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TDC Agenda 06/19/2023COLLIER COUNTY Tourist Development Council AGENDA June 19, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. June 2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. May 15, 2023 TDC Meeting Minutes 5. Presentations A. Executive Director Update B. Arts & Culture and Grants Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve Tourist Development Tax Grant Applications for FY 2023- 2024 Marketing Grants (Category B) ($74,648) and Non -County Owned/Operated Museums (Category C-2) ($750,000), approve grant award of funds in the amount of $824,648 for both programs contingent upon FY 2024 budget availability, and make a finding that these expenditures promote tourism. 8. Old Business 9. Ten Minute Break 10. Marketing Partner Reports Collier County Tourist Development Council Page 2 Printed 611612023 June 2023 A. Marketing Partner Reports 1. Marketing Partner Report 11. Tourism Staff Reports A. Tourism Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting A. Next Meeting Date - July 17, 2023 14. Adjournment Collier County Tourist Development Council Page 3 Printed 611612023 4.B.1 06/19/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 25739 Item Summary: May 15, 2023 TDC Meeting Minutes Meeting Date: 06/19/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 06/06/2023 9:37 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 06/06/2023 9:37 AM Approved By: Review: Tourism County Manager's Office Tourism Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Geoffrey Willig CMO Analyst Paul Beirnes Director Completed Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Geoffrey Willig Deputy County Manager Paul Beirnes Meeting Pending Completed 06/06/2023 9:38 AM Completed 06/06/2023 9:47 AM 06/06/2023 9:50 AM Completed 06/06/2023 4:17 PM Completed 06/14/2023 9:10 AM Completed 06/15/2023 5:04 PM Skipped 06/16/2023 8:27 AM 06/19/2023 9:00 AM Packet Pg. 4 May 15, 2023 4.B.1.a MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, May 15, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 a.m. in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker Kathleen Brock Amanda Cox Councilor Jared Grifoni Nancy Kerns Ed "Ski" Olesky Councilwoman Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director Packet Pg. 5 May 15, 2023 4.B.1.a Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call Mr. Beirnes said Ms. Petrunoff has an excused absence, a conflict with Naples City Council. A quorum of eight was established by members present in the board room. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Beirnes said the only change is Item 713 from Coastal Zoning. This was a late walk- on and was very important due to timeliness. We sent this to you as part of a separate email. Andy Miller will share the details. We also said we'd be going through the Arts & Culture Grants this month, but we wanted to make a few adjustments, so we will do those next month. This will be a short agenda. B. Approval of prior TDC Meeting Minutes Regular Meeting April 17, 2023 Ms. Kerns made a motion to approve the April 17, 2023, meeting minutes. Second by Ms. Becker. The motion passed unanimously, 8-0. 5. Presentations/Public Comment - (3 minutes each) [No public comments] A. Executive Director Update [Paul Beirnes] Mr. Beirnes reported that. • We continue to watch visitation. March had a bit of a wobble. • He's listened to TDC meetings for other counties and hears the same sentiment. It aligns with us, a collection of many things and nothing is really concerning. • They say Florida is in a state of politization. • April stabilized itself. In May, we're running neck and neck with 2019, maybe a bit better. Comparing it to 2022 is a weird anomaly. That was a record -setting year. The last normal year was 2019 and we are exceeding that. • A lot of the numbers you're going to hear from our partners show a tremendous amount of uptick in seasonal traffic to our website that we haven't seen in previous years, so that bodes well for spring and summer. • Mr. Miller will speak about beach renourishment, which is going on now, fast and furious, and it is absolutely spectacular. The whole span from the pier up to Doctors Pass has been completed. If you had the opportunity to see them distribute 2 Packet Pg. 6 May 15, 2023 4.B.1.a sand 6-feet deep and 55-feet wide, it is a monumental overtaking. Mr. Miller will share how they've progressed, but it looks amazing. • Delnor Wiggins State Park reopens today at 8 a.m., with Parking Lot 1 and Parking Lot 2 only. It doesn't look or feel like it did before. For Parking Lots 3-5, a significant amount of restoration needs to happen. A lot of trees were impacted. • On Saturday, the tourism team (three employees) goes to San Antonio for IPW (International Pow Wow), the largest tourism conference, where the world's travel buyers gather. Air Canada vacations and British Airways vacations and others descend into one spot and every destination, theme park and hotel are there as a seller and we are a destination. This is speed dating on steroids. For about five days, our agenda is packed not only with media interviews, but also one-on-one locking in what destinations these buyers present to the public for the next year to two years, so it's pretty exciting for us. • In fiscal 2023, we had an uphill challenge with the erosion of our tourist development tax due to hotels being impacted. • The Ritz -Carlton beach property will be opening on July 6tn • The county Tax Collector has secured a relationship with Vrbo as of February 1, so we will be collecting development taxes through Vrbo. • We are deep into our strategy and budget season. This is the time where we're proactively working through our numbers, but simultaneously, the CVB every year, starting in March or April, builds its strategy for fiscal year 2024. We have pretty much completed the first phases. • In July, we'll hold a town hall marketing summit meeting with all our partners to make sure that they are seeing and hearing everything that we are expecting for fiscal 2024 and ensure sure we're not missing anything. The next step is bringing it before the TDC and then the BCC. • A couple of years ago, we secured a relationship with Zartico. This gave us the opportunity to not entirely rely on intercept surveys of just the people who were willing to answer questionnaires, but also to track behavior through digital movement within the destination. We geofenced the location of pickleball and we are able to determine the visitors' dynamics. Are they locals? Are they in -state? Are they domestic visitors from the Northeast? We really to try to understand what their impact is when somebody comes into the market and attends an event like the Minto U.S. Open Pickleball Championships. • Chris Evon, Terri Graham and Mike Dee will go through more of the color commentary and the dynamics of what happened at the U.S. Open. • The event took place April 15-22 and it was a spectacular weather week. There was only one night where it rained, on Sunday, which gave them a bit of extra work drying courts in the morning. • [Detailing a PowerPoint presentation.] Zartico determines that will say anybody that lives -over 30 miles away is considered a visitor because any less than that we will assume that they come, they consume and they go back home. There are certain parameters we apply. They must spend two hours within that geofence, which is where the East Naples Community Park is, where the U.S. Open took place. • 69% of all attendees were visitors, so he put in parentheses those who resided outside of that bullseye to compare it to last year, which was the first year where things started feeling a little normal. The year prior was still affected by COVID 3 Packet Pg. 7 May 15, 2023 4.B.1.a and there wasn't a lot of a lot of travel. Of those 69% of attendees, 60% were out- of-state visitors. That compares to 7 1 % the previous year, so looking at that, 8 5 % of those visitors stayed overnight compared with 80% the previous year, so there's some uptick. • Estimated attendance for local residents is 12,120 with an additional fie€ 27,380 teW visitors out -of -market. For these out of "" afket, wWhen you look at those combined numbers, the 39,500 for this year compared to just a little under 34,000 last year, it's not unique individuals. If somebody comes on Monday, Tuesday and Wednesday, they would count as three. This is attendance at the event. Ms. Kerns asked how visitor spending was compared to the week immediately before that. Mr. Beirnes said Zartico provides a lot of information, but you can't compare apples to apples. If there are no other contributing factors, he'd be focusing on spending, but when you schedule the event the week right after Easter, you have a weird influence of Easter, so we have all the people coming in to spend time with family. Even last year, they were saying the following week was higher and he noted that it was Easter. Then they compared it to two weeks earlier and that was spring break. If this was all in September, it would be like a level playing field. There are too many waves of influence. Mr. Beirnes continued his presentation: • The local number was almost perfectly flat last year and this year had a little more undulation on one day. When we started dissecting that, we realized there was a tremendous amount of volunteers who park cars, who are line judges or they flip hamburgers. Based on what you'll see in some of the fluctuations, we probably attracted more local fans because we saw more waves. • Visitor origin: 61% of the visitors to the event were from out-of-state and visitors who came from out of market totaled 91 %. • Where do they come from? Tampa and Naples, Indianapolis, Topeka. They must have a lot of pickleball players. It's interesting to see these little anomalies happen. • On Thursday, you see a little bit of a dip. People probably came in and were practicing and there were some initial tournaments where they got eliminated. • There's a blip on the weekend of finals. There's a video that's like watching an ant farm and it color codes who is local. You can see visitors going back to the hotel at night or going to Fifth Avenue South for restaurants at night, so they are investing within the community. • You can see they visited points of interest, such as Celebration Park, Mercato Shops, Naples Beach, and the Villlage Shops at Venetian Bay, so they are definitely spending here. • We will have a little more spending data in the next month or two. It takes time for that spend to come back in, but for timeliness, we wanted to make sure that we aligned with Chris and Terri to be able to give a recap. • What the map allows us to do is track spending and travel around the destination. We see where they're going and can have different conversations with those potentially from in -state to try to encourage them to do more, so this is not just data for consumption, it's data for action. • [He detailed portions of the color -coded map showing where visitors went.] • We're already seeing they're spending more money on accommodations. We saw that last year. Some of the hotels they were staying in were upscale hotels, so we'll C! Packet Pg. 8 May 15, 2023 4.B.1.a start seeing a little more of that behavior being a little more actionable in the next couple of months. • The geofence shows they're spending in Naples a little less time than the rest of the North Naples area. In the Everglades, they're taking excursions and going down there when there are breaks to see what's there. • The Naples shoreline shows they're enjoying a bit of R&R and going to Fifth Avenue South. • Chris and Terri will provide more detail. B. Presentation of 2023 Minto U.S. Open Pickleball Recap [Terri Graham and Chris Evon, Spirit Promotions, provided a highlights video and PowerPoint presentation.] Ms. Becker said she was surprised at the statistics that showed how few people patronized food establishments. It was way down, like 3%. Could it be that you're providing so much food at the event? It seemed out of character. Mr. Beirnes said he saw that, but they won't know until we get more articulate information on spending. It's historically higher on Fifth Avenue South after events. More reliable data will come through. Ms. Evon said if you visited the restaurants that week, you couldn't get in. Celebration Park is always there, but the restaurants were just jammed and there were so many people in (pickleball) shirts running around Naples. Ms. Becker said she saw families too, especially a number of families from California, which wasn't listed there, but she saw them. Ms. Graham told the TDC: • You may have heard that she and Chris merged with a company in January. • We were growing so fast and it was just the two of us. We recognized that to keep up with social media and to get the word out, we have strengths, but also a lot of weaknesses and we needed to find somebody, so we merged with Pickleball4America. • Mike Dee and his business partner Bob Bowman came to us last year, a week before the U.S. Open and we were too busy to talk, but she and Chris were intrigued. • They have an extensive professional sports background, which intrigued us. If they can run the Boston Red Sox, they can probably help us out with the U.S. Open Pickleball Championships. • They came on board December 30. After driving through Tennessee, she and Chris signed the papers and they kind of stayed in the rearview mirror this year because we had so much going on. • They helped us with those video walls. They're very expensive video walls and they came on board with that, and we expect some great things out of them in the future. They're also doing a ballpark series. Mike Dee told the TDC: • Terri and Chris have done outstanding work. 5 Packet Pg. 9 May 15, 2023 4.B.1.a • This tournament is the gold standard in the sport of pickleball, which attracted us to wanting to be a part of it. • Naples truly is the mecca of pickleball, which has been around since 1965. In the first 50 years, it was principally a sport played in driveways and casually. In 2015, when Terri and Chris had the great vision to start the U.S. Open here, that really started the second half -century of pickleball. When the book is written on that 50- year period, chapter one will be Collier County, so you should all be proud of that and what collectively and collaboratively has been built. • What is a true private -public partnership? We aspire to be one of the premier companies in the sport of pickleball. The U.S. Open is at the core of that. • We are launching a ballpark series this summer. He worked in Major League Baseball for years, as did his co-founder, Bob Bowman. Both of us are Collier County residents. We'll be at Fenway Park, Oracle Park in San Francisco, and four other ballparks with a pickleball festival concept. • We met with Paul on Friday and extended the opportunity for Collier County and the CVB to be a marketing partner to extend the brand of the U.S. Open as we traveled to those cities. Some of those are really good origin markets for Collier County travel. • We're looking forward to the future. We have a conversation coming up with the County Manager and the Board of Commissioners for a continuation of our lease. The current lease expires after the 2024 event. But we're fully committed to making the U.S. Open a fixture in Collier County for many years. • It's an honor to be here. Thanks for all you've done, and we look forward to working with you in the future. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Tourism Division Recommendation that the Board approve the early termination of the Interlocal Agreement with the City of Naples for leased office space for the Collier County Film Office at the Norris Center and authorize the County Manager or her designee to sign the written notice of the intent to terminate. Vice Chair Hill made a motion to recommend approving the early termination of the Interlocal Agreement with the City of Naplesfor leased office space for the Collier County Film Office at the Norris Center and authorize the County Manager or her designee to sign the written notice of the intent to terminate. Second by Councilor Grifoni. The motion passed unanimously, 8-0. 7. New Business A. Recommendation to approve a proposal from Humiston & Moore Engineers to provide professional engineering services for state -required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time Packet Pg. 10 May 15, 2023 4.B.1.a and materials not to exceed $78,532 and make a finding that this item promotes tourism (Fund 195, Project No. 90536). Mr. Miller told the TDC: • We do annual monitoring, surveying beaches, to find out where erosion occurred. • This year, we had some special circumstances, obviously due to the hurricane. We did a post -storm survey in January to get an idea about storm -related erosion and we've had six months between then and now. • We've obviously changed the beaches significantly by putting 400,000 tons of sand on, so probably at the end of this week, we plan to complete post - construction surveys of our engineered beaches — Vanderbilt, Pelican Bay and Naples Beach — to see what we've lost after we put the sand back on the beach. • At the same time, we'll be getting Humiston & Moore to look at that data and make a recommendation for a potential renourishment project here between November and next turtle season. • If you look at last year's effort for the same item, the cost is significantly lower because we're doing the survey as we speak, as we're under construction. Vice Chair Hill made a motion to approve it. Ms. Becker said we were first presented with this last month and the cost was $52,000 and now it's $78,532. Mr. Miller said what happened was that the last proposal before the TDC did not include the annual monitoring for the beaches themselves and included the inlets and South Marco Beach. It didn't include Naples Beach, Vanderbilt and Pelican Bay. When the storm happened and all the emergency orders were flying around, the FDEP told us that the monitoring for the beaches was not going to be required this year due to the special circumstances. We realized after -the -fact that we need to know where we're going to do a renourishment project this fall, so we told Humiston & Moore to go back and revise the proposal to include the monitoring report and the recommendation for the project, so that's the additional cost. Ms. Becker said she'd second the motion. Chairman McDaniel asked if it would be a benefit to our community to have a recommendation from those that are actually doing this physical study of our beaches to solicit the FDEP to explore alternative sand sites for us so that we can move away ultimately from the hopper -dredge process. Mr. Miller said he didn't understand his question because they don't typically do a hopper -dredge project unless it's a major project. Chairman McDaniel said he didn't ask the question properly. One of his largest frustrations after being a beach -sand producer himself is the relegation to these far-off offshore sand sites that require a hopper dredge for us to utilize if we choose and then we don't choose to do that, because it's extraordinarily expensive. Then we go to inland sand sites and inland sand sources and do trucking. That impacts our infrastructure, so would it be beneficial to work with consultants that are actually doing the studies to make recommendations of alternative sand sources? We redid Tigertail Beach and the dredge 7 Packet Pg. 11 May 15, 2023 4.B.1.a process for all the sand pumped onto Tigertail Beach came from county beaches. So could we consider trying to get off sand sources that are so far away and require an enormously expensive process to bring it to a beach? Mr. Miller said we've talked about this before. One of our consultants thinks there's a gap in the data between what's offshore with 30 miles on the TIT2 sites and what's closer that's available in the 1,000-foot range offshore, so there's probably at least a five - mile gap in between the source or the data. We've asked the consultant to approach the FDEP, the Army Corps and NOAA, etc., to help us get the resolution of the data in that area completed. We are moving in that direction and yes, your point is well taken. Chairman McDaniel said when we do our hard -bottom study and all the other enormous amounts of studies that we do for our beaches, he's going to come at this again. We can't do anything without doing a study. We hire a consultant to do a study, so he wants to come at this from every angle possible so that someday someone wakes up and realizes there are alternatives and sources that aren't going to negatively impact, and we can more regularly renourish beaches and not be put into the circumstances that we have right now, so thanks for indulging him. Does anyone have questions? Vice Chair Hill asked for clarification. We're putting a lot of sand on the beach right now and that's the berm project. How will that impact the regular renourishment project in terms of the amount of sand that's in the expense that's going to go into the renourishment project? Mr. Miller said we hope that 400,000 tons of sand built as a berm will redistribute itself over time and fill in what we call the engineered beaches and maybe save us some efforts related to renourishment this fall. Our people are working round the clock, getting berms built and trying to complete the project. We would appreciate a break for this fall and winter, so we're going to be doing a post -construction survey to find out where any additional gaps in our beaches are. If we have a renourishment project in the fall -winter, it's more than likely going to be a smaller effort then. Chairman McDaniel noted that they put in 400,000 tons now, so hopefully we won't have to put so much more in later. Vice Chair Hill made a motion to recommend approving a proposal from Humiston & Moore Engineers to provide professional engineering services for state -required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $78,532 and made a finding that this item promotes tourism. Second by Ms. Becker. The motion passed unanimously, 8-0. B. Recommendation to approve a proposal from Taylor Engineering Inc. to provide professional engineering services for the 2024 dune planting and exotic vegetation removal project at Barefoot, Vanderbilt, Park Shore, Naples and South Marco Island beaches for time and materials not to exceed $57,007 under Contract No. 18- 7432-CZ and make a finding that this item promotes tourism. Chairman McDaniel said he didn't see any mention of the Botanical Garden as a consultant for the plantings. He understands Taylor is doing the design, but as a county, we regularly consulted with the Botanical Garden to ensure the plantings are good for our environment, ongoing upkeep and maintenance, etc. Did he miss that? Packet Pg. 12 May 15, 2023 4.B.1.a Mr. Miller said there is some language related to stakeholders. Taylor is working with stakeholders and stakeholders means the Botanical Gardens, the Native Plant Society and some homeowner associations along the beach, so we will have about a dozen stakeholders. Chairman McDaniel said he wanted to ensure that if anyone is listening, they've met with tremendous success consulting with the Botanical Garden on a regular basis to ensure that the plantings that we're doing anywhere — medians or any landscaping, Florida Friendly Fertilizer and irrigation — look pretty. Ms. Kerns said she went to the beach a couple times at different locations and you could set your watch by the trucks going by. It was magical watching them. They have a job to do and did it well. She commended him for that work. Chairman McDaniel said we're doing a lot of management on the inside because these are inland sand sources. Dump trucks are coming from the central area, up in Lee County and Charlotte County and Collier County, at the mining sources that were delineated. He works regularly with the Sheriff's Department. We have ordinances in place to have commercial motor vehicular traffic stay in the right lane, out of the trucks' way, as they go from A to B. But once they come in, they're doing a really good job. They're not banging their tailgates and it's generally been a rather seamless process. Vice Chair Hill asked to clarify whether this is to approve the engineering work on the project. Is there an estimate on the project itself? Mr. Miller said the early estimates were for about 2 million plants, but we won't know until we get the designer on board and we work with various funding agencies, including FDEP, to see what money is available and whether it will be a major project. Vice Chair Hill asked if they lost a lot of mangroves and definitely need to get those replanted. Mr. Miller said he's not positive about the mangroves. We're more concerned about the berm itself. Chairman McDaniel said the mangroves were damaged in certain areas around Pelican Bay. We really didn't lose a lot. Some in Delnor-Wiggins State Park got whacked, but that's because of the lack of a beachhead. Councilor Grifoni made a motion to recommend approving a proposal from Taylor Engineering Inc. to provide professional engineering services for the 2024 dune planting and exotic vegetation removal project at Barefoot, Vanderbilt, Park Shore, Naples, and South Marco Island beaches for time and materials not to exceed $57,007 under Contract No. 18-7432-CZ and made a finding that this item promotes tourism. Second by Ms. Brock. The motion passed unanimously, 8-0. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR E Packet Pg. 13 May 15, 2023 4.B.1.a Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a digital link to the County Website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain, president Mr. Beirnes said his favorite report involves research and Joseph has come down from Tallahassee. This is such a passionate project client for him. He's always available 24/7 and we're on the phone all the time. Every time we have him down here, it's a pleasure. [Mr. St. Germain detailed a PowerPoint presentation, April 2023 Monthly Dashboard.] Ms. Becker said when he mentioned the airports, you said RSW as opposed to Fort Myers. What did you mean? Mr. St. Germain said we work with other areas as well. We're at RSW and we pay attention to the answer about where they plan on going. We ask them where they're going. Are they going to Fort Myers or Charlotte County or Sarasota? We see a higher percentage going to the Fort Myers area and Collier County since the hurricane. Of the people flying into RSW, they're effectively more likely to be coming here as opposed to Fort Myers and Lee County, things of that nature. Ms. Becker noted that RSW reported a lessening of service. Mr. St. Germain said yes, it has, but the reason he mentioned that is because your flight numbers are going up whereas there's a lower number of travelers coming through. Because you have a higher percentage of them coming to you as opposed to other areas, that's why we saw a bit of an increase in terms of the percentage. Ms. Becker said she understood and thanked him. Vice Chair Hill said when the hard data becomes available, will you distribute that to us prior to the next meeting, the comparative occupancy STR data and visitation numbers? Mr. St. Germain said yes. Some of those comparative STR reports that come in the monthly report usually come out on the 17t'. When we get it, we put it in the report and submit it to Paul. Vice Chair Hill said that would be good. Mr. St. Germain he doesn't have the information due to the timing, but will get it in two days. Ms. Cox said that comparative to 2019 versus 2022, which may be more relevant, is that normalization or is it a decline? When we get that data, if we can also do it, not just relative to last year, but relative to 2019, that would be amazing. Mr. St. Germain said we have overnight visitation back to 2019 in there and we also have hotel metrics in there. We delivered it Saturday. 10 Packet Pg. 14 May 15, 2023 4.B.1.a Mr. Beirnes said every week, he receives and sends staff a look at the STR Report against last year. He doesn't want to clog anyone's e-mails, but if he sees a collective nod and everybody is interested, he can add them to their staff report email. He sends it every Wednesday, and it's very digestible economic information. [Council members agreed they'd like to be added to the mailing list.] Chairman McDaniel noted that the data comes after the meeting because they moved their meetings up a week earlier, so we can at least make sure we exemplify the full month's data from the previous month. We're always looking at things in arrears anyway and being able to analyze a full set of data would be beneficial. Mr. Beirnes said the report he emails on Wednesdays includes not only what we saw right up until the previous Sunday as a recap, but he tries to add "Paul's crystal ball," what we expect to see next week. When we started going through April, he was able to say he expected to see a bit of erosion in the next couple of weeks because compared to last year, Easter was happening, so it's pretty good, and it can tell you if it's an anomaly that's going on or if there's an event going on. He provides that with an abundant amount of marketing and what we expect in the next couple of weeks. We either eat crow or celebrate together. B. Paradise Advertising — Luisa Laurelli, Account Director, Client Services Mr. Beirnes noted that they expect to see an increase in visitation in the coming weeks. [Ms. Laurelli detailed a PowerPoint presentation.] Ms. Becker asked what streaming service she was using. Ms. Laurelli said right now we're running on Peacock. That's the one that we also ran on Hulu last year but the results were just not what we were expecting, so currently we're running on Peacock. Ms. Cox said the ROA slide had great numbers. Your ADARA data is the observed data. Is that what we're using there? She wanted to call that out to council members because that doesn't include the GDS (global distribution system) data for the hotels. That 92,000 was later enriched to be closer to 800,000, so she doesn't disagree with it being reported this way because it's certainly very conservative, which is what we always want, but it's probably even better than that. Also, since we are newer to the TikTok space and trying to get the 100-plus followers, maybe it's something for Paradise Advertising and LHG to think about partnering with a TikTok influencer. Maybe you're doing that, but it would be a great, quick way to robustly grow that channel. Ms. Laurelli said she's glad she brought that up because at the next TDC meeting, she will be showing an influencer campaign we're going to be launching, the TikTok hits and new platform included in this scope of work. Nowadays, it's one of the places that we want to be, but she appreciates the recommendation and is definitely taking notes. Mr. Beirnes thanked Louisa for pivoting after the abbreviated presentation for the TDC didn't get loaded correctly. That goes to show how much she is living these numbers by the hour. It's flawless. 11 Packet Pg. 15 May 15, 2023 4.B.1.a C. Lou Hammond Group — Mackenzie Comerer, VP PR [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in April 2023. " [No questions were asked.] Mr. Beirnes said Paradise Advertising and the Lou Hammond group are joined at the hip and we've got a significant amount of influencers that we've vetted. We've got a new vetting system, as far as integration, and some of them are extraordinary, so we're really looking forward to seeing that come through. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes, Tourism Director Mr. Beirnes detailed a PowerPoint presentation and told the TDC. • There is a lag in some of these numbers. For instance, what we're seeing and analyzing is consumed rooms. These are heads and beds in February. • At the end of February, the hotels report to the Tax Collector the month following that. You're thinking about April, but there's a lag. • The red line, which is not bad, shows we are ahead of what our forecasted budget was for collections. • That collection mien of $7.2- or $7.3 million was pretty solid. If you remember January and February, we were doing pretty well and we started seeing a bit of a wobble in March and we've actually regained that. • What we're seeing is the $7.3 million, which is the second column on the top line, compared with $8.3 million last year at this time, so a 12% decline is not an enormous amount, considering how significant last year was and how we were still dealing with the results of the hurricane. • Our focus and strategy was to push spring and summer significantly. Miles Media will show some web traffic that's setting all-time records. That's an indication that what we're doing, priming the well, is working very well. • We're probably going to start seeing some gathering back of results come spring and summer, so we're pretty excited as we look forward. • Last week, we received some metrics from Canada's Weather Network, which was specifically pushing Canadians toward spring and summer. The network's partner had never seen numbers as high as what they saw and it set a benchmark, so that's a great indication. • As Joseph said, Canada has now reached our No. 1 international market, so we'll monitor that in the coming presentations. E. Miles Partnership — Enriqueta Balandra [Ms. Balandra detailed a PowerPoint presentation, "Paradise.com —April 2023 "] [There were no questions.] 12 Packet Pg. 16 May 15, 2023 4.B.1.a Paradise Coast Sports Complex/Sports Facilities Companies — J.P. Terrasi, Adrian Moses Mr. Moses detailed the April 2023 TDC Report. • We're reporting April today, but the financials will be from March because of the time lag. • April was a fairly busy month. We had a program in the first week that didn't operate as we wanted it to. It was a 7v7-flag football event but we still operated our regular schedule, which we call local programming. It's our capacity, when we can't take anymore for the fields that we have for the times that people are available to use the fields. • As we move out of the traditional sports soccer season, we're going to see some turnover in those fields with some different sports out there, so we're looking forward to that. • During the second week last month, we had the Grove Church Easter Sunday service followed by the Easter Egg Eggstravaganza. It was an unmitigated success, with 3,500 people in the stadium. • We have for -profit sports tournament groups that come in weekly and operate their tournaments and sports, and then you have someone like a church come in and just blow them out of the water when it comes to how organized they were. The production they put together was a fantastic event and we followed that up with the Eggstravaganza Easter Egg community event, where numbers increased from last year. We increased the size, which is a common theme for the facility. • In weeks three and four, we had a medium- to large -size soccer tournament in ring three. We kicked off soccer. It attracted 92 teams, which required us to use North Collier Regional Park. We could have done the entire tournament at our complex if we had access to the fields that aren't finished. • Our Movies in Paradise that month was canceled due to a thunderstorm at 6:58 p.m.; the movie starts at 7 p.m. • The following week, we had a huge soccer tournament, with 191 teams. The South Florida Soccer Cup & Showcase was operated by Tournament Success Group. They're incredibly successful with us and their tournaments always bring 150 teams or more, which equates to $1.5- to $2 million of economic impact, per our calculations, and they have five tournaments with us each year. They're an extremely important partner for us. Every time we have one of their events, we do extremely well. • April was a strong month but led toward the normalization after the crazy in - season months that we had, December through March, which are atypical. • As we head into the summer months, there is some normalization and that shows in April's financials, but we still went a lot over target, although we didn't go over by 150,000, as we have in other months, but we'll get there. • One of the challenges we face over the summer is that we were given the opportunity to have a revised target that we developed in January, when we thought we were going to have more fields to book and we didn't know last year that we wouldn't have additional fields available to us, so we're still operating with the existing fields. • The challenge is that there are tournaments coming in that are expecting eight or nine fields, so we've opted for Plan B, which is to utilize North Collier Regional 13 Packet Pg. 17 May 15, 2023 4.B.1.a Park where possible. We're going to be using it for the Top Gun event in July. That increases our costs because we have to pay for North Collier Regional Park and it also damages our food and beverage sales because that increases our costs of having to operate over there. Operationally, it can be a headache, but we'll prevail and get through it. We've had bigger challenges. • For the upcoming events over the summer, it's a bit more of a normalization of what we're looking at for typical events, not the huge events that we've had in terms of the standalone events where we're spending a lot of money to purchase product to sell to large amounts of people. This is consistent business, which is going to be the bread and butter of what we do. • Coming up at the end of May is our Memorial Day Ceremony on Memorial Day morning. We've put that together in conjunction with Commissioner LoCastro and are encouraging everyone to come out and pay their respects. • He was at the Sports ETA Convention, (Sports Events & Tourism Association Convention) in Kansas last week, representing not just Paradise Coast, but the whole area and had extremely positive conversations with event owners and operators. • There may be people whose event doesn't match but it's good to have those conversations to know which events we want to go after or pass on. • One thing that was extremely positive was the enthusiasm from the Diamond Softball event operators to get into this market. It's important to note that the times of the year that these groups want to come into our market is in the summer months, when hoteliers have more ability to provide inventory for us and the rates aren't quite as high as they are in season. • The summer month period, where we see this normalization with the access to baseball and softball facilities, we will be able to have an extremely robust summer calendar. • [He showed images of the Grove Church Easter Sunday event.] As you can see, it is like a rock concert. • [He showed images of the South Florida Cup.] We had 203 soccer teams registered, but there was some erosion. • Our ongoing weekly events include food distribution by St. Matthew's House, which helps the community. • We're going to be having a naming of one of our gardens. We partner with Collier County Public Schools GATE interns, a greater achievement through work program in which we provide work experience to graduate -age students with learning disabilities. The garden will be renamed the Action Club Garden. That's going to be an area tended to by the interns and the Action Club, so we're extremely proud of them and to provide that opportunity. • Traffic is up from April of last year. It was an incredibly high revenue month. After April, we exceeded our annual revenue target with our events in April. [Mr. Terrasi provided a PowerPoint presentation on website traffic.] Ms. Cox said the traffic is obviously so much different. What is the strategy behind the three handles versus driving everyone to just the main Paradise Coast account? Mr. Terrasi said The Factory and The Cove have their own identities and they tried to establish that early on when they were first created. Prior to when our company got 14 Packet Pg. 18 May 15, 2023 4.B.1.a involved, they'd done that and those social media handles got some initial exposure and we lost contact on those, so they had to recreate them. We had to start from scratch. We've been talking with corporate about setting up a Google My Business account for each, so we can market them separately and specifically, so we can spend a bit more time and effort on those social media handles to make sure that they are entities themselves and people know to go there. Ms. Cox said that seems like you're outside looking in, a little decentralized. If the plan is to market all three as separate venues, it makes sense. If not, it seems a bit like we're competing with one another. But it sounds like you're already talking about that area. Mr. Terrasi said we're not competing with one another. It's part of the overall plan to spend time and effort and a bit of money to market them individually. Mr. Moses told the TDC. • The consistent feedback they got is that people don't know that the complex exists. • But if you talk to people in the sports community, everyone knows we're here, so there's a specific demographic that doesn't know about us and it's not necessarily the sports -playing demographic. • That's why we're going to specifically look at developing our programming into the new fiscal year with the development of the Great Wolf Lodge, to be able to make that a more community -based event facility. • We're not going to try to market everything. We going to shoot with a rifle, rather than a shotgun, when it comes to marketing locally. It will be focused on The Factory and on Paradise Coast. • There's no one in Collier County who will say they want to rent the place for a tournament, so we're going to market The Cove to tell people to come out to The Cove and enjoy the events we have there. Ms. Becker asked if the Legends Concert Series is moving to Paradise Cost. Can you tell us about that? Mr. Moses said we're excited about that. We identified the east lawn space for the Legends Concerts, which allows us to use the stadium for sporting events. They'll be every first Friday of the month as we get into the new season. Ms. Becker noted it wasn't in the stadium. Mr. Moses said no, it will be on the east lawn. That gives us the opportunity to use the stadium for something else. That would have taken the stadium out of play the next day and we need it for sports events and tournaments, so we're looking forward to it. [Mr. Terassi continued his PowerPoint presentation.] Councilor Grifoni asked about the status of the fields. What's the hold up and when are they anticipated to go live? Ms. Baker said she currently doesn't have an update on the field status. We were told May, so she doesn't have an official answer. She can find out and contact him. Councilor Grifoni asked, What's preventing access to those fields? 15 Packet Pg. 19 May 15, 2023 4.B.1.a Mr. Beirnes said whenever you build a major facility, there's a back and forth with the builders and the county. There's a lot of discussion and close out of the books, so they're having that discussion. We believe it will be sooner rather than later. 10. Council Member Discussion Ms. Cox told the TDC: She saw Lisa's update in the staff member reports. It's interesting. In the past couple of months, she's been in the meeting planner community and has talked to many people who have indicated they've not included Florida on their recent search because they assume particularly beautiful destinations like ours are not going to have availability. That's because of what we've told them for the last two years, either because we actually didn't have availability for their meeting or event, or we preferred to yield our rooms to higher -rated leisure business. It's important in our upcoming newsletters or travels to make it clear that we are open for meetings and event business. We're certainly going to need it during the summer months and as we see some of this softening for all the reasons you discussed, so it's just a disappointing sentiment that she wanted to share so we can make sure we're overt in the alternate position. Mr. Beirnes agreed she was right. Over the last couple of years, it was an interesting, yin and yang, whether hotels wanted to take the groups, whether they had the staffing for the groups, whether they were able to get better yields from leisure. It's a dangerous tightrope to walk. You want to be the most profitable, but in the end, people start to shy away. We're hoping word gets out quickly that they can come back, especially when Joseph mentioned the numbers are starting to normalize and retreat and we're not getting the ridiculous 2023 numbers that were coming from leisure visitors. Ms. Brock thanked Amanda Townsend for her great presentation at the Everglades on May 8. That was really inspirational for everybody. She thanked Commissioner McDaniel for being there. Vice Chair Hill asked about the Vrbo agreement. Do you have any details? Mr. Beirnes said he made a phone call at 5 p.m. Thursday and was able to get some information, but he'll dig deeper into the details. Apparently, it's still forthcoming, although it was secured on February 1. Ms. Cox asked whether the hesitation to explore Florida has to do with the aftermath of the hurricane. She's concerned about all the reasons, such as the aftermath of the hurricane, Red Tide, floating seaweed blobs (the Great Atlantic Sargassum Belt). She hears they're holding off and we're seeing a potential pending recession. The concern of people who are actively sourcing that is that we're not going to have availability or they're not going to be able to afford this destination. Vice Chair Hill we were a little concerned after Visit Florida didn't include us in their marketing right after the hurricane. Has that changed? They made a commitment to us Packet Pg. 20 May 15, 2023 4.B.1.a that once we were open and ready, they'd focus on that. Does anybody know if it's changed as far as marketing that we're back open after the hurricane? Mr. Beirnes told the TDC. • It was initially a two -tiered approach. • Visit Florida rallied around all those that did not have any hurricane impact and they're saying we're open for business. • Recently, there was the Weather Network investment. They invested in us for that. • Lee and Charlotte counties had initiatives to help get that word out. • Once it's in people's minds, it lingers. • Diversifying is another great example that really adhered to the same line after the pandemic. Initially, there were closed borders. Once that happened, the international visitors, UK and Germany, who are used to a price point, were encountering an irrationally high amount. They decided to sit on the sidelines and curtail a vacation to us, much like a meeting planner might go to another destination. • It gets highly competitive in the international platform. They all suddenly discovered Portugal and Spain. It was an hour -flight away. • It's much like the meetings we're now fighting to get back. We're doing the same thing with international visitation in the UK and Germany. It's going to be very difficult to sway people back from a very affordable vacation, much closer to home. Competition across the world is abundant. It just takes a little bit of that to let your guard down and lose market share, whether it's leisure, group or international. Vice Chair Hill congratulated Paul on his idea about Canada and the return that we're seeing from that. It was pretty insightful and he's glad it's working out. Mr. Beirnes said we've got everything lined up for strategy and now is when they will be booking for the spring -summer. School is about to let out. If we can fill May, June, July into August, Canadians don't go back to school until Labor Day. We will take every bit of that until that time. Ms. Becker thanked the staff for the increased communications in between our meetings. That helps us a lot. She noted they had three Executive Summaries that weren't identified. Mr. Beirnes said they print them out so you have them on your desk, but we didn't have them at the time we printed them. The last couple of times it has been a sprint getting them pushed through for all the approvals. We're up to 10 different desks for approval so we start camping out at people's doorsteps to push them through to get that done. It was Friday afternoon when they were published. 11. Tourism Staff Reports — Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation on April visitation.] [There were no questions.] 17 Packet Pg. 21 May 15, 2023 4.B.1.a 12. Detailed Staff Reports Mr. Beirnes said we planned on having John Melleky detail the Arts & Culture Grants, but he'll be joining us next month. This month, the tourism staff reports are included. We weren't able to pivot anyone else in because we had a lot of traveling going on. 13. Next Scheduled Meeting Date/Location — 9 a.m. Monday, June 19, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 11:23 a.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Bill McDaniel Jr., Chairman These minutes were approved by the Council on , (choose one) as presented, or as amended 18 Packet Pg. 22 5.B 06/19/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.13 Doc ID: 25774 Item Summary: Arts & Culture and Grants Presentation Meeting Date: 06/19/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 06/07/2023 12:37 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 06/07/2023 12:37 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed County Manager's Office Geoffrey Willig CMO Analyst Corporate Compliance and Continuous Improvement Megan Gaillard Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Geoffrey Willig Deputy County Manager Paul Beirnes Meeting Pending Completed 06/07/2023 12:37 PM 06/07/2023 1:03 PM Completed 06/07/2023 1:24 PM Additional Reviewer Completed 06/07/2023 3:25 PM Completed 06/12/2023 3:29 PM Completed 06/14/2023 9:14 AM Completed 06/15/2023 5:03 PM Skipped 06/16/2023 8:27 AM 06/19/2023 9:00 AM Packet Pg. 23 J QM= UIGJ UUAQP AGIN as -. i w -- C/) C/)N� J y p g W w ry, o �, f Vow a K4 'R ' a w N ~ Q J WW o U W z a Q � z Q VLL5Z) £ZOZ s}uea6 pue ain}lno pue sljV dal :}uauayae4}y cC m N ca 'L^ V C Q V Q as _ r_ r_ E m o a }+ N o r N M VLLSZ) £ZOZ s}uea6 pue ain;lno pue s:pV oal :}uauayae;}y v w i 0 U 0 m Q W OC W 0 0 — 0 [AU`) W W V / W LU 0 VLLSZ) £ZOZ s;uejB pue ein;in:D pue s:pV Sal :juewLjoej;V U) Z LU 91 W 3 LUye n m m O ; � m v 0 � Y I �w z V J71 - a _ - - E ? 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O � 7 � v} o O M Q "O O N N N N �f N i O � a N � O � } Q N � C n Q rl th N O N O O O O O O O O O ON 88888888�' LL 0 0 0 C 0 0 0 0 ■ 0 0 8 0 8 0 0 a Q a l0 V N O 00 1p V N O rl ci rl � a 4Wr'` _ 7.A 06/ 19/2023 EXECUTIVE SUMMARY Recommendation to approve Tourist Development Tax Grant Applications for FY 2023-2024 Marketing Grants (Category B) ($74,648) and Non -County Owned/Operated Museums (Category C-2) ($750,000), approve grant award of funds in the amount of $824,648 for both programs contingent upon FY 2024 budget availability and make a finding that these expenditures promote tourism. OBJECTIVE: Approve grant applications and Grant Review Committee recommended grant awards for Tourist Development Tax (TDT) Marketing and Non -County Museum Grant applicants for FY 2023-2024. CONSIDERATIONS: The Tourism Development Tax Grant program provides opportunities in two program areas for organizations to complete applications for grants. The grant categories follow Florida Statute 125.0104 section 5.a.1.c and include these two types: "C-2" Non -County Owned and Operated Museums and "B" Marketing Grants. All grant awards are for reimbursed expenses that meet the reimbursement request guidelines and a financial review process. Category "C-2" Non -County Museum Grants are open to nonprofit organizations that are deemed a museum and provide funding to arts and cultural organizations for production support, exhibition support, and marketing activities. Category `B" Marketing Grants are provided to any organization that is producing an event, festival, or activity that is cultural in nature. Funding for these grants is only for marketing activities. In both categories, the funds are used to help drive tourists to our destination and to provide opportunities for visitors to enjoy unique arts and cultural experiences in our county. Funding is contingent on budget availability and subject to appropriation by the Board. Reimbursable visitor marketing activities for both grants include for example local campaigns that target tourists (such as a magazine produced by a hotel that is only available in the rooms) and out -of -region marketing. The region is defined as a 50-mile radius from the event site. Per the grant contract, media that includes Collier County as part of a regional package can be included. Reimbursement of any campaigns will be reimbursed up to the percentage distribution outside and based on documentation provided by the grantee organization. Tourism Grant Applications were made available on our County Tourism website in an online system on January 21, 2023 and were due on March 24, 2023. Thirteen applications were received. In accordance with the Grant Guidelines, the applications were reviewed by Tourism Division staff and verified that all applications met the Grant Guidelines. The applications now include data tables where data, such as, the attendance figures listed below were obtained directly from the applications. These data tables will now be included in the final reports provided by the organizations so that comparisons on estimates and final results can be reviewed and analyzed by the Tourism Division. The information used below was taken from the tables in the applications rather than from the text. Staff analyzed the grant applications in the Oxford Economics Event Impact Calculator for Festival and Cultural Events to determine economic indicators. This industry -standard calculator is utilized by over 300 destination organizations worldwide and is the global standard for measuring net new money coming to a community because of meetings and events. It is updated annually, the calculator draws on ten different data sources, including Oxford Economics' survey data, Longwood International's ongoing survey of U.S. travel behavior, Convention Industry Council's study on Economic Significance, and primary studies on events and SMG Convention Center activities to provide an industry -wide standard. The Tourism Division analyzed the application for economic indicators with the Oxford Economics Event Impact Calculator for Festival and Cultural Events. For arts and cultural activity economic indicators, inputs include the dates of the event; the event type (Festival and Cultural Events); and detailed event information that includes performing arts (concerts, theater, and dance), visual arts (crafts, sculptures, painting), film and award ceremonies, Packet Pg. 42 7.A 06/ 19/2023 food and drink, or other cultural (commemorations, religious, special interests, parades). The number of adult attendees is entered along with a geographic reach that is primarily local attendees, balanced attendees, and primarily out-of-town visitors. The percentage of out-of-town visitors is also entered. A room rate is researched from the formerly known Smith Travel Report (now the company is named STR) for the event date chosen. If possible, the room rate used was from 2019 to avoid any type of data anomaly of room rates over the past two years. The model then determines the overnight share of out-of-town visitors as it varies depending on the percent of out-of-town share and the detailed event type. It also determines the overnight visitors and the Tourism Tax Revenue (Bed Tax) from our tax rate table in the model. These two figures are the economic indicators in the grant descriptions below. A panel of eight (8) County employees reviewed the grant applications. These individuals are involved in marketing, arts and culture, finance, and tourism. They scored the applications based on artistic value/cultural impact, tourism impact, marketing plan, economic impact, and other general impact. Scores and award recommendations were averaged, and a meeting was held to determine final recommendations. The County Attorney's Office reviewed the applications for legal sufficiency. Final grant reports now include questions and analysis on attendee surveys and results, attendance figures and location of attendees, and marketing campaigns and results. Tourism staff will also analyze the actual attendance through the Event Impact Calculator to determine estimates against the actual results. As the grant program moves forward, it is anticipated that tourism staff will be there to assist the organizations during the grant term. This assistance will include additional workshops, discussions of best practices, and assistance with preparing financial reports and final reports. Staff is available to review marketing campaigns and answer questions as to the validity of marketing campaign meeting grant requirements prior to a financial submission by the organization. Financial submissions are now reviewed by tourism staff before it is sent to a finance team member for an additional review. This will ensure the grant is being utilized to its best ability. Note - All economic indicators and reimbursable visitor marketing activities within the below grants are explained for calculations and definitions above in Considerations. Marketing Grants (Category B) Florida Stone Crabbers Association, Inc. This application funding request is for $41,335 to promote the 2024 Everglades Seafood Festival (54th Annual Festival) in February 2024. The organization received a grant in FY 2023 in the amount of $25,000. Funding has been requested for promotion of the festival through social media and digital marketing, out -of -home marketing, print and radio campaigns, and website updates. The organization projects an attendance of 70,350. Economic indicators include 1,495 overnight visitors and Tourism Tax Revenue of $16,546. Staff recommends funding for FY 2024 up to $41,335 for reimbursable visitor marketing activities for the Everglades Seafood Festival. Gulfshore Opera This application funding request is for $20,000 to promote the 2023-2024 lineup of opera productions and concerts in numerous venues throughout Collier County. The organization received grants in FY 2023 in the amount of $10,000, FY 2022 in the amount of $15,000, FY 2020 in the amount of $15,000, and FY 2019 in the amount of $20,000. In FY 2022 attendance of 2,270 occurred for their events in Collier County. Funding has been requested for advertising assistance to attract out -of -area attendees to its concert lineup via social media, website, print, and radio media campaigns. The organization projects an attendance of 2,125 for this project. Economic indicators include 319 overnight visitors and Tourism Tax Revenue of $3,651. Staff recommends funding for FY 2024 up to $20,000 for reimbursable visitor marketing activities for the opera season productions and concerts. Packet Pg. 43 7.A 06/ 19/2023 United Arts Collier (formerly United Arts Council of Collier County) This application funding request is for $13,313 to promote arts and culture through online and digital calendars. This is the first request from the organization in the past five years. Since this is a new marketing and digital campaign for the organization and no actual live event, there are currently no audience measures or economic indicators. Even without the economic indicators, the intent it to help with the overall marketing platform to ascertain future economic indicators. Measures will be built based on the results of this first year. Staff recommends funding for FY 2024 up to $13,313 to promote and advertise arts and cultural activities. This will benefit Collier County by helping establish a partnership with the United Arts Collier to be able to help with coordinated reimbursable visitor marketing activities. Non -County Owned/Operated Museums (Category C-2) Artis-Naples This application funding request is for $200,000 for seasonal support that includes the Naples International Film Festival in October 2023 and the Gershwin Centennial Celebration that includes performances by Naples Philharmonic and the debut of an exhibition entitled George Gershwin and Modern Art: Rhapsody in Blue in February 2024. The organization received grants in FY 2023 in the amount of $150,000, FY 2022 in the amount of $150,000, FY 2021 in the amount of $100,000, FY 2020 in the amount of $300,000, and FY 2019 in the amount of $225,000. Funding has been requested for performance costs, exhibition costs, and reimbursable visitor marketing activities. The organization projects an attendance of 345,000 annual visitors which includes 33,000 visitors for these projects in the grant. Economic indicators include 4,130 overnight visitors and Tourism Tax Revenue of $51,925 over the course of the programs. Staff recommends funding for FY 2024 of up to $120,000 for production costs, exhibition costs, and reimbursable visitor marketing activities. Golisano Children's Museum of Naples (C'mon) This application funding request is for $188,698 to acquire and promote traveling exhibits to the museum between January 2024 and September 2024. Exhibitions include Thomas and Friends and Scooby Doo! Mansion Mayhem! The organization received grants in FY 2023 in the amount of $75,000, FY 2022 in the amount of $100,000, FY 2021 in the amount of $50,000, FY 2020 in the amount of $326,000, and FY 2019 in the amount of $206,400. Funding has been requested for exhibition costs and reimbursable visitor marketing activities. The organization projects an annual attendance of 240,400 (85,400 adults) which includes 108,000 (59,780 adults) for these exhibitions in the grant. Economic indicators include 1,076 overnight visitors and Tourism Tax Revenue of $9,238. Staff recommends funding for FY 2024 up to $90,000 for their exhibition costs and reimbursable visitor marketing activities. Gulfshore Playhouse This application funding request is for $100,000 for the 2023-2024 season of five (5) productions. One of the productions, 26 Miles, is a part of iARTE VIVA! The organization received a grant in FY 2023 in the amount of $100,000. Funding has been requested for production expenses and reimbursable visitor marketing activities. The organization projects an annual attendance of 43,280, but for this event the attendance is anticipated to be 22,340. Economic indicators include 1,173 overnight visitors and Tourism Tax Revenue of $14,722. Staff recommends funding for FY 2024 up to $85,000 for production costs and reimbursable visitor marketing activities.. Marco Island Center for the Arts This application funding request is for $70,716 for the 2023-2024 season, which includes art exhibitions, musical performances, and theatre productions. A portion of the season is part of iARTE VIVA! The organization received a grant in FY 2023 in the amount of $28,500. Funding has been requested for exhibition costs, production costs, and reimbursable visitor marketing activities. The organization projects an annual attendance of 18,460 which includes 8,605 for these programs in the grant. Economic indicators include 1,277 overnight visitors and Tourism Tax Revenue of $16,083. Staff recommends funding for FY 2024 up to $40,000 for the exhibition, production, and reimbursable visitor marketing activities. Packet Pg. 44 06/ 19/2023 7.A Naples Art Association This application funding request is for $153,030 for seasonal support of a series of exhibitions and a special placemaking project. Exhibitions include Vincent Vasarely and Norman Rockwell, along with a Creative Placemaking project with an event, Weaving Narratives, that will be a part of iARTE VIVA! The organization received a grant in FY 2023 in the amount of $114,500. Funding has been requested for exhibition, production, and reimbursable visitor marketing activities. The organization projects an annual attendance of 104,400 visitors which includes 9,219 for these programs in the grant. Economic indicators include 131 overnight visitors and Tourism Tax Revenue of $3,979. Staff recommends funding for FY 2024 up to $100,000 for exhibition costs and reimbursable visitor marketing activities. Naples Art District This application funding request is for $121,000 for marketing their 2023-2024 season of activities, some of which are a part of iARTE VIVA! that includes a weekend of showcasing their work with Frida Kahlo portraits and a new Picasso Palooza weekend. The organization received a grant in FY 2023 in the amount of $48,500. Funding has been requested for reimbursable visitor marketing activities. The organization projects an annual attendance of 37,000. The Tourism funds provide support for their entire season and support the annual attendance. Economic indicators include 875 overnight visitors and Tourism Tax Revenue of $10,377. Staff recommends funding for FY 2024 up to $55,000 for reimbursable visitor marketing activities. Naples Botanical Garden This application funding request is for $150,000 for exhibit rental and promotional expenditures for the popular holiday exhibit, "Johnsonville Night Lights in the Garden" which will run from November 24, 2023, to January 1, 2024. The organization received grants for Johnsonville Night Lights as a portion of the full grant award (full grant award in parentheses) in FY 2023 in the amount of $100,000 (total grant of $200,000) FY 2022 in the amount of $100,000 (total grant of $200,000), FY 2021 in the amount of $100,000 (total grant of $200,000), FY 2020 in the amount of $50,000 (total grant of $150,000), and FY 2019 in the amount of $50,000 (total grant of $150,000). Funding has been requested for exhibit support and reimbursable visitor marketing activities. The organization projects an annual attendance of 261,825 (adults and children) which includes 54,276 for this project in the grant per the grant application. Economic indicators include 7,869 overnight visitors and Tourism Tax Revenue of $81,368. Staff recommends funding for FY 2024 up to $100,000 for exhibition costs and reimbursable visitor marketing activities. Opera Naples This application funding request is for $242,000 for seasonal support including production costs and marketing their 2024 Festival Under the Stars (4`h annual) at Cambier Park in March 2024. The festival is part of iARTE VIVA! The organization received a grant in FY 2023 in the amount of $100,000. Funding has been requested for production support and reimbursable visitor marketing activities. The organization projects an annual attendance of 5,653. The Tourism funds provide support for their entire season and support the annual attendance. Economic indicators include 126 overnight visitors and Tourism Tax Revenue of $1,807. Staff recommends funding for FY 2024 up to $100,000 for production costs and reimbursable visitor marketing activities. The Holocaust Museum This application funding request is for $15,000 for marketing and costs for three traveling exhibitions throughout the year: Forgeries and the Holocaust, Stitching History from the Holocaust, and Lawyers Without Rights. The organization received grants in FY 2023 in the amount of $30,000, FY 2022 in the amount of $30,000, FY 2020 in the amount of $50,000. Funding has been requested for exhibition fees and reimbursable visitor marketing activities. The organization projects an attendance of 8,337 annual visitors. The Tourism funds provide support for their entire season and support the annual attendance. Economic indicators include 257 overnight visitors and Tourism Tax Revenue of $2,424. Staff recommends funding for FY 2024 up to $15,000 for exhibition costs and reimbursable visitor marketing activities. The Naples Players Packet Pg. 45 06/ 19/2023 7.A This application funding request is for $125,652 for seasonal support for their theatrical productions. The organization received a grant in FY 2023 in the amount of $20,000. Funding has been requested for production support and reimbursable visitor marketing activities. The organization projects an annual attendance of 65,000 which includes 30,850 for this project in the grant. Economic indicators include 3,795 overnight visitors and Tourism Tax Revenue of $54,437 for this project. Staff recommends funding for FY 2024 up to $45,000 for production costs and reimbursable visitor marketing activities. FISCAL IMPACT: Funding for the marketing grants in the amount of $74,648 (Fund 184) and for the Non -County Museums of $750,000 (Fund 193) is included in the proposed FY 2024 Tourism Division's budget, contingent upon the approval of the FY 2024 budget and budget availability. ADVISORY BOARD RECOMMENDATION: This item will be reviewed by the Tourist Development Council on June 19, 2023. LEGAL CONSIDERATION: The grant applications have been reviewed by the County Attorney's Office. Only those expenses meeting grant guidelines are eligible for reimbursements. Staff recommended funding includes only those items eligible for reimbursement. This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Tourist Development Tax Grant Applications for FY 2023-2024 Marketing Grants (Category B) ($74,648) and Non -County Owned/Operated Museums (Category C-2) ($750,000), approve grant award of funds in the amount of $824,648 for both programs contingent upon FY 2024 budget availability, and make a finding that these expenditures promote tourism. Prepared By: Paul Beirnes, Tourism Director; John Melleky, Arts and Culture Manager 1. 2023-2024 Artis-Naples Category C-2 Signed Grant Application (PDF) 2. 2024-2024 Florida Stone Crabbers Association Category B Signed Grant Application (PDF) 3. 2023-2024 Golisano Children's Museum of Naples Category C-2 Signed Grant Application (PDF) 4. 2023-2024 Gulfshore Opera Category B Signed Grant Application (PDF) 5. 2023-2024 Gulfshore Playhouse Category C-2 Signed Grant Application (PDF) 6. 2023-2024 Holocaust Museum Category C-2 Signed Grant Application (PDF) 7. 2023-2024 Marco Island Center for the Arts Category C-2 Signed Grant Application (PDF) 8. 2023-2024 Naples Art Association (Naples Art Institute) Category C-2 Signed Grant Application (PDF) 9. 2023-2024 Naples Art District Category C-2 Signed Grant Application (PDF) 10. 2023-2024 Naples Botanical Garden Category C-2 Signed Grant Application (PDF) 11. 2023-2024 Opera Naples Category C-2 Signed Grant Application (PDF) 12. 2023-2024 The Naples Players Category C-2 Signed Grant Application (PDF) 13. 2023-2024 United Arts Council of Collier County (United Arts Collier) Category B Signed Grant Application (PDF) 14. Grant Recommendation Summary 15. Grant Award History Packet Pg. 46 7.A 06/ 19/2023 ATTACHMENT(S) 1. Florida Stone Crabbers Association Grant Application Category B FY 2023-2024(PDF) 2. Gulfshore Opera Application Category B FY 2023-2024 (PDF) 3. United Arts Collier Grant Application Category B FY 2023-2024(PDF) 4. Artis Naples Grant Application Category C-2 FY 2023-2024 (PDF) 5. Golisano Children's Museum of Naples Application C-2 FY 2023-2024 (PDF) 6. Gulfshore Playhouse Grant Application C-2 FY 2023-2024 (PDF) 7. Marco Island Center for the Arts Grant Application Category C-2 FY 2023-2024 (PDF) 8. Naples Art Institute Grant Application Category C-2 FY 2023-2024 (PDF) 9. Naples Art District Grant Application Category C-2 FY 2023-2024 (PDF) 10. Naples Botanical Garden Grant Application C-2 FY 2023 -2024 (PDF) 11. Opera Naples Grant Application Category C-2 FY 2023-2024 (PDF) 12. Holocaust Museum Grant Application Category C-2 FY 2023-2024 (PDF) 13. The Naples Players Grant Application FY 2023-2024 (PDF) 14. TDT Grant Recommendation Summary Report TDC (PDF) 15. TDT Grant Amounts Awarded pdf (PDF) Packet Pg. 47 7.A 06/19/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: TA Doc ID: 25430 Item Summary: Recommendation to approve Tourist Development Tax Grant Applications for FY 2023-2024 Marketing Grants (Category B) ($74,648) and Non -County Owned/Operated Museums (Category C-2) ($750,000), approve grant award of funds in the amount of $824,648 for both programs contingent upon FY 2024 budget availability, and make a finding that these expenditures promote tourism. Meeting Date: 06/19/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 05/04/2023 11:36 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 05/04/2023 11:36 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Corporate Compliance and Continuous Improvement Megan Gaillard Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Geoffrey Willig Deputy County Manager Paul Beirnes Meeting Pending Completed 06/01/2023 10:40 AM Additional Reviewer Completed 06/01/2023 10:43 AM 06/01/2023 1:00 PM Completed 06/05/2023 10:18 AM Completed 06/06/2023 10:50 AM Completed 06/14/2023 9:12 AM Completed 06/15/2023 5:07 PM Skipped 06/16/2023 8:26 AM 06/19/2023 9:00 AM Packet Pg. 48 Applicant Profile Applicant Type Legal Nam Date of 501(c)3 incorporation Address Telephone Primary Contact Applicant Status Applicant Institution Applicant Discipline FEIN / TAX ID Date Organization Formed Fiscal Year Ends Date DUNS Number UEI Web Address Mission Statement Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Organization lorida Stone Crabbers Association, Inc. 05/21 /2020 22855 SR 29 Jerome, Florida 34141 UNITED STATES (239) 537-9922 Holly Dudley President Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Organization - Non -Profit Fair/Festival Multidisciplinary 85-1174900 05/21 /2020 12/31 000000000 The Florida Stone Crabbers Association's mission is to ensure the survival of the stone crab population and preserve the industry our fishermen depend on through educated decisions based on scientific data and the complete analysis of all of the variables that factor into the dynamics of the industry. Organization History THE FLORIDA STONE CRABBER'S ASSOCIATION WAS FORMED IN MAY OF 2020 AS A RESPONSE TO THE PROPOSED RULE CHANGES TO THE STONE CRAB INDUSTRY. Many of these changes were opposed by both the commercial and recreational sector. Due to COVIDI9 restrictions, there were no in - person workshops or meeting for state staff to work with industry members and many people felt their contributions fell on deaf ears. The FLSCA was able to step in and bridge that gap by offering summaries to members unable to attend virtual workshops and meetings, organizing small group meetings with state staff and/or commissioners, circulating a petition regarding proposed changes, sharing individual thoughts/observations anonymously with state staff and more. #B-23-24-_0010 Page 1 of 21 i Packet Pg. 49 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization Florida Stone Crabbers Association Inc. DBA For Organization Everglades Seafood Festival Federal ID Number 85-1174900 Organization Web Address www.StoneCrabbers.com / https:Hwww.evergIadesseafoodfestival.org/ ORGANIZATION ADDRESS Street Address 22855 SIR 29 City Jerome State FL Zip 34141 PHONE AND FAX Main Phone Number 239-537-9922 Fax Number #B-23-24-_0010 Page 2 of 21 Packet Pg. 50 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com CHIEF EXECUTIVE INFORMATION Chief Executive Title Chief Executive Officer First Name Holly Last Name Dudley Email Address hollylevingston@ymail.com Phone Number 239-537-9922 Organizational Structure Nonprofit #B-23-24-_0010 Page 3 of 21 Packet Pg. 51 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Project Information Support Type Single Project Project Name Everglades Seafood Festival 2024, 54th Annual Location of the Project Everglades City, Florida Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? No iARTE VIVA! Start Date 2024-02-02 End Date 2024-02-04 Project Type Check all that apply. Festival If Project Type is Other, enter information about the Project Type. Short Summary of Project This will be the 54th Annual Everglades Seafood Festival! The festival features a carnival and games for children, arts & crafts booths, GULF (vetted) Seafood, music performances all day long, and fun for the entire family. This annual festival attracts over 60,000 visitors over a two -and -a -half day period. Detailed Project Description The festival will open at 5 pm Friday, February 2, 2024, and end on Sunday, February 4th, 2024. There is a suggested donation for entry for all visitors of $5 per day. Local residents may attend the festival for free by obtaining an entry bracelet the week prior to the festival. #B-23-24-_0010 Page 4 of 21 Packet Pg. 52 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Musicians will play each day from opening to closing, with short breaks in between. All seafood must be Gulf caught seafood. NO imported seafood is permitted for sale at this festival Booths will focus on arts, crafts, specialty foods, and other exciting things. What is the artistic and cultural goals and vision for this project? This is the 54th annual Everglades Seafood Festival. This festival promotes the SW Florida lifestyle and the incredible seafood of our area. Festivalgoers can enjoy local seafood, including stone crabs, arts and crafts, and other exciting items as they listen to musical talent throughout the day. The Everglades Seafood Festival is a critical fundraiser for the Everglades area. Beneficiaries of this project include the school children at Everglades City School and non -profits in the region that help those less fortunate and numerous unmet needs throughout the community. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? The 54th Annual Seafood Festival is an anticipated event! Each year, visitors from all over Florida come to the region to enjoy the 3-day festival. The FLSCA will execute a marketing plan to promote the festival to drive awareness and attendance using a mix of advertising methods including; social media (digital), website, OOH, radio, and print. This event features the seafood of SW Florida, great music, and booths. Since Everglades City sells out all available rooms very quickly (most are booked for next year already), we drive visitors to nearby areas like Marco and Naples to stay while they attend the festival. In addition, many come in RVs and stay in nearby campgrounds. #B-23-24-_0010 Page 5 of 21 i Packet Pg. 53 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Our goal is to execute a comprehensive marketing mix that will attract visitors from local and neighboring counties; Lee, Hendry, Charlotte, Dade, and Broward County are targeted regions for this advertising. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Currently, all vendors and sponsor emails are captured through our event management software, Eventeny. Several campaigns will capture potential festivalgoer emails (for example, "the first 100 to sign up will receive a free weekend pass to the festival"). #B-23-24-_0010 Page 6 of 21 Packet Pg. 54 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Promotional emails will be sent to all prospects in the months leading up to the festival in February 2024 All email marketing will include the CVB logo What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. The following publications were used for our 2023 campaign. The same or similar publications will be utilized to promote the 2024 festival. Local Print publications: Happenings Magazine Marco Islander Magazine Coastal Breeze Out of Market Publications: FWC Youth Program Magazine Florida Country Magazine All print collateral will include the CVB logo. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Banners, Flags, and Signage: Posters will be placed in strategic locations in Collier county and used throughout the festival, including on the big stage seen by all festivalgoers. All print collateral will include the CVB logo. What types of digital advertising are you planning for this project? If not applicable, enter N/A. Geo-targeted Google Ads will be used to target Lee, Hendry, Charlotte, Dade, and Broward County Ads will feature teasers about musical talent, past festival highlights, and promotions about the SWFL seafood available at the festival. All digital marketing will include the CVB logo. What social media ads or posts are you planning for this project. If not applicable, enter N/A. #B-23-24-_0010 Page 7 of 21 i Packet Pg. 55 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Social media (Facebook/Instag ram) posts will feature great photography from past festivals, pictures of the entertainment, foods, and booths to come, and information about the headlining music talent performing during the festival. Posts will feature links to click for more information and links to the official Everglades Seafood Festival website. Target areas for out -of -market advertising: Lee, Hendry, Charlotte, Dade, and Broward County All social media posts will include the CVB logo. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. Vendor and sponsor forms will be added to the festival website so prospects can quickly request them by providing an email address. An automated reply will include the materials requested. To capture potential festivalgoer emails, a form will be added to the website to request additional information about the festival. Several campaigns will be rolled out to incentivize visitors to provide an email address as described in this application's "Email Marketing" section. The CVB logo will be added to the festival website. Describe any radio advertising campaigns. Radio will be used in Collier and regional target markets. Local Radio: Renda Broadcasting, Cat & Gator Country. 60% of the spots are local, 40% of the spots run outside of Collier WAVV Radio 98.1 Marco Island Radio Out of market: Traffic Team Network US41 Radio Radio spots will mention the Naples, Marco, and Everglades (CVB) What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. PR will drive coverage by local news (WINK covers the festival each year) What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the #B-23-24-_0010 Page 8 of 21 Packet Pg. 56 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com location, type of advertising, and other information. If not applicable, enter N/A. Digital Billboards by Suncoast Beverage from 2023 will be repeated (2 months, mid -December, January, to mid -February Locations: Fort Myers, Colonial 6 mile Fort Myers, Colonial towards Evens / Daniels South Point. Attempting to secure a billboard on US41 from Lamar Advertising (difficult, but trying). All OOH will include the CVB logo. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded #B-23-24-_0010 Page 9 of 21 Packet Pg. 57 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. All promotional activities will include the Naples, Marco Island, Everglades CVB logo. The CVB logo will appear on the big stage, and a booth will be available to the CVB to provide information to festivalgoers if they would like to set one up. The Collier County Sheriff's Office estimated the number of vehicles that came into the festival in 2022 was 35,000. They estimated at least 2 persons per vehicle, or 70,000 festivalgoers! #B-23-24-_0010 Page 10 of 21 Packet Pg. 58 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Estimated Attendance 45,000 15,000 0 0 5,000 SubTotals: 65,000 Estimated Attendance 300 5,000 0 0 50 SubTotals: 5,350 Grand Totals: 70,350 #B-23-24-_0010 Page 11 of 21 Packet Pg. 59 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $5 per day Average Ticket Price Child If free, enter $0 $0 Total Yearly Attendance For Organization - Adults 70000 Total Yearly Attendance For Organization - Children 5350 How will you collect attendance figures reported in the attendance projections? The Collier County Sheriff's Office provides a traffic count after each festival. The CCSO estimates the number of occupants of each vehicle to determine the number of visitors. In addition, ticket sales will help verify the visitor count provided by the CCSO. Upload any files that helps support the attendance figures. No File Uploaded #B-23-24-_0010 Page 12 of 21 Packet Pg. 60 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Visitor Information Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night 10000 How are you calculating and measuring the Average Stay and Room Nights? The average out -of -market attendee is in the market for three days. Approximately 10,000 of the 70000+ festivalgoers are from out of market. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. 0 #B-23-24-_0010 Page 13 of 21 Packet Pg. 61 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 436,300 526,618 600,000 Operating Expense 248,417 385,400 400,000 Project Expenses Total artistic fees for this project $0 Total expenses for this project $385,400 Total In -kind for this project $0 Sources of Project Cash Income A. Earned income $600,000 B. Contributed income $0 C. State arts agency income $0 D. Local government income $41,000 E. Other income (include applicant cash) $0 F. Total project cash income $641,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $80,000 B. Production Costs (personnel, equip.) $235,000 C. Space rental $10,000 D. Marketing (publicity, etc.) $56,000 E. Other expense $40,000 F. Total project cash expense $421,000 #B-23-24-_0010 Page 14 of 21 Packet Pg. 62 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Project Income - Sponsorship Detail List the top five top cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Everglades Seafood Festival/Everglades Isle 70,000 Everglades Seafood Festival/ Tacos & Tequila Everglades Seafood Festival/ Suncoast Beverage Everglades Seafood Festival/ Tabaco Free Florida Everglades Seafood Festival/ Miccosukee Tribe Everglades Seafood Festival/ Devoe Cadilac SubTotals: Project 2 Sponsors - list Project Name in first line SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Project 5 Sponsors - list Project Name in the first 25,000 15,000 10,000 5,000 5,000 $130,000 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation #B-23-24-_0010 Page 15 of 21 Packet Pg. 63 line Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com SubTotals: Project 6 Sponsors - list Project Name in first line SubTotals: Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $130,000 #B-23-24-_0010 Page 16 of 21 Packet Pg. 64 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 NAPLES Florida Stone Crabbers Association, Inc. ISLANDblARCO EVERGLADES. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Detailed Project Budget/Request Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 0+ 325 = 325 Print Advertising 2,600 + 3,000 = 5,600 Other Print Materials 0+ 0 = 0 Digital Advertising 0+ 0 = 0 Social Media 1,500 + 10,000 = 11,500 Website 3,000 + 4,260 = 7,260 Radio 7,250 + 4,550 = 11,800 Broadcast 0+ 0 = 0 Video 0+ 0 = 0 Outdoor 0+ 0 = 0 Out of Home (OOH) 0+ 5,000 = 5,000 Design/Production 0+ 14,200 = 14,200 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $14,350 + $41,335 = $55,685 Expense Totals: $14,350 + $41,335 = $55,685 #B-23-24-_0010 Page 17 of 21 Packet Pg. 65 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Financial Explanations Enter any additional information or explanation on the budget forms on the previous pages All income and expense detail is based on most recent (2023) festival. Enter any other general information if needed. #B-23-24-_0010 Page 18 of 21 Packet Pg. 66 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Support Material No Work Samples are assigned to this application. #B-23-24-_0010 Page 19 of 21 Packet Pg. 67 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload the current Certificate of Insurance. Insurance letter.pdf Worker's Comp Coverage Not applicable #B-23-24-_0010 Page 20 of 21 Packet Pg. 68 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Florida Stone Crabbers Association, Inc. Application #B-23-24-_0010 Primary Contact: Holly Dudley Phone: (239) 537-9922 Email: seafoodfestboard@gmail.com Upload current Worker's Comp documentation no workers comp ins.docx Budget Form/Table Yes Project Attendance Table/Form Yes Project Income Sponsorship Detail Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed Yes #B-23-24-_0010 Page 21 of 21 Packet Pg. 69 Applicant Profile Applicant Type Legal Nam Date of 501(c)3 incorporation Address Telephone Primary Contact Applicant Status Applicant Institution Applicant Discipline FEIN / TAX ID Date Organization Formed Fiscal Year Ends Date DUNS Number UEI Web Address Mission Statement Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Organization Ifshore Opera 08/05/2014 9911 Corkscrew Road Estero, Florida 33928 UNITED STATES (239) 529-3925 Steffanie Pearce General Director Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Organization - Non -Profit Performing Group Opera/Musical Theatre 47-0989874 06/01 /2014 06/30 062104847 TVVHHZV9DNJL https://www.gulfshoreopera.org/ Gulfshore Opera's (GO) mission is to enrich the community of Southwest Florida by presenting accessible, high quality, diverse classical vocal music performances with classically trained artists and teach the art of belonging to a diverse cross section of the community through a variety of social enrichment activities. Organization History Gulfshore Opera (GO) was founded in 2014 by Steffanie Pearce, opera professional with over 30 years of experience in performance and producing (full bio in supplemental materials). GO was founded as a tri-county regional opera company serving Charlotte, Lee, and Collier counties. In 2021, the company's headquarters was moved to Estero so that it is in the middle of its service area. GO is Florida's only touring opera company, bringing productions to all three counties. In order to preserve the core values, the company collaborates with many organizations within each county. Performances are held in accessible venues familiar to the members of each community. The creative collaborations bring a sense of the company being a member of each community. Performances are held in communities from Port Charlotte through Marco Island and collaborations are formed in each of these communities. In its nine seasons the company has grown from 10 #B-23-24-_0003 Page 1 of 25 i Packet Pg. 70 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org performances in its inaugural year to 40 performances in 9 communities in its ninth season. This includes collaborations with the major performance venues in each county: Charlotte Performing Arts Center in Charlotte County; Barbara B. Mann PAH in Lee County and Artis—Naples in Collier County. The company also trains and engages regional artists in community concerts and productions. The annual Professional Artists Workshop initiated in spring of 2021, prepares career professionals for audition season and gives them an opportunity to train intensively with Gulfshore Opera's artistic director and music director. #B-23-24-_0003 Page 2 of 25 i Packet Pg. 71 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization Gulfshore Opera, Inc. DBA For Organization Gulfshore Opera Federal ID Number 47-0989874 Organization Web Address https://www.gulfshoreopera.org/ ORGANIZATION ADDRESS Street Address 9911 Corkscrew Road Suite 105 City Estero State FL Zip 33928 PHONE AND FAX Main Phone Number 239-529-3925 Fax Number #B-23-24-_0003 Page 3 of 25 Packet Pg. 72 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org CHIEF EXECUTIVE INFORMATION Chief Executive Title General Director First Name Steffanie Last Name Pearce Email Address steffanie@gulfshoreopera.org Phone Number 239-592-3925 Organizational Structure Nonprofit #B-23-24-_0003 Page 4 of 25 i Packet Pg. 73 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Project Information Support Type Seasonal Support Project Name Seasonal Support for 2023/2024 Location of the Project GO is planning at least eight events in Collier County, and a few venues have not yet been confirmed. There will be a Community Concert and Taste of Opera Series in Naples and Marco Island. During the 2023/2024 season, GO will be commemorating its 10th Anniversary with concert celebrations at Moorings Presbyterian Church. GO will continue its programming tradition of presenting a full-scale grand opera production in Hayes Hall, Artis—Naples. Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? No iARTE VIVA! Start Date 2023-07-01 End Date 2024-06-30 Project Type Check all that apply. Performance Event Marketing Support If Project Type is Other, enter information about the Project Type. Short Summary of Project Gulfshore Opera brings world class artists to Collier County, elevating the local arts culture which increases the desirability of Collier as a destination for tourism for both domestic and international travelers. Concerts in non - theatrical settings introduce opera to new adult audiences and provide friendly social mixers. Delivering a wide range of repertoire, Gulfshore Opera's concert programs are quite diverse and have broad audience appeal and is in negotiations to finalize venues and dates. The list, including those in the process of #B-23-24-_0003 Page 5 of 25 i Packet Pg. 74 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org being finalized, includes the following events: November: GO Divas concert, venue TBD December 7th Holiday Taste of Opera at the Club at the Strand January 2024: Community Concert series, venue TBD in Naples and Marco Island Taste of Opera at Hideaway Beach Club February 9, 2024: 10th Anniversary Celebration Concert (with international opera star) at Mooring Presbyterian Church, Naples February: Chamber Opera tour, venue TBD March: Style and Song Luncheon, Grey Oaks County Club Gala, venue TBD April 27th, 2024: Grand Opera production TBA, Hayes Hall Artis—Naples May: GO Divas Spring concert, venue TBD GO will have a confirmed program listing by July 1, 2023. In addition, GO is hiring a marketing firm for this upcoming season, so the marketing plan will be revised and updated this summer for the 2023-24 season. Detailed Project Description Gulfshore Opera (GO) is planning its grandest season to date for the tenth -year anniversary celebration. In February, there will be a celebration concert commemorating GO 10th anniversary. This concert will feature an international opera star. The culmination of the season will be a full-scale grand opera production at Artis— Naples in collaboration with the Naples Philharmonic Orchestra and community chorus. This production is sure to draw out of area opera fans because it is among the most beloved grand operas that has never been performed in this region. The audience will experience the elaborate sets, costumes, and pageantry found in larger, more established metropolitan areas. An international cast, stage director, and set design are TBA. GO will design and build original sets. Orchestra size will be approximately 55 players and the chorus will be approximately 30. A special 10th anniversary celebration concert and reception is planned for February 9, 2024 close to downtown Naples. The international opera star that we have secured as our headliner is sure to draw opera fans from outside of the area. GO intends to secure dinner and hotel packages for this event. Additionally, a community concert series, a touring chamber opera, and multiple social events are being planned for Collier County. GO has been providing opera theater and classical vocal performances in Collier County for 9 seasons. These performances are strengthened by collaborative partnerships with other nonprofit organizations, restaurants, private clubs, and hotels in the county. Through an audition process with New York Artist Managements, internationally and nationally known artists are engaged. Gulfshore Opera, through its productions and #B-23-24-_0003 Page 6 of 25 i Packet Pg. 75 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org concerts, elevates the artistic landscape of Collier County and enhances its desirability as a tourist destination These factors make Gulfshore Opera a strategic partner for the Tourist Development Council Funding. Gulfshore Opera maintains a creative and supportive organizational structure and presents the finest in opera theater and classical vocal performances in the region by engaging a balanced ensemble of high quality national/international and regional artists. These goals all combine to broaden the base of understanding, appreciation, and support for the classical vocal arts through meaningful education initiatives and community partnerships. GO creates an atmosphere of equity, inclusion and diversity with its culturally tailored social activities. Programming provides opportunities for all at -risk population groups. These performances are held at various partner venues, including: Artis—Naples, Club at the Strand, and Hideaway Beach Club. Other venues are being determined for Season 10. Social Engagement activities are also held in public outdoor event spaces and private homes. GO's programming is aimed at providing access for a diverse cross section of the SW Florida community. Collier County Program Goals • Enrich the artistic landscape in Collier County while broadening the base of understanding, appreciation, and support for the classical vocal arts, bringing tourists to the area. • Make opera more accessible and inclusive. • Introduce opera to the next generation. • Attract out-of-town visitors to attend Gulfshore Opera performances and events in Collier County. Program Objectives • Present at least 8 of the finest performances in opera theater and classical vocal concerts in Collier County. • Implement marketing, pricing and venue selection strategies reaching out to senior residential communities from other counties where classical vocal arts performances are limited. Programming Activities • Produce and tour 2 operas with nationally recognized performers and directors. • Engage a balanced ensemble of quality national/international and regional performers. • Collaborate with local nonprofit organizations • Partner with restaurants, private clubs, and hotels. • Have affordable ticket prices for performances. • Deliver a range of repertoire suitable for diverse audiences. • Perform in facilities that are ADA and geographically accessible. • Develop cost-effective marketing programs in partnership with local cultural and community organizations. • Use targeted marketing campaigns to draw visitors to its performances in Collier County venues. #B-23-24-_0003 Page 7 of 25 i Packet Pg. 76 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org What is the artistic and cultural goals and vision for this project? GO is a regional opera company founded with core values of a community based creative collaboration. Founded in Collier County in 2014, it is the first and only opera company to also serve Lee County and Charlotte County. To achieve its mission, Gulfshore Opera makes opera accessible to the general public by maintaining affordable ticket prices, performing in accessible venues in Collier County, and provides programming with a wide range of repertoire to attract diverse audiences. The season begins with a variety of community concerts in close -to -home, easily accessible venues in the seven communities we serve. Other offerings include social mixers like the "Taste of Opera" dinners, "GO Social" Ambassador parties, Meet the Artist receptions, and informative lectures with the Maestro. The audiences are then drawn to experience a full- scale opera; in February, the touring chamber opera production is presented in all three counties; and in April, the Grand Opera production at Barbara B. Mann and Artis—Naples. The grand opera experience is more accessible to the audience because of surtitle translations for all foreign language operas. GO enriches the community by presenting high quality opera theater and classical vocal music concerts which promote community well-being through social engagement and musical education programs. GO partners with many other regional performing arts groups, schools, churches, after school programs and area performing arts venues. Mission goals include: introducing the art form to new audiences; making opera accessible to the general public by maintaining affordable ticket prices; offering a wide range of performance experiences suitable for diverse audiences; touring to non-traditional and theatrical venues in seven different communities in Southwest Florida. The company engages a balanced ensemble of high quality international, national, and regional performers to present the finest live opera theater and classical vocal performance in the tri-county region. Audiences are consistently inspired by the programs and professional artists are eager to perform with the company. Each year GO brings together nearly 500 performers and production personnel. The company develops regional talent and engages regional professionals to perform with nationally and internationally recognized soloist and directors. For the 10th anniversary season, an international star will be featured in a concert, in collaboration with Professional Artists in Residence (PARS). Hundreds of students, elementary through college age enjoy their first opera experience by attending free dress rehearsals or lecture/demonstrations by PARS at area high school and college music classes. GO provides a conduit for older adults who have retired in the area to meet new friends and enjoy social mixers including Taste of Opera events and Meet the Artists receptions. Over 4000 volunteer hours are contributed per year by adult choristers and back stage volunteers. Through these Community Engagement activities, participants who would otherwise not mix socially, come together to contribute to a thriving, harmonious community. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. #B-23-24-_0003 Page 8 of 25 i Packet Pg. 77 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org This project does not fall under the ARTE VIVA! Festival. How will this project promote and drive tourism to Collier County/the Paradise Coast? For GO, the key to driving tourism to the Paradise Coast is its ability to present high quality, diverse vocal music concerts, thereby appealing to a wide range of the population. As previously indicated, GO is de - stigmatizing this great art form and using it as an instrument to build bridges between segments of the population that would otherwise never mix, such as students and youth, senior citizens, opera aficionados, opera novices, and people who just like music, but may be partial to a different art form. Because GO's performances involve both regional and nationally recognized professional artists, the audience reflects people coming from near and far to hear their favorite performers, or to support their emerging artists. GO staff organizes carpooling and private bus transportation for senior communities out of County. With such a diversity of offerings, GO sees no barrier to success in driving tourism. GO has emerged as the regional opera company of Southwest Florida. The annual grand opera production is performed at the two leading professional theater venues in the region. Gulfshore Opera is the only company producing full scale grand opera at Barbara Mann and Artis—Naples in recent years. An international search for the best available talent within budget will begin before the project period of January 1, 2024. This will be GO's third consecutive grand opera production presented at Artis—Naples with the Naples Philharmonic orchestra. #B-23-24-_0003 Page 9 of 25 i Packet Pg. 78 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Gulfshore Opera's (GO) goal is to increase awareness of Gulfshore Opera among residents of Collier County, with a focus on attracting new audiences to the company's performances and programs. The top two marketing goals are: 1. Expand the reach of Gulfshore Opera beyond Collier County, by targeting visitors to the region and promoting the company as a cultural destination. 2. Foster community engagement and involvement in the performing arts, by highlighting Gulfshore Opera's educational outreach programs and encouraging participation in the company's initiatives. GO approaches marketing as a tool for promotion of the organization but also as an instrument for increasing #B-23-24-_0003 Page 10 of 25 i Packet Pg. 79 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org accessibility and diversity. Marketing will be done through print, digital campaigns, mailings, radio, TV, social media, and the website. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. N/A What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. GO will print the Season Announcement in 2 magazines (i.e. Gulfshore Life, Happenings and Spotlight Magazine, Ft Myers Magazine) and 2 newspapers (Florida Weekly - FM,and Palm Beach, AND Bonita Banner, Ft Myers News Press) outside of Collier County and print in Opera America for Collier County events including the 10th Anniversary celebration and 2 opera productions. GO will print ads in at least three visitor guides (Naples on the Gulf, Gulfshore Life, SWFL INC, and PG/Englewood Beach Visitor & Convention Bureau) that will be distributed to hotels and other businesses out of Collier County areas. GO will utilize outlets with coverage in adjoining counties and place 10 paid ads (for example- Spotlight Magazine, Happenings, Florida Weekly, Gulfshore Life, Bonita Banner, and Charlotte Sun) for Collier events in out -of -county media sources. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Brochure/rack rate distribution: GO will print and distribute 1000 rack cards and brochures to 10 hotels in Collier County. Measurement tool: Manual count of rack cards at designated hotels once a month during season. Go will have a distinct hotel promo code offering a 10% discount. Direct Mail: 2,500 print mailings to nearby counties and out of state patrons Measurement tool: Number of pieces mailed. Others to be completed. What types of digital advertising are you planning for this project? If not applicable, enter N/A. GO will develop targeted digital advertising campaigns: use platforms such as Facebook, Instagram, Google AdWords, and digital banners to create targeted ads that reach specific audiences in Lee, Charlotte, Collier Counties and beyond. These ads should highlight Gulfshore Opera's upcoming performances and programs, such as GO opera productions and 10th anniversary celebration events. This will include a call -to -action that encourages people to buy tickets or learn more. #B-23-24-_0003 Page 11 of 25 i Packet Pg. 80 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Measurement tool: Reports analysis from various media sources, survey comments What social media ads or posts are you planning for this project. If not applicable, enter N/A. GO will create engaging content for social media and use social media platforms to share behind -the -scenes glimpses of Gulfshore Opera's productions, as well as educational content that showcases the company's outreach initiatives. This will encourage followers to share and engage with this content. The goal will be to expand the company's reach and build a sense of community among its audience. GO will post Instagram and Facebook ads and boost 4 organic event posts for performances in Collier County during the 2023/2024 season. Measurement tool: likes, comments, shares/overall impressions GO will increase the number of likes and followers on Facebook, Instagram and Linked In by 10%. Measurement tool: Number of ads and boosts and engagements Videos: GO will create 15, 30 and 60 second highlights video clips for social media posts, reels, and ads to promote events and increase ticket sales in Collier County. Measurement tool: likes, comments, shares/overall impressions, survey comments Describe any website updates that would be included in this grant request. If not applicable, enter N/A. GO will update and improve SEO Optimization on its website. Please note that GO will be hiring a marketing firm this summer that will revamp and manage the website. GO will increase website traffic by 10%. Measurement Tool: Google Analytics Describe any radio advertising campaigns. GO will target Lee and Charlotte County attendees through 15- and 30-seconds radio spots with WGCU and local radio stations for opera productions and 10th anniversary celebration. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. GO will: Target Lee and Charlotte County attendees through digital and TV media channels for opera productions and 10th anniversary celebration concert: #B-23-24-_0003 Page 12 of 25 i Packet Pg. 81 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org GO will place 30-second WINK and other TV media. Measurement tool: Reports analysis from various media sources, survey comments What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. GO will host community events and outreach programs as follows: organize free events and programs that give residents of Collier County the opportunity to learn more about opera and Gulfshore Opera's work; these could include workshops and masterclasses; GO will use these opportunities to build relationships with potential audience members and encourage them to attend future performances. GO will develop partnerships with local hotels and tourist organizations as follows: work with local tourism partners to promote Gulfshore Opera as a cultural destination for visitors to the region; create packages that bundle tickets to Gulfshore Opera performances with hotel stays or other tourism experiences; and highlight the company's educational programs as a unique offering for families or groups. Upload your marketing plan. No File Uploaded #B-23-24-_0003 Page 13 of 25 i Packet Pg. 82 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. GO will offer an ad placement for Collier County CVB in its 2023/2024 Playbill and recognition on its website with a link to the Naples, Marco Island, Everglades CVB website. The CVB logo will be included in some email blasts, ads, program inserts, and posters for Collier County GO Opera productions. Lastly, it will be included in radio spots and digital advertising. #B-23-24-_0003 Page 14 of 25 i Packet Pg. 83 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Estimated Attendance 636 208 198 0 1,083 SubTotals: 2,125 Estimated Attendance 0 0 0 0 0 SubTotals: 0 Grand Totals: 2,125 #B-23-24-_0003 Page 15 of 25 i Packet Pg. 84 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $50 Average Ticket Price Child If free, enter $0 $10 Total Yearly Attendance For Organization - Adults 2,125 Total Yearly Attendance For Organization - Children Note that children are included in the adult totals. How will you collect attendance figures reported in the attendance projections? Attendance is tracked by the number of tickets sold through the box office in the 2021 - 2022 Season in the following categories: Box Office, 1,042; Artis—Naples Anthony Kearns, 271; and the full scale opera production of Tosca at Artis—Naples, 422. Of these, the box office for Collier County events saw 636 tickets sold, the Anthony Kearns performance in Collier County saw 197, and Tosca in Collier County saw 269. Additionally there were 780 tickets sold without statistical data for various performances including the Harvard Taste of Opera in Naples, Songs of Ireland in Marco Island, and Art Song - French Melodie in Naples, bringing the total tickets sold to 2,125. Collier County performances totaled 1,882 visitors. Attendance goals are based on ticket sales from past years. In addition, patron addresses within the box office allow GO to know their residency after they purchase tickets. Upload any files that helps support the attendance figures. No File Uploaded #B-23-24-_0003 Page 16 of 25 i Packet Pg. 85 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Visitor Information Average Visitor Stay (in number of nights) Number of Rooms Per Night How are you calculating and measuring the Average Stay and Room Nights? To date, GO has not implemented a method to track the number of room nights stayed by the visitors; however, this is in process now to include a visitor survey to obtain these results in the future. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. Not applicable #B-23-24-_0003 Page 17 of 25 i Packet Pg. 86 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 948,567 926,210 950,000 Operating Expense 925,414 903,022 925,000 Project Expenses Total artistic fees for this project $375,000 Total expenses for this project $550,000 Total In -kind for this project $3,500 Sources of Project Cash Income A. Earned income $438,000 B. Contributed income $392,000 C. State arts agency income $90,000 D. Local government income $30,000 E. Other income (include applicant cash) $0 F. Total project cash income $950,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $137,300 B. Production Costs (personnel, equip.) $474,000 C. Space rental $50,552 D. Marketing (publicity, etc.) $109,550 E. Other expense $153,598 F. Total project cash expense $925,000 #B-23-24-_0003 Page 18 of 25 Packet Pg. 87 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Project Income - Sponsorship Detail List the top five top cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Collier County Events 8,000 Collier County Media Sponsors 5,000 Playbill Sponsors 3,000 SubTotals: $16,000 Project 2 Sponsors - list Project Name in first line SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Project 5 Sponsors - list Project Name in the first line SubTotals: Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation #B-23-24-_0003 Page 19 of 25 Packet Pg. 88 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org SubTotals: Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $16,000 #B-23-24-_0003 Page 20 of 25 i Packet Pg. 89 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Detailed Project Budget/Request Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 0+ 0 = 0 Print Advertising 10,400 + 4,600 = 15,000 Other Print Materials 4,300 + 1,200 = 5,500 Digital Advertising 5,500 + 5,000 = 10,500 Social Media 3,500 + 3,000 = 6,500 Website 2,500 + 1,000 = 3,500 Radio 2,750 + 2,500 = 5,250 Broadcast 2,000 + 1,500 = 3,500 Video 2,100 + 1,200 = 3,300 Outdoor 0+ 0 = 0 Out of Home (OOH) 0+ 0 = 0 Design/Production 56,500 + 0 = 56,500 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $89,550 + $20,000 = $109,550 Expense Totals: $89,550 + $20,000 = $109,550 #B-23-24-_0003 Page 21 of 25 i Packet Pg. 90 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Financial Explanations Enter any additional information or explanation on the budget forms on the previous pages. The budget is not finalized and the numbers provided are an estimate; they may change once the budget is completed in June 2023. Enter any other general information if needed. #B-23-24-_0003 Page 22 of 25 i Packet Pg. 91 Support Material Title: Death Scene Tosca Scene Josh Shaw Download:263664. Download:263662. View File View File i 5 4 Title: La Boheme Duet Download: 264947. View File adobe I Title: La Boheme Men Download: 264949. View File Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Children's Chorus Download: 263663. View File Title: Tosca Children's Chorus Download: 264948. View File Title: La Boheme Highlights - Title: Photo release and Title: Supporting Documents Video Link Video Credits Per Checklist Download:264977.pdf Download:264951.pdf Download:263678.pdf View File View File View File Title: Tosca Title: La Boheme Artist Download:263665. Download:264950. View File View File Title: Tosca Highlights Title: 2021 Form 990 Download:264935.mp4 Download:264945.pdf View File View File #B-23-24-_0003 Page 23 of 25 i Packet Pg. 92 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload the current Certificate of Insurance. Certificate of Liability.pdf Worker's Comp Coverage Yes #B-23-24-_0003 Page 24 of 25 Packet Pg. 93 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 Gulfshore Opera Application #B-23-24-_0003 Primary Contact: Steffanie Pearce Phone: (239) 529-3925 Email: steffanie@gulfshoreopera.org Upload current Worker's Comp documentation Certificate of Liability.pdf Budget Form/Table Yes Project Attendance Table/Form Yes Project Income Sponsorship Detail Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed Yes #B-23-24-_0003 Page 25 of 25 i Packet Pg. 94 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Applicant Profile Applicant Type Organization Legal Nam nited Arts Council of Collier County Address 340 Tamiami Trail North #201 Naples, Florida 34102 UNITED STATES Telephone (239) 254-8242 Primary Contact Ms. Danielle Steele Program Manager Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Applicant Status Organization - Non -Profit Applicant Institution Arts Council/Agency Applicant Discipline Multidisciplinary FEIN / TAX ID 59-2070580 Date Organization Formed 00/00/0000 Fiscal Year Ends Date 06/30 DUNS Number 000000000 UEI Web Address www.unitedartscollier.org Mission Statement Enriching lives and strengthening our community through the power of the arts. Organization History UAC is the heart of the arts in Collier County and suffuses life into our community. It serves as Collier's arts umbrella, like a chamber of commerce for the arts, and a uniting thread through all the arts in our community UAC develops mutually beneficial collaborations and partnerships among people, organizations, and businesses from all arts disciplines, which positively impact opportunities and growth for all in Collier and beyond. #B-23-24-_0005 Page 1 of 23 i Packet Pg. 95 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization United Arts Council of Collier County, Inc. DBA For Organization United Arts Collier Federal ID Number 59-2070580 Organization Web Address www.unitedartscollier.org ORGANIZATION ADDRESS Street Address 340 Tamiami Trail North #201 City Naples State FL Zip 34102 PHONE AND FAX Main Phone Number 239-254-8242 Fax Number #B-23-24-_0005 Page 2 of 23 Packet Pg. 96 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org CHIEF EXECUTIVE INFORMATION Chief Executive Title Executive Director First Name Elysia Last Name Dawn Email Address Elysia@unitedartscollier.org Phone Number 239-832-1919 Organizational Structure Nonprofit #B-23-24-_0005 Page 3 of 23 i Packet Pg. 97 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Project Information Support Type Seasonal Support Project Name Seasonal Support 2023-2024 Location of the Project Collier County Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? No iARTE VIVA! Start Date 2023-10-01 End Date 2024-09-30 Project Type Check all that apply. Marketing Support Other - list detail below If Project Type is Other, enter information about the Project Type. In addition to marketing support for the 23-24 season, United Arts Collier (UAC) is developing a cultural map for both print and digital distribution for residents and tourists alike. As the premier provider of arts and cultural information for Collier County, UAC seeks to collaborate with artists, arts and culture organizations, and other businesses to create a map that is both interactive, informative, and representational of the Collier arts community. Short Summary of Project As Collier County's state designated local arts agency, United Arts Collier's purpose is to serve, strengthen, and elevate the arts for residents, artists, and local arts and culture organizations throughout the county. A pivotal element of this mission is to raise awareness and engagement amongst Collier's annual audience of short- and long-term residents, visitors, and tourists. Through ongoing marketing initiatives in digital, radio, and print formats, UAC hopes to capture both local and out -of -county audiences in the promotion and celebration of the arts in Collier. #B-23-24-_0005 Page 4 of 23 i Packet Pg. 98 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Detailed Project Description Marketing season support for the 23-24 season includes our newly implemented Artist Mixers, a quarterly gathering for artists, patrons, and other arts organizations to network, connect, and collaborate. We will continue our two annual exhibitions, painting and photography respectively, at Rookery Bay, and are actively incorporating exhibition space in collaboration with several community partners. These future locations for artists to showcase their work include the Norris Center, The Collective, Naples Therapeutic Riding Center, Moorings Church, and more. United Arts Collier is in the process of updating our website, an endeavor expected to continue for the foreseeable future. These updates include calendar management upgrades, SEO, virtual opportunities for participation such as online exhibitions, live performances, and more. A significant addition to our website will be a cultural map highlighting destinations throughout Collier County, created in collaboration with our IT team, member artists, and local arts and culture organizations. Next season will also see a continuation and expansion of our education department. As we currently provide arts -enrichment programming for underserved youth and adults, UAC will be working with partner locations to offer new free classes as well as pay -to -take arts education classes open to the public. As an organization that is in the throws of transformation, historical data related to previous marketing initiatives is unavailable. Going forward, it is UAC's mission to capture relevant visitor information in order to make informed decisions and to promote arts and culture in Collier County with the hopes of the greatest return on investment. What is the artistic and cultural goals and vision for this project? United Arts Collier's vision is to further establish Collier County as an arts and cultural center; a destination for residents, fellow artists, and world travelers seeking rich arts experiences. Continuing our efforts as a source of information and connection, the creation of our cultural map and upgrades to our website and email marketing campaigns will aid in our mission of increasing awareness and engagement for all the arts in all of Collier. UAC hopes to leverage the power of the arts to drive economic impact, increase educational outcomes and expectations, and champion the positive effects of the arts on emotional wellbeing. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? Through strategic marketing campaigns and the creation of a cultural map, United Arts Collier's extraordinary and unique arts offerings will gain in stature and notoriety through UAC's strategic and expanding marketing efforts. These efforts will include targeted reach outside the County to encourage and attract visitors to tour the #B-23-24-_0005 Page 5 of 23 i Packet Pg. 99 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Collier arts community and stimulate Collier's economy through the arts. #B-23-24-_0005 Page 6 of 23 i Packet Pg. 100 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. United Arts Collier's marketing goals include targeted efforts across print and digital channels for residents and tourists of Collier County. UAC's marketing plan includes increased engagement and presence across the following areas: Website traffic and engagement Email marketing and campaigns - Best Bets, event and exhibition marketing, organizational information and programming Digital advertising - Display Banners, Google Ads Social media content and advertising - Instagram and Facebook Ads Printed materials - Brochures, rack cards #B-23-24-_0005 Page 7 of 23 i Packet Pg. 101 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Print advertising in local and regional publications - FL Weekly, Naples on the Gulf, Naples Illustrated, and Gulfshore Life Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. As the premier resource for arts and cultural experiences in Collier County, our greatest resource for residents and visitors is our weekly Best Bets newsletter. Distributed once a week, artists as well as arts organizations may utilize our platform for promoting arts and culture events that take place within Collier County. With a list of 4,500 subscribers to our Best Bets newsletter, UAC intends to increase our subscription rate by 2.5%. In the last year, our average open rate on all email marketing was 42.7% while our average click through rate was 2.5%. Through engaging and relevant content, UAC intends to increase these averages by 7.3% and 2.5%, respectively. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Printed materials such as brochures and rack cards will be strategically placed at hotels, events, and conferences with large numbers of out -of -county visitors. Some locations and events of interest include: Downtown Art Fair Naples Fine Art Show Art in the Park Naples Seafood and Music Festival Earth Day Festival And more With no previous marketing information in the following channel on record, the strategic use of location specific OR codes (i.e. hotel, events, etc.) will help us gather distribution and personal information such as phone numbers once the OR code is scanned. This data allows us to determine the efficacy of distribution and the area codes of those scanning our OR codes, allowing us a glimpse into where our users may be visiting from. Our rack cards and brochures will provide organizational information as well as a direct link (OR code) to our calendar of arts and culture events. Through print advertising with FL Weekly, our 1/4 page ad space will circulate in Collier, Lee, Charlotte, Palm Beach, and Key West. With dynamic OR code -specific advertising, UAC intends to capture real time data of #B-23-24-_0005 Page 8 of 23 i Packet Pg. 102 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org the location of the scans, type of device used, and number of scans initiated. Strategically placed 1/3 page ad space in Naples on the Gulf, Gulfshore Life, and Naples Illustrated, will be in circulation at hotels and high -traffic news stands across Collier County, expanding our reach of engagement and awareness of the arts in our community. Again, QR-specific codes will be used for this type of distribution, allowing us to measure which channels are most effective in reaching our marketing goals. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. N/A What types of digital advertising are you planning for this project? If not applicable, enter N/A. Through the use of display advertising, UAC will utilize banner advertisements in online spaces with the highest potential for drawing visitors from out -of -market locales. Using Google Ads, UAC will target audiences between the ages of 35-55 years of age with an interest in the arts, museums, live performances and events, and cultural experiences. With 83% of visitors to Collier being on a vacation or getaway and the highest percentage of visitors coming from Florida, the Midwest, the Northeast, and Canada (internationally speaking), special interest will be placed on reaching these populations. Custom reports in Google Ads will allow us to measure click -through rates (CTR),CTR by ad group, CTR by campaigns, and conversions. What social media ads or posts are you planning for this project. If not applicable, enter N/A. UAC's current social media strategy includes 4 weekly posts across Instagram and Facebook that include the promotion of arts and culture events in Collier County, UAC member recognition, resources for the arts community, and organizational information. Our social media strategy will continue with ongoing scheduled content to 2,963 Instagram followers and 2,300 Facebook followers. To increase these totals and further promote the arts and culture of Collier County, we will participate in both Instagram and Facebook Advertising campaigns throughout the season, targeting both in - market and out -of -market audiences. Currently, our net audience on Facebook and Instagram is 11,379 and 3,036, respectively. A key metric to be measured after the implementation of social media advertising will be our reach, of both followers and non - followers, engagement, click -through rate, conversion rate, and more. #B-23-24-_0005 Page 9 of 23 i Packet Pg. 103 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org On average, 28% of people who use the internet found new products after viewing social media ads. Capitalizing on this data, UAC intends to increase it's growth and engagement by 1.5 to 2.5 percent per month, bringing more awareness to the vibrant arts scene of Collier County. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. While still under ongoing construction, UAC's new website will one day be the one -stop -shop for community members, visitors, and other arts and culture organizations to connect to the arts in Collier County. Amplifying all artistic expressions and voices, the UAC website will soon have an easily navigable calendar of events that can be edited by participating arts and culture organizations through an online portal. Streamlining the process of event promotion, organizations and their representatives can submit their events for review and publication. Since it's inception earlier this year, our average monthly website views is 1,936 and 484 users. With targeting marketing, UAC projects an increase of 10% per month of website traffic to further support the promotion of our arts community. Another significant addition to our website will be an interactive cultural map. Through a partnership with local artists for its design, our IT team for its implementation, and arts and culture organizations for its content, this map will be a recognized and reliable resource for residents and visitors to discover art galleries, museums, performing arts centers, community centers, and other cultural institutions that make Collier County a bucket - list destination. Through click rates and click-throughs to specific locations on the map, our website analytics will measure engagement, paths taken, organic versus paid sessions, and so much more. As its creation starts to take shape, marketing strategies such as landing pages will take visitors straight to the source, guiding audiences to beautiful and unexpected destinations. As a tool to gage tourist visits and engagement, a pop-up survey will prompt one simple question: Resident or Visitor? Another necessary upgrade will be Search Engine Optimization (SEO). Improving our online presence for those actively seeking arts and culture experiences is top of mind, creating a clear pathway for the arts to be seen, heard, and enjoyed. With the help of our IT team, UAC will consistently sit on top of Google Rankings for all things arts and culture in Collier County. Describe any radio advertising campaigns. N/A What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the #B-23-24-_0005 Page 10 of 23 i Packet Pg. 104 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. Marketing Plan.pdf #B-23-24-_0005 Page 11 of 23 i Packet Pg. 105 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. On all print advertisements submitted for reimbursement, United Arts Collier will include the CVB logo with the URL. On our website, all supporting organizations of United Arts Collier will be listed under their according level of support with the appropriate logo displayed. All supporters of UAC's cultural map will have their logo incorporated into its design. #B-23-24-_0005 Page 12 of 23 i Packet Pg. 106 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Estimated Attendance 0 0 0 0 0 SubTotals: 0 Estimated Attendance 0 0 0 0 0 SubTotals: 0 Grand Totals: 0 #B-23-24-_0005 Page 13 of 23 i Packet Pg. 107 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 0 Average Ticket Price Child If free, enter $0 0 Total Yearly Attendance For Organization - Adults Exhibitions (2) - 400 Artist Mixers (4) - 600 Total Yearly Attendance For Organization - Children Education - After -School Enrichment Classes - 2,500+/- How will you collect attendance figures reported in the attendance projections? Our currently scheduled exhibition opening receptions max out at an attendance of 200 people, per Rookery Bay's max capacity limits. At two exhibitions per year, 400 adults are expected to attend. This figure will change as exhibition space continues to grow. Due to limited capacity at Norris Community Center, our Artist Mixer events max out at 150 people per rental property restrictions. This figure could change as UAC begins to host in other/larger rental spaces within the Norris Center. Our education program currently partners with several community organizations across Collier County, serving students at 17 locations and growing. We record attendance numbers for each session, operating through the school year and for summer programming. All other attendance will be data provided by analytics reporting across multiple marketing channels. Upload any files that helps support the attendance figures. No File Uploaded #B-23-24-_0005 Page 14 of 23 i Packet Pg. 108 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Visitor Information Average Visitor Stay (in number of nights) Number of Rooms Per Night 1 How are you calculating and measuring the Average Stay and Room Nights? N/A Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. N/A #B-23-24-_0005 Page 15 of 23 i Packet Pg. 109 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 153,966 110,000 121,000 Operating Expense 193,838 150,014 165,014 Project Expenses Total artistic fees for this project $1,500 Total expenses for this project $30,958 Total In -kind for this project $0 Sources of Project Cash Income A. Earned income $14,096 B. Contributed income $55,770 C. State arts agency income $52,000 D. Local government income $22,000 E. Other income (include applicant cash) $0 F. Total project cash income $143,866 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $1,500 B. Production Costs (personnel, equip.) $0 C. Space rental $0 D. Marketing (publicity, etc.) $30,958 E. Other expense $0 F. Total project cash expense $32,458 #B-23-24-_0005 Page 16 of 23 i Packet Pg. 110 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Project Income - Sponsorship Detail List the top five top cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. . a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Education 0 Naples Children and Education Foundation 40,000 Miracle Foundation (I & II) 40,000 SubTotals: $80,000 Project 2 Sponsors - list Project Name in first line General Operating Department of State, Division of Arts and Culture UAC Board Contributions Thomas Riley Artisans SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Project 5 Sponsors - list Project Name in the first Amount Sponsorship/Donation 0 52,000 20,000 2,500 $74,500 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation #B-23-24-_0005 Page 17 of 23 i Packet Pg. 111 line Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org SubTotals: Project 6 Sponsors - list Project Name in first line SubTotals: Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $154,500 #B-23-24-_0005 Page 18 of 23 i Packet Pg. 112 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 NAPNAPLES United Arts Council of Collier County MARCO ISLAND Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Detailed Project Budget/Request Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 600 + 588 = 1,188 Print Advertising 3,495 + 3,495 = 6,990 Other Print Materials 150 + 150 = 300 Digital Advertising 1,000 + 1,000 = 2,000 Social Media 1,000 + 1,000 = 2,000 Website 12,900 + 7,080 = 19,980 Radio 0+ 0 = 0 Broadcast 0+ 0 = 0 Video 0+ 0 = 0 Outdoor 0+ 0 = 0 Out of Home (OOH) 0+ 0 = 0 Design/Production 0+ 0 = 0 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $19,145 + $13,313 = $32,458 Expense Totals: $19,145 + $13,313 = $32,458 #B-23-24-_0005 Page 19 of 23 i Packet Pg. 113 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Financial Explanations Enter any additional information or explanation on the budget forms on the previous pages. We have not completed our 2023-2024 organizational budget, therefore some totals may change once that process takes place. We can update our information accordingly. Enter any other general information if needed. Due to organizational transitions in leadership and staff, our Articles of Incorporation could not be found in our available records. We should have a copy from the Department of State in 10 to 15 business days. We can supply this copy as soon as it is received and we appreciate your understanding as we organize and account for our organization's historical records. As we are remote and do not have a physical address and are operating as a nonprofit, we do not have a Collier Tax Receipt. #B-23-24-_0005 Page 20 of 23 i Packet Pg. 114 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 NAPNAPLES United Arts Council of Collier County MARCO ISLAND Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Support Material Title: COI Title: DBA Registration - Title: Sunbiz Screenshot - Title: Most Recent 990 Title: IRS Letter Download: 264965.pdf Proof of Status Proof of Status Download: 264968.pdf Download: 264970.pdf View File Download: 264988.pdf Download: 264987.pdf View File View File View File View File 7 Title: Tax Exempt Status Title: UAC ByLaws Title: W-9 Title: Board of Directors Title: Workers Comp COI Download:264972.pdf Download:264963.pdf Download:264983.pdf Download:265131.pdf Highlighted View File View File View File View File Download: 265132.pdf View File Title: Marketing Budget Plan Download: 265161.xlsx View File #B-23-24-_0005 Page 21 of 23 i Packet Pg. 115 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload the current Certificate of Insurance. COI for Collier County l.pdf Worker's Comp Coverage Yes #B-23-24-_0005 Page 22 of 23 Packet Pg. 116 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "B" Marketing and Non Sports Grants 2023-2024 United Arts Council of Collier County Application #B-23-24-_0005 Primary Contact: Ms. Danielle Steele Phone: (239) 770-8867 Email: danielle@unitedartscollier.org Upload current Worker's Comp documentation COI for Collier County.pdf Budget Form/Table Yes Project Attendance Table/Form Yes Project Income Sponsorship Detail Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed Yes #B-23-24-_0005 Page 23 of 23 i Packet Pg. 117 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Applicant Profile Applicant Type Organization Legal Nam rtis—Naples, Inc. Date of 501(c)3 incorporation 03/01 /1984 Address 5833 Pelican Bay Blvd. Naples, Florida 34108 UNITED STATES Telephone Primary Contact Applicant Status Applicant Institution Applicant Discipline FEIN / TAX ID Date Organization Formed Fiscal Year Ends Date DUNS Number UEI Web Address (239) 597-1900 Mr. Kevin Smith Major Gifts Officer Phone: (239) 254-2660 Email: ksmith@artisnaples.org Organization - Non -Profit Arts Center Multidisciplinary 59-2322926 01 /01 /1982 06/30 101949006 D385EUQNWRM6 https:Hartisnaples.org/ Mission Statement Artis—Naples is the premier destination for the visual and performing arts in Southwest Florida. We are driven to inspire, educate and entertain by presenting world -class events that enrich the diverse community. Offering a unique range of programs — including music, film, dance, comedy, lectures and exhibitions featuring internationally acclaimed artists — our multidisciplinary approach cultivates a broader appreciation for art in its many forms. Organization History Home of The Baker Museum and the Naples Philharmonic, Artis—Naples offers the diverse community of Southwest Florida more than 800 paid and free events annually within a variety of venues and settings situated throughout the 8.5-acre Kimberly K. Querrey and Louis A. Simpson Cultural Campus. Founded in 1982, Artis— Naples has grown into a multidisciplinary organization unique among cultural institutions nationwide, equally dedicated to both the visual and performing arts featuring artists of global distinction. The Naples Philharmonic has long been recognized as one of the cornerstones of Southwest Florida's arts community. The Naples Philharmonic annually performs more than 140 orchestral and chamber music concerts in the 1,477-seat #C2-23-24-0004 Page 1 of 26 I Packet Pg. 118 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Hayes Hall, the 283-seat Daniels Pavilion and around the region. Opening its doors on November 7, 2000, The Baker Museum is one of the foremost fine art museums in Florida. The museum hosts several traveling exhibitions annually to complement installations of works from its permanent collection. Comprising more than 4,000 objects, the museum's broad holdings of 20th- and 21 st-century art reflect the generosity and commitment of area collectors. In fall 2020, Artis—Naples celebrated the opening of an 18,000-square-foot expansion of The Baker Museum, which created new spaces for multidisciplinary exploration and social interaction. In addition to creating and presenting visual and performing arts, Artis—Naples provides robust education and community activities for students of all ages both on its cultural campus and in schools #C2-23-24-0004 Page 2 of 26 I Packet Pg. 119 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization Artis—Naples, Inc DBA For Organization Artis—Naples Federal ID Number 59-2322926 Organization Web Address https:Hartisnaples.org/ ORGANIZATION ADDRESS Street Address 5833 Pelican Bay Blvd. City Naples State FL Zip 34108 PHONE AND FAX Main Phone Number 239-597-1900 Fax Number #C2-23-24-0004 Page 3 of 26 Packet Pg. 120 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org CHIEF EXECUTIVE INFORMATION Chief Executive Title CEO and President First Name Kathleen Last Name van Bergen Email Address KvanBergen@artisnaples.org Phone Number 239-254-2601 Organizational Structure Nonprofit #C2-23-24-0004 Page 4 of 26 I Packet Pg. 121 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Project Information Support Type Seasonal Support Project Name 2023-24 Season Support Location of the Project Artis—Naples: 5833 Pelican Bay Blvd. Naples, FL 34108 Silverspor Cinema: 9118 Strada PI #8205, Naples, FL 34108 Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? No iARTE VIVA! Start Date 2023-10-01 End Date 2024-06-30 Project Type Check all that apply. Exhibition Performance Festival Event Marketing Support If Project Type is Other, enter information about the Project Type. Short Summary of Project Artis—Naples respectfully requests a grant of $200,000 that will support the Naples International Film Festival and a celebration of the 100th anniversary of George Gershwin's Rhapsody in Blue with a groundbreaking new exhibition entitled George Gershwin and Modern Art: A Rhapsody in Blue with associated performances by the Naples Philharmonic. Detailed Project Description Naples International Film Festival #C2-23-24-0004 Page 5 of 26 I Packet Pg. 122 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Artis—Naples is delighted to once again present the highly anticipated Naples International Film Festival (NIFF) during the 2023-24 season, scheduled to run October 26-29, 2023. The 15th iteration of the popular regional film festival, a MovieMaker Magazine "Top 25 Coolest Film Festivals in the World" selection in 2019, will once again feature independent and international films from diverse filmmakers around the world. We look forward to offering screenings that will span the Kimberly K. Querrey and Louis A. Simpson Cultural Campus and our partner venue, Silverspot Cinema. In 2023, NIFF will present a curated program of domestic and international narrative, documentary and short films from established and emerging filmmakers. The opening night and closing night screenings and events traditionally takes place on our cultural campus, with the majority of films screening at the state-of-the-art Silverspot Cinema throughout the weekend. We are also pleased to once again offer two opportunities to view films under the stars in Norris Garden on a 24-foot screen. This audience favorite was first launched in 2020 due to COVID-19 safety precautions and has now become a hallmark of our festival. For the 2023 festival, NIFF will once again combine the pragmatic spirit of independent film with the artistic eye and resources of an acclaimed multidisciplinary arts organization. The Naples International Film Festival is known for putting a priority on supporting filmmakers in every way, providing important encouragement for the art of independent film. The prize money we award to our winning filmmakers —typically over $10,000 each year —is a key part of these efforts, but it extends to other factors as well. We place a premium on connecting filmmakers with each other, and on exploring different ways to share these films with a wider audience. Film categories include narrative features, documentary features, short films and student -made films (K-12 Division and College/University Division). Offering such a diverse array of stories, voices and techniques creates a vibrant atmosphere of cultural celebration and collaboration. The unique structure and setting of NIFF draws audiences from across the country, typically seeing over 6,000 guests on average every year. This event is always the festive beginning of our new season, drawing a diverse crowd of attendees who do not want to miss this glamorous, must -see festival. Gershwin Centennial Celebration Beginning in February 2024, Artis—Naples will be celebrating the 100th anniversary of the debut of George Gershwin's Rhapsody in Blue with a vibrant slate of Naples Philharmonic performances and the debut of a novel exhibition at The Baker Museum entitled George Gershwin and Modern Art: A Rhapsody in Blue. On February 15 and 17, 2024, the Naples Philharmonic will perform the ever -popular Rhapsody in Blue in both the original jazz band and the orchestral versions under the direction of esteemed conductor David Robertson. Maestro Robertson has conducted some of the most prominent orchestras around the world, and his last visit #C2-23-24-0004 Page 6 of 26 I Packet Pg. 123 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org to Naples was when he conducted the Vienna Philharmonic in March of 2022. This performance will feature internationally acclaimed pianist Orli Shaham, who The New York Times has called a "brilliant pianist" and The Chicago Tribune referred to her as "a first-rate Mozartean." Then on March 15 and 16, world-renowned conductor Alexander Shelley will lead the Naples Philharmonic in a program featuring Gershwin's An American in Paris and works by other early 20th-century composers who were influenced by Gershwin, including Stravinsky and Ravel. This program will also feature a new, co - commissioned work by Grammy -nominated composer Anna Clyne. Described as a "composer of uncommon gifts and unusual methods" by The New York Times, Clyne will be debuting a concerto for saxophone and orchestra. Simultaneously, The Baker Museum will present the groundbreaking exhibition George Gershwin and Modern Art: A Rhapsody in Blue from February 10, 2024, to May 19, 2024. George Gershwin (1898-1937) is widely known and beloved for his innovative work as a composer, songwriter and pianist, though his passion and talents extended to the visual arts as well. Before his untimely death caused by a brain tumor at the age of 38, he produced more than 100 paintings, drawings and photographs. His collection of modern art was one of the most significant of his day, including about 150 paintings, drawings, sculptures and decorative objects by artists such as Picasso, Modigliani, Kandinsky, Chagall, Siqueiros, Utrillo, Vlaminck, Benton, Weber, Bellows, Derain, Soutine, Noguchi and others. Gershwin delighted in the immediacy of painting, telling his cousin, the artist Henry Botkin, "What a great advantage painting has over composing! When I finish a canvas it's there. That's the end. But a composition... after writing it, I have to assemble sixty musicians, and make arrangements of the music before I can hear the results of my efforts." He described painting and music in complementary terms, explaining that the two "spring from the same elements, one emerging as sight, the other as sound." As fellow composer Kay Swift recalled: " [George] turned to painting and turned back to music, and it was all rhythmic." According to biographer Merle Armitage, Gershwin was "in love with color and his palette in paint closely resembled the color of his music. Juxtaposition of greens, blues, sanguines, chromes and grays fascinated him." George Gershwin and Modern Art: A Rhapsody in Blue will be the first major museum exhibition devoted to the composer's passion for the visual arts, featuring approximately 60 works of art, as well as select ephemera and correspondence, from more than 15 public and private lenders. • Paintings, sculptures and other artworks from Gershwin's collection by leading modern artists from Europe, the United States and Latin America. • Paintings, drawings and photographs created by Gershwin. #C2-23-24-0004 Page 7 of 26 I Packet Pg. 124 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org • Works by noteworthy artists who were inspired by Gershwin and his music, such as Arthur Dove, Isamu Noguchi, Kara Walker and Andy Warhol. • Select ephemera and correspondence between Gershwin and members of his circle on art, music and the makings of his collection. • It will be accompanied by a fully illustrated catalogue including scholarly essays and never -before -published archival materials, photographs and correspondence. This groundbreaking exhibition will take a tour through Gershwin's visual dimension, expanding our understanding of the composer, his music and his impact on modern and contemporary art. This exhibition and the concurrent performances underscore the multidisciplinary mission of Artis—Naples and will provide a unique experience of art in all its forms for the community of Southwest Florida. George Gershwin and Modern Art: A Rhapsody in Blue will be organized by Artis—Naples, The Baker Museum and curated by Olivia Mattis, Ph.D., guest curator, and Courtney McNeil, museum director and chief curator. What is the artistic and cultural goals and vision for this project? The goal of NIFF is to provide a high -quality festival that allows film lovers to connect, exchange ideas and celebrate the art of film in a friendly, welcoming environment. Each year, NIFF welcomes thousands of individuals to the Kimberly K. Querrey and Louis A. Simpson Cultural Campus and its screening partner Silverspot Cinema to discover, discuss and enjoy film in all its forms. This festival also provides a platform for small or independent filmmakers to engage with audiences, be recognized for their works and receive awards and or prize money that can help propel their careers. The goal of George Gershwin and Modern Art: A Rhapsody in Blue exhibition and its associated performances by the Naples Philharmonic are to provide a pioneering perspective on one of the most creative minds of the early 20th century. These programs will provide a comprehensive examination and celebration of the multidisciplinary artistic passions of famed composer George Gershwin. Additionally, it will examine his influence on both visual and performing arts during the 20th century and beyond. Most importantly, these programs help to achieve Artis—Naples' multidisciplinary mission to inspire, educate and entertain the diverse Southwest Florida community. Artis—Naples staff will monitor the artistic excellence of these programs utilizing several different metrics such as audience attendance, post -event surveys and overall visual audience enjoyment. Senior leadership will review these metrics periodically and adjust programs as needed. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts #C2-23-24-0004 Page 8 of 26 I Packet Pg. 125 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? NIFF provides a unique environment for film lovers to engage in a high -quality festival located along Florida's beautiful paradise coast. The only major film festival in Collier County, NIFF attracts hundreds of visitors from around the state and country to enjoy three days of film festivities. Heading into its 15th year, NIFF continues to grow, receiving industry -wide attention and has been recognized as one of the top film festivals in the country. With the fusion of visual and performing arts, as well as George Gershwin's prominent reputation and popularity among the general public, we believe George Gershwin and Modern Art: A Rhapsody in Blue and its associated performances by the Naples Philharmonic will attract, expand and deepen our engagement with our audiences throughout the state and beyond. George Gershwin and Modern Art: A Rhapsody in Blue will be the first exhibition of its kind highlighting both the composer's passion for the visual arts and his influence throughout the art world. The performances by the Naples Philharmonic will feature world -class guest conductors and soloists of global acclaim that will attract music lovers from around the state and beyond to celebrate this music milestone. #C2-23-24-0004 Page 9 of 26 I Packet Pg. 126 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. A key focus of these programs is communicating it to a broad and diverse audience from around the country and beyond. To this end, the Artis—Naples communications team will launch an ambitious marketing plan that will span digital, print and radio advertisements to attract visitors and guests regionally and from around the country. Social media also plays an important role in these efforts, underscoring our desire to connect with wide audiences throughout multiple channels. The goal is to craft a strategic marketing and advertising campaign that receives high -quality impressions while also maximizing the impact of marketing funds. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Artis—Naples will plan a robust email marketing campaign for each of the proposed programs that will engage #C2-23-24-0004 Page 10 of 26 I Packet Pg. 127 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org the current email database of over 93,000 individuals located throughout the country. There are currently no plans to purchase additional email lists, but the current database is continuously growing at a rate of approximately 8% each year as new audiences engage with our programming. There is a goal to maintain the current average email open rate for the organization's weekly "Upcoming Events" e-blasts of 49% and click - through rate of close to 2%, while effectively communicating these programs to a diverse audience. When possible, these programs will be included in overall season e-blasts and weekly events e-blasts, in addition to their own dedicated e-blasts. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Understanding that print marketing is currently one of the most expensive advertising mediums with little opportunity to track impressions, Artis—Naples' communications team will create a strategic print marketing campaign that maximizes impressions to local and out of county audiences that have a strong affinity towards each project. Our strategy will focus on high quality publications with high volume distributions to cliental households, hotels and locations that match our current audience demographics. Print advertising plans are still tentative but will likely include Naples Daily News, Miami Herald, ArtDaily, Filmmaker Magazine, Gulfshore Life and MovieMaker Magazine. Additionally, Artis—Naples will distribute press releases to local, regional and national media outlets for potential coverage and feature articles. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. In coordination with the overall 2023-24 season marketing campaign, Artis—Naples produces several collateral pieces that are distributed widely in Collier County and mailed to previous ticket buyers located throughout the country. These pieces include a small season brochure that highlights the upcoming subscription and exhibition season with a distribution of 14,000; a larger brochure that covers a majority of the upcoming season with a distribution of 32,000; and season calendars that are updated throughout the year. These season calendars can also be folded to the size of a rack card and distributed to local hotels and other visitor information centers such as the Third Street South concierge gazebo and the Greater Naples Chamber. What types of digital advertising are you planning for this project? If not applicable, enter N/A. Artis—Naples plans to utilize a strong digital presence to promote these programs to local and out -of -county audiences. With the low cost -to -impression ratio, digital advertising will be a critical portion of the overall advertising plan and will help maximize funds from this grant. The goal is to craft effective digital campaigns that drive individuals to the Artis—Naples website and encourage an in -season website engagement rate of 68%. #C2-23-24-0004 Page 11 of 26 I Packet Pg. 128 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Digital advertising plans are still pending but will likely include Google ad display network, sponsored social media posts and web banner placements on partner websites such as MovieMaker, FilmFreeway and Gulfshore Life. What social media ads or posts are you planning for this project. If not applicable, enter N/A. The Artis—Naples communications team will curate strategic social media campaigns for each project in this proposal. Currently, Artis—Naples has an organic reach of 22,260 Facebook followers and 5,542 Instagram followers. Sponsored posts will be used to drive individuals to the Artis—Naples website with a goal of maintaining a click -through rate of 2% to 3%. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. Artis—Naples makes significant website changes annually to reflect the new season offerings, landing pages for performances and events, online calendars and supporter recognition. Describe any radio advertising campaigns. Paid radio advertising is being planned for the Naples International Film Festival and the Naples Philharmonic Masterworks series, with spots running a few weeks in advance of the programs on WAVV and WGCU. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Artis—Naples plans to create a commercial for NIFF that will be used for digital promotion and shown at screening partner Silverspot Cinema. While no paid TV advertising is currently planned, Artis—Naples will distribute press releases and event calendars to local, regional and national TV markets for coverage and promotion of each proposed program. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. For the Naples International Film Festival, we plan to continue to contract with John Wildman, a film industry professional who works to promote the festival on local, regional, national and international levels. #C2-23-24-0004 Page 12 of 26 I Packet Pg. 129 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Upload your marketing plan. N/FF2023 and Gershwin Centennial Celebration Marketing Plan.pdf #C2-23-24-0004 Page 13 of 26 I Packet Pg. 130 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. Artis—Naples plans to recognize this grant award by displaying the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council logo and or written recognition in several locations throughout the 23-24 Season: • Logo included in all program books for the season. • Logo placement on Artis—Naples website pages for supported programs. • Logo placement on banners and signage when applicable at Artis—Naples, and Silverspot Cinema (NIFF) during supported programs. • Logo placement on marketing collateral promoting supported programs. • Logo and or written acknowledgment on digital ads promoting supported programs. • Logo and or written acknowledgment on sponsored social media posts promoting supported programs. • Written acknowledgment of this grant support in all press releases of supported programs. • Logo and or written acknowledgment on all e-blasts promoting supported programs. • Verbal recognition during events associated with supported programs. #C2-23-24-0004 Page 14 of 26 I Packet Pg. 131 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Estimated Attendance 12,030 3,785 4,705 354 11,136 SubTotals: 32,010 Estimated Attendance 372 117 146 11 344 SubTotals: 990 Grand Totals: 33,000 #C2-23-24-0004 Page 15 of 26 I Packet Pg. 132 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $18 Average Ticket Price Child If free, enter $0 $10 Total Yearly Attendance For Organization - Adults 300,000 Total Yearly Attendance - Children 45,000 How will you collect attendance figures reported in the attendance projections? Attendance figures will be determined by ticket sales and household addresses of ticker purchasers Upload any files that helps support the attendance figures. Artis—Naples TDC Application FY24 Estimated Project Attendance.pdf #C2-23-24-0004 Page 16 of 26 I Packet Pg. 133 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Visitor Information Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night 35 How are you calculating and measuring the Average Stay and Room Nights? Average visitor stay is calculated based on the average length of the proposed programs. NIFF offers visitors the opportunity to stay up to four nights, while George Gershwin and Modern Art: A Rhapsody in Blue and its associated performances by the Naples Philharmonic will only offer visitors the opportunity of a one-night stay Number of hotel rooms for all three programs is estimated to be 3,696, which is calculated by dividing the estimated number of audience members who are traveling from outside of Collier County, by an average hotel occupancy of 2.5 people per hotel room. By looking at historical data we are estimating that 28% of audience members will be traveling from outside of Collier County. Then taking the total number of hotel rooms, divided by the total number of all program days/offerings of 106, we estimate that there will be an average of 35 hotel rooms per night for all programs proposed. Upload any additional files, charts or data on average stays or room nights. Artis—Naples, Average Number of Rooms per Night Calculation.pdf Room Block Total Rooms 124 Room Block Rate Variable List any hotels in your room block. Naples Grande Hilton Naples #C2-23-24-0004 Page 17 of 26 I Packet Pg. 134 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 25,135,000 36,477,522 36,000,000 Operating Expense 33,864,000 37,242,995 36,000,000 Project Expenses Total artistic fees for this project $194,512 Total expenses for this project $1,366,005 Total In -kind for this project $80,000 Sources of Project Cash Income A. Earned income $296,064 B. Contributed income $521,941 C. State arts agency income $150,000 D. Local government income $200,000 E. Other income (include applicant cash) $118,000 F. Total project cash income $1,286,005 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $194,512 B. Production Costs (personnel, equip.) $957,997 C. Space rental $0 D. Marketing (publicity, etc.) $73,090 E. Other expense $60,406 F. Total project cash expense $1,286,005 #C2-23-24-0004 Page 18 of 26 Packet Pg. 135 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Naples International Film Festival Dr. Richard Lublin and Christine Stahl Lublin - pending Collier County Tourist Development Council - pending Roger and Kathy Marino- pending Rick and Gayle Landuyt- pending Stan and Sarann Kraushaar- pending SubTotals: Project 2 Sponsors - list Project Name in first line George Gershwin and Modern Art: A Rhapsody in Blue National Endowment for the Arts- pending Collier County Tourist Development Council - pending SubTotals: Project 3 Sponsors - list Project Name in first line Artis—Naples Annual Fund Season Support Amount Sponsorship/Donation 0 50,000 50,000 25,000 25,000 25,000 $175,000 Amount Sponsorship/Donation 0 100,000 100,000 $200,000 Amount Sponsorship/Donation 0 #C2-23-24-0004 Page 19 of 26 Packet Pg. 136 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org State of Florida, Department of State, Division of 150,000 Cultural Affairs- pending Northern Trust- pending 25,000 PNC Private Bank- pending 25,000 Entech- pending 15,000 Naples Daily News- pending 15,000 SubTotals: $230,000 Project 4 Sponsors - list Project Name in the first Amount Sponsorship/Donation line SubTotals: $0 Project 5 Sponsors - list Project Name in the first Amount Sponsorship/Donation line SubTotals: $0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals: $0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals: $0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals: $0 Income Totals: $605,000 #C2-23-24-0004 Page 20 of 26 Packet Pg. 137 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis-Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 78,950 + 75,000 = 153,950 Exhib. Fees /Perf. Rights 40,562 + 0 = 40,562 Equipment/Supplies 66,800 + 0 = 66,800 Materials - Costume,Wigs No TDT 0 + 0 = 0 Materials - Lighting 0 + 0 = 0 Materials - Rentals 17,912 + 0 = 17,912 Materials - Scenic 0 + 0 = 0 Materials - Sound 5,739 + 0 = 5,739 Materials - Other 4,183 + 0 = 4,183 Sig nage/Collateral No TDT 24,295 + 0 = 24,295 Personnel - Ind Contract 187,237 + 0 = 187,237 Personnel - Staff No TDT 272,456 + 0 = 272,456 Transportation 176,605 + 75,000 = 251,605 Venue Rental 0 + 0 = 0 Restoration, Conservation, & Art Acquisition 24,000 + 0 = 24,000 Event Reception (Food Bev/Decor Labor) 103,770 + 0 = 103,770 Other Expenses 140,406 + 0 = 140,406 Subtotals: $1,142,915 + $150,000 = $1,292,915 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 0 + 0 = 0 Print Advertising 8,122 + 3,200 = 11,322 Other Print Materials 0 + 0 = 0 Digital Advertising 10,200 + 35,800 = 46,000 Social Media 0 + 8,500 = 8,500 Website 0 + 0 = 0 Radio 4,768 + 0 = 4,768 Broadcast 0 + 0 = 0 Video 0 + 2,500 = 2,500 Outdoor 0 + 0 = 0 #C2-23-24-0004 Page 21 of 26 Packet Pg. 138 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Out of Home (OOH) 0+ 0 = 0 Design/Production 0+ 0 = 0 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $23,090 + $50,000 = $73,090 Expense Totals: $1,166,005 + $200,000 = $1,366,005 #C2-23-24-0004 Page 22 of 26 I Packet Pg. 139 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. Income and expenses for these projects and the FY24 Organization Budget will be finalized at the end of April 2023. NIFF • In -kind funding includes food and beverages provided for opening reception, and hotel rooms for film makers. • Marketing costs include the cost of advertising film submissions that are collected in the spring prior to the next year's festival. • Other Expenses includes In -Kind support and other misc. supplies. Gershwin Exhibition • Transportation includes the cost of fine art shipping and creation of shipping crates. • Other expenses includes licenses and permits, additional fine art insurance needed for borrowed works, and use of copywritten materials for marketing and catalogue purposes. Enter any other general explanations you feel are necessary. #C2-23-24-0004 Page 23 of 26 I Packet Pg. 140 Support Material Title: Artis—Naples Project Budgets Download: 265151.pdf View File Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Title: Artis—Naples, The Baker Museum, Gershwin Exhibition Work S Download: 264944.pdf View File Title: Attendance by Various Projects NIFF, Exhibition, Concerts Download: 265693.pdf View File #C2-23-24-0004 Page 24 of 26 I Packet Pg. 141 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. 2022-23 COI GL.pdf Worker's Comp Coverage Yes #C2-23-24-0004 Page 25 of 26 Packet Pg. 142 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Artis—Naples, Inc. Application #C2-23-24-0004 Primary Contact: Mr. Kevin Smith Phone: (239) 254-2660 Email: ksmith@artisnaples.org Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. 2022-23 COI WC.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0004 Page 26 of 26 I Packet Pg. 143 Applicant Profile Applicant Type Legal Nam Date of 501(c)3 incorporation Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org Organization lisano Children's Museum of Naples 05/30/2003 Address 15080 Livingston Rd. Naples, Florida 34109 UNITED STATES Telephone Primary Contact Applicant Status Applicant Institution Applicant Discipline FEIN / TAX ID Date Organization Formed Fiscal Year Ends Date DUNS Number UEI Web Address (239) 514-0084 Roxanne Dyer Grants Coordinator Phone: (239) 260-1602 Email: grants@cmon.org Organization - Non -Profit Other Museum Multidisciplinary 01-0687133 05/30/2003 06/30 807859892 WMA9EYWKS2Y3 www.cmon.org Mission Statement CMON's mission is to provide an exciting, inspiring environment where children and their families play, learn and dream together! Organization History The Children's Museum of Naples (CMON) became a 501(c)3 in 2003, operating as a museum without walls until February 25, 2012, when the Golisano Children's Museum of Naples opened its doors to the public. During initial museum planning, there was a forecast of annual attendance at 50,000 to 75,000 each year. In March of 2019, we welcomed our millionth visitor, 6 years earlier than predicted. As of May 1, 2022, shortly after celebrating our 10-year anniversary, CMON has welcomed over 1,310,080 visitors to enjoy our playful learning experiences. #C2-23-24-0003 Page 1 of 27 I Packet Pg. 144 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Contact Information Roxanne Dyer (239) 260-1602 grants@cmon.org To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization Golisano Children's Museum of Naples DBA For Organization Golisano Children's Museum of Naples Federal ID Number 01-0687133 Organization Web Address www.cmon.org ORGANIZATION ADDRESS Street Address 15080 Livingston Rd. City Naples State FL Zip 34109 PHONE AND FAX Main Phone Number 239-514-0084 Fax Number #C2-23-24-0003 Page 2 of 27 Packet Pg. 145 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: 239-260-1616 CHIEF EXECUTIVE INFORMATION Chief Executive Title Chief Executive Officer First Name Jonathan Last Name Foerster Email Address joerster@cmon.org Phone Number 239-260-1702 Organizational Structure Nonprofit Roxanne Dyer (239) 260-1602 grants@cmon.org #C2-23-24-0003 Page 3 of 27 Packet Pg. 146 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Project Information Support Type Seasonal Support Project Name Seasonal Support for Traveling Exhibits 2023-2024 Location of the Project Roxanne Dyer (239) 260-1602 grants@cmon.org Traveling exhibits are positioned in a specific area designated for them on the first floor of the Golisano Children's Museum of Naples, 15080 Livingston Rd., Naples, FL 34109. These exhibits remain in the same position for the duration of the exhibition. Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? No iARTE VIVA! Start Date 2024-01-27 End Date 2024-09-08 Project Type Check all that apply. Exhibition If Project Type is Other, enter information about the Project Type. Short Summary of Project History: The Children's Museum of Naples (CMON) became a 501(c)3 in 2002, operating as a museum without walls until February 25, 2012, when the Golisano Children's Museum of Naples opened its doors to the public. During initial museum planning, there was a forecast of annual attendance at 50,000 to 75,000 each year. In March of 2019, we welcomed our millionth visitor, 6 years earlier than predicted. As of May of 2022, shortly after celebrating our 10-year anniversary, CMON has welcomed over 1,310,080 visitors to enjoy our playful learning experiences. Average annual attendance since CMON's inception is 136,000. Total attendance for 2022 was 155,000 and CMON is on pace to exceed this total by the end of 2023. #C2-23-24-0003 Page 4 of 27 I Packet Pg. 147 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Project Overview: Roxanne Dyer (239) 260-1602 grants@cmon.org To increase the number of visitors from outside of the Collier County area, Children's Museum of Naples (CMON) is requesting funding support to host 2 traveling exhibits at the museum during the 2023-2024 grant cycle. Proposed exhibit rental periods with contracts currently being finalized will be for these exhibits and tentative timeframes: Thomas & Friends: Explore the Rails - January 27, 2024 - May 12, 2024 Scooby-Doo! Mansion Mayhem - May 17, 2024 - September 8, 2024 "Overviews for both proposed exhibits have been uploaded to the Support Materials section. These were provided by the exhibit owner organizations. *Exact dates subject to minor adjustments due to unforeseen logistical changes. *Due to the nature of rentals, contract timelines, and grant consideration periods, the proposed exhibits are applications of currently available exhibits that CMON is pursuing through contract negotiation at the time of this writing. If any one of the exhibits goes under contract with another renter in the consideration period for this grant, a similar and equally as engaging exhibit would be substituted. Detailed Project Description Target audiences: -Children ages 2-7, families, and school groups. -Individuals, particularly women, ages 18 to 49 with children under the age of 10 who live outside of the Paradise Coast market. CMON is proposing partnership with the TDT/TDC to help fund two traveling exhibit rentals during the grant cycle for 2023-2024. In addition to meeting all reporting requirements, CMON agrees to incorporate the current TDT/TDC logo on all promotions and website. The traveling exhibits selected match the age range, educational level, multi -generational appeal, and wide interactive nature to attract families visiting Florida as they travel with children, grandchildren, and mixed age family units. Each exhibit rental has been specifically selected to match CMON's mission in partnership with high quality and value -based fabricating museums that provide traveling exhibit offerings. The exhibits proposed have strong track records for thoughtful design, sturdy, and engaging appeal, and responsive and knowledgeable #C2-23-24-0003 Page 5 of 27 I Packet Pg. 148 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org technicians available for remote and onsite installation, troubleshooting, and support for the duration of the rental. The traveling exhibits selected for this project will offer experiences for children based on STEAM (Science, Technology, Engineering, Art, Mathematics) learning concepts and will also enhance and support CMON's focus on providing exhibits that help build Executive Function Skills in children. Executive function life skills have been found to play a particularly critical role in early childhood development as well as later school and life success. Executive function skills fall into three major categories: working memory, mental flexibility, and self-control. The informal learning opportunities and hands-on experiences offered at CMON play a pivotal role in promoting the development of these important skills. Research has revealed that executive function life skills are an important predictor of long-term development outcomes and are called "the building blocks for the early development of both cognitive and social capacities." They are an excellent predictor of school achievement, likelihood of graduating from college, improved SAT scores, achievement in adulthood, and improved physical health. Educators recognize these skills often provide a better predictor of children's likelihood of success than an IQ level does. Studies show that through open-ended, self -directed and guided play, young children can learn to regulate their behavior, lay the foundation for later learning in math and science, figure out complex negotiations in social relationships, build a repertoire of problem -solving skills, learn to communicate effectively and build capacity to take on challenges. The experiences CMON provides build the executive function life skills essential to success in learning and in life. CMON is an expert in immersive, experiential, self -directed and hands-on learning. We provide many of the hallmarks of informal learning as project -based and inquiry -based learning, responding to individual interest and abilities, and providing personalized learning environments that inspire curiosity and fuel a passion for learning. TIMELINE: *Exhibit #1 - Thomas & Friends, Explore the Rails: Arrives at CMON in mid -January 2024 with one week planned for installation before the tentative opening on 1/27/2024. This exhibit is scheduled to be de -installed in mid -May 2024, with the next exhibit arriving immediately following. The timeline for this exhibit coincides with the busiest part of the tourist season for Florida and SWFL to include Collier County. Attendance report from fabricator/owning museum: 41 tours completed or in progress to -date since its inception in 2014 with attendance reporting as of 2,004,430 as of 3/9/2023. #C2-23-24-0003 Page 6 of 27 I Packet Pg. 149 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org *Exhibit #2 — Scooby Doo! Mansion Mayhem: Arrives in the first half of May 2024 and will be installed immediately after Exhibit #1 is deconstructed. Exhibit #2 will remain in place until early September 2024. This timeline coincides with the end and restart of schools in many other states and other countries of origin. This is also a very busy time of year for tourist activity in our area. Attendance info from fabricator/owning museum: The Children's Museum of Indianapolis 6/4/22-1/22/23 and saw 387,700 visitors. A quote from the Henry Ford Museum in Dearborn, MI, who currently has this exhibit: "A quick note that our opening weekend of the exhibit went wonderfully! We set a record -breaking member preview attendance and all visitors were extremely happy with the exhibit and loved the interactive elements I'm excited to see how it is enjoyed throughout its time here!" **Overviews for both proposed exhibits have been uploaded to the Support Materials section. These were provided by the exhibit owner organizations. The overview documents provide rich detail, context, and images to illustrate the aspects and benefits for attendees. What is the artistic and cultural goals and vision for this project? CMON is a brain -building powerhouse of play and is to be accessible to all children and their families. Buoyed by a deep understanding of the research and science of children's learning, CMON expands these possibilities for all children, regardless of physical or financial limitations. CMON is well -positioned to advance this work and has the potential to be a pioneer, leading the way forward. CMON provides services to children and families by creating an environment that fosters the natural curiosity of children and encourages them to make discoveries, deepen common interests, expand words and knowledge, and connect their curiosity to the wider world. This is done through self -directed, experiential, and content rich learning to enhance artistic and cultural expansion for children and the adults who accompany them. CMON strives to: *Bring licensed characters into the museum through exhibits that are appealing to all ages and provide opportunity for intergenerational experiences to increase bonding, story telling, and family experiences. *Bring in exhibits from outside vendors and other museums to compliment the existing artistic value of the museum with diverse visual representations and learning opportunities. *Provide a unique exhibit experience that draws in new families of all cultures and economic status due to the easily recognizable characters and beloved personalities. #C2-23-24-0003 Page 7 of 27 I Packet Pg. 150 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org *Incorporate depictions of multicultural children and their families in advertising templates, exhibit signage and marketing materials. This makes the exhibit more relatable for diverse cultures. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? CMON is the only children's museum in SWFL and one of very few venues that provides themed, STEAM - based (Science, Technology, Engineering, Art, Math) education and entertainment exclusively designed for young children. Many children visit our region as tourists each year and therefore CMON meets a distinct need for youth -based programming that is extremely unique, appealing, and engaging. This appeal further extends to delight and engage the adults that accompany them. Being able to provide new, exciting, traveling exhibits each season allows CMON to attract new visitors and also draw prior tourists to return visit the museum to explore what is new and seasonal to our region over and over again. CMON is committed to providing rich new exhibit experiences such as the ones proposed in this application each year within our financial and organizational capacities. Partnering with the TDT to help fund and promote these experiences will extend the reach and increase the overall appeal of the Paradise Coast/Collier county area. #C2-23-24-0003 Page 8 of 27 I Packet Pg. 151 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Marketing Plan Roxanne Dyer (239) 260-1602 grants@cmon.org The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Mission Statement: To provide an exciting, inspiring environment where children and their families play, learn, and dream together. CMON will feature two limited time traveling exhibits that have established brand recognition to drive visitors and tourists to the area. Grant funds from The Collier County Tourist Development council will be used to fund the marketing strategies outlined below, targeting tourists both locally and out -of -market. CMON agrees to incorporate the current CVB logo with URL on all promotions for this project. Marketing Goals: 1. Increase the number of families who visit CMON. 2. Increase the number of Out of Home visitors to CMON. #C2-23-24-0003 Page 9 of 27 I Packet Pg. 152 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: 3. Increase the number of Out of State visitors to CMON. Roxanne Dyer (239) 260-1602 grants@cmon.org Target audience: Individuals 18 to 49, particularly women, with children under the age of 10 who live outside of the Paradise Coast market. We will feature two limited time traveling exhibits, that have established brand recognition, to drive visitors and tourists to the area. Grant funds from The Collier County Tourist Development Council will be used to fund the strategies outlined below, targeting tourists both locally and out -of -market. *CMON plans to incorporate the current CVB logo with URL on all promotions for this project. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. CMON will utilize two email strategies for email marketing. CMON continues to grow its out -of -market email list by using cookie data collected in our digital advertising, from the Super Pixel on our website that collects data every time someone visits cmon.org, and from subscribers to our newsletter. This allows us to develop curated lists with location -based filters for individuals who have an established interest in CMON. Measurement of this strategy will include the open rates of emails and click -through rates. 1. Auto -send emails that will be sent to everyone who visits the traveling exhibit webpage which will include more detailed information about the exhibit and the museum. 2. Single subject emails to out -of -market guests both leading up to the opening of the exhibit as well as throughout, highlighting the educational aspects of the exhibit as well as special events related to the exhibits. *CMON plans to incorporate the current CVB logo with URL on all email marketing for this project. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. CMON will purchase ad space in Key West Florida Weekly and South Florida Family Life to attract out -of - market visitors to our traveling exhibits. The Key West Florida Weekly is distributed in the Florida Keys as well as placed on the Key West Express for visitors to view as they travel to SWFL. South Florida Family Life is distributed to families in Broward, Miami -Dade, and Palm Beach counties, who would be prime candidates for a weekend trip to the Paradise Coast. The objective of the print ads is increased brand awareness of our limited time traveling exhibits and would be measured by increased attendance to CMON. *CMON plans to incorporate the current CVB logo with URL on all print advertising for this project. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. #C2-23-24-0003 Page 10 of 27 I Packet Pg. 153 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org Additional print materials will be a part of our local initiative to attract out-of-state residents to our facility. CMON has established relationships with local hotels including the Hyatt and both Ritz Carlton locations, where we will place rack cards for their guests to use. The goal of this initiative is to increase attendance to the museum and will be measured placing a coupon with a unique code on the rack cards that will allow us to monitor and track their usage. *CMON plans to incorporate the current CVB logo with URL on all other print materials for this project What types of digital advertising are you planning for this project? If not applicable, enter N/A. CMON will focus its digital advertising campaign in targeted ads with mobile geofencing. CMON will create advertisements highlighting the traveling exhibits that will be served to customers on popular websites such as weather.com or the New York Times. CMON will establish geofencing locations across Florida to target out -of - market families to visit the Paradise Coast. Some examples of locations will include Fort Myers Airport, Punta Gorda Airport, Sarasota Bradenton International Airport, the Tampa Zoo, Busch Gardens Tampa, and Bok Tower Gardens. If clicked, the ads will lead back to the CMON website where consumers can get more information about the exhibit and CMON overall. The target market for our ads will be already visiting Florida as well as Florida residents who will make weekend visits to Paradise Coast. The success of the digital ad campaign will be measured by reach and clicks. Similar campaigns are on target to have a reach of 50,000 and a 1 % Click through rate, which will be target benchmarks for this campaign. *CMON plans to incorporate the current CVB logo on all digital advertising for this project. What social media ads or posts are you planning for this project. If not applicable, enter N/A. CMON will maintain our standard posting schedule through our social media channels and in and out -of -area targeted, sponsored posts disseminated through Facebook and Instagram. Plans include seeking opportunities to connect with social media influencers ("mommy-bloggers") to highlight the benefits of visiting CMON during a family trip to Southwest Florida. *CMON plans to incorporate the current CVB logo on all posts for this project. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. CMON's website was completely updated under two years ago. All traveling exhibits in this project will be detailed and promoted on our website. www.cmon.org *CMON plans to incorporate the current CVB logo with URL on our website pages for this project. #C2-23-24-0003 Page 11 of 27 I Packet Pg. 154 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org Describe any radio advertising campaigns. CMON will partner with IHeartRadio to advertise on their radio stations. The advertisements will be 30 seconds in length and available in the Sarasota -Bradenton, Miami -Ft. Lauderdale, and Fort Myers -Cape Coral markets. The audience that has been identified with the radio stations is parents with young children. These ads will reach families road tripping as well as families in those markets for overnight stays in Paradise Coast. The objective of the radio ads would be increased brand awareness of our limited time traveling exhibits and would be measured by increased attendance to CMON. *CMON plans to incorporate mentions of CVB as partner on radio promotions for this project. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. Outdoor/Billboards CMON will advertise on billboards along 1-75 in Wesley Chapel, Tampa, and Port Charlotte as well as along US-41 in Lee County. The goal of the billboards will be to encourage travel to Naples and CMON for road tripping families and potential visitors. Out of home advertising CMON will be focused on local initiatives targeted at tourists and out of state residents arriving at RSW and using the trolley as transportation in downtown Naples. 1. CMON will place digital advertisements on screens in the Baggage Claim area for visitors to view while they are waiting on their luggage. 2. CMON will place an in the visitor's guidebooks that are available inside all the trolleys run by Naples Transportation & Tours. The success of this ad will be measured by placing a coupon with a unique code that will allow us to monitor and track their usage. *CMON plans to incorporate the current CVB logo with URL on all promotions for this project. **CMON will solely fund banners for the exterior of our building and to be hung throughout the park advertising the upcoming exhibit. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A #C2-23-24-0003 Page 12 of 27 I Packet Pg. 155 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Roxanne Dyer Phone: (239) 260-1602 Email: grants@cmon.org *Any promotions not yet determined that would fit into this category woiuld also include the CVB logo and URL as required. Upload your marketing plan. TDC marketing plan 2024 FINAL.pdf #C2-23-24-0003 Page 13 of 27 Packet Pg. 156 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Recognition Plan Roxanne Dyer (239) 260-1602 grants@cmon.org Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. -Inclusion of CVB logo with URL on all print advertisements and print material, emails highlighting the traveling exhibit, and all signage & out of home advertising -Inclusion of CVB logo with URL on traveling exhibit webpage on cmon.org -Inclusion of locally sponsored by CVB line in all radio advertisements -Listing of Collier County Tourist Development Council on donation wall at the entrance of the museum -Listing in 2024 annual report #C2-23-24-0003 Page 14 of 27 I Packet Pg. 157 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org Estimated Attendance 44,800 3,675 9,923 1,102 280 SubTotals: 59,780 Estimated Attendance 36,400 3,080 8,190 910 140 SubTotals: 48,720 Grand Totals: 108,500 #C2-23-24-0003 Page 15 of 27 i Packet Pg. 158 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Attendance Information Description Roxanne Dyer (239) 260-1602 grants@cmon.org This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 20 Average Ticket Price Child If free, enter $0 20 Total Yearly Attendance For Organization - Adults 85,400 estimated for the entire grant cycle of October 1, 2023 - September 30, 2024. Total Yearly Attendance - Children 155,000 estimated for the entire grant cycle of October 1, 2023 - September 30, 2024. How will you collect attendance figures reported in the attendance projections? Attendance figures are collected and categorized through our Point of Sale system when visitors enter and purchase admissions. * A detailed spreadsheet of the survey provided by the TDC has been uploaded to the Support Material section of this application. 104 surveys have been administered at the time of this writing during CMON's current traveling exhibit, Namaste' India. this exhibit is part of the current project that was approved in the TDC grant application for 2022-2023 cycle. Data points of note from the results are: -In your opinion, was this exhibition a meaningful artistic and/or cultural experience? Strongly agree - 63% Agree - 31 % -This program or activity broadens the sense of the Paradise Coast/Collier County arts and culture? Strongly agree - 57% Agree - 34% - Are you staying overnight in the Naples, Marco Island, Everglades area on this trip? Yes - 27% No - 48% No response to this question - 25% #C2-23-24-0003 Page 16 of 27 I Packet Pg. 159 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org -All comments submitted are in the spreadsheet, but a few of note include: "I love all the interactive entertainment. My family loved it and had an amazing day!!" "This is a great exhibit! It was very thoughtfully planned to drive exposure to new cultural experiences through play." "This exhibit was one of the best I have seen here. My child was engaged in every part of it. We spent most of our visit there." "Inspired us so we added India to our "Adventure Bucket List" !!!" Upload any files that helps support the attendance figures. Golisano Children's Museum of Naples Projected Exhibit Attendance - Adults 2023-2024-FINAL.pdf #C2-23-24-0003 Page 17 of 27 I Packet Pg. 160 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Visitor Information Average Visitor Stay (in number of nights) 2.5 Number of Rooms Per Night 1.7 Roxanne Dyer (239) 260-1602 grants@cmon.org How are you calculating and measuring the Average Stay and Room Nights? Devised from past survey data. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. Currently CMON does not have any room block data. CMON places rack cards at The Ritz Carlton, Naples; The Ritz Carlton Naples, Tiburon; Naples Grande Beach Resort; La Playa Beach & Golf Resort. #C2-23-24-0003 Page 18 of 27 Packet Pg. 161 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Budget Roxanne Dyer (239) 260-1602 grants@cmon.org This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 3,254,970 3,671,670 4,038,837 Operating Expense 3,297,667 3,747,853 4,038,837 Project Expenses Total artistic fees for this project $150,000 Total expenses for this project $721,132 Total In -kind for this project $0 Sources of Project Cash Income A. Earned income $420,980 B. Contributed income $88,954 C. State arts agency income $22,500 D. Local government income $188,698 E. Other income (include applicant cash) $0 F. Total project cash income $721,132 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $150,000 B. Production Costs (personnel, equip.) $34,200 C. Space rental $21,840 D. Marketing (publicity, etc.) $160,972 E. Other expense $354,120 F. Total project cash expense $721,132 #C2-23-24-0003 Page 19 of 27 I Packet Pg. 162 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Project Income - Sponsorship Detail Roxanne Dyer (239) 260-1602 grants@cmon.org List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project I as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line CMON Traveling Exhibits 2023-2024 FL Dept. of State, Division of Arts & Culture SubTotals: Project 2 Sponsors - list Project Name in first line SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Project 5 Sponsors - list Project Name in the first line SubTotals: Project 6 Sponsors - list Project Name in first line SubTotals: Amount Sponsorship/Donation 0 22,500 $22,500 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 #C2-23-24-0003 Page 20 of 27 Packet Pg. 163 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: Roxanne Dyer (239) 260-1602 grants@cmon.org Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $22,500 #C2-23-24-0003 Page 21 of 27 Packet Pg. 164 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 0 + 0 = 0 Exhib. Fees /Perf. Rights 75,000 + 75,000 = 150,000 Equipment/Supplies 0 + 0 = 0 Materials - Costume,Wigs No TDT 0 + 0 = 0 Materials - Lighting 0 + 0 = 0 Materials - Rentals 0 + 0 = 0 Materials - Scenic 0 + 0 = 0 Materials - Sound 0 + 0 = 0 Materials - Other 0 + 0 = 0 Sig nage/Collateral No TDT 0 + 0 = 0 Personnel - Ind Contract 0 + 3,000 = 3,000 Personnel - Staff No TDT 289,877 + 0 = 289,877 Transportation 9,600 + 9,600 = 19,200 Venue Rental 0 + 0 = 0 Fork Lift Rentals 6,000 + 6,000 = 12,000 Crate Storage 10,920 + 10,920 = 21,840 Other 64,243 + 0 = 64,243 Subtotals: $455,640 + $104,520 = $560,160 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 5,500 + 5,500 = 11,000 Print Advertising 14,710 + 14,710 = 29,420 Other Print Materials 2,000 + 2,000 = 4,000 Digital Advertising 4,000 + 4,000 = 8,000 Social Media 5,000 + 0 = 5,000 Website 0 + 0 = 0 Radio 13,400 + 13,400 = 26,800 Broadcast 0 + 0 = 0 Video 0 + 0 = 0 Outdoor 16,600 + 16,600 = 33,200 #C2-23-24-0003 Page 22 of 27 I Packet Pg. 165 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Roxanne Dyer (239) 260-1602 grants@cmon.org Out of Home (OOH) 15,584 + 27,968 = 43,552 Design/Production 0+ 0 = 0 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $76,794 + $84,178 = $160,972 Expense Totals: $532,434 + $188,698 = $721,132 #C2-23-24-0003 Page 23 of 27 I Packet Pg. 166 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Financial Explanations Roxanne Dyer (239) 260-1602 grants@cmon.org Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. *A detailed budget and expense breakdown workbook was uploaded to the Support Materials section under "Documents". *Admission rates were adjusted at the beginning of 2023. Adults and children are charged the same rate. Local residents are charged $15 and out of area visitors are charged $20 admission. Attendees who present an EBT card are charged $2 per person. *Earned income calculation applies the various admission rates listed above in the Project Attendance section and calculates a 25% square footage figure based on the area the exhibits are positioned in the museum. *CMON is officially changing the fiscal year over the course of 2023. It will change from a calendar year to July 1 - June 30 starting on 7/1/2023. We are currently operating under a half year budget with a new full year budget to be implemented on 7/1 /2023. Figures for the entire 2023 year in this application are a combination of approved half year budget and the addition of estimates for the second half of 2023. Enter any other general explanations you feel are necessary. #C2-23-24-0003 Page 24 of 27 I Packet Pg. 167 Support Material CM \ Title: WON Logo Download: 259036 View File Title: Scooby Doo Exhibit Overview Download: 265039.pdf View File Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Title: Arts & Culture Survey Title: Billboard Proof of Play Download:264920.xlsx Download:265034.pdf View File View File Title: Thomas the Train Exhibit Overview Download: 265040.pdf View File Roxanne Dyer (239) 260-1602 grants@cmon.org Title: Billboards - CMON 2023 Download: 265035.pdf View File Title: Project Budget 2023- 2024 Download: 265033.xlsx View File #C2-23-24-0003 Page 25 of 27 Packet Pg. 168 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Phone: Email: Submission Checklist Roxanne Dyer (239) 260-1602 grants@cmon.org Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. CMON COI 2023-24.pdf Worker's Comp Coverage Yes #C2-23-24-0003 Page 26 of 27 Packet Pg. 169 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Golisano Children's Museum of Naples Application #C2-23-24-0003 Primary Contact: Roxanne Dyer Phone: (239) 260-1602 Email: grants@cmon.org Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. CM Workers Comp 2023.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes certify that the information included in this grant application is accurate and complete. Yes understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0003 Page 27 of 27 Packet Pg. 170 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Applicant Profile Applicant Type Organization Legal Nam Ifshore Playhouse Address 2640 Golden Gate Pkwy Ste 211 Suite 211 Naples, Florida 34105 UNITED STATES Telephone (814) 218-6197 Primary Contact Kimberly Dye Chief Advancement Officer Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Applicant Status Organization - Non -Profit Applicant Institution None of the Above Applicant Discipline Multidisciplinary FEIN / TAX ID 90-0178566 Date Organization Formed 05/21/2004 Fiscal Year Ends Date 06/30 DUNS Number 000000000 UEI Web Address gulf shoreplayhouse.org Mission Statement Gulfshore Playhouse is passionately committed to enriching the cultural landscape of our region by producing professional theatre to the highest artistic standards and providing unique educational opportunities to diverse groups of people in a spirit of service, adventure, and excitement. Our work is inspired by a belief in the magic of theatre to expand the imagination, challenge the senses, provoke discussion, and revitalize in our audience an understanding of our common humanity. This belief drives the care with which we treat our artists, audiences, students, staff, and members of the greater community. Organization History Gulfshore Playhouse was founded by Kristen Coury who moved from New York City to Naples after many years of working for Broadway producers and commercial theatre. Her vision was to unite the best working professional actors and designers from across the country to create Broadway -caliber theatre in Southwest Florida. By 2006, Gulfshore Playhouse premiered its first full-scale production. At that time, Gulfshore Playhouse moved into its current venue, the Norris Center. Since then, the organization has grown to produce a full season of professional productions including World Premieres, reimagined classics, and contemporary #C2-23-24-0013 Page 1 of 24 i Packet Pg. 171 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org work. Additionally, Gulfshore Playhouse created an annual New Works Festival to help usher in the next generation of American theatre and offers audience engagement opportunities for patrons to deepen their relationship with the work onstage. Part of the founding vision was to have a robust educational wing that would create programs for Southwest Florida's students. Coury and Irene Horowitz, the inaugural Director of Education, created "ART SMART" in 2007, an in -school residency program, and in 2009, the Playhouse began offering extracurricular performance opportunities for students. Since then, Gulfshore Playhouse Education has grown to serve more than 14,000 people each year through a variety of productions, camps and classes, in - school programs, and community partnerships. In 2022, Gulfshore Playhouse became a member of the League of Resident Theatres (LORT) and has grown to an annual budget of $6.9 million, employing over 50 team members. #C2-23-24-0013 Page 2 of 24 i Packet Pg. 172 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization Gulfshore Playhouse DBA For Organization Federal ID Number 90-0178566 Organization Web Address gulfshoreplayhouse.org ORGANIZATION ADDRESS Street Address 2640 Golden Gate Pkwy Ste 211 City Naples State FL Zip 34105 PHONE AND FAX Main Phone Number 8142186197 Fax Number #C2-23-24-0013 Page 3 of 24 Packet Pg. 173 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org CHIEF EXECUTIVE INFORMATION Chief Executive Title Chief Advancement Officer First Name Kimberly Last Name Dye Email Address kdye@gulfshoreplayhouse.org Phone Number 8142186197 Organizational Structure Nonprofit #C2-23-24-0013 Page 4 of 24 i Packet Pg. 174 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Project Information Support Type Single Project Project Name A Toast to the Future: 2023-2024 Gulfshore Playhouse season Location of the Project Naples, FL Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? No iARTE VIVA! Start Date 2023-10-01 End Date 2024-06-30 Project Type Check all that apply. Performance If Project Type is Other, enter information about the Project Type. Short Summary of Project Gulfshore Playhouse has curated a season filled to the brim with the highest -caliber experiences. Heartfelt musicals, charming comedies, and double-edged contemporary work that will make people laugh and think. Celebrating its 20th anniversary and its last year in the Norris Center, the 2023-2024 will be both. historic and memorable. This project grant will support specific production expenses for the "Toast to the Future" season. Detailed Project Description Gulfshore Playhouse creates theatre of the highest caliber because we believe that diverse theatre experiences brought to life by professionals can transform lives. We create experiences to the highest professional standards for all people. True to our mission statement and organizational charter, we are creating a place where diverse groups of people can experience, enjoy, and participate in professional theatre and educational programming produced to the highest artistic standards. Because we believe that inclusion is essential to fully understanding our common humanity, Gulfshore Playhouse aspires to be an inclusive space #C2-23-24-0013 Page 5 of 24 i Packet Pg. 175 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org where people from all walks of life are welcomed, respected, seen, and valued. We work to be an artistic home for diverse artists, staff, students, and audiences. Our charter: www.gulfshoreplayhouse.org/charter/ EDI&A Commitment: We create experiences to the highest professional standards for all people. True to our mission statement and organizational charter, we are creating a place where diverse groups of people can experience, enjoy, and participate in professional theatre and educational programming produced to the highest artistic standards. Because our mission is to use theatre as a means of understanding our common humanity, our goal is to uphold an organizational culture that fosters a sense of belonging among our staff and the community of artists, students, and audience members we serve. We promote equity, diversity, inclusion, and accessibility as a cornerstone of our operations, acknowledging that this ongoing work requires a continuous investment of time, resources, and understanding. At Gulfshore Playhouse, we are committed to being an agent of change in the theatre industry and in our community through storytelling, relationship -building, and educational opportunities, helping us become a more equitable, inclusive, anti -racist, and diverse institution. Theatre creates many opportunities for people from all walks of life to come together and experience art as a community while creating dialogue that broadens our perspectives and our understanding of one another. 26 MILES: OCT 12-29, 2023 26 Miles is the story of a broken family rediscovering understanding, redemption, and love. THE WINTER WONDERETTES: NOV 16-DEC 17, 2023 Rock around the Christmas tree with this festive confection of 1960s holiday hits sung in "marvelous" four-part harmony! THE REFUGEES: JAN 11-FEB 4, 2024 Equal parts hilarious and thought -provoking, The Refugees is a bold new comedy exploring patriotism, identity, and belonging. INTO THE BREECHES: FEB 22-MAR 24, 2024 In 1942, a passionate, albeit inexperienced, band of actresses move from the sidelines to centerstage to mount an ambitious Shakespearean production. Will their performance be a victory on the home front or a disaster of epic proportions? SHE LOVES ME: APR 4-28, 2024 #C2-23-24-0013 Page 6 of 24 i Packet Pg. 176 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org An effervescent, witty, romantic musical that will have you falling in love! She Loves Me is the perfect love letter to bid adieu to nearly two decades of performances at the Norris Center before moving into the Baker Theatre and Education Center in fall 2024. What is the artistic and cultural goals and vision for this project? Produce and deliver (5) mainstage shows during the 2023-2024 season, wrapping up our history with the Norris Center as we prepare for our move into the Baker Theatre and Education Center in mid-2024. Additionally, build local and national awareness of the new facility through a pre -opening campaign efforts built around our final season in the Norris Center. The new Baker Theatre and Education Center will have more productions and more seats to fill so awareness among non-traditional audiences and tourists is a key component of long-term plans. Growing the audience base is a top priority as the theatre seeks to move toward year-round programming (vs. high season programming that has been our staple for the last 20 years). Naples' economy is heavily dependent on the season from November to April when the majority of seasonal residents are present and tourism is at its peak. Gulfshore Playhouse has ambitions to provide year-round programming that can be enjoyed by full-time residents, including opportunities for families. The majority of current patrons are over 65 and seasonal. The marketing department will explore new ways to build awareness and engagement from non-traditional audiences. This will help grow the Playhouse's local and national profile and therefore encourage more people to relocate or visit the region. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? Gulfshore Playhouse epitomizes Naples' growing reputation as a destination for arts and culture. We craft magnificent moments with exceptionally talented people, because we believe that diverse theatre experiences, brought to life by professionals, can transform lives. We bring Broadway -quality work to life right here in Southwest Florida and aim to be the destination for the best professional theatre in the region. With our growing national brand recognition, we know audiences will come from beyond to region to see what Gulfshore Playhouse has to offer. #C2-23-24-0013 Page 7 of 24 i Packet Pg. 177 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. For the 2023-2024 Season, Gulfshore Playhouse aims to be the theatrical destination of choice for those traveling to Collier County, whether from out of state or within Florida. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Our growing list of over 20,000 opt -in email addresses continues to grow as we build new audiences for each production. For this next season, we intend to launch a highly -engaged email marketing inititative to those who are ranked at 4+ out of 5 starts in terms of open rate, clicks, and shares. Gulfshore Playhouse is working with a new digital marketing partner, Feathr, which aims to grow brand #C2-23-24-0013 Page 8 of 24 i Packet Pg. 178 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org awareness amongst likely -to -buy audiences, look -a -like audiences, and audiences through event geo-fencing By placing a tracking pixel on our website, we can follow audiences who have visited our website and serve them ads throughout their online experiences elsewhere. We will also engage in email mapping, targeting those on our lists already through their dedicated IP addresses and reach then when they are not on our site. From there we can do look -alike email mapping and add these audiences to our email lists and serve them promotions, sales, and general information about the Theatre. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Print Advertising While most of our print advertising does rely heavily on our local Collier County publications, like Naples Daily News and the Naples Press, we do intend to continue to advertise in entertainment -centric reach publications like Ft. Myers Magazine and Happenings, both based in Lee County. Additionally, we do advertise in Naples on the Gulf and the seasonal area map which are mainly distributed to tourist visiting the area. Our reach extends too with ads in Naples Illustrated and Gulfshore Life Magazines. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Direct Mail Of our most recent direct mail list of past buyers, over 54% of the contacts reside outside Collier County, and of those only 445 are Florida residents from Jacksonville to Miami and beyond. These contacts would be sent a direct mail postcard and follow emails for each show in the season. Breakdown • Cost per piece including print and postage: $0.56 • # Contacts: 2,450 • Total spent per show: $1,372 • # of Shows: 5 • Total Annual Spend: $6,860 What types of digital advertising are you planning for this project? If not applicable, enter N/A. Gulfshore Playhouse is working with a new digital marketing partner, Feathr, which aims to grow brand awareness amongst likely -to -buy audiences, look -a -like audiences, and audiences through event geo-fencing By placing a tracking pixel on our website, we can follow audiences who have visited our website and serve them ads throughout their online experiences elsewhere. #C2-23-24-0013 Page 9 of 24 i Packet Pg. 179 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org We will also engage in email mapping, targeting those on our lists already through their dedicated IP addresses and reach then when they are not on our site. Through geo-fencing, we can target specific a radius around a location or target a dedicated past and future events and reach audiences in those locations. Highly trafficked area like 5th Avenue South, Mercato, and Artis-Naples will serve as hubs to reach new audiences who are in the surrounding areas, whether local or visiting. Where applicable, CVB sponsorship mention would be included in targeted digital ads to those visiting our website. Using a web tracker, we can identify over 30% of our online traffic and subsequent re -targeted guests are from beyond the region. As guest makes plans to travel to Collier County, we can continue to serve them ads post -web visit that include the CVB logo. The digital spend estimate for next season is $30,000. Allocating 40% of that to tourism would equate to $9,000. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Through our work with Feathr, we will continue to grow our social media outreach, targeting look -a -like audiences who are looking for live theatre in the area. Through cross -posting with partnering organizations, we continue to extend our brand awareness. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. We are working with Cause Inspired Media to grow our SEO and move further up the list of desired destinations. Working to integrate the most popular phrase searched in the area are surely moving Gulfshore Playhouse to be more prominent when audiences search for phrases like "things to do in Naples," "events in Naples," "what to do in Naples." Using the keyword terms to re -configure our website will bring more traffic to Gulfshore Playhouse and the arts in Collier County. Describe any radio advertising campaigns. We continue to see good returns on our partnership with BOB and MIX FM as well as our underwriting on WGCU. We will continue these efforts in coming seasons. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Additionally, Gulfshore Playhouse aims to extend brand recognition through television broadcast ads which reach well beyond Collier County, roughly 60% of the audience is either Lee or Charlotte County based. The spend for the full season is $15,000. Expected stations include WINK, CW, MyTV, and NBC2. The CVB logo would be featured on the closing slide for each TV spot and listed as a sponsor. Accounting for 60% of that spend, $9,000 would be allocated towards tourism efforts. #C2-23-24-0013 Page 10 of 24 i Packet Pg. 180 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. While we don't currently have plans to do any outdoor advertising, we're investigating the presence of a arts - centric digital signage at RSW and key shopping area such as Mercato and Waterside shops. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded #C2-23-24-0013 Page 11 of 24 i Packet Pg. 181 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. Logo and sponsorship would be in all print and TV ads, on direct mail, on social, as well as any signage. #C2-23-24-0013 Page 12 of 24 Packet Pg. 182 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Estimated Attendance 15,215 935 2,540 2,250 20,940 SubTotals: 41,880 Estimated Attendance 1,400 0 0 0 0 SubTotals: 1,400 Grand Totals: 43,280 #C2-23-24-0013 Page 13 of 24 i Packet Pg. 183 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $53.81 Average Ticket Price Child If free, enter $0 $25 Total Yearly Attendance For Organization - Adults 20,940 Total Yearly Attendance - Children 1,400 How will you collect attendance figures reported in the attendance projections? Our CRM "Spektrix" ticketing software. Upload any files that helps support the attendance figures. No File Uploaded #C2-23-24-0013 Page 14 of 24 Packet Pg. 184 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Visitor Information Average Visitor Stay (in number of nights) Number of Rooms Per Night How are you calculating and measuring the Average Stay and Room Nights? We are estimating that people traveling to Naples to partake in a Gulfshore Playhouse production would stay at least one night and would travel as couples or families needing one room. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms Room Block Rate List any hotels in your room block. #C2-23-24-0013 Page 15 of 24 Packet Pg. 185 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 5,194,013 6,798,951 8,147,565 Operating Expense 5,194,013 6,798,951 8,147,565 Project Expenses Total artistic fees for this project $0 Total expenses for this project $4,796,973 Total In -kind for this project $0 Sources of Project Cash Income A. Earned income $1,267,630 B. Contributed income $3,529,343 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash) $0 F. Total project cash income $4,796,973 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $0 B. Production Costs (personnel, equip.) $3,841,087 C. Space rental $135,780 D. Marketing (publicity, etc.) $248,000 E. Other expense $572,106 F. Total project cash expense $4,796,973 #C2-23-24-0013 Page 16 of 24 i Packet Pg. 186 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. . a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation A Toast to the Future: 2023-2024 Gulfshore 100,000 Playhouse season A Toast to the Future: 2023-2024 Gulfshore Playhouse season A Toast to the Future: 2023-2024 Gulfshore Playhouse season A Toast to the Future: 2023-2024 Gulfshore Playhouse season A Toast to the Future: 2023-2024 Gulfshore Playhouse season SubTotals: Project 2 Sponsors - list Project Name in first line SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line 100,000 100,000 100,000 75,000 $475,000 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation #C2-23-24-0013 Page 17 of 24 i Packet Pg. 187 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org SubTotals: Project 5 Sponsors - list Project Name in the first line SubTotals: Project 6 Sponsors - list Project Name in first line SubTotals: Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $475,000 #C2-23-24-0013 Page 18 of 24 i Packet Pg. 188 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 0 + 0 = 0 Exhib. Fees /Perf. Rights 29,967 + 70,000 = 99,967 Equipment/Supplies 1,450 + 0 = 1,450 Materials - Costume,Wigs No TDT 46,125 + 0 = 46,125 Materials - Lighting 8,205 + 5,000 = 13,205 Materials - Rentals 4,200 + 0 = 4,200 Materials - Scenic 44,860 + 5,000 = 49,860 Materials - Sound 12,500 + 0 = 12,500 Materials - Other 29,647 + 0 = 29,647 Sig nage/Collateral No TDT 0 + 0 = 0 Personnel - Ind Contract 697,883 + 0 = 697,883 Personnel - Staff No TDT 2,800,000 + 0 = 2,800,000 Transportation 86,250 + 0 = 86,250 Venue Rental 135,780 + 0 = 135,780 Personnel Related Expnese 419,075 + 0 = 419,075 Production Shops 153,031 + 0 = 153,031 0+ 0= 0 Subtotals: $4,468,973 + $80,000 = $4,548,973 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 0 + 0 = 0 Print Advertising 44,000 + 2,000 = 46,000 Other Print Materials 40,000 + 0 = 40,000 Digital Advertising 66,000 + 9,000 = 75,000 Social Media 5,000 + 0 = 5,000 Website 0 + 0 = 0 Radio 0 + 0 = 0 Broadcast 20,000 + 9,000 = 29,000 Video 0 + 0 = 0 Outdoor 0 + 0 = 0 #C2-23-24-0013 Page 19 of 24 i Packet Pg. 189 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 NAPNAPLES Gulfshore Playhouse MARCO ISLAND Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Out of Home (OOH) 0+ 0 = 0 Design/Production 16,500 + 0 = 16,500 Public Relations 36,500 + 0 = 36,500 0+ 0= 0 0+ 0= 0 Subtotals: $228,000 + $20,000 = $248,000 Expense Totals: $4,696,973 + $100,000 = $4,796,973 #C2-23-24-0013 Page 20 of 24 i Packet Pg. 190 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. Enter any other general explanations you feel are necessary. #C2-23-24-0013 Page 21 of 24 Packet Pg. 191 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Support Material , Title: Sample ad w Download: 264995. "� ' ` View File kkN-ri9 lu"',4c Title: Sample leaderboard Download: 264999. View File Title: Sample ads Title: Sample eblast Download:264997. Download:264998. View File View File Title: Sample poster Download: 264996. View File #C2-23-24-0013 Page 22 of 24 i Packet Pg. 192 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. COI- 22-23-Collier County.pdf Worker's Comp Coverage Yes #C2-23-24-0013 Page 23 of 24 Packet Pg. 193 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Gulfshore Playhouse Application #C2-23-24-0013 Primary Contact: Kimberly Dye Phone: (814) 218-6197 Email: kdye@gulfshoreplayhouse.org Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. CERT 22 23 Gulfshore Playhouse Inc. pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0013 Page 24 of 24 i Packet Pg. 194 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Applicant Profile Applicant Type Organization Legal Nam rco Island Center for the Arts Address 1010 WINTERBERRY DR MARCO ISLAND, Florida 34145-5427 UNITED STATES Telephone (239) 394-4221 Fax (239) 394-7812 Primary Contact Ms. Hyla Crane Executive Director Phone: (239) 394-4221 Email: hyla@marcoislandart.org Applicant Status Organization - Non -Profit Applicant Institution Arts Center Applicant Discipline Multidisciplinary FEIN / TAX ID Date Organization Formed 04/15/1970 Fiscal Year Ends Date 09/30 DUNS Number 154658942 UEI V8FFTZMBJM53 Web Address https://www.marcoislandart.org/ Mission Statement Marco Island Center for the Arts inspires artistic expression and advances education and appreciation of the arts. The Art Center honors Marco Island and Southwest Florida's rich, diverse, and creative heritage through active community engagement in the visual and performing arts. Organization History The Art League of Marco Island Inc. was incorporated in 1970 with 19 member artists who sought to display their work and study art together. The first building was constructed in 1980. There have been five land purchases and expansions with the last completed in 2002. In 1978, the Art League started offering formal classes and workshops. In 2011 the organization was renamed Marco Island Center for the Arts to expand its mission beyond the visual arts. The facility offers over 100 classes and workshops in a myriad of art mediums Art exhibitions are on display in the galleries, which also serve as a venue for music performances, presentations, and receptions. Outdoor events and art shows take place in the building's parking lot. In 2020, the Art Center celebrated 50 years of bringing art and culture to Marco and beyond. In May of 2022, the Art Center was approached about running the community theater located in Marco Town Center. When the need #C2-23-24-0007 Page 1 of 28 i Packet Pg. 195 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org arose to preserve this cultural asset, the Art Center accepted the challenge and became tenants of the space on July 1, 2022. The Art Center is now the producing entity for the Arts Center Theater. #C2-23-24-0007 Page 2 of 28 i Packet Pg. 196 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization Art League of Marco Island, Inc DBA For Organization Marco Island Center for the Arts Federal ID Number 59-1754367 Organization Web Address https://www.marcoislandart.org/ ORGANIZATION ADDRESS Street Address 1010 WINTERBERRY DR City MARCO ISLAND State FL Zip 34145-5427 PHONE AND FAX Main Phone Number 2393944221 Fax Number #C2-23-24-0007 Page 3 of 28 Packet Pg. 197 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org 2392947812 CHIEF EXECUTIVE INFORMATION Chief Executive Title Executive Director First Name Hyla Last Name Crane Email Address hyla@marcoislandart.org Phone Number 2393944221 Organizational Structure Nonprofit #C2-23-24-0007 Page 4 of 28 i Packet Pg. 198 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Project Information Support Type Seasonal Support Project Name Marco Island Center for the Arts Season Support for Performance, Production and Marketing 2023-2024 Location of the Project 1010 Winterberry Drive, Marco Island and 1089 N Collier Blvd, Marco Island Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? Yes iARTE VIVA! Start Date 2023-10-04 End Date 2024-04-30 Project Type Check all that apply. Exhibition Performance Marketing Support If Project Type is Other, enter information about the Project Type. Short Summary of Project The 2023-2024 programming includes projects at both the Arts Center Theatre (ACT) and Marco Island Center for the Arts (Art Center). There will be five produced community theater productions (39 Steps by Patrick Barlow, The Complete Works of Shakespeare Abridged (2022 revision) by Adam Long, Daniel Singer and Jess Winfield, Private Lives by Noel Coward, The Queen of Bingo by Jeanne Michels and Phyllis Murphy and Vanities by Jack Heifner) and six comedy presentations at the Arts Center Theatre located in Marco Town Center. At the Art Center, the Arte Vive celebration will continue with two exhibitions (Day of the Dead (Dia De Los Muertos) Grass Walls and History and Art of Tattoos featuring three Cuban artists) and five of the Musical Interludes concerts (Claude Bourbon, Terra Guitarra, L-Yen, Eduardo Calle and one TBA). Detailed Project Description #C2-23-24-0007 Page 5 of 28 i Packet Pg. 199 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Art Center Theatre (ACT) — located in Marco Town Center ACT Mainstage Productions — All Mainstage productions rehearse for approximately four to five weeks prior to opening Performances run Wednesday through Saturday at 7:30 pm and on Sundays at 3:00 pm for a three- week period for a total of fifteen performances for each show. The firth show will run for fourteen performances as the scheduled final performance would fall on Easter. Ticket prices are tied to Marco Island Center for the Arts membership. Member ticket prices for all Mainstage performances are $35 and nonmember tickets are $40. Group sales receive the member ticket price. October 25-November 12, 2023 - 39 Steps by Patrick Barlow —directed by Chris Dayatt This play combines a Hitchcock masterpiece with a juicy spy novel and a dash of Monty Python to provide the audience with an intriguing, thrilling, riotous and unmissable comedy. A cast of four actors plays over 150 characters in this fast -paced tale of an ordinary man on an extraordinarily entertaining adventure. November 29-December 17, 2023 - The Complete Works of Shakespeare Abridged by Adam Long, Daniel Singer and Jess Winfield — directed by Les Williams This irreverent, fast -paced romp takes the audience through all of Shakespeare's Comedies, Histories and Tragedies in one wild and comedic ride. January 3-January 21, 2024 - Private Lives by Noel Coward — directed by Paula Keenan Private Lives, a comedy of manners that explores marital relationships, is one of the most sophisticated, entertaining plays ever written. February 4 — February 25 - The Queen of Bingo by Jeanne Michels and Phyllis Murphy — director TBA The Queen of Bingo explores the worlds of Bingo, family ties, diet crazes, widowhood, hot flashes and winning! The audience plays Bingo during the intermission and a winner at every performance walks away with a prize of frozen poultry. March 14-March 30 (only 14 performances as the final Sunday would fall on Easter) - Vanities by Jack Heifner — directed by Marilee Warner. This bittersweet comedy is an astute, snapshot -sharp chronicle of the lives of three Texas girls from high school to college to adult life. ACT Comedy Series — Six evenings of comedy will be presented monthly on a select Friday evening. Each show will be at 7:30 pm. Ticket prices are tied to Marco Island Center for the Arts membership. Member ticket prices for all Mainstage performances are $20 and nonmember tickets are $25. The Art Center is working in partnership with comedian and producer Larry Venturino to present a line-up of various comedians including, but not limited to,Sloan, Al Romero, Earl David Reed, Al Ernst, Mike Rivera, Carolyn Plummer, RC Smith and Larry Venturino as the host. Each show will present three or four comedians. Scheduled performance dates are as follows: October 20, November 17, December 29, 2023, January 26, February 2, and March 8, 2024. Marco Island Center for the Arts (Art Center) — located at 1010 Winterberry Dr. The Art Center presents 8 main gallery art exhibitions and 12 small exhibits in its La Petit Galerie and at least #C2-23-24-0007 Page 6 of 28 i Packet Pg. 200 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org seven musical interludes concerts. However, this request for support only applies to the programs that will continue the Art Vive county -wide celebration of Hispanic art and culture. Art Exhibitions — Arte Vive October 6-November 20, 2023 - Day of the Dead (Dia De Los Muertos) Grass Walls Outdoor Installation, 2nd Edition Marjorie Pesek of Marjorie Pesek Fine Art will work with two classes of students ages 9-13 during the summer of 2023. Students will learn about the Day of the Day and create various art projects including sugar skulls, marigolds, flowers, shrines, skeletons, and candles. The children's artwork will be stored and in October of 2023, the artist and staff will mount the items on two large multidimensional grass walls that will be installed in the Art Center's courtyard. The project will teach children about the holiday and the Grass Walls that will be on display in the Art Center's courtyard in October and November of 2022. This project was piloted in 2022 and garnered both praise, attention, and visitation. An interactive voting component will be added to drive activity and website engagement. January 4- February 27, 2024 — History and Art of Tattoos (featuring three Cuban -born artists) The "History and Art of Tattoos" exhibit is to highlight the intention and transformation of images from the conventional canvas onto the human body. Artists Pollyanna Fernandez, Alejandro Tejeda, Jose Luis Bermudez will display their tattoo artwork. These artists shared the common etiology of having trained in Cuba as fine art painters. They emigrated to Miami, where they trained as professional tattoo artists with an average of 5 years of practice. All attribute their success in the tattoo industry to their fine arts background. Pollyanna specializes in ABSTRACT designs, Alejandro in REALISTIC portraiture, and Jose in MEMORIAL attribution. In addition to their images, the artists have shared their philosophy of the evolution of tattooing since they began this journey. They agree that individuals select tattoo images for a variety of personal reasons: symbolic events, religious beliefs, memorials, marks of new beginnings, and elements of strength during transitions. They have witnessed a new theory for aesthetically technical tattoos as a fashion statement. These tattooed clients view themselves as "tattoo collectors". Alejandro labels this interest as "Aesthetic Hedonism". Musical Interludes — Arte Viva Musical Interludes concerts take place in the Art Center's main Gallery. Concerts are held at 5:30 pm. Ticket prices are tied to Marco Island Center for the Arts membership. Member ticket prices for all these intimate concerts are $25 and nonmember tickets are $30. October 29, 2023 - Claude Bourbon, a stunning guitar virtuoso, will perform a breathtaking acoustic fusion of blues, jazz, folk, classical and Spanish guitar. November 9, 2023 - Terra Guitarra will perform nuevo flamenco guitar music. This concert will also include the duo's trademark animated painting projection, The Landscape of Guitar. #C2-23-24-0007 Page 7 of 28 i Packet Pg. 201 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org January 18, 2024, L-Yen —Cuban musician Yenier Alvarino known as L-Yen will share the music of his homeland. Known for his energy and captivating style, he will sing classic along with his own contemporary compositions. March 14 or 21 — The return of Eduardo Calle, Latin Grammy award winner and five -time Latin Grammy award nominee who will perform jazz music with Latin influences. TBA - April What is the artistic and cultural goals and vision for this project? The Art Center, through its programs, seeks to establish an environment for vibrant and sustainable arts and culture on Marco Island. Artists whether visual or performing, existing or new, are welcome, recognized, and supported in their contribution to creating a thriving and vibrant community. By diversifying programs, a wide variety of cultural traditions and expressions are respected and promoted. While striving to provide something for everyone, there is the goal to create opportunities to engage with art and culture in accessible ways. The arts build community and the Art Center is a major player in this ongoing work. Through cultivating and curating high -quality experiences, there is an effort to generate engagement and excitement about programs and encourage meaningful interaction. While the Art Center is in its 53 years, constant efforts are made to be part of the present identity of Marco Island where arts and culture are woven into the fabric of the community of both residents and visitors. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. A conscious decision was made to keep the spirit of Art Viva alive at the Art Center. The previous success of the Day of the Dead installation resulted in the decision to make this an annual project. The creative endeavors of the young artists charmed the visitors. The Art Center's outdoor courtyard drew interest and brought people in to see the project. The cultural reference brought in new visitors who previously did not necessarily feel that they were represented at the Art Center. When planning the Art and History of Tattoo exhibition, the discovery was made that three of the featured artists were born in Cuba. Their Hispanic heritage will become a part of the exhibition as their training took place in Cuba and their work is influenced by the place they are from. Musical Interludes with a Latin Twist was a success. In 2023-2024 five concerts will feature Hispanic music How will this project promote and drive tourism to Collier County/the Paradise Coast? It is undeniable that people travel in order to see art and participate in cultural activities. Art, travel, and tourism are co -constitutive as they are dependent on each other for their viability and growth. Marco Island is a prime tourist destination famous for its stunning beaches and natural spaces. However, visitors also seek our art and culture when planning a holiday. A visitor may be at the beach during the day but #C2-23-24-0007 Page 8 of 28 i Packet Pg. 202 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org may want to attend the theater at night. While one spouse may be playing golf, the other may choose to visit an art exhibition or take an art workshop. Visitors to Marco Island contact the Art Center to check out the Art Center's programs available during their stay. Travelers seek an "authentic experience," and Marco Island has its own special attributes that set it apart from others. Arts and culture provide genuine and unique happenings and activities for engagement. On Marco Island, Marco Island Center for the Arts is the only art center and the Arts Center Theatre is the only theater venue on the island. When googling art on Marco Island, the Art Center comes up first. As the sole hub for visual and performing arts on the island, the Art Center works to promote artists as well as educational and entertainment programs, bringing visibility and awareness to the arts as an entity. The Art Center produces and supports high -quality arts activities that serve our residents and attract tourists. These programs build audiences for the arts and are a key component in driving economic development. Information is disseminated through a variety of traditional and social media avenues in an attempt to reach the broadest audience. #C2-23-24-0007 Page 9 of 28 i Packet Pg. 203 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. As the primary source for both the visual and performing arts on Marco Island, it is our goal to act as a vital source of entertainment and cultural enrichment for tourists, and residents (both seasonal and full-time) and as a driver for increased economic impact by growing tourist participation with engaging programs at Art Center and at Arts Center Theatre. Marco Island Center for the Arts informs short-term and long-term visitors about the area of available programs with a variety of marketing initiatives. Growing audiences include continued cultivation of media contacts to whom the Art Center and Arts Center Theatre provides regular press releases to regarding available programs and productions that will enhance the visitor's experience while in Marco Island and Collier County. The Art Center will engage in relationship development and partnership with area hotels and their concierge services on Marco Island and Naples is undertaken with the end goal of improving the visitor experience and both increasing and extending visitation. #C2-23-24-0007 Page 10 of 28 i Packet Pg. 204 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org By increasing the budget allocated, the Art Center's intention is to expand its present radio coverage with combined sponsorship and paid advertising with WGCU public radio and TV. WGCU aligns with the Art Center brand and enables reaching stakeholders and visitors within and outside of Collier County. WGCU's market for its radio and TV signal includes Monroe, Mimi dada, Broward, Palm Beach Lee, Hendry, Glades, Charlotte, Highlands, Desoto and Sarasota counties. Through continued work with SouthMade Marketing, the Art Center will build on the success of the social media campaigns of 2022-2023 targeting audience development and increased tourism. Continued expansion of followers and engagement is the goal. The Art Center's email mail blasts campaigns for all programs including exhibitions, musical performances, theatrical productions, comedy series, and children and adult classes will continue with the goal of building the eblast list. Much of the same information is sent out through the Marco Island Chamber of Commerce eblast network. The Marco Island Chamber of Commerce is the primary resource for visitors or prospective visitors to Marco Island. The email list for the Marco Island Chamber of Commerce (which acts as a travel and tourism informational agency on Marco Island) boasts a self -subscribed list of 3,235 individuals with an interest in Marco Island events and news and an open rate of 33% with a 4% click -through rate. The Art Center's primary marketing goals are as follows: • Acquire new stakeholders — ticket purchasers, visitors, members, and donors • Increase social media presence • Increase website traffic. • Increase brand awareness and boost brand engagement. • Promoting art and culture on Marco Island and in Collier County • Increase revenue through increased program attendance Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. The Art Center's eblast list has increased from 1500 to 4,725 in the last 18 months due to several factors, which include the following: • Increase in artist members who participate at the Art Center • Increase due to expanded operation of the Arts Center Theatre • Increase of new residents and tourists to Marco Island The current in-house weekly email blasts go out to approximately 4,725 recipients with an outstanding open rate of an average of 50 to 60%. Tickets sales for theater, comedy, music, and classes and workshops enable people to opt into the email blast list. By building engagement and activity participation, the Art Center will continue to develop the reach of its eblast list. The Art Center guest book records visitation and enables the Art center to gather information about whether visitors are local, Florida -based guests, out-of-state visitors, or international tourists. The guest books provide #C2-23-24-0007 Page 11 of 28 i Packet Pg. 205 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org the option for guests to provide their email addresses so that they can be added to the eblast list. Which increases the size of the list and expands its reach. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Despite budget limitations, Marco Island Center for the Arts is strategic in its use of print materials including placement in high -profile magazines. In an effort to reach out of area visitors, the Art Center advertises in the annual Visitor and Tourism Guide and Arts Guide for Gulfshore Life Magazine, the Naples, Marco Island, and Everglades Official visitors guide, and the annual guide for Marco Island Chamber of Commerce. With additional funding, the Art Center would expand advertising to Visit Florida publications. The Art Center's media sponsorship with the Coastal breeze, Marco's hometown paper provides significant local print advertising. Print ads also appear in other publications including Marco Review and MI Living. These ad placements are aimed at full-time and seasonal residents. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Our print materials include a program catalog for the Art Center and the Arts Center Theatre season program both of which include business advertising. There are brochures for the Art Gallery events and receptions and rack cards for the theater season, comedy at the theater, and musical interludes at the Art Center. In 2022- 2023, both the gallery exhibition brochure and the musical interludes rack card were printed in English and in Spanish. This year we mailed approximately 525 packages (that included program guides and all event rack cards) out of state. Other print materials include membership brochures and rack cards for Calls To Artists for Art Shows, What types of digital advertising are you planning for this project? If not applicable, enter N/A. N/A What social media ads or posts are you planning for this project. If not applicable, enter N/A. SouthMade Marketing was engaged in 2022 to handle social media and expand the Art center's reach into the market. Target markets for social media campaigns are as follows: Tourists coming to Marco Island, Marco Island locals, Florida artists, theatre enthusiasts, supporters of the arts, etc. This is tracked on "Reach" under insights. Instagram & Facebook are the present focus of a social media campaign. Posts to each platform are done three times a week to stay active without over -posting and losing out-of-town followers. When SouthMade was first engaged, with Marco Island Center for the Arts, the account was reaching about 108 people per month on Instagram. Now the Art Center is reaching about 14K accounts per month on Instagram, so there is clearly exponential, organic growth. Reels are utilized occasionally to help this reach, as they have been very successful. One of our top -performing reels alone got 14.3K views in February 2023. The Art Center's #C2-23-24-0007 Page 12 of 28 i Packet Pg. 206 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Facebook follower account is now 3.7K followers SouthMade tracks and provides data for three main areas of targeted growth: followers, post interactions, and engaged audience. Since partnering with South Made, the Art Center has increased post -interactions from 492 to 14.1 K, which is an increase of 2,766%. Followers have gone from 499 to 1,118 which is an increase of 124%. The engaged audience has gone from 35 to 574 which is an increase of 1,540%. While engaging SouthMase was a significant investment for the Art Center from a budgetary standpoint, SouthMade has delivered expansion on social media to reach a larger audience while providing the data to allow the Art Center to effectively track this growth. Southmade has not utilized social media ads as the goal was to strive for organic reach rather than spending money on ads. In 2023-2024, consideration will be given to the strategic placement of paid social media ads for theater promotion and the continued Arte Vive exhibitions and concerts. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. While web updates are not included in this grant, the Art Center intends to make use of its interactive voting component acquired in 2022 to increase engagement by creating various contests that allow viewers to vote for their favorite artwork. A custom ticketing system was designed by the Art Center's web designer for the Arts Center Theatre. The haste with which the theater became part of the Art Center resulted in many decisions and systems being put in place with an eye toward speed. As the Arts Center Theatre moves into its second season, the Art Center will explore other ticketing options to evaluate whether improvements can be made. However, for 2023-2024, the Art Center will continue to utilize its present system. Describe any radio advertising campaigns. The only radio advertising in the Art Center's marketing plan is with WGCU public radio and TV. By increasing the budget allocated, the Art Center's intention is to expand radio coverage with combined sponsorship and paid advertising with WGCU public radio and TV. WGCU aligns with the Art Center brand and enables reaching stakeholders and visitors within and outside of Collier County. WGCU's market for its radio and TV signal includes Monroe, Mimi dada, Broward, Palm Beach Lee, Hendry, Glades, Charlotte, Highlands, DeSoto and Sarasota counties. Due to budget constraints, the Art Center has focused on advertisements to boost brand awareness. In 2023-2024, the Art Center will explore more targeted ads that will highlight specific programs to increase attendance at ticketed events as well as entice people to the art galleries. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. #C2-23-24-0007 Page 13 of 28 i Packet Pg. 207 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. Marco Island Center for the Arts and Arts Center Theatre Marketing Plan.pdf #C2-23-24-0007 Page 14 of 28 Packet Pg. 208 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. The Marco Island Center for the Arts Recognition Plan would provide the Naples, Marco Island, Everglades CVB/Collier County Tourist Development Council inclusion on the following Art Center and Arts Center Theatre publications and collateral marketing materials, which will include, but not limited to, to the logo placement and sponsor recognition on the following: • Marco Island Center for the Arts Season catalog • Arts Center Theater Season program • Membership Brochure • Gallery Brochure • Musical Interludes rack card • Theater Mainstage rack card • Comedy Series rack card • Monthly exhibition programs • Monthly newsletter A complimentary full -page advertisement in the Art Center Season Catalogue and the Arts Center Theatre season program. Logo on sponsor scrolling section on the website Verbal recognition at monthly exhibition reception. Logo places on select Art Center Live livestream presentations #C2-23-24-0007 Page 15 of 28 i Packet Pg. 209 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Estimated Attendance 4,681 851 1,276 426 1,276 SubTotals: 8,510 Estimated Attendance 52 10 14 5 14 SubTotals: 95 Grand Totals: 8,605 #C2-23-24-0007 Page 16 of 28 i Packet Pg. 210 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 37.50 Average Ticket Price Child If free, enter $0 37.50 Total Yearly Attendance For Organization - Adults 17745 Total Yearly Attendance - Children 715 How will you collect attendance figures reported in the attendance projections? Marco Island Center for the Arts & Arts Center Theatre Annual Visitation and Participation Numbers adults kids total Tracking Gallery artists and gallery visitors (including gift gallery) Art reception participants (6 receptions) Musical interludes participants Lectures, Book Talks, Artist Talks, Festival of Trees, events, estimated visitor traffic at Festival of Trees Outdoor Art Shows and Events 7000 200 Guest book, daily estimates 1025 50 check -in at the door 425 10 ticket sales 95 10 RSVP for events, headcount at smaller 2800 200 Estimate based on producers' numbers Theater Mainstage 6 shows 15 performances each 4925 25 ticket sales Theater Comedy 10 shows 750 ticket sales Theater other - music, children's summer production, reader's theater, comedy show event Adult art students Children and youth art students summer - YAA - 125 75 ticket sales or rsvp and check -in if a free 600 registration and payment 120 registration 25 registration #C2-23-24-0007 Page 17 of 28 Packet Pg. 211 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Total served Annual Building Visitation per day avg 20 days /per month Oct 35 700 Nov 35 700 Dec 35 700 Jan 50 1000 Feb 50 1000 March 50 1000 Apri 40 1000 May 35 700 June 35 700 July 35 700 August 20 400 September 20 400 Total 9000 17745 715 18460 Upload any files that helps support the attendance figures. Interim Ticket Report 3.23.2023 Theatre and Music .pdf #C2-23-24-0007 Page 18 of 28 i Packet Pg. 212 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Visitor Information Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night How are you calculating and measuring the Average Stay and Room Nights? Calculations for the duration of visitor stay on Marco are based on the information derived from the Visitor Questionaire - Arts and Culture Activity. The sample response is modest but does contain information provided by residents, seasonal visitors, and tourists who list their time in the area between one and fourteen days. This data is attached in the support materials. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. N/A #C2-23-24-0007 Page 19 of 28 Packet Pg. 213 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 710,355 956,565 969,268 Operating Expense 638,686 810,008 981,460 Project Expenses Total artistic fees for this project $11,000 Total expenses for this project $321,017 Total In -kind for this project $5,000 Sources of Project Cash Income A. Earned income $193,658 B. Contributed income $75,200 C. State arts agency income $10,000 D. Local government income $0 E. Other income (include applicant cash) $25,000 F. Total project cash income $303,858 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $11,000 B. Production Costs (personnel, equip.) $206,104 C. Space rental $53,913 D. Marketing (publicity, etc.) $50,000 E. Other expense $0 F. Total project cash expense $321,017 #C2-23-24-0007 Page 20 of 28 Packet Pg. 214 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project I as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Tish and Rene Champagne Kramer Kellerhouse Charted SubTotals: Project 2 Sponsors - list Project Name in first line SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Project 5 Sponsors - list Project Name in the first line SubTotals: Project 6 Sponsors - list Project Name in first line SubTotals: Amount Sponsorship/Donation 5,000 5,000 $10,000 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 #C2-23-24-0007 Page 21 of 28 Packet Pg. 215 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $10,000 #C2-23-24-0007 Page 22 of 28 Packet Pg. 216 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 5,500 + 5,500 = 11,000 Exhib. Fees /Perf. Rights 9,450 + 0 = 9,450 Equipment/Supplies 500 + 500 = 1,000 Materials - Costume,Wigs No TDT 300 + 0 = 300 Materials - Lighting 300 + 300 = 600 Materials - Rentals 0+ 0 = 0 Materials - Scenic 375 + 375 = 750 Materials - Sound 200 + 200 = 400 Materials - Other 0+ 0 = 0 Sig nage/Collateral No TDT 350 + 0 = 350 Personnel - Ind Contract 16,345 + 16,345 = 32,690 Personnel - Staff No TDT 100,000 + 0 = 100,000 Transportation 0+ 0 = 0 Venue Rental 26,956 + 26,956 = 53,912 Art Center Occupancy 60,565 + 0 = 60,565 0+ 0= 0 0+ 0= 0 Subtotals: $220,841 + $50,176 = $271,017 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 1,380 + 0 = 1,380 Print Advertising 7,500 + 7,500 = 15,000 Other Print Materials 4,500 + 4,500 = 9,000 Digital Advertising 0+ 0 = 0 Social Media 5,040 + 5,040 = 10,080 Website 2,500 + 0 = 2,500 Radio 3,500 + 3,500 = 7,000 Broadcast 0 + 0 = 0 Video 0 + 0 = 0 Outdoor 0 + 0 = 0 #C2-23-24-0007 Page 23 of 28 Packet Pg. 217 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Out of Home (OOH) 0+ 0 = 0 Design/Production 0+ 0 = 0 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $24,420 + $20,540 = $44,960 Expense Totals: $245,261 + $70,716 = $315,977 #C2-23-24-0007 Page 24 of 28 i Packet Pg. 218 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. A budget deficit is predicted for the year as adding a community theater to the organization will take some time to build the brand and master all the aspects of running the operation. The Art Center has not experienced a budget deficit in the last nine years. Enter any other general explanations you feel are necessary. Royalties and licensing can be significant production expenses. However, they must be paid many months in advance to a theater season so the season can be announced. For example, royalties may be paid in December or January for production that won't take place until the fall nine months later. It would be helpful to find a way so that royalties could be covered and not precluded due to timing. #C2-23-24-0007 Page 25 of 28 i Packet Pg. 219 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Support Material Title: Arts Center Theatre Title: Comedy Series Arts Title: Data from Visitor Title: Gallery Events Title: Gallery events 2022-2023 rack card Center Theatre Questionnaire Brochure 2022-2023 Brochure 2022-2023 Download:265075.pdf Download:265068.pdf Download:265069.pdf Download:265070.pdf Spanish View File View File View File View File Download: 265076.pdf View File iuo6e � iuo6e nd�e Title: Musical Interludes Title: Musical Interludes Title: SouthMade Social Title: 2023-2024 Project Title: Bylaws 2022-2023 Spanich rack Rack Card 2022-2023 Media 30 Day Report Budget Details Download: 265054.pdf card Download: 265071.pdf Download: 265072.pdf Download: 265148.pdf View File Download: 265074.pdf View File View File View File View File ' K*_ iNn6e fildo6e ildo6e ndo6e Title: Certificate of Insurance Title: Collier County Tax Title: Copy of most recent Title: IRS Status Letter Download: 265055.pdf Receipt tax filing Download: 265058.pdf View File Download: 265056.pdf Download: 265057.pdf View File View File View File Title: List of Current Board of Directors Download: 265059.pdf View File Lo Title: Organziational Charter Title: State of Florida Status Title: Visitation Numbers - Title: W-9 Title: Workers Comp Articles of Incorporation Download: 265061.pdf calculations and tracking Download: 265062.pdf Coverage Download: 265060.pdf View File methods View File Download: 265065.pdf View File Download: 265160.pdf View File View File #C2-23-24-0007 Page 26 of 28 Packet Pg. 220 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Certificate of Insurance.pdf Worker's Comp Coverage Yes #C2-23-24-0007 Page 27 of 28 Packet Pg. 221 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Marco Island Center for the Arts Application #C2-23-24-0007 Primary Contact: Ms. Hyla Crane Phone: (239) 394-4221 Email: hyla@marcoislandart.org Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Workers Comp Coverage 23 24.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes certify that the information included in this grant application is accurate and complete. Yes understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0007 Page 28 of 28 Packet Pg. 222 Applicant Profile Applicant Type Legal Nam Date of 501(c)3 incorporation Address Telephone Primary Contact Applicant Status Applicant Institution Applicant Discipline FEIN / TAX ID Date Organization Formed Fiscal Year Ends Date DUNS Number UEI Web Address Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Phone: Email: Organization aples Art Association, Inc. 12/31 /1957 585 Park Street Naples, Florida 34102-6611 UNITED STATES (239) 262-6517 Kit Baker Sr Director of Strategic Initiatives Phone: (239) 262-6517 Email: kit.baker@naplesart.org Organization - Non -Profit Arts Center Visual Arts 59-1022882 12/31 /1957 09/30 094062288 M2SYST9NZKK5 Kit Baker (239) 262-6517 kit.baker@naplesart.org Mission Statement We believe art can change lives and improve entire communities. By providing a platform for diverse voices, we aspire to leverage our cultural influence to give rise to inclusive contemporary ideas, dialogue, and art expressions that reflect our time, and contribute to advancing a collective community Our mission is to enlighten, engage, educate, and enrich the community, building on Naples Art Institute's history and position of leadership as a hub of visual contemporary art with a local and global footprint. Organization History For nearly 70 years, Naples Art Institute has served the community by providing opportunities for artists, patrons, and individuals of all ages and abilities to explore their own creativity through exhibitions, classes, workshops, lectures, and events. 1954 1 Inspired by a vision to create, exhibit, and teach visual arts, Naples Art Institute was founded in 1954 by E. George Rogers, Elsie Upham, and Grace Lake, along with 34 artists who shared their passion. 1970 1 In the 1970s the group raised funds to restore the Naples Depot and build studio spaces. In 1978, the first exhibition was held. A year later, they began offering adult art classes. 1980 1 Naples Art Institute launched its first outdoor art show in Cambier Park becoming the largest fundraising effort, #C2-23-24-0014 Page 1 of 40 I Packet Pg. 223 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org known now as the Naples National Art Show. 1995 1 Naples Art Institute signed a land lease agreement with the Naples City Council for 8,000-square-feet of public land in Cambier Park. A new community art center would be built and funded through private donations, including a major gift from Suzanne and William von Liebig, for whom the art center was originally named. 1998 1 On November 22, Naples Art Institute officially opened. The 16,000-square-foot, two-story facility features six studios, a main exhibition hall, galleries, one of the area's largest art resource libraries, and a shop. TODAY INaples Art Institute is a leader in the visual arts, welcoming students and visitors from near and far to explore their creativity, learn, discover, and delight in an exciting journey in the visual arts. #C2-23-24-0014 Page 2 of 40 I Packet Pg. 224 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization Naples Art Association, Inc. DBA For Organization Naples Art Institute Federal ID Number 59-1022882 Organization Web Address Naples Art Association, Inc. ORGANIZATION ADDRESS Street Address 585 Park Street City Naples State FL Zip 34102-6611 PHONE AND FAX Main Phone Number 2392626517 Fax Number #C2-23-24-0014 Page 3 of 40 Packet Pg. 225 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org CHIEF EXECUTIVE INFORMATION Chief Executive Title Executive Director & Chief Curator First Name Frank Last Name Verpoorten Email Address frank.verpoorten@naplesart.org Phone Number 2392626517 Organizational Structure Nonprofit #C2-23-24-0014 Page 4 of 40 i Packet Pg. 226 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Project Information Support Type Seasonal Support Project Name Weaving Narratives for a Collective Collier: A Creative Placemaking Project (Seasonal 2023-2024) Location of the Project Weaving Narratives for a Collective Collier is a creative placemaking project that will occur throughout the county in physical locations and virtual ones, managed and hosted by the Naples Art Institute, located within Gambier Park, in Naples. Through a network of project partners, we will achieve visibility from the heart of the county seat to the outreaching communities of Immokalee and Marco Island so that visitors to our area carry the message home, Collier is Culture! Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? Yes iARTE VIVA! Start Date 2023-10-01 End Date 2024-09-30 Project Type Check all that apply. Exhibition Festival Event Marketing Support If Project Type is Other, enter information about the Project Type. Short Summary of Project Weaving Narratives for a Collective Collier is a creative placemaking project that sets out to celebrate the diversity that makes up our community through visual art exhibitions, events, and festivals. The project builds off of last year's county -wide initiative, iARTE VIVA!, celebrating the beauty and wonder of Hispanic arts and music on the Paradise Coast! In this second year, the scope and scale expand celebratinc #C2-23-24-0014 Page 5 of 40 I Packet Pg. 227 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org the many active cultural and arts factions of Collier County through creative placemaking, promoting cross- cultural exchange, and cultural tourism. "Creative Placemaking is generally understood as the use of arts and culture by diverse. partners to strategically shape the physical and social character of a place in order to spur. economic development, promote enduring social change, and improve the physical. environment,"- Americans for the Arts. VISUAL ART EXHIBITIONS The project kicks off in October 2023 with the Naples Invitational exhibition and a collaboration with the Immokalee Foundation. We will host receptions for both events celebrating iARTE VIVA!, as part of National Hispanic Month. Naples Art Institute has another exhibition season lined up of exhibitions, solidifying Naples as the epicenter for accessing world -touring visual arts. (1) Victor Vasarely, running November -January 2024. (2) Norman Rockwell, on view February 2024-May 2024. EVENTS Naples Art Institute will be hosting a series of art -making events with collaborating partners resulting in a series of fabric panels that will ultimately be an outdoor art installation as part of the Weaving Narratives festival. FESTIVAL This first annual creative placemaking festival will draw visitors for a day of celebrations, including an immersive outdoor art installation, an art intervention event, and an award ceremony honoring cultural leaders on the frontier. Detailed Project Description Weaving Narratives for a Collective Collier is a creative placemaking project that sets out to celebrate the diversity that makes up our community through visual art exhibitions, events, and festivals. EXHIBITIONS Naples Art Institute has another exceptional exhibition season lined up, solidifying Naples as the leading art destination to access visual arts from the local scene to the world stage. 1) iARTE VIVA! Weaving Narratives for a Collective Collier opening be launched October 1-15, 2023 during National Hispanic Heritage Month. (a) Naples Art Institute's NAPLES INVITATIONAL art exhibition, in the Watson Gallery, will run through #C2-23-24-0014 Page 6 of 40 I Packet Pg. 228 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org October 8th featuring 40 artists with roots in Naples utilizing diverse mediums and from cultural backgrounds. A closing ceremony will invite artists, their families, and the public, to participate in: (i) A closing reception event will invite artists, their families, and the public to enjoy a mixer where a tour of the exhibition includes meeting the artists and hearing them speak about their work. Attendees will also be invited to participate in an art intervention happening, on the Bette A. Young Plaza, based on the Japanese art of Kintsugi ("golden joinery"). This art form works with broken pottery mending the areas of breakage with lacquer dusted or mixed with powdered gold, silver, or platinum. As a philosophy, it treats breakage and repair as part of the history of an object, rather than something to disguise -which will be symbolic of the art and cultural goal of the project to honor our community's history and diverse cultural contributions to the arts, food, music, etc. Tickets for this event will be $25 for visitors/$20 for members. (ii) Coffee with the Curator event where attendees can hear in-depth interviews with featured artists; tickets will be $125 for visitors/$75 for members. (b) Naples Art Institute will be collaborating with the Immokalee Foundation, and additional out -of -school education enrichment programs, to host the third annual exhibition featuring students' works uploaded to our virtual gallery. A reception will take place on Saturday, October 14th from 4:30P-7P for artists, families, and the general public. Artists will be invited to speak about their work as the audience "tours" the virtual space via the Kunst Matrix platform. Tickets for this event will be free. (2) Victor Vasarely: The Absolute Eye, will be on view for 81 days, running from November through January 2024. Vasarely's works were recently shown at Galerie A&R Fleury, Paris, illustrating the lasting nature of Vasarely's works as the "grandfather" of Op art. Naples Art Institute collaborated with PANART Connections on this project; the management company for many world -touring art exhibitions, including Toulouse-Lautrec, and Keith Haring exhibitions. Tickets will be available online, and at the door and will be $20 for visitors/$15 for members/youth-free. Docent tour opportunities have expanded and are now available in several languages, offering visitors in-depth explorations of the works, the social climate of the time, and the lasting legacy of the artist. Tickets for docent -led tours are $25. (3) Norman Rockwell: will be open to visitors for 72 days, on view from February 9-April 21, 2024. Over the course of his six -decade career, Norman Rockwell illustrated the everyday moments in America, featuring diverse races, nationalities, economic backgrounds, and creeds. Through two world wars, the Great Depression, the wars in Korea and Vietnam, and the Civil Rights struggles, Rockwell promoted an optimistic world in the face of hardship and struggle. This exhibition will present Rockwell's story -filled scenes of American life as well as the people behind the images —from presidents to postmen. With 250 original artworks including full-scale oil paintings, photographs, drawings, and archival magazines #C2-23-24-0014 Page 7 of 40 I Packet Pg. 229 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org and tear sheets, Norman Rockwell will unlock the mystery of how the artist's most significant commissions developed from start to finish. Rockwell's particular style of artistic journalism will resonate throughout the exhibition, giving visitors an exclusive perspective on historical events that shaped American life during much of the 20th century. This exhibition is in collaboration with the Norman Rockwell Museum. Tickets will be available online, and at the door and will be $20 for visitors/$15 for members/youth-free. Docent tour opportunities have expanded and are now available in several languages, offering visitors in-depth explorations of the works, the social climate of the time, and the lasting legacy of the artist. Docent tour tickets are $25. FABRIC PANEL ART -MAKING EVENTS Naples Art Institute will be hosting a series of art -making events with collaborating partners resulting in a series of fabric panels that will ultimately be installed in an outdoor space for the Weaving Narratives festival. During these events, participants will be invited to draw or write expressions about art and the art community they belong to. There will be no charge to participate. Panels, sharpies, and watercolor markers will be provided for real-time experiences. Another option is for images to be uploaded onto panels. Event partners will include art associations, art centers, and organizations serving diverse populations within our community. Temporary installation of the art panels will be encouraged on partnership private property promoting community awareness, whenever possible leading up to the festival installation. Weaving Narrative Art Panel Making events will include: (4) Visitors to Isabelle de Borchgrave and the World of Frida Kahlo exhibition (5) iARTE VIVA! Hispanic Heritage Month (6) Immokalee Foundation (Youth) (7) Collier County Public Schools--ART2U (Youth) (8) ARTScool (Youth) (9) Visitors to the Naples Invitational exhibition (10) Visitors to the Victor Vasarely exhibition (11) STARability Foundation (12) Visitors to the Norman Rockwell exhibition (13) Lighthouse of Collier, Inc. (14) Black Heritage Month (15) Native American Month (16) Haitian Heritage Month (17) Women's History Month (18) Artists at the New Year's Art Fair (19) Artists at the National Art Fair (20) Artists at the Downtown Art Fair #C2-23-24-0014 Page 8 of 40 I Packet Pg. 230 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org (21) Artists from the Bayshore Art District (22) Artists from the Marco Island Center for the Arts (23) Artists from the Naples Art District (24) Visitors to the Naples Botanical Garden (25) Blue Zones of Southwest Florida Cultural Moai (26) Greater Naples Leadership 2024 Class (27) Naples Art Institute Instructors (28) Artists/Designers from the Design District (29) Performers of Opera Naples (30) Others as identified FESTIVAL (31) The Weaving Narratives for a Collective Collier Festival is planned for Saturday, March 2, 2024, within an outdoor park setting. There will be no charge for the public to attend; donations will be requested. The festival will provide visitors with multi -cultural, visual, and performing arts experiences from 10A to 4P, and include: (a) installation of free-standing or suspended art panels as an outdoor exhibition, creating a pathway for attendees to navigate. (b) scheduled pop-up performances, such as local youth drum corps, dance troupes, etc (c) food vendors (vendor fees will apply). (d) booths for artists (booth fees will apply). (e) visitors will be invited to participate in an art intervention experience based on the Japanese art of Kintsugi (golden joinery"). Participants will be given small quantities of sand to pour into the cracks within the Bette A. Young Plaza, bringing awareness to parts of our environment or community that we pass by each day without notice, and through increased awareness we can bring the community together in a collective way. We seek to honor our community's history and diverse cultural contributions to the arts, food, music, etc. (f) opening ceremony with invited civic leaders. (g) an award ceremony honoring leaders within the community known for cultural frontierism. (h) closing ceremony. iARTE VIVA! Weaving Narratives for a Collective Collier closes September 15-30, 2024 during National Hispanic Heritage Month. EXHIBITION (32) Art panels from the year -long initiative will be uploaded to Naples Art Institute's virtual gallery via the Kunst Matrix platform as a final celebration of the project. A closing reception will be held inviting all community partners and the general public. Visitors will be invited to tour the Naples Invitational exhibition in the Watson Gallery and enjoy a "tour" through the exhibition and a recap of highlights from the year. This will be a ticketed event for reservation purposes, but free to attend. #C2-23-24-0014 Page 9 of 40 I Packet Pg. 231 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org What is the artistic and cultural goals and vision for this project? In 2021, the Naples Art Institute shifted the paradigm to have programming reflect the original Articles of Incorporation setting a course of action to fully manifest the zenith of the organization. Our vision is based on the belief that "art can change lives and improve entire communities. By providing a platform for diverse voices, we aspire to leverage our cultural influence to give rise to inclusive contemporary ideas, dialogue, and art expressions that reflect our time, and contribute to advancing a collective community." The vision for this year -long theme, Weaving Narratives for a Collective Collier, is the best reflection of our organization's vision where we can provide a platform for diverse voices, art expressions, and ideas, creating a collective dialogue that reflects our time and contributes to a collective community. Through the planning process, the project team reviewed our past collaborations with partners, looked at examples of creative placemaking projects around the world, researched festivals, and identified opportunities to recognize cultural leaders. We drafted a plan for a series of exhibitions, events, and a festival. We then presented those ideas to an expanded collaborative base and found resounding support. We plan to measure the impact of the project quantitatively and qualitatively related to realizing our artistic and cultural goals. Quantitative: Reach We've been working on diversifying our program offerings, mitigating barriers to improve access to the arts for underserved populations, and drawing visitors in from far-reaching corners of our community and beyond. We've taken steps to have our instructor team more reflective of our community demographics, partnered with organizations serving at -risk, underserved youth, and featured exhibitions celebrating marginalized, self-taught artists. This project will enable us to take further steps. Culturally, our goal is to connect with a broader base of cohorts, locally and cultural tourists, enabling them to "see themselves" in the programming we offer and feel like they belong. We plan to measure our success in broadening our cultural base by utilizing the Tourism Development Council's survey tools to capture feedback about the visitor experience, including demographic information. We will be expanding our collaborating partners serving specific cohorts of our community and are open to taking programming to them. We'll keep statistics on the number of exhibition visitors, as well as attendance at #C2-23-24-0014 Page 10 of 40 I Packet Pg. 232 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org events, and do a comparative analysis of the previous year. One resource we'd like to tap this coming year is engaging Downs & St. Germain Research. Qualitative: Making a Difference A question that warrants examination, is what difference was made in the life of the person we serve? Over the past two years, we've worked to develop a reliable and relevant means of measuring the impact of art. We adopted a peer -reviewed, measurement methodology published by Americans for the Arts, entitled, Continuum of Impact: A guide to defining social & civic outcomes and indicators. The tool is comprised of six measurement areas one building on another. It starts with the basic premise that an art experience offers the opportunity to build in a person's "knowledge", which leads to their ability to participate in "discourse" about what they have seen, which then may lead to a shift in "attitude" about what they've learned about, and develop a "capacity" to engage in further learning or experiences. Ultimately, the question becomes, has the experience inspired them to take "action," that may in fact relate to a shift in public "policy." This year we released our first research study, based on THE ART EQUITY PROJECT. We surveyed visitors of the exhibition, The Artist's Hand: Selections from the William Louis -Dreyfus Collection featuring works of artists who at one time had been considered marginalized, or self-taught. Visitors were surveyed about their knowledge and viewpoints prior to seeing the exhibit and then after. We were surprised to learn to what extent viewing the exhibition had on individuals, up to and including them being inspired to take civic action to help marginalized individuals within the general community. (Please see the uploaded report for more information). We will be doing a second research project in the coming year as part of the Weaving Narratives for a Collective Collier project. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. The Weaving Narratives for a Collective Collier project has three iARTE VIVA! components. We start off celebrating National Hispanic Month during October 1-15. As the year opens, we'll be hosting a closing reception for the Naples Invitational exhibition, and doing a Coffee with the Curator event featuring Latinx artists. On the 14th we will be hosting our 3rd Annual exhibition featuring the works of the Immokalee Foundation students. The works will be uploaded into our virtual gallery with an in -person reception where the students can talk about their processes, influences, and inspirations. In December, Naples Art Institute will attend the Immokalee Foundation's Annual Art Fair and host an art panel - making project. In September, during the 2024 National Hispanic Month, Naples Art Institute will host an artists' lecture event featuring Latinx artists featured in the Naples Invitational exhibition held in the Watson Gallery. #C2-23-24-0014 Page 11 of 40 I Packet Pg. 233 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org How will this project promote and drive tourism to Collier County/the Paradise Coast? Hosting world -touring exhibitions has become a hallmark of the Naples Art Institute. This project has a high propensity of drawing tourism to Collier County by bringing in relevant, compelling artistic content and adopting an "on everyday" approach to marketing and content creation. We were, gratefully, awarded grant funding last year from the Tourism Development Council of the Paradise Coast to support two exhibitions: M.C. Escher: Reality and Illusion, and Isabelle de Borchgrave and the World of Frida Kahlo. We utilized the Visitor Assessment survey tool during both exhibitions and learned invaluable information about our visitors. We have applied those insights in selecting further exhibitions, developing programming, and marketing strategies. In doing so, we are excited to see how more prescriptive marketing initiatives can drive and optimize cultural tourism. By analyzing the M.C. Escher exhibition survey results (n=50), we learned that: 100% of guests agreed or strongly agreed that the exhibition was a meaningful artistic and/or cultural experience. 92% of guests either agreed or strongly agreed that the exhibition broadens the sense of the paradise coast/Collier County arts and culture. 72% of guests came to the area for the M.C. Escher exhibition. 64% of guests lived in Collier County. 61% of guests were staying overnight in the Naples, Marco Island, and Everglades areas. 43% of guests were staying in their own personal condo/timeshare. 28% of guests heard about the program through the newspaper. 77% of guests were over the age of 65. 44% of the guests earn over $100,000 annually. Perhaps even more insightful were the comments made by visitors on their surveys. Here's select highlights "I have taught high school art for 30 years and took students to and attended many museums in the US & Europe, etc. This Escher exhibit is one of the most excellently curated exhibits I've ever seen, a treasure beyond words to have here in Naples, FL." "Absolutely fantastic! One of the most interesting exhibits I've seen in my very long life." "Fantastic exhibition which allowed us to know the man behind the art." #C2-23-24-0014 Page 12 of 40 I Packet Pg. 234 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org "Extremely well -planned exhibit. A real delight to see so many in person! Thank you." Based on those findings, we selected two more world -touring exhibitions and added a festival event after researching other arts and cultural events around the country and the impact they have related to cultural tourism. Consider this headliner lineup: "Victor Vasarely is considered the leader of Op art (opticokinetic art) a mathematically themed form of abstract art which was developed in the early 1960s with an aim to stimulate the eye through the radical use of shapes and colors. Vasarely's innovations in optical illusion and kinetic art have inspired many contemporary artists, " PANART Connections. Vasarely's work continues to attract visitors with work currently on view in Paris, Florence, and Vienna to name a few. "Norman Rockwell possessed a distinct ability to create works of art that evoke a strong emotional response. Many of the emotions drawn from the viewer are memories of formative events from their own lives, nostalgia toward a time long gone, or a feeling of Americans collectively united through war -time patriotism," Norman Rockwell Museum. His notable works include Among the best-known of Rockwell's works are the Willie Gillis series, Rosie the Riveter, The Problem We All Live With, Saying Grace, and the Four Freedoms series, which dared to challenge viewers to question norms. The Naples Art Institute has a rich history of hosting art fairs spanning 40 years, which draw 20,000-25.000 attendees each year. The Weaving Narratives for a Collective Collier Festival is planned for the 2024 season, on the first Saturday, March 2024, and is expected to draw over 700 people in its first year. Based on the TDC Visitor Assessment survey results, our marketing plan has significantly shifted. It is clear that the Paradise Coast is sought out by the uber-wealthy and they appreciate the fact that they do not have to sacrifice accessing world -class art and culture when away from their primary residence and metropolitan hubs. To optimize our current base, we plan to do more press releases as newspapers remain an important connector to our base. We plan to advertise in high -end print as the primary visitor, 70 years of age or older, had an income of $100,000 or more. We plan to explore ways to advertise at the private jet airports in Naples and Marco. However, our overall goal is to entice families to visit our community as well, so we're exploring how to have a presence on commercial travel platforms, visitor centers, and local hotels becomes important too. #C2-23-24-0014 Page 13 of 40 I Packet Pg. 235 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Naples Art Institute is delighted to present a proposal for a creative placemaking project entitled, Weaving Narratives for a Collective Collier. We have the organizational capacity and commitment to successfully implement this project, and see it as an extension of our vision and mission as a visual arts leader within the community. Realizing the project in its entirety is contingent on a robust marketing plan. The marketing plan we have designed will have a reach, in excess of, 281,000 marketing touchpoints, through multiple marketing mediums, and is budgeted for just under $70,000. When considering strategic marketing goals for the organization —especially related to being recognized as a cultural destination, one must turn to the powerhouse platform that travelers all over the world rely on, Trip #C2-23-24-0014 Page 14 of 40 I Packet Pg. 236 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Advisor, https://www.tripadvisor.com/ When searching for museums in the State of Florida, Naples Art Institute appears as the 82nd option, and fourth when searching for art fairs. When searching for museums in Southwest Florida, Naples Art Institute is listed 9th. TripAdvisor, and other online travel platforms are reliable, easy references for tourists and locals alike to curate a day's outings by searching the top -of -class in any area of interest. The platforms even list additional local attractions or experiences nearby. Naples Art Institute's theme for the year is Weaving Narratives for a Collective Collier. We aim to advance this project and achieve top -of -mind status by adopting an "always on" presence within the media promotional narrative. The overarching goal of this project's marketing plan is to elevate the ranking of the Naples Art Institute fueling cultural tourism for the Paradise Coast contributing to the motto that Collier is Culture. The primary tourism campaign will be introducing Naples Art Institute's "Cultural Passport," for tourists seeking a steady stream of arts & cultural experiences to choose from in planning their next trip. We will develop 2-5 day trip packages with a suggested itinerary for DAY ONE, DAY TWO ... etc. For example, Naples Art Institute's Cultural Passport: Planning Guide (1) Schedule your docent -led tour of the world -touring exhibition, Victor Vaserely: The Absolute Eye. (2) Take in a morning workshop on Watercolor. (3) Book tickets for Coffee with the Curator to learn more about the artist, his influences, and his legacy (4) Attend the New Year's Art Fair, ranked within the top .... The newsletter would list additional activity options within the community to round out the visitor's day. Tactics to promote this project within 2023-2024 include: (1) Updating Naples Art Institute's profile on Trip Advisor, and other online search engines related to tourism and developing a campaign to encourage visitors to submit reviews as a means of increasing our ranking into the top tier, 82nd to top 20 in the State of Florida, and top 5 within Southwest Florida. (2) Increasing brand awareness amongst the tourist population related to "top attractions" or things to do while visiting the SWFL region. (3) Optimizing linkages with the CVB's platform contributing content. #C2-23-24-0014 Page 15 of 40 I Packet Pg. 237 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org (4) Increasing brand loyalty amongst the tourist population for repeat trips to the SWFL region, measured by foot traffic inside the Naples Art Institute building and attendance measures. (5) Increasing online traffic visiting the Naples Art Institute's website and social media accounts by 20%. (6) Expanding the list of tourist population emails retained. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Email marketing is done through two primary means. Constant Contact is the platform utilized to send out newsletters, and Bloomerang is used for more specialized pieces. Currently, the average open rate for the monthly Naples Art Institute newsletter is 48%. Out of the 13,451 recipients on our mailing list, 2,645 are considered local, while 10,806 are considered out-of-town. In an effort to expand Naples Art Institute's out-of-town email list and online traffic, several marketing initiatives will be put into place: Provide exclusive opportunities for subscribers located outside of the Charlotte, Collier, Glades, Hendry, Lee, and Sarasota counties. OFFER #1: Get early access to purchase limited seating events, such as Coffee with the Curator, book a docent -led tour during the Victor Vasarely exhibition, and learn about our 1-day art studio workshops on that class you've been thinking about, by signing up for our mailing list. (a) Target Market: Florida (Charlotte, Collier, Glades, Hendry, Lee, and Sarasota counties NOT included) and neighboring states such as Georgia and Alabama. Age: 25 - 80. Gender: Men and Women. Languages: English, French, Hungarian. Detailed: engage with pages related to geometry, mathematics, fine art, Op art, Naples, FL, and Victor Vasarely. (b) Ad: Run digital ad via Meta Suite (to appear on both Facebook, Instagram), and Linkedln. Create a link attached to the ad directing users to Naples Art Institute's website to sign up. Includes Naples Art Institute & CVB logos. (c) Longevity: 1 week leading up to the exhibition's grand opening. October 24, 2023 - October 31, 2023 #C2-23-24-0014 Page 16 of 40 I Packet Pg. 238 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org (d) Reach: 60,000 users (e) Price: $1,000 OFFER #2: Get early access to purchase limited seating events, such as Coffee with the Curator, book a docent -led tour during the Norman Rockwell exhibition, and learn about our 1-day art studio workshops on that class you've been thinking about, by signing up for our mailing list. (a) Target Market: Location: Targeting Florida (Charlotte, Collier, Glades, Hendry, Lee, and Sarasota counties NOT included) and neighboring states such as Georgia and Alabama. Age: 25 - 80. Gender: Men and Women Languages: English. Detailed: engage with pages related to fine art, painting, The Norman Rockwell Museum, The Saturday Evening Post, Naples, FL, and Norman Rockwell. (b) Ad: Run digital ad via Meta Suite (to appear on both Facebook & Instagram). Link attached to ad directing users to Naples Art Institute's website to sign up. Includes Naples Art Institute & CVB logos. (c) Longevity: 1 week leading up to the exhibition grand opening. February 1, 2023 - February 8, 2023 (d) Reach: 60,000 users (e) Price: $1,000 OFFER #3: Get early access to purchase limited seating events, such as a dinner with the awardees for cultural frontierism during Weaving Narratives Festival, Coffee with the Curator, book a docent -led tour during the Norman Rockwell exhibition, and learn about our 1-day art studio workshops on that class you've been thinking about, by signing up for our mailing list. by signing up for our mailing list. (a) Target Market: Location: Targeting Florida (Charlotte, Collier, Glades, Hendry, Lee, and Sarasota counties NOT included) and neighboring states such as Georgia and Alabama. Age: 25 - 80; Gender: Men and Women; Languages: Creole, Spanish, English. Detailed: engage with pages related to art fairs, art festivals, Hispanic culture, Naples, FL, and Hispanic heritage (b) Ad: Run digital ad via Meta Suite (to appear on both Facebook & Instagram). Link attached to ad directing users to Naples Art Institute's website to sign up. Includes Naples Art Institute & CVB logos. (c) Longevity: 1 week leading up to the event. February 23, 2023 - March 1 (d) Reach: 60,000 users #C2-23-24-0014 Page 17 of 40 I Packet Pg. 239 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org (e) Price: $1,000 After signing up for a special offer, individuals will receive an auto -generated email with the link to pre- purchase tickets. Each advertisement for all three offers would produce 4,000 clicks to our website, totaling at 12,000 clicks, increasing the online traffic for Naples Art Institute's website. This campaign's success will be measured by observing the fluctuations in Facebook, Instagram, and Linkedln post impressions, clicks, tickets purchased, and amount of emails generated for the mailing list. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. PRINT ADVERTISING AND MATERIALS In efforts to increase Naples Art Institute's brand awareness, brand loyalty, and in -person foot traffic, several marketing initiatives will be put into place: TARGET MARKET: Men and women aged 25 - 80, with disposable income, who travel (privately or commercially) nationally and internationally multiple times throughout the year with relations to the state of Florida. While traveling, these individuals enjoy sightseeing and visiting hubs for arts & culture. HAUTE LIVING, full page ad (national, all markets) - $20,100 Full -page advertisement of timeline for Victor Vasarely exhibition (Nov. 3 - Jan 28th), Norman Rockwell exhibition (Feb.9 - April 21), and Weaving Narratives Festival (March 2). The ad includes Naples Art Institute & CVB logos. The ad includes QR linking to the Naples Art Institute website and the Naples Art Institute Eventbrite ticketing page. 60,000 copies published within Q1 of October 2023 Regions: Atlanta, Boston, Chicago, Dallas, Houston, Las Vegas, Los Angeles, Miami, Naples, Nashville, New York, San Francisco, Washington D.C. Haute Living Demographics: Median age: 50; 56% men VS 44% women; Only 1 % of the Haute Living readers use economy class for air travel. 45% of readers fly on personally -owned private jets and 22% use rented private jets. 33% of readers fly first class and 10% on business class. Source: Haute Living, 2021 Southwest: The Magazine, Southwest Airlines, full page ad (national and international travel to and from Southwest Florida International Airport) - $12,500 #C2-23-24-0014 Page 18 of 40 I Packet Pg. 240 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Full -page advertisement of timeline for Victor Vasarely exhibition (Nov. 3 - Jan 28th), Norman Rockwell exhibition (Feb.9 - April 21), and Weaving Narratives Festival (March 2) within in-flight airline magazine Southwest: The Magazine. The ad includes a QR link to the Naples Art Institute website and the Naples Art Institute Eventbrite ticketing page. The ad includes Naples Art Institute & CVB logos. 30,000 copies published within Q1 of October 2023 Southwest Airlines Demographics: Median age: 45; 57% men VS 43% women Source: Southwest Airlines, 2022 Delta Sky Magazine, Delta Airlines, full page ad (national and international travel to and from Southwest Florida International Airport) - $12,500 Full -page advertisement of timeline for Victor Vasarely exhibition (Nov. 3 - Jan 28th), Norman Rockwell exhibition (Feb.9 - April 21), and Weaving Narratives Festival (March 2) within in-flight airline magazine advertising Delta Sky Magazine. The ad includes a QR link to the Naples Art Institute website and the Naples Art Institute Eventbrite ticketing page. The ad includes Naples Art Institute & CVB logos. 30,000 copies published within Q1 of October 2023 Delta Airlines Demographics: Median age: 46; 51 % male VS 49% female; Average household income: $131, 208 Source: Delta Airlines, 2022 Gulfshore Life Magazine, 2 full -page ads (local market) - $6,000 Over 2 months (1 ad per month) Full -page advertisement of timeline for Victor Vasarely exhibition (Nov. 3 - Jan 28th) and Norman Rockwell exhibition (Feb.9 - April 21), 10,000 copies published within Q1 of October The ad includes a OR link to the Naples Art Institute website and the Naples Art Institute Eventbrite ticketing page. Weaving Narratives Festival (March 2) 10,000 copies published within 01 of February The ad includes a QR linking to the Naples Art Institute website and the Naples Art Institute Eventbrite ticketing page Gulfshore Life Magazine Demographics: 47% Lee County, 46% Collier County, 7% Charlotte County/other FL/National; 33% report an annual household income above $200,000; Average household net worth is $2 million; 87% have attended college Gulfshore Life, 2020 #C2-23-24-0014 Page 19 of 40 I Packet Pg. 241 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. RACK CARD CAMPAIGN Rack cards displaying timeline for Victor Vasarely exhibition (Nov. 3 - Jan 28th), Norman Rockwell exhibition (Feb.9 - April 21), and Weaving Narratives Festival (March 2) The ad includes a QR link to the Naples Art Institute website and the Naples Art Institute Eventbrite ticketing page. The ad includes Naples Art Institute & CVB logos. 2,000 copies designed in-house & distributed within 01 of October 2023 Display Priorities include: Inn on 5th, Naples Grande Beach Resort, The Escalante, Edgewater Beach Hotel, rack cards (tourist destination hotels)- $1,000 This campaign's success will be measured by the QR codes that will be linked directly to the Naples Art Institute website and Eventbrite page for individuals to reserve tickets in advance. The QR code technology can give us a rough estimate of how many people #1 picked up the magazine/rack card and scanned the QR code and #2 visited our website or our Eventbrite profile. The QR code will allow us to measure the success of the rack card. PRESS -RELEASE CAMPAIGN Naples Art Institute will develop a press -release agenda designed to advance this project with releases twice a month with prescribed information running in tandem with other media releases and postings. Compelling headliners may include: October: (a) Naples Art Institute Celebrates Vibrant Art Stemming from Naples' Own During National Hispanic Month (b) Naples Art Institute Launches Weaving Narratives for a Collective Collier Project with an ARTE VIVA! Twist November (a) Naples Art Institute Opens World -Touring Exhibition, Victor Vasarely: Absolute Eye (b) Naples Art Institute Embarks on Second Research Study on the Impact of Art December (a) Naples Art Institute Leads Banner Art -Making Happening at the Immokalee Foundation Art Fair-ARTE VIVA! (b) Naples Art Institute Nurtures the Creative Spirit of Our Youth with Winter Break ARTScool January #C2-23-24-0014 Page 20 of 40 I Packet Pg. 242 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org (a) Naples Art Institute Promotes Inclusion with STARability Foundation as Part of Weaving Narratives for a Collective Collier Project (b) Naples Art Institute Hosts New Year Art Fair as a Cultural Tourism Draw February (a) Naples Art Institute Naples Art Institute Opens the Ubiquitous Norman Rockwell Exhibition (b) Naples Art Institute National Art Fair Contributing to the Paradise Coast's Cultural Tourism Initiative March (a) Naples Art Institute Celebrates International Women's Day with Banner Art -Making Event (b) Naples Art Institute Hosts First Annual Weaving Narratives Festival April (a) Naples Art Institute Announces New Conservation Lab Services (b) Naples Art Institute Presents Selections from a Private Collector's Works May (a) Naples Art Institute Celebrates Haitian Heritage Month as Weaving Narratives Project (b) Naples Art Institute Nurtures the Creative Spirt of Our Youth with Summer Break ARTScool June (a) Naples Art Institute (b) Naples Art Institute Contributes to Youth's Academic Development in Outreach Program with Collier County Public Schools, ARTScoo12U July (a) Naples Art Institute Releases A Second Research Study on the Impact of Art (b) Naples Art Institute Announces A New Artist -in -Residency Program August (a) Naples Art Institute Opens Their Second Annual Naples Invitational Art Exhibition (b) Naples Art Institute Releases Their Annual Report to Community Stakeholders September (a) Naples Art Institute Celebrates Vibrant Art Stemming from Naples' Own During National Hispanic Month- ARTE VIVA! (b) Naples Art Institute Celebrates Another Summer of Creative Marvels in Wrapping Up ARTScool Youth Program #C2-23-24-0014 Page 21 of 40 I Packet Pg. 243 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org What types of digital advertising are you planning for this project? If not applicable, enter N/A. We will be employing two primary digital marketing initiatives: (1) Southwest Florida International Airport, and (2) PRNews Wire -Press Releases TARGET MARKET: Men and women aged 25 - 80, with disposable income, who travel (privately or commercially) nationally and internationally multiple times throughout the year with relations to the state of Florida. While traveling, these individuals enjoy sightseeing and visiting hubs for arts & culture. In an effort to increase Naples Art Institute's brand awareness, brand loyalty, in -person foot traffic, and online traffic, several marketing initiatives will be put into place: Southwest Florida International Airport, digital baggage claim ads (national and international travel to and from Southwest Florida International Airport) - $3,339 3 separate digital ads displaying: (a) Now Showing: Victor Vasarely (Nov. 3, 2023 - Jan 28, 2024); Longevity: (Nov. 3, 2023 - Dec. 15, 2023) (b) Now Showing: Norman Rockwell (Feb. 9, 2024 - April 21, 2024); Longevity: (March 8, 2023 - April 19, 2024) (c) Weaving Narratives Festival (March 2, 2024); Longevity: 6 weeks leading up to the event (January 19, 2024 - March 1, 2024) 6 Week Commitment @ $26.50 a day for each ad Each 7-second ad would rotate with 9 other ads; runs 24/7 The ad includes a QR linking to the Naples Art Institute website and the Naples Art Institute Eventbrite ticketing page. The ad includes Naples Art Institute & CVB logos. Southwest Florida International Airport Demographics: Median age: 50, 42% men VS 58% women, Average household income: $111, 500 Source: Southwest Florida International Airport, 2021 PRNews Wire -Press Releases (national, all markets) - $2,415 3 separate press releases 1 month prior to their respective time frames: (a) Victor Vasarely exhibition (Nov 3-Jan 28) (b) Norman Rockwell exhibition (Feb.9 - April 21) (c) Weaving Narratives Festival- highlighted as the season opener, mention name change, and broadening our scope from an art center to that of an art institute dedicated to the visual arts. (March 2) $805 per press release #C2-23-24-0014 Page 22 of 40 I Packet Pg. 244 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Phone: Email: Kit Baker (239) 262-6517 kit.baker@naplesart.org The digital baggage claim ad's success will be measured by the OR code that will be linked directly to the Naples Art Institute website and Eventbrite page for individuals to reserve tickets in advance. The OR code technology can give us a rough estimate of how many people #1 picked up the magazine/rack card and scanned the OR code and #2 visited our website or our Eventbrite profile. The OR code will allow us to measure the success of the ad. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Currently, Naples Art Institute has 3 active social media accounts: Instagram @naplesartinstitute: Facebook @NaplesArtlnstitute Linkedln @NaplesArtlnstitute: Followers: 3,348 Followers: 8,500; Page Likes: 7, 500 Followers: 385 On average, Naples Art Institute's Instagram posts receive 20-200 engagements per post, Facebook posts receive 10-100 engagements per post, and Linkedln posts receive 1-10 engagements per post. As of 03/17/23, Naples Art Institute's most popular post has been an Instagram reel highlighting features of our current exhibition Miradas de Mujeres: Isabelle de Borchgrave and The World of Frida Kahlo. This reel received the following engagement: 3,515 reach; 3,955 views; 254 likes; 8 shares; 12 comments TARGET MARKET: Targeting Florida (Charlotte, Collier, Glades, Hendry, Lee, and Sarasota counties NOT included) and neighboring states such as Georgia and Alabama. A HubSpot study found that: "More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015, - while an all-time high number of marketers (92%) told us they get a good ROI on video content, up from 87% in 2022." "96% of marketers agree that videos have helped increase user understanding of their product or service." Source: HubSpot, 2023 In an effort to increase Naples Art Institute's online traffic and ultimately become top -of -mind as the hub for arts & culture in SWFL, the marketing team will create and promote the following 10 second - 1 minute video posts (amongst regularly scheduled posts): Instagram & Facebook Advertisements/Posts- $2,575 OCTOBER 2023 POST #1: Frank Verpoorten introduces Victor Vasarely exhibition/Coffee With The Curator #C2-23-24-0014 Page 23 of 40 I Packet Pg. 245 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org POST #2: Naples Art Institute celebrates National Hispanic Month / Highlights Immokalee Foundation virtual exhibition partnership NOVEMBER 2023 POST #3: Victor Vasarely exhibition- close-up views of the exhibition POST #4: Naples Art Institute celebrates Native American Heritage Month/ Highlights Seminole Tribe partnership DECEMBER 2023 POST #5: Victor Vasarely- fun facts from docent POST #6: Victor Vasarely- close up views of the exhibition JANUARY 2024 POST #7: Victor Vasarely- close up views of the exhibition POST #8: Victor Vasarely- LAST chance to see the exhibition FEBRUARY 2024 POST #9: Frank Verpoorten introduces the Norman Rockwell exhibition/Coffee With The Curator POST #10: Naples Art Institute celebrates Black History Month/highlights significance to Norman Rockwell's work POST #11: Norman Rockwell- fun facts from docent POST #12: Weaving Narratives Festival promotion MARCH 2O24 POST #13: Weaving Narratives Festival promotion- LAST chance to buy tickets POST #14: Naples Art Institute celebrates International Women's Day/ Highlight staff members POST #15: Naples Art Institute celebrates National Disability Month/ Highlight partnership event with STARability APRIL 2024 POST #16: Norman Rockwell- close up views of the exhibition POST #17: Norman Rockwell- LAST chance to see the exhibition MAY 2024 POST #18: Naples Art Institute celebrates Haitian Heritage Month Describe any website updates that would be included in this grant request. If not applicable, enter N/A. #C2-23-24-0014 Page 24 of 40 I Packet Pg. 246 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org All changes and modifications to the Naples Art Institute's website will be made in-house by our Director of Marketing and Digital Marketing Manager. The following subsections will be added to the existing pages: Art> Exhibitions> ADD SUBSECTION Victor Vasarely Art> Exhibitions> ADD SUBSECTION Norman Rockwell exhibition Support > Community Outreach > ADD SUBSECTION Immokalee Foundation virtual exhibition partnership Support > Community Outreach > ADD SUBSECTION STARability art crafting partnership Art > ADD SECTION Weaving Narratives Festival Describe any radio advertising campaigns. N/A What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. We anticipate that the heavy press -release schedule will lead to broadcast or video interviews. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. Exterior Advertising on Naples Art Institute Building (local market) = $4,000 Victor Vasarely exhibition (Nov. 3 - Jan 28th) 4 banners to be hung on the exterior of Naples Art Institute building 4 A -frame prints to be strategically placed outside of Naples Art Institute building 5th Ave signage Norman Rockwell exhibition (Feb.9 - April 21) 4 banners to be hung on the exterior of Naples Art Institute building 4 A -frame prints to be strategically placed outside of Naples Art Institute building 5th Ave signage Weaving Narratives Festival (March 2) 4 banners to be hung on the exterior of Naples Art Institute building 4 A -frame prints to be strategically placed outside of Naples Art Institute building 5th Ave signage Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. #C2-23-24-0014 Page 25 of 40 I Packet Pg. 247 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Strategic Marketing Plan NAPLES ART INSTITUTE.Pdf #C2-23-24-0014 Page 26 of 40 I Packet Pg. 248 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. Naples Art Institute will recognize the Naples, Marco Island, Everglades CVB, in the following ways: (1) Present the CVB logo on the title walls for the Victor Vasarely exhibition (Nov. 3 - Jan 28th) and Norman Rockwell exhibition (Feb.9 - April 21), and outdoor advertising for 153 days. (2) Present the CVB logo on all Weaving Narratives art -making banners; over 1,800 banner art -making participants are anticipated throughout the year. Banners planned to be installed on partnership property leading up to the festival; unknown numbers of viewers during that span of time. (3) Present the CVB logo on all Weaving Narratives banners to be installed at the outdoor art festival on March 2, 2024; over 700 people are expected to attend. (4) Present the CVB logo on all Weaving Narratives website pages. (5) Present the CVB logo and ARTE VIVA! logo on all events/exhibitions occurring during National Hispanic Heritage Month, 10/1-15, 2023 & 9/1-9/15, 2024. (6) Invite John R. Melleky, Arts and Culture Manager for the Tourism Division, to speak at the Weaving Narratives Festival- Naples Art Institute's season -opening event. The festival will provide visitors with multicultural, visual, and performing arts experiences and provide the CVB an opportunity to be recognized in front of the SWFL arts & culture community. (7) Invite John R. Melleky, Arts and Culture Manager for the Tourism Division, to be interviewed as part of a promotional video for the Weaving Narratives Festival. (8) Offer the Naples Art Institute space to the CVB for any promotional campaigns. (9) Support the CVB's digital promotional tools by regularly posting Naples Art Institute events on CVB Events page and utilizing other digital promotional tools offered. (10) Present the CVB logo on all print ads, and list the CVB as a sponsoring entity on all press releases #C2-23-24-0014 Page 27 of 40 I Packet Pg. 249 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Estimated Attendance 5,965 1,148 1,364 80 148 SubTotals: 8,705 Estimated Attendance 486 12 14 0 2 SubTotals: 514 Grand Totals: 9,219 #C2-23-24-0014 Page 28 of 40 I Packet Pg. 250 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $20 Average Ticket Price Child If free, enter $0 free Total Yearly Attendance For Organization - Adults Yearly attendance exceeds 100,000 visitor experiences, including our outdoor fairs & edu classes Total Yearly Attendance - Children Yearly attendance exceeds over 4,400 youth experiences, primarily associated with youth art classes. How will you collect attendance figures reported in the attendance projections? The importance of collecting data and reporting on deliverables for all grant -funded projects and activities is of the utmost importance to us. Our process for ensuring we capture the information and execute all aspects of reporting starts with the grant contract. We are in the process of centralizing information management for grant implementation and reporting, which is proposed to be managed by one individual responsible for all marketing initiatives for grant -related projects. A DASHBOARD spreadsheet is an option, or exploring a subscription to an online platform. All calculations for forecasting attendance in this application were documented on a grant spreadsheet with notes defining fields so that the best carryover to the collection and reporting of data can be achieved. Attendance is primarily managed by our lobby reception desk staff. They access ticket sale reports for events through Eventbrite, ticket sales for exhibition walk-ins via Bloomerang, and good old -fashion "clicker" counts. We will collect general attendance figures for initiatives outlined in this project by: (1) ticket sales for exhibitions (2) exhibition entry clicker statistics (to capture all visitors --including free entry) (3) reception event tickets, and free entry attendees by clicker (4) docent tour registrations (5) outdoor festival vendor registration (6) outdoor festival artists booth registration #C2-23-24-0014 Page 29 of 40 I Packet Pg. 251 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org (7) City of Naples police counts of crowd at the outdoor festival As far as more specific attendance statistics related to where our visitors are traveling from, how many nights they are staying in town and where, how they heard about us, their demographic information, etc., we will utilize survey tools to capture that information during events, or planned weeks of exhibitions with a sample size no less than 50 surveys to ensure reliable, relevant data. Survey activities will include the use of the TDC Visitor Attendance survey tool, and engaging Downs & St. Germain. Related to banner art -making events, we will have a lead staff member assigned to host each event and/or coordinate directly with the partnering organization. Counts of participants will be recorded for each session Upload any files that helps support the attendance figures. No File Uploaded #C2-23-24-0014 Page 30 of 40 I Packet Pg. 252 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Visitor Information Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night 1296 How are you calculating and measuring the Average Stay and Room Nights? Based on estimates of 2592 Florida and Out of State visitors, divided by an average of 2 persons per room Data based on actual exhibition visitation stats on the previous year's exhibitions for the same period of time. (See media attachment --MC Escher Visitor Attendance Survey) Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. Naples Art Institute is working on a corporate agreement with Inn on Fifth, and has agreements with Hyatt House for discounted tickets for guests. We do not have any room blocks at this time. #C2-23-24-0014 Page 31 of 40 I Packet Pg. 253 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 1,673,650 2,575,175 2,672,943 Operating Expense 1,961,055 2,333,567 2,333,567 Project Expenses Total artistic fees for this project $1,000 Total expenses for this project $361,562 Total In -kind for this project $0 Sources of Project Cash Income A. Earned income $139,480 B. Contributed income $40,000 C. State arts agency income $32,000 D. Local government income $0 E. Other income (include applicant cash) $3,600 F. Total project cash income $215,080 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $1,000 B. Production Costs (personnel, equip.) $218,370 C. Space rental $800 D. Marketing (publicity, etc.) $69,430 E. Other expense $71,962 F. Total project cash expense $361,562 #C2-23-24-0014 Page 32 of 40 I Packet Pg. 254 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Phone: Email: Project Income - Sponsorship Detail Kit Baker (239) 262-6517 kit.baker@naplesart.org List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Seasonal Support: Weaving Narratives for a 0 Collective Collier Exhibitions Festival SubTotals: Project 2 Sponsors - list Project Name in first line SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Project 5 Sponsors - list Project Name in the first line SubTotals: 70,000 5,000 $75,000 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 #C2-23-24-0014 Page 33 of 40 I Packet Pg. 255 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Project 6 Sponsors - list Project Name in first line SubTotals: Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $75,000 #C2-23-24-0014 Page 34 of 40 Packet Pg. 256 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 1,000 + 0 = 1,000 Exhib. Fees /Perf. Rights 82,500 + 82,500 = 165,000 Equipment/Supplies 3,385 + 3,385 = 6,770 Materials - Costume,Wigs No TDT 0+ 0 = 0 Materials - Lighting 100 + 100 = 200 Materials - Rentals 4,000 + 4,000 = 8,000 Materials - Scenic 1 + 0 = 1 Materials - Sound 500 + 500 = 1,000 Materials - Other 280 + 280 = 560 Sig nage/Collateral No TDT 10,500 + 0 = 10,500 Personnel - Ind Contract 2,300 + 2,300 = 4,600 Personnel - Staff No TDT 42,000 + 0 = 42,000 Transportation 26,250 + 26,250 = 52,500 Venue Rental 1 + 0 = 1 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $172,817 + $119,315 = $292,132 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 1,500 + 1,500 = 3,000 Print Advertising 26,050 + 26,050 = 52,100 Other Print Materials 2,000 + 0 = 2,000 Digital Advertising 2,877 + 2,877 = 5,754 Social Media 1,288 + 1,288 = 2,576 Website 0+ 0 = 0 Radio 0+ 0 = 0 Broadcast 0+ 0 = 0 Video 0+ 0 = 0 Outdoor 2,000 + 2,000 = 4,000 #C2-23-24-0014 Page 35 of 40 Packet Pg. 257 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Out of Home (OOH) 0+ 0 = 0 Design/Production 0+ 0 = 0 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $35,715 + $33,715 = $69,430 Expense Totals: $208,532 + $153,030 = $361,562 #C2-23-24-0014 Page 36 of 40 I Packet Pg. 258 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. Enter any other general explanations you feel are necessary. On review of overall financial operating income and expenses, deficits are reflected for YE22,with a forecasted net gain in YE23. The organization is navigating a business model paradigm shift recovering from historical fiscal challenges largely associated with mitigating building issues, and closures due to governmental mandates during the pandemic when reserves were tapped. This has required clearing debts while investing in talent to ensure the institute has the capacity to grow earned income through expanded programming and philanthropic support. While the reported operating margins show a deficit, the 990 YE21 reflects net assets of $2,541,842. (Please see the uploaded supporting document, "Philanthropic Investment, 2023 Guidesheet.") #C2-23-24-0014 Page 37 of 40 I Packet Pg. 259 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Support Material No Work Samples are assigned to this application. #C2-23-24-0014 Page 38 of 40 I Packet Pg. 260 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Certificate of Insurance.pdf Worker's Comp Coverage Yes #C2-23-24-0014 Page 39 of 40 Packet Pg. 261 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art Association, Inc. Application #C2-23-24-0014 Primary Contact: Kit Baker Phone: (239) 262-6517 Email: kit.baker@naplesart.org Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Workers Compensation Insurance.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes certify that the information included in this grant application is accurate and complete. Yes understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0014 Page 40 of 40 Packet Pg. 262 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Applicant Profile Applicant Type Organization Legal Nam aples Art District, Inc Date of 501(c)3 incorporation 11 /16/2016 Address P.O. Box 111455 Naples, Florida 34108 UNITED STATES Telephone (239) 249-1977 Primary Contact Tekla L Taylor Treasurer Phone: (713) 703-9573 Email: teklalt@gmail.com Applicant Status Organization - Non -Profit Applicant Institution None of the Above Applicant Discipline Visual Arts FEIN / TAX ID 81-4525140 Date Organization Formed 11/16/2006 Fiscal Year Ends Date 04/30 DUNS Number 000000000 UEI Web Address Mission Statement Our mission is to provide our community, and its visitors, with a unique visual and cultural destination that promotes the arts and art education for all ages. Organization History In 2006, five artists/studio owners located in the light industrial park just north of Pine Ridge Road, on Shirley Street and J & C Boulevard, gathered to discuss the possibility of promoting their art studios to the public. Seventeen years later, this original alliance of artists has blossomed into a vibrant network of over 100 working artists - painters, potters, sculptors, silversmiths, woodworkers, photographers, fiber artists, fused glass artisans and a glass blower - representing the largest concentration of professional working artist studios in Southwest Florida. Intertwined with businesses that cater to the trades in design and light industry, the Naples Art District has become a destination for original artwork, art education, and home decor and design. In 2016, the Naples Art District became a 501c-3 non-profit organization. In 2020, Collier County recognized the Naples Art District as a County "Cultural Arts District", with the high concentration of artists studios offering a unique destination for cultural tourism. As noted on the Visit Florida website, "Towns that host artist colonies see a #C2-23-24-0008 Page 1 of 30 I Packet Pg. 263 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com renaissance. Artist colonies are a hub for tourists seeking an "authentic" experience". The 2020 County -wide Strategic Arts Plan reinforces the attraction of working artist enclaves with their research findings showing that over 60% of survey respondents prefer visiting artist studios over museums or any other art venue. Also unique to the Naples Art District, over 90% of our events are FREE and open to the entire community. #C2-23-24-0008 Page 2 of 30 I Packet Pg. 264 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Phone: Email: Contact Information Tekla L Taylor (713) 703-9573 teklalt@gmail.com To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization Naples Art District, Inc. DBA For Organization Federal ID Number 81-4525140 Organization Web Address naplesartdistrict.com ORGANIZATION ADDRESS Street Address 5760 Shirley Street, Unit 2 City Naples State FL Zip 34109 PHONE AND FAX Main Phone Number 239-249-2977 Fax Number #C2-23-24-0008 Page 3 of 30 Packet Pg. 265 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Phone: Email: CHIEF EXECUTIVE INFORMATION Chief Executive Title President First Name Paula Last Name Brody Email Address paulabrody@me.com Phone Number 239-272-7110 .�1;Te1_1 I r�_� C�1►��_�:�1�1:3 Organizational Structure Nonprofit Tekla L Taylor (713) 703-9573 teklalt@gmail.com #C2-23-24-0008 Page 4 of 30 Packet Pg. 266 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Project Information Support Type Seasonal Support Project Name Naples Art District Seasonal Support 2023-2024 Location of the Project Naples Art District, bordered by Pine Ridge Road to the South, Taylor Road to the West, J&C Blvd to the North and Airport Pulling Road to the East Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? Yes iARTE VIVA! Start Date 2023-10-01 End Date 2024-09-30 Project Type Check all that apply. Festival Event Marketing Support If Project Type is Other, enter information about the Project Type. Short Summary of Project The Naples Art District is seeking marketing support for out -of -county advertising to draw visitors from Florida and beyond to our open studio tours, multi -day signature events, classes and workshops and collaborative events with other cultural organizations. This broader marketing enables Collier County to be recognized for our vibrant artist colony. Our advertising, in and beyond Collier and Lee Counties, enables us to build awareness of our many free visual art events and establishes our standing as a cultural arts tourist destination. Our reach has doubled with our 2022/23 grant support. We have spent significant effort broadening awareness of Collier County's rich cultural arts offerings with a nationwide audience through our marketing in the noted national magazine, American Art Collector. We will continue this national marketing in 2023/24 to complement a targeted focus on art lovers in the Sarasota and Tampa/St. Petersburg markets. In the 2023-24 season, we #C2-23-24-0008 Page 5 of 30 I Packet Pg. 267 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com will increase our Open Studio Tours from a twice monthly frequency to weekly events with special Saturday and evening hours to attract even more visitors into our hub of working artists. Our signature multi -day events, featuring "crossover collaborations" with other arts disciplines, Artful Arrangements ( a collaboration with local floral designers and Ikebana International) and the Art and Design Expo (a collaboration with area interior designers and neighborhood design showrooms) bring hundreds of visitors into our artist studios. "Palette to Palate" and "Perfect Pairings", two "crossover collaborations" with local chefs/restaurants (in the planning stage for 2023/24) will bring together culinary and visual arts. New initiatives in the summer and shoulder seasons, including summer open studio tours and exhibitions and programs in October/November and 10 days in May, will feature over 40 arts enrichment opportunities to engage with our artists and collaborate with other cultural arts organizations. Detailed Project Description The Naples Art District events include County ARTE VIVA! Festival Collaborations, our weekly Open Studio Tours, our Special Signature events, and a range of collaborations with other cultural arts and civic organizations. Our 2023/2024 Events Calendar is detailed below: October -November- Dia de los Muertos -Collaboration with the Naples Botanical Garden, building on the successful shared 2022 Ricardo Soltero artist residency. October -November Collaboration with Arte Viva! " Frida Khalo Artistry Re -Visited" - Exhibition of the original artwork by NAD member artists created in the color palette and style of Mexican artist Frida Kahlo honoring her inspiration to artists and the art world. Creative portraiture of Frida and large colorful murals created by our artists displayed with life-size "Fridas" (Exhibition Location to be determined). November "Palette to Palate" - Our NAD member artists paired with local restaurants. Live evening painting demonstrations in those venues to introduce the Naples Art District to a wider audience. (In planning process) November Culinary Art Fest—Perfect Pairings - Local chefs create signature dishes inspired by the original artwork of our local artists. (In planning process) November Every Thursday Open Art Studio Tour —The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations. November Weekend Open Art Studio Tour —The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations focusing on classes taught in the Naples Art District. November NAD Collaboration with Naples Centennial Celebration for Plein Air Festival, with our member artists painting live in memorable Naples locations. A family -friendly arts tourism event. Season Opener Event to #C2-23-24-0008 Page 6 of 30 I Packet Pg. 268 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com follow to exhibit artwork created during the Plein Air Event (planning in progress) December - Arte Viva! - Naples Art District Collaboration - Highlights the work of four artist members of Hispanic heritage. Special demonstrations and presentations on how the artist's cultural heritage has shaped their artistic style. Possible exhibition in other venues. Promotion of these artists and their heritage on our social media, website and email newsletter. December - Every Thursday Open Art Studio Tour —The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations. December - Feliz Navidad - Family Friendly Pinata Making Workshop with guest local artist of Mexican descent, Mercedes Perez. Tapas Tastings December- Arte Viva! - Naples Art District Collaboration with Naples Zoo for Plein Air Art Festival in the new South American Exhibit (Date to be determined) January Every Thursday Open Art Studio Tour —A fun, festive and free opportunity to visit 100+ artists in their working studio settings. January - Collaboration with Naples Botanical Garden for Plein Air Art Festival at the Naples Botanical Garden Evening party being planned with an exhibition of the botanical paintings. January/February 2024 Four -day Signature Event. Artful Arrangements - Original Artwork Interpreted in Floral Designs —Visit many working artist studios to view creative floral interpretations of original art. An adaptation of the very popular "Art in Bloom" offered in art museums around the country and received in Naples with great success. A "crossover collaboration" with local Floral Designers and Ikebana International. February Collaboration with Arte Viva! - Multi -Day Arts Festival: Homage to Picasso/Evening Picasso Palooza! Naples Art District Artists create artistry to honor the Hispanic legacy of Pablo Picasso, the world-famous Spanish artist with a focus on his Hispanic heritage. Inspired artwork shown in our studio settings and outside studios with large murals in the Naples Art District. Festival to feature tapas tastings and Spanish wine tastings in our studio settings . Exhibitions in other venues under discussion. February Every Thursday Open Art Studio Tour —The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations focusing on art created in the style of the most noted Hispanic artist, Pablo Picasso. Special display of Original Artwork in the style of Pablo Picasso created by high school students in ARTS ENRICH, the Naples Art District Partnership with the Collier Public School Art Department. #C2-23-24-0008 Page 7 of 30 I Packet Pg. 269 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Our ARTS ENRICH students are primarily of Hispanic heritage February Arte Viva! Plein Air Fest at Waterside Shops on another venue —Possibly "Painting like Picasso" (Plans still under discussion) February Weekend Open Art Studio Tour/Picasso Palooza —The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations focusing on art created in the style of Pablo Picasso. Special Tapas and Spanish Wine Tastings March- Every Thursday Open Art Studio Tour —The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations. March 2024- Art & Design EXPO- Three Day Event in the Naples Art District. A unique "crossover" collaboration between our Artists, Interior Designer & Design Showrooms in our Business Neighborhood. Over the three days of the EXPO, our artists are paired with area interior designers for hourly "Artfully Designed Workshops," during which the designer share a design palette based on the color, texture, style and mood of the artist's original artwork. Overlaps with our Weekend Open Art Studio Tour —The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations focusing on classes taught in the Naples Art District. April Every Thursday Open Studio Tour —The opportunity to visit 100+ local artists in their working studio settings. Live art demonstrations. April - Collaboration with United Arts Collier - April Weekend Open Art Studio Tour and Live Performances (Music, Dance, Poetry Readings, Storytelling, Acting, Improv) —Family Focused with Special Children's Programming. Plus —the opportunity to visit 100+ local artists in their working studio settings. (Collaboration under discussion) May - Naples Art District Shoulder Season Arts Enrichment and Cinco de Mayo! - Ten art -filled days to enhance your inner artist! A wide array of arts enrichment opportunities with our teaching artists in their studio settings. Enjoy one, two, three four or five day workshops in painting, photography, jewelry -making, glass or fiber arts, and ceramics. Plus, evening art demonstrations, presentations with master artists. Collaboration with other arts organizations to showcase their shoulder season programs. Dining with master chefs. Free time for tourists to enjoy the white sand beaches, shopping, fabulous restaurants, recreational opportunities and other arts & cultural venues on our Paradise Coast. May 5 will have special arts programming for Cinco de Mayo. #C2-23-24-0008 Page 8 of 30 I Packet Pg. 270 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com May - Thursday Open Art Studio Tour —The opportunity to meet 100+ local artists in their working studio settings. Live art demonstrations. June through September - Open Art Studio Tours - The opportunity for our year round Florida residents, out-of- state summer tourists and international visitors to experience and meet our resident artists working in their studios. Live art demonstrations and classes will be offered and schedules will be advertised through various media and posted to our Naples Art District website: https:Hnaplesartdistrict.com What is the artistic and cultural goals and vision for this project? Our artistic and cultural intention is to ignite an awareness and share the exciting adventures of artistic discovery with people of all ages and all backgrounds. We wish to share the many genres of art created by our 100+ artists living and working in Collier County. Thousands of visitors meet our artists in their studios, at our many special events, in our art workshops and classes and at art exhibitions/festivals. Meeting our artists enables everyone to gain an appreciation of visual arts in a wide array of mediums and perhaps, to discover their own inner artist in our many classes offered throughout the year. Consistent with the goals for ARTE VIVA!, we also want to create an appreciation for the contributions of artists with Hispanic heritage, both noted artists like Frida Khalo and Pablo Picasso but also, those member artists of the Naples Art District influenced by their cultural background. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Building on our successful 2023 Frida Fest, we will offer "Homage to Pablo Picasso" in 2024 with our artists creating artwork inspired by Picasso's legacy. We plan to expand exhibitions of our artwork featuring member artists of Hispanic descent, and our artistic tributes to Frida Khalo and Pablo Picasso. We will program events around Dia de Los Muertos, Feliz Navidad and Cinco de Mayo in collaboration with other arts/cultural organizations, including the Naples Botanical Garden for Dia de los Muertos and will confirm a venue for a "Frida Khalo Revisited" exhibition of the Frida Portraiture and murals created during our 2023 Frida Fest. We will feature a multi -day event "Homage to Picasso/Picasso Palooza". Member artists will create and display Picasso -inspired artworks in studios and at selected outdoor locations. Visitors can observe our member artists at work- drawing, painting, sculpting, and creating ceramics, demonstrating how Pablo Picasso, has influenced the world of art. How will this project promote and drive tourism to Collier County/the Paradise Coast? Collier County is known for our vibrant working artist enclave with diverse cultural offerings. Our marketing reach will include profiled art lovers, collectors, students and artists, as well as key prospective travelers and visitors to Paradise Coast. Because another goal is to create awareness of original artwork created by Collier County artists, the Naples Art District will be also promoting visibility for Collier County in some unique advertising venues, such as the #C2-23-24-0008 Page 9 of 30 I Packet Pg. 271 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com American Art Collector magazine and both the Naples and Sarasota editions of Home & Design which are unique to the Naples Art District and would not be selected by other arts organizations within Collier County Digital marketing and social media through these targeted publications will also support cultural tourism. We feature the CVB/TDC in a full page ad in our seasonal catalogue, which is widely distributed in our studio settings and throughout other venues. Our website homepage features the Paradise Coast logo as a committed supporter of our arts events and initiatives. Our collaborations with other arts and cultural organizations within Collier County will also reinforce arts and cultural tourism and provide logo recognition. All of our out -of -county advertising recognizes the support of the CVB/TDC. Our advertising materials will include Paradise Coast logo and link, where potential visitors can access a wealth of information about other county offerings. Driving tourism to Collier County may be especially effective with our 2023/24 marketing emphasis on Florida tourism websites and publications as further detailed in our marketing plan. Tracking the results of our media campaigns, we will collect and share our data and results - including collected zip codes of visitors to Collier County and our website stats. We will also share the chosen advertising vehicles which we feel are most effective in driving tourism to Collier County with other county arts and cultural organizations and with the TDC. #C2-23-24-0008 Page 10 of 30 I Packet Pg. 272 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Research from the 2020 Collier County Strategic Arts Plan showed that artist's studios were the Number one preference for art venues, preferred over museums and art centers. Our most important marketing goals are to • Promote cultural tourism to Collier County by raising awareness of the Naples Art District as the largest concentration of working artists in Southwest Florida • Bring new visitors and extend the stay of on -going vacationers/visitors by offering a year round, wide variety of art activities for all ages. • Drive awareness and preference for travel to the Paradise Coast through collaboration on county -wide programs, such as Atre Viva! to garner increased engagement of visitors. Our marketing plan will support these goals through an advertising media mix and channels aimed at the art #C2-23-24-0008 Page 11 of 30 I Packet Pg. 273 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com and tourism market, with a heavy emphasis on reaching our target audience in the Sarasota, St. Petersburg, Clearwater, and Tampa markets, as well as other statewide Florida geographies, and nationally through the American Art Collector magazine. Our targeted audience includes art enthusiasts, art collectors, the interior design industry, new home buyers, people who enjoy travel, dining out, visiting art venues, and attending theatre events, have college or advanced degrees, and are affluent. Our advertising plan will reach this audience with a combination of print media, digital media (both paid and social), and NPR, PBS, and commercial TV broadcast media. To enable our goals stated above, our marketing plan objectives are to: • Grow naplesartdistrict.com visitors year over year to raise awareness and engagement. • Grow our Instagram and Facebook followers. • Create marketing/advertising campaigns to support our goals, build our tracking system to measure results, and identify/share the most effective channels and media mix. • Increase our targeted audience reach by continuing to build an email data base. • Build our website capability to enable all visitors to register for monthly e-newsletters and use Constant Contact to manage consistent communication and e-marketing campaigns with our subscribers. • Develop new attractive landing pages on our website with a call to action to encourage visitors to stay on our website longer and to measure and track advertising results. • Build our analytic capabilities and establish our data structure to collect the information that is required by the County. • Increase our targeted audience reach by continuing to utilize print media in publications specific to the art and tourism markets. • Strategically add new publications to build awareness outside of Collier County, with particular emphasis on the Sarasota, Tampa/St Pete markets. • Expand our use of other printed marketing collaterals within and beyond Collier County in visitor centers, hotels, tourism locations. Using these materials add EDDM / Every Door Direct Mail marketing programs. • Utilize substantially more measurable digital advertising to increase our targeted audience reach by using all channels and platforms - online, e-marketing, and social media. This includes expanding our Digital MobileFuse initiative and adding new digital marketing opportunities utilizing art and tourism focused subscriber data bases. • Increase our targeted audience reach with the use of additional broadcast media including previous and new NPR, PBS, and WINK television ads, to draw more visitors to the Naples Art District and Collier County from this large audience of people with a predisposed appreciation for the arts and culture. • Expand the use of paid social media ads on the Instagram and Facebook platforms, including photo ads, carousel ads, stories, and reels. • Create new video content to improve engagement and garner more "likes" and click throughs on social media #C2-23-24-0008 Page 12 of 30 I Packet Pg. 274 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com platforms. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. We will continue to build our Naples Art District email list by capturing emails from our website visitors with the development of new website capability designed to make it easy for visitors to subscribe. In 2023/24, we plan to launch an e-newsletter to all our constituents to apprise them of upcoming events and profile several of our working artists. We plan to invest in an automated email marketing system, such as Constant Contact, to manage our communications and track results. We will continue to collect emails from the hundreds of people visiting our studios and galleries during our many seasonal events. Also, our artists send NAD event emails and newsletters to their individual mailing lists, which significantly increases our reach. In addition, many of our media buys include targeted email lists of subscribers that we can access via email blasts. This past season, in addition to the print media we placed in American Art Collector, we also did three email blasts to their subscriber base of over 20,000 people. The January email blast had a 38% open rate and a 1.3% click through rate; the February email blast had a 38% open rate and a 1.0% click through rate. We are encouraged by these initial results and plan to increase the number of email blasts in 2023/24 with American Art Collector, as well as with other publications, such as the Sarasota Scene, and other art and tourism focused subscriber data bases. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Our print advertising will include those publications specific to the tourism market such as the Collier County Paradise Coast Visitors Guide, Chamber of Commerce Naples On the Gulf, Concierge Image, Neapolitan Magazine, MustDo Naples, and the Naples Passport. Additionally art guides, such as the Florida Art Guide, SWFL Guide to the Arts, the SWFL Annual Visitors Guide, will be used to raise awareness of the Naples Art District as a cultural attraction. Reaching into the Sarasota and Tampa /St Petersburg art enthusiast audience, we will explore placing print ads in the Sarasota Magazine, Sarasota Scene, and St. Pete's Life magazine. We are also planning to advertise in Arts Program Books, such as the Sarasota Orchestra Masterworks, Asolo and Van Wezel, and other theatres in Tampa. We believe these playbill ads will be effective in reaching an already pre -qualified audience with an appreciation for the arts and will draw visitors to the Naples Art District, particularly to our themed and seasonal visual arts events. The Sarasota edition of Home & Design magazine and American Art Collector, a national magazine, are unique to our advertising plan and objectives as we seek to attract those tourists wanting to purchase or collect our original artwork. These publications will help foster cultural tourism. As a national publication, the American #C2-23-24-0008 Page 13 of 30 I Packet Pg. 275 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Art Collector magazine, will be included in our plan again because of its highly targeted audience of art enthusiasts and collectors. In 2022-23, the Naples Art District was featured in their December Destination Guide, and we had a featured editorial in their February issue. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. We will be expanding our full color seasonal catalogue to include opportunities for reciprocal advertising with other arts organizations within and beyond Collier County. We plan to print 10,000 copies of this 100+ page catalogue which is widely distributed in our studios throughout the year and our intention is to make it available in venues beyond Collier County. We also print over 1000 copies of event brochures for each of our signature offerings including Artful Arrangements and the Art & Design EXPO. We print hundreds of 5 x 7 double sided postcards featuring upcoming events. These can be used for EDDM/Every Door Direct Mail in cities outside of Collier County with appropriate resources to help implement this program. We produce a four -fold promotional brochure, which can be used in visitor's centers, hotels, and other tourism locations as a rack card. It can also be used for a direct mail campaign. What types of digital advertising are you planning for this project? If not applicable, enter N/A. We anticipate doubling our emphasis on digital advertising because of its broad reach and low cost per impression. Our desire is to reach potential visitors by using all channels and platforms: online, e-marketing, and social media. We are planning to procure new digital marketing opportunities that both Sarasota Magazine and Sarasota Scene can provide (in addition to their print media), including banner ads with embedded video, e-blasts, newsletters, and social media posts. We have also engaged WGCU to do two banner ad placements in their weekly e-newsletter to 19,000 subscribers and we will evaluate the benefit of continuing with this opportunity next season. These are just some examples of the types of digital advertising we are planning to implement as part of our desired expansion. In 2023, the Paradise Agency was retained to put together a plan for digital advertising. The digital campaign just launched on February 22 and will run through April 30, 2023. One component of the plan was the implementation of a Digital MobileFuse campaign to reach users that have been to museums, art galleries, art festivals, and cultural events in the last 90 days, users interested in art, culture, and weekend travel, and users that have museum apps or art apps on their mobile devices. This represents an estimated reach of 620,455 impressions. Geography included is Miami, Ft. Lauderdale, Tampa - St. Pete, West Palm Beach, and Orlando Designated Marketing Areas (DMA's). We hope to hire Paradise agency or another agency in 2023/24 to plan and execute our digital campaigns for next season. What social media ads or posts are you planning for this project. #C2-23-24-0008 Page 14 of 30 I Packet Pg. 276 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com If not applicable, enter N/A. As part of the digital marketing plan provided by Paradise Agency, paid social media ads on Facebook and Instagram were launched to reach an estimated 1,300,000 impressions. The objective of these ads is to promote awareness and engagement. This campaign will retarget those who engage and leverage similar look alike audiences. This campaign will include photo ads, carousel ads, and Instagram stories and reels. Creating more video content will enable our social media posts to be more engaging and interactive. These ads will help us build our audience and our social media followers, a key marketing objective for us. We are planning to continue the use of social media ads in 2024. In 2023, we worked with American Art Collector magazine creating 6 social media posts for their Instagram page. Next season, we hope to continue this national reach and collaborate on social media marketing opportunities with Sarasota Magazine and Sarasota Scene. The Naples Art District routinely posts on our Instagram and Facebook pages. To increase our followers, grant funding will be used next year to boost our social media activity and engagement (using reels, posts, stories, likes, commenting, and sharing). Our member artists also use social media to cross -post our events, broadening our reach. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. All of our current print materials, all print advertising, digital marketing and social media direct people to go to our www.naplesartdistrict.com website for more information and to register for events. Thus, our website must be continuously updated to keep our information current and our home page fresh and appealing. Our website features an interactive map showing all locations for our 100+ artists with a hover and click through to an individual page on our website for each artist, showing their artwork images, their photo and a mini bio. Annually updating this map and keeping over 100+ artist pages up to date is a major project for our website company. On our website, our artists are also listed by medium and the many classes we offer must also be updated each year. Our upcoming events are posted on our home page with links to current details on our events page. One of our objectives is to create marketing and advertising campaigns that are measurable and effective. We are in the early phase of trying to build this data collection and analytics capability and this will be a priority. We also want to build new, attractive landing pages with a call to action to encourage visitors to spend even more time on our website and to track results of our advertising. Adding new website capability that makes it easy for visitors to register to receive newsletters and other event information will help us grow our email data base and enable e-marketing opportunities. #C2-23-24-0008 Page 15 of 30 I Packet Pg. 277 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com From January 1, 2022 to March 1, 2023, 44% of our website visitors were from outside of the state of Florida. (Georgia, New York, and Virginia were the top three states outside of Florida). Analyzing our Florida visitors by geographic location will enable us to target our advertising in cities where we get the most visitors from. Describe any radio advertising campaigns. We are currently implementing a WUSF/ WSMR FM radio flight covering the top market in Florida, Tampa/Sarasota (based on Zartico research) and targeting an audience that has an interest in arts and culture venues. Estimated reach is an audience of 179,100 with each 15 second spot. WUSF is the flagship NPR station serving the Tampa -St. Petersburg metropolitan area and broadcasts local, state, and national news. WSMR is the classical music station covering Sarasota. We are currently airing fifty 15 second messages on WUSF and sixty 20 second messages on WSMR, running from 2/20/23 — 4/30/23. Based on the 2023 analytics, we are planning to repeat or enhance this radio campaign. Additionally, we want to explore adding WGCU radio, which serves 200,000 listeners each month, to extend our audience reach. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Broadcast will be a key component of our 2023/24 marketing mix. We are planning to expand our use of PBS broadcast media with WGCU and include WEDU, the PBS member television station serving the Tampa Bay area, which will be a new media channel for us. We also would like to expand our broadcast reach to include WINK -TV with both 30 second and 15 second spots. As a new PBS non-profit organization sponsor in 2023, we worked with WGCU to create a 30 second TV ad that aired 16 times over a two -week period on PBS Encore, PBS Primetime, PBS Primetime News and WKND how-to shows. The WGCU radio and signal area includes a footprint of more than 1.5 million people including Collier, Lee, Charlotte, Sarasota, DeSoto, Highlands, Glades, Hendry, Palm Beach, Broward, Miami -Dade, and Monroe counties. WGCU tv has 300,000+ monthly viewers across five channels. The result of our PBS TV campaign was 97,000 total adults 18+ were reached (based on Nielson Impressions/1000). We have launched our second tv spot which will air through March 24. We have been able to repurpose these tv spots for use on our website and for social media posts. The Naples Art District hopes to create five or six short, professionally produced videos for use on our website, in embedded video banner ads, and for more interactive social media posts. Also, having a video tour of the Naples Art District on our website would help promote our community as a county- designated cultural art destination and build awareness that Collier County is home to the largest concentration of working artists in Southwest Florida. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. #C2-23-24-0008 Page 16 of 30 I Packet Pg. 278 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com If not applicable, enter N/A. Although not billboard advertising specifically, we use large painted murals to attract attention for those visitors coming into our neighborhood. This has been very effective for us in drawing attention to our artist studios. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. As noted above, our focus for 2023/24 will be tourism publications, websites, social media and digital campaigns to create awareness that Collier County is home to the largest artist "colony" in Southwest Florida. We know that our 100+ artist studios are a major tourism attraction providing an authentic experience for cultural arts tourism visitors who are over 60% more likely than other visitors to spend money during their visit to the Paradise Coast. We plan to highlight the opportunities to meet our local artists and purchase or commission artwork direct from the artist to boost eco-tourism. We would like to work cooperatively and collaboratively with other Collier arts and cultural organizations to enhance media buys and promote longer tourism stays by demonstrating the array of arts opportunities here on the Paradise Coast. Upload your marketing plan. No File Uploaded #C2-23-24-0008 Page 17 of 30 I Packet Pg. 279 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. The Naples Art District has an aggressive out of County marketing campaign that includes print media in journals, playbills and distributed advertisements (catalogs and brochures). We also engage in social media and digital marketing. All materials include the Paradise Coast Logo and website information and reference is included on our website. #C2-23-24-0008 Page 18 of 30 Packet Pg. 280 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Phone: Email: Tekla L Taylor (713) 703-9573 teklalt@gmail.com Estimated Attendance 20,000 10,000 4,500 300 200 SubTotals: 35,000 Estimated Attendance 1,500 300 100 50 50 SubTotals: 2,000 Grand Totals: 37,000 #C2-23-24-0008 Page 19 of 30 I Packet Pg. 281 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 0 Average Ticket Price Child If free, enter $0 0 Total Yearly Attendance For Organization - Adults 35,000 Total Yearly Attendance - Children 2,000 How will you collect attendance figures reported in the attendance projections? Our attendance tracking methods include tracking of digital registrations, email registrations, in -studio visit documentation, class registrations, special events attendance records, brochure distribution at events, and collaborative events tickets and admission sales records (e.g. Naples Botanical Gardens), as well as the more informal data we collect on our "clickers" when visitors come into our studios. Upload any files that helps support the attendance figures. No File Uploaded #C2-23-24-0008 Page 20 of 30 I Packet Pg. 282 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Visitor Information Average Visitor Stay (in number of nights) 2 Number of Rooms Per Night How are you calculating and measuring the Average Stay and Room Nights? We have recently begun to work with the Collier County Convention and Tourism Bureau, Specialty Markets and Convention/Meeting Planning, to provide activities in the Naples Art District for those booking corporate and other meetings in Naples. We have provided a list of over ten options to enhance the stay of these visitors with art related programming such as "Sunset Painting on the Beach", a Glassblowing Experience, or a "Behind the Scenes Tours" of our studios. County Strategic Plan Research indicated that artist studios are the preferred venue for cultural tourists, with the opportunity to meet local artists, providing the "authentic experience" that Visit Florida notes is so important to travelers. We will make every effort in our marketing next year to continue to create visibility for the Naples Art District, the largest concentration of working artists in Southwest Florida, expanding opportunities to meet and interact with our 100+ artist members. . We also hope to partner with several local hotels to promote our multi -day arts events and to track hotel stays for our events. We feel collaborative advertising with other arts organizations targeted to cultural tourists will lead to more overnight stays motivated by a variety of arts -related activities, including a visit to the Naples Art District. As part of our 22/23 TDC grant funding, we are advertising in the Neopolitan Magazine, which is placed in Naples Grande and distributed by their concierge. We are working with them to share hotel stay analytics. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms 0 Room Block Rate 0 List any hotels in your room block. N/A #C2-23-24-0008 Page 21 of 30 I Packet Pg. 283 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Phone: Email: Budget Tekla L Taylor (713) 703-9573 teklalt@gmail.com This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 90,075 174,620 260,000 Operating Expense 68,117 201,465 252,000 Project Expenses Total artistic fees for this project $20,000 Total expenses for this project $101,000 Total In -kind for this project $121,000 Sources of Project Cash Income A. Earned income $0 B. Contributed income $85,000 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash) $36,000 F. Total project cash income $121,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $20,000 B. Production Costs (personnel, equip.) $0 C. Space rental $0 D. Marketing (publicity, etc.) $101,000 E. Other expense $0 F. Total project cash expense $121,000 #C2-23-24-0008 Page 22 of 30 I Packet Pg. 284 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Phone: Email: Project Income - Sponsorship Detail Tekla L Taylor (713) 703-9573 teklalt@gmail.com List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Artful Arrangements FineMark Bank Fifth Third Bank Women Frank & Nancy Parsons Fund/Greater Milwaukee Foundation SubTotals: Project 2 Sponsors - list Project Name in first line Art and Design Expo Internation Design Source Hadinger Flooring Naples Daily News Home and Design Magazine SubTotals: Project 3 Sponsors - list Project Name in first line Arts Enrich Private Capital Management Private Donations Amount Sponsorship/Donation 0 15,000 5,000 1,500 1,000 $22,500 Amount Sponsorship/Donation 0 2,500 2,500 1,500 2,500 $9,000 Amount Sponsorship/Donation 0 1,000 1,000 #C2-23-24-0008 Page 23 of 30 Packet Pg. 285 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Phone: Email: Tekla L Taylor (713) 703-9573 teklalt@gmail.com ExxonMobil 1,000 Central Paper Supply 500 SubTotals: $3,500 Project 4 Sponsors - list Project Name in the first Amount Sponsorship/Donation line Naples Art District Donors Unrestricted 0 Anonymous/Artis Playbill 7,775 Art & Gail Edwards Donor Advised Fund 20,000 Julie Spencer Groves 5,000 Private Capital Management 2,500 Frank & Nancy Parsons Fund/Greater Milwaukee 2,000 Foundation SubTotals: $37,275 Project 5 Sponsors - list Project Name in the first Amount Sponsorship/Donation line SubTotals: $0 Project 6 Sponsors - list Project Name in first line Amount Sponsorship/Donation SubTotals: $0 Project 7 - list Project Name in first line Amount Sponsorship/Donation SubTotals: $0 Project 8 - list Project Name in first line Amount Sponsorship/Donation SubTotals: $0 Income Totals: $72,275 #C2-23-24-0008 Page 24 of 30 Packet Pg. 286 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 0+ 0 = 0 Exhib. Fees /Perf. Rights 0+ 0 = 0 Equipment/Supplies 0+ 0 = 0 Materials - Costume,Wigs No TDT 0+ 0 = 0 Materials - Lighting 0+ 0 = 0 Materials - Rentals 0+ 0 = 0 Materials - Scenic 0+ 0 = 0 Materials - Sound 0+ 0 = 0 Materials - Other 0+ 0 = 0 Sig nage/Collateral No TDT 0+ 0 = 0 Personnel - Ind Contract 0+ 0 = 0 Personnel - Staff No TDT 0+ 0 = 0 Transportation 0+ 0 = 0 Venue Rental 0+ 0 = 0 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $0 + $0 = $0 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 1,500 + 1,500 = 3,000 Print Advertising 50,000 + 30,000 = 80,000 Other Print Materials 45,700 + 0 = 45,700 Digital Advertising 0+ 29,000 = 29,000 Social Media 0+ 15,000 = 15,000 Website 7,500 + 7,500 = 15,000 Radio 0+ 6,000 = 6,000 Broadcast 3,000 + 9,000 = 12,000 Video 3,000 + 3,000 = 6,000 Outdoor 0 + 0 = 0 #C2-23-24-0008 Page 25 of 30 Packet Pg. 287 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Phone: Email: Tekla L Taylor (713) 703-9573 teklalt@gmail.com Out of Home (OOH) 0+ 0 = 0 Design/Production 10,300 + 20,000 = 30,300 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $121,000 + $121,000 = $242,000 Expense Totals: $121,000 + $121,000 = $242,000 #C2-23-24-0008 Page 26 of 30 I Packet Pg. 288 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. E. Other Income ($36,000) = Cash Reserves Enter any other general explanations you feel are necessary. #C2-23-24-0008 Page 27 of 30 Packet Pg. 289 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Phone: Email: Support Material Title: 2022 W9 Title: Additional Insured Download:260831.pdf Download:260832.pdf View File View File ildo6e ido6e Title: Naples Art District 990 Title: Naples Art District 2021 ByLaws Download:260812.pdf Download: 26081 1.pdf View File View File Tekla L Taylor (713) 703-9573 teklalt@gmail.com Title: Articles of Title: Board of Directors Title: Florida Status Report Incorporation and IRS Letter Download: 260833.docx Download: 260840.pdf Download: 260810.pdf View File View File View File ido6e Title: Secretary of State Filing 2023 Download: 260842.pdf View File #C2-23-24-0008 Page 28 of 30 I Packet Pg. 290 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Phone: Email: Submission Checklist Tekla L Taylor (713) 703-9573 teklalt@gmail.com Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. 2023 crt of ins.pdf Worker's Comp Coverage Not applicable #C2-23-24-0008 Page 29 of 30 Packet Pg. 291 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Art District, Inc Application #C2-23-24-0008 Primary Contact: Tekla L Taylor Phone: (713) 703-9573 Email: teklalt@gmail.com Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Submittal Exemption letter. docx Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes certify that the information included in this grant application is accurate and complete. Yes understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0008 Page 30 of 30 Packet Pg. 292 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Applicant Profile Applicant Type Organization Legal Nam aples Botanical Garden, Inc. Date of 501(c)3 incorporation 03/23/1994 Address 4820 Bayshore Drive Naples, Florida 34112 UNITED STATES Telephone Primary Contact Applicant Status Applicant Institution Applicant Discipline FEIN / TAX ID Date Organization Formed Fiscal Year Ends Date DUNS Number UEI Web Address (239) 643-7275 Trisha Griffin Grants Manager Phone: (239) 325-1931 Email: tgriffin@naplesgarden.org Organization - Non -Profit Other Museum Multidisciplinary 65-0511429 01 /01 /1993 06/30 038914672 LCKDBMGF2E87 https://www.naplesgarden.org/ Mission Statement Naples Botanical Garden conserves the plants and habitats of the tropics, cultivates beauty, offers knowledge, and inspires the protection of nature. Organization History Naples Botanical Garden (the Garden) is dedicated to its mission by offering education programs, interpretation, and mission -related arts and cultural exhibits, shows, and festivals where plants and people thrive together. Founded in 1993, the Garden is an independent 501(c)(3) organization operating a 170-acre site showcasing conservation practices and natural habitats for wildlife accommodating 260,000 visitors annually. The Garden is staffed and supported by nearly 200 employees and 200 active volunteers. The Garden received the Award for Garden Excellence (American Public Gardens Association) in 2017, and the Award for Museum Excellence (Florida Association of Museums) in 2018. In 2017, the Garden was ravaged by Hurricane Irma and rebuilt with renewed emphasis on climate resilience, natural water management, conservation, and a determination to make the Garden a Garden for All — where barriers of income and language do not prevent the public from enjoying and learning at the Garden. In 2020, in response to the #C2-23-24-0005 Page 1 of 25 I Packet Pg. 293 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org pandemic, the Garden transitioned its focus to presenting inspiring experiences, engaging exhibits, and cultural opportunities through virtual programs and self -guided activities. In 2022, the Garden was seriously impacted by Hurricane Ian, emphasizing the need to expand our attention to nature -based solutions — like our Urban Forest Project and onsite Stormwater Treatment System — that provide restoration and resiliency while protecting Southwest Florida from the impacts of intensifying storms, rising seas, warming temperatures, and related threats. #C2-23-24-0005 Page 2 of 25 I Packet Pg. 294 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffin@naplesgarden.org Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization Naples Botanical Garden, Inc. DBA For Organization Naples Botanical Garden Federal ID Number 65-0511429 Organization Web Address www.naplesgarden.org ORGANIZATION ADDRESS Street Address 4820 Bayshore Drive City Naples State FL Zip 34112 PHONE AND FAX Main Phone Number 239.643.7275 Fax Number #C2-23-24-0005 Page 3 of 25 Packet Pg. 295 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffin@naplesgarden.org CHIEF EXECUTIVE INFORMATION Chief Executive Title President and CEO First Name Donna Last Name McGinnis Email Address dmcginnis@naplesgarden.org Phone Number 239.325.1938 Organizational Structure Nonprofit #C2-23-24-0005 Page 4 of 25 i Packet Pg. 296 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Project Information Support Type Single Project Project Name Johnsonville Night Lights in the Garden Location of the Project Naples Botanical Garden located in Collier County in the Bayshore Arts District. Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? No iARTE VIVA! Start Date 2023-11-24 End Date 2024-01-01 Project Type Check all that apply. Exhibition Performance Festival Event Marketing Support If Project Type is Other, enter information about the Project Type. Short Summary of Project Johnsonville Night Lights in the Garden is Naples Botanical Garden's (the Garden) professionally produced annual lighting exhibition. The event will run continuously for 35 nights from November 24, 2023 — December 30, 2023 (excluding Christmas Eve and Christmas Day) throughout nine acres of formal display gardens including representations of Brazil, Florida, the Caribbean, and Asia. For the 15th consecutive season, the Garden will deliver an illuminating experience to celebrate winter in the tropics, featuring spectacularly lit displays that highlight our world -class botanical collection. This production aligns with VISIT FLORIDA's mission and purpose to enrich the quality of life in the community and to brighten the lives of all; and the Garden's mission to inspire by being a place where plants and people thrive together. #C2-23-24-0005 Page 5 of 25 I Packet Pg. 297 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Detailed Project Description Johnsonville Night Lights in the Garden features plants aglow with brilliant color as the Garden is transformed into a family -friendly tropical winter wonderland, becoming a magical place to celebrate the holidays and cooler evenings. The festive event highlights our living collections in a way that makes the plants the focus. Every color choice throughout the Garden during Johnsonville Night Lights is intentional. Upon entering the Garden there is a breathtaking palette of sunset colors that mimic the transition from day to night in our corner of the world. In the Scott Florida Garden, for instance, there are concentrations of yellow and purple, a nod to our native flowers such as tickseed, the state wildflower; Florida paintbrush; beautyberry; partridge pea; Stokes' aster; verbena; St. John's wort; salvia; and goldenrod. Even the touches of blue hint of nearby waters. Following the Garden's pathways along the fringes of Lake Tupke, there are Caribbean colors that reflect the fruits of the tropics. The Garden transforms with colorful lights in a way that inspires people to engage with plants so that they can rediscover the natural beauty of flora from the tropics and subtropics. An annual tradition for many families in the local community, as well as returning tourists, the Garden sparkles with thousands of lights disbursed throughout. With two live musical performances by local acts every evening, visitors can hum along as they stroll through the Garden, marveling at the beauty of our illuminated plants, trees, and individual garden features enjoying an evening experience in the Garden like no other. The lighting design will be reimagined, as it is every year, to keep the exhibit fresh and exciting, in addition to offering family -friendly photo opportunities, and a new interactive seating installation for visitors to enjoy the event from a different perspective. Guests can also soak up the spirit of the season with family, friends, and loved ones as they sample specialty menu items from Fogg Cafe and sip on a signature cocktail only available during Johnsonville Night Lights. Johnsonville Hot Dogs and Bratwursts will be available for purchase via a grilling station manned by Cafe chefs on select evenings. The celebratory atmosphere of this exclusive happening, the only one of its kind in Collier County, provides something for everyone. This event has become a "must -do" in Naples during the holidays, attracting an audience who might not otherwise visit the Garden and drawing visitors from all over the world. Last year alone, half of the 54,276 guests who attended Johnsonville Night Lights were from out of Collier County, making it an event that aligns with VISIT FLORIDA's marketing strategies, and the Tourist Development Council's efforts, to continue to support and lead the Florida tourism industry in recovering from the pandemic and Hurricane Ian, especially during the shoulder season of December. It is needless to say that this experience has grown in popularity since inception in 2009 with just 801 visitors! The number of tickets sold for Johnsonville Night Lights in 2022 was 54,276, with 65% sold to non-members, #C2-23-24-0005 Page 6 of 25 I Packet Pg. 298 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org generating $1,272,583 in revenue during the event period, nearly $40,000 more than 2021. Further, of those attending, 17% of Florida residents were from out of Collier County, 28% from out of state, and 5% from out of the country. Keeping in mind that in 2022 visitation had not yet returned to pre -pandemic projections with the additional limitations imposed by the devastation caused in the region by Hurricane Ian in September. We continue to evaluate and find ways to increase capacity, such as flex ticket options, while maintaining an enjoyable visitor experience. The Garden expects ticket prices to remain accessible starting at $15 for members and $30 for non-members, with flex options that allow for a one-time exchange, and special pricing for children starting at $7 for members and $14 for non-members, and children under three admitted free. See the attached "ticket prices" page from the 2022-2023 fall Cultivate advertisement for detailed ticket pricing choices. What is the artistic and cultural goals and vision for this project? At the Garden, our goal is to create beautiful displays of tropical plants, highlighting rare and valuable scientific specimens, creating an environment rich with opportunities to learn. Programs, rotating exhibits, and events such as Johnsonville Night Lights in the Garden, present a clear connection to horticultural or conservation themes and provide an additional layer of interpretation of the living collections, allowing visitors to gain a deeper understanding of the plants and physical environment at the Garden. By creating a space with ornamental plant displays, inspirational works of art, and family -friendly exhibits in a place that people want to visit, we can engage visitors in a way that allows us to educate them about plants, cultures, and important environmental issues. Our vision is to create engaging and impactful visitor experiences for a diverse audience, accessible to all, highlighting the ecosystems and cultures of the tropics. The Garden achieves its mission to inspire the protection of nature through nature -related arts and cultural programming, interpretation, exhibits, festivals, and experiences that include flower shows, musical concerts, and events that are integrated into an annual theme. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? Naples Botanical Garden will implement a robust marketing plan in order to promote and drive tourists to visit Johnsonville Night Lights in the Garden. In support of Goal 2 and Goal 4 of the Tourist Development Council's strategic plan, the Garden will promote to regional, national, and international visitors. This event will be heavily promoted in external markets as well as in the Garden's magazine, Cultivate, beginning in October. The magazine is mailed to 23,000 addresses in 47 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, as well as nine Canadian provinces, the United Kingdom, Germany, and Australia. #C2-23-24-0005 Page 7 of 25 I Packet Pg. 299 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Much of the Garden's advertising budget is dedicated to aggressive digital media promotion inclusive of social media marketing, digital retargeting, search engine optimization, and banner ads that will reach prospective guests from outside of Collier County. We engage the national marketing communication consulting firm Standing Partnership to manage this robust campaign, making it easier to reach residents and tourists in other areas including Miami, Tampa, and Orlando. These efforts will further the county's goal to increase awareness and success of exhibitions and events by attracting overnight visitation. Results from the national digital campaign by Standing Partnership in 2022 for Johnsonville Night Lights from November 7th to December 5th generated 2,562,622 impressions; 61,480 total clicks (2.4% click through rate compared to 0.9% average for the travel / hospitality industry); and 21,100 people clicking on the "tickets' button, initiating checkout with a 34.3% conversion rate resulting in 27,138 visitors from out of Collier County with approximately 21 % of those visitors staying in a vacation rental and 17% in a hotel. The regional digital campaign through Naples Daily News and News -Press extended its reach to Miami, Tampa, and Orlando resulting in 355,605 impressions throughout November and December. Print ads were placed in the Spanish -language free magazine, El Sentinel, in the Miami and Fort Lauderdale markets with a distribution of 130,000 and Orlando with a distribution of 146,000 households. The location of the Garden in East Naples offers opportunities for those with transportation barriers since the Collier Area Transit's route provides access with a stop within steps of our entrance. The Garden also provides self -guided Garden map components, online virtual presentations, select signage, audio tours, and family programming translations in Spanish and Haitian Creole that further enhances the visitor experience delivering an inclusive atmosphere to a diverse audience. #C2-23-24-0005 Page 8 of 25 I Packet Pg. 300 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. The marketing goals for Johnsonville Night Lights are to create awareness and drive ticket sales; as well as memberships since tickets are available to members prior to the general public. This annual exhibit is a significant contributor to the Garden's overall operating budget, generating approximately 10% of the Garden's income. The success of this event is imperative to accomplishing this goal while also serving as an entry point to first-time visitors. Previous accomplishments during the event period are as follows: 1) The digital campaign for Johnsonville Night Lights alone last year generated 2,562,622 impressions; the click through rate on Google Ads was 2.4%, compared to the .9% average for the travel/hospitality industry #C2-23-24-0005 Page 9 of 25 I Packet Pg. 301 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org 2) The Garden's website, naplesgarden.org, reached nearly 600,000 unique visitors with 70% from out of Collier County. 3) More than 80,000 households received our monthly email newsletter. 4) Social media has proven to be successful by reaching 32,000 followers on Facebook; 21,000 followers on our Instagram page; and 7,000 followers on our Twitter feed. Electronic surveys, and applications such as ACME Ticketing Software and TruTrade® mobile phone data tracking platforms, allow us to gain insight to admission numbers, zip codes, and target groups. The proposed Johnsonville Night Lights 35-night evening event supports the Collier County Arts & Culture Strategic Plan to promote Collier County as an arts and culture destination. Similarly, it supports the Tourist Development Council's mission and vision to promote distinctive world class vacation experiences resulting in positive economic growth, and to be a desirable year-round tourist destination. According to the Council's Strategic Plan 2019 survey, "...a vibrant arts and culture industry helps local businesses thrive." Grant funding for Johnsonville Night Lights in the Garden from the Collier County Tourist Development Council will enable the Garden to continue to offer this unique outdoor experience to thousands of families who make this event a holiday tradition while allowing us to apply those funds towards operating costs to support our mission areas of conservation, education, and horticulture. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. The Garden's magazine, Cultivate, is emailed to 23,000 national and international recipients prominently featuring Johnsonville Night Lights in the fall issue. The Garden also sends out five emails to our master email list of 80,000 households from October to December heavily promoting the event and three additional emails to our Member list of 18,000. The average open rate is 40% - twice the national nonprofit average. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Member promotion will kick-off with the fall issue of the Garden's magazine, Cultivate, in October 2023 which will promote our exclusive Member ticket presale. Public promotion will also kick-off in October, in advance of public ticket sales, which will be available beginning on November 6, 2023. The magazine is mailed to 23,000 #C2-23-24-0005 Page 10 of 25 I Packet Pg. 302 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org recipients per issue to addresses in 47 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, as well as nine Canadian provinces, the United Kingdom, Germany, and Australia. Print advertising to be purchased will include Naples Daily News (local) and News -Press (regional - Tampa / Orlando). What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. N/A What types of digital advertising are you planning for this project? If not applicable, enter N/A. The majority of the Garden's advertising budget to promote Johnsonville Night Lights is dedicated to aggressive digital media promotion inclusive of social media marketing, digital retargeting, search engine optimization, and banner ads that will reach prospective guests outside of Collier County. We engage the national marketing communication consulting firm, Standing Partnership, to manage this impactful campaign, making it easier to reach tourists in other areas featuring three ad variations on Facebook and targeted to audiences who search online for "Naples," "Things to do in Naples," (or Collier County), or "Holiday Events," etc. Standing Partnership direct advertising (local, regional, national, and international) platforms: o Facebook o Instagram o Google SEO o Display ads Standing Partnership provides results of the campaign that show how well targeted markets were reached and engaged. What social media ads or posts are you planning for this project. If not applicable, enter N/A. Beginning in October, ads promoting Johnsonville Night Lights are regularly posted on the main avenues of social media to our followers on Facebook, Instagram, and Twitter. The Garden's digital marketing strategy heavily promotes on social media components that maintain robust followings. o Facebook - 35,000 followers o Instagram - 24,000 followers #C2-23-24-0005 Page 11 of 25 I Packet Pg. 303 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org o Twitter - 7,000 followers In 2022, there were 2,562,622 impressions on social media as a result of the digital ad campaign from November 7 - December 5. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. The Garden is developing a new website scheduled to be implemented during the summer of 2023 with a focus on being more user-friendly. As in previous years, a dedicated landing page for Johnsonville Night Lights in the Garden will be activated with event details and ticket purchase options reaching 600,000+ unique visitors annually and available in five languages other than English. Describe any radio advertising campaigns. N/A What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Naples Botanical Garden garners media attention for Johnsonville Night Lights as a popular place to visit regularly appearing on tv news coverage promoting the event. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. In an effort to expand capacity, the Garden will hold an invitation only community partner night for groups prior to officially opening to the public. Invited guests will include hotel representatives such as directors of sales, front desk, concierge, and bell staff. We expect to receive 1200-1600 people to this pre -opening event. Upload your marketing plan. JNL Marketing Plan 2023-2024.pdf #C2-23-24-0005 Page 12 of 25 I Packet Pg. 304 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. The Naples Marco Island, Everglades CVB/Collier County Tourist Development Council will be recognized with its logo on advertisements, collateral, and materials as follows: 1) Event signage located on the corner of Bayshore and Thomasson, at the Visitor Center entrance, and strategically throughout the Garden for the entirety of the 35-day event 2) Members and friends of the Garden email distributed worldwide to 80,000+ households 3) Website landing page for Johnsonville Night Lights in the Garden 4) Event calendar schedule posted on the website and distributed to guests throughout the entirety of the event (see sample attached) 5) Garden Event Maps 6) Rack cards 7) Fall issue of Naples Botanical Garden's magazine Cultivate 8) Annual report The CVB and Council will also be verbally recognized during donor events to take place on special evenings during the event. #C2-23-24-0005 Page 13 of 25 I Packet Pg. 305 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Estimated Attendance 21,730 8,296 13,356 1,908 2,400 SubTotals: 47,690 Estimated Attendance 3,001 1,146 1,844 263 332 SubTotals: 6,586 Grand Totals: 54,276 #C2-23-24-0005 Page 14 of 25 I Packet Pg. 306 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 24.75 Average Ticket Price Child If free, enter $0 11.25 Total Yearly Attendance For Organization - Adults 234,684 Total Yearly Attendance - Children 27,141 How will you collect attendance figures reported in the attendance projections? Attendance figures are determined through the use of ACME Ticketing Software which tracks admissions, program attendance, and zip codes; as well as through the results of surveys conducted in -person and via email. Upload any files that helps support the attendance figures. Year End Revenue Report 2022.pdf #C2-23-24-0005 Page 15 of 25 I Packet Pg. 307 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Visitor Information Average Visitor Stay (in number of nights) 14.3 Number of Rooms Per Night How are you calculating and measuring the Average Stay and Room Nights? The average stay and room nights were calculated and measured from the results of a survey conducted by Downs & St. Germain Research (attached) during the 2022 Johnsonville Night Lights in the Garden event of which surveys were emailed to 8,065 visitors who attended from November 30, 2022 to January 13, 2023 with 326 responses completed from out -of -county guests. Notable conclusions included the following: 1) 17% stayed in hotel/motel/resort 2) 9% were first time visitors 3) 58% dine out 4) 40% visit local attractions 5) 65% would definitely return to the Naples area Upload any additional files, charts or data on average stays or room nights. Survey JNL Event Report 22-23.pdf Room Block Total Rooms 0 Room Block Rate $0 List any hotels in your room block. N/A #C2-23-24-0005 Page 16 of 25 I Packet Pg. 308 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 1,096,000 1,212,000 1,384,583 Operating Expense 611,207 588,673 601,173 Project Expenses Total artistic fees for this project $40,000 Total expenses for this project $601,173 Total In -kind for this project $114,000 Sources of Project Cash Income A. Earned income $1,384,583 B. Contributed income $66,000 C. State arts agency income $25,000 D. Local government income $0 E. Other income (include applicant cash) $0 F. Total project cash income $1,475,583 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $40,000 B. Production Costs (personnel, equip.) $531,073 C. Space rental $0 D. Marketing (publicity, etc.) $30,100 E. Other expense $0 F. Total project cash expense $601,173 #C2-23-24-0005 Page 17 of 25 I Packet Pg. 309 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Johnsonville Night Lights in the Garden Sponsors Johnsonville Fifth Third Bank FPL SubTotals: Project 2 Sponsors - list Project Name in first line SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Project 5 Sponsors - list Project Name in the first line SubTotals: Amount Sponsorship/Donation 0 50,000 10,000 6,000 $66,000 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 #C2-23-24-0005 Page 18 of 25 Packet Pg. 310 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Project 6 Sponsors - list Project Name in first line SubTotals: Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $66,000 #C2-23-24-0005 Page 19 of 25 I Packet Pg. 311 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 20,000 + 20,000 = 40,000 Exhib. Fees /Perf. Rights 95,000 + 110,000 = 205,000 Equipment/Supplies 20,000 + 0 = 20,000 Materials - Costume,Wigs No TDT 0 + 0 = 0 Materials - Lighting 0 + 0 = 0 Materials - Rentals 0 + 0 = 0 Materials - Scenic 0 + 0 = 0 Materials - Sound 0 + 0 = 0 Materials - Other 0 + 0 = 0 Sig nage/Collateral No TDT 2,600 + 0 = 2,600 Personnel - Ind Contract 0 + 0 = 0 Personnel - Staff No TDT 262,473 + 0 = 262,473 Transportation 0 + 0 = 0 Venue Rental 0 + 0 = 0 Audio tours (tri-lingual) 6,000 + 0 = 6,000 Living displays 15,000 + 0 = 15,000 0+ 0= 0 Subtotals: $421,073 + $130,000 = $551,073 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 0 + 0 = 0 Print Advertising 4,000 + 0 = 4,000 Other Print Materials 1,000 + 0 = 1,000 Digital Advertising 20,000 + 20,000 = 40,000 Social Media 0 + 0 = 0 Website 0 + 0 = 0 Radio 0 + 0 = 0 Broadcast 0 + 0 = 0 Video 0 + 0 = 0 Outdoor 0 + 0 = 0 #C2-23-24-0005 Page 20 of 25 I Packet Pg. 312 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffin@naplesgarden.org Out of Home (OOH) 0 + 0 = 0 Design/Production 0 + 0 = 0 Garden magazine 4,500 + 0 = 4,500 Visitor center window decals 600 + 0 = 600 0+ 0= 0 Subtotals: $30,100 + $20,000 = $50,100 Expense Totals: $451,173 + $150,000 = $601,173 #C2-23-24-0005 Page 21 of 25 i Packet Pg. 313 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. In the overall budget expenses, the cost to Tech-Tronics Productions who installs the lighting exhibit, increased significantly in 2022 by $28,700. It has not yet been determined if the cost will increase again for 2023. Further, we were able to leverage digital marketing more efficiently than print and consequently were able to sell tickets more quickly reducing the need for longer -term promotions and costs thereby reducing marketing expenses. Enter any other general explanations you feel are necessary. #C2-23-24-0005 Page 22 of 25 I Packet Pg. 314 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Support Material 1111i. to -- Title: Johnsonville Night Title: Johnsonville Night Lights in the Garden ad Lights in the Garden images sample with ticke Download: 264833.pdf Download: 264835.pdf View File View File Adobe Title: Naples Botanical Title: Naples Botanical Garden Bylaws Garden Collier Tax Receipt Download:259689.pdf Download:261271.pdf View File View File Adobe Ae Title: Naples Botanical Title: Naples Botanical Garden IRS filing Garden W9 Download:259695.pdf Download:259697.pdf View File View File Title: Johnsonville Night Title: Naples Botanical Title: Naples Botanical Lights in the Garden sample Garden Articles Garden Board calendar Download:259688.pdf Download:259696.pdf Download: 264834.pdf View File View File View File '.,aoee '.,aoee '.,aoee Title: Naples Botanical Title: Naples Botanical Title: Naples Botanical Garden FL Status Garden FL Status Garden IRS doc Download:259691.pdf Download:259693.pdf Download:259690.pdf View File View File View File OF Title: Winter 2022 Garden Magazine with Johnsonville Night Lights P Download: 263542.pdf View File #C2-23-24-0005 Page 23 of23-24-0005 Page 23 of 25i Packet Pg. 315 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffin@naplesgarden.org Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. COl.pdf Worker's Comp Coverage Yes #C2-23-24-0005 Page 24 of 25 Packet Pg. 316 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Naples Botanical Garden, Inc. Application #C2-23-24-0005 Primary Contact: Trisha Griffin Phone: (239) 325-1931 Email: tgriffinC@naplesgarden.org Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. COl.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0005 Page 25 of 25 I Packet Pg. 317 Applicant Profile Applicant Type Legal Nam Date of 501(c)3 incorporation Address Telephone Primary Contact Applicant Status Applicant Institution Applicant Discipline FEIN / TAX ID Date Organization Formed Fiscal Year Ends Date DUNS Number UEI Web Address Mission Statement Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Organization era Naples, Inc. 08/11 /2006 2408 Linwood Avenue Naples, Florida 34112 UNITED STATES (239) 963-9050 Kentigern Kyle Phone: Email: kkyle@operanaples.org Organization - Non -Profit Arts Service Organization Opera/Musical Theatre 42-1671038 08/11 /2006 06/30 080160952 QSYDRMNHAKH7 https:Hoperanaples.org/ To be a professional opera company known for excellence and innovation by presenting quality opera, musical performances, education, and community engagement programs. Organization History Opera Naples is a community -based, nonprofit arts organization rooted in volunteerism, education and audience engagement. Since 2006, Opera Naples brings internationally acclaimed artists to perform beloved operas and world -class performances, earning significant praise from both critics and patrons. Just two years after its inception, Opera Naples was named Best Performing Arts Group by Gulfshore Life magazine. Opera Naples produces a full season of opera and concerts in our permanent home, the 320-seat Wang Opera Center located less than one mile from downtown Naples, FL, as well as main stage operas in 1,400-seat Hayes Hall at Artis-Naples. Our Resident Artists Program provides training and performance opportunities to emerging professional opera singers, who are in residency for six weeks, performing principal roles in chamber opera productions, school tours, and singing at community events. Resident Artists (RA's) are selected through a national search to work with Opera Naples and are instrumental in the in -school programming that impacts #C2-23-24-0016 Page 1 of 36 I Packet Pg. 318 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org 3,000+ students each year. Each summer, students ages 13-21 are engaged in a two week Summer Youth training program that culminates in performing an operetta. The Opera Naples Academy (on standby) offers a unique opportunity for exceptional singers to immerse in a ten-day program that provides individual vocal instruction and coaching from master teachers. Each session concludes with performances. In addition, Opera Naples has also established an annual outdoor opera festival entitled "Festival Under the Stars," of significant #C2-23-24-0016 Page 2 of 36 I Packet Pg. 319 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization Opera Naples, Inc. DBA For Organization Opera Naples Federal ID Number 421671038 Organization Web Address https:Hoperanaples.org/ ORGANIZATION ADDRESS Street Address 2408 Linwood Avenue City Naples State FL Zip 34112 PHONE AND FAX Main Phone Number 239-963-9050 Fax Number #C2-23-24-0016 Page 3 of 36 Packet Pg. 320 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org CHIEF EXECUTIVE INFORMATION Chief Executive Title Executive Director First Name Laura Last Name Burns Email Address (burns@operanaples.org Phone Number 239-963-9050 Organizational Structure Nonprofit #C2-23-24-0016 Page 4 of 36 I Packet Pg. 321 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Project Information Support Type Seasonal Support Project Name Seasonal Support for Productions of Opera Naples, Inc. 2023-2024 Location of the Project Wang Opera Center, 2408 Linwood Ave, Naples, FL 34112 Artis-Naples, 5833 Pelican Bay Blvd, Naples, FL 34108 Gambier Park, 755 8th Ave S, Naples, FL 34102 Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? Yes iARTE VIVA! Start Date 2023-10-01 End Date 2024-06-30 Project Type Check all that apply. Performance Festival Event Marketing Support If Project Type is Other, enter information about the Project Type. Short Summary of Project Opera Naples is a community -based, nonprofit arts organization rooted in volunteerism, education and audience engagement. Since 2006, Opera Naples brings internationally acclaimed artists to perform beloved operas and world -class performances, earning significant praise from both critics and patrons. Just two years after its inception, Opera Naples was named Best Performing Arts Group by Gulfshore Life magazine. Opera Naples produces a full season of opera and concerts in our permanent home, the 320-seat Wang Opera Center located less than one mile from downtown Naples, FL, as well as main stage operas in 1,400-seat #C2-23-24-0016 Page 5 of 36 I Packet Pg. 322 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Hayes Hall at Artis-Naples. In addition, Opera Naples has established an annual outdoor opera festival entitled "Festival Under the Stars," of significant economic impact to the City of Naples and Collier County, with approximately 3,500 attendees. The festival is the only outdoor opera festival hosted during early Spring in North America, and features 8-10 opera performances with world-renowned artists performing in Cambier Park. In recent years top opera stars have included Joseph Calleja, Javier Camarena, Jennifer Rowley, Ramon Vargas, Jeanette Donatti, and Jonathen Tetelman. By bring world-renowned talent to Collier County, we continue to establish a healthy and vibrant cultural landscape in our hometown region. Opera Naples continues to work in close partnership with the City of Naples to establish what has become a "feather in the cap" cultural event of impact to all of Collier County. Detailed Project Description An artistic powerhouse in the area, Opera Naples, Inc. presents internationally renowned performers and directors, while nurturing the region's promising young talent. In this way Opera Naples' reach and scope encompasses our role as a non-profit permanent institution in the service of society and its development, open to the public, which acquires, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment. This application is submitted for seasonal support of Opera Naples, Inc. for 2023-2024. At the time of this application, our season has yet to be announced. For this reason, as a point of reference we will use current season descriptives and budgetary information through this application. The 2023-24 Season Project covered by this application request will include a lineup of productions such as: a third opera production in conjunction with the Florida Gulf Coast University Bower School of Music, a Youth Summer Program with staged performances, a major comic or popular opera (such as Gilbert and Sullivan), a fully staged Grand Opera (such as Romeo et Juliette or Aida), and the fourth annual outdoor opera festival, typically 10 performances held over 14-day period each spring in the heart of downtown Naples. This "Festival Under the Stars" puts live opera front and center, by transforming a downtown softball field into a luxurious opera house, with world -class international opera stars, full stage, live orchestra, and professional sound and lighting, yet with tickets priced to be accessible to all. Summary of Performances and Dates: October, 2023: Opera production in conjunction with the Florida Gulf Coast University Bower School of Music #C2-23-24-0016 Page 6 of 36 I Packet Pg. 323 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org November, 2023: Major comic or popular opera March 4, 2024: Collaboration with Artis-Naples March 20 - April 5, 2024: "Festival Under the Stars" May 13, 2024: Fully staged Grand Opera at Artis-Naples July, 2024: A Youth Summer Program & Opera Integral to the quality of performances that drive Opera Naples as a core provider of cultural opportunities is the quality of our community and educational programming. Both our Resident artists and youth chorus enhance our productions by providing talent in both lead and back up chorus roles. The Resident Artists Program provides training and performance opportunities to emerging professional opera singers, who are in residency for six weeks, performing principal roles in chamber opera productions, school tours, and singing at community events. Resident Artists (RA's) are selected through a national search to work with Opera Naples and play a leading role in Opera Naples large scale productions and community outreach performances. In addition, they are instrumental in the in -school programming that impacts thousands of students each year. Opera Naples' Resident Artists tour a one -act children's opera to Collier and Lee County schools and after - school programs to expose grade school children to opera. The presentation includes an introduction about opera and etiquette, the performance, and a question -and -answer session between the students and performers. Previous in -school operas, specifically designed for elementary school students, have included Stop, Bully, The Billy Goat's Gruff, The Three Little Pigs, Little Red Riding Hood, and Hansel and Gretel. Each school year, Opera Naples exposes more than 3,000 children to opera and music. Supporting cast in our major productions often involve local students. Each summer, students ages 13-21 are engaged in a two -week Summer Youth training program that culminates in performing an operetta. Many of the students in the summer program continue their studies in the Student Apprentice Program. This year-round program gives local students, ages 7-21 training and public performance opportunities including singing solo roles in main stage productions when applicable, singing in the Opera Naples Adult Chorus or Opera Naples Youth Chorus, and performing in "Scenes for Teens" programs and community concerts. Youth also perform in ON's outreach ensemble "Sing for Smiles" which visits local assisted and independent living facilities. Private vocal lessons and coaching are provided as well as group masterclasses. Opera Naples frequently partners with local arts and performing arts organizations to achieve program objectives and to strengthen the arts community partnerships. Some of the partnerships and collaborations include: Bower School of Music, Florida Gulf Coast University. Existing formal partnership that includes: ON Director of #C2-23-24-0016 Page 7 of 36 I Packet Pg. 324 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Education teaching chorus at the university and preparing students to participate with ON Chorus in main stage and chamber opera productions; technical internships with the Theatre Department; Board representation. Naples Botanical Garden - In garden performances, such as 2023 Frida performance collaboration, as well as Family and Community Day participation by the Garden's education staff. Artis—Naples - Main stage opera partner for which there is a written contract. ON does 2-3 main stage operas at Artis—Naples each season. Rising Alternative - Marketing partnership allows ON to present a summer lineup of filmed European HD operas. City of Naples - "Festival Under the Stars" This partnership was cemented in 2022 with the presentation of the Key to the City of Naples to Opera Naples Artistic Director Ramon Tebar, for years dedicated to acting as a de facto cultural ambassador for the City. Fort Myers Symphonic Master Singers - Chorus partnership where singers joined ON Chorus for a production VetTix - ON provides free tickets to veterans for all performances Naples Players - Educational partnership and loans of costumes, props, set pieces for performances The festival is produced annually by Artistic Director and renowned conductor Ramon Tebar and includes productions at Cambier Park as well as other location s such as Moorings Presbyterian Church or our Wang Opera Center, if available. The outdoor Festival features three to five primary opera performances (some with multiple performances over the week), featuring world-renowned artists performing in the totally reimagined Softball field of Cambier Park, between the dates of mid -March to early April, 2024. Larger productions have 30+ piece orchestra accompaniment. Typical festival performances: - Carmen by Georges Bizet - Tosca - La Traviata - West Side Story - Zarzuela Music and Dancing #C2-23-24-0016 Page 8 of 36 I Packet Pg. 325 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org - Frida The setting is a unique use of existing public resources to further expand arts and culture in the community, while also promoting tourism, and increasing the overall quality of life that make Collier County a special place in which to live, work, and visit. The Festival's outdoor venue is the self-contained and intimate space of the Gambier Park Softball Field in Naples, FL. The ballfield is reimagined as a luxurious, outdoor Opera House: VIP table seating, reserved high-backed seating, massive built-in stage with scenery and curtains, tower lighting, cocktail areas, tented green rooms, air-conditioned restrooms, and catered refreshments. Opera Naples continues to work in close partnership with the City of Naples to establish what has become an annual cultural event. What is the artistic and cultural goals and vision for this project? Our artistic and cultural goals and vision for the upcoming season project is to serve existing populations, while reaching new and expanded ones, furthering our role as a major provider of world class music and culture in our community. Opera Naples believes that we have a responsibility to future generations to keep opera alive as an art form. Our primary audience has historically been comprised of affluent, older populations. In order to bridge the gap between our current patrons and future ones, our focus is to target a more diverse, younger audience and engender an appreciation for music, community connection and the Arts. Simply put, our goal is to make opera accessible and inclusive. While Southwest Florida is most known for its beautiful natural environment, Collier County is rapidly becoming a cultural hotspot, with new major theatres, botanical gardens, and annual large scale music concerts such as Festival Under the Stars, Live Fest, and much more. With perfect weather, a full slate of amenities, and cultural offerings for all ages, our region has grown significantly in the last ten years. The demographic base has also shifted considerably, including an increasing number of people representing a broader diversity in age, race, ethnicity, and income. Producing a visible outdoor festival in a large public park in the heart of downtown Naples, FL gives us an opportunity to provide exposure to opera and musical performance to this increasingly diversified audience and demographic. Part of the festival includes a free Family and Community Day that highlights our youth performers, offering clear role models of musical and peer acceptance. At our performances all season we deeply discount student ticket pricing to encourage multi -generational participation. #C2-23-24-0016 Page 9 of 36 I Packet Pg. 326 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org With support from the TDC committee, we hope to continue providing a safe, fun, and affordable way to experience world -class opera featuring international renowned artists that typically perform at premier --often inaccessible --venues. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. Opera Naples, Inc. has a long history of Hispanic programming, including our 2021-22 Festival Under the Stars that included two Latin America opera stars. The 2022-23 season included Ole: A Celebration of Spanish Music, plus our festival operas of Carmen, Frida and of course Zarzuela with flamenco dancing. We applaud the Collier County Tourist Development Council's leadership role in supporting cultural events and institutions that drive tourism, impact real estate valuations, and make our community a better place to visit, live and prosper. Of note, the concept of a Hispanic Arts and Culture initiative sprung from a conversation between former Commissioner Penny Taylor and our Artistic Director, Ramon Tebar. As a native of Spain, Ramon takes seriously his role as cultural ambassador to the region. While the 2023-24 season has not yet been established at the time of this application, we will no doubt offer productions and star talent that pull from Spain and Central and South America. How will this project promote and drive tourism to Collier County/the Paradise Coast? Supporting and nurturing the arts and creative sectors is critical to the overall cultural ecosystem and cultural tourism. Opera Naples, Inc. promotes and drives tourism to the Paradise Coast by being a major provider to the region of cultural opportunities year-round, and by hosting a large scale, destination -worthy opera music festival. Our ultimate cultural vision is to present an annual festival of such national renown and reach, as to create destination tourism based on opera. It bears repeating that as the only outdoor opera festival presented in North America in the early Spring months, there is great potential to appeal to passionate opera lovers of affluence who may wish to travel. We envision Naples, FL acquiring national, and even international, fame as the "home of the Festival Under the Stars," in similar vein as the Verona summer opera festival in Europe, or the Tanglewood music festival here domestically. At the time of this application, we just concluded a major concert as part of the festival in collaboration with Columbus Children's Foundation. "An Evening of Hope" featured Jonathan Tetelman, the tenor of meteoric fame in the industry, and Ramon Tebar, all to benefit children with ultra -rare genetic diseases. Hundreds of donors, some local, many not, drove or flew in just for this event --showcasing that tourism will always follow top talent. Upcoming, we have multiple sold -out performances of Carmen, a partner performance with Grand Piano Series, Frida, and Zarzuela with Flamenco. For 2023-24, with the support of the committee, we plan to continue to grow the event with more collaborations #C2-23-24-0016 Page 10 of 36 I Packet Pg. 327 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org and more diversified offerings for all ages and incomes. #C2-23-24-0016 Page 11 of 36 I Packet Pg. 328 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. The marketing goals for this project are successful completion of a muti-channel promotional campaign with print, editorial, email, online, and season -long community outreach and in -person marketing. 1. Need. To expand advertising and digital marketing efforts in support of Opera Naples' growth and promotion of upcoming events. 2. Scope. Utilize local and regional advertisers to grow awareness and drive engagement for Festival Under the Stars. 3. Deliverables. Opera Naples will execute the promotion of season through the following advertisers and marketing platforms as defined below. #C2-23-24-0016 Page 12 of 36 I Packet Pg. 329 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Goal Based Public Relations and Marketing Media Relations: • Opera News, Opera Wire, WGCU/PBS, Naples Daily News, Florida Weekly, Happenings Magazine, Univision, WGCU, WINK, FOX, and NBC-2/ABC-7. • Eblast Schedule • Rack card with festival promotion at hotel concierges throughout Fifth Avenue • Cross -marketing promotion with restaurants along Fifth Avenue • Promotion/outreach to member groups, including HOA, community associations • Promotion/outreach to young professionals' groups, including GSB 40 Under 40, Naples • Chamber YP and Young Professionals of Naples Advertising: • Naples Daily News, Digital ads on NaplesNews.com, Gulfshore Life, Naples Chamber of Commerce web site and dedicated spotlight eblast. Social Media Promotion: • Additional digital promotion includes weekly posts on social media, including Facebook, Instagram, compelling imagery and content promotion the festival. Out -of -zone Marketing For the 2024 Festival, we will place particular emphasis on out -of -zone marketing and attracting a younger audience. The proposed public relations and marketing program would focus on primary market segments targeting regions outside of Collier County, FL conducive to multi -day travel and destination tourism without airfare. We will continue building the branding and reach of the festival by expanding into the 50/150 regions, being more than 50 miles outside, and less than 150 miles from, Collier County. For example, we have established a "sister -opera" relationship with The St. Petersburgh Opera House as well as Sarasota Opera, with advertising swaps and programmatic advice. For 2024 we plan to launch a Florida Regional Opera Reciprocal Program with other opera and musical performance organizations. These are win -win partnerships, with a simple 50% reciprocal discount for members, encouraging out -of -zone patrons to experience other regional opera, travel and increase tourism spending in restaurants and hotels during multi -day stays. Primary Market Segments: #C2-23-24-0016 Page 13 of 36 I Packet Pg. 330 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org • Regional media representatives • Arts and opera patrons and donors of similar organizations • Families with Cultural interest • Business leaders and community influencers • Resort and hospitality organizations Communications & Media Relations An aggressive, consistent media relations program will generate ongoing, positive news coverage about Opera Naples. Our goal is to identify and leverage newsworthy opportunities. In addition to regular news releases, out -of -market efforts would include pitch stories highlighting nationally and internationally recognized award - winning talent, acclaimed operas, and business profiles in regional outlets like Miami Herald, Florida Trend and Business Observer. Samples of relevant story lines include: - Opera programming announcements - Educational programs and partnerships - Upcoming events and charitable contributions - Promotions, new hires, and other personnel -related announcements that demonstrate the professionalism and expertise of the organization - Success stories, opportunities, significant accomplishments/milestones - Awards and recognition Marketing & Advertising While media exposure will establish key messages in the broader, regional cultural arts market, a proactive prospect outreach strategy will help drive performance inquiries, website traffic and build brand awareness. In addition to web marketing and print placement, examples of potential marketing communications tools to be used include eblasts, e-newsletters, direct mail and patron outreach letters. Efforts will target key markets within the 50/150 mile zone that engenders multi -day vacations, either during holidays, long weekends, or similar. Probable markets include greater Weston, Fort Lauderdale to Boca Raton, affluent Miami regions, and Punta Gorda to Sarasota, with possible reach to Tampa Bay. A dedicated "Visitors" page on the Opera Naples website would be established and promote nearby accommodations, recreational activities, dining options and other points -of -reference. Advertising efforts may include the following - Geo-targeted digital ads - Print ads in regional Visitors Guide - Print ad in Florida Trend's annual "Southwest Florida" edition #C2-23-24-0016 Page 14 of 36 I Packet Pg. 331 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org - Digital ads on regional chamber websites Marketing collateral would also be created and targeted to regional hotel concierge programs promoting destination travel, things to do Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Email marketing is a crucial part of Opera Naples, Inc. marketing. We manage multiple database platforms to best capture and use client email addresses. Constant Contact is our preferred platform for blast emails, and serves as a global list that is updated from interested subscribers to our web site, and from our two other main platforms, Audience View and Donor Perfect. The Constant Contact database has 10,459 valid email addresses. For general marketing purposes such as upcoming events, season information we will send to all constituents. Audience View is our main ticketing platform and currently has 3,994 valid patrons with email addresses. Of relevance to this grant application are the features of Audience View that allow us to drill down and understand who is buying tickets or donating, where they live, and when they made an initial first purchase ("creation date"). For example, we are able to see based on zip code and creation date data that a recent production of H.M.S. Pinafore had close to 55% new clientele, with a bias to Lee county, in contrast to a similar production last season (also Gilbert and Sullivan) that reflected just 22% new clientele and a solid Naples -centric geographic bias. Donor Perfect is our donor management database, and currently has 7,776 constituents and 5,355 showing an email address. We use these emails for smaller, targeted campaigns and select events. We build our lists primarily via email capture at the Audience View point -of -sale, but also receive additional emails from donations, special events such as out Gala, Guild Donor events, and community outreach. 2023-24 budget: $8,000 What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. In -Market Advertising Opportunities MAGAZINE #C2-23-24-0016 Page 15 of 36 I Packet Pg. 332 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Fort Myers Magazine Based in Fort Myers and shares local art, theater and music events in SWFL. o March -April issue is Brewery & Brewpub Guide. SWFL Happenings Magazine Based in Fort Myers, shares local art, theater and music events in SWFL. o Offers an ad feature in March issue. o Additional promotion by magazine on website and social media at no extra charge. Destination SWFL Visitors Guide Florida Weekly offers an annual visitors guide published in March. Gulfshore Life o Season long Ad space campaigns as official media sponsor. NEWSPAPER Naples Daily News (NDN) NDN publishes ads in Neapolitan Daily and 239 Showcase. o 8-week Festival ad schedule from 2/3/2024 through 3/31/2024. Florida Weekly Florida Weekly offers quarter -page and half -page options in its publication. o 8-week ad schedule: runs from 2/3/2024 through 3/31/2024 2023-24 budget: $24,000 What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. Brochures and rack cards are distributed at all events as well as to local tourism distributors (NT&T), restaurants and area hotels. We also have a 56-page Program with 18 paid advertisers that are distributed all season and a 2022-23 print run of 5,000. The Program includes a Playbill insert for each performance. (See media uploads.) 2023-24 budget: $14,000 (offset mostly by ad print sales) What types of digital advertising are you planning for this project? If not applicable, enter N/A. #C2-23-24-0016 Page 16 of 36 I Packet Pg. 333 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Our target market is arts and culture fans, but our revenue value population is household income of $250,000+, single, female, and 65+. For digital advertising, we aim to reach: • Arts and opera patrons and donors of similar organizations • Families with Cultural interest We have found the most effective platform to reach this market has been NDN digital ads as well as Facebook (see social media). This season we launched digital marketing in two airports to capture travelers and visitors. As our Festival coincides with Spring break in many areas, we hope to establish the Festival as the "go -to" tradition for repeat, visiting extended family members of full time and part time residents. Digital Platforms for the Project: Naples Daily News (NDN) o Digital Paramount Ads (100,000 impressions) prior to 2024 Festival. Waterman Broadcasting Network (NBC-2) NBC-2 offers Digital Display and OTT video ads targeted to Arts and Entertainment Venue/Enthusiasts in SWFL. Other Digital Advertising: • Naples Daily News, Digital ads on NaplesNews.com, Gulfshore Life, Naples Chamber of Commerce web site and dedicated spotlight eblast. Out of Market Southwest Florida International Airport (RSW) RSW offers 24-hour advertising displays in high -traffic areas of the airport. o Ads at RSW promote to a wider, more diverse audience. Punta Gorda Airport (PGD) PGD offers digital displays on seven screens across the airport. Multiple ad designs can be in rotation, not just one. Ads run every two minutes. 2023-24 budget: $4,000 #C2-23-24-0016 Page 17 of 36 I Packet Pg. 334 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org What social media ads or posts are you planning for this project. If not applicable, enter N/A. Targeted Facebook and Instagram posts including unique "behind the scenes" type content, as well as paid ad promotion is used to promote productions. Opera Naples creates and shares events, updates, community outreach and artist opportunities, ensuring cohesive online brand identity to Facebook, Instagram, and e-newsletters. Opera Naples has 1,900 Instagram followers and 2,900 Facebook followers. According to Facebook analytics, Opera Naples' organic content and engagement is above average, compared to similar Facebook businesses. From January, 2023 to March, 2023, Opera Naples uploaded 44 organic posts to Facebook and Instagram. In March, 2023 Opera Naples reached over 304,000 organic viewers, and 306,000 paid -reach viewers. 3,100 people visited the Facebook page, and 1,429 visited the Instagram page. 128 people liked the Facebook page, and 210 new people followed the Instagram page. ON Marketing also utilizes boosted social media advertising during the course of the season, depending on events and sales needs. For example, in March, 2023 we ran a small paid ad campaign on social media for our Free Community Day event, reaching 4,155 residents in Collier County, plus an In -Market and Out -of - Market campaign promoting the Festival Under the Stars, reaching 219,712 residents in Southwest Florida. 2023-24 budget: $8,000 Describe any website updates that would be included in this grant request. If not applicable, enter N/A. After the festival, the website needs to be updated in order to thank patrons and attendees for their support. New artist calls, auditions, resident artist applications need to be updated as well. After planning and designing next year's season campaign, the website and the events need to be updated as well. 2023-24 budget: $8,000 Describe any radio advertising campaigns. Radio advertising, and collaborative content such as artist interviews with the following: In Market WAVV 101.1 targets avid music consumers and features 30- or 60-second ads. Florida Public Media (NPR) #C2-23-24-0016 Page 18 of 36 I Packet Pg. 335 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org o NPR's Classical audience is 364% more likely to attend a classical music/opera performance than those of other radio stations. WG U (PBS) WG U offers 15-second radio advertisements across Collier, Lee counties. Robust schedule of interviews and artist spotlights. Out of Market WSLR 96.5-Sarasota WSLR is a non-profit, non-commercial radio station that strongly supports local arts. WG U (PBS) WG U offers 15-second radio advertisements across Glades, Monroe, Highlands, Hendry, Charlotte, DeSoto and Sarasota counties. Florida Public Media (NPR) Florida Public Media offers 15-second ads on Classical WSMR-Sarasota (NPR). In / Out of Market AudioGO (Pandora) Pandora offers a customizable, self-service audio advertising platform called AudioGO. o Track and manage your own campaigns. o Select and target a specific budget, timeline and audience of your choosing. o Promotes through various streaming services such as Pandora, PodcastOne and Sonos. 2023-24 budget: $2,000 What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. We produce a sizzle video that is used to promote Festival Under the Stars, as well as utilized in social media campaigns. 2023-24 budget: $5,000 What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the #C2-23-24-0016 Page 19 of 36 I Packet Pg. 336 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org location, type of advertising, and other information. If not applicable, enter N/A. Naples Transportation & Tours (NTT) NTT offers billboard ads featured on the side of the Naples Trolley Bus Tours and a business ad featured in the Naples Trolley Tour Maps. o Has 100,000 passengers annually. o Billboard ads have over 6,400 bystander views a day. 2023-24 budget: $5,000 Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. Regional Community Relations An important part of raising the profile and creating top -of -mind awareness for Opera Naples includes proactively partnering to provide opera as entertainment in public platforms, sharing key messages and cultivating relationships with community leaders, arts and cultural patrons, and other influencers who can serve as patron ambassadors. In 2022/23, we successfully created working collaborations with the following community partners who provide cultural opportunities that not only benefit residents but also enhance the quality of visitation for tourists and visitors of residents. A marketing booth accompanies entertainment, and we distribute brochures, Programs, and sell tickets. The main goal with many of these collaborations is to provide public exposure on a mass scale of our talented performers. For example, collaborations that we would seek to repeat in similar fashion for 2023-2024 could include Naples Botanical Garden: doing the "Frida Friday" event at Naples Botanical Garden, Opera Naples presented to the 886 attendees small portions of the upcoming Frida opera, sung by our resident artists as well as Catalina Cuervo, the lead soprano. Naples Winter Wine Festival (NCEF): all 675 attendees of the "Meet the Kids Day" were entertained both upon entering and later during the official opening by the Oper Naples Youth Chorus. Naples Art Institute: Opera Naples singers performed hourly during the NAI National Art Fair on 8th Street and Cambier Park. An estimated 20,000 attendees. Fifth Avenue Association: Opera Naples singers performed as the lead off entertainment during the Christmas Walk and Tree Light Ceremony. An estimated 10,000 attendees. #C2-23-24-0016 Page 20 of 36 I Packet Pg. 337 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Just as we have had success partnering with these organizations, for 2024 we plan to develop other long-term efforts to support growth and development, and build brand development such as: - Developing partnership opportunities with network organizations, including Young Professionals groups, Regional VCBs and Regional Chambers; - Aligning outreach efforts with local luxury hoteliers and restaurants to promote Opera Naples as a core component of the downtown area cultural center; and - Establishing a partnership with other universities or other arts institutions in other markets to cross -promote cultural experiences. 2023-24 budget: Just misc. expenses as these are partner events / no charge. Upload your marketing plan. Opera Naples 2022-23 PR Plan.pdf #C2-23-24-0016 Page 21 of 36 I Packet Pg. 338 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. All marketing materials will recognize the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council as required by the grant guidelines. In addition, we would like to publicly recognize the contributions of Paradise Coast by presenting a plaque of appreciation on stage during opening night of our 2023-24 Festival Under the Stars, and invite Paradise Coast staff, TDC council committee members, and local politicians to make remarks about the value of arts and culture in our community as we celebrate the 100-year anniversary of Collier County. We sincerely appreciate the value of the committee and your commitment to making Collier County a better place to visit, work and live. Thank you! #C2-23-24-0016 Page 22 of 36 I Packet Pg. 339 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Estimated Attendance 3,246 360 901 0 0 SubTotals: 4,507 Estimated Attendance 826 91 229 0 0 SubTotals: 1,146 Grand Totals: 5,653 #C2-23-24-0016 Page 23 of 36 I Packet Pg. 340 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $78 Average Ticket Price Child If free, enter $0 $20 Total Yearly Attendance For Organization - Adults 4509 Total Yearly Attendance - Children 1147 How will you collect attendance figures reported in the attendance projections? Attendance is compiled directly from ticket sales as tracked Audience View. We also include the patrons in attendance at Artis--Naples performances that bypass our ticketing system (889 2022-23), as well as the Family and Community Day for we which we have a volunteer with a clicker at entry (646 2022-23). Upload any files that helps support the attendance figures. wrapsheet 36391_2023-03-23.pdf #C2-23-24-0016 Page 24 of 36 I Packet Pg. 341 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Visitor Information Average Visitor Stay (in number of nights) 2.1 Number of Rooms Per Night How are you calculating and measuring the Average Stay and Room Nights? For this application, we can reference 2022 data, at which total Festival attendance was 3,225. Based on the survey data, we estimated that the festival had 723 total out-of-town attendees; 344 of these attendees were unique, since the average visitor attended the festival for 2.1 days. Gross results: Adult Out -of -Area Participant Rooms: 15 Out -of -Area Spectator Days: 880 In -Area Spectator Days: 3,100 However, for an accurate snapshot of economic impact we need more and better data from our current season. For the purposes of identifying tourism revenue potential, Opera Naples is working closely again in 2023 with Downs & St. Germaine Research to generate onsite data during the 2023 Festival Under the Stars using intercept surveys, design and launch post -event questionnaires, and interpretation of data. Downs & St. Germaine will be at two dates during the Festival, March 30, 2023 (Carmen) and April 4, 2023 (Frida). Anecdotally, we hear that many attendees are visiting friends and family and make a point to come due to cultural offerings such as the festival. We have added 3 questions to the post event email survey that we hope will add value from the results: 1. [If visiting] Are the cultural offerings of Collier County, FL a factor when deciding to visit, or visit again? (Y/N) 2. Did, or will you, dine out at a bar or restaurant within the Naples, Marco Island, Everglades area due to the performance? 3. How many performances by Opera Naples do you attend each year? (1-8) We look forward to working closely with Paradise Coast and the TDC committee to better understand our audience and our organizations impact to local tourism and our economy. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms #C2-23-24-0016 Page 25 of 36 I Packet Pg. 342 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org 0 Room Block Rate 0 List any hotels in your room block. 0 #C2-23-24-0016 Page 26 of 36 I Packet Pg. 343 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 1,590,333 2,033,522 2,196,687 Operating Expense 1,548,268 1,999,523 2,260,340 Project Expenses Total artistic fees for this project $535,094 Total expenses for this project $993,243 Total In -kind for this project $0 Sources of Project Cash Income A. Earned income $327,276 B. Contributed income $0 C. State arts agency income $150,000 D. Local government income $100,000 E. Other income (include applicant cash) $72,500 F. Total project cash income $649,776 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $535,094 B. Production Costs (personnel, equip.) $394,149 C. Space rental $0 D. Marketing (publicity, etc.) $64,000 E. Other expense $0 F. Total project cash expense $993,243 #C2-23-24-0016 Page 27 of 36 Packet Pg. 344 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Festival Under the Stars Moran Wealth Management Nicky and John Pepe PNC Private Bank Finemark National Bank and Trust Lois and Bruce Selfon SubTotals: Project 2 Sponsors - list Project Name in first line Opera Naples, Inc. Season Project State of Florida Paradise Coast SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Amount Sponsorship/Donation 0 25,000 25,000 10,000 7,500 5,000 $72,500 Amount Sponsorship/Donation 0 150,000 100,000 $250,000 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 #C2-23-24-0016 Page 28 of 36 Packet Pg. 345 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Project 5 Sponsors - list Project Name in the first line SubTotals: Project 6 Sponsors - list Project Name in first line SubTotals: Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $322,500 #C2-23-24-0016 Page 29 of 36 Packet Pg. 346 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 342,866 + 100,000 = 442,866 Exhib. Fees /Perf. Rights 266,242 + 100,000 = 366,242 Equipment/Supplies 0+ 0 = 0 Materials - Costume,Wigs No TDT 13,500 + 0 = 13,500 Materials - Lighting 0+ 0 = 0 Materials - Rentals 0+ 0 = 0 Materials - Scenic 0+ 0 = 0 Materials - Sound 0+ 0 = 0 Materials - Other 0+ 0 = 0 Sig nage/Collateral No TDT 5,000 + 0 = 5,000 Personnel - Ind Contract 0+ 0 = 0 Personnel - Staff No TDT 609,234 + 0 = 609,234 Transportation 102,633 + 0 = 102,633 Venue Rental 23,054 + 10,000 = 33,054 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $1,362,529 + $210,000 = $1,572,529 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 4,000 + 4,000 = 8,000 Print Advertising 12,000 + 12,000 = 24,000 Other Print Materials 0+ 0 = 0 Digital Advertising 2,000 + 2,000 = 4,000 Social Media 4,000 + 4,000 = 8,000 Website 4,000 + 4,000 = 8,000 Radio 1,000 + 1,000 = 2,000 Broadcast 0 + 0 = 0 Video 2,500 + 2,500 = 5,000 Outdoor 2,500 + 2,500 = 5,000 #C2-23-24-0016 Page 30 of 36 Packet Pg. 347 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Out of Home (OOH) 0+ 0 = 0 Design/Production 0+ 0 = 0 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $32,000 + $32,000 = $64,000 Expense Totals: $1,394,529 + $242,000 = $1,636,529 #C2-23-24-0016 Page 31 of 36 I Packet Pg. 348 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. The projected marketing budget of $64,000 for the 2023-24 project is based on current expenses during the FY 2023 to date of $58,609.42 in allowable expense not related to brochures or signage at the events. As such the 2023-24 marketing budget represents a 9.1% anticipated increase in marketing expenses that are allowable as part of the application request. The mismatch between Artistic and Production expenses totals and the detailed project amounts is due to the removal of any expense that could be linked to food, lodging, travel, costumes, wigs (see highlighted). Enter any other general explanations you feel are necessary. Opera as an art form is one of the most expensive live productions in the entertainment industry. Unlike theatricals, opera can only be performed a limited number of times per run due to the enormous physical effort required by the singers. Patrons expect grand opera to present elaborate costumes and massive sets. Live opera is a unique art form, that not only elevates the soul and spirit, but also elevates the communities that are able to sustain it. For a community such as Collier County, it is also an excellent investment. World -class opera brings a fame and reach like no other live cultural event. We are in discussion currently with arguably the most famous opera star in the world, whom we hope to have at the festival. Thank you kindly for taking the time to read all the enclosed material. With full funding, we will continue to roll up the sleeves and present an incredible 2023-24 season project. We look forward to seeing all the committee members at our productions! #C2-23-24-0016 Page 32 of 36 I Packet Pg. 349 Support Material Title: Season Program Festival Under the Stars Version Download: 265105.pdf View File Title: Wang Opera Center Performance Download: 265088. View File Title: Madama Butterfly Download: 265097. View File Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Title: Season Program HMS Version Download: 265091.pdf View File Performance Download: 265089. View File Title: Festival Under the Stars Download: 265087. View File Title: Youth Chorus member performing at free Family and Community Download: 265086. View File 1i Title: ON Season Posters Title: WAVV101 Ad Download:265104. Download:265098.mp3 View File View File Title: FMFW media coverage Title: NFW 2-16-23 Download:265102.pdf Download:265101.pdf View File View File LEA ido6e Title: Spotlight News Magazine Download: 265099.pdf View File Title: Romeo et Juliette Fully Title: Festival Under the staged at Artis-Naples 2022- Stars Tosca 2022 23 Seaso Download:265095. Download:265096. View File View File Title: ABC7 Backstage Pass Title: Opera Naples 2023 media Coverage Festival Under the Stars Download:265094.mp4 Download:265093.mp4 View File View File ido6e idle Title: Best March Concerts Title: FL Happenings March article 2023 media coverage Download:265100.pdf Download:265103.pdf View File View File - Title: VIP Tables at FUTS Title: Key to the City of Download: 265106. Naples as Cultural View File Ambassador - Opera Nap Download: 265110. View File #C2-23-24-0016 Page 33 of 36 I Packet Pg. 350 Title: Youth Chorus Download: 265107. View File Title: CB 3-16-23 Download: 265109.pdf View File ndo6e Title: State of Florida Active Status Download: 265118.pdf View File Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Title: 2020 990 Compressed Title: Articles of Download:265117.pdf Incorporation View File Download: 265113.pdf View File Title: Collier County Business Tax Receipt Download: 265159.pdf View File liI]� ido6e Title: W9 Download: 265158.pdf View File Title: IRS Determination Letter Download: 265115.pdf View File AMP Title: Broadway World Title: By Laws Compressed Download:265108.pdf Download:265116.pdf View File View File ido6e ido6e Title: ON Board of Directors Title: Project Budget Download:265114.pdf Download:265171.pdf View File View File #C2-23-24-0016 Page 34 of 36 Packet Pg. 351 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Opera Naples COl.pdf Worker's Comp Coverage Yes #C2-23-24-0016 Page 35 of 36 Packet Pg. 352 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 Opera Naples, Inc. Application #C2-23-24-0016 Primary Contact: Kentigern Kyle Phone: Email: kkyle@operanaples.org Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Workers comp certificate.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0016 Page 36 of 36 I Packet Pg. 353 Applicant Profile Applicant Type Legal Nam Date of 501(c)3 incorporation Address Telephone Primary Contact Applicant Status Applicant Institution Applicant Discipline FEIN / TAX ID Date Organization Formed Fiscal Year Ends Date DUNS Number UEI Web Address Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org Organization he Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center 01 /29/2001 975 Imperial Golf Course Blvd. Suite 108 Naples, Florida 34110 UNITED STATES (239) 263-9200 Joan Hogan Marketing & Communications Manager Phone: (239) 263-9200 Email: joan@hmcec.org Organization - Non -Profit Other Museum Multidisciplinary 59-3740883 01 /29/2001 06/30 124922878 MWJEX2JJL1 K9 http:www.hmcec.org Mission Statement To teach the lessons of the Holocaust to inspire action against bigotry, hatred and violence. Organization History The Holocaust Museum & Janet G. and Harvey D. Cohen Education Center was founded in 2001, inspired by a Collier County middle school's classroom project on the Holocaust. The Museum's goal is that students and visitors learn to value mutual respect, understand the dangers of indifference, and are inspired to act against bigotry, hatred, and violence. Since its founding, the Museum has impacted over 500,000 people. Age - appropriate student Holocaust Education programs are offered for students in grades 5-12 and college in five SWFL counties. Among these options are in -school programs, Museum Field Trips, PopUp Museum exhibits, and a unique travelling Boxcar Exhibit which visits schools, universities, public libraries and other locations throughout SWFL. Periodic Teacher Workshops are also held at the Museum which inform SWFL educators of the latest developments in the field of Holocaust Education and classroom -ready materials. Programs offered #C2-23-24-0011 Page 1 of 25 I Packet Pg. 354 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org for the general public include lectures, films and discussions, special events and exhibits. The Museum has drawn visitors from across the U.S. and more than 50 countries worldwide. The Museum is currently expanding its space to enable it to host larger groups of students and visitors, and to bring in and display larger travelling exhibits in the future. #C2-23-24-0011 Page 2 of 25 I Packet Pg. 355 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Contact Information Joan Hogan (239) 263-9200 joan@hmcec.org To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission. ORGANIZATIONAL INFORMATION Legal Name of Organization The Holocaust Museum & Education Center of SWFL, Inc. DBA For Organization Holocaust Museum & Cohen Education Center Federal ID Number 59-3740883 Organization Web Address www.hmcec.org ORGANIZATION ADDRESS Street Address 975 Imperial Golf Course Blvd., Suite 108 City Naples State FL Zip 34110 PHONE AND FAX Main Phone Number 239-263-9200 Fax Number #C2-23-24-0011 Page 3 of 25 I Packet Pg. 356 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: N/A CHIEF EXECUTIVE INFORMATION Chief Executive Title President and CEO First Name Susan Last Name Suarez Email Address Susan@hmcec.org Phone Number 239-263-9200 Organizational Structure Nonprofit Joan Hogan (239) 263-9200 joan@hmcec.org #C2-23-24-0011 Page 4 of 25 I Packet Pg. 357 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Project Information Support Type Seasonal Support Project Name Seasonal Support - 2023-2024 Location of the Project The Holocaust Museum & Janet G. and Harvey D. Cohen Education Center 975 Imperial Golf Course Blvd., Suite 108 Naples, FL 34110 Joan Hogan (239) 263-9200 joan@hmcec.org Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? No iARTE VIVA! Start Date 2023-10-01 End Date 2024-09-30 Project Type Check all that apply. Exhibition Marketing Support If Project Type is Other, enter information about the Project Type. Short Summary of Project This Grant application respectfully requests support for the installation and presentation of three new travelling exhibits, and the marketing support to create and update the Museum's website, promotional and advertising materials and purchase of qualified media vehicles to help inform the public/target audiences about the three special exhibits, available Museum tours, programs and special events. It will also allow us to present the public with information about the Museum's new North Wing. By increasing the Museum's footprint from 6,000 to 9,600 square feet, we are now able to bring in larger travelling exhibits, thereby also increasing classroom and meeting space, allowing us to host more visitors and program/event guests. Detailed Project Description #C2-23-24-0011 Page 5 of 25 I Packet Pg. 358 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org Here are the specifics of the request for support of the panel printing, installation and presentation of three new travelling exhibits and the requested support for marketing expenses to promote and advertise the exhibits, Museum programs and events to the public: Travelling Exhibits: Exhibit Title: "Forgeries and The Holocaust" Scheduled for: July 2023 through December 2023 Description: This exhibit will be created in-house, using items donated over the years to the Museum's Permanent Collection. The items on display were carefully researched as to their authenticity or falsification. The exhibit will contrast true artifacts from the Holocaust, donated by Holocaust Survivors, Liberators, their families and other interested parties interested in the Museum's Education mission, with those specifically created for sale to unsuspecting buyers. In a few instances, it was news to the Donors that their artifacts were not real. Support Requested for Exhibit Panels creation and production, Guest Speakers Expenses in the Fall/Winter Speaker Event Tickets Price: $18 Exhibit Title: "Stitching History from the Holocaust" Scheduled for: January 2024 through March 2024 Description: This travelling exhibit will be on loan to our Museum from the Jewish Museum in Milwaukee. "Stitching History" has been on display throughout the U.S. It "uses the narrative of one couple's experience to explore the Holocaust and the tragic loss of the talent and lives of 6 million people. Through the story of Hedwig and Paul Strnad, Museum visitors will build their understanding of transcontinental connections during wartime, immigration law and constraints, Bohemian Jewish history, the Theresienstadt concentration camp and the fashion industry in Czechoslovakia." Support Requested for Exhibit Rental, Shipping, Installation Costs, Guest Speaker fees, travel expenses, per diem and lodging. Speaker Event Tickets Price: $18 Exhibit Title: "Lawyers Without Rights: The Fate of Jewish Lawyers in Berlin after 1933" Scheduled for: April - October 2024 Description: "Lawyers Without Rights" is about what happened to the rule of law under Germany's Third Reich government. The government "systematically undermined fair and just law through humiliation, degradation and legislation leading to expulsion of Jewish lawyers and jurists from the legal profession. As the rule of law comes under attack today in both developed and Third World countries, "Lawyers Without Rights" tragically portrays what can happen when the just rule of law disappears -- replaced by an arbitrary rule by law that sweeps aside the rights and dignity of selected populations. The story of the fate of Jewish lawyers in Berlin and all of Germany is more than a historical footnote; it is a wake-up call that a system of justice free of improper political considerations remains fragile and should never be taken for granted." #C2-23-24-0011 Page 6 of 25 i Packet Pg. 359 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org Possible Collaboration: Speaker event with SWFL Bar Association(s) and local law firms Support Requested for: Guest Speaker fees, travel, per diem and lodging. Speaker Event Tickets Price: $18 Marketing Support: Support is requested for the following marketing expenses: - making updates to the Museum's website, brochure, promotional and advertising materials to create information about these exhibits, available Museum tours, programs and special events. - purchase of media vehicles allow us to present the public with information about the Museum's expansion into our new North Wing. By increasing the Museum's footprint from 6,000 to 9,600 square feet, we are now able to bring in larger travelling exhibits, increase classroom and meeting space, therefore hosting more visitors and program/event guests. What is the artistic and cultural goals and vision for this project? We hope that by sharing important exhibits that highlight the artifacts, historical details, personal stories and testimonies of people and professions impacted by the Holocaust, Museum visitors will know more about the Holocaust period of history than when they entered. Even more, we hope they will take away why the lessons of the Holocaust continue to resonate today. Our Education mission is "to teach the lessons of the Holocaust to inspire action against bigotry, hatred and violence." By seeing both the immediate and long-term effects on societies which in the past denigrated, devalued and exterminated their citizens, visitors will hopefully be cognizant of parallels to contemporary global issues. After touring the Museum and seeing these exhibits, we hope visitors will carry back home and share with others the importance of treating each other with respect. That having seen the devastating consequences to those labelled as "other" or "different, our visitors may be more inclined to stand up to hate and bigotry when they encounter it. If even just a handful of visitors leave with this new outlook, the ripple effect they alone will create in their families and communities will save many lives. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? A visit to the Holocaust Museum & Janet G. and Harvey D. Cohen Education Center adds to the positioning of the Naples Marco Island Everglades area as a unique place to vacation, host a meeting or hold a special event. The variety of experiences visitors can have here truly sets the "Paradise Coast" apart from its competition. Our Museum is truly a local gem not found elsewhere. We were inspired by a local middle school project about the Holocaust. We share the stories of local residents who were personally impacted by the Holocaust, as Survivors, Hidden Children, Liberators and Rescuers. These stories plus the unique photographs, original documents and artifacts in our collection bring history alive in a memorable way. Many previous visitors return bringing family and friends to experience the Museum through our Docent -led or self- #C2-23-24-0011 Page 7 of 25 I Packet Pg. 360 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org guided tours, special exhibits like those we have planned in 2023-2024, speaker and special events, as well as film and lecture programs. Over the years, our visitors have come from all fifty states and more than forty-five countries. We may not be the main reason people visit the "Paradise Coast" but we are one of the truly unique cultural experiences they share with others after a visit here. We are one of the reasons tourists appreciate all that Naples Marco Island Everglades has to offer. The Museum is in its 22nd year of operation and is a strong community partner. In addition to the programs we offer for Adults, our Holocaust Education programs, PopUp Museums and travelling Boxcar Exhibit have impacted thousands of students and teachers from across SWFL. When their out-of-town family members come for a visit, the Museum is often on the list of what to show these visitors. #C2-23-24-0011 Page 8 of 25 I Packet Pg. 361 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Marketing Plan Joan Hogan (239) 263-9200 joan@hmcec.org The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Main goals of 2023-2024 Marketing Plan for TDT Grant Request: - encourage Target Audiences of potential out -of -area guests to visit the Museum and stay overnight in Collier County - inform Target Audiences of Museum special Exhibits, tours, programs and events - build awareness of the "Paradise Coast"/Naples Marco Island Everglades area through use of the CVB logo, mention of Tourist Development Council support and Paradise Coast website link when possible. A mix of media vehicles will be utilized, primarily in out -of -area markets. Possible use of specific local media vehicle if it qualifies. #C2-23-24-0011 Page 9 of 25 I Packet Pg. 362 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. Special Exhibits, Events and Programming will be promoted through e-blasts and monthly e-newsletters to all contact lists. The Naples Marco Island Everglades logo and the Paradise Coast url will be included in each email communication. Current mailing lists total about 9,000 addresses. Museum builds list via a sign-up link on our website, and asking visitors if they would like to sign up when at the Museum. What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. Print Advertising vehicles will be selected based on the availability of an accompanying a digital component wherever possible. Issues with editorial about visiting Florida, Florida attractions and museums, etc. will be of primary consideration. Publications offering reader information request emails will also be considered. In order to maximize advertising dollars, vendors will be asked for non-profit discounted advertising rates, or, if none available, request if Visit Florida Small Business Partner rates might apply. If both are available, the rate offering the most savings will be selected. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. A new Museum brochure will be created to reflect the new North Wing expansion and increased opportunities for larger travelling exhibits, new permanent exhibit galleries, and increased classroom and meeting space. If funding permits, a quantity of the new brochures will be made available for out of area distribution. In -area brochure distribution has included at the Chamber of Commerce offices, the Naples Transportation and Tours Visitor Center, hotels and Enterprise Rent-A-Car location. What types of digital advertising are you planning for this project? If not applicable, enter N/A. As noted above, a print vehicle with a digital component will be used wherever possible. If a worthy, strictly digital -only opportunity presents itself, it will be evaluated. The number of target markets used will depend on the Grant amount, but at least the East Coast of Florida and Canada targeted. What social media ads or posts are you planning for this project. If not applicable, enter N/A. N/A Describe any website updates that would be included in this grant request. If not applicable, enter N/A. #C2-23-24-0011 Page 10 of 25 I Packet Pg. 363 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org The website content would be updated for each of the three special Exhibits noted above, as well as updates on programs and events occurring during the Grant period. Describe any radio advertising campaigns. Regional Radio buys for Florida would be looked at depending on Grant amount. What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. Potential regional Broadcast buys will be considered if Grant amount allows. What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. Will use the Naples Trolley billboard ad and an ad in the Trolley Visitor Guide, which is available to Trolley riders and to visitors at the Naples Transportation and Tours Trolley Visitor Center. Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. While not strictly marketing initiatives, the Museum does offer speakers to community groups, Zoom programs, and content creation suitable for running an article either in print of online. These outreach opportunities give the Museum the ability to promote our exhibits, programs, events and the Paradise Coast area. Upload your marketing plan. No File Uploaded #C2-23-24-0011 Page 11 of 25 I Packet Pg. 364 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Recognition Plan Joan Hogan (239) 263-9200 joan@hmcec.org Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. Should the Museum receive a grant, we would recognize and acknowledge the Naples Marco Island Everglades CVB/Collier County Tourist Development Council using the CVB logo as follows: - on introductory panels, individual eblasts and handouts dealing with the three Exhibits named earlier: "Forgeries and the Holocaust," Stitching The History of the Holocaust," and "Lawyers Without Rights." - on the Lobby Powerpoint slide acknowledging Museum supporters - on the Museum's website page about each of the three Exhibits - in the opening remarks of Speaker events associated with the three Exhibits - on the Museum's monthly e-newsletter - should funding be approved for advertising, the CVB logo would be included in advertising #C2-23-24-0011 Page 12 of 25 I Packet Pg. 365 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org Estimated Attendance 4,019 361 2,004 197 0 SubTotals: 6,581 Estimated Attendance 1,656 50 46 4 0 SubTotals: 1,756 Grand Totals: 8,337 #C2-23-24-0011 Page 13 of 25 I Packet Pg. 366 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Attendance Information Description Joan Hogan (239) 263-9200 joan@hmcec.org This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $14 Average Ticket Price Child If free, enter $0 $4 Total Yearly Attendance For Organization - Adults Estimated Total: 6,581 Total Yearly Attendance - Children Estimated Total: 1,756 (School Field Trips 1,656; visiting with family members 100) How will you collect attendance figures reported in the attendance projections? These estimated figures are from online and walk-up admission ticket sales; Student Field Trips, online and walk-up lecture and film series ticket purchases; special events and fundraiser ticket purchases. Upload any files that helps support the attendance figures. No File Uploaded #C2-23-24-0011 Page 14 of 25 I Packet Pg. 367 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Visitor Information Average Visitor Stay (in number of nights) 7 Number of Rooms Per Night Joan Hogan (239) 263-9200 joan@hmcec.org How are you calculating and measuring the Average Stay and Room Nights? Calculated based on answers to "Arts & Economic Prosperity Surveys" Question # 7 ("Nights Away in Collier County" - "How many nights away from your primary residence will you spend in Collier County specifically as a result of your attendance at this activity or venue.") Forms were provided by Collier County for use with Museum guests. Thirty-four surveys were completed with Question # 7 answered. Responses ranged from I night' to "90+" nights. Here is ranking of answers to number of "Nights Away in Collier County:" 7 nights" received the highest mention (seven times) "60+ nights" mentioned 4 times I night' mentioned 4 times "10 nights" mentioned 3 times "5 nights" mentioned 3 times "2 nights" mentioned 3 times "14 nights" mentioned 2 times "4 nights" mentioned 1 time "8 nights" mentioned 1 time "18 nights" mentioned 1 time "31 nights" mentioned 1 time "90+ nights" mentioned 1 time Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms 0 Room Block Rate $0 List any hotels in your room block. N/A #C2-23-24-0011 Page 15 of 25 I Packet Pg. 368 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org #C2-23-24-0011 Page 16 of 25 I Packet Pg. 369 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Budget Joan Hogan (239) 263-9200 joan@hmcec.org This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 988,527 860,640 950,000 Operating Expense 785,661 860,640 950,000 Project Expenses Total artistic fees for this project $0 Total expenses for this project $30,000 Total In -kind for this project $0 Sources of Project Cash Income A. Earned income $0 B. Contributed income $30,000 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash) $0 F. Total project cash income $30,000 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $0 B. Production Costs (personnel, equip.) $0 C. Space rental $0 D. Marketing (publicity, etc.) $6,000 E. Other expense $24,000 F. Total project cash expense $30,000 #C2-23-24-0011 Page 17 of 25 I Packet Pg. 370 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Project Income - Sponsorship Detail Joan Hogan (239) 263-9200 joan@hmcec.org List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, . a performance organization might have 6 productions in their season. The sponsorships can be listed under project 1 as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Holocaust Museum & Cohen Education Center 30,000 SubTotals: Project 2 Sponsors - list Project Name in first line SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Project 5 Sponsors - list Project Name in the first line SubTotals: Project 6 Sponsors - list Project Name in first line SubTotals: $30,000 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 #C2-23-24-0011 Page 18 of 25 I Packet Pg. 371 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: Joan Hogan (239) 263-9200 joan@hmcec.org Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $30,000 #C2-23-24-0011 Page 19 of 25 I Packet Pg. 372 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owne and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 0+ 0 = 0 Exhib. Fees /Perf. Rights 0+ 0 = 0 Equipment/Supplies 0+ 0 = 0 Materials - Costume,Wigs No TDT 0+ 0 = 0 Materials - Lighting 0+ 0 = 0 Materials - Rentals 0+ 0 = 0 Materials - Scenic 0+ 0 = 0 Materials - Sound 0+ 0 = 0 Materials - Other 0+ 0 = 0 Sig nage/Collateral No TDT 0+ 0 = 0 Personnel - Ind Contract 0+ 0 = 0 Personnel - Staff No TDT 0+ 0 = 0 Transportation 0+ 0 = 0 Venue Rental 0+ 0 = 0 Total Exhibit Costs - three exhibits 12,000 + 12,000 = 24,000 0+ 0= 0 0+ 0= 0 Subtotals: $12,000 + $12,000 = $24,000 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 0+ 0 = 0 Print Advertising 0+ 0 = 0 Other Print Materials 0+ 0 = 0 Digital Advertising 0+ 0 = 0 Social Media 0+ 0 = 0 Website 0+ 0 = 0 Radio 0+ 0 = 0 Broadcast 0+ 0 = 0 Video 0+ 0 = 0 Outdoor 0+ 0 = 0 #C2-23-24-0011 Page 20 of 25 I Packet Pg. 373 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owne and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org Out of Home (OOH) 0+ 0 = 0 Design/Production 0+ 0 = 0 Estimated Media and Website costs total 3,000 + 3,000 = 6,000 0+ 0= 0 0+ 0= 0 Subtotals: $3,000 + $3,000 = $6,000 Expense Totals: $15,000 + $15,000 = $30,000 #C2-23-24-0011 Page 21 of 25 I Packet Pg. 374 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Own and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Financial Explanations Joan Hogan (239) 263-9200 joan@hmcec.org Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. Enter any other general explanations you feel are necessary. #C2-23-24-0011 Page 22 of 25 Packet Pg. 375 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Support Material No Work Samples are assigned to this application. Joan Hogan (239) 263-9200 joan@hmcec.org #C2-23-24-0011 Page 23 of 25 I Packet Pg. 376 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Own and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Submission Checklist Joan Hogan (239) 263-9200 joan@hmcec.org Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. Holocaust Museum - Certificate of Insurance.pdf Worker's Comp Coverage Yes #C2-23-24-0011 Page 24 of 25 Packet Pg. 377 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Application #C2-23-24-0011 Primary Contact: Phone: Email: Joan Hogan (239) 263-9200 joan@hmcec.org Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. Holocaust Museum - Certificate of Insurance.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes I certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes I certify that the information included in this grant application is accurate and complete. Yes I understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0011 Page 25 of 25 I Packet Pg. 378 Applicant Profile Applicant Type Legal Nam Date of 501(c)3 incorporation Address Telephone Primary Contact Applicant Status Applicant Institution Applicant Discipline FEIN / TAX ID Date Organization Formed Fiscal Year Ends Date DUNS Number UEI Web Address Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Organization he Naples Players, INC 02/07/1959 701 5th Ave S Naples, Florida 34102 UNITED STATES (239) 434-7340 Mrs. Kenzie Currie Chief of Staff Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Organization - Non -Profit Performing Group - Community Theatre 01 /19/1953 04/30 030776173 naplesplayers.org Mission Statement The Naples Players builds community through exceptional access to the power of theatre. Organization History The Naples Players was founded on January 19, 1953. Its first production was staged in what is now Gulfview Middle School on March 20, 1953. For more than two decades The Naples Players staged rehearsals and performances out of local auditoriums, restaurants, and even patrons' homes. In 1975, The Naples Players established a home base when a 40-seat playhouse was opened at 2363 Davis Boulevard. Having their own facility allowed TNP to focus on growing classes and programs beyond staged performances. Less than a decade later, they had outgrown their facility and after extensive renovations, the former Kon-Tiki Theatre was reopened as the new Naples Players theatre. Unfortunately, the exterior of the new facility began to suffer damages in the early 1990's and the search was on again for a new place to call home. During this time, the theatre still put on an extensive season of performances, classes, and programs. In the early 1990's 5th Avenue South was not nearly the hub of Naples it is today. The Naples Players took a chance on developing a plot of land flanked by failing storefronts and lack of foot traffic. Three successive yearly grants from the State #C2-23-24-0010 Page 1 of 24 I Packet Pg. 379 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org of Florida totaling nearly $1.5 million helped create the final result: the 1998 opening of The Naples Players' Sugden Community Theatre on 5th Avenue South. Today, The Naples Players continues to celebrate season after season of performances, programs, and classes which are geared towards inspiring our community and defining our culture for the future of the arts in Southwest Florida. #C2-23-24-0010 Page 2 of 24 I Packet Pg. 380 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Contact Information To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. This section describes basic contact information on the organization. Other pertinent organizational documentation will be uploaded to your profile and is a part of the final checklist page prior to final submission ORGANIZATIONAL INFORMATION Legal Name of Organization The Naples Players INC DBA For Organization Federal ID Number 596154976 Organization Web Address naplesplayers.org ORGANIZATION ADDRESS Street Address 701 5th Ave S City Naples State FL Zip 34102 PHONE AND FAX Main Phone Number 2394347340 Fax Number #C2-23-24-0010 Page 3 of 24 Packet Pg. 381 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org CHIEF EXECUTIVE INFORMATION Chief Executive Title Chief Executive Officer First Name Bryce Last Name Alexander Email Address balexander@naplesplayers.org Phone Number 2394347340 Organizational Structure Nonprofit #C2-23-24-0010 Page 4 of 24 i Packet Pg. 382 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Project Information Support Type Seasonal Support Project Name Seasonal Support 2023-2024 Location of the Project The Naples Players 701 5th Ave S Community School of Naples 13275 Livingston Ave Naples United Church of Christ 5200 Crayton Rd Can this project or any portion of the project/seasonal support be included as part of the iARTE VIVA! festival? No iARTE VIVA! Start Date 2023-05-01 End Date 2024-05-26 Project Type Check all that apply. Performance If Project Type is Other, enter information about the Project Type. Short Summary of Project The Naples Players will spend it's 2023-24 season renovating the iconic 5th Ave facility, to better serve the mission of providing exceptional access to the power of theater and the vision of leading a cultural shift in the perception of how theatres can serve their communities. This project will elevate the Naples Art community and put us on the map nationally, providing more #C2-23-24-0010 Page 5 of 24 I Packet Pg. 383 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org opportunities for high quality art, more seats, a specific sensory room for individuals living with any cognitive or physical accomodation needs, allowing those individuals to attend any performance instead of the 3 dedicated sensory friendly performances a year. Additionally, this space will have more programming opportunity to host community events and partnerships, with the addition of the Glass Educational Theater. In order to open this new space on March 13th, 2024, we will be hosting our 2023-24 season throughout the community. We will be producing as many shows as a traditional season, bringing those productions to the community. Detailed Project Description Our season will begin with The Hunchback of Notre Dame, presented at Community School of Naples. This musical is a well-known audience favorite about love, acceptance, and what it means to be a hero. A.R. Gurney masterfully weaves together 60 different characters from different families, time periods, and backgrounds in our second production, The Dining Room. Each of these pieces brings life, laughter, and togetherness to the place where families gather: The Dining Room. In November, we will present Miss Bennet: Christmas At Pemberley. Two years after Mr. Darcy sweeps Elizabeth Bennet off of her feet in "Pride and Prejudice," the Bennet family is celebrating Christmas at Pemberley, the Darcy residence. When an unexpected visitor joins the celebrations, the sisters are forced to change their perspectives on life, love, and their role in society. Next, The Marvelous Wonderettes uses popular songs from the 1950s and 60s to tell the life and love stories of four friends - from senior prom to their 10 year reunion. Featuring nostalgic hits such as "Lollipop," "Dream Lover," "Stupid Cupid," "It's In His Kiss," and "Heatwave," this comedic musical will have audiences laughing, crying, and singing in their seats! We will then move to a downtown outdoor production of It's a Wonderful Life (Live Radio Play) This beloved American holiday classic comes to captivating life as a live 1940s radio broadcast. With the help of an ensemble that brings a few dozen characters to the stage, the story of idealistic George Bailey unfolds as he considers ending his life one fateful Christmas Eve. Friendship comes in all shapes and sizes - at least, that's what 47-year-old Elwood P. Dowd and his very best friend, Harvey, believe. The only challenge? Harvey is an invisible, 6-foot-tall rabbit. Our next production, made popular by the movie starring Jimmy Stewart, follow the duo in the hilarious Pulitzer prize winning show about loyalty, friendship, and acceptance. Next, we will present The Fantasticks is the longest -running musical in the world, and with good reason: at the #C2-23-24-0010 Page 6 of 24 I Packet Pg. 384 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org heart of its breathtaking poetry and subtle theatrical sophistication is a purity and simplicity that transcends barriers. The result is a timeless fable of young love that manages to be nostalgic and universal at the same time. Our final offsite production will be the comedy Laugh, Cry, Pee, Repeat! From local playwrights Patti Corsini Caroli, Carole Fenstermacher, and Natalie King comes this uproarious comedy about womanhood, aging, and everything in between! No topic is off the table as these women tell it like is, and was, and should be. To reopen our brand new facility in March of 2024, we will be presenting the Mel Brooks classic, The Producers. This laugh -out -loud spectacle follows a Broadway producer and his accountant, who mastermind a scheme to produce Broadway's biggest flop and exploit their investors. But when the show is an accidental smash hit, the two scramble to put it together, finding themselves in one hilarious snafu after another. To round out our season, we will present the iconic comedy, The Play that Goes Wrong. Welcome to opening night of The Murder at Haversham Manor where things are quickly going from bad to utterly disastrous. With an unconscious leading lady, a corpse that can't play dead, and actors who trip over everything (including their lines), it's "TONS OF FUN FOR ALL AGES" (HuffPost) and "COMIC GOLD" (Variety) — sure to bring down the house! These productions will be in addition to three musicals with our kids program, theatre classes all year-round serving over 1,000 kids, community partnerships serving over 4,000 individuals in our community, our national internship program (bringing recently graduated college students from around the country to provide hands-on theatre experience and education), and four performances of our Reader's Theatre program. Each production will utilize local talent including director, choreographer, actors, backstage crew, stage management, and designers - which demonstrates and reenforces the arts and culture already present in Naples. What is the artistic and cultural goals and vision for this project? Each of our chosen materials for next year are well-known, technically challenging, and entertaining - producing them will demonstrate the high quality artists, designers, and performers in Naples. We will utilize local talent to accomplish the lofty technical and design demands of each script. Not only will audiences be blown away by the quality of productions in Collier County, but the artists that live and work in our community, demonstrating the arts and culture that is not transplanted but inherently here. This season will also introduce audiences to the new TNP building on 5th Avenue - a building designed to serve the community. With more seating, more accessible performances, and more volunteer opportunities than ever before. Our goal is to provide exceptional access to the power of theatre - this is the best way to do #C2-23-24-0010 Page 7 of 24 I Packet Pg. 385 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org that. Describe any way this project would fall under the iARTE VIVA! festival, a Celebration of Hispanic Arts and Culture initaitve. How will this project promote and drive tourism to Collier County/the Paradise Coast? As stated above, the productions are internationally recognized, which instantly attracts new audience members. We have seen in our market research that musicals and comedic plays bring more new audience members than dramatic plays, with title recognition being the biggest factor in new ticket sales. The only two productions in our season that are not musicals or comedies have supplimental reasons to be renowned in the country - Harvey being made famous by Jimmy Stewart and It's a Wonderful Life a holiday classic film. By marketing the quality of our overall productions in concurrance with the title recognition and the comedic and musical nature of our season, we will be able to bring tourists in from neighboring counties, as well as visitors from all over the country. #C2-23-24-0010 Page 8 of 24 I Packet Pg. 386 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Marketing Plan The marketing plan is an important component in understanding the request for funding. Reviewers will take into consideration new initiatives, growth in marketing efforts from the past, and marketing initiatives that can help develop your marketing strategy, presence, and outreach. The marketing plan should include how the organization will promote this project locally (within a 50-mile radius) and also out of the market. Out -of -market assumes individuals that would want to stay overnight for at least one night. Local initiatives that are targeted at tourists or out-of-state residents can be included as a part of the TDC portion of the request. Examples of these include rack cards placed at local hotels, airport advertising, or ads in magazines that are distributed in hotels. This marketing plan is broken out into various categories that will correspond to your financial request and the results in the final report. Responses should include detailed goals and measures of certain marketing strategies as described in the various sections below. Include measures as impressions, clicks, subscribers, etc. Utilizing historical information (such as last year's impressions) can help reviewers understand the growth of your marketing efforts. Note that ads that will be used for reimbursement shall include the CVB logo with the website. For small digital ads, this logo can be placed on the landing page of the clickthrough. Describe and list your marketing goals for this project. Our goal is to partner with a publishing company outside of Collier County to bring tourists into our building. We will have a multi -level marketing plan utilizing digital, print, social, and keyword ad campaigns in and outside of Collier County. Describe any plans for email marketing or building your mailing list. If not applicable, enter N/A. We will work with a publishing company located in key places of Florida - Tampa, Orlando, Miami, and Sarasota to add digital marketing to their email campaigns. We will also work with theatre sites such as BroadwayWorld to include Email campaigns as a part of the marketing for this project. #C2-23-24-0010 Page 9 of 24 I Packet Pg. 387 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org What are your print advertising plans and objectives, including target areas for advertising placement. If not applicable, enter N/A. We will be targeting specifically neighboring cities in Florida - Orlando, Tampa, Miami, and Sarasota. We will work with a publishing company on an all -encompassing contract which will include select print ads in these cities in addition to digital and email marketing. Locally, we will work with Gulfshore Life, Naples Daily News, Life in Naples, Florida Weekly, and Fort Myers Magazine to promote not only the shows but stories of the individuals involved to emphasize the high quality people and productions in town. What type of other print materials are you including in your marketing initiatives? If not applicable, enter N/A. N/A What types of digital advertising are you planning for this project? If not applicable, enter N/A. We will target certain zip codes using Google Grant Ads, LocallQ, and other such software. We will also work with publishing companies to run digital ads to counties outside of Collier, in concurrance with print and email marketing. Locally, we will run digital ads through Naples Daily News, Gulfshore Life, and similar publications. What social media ads or posts are you planning for this project. If not applicable, enter N/A. We will run sponsored Facebook posts, both local and non -local, with events, photos, and ads to match. We will run reels and videos on both Instagram and Facebook, to pull in a younger demographic. Describe any website updates that would be included in this grant request. If not applicable, enter N/A. We will include the Paradise Coast logo on the footer of every single page of our website, and display it in concurrance with any sponsor logos and links on show pages so visitors will have exposure and access to the Paradise Coast website and logos at every level of exploring our website. Describe any radio advertising campaigns. N/A What types of broadcast or video advertising are you planning for this project? If not applicable, enter N/A. N/A What are your plans for any billboards of other OOH (Out of Home) advertisements? Describe the location, type of advertising, and other information. If not applicable, enter N/A. #C2-23-24-0010 Page 10 of 24 I Packet Pg. 388 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org N/A Describe any other marketing initiative you are planning for this project. If not applicable, enter N/A. N/A Upload your marketing plan. No File Uploaded #C2-23-24-0010 Page 11 of 24 I Packet Pg. 389 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Recognition Plan Describe a detailed recognition and acknowledgment plan that would be provided to the Naples Marco Island, Everglades CVB/ Collier County Tourist Development Council. All digitial, email, social, and print ads will include the Paradise Coast logo. Additionally, signage in the lobby during the event will include information about the Collier County Tourist Development Council, with logos, links, and information to drive traffic to theirt website. Our website will also be updated to include the logo at the footer of every single page, and the logo and website on each individual show page as well as the ticketing website page, giving exposure at every level of interaction with our website. Our patrons average 1.5 minutes per page on our website, indicating they read all information presented to them, which will include information about the Collier County Tourist Development Council, driving additional traffic to your website. #C2-23-24-0010 Page 12 of 24 I Packet Pg. 390 Project Attendance Adult Totals Local Florida Out of State International Unknown Children Totals Local Florida Out of State International Unknown Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Estimated Attendance 12,650 8,433 3,217 1,000 0 SubTotals: 25,300 Estimated Attendance 3,000 1,500 1,000 50 0 SubTotals: 5,550 Grand Totals: 30,850 #C2-23-24-0010 Page 13 of 24 I Packet Pg. 391 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Attendance Information Description This section allows for further detail on tickets and attendance and an explanation of how the attendance figures were developed. It is important to note that attendance figures and the summary backup of the attendance will be required as part of the final report. Average Ticket Price Adult If free, enter 0 $42 Average Ticket Price Child If free, enter $0 $42 Total Yearly Attendance For Organization - Adults 40,000 Total Yearly Attendance - Children 25,000 How will you collect attendance figures reported in the attendance projections? When a ticket is purchased, our database requires address and zipcode. This, combined with ticket sales reports, and post -show surveys asking for age/location/length of stay should give us a comprehensive view of who is attending each performance and where they come from. Upload any files that helps support the attendance figures. No File Uploaded #C2-23-24-0010 Page 14 of 24 I Packet Pg. 392 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Visitor Information Average Visitor Stay (in number of nights) 3 Number of Rooms Per Night How are you calculating and measuring the Average Stay and Room Nights? We used A Christmas Carol, the Musical as the last show that qualified for tourism support, and asked this question on the survey. The calculation is based on the number of people who answered they were just visiting when asked if they were a full-time or seasonal resident or just visiting. Upload any additional files, charts or data on average stays or room nights. No File Uploaded Room Block Total Rooms 0 Room Block Rate $0 List any hotels in your room block. N/A #C2-23-24-0010 Page 15 of 24 Packet Pg. 393 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Budget This is a general budget page that provides a high level of the project budget. More detail on income and expenses for the project will follow in other sections. This budget page is similar to what is submitted in other grant applications such as the NEA and state grants. Since this is a template, follow the instructions on entering the budget for the project or seasonal support. Fiscal Year Previous Current Upcoming Operating Income 2,142,739 2,488,555 2,013,738 Operating Expense 3,979,098 3,956,455 4,039,385 Project Expenses Total artistic fees for this project $0 Total expenses for this project $502,615 Total In -kind for this project $200,000 Sources of Project Cash Income A. Earned income $2,013,738 B. Contributed income $1,400,000 C. State arts agency income $0 D. Local government income $0 E. Other income (include applicant cash) $0 F. Total project cash income $3,413,738 Sources of Project Cash Expenses - Actual Cash Expenses A. Artistic Fees $83,005 B. Production Costs (personnel, equip.) $254,610 C. Space rental $72,000 D. Marketing (publicity, etc.) $85,000 E. Other expense $8,000 F. Total project cash expense $502,615 #C2-23-24-0010 Page 16 of 24 I Packet Pg. 394 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Project Income - Sponsorship Detail List the top five cash Sponsors/ Donors for this project. The Project Name should be placed in the first value of each section. For seasonal support or multiple events/exhibitions, list the top 5 donors for each activity of the season included under each section if desired (depending on your sponsorship plan and opportunities). For example, a performance organization might have 6 productions in their season. The sponsorships can be listed under project I as Seasonal Support of Theater Performances or each production can be listed separately if sponsors are obtained for each individual production. a season of exhibitions and/or events, sponsors are usually obtained for each individual exhibition and those included in this project/season grant application should be listed as separate projects. Project 1 Sponsors - list Project Name in first line Amount Sponsorship/Donation Porsche Naples 50,000 SubTotals: $50,000 Project 2 Sponsors - list Project Name in first line Lake Michigan Credit Union SubTotals: Project 3 Sponsors - list Project Name in first line SubTotals: Project 4 Sponsors - list Project Name in the first line SubTotals: Project 5 Sponsors - list Project Name in the first line SubTotals: Project 6 Sponsors - list Project Name in first line SubTotals: Amount Sponsorship/Donation 15,000 $15,000 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 #C2-23-24-0010 Page 17 of 24 Packet Pg. 395 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Project 7 - list Project Name in first line SubTotals: Project 8 - list Project Name in first line SubTotals: Income Totals: Amount Sponsorship/Donation $0 Amount Sponsorship/Donation $0 $65,000 #C2-23-24-0010 Page 18 of 24 Packet Pg. 396 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Detailed Project Budget/Request Exhibition/Production Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Artist/Entertainment Fees 0+ 0 = 0 Exhib. Fees /Perf. Rights 62,254 + 20,751 = 83,005 Equipment/Supplies 0+ 0 = 0 Materials - Costume,Wigs No TDT 41,438 + 13,812 = 55,250 Materials - Lighting 6,919 + 2,306 = 9,225 Materials - Rentals 0+ 0 = 0 Materials - Scenic 35,625 + 11,875 = 47,500 Materials - Sound 6,919 + 2,306 = 9,225 Materials - Other 15,000 + 5,000 = 20,000 Sig nage/Collateral No TDT 0+ 0 = 0 Personnel - Ind Contract 85,058 + 28,352 = 113,410 Personnel - Staff No TDT 0+ 0 = 0 Transportation 6,000 + 2,000 = 8,000 Venue Rental 54,000 + 18,000 = 72,000 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $313,213 + $104,402 = $417,615 Marketing Expenses Total Amount Org Requested Amount to Pay Amount TDT Grant Email Marketing 3,750 + 1,250 = 5,000 Print Advertising 7,500 + 2,500 = 10,000 Other Print Materials 0+ 0 = 0 Digital Advertising 7,500 + 2,500 = 10,000 Social Media 0+ 0 = 0 Website 45,000 + 15,000 = 60,000 Radio 0+ 0 = 0 Broadcast 0+ 0 = 0 Video 0+ 0 = 0 Outdoor 0+ 0 = 0 #C2-23-24-0010 Page 19 of 24 I Packet Pg. 397 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Out of Home (OOH) 0+ 0 = 0 Design/Production 0+ 0 = 0 0+ 0= 0 0+ 0= 0 0+ 0= 0 Subtotals: $63,750 + $21,250 = $85,000 Expense Totals: $376,963 + $125,652 = $502,615 #C2-23-24-0010 Page 20 of 24 I Packet Pg. 398 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Financial Explanations Enter any explanations you feel are necessary to explain any of the budget information provided on the previous forms. We are asking for 25% of our production budget (which represents 12% of our overall operating budget, $4,096,985). This percentage is based on the assumption that at least 25% of our audiences in the 2023-2024 season will come from counties outside of Collier. Additionally, the contributed revenue is accounting for finding a sponsor for every show in the season ($200,000 of contributed revenue) but we have not obtained those sponsorships and they are not listed. Enter any other general explanations you feel are necessary. Given our upcoming capital renovation, our financial documents represent a higher level of contributed income than a typical financial year. Please be aware when reviewing our budgets and tax forms that we received additional contributions ahead of this project. These contributions have not been accounted for in the upcoming year budget, as they are restricted to the renovation. #C2-23-24-0010 Page 21 of 24 I Packet Pg. 399 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Support Material No Work Samples are assigned to this application. #C2-23-24-0010 Page 22 of 24 I Packet Pg. 400 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Submission Checklist Before you submit your application, check off that each item has been uploaded or completed. Once an application is submitted, it cannot be modified. Below are the items that must be uploaded to the Media Library. Select Yes that these have been uploaded. Organizational Charter/Articles of Incorporation Yes Bylaws Yes IRS Status Letter Yes List of Current Board of Directors or Governing Body/Officers of the Corporation Yes State of Florida Status Yes Copy of Most Recent Tax Filing Yes W-9 Yes Collier County Tax Receipt Yes Certificate of Insurance Yes Upload your Certificate of Insurance. If no certificate, upload a letter explaining why not. For-Information-Pur Naples-Players,_22-23-COI 3-22-2023 1801299963.pdf Worker's Comp Coverage Yes #C2-23-24-0010 Page 23 of 24 Packet Pg. 401 Naples, Marco Island, and Everglades CVB (Collier County Tourism) - Category "C-2" Non -County Owned and Operated Museum Grants 2023-2024 The Naples Players, INC Application #C2-23-24-0010 Primary Contact: Mrs. Kenzie Currie Phone: (239) 434-7340 Email: kcurrie@naplesplayers.org Upload Worker's Comp Certificate. If one is not available, upload a letter stating why. WC Cert of Insurance The Naples Players, Inc 22-23.pdf Project Attendance Table/Form Yes Budget Form/Table Yes Detailed Project Budget TDT Request Table/Form Yes certify that the Chief Executive has reviewed the contents of this grant and have given the authority to submit this application. Yes Project Income Sponsorship Detail Form/Table Yes certify that the information included in this grant application is accurate and complete. Yes understand that once this application is submitted, the information cannot be updated or changed Yes #C2-23-24-0010 Page 24 of 24 Packet Pg. 402 Tourist Development Tax FY2023-2024 Grant Recommendation Summary 7.A.n Category Legal Name Project Name Total Requested Total Eligible Recommended Award C-2 Museum Artis-Naples, Inc. 2023-24 Season Support $200,000 $200,000 $120,000 C-2 Museum Golisano Children's Museum of Naples Gulfshore Playhouse Seasonal Support for Traveling Exhibits 2023-2024 $188,698 $188,698 $90,000 C-2 Museum A Toast to the Future: 2023-2024 Gulfshore Playhouse season $100,000 $100,000 $85,000 C-2 Museum Marco Island Center for the Arts Marco Island Center for the Arts Season Support for Performance, Production and Marketing 2023-2024 $70,716 $70,716 $40,000 C-2 Museum Naples Art Association, Inc. Vincent Vasarely exhibition, Norman Rockwell exhibition, and Weaving Narratives for a Collective Collier: A Creative Placemaking Project (Seasonal 2023-2024) $153,030 $153,030 $100,000 C-2 Museum Naples Art District, Inc Naples Art District Seasonal Support 2023-2024 $121,000 $121,000 $55,000 C-2 Museum Naples Botanical Garden, Inc. Johnsonville Night Lights in the Garden Seasonal Support for Productions of Opera Naples, Inc. 2023-2024 $150,000 $150,000 $100,000 C-2 Museum Opera Naples, Inc. $242,000 $242,000 $100,000 C-2 Museum The Holocaust Museum & Education Center of SWFL, Inc.; dba Holocaust Museum & Cohen Education Center Seasonal Support - 2023-2024 $15,000 $15,000 $15,000 C-2 Museum The Naples Players, INC Seasonal Support 2023-2024 $125,652 $125,652 $45,000 TOTAL $1,366,096 $1,366,096 $750,000 B- Marketing Florida Stone Crabbers Association, Inc. Everglades Seafood Festival 2024, 54th Annual $41,335 $41,335 $41,335 B- Marketing Gulfshore Opera Seasonal Support for 2023/2024 $20,000 $20,000 $20,000 B- Marketing United Arts Council of Collier County Seasonal Support 2023-2024 $13,313 $13,313 $13,313 TOTAL $74,648 $74,648 $74,648 BOTH CATEGORIES TOTAL $1,440,744 $1,4401744 $824,648 3 Q 0 CO) le LO V H O d cv E E 3 co c O M C m E E O d c O 'L^ V H H c d E t c� cv r Q Packet Pg. 403 TOURISM DEVELOPMENT TAX GRANTS AWARDED History Last Five Years GRANT TYPE APPLICANT FY 2022-2023 FY 2021-2022 FY 2020-2021 FY 2019-2020 FY 2018-2019 MUSEUM GRANTS Artis--Naples $100,000 $100,000 $50,000 $250,000 $200,000 Artis--Naples NIFF (other years in marketing grant) $50,000 Conservancy of Southwest Florida Freedom Memorial Task Force Golisano Children's Museum of Naples $78,500 $100,000 $50,000 $326,000 $206,400 Gulfshore Playhouse $100,000 Holocaust Museum $30,000 $30,000 $50,000 $28,500 Marco Island Center for the Arts Marco Island Historical Society Naples Art Association/ Von Leibig Art Center $114,500 Naples Art District $48,500 Naples Botanical Garden $100,000 $100,000 $100,000 $50,000 $50,000 Naples Botanical Garden - Johnsonville Night Lights Naples Zoo $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $50,000 $170,421 $165,921 Opera Naples $100,000 Museum Grants Total $850,000 $530,000 $350,000 $946,421 $722,321 N M 04 LL L c 0 0 Q CL Q c M H L c 3 LL 4- 0 L M 3 Q 0 M m N a am L �a 3 Q c 0 E a a M 'L^ V c m E t v 2 r Q Page 1 of 2 Packet Pg. 404 TOURISM DEVELOPMENT TAX GRANTS AWARDED History Last Five Years GRANT TYPE APPLICANT FY 2022-2023 FY 2021-2022 FY 2020-2021 FY 2019-2020 FY 2018-2019 MARKETING GRANTS NIFF - Artis--Naples 2017 + $50,000 $50,000 $50,000 $25,000 Arts Naples World Festival Antique Automobile Club of America $5,500 $13,000 Betterment Assoc. of the Everglades - Everglades Seafood Festival Florida Stone Crabbers Assoc. - Everglades Seafood Festival $25,000 Food Idea Group Restaurant Week Friends of Rookery Bay Gulfshore Opera $10,000 $15,000 $15,000 $20,000 Hodges University Kiwanis Club Pelican Bay Bacon Fest Marco Island Historical Society $45,000 $75,000 $75,000 Naples Historical Society The Naples Players $20,000 Naples Pride Naples St. Patrick Day Parade Old Naples Waterfront Assoc. - Stone Crab Festival Tin City United Arts Marketing Grant Totals $100,000 $140,000 $50,000 $70,500 $133,000 TOTAL GRANTS 1 1 $950,000 $670,000 $400,000 $1,016,921 $855,321 q N M N u_ L c 0 M Q CL Q c M I— L 0 c 3 LL 4- 0 L M 3 Q r Q Page 2 of 2 Packet Pg. 405 10.A.1 06/19/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A.1 Doc ID: 25813 Item Summary: Marketing Partner Report Meeting Date: 06/19/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 06/09/2023 3:00 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 06/09/2023 3:00 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed County Manager's Office Geoffrey Willig CMO Analyst Corporate Compliance and Continuous Improvement Megan Gaillard Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Geoffrey Willig Deputy County Manager Paul Beirnes Meeting Pending Completed 06/09/2023 3:01 PM 06/09/2023 3:09 PM Completed 06/09/2023 3:40 PM Additional Reviewer Completed 06/09/2023 5:10 PM Completed 06/12/2023 3:24 PM Completed 06/14/2023 9:11 AM Completed 06/15/2023 5:22 PM Skipped 06/16/2023 8:28 AM 06/19/2023 9:00 AM Packet Pg. 406 (:podeN JauVBd 6u14031JeW : USSZ) £ZOZ oun£ a0uPed 6uROIJeW :;uOwgOEPV MJ 1 (:podeN a0u:Ped 6ullOVeW : C MZ) £ZOZ aun£ a0uPed 6ui40AaeW :4u0uay3e44V rol U a--j Ln M.1 10 H OC O a W cc CC Q W LA W w (:podeb eauPed Ou'183IJeW : £L89Z) £ZOZ aunt JauPed 6ui;e)IaeW :;ueuayaePV (:poa ape m7Vew:CMZ) 22 _nraped 7AJaw:4u_pe44¥ a 2 2 a g k / (n o ( o 4 / 0 -g- f F \ - 2 ° ' e / » � C 0 E / '> m 2 % o \ u * E ƒ to c $ g £ -0 \ \ 0 2 u 2 / ./ o % % •� R E = o o m § / § � T \ m cn . < u « E ® £ - 4-1 cu _ = ) 0 � 3 o = > �'E (U 4-1 Q p E E$ = m/ c y 7 A o m g g=� R o 2 m 7 t 2 % >\% 7 > E o � / \ E 3 \ 0 k / Ln \ / / 2 / \ / / � E n o -0 c @ a) / aj \ k < 0 f % 0 5° ® E E E 2 E / 2 / > / k (n / \ >*/ § Ln G Cl E o» E\/ J u 3 u � @ > 2 £ = w = �.D .§ R ± - / g o L \ m / \ • § \ E m ? 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V a m V ce cn L fV U- a� ra a fo a c o (a H U (}aodeN JOuPed BullOVeW : £ SSZ) £ZOZ aunt aauPed BullOVeW :;uawyoe;;y U LO O U M M O O M 0 o 0 0 a, ~ U O It LO M o6 o6 O Oy � O N V � ti C4 00 00 c ~ N .N O O m N f% CD I*--_ CD co CD a E N O 00 r_ T C: O co�, U) O �, � C �, m cEa U U Q fu n� W s O O►3 O 05 L a (:podeN JOu:Ped 6ullOVeW : C MZ) £ZOZ aun£ JOuPed 6ui40AaeW :;uDuayoe;;y Q U— • V 0 V) fo Q) Q X W • fo CD 0 a--j Q) cn Q X Q) Q) Ul 0 4— W ce ME 4w O • .0- L Q) ru ru M rl \ LA Ln N ipr A� W CL • W CL V) m O c L CL 4 w v IL w d Y V R IL W T) 0 a a a 41 c c O fo E O C 'L 0 m E O L O Qm 41 L c O (U 0 a� Ln ru ru Ln a 0 ce fu a� ro v u u ru (:podeN aau:Ped 6ullOIJeW : C MZ) £ZOZ oun£ JOUPed 6ui;aIMW 4UMUyoeRV W V f E O O ra � � ^L W i M o M v N "' ao L 4-J O N ^ , LN E _ O � N o �U J Q- .0 v v7 _ O �--� U O /� ■V C fa - 0 > H r/ •a � a o 0 0 0 1 E -070 (n > Q Z V) 4-' a a--j a O U) �+ p L Q O 0 N ai O U) 0) 0 U M 0) C a--+ E N C O Q1 N -0 fo - ate-J o U ( O ru N 0) O-0 O O) O � 0) O O O x c ra C: Ln C:3 ai � ra U)� O Q) v I H C a)C) N a-+ Q)LnQ Eo ai4- O 0 � O ^ � V7 C1 W N N - O C ,--i �+ N -C CO O W fB .� _ i fo ate•+ '� a1 Y � N E Ln L 0 Z >. p U= 0)Q Ln p-C Ln 4-1 Ln Q U U U E = Ln (p O A � � U = Ln CJJ p 0 � r O p > H H ate--+ Q1 o 0 0 0 0 0 0 N co IL w d Y V R IL (podeM JOuPed Ou'1831 eW : £ 68SZ) £ZOZ aunt aauPed 6uI495IJeW :4u8wLlOellV 4—J H� V u n E H—q .m CL x W (}aodeN . 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Deputy Director of Sports: The posting for this role has closed and the selection committee are currently reviewing the candidates and will be setting up interviews in the coming weeks. FY'24 Strategic Marketing Plan: The annual Partner Marketing Summit is presently being scheduled for mid July where all destination partners are invited to attend a day long strategic planning session. Monthly Activities Trade Shows / Tourism Industry Conferences • Attended IPW Travel Conference May 20 — 25 in San Antonio Tourism Industry & Intra-Division Meetings • May 12 attended a meeting with Commissioner Hall along with representatives of the Paradise Coast Trail project relating to the long term vision and process of the region's trail system • May 12t" met with Mike Dees to discuss the current and future marketing efforts relating to US Open Pickleball • May 28t" attended the Memorial Day ceremony at the Sports Complex • Attended a ribbon cutting event at Paradise Coast Sports Complex supporting the dedication of a garden • Met with the CIVIC) and the County's Facilities division to ensure that operations between Facilities and the Paradise Coast Sports Complex are aligned and efficient. • May 14 met with our German International representative in town prior to IPW for a strategy meeting • Attended a number of Budget workshop meetings with the CBO and CIVIC) relating to the FY'24 Budget allocation. • Attend all BCC and TDC meetings promoting all agenda items relating to Tourism, Arts & Culture, Amateur sporting events and Sports Complex operations. Staffing / Development • May 4 & 5 conducted along with the selection committee a total of 5 interviews for the Deputy Director of Tourism role. Packet Pg. 580 11.A.a • In the absence of a dedicated sports sales staff, I continue to facilitate the roles and responsibilities relating to the effective bridge between Tourism and the Sports Complex in order to ensure and avoid compression during peak season. • Conduct weekly scheduled one on one meetings with each of 11 current staff reports • Conducted assigned / required Collier University training • Monthly meeting with Deputy County Managers Dan Rodriguez Strategic Implementation • Met with Zartico a series of times to execute the recap metrics for the 2023 US Open attendance • During the month of May conducted a series of meetings and conversations with sports facilities companies and internal staff regarding upcoming series of sporting events occurring at the Complex Marketing / Public Relations/Communications / Sales • May 2 toured the Capri Inn and the Edgewater Beach Hotel to inspect their recently renovated properties • May 8th attended the Collier County Centennial celebration in Everglades City • Conducted a series of meetings internally as we evaluate the next steps to issuing a fulfillment RFP • May 11 conducted a TV interview with Fox TV relating to International visitation • Attended a meeting with representatives of Norman Love Confections to learn more of what the organization is interested in doing and reaching meeting planners in the destination • Met with CMO to discuss special events strategy at Paradise Coast Sports Complex • Extensive meetings took place to discuss the Arts and Culture Grants for FY'24 • May 1-3, assisted with the logistics and execution as well as strategic meeting at the May 2na destination lifestyle photo shoot at the JW Marriott and Clam Pass locations. • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications Packet Pg. 581 11.A.a Arts and Culture John Melleky —Arts and Culture Manager 05/01/2023-05/31/2023 TDT GRANTS AND OTHER GRANT PROGRAMS • Prepped and edited Executive Summary, reports, and presentation for TDC meeting. • Updated Executive Summary for review for the June TDC meeting. • Worked with Azucena Arenas on possible checklists for financial submissions. TDT GRANT PROGRAM MEETINGS AND FINANCIAL REPORT REVIEWS •I •• • 05/02/23 Gulfshore Opera 05/02/23 Gulfshore Playhouse 05/04/23 Gulfshore Opera, Artis--Naples 05/05/23 Naples Art District 05/23/23 Opera Naples 05/26/23 Naples Art District 05/26/23, 05/30/23 Marco Island Historical Society TDT GRANT PROGRAM TIMELINE FY 2023-2024 CYCLE •• •l 01/23/23 Grant application portal opened at 9:00 AM. 03/03/23 Organizations can submit a draft application for review prior to the grant application deadline. Draft submission due by 5:00 PM. 4 organizations submitted. 03/06/23 Draft application reviews finalized — completed earlier than originally planned. 03/24/23 Grant Application Deadline — 5:00 PM. 13 applications received. 04/03/23 — 04/06/23 Grant applications were reviewed, and economic impact was measured for each grant application through the module. 04/07/23 - 04/21/23 Panel reviewed grants. 04/24/23 — 04/26/23 Panel reports created for the panel meeting. 04/26/23 Panel met and determined final awards. 06/19/23 Grants to be approved by Tourism Development Council. 07/18/23 Grant contracts to be completed by organizations. 08/08/23 Grant contracts to be approved by the Board of County Commissioners. Packet Pg. 582 11.A.a GENERAL CVB PROJECTS • Database project o Reviewed questions of individuals working on their sections. o Updated arts and culture partners. o Created a draft of an individual artist survey to collect data. GENERAL COUNTY PROJECTS • Bayshore CRA o Attended subcommittee meeting about holiday banners in Bayshore that will have participation with two of the Public Art Committee members. o Attended Debrah Forester's retirement event. PUBLIC ART COMMITTEE • Created the public notice and board materials and held the May committee meeting. • Attended the Florida Association of Public Art Professionals Conference from May 8-11. GENERAL ARTS AND CULTURE PROJECTS • Collier County is Culture Ad Series o Contacted organizations to confirm logos and obtain any updates. o Contacted organizations to confirm ad size and due date for their playbill. Requested a photo for their specific ad. o Set a preliminary schedule for agency. ARTE VIVA! - HISPANIC ART FESTIVAL • Reviewed options on merchandise and changes to design. • Reviewed options for possible awards. • Calculated statistics on website and social media measures. • 1ARTE VIVA! Event Attendance Packet Pg. 583 11.A.a OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attendance at various arts and cultural activities throughout the month. DATE 05/01/23 ORGANIZATION 10,000 Songs for 10,000 Islands — Filming of interviews and performances 05/02/23 Clyde Butcher — meeting on possible partnerships 05/02/23 Bayshore CRA Art Subcommittee meeting 05/03/23 Carmelo Blandino, artist — introductory meeting 05/03/23 Naples Zoo - meeting about upcoming exhibitions 05/03/23 Hospitality Networking at Naples Art District 05/05/23 Artis—Naples, Naples Philharmonic Masterworks 05/08/23 Collier Centennial Celebration Event— Everglades City 05/12/23 Bayshore CRA — meeting with new Director, Greg Oravec 05/16/23 Association of Fundraising Professionals — Grant Seminar 05/16/23 United Arts Collier— update meeting 05/18/23 Kit Baker —meeting 05/22/23 Picasso Art and Flowers — introductory meeting 05/23/23 Seraphic Fire — introductory meeting 05/24/23 Marco Island Realtors Association — spoke on tourism 05/24/23 Barbara Hawkes —introductory meeting 05/25/23 Naples Cinematheque — introductory meeting 05/25/23 National Folk Festival — introductory webinar on event 05/31/23 Alice Kinderman, artist — introductory meeting UPCOMING STRATEGIC INITIATIVES • Database project — assist staff with updates, add film commission records to my list, complete individual artist survey. • Tracking of arts organization information — Zartico and from current grant projects running. • Implement financial reporting in grant system. • Send contracts for grant recipients. Packet Pg. 584 11.A.a GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: May 1— 31, 2023 2022 2023 Number of Meeting Planner Contacts 31 in 2022 134 (vs. 75 in Apr; 75 in Mar; 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) 31 leads sent 36 leads sent (vs. 37 in April 53 in Number of RFP leads sent to hotel Mar; 35 in Feb; 23 in Jan; 23 in Dec; partners 17,960 potential room 27 in Nov; 26 in Oct) nights 28,218 potential room nights (vs. 43,922 in Apr; 41,659 in Mar; $6,797,942 Estimated 25,981 in Feb; 9,726 in Jan; 17,926 Economic impact in Dec; 21,031 for Nov; 14,976 for Oct) $21,451,385 Estimated Economic Impact (vs. $26,248,245 in Apr; 26,809,256 in Mar; $15,632,209 in Feb; $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 7 group booked 1 groups booked (vs. 1 in Apr; 13 in Mar; 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for $4,638,164 direct 84 TRN $36,461 direct spending Period booked spending El; El; (vs. 545 TRN $260,987 in Apr; 8,848 total room 16,413 TRN $8,233,600 DEI in Mar; nights booked 2,421 TRN $1,534,837 in Feb; 1,500 TRN in Jan, $705,664 ; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending El; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement (RFPE) 4 in May 2022 6 For May (vs 1 for Apr; 4 for Requests Mar; 10 for Feb; 5 for Jan; 3 for Dec; 6 for Nov; 1 for Oct) 1 National Settlement Service Summit May 2024 2 Rotary Int'I 6960 June 2025 3 FAEP FL Assn of Equine Practioners Oct 2024 4 Health Choice Network 2025 Educ Conf June 2025 r Q Packet Pg. 585 11.A.a 5 Health Choice Network 2027 Educ Conf Jan 2027 6 Bank Director DirectorCorps Sept 2026 Number of RFPE's to Contract 2 in 2022 0 For May (vs. 0 for Apr; 7 for Mar; 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) Client Site Visits & FAM'S 0 in May 2022 1 in May; (0 in Apr; 1 in Mar; 0 in Feb; 0 in Jan; 4 in Dec) Hotel Partner Site Visits 3 9 Hotel DOS meeting 5/19 (vs. 10 in Apr; 3 in Mar; 3 in Feb; 3 in Jan; 2 in Nov; 17 in Oct) Number of Shows Attended 0 show in May 2022: 1 in May Incentive Live (vs. 0 in Apr; 1 in Mar; 1 in Feb; 0 in Jan; 0 in Dec; Nov FSAE Meeting Planner Roundtable; 1 in Oct (IMEX) • Joined the CVB team on February 1, 2021 EVENTS ATTENDED Naples Art District Meet & Mingle Event — May 3rd CVB Strategic Planning Meeting for Group Meetings Market — May 19th Northstar Meetings Group's INCENTIVE LIVE — May 21-23 St Petersburg, FL Hotel & Hospitality Industry networking events Naples, FL SALES ACTIVITIES • Prevue Meetings Custom Wellness Webinar • CVB Strategic Planning Meeting for Group Meetings Market with Hotel DOS' • Preparation for Florida Society of Association Executives' Annual Conference Sponsorship • Finalizing upcoming travel calendar for me and Midwest market representatives Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. PREVUE MEETINGS & INCENTIVES' WELLNESS WEBINAR Ideas & Inspiration for Healthier Meetings featuring NAPLES, MARCO ISLAND & THE EVERGLADES May 2nd https://www.Prevuemeetings.com/all-webinars/ideas-and-inspiration-for-healthier-meetings/ Packet Pg. 586 11.A.a RFPs. 36 leads this month — May (vs. 37 in Apr; 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 5/1: FSAE VIP Committee Planning Call • 5/2: Prevue Meetings & Incentives' WELLNESS WEBINAR Ideas & Inspiration for Healthier Meetings featuring Naples, Marco Island and the Everglades • 5/2: Partner Tour Edgewater Beach Resort and Capri Inn • 5/3: Naples Art District Meet & Mingle Event Wed evening for Hotel & Hospitality Community • 5/3: IRF Webinar: The Future of The Incentive Industry Workforce • 5/3: Client call with Nichole Willison with INGAA re: RFP 2024 • 5/4: Deputy Director of Tourism Candidate Interview #1 • 5/5: Planning call w/ team & Paradise Advtg for Meeting Guide/offsite venues • 5/5: Deputy Director of Tourism Candidate Interview #2 • 5/5: Deputy Director of Tourism Candidate Interview #3 • 5/9: Incentive Live! Appointment Requests • 5/11: SITE VISIT National Council of Architectural Registration Boards Jan 2024 • 5/15: Onboarding schedule for new hire — Katya Pajuelo, Tourism Assistant • 5/16: Florida Veterinary Medical Association October 2024 — RFPE request • 5/17: HealthChoice RFPE Request • 5/17: Norman Love Partner Meeting • 5/17: Hospitality Networking at Three60 Market • 5/18: Annette German Representative in office • 5/19: Meeting Hotel DOS Strategic Planning luncheon meeting for FY23/24 • 5/21: Northstar Meetings' Incentive Live 2023 Conference in St Pete • 5/22: Incentive Live — One -on -One Meetings & Education • 5/23: Incentive Live — One -on -One Meetings & Education • 5/24: Working with Paradise Coast Sports Complex on confidential November oppty • 5/25: Attended Michelle Pirre's 10 yr County Managers Service Awards Breakfast • 5/25: National Folk Festival Lead Opportunity / webinar • 5/31: Site Visit BankDirector / Directorcorps Sept 2026 JW Marriott Marco Island OBSERVATIONS/TRENDS As Paul Beirnes has been informing us over the last couple of months, and as I highlighted in my presentation to the TDC last month, there are many factors currently affecting specifically Florida group business and meeting professionals and decision makers are taking notice. Everything from Sargassum seaweed, reports of Red Tide, boycotts, NAACP Travel Advisories to controversial Florida legislature; all these factors influence whether groups decide to hold their meetings in Florida, and even more importantly, whether they will even source for future meetings, with the volatile political climate. Packet Pg. 587 11.A.a How this affects the tourism industry was discussed in a recent article published by Northstar Meetings Group on May 23rd, 'Controversial Legislation Makes Florida a Harder Sell for CVBs'. https://www.northstarmeetingsgroup.com/News/Industry/controversial-legislation-makes-Florida- tough-sell-for- CVBs?utm source=eNewsletter&utm medium=email&utm camoaien=eltrMteNews&olv enc id=1527 D76Rnn9nGgF This was part of our discussions with the Director of Sales of our meeting hotels during our recent Strategic Planning meeting on May 19'. We have had a few clients express concern for future meetings, and even had a group debating upon cancelling their fall 2024 conference, due to this political climate. We will continue to monitor the situation. I have attached our agenda outlining our topics of discussion to this report. UPCOMING STRATEGIC INITIATIVES We continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. With the new FY23 upon us, we will be preparing Proposals to Attend for the key upcoming conferences on our calendar. Preparations underway to register, complete travel requests, etc to attend future events. Plans are to attend Northstar Meetings' upcoming Incentive Live in May and Destination Southeast this summer. In June, we will be at the Incentive Research Foundation's IRF Invitational and the MPI WEC Meeting Professionals International's World Education Congress. We are sponsoring and attending the Florida Society of Association Executive's FSAE Annual Conference in July. Packet Pg. 588 Prevue Meetings Wellness Webinar: IDEAS & INSPIRATION for Healthier Meetings May 2, 2023 Rachael Riggs CMP, DES, SEPC Maritz Global Events Thanks to our Panelists Maura Zhang CITP, RYT Jeniffer Bello cMP Paul Nunez Synergy -Connect for JB Experiences JW Marriott Marco Island Naples Marco Island Everglades CVB Beach Resort & Spa Packet Pg. 589 11.A.a Northstar Meeting Group's Incentive Live Conference in St Pete May 21-23, 2023 Strategic Planning Luncheon for group meetings with Hotel DOS' May 19' Packet Pg. 590 11.A.a Naples, Marco Island, Everglades CVB GROUP MEETING SALES REPORT - MAY 2023 Synergy -Connect Midwest Reps 2022 2023 Number of Meeting Planner Contacts 70 60 Number of RFP leads sent 12 23 Number of Groups booked 1 1 Total Room Nights/Econ. Impact for Period booked 37 Room Nights 101 Number of RFP Enhancement (RFPE) Requests Number of RFP's to Contract 1 Site Visits & FAMS Number of Shows Attended 3 1 RFPs Event Name Emerson Global Sales Leadership Conference 2024 CEMSG Partners meeting Organization , Contact Maritz Jenny Stevenson Conference Michelle Event DeClerck Management Stat Event Date e MO June 10-14, 2024 IA I December 1-7, 2024 N t= 0 a m U) E A 0 ti CD ti Ln N r_ 0 0. d L 0 M N O N d C Total Room Nights 1723 E c� 7101 Q NCM02122, 2019 - Pebble Maritz Travel Kristen Fried MO I February 18, 2024 1 94 Beach AHCA 2025 Annual Convention The Essilorluxottica Recognition Event Ford Partners In Quality 2024 HelmsBriscoe Kathy Hedlund I MN April 26-May 4, 2025 BCD Meetings & CeCe Joseph IL November 1-3, Events 2023 _ Maritz Travel Jennifer Ludwig MO April 12-17, 2024 Company 1606 495 474 Packet Pg. 591 11.A.a MGE Elevate 2026 &2027 , Maritz Travel NADA GR03 Jan 12-15, Maritz Travel 2025 _ CGI Management Maritz Global Conference Events 2024 Generac Industrial Conference Division Meeting Direct NADA - FR06 Jan 21-24 _ Maritz Definite at Naples Grande Resort Ziegler Senior Living Finance HelmsBriscoe and Strategy Conference NAEO 2025 Annual Ewald Conference [Consulting Lisa Hart MO April 20-23, 2026 1 1271 Dawn McAtee MO January 12-15, 2024 _ Danielle Oviatt MO April 14-17, 2024 Joe Millenbach I WI Amy Braun I MO February 11-15, 2024 January 21-24, 2024 Jill Stone MO September 16-20, 2025 _ Kalli Olsen MN March 7-18, 2025 72 607 279 101 1503 464 2024 Endo National Sale Maritz I Amy Hoffman PA February 23- 1480 Meeting March 1, 2024 NADA GG19 February 2025 Maritz Dawn McAtee MO February 20-24, 80 2025 2023 MCAA Annual ConferenceDire Geralyn Krist KS October 19-26, 213 Education Conference _ ct 1 2023 2024 Crayola NSM Helmsbriscoe Debra IL March 18-22, 520 _ Ravenscraft 2024 Packsize 2024 President'sJ- Love'sMaritz Jeanette Cherry MO April 1-5, 2024 211 Club Leadership Summit HelmsBriscoe Lori Bolton KS January 19-22, 306 2025 _ 2025 WSC North America Sales HelmsBriscoe Jaimie Mattes MN January 7-11, 618 Meeting _ 2024 P-Club 2024 HelmsBriscoe Jaimie Mattes MN April 1-6, 2024 242 CISCO 2024 CIO Exchange Maritz Donald Potter MO March 16-21, 330 2024 VIRTUAL EVENTS ATTENDED • May 2 - Maura presented on the destination and wellness initiatives on the Prevue Meetings webinar "ideas and inspiration for healthier meetings" - additional industry panelists included two top meeting planners (Rachael Riggs from Maritz and Jennifer Bellow from JB Experiences), as well as the Director of Spa at the JW Marriott Marco Island. PROSPECTING and OTHER ACTIVITIES • Reached out by phone and/or email to all new leads • Reached out by phone and/or email to tentative accounts • May 19 - Attended DOS strategic meeting with Lisa in Naples LOOKING AHEAD • June 5 - 8, 2023 - IRF Invitational - Maura I 0 0 a R in i E N I 0 ti ti L0 0 0- a) L. ca M N 0 N m c c m E t U R r a Packet Pg. 592 11.A.a • June 13 - 16, 2023 - Meeting Professionals International World Education Conference - Maura • June 28, 2023 - SmithBucklin partner meeting - Barb • July 18, 2023 - Destination Reps Summer Client Event - Barb • July 21, 2023 - SITE Cubs Event - Barb • August 21- 24, 2023 - Connect Marketplace Minneapolis - Barb • August 30, 2023 - GPS Events Chicago - Barb • August 31, 2023 - GPS Events Indianapolis - Barb Packet Pg. 593 11.A.a Specialty Markets Michelle Pirre - Sales Assistant 5/1/2023-5/31/2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent & Tour 20 0 Ops Contacts Number of FAM's/Site Visits 0 1 Number of Meeting Planners 7 17 Number of RFP's Sent 1 17 Leads Sent with 2916 room nights $1718359.60 potential EIC Number of RFP's Definite 2 1 turned clef with 46 rooms and $23,642.54 EIC potential Tourism Industry & Intra-Division Meetings May 1, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues. May 1, 2023 — Naples Pride Business Alliance event at Artis Naples Love Letters exhibit. 75 local businesses RSVP'd and attended this networking event. May 2, 2023 — Capri Inn site tour of the Capri Inn remodel and cottage. May 3, 2023 - Naples Art District Hospitality Meet & Greet to visit areas art galleries and studios. May 5, 2023 — Paradise ADV Zoom with CVB Team to discuss one page meeting collateral for meeting and events. May 8, 2023 —AC Hotel meeting with Kimberly Hilty DOS regarding new hotel opening and amenities. How we can partner for trade shows and events. Discussed weddings and group meetings. May 9, 2023 — Naples Pride BOD meeting with Naples Pride Board to discuss festival and upcoming events. Outlook is good for Naples Pride Fest on June 101". Family friendly stage is set for Cambier park, and VIP shows for Adults in the Norris Center. May 11, 2023 - Hawthorne Suites Meeting with the new DOS at the to discuss how we can all work together for groups and promotions. May 11, 2023 — Immokalee Casino Hotel — Meeting with Naples Pride Exec Director and Event Staff at Casino for upcoming events. CVB was the liaison for this partnership and was asked to attend. Packet Pg. 594 11.A.a May 15, 2023 — Big Rocks Meeting CVB Staff meeting to discuss current state of tourism and events, team needs and issues. May 17, 2023 — Norman Loves Confections discuss and develop a new program with the CVB's in which Norman Love Confections will be working closely with the Sales teams at the various CVB's in providing welcome gifts for any FAM trips you may have coming into the city and staying at hotels. May 18, 2023 - Annette Eckhardt with DiaMonde meet and great with Annette who is our German Representation at DiaMonde. May 19, 2023 — Group Sales Strategic Planning' Luncheon for FY23/24 discussion of what trends are occurring and sharing information to ensure we are in sync with our efforts and focusing on the correct markets. May 25, 2023 —10yr breakfast I celebrated my 10 years with Collier County on May 25`h� May 25, 2023 — Naples Pride Business Alliance at Sticks & Stones Collection. 47 local businesses RSVP'd and attended this meeting. Focus was on the business alliance membership as well as pride events. May 26, 2023 — FLOCC and Norman Loves zoom meetings — The CVB is a sponsor at the first Florida Outcoast Conference in Tampa this August. This event will have attendees from various LGBTQ marketing agencies, travel agents, planners, media and much more. Breakouts will include some educational sessions on how to navigate recent travel bans and other problems that may affect tourism numbers. The CVB will host a luncheon and as a gift for attendees, Norman Loves will attend and have their confections on the table as Michelle Pirre speaks about Love in Paradise. The CVB will also be hosting the Flamingo Lounge at the event. A place to relax and unwind after and before sessions. Destination Weddi This month the destination was featured on the Grace Ormonde Wedding Style Website. With the assistance of the CVB we were able to have a really great layout with breathtaking photos and great inspiration to make our area a top thought of destination for weddings. e ®, GD(;lWE(A,%11 14%1;LUUL\( 17)LE irL:nnr �c 1)1,',Tl N.-I TTO N 1� ov© Q, Y �d Florida Paradise Coast NAPLES, MARCO ISLAND PARAD]SE,—"I, A TOP FL.— DfsMrAms FOR WMDL\GS OX IHEBEACH Packet Pg. 595 11.A.a The CVB has added an RFP link to our weddings webpage in order to collect enough information to send out RFPs for destination weddings direct to our partners. We received the first rfp within 24 hours of posting the link. � sp�loxy Man,e� ® 233]32-3380 ® kM Uella.0 ur.11llermun[�,gw Submit a Destination Wedding Request for Proposal LGBTQ The CVB hosted its first LGBTQ PR FAM for the season, from May 16-18th Tom, and Thomas Dedek with TOMONTOUR. Unique experiences, wonderful hideaways and fantastic hotels are the focus on the blog, which is a German LGBTQ Luxury blog. Their Itinerary included a stay the Naples Grande Beach Resort, dinner at 5t" Avenues' Bha! Bha! Persian Bistro, A Naples Princess Cruise, a visit to the REVS Museum and just for fun a trike tour of Naples! Upcoming Strategic Initiatives June 25, 2023 — St. Pete Pride July 8-12t', 2023 — Small and Boutique Meetings Tennessee Aug 1st — Aug 3td, 2023 — FLOCC Florida's Outcoast Convention Tampa FL Packet Pg. 596 11.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power May 1-31, 2023 PERIOD AT A GLANCE May 2023 May 2022 / 2021 May 2023 Media Interactions 46 May 2022 — 20 May 2021 - 282 Journalists/Influencers Hosted 2 May 2022 — 3 May 2021 - 0 Journalists/ Influencer Activity: • Developed storylines for Ocean Home Magazine with Mike Welton /journalist. Planned for a July article that will feature our top tier luxury and beach resorts • Held online media mission interviews with New York based travel writers to promote Florida's Paradise Coast as a premier summer and fall vacation destination. Jeryl Brunner / parade.com and Forbes.com, Tara Massouleh McCay / Southern Living, Laura Begley Bloom / T+L. • Contacted Paul Rubio / AFAR, Mary Wozniak / Florida Weekly, Cathy Chestnut / Palm Beach Media Group, Bill Kearney/ Sun Sentinel regarding "What's New" press release • Influencer Vetting — Mari Di Chiara, a family travel content creator, blogger, and influencer who visits family in Marco Island. Working with Mari on 1 activity to get a feel for her work and how we can work together to promote the destination. • FAM Itinerary creation — Mari Di Chiara, a family travel content creator, blogger, and influencer who visits family in Marco Island. Working with Mari on visit to Rookery Bay to get a feel for her work and how we can work together to promote the destination. • FAM Itinerary creation — Daniel Jasmin, Swiss Journalist for Tipps for trips for July visit. • Image Request - Adrian Phillips for National Geographic Traveler UK family article resulting from his FAM in February. • Image Request - Alieke van Nijhuis of Torline for newsletter + campaign page including Florida content • Image Request - Jacqueline Lagershausen of Argus Reisen for website marketing purposes • Image Request - Kim Chan of the Black Diamond Agency for pitching • Image Request — second request for Kim Chan of the Black Diamond Agency for pitching • Image Request — Jamie Touko of Destination Analysts for ParadiseCoast.com website usability study report • Image Request - Nina Sologubenko of the Black Diamond Agency for social media posts • Image Request — Kim Chan of Black Diamond Agency for IPW materials. Packet Pg. 597 11.A.a • Influencer Request for things to do - Shazza, a travel and lifestyle blogger based in Atlanta, GA visiting Marco Island in June. Declined to host, however we will offer suggestions for family activities. • Interview Request - UK media opportunity with Visit Florida for podcast with JRNY Magazine — a new award -winning independent travel magazine that was born during the pandemic, created by a group of freelancers. • Information Request — Marie Poupert of Le Journal de Montreal requested a list of summer events in the destination for an article for summer travel • Information Request — Nala Simon of Gulfshore Life requested Father's Day specials at local restaurants • Article Review — Pam Wright of the Boston Globe for her article on the Everglades and Stone Crabs Hosted: • Influencer Hosted: Mari Di Chiara, a family travel content creator, blogger, and influencer who visits family in Marco Island. Working with Mari on visit to Rookery Bay to get a feel for her work and how we can work together to promote the destination. • Scott Eddy an influencer from Miami Beach to promote wellness activities for summer travel. Activity: • Represented Florida's Paradise Coast at IPW Media Marketplace May 20 — 24 in San Antonio Texas, held over 20 individual media interviews with national and international media representatives. Assisted team with travel agent appointments and presentations as needed. Prepared powerpoint PR presentation for IPW and staff use • Developed social media campaign to promote National Travel & Tourism Week activities. • Review and update Crisis Communications playbook and Hurricane Manual • Navigated multiple interview requests regarding status of meetings and visitation due to political climate. • Represented CVB on May 81" Collier County Centennial Celebration in Everglades City • Tour of Edgewater Beach Hotel and The Capri Inn, networking with regional sales manager on status of business and general business climate • Represented CVB at UAC Centennial Art Celebration event, May 8 • Developed initial plan to standardize journalist and influencer itinerary templates with Paradise Advertising. • Gulfshore Business article — Artis Henderson — supplied visitor data and context for upcoming article on destination visitation and water quality (beaches, etc.) • Contacted Quinn PR re: Naples Beach Club construction updates • Connected with The Ritz -Carlton marketing and PR team re: grand re -opening PR strategy and how we can support • Preparations for Fox 4 ABC/Tampa taped interview re: daytrip options for Tampa residents • Finalized summer / spring influencer campaign with Paradise Advertising SM team • Assisted with development of partner communications survey with Paradise Advertising and Downs & St. Germain • Met with PR and sales representative from Norman Love confections to discuss partnership opportunities and World Chocolate Day activity or promotion Packet Pg. 598 11.A.a • Distributed weekly red tide updates to staff • Negotiated partner room rate for September Garden & Gun event • Coordination Fox 4 TV news interview with Colton Chavez and Paul Beirnes re: state of international tourism with lifting of Covid-19 restrictions. • Met with Cristal Larson, new DOSM at Hawthorne Suites to discuss partnership opportunities • Updated Linked -In posts • Represented Florida's Paradise Coast at hospitality networking event at future Margaritaville location — conversation with DOSM about potential partnership activity • Represented Florida's Paradise Coast at networking event at the Naples Art District • Represented CVB at hospitality networking event at 360 restaurant • Attended DOSM luncheon to determine status of meetings and visitation in Florida's Paradise Coast • Coordinated lifestyle destination photo shoot with Naples Grande Beach Resort and JW Marriott Marco Island Beach Resort. • Coordinated The Weather Channel (Canada) photo shoot and film segments with REVS Institute, Corkscrew Swamp Sanctuary, Big Cypress Preserve, Everglades Area Adventures, Mercato, Miss Naples, The French, The Ritz -Carlton, Tiburon and Campiello. • Contacted all hotels to get updated hurricane emergency contacts and updated website and database. • Continued monitoring of red tide and Sargassum seaweed status. • Monitored website for relevance and updated content. • Monitored beach restoration berm placement and activity. • Directing efforts for Garden & Gun culinary campaign and details of September 14t" event. Regional and International PR Initiatives: • Met with Diamonde German representative Annette Eckhardt • Represented Florida's Paradise Coast at IPW Media Marketplace May 20 — 24 in San Antonio Texas, held over 20 individual media interviews with national and international media representatives. Assisted team with travel agent appointments and presentations as needed. • Interview Request - UK media opportunity with Visit Florida for podcast with JRNY Magazine — a new award -winning independent travel magazine that was born during the pandemic, created by a group of freelancers. • Information Request — Marie Poupert of Le Journal de Montreal requested a list of summer events in the destination for an article for summer travel Website Listings, Events and Deals • Created, updated, or deleted 101 event listings for the website. Research shows that in May we had 7633 views on the events page. The events landing page for May stayed static at the fifth most viewed page for the month. Created 46 deals on www.ParadiseCoast.com. 0 1748 unique views from individuals searching deals. o Deals page views were down 33% compared to 2022, and down 51% for 2021 views. Packet Pg. 599 11.A.a • In May we updated or deleted 15 business listing on the website. Administration & Writings • Review and processing through legal of Content and Likeness Consent & Release forms — Partner Focused and Paradise Advertising focused versions • Prepared annual PR marketing plan and submitted to Paradise Advertising • Prepared and submitted RFP materials to procurement to secure media monitoring service • Drafted and submitted two articles to Destinations Florida, one for Quick Trips and one for the National Travel & Tourism Week social media promotion • Prepared and submitted articles to Collier County Newlsetter for inclusion in May issue • Reviewed and revised numerous articles for Oonagh McCullough -Boyle / OOMAC Ltd. for inclusion in British Airways and Nat Geo articles • Onboarding assistance for Katya Pajuelo, new administrative assistant • Continuation of IDSS database project — cleanup and streamlining content • Collated TDC partner and marketing reports • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO ZOOM call. • Prepared May TDC PR Report. • Drafted and reviewed May 2023 Coastlines Partner newsletter • Completed required County training programs News & Press Releases: https://www.paradisecoast.com/media-center/news-releases/the-pigeon-comes-to-naples-mo- willems-exhibit https://www.paradisecoast.com/media-center/news-releases/brandon-robertson-named-director- artis-naples-philharmonic-vouth-iazz https://www.paradisecoast.com/media-center/news-releases/trulucks-welcomes-thomas-dritsas- new-corporate-executive-chef https://www.paradisecoast.com/media-center/news-releases/new-resort-options-and-educational- opportunities-comi ng-to-floridas https://www.paradisecoast.com/media-center/news-releases/cmon-announces-free-admission- active-duty-military-families Packet Pg. 600 11.A.a Naples Daily News Ritz -Carlton, Naples, slammed by Hurricane Ian, to reopen bigger and better in .July Laura Layden ' Naples Daily News Published 11:32 a.m. ET May 12, 2023 1 Updated 12:45 p.m. ET May 12, 2D23 ItoW "lo i 41" r- Exterior rendering of Ritz -Carlton, Naples- Submitted The iconic Ritz -Carlton, Naples will welcome back visitors this summer. Shuttered since Hurricane Ian, the hard-hit resort on Vanderbilt Beach has announced a reopening date. It won't open in time for Fourth of July, but within days of it. The date of its return: July 6. With its reopening, the resort will debut more than a few changes. And it's hiring again, after laying off nearly 600 workers. The coastal property was in the midst of a multimillion -dollar renovation when Ian hit in September, forcing an unexpected closure, and triggering hundreds of layoffs. With 474 rooms and suites, the resort promises to be bigger and better, as it ushers in a new chapter. Upgrades include the new Vanderbilt Tower, with an expansive new club lounge and more than 70 club - level guest rooms. Offered in locations around the world, the club -level experience includes a dedicated concierge and exclusive access to the club lounge, "where daily culinary presentations highlight the quintessential flavors and traditions of the destination." It comes with more luxury, and a higher rate. All of the local resort's rooms and suites have been extensively redesigned, giving them a fresh look and feel, as part of the transformation. Other enhancements: A new resort lobby with an ornate champagne bar and three new dining experiences, including Sofra, "a new vegetable -forward restaurant." Packet Pg. 601 11.A.a Outdoors, the reimagined resort includes new pools, bungalows, and cabanas. In a statement, general manager Mark Ferland said: "Our goal was to create an even more exceptional guest experience, and we are confident that our new additions will exceed expectations." Host Hotels & Resorts, which owns the beachfront Ritz, estimated the cost of restorative work from Ian at $100 million to $125 million. That number doesn't include lost revenue from the closure — and it's on top of the millions spent on the transformation. The renovation and expansion began in 2021, with a price tag of more than $50 million. Absence of Ritz felt The Ritz has been a draw for nearly 40 years. When it opened in 1985 it helped put Naples on the map. "The absence of the Ritz has certainly been felt," said Paul Beirnes, executive director of the Naples, Marco Island, Everglades Convention & Visitors Bureau. The Ritz doesn't just attract well-heeled vacationers. It's a popular place for meetings and events, including weddings and conventions, so it is "undeniably a celebration" to have it back online, Beirnes said. He noted that some of the events the resort canceled remained in Collier County, relocating to the sister Ritz -Carlton Golf Resort, Naples, just up the road, the JW Marriott on Marco Island, or other nearby properties, so all was not lost. 1 Packet Pg. 602 11.A.a With premium rooms that command premium prices, the waterfront Ritz is a big contributor of tourist taxes in Collier County. The taxes, collected on hotel stays and other rentals, help fund destination marketing, as well as beach improvements and maintenance and other tourism -related attractions and activities. The Ritz is the only property that remains closed due to Ian -related damages in the county, Beirnes said. A few miles to the north of the Ritz, the LaPlaya Beach & Golf Resort, another high -end Gulf -front resort that took a beating from Ian, began a phased reopening in January. A limited number of rooms are available, and the resort has not announced when it will fully open, Beirnes said. If the two signature beachfront properties had been "sidelined" all year, the county could have lost an estimated $8 million in tourist taxes, based on historical trends, he said. The closings have impacted the local economy and jobs. The Ritz laid off nearly 600 employees after Ian. In announcing its reopening, the resort shared that it expects 80% of its hourly employees and more than 95% of its management team to come back. Hiring is on for jobs not yet filled. More than 300 positions are available to support both Ritz-Carltons in Naples. More information can be found here: careers.marriott.com/the-Ritz-Carlton-careers/. Packet Pg. 603 11.A.a 1 FOXI SOLITHWESI FL(%H IIJA �- NEWS > LOCAL NEWS > COLLIER COUNTY Elimination of vaccine requirement for international travelers could increase visitors in Collier County Fox 4's Colton Chavez spoke with leaders and beachgoers in Collier County as the COVID-19 pandemic is officially over. By: Colton Chavez Posted at 4:44 PM, May 11, 2023 Z5 and last updated 7:01 PM, May 11, 2023 NAPLES, Fla. — Thursday marked the end of the COVID-19 public health emergency. Paul Beirnes, the Executive Director, for the Naples, Marco Island, Everglades Convention and Visitors Bureau, told Fox 4 that international travel numbers have gone down since the pandemic. "Right now, our international visitation is about 13% , compared to what it was previously which was 20%," said Beirnes. Numbers that Beirnes said he hopes will go up. Starting on May 12, 2023, international visitors will no longer be required to have a COVID-19 vaccine to enter the country. The drop from 20% to 13% is an impact Beirnes hopes the county can move past. Packet Pg. 604 11.A.a "I want to put that into perspective, if you look at the UK and Germany that was about 309,000 annual visitors. Last year we only had 56,000," said Beirnes. On Thursday, Beirnes said Collier County will continue to focus on bringing in off-season visitors from places like Canada. He said right now the weather is still beautiful and there are more available places for people to stay. "We are marketing with that mindset of you love Florida, you love it in the winter, it is just as good and viable in the summer," said Beirnes. Beirnes used the beach, even after Hurricane Ian, as a draw to bring people in. "If you haven't been to the beach you will be blown away," said Beirnes. At the Naples Pier, beachgoers spoke with Fox 4 about any remaining concerns around COVID- 19. "I maybe had a few seconds of panic," said one person. "Not one bit. Never have been, to be honest with you," said a visitor from Chicago, Illinois. "I am fully vaccinated, and I have been for a couple of years now, and I think just to stay safe and be careful," said another person visiting from New Jersey. On Thursday, many of the people who spoke with Fox 4 said this was a milestone that can be celebrated. "I mean I feel like in a way it can be celebrated that everyone is finally able to go about their lives normally," said one person. "I think it's going back to the way it was before," said one man leaving the beach. "I have a few friends that have family from out of the country who they haven't seen in years cause of this," said another beachgoer. Looking ahead, people like Beirnes said they can't predict the future, but remain optimistic moving forward. "With all of that unpacked, looking to the future I think we are cautiously optimistic," said Beirnes. Copyright 2023 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Packet Pg. 605 11.A.a Gj*O ari.wr O"InWe-ste+u IMond%ft revweil"FWft e..WP*e *WO; R Mr1h Cwoln4 w 16rr7t111F6tj1 U.S. News & World Report revealed the 20 23- 2024 Best Places to Live in the U.S. rankings on Tuesday, which compares the 50 most popidous metro areas in the U.S. based on affordability, quality of and jab market, The 10 Best Places to Lire in the U.S. in 2023-2024: 1 _ Green Bay. Wisconsin 2_ Huntsville Alabama 3_ Raleigh and Durham. North Carolina 4. Boulder, Colorado 5_ Sarasota, Florida 6_ Naples. Florida 7_ Portland, Maine 0_ Charlotte, North Carolina 9_ Colorado Springs, Ccloredo 10, Fayetteville, Arkansas Much of the greater Naples and Marco Island area is subject to a seasonal ebb and flow as residents from cold -weather states - often called "snowbirds" - flock to the region during the winter months to enjoy Florida's seemingly endless supply of sunshine and warm weather. Those seasonal residents leave their second homes in Naples and Packet Pg. 606 11.A.a What's it like to live in Naples, FL? Nestled between the edges of the Everglades and the shores of the Gulf of Mexico sits Collier County, home to Naples, Immokalee, and Marco Island, as well as a range of distinctly Florida flavors. Long known as a preferred retirement spot for the rich, powerful, and cold -averse, the greater Naples and Marco Island area supplies pristine beaches, sprawling golf courses, and fine dining and shopping. Closer to the area's rural interior, meanwhile, cattle graze and seasonal workers pick tomatoes in the fields around Immokalee, a farming community an hour's drive outside of Naples. Although geared more toward the older demographic that tends to settle in the Naples and Marco Island area, the two beachside communities are located just more than a two-hour drive from bustling cities including Tampa and Miami. Marco Island as the sweltering summer months approach. But proximity to the beach, loads of sunshine and no state income tax come with drawbacks. Continued growth and development are exacerbating a lack of affordable homes, especially in the greater Naples and Marco Island area. And traffic, although nowhere near the levels seen in larger Florida metro areas, tends to choke roadways in the urban area during the winter months. See all the best places to live in Florida. Rankings U.S. News analyzed 150 metro areas in the United States to find the best places to live based on quality of life and the job market in each metro area, as well as the value of living there and people's desire to live there. #6 Best Places to Live #6 Best Places to Retire #1 Safest Places to Live #2 Best Places to Live in Florida #9 Fastest -Growing Places #18 Best Places to Live for Quality of Life https://reaIestate.usnews.com/places/forida/naples Packet Pg. 607 11.A.a GARDEVVjUN TRAVEL An Elevated Escape Why Naples, Marco Island, and the Everglades is a travel trifeota May 25, 203 f i 0 < 15 IN PARTNERSHIP WITH NAPLES • i1rSARCO 1SLAI D EVERGLADES F&OAID S MFAGI61 COAL* Ten Thousand Islands National Wildlife Refuge. Water has always been a way of life in Naples, Florida, like its Italian namesake. Naples and its surroundings, including Marco Island and the Everglades, is made up of thirty miles of glittering Packet Pg. 608 11.A.a white sand beaches and small channels that stretch like fingers into the bay. When late nineteenth-century investors decided to develop Naples, Marco Island, and the Everglades into a winter retreat, it was only accessible by boat. A century later, what's now known as Florida's Paradise Coast has become even more alluring to sailors and globetrotters alike. Whether you want to stroll through a luxurious downtown, explore an unspoiled ecological environment, or rest in a sun -kissed sanctuary, this gilded coastline has it all. Exceeding expectations was always the central focus since the early developers' era. That same mindset continues today with four -star accommodations, amenities, and attractions, a far cry from Naples's original sixteen -room inn, the Naples Hotel, where President Grover Cleveland's sister was the first guest. The whole Paradise Coast has come a long way from its humble beginnings and now boasts some of the world's most exclusive resorts, restaurants, and hotels. But its original concept remains the same, offering approachable luxury with a laid-back vibe. E - -'490F Downtown Naples's 5th Avenue South and Third Street South shopping districts are renowned for their unique boutiques offering fashion, gifts, and fine art. These pedestrian -friendly, tropical landscaped avenues lined with outdoor cafes and restaurants encourage strolling and indulging. It's an easy sell in Collier County, where on average there are 280 days of sunshine a year. Who could say no to enjoying a blue-sky day over a plate of fresh -from -the -Gulf of Mexico seafood? Award - winning restaurants are hard to miss here. Play your cards right, and you'll be rewarded with dinner and a view at Bayside Seafood Grill & Bar where diners enjoy miso- glazed sea bass or pan -seared grouper while taking in the exhilarating views of Venetian Bay. If a casual, beachfront dining experience is beckoning, a visit to Kane Tiki Bar & Grill at the JW Marriott Marco Island Beach Resort will satisfy your cravings. Enjoy a handcrafted tropical cocktail with a delicious mahi sandwich. The bonus of a front -row seat to the mesmerizing Gulf of Mexico sunset, complete with fire dancers, makes for a most memorable experience. Segueing from beach bars to sandbars is simple as well. Clam Pass Park is ideal for family beach days or paddling in the calm waters of this thirty -five -acre coastal habitat and preserve. A three - Packet Pg. 609 11.A.a quarter mile -long boardwalk winds through a mangrove forest to the sandy beach. Or head to Tigertail Beach on Marco Island, and you can explore one of the best shelling sites in the world. On the largest of Florida's Ten Thousand Islands, you'll find yourself at the gateway to the Everglades, a wild and fascinating world teeming with life, including the only place on earth where you can find both alligators and crocodiles cohabitating. And if you always travel with your pup, take advantage of Keewaydin Island, between Naples and Marco Island. Eight miles long, it's the largest barrier island beach in South Florida that is only accessible by boat. The southern tip of Keewaydin is a popular gathering spot for boaters and the only dog -friendly beach in Collier County. With a mix of high -end amenities and truly one -of -a -kind natural beauty, the Paradise Coast is just that, paradise found. Plan your Paradise Coast vacation at ParadiseCoast.com Packet Pg. 610 11.A.a o ©o o l� Here are the top summer vacation spots in the US if you're looking to get away By Angell Gabriel. FOX Vlean,er May 7, 2023 1 11.53am I Updated The Family Vacation Guide ranked cities in Flocda three of the 1— bes€ places In the US to vae icri_ FOX Weather 2 Marco Island, Florida Marco Island boasts average Ingit temperatures in the high 80s to low 90s ffom June thmugh September. Getty Images City Rio. 2 brings us back down to the Sunshine State. Marco Island, a barrier island off the southeast coast of Florida, is considered a prime travel destination for its natural beauty. According to the Family Vacation Guide; travelers can enjoy a number of family restaurants and kid -friendly activities; along with the lowest light pollution levels on the list. Marco island boasts average high temperatures in the high 80s to low 90s from June through September However, much like nearby Miami, Marco Island sees significant rainfall in the summer compared to some of the other clues on the list with between 6 6 and 9.92 inches of rain on average per summer month Packet Pg. 611 11.A.a Here are the top summer vacation destinations in the U 1.0 MM •vryxq�+ahe;ossv.�.,oana.u:ag•oa�s.n v�+n wac:w wccrxt4 E��t#rootra.�+ocso�rc�n 2. Mama Isi■nd, FkwWa ? b--W H} WO Ow— 14 1" fryl..-4 Stxri'V • ' Oawvl. 4 4-r-7r M*-* 0 Ihf WUft W oaM Of AQrFM fi [arFsdara.x ;I P700 1M , O?MMW" For tcnmrN beaufr. A+a�r�io 1ha �ar�y 1Lwft+x6urtr_1+m�an r�r e*�o,r o ++,r-bs* � + rr-klxrwm and kD # r .* acoww-L n k w o rt mw uwArd i2w pa&. wm khroK m rw� W- Packet Pg. 612 11.A.a community PLAYMAKER ECONOMIC DEVELOPMENT, TRENDS /INNOVATION What Makes Naples The Picklehall Capital Of The World? Perspective On Becoming A True Pickleball Destination, Home Of Championships In The Sport, And How It Benefits Naples, Florida By Judy Leand = April5, 2023 4:50PM EST Image courtesy of Collier County Parks & Recreation Over the last two years, pickleball has entered American consciousness and experienced explosive growth in both enthusiasts and places to play. Five years ago, you might not have heard of pickleball, but in 2021 the sport boasted more than 4.8 million players in the U.S. alone. Tennis courts across the nation are being converted to accommodate pickleball players. Iconic athletes LeBron James and Tom Brady are investing in professional pickleball teams, and the sport is sold as a dining experience at Chicken N Pickle locations throughout the midwestern and southwestern United States. Yet, one Florida community has embraced the sport in a way that has captured the attention of locals and has drawn thousands to its venues. Packet Pg. 613 11.A.a z 10 J_ Z NW 6 W } a 4 J 2 H 2017 2018 2019 2020 2021 2022 Image courtesy of SFIA Naples, Florida boosted their claim as "pickleball capital of the world" through events like the Minto US OPEN Pickleball Championships Powered by Margaritaville, the single largest pickleball championship in North America. However, the explosion of local interest in the sport is what's most striking and serves as a case study for other communities interested in developing pickleball courts and activities. The Naples Pickleball Center reports that in season (November -March) 300 to 400 people play daily; in the off-season (April -October) 100 to 200-plus people take to the courts. To meet ever-growing demand, Collier County, where Naples is located, continuously makes investments in the quality and number of its courts. In 2022, Collier County invested more than $4 million into East Naples Community Park (home of Minto U.S. Open Pickleball Championships), which includes a new welcome center and pro shop, with plans for continuing expansion and investment. "We're resurfacing about half of the courts right now, and that includes new nets," says Paul Beirnes, executive director of Naples, Marco Island, and Everglades CVB. "A facility such as this requires constant upkeep. The investment represents from $1 million to $2 million per year on a rotating basis, and the county has already committed to this." According to Beirnes, the East Naples Community Park offers 64 pickleball courts, including six championship pickleball courts. Additionally, plenty of pickleball action can be seen at nearby Fleischmann Park and Veterans Community Park. Indoor courts are offered at the Greater Naples YMCA, and there are many pickleball courts in private communities scattered throughout the Naples area. All of this is helping to drive and satisfy the demand for pickleball for both locals and tourists. Beirnes recalls that years ago, Naples was classified as a "mature" market with a higher concentration of elderly residents. But, over the past few years, pickleball has grown by leaps and bounds, helping to attract a wide range of participants. "Lots of visitors play at the East Naples Community Park — the facility is bustling 365 days a year." In terms of out-of-town visitors, Naples' signature event, the Minto U.S. Open Pickleball Championships draws visitors from all around the world and is labeled as the biggest and best pickleball party in the world. The 2022 tournament attracted just under 34,000 enthusiasts in total (including approximately 2,500 players from 49 states and 30 countries), with 7,000 to 10,000 daily attendees. With a prize purse at a record -breaking $100,000, the thrills for athletes are matched by the amazing atmosphere for spectators, including the Fan Zone, Player Village, and hospitality tents. The economic impact exceeds $10 million for the local community. The upcoming 2023 event will take place in April and is expected to draw even more attendees. "As a CVB, the Minto US OPEN Pickleball Championships is the key event that we promote throughout the year, and it helps grow our sightlines and exposure," Beirnes explains. Packet Pg. 614 11.A.a Overall, a combination of national events and local interest has put Naples on the pickleball map. This combination has both boosted the city's economy and been another reason why Naples has been ranked number two on the best places to live in Florida 2022-2023 (US News & World Report). "We want to provide amenities to tourists, but we also want to serve locals. Our residents get the best of both worlds —when tourism season ends, they can take advantage of all the world -class amenities (including pickleball courts). It's one of the perks of living in a tourist destination." Packet Pg. 615 11.A.a Summer In Florida: 10 Best Destinations For Your Vacation In The Sunshine State 8e'yanduucMes,theme }+ark -}nape parks,w&ld-class resorts, andprettyisl&,kJ make upLrR[mistsumfwwrwaeffUorndesGnalionsFlorida has to Offer. �••.bs�es�ew r�'wOxrx.�art34 Located on the Gulf of Mexico is the elegmit city of ", aples, Florida, a prime destination far yesnr-round Fun and recre$tiom Summer is the time to implore tlt@ clws abundant saisd beaches, up&cale restaurants, arts and culhubl galleries, and golf ootkrres- Some of the clty's mum -M attractions include; • The Naples Pier - a get spot For sighting dolplsias and fishing; Napks HotaW60 C trden - a gnat place to see 6eautfful plants and flowrs; and Clam Pass Park -a beach that's great FOQ relaxation andwater ater rports- Vaples is aim an &=4ng place far chapping as it is home to timrld-€lass shopping, 9pot-9 like Fifth Avenue South and 'third Street South Packet Pg. 616 11.A.a 14 Places In Florida That Feel Like The Caribbean Story by Calvince oyamo • May 19 Marco Island This little-known island off the coast of Naples is an ideal spot for a Caribbean vacation. Enjoy days spent soaking up the sun on white sand beaches or dip in the crystal clear waters. Tourists can also explore its lush mangrove forests and wetlands by kayak or canoe. Marco Island is also a great destination for foodies, as it offers a variety of excellent restaurants. Plus, there's plenty of shopping and entertainment to enjoy, making it a must -see destination for anyone looking for a Caribbean getaway. Packet Pg. 617 11.A.a 10I.A'f►A1YACI111"1 .11I 1111LIZ1I11/:1A01DID7/:11111.7AOVA10:1IYNAW011 C MAY 2023 2023 2022 Twitter Accounts (1) Twitter Tweets & DMs Sent: 12 Twitter Tweets & DMs Sent: 26 Engagements: 90 Engagements: 167 Link Clicks: 03 Link Clicks: 18 Followers Gained: 02 Followers Gained: 55 Impressions: 3,148 Impressions: 7,497 Facebook Accounts (5) Facebook Posts Sent: 37 Facebook Posts Sent: 88 Engagements: 134,436 Engagements: 32,889 Link Clicks: 21,439 Link Clicks: 9,391 New Fans: 391 New Fans: 154 Impressions: 5,010,800 Impressions: 1,979,134 Instagram Accounts (3) Instagram Media Sent: 94 Instagram Media Sent: 65 Engagements: 3,884 Engagements: 1,322 Followers Gained: 516 Followers Gained: 115 Instagram Impressions: 819,341 Instagram Impressions: 78,011 CrowdRiff 11k interactions and 30k views 6.6k interactions and 21k views ThresHold360 736,335 Views / 148,524 Engaged Data not available Views Notable Tasks • Update various partner listings • Facebook Live: Naples Beach, South Beach\ & Marco Island. • Post -hurricane cleanup of website images • Conduct National Travel & Tourism Week Partner Interviews • Social Media Monitoring of the red tide situation • IDSS Database Project • Website Content updates • Repair Broken website links • Update the "In the News" section, highlighting various destination coverage. • Produce Instagram destination guides • Capture various destination videos & images for Social Media Marketing. • Update website media center with various PR & publication initiatives • Write monthly Coastlines article • Review Social Media posts with Brazil Social Team • Conduct weekly Social Media Content Meeting • Renew Website Domains. L 0 a a� U) E Mn �L O ti ti LO i O Q O L CU U) M N O N a� c a� U w r a Packet Pg. 618 11.A.a TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Reporting Period: May 1 - 31, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 126 320 Number of Tour Operator Contacts 0 718 Number of FAM's/Site Visits 0 1 Number Trade Shows Attended 1 1 EVENTS RECAP: Advisors as Ambassadors Webinar May 15, 2023 The final portion of our co-op program with Visit Florida and Northstar was the webinar with our "Destination Ambassadors" These are the 2 advisors, Debbie Ellis and Tracy Calvanese, that were chosen to participate in a FAM to our destination, sharing firsthand accounts of their experience with their followers, in real time on their social media accounts. Tampa Bay, Orlando and Naples, Marco Island, Everglades plus each of our ambassadors were on the webinar. We each did a destination training then the ambassadors shared their experience. We had 718 registrants and received the list to remarket to them. The webinar will also remain on the Travel Weekly site for a year. German Rep Destination Review May 16 —19, 2023 Last October, Annette Eckhard, started as our Account Manager and needed to get re -acquainted with our Destination. It had been 5 years since she had been here. Pre-IPW was the perfect time to have her experience Naples, Marco Island, and the Everglades. IPW May 21— 25, 2023 This year 6000 attendees headed to San Antonio Texas for IPW, the largest Global Trade Conference in the USA. We had 3 days of intense appointments with the top tour operators in Europe, UK/Ireland, Canada as well as the Domestic market. We executed 132 meetings plus had walk up meetings with many others including media. Our German and UK agencies were there as well to keep the conversations going that they have throughout the year as it relates to campaigns and destination insight. We are hoping to see the return of the international traveler as our rates normalize and our Packet Pg. 619 11.A.a destination becomes once again affordable. Tour operators are hopeful for 2024 to return to pre - pandemic levels. As in past years, there was much interest from the French market which is now overseen by our UK/Ireland representative. Our booth this year looked spectacular as well. We designed it to mirror our current campaign, ONLY Paradise will do and received many compliments. � NAPLES MC £VERG4Ap1SCANI, F?F�aatt �sinera®. Travel Agent Academy May 1— 31, 2023 Packet Pg. 620 11.A.a E—llments:Al l-Time Enmllmentx YYD 'J-' Enrollments: selected Date Range 885 252 32 COUNT COUNT COUNT Graduates Unit I:AII Time 'I—� Graduates Unit I:YID'�' '!'� Graduates Unit 1: SeleRed Date Range 498 158 21 UNIT 1 COMPLETED UNIT 1 COMPLETED UNIT 1 COMPLETED Unit 1-4 Eneaeement Counts by Course Title(Selected Date Ranee) Upcoming Strategic Initiatives: VAX media buy "USA Regions Destinations Page June 12 —15, 2023 — Colombian Influencer FAM June 22 — 23, 2023 — East Coast Advisor FAM Enrmlmenh: Last 7 Days 2 COUNT Graduates Unitl: L.A713ays 3 UNIT 1 COM PLETED N O CL cc E N O ti CD ti Ln N O N L M CO) N O N d C 7 r C d E t V O Q Packet Pg. 621 BRAZIL TRADE & PR ACTIONS • 7 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 6 Media Calls Strategies in Progress: • Search for opportunities of non -cost trainings in Tour Operators and travel agencies in Sao Paulo ARG E NTI NA • Actions with Trade: 20 Sales Calls 3 Trainings 47 Agents trained • Actions with Media: 1 sales call CHILE • 14 targeted sales calls to promote & develop the Paradise Coast • 19 Successful Contact • 7 and more Post Instagram • 1 mailing • 2 New Joint Ventures to create new activities. COLOMBIA TRADE ACTIONS In May, the team had 12 interactions such as sales calls and maintenance meetings (face to face and virtual), reaching a total of 23 travel professionals. Activities to be developed in June: • Follow-up meeting with See USA Tours to define what products they would sell in PC. • Approaching with CCLGBTCO (chamber of commerce of the LGBTQ+ community in Colombia) to find a way to include PC in their suggested destinations website. • Follow up meeting with Aviamarketing to define if we would have any local promotion for Virtuoso properties. Packet Pg. 622 11.A.a • An average of 5 meetings with prospective agencies and 10 maintenance sales calls are expected. • 4 e-flyers will be sent to AVIAREPS Colombia's database. Reach: approx. +2.4K leads per mailing. Total reach 9.6K. MEXICO • 25 Targeted sales calls to promote PC • Product development: ■ Packages to Naples and Marco Island with Expedia MIX, Go es Go and Petra Operadora Strategies in Progress: Prospected work for the next month • Preparing the Press release we will be sending for June • Preparing the monthly email marketing promoting summer season • Breakfast seminar with Bedsonline in Mexico City (tentative date July 13tn) • Webinar with Bedsonline with key markets Monterrey and Guadalajara • Webinar with Go Es Go in Guadalajara • 25 Sales calls to follow up on Paradise Coast presentation Monthly report highlights to Finance: • We are at 60% annual goal in sales calls Packet Pg. 623 11.A.a UK & IRELAND ACTIVITIES - 1-31 May, 2023 Highlight of the Month Visit Florida Sales Mission, UK & Ireland - Dublin, Cork, Edinburgh and Preston — 2-5 May 2023 Attended this very successful travel agents and tour operator agents training sales mission, with almost 160 travel agents in attendance. All four location events were very well received and agents were extremely engaged with our destination. There was an interactive quiz at the end of the event which provided an educational benefit and the agents really enjoyed. We were the only destination to provide room night stays for all four of the over-all Florida prize package - supported by industry partners, Naples Grande Beach Resort and Pelican Bay. See more detail below under 'Marketing and Promotional Activity' Below Left: Florida's Paradise Coast table set up for the Edinburgh Event. Below Right: Lauren Pace, Director of Global Marketing, Oonagh UK & Ireland Office, Naples, Marco Island & Everglades with Hilary Douglas, Travel Matters. MOONED"- IPW, International Travel Trade Show, San Antonio TX, 21-24 May 2023 OMMAC attended the very successful IPW together with CVB team - in representation for the UK, Ireland, French and Scandinavian markets and held 34 individual pre -scheduled meetings — overall the CVB officially executed 132 scheduled meetings plus additional 'walk up meetings'. The appointments were focused on ascertaining the state of the market, promoting the destination and understanding challenges and opportunities for Florida's Paradise Coast for 2023 and beyond. IPW was well -attended by 6,000 delegates which presented the chance for ad -hoc meetings and networking throughout the event. Packet Pg. 624 11.A.a OMMAC additionally attended: Visit USA UK & Ireland welcome receptions, Visit USA Franch welcome receptions which each offered the opportunity to raise the profile of Florida's Paradise Coast by making new introductions and reconnecting with existing contacts in the travel trade. Plus attended the Brand USA International Market Briefing. Overall the main reaction from our markets is positive and tour operators are reporting that consumers are keen to return to pre -pandemic levels and the ADR returning to a normal level with will help achieve this. The recent US domestic political landscape is not impacting the international consumer. Below L-R: Annette Eckhardt, German Office; Claudia Cianfero and Paul Beirnes, CVB and Charlotte Browning, UK & Ireland office on the Florida's Paradise Coast new and very exciting booth mew y�+ NAPLES-MARCOISLAND EVERGLADES.. 00- NnHc.xs Hnaco �s� nny! ti Packet Pg. 625 11.A.a UK & Ireland Market Update The Coronation of King Charles III and Queen Camilla took place in London on 6 May, with celebrations held in the capital and across the country. The coronation was attended by presidents, prime ministers and dignitaries from around the world, including former British prime ministers John Major, Tony Blair and Gordon Brown. The influx of tourists combined with celebratory spending by residents was expected to have given an estimated £450 million boost to London's retail and hospitality sectors with more than 30,000 extra foreign visitors and over 100,000 overseas tourists staying in London. In positive news for homeowners and renters, energy bills are set to fall in July with the government announcing a significant drop of £450 from £2,500 on the typical amount that households could be charged. A new mortgage deal was also announced this month negating the need for a large deposit or guarantor in a bid to help renters get on the housing ladder. Food inflation fell from 15.7% to 15,4%, raising hopes that the rapid increase in grocery prices may have peaked. This comes as the government is considering asking supermarkets to voluntarily cap prices on essential food items like bread and milk to help with the cost of living. Despite this, high inflation and higher borrowing costs are expected to drive the UK economy, as well as Germany and the US, into recession this year, as homeowners who are coming to the end of their two - to five-year fixed rate deals are hit with soaring costs. UK GDP will shrink 0.1% across this year, Moody has forecast, and is expected to be the only advanced economy to record negative growth across 2023. On 5 May, the World Health Organization (WHO) declared an end to COVID-19 as a global health emergency, effectively announcing the end to the pandemic. At the same time, two million Britons have been left with symptoms after contracting COVID-19 and 400,000 need specialist care. Prime Minister Rishi Sunak met with CEOs of OpenAl, Google DeepMind and Anthropic this month to discuss joint action to ensure the safe and responsible development of Artificial Intelligence (AI) and to establish the right approach to govern this next technological frontier. The discussion stems from British intelligence sources who have raised the risks of Artificial Intelligence encouraging it to be treated as an official threat to the UK, alongside scenarios such as pandemics and nuclear attacks. The UK's Al industry currently employs more than 50,000 people and contributed £3.7 billion to the economy last year. In travel, British Airways passengers were faced with severe travel disruption after a "technical issue" forced the UK's flag carrier to cancel around 160 flights ahead of the spring bank holiday weekend. The airline has also been fined almost £1 million by the US government over claims it failed to pay refunds for cancelled flights between March and November 2020. Industrial action continues to take place across the UK with several rail strikes during the last week in May, coinciding with several large events including the FA Cup Final. Packet Pg. 626 11.A.a Marketing, Sales and Promotional Activity Trade Overview The positive outlook for the UK travel industry continued in May. British consumers are still prioritising their holidays despite increased pressure on finances, according to new data from Barclays. The bank's Consumer Spending Index found that despite these ongoing inflationary pressures, Brits are still keen to book holidays to look forward to later in the year. Spend with airlines increased by 32.1% year -on -year in April, a slight uplift compared with March (28.5%). This is backed up by a survey of 2,000 British adults carried out by easyJet, which revealed Brits are placing more value on travel now than ever. Nearly six in 10 Brits (57%) said despite the cost of living, they will "always" protect their summer holiday, and travelling is now considered more important as people (45%) "need something to look forward to". As a result, four in five (80%) Brits said they will still be taking a holiday this summer, with Europe (74%) coming out as the most popular destination amongst holidaymakers. Spain (23%), Greece (9%) and France (5%) are the most popular countries. In conjunction with this data, all-inclusive holidays are on the rise, as consumers look to get the most out of their money. The homeworking brand Travel Counsellors said 26% of bookings made since January were for all-inclusive holidays, compared to 20% for the same period in 2019. The brand estimates 70% of its customers "are considering" this type of package. Overall, in 2022, 11% of Travel Counsellors packages were for all-inclusive trips compared to only 6% in 2019. The most popular all- inclusive destinations are the Maldives, Greece and the Caribbean. Consumers are also continuing to turn to agents to book their trips. 96% of Advantage Travel Partnership members have welcomed new clients off the back of the pandemic, with chief executive Julia Lo Bue-Said anticipating record calls and visits to agents this year. More than half (52%) of these new customers are aged 45-54 and a further 20% aged 35-44, highlighting how more younger consumers are turning to agents for help planning and customising their holiday plans. There was positivity too in the airline sector, as British Airways parent International Airlines Group (IAG) has returned to profit for the first time since 2019. During the three months to 31 March 2023, IAG recorded an operating profit before exceptional items of €9 million, up €7.5 million versus the same period last year, which the company owed to ongoing strong customer demand across all airlines. The business anticipates the positive momentum will continue into the summer, with around 80% of expected second-quarter revenue already booked. It expects capacity to be around 97% of 2019 levels for the full year. Heathrow Airport says the steady growth of passenger traffic has started to wane. It believes the return of passengers in recent months may already be levelling off. Numbers have been climbing at a steady rate in recent months but the airport says it may not overtake pre -pandemic levels. "There are early indications that passenger growth may be levelling off, with recovery now stable at 93 to 95% of 2019 Packet Pg. 627 11.A.a levels," the airport said. There was good news for US travel, with the White House announcing that they will end the requirement for international travellers to be vaccinated against COVID-19, the new rule will come into effect on 12 May. The Homeland Security Department reiterated the new rule, saying that, from 12 May it will no longer require non -US travellers entering the US via land ports of entry and ferries to be vaccinated against COVID-19 and provide proof of vaccination upon request. This comes on the back of the news that according to fresh data, travel between the UK and the US is almost back to pre -pandemic levels. Figures published on 12 May by aviation analytics firm Cirium show that transatlantic travel in May is at 99% of 2019 levels with 4,414 flights scheduled to depart and more than 1.1 million seats available. This is up respectively 22% and 493% compared to 2022 and 2021 levels, with New York JFK remaining the most sought-after airport, followed by Los Angeles, Newark and Chicago. Events UPCOMING EVENTS 2023 kL :1 DATE EVENT LOCATION June British Airways Holidays/BA co-op campaign UK June/July Family Traveller/Virgin Atlantic Holidays promotion UK & Ireland 16 June Virgin Atlantic Holidays Training Gatwick, Crawley, June/July America As You Like It Promotion UK July Visit USA Summer Event for 41h July celebration London Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include but not limited to: Visit Florida Sales Mission, UK & Ireland - Dublin, Cork, Edinburgh and Preston — 2-5 May 2023 As mentioned above within highlights we participated with this very successful training sales mission We were able to meet and individually engage with almost 160 agents over the four events in the four cities. We had the opportunity to educate and inspire Florida's Paradise Coast as top of mind with the agents and aiming to increased visitation to Naples, Marco Island and Everglades. We distributed our Packet Pg. 628 11.A.a information and backpack giveaways, which were very well received and the logo branding worked well — see image below. Our new banners all assisted to elevate our brand position. Additionally we provided four prize package stays for the sales mission which Visit Florida added our stays to different Florida regions to combine a full Florida trip with flights provided by Aer Lingus. Most destinations provided one offering for the week — there were four prize trips — one each per event. We were the only destination, however, to offer 4 x stays at each of the four events — ensuring Florida's Paradise Coast destination exposure in Dublin, Cork, Edinburgh and at Gold Medal tour operator in Preston. Our industry partners were Inn at Pelican Bay offering 3 x 2 night stays including breakfast and Naples Grande Beach Resort offering 1 x 3 night stay. See images below: Below Left: At our table top Oonagh, UK & Ireland office with agents and our logo backpacks Below Right: With the prize winner and other Florida sponsors Below: Charlotte Browning, UK & Ireland Office, third from right, with the Visit Florida Sales Mission sponsors and Visit Florida team Packet Pg. 629 11.A.a '="FLORID,4 cV.t,dj Ronda F0.5 e� 4 � v faaw�•pti+Gtkl IPW International Trade Show, San Antonio Tx, 20-25 May 2023 Final preparations for our attendance at IPW — checking all travel and accommodations. Working closely with the CVB regarding our individual appointments ensuring we are requesting in advance with the appropriate top selling and most influential tour operators enabling us to drive increased and incremental business into Paradise Coast. While targeting the focus region of UK and Ireland we are also researching and recommending out reach across France, Scandinavia and Italy. The UK and Ireland office reached out directly to all our appointments in advance of the trade show to ensure positive meetings expectations. As mentioned above within highlights we held one-to-one meetings and attended additional networking events with international tour operators, airlines, media and Visit USA Associations to maintain current and build new relationships and develop opportunities for continued and increased future visitation into Florida's Paradise Coast. Ongoing follow up: We are following up on earlier discussions to develop a number of opportunities and aiming to confirm activity and activation moving forward. Our overarching aim is to influence visitation for the low season summer months and into next year. Partners include and not limited to highlights below: Packet Pg. 630 11.A.a British Airways Holidays and British Airways (BAH): On 26th May, the BAH co-op campaign with Visit Florida and The Evening Standard went live online, including our destination article and website skin (example below). We worked closely with BAH to provide the content and ensure key messages were included and logos incorporated correctly. The campaign includes a direct Call to Action (CTA) driving additional room nights into Paradise Coast. Following this launch, we have been working with BAH for the content and layout of the print advertorial that is due to be published in June. All content has subsequently been signed off by CVB Below: The Evening Standard went live online 26 May 2023, including our destination article and website skin: I, Ii:&A lS.kai .IWI:IY.ii_Yl A: F R� xi',FN:ir�lPnEn:ia i Evening—StantlliUYd VIDEO ON ESU g LOGIN FL INSIDER THLLSCAPIST THE REVELER THEOPTIMIST COMMENT TECH ES REST ES MAG FLORIUKS C e00M NOW WITH A lOW DEPOSIT, L hTOL PROTECTED. ® PARADISE COAST ORIGINAL � u 11PRTHE 11-1111 I NOLIEWYINFNESIINSNINESTATE Find your holiday heaven on Florida's stunning Paradise Coast Outstanding natural beauty meets luxury living in an endlessly enticing region P ERNSEMENifL4RURE flRIRSFI �IM� P.ONRM 4 r N ,"'Q'ar_-cs. ter_ = _ Virgin Atlantic Holidays (VAH): Ongoing discussions continue and we aim to work on a collaboration with Family Traveller for an upcoming promotion. Previously we highlighted an opportunity via National Geographic Traveller - VAH agreed to act as CTA, but Visit Florida selected an alternative as other areas are included within the feature. Family Traveller online publication is targeting the affluent family market. Trailfinders: We continue to work closely and aim to set up co-op activity in order to grow our room night numbers and offerings. America As You Like It: In discussions and we are progressing - have requested proposal which will reflect CTA for conversion to enable increased room night bookings, ongoing follow up. N O CL V! N LO CD ti I - In N O ,z L R En M N O N d C 7 r c m E z c� Q Packet Pg. 631 11.A.a Digital Training programme: On an ongoing basis we are reviewing and updating our information to ensure most accurate details are included — we are aiming to roll our trade incentive as we cross into the summer months as retail trade have more time to review training. Trade and Media Tool Kit for Use: On an ongoing basis updating and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'ONLY Paradise will Do' key messaging — updated with in the strapline — all very relevant as UK and Ireland visitors return, many for the first time since early 2020, and now following the hurricane. We continue to follow the lead and guidance from the CVB for all our messaging. Co-op Marketing and Paradise Advertising We continue to ensure the UK & Ireland budget allocation is aligned within Paradise Adv to enable the activation of co-op tour operator marketing. Ongoing follow up and approval by the CVB Updates: Industry updates included within our CVB monthly Zoom meeting for planning and reference — all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. We are closely monitoring our stock as we prepare for the new Visitor Guides. Public Relations and Communications Activity Media Overview - Trends & Media Updates TRENDS In May, the lead up to the summer holidays featured prominently across major titles as three bank holiday weekends took place during the month and the start of summer fast approaches. 'UK Staycations' has been a popular theme with national titles such as The Telegraph printing, "There has never been a better summer to stay in Britain, UK", and "Best of British, 50 country cottages for the perfect summer escape", as well as the The i Paper publishing "Go wild this spring bank holiday" focused on wild camping in the UK. As well as UK travel, an emphasis on value for money holiday destinations continues to be a major theme as the cost -of -living crisis continues, with The Sun on Sunday featuring "Lisbon as a value for money holiday", and The Independent publishing "Off-season paradise" highlighting travel out of peak times in Croatia. Surrounding King Charles' coronation on Saturday 6 May, many media outlets covered royal themed Packet Pg. 632 11.A.a travel stories including "Get royally refreshed at the oaks" in The Sun. Inspiration from King Charles' trips was also used with headlines such as "Royal retreat: stay in Charles's Transylvanian hideaway, Romania" in The Times, and the Daily Express offering "A King-size list of Charles' trips". 'European breaks' remains prevalent with steadfast destinations such as Italy and Greece continuing to make headlines such as "Italy at its most fabulous" in The Sunday Times and "Luxury Greece: Chic new stay in Cephalonia's quieter south" from The Times. The Eurovision song contest also inspired headlines including "Won't let you down - Liverpool" in The Times tapping into the theme of UK staycations. The Sun published an experience -led article "Three holiday ideas themed to Eurovision including London Rocks music tour, Beatles music tour, Salzburg Sound of Music tour take three". MEDIA UPDATES May saw several major updates across national, consumer lifestyle and travel media. This month, the award -winning inspirational travel publication, SUITCASE Magazine, announced the shocking news that it would be going into liquidation due to its financing falling through. As a result, the team of writers and editors, including Lucy Kehoe, Emma Ventura and Julie Alpine, have become freelance writers. Furthermore, news was announced that Vice, the global news publisher and TV company, has filed for bankruptcy as it failed to find a buyer this year. In national media, Laura Jackson has been named Deputy Head of Travel for The Times and The Sunday Times having joined the travel desk at News UK a year ago as Commissioning Editor. Tracey Watt has left her position as Travel Editor at The Sunday Post to take up a position outside of journalism. Conde Nast Traveller has launched 'Beyond Barriers', an accessible travel column which will cover the latest news, hotels, restaurants, destinations and tech as well as serve as inspiration helping disabled travellers to feel safe and inspired to explore the world. This column is headed by Inclusive Travel Expert and Writer, Sophie Morgan. In other news in travel media, Katie McGonagle has been appointed Editor - at -Large at Wanderlust following her previous role of Deputy Editor at the magazine. Other updates across glossy and lifestyle magazines include the appointment of Ella Dove as Features Editor at Woman & Home and Women's Weekly; she was previously Group Deputy Features Editor at Good Housekeeping, Red and Prima. Brooke Theis has also been appointed Associate Features Editor at Harper's Bazaar following her role as Features Writer at the magazine. PR Activity In May, the team proactively pitched the following on behalf of Florida's Paradise Coast: Newsletter (1) • Nine of the Best Summer Activities in Florida's Paradise Coast Packet Pg. 633 11.A.a Multi -destination roundups (5): • 13 Destinations that Provide Accessible Experiences for All • Celebrate World Cocktail Day with drinks from across the globe - 13th of May 2023 • International Museum Day: 13 Museums to Whet Your Cultural Appetite • Take a Walk Through the Garden: The Best Botanical Gardens around the World • World Ocean Day: Explore the World's Oceans Whilst Travelling the Globe TravMedia requests (6): • IoveEXPLORING: Sleep Tourism • Prima Magazine: Holidays that include learning a skill • The Express: What's New? - US -Based Travel News & Openings • Travel Bulletin: Exploration and Adventure Holidays • Trip Advisor: Where to go in August • TTG: USA Feature Packet Pg. 634 11.A.a PR Coverage DATE PUBLICATION MEDIA JOURNALIST HEADLINE REACH EAV ($) TYPE 24.05.23 NI Travel News Online Kirsty Johnson Nine of the Best Summer Activities in Florida's Paradise Coast 212,418 $5,735 27.05.23 TravelMole Online Graham McKenzie Nine of the best summer activities in Florida's Paradise Coast 226,070 $6,104 27.05.23 TravelMole Newsletter Email Newsletter Graham McKenzie Nine of the Best Summer Activities in Florida's Paradise Coast 50,000 $250 29.05.23 TravelMole Newsletter Email Newsletter Graham McKenzie Nine of the Best Summer Activities in Florida's Paradise Coast 50,000 $250 30.05.23 TravelMole Newsletter Email Newsletter Graham McKenzie Nine of the Best Summer Activities in Florida's Paradise Coast 50,000 $250 TOTAL (3) 588,488 1 $12,589 -r travelmole Nine of the best summer activities in Florida's Paradise Coast Friday, 26 May, 2023 r- C T ~ i Florida's Paradise Coast - Naples, Marco Island and the Everglades - is the ideal summer break destination. With the warmer months bringing longer days, visitors can experience more outdoor adventure including boating, hiking and fishing. 0 a a� w 0 U) E N •L 0 ti O� ti LO F4 Packet Pg. 635 11.A.a Media Meetings (4) The team met with four media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • BASE Magazine, Dominic Eddon • Freelance, Chris Leadbeater • Freelance, Laura Millar • Great British Chefs, Luke Peachey-Thacker, Partnerships Director Social Media Activity Social Media Overview Uber is set to add a new fights booking function to its UK app this summer UK Uber app users can already book Eurostar trains, River Thames boat tours and UK coach providers National Express and Megabus. The company also recently integrated bookings with Heathrow Airport's Heathrow Express train service, which links the airport with central London. The new flights feature will be powered by online travel agent Hopper and will allow consumers to book both domestic and international flights and pay directly on the Uber app. Facebook and Instagram paid verification starts in UK Meta has begun rolling out a paid verification service in the UK. Similar to Twitter Blue, the service gives Facebook and Instagram users a blue tick from £9.99 per month. Subscribers must be at least 18 years old, submit government ID to qualify and, among other benefits, will receive a verified badge which Meta says will give them more protection from impersonation. Meta set to launch Twitter competitor app this summer Meta's text -based app is tentatively titled 'Barcelona'. Users will be able to sign on to the app using their Instagram login credentials, including their username, while also being able to sync up their IG followers. The app will offer text updates of up to 500 characters and the ability to add links, photos and videos up to five minutes in length. In addition to being able to reply to posts in -stream, users will also be able to like, reply and re -post in the app. The move is a reaction to usage shifts that Meta has noted in recent years, where more conversations on IG have switched to DMs, with the main feed acting as a discovery platform. With this in mind, the new app is designed to be like a group chat that anybody can join. Once launched, it will be interesting to see what possibilities this may offer to tourism boards to reach target audiences and what advertising features will be available. Packet Pg. 636 11.A.a Social Media Highlights - Facebook Number of posts: 9 Paradise Coast U K &Ireland i. 1.a Marco ;,arid Is home to same of the w V . most beautiful beaches, and it is not hard to sae why n: IGfmatthrk #tlorida #naples #tlorida I'de #southNari da #naplestlorida #tloridaliving #fiondaphotographer #paraoisecaast paradise Con st U K & I rela nd 9 May at 19:1Q a An international treasure not to he missed: The Everglades National Park, a World Heritage Site that's part of the ergest wetlands ecosystem in the US I&r M! IGfcaritonward Y.florida #naples #Horidalite #southrlorida #naplestlorida #fl ondal iving #floridaphotographer #paradisecoast 0 Paradise Coast UK a Ireland 24 May at 15.16 - (a Feell rig PeiWe've got you W Fmm farm -to -table experiences to focally brewed craft beer, check out our vihra nt Poodle scene ,r https:ffbit.lyf3Va5GkP ni Food a Thought, Naples #flodda #naples lifloridalite #-irthfmnda #naplesfloride #floridaliving #fladdaphotographer #paradisacoast Paradise Con stUK K Ireland 3 May at t8:48 0 From spotting wild dolphins to zipping dawn water slides, Florida's Paradise Coast means fun and excitement for the whole family _j—c JL!IGfproperheadings #florida #naples #floridalife #southflorida Itnaplesflorida #Floridaliving #fioridaphotographer #paradisecoast Packet Pg. 637 11.A.a MONTHLY SALES & MARKETING ACTIVITIES MAY 2023 DACH & BENELUX MARKETS SUMMARY OF ACHIEVEMENTS o Execution of the CAN USA virtual staff training on May 4 as part of our joint B2B/B2C luxury marketing campaign with CANUSA, The Keys and The Palm Beaches Participation at our exclusive art exhibition event on Naples in cooperation with German tour operator America Unlimited on May 4th in Hannover Personal site visit in Naples, Marco Island and the Everglades from May 16-20, 2023 Participation at Visit USA German delegation breakfast at IPW on May 21, 2023 Participation at IPW from May 20-25, 2023 in San Antonio (Texas) Final content preparation and approval for ourjoint 132C campaign with Visit Florida and German high -gloss travel publication AMERICA Journal Content approval of ourjoint e-marketing campaign (NIL/Landing Page) w. Crystal River & The Keys and Tourlane Content preparation and approval of our massive 132C "Summer Push" campaign with German OTA Expedia Group SALES ACTIVITIES — B2B & B2C o Meridia Reisen, Elfriede Wank-Wrba, Owner, Germany NAP Personal Interaction Trade Show, IPW 2023 OGeneral updates: - Plan to extend their portfolio to Florida, which is an important destination for their clients, doing mainly Fly Drives Packet Pg. 638 11.A.a - gave a detailed update on the destination and hotel development. Was especially interested in Hyatt House, Capri Inn and Compass by Margaritaville. M Marketing - discussed the marketing proposal she sent prior to IPW including the interactive online map show and newsletter inclusion - we will review for budget FY23/24 o Cruising Reise GmbH, Best of Travel Group, Dirk Zielinski, Product Manager USA, Germany NAP Personal Interaction Trade Show, IPW 2023 General updates: business is developing positively, trend to last minute bookings continues gave a destination and hotel update Marketing - regarding the planned 6213 event in late fall/winter 2023 they are expecting 4-5 US partners to attend, he will be forwarding the proposal after IPW. We will review for budget FY23/24 o DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany NAP Personal Interaction Trade Show, IPW 2023 General updates: -Gave her a hotel and destination update. - Was especially interested in the Capri Inn Marketing: -The 2024 Campus Event might be taking place in May/June 2024. Asked us if we would be interested in hosting a pre-fam tour to NAP (max. number of participants tbc) - Regarding 1326 events they are offering "talk and dine" options. These are usually taking place in spring. She informed us that she will be taking part at Florida Huddle in Feb and would be interested to do a site inspection to Naples (pre or post Huddle) o Faszination Fernweh, Sandra Katsch, CEO, Germany NAP Personal Interaction Trade Show, IPW 2023 General updates: - family -owned tour operator, specialized in tailormade trips to North America - Fly/Drives, city trips, outdoor adventures, beach stays - Florida is one of their top 3 destinations, used to have lots of clients in Fort Myers - After Hurricane Ian they have chosen NAP as alternative destination. - Their best-selling hotels are Naples Hilton, Naples Grande Beach, especially for families NAP is of interest. Marketing: -To increase the awareness for the luxury and as well moderate style traveler we should plan on a marketing cooperation for the upcoming FY. -She has already sent us a proposal for review. DiaMonde will come up with suggestions. -Offered our marketing material: images, reels, information on family activities 0 She will let us know in details Packet Pg. 639 11.A.a what she needs. o CRD Touristik, Svenja Eisenacher, Marketing Manager, Germany NAP Personal Interaction Trade Show, IPW 2023 - Final reporting of our joint video campaign with Florida Keys will be available withing June, but first reviews have been looking quite promising - Planning an open house event for their clients on Nov 11/12. The last open house event was in 2015 and 8000 visitors came - expect this year 10,000 to attend. will forward proposal after IPW gave a destination update on Paradise Coast. o De Jong Intra Vakanties, Wilfried Verkaik, Senior Product Manager Long Haul, Netherlands NAP Personal Interaction Trade Show, IPW 2023 -Booking through ATI, Fly/Drives, off the beach activities -Gave destination and hotel update, interested in Hyatt House -Their business is still decreasing; rates are still too high. Was happy to hear from the rates are coming down -Marketing opportunities on an ad -hoc basis -Will be attending USA Canada Experience in Nov 2023 o TUI Deutschland GmbH, Product Management North America, Sonja Rabba, Germany NAP Personal Interaction Trade Show, IPW 2023 General Update -She is in charge for the tours program (groups / FIT) for the TUI Group for the markets: DACH, BeNeLux and UK -The have launched / will launch a new website for the tours where clients and travel agents can package services the tours individually. For far only the Belgian site is online but the other markets will follow soon. Please see below sample of the website: -https://www.tuitours.com/be-en/planner?nz-url=%2Ftravel%2Froutes%2Fgrand-tour-of-florida-1/o3Fnz- lang%3Den&nz-lang=en&id=t0030126 -They are working with Hotelbeds, ATI and Priceline -Attractions and tours can be also added to the individual package. For this they are working with MUSEMENT and the attractions/tours/experiences have to listed there (need to check with suppliers are working with MUSEMENT) o TUI Deutschland GmbH, Product Management North America, Claudia Ehlen, Senior Product Manager North America, Germany NAP Personal Interaction Trade Show, IPW 2023 Marketing: -Reporting the out "The Great Outdoors" Campaign will be available soon. -Planning a roadshow with Visit Florida in 4 cities (Hamburg, Bremen, Bielefeld, Essen) in the week of Oct 15 -NAP is interested to participate. Packet Pg. 640 11.A.a o Argus Reisen, Dirk Buttner, CEO, Germany NAP Personal Interaction Trade Show, IPW 2023 FUP w. Claudia/Paul as they have joined this meeting. o Flamingo Company Fernreisen GmbH, www.usareisen.de, Martin Zahn, Director of Business Development, Germany NAP Personal Interaction Trade Show, IPW 2023 General update: - Introduced their new website design including the updated content on NAP -Gave him a detailed hotel and destination update -Always interested in vacation homes — looking for a property management company working with tour operators -Spending 0.5 million in Google ads per year -Doreen is in charge for marketing o DER Touristik GmbH, Carmen Dreymann, Product Manager KUONI North America, Caribbean, Germany NAP Personal Interaction Trade Show, IPW 2023 General updates: -Business in general is doing well as the Swiss market is more constant (lower inflation, higher income) Carmen is charge for the Kuoni brand which is more the high -end product in the portfolio. Carmen has never been to Florida, interested to join our planned fam tour in September. -Roomnights 2022: 171 Roomnights Marketing: -talked about a joint marketing campaign (B2C/B2B online and offline) in cooperation with Visit Florida -Planning a 132B Event for destination USA, will keep us posted on this. o CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President, Germany NAP Personal Interaction Trade Show, IPW 2023 General updates: Average stay of their clients are 20 days 2.3 nights per spot in Florida New York is their best-selling destination, followed by Miami and Orlando clients are right now not saving money on their main trip, they are saving money for their 2nd or 3rd trip per year or declining the plans for those. - the average travel prize increased from USD 6000 in 2019 to USD 8600 in 2023 Packet Pg. 641 11.A.a Marketing: - continue the marketing campaigns 2023/2024 to further strengthen the awareness for Paradise Coast, to deepen the knowledge about the destination and to show the diversity of our region. o go2travel GmbH, Michael Boetschi, Managing Director, Switzerland NAP Personal Interaction Trade Show, IPW 2023 -Paradise Coast podcast is live until mid of April - happy that we partner for the upcoming 13213 event on Sep 5 will be a joint event with Tampa, the Keys and Oregon / Washington State o Knecht Reisen AG, Anja Meier, Product Manager North America, Switzerland NAP Personal Interaction Trade Show, IPW 2023 General updates: Gave a destination update including the new hotel developments - Florida and US West Coast are their main destinations. Naples Beach Resort & Inn on Fifth are their best-selling hotels. - For the new season they will be reviewing the Naples portfolio. was in Naples 6-7 years ago, interested in participation in a fam tour Marketing: -In regards the planned standalone mini brochure Florida they have received good feedback (already over 10 partners) -Also the radio promotions are doing well -Knecht Reisen B2C days will take place Nov 2-3, 2023 -We have already received the proposal. We will review and make recommendations. Roomnights report 2022: Naples 190, Marco Island 100 Statement: the 2022 booking season started late (February) and many accommodations were already fully booked. In addition, Hurricane Ian hit at the end of September. The figures for 2023 look a lot better, even if many bookings have migrated to Canada due to the late lifting of the vaccination requirement. In addition, Florida has simply become too high-priced. The general forecast for 2023 is -25% versus 2019, instead of -50% versus 2022. Naples and Marco Island will certainly benefit here from the hurricane situation at Fort Myers/Sanibel Island. o America Unlimited GmbH, Timo Kohlenberg, Owner & Tom Langlotz, Marketing Manager, Germany NAP Personal Interaction Trade Show, IPW 2023 -Our latest 132C creative art campaign was a huge success, and he was very happy with the cooperation -In 2024 their destination of the year will be Florida which is perfect for us for joined campaigns. Overall invest Packet Pg. 642 11.A.a of this campaign is over USD 100,000. -There will be America Unlimited and Feinreisen campaigns. -He suggested us to be part of the Feinreisen campaigns which is the upscale brand of America Unlimited. o Para Tours, Wilma Stigter, Product Manager USA, Switzerland NAP Personal Interaction Trade Show, IPW 2023 -Planning to expand their program to Florida -Mainly FITS, Motorhomes -Gave a full destination update and presentation -Working with Travalco -Looking for 4 star hotel recommendations -Will forward detailed briefing, images and texts on Paradise Coast. o Go Amerika / Style in Travel, Birgitte Bosma, Brand Manager Long Haul / Senior Product Manager, Netherlands NAP Personal Interaction Trade Show, IPW 2023 FUP w. Claudia/Paul as they have joined this meeting. o Fairflight Touristik GmbH, Kristian Lehmann, General Manager, Germany NAP Personal Interaction Trade Show, IPW 2023 General updates: - Gave a destination update including the new hotel developments - The trend to more long-term bookings continue, booking reached a constant level - interested in fam tour participation - interested in live product presentation for the sales team (end of the year would be a good timing) Marketing: -Brochure distribution in various consumer shows in fall 2023/winter 2024. -Received the marketing proposal, will review and send activity summary for approval. o Hotelplan Suisse (MTCH AG), Melissa Clausen, Lead Product Manager Travelhouse, Switzerland NAP Personal Interaction Trade Show, IPW 2023 General updates: She is the new responsible Team Lead of the USA Product Gave her a full destination and hotel update Inn on Fifth is their best-selling hotel Their marketing opportunities starting at USD 10,000 Packet Pg. 643 11.A.a o T.r.u.e America GmbH, Christin Stellwagen, Geschaftsfuhrern, Germany NAP Personal Interaction Trade Show, IPW 2023 General updates: new tour operator specialized in North America, established in fall 2021 Florida is an important destination for them Hilton Naples and La Quinta is very well booked their clients do not complain about the high rates Gave her a full destination and hotel update o Tourlane, Deborah Clauss, Travel Product Manager, Germany NAP Personal Interaction IPW 2023, Trade Show: - finalized the content for the Florida campaign (landing page / newsletter) which Will go online mid of June. - The first reporting results will be available mid of July and the final reporting after 3-4 month. o Get your Guide, Anna Cashman, Brand Lead NAP Personal Interaction IPW 2023, Trade Show -One of the leading online portals for experiences and attractions -Learned that they are working together with 16 suppliers in the Paradise Coast such as Trike Tours USA -Looking to add more local suppliers in the area. -Working also with media (storytelling, hidden secrets) are of interested. -Offering also 62C campaigns, are big in reporting travel trends/statistics. o AmerikaNU.nl, Bart Verhoeff, Owner, Netherlands NAP Personal Interaction IPW 2023, Trade Show E General updates: - Gave a destination update including the new hotel developments - asked us to send images, texts, maps and you tube link - plans to update his website - business is doing better o Joker Reizen, Ludwig Verbruggen, Product Manager Indivual Tours, Netherlands NAP Personal Interaction IPW 2023, Trade Show General updates: -The annual 62C event will take place on Oct 22, 2023 -Have 7 travel agencies, 80,000 newsletter subscribers, 20,000 fans on Facebook -Interested in eco tours Packet Pg. 644 11.A.a -Asked us to forward image library link -Will forward proposal after IPW o Pacific Island Travel, Melanie Modder, Product Manager, Netherlands NAP Personal Interaction IPW 2023, Trade Show - business is doing better -just launched a new, more flexible reservation system interested in a joint Florida campaign w. Visit Florida requested a webinar for their travel agents 400 in total -Gave her a destination update. o Travel Trend, Peter van Veenendaal, Product Manager, Netherlands NAP Personal Interaction IPW 2023, Trade Show -Gave him a detailed hotel and destination update -Is interested in a joint marketing campaign and will forward proposal after IPW. o UStravel.nl, Nova Vakanties, Wolfang Hendrix, CEO, Netherlands NAP Personal Interaction IPW 2023, Trade Show -Gave him a detailed hotel and destination update -Is interested in a joint marketing campaign and has given at a QR code including the opportunities for review o Aeroglobe International BV, Christian Jabor, CEO, The Netherlands NAP Personal Interaction IPW 2023, Trade Show General update: -75% of their business is FIT and the rest escorted tours -Working with ATI, Travalco -Southwest is number 1 and Florida number 2 of the US destinations. -Gave a detailed update on Naples. They used Naples instead of the Fort Myers region after hurricane Ian. -To support their sales team, they would be interested in presentation on Naples. We will be setting up an appointment in July 2023. o Indelible Travel , Tales & Trails bv, Frans Schoon, Managing Director NAP Personal Interaction IPW 2023, Trade Show -New company, starting June 01 -Interested in sustainable travel, off the beaten track -Average stay 10-14 nights -Hidden secrets -Need: images, texts, hotel tips, videos Packet Pg. 645 11.A.a o UStravel.nl, Nova Vakanties, Jose Kraan, Product Manager, Netherlands NAp Personal Interaction IPW 2023, Trade Show General updates: Gave a destination update including the new hotel developments are specialized in tailor made trip to North America the Florida image in the Netherlands is not positive at the moment due to bad media publicity he would recommend a positive campaign, interested into a joint campaign with the Keys, St. Pete and TPA their clients are staying the average 14 to 21 days They are very strong in online campaigns handed out a QR code to download to opportunities o FTI Touristik GmbH, Jan Osmers, Key Account Manager, Germany NAP Personal Interaction IPW 2023, trade show - discussed marketing opportunities - will forward proposal -joint activities with St. Pete/Clearwater and TPA of interest Aeroplan Reise GmbH, Eric Engelhardt, Sales Manager, Germany NAP Personal Interaction Trade Show, IPW 2023 General updates: - Gave a destination update including the new hotel developments MARKETING ACTIVITIES Eurowings Discover GmbH, Florian Homm, 13213 Manager, Germany NAP Marketing / 13213 Event Eurowings Discover informed us on May 8 that the planned travel agent event for June 15 will not take place as there are many parallel events are taking place during the week or on the same day, so that not enough partners have come together to finance an elaborate event with planned more than 200 expedients. Eurowings Discover thanked us for wanting to take part in this event and they will continue the successful series of roadshows in autumn & winter & spring 2024. Packet Pg. 646 11.A.a MEDIA / PR / COMMUNICATIONS ACTIVITIES 0 Diversity Tourism GmbH, Tom on Tour, Tom Dedek, Managing Director, Germany NAP Media/PR Michelle Pirre confirmed the short site visit of Tom and Thomas from May 16-18, 2023 as follows: 2 overnights at Naples Grande Beach, massage treatment, dinner at BHA BHA!, trike tour, Three60 Market, Naples Botanical Garden, Naples Princess, Revs Institute. Tom was very happy with the program and looking forward to his trip to NAP. 0 Visit Florida, c/o Lieb Management & Beteiligungs GmbH, Sabrina Holland, Pr, Social Media / PR Manager, Germany NAP Media/PR Visit Florida confirmed a big advertorial on Florida including cover with Germany's largest online magazine for travel and lifestyle REISEN INSTYLE. The advertorial will include the following topics: adventure, culinary, luxury and accessibility. We provided content and will include the clippings after publication in July 2023. 0 Axel Pinck, Germany NAP Media/PR German author and journalist is currently redoing the travel guide "Florida Handbuch" of publishing house Du Mont. He asked us to review our contact details for end consumers which will be published the travel guide. The new edition of the guide will be released end of 2023. 0 We sent out a dedicated newsletter on NAP no additional cost on May 31, 2023. We proud ourselves with an audience of over 2533 B2B/B2C contacts in the German speaking marketplace, as well as an above -average opening rate of 29.6%. To review the full outline of the newsletter please see below link: https://mailchi.mp/diamonde/freiheit-langsamkeit-und-die-eulen?e=[UNIQID] Packet Pg. 647 11.A.a Most recent campaign performance Completed Campaign • May 31 NL-NAP-0523 2533 Recipients Open Rate 29.6% Clicks Per Unique Open 2.3% Successful Deliveries 2484 Total Opens 1217 Total Clicks 30 Orders 0 Average Order Revenue €0.00 Total Revenue €0.00 Se o NAP was included in the monthly newsletter of VUSA Belgium. The newsletter was sent to 1481 subscribers and the opening rate was 29.1% 0 https://mailchi.mpl49dO3caO957elvisit-usa-belgium-newsletter-mai-13548912?e=cOcdl35d8d AVENTLRES FAMILIALES ROUR L%TE A NA PLIES , MARCO ISLAND Ei LEb EVERDLAOSS NAPLES-MARCOISLAND EVERGLADES_ e r... r�.. r.e.m.N. E�oda.....s....� ae.Rs.. r....,.. l� F Ait NAP has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,3k Followers). Please see following screenshots. Naples, Marco stand, Everglades (DE) — Naples. Isarea island, ErergWdes (DE) ... ®wales, "1—Fsrand, Everglades (DE) --- � fiihlt rich aufgeregt. f6hlt Bachlaotastr&ch-hier. Marco _ fuha sfch f-W.h-h- MarcoIsland, Island, Vereinigte Stoat— v 7,lki/as �• ° �a U Ins Gteichgerncht kommen --. cl a Seele vom santten Happy Monday flews! v irgendwo :St miner Zeit fUF eirws 'Q1TEN MORGEN' wind streichetn lasses ... and sick auF jede eir-lne 0,68e aus vrLwem Pwadies.. Min to des-- �'e"� a�-e Gem Unger TigOrtai BQaCh ist npmulieri f-- AAehr anzeigen ! iur �ss� r 49 Maples, Marc* Iseand, Evergiades: - Paradise Least war ire -- in Marco Island - Welcome to Paradil - Fotgen lb ... (, There's nothing quite like a pew tul morning beach Nelk on Marco IsFond- g C+7 A Vote- Best BeaCh in the South Nominees: 2023 lOBest Readers' Choice Travel Awards oj� AmelteEckhardt and5weiteraPersonen Packet Pg. 648 11.A.a o NAP was included complimentary from partners in our network. Please see below screenshots: Travel agency: Lufthansa City Center on Instagram Icc i*avcIar1 Ira ... 0 iL a Gelaln ninatrzmwvef une 3 wreiteren PersorMR kc trav wt_fra TauthanSie ein. on em Welt udler Ems —ri,g and Ahemeuert IT __ '= . - .. Timo Kohlenberg, CEO of America Unlimited (promoting our art exhibition) on Instagram L11 Packet Pg. 649 11.A.a Annette Eckhardt, German rep (posting from her inspection trip and IPM 2023 on Facebook and Instagram). Please see some samples below: _ rI Annette Eckhardt is[ in Naples FL. .. 20. M.: is Tdler Tag an der kparadisecaast mir vies Inspiration, neaen Kantakten, tdte„ Localiws and naturlich auc Strand, Some Lind Momtl=napias #naplesbotanca€garden kthreoKmarket gvdnderbildLeaCn :Ce�et]rahCnpark �SunSellover #Roj ida �l. NL-%. vow=: Q0 Peter Z'f.',CKi and 27 WeAere Persanen Annette Eck harct .-tsichheudig- pier- 5th Ave- h 14 V.a,. r;ur- .. r Gaud ktorning f— Naples 0 I � Qa 39 2 xc mmenrare - Annette Eckhardt a funk Sick r fantasti5ch- 19 M., it Ahotd yesterday O Evergades 00 Peter Zwick! and 23 weetere Persanen Packet Pg. 650 b Pornd`ir5owv���� akm�� �dsEGOpst xkhardiannetxe 13� eckhardxannesxe @QgQ,rsGY— , j 4' iol i-1 ■ T- sit 0 11.A.a German influencer Luisa Verfuerth posted a reel on the Naples art exhibition on May 10, 2023 Luisa Verfuerth: Journalist, model, influencer, TV host Insta @luisaverfuerth 10,7 k followers TV: Channel 21 VOXX Shopping Queen 74 wj ilk' Jf AIcrci fiir�lcn suhiincn Alm](1 C% Packet Pg. 652 11.A.a Additionally she created a blog post on Instagram on May 10, 2023 I- LO N 0 0- CD L CM N O N d C 7 7 r C d E t V R r a Packet Pg. 653 11.A.a luisaverfuerth Kunsthaus Hannover C�) 0 7 • W os Gefallt timokohlenberg and 114 weiteren Personen luisaverfuerth SUNNY NEW PAINTINGS. 1W Letzte Woche durfte ich zwischen Truffelpommes im La Rock and Gntm meinen Korper hebevoll an Kunst Naples was included in an online article on May 18 about the beach restoration after Hurricane Ian at 1132C magazine Florida Sun Magazine (quarterly / circ.: 25 k) Packet Pg. 654 11.A.a Nach Hurrikan Ian: Strandrenovierung in SUdwestflorida schreitet voran �e der.e.lomm�ul� Grano itn .e.gxxpmrn5rlrtnnli.r.inen Gn.lgrd �ler ei,<ntrn tianAcrhirht d.r hnnff �nnt Nirn.n titMxr�aflrxidnrLMttinxrrp Irfmirn tmt, two tlrr nwi.lnr rZrr i"Ivtliirm +ininde.lrr Rrgvtn toil .vlrn T�mnrn.nn.i �.natiirkr x��rtlm. ®W-Q https://www.floridasunmagazine.com/reisen/straende/nach-hurrikan-ian-strandrenovierung-in- suedwestflorida-schrei/ EVENTS o Amex Dinner Event Date & Place 25.05.23 Frankfurt/Germany Nr of attendees 15 Profile of event Due to our DiaMonde synergies within the portfolio, we could briefly include you in form of our portfolio collection overview and place you FOC within our Amex presentation. Profile of attendees 15 Amex agents from the Frankfurt office. Cost W o Naples - Sunny New Painting —Art Exhibition Date & Place Hannover Nr of attendees 120 Profile of event As part of our creative art campaign with German tour operator America Unlimited this exclusive Naples Sunny New Paintings art exhibition took place on May 4 at Kunsthaus Hannover Profile of attendees B2C & media A mixture of high -potential luxury clients of German tour operator America Unlimited and hand -selected customers of well -established art gallery "Kunsthaus Hannover" attended the event. General feedback Awesome setting and feedback for the vernissage and lots of interest in NAP as possible r a Packet Pg. 655 11.A.a Cost luxury travel destination. 15000 USD .i ;L� o Visit USA Germany IPW Breakfast Date & Place Nr of attendees San Antonio 220 Packet Pg. 656 11.A.a Profile of event Our traditional and well -established German IPW Breakfast usually takes place on the day before the show starts. It is the perfect opportunity to focus on the German market for a bit during hectic IPW in a very casual and informal environment. A great chance to meet the entire German, Austrian & Swiss delegations as well as the other Visit USA members. Profile of attendees B213 & Media Cost 0 o IPW 2023, San Antonio (Texas) Date & Place San Antonio Profile of event 6,000 of the World's Travel buyers and sellers converged on San Antonio TX for IPW. Within the course of the week, we officially executed 132 scheduled meetings with the executives in the international travel and tourism industry and countless additional "walk up meetings'. Profile of attendees B2C & media General feedback Positive: Overall the main sentiment that we gained was the international visitor remains eager to return to pre -pandemic levels. Cost CVB budget Packet Pg. 657 11.A.a PROJECTS n/a OTHER SALES ACTIVITIES DiaMonde held a virtual staff training on luxury travel in Naples to 52 staff members of German tour operator CANUSA as part of ourjoint B2B/B2C campaign with The Keys and Palm Beaches on May 4, 2023. The presentation was very well received. CONSUMER o Brochure Fulfillment: 6 in total MARKET NEWS o DiaMonde Trends & Forecast With the booking month of April, summer bookings have climbed above 2019 levels for the first time. However, only in terms of revenue, not in bookings (-24%). The 2022/23 winter season is now complete. As the seventh travel season in a row, it still fails to catch up with pre -Corona levels and ends with a 4 percent drop in sales. April 2023 Packet Pg. 658 11.A.a travel sales booking revenue is not keeping pace with the previous year, when travel bookings got off to a relatively late start due to Corona (-7 percent). However, 2019 sales levels are still very significantly exceeded (+46 percent). (Source: TDA) Due to its immense importance in the German vacation travel market, Spain is often divided into the Balearic Islands, the Canary Islands and the mainland. Taken together, Spain will remain the undisputed number 1 in summer 2023. (Source: TDA) One of the travel industry's biggest data scandals is heating up the market. Specifically, a leading TA consortia with more than 3,500 members passed on sales figures of competitors to FTI. Schauinsland Reisen and TUI have terminated their framework agreement with RTK, and RTK says the termination is invalid. The dispute may have a strong impact on sales at the tour operators concerned. After all, RTK TAs account for about one -fifth of all TAs in Germany. The biggest criticism now is that the RTK is not making enough of an effort to educate, according to fvw. While Germans' expectations regarding their income increased for the eighth time in a row in May, there were slight declines in both propensities to buy and economic expectations, the Nuremberg -based consumer research company GfK reported in its latest consumer climate survey. GfK forecasts that the consumer climate for June will be minus 24.2 points, 1.6 points higher than in May of this year. Before the Corona pandemic, the consumer climate had remained comparatively constant at around plus 10 points. (Source: Gfk) Deutsche Bank analysts predict an economic slump in 2023. They say the German government's energy transition plans are partly to blame for the decline in purchasing power. Industrial production has fallen, and the construction sector is threatened with a drastic slump. Exports are collapsing, as the once prosperous economies of China and the USA are also weakening. In particular, growth in Chinese industry and investment has slowed noticeably. The dependence of the German economy is great. Estimates by the Bundesbank suggest that a collapse in GDP in China will cause German GDP to fall by 0.1 percent. (Source: Berliner Zeitung) Words from our Travel Trade Community (everyday life at the point of sale) The point of sales cannot confirm the numbers given by the analysts. Their TAs are full of clients and requests. They do have the impression, that clients are still very keen to travel. Requests are for all over the year: summer with the family, autumn as a couple and Christmas trips, even the first skiing trips are requested. It can be assumed that the implied stagnation in booking numbers relates to the broad mass of travelers. However, obviously we focus our calls on the TAs from the luxury travel scene who might not be that much affected. Consumers in the top 10,000 in Germany are not changing their consumption behavior. On the contrary, they are more likely to still be catching up on trips from the pandemic and want to live life to the full. Currently, TAs continue to say that they could generate even more revenue if the day had more hours, and they had more staff. Forecast: Packet Pg. 659 11.A.a We suspect that the luxury travel market will not change significantly in this respect, as the tendency is for wealthy people in Germany to become wealthier (and poor people to become poorer). On the other hand, the government's plans in Germany regarding the energy transition may significantly affect. Owners of apartment buildings etc. will then have to invest in renewable energies by law. These are very large sums of money that may well reduce credit in the medium term. As a result, the will of luxury travelers could decrease. ADDENDUM o n/a ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) prepared by DIAMONDE Packet Pg. 660 11.A.a Staff Report - Marissa Baker — Sports Complex Manager PCSC General • Hosted intimate Memorial Day Ceremony with Commissioner LoCastro as keynote speaker • Hosted 35 team girls LAX Tournament with first time organizer, Triple Threat Elite Lacrosse • FBU Top Gun returns in July to Paradise Coast Sports Complex • PCSC On Site foot traffic totals January — March Comparison 2022 to 2023 PCSC Financials April Overview ✓ Revenues$173,715 o Budget $160,810 o $12,905 or 8% Over budget ✓ Cost of Goods $73,880 o Budget $67,419 o $6,461 or 10% over budget ✓ Expenses $84,522 o Budget $85,352 o $830 under budget ✓ Net Income $15,313 o Budget $8,039 o $7,274 over the budget YTD Overview ✓ Revenues $1,409,242 o Budget $1,122,726 o $286,516 or 26% Over budget ✓ Cost of Goods $656,618 o Budget $517,014 o $139,604 or 27% over budget ✓ Expenses $628,123 o Budget $620,509 o $7,614 over budget ✓Net Income $124,501 o Budget ($14,797) o $139,298 over the budget Packet Pg. 661 11.A.a PCSC Marketing Strategy • Fiscal year 2022-23 will be the first full year that SFC will be operating without legacy events set up by the previous operator. SFC has robustly booked Local Programming Use, with a waiting list for field space. In addition, there is a strong sports events calendar of events with a variety of sports and event organizers. SFC has booked long term events, with weekends from September — May all booked except for a few weekends. • Local awareness of the facility remains subjectively low, with in -season non -sporting residents particularly unaware of the events and the options available to them at Paradise Coast Sports Complex. There is an opportunity to market to seasonal residents in their summer markets of the musical and cultural events that are hosted at Paradise Coast Sports Complex PCSC Maintenance The two most requested amenities at the Paradise Coast Sports Complex continue to be a playground and additional shade. • Playground — Agreement with GWL that states the organization will match Collier Cunty in up to $200,000 to build an amenity. • Shade — More shade is coming in phase 3 — field 9 with a pavilion structure covering the field. We have some projects that are in process as of May 2023 • Adding lighting to Champion's Plaza - Currently, there is minimal lighting for awards/trophies at stage during evening events. - We are gathering material and researching what could work for this area. - Our in-house electrician will be able to complete this project. • New sand volleyball Courts impacted by wind - Sand is being blown onto pathway - Getting quotes for windscreen to help with this - Will require replacing sand annually (at minimum) and grooming sand often • Maintenance Storage Yard - The storage yard has become an "eye sore" to those visiting the complex - We are looking to relocate this to another area, outside of direct eye sight - Another option — wrap the fencing with windscreen (though this does not help with the top down view) - Collecting quotes to make an informed decision • PCSC Grass - Coming out of dry season, the grass was not as green as we hoped it would be - We are working directly with the landscaping contractor to fertilize, aerate, and irrigate where needed. - Soil report indicates that there is little to no organic matter which means fertilizer is not going to last long for the first couple years until that builds up. It is also an indicate that it might be a dry property. Packet Pg. 662 13.A 06/19/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Doc ID: 25740 Item Summary: Next Meeting Date - July 17, 2023 Meeting Date: 06/19/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 06/06/2023 9:44 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 06/06/2023 9:44 AM Approved By: Review: Tourism Tourism County Manager's Office Office of Management and Budget Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Paul Beirnes Meeting Pending Completed 06/06/2023 9:44 AM 06/06/2023 9:51 AM Completed 06/06/2023 10:18 AM Completed 06/06/2023 4:17 PM 06/19/2023 9:00 AM Packet Pg. 663