Agenda 03/14/2023 Item #11B (Tourism representation services in the UK and Ireland)11.B
03/14/2023
EXECUTIVE SUMMARY
Recommendation to award Request for Proposal ("RFP") 22-7979, "Tourism International Representation -
UK and Ireland Market" to OMMAC Ltd, authorize the Chairman to execute the Agreement for a term of
three (3) years with two (2) one (1) year renewals options, and make a finding that this action promotes
tourism.
OBJECTIVE: To continue to provide tourism representation services in United Kingdom (UK) and Ireland which
promotes Collier County as a worldwide visitor destination.
CONSIDERATIONS: Collier County has maintained local representation in the UK since 2008. Presence in this
market has been beneficial in bringing UK and Ireland residents to Collier County. Over the course of this term the
UK market has remained the leading market of international origin for Collier County. The representation in this
market has attracted visitors via consumer direct initiatives, as well as, via the education of tour operators and travel
agents about Florida's Paradise Coast region.
International visitation to Collier County has historically accounted for approximately 20% of total annual
visitation. This number is calculated with strong confidence and accuracy via in -county intercept surveys conducted
across the region via Tourism division's research company, as well as, airline data and most recently corroborated
by the statistical origin of digital devices. Pre-COVID (2019) the County recognized approximately 309,000
visitors annually from Europe combined based on Research Data Services, a research company on contract with
Collier County, through intercept surveys, inbound flights into RSW and close by airports, and data from Brand
USA (tracks international visitation movement).
The estimated annual impact from European travelers is approximately $260 million in economic impact based on
the globally verified use of Destination International's Oxford Economics created impact modeling calculations.
The UK travelers make up a large portion of this total based on the airline traffic patterns.
Due to the closing of the US borders in 2020 and 2021, the destination recognized a complete loss of visitation
from this market and has been aggressively gaining back lost market share in 2022 when it recognized 54,000
visitors from Europe based on Downs & St. Germain Research, the new research company on contract with Collier
County through intercept surveys, inbound flights into RSW and close by airports, and data from Brand USA
(tracks international visitation movement). It is imperative, moving forward that the destination is aggressively
marketed in the European region and particularly in the UK in order to gain back market share.
Local representation is critical as they are the primary marketing and trade representation within the overseas
markets. The UK representatives are the public relations (PR), promotion, in -market travel trade presence, and
consumer direct marketing arm. The fee represented in this agreement includes such efforts and not just agency
fees. The CVB relies on these representatives to apply their efforts to target the trade as well as consumer direct and
PR initiatives in country. Each month within the TDC Staff Partner reports each international representative
provides a detailed and extensive report that demonstrates their efforts for the previous month.
On March 25, 2022, the Procurement Services Division released notices of Request for Proposal No. 22-7979 for
Tourism International Representation - United Kingdom (UK)/Ireland Market, and one (1) responsive and
responsible proposal was received by the extended deadline of May 12, 2022 deadline as summarized below:
The solicitation was extended for an additional two (2) week period. Vendor outreach was conducted during the
extension period to increase competition.
The Selection Committee met on May 31, 2022, and after review of the proposal and deliberation, the Committee
evaluated and ranked the firm as shown below. The Committee determined that oral presentations were not
required. Staff is recommending award to the top -ranked firm, OMMAC Limited.
OMMAC Limited has over 20 years of experience in the travel and marketing industry. Additionally, they are the
current provider of Tourism International Representation in the UK and Ireland for Collier County.
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11.B
03/14/2023
Company I City County I State/Country Final I Responsive/Responsible
Name Ranking
OMMAC I West Kent I United 1 I Yes/Yes
Limited Malling Kingdom
This agreement will replace existing Agreement #16-6611 with OMMAC Ltd. which runs through March 29, 2023
and was extended from September 30, 2022 with a 180-day extension.
The agreement commences on January 24, 2023. This agreement will be for a term of three (3) years with two (2)
one (1) year renewal options. The agreement prices shall remain firm for the initial term of this agreement.
FISCAL IMPACT: Funds for marketing services are provided in the FY'23 Tourist Development Tax supported
Tourism Promotion Fund (184) budget. The projected annual contract budget of the agreement is $200,000 per year
for UK and Ireland markets.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this
item (8-0) on September 26, 2022.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To award Request for Proposal ("RFP") 22-7979, "Tourism International
Representation - UK and Ireland Market" to OMMAC Ltd, authorize the Chairman to execute the Agreement for a
term of three (3) years with two (2) one (1) year renewals options, and make a finding that this action promotes
tourism..
Prepared by: Paul Beirnes, Division Director, Tourism Division
ATTACHMENT(S)
1. Attachment 1 RFP 22-7979 (PDF)
2. Attachment 2 NORA 22-7979 (PDF)
3. [Linked]Attachment 3 Proposal 22-7979 (PDF)
4. Attachment 4 22-7979 OMMAC VendorSigned (PDF)
5.22-7979 OMMAC _COI (PDF)
6.22-7979 Final Ranking (PDF)
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11.B
03/14/2023
COLLIER COUNTY
Board of County Commissioners
Item Number: 11.13
Doc ID: 23525
Item Summary: Recommendation to award Request for Proposal ("RFP") 22-7979, "Tourism International
Representation - UK and Ireland Market" to OMMAC Ltd, authorize the Chairman to execute the Agreement for a
term of three (3) years with two (2) one (1) year renewals options, and make a finding that this action promotes
tourism. (Paul Beirnes, Tourism Division)
Meeting Date: 03/14/2023
Prepared by:
Title: Administrative Assistant — Tourism
Name: Jennifer Leslie
10/04/2022 10:21 AM
Submitted by:
Title: Division Director — Tourism
Name: Paul Beirues
10/04/2022 10:21 AM
Approved By:
Review:
Corporate Business Operations
Jennifer Reynolds
Stage 1 Review
Tourism
Kelly Green
Stage 1 Review
Tourism
Paul Beirnes
Director Completed
County Attorney's Office
Colleen Greene
Level 2 Attorney Review
Procurement Services
Ana Reynoso
Additional Reviewer
Procurement Services
Sue Zimmerman
Additional Reviewer
Community & Human Services
Lisa Oien
Additional Reviewer
Procurement Services
Sandra Herrera
Additional Reviewer
Corporate Compliance and Continuous Improvement
Megan Gaillard
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review
Office of Management and Budget Christopher Johnson Additional Reviewer
County Manager's Office Dan Rodriguez Level 4 County Manager Review
Board of County Commissioners Geoffrey Willig Meeting Pending
Completed
10/04/2022 11:18 AM
Completed
10/04/2022 11:24 AM
10/05/2022 8:22 AM
Completed
10/20/2022 10:39 AM
Completed
03/01/2023 4:04 PM
Completed
03/02/2023 8:45 AM
Completed
03/02/2023 12:59 PM
Completed
03/02/2023 3:06 PM
Additional Reviewer
Completed
03/02/2023 8:25 PM
Completed
03/03/2023 8:24 AM
Completed
03/03/2023 9:11 AM
Completed
03/05/2023 11:00 AM
Completed
03/08/2023 8:31 AM
03/14/2023 9:00 AM
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11.B.a
Collie-r County
COUNTY MANAGER OPERATIONS
Procurement Services Division
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
REQUEST FOR PROPOSAL (RFP)
FOR
TOURISM INTERNATIONAL REPRESENTATION —
UK AND IRELAND MARKET
SOLICITATION NO.: 22-7979
LISA OIEN, PROCUREMENT STRATEGIST
PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FLORIDA 34112
TELEPHONE: (239) 252-8935
Lisa.Oien@colliercountyfl.gov (Email)
This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations
to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any
subsequent award, or any other legal remedies available to the Collier County Government.
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11.B.a
SOLICITATION PUBLIC NOTICE
REQUEST FOR PROPOSAL (RFP)
NUMBER:
22-7979
PROJECT TITLE:
Tourism International Representation — UK and Ireland Market
PRE -PROPOSAL CONFERENCE:
N/A
RFP OPENING DAY/DATE/TIME:
April 28, 2022, at 3:00 PM
PLACE OF RFP OPENING:
PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FL 34112
All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System:
https://www.bidsync.com/bidsync-cas
INTRODUCTION
As requested by the Naples, Marco Island, Everglades Convention and Visitors Bureau Division (hereinafter, the "Division or
Department"), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, "County") has
issued this Request for Proposal (hereinafter, "RFP") with the intent of obtaining proposals from interested and qualified vendors in
accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the
requirements of the Specifications or Scope of Work stated.
The results of this solicitation may be used by other County departments once awarded according to the Board of County
Commissioners Procurement Ordinance.
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB), a division of Collier County Florida Government, is
interested in full-time tourism representation services with an experienced International Representation firm for the United
Kingdom (UK) and Ireland market. Historically, County departments have spent approximately $200,000.00 annually for this
service.
BACKGROUND
The CVB is the official destination marketing organization for Collier County. The County covers a large geographic area and has a
diversified tourism product that includes beaches, shopping, Sports and Eco-tourism and convention opportunities. For more
background information on the Naples, Marco Island, Everglades Convention & Visitors Bureau please visit
www.paradisecoast.com.
TERM OF CONTRACT
The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices
shall remain firm for the initial term of this contract.
Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing
structure.
The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in
this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice
of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in
effect.
All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to
comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and
place of delivery, provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with
VENDOR.
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Full-time representation services with an experienced International Tourism Representation firm for the United Kingdom and
Ireland market.
Services Required:
1. Develop an annual destination marketing plan that is implemented monthly for all services covered under the
agreement.
2. Coordination of Public Relations efforts with in -country media.
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3. Manage social media services related to in -country communications with trade, media and consumers.
4. Provide a dedicated phone, fax and e-mail address for the Naples, Marco Island, Everglades CVB.
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5. Translation services as needed or required.
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6. Contract and maintain storage of promotion materials and distribution services as necessary.
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7. Monthly reports will be submitted to the CVB by the loth of the following month, outlining activities per country
with future activity projections and market overviews.
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8. Travel Trade Activities: The following are travel trade marketing activities which the successful firm will perform: g
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a. Participation in trade and consumer trade shows & events in country, surrounding areas and in the US as c
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necessary.
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b. Regular communication and destination updates to tour operators, travel agents and media.
c. Organize, conduct, or participate in travel trade and media familiarization trips to and within Southwest
Florida. o
d. Conduct travel trade training and sales calls to tour operators, airlines, and other related organizations in- r_
country and surrounding areas. c
e.
Assist the CVB and its U.S. based marketing partners and agencies with trade and consumer promotions. E
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f.
Assist with the International Tourism marketing promotions and advertising related activities to maximize the o
CVB budget. 0
g.
Fulfillment of inquiries for CVB publications/literature to trade & consumers via both Florida based and in- N
country fulfillment facilities. M
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h.
Pre-screen and forward travel trade and media leads to the CVB which result from above -mentioned activities. CD
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Develop and fulfill requests from media and organize and work with CVB in-house PR team on familiarization Pr
trips for journalists. N
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Maintain close working relationships with Visit Florida, Brand USA and other tourism industry associations, LL
including Visit USA organizations.
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Create and maintain an up-to-date country by country trade, media, and consumer database for periodic E
distribution of destination information. t
9. Pre -approved expenses related to the various services will be invoiced at cost monthly as follows:
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a.
Advertising, if necessary, will be billed at net cost (no markup) to the CVB's advertising agency
of record. E
b.
Travel expenses such as air, auto rental, hotels, entertainment, and meals will be billed to the CVB at net cost.
Air, train travel to be at lowest available coach fare. Q
c. Out of pocket expenses such as storage, printing, courier expenses, parking, phone, and fax will be billed
monthly at cost.
d. A monthly service fee will be invoiced each month to cover all representation services including employee
time and other related costs and all basic office operating expenses except as indicate above as out-of-pocket
expenses.
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11.B.a
10. Representation services are desired to support the CVB's efforts to attract visitors to our area. The CVB's brand is
relatively new to the International Tourism market so the selected representation company must maintain and build
that brand awareness.
11. Objectives the successful representation companies will be asked to accomplish the following:
a. Increase average length of stay and repeat visitation from the assigned region.
b. Increase the number of hotel room nights from the assigned markets.
c. Grow the number of CVB partners listed in tour operator catalogs and online programs in the
assigned region.
d. Grow the number of visitors and their spending from the markets represented.
e. Grow the use of social media channels to interact with our destination.
12. Services requested from the successful vendor will be for sales, public relations, trade shows, travel industry training,
promotions, social media and other services required to showcase the tourism attributes of the Naples, Marco Island,
Everglades area of Florida.
REQUEST FOR PROPOSAL (RFP) PROCESS
1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for
Development of Shortlist, which will be the basis for short -listing firms.
The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and
scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked
firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations
to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be
developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the
Board of County Commssioners.
1.2 The COUNTY will use a Selection Commitee in the Request for Proposal selection process.
1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial
capability, staffing and organizational structure.
1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct
discussions with the Selection Commitee to clarify questions and concerns before providing a final rank.
1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying
questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked
Proposer.
1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top -ranked firm,
negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a
contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally
terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to
negotiate any element of the proposals in the best interest of the COUNTY.
RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST:
1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY'S Selection Commitee to
score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing
materials. Proposals must address the following criteria:
Evaluation Criteria Maximum Points
1. Cover Letter / Management Summary 5 Points
2. Proposer's Solution to County Requirements 30 Points
3. Proposer's Experience and Capacity 20 Points
4. Proposer's Team Members Assigned to County's Scope 20 Points
5. Cost of Services 10 Points
6. References 5 Points
7. Local Vendor Preference 10 Points
TOTAL POSSIBLE POINTS
4
100 Points
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11.B.a
Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume 01 wor
previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four
(24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County's financial
system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is
invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be
determined based on random selection by the Procurement Services Director before at least three (3) witnesses.
Each criterion and methodology for scoring is further described below.
***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or
your proposal may be deemed non -responsive***
EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available)
Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in
providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact
person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any
awards as a result of this RFP.
EVALUATION CRITERIA NO. 2: PROPOSER'S SOLUTION TO COUNTY'S REOUIREMENTS (30 Total
Points Available)
How does your firm intend to increase the Collier County Brand in the specified Country/region? Include the following:
• Describe your philosophy on targeting various tour operators, travel agents and journalists with to promote such
activities as cuisine, golf, weddings, eco-tourism, fishing, beach and water activities and other major target market
segments of leisure travel, group meetings and sports events.
• How does your company intend to meet each of the County's requirements identified in the RFP's Detailed Scope of
Work?
• Provide at least two samples of work product completed for a similar client for tourism representation services.
• Provide at least one sample of a "break -through" and innovative approach to tourism representation.
• Describe your backup systems or locations in case of an emergency that will enable youto carry on business
• Describe how you use social media networks to support destination marketing campaigns.
EVALUATION CRITERIA NO.3: PROPOSER'S EXPERIENCE AND CAPACITY (20 Total Points Available)
Provide information that documents your firm's and subcontractors' qualifications to produce the required outcomes,
including its ability, capacity, skill, and financial strength, and number of years of experience in providing the required
services. Also describe the various team members' successful experience in working with one another on previous
projects. Demonstrate key parts of your firm's experience that makes you uniquely qualified to perform these services for
the County, including:
Describe the specific knowledge of Quality Assurance/Quality Control (QA/QC) data gathering.
Indicate your thoughts and philosophies on the sense that the Naples, Marco Island and Everglades vacation promises
an elevated coastal, cultural, culinary, and ecological paradise to those with an expectation for excellence. The region
has recognized a significant increase in lodging rates throughout the entire year making it one of the highest rates in
the State of Florida. Please describe how your firm will be successful in driving awareness, intent to visit and
trackable bookings given these elevated rates and site examples of how you positioned other destination marketing
organization clients, the challenges you faced and the ways you overcame those challenges in delivering those
strategies.
Provide information that documents your firm's and any subcontractors' qualifications you propose to use to produce
the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience
in providing the required services.
Describe how you handle crisis management and fast breaking negative media coverage. With respect to this, why is
your firm better at handling these situations than other competing representation firms?
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4: PROPOSER'S TEAM
WORK (20 Total Points Available)
Identify the proposed account management team if your firm is awarded the Collier County Account. Include resume and
detailed list of career accomplishments for each team member.
EVALUATION CRITERIA NO. 5: COST OF SERVICES (10 Total Points Available)
The County intends to pay a flat annual fee for the services described in the detailed scope of work plus out of pocket
reimbursable expenses.
• Provide proposed fees for the following costs:
Description
Fees Not -to -Exceed
1
Flat Annual Fixed Price aid monthly)
$
2
Reimbursable Expenses - Office
$ included in the flat annual fixed price above
3
Reimbursable Expenses - Travel
$
4
Reimbursable Expenses - Registration
$
5
Reimbursable Expenses - Miscellaneous
$
6
Reimbursable Expenses - Contractor's Events
$
Fees are to be provided in United States Currency and used for evaluation purposes only. Fees are subject to
change during negotiations.
EVALUATION CRITERIA NO. 6: REFERENCES (5 Total Points Available)
In order for the vendor to be awarded any points for this tab, the County requests that the vendor submits five (5)
completed reference forms (see Attachment 5 — Reference Questionnaire) from clients whose projects are of a similar
nature to this solicitation as a part of their proposal. Provide information on the projects completed by the Proposer that
best represent projects of similar size, scope and complexity of this project using form provided in Form 5. Proposers may
include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information
to assess the experience of the Proposer on relevant project work.
EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available)
Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax
Collector prior to proposal submission to do business within Collier County, and that identifies the business with a
permanent physical business address located within the limits of Collier or Lee County from which the vendor's staff
operates and performs business in an area zoned for the conduct of such business.
VENDOR CHECKLIST
***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)***
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DocuSign Envelope ID: F9E3BE2C-B6BA-40CD-BD07-4D6D66F04378
11.B.b
Coer County
Administrative Services Department
Procurement Services Division
Notice of Recommended Award
Solicitation: 22-7979 Title: Tourism International Representation — UK and Ireland Market Y
Due Date and Time: May 12, 2022, at 3:00 PM
Respondents:
Company Name City County State Final Responsive/Responsible
Ranking
OMMAC Limited west Mailing Kent United Kingdom 1 Yes/Yes
Utilized Local Vendor Preference: Yes 0 No -
Recommended Vendors) For Award:
On March 25, 2022, the Procurement Services Division released notices of Request for Proposal NO. 22-7979 for
Tourism International Representation - United Kingdom (UK)/Ireland Market. Eleven thousand nine hundred
sixty-four (11,964) firms were notified, twenty-seven (27) firms viewed the solicitation information, and one (1)
responsive and responsible proposal was received by the May 12, 2022, deadline.
The solicitation was extended for an additional two (2) weeks. Vendor outreach was conducted during the
extension period to increase competition.
The Selection Committee met on May 31, 2022, and after review of the proposal and deliberation, the
Committee evaluated and ranked the firm as shown above. The Committee determined that oral presentations
were not required.
Staff is recommending award to the top -ranked firm, OMMAC Limited.
Contract Driven = Purchase Order Driven 0
Project Manager:
by:
C1402...
by:
Required Signatures
Procurement Strategist: I 0_ ' Dt-111- 6/2/2022 I
16F473373478...
Procurement Services Director:
DocuSigned by:
6/2/2022 H 6/2/2022
Sandra Herrera KCCC8279B554F5... Date
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11.B.d
FIXED FEE PROFESSIONAL SERVICE AGREEMENT
# 22-7979
for
Tourism International Representation - UK and Ireland Market
THIS AGREEMENT, made and entered into on this day of ,
20 22 , by and between OMMAC Ltd. ,
a registered company in United Kingdom, Registration No. 4967240 whose business
address is Greystones Rougetts Road, West Malling, Kent, ME19 5XQ, UK ,(the
"Contractor") and Collier County, a political subdivision of the State of Florida, (the
"County"):
WITNESSETH:
The Agreement shall be for a three ( 3 ) year period, commencing ❑
or ❑■ on Jan. 24, 2023 ,and terminating on
three ( 3 ) year(s) from that date or until all outstanding Purchase Order(s)
issued prior to the expiration of the Agreement period have been completed or
terminated.
The County may, at its discretion and with the consent of the Contractor, renew
the Agreement under all of the terms and conditions contained in this Agreement
for two ( 2 ) additional one ( t ) year(s) periods. The County shall
give the Contractor written notice of the County's intention to renew the
Agreement term prior to the end of the Agreement term then in effect.
The County Manager, or his designee, may, at his discretion, extend the
Agreement under all of the terms and conditions contained in this Agreement for
up to one hundred and eighty (180) days. The County Manager, or his designee,
shall give the Contractor written notice of the County's intention to extend the
Agreement term prior to the end of the Agreement term then in effect.
2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work
upon issuance of a ❑■ Purchase Order ❑ Netiee te RFeeeed ❑ Wadi QFdeF.
3. STATEMENT OF WORK. The Contractor shall provide services in accordance
with the terms and conditions of FEI Request for Proposal (RFP) ❑ InvitatieR to
Bid (ITB) ❑
# 22-7979 , including all Attachment(s), Exhibit(s) and Addenda and the
Contractor's proposal referred to herein and made an integral part of this
Agreement.
0 The Contractor shall also provide services in accordance with Exhibit A —
Scope of Services attached hereto.
Page 1 of 15
Fixed Price Professional Service Agreement 2022_Ver,2 �?._AC
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11.B.d
3.1 This Agreement contains the entire understanding between the parties
and any modifications to this Agreement shall be mutually agreed upon in writing
by the Parties, in compliance with the County's Procurement Ordinance, as
amended, and Procurement Procedures in effect at the time such services are
authorized.
3.2 The execution of this Agreement shall not be a commitment to the
Contractor to order any minimum or maximum amount. The County shall order
items/services as required but makes no guarantee as to the quantity, number,
type or distribution of items/services that will be ordered or required by this
Agreement.
4. THE AGREEMENT SUM. The County shall pay the Contractor for the
performance of this Agreement based on Exhibit B- Fee Schedule, attached
hereto and the price methodology as defined in Section 4.1. Payment will be made
upon receipt of a proper invoice and upon approval by the County's Contract
Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla.
Stats., otherwise known as the "Local Government Prompt Payment Act".
4.1 Price Methodology (as selected below):
W■ Lump Sum (Fixed Price): A firm fixed total price offering for a project; the risks
are transferred from the County to the contractor; and, as a business practice there
are no hourly or material invoices presented, rather, the contractor must perform
to the satisfaction of the County's project manager before payment for the fixed
price contract is authorized,
X Time and Materials: The County agrees to pay the contractor for the amount
of labor time spent by the contractor's employees and subcontractors to perform
the work (number of hours times hourly rate), and for materials and equipment
used in the project (cost of materials plus the contractor's markup). This
methodology is generally used in projects in which it is not possible to accurately
estimate the size of the project, or when it is expected that the project
requirements would most likely change. As a general business practice, these
contracts include back-up documentation of costs; invoices would include number
of hours worked and billing rate by position (and not company (or subcontractor)
timekeeping or payroll records), material or equipment invoices, and other
reimbursable documentation for the project.
❑ Unit Theestsi
tineluding laabOF, f
eF seFviee deliver-ed (i.e. installation priee peF ton, delivery pFiee peF paekage e
4.2 Any County agency may obtain services under this Agreement, provided
sufficient funds are included in their budget(s).
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4.3 Payments will be made for services furnished, delivered, and accepted,
upon receipt and approval of invoices submitted on the date of services or within
six (6) months after completion of the Agreement. Any untimely submission of
invoices beyond the specified deadline period is subject to non-payment under the
legal doctrine of "laches" as untimely submitted. Time shall be deemed of the
essence with respect to the timely submission of invoices under this Agreement.
4.4 The County, or any duly authorized agents or representatives of the County,
shall have the right to conduct an audit of Contractor's books and records to verify
the accuracy of the Contractor's claim with respect to Contractor's costs
associated with any Payment Application, Change Order, or Work Directive
Change.
-- - - - - - -
--P - - -
- -
5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes
associated with the Work or portions thereof, which are applicable during the
performance of the Work. Collier County, Florida as a political subdivision of the
State of Florida, is exempt from the payment of Florida sales tax to its vendors
under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531 C.
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6. NOTICES. All notices from the County to the Contractor shall be deemed duly
served if mailed or emailed to the Contractor at the following:
Company Name:
OMMAC Ltd.
Address:
PO Box 316
West Mallin , Kent, ME19 5XQ, United Kingdom
Authorized Agent:
Oonagh McCullagh-Boyle, Managing Director
Attention Name & Title:
Telephone:
44-7802-420-750
E-Mail(s):
Oonagh@ommac.co.uk
All Notices from the Contractorto the County shall be deemed duly served if mailed
or emailed to the County to:
Board of County Commissioners
for Collier County, Florida
Division Name:
Tourism
Division Director:
Paul Beirnes
Address:
266 N. Horseshoe Drive, Suite 105
Naples, Florida 34104
Administrative Agent/PM:
Paul Beirnes
Telephone:
239 252-4040
E-Mail(s):
Paul.Beirnes colliercount fl. ov
The Contractor and the County may change the above mailing address at any time
upon giving the other party written notification. All notices under this Agreement
must be in writing.
7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as
creating a partnership between the County and the Contractor or to constitute the
Contractor as an agent of the County.
8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all
permits necessary for the prosecution of the Work shall be obtained by the
Contractor. The County will not be obligated to pay for any permits obtained by
Subcontractors.
Payment for all such permits issued by the County shall be processed internally
by the County. All non -County permits necessary for the prosecution of the Work
shall be procured and paid for by the Contractor. The Contractor shall also be
solely responsible for payment of any and all taxes levied on the Contractor. In
addition, the Contractor shall comply with all rules, regulations and laws of Collier
County, the State of Florida, or the U. S. Government now in force or hereafter
adopted. The Contractor agrees to comply with all laws governing the
responsibility of an employer with respect to persons employed by the Contractor.
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11.B.d
9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person
to use in any manner whatsoever, County facilities for any improper, immoral or
offensive purpose, or for any purpose in violation of any federal, state, county or
municipal ordinance, rule, order or regulation, or of any governmental rule or
regulation now in effect or hereafter enacted or adopted. In the event of such
violation by the Contractor or if the County or its authorized representative shall
deem any conduct on the part of the Contractor to be objectionable or improper,
the County shall have the right to suspend the Agreement of the Contractor.
Should the Contractor fail to correct any such violation, conduct, or practice to the
satisfaction of the County within twenty-four (24) hours after receiving notice of
such violation, conduct, or practice, such suspension to continue until the violation
is cured. The Contractor further agrees not to commence operation during the
suspension period until the violation has been corrected to the satisfaction of the
County.
10. TERMINATION. Should the Contractor be found to have failed to perform his
services in a manner satisfactory to the County as per this Agreement, the County
may terminate said Agreement for cause; further the County may terminate this
Agreement for convenience with a thirty (30) day written notice. The County shall
be the sole judge of non-performance.
In the event that the County terminates this Agreement, Contractor's recovery
against the County shall be limited to that portion of the Agreement Amount earned
through the date of termination. The Contractor shall not be entitled to any other
or further recovery against the County, including, but not limited to, any damages
or any anticipated profit on portions of the services not performed.
11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination
as to race, sex, color, creed or national origin or any other class protected by
federal or Florida law.
12. INSURANCE. The Contractor shall provide insurance as follows:
A. ■� Commercial General Liability: Coverage shall have minimum limits of
$1,000,000 _ Per Occurrence, $2,000,000 aggregate for Bodily Injury
Liability and Property Damage Liability. The General Aggregate Limit shall be
endorsed to apply per project. This shall include Premises and Operations;
Independent Contractors; Products and Completed Operations and Contractual
Liability.
Par- Warr".n.mv
C. ❑■ Workers' Compensation: Insurance covering all employees meeting
Statutory Limits in compliance with the applicable state and federal laws.
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The coverage must include Employers' Liability with a minimum limit of
$ 500,000 for each accident.
D. ❑■ Professional Liability: Shall be maintained by the Contractor to ensure its
legal liability for claims arising out of the performance of professional services
under this Agreement, Contractor waives its right of recovery against County as
to any claims under this insurance. Such insurance shall have limits of not less
than $1,000,000 each claim and aggregate.
t, Ellerhneloqy Errors and Qmassnons! Coverage shall h rn limits
G_ I.Naterrgaft; GeveFage shall have minimum limits 9f $ per
9�8e:
H— ❑United States-L-Gneishorems +
be-ga+atained-where aposable te- the -6eMplettiGn--449 I k $
Special Requirements: Collier County Board of County Commissioners, OR,
Board of County Commissioners in Collier County, OR, Collier County
Government shall be listed as the Certificate Holder and included as an
"Additional Insured" on the Insurance Certificate for Commercial General
Liability where required. This insurance shall be primary and non-contributory with
respect to any other insurance maintained by, or available for the benefit of, the
Additional Insured and the Contractor's policy shall be endorsed accordingly.
Current, valid insurance policies meeting the requirement herein identified shall be
maintained by Contractor during the duration of this Agreement. The Contractor
shall provide County with certificates of insurance meeting the required insurance
provisions. Renewal certificates shall be sent to the County thirty (30) days prior
to any expiration date. Coverage afforded under the policies will not be canceled
or allowed to expire until the greater of: thirty (30) days prior written notice, or in
accordance with policy provisions. Contractor shall also notify County, in a like
manner, within twenty-four (24) hours after receipt, of any notices of expiration,
cancellation, non -renewal or material change in coverage or limits received by
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Contractor from its insurer, and nothing contained herein shall relieve Contractor
of this requirement to provide notice.
Contractor shall ensure that all subcontractors comply with the same insurance
requirements that the Contractor is required to meet.
13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the
Contractor shall defend, indemnify and hold harmless Collier County, its officers
and employees from any and all liabilities, damages, losses and costs, including,
but not limited to, reasonable attorneys' fees and paralegals' fees, whether
resulting from any claimed breach of this Agreement by Contractor, any statutory
or regulatory violations, or from personal injury, property damage, direct or
consequential damages, or economic loss, to the extent caused by the negligence,
recklessness, or intentionally wrongful conduct of the Contractor or anyone
employed or utilized by the Contractor in the performance of this Agreement. This
indemnification obligation shall not be construed to negate, abridge or reduce any
other rights or remedies which otherwise may be available to an indemnified party
or person described in this paragraph.
This section does not pertain to any incident arising from the sole negligence of
Collier County.
13.1 The duty to defend under this Article 13 is independent and separate from the
duty to indemnify, and the duty to defend exists regardless of any ultimate liability
of the Contractor, County and any indemnified party. The duty to defend arises
immediately upon presentation of a claim by any party and written notice of such
claim being provided to Contractor. Contractor's obligation to indemnify and defend
under this Article 13 will survive the expiration or earlier termination of this
Agreement until it is determined by final judgment that an action against the County
or an indemnified party for the matter indemnified hereunder is fully and finally
barred by the applicable statute of limitations.
14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on
behalf of the County by the Tourism Division
15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest
and shall acquire no interest, either direct or indirect, which would conflict in any
manner with the performance of services required hereunder. Contractor further
represents that no persons having any such interest shall be employed to perform
those services.
16. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the
following component parts, all of which are as fully a part of the Agreement as if
herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), 0 Exhibit
A Scope of Services, Exhibit B Fee Schedule, ■❑ RFPI ❑ 4T91 ❑
# 22-7979 ,
including Exhibits, Attachments and Addenda/Addendum, ❑ subsequent ,
and* Other Exhibit/Attachment: Exhibit C: Resolution 2006-40
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17. APPLICABILITY. Sections corresponding to any checked box (E) will expressly
apply to the terms of this Agreement.
18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and
between the parties herein that this Agreement is subject to appropriation by the
Board of County Commissioners.
19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or
individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee,
service or other item of value to any County employee, as set forth in Chapter 112,
Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as
amended, and County Administrative Procedure 5311. Violation of this provision
may result in one or more of the following consequences: a. Prohibition by the
individual, firm, and/or any employee of the firm from contact with County staff for
a specified period of time; b. Prohibition by the individual and/or firm from doing
business with the County for a specified period of time, including but not limited to:
submitting bids, RFP, and/or quotes; and, c. immediate termination of any
Agreement held by the individual and/or firm for cause.
20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the
Contractor is formally acknowledging without exception or stipulation that it agrees
to comply, at its own expense, with all federal, state and local laws, codes, statutes,
ordinances, rules, regulations and requirements applicable to this Agreement,
including but not limited to those dealing with the Immigration Reform and Control
Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto,
as either may be amended; taxation, workers' compensation, equal employment
and safety including, but not limited to, the Trench Safety Act, Chapter 553, Florida
Statutes, and the Florida Public Records Law Chapter 119, if applicable, including
specifically those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated
as follows:
IF THE CONTRACTOR HAS QUESTIONS REGARDING THE
APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE
CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS
RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF
PUBLIC RECORDS AT:
Division of Communications, Government and Public Affairs
3299 Tamiami Trail East, Suite 102
Naples, FL 34112-5746
Telephone: (239) 252-8999
Email: PublicRecordReg uest coIliercount fl. ov
The Contractor must specifically comply with the Florida Public Records Law to:
Keep and maintain public records required by the public agency to
perform the service.
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2. Upon request from the public agency's custodian of public records,
provide the public agency with a copy of the requested records or allow
the records to be inspected or copied within a reasonable time at a cost
that does not exceed the cost provided in this chapter or as otherwise
provided by law.
3. Ensure that public records that are exempt or confidential and exempt
from public records disclosure requirements are not disclosed except as
authorized by law for the duration of the contract term and following
completion of the contract if the Contractor does not transfer the records
to the public agency.
4. Upon completion of the contract, transfer, at no cost, to the public agency
all public records in possession of the Contractor or keep and maintain
public records required by the public agency to perform the service. If the
Contractor transfers all public records to the public agency upon
completion of the contract, the Contractor shall destroy any duplicate
public records that are exempt or confidential and exempt from public
records disclosure requirements. If the Contractor keeps and maintains
public records upon completion of the contract, the Contractor shall meet
all applicable requirements for retaining public records. All records stored
electronically must be provided to the public agency, upon request from
the public agency's custodian of public records, in a format that is
compatible with the information technology systems of the public agency.
If Contractor observes that the Contract Documents are at variance therewith, it
shall promptly notify the County in writing. Failure by the Contractor to comply with
the laws referenced herein shall constitute a breach of this Agreement and the
County shall have the discretion to unilaterally terminate this Agreement
immediately.
21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County
encourages and agrees to the successful Contractor extending the pricing, terms and
conditions of this solicitation or resultant Agreement to other governmental entities at
the discretion of the successful Contractor.
22. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or
otherwise unenforceable, in whole or in part, the remaining portion of this Agreement
shall remain in effect.
23. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to
this Agreement in compliance with the Procurement Ordinance, as amended, and
Procurement Procedures.
24. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted
by this Agreement to resolve disputes between the parties, the parties shall make a
good faith effort to resolve any such disputes by negotiation. The negotiation shall be
attended by representatives of Contractor with full decision -making authority and by
County's staff person who would make the presentation of any settlement reached
during negotiations to County for approval. Failing resolution, and prior to the
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commencement of depositions in any litigation between the parties arising out of this
Agreement, the parties shall attempt to resolve the dispute through Mediation before
an agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation
shall be attended by representatives of Contractor with full decision -making authority
and by County's staff person who would make the presentation of any settlement
reached at mediation to County's board for approval. Should either party fail to submit
to mediation as required hereunder, the other party may obtain a court order requiring
mediation under section 44.102, Fla. Stat.
25, VENUE. Any suit or action brought by either party to this Agreement against the other
party relating to or arising out of this Agreement must be brought in the appropriate
federal or state courts in Collier County, Florida, which courts have sole and exclusive
jurisdiction on all such matters.
LA
o - - - - -
❑■ AGREEMENT STAFFING. The Contractor's personnel and management to be
utilized for this Agreement shall be knowledgeable in their areas of expertise. The
County reserves the right to perform investigations as may be deemed necessary to
ensure that competent persons will be utilized in the performance of the Agreement.
The Contractor shall assign as many people as necessary to complete required
services on a timely basis, and each person assigned shall be available for an amount
of time adequate to meet required services.
27. FE-1 ORDER OF PRECEDENCE. In the event of any conflict between or among the
terms of any of the Contract Documents, the terms of solicitation the Contractor's
Proposal, and/or the County's Board approved Executive Summary, the Contract
Documents shall take precedence.
5.1 . a..
■- i...
■ -- -
NOW
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28. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without
the prior consent in writing of the County. Any attempt to assign or otherwise transfer
this Agreement, or any part herein, without the County's consent, shall be void. If
Contractor does, with approval, assign this Agreement or any part thereof, it shall
require that its assignee be bound to it and to assume toward Contractor all of the
obligations and responsibilities that Contractor has assumed toward the County.
29. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as
amended. Background checks are valid for five (5) years and the Contractor shall be
responsible for all associated costs. If required, Contractor shall be responsible for the
costs of providing background checks by the Collier County Facilities Management
Division for all employees that shall provide services to the County under this
Agreement. This may include, but not be limited to, checking federal, state and local
law enforcement records, including a state and FBI fingerprint check, credit reports,
education, residence and employment verifications and other related records.
Contractor shall be required to maintain records on each employee and make them
available to the County for at least four (4) years. All of Contractor's employees and
subcontractors must wear Collier County Government Identification badges at all times
while performing services on County facilities and properties. Contractor ID badges
are valid for one (1) year from the date of issuance and can be renewed each year at
no cost to the Contractor during the time period in which their background check is
valid, as discussed below. All technicians shall have on their shirts the name of the
contractor's business.
The Contractor shall immediately notify the Collier County Facilities Management
Division via e-mail (DL-FMOPS@colliergov.net) whenever an employee assigned to
Collier County separates from their employment. This notification is critical to ensure
the continued security of Collier County facilities and systems. Failure to notify within
four (4) hours of separation may result in a deduction of $500 per incident.
(Intentionally left blank -signature page to follow)
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IN WITNESS WHEREOF, the parties hereto, by an authorized person or agent, have
executed this Agreement on the date and year first written above.
ATTEST:
Crystal K. Kinzel, Clerk of the Circuit
Court and Comptroller
0
Dated:
(SEAL)
Contractor's Witnesses:
Contractor's First Witness
It
TT pelprint witness name I
Contractor's Second Witness
"\-v �►� �� ) �J O
TType/print witness names'
pproved as to Form and Legality:
QCounty Attorney
Print Name
BOARD OF COUNTY COMMISSIONERS
COLLIER COUNTY, FLORIDA
go
Rick LoCastro , Chair
OMMAC Ltd.
Contractor
By:
Signature
oaN,�q-F N1 c. G.c 4c.A G* - y t-E,
TTypelprintsignature and titles' "$4Ag1e44
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11.B.d
Exhibit A
Scope of Services
FE] following this page (containing 2 pagels)
❑ this exhibit is not applicable
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11.B.d
Request for Proposal (RFP) #22-7979
"Tourism International Representation- UK and Ireland Market"
Exhibit A
Scope of Services
BACKGROUND
The Naples, Marco Island, Everglades Convention and Visitors Bureau ("CVB") is the official destination
marketing organization for Collier County. The County covers a large geographic area and has a diversified
tourism product that includes beaches, shopping, Sports and Eco-tourism and convention opportunities. For
more background information on the Naples, Marco Island, Everglades Convention & Visitors Bureau please
visit www.paradisecoast.com.
DETAILED SCOPE OF WORK
Full-time representation services with an experienced International Tourism Representation firm for the
United Kingdom and Ireland market.
Services Required:
I. Develop an annual destination marketing plan that is implemented monthly for all services covered
under the agreement.
2. Coordination of Public Relations efforts with in -country media.
3. Manage social media services related to in -country communications with trade, media and
consumers.
4. Provide a dedicated phone, fax and e-mail address for the Naples, Marco Island, Everglades CVB.
5. Translation services as needed or required.
6. Contract and maintain storage of promotion materials and distribution services as necessary.
7. Monthly reports will be submitted to the CVB by the loth of the following month, outlining
activities per country with future activity projections and market overviews.
8. Travel Trade Activities: The following are travel trade marketing activities which the successful
firm will perform:
a. Participation in trade and consumer trade shows & events in country, surrounding areas and
in the US as necessary.
b. Regular communication and destination updates to tour operators, travel agents and media.
c. Organize, conduct, or participate in travel trade and media familiarization trips to and within
Southwest Florida.
d. Conduct travel trade training and sales calls to tour operators, airlines, and other related
organizations in -country and surrounding areas,
e. Assist the CVB and its U.S. based marketing partners and agencies with trade and consumer
promotions.
f. Assist with the International Tourism marketing promotions and advertising related
Page 1 of 2
Exhibit A — Scope of Services
Packet Pg. 74
11.B.d
Request for Proposal (RFP) #22-7979
"Tourism International Representation- UK and Ireland Market"
activities to maximize the CV13 budget.
g. Fulfillment of inquiries for CVB publications/literature to trade & consumers via both
Florida based and in -country fulfillment facilities.
h. Pre-screen and forward travel trade and media leads to the CVB which result from above -
mentioned activities.
i. Develop and fulfill requests from media and organize and work with CVB in-house PR team
on familiarization trips for journalists.
j. Maintain close working relationships with Visit Florida, Brand USA and other tourism
industry associations, including Visit USA organizations.
k. Create and maintain an up-to-date country by country trade, media, and consumer database
for periodic distribution of destination information.
9. Pre -approved expenses related to the various services will be invoiced at cost monthly as follows:
a. Advertising, if necessary, will be billed at net cost (no markup) to the CVB's
advertising agency of record.
b. Travel expenses such as air, auto rental, hotels, entertainment, and meals will be billed to
the CVB at net cost. Air, train travel to be at lowest available coach fare.
c. Out of pocket expenses such as storage, printing, courier expenses, parking, phone, and fax
will be billed monthly at cost.
d. A monthly service fee will be invoiced each month to cover all representation services
including employee time and other related costs and all basic office operating expenses
except as indicate above as out-of-pocket expenses.
10. Representation services are desired to support the CVB's efforts to attract visitors to our area.
The CVB's brand is relatively new to the International Tourism market so the selected
representation company must maintain and build that brand awareness.
11. Objectives the successful representation companies will be asked to accomplish the following:
a. Increase average length of stay and repeat visitation from the assigned region.
b. Increase the number of hotel room nights from the assigned markets.
Grow the number of CVB partners listed in tour operator catalogs and online
programs in the assigned region.
d. Grow the number of visitors and their spending from the markets represented.
e. Grow the use of social media channels to interact with our destination.
12. Services requested from the successful vendor will be for sales, public relations, trade shows, travel
industry training, promotions, social media and other services required to showcase the tourism
attributes of the Naples, Marco Island, Everglades area of Florida.
Page 2 of 2
Exhibit A — Scope of Services
Packet Pg. 75
11.B.d
Exhibit B
Fee Schedule
following this page (pages 1 through 2
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11.B.d
Request for Proposal (RFP) #22-7979
"Tourism International Representation- UK and Ireland Market"
Exhibit B
FEE SCHEDULE
Pre -approved expenses related to the various services will be invoiced on a monthly basis as follows:
a. Advertising, if necessary, will be billed at net cost (no markup) to the CVB's advertising
agency of record.
b. Travel expenses such as air, auto rental, hotels and meals will be billed to the CVB at net cost.
Air, train travel to be at lowest available coach fare.
c. Out of pocket expenses such as storage, printing, courier expenses, parking, phone and fax
will be billed monthly at cost.
d. Service fee will be invoiced monthly to cover all employee time and other costs and all basic
office operating expenses except as indicated above as out-of-pocket expenses.
Additional expenditures must be authorized by the County by written Change Order to this
Agreement executed by the parties.
Description
Fees
1
Flat Annual Fixed Price (paid monthly in equal
$120,000 -Lump Sum
installments
2
Reimbursable Expenses - Office
$ included in the flat annual
fixed price above
3
Reimbursable Expenses — Travel
$19,000 (T&M NTE)
4
Reimbursable Expenses --
$11,000 (T&M NTE)
Registration/Membership/Brochure Distribution
5
Reimbursable Expenses —
$38,000 (T&M NTE)
Miscellaneous/PR/Social Media/Marketing &
Promotions
6
Reimbursable Expenses - Contractor's Event(s)
1 $12,000 (T&M NTE)
1. The Flat Annual Fixed Price for activities for the County shall be United States (U.S.) ten
thousand dollars ($10,0000) per month, shall be billed monthly in advance by Contractor.
2. Administrative and office costs are included in the above mentioned Flat Annual Fixed Price,
including: stationery, insurance and rent for the sales office. The Flat Annual Fixed Price does
not include the cost of: communication/phone; postage/mailings; printing and giveaways related
to the promotion of the County; travel by car, train, or air for regular sales calls to agents and
operators, educational trips and trade shows. The Flat Annual Fixed Price does not include the
cost of airfares or any travel in addition to the agreed upon sales calls activity. The Flat Annual
Fixed Price is agreed to at the exchange rate of £1 British Pound (GBP) = $1.21U.S. Dollar.
Should the exchange rate fluctuate more than 10% by reference to the reference rate, the Flat
Annual Fixed Price will be renegotiated commencing the next month. _.
6
Page 1 of 2
Packet Pg. 77
93
11.B.d
The cost of travel, entertainment, conversion fees or losses, wire fees and any other ba
related charges for conversion of U.S. dollars to GBP will be billed separately at net cost,
with no markup, after approval by the CVB Executive Director at the then current exchange
rate on the date of invoice. The travel and additional expenses invoice will be converted into
U.S. dollars and paid in U.S. dollars. y
4. Miscellaneous expenses will be billed at net cost with no mark-up and covers all various
mailings costs (e-newsletter and print), production of giveaways and promotional printing.
5. Contractor event expenses will cover participation at Contractor's own Dinner Events and
expenses will be billed at net cost with no mark-up.
6. OMMAC will NOT charge VAT (i.e. UK Value Added Tax - 20%) on any
transactions or third party invoicing, ensuring Collier County's spend and budget is
fully maximized.
7. As an integral element of OMMAC's proposal, we will extend our services to cover the
French, Italian and Scandinavian markets on a reactive basis adding value to the CVB
investment and maximizing budget.
8. Travel reimbursable expenses shall be in accordance with Collier County Resolution
No. 2006.40, as amended, and attached as Exhibit C of the Agreement.
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11.B.d
Description:
Other Exhibit/Attachment
EXHIBIT C: Resolution 2006-40
following this page (pages 1
❑ this exhibit is not applicable
through 4 }
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ur r UNIR) r VK TRAVEL EXPENSES FOR PERSONS 11.B.d
CONDUCTING OFFICIAL TOURISM BUSINESS AND
SUPERSEDING RESOLUTION NO.2004-370.
WHEREAS, it is the intent of Collier County to reimburse Tourism Department employees and
agents under contract with Collier County for travel on official tourism business in accordance with
Section 125.0104, Florida Statutes, and Section 112.061, Florida Statutes; and,
WHEREAS, all authorized travel expenses will be reimbursed to County Tourism Department
employees or to employees of companies or individuals contracted for tourism services on behalf of the
County at the actual expense; and,
WHEREAS, the Board of County Commissioners has the legal authority to adopt a resolution
authorizing the expenditure of County funds for valid and proper public purposes.
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that the expenditure of funds for any and all
travel by Tourism Department employees and authorized agents under contract with Collier County are as
follows:
A. APPROVAL REQUIRED. All travel for Tourism Department staff and authorized agents
under contract must be authorized and approved by the Tourism Department Director, and by
the County Manager for the Tourism Department Director, and funds must be available in the
approved Tourism Department Budget. Those travel events that are not covered in the
budgeted or contingencies categories in the Tourism Department Budget must be presented to
the Tourist Development Council and Board of County Commissioners for approval.
The Board of County Commissioners must approve travel by authorized persons not employed
or under contract by the County who are called upon to contribute time and services as
consultants or advisors or participants for travel on County tourism business.
All travel reimbursements require receipts.
B. DOMESTIC TRAVEL.
1. Common Carrier. Travel shall be booked at the best available coach price.
2. Ground Transportation. Taxi, shuttle and public transportation shall be reimbursed at actual
cost including up to a 15% gratuity. Rental car use shall be booked or reimbursed for
domestic travel at best compact rate available. Travelers shall use the rental car company
holding the county bid, where available.
3. Meals. Meals shall be reimbursed at actual cost plus gratuity up to 15%, if not included in
bill, and up to 20%, if included in bill, for groups or special menus or events. Continental
breakfasts, snacks, drinks or other small incidental food items provided under a registration
fee will not be considered a provided meal and a full meal substitute would be reimbursable
at actual cost.
4. Accommodations/Lod in . In -state travel outside 50 miles of office location is
reimbursable at actual cost for single occupancy at the best available rate or at the
headquarters hotel.
Travel within 50 miles of the office -- Accommodations expense reimbursement must be
authorized by the Tourism Director if travel to home after the daily activities is deemed
unsafe, or supervision of guests being entertained is necessary.
Travel to destinations within Florida is tax exempt for accommodations. Travelers shall
supply the hotel/motel with a Florida Sales Tax Exemption Certificate when checking in.
Packet Pg. 80
Reimbursable expenses include toils, ferry fares, tuxedo and costume rental, parking fee 11.B.d
charges for business telephone calls, including cell phone roaming charges, facsimiles, or high
speed internet access charges for use of computer, actual mileage reimbursement at the current
Collier County rate, mandatory valet parking, including a 15% gratuity, hotel resort fees, tips to
bellmen, parking attendants, and shuttle drivers, charges for changes in travel dates or departure
times for airline ticket and hotel accommodations if pre approved by the Tourism Director or
County Manager, laundry and dry cleaning charge for travel of five (5) or more days. Business Y
association, trade association, tourism industry association, Chamber of Commerce meetings,
or event expenses are authorized for payment or reimbursement if subject matter is tourism
related.
C. TRAVEL IN FOREIGN COUNTRIES.
Foreign travel will be conducted in compliance with federal standards detailed in the
publication, "Standardized Regulations (Government Civilians, Foreign Areas)".
1. Common Carrier. Travel shall be booked at the best available coach price.
2. Ground Transportation. Taxi, shuttle and public transportation shall be reimbursed at actual
cost with receipt including up to a 15% gratuity. Rental. car use shall be booked or
reimbursed at best compact rate available.
3. Meals. Meals shall be reimbursed at actual cost plus gratuity up to 15%, if not included in
bill, and up to 20%, if included in bill, for groups or special menus or events. Continental
breakfasts, snacks, drinks or other small incidental food items provided under a registration
fee will not be considered a provided meal and a full meal substitute would be reimbursable
at actual cost.
4. Ace ommodations/Lodging. Reimbursable for actual cost for single occupancy at the best
available rate or at the headquarters hotel.
Expenses for the use of in -room dispensers or movies are not reimbursable.
5. Other expenses.
Reimbursable expenses include tolls, ferry fares, tuxedo and costume rentals, parking fees,
foreign currency exchange fees, travelers checks fees, maps, charges for business telephone
calls, including access, air time and phone rental charges for cell phones, facsimiles, or
high speed internet access charges for use of computer, actual mileage reimbursement at
the current Collier County rate, mandatory valet parking, including a 15% gratuity, hotel
resort fees, tips to bellmen, parking attendants, and shuttle drivers, charges for changes in
travel dates or departure times for airline ticket and hotel accommodations with prior
approval of the Tourism Director or County Manager, laundry and dry cleaning charge for
travel of five (5) or more days.
D. TRAVEL INVOLVING TRADE SHOWS / CONVENTIONS / TOURISM INDUSTRY AND
ASSOCIATION MEETINGS.
Expenses related to attendance at trade shows, conventions, association and tourism industry
meetings, sales meetings and receptions and events are authorized for payment or
reimbursement at actual cost pursuant to this Resolution depending on whether the travel is
foreign or domestic.
Pursuant to Section 125,0104, Florida Statutes, registration fees for Tourism Department
employees and authorized agents under contract with Collier County shall be paid in advance
by County check or credit card or be paid by reimbursement.
Packet Pg. 81
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agencies including, but not limited to, entertaining travel writers, journalists, travel agents, to 11.B.d
operators, airlines, travel consultants, wholesalers, consolidators, meeting planners, consumers,
dignitaries and VIP's from foreign countries or anyone who can bring, direct or encourage
travel or publicity to Collier County. (Collectively or singularly referred to as "Tourism
Promoters").
Expenses such as meals for County employees who attend a function with Tourism Promoters
in an official capacity are authorized to be included in the total cost of the function for payment
or reimbursement.
1. Meals. Meals include food and beverages associated with meetings, dinners, promotions,
cocktail parties and similar events, whether catered or provided by Collier County or other
tourism organizations or agencies, at a facility or private location. Gratuities up to 15%, if
not included in the bill, or up to 20%, if included in the bill, for groups or special menus or
events are authorized for payment or reimbursement. Gratuities on discounted or
complimentary meals are authorized as calculated on the full fair market price of the meals
up to 20%. County employees must follow the County Ethics Policy covering acceptance
of discounted or complimentary meals.
2. Alcoholic Beverap-es. The cost of alcoholic beverages is authorized for payment or
reimbursement for entertainment purposes for Tourism Promoters. The cost of alcoholic
beverages for County employees is not reimbursable.
3. Gifts. Tokens of appreciation and mementos of Collier County given to Tourism Promoters
are authorized for payment or reimbursement at actual cost.
4. Transportation. Expenses for vans, limousines, buses or automobiles to transport Tourism
Promoters are authorized for payment or reimbursement,
S. Accommodations. Expenses to house Tourism Promoters are authorized for
payment or reimbursement at actual cost.
6. Entertainment. Expenses to entertain convention, meeting, trade show or familiarization
tour attendees. Examples of these entertainment expenses include, but are not limited to
the costs for singers, dancers, magicians, astrologers, chefs, musicians, pageant winners,
clowns, fisherman, animal trainers or massage therapists. These entertainment expenses
serve a valid public purpose and are authorized for payment or reimbursement.
F. COUNTY PURCHASING CARD USE.
The Collier County Purchasing Card may be used by Tourism Department staff for all travel,
entertainment and registrations including the cost of restaurant meals. The Purchasing Cards
issued to each Tourism Department staff member will have a single transaction limit of $2,000
and a maximum monthly spending limit of $10,000.
G. PAYMENT BY ADVANCEMENT OR REIMBURSEMENT.
The County may pay by advancement or reimbursement, or a combination thereof, the costs of
per diem and incidental expenses of employees of the County and other authorized persons, for
foreign travel at the current rates as specified in the federal publication "Standardized
Regulations (Government Civilians, Foreign Areas)."
The County may also pay by advancement or reimbursement, or by a combination thereof, the
actual reasonable and necessary costs of travel, meals, lodging, and incidental expenses of
employees of the County and other authorized persons when meeting with travel writers, tour
brokers, or other persons connected with the tourist industry, and while attending or traveling in
connection with travel or trade shows.
This Resolution supersedes Resolution No, 2004-370.
Packet Pg. 82
11.B.d
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Colleen M. Greene
Assistant County Attorney
05-MGR-00087/2
BOARD OF COUNTY COMMISSIONERS
OF COLLIER COUNTY, FLORIDA
By: �W-��
FRANK HALAS , Chairman
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HISCOX
Certificate of public and products liability
insurance
OMMAC Ltd
Certificate of public and products liability insurance
Insured name: OMMAC Ltd
Address: PO Box 316
Ryarsh
WEST MALLING
Kent
Postcode: ME19 5XQ
Policy number: PL-PSC03001478033/11
Insurer: Hiscox Insurance Company Limited
Period of insurance: From 16/11/2022 to 15/11/2023 both days inclusive.
This policy is a Continuing cover policy
Limit of indemnity: £1,000,000
each and every claim or loss, excluding defence costs and criminal
proceedings costs
Signed on behalf of Hiscox Underwriting Limited as agent for the insurers
Jon Dye
CEO, Hiscox UK
Note: this certificate is for information purposes only and does not contain the full terms, conditions and exclusions of the
insurance cover and does not constitute a contract of insurance.
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H SCOX Certificate of employers liability insurance
OMMAC Ltd
Certificate of employers' liability insurance (a)
(Where required by regulation 5 of the Employers' Liability (Compulsory Insurance) Regulations 1998 and subsequently
amended by regulation 2 of the Employers' Liability (Compulsory Insurance) Regulations 2008 (the regulations), one or
more copies of this certificate must be displayed at each place of business at which the policyholder employs persons
covered by the policy. This requirement will be satisfied if the certificate is made available in electronic form and each
relevant employee to whom it relates has reasonable access to it in that form).
Policy number
PL-PSC03001478033/11
Name of policyholder OMMAC Ltd
1. Date of commencement of insurance policy 16/11/2022
2. Date of expiry of insurance policy 15/11/2023
Both days inclusive
Insurer: Hiscox Insurance Company Limited
We hereby certify that subject to paragraph 2:
1. the policy to which this certificate relates satisfies the requirements of the relevant law applicable in Great Britain,
Northern Ireland, the Isle of Man, the Island of Jersey, the Island of Guernsey, the Island of Alderney (b); and
2. the minimum amount of cover provided by the policy is no less than £5 million (c).
Signed on behalf of Hiscox Underwriting Limited as agent for the insurers
Jon Dye
CEO, Hiscox UK
Notes:
a. Where the employer is a company to which regulation 3(2) of the regulations applies, the certificate shall state in a prominent place,
either that the policy covers the holding company and all its subsidiaries, or that the policy covers the holding company and all its
subsidiaries except any specifically excluded by name, or that the policy covers the holding company and only the named subsidiaries.
b. Specify applicable law as provided for in regulation 4(6) of the Regulations.
c. See regulation 3(1) of the Regulations and delete whichever of paragraphs 2(a) or 2(b) does not apply. Where 2(b) is applicable,
specify the amount of cover provided by the relevant policy.
The certificate above shows that you are insured
(i) with an authorised insurer, and
(ii) in terms required by the Act for your liability for bodily injury or disease sustained by your employees.
The certificate (or any copy) must not be displayed unless the policy has been renewed.
Hiscox Insurance Company Ltd
Registered in England Number 70234
Registered Office 1 Great St Helen's, London, EC3A 6HX
Telephone No: 020 7448 6000
Hiscox Underwriting Ltd of 1 Great St. Helen's, London EC3A 6HX is registered in England no. 02372789. Authorised and regul packet Pg. 85
Financial Conduct Authority.
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1
TOURISM INTERNATIONAL
REPRESENTATION -
UK & IRELAND MARKET
(SOLICITATION NUMBER: 22-7979 )
as requested by Collier County Board of County Commissioners
prepared by
2
1. Cover letter / Management Summary 3
2. Proposer’s Solution to County’s Requirements 8
3. Proposer’s Experience and Capacity 36
4. Proposer’s Team Members 68
5. Cost of Services 79
6. References 81
7. Local Vendor Preference 88
+ Vendor Checklist / Signed Documents / Addendum 90
THE
CONTENT
3
COVER LETTER /
MANAGEMENT SUMMARY
1
OMMAC delivers breakthrough growth on an annual basis by driving
innovative and collaborative partnerships with a range of trade
partners, luxury brands and affinity marketing programs
4
1. COVER LETTER / MANAGEMENT SUMMARY
PROVIDE A COVER LETTER, SIGNED BY AN AUTHORIZED OFFICER OF THE FIRM, INDICATING THE UNDERLYING
PHILOSOPHY OF THE FIRM IN PROVIDING THE SERVICES STATED HEREIN. INCLUDE THE NAME(S), TELEPHONE
NUMBER(S) AND EMAIL(S) OF THE AUTHORIZED CONTACT PERSON(S) CONCERNING PROPOSAL. SUBMISSION
OF A SIGNED PROPOSAL IS VENDOR’S CERTIFICATION THAT THE VENDOR WILL ACCEPT ANY AWARDS AS A
RESULT OF THIS RFP.
Please see following three pages
5
25 April, 2022
Collier County Board of County Commissioners, Procurement Services Division
3295 Tamiami Trail East, BLDG C-2, Naples, FL 34112, USA
Attn: Lisa Oien, Procurement Strategist
Reference: Solicitation 22-7979 Tourism International Representation, UK & Ireland Market
Dear Ms Oien,
Thank you for providing OMMAC Ltd with the opportunity to respond to Solicitation 22-7979 Tourism
International Representation, UK & Ireland Market - OMMAC are very pleased to submit the enclosed proposal
for the UK and Ireland market as referenced within the solicitation.
OMMAC has been proud to represent Collier County on behalf of Naples, Marco Island and Everglades Convention
and Visitor Bureau and its industry partners on a full time basis, exclusively in the UK and Ireland, and would
be honoured to continue our association to provide our extended Trade, Consumer and Media Representation
services.
Pre pandemic, OMMAC delivered unparalleled success as a result of our focus on developing strong and effective
Trade, Consumer, PR and third party affinity partnerships. This led to ground-breaking results for Florida’s
Paradise Coast. OMMAC’s unique ability to influence market and programme development helped drive
visitation numbers and room nights to new levels exceeding all other, non-drive international market arrivals.
During the course of our tenure we have achieved 400% growth in average length of stay, contributing significantly
to record economic impact levels for Collier County through increased visitor spending. In the past two years
we recalibrated our focus to proactively communicate the destination’s creative articulation, ‘Only Paradise Will
Do’ resulting in a doubling in value of our media reach in 2021.
OMMAC strategy is fully aligned with the CVB’s core mission, vision and value while International market share
growth ambitions have remained central to our in-market activities. Unique strategies targeting increased
visibility of the destination across all available operator programmes and channels have been researched,
targeted and implemented with meticulous detail.
1. COVER LETTER / MANAGEMENT SUMMARY
ORIGINAL MARKETING MANAGEMENT & COMMUNICATIONS
6
We have done this by stimulating key decision-makers to invest in positioning the destination at the forefront of
their programme development channels. By leveraging our extensive relationships and implementing bespoke
marketing solutions with major UK operators and partners selling and promoting the USA and Florida, OMMAC
has ensured that Florida’s Paradise Coast outperforms all other core non-gateway Florida beach destinations.
It is ranked by leading operators in the top four Florida destinations following Central Florida, Miami and Tampa/
St Pete gateways - a landmark achievement for Collier County.
This success has been achieved against a highly complex and competitive backdrop and can be credited
to OMMAC’s unique credentials and robust strategies. Our long-standing partner relationships and deep
understanding of our markets are how we achieve outstanding results, while delivering a return on investment
that exceeds expectation.
OMMAC is proud to have achieved significant market penetration for Florida’s Paradise Coast ahead of its leading
competitor destinations, without the benefit of direct airlift from our market feeding Collier County’s nearest
international gateway, Regional Southwest Airport. In a post-Covid world, we remain positive in the belief that
we can influence key operators to consider a radical change to this position and achieve a breakthrough for the
destination by delivering direct air service.
Ethos and Philosophy,
We respect the importance Collier County place on selecting their international representation; trust, reliability
and diplomacy are clearly central to your requirements. OMMAC’s ethos and philosophy are built on these
foundations. We are regarded as one of the most respected agencies in the UK and Ireland - our integrity and
reputation are unimpeachable.
We know that we can deliver service of the highest quality to match your vision of being the best destination in
the world. We are able to build on our successes to date and will protect and grow your highly respected brand
and unique value proposition.
Growth
OMMMAC delivers breakthrough growth on an annual basis by driving innovative and collaborative partnerships
with a range of trade partners, luxury brands and affinity marketing programs. We are driven to maximise the
value and reach of our services in every aspect and are delighted to maintain a ground-breaking strategic alliance
with multi-award winning and leading UK integrated and digital agency, Black Diamond adding considerable
value to OMMAC’s service delivery.
1. COVER LETTER / MANAGEMENT SUMMARY
7
Vision
To reinforce OMMAC’s ethos and philosophy we will deliver our representation services at C-level daily with
the dedicated attention of the core OMMAC team led by Managing Director, Oonagh McCullagh. Oonagh has
invested thirty five years of specialist knowledge working directly with Florida State, County and City CVBs.
She places her personal pride at the forefront of delivering OMMAC’s service standards and is energised by the
prospect of continuing her long-standing partnership with Florida’s Paradise Coast, this special destination she
passionately loves and holds dear to her heart.
Again, thank you for considering our bid.
Sincerely,
Oonagh McCullagh-Boyle
Managing Director
T: + 44-7802-420 750 | oonagh@ommac.co.uk |
1. COVER LETTER / MANAGEMENT SUMMARY
8
PROPOSER’S SOLUTION TO
COUNTY’S REQUIREMENTS
2
We pride ourselves on crafting innovative trade and media
strategies - that encompass current digital, content and
social thinking to drive increased room nights
9
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
2.A DESCRIBE YOUR PHILOSOPHY ON TARGETING VARIOUS TOUR OPERATORS, TRAVEL AGENTS AND
JOURNALISTS WITH TO PROMOTE SUCH ACTIVITIES AS CUISINE, GOLF, WEDDINGS, ECO-TOURISM, FISHING,
BEACH AND WATER ACTIVITIES AND OTHER MAJOR TARGET MARKET SEGMENTS OF LEISURE TRAVEL, GROUP
MEETINGS AND SPORTS EVENTS.
TRADE, MEDIA AND INTEGRATED MARKETING - PHILOSOPHY
OMMAC passionately believes in achieving exceptional results for Florida’s Paradise Coast by fully aligning our
strategies and programmes with the destination’s mission, vision and values.
Post pandemic, as the industry emerges from its worst two years on record, everyone, trade, consumer and media
organisations are recalibrating and adjusting staffing levels while rebuilding and investing in their delivery
mechanisms and platforms. We identify this time as a unique opportunity to maximise on the positive messaging
and sentiment that emanated from Florida’s Paradise Coast during the pandemic. While UK & Ireland (UK&I)
travellers were severely restricted, Naples Marco Island and Everglades successfully navigated the challenging
and ever evolving conditions, staying in line with visitor sentiment and mindshare by conveying its single core
message, ‘when you’re ready to travel again, Only Paradise Will Do’.
Against the backdrop of increased competition from global destinations, OMMAC will differentiate Paradise
Coast’s offerings through adherence to the destination’s Unique Value Proposition. Knowing we have an
unassailable starting point to best promote the destination in the face of increased competition is formal
reassurance for our trade and media partners who seek to invest their marketing spend wisely.
From that solid foundation, OMMAC will lead the creation of new dynamic and fully integrated partnerships and
campaigns, that are fully leveraged by co-op funding to extend the reach of the CVB’s spend, maximise budget
and significantly increase visibility across multiple channels.
We will place our expertise and high-level relationships with industry leaders, key influencers and decision
makers at the heart of our philosophy. We will invest our time to influence operator programme development
and create innovative and inspirational campaigns focused on Florida’s Paradise Coast approved key market
segments and activities including: cuisine; golf; weddings; eco-tourism; beach and water activities - leisure
travel, group meetings and sports events with a particular emphasis on Luxury and its many sub-segments.
Our efforts and focus on developing strong and effective fully integrated Trade, Consumer PR and third-party
brand partnerships has led to ground-breaking results for Paradise Coast, of which we’re proud. Through pro-
active research - we are driven to achieve, break new ground and barriers and negotiate premier positioning in all
campaigns ensuring Naples Marco Island and Everglades are elevated and featured top of mind with consumers
and trade alike.
10
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
COMPETITIVE STRENGTHS - PHILOSOPHY
OMMAC’s expertise lies in producing visionary, highly leveraged and fully researched travel and tourism
marketing development programmes that achieve outstanding results – we will seek to capitalise on this core
strength to exceed pre-pandemic awareness, visitation growth and room night goals on behalf of Florida’s
Paradise Coast.
We recognise the importance of being at the forefront of evolving consumer trends as travellers make
more conscientious choices toward responsible and sustainable travel - OMMAC will work proactively and
compassionately with our trade and media communities to ensure Florida’s Paradise Coast environmental and
community messaging is positioned front and centre throughout.
Our agency structure and C-level leadership is uniquely nimble, agile and readily adaptable to market change
and flux ensuring sector-leading results for Florida’s Paradise Coast We pride ourselves on crafting innovative
trade and media strategies that encompass current digital content and social thinking to drive increased room
nights targeting growth exceeding 2019 levels.
Through winning teamwork, we work collaboratively and cross-discipline to layer campaigns and
communications to the traveller, pushing inspirational messaging and a powerful call-to-action that drives
booking conversion.
We deliver award-winning, creative and fully leveraged co-op programme strategies that incorporate globally
recognised brands, elevating awareness of Florida’s Paradise Coast while amplifying budget spend and reach.
We have an unrivalled network of contacts spanning key trade and media sectors in the UK, Ireland and
Internationally, to which we will promote messaging and strategies focusing on communications, luxury training,
LGBTQ community programmes, Fams, Sales Missions and dynamic outreach. Our experience, research and
results validate that we can positively change travel intent and desire by subjecting travellers to three or more
campaigns or touchpoints – central to OMMAC’s core philosophy.
Central to OMMAC’s operational DNA is our belief that all activity should be underwritten by one key philosophy:
Research * Evaluate * Collaborate * Negotiate * Approve * Execute * Deliver * Report
To illustrate, we recently negotiated, a fully integrated co-op campaign with BA Holidays, British Airways & Visit
Florida, Nov-Dec 2021. From the outset, OMMAC led negotiations, managed the creative process and approval
with the CVB against tight timeframes and deadlines, while reviewing the consumer journey with BA’s digital
team to ensure the hotel partners were actively promoted as the call to action (see example creative, page 35).
l Hotel bookings increased by 345% vs pre-campaign period and 24% post campaign
l Naples Grande Beach Resort +64% vs pre-campaign
l LaPlaya Beach and Golf Resort +71% vs pre-campaign
l Hyatt House Naples 5th Avenue +100% vs pre-campaign
11
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
MAJOR TARGET SEGMENTS
LEISURE TRAVEL, GROUP MEETINGS AND SPORTS EVENTS - ACTIVITIES:
CUISINE
OMMAC will maximise on Visit Florida‘s culinary focus in its marketing outreach this year, given the Michelin
Guide will be visiting Miami, Orlando and Tampa in 2022 into 2023. This will be the first time the cities have
the opportunity to gain Michelin-star establishments. OMMAC have been in discussions with Visit Florida, UK
office who confirmed that the ‘cuisine’ focus is not limited to the gateways and are interested to host trade and
media over the coming year with an emphasis on culinary. This is a new venture for Visit Florida and research
by Michelin revealed 71% of travellers would increase their spending if there was a Michelin-rated restaurant
in-destination.
Flagship Event with Partner Participation
With the ever increasing consume interest in cuisine we will aim to gain exposure via a leading UK TV show -
see page 31 for a previous project with leading UK Chef Tom Kerridge - Results: 5m views/$2.3m ROI/ over three
years.
OMMAC is already targeting Florida’s Paradise Coast’s food scene using the below themes:
l Widely recognised farm-to-table/ fresh-off-the-boat- seafood
l Locally sourced products are highlighted.
l Outstanding food awards
l Foodies will love fresh-off-the-dock seafood at waterfront cafes, alfresco dining
l Sophisticated cuisine at five-star resorts and restaurants
l Numerous locally-owned, independent restaurants
l Known as the Stone Crab Capital of the World, Everglades City provides restaurants throughout Florida with
this fresh delicacy from October to May, Florida’s official stone crab season
GOLF
During the pandemic Golf became the ‘hero sport’ with an increased interest of 5.2 million UK players double that
from 2017. An additions study of BAME citizens in 2020 found a further 25% very interested take up the sport.
OMMAC currently manages the relationship with IAGTO (International Association of Golf Tour Operators),
based in London and we will aim to increase our activity over the coming three years.
Flagship Event with Partner Participation
OMMAC capitalised on the success of staging the IAGTO North America Convention(NAC) by creating a legacy
event and tournament in 2017 - NAC Miami. We will again position the ‘NAC Golf Classic VIP Fam ’ as a spotlight
event to be held in Florida’s Paradise Coast - pre or post the staging of the NAC in Tampa 2023.
12
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
We have researched the opportunity with industry partners who have expressed a positive interest in supporting
this exciting initiative – the destination will benefit from hosting in low season. The multiplier effect will inspire
key international and domestic operators to feature extended offerings of Florida’s Paradise Coast in their
programmes driving increased visitation to the destination’s resorts and 90 golf courses.
WEDDINGS
OMMAC will target niche operators and media with inspirational messaging and content across digital and
social channels focusing on post pandemic backlog of delayed weddings and honeymoons.
Flagship Programme with Partner Participation
OMMAC will establish a booking incentive with the trade to drive conversion inspiring consumers to book they
dream day / honeymoon in the best destination in the world because after all…‘Only Paradise Will Do’.
ECO-TOURISM
In the past two years while the world has been affected by the biggest ever drop in international arrivals,
travellers have become highly conscious of the impact of their journeys and stays. Eco-tourism has become
an important element of recovery for the sector. Travelling responsibly is about planning trips to enjoy the
destination experience, while leaving a positive ecological footprint.
According to Virtuoso, 80% of respondents said the pandemic has made them want to travel more responsibly
in the future, 75% said travel should support local communities and economies, preserve destinations’ cultural
heritage and protect the planet.
A recent Expedia global report indicated 94% of travelers are willing to pay more to make a trip sustainable,
while half will choose a less crowded destination to reduce effects of over-tourism.
OMMAC action plan - build awareness of Paradise Coast as a world-leading sustainable destination and
UNESCO World Heritage site
By developing relevant KPIs, OMMAC will work to make eco-tourism and travel sustainability a priority for the
UK & Ireland by:
l Facilitating trade and media links to offerings and promotions with industry partners actively promoting the
wide-open spaces of Paradise Coast, eco-tourism credentials and practices.
l Drive deeper awareness of extensive eco-tour offerings in the Everglades, Ten Thousand Islands and beyond
l Promote destination eco-tourism measures and achievements in all trade and media comms.
l Integrate messaging promoting the destination’s ecological credentials to create a valid perception of
excellence with trade and media.
13
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
Flagship Event with Partner Participation
Leading Luxury tour operator Audley Travel has recently launched a sustainable travel guide to help clients
leave a positive impact when travelling. OMMAC will further develop our relationship with Audley to capitalise
on this initiative by becoming one of the principal destinations within their guide to support their product
offerings and encourage conversion.
FISHING
OMMAC will ensure fishing activities are included within overall messaging to trade and consumer highlighting
the extensive on water/ by water activities including: kids fishing at the Pier to sports fishing tours, leisure
boating and fishing.
Flagship Event with Partner Participation
OMMAC will collaborate with niche specialist operator Go Fishing Worldwide to research promotional
opportunities for Paradise Coast and its extensive fishing offerings.
BEACH AND WATER ACTIVITIES
“When the sun is shining you simply can’t beat the beach” according to the Telegraph, April 2022. For the family
market, Florida remains the top destination for USA visitors from the UK and Ireland. Post pandemic the search
for Wide Open Spaces is greater - OMMAC believes there is a significant opportunity to inspire the imagination
of family travellers by driving awareness of the wide ranging and unique opportunities that is the lifestyle of
Florida’s Paradise Coast, both on the beach and on the water.
Our recent facebook promotion revealed the target messaging Beach images received over 70% engagement
– reiterating we should including the beach message of 30 miles of white sand beach, with the azure waters
of the Gulf of Mexico are integral to all our narrative, storytelling and messaging. Tour operators and travel
trade partners are reporting post pandemic that parents are seeking destinations that can offer a variety of
activities while spending valuable time together as families – Florida’s Paradise Coast is an inspirational world
class destination qualified to fulfil this demand.
Flagship Event with Partner Participation
The pristine beaches of Paradise Coast will be included on all the aforementioned Flagship Events.
The above mentioned flagship events would all incorporate the beach messaging and an activation either on
the beach or with one of the many tours on the water including but not limited to: Sunset Cruise; Shelling Tour;
Dolphin Explorer tour and for a tradition just take the family to the Pier and let nature take its course. For the
weddings and honeymoons, simply have dinner for two on the beach with white sand between your toes!
14
GROUP MEETINGS
Building on the success of our past procurement, planning, management and execution of the GTMC (Association
of Travel Management Companies) Annual Convention and IAGTO North America Convention, with the approval
of the CVB, OMMAC propose to host a travel industry C-level group meeting in collaboration with Innovation
Hotel.
Flagship Event with Partner Participation
We have identified various target groups, such as key travel industry stakeholders responsible for driving tourism
visistation to south west Florida, including airlines, tour operators and OTAs from various European source
markets - UK & Ireland, Germany, France and Scandinavia. The objective of the event, which will converge in
Naples Innovation Hotel, will be to provide an inspirational platform to share best practice and a life-changing
educational opportunity to influence visitation and economic growth, positioning Florida’s Paradise Coast as
the number one destination for travel in the US.
To maximise exposure of the event, we would partner with a leading trade publication to cover the event and
feature both the destination, creative environment and visionary facilities represented by Innovation Hotel’s
unique environment. OMMAC would aim to extend the value and reach of the meeting by including pay to play
sponsorship opportunities for CVB partners to benefit from networking and participation.
SPORT EVENTS
OMMAC will further develop its sport event strategy to incorporate the destinations state-of the-art Paradise
Coast Sports Complex into our messaging and outreach and identify how best to maximise reach into the UK and
Ireland market and build on the success of last year’s partnership with Kent County Cricket.
In 2021, we successful developed and executed a highly-targeted consumer promotion with Kent County Cricket
in 2021 communicating their membership audience using direct mail, digital, print and OOH media featuring
Paradise Coast ‘Only Paradise Will Do’ video with competition call to action – the inspirational content included
a tour operator call to action to maximise conversion.
Media Promotion - Sky Sports Golf
OMMAC will work with SkySports to create inspirational content and a far reaching consumer promotion,
featuring trade-operator call to action, on one of the pro golf events hosted at Tiburon - LPGA - CME Group Tour
Championship, PGA Champions Tour Chubb Classic or QBE Shootout held at Tiburon.
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
15
PUBLIC RELATIONS AND SOCIAL MEDIA
OMMAC integrate PR and Social Media messaging with all trade activities and outreach. During the pandemic,
the OMMAC team in alignment with the CVB team, streamlined its in-market communication strategy to
focus around the destination’s core messaging of the ‘Paradise Pledge’ and ‘Only Paradise Will Do’ creative
articulations.
In 2021, we focused our attention on media outreach during this difficult time and as result doubled the media
value coverage for Florida’s Paradise Coast - a significant achievement given the backdrop of US border closure:
2020 2021
44 placements 55 placements
12,651,826 11,299,407
$150,000 $305,000
Our creative pitching and ideas are fully aligned with all ‘flagship events with partner participation’ (as
highlighted in the Trade and Integrated Marketing section) to maximise coverage, reach and ROI focused around
key activities: cuisine, golf, weddings, eco-tourism, fishing, beach and water activities and the major target
market segments of leisure travel, group meetings and sports events.
We recognise the importance of running an effective and efficient press office. From media monitoring and
responding to enquiries, to writing press releases and nurturing relationships, the team prides themselves on
securing editorial placements across high synergy consumer and trade publications.
We have a strong database of 900+ travel and lifestyle journalists and influencers and hold regular meetings with
new and existing contacts to ensure we’re kept front-of-mind for different opportunities.
The PR team adapts and evolves to ensure they not only understand traditional media sources, but also the
digital world and all new media sources it presents.
THE SUNDAY MIRROR - example coverage
May 2021
l Reach - 300,280
l Value - $45,785
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
SM1 SUNDAY 02.05.2021 SUNDAY MIRROR 55mirror.co.uk
For holidays in the new normal...
Buck House garden tours
Have a wander around Her Majesty The Queen’s garden this summer. From July to September, the tranquil grounds of Buckingham Palace will be open for exploration on a self-
guided tour for the very first time. The route will take you along
the 511ft herbaceous border, featuring plane trees planted by
Queen Victoria and Prince Albert in the 19th century.
You’ll wander along the 3.5 acre lake with its own island
and beehives, and see the glorious rose garden and summer
house. Despite it being in the centre of London, the garden is home to a huge array of plants with 1,000 trees, including the national collection of mulberry trees, and 320 varieties of wildflowers and grasses. On weekends in May, you can discover the garden’s history and highlights on a guided tour, and wander its meadows carpeted with primroses and bluebells.Buckingham Palace Garden
Guided Tours (until May 16), £21.50. Spring Tours
(May 21-June 20), £47.50. Garden visits (July 9-Sept 19),
£16.50. More info at rct.uk.
email traveldesk@reachplc.comtwitter @MirrorTravel @TravelEdNigel @marjorieyue @JaneMemmler @LissamanVicky online mirror.co.uk/travelEXPLORE
Dreaming of...
BY NIGEL THOMPSON Nature smiles benevolently on
Florida’s sunshine-drenched Paradise Coast. Thirty miles
of pristine Gulf of Mexico beaches await, along with wildlife-rich areas of expansive estuaries, mangroves, cypress swamps and forests.While it’s a world away from the theme park crowds of Orlando and the busy buzz of Miami, it still offers quality hotels, fine restaurants and cafes, designer boutiques and art galleries.Naples is the main town on the coast, oozing subtropical sophistication and access to key attractions such as its botanical garden, zoo and Caribbean gardens plus numerous golf courses and watersports options, both on and under the warm blue seas.
No visit is complete without nailing that
essential gorgeous photo of 1,000ft long Naples Pier at sunset. Watch those likes rack up on your social media feed.Also, right on the doorstep, you’ll find an international treasure – the 2,340 square miles Everglades National Park.This Unesco world heritage site is a remarkable, mysterious wetland ecosystem which is home to rare and endangered species such as American crocodiles, the elusive Florida panther (there’s a rescued one in the zoo) and slow-moving, curious manatees. Tours are available by foot, kayak or
airboat (nps.gov/ever/index.htm). Marco Island is the largest of the coast’s Ten Thousand Islands, which are fringed with mangrove-lined estuaries, and two bridges allow traffic on and off.Here you’ll find your upscale Paradise Coast base, the four-star JW Marriott Marco Island Beach Resort.Like the pier, it is perfectly positioned for those fabled Floridian sunsets and offers guests a Mediterranean vibe with a sea view from every room.
For diners there are 10 options, including plenty of
sea to see at Quinn’s on the Beach, showcasing Caribbean-influenced cuisine and live entertainment.Kane Tiki Bar & Grill also fronts the shore, with Polynesian-inspired dishes.Newly
opened 10K Alley is an “industrial” gastropub and sports games venue that offers family fun during the day, switching to adult-centred nightlife after dark, with more than 60 Florida-brewed craft beers, barrel-aged bourbons and decadent milkshakes.Two pools boast waterslides and cabanas, with an adults-only sanctu-ary featuring an outdoor terrace with a private beach, pool, cocktail bar and, of course, those Gulf views.If you’ve found Paradise in Florida
stone crab season – mid-October to May – it’s hard to avoid the sweet,
buttery and meaty crab claws, with the local catch celebrated at festivals
and special events in restaurants throughout the Naples area.Stone crabs can regenerate their claws every one to two years, so usually only one claw of a fixed size can be harvested and the crustaceans are released back to the fisheries to regrow it.Tempted? Of course you are! So when can you go? Travel from the UK to America could resume as early as May 17, but we think it’s more likely to be late June.Either way, those sensational sunsets will be waiting...
Florida
BOOK ITRooms at the JW Marriott Marco Island Beach Resort in Marco Island, Florida, start at £182 a night, room-only. marriott.com/hotels/travel/mrkfl-jw-marriott-marco-island-beach-resortMORE INFOparadisecoast.com
CAT CALLSee theFloridapanther atNaples Zoo
HOT SHOTThe NaplesBeach Hotel and GolfClub’s newcourse
HEAVENLYA TenThousandIslandsbeach
OAR TOURKayakaround theEvergladesNationalPark
GOLDENTIMEThe sunsetat NaplesPier
‘‘You are perfectly positioned for those fabled Floridian sunsets
AMAZINGVIEWSRooms atthe JWMarriott
PARADISEJW Marriottat MarcoIsland
Do you know where in the world
this body of water is? It’s in the mountains near a small resort town which is home to a famous sporting venue.If you do know the place, you could win three superb DK travel guide books worth up to £19.99 each. Enter our May monthly mystery travel picture competition at mirror.co.uk/travel where you’ll find cryptic clues to help you.
Where in the world is this?MarcoislandMarcoisland
MiamiMiami
Gulf ofMexico
Everglades
FLORIDAFLORIDA
NAPLESNAPLES
16
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
To aid Florida’s Paradise Coast in maximising media exposure and fostering awareness of the destination we
will:
l Create and implement a PR strategy underpinned by CVB’s key pillars
l Proactively pitch Florida’s Paradise Coast’s news and creative ideas for placement in high synergy print, online
and social media
l Proactively pitch in alignment with all ‘flagship events with partner participation’
l Draft and sell-in press releases to 900+ key media contacts in the UK & Ireland
l Monitor all national weekend newspapers and relevant travel and lifestyle magazines to stay on top of key
travel writers and trends
l Follow and report on relevant US trends within the UK & Ireland markets
l Hold regular meetings with writers and editors - per annum we host over 150 one-on-one meetings across
print, online and social media platforms
l Identify and facilitate collaborations with well-known personalities and influencers
l Respond to enquiries from media and partners with relevant, factual information on Florida’s Paradise Coast
l Share collateral and digital assets with journalists and influencers when requested
l Respond to TravMedia and forward feature requests in a timely manner
l Identify profile opportunities and coordinate media briefings and interviews as needed
l Evaluate and share relevant media trip opportunities
l Identify new opportunities with new and non-traditional media outlets such as podcasts, content creators and
key opinion leaders (KOL)
l Provide crisis management if and where required
TARGET MEDIA
SOCIAL MEDIA STRATEGY
Alongside the UK Facebook and Twitter accounts we will expand into new social media avenues such as TikTok
and Instagram to further take advantage of the destination’s incredible visual assets. Instagram and TikTok are
fast becoming key platforms for the Travel world, as they so easily and succinctly show key messaging through
imagery and video content.
OMMAC initiated and completed a successful Facebook campaign in 2021 to drive awareness for Florida’s
Paradise Coast in anticipation of US Border reopening. See next page for full details
17
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
Key Objectives - drive awareness and likes
l Reach - 300K users
l Impressions - 1.6m
l Page Likes - 8,721
l CTR - 1.53% (vs FB benchmarks 0.5-1%)
Audience
l 3 key audiences identified - Millennial adventurers,
Family and Post-family
l Post-family - highest engagement at 2% CTR
Standouts
l Beach image performed strongest, achieving 70% of clicks
and likes
l Wide open spaces - good traction around 25%
l Beach themed messaging - strongest driver of engagement
Key learnings & future engagement strategy
l Messaging to prominently feature beach
FLORIDA’S PARADISE COAST FACEBOOK CAMPAIGN
UK & IRELAND JUNE-AUGUST 2021
18
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
MARKET KNOWLEDGE
Social Media In the UK
l There are 51.15 million Facebook users in UK, accounting for a 56% market share more than double
that of Twitter. Individuals aged 25 to 34 years made up the largest group of Facebook users by age.
l In 2021 TikTok viewing grew even more rapidly than YouTube, reaching 31% of adult internet
users in the UK . In addition, the proportion of online 15+ adults using TikTok to watch short videos
increased from 5% in Q1 2020 to 16% in Q1 2021.
l Instagram had around 28.81 million users in 2021 the UK. The largest share of Instagram users were
individuals aged between 25 and 34 years old, at 30.9 percent.
l YouTube remained the most popular user generated online video service, with people spending
an estimated 41 minutes per day viewing YouTube videos in 2020. In Q1 2021, the total number of
YouTube videos viewed by UK online adults was 22% higher than in Q1 2020. YouTube reached 96% of
UK internet users aged 18+ in 2021.
Strength of Social Media in Travel
Social media usage continues to rise with over 78% of the UK population (source: We Are Social) actively using
channels. Plus, over 1,500 UK marketers stated that it would be their number 1 channel in 2022 (source: Hubspot)
occupying the top spot for the first time in the history of the survey.
UK Decision Factors
Social media is a key channel for driving the audience through the marketing funnel. Data from Dunnhumby
shows over 73% of 24-44 year olds use either ‘research from online travel sites’ or ‘peer recommendations’ as a
deciding factor in travel. Social media can be utilised as an effective tool to drive peer recommendations through
engagement and provide informing content from travel hubs.
19
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
Role of Social Media in the Marketing Mix
Social media provides authentic and inspiring content to the core audiences at the key stages of ‘interest’ and
‘consideration’. It provides a marketing channel to gain maximum awareness to key interested audiences as well
as the unique opportunity to build meaningful relationships and strengthen brand consideration.
Social Media Strategy and Objectives
Increase interest in Florida’s Paradise Coast as a travel destination full of inspiring travel opportunities with
beach & water activities, nature, eco-tourism, cuisine, culture & weddings. These activities will bring opportunity
and future possibility to inbound tourism in the longer term.
Delivering Through Social Media
Within the six key content pillars of social media, by focusing content (organic/paid) around Entertain / Inspire,
Florida’s Paradise Coast can maximise awareness growth of their messaging. Complimenting this content with
Informative posts follows up on the awareness and focusses engagement around shares and clicks to learn more.
20
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
MEDIA OVERVIEW HIGHLIGHTS
BROADCAST & NEW MEDIA
The pandemic caused an acceleration in existing viewing trends as people spent more time watching on-demand
services:
l Total viewing of audio-visual content increased by 47 minutes to 5 hours 40 minutes per person per day in
2020 relative to 2019, with nearly all forms of video viewing increasing year on year as we invested more time in
TV than ever before.
l Covid-19 restrictions were the main drivers for this, with viewing trends largely mirroring increased time
spent at home during national lockdowns. This also contributed to the UK’s public service broadcasters seeing
some of their highest TV viewing shares for five years.
l The highest growth was to video-on-demand (VoD) services, which continued to increase their share of total
viewing with 63% of households holding a subscription to one or more services. Market-leaders Netflix continue
to stay on top with the highest growth.
l YouTube remained the most popular user-generated online video service, with people spending an estimated
41 minutes per day viewing videos. In Q1 2021, the total number of YouTube videos viewed by UK online adults
was 22% higher than in Q1 2020.
l People in the UK have diversified their viewing with new types of services such as TikTok, for which viewing
grew even more rapidly than YouTube, reaching 31% of adult internet users in the UK as of March 2021.
l 2020 was a landmark year for SVoD, and an important time for BVoD services set to continue in 2021
l The take-up of ultrafast broadband, homes connecting their TV set to the internet and the launch of new
services led to growth in on-demand video viewing.
l Original programming is proving the biggest draw for streaming services, and SVoD providers are continuing
to increase their content spend and boost the volume of originals and exclusives available on their services.
l Broadcaster VoD (BVoD) catalogues lack the overall scale of SVoD offerings, but they continue to be the main
destination for UK programming.
l PSBs are taking more ambitious steps to reposition their businesses for an online-first future by making more
library content available, and commissioning new programming with younger, digital audiences in mind.
l Broadcasters and producers experienced significant difficulties in creating new original content because of
Covid-19 restrictions
21
l TV content investment has been hit hard by the pandemic, with Public Service Broadcaster (PSB) spend on
original productions falling by 18% in 2020. Non-PSB channels were also affected by this, as cancelled sporting
events reduced total programming spend in this sector.
l Strong demand from international TV broadcasters and SVoD providers, together with continuing commissions
from PSBs, indicates that the sector is well placed to recover.
Source: OFCOM Media Nations Report 2021
Conclusion
l Almost everyone in the UK has access to television, but the TV Statistics UK have shown us that Brits prefer
streaming services over traditional media channels.
l Guilty of binge-watching TV shows due to the volume, value and ease of access, the most prominent content
platforms are working hard to constantly deliver new content.
l The UK television industry is finding new ways to increase the rate of traditional media consumption and give
their audiences a reason to continue to consume media in this way.
Podcasts
Research from Radio Joint Audience Research (RAJAR), the UK radio and audio measurement company, showed
that the popularity of podcasts is growing: 11.3 million people in Britain now listen to podcasts every week,
listening to 7 hours on average per week. Podcasts are the fastest growing medium in the UK, with an expected
global advertising revenue of $1.6bn by 2022 (WARC).
Statista, May 2020, carried out a survey showing that in recent months have found that listeners 26- 35 years
have increased to 38% whilst those 55+ have increased to 12%. The growing popularity of podcasts presents new
opportunities to engage with attentive and loyal audiences. May 2020 was the biggest month ever for the search
term ‘podcast’ on google, whilst travel podcast genre is having its moment as the UK seeks armchair escapism -
travel podcast listens are up 29% thanks to Covid-19.
76% of listeners say that they have acted on a brand message within a podcast (Midas spring 2020), which may
be in part due to the strong brand recall generated through listening to podcasts (4x better than scroll, pop-up
and static ads, according to Midroll).
Influencers
During 2021 many influencers have been forced to adapt their marketing techniques and channels, and in some
cases hone-in and specialise on a particular niche or theme. Lockdown may well have worked in their favour as
they’ve been relatively empowered by the UK consumer - leading the way with positivity and offering everything
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
22
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
from escapism to infotainment. With internet users spending more time on social, it’s no surprise that influencer
collaborations had 57% more reach and impact in 2020 compared to 2019 (Source: Marketing Drive). With the
arrival of new channels, such as Tik Tok, and new tools, such as IG Reels, influencers now have an even greater
chance to build and connect with their community.
When compared to TV ads, influencer marketing is 277% more emotionally intense and 87% more memorable.
The reason is that influencer marketing is not perceived as an interruption of content. Rather, it is the destination
- these are the users who people already enjoy watching on the platform.
Influencer marketing trends for 2022 are:
l Create Culture. Don’t Just Be a Part of It. Culture is no longer something you can plan for on a calendar. So as
audience-first trends bubble up across social media, brands need to embrace these cultural catalysts, rather than
trying to forcefully wedge PR moments into the digital space.
l Don’t be a bandwagon brand. Consumers are more likely to shop with brands that make an impact. Purpose is
no longer enough; brands must now do something. Impact is now what measurably shifts attitudes and amplifies
sales accordingly.
l Inclusive Influencer equals better results. 38& of consumers are more likely to trust brands that cast diverse
people in their ads. Equality matters to consumers, but brands need to do more than fill quotas through diverse
casting or attempt to appear demographically diverse during so-called key times.
l Experience is the new e-comm. Consumers want products and experiences - and not necessarily in that order.
Looking forward to 2022, ecommerce is increasingly driven by experience and entertainment-led influence
marketing. Consumers are more likely to act when brands provide an experience - taking them on a journey -
that goes beyond a static post.
l The Sleeping Giant That is B2B Influence. In B2B, long-term engagement is equally important, as is
relationship-building. Myopic, transactional posts do not work well, as your aim is to command authority and
engender respect, both of which take time.
l Influence goes Metaverse. Facebook, now Meta, has put all its chips behind VR, AR and cryptocurrencies.
Although the plans for the metaverse will not be fully realised for at least 5 to 10 years, consumers are already
gravitating towards the technological suite that underpins the concept. According to Mark Zuckerberg, the
metaverse means transitioning away from consumer content to being right in the middle of it. Instead of
watching influencer videos on Instagram, for example, consumers will be able to interact with anyone streaming
in the metaverse.
l Think system, not silos. When you combine paid and earned influence, you increase the likelihood for returns
on long-term earned campaigns from roughly 50% to nearly 85%. By integrating with paid media, for example,
testing against traditional ads, we can unpack how influencer-led creatives impact the bottom line.
23
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
2.B HOW DOES YOUR COMPANY INTEND TO MEET EACH OF THE COUNTY’S REQUIREMENTS IDENTIFIED IN THE
RFP’S DETAILED SCOPE OF WORK?
DETAILED SCOPE OF WORK - SERVICES REQUIRED
2.B.1 DEVELOP AN ANNUAL DESTINATION MARKETING PLAN THAT IS IMPLEMENTED MONTHLY FOR ALL
SERVICES COVERED UNDER THE AGREEMENT.
OMMAC will work closely with the CVB team to develop an annual destination marketing plan in order to meet
exactly the goals and objectives of Collier County. Once the plan is approved OMMAC will execute the activity
accordingly for all the services covered under the agreement
2.B.2 COORDINATION OF PUBLIC RELATIONS EFFORTS WITH IN-COUNTRY MEDIA.
OMMAC will plan and coordinate a full Public Relations campaign in consultation with the CVB Public Relations
team. See details earlier within section 2.A: PUBLIC RELATIONS AND SOCIAL MEDIA. We subscribe to a number
of tools and services that enable us to effectively monitor press coverage/results/trends including: Weekend
Newspaper Monitoring, Gorkana Monitoring, NLA License and Roxhill Database.
2.B.3 MANAGE SOCIAL MEDIA SERVICES RELATED TO IN-COUNTRY COMMUNICATIONS WITH TRADE, MEDIA
AND CONSUMERS.
OMMAC will manage a robust social media platform for communications with trade, media and consumer.
Details are included earlier within section 2.A: PUBLIC RELATIONS AND SOCIAL MEDIA.
2.B.4 PROVIDE A DEDICATED PHONE, FAX AND E-MAIL ADDRESS FOR THE NAPLES, MARCO ISLAND,
EVERGLADES CVB.
OMMAC will act as an extension of Florida’s Paradise Coast and position the UK office as the first port of call for
any general, trade and media enquiries. OMMAC has and will continue to provide dedicated telephone, fax and
email assistance as the designated in-market representative.
2.B. 5 TRANSLATION SERVICES AS NEEDED OR REQUIRED.
OMMAC will provide full translation service as required. The UK and Ireland Market do not require translation
service. Should the CVB require additional support in France or Scandinavia market we can assist with translation
accordingly.
24
2.B. 6 CONTRACT AND MAINTAIN STORAGE OF PROMOTION MATERIALS AND DISTRIBUTION SERVICES AS
NECESSARY.
OMMAC currently contracts with BH&P Mailing House UK, and utilizes their services for Florida’s Paradise
Coast – this is a very efficient and cost effective method of storage and distribution of literature and materials.
Visit Florida and a number of other Florida regions also work with BH&P as a result we are again able to share
cost when shipping to the same/shared events e.g. Visit USA Road show. OMMAC maintains a full inventory of
all literature and materials requesting additional supplies as required.
2.B. 7 MONTHLY REPORTS WILL BE SUBMITTED TO THE CVB BY THE 10TH OF THE FOLLOWING MONTH,
OUTLINING ACTIVITIES PER COUNTRY WITH FUTURE ACTIVITY PROJECTIONS AND MARKET OVERVIEWS.
OMMAC will submit a monthly report to the CVB by the 10th of the following month.
Each report will include the following:
l Market Intelligence overviews, including economic situation
l Consumer trends
l Trave trade trends
l General summary of activities
l Summary of top-line activities with recap on previous month events/tradeshows
l Future activity projections
l Public relations and social media summary with media ad equivalency value, social media metrics
l Update of all media and tour operators contacted with the outcome of meeting
l Track and report all co-op marketing programmes with the name of companies, trade and/or consumer project,
industry partner contributions, activity, timeline, results, ROI, number of impressions/ reac.
l Trade and consumer fulfilment numbers and outcome
l Track and report FAM status updates for both Trade and Media
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
25
2.B. 8 TRAVEL TRADE ACTIVITIES: THE FOLLOWING ARE TRAVEL TRADE MARKETING ACTIVITIES WHICH THE
SUCCESSFUL FIRM WILL PERFORM:
a. PARTICIPATION IN TRADE AND CONSUMER TRADE SHOWS & EVENTS IN COUNTRY, SURROUNDING AREAS
AND IN THE US AS NECESSARY.
OMMAC evaluate all trade and consumer shows and events
according to budget and scope and keep informed of any relevant
opportunities. OMMAC research, plan, negotiate, after CVB
approval, secure and execute a number of events and shows:
l UK and Ireland/Europe: including WTM and Brand USA
Travel Week and ILTM, France (for global markets).
l As mentioned previously OMMAC will cover events in
France, Scandinavia – as required at no additional fee to the
CVB.
l OMMAC will participate and represent the CVB in US held
trade shows including: IPW, Florida Huddle and IAGTO
(NAC).
l Plus various Visit USA trade shows/events.
b. REGULAR COMMUNICATION AND DESTINATION UPDATES TO TOUR OPERATORS, TRAVEL AGENTS AND
MEDIA.
OMMAC will communicate regularly on a daily and weekly basis to our core trade and media contacts via all
channels including social media.
Additionally we will create a bespoke quarterly updated digital e-newsletter dedicated to focus on key
inspirational messaging to drive awareness and encourage conversion of bookings to Florida’s Paradise Coast.
Designed and branded in CVB corporate identity and distributed via Hubspot, leading CRM platform for audience
segmentation and improved understanding of open rates.
Trade: We will utilise our extensive highly targeted database of 5,000 front line selling agents from travel agent
/ tour operator and OTAs in UK and Ireland. Additionally we will utilise established trade distribution specialists
to reach a further 10,000 selling agents assuring our messaging reaches the widest possible audience within the
post covid industry landscape.
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
26
Media: OMMAC work closely in partnership with Black Diamond who’s offices are located in a prime central
London position from which to easily visit and meet with media. On average, we host 150 1-to-1 media meetings
a year across print, online and social media platforms. This face-time with media allows us to forge long lasting
relationships with journalists and successfully pitch content for ongoing features. These meetings are also
opportunities to discuss forthcoming projects or announcements coming from the editorial teams.
We have extensive relationships throughout the UK & Ireland media including national newspapers, travel
publications and glossy magazines. Owing to the constantly changing media landscape, we strives to maintain
ongoing relationships with non-traditional media, such as influencers, and regional titles and broadcast contacts
including podcasts.
c. ORGANIZE, CONDUCT, OR PARTICIPATE IN TRAVEL TRADE AND MEDIA FAMILIARIZATION TRIPS TO AND
WITHIN SOUTHWEST FLORIDA.
OMMAC has extensive experience in hosting all levels of trade and media FAMs, from VIP-level trips to call
centre FAMs as well as organising and planning individual and co-op fams with Visit Florida and Brand USA
including the trade MegaFam. Through FAMs, we can target a large and influential segment of the industry and
media such as the successful ‘Race to Paradise Coast’ VIP Fam we developed, managed, activated and attended.
We will capitalize on US trade events such as IPW / IAGTO NAC/ Florida Huddle by targeting pre and post fam
opportunities to Florida’s Paradise Coast.
Additionally we will work with our key gateways including Orlando/ Kissimmee/Miami, Tampa and feeder
destinations including NY and Boston to capitalize on audience and maximise budget. In alignment with CVB
metrics we will aim to host one group fam per annum or as required by CVB.
d. CONDUCT TRAVEL TRADE TRAINING AND SALES CALLS TO TOUR OPERATORS, AIRLINES, AND OTHER
RELATED ORGANIZATIONS INCOUNTRY AND SURROUNDING AREAS.
OMMAC will undertake extensive in-house, event training and virtual events for travel agents, tour operator
agents, OTA’s, airlines and other related organisations. During the pandemic our trainings moved swiftly to
virtual events with huge success on an average of 200 agents per training compared to average 50-60 in person
events.
We were able to highlight Paradise Coast key messaging of
the ‘Paradise Pledge’ and focus on our welcome back to the
destination with ‘Only Paradise Will Do’ videos and inspirational
images. Moving forward we see a combination of both virtual
and in person events.
Virtual Travel Agents Training - 2021
Positive feedback - over 200 agent attended
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
27
Mogul Training Bespoke for Florida’s Paradise Coast UK & Ireland
During the pandemic we developed our own training platform with Mogul – launching May 2022 - with agent
incentives to complete the first module and encourage trade to use the platform as in information source.
Designed with CVB branding, Mogul specialises in improving engagement and awareness within the travel
industry, delivering effective online training on behalf of Florida’s Paradise Coast. The Mogul platform delivers
a complete suite of online training and engagement tools using the latest principles in e-learning - it ensures
learners gain and retain knowledge in an enjoyable, engaging and more effective ways. See below
Previously OMMAC had been instrumental is creating and establishing a premier position for Florida’s Paradise
Coast within the Brand USA on-line training ‘USA Discovery Programme’. This covers multiple international
markets globally we will monitor how best to utilise within the UK and Ireland markets moving forward.
e. ASSIST THE CVB AND ITS U.S. BASED MARKETING PARTNERS AND AGENCIES WITH TRADE AND CONSUMER
PROMOTIONS.
OMMAC work closely with the CVB and its marketing partners to create promotions that are focused and targeted
on the key message of raising awareness, driving additional room nights into Collier County and increased length
of stay. OMMAC seeks approval on all activity and targets the appropriate partners to fit with the audience
profile. OMMAC has been instrumental in creating a platform of far reaching consumer and trade promotions.
This activity is fully integrated into the overall marketing mix channels by adding value to advertising, PR, trade
incentives etc. Trade promotions are on-going from small booking incentives with tour operator partners /OTAs
to larger special interest promotions.
A recent example of an integrated consumer promotion was in 2021 with Kent County Cricket (England’s largest
cricket association) in partnership with tour operator Travelplanners and featuring Naples Grand Beach Resort
- included multiple consumer touchpoints: print, digital, social, OOH and direct mail.
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
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f. ASSIST WITH THE INTERNATIONAL TOURISM MARKETING PROMOTIONS AND ADVERTISING RELATED ACTIVITIES
TO MAXIMIZE THE CVB BUDGET.
OMMAC leverages relationships with all key suppliers in market, tour operators/ OTAs/ airlines/ agents and
associations such as Visit Florida and Brand USA. OMMAC’s relationships and negotiating skills are focused on
maximising budget to a targeted audience across multiple distribution channels.
All our activity is on a co-op basis to effectively double or treble the budget. We work closely with Paradise
Advertising, to ensure anglicised versions on creative for this market and to manage and maximise budget
outreach.
g. FULFILLMENT OF INQUIRIES FOR CVB PUBLICATIONS/LITERATURE TO TRADE & CONSUMERS VIA BOTH
FLORIDA BASED AND INCOUNTRY FULFILLMENT FACILITIES.
OMMAC works with the fulfilment firm BH&P to manage the B2B and B2C distribution of literature enquiries
on behalf of Florida’s Paradise Coast. All requests generate for the website are processed via OMMAC to the mail
house. OMMAC manages the current participation of Naples, Marco Island, Everglades within the fulfilment of
the Florida pack, a general Florida information pack for consumers requesting Florida information.
This participation expands further reach to consumers with the CVB’s information in order to create awareness
of the destination and generate future bookings.
h. PRE-SCREEN AND FORWARD TRAVEL TRADE AND MEDIA LEADS TO THE CVB WHICH RESULT FROM ABOVE-
MENTIONED ACTIVITIES.
OMMAC responds to media inquiries and distributes promotional materials on a timely basis. We monitors all
media inquiries and leads to ensure relevant, quality and positive opportunities are progressed. OMMAC’s policy
is to respond to all media enquiries within two (2) hours of receipt so journalists always know our position and
that a request is being actioned. In addition, OMMAC will follow up on all media meetings within a 24-hour
period, and follow up on media FAM trips within a 48-hour period of the journalist returning home to the UK or
Ireland.
The above response time of two (2) hours also apply to promotional material distribution and image requests.
Where images are requested, we will always attempt to maximise the connection and request the Florida’s
Paradise Coast website/social are included in the feature.
i. DEVELOP AND FULFILL REQUESTS FROM MEDIA AND ORGANIZE AND WORK WITH CVB IN-HOUSE PR TEAM
ON FAMILIARIZATION TRIPS FOR JOURNALISTS.
All media requests will be vetted by OMMAC and typically handled on a case-by-case basis, which will be
mutually determined/ agreed by CVB. See additional details under 2.B.8.c.
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
29
j. MAINTAIN CLOSE WORKING RELATIONSHIPS WITH VISIT FLORIDA, BRAND USA AND OTHER TOURISM
INDUSTRY ASSOCIATIONS, INCLUDING VISIT USA ORGANIZATIONS.
We sit on the partner members group for Visit Florida (UK office). OMMAC work closely with Brand USA in the UK
and Ireland plus the Visit USA Association in the UK & Ireland and the Visit USA Committee in Ireland. OMMAC
manages the membership of IAGTO (International Association of Golf Tour Operators). OMMAC researches
additional member associations appropriate for the CVB on an annual basis.
We review and recommend on the merits and benefits of the associations then based on CVB budget we allocate
appropriately. OMMAC have been member of ABTA (Association of British travel Agents), AITO (Association of
Independent Tour Operators). ITT (Institute of Travel & Tourism) and GBTA (Guild of British Travel Writers).
OMMAC is a member of the Financial Times Non-Executive Directors’ Club which provides senior executive
level management networking opportunities. The CVB is able to benefit from this association free of charge
k. CREATE AND MAINTAIN AN UP-TO-DATE COUNTRY BY COUNTRY TRADE, MEDIA, AND CONSUMER DATABASE
FOR PERIODIC DISTRIBUTION OF DESTINATION INFORMATION.
OMMAC maintains a detailed database, which covers a wide range of UK and Ireland tour operators from
mainstream to specialists. We work to ensure that the database is current and provides a reliable reference point
at any time. We will utilise our extensive highly targeted database of 5,000 front line selling agents from travel
agent / tour operator and OTAs in UK and Ireland.
Additionally, we will utilise established trade distribution specialists to reach a further 10,000 selling agents
assuring our messaging reaches the widest possible audience within the post covid industry landscape. We
maintain an active media database and subscribe to a number of specialist services to enable us to effectively
monitor press.
OMMAC maintain a media and influencer database of 900+ active contacts. Our consumer database is maintained
by fully-compliant mailing house BH&P.
OMMAC oversee regulatory management of all databases in line with GDPR compliance
2.B. 9 PRE-APPROVED EXPENSES RELATED TO THE VARIOUS SERVICES WILL BE INVOICED AT COST MONTHLY
AS FOLLOWS:
a. ADVERTISING, IF NECESSARY, WILL BE BILLED AT NET COST (NO MARKUP) TO THECVB’S ADVERTISING
AGENCY OF RECORD.
Agree
b. TRAVEL EXPENSES SUCH AS AIR, AUTO RENTAL, HOTELS, ENTERTAINMENT, AND MEALS WILL BE BILLED TO
THE CVB AT NET COST. AIR, TRAIN TRAVEL TO BE AT LOWEST AVAILABLE COACH FARE.
Agree
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
30
c. OUT OF POCKET EXPENSES SUCH AS STORAGE, PRINTING, COURIER EXPENSES, PARKING,PHONE, AND FAX
WILL BE BILLED MONTHLY AT COST.
Agree
d. A MONTHLY SERVICE FEE WILL BE INVOICED EACH MONTH TO COVER ALL REPRESENTATION SERVICES
INCLUDING EMPLOYEE TIME AND OTHER RELATED COSTS AND ALL BASIC OFFICE OPERATING EXPENSES
EXCEPT AS INDICATE ABOVE AS OUT-OF-POCKET EXPENSES.
Agree
OMMAC will follow the procedures for expenses related to services as outlined by Collier County. No expenses
incurred on behalf of the CVB will be marked up. Details of pre-approved expenses and costs can be found in
section 5 – COST OF SERVICES (see page 78)
2.B. 10 REPRESENTATION SERVICES ARE DESIRED TO SUPPORT THE CVB’S EFFORTS TO ATTRACT VISITORS TO
OUR AREA. THE CVB’S BRAND IS RELATIVELY NEW TO THE INTERNATIONAL TOURISM MARKET SO THE SELECTED
REPRESENTATION COMPANY MUST MAINTAIN AND BUILD THAT BRAND AWARENESS.
OMMAC will fully adhere to the CVB Mission, Vision and Values in alignment with the destination’s Unique Value
Proposition where Naples, Marco Island and the Everglades promises an elevated coastal, cultural, culinary and
ecological paradise to those with an expectation of excellence.
2.B. 11 OBJECTIVES THE SUCCESSFUL REPRESENTATION COMPANIES WILL BE ASKED TO ACCOMPLISH THE
FOLLOWING:
a. INCREASE AVERAGE LENGTH OF STAY AND REPEAT VISITATION FROM THE ASSIGNED REGION.
OMMAC acknowledge the requirement to increase average length of stay and repeat visitation from the UK & Ireland
Market. During our tenure to date we have increased length of stay from 2/3 nights to 8/9 nights. Moving forward
OMMAC will seek to further extend this level of performance across a wider demographic, including luxury travellers.
b. INCREASE THE NUMBER OF HOTEL ROOM NIGHTS FROM THE ASSIGNED MARKETS.
OMMAC acknowledge the requirement to increase number of hotel room nights from the UK & Ireland Market.
During our tenure to date we have increased room nights by an average of +26% over a two year period.
c. GROW THE NUMBER OF CVB PARTNERS LISTED IN TOUR OPERATOR CATALOGS AND ONLINE PROGRAMS IN
THE ASSIGNED REGION.
OMMAC acknowledge the requirement to grow the number of CVB partners listed in tour operator catalogs and online
programs. We have consistently engaged with tour operator partners to ensure appropriate CVB partners are featured.
See additional details in section 3.B LODGING RATES STRATEGY - ON BEACH - OFF BEACH TOURISM GENERATOR
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
31
d. GROW THE NUMBER OF VISITORS AND THEIR SPENDING FROM THE MARKETS REPRESENTED.
OMMAC acknowledge the requirement to grow the number of visitors and their spending from the UK &
Ireland market. Visitors from the UK and Ireland have a longer length of stay and spend within the resorts and
destination versus US domestic travellers.
e. GROW THE USE OF SOCIAL MEDIA CHANNELS TO INTERACT WITH OUR DESTINATION.
OMMAC acknowledge the requirement to grow social media channels to interact with our destination. Building
on our growth with facebook and twitter, we will expand our roll out with: Instagram; Tik Tok; YouTube and
more to explore for the younger #hashtag generation. See details in section 2.A PUBLIC RELATIONS AND SOCIAL
MEDIA
2.B. 12 SERVICES REQUESTED FROM THE SUCCESSFUL VENDOR WILL BE FOR SALES, PUBLIC RELATIONS, TRADE
SHOWS, TRAVEL INDUSTRY TRAINING, PROMOTIONS, SOCIAL MEDIA AND OTHER SERVICES REQUIRED TO
SHOWCASE THE TOURISM ATTRIBUTES OF THE NAPLES, MARCO ISLAND, EVERGLADES AREA OF FLORIDA
OMMAC acknowledge the requirement of services requested and will be delighted to provide this.
2. C PROVIDE AT LEAST TWO SAMPLES OF WORK PRODUCT COMPLETED FOR A SIMILAR CLIENT FOR TOURISM
REPRESENTATION SERVICES.
Sample #1
BROADCAST MEDIA PARTNERSHIP
TOM KERRIDGE’S AMERICAN FEAST
In September 2019, the PR team assisted in curating a new culinary series with Michelin-star Chef Tom
Kerridge. The 10- part series Tom Kerridge’s American Feast, showcased states, cities, and under-the-radar
destinations to uncover the country’s favourite dishes and lesser-known delicacies. A culinary road-trip
through the U.S. visiting California, Colorado and Pittsburgh
Results:
l 5 million views
l $2.3 million ROI
l 3-year campaign
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
32
Sample #2
MULTIFACETED EXPERIENTIAL CAMPAIGN
YOU CAN, IN PORTLAND
In 2019 the trade and PR team planned and delivered a multifaceted experiential campaign over three weeks
in East London to connect Travel Portland with their London audiences.
Pop-Up Shop
Handcrafted local goods were imported from Portland and curated by
the makers in a dedicated pop-up shop at The Truman Brewery in East
London.
Events & Workshops
A series of events were built around the shop including free real vegan
tattoos, DJ sets, panel discussions, tasting sessions and workshops with
makers.
Airline Partnership
We worked closely with Delta Air Lines to raise awareness of the inaugural direct flight from London Heathrow
to Portland, Oregon.
Results:
l 71 million media reach
l 18,500 visitors to the Time Out Hub
l 5,730 visitors to the pop-up shop
l 1,354 ticket registrations
l 52 pieces of media coverage
2. D PROVIDE AT LEAST ONE SAMPLE OF A “BREAK-THROUGH” AND INNOVATIVE APPROACH TO TOURISM
REPRESENTATION.
Sample #1
All the below points were achieved by OMMAC and had a direct result of contributing to increased visitation,
increased length of stay, record spending and increased economic impact for Collier County.
l OMMAC re-positioned Florida’s Paradise Coast as a lead destination featured in major and specialist tour
operator programmes and brochures – this was the first time ever achieved. Hosting IAGTO (International
Association of Golf Tour operators) North America Convention NAC.
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
33
l OMMAC researched, solicited, procured, managed and executed this event to be staged for the first time in
Florida’s West Coast in Naples, Marco Island and Everglades.
l Delivered additional sponsorship which resulted in increasing the CVB’s host budget by 150%.
l OMMAC secured support from luxury brand Moet Hennessy, Visit Florida, Brand USA and Industry partners.
l This NAC was voted by IAGTO members as the most successfully organised convention in their history and
set considerable new standards.
l As a further result, Florida’s Paradise Coast was voted North America Golf Destination of the year 2014, a
break-through award for Florida’s Paradise Coast.
Sample #2
l Hosting GTMC (Association of Travel Management Companies)
l OMMAC researched, solicited, procured, and assisted with the management and execution of this event to
be staged for the first time in Florida in Naples, Marco Island and Everglades. Delivered additional
sponsorship which resulted in increasing the CVB’s host budget by 150%. OMMAC secured support from
Brand USA with British Airways and Visit Florida.
l Negotiated to have industry partners attend at no cost.
l This annual conference was highly commended by GTMC members as one of their most successful
conferences and set considerable new standards.
l OMMAC secured CEO, Jack Wert prime podium position at GTMC, 2016
Left to Right
Jack Wert, CEO, CVB
Oonagh McCullagh, CVB – UK & Ireland office
David Giles, GTMC Board Member
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
34
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
2.E DESCRIBE YOUR BACKUP SYSTEMS OR LOCATIONS IN CASE OF AN EMERGENCY THAT WILL ENABLE YOU TO
CARRY ON BUSINESS
OMMAC’s data is automatically backed up to a cloud-based server solution this service allows OMMAC to connect
to their files in all time zones and to collaborate in real-time across geographies. The service also provides
emergency direct engineer call-out support from local offices.
Both our data and Emails are stored in the Microsoft 365 Office cloud and are available from any internet
enabled device. Microsoft store the data in three different zones within their datacentre for redundancy. The
data including all office files are stored in the Microsoft cloud infrastructure with the respective replication.
In addition to that, we run occasional secondary backups to the local file servers to keep the snapshots of the
cloud storage.
In case of emergency, OMMAC has the use of Black Diamond Office in Covent Garden, London plus satellite
office use in Ireland and France if required.
OMMAC’s IT engineer is on call 24/7.
2.F DESCRIBE HOW YOU USE SOCIAL MEDIA NETWORKS TO SUPPORT DESTINATION MARKETING CAMPAIGNS.
OMMAC consistently manage social media outreach to amplify CVB destination marketing campaigns - see
examples:
(1) CONSUMER: The Daily Telegraph’s Saturday publication - 08 February 2020 – Florida’s Paradise Coast
advertorial within the Visit Florida co-op marketing campaign feature. OMMAC partnered with Visit Florida
to promote the destination utilizing our social media handles within the call to action together with UK
tour operator North America Travel Service providing special offers for the Telegraph readers from our
destination hotel partners. Being able to collaborate and partner with North America Travel Service provided
an opportunity to convert incremental bookings which we would otherwise not have attained – maximizing
our reach and conversion. Additionally our images were used on the feature front cover page.
Publication Circulation 359,110 plus
online circulation of 20,020,000 –
targeting high net worth consumers.
See left for response mechanism and call
to action box within the feature.
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(2) TRADE: April 2022 - within the current co-op marketing campaign in partnership with USAirtours and
Visit Florida our facebook call to action is featured within the Social media post featuring hotel partner JW
Marriott Marco Island Beach Resort as the call to action property. Post reaching an audience of 6,500 UK
Independent Travel Agents including Hays, Travel Counsellors, Intele Travel and Barrhead Travel.
2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS
(3) CONSUMER: November 2021 - co-op campaign with British Airways included social media outreach.
See full details 2.A TRADE, MEDIA AND INTEGRATED MARKETING - PHILOSOPHY
36
PROPOSER’S EXPERIENCE
AND CAPACITY
3
“It is with complete resolve that I offer my most serious endorsement
of OMMAC as the most qualified agency to represent the interest
of a U.S. destination in the UK and Ireland.”
TIM HEMPHILL
NEW ORLEANS CONVENTION CENTRE
37
3. PROPOSER’S EXPERIENCE AND CAPACITY
3.A DESCRIBE THE SPECIFIC KNOWLEDGE OF QUALITY ASSURANCE/QUALITY CONTROL (QA/QC) DATA
GATHERING.
OMMAC is fully compliant with General Data Protection (GDPA) Regulations as of May 2018.
The support service managing our data is provided by BH&P Direct Mail Ltd and will not be used by any third
party - all data will be held in strict adherence with GDPR reg.18.
3.B INDICATE YOUR THOUGHTS AND PHILOSOPHIES ON THE SENSE THAT THE NAPLES, MARCO ISLAND
AND EVERGLADES VACATION PROMISES AN ELEVATED COASTAL, CULTURAL, CULINARY, AND ECOLOGICAL
PARADISE TO THOSE WITH AN EXPECTATION FOR EXCELLENCE. THE REGION HAS RECOGNIZED A SIGNIFICANT
INCREASE IN LODGING RATES THROUGHOUT THE ENTIRE YEAR MAKING IT ONE OF THE HIGHEST RATES IN
THE STATE OF FLORIDA. PLEASE DESCRIBE HOW YOUR FIRM WILL BE SUCCESSFUL IN DRIVING AWARENESS,
INTENT TO VISIT AND TRACKABLE BOOKINGS GIVEN THESE ELEVATED RATES AND SITE EXAMPLES OF HOW YOU
POSITIONED OTHER DESTINATION MARKETING ORGANIZATION CLIENTS, THE CHALLENGES YOU FACED AND
THE WAYS YOU OVERCAME THOSE CHALLENGES IN DELIVERING THOSE STRATEGIES.
As outlined in section 2 and throughout the proposal, OMMAC passionately believes in achieving exceptional
results for Florida’s Paradise Coast by fully aligning with the destination’s mission, vision and values.
We have achieved breakthrough growth on an annual basis by driving innovative and collaborative partnerships
with a range of trade partners, luxury brands and affinity marketing programs and are driven to maximise the
value and reach of our services. We aim to extend that success by proactively driving awareness of Florida’s
Paradise Coast and increased intent to visit, working in partnership with our selected tour operator, agent, OTA
and media partners to implement new compelling offerings.
In section 2.A MAJOR TARGET SEGMENTS, we have presented a number of creative projects incorporating
our proposed fully integrated ‘Flagship Event and Partner Participation’ programme’ to increase visitation to
Paradise Coast with booking tracking methodology embedded.
Further, we propose a suite of LUXURY INITIATIVES to target key trade suppliers focused on the discerning
traveller and the LGBTQ+ community. OMMAC will utilise authentic, relatable and diverse content across our
marketing and communication channels to target the heightened profile and evolution of Florida’s Paradise
Coast, showcasing the destination’s LGBTQ+ friendly and unique atmosphere. We will evaluate sponsorship
opportunities and develop inspirational educational tools and training initiatives specific to the LGBTQ+
traveller and collaborate with sector specialist media and operators to augment our sales and marketing efforts.
LGBTQ+ will be fully integrated with our LUXURY INITIATIVES targeting the discerning traveller.
Many of our proposals are planned to role out over a three-year period and beyond, ensuring delivery and
longevity for the destination’s sustainability and growth ambitions. All OMMAC proposed initiatives in this and
Section 2.A incorporate powerful integrated media, social and digital channel activation plus online training
reach via our Mogul platform.
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LUXURY INITIATIVES
ILTM (TRADE SHOW)
OMMAC propose participation at leading global Luxury trade show ILTM on a co-shared basis with our German
counterparts and other non-competing luxury US destinations. The event features luxury travel brands and an
audience of hand-picked luxury travel buyers, bespoke appointment programme and networking session and an
ideal environment for Florida’s Paradise Coast to elevate its unique brand proposition - we will identify available
partnership and participation opportunities and seek to leverage spend in partnership with Brand USA.
LUXURY RETREAT (SALES MISSION)
We will stage a Luxury Retreat in a prestigious location in London at The Royal Academy of Arts or Oxford at the
exclusive Soho Farmhouse. CVB industry partners will have the opportunity to participate and showcase their
offerings and destination’s unique assets.
This would be an exclusive VIP event that provides a platform to invite an influential group of the sector’s leading
buyers, Product Managers and top selling agents, with the aim to share best practice - through inspired discussion
we will challenge how best to increase visitation to Florida’s Paradise Coast and position the destination as the
number one destination for travel in the US. Ideally we would aim to run the event immediately pre or post ILTM
in December, making the economies of travel efficient for CVB partners.
We would engage airline and media partners to elevate the event and once again we would suggest operating on
a co-shared basis with our German counterparts and other non-competing luxury US destinations - maximising
cost and budget efficiencies.
LUX AWARDS WITH TRAVEL WEEKLY -
ASPIRE ‘PARADISE PRESTIGE AWARD FOR EXCELLENCE - AGENT’
OMMAC will set out to partner with Luxury trade media publication, Travel Weekly-Aspire with aim of driving
increased visitation and building awareness of Florida’s Paradise Coast as the world’s leading luxury destination.
The award will recognise excellence by targeting the highest achievers in the travel, hospitality, tourism and
leisure sectors. Inductees will have achieved phenomenal business success and mentored, inspired and shaped
those around them.
BEST LUXURY DESTINATION AWARD
OMMAC would position Florida’s Paradise Coast as a potential recipient of a major Industry award in the UK &
Ireland in recognition of its status as ‘Best Luxury Destination’.
3. PROPOSER’S EXPERIENCE AND CAPACITY
39
LODGING RATE STRATEGY
ON BEACH-OFF BEACH TOURISM GENERATOR
In recognition of the current elevated rate structure facing international markets, we propose a strategy that
will target accommodations across the destination, thereby ensuring operators maintain and grow their product
offerings - safeguarding accommodation room night volume across the destination. The ON BEACH-OFF
BEACH TOURISM GENERATOR initiative will raise the profile of properties not previously featured in operator
programmes and protect the destination’s market share.
OMMAC have extensively researched present room rate concerns with UK & Ireland operators and are confident
we can convert their product offerings to focus on off-beach offerings, ultimately promoting the destination in
its entirety, ensuring increased visitation, longer length of stay and higher spend in destination.
Post pandemic sentiment and research indicates that UK & Ireland visitation levels are set to return and exceed
pre pandemic levels by 2023. OMMAC identify this as a major opportunity to capitalise on the destination’s value
proposition and win market share from predicted record Florida arrivals. Pre pandemic, Florida experienced
record-breaking visitor numbers and for the first time on record, overtook New York as the most visited state by
international travellers.
By adopting the ON BEACH-OFF BEACH TOURISM GENERATOR model, the destination has the opportunity to
tap into almost 1.7 million UK & Ireland visitors arriving in Florida. OMMAC has ensured that Florida’s Paradise
Coast outperforms all other core non-gateway Florida beach destinations. It is ranked by leading operators in
the top four Florida destinations following Central Florida, Miami and Tampa/St Pete gateways - and we aim to
grow this even further by tapping into our proposed ON BEACH-OFF BEACH TOURISM GENERATOR strategy to
increase visibility of the destination across all available operator programmes and channels.
OVERCOMING CHALLENGES
OMMAC has overcome many challenges in other destinations including Kissimmee, Portland, Palm Springs, San
Francisco and Seattle and has achieved this by delivering unique strategies, stimulating key decision-makers to
invest in the destination and reposition their offerings at the forefront of their programme development.
ADDITIONAL AGENCY SERVICES - NO FEE
OMMAC wish to extend our offer to provide services at no extra cost to the CVB covering the French, Italian and
Scandinavian markets, as required.
3. PROPOSER’S EXPERIENCE AND CAPACITY
40
OMMAC ‘GIVING-BACK’ VOLUNTARY PROGRAMME
‘PARADISE PRESTIGE AWARD FOR EXCELLENCE - STUDENT’
If the pandemic has taught us anything, it is that we have all gained higher levels of appreciation of our
surroundings, environment and community. Consequently, consumers are cognisant of organisations who
‘give back’. In this regard, OMMAC would be delighted to volunteer our services to implement and promote an
additional ‘Paradise Prestige Award for Excellence’ - to the outstanding tourism/hospitality student at a leading
centre of excellence, City of Glasgow College. During the pandemic, the hospitality industry together with our
own travel industry was significantly impacted.
We feel this is an appropriate way to give back while positioning Florida’s Paradise Coast in a compassionate
and visionary way. The winning student would visit Paradise Coast for an immersive experience, allowing for
multiple CVB industry partners to participate in a skills-mentoring programme over a two week period. Leading
Independent operator, Barrhead Travel has agreed to support the initiative in principle by providing return air
passage and amplify the programme across their media channels.
3.C PROVIDE INFORMATION THAT DOCUMENTS YOUR FIRM’S AND ANY SUBCONTRACTORS’ QUALIFICATIONS
YOU PROPOSE TO USE TO PRODUCE THE REQUIRED DELIVERABLES, INCLUDING ABILITIES, CAPACITY,
SKILL, AND FINANCIAL STRENGTH, AND NUMBER OF YEARS OF EXPERIENCE IN PROVIDING THE REQUIRED
SERVICES.
OMMAC, established in 1996, is a leading specialised representation, PR and communications agency based
in the UK, with satellite offices in London, Ireland, and France.
The company is one of the most respected in the industry. We have represented Florida’s Paradise Coast for
trade, PR and communications in the UK and Ireland market since 2008 on a full-time basis. Full documentation
demonstrating OMMAC’s qualifications to produce the required deliverables are referenced throughout this
proposal.
OMMAC are a multi-faceted, agile and nimble organisation with exceptional C-suite expertise and experience
leading our operations - we can adapt quickly to changing market conditions and trends, allowing us to function
freely within the business intelligent network.
By dialling-in to wide-ranging resources when required through our partner agency, Black Diamond we can
operate seamlessly across multiple disciplines, maximising on budget, thereby minimising unnecessary spend
and overheads. The outcome for Florida’s Paradise Coast is a unique, flexible and cost-effective in-market
representation solution personally driven by C-level leadership on a daily basis.
3. PROPOSER’S EXPERIENCE AND CAPACITY
41
3. PROPOSER’S EXPERIENCE AND CAPACITY
BLACK DIAMOND is a full-service agency specialising in destination representation, PR and marketing and has
established itself as a trusted travel industry expert for over 30 years of Business.
As the company has evolved to address ever-changing travel client requirements, offering robust solutions across
a spectrum of disciplines. We offer an in-depth experience not only across core PR and travel trade activity but
also in digital and content marketing, creative, experiential events, advertising and media planning.
With a team of 30 travel professionals in our Central London offices, we remain an agile and independent agency
able to guide you to custom strategies that will deliver against your business objectives and ROI. Amongst our
peers, we have an unrivalled record of helping clients increase sales and brand awareness.
As an integrated communications specialist, our services range far and wide to support every aspect of a client’s
business needs:
l Our destination clients range from US states and cities to global airlines and hotel chains.
l One of our key USPs is understanding travellers - our teams work collaboratively cross-discipline to layer
campaigns and communications onto the traveller.
l Through experience and research, we have identified that if we subject a traveller to multiple campaigns/
touchpoints, we can positively change their intent and desire to travel to a destination.
l Leveraging PR and Marketing around a wider consumer media approach allows us to increase the number of
those touchpoints and ultimately influence their desire and intent levels.
The scope of work we deliver on behalf of our clients, includes:
l Strategic communications
l Native advertising partnerships and content marketingIncident crisis and corporate communications
l Media planning and buying
l Social media campaigns and influencer outreach
l Event management and experiential activation creation
l Creative and strategic solutions l Creative integration
l Travel Trade representation
l Training programmes
INTERNATIONAL TOURISM GROUP
In 2021, Black Diamond became a founding member in the newly formed, pan-European agency, International
Tourism Group (ITG).
ITG is Europe’s leading travel marketing and communications group. Recently formed by the coming together of
the continent’s most respected travel and tourism experts to create a new type of entity geared towards helping
tourism businesses recover and thrive in a rapidly changing landscape.
42
3. PROPOSER’S EXPERIENCE AND CAPACITY
The events of the past two years only accelerated the change already taking place within travel and tourism. New
distribution channels, super-charged adoption of digital media and rapidly changing technology have disrupted
how the business of travel was ‘done’.
ITG knows that creativity, collaboration and ‘big thinking’ are essential in meeting the challenges facing many
destinations and brands. Pooling together the resources, experience and propriety tools of the founding agencies
gives global destinations and brands a powerful marketing partner in Europe.
With offices in Frankfurt and Munich, Amsterdam, Paris, Madrid, Milan and London, we provide flexible access to
the European market, unrivalled intelligence and an efficient way to reach the world’s most valuable travelling
audience.
3.D DESCRIBE HOW YOU HANDLE CRISIS MANAGEMENT AND FAST BREAKING NEGATIVE MEDIA COVERAGE.
WITH RESPECT TO THIS, WHY IS YOUR FIRM BETTER AT HANDLING THESE SITUATIONS THAN OTHER COMPETING
REPRESENTATION FIRMS?
OMMAC has extensive experience in crisis management and emergency awareness and will not add any
additional fee to handle crisis management.
Our wide background in all segments of crisis management and emergency awareness allows us to react swiftly
to help our clients prepare for and effectively respond to crises. OMMAC provides much-needed direction to
senior management when decisions become difficult, or an organisation becomes emotionally involved or
paralyzed by fear.
We have extensive experience in developing crisis management and communications plans, preparing and
conducting crisis drills and simulations, and counselling during actual crises. We keep organisations moving
forward in the midst of crises and provide a much-needed external perspective on how decisions may be
interpreted by target audiences and the general public.
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3. PROPOSER’S EXPERIENCE AND CAPACITY
OMMAC use our experience to guide and assist a wide range of organisations.
Examples include:
l Oonagh led the PR and communications for leading international hotel in Northern Ireland during the height
of terrorist activity – known as ‘the most bombed hotel in the world’. Oonagh has been trained by the Northern
Ireland Police to search for incendiary devices – which she executed in her early career and again during the
Ryder Cup in UK in 2002.
l Management of a range of incidents, and natural disasters that have affected Florida on behalf of Orlando CVB,
Kissimmee CVB and Collier County CVB. Examples include: Fatal crime incidents - Florida tourist shootings
– Oonagh held live TV news interviews to reassure the UK and Irish public it was safe to visit central Florida
and Orlando.
l The Deepwater Horizon oil spill and fears that the oil would pollute the Florida Paradise Coast region.
l Oonagh led the communications team and was instrumental in the production of a security and crisis
procedure for The Belfry Hotel in England during its hosting of the 2002 Ryder Cup - an event which had
been postponed from 2001 because of security concerns following the 9/11 attacks carried higher than normal
security awareness. Oonagh was selected and trusted to work with the opposing USA and European teams to
ensure their safety by collaborating with the security task force, media, European and US PGA Tour organisers.
Responses to the above involved OMMAC providing the communications to UK and Ireland trade, media and
consumers especially for re-assurance to potential visitors to the destination. Communications across all
channels were used including radio and TV appearances, trade and consumer print media.
To extend OMMAC’s expertise and capability in travel security and destination risk and crisis management
we maintain our relationship with Blackwell Security Consulting Ltd a consultancy specialising in threat and
risk management, emergency planning, transport /travel and security implementation. Blackwell was formed
by former Head of Security with Virgin Atlantic with responsibility for all aspects of the airline’s security
programme, including threat assessment and security incident management.
He managed many dynamic and high-profile security events during his time with the company. Prior to joining
Virgin Atlantic, he was UK Security Manager and Lead Threat Assessor with DHL. He has been commended by
the Metropolitan Police for demonstrating a high degree of professionalism and providing an exceptional level
of service during a period of heightened threat against civil aviation interests.
It is now considered prerequisite that US destinations drawn up crisis management plans or processes to prepare
to respond to a crisis.
44
Even for those that do have crisis plans they appear to target recovery of local residents and then domestic
tourists with international visitors often unsure, as there may be confusion regarding the operator they have
booked with – the question is how they should respond. Crises such as 9/11, Katrina, floods, fires and campus
shootings have made CVBs and DMO’s aware that they need to put plans in place and have staff trained to
implement them.
To this end OMMAC has adopted the model developed by Pennington-Grey to guide their assistance to
organisations as below.
Reduction
l Crisis awareness (general awareness of the range of possible crisis and likelihood of occurrence in the CVB e.g.
Florida coastal areas being 3rd most likely landfall area for US hurricanes)
l Political awareness (linking tourism to enhanced co-operation with local governments)
l Standard Operating Procedures (procedures in place to deal with a crisis)
Readiness
l Crisis Management Plan
l Tourism Planning
l Health & Safety Measures
Response
l Emergency response
l Visitor assistance
l Communication (managing media, governments and other industry partners)
Recovery
l Business continuity plan (to keep airports and hotels open)
l Human resources (how the CVB’s staffing is affected by the crisis – hiring, contracting parttime resources, re-
hiring)
l Debriefing (of media and visitors on how the crisis was managed
Crisis Communications
We are well versed in crisis management and will actively monitor the UK media, flagging any potential situations
before they arise. The experienced PR team will prioritise crisis comms and manage the events or situation from
crisis conception to implementing post-crisis recovery strategy.
All articles will be tracked and shared with Collier County and relevant stakeholders. If required, a full recovery
plan will be created and shared.
3. PROPOSER’S EXPERIENCE AND CAPACITY
45
Daily activity
l Media monitoring
l Reporting
l Sentiment overview
Immediate actions
l Filter media enquiries
l Prepare formal statement
l Draft and distribute press release
l Hold press conference
Recovery
l Strategic media pitches
l FAM trips
l Trade interviews
l Onward strategy creation
3. PROPOSER’S EXPERIENCE AND CAPACITY
46
3. PROPOSER’S EXPERIENCE AND CAPACITY
The testimonials on the following pages demonstrate OMMAC’s credentials, integrity
and capabilities to meet Florida’s Paradise Coast’s representation requirements.
The testimonials also demonstrate that we are an experienced and highly capable
firm able to meet all required deliverables and services at the highest level.
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3. PROPOSER’S EXPERIENCE AND CAPACITY
Collier County Purchasing Division
Naples, FL - April 2022
RE: International Representation RFP
The RFP Selection Committee for International Representation;
I am Jack Wert, former Director of the Collier County Tourism Division and the Naples, Marco
Island, Everglades Convention & Visitors Bureau CVB). Over the past 20 years, I have had the
pleasure of working with Oonagh McCullagh-Boyle as the CEO of OMMAC Ltd. Her company
assisted our tourism bureau to get established in the International Market as a destination of
choice for UK and Ireland travelers.
Oonagh has demonstrated her ability to persuade tour operators to try out a new destination
for their clients. She has tirelessly convinced journalists and media to feature Florida’s Paradise
Coast in articles, special features and in fam trips to see the destination for themselves.
She positioned the Paradise Coast in the International Golf market and was instrumental in the
destination receiving the award as the # 1 Golf Destination in North America. She also organized
two very successful conferences; the Guild of Travel Management at the J. W. Marriott and the
International Golf Tour Operators Association (IAGTO) procuring additional sponsorship from
Brand USA, Visit Florida Moet Hennessey and the CVB.
Oonagh and OMMAC has been a driving force in helping the Fort Myers International Airport
(RSW) and the CVB to establish direct air service to and from the UK to Southwest Florida. She
has also negotiated and managed annual promotions with British Airways, Virgin Atlantic, US
Airtours and all of the major tour operators to grow Florida’s Paradise Coast market share of
UK and Ireland travelers. We now own a lead position, often surpassing other Florida
destinations that have been in that market for decades.
The work that Oonagh McCullagh-Boyle has done for the CVB and for the Collier County tourism
partners has been exemplary and I would recommend OMMAC as the best choice to continue
to represent our community and to maintain the current position as a major player in the
International tourism marketplace.
Sincerely,
Jack W. Wert
13405 Monticello Blvd. Naples, FL 34109 * (239) 778-6629
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3. PROPOSER’S EXPERIENCE AND CAPACITY
Paradise Coast CVB,
As Director of Travel Industry Sales, and Senior Marketing Manager, we have worked with Oonagh and her
company OMMAC over the past 10+ years on numerous destination-related events. From attending top travel
industry trade shows like IPW as a partner to the destination & hotels to hosting events like IAGTO NA & GTMC,
Oonagh was instrumental in securing the business for the Paradise Coast and this hotel.
At any opportunity to promote the JW Marriott Marco Island, we know that we are top of mind and that Oonagh
understands the transition of the hotel from Marco Island Marriott to the JW Marriott brand. Oonagh is also
conscious that we have a new segment of business that we can grow through the International market and help us
gain a presence in the Luxury Travel Advisor community. I look forward to partnering so that we can arrange
Luxury Advisors' visits and welcome them to the Paradise Coast to experience our resort.
From a marketing and public relations perspective, we have partnered with OMMAC on many opportunities that
have given us great exposure in international markets that we know fit the destination. Even during a challenging
couple of years, when borders were closed, Oonagh still created awareness of the resort and the destination. Her
efforts, such as securing a full-page feature in the Sunday Mail that garnered a reach of over 300,000, have kept us
top of mind for travelers as international travel once again begins to become a possibility.
Oonagh has a deep understanding of our resort and destination that provides her with the foresight to identify the
opportunities and partnerships that best align with our goals.
We wholly recommend her and look forward to working with her on future marketing efforts.
Yours Sincerely,
Jada Shigley Tracy Tirrell
Director of Travel Industry Sales Senior Marketing Manager
JW Marriott Marco Island Beach Resort JW Marriott Marco Island Beach Resort
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3. PROPOSER’S EXPERIENCE AND CAPACITY
50
3. PROPOSER’S EXPERIENCE AND CAPACITY
14 April 2022
Along with our Paradise Advertising & Marketing team, I have worked closely with Oonagh on Naples, Marco
Island & The Everglades CVB’s business for several years, and not only is she always buttoned up and professional,
but also such a true pleasure to work with.
She consistently stays ahead of UK travel trends and is truly an expert in her industry, always putting the client first.
We love working with Oonagh as a close marketing partner towards the success of Paradise Coast!
Cyndy Murrieta
VP, Integrated Media
(HQ) 5999 Central Avenue, Suite 302, St. Petersburg, FL 33710
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3. PROPOSER’S EXPERIENCE AND CAPACITY
52
3. PROPOSER’S EXPERIENCE AND CAPACITY
Dear Oonagh,
I wanted to take this opportunity to formally thank you for bringing us two wonderful partnership opportunities; the
IAGTO North America Convention and the GTMC conference, both hosted in the wonderful Paradise Coast.
As the nation’s destination marketing organization we consider opportunities that will enhance international
visitation to the USA, and in this regard you were keen to identify these as a suitable programs for us to participate
in partnership with Naples Marco Island and Everglades CVB and British Airways.
As always you were looking out for everyone’s best interest - you are a gem and a true partner - Naples is lucky to
have you on their team!
Karyn Gruenberg
SVP, Partner Marketing & Strategic Alliances
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April 18, 2022
TO WHOM IT MAY CONCERN:
It is with complete resolve that I offer my most serious endorsement of OMMAC as
the most qualified agency to represent the interest of a U.S. destination in the UK
and Ireland. Any destination considering such a service would be best served by
OMMAC and in particular Oonagh McCullagh.
As the Executive Director of several destination marketing organizations, over the
course of 30 years of industry experience, I have known no better and more respected
professional than Oonah McCullagh. Specifically,during my tenure she represented
the interest of the Kissimmee/St. Cloud Convention and Visitors Bureau for seven
years,during which we had great success. Also during that tenure, largely to Oonah’s
credit, we operated the London office in partnership with the Orlando Convention and
Visitors Bureau, a first for any Florida destinations.
Considering the ever more fierce competition for the international traveler, it is ever
more important to retain professional representation within the favored markets with
agencies like OMMAC,who can speak directly and without any delay, to the outbound
travel professionals of those countries.
Thank you for your consideration of this endorsement which I would be pleased to
speak to directly at any time. I hope your deliberations on this matter conclude
with the selection of OMMAC to represent your destination.
Sincerely,
Tim Hemphill, Vice President
Sales, Marketing &Events
3. PROPOSER’S EXPERIENCE AND CAPACITY
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3. PROPOSER’S EXPERIENCE AND CAPACITY
08 April 2022
Dear Sir
During my time at Virgin Holidays, I have worked closely with Oonagh McCullagh and
OMMAC Ltd in developing and promoting a collection of destinations and supplier accounts,
most notably marketing Naples & Marco Island. It is refreshing to work alongside a
professional and engaging team who proactively seek to identify the needs of tour operators
and work closely to align those requirements whilst fulfilling the brief and needs of the clients
they represent.
Pre-Covid, Oonagh helped to define and implement a series of successful campaigns,
driving increased awareness, visitation and revenues. During the period of closed borders
and disrupted international travel, Oonagh proactively maintained contact and ensured we
were aware of the latest information from Naples & Marco Island, allowing us to keep our
frontline sales teams updated and in turn our customers.
OMMAC Ltd lead by example and I would recommend without hesitation. Please do not
hesitate to contact me should you wish to discuss further.
Yours faithfully
James Killick
Destination Manager – Florida
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3. PROPOSER’S EXPERIENCE AND CAPACITY
To whom it may concern
Sales for Naples, Marco Island & the Everglades have grown from strength to strength and are now some of our
top-selling Florida destinations beyond the Orlando, Miami, Tampa/St Pete gateways - and that in no small part
down to the exceptional support we’ve received from OMMAC.
The OMMAC team proactively invest their time to ensure we represent the destination in the most effective way
possible to maximise consumer reach and sales conversion. They are one of the few representation firms to fully
understand and appraise the customer journey by engaging with our teams regarding the promotion and sale of the
destination, ensuring we are fully conversant with the product offerings appropriate for British Airways Holidays.
Florida’s Paradise Coast has been a much welcome partner in our Florida co-op campaigns, and combined with
OMMAC’s commitment to call-centre training and support make the team at OMMAC a pleasure to work with.
As we emerged from the pandemic, OMMAC’s swift decision-making ensured Paradise Coast was one of the first to
lock-in to returning consumer confidence, from which we continue to benefit with record demand.
We value greatly OMMAC’s collaborative and professional approach to business and have no hesitation in
recommending them as agency of record in the UK & Ireland.
Kind regards
Duncan Roberts
Commercial Director
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3. PROPOSER’S EXPERIENCE AND CAPACITY
April 2022
OMMAC remain consistently one the most trusted and respected representation companies in the UK & Ireland.
Oonagh, Gerry and their team have worked tirelessly for the greater benefit of Naples, Marco Island and Everglades,
and it was never more evident than during the pandemic. At a time when the industry found itself at its lowest
ebb, OMMAC sought out Audley Travel to partner in an inspiring marketing campaign uniquely targeting the
luxury demographic with a compelling ‘only Paradise will do’ message paired with a much welcome Audley Travel
call to action. OMMAC have demonstrated time and again their deep understanding of the market and the wider
travel industry proposition - the implementation of this type of initiative helped elevate our brand and drive strong
awareness.
I wholeheartedly recommend OMMAC, certain in the belief that they will build on their exceptional work representing
Florida’s Paradise Coast – continuity of service during this critical period of recovery and beyond provides much
welcome efficiencies for our operations.
Richard Prosser
Chairman
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3. PROPOSER’S EXPERIENCE AND CAPACITY
To whom it may concern
As we emerge from the global pandemic to celebrate our milestone 40th anniversary in business, I’m reminded of the
importance key partners have played in the development of our operations - none more so than our collaboration
with OMMAC.
Gerry, Oonagh and their teams have worked tirelessly to ensure our operations are supported with creative and
professional expertise, delivering quality work that sets the standards driving an effective ROI. During the many dark
days of the last couple of years, it was OMMAC who steadfastly refused to lower expectations, leading strategies
central to Florida’s Paradise Coast’s core messaging. Thanks to their proactive support, we extended the reach
of our marketing messaging, amplifying the inspiring ‘Only Paradise Will Do’ mantra in our consumer outreach
and marketing. Additionally, their insight and extensively researched reasoning has convinced us to make a bold
strategic product development move into the Luxury sector, which with their continued support will I’m certain pay
dividends as the market recovers to pre Covid levels.
Meticulous in their attention to detail and finger always very firmly on the travel market pulse, their insight into
what constitutes wise and valuable marketing is second to none - OMMAC have consistently identified innovative
ways to engage with our core customer base while attracting new audience.
I commend their professional services and wholeheartedly endorse OMMAC as agency of choice to represent Naples
Marco Island and Everglades in the UK and Ireland for many years to come.
Guy Novik
Founder & CEO
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3. PROPOSER’S EXPERIENCE AND CAPACITY
22 April 2022
I want to put on record our thanks for the tremendous support we have consistently received from OMMAC in their
role of representing Naples, Marco Island, and the Everglades.
We have focused considerable attention on Paradise Coast as a region with significant potential for growing our
business, and with the ongoing support of Oonagh, Gerry, and their team - notwithstanding the pandemic - we have
sustained consistent growth in clients travelling to this part of Southwest Florida.
OMMAC are extremely knowledgeable in every aspect of Paradise Coast - their product and marketing advice,
guiding our efforts through every step, has proved invaluable. Consequently, Paradise Coast is now firmly established
as our top selling Florida destination after Orlando with sustained growth year on year.
Bon Voyage operates a long-term strategy when it comes to acquiring high net worth clients who trust us and with
whom we believe in building a relationship through regular, compelling communication. We have identified through
working with OMMAC, that it is this continuity of approach reaps rewards by reflecting our mutual values. OMMAC
are one of the most innovative and reliable representation companies in-market, providing creative partnership
opportunities that deliver a strong and repeated ROI – case in point, we continue to convert bookings from past
successful promotions, such as with luxury clothing brand, Karen Millen.
We have worked with Oonagh, Gerry and their teams over many years and it is evident they are extremely passionate
and knowledgeable about their clients’ objectives. Their ongoing support and focused messaging has helped our
operations drive increased length of stay, higher spending patterns and tendency to travel in the shoulder and low
seasons, assuring a mutually successful relationship and strong ROI.
We are very pleased to recommend OMMAC and look forward to continuing to build our business to Florida’s
Paradise Coast in the years ahead.
Yours sincerely
Alan M. Wilson
Managing Director
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3. PROPOSER’S EXPERIENCE AND CAPACITY
To whom it may concern,
I have had the pleasure of working with the team at OMMAC on multiple levels both in my capacity as Chairman
and CEO of leading independent specialist operator, Tangney Tours and specialist travel association, AITO.
Led by Oonagh and Gerry’s expertise, I have witnessed first-hand their extensive negotiating prowess and professional
approach to business at every level with a creative output that sets the standard. Having benefitted from OMMAC’s
wide-ranging representation and media expertise in-market, I would not hesitate to recommend them as agency of
choice to represent Florida’s Paradise Coast in the UK & Ireland.
As we navigate our way towards a new norm in the outbound travel sector, the importance of retaining a uniquely
knowledgeable, dedicated, and trustworthy representative firm cannot be overstated - in every regard, OMMAC
exemplify these values.
Sincerely,
John Tangney
Chairman and CEO
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14th April 2022
To whom it may concern
I have worked closely with OMMAC over a number of years on various joint projects. Gerry, Oonagh and their team
at OMMAC are extremely professional and experienced and are highly respected by both peers and clients alike. I
have seen first-hand how their ideas and relationships have raised the profile in UK & Ireland for Naples, Marco
Island and Everglades. Specifically, we have worked with OMMAC to facilitate the successful Brand USA MegaFam
and co-op marketing campaigns to the mutual benefit of both Experience Kissimmee and Paradise Coast.
OMMAC have always been proactive and supportive - I am pleased to recommend their services and look forward
to our continued working relationship.
Jo Piani
Managing Director
Representing Experience Kissimmee, UK & Ireland
3. PROPOSER’S EXPERIENCE AND CAPACITY
61
14th April 2022
To whom it may concern
Representing Naples, Marco Island, Everglades, OMMAC have been instrumental in raising the profile of
the destination. Having identified golf as a key tourism development area for growth, OMMAC have
proactively worked with IAGTO and its 630 Tour Operator members in 61 countries over the past 12 years
to promote and grow this business.
OMMAC are constantly highlighting the positive benefits of the destination to the trade. It was due to their
enthusiasm & confident approach that IAGTO awarded Paradise Coast as host destination for the
prestigious North American Convention (NAC) in June 2013, which ultimately led to the destination being
voted by our tour operator members ‘Golf Destination of the Year - North America’.
Oonagh worked diligently to ensure Naples, Marco Island and Everglades was chosen using strong
negotiation skills and as a result we were able to secure the commitment required to announce our North
American Convention in Marco Island significantly ahead of any previous convention bid. Further, OMMAC
secured sponsorship from Moët Hennessy, Brand USA and Visit Florida to leverage budget which elevated
the event to become one of the most successful to date.
Most importantly, OMMAC have remained engaged with IAGTO golf tour operators consistently and have
undoubtedly led directly to the growth in golf tourism to the region. During the pandemic, they have
ensured that the golf tourism industry was updated on every development, ensuring a swift post-pandemic
recovery.
Post-pandemic, golf tour operators are looking for consistency and confidence and OMMAC delivers exactly
this. Without hesitation, I strongly recommend OMMAC for continued representation of the region.
Sincerely,
Peter Walton
Chief Executive
3. PROPOSER’S EXPERIENCE AND CAPACITY
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3. PROPOSER’S EXPERIENCE AND CAPACITY
April 2022
To Whom it may Concern.
I have known Oonagh McCullagh-Boyle for over twenty years, firstly in my capacity as General Manager
Sales, Virgin Atlantic and more recently as the CEO of the GTMC.
During that period we have worked together on three major promotions, each of which ended with outstanding
results, enhanced awareness of the destination and significant incremental revenues.
On a major project, the staging of the overseas conference of the GTMC (TMC Membership organisation that
accounts for 80% of business travel revenues ex UK) held at the JW Marriott Marco Island, it was Oonagh and her
determination to bring the Conference to Marco Island, opposed to Los Angeles, that made all the difference.
Her determination, resilience and reputational trust were key factors in making this decision. Far too often, little
effort is made and promises broken but that is the opposite of what ‘BRAND McCULLAGH-BOYLE’ stands for. In
the planning process Oonagh played a vital role and became part of the events team. Significantly she brought
together sponsorship support not just from Naples Marco Island Everglades Convention and Visitors Bureau but
also Brand USA and VISIT FLORIDA, a unique and powerful combination that gained maximum exposure at the
conference
When planning an event that includes high profile and extremely influential travel professionals, all of whom have
significantly high expectations, it is critical to partner with someone who shares the same reputational objective as
yourself. Having spent almost 50 years in the travel industry and attended many events and promotions worldwide,
I honestly can’t think of anyone else that I would trust to put as much effort and care into ensuring success for all
those with a vested interest.
My definition of selling is “building customer commitment based on trust” and this describes Oonagh’s performance
throughout this process perfectly. Ultimately, OMMAC execute and deliver on behalf of Naples, Marco Island and
Everglades and we look forward to working in partnership moving forward.
Paul Andrew Wait
Managing Director
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3. PROPOSER’S EXPERIENCE AND CAPACITY
To whom it may concern.
It is my pleasure to recommend OMMAC as a supplier of representation services.
Oonagh has the ability to influence people and situations to get the best outcomes for her clients and partners. She
has relentless persistence and a ‘can do’ attitude to break through the most difficult of situations. She manages to do
this with the utmost tact and diplomacy that leaves even those resistant to change feeling they have benefitted too.
On a public stage Oonagh comes across as a natural communicator. At the annual IAGTO Awards, she delivered an
engaging and uplifting acceptance speech -she truly had the audience emotionally involved and lifted their spirits
with her positive style and message content.
It was one of the best acceptances speeches I have witnessed.
Best Regards,
Giles Greenwood
Managing Director
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3. PROPOSER’S EXPERIENCE AND CAPACITY
April 2022
To whom it concerns
I have worked closely with Oonagh McCullagh-Boyle & her team in OMMAC through the channels of my role as
Managing Director with Platinum Travel for over 15 years, and also as Chairperson of Visit USA Committee Ireland
for 2.5 years.
Oonagh’s knowledge of the Irish Market is extremely good and she excels in her service and attention to detail when
dealing with the Irish Trade and Media. Far too often Ireland gets grouped in with UK and we are a very different
market here. It is important that representation companies recognise this and tailor their work accordingly. Oonagh
certainly does this and goes above and beyond on every level to deliver Florida’s Paradise Coast to the very highest
standard across the island of Ireland.
It is extremely refreshing to work on a personal level with someone who not only knows her product inside out but
is also extremely passionate about it. This is consistently evident from Oonagh.
I would have absolutely no hesitation in recommending OMMAC, and indeed more specifically Oonagh in continuing
her work with Florida’s Paradise Coast in Ireland and we look forward to working with her more closely over the
coming year.
Kind regards
Ciara Foley
Managing Director
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3. PROPOSER’S EXPERIENCE AND CAPACITY
April 2022
To whom it may concern
Oonagh McCullagh-Boyle and her team at OMMAC have the key qualities needed in any workplace - relentless
endeavour, unbridled enthusiasm and professional competence. Oonagh’s expertise and knowledge of the
tourism and travel business, specifically in Florida, is unrivalled.
As a newspaper journalist who has both worked and holidayed in Florida many times since 1993, I have
witnessed Oonagh’s efficiency, organisational skills and personal charm. Before, and during, the 1994 World
Cup soccer finals, Oonagh made visiting journalists feel like Orlando was a home from home.
Her on-site interaction gave British and Irish soccer journalists covering the World Cup finals an exclusive
insight into the heartbeat of Orlando and was a font of knowledge for many-first time visitors to Orlando.
She reacted positively when Irish fans were left empty handed as a result of an official World Cup tour
operator going out of business - Oonagh immediately worked with the Mayor of Orlando’s office to secure
accommodation & tickets for the visiting fans - resulting in a major crisis being resolved.
She also sold in a feature story and facilitated a wonderful golf trip for myself and other Irish journalists to
The Belfry, venue of several Ryder Cup matches - resulting in excellent coverage for the venue.
On my first visit to Florida’s Paradise Coast in 2015, OMMAC’s influence paved the way for an unforgettable
trip. She promised Florida’s Paradise Coast would be memorable and it was.....Sunset Cruise, Fifth Avenue,
Everglades, Quinns On The Beach, morning swims with dolphins in the Gulf of Mexico, and much more. For
my feature in the Irish Mail on Sunday newspaper, it was a question of what to leave out rather than what
to include, there was just so much to take in! As a person, Oonagh’s character is outgoing, effervescent and
unfailingly polite. She also has a wicked Irish sense of humour!
After 30 years as a professional sports journalist, covering four World Cup finals, six Tour de France, and many
golf tournaments, including the US PGA Championship and Ryder Cup, I would readily recommend Oonagh
for any position in the tourism industry.
She is a wonderful and tireless ambassador for Florida’s Paradise Coast.
Regards,
Philip Quinn
Senior Sports Journalist with Associated Newspapers, Ireland
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3. PROPOSER’S EXPERIENCE AND CAPACITY
MEDIA TESTIMONIALS
April 2022
OMMAC are absolutely my go-to. They always offer insider intel–finding the small/indie/interesting projects, people
and places that really make a story.
Sarah Barrell,
Editor
I’ve worked with OMMAC extensively in the six years since we launched Escapism, and it’s always been a positive
experience. Not only do they have a comprehensive understanding of the destination, but – crucially, and certainly
not always the case – they’ve always taken the trouble to understand our publications and what works for us and
our readers. As a result, the stories we’ve produced have been consistently interesting, revealing and packed with
great information. The team is highly efficient, knowledgeable and genuinely passionate about helping me (and by
extension our readers) explore and uncover a destination, going beyond the predictable to find the fresh angles and
local insight that really makes a story.
Jon Hawkins,
Editor
I have worked closely with the team at OMMAC over the past decade and have found them to be consistently
knowledgeable, passionate and dedicated to developing a wider understanding of the broad tourism offering in the
state and to driving increased visitation from the UK. It is a pleasure to work with them.
Robin Searle
Editor
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It is always a pleasure to receive creative communications from OMMAC on Florida’s Paradise Coast. I would go
as far to say I eagerly await the monthly updates as the news is always relevant and engaging for our readers. I am
looking forward to sharing more stories from the destination as travel opens back up for our Irish readers who can
also capitalise on the reinstated services to Florida from Dublin.
Rohan Smyth
Editor
The OMMAC team are efficient, professional and helpful, as you would expect. But more importantly, they are
proactive, smart and editorially savvy when it comes to story ideas. They get what works for editors and they go out
of their way to ensure it happens….they DELIVER for both their clients and the journalists they work with. And that
is why full time travel writers like me love them.
Jonathan Thompson,
Freelance Travel Journalist
I can safely say that it was incredible to work with a PR agency that not only evidently lives and breathes the
destination they look after to the fullest, which I really loved, but also have an exceptional understanding of social
media marketing and managing influencer collaborations. I’d go as far to say they’re one of the best in their field
and their work ethic speaks volumes.
James Relf-Dyer
Freelance Digital Content Creator
3. PROPOSER’S EXPERIENCE AND CAPACITY
f
f
68
PROPOSER’S
TEAM MEMBERS
4
“OMMAC remain consistently one the most trusted and
respected representation companies in the UK & Ireland.”
RICHARD PROSSER
CHAIRMAN, AUDLEY TRAVEL
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4. PROPOSER’S TEAM MEMBERS
IDENTIFY THE PROPOSED ACCOUNT MANAGEMENT TEAM IF YOUR FIRM IS AWARDED THE COLLIER COUNTY
ACCOUNT. INCLUDE RESUME AND DETAILED LIST OF CAREER ACCOMPLISHMENTS FOR EACH TEAM MEMBER.
OMMAC are a multi-faceted, agile and nimble organisation with exceptional C-suite expertise and experience
leading our operations - we can adapt quickly to changing market conditions and trends, allowing us function
freely within the business intelligent network.
By dialling-in to wide-ranging resources when required through our partner agency, Black Diamond we can
operate seamlessly across multiple disciplines, maximising on budget, thereby minimising unnecessary spend
and overheads.
The outcome for Florida’s Paradise Coast is a unique, flexible and cost-effective in-market representation
solution personally driven by C-level leadership on a daily basis.
OMMAC Dedicated Account Support
Oonagh McCullagh-Boyle - 100%
Gerry Boyle - 20% - always on
Tom Boyle - always on
PR & Communications - always on
Digital - as required
70
Oonagh is a driving force in the tourism marketing
and Public Relations fields with almost 35 years’
experience with the USA - specifically the Florida,
Orlando, Kissimmee and Florida’s Paradise
Coast regions. She is regarded as one of the most
respected professionals in the UK and Ireland
market. Her professionalism and integrity have
been recognised by awards from Visit Florida and
Orlando Tourism for services to the destinations.
She has achieved significant results and grown
visitor numbers for every destination she has
represented. Oonagh established OMMAC in 1996
and has represented Naples, Marco Island and the
Everglades since 2006 and on a full-time basis
since 2008. Oonagh’s leadership has contributed
to ground-breaking growth, and as a result the
destination is the number one Florida destination
outside the Orlando and Miami gateways for many
leading major and specialist operators.
She has secured incremental trade events – a
first for Collier County and Florida - which has
driven significant economic benefit to the region
while assuring long-term market growth through
exposure to industry influencers and decision
makers.
Oonagh has wide-ranging expertise in crisis
management including fatal crime incidents, sporting
events and natural disasters in Florida and security
terrorist threats in the UK and Northern Ireland.She has
lead PR teams with host venues for major international
sporting events including the football World Cup in
Orlando and the successful 2002 Ryder Cup in the UK
- the world’s second and third largest sporting events
respectively. She is extremely diplomatic and able to
negotiate collaborative partnerships to the benefit
of her clients; a results-driven individual with clear
planning and strategic implementation.
Environment and community are central to
Oonagh’s thinking. She volunteers within her
local region to protect the area and advises on
community and sustainability issues - please see
next page for recognition of this from Tom Tugendhat
MBE, MP and UK Government ‘Chair - Foreign Affairs
Select Committee’.
EMPLOYMENT
1984 - 1986 Europa Hotel, Belfast
1986 - 1989 Visit Florida
1989 - 1990 British Airways
1990 - 2003 Visit Orlando
1996 - now OMMAC Ltd
EDUCATION
1979 - 1984 College of Business Studies, Belfast
and Oxford Brooks University,
Oxford
4. PROPOSER’S TEAM MEMBERS
OONAGH Mc CULLAGH-BOYLE
Managing Director
Oonagh has achieved significant
results and grown visitor numbers for
every destination she has represented.
71
11 April 2022Mrs Oonagh McCullagh-BoyleGreystonesRoughetts RoadRyarshWest MallingKentME19 5LD
Ref: TT61978
Dear Oonagh,
I am extremely grateful for all the work you have done, primarily alongside the RyarshProtection Group, to advance the cause of residents across the community for many years.Your skill and dedication to galvanise local residents was essential towards achieving theaims of the group following its formation. I was very pleased to do everything I could to support you during this time including, but notlimited to, various media appearances and community events and meetings. I know the workyou did helping compile signatures for the petition was important and it was a pleasure towelcome you and Gerry to the House of Commons for this to be presented in 2018. Your passion and commitment serves you well in your community and no doubt through yourprofessional life and, as ever, I will do everything I can as your local MP to help and supportyou. Best wishes,
TOM TUGENDHAT
4. PROPOSER’S TEAM MEMBERS
72
Gerry is an accomplished, visionary leader
with over 35 years domestic and international
experience with proven success in implementing
creative and effective integrated sales growth and
commercial strategies. He has extensive expertise
and an outstanding track in penetrating travel
markets and growing US leisure visitation.
Seconded to our strategic partner, Black Diamond
to lead its trade development strategy on behalf
of multiple US destinations including California,
Seattle, Portland, Pittsburgh and currently emerging
luxury destination, Qatar - host nation for the 2022
FIFA World Cup. He has overseen and inspired many
of our most enduring relationships, initiating major
airline, OTA and operator collaborations achieving
significant commercial impact and ROI.
Spearheading Brand USA’s UK & Ireland trade
development strategy from inception, Gerry
negotiated and developed its founding airline
partnership with British Airways, the global
MegaFam programme, ground breaking $multi-
million partnerships and a pan-European strategic
commercial agreement with Thomas Cook - Brand
USA’s largest ever partnership.
His leadership and deep strategic understanding of
the industry and the competition challenging the
market ensured the UK retained and extended its
status as the United States’ largest overseas market
for the duration of his tenure.
Gerry is key to maintaining and developing
OMMAC’s travel trade, co-op marketing and
specialist sector strategies, including Luxury and
Golf. In this regard, his exceptional knowledge of
the industry and the factors influencing market
share will help accelerate our ambitious goals on
behalf of Florida’s Paradise Coast.
He is a keen golfer, drummer, skier and traveller
with a passion for developing sustainable and
responsible tourism.
EMPLOYMENT
1986 - 1992 Falcon Leisure Group (now TUI)
1993 - 2011 Mark Travel Corporation
2012 - now OMMAC Ltd - Black Diamond/
Brand USA
EDUCATION
1979 - 1982 Hamilton Business School
1990 - 1994 Post Graduate Studies
in management
4. PROPOSER’S TEAM MEMBERS
GERRY BOYLE
Director
He has overseen and inspired many
of our most enduring relationships,
initiating major airline, OTA and
operator collaborations
73
Tom is a creative and dynamic consultant with
over 30 years’ experience in organisational
transformation, culture change, leadership and
management development and HR consultancy
in the UK, USA and other International markets
including Europe and Asia.
He has a long history of involvement in the travel
representation, telecoms and IT sectors. He worked
as a management development consultant and
coach for a major British telecoms company for
16 years and independently for a range of travel
representation, international telecom and IT
suppliers.
Tom has played a key role in all strategic planning
with OMMAC for Florida’s Paradise Coast. This
has included supporting and attending the IAGTO
Convention for 2013, the Race to Paradise Coast
trade initiative, GTMC Conference and NAC pre-
fam trip 2017. He has conducted Tour Operator
analysis, industry research, media segmentation
and project management. During the pandemic
he conducted strategy analysis and advised travel
industry bodies during the uncertain period while
the US border was closed.
Tom has exceptional knowledge of US travel market
dynamics and has a passion for Florida and the
United States having travelled and worked there
extensively over 30 years.
He is a keen golfer and independent traveller
having golfed and worked as a consultant in a range
of countries in Europe, Asia and Africa
EMPLOYMENT
1989 - 2006 Organisation Development
Consultant for British Telecom
2006 - now Independent Organisation
and Management Development
Consultant
EDUCATION
1977 - 1979 University of Glasgow
1980 - 1981 Notre Dame Teaching College
and University of Glasgow
4. PROPOSER’S TEAM MEMBERS
TOM BOYLE
Strategy Manager
During the pandemic Tom
conducted strategy analysis and
advised travel industry bodies
during the uncertain period while
the US border was closed
74
Sophia is a PR & communications professional
with nine years agency experience specialising in
creating & delivering successful consumer events,
PR campaigns and digital marketing across
fashion, lifestyle and destination brands.
Supporting clients in developing tourist, influencer
and consumer trends strategies through targeted
campaigns. Sophia specialises in devising PR plans
seeking out the best outlets to achieve national,
broadcast and global media coverage to reach
domestic and international audiences.
Sophia has worked with OMMAC on behalf of
Florida’s Paradise Coast for the past three years
and was instrumental in keeping the destination
in the UK & Ireland’s consumer mind’s eye during
the pandemic - with creative communications,
representation at key industry and partner events
including WTM and Visit Florida media dinner in
addition to growing the UK social media platforms
sharing engaging content from the destination.
EMPLOYMENT
2013-2014 CMJ Media
2014-2017 Sister London
2017 H&K Strategies
2017-now Black Diamond
EDUCATION
2009-2012 University of Creative Arts
Sophia was instrumental in
keeping the destination in the
UK & Ireland’s consumer
mind’s eye during the pandemic
SOPHIA AMOS
Senior PR & Communications Specialist (on maternity leave)
4. PROPOSER’S TEAM MEMBERS
75
4. PROPOSER’S TEAM MEMBERS
Sophie has established a successful 11-year career
working in Marketing and Communications for
global luxury brands and destinations at agencies
in both London and Sydney.
Specialising in brand building, strategic
partnerships, and communication management
leading to consumer conversion, Sophie will bring
her experience across PR, content creation and
brand affiliation to the account.
Sophie has worked with a range of tourism boards
including Tahiti Tourisme, Korean Tourism
Organization, Japan National Tourism Organization,
Visit Seattle and Visit Colorado, as well a LATAM
airlines and Cloudbeds online booking platform.
Sophie has worked with OMMAC on behalf of
Florida’s Paradise Coast since February 2022,
covering Sophia Amos’s maternity leave.
EMPLOYMENT
2011 - 2014 Modus Publicity
2014 - 2015 EVH
2015 - 2018 Sister London
2018 - now Black Diamond
EDUCATION
2006-2010 University of Leeds
Sophie will bring her experience
across all PR, content creation and
brand affiliation to the account
SOPHIE MORGAN
Senior PR & Communications Specialist (interim account lead)
76
4. PROPOSER’S TEAM MEMBERS
John is a senior social media expert with over
15 years of experience in travel, entertainment,
finance and gaming sectors.
He provides insight for top performing trends and
processes for high performing content production.
John is well versed in developing social media
strategies that focus on business goals and translate
them into achievable objectives.
He has also developed unique reporting frameworks,
proprietary social media measurement metrics and
is experienced in large scale campaign content
planning, production and media activation.
EMPLOYMENT
2006 New Metroland
2013 Newcastle United FC
2018 EDF: Brand & Digital
2019 Argendium Finance
2019 NewDay Finance
2020 Aqumen LLP
2021 Gamesys
2022 Black Diamond
EDUCATION
EDU - Oxford College Marketing: 2016 Digital
Marketing and Metrics degree
John provides insight for
top performing trends and
processes for high performing
content production
JOHN HUNTER
Head of Social
77
4. PROPOSER’S TEAM MEMBERS
Will has worked in trade marketing for almost five
years, promoting destinations to the UK and Irish
travel trade, including multiple USA clients.
Working with tour operators and travel agents
across all sectors, he has promoted various holiday
types, including luxury, family and adventure. This
has resulted in building excellent relationships
throughout the UK and Irish travel trade.
Will has extensive knowledge of Florida’s Paradise
Coast having passionately represented the
destination at major events such as WTM and
key trade promotions and sales missions, while
undertaking group and one-to-one agent training
initiatives with key operators in the UK & Ireland
since 2015.
He remains a popular figure within the trade
landscape and brings a wealth of experience to
OMMAC’s trade outreach on a project by project
basis
EMPLOYMENT
2017 – 2021 Four Communications
2021 – now Black Diamond
EDUCATION
2011 – 2014 University of St Mark
and St John Plymouth
Will has extensive knowledge of
Florida’s Paradise Coast having
passionately represented the
destination since 2015
WILL HALL
Trade Account Manager
78
4. PROPOSER’S TEAM MEMBERS
With over 10 years commercial experience in
operations and project management, Danny is
responsible for managing the Web Development
and Mogul teams at Black Diamond.
Danny provides overall management of projects
from idea conception to execution, and is
responsible for ensuring a successful completion of
all tasks.
Danny has expertise working with airlines, tourism
bodies, hotels and government organisations,
among others.
EMPLOYMENT
2006 - 2011 Mobifon
2011 - 2017 MintTwist
2017 – now Black Diamond / Mogul
Danny has expertise working
with airlines, tourism bodies
and government organisations
DANNY BALL
Director of Digital
79
COST OF
SERVICES
5
80
5. COST OF SERVICES
THE COUNTY INTENDS TO PAY A FLAT ANNUAL FEE FOR THE SERVICES DESCRIBED IN THE DETAILED SCOPE
OF WORK PLUS OUT-OF-POCKET REIMBURSABLE EXPENSES.
PROVIDE PROPOSED FEES FOR THE FOLLOWING COSTS:
DESCRIPTION FEES NOT-TO-EXCEED
1 Flat Annual Fixed Price (paid monthly) $120,000
2 Reimbursable Expense - Office included
3 Reimbursable Expense - Travel $18,000
4 Reimbursable Expense - Registration $55,000
5 Reimbursable Expense - Miscellaneous $4,000
6 Reimbursable Expense - Contractor’s Event(s) $3,000
NB. All expenses and costs incurred will be billed to Collier County at net cost with NO mark-up.
OMMAC will NOT charge VAT (i.e. UK Value Added Tax - 20%) on any expenses, transactions or third party
invoicing, ensuring Collier County’s spend and budget is fully maximised.
As an integral element of OMMAC’s proposal, we will extend our services to cover the French, Italian and
Scandinavian markets on a reactive basis adding value to the CVB investment and maximising budget.
81
REFERENCES
6
Oonagh’s professionalism and integrity have
been recognised by awards from Visit Florida and
Orlando Tourism for services to the destinations.
82
6. REFERENCES
IN ORDER FOR THE VENDOR TO BE AWARDED ANY POINTS FOR THIS TAB, THE COUNTY REQUESTS THAT
THE VENDOR SUBMITS FIVE (5) COMPLETED REFERENCE FORMS (SEE ATTACHMENT 5 – REFERENCE
QUESTIONNAIRE) FROM CLIENTS WHOSE PROJECTS ARE OF A SIMILAR NATURE TO THIS SOLICITATION AS A
PART OF THEIR PROPOSAL.
PROVIDE INFORMATION ON THE PROJECTS COMPLETED BY THE PROPOSER THAT BEST REPRESENT PROJECTS
OF SIMILAR SIZE, SCOPE AND COMPLEXITY OF THIS PROJECT USING FORM PROVIDED IN FORM 5. PROPOSERS
MAY INCLUDE TWO (2) ADDITIONAL PAGES FOR EACH PROJECT TO ILLUSTRATE ASPECTS OF THE COMPLETED
PROJECT THAT PROVIDES THE INFORMATION TO ASSESS THE EXPERIENCE OF THE PROPOSER ON RELEVANT
PROJECT WORK.
Please see following five pages for completed forms and cross-reference details for additional testimonials
83
6. REFERENCES
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation: 22-7979 – Toursim International Representation – UK and Ireland Market
Reference Questionnaire for:
OMMAC Ltd.
(Name of Company Requesting Reference Information)
Oonagh McCullagh-Boyle
(Name of Individuals Requesting Reference Information)
Name: James Killick
(Evaluator completing reference questionnaire)
Company: Virgin Atlantic Holidays Ltd.
(Evaluator’s Company completing reference)
Email:
James.Killick@virginholidays.com
FAX: N/A Telephone: +44 (0)344 5574008
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection
of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have
previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,
with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very
unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular
area, leave it blank and the item or form will be scored “0.”
Project Description: Internationsl Tourism Marketing –
Destination co-op marketing campaigns
Completion Date: Ongoing
Project Budget: $120,000 Project Number of Days: Over eight years
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
10
2 Ability to maintain project schedule (complete on-time or early).
10
3 Quality of work.
10
4 Quality of consultative advice provided on the project.
10
5 Professionalism and ability to manage personnel.
10
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
10
7 Ability to verbally communicate and document information clearly and succinctly.
10
8 Abiltity to manage risks and unexpected project circumstances.
10
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10
10 Overall comfort level with hiring the company in the future (customer satisfaction).
10
TOTAL SCORE OF ALL ITEMS 100
Please see additional testimonial from Virgin Atlantic Holidays to illustrate aspects of the project on Page 54
84
6. REFERENCES
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation: 22-7979 – Tourism International Repersentation - UK & Ireland Market
Reference Questionnaire for:
OMMAC Ltd
(Name of Company Requesting Reference Information)
Oonagh McCullagh-Boyle
(Name of Individuals Requesting Reference Information)
Name: Guy Novik
(Evaluator completing reference questionnaire)
Company: US Airtours/Travelplanners
(Evaluator’s Company completing reference)
Email: gnovik@usairtours.co.uk FAX: N/A Telephone: +44 (0) 20 3472 2144
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection
of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have
previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,
with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very
unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular
area, leave it blank and the item or form will be scored “0.”
Project Description: International Tourism Marketing –
Destination co-op campaigns and consumer promotions
Completion Date: Ongoing
Project Budget: $76,161
Project Number of Days: Over 8 years
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
10
2 Ability to maintain project schedule (complete on-time or early).
10
3 Quality of work.
10
4 Quality of consultative advice provided on the project
10
5 Professionalism and ability to manage personnel.
10
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
10
7 Ability to verbally communicate and document information clearly and succinctly.
10
8 Abiltity to manage risks and unexpected project circumstances.
10
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10
10 Overall comfort level with hiring the company in the future (customer satisfaction).
10
TOTAL SCORE OF ALL ITEMS
100
Please see additional testimonial from US Airtours/Travelplanners to illustrate aspects of the project on Page 57
85
6. REFERENCES
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation: 22-7979 – Tourism International Repersentation - UK & Ireland Market
Reference Questionnaire for:
OMMAC Ltd
(Name of Company Requesting Reference Information)
Oonagh McCullagh-Boyle
(Name of Individuals Requesting Reference Information)
Name: Peter Walton
(Evaluator completing reference questionnaire)
Company: IAGTO – President & Chief Executive
(Evaluator’s Company completing reference)
Email: pwalton@iagto.com FAX: +44 (0) 20 8906 8181 Telephone: +44 (0) 20 8906 3377
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection
of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have
previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,
with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very
unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular
area, leave it blank and the item or form will be scored “0.”
Project Description: IAGTO North America Convention
(NAC) / Awards & ongoing activity
___________________________
Completion Date: NAC June 2013 /Awards November 2013
& ongoing activity to date___________________________
Project Budget: $89,628
_____________________________
Project Number of Days: 18 months & ongoing
______________________
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
10
2 Ability to maintain project schedule (complete on-time or early).
10
3 Quality of work.
10
4 Quality of consultative advice provided on the project
10
5 Professionalism and ability to manage personnel.
10
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
10
7 Ability to verbally communicate and document information clearly and succinctly.
10
8 Abiltity to manage risks and unexpected project circumstances.
10
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10
10 Overall comfort level with hiring the company in the future (customer satisfaction).
10
TOTAL SCORE OF ALL ITEMS
100
Please see additional testimonial from IAGTO to illustrate aspects of the project on Page 61
86
6. REFERENCES
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation: 22-7979 – Tourism International Repersentation - UK & Ireland Market
Reference Questionnaire for:
OMMAC Ltd
(Name of Company Requesting Reference Information)
Oonagh McCullagh-Boyle
(Name of Individuals Requesting Reference Information)
Name: Paul Wait
(Evaluator completing reference questionnaire)
Company: Red Apple 7
(Evaluator’s Company completing reference)
Email: pwait3@icloud.com FAX: N/A Telephone: +44 (0) 7717 824090
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection
of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have
previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,
with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very
unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular
area, leave it blank and the item or form will be scored “0.”
Project Description: GTMC (Guild of Travel Management
Companies) / BTA (Business Travel Association) – Annual
Overseas Convention
Completion Date: May 2016
Project Budget: In excess of £300,000
_____________________________
Project Number of Days: 18 month period
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
10
2 Ability to maintain project schedule (complete on-time or early).
10
3 Quality of work.
10
4 Quality of consultative advice provided on the project
10
5 Professionalism and ability to manage personnel.
10
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
10
7 Ability to verbally communicate and document information clearly and succinctly.
10
8 Abiltity to manage risks and unexpected project circumstances.
10
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10
10 Overall comfort level with hiring the company in the future (customer satisfaction).
12
TOTAL SCORE OF ALL ITEMS
102
Please see additional testimonial from Red Apple 7 to illustrate aspects of the project on Page 62
87
6. REFERENCES
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation: 22-7979 – Tourism International Repersentation - UK & Ireland Market
Reference Questionnaire for:
OMMAC Ltd
(Name of Company Requesting Reference Information)
Oonagh McCullagh-Boyle
(Name of Individuals Requesting Reference Information)
Name: Tim Hemphill
(Evaluator completing reference questionnaire)
Company:New Orleans Ernest N. Morial Convention Center
(Evaluator’s Company completing reference)
Email: themphill@mccno.com FAX: N/A Telephone: (504) 582 3039
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection
of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have
previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,
with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very
unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular
area, leave it blank and the item or form will be scored “0.”
Project Description: International Tourism Marketing –
Kissimmee CVB – UK, Ireland & Scandinivia
___________________________
Completion Date: 2008
Project Budget: In Excess of $210K (yr 1),$245K (yr 2),
$245K (yr 3)____________________
Project Number of Days: Over three years
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
10
2 Ability to maintain project schedule (complete on-time or early).
10
3 Quality of work.
10
4 Quality of consultative advice provided on the project
10
5 Professionalism and ability to manage personnel.
10
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
10
7 Ability to verbally communicate and document information clearly and succinctly.
10
8 Abiltity to manage risks and unexpected project circumstances.
10
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10
10 Overall comfort level with hiring the company in the future (customer satisfaction).
10
TOTAL SCORE OF ALL ITEMS
100
Please see additional testimonial from Tim Hemphill to illustrate aspects of the project on Page 53
88
LOCAL VENDOR
PREFERENCE
7
OMMAC Ltd are head-office located in England
89
7. LOCAL VENDOR PREFERENCE
LOCAL BUSINESS IS DEFINED AS THE VENDOR HAVING A CURRENT BUSINESS TAX RECEIPT ISSUED BY THE
COLLIER OR LEE COUNTY TAX COLLECTOR PRIOR TO PROPOSAL SUBMISSION TO DO BUSINESS WITHIN
COLLIER COUNTY, AND THAT IDENTIFIES THE BUSINESS WITH A PERMANENT PHYSICAL BUSINESS ADDRESS
LOCATED WITHIN THE LIMITS OF COLLIER OR LEE COUNTY FROM WHICH THE VENDOR’S STAFF OPERATES
AND PERFORMS BUSINESS IN AN AREA ZONED FOR THE CONDUCT OF SUCH BUSINESS.
OMMAC Ltd are head-office located in England covering UK, Ireland, and on reactive basis France, Italy and
Scandinavia, as instructed by the CVB.
When required, OMMAC can operate remotely from Collier County and have access to fully serviced and
registered office space - 4851 Tamiami Trail North, Naples, FL 34103
90
VENDOR CHECKLIST / SIGNED
DOCUMENTS / ADDENDUM
“Oonagh’s proactive and focused approach has clearly got the strategic
goals of Florida’s Paradise Coast in mind - her work will have a powerful
contribution to the continued development of the region as a key
leisure destination for the UK & Ireland markets.”
STEPHEN HUMPHREYS
BRITISH AIRWAYS
91
VENDOR CHECKLIST / SIGNED DOCUMENTS
92
VENDOR CHECKLIST / SIGNED DOCUMENTS
93
VENDOR CHECKLIST / SIGNED DOCUMENTS
94
VENDOR CHECKLIST / SIGNED DOCUMENTS
95
VENDOR CHECKLIST / SIGNED DOCUMENTS
96
VENDOR CHECKLIST / SIGNED DOCUMENTS
97
VENDOR CHECKLIST / SIGNED DOCUMENTS
FORM 5
PLEASE SEE SECTION 6 : REFERENCES
98
VENDOR CHECKLIST / SIGNED DOCUMENTS
99
VENDOR CHECKLIST / SIGNED DOCUMENTS
100
VENDOR CHECKLIST / SIGNED DOCUMENTS
101
VENDOR CHECKLIST / SIGNED DOCUMENTS
102
ADDENDUM
103
VENDOR CHECKLIST / SIGNED DOCUMENTS
104
As the we navigate beyond the global pandemic, it is clear that consumers
and organisations are determined to recalibrate and do things better.
By every estimation and measure, Paradise Coast meets that aspiration
and leads the way with its elevated coastal, culinary and ecological paradise
offerings, connecting seamlessly to those with expectations of excellence -
safe in the knowledge that for travellers seeking to experience the
best destination in the world...only paradise will do.
AND
FINALLY
105
P.O. BOX 316
WEST MALLING
KENT
ME19 5XQ
UNITED KINGDOM
COMPANY REGISTRATION NUMBER 4967240
VAT REGISTRATION NUMBER 851351639