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TDC Agenda 05/15/2023COLLIER COUNTY Tourist Development Council AGENDA May 15, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. May 2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. April 17, 2023 TDC Meeting Minutes Presentations A. Executive Director Update B. Presentation of 2023 US Open Pickleball Recap 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Tourism Division 1. Recommendation that the Board approve the early termination of the Interlocal Agreement with the City of Naples for leased office space for the Collier County Film Office at the Norris Center and authorize the County Manager or her designee to sign the written notice of the intent to terminate. 7. New Business A. Recommendation to approve a proposal from Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $78,532 and make a finding that this item promotes tourism (Fund 195, Project No. 90536). B. Recommendation to approve a proposal from Taylor Engineering, Inc., to provide professional engineering services for the 2024 dune planting and exotic vegetation removal project at Barefoot, Vanderbilt, Park Shore, Naples, and South Marco Island beaches for Time and Materials not to exceed $57,007 under Contract No. 18-7432-CZ and make a finding that this item promotes tourism. Collier County Tourist Development Council Page 2 Printed 511212023 May 2023 8. Old Business 9. Ten Minute Break 10. Marketing Partner Reports A. Marketing Partner Reports 11. Tourism Staff Reports A. Tourism Staff Reports 12. Council Member Discussion 13. Next Scheduled Meeting A. Next Meeting Date - June 19, 2023 14. Adjournment Collier County Tourist Development Council Page 3 Printed 511212023 4.B.1 05/15/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 25413 Item Summary: April 17, 2023 TDC Meeting Minutes Meeting Date: 05/15/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 05/02/2023 11:31 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 05/02/2023 11:31 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Ed Finn Deputy County Manager Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending Completed 05/02/2023 11:32 AM 05/02/2023 2:36 PM Completed 05/08/2023 7:47 AM Completed 05/09/2023 3:46 PM Completed 05/09/2023 4:37 PM Completed 05/10/2023 9:02 AM Completed 05/10/2023 1:43 PM 05/15/2023 9:00 AM Packet Pg. 4 4.B.1.a April 17, 2023 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, April 17, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 1 p.m. in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker Kathleen Brock Amanda Cox Councilor Jared Grifoni Nancy Kerns Ed "Ski" Olesky (excused) Councilwoman Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Christopher Johnson, Interim Director, Financial & Mgt. Services Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director Packet Pg. 5 April 17, 2023 4.B.1.a Anyone who needs a verbatim record of the meeting may request a video recording from the Collier County Communications & Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 1 p.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call Mr. Beirnes said Ms. Petrunoff has an excused absence. Ski Olesky is probably stuck in traffic. A quorum of seven was established by members present in the board room. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Beirnes said the only change is Item 7A from Coastal Zoning. Some changes needed to be made with some of the engineering. They reached out late Friday and asked if we could move this to the next TDC meeting, so we'll skip over 7A. Vice Chair Hill made a motion to approve the agenda, as amended. Second by Councilor Grifoni. The motion passed unanimously, 7-0. B. Approval of prior TDC Meeting Minutes 1. Regular Meeting March 20, 2023 Ms. Becker said she wanted to say how well done these minutes are with the details, especially Mr. Johnson's financial report. It was extremely well done, especially his ability to answer the questions that many of us asked. Ms. Becker made a motion to approve the March 20, 2023, meeting minutes. Second by Vice Chair Hill. The motion passed unanimously, 7-0. 5. Presentations/Public Comment - (3 minutes each) A. Executive Director Update [Paul Beirnes] Mr. Beirnes reported that. • We're tracking and interpreting a lot of influences within the travel industry right now. We've probably never seen so much in ever -changing elements. The influences are far reaching and very compounded. There's no one or two that are living on their own. • We're constantly monitoring everything from social media to research sources. • The list of what we're tracking hasn't ever been so long. We're still tracking hurricane perceptions seven months afterward and red tide. There are no traces and we monitor it daily because that changes significantly. • We're watching the sargassum seaweed blob and where that may end up. • We're watching political partner statements, whether it's anti -left, anti -right, pro -governor, pro -anything. It's very fragmented. There are many discussions that have brought Florida into the fray. • We're witnessing momentum through the NAACP's call to avoid visiting or moving to Florida, objections to Florida's open -carry law, rising inflation and gas rates, and LGBTQ family quality travel bans that are being elevated. Last week, it was abortion bans, so there's a significant amount of elevation going on, as well as elevated travel costs. 2 Packet Pg. 6 April 17, 2023 4.B.1.a • He and the research team have been monitoring "Florida fatigue." Over the last couple of years, we've witnessed a tremendous benefit to Florida tourism, occupancy rate, average daily rate and spending. What's happening now is that people are getting more comfortable going into major city centers. • Lisa will talk later about meetings, industry and trends that have been a benefit to us because we're a smaller destination for those who might not want to go to Vegas, New York or Chicago. They're winning over a lot of business because people are willing to go back. • Those with the wherewithal and desire to travel overseas to Europe are chipping away at the solidified state we've enjoyed in the last couple of years. • Occupancy and ADR performance in January and February were really good, when you consider that we'd just experienced a hurricane. Compared with last year, an all-time record year, January and February performed extremely well. We saw some weakening during the month of March and thought most or all would come from Florida residents because of red tide. But research showed it wasn't just Florida, it was everywhere, the Northeast and Midwest. • We haven't been able to identify one silver bullet but saw a roughly 8-basis point decline last month. • As of last week, we started seeing a stabilization. Red tide isn't in the news and there was some stabilization of occupancy and ADR. Even RevPAR exceeded last year's numbers, which, even though it was Easter, was a significant change after a month of downward slippage. • Our market strategy since last summer and pre -hurricane set us up for what we're going to celebrate and talk about going forward. Our strategy was to allow our peak season to do what it could do. We'd elevate it without overdoing it and focus our strategy on shoulder seasons, spring and summer. • In March, we started rolling out a lot of campaigns in the Northeast, Midwest and Canada, pushing toward spring and summer. • Joseph will show that Canada has now become our No. 1 international market. Last March, we started a test to see whether we could increase that in spring and summer and we saw good traction, so we've started pushing that. • Enriqueta will focus on the size of the website searches coming out of that. • Paradise Coast Sports Complex is bringing 200-250 people to The Cove every Saturday for Sunset Saturdays. There were 4,000 people there on Easter weekend for a church service and Easter egg hunts. That's a great testament to what they're doing — getting word out to the community. We can brand the sports complex more with an entertainment component. They've sat down with Paradise Advertising and we're looking to augment that not only in the remainder of this year with communications of special events there, but also 2024. • We started the beach renourishment program. It's incredibly impressive. They're currently dropping off sand where the Naples Beach Resort was and moving it down toward the pier in mining trucks and then laying it going north. The sand is 6-feet deep and 50-55 feet wide, so it's a combination of a berm and beach restoration happening in one swoop. It looks great. • The marshals monitoring the site got no complaints or concerns from the public. B. Reserves Update [Christopher Johnson] [Mr. Johnson detailed a PowerPoint presentation.] Mr. Johnson reported that. • He's back to answer a few questions from the last meeting about reserves, the history of the reserves and how they're broken down by actual pennies. 3 Packet Pg. 7 April 17, 2023 4.B.1.a • The reserve history over the last 10 years, 2014 until FY23, shows reserves have ranged from $28 million to about $74 million in the adopted budget this year. • In the FY23 amended budget, the current reserves are $45,611,000. That's after we did budget amendments to move funding for the beach berm project and beach cleanup. • The first 3 cents equaled about $14.7 million apiece and total about $44 million. • The fourth penny totals $1.2 million and the fifth penny totals around $352,000. • Those are mostly attributed to the beach renourishment fund, about $39- $40 million. Chairman McDaniel asked if he could e-mail the PowerPoint slides to TDC members. We don't need to have a discussion today, but maybe offline we could have a meeting to chat about the allotment of these revenues and expenses. There are legislative things going on now that we have to pay attention to just to ensure we continue doing what we're doing. Mr. Johnson said he could do that. Mr. Beirnes said a storm hit Florida's east coast over the last week and Fort Lauderdale had significant impact around Daytona Beach Shores. During Hurricane Ian, they got battered and that ended up impacting their beach renourishment because it took about half the sand they'd put down. They don't have reserves remaining, so that leaves them in a precarious spot before hurricane season. We're blessed that we've got a team like Coastal Zoning who are preparing us in a good way as we get into the summer season. C. Overview Of Return On Digital Media Efforts Presentation Mr. Beirnes reported that. • In the 2'/z years since he's been here, they're always dealing with significant numbers. We rely heavily on research to make sense of it, especially Downs & St. Germain. • Our CVB has been leading the charge in measuring metrics. Other CVBs measure some factors exponentially, but a year ago, we started using Zartico, which tracks digital devices in our pockets, such as what people are doing, where they're traveling, when, what town. • We rely heavily on Destinations International, a globally recognized industry unit that uses Oxford economics to make sense of the economic impact of tourism within a market. • What's so exciting is Adara. Leroy Bridges is a senior executive with Adara that we lean on to show where spending is and how it affects our advertising effort. [Mr. Bridges detailed a PowerPoint presentation.] Chairman McDaniel said he saw a number that showed it was catching 60% of the actual credit cards and that was correlated back to actual people who were touched by the digital advertising. Is that correct? Mr. Bridges said that was right. That's important. Chairman McDaniel noted that it only picks up MasterCard, Visa and Discover Card, but not American Express, so you're correct in saying this is a conservative number. It's good that it's correlated back to the direct touch. [Mr. Bridges continued his PowerPoint presentation.] Mr. Beirnes told the TDC. • These slides are top of the line. The deck Leroy sends us is about 260 pages and is very detailed. • We decided it was important to redact detailed information and numbers for privacy reasons and to focus on the top 10. C! Packet Pg. 8 April 17, 2023 4.B.1.a • The numbers were astounding when we looked at restaurants, an aggregate of $600 million, but it was amazing to know our digital communication was received by someone who then took action, came to market and spent. • We use it to have a robust conversation about our content communication within emails, such as this is where people are staying, this is where people are eating or this is the type of experience they're looking for. • This allows us to be much smarter in our communication, whether it's promotions or imagery within our ads. • This information was shared across our entire group, including the web team, Paradise Advertising and our content team. • This is exciting information. Leroy will tell you how our destination radically changes from any other destination he's seen. This allows us to be smarter in our conversation. Ms. Becker noted that some of these top hotels and restaurants that were closed as of September 28 made the top list. Mr. Beirnes asked Leroy if the information was pulled from the fiscal or calendar year. Mr. Bridges said it's tied to the last fiscal year, the end of September, before you'd see the impact from the hurricane. Chairman McDaniel said this also is impacted by how you do the search. If it's a numbers game, how many transactions? Or is it by volume or dollar amount per transaction that moves Tommy Bahamas to the top of the list? Mr. Bridges said they're sorted by the most dollars spent at each location. Chairman McDaniel said that explains how it adds up to what's on the list. Ms. Becker said that's interesting then because look at No. 5. Chairman McDaniel said that means that there was a lot of shopping done there. It's a fine place to go. Ms. Cox said that's her favorite. She loves how Gucci and Alvin's Island are together. [Mr. Bridges continued his PowerPoint presentation.] Mr. Bridges said what he covered today shows how this closes the loop between the marketing and what's put into the marketplace. It's so important to understand what's actually happening post ad -exposure. This is the data. Chairman McDaniel thanked him and asked Paul for a brief report on the slides for the upcoming BCC meeting to help ratify why we're doing what we're doing and how we're doing it. Mr. Beirnes said he'd be happy to do that. Everybody chuckled at the list of clothiers, but pretty much every other category, like Porsche and Mercedes, it was amazing to see what is being spent. These are very accurate extrapolations. We're proud of this and to see $600 million coming out of it, so he appreciates the invitation to share that. It's a complex algorithm, so he appreciates Leroy explaining it. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None 5 Packet Pg. 9 4.B.1.a April 17, 2023 B. Beach Park Facilities None B. Tourism Division None 7. New Business A. Recommendation to approve a proposal from Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $52,004.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90536). [Moved to the May meeting.] B. Recommendation to approve a proposal from APTIM Environmental & Infrastructure Inc. to provide professional engineering services for 2024-2025 Local Government Funding Request under Contract No. 18-7432-CZ for time and material not to exceed $26,052 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). Vice Chair Hill made a motion to recommend approving a proposal from APTIM Environmental & Infrastructure Inc. to provide professional engineering services for 2024- 2025 Local Government Funding Request under Contract No. 18-7432-CZ for time and material not to exceed $26,052 and made a finding that this item promotes tourism (Fund 195, Project No. 90065). Second by Ms. Becker. The motion passed unanimously, 7-0. Ms. Becker said it would be nice to see 7B at the top of the page, as it was in the past. Mr. Beirnes said it should be. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a digital link to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain, president [Mr. St. Germain detailed a PowerPoint presentation, March 2023 Monthly Dashboard.] Ms. Cox asked if this is normalized for the year -over -year hotel closures because we're missing some high -end luxury hotels in March of 2023 that were open in 2022, so do we attribute some of the ADR to missing hotels like the Ritz Carlton and La Playa? Mr. St. Germain said yes, we're not normalizing it. This tells you what the rate is here. That means we're not normal. Part of this shows that not having their rates here is part of what it does. Given that we saw dips in occupancy and a bit in visitation, that's not all of it, but it is definitely part of it. That's affecting a lot of the ecosystem there. Per your request, we also put in the hotel numbers. The hotel differences are about the same. n Packet Pg. 10 4.B.1.a April 17, 2023 Occupancy was down a bit. The biggest drop was in rate and that also would affect those same properties. Revenue was down about the same amount. Overall, if many other destinations saw your average daily rate was $405, they'd be pretty happy about that. But you're comparing yourself to yourself from last year. [Mr. St. Germain continued his PowerPoint presentation] Chairman McDaniel said he appreciates the correlation between what was being shared earlier. B. Paradise Advertising — Cyndy Murietta, VP of Media Mr. Beirnes said Cyndy does our media buying and tracks return on investment on all our efforts. Ms. Murietta said her team works very closely with Adara and Leroy's team to come up with the searches that we want that are going to affect visitation in exactly the way we want it to. Adara is one of many vendors and media partners we work with. The numbers you saw were an accumulation of all the media we do. [Ms. Murietta detailed a PowerPoint presentation.] Ms. Cox noted that when Leroy was speaking with us, he was sharing that from an Adara perspective. The hotel reported revenue is the non -rooms revenue because the hotel reservations are attributed differently, right? Her tracking is restaurant, spa, golf. For whatever the ancillary revenues are, when we look at the impact report like this, is that $400,000-ish the same? Is it non - rooms revenue or reservations? Ms. Murietta said it can be a little confusing. What he was showing was all of last fiscal year, the credit-card expenditure report. What that means is people should start advertising. When they swipe or tap their credit card in their destination, that's a different number. Ms. Cox asked, So these are the bookings before the credit card swipe? Ms. Murietta said they haven't gotten here yet in February. They saw our advertising and in February they booked. Ms. Cox said OK and noted that in the previous slide about Expedia, the return on ad spends. If they're booking in February, they're likely not coming in peak season because usually our booking is a bit longer, so that would be for any time, probably within a rolling year. Ms. Murietta said it's when the booking occurs, when they're going to arrive. Ms. Cox thanked her. [Ms. Murietta continued her `Always On Campaign" PowerPoint presentation.] Chairman McDaniel asked Paul to send him that PowerPoint, as well. Ms. Brock asked what the targeted ROAs are for something like this. You're exceeding expectations, she assumes. Ms. Murietta said in any given destination, we usually want to double or quadruple the numbers. These are extraordinary compared with our other locations. Ms. Cox asked if that holds over time. She gets happy when ROIs get a 7-1. For February, this is a 22.9 return on ad spend. Are we always this good? Ms. Murietta said a lot of times it's this good. She's worked with this destination for so long and oversees her entire department, so she looks at other destinations and realizes she's spoiled. She's used to looking at these. They're all positive and they're all usually more than 4. But yours are really good. We know how to target for you. We know exactly how to target the right kind of luxury traveler and it's working really well. 7 Packet Pg. 11 April 17, 2023 4.B.1.a Ms. Cox said it's really amazing. Ms. Brock said it's very good. Vice Chair Hill asked if there's a point of diminishing returns that you can identify. Ms. Murietta said she's wondered that, especially with Expedia, but we haven't really gotten to the point where we're discussing anything like that. To me, it's bring it on. Vice Chair Hill said the more tourism tax money we have, how far can we go? Chairman McDaniel said it begs the question for us to have discussions as we go forward about how we're managing the money. He's been asking questions about the reserves, revenues and expenses and how we can best manage those to make that determination. This is February, which is like love. Everybody's looking for something to do, especially in the marketplaces we're advertising to, so maybe you could show us an annualized by month rate of return. Does it change? Ms. Murietta said it fluctuates a little in relation to the expense. Chairman McDaniel noted that we put out $108,000 in digital advertising expense with this type of return. Maybe that's because Paul talked about trying to hit heavier on the shoulder part of our year and then looking at how much we're putting out in those in those shoulder months to see what to do. It looks like it made sense. It's all a 38- 40-day lag time from when the booking transpired until they get here, so maybe we could see that on that annualized monthly basis? Ms. Murietta said yes, we look at that every month. There are external things like Paul pointed out that affect visitation, that we really can't have rollover, which we're spending pretty consistently. So that's going to affect it. We believe we should be out there consistently with a steady drum beat to ride the ups and downs. You're never going to have a negative ROS. Chairman McDaniel said OK. Councilor Grifoni said the last slide showed Illinois at the bottom of the chart, 791 searches versus delivering it at 15 bookings, a pretty low number compared with some other areas. Is there anything that stood out to you about that, any particular reason why, compared to some of these other areas? Ms. Murietta said it's actually a pretty high number. You're looking at it in the context of what it is, because this is only the Top 6. It's a list of 50, so these are the sweet spots and to have 15 bookings in one month from one market is pretty good. We're comparing it in the context of Florida is going to be higher because we are in Miami, West Palm, Fort Lauderdale, Orlando and Tampa. In Illinois, we were only in Chicago, so when we do bookings, we book in terms of DMAs, designated market areas, the greater city areas. So in some of these states, we're in a lot. In New York, we are in New York City, which is a lot. In Massachusetts, it's all Boston. Councilor Grifoni asked if the money you're spending for Illinois marketing and the type of searches and bookings you're getting are being delivered. Is it equal to what you're seeing in the other areas here or is there more spend and less result, whether it's these top six or not? Ms. Murietta said our Chicago advertising is serving us very well. We continually see Chicago at the top of a lot of the markets. The 15 bookings was probably several thousand dollars per room nights, 33 room nights. For example, in Hartford and New Haven, you don't see these up here, but that's because this was February and that was still going on. But in March, there were several bookings from Connecticut and that was the only place we were in Connecticut. So we always see a payoff from where we are and the bookings we're seeing. Two years ago, we didn't have access to this kind of information. We saw what we could. But we've worked to get impact in place and we can track all our media partners. It's interesting to be able to see what they're bringing to the table. It helps me cull it down in terms of market and the partners we work with. Packet Pg. 12 April 17, 2023 4.B.1.a Mr. Beirnes said he's eternally grateful for all the collaboration on data. It's a great dialog and a rich collaboration. C. Lou Hammond Group — Mackenzie Comerer, VP PR [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in March 2023. " Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes, Tourism Director [Mr. Beirnes detailed a PowerPoint presentation.] E. Miles Partnership — Enriqueta Balandra Mr. Beirnes noted that when Enriqueta presents her initial findings and web searches, it shows we should expect continued momentum, rather than the steep slope it historically afforded us. [Ms. Balandra detailed a PowerPoint presentation, "Paradise.com - March 2023 "] Mr. Beirnes said he wanted to clarify that the top right local photo is not just reaching locals who live here, but if a Chicago consumer finds themselves in market, we are able to identify that they are in market. Therefore, we shouldn't be having a conversation about why they should be here because they are here, but rather take them further down the itinerary plan, such as more festival activities and more activities in -market. When we look on our website, we are in -market and this is what we'll see. As a local, it shouldn't be all the great reasons to come to a sunny destination, but focused on activities here. It's our way of reaching the mindset of who's looking at our website and how we want to serve them. [Ms. Balandra continued her PowerPoint presentation] [Ms. Kerns left the meeting at 2: 26 p. m.] F. Paradise Coast Sports Complex/Sports Facilities Companies —J.P. Terrasi, Adrian Moses Ms. Baker introduced the Sports Facilities monthly report, what's happened in the past month, what's coming up in the next month and reviewing marketing and financials. The extent of what they go over with you is based on the month, so she wanted to share that over the last five months they've brought in $975,000 in revenues. They were budgeted to bring in around $570,000, so they're over budget by $400,000. They're doing an incredible job with what they have and getting creative with bringing in different forms of revenue to the complex. [Ms. Kerns rejoined the meeting at 2: 30 p.m.] [Mr. Terrasi provided a PowerPoint presentation on website traffic.] [Mr. Moses detailed a PowerPoint presentation on financials.] Chairman McDaniel asked if there's an update about the new fields. Ms. Baker said they're being told they'd be complete in late spring, but we don't have an exact date. Hopefully, we'll know more about that soon. Chairman McDaniel said if, from a planning and booking standpoint, you need to know so you have the capacity to do what you need to do and you're not getting definitive numbers time - wise, please let him know so he can help get that information. Ms. Baker said she appreciated that, but they're OK for now. If it goes past May or June, she will reach out to him, E Packet Pg. 13 April 17, 2023 4.B.1.a [Mr. Terassi detailed a PowerPoint presentation, a social media report.] Chairman McDaniel asked why they couldn't say the name of the movie. Mr. Terassi said we could not say the name of the movie or put the picture of the movie on there because of the movie rights. Ms. Becker said to keep up the good work. 10. Council Member Discussion Ms. Cox told Paul his opening was very appropriate, noting it's good to keep track of everything in the polarizing political climate and how the meetings and events industry and other companies or associations share their views on that polarizing political climate. In her hotels purview, we've taken about $23 million in cancellations over the past seven days, $2 million of that in Collier County. It sometimes tends to affect our tier-1 destinations like Orlando a bit at first, but it's something for all of us to keep an eye on and think of the degree we can add to the marketing message for our slice of paradise and toe that line carefully, along with red tide, sargassum blobs and other things that keep us busy. It ties in nicely with Lisa's comments. The opportunity to have 800 financial insurance conference professionals in the destination in November is going to be huge. It ties up nicely with the hotels we have coming back online that can be exposed to those conference professionals because it's at the risk of being stereotypical, a meetings segment that's kind of pre -qualified to pay the rates we need. Ms. Brock said she appreciates all the information and noted that Paradise Advertising has done a great job. Those numbers haven't been seen in the industry. Ms. Cox noted that tomorrow, she's going to be leading some marketers with the goal of getting return on ad -spend above 6-to-I. It now feels a little inadequate. Great work. She knows motivation. Ms. Becker said when Adara recognized Tommy Bahamas as the No. 1 retailer, she knows there is not one person who doesn't come out of Tommy Bahamas with a bag. Tommy Bahamas is smart enough to identify itself by name on every bag. Not all retailers do, but that's right on. 11. Tourism Staff Reports —Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation on March visitation.] Chairman McDaniel asked how many on the TDC went to the cattle drive last month. [No one raised their hands.] New year, we want to see you all there. Staff does an amazing job and they actually herd cows down Main Street and when one of those little steers takes a notion and goes the wrong way, the dogs round them up and put them back. It's worth half a day of your life and travel. He thanked Amanda. It was a wonderful event and showcases one of our museums in Immokalee. 12. Detailed Staff Reports A. Lisa Chamberlain - Manager Group Sales Mr. Beirnes said the office staff who make this all happen spend tireless hours of integration and collaboration with all our agencies, so he wanted to start inviting staff members to come here to bring the TDC up to speed on what they're seeing, what they're hearing, the challenges and 10 Packet Pg. 14 April 17, 2023 4.B.1.a opportunities in each of their segments. This month, he invited Lisa Chamberlain, who is considered royalty in the meeting -sales industry. [Ms. Chamberlain detailed a PowerPoint presentation and outlined her team.] Mr. Beirnes said he sits down with Lisa daily for 35-45 minutes, sometimes in the lunch -room, to see the latest information within the past 24 hours. John Melleky will be here next month to detail the TDC grants process. In June, Claudia Cianfero will speak about the travel trade. That will be perfect timing because we will have just come back from IPW (International Pow -Wow), the largest travel trade conference, so we'll have a lot of good international insight on what's going on Ms. Becker asked what other staff members were here today. Mr. Beirnes said Sandra Rios, our public relations manager, Jennifer Leslie, who is on our finance team, and everyone else here is from Paradise Advertising. Ms. Becker thanked him, calling it very informative. 13. Next Scheduled Meeting Date/Location — 9 a.m. Monday, May 15, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 Mr. Beirnes said the next meeting is the third Monday of the month and we'll return to our 9 a.m. to noon time frame. In May, we'll be missing some data sources because the data comes in two weeks later. He's sat down with Joseph St. Germain to see how quickly they can gather it, but there's not enough time to crunch the numbers, so we'll have to provide that afterward, maybe five days later. We'll send a cover letter with anecdotal information, but we'll pivot and deep dive into other things with Paradise Advertising and Miles Media. We'll have a lot to cover when it comes to just John Melleky's grants process. The agenda should be about 1,200 pages, so don't print it. Chairman McDaniel said he appreciates him sharing that we're operating in arrears on critical data. There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 3:12 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Bill McDaniel Jr., Chairman These minutes were approved by the Council on , (choose one) as presented, or as amended 11 Packet Pg. 15 6.A.1 05/ 15/2023 EXECUTIVE SUMMARY Recommendation that the Board approve the early termination of the Interlocal Agreement with the City of Naples for leased office space for the Collier County Film Office at the Norris Center and authorize the County Manager or her designee to sign the written notice of the intent to terminate. OBJECTIVE: In an effort to consolidate Tourism staff to one location and reduce overhead costs, the CVB seeks to exercise the option of early termination relating to the office space rental for the Film Office. CONSIDERATIONS: The Collier County Film Office has occupied space at the Norris Center for many years, and the current Agreement expires on February 20, 2024. As part of the current Agreement, the County is able to terminate the Agreement for leased space with three months written notice to the City. The County Manager's Office recommends termination, and the Collier County Real Property Department has been informed of the County's intent to vacate. The current Tourism Office has adequate space to include the Film Office, and none of the Film Office's operations or productivity will be impacted with this move. If approved, the Tourism Division will prepare a written notice of intent to terminate the Agreement for signature by the County Manager or her designee. FISCAL IMPACT: The cost for the office space in the Norris Center for the Film Office is $900 per month between October 1, 2023 and February 20, 2024 and will offer a cost savings as well as a consolidation of team members within existing Tourism office space. Funding for the lease is budgeted within Tourism Administration Fund (194). GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: For the Board to approve the early termination of the Interlocal Agreement with the City of Naples for leased office space for the Collier County Film Office at the Norris Center and authorize the County Manager or her designee to execute the written notice of the intent to terminate. Prepared by: Paul Beirnes, Tourism Director Attachments: Film Office Interlocal Agreement Final Signed 2.26.19 ATTACHMENT(S) 1. Film Office Interlocal Agreement Final Signed 2 26 19 (PDF) Packet Pg. 16 6.A.1 05/15/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 6.A.1 Doc ID: 25470 Item Summary: Recommendation that the Board approve the early termination of the Interlocal Agreement with the City of Naples for leased office space for the Collier County Film Office at the Norris Center and authorize the County Manager or her designee to sign the written notice of the intent to terminate. Meeting Date: 05/15/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 05/09/2023 8:07 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirues 05/09/2023 8:07 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed County Manager's Office Geoffrey Willig CMO Analyst Office of Management and Budget Christopher Johnson OMB Corporate Compliance and Continuous Improvement Megan Gaillard County Attorney's Office Colleen Greene Attorney Review County Manager's Office Dan Rodriguez Deputy County Manager County Manager's Office Ed Finn Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 05/09/2023 8:07 AM 05/09/2023 10:25 AM Completed 05/09/2023 3:38 PM Completed 05/10/2023 9:17 AM Additional Reviewer Completed 05/10/2023 2:55 PM Completed 05/11/2023 10:56 AM Completed 05/11/2023 11:06 AM Completed 05/12/2023 11:07 AM 05/15/2023 9:00 AM Packet Pg. 17 INSTR 5680354 OR 5604 PG 3079 RECORDED 3/6/2019 10:18 AM PAGES 5 CLERK OF THE CIRCUIT COURT AND COMPTROLLER COLLIER COUNTY FLORIDA REC $44.00 INTERLOCAL AGREEMENT THIS INTERLOCAL AGREEMENT (the "Agreement") is made this o?�� day of 2019 by and between COLLIER COUNTY (the "County") and THE CITY OF NAPLES (t "City"). WITNESSETH: WHEREAS, Section 163.01, Florida Statutes, also known as the Florida Interlocal Cooperation Act of 1969, permits local governmental units to make the most efficient use of their powers by enabling them to cooperate with each other to provide services in a manner that will accord best with geographic, economic, population and other factors influencing the needs and development of local communities; and WHEREAS, Collier County through its Tourism Department employs a person holding the title of Collier County Film Commissioner; and WHEREAS, the City and the County have determined that it is in their best interest to establish an office for the Collier County Film Commissioner within the Norris Community Center in the City of Naples; and WHEREAS, such an office would benefit the citizens of both the City and the County by providing increased and easier access to the services provided by the Collier County Film Commission; and WHEREAS, the City agrees to grant the County a license to use space in the Norris Community Center for the office of the Collier County Film Commissioner on the terms and conditions contained herein. NOW, THEREFORE, based upon the mutual covenants and premises provided herein, and other valuable consideration, the parties hereby agree as follows: Recitals Incorporated: The above recitals are true, correct and incorporated herein. 2. Premises: For purposes of this Agreement, the term "Premises" shall mean an office in the Norris Community Center, which is located at 755 8t" Ave. South, Naples, Florida 34102. The City hereby grants to the County a revocable license to occupy the Premises, subject to all of the terms and conditions contained herein. The County shall have the right to share in the use of any common areas and facilities appurtenant to the Building with the City. Should the County wish to use conference room space or any of the other community spaces at the Norris Center, the County shall reserve this space in advance through the Norris Center staff. Packet Pg. 18 6.A.1.a 3. Term: The term of this Agreement shall be for Three (3) years (the "Term"). The Term shall commence on February 21, 2019 and shall expire on February 20, 2022 ("Termination Date"). The City may extend the AGREEMENT for up to two successive one-year terms thereafter (totaling 5 years), by delivering three (3) month's written notice to the County, unless the AGREEMENT is earlier terminated as provided elsewhere herein. At the end of the Term, Term extensions or if terminated prior to the Termination Date by either party, this Agreement shall absolutely end on February 20, 2024, The County acknowledges that it has not obtained any type of easement or permanent interest in the real property upon which the Premises and Building is located. The Agreement will be reviewed by both the City and the County during the final year of this Agreement and recommendations made as to future terms and conditions. 4. Services: The County shall be responsible for and pay all fees and charges directly to the vendor in relation to the Collier County Film Commission office phone(s), fax and computer lines to the Premises at no cost to the City. The City shall provide climate control, electricity, pest control, janitorial services, general maintenance and air conditioning filter replacement at no cost to the County. 5. Use and Occupancy: The County shall occupy and use the Premises solely as an office for the Collier County Film Commissioner. 6. Fees and Charges: The County shall pay to the City for use of the Premises: a. Seven Hundred and Fifty Dollars ($750.00) per month for the period between February 21, 2019 through September 30, 2019 b. Seven Hundred and Seventy -Five Dollars ($775.00) per month for the period October 1, 2019 through September 30, 2020 c. Eight Hundred Dollars ($800.00) per month for the period October 1, 2020 through September 30, 2021 d. Eight Hundred and Twenty -Five Dollars ($825.00) per month for the period October 1, 2021 through February 20, 2022 If the Term extension(s), as defined herein are approved by both parties, the County shall pay: e. Eight Hundred and Twenty -Five Dollars ($825.00) per month for the period February 21, 2022 through September 30, 2022 f. Eight Hundred and Fifty Dollars ($850.00) per month for the period October 1, 2022 through September 30, 2023 g. Nine Hundred Dollars ($900.00) per month for the period October 1, 2023 through February 20, 2024 2 Packet Pg. 19 6.A.1.a The City's Finance Department will send an invoice to the County detailing amount due, payment due date, payment location and any other matters concerning (or related to) this matter. 7. Alterations and Improvements: The County shall not alter, improve or change the Premises, including existing signage, without the written consent of the City. 8. Equipment Usage: The County will be allowed continued usage of property owned by the City, including: office furniture, file and storage cabinets in the Collier County Film Commissioner's office and other equipment located in the Norris Center as needed. Said equipment is the property of the City and is provided for use by the County while on property.\ 9. Insurance: The County shall obtain and carry, at all times during its performance under this Agreement, insurance of the types and in the amounts set forth in the document titled General Insurance Requirements, which is attached and made a part of this Agreement. 10. Termination: At any time during term of this Agreement, either party may terminate this Agreement by delivering three (3) month's written notice of the same to the other party without liability to the other. If the City terminates this agreement without cause, the County will be allowed an additional (6) months to re -locate its office to another location. 11. Assignment: The County shall not assign, sublet, or permit the Premises to be used by others without the prior written consent of the City. 12. Indemnification: Each parry shall be liable for its own actions and negligence and, to the extent permitted by law, County shall indemnify, defend and hold harmless the City against any actions, claims or damages, including reasonable attorney's fees and costs of litigation, arising out of County's negligence in connection with its performance under this Agreement, and the City shall indemnify, defend and hold harmless County against any actions, claims or damages, including reasonable attorney's fees and costs of litigation, arising out of the City's negligence in connection with its performance under this Agreement. The foregoing indemnification by the Parties shall not constitute a waiver of sovereign immunity beyond the limits set forth in Florida Statutes, Section 768.28, nor shall the same be construed to constitute agreement by either Party to indemnify the other Party for such other Party's negligent, willful or intentional acts or omissions. 13. Notices and Address Record: All notices required or made pursuant to this Agreement to be given by the County to the City shall be in writing and shall be delivered by hand or by United States Postal Services Department, first class mail services, postage prepaid, return receipt requested, addressed to the following: 3 Packet Pg. 20 6.A.1.a City of Naples Community Services Department 280 Riverside Circle Naples, Florida 34102 All notices required or made pursuant to this Agreement to be given by the City to the Collier County Film Commission shall be made in writing and shall be delivered by hand or by United States Postal Services Department, first class mail services, postage prepaid, return receipt requested, addressed to the following: Collier County Tourism 2800 N. Horseshoe Drive Naples, FL 34104 14, Counterparts: This Agreement may be executed in any number of counterparts, each of which shall be deemed to be an original as against any party who signature appears thereon and all of which shall together constitute one and the same instrument. 15. Effective Date: This Agreement shall take effect on the day of execution by the last party to execute this agreement. IN WITNESS WHEREOF, the parties hereto have executed this Interlocal Agreement on the day first written above. CITY OF NAPLES, FLORIDA Charles T. Cha/jIman I ity Manager Approved as to form and legality: By: Jarn-e� . Fox, City Attorney 4 Packet Pg. 21 6.A.1.a BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA in W. McDaniel, , r., Chairmla?f" Hard of Collier County Commissioners d STT CRYS: -KINZE0,-CLERK Attest as to App i f�4Vform and legality: Colleen M. Green Assistant County Attorney Packet Pg. 22 7.A 05/ 15/2023 EXECUTIVE SUMMARY Recommendation to approve a proposal from Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $78,532, and make a finding that this item promotes tourism (Fund 195, Project No. 90536). OBJECTIVE: To move forward with the annual required beach and inlet monitoring surveys and reports for Collier County Beaches and Inlets for 2023. CONSIDERATIONS: The Coastal Zone Management (CZM) Section is tasked with the maintenance and monitoring of over thirty (30) miles of coastline, beaches, estuaries, channels, and bays. CZM has specific goals, objectives, and criteria to meet as identified within the Collier County Growth Management Plan Land Development Code, and the Codes of Laws and Ordinances regarding the county's coastal aquatic resources. In order to meet these goals and objectives, CZM has been charged with a variety of programs including the implementation of beach re -nourishment and dredging projects, the artificial reef program, derelict vessel program, waterways marker program, as well as any related operations that are required to maintain the health, aesthetics, and safety of the county's coastal waterways and communities. Yearly physical monitoring of the beaches and inlets is required by FDEP permit. The results of this report are used to evaluate, recommend, and prioritize annual beach segment renourishment. The 2023 Annual Monitoring proposal is $91,928.00 less than last year due to the majority of surveying having been completed by Aptim Environmental & Infrastructure, LLC as part of their Hurricane Ian Post -Storm Survey (PO 4500221699). Humiston & Moore Engineers will obtain the survey information from Aptim Environmental & Infrastructure, LLC, and create their reports utilizing the finalized surveys. FISCAL IMPACT: Funding in the amount of $78,532 is available within Tourist Development Tax Beach Renourishment Fund (195), Project 90536 (County/Naples Beach Monitoring). FDEP cost -share funding will be requested if eligible at a future date to reimburse Collier County for a portion of the completed work. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented to the Coastal Advisory Committee (CAC) on May 11, 2023, and the Tourist Development Council (TDC) on May 15, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a proposal from Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $78,532, and make a finding that this item promotes tourism (Fund 195, Project No. 90536). Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1.2023.04.19 - Proposal - H&M - 2023 Annual Monitoring(PDF) Packet Pg. 23 7.A 05/15/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: TA Doc ID: 25409 Item Summary: Recommendation to approve a proposal from Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $78,532 and make a finding that this item promotes tourism (Fund 195, Project No. 90536). Meeting Date: 05/15/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 05/02/2023 9:45 AM Submitted by: Title: Division Director - Capital Proi Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 05/02/2023 9:45 AM Approved By: Review: Tourism Office of Management and Budget County Manager's Office Tourism County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Christopher Johnson OMB Geoffrey Willig CMO Analyst Paul Beirnes Director Completed Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 05/02/2023 9:54 AM Completed 05/09/2023 8:16 AM Completed 05/09/2023 3:45 PM 05/09/2023 3:51 PM Completed 05/09/2023 4:40 PM Completed 05/10/2023 8:17 AM Completed 05/10/2023 9:02 AM 05/15/2023 9:00 AM Packet Pg. 24 7.A.a HUMISTON & MOORE ENGINEERS x z ENOGIN ERING DESIGN AND PERMITTING April 17, 2023 (Proposal valid for 120 days.) Andrew Miller, Principal Project Manager Coastal Zone Management (CZM) Collier County Government 2685 South Horseshoe Drive Unit 103 Naples, FL 34104 5679 STRAND COURT NAPLES, FLORIDA 34110 FAX:239 594 2025 PHONE: 239 594 2021 Re: Proposal for Collier County Beaches and Inlets Annual Monitoring for 2023 Collier County Contract 18-7432-CZ; HM File No 29-018.2023Beach-Monitor Dear Andy: Enclosed is a proposal for the Collier County Beaches, Wiggins Pass Inlet, Doctors Pass Inlet, South Marco Beach, and Doctors Pass Erosion Control Structures (includes survey) monitoring reports for 2023. The completion date for all work is estimated to be 365 days from the date of the Notice to Proceed. Rectified aerial images acquired for 2023, provided by the Collier County Property Appraiser's Office, are to be submitted to the Department of Environmental Protection (DEP) by Humiston and Moore Engineers (HM) as part of the work described below for all projects and an aerial image book provided to CZM in pdf format for online posting. The monitoring report and survey for Central Marco, conducted biennially, is not required for 2023, and the borrow area for South Marco is also not required. These items are not included in the scope of work for the 2023 monitoring. The monitoring summary report for the Collier Beach survey will be prepared based on the post - construction survey for the Collier County Emergency Berm project, and the Post -Ian survey conducted by APTIM. The berm project survey will be used to represent the upland portion of the beach profile (above MHW), and the Post -Ian survey for the offshore portion of the profile (below MHW). The monitoring summary reports for Wiggins, Doctors and South Marco will be prepared based on the solely on the Post -Ian survey conducted by APTIM. This survey does not include the half monuments from R-10 to R-22, the MHWL east of R-17, R-60+518, R-61+408, R-61+816, G-1, K-1 and K-2. The associated reports will be modified accordingly and alternative analysis provided as applicable. The Doctors Pass Erosion Control Structures Report will be based on a survey conducted by Sea Diversified Inc. (SDI). Page 1 of 4 Packet Pg. 25 7.A.a Task 1 Wiaains Pass — Final Monitorina Report Prepare and submit the annual monitoring summary report for the Wiggins Pass Navigation Channel Expansion and Maintenance Dredging Project based on the Post -Ian survey conducted by APTIM. The monitoring summary includes inlet/beach profiles, inlet volume change from previous monitoring surveys, information relative to the 2022 dredging, other information in compliance with the DEP monitoring requirements, comments from CZM staff after review of draft summary, and applicable recommendations. Task 1 Wiggins Pass Monitoring Report (H&M)....................................$ 12,688 TM Deliverable: One electronic copy of the Final Monitoring Report. Task 2 Doctors Pass - Final Monitoring Report Prepare and submit the annual monitoring summary report for Doctors Pass Maintenance Dredging Project based on the Post -Ian survey conducted by APTIM. The monitoring summary includes inlet/beach profiles, inlet volume change from previous monitoring surveys, information relative to the 2022 dredging, other information in compliance with the DEP monitoring requirements, comments from CZM staff after review of draft summary, and applicable recommendations. Task 2. Doctors Pass Final Monitoring Report (H&M)..................................$ 9,318 TM Deliverable: One electronic copy of the Final Monitoring Report. Task 3 South Marco Beach- Final Monitoring Report Prepare and submit the annual monitoring summary report for South Marco Beach Nourishment Project based on the Post -Ian survey conducted by APTIM. The monitoring summary includes beach profiles, volume change from previous monitoring surveys, other information in compliance with the DEP monitoring requirements, comments from CZM staff after review of draft summary, and applicable recommendations. This survey scope does not include the Caxambas Pass borrow area, not required by DEP in 2023. Task 3 South Marco Beach Final Monitoring Report (H&M)..........................$ 7,601 TM Deliverable: One electronic copy of the Final Monitoring Report. Task 4 Doctors Pass Structures Survey and Final Monitoring Report Provide the annual monitoring report for the Doctors Pass Erosion Control Structures (ECS) Project consistent with the monitoring plan approved by the DEP. This scope of work is based on the survey of DEP monuments R58A-400 south to R-64 (17 profiles)*. • Survey is scheduled to be completed by October 2023 pending unforeseen conditions such as poor weather conditions. • A Final Monitoring Report will be submitted to CZM and DEP within 90 days after the completion of the survey. Task 4a. Doctors Pass ECS Survey (SDI) .....................................................$ 9,900 LS Task 4b Doctors Pass ECS Initial and Final Monitoring Report (H&M).................$ 8,894 TM Page 2 of 4 O Packet Pg. 26 7.A.a Total Task 4 Subtotal (SDI + H&M)....................................................................$ 18,794 The final monitoring summary includes beach profiles, shoreline/volume change from the previous monitoring surveys, other information in compliance with the DEP monitoring requirements, comments from CZM staff after review of the draft summary, and applicable recommendations. Deliverable: One electronic copy of the Final Monitoring Report. *Includes beach profiles R58A-400, R58A-300, R58A-150, R58A, R58A+150, R58A+300, R58A+425, R58, R58+150, R58+300, R58+600, and R59 to R64. Task 5 2023 Aerial Image Book Prepare an updated aerial image book for the Collier County Beaches ranging from DEP reference monument R-1 south to R-89 and from Hideaway Beach reference monument H-16 including the entrance to Collier Bay south to DEP reference monument R-148 including Caxambas Pass. The monument locations will be overlaid along with the names of existing structures as noted in the 2022 book. The rectified images will be the latest available from the County Appraiser's Office. The ECL, latest MHWL, and vegetation line will be shown along with the distance from each to the 2003 Baseline. Task 5. Aerial Image Book(H&M)..................................................... $ 3,603 TM Deliverable: One electronic copy of the final Aerial Image Book. Task 6 Collier Beach- Final Monitoring Report Prepare and submit the annual monitoring summary for Collier Beach Nourishment Project consistent with the monitoring plan approved by the DEP. The scope of work consists of DEP monuments R-17 to R-84 or portion thereof as determined by CZM. Collier County post - construction Emergency Berm Project survey data to be provided by CZM. • An initial shoreline/volume change summary will be submitted to CZM 30 days after receipt of the post -construction survey data for the Collier County Emergency Berm Project.. • A Final Monitoring Report will be submitted to DEP & CZM 90 days after the receipt of the aforementioned survey. The initial summary will include beach profiles, and shoreline/volume change from the previous monitoring surveys. The final monitoring analysis and report includes CZM staff comments after review of initial summary, beach profiles, shoreline/volume change from the previous monitoring survey, as well as from the most recent nourishment project (Vanderbilt 2021, Park Shore 2019, North Naples 2020 and 2022, and Naples 2021), beach width and comparison to the Design Standard, the historical beach width charts, and applicable recommendations. Task 6. Collier Beach Initial and Final Monitoring Report (H&M)........ $ 26,528 TM Deliverable: One electronic copy of the Initial Monitoring summary; one electronic and two hardcopies of the Final Monitoring Report. Total (SDI + H&M)........................................................ $ 78,532 Tasks 1 thru 6 Page 3 of 4 caa Packet Pg. 27 7.A.a Tasks will be billed on a time and materials basis, unless otherwise noted. The budgets for these tasks may therefore be considered as not -to -exceed amounts with the understanding that in the event regulatory requirements or requests from County staff result in Additional Services exceeding the estimated budget amounts, a budget amendment will be requested. Please call if you have any questions. Sincerely yours, HUMISTON & MOORE ENGINEERS Brett D. Moore, P.E. President Page 4 of 4 /7 Packet Pg. 28 7.A.a Collier County Beaches and Inlets Annual Monitoring 2023 Contract 18-7432-CZ Estimated Summary SUMMARY BREAKDOWN BY TASK Task 1 Wiggins Pass Final Monitoring Report $12,688.00 Task 2 Doctors Pass Final Monitoring Report $9,318.00 Task 3 South Marco Final Monitoring Report $7,601.00 Task 4 Doctors Pass - Structures Survey and Final Monitoring Report $18,794.00 Task 5 2022 Aerial Image Book $3,603.00 Task 6 Collier Beach Final Monitoring Report $26,528.00 $78,532.00 SUMMARY BREAKDOWN BY SUB -TASK Task 1 Wiggins Pass Final Monitoring Report $12,688.00 TM $12,688 Task 2 Doctors Pass Final Monitoring Report $9,318.00 TM $9,318 Task 3 South Marco Final Monitoring Report $7,601.00 TM $7,601 Task 4a Doctors Pass Structures Survey $9,900.00 LS Task 4b Doctors Pass Structures Final Monitoring Report $8,894.00 TM $18,794 Task 5 2023 Aerial Image Book $3,603.00 TM $3,603 Task 6 Collier Beach Final Monitoring Report $26,528.00 TM $26,528 SUMMARY $78, 532 Sea Diversified Survey 9,900.00 (LS) Title Rate Hours PRN2 Principle $231 49 $11,319 SIDS Engineer $130 242.5 $31,525 SIN Scientist/Geologist $115 110 $12,650 SRT Senior Technician $103 71 $7,313 TEC Technician $83 56 $4,648 CAD Cadd Technician $107 11 $1,177 Humiston & Moore Engineers Sea Diversified, Inc. TOTAL $68,632.00 $9,900.00 $78,532.00 Packet Pg. 29 7.A.a Date: April 17, 2023 Task 1 Wiggins Pass Final Monitoring Report HIM (T&M) $12,688.00 _ RATE/UNIT HOURS/QT COST MARKUP AMOUNT PRN2 Principle 231 8 1,848.00 SDS Engineer 130 40 5,200.00 SIN Scientist/Geologist 115 20 2,300,00 SRT Senior Technician 103 21 2,163.00 CAD Cadd Technician 107 11 1,177.00 $12,688.00 (TM) Task 2 Doctors Pass Final Monitoring Report HM (T&M) $9,318.00 _ RATE/UNIT HOURS/QT COST MARKUP AMOUNT PRN2 Principle 231 8 1,648.00 SIDS Engineer 130 53.5 6,955.00 SRT Senior Technician 103 5 515,00 $9,318.00 (TM) Task 3 South Marco Final Monitoring Report HIM (T&M) $7,601.00 RATE/UNIT HOURS/QT COST MARKUP AMOUNT PRN2 Principle 231 4 924.00 SIN Scientist/Geologist 115 50 5,750.00 SRT Senior Technician 103 9 927.00 7$ ,601.00 (TM) Task 4 Doctors Pass Structures Survey and Final Monitoring Report Survey SDI(LS) 9,900,00 $9,900.00 (LS) HIM (T&M) 8,894.00 RATE/UNIT HOURS/QT COST MARKUP AMOUNT PRN2 Principle 231 6 1,386.00 SDS Engineer 130 531 6,890.00 SRT Senior Technician 103 6 618.00 8 894.00 (TM) Total: $18,794.00 Task 5 2023 Aerial Image Book HIM (T&M) $3,603.00 RATE/UNIT HOURS/QT COST MARKUP AMOUNT PRN2 Principle 231 3 693.00 SDS Engineer 130 16 2,080.00 TEC Technician 83 10 830,00 Total: 3603.00 (TM) Task 6 Collier Beach Final Monitoring Report HIM (T&M) $26,528.00 RATE/UNIT HOURSIQTI COST MARKUP AMOUNT PRN2 Prnciple 231 20 4,620.00 SDS Engineer 130 80 10,400.00 SIN Scientist/Geologist 115 40 $4,600.00 SRT Senior Technician 103 30 $3,090.00 TEC Technician 83 46 3,818.00 (TM) Total: $26,528.00 Title Rate Hours PRN2 Principle $231 49 $11,319,00 SDS Engineer $130 242.5 $31,525.00 SIN Scientisl/Geologist $115 110 $12,650.00 SRT Senior Technician $103 71 $7,313.00 TEC Technician $83 56 $4,648.00 CAD Cadd Technician $107 11 $1,177.00 (TM) Humiston & Moore Engineers $68,632.00 TOTAL H&M $68,632.00 SDI Only $9,900.00 Grand Total $78,532.00 AO Packet Pg. 30 7.A.a DocuSign Envelope ID: 48AA2CF9-7EBA-4898-A562-21BE50C5C49A SCHEDULE B-ATTACHMENT 1 RATE SCHEDULE Title Hourly Rate Principal $231 Senior Project Manager $203 Project Manager $160 Senior Engineer $177 Engineer _ $130 Senior Inspector $126 — Inspector _ $93 Senior Planner $150 Planner 5120 Senior Dcsi ng er _ $140 Designer $105 Environmental Specialist $120 Senior Environmental Specialist S167 Scientist/Geologist $115 _ _ Senior Scientist/Geologist _ $153 Marine Biolo ist/Hvdro eolo gist 5120 Senior Marine Biologist/1-lydrogeologist $145 _ Senior GIS Specialist $155 _GIS Specialist _ _ _ $115 Clerical/Administrative S73 _ _ Senior Technician $103 Technician $83 Surveyor and Mapper $125 CADD Technician _ _ $107 _ Survey Crew - 2 man $145 Survev Crew - 3 man 5180 Survey Crew - 4 man $215 Senior Architect _ Architect _ S160 $125 The above hourly rates are applicable to Time and Materials task(s) only. The above list may not be all inclusive. Hourly rates for additional categories required to provide particular project services shall be mutually agreed upon by the County and firm, in writing, on a project by project basis, as needed, and will be set forth in the Work Order agreed upon by the parties. ® Grant Funded. The above rates are for purposes of providing estimate(s), as required by the grantor agency. Page 2 of 3 First Amendment to Agreement ft 18-7432-CZ Humiston & Moore Engineers, P.A. C r\�i Packet Pg. 31 1 7.A.a SEA L)l VERSIFIEL) February 23, 2023 Mr. Steve Foge, P.E. Humiston & Moore Engineers 5679 Strand Court, Suite 110 Naples, Florida 34110 Re: Proposal / Agreement for Professional Services Collier County 2023 Physical Monitoring Survey Doctors Pass Structures Collier County, Florida Sea Diversified P.N. 23-3022 Dear Mr. Foge: Sea Diversified, Inc. 160 Congress Park Drive, Suite114 Delray Beach, Florida 33445 Phone: 561-243-4920 www.SeaDiversified.com Sent via electronic mail 0212312023 SF gHumistonandMoore.com (Original February 16, 2023) In accordance with your request, Sea Diversified, Inc. (SDI) is pleased to submit the following proposal for professional services. The scope of work shall include onshore/offshore beach profile surveys of Doctors Pass Structures, Collier County Florida. In accordance with your summary of scope (Attachment A) provided on February 13, 2023, the 2023 monitoring survey effort shall encompass the following: Doctors Pass Structures Beach & Offshore Profiles Beach profiles at R58A-400, R58A-300, R58A-150, R58A, R58A+150, R58A+300, R58A+425, R-58, R58+150, R58+300, R58+600, and R-59 to R-64, totaling 17 profiles General: SDI shall provide supervision, field / office support staff and equipment to perform the scope of work described, herewith. All work shall be conducted to the highest level of industry standards and under the responsible charge of a Professional Surveyor and Mapper registered in the State of Florida. All work shall meet or exceed the Standards of Practice (Standards) set forth by the Florida Board of Professional Surveyors and Mappers in Chapter 5J-17, Florida Administrative Code, pursuant to Section 472.027, Florida Statutes, and in compliance with the Florida Department of Environmental Protection (FDEP) Bureau of Beaches and Coastal Systems Monitoring Standards for Beach Erosion Control Projects, Sections 01000 and 01100 (Updated October 2014). If time permits, deviations from the scope of work shall be addressed via formal approved addendum to the executed Agreement for Professional Services. Horizontal and Vertical Data: Horizontal Datum: Feet, relative to the Florida State Plane Coordinate System, East Zone, North American Datum of 1983 (NAD83) Vertical Datum: Feet, relative to the North American Vertical Datum of 1988 (NAVD88) Horizontal / Vertical Control Verification SDI will verify the horizontal and vertical position of all found and used monuments for the survey. Horizontal and vertical positions will be verified via Real -Time Kinematic GPS procedures. In the event vertical obstructions prohibit the use of GPS, conventional methodologies will be employed. Temporary control points (IBM's) will be set in the event a monument cannot be readily found. As practical, the TBM will be set at the reference monument location. If the specified location is not practical, the TBM will be set at a more suitable location either landward or seaward along the specified profile azimuth. H&M shall be notified of any missing monuments and shall be provided with the horizontal and vertical position of all TBM's. colo)- Packet Pg. 32 CT)WhR r -A SIFIEL) Proposal for Professional Services Collier County 2023 Physical Monitoring Survey Doctors Pass Structures Collier County, Florida February 23, 2023 Page 2 of 4 Onshore Profile Data Collection - Topographic Onshore profile data collection shall extend from the FDEP profile control monument seaward to approximate wading depth or as required to overlap the offshore profile data a minimum distance of fifty (50) feet. Profile data collection shall extend landward to the seawalls or fifty (50) feet landward of the five-foot (+5.0') NAVD88 contour line and shall include location of the seaward vegetation line. In the event there is a physical barrier on line between the beach and the monument, every reasonable attempt shall be made to extend the survey beyond the barrier to the reference monument position. It is understood that certain physical barriers may be considered impassible such as large buildings, private residences with difficult access, waterbodies, mangroves or other heavy vegetation requiring line clearing. At the discretion of the surveyor, data collection will be terminated at the first physical barrier if deemed impassible using practical means of extending the survey landward. Profiles terminated due to impassible barriers will be noted in the field books. Profile data will be collected using either conventional differential leveling or Real-time Kinematic Differential Global Positioning techniques. Data points will be collected at a maximum interval of twenty-five (25) feet and at all grade breaks (exceeding one foot) and material changes along the profile. In the event the profile control monument is located more than three hundred (300) feet landward of the vegetation line, data points shall be extended to intervals of one hundred (100) feet from two hundred (200) feet landward of the approximate vegetation line to the monument location. The reference monument shall be recorded as range 0.0 along the profile with positive ranges extending seaward of the monument and negative ranges extending landward of the monument. Offshore Profile Data Collection - Bathymetric Bathymetric profile data shall be collected as close to high tide as practical and shall extend landward to a depth that overlaps the onshore portion of the survey a minimum distance of fifty (50) feet. Bathymetric profile data collection shall extend seaward to negative fifteen (-15) feet NGVD29 contour (approximately -16.3' NAVD88) at Doctors Pass Structures, or two thousand (2,000) feet from the shoreline, whichever is the greater distance. Bathymetric data collection shall occur as close to the time of the onshore topographic survey as practical, which shall not exceed seven (7) days of time difference between the two (2) survey events. Maximum wave height during the bathymetric data collection shall be three (3) feet. Bathymetric data shall be collected using an automated hydrographic system comprised of a survey launch equipped with a marine grade sounder, differential global positioning system and computer -based navigation / data collection system, and when deemed necessary may be interfaced with a DMS-05 Motion Sensor System. The motion sensor will be employed as necessary to reduce the effects of vessel heave, pitch and roll during data collection. The sounder shall be calibrated via bar checks prior to the start of the survey. Prior to the start of the survey a tide staff or gauge will be established in proximity to the project for recording water levels. The tide staff or gauge will be set relative to published control in the vicinity of the project. Digital Ground Photography Digital photographs shall be taken at approximate mid -beach along each profile line. Three (3) photographs shall be captured, one each shore -parallel north and south of the profile and one towards the monument location. An additional photograph of the monument or TBM shall be taken with sufficient clarity to read the monument stamping. Digital images shall be provided to H&M in .jpg format at a minimum 640 x 480 resolution. e Surveying • Engineering • Applications ccp_'% Packet Pg. 33 7.A.a CEA 1)1V'ERS1F1F1) Proposal for Professional Services Collier County 2023 Physical Monitoring Survey Doctors Pass Structures Collier County, Florida February 23, 2023 Page 3 of 4 Data Processing and Final Deliverables Upon completion of field survey activities, data will be edited and reduced to the project datum and translated to an x,y,z, ASCII format for submittal to H&M. H&M will be provided the following deliverables: 1. Survey report certified by a Professional Surveyor and Mapper 2. Description of all monuments and TBM's used for the survey, including identification, stamping, coordinates, elevations and profile azimuths. Control description shall be provided in both hardcopy and digital formats (ASCII and Excel), as applicable 3. Bathymetric data and / or profile data in ASCII x,y,z format 4. Digital photographs in jpg format with appropriate labeling 5. Metadata files Cost: 17 Beach Profiles: $ 9,900.00 Lump Sum Survey Schedule: • Doctors Pass Control Structures - Due Oct. 2023. Should you have questions or require additional information please do not hesitate to contact us at your convenience. We appreciate this opportunity to assist you with this project and look forward to hearing from you soon. Best Regards VilliamT.dler Jr., P.E., P.S.M. President, Sea Diversified, Inc. Approved this day of , 2023 Mr. Steve Foge, P.E. or Authorized Humiston & Moore Engineers Representative Q Surveying • Engineering • Applications (Dr-PIO Packet Pg. 34 7.A.a CEA I)WERSIFII'D Attachment "A" MONITORING BEACH PROFILES CONTROL INFORMATION -BEACH SOUTH OF DOCTORS PAS MONUMENT EASTING NORTHING AZIMUTH R-68A-300 389205.3 669482.2 270 R58A450 389259.4 669342.3 270 R58A 389353.6 669202.4 270 R-68A+150 389367.5 669062+5 270 R 58A+300 389421+6 668922.6 270 R58A+426 389466.7 668806.0 270 R58 389668.6 668693.6 270 R58+150 389555.8 668550.9 270 R58+300 389602.0 668408.2 270 R58+600 389694.6 668122.9 270 R59 389847.3 667728.9 270 RLO 390145.2 666685.1 270 R-61 390438.0 665648.5 270 T-62 390431.8 664628.1 270 R-63 390641.5 663641.5 270 Rao 3908144 6627320 260 „_�--- JETTY SPUR R-58A-400 R-58A-300 K R-5BA-150 R-5BA R-58A+150;,'; GROIN t \ BREAKWATER R-58A+300 2003 R-58A+425 BASELINE R-58 GROIN R-58+150 REHABILITATION R-58+500 1 R-58+600 4 4. R-59 }.. i i 1 COASTAL FNGiNEE111NG DESIGN A- /E "T..G Proposal for Professional Services Collier County 2023 Physical Monitoring Survey Doctors Pass Structures Collier County, Florida February 23, 2023 Page 4 of 4 REV. SEPT'EMBER 11. 2015 R-60 1 1 1 1 1 R-61 1 1 2003 BASELINE 1 1 1 It 1., 1 1 Surveying • Engineering • Applications Ao Packet Pg. 35 7.A.a cor county Procurement Services Division Direct Select Form Request Date Contract No. Proposal Cost Estimate Construction Cost Estimate 03.21.2023 18-7432-CZ $52,004 N/A Requested By (Use name as it appears in Outlook): Division / Department: Andrew Miller Capital Project Planning, Impact Fees, & Program Management Administrative Agent (If different from Requestor): Library Category: Coastal Engineering vendor Name: Humiston & Moore Engineers, P.A. Work Assignment Title: 2023 Collier County Beaches and Inlets Annual Monitoring Description of Requested Services: Permit -required annual beach and inlet monitoring and report. Justification: ❑p Past experience with project (Select all that apply and explain ❑ Continuation of previous work assignment below) ❑ Unique qualifications ❑ Other Comments / Explanation of Direct Select: Humiston and Moore performs this work annually, see PO # 4500215649 and is best suited to continue based on their experience and their knowledge of the County's requirements. Miller Digitally signed by MillerAndrewRequestor:Andrew Signature: MillerAndrewDate: 2023.03.2207:50:09 Date: -04 00' Division Director: Beth Johnsisen Digitally signed by Signature: Joh nssen_bdehnssenb Date: 2023.03.22 09:58:23 Date: -04'00' Procurement Director Sarah Hamilton Sarah Hamilto Digitally signed by Sarah Hamilton Signature: n Date: 2023.03.2410:35:27 Date: 04 00' Return this completed form to: ProcurementSrvcsReq@colliercountyfl.gov. Please be sure to attach the fully approved form to the requisition in SAP. Rev. December 2022 Cqn Packet Pg. 36 10.A 05/15/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Doc ID: 25467 Item Summary: Marketing Partner Reports Meeting Date: 05/15/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 05/08/2023 3:27 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 05/08/2023 3:27 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed Corporate Compliance and Continuous Improvement Megan Gaillard Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Ed Finn Deputy County Manager Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending Completed 05/08/2023 3:27 PM 05/08/2023 4:04 PM Additional Reviewer Completed 05/08/2023 7:45 PM Completed 05/09/2023 8:13 AM Completed 05/09/2023 4:00 PM Completed 05/09/2023 4:38 PM Completed 05/10/2023 9:02 AM Completed 05/10/2023 1:49 PM 05/15/2023 9:00 AM Packet Pg. 37 (spodab Jau:Ped fiui;a)IJBW : L9b5Z) £ZOZ AeW JauPed 6ui;aMJEW :}u9wg3EPV (spodeN JGU:Ped BUi;a)IJBW : L9b5Z) £ZOZ AeW JOUVed BU1404JOW :;UGWLI38 V rn M a OC W Z � � a a a (spodaN aau}aed 6ui}a)VeW : L9tiSZ) £ZOZ AeW aau;aed BUIMMY :4u9wLl3eUV col U a--+ un a (spodeH JauIaed BU48)lJew : L9VSZ) SZOZ Aew JauVed Bu1103IJeW :4uGwLl3ePV v IL m Y m R IL m (spodeN ape BU1403IJeVY,ctS » 22 AW,_wed m140MJ.VY:4uempe4l V G £ \ a o E $\ / 4-/ « ( tio k _ " � F \ 3 4-1 ~ / \ § § / ( " E # © / ° ° q o u m � \ 2 § o •§ $ q ƒ E \ \ 0 � 2 m = E l m a J / © \ ° o 7 > $ _= o 7 = > 2-0 -0 2� m o m 3. 2 2 2 '� E ± '> )'\ m 0 0- 0> a E E § /_ \ a kLn » 0 \ £ # E \ 2 \ o 0 // 2 y 2 'u \ 0 2 = o m m 0 C: � = u 2 I f w 2 E § m CL { u � o k c - CL 0 -C - Ln ¥ / \ f 0 ( 0 § % - m._ o u ƒ > § °Ln ° 7 [ 2 § % k $ ) \ \ / $ / ° / 4- § ° \ % $ & 0 a) u e » ( — E R • / a > [ aj - 2 E e 7 2 E G . 2.§ B e R\ � m E /> 2 3\/ / 2 2 E u° c 2 2 > M /\ k \ 1\ k % a o E ¥ y e2 E / .± / ƒ§ Ln y 2 q R :/ 0 ( a) u > « \- m E_0 o 0 m R 2 J / k / 2» .g o 9 a u to G E (spodeN ape BU1403IJeVY,ctS » 22 AW,_wed m140MJ.VY:4uempe4l V / 0 � a � / � / N buo \ � � � uu C: & � y � 4- 0 � � \ k 3 % § r14 m 0 p & \ w §a \a 14 ® � � £ a # am as a ~ as as a_a �g gv ■ o v > 4-» / 5 k - u $ ® L s ' o E $ E / ®% / u ) F o ƒ 3 % m / 3 - ° \ / ) O 2 k U ƒ k $ / / 2 J m� ƒ K\/ J 2§ 0 f I E E / % \ g CL 2 \ ƒ -o \ ] $ ° E \ \ / \ » / G \ Q) > g £ \ a (spodeN JOUPed 6u1403{JeW : L9b5Z) £ZOZ AeW JOUVed BU140MaeW :4uOmLl3e4lV 0 0 V) T I M W 0 O M 0 O N 0 M N N N 0 Q1 r-I 0 Q l"I l"I O � o 0 LG 0 0 M N , In N N VI VI L L O O O O T T E E E c cu N l0 Ln ca aj t 41 3 N c-I M Ln ) Q O E O r, r, n (spodeN JOUPed 6u1403{JeW : L9b5Z) £ZOZ AeW JOUVed BU140MaeW :;uawyoe;;V 0 v 0 M 0 N N 0 0 O O N N 0 Ln rl o Vol r-I r-I rI r-I o O a --I 0 00 0 Ln ai 00 Q1 cn 00 0 Lfl 0 0 0 0 0 0 do, 1.01 N eN N pN N e N VV'�' V'�V vI Ln 'O W O a-+ U N ~ Q Q �-+ N N N C v t 4� O (D m 16 f6 V C O v�'i U (E d 0 O h0 O Q Q N 2 Q a \ 4 01 1]A c Q a \ 4-1 Ln N h.0 O m C O +' O Q- fN6 - 0 - in i O_ 0 c�0 f6 E N Q Q- 0 O QJ cn i 0) O m > U O O N _ U Q Q � � Q 01 Z a i 01 LO v IL m Y m R IL r-I n v (spodeN JOUPed 6u1403{JeW : L9b5Z) £ZOZ AeW JOUVed BU140MaeW :4u8mLl3e4;y c m O m Y Q�� L a E r, E m N Y V ON y v a N N C Y N a+ Q� � O d N Q - w N 0 0 Q o c O_ V) Q N + c . > QCL 4,- C 3 4 Y j ON O L N 0 Ol Ln 0 M Ln o � M 00 00 N M M L Q ■ 0 0 0) 0) 0) O o c o o o 0 0 M o M c c V ■ Z. 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Deputy Director of Sports: The posting for this role has closed and the selection committee are currently reviewing the candidates and will be setting up interviews in the coming weeks. FY'24 Strategic Marketing Plan: The FY'24 Strategic Marketing Plan has been in development for the past 6 weeks and foundational goals and strategies for FY'24 are being assembled. The next major milestone will be the scheduling of a day -long Partner Marketing Summit likely the start of July for all destination partners (hotels, attractions, restaurants, arts & culture etc.) Plan to Vacate the Norris Center Office: For the last 5 years, the CVB's representation of the Film Commission has been operating out of the Norris Center as part of the Interlocal Agreement with Naples. In an effort centralize staff and reduce operating costs, the CVB will be terminating the monthly lease of that office space prior to the end of the Fiscal year. IPW San Antonio: Representatives from the CVB will be attending the largest international travel trade sales show (IPW) in San Antonio at the end of May. This event is where all the world's travel buyers convene with the USA's travel sellers / attractions / destinations in a speed dating fashion where the travel sellers determine the product and destinations featured in future years. New administrative staff: Beginning May 15, Katya Pajuelo will be joining the CVB team from Keystaff Monthly Activities Trade Shows / Tourism Industry Conferences • None Tourism Industry & Intra-Division Meetings Packet Pg. 166 11.A.a • Attended a quarterly Procurement Department / process status meeing • Extensive meetings and walk throughs took place over the course of April to ensure the effective and efficient operations of US Open Pickleball tournament April 15-22, 2023 • Attend all BCC and TDC meetings promoting all agenda items relating to Tourism, Arts & Culture, Amateur sporting events and Sports Complex operations. Staffing / Development • Assisted during the month of April in the interview and selection of the new CRA Director • Postings for both the Deputy Director of Tourism and Deputy Director of Sports was posted and marketed for the identification of staff • In the absence of a dedicated sports sales staff, I continue to facilitate the roles and responsibilities relating to the effective bridge between Tourism and the Sports Complex in order to ensure and avoid compression during peak season. • Conduct weekly scheduled one on one meetings with each of 11 current staff reports • Conducted assigned / required Collier University training • Monthly meeting with Deputy County Managers Dan Rodriguez Strategic Implementation • Series of meetings with Paradise Advertising relating to the strategy and process of necessary Brand Shoot • Series of meetings, tasks and guidance to the entire team relating to the development of FY'24 Budget input • During the month of April continue to work with our research agency to execute research that will be conducted in the northeast and Midwest among consumers to evaluate the perception of destination readiness post hurricane • During the month of April conducted a series of meetings and conversations with sports facilities companies and internal staff regarding upcoming series of sporting events occurring at the Complex Marketing / Public Relations/Communications / Sales • April 20tth hosted a major meeting with American Youth Football and the hotel community to introduce this milestone event to the hotel community for room blocks • April 18 & 26 full day FY'24 Strategic Planning workshops with Paradise Advertising • April 4 was the guest lecturer to the Tourism class at Palmetto Ridge Highschool • April 7 conducted an interview with NABOR Magazine on post hurricane status • April 51" met with RSW airport for an airline list and service strategic meeting • Met with the Executive Director of the LPGA's CME Classic as well as the PGA's Grant Thornton Invitational golf tournament (previously known as QBE Shootout) • Extensive meetings took place to discuss the Arts and Culture Grants for FY'24 • Multiple meetings to plan and execute the upcoming Brand lifestyle shoot which will be to secure new assets for the next 5+ years • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting Packet Pg. 167 11.A.a • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications Packet Pg. 168 11.A.a Arts and Culture John Melleky —Arts and Culture Manager 04/01/2023-04/30/2023 TDT GRANTS AND OTHER GRANT PROGRAMS • Reviewed grant applications received to check for any funding requests that were not eligible. • Ran attendee estimates in the Oxford Economics Event Impact Calculator for Festival and Cultural Events to determine economic indicators. • Finalized panel process and panel participants. Opened panel process for the panel to review grants. • Answered questions from the panel on process. • Ran panel reports and prepped for the panel meeting. • Held the panel meeting to determine final recommendations. • Finalized version of grant contract with legal department. • Prepped and edited Executive Summary and reports for the TDC meeting. Sent document for internal review and legal review. TDT GRANT PROGRAM MEETINGS AND FINANCIAL REPORT REVIEWS ISATES ORGANIZATION 04/05/23 Everglades Seafood Festival 04/18/23-04/19/23 Naples Botanical Garden 04/27/23-04/28/23 Gulfshore Opera TDT GRANT PROGRAM TIMELINE FY 2023-2024 CYCLE Lf.1 - 01/23/23 Grant application portal opened at 9:00 AM. 03/03/23 Organizations can submit a draft application for review prior to the grant application deadline. Draft submission due by 5:00 PM. 4 organizations submitted. 03/06/23 Draft application reviews finalized — completed earlier than originally planned. 03/24/23 Grant Application Deadline — 5:00 PM. 13 applications received. 04/03/23 — 04/06/23 Grant applications were reviewed, and economic impact was measured for each grant application through the module. 04/07/23 - 04/21/23 Panel reviewed grants. 04/24/23 — 04/26/23 Panel reports created for the panel meeting. 04/26/23 Panel met and determined final awards. 05/15/23 1 Grants approved by Tourism Development Council. 06/07/23 Grant contracts completed by organizations. Packet Pg. 169 11.A.a IZ 06/27/23 Grant contracts approved by the Board of County Commissioners. GENERAL CVB PROJECTS • Database project o Reviewed questions of individuals working on their sections. o Updated arts and culture partners. o Created a draft of an individual artist survey to collect data. • Worked with Naples Art Institute and staff for the filming of a Travel and Tourism week segment. GENERAL COUNTY PROJECTS • Bayshore CRA o Attended subcommittee meeting about holiday banners in Bayshore that will have participation with two of the Public Art Committee members. • Created and submitted a report for County Manager's office on County Arts initiatives. PUBLIC ART COMMITTEE • Created the public notice and board materials and held the April committee meeting — orientation for committee members. ARTE VIVA! - HISPANIC ART FESTIVAL • Reviewed final options and implementation of the Meet the Artists series on the webpage. • Provided information for updates to general festival web page. • Created presentation for partner meeting. • Held partner meeting on April 19. • iARTE VIVA! Event Attendance 04/03/23 Naples Botanical Garden — meeting with Frida Kahlo family 04/04/24 Opera Naples — Festival Under the Stars - Frida 04/07/23 Artis—Naples Troupe Vertigo 04/16/23 Face of Immokalee Public Art Launch 04/30/23 Gulfshore Opera — Don Giovanni Packet Pg. 170 11.A.a OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attendance at various arts and cultural activities throughout the month. DATE 04/04/23 ORGANIZATION International Festival and Events — Virtual meeting Arts Events Group 04/05/23 Michael Rick — introductory meeting to discuss public art 04/05/23 United Arts Collier Centennial Celebration 04/06/23 Bayshore CRA Art Subcommittee meeting 04/13/23 Artis—Naples Marketing meeting 04/15/23 Naples Art District — Art Alive/World Arts Day 04/19/23 Destinations International — Oxford Economic Impact Calculator training — Local and Public Events Module 04/20/23 5th Avenue South — introductory meeting with new Director 04/25/23 Americans for the Arts- Charitable Art Donations webinar 04/26/23 Naples Botanical Garden —Tour Evenstad Horticulture Campus 04/26/23 Naples Art Institute — filming interview for Travel and Tourism Week 04/28/23 Ave Maria/Barron Collier Companies — introductory meeting 04/29/23 Gulfshore Playhouse — opening Morning After Grace UPCOMING STRATEGIC INITIATIVES • Database project — continue updates and assist staff, implement individual artist survey. • Tracking of arts organization information — Zartico and from current grant projects running. • Implement financial reporting in grant system. Packet Pg. 171 11.A.a GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: April 1— 30, 2023 2022 2023 Number of Meeting Planner Contacts 55 in 2022 75 (vs. 75 in Mar; 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) 58 leads sent 37 leads sent (vs. 53 in Mar; 35 in Number of RFP leads sent to hotel Feb; 23 in Jan; 23 in Dec; 27 in Nov; partners 30,848 potential room 26 in Oct) nights 43,922 potential room nights (vs. 41,659 in Mar; 25,981 in Feb; 9,726 $19,267,376 Estimated in Jan; 17,926 in Dec; 21,031 for Economic impact Nov; 14,976 for Oct) $26,248,245 Estimated Economic Impact (vs. $26,809,256 in Mar; $15,632,209 in Feb; $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 7 group booked 1 groups booked (vs. 13 in Mar; 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for $2,116,617 direct 545 TRN $260,987 direct Period booked spending El; spending El; (vs. 16,413 TRN 4,154 total room $8,233,600 DEI in Mar; 2,421 TRN nights booked $1,534,837 in Feb; 1,500 TRN in Jan, $705,664; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending El; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement (RFPE) 4 In Apr 2022 1 For Apr (vs 4 for Mar; 10 for Requests Feb; 5 for Jan; 3 for Dec; 6 for Nov; 1 for Oct) 1 Direct Travel Constellation Presidents Club May 2024 Number of RFPE's to Contract 1 in 2022 0 For Apr (vs. 7 for Mar; 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) co v LO N M N 0 N 0 L �0 N r- 0 a m c� c m E t U R r a Packet Pg. 172 11.A.a Client Site Visits & FAM'S 0 in Apr 2022 0 in Apr; (1 in Mar; 0 in Feb; 0 in Jan; 4 in Dec) Hotel Partner Site Visits 1 10 American Youth Football Hotel/Client Meeting 4/20 (vs. 3 in Mar; 3 in Feb; 3 in Jan; 2 in Nov; 17 in Oct) Number of Shows Attended 0 show in Apr 2022: 0 in Apr Imagine Solutions (vs. 1 in Mar; 1 in Feb; 0 in Jan; 0 in Dec; Nov FSAE Meeting Planner Roundtable; 1 in Oct (IMEX) • Joined the CVB team on February 1, 2021 EVENTS ATTENDED Tourist Development Council — presentation to TDC on April 171n Hotel & Hospitality Industry networking event Naples, FL SALES ACTIVITIES • Planning for Prevue Meetings Custom Wellness Webinar • Preparation for Florida Society of Association Executives' Annual Conference Sponsorship • Finalizing upcoming travel calendar for me and Midwest market representatives Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 37 leads this month — April (vs. 53 leads in Mar; 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 4/4: Michael Cho 2024 lead for Midwest & LaPlaya - American Physicians Institute / OASIS • 4/5: Hotel & Hospitality Industry Networking Event South Street City Kitchen • 4/7: Monthly submission for Partner Newletter — Coastlines • 4/10: Mark Harvey Architectural History Tour and Dine Around for May 11tn • 4/10: Joe Scholz Lead Ryah Creative Group Sept -Nov 2025 • 4/11: FICP Sponsorship Nov 2023 Planning Call with Meg Pfaff at JW Marriott • 4/12: Asha Brooks NT&T National Council of Architectural Registration Boards Jan 24 • 4/13: Naples CVB Midwest Call • 4/14: Zoom planning call with Meg Pfaff re: FICP ideas • 4/14: Register for MPI Meetings Academy 4/27 Packet Pg. 173 11.A.a • 4/17: Group Meetings Overview Presentation to Tourist Development Council Meeting • 4/17: Maura Zhang — content and powerpoint for Prevue Meetings' Wellness Webinar 5/2 • 4/18: Strategic Planning Session with Team and Paradise Advtg • 4/18: Tech Check with Prevue Meetings Team and Panelists for upcoming Wellness Webinar • 4/19: Online event — Cvent Travel Summit 2023 • 4/19: Maura with Synergy -Connect announced representing Sonoma Valley Visitors Bureau • 4/20: American Youth Football Championship in person Client/Partner Meeting at PCSC • 4/20: Destination Internationals' CSSC Convention Sales & Services Committee Call • 4/21: Partner Visit Rebecca's NEW VENUE on Bayshore • 4/24: MPI 30 Min Monday Educational Webinar • 4/24: Interview with Tourism Assistant Candidate • 4/24: Kellie Cipperman planning for May 3rd Naples Art District Event for Hoteliers • 4/25: New Employee process with Keystaff • 4/26: Call with Jeff Meilke Lee County Sports Development re: AYF accommodations • 4/26: Hotel & Hospitality Networking • 4/27: Attended MPI Meetings Academy 2023 St Petersburg, FL / CMP Breakfast • 4/28: Wellness Webinar powerpoint review with Maura Zhang • 4/28: Quarterly Strategic Meeting Tourism & Procurement with county OBSERVATIONS/TRENDS Meeting Professionals International released their MPI Meetings Outlook 2023 Winter Edition and it touches on the continuing challenge of adequate staffing in the hospitality industry, especially in the industry CVB/DMO and Hotel sales professionals. Site inspections are beginning to pick up. You may find the entire report via the link below: https://www.mpi.org/docs/default-source/meetings-outlook/meetings-outlook-winter-2023.pdf Northstar Meetings Group, in partnership with CVENT, JUST released their MEETINGS INDUSTRY PULSE SURVEY, with the APRIL 2023 Data from 440 Planner responses. A few key takeaways from the survey: • Optimism remains remarkably high and new bookings are strong. However, planners' concerns — and there are many — are growing. It's not only about costs. • Lead times are short. More than half of all planners are booking and/or sourcing events less than one year out. • Making matters worse is the continued backlog in rescheduled pandemic events. Thirty percent of planners report they have yet to produce meetings they cancelled and rescheduled due to Covid. https://ik.imgkit.net/3vlgs5axxif/NMG/uploadedfiles/NMG-Cvent-Pulse-Survey-April-2023.pdf Packet Pg. 174 11.A.a Tourist Development Council Presentation April 17: I had the opportunity to present to the Tourism Development Council at their April 17t" meeting. I provided an overview of the Group Meetings Industry, highlighting on what we've experienced over the last year or so, what trends we're seeing currently and what our outlook and concerns are for the future. I am including an outline of my talking points/remarks: 1 always say we have a 'small but mighty' team. We are fortunate to have Michelle Pirre's support and experience on our team, as she's been with the CVB for almost 10 years, and handles our specialty markets, as well as doing the heavy lifting with tracking our leads, etc. We are delighted to continue to work with Synergy -Connect, our contracted partners who handle our Midwest market representation. It's beneficial to have an in -market rep up in Chicago to reach that important market. Meetings are CRITICAL for the success of many of our hotels. Our goal is to attract group meeting business, both LARGE and SMALL, especially LONG TERM, for hotels to book meetings as base business into the future. Once they book the meetings, they can then fill in with higher rated transient business. We focus on organizations that ideally hold their meetings in our off-season vs. our peak season. • The destination experienced unprecedented group meetings demand, especially in the peak season of 2022. Meeting postponements, and rebookings caused by COVID resulted in a very limited availability for conferences, meetings and events during that season. • Florida became very POPULAR. Small destinations with wide-open spaces were what they were looking for. Our destination checked all their boxes. • Hotel rates in Florida have skyrocketed, but our average rates have consistently exceeded others in our competitive set. • Revenue managers are often the decision makers on what business hotels want. They're increasing the ratio of transient vs. group business, especially during peak season. • Hotels are often unable or unwilling to offer larger group room blocks over peak season, as hotels would rather increase ADR with leisure travel. • HURRICANE IAN Our hotel community proved very RESILIENT after Hurricane Ian, with hotels accommodating first responders within 3 days and hosting full buyout a few weeks later. We are part of SW Florida, and the larger properties reached out to assist with regional displaced conferences. Heart-warming and made us proud how we all worked together. • If finding AVAILABLE SPACE/DATES for meetings was tough before it's now more challenging than ever. • Due to Hurricane Ian, the destination is now without two of our meeting beach resorts, The Ritz -Carlton, Naples Beach Resort and LaPlaya Beach Resort & Spa. Eager to get them back... Packet Pg. 175 11.A.a What we're seeing: The number of RFPs or lead opportunities that we receive has remained strong, some SHORT TERM leads, within the year, but many are for future years. 2022: 760 total 2023: 230 YTD so on track • Shorter decision cycle... Space/dates going quickly, often unable to review, site visit, present to the board • We are encouraged by the optimism of planners to book into 2024, 2025, and beyond... • However, some planners have recently expressed concern over the ECONOMY (i.e. inflation, energy costs) and fear of a RECESSION. Our concern is that this may hinder long-term group bookings. • Meeting planners are frustrated with the high rates to book meetings in places/hotels they would regularly hold meetings. • Report that their overall conference budgets are increasing out of necessity, and many express concerns about the economy. • COMPETITION is fierce. There area lot of really nice destinations throughout FL and the southeast that are also pursuing this some group business! • Majority of meeting destinations strongly promote that they offer RFP Enhancements or funds to the organizations to incentivize them to choose their destination. FLORIDA ENCOUNTER — "Ask about our Incentives". We are receiving an increase in requests from meeting planners for possible incentives to help defray overall convention costs. This is evaluated and offered at the beginning proposal stages and we often know what our competition is offering them. What we're doing: • With continuing high ADRs and strong seasonal compression, the destination will remain unapologetically high -end. We need to be strategic - the CVB will continue to put focus on luxury focused meetings. This could include specialized types of meetings such as incentive, financial, insurance and medical. We target our efforts to those Groups and Meeting Planners and Organizations from markets that are able to afford our destination and rates. Our small but mighty team attends a variety of key industry conferences, tradeshows and events that attract decision makers from o Incentive — some wanting $ vs. travel Packet Pg. 176 11.A.a o Financial o Insurance o Corporate o Medical - numbers not coming in as strong o Pharma — more incentive vs. mgmt mtgs o Tech — pause on those o Legal Associations o State Associations (Summer travel) o SMERF Planners o Wellness Travel We're working closely Paradise Advertising on our Meetings Campaign via Linkedln — huge results 211, 093Impressions 959 Total Clicks And Digital Media campaign targeting meeting professionals and decision makers, with 842,202 Impressions 1,199 clicks to the Meetings site We also have ongoing efforts of an informative monthly email sent from me to planners and decision makers We are working with Paradise and Prevue Meetings on an upcoming Wellness Webinar geared to meeting professionals, with content featuring our destination and how they can incorporate wellness into your meetings. Hot trend nowadays. We strive to bring in decision makers to actually experience our destination first-hand. For example, we've sponsored the IRF Incentive Research Foundation Annual Conference within the last year or so and we were able to showcase our destination decision makers in the coveted incentive market. We will be sponsoring the FICP Financial Insurance Conference Planners Annual Conference 2023 which will bring over 800 attendees to our destination in November at the JW Marriott Marco Island Beach Resort. O a as w U) E •L O co v LO N M N O N L O N r_ O m c� U) r c m U R r a Packet Pg. 177 11.A.a We have a strong relationship with our hotel partners and their sales teams. We work closely with them on client site visits, which are starting to return. Our team assist clients throughout the entire booking process, all stages of planning, from the initial solicitation, receiving the RFP, pre -planning and until the group is here. We have a beautiful destination and some amazing meeting hotel partners. We remain Cautiously Optimistic about future of meetings, but client CONCERNS about the ECONOMY remain a factor and we will continue to monitor that. UPCOMING STRATEGIC INITIATIVES We plan to schedule a planning meeting in May with the local Director of Sales' from area hotels and attractions to strategize, collaborate and learn what they are hearing and needing. We continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. We are working with them on the content, panel and details for our upcoming Prevue Meetings' Custom Wellness Webinar to be held in May. With the new FY23 upon us, we will be preparing Proposals to Attend for the key upcoming conferences on our calendar. Preparations underway to register, complete travel requests, etc to attend future events. Plans are to attend Northstar Meetings' upcoming Incentive Live in May and Destination Southeast this summer. In June, we will be at the Incentive Research Foundation's IRF Invitational and the MPI WEC Meeting Professionals International's World Education Congress. We are sponsoring and attending the Florida Society of Association Executive's FSAE Annual Conference in July. Packet Pg. 178 11.A.a Naples, Marco Island, Everglades CVB GROUP MEETING SALES REPORT - APRIL 2023 Synergy -Connect Midwest Reps 2022 2023 Number of Meeting Planner Contacts 150 65 Number of RFP leads sent 11 13 Number of Groups booked 1 Total Room Nights/Econ. Impact for Period booked 1630 RN $546,783.50 Number of RFP Enhancement (RFPE) Requests Number of RFP's to Contract Site Visits & FAMS Number of Shows Attended 1 RFPs Event Name I Organization I Contact 2028 Macula Society r elmsBriscoe Tanya Baker 2025 OC One Conferencedirec — Jennifer t Husted-Helsom _ Cetera Circle of Excellence Maritz Global Allison Barry - CA (818370) Events NADA-CG32-March 19-21, Maritz Travel Amy Braun 2025 Nissan Top Performers Maritz Travel Kathryn Wolf Stat Event Date Total e Room Nights_ OH February 7-13, 1194 2028 MI January 10-17, 801 2025 MO April23-26, 1472 26 March MO MMarch 18-22, 80 _ 2025 MO February 3-10, 306 2024 Bosch BT Sales Kickoff r lmsBriscoe Vanessa Reisig PA January 5-13, 1504 2024 2024 Renaissance Learning SKO Conferencedirec Lynn WI January 10-18, 2988 t Golabowski 2025 NETWORK Board Meeting Conferencedirec Sheila Yarnell SC December 1-4, 58 t 1 2024 MGE Activate 2025 Maritz Lisa Hart MO I August 19-21, 1639 2025 N O a m cc E A �L O Ln N M N 0 N M L O O a d cc Cn r c m E z c� Q Packet Pg. 179 11.A.a Uline Presidents Circle 2024 CHS Go to Market-25 NADA FR06 January 21-24, rH 024 ighStreet Insurance artners HelmsBriscoe HelmsBriscoe Maritz Travel Events North Darla Leick I WI Mary Medcraft I MN Amy Braun I MO Allison Beers I MI April16-19, 165 2024 April 1-4, 2024 1863 January 21-24, 1101 2024 February 5-9, 1030 2024 VIRTUAL EVENTS ATTENDED • April 11, 2023 - SITE FL & Caribbean Board of Directors Meeting • April 18, 2023 - Prevue Webinar Rehearsal • April 25, 2023 - Destination Reps Quarterly Meeting at American College of Surgeons PROSPECTING and OTHER ACTIVITIES • Reached out by phone and/or email to all new leads • Reached out by phone and/or email to tentative accounts • Followed up with GPS Events Attendees, Chicago/Minneapolis LOOKING AHEAD • June 5 - 8, 2023 - IRF Invitational Las Vegas • June 13 - 16, 2023 - MPI WEC Mexico • June 28, 2023 - SmithBucklin partner meeting • July 18, 2023 - Destination Reps Summer Client Event • July 21, 2023 - SITE Clubs Event • July 30-31, 2023 - GPS Events Chicago and Indianapolis • April 21 - 24, 2023 - Connect Marketplace Minneapolis • October 3, 2023 - Destination Celebration Columbus • October 5, 2023 -Destination Celebration Indianapolis • November 14, 2023 - Destination Celebration Milwaukee Packet Pg. 180 11.A.a Specialty Markets Michelle Pirre - Sales Assistant 4/1/2023-4/30/2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent & Tour Ops Contacts 20 460 Number of FAM's/Site Visits 0 0 Number of Meeting Planners 7 10 Number of RFP's Sent 1 10 Leads Sent with 1391 room nights $897,235.32 potential EIC Number of RFP's Definite 2 0 Tourism Industry & Intra-Division Meetings April 3, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues. April 11, 2023 - 1:1 with department director to discuss LGBTQ, Destination Weddings & Small meetings upcoming initiatives, and results of last meeting items. April 11, 2023 —All American Roadshow training for virtual tradeshow April 12, 2023- All American Roadshow assisted with virtual tradeshow booth April 17, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues. April 18, 2023 — Paradise Advertising FY 2024 planning meeting for LGBTQ and Weddings & honeymoons. April 19,2023 — Vax Webinar presentation — presented destination info to over 400 virtuoso travel and tour agents. April 24, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues. April 25, 2023 - 1:1 with department director to discuss LGBTQ, Destination Weddings & Small meetings upcoming initiatives, and results of last meeting items. Packet Pg. 181 11.A.a Destination Weddings Grace Ormonde Wedding Styles promotions are running for our Destination Weddings & Honeymoon marketing. Both on social media and online at the Wedding Styles Page. Hotels that are open for weddings have reported that they had a strong 2023 due to re -bookings from closed properties due to hurricane Ian. 2024 seems to have a bit of a slow start but are beginning to pick up. We do expect a slight drop in overall weddings due to the re -bookings from covid have decreased and are over at this point. The CVB continues to promote through Sophisticated Weddings, Grace Ormonde, and Equally Wed. Currently the CVB is planning a photoshoot for weddings in the destination for the month of May 2023. Grace Ormnde Wedding Style • RA low 5d -Q The best wedding destinations offer unique sights and guest experiences to make the week or weekend extra special. In honor of April being Earth Month, we're highlighting the natural beauty of Everglades National Park - part of Florida's scenkc Paradise Coast. For a more casual wedding setting with an adventurous spirit the Everglades offers natural wonders acid a taste of Old Flofida. alternatively, couples can make nearby Naples of Marco Island the "home base" for their w... See more You and 39 others 5 comments 2 share_ Packet Pg. 182 11.A.a LGBTQ Due to Claudia Cianfero' s recent trip to ITB in Berlin, we had the pleasure to prepare an LGBTQ inclusive itinerary for the Editor in Chief for Spartacus International Gay Guide, DirK Baumgartl who visited the destination from April 10 —12, 2023. 1 escorted him through the destination visiting various unique museums and attractions such as Revs Museum, Naples Botanical Garden, and the Naples Pride Center. Claudia ended the visit with a beautiful sunset cruise aboard the Naples Princess. Engagement p 01 87 116 32 105 Un 2 2 Leads PiuirP Trnwal I was able to prepare and present to over 430 VAX Vacation Access travel agents a 30-minute webinar about our destination and what it has to offer. In the presentation Ian recovery was covered with all hotels that are open for business, destination weddings and various attractions as well. We also showed agents how to become a Paradise Coast Specialist through our Travel agent academy. The CVB was offered a free virtual tradeshow opportunity. The All -American Roadshow had taken place on April 13th, and we had the opportunity to chat with 105 agents, we had 116 video views and 32 brochure downloads. Although not well attended it was still good exposure and did not cost us anything to be present. Upcoming Strategic Initiatives May 16-18, 2023 - TomonTour.de German LGBTQ Luxury Journalist coming to the destination June 25, 2023 — St. Pete Pride Aug 1st — Aug 3rd, 2023 — FLOCC Florida's Outcoast Convention Tampa FL Packet Pg. 183 11.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power April 1-30, 2023 PERIOD AT A GLANCE April 2023 April 2022 / 2021 April 2023 Media Interactions 37 April 2022 — 23 April 2021 - 210 Journalists/Influencers Hosted 2 April 2022 — 1 April 2021 - 2 Journalists/ Influencer Activity: • Influencer Vetting — Shazia, a travel and lifestyle blogger based in Atlanta, GA visiting Marco Island in June. Declined to host, however we will offer suggestions for coverage during her stay • Influencer Vetting —Julia Randall, influencer for Stays and Getaways for June visit to promote summer travel, wellness, and couple's travel. • Influencer Vetting — Sara Tucker social media Instagram and TikTok influencer for June visit to promote summer travel from the New York, Atlanta, Charleston, Charlotte markets • Influencer Vetting - Daniela + Nicola Martinez social media influencers with @twooutsiders for June visit to promote summer travel for the Miami market • Influencer Vetting - Aesky Bonnaire, influencer with @asekyb for June visit to promote summer travel focusing on family travel. • Influencer Vetting — Scott Eddy, influencer for May visit to promote summer travel focusing on wellness. • Influencer Vetting — Lauren West influencer with @laurensashleywest for June visit to promote summer travel from Tampa, St. Pete, NYC, Tallahassee markets focusing on wellness/couples • Journalist Vetting - Rachel Rothman, Chief Technologist and Executive Technical Director, Good Housekeeping is visiting with her family — husband and three children (3, 5 and 6) — exploring the destination's attractions for future coverage online and potential print inclusion. • Journalist Vetting - Jennifer Broome, representing Local Now (streaming service of The Weather Channel) in destination covering Big Cypress and the Everglades • Broadcast Opportunity Vetting — researched potential opportunity with The Real Housewives of Miami to film within the destination. • FAM Itinerary creation — Gale Gay Horton - June visit - Sea Salt, The French, and Naples Botanical Garden • FAM Itinerary creation —.Jennifer Broome of Local Now - Big Cypress. Packet Pg. 184 11.A.a • FAM Itinerary creation — Rachel Rothman of Good Housekeeping - family focus - Pure Florida, Golisano Children's Museum, and the Naples Zoo. • Image Request - Ludwig Verbruggen of Joker, Visit USA Belgium, eco-friendly options in Everglades • Image Request - Annette Eckhardt of Diamonde for promotion travel publication • Image Request - Toni Tedescucci of South Shore Media for Florida Travel & Lifestyles magazine • Image Request - Anna Phillips of the Evening Standard for British Airways Florida advertorial • Image Request — James Smith of MommyPoppins.com for travel post for traveling with children • Image Request — Christian Dose of Magazines 360' NordAmerika, advertorial about Florida's Paradise Coast • Image Request — Danny O'Brien of BAH for digital display and skins. • Image Request — Susan Martin of Tampa Bay Times for story on Naples in upcoming Florida travel issue. • Image Request —Toni Tedescucci of Florida Travel & Lifestyles Magazine for Sept/Oct issue about the best Eco Tours in Florida. • Image Request — Adrian Phillips — Nat Geo / UK- Audubon Corkscrew Swamp, dolphin Explorer and Ten Thousand Islands images Hosted: • Journalist Hosted: Rachel Rothman, Good Housekeeping is visiting with her family for article on the destination's attractions for future coverage online and potential print inclusion. • Journalist Hosted: Jennifer Broome, representing Local Now (streaming service of The Weather Channel) focusing on Big Cypress and the Everglades Activity: • Continued monitoring of red tide and Sargassum seaweed status • Implemented social media influencer campaign for Artis-Naples' Mean Girls Show — to drive awareness and ticket sales. • Reviewed content and copy for Destination Reps newsletter — has over 1,000 emails on its distribution. • Supplied images for destination webpage for The Ritz -Carlton, Naples. • Assisted Group Sales with fact checking and accuracy of information for their Wellness Webinar • Monitored website for relevance and updated content. Removed Naples Pier pictures and updated copy for beach locations that are still not accessible. • Monitored beach restoration berm placement and activity. • Attended Press Club of SWFL Luncheon. Keynote was the growth of Pickleball in Naples • Directing efforts for Garden & Gun culinary campaign and details of September 141" event. • RFP for new Media Monitoring Service — solicited three bids and send to procurement • Attended Web EOC Training at Emergency Operations Center • Annual planning meeting with Paradise Advertising and Lou Hammond Group to determine FY 2023 / 2024 strategic marketing plan. • Met Meg Stepanian, new Executive Director of 51" Avenue South BID to discuss collaboration and partnership with CVB. • Reviewed and scored 2023 Arts & Culture Grant Applications • Attended local hospitality networking event on 4/20/2023. Packet Pg. 185 11.A.a Regional and International PR Initiatives: • Creating National Travel & Tourism Week social media campaign • Reviewed and finalized itineraries for summer Influencer visits to the destination • Introductory visit and tour of Ave Maria New Home & Welcome Center. Discussed collaborative opportunities and upcoming events. Website Listings, Events and Deals • Created, updated, or deleted 63 event listings for the website. Research shows that in April we had 8952 views on the events page. The events landing page for April went from the second most viewed page to the fifth most viewed page but Things to do which leads to the Event age was second most viewed. • Created or updated 1 deal on www.ParadiseCoast.com. 0 1773 unique views from individuals searching deals. o Deals page views were down 6% compared to 2022, and down 34% for 2021 views. • In April we updated or deleted 8 business listing on the website. Administration & Writings • Continuation of IDSS database project — cleanup and streamlining content • Collated TDC partner and marketing reports • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO ZOOM call. • Prepared April TDC PR Report. • Drafted and reviewed April 2023 Coastlines Partner newsletter • Completed required County training programs • Drafted and submitted Destinations Florida April and NTTW articles News & Press Releases: https://www.paradisecoast.com/media-center/the-news/10-best-florida-pit-stops-other-than- daytona-beach-the-auto-obsessed https://www.paradisecoast.com/media-center/the-news/10-best-attractions-car-lovers-across-the-us https://www.paradisecoast.com/media-center/the-news/where-to-stay-the-sunshine-state Packet Pg. 186 11.A.a GULFSHORE BUSINESS BOUTHWE9T FtORIOA'S BEST VIEW OF BUSINESS Collier County experiences lower tourism impacts than last year BY SAMANTHA ROESLER APRIL 18. 2023 PHOTO CREDIT:TIM ATEN APRIL 18, 2023 1 V51 As Southwest Florida's tourist season concluded in March, Collier County experienced a 20% year -over -year decline in visitors when compared to March 2022, Tourism Director Paul Beirnes said during Monday's Tourism Development Council meeting. "I will tell you that we're tracking and interpreting a lot of influences within the travel industry right now," Beirnes said. "We've probably never seen so much fragmented, ever -changing elements." The county's tourism staff are still tracking impacts from Hurricane Ian, a recent red tide outbreak and how political decisions on the state level are influencing people's decisions in visiting Florida. "Whether it is anti -left, anti -right, pro -governor, pro -anything, it is really fragmented," Beirnes said. "It is not one side or another, it's just a lot of lot of discussions that just simply brought Florida into the fray." As the U.S. reaches a post-COVID-19 mentality, some attention has been taken away from Florida as other states reopened during the pandemic, Beirnes said, calling the trend "Florida fatigue." Packet Pg. 187 11.A.a "Over the last couple of years, we have witnessed a tremendous amount of benefit in Florida on tourism," he said. "That is occupancy, average daily rate, spending, but what is happening now is that people are getting a little more comfortable going into [other] major city centers." Collier County welcomed 270,000 visitors last month, resulting in an almost 30% year -over -year decrease in economic impact from more than $750 million to less than $550 million. Downs & St. Germain Research President Joseph St. Germain said the tourism down could be caused by an uncertain economic future for the country. VISITORS ROOM NIGHTS VISITOR DAYS 271,700 262,700 1,901,900 341k 2.42m 2721, 290k 263k 1.90m 20.4% from 2022 - 9.5% from 2022 - 21.5%from 2022 Mer-22 ■Mar-23 "When we think about finances in an impending economic downturn, whether or not there is an economic downturn, some people make decisions like there's going to be," he said. With Collier's two major beach hotels, The Ritz -Carlton, Naples, and La Playa Beach & Golf Resort, still closed six months after Hurricane Ian, hotel occupancy decreased compared to March 2022. Occupancy is down more than 6% with the average daily rate at $404, an almost 20% decrease from last vear. ".'L?nlE DAILY RATE REV'NU' —.:WAI'_��?LL g00M 2 76.0% $405.74 $308.43 n 92.2% 76.0% $gg3.60 $W0 34 $397.39 — -7.5%from 2022 -16.1%from 2022 -22.4%from 2022 f Mar-22 ■Mar-23 s. so�r.e.sm rt.�n 1 So far this year, tourism has brought more than $1.2 billion to Collier County. Looking ahead to the summer months, more destinations will be traveled compared to last year, especially internationally. However, the county's tourism team will continue to work toward bringing people to Florida's Paradise Coast all year long through marketing with large groups. Packet Pg. 188 11.A.a "A lot of times peak season takes care of itself," Lisa Chamberlain of the Naples, Marco Island and Everglades Convention and Visitors Bureau said. "Don't get me wrong, it's awesome, we have some people looking at us in high season and they can pay the rates and then we welcome them as well. But our goal is to look into the future and meet face to face with the clients, the organizations that can afford our destination to begin with, so we're not spinning our wheels and bring them here." Collier County experiences lower tourism impacts than last year Author: Samantha Roesler. Gulfshore Business Published: April 16. 2023 / Updated: April 18. 2023 GULFSHORE BUSINESS As Southwest Florida's tourist season concluded in March, Collier County experienced a 20% year -over -year decline in visitors when compared to March 2022, Tourism Director Paul Beirnes said during Tuesday's Tourism Development Council meeting. "I will tell you that we're tracking and interpreting a lot of influences within the travel industry right now," Beirnes said. "We've probably never seen so much fragmented, ever -changing elements." The county's tourism staff are still tracking impacts from Hurricane Ian, a recent red tide outbreak and how political decisions on the state level are influencing people's decisions in visiting Florida. To read more at Gulfshore Business, click here. Packet Pg. 189 11.A.a TOWN&COUNTRY Leisure > Trevel The Best Small Towns in Florida Are Big on Charm Get the best of both worlds with idyllic beaches and quaint downtown districts. The Sunshine State is known for big cities, like the glitzy metropolis of Miami and the bustling Orlando with all its Disney attractions. But it's also home to unique and special small towns —in case nightlife and rollercoasters aren't your thing. Escape to one of these destinations for a dreamy getaway, where you can relax, sure, but also try new activities, dine on delicious food, and shop til you drop. Think: New England and European charm —but with some of the most pristine beaches at your fingertips. Want to feel like you're in Spain? Head to Pensacola. Italy? Venice, of course! French Riviera? Post up at Rosemary Beach, off of Scenic Highway 30A. We're talking brick -paved streets, old -school trolleys, lighthouses galore (photo ops, anyone?), pastel cottages, welcoming inns, cute cafes, vibrant Main Streets (New York isn't the only state with a Park Avenue!), and more. And almost all of these towns are just steps (or a bike ride) away from glorious white sand and brilliantly blue water. While not all of these Florida destinations are technically small towns (some are neighborhoods within a city), we think you'll agree that they feel quaint, personal, and belong on this list. Which one are you booking first? Naples It's no wonder retirees flack here. You get pristine beaches nndpicruresque neighborhoods [hat instantly Feel like home. Blocks from the famous Naples Pier is Thud Street Soudr—where youll find palm trees, pastel hull hnp, shops, bistros, fountains, and more. Naples e-n has an upscale Wth A-- of its .—I Packet Pg. 190 11.A.a O©OO Sian Up m Coastal B RE EZE..,. „ f jW Marriott Gives Back 5uhminxd epr n, mzz �jo - - t11i=-r.n�rt, [ommissi:,ner,[ii—a."ILY Kegler,a der¢and CEO d:c-i 5hamn—k... d, mineral xanager, Jw Manion am yam xe=on;y aei— ,M�n�,. aa�m�xap .w ahom ,m.71 —hoe=. f V ® $ LN F] On Tuesday, April 18th, special guests from local government, convention and visitors bureau and the Collier Community Foundation gathered at the JW Akarriott Marco Island Beach Resort for the culmination of the resort's Return to Paradise Campaign - In the wake of Hurricane Ian and Tropical Storm Nicole late last year, the effort was launched to entice visitors back to the idyllic tropical setting of Marco Island and showthat the community was readyand waiting for guests. The program featured various incentives and packages for travelers and locals alike to come and enjoy all the resort had to offer and showcase that tourism was thriving in the wake or the storms. A portion of the proceeds from various experiences across spa, golf, culinary and event sales was donated to the Collier Community Foundation's Collier Comes Together Hurricane Fund. Thanks to the resort's commitment, a grand total of $110,582.79 was collected and given to the fund creating an impressive positive impact for a varietyof different local organizations_ Packet Pg. 191 11.A.a "The JW Marriott certainly leads the way in philanthropic community support for our region, and this effort is just one of the many examples of how they give back to the community," said District One County Commissioner Rick La -Castro. "I also must share praise for Eileen and the amazing team at the Collier Community Foundation. Their passion and ability to direct funding to where it is needed mosttruly creates a tangible positive impact. These two powerhouses corning together can do so much for Collier County and through their shared resources, spread the support even further." Paul Beirnes, Executive Director for the Naples, Marco Island, Everglades Convention and Visitors Bureau remarked, "This contribution is yet another testament to haw vital tourism is to the quality of life in Collier County and how the power of travel can be used as a force for goad right here in our community_" Eileen Connolly-Keesler, President and CEO of Collier Community Foundation said, "This is an amazing gift from the jW Marriott and will help so many people who desperately need it. We thank them so much for their partnership and support to help restore, recover and revitalize our county and community." Sharon Lockwood, General Manager of the JW Marriott Marco Island Beach Resort gave thanks back to Collier Community Foundation. "I have tremendous gratitude and respect for the important work that the Collier Community Foundation does for our local region," Lockwood said. "I am also grateful that we are able to support their endeavors and that our commitment to create positive impact in the community as part of our Serve 360 initiative is a part of who we are as a company_ It was critical to us that this donation remained in our county to directly benefit those we care about, and this partnership has done just that" GULFSHORE BUSINESS SOUTHWEST FLORIGA'8 BEBT VIEW OF BUSINESS Collier County's Paradise Coast Sports Complex posts higher revenues than anticipated BY SAMANTHA ROESLER APRIL 27, 2023 PHOTO CREOIT:PARAOISE COAST SPORTS COMPLEX Paradise Coast Sports Complex continues to make positive revenue gains since Hurricane Ian, General Manager Adrian Moses said during a financial report to the Collier County Board of Commissions on Tuesday. Packet Pg. 192 11.A.a The East Naples complex near the Collier Boulevard and Interstate 75 interchange reported $1.2 million in revenue from October 2022 through March 2023, which was $500,000 more than its target operating budget for this point in the year. After operating costs, the facility made an $85,000 profit over the six-month period. "The remarkable success that we've had this fiscal year so far, literally, started with the hurricane," Moses said. "The facility was fully booked in October and, unfortunately, we had to cancel everything in October." Instead of seeing the devastation of the storm as a challenge, Moses saw it as an opportunity. Impacts from the storm didn't keep the sports complex from booking displaced events, including the Peace River Conference youth football championships. The complex also provided recovery sites for first responders. In November, it hosted a food stamp collection event where 33,000 Florida families redeemed and collected food stamps after the storm. Clearwater -based Sports Facilities Cos., which took over management of Paradise Sports Complex in 2021, continues to work to prove the county's multimillion -dollar investment in the project was a good one. The six- month $85,000 profit came despite the company budgeting to host events on 10 fields while operating just five The facility planned to add five more fields to be finished by November, but delays pushed back the opening of the additional fields to May. "I lead a very committed and talented team, which is very committed and competitive," Moses said. "We didn't see the fact that we had budgeted for 10 but only had five fields as a challenge. We saw it as an opportunity, and we went after every single revenue opportunity there was, and these are the results that have come from that." Great Wolf Lodge, which began construction last July adjacent to the sports complex, is anticipated to be a large source of tourism revenue for the county. Commissioner Rick LoCastro sought to ensure conversations between the two companies were initiated to avoid conflict. "The way that we are presenting our relationship with Great Wolf Lodge so far has been incredibly positive," Moses said. "Similar with Uline construction that's next door, we look at each other as neighbors, and we want to be good neighbors. With Great Wolf Lodge, we have begun discussions about where our large events are on the calendar and connecting their business objectives with our business objectives to try and find synergies there." Future goals for Paradise Coast Sports Complex include adding internet connectivity across the facility, allowing it to better compete for bookings with new sports facilities in the region and across the country, Moses said. "Adding the ability for us to have internet at each field so that events can be [livestreamed] is something that's going to keep us at the forefront, and it's going to keep us from falling down the pecking order every year a new complex in a nice place [opens]," Moses said. "We need to keep ourselves relevant, and we need to keep ourselves at the top of that tree." Implementing internet connectivity across the complex is estimated to cost up to $125,000. The proposed improvement, along with an increased cost of products, led the complex to seek an additional $400,000 for this year's budget, pushing it to $900,000. Sports Facilities Management's Jack Adams projected the extra investment will result in an additional $100,000 in profit for the county. Commissioner William McDaniel asked for a revenue analysis of the Paradise Sports Complex -operated food truck to determine if it's worth operating over creating contracts with independent vendors. Packet Pg. 193 11.A.a "There's a lot of management that goes along [with a food truck]. You've got food spoilage, you've got storage, you've got stuff that's going on you have to buy for, you must plan for," he said. "Whereas if we didn't have our own food truck, we pick up the phone and call five [trucks] to come and serve 6,000 people that are showing up for the weekend, and we wouldn't have the management and the overhead and the expenses that are attributable to that." Moses said private food trucks are still hired for larger events, and the complex -operated food truck is a benefit from a marketing standpoint. "What I would suggest is the cost of running the food truck, and the ability for us to take it out to community events helps us not only from a revenue standpoint, but it gives us another reason to get out into the community and [allows] the facility to let people, who may or may not know it exists know that we do exist," Moses said. Commissioner Dan Kowal agreed it's time to analyze how cost-effective the food truck is. "If the food truck isn't making money, we're not going to use the people's money to make money," he said. "We have to make sure it's online and making money." The board unanimously voted to approve the budget amendment for a $400,000 increase to the complex's budget. Packet Pg. 194 11.A.a GULFSHORE BUSINESS. BOUTHWE9T FLORIOA'B BEST VIEW OF BUOINESS Pickleball continues massive growth, especially in SWFL BTJUSTIN PAPTOCKI APFIL 1.2028 PHPTD CR EDIT:BRl01A TIET2 rA� aKu:: In ntid =4pa thousands e: wLiwrs Mll descend Iipcs the PKIPbal] capitalo2 the wo1d The6+comtNapluP`€kleballcaataf:nFas xaplescortr=itS,Parkwallhostabantn,800professionalpiMeball players during the alinto us open Pickleballcchampion<-hips.aboat j4.00D 9PR=tD1Sw latteoddusingtbe soaa- day stretdL I?otel stays: rv�urant rats and oher ente-rainxuent wEntur: dD_-mg that time bete wall generate as utb ,ted Sia mllioo emoomicimpa€tfor Colliez CODaty. ifs ooe cfthe top pick]ebaIl destinations :o the world, but it ww t that long apothat this =-culled picUEball capital was jOst a worn-drnlm skate nark and anduwed tennis ta=_ lfau3thin�__ the t-ansforstationis indicath-e ofjnsthcwquickh this qulrk3--�Eoundsag sportbas caughton. Pkhleball LE the Fast-2st-gow iRg sport in the conatr;. jLbout ¢8 m Mien people pla}led is so2r: a€ MAing to a report trom the S[1e*tii � Fitie=_s ]ndustry �,eciatiom. ThaYs np about �% from Soso. M moae z makp_ same. the sport Ss Fairlyea-cyto pickup—thinl ofitm a mixc`tEnTbJ and p5og-pCng—anda0 you oeedi a -aLquet and alittlehand-ere Ora: dination. It's eaAaron theicints fa¢tmnis Less tmtlq than golf and able to bep1ay2dcmVA : which is aphis daring apandemir t3n[iC=_ goaebeynndjnst ale��ne a€tiro:tf iC=_ hecamsgg ab bus=. There aze the professional cir€mts where pro pxklebalf pT25m!s t•awxl the world to compete Investors such as Tom Brady andLeErno Jameshaveputbig mcmev iotchiajor League PicMEball vtich leatunes 12 teams natianwtde Encludigg the rk dasmash. pmOd]q representing the sunshinestate. Locally, Napks PkcklebaIlceoterowM--a Sob stOm=i Ls luveL=ginateaminthenewti-ationalPicIdEballLrmgue a.5o,aud-oEderleagnathat wfl host toamaments acre==- the mnotrf starting iD Ama BDtif IMU oaD't make it to a match jwrt tms cm your T4- PicklebaIltcuma=ls a'ebmadcast lux on maja* nemork�; the Lis open's f uah will be oa cs.i sports. Lwa the Team chauuel bets started shower pick]ehall matches- It that daELn't =-lake your appetite far the game; you can bead to a Chicken N Pickle or Camp Pickleball trap TopGolf-esgne restaurant ohaina that feature food, dr.OM and pick]ebaIlcourts. P nd if;on mEmed the tw c-hoaz 'spore Comedy' special Melded' onCEO, yon can FOditcm ParamonntPlus. 'I see people pfayLugpkkleballin co—erd,ils n.,'x;ay_= Terri Graham: ime of the fouDdera of the us Open who pmiousls wuked'or so }rears in the sporting goods industry. 'M mind-bcggUg,T hat'shappeDiag. T'se never seen growthbletb:s Ea any sport' Read the full article here: https://www.gulfshorebusiness.com/pickleball-continues-massive-growth-especially-in-swfl/ le t0 Iq LO N M N O N O O 4- to r_ O Q d R N r C ty t V R a Packet Pg. 195 11.A.a Naples businesses feeling the impact of fewer visitors in SwFL Reporter: Asha Patel / Writer: Paul Dolan, Joey Pelle rg ino Published: April 24, 2023 / Updated: April 25, 2023 Businesses feeling the impact of fewer visitors in Naples Fewer people are passing through Southwest Florida International Airport. In March, there was a 23% drop in passenger traffic compared to March 2022. Share Play Video Fewer people are passing through Southwest Florida International Airport. In March, there was a 23% drop in passenger traffic compared to March 2022. Businesses on Naples' Fifth Avenue are some of many feeling the impact. WINK News spoke to a few business owners who said that last year they had plenty more reservations and longer wait times, meaning more work and more money. Jose Miranda is a host at the Italian restaurant Vergina, located at 700 5th Ave. S. He has worked there for almost five years and says he sees a marked difference between the 2022 tourism season and this year. Packet Pg. 196 11.A.a "It's always been good. This year is the first time we experienced it to slow down [a] little sooner than expected; we're still picking up here and there," Miranda said. Miranda says it has still been a good year for them, but they are trying to find more ways to bring in customers. ", lucky to be in a prime location here in the center of Fifth Avenue... we attract people, we got a nice patio, good food, we got events coming up. We're still trying to do things to keep people coming in," Miranda said. Down the street, at Bistro 821, Manager Grace Ramirez says her restaurant is having a different experience. "Same in the earlier hours, but honestly more during the later hours, and that's new... that's new for us," Ramirez said." We did expect to see a slight impact due to the hurricane. However we had the opposite: We had great success and seeing a lot of people come from the Fort Myers -Bonita area to visit us, so it's been wonderful overall." According to the Lee County Port Authority, tourism season is anywhere from November to March. During March, 1,166,442 passengers traveled through RSW, which was a 23% drop compared to the previous year. Naple's residents Marilyn and Tony Cappone say getting a reservation at a restaurant on Fifth Avenue in any year is a scramble. "We have friends coming, we have a lot of people that wanna visit; we say, 'The places you want, we have to make reservations, otherwise you can't expect to just call up in two days and get a reservation at the time that you want,"' Cappone said. Business owners who feel the impact of less tourism tell WINK they are hopeful things will pick back up within the next few months with the approach of Mother's Day and Father's Day. Read the full story here: Naple's businesses feeling the impact of fewer visitors in SWFL (winknews.com Packet Pg. 197 11.A.a Naples Daily News NEWS US Open Pickleball Championships: Nine numbers that tell the story Mark H. Bickel + I Fort Myers News -Press Published 5-05 a.m- ET April 18, 2023 JONES&-t, Horn q"Iq Of then* Us PICKLEBALL CHAMPI❑NSWP5� N � P L S.FL2D Here are some of the key numbers for the US Open Pickleball championships being played in Collier County from April 14-22. US Open Pickleball Championships: By the Numbers 3,000 - There are more than 3,000 professional and amateur players of all ages playing this week at the East Naples Community Park, home of the US Open Pickleball championships since 2016. 29 - The number of countries represented in the field of players. 50 - There is at least one player from every state in the United States competing. Packet Pg. 198 11.A.a 35,000+ - The number of spectators that are expected to attend and watch matches, including inside the world- famous ZingZang Championship Court. 8 - Age of the youngest player competing in the US Open Pickleball. 88 - Age of the oldest player competing in the US Open Pickleball Championships. 5,000+ - The number of matches that will be played on the grounds of the East Naples Community Park this week. 64 - The number of pickleball courts at the East Naples Community Park $125,000 - The amount of money in the record prize purse for 2023. Pickleball enthusiasts flock to East Naples for the 2023 US Championships Ryan Arnog.M — 75 PMEDT,T Apn116,223 Packet Pg. 199 11.A.a EAST NAPLES, Fla. — The United States Pickleball Championships have kicked off at East Naples Community Park for its 2023 tournament. "Pickleball and Naples, if you think about it, this event is on people's bucket list," said Chris Evon, one of the founders of the U.S. Open. The event, which is the largest pickleball tournament in the entire world, was founded and brought to East Naples in 2014. 30,000+ fans are expected to be in attendance over the next week to watch a pool of more than 3,000 players, according to event organizers. Both those numbers would be all-time attendance records. sk2 U.S. Open Pickleball Championships begin in Naples Sarah Mankowitz — 2 17 PM EDT, Tue April 'I S, 2G2: NAPLES, Fla. — It's a pickleball party! Packet Pg. 200 11.A.a The first day of tournament play started today for the U.S. Open Pickleball Championships, and the people and players are showing up at the East Naples Community Park in big numbers. The tournament is the largest pickleball party in the entire world. We have people here from all 50 states and over 29 different countries. Jordan Steinberg is participating in today's event. He's come all the way from New York. "I've just been playing a lot of tournaments lately back in New York, so it's a little different there playing indoors," explains Steinberg. Organizers are predicting about 10 million dollars to be brought into the county from this event that hosts 30 thousand spectators, all to kick back and watch some pickleball play. "Ready to play and hopefully it's a good day, Steinberg said. %AJ11%CU C)PBS Arts and Culture Over 3,000 players flood Naples for U.S. Open pickleball games WGCU I By Cary Barber, Andrea Melendez Published April 19, 2023 at 4.26 PM EDT Andrea fiWendez / WGCU Scenes from the Minio OS OPEN Picklehall Championships in Naples. Florida, during Tuesday's play. Over 3000 athletes participated and over5000 matches of Picklehall will he played. Finals will be played on Saturday. Packet Pg. 201 11.A.a The US Open Pickleball Championships are taking place this week in Naples, with more than 3,000 players flooding into town to play more than 5,000 matches — and the players love the sport. Dean Guyer of Bend, Oregon, together with his partner Nikki Cooper, won a gold medal in age 35+ mixed doubles on Tuesday. "I love pickleball so much that I started a clothing company," Guyer said. " I've been playing for like three years. I just love the accessibility and approachability of the sport. I come from tennis, like a lot of these guys. And there's just a lot more sociability with pickleball." He and his partner Nikki Cooper have been having a blast in Florida. "It's a fun tournament. It's a big party," Cooper said. "Tons of nice people. Great competition from all over the world. Really honored to be here." The tournament features all sorts of categories, with players matched up by age, by level of play, by singles and doubles, and more. Susannah Barr of Boise, Idaho, and Dave Weinbach of Madison, Wisconsin, won their "split age" match Tuesday in an intense battle. "This is a really fun event because it's a split age," Barr said. Reporter: "What does split age mean?" Barr: "So it's a senior player with an under-50 player." Reporter: "And you're the under 50 player." Barr: "Thank you, yes I am. Not by much, but I am." Her partner, Dave Weinbach, is well known in pickleball circles. He too loves the accessibility of the sport. Packet Pg. 202 11.A.a Pickleball is life "The other thing that's so nice about pickleball is there's no barriers to entry," Weinbach said. "Like anybody can play. It's so easy to get started. And I teach a lot. And I have people in my clinics from age five, to age 100." The tournament wraps up Saturday, April 22, with the finals broadcast that day from 5 to 7 PM on CBS Sports Network. Thr Tor (E.Jah (�i�1111itL'jP Chatham's Boughton And Hojnoski Win Pickleball U5 Open Title In Florida 03 May 2023 By: Brad Joyal V Topics: Pickleball IWA-mint• WCHE 7RED BY MAW A RITAVILI�E. )AARG) Chatham residents Nat Boughton and Tony Hojnoski pose after winning gold medals at the Minto US Open Pickleball Championships, which ran from April 15 to 22 in Naples, Fla. COURTESY PHOTO Like many people from Cape Cod and beyond, Nat Boughton discovered pickleball during the COVID-19 pandemic. Boughton and his wife Nancy quickly became enamored with the sport, often playing with their children the same way that people play tennis. "We didn't know the rules, so we played like it was tennis and tattooed each other," Boughton said. "Then my wife happened to be at the real courts, and someone said we didn't know what we were doing and taught us the game." Packet Pg. 203 11.A.a Less than three years later, the Boughtons have developed into elite players. It's not uncommon for the couple — who live in Chatham full time — to leave tournaments with gold medals. In April, Nat added another championship medal to his collection when he partnered with part-time Chatham resident Tony Hojnoski to claim the 60-plus 4.0 Division title at the Minto US Open Pickleball Championships in Naples, Fla. The US Open is widely regarded as the world's most prestigious pickleball event, attracting thousands of players from around the world to Naples from April 15 to 22. "You get folks from all over the globe, and it was very exciting to participate," said Boughton, who recently turned 61. "It was a big, huge event with live music and all the pros were there. There was a ton of pressure because it's the US Open. The finals went to three games; we won the first, lost the second and then battled back to win the third." Although Boughton and Hojnoski had played before, it was the tandem's first time competing in a tournament together. "We were somewhat familiar, but it's always interesting because I'm a lefty and that changes the dynamics," Boughton said. "Having your forehands in the middle makes a huge difference. It's advantageous that way." While Boughton said being a lefty has certainly helped him experience success — he and his wife have recently claimed two gold medals while playing together in qualifying tournaments — he also attributes his pickleball prowess to his past athletic achievements, especially his soccer background playing for the Division I men's program at Hartwick College in New York. "That's part of what I love about pickleball, it's that hand -eye coordination," he said. "Being a goalkeeper, I'm used to people hitting the ball as hard as they can at me." Aside from getting his competitive juices flowing, Boughton appreciates the social aspect that comes with pickleball. The sport has helped him, and his wife make dozens of friends from around the Cape and beyond, including a large group of Cape residents who also attended the US Open. "The bottom line is it's such a great social activity and it doesn't matter the quality of how you play, you just meet a ton of people that become great, great friends," Boughton said. "There are six couples that rented an Airbnb down in Florida and we were playing cards and having cocktails and I made the comment, 'You know, none of us knew each other a year ago and now we're at this place in Del Ray. And the best part about it is I like everyone, and it has nothing to do with my kids."' While pickleball has helped Boughton experience the thrills of succeeding at competition, he encourages others from all walks of life to give it a shot. "Anybody can play it," he said. "If you're trying to figure out something that's active and social, come out and try pickleball because you'll do just that. It's something that bridges the gap between age and wealth and all of those pieces of the puzzle." Packet Pg. 204 11.A.a USA TO DAY 1 OBes# A-- TRAVEL Car-nival: 10 best I. AIL� — attractions for car CHOICE lovers across the US hliiz23 —A These places will really get your motor running Beat Attraction for Car Lovers (2023) APRIL 21. 2023 Photo couitess.- of The Re-,s Institute No. 7: Revs Institute - Naples, Florida The automobiles showcased at the Revs Lnstitute in Naples are among the most important and rarest bunt, almost all meticulously restored to peak operational condition. Visitors can see more than 100 vehicles from 1896 to 1995, including a 1939 Mercedes -Berra W154 Grand Prix, 1896 Panhard et Levassor Wagonette and the first Porsche 550-01. Packet Pg. 205 11.A.a USA TO DAY 1 0Bes# 10 best Florida pit stops other than Daytona Beach for the auto - obsessed Admire classic cars, take driving lessons and learn all about auto history By Chelle Koster Walton [W.- Naples Local Expert APRIL 25. 2023 Make a pit stop at Revs Institute in Naples rahihits at Rees include fun facts, historic images and in-depth information — Photo oourteg of Chele Koster Ltiahon Designated a 'rorldng museum,' Revs Institute stands cut for its nonprofit mission to obsen°e history and innovation through the ttizndshield of the automobile. A 2023 USA TODAY toBest Readers' Choice Award winner for Best Attraction for Car Lovers, it was originally named the Collier Museum, for collector Miles Collier, who was the grandfather of Naples' Collier County's namesake. (On a related note, Barron Collier eras largely responsible for the building of Tamiami Trail across swampy South Florida, so transportation is in this familc s genes.) Today, Revs Institute displays about too classic cars inside the museum's garage, as well as for appearances at special events. Car enthusiasts can stop by on Saturdays for self - guided or docent -led tours. Four sections of the museum divide the motor machines into several categories, including Porsche, historical cultural, sports and racing exhibits. Packet Pg. 206 11.A.a Paroade. Where To Stay in the Sunshine State-27 Best Resorts in Florida, From Disney to Key West Get a healthy dose of luxury along with your vitamin D. BETH ANN MAVEP • APR 14, 2023 11. iW Marriott Marco Island Beach Resort Michael Kleinberg Photography Set on three miles of seemingly untouched private shores beside the Gulf of Mexico, this hotel offers sunny, contemporary rooms with flat screens. A dozen restaurants, including a sushi bar and Italian eatery, ensure the question "What's for dinner?" is always answered. You can spend your time at the multiple pools or a pair of 18- hole golf courses. But free shuttle transport makes coming and going a breeze. Packet Pg. 207 11.A.a yahoo.4,11ife Where 7o Stay in the Sunshine State-27 Best Resorts in Florida, From Disney to Key West Beth Ann Mayer April 13, 2023 - 10 min read Get a healthy dose of luxury along with your vitamin D. They don't call Florida 'The Sunshine State" for nothing. With a subtropical climate and palm -tree -lined beaches, the southeast state is the go -to spot for snowbirds, retirees and people who think the four seasons are overrated. And we've got the very best resorts in Florida so you can thrive in the gorgeous region as well. A 70-and-sunny November day isn't considered "unseasonably warm" in areas like Key West. Florida is also home to Disney World —a legendary spot for kids to meet Mickey and Minnie and adults to meet their favorite cocktails at one of the downtown watering holes. There are Florida resorts for everyone! Like any good subtropical locale worth its weight in salt, Florida is home to its fair share of resorts and beautiful destinations for people of all ages. From Disney resorts that add extra magic to your Magic Kingdom trip to luxe vacation options for adult -only affairs, these are the best places to stay during a Floridian escape. Here at Aarade.com, we're all about sharing products we love with our audience. When you make a purchase on an item seen on this page, we may earn a commission, however, all picks are independently chosen unless otherwise mentioned. 11. JW Marriott Marco Island Beach Resort Set on three miles of seemingly untouched private shores beside the Gulf of Mexico, this hotel offers sunny, contemporary rooms with flat screens. A dozen restaurants, including a sushi bar and Italian eatery, ensure the question "What's for dinner?" is always answered. You can spend your time at the multiple pools or a pair of 18-hole golf courses. But free shuttle transport makes coming and going a breeze. Packet Pg. 208 11.A.a r:I UI'll llwxly*m 171H1II:1W: Y1z0111r:�suiDl1]r:IR DI01:�l=:t1YMA101019C APRIL 2023 2023 2022 Twitter Accounts (1) Twitter Tweets & DMs Sent: 11 Twitter Tweets & DMs Sent: 25 Engagements: 162 Engagements: 215 Link Clicks: 11 Link Clicks: 21 Followers Gained: 11 Followers Gained: 30 Impressions: 3,914 Impressions: 7,024 Facebook Accounts (5) Facebook Posts Sent: 38 Facebook Posts Sent: 107 Engagements: 111,339 Engagements: 44,944 Link Clicks: 22,883 Link Clicks: 9,010 New Fans: 225 New Fans: 218 Impressions: 6,620,253 Impressions: 1,111,461 Instagram Accounts (3) Instagram Media Sent: 58 Instagram Media Sent: 29 Engagements: 4,846 Engagements: 1,477 Followers Gained: 732 Followers Gained: 81 Instagram Impressions: 874,393 Instagram Impressions: 40,411 CrowdRiff 10k interactions and 33k views 9k interactions and 24k views ThresHold360 86,866 Views / 179,891 Engaged Views Data not available Notable Tasks • Produce video for National Travel & Tourism Week • Social Media Monitoring of the red tide situation • Ongoing IDSS Database Project • Facebook Live: Third Street South Farmers Market, Clam Pass, Tigertail Beach, and Conrad Williams Glassblowing. • Post -hurricane cleanup of website images • Repair Broken website links • Update the "In the News" section, highlighting various destination coverage. • Produce Instagram destination guides • Capture various destination videos & images for Social Media Marketing. • Update website media center with various PR & publication initiatives • Update various partner listings • Write monthly Coastlines article • Review Social Media posts with Brazil Social Team • Accumulate User Generated Content of the Destination for Social Media Marketing. • Conduct weekly Social Media Content Meeting • Renew Website Domains. 0 a a� w 0 E T) �L 0 co v LO N M N O N L 0 (n r_ 0 a U) r_ 0) E U 2 a Packet Pg. 209 11.A.a TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Reporting Period: April 1 - 30, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 544 320 Number of Tour Operator Contacts 27 3 Number of FAM's/Site Visits 0 1 Number Trade Shows Attended 1 2 EVENTS RECAP: ASTA South Florida Chapter — Spring Fling April 1— 2, 2023 This is an annual trade show that the South FL chapter puts on each year that brings in all the travel advisors that live on the east coast of FL (Miami —Jupiter). I was surprised that few came from out of state too. This is a must do event each year because we need Florida business in the summer/fall months. It is our top market in the off season, and we must stay top of mind. Key takeaway: Travel Advisors are busier than ever booking cruises and European vacations. PR FAM Tour — German Market April 12, 2023 Packet Pg. 210 11.A.a As a result of one of our ITB meetings in March, we had the opportunity to host Dirk Baumgartl, Editor in Chief for Spartacus International Gay Guide, April 10 — 12, 2023. Michelle Pirre escorted him on April 11t" and I escorted him on the Naples Princes on April 12 for a sunset dinner cruise since I had met him at ITB in March. He thoroughly enjoyed the destination, and we hope to see his article soon. Destination Ambassador FAM April 16 —19, 2023 As mentioned in the previous report. We are participating in a new co-op program with Visit Florida and Northstar Travel Group's Travel Weekly and Travel Age West which included a social media contest and influencer campaign where 2 advisors are chosen to participate in a FAM to our destination, sharing firsthand accounts of their experience with their followers, in real time on their social media accounts. Our destination Ambassadors were Debbie Ellis and Tracy Calvanese. They were here for 3 nights and experienced all we have to offer in Naples, Marco Island, and the Everglades. During their visit, they posted several times on their respective Facebook pages. Now they will participate in the Travel Weekly May 151h webinar where they will share their experience during my segment. Tracy Calvanese Travel o. April 14 at 6:30 PM ' O 1 have been named one of Travel Weekly & VISIT FLORIDA's Advisor Ambassadors and I will be sharing my experiences In Naples, Marco Island, and the Everglades over the coming days! Stay tuned!!C #visitflorida #Travel weeklyus travel ag ewest, #Thel'aradiseCoast #SunshineMemory #LoveFL TIAYEL WEEKLY Branchli Canada Faceli Posts March 9, 2023 March 24, 2023 Packet Pg. 211 11.A.a Branch Up is a free Facebook marketing tool for Canadian Travel Professionals. Visit Florida partnered with BranchUp and gave us the opportunity to participate in two complimentary Branch Up posts in February and two in March. March Analytics (received April 12): Image Post Campaign Date Agents Fans Reach Engagement Eng. Clicks {%1 Discover Naples, Marco Island, and the Everglades with their beautiful white sand beaches, wide open spaces, and endless possibilities. When looking to escape the winter blues, ONLY Paradise will do! #ParadiseCoast Image Post Channel your inner adventurer with a visit to the many barrier islands in Naples, Marco Island, and the Everglades. North America's only subtropical preserve, home to alligators, crocodiles, and over 350 species of birds. Because when you want an adventure to deliver the best of everything, ONLY Paradise will do! #ParadiseCoast Visit Florida Mar 2023 Visit Florida Mar 2023 2023-03-09 1,311 605,662 28,400 413 1% 145 Campaign Date Agents Fans Reach Engagement Eng. Clicks M 2023-03-24 1,317 604,012 23,580 298 1% 80 vv hN�[W wF+eesna .+tt ene nz"lan aNFv ✓radee F�W.an.� mywmno dm.w9m ana me • w.m.�.a�miu..w yin. w.i clmrM�s a Packet Pg. 212 11.A.a Travel Aeent Academ April 1 — 30, 2023 report EnmllTents: All Tlme 845 COUNT Graduates Unit1:All Time t 473 UNIT 1 COMPLETED Enmllments: YTD 212 COUNT aye Gmduates Una l: YTD 133 UNIT 1 COMPLETED Enrollments: Selected Date Range 34 COUNT Ad Graduates Unit 1: Selected Date Range 25 UNIT 1 COMPLETED Enrollments: Las[ 7 Days 2 COUNT Graduates Unit L Last 7 Days 2 UNIT 1 COMPLETED UK/Ireland, German and Latam offices I continue to oversee our international teams to finalize co-op campaigns, promo items, proofing articles and financial needs. Annette Eckhardt will in destination May 16 —19, 2023 prior to going to IPW. IPW appointment are out and we are now manual scheduling. Upcoming Strategic Initiatives: May 15 — Travel Weekly Webinar with our two destination ambassadors May 21— 25, 2023 — IPW, San Antonio r a Packet Pg. 213 11.A.a .srvi.4�.s� BRAZIL TRADE & PR ACTIONS • 42 Travel agents trained • 21 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 10 Media Calls Strategies in Progress: • Search for opportunities of non -cost trainings in Tour Operators and travel agencies in Sao Paulo. ARG E NTI NA • Actions with Trade: 20 Sales Calls 9 Trainings 177 Agents trained CHILE • 15 sales calls to promote & develop the Paradise Coast • 20 Successful Contact • 8 and more Post Instagram • 1 mailing • 1 New Joint Ventures to create new activities. COLOM BIA During April, the team carried out 10 interactions, including maintenance sales calls and virtual / face-to- face meetings in Bogota, reaching a total of 20 travel professionals. Activities to be developed in May: - A new follow-up meeting will be held with Aviamarketing, the agency that is defining its actions as the new exclusive representative of Virtuoso in Colombia. - The team will meet again with Price Travel to review the details of the Coop to be developed during the next months. - An average of 6 meetings with prospective agencies and 10 maintenance sales calls are expected. Packet Pg. 214 11.A.a 4 e-flyers will be sent to AVIAREPS Colombia's database. Reach: approx. +2.4K leads per mailing. Total reach 9.61K. MEXICO • 22 Targeted sales calls to promote PC • 1 training webinar with a new potential tour operator in Guadalajara city • Product development: ■ Packages to Naples and Marco Island with Hotelbeds & Travel Inn • 35 meetings with Trade and consumer media • Media reach: 125,980 Strategies in Progress: • Preparing the Press release we will be sending for May • Preparing the monthly email marketing promoting summer season • Webinar with Operadora Concierge and TBO B2B OTA (TBC date) • 25 Sales calls to follow up on Paradise Coast presentation Monthly report highlights to Finance: • Media reach: 125,980 • We are at 50% annual goal in sales calls Packet Pg. 215 11.A.a UK & IRELAND ACTIVITIES - 1-30 April, 2023 Highlight of the Month Full preparations for upcoming events in May: Visit Florida UK & Ireland Sales mission in four cities — Dublin, Cork, Edinburgh and Preston, 2-5 May'23 IPW — International Trade Show — San Antonio TX, 21— 25May'23 See details below under Marketing and Promotional Activity. UK & Ireland Market Update In the latest report released by the Commons, GDP figures from the Office for National Statistics (ONS) show that the UK economy has remained largely the same as last month - "not growing but not shrinking". While earlier forecasts suggested the UK's economy might weaken in the first three months of 2023, new data shows that it is unlikely, and the Chancellor said that the UK was "set to avoid recession". Despite this, the rising cost of living continues to affect households across Britain, as food and energy inflation levels remain high. Consumer prices, as measured by the Consumer Prices Index (CPI), were 10.1% higher in March 2023 than the same time a year before, a rate that is higher than many similar economies. The rising cost of consumer goods and energy, paired with supply chain bottlenecks and strong consumer demand, have driven interest rates up over the past year. Food prices have increased by 19.1% - a 45-year high, while domestic gas prices increased by 129% and domestic electricity prices by 67%. Despite low growth and rising interest rates, there are glimmers of hope that the economy may be picking up. The S&P Global/CIPS Purchasing Managers' Index, a measure of business activity, showed growth levels sitting above forecasters' expectations in estimates for April. Consumer confidence also increased, according to the GfK Consumer Confidence Index, and retail sales rose in the first three months of 2023 compared with the end of 2022. The interest rate is expected to slow in 2023, with signs that global price pressures are subsiding, and the steep rises in energy prices seen in 2022 are set to fall out of the annual comparison. This month, the Prime Minister Rishi Sunak resumed negotiations with India regarding the Free Trade Agreement, with both countries pledging their commitment to delivering an ambitious and mutually beneficial partnership. According to a Downing Street spokesperson, the two leaders agreed to follow up on their discussions at the G7 meeting and the G20 Summit being hosted by India later in the year. Meanwhile, Sunak is preparing a deal with the European Commission which will allow UK passport Packet Pg. 216 11.A.a holders to use a -gates at EU airports. The agreement aims to improve Britain's relations with the EU and speed up border crossings. The EU plans to introduce two separate but related entry systems later this year and in 2024. The EU's Entry/Exit System (EES), due to be introduced at the end of this year, will involve automatic registration of visitors from non-EU countries each time they cross a border. Sunak has come under fire from a coalition of business leaders this month, calling for the return of tax- free shopping for overseas tourists. A report by The Daily Telegraph indicated that international shoppers are ditching London for EU destinations to avoid VAT hits, after tax-free shopping was scrapped by the PM in 2020. Marketing, Sales and Promotional Activity Trade Overview April was a relatively optimistic month for the travel sector despite the cost -of -living crunch. Consumers are still prioritising travel, demonstrated by a travel sector expenditure increase shown in Barclays recent data, while other areas, such as hospitality, leisure and household expenditure, are seeing a slow decline. It seems that the British public are setting aside money usually spent elsewhere to spend on their holidays with overall year -on -year spend growth of more than 24%. The US Travel Association estimates that 1.2 trillion was spent in 2022, however this is still mainly driven by domestic travel. US Travel Association president and chief executive Geoff Freeman spoke about this, advising the industry "must focus on fully restoring the international and business travel segments to continue growing this critical driver of the US economy." Many tour operators within the UK are reporting promising post-Covid recovery figures. Saga is expecting its travel brands to grow further in the next year, with a reported revenue of £108.4m in their 22-23 financial results, more than 10 times that in the previous year. This, combined with a range of new product offerings such as private jet tours and tailormade holidays, means the group is optimistic that growth will continue. Tui is planning its biggest -ever programme for next summer, with 1.1 million additional seats and at least 11 additional aircraft operating from UK regional airports. The summer 2024 programme, which launched this month will add up to 550,000 additional Tui UK holidays. Additionally, Travel Counsellors has seen record breaking sales for the past 14 months, its leisure departures in 2023 have reached £404 million, a 37% increase since 2022. Easyjet has reported strong summer bookings following a successful Easter with around 1,600 flights a day and 99.8% in operation, despite the impact of French air traffic control strikes. And with 88% of Easyjet Holidays already sold for summer, the outlook is positive. Jet2.com has seen a similar result and expects a profit of almost £400 million for the year to March 31. The airline is investing further to increase summer bookings. Packet Pg. 217 11.A.a Additionally, ATOL released its latest figures, which have revealed that those renewing their licences are expecting passenger numbers to continue to grow over the next twelve months. Jet2holidays, TUI, loveholidays, On the Beach and Booking.com make up the current top five licence holders. Airports continued to face some challenges this month, with further strikes in air traffic control and airport staff. A new report has shown that this has led to a 39% spike in flight cancellations so far this year compared with pre-Covid 2019. Both Heathrow and Glasgow airports have threatened further industrial action in the coming months. Airport representatives, however, reported that even with the strikes, the airports performed well. During the holidays, London Gatwick served 177 destinations meaning the airport was back to serving 90% of its pre pandemic schedule and will continue to introduce new routes to its offering over the next year. Heathrow also saw a very busy Easter weekend, claiming its "strong contingency plans have kept the airport running smoothly throughout the strike period." The discussion surrounding sustainability continued at the Global Sustainable Destinations Summit at the beginning of April. Jesus Maria Alquezar Sabadie, European Commission Directorate General for Environment, said that: "We need to reduce energy consumption, emissions, water consumption, waste. [But] you can't do everything at once." and that "tourism is not lagging behind" other sectors. Others agreed, stating that the way forward is when destinations, service providers and experts get together to work on the customer journey and create awareness. Abta chief executive Mark Tanzer told the summit: "There are huge challenges, but I've been encouraged by the level of engagement. We couldn't have had a summit like this 10 years ago." Events UPCOMING EVENTS 2023 DATE EVENT LOCATION May British Airways Holidays/BA co-op campaign UK 2 — 5 May Visit Florida Travel Trade Sales Mission UK & Ireland 20 -25 May IPW- International Trade Show San Antonio, Tx Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include: Packet Pg. 218 11.A.a Visit Florida Sales Mission, UK & Ireland - Dublin, Cork, Edinburgh and Preston — 2-5 May 2023 Planning for our participation at this upcoming interactive travel agents and tour operator agents training sales mission, with the estimated reach of 200 travel sales teams. As requested by Visit Florida to ensure all our individual brands receive recognition we have been asked to supply give- a -way items initially this was to be on the theme of culinary in line with V. FI sponsorship with Michelin Guide - we were encouraged to provide appropriate give -a -ways. This theme was later altered due to an issue with customs and requested to choose another item. We research and selected very useful backpacks with our logo — all approved by CVB. Evidence indicates longevity of use maximising brand awareness and exposure for the destination. We worked with Paradise Advertising to ensure our logos and guidelines were correct and exact format. The logo colour production was an excellent match to our original pantone - see images below. Additionally, we were requested to provide prize package stays for the sales mission. Visit Florida will then match different regions to combine a full Florida trip with flights provided by Aer Lingus. Most destinations provided one offering for the four events (with one Florida trip per event). We were able, however, to offer 4 x stays at each of the four events — ensuring Florida's Paradise Coast destination exposure in Dublin, Cork, Edinburgh and at Gold Medal tour operator in Preston. Our industry partners were Inn at Pelican Bay offering 3 x 2-night stays including breakfast and Naples Grande Beach Resort offering 1 x 3 night stay. Ongoing planning in progress with travel arrangements. IPW International Trade Show, San Antonio TX, 20-25 May 2023 Packet Pg. 219 11.A.a Cross checking on our appointments and working with CVB to ensure all meetings are requested in advance with the appropriate top selling and most influential tour operators enabling us to drive increased and incremental business into Paradise Coast. While targeting the focus region of UK and Ireland we are also researching and recommending outreach across France, Scandinavia and Italy. Additionally planning travel arrangements. Roller Banners: We have been working to update our promotional/display materials and coordinating this production — all approved by CVB. New and refreshed roller banners have now been produced to use at upcoming events in the UK and Ireland and with ongoing activity. We worked closely with Paradise Advertising to create current artwork, reflecting 'ONLY Paradise Will DO' messaging. The banners include two large standard pull up banners and two smaller tabletop banners — to include our 'Stay connected with social outreach' messaging and additional QR code. See below: Small Table top banners: Packet Pg. 220 11.A.a Large Pull up Banners: LNAPLES MARCO ISLAND EVERGLADES- FLORIDA'S RARAOISE COAST ti Ongoing follow up: We are following up on earlier discussions to develop a number of opportunities and aiming to confirm activity and activation moving forward. Our overarching aim is to influence visitation for the low season summer months and into next year. Partners include and not limited to: Virgin Atlantic Holidays/ Trailfinders / British Airways/ US Airtours and travelplanners/ JTA travel/ American Holidays, Ireland plus Florida partners for co-op activity. British Airways Holidays and British Airways (BAH): As part of the BAH co-op campaign with Visit Florida and The Evening Standard print and digital publication, we have worked closely with the BAH team in April to finalise content for a destination article and website skin. A briefing document was originally shared with BAH including destination messaging, with various negotiations ongoing with the team to ensure the destination is named correctly and key messages included. We have ensured the campaign includes a direct Call to Action Packet Pg. 221 11.A.a (CTA) driving additional room nights into Paradise Coast. Additional assets provided by OMMAC to ensure activation. Virgin Atlantic Holidays (VAH): Ongoing discussions continue and ensuring correct product offerings are in place as one of their top selling properties begins to come back on sale. We are reviewing co-op marketing opportunities as the previous opportunity was more an awareness activation. We have highlighted an opportunity via National Geographic Traveller and hope VAH will act at the CTA. Trailfinders: On the back of Trailfinders having just completed double digit growth over their previous best year ever with USA selling as one of the top worldwide destinations. We are in discussion and hope to have a proposal for co-op activity in order to grow our room night numbers and offerings. America As You Like It: Ongoing - request review to ensure the CTA will convert to actual increased room night bookings, ongoing follow up in progress on coop activity. Inn at Pelican Bay— Introduction: Phone call meeting — introduction to Inn at Pelican Bay — very interested to expand their reach within the UK & Ireland Market. Digital Training programme: On an ongoing basis we are reviewing and updating our information to ensure most accurate details are included — we are aiming to roll our trade incentive as we cross into the summer months as retail trade have more time to review training. Trade and Media Tool Kit for Use: On an ongoing basis updating and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'ONLY Paradise will Do' key messaging — updated with in the strapline — all very relevant as UK and Ireland visitors return, many for the first time since early 2020, and now following the hurricane. We continue to follow the lead and guidance from the CVB for all our messaging. Co-op Marketing and Paradise Advertising We continue to ensure the UK & Ireland budget allocation is aligned within Paradise Adv to enable the activation of co-op tour operator marketing. Ongoing follow up and approval by the CVB Packet Pg. 222 11.A.a Updates: Industry updates included within our CVB monthly Zoom meeting for planning and reference — all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. We are closely monitoring our stock as we prepare for the new Visitor Guides expected with in coming months. Public Relations and Communications Activity Media Overview - Trends & Media U TRENDS Media focus in April covered a variety of travel topics including active adventures and city breaks for spring, and long -haul wellness and sustainability trends in the lead up to summer. At the beginning of the month, Easter holiday content was covered across all the major titles. Themes included family walking destinations, with Wanderlust printing 'Walk Sri Lanka's newest trail' and the best European getaways, with stories such as '14 great French breaks by rail', 'Eurostar Escapes' and 'Rail travel in Europe' - a reflection of two key trends for 2023 - sustainability and rail travel. April saw a wide range of long -haul destinations featured with an adventure and wellness focus, with national titles including The Daily Telegraph printing 'Where the super -rich go to feel decades younger' and Wanderlust covering 'Soulful sleeps in New Orleans'. Additionally, The Daily Express covered many US -focused features, such as 'Nevada's state parks and clear skies' and 'California Dreaming', with content further emphasising the trend for holidaymakers putting their health at the centre of their travel plans, especially in the wake of the pandemic. Sustainability has been a key trend for some time, which has only continued to grow in popularity. Wanderlust's Travel Green List, which included Japan, Australia and the Pacific, and The Daily Telegraph's'Homestay holidays', featuring slow travel in Japan and Africa, both demonstrating the ever- increasing movement of tourists looking for a more eco-conscious way of travelling. Additionally, many features have centred around relaxation staycations in the UK, leading up to summer, with key destinations including Suffolk, Lancashire, Wales and Cornwall, aimed at price - conscious Brits looking to holiday closer to home. Looking ahead to the King's coronation, royal themed travel stories have hit the news again, with The Sunday Times covering 'The forgotten region of Croatia that is making wine for the Coronation' and Daily Mail featuring'King's Coronation celebrations in the UK'. For those looking to escape the UK for the celebrations, publications such as iWeekend printed 'Coronation escapes that won't cost king's ransom', including several European destinations. Packet Pg. 223 11.A.a MEDIA UPDATES April saw several journalists moves at national and regional newspapers, which included both Laura Mulley, Contributing Travel Editor, and Victoria Gray, Group Lifestyle Editor, leaving Reach PLC to begin work as freelance journalists. Laura Millar left her role as Travel Editor at Metro and continues to work as a freelance journalist. Andy Morton at The Press and Journal has changed beat from Food & Drink to become Health & Wellbeing Journalist at the same publication. Several travel publications also experienced changes, with Travel Weekly appointing a new Reporter, Andrew McQuarrie. BA High Life saw Florence Derrick leave as Digital Editor to welcome a new position as Editor at Selamta Magazine. Chris Waywell has left his role as Deputy Editor and Chief Sub -Editor at Time Out. Other news across glossy and lifestyle magazines saw the announcement that news site Buzzfeednews.com is to cease operation, with redeployments to other parts of the business. Mob Kitchen has released a brand-new subscriber platform, Mob+, to give their customers more of what they love. Included is the newly launched 'Pinch', an online magazine filled with articles, recipes, tips and tricks that is only accessible to Mob+ subscribers. The articles deep dive into the history, culture and science of food, explaining the origins of people's favourite dishes. PR Activity In April, the team proactively pitched the following on behalf of Florida's Paradise Coast: Multi -destination roundups (3): • 13 Destinations Around the World to Fuel your Inner Creative • Pride of Place: 11 LGBTQ+ Friendly Destinations around the world • Ten Destinations Helping to Stop Food Waste TravMedia requests (4): • National Geographic Traveller: Camping, Glamping and quirky hotels in the US • Sleeper Magazine: Earth Day Feature - Sustainable Hotels • Travel Bulletin: Luxury Holidays • Travel Weekly: Weddings & Honeymoon Destinations PR Coverage MEDIA DATE PUBLICATION JOURNALIST HEADLINE REACH EAV ($) TYPE 10 best National Parks for bird 17.04.23 Online Julia Clarke 1,500,000 $37,573 Advnture.com watching in the US Packet Pg. 224 11.A.a 26.04.23 Travel Daily Online Kanchan Nath Top ten destinations helping to213,630 $5,351 stop food waste 28.04.23 Travel Daily Online Kanchan Nath Top 13 destinations around the 213,630 $5,351 world to fuel your inner creative TOTAL (3) 1,927,260 $48,275 Media Meetings (4) The team met with four media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • Armchair Explorer - Aaron Millar, Freelance Writer and Producer • British Film Institute - Megan Friedman, Business Partnerships Manager • Content Creator - Ashlee Major Moss • Freelance -Annabel Illingworth Events & Webinars (1) 'TravMedia Meets' Webinar, 4 April The team attended the TravMedia Meets webinar on Sustainability and Travel PR. Four of the UK's top sustainability experts shared their take on how comms professionals can address sustainability and communicate their brands' green credentials effectively in campaigns, while avoiding greenwashing. Experts who provided the insights were: • Green Traveller - Richard Hammond, Founder • LOTUS - Kate McWilliams, Managing Director • Sabre -Tess Longfield, Head of Communications • The Sunday Times - Chris Haslam, Chief Travel Writer Social Media Activity Social Media Overview Icelandair launches "Easy to stop, hard to leave" global campaign The campaign was created to promote Icelandair's stopover booking option, which allows travellers to pause in Iceland for several days on their way between Europe and North America for the same price as booking a journey with a short transfer at the airport. The hero video shows the boarding call - and hunt across a variety of iconic Icelandic sights - for Oliver, a connecting passenger who has gone AWOL on his stopover in Iceland. Packet Pg. 225 11.A.a 0 Paradise Coast UK & Ira11 .._ bl F d by Spiour _.1 O 15 April a 17:53 - 0 Today on World Art Day, celebrate the beauty and wonder d Hispanic arts in Florida's pared lse Coast. 8.a hltps.ffbit.lyf3JXgiz0 #Florida #naples #florib sl lte #southflorida #napleaflorida #tloridativing #flor'rdaphotogra ph. r #paradisecoaet Botticelli's Venus becomes a social media influencer The Italian Tourism Ministry has snapped up perhaps the biggest influencer around by choosing the Roman goddess Venus, from Sandro Botticelli's 15th century renaissance masterpiece, as the face of its latest campaign. In "Italia: Open to Meraviglia" —which translates as "Italy: Open to Wonder" - a modernised Venus wears a mini -skirt and takes selfies in front of Italian landmarks, such as St. Mark's Basilica in Venice and the Colosseum in Rome. This Venus also has an Instagram account with 162k followers and counting. Twitter tests new visual display formats Twitter is looking to give its visual elements more focus. This includes updating the display of the Media tab on user profiles to a more Instagram-like grid, which could make it a more engaging experience. It may also potentially include a dedicated in-app tab for videos, with a TikTok-like stream of video content that users can easily scroll through, showcasing the best of Twitter's video uploads in real time. Social Media Highlights - Facebook Number of posts: 10 Paradise Coast UK &Ireland pobl isheC by Sproul S: 'a 0 April a[ 11.54 0 Celebrate World Earth Day and inplore the Naples botanical Garden! a, Discover over 170 acres of stunning gardens, including a butterf€y house and a water garden w Head ovarhare for more info and a LIVE video of the Garden Itself https_jfbii_Iyf3Ki9inp #Wo IdEarthDay #florida #nap]es #flaridal'rfe #scuthflorida 4naplestlorida #floridaliving #flondaphctographer #pann isecoast Packet Pg. 226 11.A.a OP ... di— Coast UK 1, Ireland Publisbetl by 5pmuL Soda{ ®- ]April at 1B'3o 0 Warm up for Easter the dqM way by planning your next trip to Florida's Paradise Coast and alE the events that a re on offer th Is year_ v .�- Mtps:ffhit. Iy13KOfgck #Ilorida #maples #floridalife#so.thfi. ida #naplesfl—d. #dondaliving #lloridaphobographor #paradisecoast Peradiae Coast UK 11Ireland Publisbetl by Sprpu[ Bociai 0 3 Apnl al t8'.GB 0 Celebrate Find a Rainbow oay the Florida way by exploring Naplea, krtarco Island and tha Everglades and find put why It . known as Florida's Paradise Coast. f #OA.Paradise #Florida #naples #11ortdallfe #southflorida #naplesflurida #flaridaliving #Iloridaphntograpt— #paradisecoast Packet Pg. 227 11.A.a MONTHLY SALES & MARKETING ACTIVITIES APRIL 2023 DACH & BENELUX MARKETS DIAMQNDE SUMMARY OF ACHIEVEMENTS 0 Final preparations for the kick-off of our exclusive creative art campaign with German tour operator America Unlimited Final preparation of our attendance at IPW from May 20-25, 2023 in San Antonio Final approvals of our joint B2B/B2C luxury marketing campaign with CANUSA, The Keys and The Palm Beaches and preparation for the CANUSA virtual staff training on May 4 Publication of our standalone Paradise Coast podcast with Swiss tour operator go2travel on April 24 Content preparation for of our 62C online marketing campaign with Argus Reisen Content preparation for our joint 62C campaign with Visit Florida and German high -gloss travel publication AMERICA Journal Final content preparation for our standalone Paradise Coast advertorial at German travel publication "360 Grad Nordamerika" Content preparation for our joint e-marketing campaign (NIL/Landing Page) w. Crystal River & The Keys and Tourlane Confirmation of our massive 132C "Summer Push" campaign with German OTA Expedia Group Confirmation of our participation at 1326 Summer Event of Eurowings Discover on June 15 Confirmation of our participation at 1326 event of Swiss tour operator go2travel on Sep 5 SALES ACTIVITIES - B2B & B2C 0 Para Tours, Wilma Stigter, Product Manager USA, Switzerland NAP Sales Interaction Requested an appointment with us for IPW. Specialized in USA and Canada , offering fly&drives, small group tours, motorhomes, nature trips very much interested into outdoor, National Parks, off the beaten path's activities. Learned that they plan to extend their portfolio and would like to offer Florida. NAP would be very much of interest for them. She will request an IPW appointment with us to discuss program options. 0 Meso Reisen GmbH, Yvonne Lau, Product Manager, Germany Packet Pg. 228 11.A.a NAP Sales Interaction Hold a conference all with Yvonne Lau, new Product Manager North and Latin America of meso reisen, Berlin Gave a full product presentation on NAP (visited our region lastly in 2011) Mainly selling F/d through Florida and NAP is part of their roundtrips. Their core clientele are mainly families, average stay 14 nights, also popular in the summer month. Still receiving many requests but their main issue now to realize booking are the high rates for car rental and accommodation. Booking through ATI. Asked to accommodation tip in the Everglades: suggested Ivey House and/or Parkway Motel (liked the style). Planning a 62C Event on Nov 10 in Berlin for approx.: 100 clients, 5-6 destination will have the opportunity to attend with 15 min live presentation and the presentation will be afterwards available on the tube channel of Meso. Will be attending IPW, unfortunately no app match with us. o CRD Touristik, Svenja Eisenacher, Marketing Manager, Germany NAP Sales Interaction Video Campaign w. Florida Keys running 2 more weeks (until end of April) Final reporting will be available at IPW Asked for timeline (SoMe Posts / newsletter) — feedback from CRD is still open. o Fairflight Touristik GmbH, Kristian Lehmann, General Manager, Germany NAP Sales Interaction Following our ITB correspondence we received the marketing proposal of Fairflight Touristik for attendance with brochure distribution at German consumer shows in fall 2023 / winter 2024. At each of their 4 key consumer tradeshows in Eastern Germany, FAIRFLIGHT will distribute 200 copies of our German language consumer brochures at their booth. These tradeshows will take place in Erfurt ("Reisen & Caravan" ; 29,000 visitors ; October 28 — 31, 2023), Leipzig ("TC Touristik & Caravaning" ; 55,000 visitors ; November 22 — 26, 2023), Magdeburg ("Tourism & Caravaning" ;17,200 visitors ; January 05 — 07, 2024) and Dresden ("Reisemesse" ; 34,000 visitors ; January 26 — 28, 2024). In order to implement the actions, FAIRFLIGHT is asking for financial support to cover part of their expenses. For implementation, FAIRLFIGHT will charge EUR 1,200. (plus VAT 19%) After the success of our last cooperation, we will suggest to participate in this opportunity and will plan it in our new budget FY 23/24 o DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany NAP Sales Interaction DER Touristik has just launched a new reservation system, unfortunately with some delays but now Katja informed us about the latest room night statistics: Jan 1— Dec 31, 2022 —1.626 room nights Jan 1— Marc 31, 2023 —104 room nights April 1, 2023 — March 31, 2024 — 577 room nights (by April 18) Outlook: positive o Knecht Reisen AG, Anja Meier, Product Manager North America, Switzerland NAP Sales Interaction ITB Follow-up: Anja forwarded as discussed at ITB the proposal for joint marketing activities. The next upcoming project the standalone Florida mini brochure / 24 pages / circulation 10,000 / validity: 2 years, distribution: 132C mailing, travel agencies, events, travel shows. Sample: https://www.ppaper.de/b300lO9O/catalogs/2020/l/index.html Costs double page: EUR 750, minimum 10 Florida partners, Content deadline. end of July Packet Pg. 229 11.A.a The mini brochure will the destination content pages in the catalogue and will be the basis for travel agents and clients for inspiration. Regarding the requested room nights, the marketing department will come back to us. o CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President, Germany NAP Sales Interaction Kolja has sent us a comprehensive report from 2015 until today. Please see below: 2015 - 3.175 room nights 2016 - 3.335 room nights 2017 - 3.365 room nights 2018 - 2.895 room nights 2019 - 3.320 room nights 2022 - 1.376 room nights 2023 - 2.160 room nights (YTD 2.4.2023) Comment Kolja: In terms of revenues, things are looking much better due to the increase in hotel prices; as of now, we are only about 14% behind the full year 2019 for 2023, so we are confident that we will already exceed 2019 again by the end of the year. o CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany NAP Sales Interaction Followed up with Pia on their room nights for 2022. Registered a total of 425 RN FY 2022. This is a reach 77% of 2019 number Also the 2nd Product Manager USA, Britta Hueneburg will be in NAP May 2-4. She is staying at the Inn of Naples. We arranged comp. tickets for the Botanical Garden and Miss Naples for her. o Argus Reisen, Dirk Buttner, CEO, Germany NAP Sales Interaction Dirk reported 110 RN in 2022 in Naples, Marco Island & Everglades - unfortunately a little less than before COVID. One reason was the hurricane in September. There are usually still short-term bookings for FL come in. 2023 is also a bit less than usual, because in the good booking phase in fall/winter the pictures of the destruction were still in the minds of the customers, and they don't really differentiate between Ft. Myers and the regions around it. Provided the content for our online marketing campaign which will start in May to support summer sales. The campaign will start in May 2023- o FTI Touristik AG, PM North America, Florian Renner, Group Head Destination North America , Switzerland NAP Sales Interaction Statement Florian Renner: FTI business to Naples, Marco Island & Everglades In 21/22, we unfortunately fell a good bit short of our record year in 2019 in your region. We only achieved just under half the revenue at about 20% of room nights (RN). This puts you well behind our US average (just under 2019 revenue at half the RN) and below our FL result (2019 revenue slightly exceeded at one-third the RN). One is clearly feeling the impact of the Domestic market in Florida as a whole and in your region, with significantly Packet Pg. 230 11.A.a higher prices and noticeable availability issues. Then, of course, there was the hurricane late in the year. In 22/23, however, we are back on track to reach our sales from 18/19 with somewhat reduced RN. So, we are seeing some easing in prices. Since we're also expecting more last-minute bookings this year than we traditionally did before the pandemic, my current forecast would be that we'll reach our 18/19 revenue at about of RN. o Tourlane, Arlett Walleck, Senior Travel Product Manager North America & Iceland, Germany NAP Sales Interaction Forwarded POls, images library links and copyright info to Tourlane for newsletter creation. o Expedia Group Media Solutions, Mario Retzerau, Senior Business Development Manager DACH NAP Sales Interaction NAP 132C Online Marketing Campaign Expedia offered us the following stand-alone 132C online marketing campaign pushing the last-minute summer sales to Paradise Coast: • Passport Ads: target group: travel shoppers who are proactively searching for trips to the US & sun lovers (2,500,000 impressions which will be linked to our landing page • Social Media Marketing incl. 1 Facebook and 1 Insta Post which links to our landing page (227,519 impressions) • Landing page on Paradise Coast including hotels with the best conversion rate • Campaign and site reporting anytime during the campaign Confirmed the cooperation after receiving the approval of Paul Beirnes on April 26 o go2travel GmbH, Robin Engel, Managing Director, Switzerland NAP Sales Interaction Swiss tour operator go2travel offers a B2B event with workshop and networking dinner for its best travel agencies. It is planned to have an exclusive setting with only 4 to 5 other North America partners and 30 hand selected key account travel agencies on Sep 5. After receiving the approval from Paul Beirnes, we confirmed out attendance on April 1 MARKETING ACTIVITIES o Eurowings Discover GmbH, Florian Homm, B2B Manager, Germany NAP Marketing / 62B Event Florian of Eurowings discover informed us yesterday that they are planning a huge summer event for up to 200 travel agents in the Rhine/Main are (hub Frankfurt and surrounding cities) on Jun 15, 2023. As partners they are inviting partner destinations which are served by Eurowings Discover to participate in this 132B event and as we know Florida is a very important partner. To increase the awareness of Naples, Marco Island and the Everglades to the travel agents in hub -region Frankfurt, to be present as preferred destination partner of Eurowings discover and to support them, we recommend participating in this event the Economy Package. The chosen timing for the event (mid of June) is also great (summer break has not started in the Packet Pg. 231 11.A.a region, no public holidays) to support last-minute summer bookings. The event is a planned as a mixture of "travel market" and relaxing networking session afterwards. For the event they have chosen a lakeside spot which is quite popular in the region and very easily accessible after office hours. The event will start with travel market the travel professional will have approx. 2 hours' time to catch up for talk, presentation, etc. with the destinations at the individual table. The participating partner will be listed with name and logo on the registration website of the event and on all event promotion materials. After the travel market an open networking session is planned in a relaxing summer atmosphere. For this event no plenum presentations are planned. Cost share for this event is EUR 850 plus VAT (EUR 1.011,50 / USD 1.111,50 depending on the exchange rate) and we have budgeted this expense in our DiaMonde marketing budget. We confirmed out attendance after receiving the approval of Paul Beirnes on April 25 Sokrativ GmbH & GolfHouse NAP Marketing / 132C Campaign Sokrativ informed that we unfortunately cannot realize the already confirmed immense 132C marketing campaign in June with GolfHouse due to staff changes. The new Marketing Director of GolfHouse has announced a new marketing plan for his year and an instore promotion in June is not in his plan anymore. They would confirm our campaign for December 2023 and this would lead to a much wider reach due to Christmas Shopping, etc. Also December would be a perfect month for to push 2024 sales to Paradise Coast. Due to this we would keep this GolfHouse Promotion our FY 23/24 budget in mind. As alternative we confirmed a 132C Campaign with OTA Expedia to push summer sales. MEDIA / PR / COMMUNICATIONS ACTIVITIES 0 Diversity Tourism GmbH, Tom on Tour, Tom Dedek, Managing Director, Germany We received a request of Tom Dedek and Thomas Boemkes of German LGBTQ online forum TomOnTour, travel advisor of Virtuoso and initiator of the Diversity Gala at ITB 2023 for an individual press trip to Naples from May 16-18. Tom and Thomas are partners in life and in business and for almost 2-decades long successful to inspire the strong LGBTQ community with their travel stories, events and inspiration. So far, they did not know our region, but Florida is highly interested to for their readers and clients. In the past they have done several cooperation with Florida destination. The last big one was with Visit Tampa Bay who were also the main partners for this year's Diversity Gala at ITB. https://www.tomontour.de/tampa-bay-floridas-sunshine-city/ All partners who are support their trip will be included in the Naples story and their website www.tomontour.de, social media channels and the hotels will be listed in the hotel listing on their site. Michelle Pirre confirmed 2 overnights at Naples Grande Beach, Sunset Cruise, various attractions tickets and will host them for dinner on one night to discuss the story. 0 360 Grad medien gbr Mettmann, Stefanie Heine, Germany NAP PR/Media Packet Pg. 232 11.A.a Finalized the content and imagery for our standalone Naples advertorial. The advertorial will be published on June 02, 2023. o Hey!USA, Sebastiaan Klijnen NAP PR/Media Hold a conference call with Sebastiaan of HEY! USA regarding the planned standalone 62C travel magazine on Florida's West Coast to be published in 2024. HEY! USA is the leading USA destination platform in the Netherlands and Belgium and the leading publisher of USA destination content in Dutch language. They have over 380,000 on their social media platforms and 40,000 unique visitors monthly. In May 2023 they will publish a destination guide about Miami and Orlando in June. For 2024 the plan is to publish a magazine for "off the beaten path" visitors for Florida's Gulf Coast. We told him about the procedure and provided him with contact details of Visit Florida USA to check on possibility of a cooperation / support for his individual press trip in spring 2024. He was forwarded already a proposal for this cooperation which we have saved until we hear back regarding VF decision. Kicked -off our 132C campaign with Swiss tour operator go2travel with the publication of the standalone Paradise Coast podcast on April 24. The podcast has been promoted as well on the Facebook page of go2travel. Please see below post: go2travel • Folgen 6?j -G Rei diesem Welter kiannen wir n6cht Anders, als each an die son ige Paradise Coast in Florida zu OAtbihrern,,. '.fear anaergen ga2!T l #k21 The full podcast can be found under below link: https://go2trave1.ch/podcasts/ 132C Marketing campaign with Visit Florida & AMERICA Journal Finalized the content for our 132C Campaign with high -gloss consumer travel magazine AMERICA Journal and Visit Florida. Packet Pg. 233 11.A.a Kicked -off our creative art campaign with German tour operator America Unlimited. The individual created artworks of Naples will be exhibited at art gallery "Kunsthaus Hannover" from May 5-26, 2023 and the exclusive vernissage will be hold on May 4. Please find below the promotion for the exhibition on the website of Kunsthaus Hannover https://www.kunsthaus-hannover.del20231041241thomas-kobusch-naples-sunny-new-paintings/ THOMAS KOBUSCH LA KUNSTHAUS HANNOVER NAPLES I SUNNY NEW PAINTINGS 5. MAI - 26. MAI 2023 ATBIICG NAPLES '* UMI.N.d MMCOISL9ND E'�EF�LAOFS- 2 Packet Pg. 234 11.A.a NAP was included in the monthly newsletter of VUSA Belgium. The newsletter was sent to 1481 subscribers and the opening rate was 29.1% 5 RESTAURANTS DE FRUITS DE MER SUR LA COTE PARADISIAQUE DE LA FLORIDE QVIL FAUT ABSOLUMENT ESSAYER AA NAPLES • MARCO ISLAND EVERGLADES.. FLORIOA-S PARADISE COAST V—trouv - des restaurants de fiuitsde.—I, d.uz—. Naples, Marco Island et Everglades City- deh.lt de mer-Csq—tens de restaurant Impec S,I represents--et4 de concepts e—bianc„ et de Il—dons tout, la Paradise Coast de Florid,. Sails Restaurant hnps:/h .pa Adiseco—m/proMW-ils-r....VU55 Fin Bisn M1nps:lhvww.paratlisecoa .mlpr.fileltin-bis1ro16y4 hfips:Ilwww.paratlisec,asl.c,mlpr,filelswan-riverseatp,tl11666 The Oyster Sociely hnps:Ihvww.paradisecoasl.com/naples Ho IiPh H—VP M1nps:1M1.gFlSM1M1arrvs.c.m1 mI te4A- r� The full outline of the newsletter can be found under below link: https://mailchi.mp/4a34aa8ce2c2/visit-usa-belgium-newsletter- mai-13523328?e=c0cd135d8d NAP has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,3k Followers). Please see following screenshots. Napier., kAarca lstand, Everglades (DF} jV iiihlt 5ich FggthC•h - Mier Everglades Nationaf Park. Florida. 14 Apr G Fem, Fluss, Fataradtow _.. seil 75 Jahren Sind die Everglades ein Wunder der Natty. Dar Boden, der unser Leben beeinllussi Zum Arrsc.._ Mehr anxeigen E Naples, Marco Islam, Everglades (DE) 2- kr.r- G Sand Iw4s&mn den Zetlen - cN@ W&Lsle Last der Welt ti Danko tiffs ennnern, = Danielle Isa belle ... Mehl anzeigen Packet Pg. 235 11.A.a 40 h Plea, tfaror 4s3 , Esrergla - Paradgrse Caast- Fofgen 12. Ay r - fi Vc— E rkannert von wr W— C tlffi n b� zum Abrei73er von Wasserrv[9Chen. F Drocla'S Paradise Coast bcdIeutet SPaB... Meter an za sge:n a aewr-,+e d'--- --ng 4WlNaWem— 9.4aroo OsEand. Everglades - Para-dw-e Coal[ - l<otgen s. Apr c, Eire der treriebtester Strecker weici-rer —i riern Sand a n per Paradise Coast in Flp-ida list Vanderbilt Beach- Et i diesen a--. Mehr an ze.rc� 4 ecwc-ne �ese unerseo r.,.,y - NAP has been allocated a Facebook post on our German 6213 Paradise Coast Facebook Page (348 Followers). Please see following screenshots. Marlina Ulrich ist hier. Naples, ^• Marco island, Everglades (DE). Adinln -14. Apr "Ich hah's min memen eigenen 0HREN geSEHEN" Y7 a`k;»• lief neuhch mein Patenkind aufgeregt `r45; Ich hnde, sie hot's auf den Punkt gebrachl. Denn wean man ganz genau hinhort _. sieht man mit den Ohren halt besonders gul.j"j Man kann sogar mit den Ohren var.,. Mehr anzeigen o Complimentary features provided by our industry network and/or individual travelers. Please see below screenshots: Travel agent on tour in Naples: sinwns sow. a twutsimemroannr ... mt Md.iarr Spain - her: UWW, Veraingta Scum. Ja, n ist .rkA ch r.wderuh4n hier m,r to Ec4r.,.: O� Packet Pg. 236 11.A.a Tour operator America Unlimited promoting our creative art campaign: a Io r' Individual Traveler reporting from vacations in Naples after receiving consulting from DiaMonde: E— Beitrage Beitrage ra np"I feldrandlage Naples 11011feldrandlage 1 Ten Thousand Islands, Florida !lip Gefallt acoandeavors and 21 welteren Personen feldrandlage Herrlicher Boaltrip durch die Mang rovenwalder der Ten Thousand Islands, mil einigen Delfinen, die das Boot begleltet haben, Manatees, interessarnen Vogeln em and des alles bestens erklart 4%je , dal--de.— #tenthousandislands #marcoisland #floridamitkindern #familiepaufreise #southwestf orida r Q 7 • R Gefallt 17 Mal feldrandlage Naples i;06".4U r#naplesflorida #floridamitkindern #paradisecoast #familiepaufreise <— Beitrage feldrendlage Naples Pler Beach r Q V Gefallt 19 Mal feldrendlage These moments r #paredisecoast Naples was included in an online article on April 6 about the current situation after Hurricane Ian at 132C magazine Florida Sun Magazine (quarterly / circ.: 25 k) Packet Pg. 237 11.A.a FLORIDASUN ___ _..._......:_`.. Sud—tflarida nach Hurrikan Ian: Wlederautb•u macht Fortschritte https://www.floridasunmagazine.com/reisen/staedte-regionen/suedwestflorida-nach-hurrikan- ian-wiederaufbau-macht-fortschr/ EVENTS o n/a PROJECTS Created the content "75t" birthday of Everglades Nationalpark" for inclusion in the monthly 13213 newsletter of Visit USA Germany. OTHER SALES ACTIVITIES n/a CONSUMER o Brochure Fulfillment: 4 in total MARKET NEWS o DiaMonde Trends & Forecast • The decline of the broad mass of travelers could result in a lack of infrastructure also affecting luxury travelers. Industry and research specialists therefore warn against "saving themselves" by focusing on the luxury segment. This is only a small target group, which alone cannot sustain an entire tourist infrastructure. Packet Pg. 238 11.A.a • In March, the climate index of the travel industry worsened: 46.5 percent of the companies surveyed believe, that demand for travel services will increase in the next six months compared to the previous year (February: 60.7 percent). That they will remain the same is the opinion of 49.5 percent (February: 33.9 percent). 4.0 percent expect demand to fall (February: 5.4 percent). Source: fvw • Following a survey from Yuogov, 64 percent of the more than 2000 respondents have already booked or are planning one or even several trips for the year 2023. Some of the respondents are considering placing their vacation in the off-season, due to limited travel budgets (23 percent) or are choosing a less expensive vacation destination (17 percent) instead. Only eleven percent are in favor of shortening their stay and only eight percent opt for a lower hotel category. • The luxury travel specialist Select Luxury Travel expects to double its 2019 sales in 2023. Founded 5 years ago, the specialist is on a development course in the luxury segment. Dirk Gowin as Managing Director states, customers are eager to spend money. Exclusive and individual travel experiences are the core goal of their customers, for example a trip with the Harley Davidson on Route66, inclusive luggage transfer. • Changing customer behavior led Dirk Gowin to expand his portfolio with the acquisition of other long -haul travel specialists. A strategic measure to be able to cover individual and specialized trips with all special requirements — all under one roof. This is also to save money with the very time-consuming type of request as normally more time is needed to put such an itinerary together when you are not familiar with it. • There are allegations that the travel agency RTK provided TO FTI with sales data of its other TO members prior to the pandemic. The case is currently under further investigation. Words from our Travel Trade Community (everyday life at the point of sale). • The current booking volume is very high. Travel agencies are satisfied with the current pace of incoming business. • The demands of customers are also very high. The earnings from one booking barely cover the time investment. Requests are very time-consuming to process. • Furthermore, many travel agencies are lacking staff. Terminations and personnel fluctuation have become everyday occurrences and challenges within the travel industry. • Travel agencies note that prices for many products are not being matched against the value. Global price increases are immense and are becoming more of a challenge. • Customers seem to be careless for the moment and still book. However, travel agencies wonder how long this will be possible. Forecasts for future energy price increases are serious. • Upper -middle class TA report a strong need among customers for linked travel services (package tours). The background to this is the massive flight time postponements and flight cancellations as well as the general need for security. • This is not a primary requirement in the luxury segment. Travel designers/travel concierges feel more confident and are not that entangled with rebooking options, hence their customers continue to book independent, individual services. • The central concerns of active sellers are: a) how do we manage the workload with the available staff? Packet Pg. 239 11.A.a b) what happens when customers run out of money. ADDENDUM o n/a ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) Packet Pg. 240 11.A.a PARADISE COAST FILM OFFICE APRIL 2023 PARADISE COAST" FILM COMMISSION MONTH 2O23 12022 2021 Productions 4 2 3 Spending Reported I New or Repeat Client $13K 2 R 1 2 N Working Leads 3 2 3 Meetings Attended 4 4 5 Events/Tradeshows 1 0 0 Media Assisted 0 0 Location Scouts 1 1 1 1 PRODUCTION/ LEAD HIGHLIGHTS: NBA/PULSE COMMERCIALS — NATIONAL TV COMMERCIAL Creating a commercial to run during the NBA playoffs, Pulse Commercials filmed a former player who was thought to be one of the best to ever to play the game, giving his commentary on the games in a satirical ad shot in a private home in Naples. FILM-45 — DOWN RANGE PRODUCTION, INC. - DOCUMENTARY A production crew from Film — 45 was on hand to film at the US Open Pickleball Tournament taking place on the courts at the East Naples Community Park. HGTV/PIETOWN PRODUCTION — TV SERIES "House Hunters "was homesick for Collier County. The television series takes viewers behind the scenes as individuals, couples and families learn what to look for, and how to decide whether or not a home is meant for them and should they make the commitment of a purchase. One of lifestyle TV's biggest success stories, the show is now available on Pluto TV, Disney+, and Hulu platforms. Currently, 885,000 viewers watch the show daily. They filmed in Marco Island -for several days. BRAVEMAN MEDIA — MUSIC VIDEO* Director Sasha Levinson returned to southwest FL to do a music video for the country western vocalists, Home Free. The video was entitled, "Lilly in a Haystack" and was filmed on a local private ranch. (The group won the fourth season of The Sing -Off on NBC in 2013.) MEETINGS AND EVENTS: FILM FLORIDA FRIDAY ZOOM WEBINARS The seminar featured a discussion about the expansion of Virtual Production. Leaders in the virtual production space will discuss the rapid growth and evolution, benefits, cost, future and more. FL is now home to several Packet Pg. 241 11.A.a impressive virtual production studios including LED in Tampa, which has replaced the need for a Green Screen with the creation of an Ultra-4K wall and Vu in Orlando. Panelists include a representative from Vu, Brandstar Studios, Planar and Green Slate Studios. AFCI MONTHLY MEMBERS MEETING The association's monthly meeting was focused on Film Tourism. Expert Stefan Roesch, Director of FilmQuest and newly -appointed Film Commissioner of Film Dunedin and Film Otago Southland was the guest speaker. Stefan provided a primer on film tourism best practices for the members Stefan has a background in production and is a leading film tourism expert. In 2003, he emigrated to New Zealand to embark on the world's first PhD in Film Tourism at the University of Otago. To date, he has presented on the topic as a keynote speaker at more than 40 international conferences, including a presentation to the European Parliament. Worldwide, this year the film industry through tourism generated $67B. An interesting anecdote: After the James Bond film SKYFALL came out Britain launched a tourism initiative, "Live Like Bond" featuring all the standout locations from the film. The response was that 16% of visitors who saw that promotion came to the U.K. and toured the Bond film sites. FILM FLORIDA Maggie McCarty was voted in as a Board Member as a representative from the Film Commissioners Council. This is the third time is her affiliation with the organization that she has been called upon to serve. Naples Cinemathegue: https://www.naplesnews.com/story/news/local/2023/04/14/naples-cinematheque-vintage- movie-theater-bayshore-moves-to-the-next-step-collier-county/70107750007/ Met with founder and two other CVB staff to discuss possible future collaborations. The art house theater and studio space is moving ahead with its plan to become part of the Bayshore Arts community. PARADISE ADVERTISING The film office assisted with two projects brought to the CVB by the agency of record, a photo/video campaign featuring the Paradise Coast and a second installment for The Weather Network Canada. Packet Pg. 242 11.A.a FILM FLORIDA NEWSLETTER Fares of me mn�so-y po tllfL;@F•LLniletla.�pi9. Fe t,u Member P-htf Paradise Coast Rim COMRli55i0A a[aiTy s deeplytlexperle�rsed wIN aI apes ane sires of pineueoov orida�41]CKH£0E 1� 141R.\l)15� COAS'1 *Sasha Levinson's music video that she shot in Naples in STRAIGHT NO CHASER February was selected to open this year's Fort Myers 0a.lrt Film Festival. Kudos to the crew of Braveman Media, Sasha, and the group, Straight No Chaser! UPCOMING STRATEGIC INITIATIVES: Working with filmmaker Justin Souriau-Levine on a feature film project he wants to bring to the area mid -July. It's a film entitled, "Back to the Present" from his company, JSL Studios. Packet Pg. 243 13.A 05/15/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Doc ID: 25415 Item Summary: Next Meeting Date - June 19, 2023 Meeting Date: 05/15/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 05/02/2023 11:35 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 05/02/2023 11:35 AM Approved By: Review: Tourism Office of Management and Budget County Manager's Office Tourism County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Christopher Johnson OMB Geoffrey Willig CMO Analyst Paul Beirnes Director Completed Colleen Greene Attorney Review Ed Finn Deputy County Manager Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending Completed 05/02/2023 11:36 AM Completed 05/02/2023 1:19 PM Completed 05/09/2023 3:46 PM 05/09/2023 3:52 PM Completed 05/09/2023 4:39 PM Completed 05/10/2023 9:02 AM Completed 05/10/2023 1:42 PM 05/15/2023 9:00 AM Packet Pg. 244