County Museum at Government Center, 3331 Tamiami Trail East, Naples 34112. The museum is open Tuesday through Saturday from 9:00 AM to 4:00 PM. U) E N Additional Coverage links: c PIRRIINA https://ground.news/article/collier-county-time-capsules-unveiled-at-musem 710ce1 https://www.haVstack.ty/v/collier-county-opens-time-capsule-1976 https://spotonflorida.com/southwest-florida/4709939/time-capsule-opened-celebrating-the- collier.html Packet Pg. 339 11.A.a JULY 2023 DIGITAL & SOCIAL MEDIA REPORT — BUZZY FORD JULY 2023 2023 2022 Twitter Accounts (1) Twitter Tweets & DMs Sent: 16 Twitter Tweets & DMs Sent: 19 Engagements: 119 Engagements: 172 Link Clicks: 10 Link Clicks: 09 Followers Gained: 26 Followers Gained: 26 Impressions: 4,273 Impressions: 5,847 Facebook Accounts (5) Facebook Posts Sent: 35 Facebook Posts Sent: 73 Engagements: 37,352 Engagements: 59,401 Link Clicks: 9,109 Link Clicks: 15,044 New Fans: 698 New Fans: 1214 Impressions: 4,502,447 Impressions: 3,311,161 Instagram Accounts (3) Instagram Media Sent: 92 Instagram Media Sent: 136 Engagements: 2,810 Engagements: 3,793 Followers Gained: 504 Followers Gained: 756 Instagram Impressions: 710,406 Instagram Impressions: 1,304,731 CrowdRiff 7.5k interactions and 27k views 6.6k interactions and 18k views ThresHold360 83,443 Views / 161,607 Engaged Views Data not available Notable Tasks • Strategic Marketing Summit • Threshold 360 Project • Update various partner listings • Promote PCSC Independence Day Celebration • Facebook Live: Naples Beach • Update of Collier County Tourism website page • Generate TDC Monthly Meeting Agenda • Creation of Instagram Reels • Update the "In the News" section, highlighting various destination coverage. • Update website media center with various PR & publication initiatives • Write monthly Coastlines article • Assist CVB Staff with various applications & IT support • Social Media Monitoring of red tide status • IDSS Database Project 0 a a� E N 'i 0 M M tD N c'M N O N r-+ N 3 Q L 0 Q Cn aD r a 70 Packet Pg. 340 11.A.a • Website Content updates • Repair Broken website links • Produce Instagram destination guides • Capture various destination videos & images for Social Media Marketing. • Review Social Media posts with Brazil Social Team • Conduct weekly Social Media Content Meeting • Renew Website Domains. 71 Packet Pg. 341 11.A.a TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero — Global Sales Manager July 1, 2021 — July 31, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 48 20 Number of Tour Operator Contacts 0 1 Number of FAM's/Site Visits 0 1 Number Trade Shows Attended 1 0 Meetings & Events: July 7, 2023 — meeting with Ari Barrios with Travelzoo. This is a follow up from IPW to discuss international marketing opportunities in UK and Germany where they also have teams. July 17, 2023 — Quarterly Strategic Procurement meeting. July 18, 2023- Exercise - Tropical Cyclone Fleming - SIMULATED EOC Conference Call July 18, 2023 — Greta Kamaterou — Travelsavers to discuss marketing opportunities for the upcoming conference at the JW Marriott Marco Island September 2024. July 19, 2023 — Annual Marketing Summit- brainstorming day with partners event for FY24 marketing plan. July 20, 2023 — Zoom call with Annette Eckhard with Diamond to discuss upcoming initiatives before we both go on vacation. July 21, 2023 — Call with Brand USA to upload assets to the website for the October 2023 conference July 24 — August 4, 2023 — Out on vacation. Colombian Influencer Engagement and Impressions Report: 72 Packet Pg. 342 11.A.a COLOMBIA CC IPT JUAN CAMILO VELEZ/KASEDNA JUNE 2023 NAPLES Influencer Name: Kasedna Reach: 146.3K Engagement: 1, 2K Media Value: 99,6K Coverage Description, if applicable: Juan Camilo share pics and videos of his experience in Paradise Coast Host Partners): Paradise Coast All Partners Mentioned: stay bridge suites naples marco, tin city naples, 5th avenue south, third street south, the french naples, hyatt house naples, fifth avenue naples, princess naples botanical, go pure, inn at pelican bay, waterside shops Travel Agent Academy July 1— 31, 2023 Enrollments: All -Time ti Enrollments: WD 929 296 COUNT COUNT Graduates Unit 1: All Ti— 'I-� Graduates Unit l: VTD 524 UNIT 1 COMPLETED 184 UNIT 1 COMPLETED Enrollments: Selected Date Range 24 COUNT Enrollments: Last 7 Days 2 COUNT Graduates Unit S: Selected Date Range 'I'� Graduates Unit 1: Last 7 Days 15 UNIT 1 COMPLETED 1 UNIT 1 COMPLETED UK/Ireland, German and Latam offices German Office: upcoming FAMs and coop's we are working on. UK office: Working on Brand USA Travel Week, October 16-20, 2023. Submitted requested assets to Brand USA. Appointment scheduling opens soon. Both offices are working on a partner training webinar on how to work with international tour operators. t= 0 a a� c� E N 7 0 M M N M N O N N am Q L 0 E U 2 r Y Q 73 Packet Pg. 343 11.A.a LATAM offices are slowly wrapping up for November contract sunset. Upcoming Strategic Initiatives: Florida Local TA mini-FAM — August 24-25, 2023 Luxury German Tour Operator Visit — September 5-7 Partner webinar: How to work with international tour operators — September 14 Delta Vacations University September 29 — October 1 74 Packet Pg. 344 11.A.a LATAM ., . •1-7. BRAZIL TRADE & PR ACTIONS • 50 Travel agents trained • 20 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 08 Media Calls ARGENTINA • Actions with Trade: 10 Sales Calls 2 Trainings 60 Agents trained CHILE • 14 targeted sales calls to promote & develop the Paradise Coast • 20 Successful Contact 0 4 Post Instagram • 1 mailing • 1 New Joint Ventures to create new activities and events COLOM BIA TRADE ACTIONS During July, between face-to-face and virtual meetings, the team conducted 15 interactions with travel agencies and tour operators in Bogota, Cucuta y Bucaramanga. Training Seminars: Cucuta, Jul 12 /2023, 60 travel agents Bucaramanga. Jul 13 /2023, 60 travel agents Activities to be developed in August: - An average of 5 meetings with prospective agencies and 10 maintenance sales calls are expected. - 4 e-flyers will be sent to AVIAREPS Colombia's database. Reach: approx. +2.4K leads per mailing. Total reach 9.6K. M EXICO • 25 Targeted sales calls to promote PC • Webinar with PE-TRA Operadora. Training to their travel agents of Merida 75 Packet Pg. 345 11.A.a Product development: ■ Packages to Naples and Marco Island with Bestday and Viaje y Punto Strategies in Progress: • Preparing the Press release we will be sending for August. • 25 Sales calls to follow up on Paradise Coast presentation. Monthly report highlights to Finance: • We are at 80% annual goal in sales calls • Total impressions so far 1,130,220 (during oct 2022-july 2023) 76 Packet Pg. 346 11.A.a UK & IRELAND ACTIVITIES - 1-31 JULY, 2023 Highlight of the Month National Geographic Traveller UK - Adrian Phillips' article has now been published NATIONAL GEOGRAPHIC TRAVELLER WHERE TO STAY Lime Tree Bay Resort, Islamorada. Doubles from $300 (£240), B&B. I imetreebayresort.com Opal Key Resort & Marina, Key West. Doubles from $280 (£225). opalcollection.com JW Marriott Marco Island Beach Resort. Doubles from $525 (J7420). ma rriott.com La Playa Beach & Golf Resort, Naples. Do ubles from $400 (020). laplayaresort.com MORE INFORMATION visitflorida.com fla-keys.co.uk paradisecoast.rom Following Adrian Phillips' trip to Florida's Paradise Coast in August 2022, his Florida article has now been published in the July issue of National Geographic Traveller UK. The ten -page feature focuses on Florida Keys and Florida's Paradise Coast, highlighting the incredible outdoor experiences of the destinations, including Adrian's stay at JW Marriott Marco Island Beach Resort and LaPlaya Beach & Golf Resort in the fact box. Tours with Debbie Lotter of Audubon Corkscrew Swamp Sanctuary, Don McCumber of Everglades Area Tours and Bob McConville of Dolphin Explorer, featured as the main part of the copy. A tour operator package with America As You Like It, including two nights in Marco Island and two nights in Naples, was also included. We worked closely with Visit Florida for this co-op activity with estimated results: Reach 48,000 and value $114,409 USD UK & Ireland Market Update Extreme weather conditions across the globe have dominated the news agenda in July, with all seven of the Earth's continents reported to have experienced extraordinary temperatures and climate emergencies such as heatwaves, droughts and floods. While the rest of Europe recorded record - breaking temperatures in many locations, the UK has seen wet and windy conditions facilitated by 'Atlantic mobility'. Despite the soaring temperatures in Europe, Ryanair reported to have flown a record 18.7 million passengers in July as Brits sought to escape the rain at home. Meanwhile, the lower temperatures in Britain have attracted a surge in European tourists looking for 77 Packet Pg. 347 11.A.a respite from their heat stricken countries, according to Sky News. The Association of Leading Visitor Attractions said it had "seen a real boom in visitors from Spain, Italy, Greece, Turkey, to London, in particular, over the last three weeks". With July reported to be the hottest month on record around the world, the LIN has warned that we are entering an 'era of global boiling', sparking a fresh conversation about the impact and dangers of climate change. Reports have suggested that countries in Southern Europe, which rely heavily on tourism, could be affected in the future, as holidaymakers look to cooler spots in northern Europe for their summer vacations. However, Jean-Pierre Mas, president of the French travel agency association "Entreprises de Voyage", suggests that this does not necessarily mean that tourism will collapse in countries like Greece, Spain and Italy, but that the seasons will shift to become more attractive to travellers in spring and autumn. The Bank of England continues to raise its base interest rate, as investors have sparked fears that Britain has a deep-rooted inflation problem. Interest rates are likely to rise to a 15-year high of 5.25% from 5% at the beginning of August. Prime Minister Rishi Sunak had pledged in January to halve inflation this year, a goal which now looks unlikely. Despite rising household costs, Brits are expected to continue to prioritise their holidays. TTG reported that two -fifths (40%) will dip into their savings over the next year to fund their international travel plans, while a third will divert spend away from other areas to ensure that their holidays can go ahead. The second edition of the Amadeus' Consumer Travel Spend Priorities report found international travel was once again ranked by consumers as the highest discretionary spend priority out of six spending categories. The report predicted that clients will spend 28% more on travel over the next year. Prime Minister Rishi Sunak has been spotted on his summer holiday during a trip to California, with his wife Akshata Murty, and two young daughters Krishna and Anoushka pictured in the press on Santa Monica Pier and at Disneyland. Meanwhile, back home, protestors outside Mr Sunak's property in North Yorkshire were arrested after climbing on the roof with a sign that read "no new oil". Marketing, Sales and Promotional Activity Trade Overview Travel spending in the latter half of the summer has decelerated. This is reflective of British Airway's acknowledgment that there will be challenges this summer, particularly due to French ATC strikes impacting multiple airlines, as well as global supply chain issues affecting aircraft availability. It is hence unsurprising that the prospect of delays have posed significant obstacles for travel agents to make sales during Q2. The primary hurdle however, remains price increases and matching prices. Despite the challenges faced by travel agents, sales for summer 2023 are still looking to significantly outperform last summer, with sales currently at 98% of 2022 bookings despite only being just over half 78 Packet Pg. 348 11.A.a way throughout the year. Data reflected by Barclays earlier this week, shows that Brits are prioritising spending on overseas holidays, with airline spend increasing by 33.5%. According to TTG Travel Agent Tracker, there has been a 71% increase in the average number of new enquiries in Q2 2023 compared to Q2 in 2022. This interest has converted into material sales, as the same trend is reflected in the 68% increase in sales and bookings in Q2 2023 compared to Q2 2022. British Airways reiterates this stance, stating a strong leisure demand in all cabins. Overall the number of UK adults choosing to go away has surged to 78%. Notably, the surge in spending coincides with a decline in concerns about personal finances and essential costs. Nationwide reports that the percentage of people worried about financial matters has dropped to 57%, down from 67% the previous month and illustrates the lowest figure this year. TTG's research further aligns with this finding, showing that financial optimism has reached its peak for the year. Interestingly, the largest spike in bookings during Q2 2023 compared to the same period last year has come from the over-55 age group. Bookings made by individuals over 55 years old have increased by an impressive 66%, signifying a 16% rise from last year's levels. In July, the Mediterranean emerged as the preferred destination for over two-thirds of Britons, significantly outweighing other choices. Spain, particularly the Canaries, led the list. Greece closely followed Spain, with other European seaside locations scoring highly in popularity. Other European cities came second to seaside destinations, whilst the United States experienced a decline in performance due to challenging exchange rates and a reduction in corporate travel to the country. Despite this, the USA still was still the fourth most popular holiday destination. The most impactful event affecting travel in July has been the wildfires that ravaged several Greek islands. Over 80 wildfires occurred amid intense heatwaves in Europe, leading to mass evacuations, notably in Rhodes, where 20,000 people were evacuated. TUI had to cancel package holidays for customers travelling to affected hotels until the second week of August and organised repatriation flights to bring stranded customers back home. The trend of increased bookings to the Mediterranean is speculated to not be as prominent next year due to record -breaking temperatures, reaching up to 45 degrees centigrade. Disturbing TV footage of charred hotels, harrowing evacuation stories, and unbearable heat have made consumers reconsider their travel plans. Travel agents are witnessing a cautious approach among some customers, while others are switching destinations altogether. In response to this prediction, Greece has taken steps to promote post -wildfire recovery and boost tourism. They have announced an increase in agent familiarisation trips so that travel agents can experience the island's recovery efforts firsthand. UK start-up airline Global Airways, had their official launch party in London at the end of July. The airline has purchased four Boeing A380 aircrafts and plans to launch non-stop trans -Atlantic service between London and the USA in summer 2024. The company has listed its first routes to be to New York (JFK) and 79 Packet Pg. 349 11.A.a Los Angeles (LAX) with an additional 3 further routes by the end of 2024. Events UPCOMING EVENTS 2023 DATE EVENT LOCATION August Finalizing all co-op activity — for Year End UK August Family Traveller —Virgin Atlantic Holidays promotion UK 15 August Visit Florida annual partners meeting and planning briefing London September Facebook consumer promotion TBC UK & Ireland 16-19 October Brand USA Trave Week UK & Europe London Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include but not limited to: British Airways Holidays and British Airways (BAH): We continue to monitor our current activity and ensure the BAH team are able to convert into room night bookings for our area. Virgin Atlantic Holidays (VAH): Ongoing collaboration with Family Traveller for an upcoming consumer promotion — targeting the affluent family market and Virgin Atlantic Holidays will act as Call to Action (CTA) with direct link to our hotel accommodation offerings. Copy being revised with various amends. America As You Like It: Our consumer promotion is currently in progress highlighting beach, luxury and nature with direct CTA for conversion to enable increased room night bookings and increased length of stay. Part of the !- Packet Pg. 350 11.A.a campaign includes online advertising, with ads linking directly to the Florida's Paradise Coast page within the tour operators website. Examples of the online ads can be found below: Various other opportunities: We are constantly reviewing additional opportunities but will most likely push into next financial year after October. Visit USA UK Annual July 4t" Summer Event, The Hurlingham Club, London — 6t" July Attended the annual summer event for the Visit USA — where all leading US tour operators are in attendance. It is an excellent opportunity to network and gather updates market intelligence. Tour operators reporting strong sales for this summer, and growing month on month into 2024 — the high end market is not been impacted by cost of living. We were able to meet with the Brand USA team ahead of the Travel Week in October — see below image: Below: Oonagh McCullagh-Boyle with the Brand USA team E:� Packet Pg. 351 11.A.a Kraft Media — Orlando Video featuring Florida's Paradise Coast: Following up on final delivery and billing to ensure processed prior to year-end. Trade and Media Tool Kit for Use: On an ongoing basis updating and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'ONLY Paradise will Do' key messaging — updated with in the strapline — all very relevant as UK and Ireland visitors return, many for the first time since early 2020, and now following the hurricane. We continue to follow the lead and guidance from the CVB for all our messaging. Co-op Marketing and Paradise Advertising All activity approved and activated. Updates: Industry updates included within our CVB weekly Zoom meeting for planning and reference — all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. We are closely monitoring our stock as we prepare for the new Visitor Guides. Public Relations and Communications Activity Media Overview - Trends & Media Updates TRENDS With summer in full swing, many of the national newspapers have focussed on European breaks and last-minute summer sun deals this July. The Mail on Sunday wrote about "European breaks, exploring 82 Packet Pg. 352 11.A.a Venice and its islands" whilst The Daily Telegraph featured "30 ways to keep the family happy in Europe this summer". The Times featured "Where to glamp in Europe" and The Guardian featured "Europe's coastal hotspots" whilst The Sun published articles on last-minute and all-inclusive European breaks. Domestic travel remains a popular theme this month with staycation features taking the top spot in The Daily Telegraph with "Britain's best beach huts", whilst The Sunday Times wrote "Top 7 seapools in the UK" and "Winning Weymouth, best beach 2023". The i Paper featured "Take me to the beach" Dunbar - Scotland" with the Guardian featuring "Shore -thing: The UK's best seaside spots". Publications also continued to weave sustainability into their messaging with key -media titles promoting train travel as an eco-friendly alternative to flying. The Sunday Times featured an article on the "Slow N train to Slovenia" whilst The Daily Telegraph featured "Why a journey by train is a ticket to Alaska's real, 0 a raw wilderness". The i Paper's feature specifically tapped into affordability with an article titled, "Overland, under budget train travel". c� U) In travel news, airport strikes swept across the UK this month causing upset amongst British holiday- w A goers as many people were denied their summer holiday. Many titles covered the news putting a 0 negative stance on travel at the start of the school holidays. The Times covered the strikes with "Travellers face a summer of chaos as Gatwick staff strike over pay", The Sunday Telegraph featured M "Hundreds more baggage handlers vote on joining strikes at Gatwick" and City A.M. with "Gatwick N Airport prepares to avoid another summer of travel chaos". r� MEDIA UPDATES In more positive news, award -winning travel publication SUITCASE Magazine has been bought by HS New Travel and we look forward to seeing what this new chapter brings for SUITCASE and its team. Mail Metro Media also announced the launch of 'The Knowledge' this month. The new daily newsletter is specifically designed for mobile and will feature the best global news, culture and lifestyle content, from a "charming and witty perspective". July also saw a number of promotions. In national publications, Niamh Kirk was appointed Lifestyle Writer at the Daily Mirror and Kirsty McEwen was appointed Deputy Digital Editor at The Guardian. Huw Oliver has left his role as UK Editor for Time Out and joined The Times travel team as Head of SEO. In travel, Kelly Ranson left her role as Acting Editor of Cruise & Travel to go freelance. Katie McGonagle, currently Editor -at -Large at Wanderlust Magazine, has been appointed Acting Editor of Cruise & Travel and Natasha Lovell -Smith takes the digital helm as Features Editor at IoveF00D after her previous role as Editor at Great British Food Magazine. In consumer and lifestyle publications, Sharnaz Shahid was officially appointed Deputy Online Editor of HELLO! following her supporting role at the magazine. Tessa Crowley was appointed Digital Content 83 Packet Pg. 353 11.A.a Editor of Tempus Magazine. Lisa Sinclair was appointed Group Editor of Bauer Media Group working across Bella, Heat and Closer magazines, whilst Jo Chapman was appointed Deputy Lifestyle Editor at the media group after her previous role as Assistant Lifestyle Editor. Bella Evennett-Watts was appointed Deputy Features Editor at Good Housekeeping, Prima and Red Magazine. PR Activity In July, the team proactively pitched the following on behalf of Florida's Paradise Coast: Multi -destination roundups (3): • Ten of the best bestie holiday destinations around the world • Ten of the world's best beaches - from iconic shorelines to hidden gems • Where to land a big catch for International Fishing Month TravMedia requests (6): • BBC Wildlife: Family wildlife holidays around the world • Food and Travel: Travel stories with a foodie twist • LoveEXPLORING: USA Drone Images • The Independent: New hotels & attractions around the world • Travel Begins at 40: Sustainable, regenerative, climate -friendly travel • TTG: Weddings & honeymoon destinations PR Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) July Issue National Geographic Traveller Print Adrian Phillips Show Time! 48,100 $114,409 10.07.23 The Independent Online Megan Eaves USA travel guide: EverythiM 7,561,500 $24,166 you need to know before you 9-0 10.07.23 LoveEXPLORING Online Abra Dunsby 26 Things You Didn't Know You 216,200 $5,528 Could Do In America's National Parks 10.07.23 MSN Travel Online Lottie Gross 26 Things You Didn't Know You 6,996,420 $6,879 Could Do In America's National Parks 24.07.23 NlTravel News Online Kirsty Johnson Where to Land A Big Catch for212,418 $5,735 International Fishing Month TOTAL 15,034,638 1 $156,717 t= 0 a a� c� U) E N 0 M M N M N O N a� Q 0 Q. a� L c m E t U r Q 84 Packet Pg. 354 11.A.a Media Meetings (5) The team met with five media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • Camilla Hewitt, Editor, Well Curated - Editor • Fleur Rollet-Manus, Brand Partnerships Lead, The Telegraph • Julia Pasaron, Editor, I-M Magazine • Pooja Shah, Freelance • Rob Ashrr, Content Creator Social Media Activity Social Media Overview CAMPAIGNS Australia's latest campaign capitalises on the FIFA Women's World Cup 2023 Taking place from 20 July - 20 August the FIFA Women's World Cup is jointly being hosted by Australia and New Zealand. 'Holiday Highlights', the latest instalment of Tourism Australia's global 'Come and Say G'day' campaign, is being rolled across social media as well as other platforms in key international tourism markets who are competing in the FIFA Women's World Cup. The campaign aims to show audiences the breadth and depth of unique travel destinations and experiences in Australia and sees the return of Tourism Australia's brand ambassador, Ruby the souvenir kangaroo, voiced by Australian actress and Tourism Australia's global ambassador Rose Byrne. (Source New Zealand's 'Beautiful Game' content similarly taps into the World Cup fever As an extension of the country's 'If You Seek' campaign launched last year, Tourism New Zealand has launched a new video inviting consumers to "follow one young girl on a journey through some of Aotearoa New Zealand's most beautiful destinations." The video takes her from Hobbiton to the base of atmospheric Aoraki Mount Cook. UK paid social media activations include an invitation to explore Tourism New Zealand's 'Beautiful Destinations' itinerary. [Source SOCIAL MEDIA NEWS The launch - and growth - of Threads Meta's'answer' to Twitter rocketed past 100 million users less than a week after it went live, making it the fastest -growing app in history. By the end of July, take-up of the app had slowed significantly, most likely due to frustration with Threads' limited features at launch. Meta have introduced new features and more are to come. Many tourism boards have been quick to sign up. Strategies have varied - from Packet Pg. 355 11.A.a replicating Twitter content to leading with visuals and injecting their content with a particular dose of humour. As with all social media platforms, experimentation is key, and will continue to be so as the platform evolves and Meta introduces new features. The roll -out of traditional advertising on Threads isn't yet on the cards, although 'branded content' tools may be introduced in the near future. Twitter gets a rebrand The app formerly known as 'Twitter' continues to evolve. The latest in Elon Musk's string of changes is a rebranding of the app to X. The rebrand is part of Musk's long -held vision of building an "everything app" that not only acts as a social media forum, but also a place for banking, payments, multimedia content and more. The evolving face of will be one to continue to monitor carefully to determine how it affects current activity and the number of consumers on the platform, as well as what new features it may offer to reach target audiences. [Source Social Media Highlights - Facebook Number of posts: 13 Impressions: 3.3k ® �Paradase Coast UK & Ireland 33? . 0 Paradise Coast UK & Ireland From island hopping in the famed Ten Thousand Islands to amazing 7 3 :V at 1855 (j eco-tours, Florida's Paradise Coast is a sailing paradiseCQ3r The iconic Ritz -Carlton in Naples reopens this month, featuring, among other elements, an all -new Ritz -Carlton Club Lounge with Find out more https:lJbit.lyJ44ev66W dramatic floor -to -ceiling ocean views IV iiiii IGJmainsailnaples Find cut more , https:JJbit.lyJ31 #florida #napies #floridalife #scuthflorida #naplesflorida #florida #napies #floridaiife #southflorida #naplesflorida #floArI.I ving #f oridaphotographer #paradisecoast Packet Pg. 356 11.A.a Paradise Coast UK & Ireland Paradise Coast UK & Ireland 4 d - 0 25 July at 13:47 - 0 Magic hour airboat rides ,—.No better way to explore the shallow It's always fun to make new Friends on holiday waters and swamps o1 the Everglades f� "W: I01--rdaff in Y: ©Naples Marco Island Everglades CVB #florid. #naples #floridalife #.—thfl—ida #naplesflorida #florid. #naples #floridalife #scuthfl—ida #naplesflorida WI-idaliving #f1.ridaph.tographer #paradisecoast #floridaliving #fl—idaph.t.grapher #paradi..... m M Packet Pg. 357 11.A.a MONTHLY SALES & MARKETING ACTIVITIES JULY 2023 SUMMARY OF ACHIEVEMENTS DIAMONDE 0 Execution of our joint 132C campaign with Visit Florida and German high -gloss travel publication AMERICA Journal Execution of our massive 62C "Summer Push" campaign with German OTA Expedia Group Preparation of our luxury tour operator fam trip with Greater Fort Lauderdale, Sep 5-11 Content creation for our participation in the standalone mini brochure for Florida with Swiss tour operator Knecht Reisen Participation at the Independence Day Event of Brand USA in Frankfurt on July 4 Execution of our 13213 standalone e-learning with Germany's leading trade publication fvw / Travel Talk Preparation of our marketing plan / strategy FY2324 Hold a virtual destination update presentation to the sales staff of Flamingo Company Fernreisen on Jul 12 SALES ACTIVITIES — B2B & B2C 0 America Unlimited GmbH, Timo Kohlenberg, Owner, Germany NAP Sales Interaction As last activity of our creative art campaign with German tour operator America Unlimited the one -page article on the Naples exhibition was published at Expo Parc Magazine on Jul 1. Please see screenshot below: f� Cm Lust auf Urfaub7 Amlim America United Und das Kunsthaus sorgen firperfektes Fernweh 0 Faszination Fernweh, Sandra Katsch, CEO, Germany NAP Sales Interaction Packet Pg. 358 11.A.a -Contacted Sandra to follow-up on her current business. - Naples and the region benefited greatly from the hurricane (a sad fact but that can't be denied) because so did the more price -conscious customer staying in Naples since there was no option in Fort Myers. Everglades is more of a "drive through" destination for them. The interest in Naples is high, especially for the more high -end client and they have noticed an increased demand for exclusive vacation experiences. RN 2022 were 650 in total and compared to the 2019 RNs with 246 the business has recovered very well. To target on the luxury travel segment, she thinks about creating a new luxury fly & drive for their program and to create a campaign to promote it. The fly and drive will include TPA, St. Pete/Clearwater, FLL, The Keys and NAP. - She will forward proposal within the next few days o Meso Reisen GmbH, Yvonne Lau, Product Manager, Germany N NAP Sales Interaction - She took over product management in late 2022 - Business to Florida is not back on 2019 level, it is struggling because of the high rates for air travel and hotels M - If rates are coming down, they are expecting an increase in business U) - Would like to extend Florida product in 2024 and is interested in joint marketing activities with other Florida w destinations 0 US West Coast (CA) is their bestselling destination in 2023 - They are strengthening their relationship with 13213, working together with TSS group (TA cooperation) M Gave a detailed update on destination and hotel development cMo N - Currently offering 8 trips through Florida, 5 of them include NAP M Have forwarded marketing proposal, packages are starting at EUR 7500 N r, o The Family Project, Stadlhuber Reisen GbR, Katrin Sepmeier, Product & Sales Manager, Germany NAP Sales Interaction -USA is very popular with our customers. - They are specialized in luxury travel for families to worldwide destinations. -In the USA we work together with Excursionist & World Connection Travel. - Kilian Stadlhuber, C00 will be joining our luxury fam tour in September 2023 o Gerald en Amerique, Gerald Ponsard, Owner, Belgium NAP Sales Interaction - He is coming to NAP March 3-4 and asked for recommendations (hotels/attractions) - Provided with detailed presentation and suggestions for his trip. - Will follow-up in a few weeks to see if we can be of further assistance. o Flamingo Company Fernreisen GmbH, www.usareisen.de, Doreen Sell, Marketing Director, Germany NAP Sales Interaction On Jul 12 we hold a virtual destination update presentation to the sales staff of Flamingo Fernreisen. Doreen told us that they receive many requests for our region asking about the status after Ian. Fort Myers also hold a presentation Additionally, they are planning a virtual 132C event on Sep 22 as Florida is very much requested and the positive booking trend continues. Me Packet Pg. 359 11.A.a o DER Touristik GmbH, Carmen Dreymann, Product Manager KUONI North America, Caribbean, Germany NAP Fam Confirmed her participation at our joint luxury fam tour w. FLL from Sep 5-11 o Feinreisen, c/o America Unlimited GmbH, Finn Wuhrmann, Sales Manager, Germany NAP Fam Confirmed his participation at your joint luxury fam trip w. FLL, Sep 5-11 will be in the USA prior to the fam. due to this we will taking over the rebooking charges for his ticket and one- way -ticket to RSW. o Hotelplan Suisse (MTCH AG), Melissa Clausen, Lead Product Manager Travelhouse, Switzerland NAP Sales Interaction -Followed- up with Melissa on their room nights and current business development Nov 1, 2021 to Oct 31, 2022: 191 Pax / 182 room nights Nov 1, 2022 to Oct 31, 2023: 268 Pax / 229 room nights - The numbers are not quite complete as they do not include bus tours, for example. The Florida bookings are still a bit behind for the current fiscal year. - The high prices and partly easy book ability online are the biggest challenges for them right now. o TUI Deutschland GmbH, Daniela Lutzke, Product Management Longhaul Accomodation only & Roundtrips, Germany NAP Fam Trip Confirmed her participation at your joint luxury fam trip w. FLL, Sep 5-11 o Fairflight Touristik GmbH, Kristian Lehmann, General Manager, Germany NAP Sales Interaction FUP on the room night production of 2022. They registered 432 room nights and the trend for 2023 is positive o Expedia Group Media Solutions, Mario Retzerau, Senior Business Development Manager DACH NAP Sales Interaction -Received the first reporting results of our summer push campaign from May 24 to June 30, 2023. 71% of the bookings (203 RNs, 415 pax, Gross BkG $111.8 k) were made for Q4 2023 and mainly the upper segment hotels were booked. - The detailed report will be available for August report. o Travel Trend, Peter van Veenendaal, Product Manager, Netherlands NAP Sales Interaction Peter forwarded us their RNs 2022: 256 and for 2023 they have already registered 280 as of Jul 14. o Knecht Reisen AG, Anja Meier, Product Manager North America, Switzerland NAP Sales Interaction Finalized the content for our inclusion with double page at Florida mini brochure which will be released in Nov 2023 Visit Florida, c/o Lieb Management & Beteiligungs GmbH, Marion Wolf Trade Manager, Germany NAP 132C/62B Campaign -Marion forwarded the final report our of massive 13213/132C Campaign on Florida's Great Outdoors with great results. .e Packet Pg. 360 11.A.a -Please see the full reporting in the addendum. Argus Reisen, Dirk Buettner, Managing Director, Germany NAP Sales Interaction Argus Reisen included NAP with an article in their 62C newsletter which was sent out on July 18. For the full outline of the newsletter please click on below link: https://50735.seu 1.cleverreach.com/m/8169730/531008- 9cdfcf91773db7a45d66eb95ca99ceb27d32c2ae338b26a1973a601888bc242d8d069af180e5520a0f7cad17957c1b e4 MARKETING ACTIVITIES VUSA newsletter Belgium Forwarded content, image and logo for the Visit USA newsletter Belgium which will be sent out end of July 2023. Naples, Marco Island, Everglades & Greater Fort Lauderdale Luxury Fam Trip 2023 - Invited hand -selected tour operators to our joint luxury fam with Fort Lauderdale. The following clients confirmed their participation: - Feinreisen / America Unlimited: Finn Wuehrmann - The Family Project: Kilian Stadlhuber - Kuoni Switzerland: Carmen Dreymann - TUI/airtours: Daniela Lutzke - One more participant is pending at this stage MEDIA / PR / COMMUNICATIONS ACTIVITIES o Visit Florida, c/o Lieb Management & Beteiligungs GmbH, Sabrina Holland, Pr, Social Media / PR Manager, Germany NAP Media/PR -Followed up with Swiss journalist Daniel Jauslin regarding his press trip from Jul 6-12, 2023. He is now working on this article and requested high-res images from the hotels. The West Coast special will be published end of August. We have forwarded a detailed feedback report to Maria/Sandra on July 18 o Meehrerleben, Der Familien-Reiseblog, Antje Gerstenecker, Blogger, Germany NAP MEDIA/PR -Antje is a Florida specialist under the German travel bloggers / journalist. - Her travel blog focusses on family, travel, food and outdoor experiences. 91 Packet Pg. 361 11.A.a N - She uses the long summer break for long -haul travel with her family and in her blog he publishes the experiences she made during her trip. - In the last few years she did several blogs about Florida and some of them included Naples, Marco Island and the Everglades as well. https://www.meehr-erleben.de/lander/auf-delfin-safari-florida/ For the destinations who have supported their trip with attraction tickets / overnights she created standalone blogs — see sample below https://www.meehr-erleben.de/lander/tipps-fuer-crystal-river/ -As she has not been in Naples a while, she would like to take this year's trip to stop by. Timing will be end of August and she will be travelling with her family (2 adults / 2 kids / 1 room). -They are usually staying in more budget style hotels (off the beach) which have a nice pool area or offering added values (such as continental breakfast, happy hours, etc.). In her next blog she would like to focus on state parks around Naples; nature around Naples — Dolphin watching, nature walks; What's new in Naples - Nice and relaxed places to eat, what to see - 35.000-45.000/uniques/month). - As her focus is on family travel and the blog will be about family travel to Florida in summer (the season we need to push out of our market) - Flights, car rental and the rest of her overnights are paid by her own - Forwarded this lead to Sandra/Maria —they will check and get back to her by beginning of August Phil Hollister, Phil Hollister, Germany NAP MEDIA/PR -Phil Hollister is one of the leading content producers with focus on LGBTQ+ Travel in Germany and has produced several video promotions on US destinations in 2023. -For Florida he produced in the past content for St. Pete and Venice. Please see below https://www.youtube.com/watch?v=ZCuJNKb7CgY https://www.youtube.com/watch?v=EhxyUJNDDCE&t=9s -His recent San Francisco clip reached 120,000 persons. -He would be interested to come to Florida again in 2024 (prior to ITB). This would be unfortunately our high season (Jan or Feb) and he would be interested coming to Naples in combination with other Florida destination. - Forwarded this lead to Michelle Pirre, she will check with Paradise Advertising and go back to us. Profi Reisen Verlagsgesellschaft m.b.H., Susanna Hagen, Senior Editor /Product Manager, Austria NAP Media / PR Austrian trade magazine Profis Reisen "T.I.P." published a double page article on the FL destinations which were affected by Hurricane Ian. NAP was included. Please see pdf. of the article in the addendum. blu media network GmbH , Dirk Baumgartl, Editor in Chief, Germany As a result of his individual press trip to NAP, Dirk shared the first of his created Florida features with us. Please see the publication under in the addendum. The article will be featured CSD travel special in our city magazines (July/August issues), circulation 100,000, media value per page 12,950 Euros. Additionally, an article on Florida in the Spartacus Traveler will be published in August. 92 Packet Pg. 362 11.A.a NAP has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,3k Followers). Please see following screenshots. ®Naples, Marco Island, Everglades (DE) ki. tuhli sick fantastisch. iai'ri p Und morgen ... gehen wir dann zum Strand! 10 o #bestewochenendplane... Mehr anzeigen 00 Natasa Manic and 35 weitere Personen a A ...tea I NAP has been allocated a Facebook post on our German 62113 Paradise Coast Facebook Page (348 Followers). Please see following screenshots. Elko Knall isi hies The Ritz -Carlton, Naples, Marco Island, Everglades Naples. (DE) ;o, luhlt sich fantastisch. 7'.1nl' Admin • 5. Uuli 0 Wen heiraten, dann naples! Ein herzliches Willkommen an unsere neuen Mitglieder: Michaela Hoerburger, Susanna Hagen, Karin Buhse, Eike Knall, Isabelle Bauer, De Zett, Sandra Katsch, Toll, dass ihr dabei seid n #paradisecoast #floridaliebe #naplesflorida #Everglades 00 5 3 Kommeniare g�) GOAN mir a Kommentieren B senden 00 Du, Martina Ulrich and 4 weitere Personen 93 Packet Pg. 363 11.A.a EVENTS We participated on behalf of Naples, Marco Island & Everglades on the 4t" of July celebration of Brand USA Germany in Frankfurt. A total of 120 industry and media partners followed the invitation of Brand USA which was a great evening for networking. r @visittheusa @Brand USA #visitTheUSA +�+ #BrandUSA #HappyGthofJuly Germany's leading trade publication published an article. Please see below: https://www.fvw.deltouristikldestination/brand-usa-party-in-frankfurt-usa-touristiker-steigen-in- fra n kfu rt-a ufs-dach-235441 PROJECTS n/a OTHER SALES ACTIVITIES o gabyjordan.TRAVEL, Jordan.Reisen and Meer GmbH, Gaby Jordan, Managing Director, Germany NAP Sales Interaction For the 25th anniversary of her company Gaby has launched a new company name and a new website. In the last a 94 Packet Pg. 364 11.A.a five years the travel agency has developed extremely from a 'normal' travel agency to a boutique agency and specialist in the luxury segment, also with its own packaged tours. The focus on cruises remains. Gaby Jordan Travel is a Serandipians member and has framework agreements with Lufthansa City Center (LCC) and BEST Reisen. Bookings go through all channels: Through tour operators, DMC and directly. Gaby's favorite segment is long-distance travel. She herself travelled a lot during the pandemic and can now incorporate her experience into the consultations and her clients love it. The booking situation very good. During the 25th anniversary event a few weeks ago some vouchers for two or three nights were raffled by hotel partners (e.g., 3 nights Banyan Tree Thailand). The winners are now redeeming the vouchers and booking longer stays. Generally, the advance booking period is slowly extending again after the pandemic. Gaby knows Florida and Naples well. USA bookings are also slowly starting up again, but Florida is not yet in high demand at Gaby Jordan Travel. CONSUMER o Brochure Fulfillment: 4 in total ADDENDUM Final report Visit Florida / TUI Campaign PR — Blu Magazine including Florida feature — Press Trip: Dirk Baumgartl, April 2023 PR—T.I.P. trade magazine: double page article on Florida including NAP after Hurricane Ian ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) Packet Pg. 365 11.A.a Staff Report - Marissa Baker - Sports Complex Manager PCSC General • Hosted July 4t" Fireworks show at PCSC - Full Presentation! • The month of July had a variety of events such as: 4t' of July, FBU Top Gun and various local programming/events such as 3v3 soccer, Copperheads Rugby, and NPSL Semi Finals. • Met with Great Wolf Lodge to discuss future playground amenity for PCSC. • Food and Beverage at PCSC is offering lunch to Wine every week on Wednesday with an average of 40 - 50 lunches served. • The operator has hired a new finance manager and is moving to a new POS system. • Challenge: CCSO Fees have almost doubled. We are not sure yet of the impact this will have on partners or if it will deter them from doing business. Meeting scheduled with CCSO to discuss moving forward with the changes. PCSC Financials -June June 2023 over of Actual Budget Budget Budget Revenue $ 109,237 $ 114,968 $ (5r731) 951 Cost of Goods Sold $ 81,591 $ 40,675 $ 40r916 2011 $ 27,646 $ 74,293 $ (46,647) 379?. Gross Profit Expenses $ 84,314 $ 85,352 $ (1,039) 99Y. Net Operating Income $ (56,5671 $ (11,059) $ {45r608] 5121 June vs Prior Year ( 2022) June 2022 % June 2023 (Py) chwum Change Revenue 5109,237 $ 46,463 $ 62,774 135Y Ccst of G oods Sold $ 81,591 $ 50,902 $ 3D,689 601Y. $ 27,646 $ (4,439) $ 32rD86 723Y Gross Profit Expe,ises $ 84,314 $ 85,713 $ (1,399) 2% Net Dperating Income $ (56,567) $ (90,152) $ 33,485 37% YTD Oct 2022 - June 2023 over % of Artual Budget Budget Budget Revenue $1,664r221 $ 1,045,392 $ 620,829 150% Cost of Goods Sold $ 795,221 $ 366,787 $ 429,434 217% $ 859,WO $ 676,605 $ 192,395 128% Gross Profit Expenses 5 816,370 S 791,213 $ 25,157 103% Net Operating Income $ 52,529 $ (114,608) $167,237 46% YTS vs Prior Yeer YTD YTD 2022 7L YM2023 (Ply) Cho rge Revenue $1,664,221 $ 791,892 $ 872,329 110% Cost of Goods Sold $ 795,221 $ 505,443 $ 289,779 57% $ 869,DD0 $ 286r449 $ 582,550 203% Gross Profit -erses $ 816,370 $ 519,550 $ 296,820 57% Net Operating Income $ 52,629 $ (233,161) $ 285,731 123% W. Packet Pg. 366 11.A.a PCSC Marketing Strategy • Fiscal year 2022-23 will be the first full year that SFC will be operating without legacy events set up by the previous operator. SFC has robustly booked Local Programming Use, with a waiting list for field space. In addition, there is a strong sports events calendar of events with a variety of sports and event organizers. SFC has booked long term events, with weekends from September — May all booked except for a few weekends. • Local awareness of the facility is growing as we continue to host community events like the 4tn of July that bring in the residents! PCSC Maintenance The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground — Agreement with GWL that states the organization will match Collier County in up to $200,000 to build an amenity. • Shade — More shade is coming in phase 3 — field 9 with a pavilion structure covering the field. We have some projects that are in process • Adding lighting to Champion's Plaza - Currently, there is minimal lighting for awards/trophies at stage during evening events. - We are gathering material and researching what could work for this area. - Our in-house electrician will be able to complete this project. • New sand volleyball Courts impacted by wind - Sand is being blown onto pathway - Getting quotes for windscreen to help with this - Will require replacing sand annually (at minimum) and grooming sand often • Maintenance Storage Yard - The storage yard has become an "eye sore" to those visiting the complex - We are looking to relocate this to another area, outside of direct eye sight - Another option — wrap the fencing with windscreen (though this does not help with the top down view) - Collecting quotes to make an informed decision • PCSC Grass - Coming out of dry season, the grass was not as green as we hoped it would be - We are working directly with the landscaping contractor to fertilize, aerate, and irrigate where needed. - Soil report indicates that there is little to no organic matter which means fertilizer is not going to last long for the first couple years until that builds up. 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Lfni4pp. Amum UPSi A3wm UPSL 13.A 08/21/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Doc ID: 26273 Item Summary: Next Meeting Date - September 18, 2023 Meeting Date: 08/21/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 08/04/2023 9:54 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 08/04/2023 9:54 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Jennifer Leslie Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 08/04/2023 9:54 AM 08/04/2023 10:25 AM Completed 08/04/2023 1:29 PM Completed 08/08/2023 1:36 PM Completed 08/08/2023 4:36 PM Skipped 08/04/2023 9:53 AM Completed 08/08/2023 7:50 PM 08/21/2023 9:00 AM Packet Pg. 369