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TDC Agenda 04/17/2023COLLIER COUNTY Tourist Development Council AGENDA April 17, 2023 1:00 PM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. April 2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. March 20, 2023 TDC Meeting Minutes 5. Presentations A. Executive Director Update B. Reserves Update - Chris Johnson C. Overview Of Return On Digital Media Efforts Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve a proposal from Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $52,004.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90536). B. Recommendation to approve a proposal from APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for 2024-2025 Local Government Funding Request under Contract No. 18-7432-CZ for time and material not to exceed $26,052.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). Collier County Tourist Development Council Page 2 Printed 411312023 April 2023 8. Old Business Ten Minute Break 9. Marketing Partner Reports A. Marketing Partner Reports 10. Tourism Staff Reports A. Lisa Chamberlain - Manager Group Sales 11. Council Member Discussion 12. Next Scheduled Meeting A. Next Meeting Date May 15, 2023 13. Adjournment Collier County Tourist Development Council Page 3 Printed 411312023 4.B.1 04/17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 25135 Item Summary: March 20, 2023 TDC Meeting Minutes Meeting Date: 04/17/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 04/04/2023 11:56 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 04/04/2023 11:56 AM Approved By: Review: Tourism County Manager's Office Tourism Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Geoffrey Willig CMO Analyst Paul Beirnes Director Completed Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 04/04/2023 11:56 AM Completed 04/04/2023 11:58 AM 04/04/2023 2:47 PM Completed 04/05/2023 8:09 AM Completed 04/12/2023 8:23 AM Completed 04/12/2023 1:21 PM Completed 04/13/2023 9:46 AM 04/17/2023 1:00 PM Packet Pg. 4 4.B.1.a March 20, 2023 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, March 20, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker Kathleen Brock (via Zoom) Amanda Cox (excused) Councilor Jared Grifoni Nancy Kerns Ed "Ski" Olesky (excused) Councilwoman Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator o Christopher Johnson, Interim Director, Corp. & Mgt. Services M Jeffrey Newman, Mgr., Financial Operations, Public Services Dept. Chris D'Arco, Senior Field Inspector, Coastal Zone Management Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director a Packet Pg. 5 4.B.1.a March 20, 2023 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call Mr. Beirnes said Mr. Olesky is excused due to a road closure and Ms. Cox and Councilwoman Petrunoff have excused absences. A quorum of six was established by members present in the board room. Ms. Becker made a motion to allow Ms. Brock to participate in the meeting via Zoom. Second by Ms. Kerns. The motion passed unanimously, 5-0. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Beirnes said the only change will be that 6.a on the Consent Agenda will be moved to 7.d. Andy Miller, of Coastal Zoning, will be presenting but he is currently presenting to the Naples City Council and will probably be here within an hour. We also will have a brief discussion about the next meeting time and date toward the end. B. Approval of prior TDC Meeting Minutes Regular Meeting February 27, 2023 Ms. Becker made a motion to approve the February 27, 2023, meeting minutes. Second by Vice N Chairman Hill. The motion passed unanimously, 6-0. c 5. Presentations/Public Comment - (3 minutes each) A. Tourist Development Presentation [PowerPoint presentation, Christopher Johnson] U— a Mr. Johnson said that per Commissioner Chairman McDaniel's request, he put together a presentation to discuss the allowable uses of TDC funding, historical collections and current reserves as of last Friday. cC 0 N Mr. Johnson detailed the following: M • Florida Statute 125.0104 outlines the procedure for levying and the authorized uses of the tourist o development tax. • The authorized uses vary based on the levy. • The authorized use for the triennial levy, known as the first 3 cents, includes paying debt service on and E operating certain facilities, including convention centers, sports stadiums, arenas, coliseums, aquariums and museums. They're also authorized for the promotion of zoological parks, promotion and advertising Q of tourism funding, convention and tourist bureaus, financing beach park facilities and beach maintenance, channel maintenance, renourishment, restoration and erosion control, including shoreline protection. • That's the first 3%. Ms. Kerns asked what year this started. Mr. Johnson said 1992. 2 Packet Pg. 6 4.B.1.a March 20, 2023 Mr. Johnson continued his presentation, telling the TDC that. • The 4t1i cent can be utilized for professional sports facility debt, operating costs of convention centers financed with tourist tax and the promotion and advertising of tourism. • The 5t1i cent's uses get narrower. It's for professional sports facilities and convention center debt, and tourism promotion and advertising. • Historical collections: Collections from FY17 to year-to-date FY23 show the trend we have with our peak season and dropping off. • The green line represents the banner year last year, where we collected about $47 million in TDT funding. • This year is the short bluish -purple line that stops, so we're a bit lower than last year on monthly collections. • The yellow line from April to May was 2020 and that dives down to nothing, the pandemic. 3 c Vice Chairman Hill asked if that's all the five -penny tax. Mr. Johnson said that was correct, all five pennies. It's obviously a percentage. If you divide it by five, you'll figure out which one each brings in for you. m Mr. Johnson continued his presentation showing dollar amounts, telling the TDC: t� • Areas where funds took a dip include Hurricane Irma, the pandemic and Hurricane Ian. • As of last Friday, we're sitting on about $45.6 million in TDT reserves. N • The largest chunk is in Beach Renourishment Fund 195. N 0 N Chairman McDaniel said he'd like to see the pennies, the percentage of the tax appropriated to these reserves. Mr. Johnson asked if he wanted to see it by penny. Chairman McDaniel said yes. The goal is to ascertain what's discretionary, what's not, what's set up in ongoing recurring expenses and ongoing theoretical revenues with what we have coming in. M Mr. Johnson said every fund gets the first three pennies. Fund 184 receives the fourth penny and Fund 184 and , Fund 758 receive the fifth penny. He said he could break it down for him. v N Ms. Kern asked if this reflects the cost for the replenishment of the beach berm. Mr. Johnson said yes. There has been a budget amendment to reduce reserves by $27 million from $39 million to reflect that project. U_ a Vice Chairman Hill asked if by reserves, did he mean it's a mandated annual reserve? o Mr. Johnson said these are not mandated. M N Mr. Johnson answered Vice Chairman Hill's questions and the following points were made: O M • For the museums, when the county budgets for that, it does a contingency reserve for the year. Typically, o we put anywhere from 2-3% into those reserves. • The tourism promotional reserve comes from the Promotional Fund. When Paul budgets in Fund 184, the balance is put into reserves. E • Some of these are not really reserves. This is what remains in the account, a snapshot from last week. They U are reserves, but we haven't identified a use for them yet. It's a mix between identified and cash reserves. Q • Disaster reserves are identified in Fund 195. • Cash reserves are in Fund 758. • The sports park is in Fund 758, TDC Capital Projects. That's restricted for the sports park. • There's a caveat that there have been transfers to that fund from Fund 184 for additional projects. That's a different funding source that we identify to facilitate those projects. It does not come out of the fifth penny. There's a separate capital fund within Fund 758, individual projects. • These are going into Fund 184, but they haven't been broken out. Right now, those funds are identified as reserves, so when we go to next year and Paul lays out his plan, those dollars may be appropriated for marketing and promotion. But that's the balance forward. 3 Packet Pg. 7 4.B.1.a March 20, 2023 Councilor Grifoni asked what the historic average was on a year-to-year basis for the balance on each of these funds for the reserves. That's a six -year period. Mr. Johnson said he can put that information together. This is the current snapshot. In Fund 195, this reserve may be older than that, considering we were up around $70 million at one point. Councilor Grifoni said he wants to see the historical breakdown to see how the year-to-year balance fluctuates. Mr. Johnnson said he could provide that report for the TDC's next meeting. Chairman McDaniel said this tax started in 1992 so reserves began accumulating then. Some of these numbers have rolled for quite some time. When are we coming forward with the proposed budget? Is that all going to be part of the budget cycle for the Board of County Commissioners? Mr. Johnson said correct. That will be presented to the TDC and then it'll be presented to the Board of County Commissioners in June, at the June 15' workshop. Chairman McDaniel said when we're looking at these, we see the revenues and we're in excess of $10 million that we've collected in Tourist Development Tax so far this year. This is just a snapshot of the current reserve positions without any correlation to where they came from, from the individual pennies, so there is blending here. Some of the first 3 cents is appropriated and allowed for convention centers and debt service, and then tourism promotion, some of the fourth and fifth cents are the same thing. He'd like specificity with regard to where the monies came from. We're going to move into the budget workshops and he'd like to see another report next month on what we've asked today. It would help me to better understand how we're appropriating these dollars. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None B. Tourism Division None 7. New Business A. Recommendation to approve the resurfacing of 20 additional pickleball courts at East Naples Community Park and to make a finding that this expenditure promotes tourism. Mr. Newman reported that. • The TDC and the Board of Commissioners previously approved a $670,000 Category B Promotional Funds Grant last fiscal year for court resurfacing and a variety of other maintenance related to the U.S. Open, including the purchase of windscreens and other expenses involved in presenting the U.S. Open. • It was approved on June 27, 2022, then went to the PARAB on August 17, 2022, and both were approved. • It was approved as item I I(i) on November 8, 2022, when we began working on the project. • From the amount that was allocated, $600,000 of the $670,000 requested was set aside for court resurfacing. • When we approached the BCC, we were using some very recent comps. We predicted that for 40 courts, based on those comps, they would cost about $15,000 per court and we'd only be able to handle 40 of the 64 courts at that time. • Once we sought quotations, we started doing due diligence prior to the board meeting so we could get a quote to get the work done prior to the U.S. Open, if approved by the BCC, so we could fix the worst courts prior to the U.S. Open. Q C! Packet Pg. 8 4.B.1.a March 20, 2023 • We went with one of our general contractors, our large GC contractor, who quoted just $220,000 for 40 courts, so we got them done for $5,500 each, rather than $15,000 each, which is what our comps showed. • We received a purchase order and it's a respectable company and they were using the exact materials we specified, so that will result in about $380,000 being left uncommitted. • As we look for long-term sustainability and solutions, because the original document presented to you specified 40 courts, we'd like your permission to do the other 20 courts that are required for upkeep on the facility. • The courts we aren't doing are the courts contractually required by Spirit Promotions to handle. Spirit is responsible for resurfacing the championship courts. These are the other 20 courts. Chairman McDaniel asked if Spirit Promotions was doing four courts. Mr. Newman said yes, four under the covered area. The PARAB approved this unanimously last week. c Ms. Becker asked why there was such a difference. It's amazing. What lowered the cost? Mr. Newman said they also asked that question because he wants quality work to be done on the courts. When we were pulling items for that last summer, there were a lot of commodity -price extensive markups. That was last summer, so we expected it to cost more, about $10,000-$12,000 per court, and we thought costs would continue v rising for another six to eight months, so it could cost $15,000 per court. Apparently, one of our general contractors gave us a great price. We're going to be able to get it done much cheaper than we thought we would. N 0 N Chairman McDaniel asked if the quality and quantity were the same. It's just a $9,500 reduction? c Mr. Newman said yes. cm L Ms. Becker made a motion to recommend approving the resurfacing of 20 additional pickleball courts at East Naples Community Park and found that the expenditure promotes tourism. Second by Vice LO Chairman Hill. The motion passed unanimously, 6-0. uO N. B. Tourist Development Council (TDC) to review and make a recommendation on an application by Kathleen Brock for the appointment to an additional term on the Tourist Development Council. Chairman McDaniel made a motion to recommend that the Tourist Development Council review and make a recommendation on the application by Kathleen Brock for an appointment to an additional term on the Tourist Development Council. Second by Vice Chairman Hill. The motion passed unanimously, 6-0. Ms. Brock thanked the TDC, saying she's honored. C. Tourist Development Council to review and make a recommendation on the applications by Clark o Hill for the appointment of an additional term on the Tourist Development Council. c a� Councilor Grifoni made a motion to recommend that Tourist Development Council to review and make E a recommendation on the application by Clark Hill for an appointment to an additional term on the U Tourist Development Council. Second by Ms. Becker. The motion passed unanimously, 6-0. Q Vice Chairman Hill thanked the TDC, saying he's honored to be here. D. Recommendation to approve the expenditure of Tourist Development Tax funding in the amount of $300,000 for an emergency Purchase Order to Crowder -Gulf Joint Venture Inc. to provide removal of marine debris and other biological debris on the beaches and waterways of Collier County due to red tide and make a finding that this item promotes tourism. (Project No. 90077). Chris D'Arco said Andy Miller is at Naples City Council this morning, so he's filling in. He asked if they had any questions on the recommendation to approve the expenditure of Tourist Development Tax funding in the 5 Packet Pg. 9 4.B.1.a March 20, 2023 amount of $300,000 for an emergency purchase order to Crowder -Gulf Joint Venture Inc. to provide removal of marine debris and other biological debris on the beaches and waterways of Collier County due to red tide and make a finding that this item promotes tourism. Ms. Kerns asked if this is in addition to the 100,000 that the city approved. Mr. D'Arco said he wasn't sure. He'd have to ask. But the city did fund its own cleanup, so it's probably in addition to that. Ms. Becker asked if there are certain areas being designated for removal. Mr. D'Arco said no, this will cover it in general, anything that needs to be done. Councilor Grifoni made a motion to recommend approving the expenditure of Tourist Development Tax funding in the amount of $300,000 for an emergency Purchase Order to Crowder -Gulf Joint Venture Inc. to provide removal of marine debris and other biological debris on the beaches and waterways of Collier County due to red tide and found that this item promotes tourism. Second by Ms. Becker. The motion passed unanimously, 6-0. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; Paradise Coast Sports Complex, and County Museums) are provided to TDC members on a digital link to the County Website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain [Mr. St. Germain detailed a PowerPoint presentation, SWFL Hurricane Sentiment/February report.] Ms. Kerns noted that age is trending down and now it's up at 53 while the household income is about the same. Mr. St. Germain said his company provides quarterly and annual reports, so you're going to have some fluctuation. One of the things about a monthly survey is you're going to have some fluctuations with a couple hundred surveys, but we'll continue to monitor that to see how that moves up and down. Mr. Beirnes said that depends on what activity it is. This is for the month of February and there are fluctuations he witnesses regularly, but we try to see how it extrapolates out. He and Joseph have many conversations daily E and this real-time February data is just over a week old from the STR Report. We have witnessed noticeable U slippage during the month of March, which probably will show how red tide impacts visitation when we discuss it Q next month. Florida residents can respond more quickly because they're closer if it's a weekend getaway. In the month of September, 22% of our visitation was coming from Florida residents, so the media has definitely been all over it. It's fortunate that over the last week we have seen that dissipate and we've got good counts now and will hopefully get much better. Damage is done very easily and very quickly. Florida residents can book days later. Vice Chairman Hill said they're seeing that at the Hilton. For every cancellation we have, we're asking, "Why are you canceling?" and it's because of water -quality issues. We're down considerably year -over -year and behind in our budget month-to-date.We're getting that feedback when our guests come back from the beach. It's a real n Packet Pg. 10 4.B.1.a March 20, 2023 issue and is having a real impact, but it could be here today and gone tomorrow. Maybe a PR campaign would help, but that's hard to address without saying it. Mr. Beirnes said he purposely went to explore the beach yesterday just to see the impact and it looked spectacular. There was no discomfort. But on the news last night, they said there were negligible traces. We are definitely out there very proactively on social media and all our communications, not just promoting the beaches, but the breadth and depth of the entire destination. That's been a strong asset for us. Quite often, if you're from the north, you're less likely to cancel a trip because you're probably not as acutely aware as you are if you're in Tampa, Miami, Fort Lauderdale or Orlando. Unfortunately, we need to continue to watch the sentiment in media because last week, the forecast was about the giant seaweed island coming up from the Caribbean. That certainly does not help with getting word out for Florida, in general, so we'll continue to closely monitor that. Ms. Becker said that when people come to Third Street, they're already in the red tide area because it's so close to the beach. Some people are put out and ask, "Can't you do anything about this?" She reminds them that it's a worldwide phenomenon. She tries to distract them and that's why they're going to the restaurants. In the past, haven't we had much higher numbers for recommendation and return? Chairman McDaniel said it's important to note that Paul and Joseph brought this up earlier. This is a survey of 200-plus or minus people who took the survey, so we need to account for the fact that it's who you ask, how many, when you ask and that impacts the numbers on a percentage basis with regard to the age of our visitors. It's who we end up catching. Ms. Becker said she didn't remember percentages this low. Chairman McDaniel said maybe we can do a comparison on a little longer -term timeline to have a more leveling effect. We're looking at a snapshot from one month for roughly 200 people surveyed. That, combined with red tide. We have a 1.5-plus-billion-year-old organism that comes to life every year. All you need is the perfect storm for the bloom of red tide and a westerly wind and it comes ashore and is then impacted by the more -than -usual nutrient -rich freshwater coming in. Vice Chairman Hill said he agrees. It's the nutrients that impact that and not surprisingly, after the hurricane and all the turbulence, that was activated. We can look at this, but we shouldn't be too concerned about people's perspective and satisfaction with our destination. It has to do with the hurricane and red tide, so we'll be back. Ms. Kerns noted that the people who said they'd recommend the area totaled 43% "probably" and 53% "definitely." That equals 97% so that's what we had a year ago. Vice Chairman Hill said he remembered that. Absolutely. Mr. St. Germain said that to give you some insight as to why we ask it that way. You're right. You're recommending 97% and returning at 94% if you add the two together. That is a great metric to see how we're doing and those are strong. The reason we've broken out to "definitely/probably" is the people who say "definitely" are more likely to say kind things about the destination when they go home. It provides a deeper level of depth than what than what we may have had before, so they are still overall recommending and returning. "Definitely" is that striving for excellence that will help word-of-mouth when we get back. Overall, you're right that the numbers are similar. When you see a small dip in "definitely" you may have a little bit less word-of- mouth, so that's why we break those out. Chairman McDaniel noted that on in this same report, where we're looking at a month of our budgeted revenues, expectations and actual collections, we're doing really well. He mentioned $10 million plus before, but it's really over $14 million that we've collected so far on a budgeted amount of $10 million, so the numbers are going to fluctuate depending on who we're asking, when we're asking and where they're actually staying. Ms. Brock noted that the question is specific to Naples. Do you ever phrase it so that it's about Collier County? If you're specific to Naples, that might be driving the age. The average age visiting there would be a little higher in Naples and you'd probably experience it a little lower in Marco and maybe even lower in the Everglades, because m 3 c a� c m m c� 0 M N 0 N 0 N t L M LO M uO N N c a 0 M N O N M U 0 c a� U ca Q 7 Packet Pg. 11 4.B.1.a March 20, 2023 people are here more for eco-tourism. So how do you balance that out when you're questioning potential participants? Mr. St. Germain said we're doing these surveys across the county, so pre -hurricane was beach heavy. You want to be where visitors are. We're also at the airport and variety of different areas. Instead of specifying all the cities within the survey, we show them a map, so they know what area we're talking about. Then we'll show them all the cities and tell them that for brevity, we're calling it the "Naples area" for the rest of the survey. We want to count everything that happens in the county. Ms. Becker asked, Did you say earlier that there was little awareness of the hurricane when you asked that question of some people? Mr. St. Germain said there was little top -of -mind awareness when we asked if there was any reason they wouldn't go to the Naples area and other places in Southwest Florida. Then we asked a follow up question, "Why wouldn't you go?" The hurricane came up very, very slightly. When we asked the question, "Do you remember it happening?" We needed to ask that question to ask some follow up questions. When we brought it up and asked, "What are your thoughts on the area?" that was really high. About 93% of potential consumers remember it happening. If we asked them about the area before we mentioned the hurricane and where damage was done, it wasn't top -of -mind. Awareness was very low. We use that as a base to understand if they know where the damage v was done. That's why we said earlier that one in five of your potential visitors believe the area received o significant damage. M Ms. Becker said she asks and tourists also can't believe there was a hurricane here. She reminds them that where o they are standing, water would have been up to their chins. Her experience supports your statistics. N 0 N Mr. Beirnes said he's had a lot of conversations surrounding a lot of things on that slide. One of the things we 2 haven't really dug into is value for the travel dollar. That's not only whether they're recommending, whether they had a great meal, but it's their entire expenditure. Over the last couple of years, the average daily rate has significantly increased. About a year ago, we were looking at very strong value for the dollar and one of the M things Joseph kept pointing out is that was at astronomical levels, especially with the average daily rate going N through the roof. It was perplexing, but it showed price elasticity. People had pent-up demand and extra savings, w but they were willing to spend. What we're seeing now in the STR Report is that there's more of a normalization for us and the area. But looking at all other destinations across Florida, there is kind of a receding of the average c daily rate. He calls it normalization because it was an abnormal spike in the last 1 %2 years, so we're starting to see that trending backwards. Whether it's red tide or post -hurricane, the ADR, all factor into the value of the dollar or U_ their recommendation. We're going to start seeing a season of settling down. We hope to see no more hurricanes and red tide and start seeing some normalization continuing. M N Councilor Grifoni said that he also was looking at the value for the travel dollar. That's a significant drop N compared with some previous months. Last year, it was in the upper nines at one point. Of course, if you're M coming from a place where you're not allowed to go outside or you're not allowed to go into a restaurant, the o value for the travel dollar would be pretty high when you can come here and exercise those freedoms. Has there been any type of tracking of the correlation between the value of the travel dollar number and the "definitely/probably" recommendation? It seems like there might be a connection there. If the value for the travel E dollar is higher, you're more likely to say you're definitely going to recommend. It's a little bit lower if you still like the area and you want to come back, but maybe it doesn't get that full-throated "definite" and instead gets the Q "probably." He's interested to see how that might correlate over time, with inflation and other factors. Chairman McDaniel noted that this is a snapshot in time. A year ago, the inflation rates weren't 9% adjusted for housing, fuel and food. We didn't have a doubling of the electric bill, a 50-60% increase in insurance expense, a doubling of fuel expense. Fuel prices were 50% a year ago from what we're paying now, so those all have an impact on the dollar value for the travel. Councilor Grifoni said it may not be specific to our area. That may be just a general sentiment. Vice Chairman Hill noted that it's peak season. Mr. Beirnes said they'd continue to monitor this. Research is massively important to everything we do. Packet Pg. 12 4.B.1.a March 20, 2023 B. Paradise Advertising — Cyndy Murietta, VP of Media; Louisa Laurelli, Collier County Account Manager Mr. Beirnes said over the last two months, we shared our rollout in Chicago and our campaign during February. We are also just wrapping up our takeover in Hartford, so we had a lot of efforts in the Northeast and Midwest. He wants to showcase something we're really excited about. We're going across the border with a significant campaign in Canada after a trial last March. One of our strategies in our FY23 marketing plan was to do everything we could to minimize the vast dips — season spiking and dropping off — to push as much as we could to the shoulder in the summer season. When we did a test last March in Canada, we applied very few dollars, but got significant impact. That's the kickoff point to what we're going to talk about in Canada. [Ms. Murietta detailed a PowerPoint presentation.] Chairman McDaniel asked how they track the outcome after we advertise. Does it flow back into our previous discussion with regard to the tourists who are coming, where they're coming from, etc? Mr. Beirnes said we are going to do a deep dive next month into a lot of the metrics and tracking and how we utilize ADARA, a name you'll probably see in this presentation. In all our digital efforts, we have the ability to calculate whether a consumer received our digital ad, saw it and consumed it. Then through that third party, it tracks their behavior, whether that person purchased an airline ticket and was in -market. We will showcase ROI and direct spending, so it's not fuzzy math. This shows our hard -driving effort to gain ROI. Next month, Paradise Advertising and Cyndy will showcase some of that in detail. Chairman McDaniel said he'd like to see that. It will help ratify why we're doing this and what we're doing. It's not an exact science. He's not looking for that. If someone is impressed or consumed, they may not come this year, but they're done with winter, done shoveling snow and so they're going to be booking next year. It may not be one of those initial impressions, so it's a balance. Ms. Murietta said exactly. Like we said last year, we only advertised in March in Canada and yet we continue to see that Canadian visitation throughout the summer and that March campaign theoretically, in monthly reporting, wouldn't have gotten any credit for that. It's called forward equity. When you're doing advertising, that impression matters so much because people are seeing it and taking it in. They might not be acting right away when it comes to travel. Each your monthly reports, we do have ROAS (return on ad spend) for Expedia and also report on the ADARA impact. We're going to be showing you more about that next month. [Ms. Murietta continued PowerPoint presentation.] Mr. Beirnes noted that one of the unique nuances that takes place in Toronto is that it's a very affluent area. The GO Transit is where those ads are, right in our target $175,000-plus household income. It's very luxurious. This is a great method for getting into town and cottage country. This is about two hours north of Toronto, where it's tremendously expensive to have a cottage and extremely expensive to rent cottages. Everybody has a desire. You're lucky to book one week of sunshine. Otherwise, you're seeing a lot of rain. That's one of those objection points to Canadians who, when they're looking to book their cottage. They don't know whether they'll get a good week, so we are playing up on this because we know that we have sunshine here. We have the warmth and all the reasons they love the destination during the winter and we're playing up on it. It's a great alternative to get sunshine and all the beaches. Ms. Becker asked about the second voice in the ad. It's much more pleasant than the first. The first was a little shrieky. Ms. Laurelli said the first one was a broadcaster on The Weather Network team. That's not our talent. She came from Canada to be part of that. She's not part of our team. The second one is our talent, someone we love to work with. Chairman McDaniel asked if she was a known figure from The Weather Channel who was doing it because she's familiar and has a fan base. Ms. Laurelli said yes. m 3 c a� c m m c� c M N 0 N 0 N t L LO M an N. 0 Packet Pg. 13 4.B.1.a March 20, 2023 Chairman McDaniel asked Mr. Beirnes if they did all that for $200,000. Mr. Beirnes called it borrowed money. Chairman McDaniel said it's not really borrowed. It was earned, reappropriated out of our state taxation. He thanked him. That was amazing. He didn't realize what he was doing on Day 2 after the hurricane, when he was in shorts directing traffic. That was a really astute move. Our community coalesces after a natural disaster on a regular basis. For you to see the value and reappropriate funding out here is astute. Mr. Beirnes gave kudos to the leadership at Visit Florida. Over his career, he's had amazing conversations with them. He was at Visit Orlando in 2008 or 2009 and approached The Weather Network to point out that they had a missed business opportunity where their talent should be going into destinations and promoting. His was the destination they first embraced and after a few years, he brought Visit Florida into that. They saw the value of what that could generate. They decided to use The Weather Network. Canadians are fixated on weather, understandably so. C. Lou Hammond Group — Mackenzie Comerer, VP PR [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in February 2023. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes, Tourism Director Mr. Beirnes detailed a PowerPoint presentation, telling the TDC. • The first form shows a year-to-year comparison against where we were last year, when all our hotels were open, while now we have two properties still closed, recovering and being repaired for a possible opening this summer or fall. • We're looking at potential, if they are down for the entire year, a difference/missing income of about $8 million in collections for those two properties, which have about 650 rooms. They are upscale, high-ADR collections. • Right now, we are 9.26% behind in collections, which is very good when you consider that. • When we enter a fiscal year, we are highly conservative. We do a very conservative estimation of what collections will be. It's like an allowance, our budget guidance for how we need to plan our year ahead. As the year goes by, it allows us to be a little more optimistic and our budget is then reassessed. • When we first went into our adopted budget last year, when we had $47.6 million in collections, it was highly conservative at $32.8 million. But even with the impact of the hurricane, it has been modified and the updated annual forecast could be around $36.8 million. • We are still highly conservative now. That number brings us in at 12.15% ahead of that projected number. • Based on our projected collections and how we are spending during this fiscal year, we are doing exceptionally well, but are being very vigilant about how we continue to keep that. • He hopes to see greater strengths in the April, May, June time frame, when we're trying to push toward the shoulder seasons. • It's important to separate those two to compare where we were last year because that's where we want to be — or exceeding that. But we need to consider how we're conservatively pacing ourselves in our budget. Vice Chairman Hill asked if this will impact his ability to properly market the destination and bring in the tax funds we need to operate. Mr. Beirnes said there are two parts to that. One is "properly market." We are poised well for that because we knew in the summer what our expenditures were, so nothing surprised us. It was that very conservative stance. We looked at what we had and then we identified the best strategy to be able to achieve our goal. As we set ourselves up with that, some of the pacing that we had with that conservative approach was asking whether we should throw a lot of money into the support of season. This is pre -hurricane. Some of our occupancy rates have historically were high 80s into the 90s, depending on the week. Do you expend a tremendous amount of time where you're either coming or you're not? So our strategy this year was to apply enough budget during season, but to focus a little more on the shoulder season, where we felt that we had deltas of 40-50% occupancy. That's where we can really have impact. Our strategy was well aligned and we're in a good spot. It's great that that line a 10 Packet Pg. 14 4.B.1.a March 20, 2023 in red, which is not truly in the red and less than our projected collections, because that would cause us much greater concern, especially considering those two large hotels that should have directly impacted us into a detrimental place. Vice Chairman Hill called that good planning and a good strategy. Chairman McDaniel said when we come back next month with further correlation to the pennies and the actual percentages of tax, he wants to see where we're at with regard to expenses. These are really good numbers, but he wants to see where we're at on a historical basis in relation to revenues and the correlation to expenses, and where we're at in regard to that within our budget. He understands that's not linear and it's over time with regard to these expenses. Mr. Beirnes said he can provide that. Here, you can see how that lines up for each account and how it's doled out or planned for beach facilities, museums, etc. It's not linear or divided by 12 because there is significant seasonality. The expenditure for the berm was not seasonally adjusted. E. Miles Partnership — Enriqueta Balandra a� [Ms. Balandra detailed a PowerPoint presentation, `Paradise.com Monthly Report - February 2023 "] 0 Mr. Beirnes noted that what is equally as important is that every one of these agencies here are looking at the same numbers, so while we may see visitation to the website, all are interpreting how that affects them. M None of this is in a vacuum. We segment these presentations to make it digestible, but all the agencies are N aligned and working together to understand the data metrics. N N F. Paradise Coast Sports Complex/Sports Facilities Companies —J.P. Terrasi, Adrian Moses 2 [Mr. Terrasi and Mr. Moses detailed PowerPoint presentations.]LO Mr. Beirnes asked Mr. Moses to explain COGs, Cost of Goods Sold. uO N Mr. Moses detailed COGS and PCSC's budget. N • Our budget is set up as a revenue budget, money that comes in through the door. • We have set expenses, the expenses that will cost the county to operate the facility, such as full-time salaries and asset expenses, which don't go up or down based upon how much business we do through the doors. U_ • COGS is the amount of money we have to spend, which can go up and down based upon the amount of business we booked. M • We booked a robust calendar and were expecting more fields, so our COGS for local programming is at o capacity during the week. N • We don't add additional COGS if we have additional fields. It's set. If we have four fields running or M v eight fields running, it doesn't make a difference in how much money we spend. • But if we only have four fields running, we have to try to make up the difference in the revenue that will come in from those additional four fields. That could be through catering events and other events that we have to spend money for to get that revenue coming through. U ca [Mr. Moses continued the PowerPoint presentation.] Q Chairman McDaniel called that the key to success. If you're not doing that on a daily basis, you're never going to progress. Mr. Moses said they knew it was good, but they want it to be better. [Mr. Terrasi provided a PowerPoint presentation on website traffic.] Chairman McDaniel asked about the bounce rate. Mr. Terrasi said that's when a consumer bounces from one of our pages to another entity. They leave our page. 11 Packet Pg. 15 4.B.1.a March 20, 2023 Councilor Grifoni asked where they stand on the opening of the new fields. Ms. Baker said we're hoping for May for four fields and a fifth field in nine months. 10. Council Member Discussion 11. Tourism Staff Reports —Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation on February visitation.] Chairman McDaniel said the event at Roberts Ranch was well attended with lots to do. It was very family oriented. He recommended that others check it out if they haven't been there. Ms. Townsend said it was Museum Manager Helen Midney's first cattle drive. She did an excellent job. It was absolutely seamless. Chairman McDaniel asked if the CAT bus tours were new. He didn't remember CAT buses taking people to watch the cows before. Ms. Townsend said they'd done it before and appreciate the BCC's sponsorship. Ms. Becker said it was good news that the trains are running at the Naples Depot. Do you know the times they run? Ms. Townsend said she believes they're running Thursday, Friday and Saturday, but will confirm that and get back to her. Ms. Becker said we have all the brochures but have been holding back. Ms. Townsend said the Lionel train display and the little train ride are behind the building, so they stayed dry and will be running through season again. Ms. Becker asked if there was any word on when the Naples Depot would reopen. Ms. Townsend said no. But we're working on it. 12. Detailed Staff Reports (Submitted) Mr. Beirnes said that staff will present reports at next month's meeting. 13. Next Scheduled Meeting Date/Location —1 p.m. Monday, April 17, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 Chairman McDaniel asked how everyone liked the new format, the new day of the week and ending by r noon. He apologized for not taking a break. Ms. Becker said she didn't think they needed a break. E Chairman McDaniel noted that all this information can wear you out. Do you feel like it was all U covered.? Q Ms. Becker said it was very well covered. Vice Chairman Hill said there's a lot of information but it the budget and tax information was very easy to understand, and we have a good grasp of it. Chairman McDaniel agreed, saying he enjoyed the new format. Mr. Beirnes said we did a trial this week of moving the meeting from the fourth to third Monday, which led to excessive compression in the numbers presented. Some of our results from campaigns will have to come a month later, but everybody did an exceptional job to compress and work late to gather this. It's something we'll have to get used to. One of the challenges is that next month there's already something on the calendar for the third Monday and we could not move that meeting. We can move it to 1-4 p.m. for that month. If not, he'll look at 12 Packet Pg. 16 4.B.1.a March 20, 2023 everyone's recommendation. The only other alternative would be to return to the fourth Monday in April. Either way, he'll send out a reminder. There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 11:28 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Bill McDaniel Jr., Chairman These minutes were approved by the Council on , (choose one) as presented, or as amended Q 13 Packet Pg. 17 5.0 04/17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.0 Doc ID: 25199 Item Summary: Overview Of Return On Digital Media Efforts Presentation Meeting Date: 04/17/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 04/07/2023 9:27 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 04/07/2023 9:27 AM Approved By: Review: Tourism Tourism County Manager's Office Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 04/07/2023 9:27 AM 04/07/2023 9:39 AM Completed 04/10/2023 11:48 AM Completed 04/11/2023 1:20 PM Completed 04/12/2023 8:23 AM Completed 04/12/2023 1:26 PM Completed 04/13/2023 9:48 AM 04/17/2023 1:00 PM Packet Pg. 18 uo uan}ab 10 MGIAJanp- Iiady Moe(] 3dluasaJd 6 : OWLIOLIUV uo uin}ab 10 nnainaanp- IiadV moaa aaluasaad :}u8uay3e44V q o N U ui a w � U bA 0 c Cd cn ct a ct U cd � ct Q H —Cd U A ♦ W -- O 3 ' � Q c� a� o uo uan}ab 10 nnainaanO- IiadV moaa aaluasaad :}u8uay3e44V 12 a U 0 N N� N L6 U Z Q V a on o-oz NO O zz Ez a 3' ::)O .Az N o v c Wz Ow o O. � o ® o_ C E O o g • G. 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Z 2 Z .O cu 4♦-A0 cr) W uo uan}ab 10 MOltdanp- Iiady moea aaluasaid 6 : OWLIOLIUV i i N LL c N � E .� m 0 x O cn Q Q 0x L.L � 0 cu E LL u- 19 M 0) 0 U 03 03 03 I • E H • CM qt C co N I I ci a� w bA U -'d 0 0 0 0 El L.L O • I ct U b!J a� CM ti O r 69> CO ► ► • N 0L U) O 11 CO Q O ji, I L"I - IVI uo ujn;el:l 10 MOIAJOAO- I!jdv voo oa-LuOSOJd L :Iuawq3e44V L6 7.A 04/ 17/2023 EXECUTIVE SUMMARY Recommendation to approve a proposal from Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $52,004 and make a finding that this item promotes tourism (Fund 195, Project No. 90536). OBJECTIVE: To move forward with the annual required beach and inlet monitoring surveys and reports for Collier County Beaches and Inlets for 2023. CONSIDERATIONS: The Coastal Zone Management (CZM) Section is tasked with the maintenance and monitoring of over thirty (30) miles of coastline, beaches, estuaries, channels, and bays. CZM has specific goals, objectives, and criteria to meet as identified within the Collier County Growth Management Plan Land Development Code, and the Codes of Laws and Ordinances regarding the county's coastal aquatic resources. In order to meet these goals and objectives, CZM has been charged with a variety of programs including the implementation of beach re -nourishment and dredging projects, the artificial reef program, derelict vessel program, waterways marker program, as well as any related operations that are required to maintain the health, aesthetics, and safety of the county's coastal waterways and communities. Yearly physical monitoring of the beaches and inlets is required by FDEP permit. Results of this report are used to evaluate, recommend, and prioritize annual beach segment renourishment. The 2023 Annual Monitoring proposal is $118,508 less than last year due to the majority of surveying having been completed by Aptim Environmental & Infrastructure, LLC as part of their Hurricane Ian Post -Storm Survey (PO 4500221699). Humiston & Moore Engineers will obtain the survey information from Aptim Environmental & Infrastructure, LLC, and create their reports utilizing the finalized surveys. FISCAL IMPACT: Funding in the amount of $52,004 is available within Tourist Development Tax Beach Renourishment Fund (195), Project 90536 (County/Naples Beach Monitoring). FDEP cost -share funding will be requested if eligible at a future date to reimburse Collier County for a portion of the completed work. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented to the Coastal Advisory Committee (CAC) on April 13, 2023, and the Tourist Development Council (TDC) on April 17, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a proposal from Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $52,004 and make a finding that this item promotes tourism (Fund 195, Project No. 90536). Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1.2023.02.21 - Proposal - H&M - 2023 Annual Monitoring(PDF) Packet Pg. 43 7.A 04/17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: TA Doc ID: 25140 Item Summary: Recommendation to approve a proposal from Humiston & Moore Engineers to provide professional engineering services for State required Annual Monitoring of Collier County Beaches and Inlets for 2023 under Contract No. 18-7432-CZ for time and material not to exceed $52,004.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90536). Meeting Date: 04/17/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 04/05/2023 9:04 AM Submitted by: Title: Division Director - Capital Proi Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 04/05/2023 9:04 AM Approved By: Review: Tourism Tourism County Manager's Office Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 04/05/2023 10:18 AM 04/05/2023 10:18 AM Completed 04/11/2023 4:41 PM Completed 04/12/2023 1:36 PM Completed 04/12/2023 1:57 PM Completed 04/12/2023 2:30 PM Completed 04/13/2023 9:49 AM 04/17/2023 1:00 PM Packet Pg. 44 7.A.a HUMISTON ENGINEERS f1 COASTAL i I I ENGINEERING DESIGN — — AND PERMITTING February 21, 2023 (Proposal valid for 120 days.) Andrew Miller, Principal Project Manager Coastal Zone Management (CZM) Collier County Government 2685 South Horseshoe Drive Unit 103 Naples, FL 34104 56?4 S!W Q r0 JR1 UAPLES. FLOR10A 34110 FAK7J9 %4 2a'25 PHONE: 239 594 2021 Re: Proposal for Collier County Beaches and Inlets Annual Monitoring for 2023 Collier County Contract 18-7432-CZ; HIM File No 29-018.2023Beach-Monitor Dear Andy: Enclosed is a proposal for the Wiggins Pass Inlet, Doctors Pass Inlet, South Marco Beach, and Doctors Pass Erosion Control Structures (includes survey) monitoring reports for 2023. The completion date for all work is estimated to be 365 days from the date of the Notice to Proceed. Rectified aerial images acquired for 2023, provided by the Collier County Property Appraiser's Office; are to be submitted to the Department of Environmental Protection (DEP) by Humiston and Moore Engineers (HM) as pail of the work described below for all projects and an aerial image book provided to CZM in pdf format for online posting. The monitoring report and survey for Central Marco, conducted biennially, is not required for 2023, and the borrow area for South Marco is also not required. These items are not included in the scope of work for the 2023 monitoring. The monitoring summary reports for Wiggins, Doctors and South Marco will be prepared based on the Post -Ian survey conducted by APTIM. This survey does not include the half monuments from R-10 to R-22, the MHWL east of R-17, R-60+518, R-61+408, R-61+816, G-1, K-1 and K-2. The associated reports will be modified accordingly and alternative analysis provided as applicable. The Doctors Pass Erosion Control Structures Report will be based on a survey conducted by Sea Diversified Inc. (SDI). Task 1 Wiggins Pass — Final Monitoring Report Prepare and submit the annual monitoring summary report for the Wiggins Pass Navigation Channel Expansion and Maintenance Dredging Project based on the Post -Ian survey conducted by APTIM. The monitoring summary includes inlet/beach profiles, inlet volume change from previous monitoring surveys, information relative to the 2022 dredging, other information in compliance with the DEP monitoring requirenlents, comments from CZM staff after review of draft summary, and applicable recommendations 'Bask 1 Wiggins Pass Monitoring Report(H&M)..................................5 12,688 TM Deliverable: One electronic copy of the Final Monitoring Report Page 1 of 3 (C—qn-) Packet Pg. 45 7.A.a Task 2 Doctors Pass - Final Monitoring Report Prepare and submit the annual monitoring summary report for Doctors Pass Maintenance Dredging Project based on the Post -Ian survey conducted by APTIM. The monitoring summary includes inlet/beach profiles, inlet volume change from previous monitoring surveys, information relative to the 2022 dredging, other information in compliance with the DEP monitoring requirements, comments from CZM staff after review of draft summary, and applicable recommendations. Task 2. Doctors Pass Final Monitoring Report (H&M)..................................$ 9,318 TM Deliverable: One electronic copy of the Final Monitoring Report. Task 3 South Marco Beach- Final Monitoring Report Prepare and submit the annual monitoring summary report for South Marco Beach Nourishment Project based on the Post -Ian survey conducted by APTIM. The monitoring summary includes beach profiles, volume change from previous monitoring surveys, other information in compliance with the DEP monitoring requirements, comments from CZM staff after review of draft summary, and applicable recommendations. This survey scope does not include the Caxambas Pass borrow area, not required by DEP in 2023. Task 3 South Marco Beach Final Monitoring Report(H&M)..........................$ 7,601 TM Deliverable: One electronic copy of the Final Monitoring Report. Task 4 Doctors Pass Structures Survey and Final Monitoring Report T, Provide the annual monitoring report for the Doctors Pass Erosion Control Structures (ECS) Project consistent with the monitoring plan approved by the DEP. This scope of work is based on the survey of DEP monuments R58A-400 south to R-64 (17 profiles){. c 0 • Survey is scheduled to be completed by October 2023 pending unforeseen conditions such as poor weather conditions. • A Final Monitoring Report will be submitted to CZM and DEP within 90 days after the completion of the survey. Q M Task 4a. Doctors Pass ECS Survey (SDI) .....................................................$ 9,900 LS N Task 4b Doctors Pass ECS Initial and Final Monitoring Report (H&M).................$ 8,894 TM 06 Total Task 4 Subtotal (SDI + H&M) ..... ............... $ 18,794 = R The final monitoring summary includes beach profiles, shoreline/volume change from the previous a monitoring surveys, other information in compliance with the DEP monitoring requirements, 0 comments from CZM staff after review of the draft summary, and applicable recommendations. a` Deliverable: One electronic copy of the Final Monitoring Report. N N O *Includes beach profiles R58A-400, R58A-300, R58A-150, R58A, R58A+150, R58A+300, N R58A+425, R58, R58+150, R58+300, R58+600, and R59 to R64. O N C CD E L Page 2 of 3 U �) '4C4 Packet Pg. 46 7.A.a Task 5 2023 Aerial Image Book Prepare an updated aerial image book for the Collier County Beaches ranging from DEP reference monument R-1 south to R-89 and from Hideaway Beach reference monument H-16 including the entrance to Collier Bay south to DEP reference monument R-148 including Caxambas Pass. The monument locations will be overlaid along with the names of existing structures as noted in the 2022 book. The rectified images will be the latest available from the County Appraiser's Office. The ECL, latest MHWL, and vegetation line will be shown along with the distance from each to the 2003 Baseline. Task 5. Aerial Image Book(H&M)..................................................... $ 3,603 TM Deliverable: One electronic copy of the final Aerial Image Book. Total (SDI + H&M)........................................................ $ 52,004 Tasks 1 thru 5 Tasks will be billed on a time and materials basis, unless otherwise noted. The budgets for these tasks may therefore be considered as not -to -exceed amounts with the understanding that in the event regulatory requirements or requests from County staff result in Additional Services exceeding the estimated budget amounts, a budget amendment will be requested. Please call if you have any questions. Sincerely yours, HUMISTON & MOORE ENGINEERS 3�z Brett D. Moore, P.E. President C N E t Page 3 of 3 0 M SO Packet Pg. 47 7.A.a Collier County Beaches and Inlets Annual Monitoring 2023 Contract 18-7432-CZ Estimated Summary SUMMARY BREAKDOWN BY TASK Task 1 Wiggins Pass Final Monitoring Report $12,688.00 Task 2 Doctors Pass Final Monitoring Report $9,318.00 Task 3 South Marco Final Monitoring Report $7,601.00 Task 4 Doctors Pass - Structures Survey and Final Monitoring Report 1 $18,794.00 Task 5 2023 Aerial Image Book $3,603.00 $52,004.00 SUMMARY BREAKDOWN BY SUB -TASK Task 1 Wiggins Pass Final Monitoring Report $12.688.00 TM $12.688 Task 2 Doctors Pass Final Monitoring Report $9,318.00 TM $9.318 Task 3 South Marco Final Monitoring Report $7,601.00 TM $7.601 Task 4 Doctors Pass Structures Survey $9.900.00 LS Task 4 Doctors Pass Structures Final Monitoring Report $8,894.00 TM $16,7 94 Task 5 2023 Aerial Image Book $3,503.00 TM $3,603 SUMMARY $52,004 Sea Diversified Survey 9,900.00 (LS) Title Rate Hours $52,004 PRN2 Principle $231 29 $6,699 SDS Engineer s130 162.5 $21.126 SIN Scientist/Geologist $116 70 $8,050 SRT Senior Technician $103 41 $4,223 TEC ITechnldan $83 1 10 $B30 CAD ICaddTechnician $107 1 ill Humiston & Moore Engineers TOTAL 42 04 (TM) SO a Packet Pg. 48 7.A.a HumWon & Moore Enylnsan $42,104.00 (TM) TOTAL H&M $4104.00 SDI Only $9.900.00 Grand Total $52 004.00 cqo a Packet Pg. 49 7.A.a DocuSign Envelope ID: 42.4A2CF9-7E©A-4899-A592-2113E50C5C49A SCHEDULE B-ATTACHMENT 1 RATE SCHEDULE Title Hourly Rate Principal _ --- m � SZ31 $203 - _ _-- -- Senior Project Manager _-- �! Project Manager S160 Senior Engineer $177 — _. _- --En gineer S130 Senior Inspector $126 _ Inspector S93 _ _ _--- Senior Planner _ S 150 Planner S120 Senior Designer - - - Designer S1.30 _ S105 S120 Environmental Specialist Senior Environmental Specialist S167 Scientist/Gcologist S 115 Senior Scientist/Geologist S153 Marine Biologist/H dros4eolo gist S120 _ Senior Marinc Biologist/H drogeologist S145 S155 Senior GIS Specialist GIS Specialist _ - — Clerical,'Administrative Senior Technician S115 S73 -^ S103 Technician S83 Surveyor and Mapper _ S125-- S107 CADD -Technician --- -- Survey Crcv - 2 man S 145 Survev Crew - 3 man S 180 Survey Crew - 4 man S215 S160 S125 Senior Architect Architect The above hourly rates are applicable to Time and Materials task(s) only. The above list may not be all inclusive. Hourly rates for additional categories required to provide particular project services shall be mutually agreed upon by the County and firm, in writing, on a project by project basis, as needed, and will be set forth in the Work Order agreed upon by the parties. ® Grant Funded: The above rates are for purposes of providing estimate(s), as required by the grantor agency. Page 2 of 3 First Amendment to Agreement P 18-7432-Cl. l lurnliston & Moore Engineers, P.A. N N O ri N O N r.+ C d E s EN Packet Pg. 50 7.A.a Co e-r County Direct Select Form Request Date Contract No. Proposal Cost Estimate I Construction Cost Estimate WI 08.11.22 1 18-7432-CZ Requested By (Use name as it appears Andrew Miller Administrative Agent (If different from Requestor): $170,000 ,I N/A i; Division I Department: Capital Project Planning, Impact Fees, & Program Management Library Category: Coastal Engineering Vendor Name: Hurniston & Moore Engineers, P.A. Work AssignmentTitle:2023 Collier County Beaches and Inlets Annual Monitoring Description of Requested Services: Permit -required annual beach and inlet monitoring and report. Justification: ❑O (Select all that apply and explain ❑ below) ❑ El Past experience with project Continuation of previous work assignment Unique qualifications Other Comments I Explanation of Direct Select: M H&M performs this work annually and is best suited to continue based on their experience and N their knowledge of the County's requirements. , Requestor: Andrew Miller Division Director: Beth Johnssen Procurement Director: 2 06 x - [1yl,,sgixuhy Q. Signature:MillerAndrewo,,s:zo7z_ae,zo,:,S:ZG Date:08.11.22 >_ G1'gP a. 11g I:y, u.. try JaRnw -b Slgnature:JOhnSSen_ w+o�o,z.ca3z�caga. Date: Bi elowCathe 9 HwukswWmrbnc Signature: rine ��° taaoa.,enus,�a Date: 041 IL N N 0 ai N - -- o N r C d E t V Revised 06/17/2021 to r r %Q -�J Packet Pg. 51 7.B 04/ 17/2023 EXECUTIVE SUMMARY Recommendation to approve a proposal from APTIM Environmental & Infrastructure, Inc., to provide professional engineering services for 2024-2025 Local Government Funding Request under Contract No. 18- 7432-CZ for time and material not to exceed $26,052.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). OBJECTIVE: To move forward with the preparation of the 2024-2025 Local Government Funding Request (LGFR) for Collier County's shore protection projects. CONSIDERATIONS: APTIM Environmental & Infrastructure, Inc. will assist the County with the preparation of the 2024-2025 LGFR for Collier County's shore protection projects; South Marco Island and Collier County Beach Renourishment projects, and the County's inlet projects: Wiggins Pass and Doctors Pass. APTIM will evaluate all the elements of the coastal projects as they apply to the Florida Admin. Code and the LGFR application and guidance documents will be evaluated in order to increase the Florida Department of Environmental Protection (FDEP) ranking and cost -sharing opportunities where applicable. Additionally, APTIM will update the application response to account for the modification of the LGFR based on the latest rating guidelines, rules, and current project cost information. Once APTIM has completed a draft of the LGFR application, they will provide it to Collier County for review and comment prior to submittal to FDEP. FDEP will review the application and may request additional information (RAI). APTIM will respond to FDEP's RAI and provide additional information to the FDEP on behalf of Collier County as needed. FDEP then reviews the applications in detail and provides initial project rankings and initial project assessments. Collier County will then have the opportunity to respond to the initial project assessment. APTIM will then perform a review of the initial project assessment on behalf of Collier County and, if warranted, provide the County with a draft letter to the FDEP identifying the area within the application that may provide additional points to the County. The County will issue a Work Order under Contract No. 18-7432-CZ, which was approved by the BCC on March 10, 2020, item 16.E.4. APTIM Environmental & Infrastructure, LLC is located in Boca Raton, Florida, and was founded in 2002. They were selected as one of three firms on the County's 18-7432-CZ Coastal Engineering Services Library contract and have provided engineering and permitting services to the County for over fifteen years. FISCAL IMPACT: Funding for the proposed work order, in the amount of $26,052.00, is available in the Tourist Development Tax Fund (195), Project No. 90065, FDEP LGFR Analysis. The source of funding is Tourist Development Tax. Funding for this work order will not be requested for reimbursement from any grantor agency. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item will be presented to the Coastal Advisory Committee (CAC) on April 13, 2023, and the Tourist Development Council (TDC) on April 17, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve a proposal from APTIM Environmental & Infrastructure, Inc., to provide professional engineering services for 2024-2025 Local Government Funding Request under Contract No. 18-7432- CZ for time and material not to exceed $26,052.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees, and Program Management Division Packet Pg. 52 7.B 04/ 17/2023 ATTACHMENT(S) 1.2023.02.17 - Proposal - APTIM - LGFR 2024-2025 (PDF) Packet Pg. 53 7.B 04/17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.13 Doc ID: 25141 Item Summary: Recommendation to approve a proposal from APTIM Environmental & Infrastructure, Inc. to provide professional engineering services for 2024-2025 Local Government Funding Request under Contract No. 18-7432-CZ for time and material not to exceed $26,052.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90065). Meeting Date: 04/17/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 04/05/2023 9:07 AM Submitted by: Title: Division Director - Capital Proi Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 04/05/2023 9:07 AM Approved By: Review: Tourism Tourism County Manager's Office Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 04/05/2023 10:18 AM 04/05/2023 10:19 AM Completed 04/10/2023 11:46 AM Completed 04/12/2023 1:35 PM Completed 04/12/2023 1:58 PM Completed 04/12/2023 2:18 PM Completed 04/13/2023 9:49 AM 04/17/2023 1:00 PM Packet Pg. 54 7.B.a APTIM 6401 Congress Avenue, Suite 140 Boca Raton, FL 33487 Tel: +1 561 3918102 www.aptim.com APTIM February 17, 2023 Andy Miller Collier County Coastal Zone Management 2685 S. Horseshoe Drive Naples, FL 34104 Re: 2024-2025 Local Government Funding Request (LGFR) Preparation Collier County, Contract No. 18-7432-CZ Dear Andy: This letter is in response to Collier County's (County) request for a proposal for support services for Aptim Environmental & Infrastructure, LLC (APTIM). The services will include funding and technical support to assist the County with submittal of the 2024-2025 Local Government Funding Requests (LGFR) for Collier County's: South Marco Island Beach Renourishment Project, North County Beach Renourishment program including Doctors Pass, and the County's inlet project at Wiggins Pass. Included as Exhibits are; the Scope of Work (Exhibit A), Estimated Fee Proposal (Exhibit B), and the Rates Schedule (Exhibit C). APTIM proposes to provide these services on a time and materials basis not -to -exceed $26,052 under the terms and conditions of the existing Contract No. 18-7432-CZ dated March 10, 2020 and as amended May 7, 2020, Barring any unforeseen circumstances, all work will be completed within 210 days of receiving the Notice to Proceed. Sincerely, Nicole S. Sharp-7P.E. Coastal Market Lead Aptim Environmental & In CC" Steve Keehn, P.E., APTIM Erica Carr -Betts, APTIM , LLC Client Authorized Signature Name Title (C-A(O�' LO N Packet Pg. 55 7.B.a ,>,APTIM Exhibit A Scope of Work LO N Packet `Pg. /56 7.B.a ,,APTIM 2024-2026 Local Government Funding Requests (LGFR) Collier County, Florida Scope of Work Introduction To distribute state funds for shore protection and inlet management projects, the Florida Department of Environmental Protection (FDEP) requests that local sponsors submit an annual Local Government Funding Request (LGFR) for their projects. This scope of work details the tasks required to assist the County with preparing and submitting the 2024-2025 LGFRs to the FDEP and responding to both the FDEP's Application Review and Project Assessment for Collier County's South Marco and North County Beach Renourishment projects, and inlet maintenance projects at Doctors Pass, and Wiggins Pass. Once a draft of the LGFR applications have been completed, a copy will be provided to Collier County for review and comment prior to submittal to the FDEP. Following application submission, the FDEP will review the applications in detail and provide initial project rankings and initial project assessments. APTIM will perform a review of the initial project assessment on behalf of Collier County and, if warranted, provide the County with a draft letter to the FDEP identifying the areas within the applications that may provide additional points to the County. 1. South Marco Beach LGFR Application APTIM will assist the County with preparation of the 2024-2025 LGFR for Collier County's South Marco Island Renourishment Project. Building upon past LGFR applications, APTIM will update the application response to account for updates to the project. All the elements of the projects as they apply to the 6213- 36 Rule and the LGFR application and guidance document will be evaluated to optimize FDEP ranking and cost sharing opportunities where practical. Additionally, maps will be updated and the FDEP's application response will be reviewed and, if required, a response to the draft assessment will be completed. 2. North County Beaches & Doctors Pass LGFR Application APTIM will assist the County with preparation of the 2024-2025 LGFR for Collier County's North County beaches (Vanderbilt, Park Shore, and Naples Beach) and Doctors Pass projects. Building upon past LGFR applications, APTIM will update the application response to account for current project status and cost information. All the elements of the projects as they apply to the 626-36 Rule and the LGFR application and guidance document will be evaluated to optimize FDEP ranking and cost sharing opportunities where practical. Additionally, maps will be updated and the FDEP's application response will be reviewed and, if required, a response to the draft assessment will be completed. 3. Wiggins Pass LGFR Application APTIM will assist the County with preparation of the 2024-2025 LGFR for Collier County's Wiggins Pass inlet maintenance project. All the elements of the project as they apply to the 6213-36 Rule, LGFR application, and guidance document will be evaluated to increase FDEP ranking and cost sharing opportunities where practical. Additionally, maps will be updated and the FDEP's application response will be reviewed and, if required, a response to the draft assessment will be completed. /1� i\CAO ) Packet Pg. 57 LO CN 7.B.a ,, APT IM Exhibit B Estimated Fee Proposal LO N Q CAO Packet Pg. 58 7.B.a ESTIMATED FEE PROPOSAL FOR 2024-2025 LOCAL GOVERNMENT FUNDING REQUEST (LGFR) PREPARATION COLLIER COUNTY, Contract No.1S-7432-CZ February 17, 2023 PREPARED BY: Aptim Environmental & Infrastructure, LLC r r u7 F4 CA; Q Packet Pg. 59 e a o dde m uo|e! puawwo aM:�V4gZ §z0Z 17Z oz 11]0]- m Ld¥-le odo d - LVZO-cZOZ:juqwq3ejjv q � £ w a EN § )Uui �SOz )§� wz 00 WZ � §§ 9 1 u0 Pww w§] k° S m k k � 2 U- ��... &2 ¥ 2 a� CN V4 top R $ Q' - « A f o CD nLn ■ ` 0 § § o Go ~ k 2 f Q I k : q A � % ®w GO-,/ $ rl I Go 0 4 § 2 ® & . ) i n i a � 8 8 8 0 J k k k Ut C 2 $ & k & } , $ LL � �.a E ■ c U. S 4 ■ a 2 2 � �� ƒ a § 0 � 2 # ) ... . . . .. . 914 4i 2 7.B.a APTIM Exhibit C Rate Schedule LO N Cqp Q Packet Pg. 61 7.B.a DocuSign Envelope ID: 80B82885-B471-4CCC-BC63-021FDA06CE8B SCHEDULE B-ATTACHMENT 1 RATE SCHEDULE Title - Hourly Rate Principal $231 Senior Project Manager $203 Project Manager $160 Senior Engineer $177 $130 Engineer Senior Inspector M.6 S93 Inspector—_ Senior Planner $150 Planner $120 _ Senior Designer $140 Designer $105 Environmental Specialist S120 _ Senior Environmental Specialist $167_ _._ w $115 Scientist/Geolo ist Senior Scientist/Geologist $153 Marine Bi logisUHydr�egISI t $120 Senior Marine Biologistll-lydrogeologist _^$145 $155 Senior GIS Specialist GIS Specialist $115 Clerical/Administrative $73 Senior Technician $103 Technician T $83 $125 Surveyor and Mapper CARD Technician S 107 5145 Survey Crew_ 2 man S (ey Crew - 3 man Survey Crew - 4 man $180 $215 ` Senior Architect $160 Architect $125 The above hourly rates are applicable to Time and Materials task(s) only. The above list may not be all inclusive. Hourly rates for additional categories required to provide particular project services shall be mutually agreed upon by the County and firm, in writing, on a project by project basis, as needed, and will be set forth in the Work Order agreed upon by the parties. ® Grant Funded: The above rates are for purposes of providing estimate(s), as required by the grantor agency. Page 2 of 3 First Amendment to Agreement # 18-7432-CZ tCAO) Aptim Environmental & Infrastructure, LLC v Ln N. Packet Pg. 62 7.B.a Co per Cotifnty Procurement Services Division Direct Select Form Request Date Contract No. Proposal Cost Estimate Construction Cost Estimate 02. 1 7.2023 18-7432-CZ $27, 000 NIA Requested By (Use name as it appears in Outlook): Division ! Department: Andrew Miller Capital Project Planning, Impact Fees, & Program Management Administrative Agent (If different from Requestoo: Library Category: Coastal Engineering vendor Name: APTIM Environmental & Infrastructure, LLC Work Assignment Title: Professional Support Services 2024-2025 LGFR Description of Requested Services: APTIM will assist the County with preparation of the 2024-2025 LGFR (Local Government Funding Request) for Collier County's South Marco Island Beach Renourishment Project, North County Beach Renourishment program including Doctors Pass, and the County's inlet project at Wiggins Pass. i Justification: Past experience with project (Select all that apply and explain ❑ Continuation of previous work assignment below) ❑ Unique qualifications ❑ Other Comments I Explanation of Direct Select: APTIM prepares the LGFR applications annually 45-217655 FY 2022 and 45-211503 FY 21 and provides cost effective and efficient services due to their previous experience. Requestor: Andrew Miller Old,lally signed by Signature: MillerAndrew Uuw 2py yj 17,2]947 """`� Date: Division Director: Beth Johnssen Digit.4 signed by W5.2dd„b Signature:Johnssen_b �„e 2df7g222MO5a7 Date: n.� Procurement Director: Sarah Hamilton SarahHamilto DgnautiSq tlJ oy signature: Dde Mgl g: �3 ,2:,,:g, g n Date: gsarr Return this completed form to: ProcurementSrvcsReq@colliercountyfl.gov. Please be sure to attach the fully approved form to the requisition in SAP. Rev. December 2022 Packet Pg. 63 9.A 04/17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A Doc ID: 25205 Item Summary: Marketing Partner Reports Meeting Date: 04/17/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 04/10/2023 9:46 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 04/10/2023 9:46 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed Office of Management and Budget Christopher Johnson OMB County Manager's Office Geoffrey Willig CMO Analyst Corporate Compliance and Continuous Improvement Megan Gaillard County Attorney's Office Colleen Greene Attorney Review County Manager's Office Dan Rodriguez Deputy County Manager County Manager's Office Ed Finn Deputy County Manager Tourist Development Council Paul Beirnes Meeting Pending Completed 04/10/2023 9:47 AM 04/10/2023 12:02 PM Completed 04/11/2023 1:12 PM Completed 04/11/2023 4:33 PM Additional Reviewer Completed 04/11/2023 5:03 PM Completed 04/12/2023 8:23 AM Completed 04/12/2023 1:29 PM Completed 04/13/2023 10:07 AM 04/17/2023 1:00 PM Packet Pg. 64 ' (spodeN Jau:Ped 6u1;aI M : 5OZ5Z) 6 EZOZ I!jdy 3d1 aauPed 6u140Iaew :;uauayoeUv I (s7podab aau;aed But; )IMY : SOZSZ) L £ZOZ I!adV Oal aauPed Bu1483I.aeW :4uOwLl3el4V OC W Z � � a a a Z H W Y DC Q (s7podab aau;aed But; )IMY : SOZSZ) L £ZOZ I!adV Oal aauPed Bu1483I.aeW :4uOwLl3el4V c6 GC E a � W 4-j cn V O� Q cn W � W cc z O V OC Q � W iJ L �a a m� t/i J o� W >c ° J � : � > a LOU0 0 N � Q N � t z W i ra �� mo a ,«wBd m7+E :k2z EezwdV Oal ape BU140IJeW:4u_Ll3el M Ln k / 0 \ 7 2 \ Ln F \ t ° / ? \ 2 2 m R ° > B -0 _ > iE 2 E � ƒ / 2 2 ƒ rj / E 2 R = 5 \ % .( 2 \ m ƒ ? \ 2 / / m e J / / ƒ e k ami 2 E 7 o = > % - 0 0 / = u m / _ .g E S $ 2 / o \ m 0 w � $ u •� ® 0 o$ -0 F > 2 0 m £ •� % � 2 g /LO / k -C / E 0 0 ƒ 5) 3/ _ f o > j\ I 2� m 3 5 7 © k ® ƒ 0 2° 2 W % 2 \ § / D > [ u 2 B 2 •k \ § .[ ƒ CU 4- \ \ k Ln — R • m � » © ® E { y \ \ > k •/ / '\ ƒ o 0 o E® o� 2/ 2 20 E_ 2 / u CL ° 2 o 6 a 2 v 2 © / -0 / § '0 \.ai / u > # u E 'E / > o ƒ E u _ G.g u (D 0 5 u m — § 7$ / G / 6 G § £ \ � � - (sliodeN a0u:Ped 6u1401JeW : 50Z5Z) 6 £ZOZ I!jdV Oal a0uPed 6u140IaeW :4uGwLl3ellV r a c H m H 3 a° � W N V C CL N •L •L H G1 Q X W L M N a ; o >a m L F- .y L a (sliodeN aau:Ped 6u1401JeW : SOZSZ) 6 £ZOZ I!adV Oal aauPed 6u140IaeW :4uGwLl3elly 0 O a a) O O N \N � N Ln O O12 V z c c o t o N 0 0 O / Y rl NM E O 01 r-1 ■ Y O N N N O N E O 0 Ln r-I N N N O N O 1 0 Ln rn N N O fV O 0 O N r» N fu WE r WE a r d Y V R a (sliodeN aau:Ped 6u1401JeW : SOZSZ) 6 £ZOZ I!adV Oal aauPed 6u140IaeW :4uGwLl3ellV V z 0 z w U W C%- 0 0 QO 1 Qo Lr) ,� L ^/ V l 0 0 WN 0 M Tm V 1 m w Ln n 1^ w 10, Ln in n O Ln A^ N N O N E O 0 Lq N N T 3 N U O N n m � � 00 a o00 Y O N V L v � a 'Q �+ N N E O QO J � a Awk 3 RE RE (sliodeN aau:Ped 6u1401JeW : SOZSZ) 6 £ZOZ I!adV Oal aauPed 6u140IaeW :4uGwLl3elly Q 0 0 V) U 0 0 rn N O 0 0 rn rn N 0 0 a� rn E Ln O Ln F.� 0 M 00 0 M n Ln fV N O N E O XO Ln N N O N O L 0 co N N N O N O L 0 O M r» N fu WE r P M a r d Y V R a (sliodeN aau:Ped 6u1401JeW : SOZSZ) 6 £ZOZ I!adV Oal aauPed 6u140IaeW :4uGwLl3ellV O �0 Q 00 0*4 00 0 0) z 21#4 000 wN N U �I J 00 z � 0 z Lu LU O 0 U on l9rAl fV N O N E O 4- \' 0 LA 114 r-I 07� L! 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The position is already re -posted and will review applications in the coming weeks again. Deputy Director of Sports: After meeting with the CIVIC) and Chair McDaniel, the position of Deputy Director of Sports was taken to the BCC and approved for recruiting. The paperwork is in process and should be posted by April 11 FY'24 Budgets & Strategic Planning Process: The process has already begun to create our baseline FY'24 budgets. The initial target and guidance for Tourism is a flat budget compared to FY'23. The Strategic Planning Process for FY'24 has already begun as well with extensive meetings taking place over the past few weeks with all agencies as well as the foundational goals and strategies for FY'24 in development. Monthly Activities Trade Shows / Tourism Industry Conferences • March 6tn attended Imagine Solutions conference at the Arthrex conference center Tourism Industry & Intra-Division Meetings • A significant Bill is currently going through the Florida House and Senate that has direct and significant impact on the Tourism industry and the TDT across the State. During the month of March I sat on a series of legislative meetings relating to the impact of Bill RRS2 • Attended a collective Gulf Coast Regional CVB Zoom meeting to discuss regional impacts of hurricane recovery perceptions and Red Tide impacts felt of visitation • Met with Michael Toolan of Sugden Park, Parks and Rec to discuss potential incremental events taking place at Sugden • Executed the paperwork and recording of records for the reappointment of 2 TDC members • Meeting took place with Chairman McDaniel and Dan Rodriguez to discuss vision of TDC and TDT uses • Meeting took place with executive leadership of Great Wolf Lodge to discuss the status of opening and integration leading up to opening • Meeting took place with CIVIC) to discuss the beach Permit status and potential funding • Meeting took place between myself, John Melleky and the CIVIC) to discuss general Arts and Culture vision on behalf of the CIVIC) • Attend all BCC and TDC meetings promoting all agenda items relating to Tourism, Arts & Culture, Amateur sporting events and Sports Complex operations. Packet Pg. 212 10.A.a Staffing / Development • On March 131", hosted Deputy Director of Tourism candidate all day in market for interviews with committee members and the CMO • In the absence of a dedicated sports sales staff, I continue to facilitate the roles and responsibilities relating to the effective bridge between Tourism and the Sports Complex in order to ensure and avoid compression during peak season. • Conduct weekly scheduled one on one meetings with each of 11 current staff reports • Conducted assigned / required Collier University training • Monthly meeting with Deputy County Managers Dan Rodriguez Strategic Implementation • Series of meetings took place with Adara and Paradise Advertising to discuss performance measurement and reporting within upcoming TDC meetings • On two occasions met with investment executives seeking insight to destination tourism metrics in the evaluation of potential hotel developments (LanclQuest & Highland investments) • Series of meetings with Paradise Advertising relating to the strategy and process of necessary Brand Shoot • Series of meetings, tasks and guidance to the entire team relating to the development of FY'24 Budget input • During the month of March continue to work with our research agency to execute research that will be conducted in the northeast and Midwest among consumers to evaluate the perception of destination readiness post hurricane • During the month of March conducted a series of meetings and conversations with sports facilities companies and internal staff regarding upcoming series of sporting events occurring at the Complex Marketing / Public Relations/Communications / Sales • March 6t" conducted an interview with Naples News Press on the destination recovery process • March 3rd conducted an interview with Naples Daily News on the destination recovery process • March 1 made a tourism speech to Naples Board of Realtors surrounding the recovery status of Collier County • Extensive meetings took place to discuss the Arts and Culture Grants Process and the implementation of a new automated system improving the process • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications Packet Pg. 213 10.A.a Arts and Culture John Melleky —Arts and Culture Manager 03/01/2023-03/31/2023 TDT GRANTS AND OTHER GRANT PROGRAMS • Responded to questions about the grant application and process — held meetings with organizations (listed below). • Conducted draft review of proposals — four organizations took advantage of this program. • Completed the setup of the panel review process in the system. • Obtained panel members and set date for in -person review meeting. • Met with the county attorney's office to finalize changes to grant contracts. • Completed application process — applications closed on 03/24 with 13 applications between the 2 categories. • Obtained the Economic Impact Calculator to measure the economic impact of grant applications. TDT GRANT PROGRAM MEETINGS 03 001/23 Golisano Children's Museum of Naples 03/02/23 United Arts Collier, Gulfshore Opera, Opera Naples, Naples Art District 03/03/23 Holocaust Museum 03/04/23 Florida Stone Crabbers Association 03/05/23 Florida Stone Crabbers Association, Naples Art District 03/06/23 Artis--Naples 03/10/23 The Naples Players 03/15/23 Gulfshore Playhouse, Naples Art District 03/16/23 The Naples Players, Florida Stone Crabbers Association, Golisano Children's Museum of Naples, Naples Botanical Garden 03/20/23 Opera Naples, The Naples Players 03/21/23 United Arts Collier, Naples Art Institute 03/22/23 Marco Island Center for the Arts TDT GRANT PROGRAM TIMELINE FY 2023-2024 CYCLE 01/23/23 Grant application portal opened at 9:00 AM. 03/03/23 Organizations can submit a draft application for review prior to the grant application deadline. Draft submission due by 5:00 PM. 4 organizations submitted. 03/06/23 Draft application reviews finalized — completed earlier than originally Packet Pg. 214 10.A.a DATE ORGANIZATION planned. 03/24/23 Grant Application Deadline — 5:00 PM. 13 applications received. April 2023 Grant applications are reviewed. 05/22/23 Grants approved by Tourism Development Council. 06/07/23 Grant contracts completed by organizations. 06/27/23 Grant contracts approved by the Board of County Commissioners. GENERAL CVB PROJECTS • Database project o Assigned records for team to update. o Updated all master tables with new Account Types, Categories, Subcategories, Geo codes, and Connection mail lists. o Held kickoff meeting with the team for the record updates. • Learned basics of Zartico to begin tracking of arts events and locations. • Attended the PR 101 Webinar on Mar. 30, 2023. GENERAL COUNTY PROJECTS • Bayshore CRA o Participated in Program Manager interviews. o Planned subcommittee meeting about holiday banners in Bayshore that will have participation with two of the Public Art Committee members. PUBLIC ART COMMITTEE • Created the public notice and board materials and held the March committee meeting. Selected four new committee members from a pool of 16 applications. ARTE VIVA! - HISPANIC ART FESTIVAL • Worked with the advertising team on ideas to update the content on the web page and social media. • Reviewed and approved new Meet the Artist Series online that went live at the end of March. • Prepared an article for the MyCollier newsletter on upcoming activities. • Planned next partner meeting for April 19. Sent out invitations and prepped an initial agenda with a guest speaker from Naples Botanical Garden to discuss early results. Packet Pg. 215 10.A.a • iARTE VIVA! Event Attendance Imp ••e 03/03/23 Naples Art Institute — previewed Isabelle de Borchgrave and the World of Frida Kahlo 03/03/23 Naples Botanical Garden — Frida After 5 with Opera Naples performing selections from Frida 03/14/23 Marco Island Center for the Arts — Reflection on Four Artists exhibition 03/16/23 Marco Island Center for the Arts — Dr. Ed Calle 03/18/23 Ave Maria Margarita and Taco Festival 03/28/23 Opera Naples Festival Under the Stars - Carmen 03/29/23 Opera Naples Festival Under the Stars — Spanish Zarzuela and Flamenco 03/31/23 Artis—Naples The Baker Museum — Spring Exhibition preview - Three Degrees of Separation OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attendance at various arts and cultural activities throughout the month. 03/01/23 •R• Method and Concept — Gallery opening/Centennial Celebration 03/02/23 Bayshore CRA— monthly meeting 03/03/23 Naples Art Institute — previewed Isabelle deBorchgrave and the Wo 03/09/23 Naples Historical Society 03/10/23 The Studio Players —Saving Kitty 03/14/23 United Arts Collier — review of arts strategic plan 03/15/23 Laura Amalia Redding and Brett Harvey— introductory meeting 03/17/23 The Ringling, State Art Museum of Florida, opening of Reclaiming Home, Contemporary Seminole Art exhibition 03/18/23 Cattle Drive Immokalee Pioneer Museum 03/23/23 Florida Humanities and Collier Community Foundation 03/23/23 Florida Gulf Coast University —exhibition opening 03/24/23 United Arts Collier — discussed tracking of arts organizations for AEP6 study 03/25/23 Hotworks Naples Fine Art Show 03/26/23 Naples Art Institute — Downtown Art Fair Opera Naples — Community Day at Festival Under the Stars 03/27/23 Marco Island Sunrise Rotary — guest speaker on County Arts programs 03/27/23 Associate Leadership Collier Arts and Culture Day — panel speaker 03/29/23 Michelle Tricca — meeting to discuss kickoff of Face of Immokalee public art piece Packet Pg. 216 10.A.a UPCOMING STRATEGIC INITIATIVES • Database project — data updates for arts and culture sector and collection of information on individual artists. • Tracking of arts organization information — Zartico and from current grant projects running. Packet Pg. 217 10.A.a GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: March 1— 31, 2023 2022 2023 Number of Meeting Planner Contacts 51 in 2022 75 (vs. 75 in Feb; 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) 44 leads sent 53 leads sent (vs. 35 in Feb; 23 in Number of RFP leads sent to hotel Jan; 23 in Dec; 27 in Nov; 26 in Oct) partners 25,576 potential room 41,659 potential room nights (vs. nights 25,981 in Feb; 9,726 in Jan; 17,926 in Dec; 21,031 for Nov; 14,976 for $17,341,053 Estimated Oct) Economic impact $26,809,256 Estimated Economic Impact (vs. $15,632,209 in Feb; $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 3 group booked 13 groups booked (vs. 6 in Feb; 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for $1,765,130 direct 16,413 TRN $8,233,600 direct Period booked spending El; spending El; (vs. 2,421 TRN 3074 total room nights $1,534,837 in Feb; 1,500 TRN in booked Jan, $705,664; 632 TRN in Dec, $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending El; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement (RFPE) 2 In Mar 2022 4 For Mar (vs 10 for Feb; 5 for Requests Jan; 3 for Dec; 6 for Nov; 1 for Oct) 1 Violand Mgmt Associates Nov 23 2 FL Network of Youth & Family Services Sept 23 3 Latin Am Assn of Insurance Agents Aug 24 4 Latin Am Assn of Insurance Agents Aug 25 Number of RFPE's to Contract 0 in 2022 7 For Mar (vs. 2 for Feb; 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) L 0 a a� w U) E Mn 0 0 N LO M N 0 N •L a Q U H y r 0 a W cu c m E t U 2 w r Q Packet Pg. 218 10.A.a Client Site Visits & FAM'S 5 in Mar 2022 1 in Mar; (0 in Feb; 0 in Jan; 4 in Dec) Hotel Partner Site Visits 1 3 Shereen Ghandour DOS Inn on Fifth (vs. 3 in Feb; 3 in Jan; 2 in Nov; 17 in Oct) Number of Shows Attended 0 show in Mar 2022: 1 in Mar Imagine Solutions (vs. 1 in Feb; 0 in Jan; 0 in Dec; Nov FSAE Meeting Planner Roundtable; 1 in Oct (IMEX) • Joined the CVB team on February 1, 2021 EVENTS ATTENDED Imagine Solutions Conference 2023 As sponsors, we attended the Sunday evening Speakers Reception at Innovation Hotel on March 5t", and the Imagine Solutions Conference at Arthrex One complex on March 6'. This sold out conference welcomed over 500 attendees, including 20 journalists, and this prestigious event featured informative presentations from top professionals in the medical, technical and business sectors Hotel & Hospitality Industry networking event Naples, FL SALES ACTIVITIES • Planning for Prevue Meetings Custom Wellness Webinar • Preparation for Florida Society of Association Executives' Annual Conference Sponsorship • Finalizing upcoming travel calendar for me and Midwest market representatives Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 53 leads this month — March (vs. 35 leads in Feb; 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 3/1: Destinations International Webinar: How to Use curiosity to Power Innovative Destination Marketing • 3/1: Partner Visit— Shereen Ghandour, DOS at Inn on Fifth • 3/1: Hospitality Networking Event • 3/2: Prevue Meetings' Custom Webinar Planning Call • 3/3: Monthly submission for Partner newsletter — Coastlines • 3/5: Imagine Solutions Conference Sun eve Speaker event at Innovation Hotel • 3/6: Attended Imagine Solutions Conference at Arthrex One Packet Pg. 219 10.A.a • 3/7: Compiling Bios, Headshots for panelist for Prevue Custom Wellness Webinar • 3/7: Planning for Upcoming Oasis 2024 Child & Adolescent Psychiatry Site at LaPlaya • 3/7: Sent National Field Hockey Coaches Association 2025 Annual Coaches Conf RPF • 3/7: Assisted Erin Wellin w/ Sidley Austin LLP out of Chicago w/ RSW lift & destination info • 3/8: NT&T Transportation confirm for OASIS 2024 Site on 3/15 • 3/8: CVB Midwest Team Call • 3/8: Brenda Glass — Rotary 6960 Lead for 2025 • 3/9: Processing FSAE Annual Conference Registration • 3/9: Travel Request for Incentive LIVE in May 2023 • 3/10: Paradise — Approvals New Meetings Web Articles • 3/10: Call with Adam Laufer re: American Youth Football Championships info • 3/13: Deputy Director of Tourism in person Meeting with CANDIDATE • 3/13: Working with Kellie Cipperman at Naples Arts District on upcoming Creativity Camp and unique activities for attendees • 3/14: Direct lead inquiries - 3 RFPs • 3/15: Ana Acker Site visit —The Ritz -Carlton Naples Tiburon and then Naples Grande Beach Resort • 3/15: Michael Cho,American Physicians Institute / OASIS Site Visit at LaPlaya with Julie Hart, staying at Inn on Fifth • 3/16: Wellness Webinar Panelists info and planning • 3/21: Planning call with Kellie Cipperman and Paula with Naples Art District re: Creativity Camp • 3/23: Working on FY24 Budget Sheet • 3/23: CVB Midwest Team Weekly • 3/24: Partner Visit in office - Inn on Fifth Shereen Ghandour • 3/27: iDSS Clean Up project meeting with team • 3/28: Qontigo SKO 2024 lead • 3/29: County meeting to review Tourism Power BI SOPs • 3/30: Working with county to update RFP Enhancement Guidelines • 3/30: PR 101 Training Webinar conducted by CVB team • 3/30: GMID 2023 ZOOM... Global Meeting Industry Day • 3/30: Ribbon Cutting Celebration Fairfield Inn & Suites • 3/30: Call with Spherion Naples as an option to refer for temporary staffing for conferences OBSERVATIONS/TRENDS Our Midwest representative recently attended the series of GPS Events on their 3-day tour in Chicago (40 planner attendees), the Chicago Suburbs (20 planner attendees), and Minneapolis (67 planner attendees.) The Minneapolis area has a large concentration of incentive planners, and attendees at this event shared that incentives are more important than ever, for those working remotely, for team building, and as incentives for sales efforts. Packet Pg. 220 10.A.a Meeting Professionals International released their MPI Meetings Outlook 2023 Winter Edition and it touches on the continuing challenge of adequate staffing in the hospitality industry, especially in the industry CVB/DMO and Hotel sales professionals. Site inspections are beginning to pick up. You may find the entire report via the link below: https://www.mpi.org/docs/default-source/meetings-outlook/meetings-outlook-winter-2023.pdf Northstar Meetings Group, in partnership with CVENT, JUST released their MEETINGS INDUSTRY PULSE SURVEY, with the APRIL 2023 Data from 440 Planner responses. A few key takeaways from the survey: Optimism remains remarkably high and new bookings are strong. However, planners' concerns — and there are many — are growing. It's not only about costs. Lead times are short. More than half of all planners are booking and/or sourcing events less than one year out. Making matters worse is the continued backlog in rescheduled pandemic events. Thirty percent of planners report they have yet to produce meetings they cancelled and rescheduled due to Covid. https://ik.imgkit.net/3vlgs5axxif/NMG/uploadedfiles/NMG-Cvent-Pulse-Survey-April-2023.pdf UPCOMING STRATEGIC INITIATIVES We continue to work with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. We are working with them on the content, panel and details for our upcoming Prevue Meetings' Custom Wellness Webinar to be held in May. Strategizing with Florida Society of Association Executives' on our sponsorship for the keynote speaker at the upcoming FSAE Annual Conference in July at the Hyatt Regency Coconut Point in Bonita Springs. With the new FY23 upon us, we will be preparing Proposals to Attend for the key upcoming conferences on our calendar. Preparations underway to register, complete travel requests, etc to attend future events. We have secured participation in the important Incentive Research Foundations' IRF Invitational, scheduled for June 2023. Plans are to attend Northstar Meetings' upcoming Incentive Live in May and Destination Southeast this summer. Packet Pg. 221 10.A.a Naples, Marco Island, Everglades CVB GROUP MEETING SALES REPORT - MARCH 2O23 Synergy -Connect Midwest Reps 2022 2023 Number of Meeting Planner Contacts 120 220 Number of RFP leads sent 18 13 Number of Groups booked 1 2 Total Room Nights/Econ. Impact for Period 789 RN 306 RN booked Number of RFP Enhancement (RFPE) Requests 0 0 Number of RFP's to Contract 1 Site Visits & FAMS 0 Number of Shows Attended 0 3 RFPs Event Name Organization Contact Stat I Event Date e Dairy Farmers of HelmsBriscoe Julie Hietbrink KS America - Farm Services Sales Conference Alight Solutions Sales Meetings & Angela WI Conference Incentives Mingrone 2/5-10/2024 Total Room Nights 640 2/4-2/9/2024 1360 Crawford Contractor NHS Global _Connection Top Performer Bryan Ganek IL 2/20- 2/25/2024 357 MN 1225 Dysphagia Research HelmsBriscoe Jasmine Eldeen 3/3-3/7/2024 Society 2025 _ OH 368 2024 NTB Conference Achieve Ashley Lawson 3/30-4/4/2024 Incentives and _ Meetings MO 310 CCCI-Cru Family Life 2024 Arrowhead Rachel Aden 4/2-4/9/2024 Spring Presidents Getaway Conferences & Events 0 a m M rn E N 0 co 0 N LO F4 M N 0 N L Q U H N r `0 Q. L r r c m z Q Packet Pg. 222 10.A.a Progress Software 2023 Maritz Global Beth Stewart Sales Meeting Events Fisery August Board BCD Meetings & Dawn Karwoski Strategy Meeting Events Bowman and Brooke HelmsBriscoe Deby Daly Partner Retreat 2024 Edward Jones BTSM Maritz Global Sara Bambrick _Meeting Events Citizens COE 2025 Citizens Lisa Hart Financial Group_ Municipal Bond Buyers Cheryl Faust ` Cheryl Faust 2024 Conference -Definite at JW Marriott VIRTUAL EVENTS ATTENDED • Destination Reps Spring Event Discussion PROSPECTING and OTHER ACTIVITIES MO 12/2- 1610 12/9/2023 IL 8/4-8/10/2024 102 MN 4/10- 307 4/14/2024 MO 4/12- 4/20/2024 11854 MO 4/6-4/13/2025 1078 WI 12/22- 1 306 2/28/2024 • Reached out by phone and/or email to all new leads • Reached out by phone and/or email to tentative accounts • Attended SITE Chicago's Annual Business Meeting • Hosted BlackHawk Client event with Destination Reps (40 clients) • Attended GPS Events — Chicago (40 planner attendees), Suburbs (20 planner attendees) Minneapolis (67 planner attendees) • Maura spoke about Wellness at SITE's virtual Women's Day event LOOKING AHEAD • May 8, 2023 — PCMA Greater Midwest Chicago Cubs event • June 5 - 8, 2023 - IRF Invitational Las Vegas • June 8, 2023 — PCMA Greater Midwest joint Educational program with IEEE • June 13 - 16, 2023 - M P I WEC Mexico • July 21, 2023 — SITE Cubs Event • September — PCMA Greater Midwest Educational Event (Date TBD) • November— PCMA Greater Midwest Chapter Bowl-a-thon (Date TBD) • November 29, 2023 — PCMA Holiday Party • November 30, 2023 — Association Forum's Holiday Showcase L O a a� w U) E Mn O W 0 N LO M N O N •L a Q U 0 H y i O Q (D L U) c m E t U w r Q Packet Pg. 223 10.A.a Specialty Markets Michelle Pirre - Sales Assistant 3/1/2023-3/31/2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent & Tour 117 0 Ops Contacts Number of FAM's/Site Visits 0 0 Number of Meeting Planners 7 26 Number of RFP's Sent 1 10 Leads Sent with $1,239,244.67 potential EIC Number of RFP's Definite 2 3 RFPs definite with estimated $147,846.51 potential EIC Consumer Contacts 468 687 Tourism Industry & Intra-Division Meetings March 7, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues March 13, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues March 14, 2023 - 1:1 with department director to discuss LGBTQ, Destination Weddings & Small meetings upcoming initiatives, and results of last meeting items. March 20, 2023 — Naples Art District zoom meeting with Kelly Cipperman and Paul Brody, to discuss group different art event that can be incorporated with conferences for offsite or onsite projects for attendees AKA Creativity in Paradise March 21, 2023- Debbie Chapman, Sales Manager, SeaFair Yachts meeting at CVB Office. The Yacht will be housed at Marco Yacht Club with departures from City Dock as well. Est date Dec 2023 March 22, 2023 — Naples Pride meeting with Paradise Coast Sports Park site visit with president of Naples Pride - Nicki Brock and Adrian Moses of the park, regarding possibility of bringing future pride events to the park. March 27, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues March 27, 2023 — iDSS meeting with CVB staff regarding clean up project of our database. Packet Pg. 224 10.A.a March 28, 2023 -1:1 with department director to discuss Specialty & Small meetings upcoming initiatives, and results of last meeting items. March 29, 2023 — meeting with Anthony Payne — New GM at Port of the Isles Resort. Discussed upcoming renovations of the resort. Specialty Markets The CVB presented as a vendor at Tampa Pride on March 25, 2023. We spoke with 687 people who had a true interest in learning about the destination. We distributed 100 visitor guides, 150 LGBT guides, and included in the hundreds of pieces of collateral distributed, destination weddings information were amongst items people were drawn to at the booth. This is not the norm for pride festivals, generally people pick up the visitor guides, but weddings info is not much of an interest. If we are to expect an uptick in LGBTQ weddings the CVB, has it covered. We currently are working with Equally Wed for current and future digital promotions. We are also featured on the landing page for Southwest Florida on Outcoast.com this month https://outcoast.com/southwest-florida/ Rachel Covello owner of Outcoast also recently created a wedding video for the destination at the Naples Bay Resort: Celebrate Your LBGTQ Wedding in Naples, FL I Enloy This Lesbian Wedding Story - YouTube Among the trending articles on Outcoast.com the following Naples Article https://outcoast.com/gay- florida-travel-exploring-naples-everything-you-need-to-know/ has been in the top ten since 2019 and averages 400-500 hits per month. Considering this is a Florida drive market page, that is very impressive. This article is also #2 in google search. All of the CVB efforts appear to be reaching the LGBTQ community, even as far as Germany. We have a German LGBTQ influencer— Dirk Baumgartl- who reached out to the CVB via DiaMonde, coming to the destination for a media trip in April, and the CVB has created that itinerary for him. With travel returning to a somewhat normal pace, and our post Ian Recovery, destination weddings are expected to take a slight dip in 2024. With that in mind the CVB is planning to get out to be more visible for this market to help promote that we are open and ready for weddings. Currently we are looking for partner interest in attending the Luxury Bridal Expo taking place in Chicago dates to be determined. Packet Pg. 225 10.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power March 1-31, 2023 PERIOD AT A GLANCE March 2023 March 2022 / 2021 March 2023 Media Interactions 17 March 2022 — 32 March 2021- 19 Journalists/Influencers Hosted 2 March 2022 — 3 March 2021 - 1 Journalists/ Influencer Activity: • Journalist Visit — Writer Gale Horton Gay with The Champion Newspaper hosted at Capri Inn in June and asked for attraction and meal assistance. • Influencer Vetting — For JW Marriott - Aubrie Bell social media influencer of @globetrotting_gingertravel and declined due to low engagement rate and content not in line with the destination. • Influencer Vetting— Linda Carol social media influencer of @ linda.carol.s and Paradise Advertising is suggesting we would recommend that we keep her in mind for future collaborations focused on anything outdoor focused. • Influencer Vetting - Alfonso and Fernando, Luxury Lifestyle & Travel Digital Personalities and Paradise Advertising and CVB is concerned audiences are pulling in as 20% + 22% authentic and their engagement rate is a little lower than other LGBTQ influencers in the travel vertical. • FAM Itinerary creation — Paul Zander is the Executive Producer/Editor-in-Chief of Modern Explorer and Lorraine Zander is the Editor -in -Chief of Faze.ca. Paul and Lorraine both focus on outdoor/adventure and sustainability for their outlets. • FAM Itinerary creation — Provided suggestions for hotel, attractions and restaurants for VISIT FLORIDA Wall Street Journal and New York Times freelancer visiting end of March. • FAM Itinerary creation — Provided suggestions for hotel, attractions and restaurants for VISIT FLORIDA for social media influencers Zach and Courtney Lohane. • Image Request — Franziska Cordes from Eurowings Discover, for the destination page about Fort Myers Region on Eurowings • Image Request — Ceile from Black Diamond PR, Our UK representative for media pitching • Image Request — Ceile from Black Diamond PR, Our UK representative for media pitching for Arte Viva • Image Request - Brittney Kleis, from Gulfshore Life for web blog • Image Request - Lorena Pereda from Avia Reps, for Invertour trade magazine Packet Pg. 226 10.A.a • Image Request - Stephanie Broad from Gulfshore Business Magazine for May issue of Gulfshore Business in a story about beach renourishment. • Image Request - Ceile from Black Diamond PR, Our UK representative for media pitching • Image Request — James Brendle from Downs & St Germain for Visitor Tracking and/or Economic Impact reports • Image Request - John Hunter from Black Diamond for April social media content for Facebook Hosted: • Journalist Hosted: Pamela Wright/Boston Globe for a destination piece with a focus on stone crab season, while touching on the must do things in Paradise Coast. • Journalist Hosted: Kevin Kaminski, Group Editor for Lifestyle Media Group focusing on dining in the destination from March 16 to March 18. Activity: • Monitoring of red tide situation and drafting appropriate consumer facing and internal communications regarding status of red tide and the beach conditions. • Monitored legislative updates regarding Visit Florida funding • Submitted Visit Florida Domestic Media Mission pitch sheet • Attended PRSA Crisis Communications meeting and luncheon • Attended Imagine Solutions Reception and Conference at Arthrex • Attended launch of American Whiskey Bar & Grill at Method + Concept • Submitted initial PR & Communications budget FY 23/24 for review • Researched Centennial photos for German market publications • Review and approval of Prevue Meetings magazine copy and content • Updated Hayworth PR agency (represent The Capri Inn) with media kit and photography • Interview coordination with Terry McDevitt — Naples Press — 6 month post -Hurricane Ian article Regional and International PR Initiatives: • Editorial meeting in Miami with Conde Nast International and Domestic teams — Heather Stoll de Armas / Executive Travel Director; Divia Thani / Global Editor -in -Chief; Beth Lusko / Global Head of Travel; Jesse Ashlock / Deputy Global Editorial director; Peter Zuckerman / President Z-Media. • Hosted "PR 101" training webinar for industry partners to assist with PR initiatives. • Updated submissions for IPW (Germany) • Reviewed and updated changes to The Weather Network ad campaign digital components • Negotiated partner resources for Garden & Gun culinary outreach (Campiello's) • Participated in statewide DMO conference call and update • Reviewed and finalized elements for printing and distribution of the new Visitor Guide • Reviewed editorial copy for accuracy for Gun & Garden magazine, Foodism, Escapism • Provided photography and content for media outreach for Margaritaville Compass hotel • Provided photography and content to Hayworth PR for Capri Inn • Provided photography and copy points for Bay magazine — June issue • Provided photography and content for Eurowings Discover — regional destination landing page on website (Lee and Collier Counties) Packet Pg. 227 10.A.a • Researched status of emergency berm project to share with team / partners • Initial planning for attendance at IPW Media Mission show in May. • Naples News — fact checking for tourism article • Reviewed Top Wild Encounters newsletter for UK media News & Press Releases: https://www.paradisecoast.com/media-center/news-releases/oldest-house-napies-historic-palm- cottage-celebrates-grand-re-opening https://www.paradisecoast.com/media-center/news-releases/four-florida-coastal-gems-ioin- prestigious-opal-collection https://www.paradisecoast.com/media-center/news-releases/marco-island-center-the-arts- announces-2023-2024-season Website Listings, Events and Deals • Created, updated, or deleted 59 event listings for the website. Research shows that in March we had 12,442 views on the events page. The events landing page for March stayed steady at the second most viewed page. • Created or updated 1 deals on www.ParadiseCoast.com. 0 1820 unique views from individuals searching deals. o Deals page views were down 45% compared to 2022, and down 36% for 2021 views. • In March we updated or deleted 20 business listing on the website. • Updated Red Tide Status Page • Updated Partner Resource page content Administration & Writings • IDSS database project — confirmation of contact information for media and hospitality partners • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO ZOOM call. • Prepared March TDC PR Report. • Drafted and reviewed March 2023 Coastlines Partner newsletter • Completed required County training programs • Reviewing and updating Cision Media Monitoring contract for renewal • Drafted and submitted Destinations Florida March articles - Quick Trips, Best of Southwest Florida sections, HSMAI awards Florida's Paradise Coast - In the News Packet Pg. 228 10.A.a GULFSHORE BUSINESS. GOIITHWEST FLORIOR'8 BEST VIEW OF BIIBIHES8 Collier County beaches continue recovery during peak tourism season BY SAMANTHA ROESLER MARCH 24, 2023 PHOTO CREOIT:SAMANTHA ROESLER; GETTY IMAGES It's spring break in Southwest Florida with tourists and seasonal visitors flocking to Collier County. Although Hurricane Ian ripped through the Gulf Coast six months ago, heavy traffic and long waits at restaurants demonstrate damage from the storm won't deter those wanting to visit the Paradise Coast. There is one part of the community that has yet to catch a break. Collier beaches have been littered with debris since the storm, in addition to experiencing sand loss and a red tide outbreak. Even with those obstacles, Collier County tourism director Paul Beirnes said tourism hasn't been affected as harshly as many residents might have predicted. Beirnes and his team recently completed one of four surveys aimed at gauging how potential visitors around the country view the level of readiness of Southwest Florida to welcome back tourists. The survey, which reached more than 500 consumers during an 11-day period in mid -February, showed around 80% of potential visitors believe the region is fully ready to welcome back guests. Those 80% believe the effects of Hurricane Ian on Southwest Florida were minimal. Although locals know that to be untrue, that mindset from those who don't live in the county shows how resilient the area is and appears to be, Beirnes said. Packet Pg. 229 10.A.a Home; Collier County beachescontinue reco—ryduring peak tourism season Collier County beaches continue recovery during peak tourism season Author. Samantha Roesler Cdtshore Business Published, March 24. 2023 / Updated: March 24. 2023 :au: a.9: ra ua:nx� i a i au It's spring break in Southwest Florida with tourists and seasonal visitors flocking to Collier County. Although Hurricane Ian ripped through the Gulf Coast six months ago, heavy traffic and long waits at restaurants demonstrate damage from the storm won't deter those wanting to visit the Paradise Coast. There is one part of the community that has yet to catch a break. Collier beaches have been littered with debris since the storm, in addition to experiencing sand loss and a red tide outbreak. Even with those obstacles, Collier County tourism director Paul Beirnes said tourism hasn't been affected as harshly as many residents might have predicted. Beirnes and his team recently completed one of four surveys aimed at gauging how potential visitors around the country view the level of readiness of Southwest Florida to welcome back tourists. The survey, which reached more than 500 consumers during an 11-day period in mid -February, showed around 80% of potential visitors believe the region is fully ready to welcome back guests. Those 80% believe the effects of Hurricane Ian on Southwest Florida were minimal. Although locals know that to be untrue, that mindset from those who don't live in the county shows how resilient the area is and appears to be, Beirnes said. Packet Pg. 230 10.A.a TheStreet For some, a winter vacation means snow and skiing. For others, it means escaping to warmer climates for sun and sand. Fortunately, there are vacation destinations with any type of weather for any budget. Winter in the Caribbean tends to offer moderate temperatures in the mid-80s and temperate winds to create a luxury paradise of warm breezes, white sand beaches, and sparkling seas. Naples, Florida If you're looking to get out of the cold, consider a jaunt to Naples, Florida, where the relaxed atmosphere and sun -kissed beaches will help you quickly forget the stress of winter. Watch the sunset from Naples Pier, dip your toes in the Gulf of Mexico, and shop on Fifth Avenue South. It's all in a day of play on what locals call the "Paradise Coast." The southwest Florida weather is perfect for swimming, dolphin -watching, snorkeling or scuba diving, with average temperatures in the mid -to -high 70s in early February. When you're looking for a break from the sand and water, browse the art galleries, local boutiques, and small businesses on Fifth Avenue South and Third Street South. The Naples shopping outlets make it easier to shop high -end brands without busting your budget. While you're in town, make sure to try the Stone Crab Claws, which are in season from mid -October to the beginning of May. Restaurants in Naples serving up stone crab claws include Pelican Bend, Captain & Krewe, and Sails Restaurant. Packet Pg. 231 10.A.a TRAVEL+ LEISURE TRIP IDEAS ) WEEKEND OETAWAYS 24 Best. lVeekend Gelaw4ays in Floridsr From Jacksonville to Miami. here are 24 of the best weekend getaways in Plonda. By Teey ward Pu )IISRep on March 19, M3 08 Naples of 24 PIIpTO PCFAM;i,MY IIMAGES You can pair time on the gorgeous Gulf of Mexico sands with luxury shopping and fabulous dining when you make Naples your weekend escape. For a calming guIf-front stay, it's hard to beat Edgewater Beach Hotel or t_aPlaya Beach & Golf Resort_ Naples is a good launching point for day trips to nearby Everglades National Park, too, which you can adventure into during boat tours from nearby Everglades City. ��L'JLJ Packet Pg. 232 10.A.a Xaptes :43a1*111 Xrws 7 1fJNr4k$M4hi+C1 eM . 7171T W THE MA100M M*iLome: 0 HLINRILANQIAN SIX 141WHS LATER WIND RISK INTENSIFIES 11Y "K N4# 1a"emrri w— *rwn%«" 1�.ttila � !i .w.tiw.r..M.« ay.rw.r iI71LE 1rrAwwrliF+lrr4 Nir rtMr IiFii`r � I1.to Ow fiA w -i.ar w M*i< ww-d' Dater, .rp."I— iup..r ■epealrf rral hlpllly ■epiaed- WE aawaclr i't Nara r.ar b"rh M-1 aY a r�er �iil N T}hri dd W. Shly i%WAI<d SPw pokarr lahle +wm . R-Me 4,a7 ram w-IM wirr rmef}er� lr b,rti�w . f i hat illifL (cask} is gY* d.wn sow":- !Z*— Ell' Own �.n�n .r f,Y. #urta.r.�M �4i�+r,ti.Yrr;.a E�w raw �17� rr�r efMl i11"�F++sirMlrr aFar,�-++++++r+�� Y I �W7�M.......to +mow LfL%m pw J1G1FK�r��4C�N•r��.,R�. ra Anabrsis. 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I played , 'sus L didri t set it vas fire;' La_iger said. `.i.nd all of a sudden the Last Wbh hales ca samctli�ng [ made hoe ar six birdies coTrdng in and IiiaL�: When you hate to do it. vhen E-f, J3irzg3s om the line•.' r�p.a-rr�70.1nR4 Packet Pg. 236 r4? wheq I pow up,- -] want to be jug# ll ke Bob! ` • , k BabWaUare has beery �* t '• Yolunt"ring ars a Standard 4-mucKm ' ;IBearer For 4-year - walking Me courseA3daysDftheLW 8�w giTn op • lChubb i-,l E�. Bob 6 vors 4 RId and a(4 vn't Re Dlnm ■ anytime &wn. W2 sbuuld start f i A *E* LlRe FWb" Fam �IkJIL I rw r 4 Aq Ai 10.A.a So) Awn ruing The Best Places For A Weekend Getaway In Florida By Tara Massouleh McCav Published on March 22, 2023 PHOTO: FACEBOOK/BUD & ALLEYA€TS RESTAURANT No place is more synonymous with the word "vacation" than Florida. Spanning more than 65,000 miles, nearly every square inch of the Sunshine State has something special to offer. From white sand beaches and sparkling shoreline to mystical everglade forests and serpentine river systems, there's a reason Florida is the second most visited state and the single most popular retirement destination in the country. Of course, there are the big -ticket attractions like Orlando (Did someone say Mickey Mouse bars?), Key West, and Miami, but the best thing about Florida is there are so many other destinations to explore From the Panhandle to the southeast coast and everywhere in between, these are the best places to take a weekend getaway in Florida. OS Nalles N.plepia ec surkx[. PHOTO: DANITA DELI MONT. 09 Marco Island �r _c PHOTO: 410661E CAPONET_10 They don't ca I I it the Para dise Coast for nothing. Located on the so uthwest edge of the Florida peninsula, Nap lesisacharmingcoastaEtown known for a AtrlptoMarcuIsland can feel likeyou've discovered the sweet spot of unique combination ofIuxeIivingand laid-backvibes.Think pure white sand southwest FIorida'sPara diseCoast.Less than 20miles southeast oft he beaches, lots otopportunities to get out on the water, and a community luxuryrivIeraef Naples, this is l and offers the best of all worlds: a rel axed that's dedlcatedtoIocaIccnseryat! cnefforts.And the islands. Oh. the fishingviIlagewithtranquiIbeachas and unspo [led natureasweIIas is€aInd s. There a re so many unspoi I ed beache s to expI ore i n the a ptly In med ecea nfront hote l s, d e li cious dIN ng opt! ons, and lots to do both in and out of Ten Thousand IslandsN2tionalWIIdIIfeRefuge, located just40minutes the water. southeast of downtown Naples. Packet Pg. 238 10.A.a yahoollife The Best Places For A Weekend Getaway In Florida By Tara Massouleh McCay Published on March 22, 2023 PHOTO: FACEBOOK/BUD & ALLEYA€TJ RESTAURANT No place is more synonymous with the word "vacation" than Florida. Spanning more than 65,000 miles, nearly every square inch of the Sunshine State has something special to offer. From white sand beaches and sparkling shoreline to mystical everglade forests and serpentine river systems, there's a reason Florida is the second most visited state and the single most popular retirement destination in the country. Of course, there are the big -ticket attractions like Orlando (Did someone say Mickey Mouse bars?), Key West, and Miami, but the best thing about Florida is there are so many other destinations to explore. From the Panhandle to the southeast coast and everywhere in between, these are the best places to take a weekend getaway in Florida. 08 Naples as to N.0pi­surest. PH=-L ITA DELI MONT They don't call it the Paradise Coast for nothing. Located on the southwest edge of the Florida peninsula, Naples is a charming coastal town known for a unique combination of luxe living and laid-backvibes. Think pure white sand beaches, lots of opportunities to get out on the water, and a community that's dedicated to local cc nservation efforts. And the islands. Oh. the islands. There are so many unspoiled beaches to explore in the aptly named Ten Thousand Islands National W fldlffe Refuge, located just 40 minutes southeast ofdowntown Naples. 09 Marco Island .e _o PHOTOMMECAPONETTO Atrip to Marco Island can feel like you've discovered the sweet spot of southwest Florida's Paradise Coast. Less than 20 miles southeast of the luxury rfviera of Naples, this island offers the best of all worlds: a relaxed fishing vi liage with tranquf I he aches and unspoiled nature as weiI as oceanfront hotels, delicious dining options, and lots to do both in and out of the wa ter. 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W rcrm •_� :,i�:: ar M1:: a�rranr Yr Mn m.r rl:n:rn^nr�• ur 1Y rrfirl•-M. 1rX! 11 Sx Ir�rr.Jr W.:aT� .tiebr sA' H.:.:4•n•n: �.zn:x.xm r:.nn, Ss�vdr!rpa-, brrcr it V : ih.Y n:rrMm 4.�Na4r�.sa eH .r. nv�du ��nn S, �s,wTndr4rlo r:r.Xnstr� rme.omn,�n:mr>ta_ Packet Pg. 241 10.A.a Iuk1.Z11:f0-TIMS111"1W:IIFAR191MVIA031Dl11FAIR A 011.4I1111111'.11 MAW011119C MARCH 2O23 2023 2022 Twitter Accounts (3) Twitter Tweets & DMs Sent: 30 Twitter Tweets & DMs Sent: 39 Engagements: 195 Engagements: 196 Link Clicks: 09 Link Clicks: 15 Followers Gained: 43 Followers Gained: 56 Impressions: 4,980 Impressions: 7,636 Facebook Accounts (5) Facebook Posts Sent: 44 Facebook Posts Sent: 84 Engagements: 65,818 Engagements: 72,716 Link Clicks: 20,780 Link Clicks: 28,125 New Fans: 355 New Fans: 367 Impressions: 3,673,175 Impressions: 4,167,951 Instagram Accounts (3) Instagram Media Sent: 69 Instagram Media Sent: 78 Engagements: 1,783 Engagements: 1,539 Followers Gained: 268 Followers Gained: 134 Instagram Impressions: 680,943 Instagram Impressions: 951,484 CrowdRiff 11k interactions and 35k views 16k interactions and 35k views ThresHold360 105,596 Views / 231,235 Engaged Data not available Views Notable Tasks • Social Media monitoring of the red tide situation • Facebook live: Naples Zoo, Third Street South • Activation of website emergency module for Red Tide information • Repair Broken website links • PR 101 Partner Training • Update the "In the News" section, highlighting various destination coverage. • Produce Instagram destination guides • Tour Big Cypress & gather video & photo assets for destination promotion • Capture various destination videos & images • Update website media center with various PR & publication initiatives • Produce photo & video assets for Social Media Marketing. • Update various partner listings • Write monthly Coastlines article • Review Social Media posts with Brazil Social Team 0 a a� w 0 U) E T) •L 0 0 0 N LO N M N 0 N �L Q Q U H N L 0 a aD L U) r c m E 0 a Packet Pg. 242 10.A.a • Update & publish website articles: The Best Places for Outdoor Dining in Naples & 5 Ways to Treat Mom to a Memorable Mother's Day on Florida's Paradise Coast • Accumulate User Generated Content of the Destination for Social Media Marketing. • Conduct weekly Social Media Content Meeting • Renew Website Domains. Packet Pg. 243 10.A.a TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero Reporting Period: March 1 - 31, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 94 10 Number of Tour Operator Contacts 14 26 Number of FAM's/Site Visits 0 0 Number Trade Shows Attended 1 1 EVENTS RECAP: March 7-9, 2023 — ITB, Berlin ITB is the world's largest trade show where 180+ countries attend to showcase their products and services. Typically Visit Florida would organize our booth space, but they did not participate this year. Instead Visit Tampa Bay took charge and organized the space within the Visit USA Pavilion. We felt that it was important to be present at the show because now that domestic travel is going to Europe or cruising, we are counting on this market to fill our shoulder and off-season visitation. During the show we met with 26 tour operators to strategize on how we can work together to bring back the German visitor and build the market back to pre -pandemic levels. We have many campaigns coming up as well as an influencer coming in April. All the meeting details can be found under the Diamonde report. Key Takeaways: Business is picking back up but not to 2019 numbers. Florida is in high demand and hoping to be back to 2019 numbers in 2024. High rates due to demand have been a factor in bookings. BranchUP Canada FaceBook Posts Branch Up is a free Facebook marketing tool for Canadian Travel Professionals. Visit Florida partnered with BranchUp and gave us the opportunity to participate in two complimentary Branch Up posts in February and two in March. Packet Pg. 244 10.A.a February Analytics: Image Post Discover the Paradise coast - where miles of white sand beaches, T outdoor adventure, luxurious resorts, and endless sunsets offer visitors the vacation of a lifetime. Because if you want to cure your winter blues, ONLY Paradise will do! #ParadiseCoast Campaign Date Agents Fans Reach Engagement Eng. Clicks i%f Visit 2023-02-27 1.313 608,156 18.591 255 1.37% 133 Florida Feb 2023 Image Post Campaign Date Agents Fans Reach Engagement Eng. Clicks i%1 Explore Naples, Marco visit any Island. and the Everglades Florida and find your most idyllic Feb 2023 vacation. Because when you want a vacation to deliver the finest of everything, ONLY Paradise will do! #ParadiseCoast 2023-02-12 1,293 699,920 22,492 366 1.62% 149 IPW update Appointment selection began in March and continues through April 7. We have made our 150 appointment requests for the German, UK/Ireland, Canada, and domestic markets. I also coordinated our booth design with Paradise and have started the production. We have mirrored our new campaign ONLY Paradise will do. N O Q N w M fn E M •L 3 O H O O N LO N M N O N �L !Z Q U H to r L O a- m L fn r c tv E t U 2 r a Packet Pg. 245 10.A.a VAX Vacation Access Paradise and I have completed our destination page and that has gone live. This is a portal for Travel Agents to have access to all destinations they might be interested in knowing more about. This portal can only be accessed by VAX members. As a reminder VAX is the industry's leading travel advisor only resource. In fact, 95% of US advisors are using VAX with 4,975+ new advisors and 318+ agencies joining VAX each month. lowVacationAccess Raurvarierts ORars&Incenirves si,ppii Deslmcti Edvutnn Tire Compass m ,cx,yeseercn ...0 hr . Ww mAtr .I.I. e ru..ara.x.KKq..m.m Naples, Marco Island and the Everglades Where the high life meets the wildlife NAPLES • MARCO ISLAND mxw.rv�mgwmrmmeEn,,n.o.�m.pnniM�a.m.ane�ib,nrneo...awr;,xrimrtranaa EVERGLADES- ce<xre�woaaeass��.q We also finalized the Compass Advertorial and will present a 30-minute webinar April 19. Visit Florida Northstar Travel GrouD Co-o We are participating in a new co-op program with Visit Florida and Northstar Travel Group's Travel Weekly and Travel Age West that will have the potential to reach 120k+ travel advisors in their 15t party travel advisor network. The co-op program includes a social media contest and influencer campaign where 2 advisors are chosen to participate in a FAM to our destination, sharing firsthand accounts of their experience with their followers, in real time on their social media accounts. We received our two winners and I have planned their experience to the Paradise Coast. They will be in the destination Sunday, April 18 — Wednesday, April 19. These ambassadors will also be on our webinar, scheduled for May 15tn Packet Pg. 246 10.A.a Travel Agent Academy March 30 — 31, 2023 Report Enrollments: All Time Enrollments: YTD 817 184 COUNT COUNT .LI Graduates Unit 1: All Time 452 UNIT 1 COMPLETED Graduates Unit 1:YTD 112 UNIT 1 COMPLETED E Enrollments: Selected Date Range 80 COUNT Graduates Unit 1: Selected Date Range 51 UNIT 1 COMPLETED Enrollments: Last Days 17 COUNT Graduates Unit 1: Last 7 Days 15 UNIT 1 COMPLETED UK/Ireland, German and Latam offices I continue to oversee our international teams to finalize co-op campaigns, promo items, proofing articles and financial needs. FY24 Budgets have been submitted for all offices as well as mine. Upcoming Strategic Initiatives: April 3 — 5, 2023 — ASTA Spring Fling Tradeshow April 11-13 — German Influencer visit April 12, 2023 —All American Road Virtual Show April 16-19, 2023—TravelWeekly "Destination Ambassadors" mini-FAM April 19, 2023 — VAX 30-minute webinar. Q Packet Pg. 247 10.A.a UK & IRELAND ACTIVITIES - 1-31 March, 2023 Highlight of the Month OMMAC Ltd IMM, London, 13-14 March, 2023 The team attended International Media Marketplace (IMM), hosted annually by TravMedia, for two days of media networking in central London. The team held 41 individual appointments with national newspaper editors, freelance journalists and travel content creators/influencers. During the event, the team was able to discuss story ideas, shine a positive light on the destination post -Hurricane and talk about potential press trip opportunities for 2023 and beyond. We worked with Paradise Adv and approval from CVB for a refreshed backdrop — which was very well receive by all media attending. Below left L-R: Ceile Brown and Oonagh McCullagh-Boyle, Florida's Paradise Coast UK & Ireland Office Below right: Ceile Brown, Florida's Paradise Coast UK & Ireland Office, hosting a media appointment at the booth UK & Ireland Market Update Earlier this month, UK digital payment solutions provider, takepayments, released their UK Spending Index, which analysed millions of card payments to reveal how consumer spending habits have changed from 2020-22. The travel industry saw the highest amount of growth year on year, with a 32% increase in spending from 2021-2022. Consumer spending in this sector grew by 116% since 2020 as travel Packet Pg. 248 10.A.a restrictions eased and Health & Leisure spending increased 20%year on year. Despite Cost -of -Living challenges, ABTA's Holiday Habits Report showed 61% of Brits were still planning a holiday abroad in 2023, and 29% of people are planning to take an all-inclusive holiday in 2023 to help them manage their finances. What is clear from the data is that even though many people will be looking to save money on travel and leisure in 2023, people will still try and prioritise holidays. In a bid to lower people's energy bills, the government unveiled a new net zero plan which has been met with criticism from experts and environmental groups. Titled "Powering up Britain", the strategy aims to reduce its greenhouse -gas emissions to net zero by 2050. Energy Security Secretary, Grant Shapps, said the proposals would change the way people are billed which would cut electricity prices in the long term. Elsewhere, speaking on a Travel Weekly webcast, head of strategic communications at Travel Foundation, Ben Lynam, indicated that the travel industry must move to a model where frequent flying is no longer "incentivised and glamourised" if it is to meet decarbonisation targets. That is according to a new Travel Foundation study, 'Envisioning Tourism in 2030', which models how travel and tourism could look in 2030 and 2050. Industrial action continues this month with more than 1,400 security workers employed by Heathrow Airport at Terminal 5, exclusively used by British Airways, who will walk out for 10 days in a dispute over pay. Starting Friday (31 March) the action is set to continue through to Easter Sunday (9 April). British Airways (BA) has been forced to cancel around 30 flights a day to and from Heathrow Airport in the run up to, and during, the Easter holidays. The cancellations will predominantly impact multi -frequency short -haul routes, said BA. Heathrow has confirmed the airport will remain open and operational but there will be a knock -on impact across the airport if the strike goes ahead, and customers may experience longer wait times. Many airlines, including Virgin Atlantic will also be affected and have introduced a flexible policy which allows customers to rebook free of charge. A fresh round of civil service strikes will continue into April in the ongoing dispute over pay and conditions - showing that the government cannot rest easy yet. The move, agreed by the union's executive committee, means there will be strike action in different parts of the civil service from 27 March until the end of April - including Passport Office staff who are walking out for five weeks until 6 May. Continuing with aviation news, night flights at London Heathrow, Gatwick and Stansted are to become part of a government review. A six -week consultation on night-time noise abatement objectives will allow the government to seek views and evidence from the industry and communities. The objectives informed by the consultation will set the groundwork for future measures on how to manage aviation noise at night at the three London area airports from October 2025. Packet Pg. 249 10.A.a Marketing, Sales and Promotional Activity Trade Overview The trade continued to report strong sales for this first quarter. Travel Counsellors reported its second consecutive month of record sales achieving £86.3 million in global sales and £67.9 million in UK sales, both up by 22% year -on -year. The company's UK leisure (£50.6 million) and corporate (£17.3 million) businesses are performing 72% and 56% better than pre-Covid levels respectively; Elegant Resorts' average booking values soared 48% above pre -pandemic levels reaching £28,500 as luxury holidaymakers defy the cost -of -living crisis. The frequency of trips has also returned to pre-Covid levels with more than 80% of clients planning to take three trips or more a year and 13% planning at least five. Adventure travel specialist, Intrepid Travel, expects to return to profitability in 2023 thanks to its "rapid turnaround to positive cashflow" after the pandemic. In its 2022 integrated annual report, the company also said it aims to achieve its "best financial performance ever" during 2023, exceeding 2019 results. Airports have also reported positive numbers: Data shows that Manchester Airport welcomed 1.7m passengers during February, 93% of the numbers handled in 2019 and Heathrow identified Terminal 5's busiest single day on 26th February since before the pandemic with 94,000 passengers. However, UK airport departures are still behind pre-covid levels. Travel Counsellors announces the acquisition of Holidaysplease, the first in its almost 30-year history. Holidaysplease has approximately 100 home -working travel experts, 50 franchisees and around 50 employees. Steve Byrne, Chief Executive of Travel Counsellors, said: "We are delighted to have acquired such a highly regarded and successful business, finding a company that is both culturally and strategically aligned to our people led values and relentless focus on customer care." Charles Duncombe, Director of Holidaysplease, added: "We are delighted that Holidaysplease is joining the Travel Counsellors community. Travel Counsellors is a business we have long -admired for its relentless customer focus, multi -award -winning proposition, and outstanding, technology -led growth." Holidaymakers rate overseas trips as their biggest priority after paying for food, energy and other essential bills, according to new research from Post Office Travel Money. More than two in five (41%) say they will dip into their savings to afford a holiday abroad, while more than half will do without home improvements or spending on cars. European beach holidays continue to sell this summer with Spain and its islands and Greece as the most popular choices. Premier Travel Managing Director Paul Waters said: "European beach destinations still remain the strongest product, however, cruise had a very strong week for us and is one of the reasons we saw an increase in our 2024 and beyond departure business." Packet Pg. 250 10.A.a Events UPCOMING EVENTS 2023 INEV DATE EVENT LOCATION 7-10 April Official Bank Holiday - Easter Break UK & Ireland April Ongoing planning for upcoming events & activation UK & Ireland May British Airways Holidays/BA co-op campaign UK 2 — 5 May Visit Florida Travel Trade Sales Mission UK & Ireland 20 -25 May IPW- International Trade Show San Antonio Tx Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include: Visit USA UK Association AGM Embassy of the USA, London, 15 March 2023 We attended this very successful meeting hosted at the new Embassy of the USA US Embassy in London We were welcomed by Rosemary Gallant, Commercial Minister Counselor US & Foreign Commercial Service, US Embassy. A strong turnout of over 74 members attended this first face-to-face meeting of 2023, despite the London Tube/underground train strike. Kate Kenward provided her first CEO report and presented findings from the members annual satisfaction survey, to be shared shortly. Chairs of Visit USA UK sub -committees provided various updates, followed by the Embassy and Brand USA with their news on coming events including IPW and Brand USA Week (16-19 October) in London. A discussion panel followed which covered Post Covid: Challenges and Opportunities - members across a number of our categories participated. Maja Gedosev, JetBlue, Steven Harris, Rocky Mountaineer, Federica Cantarini, Hyatt Hotels, Michelle Daniels, American Queen Voyages and Maggi Smit, America As You Like It. A networking reception was sponsored by Travel Gossip. Key takeaway — UK outbound bookings to US are very strong and despite increased costs across other industries — UK consumers are choosing travel, they are looking for value for money and activities while on their trips, many are still choosing to stay longer and increase their spend — added value is top of mind. Packet Pg. 251 10.A.a Below Left R-L: Oonagh, Florida's Paradise Coast UK & Ireland office with Maja Gedosev, General Manager, Europe, JetBlue at the Embassy of the USA London — we held positive discussion on the importance of continued air service into RSW and supporting the whole South West Florida region. EDwqun EVFg�7T Ro krC .. SCHENCK Right R-L: Travel Gossip, Trade Media team with Oonagh at the Embassy of USA — with the backdrop of the name wall - roll of honour of past US Ambassadors to UK Visit Florida Sales Mission, UK & Ireland — 2-5 May 2023 Held meeting and discussions with the UK Visit Florida team regarding the upcoming sales mission covering Dublin, Cork, in Ireland and in UK, Edinburgh and Manchester with the estimated reach of 200 retail travel agents and sales teams from the major tour operators. The theme is culinary in line with V. FI sponsorship with Michelin Guide and we are encouraged to provide promotional give -a -ways. Ongoing planning in progress and travel arrangements. IPW International Trade Show, San Antonio Tx, 20-25 May 2023 Working with CVB to ensure our appointments are requested in advance with the appropriate top selling and most influential tour operators enabling us to drive increased and incremental business into Paradise Coast. While targeting the focus region of UK and Ireland we are also researching and recommending out reach across France, Scandinavia and Italy. Working on planning travel arrangements. Packet Pg. 252 10.A.a Roller Banners: Researching UK production companies to produce new and refreshed roller banners for promotional use. Promotional Items: Researching UK production companies to produce new promotional items for use during sales and marketing calls. Ongoing follow up: We are following up on earlier discussion to develop a number of opportunities and aiming to confirm activity and activation moving forward. Our overarching aim is to influence visitation for the low season summer months and into next year. Partners include and not limited to: Virgin Atlantic Holidays/ Trailfinders / British Airways/ US Airtours and travelplanners/ JTA travel/ American Holidays, Ireland plus Florida partners for co-op activity. Overall we aim to secured a number of additional properties for the tour operator programmes and assist with additional negotiation — this month we worked with Hyatt House to review a 'free parking' option during the summer months. Additionally we are working with a number of properties to offer added value during the summer months to ensure our destination remains competitive against other beach destinations within Florida and US. Virgin Atlantic Holidays (VAH): With ongoing discussion and outreach we are delighted VAH are fully supporting the destination. We are consistently ensuring the correct product offerings are in place as one of their top selling properties remains closed. We reviewed in detail a co-op marketing opportunity having secured the approval of budget. Unfortunately, however when the revised proposal was presented — the campaign was very much an awareness activation and did not provide an accurate booking metric to indicate increased room nights. We politely declined on this proposal and are aiming to develop an alternative opportunity in the near future. Ongoing discussions are in place. British Airways Holidays (BAH): Following discussions with BAH have reached out with a co-op proposal to promote our destination within the overall Visit Florida campaign. We are in discussion with both the product and creative team to ensure there is a direct Call to Action(CTA) driving additional room nights into Paradise Coast. BAH are very supportive of our region and will work with us to ensure conversion and encourage increased length of stay. Packet Pg. 253 10.A.a Trailfinders: Held meeting with product team to determine our strategy moving forward. Trailfinders have just completed double digit growth over their previous best year ever with USA selling as one of the top worldwide destinations. We are in discussion and hope to have a proposal for co-op activity in order to grow our room night numbers. America As You Like It: Reviewing upcoming proposal. Requested review to ensure the CTA will convert to actual increased room night bookings, ongoing follow up in progress. Digital Training programme: Ongoing review and updating our information to ensure most accurate details are included —we are aiming to roll our trade incentive as we cross into the summer months as retail trade have more time to review training. Trade and Media Tool Kit for Use: On a monthly basis, this is an ongoing update and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'Only Paradise will Do' key messaging — will be updated to highlight 'ONLY' with in the strapline — all very relevant as UK and Ireland visitors return, many for the first time since early 2020, and now following the hurricane. We continue to follow the lead and guidance from the CVB for all our messaging. Co-op Marketing and Paradise Advertising We continue to ensure the UK & Ireland budget allocation is aligned within Paradise Adv to enable the activation of co-op tour operator marketing. Ongoing follow up and approval by the CVB Updates: Industry updates included within our CVB monthly Zoom meeting for planning and reference — all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. We are closely monitoring our stock as we prepare for the new Visitor Guides expected in April. Public Relations and Communications Activity Media Overview - Trends & Media Updates TRENDS As we head into spring, March's newspaper headlines focused on how the UK traveller can welcome back the good weather, make the most of the outdoors and look ahead to the summer. March focused Packet Pg. 254 10.A.a heavily on short haul destinations, specifically Europe trips and UK days out. As a recurring theme, national events featured prominently including Mother's Day, Easter and the King's coronation. Outdoor recreation content featured heavily within travel publications, with stories such as 'Hot topic: wild camping' seen in National Geographic Traveller and 'Hot springs eternal' in Conde Nast Traveller. This goes hand -in -hand with wellness, which has been a prominent topic so far for 2023. Travel features have centred around the UK and Europe with national titles including The Daily Telegraph printing 'Find the perfect Irish road trip for you', Daily Mirror featuring 'Hull of a day out', and The Times 'salt spas and seaside charm on Slovenia's secret coastline'. Publications used the season change as a hook for UK focused pieces with The Times covering a round -up titled 'Spring has sprung: the UK's 25 best hotels to book now', The Guardian covering 'Rites of spring, seasonal hiking guide', and The Sunday Times featuring a roundup of 'Top 7 UK adventure playgrounds.' National days were covered across the newspapers with The Sunday Times printing 'Top 7 Easter egg hunts in the UK', The Telegraph featuring 'Ten last-minute Easter breaks for all ages', and The Sun printing 'Take 3: Mother's treat trips'. Whilst looking ahead to the King's coronation, Sunday Express featured 'Hotels to stay in during the coronation in London' and 'Hotel deals during the coronation'. MEDIA UPDATES March saw several journalist moves at national newspapers, which included Ben Parker being appointed as Deputy Travel Editor at The Independent following Lucy Thackray's departure last month. Features writer Sian Boyle left the Daily Mail to go freelance, and Gemma Knight was appointed Senior Commissioning Editor at The Daily Telegraph. She was previously Acting Travel Features Editor for Penny Walker. Metro experienced a few changes with Trends Editor Nicole Mowbray leaving to go Freelance and Deborah Arthurs being appointed Editor -in -Chief, where she will head up Metro's print and online platforms, whilst overseeing the growth of subscription newsletters, podcasts, video series and social. Travel Editor Laura Millar also announced her departure amid changes to the print team. Several travel publications also experienced changes with Wanderlust appointing a new Deputy Editor, Katie McGonagle, who was previously Editor at Cruise International. Tempus Magazine saw Gabriel Power leave, whilst Aimee White left her position as Senior Features writer at IoveEXPLORING. National Geographic Traveller welcomed several new members including Jack Clayton as Deputy Branded Content Manager and Amanda Canning as Deputy Editor. Other changes across glossy and lifestyle magazines include Amy Jones being appointed as Lifestyle and Features Writer at OK!, Furvah Shah appointed Senior Staff Writer at Woman's Own, and Harper's Bazaar appointed Clara Strunck as Digital Features Editor. House of Coco promoted Amira Arasteh to Packet Pg. 255 10.A.a Food Editor, whilst Clare Conway left her role at Tatler. PR Activity In March, the team proactively pitched the following on behalf of Florida's Paradise Coast: Individual pitches (1): • Only Paradise Will Do: What's New This Season in Florida's Paradise Coast Multi -destination roundups (3): • Best places for a 'nothing -cation' worldwide • Seven best spots for forest bathing • St. Patrick's Day celebrations around the world TravMedia requests (2): • National Geographic Traveller: Best of the World • Living 360: Easter happenings, events, restaurants, pop -ups PR Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 08.03.23 The Times Online Jacqui Agate Best national al parks in the us 380,000 $1,151 10.03.23 Crave Magazine Online Joanne Brook- Smith Feel the luck of the Irish at these St Patrick's Day celebrations 52,400 $161 10.03.23 Northern Ireland Travel Online Kirsty Johnson Celebrate St Patrick's Day212,418 across the globe $654 News 14.03.23 The — Independent Online Kevin E G Perry The best US National Parks to visit 7,561,500 $14,318 20.03.23 The Wellness Online Jane Wilson Seven best spots in the world for forest bathing 7,500 $150 Traveller 21.03.23 TravelMole Online Graham McKenzie What's new in Florida's Paradise Coast 226,070 $5,564 TOTAL (6) 8,439,888 $ 21,998 Packet Pg. 256 10.A.a Media Meetings & Industry Webinars The team met with three media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • Freelance - Beverley Watts • Ink Global - Eleanor Asquith & Patrick Dunne • SUITCASE Magazine - Fleur Rollet-Manus, Partnerships Director IMM, 13-14 March 2023 As mentioned in the monthly highlights above, the team attended IMM in London, the annual two day networking event for media, content creators and PRs to catch up over 15-minute appointments. The team met with a total of 41 media: • Anthology - Edel Cassidy • Content Creator - Amanda O'Brien • Content Creator - Anna Around the World • Content Creator - Carrie Bradley • Content Creator - Chanel Williams, Itgirl World • Content Creator - Chantelle Champs • Content Creator - Dave Brett • Content Creator - Here We Go Again • Content Creator - Jayne Gorman • Content Creator - Jess Murray, Jet off with Jess • Content Creator - Jessica Heather, Holiday with the Heathers • Content Creator - Laura Barton, Live Adventure Travel • Content Creator - Rosie Fluskey, Flying Fluskey • Content Creator - Scott Tisson • Content Creator - Sima, The Curious Pixie • Content Creator - Unseen Wonders • Content Creator - What the Pho • Essentially America - Mary Moore Mason • Freelance -Abigail Flanagan • Freelance - Alex Fisher • Freelance - Anwer Bati • Freelance - Baldwin Ho • Freelance -Jacqueline Agate • Freelance -James March • Freelance -James Rampton • Freelance -Jenny Littlewood • Freelance - Lindsay Sutton Packet Pg. 257 10.A.a • Freelance - Priya Joshi • Freelance - Rashmi Narayan • Freelance - Rupert Parker • Freelance - Yvonne Covell • London Unattached - Fiona Maclean • Manchester Confidential - Neil Sowerby • OM Yoga - Martin D Clark • PGR Magazines - James Mason • Photographer - Mathias Falcone • The Sun - Caroline McGuire • The Sun - Lisa Minot • The Times - Sean Newsom • The Wellness Traveller - Jane Wilson • TTG - Katherine Masters Social Media Activity Social Media Overview Tourism Fiji launches 'Shot of Happiness' campaign on its social channels Tourism Fiji celebrated the International Day of Happiness (20 March) by launching an inspiring new initiative —the Shot of Happiness social media project. For 24 hours on 20 March, Fijian locals took over the Tourism Fiji Instagram feed, sharing 24 unfiltered and authentic moments from the archipelago of 333 islands. Fiji enlisted the help of its community to capture these everyday moments of true happiness. Armed with a handful of disposable cameras, they had to take a shot of what makes them happy without using editing tools or filters. The result is a collection of images that beam with the unfiltered joy of the nation. Tourism Ireland's launches new campaign set to 'win hearts' Tourism Ireland launched a new campaign on St Patrick's Day that continued to be rolled out throughout March called 'Fill your heart with Ireland'. Featuring actors Sharon Horgan, from Bad Sisters, and Saoirse-Monica Jackson and Jamie -Lee O'Donnell, from Derry Girls the campaign is about celebrating the different ways in which Ireland fills the hearts of its visitors and of locals. Adverts run on multiple channels including TV, cinema, social media, online and outdoor. They are shared on Tourism Ireland's social media platforms, including YouTube, Instagram, Twitter, Facebook and TikTok. Instagram's testing full-length reels replays within stories Instagram's working on a new way to integrate Stories and Reels, with a new experiment allowing users to see full-length Reels playing within the Stories stream, as opposed to just viewing the first 15 seconds, then having to tap through to view the whole thing. Packet Pg. 258 10.A.a Social Media Highlights - Facebook Number of posts: 10 Total reach: 1,650 Engagement: 38 Paradise Coast UK & Ireland 22 March at 18:08 - 0 With blue skies above and blue waters below, a parasailing adventure over the Gulf of Mexico is something you can enjoy with your whole family. 1i kv IG @naplesbeachwatersports #florida #naples #f€oridalife #southflorida #naplesflorida #floridaiiving #floridaphotographer #paradisecoast Paradise Coast UK & Ireland 18 March at 16:47 • E3 Tee off on an incredible holiday in Florida's Paradise Coast, with 90 golf courses to discover. _ Find out more: htt ps://bi t.ly/3SY le pI #florida #naples #floridalife #southflorida #naplesflorida #floridaliving #floridaphotographer #paradisecoast Packet Pg. 259 10.A.a Paradise Coast UK & Ireland 13 March at 18:07 • p Six annual foodie events and six reasons to visit Florida's Paradise Coast. Here are some of the upcoming culinary must -visits. https:lfbit.IVIBDPvGlr ri IG @komoonthai #... See more Paradise Coast UK & Ireland 10March at17:50-p Restaurants, art and architecture P; Explore more than just the coast in Florida's Paradise Coast, and the Venetian Bay area is a great place to start... Check out the top ways to enjoy The Village Shops at Venetian Bay O https://bit.IV/3YgLmTW w IG @venetianvillage #florida #naples #floridalife #southflorida #naplesflorida #floridaliving #floridaphotographer #paradisecoast Packet Pg. 260 10.A.a MONTHLY SALES & MARKETING ACTIVITIES MARCH 2O23 DACH & BENELUX MARKETS SUMMARY OF ACHIEVEMENTS o Attendance at the International Media Marketplace (IMM) 2023 in Berlin on March 6, 2023 Attendance at the worlds leading tourism trade show ITB 2023 in Berlin from March 7-9, 2023 Attendance with brochure distribution at Austrian consumer travel show Ferienmesse Wien in Vienna/Austria from March 16-19, 2023. Preparation of our attendance at IPW from May 20-25, 2023, in San Antonio, Texas Final approvals and first publications of our communication marketing campaign with high -gloss, luxury travel magazine "Connoisseur Circle" Final approvals of our 132C campaign with CRD & The Keys Preparation and first approvals of our joint B2B/B2C luxury marketing campaign with CANUSA, The Keys and The Palm Beaches Final preparations of our standalone 132C online marketing campaign with Swiss tour operator go2travel Confirmation of our 132C online marketing campaign with Argus Reisen Confirmation of our joint 132C campaign with Visit Florida and German high -gloss travel publication AMERICA Journal Confirmation of our joint e-marketing campaign (NL/Landing Page) w. Crystal River & The Keys and Tourlane SALES ACTIVITIES - B2B & B2C o America Unlimited GmbH, Timo Kohlenberg, Owner, Germany NAP Sales Interaction Booking Status Jan -Dec 2022: 910 room nights Packet Pg. 261 10.A.a Jan — Mar 1, 2023: 820 room nights o CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President, Germany NAP Sales Interaction Booking status Overall, we are extremely satisfied with demand and the booking situation. We had the best January ever at CANUSA in terms of booked sales. Compared to last year, the increase in Florida is good and in the double digits. Naples as well as Marco Island are performing even better and are not only above 2019 results in revenue, but also close to 2019 numbers with pax. In that respect. it looks good and the demand is unbroken strong. o Fairflight Touristik GmbH, Kristian Lehmann, General Manager, Germany NAP Personal Interaction Trade show, ITB 2023 Participation at CTM 2023 was a huge success - Planning attendance in 4 132C travel shows in fall/winter 2023/2024 in the cities of Erfurt, Leipzig, Magdeburg and Dresden. Will offer brochure distribution to destination partners - costs EUR 300 net per city. - Florida, New York, Las Vegas and Hawaii are their best-selling destination. Are satisfied with their increases in bookings to NAP. Gave an update on hotel inventory - Are interested in fam trip participation o Flamingo Company Fernreisen GmbH, www.usareisen.de, Doreen Sell, Marketing Director, Germany NAP Personal Interaction Trade show, ITB 2023 - Introduced their brand -newly designed website and thanked us again for our support regarding images and content. - the new website will go live soon. The template can we watch under below link: https://www.usareisen.de/usa- entdecken/paradise-coast.html - She requested destination videos to place them on the website on/or under their YouTube channel. o DER Touristik GmbH, Carmen Dreymann, Product Manager KUONI North America, Caribbean, Germany NAP Personal Interaction Trade show, ITB Met Tino (Team lead) and Carmen (new product Manager USA) of DER Touristik Suisse AG Business in general is doing well as the Swiss market is more constant (lower inflation, higher income) Carmen is charge for the Kuoni brand which is more the high -end product in the portfolio. talked about a joint marketing campaign (B2C/B2B online and offline) and will discuss further steps at IPW. Carmen has never been to Florida, interested to join a fam tour. o DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany NAP Personal Interaction Trade show, ITB 2023 Packet Pg. 262 10.A.a Gave her a hotel and destination update. Still working on the introduction of their new reservation system. Due to this ongoing process, they are currently unable to deliver room night reports but hopefully until IPW. She introduced the radio promotion they offered us as compensation for the DER Live Stream due to less attendees than expected. Registrations: 126 - Visitors Feb 15-28: 141 - Total page views up to Feb 28 : 2350 Pageviews Training: 500 distributed on the partner pages - Participation in raffle: 42 The partner pages and vides will remain online over the next view months and accessible to over 8,000 travel agencies. Since the predicted number of participants did not correspond to the announced numbers DER Touristik offered us an additional marketing campaign complimentary in the form of a radio editorial. The details are as follows: Length of the contribution: approx. 2 min, 50 sec. Distribution: 18 regional stations in Rhineland-Palatinate and Saarland as well as in Frankfurt/M., Potsdam and Cottbus. Broadcast: Every Friday between 8 and 9 a.m. as well as between 3 and 4 p.m. and Sunday mornings in a travel broadcast, i.e., a total of 3 times - once per time slot - Distribution 68.000 o Cruising Reise GmbH, Best of Travel Group, Dirk Zielinski, Product Manager USA, Germany NAP Personal Interaction Trade show, ITB 2023 - satisfied with booking situation gave a destination update interested in a joint marketing campaign w. i.e., the Keys/Crystal River - planning a 13213 Event in Oct 2023 and will forward proposal to us o Argus Reisen, Dirk Buttner, CEO, Germany NAP Personal Interaction Trade show, ITB 2023 - Bookings have started to pick up since January - their 2022 was ok but for 2023 they are awaiting increasing in sales - serve FITS, very often repeaters to a destination always looking for insider tips and new product off the path - introduced Parkway Motel and Havana Cafe - After ITB he has forwarded the new marketing proposal to us which we gladly confirmed on March 28: Online marketing campaign focusing on product extension, emphasizing Paradise Coast as highlight destination and promotion our destination with the newly design interactive map and additional landing pages on www.argusreisen.de. These actions will be supported by newsletter/e-mail blasts (2x 30 k subscribers) and social media postings. The marketing opportunity with a great price/performance ratio will start in April and will support sales for the summer months due to the exclusive and standalone placement. Cost share is USD 3000, and after receiving the approval from Paul Beirnes we confirmed Argus Reisen the cooperation on March 28, 2023. o FTI Touristik AG, PM North America, Florian Renner, Group Head Destination North America, Switzerland NAP Personal Interaction Trade Show, ITB 2023 Business in March 2023 picked up FTI is the 3rd biggest TO in Europe NY, FL and CA are their main destinations Packet Pg. 263 10.A.a at this stage their biggest issue are the high rates Regarding cooperations they are not doing marketing campaign w. VF but events. At this stage nothing is planned. - also would be interested into a joint campaign with other FL destination o Joker Reizen, Joeri Delbaere, Product Manager FIT, Netherlands NAP Personal Interaction Trade Show, ITB 2023 Business is doing good, lots of interest for Florida Hilton Naples is their bestselling property asked us to forward image library link and insider tip list. Will be forwarding marketing proposal after ITB o TUI Deutschland GmbH, Product Management North America, Claudia Ehlen, Senior Product Manager North America, Germany NAP Personal Interaction Trade Show, ITB our campaign "The Great Outdoor" stated very well, first results on this should be available beginning of April - is looking to additional attractions / amusement to be added to their program already working with Everglades Area Tours o CANUSA TOURISTIK GmbH & Co. KG, Karin Buhse, Product Manager FL & Alexandra Wirsum, Marketing Manager Germany NAP Personal Interaction Trade Show ITB - Business is coming back - Compared to last year, the increase in Florida is good and in the double digits. - Naples as well as Marco Island are performing even better and are not only above 2019 results in revenue, but also close to 2019 numbers with pax. Their best-selling hotel is Naples Bay - Asked for high-res image of Inn of Naples currently in the middle of content creation of our joint luxury campaign with FI Keys / Palm Beaches: Claudia Cianfero approved the ad for our inclusion at high -gloss, luxury 132C magazine "Porsche Magazine" (circ. 29.500, bi-monthly) o Meridia Reisen, Elfriede Wank-Wrba, Owner, Germany NAP Personal Interaction Trade Show, ITB 2023 Specialized in North America business is coming back Plan to extend their portfolio to Florida, which is an important destination for their clients, doing mainly Fly Drives NAP would be of interest for be added to the program has created an interactive map in a unique design and offering marketing packages, will forward proposal Packet Pg. 264 10.A.a o faircations GmbH, Stefan Seibel, Managing Director, Germany NAP Personal Interaction Trade Show, ITB 2023 specialized in sustainable travel, long -haul can package products individual tour operator partner is Explorer Fernreisen currently doing successful cooperations with Spain and South Africa, are interested in extending their portfolio Will brainstorm with Sonja Karl, the 2nd Managing Director and will come up with cooperation idea until IPW o Tourlane, Arlett Walleck, Senior Travel Product Manager North America & Iceland, Germany NAP Personal Interaction Trade Show, ITB 2023 planning a Florida newsletter in June 2023, the newsletter has a new design - would like to promote three FL destinations: Keys, NAP, Crystal River - their clients are strongly interested in nature and slow travel experiences during their road trips gave her a full hotel update - working with ATI - Forwarded the proposal after ITB and confirmed the joint e-marketing campaign (NIL/Landing Page) w. Crystal River & The Keys, Timeline: June 2023 after receiving the approval from Paul Beirnes on March 21. o Expedia Group Media Solutions, Mario Retzerau, Senior Business Development Manager DACH NAP Personal Interaction Trade show, ITB 2023 Met with Mario Retzerau, new business development manager of Expedia media solutions. - Back in 2020 we run a successful online marketing campaign with them with the target of increasing the awareness for Naples, Marco Island and the Everglades. - Gave us a full presentation on the opportunities and information on the latest destination campaigns. - Passport ads are reaching very good results in the campaigns at the moments and this opportunity might be of interest for us for budget 23/24. - The content of each campaign will be created inhouse and reporting is available midterm and at the end of the campaign. o CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany NAP Personal Interaction Trade Show, ITB 2023 Met with Pia, Product Manager and Svenja (Marketing Manager) of CRD Florida numbers are 75% behind - Planning a open house event for their clients on Nov 11/12. The last open house event was on 2015 and 8000 visitors came - expect this year 10,000 to attend. Further planning a out of home campaign, details are available beginning of April Gave a destination update including the new hotel developments Will receive the reporting for our Secret Escapes campaign w. VF mid of April. The first reviews of the reporting Packet Pg. 265 10.A.a were promissing o Urlaubstracker GmbH, Melanie Wittek, Junior Account Manager, Germany NAP Personal Interaction trade show, ITB 2023 - Urlaubstracker.de is a free online search platform and app for best value travel deals, hotel offers, flights, events and experiences In Germany 3.5 million users are using the platform In the past we did marketing campaigns with them and we talked about our future plans. After ITB she forwarded us a marketing proposal which included creating our a Paradise Coast landing page, Travel magazine article on their website, inclusion in the travel deals (working with tour operator partners like TUI, FTI, Ltur, Berge & Meer (more mainstream / low to middle budget), FaceBook (1 m fans) post linked to article and deals, Instagram story (305 k followers), standalone newsletter to 61 k subscribers, integration in the app. Costs for this package is USD 7000. For this year budget we have no left-overs for a campaign like this so we will suggest the campaign for FY 23/24 Knecht Reisen, Anja Meier, Product Manager, Switzerland NAP Personal Interaction trade show, ITB 2023 - Gave a destination update including the new hotel developments - Florida and US West Coast are their main destinations. - Naples Beach Resort & Inn on Fifth are their best-selling hotels. - Anja started as product manager in summer 2022. - They are planning to create a mini brochure for Florida which will be distributed at the consumer shows in Switzerland (10-12 Florida partners, each destination will receive a double page) - Also they are planning a 3 days consumer event From Nov 3-5, 2023 and they are looking for sponsoring partners. - She will be forwarding a marketing proposal prior to IPW. MARKETING ACTIVITIES N/A MEDIA / PR / COMMUNICATIONS ACTIVITIES B2C Marketing campaign with Visit Florida & AMERICA Journal Packet Pg. 266 10.A.a Marion of Visit Florida shared the information for a 132C Campaign with high -gloss consumer travel magazine AMERICA Journal. The campaign includes an exclusive magazine insert for Florida in form of an inspirational travel guide called "Florida Stars" for only 8 Florida partners with a circulation of 40k in their summer 2023 edition (June 2023). A huge coverage is given through the inclusion on a double page (image, content, website, social media) in the insert magazine, inclusion in the carrier magazine within the framework of a double page advertorial and added value will be reached with the digital version of the insert, a QR code linked to the digital version (for own promotional activities) and the integration in a standalone 132C newsletter (2 k America Journal subscribers). The following partners have already confirmed their participation: The Keys, Tampa, Panama City Beach, SeaWorld, St. Pete/Clearwater, New Smyrna and they have two more open slots. Cost share for Naples is USD 2000. The confirmed our attendance in the campaign on March 28 after receiving the approval from Paul Beirnes. o Deutsches Reiseradio, RUdiger Edelmann, Editor in Chief, Germany IMM 2023 Berlin - March 6, 2023 & ITB 2023 - Internet travel magazine and audio blog/podcast (www.german-travelradio.com) The average number of hits on deutsches-reiseradio.com and german-travelradio.com is around 160,000-to- 190,000-page impressions per month, resulting in around 35,000 - 40,000 sessions. The number of unique visitors is around 30,000. - specialized in North America, Germany, and European countries - did an individual press trip to Florida in Nov 2019 as preparation for his Florida podcast Due to the pandemic, he has not used the material so far but would like to produce it in 2023. He did an interview with Claudia on the current situation and news update. o Uwa Scholz, Influencer NAP IMM 2023 Joined Instagram in July 2011 (192 k followers) She is promoting brands and destinations. Interested in Florida "off the beaten path", insider tips. Would love to join a press trip. Follow-up: done Send contact details of VF and insider tip list. o Jana Kalea, Travel Blogger, Content Creator NAP IMM 2023 Well-known travel blogger, various cooperations with destinations, airlines hotel Interested in Florida hot spots and as well insider tips. She is already in contact with VF Follow up: done Added her to our media list and forwarded insider tip list. o The Radio Group Beteiligungs GmbH, Eike Knall, Managing Director, Germany Packet Pg. 267 10.A.a NAP IMM 2023 The Radio Group is a network of 17 city radio stations in Germany. The biggest radio station is Radio Frankfurt with over 500.000 listeners and after a long career his is now director of the Radio Group and a creative professional par excellence. He has a very special connection with Naples as he lives her and interested in a cooperation with Paradise Coast (special conditions) Follow up: done He will send through a proposal for review. o Aniko Berkau, Freie Fachjournalistin, Germany NAP IMM 2023 Freelance journalist, specialized in travel, culinary & lifestyle. Publications: Savoir Vivre, Prestige Travel, Tipps-for-Trips, Die Neue ReiseLust, Cabriolife Gave her a full update on the destination after Hurricane Ian and the news. Took our press kit and insider tip list. Follow up: done Added her to our media mailing list. o Antonia Kasparek, Journalist, Germany NAP IMM 2023 In business over 20 years with daily newspapers, magazine and as well travel media. She is a trained journalist but also experienced as blogger and social media manager. Stations in her career: Rheinische Post, Funke Medien Gruppe, Westdeutsche Zeitung. Owner of the online travel & lifestyle magazine "Trolleygirl" Interest in USA especially Florida very high, gave her a full update on our destination. Would be interested to participate in a press trip. Explained the procedure to her. Follow up: done o Meehrerleben, Der Familien-Reiseblog, Antje Gerstenecker, Blogger, Germany NAP IMM 2023 Her blog is called "Me(e)rreisen" and is focused on family travels, we have worked with Antje before, so she knows NAP very well. It is always very successful as she pushes her articles regularly and Everglades Area Tours has received many requests coming from her side. Gave her full update after hurricane Ian. OFollow-up: done Added her to our media mailing list and general f/u mail. o GoOnTravel.de, Anja Muller, Blogger, Germany NAP IMM 2023 Innovative travel blog with funny incidents or little anecdotes Specialized in long -haul destinations, knows NAP Active on social media (Insta: 5 k followers) Very interested into slow travel, nature, Everglades. Follow up: done Packet Pg. 268 10.A.a Added her to our media mailing list, forwarded tip list and general f/u mail o Schwetzinger Zeitungsverlag GmbH & Co KG, Katja Bauroth, Editor in Chief NAP IMM 2023 Editor -in -chief of German newspaper Schwetzinger Tageszeitung and freelance author at reise-stories.de and ski-stories.de The newspaper also published travel stories with web presence and Florida is for their readers a very interesting destination. Especially she was interested into slow travel, nature, and wildlife. Follow up: dome Added her to our media mailing list, forwarded tip list and general f/u mail o Tatiana Tronecker, Blogger NAP IMM 2023 She is flight attendant and some years ago she decided to share her stories with the travel euthanistic community via Instagram (nearly 10 k followers) and Pinterest. Knows Florida very well, had a cooperation with MIA some time ago. Would be interested to join a media fam trip. Gave her update on our destination she did not know and was surprised about our diversity. Follow up: done Added her to our media mailing list, forwarded VF contact and Insider Tip List. o Editorial media group AG, Urs Huebscher, Editor in Chief, Switzerland NAP IMM 2023 Editor in Chief of Swiss of PRESTIGE Travel Magazine Head of Travel - PRESTIGE Luxury Magazine Online Editor - PRESTIGE Magazine PRESTIGE TRAVEL is published twice a year, with a circulation of 30'000. We present travel stories in a stylish layout, with well -researched, though -out content and exceptional photo series. PRESTIGE TRAVEL is a travel magazine that awakens the desire to travel, to dream and discover. We gave him a full destination introduction and he was very impressed about our luxury, diversity, and great product. NAP would be the perfect destination to publish in a cover story and he will forward us a cooperation proposal for a feature in Jan 24. The magazine will also be distributed a Swiss leading consumer show FESPO. o Journey Glimpse, Anabel Castro, Blogger NAP IMM 2023 Journalist @Swss radio and TV SRF & Blogger for Journey Glimpse Publications: National Geographic, Globetrotter Magazine. Focused on nature and sustainability. Also creating 62C campaigns, case studies, blogs, articles, video production for destinations. Gave her a full update on Paradise Coast, was very interested. Follow-up: done Added her to our media mailing list and general f/u mail. o Diversity Tourism GmbH, Tom on Tour, Tom Dedek, Managing Director, Germany NAP IMM 2023 Packet Pg. 269 10.A.a Very well-known blogger for the LGBTQ community, always a great supporter of US destinations. Ambassador of the LGBTQ Gala at ITB —took place the very first time in 2023 with a great success. Gave an update on our destination. Follow-up: done Will be sending the proposal for the LGBTQ Gala 2024 as soon it is available. o Gerhard von Kapff, Journalist, Germany NAP IMM 2023 Editor and freelance journalist. His focus: non -European travel topics, partly also with a focus on extreme bike trips and outdoor. Met him during the networking session. He was not aware of our destination. Gave an update on our destination and he was really impressed. Especially our nature experiences in the 10000 Island and Everglades are highly interesting for him. Follow-up: done Added him to our media mailing list, forwarded insider tip list. o VGN Medien Holding GmbH, Christine Lugmayr, Journalist, Austria NAP IMM 2023 Journalist at Austrian newspaper "Die Presse" and since 2017 head if the "Living Section" which includes travel, sustainability, and health. She was not aware of our destination, so we gave her an full update on our destination. Handed her out our press kit. Follow-up: done Added her to our media mailing list, forwarded insider tip list. o Looping Magazin, Britta Smyrak, Owner, Germany NAP IMM 2023 In 2013 she founded her own blog travel magazine www.looping-magazin.de . There she shares destination and hotel accommodation for travelling with kids, dogs or alone. Gave her a full update on our destination. Was especially interested in nature experiences, Clyde Butcher, swamp walk. Would be interested to join a press trip. We have forwarded to her the contact details of VF o Phil Hollister, Phil Hollister, Germany NAP IMM 2023 Consultant in several international advertisement agencies and media houses. Producer of commercial and film productions. Running own TV production. Audience: LGBTQ High interested in Florida, would be interested in doing an individual press trip with FLL, TPA and NAP. Explained the procedure for press trips to him and forwarded the contact of VF. Per year is doing 2 trips to the US, in May he will be visiting Las Vegas, Scottsdale and Los Angeles. A trip to Florida would be of interest to him for fall 2023 and he will contact VF to see if they would be interest to support him. Follow-up: done Added him to our media mailing list and sent general f/u mail. Packet Pg. 270 10.A.a o TOURISTBOOK, Robert Bebic, Chefredaktion NAP IMM 2023 Editor -in -chief of German travel and lifestyle magazine TOURISTBOOK which is a high -gloss magazine focusing premium travel. Florida is very much of interest for him, and he is planning to do an individual press trip. Gave him a full update on the destination as he asked about the situation after hurricane Ian. Follow-up: done Added him to our media mailing list and sent general f/u mail. o DISPLAY Magazin, Raphael Hadad, Creative Director, Switzerland NAP IMM 2023 Display Magazin is the biggest LGBT* travel and lifestyle magazine in Switzerland (online/print) with over 40 k readers. Main sponsors of the magazine are companies as Swiss, BMW, Samsung and Nespresso. Florida as a destination is highly of interest for them, also because of the nonstop service with Edelweiss. Gave him a full update on NAP, was not aware of the diversity and luxury and very impressed. Follow-up: done Added him to our media mailing list, forwarded tip list and sent general f/u mail. o RED GUN GmbH, Redaktionsbiiro Glocker & Neumann, Sarah Fischer, Marketing Manager, Germany NAP IMM 2023 Marketing editorial office of Globetrotter and 4-Seasons Magazine. Globetrotter is Germany's largest outdoor and travel magazine with a circulation of 280,000 to 400,000 copies directly mailed to 90% active Globetrotter customers. Published 3 times annually, 1 time as digital version in fall. The fall issue is an extensive online special with modern storytelling, animation, and film clips on the Globetrotter blog. Gave her an update on the destination. She is extremely interested in a cooperation as our destination has so much to offer her readers are interested in. She will send us a proposal later on and we will keep this option in mind for our budget FY 23/24. Follow-up: done Marco Buch, Blogger NAP IMM 2023 Marco is reporter, film producer, blogger, author, host, and speaker. In this blog he would like to inspire people through well -written stories. His topics are adventures, sustainability, food, extraordinary places, outdoor. Life is a Trip is based on three pillars: Storytelling, travel tips and videos. In addition, of course, there is the social media coverage. We have him a detailed update on our destination, and he was very interested. We received his media kit after IMM and we will review. OFollow-up: done Added her to our media mailing list and sent general f/u mail. o Hey!USA, Sebastiaan Klijnen Packet Pg. 271 10.A.a Talked to Sebastiaan Klijnen, CEO of Hey USA! They are producing pocket travel guides dedicated on the USA in a very smart, modern, and outstanding design. He is interested to publish a Florida West Coast Magazine with all destinations. We have forwarded him the media contacts of the other FL Partners He will be sending the proposal by beginning of April. 0 uw! mediia, Ulrike Wirtz, Journalist, Germany NAP ITB 2023 interested in a personal media trip to Florida in fall 23 or spring 24 special interest in slow travel, nature experiences, e-mobility (asked for attractions with alternative energy) gave her a full introduction our region. was impressed about the swamp walk, Clyde Butcher, glamping offered assistance for upcoming questions, will stay in contact 0 360 Grad medien gbr Mettmann, Stefanie Heine, Germany NAP ITB 2023 - Met Steffi at ITB and reviewed the advertorial input for the Naples story which will be published in June 2023. The additional input (images, logo, etc.) will be created from DiaMonde beginning of April. 0 AMERICA Journal, Ulrike Grube & Detlef Fox NAP ITB 2023 - AMERICA Journal is a high -gloss 62C travel magazine and dedicated exclusively to North America - They are planning a campaign with Visit Florida which will be an exclusive magazine insert for Florida in form of an inspirational travel guide called "Florida Stars" for only 8 Florida partners with a circulation of 40k in their summer 2023 edition (June 2023) - More information on that will be coming from Marion of VF fvw, Florian Hoelzen, Germany NAP ITB 2023 - Introduced the 13213 E-Learning program fvw Academy's USA which started to run mid of September 2023 (13 registered users, 6,400 newsletter subscribers) - Dedicated Naples course would be online for 6 month and next time for start could be April 4, 2023. Costs for this is EUR 1,900. The following Florida partners are already participating: Keys, Tampa, Visit Florida, Bradenton, Pal, Beaches, Miami, Crystal River, Sarasota, Sea Wolds, NASA, Ft. Lauderdale. Also the highlighted their new 62C "Meine Reise" E-Magazine with the 1st issue to be released on May 12 - They we are aiming to ship approximately 2 million e-magazines to travel agency customers and offered Florida special prizes for ads. 0 JAHR Artope Media GmbH & Co KG, Golf Magazin, Carina Rey NAP ITB 2023 Trade Show - Florida is a very popular winter destination for German golfers - She is interested to feature an advertorial on Florida in one of the next issues (Oct/Nov 23) - would be interested to add a raffle with travel prize i.e., 2 nights / 2 green fees for 2 pax - will be forwarding proposal for review Packet Pg. 272 10.A.a https://www.yumpu.com/de/document/read/67779639/cc-01-2023-sammelmappe-web2 Kicked off our B2C marketing / communication campaign with German high -gloss luxury magazine "Connoisseur Circle" 2-page advertorial in the magazine, publication March 9 (Circ. 87 k) Link to the article: https://www.yumpu.com/de/document/read/67779639/cc-01-2023-sammelmappe-web2 Inclusion in the 132C newsletter: March 9 (special: beaches / reach: 30k / opening rate: 25,26%, 113 clicks on our article) Parodies mIr unberuhnen wel6en Hat.Vatr&ntlen, wuntlervaEter tropkcher Vegetath=ion e gen n n[legen ungnvartel4t ouemalb des Anse T kamalkakund slntl ungeben von elver Jpplge boplschen V getatlon. Neuester G oup: _ prNaten Pool-Vlllen warden hOrzlkh sang renovlertl ^PECI4L OFFER MEHR FLAIR Naples, Florida: Lebensfreude, Lichtblick, LelchtigkeN Wann man tlas krinblscb- dit-r—Flair d,, m dl..n 511— Napl,s mlt dem Strantl- untl Inselparadles Marco Island verbindet untl belles mlt den wlWromantlschen Everg Vatles abruntlet. W man an Fbrid.. Paradl- Coast angekommen_ ner a urspr.ngtknan Florwas entdeckan wIIV_ GastgeneL F palmengesYumlenr Stralienrvon Naples. entdeclktnman nlcht nur chllllge Carps. exKluslve eout'que untl both KarOrge K... 1galehen, sonde.. ouch g-111che Restaurants -von Flne �Vntng bls 9Vnettootl. Packet Pg. 273 10.A.a Link to the newsletter: https:Ht613cla9d.ema i lsVs2a. net/mailing/61/6469881/13591773/76299/Oa95c8faf6/i n d ex. htm I Instagram Posting incl. beach reels on March 28 — please see below screenshots •©V la Gefallt lookandluxury and weiteren Personen connoisseuccircle M #travel inspiration #paradisecoast.. mehr Alle 11 Kommentare ansehen stoni_travelbuddies Was fur eine geniale stimmuni das kann man nur geniessen (JU Z F Kommentare 7 ®m"nalsseur.circle 1 wo. i #travelinspiration #paradisecoast Warn man des karlosch-mediterrane Flair des mondgnen Seebads Naples mit Clem Strand- and Inselparadies Marco Island verbindet and beides mit den wildromantischen Everglades abrundet, ist man an Floridas Paradise Coast angekommen, rr Hier lancet, war des Herz des ursprunglichen Floridas entdecken will. Der Rhythmus ist ruhiger, gemachlicher, die tmpische Kulisse sanft, die Architektur anspruehsvolL I des 8este� Die Menschen hier sind herz€fiche Gastgeber. 4 Alle Destination -Highlights gibCs im LINK IN UNSERER 6101 me cQ @alisha.antoinette_ #ConnoisseurCircle #amazingdestination #luxusreise #heautifuldestinalion #sunshinestate #naples #travel #stayration #paradisecoas[#travellove #mustseeplaces [Promotion st—Ltravelh�ddles ]d Was fur eine ueniale stimmuna •� das The Big Cypress National Preserve was featured on a 2-page advertorial at Swiss leading nature and animal magazine "TierWelt" (bi-weekly, circ. 40 k, Feb 23). The advertorial was the result of the individual press trip of Yvonne Beck, editor in chief after IPW 2022. Packet Pg. 274 10.A.a Please see the advertorial in the addendum. o We sent out a dedicated newsletter on NAP no additional cost on March 23, 2023. We proud ourselves with an audience of over 2567 B2B/B2C contacts in the German speaking marketplace, as well as an above - average opening rate of 30.6%. To review the full outline of the newsletter please see below link: https://us12.admin.maiIchimp.com/reports/clickmap?id=15363291 t lreFe Pere�e(' U[sefMnenl ao aswrege rumen sRn immer saoa ein dssclbn an ane an r.wmr r+er: �]elurxlatrns Oslmni F�nlvtis[nnn �ni Kninntlnr bedleR, aXl dSlfllaa esuiwrg run pra6o Frowo oam AusxoSton FrR Eu nrFrsrFrl bSrleRrnr Ceswab(n xxr Fw 1a9Rr UntlrW. ��3E (15lspS gonargl utlstlrm reran as M anro Roisa im PxedeS Auf r�rh Repbl W_x Ge�ml,[AlarnaRn ()^p.IP15SROW_V.AR:vd.WLRi.pS.%�OiIE� Fdn Fiuss. FShrredreur >w your email campaign compares epee Rate Click Rate U—h-rib- 30.6% 26.8% 28.4% Ai,n's Your average campaign Yourpeers'everage performance performance performance NAP was included in the monthly newsletter of VUSA Belgium. The newsletter was sent to 1481 subscribers and the opening rate was 29.1% n R4 055 urn AL PARK CE RE 5 TS .MAPLES - MARCO ISLAND. EVERGLADES_ The full outline of the newsletter can be found under below link: Packet Pg. 275 10.A.a https://maiIchi.mp/712bO3953484/visit-usa-belgium-newsletter-mai-13520412?e=cOcd135d8d NAP has been allocated a series of Facebook activity posts on the DM Facebook Page (1800 Followers) Please see following screenshots. ,., w,ad�es.cre:.a. scn axe y,ne., cexnmsa.n. on Packet Pg. 276 10.A.a o NAP was presented on the DM Instagram page at no cost, during a dedicated weekly Instagram drive (1700 Followers). Please see following screenshots. lot r .1q �,awuMae. �r--•>�rag gaaL�oms.b_r>ne h m -a-_»utrzzPmbn411ci�sbus.l '�/J w•ges�. Ma'w�.rr�V. Ew.pwnlEFl ••• p Insghn anuhnn i�) cnah aear�.owaa.dlu w a+.xn..e owa�a. rraeraAd� an r,>..�.� m�i.la:E«r�I;s.rawrm.ar.d_� m..•aaE �_ s NAP has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,3k Followers). Please see following screenshots. ® Naples, Marra Island, Everglades �OE� " Was these Mauern v,phl —zhlen kermten yhelleichl fliistam sie p —. warm Du das alteate Naus von Naples twit... Mehr anze-.gen OLDEST HOUSE IN NAPLES - HISTORIC PALM COTTAGE CELEBRATES GRAND RE -OPENING APRIL 4 oa Annelle EchkoMl una 7 vre:lere Pe: wnen Naples, Mar— Island, Everglades DOE) L All* a hl Wwhen ogahfee vrir O_"_h thten a un Q— Paradies f Lies[ D. sd— it a? Oder hast Du sel6st IF Pr a Natw-Qw, Lore -Stones and unsex Floss 00 Peter Pvhrkl and 3 —A.. Persaden t Mal geLih Naples. M— Island. Everglade%- fuNl site verkeet - h- Naples, Marco Wand, Everghde. COE]- Traumhochzeel gep{rRt Paratliesnochznt ge{uMeM E3 $M1penr aazeigen _ aC• Only Pamdiee V0I lb Oa Natasa Mxnw and S amie a P—r- Packet Pg. 277 10.A.a Naples, Mazur island, F-91ades IDF) ;- fuMl Sleh 9ebw hl The 6aier Mus an. Lwb-geschrchm .- sa nellaltg woe dle Menschen. rmaGhazgig von tea vld Ram and zu lode, Zed die D�Natasa Maroc wtl2wertere Persunm 1Mal gelah naplea,Mamrslard,fscrgades lF>El IeMr lien gfnurn - nxr'. rlwmu Cdf!- Fin xapisrher Garton �' kEenslustge Farben a urd f9D Ndlasa Ma�uneT�e�-,-.- r Naples, Marco Isfan6. Ever9latles (�E� ;- 1uNll Bich herrh[h - M1ier� Marce lslantl <3- Hi 111— Montag? Nat hler gmarp den Manrag gesehen' y - its . Fkk ® Nalau 1.Ea*rc and 6 werLere T'erstx'a- NAP was presented in the closed FaceBook group "DiaMonde Schule" (School) (820 fans/B2B/DACH markets) Please see below screenshot < E_ �, ouMonee scnule q 0 raaren. xwar,,, -- cer�aM1w u�r�nrK:��n�w.M e�e sva�.reew km aArae�s �. es la�se.ae rr�. i�Ne wa u.rrerararm-shr ��a nxr e� o.rcma w. aar.r roEr apse, rbne xnekr o�aa�u eo��almwwsr.nl�w_ •seep a�ze.ee� rnsg Ms ansehen eem�.�sr.eae. afe Qp ouv�zo.ucne.e rerm4. srtmimenrare Packet Pg. 278 10.A.a NAP has been allocated a series of Facebook activity posts on our German B213 Paradise Coast Facebook Page (348 Followers). Please see following screenshots. Is, _. __— 7 rk ya�i Cpu[R�CbI1XST ERR Nl$TCNIICAL r 4 i �y tl 4 nrt uYlx Yx1MlX eRNxTK' MYMI Sfnpn 6xl lnrn..ponJx ryKx �x� �!XlrMwer N ,.y I�xl M.xn JLlr xO �.Y .i ��XenNe NtNMNe Sxmn unWNi[LAIMII G,tlnl xRvlu,r o .onxrwx Mlrn.. 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Wenn Ere St ­_so Slra WW Verlynsfi si.A K SdusMle .Mne Inseln urM daze Mangrpye ade 9M ,d lover die Cdfine wr Freudesprir Ndampass[dieger Nameperfekt Paradise Coast - d.e 49 e[Itanslen KJome[er an der Cabdiusle Fgrida. r'K "� naples Finarcdslantl aevergEades ?jai[itbu[heimreisebuetp aura YuSaVat[ kverian I Y e �� i EVENTS o IMM 2023 my �id�Y_nSarLna_kuechnuLer ... IV Q V q Gesell[ 1 Mal myhplydayJnaranaJf's[Mnrbw dun bewxhsmen Alleen yj^, the Ftersli[Jtkei[ der Era.cfarer t urW the Gemuu.cnkeil tler pegipn u4u. Ein GeFYJ eon i4 skid. es t mde kkim a+setn p d— Mang�OvenxaHlFlybt.YAtlilrWeLMf 'S MI Freutle 5pringen, darn pass_ these Narc perfe4[: Paradise Cori[ - I. 48 scltcnsten Klareler an der G kdste F—d— W K'= T Date & Place March 6, 2023 / Berlin Profile of event The International Media Marketplace (IMM) is the leading global networking event connecting the travel industry with top journalists, influencers, editors and broadcasters from the DACH market. 24 pre -scheduled one -one -one appointments were hold during the day. 96 exhibitors joined the 6th IMM Germany at the Ritz Carlton Berlin and a total of 174 media contacts were registered. Profile of attendees journalists, influencers, editors and broadcasters from Germany, Austria & Switzerland. General feedback Overall a very good organized media event with excellent networking opportunities and a good quality of one-to-one meetings. The interest in Florida is very high especially for content, which is off the mainstream such as nature, sustainability, slow travel, culinary highlights. Cost 2080 USD _Wa Packet Pg. 280 10.A.a ITB 2023 Date & Place March 7-9, 2023 / Berlin Profile of event With around 5,500 exhibitors from 161 countries, the World's Leading Travel Trade Show maintains its position as the leading platform for the global travel industry. At ITB Berlin the international travel industry was delighted with the huge demand and people's desire for travel, despite the challenging market situation. Following the break due to the pandemic and taking as its slogan 'Open for Change', the World's Leading Travel Trade Show was back for the first time as an exclusively B2B event and confirmed its standing as the leading platform of the global travel industry. Over the three business days a total of 90,127 attendees from more than 180 countries were in Berlin. For ITB Berlin, the ITB Buyers'Circle with its 1,300 members was also an impressive success. ITB Berlin also attracted considerable media attention, with around 3,000 media members and 333 travel bloggers and high -profile international political figures at the event. Profile of attendees B2B & Media General feedback Overall very positive, great stand location & airy design within the Florida Pavilion and perfectly organized by Steffi Zinke of Visit Tampa. During the three business days of ITB we met with our major tour operator and media partners from Germany and Switzerland. Additionally, we joined the Visit USA media breakfast on March 7, the LGBTQ ITB Reception on March 7 and the Eurowings Discover Happy Hour on March 8. Please find the ITB report of fvw in the addendum. Cost 11300 USD Packet Pg. 281 10.A.a PROJECTS Provided VISIT USA Belgium with content (source: Sunny days in Paradise newsletter, March 9) for their monthly newsletter which will be sent out on March 1. Please see link under "Communications". OTHER SALES ACTIVITIES "Big rocks" Meeting We joined the weekly conference call with the CVB team to discuss current projects and the status quo on March 20 CONSUMER o Brochure Fulfillment: 4 in total MARKET NEWS o DiaMonde Sales Insights The decline of the broad mass of travelers could result in a lack of infrastructure also affecting luxury travelers. Industry and research specialists therefore warn against "saving themselves" by focusing on the luxury segment. This is only a small target group, which alone cannot sustain an entire tourist infrastructure. In March, the climate index of the travel industry worsened: 46.5 percent of the companies surveyed believe that demand for travel services will increase in the next six months compared to the previous year (February: 60.7 percent) That they will remain the same is the opinion of 49.5 percent (February: 33.9 percent). 4.0 percent expect demand to fall (February: 5.4 percent). Source: fvw Following a survey from Yuogov, 64 percent of the more than 2000 respondents have already booked or are planning one or even several trips for the year 2023. Some of the respondents are considering placing their vacation in the off- season, due to limited travel budgets (23 percent) or are choosing a less expensive vacation destination (17 percent) instead. Only eleven percent are in favor of shortening their stay and only eight percent opt for a lower hotel category. The luxury travel specialist Select Luxury Travel expects to double its 2019 sales in 2023. Founded 5 years ago, the specialist is on a development course in the luxury segment. Dirk Gowin as Managing Director states, customers are eager to spend money. Exclusive and individual travel experiences are the core goal of their customers, for example a trip with the Harley Davidson on Route66, inclusive luggage transfer. Packet Pg. 282 10.A.a Changing customer behavior led Dirk Gowin to expand his portfolio with the acquisition of other long -haul travel specialists. A strategic measure to be able to cover individual and specialized trips with all special requirements — all under one roof. This is also to save money with the very time-consuming type of request as normally more time is needed to put such an itinerary together when you are not familiar with it. There are allegations that the travel agency RTK provided TO FTI with sales data of its other TO members prior to the pandemic. The case is currently under further investigation. Words from our Travel Trade Community (everyday life at the point of sale) The current booking volume is very high. Travel agencies are satisfied with the current pace of incoming business. The demands of customers are also very high. The earnings from one booking barely cover the time investment. Requests are very time-consuming to process. Furthermore, many travel agencies are lacking staff. Terminations and personnel fluctuation have become everyday occurrences and challenges within the travel industry. Travel agencies note that prices for many products are not being matched against the value. Global price increases are immense and are becoming more of a challenge. Customers seem to be careless for the moment and still book. However, travel agencies wonder how long this will be possible. Forecasts for future energy price increases are serious. The central concerns of active sellers are: a) how do we manage the workload with the available staff? b) what happens when customers run out of money. Upper -middle class TA report a strong need among customers for linked travel services (package tours). The background to this is the massive flight time postponements and flight cancellations as well as the general need for security. This is not a primary requirement in the luxury segment. Travel designers/travel concierges feel more confident and are not that entangled with rebooking options, hence their customers continue to book independent, individual services. ADDENDUM o TierWelt Advertorial Fvw ITB Report U1.9-111MYTITTO WL, NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) DIAMONDE Packet Pg. 283 10.A.a PARADISE COAST FILM OFFICE I APRIL 2023 MONTH 2O23 2022 2021 Productions 2 3 2 Working Leads 3 2 2 Meetings Attended 2 4 4 Events/Tradeshows 1 0 0 Media Assisted 1 1 1 Location Scouts 1 1 1 PRODUCTION/ LEAD HIGHLIGHTS: PARADISE COASri Spending Reported New or Repeat Client $K 2 R 1 N QUIDNET MEDIA — DOCUMENTARY A documentary crew is working with local environmental and nature groups to follow-up on how local wildlife and their habitats have been affected following the aftermath of experiencing a major hurricane. OKINETLC KINETIC CONTENT — DOCUMENTARY SERIES For their documentary series, "Last Year," the production company(Next of Kin TV from Los Angeles) filmed on Naples beach. MEETINGS AND EVENTS: FILM FLORIDA FRIDAY ZOOM WEBINARS This month's webinar highlights the world of the Director of Photography (aka DP) and what they bring to a production and also the role of the Digital Imaging Technicians (aka DIT) featuring Florida industry professionals who perform both jobs. Panelists will discuss what they do, how they found their way into the roles, the training involved, who they interact most within a crew on a production, and more. Panelists included: Rich Roddman (DIT), Angel Barroeta (DP), Pete Zuccerini (DP), and Kyle Fenclau (DIT). FILM FLORIDA FILM COMMISSIONERS COUNCIL The council of state film commissioners met to discuss 1) legislative matters that are happening in session that could dramatically effect business and operations of local film offices (members have been "called to action" on several bills -writing letters to legislators advocating for status quo on several issues) 2) setting the annual board meeting for June with an offer by the Key West & FI Keys Film Commission hosting on the 21" and 22nd 3)Participation in upcoming film festivals/tradeshows/events Packet Pg. 284 10.A.a NAPLES CENTENNIAL SOIREE Hosted by local artist Paul Arsenault and sponsored by the United Arts Council of Collier County, this event at the artist's home was a celebration of the City of Naples commemorating its 100-year anniversary. UPCOMING STRATEGIC INITIATIVES: PARADISE ADVERTISING Agency had to re -schedule a photo shoot that was slated for October. Will assist Creative Director and Producer with locations and permitting. Packet Pg. 285 12.A 04/17/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Doc ID: 25134 Item Summary: Next Meeting Date May 15, 2023 Meeting Date: 04/17/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 04/04/2023 11:08 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 04/04/2023 11:08 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division County Manager's Office Geoffrey Willig CMO Analyst Tourism Paul Beirnes Director Completed Office of Management and Budget Christopher Johnson OMB Tourist Development Council Paul Beirnes Meeting Pending Completed 04/04/2023 11:08 AM Completed 04/04/2023 11:15 AM 04/04/2023 2:50 PM Completed 04/05/2023 8:09 AM 04/17/2023 1:00 PM Packet Pg. 286