Agenda 03/28/2023 Item #11G (2023 Strategic Plan with minor changes)03/28/2023
EXECUTIVE SUMMARY
Recommendation to adopt the 2023 Strategic Plan with the inclusion of minor changes based upon direction
received at the Board Workshop on February 21, 2023 and provide direction on Board and County
Manager's Office priority initiatives.
OBJECTIVE: To adopt an updated strategic plan that reflects the present and future needs of our community.
CONSIDERATIONS: On February 21, 2023, the Board convened for a workshop to discuss proposed
modifications to the previously adopted Strategic Plan. The County Manager’s Office led the Board through a
presentation that illustrated the proposed updates to the Strategic Plan. Throughout the County Manager’s Office
presentation, the Board discussed the proposed plan and provided input and suggestions to further update the plan.
The following material changes were made based on Board direction or follow-up discussion with staff:
Section of the Strategic Plan Proposed changes
Strategic Focus Areas (SFAs) xReordered the SFAs so that Infrastructure was listed second, but
kept Quality of Place first xBulleted the lists of objectives for each
Strategic Focus Area
Vision & Mission Statements xRemoved reference to 20-year legacy and two decades
Quality of Place - Focus Area xMoved the bullet for “Support access to health, wellness, and
Human Services” to be second xAdded the word “enhance” to the
3rd bullet
Infrastructure and Asset
Management - Focus Area
xMoved this SFA to be the second listed xReplaced the word
“Mitigate” with “Prepare” and added the phrase “and natural
resources” to the 3rd bullet xChanged “Utilizing” to “Use” and
added the phrase “and other planning tools to” to the 4th bullet
xReplaced “Create” with “Develop” in the 6th bullet xReworded the
final bullet to remove the reference to “Innovative solutions” bullet
now says “Provide services and programs that sustainably manage the
County’s waste”
Community Development -
Focus Area
xReworded the 3rd bullet from “Stimulate economic growth by
creating a business-friendly environment that produces meaningful
and high-paying career opportunities” to “Encourage diverse
economic opportunities by fostering a business-friendly environment”
Responsible Governance -
Focus Area
xReplaced “purposeful” with ‘purpose-driven” in the 1st bullet
xMoved the 2nd bullet up from the second to last in the list
xReworded the 3rd bullet from “Promote fiscal stewardship through
sound, transparent public policy” to “Safeguard taxpayer money by
promoting fiscal stewardship and sound budget oversight” xMoved
the second bullet regarding the encouragement of community
engagement down to 4th in the list xMoved the 4th bullet regarding
Emergency Management down to 6th in the list xMoved the 5th
bullet regarding recruitment and development down to be the second
to last in the list and added the word “assess” to the list of actions
xChanged the final word in the final bullet from “duties” to
“responsibilities”
Annual Review Process xTop Circle is now “Ongoing Feedback” to include more than a
single source of feedback xCombined the bottom two circles into a
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03/28/2023
single circle that deals with budget development and alignment
xMoved Progress Updates down swapping out “Reports” with
“Updates” xUpper left Circle refers to the Annual Report
Following the meeting, staff made the appropriate changes, included in the attached slide presentation and Strategy
Map. Staff has also developed lists of Board Priorities and County Manager Priorities for the Board’s consideration
and feedback. Upon adoption, these materials will be made available to County staff and the public via the County
website, staff training, and New Hire Orientation.
FISCAL IMPACT: There is no direct fiscal impact associated with the adoption of the Strategic Plan update.
GROWTH MANAGEMENT IMPACT: There are no Growth Management Impacts associated with this
Executive Summary.
LEGAL CONSIDERATIONS: This item has been reviewed by the County Attorney, raises no legal issues and
requires majority vote for Board action. -JAK
RECOMMENDATION: Staff recommends the adoption of the updated strategic plan materials and provide
direction on Board and County Manager's Office priority initiatives. These materials will be available internally
and externally through the County’s website, Staff training, and New Hire orientation.
Prepared by: Geoff Willig, County Managers Office Management Analyst I
ATTACHMENT(S)
1. 2023 Strategic Plan Final w Updates 3-8-23 (PPTX)
2. Priorities List (PDF)
3. 2023 Strategy Map (PNG)
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03/28/2023
COLLIER COUNTY
Board of County Commissioners
Item Number: 11.G
Doc ID: 25036
Item Summary: Recommendation to adopt the 2023 Strategic Plan with the inclusion of minor changes based
upon direction received at the Board Workshop on February 21, 2023 and provide direction on Board and County
Manager's Office priority initiatives. (Ed Finn, Deputy County Manager)
Meeting Date: 03/28/2023
Prepared by:
Title: Sr. Operations Analyst – County Manager's Office
Name: Geoffrey Willig
03/22/2023 12:32 PM
Submitted by:
Title: Director - Facilities Maangement – County Manager's Office
Name: Ed Finn
03/22/2023 12:32 PM
Approved By:
Review:
Corporate Compliance and Continuous Improvement Geoffrey Willig Additional Reviewer Skipped
03/21/2023 5:02 PM
Office of Management and Budget Geoffrey Willig Level 3 OMB Gatekeeper Review Skipped 03/21/2023 5:02 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 03/22/2023 1:14 PM
County Manager's Office Ed Finn Level 4 County Manager Review Completed 03/22/2023 4:24 PM
Board of County Commissioners Geoffrey Willig Meeting Pending 03/28/2023 9:00 AM
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2023 Strategic Plan2023 Strategic Plan
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Packet Pg. 429 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
ValuesValues
MissionMission
VisionVision
Values
Mission
Vision
Strategic Planning Pyramid
2
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Packet Pg. 430 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Purpose
The Purpose section of the strategic planning pyramid
consists of the fundamentals that guide the County
staff.
•Our VALUES shape our Culture and provide a foundation
for the future
•Our VISION is what we want to be
•Our MISSION is how we are pursuing our Vision
ValuesValues
MissionMission
VisionVision
Values
Mission
Vision
3
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Packet Pg. 431 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Strategy
The Strategy element of the strategic planning pyramid guides
decision-making and aligns staff.
•Our STRATEGIC FOCUS AREAS are broad
categories within our mission set
•Our STRATEGIC OBJECTIVES are what we do
to accomplish the missionStrategic Objectives
Strategic Focus Areas
4
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Packet Pg. 432 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Execution
The Execution part of the strategy pyramid provides the specific
action items necessary to accomplish the mission.
•Our INITIATIVES are specific and measurable
deliverables that support the
STRATEGIC FOCUS AREAS
•Our ACTIONS are the tasks executed to
accomplish each INITIATIVE
Actions
Initiatives
5
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Packet Pg. 433 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
VALUES (Collier LEADS)
•Leadership
•Ethics
•Accountability
•Dedication
•Service
6
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Packet Pg. 434 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Vision Statement
“To be the best community in America to live, work, and play”
•The current vision statement is on target
•It is integral to Collier County’s branding
•Viable and aspirational
•Conveys a readily identifiable VISION
7
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Packet Pg. 435 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Mission Statement
“To deliver high-quality and best-value public services, programs, and facilities to
meet the needs of our residents, visitors, and businesses today and tomorrow”
•The current mission statement is on target
•It is integral to Collier County’s branding
•Inspiring, clear, inclusive, and attainable mission
8
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Packet Pg. 436 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Quality of Place
To preserve and enhance the health, safety, welfare, quality, character, and
heritage of our neighborhoods and communities.
Objectives:
•Support and enhance our commitment to robust public safety services
•Support access to health, wellness, and human services
•Preserve and enhance the character of our community
•Protect our natural resources
•Provide quality public amenities and recreational opportunities
•Promote Collier County as an exceptional tourism destination
9
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Packet Pg. 437 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Infrastructure and Asset
Management
Toplan, build, and maintain our critical infrastructure and assets to
ensure their sustainability and resiliency for current and future needs.
Objectives:
•Plan and build public infrastructure and facilities to effectively, efficiently, and sustainably
meet the needs of our community
•Optimize the useful life of all public infrastructure and resources through proper planning
and preventative maintenance
•Prepare for the impacts of natural disasters on our critical infrastructure and natural
resources
•Use the Annual Update and Inventory Report (AUIR) and other planning tools to establish
and implement plans that concurrently provide public infrastructure
•Develop and utilize partnerships to ensure that government facilities meet public
expectations
•Provide services and programs that sustainably manage the County’s waste
10
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Packet Pg. 438 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Community Development
To balance the needs of community growth and development with the
protection of our natural resources and environment.
Objectives:
•Implement prudent and inclusive policy development through effective planning for
transportation, land use, and growth management
•Design and maintain an effective transportation system to reduce traffic congestion and
improve the mobility of our residents and visitors
•Encourage diverse economic opportunities by fostering a business-friendly environment
•Support comprehensive affordable housing opportunities
•Operate an efficient and customer-focused permitting process
•Develop integrated and sustainable plans to protect and manage water resources
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Packet Pg. 439 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Responsible Governance
To maintain and strengthen public trust and confidence through open and
transparent operations, ethical leadership, and meaningful community
engagement.
Objectives:
•Lead by example with positive and purpose-driven actions
•Promote data-driven decision-making through performance management, continuous
improvement, and measurable results
•Safeguard taxpayer money by promoting fiscal stewardship and sound budget oversight
•Encourage active community engagement and participation
•Foster a high-performing work culture with transparency and accountability
•Maintain a fully responsive, best-in-class Emergency Management capability
•Recruit, develop, assess, and retain a high-quality workforce
•Support the Collier County Constitutional Officers in the execution of their responsibilities
12
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Packet Pg. 440 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Annually Review
•Resume periodic resident survey and incorporate feedback
•Ongoing resident engagement and outreach
•Update Initiatives/action items
•Align initiatives/action items with budget
•Review progress, adjust, and report
13
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Packet Pg. 441 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Annual Review Process
Ongoing
Feedback
BCC
presentation
and approval
of Initiatives
Budget
Development
with Strategic
Initiative
Alignment
Progress
Updates
Annual Report
ASSESSMENT MEASUREMENT EVALUATION
14
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Packet Pg. 442 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Communication Strategy
•Strategic Plan and progress reports will be appropriately communicated to
the Board and placed on the County website
•Internal communication plan will be implemented
•Current staff training
•New hire orientation
•Easyto understandStrategicPlanmaterialswillbe communicatedthroughout the
organization
•Annual update process will foster continuous improvement
15
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Packet Pg. 443 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Next Steps
16
•Finalize Board Priority Initiatives
•Finalize County Manager Agency Priority Initiatives
•Establish Department and Division Initiatives/action items
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Packet Pg. 444 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
Questions
&
Thank You
17
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Packet Pg. 445 Attachment: 2023 Strategic Plan Final w Updates 3-8-23 (25036 : Strategic Plan Update)
ID#Priority Initiative Board or Staff Dept/Division Grouping Quality of Place
Community
Development
Infrastructure and
Asset Management
Responsible
Governance
1 Strategic Plan Budget Integration Board OMB Fiscal Management ضض
2 Sheriff's Office Evidence/Forensics Building (GOBP) Board Facilites County Facilities ض ض ض
3 Golf Course Project (Housing, Golf Course, Nursing Home) Board GMCD, Facilities Affordable Housing ض ض
4 Strategic Real Estate acquisition and management Board GMCD, Facilities Affordable Housing ض ض
5 Mental Health Receiving Facility Board Facilites Community Wellness ض ض
6Heath & Safety Board County-wide Community Wellness ض
7 AUIR (Annual Update & Inventory Report) Board GMCD Growth Management Planning ض ض ض
8 Beach Berm Replacement Board Coastal Zone Parks, Marinas & Beaches ض ض
9 Beach Renourishment Program Board Coastal Zone Parks, Marinas & Beaches ض ض ض
10 Beach Parking and Boat Ramp Additions Board Parks and Rec, Facilites Parks, Marinas & Beaches ض ض ض
11 Human Resources Recruitment and Retention to position Collier County as an employer of Choice Board HR Recruitment & Retention ض
12 Hurricane Preparedness and Hardening Board County-wide Emergency Preparedness ض ض ض
13 800 MHz Radio System and System Hardening & Upgrade Board EM Emergency Preparedness ض ض ض
14 Stormwater/Utility Partnership Projects Board Transportation Planning/PUD Stormwater/Natural Resources ض ض
15 Vanderbilt Beach Road Extension Board Transportation Planning Transportation ض ض
16 Pine Ridge Road Improvements Board Transportation Planning Transportation ض ض
17 Immokalee Complete Streets Tiger Grant Project (Transit, Stormwater, Transportation) Board Transportation Planning Transportation ض ض
18 Roadway resurfacing program Board Road Maintenance Transportation ض ض
19 Golden Gate City Infrastructure & Economic Development Masterplan Board PUD Water resources ض ض ض
20 Northeast Regional Utility Program Board PUD Water resources ض ض ض ض
21 North Collier Water Reclamation Facility Headworks Project Board PUD Water resources ض ض ض
22 Septic to Sewer Conversion Board PUD Water resources ض ض ض
23 Well to Potable Water Conversion Board PUD Water resources ض ض ض
SFA Total 16 11 17 11
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Packet Pg. 446 Attachment: Priorities List (25036 : Strategic Plan Update)
ID#Priority Initiative Board or Staff Dept/Division Grouping Quality of Place
Community
Development
Infrastructure and
Asset Management
Responsible
Governance
1 Cyber Security Initiatives Staff IT Asset Management ضض ض
2 Asset Management and Preventative Maintenance Program Staff Agency Asset Management ض ض ض
3 Capital Improvement Masterplans (5 - 10 - 20 years) Staff Agency Asset Management ض ض ض
4 CMA review & updates Staff
Corporate Compliance & Internal
Review, CMO Communication ض
5 Public Outreach and Communication outreach programs Staff Agency Communication ض ض ض
6 Public Portals to interact with County Government Staff Agency Communication ض ض ض ض
7 User fee & Rate Studies Staff GMCD, PUD Growth Management Planning ض ض
8 DAS Facility and Service Expansion-Northeast Staff PSD/Facilities Masterplanning ض ض
9 IT Masterplan Staff IT Masterplanning ض ض
10 Master Space planning and utilization for County Facilities Staff facilities Masterplanning ض ض
11 Utility Masterplan & Solid Waste Strategy Staff PUD Masterplanning ض ض
12 Stormwater Telemetry & SCADA (supervisory control and data acquisition) Staff CPP Stormwater/Natural Resources ض ض
13 Estates Swale Maintenance/ Restoration Staff Road Maintenance Stormwater/Natural Resources ض ض ض
SFA Total 6 3 10 12
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Packet Pg. 447 Attachment: Priorities List (25036 : Strategic Plan Update)
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Packet Pg. 448 Attachment: 2023 Strategy Map (25036 : Strategic Plan Update)