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TDC Minutes 09/24/2007 R September 24, 2007 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, September 24,2007 LET IT BE REMEMBERED, that the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in REGULAR SESSION in Building "F" of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Jim Coletta E. Glenn Tucker (Excused) Susan Becker Murray H. Hendel (Excused) Clark Hill Rick Medwedeff Robert Miller Ed (Ski) Olesky John Sorey III ALSO PRESENT: Jack Wert, Tourism Director Gary McAlpin, Coastal Zone Management Director Heidi Ashton, Assistant County Attorney Kelly Green, Administrative Assistant Collier County: September 24,2007 Page 1 of2 I ~ Your Governmen~- September 24, 2007 MEETING AGENDA & NOTICE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 September 24, 2007 9 a.m. Collier County Commission Chambers * Requires TOe Action I. Call to Order II. Pledge of Allegiance III. Roll Call IV. Changes and Approval of Agenda V. Approval of Toe Minutes * 1. * Reaul_ar MeetilJo June 25,,2007 VI. New Business 1. ~f Naoles C_ontract Arnendmen1_- Doctor's pass 2. C&H Events CategorY "1;\.:' Grant A.Rolicatiol] 3. WTM SoonsorshiD and B9..Q.th Concept. 4. Fulfillmel}t Services Contra~t 5. Research Services CQntract 6. Disa!jiter Recoverv Resolution 7. Cateaorv"B" FY Os. Grant 4g.reements 8. ~leaorv IC,,:.2" FY 08_C;I:_ant Aar.eements 9. M.arketina Plan FY 08 10.Str~te.glc Plan DiscussjOJL- "Creating & Executing Strategies Supporting Other CVB Efforts" VII. Old Business 1. Red Tide/Shelling Beach Signage - Information Only VIII. Staff Report Presentations 1. Section I a. Paradis_e AdvertisinG - C~dar Ham~~ b. Klaaes Research ReD~)ft - Walt~.r Klaaes 2. ~ction II a. Director's Report - Jack Wert b. Smith Travel Report - Jack Wert c. Search Engine Report - Jack Wert d. Website Activity Report - Jack Wert http://www.colliergov.net/index.aspx?page=1910 10/4/2007 Collier County: September 24, 2007 Page 2 of2 e. Sales Manager Report - Debi Debenedetto f. P.R. Manager Report - JaNel! Modys g. Film Coordinator Report - Maggie McCarty h. Sports Marketing Report - Ralph Pryor i. Phase V ~ Fulfillment & Call Summary - Ginny DeMas IX. Oetailed_.Staff ReDort$. X. Announcements XI. Audience Input & Discussion XII. Council Discussion XIII. Next Meeting Date/Location - October 22,2007 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 3301 East Tamiami Trail, Naples, Florida 34112 XIV. Adjournment All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the board prior to the meeting if applicable. For more information, please contact Jack Wert at (239) 403-2402. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3301 East Tamiami Trail, Naples, Fl 34112, (239) 774-8380. Public comments will be limited to 5 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners) before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. http://www.colliergov.net/index.aspx?page=1910 10/4/2007 September 24, 2007 I. Call to Order The meeting was called to order by Commissioner Jim Coletta at 9:02 AM. II. Pledge of Allegiance Pledge of Allegiance was recited. III. RollCall A quorum was established. IV. Changes and Approval of Agenda Mr. Sorey moved to approve the Agenda without additions. Seconded by Mr. Hill. Motion carried unanimously 7-0. V. Approval of Tourist Development Council Minutes - Regular Meeting of June 25, 2007 Mr. Olesky moved to approve the minutes of June 25, 2007. Seconded by Ms. Becker. Motion carried unanimously 7-0. VI. New Business 1. City of Naples Contract Amendment - Doctor's Pass Mr. McAlpin presented Amendment No.1 to the 2007 Tourism Agreement between Collier County and the City of Naples for the North Jetty Doctor's Pass Rehabilitation Project 900341 for time extension of one year, additional funding totaling $6,772.00, any necessary Budget Amendments and authorizes Chairman to sign all necessary documents, and requested approval. (See attached) Mr. Sorey moved to approve the amendment. Seconded by Ms. Becker. Ms. Becker questioned whether the Tourist Development Council had any authority over the use of Doctor's Pass. Mr. McAlpin responded Doctor's Pass is a public pass, the work is necessary for the residents of the City of Naples, the addition of 40 boat slips had no bearing on the necessity of performing the work and he was unable to answer regarding the question of authority. Carried unanimously 7-0. 2. C&H Events Category "B" Grant Application Mr. Wert presented Category "B" Grant Application for C&H Events Group for November Swing Time Tennis & Golf Event Sponsorship in the Amount of $15,000 and asked for a recommendation of approval of the grant application. (See attached) The value of the television ads is $15,000 and they do recognize the public benefit that's provided. 2 September 24, 2007 Mr. Sorey moved to recommend approval at the $10,000 level of the grant application. Seconded by Mr. Medwedejf. Ms. Becker stated the hotel nights requested has not been provided. Mr. Wert stated they were close to the guideline of 100 room nights per night for the two-day event and out-of-market advertising had been increased resulting in more people coming from the East Coast. He also stated the advertising would cost at least $15,000 and possibly more without the C&H Events Group. Carried unanimously7-0. 3. WTM Sponsorship and Booth Concept Mr. Wert presented the request for recommendation of approval of Sponsorship and Booth Concept for World Travel Market, November 12-15, 2007. (See attached) Mr. Olesky moved to recommend approval of the WTM sponsorship and booth concept. Seconded by Ms. Becker. Mr. Olesky stated it was a good idea to combine with the Kissimmee area. Mr. Wert mentioned four hotel partners will share and be billed for a portion of the $16,000. The original Budget was $20,000 for the booth space. Carried unanimously 7-0. 4. Fulfillment Services Contract Mr. Wert presented the request to recommend approval of the award ofRFP #07- 4165 and corresponding agreement between Collier County and Phase V of Southwest Florida, Inc. for Tourism Fulfillment Services. (See attached) Mr. Olesky moved to recommend approval of the contact. Seconded by Ms. Becker. Mr. Wert stated the fee schedule remained the same with more requests for information resulting in increased overall cost and there were fewer companies performing the service as one company, service offered was comprehensive. Carried unanimously 7-0. 5. Research Services Contract Mr. Wert presented a request for recommendation of approval of the award of RFP #07-4169 and corresponding agreement between Collier County and Research Data Services, Inc. for Tourism Research Services. (See attached) Mr. Sorey moved to recommend approval of the contract. Seconded by Mr. Medwedejf. Mr. Wert informed the Committee that Research Data Services was the lowest bidder and Paradise Advertising was the biggest user of the data. 3 September 24, 2007 JoN ell Modys, CVB Public Relations & Communications Manager, stated CVB got many requests for the information and that all information received from Dr. Klages is posted on ParadiseCoast.com in the media center under tourism research for public access. She stated there was a surge of interest due to the possibility of building new hotels or opening new businesses that are affected by visitation numbers. Carried unanimously 7-0. 6. Disaster Recovery Resolution Mr. Wert presented a request for a recommendation of approval of the Resolution authorizing the Tourism Department to utilize Emergency Advertising Funds in the event of a disaster. (See attached) Mr. Sorey stated he had concern with the resolution because he was reluctant to give up fiduciary responsibility. Commissioner Coletta stated immediate response was necessary to forestall the negative impacts of a disaster. Mr. Sorey moved to recommend approval of the resolution authorizing the use of emergency advertising with the addition in the third paragraph to include the Chair of the Tourist Development Commission asfar as approval and with the addition in the fourth andfifth paragraphs the words "include but are not limited to." Seconded by Ms. Becker. Mr. Hill asked if the Chairman turned it down, would there be a process to continue with the request for funding. Mr. Wert responded he would bring the matter back before the Tourist Development Council and BCC. Carried unanimously 7-0. 7. Category "B" FY 08 Grant Agreements Mr. Wert presented a request for a recommendation of approval of three (3) Tourist Development Category "B" Sponsorship Marketing Grant Applications and corresponding Tourism Agreements with the Friends of Rookery Bay, Inc. ($25,000), United Arts Council of Collier County, Inc. ($21,500) and the Conservancy of Southwest Florida, Inc. ($32,000) for a total of $78,500. (See attached) Mr. Olesky moved to approve a recommendation of approval of the Category "B" FY 08 Grant Agreements. Seconded by Mr. Hill. The United Arts Council is an umbrella organization for all the arts organizations and the Naples Art Association is a totally separate organization. Ms. Becker requested an update of the Exhibit "E" Visitor's Questionnaire. Carried unanimously 7-0. 4 September 24, 2007 8. Category "C-2"FY 08 Grant Agreements Mr. Wert presented a request for a recommendation of approval of the Category "C-2" FY 08 Grant Agreements. (See attachments) Ms. Becker moved to recommend approval of the Category "C-2" FY 08 Grant Agreements. Seconded by Mr. Hill. Carried unanimously 7-0. 9. Marketing Plan FY 08 Mr. Wert presented a request for a recommendation of approval of the Marketing Plan FY 08. (See attached) Clint Arlington, Cedar Hames and Dave DiMaggio of Paradise Advertising and Marketing, gave a PowerPoint presentation reviewing the summer HIT campaign, a marketing overview, new programs and factors influencing marketing and production of the new campaign for 2008. (See attached) Mr. Sorey moved to recommend approval. Seconded by Ms. Becker. Carried unanimously 7-0. Break -10:24 AM Reconvened - 10:40 AM ]0. Strategic Plan Discussion - "Creating & Executing Strategies Supporting Other CVB "Efforts" Mr. Wert gave a PowerPoint presentation outlining the creation and execution of strategies supporting CVB efforts. (See attached) Mr. Medwedeff requested in the next budget to include expenditures in advertising and a comparison of both year's expenditures. VII. Old Business See below. VII]. Staff Report Presentations a. Paradise Advertising - Jack Wert Mr. Wert gave a PowerPoint presentation outlining advertising and marketing efforts of Paradise Advertising. (See attached) b. Klages Research Report - Dr. Walter Klages Dr. Klages gave a PowerPoint presentation on Collier County Tourism Research. (See attached) A disparity between mid-scale and upscale hotel chains was noted, marketing aimed at the upscale market had resulted in increased business, the Canadian market should be pursued, the loss of Delta Airlines had an adverse impact on tourism and a new carrier would be desirable and eco-tourism and cultural tourism should receive more attention. 5 September 24, 2007 Section II a. Director's Report - Jack Wert Mr. Wert presented a PowerPoint presentation outlining the Director's activities. (See attached) b. Smith Travel Report - Jack Wert Mr. Wert presented the Smith Travel Report. (See attached) c. Search Engine Report - Jack Wert Mr. Wert presented the Search Engine Report. (See attached) d. Website Activity Report - Jack Wert Mr. Wert presented the Website Activity Report. (See attached) e. Sales Manager Report - Debi Debenedetto Ms. Debenedetto presented the Sales Manager Report. (See attached) f. P.R. Manager Report - JoNell Modys Ms. Modys presented the Public Relations Manager's Report. (See attached) g. Film Coordinator Report - Maggie McCarty Ms. McCarty presented the Film Coordinator's Report. (See attached) h. Sports Marketing Report - Ralph Pryor Mr. Wert presented the Sports Marketing Report. (See attached) i. Phase V - Fulfillment & Call Summary - Ginny DeMas Ms. DeMas presented the Phase V Fulfillment & Call Summary. (See attached) IX. Detailed Staff Reports See attached reports. X. Announcements None XI. Audience Input & Discussion None XII. Council Discussion None XIII. Next Meeting Date/Location - October 22, 2007 - Collier County Government Center, Administration Bldg. F, 3rd Floor, 330] East Tamiami Trail, Naples, Florida 34]]2. 6 September 24, 2007 There being no further business for the good of the County, the meeting was adjourned by the order of the Chair at 12 :20 PM. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman Commissioner James Coletta These Minutes were approved by the Chairman on as amended , as presented , or 7