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TDC Agenda 07/17/2023
COLLIER COUNTY Tourist Development Council AGENDA July 17, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. July 2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. June 19, 2023 TDC Meeting Minutes 5. Presentations A. Executive Director Update 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities B. Tourism Division 7. New Business A. Coastal Zone Management 1. Recommendation to approve the after -the -fact payment in the amount of $10,355.50 to Vulcan, Inc., for the replacement of Emergency location identification R- Monument markers which were damaged or lost during Hurricane Ian and make a finding that this expenditure promotes tourism (Fund 1105, Project No. 50280). 8. Old Business 9. Ten Minute Break 10. Marketing Partner Reports A. Marketing Partner Report Collier County Tourist Development Council Page 2 Printed 711412023 July 2023 11. Tourism Staff Reports A. Tourism Staff Report 12. Council Member Discussion 13. Next Scheduled Meeting A. Next Meeting Date - August 21, 2023 14. Adjournment Collier County Tourist Development Council Page 3 Printed 711412023 4.B.1 07/17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 26007 Item Summary: June 19, 2023 TDC Meeting Minutes Meeting Date: 07/17/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/05/2023 11:38 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 07/05/2023 11:38 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review MaryJo Brock Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 07/05/2023 11:39 AM 07/05/2023 11:47 AM Completed 07/05/2023 12:27 PM Completed 07/10/2023 2:26 PM Completed 07/11/2023 11:20 AM Skipped 07/12/2023 8:49 AM Completed 07/14/2023 10:01 AM 07/17/2023 9:00 AM Packet Pg. 4 June 19, 2023 4.B.1.a MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, June 19, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 a.m. in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker Kathleen Brock Amanda Cox (excused) Councilor Jared Grifoni (via Zoom) Nancy Kerns Ed "Ski" Olesky Councilwoman Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director Packet Pg. 5 4.B.1.a June 19, 2023 Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call Mr. Beirnes said Ms. Cox has an excused absence and Ms. Petrunoff has an excused absence due to a conflict with Naples City Council. A quorum of six was established by members present in the board room; a seventh joined via Zoom. c Vice Chairman Hill made a motion to allow Councilor Grifoni to participate via Zoom due to a� extraordinary circumstances. Second by Mr. Olesky. The motion passed unanimously, 7-0. 0 4. Agenda and Minutes N A. Changes and Approval of Today's Agenda CD N Mr. Beirnes said there were no changes to the agenda. We have a short and yet complex, long meeting agenda today. There's only one item, our Arts & Culture Grants for this year, which fills up a very sizable binder. A lot of work has gone into it. This would have been the month John would have discussed the depth everything he does for Arts & Culture during Tourism Staff 0 Reports, so that will be woven in. v B. Approval of prior TDC Meeting Minutes Regular Meeting May 15, 2023 Ms. Becker made a motion to approve the agenda and the May 15, 2023, meeting minutes. Second by Ms. Kerns. The motion passed unanimously, 8-0. 5. Presentations A. Executive Director Update [Paul Beirnes] Mr. Beirnes reported that: • Since the last meeting, we went to IPW (International Pow Wow), the largest trade conference, where the world's travel buyers get together with all the travel sellers in the United States. About 6,000 delegates attend this event, which is like speed -dating, with 90,000 scheduled meetings over four days. • It's an incredible opportunity to have conversations around the globe about sentiment and any barriers. We had a full slate of interviews. The key takeaway for Florida is that international pent-up demand remains very strong due to the pandemic and borders closing. • The biggest barrier coming out of that was that when the international audience started to book and travel to a destination, average daily rate had escalated significantly, plus occupancy had filled up most rooms, causing them to be very expensive and in some cases, there were no flights to bring people to these destinations, so pent-up demand remains. 2 Packet Pg. 6 June 19, 2023 4.B.1.a • We've seen a tremendous amount of European travel going to destinations like Portugal and Spain. One of his greatest fears was whether there was a changing trend or paradigm and that international visitors would start finding those less expensive destinations and get used to them. We didn't want to lose the traction we've maintained over the years. • The conversations we had with all the internationals during IPW is that the desire to travel to Southwest Florida remains extremely strong. The average daily rate this year is still exceptionally high. We're starting to see normalization every week during the STR report. • The good news is that, overall for Florida, international is witnessing a normalization of ADR and they think there is still potential this summer. International wholesalers were saying the phones are ringing off the hook for travel in July and August, so there is strong desire this year and moving forward. • Occupancy remains close to 2022, a remarkable year. It's slightly lower every week, but the fact that we're pretty much in the same trajectory every week is exceptional. • On July 6, the Ritz Carlton will reopen. That will be a tremendous opportunity to increase our overall average daily rate across the destination with more hotel rooms. • Every July, we have our annual marketing summit, where we share our strategic marketing plan with all our partners in the destination and have a one -day dialogue. We're going to be hosting that at the Ritz Carlton on July 19, so we expect significant attendance, and we will integrate the Ritz-Carlton's incredible remake -over and provide tours so people can see that. • He will continue to share the weekly STR report so you can see those dynamics and numbers and if you have questions, feel free to reach out. B. Arts & Culture and Grants Presentation [Mr. Melleky detailed a PowerPoint presentation] Mr. Melleky told the TDC. • He's been in this job since February 2022. His background was in nonprofits, including events, fundraising, management and festivals and events throughout the country. Before this, he was at the Ringling Museum, the State Art Museum of Florida. He's also been a fundraising consultant for events and festivals, including the Edison Festival in Fort Myers. He started his career in Richmond, VA, as a volunteer for 15 years with the Christmas parade, which draws 250,000 people. Later, he was CEO of Fiesta San Antonio, a large citywide festival with 100 events and 3.6 million people who celebrate the arts, culture and heritage of the Alamo and San Antonio. Arts and culture are an important part of our county and are an economic driver. In 2015, the Americans for the Arts conducted the Arts & Economic Prosperity (AEP5) study. In the meantime, local organizations got together to work on a cultural plan, which was approved by the Board of County Commissioners in March 2020 and that created a vision. They wanted to have Collier County communities that are creative, vibrant hubs for local arts that are connected and work together to celebrate culture and places collectively, and coordinate through businesses and organizations. A new AEP is being conducted now after being delayed by COVID. We're finalizing that study and collecting data. They looked at a nationally known index called the Creative Vitality Index, which looks at the economic relationship between for profit and nonprofit sectors of the arts. That index estimates that we have $1.7 billion of sales and income from the arts community in Collier County. That creative sector has 9,245 jobs, with taxes collected from things such as software publishers, independent artists and promoters of performing arts. 3 Packet Pg. 7 June 19, 2023 4.B.1.a Ms. Kerns asked if that was annually. Mr. Melleky said yes, annually. Mr. Melleky continued his presentation: • That sector of roughly 9,000 people includes photographers, writers, authors, chefs, head cooks, software developers, graphic designers, interpreters, interior designers, musicians, editors and everyone who works in the fine arts community. • They also looked at the non-profit sector, which is estimated to have 3,000 of those 9,000 jobs and has a $107.7 million economic impact in local and state government revenue. • We've been working with United Arts Collier to implement that for this year. They're finalizing the inputs and talking to organizations about their finances so we can have data, which should be out early next year. • He's also working with United Artists Collier on where we are in that plan, how are we doing and how we're implementing it. Everything we're talking about today is in that plan. It's important that we work together to implement that plan. • We'll be presenting that to a lot of arts and culture organizations in the next few months. • A second area is building relationships with different organizations. He works with arts and culture organizations to assist them with partnership programs and opportunities. He serves as their voice and helps develop marketing messages and initiatives about arts and culture. It's important that we include what arts and culture are in Collier and tell visitors that story. • The first thing we did was create a section on the arts on the partner page for arts and culture. We're also building an asset inventory of marketing assets for arts and cultural organizations, updated photos and information, more web pages about the arts and cultural organizations. We want to promote the message that the arts are important and they're an overall part of our marketing message for our tourism industry. • The organizations are working together and are creating new and different initiatives to create new opportunities for residents and tourists. • What first started with the cultural plan and initial discussions was iArte Viva! The organizations were working together and wanted an initial project to show they were working together, with us as the conduit. • We created an ad for the organizations, and they offered a page in their playbills and magazines to showcase the arts. The first ad shows the different arts and cultural organizations, their logos and that it's important that they're collaborating. The message is: Collier County is culture. It's been a great success. People from different industries and organizations enjoyed the ad and we're going to continue with it this year. • We're working now with the organizations to create an ad that will include some of their information and a photo that represents what they're doing in the arts and culture realm. That collaboration is important. • One of the biggest collaborative initiatives is iArte Viva!, a celebration of Hispanic arts and culture. The organizations started the initiative after meeting to discuss a strategic plan and they had an idea. They were discussing upcoming initiatives and realized there were themes that worked together and they wanted to showcase Hispanic arts and culture. • This initiative is part of the strategic plan for the county and fulfills something that was more long-term, but we were able to get it done now. It's grassroots in nature and the organizations came together and started it. It started with four or five organizations running five or six events and turned into 12 organizations and 50 events by the time we rolled it C! Packet Pg. 8 June 19, 2023 4.B.1.a out in September 2022. During that time, we came up with the name, branding and a website to showcase iArte Viva! and that arts and life are important in Collier County. • As of this month, 20 organizations are involved with over 70 events, including 48 unique ones. Some organizations ran an event each month, so that was only counted once as unique. It's a great success, especially after the hurricane. The arts organizations came together, were flexible and moved activities to create an initiative. • We had some initial events in September and October and it started to morph in November, with Naples Botanical Garden opening "La Calavera Catrina," large, 8-foot sculptures of skeletons to celebrate Dia de Los Muertos, the day of the dead for the Hispanic culture. • It's happening countywide. As organizations modify their schedules, they were trying to find activities to work on together. Building that collaboration was important. • Most importantly, with the grant program this past year, we were able to include many of those events. We increased grant funding during the current cycle because we knew it would be an important initiative, a way to kick start iArte Viva! and build that yearly event. It was a perfect time to build a coalition of organizations, partnerships and collaborations. • As time went on, the collaboration was shown in various activities. Ricardo Soltero, the artist behind "La Calavera Catrina" at Naples Botanical Garden, came and worked with the Naples Art District, and they created their own Catrinas that represented Frida Kahlo for their Frida Fest Day. • Gulf Shore Opera had different events with its Latin -infusion program and brought it to the Marco Island Center for the Arts. • As we build the events, we've added components, such as "Christmas Around The World" in Immokalee and the "Margarita & Taco Festival" in Ave Maria. • Frida Kahlo was a common theme for the organizations. What made it successful was the organizations working together to come up with the theme and celebrate the work, life and inspiration of Frida Kahlo. • There were many activities involving Kahlo and her work, including Naples Art District and its Frida Fest, where they created murals, had large skeletons, and different artists created portraits of Frida Kahlo, all painted in her style. • Naples Botanical Garden had "Frida and Her Garden," which is going on through September 10, which involves the natural elements, plants and animals that were part of Frida Kahlo's life and her inspiration. • Naples Art Institute just had its "Isabelle de Borchgrave and the World of Frida Kahlo" exhibit where Frida Kahlo's house, La Casa Azul, her clothing and her life were all created out of paper. • Opera Naples created an opera, "Frida, the Opera," which celebrated her life and showcased her strength through different adversities and tragedies in her life. • We're looking forward to building this program for next year. The organizations are already working on events and we hope to have those on the website by the end of July to roll out iArte Viva! into the next year. • How did we market 1Arte Viva!? The website is one of the top five pages of paradisecoast.com each month and is usually in the top five. Total page views from September through May totaled 55,000. • We kicked off a social media campaign called Meet the Artists, where people can see a short snippet of a video. They click and link to a longer video on the website. That's going very well. We target adults 25-65 with an interest in arts, culture and Hispanic heritage. • Part of our digital campaign was a slideshow on Smithsonian.com that showcased four or five of the different events through time. These digital campaigns are important because 5 Packet Pg. 9 4.B.1.a June 19, 2023 they're growing the audience. That occurred from Tampa, across to Palm Beach through Orlando, and then down to Sarasota, Fort Myers and Collier County, as well as the East Coast, with Boca Raton, Palm Beach, Fort Lauderdale and Miami. • We first had a paid social -media campaign and that reached over 1 million individuals, with 3.1 million impressions and engagement of over 138,000 people. • Our organic social media, where we post information about events has grown and reaches over 800,000, with nearly 29,000 people engaged. • How does that relate to attendance? We asked organizations to provide attendance figures and we've been working on that and crunching numbers. • From September through May 10, 262,013 people attended iArte Viva! events countywide. The highest total was in December, with over 54,000 people attending the Johnsonville Night Lights at Naples Botanical Garden. That's a big event, with 39,000 attending in December. That showcases how organizations can use current assets and events to showcase Hispanic arts and culture. • People loved the Hispanic culture and said it's the first time they've seen their culture in Naples. The responses have been tremendous. o • The months with the highest number of events were during season, February, March and April. The highest was April, with 14 different events, followed by March, with 12 events. c • Organizations are working to showcase what's happening, especially during season, as well `" as throughout the year. After the hurricane, we were able to come back online quickly. October had three events and by November, 10 events were running, so the organizations 3 were very flexible and that shows the resiliency of arts and culture organizations to come through and build programming. c • What kind of results are we getting from marketing campaigns? We used ADARA to N analyze the digital campaigns. For people exposed to iArte Viva! digital ads, it showed there were 4,772 searches for more information about Florida's Paradise Coast. That led to 108 hotel bookings and $38,632 generated in hotel revenues from bookings before those people made it here to visit. • ADARA's destination expenditure analysis has data through 2022. We looked at people LL exposed to digital campaigns. There were 14,865 households exposed to the campaigns 0 who then visited here in 2022. While here, we counted their credit card swipes and those N households generated a spend of $7.1 million, with $1.7 million spent in local restaurants. • We're still analyzing data and information about the campaigns. co • Does anyone have any questions about arts and culture programs and where we're going? o Ms. Becker asked if iArte Viva! was going to continue with a Spanish emphasis. Mr. Melleky said yes. Ms. Becker asked if that would be in perpetuity. Mr. Melleky said they will make another decision around this time next year to see what our organization is doing. We have quarterly meetings with the organizations and that's grown from about 20 people to almost 40 on the calls to see what's happening and to build programming. Ms. Becker asked if they'd investigate other cultures. Mr. Melleky said that's something we're going to look at, as well. Ms. Becker said what she found interesting at the garden is that all the instructions in the Frida Kahlo exhibit are translated into English, Spanish, and Haitian/Creole. n Packet Pg. 10 4.B.1.a June 19, 2023 Mr. Melleky said that's correct. Those are the top three languages in Collier County. We're constantly looking at data, what they're doing and organizations are developing what it will be. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management a� (None) B. Beach Park Facilities (None) a� C. Tourism Division (None) M N 40 7. New Business N A. Recommendation to approve Tourist Development Tax Grant Applications for FY 2023- 2024 Marketing Grants (Category B) ($74,648) and Non -County Owned/Operated Museums (Category C-2) ($750,000), approve grant award of funds in the amount of $824,648 for both programs contingent upon FY 2024 budget availability, and make a finding that these expenditures promote tourism. N Mr. Melleky provided an overview of the program: • We've made updates and changes to the program since he spoke to the TDC last year. • The Tourism Development Tax grants process is a program funded by the hotel surtax, and it's applied from rental fees paid by visitors for short-term accommodations, such as hotel, motel rooms, condominiums, vacation homes and other rental sources. • As the Tourism Development Council, you administer funds that are collected into a grant program for arts and cultural organizations. The funding is allocated from tourism dollars and goes into different buckets to fund this grant program. Thanks to our 1.6 million visitors yearly, we can provide funds to organizations to help them drive tourism to Florida's Paradise Coast. • Pursuant to Florida Statute 125.0104, one of the main purposes of the funded events and activities is "the attraction of tourists, as evidenced by the promotion of the activity to tourists." It's important to have a marketing component to drives tourists to our destination. • The activities funded "must demonstrate the intent and ability to attract visitors to Collier County," and the grants provide funding for exhibition, support and marketing expenses for the organization. • Last year, we redefined what "museum" was and expanded it because, as times have changed and organizations have grown, we had to expand the definition to create a way to equalize funding opportunities for museums and performance organizations. • Last year, the TDC allowed the cost of productions to be included, which is similar to what we do for exhibition costs for museums. That now can be provided for both visual arts and performing arts, so we have all the different arts organizations covered. 7 Packet Pg. 11 4.B.1.a June 19, 2023 • After our discussion last year, we had a chance to update the program and develop ways to build on its strengths and enhance reporting through an online platform for grant applications. That allowed organizations to have consistent applications, so when they were reviewed, everything had the same number of responses and different components. That gave the organizations the ease to fill and submit entries. Everything is now computerized. We're no longer on paper. • That system allows us to pull the estimates in the applications into final reports. They can put in final tallies, so we can analyze estimates versus what actually happened. It's also allowed us to simplify the process to review applications through a panel process. • We're going to move financial reporting and final reports to the online system, so it's not paper and emails. That will be a portal to make it easier for organizations. • During this transition period, we had training sessions about the online platforms that were recorded and placed on the partner page for arts and culture partners to view any time. It's a resource they can reference to understand the application process. • Additional training sessions were held on financial reimbursement forms and final reports. As this year's grants are being completed, we'll also do that in September as this new process starts, so they understand the process moving forward. • We held a panel review of the grants online to help in developing recommendations. There was a panel of county employees who got together in tourism marketing and different cultural organizations that reviewed applications for several criteria, including artistic value, cultural impact, tourism impact, marketing plans, economic impact and general impact. Everyone reviewed it online and put scores in online so we could average the scores and recommended amounts. Then we held a meeting to come up with the recommendations that you have today. As we revised the grant program and final report, there are certain measures that help determine the projects. What are we going to do with the data? For years we've been collecting data and haven't really done anything. How are we going to analyze it and how will we help the organizations make changes so they can analyze data themselves? We're going to look at financial results. They submitted estimated financials. The final report will include submitted actual financials so they can compare the two and provide an analysis of what they think worked and what didn't work. A large section of changes is involved in visitor analysis — surveys and attendance. We worked with Downs & St. Germain in this grant cycle to come up with a consistent survey method for organizations because we didn't have one in the past. We created a template for them to ask certain questions. There's a short seven- or eight -question survey, or they can use a long survey, the survey you see each month from Downs & St. Germain, with a couple of added questions. The short and long surveys have three questions that are important: 1. Was this program a meaningful artistic or cultural experience?; 2, Does the program broaden the sense of the Paradise Coast arts and culture?; 3, Was this activity or event the main reason you came to the area? We worked with Downs & St. Germain, which is providing more services to the organizations. They can come and do surveys for organizations if the crowds are large enough. They also can provide an e-mail that organizations can send out to event attendees. They collect that and crunch the data to provide a detailed summary report to the organization. It's helping organizations collect the data we need. Three organizations took advantage of this, and found it very useful and are continuing to do it. They're putting it into their final grant reports, so the system is working. Packet Pg. 12 June 19, 2023 4.B.1.a • As we moved forward with grant changes for the program in 23-24, we asked questions we didn't ask before. We asked for their survey, their results and an analysis of the results. • We asked organizations to supply estimated attendance by county residents, Florida residents, national and international. If they don't know, there's an "unknown" choice that they can put in so we can estimate attendance. What we're going to do moving forward is add Lee County, so we can estimate how Lee County residents are coming in to visit, whether it's for a day or overnight. The final reports will have this data and information as the estimate and it will then be put into the final analysis. • One of the biggest application changes is the marketing section. Marketing is an important part of why we're giving grants. We want to show how we're marketing to tourists. The organizations had a way to develop a marketing plan for their projects, and the goal is to promote tourism. Part of the changes is that we wanted to clarify different ways they could market to different tourists and audiences to showcase the results. • We set a region, a 50-mile radius, from the event. Because we're one of the largest counties in the state, we had to define what was local and non -local. • The organizations found there are ways to market to tourists in the local region that can be reimbursed. For instance, there are magazines produced only for hotel rooms and those go to tourists. That's something that can now be provided as part of the grant. If an organization puts an ad in that magazine, we'll reimburse for that program. • Airport advertising, especially in the baggage -claim area, also is geared mainly to tourists, so that's something that can be reimbursed. Media companies, as they expand, have regional packages that extend to neighboring counties, so those can be included. • Marketing out -of -region and out -of -county is included as part of the marketing plans. • The final reports will include a detailed analysis of the marketing campaigns so we can get consistent measures for ads, digital and social media campaigns. There will be a section for organizations to analyze marketing trends to see what's working and what's not, because we don't want them to do the same thing again. We want them to keep growing audiences to see what's working and creating a more robust marketing plan for their activities. • These changes are now currently in the cycle and we won't see results until February 2024. Then we'll see if we need to revise or change anything in the application. • We also changed economic indicators. In the past, we provided organizations with an Excel spreadsheet to fill out. There wasn't a lot of detail and information given about how to do that, so we've changed the way that's being calculated. Through the applications, the organizations now provide estimated attendance and where attendees came from. He and tourism staff enter this information with actual room rates from the STR reports based on the time frame of when the event will run. It's entered into the Oxford Economics Event Impact Calculator for festival and cultural events. Those calculations are then obtained through the modeling and then placed into the Executive Summary. These estimates then will be compared once they turn in final reports. We'll then run the calculators again to see how they're doing based on estimates versus the actuals, so we can get better numbers. • Looking at application results from this year, which opened in January and closed at the end of March, last year's grant applications were at a high. Seven organizations applied two years ago; 14 last year; and this year, 13 applied. • Although it's a slight decrease, we're starting to be more consistent with grant applications and one new organization applied this year. • The total amount requested was over $1.4 million, a 16% increase over last year. That shows this grant program is one of the largest in the county for the arts (and one of the only ones) and it's one of the only ones to support exhibitions, productions, festivals and events. E Packet Pg. 13 June 19, 2023 4.B.1.a Organizations' needs are increasing. We looked at the number of requests for iArte Viva! Five out of 13 programs requested funds for iArte Viva! The iArte Viva! dollars are a bit down from last year to this year. The average last year was about 46% of dollars for iArte Viva! and there was a slight decrease, a percentage of dollars this year. Mr. Melleky detailed the Executive Summary: There are two types of grants, marketing and museum grants. The delineation is the purpose of the grants and the organizations and where funding is coming from. The museum grants are one funding stream that comes from tourism dollars and the marketing grants are taken as a portion of marketing dollars allocated to the Tourism Department. All grants are reimbursable, so the organizations must spend the money and then request reimbursements. They turn in financial reports that contain detailed information, with invoices, proof of payments, proof that a payment went through their bank, and also provide advertisements. We also check that the logo is on the ad placement for the approval. Marketing grants, Category B: These support reimbursable visitor marketing activities and can include direct -marketing campaigns, website upgrades, advertising and public relations costs to help drive tourists. There are three grants for your consideration. The organizations and their representatives are here in the room or on Zoom today. Mr. Melleky listed the organizations applying for grants: • Florida Stone Crabbers Association is requesting dollars to promote the 54th Annual Everglades Seafood Festival in February 2024. The request is for reimbursable visitor marketing activities through various media platforms and website updates. Estimated attendance is 70,350 people and economic indicators include 1,495 overnight visitors and tourism tax revenue of $16,546. Staff recommends funding up to $41,335. • Gulf Shore Opera is requesting dollars to promote the 23-24 lineup of opera productions and concerts in numerous county venues. Funding was requested for reimbursable visitor marketing activities to promote their county events. They have an estimated attendance for Collier events of $2,125 dollars. Economic indicators include 319 overnight visitors and tourism tax revenues of $3,651. Staff recommends funding up to $20,000. • United Arts Council of Collier County, now known as United Arts Collier, is a new applicant this year. Their marketing campaign is to promote arts and culture through online and digital calendars, rebuilding their website and developing new campaigns. They want to set benchmarks for growth and the determination of their local audience versus their tourism audience, so we can see where they are and set a benchmark for them to help us. Staff recommends funding up to $13,313. Are there any questions on these grants? Chairman McDaniel said the last two have no economic impact with regard to the collection of TDT tax. Is that because they're new? Mr. Melleky said that for United Arts' online marketing, they don't know their measures, so this will set benchmarks for the future. Right now, they have an e-mail list and they aren't sure about who's local, so they need a beginning. Chairman McDaniel said the first two are requesting grant funds well in excess of the tax generated. Is that because of the aggregate impact that those events provide? 10 Packet Pg. 14 4.B.1.a June 19, 2023 Mr. Melleky said the way the calculator works is he takes attendance estimates and inputs visitors and non -visitors to create a percentage of visitors. It then calculates overnight visitors, so even though they might have 2,000 people, the calculator figures that out based on certain economic factors from different organizations and 10 different data models that calculate the percentage of overnight visitors. From that, he takes the hotel rate for that time period from old STR reports. He was pulling 2019, instead of 2022, which has higher numbers, to keep it a little low. Then that comes up with the tax revenue, which is based on overnight visitors, estimated from that calculator. Then that comes up with the dollar amount for hotel room nights. Chairman McDaniel asked about dollar amounts for Category B and C that were generated for the year. Are we pulling grant funds from reserves or from operating funds? Mr. Melleky said it's part of the 23-24 budget. As tax collections come in, grants are anywhere from $600,000 to $900,000. What we try to do is pull everything from what we're collecting this year to then use for next year. If there's a shortage, some of that can be pulled from reserves. Chairman McDaniel said he didn't see that part. He was looking to see where these monies were coming from, whether they were coming out of generated revenue or out of reserves. Mr. Melleky said the goal is that these come out of the generated revenue and that we don't have to pull the reserves. Mr. Beirnes said the only exception was last year, when we increased the budget by $200,000. Historically, we hadn't had such a robust, focused, singular campaign, so we decided we wanted to have a jump start and were able to pull $200,000 dollars out of reserves to bump it up to around $950,000 to retreat back to the regular budgeted pace and level. Ms. Kerns noted that in years past, we haven't allocated, despite having a certain amount to allocate for these grants — and not all of it was used. We went through a process where we streamlined the application to make it easier. The real change has been you (Mr. Melleky). You've really facilitated this process because when she looked at the application over the weekend, she noticed it was very lengthy and assumed applicants were getting much needed help. Mr. Melleky said yes, we're there to support them. If they have questions and they want him to look at ads before they go in, that's something we're here for. Ms. Kerns said it's terrific because we have this money allocated and when it wasn't being used, it was almost criminal, so she commends him. Mr. Melleky said we're here to make them successful. We want to bring more tourists here and we want everyone to enjoy the arts and culture because there's a breadth of activities. Chairman McDaniel asked if he wanted a motion. Mr. Melleky said no, he'd outline the next section first. Mr. Melleky outlined the 10 Category C-2, Non -County Owned Museum, applicants: • This category allows funding for marketing, as does the marketing category, but also allows for funding for exhibitions to help drive tourists into our destination. It also funds performance productions that help drive tourism here. • Artis—Naples requested dollars for reimbursable visitor marketing activities, exhibition and production support for the Naples International Film Festival in October 2023 and the Gershwin Centennial Celebration in February 2024, which will include performances by the Naples Philharmonic and the debut of an exhibition entitled "George Gershwin and Modern Art: Rhapsody in Blue" in February 2024. Estimated attendance is 345,000 annual visitors, which includes 33,000 visitors for projects in the grant. Economic indicators II Packet Pg. 15 June 19, 2023 4.B.1.a include 4,130 overnight visitors and tourism tax revenue of $51,925 for the programs. Staff recommends FY 2024 funding of up to $120,000. • Golisano Children's Museum of Naples is requesting dollars for reimbursable visitor marketing activities and exhibition support for two traveling exhibitions, Thomas and Friends, and Scooby-Doo! Mansion Mayhem, which will run from January through September 2024. They estimate 108,000 visitors, including 59,700 adults. Economic indicators include 1,076 overnight visitors and tourism tax revenue of $9,238. Staff recommends funding up to $90,000. • Gulfshore Playhouse is requesting money for reimbursable visitor marketing activities and production support for its 23-24 season, which includes "26 Miles," which is part of iArte Viva! and will be held in October. Estimated attendance is 43,280 for the season. Economic indicators include 1,173 overnight visitors and tourism tax revenue of $14,722. Staff recommends funding up to $85,000. • Marco Island Center for the Arts is requesting dollars for reimbursable visitor marketing activities, exhibition and production support for its 23-24 season of arts exhibitions, musical events and theater performances. Portions of the musical interlude series and exhibitions will be part of iArte Viva! Estimated attendance is 8,605. Economic indicators include 1,277 overnight visitors and tourism tax revenue of $16,083. Staff recommends funding up to $40,000. • Naples Art Association, now Naples Art Institute, is requesting dollars for reimbursable visitor marketing activities and exhibition support for its 23-24 season, which includes exhibitions of Vincent Vasarely and Norman Rockwell. They're also producing an event called "Weaving Narratives," a creative placemaking project that's part of iArte Viva! Estimated attendance is 9,219 for the programs. Economic indicators include 131 overnight visitors and tourist tax revenue of $3,979. Staff recommends funding up to $100,000. • Naples Art District is requesting funding for reimbursable visitor marketing activities for its 23-24 season of activities, which include a Frida Kalho portraits and Picasso Palooza weekend, which are part of iArte Viva! Estimated attendance for the year is 37,000 people. Economic indicators include 875 overnight visitors and tourism tax revenue of $10,370. Staff recommends funding up to $55,000. • Naples Botanical Garden is requesting funding for reimbursable visitor marketing activities and exhibition support for its "Johnsonville Night Lights in the Garden," which runs from November 24-January 1, 2024. Estimated attendance is 54,276. Economic indicators include 7,860 overnight visitors and tourism tax revenue of $81,368. Staff recommends funding up to $100,000. • Opera Naples is requesting funding for reimbursable visitor marketing activities and production support for its 23-24 season, including the 4th Annual Festival under the Stars, the only outdoor opera in the country. A portion of this festival is part of iArte Viva! Estimated attendance is 5,653 people. Economic indicators include 126 overnight visitors and tourism tax revenue of $1,807. Staff recommends funding up to $100,000. • The Holocaust Museum is requesting funding for reimbursable visitor marketing activities and exhibition support for three traveling exhibitions throughout the year. "Forgeries and the Holocaust," "Stitching History" and "Lawyers Without Rights." Estimated attendance is 8,337. Economic indicators include 257 overnight visitors and tourism tax revenue of $2,424. Staff recommends funding up to $15,000. • The Naples Players is requesting funding for reimbursable visitor marketing activities and production support for its 23-24 season. Estimated attendance is 30,850. Economic 12 Packet Pg. 16 June 19, 2023 4.B.1.a indicators include 3,795 overnight visitors and tourist tax revenue of $54,437. Staff recommends funding up to $45,000. • Are there any questions? Ms. Kerns said the funding for Naples Art Institute, $100,000, and the garden at $100,000 have substantially different indicators. How is that justified? Mr. Melleky said their audiences are different. "Night Lights in the Garden" has been running for five or six years and sells out. The Naples Art Institute is just starting its exhibition programming and their numbers are smaller. However, it's to help support them and we feel that that the Vincent Vasarely and Norman Rockwell exhibits will be high visibility for the county, especially Norman Rockwell, and also the "Creative Placemaking" opportunity, which is part of iArte Viva! Ms. Kerns thanked him. Chairman McDaniel said he'd like to see the individual funds, the revenues generated and the revenues and reserves that we're pulling from in the event that it's requisite. The totals are in here for what the grant requests are, but where the money is coming from came to us months ago. He wasn't able to ascertain that here. That's just an FYI. Mr. Melleky said that for clarification, marketing grants come from Fund 184. Chairman McDaniel said he sees where they're coming from, what the total amounts are, but he couldn't track back to where the money was, what the dollar amount was in those funds that we're pulling from. Ms. Kerns said she's not following what he's asking. Vice Chairman Hill asked if that was a percentage allocation. Chairman McDaniel said he wasn't able to ascertain it. It says where the funds are. Is there $10 million in fund Category B or 2? That's the number he's looking for. Ms. Kerns said you're asking for what we have in the budget. Mr. Melleky said this is based on the budgets that you're going through. A discussion ensued and the following points were made: • Can those numbers be provided to the TDC? • The last grant request was the only one that generated more TDT tax money than the request for the grant. • That's not how it's funded. • Economic impacts are nice, but we need more. • That's why the county is asking for attendance figures that split out county attendees, Florida and international, so we can have a better measure, the one you're looking for in September. Chairman McDaniel called for a motion. Vice Chairman Hill made a motion to recommend approving Tourist Development Tax Grant Applications for FY2023-2024 Marketing Grants (Category B) ($74,648) and Non -County Owned/Operated Museums (Category C-2) ($750,000), approve grant award of funds in the amount of $824,648 for both programs contingent upon FY2024 budget availability, and make a finding that these expenditures promote tourism and made a finding that this item promotes tourism. Second by Ms. Becker. The motion passed unanimously, 7-0. 13 Packet Pg. 17 June 19, 2023 4.B.1.a Ms. Kerns thanked Mr. Melleky for an excellent presentation. Mr. Beirnes thanked Mr. Melleky, noting that this presentation involved a lot of effort. There's been a tremendous amount of conversation momentum, something we've been talking about for years to reach this level of commitment to arts and culture. It's a great testament to how great a fiber it is within the tourism community. 8. Old Business None 9. 10-minute Break [TDC members took a break from 10: 35-10: 47 a.m. after 10. b.] 10. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a county website link. The Research Data Services report is presented monthly, and other reports are presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain, president Mr. Beirnes said since we've recalibrated the timing for this meeting, we're finding we weren't getting complete and finalized numbers and we were having to update them. As of this month, we will start a clean slate, audited. This will be April numbers, but as we've discussed, he and Joseph receive all the main numbers and we're aware that weird anomalies are popping up. We will not save that information for two months to share with you. This gave us a clean slate and we can anecdotally add what we're already starting to see in the main numbers. [Mr. St. Germain detailed a PowerPoint presentation, May 2023 Monthly Dashboard.] Chairman McDaniel asked what revenge -travel spending is. Mr. St. Germain explained: As we came out of the pandemic and people hadn't been traveling much because they were staying in their homes, they had more money saved. As people felt comfortable getting back out into the market, they spent often. Not only was it pent-up demand because they've been inside so much, especially for folks outside Florida who had a lot more restrictive pandemic regulations back home, but the amount of savings Americans had was higher than we've seen in a long time, so they so they largely used that money to go out and get back out from that world. That was the pent-up demand. Revenge spending is what we saw a lot of in late 2021 and early 2022. It was particularly prominent in Collier County from January -April 2022. At that time, Florida was one of the few markets that had been open for a significant period of time, whereas the New Yorks and Californias of the world were just starting to reopen. As a result, the Florida markets did very well during that period. 14 Packet Pg. 18 June 19, 2023 4.B.1.a Mr. Beirnes said we did well in January, February and half of March until April began to wobble, which was an anomaly. Colleagues at IPW all saw the same thing and believed it was from several factors, red tide, the seaweed blob and anti -Florida sentiment, but it's since resolved. Chairman McDaniel said he's seen a lot of these indices and declines in revenue. Because we're dealing with discretionary income of the American companies, we're dealing with a 9%+ inflation rate adjusted for housing, fuel and food, the three most inflationary commodities. When you add real estate taxation and doubling of insurance policies and electric bills over the last two years, that's what's been happening in the Northeast and north central U.S. We're about six months behind their economies, so we should be paying attention to that. All the indicators are there for a correction, whether it will transpire or not, but that hasn't been regularly mentioned. The media is going to have direct impacts, but what's transpiring is more global. Mr. Beirnes said what was interesting is that April is when we expected to see some peaks due to Easter, which didn't happen. We agree all of the economic impacts in the Northeast resonate here, but what's interesting is they resolved or diminished in May. It was a weird 30-day anomaly. Maybe everybody was hyper -focused on the recession and maybe there was that restriction, but May is doing well. Sentiment in general modified, so we continue to watch these things. Mr. St. Germain said that everything you've just said we've been seeing economically and we agree with what the chairman said and we're following it, as well, B. Paradise Advertising — Luisa Laurelli, Account Director, Client Services [Ms. Laurelli detailed a PowerPoint presentation.] Ms. Kerns asked what she meant by negatively targeting county residents. Ms. Laurelli explained that it meant they were not targeting county residents. Ms. Kerns said that would be a better way to say it. Ms. Laurelli agreed and apologized for the confusion. [The TDC took a short break; see No. 9 above] C. Lou Hammond Group — Mackenzie Comerer, VP PR [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in May 2023. " [No questions were asked.] Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes, Tourism Director Mr. Beirnes detailed a PowerPoint presentation: • The collections show rooms consumed in April and reported to the tax collector in May. • Where you start seeing the difference in the top line is it's down $787,000, the big wobble we talked about. • Year-to-date, it's only down 9.67%, which is reassuring. • In our adopted budget, or expectation that we earmarked for our budget, we had expenditures earmarked at about $32.8 million. We `re on a trajectory to achieve a $40.8 million collection, which is below the $48 million last year, but that's because of the hurricane and other hiccups, so we're doing exceptionally well. 15 Packet Pg. 19 4.B.1.a June 19, 2023 We have a tremendous amount of marketing going on now, pushing toward spring and summer, so if we get continued momentum in our favor there, the fact that Ritz Carlton reopens on July 6 will bode well. Some of those expectations are not factored in here. The forecasted budget of $40.8 million is based on the trajectory of collections year-to-date. The red line shows the sharpness of the decline in April. We are starting to see as we're deep into June that it may have provided good momentum, continued distance between the red and the blue line as we go into summer. E. Miles Partnership — Paul Beirnes (Miles Partnership's office was closed today) ZI r [Mr. Beirnes detailed a PowerPoint presentation, "Paradise.com —May 2023'7 a� c [There were no questions.] F. Paradise Coast Sports Complex/Sports Facilities Companies — Marissa Baker Adrian Moses. o Ms. Baker said the City of Naples will not be holding fireworks, so we will have fireworks on N Tuesday, July 4th, and the gates will open at 6 p.m., with a band at The Cove at 7 p.m. Fireworks CD N will go off at 9 p.m. Mr. Moses said the second quarter follows on from the first quarter. We've reported monthly that a� we're exceeding revenue targets in many different ways and had to go after creative revenue r� sources because we haven't had the facilities made available to us. But that hasn't stopped us. Q We've been aggressive, we've been competitive, and he's pleased to report these numbers v [Mr. Moses detailed the May 2023 TDC Report.] Chairman McDaniel asked when the new fields will open. Mr. Moses said there are some discussions this week between the county and the contractor. There's a lengthy punch list of things that need to be completed by the contractor, but it shouldn't take them too long, not more than two to three weeks, and then it will be a counting process to get us to the point where we need to be in terms of required permits. G. County Museums —Amanda Townsend Ms. Townsend reported that the architect expects the Depot Museum will open in June. [Ms. Townsend detailed a PowerPoint presentation on May visitation.] [There were no questions.] 11. Tourism Staff Reports (Provided by Mr. Melleky in 5.b above) 12. Council Member Discussion Ms. Becker said she noticed that their Naples representative wasn't here again. Packet Pg. 20 June 19, 2023 4.B.1.a Mr. Beirnes said Ms. Petrunoff has a conflict with the new TDC schedule for the third Monday of the month, when Naples City Council meets. Ms. Becker asked if Naples City Council changed its meeting date. Ms. Brock said no, the TDC changed its meeting date. Ms. Becker asked what they could do. Mr. Beirnes said that's a good question and one he will ask his team. Our scheduling provides a challenge, and we don't have an answer at this point. Ms. Kerns suggested that the city select a staff representative. It's a tragedy that the city isn't represented any longer. Ms. Brock said the county's first fireworks will be held on July 1, Saturday night, in Everglades City. Ms. Kerns said she saw a vehicle with Alaska license plates here. Ms. Brock said Everglades City has five or six seasonal residents from Alaska. Ms. Kerns asked if they drive down. Ms. Brock said they do. 13. Next Scheduled Meeting Date/Location — 9 a.m. Monday, July 17, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 11:33 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Bill McDaniel Jr., Chairman These minutes were approved by the Council on , (choose one) as presented, or as amended 17 Packet Pg. 21 7.A.1 07/ 17/2023 EXECUTIVE SUMMARY Recommendation to approve the after -the -fact payment in the amount of $10,355.50 to Vulcan, Inc., for the replacement of Emergency location identification R-Monument markers which were damaged or lost during Hurricane Ian and make a finding that this expenditure promotes tourism (Fund 1105, Project No. 50280). OBJECTIVE: To approve the after -the -fact purchase of 149 replacement Emergency location identification R- Monument markers from Vulcan, Inc., for $10,355.50 which were damaged or lost during Hurricane Ian. CONSIDERATIONS: Staff is requesting approval of an After -The -Fact authorization for payment to Vulcan, Inc., in the amount of $10,355.50 for 149 replacement Emergency location identification R-Monument markers that were damaged or lost during the Hurricane Ian. This purchase is critical for the safety of the public on Collier County beaches providing additional location identification in emergency response situations. The R-Monument markers have been received and the delivery accepted as satisfactory; therefore, the amount of $10,355.50 is due to the vendor. On February 5, 2023, County staff obtained a quote from of $10,355.50 for the replacement of 149 Emergency damaged or lost during Hurricane Ian. Vulcan, Inc., under Contract No. 19-7554 in the amount .ocation identification R-Monument markers that were Staff did not confirm the quote against the Contract No. 19-7554 bid tab prior to authorizing the purchase. Staff believed the purchase was authorized by the Contract however upon receipt of the invoice, it was noted that the specific size of the markers was not part of the contract bid tab and pricing. In a typical procurement action, the policy requires three quotes prior to the purchase being made. This was not done. In order to pay for the markers staff is required to obtain an After -The -Fact approval. FISCAL IMPACT: Funds in the amount of $10,355.50 are available within Tourist Development Tax Fund (1105), Hurricane Ian Project (50280). GROWTH MANAGEMENT IMPACT: No growth management impacts are associated with this action. ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development Council (TDC) on July 17, 2023, and the Coastal Advisory Committee (CAC) on August 10, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the after -the -fact payment in the amount of $10,355.50 to Vulcan, Inc., for the replacement of Emergency location identification R-Monument markers which were damaged or lost during Hurricane Ian and make a finding that this expenditure promotes tourism (Fund 1105, Project No. 50280). Prepared by: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division ATTACHMENT(S) 1.2023.06.13 - ATF - Vulcan, Inc. (PDF) 2. Quote and Invoice Vulcan (PDF) Packet Pg. 22 7.A.1 07/17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.1 Doc ID: 25996 Item Summary: Recommendation to approve the after -the -fact payment in the amount of $10,355.50 to Vulcan, Inc., for the replacement of Emergency location identification R-Monument markers which were damaged or lost during Hurricane Ian and make a finding that this expenditure promotes tourism (Fund 1105, Project No. 50280). Meeting Date: 07/17/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 07/03/2023 10:10 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 07/03/2023 10:10 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Geoffrey Willig Deputy County Manager Geoffrey Willig Deputy County Manager Paul Beirnes Meeting Pending Completed 07/03/2023 11:29 AM 07/03/2023 11:29 AM Completed 07/03/2023 3:57 PM Completed 07/12/2023 2:19 PM Completed 07/13/2023 9:32 AM Skipped 07/13/2023 8:55 AM Completed 07/14/2023 12:07 PM 07/17/2023 9:00 AM Packet Pg. 23 7.A.1.a Coi[ iCT Co-N.-nty Instructions After the Fact Form As per section 21 of the Procurement Manual, all purchases shall be consistent and in compliance with the Procurement Ordinance (2017-08). Should work be authorized or purchases made that is inconsistent with County policy, procedure, or contract terms, an After -the -Fact Procurement Form is required. This includes purchases made in advance of a Purchase Order, when a Purchase Order is required to authorize such activity, and purchases made under an expired contract, or for goods and services not covered by the current contract or purchase order. All such `After the Fact Procurements" will be reported to the County Manager. Requester Name: Andrew Miller Division: Capital Project Planning, Impact Fees, & Program Management Division Director: Beth Johnssen Vendor Name: Vulcan, Inc. Amount:10,355.50 Fcontract #- 19-7554 Purchase Order: NSA Why is this deemed a non -compliant purchase? Choose one. Contract RI Ordinance R1 Manual ❑ P-Card Other ❑ Details of Purchase: Explain the circumstances behind this purchase. The request for quote of replacement R-Monument Markers (original markers were damaged/lost during Hurricane Ian) was received on February 5, 2023, as Contract No. 19-7554 was set to expire on February 28, 2023 (Vendor declined to renew). The total amount of the purchase was $10,355.50 for 149 Markers with custom size 0.080x18x24 Rectangle. The intention of payment for this purchase was to utilize a P-Card by receiving a one-time increase. The request for increase was made after the product was already received on April 26, 2023. After contacting Procurement for the P-Card Limit increase, we were told that the request should have been made immediately after the quote was received, prior to accepting the shipment. This violated the p-card manual requirements. Additionally, staff did not confirm the quote against the contract 19-7554 bid tab and upon receipt of the invoice it was noted that the specific size of the markers was not part of the contract 19-7554 bid tab. Per Procurement Ordinance 2017-08, as amended Section 10 Informal Competition (Purchases Exceeding $3,000 but Not Greater Than $50,000) for purchases over $3,000 but not greater than $50,000 staff is required to obtain three quotes, which did not occur. The after -the -fact is requested because staff inadvertently authorized purchase of items which did not follow the contract, the Procurement Ordinance, or the P-card Manual. However, the markers have been received and the delivery has been accepted as satisfactory; therefore, the amount of $10,355.50 is due to the vendor. Action Required: What are you asking to be done to remedy the situation, include list of invoices if applicable? Coastal Zone Management (CZM) staff respectfully requests the Board of County Commissioners to approve/ratify the payment of Invoice No. R30976 in the amount of $10,355.50 for replacement R-Monument Signage received on April 26, 2023 that has already been accepted. Upon Board approval, a purchase order will be requested to process payment to Vulcan, Inc. for this purchase. Corrective/Preventive Action: What action is being taken to prevent this violation from re -occurring? CZM staff has been guided by Procurement of the proper procedure when intending to utilize P-Card for an item(s) that require one-time increases. Request for increase needs to follow immediately after receiving quote rather than after items have been received. Staff will confirm the quotes against the contract, if applicable to ensure that the pricing complies with contract and Procurement Ordinance. Additionally, staff responsible for obtaining quotes and the P-card holder will be assigned Collier University training for Procurement 101, Quoting 101, and the Purchasing Cardholder refresher training. The requestor affirms that to the best of their knowledge the information provided in this document is true. Requested by: Andrew Miller Digitally signed by MillerAndrew p Signature:MillerAndreW Date. 2023.06.1313:02:05 -04'00' Date: Division Director: Beth Johnssen Digitally signed by Johnssen_b Signature: JOhnSSerl bDate:2023.06.1315:39:01 —-04'00' Date: Revised 06/17/2021 Packet Pg. 24 7.A.1.b Customer Invoice Vulcan Inc Vulcan, Iuc. 410 E Berry Ave. Foley, AL 36535 Tel 251-943-7000 ORDERINFO Cust PO No: Email Brian Invoice Date: 4/19/2023 Due Date: 5/19/2023 Terms: Net 30 Order No: 29350 (03/03/2023) N ote: BILL TO Collier County Collier County Board Of County Commissioners Attn: Accounts Payable 3299 Tamiami Trl E Ste 700 Naples, FL 34112-5749 USA SHIP TO 2685 5 Horseshoe Dr Collier County Coastal Zone Management 2685 S Horseshoe Dr, Suite 103 Naples, FL 34104 USA Remit Dept # 6397 To: Vulcan, Inc. P O Box 11407 Birmingham, AL 35246-6397 ISHIPPING INFO Ship Date: 4/19/2023 Shipper No: R30928 Ship Via: Southeastern Freight Lines Tracking No: 7772 4605-7 Trailer No: Freight Terms: Prepaid FOB: Destination UM Line Description Order Qty Ship Qty Unit Price P1 1 0369370801824393ODSDP: Custom .080 x 18" x 24" 3930DS DP Collier Co Emergency 9 9 69.5000/ea 62! Location (2 digit) (P1 1 112" CR,2-3/8,10") - 03693708018243930DSDP 1 EA: R1 thru R9 2 0369380801824393ODSDP: Custom .080 x 18" x 24" 393ODS DP Collier Co Emergency 90 90 69.5000/ea 6,25`. Location (3 digit) (P1 1 112" CR,2-3/8,10") - 03693808018243930DSDP 1 EA: R10 thru R99 3 0369390801824393ODSDP: Custom .080 x 18" x 24" 393ODS DP Collier Co Emergency 49 49 69.5000/ea 3,40`. Location (4 digit) (P1 1 1/2" CR,2-3/8,10") - 03693908018243930DSDP 1 EA: R100 thru R148 4 0369400801824393ODSDP: Custom .080 x 18" x 24" 3930DS DP Collier Co Emergency 1 1 69.5000/ea 6� Location (5 digit) (P1 1 1/2" CR,2-3/8,10") - 03694008018243930DSDP R127A Note: Sales Amount: $10,355. Freight Charge: $0. Total: $10,355. Payments: $0. Balance: $10,355. No return goods will be accepted without prior written authorization. Our receipt from the transportation company constitutes delivery in good order and you must look to them for any damage to goods in transit. Note: a finance charge of 1.5% will be charged on balances which exceed terms shown on invoice; 18% APR. 412112023 2:24 PM Pa a Packet Pg. 25 I 7.A.1.115 I i v"IO�o'." ,I , Vulcan Inc 410 E Berry Ave. Foley, AL 36535 Tel 251-943-7000 QUOTE ACKNOWLEDGEMEN' CUSTOMER ORDER Sold To: Collier County Order No: 29350 Date: 2/5/2023 Board Of County Commissioners Ordered By: Bryan King Phone: 239-252-2951 Attn: Accounts Payable Cust PO No: Quote FOB: Destination 3299 Tamiami Trl E Ste 700 Naples, FL 34112-5749 Ship Via: Best Possible Way Terms: Net 30 ; Ship To: Collier County Building Name: Vulcan Signs Inside Sales: Coastal Zone Management Order Taker: Melissa Deisner 2685 S Horseshoe Dr, Suite 103 Naples, FL 34104 USA Line No Due Date Customer Part Description/Note Freight Terms Quantity Unit Unit Price Extended Pric 1 Quote Part Only Pre Paid 149 Ea $69.5000 $10,355 Custom .080 x 18" x 24" Rectangle 393ODS DP Emergency Location Identification ' Signs 1 EA: R1 thu R148 1 EA: R127A Total $10,355 Grand Total I $10,355. Notes a Plex Manufacturing Cloud mdeis Packet Pg. 26 10.A 07/17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Doc ID: 26020 Item Summary: Marketing Partner Report Meeting Date: 07/17/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/06/2023 3:52 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 07/06/2023 3:52 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed Office of Management and Budget Christopher Johnson OMB County Manager's Office Geoffrey Willig CMO Analyst Corporate Compliance and Continuous Improvement Megan Gaillard County Attorney's Office Colleen Greene Attorney Review County Manager's Office MaryJo Brock Deputy County Manager County Manager's Office Ed Finn Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 07/06/2023 3:52 PM 07/09/2023 4:38 PM Completed 07/10/2023 7:23 AM Completed 07/10/2023 2:37 PM Additional Reviewer Completed 07/10/2023 8:27 PM Completed 07/11/2023 11:20 AM Skipped 07/12/2023 8:50 AM Completed 07/14/2023 10:01 AM 07/17/2023 9:00 AM Packet Pg. 27 MJ 1 (liodeN aeuPed 6ul;aIJew : OZ09Z) JauPed 6uipliew £ZOZ Rlnr :;uauayoe4iv 1 (:podeN aauPed 6u'40AJeW : OZ09Z) aauPed 6uiplieW £ZOZ Rlnr :;uewLioe44v C �f6 � GC � a � W cn V 06 Q cn W � W 0 0 n and (;.aodeN aau;aed 6ulle)IJeW : OZ09Z) JOUPed 6ugeMjeW £ZOZ Rlnr :;uewA3euv (:po a ape 7AJaw:o22) ape BuiplieW 22 mnr:m_Lioel! u & ..2 / 2 £ § c - '� 0 \ m m o n - m / E o •E � - \ q / u o / § E R o\ Q % > 7 a^ f a= . n = a \ t o 2 ® o \ \ � \ & M� o f 2 0 > > ° y \ \ \ \ o E cu -0 \ \ � / / \ 2 o & ' E o•- » @ aJ/ ® ° R I= a § / § ) \ \ / \ i \ / § f 3 E E / ƒ / % � \ 7 \tnLo / < ° % � k § © 0 '& > V 4- 0 £ n # o // » ' t E E 2 u§ / / / 2 \ / 7 \ a �•a E = G o c ƒ \ 2 \ 8 k R% $> -a - e u m� 0 #/ ®�/ _�®o Q > \E%« •'5 •&cE ¥ § I¢ 2 k S= o\ / 7 2 f — ® 0 u ) \ / * 2 § % ( _/ ro E 2 > # \ .@ / � Ln / / / u / \ � \ o o C) = k / 2 ° m § / / / 9 � '= 2® f\-0-0 2 Ln '> Ln L m '> r4 t o m E c g •� % u A ai k k\ /\) R\ 2 m_0 % 2 2 q §� 0 - u a _> @ 0 > g ƒ o y & o o 0 ' E § /aj ƒ E // o k / k v LO f¢ > q¥� & 3/( 3 % E/ E u 2 7 \ /# � y / o 3 5 3 9 .g 2% . 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Monthly Activities Trade Shows / Tourism Industry Conferences • No trade show or conferences attended Tourism Industry & Intra-Division Meetings • On June 13th the BCC announced the relocation of the July 4th Fireworks event to the Paradise Coast Sports Complex. For the period of June 14 — July 4th a tremendous amount of concentrated effort via meetings, media planning, logistics, finances etc took place to execute a seamless event execution across the entire County's divisions. • Attended a number of Emergency preparedness meetings with the Emergency Management team • June 151h Attended a day -long Budget workshop meetings with the BCC relating to the FY'24 Budget. • Attend all BCC and TDC meetings promoting all agenda items relating to Tourism, Arts & Culture, Amateur sporting events and Sports Complex operations. Staffing / Development • June 51h hosted a lead candidate for a full day of interviews with the candidate and CIVIC) for the Deputy Director of Tourism role. • In the absence of a dedicated sports sales staff, I continue to facilitate the roles and responsibilities relating to the effective bridge between Tourism and the Sports Complex in order to ensure and avoid compression during peak season. • Conduct weekly scheduled one on one meetings with each of 11 current staff reports • Conducted assigned / required Collier University training • Monthly meeting with Deputy County Managers Dan Rodriguez Strategic Implementation • Conducted a series of strategic and cross division meetings relating to the execution and logistics surrounding the July 41h Fireworks event at the Sports Complex • June 26 conducted meeting session with Daryl Cronk of Costar/ STR on the strategic outlook for tourism in the next 2 quarters 0 a 0 Q: co E N �L 0 H N O m N 0 a m w �a CA c m E t m Q Packet Pg. 217 11.A.a • During the month of June conducted a series of meetings and conversations with sports facilities companies and internal staff regarding upcoming series of sporting events occurring at the Complex Marketing / Public Relations/Communications / Sales • Conducted a series of meetings internally as we evaluate the next steps to issuing a fulfillment RFP • June 8th attended and spoke to Collier Youth Leadership event at the Ritz Carlton Tiburon • June 6 conducted an interview with Gulfshore Business on the recovery post Hurricane • June 1, received a tour of the renovated Ritz Carlton • June 7 was interviewed for a live segment on WFTS-ABC Tampa driving summer visitation from Tampa • June 21 conducted a TV interview with WINK TV relating to July 41h Fireworks • June 13th met with Randy Antik of Imagine Solutions science conference to discuss how to expand the event in the strategic interest of the destination • Conducted extensive reviews of the creative captured as part of the most recent Brand Lifestyle photo / video shoot • Series of meetings were held with Miles media relating to the website development that is necessary for the site in the months ahead • Conducted a series of meetings with Paradise Advertising relating to how we can tap Al in the expansion and cost efficiency / reduction of costs related to content development • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications 0 a 0 D: CO E Ln �L 0 H N 0 co 0 0. m w �a c m E t m Q Packet Pg. 218 11.A.a Arts and Culture John Melleky —Arts and Culture Manager 06/01/2023-06/30/2023 TDT GRANTS AND OTHER GRANT PROGRAMS • Finalized Executive Summary, reports, and presentation for TDC meeting. • Presented Executive Summary at June 19, 2023 TDC meeting. • Grant contracts sent to organizations for signature. TDT GRANT PROGRAM MEETINGS AND FINANCIAL REPORT REVIEWS r06/06/01/2023 Artis—Naples, Naples Art District 06/2023 Marco Island Historical Society 08/2023 Golisano Children's Museum of Naples, Gulfshore Opera, The Naples Players 06/13/2023 Gulfshore Opera, Naples Art District 06/16/2023 Naples Art Institute 06/19/2023 Gulfshore Opera, Opera Naples 06/22/2023 Naples Art Institute 06/28/2023 Everglades Seafood Festival, Gulfshore Playhouse 06/29/2023 Gulfshore Playhouse TDT GRANT PROGRAM TIMELINE FY 2023-2024 CYCLE DATE 01/23/23 ORGANIZATION Grant application portal opened at 9:00 AM. 03/03/23 Organizations can submit a draft application for review prior to the grant application deadline. Draft submission due by 5:00 PM. 4 organizations submitted. 03/06/23 Draft application reviews finalized — completed earlier than originally planned. 03/24/23 Grant Application Deadline — 5:00 PM. 13 applications received. 04/03/23 — 04/06/23 Grant applications were reviewed, and economic impact was measured for each grant application through the module. 04/07/23 - 04/21/23 Panel reviewed grants. 04/24/23 — 04/26/23 Panel reports created for the panel meeting. 04/26/23 Panel met and determined final awards. 06/19/23 Grants were approved by Tourism Development Council. 07/18/23 Grant contracts to be completed by organizations. 08/08/23 Grant contracts to be approved by the Board of County Commissioners. E 0 a d U) E T �L n 0 N 0 W N t= 0 a m L co U) 21 3 c aD E Q Packet Pg. 219 11.A.a GENERAL CVB PROJECTS • Database project o Updated arts and culture partners. o Sent survey to arts and culture partners to obtain data. o Created a final version of an individual artist survey to collect data. PUBLIC ART COMMITTEE • Moved the Public Art Committee meeting after surveying members due to a conflict with the Marketing Summit. Meeting moved to July 26. GENERAL ARTS AND CULTURE PROJECTS • Collier County is Culture Ad Series o Reviewed materials with the agency and sent logo set up to organizations for approval. o Collected photos from the organization for their ad. o Reviewed first set of ads due June/July deadline. • Social Media Insights and Strategy Webinar— held June 28, 2023 o Met with our agency to prepare for Webinar on social media strategies. o Ran various practice sessions. o Sent out invitations and managed RSVPs. o Held session —11 partner representatives participated. o Sent out a survey to attendees and prepped materials for online upload of the session. IARTE VIVA! - HISPANIC ART FESTIVAL • Calculated statistics on the website, social media, and earned media. • Completed award entries for Florida Festivals and Events Association and International Festivals and Events Association. • Set a tentative agenda for the July meeting and sent the meeting notice to the IARTE VIVA! organization list. E� 0 a 0 o: CO E N �L 0 H N O m N 0 0. m L w �a 0 c m E t 0 m Q Packet Pg. 220 11.A.a OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attendance at various arts and cultural activities throughout the month. DATE 06/OS/2023 ORGANIZATION United Arts Collier 06/08/2023 The SWFL 100 - introductory meeting 06/09/2023 Arts Council of SW Florida/Coco Gallery Exhibition opening 06/16/2023 The Naples Players — introductory meeting with new marketing staff 06/21/2023 Capt Jack Music — introductory meeting 06/22/2023 Marine Industries — Naples Boat Show — introductory meeting 06/22/2023 United Arts Collier and meeting with Americans for the Arts 06/30/2023 Shy Wolf Sanctuary— introductory meeting UPCOMING STRATEGIC INITIATIVES • Database project — assist staff with updates, add film commission records to my list, complete individual artist survey. • Tracking of arts organization information from current grant projects running. • Implement financial reporting in the grant system. • Prep materials for grants for BCC approval. Packet Pg. 221 11.A.a GROUP MEETING SALES REPORT Lisa Chamberlain. CMP — Groua Sales Man Reporting Period: June 1— 30, 2023 2022 2023 Number of Meeting Planner 63 in 2022 67 (vs. 134 in May; 75 in Apr; 75 Contacts in Mar; 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) 46 leads sent 41 leads sent (vs. 36 in May; 37 in Number of RFP leads sent to hotel April 53 in Mar; 35 in Feb; 23 in partners 29,969 potential room Jan; 23 in Dec; 27 in Nov; 26 in nights Oct) 28,587 potential room nights (vs. $16,788,741 28,218 in May; 43,922 in Apr; Estimated Economic 41,659 in Mar; 25,981 in Feb; impact 9,726 in Jan; 17,926 in Dec; 21,031 for Nov; 14,976 for Oct) $18,011,067 Estimated Economic Impact (vs. $21,451,385 EEI in May; $26,248,245 in Apr; 26,809,256 in Mar; $15,632,209 in Feb; $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 4 group booked 5 groups booked (vs. 1 in May; 1 in Apr; 13 in Mar; 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact $2,387,989 direct 3,836 TRN $2,820,149 direct for Period booked spending El; spending El; (vs. 84 TRN $36,461 4,262 total room DEI in May; 545 TRN $260,987 in nights booked Apr; 16,413 TRN $8,233,600 DEI in Mar; 2,421 TRN $1,534,837 in Feb; 1,500 TRN in Jan, $705,664 ; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending El; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement 4 in May 2022 6 For June (vs 6 for May; 1 (RFPE) Requests for Apr; 4 for Mar; 10 for Feb; 5 for Jan; 3 for Dec; 6 for Nov; 1 for Oct) 1 TroopHR May 2024 2 TroopHR May 2025 3 TroopHR May 2026 4 Associated Builders & Contractors of FL Nov 2024 i 0 a d U) E T �L n 0 H r N 0 w t= 0 a m L M U) 21 3 r c Q E t Q Packet Pg. 222 11.A.a 5 Gojo Int'I Group Sept 2023 6 SEDC Annual Aug 2026 Number of RFPE's to Contract 4 in 2022 2 For June (vs. 0 for May; 0 for Apr; 7 for Mar; 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) Client Site Visits & FAM'S 0 in June 2022 3 in June (1 in May; 0 in Apr; 1 in Mar; 0 in Feb; 0 in Jan; 4 in Dec) Southern Orthopaedic Assn 2025 Site JW Marriott 06/02; Shamrock Innovations LaPlaya/Inn on Fifth/Campiello's 06/09 Hotel Partner Site Visits 7 3 (vs. 9 in May (hotel DOS mtg); 10 in Apr; 3 in Mar; 3 in Feb; 3 in Jan; 2 in Nov; 17 in Oct) Number of Shows Attended 0 show in June 2022: 0 in June (vs. 1 in May; 0 in Apr; 1 in Mar; 1 in Feb; 0 in Jan; 0 in Dec; Nov FSAE Meeting Planner Roundtable; 1 in Oct (IMEX) • Joined the CVB team on February 1, 2021 EVENTS ATTENDED Hotel & Hospitality Industry networking events Naples, FL SALES ACTIVITIES • Preparation for Florida Society of Association Executives' Annual Conference Sponsorship • Finalizing upcoming travel calendar for me and Midwest market representatives Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 41 leads this month — June (vs. 36 in May; 37 in Apr; 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 6/1: FSAE VIP Committee Zoom Meeting • 6/1: Follow up on VIP Nov 2023 confidential opportunity for Paradise Coast Sports Complex • 6/2: Finalizing FSAE Postcard with Paradise Advertising • 6/5: Showcased destination to Candidate for Deputy Director of Tourism • 6/6: Troop HR Members Retreat May 2024, 2025 7 2026 RFP Enhancement • 6/6: Southern Orthopaedic Association Site Visit 0 a 0 D: R co E Ln �L 0 N O N 0 0. m L w �a 0 c m E t 0 m Q Packet Pg. 223 11.A.a • 6/7: Connect Meetings Call with Mac Kitchin re: Aug conference • 6/7: IMEX 2023 Travel Request • 6/8: Monthly TDC report for group meetings (May activity for June report) • 6/8: Monthly content submission for Coastlines Newsletter • 6/9: Cathy Jones Shamrock Innovations Site LaPlaya & Inn on Fifth Site & 3rd St • 6/13: Processed National Assn of Flour Distributors NAFD May 2023 RFPE • 6/13: Amramp Accesssiblity Partners Meeting 2024 lead • 6/15: Register for/process Destination Southeast • 6/15: Jennifer Schlabach HelmsBriscoe re: PHA Executive Summit 2024 presentation • 6/15: Naples Grande Knights of Columbus 2023 & 2024 proposals • 6/16: Statistics to Kimberly Hilty with new AC Hotel under construction • 6/16: Smart Meetings NYC Experience travel requirements • 6/16: Landmark Incentive Marketing RFPE for September 2023 • 6/19: Inquiry for July visit and follow up • 6/19: Review of Planning Guides for upcoming Annual Partner Meeting 0 Q- 0 • 6/19: Associated Builders & Contractors of FL July 2024 RFPE w/ Marcia Noon JW Marriott • 6/20: Liz -Beth Lauck HelmsBriscoe Re: FL Student Nursing Association lead co • 6/20: Naples Grande visit for FSAE E • 6/20: MPI Academy's "RealTalk Dialogue Webinar series N • 6/20: Sandra Moore re: FL Fish & Wildlife Conservation Commission lead for Marco Island 0 • 6/21: Hospitality event — new venue The Boardroom on Wiggins Pass Rd N • 6/22: Processed RFPE's and registration for Barb 's client event in August 0 N • 6/22: Brian Plott, HelmsBriscoe RFPE for 2026 —JW Marriott • 6/22: Winterfest Board Retreat conversation with Dawn Diehl • 6/23: SITE Chicago client event payment processed w • 6/24: Naples Art District Event on Shirley St. �a n • 6/26: Travel Requests/Processed for Smart Meetings Aug event 3 • 6/26: Russ Webb Bay Area Apartment Association details for FSAE event • 6/26: Threshold 360 meetings capture options with partners c E • 6/27: County Wellness event • 6/27: Jennifer Schlabach indicating The Ritz -Carlton Naples def for PHA Exec Summit'24 m a • 6/27: RFPE GOJO Incentive Group 2023 via Landmark Incentive Mktg for Sept 7-10, 2023 • 6/28: Webinar Social Media Insights and Strategies • 6/28: Hospitality event at Hob Nob • 6/29: Jeff Fenner B-Communications re: TureWinds Peer Group Meeting Lead in Feb 2024 • 6/29: Bridgestone BSRO RFPE payment processed • 6/30: FNGLA Lead for Linda Adams OBSERVATIONS/TRENDS Skift Meetings and various other outlets featured the following article substantiating a bit about what we shared last month, that the recent political climate may be far reaching and continues to be a topic of concern: Florida feels the pinch as Conventions Pull Out Packet Pg. 224 11.A.a https://meetings.skift.com/florida-conventions-pull- out/?utm campaign=Skift%20Meetings%20Daily%20Newsletter&utm medium=email& hsmi=2644 61315& hsenc=p2ANgtz--FrURkBhz7wBJDCkYS77Mk-RKsScCovHWIHFdlxka-FOV06tn- IQxSRV7VpWeIfY1Y7r5lJRStHMrRlFbtHGY1TM S-C- sa04EZLMgkBllv2LNmcM&utm content=264461315&utm source=hs email Orlando Sentinel shared the following article that additional larger conventions are canceled over political concerns: https://www.orlandosentinel.com/2023/06/30/black-engineers-game-of-thrones-fans-cancel- orlando-events-over-political-concerns/ A recent MPI News Brief included the following article from MeetingsNet reporting on the continuous shortage of employees in the hospitality industry: Stubborn hotel -labor shortages: What should planners expect? Recent data find that even more on- E 0 propertyjobs are unfilled now than at the start of 2023, affecting overall guest service but also event Q- 0 services and sales. https://www.meetingsnet.com/meeting-planning-toolbox/stubborn-hotel-labor-shortages-what- co E should -planners -expect w �L 0 Forbes recently shared an article: Three Ways Corporate Events May Change in 2023 N https://www.forbes.com/sites/forbescommunicationscounci1/2023/06/09/three-ways-corporate- m N events-may-change-i n-2023/?sh=445a66835d06 0 On June 15, 2023, Northstar Meetings Group shared: Current Challenges for Meeting Planners in 0. Hotel Negotiations: https://www.northstarmeetingsgroup.com/Planning-Tips-and-Trends/Event-Planning/Contracts- 2' and-Legal-Issues/Current-Challenges-in-Hotel-Negotiations-for-Meeting- Planners?utm source=eNewsletter&utm medium=email&utm campaign=nstraveltodav&olv enc i m d=1527D7680090G9F t m Skift Meetings AI -Powered Event Sourcing is Now a Reality Q https://meetings.skift.com/ai-event- sourcina/?utm camDai2n=Skift%20Meetines%20Daily%20Newsletter&utm medium=email& hsmi= 264119180& hsenc=p2ANgtz-8-fKk2AW9FV2XZvGHgCuH2UscX eiq 1Ralevg6NvfIX45yY- P4nwemMPOL9FSZfYraf 3 iT2AOJeoXoane3L4iYzOvRIKKST8wCixOsizwe2Fzk&utm content=264119 180&utm source=hs email Barbara Quigley attended SmithBucklin's Annual Partners Meeting at the end of June and shared the following trends that can be applied to more than this account: • Health, Wellness and Sustainability are still very important to their clients. • Medical Meetings have been the slowest to return to pre -pandemic numbers. Many are still providing virtual continuing education classes. Also, medical staffing has not completely recovered. Packet Pg. 225 11.A.a • The technology market is the fastest growing in SmithBucklin's portfolio of clients. • SmithBucklin has surpassed its highest sales year with 5 months remaining which tells me that organizations are still restructuring and outsourcing. • 80% of their business is the Association Market • SmithBucklin produces 200+ in -person meetings per year ranging from 25-3000pp, 75 virtual meetings and as worked with 53, 000 exhibiting companies. UPCOMING STRATEGIC INITIATIVES Preparation for our upcoming annual Strategic Planning/Partner meeting on July 19th, along with the Paradise Advertising team. Working on new group sales document content — requesting updated contacts; specific capacities; and new images for our collateral sales piece. Reiterating Threshold360 Meetings Capture opportunity for our area hotels We continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. With the new FY23 upon us, we will be preparing Proposals to Attend for the key upcoming conferences on our calendar. Preparations underway to register, complete travel requests, etc to attend future events. The CVB will be attending the Florida Society of Association Executives' FSAE Annual Conference in Bonita Springs in July as well as Northstar Meetings Group's Small & Boutique Meetings event in Franklin, TN this month to stay top of mind with small meetings market decision makers. In August, we will be attending Smart Meetings' 1 Day Experience and Smart Woman in Meetings event in NYC and the Destination Southeast conference that will be held at Westin Cape Coral. The CVB will also participate in several events in the Chicago area this summer, including the Destination Reps' client event Boat Cruise, as a sponsor of SITE Chicago Annual Cubs Rooftop Event. Plans are to attend Connect Minneapolis at the end of August and the GPS Events in Chicago. 0 a 0 o: CO E Ln �L 0 H N O N 0 a m L w �a 0 c m E t 0 m Q Packet Pg. 226 11.A.a Synergy -Connect Midwest Reps June 1-30, 2023 GROUP MEETING SALES REPORT June 2022 June 2023 Number of Meeting Planner Contacts 192 150 Number of RFP leads sent 16 29 Number of Groups booked 2 1 Total Room Nights/Econ. Impact for Period booked 249 RN 71 RN Number of RFP Enhancement (RFPE) Requests N/A 1 Number of RFP's to Contract N/A 1 Site Visits & FAMS N/A N/A Number of Shows Attended N/A 4 RFPs Event Name Organization Contact State Event Date Total Room Nights Argon Dental USA Users Symposium HelmsBriscoe Darla Leick WI January 15-17, 2025 384 Maritz Client Confidential Maritz Travel Kathryn Barnes MO April 12-19, 2024 1260 MGE FAR Meeting Round 2 Maritz Travel Lisa Hart MO April 16-18, 2024 250 CMFG Life Insurance Company NHS Global Events Liz Parisi IL May 12-15, 2024 109 TADA Florida January 2024 NCM03035 Palm Beach February 2024 Maritz Travel Maritz Travel Kristen Fried Kristen Fried MO January 11-13, 2024 31 MO February 19-13, 2024 61 NCM02237 2028 Whitefish MT July 2024 MaritzTraveI Kristen Fried MO July 14-19, 2024 106 NCM03036 Sea Island October 2024 Maritz Travel Kristen Fried MO October 5-8, 2024 61 President's Club 2025 American Express Robin Trzesniewski MO April 30-May 8, 2025 284 Club Solutions Leadership Summit Meetings Made Easy Marie Altizer MI May 14-17, 2024 200 US Bank 2024 Top Producer Summit HelmsBriscoe Amy Rosenberg MN February 26-28, 2024 251 Ziegler Sr. Living Finance & Strategy Meeting Helmsbriscoe Jill Stone MO September 16-18, 2026 1623 Fasenra National Sales Meeting Maritz Travel Amy Hoffman MO February 13-15, 2024 1027 E 0 a d ca Y Packet Pg. 227 11.A.a Momar, Inc, 2024 Incentive HelmsBriscoe Kim Gillespie MN April 1-6, 2024 244 CCCI-Cru StoryRunners Donor Vision Retreat ArrowheAD Beth Piatt IN March 7-10, 2024 86 NCUR Spring CUNA Jenny Seff rood WI April 20-24, 2024 211 P-Club 2024 HelmsBriscoe Edward Jones - Horizon General Partners 2026 Maritz Travel 2025 Club Solutions Retreat Meetings Made Easy Kim Gillespie MN April 1-6, 2024 242 Sara Bambrick MO February 9-12, 2026 2104 313 Marie Altizer MI September 9-13, 2025 COE 2025 Maritz Travel Amy Hoffman MO April 25-May 6, 2025 2325 Enerbase Board of Directors 2024 Meeting HelmsBriscoe Dianna Fuller MN January 13-18, 2024 49 Endo 2025 NSM Maritz Travel Amy Hoffman MO February 25-28, 2025 1604 Freudenberg ASM 2024 Meetings Made Easy Yvette Campbell MI April 22-27, 2024 187 2025 Transdigm Management Meeting Maritz Travel Blue Janis MO November 6-12, 2025 1025 2024 Emerson Measurement Solutions National Sales Meeting Maritz Travel Jenny Stevenson MO October 7-11, 2024 3065 NADA INT3 Feb 7-9 Maritz Travel Dawn McAtee MO February 7-9 44 Vomela Leadership Meeting (Definite at LaPlaya) Helmsbriscoe Rachele Klopp IA January 27-30, 2024' 71 Sanofi Neurology MSL ITA Group HaileyJackman IA January 13-18, 2024 277 U.S. Bank 2-024 Legends of Possible Augeo Sarah Brady IL April 30-May 9, 2025 2700 TrueWinds Peer Group Meeting TrueWinds Consulting Jeff Fenner MO February 19-22, 2024 195 PROSPECTING and OTHER ACTIVITIES • Phone calls with planners who have submitted RFPs. • Barb Attended PCMA/IAEE Educational Program around 100pp attended • Barb Attended SmithBucklin Annual Partners Meeting • Maura attended IRF in Las Vegas approximately 500 participants • Maura attended MPI WEC in Mexico with approximately 1500 participants • Reached out to potential attendees for Destination Reps Client Meeting • Reached out to potential attendees for SITE Cubs event E 0 Q d w R to E T �L n O H r N 0 to O O L R U) 21 3 c O E t v Q Packet Pg. 228 LOOKING AHEAD • July 18, 2023 - Destination Reps Client Event - Boat Cruise - BQ Attending • July 18, 2023 - Destination Reps Quarterly Meeting • July 19, 2023 -Naples CVB Marketing Summit - Maura attending • July 21, 2023 - SITE Annual Cubs Rooftop Event - We are sponsoring. Hailey Jacobs from Really Great Meetings, Charlene Marsalli from Old Republic Surety and Amy Blesi from HelmsBriscoe are our guests. - BQ attending • July 20, 2023 - Entertaining Amy Blesi from HelmsBriscoe - With BQ • July 30 - Aug 3, 2023 - eGroup Land X-Change - Maura Attending • August 15, 2023 - M+IWW Summit, Chicago - BQ & Maura Attending • August 21-25, 2023 - Attending Connect Minneapolis - Barb Attending • August 30, 2023 - GPS Events Chicago - Barb Attending • October 17-20, 2023 - IMEX C • November 7, 2023 - GPS Events Kansas City - BQ Attending o: • November 8, 2023 - GPS Events St. Louis - BQ Attending co • November 28, 2023 - SITE Holly Trolley w 2 • November 29-30, 2023 - Holiday Showcase - Chicago - BQ Attending c H N O O N O Q O L W M CA 3 i CD E t V Q Packet Pg. 229 11.A.a Specialty Markets Michelle Pirre - Sales Assistant 6/1/2023-6/30/2023 PERIOD AT A GLANCE 2022 2023 Number Meeting Planners 17 6 Number of FAM's/Site Visits o 0 Tradeshows/Events 1 1 Number of RFP's Definite 2 with EIC OF $59,870.00 3 with EIC OF $81,792.07 Number of RFP's Sent June 10 sent with EIC $326,847.16 9 sent with EIC $468,808.50 Meetines & Events: Friday, June 2, 2023 — Meeting with PR team to discuss organization of Fam Tour for Juan Ortega Columbian LGBTQ Influencer. This meeting was to review who should handle what aspects of an itinerary. Monday, June 5, 2023 — Big Rocks CVB Staff meeting to discuss needs and issues for the tourism department. Tuesday, June 6, 2023-1:1 Meeting with Tourism Director to discuss specialty market needs and approvals for upcoming initiatives. Monday, June 12, 2023 — Big Rocks CVB Staff meeting to discuss needs and issues for the tourism department. Thursday, June 15, 2023 - Alan Berg Answers Your Lead Quality Questions Webinar, Zoom. Virtual presentation on wedding leads. How to acquire information needed for a quality proposal and much more. Friday, June 16, 2023 — Zoom with Maureen Sallsutio with Hampton Central to train on iDSS issues. Monday, June 19, 2023 — Zoom with Legh Anne Campbell from The Ritz -Carlton Naples to discuss logistics of the Annual Marketing Summit. Monday, June 19, 2023 — Big Rocks CVB Staff meeting to discuss needs and issues for the tourism department. Wednesday, June 21, 2023 — Meeting with Sandra Rios to discuss Annual Marketing Summit needs for staff and venue. E� O a R co E N �L O H N O N O a m w �a 0 c m E t 0 m Q Packet Pg. 230 11.A.a LGBTQ Market Paradise Coast was a gold sponsor of the St Pete Pride Festival in June. The CVB had spaces at both the Pride Parade on Saturday, June 24", as well as at The Street Carnival on June 25th. The Naples Pride team also attended with us, and together we spoke with over 620 attendees each day regarding things to do in the destination. For LGBTQ Leisure travel this is the best way to reach LGBTQ Consumers and their allies, we know that these attendees are for and with the community. It is estimated that over 100K people attended these events in St Pete on the last weekend of Pride Month. With the current legislation and protests though out the country, the Pride festivals in the state of Florida have actually doubled in size and, although most conversations were positive about the destination, the ongoing publicized anti-Igbtq Facebook groups and ongoing protests at and around our pride festival in Naples is not sitting well with the public. We heard the word "unwelcoming" several times through the day, fortunately we are there to explain that we are a welcoming destination to all and will continue to be so, and these few groups who oppose LGBTQ in our destination are very few in the big picture of our entire hospitality industry which is very welcoming and supportive of the community. Destination Weddings: Since the CVB created the RFP link on our weddings webpage we have received 6 promising leads this month with one wedding already booked. Now that we are receiving these leads direct in an effort to gather the best information, Michelle Pirre viewed a webinar created by a weddings industry specialist, the Wedding Pro by Alan Berg. In this webinar we learned how to keep in contact with our prospective couples, in an effort to get responses. It is a general consensus that we hear from many couples, but once we send the first piece of information, we never hear back. This was a very informative webinar with great ideas to keep a conversation going and interest in hosting a destination wedding in our areas. Small Meetines Market The CVB received 34 leads with under 100 peak room nights in June, with an EIC of 2,490,931.00. This is a strong indicator that small meetings are still a great source of our tourist tax dollars. Since January 1st we have logged 18 small meetings booked in the destination with an EIC of $913,195.28. The CVB departs on July 8th for the NorthStar Small & Boutique Meetings event in Tennessee where we will have a minimum of 40 appointments with vetted planners for the Small Meetings Market. UPCOMING STRATEGIC INITIATIVES Small & Boutique Meetings - July 8-12, 2023 CVB Annual Marketing Summit - July 19, 2023 Florida Outcoast Conference — Aug 1-August 3, 2023 0 a 0 D: w CO E N �L 0 H N O co N 0 0. L W �a 0 c m E t 0 m Q Packet Pg. 231 11.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power June 1-31, 2023 PERIOD AT A GLANCE June 2023 June 2022 / 2021 June 2023 Media Interactions 17 June 2022-43 June 2021 - 210 Journalists/Influencers Hosted 5 June 2022 — 5 June 2021 - 2 Journalists/ Influencer Activity: • Travel Weekly / Johanna Jainchill re: post Ian destination rebound • Travel Awaits / Chelle Walton —June issue re: new lodging developments in Naples • Tampa Bay Magazine / Cindy Cockburn — June issue Re: Getaway Ideas for Tampa Residents • Influencer Vetting — Misty Dawson, a family travel content creator, blogger, and influencer who focuses on Family travel ideas & tips. While Misty's age and gender demographics align with our marketing efforts, her follower count has been declining over the past few months. Additionally, her engagement rate has been consistently low, which further suggests a lack of engagement and reach and we declined. • FAM Itinerary creation — Daniel Jasmin, Swiss Journalist for Tipps for trips for July visit. • Image Request - Adrian Phillips for National Geographic Traveler UK family article resulting from his FAM in February. • Image Request - Katherine Devins of SIMB for an upcoming event. • Image Request - Regina Russo of Private Air Magazines for September Editorial piece in the magazine • Image Request - Kim Chan of the Black Diamond Agency for pitching • Image Request — Lorena Pereda of AVIAREPS for monthly press release for the Mexican market • Image Request — Kelly Bair of Compass Hotel Naples for website under local area attractions for our new Compass Hotel Naples. • Image Request — Tim Aten of Gulfshore Business magazine for Naples Press column answering a question regarding the status of the Big Cypress Bend Boardwalk. • Image Request - Nina Sologubenko of Black Diamond Agency for UK social media • Image Request — Kelly Basham of Compass Hotel Naples for creation on website for Compass Hotel Naples • Image Request — send request from Kelly Basham of Compass Hotel Naples for creation on website for Compass Hotel Naples • Image Request — Lena Zeller of Lieb Management & Beteiligungs GmbH for VISIT FLORIDApress release • Image Request — second request for Lena Zeller of Lieb Management & Beteiligungs GmbH for VISIT FLORIDA press release 0 a 0 o: co E N �L 0 H N 0 co N 0 a m L W 0 c m E t 0 m Q Packet Pg. 232 11.A.a Hosted: • Scott Eddy / MrScottEddy, May 30 — June 3. Scott split his time between Edgewater Beach Hotel and Capri Inn. He experienced Sea Salt, The Vine Room, Sweet Liberty Catamaran, Paddle Marco, Hoots, Seven South Craft Food +Drink and The Cafe on Fifth • Juan Camillo Velez Ortega visited the destination, June 12 —15 and stayed at the Staybridge Naples /Marco Island, the Hyatt House and the inn on Pelican Bay. While in our destination he visited Tin City, Fifth Avenue South, Third Street South, Lowdermilk Park, a sunset Dinner Cruise on the Naples Princess, the Naples Botanical Garden, an Eco/Dolphin cruise with Pure Florida and Waterside Shops. He also enjoyed meals at The French, Three60 Market, Catch of the Pelican and True Food Kitchen. • Sarah Tucker Sarah Tucker who visited June 15 —18, a wellness Social media influencer enjoyed accommodations at the Naples Grande Beach Resort and enjoyed meals at Catch of the Pelican, Pinchers, Three60 Market, The Docks at Crayton Cove, EYs Bayfront Cafe, a Guided Kayak Tour Rookery Bay and the Naples Zoo. • Lauren West/ LaurenAshleyWest, June 2- 4, a social media influencer who focuses on traveling couples was hosted at the Inn on Fifth and enjoyed a bike tour. She dined at Trulucks, Forever Fiore Floral Tea Lounge, The Hampton Social, and DelMar. • Gale Gay Horton Managing Editor of the Champion Newspaper visited June 12-14 enjoyed accommodations at The Capri Inn and enjoyed dinner hosted by Sea Salt, a complimentary visit to the Naples Botanical Garden and a dinner hosted by The French Brasserie Rustique. Activity: • Distributed red tide updates to staff • Updated Linked -In posts • Updated hurricane emergency contacts and updated website and database. • Continued monitoring of red tide and Sargassum seaweed status. • Monitored website for relevance and updated content. • Monitored beach restoration berm placement and activity. • Directing efforts for Garden & Gun culinary campaign and details of September 14th event. • Processing media monitoring service contract through procurement process • Updated Crisis Communications Plan for Tourism Division — in preparation for hurricane season • Drafted and presented Weather Emergency Preparedness Webinar for Florida's Paradise Coast partners. Presentation took place June 19th • ABC 7 / Tampa logistics for taping segment for "Morning Blend" interview with Executive Director and Edgewater Beach Hotel as the location for filming. • Orchestrated Gulfshore Business interview with Executive Director, Re: water quality and beach status as it relates to tourism and out-of-town visitation. • Reviewed Hotel Partner spreadsheet in preparation for use in EOC • Oversight and implementation of June Influencer itineraries — Scott Eddy, Daniel Jauslin, Lauren West and Sarah Tucker. • Reviewed and updated Consent & Release photography usage rights forms and process • Attended SWFCGSA Concierge Association meeting, June 6th. • Follow-up proofing Tampa Bay article • Reviewed and updated Strategic Marketing Plan PR sections for each business vertical • Acquired legal forms for photo usage for Margaritaville • Coordinated media activity with The Ritz -Carlton related to their July 6th grand re -opening. • Forwarded photo assets to Private Air magazine for September issue • Reviewed article for Families Love Travel 0 a 0 D: w co E N �L 0 H N O co N 0 0. L W �a 0 c m E t 0 m Q Packet Pg. 233 11.A.a • Reviewed Conde Nast culinary proposal for FY 23/24 • Reviewed Passport Magazine Chef interviews for accuracy — August issue • Updated Marketing Summit invite list and agenda Regional and International PR Initiatives: • June influencer— Daniel Jauslin / Switzerland • June influencer —Juan Camilo Velez Ortega • Multiple articles for Oonagh McCullough -Boyle / OOMAC Ltd. Targeting UK consumers • American Journal / Germany - Website Listings, Events and Deals • Created, updated, or deleted 39 event listings for the website. • Created 29 deals on www.ParadiseCoast.com. • In June we updated or deleted 17 business listing on the website. Administration & Writings • Reviewed and revised FSAE (Florida Society of Account Executives) collateral for Group Sales team • Reviewed and approved Weather Emergency Preparedness email invites • Drafted and submitted May Destinations Florida article • Collated TDC partner and marketing reports • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO ZOOM call. • Prepared June TDC PR Report. • Edited June 2023 Coastlines Partner newsletter • Completed required County training programs • Attended CC Wellness events News & Press Releases: https://www. paradisecoast.com/media-center/news-releases/dive-into-summertime-fam-cation- the-ritz-carlton-naples-ti buron https://www.paradisecoast.com/media-center/news-releases/staybridge-suites-naplesmarco- island-receives-prestigious-torchbearer https://www.paradisecoast.com/media-center/news-releases/compass-hotel-margaritaville- coming-to-naples-fl-0 https://www. paradisecoast.com/med ia-center/news-releases/the-splash-back-sun-n-fun-lagoon- opening-day-satu rday-lulu-1-2023 https://www.paradisecoast.com/med ia-center/news-releases/art-center-closing-friendship-7- time-capsule-commemorating-moments-that i O a d o: w R U) E T �L n 0 N O to N t= 0 0. m L M U) 21 3 r c Q E 0 Q Packet Pg. 234 Enloy Fresh Seafood, Breathtaking Beaches, and More on Florida's Paradise Coast (abcactionnews.com) j BLEND— ' ! "tt . ;t �' t . I'l r z Video from the Shaw i Ar la LEf l wori2 srli moll oshiV 1� O O- o: w co E Ln �L O N O N O Q L W i CD E t V R a+ Q Packet Pg. 235 11.A.a GULFSHORE BUSINESS SOUTHWESTFLORIdA'S BEST VIEW OF BUSINESS Tim Aten Knows: Collier County liberates Fourth fireworks BY TIM ATEN JUNE 16, 2023 PHOTO CREDIT:NAPLES GCVERNMENT; GETTY IMAGES After the city decided to go dark this year for Fourth of July fireworks at the Naples Pier, Collier County officials stepped in to light up the Fourth with a pyrotechnics show planned at Paradise Coast Sports Complex. "I'm proud that the county pivoted quickly and stepped forward after the city's decision. The county is working very hard to still celebrate Independence Day," said Commission Chair Rick LoCastro. County staff worked on the logistics this past week to present the holiday show for the first time at the new sports complex, 3940 City Gate Blvd. N., LoCastro said. County Commissioner Bill McDaniel said the parks and recreation departments from both the county and the city initially had worked it out for joint holiday fireworks displays with the city hosting the Fourth of July show and the county handling the New Year's Eve display, but the city surprised the county June 7 when it decided to cancel fireworks on the Fourth. "The city took a right turn," McDaniel said. Naples City Council decided to postpone the city's traditional Fourth of July fireworks display off the beach near the Naples Pier next month because of safety concerns. The annual parade will go on as planned on Independence Day, but instead of fireworks that night, council decided to sponsor a fireworks show in early December, most likely Dec. 2 to end the city's three-day centennial celebration festival planned for Nov. 30 through Dec. 2. "There is a consensus — or there's a majority, I should say — in postponing it this year due to safety concerns," Mayor Teresa Heitmann said at the June 7 council meeting. Not only are many public access points to the beach and the pier still closed after being damaged last fall by Hurricane Ian, but city officials also worry about the security of vacant homes and buildings with the addition of crowds downtown after dark. Most years, the county also sponsors a July Fourth fireworks show at Sugden Regional Park at the same time that the city has its show at the pier. But with the city show being canceled, the county wouldn't have been able to handle the extra influx at Sugden, LoCastro said. So, the county found a better alternative at the sports park, but the venue had to be approved by the parks staff and fire marshal. That happened today. The free Independence Day celebration will be held rain or shine Tuesday, July 4, at the Paradise Coast Sports Complex, which is east of Collier Boulevard and north of Interstate 75's Alligator Alley. Gates open at 6 p.m., the band starts playing at 7 p.m. and the fireworks will start at 9 p.m. The venue's stadium has 1,300 parking spots, 5,000 seats and grass fields for guests to position their own lawn chairs or blankets. Food and beverages will be sold. E� 0 a 0 w co E N 0 H N CD co N 0 a m L w �a 0 c m E t 0 m Q Packet Pg. 236 11.A.a A July Fourth fireworks show also is planned at the private Residents' Beach at 130 S. Collier Blvd. on Marco Island but the "bombs bursting in air" will be visible from public spots elsewhere on the Gulf beach and island. Although it normally closes at dusk, the county's Tigertail Beach Park, 48o Hernando Drive, Marco Island, will be open for free parking after 6 p.m. for the 9 p.m. show on Marco, LoCastro said. "People can park there and walk south down the beach to get closer to the fireworks show," he said. "Fireworks on Marco also are very visible from Tiger -tail." City safety concerns City officials in Naples didn't take a formal vote on the holiday issue, but decided after public discussion to forgo celebrating America's independence at the pier and beach area that were badly damaged by Hurricane Ian last September. "In addition to the fact that we will have less parking, because we have beachheads that are closed. We will have more limited access to the beach because, you know, we have some areas that are closed," said City Manager Jay Boodheshwar. "We have a lot of vacant properties. We have vacant properties up and along the beach. You all have seen the emails about trespassing and things that happen just on a day-to-day basis, so just imagine after dark tens of thousands of people. We are going to have issues. And we're prepared to deal with those issues, but I just want to make sure our eyes are wide open, that the potential of having more issues is greater this year than the traditional issues we have every year with parking and traffic and trespassing and things like that. That's a real issue. So, I just want to make sure that all of that is considered." Vice Mayor Mike McCabe is concerned that many of the western ends of avenues have not reopened yet for public parking or beach access. "It does open a liability issue for the city," McCabe said. "Because when you say that those beach avenue ends are closed doesn't mean people aren't going to walk, or even try to park because I've actually seen people as I'm riding by, get out, move the barricades, pull the cars in, move the barricades back and people trying to walk to the beach through the areas that are dangerous. I don't think that's a good idea right now." Because Collier County government officials were planning to partner with the city for the Fourth fireworks, that means the county wasn't planning to have fireworks at Sugden Regional Park if the city was having them at the pier, McCabe said, "which means that the crowds that we would have on Fourth of July would be even greater than they are in a normal year, in a time when we really can't even handle what a normal year is." So, McCabe sees the benefit of rescheduling the city's fireworks display for five months. E 0 a d CO U) E T �L n 0 N 0 to t= 0 a m 0 U) 21 3 r c aD E Q Packet Pg. 237 11.A.a "At this point for this year, I think that moving it to another date that has an ancillary benefit for the city to help celebrate a very important milestone for us, I believe that will be a very good solution for this year," he said. Although having mixed feelings about the matter, Councilmember Paul Perry also is inclined to postpone the fireworks to December. "If we have the normal crowd that we have on most fireworks nights, they may not even see where they are walking, and it could cause real problems," Perry said. "I know at my beach end on 18th it's dangerous to walk through there, and particularly in the dark and after people have been celebrating. So, that's my main concern." Councilmembers Ted Blankenship and Terry Hutchinson appeared to be the most in favor of the city sponsoring a traditional holiday celebration on the Fourth. Hutchison said that Independence Day celebrations are a symbol of patriotism that remain an important aspect of the national holiday. Blankenship stressed that the value is worth it, especially to bring people downtown to support local businesses during the slow summer. "I'd really like to see us still have the fireworks," he said. "I just think there are multiple reasons that the tradition, the love for the fireworks and the parade by the residents and that it really helps our small businesses." The fact that city staff and first responders such as police and fire personnel have to work an entire day with overtime on the holiday is one of the reasons Mayor Heitmann wanted to postpone the fireworks. "I really believe that we also need to be considerate of that and our resources for them and being respectful that it does take a burden," she said. Chad Merritt, director of the city's Parks, Recreation and Facilities Department, presented a brief cost rundown of a fireworks show in Naples. "A barge typically costs us between about $30, 000 and $50,000, depending on where the barge location is. The fireworks run us about $25,000 to $3o,000," he said. a m au r i i t i r r 1n I [MVEL VILEINLI THE TRAVEL IND USTRYS TRUSTED VOICE 0 a d w U) E T �L 0 r N 0 to CN t= 0 a m L M f+ 21 E t V Q Packet Pg. 238 11.A.a USA Eight months after Hurricane Ian, most beaches and hotels are open in Fort Myers By Johanna..ainchill V V . Jun 11, 2023 $ 1 A+ A- I ! —9—r A t The Gullwing Beach Resort on Fort Myers Beach will reopen to all guests starting June 30. Photo Credit: Fort Myers -- Islands, Beaches and Neighborhoods SAN ANTONIO -- Almost 70% of hotel rooms in Fort Myers are open again, eight months after Hurricane Ian made landfall on Florida's west coast as a Category 4 storm. Speaking at the IPW conference here in late May, representatives from Fort Myers -- Islands, Beaches and Neighborhoods said that about 10,000 rooms have reopened. "That 10,000 is a number that keeps increasing every day," said communications manager Miriam Dotson. "There are businesses reopening every single day, and there are new businesses coming in and wanting to plant their roots there. "And for the record, many and most of our beaches are currently open," she said. Three hotels on Fort Myers Beach, which sustained some of the most catastrophic damage from the hurricane, are planning to reopen this summer: Gullwing Beach Resort, which has partially reopened, will reopen to all guests on June 30; Hampton Inn & Suites is taking reservations for stays starting June 13; and Lovers Key Resort is accepting reservations for arrivals in August. Fort Myers Beach, Sanibel and Captiva were among the areas hardest hit when Ian slammed ashore Sept. 28, with many roads and bridges either closed or washed away. Some of the larger properties that are still closed include South Seas Island Resort, Sundial Beach Resort and Spa and the Neptune Resort. 1'✓ Packet Pg. 239 11.A.a At least 13 beaches in the Fort Myers, Sanibel and Captiva area are already open, and two more parts of Fort Myers Beach are expected to open this month, Bowditch Point Park and Crescent Beach Family Park. "We're getting there," Visit Florida CEO Dana Young said about the area's recovery. But she added it was still going to take time. "Fort Myers Beach has to be rebuilt," she said. "Geographically it's a small area, but it's just heartbreaking to see." Two more parts of Fort Myers Beach are expected to open this month, including Bowditch Point Park. Photo Credit: Fort Myers -- Islands, Beaches and Neighborhoods Young said that many of the properties able to open more quickly were the newer ones. "New construction makes a huge difference," she said. "That's why a lot of the properties that were built more recently with the stringent coastal construction standards were able to withstand [the storm]. Some of the more historic properties just couldn't." Farther south, the area called the Paradise Coast that includes Naples and Marco Island was spared much of the major damage that the Fort Myers area endured. About 90% of hotel rooms were open by December, a number that is now around 98%, said Paul Beirnes, executive director of the Naples, Marco Island and Everglades Convention and Visitors Bureau. The Ritz -Carlton Naples, which had just undergone a major refurbishment when Ian hit, was among the most damaged properties. It is slated to reopen July 6. "I'm thrilled to say that right now, when you travel the entire destination, bar none, it is really almost impossible to find any visible signs that we even had a storm," Beirnes said. "We were very, very fortunate, very blessed." E• Packet Pg. 240 11.A.a Beirnes also said he was "thrilled" that public perception of the area's readiness is high, a consumer survey showed, with about 80% of those surveyed believing the destination was back up and running by January. O a o: CO E N �L O r N O O N O Q O L W i C CD E t V Q Packet Pg. 241 11.A.a ® TIMES Travel HOME DESTINATIONS HOLIDAY TYPES OFFERS ABOUT US BEST UK HOTELS Q FLORIpn 20 family -friendly things to do in Florida: from diners to Disney World Taking your clan tD The Scroshine State? Herearethe places that really shine for families 3 a Adrianend Manika Philfix I T—day3ar—y177A23,17.43pm Florida has long been a favourite with British families, and for very good reason. MThere else can you indulge in platefuls of pancakes at breakfast before walking through swamps of growling alligators? Leave your stomach at the top of a towering rollercoaster before exploring the home of one of the world's great geniuses? Or snorkel among turtles before tucking into an ice cream the size of your head? Florida's variety— its culture, its wildlife, its beaches, its theme -park thrills — makes it a sure-fire winner. Afafn photo: a taxi boar heads towards the Aforocco Pavfhon atEpcot in Wait Disney World fAla my) 9. Ride an Everglades airboat If you grew up watching Gen tie Ben — the 1960s TV series about an Everglades wildlife officer and his family— you'll knm4 that the airboat is synonymous with Florida's swamps. With its oversized fan and flat-bottomed hull, the boat can zip through the reeds and turn on a sixpence. Wooten's has long run airboat excursions across its 26D acres of private land, taking passengers on adrenaline -filled rides and stopping to look at gators along the way. It's loud and heart -stopping at times, but little ones love it. If you want something more laid-back, take a buggy ride through the mangrove channels instead. Wooten severgiades. com it L 0 Q NNd LJ� VJ E 0) 0 r N O to 0 m R U) 1 3 c 0 E t v Q Packet Pg. 242 11.A.a Treat yourself at Kilwins 13. Have an ice cream at the best parlour in Maples A holiday ain't a holiday without ice cream, and Kilwins Maples serves the best. It sits among the refined buildings of5thAvenue South. but refinement goes right out of the �,�-indow when you're presented with heaving tubs of rich chocolate ice cream. The store also sells a range of other home-made confectionery, from peanut and cashew brittle to apples dipped in caramel. Don't miss their speciality Mackinac Island Fudge. Burn off a few of the calories with awarder afterwards down to the excellent white- s and beach at the end of the street. kFlwins.comfstoresfkilwins-naples E 0 a d w U) E N �L 0 N O W N 0 0. M U) 21 3 r c aD E a Packet Pg. 243 AM 0 ON A dolphin in Marco River (Sob McConvil0elDoOphfry Explorer) 14. Track the Marco River dolphins No -one's more committed to the dolphins of -Marco River than master naturalist Bob -McConville. For 16 ye ars, he and his colleague Captain Eddie have taken their boat out twice a day to monitor the resident population, and their research is used around the world. Tourism funds the project, and charismatic Bob is aonderful host. He'll explain how he identifies each dolphin by the unique nicks on its dorsal fin, and he'll tell you the life stories of dolphins like Cubby, Snowflake and Batman, who have become like family to him. Bob reckons around 3,000 kids have taken his dolphin Explarer trip. This is eco -tourism at its very best — fascinating, educational and genuinely useful. dolphin -study coat i 0 Q d fC a+ U) E T �L 0 r N 0 to N t= 0 0. (D L M U) 21 3 r c aD E a Packet Pg. 244 11.A.a A young aEl igator at Auduban Corkscrew Swamp St r, : . -ry ifi Naples (Getty lnmges) 1.alk among the Everglade alligators The Corkscrew Boardii-alk snakes its gray. through a swamp sanctuary that's hoine to avariety of creatures great and small, from fishing spiders up to enormous alligators. Its worth paring a guide to join you on the raised wooden wall. -ray. Experienced guide Debbie Lotter was armed with the sort of weird facts guaranteed to keep our kids engaged. Did you know that a green heron will squirt poop at your eyes if its threatened? Nor did we. You'll see birds like the pile ate d w oodpecker flitting between the branches of the bald cypress trees and, if you're really lucky, you'll hear the deep territorial growling of male alligators —they make quite a racket. corkscrew.azzdubon. org" E 0 CO d w U) E N �L 0 r N O tD 0 0. 0 21 3 c aD E Q Packet Pg. 245 11.A.a Snow egret (Alamy) 20. Take your pick from 10,000 islands E 0 a d a! w U) E N �L 0 r He's not absolutely- certain the number of islands is accurate -'I've never counted them'.' -but c cc keen kayaker Don MfcCuinber has been leading exeursions into the area known as 10,DOC Islands (part of the vast Everglades National Park) for v ears. He'll collect you from � 0 Chokoloskee Sag in his flat-bottomed boat, and take you along watery channels around m mangrove islands to seek out wildlife from snov-y egrets to manatees. You'Il do some kayaking M too and - perhaps most fascinating of all - explore aneient middens of shells and pottery- left by 21 the Calusa Indian tribe who once lived here. Be sure to quiz Don about any. shells you happen to see, whether that's a horseshoe crab or a king's crown conk. There's nothing he doesn't know a� about shellfish and their lives E euergladesareaton rs,com a Packet Pg. 246 NATIONAL GEOGRAPHIC June2023 ,SHOW Performance is part of the everyday In Florida —and not Iust In its theme parks \ _ \ and glamorousmaJorcities. The state '9 attention-grabbing"kidllfe, Including turtles, dolphins and one ofthe world's _P + , rarest plants, demand centre stage, too WORDS ADRIAN PHILLIPS /F PHA Y ,. WE OPEN SAM C[OSED I2AM?� i O Q NNd RH T .3 O r N O to N O 0. 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Many roan dLer toD, during gum berll.[ sbetweeo po rh n and Llzemditoftlm. = ss mast aasmmed by Uagedips slid Lrl mpns playaxt out at a smalrerscale-As We walXti^ W aters edge ofa lonely is"=caned Ra VMt Uy, be stoops a}lerpoml aner post shell alter shell. Tacb step ram%wltb the pmmise or mew platLlnea--A TIDtda fl.NWig rmur[t: nee says, crouching at a helgu-Lnloumd shell lha[ awlas toe ploLed Up. 'It's telmg humredby alai nrmse nnDCb ❑5YI chef C, Ril ICn 1s Fo]Wwing Llie9rme Loll L1Pe a mepi'TM flornlmga]m[n has &hick Donraveala. irapredaiaygA3 LDo close. LhE IiaMl�v rmo[rt Can dab Ks re6L I= rode m ame, amd mtp alselaawaav from the trau' II l[ves to 4hL amoLber day. hmmrg Lhu shell fish aad aem snaam, Pcm alsa ends a xeaznr3en shard or eatery, JUL/AUSMU r 121 y r N O tD fV O Q N L w M U) 3 Packet Pg. 250 11.A.a �nin���nl•r� THE ESCAPIST HOLIDAY IN THE SUNSHINE STATE Find your holiday heaven on Florida's stunning Paradise Coast Outstanding natural beauty meets luxury living in an endlessly enticing region �� ""'FLORIDANAFLES mmsH AIRWAYS — MARCO ISLAND EVERGLADES RMDAS pIWDISC [Qa3T lk- - =1-1 31 May 2023 The different regions of the Sunshine State all provide unique attractions and compelling destinations. They include Florida's Paradise Coast - Naples, Marco Island and the Everglades, where the high life neighbours the wildlife. When it comes to a corner of this region that combines superb natural attractions with the finest creature comforts, like blissful resorts and delectable dining, it's hard to beat Florida's Paradise Coast - Naples, Marco Island and The Everglades. O w co E Ln �L O r N O N O Q O L W CA 3 i r— CD E t V Q Packet Pg. 251 11.A.a This trio of outstanding destinations unite in one chic region to feature a bountiful outdoor playground, the likes of which you'll find nowhere else, in a style that thrills all - comers. Booking flights, hotels and car hire through British Airways Holidays makes exploring the region even easier. You can experience it all for yourself with British Airways flights direct to Tampa - and here's a taste of what's in store... Understated elegance in Florida The view from Naples pier at sunset / Paradise Coast This is Florida's quietly elegant quarter, where the uber-sophisticated downtown area melds into an equally stylish beachfront vibe, highlighted by a series of upscale resorts including The Ritz Carlton Naples. LaPlaya Beach & Golf Resort and the Naples Grande Beach Resort, all of which provide instant access to the magnificent white -sand beaches while also affording five-star amenities and service, as well as family -friendly features. Another outstanding luxury option is the Hilton Naples, affording a polished retreat at the end of the day. Benefits of booking with British Airways There are all kinds of advantages • British Airways has an extensive flight network to Florida, including regular direct flights to Orlando, Tampa and Miami O o: w co E Ln �L O r N O N O Q O L W CD E �a a Packet Pg. 252 11.A.a • British Airways offer a full service across Business Class, Premium Economy and Economy on all flights • All British Airways Holidays are ATOL protected, keeping you and your money safe • You can secure your package holiday with a low deposit from just E60 per person and pay off the rest in as many instalments as you like. Final payment is due seven weeks prior to travel on long haul • With a dedicated 24-hour holiday helpline, British Airways Holidays have got you covered for any issues whilst you're away, if your plans change or the unexpected happens • 23kg checked baggage allowance per person is included as standard on all British Airways Holidays bookings, not as an add on • British Airways Holidays offers quality accommodation options to suit every budget, from 3* to 5* luxury • Partnering with Avis, British Airways Holidays offers fly -drives across the state. When booking flights and car hire together, all mandatory charges are included, and you'll benefit from roadside assistance and 24-hour customer support Shop and dine along 5th Avenue South and Third Street South, filled with galleries, boutique shops and restaurants that provide some of the best tastes of the Sunshine State. Stone crabs are the local seasonal delicacy, while the fish dishes are truly boat -to - table fresh, including snapper, mahi-mahi and grouper. To be close to this part of town, Stay at Inn on Fifth, the perfect base for exploring Naples. 0 a 0 o: w CO E Ln 0 H N 0 m N 0 0. CA L W CA i E t V Q Packet Pg. 253 11.A.a Awesome scenery and experiences in the great outdoors Get closer to nature at the 170-acre Naples Botanical Garden / Naples Botanical Garden If you think the region is all about fine dining and blissful beaches, in the famous words of a song, "you ain't seen nothing yet". As befitting the only sub -tropical mangrove wilderness in America, nature is also at its finest in a series of parks and preserves that serve up wildlife and scenic wonders aplenty. There's Keewaydin Island - the largest unbridged barrier island in the area only accessible by boat, and the 170-acre Naples Botanical Garden, plus Corkscrew Swamp Sanctuary, with its 2.5-mile nature boardwalk trail. You can take kayak tours around the mangrove swamps and tunnels, or just sit back and soak up the dazzling sunsets that provide guaranteed brilliance each evening. When you then add in the attraction of more than 90 immaculate public and private golf courses in the area, this is an outdoor wonderland par excellence (pun intended). 0 o: w CO E Ln �L 0 N 0 m N 0 a CA W CA c a� E M �a a Packet Pg. 254 11.A.a An idyllic island with a touch of luxury A string of sleek resorts offer beachfront luxury / Jeff Herron Photography The largest of the fabled Ten Thousand Islands, immediately to the south of Naples, Marco Island is another unique realm of beachy perfection and old-world charm. It has a refined, four -mile resort section that co -exists alongside a charming fishing village and more natural opportunities, including an eco-cruise with the Dolphin Explorer to discover the manatees and bottlenose dolphins that make their home here. Tigertail Beach and Sand Dollar Spit feature two of the best beaches in the state, on the edge of a shallow lagoon ideal for paddleboards and kayaks, with the addition of an eye- catching observation tower that attracts keen birdwatchers from all over the world. This is also the beachfront habitat of more stylish resorts, including the swanky LW Marriott Marco Island Beach Resort. 0 o: w CO E Ln �L 0 N O O N 0 a L W �a c a) E �a a Packet Pg. 255 11.A.a A true wildlife spectacular and a national treasure Activities such as paddling are always fun to try here For the ultimate natural splendour, however, there is nothing to compare with the Everglades. This vast "River of Grass" encompasses 1.5 million acres of wetlands and, while there's no way you can see it all, you're right at the gateway here for its highlights Driving east from Marco Island takes you to Everglades National Park, officially recognised as a UNESCO World Heritage Site and the only sub -tropical mangrove wilderness in the US. The variety of plant and animal species here can be found nowhere else in the US. The best way to experience this wetland is on one of the many guided tours. With boardwalks, trails and airboat rides, this is where you'll see alligators and crocodiles in the same ecosystem, along with bobcats, raccoons and white-tailed deer and even the occasional black bear, while its reputation for birdlife is simply unparalleled. 0 a 0 D: co E Ln �L 0 r N O O N 0 CA m L a CA c a� E �a a Packet Pg. 256 11.A.a Where to stay in Florida Naples Grande Beach Resort - kick back amid the sights, sounds and tastes of Florida's Paradise Coast in this idyllic setting. Located just a short walk from Clam Pass Beach and handy for the local attractions, it also features a blissful spa as well as seven dining choices that showcase the fabulous seafood of this compelling region. To find out more and to book your perfect Paradise Coast holiday with British Airways visit ba.com/florida O a D: CO E Ln �L O r N O N O Q O L W 3 i CD E t V Q Packet Pg. 257 11.A.a Aholiday in Paradise is right here Dutstanding natural beauty meets We living in Florida's endlessly enticing Paradise Coast region he dlderent reglonsvt the Sunshine State al I provide unpue attractions and compelling deslJnat _s. They Inc I ude Flo rda's Parad Ise Coast - Naples, Marco b land andl the Everglades, where the high I Ile ne Ighbnurs the wIIdI I♦e. Thl s trio of outstand I ng destl nations un Ite In o ne chic region to feature a 6ountlful outdoor playground, the likes of whlch you'll find nowhereeIse. h's easy to expe hence Itto ryourse If with gdtls h Alrways illghts dlrect to Tampa. UNDERSTATED ELEGANCE Florida's Paradlse Coast Is the slate's qu Ietly a legarrt quarter, wheret he uber• sophist Icated dow Mown area melds Into an eq.11y,tyll,h heachtront Nhe. Highlighted by aseresol upscale resorts, all of which provlde Instantguess tv t he magi Ikent wh it—andbeaches. the desanatlon also affords flve•star amenitles and service as wel I as taml lyfrlend ly features. Shop and dine alo rig Sth Avenue South a rid Third Street South, tilled with gal lerles, boutique shops and restaurants t hat proAd, some v1 the best tastes of the Su nshlne State. As hetltting the only sub• tropical mangrovewllderness In America, nature I s al so at Its finest here I n asedes of parkland preserves that serve up wildlife and scenic wondersaplenty The2's Neewaydln Island, the largest unbddged harrier Island In the.—orily.c Ible by boat, and the 170•acre Naples Botanical Garden, plus Corkscrew ctuary, Swamp Sanwith Its 25- mlle nature boardwalk tral I. You ran take kayaktoars around the mangrove swamps and tunnels. or lust 1a1 4-mv RdMildhmryomMrm hilil neoft he many pristine beaches in'ki- a's Paradise Coast sit hack and soak up the duzling sunsets that pmvlde guaranteed b ri I I lance each evenl rig. THEGREATOUTDOORS The largest of the tabled Ten Thousand Wands, Immediately to the south of Naples, Marco Island Is another milq-realm o1 beachy perfectlo n and old-world charm it has a ret,ned,tour•mlle resort sectlo n that co •exlsts alongside a char ml rg flshingvlllageand more natural opportunities. Inc uding an --Ise Ise w In the Dolphin Explorerto dlscoverthe manatee —rid bottlenose dol p Pons that make thel r no roe here. Tlgertall Beachand Sand dollarSplt feature two of the hest beaches d the state. on the edee cta s hallow laeoon Ideal tnrpaddleboardsand kayaks, with theadd Itlo n of an eye-catching ohservatlo n tower that attracts keen h I rdwatche rs from Al overt he world NATIONALTREASIIRE There Is nothing like the Everglades - and yo,l re right at Its gateway here. It encompasses f.5 million acres of wetlands, and the varletyol plant and anlmalspedes here [an helound nowhere else I n t ne US. wit h boardwal ks, t rails and al rhoat rides, th Is Is where you'll see al gat. rs and crocodiles In the same ecosyste m, Al w it h hubcats, raccoons and white•talled deer and even the occasional black bear, whI le the Everglades' reputation torblydllte Is simply unparalleled. To find out moreandto 1toakyour perfect ParadlseCo allidaywfth 9t11IsftAIrwaysvIsILb2.com/flor1d& Y r N O tD N O tZ O L M U) 21 Packet Pg. 258 G,kRI)ENLCr° N forwhak matzer"s ;�I— owl. A Southern Neapolitan Night Tnree Ii axles chefs curare ar Itaiar-meets- Southem supper f fi 0 Thurgdq,September14.2023 .l(m G&Ga: the Pars&se. coast far an imrhyme dinner shrn�casingr;aples's•Aarld-dace hasphaliq and classic .mbAn @fluenoe& Moaned ac camm'rello resraursnr an Napleors famed Third Sv�r Souk. the ms mgbegins xirh an alfresco oodead hour anrhe pa¢io kffowedbr lne music and a mold -course meal in The club Rmm, she rhree local chefs from cami*EG,, The conrinenraL and �1-_IvDs Amico's sere up u*ue S-nahem rakes an fz,m ice tieapalican dishes. each w=e is aomplemenredbgRase Gold air)= and Iu&m cucktails - -xb a bourtam r-isrbyBh de and Bu-. .�LIfresco cocllaiE Hour Ei:C,D7TY Dinner in The club Room C�lopiella Y r'�IN�wr Jr.Y4kti El. RlWfl Packet Pg. 259 11.A.a Your Clients Will Love Florida's Paradise Coast Specialist — Sell It As An Expert Florida's Paradise Coast offers a uniquely American experience_ Your Clients Will Love Florida's Paradise Coast Specialist —Sell It As An Expert I TravelPulse M11111hi Ball Mille O a CO E Ln �L O r N O N O Q O L W 0 CD E t v m Q Packet Pg. 260 11.A.a LIFE & CULTURE 1 ENTERTAINMENT } TRAVEL Savor the Gulf Coast elegance of Naples Temporarily upended by Hurricane Ian, the city' shops and restaurants are booming main. Cindy Cockburn Published June 4 Fifth Avenue in downtown Naples, Florida is known for its high -end shopping. [ Naples, Marco Island, Everglades CVB ] Naples has my heart. Sometimes my New York City soul longs for a sophisticated shopping and dining "slice of paradise" a la Madison Avenue, Worth Avenue or to find that Rodeo Drive je ne sais quoi vibe. What a fab girlfriend getaway, and less than three hours south of St. Petersburg. After Hurricane Ian hit, Naples was temporarily turned upside down. Today, restaurants are booming, shops are crowded and award -winning chefs are designing new menus. The Naples Art District is back, showcasing over 125 art studios, museums and galleries. The key to a relaxing getaway: Book hotel and restaurant reservations well in advance. Eat, shop, sleep, repeat If you want to sleep in the heart of it all, make reservations for the Inn on Fifth at 699 Fifth Ave. S. Upon arrival, your car is whisked off at valet and you can use a complimentary Tesla X (with "wings" that open up as doors) to explore the town for the next 24 hours. The hotel is also oh -so -walkable to explore over 3o restaurants, 50 shops, galleries, theaters and the beach. E 0 CO d tr w U) E T �L n O r N O W N O Q O L M f+ 21 Q E t v Q Packet Pg. 261 11.A.a Naples, one of Florida's wealthiest cities, is known for its beautiful beaches and magnificent homes. [ DARRON R. SILVA I Visit Florida ] The Ritz -Carlton Beach Resort has been closed since the storm. That hurt. It will reopen this summer and debut its "Evolution of an Icon" featuring a new lobby, bar, three new dining spots, pool and guest rooms. The new Ritz -Carlton Club Lounge will span 4,000 square feet with dramatic -floor -to -ceiling ocean views, and the spa will offer over -the -top pampering. The golf -loving family option at the Ritz -Carlton The Ritz -Carlton Naples, Tiburon, a golf resort a few miles from the beach, offers an outdoor adventure for families called the "RESERVOIR" with waterslides, a winding lazy river and splash zones. The Ritz Kids Golf Clinics has instruction for the little ones. Since we were staying here for a girls getaway, we didn't love the fact we had a 2o-minute journey back and forth to town but did thoroughly enjoy the pampering at The Ritz -Carlton Club Lounge. Romantic Naples The intimate Escalante, a four -star hotel a block from the beach in downtown Naples, is a hidden romantic gem with just ii bungalows. Enjoy the Veranda E restaurant for al fresco dining in a lush tropical setting. Happy hour and dining like a local Our happy hour tradition: a chocolate martini at Ocean Prime and then dinner at the landmark eatery called Campiello, a restaurant staple of Naples's Third Street South for 25 years. The Vine Room has a sexy speakeasy vibe where you feel like Frank Sinatra could walk in any minute as guests sip a smoky cocktail. Del Mar Naples serves a classic 5th Avenue Margarita and Bar Tulia offers The Espresso Martini. The best mojitos are at Molto Trattoria. Rebecca's Wine Bar wows with a new 40-foot wine bar and charcuterie room. 0 Q d lY ca Y r N 0 to t= 0 a 4) M U) 21 3 Packet Pg. 262 11.A.a A local food critic friend offers other tips: BICE, The Capital Grille, D'Amicos The Continental and Chops City Grill. Andre's Steak House is the closest thing to Brooklyn's Peter Luger's. For seafood, you can't beat the ambience and music at Truluck's, and SAILS is also exceptional. For Italian it's the Amore Ristorante. Locals love Trattoria Angela, run by owners Enrico and Angela from Naples, Italy. And when in town, we always say hello to Chef Fabrizio and Ingrid Aielli, owners of Sea Salt (the "sister" restaurant of the one at Sundial in St. Petersburg). Luxury shopping The focus of life in Naples is the two main districts: Fifth Avenue South and Third Street South. My girlfriend and I head to Naples every year to get a jump on holiday gifts and head straight to BRUNO for a unique variety: Baccarat and Gianni Versace to Izipizi glasses only found in Paris. Yamron jewelers has been in business for over 50 years and is the only authorized Patek Philippe dealer on the west coast of Florida. Waterside Shops has other luxury brands: Rolex, Tiffany, Swarovski, Gucci, Louis Vuitton and Van Cleef & Arpels. Head to the waterfront Village Shops on Venetian Bay, where you can shop at an eclectic array of stores or dine at any of the six restaurants. But for children's clothing, try LuLu Belle in the Mercato mall. Monkeys and mansions If you are traveling with the kids, check out the Naples Zoo at Caribbean Gardens, with lions, kangaroos and more. To explore the waterfront and its magnificent homes, The Naples Princess offers daily cruises, and the popular sunset dinner cruise is a local favorite. The Naples Zoo it Winter Wine Festival Traveling to Naples in the winter? Pack the gowns and jewels; residents take the social season here very seriously. The international Naples Winter Wine Festival attracts visitors from around the globe E 0 a d ca U) E N D O r N O W N O Q O L M f+ 21 E t V Q Packet Pg. 263 11.A.a to one of the nation's top charity auctions in the world. Last February, guests raised $25 million in one evening to benefit the Naples Children and Education Foundation. The next date is the weekend of Jan. 26, 2024, at the Ritz -Carlton Naples, Tiburon. FREE FUN: Count the Ferraris at a Cars and Coffee gathering the first Saturday of every month. It's hosted by Naples Motorsports, one of the top exotic car dealers in the USA. For more information about Naples, visit paradisecoast.com. AMERICA NEWSLETTER Na 30 Florida Special LIEBE LESERINNEN UND LESER, FLORIDA - denken Sie dabei nicht auch an Sommer, Sonne, Strand, bunte Getranke. frohtiche Menschen and vor ahem eines: entspannten URLAUB? In unserer kommenden Ausgabe AMERICA, die Ende Juni erscheint, linden Sie ats Inspiration einen kleinen Reisefuhrer uber unsere dies]ahrigen nomi nierten „Florida Stars". Lassen Sfe Bich uberraschen - and traumen Sie sich jetzt schon rnal in die richtige Position and Ternperatur mit unserem Spezial Ftorida- Newsletterl Wir 6bergeben das Wort an unsere Flo ri d a- Partner. Viet SpaB Lind herzliche Gru6e, I h r AMERICA-Team O a O w co E N �L O r N CD to N O 0. O L W to 3 7 C E t 0 is Q Packet Pg. 264 11.A.a Beim An bliek dieser Tacos bekommen Ar gleich Hunger... KULINAF I CHE PARADISE COAST SEI NAPLE Was gehort felt zu Floridas Hche dazu? Genau, Fisch and Meeresfruchte. Schlie5lich kann man die in den urnLiegenden Gewassern frisch fangen - wie in Naples, Marco Island and den Everglades. In diesen Omen an der sogenannten Paradise Coast findet man daher besonders viele Seafood -Restaurants, Das .,Fin Bistro" in Marco Island zum Beispiel hat sich lokalen and regfonalen Fisch- and Meeresfruchtespezialitaten verschrieben; alles wird taglich frisch geliefert and verarbeitet, „The Local" wiederum ist ein gefeiertes Sea -to -Table -Restaurant i Naples, wo alle Zutaten aus der Region kommen. Spannend ist aukrdem, wenn die kulinarischen Traditionen aus dens floridianischen Naples and den? italienischen Namensgeber Neapel zusammentreffen; Dann gibt es hausgemachte Pasta and Hoizofen-Pizza mit lokalen Produkten Oder floridianfschen Fisch, der wie ein Piccata-Gericht gebraten wird. Suon appetite! eftere Infos O a D: co E N �L O N 0 N O Q m L w �a c m E t m Q Packet Pg. 265 11.A.a FAMILIESOTRAYEL Best SOLOWestern FIDdda Beaches for Families .wr" Fran Wo �A w AAama i �W.4,m rt[ Air �asHe�r'-Kr ^3 14�413 hx rarc-.,' AEiOAR75 3.sI 17cn6 HOIM. ML•+ Am& PA 01 L.ler Rl Q1 TM rrA CW F(a Faei" "implas Beach A*w R Aar deal,mx dw vx of:bd b= KarWa7—hn 11a1� iL a,z Wt#,! AeJFJf4. lw Mby JIi7'.f FG3tt:'a6:a0 iris S"ZI-9b'F by Anvil 1•M{T[a' n btl:,r1J-. Fart YrrL' - -- - r=e l'i L�.• LY n[.r le[ me a-9{ .a.ra Fun Things to Do near Naples Beach with Kids $koo ir..J ■ PgwPd ixdrd i cc+, P...lrw FITel WAI w*w g. 1S&.+lHr wd Kq 0-b- —.* 10, lefr k {..awns PJ.k a I-d'44re P.k — tiro p}ryrywli. ,ery�.1 erilea" a dhVMea' V"Aa P4k1"M.YI WO F� n .1n � W 1w a+eaf OWade Yrpr1 twt-w "4rq Pwn ' 41re Nohm ¢1VIO W ltin wo wgkk Ct Tm*q J OLb•C b. o w,e wok rM w w awls 4wk PyJr Pr 1 w — 4w'+eI W Li.r+i..++. Ni4d.LLT'tR hq -~ ~ }rr PN*. plr: m Mild lrrrxi" hn vd'+s9'le' By �l't' 6PJ1I•rL km i %To n brat# is ve mlou Z. -0;hCvllt R Prel J btNr 4a w Fkw J.a by Jt 11 ANY Th.s m Oc w haWn dh k.d` ftere to Stay near Naples Beach for Farwhes a{'_: i:41HM1(t}if iC+lar.r is if_,F e.� 111 dp�4 TdR ri['14 V Jy" TY ArO F IVgM1 & a—L o-naF la.01 /r 12 b— W.K. n Natln ru rrYur R.by eu i. nga o7ti. c n T1 htN.Sr enra ,rAl a kwsk� !trELRl9S3Y OMMJfMbneFKnr.Ien ff,J!aoeh hpa[ Eexil 5a? * ' r+K attna l[ 1 ary ne 1[C h.haa,x *IM N bw mM ;haul r.I Gro rlkLr la r:Lflwl' AEiOA1-TF IR HPl1LIIon. Fo, F1-Wm Thm Aq Sir T E*r1MIH*" Marco island txffiff Cows R Laotr WOr 6-1 P—Mb d—hr radW rrvN pl .1 L..6 N♦;r iun bL—WhW' ASt"we-4 rre hwtdd':or W4G im bme ru bmw owd bmp6 es"&-%, kcrtJ^•Ir ,v[atan otlmrq y1r'1V of IN Im1 le do bc;h a: ritaul M dm iratw Fury Thyngs to Do rear #Marco fsIAW with Kids KftRT.,O W w Pair brrdr. 16-1 T%WWU 1Fh Jab%wM 11-th M' 11r'Yair1C taerJ4oG1&r DoU l•4 scar d aod:er wale. ollarmg MUWE K &PwftUrD. mm GM 11Y4 1'L]a.efel u sft'&!Ke IF43 IF Ce■ton t{SYIIIIei IJhY7gbyFlIE1d��Y6it nvrrr iron f-- Foe .—P. u Trpritl A.a - l.rr,ba. can Iva ptlA1tr vY9 ar�W 1 ntl kti*l tta ft M7fbL 14 da Oh WON 4t4dFw4LWT FAI" Ge tgWt NW Tr ftWs Wft go- hiWI og «e.n ode on ■ O1 W!:lule bolriow AM me r fmgel shoot as v1 i kk� Where to Stay on Marro island with Kids ra, la .;,N -4 1: JW LLalegn UN O L1LLr.q -Wq. Fa' h d4CCy A + A YfH Ork~41 arr+rnx. an7 J1llf .[iN! ,o l6r or.[h E O Q d Ca y Packet Pg. 266 11.A.a JUNE 2023 DIGITAL & SOCIAL MEDIA REPORT - BUZZY FORD JUNE 2023 2023 2022 Twitter Accounts (1) Twitter Tweets & DMs Sent: 15 Twitter Tweets & DMs Sent: 19 Engagements: 111 Engagements: 236 Link Clicks: 09 Link Clicks: 07 Followers Gained: 40 Followers Gained: 34 Impressions: 4,344 Impressions: 6,444 Facebook Accounts (5) Facebook Posts Sent: 46 Facebook Posts Sent: 75 Engagements: 68,605 Engagements: 40,977 Link Clicks: 17,131 Link Clicks: 10,082 New Fans: 229 New Fans: 526 Impressions: 68,605 Impressions: 2,505,399 Instagram Accounts Instagram Media Sent: 115 Instagram Media Sent: 109 (3) Engagements: 2,447 Engagements: 2,282 Followers Gained: 344 Followers Gained: 166 Instagram Impressions: 621,595 Instagram Impressions: 620,930 CrowdRiff 8.7k interactions and 25k views 6.6k interactions and 17k views ThresHold360 73,635 Views / 140,493 Engaged Views Data not available Notable Tasks • Update various partner listings • Promote PCSC Independence Day Celebration • Broadcast & Technical support of Paul Berines Tampa TV affiliate interview • Facebook Live: Wootens Airboat Ride, and Vanderbuilt Beach • Participate in Arts & Culture partner social media webinar • Creation of Wedding RFP online form • Update of Collier County Tourism website page • Completion of Sprout Social / Arte Viva analytic tagging project • Generate TDC Monthly Meeting Agenda • Creation of Instagram Reels • Facilitate Partner Hurricane Preparedness Webinar • Update the "In the News" section, highlighting various destination coverage. • Update website media center with various PR & publication initiatives • Write monthly Coastlines article • Assist CVB Staff with various applications & IT support • Update Youtube Page • Annual Capital Assets Inventory • Load out of the Film office from the Norris Center E 0 ca d w U) E T �L n O r N O to N O Q �o U) 21 3 r to E 0 a Packet Pg. 267 11.A.a • Social Media Monitoring of red tide status • IDSS Database Project • Website Content updates • Repair Broken website links • Produce Instagram destination guides • Capture various destination videos & images for Social Media Marketing. • Review Social Media posts with Brazil Social Team • Conduct weekly Social Media Content Meeting • Renew Website Domains. Packet Pg. 268 11.A.a TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT f Innrlin finnfcrn Reporting Period: June 1- 30, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 0 10 Number of Tour Operator Contacts 150 0 Number of FAM's/Site Visits 2 2 Number Trade Shows Attended 1 1 EVENTS RECAP: Colombian Influencer June 12 —15, 2023 We hosted a Colombian Influencer in the destination in conjunction with Visit Florida. Juan Camilo Velez (@Kasedna_travel) is a young traveler, photographer, and adventure lover whose followers are mainly located in Bogota, Medellin, Cali and Barranquilla Juan Camilo provided the following on his Instagram: Instagram - Kasedna Travel: @Kasedna_travel Reach: 1861(followers 2 posts about Naples 1 reel with the best activities of the destination Full coverage of the trip in stories, detailing each experience and the @name of the partners that participated. Engagement and Impressions will be reported next month as the full report has not been received. FL Travel Advisor Mini-FAM June 23 — 24, 2023 The Inn on 5th, the Naples Princess and I put together a mini-FAM for Luxury Florida Travel Advisors to push summer/fall business. The Inn on 5th offered a discounted room rate of $199 which the advisors gladly paid. Having them pay for the room ensured that they are truly interested in coming to experience the destination. We had 10 advisors participate and have a 0 a 0 w co E N �L 0 H N O N 0 0. m L W �a 0 c aD E 0 �a a Packet Pg. 269 future booking from one of the ladies. This was a great success, and we plan to do it again in the fall. VAX Destination Page We updated our destination page to include an incentive and quotes from Travel Advisors that have been to the destination. O a to carte Debbie Ellis - Good Life Travel "I found Naples, Marco Island, and the Everglades are the ideal destinations for all! I love that there is _a wide selection of hotels, shopping options, restaumnts,and recreational activities to choose from. Itwas amazing to experience the beauty of the pristine beaches and intercoasta I a reas that are The Welcoming Side of Florida's renowned asthe Paradise Coast:' ® Paradise Co t - Tracy Calvanese - Tracy Calvanese Travel Don't miss out on this opportunity to make a lasting impression on your clients by booking them - triple, Florida', Paradise Coast. Travel Agent Academy June 1— 30, 2023 Enrollments: All -Time EnmumerRs: WD Enrollments: Selected Date Range Enrollments: Last] Days 906 273 16 5 COUNT COUNT COUNT COUNT ad Graduates Unit l: All Time _1J 'I-1 Gaduates Unit l:VFD a'I Graduates Unitl:Sdrrte Date Range a'I Graduates Unitl: Last]Days 511 171 10 5 UNIT 1 COM P LETED UNIT 1 COMPLETED UNIT 1 COMPLETED UNIT 1 COMPLETED Upcoming Strategic Initiatives: Partner Strategic Planning Forum —July 19, 2023 E 0 a d U) E T �L n O H r N O to v O Q Q L M f+ 1 3 r c aD E f6 Q Packet Pg. 270 11.A.a Florida mini-FAM —August 24-25, 2023 Luxury German Tour Operator Visit — September 5-7 O a D: co E Ln �L O r N O N O Q O L W M i CD E t V Q Packet Pg. 271 11.A.a MIS Sales Calls / Meetings TRADE Sales Calls / Meetings Name Company E-mail Content FRIENDS Wants to receive news Eliane costa VIAGENS Friendsviagens@ig.com.br about PC. Design and botique travel agency, wants to develope Ana Wosiack special projects eixeira ART TRAVEL Anarita@arttravel.com.br with PC. Is working on groups for Florida and has great interest WGROUP in knowing more Gabriela braga SELECTIONS Gabriela.bra a ttw rou .com about Paradise Coast Contact to start working ose Luiz Gracie QUEENSBERRY Jose.luiz@ queensberry.com. br on trainings for 2022. Asked for a HH in Campinas EMBARQUE for luxury Thais Magalhaes RAPIDO thais@embarguerapido.com.br agencies. We are assuring our IAGENS participation during Andrea Kubo PROMO Andrea.kubo@viagenspromo.com Caribbean Day 2023 Washington Contact to start working Rodrigues BRT Washin ton.siIva @grupobrt.com. br on trainings for 2022. Azul training in call center Luiza Leopoldo AZUL VIAGENS Luiza.leopoldo@voeazul.com.br and Azul University. Wants to develop a new mkt campaign with give aways from Paradise hiago fujiwara RAIDHO Atendimento0l@raidho.com.br Coast Non -cost event with AAVAP MEDITERRANEO tereza.bacha@mediterraneoviagens.co should occur in m.br ereza Bacha VIAGENS February. Information about hotels Milton craveiro ABBTUR Abbtursaopulo@gmail.com and entertainment. oice Anselmo CVC ioiceanselmo cvccor .com.br CVC wants to talk about a COOP for 2023. Has a special group in Claudia Capecce CAPECCE claudia@capecce.com.br February and wants help IAGENS with itinerary. Meeting for special Karen schimidt BEST WESTERN Karen.schmidt@bwhhotelgroup.com actions in 2023. DISCOVER Information about hotels Denise Amado EVENTOS Denise discovereventos.com.br and entertainment. 0 a 0 Q: co E Ln �L 0 H N 0 t0 N 0 0. L w M 0 c m E t 0 m Q Packet Pg. 272 11.A.a Information about hotels Everaldo Natalino ROSANA TUR everaldo@rosanaturturismo.com.br and entertainment. Information about hotels Paula Henkes ZAP TURISMO paula@zapturismo.com.br and entertainment. Meeting for special Eduardo Genekian CWW Turismo Eduardo cww.travel actions in 2023. Isabel has groups for Isabel Meirelles ML TURISMO Isabel mlturismo.com.br Florida and wants to sells more PC options. Update KPIs of Sales Call FY 23 KPIs (23 FY) Updated October — 20 November— 20 December-20 January-20 Sales Call 240 annual February — 20 March — 20 April — 21 May-7 Jun - 20 Total in 2023FY 168 Sales Call Update KPIs of agents trained FY 22 KPIs (23 FY) Updated 170 educated travel agents in October 150 educated travel agents in November 21 2.500 annual (no budget educated travel agents in December 70 Educated for event participation) educated travel agents in January Travel Agents (400 for E-Learning Platform 35 educated travel agents in February 25 Promotion — no budget for paid educated travel agents in March 42 educated promotion) travel agents in April 0 educated travel agents in May 0 educated travel agents in Jun Total in 2023FY 513 agents trained O a co E N �L O H N O t0 N O Q O L a 0 c CD E 0 �a a Packet Pg. 273 11.A.a Trainings Paradise Coast training We had the opportunity to talk about Paradise Coast during several events that took place during the month of June, like BWT Convention and meetings. Newsletter Jun 2023 BEM INDOS AD PARAISO O,de Pia P. di., Coear? Pardtl G a51 f-W no Sudoeste Od Esladp da F W pry dd Goie do Nle - A5 pnr v, iN-Ns A. N.O.. M.—isFanp Evargades Cay :nurgkalee a Ave Mana I tdda uma dens of¢iecendo ¢apenExas unMas Orvirta-s¢ tdn aventuras ao ar ,wre iros Everglades tlexubra Oelicas gesOon. Fllxnnlre lnsp.a[3o ne5 antes a nu culNia .4ergulh nn maran Noses tends nas prates r—dda Eldma PLANEJE SUA VISITA tgice. Har,eae sw na3em �tlea:. taa 4a;'.es Rta-cc e a Eve-.Neas. [ olertas erz a 44das c colas de transEada s= p_M1eemeR ee a:s s.m..s dm.R.s sa:n[os d�sp.nirers pma nsrtem.s warn a�ssa abuse tlp [onbe[.ranlo de um espr lgtd ern plar�n�nro de �asame.z,es 3es scn5cs em Peradse CaaSr EXPLORE O PARAISO fles[..re es adedes . nles de Perndne Cowl. ne Fldnde. use.do n.ss. mope ,nleretno m em. o. c.sl. a. c.m sad . Evergades .ae ¢r«„d�sre .m ,n.mg m ¢aperdncies Twrr.pdM • E.M{n A. Vi.R..M As oKc da hensu.rte em Peredrs. Good -Mown ae oft, a1u 1 de ce sinM eluguel de .niWs a hglkYs Femh.m .mm�lrp mmrmd[.es sabre o Wv mg >.al mama mles 1,pra nwm.�s ee esume[a.. ser.a[.s maerc.e Caro pre[rs.m de fplb¢[¢ne dgOW.. mlwma[des Wd-nen. ppr 4— entrem em owtfeVp cpm Ceps awing rwe main CBwm�6�evareps ew. seem n.ss.,nstao°am ®iparea�secaasro° Pare se [edastrar I-, -b da sabre todas es rwnd.des.. -A., c 11. per. .rental dos.es.rws praddlos ae¢reas r.ff—n-d, P¢le AVOREPS. 11a.e rw bode [maSbRse .m PpSso mamngl Quero Dadastrar emplauaaeas ,��aalermu e.-e:ee�ses urnu.kuoe .eeatnnws i � Rue M. RnF.al da Barros '10-3°apdar. I:J �'-Beuro Yaraiso SAo Pulp. Brazil Next Steps - Set up calls and meetings with partners to share Paradise Coast information - Foment no -cost trainings E• Packet Pg. 274 11.A.a PUBLIC RELATIONS Media Calls / Meetings Name Publication/Media Market Objective & Meeting Notes Cleber Franga ViaG BR Networking Fred Marvilla Sundaycooks BR Networking Camila Karam Turismo SA BR Networking Felipe Lima Brasilturis BR Networking Andrea Miramontes Lado B Viagem BR Networking Marcio Diniz Catraca Livre BR Networking Marcelo Michieleto Befree Mag BR Networking Julia Paiva Elite Magazine BR Networking Next Steps - Discuss budget and planning for FY 22/23 - Distribute press releases - Organize future press trips - Continue to develop media relations ARGENTINA SALES & TRADE ACTIVITIES Actions with Trade • 18 Sales Calls • 2 Trainings • 45 Agents trained Name Position Company Outcome We will conduct an educational seminar for 15 travel Agencies. During the meeting Patricia informed that General Manager Delfos travel agents need more information about Naples and Patricia Almiron other options from the paradise coast. Clients are asking for new beach options, they want information about hotels and accommodation. Meeting to discuss future actions we can make together. They will conduct a big event for their sales force team (+ Elizabeth Andersen Hotels Manager CVB 300 travel sales agents) in August. She also informed that VF will be part of their summit event in Orlando on Nov 28th and she would like to know if PC will also be interested in participating. She will share the proposal. E 0 a to o: w U) E T n 0 r N O to N 0 co U) 21 3 r c a� E a Packet Pg. 275 11.A.a Hugo Farias and Commercial and Delfos Educational seminar for 15 travel agencies Patricia Almiron general manager Maria Eugenia Priano Product Manager Be the world They are currently having a lot of demand in Florida and they asked for videos of Naples or Sarasota. They are very interested in working with Visit Florida and Paradise Coast, as they want to promote their Marisa Protasowicki Commercial Copa Airlines USA route from internal provinces of Argentina like Manager Mendoza and Tucuman. They propose to coordinate an event in Mendoza and choose one tour operator to invite their main travel agencies and conduct a presentation. On June 14th Aviareps team participated in the Ladevi Workshop for main travel agencies and tour Ladevi - Workshop Ectu operators from the tourism sector. We had the opportunity to contact the main tour operators and discuss future events and actions with PC. PC conducted an Educational seminar for 30 travel agencies. We contacted her during Ectu Workshop to know how they are working. She informed them they have a lot of Demand to the Florida but they need more Paula Brandan General Manager Siga Turismo information for other beach options like Sarasota, For Meyers , Naples, Marco Island. She also informed us about a special event they will conduct in Cordoba by the end of July. The event will be exclusive for USA products, hotels and destinations. Nites is an important tour operator from Mendoza. They are opening a Branch in Buenos Aires and they Sol Mendez Commercial NitesTour currently have a lot of demand in Miami and Manager Operator Orlando and they want to increase their sales on USA destinations. They are very interested in coordinating a presentation for their internal sales force. Sales Call with Lucia, commercial manager and Livia Commercial Connecting who is in Charge of the Buenos Aires Office. They Lucia Randisi Executive Travel currently sell Miami and Orlando but they would like to focus on USA Products. They would like to coordinate an educational seminar for the internal sales team. They mentioned the huge demand to Paradise Coast all year long, even now is the time of the year in Juan Rodrigo Castro Product Manager rayecto Uno which the demand is focused in Europe for traveling as from May to October. They would like to coordinate a presentation. we will also visit their office in Mar del Plata on July 11th Sales Call with Juan and Sebastian to coordinate a Juan Brond and Product Manager Tower Travel future training to be faced in July at their offices Sebastian Ueara since they are very interested to offer the Southwest Coast. They currently have requests for Miami Orlando Naples. E 0 a d Y r N 0 to 0 a 0 w M U) 21 3 Packet Pg. 276 11.A.a Meeting with Noemi to coordinate in company raining to their salesforce as well as to their travel Noemi Paredes Product Manager Top Dest agencies clients. They are very interested in the Southwest coast training since they have a lot of demand for that area especially. Cinthia Sznaider Account Executive Vietur Sales Call with Cinthia to coordinate a future training to their sales force to be faced during July. Mariana Product Manager Ola Sales call with Mariana. She is in Rosario. We discussed raining to be done in July. She is traveling to Buenos Aires on 4th of July and we will meet in Buenos Aires. currently selling Miami but would like to focus on new options like Naples or Marco island Cristian quinteros General Manager ACT To coordinate a future training to their sales force to be imena Carrazco faced during July. They are having a high demand in Miami and Orlando and also with a lot of inquiries and quotations about the Veronica Guevara Product Manager Sudamerian destination, and are interested in promoting the Southwest as clients asked for new beach options to combine with Miami and Orlando. On June 27 they conducted their first workshop for Travel Agencies. This year it was focused on Caribbean destinations and Hotels. It was a great success and they Julian Zanelli Product Manager Aero would like to repeat the action for USA products. They will organize an USA Day and will send the proposal. They Are also interested in a presentation for the internal sales force. They will also hold a FAM Trip during October to the USA for their top Travel agencies. Sales Call with Freeway to analyze their demands to the United States. They are currently having a lot of demand in Miami and Orlando and they are really interested in Constanza Product Manager Freeway getting more information regarding the opportunity of Boccanera combining Miami with the Southwest Coast. Also, mentioned that the United States is in their third top of their demanding ranking after Brazil and the Caribbean. COMPETITION NEWS CUBA: 5 special attractions to do in Varadero. - Varadero has been considered one of the most beautiful places to visit when coming to Cuba. not only for its beaches, shows and nautical excursions but also for its history and culture. E L 0 a d w U) E 0) �L 0 N 0 to N 0 a m L co U) 21 3 r c aD E a https:Hargentina.via*ando.travel/cuba/cuba-5-planes-imperdibles-varadero-n53384 Packet Pg. 277 11.A.a PERFECT WEDDINGS AT THE SEA - Princess Cruises, a pioneer cruise company in hosting weddings at sea, presented its new options for weddings on board in New York" https:Hargentina.ladevi. info/princess-cruises/princess-cruises-presenta-princess-perfect-weddings-at-sea- n53651 SANDALS DUNN S RIVER opens with a legendary celebration - Under the transformative light of a new moon, Sandals Resorts International (SRI) unveiled its latest resort, the new 260-room Sandals Dunn's River, with a celebration befitting its storied tradition in Jamaica tourism history. https:Hargentina.ladevi.info/sandals/sandals-gran-inauguracion-del-sandals-dunns-river-jamaica-n52333 MEETINGS & TRAININGS Training to Delfos on June 6th rr 'W-- E O a to w U) E T �L n O r N O to N O Q O L f+ 21 tV E t V Q Packet Pg. 278 11.A.a Ectu Workshop and Seminar June 14th Sales call with Delfos Meeting with SIGA Turismo O a Q: w CO E N .3 O H N O N O Q O L W 0 c m E t 0 m Q Meeting with Nites Tour operator 11.A.a NEWSLETTER - June NAPLES• MARCD ISLAND - - comerca.dy InEependaace oar celeeranpn�. Sels hemwsos Wgares pars prc[iarenork=_Iyhurm n fJaples sxir cacmoncmar, Nn� x� ed�d I Im Eum34dr. m ar¢dm ry rm anmfes ... . ival� mc:vm,vin P^r vtml d� ud� iinna. Lm hr�am aolen h3iu�de op�wm moi+�maT9�a19o�,Y'hr�a m� amcry�ar N.ra�a rnamer' � uo ruc cvnvm m:m P.as. pJ Paq�e E.au W Cda E.ertx�renrr; Avenbnas acualicasen Naples, 4deja5ohgm arfiEdalesy MA Island y lm Everglades diversion en Jamade fiaples NO MEDIA/PRESS ACTIVITIES TRADE NEXT STEPS. • trainings already booked: o Delfos o Vietur E� O a o: co E (n �L O r N O N O Q CD L W }r 3 7 r-� C CD !_ t V Q Packet Pg. 280 11.A.a CHILE Leisure Sales Calls / Meetings & Trainings In June we had 14 sales calls with tour operators and travel agencies, we held training sessions with operators in Chile and we were able to organize different activities for this month and are planning activities for the coming months. Name Client Objetive and outcome Follow up Juliana Ratton Turavion TA Meeting to organized training Francesco Romeo Romeo Viajes TA Meeting to organized Training Victor Tapia Turismo CPC TA Meeting to know Victor Ximena Pantajo Cocha Vina del Mar TA Meeting to know their new offices Nayary Osorio Club Internacional TA Meeting to know their office Ilse Weippert Weippert TA Meeting to know the travel agency Carolina Raveau Soltour TA Meeting to know their office Maria C Olivares Turamerica TA Meeting to know the office Veronica Tapia Turismo Zahr TA Meeting to organized Training Laura Castillo Cristour TA Meeting to know Laura Andrea Hidalgo Turismo Zahr TA Meeting to know Andrea Hector Cutino Unicotour TO Meeting to organized Training Susana Gonzalez Cocha TA Meeting to organized Training Liliana Oportus Chicureo Travel TA Meeting to organize commercial actions Digital Media and Media Publications der 2. Captain's Table Hotel Booking.com $80.721 Sin pogo anticipodo Ver o Expedia.com r $84.575 Hoteles $84.575 n oesPegni- $84.575 Ver 1.d.. IOii W— desde$80.511 Motel 00000 60piniones W 2 en re1oc16n calidad-precio de 2 lugares donde alojarae en Parque Naciono] Everglades 3. River Wilderness Waterfront Cabins in the Everglades Enpedla. comr Establecimiento de servieio limitodo Booking.corn $140.593 •.••O 226 opiniones $140.141 0$1yp� N.° 3 en dondealo'a1'—P-q— gares i que National Everglatles Totalmente reembolsable Hoteles.comr Sinpagoanticipodo $140.593 Ver Codaslas 1—, desde $139.776 E 0 a d w U) E T 0 N O to 0 a m L 0 U) 1 3 C Q E t V Q Packet Pg. 281 11.A.a ® asspegar $9a— N-I-,...ales colidad-Preciode2 en d`l C Ngoda.com r Hotefesen Parque National Everglades $154.792 $98.448 Hateler.eamr Sin pogo onticipodo $100.416 Ver tad,, les Mertes desde $97.883 2. JW Marriott Marco Island Beach Resort Jr Booking.com Resort JW _.i- 414060O 5.500opmiones oestinle.cnm $470.447 A Ho elesen Parque Nocional Everglades Totalmente reembolsable Hoteles.com Olen. especial Sin pogo ont,cipado 0 Visitor el sitio web del hotel r Ver Codas las Menas desde$470.447- 3. The Boat House Marco Island eookingmm r ? Expedia $775777 / o ;ral F D—Ini .comr -Z $165.752 $148152 ! 0 ll 1 -- +a, I 2enHote1scomr Illl �it Ver ofe .. $157.975 www.tripadvisor.d Motel 0000C 7.137opiniones N - 3 en reloc'dn cal dad precio de 2 en Hotelesen Parque Nac onal Everglades Oferto especial Visitor el sitio web del hotel Everglades Adventures Hotel Suites by Ivey Muy Bien M. 876 comentarios House ** Everglades Mostrar en el mapa a 0,9 km del centro Suite can cam. grande 4 noches, 2 adultos Suite privada • 1 dormitorio • 1 sals de estar • 1 band • 44m' US$716 3 camas (1 sofa cama, 2 dohles grandes) + US$86 de impuestos y cargos Cance11ae6n GRATIS Sin page par adelantado - Pagans en el alojamiento _ , , r , , , , TV River Wilderness Waterfront Cabins Fabuloso M 233 comentarios Everglades Mostrar en el mapa a 450 m del Centro Ubicacion 9,5 yt Villa 4 noches, 2 adults Villa entera • 1 dormitorio • 1 sala de estar • 2 hanos • 1 cocina US$800 =i-, '� • 84m' + US$123 de impuestos y cmgos 3 camas (2 individuates, 1 sofa cam.) Cancelaci6n GRATIS Puedes cancelar mas tarde. Aprovecha y consigue un buen precio hay. U Ivey House Everglades Adventures Hotel ** Bien 492 comentarios Everglades Mostrar an el mapa a 0,8 km del centro - Habitation Deluxe - t cama grande 4 noches, 2 adults 2 camas dobles grandes US$716 Cancelaci6n GRATIS + US$86 de impuestos y cargos Puedes cancelar mas tarde. Aprovecha y consigue un buen precio hoy. www.bookinR.com O 12 d w ra ''Y^ V/ E rn •L O H N O O N O Q CD L W m In 7 C CD E t V m a Packet Pg. 282 11.A.a CIC TRAVEL/ FBK Instagram Publications in AVIAREPSCL: 0 a 0 o: CO E Ln �L 0 r N O O N 0 0. m L W m 0 i C CD E t 0 Q Packet Pg. 283 11.A.a Mailings/Newsletters: NAPLES•MARCOISLAND EVERGLADES- � n� Experiment¢ el verano en el agua con Paradise Coast de Florida Paradise Coast tle Fbdda ha tlominado el ... da refrescar I.. — en el V... Nueseas playas de arena blann fueron hechas pars cK pota.r an el Golfo o simpl—te Para relajarse bajo una sombrilla a la —b.. Tad. su familia vivid unas vacacb Indvidables, ya sea nad—d., peseando en bate, bu09and0. pa30an000 Simi taote ealler7do al ngua pars una 0.oamidn guiada en hots_ L. jor de lads es que Napde Marra Island y bs Everglades li.— otertas y paquetes en —art,, frerde al mar, posadas boutique, hoteles. at —ones, tours y restaurantes, y m3s, to qua signifies qua puede .prove har al maxi visit.. Para unas vacacbrles de verano que elev.n la tresoo a un nuevo nivel, solo Paradise to hara. Planning for July • Promote Training with visits and news letters. • Organize activities with partners and joint ventures • Focus in sales calls. O Q O R co E N �L O N O N O Q L W 3 i +a c CD E t 0 m Q Packet Pg. 284 11.A.a COLOMBIA TRADE ACTIONS During June, between face-to-face and virtual meetings, the team conducted 15 interactions with travel agencies, tour operators and airlines. Reaching a total of 30 travel professionals. The following are the most relevant: Travel Depot: the team follows up on past meetings to see how to generate destination content even if there is no concrete package built, however because of their structure as a wholesaler, they definitely need a DMC that can offer tours and excursions. Scape Mayorista: the team negotiated the participation for PC (with no cost for the destination) during the next training session to be held during July in Bucaramanga and Cucuta. Aviamarketing: this agency again raises the possibility of offering their clients an added value in the destination (such as a hotel upgrade, complimentary entrance to an attraction, etc.). Megatravel: continue with their plan to strengthen Florida's destination portfolio; interested in internal training for their operations and sales department, however they need to be able to build some programs to promote. Copa Airlines: business lunch to see the possibility of participating jointly in training and events to promote their connectivity from CO to cities such as MIA, MCO, TPA, FILL. They have no budget in money, so they propose to support the management of wholesalers who can invest in events. Latam Airlines: due to its new route to Orlando, this airline is willing to work on the promotion of Florida destinations. They do not invest money, but miles or tickets to raffle in specific events. CRM — NEWSLETTERS The following are the proposed contents for the next newsletters, which have already been approved by the destination. The estimated reach of each mailing is 2.41K, for a total reach of 9.6K: Wellness in PC: https://www. paradisecoast.com/es/articulo/en-busca-de-la-fel icidad-bienestar-en-el-naples-botanica l- ag rden Cuida to cuerpo, cuida to ser en Paradise Coast iSer feliz siempre es una opcion! a NAPLES - MARCO ISLAND EVERGLADES_ Adventurs in PC: https://www. paradisecoast.com/es/articulo/9-tesoros-gue-descubriras-en-paradise-coast E 0 a d w U) E T n 0 N O to N 0 a m L 0 U) 21 3 r c Q E a Packet Pg. 285 11.A.a Gastronomy in PC: https://www.paradisecoast.com/es/gastronomia . " F1 'M Art & Culture in PC: https://www.paradisecoast.com/es/arte-cultura-e-historia E L O a d w U) T 3 O N 0 w N O Q O L M f+ E M 0 M Q Packet Pg. 286 11.A.a COMPETITORS & INDUSTRY ACTIVITIES — RED FLAGS New York: what Colombians should visit in this destination In Ladevi Colombia Workshops, the New York Tourist Office shared some of the main news of the destination with the opening of new hotels and unique attractions, taking into account that it is one of the favorite places for Colombians. Source: https:Hcolombia.ladevi.info/nueva-vork/nueva-York-to-que-deben-visitar-los-colombianos- este- destino-n52496 V i ;: h. 4o.{"o" Df,'cEl^_ Nueva fork: to que deben visitar los colombianas en este destine La (ftma de huisrnn de Nueva York presento las novedadesdel de,51ino. ese�.,iando ser uno do [as iavcH-4 s por los raiombanos_ Puerto Rico strengthens its air connectivity with Colombia In a national caravan, Discover Puerto Rico promoted its "Vive Boricua" campaign and highlighted the excellent air connectivity between Colombia and the island In its passage through Bogota, Medellin, Barranquilla and Cali, Discover Puerto Rico highlighted the main attractions of the island, together with the different air connectivity options for the Colombian traveler to visit this very special destination. In this sense, the entity highlighted the airlines that connect Colombia with Puerto Rico, among them is Avianca with its route from Bogota and Copa Airlines from 11 cities in the country, to have approximately 40 weekly frequencies to San Juan Source E 0 a d w U) E T �L 0 N 0 to 0. Q M U) 21 3 r c aD E Q Packet Pg. 287 Argentina: MotoGP promotion in Colombia 11.A.a Algenllm: Wn obdel Wfmplenc6 mNa KEEE¢TAC52"s3 Argentina: prornocion del MotoGP en Colombia En ri�unionesen Bogota, Cali y Medellin, funclonarios de Argentina promocionaron el Moto& con el fin de despertar en Colombia el interes por este evento. Argentina recently made a series of presentations in Colombia in order to promote the MotoGP of Termas de Rio Hondo, Santiago del Estero. Within this framework, the executive secretary of the National Institute for Tourism Promotion (INPROTUR), Ricardo Sosa, spent two weeks in that country, where he held important meetings with industry leaders in Bogota, Cali and Medellin. In the latter, the official met with the president of JS Tourist Representations, Julio Alberto Suarez, who, in addition to having one of the largest operators in the area, is a benchmark for motorcycle tourism in the Antioquia region, department where Find Medellin. Source: https:Hcolombia.ladevi.info/argentina/argentina-promotion-del-motogp-colombia-n53222 Miami is more than shopping and the beach: ' I ' Carolyn Corrigan, director of Sales for the Tourism Industry for Latin America of the Greater Miami Convention & Visitors "Miami es mas que compras y playa" Colombia. Bureau, told report In an Interview how the different markets have behaved in the post -pandemic period, the actions they will carry out with the trade and recalled the great variety of activities that the city offers to travelers. The latest records indicate that Miami had a growth of 22% and we are about to return to pre -pandemic levels. Mexico is one of our most dynamic markets on the continent and was amongthe top 5 in 2022. It is also for this first part of the year. The main markets currently for Miami, in concepts of overnight visitors (those who stay one, two or several nights), are Canada, the United Kingdom, Germany, Brazil and Source: https:Hcolombia.reportnews.la/blog/2023/06/08/miami-es-mas-que-compras-y-playa/ E 0 a d U) E rn �L D 0 N 0 cc 0 a m M U) 21 3 c aD E a Packet Pg. 288 11.A.a Tampa, the future is now �_i— H-e— A —a! —a A-- =e rI-i E-v•=r sas H -. Tampa, el futuro es ahora Important things are happening in Tampa these years. The peaceful medium-sized city in the southern United States, for decades in the shadow of Orlando and Miami, claims its place on the list of tourist destinations in the United States and Latin America does not want to be left behind by this boom. On its side, it has new and enormous urban developments that will double the size of its business center, with quality public spaces for all its inhabitants, luxury hotel brands, enhanced gastronomy and, of course, the good press from some of the most prestigious international media. This is explained by Santiago Corrada, president and CEO of Visit Tampa Bay, the official promotion body for the city, known mainly in Colombia for hosting the Busch Gardens theme park, its proximity to the beaches of Clearwater and St. Pete i O Q tV w w to U) E rn �L D O r N O to N O Q tB L M f+ 21 tV E t V Q Packet Pg. 289 11.A.a M EXICO Leisure Sales Calls / Meetings Contact Icompany jObjective and Outcome Guadalupe Espinoza ReisenBoutique Introduce PC and share information about things to gespinoza@viajesreisen.com.mx de do iajes Rocio Ramos rgweddingsl7@gmail.com RG Wedding Information about the destination was shared. They planners talked about summer trips and the low season Karen Gonzalez contacto@viajesibt.com Travel concierge Chatted about potential product they can buy with Petra Operadora. They are interested in the FIT market for a select niche of their customers Lucia Rodriguez ravel Information about the destination was shared. They Iuciarodriguez@detcotravel.com Factory Online talked about summer trips and the low season Ana Rosiles ana.rosiles@ ndotravel.com Traveller made Introduce PC and share information about things to do Zabdi Carranza Talking about the possibility to start promoting PC, in zabdi.carranza@ungertravel.com UNGER their product promotion Javier Bacilio Gonzalez acation Information about the destination was shared. They vacationjuice@gmail.com Juice talked about summer trips and the low season Sergio Carrillo ventas@vemsamexico.com Information about the destination was shared. They EMSA talked about summer trips and the low season Jorge Camarillo ventas2@viajesromano.com iajes Information about the destination was shared. They Romano talked about summer trips and the low season Claudia Baquero iajes Talking about the opportunity to star develop resmares product in the PC Luxury travel agency offering a wide arrange of Monica Filar Uribe products across the world. Met and discussed monica.viayatori@gmail.com iayatori luxury and up-market opportunities in the Paradise Coast. ere Huerta vtmviajes@hotmail.com Information about the destination was shared. They VTM Viajes are interested in knowing premium hotels in Marco Island. The information was share Ana Laura Serrano nalau@womtravel.com WOM Travel They are interested in knowing offers for women's rips. The information was share Gerardo Velazquez olo Travel Talking about the opportunity to star develop gerardo.flores@yolotravel.mx product in the PC Roberto Rios Zafiro Tours Talking about the promo opportunities we could have cotizaciones@lumarizafirotours.com with the franchises Irma Trujillo irmatqtranet.com.mx International Retail Travel agency in Mexico City, had some FIT Travel Net requests for PC but so far, no bookings. Will follow up to program a webinar with their agents. Guadalupe Cabrera Information about the destination was shared. They guadalupe.cabrera@lozanodmc.com Lozano DMC are interested in working through Hotelbeds Jose Trauitz Petra Talking about the opportunity to do a training with Operadora the travel agents of Merida Martha Garcia MGM Travel Talking about the tourism offer in the PC marthag@ mtravel.com.mx Solutions i 0 a to Y N O to 0 a to M U) 21 3 Packet Pg. 290 11.A.a Esteban Garcia Viajes El Talking about PC as a luxury destination e.garcia@viajeseci.com.mx Corte Ingles Fabiola Zuniga fabiyes@prodigy.net.mx Information about the destination was shared. They Zeta viajes talked about summer trips and the low season Alicia Osorio viajesalyart@gmail.com Alyarit viajes interested in knowing the offer of family activities in this summer. The Info was share To increase the night rooms, they propose to carry Carlon Bond Pricetravel out a B2B and 132C campaign with an investment of 5000 usd Elaine Leone Azabache Talking about the opportunity to do a training with the travel agents Rocio Ramos RG Wedding Talked about the tourism offer about PC to planners honeymooners and destination weddings Total of Sales Calls during JUNE: 25 Total for FY 22/23: 250 Current Total: 177 Trainings - webinars Name of Company Market Number of Staff Trained Training- webinar Bedsonline Leisure 20 Destination Presentation & 2023 Highlights Brand USA Leisure 50 Talked about the 5 reasons to travel in this summer to Paradise Coast Total of Training during June: 2 KPIs (22/23 FY) Educated Travel Agents AS NEEDED Total so far: 252 Updated 2 webinars Completed. We are talking about the accommodation offer in Naples and Marco Island. Also, talked about the activities you can do this summer in the Paradise. E 0 a to w Y N O to 0 a to M U) 21 3 Packet Pg. 291 11.A.a PRODUCT DEVELOPMENT Price Travel t :1f'(:ESltllr � FFl\IIlp.1 ,\ _ YACi1EI Elige to habitaci6n en Hyatt House Naplesl5th Avenue 0 OSAgp2023-11Ago2023 -• 1Adu tlo;'I Hahifacifin Tpc de habiladbn RIVER VIEW KING Caracleristicas de la hahAadan SupW a dispmibi§dad. Subic[ to availah0iry 0e 1a d= le iabi[anid., 0 plan ems Qesayuno Canceladdn gralis Mnsol ) Mamas grass de 0 a 11 anus 1/abb.i6n p. —he Her w, nay NIXN$ 5,395 liry—dui— Elige cuandn pref— pag ar. 0 Paga ah— ..' Paga despues Como f.,,mna? a ldmn d aa,p u2022 8 Has1a 18 —es sin inrereses 0 a 0 V/''w^ I_ Ln 0 r N O 0 a L W 0 c m E t 0 Q Packet Pg. 292 11.A.a Sales report Price Travel JAN-MAY 2023 Despegar.com W Desayuno Destino Orlando Ranking 1 Pax Room nights Miami Area 2 Fort Lauderdale (and vicinity), FL, US 3 Tampa Area 4 Jacksonville Area 5 Clearwater 6 Pensacola Area 7 West Palm Beach Area 8 Sarasota Area 9 Key Largo Area 10 Naples Area 11 159 56 St. Augustine Area 12 Tallahassee Area 13 Fort Myers Area 14 Vero Beach Area 15 Hampton Inn - Naples - 1-75 Precio final por persona Urban Estates. A 15.22 km del centro Ver on mapa O ® O �o� Mxlvs 13,542 Final 2 personas Casa MXN$ 27.084 Incluye impuestos, tasas y 28 mz, 4 personas cargos * Vuelo directo MEX t MIA 116 Naples Grande Beach Resort AhorrasMXN$4,380 Pelican Gay. A7.22 km del centro Veren mapa Precio final por persona MNS 22,960 ***** O 1 Go O MXN$ 20,770 8 - Solo queda 1 Final 2 personas pp Ilj MXN$ 41,540 Vuelo directo MEX c;- MIA OIA Incluye impuestos, tasasy cargos MXN$ 1.994 de descuento extra pagando en una exhihicidn con tarjetas seleccionadas Pasaporte 0espegar Ver medios de page 13 Ganarias 4.850 puntes O a Q: ..r co Ln �L O N 0 r_ O Q d L R to % 3 C O E t V 2 r Q Packet Pg. 293 11.A.a PR Actions PrPs, RPIPaSP Port Of The Islands Resort & Ma... **-� 0 ED GO Ahorras MXN$2,860 lel final por persona O MXN$13,31O A Press Release was distributed through all media contacts "5 razones del porque visitor Paradise Coast este verano' talking about 4 reasons to visit Paradise Coast in the summer. Promoting Nature landscapes, beaches, gastronomy and art & culture. Paradise Coast El Parziso Secret. de Florida 5 razones del porque visitar Paradise Coast este verano Hewmas plavas: Paradise S�aast con so mas de Cr km de playas de ensueno, son locales pars- rela]arse y disfrutar del sol. oestinos populares coma UMes y Matto Island ofrecen playas de �] arena blanca, aguas cnstalinas y una gran vanedad de actividades acuiticas, comp snorkel, kayak — y pesca. Los viajeros re-icanos que buscan un destino de playa paradisiam enconi—an en Paradise Coasf una opci6n pedecta. 2. Natural— exuherante: Esta region de Florida se —=-rim por su irrpresionante bcllexa natural. Los viajems mexicanos pueden explemr los Evereiades_ on ecosistema linlca en el mundp que alberga una gran diversidad de especies, induyendu cannanes, manaties y aves tmpicales. Ademas, Paradise G stst cuenta con parques estatales y resenras nahsrales que efrecen sendems para caminar, hacer senderismo yooservarla vida silvestre- 3. Experiencia gastmn6mica: Los via]eros amantes de la Buena cnmida encontraran en Paradise Coast una vterta culinar]a divers" y dell'c-- La region cuenta con una amplia selecci6n de restaurantes que afrecen desde marisys frescos hart. platys mtemacionales-Ademas, I— "mantes de la —ins me,acana pueder encontrar restaurantes autenticos que siwen delicicstacos, enchiladas y otms os platillos ti pices. r Aral L viaje m pues Paradise ev„,rst nv solo ofreceeosy a naturah Naae yet una dca escena cultural Las viajeros pu eden visitar ga leri as de arte, museos y teatros en Na�lws y otras riudades de la region- Ademas, dumnte todo el ano se Ilevan a Cabo eventos y festivales que celebran to musics, el arte y la cu €tura de la zona. 5. c.moras a entr, P—riento: Para rec ellos via]e cos nneiedad nos que disirutan de las r elem" y e entretenimientp, Paradise Coast o(rere una gran variedad de op[iones- En Na�l�esa per ejemplo, se entmn exdusivas boutiques, re ntras com erciales y tiendas de d ire"nadores. Tamhien haV opcioncs de entretenimiento mmo campps de golf de lase mundiai. spas de l uio y casino La comboaci6n de hermosas plaVas, natural— exuberante, gmtronomia, actmidades culturales y opciones de compras y entretenimientvhaven de este 1pgaruna esselente elercion pars unas va rario nes inolvidables- 5ohre Paradse tle Rodtla Ya tta que los viajeros busquen una exapatla mman[ica o una esmpatlafamiliar, dH61>31�8 Paradze Caart- t♦ Marco ISWntl, tom& City y la park tle la costa aetcohn eel Parque Nariorel�—een neaatl ee npdmes ae varacioe, avamemtlnel atn-raamaaaeaa tilometrn;aepayaaaeamna Namay s aye, paisajes arM1stimzyo.lturales, gastmnomiadsti resiamJiaresylo mepr ae la arer�Wra al airelihre, ParaEise des ver�tlerameMe un Ees[ino Lido Ilbirado a mlo tlos M1oraz tle Miami, cuaim Mras tletOrlantloy atres M1oras tle Tampa, Paradse �estacilmente amesihle tlestle algunos tle laz ciutlatles as grander-1�viajeros firers tlel eaatlo del sol p-.a vofara Aempuerm IraxnationaI rloritla Para obtener mas informacion sole PareTse �gffi, as ntmsllsvnr apamtli�maY<omlez Sigue en Twiner a Imtagrem @ParadzeCeaA, y en Facebook en espand ert h�z'l�wwu-Tacebook com�eParatliseLoast£s�nol pesrarga intaganes analta deaNdon->�s:/ltlrive�cmn/tlrive�N�l1�OAVZ3U53xHr2uNLYo03 KNObR]5?usN �lrsharir E 0 a d w U) E N �L 7 0 r N O to fV 0 Q L R (n 1 3 7 C E L V Q Packet Pg. 294 11.A.a Contacts who received the press release. Name Company Laura Escamilla Travel Times Analine Cedillo Expansion Alicia Boy Boy de viaje Ariadne Diaz LADEVI Mario Villagaran Condenast Rebeca Cabrera Freelance Martha Vargas Report Turismo Josue Flores Donde Ir Julio Garcia El Souvenir Gerardo Leon El Universal- Destinos Gretel Zanella El Universal Carlos Contreras Estilo DF Jessica Pacheco Gimm Cecilia Nunez Food and Wine Valeria Perez Condenast Georgina Navarrete Milenio Jose Lebena Publimetro Virginia Viadas Tway Magazine Ricardo Martinez NexosTuristicos Invertour Bibiana Saucedo Elsie Mendez Los sabores de Mexico Guillermina Sanchez Pasillo Turistico Guadalupe Sixto NiTu Marco Mireles Reporte Lobby Victoria Gonzalez Prado Diario imagen Jesus Alonzo Travel Report Edgar Ibarra Turistampa Ariadna Ramo Travel and Life magazine Alberto Gil Travel news Luis Aguirre Turitips Alvaro GArcia Mural Fabio Tour magazine Alejandra Echegoyen Viajeros TV Fabiola ABZ Turistico Daniel Guerrero VIDALTURISMO Milton Gonzalez Publitur Total of Media 35 Contacts urren o a : Total for FY 22/23: 300 121 E 0 a d w U) E T �L n 0 r N O to N 0 a m L 0 U) 3 r c aD E Q Packet Pg. 295 11.A.a Monitoring & Clipping Media Name ItinerarioTuristico-Grupo Formula Publication Interview Paradise Coast. Date June 4t", 2023 Total Exposure 890,000 Media Value $12,900 USD Coverage Description Evidence Interview about Paradise Coast, talking about the tourism offer of destination. minute 11:47 https:Hdrive.google.com/file/d/lslpENNOVmeuRZFw4HvLUA- ZYmfxkpdH4/view?usp=sharing y r N O to N O Q O L M f+ 21 Media Name Concierge magazine Publication Paradise Coast, el destino de Florida para explorar este verano Date June 191", 2023 Total Exposure 780 Media Value 300 USD Coverage Description Evidence Talked about the 4 reasons to visit Paradise Coast in this summer https://conciergemagazi ne.com. mx/ci nco-razones-pa ra-visita r- paradise-coast-este-verano/ Packet Pg. 296 11.A.a ill CONCIERGE® NI A G a Z 1 N E 1— Paradse C Con rtlns de Ali kilo error de playas y a Lra¢i—is—liares, aai romp ro melor de .e aven[ura al a ill l fibre, Florida's' Paradise Pe11— pare el ve iano. Ub, iu antre NaplesY M—Island, e=_ Le si- se encuenha s dos h— de disW —de Miami. Ademas es—ble deede aF3anas de as di,dades mar S—des Losvialeios luera del es[ado del sol pueden velar al—puei Lo In[ernaooaal SouihwesL>=loiid'a y a pruv t—de un —I, en carrerera para di=Jru Lar del pai=ale. Preciosas costas CONCIERGE � >r ;Suscrilm acibe nuestro sletter unu�6lomr� ��� 311 �1 I CONCIERGE pwqq . k L L N I S S u E i O Q d w w to U) E T �L O f N O to N..r L O Q i m to 21 3 c to E t v Q Packet Pg. 297 11.A.a Naturaleza exuberante Esl.a mgl6n de Flonda tl sLl Ias Evergl dn eoos slTTl 11 p aelei.. Ade aro l d—,? Coal- Experiencia culinaria Los vIaJerO3 —antes de la buena wrn da encon"mn Lma oierta gal:,IrDf6mlea d-EI oom. Lacer, u.6n cuenta con una amplia seleccl on dEl res.tamames que otwi— desd-E! marls.Cos Irescos hasty pl,ltos mt.im.Kional Ad Elm losallc;ionados; a cocin.a rm,,xic.na en,o,lril.r,n ilUtenliCO'.:. s;ltios. que s.i.......� dellr.:los tacos, el1ch11ada'!,y a tro,pl3tlllo::. Up1co:... Retadonado: Visit i=" IOt" day Operadora Concierge ce:ebran everito para corttar Ias rnar.:wi Ias. del destino Actividades culturales en Paradise Coast --dl Co.a nn5.010 nmc-cc bellela natural. Slno tamblen una tle.tacatla escena cultural. Io::.vi.clJeres puaden V 1511a, galena.s da ane. mas osy lealros en Nap esy ot.rascludade-,; de to reg;on_ Ademas, a to largo de todoel ano5E' celebran a\o'en.l.o5y 1-tl valesque rI,den hom ena_J, a la mustca. el arle!J la i utumde aloma. Compras y entretenimiento Dara aque lo::. V1aJeros que d1sfrutan de la,::, cOITTpras 'iel entrelen1rn1ento, Paradise Coast o'rece una a,rnp 1a var,ed-i:ld de opcior1es. En Nape::,, por eJemplo, seencuentran exclu51va::, boutiqu centro::, comerc1clles y t1enda.!:, de d:ser\ador. Tamb en ha:, alternativa!::ide entreten1m1ento, cornocarnpos de golt de clase mur.d1a , IuJo::.os p.as ycas,r.o::;, Co'lles.t.:as; C"iHiK:leris.UCils, Pillradise Coas;t 5oe coloca como Lin destine pillil pos1c1oria1 es as. vac;aciones. do—mno.9 Hyatt Hdelsanund, Proxima apErtur:aen Cancun CONTINII-EYEJl00- Anaheim: destine princlpal de la di'Verl.i(i -n Ccllif—Pa CC$111NIA..100 Paratlise Coas[, el deslinode Floritla par,—plorar eSt., ^CdIIINUA 1E;CI00 a Packet Pg. 298 11.A.a Media Name Turistampa Publication Paradise Coast El Paraiso Secreto de Florida Date June 22nd, 2023 Total Exposure 5,700 Media Value 1,750 USD Coverage Description Evidence Talked about 4 reasons to visit Paradise Coast https://shorturl.at/cPTV9 F O a m cW W E N �L O Q Packet Pg. 299 11.A.a 2.°DIAGRATIS alioB de Disney Crulx Line OARA VER HAZ CUCK AOUI RA DE SCARGAR HAZ CLICK EN LA IMAGEN DE ABAJO Paradise Coast El Paraiso Secreto de Florida Paradise Coast El Paraiso Secreto de Florida Defalles c.Iegwi.. -rd. fLI C—du. Z2 J—,%2OZ3 ©© L] r. Hermosas playas: Paradise Coast con su mis de 40 km de playas de ensueno, son ideales para relajarse y disfrutar del sol. Destinos populares como Naples y Marco Island ofrecen playas de arena blanca, aguas cristalinas y una gran variedad de actividades acuiticas. como snorkel, kayak y pesca. Los viajeros mexicanos que buscan un destino de playa paradisfaco encontrarin en Paradise Coast una opdon perfecta 2_Naturaleza exuberante: Esta region de Florida se caracleriza por su impresionante belleza naluraL Los viajeros mexicanos pueden explmar los Everglades, u11 ecosislema unico en el mundo que alberga una gran diversidad de especies, induyendo caimanes, manaties y aves tropicales_Ademas, Paradise Coast cuenta con parqijes estatales y reservas nalurales que ofrecen senderos para caminar, hacer senderismo y observar la vida silvestre. 84 Packet Pg. 300 11.A.a 3 Experiencia gastronomica- Los viajeros amantes de la buena comida enconlrar.in en Paradise Coast una oferla culinaria diversa y deliciosa. La regron cuenta con una amplia selecci6n de restauranles que ofrecen desde mariscos frnscos haste platos intemaoionales. Ademas, los amantes de la cocina mexicama pueden encontra, reslaurantes aulimticos que sirven deliciosos tacos, enchiladas otros platilros tipicos. 4-Acl-lvidades culturales: Paradise Coast no solo ofrece belleza natural, sino tambien una rica escena cultural- Los viajeros pueden visttar galerias de arte, museos y leatros en Naples y otras ciudades de la region. Ademas, duranle todo el aiio se Ilevan a cabo eventos y feslivales que celebran la musics, el arte y la cultura de la zona_ 5 Compras y entretenimienlo: Para aquellos viajeros mexicanos que disfrutan de las compras y el entretenimienlo, Paradise Coast ofrece una gran variedad de opciones. En Naples, por ejemplo, se encuentran exdu.sivas boutiques, centros comerciale.s y tiendas de diseliadores. Tambien hay opciones de entrelenimiento como campos de go de clase mundial, spas de lujo y casinos. Prospected work for the next month • Preparing the Press release we will be sending for July • Preparing the monthly email marketing promoting Paradise Coast • 25 Sales calls to follow up on Paradise Coast presentation F O CL d co M E N �L O H N O O N 85 Packet Pg. 301 11.A.a UK & IRELAND ACTIVITIES - 1-30 JUNE, 2023 Highlight of the Month Virgin Atlantic Holidays Training Day, Crawley, UK, 16 June 2023 Attended and participated with this very successful one-on-one training event the first Virgin Atlantic Holidays (VAH) have hosted since Covid. Only a select number of Florida partners were invited and we were honoured to be included. We engaged with over 55 agents from throughout the UK and able to update on the destination and all its offerings. See additional details under Marketing and Promotional Activity below. Below: Oonagh leading group training workshop %A British Airways.com and British Airways Holidays — Prime Listing This month we achieved prime listing with BA.com - after some considerable negotiation with the BA & BA Holidays Exec team — we are now listed front and centre at the top between Orlando & Kissimmee on the Florida page — a huge achievement against competing destinations, particularly the gateways of Miami and Tampa/St Pete. See below listing: Below: Florida's Paradise Coast listing within BA.com m Packet Pg. 302 11.A.a Vl—�I k.:S4k'LL Wf ICON& TO PAA✓bM QETVMAf1LL0FnMA-% Kissimmee Florida's Paradise Coast 4r ,— rprdr_Ifa ramliars aF lhr Tnn par lase Cuaslarrsn,Ls I—, iesats -aln track expert m n1J ill xilhn —y and pneMnepmks an Marro Is lard ane a reach Iw— Imam park exVawgarsns. l—n pl gla—ir. Ilx -y city or Naples. Expin Old Tan H mrnmrr a rd take a nor l4hen yu Le re lead y m r 13m. it ru ggre on the Old T—, i-,k; Fe rds Wlted. Or mnJ—, gii. lhivkgh the aw aprg s::wgras t rupor—ir—y uts and-- or rm EvergMacs. u-sN'n a IarvJsrgx of mLwrrisiry nnsshes l•iawya F.. e5sspp jind ye r—R799PP X fliq-s 7nights —1{� nig,.17 nigh..hdel MFACII Missl1 FORTMYERS TA&WA By TREASURES Fori Myers Tampa Foe IV,— I— -1— alb—prak hx Yw'I find nordaa —1 ampocLn ,Tema ibNr: cppune rso-11d busting p.-L day - wrnhnrard —rf—s ..-pl. T rs rsets aLppnp-Fk — sandy poaeLs or curve. Jun Tairpa nayrs lively tLUchesrs—hinq —ru Th—hers animal �mraM�lk—d party end rs Al Ihr vmva style he yaurtap prmnq' bul make Yme m nlk. Yw can alm wpm Cuban arvais MW LW Cw— & FM , Ntnlnr 7,1M, In— roll xiyn In z, nelablaing 1—fld rrnukiee nrvvea rs nw�ya "n,mvpp MWbaya rmme9S9PP �[ nigtls r nign i nighla .7 nlghLn'm'e1 Coiper a rdln cwrslcr and rspkash d. a Yix in Ne.—'s lhar,-ark-0-There aye pkny oft o rd. kr llde o nes, Ina Yw1 aI--.-a aviprsngly lap vaic V d aim- hrrn an P din— rslmrvs. UK & Ireland Market Update �lwe®ya rtamea9spP vigils , 7 nights -1 Kicking off a summer of festivals and events around the UK, June saw Glastonbury Festival 2023 get underway with music playing across the fields of Worthy Farm in Somerset. Glastonbury Festival has a massive positive impact on the UK economy. Since 2000, each year the festival has paid more than £1m to charities and other good causes. It also uses local suppliers 'wherever possible' and spends more than £6m with local companies based within 25 miles of the farm. It brings tourists to the area, boosts trade for local accommodation providers and brings in money for the tourism sector and hospitality industry. The Bank of England has increased its base interest rate from 4.5% to 5% in a bid to tame inflation. It is the 13th hike in a row and the highest the rate has been for 15 years. Expectations had been for a rise of a quarter of a percentage point, to 4.75% but the Office for National Statistics announced that the Consumer Price Index (CPI) measure of inflation remained at 8.7% in the year to May, the same as April and higher than most experts had predicted. Food and energy prices have been blamed as a key driver of inflation. Interest rates dictate the cost of borrowing, so the pause in the recent fall in inflation is likely to lead to "soaring mortgage repayment rates" for homeowners. 87 Packet Pg. 303 11.A.a House prices in the UK have had their biggest annual fall in nearly 14 years, according to Nationwide. The 3.4% year -on -year drop in May is the biggest since July 2009. A reduction in house prices is welcomed news by first-time buyers, who have watched property values continue to climb in recent years; however, rising interest rates mean that mortgage costs are now higher than many people looking to get on the housing ladder might have planned for. Households could be set for lower gas and electricity bills this summer as falling wholesale prices have finally fed through to energy bills. When energy prices soared after Russia's invasion of Ukraine the government announced a limit of £2,500 on the typical amount that households could be charged for each unit of energy they have used since October 2022, called the Energy Price Guarantee (EPG). Regulator Ofgem has now given a "further helping hand" courtesy of the reduced energy price cap. From 1 July, the energy price cap will be set at an annual level of £2,074 for a dual fuel household paying by direct debit based on typical consumption, "which reflects recent falls in wholesale energy prices", said Ofgem. That takes the price cap below the EPG, which is set to be scrapped at the end of June. Former prime minister Boris Johnson announced this month that he is standing down as an MP with immediate effect - claiming that he is being "driven out" of politics. On Friday 9 June, he released a statement announcing his decision to quit as MP for Uxbridge and South Ruislip - a seat he has held since 2015. His resignation comes after an investigation into the Covid-19 "Partygate" scandal found he misled parliament and recommended a lengthy suspension from the House of Commons. In tourism, the Titan sub tragedy, which claimed the lives of five people in June, has prompted an outpouring of grief but also renewed questions about the risks of so-called "extreme tourism". It has shone a spotlight on the safety procedures of private companies offering such experiences, and on the people and organisations who should ultimately be responsible for search and rescue if the unthinkable happens. Marketing, Sales and Promotional Activity Trade Overview As the UK approaches summer holiday season, the trade sentiment remains optimistic that rising prices will not deter British holidaymakers from travelling abroad this year. The cost -of -living crisis continues to squeeze household budgets and holiday packages are no exception to the increases being seen across most sectors. According to TravelSupermarket, the average package cost across the top five holiday destinations for UK travellers is up nearly 12% vs 2022, and more than 30% vs 2019. :OR 1'm 0 Q. m W 0 �L 0 N O W F4 M Packet Pg. 304 11.A.a Despite this, most reports indicate that the average UK consumer is reluctant to forego their holiday. Many travel agencies are interpreting the strong lates market as an indicator that families are holding out for a last-minute deal for their 2023 summer holiday. ABTA comments: "We've adapted our'peaks' Travel with Confidence campaign to reach these last-minute bookers with a clear message: book with an ABTA member for the best break for your budget". For travellers focused on controlling costs, all-inclusive holiday packages offer a practical option, and as a result this portion of the market is seeing an increase, especially for multigenerational holidays and Gen X. According to the Advantage consortium, 40% of their members' bookings are for all-inclusive, vs 26% in 2019, due to cost-conscious travellers seeking security in their holiday budgets. Data recently published by RSM UK shows that "26% of respondents who are planning to take a holiday intend to reduce spending in other areas to save money for it". So, we see travel intent remains strong and there is a significant percentage of those confirmed travellers who are still willing to spend more on their holidays following lockdown hangovers of pent-up demand for adventure and enjoyment, and some having savings still to spend. According to Inteletravel: 36% of their agents feel their clients' spending this year will match last year's; 24% said that their clients are spending up to 25% more now; 16% said spending increases of 25-50% are being seen; and 6% said they had seen over 50% client spend increases. Figures around length of stay also remain positive. The Inteletravel survey revealed a breakdown of: 51% of bookings for 5-7 night trips, 36% for 8-13 night trips and 10% for trips of two weeks or more. The latest Nationwide report states a figure of £127.6 million for total spend on travel in May 2023 — that's a 4% YOY increase, and a 4% increase on April. Much of this may be counted for in the luxury holiday market, which remains buoyant as those less affected by the cost -of -living crisis continue to be strong spenders. Since 2019, Elegant Resorts has experienced an increase in average booking value of 40%: "while some of this can be attributed to increased yield on flights and higher accommodation costs, we can see from booking reports that people are looking to make each trip extra special with higher room categories, longer stays and more pre -planned excursions." 35% of respondents in a recent Audley Travel survey claimed they plan to upgrade on their 2023 trips, and 41% stated they plan to spend more than usual. Cruise is another sector that continues to see steady increases in numbers; it's currently the fastest growing tourism sector. Travel Counsellors reports that cruise sales in May were up 32% YOY and 27% of those bookings are set to depart this summer. Sustainability initiatives are rising up the agenda for more travel businesses, aligning with customers' shifting priorities to include responsible travel. Audley Travel has recently achieved B Corp status, joining a small but growing group of companies in the travel sector certified in social and environmental standards. Inspire Group has also launched a new booking platform focusing on greener holidays, with all suppliers adhering to Global Sustainable Tourism Council standards. :OR 1'm 0 Q. m W 0 �L 0 N O t0 N M Packet Pg. 305 11.A.a June saw some positive shifts towards support of the travel trade, with increased agent commissions being offered by Expedia, and Incredible Journeys announcing its intention to expand its offering to agents with the launch of an independent touring campaign. Gold Medal has also debuted their new agent portal which allows flexible commission for packaging amongst a range of other upgrades to assist agents selling holidays. Events UPCOMING EVENTS 2023 16 0 DATE EVENT LOCATION July Family Traveller/Virgin Atlantic Holidays promotion UK & Ireland July America As You Like It Promotion UK July 6 Visit USA Summer Event for 4t" July celebration London July Facebook consumer promotion UK & Ireland Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include but not limited to: Virgin Atlantic Holidays Training Day, Crawley, 16 June 2023 The feedback from the attending agents was very encouraging, with many reporting consumers are saving on other aspects of daily life to ensure they can travel for their holidays. Florida remains a top must visit, and number one long haul destination for both UK & Ireland visitors. The agents confirmed Florida's Paradise Coast will be a top priority destination and recommendation as part of a two centre trip together with Central Florida, with a focus on beach, luxury and nature. See below images from the day: Below: Welcome from Virgin Atlantic Holidays team - First in-house training day since Covid kim .E Packet Pg. 306 11.A.a Table setup r a 91 Packet Pg. 307 11.A.a I I �__ Left: Oonagh with Fiona Lewry, Contract Manager Florida Below: One of the groups with our logo backpack give -a -ways, all very well received. 4r IPW International Trade Show, San Antonio Tx, 20-25 May 2023 Follow up — on all IPW meetings - ongoing Ongoing follow up: We are following up on earlier discussions to develop a number of opportunities and aiming to confirm activity and activation moving forward. Our overarching aim is to influence visitation for the low season summer months and into next year. Partners include and not limited to highlights below: British Airways Holidays and British Airways (BAH): As a continuation of the BAH co-op campaign with Visit Florida and The Evening Standard that went live in May (which included an online destination article and website skin), the print ad was published on 21 92 Packet Pg. 308 11.A.a June 2023. Ahead of print, we worked closely with the BAH team to provide the content and edit copy and images to ensure it reflected our key messages — ongoing updates and final approval from CVB. Below: The Evening Standard print ad was published in the 21 June 2023 issue of the London newspaper: ADVERTISEMENT FEATURE Aholiday in Paradise is right here Outstanding natural beauty meets luxe living in Florida's endlessly enticing Paradise Coast region he (III l regions of the Sunshine State all provide unlque attractions and compelling destinations. They Include Florida's Paradise Coast- Naples, Marco Island and the Everglades, where the high life neighbours the "I'llfe. This trio at outstanding destinations unite in one outstanding c region to feature a bountdul outdoor playground, the likes of which you'll find nowhere aim' It's easy to egperlence It foryaurself with Brltrsh Airways flights direct to Tampa UNDERSTATED ELEGANCE Rorldes Paradise Coast Is the state's quledyeIegant quarter, where the ubensophisticated downtown area melds into an equally stylish beachhont vibe. Highlighted by a series of upscale resorts, all of which provide Instant d0te5510 the magnificent whlte-Silnd beaches, the destination also affords five-star ameoltles and service as well as family-Irlendly features. Shop and dine along Sth Avenue South and Third Street South, filled with galleries, boutique shops and restaurants that provide some of the best tastes of the Sunshine State. As b0itting the only sub. tropical mangrove wilderness InAmerica, nature is also at Its finest here In a series of parks and preserves that serve up wildlife and sceri cwondersaplenty. There's Keewaydln Island, the largest unbridged barrier Island In the area only accessible by boat, and the 170-acre Naples Botanical Gallen• plus Corkscrew Swamp Sanctuary, with its 2.5-mile nature boardwalk trail. You tan take kayak tdurs around the mangrove swamps and tunnels, orjust M M S H AlRWAW`"$iTFLORIDA irk NAl+t.ES•MARCO aSLAND EVERGIADES. ReflmdkaurydnMueobtand:oneof Ihemany pristine beaches In Florida's Parudhe Coast sit hark and soak up the chafing sunsets that provide guaranteed brilliance each evening. THEGREATDUTDI The largest of the tabled Ten Thousand Islands, Immediately to the south of Naples, Marco Island Is another unique realm of beachy perfection and old-world charm. It has a refined, fmr-mlle resort section that co-exPsts alongside a charming hshing village and more natural opportunities, including an eco-cruise with the Dolphin Explorer to discover the manatees and bottlenose dolphins that make their home here. Tlgertall Beach and Sand Dollar Solt feature two of the best beaches In the state, on the edge of a shallow lagoon Ideal for paddleboards and kayaks, with the addition of an eye-catching observation towerthat attracts keen hirdwatchers from all over the world. NATICINALTREASURE There is nothing like the Everglades - and you're right at its gateway here. It encompasses1.5 million acres of wetlands, and the varlety of plant and animal species here can be found nowhere else In the US. With boardwalks, trolls and airboat rides, thlz is where you'll see alligators and Crocodiles in the same ..system, along with bobcats, raccoons and white-tailed deer and even the otrasional black hean while the Everglades' reputation for birdfile Is imply unparalleled. To find outritofe and to bookyour perfect Paradise Coast holiday with 9ritish Airways visit ba.com Jllorlda Furthermore, in June we achieved prime listing with BA.com as mentioned above under 'Highlight.' Virgin Atlantic Holidays (VAH): Approval has been received for a collaboration with Family Traveller for an upcoming consumer promotion. Family Traveller online publication targets the affluent family market and Virgin Atlantic Holidays will act as Call to Action (CTA) with direct link to our hotel accommodation offerings. America As You Like It: Following receipt of proposal, we now have approval and proceeding with this consumer promotion. Currently in progress highlighting beach, luxury and nature with direct CTA for conversion to enable increased room night bookings and increased length of stay. This campaign is being supported by Industry partners with exclusive added value offers helping extend the reach and conversion levels. See below examples. 0 CL m W fA �L 0 N O t0 v 93 Packet Pg. 309 11.A.a Digital Training programme: On an ongoing basis we are reviewing and updating our information to ensure most accurate details are included — we are aiming to roll our trade incentive as we cross into the summer months as retail trade have more time to review training. Trade and Media Tool Kit for Use: On an ongoing basis updating and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'ONLY Paradise will Do' key messaging — updated with in the strapline — all very relevant as UK and Ireland visitors return, many for the first time since early 2020, and now following the hurricane. We continue to follow the lead and guidance from the CVB for all our messaging. Co-op Marketing and Paradise Advertising All activity approved and activated. Updates: Industry updates included within our CVB weekly Zoom meeting for planning and reference — all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. We are closely monitoring our stock as we prepare for the new Visitor Guides. Public Relations and Communications Activity Media Overview - Trends & Media Updates TRENDS With summer now in full swing, last-minute getaways and deals featured heavily in key -media outlets kim 94 Packet Pg. 310 11.A.a during June. The Times covered this theme several times with "Great late deals! Last minute breaks", "Bag a last-minute bargain break" and "And Relax! Crowd -free French breaks", these articles highlighted both long and short haul destinations such as Spain, The Islands of Tahiti and Canada. The Daily Telegraph also printed "It's not too late to beat the summer rush", this article mainly focused on UK and European destinations. Alongside last-minute getaways, 'secret' and 'lesser -known' destinations were covered across the media. This theme highlights less popular but no less idyllic destinations that would allow consumers to 'beat the crowds' and avoid honeypot destinations during the busy summer period. The Daily Telegraph featured "Already done Dubrovnik? Try its quieter neighbour" and The Times "Forget the Costas - book a stylish villa in secret Spain". The i newspaper shared several articles covering this theme, publishing "100 secret beaches in Europe", "Soak up summer in the quiet corners" and "Take the path less travelled". This theme was also covered in Mail on Sunday with a headline article titled "Greece ... and not a tourist in sight". With June being Pride month, LGBTQ+ friendly destinations and pride celebrations across the world were also a key theme in the media. Several destination roundups featured in key titles, highlighting the best spots that are both safe and have large LGBTQ+ communities themselves such as Sydney and San Francisco. Wanderlust printed "Pride of Place" whilst the Metro featured a full pride themed travel section including articles titled "Along for the pride" and "Mermen not included, cruises for LGBTQ travellers". With the British school holidays coming up family travel is making headlines, the media covered key child -friendly destinations and holidays the whole family will enjoy. The Daily Telegraph also highlighted that parents with young children not yet in school should plan their summer breaks "Family Holidays: Why this is also prime time for pre-schoolers" and shared discounts for kids "Pick a family holiday where your children can stay for free". The Sunday Times printed "Family Odyssey" and The Sun on Sunday shared "From festivals to theme parks, sites with loads to do. Go camping... and tyre the kids out". MEDIA UPDATES In the travel trade media, TravelMole launched their new weekly a-Mag during June, the online magazine covers airline and hotel news as well as sharing expert travel recommendations and advice, this is in addition to their online news coverage and email newsletters. National title, The Sun, Sun on Sunday and The Sun online also announced their new Tuesday travel page which will feature weekly holiday inspiration for readers alongside their usual Saturday travel section. Siobhan Warwicker has returned as Travel Editor for Rough Guides, having previously been the Travel Editor here from 2018-2020, Siobhan was a freelancer for several years and wrote for National Geographic Traveller, Daily Mail and The Independent. Jane Memmler is now the US Digital Correspondent for express.co.uk, covering all US travel news. :1r. 1'm 0 Q. m W 0 �L 0 N O co N Packet Pg. 311 11.A.a PR Activity In June, the team proactively pitched the following on behalf of Florida's Paradise Coast: Press Release (1): • Five new openings and transformations in Florida's Paradise Coast Multi -destination roundups (2): • Craft brewery bucket list • World Wellbeing Week: unusual retreats TravMedia requests (3): • Daily Mirror: USA news • The Telegraph: 'Kids go free' deals, days out and holidays • Trip Advisor: June/July hotel openings PR Coverage DATE PUBLICATION MEDIA JOURNALIST HEADLINE REACH EAV ($) TYPE 01.06.23 NI Travel News Online Kirsty Johnson Explore the World's Oceans Whilst212,418 $5,735 Travelling the Globe 07.06.23 NI Travel News Online Kirsty Johnson Cheers to (American) Beer this 212,418 $5,735 National Beer Day Packet Pg. 312 11.A.a 07.06.23 TravelMole Online Graham McKenzie Cheers to American Beer 226,070 $6,104 14.06.23 TravelMole Newsletter Email Newsletter Graham McKenzie New hotel happenings on Florida's Paradise Coast 50,000 $1,350 14.06.23 TravelMole Online Graham McKenzie New hotel happenings on Florida's 226,070 $6,104 Paradise Coast 15.06.23 A&M Travel Online Adam & Megan Five new hotel openings and 64,000 $1,728 transformations in Florida's Paradise Coast 27.06.23 The Telegraph Online Barbara Noe America's 20 greatest national parks 675,000 $18,225 27.06.23 Yahoo Life Online Barbara Noe America's 20 greatest national parks 1,275,000 $34,425 TOTAL (8) 2,9 ,97 $79,406 6 travelmole� a 97 Packet Pg. 313 11.A.a New hotel happenings on Florida's Paradise Coast Wednesday, 14Jun, 2023 Florida's Paradise Coast of Naples, Marco Island and the Everglades, is getting a makeover with several brand new developments and key transformations_ It is back in business and ready to showcase a raft of new and reimagined hotels in 2023 and beyond, including the rebirth of The Ritz - Carlton Naples. Check out what's new on Florida s Paradise Coast Media Meetings (5) The team met with five media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • Ali Carter, New Business Manager, Sainsbury's Magazine • Eleanor Asquith, Business Development Manager, News Broadcasting UK • Jess Inions, Social Media Content Creator • Kelsey Heinrichs, Social Media Content Creator • Sophie Swietochowski, Senior Travel Writer, The Sun Webinars (1) The team attended the "Working with House of Coco" webinar which focused on how to pitch effectively to the team at House of Coco. Five members of the House of Coco team provided insights into the processes of the publication, details about upcoming magazine themes and information on who best to pitch to for varying topics. The team members in attendance were: • Laura Bartlett, Founder • Anji McGrandles, Wellness Editor • Anna Willatt, Head of Team Operations • Lauren Hughes, Sub Editor • Siobhan Murphy, Interiors Editor 6j Packet Pg. 314 11.A.a Social Media Activity Social Media Overview San Francisco Tourism launches its biggest ever campaign 'Always San Francisco' - a $6 million ad campaign - targets tourists and meeting planners in key domestic and international markets. The campaign features famous locals including Lady Camden of RuPaul's Drag Race fame and chefs from the Michelin -starred Angler restaurant. The video soundtrack is a version of Judy Garland's rendition of the classic song 'San Francisco' reworked by musicians with connections to the city. The international arm of the campaign will target prospective visitors in Europe, Australia, India, Asia Pacific, Canada and Mexico. [Source] 'Love the Philippines' campaign unveiled The Phillipines' new campaign is a departure from its decade -long slogan, 'It's More Fun in the Philippines,' and seeks to emphasise authentic and immersive experiences. According to President Ferdinand Marcos, Jr., it aims to enhance the experience of visitors, which includes the promotion of regional products and championing "green movements." [Source] Instagram to allow users to download publicly posted Reels Starting in the US, Meta is rolling out the option to download publicly posted Reels to one's camera roll Many DMOs already take advantage of tools such as Brandwatch to source user -generated content for their channels in a rights -managed way, however for those who do not - and where other downloaders on the internet may not prove reliable - this may be a useful option. There are some limitations, including that creators can opt out of enabling downloads of their content in their Settings, and that early testers have noticed audio issues with downloaded Reels. [Source] Linkedln launches DMs functionality for Company Pages The new feature will allow users to privately interact with Company Pages, and Page admins to respond via a dedicated inbox. This was previously only available for member -to -member interactions. The functionality has the potential to be a useful new way for Tourism bodies to engage with prospective and existing contacts in the 13213 sphere, as well as to evolve how they utilise Linkedln for recruitment. [Source] :OR 1'm 0 Q. m W 0 �L 0 N O co N Packet Pg. 315 11.A.a Social Media Highlights - Facebook Number of posts: 12 Paradise Coast UK & Ireland -�- .eat 18.4G 0 The Naples area is known for the finer things in life, and great shopping is one of its highlights i W. Find out more https, rybi t.IyfA 3 atSsG rt 5th Avenue South, Naples Illi: iGjrnattbrownreale state Cfio.._ Sae more Paradise Coast UK & Ireland 18 J one a[ 19:35 - a Dear Foodie, it's time to to ke your taste hues on a holiday they'll nevertorget V Naples, Marco Island and the Everglades are renowned for their variety of incredible restaurants .g.. Find out more _ mtps!flbi-Iyj3.,52t9 Yi: The Local, Naples Mlorida #naples Mloridalife #southflorida #naplasllonda #lloridaliving 4floridaphotographer #paradisecoast P,—disa Coast UK & Ireland _ ._ear la:os.a Meet Keewaydin Island, a barrier island located between Naples and Mary Island, home toalmost eight miles of untouched white .and beach and accessible only by boat L r,-vAk i IGfkatie.nthecoast #itorida #naples kfloridallfe #sou[hilorida #naplesllorida #tlondaliving #Florid aphotographer #paradisecoast l Y paradise Coast UK & Ireland .. •_ne at 18:10 a Not to be missed this summer V: Naples Botanical Garden plays host to 'Frida and her Garden' - an exhibition that transports visitors to Kahlo's garden at herhnme in Coyoaain, Mexico City. A re-creation of La Casa Azul for The Blue House) forrltstha centerpiece, showcasing Kahio's creative refuge and the plants that inspired her life and work f# #florida #naples #Hloridal&f #southflorida #naplesflorida #floridaliving Rfloridaphotographer#paradiseeoast 100 Packet Pg. 316 11.A.a MONTHLY SALES & MARKETING ACTIVITIES JUNE 2023 DACH & BENELUX MARKETS SUMMARY OF ACHIEVEMENTS Final approvals for our joint B2C campaign with Visit Florida and German high -gloss travel publication AMERICA Journal Execution of of our joint e-marketing campaign (NIL/Landing Page) w. Crystal River & The Keys and Tourlane Final approval of our massive 132C "Summer Push" campaign with German OTA Expedia Group Confirmation of our luxury tour operator fam trip with Greater Fort Lauderdale, Sep 5-11 Confirmation of our participation in the standalone mini brochure for Florida with Swiss tour operator Knecht Reisen Confirmation of our participation at B2B Event "USA Canada Experience 2023" in the Netherlands, Nov 2-3 Confirmation of our participation at the B2C event "Nordamerika Tage 2023) of German tour operator CRD in Hamburg, Nov 10-11 Confirmation of our participation at the Independence Day Event of Brand USA in Frankfurt on July 4 Content creation and approval of our B2B standalone e-learning with Germany's leading trade publication fvw / Travel Talk SALES ACTIVITIES — B2B & B2C o Para Tours, Wilma Stigter, Product Manager USA, Switzerland NAP Sales Interaction Plan to expand their program and to offer Florida as new destination Gave full destination update - forwarded image library links and hotel suggestions selling mailing 4-to-5-star properties, F/Ds o Indelible Travel , Tales & Trails bv, Frans Schoon, Managing Director NAP Sales Interaction gave a detailed presentation on our destination specialized in the sustainability, off the beaten track trips provided insider tips, destination video and image library links will follow up in a few weeks 101 Packet Pg. 317 11.A.a o Edeltravel Luxusreisen GmbH, Julia Brunecker, Head of Sales, Germany NAP Sales Interaction -In preparation for our upcoming luxury tour operator fam with Fort Lauderdale we contacted Julia, Head of Sales of German luxury tour operator Edeltravel to invite her to join the tour. Edeltravel is specialized in luxury travel to worldwide destinations. In Florida their main destinations are Orlando, Miami and The Keys Creating also individual round trips She told us that a participation would be of interest for them as Florida is an important destination. She asked us to forward the invitation once it is ready. o The Family Project, Stadlhuber Reisen GbR, Katrin Sepmeier, Product & Sales Manager, Germany NAP Sales Interaction -In preparation for our upcoming luxury tour operator fam with Fort Lauderdale we contacted Karin, Head of Product Management of German luxury tour operator The Family Projects to invite her to join the tour. - They are specialized in tailor-made luxury trips for families to worldwide destinations. - She told us that a participation would be of interest for them as Florida is an important destination. - In Florida they are offering mainly Miami and The Keys - She asked us to forward the invitation once it is ready o CRD Touristik, Svenja Eisenacher, Marketing Manager, Germany NAP Sales Interaction received the final reporting for our joint video campaign with the Keys - videos advertising: 980,855 impressions, 4.610 clicks, CTR: 0.47% newsletter: 71,794 subscribers, opening rate 19,7% - Product placement: Highlights Sudfloridas: 203 clicks, 1,44% CTR Please see full outline of the report in the addendum. o UStravel.nl, Nova Vakanties, Wolfang Hendrix, CEO, Netherlands NAP Sales Interaction - two of this staff are planning a site inspection trip to Florida and to visit Paradise Coast Jun 25-26 - Robert Hendrix is in charge for marketing and Wessel Hendrix is in charge to set up a program for the young clientele We work together with Travalco, ATI and Allied Pro. - They have booked Port of the Isles Resort for one night and wants to discover the Everglades and Naples Claudia confirmed a Naples Sunset Cruise for Jun 24 and an airboat tour for June 25, 10 am o Knecht Reisen AG, Anja Meier, Product Manager North America, Switzerland -After receiving the acknowledgement of Paul Beirnes we confirmed our participation at the planned standalone mini brochure on Florida which will released in fall 2023. - Naples, Marco Island & Everglades will be participating with two double pages (cost share USD 750 per double page). The content must be sent to Knecht Reisen by end of July 2023 and production will be in September. - As deadline for commitment was already in May but invoicing after publication in fall, we confirmed this expense out of our DiaMonde budget FY23/24. Details: Volume: 24 pages, minimum 10 Florida partners; circulation: 10,000 copies; validity: more than 2 years; distribution: 132C (direct mailing, events such as the Knecht 62C days beginning of Nov 2023 and the Swiss 102 Packet Pg. 318 11.A.a on IN n on on travel shows in early 2024 and 2025 & 13213 (travel agencies) Tourlane, Deborah Clauss, Travel Product Manager, Germany NAP Sales Interaction -Approved the content for our landing page and newsletter for our joint campaign with Florida Keys and Crystal River. -The landing is online since mid of June. For review click under below link: https://www.tourlane.de/florida-entdecken/ -The first reporting results we received on June 29 were as follows: Subscribers: 111.099 - Opening rate: 28.9% - Click rate: 1.2% - inquiries: 31 - The final reporting including booking numbers will be done 3-4 month after the promotion. Argus Reisen, Dirk Buttner, CEO, Germany NAP Sales Interaction -Argus Reisen finalized the content for our marketing campaign. - The new interactive map including Paradise Coast landing page is online. Please see below link: https://www.argusreisen.de/naples-marco-island-und-everglades/ - The social media posts are planned as follows: Jun 14, Jul 18 and Aug 13 and the newsletter sending's are planned for June 25 and July 9. Please see screenshots below. - Provided him out latest hotel update. America Unlimited GmbH, Tom Langlotz, Marketing Manager, Germany NAP Sales Interaction -As part of our marketing campaign, we approved our article in the America Unlimited newsletter which was sent out on June 14. - For newsletter preview please click here https://studio-tibo.com/clients/au2023_06/ Subscribers: 150.000 - Opening Rate: 25.7%. CANUSA TOURISTIK GmbH & Co. KG, Karin Buhse, Product Manager FL, Germany NAP Sales Interaction As a result of our hotel update, we gave at IPW 2023 Karin requested more information and images on the Capri Inn we gladly provided. CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany NAP Sales Interaction -After receiving the acknowledgment of Paul Beirnes, we confirmed our participation at massive 132C event "Nordamerika Tage 2023" of German tour operator CRD Touristik. The event will be taking place Nov 10-11 Timing of the event is perfect to reach lots of consumers as it is planned Friday afternoon / evening and Saturday the whole day in the very trendy location "Stilwerk" where also the CRD office is located and the timing will of course increase our awareness for 2024. - We confirmed our participation with standalone Naples booth which includes besides signage/logo placement, the integration of the Nordamerika Tage subpage, in the destination flyer and an immense media reach on the channels of CRD and the location Stilwerk (online: newsletters to over 150,000; website 122,500 per month, Facebook: 26,000, Insta: 18,000/offline: postal invitation to CRD data base 75,000 addresses plus advertisements, out of home campaigns etc.). :OR 1'm 0 Q. m W 0 r E �L 0 H N O W N 103 Packet Pg. 319 11.A.a - 13213 and media will be touched during the after work networking event on Saturday which gives the opportunity a perfect match. -CRD expects up to 8,000 visitors for this event with an informative, interactive and creative program. - Cost share for Naples is USD 2,770 and we have budgeted this expense in our FY 23/24 budget. Expedia Group Media Solutions, Mario Retzerau, Senior Business Development Manager DACH NAP Sales Interaction NAP 132C Online Marketing Campaign Expedia reported the first result for social media of our summer push campaign. Please see result in the addendum. MARKETING ACTIVITIES o Naples, Marco Island, Everglades & Greater Fort Lauderdale Luxury Fam Trip 2023 NAP FAM p CL - Coordinated further steps for our joined luxury fam trip with Greater Fort Lauderdale who confirmed finally � their participation M the fam will be taking place Sep 5-11 and we are planning to invite 5 clients plus 2 escorts N Overnights in NAP will be Sep 5-8 and 2 night at JW Marriott Marco Island and 1 overnight at Inn on 5th are E T) confirmed L Flights will be through United and transport will with rental cars 0 H we created a save -the -date which will be sent out to the selected clients by end of June r N O W N MEDIA / PR / COMMUNICATIONS ACTIVITIES o Axel Pinck, Germany NAP PR/MEDIA currently updating travel guide "Florida Handbuch" asked about Tin City after Hurricane Ian, gave him an update, and provided insider tip list as well. o fvw Medien Gruppe, Verlag Dieter Niedecken GmbH, Florian H61zen, Deputy Director Sales, Germany NAP Media/PR - confirmed our participation with Inclusion of Naples, Marco Island & Everglades in the US destinations dedicated 6213 e-Learning program of Germany's leading trade publication "fvw' / 13,000 registered users / 6,400 newsletter subscribers. - Our teaser will be online for 6 months - The feature includes 500 words, 3 course images, 1 header image, one video, 5 quiz questions, lint to our website and contact information. finalized the content for the program which will be online beginning of July for 6 months - to review our teaser please click on below link:.https://akademie.fvw.de/usa- expe te/naples/course/565/32116/210443 o blu media network GmbH , Dirk Baumgartl, Editor in Chief, Germany As a result of his individual press trip to NAP, Dirk shared the first of his created Florida features with us. Please 104 Packet Pg. 320 11.A.a see the publication under "Communications" The article will be featured CSD travel special in our city magazines (July/August issues), circulation 100,000, media value per page 12,950 Euros. Additionally, an article on Florida in the Spartacus Traveler will be published in August. o Visit Florida, c/o Lieb Management & Beteiligungs GmbH, Sabrina Holland, Pr, Social Media / PR Manager, Germany NAP Media / PR Finalized in cooperation with Maria Power the itinerary for the individual press trip of Swiss journalist Daniel Jauslin to Paradise Coast from Jul 6-12, 2023 with overnights at JW Marriott, Ritz Carlton Tiburon and Naples Grande Beach. The trip will be underline his research for his standalone cover story on Florida's West Coast which will be released on Aug 30, 2023. Besides Paradise Coast he will be travelling to St. Pete/Clearwater and Tampa with focus on culinary, nature, lifestyle and off the beaten track activities. VF will be supporting his trip w. flights and car rental costs. o Diversity Tourism GmbH, Tom on Tour, Tom Dedek, Managing Director, Germany Received the marketing proposal of Diversity Touriim to review for budget FY23/24. DiaMonde will go through the proposals and make suggestions. o Profi Reisen Verlagsgesellschaft m.b.H., Susanna Hagen, Senior Editor /Product Manager, Austria NAP Media / PR After IPW Susanna asked us for an update after Hurricane Ian. She plans an article on the Florida destinations after hurricane Ian. Gave her a destination update and provided image library link. NAP was included in the monthly newsletter of VUSA Belgium. The newsletter was sent to 1481 subscribers and the opening rate was 29.1% o NAP was included in the monthly newsletter of VUSA Belgium. The newsletter was sent to approx. 1,400 subscribers. The full outline of the newsletter can be seen here. SE RAFRAiCNIR A N-ES, SNR L'ILE DE MARCO ET CANS _ES EVERGLADES NAPLES -MARCO ISLAND EVERGLADES_ 105 Packet Pg. 321 11.A.a NAP has been allocated a Facebook post on our German 6213 Paradise Coast Facebook Page (348 Followers). Please see following screenshots. Martina Ulrich � t b1t sich l . _ frohlich rn Annette Eckhardt - hiec Naples, Marco Island, Everglades (DE) Admh - n. A'- e TOP-NEWSANNETTE ECKHARDT WAR IN FLORIDA! W Oienstlich - and Ihr wlssi, class das Inn Falle des Tourlstikers tatsachlich einen vollen Kalender bedeutet ie Aber der siaht halt an sO wunderbaren Orten wie unser ... Mehr anzeigen .l, ii ' I Freiheit, Langsamkeit, Seelenanker - diamonde ManineUlrich,, liildt ,i�.h ••• besorgt - hier: Marco Island - Welcome to Paradise Admin 13. Junl - 0 Stell Dlr doch mal erne Eule vor A Wo Ist Deln Kopf gerade? In dunklen Wildern? In einer BaumhShle? dp Unserer isli ,., auf Marco Island & Denn tatsrchlich Ieben die sogenannten Kaninchen-Eulen" hier seit vie... Mehr anzeigen o NAP has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,31k Followers). Please see following screenshots. Napes, Marcy Island, Everglades (DE) L Ob SC—m-ge Im Smr—Agarg avr la ngen a2hnen " eine mdtagliche AbkuNorkg unter Fe_M! hr--gen Q Annetle Eckhardt and 2 -it— Peesanen PROJECTS Naples, Marco Island, Everglades (DE}- ist hier. TigertaiE Re— h-. _-d. '.e: ,gt Steal n • (: Wenn seine Ful'ie den warmen Sand berfihren Q , Deine Augen dte wi Idesten Vdgelchen sah—;1 �„ Deine Hinder die schonstem WA Melt_ Meh r anzegen [}� 24 1 KC enlar 2 Mal getelit NipiM lr ww1sLmsd, Everglades (OF) •• 14. Jun. 6 Stall Oir doch mal eke EUIe vor f Wo ist Dein Kopf geriade? Irt dunWm Waidernder ? In eiBaumT hohle? MLhr anze:gc- 000 8 1 Mal geteilt F O CL d Ra r+ CC E N �L O r N O O N 106 Packet Pg. 322 11.A.a VUSA Belgium Provided news content for the monthly newsletter of Visit USA Belgium. OTHER SALES ACTIVITIES n/a CONSUMER o Brochure Fulfillment: 4 in total MARKET NEWS o DiaMonde trends and strategies Tourism has started the year well and business travel is also recovering. Due to price increases alone, some travel agency chains, franchise systems and cooperations expect to finally reach 2019 sales levels in 2023. Detailed information on this can be found in fvw's Travel Industry Dossier. While in the mid -range segment a new trend is returning to half -board to explore local restaurants, the trend toward all-inclusive services continues in the luxury segment, according to TAs. The TA market is currently undergoing major changes in its structures. Due to the data scandal of a very large cooperation, individual TA cooperation brands are redistributed & responsibilities are changed. Words from our Travel Trade Community (everyday life at the point of sale) Currently it seems to be a a little quieter, but that's normal at this time as holidays are starting and the first part of the year was so busy. High -end luxury customers are also travelling long -haul in summer (Thailand, SA); some mention USA as a trend. Hardly sales for winter, for autumn flights are already sold out in many cases. TAs keep cool as still the bookings are made 3-4 weeks in advance, so maybe some last-minute summer bookings will still follow as long as flights are available. Research Dr. Fried & Partner The tourism sales climate index of management consultants Dr. Fried & Partner also fell slightly in June. There is a slight restraint in expectations for the future. With regard to the distribution of travel services, more travel agencies than in the previous month assess the situation as merely satisfactory. The current situation continues to be rated as good by more than half of all participating travel agencies (52%; previous month: 56%). Forty-three percent of the participants describe the current situation in the distribution of travel services as satisfactory, which is 6.5 percentage points more than in May. The proportion of those 107 Packet Pg. 323 11.A.a noting a deterioration in the situation falls to 5 percent (previous month: 8%). The picture is similar for the sale of travel services. The proportion of travel agencies with no change in the last two to three months compared with the previous year rises from 25.5 in May to 33 percent. Conversely, the percentage of participants for whom travel sales have grown drops to 54 percent (-10%). Thirteen percent say sales have declined. Whereas in May just under half of the travel agencies surveyed expected demand to remain steady over the next six months, this figure has now risen to 66 percent (previous month: 51%). The proportion of those expecting an increase or decrease in demand for travel services is falling accordingly. Twenty-five percent expect an increase, which is 9 percentage points less than in May. Only 9% of respondents now expect demand to fall, which is 5 percentage points less than in May. Despite the further decline in the tourism sales climate index, there is only a slight weakening of the curve in June. In the assessment of both the current and future situation, the mood is generally subdued but still positive. In June 2023, 103 travel agencies took part in the survey conducted by Dr. Fried & Partner. ADDENDUM o Expedia Summer Push / Social Media Report CRD Touristik /Video Campaign Resport ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) DIAMONDE 108 Packet Pg. 324 11.A.a Staff Report - Marissa Baker — Sports Complex Manager PCSC General • Hosted July 41" Fireworks show at PCSC — Will be in July Report! • The month of June had a variety of events such as: Men's Lacrosse, Women's Lacrosse, 3v3 live soccer along with robust local programming during the week. • Lost some weekly local programming hours due to weather closures. Expected with the summer season. • Last two weeks of June were focused on preparing the facility for two back to back large events: PCSC Fireworks (July 4t") and FBU Top Gun (July 6t") that followed the fireworks event. • The Operator had a full day of meetings with Great Wolf Lodge on Tuesday, June 271n PCSC Financials May Overview ✓ Revenues $145,742 o Budget $160,810 o $15,068 or 9% under budget ✓ Cost of Goods $57,012 o Budget $74,434 o $17,422 or 24% under budget ✓ Expenses $103,933 o Budget $85,352 o $18,581 over budget ✓ Net Income ($15,204) o Budget $1,024 o $16,228 under the budget YTD Overview ✓ Revenues $1,554,984 o Budget $1,283,536 o $271,448 or 21 % Over budget ✓ Cost of Goods $713,631 o Budget $591,973 o $121,658 or 20% over budget ✓ Expenses $732,056 o Budget $705,861 o $26,195 over budget ✓ Net Income $109,297 o Budget ($14,298) o $123,595 over the budget 109 Packet Pg. 325 11.A.a PCSC Marketing Strategy • Fiscal year 2022-23 will be the first full year that SFC will be operating without legacy events set up by the previous operator. SFC has robustly booked Local Programming Use, with a waiting list for field space. In addition, there is a strong sports events calendar of events with a variety of sports and event organizers. SFC has booked long term events, with weekends from September — May all booked except for a few weekends. • Local awareness of the facility remains subjectively low, with in -season non -sporting residents particularly unaware of the events and the options available to them at Paradise Coast Sports Complex. There is an opportunity to market to seasonal residents in their summer markets of the musical and cultural events that are hosted at Paradise Coast Sports Complex. The 4t" of July Fireworks show had a minimum of 6,000 local users on site! PCSC Maintenance The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground — Agreement with GWL that states the organization will match Collier County in up to $200,000 to build an amenity. • Shade — More shade is coming in phase 3 — field 9 with a pavilion structure covering the field. We have some projects that are in process as of May 2023 • Adding lighting to Champion's Plaza - Currently, there is minimal lighting for awards/trophies at stage during evening events. - We are gathering material and researching what could work for this area. - Our in-house electrician will be able to complete this project. • New sand volleyball Courts impacted by wind - Sand is being blown onto pathway - Getting quotes for windscreen to help with this - Will require replacing sand annually (at minimum) and grooming sand often • Maintenance Storage Yard - The storage yard has become an "eye sore" to those visiting the complex - We are looking to relocate this to another area, outside of direct eye sight - Another option — wrap the fencing with windscreen (though this does not help with the top down view) - Collecting quotes to make an informed decision • PCSC Grass - Coming out of dry season, the grass was not as green as we hoped it would be - We are working directly with the landscaping contractor to fertilize, aerate, and irrigate where needed. 110 Packet Pg. 326 11.A.a Soil report indicates that there is little to no organic matter which means fertilizer is not going to last long for the first couple years until that builds up. It is also an indicate that it might be a dry property. :OR 1'm 0 Q. m W 0 r E �L 0 r N O t0 N 111 Packet Pg. 327 13.A 07/ 17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Doc ID: 25998 Item Summary: Next Meeting Date - August 21, 2023 Meeting Date: 07/17/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/03/2023 11:34 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 07/03/2023 11:34 AM Approved By: Review: Tourism Tourism County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Paul Beirnes Meeting Pending Completed 07/03/2023 11:34 AM 07/03/2023 11:36 AM Completed 07/10/2023 2:23 PM 07/17/2023 9:00 AM Packet Pg. 328