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TDC Agenda 03/20/2023COLLIER COUNTY Tourist Development Council AGENDA March 20, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. March 2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. February 27, 2023 TDC Meeting Minutes Presentations A. Tourist Development Revenue Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management 1. Recommendation to approve the expenditure of Tourist Development Tax funding in the amount of $300,000 for an emergency Purchase Order to Crowder -Gulf Joint Venture, Inc. to provide removal of marine debris and other biological debris on the beaches and waterways of Collier County due to red tide and make a finding that this item promotes tourism. (Project No. 90077) B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve the resurfacing of twenty (20) additional pickleball courts at East Naples Community Park and to make a finding that this expenditure promotes tourism. B. Tourist Development Council (TDC) to review and make a recommendation on the application by Kathleen Brock for the appointment of an additional term upon the Tourist Development Council. Collier County Tourist Development Council Page 2 Printed 311712023 March 2023 C. Tourist Development Council (TDC) to review and make a recommendation on the applications by Clark Hill for the appointment of an additional term upon the Tourist Development Council. 8. Old Business 9. Marketing Partner Reports A. Part 1 B. Part 2 C. Marketing Partner Reports 10. Council Member Discussion 11. Tourism Staff Reports A. Tourism Staff Reports 12. Detailed Staff Reports 13. Next Scheduled Meeting A. Next Meeting Date - April 17, 2023 14. Adjournment Collier County Tourist Development Council Page 3 Printed 311712023 4.B.1 03/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 24983 Item Summary: February 27, 2023 TDC Meeting Minutes Meeting Date: 03/20/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 03/15/2023 11:43 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 03/15/2023 11:43 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Geoffrey Willig Attorney Review Geoffrey Willig Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 03/15/2023 11:43 AM 03/15/2023 11:45 AM Completed 03/15/2023 2:24 PM Completed 03/17/2023 8:52 AM Skipped 03/17/2023 8:52 AM Skipped 03/17/2023 8:53 AM Completed 03/17/2023 1:37 PM 03/20/2023 9:00 AM Packet Pg. 4 4.B.1.a February 27, 2023 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, February 27, 2023 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Bill McDaniel Jr. Vice Chairman: Clark Hill Susan Becker Kathleen Brock Amanda Cox Councilor Jared Grifoni Nancy Kerns Ed "Ski" Olesky Councilwoman Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Chris Johnson, Interim Dir., Corp. Financial Mgt. Services, OMB Andy Miller, Coastal Zone Manager Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director Packet Pg. 5 4.B.1.a February 27, 2023 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Chairman McDaniel called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call Mr. Beirnes said Councilwoman Petrunoff had an excused absence. A quorum of seven was established by members present in the board room; an eighth member arrived later. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Beirnes reported changes to the agenda: • We regularly discuss the Tourist Development Tax collection and distribution, but he invited Chris Johnson from finance to walk us through it. We will move that item to 5A and start with that presentation so Chris can get back to work. • We had some technical difficulties creating the agenda and were trying to move item 10 below or between 10 and 11, Council Member Discussions, but we will do that for the next meeting. • A key item is No. 13 a brief discussion about possibly rescheduling this meeting. • [Mentioned later] There are two Consent Agenda items that should be under New Business. We will move them to items 6.A.1 and 6.A.2. Vice Chairman Hill noted that Paul Beirnes just returned from Los Angeles, where he received a prestigious award from HSMAI, Hospitality Sales Marketing Association International. The award was for the Top 25 Most Extraordinary Minds and recognizes leaders in sales, marketing, revenue optimization, & distribution within the Travel & Hospitality industry for their accomplishments in the preceding 18 months. He was selected by a panel of senior industry executives. The top 25 awardees are high achievers who stand out through their creativity and innovation, cutting -edge campaigns and programs, triumph in challenging situations and efforts that resulted in dramatic gains. Congratulations, Paul. We're proud of you. Mr. Beirnes said it was very humbling and wouldn't be possible without the work of the TDC and CVB. B. Approval of prior TDC Meeting Minutes Regular Meeting January 23, 2023 Ms. Becker made a motion to approve the January 23, 2023, meeting minutes. Second by Mr. Olesky. The motion passed unanimously, 7-0. 5. Presentations/Public Comment - (3 minutes each) A. 1 [Chris Johnson detailed a PowerPoint presentation, TDT Revenue and associated revenue report and history of the funds.] Chairman McDaniel asked where the other 29% of the first three pennies go. Mr. Johnson said that will be coming up in the presentation. Ms. Cox asked if this takes into account the delta in collections. We exceeded by $2.6 million, so we surmised that that trend would continue? 2 Packet Pg. 6 4.B.1.a February 27, 2023 Mr. Johnson said yes, this is a very conservative method. We're counting the money in the bank and we're going with our budget moving forward. [Ms. Brockjoined the meeting at 9:16 a.m] Chairman McDaniel said he would like to see an analysis about the trend on a per -penny basis of what we're collecting. Each one of those pennies generates X in revenue. He wants a comparison of what we have been doing in the past with the anomalies that we see coming from circumstantial events, such as hurricanes and the pandemic. Those have direct impacts on our revenue collections. He also wants to see how much of those revenues are fenced off due to statutory requirements about where we have to apply the monies as an advisory committee, such as for y beach renourishment, promotions and museums. You've got allocations about where they're set up. He wants to +; know how much discretion in the aggregate money collected is afforded there. Some of it is statutorily required c and we can't use that. What he wants to see is how much room we have between fenced -off money in relationship to theoretically discretionary money. c Mr. Johnson said we can do that. He'll work with the County Attorney's Office and Assistant County Attorney a Colleen Greene. Chairman McDaniel said he'd like to hear that at next month's meeting and have some discussions about how U we're appropriating the monies and where we're at with aggregate reserves, which is good to do from a cM., conservative budgeting standpoint. How much are we putting into reserves? How much of that money is fenced off N and designated? Tomorrow, the BCC has a $27 million expenditure coming up for beach renourishment for the N berm/beach restoration due to Hurricane Ian, so he'd like to see that. Mr. Johnson said they can do that. Chairman McDaniel said Ms. Cox's question about trends was a good one because it will allow the TDC to see 0 what we have. U. M Mr. Beirnes reported that. 0 • There are a lot of metrics we're tracking, such as the weekly Smith Travel report. • We look three months back and at what happened last week. m • Downs & St. Germain will talk about our research on sentiment perceptions. Visitors haven't arrived yet, but we're trying to understand what their psyche is. • He and Chris talked last week about needing to look at Hurricane Ian's impacts and the two properties that still haven't opened and are working toward that. We had been optimistic that maybe there would be a quick rebound. Our question was. What does that mean for our TDT collections this year? The two properties are significant, about 650 rooms, a higher collection than most. • If we are not looking forward, we'll find ourselves in a predicament, shock and awe. But when we ran the numbers, both of our calculations about projections were almost the same. • He asked Marissa to introduce FBU, Football University, which we invest in, and how it impacts Paradise Coast Sports Complex, and to ask Steve Quinn to provide a brief recap of the last event. Ms. Baker said Steve Quinn is the managing partner of FBU and will give a presentation about the national championship, which we hosted in December. Collier County has a sponsorship agreement with Football University to bring two major events here annually through 2025. Mr. Quinn said the Football University National Championship is one of two events we bring to Collier County every year. He'll speak about the December event and briefly touch on the July event, Top Gun, which is outlined in the one -page brochure Marissa just handed out. FBU is like AAU basketball meets the Little League World Series of Baseball. That's what we do for football on the youth and middle -school level, bringing the top teams from all over the country in an all-star format in one month in 48 cities nationwide. [He then detailed a PowerPoint presentation.] Ms. Brock asked what year that was started. 3 Packet Pg. 7 4.B.1.a February 27, 2023 Mr. Quinn said 2015. Ms. Becker commended him on his communication skills and enthusiasm. Parks & Recreation Staff Presentations [James Hanrahan, interim Region S Parks Manager, provided a presentation on the U.S. Open Pickleball Championships and the preparation work] [Aaron Hopkins, Region 2 Manager, provided a presentation on the 56`h Annual Naples Boat Show] Ms. Kerns asked about the number of attendees. How can you have 89% and 82%? Is she misunderstanding that? N Mr. Hopkins said he reported that wrong and apologized. The top one was exhibitor data. Those are the people at the exhibits. He can get more information on the 20% sampling. These are the numbers provided by the Marine c Industries Association of Collier County. He can get that information and follow up for the TDC. c Chairman McDaniel asked if they're redoing the lease so Collier gets a percentage. How many boats were sold? aa) Mr. Hopkins said the event was a rental. We wanted to see how it was going to work out, the logistics for this a year. Moving forward, we want to enter into a formal BCC -signed agreement with the Marine Industries o Association of Collier County that will account for monies coming in and out and will lock them in, just as we do with the U.S. Pickleball Open Championship and other county events. We're in the process of doing that and he C4 40 will provide the TDC with that information once it's drafted. We're just waiting to bring it to the board. N Chairman McDaniel said he heard one boat sold for more than $1 million. 2_1% Mr. Hopkins said one boat sold for over $4 million the first day and more boats were sold that week. Chairman McDaniel said that when you look at the numbers, it makes sense for us to continue this partnership. 0 a_ [David Michel, interim Region 4 Manager, detailed a PowerPoint presentation about tournaments and showcases m held in January.] 0 N Chairman McDaniel asked whether they sit down to ask what could be done better once it's over because it would be nice to be No. 1 in the Top 10 events. Mr. Michel said they conduct surveys before or after events and Adrian also conducts surveys for Paradise Coast Sports Complex. Chairman McDaniel said he'd like to see the surveys. That's one of the keys to success in building a better program. What can we do better? Mr. Hopkins said they also do an after -action report for the Naples Boat Show and he can provide it to the TDC. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None B. Tourism Division None 7. New Business A. Recommendation to approve an expenditure of $26,220 in Tourist Development Tax funds to Rick Croft Enterprises Inc., dba Texas Trailers, under Contract Number FSA20-EQU18.0 — Heavy C! Packet Pg. 8 4.B.1.a February 27, 2023 Equipment (Piggyback Contract 251) for the purchase of two mobile cargo trailers for the storage of equipment and supplies used for beach maintenance activities and make a finding that this expenditure promotes tourism. Mr. Miller reported that. • He gave kudos to staff for a great job pre -hurricane. They got expensive equipment, tractors, beach rakes and ATVs to higher ground. • But there are storage trailers/sheds at Tiger Tail Beach and Vanderbilt Beach that are attached to the ground. We keep equipment like generators, chainsaws, etc., there. Because they're bolted to the ground, we just tightened them up and left them, not knowing we were going to have a surge. • The materials in the sheds were destroyed. • Staff came up with a great idea to put the equipment in movable trailers instead. • He asked the TDC to approve the recommendation. Chairman McDaniel asked if they were tractor -trailers. Mr. Miller said they were not. They are pulled like a horse trailer. Chairman McDaniel asked if they were big enough. Mr. Miller said they were. Vice Chairman Hill made a motion to recommend approving an expenditure of $26,220 in Tourist Development Tax funds to Rick Croft Enterprises Inc., dba Texas Trailers, under Contract Number FSA20-EQU18.0 — Heavy Equipment (Piggyback Contract 251) for the purchase of two mobile cargo trailers for the storage of equipment and supplies used for beach maintenance activities and found that the expenditure promotes tourism. Second by Ms. Becker. The motion passed unanimously, 8-0. A.2. Recommendation to approve a proposal for CSA Ocean Sciences Inc., to continue the required post -construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2023 for time and materials not to exceed $378,594.35 Tourist Development Tax funds under Contract No. 17-7188 and make a finding that this item promotes tourism (Fund 195, Project No. 90033). Mr. Miller reported that. • This is our annual hardbottom survey, as required by permit. • CSA Ocean Sciences is still under contract. We extended the five-year contract for one final year. • If you compare this to last year's effort, it's about $100,000 more. The main reason is the hurricane, which caused a surge that moved the sand around a lot. • The post -storm surveys we received from our consultants showed a lot of sand moved offshore and into the hardbottom. • Our most recent side -scan survey was in 2009 over the hardbottom edge, so we wanted new data due to Hurricane Ian because of the sand moving around. • We built in funds for a new side -scan effort and we've included subaquatic vegetation surveys, in case we need to do work in inlets. • The good news is the ebb surge scoured out the channels, so they're in great shape. • Most likely we won't need to do subaquatic surveys in preparation for a dredge, so we should be in good shape. • He asked the TDC to approve the recommendation. Chairman McDaniel asked if this would be a precursor for us to be searching for other designated offshore sites for potential dredging for beach renourishment. Mr. Miller said yes. We're going to be doing some of that effort, not with this contract but with our consultant who is doing our post -storm survey and engineering. He's put money in there to do some investigative work 5 Packet Pg. 9 4.B.1.a February 27, 2023 offshore. We think our nearest source is about 30-40 miles offshore for the amount of sand we're talking about but there are gaps in the data that we want to fill in if we can, enormous gaps. Chairman McDaniel noted that on Marco Island, Tigertail's restoration, just went through at $11 per ton, pumped to the beach and we're paying $60 a ton to truck it in from eastern Collier County, Hendry County, etc. He doesn't want to hear 30-40 miles offshore. He wants to locate sand sources close enough to be able to pump and take advantage of them. It's counterintuitive that we're being locked into an enormously expensive hopper - dredge process because someone designated a site 30-40 miles offshore when we know that the sand went south. Mr. Miller said if it's there, we'll find it. He asked for a recommendation. Ms. Kerns made a motion to recommend approving a proposal for CSA Ocean Sciences Inc. to continue the required post -construction hardbottom monitoring for the Collier County Beach Nourishment Project in summer 2023 for time and materials not to exceed $378,594.35 in Tourist Development Tax funds under Contract No. 17-7188 and found that the expenditure promotes tourism. Second by Ms. Brock. The motion passed unanimously, 8-0. B. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming March 2023 Sports Tourism Event, Trilogy Lacrosse, up to $12,000, and make a finding that these expenditures promote tourism. Mr. Beirnes detailed the recommendation and reported that. • This is an interesting approach when we are looking at sporting events at Paradise Coast Sports Complex. We recognize we're in season and have elevated average daily rates. We have to evaluate the sporting events and who has the capabilities and facilities. • Adrian and his team had an amazing opportunity to attract and relocate a major event, a lacrosse event that has been in Arizona for five years, a multiple -week event from March 12-31. • There are 480 players, eight teams per week. It's like a lacrosse training camp. • So far, they've already secured 1,155 room nights at the current elevated rate. • We have the opportunity to attract and not only keep them this year, but to keep them in the market. • Based on the economic -impact calculator, from Destinations International which is based on Oxford economics methodology, we were able to calculate that this year it would generate $4.8 million in total impact. • TDT collections alone are $97,000 based on what they're already demonstrating. • We're looking to give them an incentive based on the calculations and the $12,000 total amount. Chairman McDaniel said he really likes the directed investments the TDC is making recommendations on. As a commissioner, he's seeing more events benefiting from the utilization and advertisement of these use -taxes generated by users coming here. Paul regularly talks about the investment. This is a spot-on investment. He asked for a recommendation. Councilor Grifoni made a motion to recommend approving the use of Tourism Development Tax Promotion funds to support the March 2023 Sports Tourism Event, Trilogy Lacrosse, up to $12,000, and found that the expenditure promotes tourism. Second by Mr. Olesky. The motion passed unanimously, 8-0. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; County Museums) are provided to TDC members on a digital link to the County Website. The Research Data n Packet Pg. 10 4.B.1.a February 27, 2023 Services report will be presented monthly, and the other reports will be presented at TDC meetings on an - as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain [Mr. St. Germain detailed a PowerPoint presentation.] Ms. Cox said that looking at January 2023 ADR versus 2022, how do we reconcile or normalize from a data perspective that hotels are still out of order post -hurricane and that vacation rentals are the likely rate leaders in N the market? Is that ADR decline real or is that just a supply differential? Mr. St. Germain said it's partially a supply differential. With hotels, it was down 3.3%. The dip is more c significant among vacation rentals. At the same time, if we're looking at RevPAR just for hotels, it was still up 4% in January. The rate dip was real. Even if we're just looking at hotels, it's there. It's just not as significant. Vacation rentals are trickier to measure because they tend to come on and offline, particularly now because some may still be in recovery. That's something we need to monitor and measure. All of Southwest Florida saw a slight g dip, but overall, for the last couple of months and the next couple of months moving forward, we'll highlight how o hotels are doing because that data is more stable now. Ms. Cox thanked him for mentioning the Smith Travel data because that normalizes some of the closures. She M N N appreciates seeing the ADR and RevPAR on a five-year trend. As we start to normalize post-COVID and other N destinations open, it's important to monitor to understand visitation and project our collections. We could look at 2022 or 2021 and think the sky is falling, but it's just normalizing. This is not the only beach destination. How 3 much trouble would it be to show us visitor origin on the same five-year standard? The growth in international is amazing, but we expect that post-COVID. Knowing is that really growing relative to 2019 would be good. Is that a_ something we could add in without a lot of trouble? M Mr. St. Germain said they could, but Downs & St. Germain has only been collecting Collier County data 0 for two years. We can go back five years for paid accommodations and two years for all. Ms. Cox said that would be helpful. y Chairman McDaniel said if this data was collected by someone else before, maybe we could assimilate it from the prior vendor. Mr. Beirnes said it was. Ms. Becker said she was surprised that only 2% responded to the appealing ads after all the money we're putting into ads. Mr. Beirnes said that's not that unusual when it comes to recollection of where people saw an ad. We always make sure it's a collective piece of the puzzle. It's social media and PR. No one is reflecting 98% "1 saw that ad." But it happens and we have other data through ADARA that talks about our impact for the ads, whether or not people actually come into market. That would be a good item to discuss next month because we will have some of that data coming from our recent ad campaigns to show actual behavior, not just research, but the actual behavior of visitors who came into our market. Ms. Becker noted only 4% said they were influenced by sporting events. We've just heard how great the sporting events are and how many people are brought in by them. This could question the survey method. Mr. Beirnes said that was correct. Vice Chairman Hill said it appears we're expecting the survey to include more short-term, vacation rentals and overnight rentals. If that's the case, how are we normalizing the data? Mr. St. Germain reported that. Our monthly goal is to get a representative set of visitors. We're getting 200 surveys every month and are going to get some fluctuations due to monthly sample sizes. 7 Packet Pg. 11 4.B.1.a February 27, 2023 • The numbers for occupancy, ADR, RevPAR, number of visitors, direct spend, economic impact, are weighted based on the number of units. If there are more hotels, that's weighted more than vacation rentals. • We've been presenting all visitors and there are going to be different things over time. The prior vendor just provided a monthly snapshot. • The point is to try to be representative, so we're normalizing the big numbers in terms of metrics, etc. • Visitor tracking data is monthly. • If you want to see other data moving forward, tell me. We're happy to adapt. We want to make sure the data is meeting the ever -changing needs of Paul's team and the TDC. Vice Chairman Hill asked where he was getting the short-term rental data. v, Mr. Germain said the Star (STR) Report for hotels and the state DBPR for vacation rentals. r Vice Chairman Hill noted that DBPR data only includes licensed rentals. It's still not clear how we would determine the occupancy percentage, the ADR for vacation rentals. Mr. St. Germain said they have tools, but that's the toughest to track. DBPR licenses are the best way to estimate S because it aligns with TDR collections. It's not a perfect way to do it, but it's based on the available data. It's the best we have and focusing a bit more on hotel data in the short term will be slightly more stable on a month -to - month basis. This is the best data available now. v 0 Vice Chairman Hill said he believes the numbers exceed hotel rooms by a large margin. He asked Mr. Beirnes if M c he was receiving the data he needs. Mr. Beirnes said he appreciated the question and noted that he and Joseph knew this meeting would prompt N many questions. We had a conversation over a year ago and rather than just answering questions that we were comfortable with and that made us look good, we wanted to challenge ourselves. Is there anything else that we need to be inspired by? For instance, when Downs & St. Germain took over this account, we never tracked day- trip visitors because the mindset was that we only care if they put heads in beds. They collect tourist and LL development tax, which is great and accurate. But the reality is, how do you know who's in market and notCO putting a head in bed? And where are they coming from, what are their inspirations and how do we make that Cn day-tripper become an overnight stay? At that time, we said we'd start tracking, so a year from now, in February N of 2023, we'll have a very difficult decision. We'll have some blind spots. But we will be better informed going forward, even understanding who's staying in a hotel, who's staying in vacation rentals, where are those people staying? There are additional research mechanisms available. It's a matter of how much down the rabbit trail we go. There are some resources that analyze the behavior within vacation rentals because with those that are licensed versus not licensed, it becomes an awkward and slippery slope, but we definitely have confidence in hotels. The day-trippers are really what's very important to figure out. How can we make them stay longer? If they're coming from Tampa, depending on timing and the activity, how can we pivot that and put them into a hotel? We'll be modifying these reports in the weeks and months ahead as we start seeing some of these anomalies popping up. Ms. Brock asked how they arrived at which 200 people they're getting this information from. Where are they when you're asking them? And do we ever have data that tells us the party size? Does that influence whether somebody's staying in a vacation rental versus a hotel? That would be interesting to know because one would logically say the larger the party, they're more likely to stay in a vacation rental. Mr. St. Germain said they get a representative sample across the county and question people at beaches, shopping areas, events and worked with John Melleky and the Arts & Culture team to make sure we covered some of those events. We appreciate the Sports Complex for allowing our interviews at their events. The goal is, if there's a big sporting event, we'll be there. It will fluctuate monthly, but quarterly, it's more stable. We're always looking to get more hotels just to make sure we're getting different types of visitors. For travel party size, we have that. He'd have to run an analysis to see if travel party sizes are bigger in vacation rentals and hotels, but he believes that would be the case. Packet Pg. 12 4.B.1.a February 27, 2023 Chairman McDaniel asked if there is any correlation between sales tax data and taxes collected, other than the TDT tax, and the correlation between that and the estimates put in here. Are we tapped in that as a data source to be able to try to assimilate the normalization? Mr. Beirnes said they look at that monthly. There's a lag in reporting. There's a normalization but accuracy is what we're looking for. We have tapped into the sales tax data. Mr. St. Germain said that's something we look at monthly. When we're doing a monthly report like this, there's a lag in reporting. It would just depend on when that data is available for us to use. Chairman McDaniel asked if they were giving prizes during surveys. Mr. St. Germain said there were no incentives for answering surveys. N Chairman McDaniel suggested a $25 gift certificate to get people to reply might be an incentive. We spend a lot +; of money, so a $25 gift certificate to get someone to respond to a survey might get their attention. We're not c buying answers. We're just incentivizing people, so maybe consider a prize to get them to participate, a free airboat ride or something. a� He wants this board to have a little more consideration over whether it's our job, from an investment standpoint, Ew to convert day trippers to a longer -term stay. Why are people coming to Southwest Florida? Is it this board's job o or is it the government's job to be looking at that, as opposed to incentivizing the private sector, investing in the private sector that's actually generating the TDT revenue to do that, as opposed to us in aggregate trying to do C4 that? If we're going to do that, if that's something industry standards have shown is good to do for the 40 N community, that's fine. But maybe there might be a different way to manage that. N Mr. Beirnes said that in his 30 years in the tourism development industry, it is definitely within our wheelhouse. The core reason we are here as an organization is the marketing of the destination and ways of putting heads in 0 beds. That's the street -level conversation of what we're trying to do. By having somebody already in market, let's a_ call it a "visitation on light," they have an affinity, desire and the capability of converting that person to extend M their stay. Some of those we are analyzing are Florida residents coming in for one night. How do we convert that 0 to two nights? Understanding where they're coming from is an efficient effort of understanding the behavior of visitors coming into the market. y Ms. Brock suggested considering gathering data from visitor centers. In Everglades City, we collect tourism data but she didn't know if that's supplied to the Tourism Department. That could be a place where we could talk to people because they're there for information. You can ask them if they're here for the day or if they're staying. There could be an adjunct to communicating with people to convert them. Ms. Cox said that normally she enjoys gleaning and optimizing private sector investments as a great way to enhance growth in this sector. But for the specifics we're talking about for day-trippers, if you look at the hotels and motels generating the majority of this tax collection, we don't have an opportunity to speak to the day-trippers because they're not in our hotels. They're probably in our restaurants, attractions or visitor centers. She didn't see a great way to convert that for day-trippers. Another thing that has value is that as we look at everything we spend on advertising across our realms, it's really all about customer acquisition. The most affordable customer to acquire is one already in our ZIP code. Perhaps a lesser or more strategic investment is that maybe we should look at who is hopping in a car from St. Armand's Circle in Sarasota to see our beaches and enjoy lunch in a local restaurant. That's probably a much better ADR conversion for this destination. Chairman McDaniel said the BCC will be discussing this more tomorrow. The BCC has a contract with the Marriott on its agenda. Mr. Beirnes said that's an RFP and we partner with all hotels in Collier County to bring some into market. We just provide an incentive that's capped at a $10,000 investment for the thousands of visitors they bring in to lock them in on the convention and meeting side. It's a much different scenario when it comes to leisure, which is what we're talking about here. Ms. Cox agreed we should do more of that, $10,000 to get $4 million. E Packet Pg. 13 4.B.1.a February 27, 2023 B. Paradise Advertising — Cindy Murietta, VP of Advertising [Ms. Murietta detailed a PowerPoint presentation] Ms. Cox asked if the data really shows the booking window or is it larger term? Ms. Murietta said it's the actualization each month. We're able to see the number of hotel rooms searched and booked by people exposed to our advertising. We look at our ADARA impact monthly. She didn't show you when they're coming, but just over that period, we've already generated that much. Ms. Becker asked what vacation guide is inserted in the newspaper. Mr. Beirnes said it's the CVB guide. Councilor Grifoni asked how much consideration is given to other areas to expand our footprint there? Ms. Murietta said they first have to see some indication that there's some interest. Councilor Grifoni said there has to be an indication that there's room to grow. It could take a few cycles. Throw a little money at some areas where we don't have success with visitors to see if there's an uptick and if there is, spend more money. Ms. Murietta said that's what they're doing in the Hartford -New Haven area. We'd never advertised there before. There are a few media tactics she will put into place. For example, ADARA is an Al. We give them the markets we want to be in because we know those are the markets that come here. Then we have a section of that that is an Al and that basically lifts all the parameters to see who's coming. Let's see who's searching from our advertising. Let's see who's booking. Let's advertise without those parameter limits and let's see where there's traction. That was something we put into place this year. It just started in January, but we wanted to see what opportunity areas are there that we don't know about. What is the next Hartford -New Haven? Councilor Grifoni asked how we can identify other areas to build a market and when word-of-mouth spreads, it's a new Hartford. They come here, they enjoy it and then all of a sudden, you've got a new Hartford. Ms. Murietta said they're always looking for a new market. Mr. Beirnes said they're also looking at airlift. They'd seen Hartford and New Haven for a while. Ironically, Breeze Airways announced direct flights from Hartford. We not only had initiated that almost a year ago, we started conversations with RSW and others. We are looking for underperforming anomalies. Chairman McDaniel said you have new data and that's ADARA. What's the ROI? How much money are we spending in Hartford to generate 68 flights or 500 some odd flights in Chicago. He wants to see the spending in relation to that. Advertising has a cumulative effect, but when you're in somebody's face or in their world, a repeated ad is a benefit. He'd like to see the correlation to that new data from ADARA about actual website impressions. If they are watching and they know that somebody's gone from an impression to the website to a booking, we've got a name and phone number, so a direct connect with regard to those bookings in some form would be extremely beneficial because that would help correlate back to our advertising and what we're doing. Mr. Beirnes said 60% of that is possible. But we don't have names. It is aggregate information. You can't drill in, but what you can do is aggregate it and see who was exposed to our media and when they came here, what were their expenditures by restaurants, etc. For those coming from Hartford, what are they eating, what are they purchasing, what are their average expenditures on 5th Avenue South? We were able to see the dynamics of a person coming Hartford. Therefore, we reached out to our messaging to refine that to ensure the message to Chicago is different from the message to Hartford. But it can't be reverse engineered. Chairman McDaniel said it would be a better ROI analysis if you could take it to greater detail and answer Amanda's question about how long they're here for, where they stay, where are they going, what they're spending and what are they doing. That would be very beneficial. Ms. Cox said one of the reasons she was asking about seasonality is because the gross return on your expenses for advertising to a visitor who's going to stay in Q 1 in the Chicago campaign, if the average 10 Packet Pg. 14 4.B.1.a February 27, 2023 annual ADR is over $900,000 in just room revenue, even without ancillary spend, that's impressive. That would be a powerful story. Ms. Murietta said some of this is readily available from those who have that direct information. For example, every month you see Expedia's return on investment and you also see it by their platform, expedia.com and Vrbo, etc. There are some media that are ROAS (Return on Ad Spend), media where you can directly see how much was spent and how much was bought. You have to make things attractive to get people to click on something. It's only when you get to that clicking action on a website that you can garner a ROAS. We can do a cumulative one. Chairman McDaniel said that's a correlation that will help the TDC focus its efforts better. AMI is a readily available revenue source and could be used to test if there's another Hartford we're not reaching. Ms. Murietta said they looked at Zartico this year. The markets we chose to advertise to were the ones that were coming and spending the most, not just sheer visitation. C. Lou Hammond Group — Mackenzie Comerer [Ms. Comerer detailed a PowerPoint presentation, "Services Conducted in January 2022. " Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes [Covered earlier in the meeting.] E. Miles Partnership — Enriqueta Balandra [Ms. Balandra detailed a PowerPoint presentation, "Paradise.com Monthly Report - January 2023' J F. Paradise Coast Sports Complex/Sports Facilities Companies — Marissa Baker and Adrian Moses [Mr. Moses detailed a PowerPoint presentation.] Chairman McDaniel asked how the new management was working out. Mr. Moses said he's the new management and it's been going well. They've been able to leverage support from Parks & Rec and the management team. We're going to have to ask for more money to spend because we're making more money. [Mr. Moses continued his presentation.] Ms. Cox said as you share with us some of the digital and social, it would be great if you shared a powerhouse event that brings in a ton of media. January is going to look down compared with December, which isn't a reflection on anything different. Could you compare month to month, January of 2023 against January 2022? It would be great when you develop your own reporting to do something that normalizes for some of these events. Chairman McDaniel noted that Paradise Coast Sports Complex is so new that there is no normal. Ms. Becker said she was at the jazz concert, surrounded by soccer players, and there was a fantastic, world -class musician. It was well -managed. Ms. Baker noted that year-to-date financials from October to January exceeded revenue by $278,000. They have the same number of fields as the last operator, yet they continue to do more with less. The new operator has been wonderful. It's been really fun to see a huge change in results. Chairman McDaniel noted that Sports Facilities Companies is a large company. Are you feeling the touch of that larger company? Ms. Baker said yes. From their onsite management here to their corporate headquarters in Clearwater, across the board, it has improved 150%. We're very happy. Councilor Grifoni noted that Paradise Coast also puts on great birthday parties for kids. 11 Packet Pg. 15 4.B.1.a February 27, 2023 Mr. Beirnes said we're all part of one team, so Adrian has been an absolute stellar leader. I even received a text from their CEO to see if there was anything we needed. On Saturday, the University of Michigan vs Marquette University Lacrosse tournament was stellar. County Museums — Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation, "Collier County Museums — Visitation January 2023'] Chairman McDaniel asked Ms. Brock how Bank of Everglades is doing. Ms. Brock said we got the $3.5 million grant from the federal government and they're moving forward with plans for demolition on the backside of the building and getting everything going. They did some fundraising two weeks ago, had a music festival and raised some funds. They're still actively fundraising. It's about a $1 million shortfall, but she's confident that will happen. Chairman McDaniel asked if they got the roof fixed. Ms. Brock said it was totally fixed. Now we're working on closing the windows, etc., but the building is totally secured now, so it's moving in a good direction. Chairman McDaniel asked Ms. Townsend how they're doing on staff. He said he was at a county museum and it was closed. Ms. Townsend said museums are open Tuesday through Saturday, 8-4. Chairman McDaniel said it was a Tuesday. Ms. Townsend said that's unusual and she'll look into it. She noted that they were open on Sunday for the Everglades Seafood Festival. If there are days they can meet the community's needs, they will. 10. Council Member Discussion Ms. Cox said there were a lot of water quality issues mentioned in social media over the last 10 days. It's a small slice of visitor sentiment and it was nice to see that calm down post -hurricane, but we're starting to see it resurface. Are we reacting or watching? What are we doing on the destination level? Mr. Beirnes said she's right. Ten days ago, red tide returned, and we monitor it and get emails daily. He's had two or three conversations to monitor sentiment on social platforms. We're monitoring the dynamics of the flow, whether it's dissipating or coming in. It's not ideal. We've been given enough blows, so we'll continue to monitor it and navigate it accordingly. Ms. Cox noted that the county team had an effective, quick response to amplifying UGC and actual beach conditions. Ms. Brock said the Everglades Seafood Festival was from February 17-19. It was very well attended. The weather was perfect. She'll have statistics at the March 7 City Council meeting and will bring it to next month's TDC meeting. The new team managing the event did an amazing job. She's excited that the TDC is talking about sales tax revenue because that might help identify the impact of Everglades City because we can't support the hefty bed tax because we don't put enough heads in our beds. But we believe we add a day to your head in the bed. Maybe there's a way we can measure that to show the true impact Everglades City has on the county. We're a very happy partner and glad to be participating. Councilor Grifoni said if anyone is looking for something to do on March 11, the Boss Project's Bruce Springsteen Tribute Band will be playing at Veterans Community Park on Marco Island in our new band shell. They came to Marco before and were awesome, so it should be a fun event. If you haven't seen the new, updated $12 million project, the band shell, at Veterans Community Park, it's great to see. Ms. Kerns said she was at the Naples Art District recently and they dropped off a nice brochure for us. On March 2 and March 3, they're having an open house. She encouraged people to go because we have some tremendous local artists, and you can go inside and walk through the district. 12 Packet Pg. 16 4.B.1.a February 27, 2023 Ms. Becker agreed, noting that you can see the galleries and local artists at work. Does the CVB do anything to apprise our visitors about what's going on? Mr. Beirnes said they have active integration within our website for all our events. If you're going to a destination and put in a date, it will list all the events and activities. Buzzy is very busy, as well as our Paradise Advertising team. Even things to do in general in the arts and culture community are within social media and in our visitor guide. We make sure we integrate it into all of our conversations with media that we bring here for advertorials on the destination. That's one of the pillars of our destination. We have a dedicated social media presence and are integrating all that messaging from activities and events. Ms. Becker said the information is there, but what are we doing to let people know the information is there? Mr. Beirnes said John Melleky encourages everyone to promote and we share that information. Mr. Olesky said the Immokalee Cattle Drive & Jamboree is coming up on March 18. He asked Mr. Beirnes if he had a brochure that he could give to passengers on his airboats. Mr. Beirnes said he has an 89-page glossy CVB magazine with QR codes that provide more information that's up to date and dynamic. It goes directly to our website. It was just updated this morning. Mr. Olesky said he gets a lot of visitors from Lee County who want to try new things here. 11. Tourism Staff Reports - Director Mr. Beirnes said they have no staff reports today but will weave them in next time. 12. Detailed Staff Reports (Submitted) 13. Next Scheduled Meeting Date/Location — 9 a.m. Monday, March 20, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 Chairman McDaniel said the proposal is to change the meeting date from the fourth Monday to the third Monday because he has staff meetings today and the BCC meeting tomorrow. Councilor Grifoni said you have the BCC meeting on Tuesday following this meeting, but he's got meetings on the first and third Monday of the month for City Council at 5:30 p.m. It doesn't conflict with the morning but takes up a huge chunk of his day. Chairman McDaniel said we'd be done at noon, take a break from 10:30-10:40 and presenters will be more concise. He asked Mr. Beirnes if he could check alternate dates. Mr. Beirnes said he'd look into Monday, March 20. If not, we'll revisit it in April. Chairman McDaniel said he can't do Wednesdays but can do Thursdays. There being no further business for the good of the County, the meeting was adjourned by order of the chairman at 12:13 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Bill McDaniel Jr., Chairman These minutes were approved by the Council on , (choose one) as presented, or as amended 13 Packet Pg. 17 5.A 03/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Doc ID: 24940 Item Summary: Tourist Development Revenue Presentation Meeting Date: 03/20/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 03/13/2023 11:05 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 03/13/2023 11:05 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Geoffrey Willig Attorney Review Geoffrey Willig Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 03/13/2023 11:05 AM 03/13/2023 2:50 PM Completed 03/13/2023 2:55 PM Completed 03/15/2023 3:45 PM Skipped 03/17/2023 8:53 AM Skipped 03/17/2023 8:54 AM Completed 03/17/2023 1:36 PM 03/20/2023 9:00 AM Packet Pg. 18 dolanaa ;sianol :;u9uayoe4jV Q) E Q) f� Cc6 G f6 f� �U C6 L.L cM ate-+ N ca O O U m aA 0 U +-' N a, cN r) G E �U ate-+ O — U +- � O E O O > Q v) +J O N v) a--+ U N_ O � U vn luawdolanaa;sianol OV6VZ) uoi;e;uesaid ash xel;uawdolanaQ;sianol :;uawyae;;y o N N 6 a a� Y C.1 IL buo 0 0 U LL 0 F— U C — N F— U � 4— 'i > 0 0 N N cOn N — N � 2 DC ;uauadolanaa;sianol OV6VZ) uoi;e;uesaid ash xel;uauadolanaa;sianol :;uauayoe;;d N N L a a� Y C.1 IL O l O Lri N a--+ ro V) 4si2o :»s§ ummlms d_n_IWemdm«a 4si2o :mamgoel! / z j 0 e o < / 5 / § \ 7 z \ 2�f,z COL 7 § 0 0 G z _ < j\�U » � 4 } / \ _ / � 2 S $ z LL } \ 0 0 0 w LU > 0 ± c zz0 ¢ jua zr- = �$§/D\f §�02--� ! z/a/§//§ ePP� _ < Lu e = c = MSEz00D LU oau§°�\ z o 0 / S / q £ \ IL ,a 4siJnol : OV6VZ) uoi;e;uesaad ash xel;uauadolanaQ;siJnol :;uaLugoe4lV WE V) O F- LU F— LU a 0 z Q LLJ F- O 2 O a U = LL ~ O m LU r) J U LL LL N O a v7 J a z O LLJ LL O a M N 6 a a� Y C.1 IL ,a 4sijnol : OV6VZ) uoi;e;uesaad ash xel;uauadolanaQ;sianol :;u9uayoe44V W W a 0 z a w O 2 O J U Q LL cn O J Q z O w LL O CL m W w z w U z O_ z w z O V W' N N 6 a a� Y C.1 IL ;uawdolanaQ;sunol OV617Z) uoi;e;uesaid ash xel;uawdolanaQ;sunol :;uawy�e;;V uO N N 6 a a� Y C.1 IL cM N LL O LL ;uauadolanaa;sianol: OV6VZ) uoi;e;uesaid ash xel;uauadolanaa;sianol :;uauayoe;;d 4- c S0 L M� W u V 0 U LX r E Q 0 a) 0 4- Le O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O 00 I, 10 V1 V M N e-I a v 75 O Z M N } ;uaLudolanaa;sijnol O lz:zr 00 N 00 Ln C*- OV6VZ) uoi;e;uesaid ash xel;uaLudolanaa;sijnol :;uewLiae;;y al bl Lf) l0 bl n N Ol O 1 M ru r i oo -i lD lD r- i ++ N N M N M .--I a, Ql N M Ql OMO I� m Cn m O^0 M I, c�-I -4 00 w 1-1 00 Ln 6i -� 00 n m M M f'V .- i 00i m V i � tn- I 2 U 2 m CD 00 00 00 OO LI) N CD 1-I m I� m lD Lr a0 I� O O O N O t-D I� lD c-1 n Ln O Q. c-I' 1-1 r-I N N N th </} -L/} th OO N O I- m Ln O L!i I�i. 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(Project No. 90077) OBJECTIVE: To obtain approval for an emergency purchase order utilizing Tourist Development Tax funding for the removal of marine debris and other biological debris due to red tide on the beaches and waterways of Collier County. CONSIDERATIONS: On January 12, 2016, Item 16.C.1, the Board of County Commissioners (Board) approved contract 15-6365 with three vendors: Crowder -Gulf Joint Venture, Inc., AshBritt Inc., d/b/a AshBritt Environmental, and Ceres Environmental Services, Inc., for Disaster Debris Management, Removal and Disposal Services. Amendment 1 dated June 12, 2018, to the Crowder -Gulf Joint Venture, Inc., contract authorized the existing contract to perform marine debris removal from beaches and waterways of Collier County. On Friday, March 3, 2023, dead fish due to the recent red tide algae bloom, accumulated in waterways and on beaches in levels that required immediate attention. An emergency purchase order was issued to Crowder -Gulf Joint Venture, Inc., to begin waterways cleanup on Saturday, March 4, 2023. Due to the emergency condition, the PO issued on March Yd as authorized by the Procurement Ordinance, was issued for the use of general funds. This beach and waterway cleanup is an authorized use of tourist development tax funds which authorization could not be provided without a recommendation from the Tourist Development Council and approval by the Board of County Commissioners. FISCAL IMPACT: The estimated total cost of the project is $300,000. A budget amendment in the amount of $300,000 is necessary to reallocate funding within Tourist Development Tax Fund (195) to the Beach Emergency Response Project (90077). The reimbursement of this work may be provided upon execution of a pending Florida Department of Environmental Protection (FDEP) grant agreement for Biological Debris Removal for and within Collier County. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development Council at its meeting on Monday, March 20, 2023. RECOMMENDATION: To approve the expenditure of Tourist Development Tax funding in the amount of $300,000 for an emergency Purchase Order to Crowder -Gulf Joint Venture, Inc., to provide removal of marine debris and other biological debris on the beaches and waterways of Collier County due to red tide and make a finding that this item promotes tourism. (Project No. 90077) Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division Packet Pg. 30 6.A.1 03/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 6.A.1 Doc ID: 24908 Item Summary: Recommendation to approve the expenditure of Tourist Development Tax funding in the amount of $300,000 for an emergency Purchase Order to Crowder -Gulf Joint Venture, Inc. to provide removal of marine debris and other biological debris on the beaches and waterways of Collier County due to red tide and make a finding that this item promotes tourism. (Project No. 90077) Meeting Date: 03/20/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 03/08/2023 2:11 PM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 03/08/2023 2:11 PM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Geoffrey Willig Attorney Review Geoffrey Willig Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 03/08/2023 2:24 PM 03/09/2023 8:41 AM Completed 03/10/2023 9:10 AM Completed 03/14/2023 5:24 PM Skipped 03/17/2023 8:58 AM Skipped 03/17/2023 8:58 AM Completed 03/17/2023 1:41 PM 03/20/2023 9:00 AM Packet Pg. 31 7.A 03/20/2023 EXECUTIVE SUMMARY Recommendation to approve the resurfacing of twenty (20) additional pickleball courts at East Naples Community Park and to make a finding that this expenditure promotes tourism. OBJECTIVE: To approve the resurfacing of additional pickleball courts at East Naples Community Park utilizing funds from the previously approved Promotional Funds Grant Application. CONSIDERATION: East Naples Community Park (ENCP) has been transformed over the years to provide support for the Minto U.S. Open Pickleball Championship. This tournament draws thousands of visitors and participants each April for what is considered to be a world -class event for the best pickleball players in the sport. In 2022 the U.S. Open was televised on CBS Sports and provided viewers across the world with information on the Naples, Marco Island, and the Everglades Paradise Coast. As a premier facility, ENCP has sixty-four (64) courts and a welcome center, which constitutes one of the largest pickleball facilities of its kind in the United States. The resurfacing of pickleball courts at ENCP is necessary to promote tourism by providing world -class facilities for the U.S. Open Pickleball Championship. Staff developed and submitted a TDC grant application to resurface forty (40) courts at the Park at an estimated cost of $600,000. The Collier County Tourist Development Council recommended approval of the TDC grant application as Agenda Item #7.4 on June 27, 2022. The Collier County Parks and Recreation Advisory Board (PARAB) reviewed item #IX.c and approved it 6-1 on August 17, 2022. The application was approved by the Board as Agenda Item #111 on November 8, 2022. The quotation process was commenced following TDC and PARAB approval. The process was started immediately to ensure that resurfacing work could be completed on the most damaged courts prior to the start of the 2023 US Open. Quotations were requested on September 22, 2022, through Contract #19-7525 - Annual Agreement for General Contractors. The quotations closed on October 13, 2022, and a single quote for $220,000 was obtained to resurface the approved forty (40) courts. This lower -than -expected quotation preserves $380,000 of the awarded $600,000. The original grant application as approved by the Board of County Commissioners (Board) specified that forty (40) courts were to be resurfaced. The additional court resurfacing of twenty (20) courts is directly related to supporting the U.S. Open Pickleball Championship and no additional funds are being requested. The resurfacing of the previously approved forty (40) courts will cost $220,000. The estimated cost for resurfacing the remaining twenty (20) courts will be approximately $110,000. The cost of resurfacing these additional courts will remain within the previously approved budget of $600,000. ADVISORY BOARD RECOMMENDATION: The Parks and Rec Advisory Board (PARAB) will be reviewing this resurfacing request at their March 15, 2023 meeting. The Tourist Development Council will review this item at its March 20, 2023 meeting. FISCAL IMPACT: The total approved funding request for court resurfacing was $600,000. Funding was provided by TDC Category B - Promotion Funds that were available in TDC Project Fund (758) reserves. The resurfacing of the previously approved forty (40) courts will cost $220,000. The estimated cost for resurfacing the remaining twenty (20) courts will be approximately $110,000. The cost of resurfacing these additional courts will remain within the previously approved budget of $600,000. No additional fiscal impact will occur. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the resurfacing of the twenty (20) courts not included in the initial application and to make a finding that this expenditure promotes tourism. Packet Pg. 32 03/20/2023 7.A Prepared By: Jeffrey Newman, Manager - Financial Operations, Operations and Veterans Services Division ATTACHMENT(S) 1. Pickleball nov 8 2022 (PDF) Packet Pg. 33 7.A 03/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: TA Doc ID: 24926 Item Summary: Recommendation to approve the resurfacing of twenty (20) additional pickleball courts at East Naples Community Park and to make a finding that this expenditure promotes tourism. Meeting Date: 03/20/2023 Prepared by: Title: — Operations & Veteran Services Name: Jeff Newman 03/09/2023 1:02 PM Submitted by: Title: — Operations & Veteran Services Name: Jeff Newman 03/09/2023 1:02 PM Approved By: Review: Parks & Recreation Tourism Operations & Veteran Services Public Services Department Tourism Office of Management and Budget County Manager's Office Public Services Department County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Olema Edwards Additional Reviewer Paul Beirnes Tourism Division Jeff Weir Additional Reviewer Todd Henry Additional Reviewer Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Tanya Williams Additional Reviewer Geoffrey Willig Attorney Review Geoffrey Willig Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 03/09/2023 3:36 PM Completed 03/09/2023 3:52 PM Completed 03/10/2023 8:06 AM Completed 03/10/2023 8:41 AM 03/10/2023 8:43 AM Completed 03/10/2023 12:30 PM Completed 03/15/2023 3:14 PM Completed 03/17/2023 8:54 AM Skipped 03/17/2023 8:58 AM Skipped 03/17/2023 8:58 AM Completed 03/17/2023 1:04 PM 03/20/2023 9:00 AM Packet Pg. 34 7.A.a 11 /08/2022 EXECUTIVE SUMMARY Recommendation to approve a Collier County Tourist Development Council (TDC) Category "B" Promotion Funds Grant Application for the U.S. Open Pickleball Championship for Fiscal Year 2023 in the total amount of $670,000 within TDC Capital Projects Fund (758); make a finding that this expenditure promotes tourism; and authorize the necessary Budget Amendments. OBJECTIVE: To provide the financial support necessary to undertake court resurfacing, windscreen, and site staging & preparation projects related to the U.S. Open Pickleball Championship. CONSIDERATION: East Naples Community Park (ENCP) has been transformed over the years to provide support for the Minto U.S. Open Pickleball Championship. This tournament draws thousands of visitors and participants each April for what is considered a world -class event for the best pickleball players in the sport. In 2022 the U.S. Open was televised on CBS Sports and provided viewers across the world with information on the Naples, Marco Island, and Everglades Paradise Coast. As a premier facility ENCP has sixty-four (64) courts and a welcome center, which constitutes one of the largest pickleball facilities of its kind in the United States. According to Spirit Promotions, LLC, the 2022 U.S. Open Pickleball Championship hosted 2,800 participants with an additional 35,000 spectators over the course of the eight -day event. The 2022 U.S. Open Pickleball Championship resulted in direct visitor spending of approximately $7,144,210 within Collier County. The Parks and Recreation Division is requesting $670,000 in additional funding from TDC Project Fund (758) Reserves to support the following project PROJECT AMOUNT REQUESTED Court Resurfacing (40 courts) $600,000 Windscreens $20,000 Site Staging and Preparation $50,000 PROJECT DETAILS: The requested funds are intended to support future U.S. Open Pickleball Championships at ENCP and are expected to promote tourism and related marketing efforts. The Parks & Recreation Division seeks to obtain tourist development tax promotion funding for projects to directly support the U.S. Open. ■ Court Resurfacing: $600,000 - A total of forty (40) of the sixty-four (64) courts need to be resurfaced at an estimated cost of $15,000 per court. Windscreens: $20,000 - To better enhance the player and visitor experience, the park system will add and/or replace existing windscreens. The windscreens serve to limit disruption from wind and will be added to existing court fencing. ■ Site Staging and Preparation: $50,000 - Provide funding for appropriate site staging for national television exposure, including plants, trees, landscaping, and general site preparation to best promote the event and the paradise coast. The estimated time frame for this project is less than six (6) months. Project to formally commence in October 2022 and to be completed no later than April 2023. The 2023 Minto U.S. Open Pickleball Championship is scheduled to commence on April 15, 2023. FISCAL IMPACT: Total funding requested is $670,000. Funding will be provided by a TDC Category B - Promotion Grant. Funds are currently available in TDC Project Fund (758) reserves. A Budget Amendment will be Packet Pg. 35 7.A.a 11 /08/2022 required to reallocate reserves into the appropriate funded programs. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact. ADVISORY BOARD RECOMMENDATION(S): On June 27, 2022, the Collier County Tourist Development Council recommended approval. On August 17, 2022, the Collier County Parks and Recreation Advisory Board (PARAB) voted 6-1 recommended that funding be approved. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. -CMG RECOMMENDATION: To approve a Collier County Tourist Development Council (TDC) Category `B" Grant Application for Fiscal Year 2023 in the amount of $670,000 TDC Project Fund (758); make a finding that this expenditure promotes tourism; and authorize the necessary Budget Amendments. Prepared By: Jeffrey Newman, Financial and Operational Support Manager, Operations and Veterans Services Division ATTACH NT(S) 1. TDC Grant US Open BCC Presentation (PPTX) 2. TDC US Open Capital Projects v2 (002) (DOCX) 3. BCC Pickleball Recap (PDF) Packet Pg. 36 7.A.a 11/08/2022 COLLIER COUNTY Board of County Commissioners Item Number: 11.I Doc ID: 23756 Item Summary: * * * This Item continued from the October 25, 2022, BCC Meeting. * * * Recommendation to approve a Collier County Tourist Development Council (TDC) Category `B" Promotion Funds Grant Application for the U.S. Open Pickleball Championship for Fiscal Year 2023 in the total amount of $670,000 within TDC Capital Projects Fund (758); make a finding that this expenditure promotes tourism; and authorize the necessary Budget Amendments. (Paul Beirnes, Tourism Director) Meeting Date: 11/08/2022 Prepared by: Title: Sr. Operations Analyst — County Manager's Office Name: Geoffrey Willig 10/27/2022 9:24 AM Submitted by: Title: — Operations & Veteran Services Name: Jeff Newman 10/27/2022 9:24 AM Approved By: Review: Parks & Recreation Geoffrey Willig Additional Reviewer Corporate Business Operations Geoffrey Willig Additional Reviewer Operations & Veteran Services Geoffrey Willig Additional Reviewer Tourism Geoffrey Willig Additional Reviewer Public Services Department Geoffrey Willig PSD Level 1 Reviewer County Attorney's Office Geoffrey Willig Level 2 Attorney Review Public Services Department Geoffrey Willig PSD Department Head Review Grants Geoffrey Willig Level 2 Grants Review County Attorney's Office Geoffrey Willig Level 3 County Attorney's Office Review Grants Geoffrey Willig Additional Reviewer Office of Management and Budget Geoffrey Willig Additional Reviewer Office of Management and Budget Geoffrey Willig Level 3 OMB Gatekeeper Review County Manager's Office Dan Rodriguez Level 4 County Manager Review Board of County Commissioners Geoffrey Willig Meeting Pending Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Skipped 10/27/2022 9:24 AM Completed 11/02/2022 11:16 AM 11/08/2022 9:00 AM N N 0 N 00 O C m Y 2 d r c a) E t ns a Packet Pg. 37 7.B 03/20/2023 EXECUTIVE SUMMARY Tourist Development Council (TDC) to review and make a recommendation on the application by Kathleen Brock for the appointment of an additional term upon the Tourist Development Council. OBJECTIVE: Review application and make recommendation for appointment for an additional term on the Tourist Development Council (TDC). CONSIDERATIONS: The current term of Kathleen Brock upon the Tourist Development Council is set to expire on April 21, 2023. Kathleen Brock is employed / President, K Bee Marketing, Inc. has reapplied as an appointee of Everglades City and has been a 20 plus year resident and is registered to vote in Collier County. On February 2, 2023, Collier County received a letter recommending Ms. Brock's reappointment from the Mayor of the City of Everglades City. Staff requests that the TDC discuss the applicant and make a recommendation to the reappointment of Ms Brock to TDC for an additional term. The TDC recommendation will be forwarded to the County Commission for final appointment. ATTENDANCE: During the past two years Ms. Brock has had three excused absences. Attendance records are included in the backup. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. FISCAL IMPACT: There is no financial impact. LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Staff requests the Tourist Development Council (TDC) to review and make a recommendation on the application and City of Everglades City recommendation for re -appointment by Kathleen Brock for the appointment of an additional term upon the Tourist Development Council. Prepared by: Paul Beirnes, Tourism Director ATTACHMENT(S) 1. Application Brock TDC 2.14.23 (PDF) Packet Pg. 38 7.B 03/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 24934 Item Summary: Tourist Development Council (TDC) to review and make a recommendation on the application by Kathleen Brock for the appointment of an additional term upon the Tourist Development Council. Meeting Date: 03/20/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 03/10/2023 1:28 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 03/10/2023 1:28 PM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Geoffrey Willig Attorney Review Geoffrey Willig Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 03/10/2023 1:28 PM 03/10/2023 1:29 PM Completed 03/13/2023 7:51 AM Completed 03/15/2023 3:43 PM Skipped 03/17/2023 8:54 AM Skipped 03/17/2023 8:54 AM Completed 03/17/2023 1:37 PM 03/20/2023 9:00 AM Packet Pg. 39 7.B.a Board of County Commissioners 3299 East Tamiami Trail, Suite 800 Naples, FL 34112 (239) 252-8400 Application for Advisory Committees/Boards Name: Kathleen Brock Home Phone: 954 662 7003 Home Address: 406 Storter North, PO Box 134 Zip Code: 34139 Business Phone: 954 662 7003 E-mail address: ecoadgirl@gmail.com Board or Committee Applied for: Tourism Development Council Category (if applicable): Example: Commission District, Developer, environmentalist, layperson, etc. How long have you lived in Collier County: 20+ years How many months out of the year do you reside in Collier County: 0 Have you ever been convicted or found guilty of a criminal offense (any level felony or first degree misdemeanor only)? Yes No X If yes, explain: Place of Employment: Semi -retired. President, K Bee Marketing, Inc. Do you or your employer do business with the County? Yes No xx If yes, explain: Would you and/or any organizations with which you are affiliated benefit from decisions or recommendations made by this advisory board? Yes No XX If yes, explain: NOTE: All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. Are you a registered voter in Collier County: Yes xx No Do you currently hold public office? Yes No XX If so, what is that office? Q Packet Pg. 40 7.B.a Do you now serve, or have you ever served, on a Collier County board or committee? Yes X No If yes, please list the committees/boards: I am currently serving on the Tourism Development Council of Collier County. Please list your community activities (civic clubs, neighborhood associations, etc. and positions held: Member of the Everglades Society for Historic Preservation, Member of the Everglades Lions Club, Volunteer at the Harry Chapin Food Bank in Everglades City Education: BA / Business Marketing, with a minor in consumer behavior and demographic analysis. Experience: Marketing Consultant for 30+ years with a specialty in consumer product placement and merchandising. I launched SWFLGO.c which is now www.visitevergladescity.com and www.visitchokoloskee.com to provide visitors a place to discover the many activities in the Everglades and surrounding areas. I sold the websites to Paradise Web in 2022 who is the current operator. In 2019, 1 successfully opened the Everglades Area Visitor Center which serves tourists daily from 10 am to 2pm (M-F), and from 10 am to 4 pm on weekends. Today, I work as a volunteer in the center when I am needed. Please attach any additional information you feel pertinent. This application should be forwarded to WandaRodrieuezna,colliereounet or by mail or in person to Wanda Rodriguez, County Attorney's Office, 3299 East Tamiami Trail, Suite #800, Naples, FL 34112. Thank you for volunteering to serve the citizens of Collier County. Packet Pg. 41 � ;^ Cl o Everglades"'� P.O. Bog 110, Everglades City, Collier County, Florida 34 139 City Hall 102 Copeland Avenue N. Phone (239) 695-3781 Fax (239) 695-3020 February 2, 2023 Re: Tourist Development Council To Whom It May Concern: As Mayor of the City of Everglades City, I recommend re -appointment of Kathleen Brock to Tourist Development Council. Should you have any questions or require additional information please feel free to contact Dottie Joiner, City Clerk at the above number. Sincere , How 11 Grimm Jr. Mayor Packet Pg. 42 7.0 03/20/2023 EXECUTIVE SUMMARY Tourist Development Council (TDC) to review and make a recommendation on the applications by Clark Hill for the appointment of an additional term upon the Tourist Development Council. OBJECTIVE: Review application and make recommendation for appointment for an additional term on the Tourist Development Council (TDC). CONSIDERATIONS: The current term of Clark Hill upon the Tourist Development Council is set to expire on April 21, 2023. Clark Hill is employed as General Manager of the Hilton Naples. Mr. Hill has reapplied to the Tourist Development Council as an owner / operator and has been a 15 plus year resident and is registered to vote in Collier County. Staff requests that the TDC discuss the applicant and make a recommendation to the reappointment of Mr. Hill to TDC for an additional term. The TDC recommendation will be forwarded to the County Commission for final appointment. ATTENDANCE: During the past two years Mr. Hill has had two excused absences. Attendance records are included in the backup. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary. FISCAL IMPACT: There is no financial impact LEGAL CONSIDERATION: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Staff requests the Tourist Development Council (TDC) to review and make a recommendation on the application for re -appointment by Clark Hill for the appointment of an additional term upon the Tourist Development Council. Prepared by: Paul Beirnes, Tourism Director ATTACHMENT(S) 1. Application Owner operator TDC (PDF) Packet Pg. 43 7.0 03/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: TC Doe ID: 24952 Item Summary: Tourist Development Council (TDC) to review and make a recommendation on the applications by Clark Hill for the appointment of an additional term upon the Tourist Development Council. Meeting Date: 03/20/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 03/14/2023 9:10 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 03/14/2023 9:10 AM Approved By: Review: Tourism County Manager's Office Tourism Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Geoffrey Willig CMO Analyst Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig Attorney Review Geoffrey Willig Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 03/14/2023 9:10 AM Completed 03/14/2023 9:43 AM 03/14/2023 1:08 PM Completed 03/17/2023 9:05 AM Skipped 03/17/2023 8:53 AM Skipped 03/17/2023 8:53 AM Completed 03/17/2023 1:37 PM 03/20/2023 9:00 AM Packet Pg. 44 7.C.a Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/1/2023 4:44:40 PM. Name: Clark Wakefield Hill Home Phone: 239-398-5975 Home Address: 115515 Cedarwood Lane #102 City: Naples Zip Code: 34110 Phone Numbers Business: 239-430-4900 E-Mail Address: Chill 1 coo erhotels.com Board or Committee: Tourist Development Council Category: Not indicated Place of Employment: Hilton Naples Hove long have you lived in Collier County: more than 15 How many months out of the year do you reside in Collier County: I am a year-round residers have you been convicted or found guilty of a criminal offense (any level felony or first degree (misdemeanor only)? NoJ Nat indicated Do you or your employer do business with the County? Yes Collier County occasionally uses the banquet and meeting services and overnight lodgin jaccommodations offered by Hilton Naples. NOTE; All advisory board members must update their profile and notify the Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. Packet Pg. 45 Would you and/or any organizations with which you are affiliated benefit from decisions or recommendations made by this advisory board? Yes Ike all businesses in the Tourism Industry in Collier Count, nd recommendations made by the TDC that promote tou Are you a registered voter in Collier County? Ed Hilton Naples benefits from the decisio Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? Yes ourist Development Council, curren Please list your community activities and positions held: Board member, Greater Naples Chamber of Commerce Board member, Florida Restaurant and Lodgings Association. Collier Countv Chapter Board member. Moorings Park CCR Education: Completed four years of study at the University of Alabama majoring in Business Administration. Experience / Background I have been emploved in hotel manaeement since 1975 and have been a hotel eeneral manaeer [various hotels since 1982. 1 have served on manv civic and not for profit boards and committees andl ave participated in several leadership training pro Packet Pg. 46 7.C.a 2 YEAR ATTENDANCE RECORD - TDC RE -APPOINTEES TDC MTG DATES CLARK HILL Jan. 25, 2021 attend Feb. 22, 2021 attend Mar. 22, 2021 attend Apr. 26, 2021 attend May. 24, 2021 attend Jun. 28, 2021 attend Jul. 26, 2021 attend Aug. 2021 no mtg Sept. 27, 2021 attend Oct. 25, 2021 attend Nov. 22, 2021 attend Dec. 2021 no mtg Jan. 24, 2022 attend Feb. 28, 2022 attend Mar. 28, 2022 attend Apr. 25, 2022 attend May 23, 2022 excused June 27, 2022 attend July 25, 2022 excused Aug. 2022 no mtg Sept. 26, 2022 attend Oct. 24, 2022 attend Nov. 28, 2022 attend Dec. 2022 no mtg Jan. 23, 2023 attend completed 2/10/2023 E N LO a) v N U 0 L 0 R L a� a 0 L O c 0 r 0 .Q a a r E r r a Packet Pg. 47 7.C.a Advisory Board Application Form Collier County Government 3299 Tamiami Trail East, Suite 800 Naples, FL 34112 (239) 252-8400 Application was received on: 2/28/2023 2:24:02 PM. Name: kane Margulies Home Phone: 973-216-1195 Home Address: 17663 Winding Cypress Drive City: Naples Zip Code: 34114 Phone Numbers Business: 973-301-0720 E-Mail Address: 'ane theteam rou .com Board or Committee: Tourist Development Council Category: Not indicated Place of Employment: Global TEAM Associates, LLC dba The TEAM Group, LL How long have you lived in Collier County: 1-2 How many months out of the year do you reside in Collier County: I am a year-round residen Have you been convicted or found guilty of a criminal offense (anv level felonv or first degree (misdemeanor only)? Nol Not Indicated Do you or your employer do business with the County? No Not Indicated NOTE: All advisory board members must update their profile and notify the. Board of County Commissioners in the event that their relationship changes relating to memberships of organizations that may benefit them in the outcome of advisory board recommendations or they enter into contracts with the County. Would you and/or any organizations with which you are affiliated benefit from decisions or Packet Pg. 48 7.C.a recommendations made by this advisory board? Iq Not Indicated Are you a registered voter in Collier County? Yes Do you currently hold an elected office? No Do you now serve, or have you ever served on a Collier County board or committee? No Not Indicated Please list vour community activities and positions held: ]Florham Park Nj Chairperson Borough Planning Board Jan 2008 -July 2021 Winding Cypress Compliance] mmittee Chairperson 2022-2 Education: St John's University BS in Accounting and Economics NYU Stern School of Business MB Experience / Background SUMMARY A creative, high-energy agency executive with a consumer packaged goods background and a strong bottom line orientation. Consistent record of sales and profit achievement. Expertise in: Consumer promotions Targeted Marketing Sponsorships Incentive Programs Strategic Alliances Meetin Planning Sports & Entertainment Marketing Client Service PROFESSIONAL EXPERIENCE THE TEAM GROUP — Naples, Florida 2003 - Present President - Founding Partner Formed own agency in 2003 Travel Events And Motivation (T.E.A.M.). T.E.AM. is an agency specializing in travel promotions, incentives, meeting planning, sweepstakes administration, and corporate events. • Developed a comprehensive business plan for the agency including market analysis, competitive environment, marketing and sales strategy, goals and objectives, projected sales and profit potential. • Responsible or all financial, administrative functions within the organization along with sales, account management and execution of all programs for cable television and entertainment clients. • Work with Fortune 100 companies on strategic marketing plans and promotional concepts and manage them through to final execution and program analysis. • Consistent sales growth RPMC, Inc. - Florham Park, New Jersey 1995 2003 Senior Vice President, Eastern Sales Office Established, manage and continue to grow the first US satellite office for the California based sports and entertainment marketing and promotion agency. Achieved record year one sales gains within excess of $1 million of new business and have continued to grow at a rate of over 50% each year. RECKITT & COLMAN INC., Wayne, New Jersey 1990-1995 Group Manager -Marketing Services 1994-1995 Managed a team of five marketing services managers. Responsible for over $50 million in consumer promotion spending. Managed agency/brand relationships. • Developed $3 million French's Mustard/USA Baseball Olympic sponsorship program including: public relations, regional and account specific marketing, and hospitality. • Created and executed French's Worcestershire Sauce partnership with the Beef Industry Council leading to quarterly promotions, creative cost savings in excess of$.5 million and implied endorsement of the Council. • Initiated and nurtured air freshener and rug cleaner and deodorizer alliance with Ralston Purina pet Packet Pg. 49 7.C.a food brands creating low cost, strategically targeted annual promotions. • Coordinated first public relations programs for RedHot Cayenne Pepper Sauce, Vanilla Impressions air freshener line, MR. BUBBLE, Neutra Air and Stick Ups air fresheners netting impressions in excess of 70 million each. • Developed and executed 40 market promotional radio campaign for RedHot Cayenne Pepper Sauce increasing sales in targeted markets up to 50% versus previous year and 12% nationally while maintaining growth for over four months. Jane A. Margulies Page 2 Group Manager -Regional Marketing Brands 1993-1994 Managed group of brand teams responsible for $150 million in regional food, household and hardware brands, successfully growing all brands. Chairperson of corporate marketing recruitment program. • Developed and analyzed strategic arenas for French's Worcestershire Sauce and Chore Boy sponges creating regional marketing plans with consistent growth of 20% and 8%, respectively. •Developed and executed first Hispanic account specific marketing plan and television campaign for Lavender Sachet increasing brand sales 44%. • Developed and executed first Black television advertising for RedHot Cayenne Pepper Sauce with sales growth in excess of 50% in targeted markets increasing advertising budget in year two. • Participated in project team to "spin off" Harvest brands into a separate multi -functional division increasing sales and product contribution 10% in yea one while maintaining key trademark values. Senior Category Manager 1990-1993 Managed brand teams in health and beauty care, air freshener and new product categories; Responsible for developin and executing all facets of marketing plans; Prepared and presented major national account sales calls with senior sales management; Chairperson of marketing recruiting. • Responsible for all facets of the national restage of NEST that led to securing the number two category position through increased sales and distribution. • Developed new television and EFFIE award winning print campaign for NEET. • Responsible for repackaging MR. BUBBLE and BINACA. • Coordinated efforts for N.A. Health and Beaut Care business that led to consistency in branding. • Managed and coordinated new product development within the air freshener category that led to new fragrance introductions of vanilla, frui and botanicals. BRISTOL-MYERS SQUIBB COMPANY, New York, New York 1983-1990 Clairol, Inc. Consumer Products Division 1985-1990 Product Manager 1989-1990 Responsible for brand management of the $30 million SEA BREEZE skin care line. Developed and implemented all public relations, events, direct mail, account specific and promotional programs in the absence of support groups. Development print, television and radio advertising. Associate Product Manager 1988-1989 Managed $90 million Nice 'n Easy brand. Developed all advertising. Prepared new product ideas for test market and national launches while coordinating all aspects of Brand restage. Assistant Product Manager 1987-1988 Managed of the $30 million PAZAZZ hair color line and several new product launches. Spearheaded corporate involvement in major events, college programs and mall tours. Participated in the development of all advertising. Managed all aspects of consumer promotions. Senior Business Planner -Finance 1985-1987 Provided support to the marketing department for all P&L activity. Prepared and analyzed annual budgets for brands. Supervised staff of five analysts. Maintained daily contact with brands, agencies, and production. Bristol-Myers Products Division 1983-1985 Senior Financial Specialist -Finance Prepared, consolidated, reported and analyzed administrative budgets, PRICE WATERHOUSE & CO. New York, New York 1981-1983 Staff Auditor Planned, supervised, and performed diverse audit engagements. Prepared and analyzed financial statements and annual reports for advertising, consumer products, real estate and not -for -profit. EDUCATION Master of Business Administration in Finance and Marketing New York University Stern School of Business, New York, New E N LO a) v N U 0 0 r R L a 0 a� c 3 O c 0 M .Q a a r c m E U 0 r Q Packet Pg. 50 Mork Bachelor of Science in Accounting St. John's University -College of Business Administration.) ushing. New Y N LO m I* N U H L m L CD Q. O L i 3 O c 0 m Q a Q r c m E z c� a Packet Pg. 51 9.0 03/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.0 Doc ID: 24931 Item Summary: Marketing Partner Reports Meeting Date: 03/20/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 03/10/2023 10:32 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 03/10/2023 10:32 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Geoffrey Willig Attorney Review Geoffrey Willig Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 03/10/2023 10:32 AM 03/10/2023 10:33 AM Completed 03/10/2023 12:30 PM Completed 03/15/2023 3:30 PM Skipped 03/17/2023 8:55 AM Skipped 03/17/2023 8:55 AM Completed 03/17/2023 1:37 PM 03/20/2023 9:00 AM Packet Pg. 52 L N Wo N 1� U a C-nl < a i �a0 a iy � a_ zaw o a S 1:4 > g 'l w LL r, tw i f �I i 2 ' L I. fir. i { • f '. f Ir., 9.C.a M O W z Cl) N O 1 N ) V L � C� C z Packet Pg. 54 9.C.a � IL Im a L W Cl) v N O N t cry V Co Q c� W � WIL c O r) C� G Packet Pg. 55 9.C.a ZU) W °u v�aA w �K4OC7 a zUwo Ix Wo � LL c = E U ao 4-; Q V) 06w L� �w 0 -0C� era m Packet Pg. 56 9.C.a LM ZU) W °u v�aA w �K4OC7 a zUwo KgWo � LL 0 0 Y c = E U ao 4-; Q V) 06w L� �w 0 -0C� Packet Pg. 57 O a o v bZ E bZ b o U E 3 C - v O V) L O COC .� C V) V)O 0 3 U t 2 � v v o m `^ L U O CL E t > 4- L v o 'n *' Cu t v c i 4 " o v = 4-+ O > Cu 0 O l r� u o o .0 v t o o a o� Ln - n t V) O M v U io L +� � v ; tv .� a f0 t f0 Ln m v Y 73 O In CC C C6 LL O H > O ,� v� M L M O CaJ p r+-I V) cD N N v 3 C aJ CDv N w OU Ln -0 orn +r+ J i O � v f0 Co U- lC L -0 O v v v N v L v O O }' v Ln L •� o U v L t u L 4--i v C o L v v C 2 . U Q O 9.C.a Packet Pg. 58 9.C.a N c = E U ao 4-; Q V) 06w L� �w 0 -0C� Q Packet Pg. 59 9.C.a Sr a) O E — O .n � O Q carN M O � .cn t—i f C6 U C6 U 0 Q 0 4-J -0 N cn U N •— ate--+ ca i N a"' Cl) O N cn � N O N ++ O 4-J E N 0 > O O U a) � O O � U � U N i O N i O cn • > O }+ O __ N Z N � cUi� � > i O N •> a� ateJ Lll � •� U i O cn > U F O . O 0 0 0- o 0 N 0 Q) •- v >' 0 i O c6 O .N cn m O m U N N O C6 � -C 4--+ v � N N O v L . i 0 > •� ro4-J N Q)0 c ro E ao Q 06 w c w 0 -0L� 9.C.a Sr v v 4J 4 N O C:O 4— " O +-+ D �O fo ate-+ C1A Ln f6 f6 Ln C6 � L- _0 N Q C6 O N a + Z Q O O U a) N }, 4J N C +J N U Uro fo i 4A ate-J Ln 4-J C6 C: a"' a-J 75 C1A f6 i c6 O O N *J r � ate-+ +� -C Q) O + v, Q) N ao cn rov v E uro U t Q N 73 ON aJ +J 4� O � O U cB L N N }' O > V) — [B N — � i 4J O U > Q)+-+ C) C)4- Q c6 }, Q O +J D (A> Q O N O O Eb O v N cB O p a) p 4- +� v Lfl ) a -0 � — f6 Ur)u U— qA — U _O i O U O U N E m aJ N O (n aj V)O U v }' O c6 O }, O Q O 4- cn CAA Q) N V) }' 4A }, _ ate+ ateJ i ro 0 +��-�+ ro a-� r-I N LL LL C i c -- E cJ ao Q 06 w Ln w O -0 C� 9.C.a 0 c = E U ao 4-; Q V) 06w L� �w 0 -0C� Packet Pg. 62 9.C.a c E O N o b.0 M o L, 0) W N 06 o Ln (n L N > LLJ O v v o ° L •ice mor i C L O a1 a Y O � LL (CCa � f0 N to 41 L G! d u +V+ +V+ > N '= m41 G! G! O M bLO m +u+ f0 y to coo v�i 3 N N CL {„1 = a L v L II ^^ t i+ r�6 41 ~ > O to O T CCD M4! 4, _n j. i al m N CL L 4i �o > he o t Z > v CA+' 4+ vi GJ O -a L L L f0 0) 41 O �Y+ 41 O U jj� m U ra i a E 'C 3 to c :° Z s o C O m CL to O U >. Q- U U N i 41 L ° N N vi y to O 0 L �^ a o a a� v c �n � ai L O LL 3 3 LL C iE L 9.C.a N r-I o NO V1 ol o 00 a 00 -0 0 M v m Q E m u 9.C.a e Go 0 0 N 00 0 0 � M l M m m4. a► m a, w v c f0 to a E c is 3 6 'o o s L (0 m Y 41 a 4j _ 3 a v; 41 H N f0 f6 1 O L Z ca 0 1 l0 N V 0 a 0 e-I 3 0 c Y 0 c 0 0 C E L% b.0 4-; Q V) 06 W C> > W 0 —0 W U N Uc YC C m °. Q :2 0 c o O CL 9.C.a RT ri V a CL a 4 4w 0j OC 12 tm z Q) L1 aj i. Q •L0 N M 0 0 rLOi rwi 0 o o O o ri ri 0 Ln 0 0 0 ri ri r� v v v Lel �J N O N E d Q (U Ln u 9.C.a Ln a o� cc a a o� a U �i i E07, c ro E ry- ao Q V) 06 c �w 0 —0 ry- M Q1 0 t0 o } z 11 9.C.a �o LM N M or Y C O G ml II N O d d d c C� G M cv M N O N t 2t r O L C fC d tm 9.C.a Ln UD \° 0 I� P, o Ilp O O n co M N 00 N N N u Gl � 'O v� O � y uCL GJ d bB m E ra O i +m' co a Y m t. i ~ aj N d +� Vf vi a y 4a Q z cr s V �n 41 v1 o tn i +� 3 L O a m '^ y U c ao 4-; Q V) 06 W > LL O -0 L� 9.C.a 00 S Ln Ln 0 n o a M I e o 0 ci . av v v V M T M LM m N N N N N N N w N N N N N N N C {� i •CL w 1 sL 5L L L L 1 0 m i+ O LA � w 0 0 m 1 C 0 3 75 LL dF 9.C.a u c E ao Q V) 06 L c �w 0 -0 L� Q CD 0 0 Ln Ln ci rl 00 00 a v 0 m 0 G1 = ao J m d m oA c .Q Q 0 Ln 9.C.a 0 a H a 0 v v a a a 0 4 a IA 4-1 i v Z O a, vi V1 = O 3 a vi a+ O a v C O a 41 d' v i bq O a _ 3 c ro E ao } Q 06 w L� �w 0 -0L� v 0 n N U1 v C v C v Q O 9.C.a N c E L% b.0 4-; Q 06 W N C> > W 0 -0 C� L L w Vf to -C VI T w N N N - N GJ N T L N O N Qf/ 3 O cc iA s y m oo a m 0 01 o a ao u = v E oo @ E m a. o i >y y C C .N L O Z h c 03 w w LL m= s °JM .6 .� 0'a '0.� p Z = N = vi = L >. O. t j m ate+ u N '� f0 +p+ r0 p vi m m 0 CA - y t d 3 L O O O O O Z 3 O Q a+ m 7 C U C [G §.C.a N %Z / LM I / m / - / x � a / � 2 $ / � q IA g 0 f E g m « 2 § co k > 0 \ 2 % ' 7 f d k° E w 7 °E e 0 3 0 2 E u u e 2.0 3 a E m � / � E M m 2 2 u � u a � k / E m w / 2 .o 7� E d 2 9.C.a M N Qy� zWo cnaA w C/) K4 T) �K4OC7 a zUwo Ix Wo � LL .A 0 a E O V c ro E U b.0 }; Q V) 06w L� �w 0 -0C� era m 9.C.a v N c ro E U b.0 }; Q V) 06 w c � w O o M era o N M 0 N M1• f6 L Y O N f6 O 3 0 N c O O a N W Il n N 3 v O O O v o N t0 0 0 2 c 0 .Y N v 0 75 LL dF 9.C.a Ln N O M 01 G1 Q1 01 01 G E L ri 0 0 O 4 Q 0 O Ln � Ln Ln .kn M N 9.C.a N 0 N LM Gl E LL LL ? _d L S� G R C O Z c ro E U b.0 }; Q V) 06 w 9.C.a ZU) W °u v�aA w �K4OC7 a z V) :4 Ix Wo � LL U L (� —• E r C N O N � O U fB Lan) L, r-I c-I 0) M a� v) Ln •i i 3 Ln O r) fu 4-j o c = E U ao 4-; Q V) 06w Packet Pg. 79 z Packet Pg. 80 vi N ca a) O Q N U c0 a) + a) a O 3 p >. (O > a) O c z z a) CE L C VI a) LL a) L a) +�••, 4-1 O O O U 0-0 a) 3 t0 +r a) t 'n 3 n p a, _0 ° a J 72 L 7 a, O c Q Qt O O a) O3> O U N U E i O U 4- +, O O N O (U +' , co ,� VI UA OL t6 VI 7 _ O L VI 4-O C U L L O L (6 p O U a) W L LL Q LL 4-1 VI U L O V) O L.LL L i-0 Oa)+>J +aCtU o 4-1 c > vL m E a p� L cO o) •L O O CL ; a L a)a) a) M O � p 0 -0 p N L O L (u v L .— +, U a) a) U LL O 3 N L VI � O > (p f6 L N O N a N O M V, LJ � L a) NO L +"' .`n -p > C f6 O a) 4-1 L t M U 4- Q' N O a) 4-U t p i -a U fC Q v O i +' E +L, tCo O N O iy a)� aC) C +O +� V) L C a) U Q L -a C L .� (6 a) Q- i 2 o a qua 4-1 C v O "a L OC a) E C a) Q p •N p .� O >- a) 7 C O O O w O i s U Ln 7 L 'O O > O C a) iO fQ + i 2- L GA a) Q ',� to E .2 � > t U +-•+ O `� r Y -a U > O a) p M L H a ca m 3 >. — Q m U� +, V) Q Packet Pg. 81 C S E � ao dS u' h � G w 0 L • C Gr M N Cl) N O N t V L C� C.+ L O N� LPL L L IL a� c :r m L C� G Q Packet Pg. 82 E r-I �0 0 N z 200 0 N � N 0 0 O > N N ao o2S u' h � G w O N N O N E O 0 N Y N M N N N N O -6 N Li E • O `4 N N c r-I u r-I � M N Packet Pg. 83 U U 2 O O W V z 0 z W F- U LU LA M N N lV O N O a N N O N O 14 0 n N Packet Pg. 84 O E O� N M cV O N 0*4 L E O O E r-I Q1 + � N m O Y� O O N O N 0 O N E Or-I O Y � O l0 m Packet Pg. 85 z 0 z LU C� U LU 0 0 U 0 r-I m 80*4 00 qt N N O N O L C M 00 M N N LL N N a LL C S r4 is N Eu 0 N N 2 C_ w �; Q 00 M � w � G � � � w C O f6 f N O 1V O V Z C O U O U v E z g v Packet Pg. 86 � C S �o E U � E v a ao o o a 0 0 w� O w Q N U 0 w 00 C O_ �� W M (V vS- J Qj N u 0 Q • N NO n J E QQ O CC O W 00 d O W Ln Z M W GC N 4r*4 N N M N QCDN } • O v N LL 4 Q Q O 14 LU o LU O N N Q < CLL M LU qzto6 i Q tD RT i/, qj)- W Q U n ^ N O E Z Q • O 4 ?m u oLn Ln 0 o Packet Pg. 87 0 *D 0/ I..L 'o W (M N J �p N m N O Q • M [V J E QQ O CC t0 W CA d ' W ICo n�m Z M W t/? W GC 00 W Q Li LA Ln } J M • vi- N N O N O W Q < `~ o � W O Ln M Q1 � Q O W � ` N C* o U 00 E Z O Q • 4 u U M 0 L 00 N N N LL Packet Pg. 88 � C S �o E U � v a E ao o o a 0 w � o2S w N F- N Q n O tC C u ¢ C n N N U - P'� 0 O 0 � 00 y W Ln Ln 0 M Cu i Ln QJ N > a LM N M r-I pr LM 51 M M r4 N N O � N LM O 0 N Ln Q N kD O M N N M ro N f6 N N Q NO M N i ti- Cu d Ln 4J O lz� = N cn N O > N 4J Q1 p� O Co N n M n O Co I� 41 m or o > � U C Cn W Q- 7 U U o O O r-I Packet Pg. 89 NO G1 n a, E m H Cu C O 0 9 Co m Packet Pg. 90 rn m Y L O Y LL Y Y Y Y Y Y Y Y Y Y r-I Packet Pg. 91 Q N N = L -° C Om O 0 0 3 V C ° N N � O L a N O o 4-6 a)^ No a i N 0 c � 0 CU 4- CD OD m C 3 c O c � L 00 r,4 N L H N L Qj N P Ln Z ar c 0 y �E it M N 0 -0 M QJ M LL e M a-+ M � 0 � N N N 0 4J LL O N 0 O ri N N N LL 0 � n N O 0 N M 4 V 0 W LL Ln N i 0 O z N � Ol � N � 0 00 0 n 0 00 M Packet Pg. 92 0 n N N 00 O1 r-I lP N O N '.0N N 00 COM r-I N r, r-I • oV\j o0\1 0 oQ\1 .o\—I N rrJ LO M o r4 N N ri + + + + + ' 0 0 0 0 0 0 0 0 0 O Ln U7 Lq O O O U7 O N 00 O O 4 6 6 r-I r-I 00 • O O O O O O O O • O 0 0 0 O O I 0 0 m O r-I r-I 00 N ri O Ln N M M r, Ui r-I r-I r-I r-I Ul 0 0 0 0 0 0 0 0 -. 0 M M Ol N r, r-I 00 N O U1 N U) O r-I Or -I rNi N M • 0 0 0 0 0 0 0 • O 0 0 0 0 0 w ^ m 0 0 w ri Ol 06 U1 r-I Ln N r-I N RT Ln 00 r-I ri u U 4- Vf M +1 {H M 4- (A i O) f0 N OJ y M W 3 +- M CL ¢ v .. •L r 0 O N 4- N U w U H Ii Z O ti Packet Pg. 93 c� C C 02 44 0 c� 0 m C 0 Q H W CLAD H m a > W .L •L Q X W T L a o H Packet Pg. 94 G Q O Ln 0 N 00 N N o N LM V N N N c N o N o ti 00 0 0 � ~ e c-I 0 0 0 0 � a a ko o �o a, a, LA> v c i a c u oLO °; -0a, (E a1 7 — a) 'N a1 3 0 coo U > to ++ pp ' j +� ca E U N GAD N-8 O o v v c�a v; o o E v, ra 0 — +, c a, E +� Co } a ° go 'm �, — c° > v > v a n � a, ca ca a, z m n v v ro fl" , O z v 0 0 Cn V Packet Pg. 95 W E V W W O N 1\ ge 0 o ri N e N N 0 00 r-1 o ri ei ri O Q: O O N to to VI V1 V1 L L Y E E E C N N a i N N m l0 Ln c fa L 0 0 r a a Packet Pg. 96 » § -05 (U/ § k / (u m bn e — u y 2 f ° ° E U : ° $ e & 2 2 \ R / / k u / > k k U o« G m c 0 m m E$ 3/� 7� o vƒ G 0 E g 2 / / k \ 2 2 0 E R � 2 % $ _\ E U -a a)E / ° k / a)k \ o m 2 J/ƒ 2 � : ) k / & 2 e F- (Y) � 5 ± ■ � � 3 ± ■a � Packet Pg. 97 M N 41 LL Cl N O 0 O QQ O O O O lO O O ^ O O N 1 V-1 1 z LM 1 LM 1 0 o � O— 0= N Ln ++ n Ln H v L a) N O n 4- L W Ln C O r- C a1 L L O n f0 L O \ � O aJ p to n C N � Cu U w N N u (7 L i n N C 1 9.C.a Packet Pg. 98 Ln O N ro N N a i Gj OJ LL C = a) °Y' E u a � w v � � C G a � w 0 U1 a O - O LA O 00 M 0 Ln N o 0 N N O cn o N 000 t0 ri 0 ,j O r-I O Ln O O L i aJ O cuo :2 t 0 3 a _ c v °�° +� _v +� en o a, o V1 dA w L m o c_ a) to +, O L a a R � c t E 3 aV'i v t ° a a, v o o C> — CJ L � L � � aJ � L7 u v N ra Q v � � 0 m v _v N v v Ln o up 0 oc 'c ° � en o z v aaii c .� > p n 3 Li aaii a o U Q cn z z 0 0 0 0Ln 0 M M 0 0 9.0 00 0 00 0 O O � 0 t0 LM O N o O M o N M O o ri M N ON O l" 9.C.a Packet Pg. 99 0 r`I O O ^ � p O � 00 O L Ln O G \ M O O M M O O M O O N N N N fC O U +�+ m ra v a) Co 3 v' Q; rro E Cu v � a Co v Ln " 4 L O rz Li- rE N C O v Cu O 00 V 9.C.a Packet Pg. 100 NO O M LM O CA R* LL 1-9 0 Rt C T O 00 O e,o 1 O N W_ d m O O m N i aJ L.L M � 0 � d N N cQ C J J LL Of a) LL rn a Packet Pg. 101 C C C O u i m .0 O CL H W E Q Q � a > W W AA i� .L •L X W C a Packet Pg. 102 z _0 0 CL 0 U I..V J W Q M Ln O M 0 O M O N ri 0 O N �L LL E m ro N LL Ln N `n N N LL a� 0 U Packet Pg. 103 O N 0 O N 0 O N 0 O M e O M ol n N 0 O M e w ri Ln a E ++ t c-I ri a) E a- O r-I T. Ln a) E 4- Ln w Packet Pg. 104 (3) bm Q /C: V W W 0 M o N N W M Ln C Lf C M o ■ O en0 N 0 n M 0 to N 0 o � � o ri M r-I Ol Ln M � l0 l0 L Lli Lr) Q Cu N m Ln � O Packet Pg. 105 O O O ^L W W O !'1 in O LA I N o 00 0 C N v � � .E (D l6 U CL v a = Q C u 4 a Y U m m N lC0 C N L.L rl rl V Ln 7 U O C 4J � C]A C O C v a z Packet Pg. 106 W E O U O 00 N O u� O N N N O O O N O O O � n LM v LL O O 0 41 LL o rn rn m rn o O rn rn am rn O oLr) r- rn It rn th i/} ri ri N N t O O O O 0 O O O O On V)- O O Q Packet Pg. 107 0o .O tad M r- Cu .0 4-0 0 Q V W CL H C m a AL > W G Packet Pg. 108 0 r**4 W Q V) V) V I ao o2S u' h � G w 0 N - 0 M c» � N � Ll) v LL N N N Q1 LA Packet P9, 109 9 4- 3 a) Ln-1 0 0 N o 0 r-I r-I 0 0 r-I r-I O o > +J N L a) 0 O m o Q OAS aj d E m U ai Co 0 l0 r-I m N a1 LL oo O p� N N a, LL UA .E a) O O c 9.C.a Packet Pg. 110 NO Q 0 Ln Ln L(1 M 0 LM N o rq N o 00 o 0 w r-I Ln tD H "a Ln Q fC U co v; L ul U Y z Q Cu w o C o oE Cu o Y o L tw _N Ln E Q O U O U cc > w 9.C.a Packet Pg. 111 O O N � ° o Ln M M o 00 ^ \ \ e N 00 N N N N c \ 01 ri � � o N \ o ri00 O c 1■■■ice vi aoLn+ Ln � ao 4-1 mo Ln o 3 > L v +, c Ln Go "a c2f U R a) O a) oo W m w O tL0 ca _ L O _ C ca C vi E Q 4- 4 'Q +, Ln m O m L a) O V ++ cC 0 uo O a) a 4-1ra s? �n Z O +_ i w m Ln v)LIO O N Q u N U m Q 0 0 0 o 0 0 o r-I ri o Ln ri 0000 o c r-I o N o Ln N N 00 o N M 00000 o M Ln w 9.C.a Packet Pg. 112 v C � 0 .O O V r_ r O CL W E Q V aw .`L •AL'' r AWA C X W L- L M Q) a o ma H .N a� L a G Packet Pg. 113 �a i G a H I.J. O C) J LU Q NO O LL LU J y M LA 0 c N M 0 o c c N = r-1= O i � O C > N w O -0 O v ` m Z O L d N n Ln Q) L ro (n Q) 0- Ca 0 z Ln M Q) i a ' Ln N O a QJ i v -0 C � w O Q1 � 0 N ID Packet Pg. 114 q* M n N N O e-I M r ro L tm Cu Q n N O o) 00 L Co N L a, LL � N Cu N Q N L O LL 7 L H L N Q b.0 C C N Q V) 4 L d lfl Packet Pg. 115 z Packet Pg. 116 v 'o E E OJ � `n m W N u O 0 O pp � •: E N O O m m �D N > Z CO r Cn CA N N lD O � � 01 N u r° a ••� v E o O O O v O v v) Ln V ul � Ln � �o rn a m m m m m •., m 0o � m � .:T Co O N OFF — O D 1 O Q 1- N c-I c-I N to L 4 � m o � � c-i c- + V S 00 i Ln rn S] N N C S G i m ' tD C w Q1 C • 6 W 3 L W l0 N C O W 0) , L d d a -I N m - O N N N u ON O O O O O O O O O O CD O O O O O NO N L V O V O I I lOD c-I c-I NO c-I c-I W to N V • OI33eal J@buassed IMl MSH Packet Pg. 117 FA L' N 00 N c-I 61 rl O 00Lnc�-I Ln N �--I 1�11 00 [V ei Ln O Co N l0 O O � a --I U) N -1 C N rl a n CD� 00 O^ u'1 O O O O n N Ln Ln Lr) N O O 00 O O O O O n r I LN J-+ ) v Q 0 �n O Y c0 O n3 Q Q L E -2 c o o v io z U, w Co U C7 O Q H Q Packet Pg. 118 x Y f r. o > O t 2119 �M Q"_ L ca v u T �@j (Ij- C U x U ro W + O `^ — co r-I i o �o m 5 0 CD :3 C o fu 00 a ► !0710 0 W GB 9.C.a Packet Pg. 120 Yyy� yv Packet Pg. 121 c a o � � L � ru Q = r_ f6 U � _O O r ra fu N Q ■� 0 O- -p 0) f Q ■V O ra fo Q rB N ra L ro 00 V �oQ) o E 4 Ln" � O ar O ra Ln= E� ru ra c U u O O ra -0 O ru p ra fu Q) W IQ O N L ro Z<+PP ��fo N c J H L U � Cn w a) � H O E Y a) � Z Fy a) U �j ra OL oroa) rp ��a� LL too cn� rc ao - 3: HH� 9.C.a Packet Pg. 122 ► i L- ai ra W Q) 'L _ (D 'L a-J O o rO E 'm C.-6 o r E .� C 'a U a) a-J rB y �U o E Ln 0-) a✓ ra L i O O � m o Ln O +�_+ 'M ra U w aQ;Oc U G7 O a � m M O LL Cn CZ5 a) E Cn r0 U N W O E U E ru Q Ln � CD ra ra ra L O O c ra cm LL o?5 oZS E j c _ p O O O — p C O a v U) aJ O a� ra a) U O C Z LJJ '-2 LPL O ra ru U-- Ero i O C v ro 'O a) U .N Q . . 4L Ln (n p a +� rB 0) ra -, � C a a 0 ra a 0 ru U a-J H L z a) -2 ra .- O (1>] >O � ate••+ rB L O Ln -0 U a) r0 L 'O co Z ra ro a-j L.i H s @ O M Q) LL _0 4. j N 'ui i y >t-0 vi ra a) a .0 F- ra rc CD pn = � Z C L 0 = U o U a= C > O a) L a-J ro Qfa 0) � 0'1 ror. U L EL O a) o ; � •� c O �' vi O U ro E a) : U 0 ro±'�'� > 4-J Ln fo L 5 c0EouL a) >u Ln 4i ro O U -0-0 ra U O r6 C m � C ra cnOro � rB Q +� U E Z ccn) ro Ln • • • 9.C.a Packet Pg. 123 4 4-1 Fil ■ a Jt 4 A 17i+, r ■Y 9.C.a Q Packet Pg. 124 M 9.C.a fo �O 0 C 1� 0 O L p L �J 5 wO O m w L Q Q Packet Pg. 125 M A m 9.C.a E 0 Q w Q o: Q a O 0 O F— a M w o 0 U O �, U) U7 U O vi L � O cn °, (1 > O L 0- QL o i O 'L O O � Ca LL Z Q Z c(n Packet Pg. 127 X � � N a � _ Ov Z U aXi N y 3 m fl O m O f0 O > w Oa ` fC0 N m a) 0 +L•. O � � C fC > Z W cn 5 a) o N O U Z 3 s a� s C _0 U) y O C (6 O J U Z y O 2IU) C •N -0 N -0 O N CO 2 O f0 y fo V "O 2 N O e LL N Z c0 j o U— U)U a) ZWUD 6 s O) N U XX N > Lu -0 W im N O (0 O -p (1) 1-- U V O O O O N U a) Q p i = .OL O N r Ln -r— is O ^ � Q) .� Ch 0 U � E) � E � is 00L� (D �� N _ LL j O oZS — OL E m C N� -� O o a -0ro Z)� L u � O C_ ru Q a-J > C V f0 � � (0 r L � I: L.� �� �' > cn O E a a a v a W Ln Q o: Q a Packet Pg. 128 §.C.a m _ m m 4 ._ m la SCn x � O � _0 C ru V) fo O U $ : 0 ro ru a- O � � . C � � � > ro 4-J O � � fu E : � > � � Q % O � � Q V) O � � � � � % � CIM C � � Ch L. m aj E 4-J fu Q � V) O a) OL E O U � � 4w V @ M � §| ! tƒ �§ �. \ . ^| §d : @■�! m®; ! � § lk r Packet Pg. 129 L� 1pi i � � Y rw ■ • � R • *&it ob L 0 -W ■ m m fA L W O 00 •= O — L 0 M O 'c3 C o �M3 V O _3-0 0 W 0 z of a O ul wo Wyk a n s aCa a mil a,,��11 0 o ul a a "N zaw ° a a �> o a Za O i O � Icy 2 LD ui w 3 e a a a v a W Q d' Q a Packet Pg. 131 O 1 4w L�J ►3 0 Z W Of W 2 W a W 3 0 A VJ a,^^ C/) N 1_4 W ° OA w U Qri o P4 a a a Fa N W a y° WWLL a a z e a a v a Packet Pg. 132 /j 41 ._ 0 M I O O ._ O O �� FA �a (A 'vf O C a m O G .. O to M V Oi0 M� s a v a z a U)w o 0 OA UK� �xa a o �a N �w Co>o wWw z Packet Pg. 133 c O L M l� ro U .Q L ra u N a OL ru L O H c N O L L Q) O � U) a-J W ol U) L U fu s (U O m a) = U _ •_ O m Ln ++ H N O fl. O O E N cn a.+ � O V c := o C O p i 'ro 'rn M �a �~ ~•Y0E 1 .� C 0 4w R ro a V E p� ���w e a a w a a LU Ln Q Q a Packet Pg. 134 W L .O L L V W Eu, L as-+ O 1 Co O O C O O m 1 4W C O L ffIn I,j i I e a a a v a W a Q a Packet Pg. 135 1 O 1 4w L�J L m V _ N O .— Aj V 0 L 0 a L. O L _ 1 _ L a a m L 3 w 0 0 m 0 0 L V C i H ►3 e a a a v a W Q a a Packet Pg. 136 C ,0 °a L. a 0 T C 47 L L �> I a Ln `/ L L V Ul = a° ■� L ,0 L i 1 1-4 O I- 0 O .0 E OL 1 V 4w = ';a Ol!o- 3 0 Zjf , Q z d 0 3 w U o `° 0 rc y W o a J W 0 114 .��.. ''W^ v I z o a a a Packet Pg. 137 9.C.a Q Packet Pg. 138 9.C.a a� ru -r- 0) 0 4 J a� a) co 0 0 0 o O 0� 0 a 0) c -0 0 66 _0 r= .= a) 0 _0 N 4 N� M 0 N O O m a) D _ N ra O V) V a) C) `~ V) f!Q 0O > N Vo Vo 0 N . I 0 0 U p 00 O 0 O ro LA a••r 0 _0 Q N ' C' O 0 � � Cu � O M � � ra O M L CL _0 V) — i N ■ V (� O c x c V) ro -0 ro 0 ro a) ruO a) V) W CC 41 0( i -O C O �' � -0 O O 1 0 vi C Gj Q '� M c1 Q Vl ~ 0= 0Ua �� x ro �a U m _ OUro-0 O O O O O OC � OM Wd-0 O LLB 1O �L .a cn 0 Cn i (Q 2 j V) O Packet Pg. 139 a a W 0 a a a c O � > V V .O �. o O E� �� c a� a r� v ca = +� ra n L. V 00 0 ca O U O m -0 = W� f O L E E — C!j N /� c(V .� V O E ��,, � 4-1-1 � ,U O -0 Q �- fQ ++ ro O � U C 4 o= ry a� c f0 Z i G 0 a r C M-0 U a -0 U U Cl L U �--� M ca a)al �Cn _0 }'�0 Mate c o X cvQ Qru Cu�' U = ZO O> O = O C O LL o m V= Cn 1- C C O". Q) >_ > j O _ co N rn o: O � E� > Q o 0 R rra z< ��a �� ■� '� U > a m o� ... �-0 Packet Pg. 140 '• r if 4 0 9.C.a Q Packet Pg. 141 9.C.a CL E m m .O �7 E fC � •V = O 'a a O c C fC � C1 V O L R O � L z CL _ a� L t N Q O O ui O � _ O = R eC O U) i = 'm m w Ul Am�Ln�m • R in O'V'G.O O L R U. Uy M Z +�+ a.+ C � 0 E E •a rLa a' i �aofcn Packet Pg. 142 W Q d' Q a Vol 0 4w E Cn w m V Ma m O L Co C Q Packet Pg. 143 4w c O V 4w s w 41 ,a L .a O�3 0 n O cn C W .0 Z 0 V J En Q) c O V Ln ro O U Cn 0 ro ro a ro O LL O O Q ro U Ln W LU W H Z V n Q Z 11 ,f' [�J.1 F— z W A H fy) N O N i CL Q O N U L fo W a 0 W Z U LU U S Q a W N w a . . . . . e a v a LU a a a Packet Pg. 144 W N Q d' Q a L m M C O L. Cn m Co L O 4) mX m Im m a a� E ,O O L 2 M C .= O 4 o TO It J Packet Pg. 145 4w S C E Z•� qot�3 W Q d' Q a G Q Packet Pg. 146 9.C.a A z a a cn Cl) Iwo OA" p U� o �v a,4 �r 0 5, 0 W . o w o L >� w a a z L _ Co CL a 0 a L oil L _ _ � o CO >4 m M CL _ O m J E 0 Q v d Packet Pg. 147 9.C.a ►3 L. m C O u J A OA O • 14 z A z a Iwo 3 G KC0 v OJ o �I wwu a z 1p■ s E 0 a w a a Packet Pg. 148 9.C.a w U) Q D: Q a G Q Packet Pg. 149 9.C.a 9.C.a Q Packet Pg. 151 9.C.a "I E E Z W li N M O N i ui m tZ M i 1- fV ui p1 Q .m M a e 0 a w d Packet Pg. 152 c a) ry rn c O ate.+ � > Ofu c i N 4-J c U i Q a-J +-+ Q E (n c V) Q U) c 4-' L r0 E 4-, U Q ra O a� E a � cn �, -Q 3 O E (B E 0 ru _0 m U c M NO 4-J O ro Q m o U C O E � a� C cn ca N O. ra N rQ Ln Z�„ a E ai i (/f 6 c _0 a�-r c a o O � fu N ra Q p fo >� cn a.J cuLn C �. U fu Ch fl. v, O LA Ln O -O ra E O U Ln ra O O p 3 '3 o, O O_ o 0)'a O 4 j � O O O N L LPL _ ,i ° �> c 'L ' P., O cn ro ro U- c 0 ra L. O = (1) = 3 Z o?S w m N +J C Ov N Y U O U C o V m m > w *k > 00 n 2 J ui 0) c 0 O c M O U i 1O V) D 0. O L a-J c O c a c Z L �a 9.C.a M N Packet Pg. 154 cOn p cn L 'p �• OL1 C N ~ O E O +�+ N O i �+� V) � = d 7 L >fu > U- � ++ Ln O J C O p fa f6 Q LPL L Q E L O L � fu a-J -W ~ L - o i/1 •> 47 ate- + �_' — fu Q C i-g Q L C -0 fu !� �+ O 2 FA _f fl. O E N _0 o = + 3 p J C: o 3 aLn � > � O L � C E 3 M Z o ro (1) CL ra O .a E fn �> In 'a fo O O o �, m M L � fl. s 3� a z M �� Q 4-1 L O O 47 r _ �r (n p O C O p w L N 4-j 'G O M � ru �.+ i c 3 C -p N -61 = co p' O C O _ 3: C 47 fA fa Q _ fo O "a 'Q C 0 L O a) C > 'a V 'c C)f_n •> O «3 � y > F, a� 4-1Ln Nfu C fQ Q C a� fn > -a c fn a� a, , � O O Q" C� O p O L- }+ E a7 m *+ — 4 0 9.C.a a a m C_ 0 C (s Q G] a Z W r ^� V ru _0 LL L- 0 • Y ul s L 41 m + ELQSJBZIZtl E2tl CIl tj%� o N � Eznzrnzlic � v ! ezntJtrzJztl a � � EtpLf£Z1�4 °' L ELOLrr,LrLo 4 W R CtUEJiiJZFS U) v' EZ pLJ�jtO Q H � Q EZtlLJ81f7'� � a Etntlelfte Q x d £ttlLJ�tJza • EeoLJ�{fto ELULISV fr, v E ZC1$!tr[ f t.7 EztlLJ£{JZo eLtlLrxaJso ( EzaLJ{{Iza £zpzlo{JLfl eLflzrearLv CZ(]tfBQJZO EzazJ�arza - FzoL1�aJLa EZn Z1Q0rC0 ELpLJtr4Ji� Ei6tJ£OjZO Erariznfz❑ :a x x oxo eLazJ{nJao x 4 O 6 Q Packet Pg. 156 m 0 CL 0 W 174 ■ � r O e m o � ■ rx 1m rL u; r �2 ■ ni N a Lil jIB 4 +Pl- 0 iiil ❑ '-0 7 LL iJ i t - O V < d S c C � m F m x b un 9 in e a a w a a W U) Q Q a Z:: C a Packet Pg. 157 N Q Cf C_ C 47 fT7 a 0 jo W '0 V 0 +1 2 I IN Hill s � III MINE II■� � �� G Y� es 1 Ct e a a a v a W U) Q D: Q a Packet Pg. 158 � .� � � � ul � � � C m L 0 -W .� _ ► � 9 . m § § g � r w U) � « @ / \ { J / ƒ r � c e LL / k \ > ® � �t \ : ƒ $ . § /4-1 E e k C k i � § £ $ C'4 N § § §R mR �® a0 /§ t\ $N 5� /2 Qe Packet Pg. 159 9.C.a V) 0 0 0) lEi -0 fu C > Q X L- CU 0 -a 4-1 H Q > O 4-1 � � L ra ra C O U, C 4-J c (1) a--� E 0 o (3) L Q O L > } c n V)o O��~ V EF 0) x n )\ +J a"r � O ro Q) ���" I --I 1 13) 4"J c 3 v, 3 o � o ) L � p f a 0 Mu C CA 'Ln O L ro 4 N > 0) 1 O ra -0 -0 (U ■� L Q 01 O =OLD H N Y fo L r L E 0 N ■� ca O c+ a) col s V) E .� O � OU .L E 0 a � v a - r N LL G7 La m b L � ❑ 4L 9 m v W n Ln Q d � _.� Q Z❑ L p Q {� 0 Y . `a l Q oa - .i s (V_Q ❑ a Z a m Z a it a }• i i i•## i i i LL-a O N LO Cl � C, Packet Pg. 160 E £ a � \ a }' O O N a 0 C OO` W r� O LI ) L -a L`� ry O a ro r d W Q 0 Ln c C U i 1 O0 � L � ca. � +' -v U ^L, W ru O '- i O O \ O L L O O X /'� W yi C C O 0 0 2 � u .O e5yry �i _ O O U 0) Ln L t a) E 4) ~ U O C m C 0 > raN O� +J C= ro p O Q L I�-I V w �\ �w �z ° V i.t ° a LLJfu=`noQ� U L j fl.An O Q O N fl- ■; J LO ^ / N_0 O O O fa -0 i � O O E ra o p C O ru C a) L a)E L 0 i> O X O O .— N I-C3 3 N E a or 0.O OlQ�_ O C 4 �Q O L / C N N 1■■1 C �a QED` LU O U O -O +� O fu fu U d a o o a o OLu fu L = W L 0 O (3) N ) O i > .0 ro U ■ � O pl N fo in �L)O .� U cn Packet Pg. 161 9.C.a C r M N Cl) N O N t V L CR C L 0 NN� L L R IL c d Y L C� C d c.i a Packet Pg. 162 9.C.a U ra X N N m a-1 L- U O ra Z O 4-- n- o O ra O O 0- C ra � O ru Q 3: N V) 4� O Ln Q rB -�e N O tf O O O Z U N LL 4-J Q N O — 4 N N �Cs ro 0 � O �4-J c V = o (o V) a) LL L rli a r- o 421 E ■� O 0) V O p c� L . O— L O 01 . Oro °: J 9 r_ 3 a) = a) LL o � (A 4w m A � (U a) V c CMM �� a�A L� .= iMLL i� OL.0 �U �,io � Z Lug a X -o � _0 L � > �"� V N cn Q �+ ^� �: -NNE �0' O rl (rl-h M Packet Pg. 163 a v � N U - ptO of E'e t _ d X lL = O C N 7 A Q O O Q N � F Y O J U L U7 Ul E fu L � O E E I--I4kJ = i 4- L s 0 0 a) 0) 3 Vf ) o ■� V c L O0 � � a) O V� _6 Ow i o°' Li o to 0 C w LLJ E flu is �OZ 0) U-a Q) 3: _0O� l + � � O c r O r•1 N M ,� 0 � Lid) U ��� c O 4-J 4-J =1 c (� c N O U c 0) N aE L � U- N 4 O Q O O a--+fu f6 Q a--P O ^O^ N E fu c i O 0) U fu -61 a-1 L Q 0 O O O 9.C.a Packet Pg. 164 9.C.a E w ch m c _m W L v ■ N M LA w ra a-J Q) LL 0 0 (10 LO V) N ra L LU 4—) V) ru 0) 0 L (3) C- 0- O a-J W E L a. w M CL `O i Q v y a V i d L m a m d F o� a Packet Pg. 165 9.C.a N cC m q� y d 0 o � N N G1 Oi O C N ry W �[ O a m .v R ry 7 W C y N � .... N lYll LL .]NC 3: c "d 11,➢� 7► . Q1 'a � o 2 a $ � y '� N M1 O N W �I1 c d H y U � v U � U � Y d W Q � w ; t Y H 4 ex 0. Q J i O V = O G� E � O V 'gin OL o cnJvO � m = L 3 = IMMEN a Li M0 o m W� a� rl-bi O � O0. i u U m 0 O � a O *� rl + M N M •� UN W OLn ^^ ,, L 0)� ��o o �� f� Ln V) .� ru U N cn ra0w = ru � Ln ;:: 6 a Packet Pg. 166 9.C.a C a � I - Packet Pg. 167 0- ro (u V W L E V 1 O U E W 1ii��i t�h� i(!itls�'t�ii' a8 i;1i ! HIM �'' •���r a � tF �4a<<.i}di t)a iPii;iliir P U o o U an C Q) o Q� 0 0 0 O 0 0 0 O 0 0 SZOZ/L/Z £ZOMA ZOZn./Z L ZDZ/L/LL ZoZ/L/OL ZZOZ/L/6 ZZOZ/L/8 ZZOZ/L/L ZZOZ/L/9 zzoZ/L/S ZZOZ/L/4 ZZOZ/L/£ ZZOZ/L/Z ZZOZ/L/L ZDZ/L/ZL ZDZ/L/LL ZOZn/o L LZOZ/L/6 LZOZ/L/8 LZOZ/L/L LZDZ/L/9 LZOZ/L/S LZOZ/ LPo 0 SZOZ/L/Z SZOZ/L/L ZOZ/L/Z L ZOZ/L/LL ZOZ/L/OL ZZDZ/L/6 ZZoZ/L/8 ZZOZ/L/L ZZOZ/L/9 ZZOZ/L/9 ZZOZ/L/4 ZZOZ/L/£ ZZoZ/L/Z ZZOZ/L/L ZOZ/L/'ZL ZDZ/L/LL ZDZ/L/OL LZDZ/L/6 LZOZ/L/8 LZOZ/L/L LZOZ/L/9 LZOZ/L/S LZOZ/L/tr 0 N Packet Pg. 168 � � � � u � ■ LLJ _ � E ui all � t I E 0 O E ƒ � E E E _0 � Q 0 lid ru c ru u v v I U H ru (a 0 4 2 � § 0- w ■ ■ \ LU � « � « a 2m Q Packet Pg. 169 E W m U Ln a o t N t �1 N O 0,0 O � N � � a M -0 >` L 7 � c �6 zE N U U) U) Y fa E E ra Q ra N N ra ra N C > 7 00O0 E d v ra >. N+ ra U O � 7 7 � N N C 5 w rn c v 1 1 4 4 Q Q O O O O 4 Q O O tlp C) N E f6 (6 a E N V N - V c O 0. 0 c 'a = •v > Lw 01 O N N C j O C �) > Q) U N V N Ncn O N 0) -0 m E Q t f6 O C N Ol a) c N Z2: E f6 O EZOZ/L/Z SZOZ/L/L ZOZ/ L2 L ZOZ/L/LL ZOZ/L/OL ZZOZ/L/6 ZZOZ/L/8 ZZOZ/L/L ZZOZ/L/9 ZZOZ/L/S ZZOZ/L/t7 ZZOZ/L/£ ZZOZ/L/Z ZZOZ/L/L ZOZ/L/ZL ZOZ/L/LL ZOZ/L/OL LZOZ/L/6 LZOZ/L/8 LZOZ/L/L LZOZ/L/9 LZOZ/L/S LZOZ/L/V s c 0 2 E a a v a w Q Q a �m Packet Pg. 170 9.C.a I 4 1, a i Packet Pg. 171 \ � m E 2 k(U q ) U) R c, 7 J m ■ > 2 . p E / O ) © \ E ro L- \ � ƒ $ % f 7 \ ro S 2 / d f k ƒ -6 0 7 _ Ul tn " 0 E k/ � § k° f k £ E \ % 3 7 u & m \ 2 E a > — $ / / r @ o ro § 3ƒ 7 Je « 6 7\ d f m C f 2 3 0 S § ' 2 \ \ _ — 7 E Q % ƒ 00 E E � & § % ± R 00 3 0&/ M ( / 00 E N o © k 2: Q» / 6� a\ LL % 0 ° 2 / � .2 C m % t y � \ � o 'E / s .g )� 2 Co ■%'/ k \ 2 k u k ) \ / % 3 © / ] E n > ƒ U 2 E u fu 2% te a ®� » � E u E 0\ ƒ U > e $ / \ 2 5 ■LU u — — — — § fo § § ƒ > » _ �� Q � 2 ¥ rz; / 2 k k k k k`) 0 f §_0 3 0 0 e E w w w w E« 2kk \ © LL & o t , - - - - - - 5 k E k 7 2 2 §.C.a 2Lf q A Packet Pg. 172 rB N Q ru O ru N U 0- 0 N 0 O) O 14 0) O C _ O ru t+n 7 a �m N J i X Ln O ra C 3 � o •� O .ru 4-1 Co ru C � Ln O U N O O r -O O N C E O Q C ru O) Sri ,C C O .0 O , •C � C rB > a) O U IIR N G C Ln O tD O ro � E i Q) U >-Ma� e a a v a W a a a �(C Packet Pg. 173 9.C.a x o� H S U ® itl a �o a m M O Y CJ o� of w 'E o 0 E ` m w a� E� = ro 4-J L L) +1 a�> c L ���OIII Cif V) O a) t U o m Ln > C ,-i O ate- M > ro O C Q p n CC Q L) O Q O 00 L Ln (1) L (1) C 'i LL a) C i N O O O b O E t }' cV O Ln O O rn 4-J ry LnrB Ln a) .N n 00 ra 'n a) r0 w 0% p O O O E o 0 o C L Q � T-4 fu >_0 M "O Ln m L Vi 0Coo ao �o N� O�,�a�o °i}' Co Co c V rn a) Ln cn C m L C O E ON O > Q- •� ro u E U rrs Ln Q) oo M j aa'�3 fu 0', j L Q IU 4-1 .o W fu U5� LU o Cm— C = Ln V OC o 0 0 Ln O CR E a U b L a) � O o IS Ln L C :3 vl M Ln a) • • • • >0> E0 > >O> > Q 4 -i 3 a a LLr rn Q Q a r Packet Pg. 174 ® a s c m a > gtc d � goi L t7 O e � d O y �ES pgg «_ 0>1 4g s W • � V to az w u Ln Co ru ro Ln (U � o � E E o 40— N_ L O c E O �J 3 Ln i Q O O C fo fu a) L Cn fu a U C 4—, W V) N .� Ln O vi C 01 a a �O i O O V VU-�E4-J 0 0 Ln a) 0 3: o C DC O E .o' Cu ■� ) n 3 4-, 3 E c a � V i OlCe I Ul M w� W 3 C .E L 0 a a 0 ® N yaz "a � Cr aka N _E C Na LL > C C 03SE m m o U e5'9 E EE € E >._ 8 O a as ;e3 •{ f N M 00 M oocv, � 0-) a)V)0)-� Q U m U w e a a H a W Ln a a a a Packet Pg. 175 9.C.a O H v 0 m V 0 m a ++ Ln O o C Ln 3 E a) O �' 4J O a--) a) � j r C O O O L 4- LL M) -0 a)O O C 4- W fu = = V) > 0 C O-C O C 41 C r �_ L L � U L 4-JO o � ; V _ C �' U a) j-J M C -�G _ O U 2 (u , -� C)2 � N O � C)0 N co W > C CD- fo (V N (O `1 V v � }' O �� � Q > C) O o, M � 'C a-J C_ U O lb Q rya U > 0 Q 4-J L 0 � �o� E fe e 0 a w d � 6 Packet Pg. 176 9.C.a O O Q (n N 0 .O ~ a M W U a� m O C6 to �L Q O 77� W V c (o L O M N o 4--- L N � N � S ' N Ln ,--1 o M N V C ° N V- iA- fa LO 0 'gin U a -a_ N C- U V1 U a) U < 0 • • • • a U L O Q c6 co U) _� cn `y L C3) O C: L O LL O C j m _ -� L.L a N ru N LL � a-J (X) ~ q) .� ) CY O� Ql .Q Q N 2: J S E U E 0 v w Q a a m c Packet Pg. 177 9.C.a W U ro E L 0 s V L m a W m E L 0 a a E m V V a a 0 3 M m i m .--i - I'D lq- N M M M U a U Q 0 0 0 0 00 lq- � m 00 tlo O l0 H U � 00 m � N Ln Ln U U Ln o Ln o C C l ri O u) ap a E Ln o � �' cm c m c _0 LM ro J N ,a j Q E m U w T Q a a Packet Pg. 178 O ac in N 4 � V) O L { r a aid Ln L EM fu [1Y? > N 4-J 4-J f"oO I O al ro CD- 0) C O.a r•I J �� sc L V `2O r- C O ~� a {Y? V 3 m a Q -a w C `aC n nj o V �1 ri o •�, LU U t C O al, Q 0 0 U v4 a, ■� a 0 E ) U CLV) ❑. C x �.u0. L � LLI O a a U a-d L � a1 � U > ,C: C V) 4 d A A ru > o 00 a �° M C M M O 0 L Ln Ln -W O W � � O Cn � � N M cn r� 0 •� N � OL 0 L O = O i O C > �O Ln 1 ro Vi C) +A N al V) M l0 L C ro O O U +�+ (n 4-j O ru C t > -0 -0 =3 ru 'r m O p � ru > 01 E C 0 }' O C a o O O `- 42- L O -aGi ru O cn L +�+ '� Ch �I� Y O fu 4-1 N O O +d +pr i a1 o -a 'a u 1 W 0 4-J -0 o oo���0 (3) -0 � a,3 U Nl .6d �C.CD F)3 � V � ro rB •�CY)C N ~ O 'd O E O Q) �' Q X> L O O i w ro ru Q V) M" LnLL H •� • • • • • C s a a v a W a a a C, Packet Pg. 179 9.C.a c o_ c 0 v= E 4— C: �, s °� v o '^ O o- o -r- 4' c' - Y N +' a) O ro Ln a) L z �' Ln Y a�i O) � �c O > o 0 a) W cn -W f0 C �j •m O a O fo E w cn - D r � > Q L 0 a) a) O 0_ w Z; N m O1 Z; m fU o= im,� c o> rpZZ c M� °' E-0 : d -r--0 d U. . c T w O Co 6n Ul 4 4 O 0 M1 m 7 7 3 7 3 3 o at eC z V a r 06 V lor Q 4 LO 2 E V CA d d a a A d ■� 3 a 7 3 3 m 3 -M 3 � 9p1 � •4 Q A L rC a O V W im Ca N N N CD Cu # a W CL A F r a Packet Pg. 180 9.C.a r 06 V [o Q E i--i V_ E O C O V W c a0 0 09 i V] i I I L 1 n a' J Vi 11 1 2 A ns a, 3 cu Cr NaO imO E ° U)N�-jc �6 � (0 _0 U C N m v U Qf6� O V� U O m 7 U� 3 "a Q C O aU3 OwLO O�a) >— QCL N > O m L ' O E+ —� Wa> o xNU)(D o cn --ao m a- i ca Oo wO WQ N 2 (v a O O O C -Y C w> Zs m-.0 caU'rn> w � Ln a s o i Lr cu J i L '- LL r-I L- M x � L V7 8 Z T Packet Pg. 181 m CY) rt 00 � an r .o (A T C) .Ln Cy? T U (a c uE U_ E O c O U W O m L •� m� a� Ln o co W O 4— % +! p O3'O � �>> O e-0 � i N.c U L � •� g L p ra 0 - � i V) ^ O ^ � p �— -Ln ,i N a� O p i 'O +' U �` ro 4O O a) -0 � L +� 0)1 ��Nra � c 0 a rn -C fu Ln C C o V) � � � n � N � _C1 � -0 pl0 N 0)=\-0O s-0 � � 0 3 co 0 L� p C ru U �4� aQr oY p c t0 wp �-0 E p +� Q U O (a U O4� cn p i a O (aj 6 a� N N C O C > .p. m O 9 O N Vi M N ru L pU �O L Q N N L O 4-0 f6 N E -0 LL 2 4 H� N� O C O Q O U � w • rl M N 4l �[1 ul m v � Lf Packet Pg. 182 c.0 W H N u —I I.T] fq 151 IJi N M rV y Ln N rcj V ti of Ln C H H H Hqp Q _ F � Q O a a � m N � tl1 ❑ Z m � mac "6 LL N ra 01 C D O a E L O V / 1 T, '-" � O L q n u > f6 U n° z u 'Z a z z ¢ ca z --q / W M V Zi* 4 M kr1 IJ'] W eq I W -i W C:) F ! d E b O u u � ■� 0 0. 00 > O a E O m S N O C 4 a O� N ra C V L U o m O L C m N N m � N L c E — ro a — a T R O o a] Ii t V ro H a u w Ll .) a L O d L d M M N O N t V O 2t r- O N L L IL C N E L V fC a+ Q Packet Pg. 183 G W MT Ln 6n n m N 0D 00 m m N ri ri r rl 4! .2 fi W 6M 13J ` c fZ 7 •— al ul t* m m m a m C 46 m oh M u7 N u�yy p 4I in 2 N u! u7 Ln +•-1 m Lfj ti 00 Ln N" th th TA -En il} -CA r� �3 n ko N O m 4-J E _ z W 67 i, ko ❑1 Ln r-I rl -0 ` N W y ui O m E a W N m ri G N r�-i CC 1D u op Lof]7 =f al ' cn en rl N r-I Lr! ri LD aJ � m L L Y, C � J 'J' to a N Ln m 11 14 a O M 6n ai Ny o0 a LA L} L (13 1cn O rl a m L m L m 74 a ai G O C: O LA to eq yC L {Q ai 5 ill 5 N N � fi o 0 w OJ ro 4 w H V V u u W Q d' Q a i O Ln o aU),0 Q N :3 0)0) E O U :N O 01 L ,--i O i N Q > = O O •i Od:�-p -0 U f0 f6 y O v] T N m rl •i rl .III N al N Val N iD 0 ° ¢ y v a Y 'm D o M a a N N U `y ❑ ❑ }} }N} L C a❑ N y 3$ o$ o01i v v m a a W a 3 LL 3. U U U U U U U U U U F M N Packet Pg. 184 4- 0 c W E a� L U) C� C a) L J L O c a Y rp E �L Ln Q L Ln 4, VI O Q Y E O U 01 � 4- O � 0 w 4, L 0,0 .E CQ ro C (6 L U O U ( ru-�,e0) a-J IS o ' ^ L U U�(v o_Q2 fo o a rp c 0 Ln L_ 0 N OV O V:> c ra a� o CY u ' C 2y > L i N = x C.0 C U rn G R N R O a 3 a� Z £ p � � F 16 N Ll L) p 4J R x = Q7 p LL C9 p V R U 2 L U W U) Q Q a a Packet Pg. 185 9.C.a 0 U a W U cu E L 0 L 0�3 FMI Y Q i L (n Q Ln 0) L CC� G O cO C U CCN G L •U � o o L f o � Y U L -0 aD oo ro ' U fo U- N N E '6 C Ln N E U > O Lfl t0 �c "a rB � i ro -� z Ln ru c o a> Cu ro N ra > a C N Q1 - o CO C 4-J rl N i C 1-4 Ln OLn l0 `� O � L U Lli — O 4J Qs O O Y V- C dJ Co in •� a� �1 ca C- o M 0-c - oLo a1 N J .. �' U^ R Q � O C N ro u oU- Ccn CDa Q•V� Q) ° wmE� m >H > U bU n 3 }, d1 (n 1-4 ui o 0 0 0 0: o 0 0 0 0 o > oC a o � � W O • • � � J CO 6 Packet Pg. 186 9.C.a I T 5� li Packet Pg. 187 9.C.a di Packet Pg. 188 9.C.a a) CL V CL O _ z 70 O U c O U CL O CN E9 N >1 O 0 J Packet Pg. 189 M N (D N L CY) L 01-1 A�0-1 W L �M w (1/�� ` , M W O L N 'L O W CL U> C,6 .� o J 9.C.a Packet Pg. 190 K-. �A Packet Pg. 191 Ln 2 N O NT N4 � m 9 „ a Y s L = CD _ — r — Na o - c V a x o a - IF 6 a Packet Pg. 192 Fla- U v (n L m � � o N (1) Q u U L L N U W t W C Z W >� �� Cn E� nV) W �} O L ) U L N U O U� O O U N N Qo'Q>''Q� L ✓ L m Q� � N N > D H N N> N N N N N N 05 � � V)- V) V) O V)O cr) � V) V) A A A A A � A A }� A A A A A A A A Packet Pg. 193 U w O n A 0 .N N > O� l i • c � 0 0 oU co -- Packet Pg. 194 V) O .0 E E O LJ N O N O O } O N N 3 aD •� Q C � � E Q O w 7 �- C N W ,� r a A A a A Packet Pg. 195 O O u J a A N H O N U 0 n N "' N Ln m U Ln O O L �V) 0 O O C Q Q ovo Packet Pg. 196 9.C.a Packet Pg. 197 9.C.a O W W - z � � Q Q � Packet Pg. 198 L N O z u O a� — O V V W x J O � V X Q O V � O � V O 9.C.a Packet Pg. 199 U) J H O o Z W `W co M W N H N N W O Cl) N � ,,V/ � ^^ Z DQO� M H W mLLiim LWLOJ0 H U ZVO O � a W W L2 r J o U OLL V/ IA LL 9.C.a a A Ol fp N a N W U W � W LL LL m a N N tD N N a V N N a � � o 0 a w r � T N b W N J N N m V N n N W N o 10 M N M t0 O Ip ro O D ro IV D c Ol N N (ai A N N IL p N V! � N J N N M OD h 1 A N O V A A N 00 N A O � N 0 O N M 10 I[1 Gk b OD N ID t0 O N N O1 M I[1 A N M tD O N V U tll N IL O N 3 O a N o 2 t O ^ Z 3 U c w O Y J W Q U y J � m a u g > o E c 3 J 02 N 0 O L C m 2 O 2 O Q O W O 0 O U m 3 y 0w 2 a p `m U } 2 U } ¢ U } z 4 N U i Packet Pg. 200 I � 4 a � cr � I ' x x x x C q d sra o o C Swi {V I^r A•.. LS 1"d T T R['y n LO 4 M w CD CN {� P+ Co O> CN CCo h RIG Ci C"9 '~T N r r Lei � I I li `L. li li Li �L r Oo N N CD (N N cfrl s(1i v2 w w �. �s a�thC w E m x cati w i 9.C.a Packet Pg. 201 i I 0 0 Q N N r 0 V 7 M N 7 N o q rn rn m m v, ayo o ti m C+ mr IQ (e m a, q ry ry 7 rti e ryp} (o Clp h 6 00 ti 17 N t0 d N �^ Oi N m 0 w 0 a m pp0p Qp4pi GO o5 M �O�JJ m m m Ci (D N dN m I w f0 m f0 01 N m 1f7 Cp Ip � 0 � U R. 0 � m E A LL Z A U. ' L: 7 ':6. m ro E F EE E L E E F 2 m� E 2 u> i LL LL n2 0 Z❑ a LL LL 02 0 2 0 m a 0 C N N N N N N N N N N N N N N q N0�411 N N N N N 00e� gee e e 'e 2 2 2 M 2 E>> 7 C N p 7 p 0 v v d 77 �s�����as — — — I 3 'o o 'o E E EE E U u u u w w w w w w w w E E E E E t} UU UU I O D U u I uu U W W W uw 2— i i i 9.C.a Packet Pg. 202 N - 4 0 I � Q N CoG V) 0 Q L 1� a Q C Q ai 0 0 Co m 9 X Q F c } 0 u Q [fl N L 0 0 N 0 u x ro r 7 0 u a 0 u [7 N a m m N M f�0p'� (rym�, rn �0o, gpry� o; rn ©M© pPp rM1�pp 10, Co C m N M 0 7 N M P 0 r r N M 0 4 Q! r P N M L6 ti L L 0 0 6E i A 20 z m li4 z A i9 LLQ c m 0 E €( ro €UE W y0mOiy0 v O qy"� y0 a LL LL a O Z 0 0 LL U. 0Z © Z 0 0 LL LL 0Z 2 N ryM N N N N N N N N 1 1 2 2 1 1 1 f LM n ti G 9 M M M n� N N N N N N N N z z z z z z z z Packet Pg. 203 ati ci CD C+} CV C) 4V Co Q { J 0 C 0 �dl C3 41 +3 i? l!F 0 t) x 3 0 Q D t3 I 0 e � � 8 I H pH CN r {C Oe S�f+ fl6 N N � N r3 Iti � 90 M C O'p QD � `" 3 INa v CN �. Lci. "' Cr "'ro iV nl NO Fl- L- Cl i•�'7 p Ch Cr) Se') I— Cl) IG- -e C lt'i A IN � N AMS v k7 I C5 C5 3 2 2 L L t 4 IL lL L2 li X Lid if LZ F o� Wp Q z w w Z ti SI a ` ' I:z r� o u. w CLQ w L w Cr z � � CL a g ��4 C3 J ? J w CC W Q -Q J c O W M Q C7 W � a I Z C3 CL Q 1 a t[ (o Co4 C:, 9.C.a Q Packet Pg. 204 A i i I h g H A F�- N 1�h r � 4pp1 O � ty Ip O � G ry r p1 rym r mj ep- V �Wp 0. N � 01 G�i. W N O rrp frb � Nry1. C M1 � m � M it1 r FyTi W a - 4[y w Vi ui pp I� F Qf ^ C'1 M m iN'1 •1 96 � � � � W 0 0 0 0 0 0 Z 0 0 0 0 0 I 0 �wwwww �o 0 J < 2 2 fl 0 O fl fl - F 0 0 z z z z x Z Z Z z o o a o 9.C.a Packet Pg. 205 3 tip T fV �7 N 7 N 'C -r N 4i 4TT � f`1 S9 N N � M T II) spry r ILJ rip IIi ry� fQ N M N ti 9 9 9 E E E > > 0 0 0 2 Z 2 m m � 5 � gdd E E,o � E E Ea � � � E,E E q N LL LL LL LL LL LL ? L Z Z N N N N N r R p r 9.C.a Packet Pg. 206 � CIA � Cl> CA � 00 dm c ::3 � � 0 � g 03 E 0 p : � � M � Cl 0 � C) * � � 0 L) � 0 � ) » . k ® % 2 � � � � \ k � + Q � k jF 7 k � < g 2 2 2 ¢ ¢ 2 2 k 2 ¢ ¢ _ � LZ m � �� �� �k e 3 2 0 Q � �b CL CL D4� :s &�7q � 2 22�m ƒ w BJEE 7 7 b777 / �2 %0&9 � §.C.a Packet Pg. 207 • V N i V — LM Q z Q L W N a� m W 9.C.a rr L Packet Pg. 208 g.C.a Ic' . kq fCD �) C #fC3 � ! ; r g )rz . !R., ; \rz aet 3 ! ! � I a E 0 R \Cnf " 7 / )/2 )d3 0 U _ g ƒ @ � � m -2, . TeE m4r !Cq�t i ( »« !& »g- i�\ �-- o- r n §Co r K ;r ig} Co ! 2 � $ 5 / 7 Packet Pg. 209 9.C.a C, O N O cV O N r N O N I N N 0 N o r 44 O Yi a� a Packet Pg. 210 §.C.a \/}) 3uea eeee - § w ■ Go a f ( ( § q w ) \ } } J Oct km k E \ ( d o w A a Packet Pg. 211 9.C.a o, a - 0 Q rr R m f` m N Vmi Ul ri N � �rj �vj KF N m m n v cp ro m b � M n a N m M Packet Pg. 212 9.C.a N l0 I4l� r-I -:zr 0) I*% N Ln 00 ♦ I l0 ri I� O ri M O O O N ri ri ri ri _ o •o L ®w ® • « •' Q LL ea _ LL fa ~ 0 9 RD x Q LL Vi a ° O1 tp O i E Q o • ++ LL C O q* 0) N N r% O Ln 00 Ln ri r-1 Ln 41 m 41 + LA Q O L f0 t O LA o ai O O CL) s LL C7 Z = O a Packet Pg. 213 V- 0 0. E 0 m 0. z LO /Ln x Cq CD Co U! m1� C14 -0 W- C9 Lri Lo Packet Pg. 214 9.C.a Packet Pg. 215 9.C.a G Q Packet Pg. 216 IA 2 O O J — L z U W Co -�C.) _C O � ��-- N WLL. co co o � E LL.L BCD aCL > Co O O U � O m ♦--' U co O O Q O �O z � C � CO_0 Cn mCAI w CM aj -:I- CV LLI aj CD C- W ai a) a) � w 0 a z W i W cn 'C O_ E cu U O �--i cu C/) 0 Q U U �0 V ) a--+ 0 ca .L O LL 0 O7 .E cm .Q co cn 0 cu J cm .O • ca U m N cn caca aj . O • O W C) O O LL w N cu Z cn O O Cn L Q N cu Z • cn W U 0 Cn C- O cn ca .L � cm cm E E Z E z `� W J O > �� C� CO �CO W = L CO � L � Co U) �--' J V0��.= w � C/)� ocn Ou C/� +� � U >-. w Uca co CoU co co a`".� CO z 0 COca o Q 0 . � s, LL LL Q H O O LL W H N Z U u a u am L L N 0 N a L cu N LL 0 c 0 E 0 u JM Vz IML 4 R8 N J Q u z a z LL 0 U) O 0 00 olse CU o �� U Ca N CD a- 0 U a)X N N � N � O x or_ CUw 00 0 LO z co Cl) O 0 co I..L 9.C.a V -L d LL N V 00 ro m �w 00 hj N � W 5; 3 N N Lilo O� 0 j LLI W� as w`D O LU d L �N _ Q a o W I Ua C aN (L M. r� W a 0� m m O > Of � m m ^ m 'v l u ¢kD V) W2 0 d'dN ww 0 y L a . 7 RE o WIT r"I (L/�Z0Ln L O N Q - a Wiz /� \1 LU t G, w a 1� DN M lV z (K�= w tri a Q 0 a L, o Ln 0 W W 10 LL. W �a ..0 aLLa 7 0 .. d J vNi a� N W a 4O.'N (A1 • • Q d W v z� W QO = a I a Q Packet Pg. 222 g.C.a -4 ■ -.4 ■ . �.���� � § aa( 4«\ 677 7§) })2 72) )[7 0 � 9m§; §\ 2(\;\ f00 ƒ[j#§t10 > 9\\;) !§ §/\;\ }(\;\ §t\) $/\§ k\ =&5; \ , ° ■■ } f/},/ }\,\ \ { � \ \ \ \ , E ` { ■ / / _ ƒ ~ }( Q Packet Pg. 223 §.C.a - — � ' � ' / • ' ■ ■ e § § z 1 w f = ' § \ \ \ § k \ Fr; q \ ƒ I \ ) £ i - ON w > z / \ w % / > $ 0 q \ > CD 04 LLIƒ J / / ZP / + $ k \ 5\ 5$ F h/ ■ § J $ ¢ / / / \ / / � 0 E J � \ 5 J ~ f © � o_ \ IT o k � \ / > / 4 a ¥ ? IT f q � � p $ / t E • 7 f/ / p/ 2< r o z ± / v > 2 N > 2 \ / / V) Ln z § ƒ Ln 7 0� o J\ k E c 4/ --Cl k b 0 a> o _ q La\ / f \ $ W. 2 ? 2 \ - \ \ 2 U LL « k § w+\ o r $ G¥ o m G 7 a 6ƒ 7 LA g � f? 6> r 7/ w> J R%> N 0.b k � � \ \ \ / ro 2 -- $ ] Packet Pg. 224 ORM O CD CM ci -e rN-I ri L + + + + N LiJ i H rn 'N O 41 In N w ri Ln 3 + W+ fA+ + 0 IA a, lD N lD I� c O c Q1 N N W M^ LA M p 0 + O M 01 M + ^ 00 en + a a a0,= (AO L Z C ° � N ) 3 0 N H y N A t > 0 LL N �"� Vf •L � i 0 dA c0 a 0 n H O a 4-1 H �Now oft L �Ln o y 0 Ln Noo, r4 NR, M in Ln O O 00 co O Ln LEA M O + M Gl ^ 00% ri LA w 00 d` 00 + N + + as a Y D ? N ? 00 O O NJ to GJ H Ln co 0 . w ui 0 U u M 0 LL 0 a s H +� N 0 O LL 0 ca (A 0 0 1 lz a W r, to loom Ln cx 4 4 -oco m 2 I 0 4 a \ y v O� / @g a NIS c ��r J W4 �i N � � Cl) �La Z�MJ" LM L�oas V Z = O � 0 0 c� 0s G I Lu 44( 17( Q a CJ G L- o C o w ON O c a �O CO cQ o if O O 40 U U O �U L' tE 4� o (D o o Z c O 4 Q(o) i O 0 O U z o 9.C.a Packet Pg. 227 N 7 N N G O 4-) m 4-J 9.C.a Packet Pg. 229 9.C.a G r M N M N O N t V L C� 2t L 0 N� LPL L Q. L C� G L c.i Q Packet Pg. 230 i Q� U a--+ c Q) L O m E (n C� C L N o a� a� V ro ro N i o N Ln — U O N = � N (U _0 m aJ o E E w of 4- Q 0 N N C G o E o V v Ln c c CL z E N G O U J a 0 9.C.a 0 c L a 3 4 C Y � O L � L C O M U O 04 C � Cl) N O O O N N t � V L fCC C � � O 0 LL Q 3 J Packet Pg. 232 r w w a v a o Q i Q E S o m u m ~O N on G N O 3 3 z v g v z E m s u 9.C.a M N Packet Pg. 233 8 / E CL \ 2 o a _0 e 0 ƒ \ f \ ƒ $ § \ g ƒ LLk LL f 0 k b 2 \ k f § \ ) ƒ 0 x 7 \ S \ _� 0 / $ / $ LL \ » � _ k \ § % m \ m o / > $ ° � f / \ 2 0 0 § > 0 _0 \ k \ $ & 3 \ o § S 0 e LL ƒ $ 2 0 » % g ƒ k 5 $ o a § 2 0 0 7 CL o \ ƒ % \ $ § \ a 7 ' 0 � 0 \ 0 ± $ 3 $ §.C.a m q A CD q _ k � � 0 � � k � IL � \ m � E / Q Packet Pg. 234 0 0 0 Lr) Sri 0 u) u) m 00 00 Lr) � .4 of i a) c C 4- (3) V) V - C V) i t U T) � t � a) Q a -' E c O U —_ f6 c O LJ O 4-1 M aJ O, O, a � co �. aj � v �' on v — _O O O O " a 2 2 O 9.C.a Packet Pg. 235 0 0 C) 0) C) 00 O CD r M N 0 O Lf1 0 O CD O M 0 O N o Packet Pg. 236 9.C.a C r 9.C.a in ate-+ ° ° v t OCtun Z •� •N NO + =� ^ Q Q i f0 i a= L.L Q > U O a1 �n O f0 O a) _ L L •� L fa N � 0 W � a--1 bA a1 O a1 �1 E p 1 a) Q) � p� U .� 0 L U,L M = m O vmo a"1 O L +, +; m W.- o QL w 0 m 0 C L N O C O ON ul cc 0� >, >• � i C a1 N L O +, 0 c r-I O O mo m c�i� O O O _� 4— N _ 0 +� O (A }� O_ V � N Q1 . V a -J L LA C6 VJ Q o o Q o v o L O °oQC) }' a�nUoo uCLO — >m U — LM O i " D U i 0 L. C in .- 2- 4 LLM W N }� > p " p cn a1 f ° > m �_ - O N ' ^ N, E L �' O s U � UA _N ro E + - O a) C0-0 E~ cc i LL •L N O +- �\ W_ -0 O p 4-1 4- MU0a) � � Q�Ma) `o aj ro L p :3' C6 a op E Lu 4-J a--1 O U >� N a1 E c i ++ a1 a1 :Ep °U >� Ln� I ELELN U E L(IL) i E Y ) Q a _C Y u} Packet Pg. 238 9.C.a U) O I al U 4— Q cn _N m O E E O Ln O V) O O ca +� O c� +� Y in i U ate+ ate+ 0 aJ _ cn ,N 4J Q Y fB f6 fa U v o o U Q s a.ob.0� �� N =5 O(1)� o o o o U 7a v }, ++ L CJ C1A Q s C: CL J o C O a� c� ado 0 C) U m s a0 0 O v U U Y v O a� `n a)+� >' E E > +j ?: CL s to — U 1 s r-j 1 ' r # i J� * L+ o m N E Ql � N Q) LO Q v o � m ono U N v C�, LO E _ Packet Pg. 239 9.C.a a E )MON. O O � e ea Oo p co dK a) i � aJ O = .- a) � VMJ N (3) Q 4 -+ N i� � U O c U c N coO U � QJ � ate-+ p= i QN cD _ p m ro U�. 4A N U fB E CD O O 00 E O N Q1 4- Q) Q1 N in N to aJ bA Q) i Q) i Q UOn > a) p � � ro � O Q =5 �:^ C� +Oi+ ate+ 48 U i' OU �_0 U Q IL n 1 Q s bA .- � p �, 4- >. O 4 N Q�� CL U 4' co N L � N 0 � _ >' L ZA O U � bA ca _ Q) � C p - C 4--+ Ur)� p _0 � (D N ca O v U tabU Q) CB o U i= N �O O O �4 ` �•- Opt X� � � � � (� � d m U ++ ++ Q) ++ a- N d V' m L O N 9.C.a O H O U O Q w it _0 o - ems � N N M s 0 0� �o�s Q) O os N CxA osrn �-0 � cc ca U � -C O N +Co —.0 O i Q�s r,4 4-jm O bn U N C s a D 0 O� O +, o 4- N CDems a� � N+� E ro ro E Q 4--+ O N O S .O C)N cc E p 11A tj +� O > >1 Nis N,_N U' dJ a-- v� p 4, O O— O +- O O O UN�o -0ca�_Ns 4—, vi '} m N 0— i s O ca ca 0 Y N N0) 3 -o 4' Q IE aJ C)4-J w X ONO N U 0 S +' � +3 0 �� c/) u<u N °N4�-0� 0— m - a 0 CL � � i � � 2 O aA N N N � 2 N �-o aJ 4 N C O �� �3:ULLr-a o �4-w U U W i a - Packet Pg. 241 -6 2 � s m 0 2 | § 2 E LL Sus �m 0 CL m J o g U 4-1 o ■ E _ w \ { E \ a k \ / E / � r @ aJ � t ; / / � \ > § \ �E / / ® % E u 2 ƒ 2 0 _ m 2 \ 2 a � / \ .. � § 7 ■ k QLL =2 c a E � k z Ln � o 0 ® 4 LA -0 kLA P 0w ° 41 oLL § k_E >. LL m f ° / / Z �� . o� E o o t o t U g= ¥ tA 0 j\ CL m/ 2� E( o( k 7 a CL . LA § 'U \ ® / 0 c o�m ( / \ \ � « / O 0- / � � E m � � > u o u � ■ E m 4-1 © o m ■ f E m o // 0 E ƒ\ E ® E O [ _ ¥ g = 2 m o 0 & \ £\ a£\ \= _ 2 q> 1 o " k#= " U _ ° = / 2 ƒ r _ / k k\\ V) Q\ J k a/ w</</ Packet Pg. 242 on 9.C.a Packet Pg. 243 9.C.a ri t M N Packet Pg. 244 1 Collier County Tourist Development Tax Revenue 9.C.b FY 23 TDT Collections Report 28-Feb-2023 Fund Reporting Fund Adopted Budget Updated Annual Forecast Budgeted YTD YTD Actual Variance to Budgeted YTD Beach Park Facilities 183 184 193 194 195 196 198 758 1,175,500 1,318,351 362,766 505,724 142,958 TDC Promotion 11,544,400 13,190,366 3,562,668 4,740,570 1,177,902 Non -County Museums 627,100 703,308 193,527 269,132 75,605 TDCAdmin - - 0 - Beach Renourishment 12,799,000 14,354,382 3,949,845 5,504,749 1,554,904 Disaster Recovery - - 0 - - County Museums 2,000,000 2,000,000 617,211 1,085,425 468,214 TDC Capital 1 4,688,800 5,258,601 1,446,991 2,017,614 570,624 Gross Budget 32,834,800 36,825,007 10,133,007 14,123,214 1 3,990,207 Less 5%Rev Res (1,641,700) 12.15% iOver/(Onder)Bud Net Budget 31,193,100 Collections Month Reported Actual I Cum YTD % Budget Collected to Date % Variance FY22 Collections % Variance FY21 Collections % Variance FY20 Collections Nov Dec Jan 2,354,075 2,646,668 3,711,512 2,354,075 7.17°% 4.59% 98.49% 68.44°% 5,000,743 15.23% -9.02% 66.79% 27.960% 8,712,255 26.53% -17.459/6 29.231/6 15.730/. Feb 5,410,959 14,123,214 43.01% -9.39°% 52.991/6 19.160% Mar - 14,123,214 43.01°/u n/a n/a n/a Apr 14,123,214 43.01°/u n/a n/a n/a May 14,123,214 43.01°/u n/a n/a n/a June 14,123,214 43.01% n/a n/a n/a July 14,123,214 43.01% n/a n/a n/a Aug Sept Oct 14,123,214 43.01% n/a n/a n/a 14,123,214 43.01% n/a n/a n/a 14,123,214 43.01% n/a n/a n/a Total 14,123,214 14,123,214 YTD 9.63% 53.82% 25.95% 36,825,007 Budget Comparison 5 Yr History- Cum 5 Yr History- Monthly Budgeted Collections Actual Collections Budget to Actual Variance Updated Forecast Nov 4.2% 4.2% 1,365,982 2,354,075 988,093 2,354,075 Dec 9.7% 5.5% 1,821,219 2,646,668 825,448 2,646,668 Jan 18.6% 8.9% 2,919,311 3,711,512 792,201 3,711,512 Feb 30.9% 12.3% 4,026,494 5,410,959 1,384,464 5,410,959 Mar 44.7% 13.9% 4,555,896 - - 4,555,896 Apr 62.0% 17.2% 5,656,127 5,656,127 May 72.7% 10.7% 3,509,645 3,509,645 June 79.1% 6.5% 2,119,755 2,119,755 July 84.8% 5.7% 1,867,801 1,867,801 Aug 90.5% 5.7% 1,869,836 1,869,836 Sept 95.1% 4.6% 1,517,914 1,517,914 Oct 100.0% 4.9% 1,604,819 - - 1,604,819 Total 1 100.0% 100.0%1 32,834,800 1 14,123,214 3,990,207 1 36,825,007 % aver/(under) budget 39.4 % 12.15% Tourist Development Tax Collection Curve $9,000,000 $8,000,000 $7,000,000 $6,000,000 -euaaerea <ane<uo: $5,000,000 �A<Wal [olleRions $4,000,000 $3,000,000 $2,000,000 $1,000,000 o -5°° t, Month Reported 2 r Q F:\OMB\TDC Revenue\TDC Update Report\2023\TDT Tax Collector Reports\04-TDC Updates February Packet Pg. 245 (spodaa aau:Ped BUROIaew : 4MPZ) aged Z £ZOZ tienjgaq anuanaIlodl :ivauayoeuv N 6 a Y U c0 a O LO O O O N O 0 0 N O F.- O O) O ' O) ' N O N r° >- y y} V N c- Ln It 00 O CDLL U p CO O T u 't Lo a) O U � � (0(M M c— T cp — f0 — f0 — f0 — f0 — f0 — f0 — 03 — Ln O R y T T M R N 06 h Ln O C C C C C C C C L6 81 c6 � C (O N T T N > > U 00 0 It O N O LO It V r ti Ln � ' ti ' V CO N '0 >- Vl O Ln O O) 't LO co I- M m `m LL O O \ \ \ \ \° U Lo r- N � O U 0) 0) Cl) 0) (o (o (o m m m m (6 N Q Ln T N R N 00 CO O) N C C C C C C C C O CO N Ln LO > > U 0 0 N O� O T 0 COO I� COO CO Lcj 00 N a7 O O C N y O O -0 M LO CD V M Cl) O o \ 0 � 0 o e N y (O V� O N O O) cu f0 f0 f0 c0 c0 c0 c0 M O N M M p" an d LO O M — C — C — C — C — C — C — C — C CO O o1 c 01 M > U N pp 0 La Ln W (O 00 O 04 0o CD O O (D in O M N 7 �rc2CDM Cl) M M M V O CDM (O CDN _N u *' O O O y Q O M O) T O I� LO M CD O L() N O N 0-0 o 0 0 0 0 0 0 0 0 0 0 0 V N y M " N L() � - N V) 0 0 0 0 0 D 0 0 0 O -0 Lp r M m Ln (O C'M M M M co M M M M>. O N e d T N U � a o � U N C) 0 0 0 O 0 0 0 0 I LO M It LO t Ct v O N of C) T i O () 0 0 00 0 r I- O � O N T N T CV T CV T CV T CV T CV T CV T CV T N r N O r N a) O W V O N M c'7 c'7 c'7 c'7 c'7 CO CO M M M CoT LO O I- O (O M O CO >, Lc) CO O O T c1- N T N T N T N T N T N T N T N T N r N r N }. 0) d N N �t N M Co E N LO 00 � T 't't't't't't't T T T T T T T cY T 'q r LL w p O U Q LO 00 N O) N r— O (0 (O T Ln LO O) C•e) t C•e) t Ln (O 00 00 -O > O p) (6 � U) (O I T O_ r N O 00 00 O) O) O) 0')O) Ln m w M CO I'-M LL N N M Lc) 04 o N ro v J Z C ++ 7 N E i O O O p O N@ c�6 C CDU@ O O 11 .0 O u n Ln C Z 0 LL 2 Qzi Q O ~ Q. y Y m O E a+ c C N 7 f6 O s d m U Q N s U N 2i cats U O U m N O U O LL coZ m 0 U Ci (spodaa aau:Ped BUROIaew : 4MPZ) aged Z £ZOZ tienjgaq anuanaIlodl :ivauayoeuv Lo 00 N m Or-- 0 0— Oq- m ti o I- W— LC) M N� 0 O M— � O� O (O LL) O) 00 : O � 00 00 m 00 O 7 -0 N V O O LO O O O I-- O�-,zi Ln N r m Ln � — Ln M O— O O — O N 'a 0 N N M LLB 4 LL) M N r (O Q O M U. 0 m � O (wO O O 't N ':t N M Q V M N 0) 00 CA 0 R rn 00 FZ M a) = ai L6 - > m ;daS 't < 00 � Ln 00 N L Sny y r� O co CJ L 0 LO u� O) V O O R .2 LO N c 3 +r U y M cc r O AInf N N CO LO o c� U GJ 0 aunf N O (O L- LO LO (O 't O O V 0 -- O O N't LO O M— O a� O O N M V 00 — w L� 00 00 O o0 00 a x y O Ln of (c Llj cc of of r— of r v Q � Ae w ++ (O N N 0 0 O (O (O O M � O N V co 00 O LLB (O LLB 00 00 LLB (p 00 Q a y— N 4 4 K) M N-7-7— N M m j AVo o E o Q O 0 0 0 0 0 0 0 0 0 0 0 0 o N Ln Q1 co Q1 N r- Ln r- n l0 Ol O Jevy i �' Ln 00 c j cor-I r,r-I O LO Ln Ln � 00 GJ o qa, � H Ln �L Q uef o 0 0 0 a,� 0 0 0� 0 0 0 oo 0 L o o 0 � N I,, l0 01 I,, O n 00 Ln a --I O O U V m 00 ei O M qT -;tw N N I, Q1 r, -�r co O Ol Ln m O O O O L 0 Y 2 i AON u) 0 0 0 0 0 0 0 �* o 0 •L 0 0 0 0 0 0 0 0 0 O O O O O O O O O C 0 U M O i L m+ U 5 = _ +� _ (6 V1 E zo�LL2i< (0 Q n3 C 5Qcn0 0 U 0 O U d 00 ti N 6 a m Y V LO a 11.A 03/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: I LA Doc ID: 24933 Item Summary: Tourism Staff Reports Meeting Date: 03/20/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 03/10/2023 10:53 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 03/10/2023 10:53 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Geoffrey Willig Attorney Review Geoffrey Willig Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 03/10/2023 10:53 AM 03/10/2023 10:57 AM Completed 03/10/2023 12:31 PM Completed 03/15/2023 3:38 PM Skipped 03/17/2023 8:55 AM Skipped 03/17/2023 8:55 AM Completed 03/17/2023 1:37 PM 03/20/2023 9:00 AM Packet Pg. 248 11.A.a Paul Beirnes DIRECTOR ACTIVITIES — February 1— 28, 2023 TASK 2023 Strategic Planning Projects 15 Collateral Development 41 Staff Planning & Development 27 New Projects 12 Current and Upcoming Significant Strategic Initiatives Deputy Director of Tourism: Interviews for candidates have taken place and the lead candidate/s are scheduled for in -market interviews March 13. Marketing Campaigns: The winter targeted campaigns are coming to a close in the Northeast and Midwest regions. Beginning last week and running through the end of April, a nationwide Canada 's Weather Network campaign will be running with a strategic effort of generating spring and summer visitation. Monthly Activities Trade Shows / Tourism Industry Conferences • Attended the HSMAI annual meeting in LA on Feb 23rd where I also received acknowledgement and award as one of the top 25 Extraordinary Minds in Hospitality. Tourism Industry & Intra-Division Meetings • Executed destination integration within the February CHUBB Classic golf tournament broadcast nationally featuring our destination within all broadcast elements. • Attend all BCC and TDC meetings promoting all agenda items relating to Tourism, Arts & Culture, Amateur sporting events and Sports Complex operations. Staffing / Development • On February 16 & 171h conducted a series of interviews with candidates for the Deputy Director of Tourism role • On February 13th Azucena Arenas, joined the CVB team as our newest member of the staff in the accounting team. • In the absence of a dedicated sports sales staff, I continue to facilitate in good faith much of the roles and responsibilities relating to the effective bridge between Tourism and the Sports Complex in order to ensure and avoid compression during peak season. • Conduct weekly scheduled one on one meetings with each of 11 current staff reports • Conducted assigned / required Collier University training • Monthly meeting with Deputy County Managers Dan Rodriguez Packet Pg. 249 11.A.a Strategic Implementation • During the month of February continue to work with our research agency to execute research that will be conducted in the northeast and Midwest among consumers to evaluate the perception of destination readiness post hurricane • During the month of February conducted a series of meetings and conversations with sports facilities companies and internal staff regarding upcoming series of sporting events occurring at the Complex • Met with the new regional director of FEMA on behalf of ESF-18 Marketing / Public Relations/Communications / Sales • February 61h conducted a 5 minute morning TV show interview on Hartford's WTNH-ABC affiliate • February 81h made a tourism speech to the Florida International Club surrounding the recovery status of Collier County • February 28th conducted an on -air interview with WINK -CBS relating to tourism and Red Tide impact • February 17-19 attended and hosted media at the CHUBB Classic golf tournament which included extensive broadcast bumpers and commercial segments within the internationally broadcast tournament • Conducted a number of on -air interviews with Canada 's weather network surrounding the upcoming nationally televised campaign in Canada during the month of March and April • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications Packet Pg. 250 11.A.a Arts and Culture John Melleky —Arts and Culture Manager 02/01/2023-02/28/2023 TDT GRANTS AND OTHER GRANT PROGRAMS • Responded to questions about the grant application and process — held meetings with organizations (listed below). • Attended training for Panel Review set up. • Set up panel review process in the system. • Worked with various organizations on their financial reimbursement submittal. TDT GRANT PROGRAM MEETINGS II •� • 02/07/23 Naples Art District 02/14/23 Artis--Naples 02/16/23 Naples Art Institute 02/24/23 United Arts Collier 02/24/23 Artis--Naples TDT GRANT PROGRAM TIMELINE FY 2023-2024 CYCLE 01/23/23 Grant application portal opened at 9:00 AM. 03/03/23 Organizations can submit a draft application for review prior to the grant application deadline. Draft submission due by 5:00 PM. 03/10/23 Draft application reviews finalized. 03/24/23 Grant Application Deadline — 5:00 PM. April 2023 Grant applications are reviewed. 05/22/23 Grants approved by Tourism Development Council. 06/07/23 Grant contracts completed by organizations. 06/27/23 Grant contracts approved by the Board of County Commissioners. GENERAL CVB PROJECTS • Database project — finalized categories and subcategories. Developed survey for partners to update their senior staff listings. • Created a timeline for the team to begin data updates. Packet Pg. 251 11.A.a PUBLIC ART COMMITTEE • Created the public notice and board materials and held the February committee meeting. ARTE VIVA! - HISPANIC ART FESTIVAL Worked with Naples Art Institute, Marco Island Center for the Arts, and the Immokalee Foundation to develop programming for next year for iARTE VIVA! • iARTE VIVA! Event Attendance 02/09/23 Artis—Naples —On Your Feet 02/26/23 Gulfshore Opera — The Barber of Seville OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attendance at various arts and cultural activities throughout the month. ••c 02/06/23 United Arts Collier —Arts Mixer 02/07/23 International Festivals and Events Assoc. Arts Virtual Affinity Group Mtg 02/08/23 United Arts Collier — review of organizations for Arts and Economic Prosperity Study 6 02/09/23 Artis—Naples Love Stories — lecture by Dr. Lucy Peltz, filming of Dr. Feltz 02/09/23 Norris Center— Introductory Meeting 02/09/23 Naples Art Institute- MC Escher Exhibition 02/09/23 Ikebana Society — Ikebana Show 02/16/23 Artis—Naples — Marketing Committee meeting 02/16/23 Marton Vero — sculptor — introductory meeting 02/16/23 Collier Area Transport- meeting to discuss advertising possibilities 02/18/23 Florida Stone Crabbers Association — Everglades Seafood Festival 02/22/23 Naples Therapeutic Riding Center — Introductory Meeting 02/22/23 United Arts Collier— update meeting 02/22/23 Naples Art District — Artful Arrangements 02/23/23 Florida Department of Health — Intro meeting on Public Art Opportunities 02/23/23 Gulfshore Playhouse — meeting on marketing materials 02/25/23 Naples Orchid Society —Annual Orchid Show 02/25/23 Naples Art Institute —Art in the Park Show 02/26/23 Grand Piano Series Packet Pg. 252 11.A.a UPCOMING STRATEGIC INITIATIVES • Database project — assign records to staff and begin data updates. • Complete implementation of panel review of the Tourist Development Tax Grant process. Packet Pg. 253 11.A.a GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: February 1— 28, 2023 2022 2023 Number of Meeting Planner Contacts 97 in 2022 75 (vs. 61 in Jan; 71 in Dec; 56 in Nov; 85 in Oct) 25,719 35 leads sent (vs. 23 in Jan; 23 in Number of RFP leads sent to hotel Dec; 27 in Nov; 26 in Oct) partners 25,981 potential room nights (vs. 9,726 in Jan; 17,926 in Dec; 21,031 for Nov; 14,976 for Oct) $15,632,209 Estimated Economic Impact (vs. $5,271,115 in Jan; $20,417,869 in Dec; 10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 2 group booked 6 groups booked (vs. 2 in Jan; 2 in Dec; 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for $79,791 direct 2,421 TRN $1,534,837 direct Period booked spending El; spending El; (vs. 1,500 TRN in Jan, 244 total room nights $705,664 ; 632 TRN in Dec, booked $335,140 DEI in Dec; 1068 TRN in Nov; $754,027 $605,363 direct spending El; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement (RFPE) 3 In Feb 2022 10 For Feb (vs 5 for Jan; 3 for Requests Dec; 6 for Nov; 1 for Oct) 1 Carfax 2023 Fall GMU Strategic Mtg Oct 2023 2 American SIDS Institute Sept 2023 (FY24) 3 Constellation Energy Direct Travel May 2024 4 Violand/Sagan Events Nov 2023 FY24 5 One America Leaders Conf July 2025 NG 6 FL Network of Youth & Family Services Sept 2023 7 AAAP Dec 2023 NG 8 Wells Fargo May 2024 NG 9 Marsh & McLennan Companies May 2024 i O a a� Cn E N �L 0 H 2 Packet Pg. 254 11.A.a 10 The Options Cleaning Corp May 2025 Number of RFPE's to Contract 0 in Feb 2022 2 For Feb (vs. 1 for Jan; 0 for Dec; 0 for Nov; 0 for Oct) Client Site Visits & FAM'S 1 in Feb 2022 0 in Feb; (0 in Jan; 4 in Dec) Hotel Partner Site Visits 2 3 Naples Airport (vs. 3 in Jan; 2 in Nov; 17 in Oct) Number of Shows Attended 0 show in Feb 2022: 1 in Feb FL Encounter (vs 0 in Jan; 0 in Dec; Nov FSAE Meeting Planner Roundtable; 1 in Oct (IMEX) • Joined the CVB team on February 1, 2021 EVENTS ATTENDED Visit Florida's FLORIDA ENCOUNTER 2023 West Palm Beach, FL Feb 2-4, 2023 Successful appointment show with over 33 formal appointments and networking with additional meeting professionals. Chubb Classic Women's Executive Leadership Day, Feb 15t". We were an official sponsor and invited 2 clients to join for this afternoon event. Hotel & Hospitality Industry networking event Naples, FL SALES ACTIVITIES • Planning for Prevue Meetings Custom Webinar • Working with Randy Antik/Cathy Christopher/Suzanne re: Imagine Solutions sponsorship of March 2023 event • Finalizing upcoming travel calendar for me and Midwest market representatives Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 35 leads this month (vs. 23 in Jan; 71 in Dec; 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 2/1: Visit Florida's Florida Encounter - Appointment Requests • 2/1: Processing payment for Retreats Resources NYC Event • 2/1: University of Chicago School of Business — Convention Services Meeting assistance • 2/2 — 2/5: Visit Florida's FLORIDA ENCOUNTER in West Palm Beach; Appointment Show Packet Pg. 255 11.A.a • 2/6: Site of NAPLES AIRPORT with Zsc Burch and Amy Arciere • 2/6: Sandy Rim with Meetings Info re: ABM 2024 group • 2/6: Working w/ PCSC for RFP for National Field Hockey Coaches Assn Annual 2025 • 2/13: Assisting Liberty Mutual with off site venue for Manager of the Year reception/dinner • 2/13: Working with Northstar on Incentive Live 2023 and Destination Southeast 2023 • 2/13: Carfax RFPE for Oct 2023 Naples Grande or JW Marriott • 2/13: Sandy Rim MIM Meetings Info LLC re: Food Tours for Clopay Corporation in May • 2/14: Chubb Classic Evening Event at Tiburon • 2/15: Chubb Classic Executive Women's Day at Tiburon • 2/16: American SIDS 2023 Conference at LaPlaya in September • 2/16: Follow up with Miguel Burgos at KeyStaff for Tourism Assistant/Executive Admin Asst. • 2/16: AAAP RFPE for Dec 2024 - Naples Grande • 2/16: Wells Fargo Real Estate Conference RFPE May 2024 Naples Grande • 2/16: Deputy Director Candidate Interviews 2 • 2/17: Deputy Director Candidate Interviews 3 • 2/18: Chubb Classic Networking • 2/19: Chubb Classic Networking • 2/21: Processed CVB Membership in Destination Reps • 2/21: RFPE request for Health Choice 3 year deal JW Marriott • 2/21: RFPE request for One America Leaders Conf July 2025 NG • 2/22: Partner Meeting with Debbie Chapman, with Seafair Yachts' Crystal Grandeur • 2/22: Crafting Unique Experiences for Groups Webinar • 2/22: Hospitality Networking Event • 2/22: Working w/ Paul and the county on FY23 exemption request for JWM and Visit FL • 2/22: RFPE for Violand 2023 Business Planning Retreat for Nov 2023 NG • 2/23: Working with Paradise and Prevue Meetings on Wellness Webinar panelists • 2/23: Nicole Geraghty with Ritz -Carlton re: FSAE Sponsorship opportunities • 2/23: Prevue Meetings Wellness Webinar content, planning and panel for May event • 2/24: Naples Grande and Ritz -Carlton Tiburon re: ConfDirect upcoming site visit 3/15 • 2/24: Kelly Bair with Staybridge Hotel discussing upcoming name change of property • 2/24: Paradise Advtg re: Prevue Meetings / FSAE Listing / Meetings Today content • 2/24: RFPE request for Constellation Energy Incentive/Direct Travel May 2024 Tiburon • 2/27: Working with Anna Acker with ConferenceDirect on upcoming site visit 3/15 0 2/27: Sue Rugala with JW Marriott re: LAAIA 2024, 2025 and 2026 RFPE request • 2/27: Emily Mincey re: American Land Title Association Jan 2024 lead • 2/28: IRF Webinar: 2023 Trends 0 2/28: Releasing Travel and Tourism Research Association 2024 lead -no availability 0 2/28: Event Planning Assistance for May 20-24, 203 JW Marriott Incentive-Jenea Robinson Dean Packet Pg. 256 11.A.a OBSERVATIONS/TRENDS Our team recently attended Retreats Resources' Manhattan luxury Showcase in New Your City, SITE Global Conference (Society of Incentive Travel Excellence), and Florida Encounter. We met with many industry professionals and the feedback continues to be that clients are confident about their meetings in the next two years, with plans to secure these upcoming events as quickly as possible, mainly out of necessity. Finding available dates and space remains a challenge, and the decision process has shortened. Although we have seen a slight increase in recent requests for site visits, especially for groups a few years out, clients are finding that often there is not enough time for the traditional decision process which had entailed having decision makers come for a scheduled site visit, then present to the board for approval, etc. As reflected in the overall economy, costs are ever increasing and meeting planners continue to report that their meeting budgets have increased, as well, to accommodate this change. This most likely will result in slightly lower attendance and an overall smaller or shortened event. Now more than ever, planners are aware and interested in possible financial incentives available from destinations under consideration. They are looking for ways to help defray overall convention costs. At the recent shows, it was evident that many destinations are highlighting their incentive offerings in their videos and marketing materials. We have seen an increase in the amount of requests for RFP Enhancement funding in the last month or so. We do have limited funding for groups that may qualify for RFP Enhancement funding, based upon established criteria, such as time of year, need dates, and group size. The amount of RFP Enhancement funds currently allocated or projected for each year is quickly depleted, in an effort to compete with other destinations and secure the conferences in our area. For the coveted INCENTIVE GROUP market segment, the IRF (Incentive Research Foundation) recently released a detailed INFOGRAPHIC outlining the latest findings of the 2022 Incentive Travel Index, Key points are that 65% of Incentive Buyers are considering destinations they've not used before and 53% plan to consider shorter distance from participant origin (e.g. more local/domestic locations) which fares well for our luxury destination. You may access the infographic via the link below. Click here to view and download the infographic. UPCOMING STRATEGIC INITIATIVES We are working with Paradise Advertising on social media content for Linkedln posts and highlighting relevant educational content in my monthly posting. We are working with them on the content, panel and details for our upcoming Prevue Meetings' Custom Webinar to be held in May. Packet Pg. 257 11.A.a With the new FY23 upon us, we will be preparing Proposals to Attend for the key upcoming conferences on our calendar. Preparations underway to register, complete travel requests, etc. to attend future events. We have secured participation in the important Incentive Research Foundations' IRF Invitational, scheduled for June 2023. We will be maximizing the impact of our involvement by attending the upcoming Imagine Solutions 2023 Conference to be held here in Naples at the Arthrex One complex in early March. We will be participating in the Destination Reps Blackhawks vs Bruins Client Event on March 14th; and traveling with GPS Meetings on their 3-day tour, meeting with clients at events in Chicago, Chicago Suburbs and Minneapolis. Plans are to attend Northstar Meetings' upcoming Incentive Live in May and Destination Southeast this summer. Packet Pg. 258 11.A.a Naples, Marco Island, Everglades CVB GROUP MEETING SALES REPORT - February 2023 Synergy -Connect Midwest Reps 2022 2023 Number of Meeting Planner Contacts 90 120 Number of RFP leads sent 15 23 Number of Groups booked 1 3 Total Room Nights/Econ. Impact for Period booked 72 RN 541 RN Number of RFP Enhancement (RFPE) Requests 0 Number of RFP's to Contract 0 Site Visits & FAMS 0 Number of Shows Attended 2 RFPs Event Name Organization Contact I Stat Event Date Total e Room _ Nights CHS 2025 Cooperative HelmsBriscoe/C Mary Medcraft MN February 2-6, 1456 Leadership Conference HS Inc 2025 2023 CDK Summit/Summit BCD M&E Susie Anderson IL April 4-10, 2024 1546 Elite NADA FR07 June 2024 HelmsBriscoe/N Dawn McAtee MO June 21-25, 142 _ ADA 2024 2024 Automotive Annual Augeo Sonia Klouse KS March 17-25, 11219 Recognition Program 2024 CHS Customer Connection HelmsBriscoe/C Mary Medcraft MN February 4-7, 720 HIS _ 2024 NADA FR03 December 8- Maritz/NADA Amy Braun MO December 6-9, 84 10, 2024 2024 Definite at LaPlaya NADA IT03 February 21- HelmsBriscoe/N Amy Braun MO February 21-23, 54 23, 2024 ADA 2024 _ Spirit of Wealth June 2023 r HelmsBriscoe ' Jaimie Mattes MN June 7-12, 2023 86 Packet Pg. 259 11.A.a ABA Business Law Section American Bar 2025 Deriatives and Association Futures Law Committee Winter Meeting ***Definite at LaPlaya ABDI Strategic Planning American Beer and BOD 2025 - Distributors/Hel ***Definite at Ritz- msBriscoe Carlton Naples*** 2024 Toyota Fleet One10 Executive Meeting Medical Mutual Protect BI Worldwide Incentive 2024 Green Home Solutions HelmsBriscoe 2023 November Meeting SF Newer Agent ' HelmsBriscoe _Development Group 2024 Confidential Maritz Maritz Global Events _Client 2023 HCCA Board & Audit Society of Committee Compliance Corporate Compliance & Ethics RSM Alliance Large Firm RSM US LLP Summit _ _ National Business HelmsBriscoe Furniture 2024 Sales Incentive 2024 M&A and HelmsBriscoe Transaction Solutions Symposium 50 Year High School HelmsBriscoe Reunion Meaghan Stallkamp Kim Kossl Elizabeth Anderson_ Shay Farmer IL January 28- February 3, 1 2025 MO IJanuary 13-15, 2025 OH October 4-11, 2024 MN May 5-9, 2024 400 57 294 334 Lisa Heim MN November 3-7, 2023 1287 160 Roxy Dorrance IL April 11-12, 2023 MO February 10-15, Megan White 11240 2024 Jill Burke MN October 22-24, I 2023 1202 Emily Jones MN January 23-26, 2024 1262 Lori Truttschel WI April 4-7, 2024 January 28- 90 Amelia Roper IL 870 February 1, 2024 Tanya Baker OH June 2-4, 2023 40 2023 ICA Destination HelmsBriscoe Tanya Baker OH I October 18-21, 2023 149 _Meeting Honda CPO East Coast BI Worldwide Toni Brandt MN November 5-8, 1114 2023 2023 2023 Partners for Growth Amexgbt Trish Espuga IN December 3-7, 1274 2023 Burke America Executive _ M&I Worldwide Gail Sullivan WI April 13-16, 170 Retreat , 2023 SF-SEMA(AG) Fail VPA Helmsbriscoe Rupal Patel CO October 25-26, 318 Agent Meeting 2023 Packet Pg. 260 11.A.a VIRTUAL EVENTS ATTENDED • American Hospital Association CVB presentation • MPI Chicago Area Chapter Winter Educational Program • Destination Reps Membership Discussion PROSPECTING and OTHER ACTIVITIES • Reached out by phone and/or email to all new leads • Reached out by phone and/or email to tentative accounts • Reached out by phone and/or email to definite accounts • Working with Destination Reps Event Committee for March 14t" Blackhawks Game • GPS Networking Event preparation • Maura attended and conducted client presentations at the Retreats Resources NY Showcase February 17th with approximately 30 buyers in attendance from companies like Institutional Investor, Wells Fargo and HelmsBriscoe. • Maura also attended and was a speaker at the SITE Global Conference - she led a dialogue den on the subject of integrating wellness in events with about 40 - 50 ppl in the audience. • Maura & Lisa are preparing for the Prevue Destination Webinar on Wellness on May 2nd. LOOKING AHEAD • March 14, 2023 — Destination Reps Blackhawks vs Bruins Client event. • March 28 - 30, 2023 — GPS Meetings — Chicago, Chicago Suburbs and Minneapolis • April 11, 2023 — Destination Celebration Minneapolis • April 13, 2023 — Destination Celebration Kansas City • June 5 - 8, 2023 - IRF Las Vegas • June 8, 2023 — PCMA/IAEE Joint Educational Schaumburg • June 13 - 16, 2023 - MPI WEC • July 24, 2023 — GMC PCMA Golf Classic Packet Pg. 261 11.A.a Specialty Markets Michelle Pirre - Sales Assistant 2/1/2023-2/28/2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent & Tour 101 0 Ops Contacts Number of FAM's/Site Visits 2 0 Number of Meeting Planners 4 4 Number of RFP's Sent 6 4 Leads Sent with $122,595.04 potential EIC Number of RFP's Definite 1 2 RFPs definite with estimated $41,396.81 EIC Tourism Industry & Intra-Division Meetings Feb 6, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues. Feb 13, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues. Feb 14, 2023 - 1:1 with department director to discuss LGBTQ, Destination Weddings & Small meetings upcoming initiatives, and results of last meeting items. Feb 21, 2023 - Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues Feb 22, 2023- Debbie Chapman, Sales Manager, SeaFair Yachts meeting at CVB Office. The Yacht will be housed at Marco Yacht Club with departures from City Dock as well. Est date Dec 2023 Feb 22, 2023 — Naples Pride Business Alliance Meeting at Naples Botanical Garden. Great turnout with 40 businesses in the area. Naples Pride Festival was approved for June 101", 2023. Feb 24, 2023 — Kelly Blair Staybridge Hotel Regional Sales Manager — Hotel to close July 3, 2023 for upgrades, reopening Ribbon Cutting December 4, 2024 Feb 28, 2023- 1:1 with department director to discuss LGBTQ, Destination Weddings & Small meetings upcoming initiatives. LG BTQ Promoting to the LGBTQ traveler is more important than ever before. Every LGBTQ Tradeshow and Pride event that the CVB has attended and scheduled so far this year, has had a dominant Florida Packet Pg. 262 11.A.a presence. Every Florida city that is welcoming attends the events in effort to reassure visitors that our communities are friendly and welcoming. Peter Jordan, founder of the consultancy Gen C Traveller, at ITB Berlin was this week's keynote speaker on 'LGBTQ+ Tourism and Resilience'. Peter states that with new crises and the uncertainty they create, require more resilience from travelers. Peter is confident the LGBTQ community could master this challenge: "It has been through a lot these last few years. "Though the LGBTQ Travel market has always been resilient this requires a more diligent pace to keep our promotions moving forward and our presence in the market known. 10% of international tourists to the USA were gays and lesbians, accounting for more than 70 million arrivals worldwide. This market segment is expected to continue to grow. https://www.breakingtraveInews.com/news/article/new-challenges-for-Igbtq-tourism/ The CVB attended the Naples Pride Business Alliance Meeting at the Naples Botanical Garden on February 22nd. The event attracted over 40 local businesses, both members and potential new members of the Naples Pride Business Alliance. The business alliance is a partnership between Naples Pride and local LGBTQ owned and LGBTQ-friendly businesses. For more information about the business alliance please click here: https://www.naplespride.org/business-alliance Naples Pride Festival has been approved by Naples City Council on March 1st. The date of the event is set for June 10th in Cambier Park. Destination Weddings & Honeymoons February 14th Valentine's Day the CVB attended Collier Clerks Wedding and Vow Renewal Ceremony which was held at 21 Spices. The CVB assisted with venue selection, rehearsal event, and bag stuffers for the happy couples. 19 Couples renewed their vows and 10 couples were married. https://www.coastalbreezenews.com/news/community/love-in-the- air-on-valentine-s-dav/article 4cbd65b4-b316-11ed-93d9- a7814d4cf56e.html#1 According to Credello, the personal finance tool that simplifies financial decisions, Naples FL is a popular spot for 2023 destination weddings. The article also urges readers to take advantage of special deals usually offered by hotels or resorts. https://www.accesswire.com/741212/Popular-Destination-Wedding-Spots-for- 2023#:—:text=5%3A%20Florida,affordable%20prices%20for%20wedding%20packages. Packet Pg. 263 11.A.a The CVB can assist with promoting deals offered by hotels and resorts by listing them on our website at- http://paradisecoast.com/deals Current and Upcoming Significant Strategic Initiatives March 25t", 2023 -Tampa Pride —The Annual Tampa Pride will take place in the historic neighborhood of Ybor City. Pride 2023 is set to attract around 60,000 people. Aug 1st — Aug 3rd, 2023 — FLOCC Florida's Outcoast Convention Tampa FL. -The Florida Out Coast Convention (FLOCC) will launch in 2023 as the first and only conference focused on the Florida LGBTQ tourism industry. The CVB is a sponsor of this event and if you have interest in attending with us, we have space for partners. Please reach out to Michelle.Pirre@collierCountyfl.gov Packet Pg. 264 11.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power February 1-31, 2023 PERIOD AT A GLANCE February 2023 February 2022 / 2021 February 2023 Media Interactions 40 February 2022 — 21 February 2021 - 13 Journalists/Influencers Hosted 2 February 2022 — 4 February 2021 - 1 Journalists/ Influencer Activity: • Influencer vetting — Emily Hart of Emily Ventures social media channels. Declined due to household income below our target and her top audience cities not aligning with ours. • Influencer Vetting - Julia Randall social media influencer of @staysandgetaways for FAM • Influencer Vetting - Neha Patel social media influencer of (@neha_patel88 for family friendly Instagram collaboration. • Influencer Vetting - Aubrie Bell social media influencer of @globetrotting_gingertravel and declined due to low engagement rate and content not in line with the destinations. • Influencer Vetting — Sheila Hayes, social media influencer with @shemamamaps and declined low engagement rate • Journalist Vetting - Dirk Baumgartl, Editor in Chief Spartacus Traveler, a German LGBTQ Magazine. • Journalist Vetting - Swiss journalist Daniel Jauslin for article on hidden treasures and insider tips of the regions. Awaiting VISIT FLORIDA approval. • Journalist Vetting — Elizabeth Amore, Miami on the Cheap. Declined due to low circulation. • FAM Itinerary creation — Pamela Wright/Boston Globe for a destination piece with a focus on stone crab season, while touching on the must do things in Paradise Coast. • FAM Itinerary creation - Victor Block and Fyllis Hockman, seasoned freelance writers who routinely get their coverage featured in Fifty Plus Wire (they changed focus of article and cancelled) • Image Request — Andreas Dressler, Connoisseur Circle for images for Paddle Marco and Big Cypress for his article for this German travel publication • Image Request — Jens -Uwe Zahn of Flamingo Company Fernreisen GmbH requested images for Paradise Coast online travel guide • Image Request — Cindy Pierce of Florida Media Group requested images for Florida Weekly's 2023 Destination Guide, a magazine -format publication that is distributed inside west coast Florida newspapers Packet Pg. 265 11.A.a • Image Request - John Hunter of Black Diamond Agency requested images for UK social Media Paradise Coast UK Facebook page • Image Request - Franziska Cordes of Eurowings Discover requested images for Fort Myers/Florida destination page on eurowings-discover.com. • Image Request - Franziska Cordes of Eurowings Discover requested more images for Fort Myers/Florida destination page on eurowings-discover.com. • Image Request - Beth Luberecki of FamilyVacationist requested images for a story for FamilyVacationist (https://familyvacationist.com/) about the best beaches in Florida for families. • Image Request — Ceile of Black Diamond one of our UK reps requested images for social media purposes • Image Request - Kwin Mosby of Vacationer Magazine / Gray Jones Media requested images for Florida's Paradise Coast Travel Guide to be published on Vacationer Magazine today. • Image Request —Tim Aten of Gulfshore Business magazine requested images for Online social media posts Aoife O'Riordan of Global Traveler requested images for and online article for trazeetravel.com • Image Request - Nicole Dufour of ConventionSouth requested images for the Convention South Florida Event Planners Guide. April 2023 • Image Request - Jens -Uwe Zahn of Flamingo Company Fernreisen GmbH requested images for the Paradise Coast online travel guide on USA-Reisen.de • Image Request - Ceile of Black Diamond one of our UK reps requested images for pitching purposes • Image Request — Meredith Hardie of @escapism requested images for 21 Spices and Paddle Marco Hosted: • Journalist Hosted: Meredith Hardie of @escapism for dinner at 21 Spices, Naples Princess Cruise, Naples Grande Tour and dinner at Mantra Lounge • The Weather Channel film crew to promote Canadians to visit Florida's Paradise Coast on our off season Activity: • Hosted four -day photoshoot and FAM tour for The Weather Network, Canada film crew. Itinerary included filming onsite at multiple locations across the county for a TV campaign that will run for 4 weeks across Canada. The assets will be used across an integrated marketing campaign that includes broadcast, digital and social platforms. • Reviewed and corroborated with Visit Florida and Paradise Advertising on Contest Rules and Regulations — a component of the TWN ad campaign • Monitoring of red tide situation and drafting appropriate consumer facing and internal communications regarding status of red tide and the beach conditions. • Reviewed and approved recommendations for Foodism and Escapism FAM trip • Attended the BZP Communications Committee meeting • Met with sales director for Seafair regarding new timeline for launch of the product in Q4 2023 • Met with Kelly Blair, DOSM Staybridge Suites which is transitioning to Compass by Margaritaville • Reviewed Garden & Gun magazine campaign with a focus on F&B event that will be held in September Packet Pg. 266 11.A.a • Coordinated Rev's Institute tour for Chelle Walton for inclusion in USA TODAY's 10 Best Automotive Museums feature • Reviewed TravalAwaits article by Chelle Walton that was postponed due to Hurricane Ian. Revamped copy to reflect current destination offerings • Interview with Andrew Atkins, Gulfshore Life Food Editor, for information about upcoming Collier County Centennial opportunities and story angles • Conversation with Colleen Kelly, PBS Family Travel and National Geographic about potential opportunities working with the destination. • Reviewed and updated London Sunday Times article to reflect favorably on the destination post - Hurricane Ian. • Contacted Jennifer Juergens, Meetings Today Florida Supplement — sent updated Media Kit and photo assets • Coordinated Connecticut Spotlight / WTNH interview with Paul Beirnes — focus is destination travel during the Hartford media campaign • Coordinated media kits and information for CHUBB Classic media room • Coordinated assets and editorial content with Cathy Chestnut, Palm Beach media Group, for upcoming articles featuring Paul Beirnes and NABOR (Naples Area Board of Realtors) organization Regional and International PR Initiatives: • Supplied media materials for International Media Market / Germany • Supplied media materials for ITB Berlin 2023 News & Press Releases: https://www.paradisecoast.com/media-center/the-news/tourism-collier-county-impacting-local- economy https://www.paradisecoast.com/media-center/the-news/naples-fl-first-tee-napiescollier-has- reached-the-halfway-mark-on-the-capital https://www.paradisecoast.com/media-center/news-releases/naples-historical-society-receives- grant-from-collier-community https://www.paradisecoast.com/media-center/news-releases/naples-lions-club-charter-anniversary- event-celebrates-85-years-community https://www.paradisecoast.com/media-center/news-releases/love-stories-from-the-national- portrait-gal lery-london-artis-naples-the https://www.paradisecoast.com/media-center/news-releases/pcsc-honored-florida-fish-and-wildlife- conservation-commission https://www.paradisecoast.com/media-center/news-releases/only-paradise-will-do-whats-new-this- season-along-floridas-paradise-coast Packet Pg. 267 11.A.a Website Listings, Events and Deals • Created, updated, or deleted 50 event listings for the website. Research shows that in February we had 13,209 views on the events page. The events landing page for March stayed steady at the second most viewed page. • Created or updated 20 deals on www.ParadiseCoast.com. 0 2534 unique views from individuals searching deals. o Deals page views were down 13% compared to 2022, and up 1% for 2021 views. • In February we updated or deleted 10 business listing on the website. • Updated web copy and beach information placement to be more centric to the page in an effort to drive awareness that our beaches are now open. Administration & Writings • Final phases for review and updates for the 2023 Visitor Guide • Continuation of IDSS database project — cleanup and streamlining content • Collated TDC partner and marketing reports • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO ZOOM call. • Prepared March TDC PR Report. • Drafted and reviewed March 2023 Coastlines Partner newsletter • Completed required County training programs • Reviewing and updating Cision Media Monitoring contract for renewal • Attended Imagine Solutions conference and media reception • Reviewed an approved Visit Florida Domestic / NYC Media Mission pitch for inclusion in upcoming domestic FAM trip • Reviewed and approved Visit Florida Canada Media Mission pitch for inclusion in upcoming FAM trip • Drafted and submitted Destinations Florida March article • Submitted Prevue / Meetings Today magazine editorial • Reviewed and approved editorial copy for Grace Ormond bridal magazine listing and article Packet Pg. 268 11.A.a Florida's Paradise Coast - In the News TRAVEL z, AA L T My 14 Favorite Things To Do During A Long Weekend In Naples, Florida The Naples, Florida, coastline Packet Pg. 269 11.A.a PHOTO CREDIT: PISAPHOTOGRAPHY / SHUTTERSTOCK.COM The jewel of Southwest Florida, Naples, glitters like its enticing Gulf of Mexico waves. From its high -brow arts scene to its beautiful beaches and Everglades backyard, Naples gives people who like spending long weekends traveling too many options for too little time. This insider's guide cherry -picks — scheduling the best activities for a well-rounded taste of Naples' diversity based on my four decades covering the destination for hundreds of travel and food articles. Unfortunately, Naples was heavily impacted by damage from Hurricane Ian in September 2022.1 have updated this article to reflect the most current status of its beaches, accommodations, restaurants, and attractions. Note: Some restaurants and hotels in Naples have hosted me throughout the years, but all opinions are my own. Naples Grande Beach Resort (background) and Clam Pass Park (foreground) in North Naples Packet Pg. 270 11.A.a PHOTO CREDIT: NAPLES GRANDE BEACH RESORT 1. Naples Grande Beach Resort & Spa Naples's newest and hottest neighborhood centers around culture, shopping, and beach opportunities at its northern extremes, which attracts a youthful and familial audience. Conveniently located in the heart of North Naples, Naples Grande recently implemented high-tech, innovative spa treatments designed to calm, tighten, center, and rejuvenate. Some, such as its NuCalm treatments, are self -guided and use neuroscience principles to lower stress and improve the quality of sleep. I especially enjoyed my Cryolift facial treatment, which uses icy, numbing cold to lift and add glow to facial skin. That's just the beginning of the relaxing you'll do at the resort where swimming pools, a nature boardwalk to the beach, sports programs, and a nice mix of restaurants and bars mean quality time when you aren't out and about exploring the town. 2. Mercato Restaurants And Nightlife More than a dozen places to eat and drink make Mercato in North Naples a happening shopping and entertainment destination day and night. A number of the restaurants and nightclubs are chains, but you can also find local joints like Narrative Coffee Roasters and Bar Tulia. The latter is a spinoff of a downtown darling with an Italian pub atmosphere. At Silverspot Cinema, enjoy dinner and a movie at the same place with state-of-the-art audio and luxury seating. Mercato also boasts some art galleries, shops, and megastores like Nordstrom Rack and Whole Foods. 3. Waterside Shops Serious shoppers, however, head to Waterside Shops for all the name -brand fashion boutiques such as Gucci and Lilly Pulitzer. It's not technically waterside, but the abundance of gorgeous water features justifies the name. Pro Tip: The once -small town of Bonita Springs meets North Naples almost seamlessly. There are more restaurants and shopping along the main thoroughfare Tamiami Trail. Get off the beaten path to discover the Packet Pg. 271 11.A.a burgeoning downtown's eclectic blend of restaurants, lounges, and craft breweries. Golisano Children's Museum of Naples in North Collier Regional Park PHOTO CREDIT: CHELLE KOSTER WALTON 4. North Collier Regional Park The beach isn't the only place to cool down and get wet in Naples. Sprawling North Collier Regional Park offers two main attractions in addition to picnicking and recreation. Bring your swimsuit, but plan on a sneakily educational visit to the Golisano Children's Museum of Naples (CMONI, where a sense of place underlies hands-on exhibits encouraging art, spatial skills, and exploring nature.Then, it's time to splash down at Sun-n-Fun Lagoon, a seasonal waterpark (opens Memorial Day) with a lazy river, slides, and water features for the tiniest to the most derring-do in the family. Packet Pg. 272 11.A.a Don Chihuly glass art at the Baker Museum PHOTO CREDIT: CHELLE KOSTER WALTON S. Artis — Naples And The Baker Museum The North Naples Artis-Naples complex virtually launched the town down its artful path with the originally named Naples Philharmonic — home to music, ballet, and Broadway plays. The Baker Museum came later to house prestigious art collections from Pollock to Chihuly. In the meantime, the shared campus has stretched to host film, educational programming, traveling exhibits, and even a rooftop bar. 6. Spawned Art Performing art venues such as TheatreZone have spawned off the energy Artis created. Throughout town, galleries and artful oases such as Naples Art downtown feed off The Baker's stature as a world -class destination for art. You'll find art galleries throughout town, with concentrations in the Naples Art District midtown, Naples Design District in Old Naples, and Gallery Row on Third Street South. Note that the Naples Design District sustained hurricane damages but is busily rebuilding, with many of its galleries, stores, and restaurants already reopened. Packet Pg. 273 11.A.a Palm Cottage in the Old Naples neighborhood PHOTO CREDIT: CHELLE KOSTER WALTON 7. Downtown Naples Also known as Old Naples, the neighborhood defined by the Gulf of Mexico, Tamiami Trail, and the intersection of Fifth Avenue South and Third Street South is the heart of the town. Fifth Ave., as it's called, especially has a reputation for high-class dining, high -end shops, and a cultural scene that includes Gulfshore Playhouse and Sugden Theatre. Packet Pg. 274 11.A.a A view of Fifth Avenue South in Naples from the Inn on Fifth PHOTO CREDIT: CHELLE KOSTER WALTON 8. Inn On Fifth Inn on Fifth makes a good base for exploring all downtown has to offer because you'll want to visit more than one day just to experience the wealth of fine restaurants like Sails and Del Mar Naples, both super sophisticated and seafood -inspired. The inn hugs Fifth Ave. on both sides with warmth and high style. The original inn holds a spa, two excellent seafood restaurants (Truluck's and Ocean Prime), and a rooftop pool with a bar. Across the street, the Club Suites at Inn on Fifth operates on a concierge -level concept with roomy, luxurious accommodations and complimentary breakfast, beverage, and nosh service. 9. International Cuisine In case you're getting the impression that Naples dining is all seafood, here are a couple of suggestions that represent the global nature of the restaurant scene. Bha! Bha! Persian Bistro serves Middle Eastern delights in both a classic and innovative vein. Head to East Naples for the finest Indian cuisine prepared by a Bobby Flay Throwdown champ at 21 Spices by Chef Asif. Naples knows no shortage of Italian restaurants, in keeping with its name, but Sea Packet Pg. 275 11.A.a Salt Naples on Third Avenue South makes stellar use of Chef Fabrizio Aielli's Venetian birthright with a Mediterranean flair. Pro Tip: While in the Third Street area, you won't want to miss a stroll to the landmark Naples Pier, which juts out from the main municipal beach. Note that the pier suffered serious damage in the hurricane and is only partially open at this time and closed to fishing. It ,-. venwa -war Riverwalk, a restaurants part of the Tin City shopping district PHOTO CREDIT: CHELLE KOSTER WALTON 10. Tin City One of the most popular places to eat waterside, Tin City in Old Naples, occupies historic docks with shops and eateries. My favorite restaurant there, Riverwalk, serves seafood with a Cajun twist. After lunch, hop aboard Pure Florida's fishing and sightseeing tours to extend time in the great outdoors. Packet Pg. 276 11.A.a Lowdermilk Park beach PHOTO CREDIT: CHELLE KOSTER WALTON 11. Lowdermilk Park For visiting the beach with the little ones, Lowdermilk Park fills the job description with its playground, beach volleyball, and bird -mobbed lagoon. Picnic shelters and barbecue grills encourage families to spend the entire day here in the Old Naples area. 12. Naples Zoo At Caribbean Gardens It began as gardens dedicated to tropical flora. As it transitioned to Naples Zoo, it kept its original lush setting and added some unique features, including a primate island. Boat rides motor past the habitat swinging with playful, delightful monkeys and lemurs. Feeding the giraffes (a $5 fee) is another highlight. They are among the wildlife exhibits where visitors can watch presentations at specified times. Plan on at least four hours to catch most of the daily shows. Packet Pg. 277 11.A.a Pro Tip: Follow the Gordon River Greenway from the zoo to more parks and attractions, including the Conservancy of Southwest Florida, with live animals and kid -friendly exhibits. 13. Naples Botanical Garden Visit the flora of Africa, the Caribbean, Asia, and, of course, Florida, at this beautiful showcase of subtropical vegetation and the cultures nurtured by it. Allow at least two hours to stroll Naples Botanical Garden and learn from QR- code guided tours. Ninety acres preserve natural Florida habitat, where wild orchids appear, including, for a short time each summer, the famed and elusive ghost orchid. Birds along the beach at Delnor-Wiggins Pass State Park PHOTO CREDIT: CHELLE KOSTER WALTON Packet Pg. 278 11.A.a 14. Wilderness Day Trips Everglades National Park, Big Cypress National Preserve and Ten Thousand Islands and Florida Panther national wildlife refuges, a couple of state parks protect thousands and thousands acres of Everglades mangroves, wetlands, and highland acreage. For a taste of the vast wilderness, visit the Big Cypress Welcome Center and Oasis Visitor Center, both productive stops for spotting alligators, birds, and manatees. In Everglades City, you can catch boat tours and other programs from the Everglades visitor center or rent a kayak to explore part of the 99-mile paddling trail. Rangers can offer more advice on hiking, paddling, and camping among the rich wildlife in this unparalleled part of the world. CHELLE KOSTER WALTONVIEW FULL PROFILE Packet Pg. 279 11.A.a TRAVEL+ LEISURE January 31, 2023 UMV: 10,616,012 15 Best Family Beaches ire Fl()Fi is These family -friendly beach destinations in Florida are perfect for your next getaway. With so many great beaches in Florida, it can be hard to pick the perfect spot for your family vacation. ❑o you want to be able to walk to attractions like piers, parks, and restaurants with your family after you've stashed away the beach toys for the day? Or do you prefer a more secluded sandy escape where the focus is on white sand, waves, and a sublime beachfront hotel? There's no reason why you can't tick all those boxes and more. Florida's more than 800 miles of coastline overloads you with sun -splashed options, from the Atlantic Coast and Gulf of Mexico shorelines all the way south into the Florida Keys. Read on for 15 of the Best family reaches in Florida. Packet Pg. 280 11.A.a yC hoo1l1fe January 31, 2023 UMV: 404,509,056 1Best Family Beaches in Florida Thew family -friendly beach destinations in Florida are perfec for your next getaway. With so many great beaches in Florida, it can be hard to pick the perfect spot for your family vacation. Do you want to be able to walk to attractions like piers, parks, and restaurants with your family after you've stashed away the beach toys for the day? Or do you prefer a more secluded sandy escape where the focus is on white sand, waves, and a sublime beachfront hotel? There's no reason why you can't tick all those boxes and more. Florida's more than 800 miles of coastline overloads you with sun -splashed options, from the Atlantic Coast and Gulf of Mexico shorelines all the way south into the Florida Keys. lead on for 15 of the best family beaches in Florida. Packet Pg. 281 11.A.a HOME ABOUT WORK Tr % el�Rath LAST UPDATED: JANUARY 27, 2U23 ' TRAVEL, TRAVEL NEWS BY: MARCI RIVERA Top S Places To Go For A Romantic Valentine's Getaway - ■�Nit �. IN oil : 61 Ll�IIYY ■LiLYAi7aYa7R} Y N I6.� Marco Island, Florida It should came as no surprise that a Florida beach, known for its powder white sand and swaying sea grass, makes the list of romantic Valentines day options. b';'hile it might not be a secret, there's no denying that Marco Island is the perfect spat for couples looking to celebrate Valentine's Day on the beach. From golfing to the Everglades, there are many options here for couples with all interests. If the idea of a romantic dinner on the beach is your style, head to Marco Island this Valentines day. 0 0 U) E A 0 M M N I.i C� L 0 L M d t M a Packet Pg. 282 11.A.a NEWS M SIGN UP About US Sports - Cr Style Need a Winter Warm -Up? Consider Florida's Paradise Coast: Naples -Marco Island-Everelades (wtnh.com) New Haven, Conn. (WTNH) - If you're looking to escape the winter cold, Florida's Paradise Coast might be exactly what you're looking for. CT Style Host Natasha Lubczenko recently spoke with Paul Beirnes, Executive Director of Naples, Marco Island Everglades Convention and Visitors Bureau about the sun and the sand in that area, and what you can expect to see right now. Paul describes Southwest Florida as truly warm and inviting, and he tells our viewers about some of the features of this area that really set the destination apart, and why Connecticut folks might want to come give Paradise Coast a try He says, "We have 30 miles of white sand beaches, like ribbon, running all along southwest Florida. We are actually located just below Fort Myers, running through the towns of Naples, Marco Island, and Everglades, an absolutely spectacular area." "What's really unique about this destination is, over the last 50 years, so many people have moved down here and the destination has grown in its maturity. Whether it's dining, shopping, arts, culture and of course, as I mentioned earlier, spectacular beaches." Watch this interview and learn all about what awaits you, whether you're coming as a couple, a single, or as a family. Paul answers the following questions: Packet Pg. 283 11.A.a • What is the best time of year to come visit? • What is the restaurant scene like? • What about shopping in this area? • What kind of activities are available to do with kids? • Are the beaches crowded in the Paradise Coast area? • What kind of arts and cultural activities are going on there? To learn more about the attractions, events, dining and accommodations in Paradise Coast, visit the Naples, Marco Island, Everglades Convention and Visitors Bureau website at www.paradisecoast.com VISFIAG :FLORPDA'S PARAIDI-SE COAST Packet Pg. 284 11.A.a Backpacker xapa�ra rrp a npeyava a �IwdcmB February 15, 2023 UNIV_ 807,530 Explore an Ocean Forest in Florida` s Ten Thousand Islands Located off the coasr of the Eueixgtades, the Sandity Is lnnd LOOP is an intro io sea ka aJ:in.7 chat et a begrrmers con do_ Itm.ARY Is, to % &YAM NGT I sons grabbing m►• renW hfe vest off the rack when I noticed my hvo friends and a Natianal Paris Sense empluyw standing at the edge of the water, staring into tits shallows. I walked dmvn the stone -and -pavers boat ramp —Past a sign asking divers and anglers to report gightW of smalltooth saw sh, a mtimUy endangered, shark -like ray —to see what had gotten the! r attention_ There, just a few feet offshore, were a pair of those very same sawfish. Dough juveniles, thm- were aiready big, probably q feet from the tip of their chainsaw-like noses to their tails. Oblivious to oti arhshing, pollutants, and climate cbange, they floated, fanning theirfiim back and forth. I don't know if fish have a sense of hu nor, but it was a pretty good joke either way, Packet Pg. 285 11.A.a Florida's Paradise Coast Best for couples :_3W Marco Island's S-S. Jolley [fridge_ JOIIN C 0 LE771/G E7TY IMAGES Naples, Marco Island, Everglades City, Immoka€ee and Ave Maria make up Florida's Paradise Coast_ Dreamy southwest Florida is home to picturesque beaches, gourmet restaurants and world -Mass spas where couples can enjoy a romantic spring getaway. You won't find raucous spring break parties here. Instead, you'll discover sparkling waters and white sand_ Additionally, couples can redeem or accrue points at the JW Marriott Marco Island Beach Resort, a secluded, adults -only escape with expansive suites, exclusive rooftop pool access, beach butler service and more. Packet Pg. 286 11.A.a FIRST CALL INDUSTRY NEWS Golf to Paradise - First Tee Champions Challenge returns to Naples, Feb. 13-15 Ten First Tee participants representing five First Tee Chapters to compete in three-day tournament in conjunction with the 2023 Chubb Classic presented by Servpro FED 09. 2027 0©O d Ten First Tee participants representing five First Tee Chapters to compete in three-day tournament in conjunction with the 2023 Chubb Classic presented by Servpro 09, 2023 NAPLES, Fla., Feb. 9, 2023 — The 16th edition of the Golf to Paradise — First Tee Champions Challenge is set to return to Naples, Feb. 13-15 when 10 First Tee participants representing five First Tee Chapters throughout the country converge upon Southwest Florida to compete in a three- day championship, taking place in conjunction with the Chubb Classic presented by SERVPRO. In partnership with the Naples, Marco Island, Everglades Convention and Visitors Bureau, the Golf to Paradise — First Tee Champions Challenge will feature three nine -hole rounds of competition, with an alternate format each day on three of Naples' premier golf courses. On Monday, Feb. 13, the teams will play in a better -ball — four ball at Tiburon Golf Club (Gold Course); Tuesday will be a scramble format at Royal Poinciana Golf Club (Pines Course); and Wednesday will be a modified alternate shot format at The TwinEagles Club (Talon Course). The chapter that earns the highest amount of points throughout all three formats will be named 2023 Golf to Paradise — First Tee Champions Challenge winners. On Tuesday, Feb. 14, the First Tee students will participate in a special First Tee Champions Challenge Clinic presented by Porsche Naples, taking place on the back of the range at Tiburon Golf Club with a PGA TOUR Champions player. The First Tee participants also will participate in a cleanup volunteer service activity on Tuesday morning on the S.S. Jolley Bridge near Marco Island prior to the clinic and their second -round play at Royal Poinciana. "As a globally renowned golf destination with over 90 public and private courses, sponsoring the Golf to Paradise — First Tee Champions Challenge in partnership with the Chubb Classic is an ideal fit for Florida's Paradise Coast," said Paul Beirnes, executive director of the Naples, Marco Island, Everglades Convention and Visitor's Bureau. "We are thrilled to welcome this group of junior golfers from across the Packet Pg. 287 11.A.a country as well as the PGA TOUR's top talent to our community. I'm confident the time the professional golfers spend with the First Tee participants will lay the groundwork for future success. We are proud to be able to support this very worthy initiative." First Tee is a national youth development organization that enables kids to build inner strength, confidence and resilience — qualities that will serve them on the golf course and in life. Its character education programs are offered at golf courses, schools and youth centers in all 50 states and at six international locations. "First Tee — Naples/Collier is honored to once again be the benefitting charity of the Chubb Classic and hosting the annual Golf to Paradise — First Tee Champions Challenge," said First Tee — Naples/Collier executive director Cindy Darland. "We look forward to welcoming our fellow First Tee participants from around the country for a tremendous week, and we wish all First Tee participants great success in this year's event." First Tee Chapters and participants include: Ariana Petrovic First Tee — Naples/Collier Amelia Alonso First Tee — Naples/Collier David Jope First Tee — Massachusetts Keira Joshi First Tee — Massachusetts Ryan Carmody First Tee — Metropolitan New York Aiden Palmer First Tee — Metropolitan New York Audrey Schuebel First Tee — Philadelphia Alyssa Schuebel First Tee — Philadelphia Lillian Wallenfang First Tee — Chicago Mackenzie Trovero First Tee — Chicago Julian Alonso and Ty Kaufman of First Tee — Naples/Collier chapter teamed together to win the 2022 edition of Golf to Paradise — First Tee Champions Challenge. They accumulated 96 points over three days of competition. The event celebrated its 15th anniversary in 2022. The Chubb Classic presented by SERVPRO, Naples' Flagship PGA TOUR Champions event, will take place Feb. 17-19 at Tiburon Golf Club's Black Course. A field of 78 players consisting of World Golf Hall- of-Famers, major champions, past champions and legends of the game will compete in the 54-hole championship for a share of the $1.8 million purse. Tickets are now on sale for the 2023 Chubb Classic, including exclusive packages offering a wide degree of entertainment and access. All 2023 tournament tickets will be completely digital and will be emailed after purchase. They can be viewed on either a mobile device or printed out and will be scanned at the main gate. Purchase tickets at www.ChubbClassic.com/tickets. Tiburon Golf Club, managed by Troon, the only facility to host a PGA TOUR, PGA TOUR Champions and LPGA Tour event in the same calendar year, features two 18-hole Championship golf courses, The Gold and The Black. The Black Course, which opened in 2001, has a very distinctive look with its pine straw -lined fairways, crushed coquina waste areas and undulating greens nestled amidst acres of pine trees and native Florida foliage. The Black Course is designated as a Certified Audubon Cooperative Sanctuary by Audubon International to protect and enhance its natural surroundings. Packet Pg. 288 11.A.a L 0 a a� Cn E N �L 0 11 El Packet Pg. 289 11.A.a 'Kati. *aYl .. •IA V INUAL J N L Frida Kahlo comes to Naples with botanical garden's colorful tribute -�uf}aL iaLY•� bm--Mnr•.� NP4 4_�+N��+ s �+MI�'.rtM ..n�.rr ��Lr�. �� a...� .. 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So iekivg as unused Yother. alaNe the wiior Nt. n space .nd tr.na[ormi�lt Into this q.ic. change of prieritiea el the u methleg were realEy, Welly +laplea P¢[aNaW Ge[den Iv Wars- proud M'mld Fan Wolfe&ll. di. eaieahtlu.n.•rriaa.nd Xaacaa- ram, .s eahih�t;.w[ ,nd eprx;W des; demandsxo 6a aeenfual- prrynnu, nipping 4M winding Thie double wedge of Xrden, paNsrimmrd with the dvweralm- newly developed, looks at t& Ida portanitu Kahla .1 Meocan .., F2 Kahl. .gougainvillea, which she thnmgh the wurlyard foliage that w•awdi¢[o v,x.wn LLop her plkd mapiredhe,,I—J,b]endvfboM braided h.. color and ePiritual rymbodam.lri .rarigolda, verbeen end eurt� the r®ult nl eeae'LEy dpino- dwen—K.hloonc<paroledher- ning and La zhey]. cwaia.1 ,elf r a lio¢ mace of runfl.wer raElec!iens, hugged aaareminder RtvY f.a ker 3eK•Ponrrt Indae Narshr a.nshe now]m.waKWo aSunAcwx^(1A59); denertnnuaneace=m�.+penple. 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Th, PWhs In who: was a qut.t s,gw,t g. den aWT even moved 13 " aE thewaik &,wee. the 9,.0. .ass 1—.mend the g.dea .A and Ca bbeang.tdrns 6rcr,ghl i. several y.ueg eitnn, j,,kfi t, and papas Leer, work ivg with Yatr Nertman.emvMr M theedibleae.]IerN�2 to ml,reae.t the leliage [bxrinrpired hen Ilmre ere Ida gllmpsea of KahkL wE. rssHetea fimn pdiv a.d rlgc hug crash, in the repiin of u eel given Rex by Nela.n Rahn. feber, n fellow folk an de�ae, It .]lowed her m Paim hom a whn]- ,rir. IT., acme of folk 1 wit] lolluw ninitpn anvnd dx garden wtile theeWabWonia Mce [hm.gh Sep[.IR, dahrgendma3 WlkacWp hueafabnaeted ioM—flu — lope inpenh.,x arourtl Negartlen Bw N[¢ rvuil thunderclaps .d those c.b.lt uzpt, uhtlt rMi, b,kk red [rim, are the welmming srgn to [hie roaming ealuroifi.n, wtaeh ..2a ryom side nl ,M1e .um p.N to the mher TAey repremvt mmtl.n Nveaa e¢d S.W. bm.ght In [� Gss 4zul, as [hey atned in byexpanding i[, Painting Il and adJl.g m.rt ryave. mot<!o- liege to its reurtyard garden. "Th" realty wonted m emb— Meaim, rhei, h—i.d and rheG tntrve pietas,• gap acid. m.e tee 1"..— fg��Fl dahaaXS...,a F,agp. inY . IIA�,,ITf ]YI L'Y ar liLiL11 aL■ �l� !1!•II�II..r L4i4��T IIt1Cl d'ywr Itih ilu1�114� Ile i O, �YdRiYL.s Y1F r1��� ■,4 LY rn rdi +/ .rYFIrIMr Ala. gM•, b �a� �a aaai4lr .Id' WI"r. TYw R.Wf k—p— —1 ■� �t�TS� � Y.rrp� I.. � �IY�-0I ]L II.Y..hT ,r" r LIYL.rd—R.Ll.pr, d.., riFlr•a aaJaA pa.ar•1 Very Y M1Y aeaary� rW Y ra.aar x-4 r..IrM�hlptirlv�r��+ gVrL—,—_«tea FRIDA KAKW 9VIII p ice!—.1■. rlYd�lN Fl�wl� � n�vw, Fv wR4 nVl lehM � rr� 4— r -al -M--Yr �wFhh ILL Yid !M I...FyYur x..rr.M ,d ldti �dlaa.. w_u..0 Ji 11.1r� Y .� ha J.I.rt Mt oarM"--isp r h—f— rlaY +srrxl al ALm� Lk rcw� Cur ddarrra� w.� rlrL.dd�Y }q Mw ... W r +4 wa..7 . Mrlr rw I--M:d ..-. IkLnY l�d�r Yr.c MI L? l+er n a4�arY1.r�W rp tafal 1k �.11. 1r1 P[Fdww lXl".'wl LLr.--•IIL Rrlfla. L.1 w aaan�t�e�raaa�rraaar � PYrL{pam�rwl�h rrti lg�N 4�LLL,a I: tad.Il�rYOI.wM .3 Lf '.6. fen P-wh IrM X'KrhaA 1 i1wIY II MLY LJ 5yrdr-.,� d.IWll+iCW rsd a. root d..e•.RL larLr rl �! L�pYAwT��LY.I ' der �.I Ya. RYrIY�L151 w ...oL�Yt grp}dY�� "A. kI r<ILLI .I.i-wir.1 ��g 7r—e fiY I.. �Yti■ Packet Pg. 291 11.A.a Guest List Frida ood LYer Gwr"iF Preimrrt H,mcmd o umilAt-uppoL iltlfu mIrIni 1W tum:mt Gardmi W x 73 RMw�bwm lw—dr Packet Pg. 292 11.A.a Naples Daily News Beach weddings resume spot in Naples but many off limits -:[Laura Layden Naples Daily News Published 7:01 a.m. February 27, 2023 Looking to get hitched on a beach in Naples? It just got a little easier. The "Wedding Beach" is back in business. at popular places still The city quietly reopened the beach end and access at Eighth Avenue South on Feb. 17, marking the occasion with a small celebratory event, recognizing the hard work of the employees who made it happen. Due to damage from Hurricane Ian, the accesss had been closed since the storm hit in late September. With the reopening, Naples has resumed issuing permits for beach weddings, which it had put on hold, so it could focus on clean-up and ensure safety. More:Naples puts temporary hold on beach weddings, limited in Lee too Packet Pg. 293 11.A.a For now, the city will only issue permits for beach ceremonies on the "Wedding Beach," said Chad Merritt, the city's director of parks, recreation and facilities. Asked when permits will be granted for other stretches in the city proper, he said: "When we are able to recover/repair more of our beach accesses from storm damage." Additionally, the city wants to wait for Collier County to complete its sand hauling for the construction of an emergency berm, Merritt said. "At that point, we will reevaluate our condition.," he said. The emergency berm is designed to protect coastal property left vulnerable by Hurricane Ian, until there's a more permanent fix. The barrier will stretch Packet Pg. 294 11.A.a from Marco Island to Barefoot Beach, with nearly half of the sand going on Naples beaches. ;AF, In January, a breakdown of city events shows the cancelation of four previously approved ceremonies for the Wedding Beach. In most cases, it appears the couples found other locations to get married (based on information they shared on their wedding websites, through The Knot). Lots of calls for one couple, but no luck at Wedding Beach Alternative locations included other local beaches, outside the city, that didn't have any restrictions. Katie Yanushefski and Trevor Clerico moved their wedding, planned for Jan. 28, to a public beach on Marco Island. 0 a a� c� Cn E N �L 0 1 M M N t V L C� C L 0 U) L 0 Q Cn E a a Packet Pg. 295 11.A.a "It just ended up being a lot, but the day was beautiful," she said. While it all worked out, she said the unexpected, forced relocation created more stress and increased costs for the wedding. It required a more than 40- minute drive to the ceremony from the Hilton Naples, where they and their guests stayed, and where they held their reception. "We have a baby, making it more complicated," she said. Originally, Yanushefski said it looked like the couple might be the first to have a ceremony at the "Wedding Beach" post -Ian, but fixing it took the city longer than expected. "We definitely were disappointed," she said. It was her dream location, with its lush landscaping and picturesque backdrop of sand and sky in a park -like setting. Ahead of the wedding, Yanushefski said she and her husband, and her parents, made a "bunch of calls" to the city and they drove by the beach to check on the progress often, in hopes that it would reopen in time for their ceremony. At the time, the newlyweds lived in the Naples area, but they have since moved to Georgia. "We assumed they would fix that part of Naples quicker because we know the snowbirds enjoy it too," she said."Unfortunately, it didn't work out that way." Traditionally, Naples has been a popular draw for destination weddings, bringing in out-of-towners that boost the local economy. Joe Capasso, a local wedding photographer, isn't happy the city is still limiting permits, even if temporary. "It's still unfortunate because it sends the message to potential clients all over the country that Naples, Florida is mostly shut down for weddings," he said. Packet Pg. 296 11.A.a "It adds to the perception of these destination clients that there is more damage to the coastline than there actually is." Since weddings are often planned at least a year in advance, the industry's business and income will suffer for some time to come, even after all the beach accesses reopen, Capasso said. "If anyone can go walk and sit on the beach as normal, you should be able to have your wedding on the beach as well," he said. Now— h Naples City Manager Jay Boodheshwar has emphasized the need to put safety first. Due to safety concerns about its beaches, the city cancelled its traditional New Year's Eve fireworks off Naples Pier in December. r Q Packet Pg. 297 11.A.a The city has 40 beach accesses. More than half of them remain closed, and beach parking is still limited, due to storm damage. Other ways to get married on the beach There are still multiple ways to get married on the beach in Collier County, not just at county -owned beaches and parks, but at private hotels and other waterfront venues. Collier County's most suitable beaches for weddings are South Marco and Tigertail because they have the most room to accommodate them. Permits can be acquired through the county's Parks and Recreation Department. The cost of a permit is $100 an hour from setup to break down, and the ceremony must end by sunset, said Peg Ruby, an events and marketing coordinator for the county's parks department. Coastal hotels and resorts continue to host beach weddings. That includes the Naples Grande and Edgewater Beach Hotel, as well as the Hilton and JW Marriott resorts on Marco Island. In the county, a few harder -hit beachfront resorts are temporarily out of the wedding business, including the Ritz -Carlton, Naples, which is still recovering from wind and water damage. While restoration and rebuilding are well underway, the iconic property on Vanderbilt Beach isn't expected to reopen until mid-2023. Packet Pg. 298 11.A.a Naples Daily News SPORTS National Pickleball League to have Southwest Florida -based team for inaugural season in June Alex Martin Naples Daily News PebriaNd 12'24 p.m. ET Feb. 14, 2023 1 Llpb ated 12:41 p.rn. ET Feb. 14, 2023 0 V M ri Watch: Ben, Collin Johns, Catherine Parenteau, Lea Jansen win Open doubles titles Ben and Collin Johns, and Catherine Parenteau and Lea Jansen won the men's and women's pro doubles, respectively, at the U.S. Open Pickleball in Naples. Greg Nardmy, Naples Daily News su 1 Watch: Ben, Collin Johns, Catherine Parenteau, Lea Jansen win Open doubles titles Ben and Collin Johns, and Catherine Parenteau and Lea Jansen won the Tien's and womers pro doubles, respec5velyat the U.S. Open Pickleball in Naples. Greg!-lardwlq, Naples Daily News With pickleball starting to make inroads with younger generations, Bob Strommen wanted to make sure the older generation of the sport wouldn't be left behind. Packet Pg. 299 11.A.a And with that came the formation of the National Pickleball League, which is set to commence early this summer. Strommen, the managing partner of the Naples Pickleball Center, will be a team owner of the team based in Southwest Florida. The newly formed league, which will be announced publicly on Wednesday, will feature six teams from across the country with all players over the age of 50. Strommen said to think of it like the PGA Tour Champions League, while Major League Pickleball is more reminiscent of the youth on the PGA Tour. The Naples Pickleball Center -based team will be called Naples JBB United in honor of the founders of the sport —Joel Pritchard, Barney McCallum, and Bill Bell. More:U.S. Open Pickleball ChampionshiDs: Johns brothers. Parenteau reheat as doubles Dro champions With LeBron. Bradv in on Dickleball, arouD seeks to rule Florida's indoor courts. What we know "This has kind of been an evolvement," Strommen said. "A year and a half ago, maybe a little longer, a professional league was established called the MLP, Major League Pickleball. I'll use the analogy of PGA Golf. It was really a league that was geared towards those in their 20s and early 30s who are young and vibrant. Then, all of a sudden, big -name athletes got involved ranging from Tom Brady and LeBron James, and Kevin Durant. "They saw that pickleball was not a fad. It's something that has longevity and excitement. The 50-plus crowd of pickleball players that were the founding fathers of the game were kind of getting pushed off to the side, with the concentration being on younger kids and younger people because of age, just like golf. You can't compete with the 22-year-old when you're 55. It wasn't lack of skill, just a reality in age." The league will have a nationwide draft sometime before the end of March, with each team having between 12 and 20 players. Prize money will be included, and every tournament will be held at a Chicken N Pickle, which are indoor/outdoor entertainment complexes located in Missouri, Oklahoma, and Texas. "All of their facilities have indoor courts," Strommen said. "They thought this was a great way to assure every team and every match would occur. But also, in an environment that has some excitement. And everyone likes to have a beer once in a while." Packet Pg. 300 11.A.a Although matches will not be played locally, Strommen expects "there will undoubtedly be some form of events surrounding NPL at Naples Pickleball Center as the league evolves later the first year or clearly in the second season." For the players interested who aren't nationally ranked, there will be a combine, similar to the NFL does. "With regards to the player selection, it'll be a combination of both locals and out -of -area players," Strommen said. "It'll only be logical that there is a good representation of local players. We also recognize that you want to have a competitive playing pool, and you want to have a national reach with a local emphasis. "... There's going to be two pool groups. There's the ranked pool of players we all know, and there's going to be the pros that have shown up at the combine that we didn't know, that are exceptional. It'll be an interesting collection of local and national players." More: Catherine Parenteau discovered pickleball, moved to Naples and now is No. 1 in the world More: Players to watch at the Minto U.S. Open Pickleball Championships in Naples The team will include Strommen, who will serve as the team's owner, while a pair of Pickleball Hall of Famers will be on the Board of Directors in Jennifer Lucore and Alex Hamner. "This is a grassroots league," Strommen said. "Much like other leagues that are evolving to honor the legacy of the game, honor the sport, give deference to those who made the game into what it was today, and to be good ambassadors to the game throughout the community. Any pro athlete only represents the top one percent or the top one -tenth of one percent of those who play the game. "What this does, it gives national exposure to Naples, Collier County, Fort Myers, this whole region. Naples Pickleball Center, which is just a part of our family, is a destination. Last year, we had 18,000 visitors that came into the facility, primarily to vacation in Naples and play pickleball. This would be another reason to keep Naples pickleball and Naples Pickleball Center on the map of the consumer who says, `I gotta get out of the snow. I got to go somewhere.' And where else to go than Southwest Florida?" NPL Overview • Teams are drafted by the owners at the start of each league year Packet Pg. 301 11.A.a • The inaugural draft is targeted for first quarter 2023. • Each team will play three types of matches (men's doubles, women's doubles, mixed doubles). • All teams will play a total of 10 team matches during the regular season. • All six teams will compete in the playoffs, with seeding based on regular season records. • The top two teams will have byes in the first round of the playoffs. • Team prize money will be given to the 1st, 2nd, and 3rd place teams, as well as to the 1st place team in the regular season. NPL Competition Dates • June 2 — June 4: Grapevine, Texas • June 30 — July 2: Overland Park, Kan. • July 28 — July 30: Oklahoma City, Okla. • Aug. 11 — Aug. 13: Wichita, Kan. • Sept. 15 — Sept. 17: San Antonio, Texas • Oct. 13 — Oct. 15: Glendale, Ariz. (Championship Weekend) O a a� c� Cn E A �L O M M CD N z L CM L L O N O d L M M i+ d E t M a Packet Pg. 302 11.A.a martmeex,f,g,s The tntelligent Way to Plan Women2023 Smart Meetings: Industry Leader r S L a iine lines Presents the lath !Annual Winners Revealed By 5rn0i t rlCelings February 28, 2023 Lisa Chamberlaili, CMP Group sales Manager, Ivaples, Marco Island, Everglades Converkehm 8 Wshort Bureau Count Your Blessings Alta Moment: Many believe that pore you are Frnmersed in the hospitality industry, it becomes challenging to leave it. I loved teeing a server in high school and college, but my true hospitality career began after graduation with a hotel sales position. I realized early on that 1 enjoyed my client relationships and being apart of a team that resulted in creating successful events for clients. I transitioned into the CVB/DMO world, which I love and where I have spent the majority of my career. I enjoy promoting each of my destinations by producing unique and creative client events. What One Thing Made Alt the Oifferenc4e 1 made a conscious decision to GET INVOLVED, especially in Our loOrf9nl industry. 1 earned my CHIP designation in 2442- I joined vari4115 networking xroup5 and organizations, serving oil committees and in leadership rates for MRI and the Florida society of Association Executives. Through my involvement, 1 have learned a lot, made lasting friends and strong connections in the hospitality industry. Relationships matter. I whole-heartedly believe this has had the most positive impact on my career. Advice for My Younger Self: I've had some challenges and I strive to not worry about things you have no control over. This too shall pass and you'll get through this. Rely on your family and friend9. I art} a Pretty P05FUVe per5prt, and try to See the (lest in all situatiUns. This question relates to my tlrree w*rds listed above -- count your btes 4smgs. Next Goal: The tourism industry provides us with the opportunity to travel to some great places for work, but I'd like to focus on personal travel. I plan to explore unique destinations with friends and family in the near future. Group travel can be so fun and create Lasting memories. Packet Pg. 303 11.A.a a kR na ,n � rp 4 iq o i%) N +� PQ O PO SQ CD 7 � Q CD rD � N 3 a O ' I Cb C X � n 3 y �F 3_ ff 5 m 0- Q f { N M w MO i CD V V i CL m C U2 Cu CL CD CD Packet Pg. 304 11.A.a FEBRUARY 2023 DIGITAL & SOCIAL MEDIA REPORT - BUZZY FORD FEBRUARY 2023 2023 2022 Twitter Accounts (3) Twitter Tweets & DMs Sent: 35 Twitter Tweets & DMs Sent: 33 Engagements: 193 Engagements: 172 Link Clicks: 30 Link Clicks: 16 Followers Gained: 33 Followers Gained: 46 Impressions: 5,578 Impressions: 7,100 Facebook Accounts (5) Facebook Posts Sent: 53 Facebook Posts Sent: 76 Engagements: 73.095 Engagements: 97,112 Link Clicks: 18,070 Link Clicks: 15,563 New Fans: 315 New Fans: 203 Impressions: 2,701,060 Impressions: 3,018,346 Instagram Accounts (3) Instagram Media Sent: 77 Instagram Media Sent: 82 Engagements: 2,710 Engagements: 1,234 Followers Gained: 98 Followers Gained: 120 Instagram Impressions: 709,914 Instagram Impressions: 909,427 CrowdRiff 9k interactions and 34k views 17k interactions and 39k views ThresHold360 102,698 Views / 217,310 Engaged Data not available Views Notable Tasks • Review Social Media posts with Brazil Social Team • Various video editing • Build Arts & Culture Grants, Training Page • QR Code development • Repair Broken website links • Capture various destination videos & images • Update website media center with various PR & publication initiatives • Produce photo & video assets for Social Media Marketing. • Update various partner listings • Write monthly Coastlines article • Provide video assets for the DiaMonde team • Produce photo & video assets for Arte Viva marketing • Update & publish website articles: Meetings Accolades, Picture Perfect Meetings, Meetings in Paradise. • Produce Facebook Live: Naples Chocolate • Accumulate User Generated Content of the Destination for Social Media Marketing. • Conduct weekly Social Media Content Meetings Packet Pg. 305 11.A.a • Update the "In the News" section, highlighting various destination coverage. • Renew Website Domains. Packet Pg. 306 11.A.a TRAVEL TRADE SALES REPORT Claudia Cianfero —Global Sales Manager February 1 - 28, 2023 PERIOD AT A GLANCE 2022 2023 Number of Travel Agent Contacts 140 0 Number of Tour Operator Contacts 27 80 Number of FAM's/Site Visits 0 0 Number Trade Shows Attended 1 1 EVENTS RECAP Florida Huddle West Palm Beach — Feb 2 — 4, 2023 Global sales attended Florida Huddle February 2 — 4, 2023. This is an annual show where the International and Domestic Tour Operators come to do business with Florida partners. This includes DMO's, hotels, attractions, and media, this is a must do show for anyone that wants to do business with the domestic and international trade. We were joined by our UK team and had two full sets of appointments. The German delegation did not attend this year because this show was too close to ITB in Berlin, and they expect to meet with us there. Domestic tour operators reported a decline in bookings due to high rate and lack of room availability. The LATAM market is strong in Argentina while UK is hopeful to be back to pre -pandemic numbers in 2024. Emerging markets noted are France, Italy, Switzerland, and Spain. These visitors are looking for a different experience in Florida. They are looking for more high -end, quiet vacations which we are eager to provide. In fact, one of the biggest bed banks reported Spain as their 3rd top producer to our destination. VAX Vacation Access As part of our 2023 strategic plan, the CVB has partnered with VAX Vacation Access to increase our promotion to the travel trade. VAX is the industry's leading travel advisor only resource. In fact, 95% of US advisors are using VAX with 4,975+ new advisors and 318+ agencies joining VAX each month. As part of the campaign, we will have a Destination Page where we can keep advisors informed of updates and promote our Florida's Paradise Coast Specialist Program. In addition, we will present a 30-minute webinar in April that will then be on -demand for 1 year. They typically have about 128 registrants per live webinar and share all leads generated Packet Pg. 307 11.A.a TRAVEL AGENT ACADEMY (TAA) It has been a year since we launched our Travel Advisor Specialist Program, administered through the Travel Agent Academy (TAA). Since the launch we have created a post card to distribute at trade shows with a QR code for easy registration. As part of our FY23 plan we renewed the program and have made some changes to the 2 chapters to keep up to date on the destination. YTD stats: 761 128 37 31 COUNT COUNT COUNT COUNT •ly Graduates Unft Graduates Unit... "- .lye Graduates Unit 1! We— �!�� Graduates Unll 406 66 24 12 UNIT 1 COMPLETED UNIT 1 COMPLETED UNIT 1 COMPLETED UNIT 1 COMPLETED Upcoming Strategic Initiatives: Feb and March — Branch UP posts in partnership with Visit Florida Canada March 6-9 — ITB Berlin in attendance with our Diamonde Office VF — Northstar Media buy preparations for April FAM and Webinar. Packet Pg. 308 O ■ 5T TRADE & PR ACTIONS • 35 Travel agents trained • 20 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 8 Media Calls Strategies in Progress: • Search for opportunities of non -cost trainings in travel agencies in Sao Paulo. ARGENTINA • Actions with Trade: 25 Sales Calls 5 Trainings 75 Agents trained • Actions with Media: 2 media calls CHILE • 9 targeted sales calls to promote & develop the Paradise Coast • 12 Successful Contact • 1 Post Instagram • 1 mailing • 1 New Joint Venture to create new activities. COLOM BIA • During February, the team carried out 12 interactions in Bogota, Medellin and Barranquilla, reaching a total of 30 travel professionals. • The team maintains as the main focus of the interactions, to put in the minds of the agents, the importance of offering their clients alternative destinations that are affordable, with the best infrastructure and that are truly innovative for the passengers. Activities to be developed in March: - An average of 8 meetings with prospective agencies and 10 maintenance sales calls are expected. - 4 e-flyers will be sent to AVIAREPS Colombia's database. Reach: approx. +2.1K leads per mailing. Total reach 8.41K Packet Pg. 309 11.A.a MEXICO • 25 Targeted sales calls to promote PC • 1 Webinar to introduce PC with Viajes de Gala • Product development: ■ Packages to Naples and Marco Island with Despegar and Bestday • 15 meetings with Trade and consumer media • Media reach: 22,200 Strategies in Progress: • Start working in the organization of PC participation in the Sales Mission of Visit Florida in Mexico City on March • Preparing the Press release we will be sending for march • Preparing the monthly email marketing promoting Spring season • Webinar with Operadora Concierge- TBC the date Monthly report highlights to Finance: • Media reach: 22,200 • We are at 32% annual goal in sales calls • Webinar with Operadora Concierge Monthly report highlights to Finance: • 4 packages with wholesalers or OTAs • 25 sales calls O a a� Cn E A �L O c� M CD N z L c� L O N O d L M Cn d E t M a Packet Pg. 310 11.A.a UK & IRELAND ACTIVITIES - Feb 1 - 28, 2023 Highlight of the Month Florida Huddle, Palm Beach, 02-04 February, 2023 Palm Beach Convention Centre co -hosted the Visit Florida's premiere trade show which showcases all regions of Florida to the international and domestic tour operators, wholesalers and media. OMMAC's Oonagh McCullagh-Boyle and Gerry Boyle attended with the CVB team. Each day included hosted breakfast and lunch opportunities for further networking. Florida Encounter is combined with this trade show and promotes convention sales. Together the team held over 70 individual appointments plus additional media meetings and discussions during the networking events. Destination Visit, Florida's Paradise Coast, 31 Jan -2 February, 2023 Prior to Huddle we maximised our time in Florida and included a site visit to Paradise Coast. This was an opportunity to meet the CVB team for a one-to-one updates on all activity current/ongoing and future plans. Additionally, we were able to see first-hand the destination post hurricane and recognise the exceptional work that has taken place to ready the destination to welcome visitors back. We were able to take pictures and share the images during Huddle — which the tour operators all appreciated. We met with several industry partners and the Sports Complex plus being able to cover the area during our visit. See below notes under Marketing activity for additional details. Below L-R: At Naples Hilton - Oonagh McCullagh-Boyle, Florida's Paradise Coast UK & Ireland office; Clark Hill, General Manager and Donna Cox, Naples Hilton d UK & Ireland Market Update This month UK Prime Minster Rishi Sunak and President of the European Commission Ursula von der Leyen announced a new Brexit deal, aimed at fixing post-Brexit problems in Northern Ireland. The PM Packet Pg. 311 11.A.a said that the deal agreed with the EU restores "balance" to Northern Ireland's politics. The so-called Windsor Framework lays out plans for the transportation of goods from Britain into Northern Ireland and across the border into the Republic of Ireland, which is still part of the EU. Sunak has been busy trying to gather support for the trade deal, travelling from Windsor to parliament, Northern Ireland and parliament again in just over 24 hours at the end of February. It remains to be seen whether Northern Ireland's Democratic Unionist Party (DUP) will back the deal, but full ratification is likely to take months. Ex -Prime Minister Boris Johnson has weighed in on the deal and said that it's 'not about the UK taking back control'. Speaking at a conference in London Johnson admitted he was at fault that the checks on the border between Ireland and Northern Ireland had become too 'onerous' but reiterated his call for the UK to be allowed to diverge with EU regulations and laws. February saw UK house prices biggest annual decline since November 2012. The average price of a house fell 1.1% to £257,406 in February compared with a year earlier, lender Nationwide reported this week. House prices are now 3.7% below their August 2022 peak, according to Nationwide's index based on purchases involving a mortgage. In positive news, economists forecast a smaller fall in UK output in 2023. In December and January, economists expected gross domestic product to drop 1 per cent this year but data for the week of February 20 showed that economists upgraded their forecasts. The average forecast involves a 0.6 per cent fall in GDP in 2023. British business activity rebounded in February after six months of declining output and consumer confidence in February reached its highest level in almost a year, according to research group GfK. While the cost of living crisis is far from over, and the Bank of England could raise interest rates further to curb inflation, there has been a sharp fall in energy prices, which soared after Russia's full-scale invasion of Ukraine in February 2022. Marketing, Sales and Promotional Activity Trade Overview Following a record -breaking January, peaks momentum continued into February, with many tour operators reporting strong sales and continued pent up demand. A consumer poll conducted in early February supported this sentiment with 96% of those surveyed planning to travel overseas in the next year, despite the current economic challenges. Despite strong sales throughout the month, car hire prices continued to increase which are now double pre -pandemic prices in some destinations. Research by consumer insight provider Which? revealed that the cost of renting a car this Easter is 72% more expensive on average than the same period in 2019. Whilst these increases are seen in many destinations across Europe, the US is by far the most expensive, Packet Pg. 312 11.A.a with travellers spending £537 per week on average; adding £239 onto the cost of a holiday compared with 2019. Bucket list holidays have become more frequent and grown in popularity, home working network, Not Just Travel, reported. Milestone holidays, which once represented 10% of its overall business, now represent 35% of 2023 business as of the end of February 2023. Post-covid, Not Just Travel has seen a shift in demand where priorities have changed and travellers are seeking out milestone holidays, where they are opting for longer stays, upgraded accommodation and more extravagant in -destination experiences. Kuoni reported that sales through its retail stores were performing well and it was seeing increased demand for high -end honeymoon and wedding sales. In 2022, Kuoni predominantly reported late booking patterns whereas in early 2023, forward departures for 2024 have picked up, as consumer confidence increases, and clients feel more comfortable making future plans. The Advantage Travel Partnership reported that sales were +19% vs. 2019 with 31% more bookings sold for summer 2023 vs. the same time in February 2019, following it's 'book early' messaging. Northern Ireland's largest independent travel agency, Oasis Travel, reported that many clients were already turning their attention towards 2024 because of the lack of availability already for peak 2023 travel periods. Three weeks into February, Oasis Travel was on track to have the best February in its history; a month that traditionally sees demand start to tail off. Early February the U.S House of Representatives voted to immediately lift the remaining entry requirement that visitors must be fully vaccinated to enter the country. Members voted 227 to 201 in favour of a bill to end the requirement for foreign visitors to be fully vaccinated, however the bill must still be approved by the US Senate. Whilst UK tour operators have already reported strong sales to the US since the start of the year, the lifting of this restriction will undoubtedly see demand to the US continue to grow. Events UPCOMING EVENTS 2023 DATE EVENT LOCATION March 13-14 IMM — International Media Workshop London March 15 Visit USA AGM London Packet Pg. 313 11.A.a 7-10 April Easter Break UK & Ireland April Virgin Atlantic Holidays co-op campaign UK May Visit Florida Travel Trade Sales Mission UK & Ireland Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include: Florida Huddle, Palm Beach, 02-04 January 2023 During this very busy and successful trade show the team held over 70 individual appointments with major UK and Ireland tour operators and media. We will follow up over the coming months seeking the most potential opportunities to drive visitation into Florida's Paradise Coast during the low season. Some key points noted: tour operators are keen to support our build back following the Hurricane, increased room rates are not only in our destination but across all Florida destinations / operators are able to access bed inventory via all the bed banks — our destination is very well represented. Below at Florida's Paradise Coast Booth During Huddle: L-R: Gerry Boyle, UK & Ireland Office; Claudia Cianfero, CVB & Oonagh McCullagh, UK & Ireland Office Right L-R: Claudia and Oonagh during meetings at the booth Packet Pg. 314 11.A.a Destination Visit, Florida's Paradise Coast, 31 Jan -2 February, 2023 As mentioned above within the highlights we were able to maximise our time in Florida pre Huddle to include an important site visit to Paradise Coast — especially in light of the recovery post hurricane. We had site visits and researched various properties ideal for the UK & Ireland market including Naples Hilton; Naples Bay Resort; new developments at Ritz Carlton Golf Resort Tiburon; Naples Grande Beach Resort; shopping and dining areas including Waterside Shops and Mercato; Edgewater Beach Hotel; Naples Pier; Inn on 5th plus 5th Ave & 3" Street area; Hyatt House and Marco Island. We held a very positive meeting and site visit at the sports complex and aim to build out opportunities as the development grows. Below at the Paradise Coast Sports Complex: L-R: Adrian Moses, General Manager, & Oonagh McCullagh, UK & Ireland Office Packet Pg. 315 11.A.a Brand USA One to One meetings — Virtual event 7-8 February, 2023 Participated with this virtual appointment event hosted by Brand USA. We engaged with a number of French tour operators. All discussions were regarding the status of the destination following the hurricane and we were able to reassure the industry that Florida's Paradise Coast was open. We updated following our recent visit which was all very well received. Ongoing follow up: A number of opportunities are in discussion as we open up post hurricane and with subsequent meetings post Huddle — we are aiming to confirm activity with activation from March onwards to influence visitation for the low season summer months and into next year. Partners include and not limited to: Virgin Atlantic Holidays/ Trailfinders / British Airways/ US Airtours and travelplanners/ JTA travel/ American Holidays, Ireland plus Florida partners for co-op activity. Virgin Atlantic Holidays (VAH): VAH are fully supporting the destination and we are in ongoing discussions to ensure the correct product offerings are in place as one of their top selling properties remains closed. We continue to work closely to ensure they are able to offer a selection of other accommodations. VAH continue to promote Florida's Paradise Coast. British Airways Holidays (BAH): BAH continue to sell the destination and reinstated trading for forward sales. During our Huddle meeting we have moved our discussion forward for a co-op campaign to drive visitation during the summer months. Trailfinders: We continue with positive discussions to increase our room night numbers. Following a pause on forward sales during the hurricane and recovery — a successful huddle meeting ensured we are on track to reinstate our proactive activity to drive visitation during the low season. Trade and Media Tool Kit for Use: This is an ongoing update and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'Only Paradise will Do' key messaging — will be updated to highlight 'ONLY' with in the strapline — all very relevant as UK and Ireland visitors return, many for the first time since early 2020, and now following the hurricane. We continue to follow the lead and guidance from the CVB for all our messaging. Packet Pg. 316 11.A.a Co-op Marketing and Paradise Advertising We have confirmed our UK & Ireland budget allocation is aligned within Paradise Adv to enable the activation of co-op tour operator marketing. We will follow up once we have our co-op partners confirmed and approved by the CVB Updates: Industry updates forwarded to CVB for planning and reference — all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. We are closely monitoring our stock as we prepare for the new Visitor Guides expected in April. Public Relations and Communications Activity Media Overview - Trends & Media U TRENDS Moving away from new year travel content, February's focus was on a variety of travel topics including Valentine's Day and honeymoon breaks, as well as rounding up this winter's ski season. The month has also seen several long -haul destinations featured independently and as part of round -ups, in comparison to European locations being a heavy focus in recent months, especially in national newspapers. At the beginning of February, Valentine's Day content included romantic destinations and couples' trips, with stories such as 'Rekindle your love in...' in the Daily Telegraph and 'Happy Galentine - try a celeb- inspired girls getaway' in the Sun on Sunday. More Valentine's content was covered in consumer and trade publications with news of romantic products, such as valentine's deals or couples' packages on cruises. Wellness travel has also been a prominent theme this month as it has been highlighted as a key travel trend for 2023. Active, spa and health breaks have consistently been featured in travel pages though often with a unique or trend -led angle. The Financial Times Weekend published two wellness travel stories this month, 'Inside the spa that promises a longer life' in Switzerland, and 'Why ice swimming is so hot right now' in Scotland. Other wellness features include The Times' 'Get outside: 30 active breaks' round up, 'Breathing space - UK's top wellness breaks' in the Independent, and a hotel feature titled 'Fitness hotel will turn you into a Lanazahottie' in the Sun on Sunday. Towards the end of the month, late ski breaks and snow reports were featured across titles, while spring Packet Pg. 317 11.A.a and summer stories have started to be published, including Easter breaks, spring blooms, and what and where to go in the coming months. MEDIA UPDATES February saw several journalist moves and publication updates, reinforcing the positive state of the travel industry. At the beginning of the month, The Times announced the launch of the Times Luxury monthly newsletter by Editor -in -Chief Kate Reardon, which was sent in the last week of the month. The newsletter included a highlight of stories and products featured online, including'WeTwo', a foundation co-founded by travel and adventure writer Phoebe Smith. Moves at the nationals include Kara Godfrey being promoted from Senior Travel Reporter to Deputy Travel Editor at The Sun, and the Independent's Lucy Thackray stepping down from her role as Deputy Travel Editor. Lucy will now be writing for travel and lifestyle titles as a freelancer, and is interested in travel, food and drink, spa and book news. Other appointments this month include Amelia Duggan at National Geographic Traveller being promoted to Managing Editor from Deputy Editor, Ellie Muir from Time Out being appointed Culture & Lifestyle Reporter at the Independent, and Nic Crosara taking on the Deputy Editor role of DIVA Magazine, having previously been a staff writer at the publication. PR Activity In February, the team proactively pitched the following on behalf of Florida's Paradise Coast: Individual pitches: • The Times: Top 7 lesser -known US destinations Multi -destination roundups: • Ten off -grid adventures fueling the 2023 travel trend TravMedia requests: • Travel Bulletin: USA news • Travel Weekly: Golf and Sports Travel • Wanderlust: 2023 Green List by Wanderlust Packet Pg. 318 11.A.a PR Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) Northern Ireland Seven Best Places for a 28.02.23 Travel News Online Kirsty Johnson 'Nothing -Cation' Worldwide 220,940 $757 TOTAL 1 220,940 $757 Media Meetings & Industry Webinars The team met with six media this month to discuss Florida's Paradise Coast story ideas and media visit opportunities: • Freelance -Jacqui Agate • Freelance - Lucy Thackray • Freelance - Sam Bradley • ITTN - Fionn Davenport, Editor • Sidetracked Magazine - Dorian Lloyd, Creative Solutions • Wanderlust Magazine - Simon Bryson, Senior Creative Partnerships Manager Meet the Media (Ireland), 13 February The PR team attended Meet the Media Ireland in Dublin and met with over 16 media and content creators. The annual networking event allows key Irish media and PRs to catch up over ten-minute meetings. Media met with included: • Content Creator - Cloda Scanlon • Content Creator - Kashyap Bhattacharya, Budget Traveller • Content Creator - Rob Kenny • Content Creator - Scott Tisson, Intrepid Escape • Freelance - Catherine Murphy (Irish Daily Mail, Irish Independent) • Freelance - Cian Byrne • Freelance -James Hendicott (Dublin Gazette, Vice, NME) • Freelance -James March (National Geographic Traveller, loveEXPLORING) • Freelance - Melanie May • Freelance - Michelle Walsh Jackson • Freelance - Ross Clarke (National Geographic Traveller, The Times) • Irish Daily Mail and YOU Magazine - Linda Maher, Travel Editor • Irish Examiner - Barry Coughlan • Northern Ireland Travel News - Erin English Packet Pg. 319 11.A.a • The Belfast Telegraph - Domhnall O'Donoghue • The Irish Sun - Ann Mooney and Danielle Russel Masterson Social Media Activity Social Media Overview Israel's Ministry of Tourism launches ad campaign 'Exactly Like Nowhere Else' Israel's Ministry of Tourism has launched a new advertising campaign promoting Israel as a top holiday destination across UK, US and European markets. 'Israel, Exactly Like Nowhere Else', the campaign highlights the country's diversity, history, people and places, and was rolled out across key online platforms including Google, YouTube, Facebook and Instagram. With a 'digital -first' approach, the campaign aims to spotlight Israel's individuality as a destination and establish a personal connection with its visitors. The campaign will involve an 'always -on' online presence throughout the year as recent travel data has shown that consumers are now booking holidays all -year-round. To reach as wide a demographic as possible, platforms like TikTok have also been used to target gen-z and millennials. VisitBritain launches multi -million pound campaign 'See Things Differently' VisitBritain has started rolling out its new multi -million pound international campaign to drive tourism and bookings to Britain. The campaign uses a mix of on-and-offline channels including short films and branded content across social media. Digital content aims to drive traffic to VisitBritain's website through ideas and links to activities, attractions and experiences based on the 'See Things Differently' theme and using #lovegreatbritain. Across Europe, the 'See Things Differently' campaign will centre around 'Spilling the Tea on Great Britain' - using a play on the Britain's love for tea through destination images and shorts. In Canada and the US, the campaign is called 'Fake (Br)it Till You Make It' and highlights the richness of Britain's regional diversity. Instagram introduces 'Notes' feature Offering a new way to connect online, Instagram recently introduced new ways for users to interact with followers. A change from the app's usual image features, Notes are short posts of up to 60 characters, using just text and emojis, which can be shared with followers for 24 hours. This new feature was added as an easy way to express thoughts and start conversations and has yet to be used by a brand. Candid stories are also being tested, which is a way for users to capture and share what they're doing right at that moment. Similarly to the popular app Be Real, the feature will only be visible to those who interact with the feature by sharing their own stories. Packet Pg. 320 11.A.a Social Media Highlights 4 Paradise Coast UK & Ireland 23 February at 17:45 Q Combine the best of shopping and food with a wander down Fifth Avenue South. U The Avenue is in the heart of Naples and is a glorious mix of sophistication, history and unique finds. #florida #naples #floridalife #southflorida #nap!esf!orida #floridaliving #floridaphotographer #paradisecoast Paradise Coast UK & Ireland 20 February at 17:47 Q The 4ArteVil celebration Is continuing until May! ,y A celebration of Hispanic arts and culture on Florida's Paradise Coast. Find out more about the festival and the events to join here: ti h1tps:fjbit.lyJ4OA42CT... See more Paradise Coast UK & Ireland 21 February A 20 36 • Q Restaurants, an and architecture! .1 Explore more than just the coast in Florida's Paradise Coast... the Venetian Bay area is a great place to start. i, Check out the tap ways to enjoy The Village Shops at Venetian Bay. 4 https:llbit.lyj3Yq L mT W #florida #naplas Wi0ridafife #southflorida #nap!esflwida Wloridaliving #floridaphotographer #paradisecoast ®Paradise Coast UK & Ireland 10 February at 16:47 Q Imagine walking down a beautiful, sandy, wl beach and looking out onto a magnificent sunset with billions of tiny sparkles touching the crystal, clear ocean water. 0 There is nothing quite like it. pflorida #naples #florida!ife #southflorida #naplesflor!da #floridaliving #iloridaphotographer #paradisecoast M . I Packet Pg. 321 11.A.a MONTHLY SALES & MARKETING ACTIVITIES FEBRUARY 2023 DACH & BENELUX MARKETS SUMMARY OF ACHIEVEMENTS o Attendance with brochure distribution at German consumer travel show f.r.e.e. Munich from February 22-26, 2023 Attendance at the one-to-one virtual meetings and market update of Brand USA on February 1 & 7, 2023 Attendance at DER Touristik Campus Live Streaming Event, Florida Expert Talk on February 15, 2023 Execution of two dedicated e-training sessions at the DiaMonde Schule (school) exclusively on Naples, Marco Islands & Everglades on February 22, 2023 Final approvals for ourjoint 132C campaign "The Great Outdoors" with TUI & Visit Florida Final preparation of our attendance at IMM 2023 (Mar 6) & ITB 2023 (Mar 07-09, 2023) Final preparations of the content materials for our communication marketing campaign with high -gloss, luxury travel magazine "Connoisseur Circle" Preparation of the content materials for of our 62C campaign with CRD & The Keys Confirmation of our attendance with brochure distribution at 132C travel show Ferienmesse Wien (Vienna/Austria) from March 16-19, 2023. Confirmed our standalone 132C online marketing campaign with Swiss tour operator go2travel SALES ACTIVITIES - B2B & B2C o Faszination Fernweh, Sandra Katsch, CEO, Germany NAP Sales Interaction FLIP call with Sandra regarding their current business and catalogue planning. The business to Naples is currently doing extremely good as they switched destination Fort Myers to Naples for their existing itineraries. She told us also that they will review the Naples hotel selection in their portfolio, and they are booking Florida mainly via NWT but due to their fusion with Allied the new interface is not working smoothly right now. This Packet Pg. 322 11.A.a causes more work for them now. We offered her our assistance for all upcoming questions and will call again after ITB as they will not attend the trade show. o DER Touristik GmbH, Carmen Dreymann, Product Manager KUONI North America, Caribbean, Germany NAP Sales Interaction Contacted Carmen Dreymann, new Product Manager North America of DER Touristik Kuoni Reisen to introduce ourselves and set up an appointment for ITB which we gladly confirmed. o faircations GmbH, Stefan Seibel, Managing Director, Germany NAP Sales Interaction Stefan will be attending ITB 2023 and we set-up an appointment with him to discuss possible joint cooperation and to discuss a program extension. So far travel portal www.faircaitions.de which is specialized in sustainable travel offers worldwide are not offering Florida but would be interested in product extensions. o TUI Deutschland GmbH, Julia Malik, Senior Manager Partner Marketing, Germany NAP Sales Interaction We received the drafts for the joint marketing campaign with Visit Florida called "The Great Outdoors" and the campaign will run between end of Feb to end of March 2023. We have forwarded all received drafts to the CVB and approved the content. o CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany NAP 132C Campaign 2023 We forwarded B-roll material on Naples, Marco Island and Everglades for CVB who forwarded a first draft if the destination video on Feb 13. Also we updated the "The taste of Sudflorida" (South Florida) subpage. We received the draft for our shared destination video w. The Keys and CRD. The video is divided as follows: 10s NAP, 10s Keys, 10s both (topic Nature). To review click here: https:Hplay.seenthis.co/preview/G543yipw8 After checking the name change of Paradise Coast into Naples, Marco Island & Everglades was not possible due to space problems and it not manageable for smaller format. Since there is no other solution, we confirmed to stick with the wording Paradise Coast. Once the customer clicks on the video, they will be redirected to the South Florida page which has a lot of info on Naples, Marco Island & Everglades. Regarding the current bookings situation, she stated: Booking situation for Florida is still difficult due to high prices / other USA destinations are recovering faster. Compared to last year, we are a bit better off, but still, it doesn't look like we will be able to reach our 2019 numbers. Additionally, we confirmed an appointment at ITB 2023 with her and Svenja from the marketing department. o Expedia Group Media Solutions, Mario Retzerau, Senior Business Development Manager DACH NAP Sales Interaction Hold a conference call with Mario Retzerau, new business development manager of Expedia media solutions. Back in 2020 we run a successful online marketing campaign with them with the target of increasing the awareness for Naples, Marco Island and the Everglades. He gave us a full presentation on the opportunities and information on the latest destination campaigns. https://www.expedia.de/lp/b/ms-b-dmo-exp-de-saintlucia Please see this information also in the appendix. Passport ads are reaching very good results in the campaigns at the moments and this opportunity might be of interest for us for budget 23/24. The content of each campaign will be created inhouse and reporting is available midterm and at the end of the campaign. We Packet Pg. 323 11.A.a confirmed a ITB appointment with him. o Salt & Green GmbH, Kerstin Pscheidl, Product Manager USA, Germany NAP Sales Interaction Contacted Kerstin to set-up ITB appointment with her and learned that she will not attend due to a lack of attending partners from the luxury segments. Business is currently very busy, and the bookings are coming in more short-term compared to some weeks ago. We have her an update on the hotel modifications in Naples and was interested to hear about the new development of the Four Season and renovations works at the Ritz Naples. o CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager & Kolja Kassner, Senior Vice President, Germany NAP Sales Interaction 132C Campaign 2023 We completed the timeline for the upcoming 132C campaign with Canusa, Palm Beaches and The Keys. The staff training is now confirmed for May 4, and it will be held online as planned. The creation of the content will start in mid of March with the making of our Top List. We confirmed a ITB appointment with her. We talked to Kolja regarding their current business, and he stated as follows. Overall, they are extremely satisfied with demand and the booking situation. They had the best January ever at CANUSA in terms of booked sales. Compared to last year, the increase in Florida is good and in the double digits. Naples as well as Marco Island are performing even better and are not only above 2019 results in revenue, but also close to 2019 numbers with pax. In that respect, it looks good and in February the demand is unbroken strong. o Berge & Meer Touristik GmbH, Katrin Wissem , Product Manager, Germany NAP Sales Interactions Talked to Katrin Wissem, new contact for long -haul destinations at German tour operator Berge & Meer Touristik at the virtual one-to-one meeting of Brand USA. During the last seasons Florida was not their main interest in the long -haul portfolio but this might change for 2023/2024. They plan to extend the "beach/sun" portfolio in their program, and we gave her a short introduction on NAP. She was very interested, and we will set-up a detailed call for discussion after ITB as she is fully booked. o TUI Deutschland GmbH, Product Management North America, Claudia Ehlen, Senior Product Manager North America, Germany NAP Sales Interaction Confirmed a call with Claudia Ehlen, Senior Product Manager North America of TUI Germany to follow-up on their business status quo. Regarding the booking figures, a concrete statement is still difficult, but Naples is developing very positively and for individual hotels with increases in the 2-digit range (compared to 2022) This has certainly to do with the situation after the Hurricane 9, but especially compared to the booking volume "pre Covid" we are very satisfied our beautiful region. Our immense marketing campaign "The great outdoor" with VF, Brandenton, Crystal River and The Keys is running and we are looking forward to receive good results on this. We have confirmed an appointment with Claudia for ITB to discuss further steps. o Hotelplan Suisse (MTCH AG), Melissa Clausen, Lead Product Manager Travelhouse, Switzerland NAP Sales Interaction Melissa will be taking over the responsibilities of Fabio di Canio as new Lead Product Manger USA / Bahamas starting March 1. She is at Hotelplan since 2010 and was formerly Team Leader Sales & Operations for Packet Pg. 324 11.A.a destination. She will be attending ITB only one day and has no more open appointment slot. Due to this we will be setting up an IPW appointment with her. 0 go2travel GmbH, Robin Engel, Managing Director, Switzerland NAP Sales Interaction 132C Campaign Robin and Michael of Swiss North America specialist go2travel came up with a great proposal for a standalone Paradise Coast promotion. Go2travel is an innovative, young company and dedicated to tailormade trips to North America and their business to Florida is increasing rapidly. To increase the awareness of Paradise Coast and to deepen the attention of the solvent Swiss client to our diversity, unique experiences and exclusivity. They offered us a Paradise Coast podcast production. The 15 to 20 minutes podcast dedicated to Paradise Coast with selected topics will be broadcasted on widespread distribution channels such as Spotify, Apple Music, etc. Additionally, the podcasts will be promoted on the social media channels and will remain on their website for a least 6 month. Especially in Switzerland, podcasts are an important information tool for customers to underline their travel decision. Following this trend since 2021, go2travel has successfully produced several podcasts over the last year. Cost share for Naples is USD 5000. This opportunity has been approved by Paul Beirnes on Feb 01, 2023. The recording for our podcast will be taking place on March 03. 0 DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany NAP Sales Interaction Talked to Katja to follow-up on their current business to Florida. She stated that they are still busy with their master data entries into their new reservation system. Due to this delay not, all products are in the system right now. Business wise they have been very happy with the 2022 turnover and 2023 is going a little slower. Reasons for that are in her point of view the expensive rates for rental cars, airfares, hotels and as well the exchange rate. They are satisfied with the current booking situation, and they are still realizing the backlog. Confirmed ITB 2023 with her. MARKETING ACTIVITIES N/A MEDIA / PR / COMMUNICATIONS ACTIVITIES 0 360 Grad medien gbr Mettmann, Stefanie Heine, Germany NAP Media/PR Received and reviewed the created content from our ghostwriter Helge for our standalone advertorial on Naples, Marco Island & the Everglades at German consumer travel magazine 360 Grad Nordamerika. We forwarded the input to Paul Beirnes who approved it. The remaining content like images and general travel information will be created by DiaMonde by mid of March. 0 Connoisseur Circle Reiseservice GmbH, Zoriana lurechko, Geschaftsfuhrerin, Austria NAP Communications Followed up with Journalist Andreas Dressler regarding his visit in Naples. He was very much impressed and liked to arranged tour at Big Cypress and the Paddle Marco tour. In preparation for his advertorial, he Packet Pg. 325 11.A.a requested high resolution images of both tours which were sent to him. Also we finalized the timelines for the corresponding online marketing activities: Inclusion in the 132C newsletter: March 9 (special: beaches), May 4 (special: USA) 2 Facebook/Instagram Postings: around the newsletter publicationd dates Online Article on www.ccircle.cc: Upload after publication of the magazine Advertorial B21B E-Magazin CC VIP: end of April as USA/Canada special will the topic Advertorial in 62C E-Magazin FCC: first week of May 2023 o blu media network GmbH, Dirk Baumgartl, Editor in Chief, Germany NAP MEDIA/PR Individual press trip Dirk of blue media group contacted us regarding his planned press trip to Florida in April 2023. This will be taking place in cooperation with VF as preparation for this advertorial LGBT. He tried to realize this trip in 2022 but it was not possible. He would like to include Naples and as well The Keys in his advertorial. For 2023 is planning his arrival on April 10 and departure on April 13 with the Key West Express. He filled out the media form and connected him to Michelle Pirre to set up his itinerary. At this stage Michelle secured an overnight at the Parkway Hotel & Marina and she is looking for a room on Marco now. Sunset Cruise is confirmed as well, and Michelle is currently working on his itinerary and in good contact with him. We will meet him at Visit USA media breakfast on March 8. o Visit Florida, c/o Lieb Management & Beteiligungs GmbH, Sabrina Holland, Pr, Social Media / PR Manager, Germany NAP MEDIA/PR Have been in contact with Swiss journalist and photographer Daniel Jauslin regarding his planned press trip to florida from Jun 30 to July 13, 2023. So far he has overnights in St. Pete/Clearwater and Tampa confirmed and he is looking for 7 nights in NAP. Sabrina informed us on Feb 27 that FV will support him with one flight (he had requested 2). If he will willing to pay the 2nd flight on his own, they will confirm the cooperation. So far they have not heard back from him. For period Jul 6-13 he asks for accommodation, attraction and if possible, meals. Hotels which offer him a 2- night stay or more will be included in his story by 1/1 page and the attractions will find space as well. Status: pending o NAP has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,3k Followers). Please see following screenshots. Packet Pg. 326 11.A.a x 0 Naples, Mwm Island, Everglades (DE) :" -• funk rich fell ich - hier: Collier County. is std G EINHUNOERT! TOO Jahee collier Colmy I& 1Wjahre— me! I, anreigan ap kim%d&.41W dip Xn COLLIER 'f MISTGWiICALr�L 00 Naples, Marta Island, Everglades t6E) ist hiW: Firyh Avenue 5puth Naples, FI. Pet __ :. _- , G Wenn ein einziges BM don'Anwrk-m Dream` vam 5anntagabend aut den Wnki bringt y,,Q {3 ... .'ahr anzeigen Q Martine Ubo tnd 5 wanere persorAn Naples, itA rm @rr6Ih - hie Everglades Beach, : Naples, trlarrn I AW4 Erelgasdee [DE) "' fiihit sick herrlich - hier maples Heath, � - Naples,fi. WuSSIet Ihr, dass k4ww Island Herein v r nK Jahren Unsere aline fur RKw9i rx besiedelt war? v aa$ Noch heute gehert die htsel zu den bedeutendsten Aurgalb ngsstsm-.:tehr anmgi n Ilan konm* be; Sonirmedc ait trtd Kais_ mehr anxeigen Wales, Marco Island. Everglades IDE) Leo t b—hen 00 - 4 Ko—wretare 4 Mal geteiir 00 NAP was presented in the closed FaceBook group "DiaMonde Schule" (School) (820 fans/62B/DACH markets) Please see below screenshots < ]� NaMondexhule a ••- aa,e<zw�t �rtut san a�ae.•�n m�i - .nne„eK�.�r �r�.„en3M1�re Oia Mpnda Sehule Q. ... peter zw:ctrr .a tiaw scrl moarv.ert mte -•• wera�an man. rtor:aanam�l;a wales. Mario sv„a a.a men e.eyaaes!+r.ze,en Eu<n..�eaer e:ae Annette Ecklwrdl - 1•� Naples. Yen�rwg[e Ngerie ScliuV,g NwlpCe Vera6re Cmu art urw naben nymn ,5 x.i -�T entl In 4yn35 Mawn�+5 mttdfen ldos aus eraser Lan-C Hrw come Scl.Ie-r+a.x -rle ..nrcr Patmpn us.-Hm wasusereremene. so Mtrnc>th. 220223 - � 3� -e'iCi,uMW,dl: Naples, Marta Islantl, Everglatlas - Paradise- -. Mohr anzeigen _ - ++ �•` ri DD Annette Eexnaree nna T,Yeaere ae.sonen O0r. N—r..anr n„a la.enQ.a v.,so„an Packet Pg. 327 11.A.a NAP was included in the monthly newsletter of VUSA Belgium. The newsletter was sent to 1481 subscribers and the opening rate was 29.1% LOVE STORIES A ARTS NAPLES NAPLES - MARCO ISLAND EVERGLADES_ r<r awN..w.aY Y Poe Cuaa �....r.n.�. e.w.+..:.n w. wa *w.w Pv a.w. AMlwt.r w.w...a Y.wLUY.rw ueg.i.. w'•Nsw! w.wc..t raven .�w NaN. cw. .ww�waae....Yw. ww.Y r.wY rr ws.xP.+Pa......ywe, •rM:n P. I.. •"__ W.Ib[�wW lrw. ...axs•awes. wraaww.r.W Y�YYuxa Yu.aan a+a. Wa aw. w MYr w w s l.aY arRar.w.wYr..a�V tln ara.. a a/a..n Yw Y. aYY.P.rw. a.ww YMa Yw.i. Y by we.aaywafls�. rae+ab_wnvY The full outline of the newsletter can be found under below link: httDS://mailchi.MD/7ceab86f2233/visit-usa-belRium-newsletter-mai-13517072?e=49d947345a The Everglades were included in an article on the top 5 camping sites in Florida at issue 01/2023 at B2C magazine Florida Sun Magazine (quarterly / circ.: 25 k) Top 5 DER CAMPINGPLATZE 4. +uaew�.r•wawer.ar Wa•sv�.rt.. nM1r.��Mw/+w l.Y. [wlYd 4� ww www.Yrrea w. ww� v� �.w.wAr� 33 u Q http://abo.floridasunmagazine.com/ausgabe202301/mobile/index.htmi Packet Pg. 328 11.A.a Germany's leading 1326 magazine "fvw" published a report from Florida Huddle on www.fvw.de on Feb 06, 2023. Naples was included with an update after Hurricane Ian. r' m-gm•-.rat. c l.w ,YW iRAVELTALN� n.da. xuaal. avulmttvramktx. �.a.'p '.r. o © ienpfecernlnlng lsdm: ecGean)nnutoctrMlami4 n stwdA Owldn Frv.loriAa bslstaeamdthv TsmuraNlCeEden rkd n IEIl..,. Wiedem 1111, Memder Op Disvict mk dm gumm IL and das bnte Eg-GwrbegbM Wynwood, ein pulsl—Wn. bne ae$VlnWier Wl$5 �IUK MdnfshoM mhr als p Gleri-n bnd aof nalger W-dgmalde. Gna neu: Trep reking. eln WpMpfd Msgelesen —du}ugleland Cwa.nPMwMNXnr xatsnkm MAcw PwnrcA e�dxelta, eaxx Mehr haeu •+ aw� .rbm,,,,,.�a�� ue u............ fxtrararen Florida Kegs —it —des •+ tourisl_he Angehet x.r. o�^a aaT.rm.�rePx .rmadra,�E a�R�a Naples erholt Bich vom Nurrikon•Scheck ear Ensbesondere tler Nwden wn Naples warwm ReNortlhurriNan Ian im e.rAuw.erne�y.se.rwlu gepremher2022 bmm�en, Minlerweile ist weigehentl Mormalitat sx a szp .,em.rmwm.�r.. eirtgekehrt an der Paradise Coast dieneben Naples Marca Island u nd the Everglades umf— Lediglkh das to Playa Bead[ & Golf Resort and tlas Ri. Ca [an sind noch damn beschAW. die Sturmschad- (insbesonderean der Elekrrik),, besenig- Nordflorida wirht mil viel Natur and Smalltown-Flair Natural North FlorMa �ereint 16 Courrdes im Nortlen des Sunshine State. gum touristiuhen Pngebot gehbren Wassersport in and aul den jeweas cured ein aa¢era Q-11 , seen urm Fiussen. RadFahten fb—ders bey deutuhen U,— bel idbt), WaM—and Reiten soviie old nadba Flau rn o s n & A F- i S ro of n Please see the article under below link: https://www.fvw.de/touristik/destination/florida-huddle-2023-das-sind-die-top-news-aus-dem-sunshine-state- 232080?utm source=%2Fmeta%2Fnewsletter%2Ffvwammorgen&utm medium=newsletter&utm campaign=n 15690&utm term=373952760738a835c0857e5c472ebf42 Additionally, fvw has published several news updates on Florida after Florida Huddle as a result of the attendance of Holger Jacobs, editor -in -chief. Please see the articles under below links: What slows down German Florida guests - the high prices? https://www.fvw.de/touristik/destinationlandere-quellmaerkte-staerker-deutsche-gaestezahlen-in-florida- noch-deutlich-unter-2019-232045 Interview with Stefanie Zinke / Visit Tampa Bay: How a German Rocks Florida with Visit Tampa Bay https://www.fvw.de/touristik/destination/interview-video-mit-stefanie-zinke-wie-eine-deutsche-mit-tampa- bay-florida-rockt- 232095?utm source=%2Fmeta%2Fnewsletter%2Ffvwammorgen&utm medium=newsletter&utm campaign=n 15693&utm term=373952760738a835c0857e5c472ebf42 EVENTS o DER Florida Expert Talk Date & Place Virtual Packet Pg. 329 11.A.a Nr of attendees n/a (final reporting available beginning of March) Profile of event DER Touristik Live Streaming Event exclusively on Florida. The following partner attended: Naples, Tampa, Greater Fort Lauderdale and the Keys. The event included the live talk (approx. 10 minutes presentation within the talk) 15, individual partner area with logo, contact details, individual partner content (images, text, videos - Please see information in the appendix), invitation management, promotion through the DER Touristik portals and newsletter. Profile of attendees DER Touristik travel agencies General feedback The final evaluation of the event will be available at the beginning of March, but as a first result DER Touristik unfortunately did not reach the projected number of up to 1,000 participants per event. The stated number of only about 100 participating travel agencies is a result of the current business situation in the travel agencies with increasing inquiries and continued large employee shortages. DER Touristik offered an additional marketing opportunity to compensate the limited attendee number. This opportunity will be discussed at a conference call on March 3 Cost 5000 USD The recording of the live stream can be found here: https://expertentalkflorida.streamender.de/livestream-opening/ Login: annette@diamonde.de Password: floridatalk o Dedicated e-Training, DiaMonde School Date & Place February 22, 2023 Nr of attendees 26 Packet Pg. 330 11.A.a Profile of event Dedicated e-training session to your product for more in-depth knowledge on Naples, Marco Island & the Everglades • invitation process to travel community • preparation of new presentation material based on defined storyline • execution of two training sessions Profile of attendees 6213 General feedback The e-training was very well received and many questions were asked. Cost This e-training opportunity was part of the monthly retainer package and included at no extra cost for you (usually €500). PROJECTS Provided VISIT USA Belgium with content (source: PR "What's New in 2023 —Jan 23, 2023) for their monthly newsletter which will be sent out on March 1. Please see link under "Communications". OTHER SALES ACTIVITIES "Big rocks" Meeting We joined the weekly conference call with the CVB team to discuss current projects and the status quo on February 6 and 21 Brand USA: Virtual one-to-one meetings & market update We joined the virtual market update session and one-to-one meetings of Brand USA on February 1and 8. CONSUMER o Brochure fulfilment: 15 in total MARKET NEWS DiaMonde Sales Insights airtours (luxury brand of TUI Germany) Exact business figures have not been announced yet, but Steffen Boehnke indicated that a record turnover of 2019 will "almost" be reached in 2023. The gap between booking dates and departure dates Packet Pg. 331 11.A.a have widened significantly. Luxury clientele does not show any change in booking and travel behavior effected by recent price increases, mainly driven by the Ukraine war. Three trends were highlighted for 2023: 1. exclusive, intangible travel experiences 2. individual long-distance travel such as fly -in safaris in Africa or limited -time events such as natural spectacles, destinations with a celebrity factor or movie tourism, or rare wildlife viewing. 3. luxury cruises One in four guests book Ail -Inclusive Top winter destinations: the Maldives, Canary Islands, the UAE, Thailand, and Mauritius. Top summer destinations: Greece, USA, Germany, the Balearic Islands, and the Maldives- which have proven to be an all -year-round destination. Luxury customers continue to book mainly at travel agencies, therefore airtours continues its "airtours & friends" training course very successfully. General Travel Data & Analytics (TDA) Analysis. January 2023 travel industry sales increased 12% over pre-Covid January 2019. The 2022/23 winter season is only 9% below pre -Corona levels, while the 2023 summer season improves to a 16% gap with summer 2019. Two-thirds of vacation travel sales booked in January 2023 are for the upcoming summer season, with travel months from May through October. The winter season has reached 91% of its pre-Covid level. In the coming months, early and last-minute bookings should continue to boost sales. In the first two weeks of February 2023, bookings exceeded pre-Covid levels. However, the earthquake in Turkey unsettled travelers and a slight decline in bookings set in Tour operators are once again relying more on the proactive sales teams. It has shown, that for TAs, a direct contact with a sales representative is a decision maker. Sales teams are being expanded, measures are being developed and e.g., DER Touristik would like to increase these exchanges by 30%. For the summer a renewed flight chaos is expected. Staff shortages at airports and airlines, as well as unreliable flight schedules, are at the root of the concern. Tour operators are expanding their agency network. New vendors are being acquired as part of meeting minimum sales requirements. Packet Pg. 332 11.A.a What TAs say (everyday life at the point of sale) The huge number of incoming requests and confirmed bookings in January were almost not manageable anymore. In February, inquiries are still numerous, but at least reasonably manageable with the number of employees being available. Decisions for destinations often depend on flight connections: on long - haul flights, availability of business class becomes crucial, on medium and short -haul connections the quality and reputation of the airline counts (e.g. low-cost carriers vs national airlines). Luxury travel becomes more luxurious and price -sensitive, customers become even more price -sensitive (or drop out). The staff shortage at TAs is still very serious due to shortage of specialists and sickness leaves. Consequently, MDs are very restrictive with granting vacation days or participations for training or Fam Trips. At the same time, the supply of Fam Trips and evening events in the market is currently immense, as hotel distribution invests with increasing booking numbers. There are very attractive opportunities for travel agents to participate, but this is often not taken up as staff are kept in offices to cope with the booking situation. To convince TAs of the product, flexibility of hotels and destinations is the decisive factor. A fixed group Fam trips with specific dates with required commitments is currently difficult to realize for TAs. Open dates for individual visits and more individual timings (such as two weeks "open door" in the low season) convinces more TAs to invest their free time for an educational trip. ADDENDUM o Information on expedia.com ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) DIAMONDE Packet Pg. 333 11.A.a PARADISE COAST FILM OFFICE I MARCH 2O23 MONTH Productions 2O23 6 12022 4 2021 4 Working Leads 2 2 2 Meetings Attended 3 3 5 Events/Tradeshows 0 0 0 Media Assisted Location Scouts 0 1 1 1 2 1 PRODUCTION/ LEAD HIGHLIGHTS: PARADISE COAST" FILM COMMISSION Spending Reported New or Repeat Client $107K 1 R 15 N WARM SPRINGS PRODUCTIONS — TV SERIES EPISODE Montana -based production company filmed in the Big Cypress and also in Ochopee for their upcoming(yet untitled) television series. The company produces content for Animal Planet, Discovery, Netflix, and National Geographic. Their shows include Mountain Men and How America Works with Mike Rowe. VRT (Dutch National Public Broadcasting) — DOCUMENTARY This documentary, entitled, "Ruiters," follows eight equestrian hopefuls as they compete in world-wide concurs. While participating in the 2023 Winter Equestrian Festival at Wellington International, on their off time, some of the riders want to experience the Everglades via an airboat ride in Collier County. LUXE PHOTOGRAPHY — STILL PHOTO SHOOT Shooting at several private properties, in addition to the Mercato, Narrative Coffee Roasters and at the beach at Horizon Way, a still photo campaign was shot for ZipSafe bags. AUTOMOTIVE ADVERTISING GROUP — TV COMMERCIAL Bentley and Jaguars were featured in a television commercial shot in downtown Naples and at Clam Pass. Packet Pg. 334 11.A.a CAPTURE FILMS — PROMOTIONAL VIDEO Grail Healthcare Company (which specializes in early -detection cancer research and technology) filmed on Seagate Beach a promotional video/testimony of one of their clients who lives in the area. PARAGON PRODUCTIONS — STILL PHOTO SHOOT The clothing retailer shot on Third Street South and in Naples' Baker Park for three days for their latest catalog & online campaign. Paragon Productions filming in Baker Park. MEETINGS AND EVENTS: FILM FLORIDA FRIDAY ZOOM WEBINARS This month's discussion featured the role of Grips and Gaffers on a film set. Led by the Gaffer, the Electrical Department manages and runs the lighting during a scene, under the guidance of the Director of Photography. The Grip Department (led by the Key Grip) is responsible for all the rigging behind the scenes. Rigging includes scaffolding, booms, hoists, ropes, lift and other equipment. Panelists from the industry will discuss what they do, how they found their way into the roles, the training involved, who they interact most with on a set and why "Gaffer's Tape" is so critical! AFCI MONTHLY MEMBERS ZOOM MEETING Guest Speaker was Russell Meyerowitz, a partner and COO of Brand Knew - a creative collective and strategic advisory that partners with media companies, causes and consumer brands, towards meaningful audience and growth. The start of Brand Knew was driven by their deep involvement in film and entertainment bridged alongside their experience in technology and marketing. Russell recognized and experienced a variety of challenges related to capitalizing on earned media, which led him to start the Social Press Kit, which would be of particular interest to film offices that produce content for social media. A SPK provides influencers, advocates, and partners with simple, ready -to -share content that's always on message. With Social Press Kit, a film commission can manage social posts and minimize missteps from a single page — a one -stop, one -click social hub that's tailor made to engage and nurture your audience to drive the most potent organic growth. Packet Pg. 335 11.A.a REEL -SCOUT LIBRARY DASHBOARD UPDATE: Since the beginning of the year, the library has gone from 408 location files to 494. 377 approved for publication, 87 in review and 30 off-line presently. LOCATION FILES ■ TOTAL LOCATION FILES REVIEWING OFF-LINE Packet Pg. 336 13.A 03/20/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 13.A Doc ID: 24900 Item Summary: Next Meeting Date - April 17, 2023 Meeting Date: 03/20/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 03/08/2023 9:07 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 03/08/2023 9:07 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Tourism Paul Beirnes Director Completed Office of Management and Budget Christopher Johnson OMB County Manager's Office Geoffrey Willig CMO Analyst Tourist Development Council Paul Beirnes Meeting Pending Completed 03/08/2023 9:08 AM 03/08/2023 9:38 AM Completed 03/08/2023 9:57 AM Completed 03/14/2023 5:18 PM 03/20/2023 9:00 AM Packet Pg. 337