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TDC Agenda 01/23/2023COLLIER COUNTY Tourist Development Council AGENDA January 23, 2023 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner William L. McDaniel, Jr., Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. January 2023 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. November 28, 2022 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business A. Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. for $187,636.25 for the design and permitting required for the construction of an emergency berm needed for the protection of upland structures left vulnerable by Hurricane Ian in September of 2022 and make a finding that this item promotes tourism (Fund 195, Project No. 50280). B. Recommendation to approve the expenditure of Tourist Development Tax funds in a not -to - exceed amount of $24,000,000 for the construction of an emergency berm necessary for protection of upland structures left vulnerable by Hurricane Ian, authorize the necessary budget amendment and make a finding that this expenditure promotes tourism. C. Recommendation to approve and recommend the expenditure of Tourist Development Tax Fund 195 funding in the amount of $650,400 for Change Order #2 to the City of Marco Island's contract with Ahtna Marine & Construction for the 2022 Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project and make a finding that this expenditure promotes tourism. 8. Old Business Collier County Tourist Development Council Page 2 Printed 111812023 January 2023 9. Marketing Partner Reports A. Marketing Partner Report 10. Council Member Discussion 11. Tourism Staff Reports A. Tourism Staff Reports 12. Next Scheduled Meeting A. Next Meeting Date - February 27, 2023 13. Adjournment Collier County Tourist Development Council Page 3 Printed 111812023 4.B.1 01/23/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Doc ID: 24297 Item Summary: November 28, 2022 TDC Meeting Minutes Meeting Date: 01/23/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/09/2023 2:31 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 01/09/2023 2:31 PM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 01/09/2023 2:37 PM 01/09/2023 4:47 PM Completed 01/11/2023 7:26 AM Completed 01/17/2023 9:24 AM Completed 01/17/2023 2:44 PM Completed 01/17/2023 4:04 PM Completed 01/18/2023 10:05 AM 01/23/2023 9:00 AM Packet Pg. 4 November 28, 2022 4.B.1.a MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, November 28, 2022 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: VACANT Vice Chairman: Clark Hill Amanda Cox (via Zoom) Susan Becker Kathleen Brock Ed "Ski" Olesky Councilor Jared Grifoni Nancy Kerns Councilwoman Beth Petrunoff (Zoom) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Tourism Digital & Social Media Coordinator Olema Edwards, Interim Director, Parks & Recreation Amanda Townsend, County Museums Director Packet Pg. 5 November 28, 2022 4.B.1.a Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Acting Chairman Hill called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call Mr. Beirnes noted that Councilor Petrunoff and Ms. Cox are participating remotely via Zoom and Mr. Olesky would be arriving late due to heavy traffic. A quorum of seven was established by those members present in the board room and remotely; an eighth member arrived later. Attorney Greene asked the board to vote to approve the remote participation on Zoom by Councilor Petrunoff and Ms. Cox due to extraordinary circumstances. Acting Chairman Hill made a motion to allow Councilor Petrunoff and Ms. Cox to participate in the board meeting remotely due to extraordinary circumstances. Second by Ms. Kerns. The motion passed unanimously, 5-0; Councilor Petrunoff and Ms. Cox abstained. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda Mr. Beirnes said he was adding three presentations under Item 5: A. State of the Destination B. Welcome to Tauheedah Mateen of the SBA C. Olema Edwards — Parks & Recreation Update Ms. Brock asked if they should remove the name of the former chairman, Commissioner Andy Solis, from the agenda. Mr. Beirnes said they tried to have that removed and it will be stricken. He noted that Commissioner Solis rotated off the TDC and the Board of County Commissioners will name a new chair next month. Ms. Brock made a motion to approve the agenda with the revisions above. Second by Ms. Kerns. The motion passed unanimously, 7-0. B. Approval of prior TDC Meeting Minutes Regular Meeting October 24, 2022 Ms. Becker said she liked the minutes and details about what's going on. But she noted that on page 11, No. 10, the word "important" on the first line should be "importance" and under Mr. Beirnes' comments below that, restaurateur Tony Ridgway is spelled without an "e." In the paragraph below that, the word "go" is missing between "to" and "out" and should be added. 2 Packet Pg. 6 4.B.1.a November 28, 2022 Ms. Becker made a motion to approve the October 24, 2022, meeting minutes with the above changes. Second by Ms. Brock. The motion passed unanimously, 7-0. 5. Presentations/Public Comment - (3 minutes each) A. State of the Destination Mr. Beirnes reported that: • The destination is normalizing after Hurricane Ian, which occurred eight weeks ago. • For the past couple of weeks, 88% of all Collier County's hotel room inventory opened. • Two of the largest properties are working to reopen. La Playa is working diligently to reopen and the Ritz -Carlton beach hotel will take more time, possibly in spring. • A significant number of rooms are now available. Average occupancy is normalizing. • Hotels that underwent remediation and went through insurance adjusters have finished the first phase of assessments. We're going to have an awkward flow for a while as contractors come and go, but we have the ability to welcome back visitors. • In our communications, we're saying that if you're planning on coming here, reach out to your hotel partners to ensure your reservations are still fine, or book ahead/early because there was 83% occupancy last week versus 72.3% the same week a year ago, when COVID was just ending and the visitation surge began again. • Compare that to 2019, which was a record -breaking year of 68.5% occupancy and RevPar now is astronomical. • We resumed our social media conversation on November 1, when we placed some imagery on our homepage to show the normalcy of Fifth Avenue South, and other images will be posted soon. • Our trade presence was virtually uninterrupted. He was still in the Emergency Operations Center when we decided not to waiver from our conversation with meetings and the trade because we still needed to be out there telling our story. Two weeks later, we were at IMEX in Las Vegas and two weeks ago, we were at FSAE (Florida Society of Association Executives) in Tallahassee, and we've been at World Travel Market. Our international representatives were there. • Our travel trade has continued its outreach and conversation, dispelling any misrepresentation of our readiness. • We created a four -minute video. That occurred at FSAE in Tallahassee, where he was asked by the Governor's Office to speak, so he and Buzzy decided not just to talk, but to film a brief video showing that we endured a significant storm, but that traffic, diners and holiday decorations were going on as normal. The video, which showed Marco Island, the Naples Grand and Fifth Avenue South, showed a sense of normalcy and that we'd rebounded. • We posted the video on Linkedln and other platforms, so we've been very open about our recovery to neighboring counties and the public. • Visit Florida has been helping us with our messaging, but one of the most significant things for all our destinations will be getting the beaches back up to the pristine level they were at. They're still beautiful but need a bit more cleanup to get to beyond spectacular again. • Tonality of our messaging is extremely important and ensuring that we aren't over promising what a guest can expect here. • We're now in the phase of sharing partner stories, some of which are remarkable — how not only staff showed up to clean, but faithful customers showed up days afterward with work gloves. 3 Packet Pg. 7 4.B.1.a November 28, 2022 • Just days before the conference, my Fort Myers, Lee County, counterpart was just beginning to communicate that they are open. Absent the beaches, their focus will be on their neighborhoods, meeting blocks and sports. • All three neighboring counties are very supportive of each other and aware of our regional approach. • We said we'd come back in September with a new look and feel for our evolution of "Only Paradise Will Do," such as taking photos of iconic, unique images for the campaign but Hurricane Ian delayed that rollout. • Last week, we held the Tourism Star Awards, which weren't held last year due to COVID. It gave us an opportunity to appreciate those who carried us through the last couple of years. [Mr. Olesky joined the meeting at 9:15 a.m.] In the hospitality industry, we all are working late hours and holiday weekends. The awards ceremony was a moment to appreciate and thank those in our industry for doing that. We focused on true superstars who elevated the destination, including Dan Summers from our Bureau of Emergency Services. Over the last eight weeks, we as hotels, restaurants and retailers, could not have done what we did if it hadn't been for the county and Summers' leadership in readying our destination, enabling everyone to rebound as quick as we did. We had about 200 people at the Naples Grand, so it felt like a sense of normalcy had resumed. Acting Chairman Hill thanked Mr. Beimes and Buzzy for the event and its nostalgic feel, noting it was uplifting after a very tough blow. Mr. Beirnes noted that they decided on a 60s-70s feel this summer because they wanted to go back to a simpler time without cellphones, beepers and technology. They added a historical wall with black -and -white photos that they worked on with the Marco Island Historical Society. We also had a jazz band to bring a Chroma Color vibe from the 1960s. B. Welcome to Tauheedah Mateen, SBA Office of Disaster Assistance Ms. Mateen provided an update on the SBA's efforts after Hurricane Ian: • The SBA approved over $1 billion in Florida, with $53 million of that going to Collier County homeowners, renters and businesses. • Unfortunately, FEMA doesn't have a program for business owners, so we want to make sure that they submit their SBA application as quickly as possible. FEMA and the governor just extended the deadline to January 12 and we want to ensure people are getting physical damage applications in before then. • A Business Recovery Center is set up downtown at 701 5th Ave. S., which is open Monday through Saturday, from 9 a.m. through 4:30 p.m., so a business owner, renter or homeowner can discuss a FEMA or SBA application. • If someone has been declined, we can pull up an application and go through it line -by-line to ensure no mistakes were made. • The SBA is the only cabinet -level federal agency that helps the nation's 32.5 million small businesses and it's imperative that those small businesses get back in order and understand there are tools to help them recover at the Business Recovery Centers. C! Packet Pg. 8 4.B.1.a November 28, 2022 • SBA staff is at all the FEMA Disaster Recovery Centers so businesses can go in and check their applications. C. Olema Edwards — Parks & Recreation Update Mr. Beirnes said he received a call last week from Olema, who said she had good news, so he asked her to present it to the TDC. Ms. Edwards reported that: • Parks & Recreation asked the TDC for $600,000 for resurfacing of 40 courts before the U.S. Open Pickleball Championships, but when we got the bid back, it came back at $220,000. • We're probably going to come back to the TDC because we have 19 courts left to do, but we want to come back after January or February. • We want to get the other 19 courts resurfaced after the U.S. Open Pickleball Championships. • Resurfacing will start next Monday, December 5, and hopefully will be done by March 5, so we'll be ready to go. • Thanks to the TDC for the money and we will return money that's not used. Mr. Olesky asked how Parks & Recreation is holding up after Hurricane Ian with bathrooms and other facilities. Ms. Edwards reported that: • Parks and beaches need more bathroom cleaning after the hurricane. • We have opened up many beach accesses and seven are now open — Seagate, Bluebill, North Gulfshore, Vanderbilt Accesses 2, 4 and 6, and Tiger Tail Beach. • We're trying to help out as a tourist destination by letting people know they can access the beaches, • We'll need more assistance with beach cleaning. We're currently cleaning beaches twice a day, but we probably need to increase that to three. • We can discuss that at a later date. She didn't want the TDC to feel that Parks & Rec is always coming to them with its hands out, but she wants to be transparent with what's going on and to express appreciation for supporting Parks & Rec. Mr. Beirnes said he went to the beach after Hurricane Nicole and it was a little heartbreaking after the beaches had begun to start looking good again. There was a lot of seaweed, but yesterday they looked remarkable again. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None B. Tourism Division None 5 Packet Pg. 9 4.B.1.a November 28, 2022 7. New Business A. Recommendation to authorize expenditures through an exemption from the competitive process to J.W. Marriott Marco Island for tourism promotional expenses up to $100,500 per year for a five-year period and to make a finding that this expenditure promotes tourism. Mr. Beirnes noted that for large amounts — anything over $50,000 — we have to go to the Procurement Division. But we have had this exemption for several years. It gives us the ability for RFPE enhancements, so all hotels can approach us for incentive money, which is directly paid to a hotel as direct billings. This gives us the ability to interact with those partners. The J.W. Marriott is one that is very active in RFPEs and working with us, and if we have any meetings that occur at that location, it gives us the ability to adhere to the procurement processes. Councilor Grifoni made a motion to recommend authorizing expenditures through an exemption from the competitive process to J. W. Marriott Marco Island for tourism promotional expenses up to $100,500 per year for a five-year period and found that the expenditure promotes tourism. Second by Ms. Kerns. The motion passed unanimously, 8-0. B. Recommendation to authorize expenditures through an exemption from the competitive process to Visit Florida for destination marketing programs for a five-year period in the amount of $150,000 per year and to make a finding that these expenditures promote tourism. Mr. Beirnes noted that Item B is similar to Item A. We partner closely with Visit Florida and at IMEX we co-opt our advertising at the booth. This gives us the alignment to ensure we are fulfilling our obligations to the Procurement Division. Ms. Kerns made a motion to recommend authorizing expenditures through an exemption from the competitive process to Visit Florida for destination marketing programs for a five year period in the amount of $150,000 per year and found that the expenditure promotes tourism. Second by Ms. Becker. The motion passed unanimously, 8-0. C. Recommendation to award Request for Proposal ("RFP") 22-8026, "Tourism Sales Representation — Midwest United States" to Synergy -Connect LLC and make a finding that this action promotes tourism. Mr. Beirnes said we are diligently focusing on meetings and target areas and the Midwest - Chicago -St. Louis area is coming up for renewal. This is a lengthy process that began in February or March and our committee decided to retain our existing representation. He asked that the TDC recommend renewal and find that it promotes tourism. Ms. Becker said she'd move to recommend this item because when visitors come here, they comment on the Midwest flavor that Naples has. Ms. Kerns noted that the numbers show that this advertising has been very effective. Mr. Beirnes said presence in the Midwest is very important and we've seen a huge response in that area. n Packet Pg. 10 4.B.1.a November 28, 2022 Ms. Becker made a motion to recommend awarding RFP 22-8026 — Tourism Sales Representation — Midwest United States to Synergy -Connect LLC and found that the expenditure promotes tourism. Second by Ms. Kerns. The motion passed unanimously, 8-0. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research; Paradise Advertising & Marketing, Inc.; Lou Hammond Group; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partnership - Website Analytics, Digital & Social Media; County Museums) are provided to TDC members on a digital link to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research — Joseph St. Germain "Collier County Tourism Research — Monthly Snapshot — October" Mr. Beirnes noted that we have resumed our marketing, but there has been confusion in the market and Joseph's duty is to make sense out of the data. Mr. St. Germain noted that they didn't conduct their normal tracking that month, but used other data — the Occupancy Study, STR, AllTheRooms and Zartico — for tracking purposes. [Mr. St. Germain detailed a PowerPoint presentation.] B. Paradise Advertising — Joseph Taylor [Mr. Taylor detailed a PowerPoint presentation, "November 2022 Update'] Mr. Beirnes noted that we threw Joe a curveball because creative was not suitable for showing. It was the first inspiration. Some changes we've made were to make sure that the wording was larger and our branding was bigger, but it was a placeholder. Something very bold to take us to the next evolution was important. We wanted to ensure there was diversity inclusion and mobility inclusion, so we're going to look at ways of integrating that within our branding, which is very important to us. Any thoughts, questions or feedback? Acting Chairman Hill asked if he'd distribute that to the TDC when they're done. Mr. Beirnes said he would. It was late in September and they came up with some changes as they rushed to the EOC. The team wanted to take photos of the area, but that was halted by the hurricane and delayed. They are looking at some Midwest and Northeast takeovers. We've looked at our research. Hartford is a market we haven't spent money in but it's been creeping up very well organically. We're looking at engagement efforts to give it a boost. We're doing that in markets where we know we can increase performance with a tug at the heartstrings. We don't want to heavily invest in winter. We want to utilize a lot of creativity we already have, then will roll out heavily in spring. We're going to be pushing hard in spring, summer and fall to drive the Tourist Development Tax to its capacity. 7 Packet Pg. 11 4.B.1.a November 28, 2022 Acting Chairman Hill said he liked the concept and was glad to hear the county is pushing hard for spring. That's important. C. Lou Hammond Group — Mackenzie Comerer [Ms. Comerer detailed a PowerPoint presentation, "National PR Update October 2022 " Mr. Beirnes noted that he wanted to ensure PR was paused to establish the correct tonality. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes [Mr. Beirnes detailed a PowerPoint presentation, "FY2022 TDT Collections Report'] Mr. Beirnes reported that: • This collection occurred in September and was paid in October, when we balance all the activities. • This is the official fiscal year-end collection for our Tourist Development Tax, which officially came in at $47.5 million. Our budget going in was earmarked at $29.8 million, which means we were 59% over what we budgeted. That is astronomical. • That extra $17.6 million will go a long way to help with what we've been talking about here. • This is the highest collection in the CVB's history and if you added up all the collections from 1999 through 2004, that would equal last year's collections amount. • He reached out in a Thanksgiving e-mail to our global agencies and staff to encourage them to disconnect and enjoy Thanksgiving because this was a monumental year, although we capped it off with mayhem due to the hurricane. • He's proud of the team, global agencies, worldwide representatives and the TDC's guidance. • The biggest delta this year came in March -April, when ADR and occupancy remained exceptionally high. We tried to continue to bolster that delta with a media plan, so if we move that media, we're going to see that that gap continue to perform well next year. E. Miles Partnership — Enriqueta Balandra [Ms. Balandra detailed a PowerPoint presentation, "Paradise. com Monthly Report October 2022'1 Mr. Beirnes reported that: • It's always tough when we've turned off all their means of driving traffic to the website, but we were also relying very heavily on Miles Media (Partnership) to make sure that the tonality we talked about was on our website. • We have continued over the last couple of years to see lackluster performance in Latin American markets. Several things have caused that, including the lack of direct service, the lack of receptive tour operators that are in -market and that we've taken a moderate budget and spread it across five markets. We probably need to focus more on one market. • We are seeing a tremendous amount of performance coming out of Canada. We did a a minor campaign with Paradise Advertising that quickly caused a very significant spike. We expect there will be many Canadians who historically have been in Fort Myers Beach, Sanibel and Captiva who will come here for the foreseeable future because they're looking for another vacation destination and love Southwest Florida. • We don't want to steal them away from Lee County, but we have an opportunity to ensure they stay within Southwest Florida, so we will probably turn the heat up with Canadian Packet Pg. 12 4.B.1.a November 28, 2022 residents, not just in the winter, but spring and summer, where we saw Canadian numbers spike significantly. • Numbers on the website show Canadians are already starting to look for alternatives. F. Paradise Coast Sports Complex/Sports Facilities Companies —Adrian Moses and David Wasson [Mr. Moses detailed a PowerPoint presentation, the PCSC October 2022 Report.] Mr. Moses noted that the government used the complex as a staging site for the hurricane cleanup and organization. We lost 11 events, replaced nine and we couldn't replace one tournament because we were hosting the Department of Families and Children food stamp collection site. Close to 45,000 people showed up in three days for that. We also hosted local football events, which was successful for us. Ms. Kerns asked about the canceled events. Mr. Moses said they didn't cancel. Most were postponed but we couldn't get back two events. Ms. Kerns asked if they were able to find new locations. Mr. Moses said no. They were lost due to the storm, which is covered in our contract. The challenge is we postponed those events and have to do that in this fiscal year. We've been able to fit those in our very full schedule but lost a couple of events. However, we had an extremely strong October to start this fiscal year. [Mr. Wasson detailed a PowerPoint presentation on website traffic totals.] Mr. Wasson noted that the Snowfest holiday event was moved from Golden Gate Community Center to the Paradise Coast Sports Complex, which is a much larger space, so there will be lots of snow and activities. Ms. Becker asked if it's called Snowfest week, but the event is one day. Mr. Wasson said yes. Mr. Moses said it was recently Sports Facilities Company's one-year anniversary managing PCSC, so they had a party. Part of our responsibility is to host community events and this weekend will feature Snowfest. It's so large they can't hold a sports event alongside it, so there won't be any parking left for more than that. On Sunday, there's a Naples Moms event (Annual Naples Moms Home for the Holidays Market), so we are taking full advantage of the complex on Saturday and Sunday without a sporting event. Ms. Becker asked what the event hours will be. Mr. Moses said Snowfest will be held from 3-9 p.m. and will feature activities for everyone, a movie, `Elf," on the big screen, drinks, beverages and snow. Mr. Beirnes asked if they could discuss the turf being installed in the new fields. Mr. Moses reported that: • Dave mentioned an 87% increase in participation. Those numbers will be much higher next year because we're already bringing that amount of people to Collier County through the events that we're booking. E Packet Pg. 13 4.B.1.a November 28, 2022 We just hosted the Alliance Cup, a 170-team tournament, but because we only have five fields completed now, we only saw 30% of the teams from that tournament at the complex. The rest of them were at North Collier and Big Corkscrew. Once we have more fields completed, we will be able to drive huge tournaments or give those fields back to the community on the weekends. Fields 5, 6, 7, 8 and 9 have begun to have field turf put down and the rest will follow. They're behind schedule, but once they're finished, you'll see those numbers shoot back up again. Ms. Kerns said she was there recently for an art show and the complex was spotless. ZI Mr. Moses said they will have about 50 vendors at Snowfest's village this weekend. We just hosted a 5K race on Thanksgiving with 2,500 finishers. We managed to get close to 3,000 vehicles in and out in two hours, with just one means of ingress and egress, without any problems. Ms. Becker asked what he meant by not being able to have parking for sports events. a� Mr. Moses said there won't be enough parking for a 175-team sports event with Snowfest going on, o but there's enough parking for Snowfest and the Naples Moms Sunday holiday event. Councilor Grifoni asked what the completion date was for the turf fields. N N O N Mr. Moses said they hoped they'd be completed by the end of February, but March is an incredibly N important month for us, with lacrosse coming in toward the middle of March. That will provide an incredible amount of revenue for Collier County and the complex. The importance of having the fields E completed by the end of February cannot be overstated. o Councilor Grifoni asked if they'll be completed one at a time or all at once. Z Mr. Moses said they're going to suggest that they be all completed as soon as possible. We've had more requests for fields during the week and could fill them. N Mr. Beirnes told the TDC that if they haven't been to the PCSC in a week, the huge building just went .02 up and Wolf Lodge is ready for development, as well as five to seven rows of expanded parking. c There's a lot of energy and excitement there. After hurricane cleanup and staging, the parking lots were full again for soccer tournaments and cars were parked in future fields. U_ G. County Museums —Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation, "Collier County Museums — Visitation October 2022'] Ms. Townsend also reported that: • The Naples Depot Museum will remain closed for several months due to hurricane damage. • The Museum of the Everglades suffered electrical damage underground due to post -storm surge. It closed for several weeks in October for repairs. • Facilities Management sent out a team and the museum got a new paint job in the front gallery and the exterior, so the peeling paint is gone. • Hurricane damage caused low visitation numbers in October. Ms. Becker asked when the Naples Depot will open. Ms. Townsend said she doesn't know. Because it's on the National Register of Historic Places, we were able to do all the emergency work and stabilize the building. But there's an extra level of FEMA review for the scope that will take time before the work can be bid out. 10 Packet Pg. 14 November 28, 2022 4.B.1.a Ms. Becker asked about the exhibit, "Abandoned Vehicles of the Everglades." Ms. Townsend said they had a great opening and it hung for a week, but then the hurricane came and the artist, Matt Stock, retrieved his works. Hopefully, we'll be able to display them at another time, but they've been safely removed from the building. Ms. Becker asked if she had a good supply of brochures for the five county museums. Ms. Townsend said they have a new order that was redesigned by Paradise Advertising. Ms. Becker said her supply was destroyed in the hurricane. Ms. Townsend said she'd give her some old brochures until the new ones come in. 10. Council Member Discussion Ms. Becker noted that at the last meeting, they weren't sure if they'd be able to celebrate Christmas On Third, but they did have the event on November 21. Everything was nice, but they didn't have their usual Santa. Mr. Beirnes noted that it was featured on WINK news. Acting Chairman Hill asked if all the restaurants were operating again. Ms. Becker said some restaurants and retailers are open, but others won't open until 2023. The restaurants on Third and Fifth are very busy. Mr. Beirnes agreed, noting that it's difficult to find parking. Ms. Becker said the Naples Snowfalls at 7 p.m. will continue. Acting Chairman Hill said he heard that Parks & Recreation is bringing the beach parks back online, but we were told they could use more beach cleaning. This board would welcome Parks & Recreation asking for TDC funds. Mr. Beirnes noted that there won't be a December meeting, but they could consider that in January. Acting Chairman Hill noted that it would be a challenge to wait 60 days. There is an option to get an emergency meeting to get our economy back up after the hurricane. What about sand and water quality? Is that changing daily? Mr. Beirnes said that the tonality on the website is that we refer visitors to the state Department of Health for water quality information. The water looks cleaner and we're monitoring it very closely. We're making sure we're not saying beaches are open, meaning you can go in the water. We're hoping we won't have red tide. There was a brief bloom o Marco Island a couple of weeks ago, but it dissipated. Sand quality is a matter of raking and collecting 30 miles of beaches, but Parks & Rec is working on that. Acting Chairman Hill said the TDC is here to help with that. Ms. Brock said she heard reports that they were seeing fish kill this weekend at Chokoloskee. Mr. Beirnes said that was true, but they seemed to be isolated instances. Ms. Brock said it's not looking as bad as a few years ago. Mr. Beirnes said the storm runoff from this year makes it a wildcard. The pollutants from the mainland are hard to protect against and the Army Corps of Engineers released a significant amount of water, which doesn't help. We're closely monitoring it and will flag it on our website. Mr. Olesky noted that traffic was very bad this morning, mostly on Vanderbilt Beach Road. 11. Tourism Staff Reports - Director (Submitted) 11 Packet Pg. 15 November 28, 2022 4.B.1.a Mr. Beirnes said there won't be a meeting in December and we will monitor any requests by Parks & Rec and others and will reach out to you if there's a need to gather the TDC. 12. Detailed Staff Reports (Submitted) 13. Next Scheduled Meeting Date/Location — 9 a.m. January 23, 2023 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the Chairman at 10:39 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Clark Hill, Acting Chairman These minutes were approved by the Council on , (choose one) as presented, or as amended 12 Packet Pg. 16 7.A 01/23/2023 EXECUTIVE SUMMARY Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. for $187,636.25 for the design and permitting required for the construction of an emergency berm needed for the protection of upland structures left vulnerable by Hurricane Ian in September of 2022 and make a finding that this item promotes tourism (Fund 195, Project No. 50280). OBJECTIVE: To exigently design and construct an emergency berm along eligible Collier County beaches for the protection of upland structures from the danger from tropical storms during the upcoming 2023 hurricane season. CONSIDERATIONS: On September 28, 2022, Hurricane Ian passed offshore of Collier County beaches producing extreme waves and storm surge that heavily eroded County beaches and dunes. The County immediately tasked APTIM Environmental and Infrastructure, LLC ("APTIM") with surveying the sand losses from the beaches and dunes to determine the necessary repairs needed to re-establish the protection provided to beachfront structures. Following the hurricane, in October of 2022, representatives from the Florida Department of Environmental Protection, Federal Emergency Management Agency (FEMA), and US Army Corps of Engineers conducted on -site damage assessments of County beaches with County staff. All three agencies expressed concern for the heavy dune losses and the vulnerability of upland structures from coastal storm flooding. FEMA requires that all emergency work to be completed within six months of an emergency declaration in order to be eligible for reimbursement. Design and permitting for the emergency berm must begin immediately in order to complete construction by March 23, 2022. Further, unless the emergency berm is completed prior to the 2023 hurricane season starting June 1, gulf -front properties will be left exposed to potential flooding from tropical systems. Only those beaches with public access are eligible for Tourist Development Tax funding. APTIM presented preliminary survey results to staff on December 6, 2022, with a recommendation to construct an emergency berm to provide the stabilization necessary to replace the destroyed dunes. Preliminary estimates of approximately 400,000 cubic yards of sand will be required to construct the emergency berm for all eligible County beaches with developed properties. On December 13, 2022, the Board of County Commissioners declared and certified the existence of a valid public emergency, and waived competition for the design and post -design services pursuant to Florida Statutes § 287.055(3)(a)l (CCNA) , and the Collier County Procurement Ordinance, Section Nine (9.13.3), and direct staff to expediently procure and commence the surveying, design, permitting, and post -design services with APTIM necessary to construct an emergency berm. The board also approved the issuance of a work order to APTIM Environmental and Infrastructure, LLC for design, permitting, and post -design construction services in a not -to -exceed amount of $187,636.25. APTIM is headquartered in Boca Raton, Florida, and was founded in 2002. APTIM have provided professional services to Collier County for nearly twenty years. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item was presented to the Coastal Advisory Committee (CAC) on December 8, 2022 with a unanimous approval of 9-0 and to the Board of County Commissioners (BCC) on December 13, 2022, with a unanimous approval of 5-0. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for Board approval. - SRT FISCAL IMPACT: To expedite the emergency berm project while waiting for the Tourist Development Council ("TDC") to meet and make a recommendation on the expenditure of funds, funding in the amount of $187,636.25 will be utilized for this expenditure within FEMA Grants Fund (727), Hurricane Ian Project 50280. Following the Packet Pg. 17 01/23/2023 7.A TDC finding as to whether this expenditure promotes tourism, this item will return to the Board for authorization of the expenditure of tourist development tax funds. If approved, budget amendments will be required to establish the budget within TDC Beach Renourishment and Pass Maintenance Fund (195), and return funds to FEMA Grants Fund (727). RECOMMENDATION: Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. for $187,636.25 for the design and permitting required for the construction of an emergency berm needed for the protection of upland structures left vulnerable by Hurricane Ian in September of 2022 and make a finding that this item promotes tourism (Fund 195, Project No. 50280). Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 2022.12.12 - WO - APTIM - Emergency Berm - EXECUTED (PDF) Packet Pg. 18 7.A 01/23/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: TA Doc ID: 24264 Item Summary: Recommendation to approve a work order with APTIM Environmental & Infrastructure, Inc. for $187,636.25 for the design and permitting required for the construction of an emergency berm needed for the protection of upland structures left vulnerable by Hurricane Ian in September of 2022 and make a finding that this item promotes tourism (Fund 195, Project No. 50280). Meeting Date: 01/23/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 01/04/2023 10:15 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 01/04/2023 10:15 AM Approved By: Review: Tourism Tourism County Manager's Office Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 01/04/2023 10:20 AM 01/09/2023 11:07 AM Completed 01/09/2023 11:11 AM Completed 01/11/2023 7:27 AM Completed 01/17/2023 2:43 PM Completed 0 1 /17/2023 4:03 PM Completed 01/18/2023 10:07 AM 01/23/2023 9:00 AM Packet Pg. 19 7.A.a WORK ORDER/PURCHASE ORDER Contract 18-7432-CZ "Professional Services Library Coastal Engineering Category" Contract Expiration Date: March 9, 2025 This Work Order is for professional Engineering Services for work known as: Project Name: Hurricane Ian Post -Storm Engineering Services for FEMA Emergency Berm Project Project No: 50280.1 The work is specified in the proposal dated December 12, 2022, which is attached hereto and made a part of this Work Order. In accordance with Terms and Conditions of the Agreement referenced above, this Work Order/Purchase Order is assigned to: APTIM Environmental & Infrastructure, LLC. Scope of Work: As detailed in the attached proposal and the following: * Task I Beach Design, Construction Plans & Specifications * Task II Federal Lidar Map Processing * Task III Pre -Construction and Award Services * Task IV Construction Services * Task V Pre and Post Construction Surveys (Dry Beach Only) * Task VI Reimbursables Schedule of Work: Complete work within 210 days from the date of the Notice to Proceed which is accompanying this Work Order. The Consultant agrees that any Work Order that extends beyond the expiration date of Agreement # 18-7432-CZ will survive and remain subject to the terms and conditions of that Agreement until the completion or termination of this Work Order. Compensation: In accordance with the Agreement referenced above, the County will compensate the Firm in accordance with following method(s): ®Negotiated Lump Sum (NLS) ❑Lump Sum Plus Reimbursable Costs (LS+RC) ❑Time & Material (T&M) (established hourly rate — Schedule A) ❑ Cost Plus Fixed Fee (CPFF), as provided in the attached proposal. Task I $ 34,394.00 Task II $ 5,519.00 Task III $ 9,966.00 Task IV $ 80,783.00 Task V $ 48,894.00 Task VI $ 8,080.25 TOTAL FEE $187,636.25 Digitally signed by MillerAndrew M i l l e rA n d re W Date: 2022.12.12 13:00:10 PREPARED BY:-05'00' Andrew Miller, Manager Date Page 1 of 3 Packet Pg. 20 7.A.a Digitally signed by J o h n s s e nJohnssen_b _ b Date: 2022.12.13 10:53:45 -05'00' APPROVED BY: Beth Jo sse Div' n Direc or APPROVED BY: Trin'Ny Scot , Department Head Date Date By the signature below, the Firm (including employees, officers and/or agents) certifies, and hereby discloses, that, to the best of their knowledge and belief, all relevant facts concerning past, present, or currently planned interest or activity (financial, contractual, organizational, or otherwise) which relates to the proposed work; and bear on whether the Firm has a potential conflict have been fully disclosed. Additionally, the Firm agrees to notify the Procurement Director, in writing within 48 hours of learning of any actual or potential conflict of interest that arises during the Work Order and/or project duration. ACCEPTED BY: APTIM Environmental & Infrastructure, LLC. D,Ially a,aad by Shaep, NW, Sharp, Nicole [Ate2 22.. Moe 5 & ° rs Nicole S. Sharp, P.E. — Coastal Market Lead Date (Remainder of page intentionally left blank) Page 2 of 3 Packet Pg. 21 7.A.a IN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or agent, have executed this Work Order on the date and year first written below. ATTEST: BOARD OF COL3gY COMMISSIONERS Clerk of Courts COLLIER CO , FLO By: By: Dated: f O Willitm L. McDaniel, Jr., Chairman (SEA A ftest as to Chairman's APTIM Environmental &Infrastructure, LLC. signat re onl By: ess Signature Nicole S. Sharp, P.E. — Coastal M ket Lead SeC-A &A-thoddl TType/print signature and titlel TType/print witness nameT econd Witness //JJ M TType/print witness nameT as to Fgf{n anq Legality: County Attorney Name Page 3 of 3 Packet Pg. 22 7.A.a APTIM December 12, 2022 Andy Miller Collier County Coastal Zone Management 2685 S. Horseshoe Drive Naples, FL 34104 APTIM 6401 Congress Avenue, Suite 140 Boca Raton, FL 33487 Tel: +1 561 391 8102 www.aptim.com Re: Hurricane Ian Post -Storm Engineering Services for FEMA Emergency Berm Project Collier County, Contract No. 18-7432-CZ Dear Andy: This letter is in response to Collier County's (County) request for a Post -Hurricane Ian FEMA Emergency Berm proposal for engineering support services from Aptim Environmental & Infrastructure, LLC (APTIM). The services will include engineering services to bring this project to construction. This assistance will consist of preparing the design, plans and specifications, construction & permit documents for project construction and consultation with pertinent agencies in support of the County's coastal management program. Work will be focused on getting the project started and completed within the FEMA 6-month window to the maximum degree practical and supporting County requests and needs for qualifying their engineered projects for emergency funding support. This includes weekly visits to the County by the APTIM team during construction. Included as Exhibits are; the Scope of Work (Exhibit A), Estimated Fee Proposal (Exhibit B), and the Rates Schedule (Exhibit C). Exhibit B shows the reimbursables. APTIM proposes to provide these services on a lump sum basis not -to -exceed $187,636.25 under the terms and conditions of the existing Contract No. 18-7432-CZ dated March 10, 2020, and as amended May 7, 2020. Barring any unforeseen circumstances, all work will be completed within 210 days of receiving the Notice to Proceed, including project documentation to support funding approval. Sincerely, Nicole S. Sharp, P.E. Coastal Market Lead Aptim Environmental & Inf structure, LLC cc: Stephen Keehn, P.E., APTIM Packet Pg. 23 7.A.a ,>,,_ APT I M Exhibit A Scope of Work Packet Pg. 24 7.A.a EXHIBIT A SCOPE OF WORK FEMA EMERGENCY BERM PROJECT CONTRACT NO. 18-7432-CZ COLLIER COUNTY, FL DECEMBER 2022 Introduction This is a scope of work for Aptim Environmental & Infrastructure, LLC (APTIM) to provide the engineering services described below to support the County in preparing the design, plans and specifications, award services, construction and permit documents for conducting a truck haul FEMA Emergency Berm project along approximately 80,000 linear feet of Collier County Gulf shoreline. Barefoot Beach Vanderbilt — Pelican Bay Park Shore Naples — Port Royal Central — South Marco Hideaway Beach FEMA Emergency Berm Locations R-1 to R-9 R-22.3 to R-36.3 R-44.3 to R-57.5 R-58A to R-83.5 R-136 to G-3 H-10 to H-14 (preliminary) This proposal contains the tasks necessary to bring the project through construction. APTIM will assist the County in preparing for construction by conducting analyses to refine project extents and volumes, producing simplified construction plans and technical specifications, coordinating permit requirements with pertinent authorities for the start of construction and providing award assistance to the County. APTIM will support the County's inspection efforts, assist with FEMA approval and acceptance during construction and will develop post -construction certification document for FDEP and FEMA based largely on the surveys, reports and observation of the project team during construction. The documentation will be the basis for approving the Contractor's pay application, and FEMA and FDEP funding. 1. Beach Design, Construction Plans & Specifications APTIM engineers will perform engineering analysis to refine project extents and estimate volumes. The goal of the design will be to place material so that the project area will be able to absorb a 5-year level storm based on FEMA's procedures. The design will be a FEMA (protective) berm based on recent post -storm or pre -construction surveys and FEMA's preliminary review of the proposed project size. After review of the preliminary volume estimates, an analysis will be conducted to optimize placement areas and volumes. APTIM will finalize the quantities and fill areas based on consultation with Collier County, FEMA and permitting agencies. APTIM will support the County with up to two (2) coordination meetings related to the project with the County and local stakeholders. APTIM will consult with permit agencies and the County about the applicable permit conditions, which are expected to be minimal . Aptim Environmental & Infrastructure, LLC Packet Pg. 25 7.A.a Once the target volumes and placement areas have been approved by the County, APTIM will conduct engineering design work to prepare the construction footprint and typical cross sections. APTIM's GIS/CAD professionals will work directly with APTIM engineers to develop simplified construction plans including plan views and typical cross -sections of project areas, beach access, equipment storage areas, environmental protection areas and other information required for execution of this project. The construction plans and volumes for contracting will be based on the November 2022 post - storm or pre -construction survey or available Lidar surreys. Technical specifications developed for the project will integrate the QA/QC plans, environmental standards, and permit conditions into the work. APTIM will assist the County in preparation of the environmental checklist, which will be integrated into the documents. APTIM understands that time is of the essence on this FEMA truck haul and emergency berm renourishment project and will have plans, specifications and contract documents prepared quickly to allow beach renourishment to begin. Completion of documents (plan sheets) may be staggered to support a quick construction start. APTIM plans will use LiDAR data to the extent practical (time permitting) in conjunction with the pre -construction survey. Background to the plans will incorporate pertinent parcel, regulatory lines (MHW, ECL, CCCL, baseline) and other features as practical for a fast track set of plans. Federal UDAR Map Processing When available from Federal sources, process LiDAR data for use in plans, construction and calculations. 3. Pre -Construction and Award Services Once the construction plans and technical specifications are completed, APTIM will provide the FDEP and other agencies all items necessary to begin construction and provide the County with a document package containing construction plans, technical specifications, project permits, and probable costs. APTIM will assist the County in their lead of the special award process. APTIM will participate in the award meeting via phone conference and assist the County in answering technical questions as needed during the award process. APTIM will assist the County in reviewing the conractor's documents and provide a recommendation to the County based on a review of the submitted contract documents to the extend practical. 4. Construction Services As the Engineer of Record, APTIM will conduct pre-, during- and post -construction tasks necessary for certification of the project. An APTIM engineer will attend the pre -construction conference and update the construction profiles using the latest pre -construction survey. During construction, APTIM will support the County's inspection efforts and perform weekly site visits to inspect the work at both construction sites and attend during construction meetings. It is assumed that there will be up to 18 weeks of active hauling during construction. APTIM will prepare a QA/QC check list, delineating the County, contractor, inspector and APTIM duties as a guideline for during construction coordination. Aptim Environmental & Infrastructure, LLC Packet Pg. 26 7.A.a Based largely on weight tickets, daily reports and observations made by the contractor and County inspectors, APTIM will prepare a post -construction certification -documentation to meet permit requirements and report completion to FEMA and other agencies. APTIM will provide a construction and as -built summary based on the contractor's weight tickets, daily reports, and post construction survey by APTIM. The as -built report will serve as the documentation to FEMA, and FEDP on the sand volume placed. APTIM will review the contractor's pay applications, reconcile and/or review the pay volumes/tonnage based on mine records, weights tickets collected at the beach and available physical surveys. The weight tickets will govern. 5. Pre and Post Construction Surveys (Dry Beach Only) Approximately 101 dry beach profile lines will be surveyed at the monument location shown in the table above. The surveys will extend across the beach fill area between the dune and mid beach, above the mean high water (MHW) line. Summary This work will be performed on a lump sum basis with a cost not to exceed that shown in the attached spreadsheet. The work will be completed to support an anticipated construction completion date 6 months after Hurricane Ian or beginning of sea turtle nesting season, whichever is sooner. The overall time of the contract includes completion of the surveys, certifications and Engineer of Record sign off will be within 210 days of receipt of the Notice to Proceed. Assumptions • No hardbottom edge survey will be required. • County inspectors will collect weight tickets, observe delivered sand quality and beach construction, and reconcile sand mine records with weight tickets collected at the beach. • The County or a third party will perform and prepare reports on the following tasks if needed: 0 2023 Physical Monitoring o Marine Turtle Monitoring and Related FWC Coordination o Shorebird Monitoring o Turbidity Monitoring (if in water construction work is required) Pay quantities will be based on weight tickets taken from arriving trucks. Survey will be taken as a check of the volume measured by weight tickets. APTIM will prepare a fill distribution plan with a specified tonnage/weight placed between major monument locations by the Contractor. The Contractor will prepare a summary at the end of each work day with the approximate tonnage placed and its approximate locations. APTIM will review these locations and volumes weekly and reconcile them with the contractor, County, and sand mine. Aptim Environmental & Infrastructure, LLC Packet Pg. 27 7.A.a ,4� APTIM Exhibit B Estimated Fee Proposal Packet Pg. 28 7: a ;()§S §{)%� E UZ �4L)o 0 �}\ ! |� F «/} \ ] n ` o 00 cocoon k \\$(\ }z C) / [ _ / } - 2 )\k $k}) Packet Pg. 29 7.A.a ,> APTIM Exhibit C Rate Schedule Packet Pg. 30 DocuSign Envelope ID: 80B82885-B471-4CCC-BC63-021 FDAD6CE8B SCHEDULE B-ATTACHMENT 1 RATE SCHEDULE Title Hourly Rate Principal $231 Senior Project Manager $203 Project Manager $160 Senior Engineer $177 Engineer $130 Senior Inspector $126 Inspector $93 Senior Planner $150 Planner $120 Senior Designer $140 Designer $105 Environmental Specialist $120 Senior Environmental Specialist $167 Scientist/Geologist $115 Senior Scientist/Geologist $153 Marine Biolo ist/H dro eolo ist $120 Senior Marine Biolo ist/H dro eolo ist $145 Senior GIS Specialist $155 GIS Specialist $115 Clerical/Administrative $73 Senior Technician $103 Technician $83 Surveyor and Mapper $125 CADD Technician $107 Survey Crew - 2 man $145 Survey Crew - 3 man $180 Survey Crew - 4 man $215 Senior Architect $160 Architect $125 The above hourly rates are applicable to Time and Materials task(s) only. The above list may not be all inclusive. Hourly rates for additional categories required to provide particular project services shall be mutually agreed upon by the County and firm, in writing, on a project by project basis, as needed, and will be set forth in the Work Order agreed upon by the parties. ® Grant Funded: The above rates are for purposes of providing estimate(s), as required by the grantor agency. Page 2 of 3 First Amendment to Agreement # 18-7432-CZ Aptim Environmental & Infrastructure, LLC -- � 0" () I Packet Pg. 31 7.B 01/23/2023 EXECUTIVE SUMMARY Recommendation to approve the expenditure of Tourist Development Tax funds in a not -to -exceed amount of $24,000,000 for the construction of an emergency berm necessary for protection of upland structures left vulnerable by Hurricane Ian, authorize the necessary budget amendment, and make a finding that this expenditure promotes tourism. OBJECTIVE: To construct an emergency berm along eligible Collier County beaches for the protection of upland structures from the danger of tropical storms during the upcoming 2023 hurricane season. CONSIDERATIONS: On September 28, 2022, Hurricane Ian passed offshore of Collier County beaches producing extreme waves and storm surge that heavily eroded County beaches and dunes. The County immediately tasked APTIM Environmental and Infrastructure, LLC ("APTIM") with surveying the sand losses from the beaches and dunes to determine the necessary repairs needed to re-establish the protection provided to beachfront structures. Following the hurricane, during October of 2022, representatives from the Florida Department of Environmental Protection, Federal Emergency Management Agency ("FEMA"), and US Army Corps of Engineers conducted on - site damage assessments of County beaches with County staff. All three agencies expressed concern for the heavy dune losses and the vulnerability of upland structures from coastal storm flooding. FEMA policy allows for the reimbursement of eligible emergency measures by local governments to provide protective measures to protect improved property from floodwaters. FEMA requires that all emergency work to be completed within six months of an emergency declaration in order to be eligible for reimbursement. At its December 13, 2022 meeting (Agenda Item I I.D), the Board certified the existence of a valid public emergency to approve the issuance of a standard County Work Order to APTIM for the surveying, design, permitting and post -design services for the emergency berm. APTIM's preliminary construction cost estimate of $24,000,000 requires the hauling and placement of approximately 400,000 cubic yards of beach compatible sand with an in -place average cost of approximately $60 per cubic yard. The construction of an emergency berm must begin immediately in order to complete construction by the FEMA deadline of March 23, 2023. Further, unless the emergency berm is completed prior to the 2023 hurricane season starting June 1, gulf - front properties will be left exposed to potential flooding from tropical systems. The ultimate construction project(s) will be formal competitively bid and a contract(s) will be entered into to provide those services. Staff is currently exploring the best method to solicit and engage the construction services. If the County is successful in meeting FEMA deadlines, the County may expect/seek FEMA reimbursement of 75% of the costs associated with the construction of the emergency berm. Legislation related to the Hurricane Ian and Nicole recovery plan, recently signed by the Governor of Florida may provide additional funding for the non- federal cost share of the project. Staff requests that the Board delegate authority to the County Manager to execute the contract(s) resulting from the formal competitive bid process for the construction of an emergency berm, subject to being ratified by the Board at its next regular meeting, and make a finding that this expenditure promotes tourism. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY COMMITTEE RECOMMENDATIONS: This item was approved by the Coastal Advisory Committee (CAC) on January 12, 2023 (8-0) and will be presented to the Tourist Development Council (TDC) on January 23, 2023. LEGAL CONSIDERATIONS: This item is approved as to form and legality, and requires majority vote for Board approval.-SRT Packet Pg. 32 7.B 01/23/2023 FISCAL IMPACT: A budget amendment is required in the amount of $24,000,000 to reallocate funding from reserves within the TDC Beach Renourishment Fund (195) to Hurricane Ian, Project 50280. The source of funding is the Tourist Development Tax. The current reserve budget in Fund (195) is $64,721,300. RECOMMENDATION: To approve the expenditure of Tourist Development Tax funds in a not -to -exceed amount of $24,000,000 for the construction of an emergency berm necessary for protection of upland structures left vulnerable by Hurricane Ian and make a finding that this expenditure promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division Packet Pg. 33 7.B 01/23/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.13 Doc ID: 24291 Item Summary: Recommendation to approve the expenditure of Tourist Development Tax funds in a not -to - exceed amount of $24,000,000 for the construction of an emergency berm necessary for protection of upland structures left vulnerable by Hurricane Ian, authorize the necessary budget amendment and make a finding that this expenditure promotes tourism. Meeting Date: 01/23/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 01/09/2023 9:59 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 01/09/2023 9:59 AM Approved By: Review: Tourism Tourism County Manager's Office Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 01/09/2023 11:08 AM 01/09/2023 11:08 AM Completed 01/09/2023 12:27 PM Completed 01/11/2023 7:36 AM Completed 01/17/2023 2:18 PM Completed 01/17/2023 5:15 PM Completed 01/18/2023 10:08 AM 01/23/2023 9:00 AM Packet Pg. 34 7.0 O1/23/2023 EXECUTIVE SUMMARY Recommendation to approve and recommend the expenditure of Tourist Development Tax Fund 195 funding in the amount of $650,400 for Change Order #2 to the City of Marco Island's contract with Ahtna Marine & Construction for the 2022 Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project and make a finding that this expenditure promotes tourism. OBJECTIVE: To supplement the City of Marco Island project to restore impacts from Hurricane Irma, and improve coastal resiliency, water quality, and stability of Tigertail Lagoon and Sand Dollar Island. This is a FDEP permitted and awarded City project that is currently under construction and due to the impacts of Hurricane Ian additional funds are required to complete the restoration project as designed. CONSIDERATIONS: The City of Marco Island is requesting $650,400 in Tourist Development Tax funds from Collier County for the Tigertail Lagoon/Sand Dollar Island Project that is currently under construction. The following information was provided by the City of Marco Island and prepared by engineer Mohamed Dabees, P.E.: The project was permitted by the Florida Department of Environmental Protection and the US Army Corps of Engineers in February and July of 2022, respectively. The project construction contract was funded by the City's Hideaway Beach Tax District and awarded to Ahtna Marine & Construction Company in September 2022 for $3.3M. The Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration project is a City of Marco Island project designed to restore and protect the valuable ecosystem, recreational assets, and tourist attractions. The project in its entirety is located on public beach and wetland areas designated as Critical Wildlife Area by the State of Florida and can only be accessed by land through Collier County Tigertail Beach Park at the south part of the system. The project is in the public interest providing environmental, social, and economic benefits and storm protection. The Tigertail Lagoon and Sand Dollar Island ecosystem is a protected natural preserve and a critical wildlife area that provides valuable habitat for a variety of birds, sea turtles, manatees, and seagrasses. Tigertail Lagoon and Sand Dollar Island are also valuable Collier County recreational resources for residents and tourists for birding, fishing, kayaking, paddle boarding, kitesurfing, walking, shelling, and, on the northern half, boating. The ecosystem is accessed by the public via Collier County's Tigertail Beach Park at the southern end of the lagoon and via boat at the northern end of the lagoon. Tigertail Beach is one of 510 points on the Great Florida Birding and Wildlife Trail and is considered one of the best all-around birding spots in southwest Florida. The County Park is one of only three public beach access points on Marco Island and receives over 200,000 visitors annually. It has a large public parking area, playground, food concession, and watercraft rentals. A shuttle bus runs from some hotels to the park. An increasing number of private, rental, and commercial tourist boats access the lagoon from its northern entrance. The Tigertail Lagoon and Sand Dollar Island system was impacted by Hurricane Irma in 2017 and was evolving toward closure when it was further impacted by Hurricane Ian in September 2022. Hurricane Ian impacted the project area by reducing the sand available in the permitted dredge template and increasing the sand required to build the protective berm on Sand Dollar Island. The funds requested from Collier County will be used to fund a change order for 60,000 cubic yards of sand from a permitted offshore borrow area at a cost of $10.84/cu yd and to place the sand on Sand Dollar Island. This sand will address Hurricane Ian's impact on the project area and allow the completion of the beach berm on Sand Dollar Island as designed. The beach berm will provide storm protection for the newly reopened lagoon flow channel connecting the southern lagoon by the County's Tigertail Beach Park with the northern lagoon/Gulf entrance that enhances tidal flow and water quality and lagoon recreation for the public. It also protects the FWC Critical Wildlife Area which is one of the main attractions of the County Park. In addition, this beach berm restores a section of Sand Dollar Island shoreline within the County Park providing dry recreational beach for the public and maintaining public access to the 2-mile-long Sand Dollar Island. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this Packet Pg. 35 01/23/2023 7.0 action. ADVISORY COMMITTEE RECOMMENDATIONS: Coastal Advisory Committee (CAC) recommended approval of this expenditure 8-0 on January 12, 2023; however the CAC did not agree to limit the funding to a one- time request. The Tourist Development Council (TDC) will review this item at its regularly scheduled meeting on January 23, 2023. LEGAL CONSIDERATIONS: Pursuant to Section 125.0104, Fla. Stat., Lagoon improvement is an authorized use of tourist development tax revenue with a recommended finding that the item promotes tourism. Section 125.0104(5)(a)5, provides in relevant part: To finance beach park facilities, or beach, channel, estuary, or lagoon improvement, maintenance, renourishment, restoration, and erosion control, including the construction of beach groins and shoreline protection, enhancement, cleanup, or restoration of inland lakes and rivers to which there is public access as those uses relate to the physical preservation of the beach, shoreline, channel, estuary, lagoon, or inland lake or river. This item is approved as to form and legality and requires majority vote for approval. - CMG STAFF RECOMMENDATION: Collier County's Coastal Zone staff has reviewed and supports the request as it pertains to the Tigertail Lagoon as a one-time contribution to the project in the amount requested by the City of Marco Island. FISCAL IMPACT: A budget amendment is required in the amount of $650,400 to reallocate funding from reserves within the TDC Beach Renourishment Fund (195) to Tigertail Lagoon Project (90007) for a one-time remittance to the City of Marco Island. The source of funding is the Tourist Development Tax. RECOMMENDATION: To approve and recommend the expenditure of Tourist Development Tax Fund 195 funding in the amount of $650,400 for Change Order #2 to the City of Marco Island's contract with Ahtna Marine & Construction for the 2022 Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project and make a finding that this expenditure promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division Justin Martin, Public Works Director, City of Marco Island ATTACHMENT(S) 1.2023.01.04 - Request for Additional Funding (PDF) Packet Pg. 36 7.0 01/23/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: TC Doc ID: 24378 Item Summary: Recommendation to approve and recommend the expenditure of Tourist Development Tax Fund 195 funding in the amount of $650,400 for Change Order #2 to the City of Marco Island's contract with Ahtna Marine & Construction for the 2022 Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project and make a finding that this expenditure promotes tourism. Meeting Date: 01/23/2023 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 01/12/2023 8:39 AM Submitted by: Title: Division Director - Capital Proi Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 01/12/2023 8:39 AM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 01/12/2023 8:40 AM 01/13/2023 2:22 PM Completed 01/13/2023 6:04 PM Completed 01/17/2023 10:07 AM Completed 01/17/2023 2:46 PM Completed 01/17/2023 4:20 PM Completed 01/18/2023 10:09 AM 01/23/2023 9:00 AM Packet Pg. 37 7.C.a City of Marco Island �<Am.4 January 3, 2022 Andrew Miller, P.E. Coastal Zone Manager Collier County 2685 South Horseshoe Drive Unit 103 Naples, FL 34104 Dear Mr. Miller, As a follow up to the City of Marco Island's presentation at the December 8, 2022 Coastal Advisory Committee meeting, this letter and attachment provide the City's request for supplemental funding for the Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Project at the January 12, 2023 CAC meeting. Please include this letter and the attached documentation with the CAC agenda item. Although the City was able to fully fund the $3,306,187.50 project at the time, the impacts from Hurricane Ian resulted in additional costs for which the City is requesting supplemental funding assistance from the County in the amount of $650,400. The supplemental funding will be used to fund a change order for 60,000 cubic yards of sand from the permitted offshore borrow area at a cost of $10.84/cu yd and to place this sand on Sand Dollar Island. This sand will address Hurricane Ian's impact on the project area and allow completion of the berm on Sand Dollar Island as designed. The berm will provide storm protection for the newly reopened waterway connecting the southern lagoon by the County Park with the northern lagoon/gulf entrance that enhances tidal flow and water quality and lagoon recreation for the public. It also protects the Critical Wildlife Area that is one of the main attractions of the County Park. Finally, this berm also restores a section of Sand Dollar Island shoreline within the County Park with dry recreational beach for the public and maintains public access to Sand Dollar Island. This request for supplemental funding enables the City to complete this project. After Hurricane Ian, it would be extremely unfortunate not to do this when the resources could be made available, a contractor is on site, and a very favorable rate has been extended. Failure to act now will require future remedial action much more quickly than projected and at a far higher future cost. The only other alternative is to let Tigertail Lagoon at the County Park become a stagnant pond which no one should be advocating. We hope that you and the CAC will provide a positive recommendation for the requested funding. Sincerely, Justin Martin, P.E. Director, Public Works Attachments Cc: Michael McNees, City Manager, City of Marco Island Rick LoCastro, Commissioner, Collier County Board of Commissioners Erik Brechnitz, Councilman, Marco Island City Council Linda Ryan, Chair, Hideaway Beach Tax District 50 Bald Eagle Drive, Marco Island, Florida 34145 Tel: (239) 389-5000 `vww.cit),ofmarcoisland.com Packet Pg. 38 Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Project Project information in support of The City of Marco Island request for supplemental funding from Collier County January 2023 Abstract This report is provided in support of the City of Marco Island request to Collier County for supplemental funding for the Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Project. This is a permitted and awarded project of the City of Marco Island that is currently under construction. Due to the impacts of Hurricane Ian supplemental funds are required to complete the restoration project as designed. Humiston & Moore Engineers and@humistonandmoore.com Packet Pg. 39 Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration 7.C.a Marco Island Table of Contents I. Introduction.......................................................................................................................................... 2 II. Project Overview..................................................................................................................................2 III. Public interest and recreational benefits.............................................................................................4 A. Access................................................................................................................................................4 B. Tigertail Beach Park: Project development and benefits.................................................................5 C. State determination on project's public interest and recreational benefits....................................8 IV. Hurricane Ian Impact..........................................................................................................................10 V. Project Construction Costs and County Funding Request..................................................................10 VI. Monitoring and Mitigation.................................................................................................................10 VII. Project Plans, Permits, etc..................................................................................................................10 VIII. Summary.............................................................................................................................................11 IX. Attachment A. Project Timeline X. Attachment B. FDEP Intent to Issue document (December 2021) XI. Attachment C. Project Change Order and Contractor Proposal XII. Attachment D. Project permit plans and listing of permits 1 Humiston & Moore Engineers Packet Pg. 40 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island ntroduction This report is provided in support of the City of Marco Island request to Collier County for supplemental funding through Tourist Development Council (TDC) to the project: Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Project. This report is provided as a follow up to the informational meeting and materials presented at the December 2022 Collier County Coastal Advisory Committee meeting. The project which aims to restore impacts from Hurricane Irma, and improve coastal resiliency, water quality and stability of Tigertail Lagoon and Sand Dollar Island is in public interest while providing environmental and recreational benefits. This is a permitted and awarded city project that is currently under construction, and due to the impacts of Hurricane Ian supplemental funds are required to complete the restoration project. The project TDC funding request is for assistance relating to increased project costs due to impacts from Hurricane Ian. The information herein is provided for additional clarity on the benefits of the project as support to local tourism and continued public use of the county park and areas enhanced by this project. II. Project Overview The Tigertail Lagoon/Sand Dollar Island Restoration on Marco Island is designed to maintain and enhance an existing coastal barrier system consisting of a 2-mile-long sand spit and tidal lagoon ecosystem along the northwest shoreline of Marco Island. The Tigertail Lagoon and Sand Dollar Island ecosystem is a protected natural preserve and a critical wildlife area that provides valuable habitat for a variety of birds, sea turtles, manatees, and seagrasses. The Tigertail Lagoon and Sand Dollar Island system was impacted by Hurricane Irma in 2017 and was evolving toward closure when it was further impacted by Hurricane Ian in late September this year. The project is part of a nature -based adaptive management plan to restore and stabilize the sandspit and tidal lagoon through cyclic use of sediment within the system. It is funded by the City of Marco Island through the Hideaway Beach Tax District. The project aims to restore and enhance the barrier sandspit degraded by a sequence of storms since Hurricane Irma and re-establish the continuous lagoon flow channel thereby enhancing tidal exchange and water quality. Total wetland area will be increased by relocating a portion of the sand spit seaward of its present location to where it was located in approximately 2017. Figure 1 illustrates the project elements and main features including the protective beach berm, sand trap and flow channel. • Protective beach berm: The constructed beach berm will provide enhanced resiliency to high frequency weather events protecting the lagoon, the critical wildlife area and maintain public access to the pristine beach and wildlife of this unique environmental and recreational tourist attraction. • Sand Trap: the sand trap at the north end of Sand Dollar Island is the main source of sediment that will also maintain the northern lagoon entrance open to the gulf, while providing beneficial re -use for excess sediment that continues to accumulate at the end of the spit. • Flow Channel: the project includes establishing a flow channel that connects the south part of the lagoon at Tigertail Beach Park to the north part of the lagoon to maintain tidal flow and improve water quality and public safety. 2 Humiston & Moore Engineers Packet Pg. 41 Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration 7.C.a Marco Island Offshore Borrow Area - It Navigation Channel E r' 1 Collier County Tigertail Beach Park Figure 1. Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration project features Humiston & Moore Engineers b1.� 1�1 3 Packet Pg. 42 Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration 7.C.a Marco Island • Regional sand management: the project also provides improved and sustainable regional sand management for adjacent inlets at the north part of Marco Island. The sand trap is designed to reduce shoaling rates at the entrance to lagoon and may also reduce shoaling rates at the entrance to Collier Creek. The Sand Dollar Island beach berm will also provide a sustainable disposal area for maintenance dredging of the entrance Collier Creek in lieu of the offshore borrow area which has limited capacity and intersects with the Capri Pass Navigation Channel (Figure 1). III. Public interest and recreational benefits Tigertail Lagoon and Sand Dollar Island are valuable Marco Island and Collier County recreational resources for residents and tourists for birding, fishing, kayaking, paddle boarding, kitesurfing, and boating. A. Access The project in its entirety is located on public beach and wetland areas designated as Critical Wildlife Area by the State of Florida and can only be accessed by land through the Collier County Tigertail Beach Park at the south part of the system. Tigertail Beach Park is one of 510 points on the Great Florida Birding and Wildlife Trail and is considered one of the best all-around birding spots in southwest Florida. The County Park is one of only three public beach access points on Marco Island and receives over 200,000 visitors annually. It has a large public parking area, playground, food concession, and watercraft rentals. A shuttle bus runs from some hotels to the park. In addition, an increasing number of private, rental, and commercial tourist boats access the lagoon from its northern entrance. Figure 2. Tigertail Beach Park access to the Critical Wildlife Area 4 Humiston & Moore Engineers Packet Pg. 43 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island B. Tigertail Beach Park: Project development and benefits The Tigertail Lagoon portion within the County Park constitutes approximately 30 % of the total lagoon area. Figure 2 shows a map of Tigertail Lagoon /Sand Dollar Island Critical Wildlife Area and the Park as part of this system. Figure 3 shows the features and attractions of the County Park as listed on the park entrance sign including shore bird watching, lagoon and beach recreational activities. These recreational features are threatened due to the system degradation since Hurricane Irma in 2017 and near collapse following Hurricane Ian in 2022. The system degradation and concerns of the park visitors were echoed by the actions of the Friends of Tigertail (FOT), a 501-C3 entity with a mission to preserve and protect the Tigertail Beach area of Collier County. FOT reached out to Collier County, City of Marco and others raising concerns about the park conditions and requesting attention and assistance to restore the lagoon post Hurricane Irma. Several public meetings with all stakeholders including Collier County were led by FOT and held in 2019 and 2020. The City of Marco Island through funding from Hideaway Beach Tax district initiated the project permitting later in 2020. A pre -application meeting with permitting agencies and all stakeholders was held in January 2021 including representatives from various departments and management of Collier County. The City of Marco Island filed permit applications in April 2021. The project was permitted by the Florida Department of Environmental Protection and the US Army Corps of Engineers in February and July of 2022, respectively. A detailed timeline of the project is enclosed, Appendix A. Figure 3 also illustrates the park access and pathways to the gulf shoreline of Sand Dollar Island fronting the park area. The figure also shows the severe erosion along the park gulf shoreline which was further impacted by Hurricane Ian in September of 2022. The Tigertail Beach Park will benefit from the lagoon's significantly improved tidal flow and the stabilization of wetland and beach areas that are susceptible to over wash and onshore collapse. The top panel of Figure 4 shows the post Hurricane Ian conditions showing the severe erosion of the gulf shore of the northern part of the park, the shoaling and collapse of the middle part of sand dollar island, and the loss of flow connectivity to the norther part of the lagoon. All threatening to diminish the value of the main features of the park. The bottom panel of Figure 4 shows the project benefits including reestablishing tidal flow to the lagoon through the flow channel and establishing a protective beach berm that not only will maintain beach access to park visitors but also protect the flow channel from frequent shoaling and closure. The project design includes approximately 100,000 CY over approximately % mile at the Gulf shoreline of the park. The project benefits also include environmental and water quality monitoring including installation of a tidal flow and water quality monitoring station in the park lagoon. 5 Humiston & Moore Engineers Packet Pg. 44 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island s v � snoremm: =� " ram:°. u�e�i� Lago Respell,[ and Enjoy '-;•.. - Tigertail beach Park sign illustrating the Park features and tourist attractions ■•■ C) Public access pathways to gulf beach where the shoreline has retreated significantly and undermined dune Aie Park shoreline where the eroding beach is further impacted by Hurricane Ian Figure 3. Tigertail Beach Park features and existing conditions (December 2022) b Humiston & Moore Engineers Packet Pg. 45 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island Existing conditions post Hurricane Ian at Tigertail Beach Park (October 2022) Project improvements at Tigertail Beach Park Figure 4. Existing conditions and improved conditions post construction at Tigertail Park Humiston & Moore Engineers Packet Pg. 46 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island C. State determination on project's public interest and recreational benefits As part of the State Department of Environmental Protection (DEP) review and processing of state JCP permit 0401778-001-JC, the technical environmental and coastal engineering staff and the program administrative staff have determined that the project is in the public interest and maintain access to environmental and recreational benefits to the public. The following points provide summary findings from documentation and statements from Intent to Issue by DEP. • The overwash and shoaling along the middle section of Sand Dollar Island and Tigertail Lagoon is causing loss of lagoon habitat. • The proposed project may reduce potential for adverse impacts to public health, safety and welfare should the lagoon become stagnant. • The proposed project will allow for continued use of the area by the public for wildlife observation and other recreation uses. • The project will have a net positive benefit to the coastal system. • The project is in the public interest providing environmental, social and economic benefits and provide more storm protection. • The project is expected to maintain this area as an environmental and recreational resource to the public. • The project meets the Department criteria for public interest determination. Figure 5 provides excerpts from DEP Intent to issue document establishing those findings. The complete document is enclosed in Attachment B 8 Humiston & Moore Engineers Packet Pg. 47 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island Florida Department of Environmental Protection December 21, 2021 Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Notice of Intent to Issue Joint Coastal Permit and Authorization to use Sovereign Submerged Lands Background (bottom of pg 3): Storm events leading to overwash of the central segment of Sand Dollar Island and shoaling of the mid -section of Tigertail Lagoon is causing loss of lagoon habitat. (Top paragraph pg 4) The proposed project will result in restoring and enhancing aquatic and upland habitats within the coastal ecosystem of the Tigertail Lagoon / Sand Dollar Island (TLSDI) system that have deteriorated over time. (Public Health, Safety or Welfare middle of pg 8) The proposed ecosystem restoration project may reduce the potential for adverse impacts to public health, safety or welfare to occur, should the lagoon become stagnant. (Recreational benefits bottom of page 8) The restoration and maintenance of the TLSDI will allow continued use by the public for observation of wildlife, sunbathing, swimming, surfing, recreational fishing and related activities. Florida Administrative Code (Rule) requirement (pg 11) Rule 62B-41.005(2), F.A.C. coastal construction authorized by the Department shall have a net positive benefit to the coastal system. Sovereign Lands Requirements (pg 12) Pursuant to Rule 18-21.003(53), F.A.C., The proposed project would be in the public interest because the activity provides demonstrable environmental, social, and economic benefits, by maintaining a navigable waterway, and providing more storm protection, without causing any significant environmental harm. (and top of pg 13) The proposed project is expected to maintain this environmental and recreational resource so that the public may continue to enjoy traditional uses of the TLSDI system, including but not limited to, boating, fishing, and swimming. Removing the overwashed sand from the lagoon will restore natural habitat and return the biological and recreational value of the area. Public Interest (top of pg 15) After weighing the effects of the project for each of the public interest criteria specified in Section 373.414(1), F.S., and the Environmental Resource Permit Application Handbook, Volume 1, 10.2.3., and based on reasonable assurance provided by the Applicant, the Department has determined that the proposed activity is clearly in the public interest. The full document is enclosed as Attachment 8 Figure 5. Excerpts from the State Intent to issue establishing Projects Public interest and benefits Humiston & Moore Engineers Packet Pg. 48 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island IV. Hurricane Ian Impact The City of Marco Island awarded the project to Ahtna Marine & Construction Company in September 2022 for a total of $3.3 million prior to Hurricane Ian. Hurricane Ian impacted Collier County and the project area on September 28, 2022, resulting in additional onshore migration and overwash of the sand spit protecting the lagoon. Preconstruction surveys in October 2022 documented conditions post Hurricane Ian and were used to produce updated construction plans. Hurricane Ian caused a reduction in available sediment and an increase in required sediment to construct the beach berm. Sediment from an existing offshore borrow area authorized within the project permit as a contingency sand source will need to be utilized to supplement the project construction and achieve the designed beach berm. V. Project Construction Costs and County Funding Request The City of Marco Island awarded the project to the contractor Ahtna Marine & Construction Company in September 2022 for a total of $3.3 million. Ahtna Marine & Construction Company prepared a proposal to the city for change order consideration to obtain the additional 85,000 cubic yards (CY) from the offshore borrow area which is authorized by the project permit. The availability of the contractor on site and the need for the additional volume of sand presents an opportunity to construct the protective beach berm to its design template in a cost-effective manner including addressing impacts of Hurricane Ian. The contractor's proposal is included with the draft Change Order from the City of Marco Island enclosed as Attachment C. Available funds including project contingencies could only cover the mobilization to the offshore borrow area and dredging a base amount of 25,000 cubic yards for placement on Sand Dollar Island. The City of Marco Island is requesting $650,400 to obtain the remaining 60,000 cubic yards of sand from the permitted offshore borrow area at a cost of $10.84/CY and placement on Sand Dollar Island. The unit cost of $10.84 /CY as proposed by the contractor is lower than the cost of past hydraulic dredging in Collier County or the region for similar type work. This sand will be used to complete constructing the protective berm on Sand Dollar Island as designed and address the impact of Hurricane Ian. The constructed berm will provide storm protection for the newly reopened flow channel connecting the southern lagoon at the County Park with the northern lagoon/gulf entrance, the associated Critical Wildlife Area, and the upland development. Constructing the Sand Dollar Island protective berm with significantly less volume than the design volume puts the system at higher risk for storm impacts and need for future maintenance sooner than planned. In addition, the cost of a near future maintenance project would be expected to be much higher than the cost proposed at this time with a contractor already on site. VI. Monitoring and Mitigation The City of Marco Island and Hideaway Beach Tax District are the project owner and plan to conduct monitoring required for the project. The project design did not require any mitigation. This request does not include funds for monitoring or mitigation. VII. Project Plans, Permits, etc. Project permit plans and listing of permits are enclosed as Attachment D 10 Humiston & Moore Engineers Packet Pg. 49 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island VIII. Summary The Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration project is a City of Marco Island project designed to restore and protect a valuable ecosystem, recreational assets, and tourist attractions. The project incorporates improvements to aquatic and upland habitat while preserving and enhancing the resiliency of the natural system. The Florida Department of Environmental Protection in their permit review process determined that the project is in the public interest providing environmental, social and economic benefits and added storm protection. The project directly benefits Collier County Tigertail Beach Park in 4 main areas 1- Direct access to the gulf shoreline. Tigertail Beach Park represents one of the main public beach access points in Collier County and Marco Island in particular. At present the direct gulf shoreline at the north part of the Park has severely retreated in past few years with significant impacts post Hurricane Ian. Present conditions post Ian left no dry beach between the gulf and dune vegetation. This part of the Park gulf shoreline will be restored providing dry recreational beach and continuous access to the pristine shoreline of Sand Dollar Island which represents one of the main tourist attractions to this Park. 2- Water recreational activities. By restoring the 2-mile-long tidal lagoon, over water activities along the lagoon including kayaking, paddleboarding and other water recreational activities can resume. 3- Bird watching. One of the main attractions at the Park is bird watching. Restoring the ecosystem will maintain that function and prevent degradation of this attraction into the future. 4- Water quality and public safety. Restoring the tidal flushing of the lagoon at the park will help improve water quality and reduce public safety hazards. The Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Project design, permitting and construction window immediately post Hurricane Ian provided a timely opportunity to restore a system that otherwise was in rapid collapse. The additional funds requested from Collier County will provide direct public benefits that clearly encourage tourism within Collier County. 11 Humiston & Moore Engineers Packet Pg. 50 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island IX. Attachment A. Project Timeline Humiston & Moore Engineers Packet Pg. 51 7.C.a Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Timeline • The project started with a feasibility study initiated by the City of Marco Island's Hideaway Beach Tax District in 2017 and completed in 2018. This study documented the impacts of Hurricane Irma and provided recommendations to engage all stakeholders to discuss system degradation and evaluate restoration alternatives. At the time, the Tax District thought that such a regional project to address the entire system was beyond its capabilities to permit, fund, and execute alone. They were also told by County staff that successful permitting would be very unlikely as the work was in the Big Marco Pass Critical Wildlife Area. • As a result, in 2019 Friends of Tigertail initiated and organized follow up discussions and public meetings with stakeholders and they included City of Marco Island, Collier County, FWC, and Audubon. • In July 2020 Friends of Tigertail made a presentation to inform the CAC on the deteriorating conditions and need for a restoration project. • In the Fall of 2020 as the system continued to deteriorate, Hideaway Beach re-engaged HM to develop a restoration plan and coordinate with stakeholders and agencies including the city, county, DEP, FWC, USACE, NOAA NMFS, FWS, Rockery Bay, and Audubon. • In January of 2021 Marco Island City Council unanimously supported pursuing permits to restore the system of Sand Dollar Island and Tigertail Lagoon. • Pre application meetings and coordination with all stakeholders, including Collier County, including Parks and Recreation, Coastal Zone Management, and administration in January 2021 • Permit applications on behalf of the City of Marco Island were submitted in April of 2021. • Commissioner LoCastro organized two Action Committee meetings of all stakeholders in mid- 2021 and early 2022 to get feedback on what should be done to address the conditions in the lagoon. • Permits by FDEP, USACE and FWC were issued between February 2022 and July 2022. • Marco Island City Council unanimously supported project construction and awarded the project to the selected contractor in September 2022. Project funding was provided by the City of Marco Island's Hideaway Beach Tax District. • In late September 2022 Hurricane Ian impacted the region and the project area. • Project construction started in November 2022 and Commissioner LoCastro organized another County and stakeholder meeting to review the project timeline. • Post Ian physical surveys were completed and, in December 2022, the City requested County funding support to supplement project construction because of Hurricane Ian impacts and additional sand volume needed to build the protective berm to design standards and to source that sand from off -shore. Packet Pg. 52 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island X. Attachment B. FDEP Intent to Issue document (December 2021) Humiston & Moore Engineers Packet Pg. 53 7.C.a FLORIDA DEPARTMENT OF Environmental Protection Bob Martinez Center 2600 Blair Stone Road Tallahassee, FL 32399-2400 In the Matter of an Application for Joint Coastal Permit and Authorization to Use Sovereign Submerged Lands by: APPLICANT: City of Marco Island Attn: Tim Pinter 50 Bald Eagle Drive Marco Island, FL, 34145 t 2interkcityofmarcoisland.com AGENT: Humiston & Moore Engineers Attn: Mohamed Dabees, PhD., P.E., D.CE. 5679 Strand Ct, Naples, FL 34110 md(ahumistonandmoore. com PROJECT INFORMATION: Ron DeSantis Governor Jeanette Nunez Lt. Governor Shawn Hamilton Secretary Project Name: Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project File No.: 0401778-001-JC County: Collier CONSOLIDATED NOTICE OF INTENT TO ISSUE JOINT COASTAL PERMIT AND AUTHORIZATION TO USE SOVEREIGN SUBMERGED LANDS The Department of Environmental Protection (Department) gives consolidated notice of its intent to take the following agency actions: (a) issue a 15-year joint coastal permit (draft copy attached), under Chapter 161 which includes consideration of the provisions of Part IV of Chapter 373, Florida Statutes (F.S.), and Title 62, Florida Administrative Code (F.A.C.) for the activity described below; (b) grant a letter of consent to use sovereign submerged lands for the proposed channel dredge areas and the sediment disposal area, under Article X, Section 11 of the Florida Constitution, Chapters 253 and 258, F.S., Title 18, F.A.C., and the policies of the Board of Trustees, as described below; and Packet Pg. 54 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 2 of 20 (c) grant a public easement to use sovereign submerged lands for the proposed sand trap, under Article X, Section 11 of the Florida Constitution, Chapters 253 and 258, F.S., Title 18, F.A.C., and the policies of the Board of Trustees, as described below subject to any fees or special easement conditions in the Recommended Proprietary Action document (entitled Delegation of Authority). . Issuance of the joint coastal permit (JCP) would constitute a finding of consistency with Florida's Coastal Zone Management Program, as required by Section 307 of the Coastal Zone Management Act. Issuance of the JCP would also constitute certification of compliance with state water quality standards pursuant to Section 401 of the Clean Water Act, 33 United States Code (U.S.C.) 1341 I. PROPOSED ACTIVITY A. Project Description The proposed project is to establish a flow channel within the overwashed and shoaled areas of the Tigertail Lagoon and to restore the gulf -fronting shoreline of Sand Dollar Island using sediment hydraulically dredged from the flow channel and a sand trap at the north end of the island.. Additional sediment for berm placement may be sourced from the Hideaway Beach Nearshore and Offshore Borrow Areas. The proposed flow channel will have maximum allowable depth of -8.5 feet NAVD (in the north) and -5.5 feet NAVD (in the middle) and will not directly impact submerged aquatic vegetation (SAV). The proposed Sand Trap will have a maximum allowable depth of -9.0 feet NAVD. The proposed design berm will be approximately 150 feet wide with a 1H:15V (horizontal:vertical) sloped beach face and a submerged berm near Mean Lower Low Water (MLLW). The southern portion of the proposed flow channel, also called the distribution channel, is not authorized and will require a permit modification because its final dimension or configuration will be dependent upon conditions at the time of construction. The activity includes consideration of an application for a 15-year sovereign submerged lands easement (No. 42667) containing 26.13 acres, more or less, for the proposed sand trap. The activity will also require an Incidental Take Authorization from Florida Fish and Wildlife Conservation Commission for its potential impact to state listed bird species. B. Project Location Packet Pg. 55 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 3 of 20 The proposed project is located on Marco Island, Collier County, Sections 5, 6, and 7, Township 52 South, Range 25 and 26 East, in and adjacent to Class III Waters of the Gulf of Mexico. The proposed flow channel is located in Tigertail Lagoon between H-4 and R-132. The proposed sand placement site is located on Sand Dollar Island between H-2 and R-133. The proposed sand trap is located at the northern end of Sand Dollar Island, adjacent to Tigertail Beach between H-7 and H-12. A portion of the proposed sand trap is located within Outstanding Florida Waters of Rookery Bay Aquatic Preserve. II. AUTHORITY FOR REVIEW The Department has permitting authority under Chapter 161, which includes consideration of the provisions of Part IV of Chapter 373, F.S., and Chapters 6213-41, 6213-49 and 62-330, F.A.C. The activity is regulated under the JCP program, as indicated in Sections 161.055 and 373.427, F.S. Pursuant to Operating Agreements executed between the Department and the water management districts, as referenced in Chapter 62-113, F.A.C., the Department is responsible for reviewing this application. The activity also requires a proprietary authorization, as it is located on sovereign submerged lands, which are owned by the Board of Trustees of the Internal Improvement Trust Fund. The activity is not exempt from the need to obtain a proprietary authorization. Pursuant to Article X, Section 11 of the Florida Constitution, Sections 253.002 and 253.77, F.S., Sections 18-21.0040, 18-21.0051, 18-20.002, 62-330.075 and 6213-49.001, F.A.C., the policies of the Board of Trustees, and the Operating Agreements executed between the Department and the water management districts, as referenced in Chapter 62-113, F.A.C., the Department has the responsibility to review and take final action on this request for proprietary authorization. III. BACKGROUND/BASIS FOR ISSUANCE A. Background Information Sand Dollar Island is a narrow low lying semi -enclosed peninsular, which was formed as result of the long term migration of the Big Marco Pass ebb shoal east towards the mainland and eventually attaching to Marco Island at its southern end. The Tigertail Lagoon /Sand Dollar Island system (TLSDI) consists of a tidal lagoon that was formed behind the peninsular at the south end (Tigertail Lagoon) with the mouth of the system at Hideaway Beach and Big Marco Pass at the north end. The lagoon is connected to the Gulf of Mexico by a narrow flow channel that runs between Marco Island and Sand Dollar Island. Over time the spit has been reshaped by storm events and general wave hydrodynamics resulting in frequent overwash of the central segment, landward migration of the mouth and shoaling of Tigertail Lagoon. These events have led to the systematic reduction of the width of the mid -section of the lagoon, causing severe restrictions to tidal flow, which is causing loss of lagoon habitat. Packet Pg. 56 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 4 of 20 To prevent the attachment of Sand Dollar Island to the mainland, which could result in a stagnant lagoon system, the entrance to the TLSDI system at Big Marco Pass, is periodically dredged under Permit No. 0309260-010-JM (the Hideaway Beach Nearshore Borrow Area). This proposed project will further enhance the flushing of the lagoon by establishing the flow channel; minimizing overwash and shoaling by restoring and maintaining the berm at a pre -Irma configuration; and further minimize the rate of landward migration of the spit by creating and maintaining the sand trap. Thus, restoring and enhancing aquatic and upland habitats within the coastal ecosystem of TLSDI that have deteriorated overtime. B. Habitats Hardbottom/Coral Reef Surveys conducted in 2018 and 2020 for the Hideaway Beach Nourishment and Groins project (File No. 0309260-010-JM) documented small sponges and octocorals growing on shell hash substrate adjacent to the proposed sand trap (i.e., adjacent to the nearshore borrow area between H-6 and H-7, and near H-12,). The project is not expected to directly impact hardbottom resources and secondary impacts are not predicted to occur. Submerged Aquatic Vegetation Surveys in 2017, 2018, and 2020, showed that submerged aquatic vegetation (SAV) in the project area consists mostly of Halodule wrightii, with some Halophila decipiens. Several genera of macroalgae (e.g., Caulerpa spp. and Penicillus spp.) were observed as well. SAV in the northern portion of the project has been monitored previously for the Hideaway Beach Nourishment and Groins project (File No. 0309260-010-JM). Recent SAV surveys conducted in 2020 and 2021 included the SAV habitat along the interior of Sand Dollar Island from the mouth of the system at Hideaway Beach (H-12) to the southern end of Tigertail Lagoon (R-135). In 2020, the SAV bed between H-4 and H-7 was predominately composed of H. wrightii and H. decipiens. Historically, SAV has been documented in the proposed flow channel dredge area between H-1 and H-4; however, surveys conducted in 2020 and 2021 did not find any benthic resources within this portion of the dredge template. In 2021, sparse coverage (0-15%) of SAV was present east of the proposed flow channel dredge template between R-128 and R-130. Between R-129.5 and R-131.5, the areal extent of SAV has been receding over recent years as the Sand Dollar Island migrates landward. Moderate to dense coverage (25-100%) of SAV was observed between R-131 and R-133. In southern Tigertail Lagoon, SAV beds were present in 2018, 2020, and 2021 surveys along the shallow perimeter of the lagoon; in 2021, these beds ranged in coverage from sparse (0-24%) to dense (50-85%). Packet Pg. 57 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 5 of 20 Realigning the barrier island to 2017 conditions and further opening the waterway behind the Sand Dollar Island is proposed to increase flushing and prevent Tigertail Lagoon from being closed off from the surface waters of the Gulf via the northern lagoon. Dredging of the flow channel restoration area will be limited to the over -washed area to avoid SAV resources. Furthermore, the narrow distribution channel proposed from R-131.5 to R-133 would be hand dug/dredged to ensure SAV resources in this area are avoided to the maximum extent practicable. Though the project is not expected to directly impact SAV and secondary impacts are not predicted to occur, the proximity of SAV habitat to the proposed flow channel dredge template indicates these resources are within areas potentially under the influence of the project. As such, the permit will require SAV to be monitored to provide the Department with reasonable assurance that any unpermitted project -related impacts to resources will be documented if they occur. Pre -construction monitoring will be required to document current distribution of benthic resources within the influence of the project, and the dredge contractor will be required to use resource maps from the pre -construction survey to avoid resources. The biological monitoring section (Section K) expands on the details of the monitoring that will be required by the permit. Additionally, a Biological Monitoring Plan has been approved by the Department and will be attached to the permit. The Plan, which will be a binding part of the permit, specifies monitoring procedures for SAV. Should unpermitted project -related impacts to SAV resources occur, mitigation will be required. Mangrove and Marsh Vegetation Mangroves and marsh vegetation are present along the fringe of the lagoon shoreline. In the northern portion of project, salt marsh habitat is present on the landward side of Sand Dollar Island. Mangroves line much of the eastern portion of the waterway from R-128 to R-131.5. Current trends of beach migration shoreward suggest that without intervention the beach may fuse to the inland shoreline in this area. The proposed project will widen the waterway adjacent to mangroves, thereby maintaining hydrological connection to this habitat. South of R-131.5, mangroves are present on both sides of the waterway. Mature mangroves line a large portion of the Tigertail Lagoon. The mangrove community includes red (Rhizophora mangle), white (Laguncularia racemose), and black (Avicennia germinans) mangroves. Monitoring will be required to ensure the proposed project does not impact mangrove or marsh habitats. Beach The beach, swash zone and surf zone of the project area is comprised of soft sandy bottom. The sandy substrate in the subtidal, intertidal and supratidal portions of the beach is an important habitat for invertebrates living on (epibenthos) or within (infauna) the sediment. This invertebrate community can include crabs, polycheates, gastropods, and bivalves. The infaunal organisms are important food items for shorebirds and fish. Packet Pg. 58 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 6 of 20 The infauna inhabiting the beach placement area will be buried by the project. This burial will temporarily eliminate the infaunal population within the placement area, but recolonization from adjacent beaches is expected to begin immediately. Studies have shown that beach, swash zone and surf zone populations of infauna will rebound to pre -nourishment levels within a year of construction if the fill material is similar to the existing beach sand. Sand Dunes Dune vegetation in the proposed beach restoration area has sparse coverage which is suitable for nesting shorebirds. To maintain the low cover of vegetation, monitoring will be required to estimate percent cover of dune vegetation for adaptative management purposes. If the percent cover exceeds 10% total cover or if sandbur (Cenchrus spp.).) recruitment is noted, then the regulatory agencies will be notified immediately for adaptive management. C. Protected Fish & Wildlife Pursuant to the Environmental Resource Permit Applicant's Handbook, Volume I, 10.2.7(b), in evaluating whether the proposed activity will adversely impact the ecological value of uplands to aquatic or wetland dependent listed species that nest in upland, such as marine turtle and shorebirds, and to maintain consistency with the authority of the Florida Fish and Wildlife Conservation Commission (FWC) under Florida's Coastal Zone Management Program, the Department considered comments received from the FWC and the U.S. Fish and Wildlife Service (FWS). Pursuant to the Environmental Resource Permit Applicant's Handbook, Volume I, 10.3.1.5, mitigation can include the implementation of management plans, or other measures, such as the Terms and Conditions and the Reasonable and Prudent Measures from the FWS Biological Opinion, as well as the recommended conditions from the FWC. These requirements will be incorporated into the permit. Turtles The beaches in Collier County provide potential nesting habitat for threatened loggerhead (Caretta caretta) and green (Chelonia mydas) marine turtles. Placement of sand on a marine turtle nesting beach can impact nesting females, their nests, and hatchlings due to modifications of the profile and incubation substrate relative to the native beach. Nesting females may respond to these changes by an increase in non -nesting emergences (false crawls), a decrease in the number of nests deposited, or a shift in nest site selection across the profile. Altering the incubation substrate can also affect the female's decision to nest, as well as the hatch and emergence success for the nest In accordance with 161.041(5), F.S., no construction that could result in take of threatened and endangered marine turtles and shorebirds shall begin until the required federal incidental take authorizations are issued in accordance with the federal Endangered Species Act In the event that additional or different requirements from the permit conditions are specified in Packet Pg. 59 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 7 of 20 the U.S. Fish and Wildlife Service (FWS) Incidental Take Authorization and Biological Opinion, additional marine turtle protection conditions shall be incorporated into the permit through a modification Additionally, no relocation of marine turtle nests shall occur unless specifically authorized by the FWC in a permit issued pursuant to Florida Statute 379.2431(1) and Rule 68E- 1, F.A.C. Therefore, in accordance with Florida Statute 379.2431 (1), FWC has included marine turtle protection conditions in the draft permit. Birds The project is located within the Big Marco Pass Critical Wildlife Area (CWA). First established in 1988, this CWA provides protection for nesting and foraging seabirds, shorebirds, and wading birds. The CWA consists of the emergent island, mudflats, and lagoon along the northwestern edge of Marco Island. This CWA has historically supported large colonies of nesting black skimmers and least terns, along with solitary nesting pairs of Wilson's plovers and killdeer. Nesting occurs along the northern half of the CWA, comprised of a mosaic of open sandy beach and sparse dune vegetation. Resident and migratory seabirds, shorebirds, and wading birds rely on the area for roosting and foraging along the shoreline and flats of the lagoon. Portions of the CWA are posted closed each year under state rule (68A-19.005 F.A.C.) to prevent disturbance to nesting and foraging birds. Entry into any CWA posted areas would require additional authorizations from the FWC. Portions of the proposed project site are located within an area that supports beach - nesting birds, including black skimmers and least terns which are both state listed as Threatened. The excavation of 130,000 cubic yards of sediment for construction of the sand trap at the north point of Sand Dollar Island is likely to result in take via significant habitat modification for these species. Construction in proximity to breeding sites can also cause take by interfering with nesting success, including mortality of eggs, chicks, and fledglings due to disturbance from heavy equipment and construction. The project area is also within the FWC-designated Reddish Egret Core Foraging Area. Loss or degradation of suitable foraging habitat within Core Foraging Areas can result in take via significant habitat modification because suitable foraging habitat is limited for this species. The proposed flow channel on the back side of Sand Dollar Island has the potential to result in take via significant habitat modification for this species. The FWC has determined that the proposed project will result in Take of State -Listed Threatened species as defined by Chapter 68A-27.001, F.A.C, and that an FWC Incidental Take Permit (ITP), as defined by Chapter 68A-27.007, F.A.C., will be required. The Florida Fish and Wildlife Commission has additional authority under Chapter 379, F.S. to protect upland habitat used by shorebirds. Manatees Florida manatees (Trichechus manatus latirostris) inhabits the waters of Collier County year round. Use of this area is documented by aerial, telemetry, and mortality data. Manatee Packet Pg. 60 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 8 of 20 aerial survey data indicate that manatee distribution in this county is widespread, and they exhibit an array of activities in the county including traveling, resting, feeding, and cavorting (mating). Tigertail Lagoon /Sand Dollar Island system is located in an area designated as Important Manatee Area (IMAs) per the Effect Determination Key for the Manatee in Florida. As a protective measure, the draft permit will require that the FWC Standard Manatee Conditions for In -Water Work be followed during construction in all project areas. Additionally, since the proposed project falls within an IMA, the draft permit will require dedicated protected species observers and limit nighttime clamshell dredging. D. Other Criteria Public Health, Safety or Welfare The proposed restoration project will help to improve water flow within the lagoon, reduce the potential for overwashing and subsequent shoaling within the lagoon, which may reduce the potential for adverse impacts to public health, safety or welfare to occur, should the lagoon become stagnant. Property of Others The proposed project is expected to maintain the functionality of the existing mangrove shoreline and related habitats adjacent to the overwashed areas; thus naturally reducing the potential future vulnerability of upland property. The proposed project is not expected to adversely affect the property of others., Additionally, it is not expected to unreasonably infringe upon the traditional, common law riparian rights, of upland property owners adjacent to sovereignty submerged lands. Navigation The project is expected to remediate harmful shoaling within the lagoon. Other than any possible restrictions to navigational access on a temporary basis during dredging, the proposed project is not expected to adversely affect navigation. Recreation The restoration and maintenance of the TLSDI will allow continued use by the public for observation of wildlife, picnicking, sunbathing, swimming, surfing, recreational fishing, and related activities. Historical and Archaeological Resources Packet Pg. 61 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 9 of 20 In their letter dated April 21, 2021 (DHR Project File No. 2021-2317), the Florida Division of Historical Resources (DHR) presented the findings of their Due Diligence review for the proposed project. They determined that the proposed activities are unlikely to affect historic properties. Nevertheless, General Condition 10, included in the draft permit, establishes a protocol in the case of unexpected fortuitous find. E. Water Quality The proposed project includes the dredging of the flow channel and the sand trap, with placement of sediment on the gulf -fronting Sand Dollar Island. Additionally, sediment may be dredged from the previously authorized Hideaway Nearshore and Offshore Borrow Areas. The proposed flow channel dredge area lies within Class III waters of the Tigertail Lagoon. Mangroves and SAV are located in the vicinity of the proposed flow channel dredge area. All dredging will avoid direct impacts to mangroves and SAV in the area. Additionally, because of the presence of SAV resources adjacent to the dredge/excavation area, the mixing zone within this dredge area will be truncated at the edge of the adjacent resources. Therefore, during dredging of the flow channel, turbidity will be monitored at the edge of the 150-meter mixing zone or nearest downdrift SAV edge to ensure compliance with the State Water quality standard (29 NTUs above background). The majority of the proposed sand trap is located within an accretional area of the Rookery Bay Aquatic Preserve and is subject to the antidegradation requirements of Rule 62- 4.242, F.A.C. This Rule 62-4.242(2)(b)2., F.A.C., allows for some deviations from background to account for natural fluctuations in turbidity levels at the site. By measuring the natural background variability of turbidity over one tidal cycle, adjacent projects have demonstrated that background turbidity levels naturally fluctuate by at least 3 Nephelometric Turbidity Units (NTUs) in the vicinity of the proposed project in the Rookery Bay Aquatic Preserve. Therefore, during dredging of the sand trap, turbidity will be monitored at the edge of the 150-meter mixing zone to ensure compliance with the antidegradation threshold (3 NTUs above background). The proposed Sand Dollar Island Restoration Area lies along Class III waters of the Gulf of Mexico. The proposed sediment disposal work will be accomplished in a manner that minimizes the potential for elevated turbidity. Pursuant to Rule 62-4.244(5)(d), F.A.C., best management practices will be implemented to minimize the magnitude and duration of turbidity to the maximum extent practicable. Therefore, during sediment disposal, turbidity will be monitored at the edge of the mixing zone polygon (150 meters offshore by 1000 meters down current) to ensure compliance with the State Water quality standard (29 NTUs above background). Pursuant to Rule 62-4.242 (2)(a)2.b. F.A.C., the Applicant has requested an extension of the thirty -day time period in which elevated turbidity levels may occur within a mixing zone that Packet Pg. 62 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 10 of 20 is located in an OFW. Since the Applicant has demonstrated that the work cannot be completed in 30 days, and that no adverse impacts are expected to occur as a result of the requested time extension, the Department intends to grant the extension The proposed project may result in improved water quality within the Tigertail Lagoon system. Water quality monitoring of additional parameters (other than turbidity) will be required to document changes to water quality within the influence of the project. The protocols for the additional water quality assessment will include data collected at quarterly discrete sampling stations and also by continuous sampling using a datasonde. The draft permit will outline the water quality monitoring protocol required to provide reasonable assurance that project activities do not violate the State's water quality standard, the antidegradation allowance nor adversely impact the adjacent SAV or mangrove communities. F. Sand Quality Pursuant to Rule 6213-41.007(2)(j), F.A.C., to protect the environmental functions of Florida's beaches only beach compatible fill shall be placed on the beach or in any associated dune system. Beach compatible fill is material that maintains the general character and functionality of the material occurring on the beach and in the adjacent dune and coastal system. A sediment quality assurance /quality control (QA/QC) plan that provides reasonable assurance that the sediment from the borrow areas will meet the standard in Rule 6213- 41.007(2)0), F.A.C., was submitted with the application The sediment compliance values are included in the Sediment QA/QC Plan (dated September 21, 2021), which will be incorporated into the final permit by reference. The Department requires compliance with this plan. G. Coastal Engineering Pursuant to Rule 62B-41.005(3), F.A.C., the Department has received adequate engineering data concerning the existing coastal system and the design features that is sufficient for an evaluation of the proposed activities. The department received the Engineering Management Plan, prepared by Humiston & Moore Engineers, dated April 5, 2021. Pursuant to Rule 62B-41.007(2), F.A.C., the proposed project is designed in accordance with generally accepted coastal engineering standards and practice. In accordance with the definition provided in Rule 62B-36.002(4), F.A.C, or the provisions of sub -section 161.101(3), F.S., the project area is not designated as critically eroded beach. The activity as proposed is not beach restoration defined as the placement of sand on an Packet Pg. 63 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 11 of 20 eroded beach for the purposes of restoring it as a recreational beach and providing storm protection for upland properties, pursuant to subsection 161.021(4), F.S. The proposed addition of the gulf -front segment of Sand Dollar Island as a placement site for the dredged material from the inlet -fronting segment of Sand Dollar Island is not expected to have an adverse impact to the Big Marco — Capri Pass Complex, and is consistent with Section 161.142(1), F.S. The project monitoring data has not indicated adverse effects from dredging the permitted nearshore borrow area. The proposed northeastward extension of the borrow area will be leeward of the ebb shoals of the Big Marco and Capri Pass Complex where it will be aligned with the tidal currents and further sheltered from ocean waves. Consequently, the borrow area extension is not expected to result in adverse effects to inlet tidal hydraulics or increase erosion of Hideaway Beach. The project monitoring demonstrates migration and accretion of beach -compatible sand into the proposed borrow area extension; hence, detailed information concerning the material to be excavated and analysis of the compatibility of the material with the respective placement sites is not required from the applicant. Furthermore, a sediment quality assurance/quality control plan is not required as a specific condition for approval of the permit. Pursuant to Rule 62B-41.005(2), F.A.C., coastal construction authorized by the Department shall have a net positive benefit to the coastal system resulting from the project's effects, as demonstrated by the Applicant, taking into account the considerations and requirements of Section 161.041, F.S. The removal of sand from the borrow area will likely reduce sediment transport toward the Collier Creek entrance, and thereby, minimize shoaling and maintenance of the navigation channel. The transfer of sand from the borrow area to the gulf - front segment of Sand Dollar will supply sand to the Marco Island as waves and tides transport the sand to the downdrift beaches. H. Impact Minimization The Applicant has provided reasonable assurance that measures will be taken to minimize any potential adverse impacts to the maximum extent practicable. During the permit application process, the proposed sand trap acreage was reduced to reduce the potential impact on shorebird nesting habitat. Additionally, the project design and the size of the mixing zone were adjusted to avoid impacts to SAV. During sediment disposal, the Applicant will employ best management practices (BMPs) to minimize turbidity and will monitor in accordance with FWC recommendations and the sediment QA/QC plan to minimize potential impacts to marine turtles and shorebirds. A turbidity allowance of 3 NTUs above a corresponding background sample will be used for work within the OFW pursuant to the antidegradation rule. The dredge/excavation sediment has a similar grain size as the existing beach and is expected to maintain the general Packet Pg. 64 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 12 of 20 environmental character and functionality of the material on the native beach. This will be conducive for marine turtle nesting and promote rapid recovery of the infauna community. No impacts to SAV, hardbottom, or mangroves / marsh will be authorized by the permit; therefore, avoidance and minimization measures will be required to be implemented during construction to minimize potential unauthorized impacts to natural resources. These measures include restricting the mixing zone to the edge of the nearest SAV bed, prohibiting anchoring or storage of equipment within SAV beds, establishing a no -work zone (10-meter buffer) around SAV resources, and requiring all work near (within 30-meters of) resources to be reported. SAV monitoring will also be required to document any unauthorized proj ect-related impacts, if they occur. Pre -construction mapping and monitoring will be required to provide the contractor with maps of benthic resources, and the Applicant will be required to instruct their contractor to use these maps to avoid resources. Additionally, a portion of the proposed dredged channel (i.e., the distribution channel) will be hand dug to reduce the potential for impacts to adjacent SAV resources. The narrow distribution channel will not be excavated until the Permittee has provided updated drawings and current SAV survey information to the Department for approval through a permit modification. I. Sovereign Submerged Lands A letter of consent will be required for the dredging of the flow channel and the distribution channel as well as the disposal of sediment on sovereign submerged lands. A public easement will be required for the creation and subsequent dredging of the sand trap. An erosion control line will not be established at the sediment disposal site on the gulf -front segment of Sand Dollar Island area because the area is not contiguous with upland property, the uplands areas of Sand Dollar Island are State owned and the site is not on a critically eroded beach. Pursuant to Rule 18-21.004(3)(a), F.A.C., the proposed project is not expected to unreasonably infringe upon the traditional, common law riparian rights, as defined in Section 253.141, F.S., of upland property owners adjacent to sovereignty submerged lands; because the activity will not impede access to, or view of the water. Additionally, pursuant to Rule 18- 21.003(53), F.A.C., the proposed project would be in the public interest because the activity provides demonstrable environmental, social, and economic benefits, by maintaining a navigable waterway, and providing more storm protection, without causing any significant environmental harm. Pursuant to Rule 18-21.004(3)(b), F.A.C., satisfactory evidence of sufficient upland interest is not required for activities on sovereignty submerged lands that are not riparian to uplands, or when a governmental entity conducts restoration and enhancement activities, provided that such activities do not unreasonably infringe on riparian rights. In this case, the sand placement site on the gulf -front segment of Sand Dollar Island area is not contiguous with upland property and the uplands areas of Sand Dollar Island are State owned, so sufficient upland interest is not required Packet Pg. 65 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 13 of 20 The proposed project is expected to maintain this environmental and recreational resource so that the public may continue to enjoy traditional uses of the TLSDI system, including but not limited to, boating, fishing and swimming. Removing the overwashed sand from the lagoon will restore natural habitat and return the biological and recreational value of the area. The disposal of sediment on the berm will also restore and maintain nesting habitat for marine turtles and shorebirds. The proposed project is not expected to impact SAV resources or generate a significant amount of turbidity, so it will not interfere with the propagation of fish and wildlife. Additionally, the Florida Department of State's Division of Historical Resources evaluated this project and determined that no cultural resources will be affected by this project. After considering all the factors listed above, the Department has determined that the project is expected to meet the Sovereign Submerged Lands criteria in Rule 18-21.004(2), F.A.C. J. Mitigation The draft permit does not authorize direct or secondary impacts to benthic resources. Mitigation will only be required if adverse, unauthorized, project -related impacts occur. The proposed project may result in improved water quality and subsequent expansion of SAV in Tigertail Lagoon. Water quality monitoring will be required to document changes to water quality. If improvements in water quality and/or SAV expansion are demonstrated, the Department may evaluate these improvements for lift (pursuant to Rule 62-345, Uniform Mitigation Assessment Method) as potential compensatory mitigation if needed. The FWC has determined that the proposed project will result in Take of State -Listed Threatened species as defined by Chapter 68A-27.001, F.A.C, and that an FWC Incidental Take Permit (ITP), as defined by Chapter 68A-27.007, F.A.C., will be required. The ITP will include mitigation measure to offset take incurred by the proposed project. K. Monitoring Biological monitoring will be required to document any potential unauthorized impacts to natural resources. The Applicant will be required to provide the construction contractor with an accurate map of benthic resources in the project area prior to commencement of construction so that impacts can be minimized to the greatest extent practicable. Monitoring will include the in - situ delineation of the edge of benthic resources, as well as qualitative and quantitative measurements of SAV and mangrove resources pre and post construction. Dune vegetation monitoring will be conducted to inform adaptive management plans. If the coverage of dune vegetation exceeds 10% total cover or sandburs are documented, adaptive management will be employed which may include the removal of dune vegetation. Water quality monitoring for turbidity will be conducted during construction to ensure that water quality standards are being met. The turbidity monitoring contractor will be Packet Pg. 66 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 14 of 20 independent of both the design contractor and the construction contractor. Additional water quality monitoring will be conducted to document potential water quality improvements in Tigertail Lagoon due to increased flushing that may result from the proposed project. All biological monitoring will be conducted according to the Department -approved Biological Monitoring Plan (Approved December 20, 2021), which details the monitoring parameters, methods, schedules, and reporting requirements for the project. The approved Biological Monitoring Plan will be a binding part of the permit. See the approved Biological Monitoring Plan and the draft permit for specific information on monitoring of SAV, mangroves and marsh, dune vegetation, and water quality (except turbidity), and deliverable submittal requirements. Sediment quality at the nourished beach will be monitored in accordance with the approved sediment QA/QC plan. Per FWC guidelines, the draft permit will include pre, during, and post construction monitoring for marine turtles and shorebirds. No physical monitoring plan is being required on the proposed project. However, as built bathymetric surveys of the dredge locations will be required post construction to verify avoidance of SAV impacts. L. Public Interest Regulatory As discussed in the sections above, the Department has considered the effects of this project according to the public interest criteria that are specified in Section 373.414(1), F.S., and the Environmental Resource Permit Applicant's Handbook, Volume I, 10.2.3. The following is brief summary of that evaluation for each of the public interest criteria: • The activity will have a positive effect on public safety and public welfare, and is not expected adversely affect the property of others; • The activity is not anticipated to adversely affect the conservation of fish and wildlife, including endangered or threatened species, or their habitats; • The activity is intended to offset harmful shoaling and erosion; • The activity is not anticipated to adversely affect the fishing or recreational values or marine productivity in the vicinity of the activity; • The proposed construction activity will be of a temporary nature; • The activity will not adversely affect significant historical and archaeological resources under the provisions of s. 267.061; and Packet Pg. 67 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 15 of 20 The current condition and relative value of functions being performed by areas affected by the proposed activity in whole will generally be improved by the project. After weighing the effects of the project for each of these criteria, and based on reasonable assurance provide by the Applicant, the Department has determined that the proposed activity is clearly in the public interest. Proprietary The proposed project will reduce the potential for overwash, relieve the shoaling within the lagoon, thereby improving flushing within the lagoon maintaining the aquatic and upland habitats within the TLSDI system. Therefore, pursuant to Section 161.088, F.S., the proprietary authorization for this project is in the public interest. The project will not adversely affect fish and wildlife habitat or other natural or cultural resources and will not interfere with traditional recreational uses such as fishing, boating, and swimming. Pursuant to Rule 18-21.003(54), F.A.C., the demonstrable environmental, social, and economic benefits which would accrue to the public at large as a result of this activity would exceed all demonstrable environmental, social, and economic costs of the proposed action. Therefore, pursuant to Rule 18-21.004(1)(a), F.A.C., the Department has determined that this project is in the public interest. M. Specific Regulatory Basis for Issuance The Applicant has provided affirmative reasonable assurance that the construction of the activity will comply with the provisions of Part IV of Chapter 373, F.S., and the rules adopted thereunder. The Department has considered the direct, secondary and cumulative impacts of the project, as well as the general and specific conditions to the attached draft permit, in making this determination. Specifically, construction of the activity will not result in violations of water quality standards, nor will the construction activities degrade ambient water quality in Outstanding Florida Waters pursuant to Rule 62-4.242, F.A.C., other than turbidity within the approved mixing zone, pursuant to Section 373.414(1), F.S., and set forth in Chapters 62-4 and 62- 302, F.A.C.. The Applicant also has demonstrated that the construction of the activity is clearly in the public interest, pursuant to Paragraph 373.414(1), F.S. Also, pursuant to Rule 62-4.242 (2)(a)2.b., F.A.C., the Applicant requested an extension of the thirty -day time period for water quality degradation in an OFW. Although the rule limits water quality degradation within an OFW to a period of thirty days, it also offers the Department some discretion. The Department may allow an extension of time, in which construction -caused degradation may occur within a defined mixing zone, if the Applicant can demonstrate that the extension is unavoidable, and that suitable management practices and technology will be employed to minimize any degradation. Given the nature and scale of this beach restoration project, it would be impossible to complete the work within thirty days. Also, the Applicant proposes to use best management practices for controlling turbidity at the dredge site. Therefore, Packet Pg. 68 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 16 of 20 pursuant to Rule 62-4.242(2)(a)2.b. F.A.C., the Department intends to allow for a temporary elevation of turbidity, within the mixing zone, for a period not to exceed 120 days. The Applicant has also provided adequate engineering data to evaluate the design features of the project and any potential effects to the coastal system. Pursuant to Chapter 161, F.S., the Department finds that the proposed activities: • will not result in any significant adverse impacts to the sandy beaches of the state; • are not expected to adversely impact nesting marine turtles, their hatchlings or their habitat; • will not interfere, except during construction, with the use by the public of any area of the beach seaward of mean high water; and • are appropriately designed in accordance with Rule 6213-41, F.A.C. N. Specific Proprietary Basis for Issuance The Applicant has met all applicable requirements for proprietary authorizations to use sovereign submerged lands. That includes the requirements of Article X, Section 11 of the Florida Constitution, Chapters 253 and 258, F.S., associated Rules 18-21 and 18-20, F.A.C., and the policies of the Board of Trustees. Therefore, the Applicant has provided reasonable assurance that the proposed activity would: • be in the public interest; • maintain essentially natural conditions; • not cause adverse impacts to fish and wildlife resources or public recreation or navigation; and • not interfere with the riparian rights of adjacent property owners. IV. PUBLICATION OF NOTICE The Department has determined that the proposed activity, because of its size, potential effect on the environment or the public, controversial nature, or location, is likely to have a heightened public concern or likelihood of request for administrative proceedings. Therefore, pursuant to Subsection 373.413(4), F.S. and section 5.5.5.3 of Applicant's Handbook, Volume I, you (the applicant) are required to publish at your own expense this Notice of Intent to Issue. The notice is required to be published one time, in the legal ad section in a newspaper or newspapers of general circulation in the areas affected. For the purpose of this rule, "publication in a newspaper of general circulation in the area affected" means publication in a newspaper meeting the requirements of Sections 50.011 and 50.031, F.S., in the county where the activity is to take place. The applicant shall provide proof of publication to: Florida Department of Environmental Protection Office of Resilience and Coastal Protection Packet Pg. 69 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 17 of 20 Beaches Inlets and Ports Program 2600 Blair Stone Road, M.S. 3544 Tallahassee, Florida 32399 Email: BIPP@dep.state.fl.us The proof of publication shall be provided to the above address within 30 days of issuance of intended agency action, or within 21 days of the date of publication, whichever occurs sooner. Failure to publish the notice and provide proof of publication within the allotted time shall be grounds for denial of the permit, letter of consent and easement to use sovereign submerged lands. V. NOTICE OF RIGHTS This action is final and effective on the date filed with the Clerk of the Department unless a petition for an administrative hearing is timely filed under Sections 120.569 and 120.57, F.S., before the deadline for filing a petition. On the filing of a timely and sufficient petition, this action will not be final and effective until further order of the Department. Because the administrative hearing process is designed to formulate final agency action, the hearing process may result in a modification of the agency action or even denial of the application. Petition for Administrative Hearing A person whose substantial interests are affected by the Department's action may petition for an administrative proceeding (hearing) under Sections 120.569 and 120.57, F.S. Pursuant to Rules 28- 106.201 and 28-106.301, F.A.C., a petition for an administrative hearing must contain the following information: (a) The name and address of each agency affected and each agency's file or identification number, if known; (b) The name, address, and telephone number of the petitioner; the name, address, and telephone number of the petitioner's representative, if any, which shall be the address for service purposes during the course of the proceeding; and an explanation of how the petitioner's substantial interests are or will be affected by the agency determination; (c) A statement of when and how the petitioner received notice of the agency decision; (d) A statement of all disputed issues of material fact. If there are none, the petition must so indicate; (e) A concise statement of the ultimate facts alleged, including the specific facts that the petitioner contends warrant reversal or modification of the agency's proposed action; Packet Pg. 70 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 18 of 20 (f) A statement of the specific rules or statutes that the petitioner contends require reversal or modification of the agency's proposed action, including an explanation of how the alleged facts relate to the specific rules or statutes; and (g) A statement of the relief sought by the petitioner, stating precisely the action that the petitioner wishes the agency to take with respect to the agency's proposed action. The petition must be filed (received by the Clerk) in the Office of General Counsel of the Department at 3900 Commonwealth Boulevard, Mail Station 35, Tallahassee, Florida 32399- 3000, or via electronic correspondence at Agency_Clerk@dep.state.fl.us. Also, a copy of the petition shall be mailed to the applicant at the address indicated above at the time of filing. Time Period for Filing a Petition In accordance with Rule 62-110.106(3), F.A.C., petitions for an administrative hearing by the applicant and persons entitled to written notice under Section 120.60(3), F.S., must be filed within 14 days of receipt of this written notice. Petitions filed by any persons other than the applicant, and other than those entitled to written notice under Section 120.60(3), F.S., must be filed within 14 days of publication of the notice or within 14 days of receipt of the written notice, whichever occurs first. The failure to file a petition within the appropriate time period shall constitute a waiver of that person's right to request an administrative determination (hearing) under Sections 120.569 and 120.57, F.S., or to intervene in this proceeding and participate as a party to it. Any subsequent intervention (in a proceeding initiated by another party) will be only at the discretion of the presiding officer upon the filing of a motion in compliance with Rule 28- 106.205, F.A.C. Extension of Time Under Rule 62-110.106(4), F.A.C., a person whose substantial interests are affected by the Department's action may also request an extension of time to file a petition for an administrative hearing. The Department may, for good cause shown, grant the request for an extension of time. Requests for extension of time must be filed with the Office of General Counsel of the Department at 3900 Commonwealth Boulevard, Mail Station 35, Tallahassee, Florida 32399- 3000, or via electronic correspondence at Agency_Clerk@dep. state. Aus, before the deadline for filing a petition for an administrative hearing. A timely request for extension of time shall toll the running of the time period for filing a petition until the request is acted upon. Mediation Mediation is not available in this proceeding. FLAWAC Review The applicant, or any party within the meaning of Section 373.114(1)(a) or 373.4275, F.S., may also seek appellate review of this order before the Land and Water Adjudicatory Commission under Section 373.114(1) or 373.4275, F.S. Requests for review before the Land and Water Adjudicatory Commission must be filed with the Secretary of the Commission and served on the Packet Pg. 71 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 19 of 20 Department within 20 days from the date when this order is filed with the Clerk of the Department. Judicial Review Once this decision becomes final, any party to this action has the right to seek judicial review pursuant to Section 120.68, F.S., by filing a Notice of Appeal pursuant to Florida Rules of Appellate Procedure 9.110 and 9.190 with the Clerk of the Department in the Office of General Counsel (Station #35, 3900 Commonwealth Boulevard, Tallahassee, Florida 32399-3000) and by filing a copy of the Notice of Appeal accompanied by the applicable filing fees with the appropriate district court of appeal. The notice must be filed within 30 days from the date this action is filed with the Clerk of the Department. EXECUTION AND CLERKING: Executed in Tallahassee, Florida. STATE OF FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION Gregory W. Garis. Program Administrator Beaches, Inlets and Ports Program Office of Resilience and Coastal Protection Attachment(s): 1. Approved Permit Drawings (Sheets 1-11) 2. Approved Biological Monitoring Plan (Approved Dec. 2021) CERTIFICATE OF SERVICE The undersigned duly designated deputy clerk hereby certifies that this document and all attachments were sent on the filing date below to the following listed persons: cc: Greg Garis, DEP, ORCP, Gregory.Garis@dep.state.fl.us Robert Brantly, DEP ORCP, Robert.Brantly@dep.state.fl.us Natalie Geyer, DEP, ORCP, Natalie.Geyer@FloridaDEP.gov Michelle Pasawicz, FWC, Michelle.Pasawicz@MyFWC.com Ricardo Zambrano, FWC Ricardo.Zambrano@MyFWC.com Keith Lakkonnen, DEP, keith.laakkonen@dep.state.fl.us Jeff Carter, DEP, Jeffrey.A.Carter@dep.state.fl.us Packet Pg. 72 7.C.a Consolidated Notice of Intent to Issue File No. 0401778-001-JC Tigertail Lagoon / Sand Dollar Island Ecosystem Restoration Project Page 20 of 20 Megan Mills, DEP S District Megan.Mills@dep. state.fl.us MarineTurtle@myfwc.com ImperiledSpecies@MyFWC.com FDEP.OTHER@usace.army.mil JCPCompliance@dep. state. fl.us BIPP@dep. state.fl.us FILING AND ACKNOWLEDGMENT FILED, on this date, pursuant to Section 120.52, F. S., with the designated Department Clerk, receipt of which is hereby acknowledged. 12/21 /2021 Clerk Date Packet Pg. 73 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island XI. Attachment C. Project Change Order and Contractor Proposal Humiston & Moore Engineers Packet Pg. 74 2022 Tigertail Lagoon/Sand Dollar island Ecosy.-fnm Dnctnration Project Contract# 20 7.C.a EXHIBIT E CHANGE ORDER NO. 2 2022 Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Project Contract #2022-022 TO: FROM: Ahtna Marine & Construction Co. City of Marco Island 2125 E. Atlantic Blvd Suite A 50 Bald Eagle Drive Pompano Beach, FL 33062 Marco Island, FL 34145 Project: 2022 Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Project CITY COUNCIL CHANGE ORDER APPROVAL (a) Agenda Item: TBD Change Order No. 2 Construction Agreement Date: September 19, 2022 Bid No. 2022-022 Change Order Description: This Change Order No. 2 serves to: Provide additional sand volume necessary to mitigate Hurricane Ian damage — 60,000 cubic yards at $10.84/CY, total - $650,400.00 (see Item 3 in the Exhibit "'A"). Original Agreement Amount: $3,306,187.50 Sum of Previous Change Orders Amount: $158,342.50 This Change Order No. 2 Amount [Increase]: $650,400.00 Revised Agreement Amount: I $4,114,930.00 Original Contract Time in calendar days: 150 (to final completion) Adjusted number of calendar days due to previous change orders: 180 This Change Order adjusted time is: n/a REVISED CONTRACTTIME IN CALENDAR DAYS: 180 Original Notice to Proceed Date: 10-10-2022 Substantial Completion date based on original contract time: 03-01-2022 Revised Substantial Completion Date Due To Change Order(s): 04-01-2022 Your acceptance of this Change Order shall constitute a modification to our Agreement and will be performed subject to all the same terms and conditions as contained in said Agreement indicated above, as fully as if the same were repeated in this acceptance. The time and monetary adjustment to this Agreement shall constitute a full and final settlement of any and all claims arising out of or related to changes set forth herein including claims for schedule impacts, material/labor costs and delay costs. CONSENT OF SURETY TO CHANGE ORDER. The Surety agrees that this change order is not a cardinal change and if the Change Order includes an increase in the Contract amount, then the penal amount of the payment and performance bond issued for this Contract is increased by the dollar amount of this Change Order. Packet Pg. 75 2022 Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Project Contract# 2022-0 Project: 2022 Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Project Change Order No. #2 Submitted by: Justin Martin, P.E. Public Works Director City of Marco Island Accepted by: Jennifer Bistyga, Project Manager Ahtna Marine & Construction Co. Authorized by: Guillermo Polanco, Finance Director City of Marco Island Authorized by: Michael A. McNees, City Manager City of Marco Island Date: Date: Date: Date: Packet Pg. 76 o7i1161ii -M 7.C.a Aktnx Marine & Construction Co. 12/15/2022 Lina Upham Purchasing and Risk Manager Deputy City Clerk City of Marco Island 50 Bald Eagle Dr. Marco Island, FL 34145 Subject: 2022 Tigertail Lagoon/Sand Dollar Island Ecosystem Restoration Change Order 1 Dear Ms. Upham, Please find attached Change Order No. 1 for Ahtna Marine & Construction Co., to conduct additional offshore dredging as requested by the City of Marco Island. The pricing for the offshore dredging is broken down into a base volume as well as an additional volume for sand placement. Offshore Borrow Area Dredging Estimated Unit Item Item Description Unit Extended Cost Quantity Cost 1 Mobilization to offshore 1 Job Lump $ 44,780 borrow area Sum 2 Base Volume CY 10.84 $ 271,000 25,000 3 Additional Volume CY 10.84 $ 650,400 60,000 Subtotal for Mobilization and base volume $ 315,780 Total Cost Items 1 through 3 $ 966,180 Notes: • Minimum quantity of 25,000 cubic yards to be dredged • Mobilization to include additional pipe, sinking of the pipe support boat, booster and dredge relocation to the offshore borrow area. • Pricing is based on 10,500 LF of dredge discharge pipe from the offshore borrow area to the beach fill area Packet Pg. 77 7.C.a The following items have been excluded from this change order • Dredging of compacted materials, rock, or other hard materials • Dredging of trash, debris, or like materials • Engineering or Permitting • Removal of hazardous materials • Any unknown or unforeseen obstructions that may interfere with dredging operations • No Fuel credits or assumptions This pricing is valid for45 days unless agreed upon by both parties to extend. This change orderis based upon availability of AMCC equipment and personnel at the time of intent to commence the work. Thank you for your time and consideration of Change Order No. 1 Please do not hesitate to contact me with any questions. J knnifr Bistyga Project Manager Ahtna Marine & Construction Co. 2125 E. Atlantic Blvd.■ Pompano Beach, Florida 33062 ■ T. 954.568.0007 ■ F. 954.943.8550 www.ahtnamarine.com I Packet Pg. 78 7.C.a Tigertail Lagoon/ Sand Dollar Island Ecosystem Restoration Marco Island XII. Attachment D. Project permit plans and listing of permits • DEP Permit Number: 0401778-001-JC • USACE Permit Number: SAJ-2007-04224 • FWC Permit Number: LSNR-22-00119 Humiston & Moore Engineers Packet Pg. 79 4spnol;o ajnlipuadxa ay; puawwooaj pue anoJdde o; uoi;epueLuLuooaa : SL£hZ) Buipund leuo!4!ppy ao; 3senbaN - 40' 60'£ZOZ :luawLjoe;;y S O N N O ��y N U � ZO O M y N � �1iNN w O1 N N N w N w z z gz NCO ^a�a ag zoo viz w N o U N Z oMo z�U o7 1wOOU T g 0 o o N m U N O w VU N o U x N K W W N o w K N W OI NFL o�mm¢ Z Q 00 zoWl< oz-ix U g� \ o zw um N W z m QZ� w, 5I'M �Q� J W Z Z O Z U a J V Q W —w O W dO>K_NO3U�U o IV/1 w Ul\ wz o_I ww oz O N w r w w N w O Z m o Noxw H Nwo w o J o V Z N z z w o z o K Z w a w w U N o o o 3 o \~ o K Nfco >womwo<<,<ou w o g x O>Uowx V O w N w U <<� 4 n ZO Z w o a ow N w 3-� a �NMa�NMaNtD } O LL G m o... 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OUPed 6ullOVeW : 96£VZ) podej £ZOZ uef Sal jauVed su1483I.aeW :4uOwLl3BllV R M Q I N I a CD I Y U R a 4 i V, WOFt- F e 11.A 01/23/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: I LA Doc ID: 24397 Item Summary: Tourism Staff Reports Meeting Date: 01/23/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/13/2023 12:14 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 01/13/2023 12:14 PM Approved By: Review: Tourism Office of Management and Budget Tourism County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Christopher Johnson OMB Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 01/13/2023 12:14 PM Completed 01/13/2023 12:23 PM 01/13/2023 1:02 PM Completed 01/17/2023 9:47 AM Completed 01/17/2023 2:47 PM Completed 01/17/2023 4:16 PM Completed 01/18/2023 10:05 AM 01/23/2023 9:00 AM Packet Pg. 238 11.A.a Paul Beirnes DIRECTOR ACTIVITIES — Dec 1 - 31, 2022 TASK 2022 Strategic Planning Projects 21 Collateral Development 113 Staff Planning & Development 23 New Projects 5 Current and Upcoming Significant Strategic Initiatives Deputy Director of Tourism: The search for this role is ongoing. On January 19 the current search window concluded and currently reviewing applications. New staff accountant: With the recent restructuring of the business operations department, all financial operations and invoicing reverts back into the tourism divisions responsibilities. As a result tourism recruited a new staff member accountant to be able to execute this responsibility. This individual will begin their duties starting early February. Marketing Campaigns: The destination winter campaign launched on Jan 9tn and includes full takeover efforts in Chicago Jan 9 — Feb 5. Hartford takeover begins Feb 6 and will run through March 5. An always on core campaign will maintain presence in our top yielding markets with strong lower funnel media. this campaign will run from January 9 through August 27th within top spending markets and all Florida markets (Chicago, New York City, Boston, Minneapolis, Philadelphia, Milwaukee, Hartford New Haven, Atlanta, Miami -Fort Lauderdale, Tampa -St. Petersburg, Orlando, West Palm Beach, Jacksonville) Sports Complex oversight: Effective January 1, 2023 the Sports Complex transitioned under the oversight of the CVB in an effort to provide synergistic oversight on behalf of the county as well as aligned with the pace within the tourism industry. A search for a Deputy Director of Sports is paused under the direction of the County Manager's office. Chubb Classic: The Chubb Classic will take place February 13-19 and played at the Ritz Carlton Tiburon golf course. The destinations sponsorship of this event will include broadcast integration with more than twenty :30 second spots logo in all advertisements, logo inclusion within electronic scoreboards, and destination integration during commercial breaks in an effort to showcase the readiness and open status of the destination Monthly Activities Trade Shows / Tourism Industry Conferences • In December I had no presence at any trade shows. Tourism Industry & Intra-Division Meetings Packet Pg. 239 11.A.a • Attended a series of regularly scheduled meetings with RSW, Lee County CVB along with Eurowings and Southwest Airlines regarding the continued service and readiness of the destination by the airline in the months ahead • As part of the meeting with Southwest Airlines it was indicated that all destinations would continue service into RSW with nominal reduction of daily frequency between destinations. • Executed destination integration within the QBE golf tournament broadcast nationally featuring our destination within all broadcast elements • Represented the county as well as tourism division as voluntary judge for the Naples boat parade Staffing / Development • In the absence of a dedicated sports sales staff, I continue to facilitate in good faith much of the roles and responsibilities relating to the effective bridge between Tourism and the Sports Complex in order to ensure and avoid compression during peak season. • Conduct weekly scheduled one on one meetings with each of 10 current staff reports • Conducted assigned / required Collier University training • Monthly meeting with Deputy County Managers Dan Rodriguez Strategic Implementation • During the month of December had the opportunity to meet personally with new Commissioners Hall and Kowall to provide initial insight to the operations of the TDC Marketing / Public Relations/Communications / Sales • During the month of December the CVB worked very closely with the Naples Grande Beach Resort to execute a communication strategy locally, in state, and across the entire United States featuring the opening of clam pass by executing a B-roll release showcasing Santa in the destination during the days prior to Christmas getting a little rest and relaxation. • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications Packet Pg. 240 11.A.a Arts and Culture John Melleky —Arts and Culture Manager 12/01/2022-12/31/2022 TDT GRANTS AND OTHER GRANT PROGRAMS • Attended training and set up a new online system for grant applications and processing. • Set up timeline and webinar dates as listed below. TDT GRANT PROGRAM TIMELINE FY 2023-2024 CYCLE 01/23/23 Grant application portal opens at 9:00 AM. 03/03/23 Organizations can submit a draft application for review prior to the grant application deadline. Draft submission due by 5:00 PM. 03/10/23 Draft application reviews finalized. 03/24/23 Grant Application Deadline — 5:00 PM. April 2023 Grant applications are reviewed. 05/22/23 Grants approved by Tourism Development Council. 06/07/23 Grant contracts completed by organizations. 06/27/23 Grant contracts approved by the Board of County Commissioners. TDT GRANT PROGRAM UPCOMING WEBINARS 01/12/23 User and Organization Set Up 1:00 PM 01/19/23 User and Organization Set Up 9:00 AM 01/23/23 Grant Application Process 2:00 PM 01/26/23 Grant Application Process 10:00 AM 01/31/23 Financial Reimbursement Reports 9:00 AM GENERAL CVB PROJECTS Attended a zoom meeting with the Arts Events and CVB Tourism groups for the International Festivals and Events Association. Worked with the CVB team to improve use of our database — including utilizing account types, categories, and subcategories to describe accounts. Held various discussions with IDSS tech support to develop the best plan. • Created a list of possible new master tables for the team to review. Packet Pg. 241 11.A.a PUBLIC ART COMMITTEE • Created the public notice and board materials and held the December committee meeting. ARTE VIVA! - HISPANIC ART FESTIVAL • Developed ideas for next group meeting to discuss what worked with fall and spring events, and to begin discussing plans for FY 2023-2024. • Set meeting date for Jan. 18 and sent out a meeting invitation to the past attendees. • iARTE VIVA! Event Attendance am 12/05/22 Naples Art District — filming of pinata making for the Dec. 17 event. 12/12/22 Naples Art District- filming of team painting murals and making the Frida Kahlo sculptures with artist Ricardo Soltero. 12/13/22 Marco Island Center for the Arts — Viva La Ceramica exhibition opening. 12/14/22 Naples Botanical Garden —filming with Ricardo Soltero and La Calavera Catrina. 12/17/22 Naples Art District — filmed various artists to promote Frida Fest and the Naples Art District. Visited their Feliz Navidad Art Walk. OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Outreach to organizations includes meetings, introductions, and attendance at various arts and cultural activities throughout the month. 12/03/22 ORIGIANIZATION Naples Art Institute — Art in the Park 12/03/22 Collier County - Snowfest 12/06/22 Introductory meeting Christopher Eyre — Hurricane Ian Victims art event 12/07/22 Naples Ikebana Society — 501h Anniversary Conference and Lunch 12/07/22 Marco Island Historical Museum — New lobby Ribbon Cutting 12/08/22 Silverspot Cinema — Culinary event 12/09/22 Gulfshore Ballet - follow up from Art Heals event 12/10/22 Christmas Around the World Parade and Event - Immokalee 12/20/22 Collier Community Foundation — meeting to discuss grants and Art Heals Fund 12/28/22 Mercato — Introductory meeting to discuss how the CVB can help them promote their events with our programs. Packet Pg. 242 11.A.a UPCOMING STRATEGIC INITIATIVES • Implement training sessions and new grant process. • Finalize areas for database standardization and implement clean up project with entire team. • Build areas on the website for Arts and Culture organizations and work with them on detailed content, especially to reach out to individual artists and performers. Packet Pg. 243 11.A.a GROUP MEETING SALES REPORT Lisa Chamberlain, CMP — Group Sales Manager Reporting Period: December 1— 31, 2022 2021 2022 Number of Meeting Planner Contacts 84 in 2021 71 (vs. 56 in Nov; 85 in Oct) 73 Leads sent 23 leads sent (vs. 27 in Nov; 26 in Number of RFP leads sent to hotel 21,437 potential room Oct) partners nights 17,926 potential room nights (vs. $18,859,585 21,031 for Nov; 14,976 for Oct) Estimated Economic $20,417,869 Estimated Economic Impact Impact (vs. $10,887,412 in Nov; $325,825 in Oct;) Number of Groups booked 3 group booked 2 groups booked (vs. 6 in Nov; 3 in Oct) Total Room Nights/Econ. Impact for $441,239 direct 632 TRN $335,140, direct Period booked spending El; spending El; (vs. 1068 TRN in Nov; 581 total room nights $754,027 $605,363 direct booked spending El; 787 TRN in Oct; $213,157 direct spending EI) Number of RFP Enhancement (RFPE) 0 in Dec 3 For Dec (vs 6 for Nov; 1 for Requests 2021 Oct) 1 Mitsubishi Electric Automation April 2023 2 Am Academy of Addiction Psychiatry April 2023 3 Cirrus Owners & Pilots Assn COPA 2026 Number of RFPE's to Contract 0 in Dec 2021 0 For Dec (vs. 0 for Nov; 0 for Oct) Client Site Visits & FAM'S 3 in 2021 4 in Dec - Eskenazi Health (vs. 0 - all sites Foundation Lori Pearson cancelled in 2020) - FFVA 2024 Martha Tucker / Lisa Pacella ConferenceDirect 0 Q. a� Q: Cn E y �L O 11 r Q Packet Pg. 244 11.A.a - SEHOUA Regina Day Site Selection & Meeting Consultants - Outlyer Katie Williams and Sandy Diamond Hotel Partner Site Visits 4 3 (vs. 2 in Nov; 17 in Oct) (vs 1 in 2021; 6 in 2020 - 5 hotel/one DMC) Number of Shows Attended 0 shows in Dec 2021: 1 in Dec (vs 1 in Nov FSAE Meeting Planner Roundtable; 1 in Oct (IMEX) • Joined the CVB team on February 1, 2021 EVENTS ATTENDED QBE Event 12/10 Naples, FL Hotel & Hospitality Industry networking event Naples, FL SALES ACTIVITIES • Working with Randy Antik/Cathy Christopher/Suzanne re: Imagine Solutions sponsorship of March 2023 event • Strategic planning meeting with Outlyr - Sandy Diamond and Katie Williams re: Chubb Classic • Finalizing upcoming travel calendar for me and Midwest market representatives • Discussing possible pre -promote efforts with Heather Cain with FMI Midwinter event (possible welcome video from Paul for their Jan 2023 event in ORL) • We hosted several successful client site visits in December. Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. RFPs. 23 leads this month (vs. 27 in Nov; 26 in Oct; 47 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 12/1: Eskenazi Health Foundation Planning Visit with Lori Pearson Campiello/Escalante E/Bayside Seafood Grille/The Med/21 Spices by Chef Asif • 12/7: Webinar: Top Meeting and Event Trends shaping 2023 • 12/7: Florida Fruit & Vegetables Association FFVA 2024 Site Visit at JW Marriott Marco Island Lisa Pacella ConferenceDirect and Martha Tucker FFVA • 12/8: Incentive Research Foundation Webinar: Revisiting Decision Drivers • 12/8: Finalizing Registration for PCMA Convening Leaders for Midwest market • 12/13: Meeting with Regina Day re: SEHOUA future conferences Packet Pg. 245 11.A.a • 12/14: Leadership Florida at Innovation Hotel Letreze Gooding Taylor / Victoria Walther • 12/22: Strategy meeting with Sandy Diamond and Katie Williams with Outlyr OBSERVATIONS/TRENDS The recently released Downs & St. Germain Research on 2023 Travel Trends shares several key points that our destination is ideally suitable for. Wellness continues to be of interest for meeting attendees, as well as authentic experiences while in the destination. Remote work poses a challenge to team bonding and collaboration, and retreats are more important than ever. Our destination provides numerous creative options for team building to improve employee satisfaction. I urged our hospitality partners to please feel free to share any unique team building activities that have been well -received, or that we can cultivate into a rewarding activity, and we'll gladly add these to our options for our group meeting planners. Our group sales team has connected with several meeting professionals, especially independent planners, who continue to have mixed feelings on the current climate of the meetings industry. Meeting costs continue to increase, and availability continues to be a challenge. Third party, independent planners report that many of their clients are operating with less staff and they are being relied on to assist with administrative efforts, as well as the meeting planning component. Short term meeting lead requests continue to be submitted, and we always provide our partners with the opportunity to evaluate the business and see if they can find a hole to accommodate their needs. I requested that our hotel partners share any possible NEED DATES with our team, and we will continue to spread the word to clients that we are OPEN, and may have some availability options, despite this being our peak season. Not surprising, but lead volume has been a bit down: 27 in Dec; 26 leads in Nov vs. 47 leads in October. Perhaps due to Hurricane Ian, but also this time of year lead volume does usually decrease a bit. UPCOMING STRATEGIC INITIATIVES With the new FY23 upon us, we will be preparing Proposals to Attend for the key upcoming conferences on our calendar. Preparations underway to register, complete travel requests, etc to attend future events. We continue to keep our finger on the pulse of what meeting planners are encountering, as we are attending PCMA Convening Leaders in Columbus, OH in mid January, and look forward to learning from the IPEC (Independent Planner Education Conference) attendees in Memphis later this month. We will be attending Visit Florida's Florida Encounter in Palm Beach in early February. Our very own Maura Zhang will be a speaker at the SITE Global Conference in New York City, February 17-20, and she will also attend the Retreats Resources luxury client event held that week, as well. We will be maximizing our impact of our involvement with the upcoming Imagine Solutions 2023 Conference to be held in early March. Packet Pg. 246 11.A.a Naples, Marco Island, Everglades CVB GROUP MEETING SALES REPORT Synergy -Connect Midwest Reps 2021 2022 Number of Meeting Planner Contacts 145 150 Number of RFP leads sent 13 7 Number of Groups booked Total Room Nights/Econ. Impact for Period booked Number of RFP Enhancement (RFPE) Requests Number of RFP's to Contract Site Visits & FAMS Number of Shows Attended 3 2 RFPs Event Name Organization Maritz Global LPL Financial Events 2023 Advisor Inclusion Council 2023 Structural HelmsBriscoe Heart US Presidents Club New Holland CNH Industrial Winter Dealer Meeting UBS- Presidents Maritz Global Meeting Events Charter Customer BI Worldwide Service Leadership 2022 TD SYNNEX 2023 NHS Global President's Club Events Contact Stat Event Date Total e Room Nights Michelle Long OH May 15-17, 2023 82 Christine MN Cayko Jamie Mattes Cheryl Oswald WI Jennifer I MO Ludwig Debra Deneen MN April 6-12, 2024 156 March 20-24, 180 2023 May 6-9, 2024 869 May 3-5, 2023 262 Bryan Ganek IL June 9-18, 2023 1 737 t= 0 Q. a� U) E N 0 t— ti CD M N M N O N C fU 0 Q. a� .r Cn U 0 t— c m E t U a r a Packet Pg. 247 11.A.a SBU Peer to Peer Elanco Animal Michelle Quick IN February 3-6, 79 Health 2023 VIRTUAL EVENTS ATTENDED • Destination Reps Quarterly Meeting PROSPECTING and OTHER ACTIVITIES • Reached out by phone and/or email to all new leads • Reached out by phone and/or email to tentative accounts • Exhibited at Association Forum's Holiday Showcase 1200 planners were in attendance representing 561 organizations. • Invitations made to 50 planners for Destination Reps holiday event. LOOKING AHEAD • January 8 - 11, 2023 PCMA Convening Leaders — BQ • January 18, 2023 - SITE FL & Caribbean Theater Night - MZ • January 27, 2023 - SITE FL & Caribbean Board Installation - MZ • January 23 - 26, 2023 Northstar Independent Planner Conference - MZ • February 7, 2023 —American Hospital Association CVB presentation - BQ • February 17, 2023 - Retreats Resources Luncheon - MZ • February 17 - 20, 2023 - SITE Global Conference - MZ • March 14, 2023 — Destination Reps Blackhawks vs Bruins Client event - BQ • March 28 - 30, 2023 — GPS Meetings — Chicago, Chicago Suburbs and Minneapolis - BQ Packet Pg. 248 11.A.a Specialty Markets Michelle Pirre - Sales Assistant 12/1/2022-12/31/2022 PERIOD AT A GLANCE 2022 2022 Number of Travel Agent & Tour Ops Contacts 0 0 Number of FAM's/Site Visits 1 1 Number of Meeting Planners 7 8 Consumers 0 0 Number of RFP's Sent 7 8 Leads Sent with $246,944.077 potential EIC Number of RFP's Definite 1 2 RFPs definite with estimated $39,464.57 EIC Tourism Industry & Intra-Division Meetings Dec 1, 2022 - OSS Database meeting with CVB team. Discussion on cleaning up database and new tagging opportunities. Dec 1, 2022 - Meeting with John Melleky (CVB) and Gregory Delange with Tempest to discuss iDSS categories and account types. Dec 5, 2022 — Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues. Dec 6, 2022 —1:1 with department director to discuss LGBTQ, Destination Weddings & Small meetings. Dec 7, 2022 — OSS Meeting with CVB Team to discuss categories. Dec 9, 2022- Meeting with John Melleky (CVB) and Gregory Delange with Tempest to discuss iDSS categories and account types. Dec 5, 2022 — Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues. Dec 13, 2022 — Naples Pride Board Meeting — Discussion regarding FY2023 Naples Pride Marketing Plan and upcoming events. Dec 19, 2022 — Staff Training Meeting Dec 20, 2022 - 1:1 with department director to discuss LGBTQ, Destination Weddings & Small meetings. Packet Pg. 249 11.A.a Dec 22, 2022 — iDSS meeting to discuss DI EIC issues with EIC Calculator. Issue resolved new login created. Dec 26, 2022 - Dec 5, 2022 — Big Rocks meeting with CVB Team to discuss interdepartmental missions and issues. Dec 29, 2022 —1:1 with department director to discuss LGBTQ, Destination Weddings & Small meetings. LG BT The outlook for LGBTQ Travel is the same as years before as a resilient, adventurous market, who travels most frequently and spend the most on vacation according to various studies. There has not been much research done since the start of covid for this market. LGBTQ travel companies, agents report increased bookings According to USA Today article dated May 2021. LGBTQ tour companies and travel agents have a direct connection to LGBTQ travelers and report strong interest in and bookings of travel. "After (releasing) our entire tour schedule through the end of 2022, we saw our largest month of sales in our 12-year history," says Robert Sharp, co-founder and CEO of Out Adventures. You can read the entire article here. USA TODAY Destination Weddings & Honeymoons The CVB in conjunction with Paradise Advertising has several ad buys in the work for FY 2023 including: Equally Wed, Sophisticated Weddings, Grace Ormonde, Modern Luxury Weddings and much more. The average budget for a US wedding ranges from $28,000 to $35,000 (including an engagement ring). According to IBIS World statistics, the wedding services industry market is worth more than $60 billion in 2022 and is expected to grow by 2,1%. As the world changes, so do trends that affect the wedding industry. Click here to read more about US Wedding Statistics: 2022 & 2023 facts, figures, and predictions. Small Meetings Market The small meetings market is considered an optimal market for the destination. Small meetings in the industry are considered events with 100 attendees or less. In 2022 the CVB received a total of 814 RFP's. From those leads 363 were for small meetings and had a proposed combined EIC of $28,563,064.15. Although several events were canceled or lost to other destinations for various reasons, we continue to have the opportunity to book 116 events that are still pending. with an estimated EIC of $10,410,135.48. Of all of the small meetings leads, 27 events were booked in the destination, with a combined EIC of $1,088,009.12. The CVB will be reaching out to see if we can assist in getting those pending events booked here in our destination. Packet Pg. 250 11.A.a Current and Upcoming Significant Strategic Initiatives Jan 14th-15th — Chicago Travel and Adventure Show LGBTQ Pavilion with Frida Kahlo character photo ops, to promote Arte Viva, along with a destination giveaway incorporating our Chicago Winter take over. https://travelshows.com/shows/chicago/win-trips-show-specials/ Jan 27th & 28th — New York Travel & Adventure Show LGBTQ Pavilion — Partner Naples Pride LLC. Attending with the CVB. Entertainers for the Global Beats Stage include Broadway performers Todd Buonopane and Michael Buchanan's cabaret performance of various songs from upcoming theatre shows in our destination such as Jesus Christ Superstar, Camelot and much more. Packet Pg. 251 11.A.a PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power December 1-31, 2022 PERIOD AT A GLANCE December 2022 December 2021 / 2020 December 2022 Media Interactions 77 December 2021— 25 December 2020 - 19 Journalists/Influencers Hosted 1 December 2021— 3 December 2020 - 1 Journalists/ Influencer Activity: • Interview with Bill Kearney / Sun Sentinel newspaper Re: regional recovery status • Interview with Diana Biederman / Naples Daily News — re: Tin City updates and F&B Tourism Star award winners. • Interview with Paige Townley / SportsEvents.com re: PCSC and destination updates for January issue. • Interview with Christine Loomis / PreVue magazine re: updated meetings information for December issue • Influencer Vetting - Vetted Charlie Jacoby, influencer of Fieldsports Britain for potential FAM Visit in February. • Influencer vetting - Vetted Daniel Haddad social media influencer from Hungry Hong Kong and Christine Haddad blogger of christingc.com for potential fam and after vetting declined for low engagement rate and their main demographics not matching our goals. • Photo request - Dee Burdock/American Holidays, images for 2023 brochure • Photo request - Eric Strachan/Florida Weekly, images for article on Recipients of 2022 Paradise Coast Tourism Star Awards • Photo request - Ashley Meyer/ Palm Beach Media Group, images for Naples on the Gulf, The publication for the Naples Chamber of Commerce, 2023 • Photo request - Dahlton Bennington/ PROfound Planning, images for Incentive Registration website March 2023 • Photo request - Diana Biederman/ Naples Daily News, images for 2022 Tourism Star Awards Winners editorial • Photo request — Ceile/ Black diAMOND, images for social media Packet Pg. 252 11.A.a • Photo request - Lynn Alexander/ Coastal Breeze News, images for Press Release on Paul Beirnes being named as a 2022 HSMAI Top 25 Extraordinary Mind — request #1 • Photo request - Lynn Alexander/ Coastal Breeze News, images for Press Release on Paul Beirnes being named as a 2022 HSMAI Top 25 Extraordinary Mind - request # 2 • Photo request - Rachel Sheffey/ Collier County Museums, images for newsletters, flyers, and advertising around Collier County museums' associated exhibits "Cuba: The Natural Beauty" and "Aliento a Tequila." Hosted: • We hosted Angelica Kajiwara of Tinybeans, a family writer and hosted her for the Dolphin Explorer, Sun N'Fun Lagoon, The Zoo, a Wooten's airboat ride and a tour of the Rookery Bay Learning Center. Activity: • Imagine Solutions— implementing project sponsorship elements and reviewing PR opportunities to promote the destination to attending media • Attended BZP Communications Committee meeting. • Fact checked article for Samantha Roesler / Gulfshore Business — re: Paul Beirnes interview on regional recovery. • Coordinated details for ITZ Media filming for recovery videos at two locations- 5tn Avenue South and Naples Grande Beach Resort. • Reviewed BRIDES magazine editorial content opportunities for upcoming ad buys. • Finalized hotel call-arounds with Faneuil — no longer necessary to track as we are past our initial and extended recovery phases for the destination. • Contacted David Lester to obtain current information re: launch of Seafair yacht, slated for Q3 2023. • Forwarded photographer information to Linda Haserot / OPL Hotels for filming at The Capri Inn, which is new to their luxury collection. • Influencer campaign information forwarded to OPL Luxury Hotel Group re: 2023 marketing and PR initiatives. • Attended Chef's Table Menu preview at Spotlight Cinema- Re: launch of new menu • Implement sponsorship opportunities associated with the QBE Shootout golf event at Tibur6n • Attended SWFL Press Club Annual Meeting • Developed video segments promoting of the opening of Clam Pass boardwalk at Naples Grande Beach Resort. Distributed to media outlets. • Participated in PRSA webinar: New Rules for Earned Media in 2023 • Discussed PR opportunity for Fast Company magazine with Melissa Sherman/ Visitor Services Ah-Tah-Thi-Ki Seminole Museum — re: indigenous tourism Regional and International PR Initiatives: • Registration and preparation for attendance at Travmedia's International Media Marketplace in NYC on January 26tn • Registration and preparation to attend 2023 Visit Florida Huddle — populate media room with current destination information and set meeting with top tier meeting and travel journalists. Event is Feb 1— 4. Packet Pg. 253 11.A.a • Discussion with Anna Domingo and Amy Zocchi of international Luxury Hotel Association re: recovery assistance opportunities through the luxury hotel partners • Meeting with PR team for The Hampton Social and discussed hosting journalists and influencers and setting up insta-meets. News & Press Releases: https://www.paradisecoast.com/media-center/news-releases/paul-beirnes-executive-director-the- naples-marco-island-everglades-cvb https://www.paradisecoast.com/media-center/news-releases/naples-marco-island-everglades-cvb- announces-reci pients-2022-paradise https://www.paradisecoast.com/media-center/news-releases/paradise-coast-sports-complex-to- host-worlds-largest-youth-football https://www.paradisecoast.com/media-center/news-releases/disco-legends-kc-and-the-sunshine- band-evelyn-champagne-king-to-perform https://www.paradisecoast.com/media-center/news-releases/seafood-festival-benefits-community- reeling-wake-hurricane-ian https://www.paradisecoast.com/media-center/the-news/clam-pass-and-boardwalk-reopening-just- time-chrktmat https://www.paradisecoast.com/media-center/the-news/exploring-the-other-coast-naples-florida- open-travelers https://www.paradisecoast.com/media-center/the-news-news-releases/wildlife-filmmaker-and- conservationist-ands-casagrande-partners https://www.paradisecoast.com/media-center/the-news/next-chapter-the-ritz-cariton-golf-resort- naples-history-begins https://www.paradisecoast.com/media-center/the-news/marco-shines-2022-cvb-awards Website Listings, Events and Deals • Created, updated, or deleted 78 event listings for the website. Research shows that in December we had 8684 views on the events page. The events landing page for December moved up from the third most viewed page on the website to the sec77ond most viewed page. • Created or updated 4 deals on www.ParadiseCoast.com. o 1241 unique views from individuals searching deals. o Deals page views were down 26% compared to 2021, and down 27% for 2020 views. • In December we updated or deleted 19 business listing on the website. Packet Pg. 254 11.A.a Administration & Writings • IDSS database project — cleanup and streamlining content • Collated TDC partner and marketing reports • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in weekly Collier County PIO ZOOM call. • Prepared December TDC PR Report. • Drafted and reviewed December 2022 Coastlines Partner newsletter • Drafted and distributed "2023 Paradise Coast Tourism Star Award Winners". • Drafted and distributed "HSMAI Top 25 Extraordinary Marketing Minds, 2023" — Paul Beirnes, executive Director of Naples, Marco Island, Everglades CVB is a 2023 recipient. Destination Recovery Videos Here is a link to several short videos that were created to promote the destinations recovery efforts, the status of the destination as "now open for business" and the re -opening of the boardwalk at Clam Pass. https://www.cleanpix.com/cleanpix/portal/W1s4Z-nMD-eYc 2022_cct_ 1840_partner- stories- paul_beirnes I1080p) Packet Pg. 255 11.A.a X 2022_cct_ 1841 _partner_ stories_noples_botonica I_gor... ti M N M N O N C Cu O N Cn U H c m E t v a r r Q Packet Pg. 256 11.A.a Publicity Highlights (clips) F"* NEWS ] LOCAL NEWS > COLLIER COUNTY 11 VO 0 Clam Pass Beach reopens to visitors as some remain wary of post Ian water FOX 4 NEWS WEEKNIGHTS AT 5PIVI-6PN1.1OPM -11 PM By, Calvin LaWs Pwted of &i4 FM De€ 26 2022 arrofast vpvafed & W Pk Dec 26 2022 https://w .fox4now.com/collier-county/clam-pass-beach-reopens-to-visitors-as-some-remain-wary- of-cost-ian-water Packet Pg. 257 11.A.a Clam Pass and Boardwiolk Reopening dust In Time For Christmas a ...'M £4rn Pam RpDr rneg In CaBrr r raprrh TNriWror 56nrn is telatmithi; m aahar rrripar m milmime bcx "MW Gauniy v r[h 7r.1i;Wgrjpw ro(— ;wmfts wh4efHwdbeajiSanU+yes•able 1g�ecKwsw-re wllfaNedreiiwin eelemmrOriDaf'L5rh&brgatr". jghrim heLimimnalilrp, ri?!.?it FqTr at rKirre w the 1nA-ey ndebe'oF-e r uWEr wswxy dgw to a mirl- drmtranLpcmor. ihebeetnleSu3h.3few ra,- :urrdF%&beacnb*Tr4e lx-Ochvdlxw,,slhMI.oft:laIN[penFrkhW.Decenw*r 23.gm+huryeratt.e hck*rin. 'T1M d ddeh irg M C Wt P i i 8rid d3 id�yld bb&d-%=' is .3 Vak dA W ou t beautrfwi &IeSWaWn.` as r1 NLA Bearres As an acrn tar tt* carryrrNsrrtyc bola im i de r5 [ s ar%d vi s t on YW I Once s p ru be dldo- e8 a r#by Attie Tral l ey nd,e dlr m UO tile rriarrgc"s.ard eryov a stn'iped dap as one or aurfmst pmaWr beaches` ArsQrde%tQaDress rrtieasa as rare 0t1heffeoc rig. Maim GrowegeRsh Rt-�8rt *A 9.! b e ak-beare 7h f rtr uln O! a 81rhir ! 8 vb flre; t he NapltS G tbl `de bdbdrdrvh& ;re+� aefx+ce_ 1ra+IS7Urtm$ ��eiss Orr�:tlk TMan 1ME ��4f>r � 1� bracP. O�enng —hends, charm. Unibmtlei ar1d beach phme7. Vac re'!an will wo aorne back gLwil3L 1-� iheWiinlessend,slNaMnQraNeWa€C:aADefftrre.al wrM fiereaperwWaf resot'L RhOdo- i Fnd Bcadh Qpor Packet Pg. 258 11.A.a Naples Daily News t,JM Collier opens more beach access just in time for the holidays Clam Pass aid FffnderhtftBeadt, dnd&ep=kf zq ganVeare reopening lds Fnvis man tiayl- Dafly1esk3 neo— e]AG airZ ie- 772'M 1 upd.W 179 Pm Er o.c. bZ bars ® 0 r a A 7Wu more popular beach acmes points is Collier County an opening Friday just in time for the holidays: Clam Pass ParkEmch access at 465Seagate Drive and Vaudedialt Soeh.includsag the panting garage at tooVmderbih Reach Road.rill open according to Collier Cormtt- s parks and recreation department blare:Cit;_CouncilZN•asapKO',31h rj?iapl@s ier NnmermIcheath aamses havebeen closedforti n months after RmT(cane Ian detastatedSouthuest Florida on Sept. aS and -creaked dangen forbmchgaers. wed—d.,,.,G kph Lam-.Gre. P.N—&—Fah--Ca[a Omni. �efix .�t_4n ri Mo n tL—srfc phk— 5— mry •+1[�.i N�GTS +nbaal:. r tF d1n/s sa5' �. cM va b my r.+y Ask 1'fN�SPY Clean up and ivaUmrnar repairs are ongoing. Lo dermslk Park remains closed. It's being used as a staging area for beach grading by the Gaunt}-. The tram service on the Clam Pass board`eailc offeredbyNapies Grande Beach Resort also resumestrith the beach re -opening. . �:n Naples Rey migl�lmk like. 9MmiR4 � an icon for the community, both residents and visitors AU once again he able to enjoy the troll} ride through the mangrmk-s and enjoy a sun-f Hed day at one of our most popular beaches.' said Paul Beirnes, executive director of the Naples, Marco Island, Everglades Convention and VWtors Bureau (CYE). 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Grimm who is also the town's mayor, says now that most of the Hurricane Ian repairs are complete, "The town is open and working and hopefully we will get some people out here to enjoy it." Chokoloskee and Everglades City, two fishing villages -turned -travel -destinations that sit next to each other on the cusp of Everglades National Park and the Gulf of Mexico, have seen more than their share of hurricane destruction — most recently Donna in 1960, Wilma in 2005, and then Irma in 2017 and Ian in 2022. Irma bludgeoned the towns with 110 mph winds and 5 feet of storm surge. The storm also picked up mud out of thousands of mangrove creeks in the Everglades and deposited up to 20 inches of it in town, covering streets, playing fields and the interior of homes and hotel rooms. In the midst of Ian, as wind screamed against every surface and 4 feet of frothing storm surge rushed through town, it was unclear how bad the damage would be or if they would recover in time for high season. Packet Pg. 261 11.A.a But if you rode a bike through the two rustic towns today, two months later, it might seem like the storm never even showed up. "It's wide open," said Everglades City Mayor Howie Grimm, bragging that nearly all the businesses are up and running. "We had a blueprint with Irma, so we didn't wait around, we jumped in and went to work." In addition to being mayor, he runs Grimm's Stone Crab, Inc., on Dupont Street, where you can buy stone crabs by the pound and take them home. He also supplies crabs for many of the restaurants. The shop opened on Oct. 15 for stone crab season, and is running full throttle, he said. Grimm took office five days before Irma hit back in 2017. "Yeah, I hit the ground running," he jokes. "We didn't have as much wind with Ian, and we had 6 or 8 inches less water. So, in the fish house I'm standing in, we had three foot, just over the door knob. But it didn't have the mud Irma did. And we prepared for it." He and his team put water-resistant tiles on the walls and "sealed it like it was a boat, so no water got into the walls this time." Amy Beth Bennett/South Florida Sun Sentinel Howie Grimm rinses more than 300 pounds of cooked stone crab claws at Grimm's Stone Crab in Everglades City on Friday. Grimm, who is also the town's mayor, says now that most of the Hurricane Ian repairs are complete, "The town is open and working and hopefully we will get some people out here to enjoy it." "Everglades City — that's a region, you want to talk about some salty dogs," said Collier County convention and visitors bureau executive director Paul Beirnes, who has been keenly aware of how different tourism -driven towns along the west coast have fared. "If anybody can get back on their feet faster than anyone else, it's Everglades City." He said Hurricane Ian took a heavier toll farther north, taking on a "terrible personality" closer to Naples and north. Everglades City is some 60 miles from Ian's landfall, and was, in a sense, spared the worst of the storm. Fort Myers beach saw storm surge of up to 15 feet in some areas, with winds to 150 mph. In Everglades City, only a handful of businesses have not reopened, including the Circle K and the Post Office, which share a parking lot, and Speedy Airboat Tours, which the mayor said caught fire during the storm, and remains closed. Packet Pg. 262 11.A.a Rod & Gun revival The famous Rod & Gun Club, which is housed in an Everglades City building built in 1864, has hosted luminaries, from President Truman to famous author Ernest Hemingway. It's still standing, many hurricanes later, welcoming hotel and dinner guests. "The water came in extremely fast," said manager Taylor Caple of Hurricane Ian's impact. "We got about 5 feet of water." The main building, which holds the restaurant, and whose wooden walls are festooned with trophy tarpon and antique fishing lures and guns, is elevated about 8 feet above ground. "We're very fortunate that nothing got into the main building," she said. Their cottages, where overnight guests can dock their boats, are on ground level and took a hit. "We had to remove the floor, drywall, and pretty much completely remodel all 17," she said. "It was not fun but we got it done. We're pros after Irma." It took them only three weeks to finish and start welcoming guests again. She estimates that under normal circumstances, about 50% of their high -season clientele are from out of state, and suspects Ian's overall damage, especially to the beach areas closer to Fort Myers, may deter some potential travelers from up north. Occupancy has been "pretty good," she said. "We don't think it's going to be as busy as normal. We're not doing bad. We just had a huge group come in, a party of 60." Amy Beth Bennett/South Florida Sun Sentinel Patrons dine on the patio at the Rod & Gun Club in Everglades City. Looking back at the past few years of business, she said that the COVID pandemic really put them on the map for folks from Florida's east coast. "Every public boat ramp was closed down, but we have a private boat ramp so we were able to be open. Oh my gosh, our boaters were all from Miami, Fort Lauderdale, Boca. It was unreal. I've never seen our boat ramp so busy." Packet Pg. 263 11.A.a The Rod & Gun Club's restaurant goes all -in on both swamp heritage and local seafood. They've got frog legs (broiled, fried or blackened) and sauteed gator. But their hallmark dish, which they've been serving for 30 years, is the grouper a la Roxie. The chef broils the filet, plates it in a white wine butter garlic sauce with sauteed onions and tomatoes, and tops it with melted provolone cheese. Another menu highlight is the fried local lobster tail "loaded" with colby jack cheese, Cajun sauce and crumbled bacon. And of course they offer stone crabs. They'll also cook your catch if you've been out fishing. On the water Kayaking, one of the major draws of the area, may have actually improved from Ian's impacts. Dillon Griffin, a kayak guide who operates out of Ivey House Everglades Adventures Hotel, is out on the water every day, educating customers on the ecosystem as they paddle through mangrove creeks and oyster bars. Amy Beth Bennett/South Florida Sun Sentinel Jacob Lawson, of England, takes a photograph with his phone during a kayak tour with Everglades Adventures near Everglades City. He said they often spot dolphins, sea turtles and myriad wading birds. Griffin said that though the human world takes a beating, "Ian was mother nature's cleansing," of the mangrove creeks and oyster bars he paddles through. "It removed some of the debris that needed to be taken out." His company also offers kayak rentals, powerboat fishing charters and will take customers out on overnight kayaking camping trips into the remote 10,000 Islands. Packet Pg. 264 11.A.a Gator heads and a special hatchet South of Everglades City, in Chokoloskee, the historic Smallwood Store sits in about as vulnerable a spot as you can find, right on the western point of the island, facing the bay. The view is lovely, but dangerous in a hurricane. Owner Lynn McMillin's grandfather, Ted Smallwood, built the trading outpost in 1906, buying furs, hides and farm produce and selling the tools one needed to survive on the swampy frontier. Now McMillin runs the store as a museum of frontier life and a gift shop selling Everglades and Florida -focused novelties. Amy Beth Bennett/South Florida Sun Sentinel Remington Taylor, 2, runs to see his grandmother, museum director Lynn McMillin, of Chokoloskee, as Sam the dog lays on the floor at the Smallwood Store on Friday. "It's been a process of cleaning up. But we're in a lot better shape than when Irma hit. There were a lot of people that got devastated with the flooding, but it was not as bad. It was close, though." She's feeling the ripple effect of the destruction upcoast, though — some of her souvenir and T-shirt wholesalers lost everything in their warehouses, so she's had to find other sources. "There are just things I'm not going to sell," she said, "But I've got the gator heads!" Turns out she's got an inside source — her granddaughter lives on a gator farm. Other than gator heads, she said one of the main attractions is a Coke machine from the 1940s that still works. "Everybody gets a kick out of the fact that they can go get a Coke out of it," she said. Packet Pg. 265 11.A.a Amy Beth Bennett/South Florida Sun Sentinel Beth Mulrine feeds Sam the dog a treat at the Smallwood Store in Chokoloskee on Friday. The store also offers powerboat tours in Everglades National Park, and they shuttle people out to islands for camping. She also runs a two -bedroom rental cottage a few feet from the water. "I have the best snook light on the island," she boasts. "At night on a slack tide, it's a lot of fun." There's also a beloved food truck, Boat Wreck BBQ and Seafood, which sets up in the store's parking lot. Seafood changes by the day, depending on the catch, and they serve a local favorite, smoked mullet. 0 Q. a� Cn E N �L 0 1 ti as M N M N O N C CU 0 Q. a� CU 4. Cn U H C m E M v a r r Q Packet Pg. 266 11.A.a Amy Beth Bennett/South Florida Sun Sentinel Brittany Daffin, of Naples, with her 18-month-old daughter, Dallas Daffin, share ribs and sweet tea from the Boatwreck BBQ and Seafood food truck outside of the Smallwood Store in Chokoloskee. Of her family's store, she said, "It's been there for over 100 years and it has come through like a champ. I don't want to brag too much, but I'm awful proud of it." Her grandfather first built the store on the ground but raised it on pilings almost 100 years ago, in 1924, after a storm. Still, when a hurricane comes through, "It's very nerve wracking." During Irma, her pool filled with 4 feet of mud along with a refrigerator, a tree, and tropical fish she thinks came from Cuba. "That was a horrible mess to clean up," she said. Packet Pg. 267 11.A.a Lynn McMillin lashed a hatchet to one of the pilings of her Smallwood Store during Hurricane Ian. As a good luck charm, the hatchet is meant to split any storm and force it to go around one's property. McMillin said she has a hurricane tradition she picked up from a family friend, Seminole chief James Billie. Lynn McMillin lashed a hatchet to one of the pilings of her Smallwood Store during Hurricane Ian. As a good luck charm, the hatchet is meant to split any storm and force it to go around one's property. During a previous hurricane, he lashed a hatchet to a chickee he'd built on the property. "I said, 'What the heck are you doing?"' Billie explained that the idea is that hatchet splits the storm so it goes around the property, like a good luck charm, keeping it safe. "So I put a hatchet on a piling down at the store every time," she said. "It makes me feel a little bit better at night." This story was produced in partnership with the Florida Climate Reporting Network, a multi -newsroom initiative formed to cover the impacts of climate change in the state. Copyright 2022 WUSF Public Media - WUSF 89.7. To see more, visit WUSF Public Media - WUSF 89.7. Packet Pg. 268 11.A.a III WF1� Public Radio forthe Space Coast .Ff Stone crabs, Bator heads and tourism: Rustic fishing towns bounce back after Ian I WFIT Florida Stone crabs, gator heads and tourism: Rustic fishing towns bounce back after Ian yahoo."news Best travel options to vacation on Florida's west coast after Hurricane Ian Bill Kearney, South Florida Sun -Sentinel Sun, December 11, 2022 at 7:00 AM-9 min read Southwest Florida's famed vacation spots — Naples, Captiva and Sanibel Islands, Fort Myers Beach, Pine Island Sound — have long been escapes from Florida's more bustling east coast. Those areas also bore the brunt of Hurricane Ian's brutal wrath on Sept. 28, enduring winds up to 150 mph and storm surges, in some areas, up to 15 feet. Statewide, at least 148 people died from the storm, mostly in coastal areas. The aftermath in Fort Myers Beach looked like a war zone, while other areas were more fortunate, and are well on their way to recovery, if not already open for business. If you're interested in supporting Southwest Florida's economy post -Ian, here's a look at the status of recovery, and your travel options in the coming months. Packet Pg. 269 11.A.a Naples area Some 30 miles south as the crow flies from Ian's landfall in Cayo Costa, Naples was pummeled by up to 12 feet of surge, but has recovered relatively quickly. "Everything's looking almost back to normal," said Collier County convention and visitors bureau executive director Paul Beirnes. "Golf courses are all up and running, ready for season," he said, but noted that "there are probably some golfers that are happy that their arch nemesis tree is gone." Beirnes acknowledges that the storm became more violent farther north, and those areas may not be as far along in terms of recovery. But in Collier County, he says 89% of the hotel rooms are open and operating, and that only two hotels are still in limbo. One is the Ritz Carlton, Naples, about 10 miles north of downtown Naples. "They are right on the beach, and they took a significant hit," Beirns said. "Word is they're probably [opening in] spring or summer." The other property currently closed is La Playa Beach & Golf Resort, a mile or so north of the Ritz Carlton, and also right on the beach. He said it's set to open in about a week. As for downtown Naples, "Everyone's favorite restaurants are open," he said. Lee County Lee County, home to Fort Myers Beach, Sanibel and Captiva Islands, as well as Pine Island, Matlacha and Cayo Costa State Park, was the bullseye for Ian. Beaches are not technically closed, but the Florida Department of Health in Lee County has issued a countywide precautionary swim advisory for all public beaches and swimming pools. The advisory urges the public to not enter the water due to the possible increase of waterborne illnesses. Sanibel and Captiva Islands Sanibel and Captiva Islands are currently closed to non-residents, but according to Sanibel officials, unrestricted access to Sanibel will begin on Jan. 2. The causeway to Sanibel, which both islands rely on to get to and from the mainland, was washed out during the storm, and a temporary causeway allows residents, supplies and cleanup crews to enter and leave the islands. Tamara Pigott, executive director of the Lee County visitor & convention bureau, said debris removal is crucial, and additional traffic might be a hindrance. She said Sanibel's city manager predicted 80% debris removal by Dec. 23. Despite the limited customer base, 'Tween Waters Resort & Spa on Captiva will be open to all guests on Dec. 17, according to their website, Fort Myers Beach This barrier island was decimated by Ian, and is in recovery mode. There's also a curfew for non- residents using the bridges on and off Estero Island, where Fort Myers Beach is located. The bridge at the north end, Matanzas Pass Bridge, has a curfew from 8 p.m. to 6 a.m. The southern bridge over Big Carlos Pass has a curfew from 8 p.m. to 6 a.m. Packet Pg. 270 11.A.a Despite the setback, there are a few spots beginning to open. As for places to stay, Latitude 26 Waterfront Resort & Marina has three locations but the two on the waterfront are currently closed. Their inland location, 2 miles from the beach, at 17863 San Carlos Blvd., is open for business and has bike rentals and a heated pool and 26 rooms. The on -site marina is still under repair. The Pink Shell Beach Resort & Marina at the north end of Fort Myers Beach, one of the more famous resorts on the island, is a good example of the challenges faced by properties that are still standing. In an email, resort spokesperson Katja Kunz said the resort is opening with 43 units on Dec. 19. The units will go to displaced residents, relief workers and construction workers. "We are not renting to resort guests as we do not have any amenities," she wrote. "The resort just got all utilities back over the last couple of weeks, and we have one building that will be ready to house the above -mentioned guests. There is a real need for housing, and we are trying to be part of the solution." It will be a long road to full recovery. "We are hoping to have another 60 rooms available by the end of January," wrote Kunz. "We are working diligently on getting at least one pool put back together but of course there is a material/part shortage. We are looking at a year or two to be a fully functional resort again." Sun Palace Vacations rents out investment homes on Fort Myers Beach. Prior to Ian, they had 130 properties, but lost 40% to the storm. They anticipate opening eight to 12 homes after Jan. 1. Marketing director Valerie Moessner said the company is shifting their business model for the time being from weekly stays to extended stay for contractors, displaced homeowners or past guests who want to be there for a month or so. As for things to do, Copacetic Sailing, a sailing charter company, reopened on Nov. 5 and is offering a variety of two- to eight -hour sails, including morning yoga sails, full -day outings and sunset sails. A few dining establishments are open as well. Pink Shell is running a lunch buffet at $14.99. Bayfront Bistro, at 4761 Estero Blvd., sits on the bay side of the island, has ample outdoor seating, and serves items such as tuna tostada (ahi tuna tossed in sweet garlic chili, wakame, sweet soy, wontons, wasabi and ginger), Bistro Loaded Fries (cheddar, chives, bacon, and pickled jalapeno, sour cream) and grilled cobia, blackened with chunky tropical pineapple salsa. Wahoo Willies Tiki Bar & Grill, another eatery on the bay side of the island, is open and plating items such as blackened mahi bites, tripletail fish sandwiches and fried chicken sandwich with sriracha honey aioli. They've also got live music daily. The Yucatan Beach Stand Bar & Grill, at 250 Old San Carlos Blvd., is operating a full bar, smoked wings and street tacos. Mainland Fort Myers On the mainland in Fort Myers, Pigott said it's "almost back to normal" and predicts most shops and restaurants will be open by January. Packet Pg. 271 11.A.a There are some properties — mostly larger hotels — ready for guests, but the amenities won't be the same. The brand new Luminary, a Marriott Signature hotel in downtown Fort Myers, sits on the Caloosahatchee River, was unaffected by flood waters and has 243 rooms. Other large mainland hotels that are open include the Sanibel Harbor Marriott, which sits at the base of the causeway leading to Sanibel Island, and the Westin Cape Coral, which sits on the waterfront at the mouth of the Caloosahatchee River. The Hyatt Regency Coconut Point, just south of Fort Myers Beach on the mainland, is an example of how properties are adapting. Their pool is operational, but their lazy river is closed for the time being. Open attractions in Fort Myers include a slew of breweries: Downtown, Coastal Dayz has live music and 16 brews on tap, including Whitecap Winter Ale, made with cinnamon, nutmeg, clove, and allspice. Millennial Brewing, also downtown, has 14 beers on tap, including a fruited sour called Kiwi Lemonade, and Spruce Bigelow, a pale lager. A bit farther inland, Fort Myers Brewing Company is pouring dozens of beers, including Keg Nog Stout, and Apple Strudel Ale. And Point Ybel Brewing Company has a roster of 15 brews, including a 14% ABV barleywine brewed with local black mangrove honey and aged over 2 years in Irish whiskey barrels. List Distillery is also open, but tours and tastings are by reservation only. Pine Island and Matlacha If a waterfront holiday is a must, consider something on Pine Island Sound, the large bay between the barrier islands and the mainland. Pine Island is open to the public. At the northern tip of the island sits a smaller island, Bokeelia, where Beach House Lodge Bokeelia, a rustic wooden lodge with five suites and rooms holding up to 22 guests, sits right on Charlotte Harbor, and is taking reservations. A bit down the narrow sandy road sits the quaint Cap'n Con's Fish House, offering a limited menu, including burgers, fried shrimp, and fish baskets and sandwiches. The most popular item these days is the grouper basket, grilled or fried, and served with French fries and coleslaw. The Lazy Flamingo 3, a bar on a nearby marina, is also open. Back on Pine Island, the well-known Tarpon Lodge, which looks out onto Pine Island Sound, has some 20-odd rooms ready for season. Another well-known Pine Island Sound property, which you can only reach by boat, Cabbage Key Inn and Restaurant, is also open. Both properties have relationships with local inshore fishing guides who know the local ecosystem well. In the middle of the island, barbeque joint Fine Swine is plating apps like flash -fried pork belly bites smothered in apple pie barbecue sauce, and entrees such as brisket and specials: 16-ounce rosemary crusted prime rib with roasted garlic mashed potatoes. Packet Pg. 272 11.A.a Down in Saint James City, and the southern end of Pine Island, there are some bars open: Froggy's Bar & Grill and Low Key Tiki. The quaint town of Matlacha was hard hit by Ian. Though the storm knocked out of the bridges, a temporary bridge is up and functioning, and a few spots are open. The Perfect Cup, a coffee shop with their own roaster, offers a full breakfast and lunch menu, and Italian restaurant Miceli's, said they are offering most of their menu, but it changes daily based on supply. Packet Pg. 273 11.A.a GULFSHORE BUSINESS. SOUTHWEST FLORIDWBEST VIEW OF BUSINESS Collier County tourism continues to thrive as most hotels reopen 5Y 5. 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'rhm Im&mm1 f y nL Lvrebym +b. laves*nL mi .�.1rmUI&Ikml Lr"Ril rlHr Packet Pg. 275 11.A.a About Us CorNactUs. /dverbee 5ubscnRe e•Ed6on St Sr Lr } Why the #ii1: � 30Z cCoastaIBREEZE., «� � � ram�?� Paul Beirnes Named 'Top ' Extraordinary Mind St bmifti Shrs ego % PeuL 9eirnes, EmftiNe DireMr, Neplet�, -talarDudmy Df Xrpk;Now shnd,Efodes EYB f it a $ 0 Q The Naples, Miarco Island, Everglades CVB is honored to- announce that Pau[ Mores, Executive Director, has been named by the Hospitality Sales & Marketing Association innernatianal I HSMri AI) as one of the "Top.25 extraordinary Minds" for 2o22. This is the loth year HSMiA[ has cornpiledthe List, which annually recognizes exemplary achievement and Leadership in the ho5pitalitysales,marketing,revemre Dptimiaation and distribution. "The `7op25' isour annual hot list that celebrates sales, marketing, revenue optimizatien,and distribution leaders and Lnnovators in our industry," said RobertACilbert,CH-ME, ❑ M, President and CEO of HMAI. "Throughout the pandemic and into the recovery, these extraordinary prafessionaLshave risen to each challenge and met unprecedented circumstances with creativity, strength, and ingenuity. These leaders are empowering reartreTy " 9eirnesishighly a mmplishedasaninnovat:vedestinationrnarketingandbrandstrategist who has consistently demonstrated the ability to elevate the performance of global. travel brands. His career includes leadership rules with The Wall Disney CDmpany, Visit Oierido-, HILtDn WDrldwide and currently, as the Emcudve Director of the Naples, MarED Island, Everglade CVB since 2020. Additionally, he serves on the Board of Directors of the Florida Restaurant & L.adging Association, Florida Gulf Coast University President's Advisors Circle on WoFkforceand Economic Development and is a recipient of the 2022 HOW president's Award iRecavery Campaign). Paul holds a Bachelor ofArts degree from the 1l3civersity of Guelph in Canada. "I am extremeLyhonored tobenamed ane afthe "Top 25Extramclinary [kinds" for2022 by H5M U To be included an ODE this aut5tandinggroup of strategiE and visionary marketing leaders is an undeniable privilege," said Paul Beirnes, EmEutiue Director, HapLes,Marco Island, Everglades a-B. -The challenges each of us embraced over the past fewyears whether a pandemic, economic uncertainties or navigating strategies no- reflect a remarkable reQWDFy post -Hurricane [an, we have all turned setbacks into mmebacksfor aurorganizations, teams, and destinations_ [ look farwardto-the knowledge -sharing and camaraderie that being part of this group will bring." The "Top 25" will. be honored in person at a reception at the JW Marriott LALLve in Los Angeles on February2}The recepdon will be held in conjunEdon with the HSVLAiAdrian Awards Celebration, which reragnixesthewinners of the Largest and nLastprestigious competition in global travel marketing Packet Pg. 276 11.A.a Coasta[BREEZE Marco "Shines" at 2022 CVB Awards I Events I coastal breezenews.com Marco "Shines" at 2022 CVB Awards Bub I•ICC Alle -, -.Li. pec 5, 21. ft ow! i 0 1 1 Master NaWr.LiA Sob 15ccon Ma wirh Envimnrrentat 5 iemist captain Ed Farr, showing otrthe oclp h in Explornr's award For best "Eco Adventure.' Suhnnir d Phc+- f W■ a 0 Q "And the wriner is" was hailed through the banquet hall at the Naples Grande Beach Resort fourteen times on November 21st as the 2022 Paradise Coast Tourism Star Awards were presented. These "Shining Stars" of hospitality, restaurant, sports, arts and culture, em adventure and more were recognized for their superior quality to enhance the decisions to visit southwest Florida. opening remarks were presented by the Paradise Coast ConventEon and Tourism Executive Director, Paul Beirnes. He joined the team in December2020 and delivered a positive message regarding the future of the Naples, Marco Island and Everglades regions_ Paul's experience is second to none, having worked as Director of Destination Marketing for the Hilton group, 16 years as director of Global Marketing at Visit Orlando and 10 years in leaders hip roles at Disney's Marketing Division. Paul Reimer with Marea Isla-ti,.enLei' fa r the :U is J)@rectar, Hyla Crane. The Arc Center wan the "Arts and Culture Aivard." Q Packet Pg. 277 11.A.a FLOP,IDAWEEKLY ON THE MOVE December 15, 2022 SM.TI I Randy Smith, CEO of Naples Transportation & Tours, has won the Naples, Marco Island & The Everglades Convention & Visitors Bureau Tourism Leadership Award for 2022. The 2022 Paradise Coast Tourism Stor Awards sponsored by the Naples, Marco Island, Everglades CVB, took place recently at the Naples Grande Beach Resort. The event recognizes excellence and outstanding achievements made by individuals within the tourism industry in Collier County. Randy Smith grew up in Southwest Florida when his family moved to Marco Island in 1974. In 1990, Smith began his tourism career in Naples when he took over Naples Trolley Tours, which had two Trolleys and three employees. Under Mr. Smith's leadership, today Naples Transportation & Tour (parent company of Naples Trolley Tours) has 66 vehicles and over 100 employees. Three businesses operate under the brand of Naples Transportation & Tours: Naples Trolley Tours, Everglades Excursions and Segwoy Tours of Naples. In addition to being the CEO of NT&T componies, he is also a Director of the Hoffmann Family of Companies where he oversees acquisitions. Packet Pg. 278 11.A.a douthernGOLF.com December 2022 The Ritz -Carlton Resorts of Naples have been at the forefront of luxury travel on Florida's Paradise Coast for two decades, and over that time have become a standout destination for discerning travelers and golfers. With a fresh new name that encompasses a broader experience, The Ritz -Carlton Naples, Tiburon is committed to its future with resort enhancements to be unveiled over the next few years including a new restaurant concept and guestroom renovation. "The Ritz -Carlton Naples, Tiburon has become more than a destination for golfers, and the investments being made towards the future of the resort exemplify the commitment to our current loyal and future guests," said Jenny Piccione, General Manager at the resort. "This is just the beginning of the exciting future ahead for the resort, as we continue to introduce refreshed spaces and inventive guest experiences, coupled with our legendary service." Drawing from the natural beauty of the Audubon Cooperative Sanctuary surrounding the Ritz -Carlton Naples, Tiburon, the nationally acclaimed architectural firm of Parker Torres Design will incorporate the natural aesthetic throughout the resort. Guestrooms and suites will become a harmonious haven with earthy tones complemented by opulent finishes creating a dramatic yet tranquil setting. Upon arrival, guests will note the essence of Florida's signature palm trees and flora brought into the resort with the new signature scent, Swaying Palms, evoking the luxury found in the natural settings around the property. Exterior changes are already underway, with the repainting of the facade to a soothing toasted cream hue, which will be complete in early 2023. Packet Pg. 279 11.A.a Ritz Carlton Tiburon The latest chapter in the resort's transformation complements the recent unveiling of an enhanced poolside experience including luxury cabanas, dedicated family pools, and an immersive water feature, The Reservoir, with a 600 foot lazy river as well as a Latin American inspired restaurant, Ria. The Forbes Four Star, AAA Four Diamond Ritz -Carlton Naples, Tiburon is renowned for its exceptional personalized service, inventive cuisine and luxurious accommodations with panoramic views of the Troon managed adjacent Tiburon Golf Club with 36 holes of Greg Norman -designed championship golf. The Tiburon Golf Club hosts three major professional golf tournaments annually including the recently completed QBE Shootout. The 295-room Mediterranean -style resort, ranked as one of the top hotels in the U.S. by Travel & Leisure and U.S. News & World Report will be unveiling newly renovated rooms in 2024. Providing an unmatched culinary program, which takes guests on a gastronomic journey around the world, the resort features four unique dining destinations, a new American brasserie concept set to debut in 2023 alongside the new Ria. For more information about The Ritz -Carlton Naples, Tiburon please visit www.RitzCarlton.com/tiburon or call 239-593-2000. Packet Pg. 280 11.A.a DECEMBER 2022 DIGITAL & SOCIAL MEDIA REPORT - BUZZY FORD DECEMBER 2022 2022 2021 Twitter Accounts (3) Twitter Tweets & DMs Sent: 15 Twitter Tweets & DMs Sent: 71 Engagements: 150 Engagements: 381 Link Clicks: 13 Link Clicks: 59 Followers Gained: 54 Followers Gained: 70 Impressions: 4,714 Impressions: 12,779 Facebook Accounts (5) Facebook Posts Sent: 29 Facebook Posts Sent: 114 Engagements: 17,632 Engagements: 100,043 Link Clicks: 2,689 Link Clicks: 16,968 New Fans: 64 New Fans: 364 Impressions: 1,270,985 Impressions: 1,984,030 Instagram Accounts (3) Instagram Media Sent: 19 Instagram Media Sent: 95 Engagements: 1,563 Engagements: 1,311 Followers Gained: 79 Followers Gained: 216 Instagram Impressions: 254,487 Instagram Impressions: 48,224 CrowdRiff 7.3k interactions and 21k views 18k interactions and 37k views ThresHold360 70,288 Views / 121,182 Engaged Views Data not available Notable Tasks • QR Code development • Facilitate FBU destination information booth • Capture video & images for Clam Pass "Santa" promotion • Update website media center with various PR & publication initiatives • Capture images for the website home page, showcasing the destination's "Resiliency in Action." • Coordinate JW Marriot live webcam feed for the website • Produce photo & video assets for Social Media Marketing. • Conduct inventory of IT assets • Update various partner listings • Write monthly Coastlines article • Provide video assets for the DiaMonde team • Distribute post -storm initiatives • Produce photo & video assets for Arte Viva marketing • Update & publish destination Holiday Events article • Accumulate User Generated Content of the Destination for Social Media Marketing. O Q. a� U) N O ti CD M N M N O N C fU O a� CU Cn U H c m E U a r r a Packet Pg. 281 11.A.a • Conduct weekly Social Media Content Meetings • Update the "In the News" section, highlighting various destination coverage. • Renew Website Domains. Packet Pg. 282 11.A.a TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero — Global Sales Manager December 1 - 31, 2022 PERIOD AT A GLANCE 2021 2021 Number of Travel Agent Contacts 114 707 Number of Tour Operator Contacts 1 0 Number of FAM's/Site Visits 0 1 Number Trade Shows Attended 0 0 EVENTS RECAP Florida Plus Webinar This webinar is part of the Travel Weekly media buy in which we participate each year. This is a must to keep our brand top of mind with travel professionals that actively book Florida. We had 703 registrants and 444 live viewers. In addition, we appeared in the Travel Weekly Florida supplement that came out the day before the webinar. The webinar lives on their platform for travel advisors to view at their convenience for a year this gives our brand year-round coverage. We received 100% of the leads and all were invited to become Florida's Paradise Coast Specialists. Other CVB's participating were Palm Beach CVB, Visit Lauderdale and Visit Orlando. Audience Details Report Er 1584986-Flonda PLUS �,m,.., vnrmzz uzu,�ae vin uw btenm.: nmrmzz aa:lsaevx, nnsrzuz2 o._s9:z«N br,srn,�rt FLORIDA'S PARADISE COASTTHE SON IS STILL SH I N rHG oN FLORIOA'S PT RA 03 SS COAST moNym. adFwy� . 3 47D 336a- ants Viewers uu��"n�r wp 1 Gu4 ai.xs�.uvw:lmd plax Mx rwnJ,�M1 nbM mconbkvd c.[o'svx aelle::�.flesa u�mondcmne�xfc� odeti- � Lwe 434 61.7x � SimLive 0 Y�Yonowaila MwY wsryJai i:en vi!>�rc'.v an3mM 1xduCwssLP N',�•k�[:G�rto� LNe+6D 10 1.495 � I.IVe+Op +$ImLNe 0 ��> �As"[�l �yi�vbm�An, lcnJv:f -.wxC � decirivan tr.�k rmi�w.dcaR:.�i wcF. DD 26 37% Live+Sim Litre OD+Si.Uve 0 0% NO Show 233 Packet Pg. 283 11.A.a Meetings/Activities Daily coordination of our German, UK/Ireland and LATAM offices as it relates to approvals, Purchase Orders, Exemptions, tradeshows, budgets, advertising and promotions. December 6 —The State of the American Traveler December 7 — LATAM revised marketing plan review with Tomas Penna December 8 — Breakfast meeting with LADEVI to discuss LATAM guides December 9 — QBE Shootout December 14 — Miles Partnership: The Year in Review and the Years Ahead December 29 - 31— Maria Laura Romero (ARG rep) visit. Travel Agent Academy — Florida's Paradise Coast Specialist update December 1— 31, 2022 Enrollments: All -Time 633 COUNT .I.1 Graduates Unit 1: All Time B 345 UNIT 1 COMPLETED Enrollments, YTD 8 COUNT 'ICI Graduates Unit 1: YTD 5 UNIT 1 COMPLETED Upcoming Strategic Initiatives: January 26 — 30, 2023 Travel & Adventure Show — NYC Feb 2 — 6, 2023 Florida Huddle Enrollments: Selected Date Range 33 COUNT Enrollments: Last 7 Days 7 COUNT 11 Graduates Unit 1: Selected Date R... 'ICI Grai&atcs Unit 1: Last7 Days 23 5 UNIT 1 COMPLETED UNIT 1 COMPLETED t= 0 Q. a� E N �L 0 ti as M N M N O N C CU t= 0 Q Cn U H E t V a Q Packet Pg. 284 11.A.a LATAM S.QMr0MJq0UP.SI BRAZIL TRADE & PR ACTIONS • 21 Travel agents trained • 20 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 24 Media Calls Strategies in Progress: • Search for opportunities of non -cost trainings in travel agencies and operators in Sao Paulo. ARGENTINA • Actions with Trade: 13 Sales Calls / 3 Training offered • Actions with Media: Trip to Cordoba to hold meetings with journalists to talk about the destination and the possibility of doing things with Copa, since they have a very good relationship with the airline and they have direct flights from Cordoba. CHILE 0 12 targeted sales calls to promote & develop the Paradise Coast 0 18 Successful Contact • 2 Post Instagram • 1 mailing • 3 New Joint Ventures to create new activities. COLOMBIA During the month, the team conducted 10 meetings focused on appreciation and emphasize on local's team disposition to support any idea/ project that can lead to joint actions for 2023. In addition, 12 maintenance sales calls were conducted, reaching a total of 40 travel professionals. Activities to developed in January: 4 e-flyers will be sent to AVIAREPS Colombia's database. Reach: aprox. +2.1K leads per mailing. Total reach 8.4K MEXICO • 10 Targeted sales calls to promote and develop the PC • 4 Media Meetings • Product development: Packet Pg. 285 11.A.a Packages to Naples with Price Travel and Ya Vas Volaris Strategies in Progress: Webinar with Viajes de Gala Webinar with Operadora Concierge Monthly report highlights to Finance: • 4 packages with wholesalers • 10 sales calls Packet Pg. 286 11.A.a UK & IRELAND ACTIVITIES - Dec 1 - 31, 2022 OMMAC Ltd Highlight of the Month Visit USA Ireland Annual General Meeting, Dublin, 6 December 2022 We attended the AGM and received a warm welcome from the Irish members for attending. Since the US travel ban was lifted in November 2021, the Irish market has recovered strongly. This recovery has been facilitated by: • Strong underlying Irish economy • High-level of personal savings amassed during the lengthy COVID lockdowns • High level of COVID vaccination throughout the population. • The removal of the requirement for pre -departure COVID testing in June 2022 was also crucial in increasing market confidence. Most of Ireland's pre -pandemic airlift was successfully restored in 2022. During peak season, 16 cities in the USA are being served with direct routes from Ireland, which equals pre -pandemic levels. Most of Ireland's pre -pandemic airlift was successfully restored in 2022. Visitation from Ireland to the USA has rebounded robustly. • EU forecasts Ireland GDP growth of 7.9% in 2022 and 3.2% in 2023 • Bank of Ireland economic barometer shows consumers and business confidence still robust, but not as strong as 2019. • Inflation: EU forecast 8.3% for 2022 with reduction to 6% in 2023. • Ireland well placed for continued travel market recovery in 2023. • Dublin currently 5th largest transatlantic hub in Europe behind London Heathrow, Frankfurt, Amsterdam and Paris Charles de Gaulle. We had the opportunity to address the meeting - Oonagh delivered an update on Florida's Paradise Coast — highlights below: • Thanked members for their unwavering support following the impact of Hurricane Ian on the region. • Explained resilience of the destination is huge and very fortunate to have great support. • Hotels are almost 85% operational. • Occupancy is difficult as they are accommodating construction workers and displaced families. • Reach out if anything is required. • Looking forward to working with you all in 2023 to drive increase visitation Packet Pg. 287 11.A.a Above Left L-R Oonagh, Paradise Coast UK & Ireland with Tony Lane, Visit USA Ireland; Tryphavana Cross, Vice Chair and Julianne O'Leary US Embassy Ireland. Above Right: Oonagh with Tara Magee, British Airways, Ireland Above: Oonagh addressing the meeting with Destination update Packet Pg. 288 11.A.a UK & Ireland Market Update 2022 was officially the year that the world opened back up. After nearly two years of being kept on home turf, this year saw a much -needed return to travel as we took to the skies, seas, and roads to explore overseas - paving the way for a huge year of travel in 2023. Insight from Booking.com reveals travellers are feeling much more optimistic about travelling in 2023 compared with 2022 — with almost three quarters (72%) of customers saying that, despite uncertainty and possible chaos, travel will always be worth it. Similar research from American Express agreed, with more than a quarter (27%) of respondents saying they were eager to book their holidays to give them something to look forward to during the winter. Unsurprisingly, beach holidays topped the list of holiday types for 2023 (44%), followed by city breaks (37%) and multi -destination trips (13%), while 3% plan volunteering excursions. Spain remains the most popular destination followed by Italy and France. Reports coming in from Europe this month, shared concerning news for ski resorts as several were forced to close early due to warm temperatures and a lack of snow. Fears that this could be an onward trend due to global warming renewed fresh discussions over the possibility of shorter European seasons and travellers choosing long -haul destinations such as Canada, US and Japan for skiing. Elsewhere in travel, as China saw a spike in positive Covid cases, the UK reintroduced the requirement for inbound travellers from China to present a negative PCR test - a protocol which has largely been removed since March 2022. Hopes of a Christmas getaway were dashed for some as airport and airline staff staged further strikes due to the collapse of union talks. Rail, National Health Service(NHS), and Royal Mail staff also continued with strikes throughout the month, leading to disruption across all corners of the UK. Alongside a tumultuous year in politics, including three UK Prime Ministers, this year saw tragedy in Ukraine, a spiralling housing market, rising food and energy prices leading to a cost of living crisis, and eventually the announcement that the UK was in recession. The Prime Minister warned the UK's problems will not "go away" in 2023 after a tough 12 months. In his New Year message, Rishi Sunak promised the very best of Britain will be on display in the coming months and predicted King Charles's coronation on 6 May would bring the country together. Despite these hardships, GDP rates have continued to grow this year with an increase from 3.1 to 3.6%, and unemployment rates continued to fall back towards to pre-Covid rates ending at 3.5% in December, compared to 4.1% in December 2021. Packet Pg. 289 11.A.a Marketing, Sales and Promotional Activity Trade Overview For the first time ever, the FIFA World Cup kicked off in the chilly month of December, adding an additional layer of excitement to the end of another busy year. However, the cold weather hasn't stopped fans from heading out to support their teams worldwide, finishing with an intense and well - deserved final between Argentina and France. December is known for being one of the busiest travel months of the year, with people heading away to spend time with friends and family over the holidays. This year is no different with reports stating they expect to see some of the highest numbers of passengers passing through the airports this month, since the pandemic. Many airlines are reporting record numbers and fully booked flights for the full month of December. For the first time in two years, most destinations no longer have any restrictions and travel is back to normal. The EU is also recommending members and popular holiday destinations such as Spain, France and Italy to not re -introduce any travel restrictions on the grounds of public health, which is welcome news for everyone planning to spend Christmas away. Amongst the excitement of Christmas travel, many plans could be set for disruption over the festive period with a few sectors in the UK, such as baggage handlers, border forces, postal services, and rail workers to name a few, planning strikes over the last two weeks of December. Airlines British Airways and Virgin Atlantic have reported they have had to stop ticket sales at London Heathrow due to the lack of resources, but fortunately, no flights have had to be cancelled. On top of this, many Nurses working for the NHS in England, Wales and Northern Ireland are planning their second day of strikes over pay and working conditions. This is hoping to be resolved in further discussions in 2023. In further travel news, many companies are now saying they are seeing the impact of the energy crisis and the rise in the cost of living starting to affect business. Bookings are still coming through, however, it is the city break destinations, such as New York, that are noticing the largest knock -on effect, as these types of trips are possibly seen as an extra luxury holiday and not seen as a necessity, as such. Other predominantly family -focused destinations, such as Florida and many European destinations, are also noticing the impact. The UK Government has announced this month that from June 2024, airport passengers will no longer be limited to carrying a maximum of 100ml of liquid and will not need to remove electrical items from their hand luggage. Passengers will be able to travel a little more freely and carry through containers of up to 2 litres of liquids in their hand luggage. The trial starts with 'major airports' in the UK such as Heathrow, Gatwick and Birmingham and Amsterdam to follow for Europe. Packet Pg. 290 11.A.a Many companies such as Barrhead Travel and Gold Medal have reported they are fully prepared and expecting an exciting start to peak this year. With high hopes of this being a strong bounce back to the peak we once knew before the pandemic, with expectations of the beginning of the year being a sign of good things to come for 2023. Events UPCOMING EVENTS 2023 IL DATE EVENT LOCATION January 16 Visit USA Meet The Media UK London January Review co-op marketing activity for activation UK & Ireland January 27-29 Holiday World Dublin- literature distribution & Video display with Visit USA Ireland Ireland January 31- 2 February Per -Huddle visit to Destination Paradise Coast February 2-4 Florida Huddle W. Palm Beach FI March 13-14 IMM — International Media Workshop London Marketing and Promotional Activity Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include: Ongoing follow up: A number of opportunities are in discussion following WTM and subsequent meetings — we are aiming to roll out activities in January/February to push visitation for the low season summer months. Partners include and not limited to: Virgin Holidays/ Trailfinders / British Airways/ US Airtours and travelplanners/ JTA travel/ American Holidays, Ireland. Post Hurricane Ian: Ongoing - we continue to reach out on a one-to-one basis regarding recovery from Hurricane Ian including distribution of destination video hosted by Paul Beirnes —'See For Yourself' — which has been very well received. Packet Pg. 291 11.A.a France: Since joining the Visit USA France we are receiving additional out reach for updates which we are fulfilling on an ongoing basis. Highlighted partners include: NAAR; Explorez Le Monde, Jetset Voyage, La Route des Voyages and Amerigo France. See below very positive comments from France Tour Operators: • Amerigo France Dear Oonagh Thank you for all these informations..they are very valuable to us. We will be waiting for your update when you will be able to welcome guest again. Wishing you the best during this difficult time and may the Holidays bring joy in every families there ! Kind regards Nathalie DELAME Directrice Service Individuels Sur-Mesure, USA Product Manager • NAAR, France Thanks Oonagh, Your e-mail is so precious, detailed and useful for us, thanks a lot. Best regards, Erica Melegari, Product Manager USA Vacaay — Consumer digital outreach — launched August: Due to Hurricane Ian — this promotion was paused and to be completed in the final weeks of December / early January. We are following up for full report on results. Trade and Media Tool Kit for Use: This is an ongoing update and maintenance tool with our assets to ensure fully updated content within our 'Destination Briefing Document' and 'Top Tips'. Managing this active toolkit for both media and the travel industry of current and recent assets including 'Talking Points' and 'copy ready' material for websites and social outreach. 'Only Paradise will Do' key messaging — will be updated to highlight 'ONLY' with in the strapline — all very relevant as UK and Ireland visitors return, many for the first time since early 2020, and now following the hurricane. We continue to follow the lead and guidance from the CVB for all our messaging. Co-op Marketing and Paradise Advertising As we move forward from recovery of Hurricane Ian our trade partners are keen to activate collaborations to influence booking for summer 2023 and onwards. We will follow up with Paradise Adv to ensure all budgets are aligned. Updates: Industry updates forwarded to CVB for planning and reference — all noted above under Market updates. Packet Pg. 292 11.A.a Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. Public Relations and Communications Activity Media Overview - Trends & Media Updates Trends One of the key media focuses for December was seasonal travel, specifically winter sun destinations. The Times featured 'Get away! 10 great winter -sun breaks without the jet lag' reflecting the short -haul trend that comes with the current cost of living and energy crisis, whilst The Daily Telegraph published '15 great winter sun destinations that offer more bang for your buck.' 2023 travel plans was also a prominent theme with The Sunday Times featuring '2023: How to get the holiday you want' and The Sun featuring a couple of stories on 'The best holiday destinations to visit in 2023'. The Financial Times took a different angle by reflecting on the past year and published an article in FT Weekend titled 'Travel discoveries of 2022.' This month we also saw many stories focusing on the new hotels that have opened and are about to open in 2023 both in the UK and abroad. The Times printed a feature 'Oslo's coolest new neighbourhood hotel' whilst FT Weekend wrote about hotels closer to home by publishing an article 'Five more big hotel openings in London.' Mail on Sunday focused on the openings in the New Year by printing an article 'New hotels for 2023'. Ski holidays continued to be a prominent theme in December, with the Daily Mail publishing 'New ski guides for Europe' whilst Metro featured an article 'Hit the slopes and party in Aspen for Gay Ski Week' including a roundup of other Gay Ski Week destinations around the world. Although we saw a few features focusing on long -haul trips, the majority of ski stories focused on short -haul and budget - friendly destinations. The Daily Telegraph featured an article titled 'Here's where to find the best -value skiing' and the Daily Express featured 'New ski pass allows access to 12 resorts spread across France and Switzerland'. Packet Pg. 293 11.A.a Media Updates This month saw a handful of media movements in the lead up to the New Year. The Telegraph travel team saw several updates, including Charlotte Johnstone being appointed Hotel Guides Editor, having previously worked as Acting Senior Travel Content Editor at the newspaper. Additionally, Connor McGovern joined as Commissioning Editor, having previously worked in the same role at National Geographic Traveller. Aisling O'Leary has left her role as an Editorial Assistant at the paper and there is currently no update on her new role. In the consumer lifestyle media, Momtaz Begum-Hossain left her role as a Digital Writer at Prima and will continue in her role as a Travel Blogger at CraftanclTravel.com. First launched in 2020, TravMedia Meets, which provides invaluable insights from top travel media speakers and PR experts, announced in December that it will be hosting six new events in 2023. Kicking off on 16 January, the first event will see four of the UK's top travel editors share their take on likely trends in the coming year. Attending will be Ben Ross, Head of Travel at The Telegraph, Lisa Minot, Head of Travel at The Sun, Helen Coffey, Travel Editor at The Independent and Sophie Griffiths, Editor at TTG Media. PR Highlights Due to the effects of Hurricane Ian, proactive media relations continued to be paused throughout the month of December, while social media outreach continued and followed the CVB lead. In January 2023, activity will resume with a sense of optimism now the destination has seen a continued sense of recovery and a return of tourism. Media Meetings & Industry Webinars • Nicky Carter, Media Executive, Beer 52: The team met with Beer 52, to hear more about possible partnerships. Beer52 is the UK's most popular craft beer subscription, with members receiving themed craft beer, a ferment magazine and snacks each month. They have previously partnered with destinations such as Virginia and Colorado, sending craft beer from the location and a themed ferment magazine to their 200,000 plus audience. Nicky is keen to discuss upcoming slots with interested clients. • Zoey Goto, Freelance (The Times, Nat Geo Traveller): The team met with Zoey to discuss 2023 press trip opportunities to the US. Zoey specialises in the US and is interested in exploring the lesser -known areas with an interesting or unusual story hook. Zoey would like to hear about upcoming group and individual press trips. Roxhill Webinar: Perfect PR with Sarah Tomczak, Editor, Red Magazine: Red Magazine brings the best things in life today from the worlds of beauty, fashion, food, interiors, travel, and more. Packet Pg. 294 11.A.a • The team attended Roxhill's Webinar, listening to the Editor of Red Magazine, Sarah Tomczak, talk about what her team is currently working on, the slots and pages they need help with, and how best to get their attention. Social Media Activity Social Media Overview Travel stats - to know for your social media in 2023: • 55% of travellers spend between 30 and 120 minutes on social media per day. • 46% want to make followers jealous with their travel experience. • 40% of Millennials pick holiday destinations based on how Instagrammable it is. • 52% of travellers decided to visit a specific destination after seeing its image/video from friends, family, or peers on social media. • 60% post photos on social media while away. When it comes to Millenials specifically, that number rises to 97%. • Friends' photos on Facebook influence over 50% of users' travel plans. • Every week, 1M+ travel -related hashtags are searched on Instagram. • 52% have liked a Facebook page associated with their destination. • 4/5 travellers cite Friends/Family/Influencers recommendations on social media as key influences. Instagram Joins the Party by Copying BeReal and TikTok Now Style Features Instagram's working on something called 'Roll Call' which would enable group chat members to request that all participants add a photo or video of themselves to the chat within 5 minutes. This may seem familiar as it looks to cover the rising trend of BeReal which has already been copied by TikTok Now. Social Media Highlights Following the effects of Hurricane Ian, December saw social media activity resume in the UK & Ireland with uplifting posts and destination content relating to specific events in the region and a sense of gratitude felt by all. A snapshot of social media posts can be found below: Packet Pg. 295 11.A.a Paradise Coast UK & Ireland is at Naples City Dock. _.. Published by Ceile Brown A - 6 December 2022 at 16:36 - Naples, FL, United States - p We have a renewed sense of gratitude seeing more and more boats back out on the water from Naples City Dock 1i 76 People reached Engagements t-1 You Retweeted ®Everglades National Park Q C EvergladesNPS • Dec 8, 2022 --- In honor of our 75TH BIRTHDAY yesterday *, we're excited to announce our 2022 Photo Contest winner is.... Peter Aronsonl Congratulations Peter! NIPS Photo by Peter Aronson #EvergladesPhotoContest2022 #EvergladesPhotoContest #Everglades75th #Everglades #EvergladesNationalPark i�J Q 2 d 73 ._ Packet Pg. 296 11.A.a Paradise Coast UK & Ireland Published by Ceile Brown O - 16 December 2022 at 17:46 - O Christmas on the Paradise Coast sees trips to the beach, delicious al fresco dining and festive downtown shopping. Check out these much -loved, family -friendly annual holiday traditions and Christmas events in Naples and Marco Island for a Christmas on the coast 4 https://www.paradisecoast.com/... Jnaples-florida... PARADISECOAST.COM Naples Florida Christmas Events and Holiday Celebrations on the Paradise Coast Pas a - People reached Engagements Distribution score 0 Paradise Coast UK & Ireland Published by Grace Verdon ® 23 December 2022 at 16:52 - Q Resiliency, rebound and gratitude have been the topic of discussion for Naples, Marco Island and the Everglades for the past few months. Telling the inspirational story of the community's rebound is Executive Director, Paul Beirnes. 55 2 People reached Engagements Packet Pg. 297 11.A.a GERMANY DIAMONDE SUMMARY OF ACHIEVEMENTS 0 o Attendance at DER CAMPUS Live Event in Orlando, Dec 04-09, 2022 o Final preparation of trade day attendance at Vakantjebeurs NIL, Jan 11, 2023 0 Confirmation of our 132C Creative Art Campaign with America Unlimited o Confirmation of our 132C high -end campaign with CANUSA 0 Confirmation of our standalone 132C golf campaign with sokrativ/Golf House o Preparation and confirmation of the marketing materials of ourjoint 62C campaign with Secret Escapes, CRD and Visit Florida o Confirmation of our communication marketing opportunity with Connoisseur Circle o Individual follow-up on the loop luxury show with destination update SALES ACTIVITIES - B2B & B2C 0 America Unlimited GmbH, Timo Kohlenberg, Owner, Germany NAP 132C Marketing Campaign 2023 Confirmed 62C creative art campaign 2023 targeting the luxury travel market. In collaboration with a German artist at least three individual artworks on Naples will be created and these will be shown and sold at the exclusive Naples themed-vernissage to 200 hand -selected, highest -end clients of America Unlimited. As corresponding action, a standalone flyer on Naples with luxury travel package offers will be distributed and a dedicated newsletter will be sent out to 150.000 clients to ensure a proper call -to -action as well alongside with the campaign. An immense media interest and reach will be given by the 1-page standalone publication of NAP in the Expo Park Journal (focus on art, lifestyle, travel, architecture) with a circulation of approx. 300,000. The journal will be included as supplement in the leading newspapers (HAZ & Neue Presse). Social media posts on the America Unlimited Instagram page (11,5k followers) and Facebook page (64k followers) will be placed additionally. Spoke to him on Dec 28. In the first step, they would need some retro images / artworks from Naples (maybe Olde Naples, Pier, Vintage cars, etc.) from the 60s or 70s as inspiration for the artist, Thomas Kobusch who will create the artworks for our upcoming campaign. Please see information on his work under below link: http://www.thomaskobusch.de/ He will need approx. 3 months for his artwork. As soon as we receive the timing of finalization from him, we can proceed with the further campaign planning. Action CVB: Please provide artwork / images samples. Packet Pg. 298 11.A.a o CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager, Germany NAP Sales Interaction 132C Campaign 2023 Received the high -end proposal from Alexandra of CANUSA for our joint 62C Campaign focusing the luxury travel market. The campaign includes a standalone landing page, newsletter inclusions, social media ads, online promotion, inclusions at a high -end travel publication and staff training. Palm Beaches and Florida Keys will be partners for this campaign which is planned for May/June 2023. We confirmed this great opportunity with a great reach after receiving the approval from the headquarter. Next FUP: mid of Jan 2023. o go2travel GmbH, Robin Engel, Managing Director, Switzerland NAP 132C Campaign Followed up with Robin of go2travel regarding the proposal for our joint 62C Campaign. They are currently finalizing the details and will be sending through the proposal by beginning of Jan. Further they thanked us for the Christmas wishes and informed us that they will not attend ITB. o CRD Touristik, Pia Hambrock, Head of Product & Operations, Germany NAP 132C Campaign 2023 Received and forwarded the first drafts of our joint 62C Campaign with Secret Escapes/CRD and VF for approval. The campaign will start with the publication of the "Taste of Florida" subpage and Facebook leading ads on Jan 6, followed by the publication the one pager on Jan 16. The drafts have been confirmed by Paul Beirnes on Dec 20. o DER Touristik GmbH, Katja Wagner, Product Manager & Team Leader Hotels USA, Germany NAP Sales Interaction DER Campus Live Streaming Event, Florida Expert Talk Joined a conference call to prepare the upcoming live streaming event on Feb 15, 2023. Besides NAP, Florida Keys, Tampa and Fort Lauderdale will be attending the Expert Talk. Material has to be delivered by the 4th week of Jan and rehearsal date for the expert talk will be Jan 13. The script for the 50 to 60 min expert talk will be available soon. The planning is to outline a Florida road trip highlighting the four attending destinations. attract additional attendance and to highlight the Expert Talk, they plan to arrange a small raffle for the travel professionals. Due to this they are requesting sponsorship of gift vouchers for 1- or 2-nights' accommodation or a voucher for an attraction or tour or non -cash prizes. We can offer the sponsors an inclusion in our presentation to increase additional awareness for the product. All content accessible to thousands of travel agents for at least 14 days after the event. DM forwarded this request to Claudia Cianfero to recheck on the opportunity. Packet Pg. 299 11.A.a MARKETING ACTIVITIES o NAP 132C Campaign 2023 sokrativ/Golf House We have contacted German marketing agency sokrativ (https:Hsokrativ.de/en/referenzen/tourism/) who are experienced professionals in the tourism industry. They came up with a huge visual off- and online 62C campaign in cooperation with German market leader for golf equipment "Golf House" with a total of 680,000 clients. A huge reach will be given through the massive POS-initiative in all 24 Golf House stores with display placements and broadcasts on Paradise Coast on the store video screens. As corresponding actions, a 1/1 page on Paradise Coast will be featured in the Golf House customer magazine (circ. 50,000) and a postal mailing to 35,000 Golf House clients on Paradise Coast will be sent out. Online activities include a landing page on golfhouse.de, dedicated newsletter to 100,000 subscribers (average opening rate 35%) and promotion on Facebook (16,186 followers) which will complete the campaign. Additionally, our brochures could be distributed at the counter of the 24 stores. The clients will be attracted by a travel prize / golf trip for 2 which is included in the sokrativ/Golf House services. Cost share of this standalone campaign is USD 20,000. After receiving the approval from headquarter we confirmed this campaign to sokrativ. Next FUP: mid of Jan 2023 o NAP 132C Campaign 2023 sokrativ/Golf House We have contacted German marketing agency sokrativ (https:Hsokrativ.de/en/referenzen/tourism/) who are experienced professionals in the tourism industry. They came up with a huge visual off- and online 62C campaign in cooperation with German market leader for golf equipment "Golf House" with a total of 680,000 clients. A huge reach will be given through the massive POS-initiative in all 24 Golf House stores with display placements and broadcasts on Paradise Coast on the store video screens. As corresponding actions, a 1/1 page on Paradise Coast will be featured in the Golf House customer magazine (circ. 50,000) and a postal mailing to 35,000 Golf House clients on Paradise Coast will be sent out. Online activities include a landing page on golfhouse.de, dedicated newsletter to 100,000 subscribers (average opening rate 35%) and promotion on Facebook (16,186 followers) which will complete the campaign. Additionally, our brochures could be distributed at the counter of the 24 stores. The clients will be attracted by a travel prize / golf trip for 2 which is included in the sokrativ/Golf House services. Cost share of this standalone campaign is USD 20,000. After receiving the approval from headquarter we confirmed this campaign to sokrativ. Next FUP: mid of Jan 2023 MEDIA / PR / COMMUNICATIONS ACTIVITIES o Personalized Christmas Mailing NAP Communications On Dec 19, we forwarded a personalized series email including Christmas wishes, the announcement of our participating at upcoming event (ITB 2023, IMM 2023 and Vakantiebeurs. The mailing has been sent to 130 trade and media contacts in the BeNeLux markets. o Press Release request Packet Pg. 300 11.A.a NAP Media / PR German travel trade publications such as Touristik Aktuell will featuring destination special on Florida prior to ITB. The feature will be published in the edition of Feb 20 (circ. 22,600). As NAP will be attending ITB, we contacted Sandra Rios to provide us with a press release for the special. Action CVB: Please provide press release — Deadline: Jan 23 o Connoisseur Circle, Zoriana Lurechko, CEO, Austria NAP Media / PR Have been in contact with Zoriana regarding a planned special on Florida and the opportunities of a cooperation with NAP. Connoisseur Circle is the leading high -gloss magazine for the luxury travel market and the only magazine that addresses luxury travelers highlighting exclusive destination and luxury hotels worldwide. Besides classical inclusion in print, they are offering 62C newsletters, social media, and website inclusions. The magazine has a circ. of 87.000 (in Germany, Austria, Switzerland) / 4 times per year. They offered us an exclusive on- and offline campaign package targeting 62C and as well 13213 in Germany, Austria and Switzerland. An immense reach will be given by the 2-page standalone advertorial in the magazine with a circulation of approx. 87,000, newsletter inclusion (reach: 30,000), standalone online article (monthly visits 21k) and two further advertorials in the 13213 e-magazine (reach 12,500) and 132C e-magazine (reach 46,000). Social media posts on the Connoisseur Circle Insta page (29k followers) and FaceBook page (17k followers) will be placed and deepen the campaign additionally. Besides Paradise Coast, Connoisseur Circle is in contact with The Keys and as well Miami to be part of this South Florida Campaign. Cost share of this opportunity is USD 9,500 which we gladly confirmed to Connoisseur Circle after receiving the approval from the CVB. o NAP Media / PR Journalist Jorg Isringhaus and his wife, freelancer Marion Meyer will be creating the new travel guide "Gluecksorte (happy places" for Florida for publishing company Droste. The new guide will be launched in 2024. and They are looking for insider tips, locations, trips, experiences in the Everglades. in February they are planning an individual press trip and their base in the Everglades will be Florida City/Homestead. We gave a full introduction on the Western part of the Everglades including 10000 Islands and forwarded insider tips. Besides Everglades FL Keys and the Greater Miami region will be covered. Packet Pg. 301 11.A.a NAP was included in the announcement of the new DiaMonde school series in Q1 with school lesson (13213 e- learning) on Feb 22, 2023. The DM School Page has 1,821 fans. Please see below screenshot. isPeter Zwickl - fiihit sich ••. motiviert. Admin 6 Tag(e) e Heute ist unser letzter Schule-Mittwoch des Johres and bevor wir in den Weihnachtsurlaub gehen, diirfen wir mit Euch noch den neuesten Stundenplan fdr Q1 2023 teilen. Wir haben wiedertolle (und kurz-knackige) Mittwoch-Schulstunden vorbereitet ... wer von Euch braucht eine Produkt-Au Mehr anzeigen ,. '. Stu NOENPrnN Q1, 2023 00 Du, Martina Ulrich and 22 weitere Personen NAP has been allocated a series of Facebook activity posts on the German Paradise Coast Facebook Page (16,250 fans) Please see following screenshots. Packet Pg. 302 11.A.a 1417080 ..,i id 43%- F Naples, Marco Island, Everglades... Q Naples, Marco Island, Everglades (DE) !at hier: Naples, Marco Island, Everglades (DE). 2. fez. Naples 0 Das 3. jshrliche Trees and Teas festival begann these Woche be! The Naples Players! Bis zum 1 S. Dezember wird das Foyer des Theaters m!t Baumen gefidlt sein, die von lokalen Kunsllern zum Thema Ihrer Lieblingsproduktionen wie Hairspray, Cruella, The Nutcracker, Wicked and mehr gestaltet wurden! Um die #ArteViva-Feier am 6. Dezember forizusetzen, wird das Foyer mit spanischer Musik and spanischen Stimmen beschallt sein. Zwei Beume, die die hispanische Kultur betoner, sind auch zu sehen. wi'@thenaplesplayers #paradisecoast #naples$orida Als Naples, Marco Island, Everglades (DE) kommertieren III O < 14:C21300 • n—i.it45%A E Q naples marco island everglac X Alle Seitrage Personen Gruppen Veransl Naples, Marco Island, Everglades (DE) ist hier Naples Botanical Garden. 8. Dez. - Naples 0 Die Johnsonville Night Lights im Botanischen Garden von Naples sind in vollem Gange. Nur noch wenige Wochen lang ist ... Mehr anzeigen mG 17 t Mal geleilt III O < N L O f3 a� to E y �L O ti M CM CO) N O N C O O IZ O w w M -W N U t— c d E z M a Packet Pg. 303 11.A.a ®Naples, Marco Island, Everglades (DE) .-; fuhlt sich fantastisch — hier: Naples. 16 std. Naples 0 Fiir Beach Lovers, Natur-Fans and Ruhesuchende gab es bereits schon einen Tag vor Weihnachten eine toile Oberraschung! Gemeinsam rrilt Collier County offnete der Weihnachtsmann each wochenlanger Schlief5ung den Clam Pass Beach wieder fur Einheimische and Gaste. Mehr zu den Traumstranden von Floridas Paradise Coast findest du hier: https://www.paradisecoast.com/beaches #paradisecoast #naplesfl w 0017 1 Kommeniar 1 Mal geteilt 111111 NAP was presented on the DM Instagram page at no cost, during a dedicated weekly Instagram drive (1659 Followers). Please see following screenshots. We ill OYMWIft ist hiar: Uhrl" ltrltl Magic lo rp il 3N rm vnnrc9[e Sraara' C' arrnie OG[Zer MarT7gn-POn ays Flurda' Hallo I hr riehen, ich gentle each viele Galae an OrWrW0. ES war eim tlAle WOl:he PERTUl1n Campus aril rrden £indruCken, token Gesprachen and Erlebnissen. In on pear Stunden gehl es xurirck in die Homal and rch fetus mich auf ein paat volWeihnXtiftne Togo mit oet Famiiie. Sig dahin genieGe ich noch ett as die Soule Z, Ws dann Eure Annette Naples, MaIC4lsiantl, Ererglades SDC1 �6ERTOUR xoempus Fp3�ad:se:cast-.e�se6uro �.�da NAP was presented Paradise Coast Insider (fan page, 349 fans) at no cost. Please see following screenshot. Packet Pg. 304 11.A.a Paradise Coast Insider ••• ZeNaples, Marco Island, Everglades (DE) 19 Std. - e Fur Beach Lovers, Natur-Fans and Ruhesuchende gab es bereits schon einen Tag vor Weihnachten ein tolles Ge... Mehr anzeigen m Naples, Marco Island, Everglades (DE) 40 11b Gefallt mir Q Kommentieren O Senden NAP was included in a feature in the B2B magazine „tip" (travel industry professional, circ. 8,000; 2 times/month) about our participation at USA Event in Graz, Austria ADAREI Visit USA: Comeback in Graz A:� Y L Packet Pg. 305 11.A.a EVENTS o DER Touristik CAMPUS LIVE BAHAMAS, WALT DISNEY WORLD' & FLORIDA Date & Place Orlando, Florida Nr of attendees 100 Profile of event 6213 training workshop event The aim of the event was to provide travel agencies with detailed destination- and product knowledge as well as sales arguments resulting in active selling. 8 different pre -tours for the agents within the Bahamas and Florida were offered and following this, all participants will meet for the Main Event in Orlando at Walt Disney World® Resort from December 5-9. The main event "Round Table Talks" took place on Dec 6 at Disney's Yacht Club Convention Center, and we presented NAP in a 8 minutes presentation 24 times to very interested travel agents. On Dec 7 and 8 private VIP tours at Universal Studios and as well Walt Disney World were offered in small group o the travel agents. The event ended with the Farewell Party themed "Winterwonderland" in Dec8, 2022 Profile of attendees Around 100 the best travel agencies, who are distinguished by an outstanding turnover as well as their participation in the DER Campus training program (seminars, webinars, e- learnings) participated in this event. General feedback Overall very positive feedback from the travel professionals which were very interested in NAP and already had very good product knowledge. Have been very interested insider access tips and loved the concept of fam trip, round table and networking options. The organization from DER and its leading partners/main sponsors (Disney, Universal, Lufthansa / Eurowings) was very professional and on the point. Very good price performance ratio. Cost USD 3087 MTENW1 '-1 __WZ.4� s ll Packet Pg. 306 WE LF te 11.A.a OTHER SALES ACTIVITIES o TA Consulting Updated German travel agency b3 Agentur fur Touristik on our luxury hotel portfolio. She has high -end clients who are planning a trip to NAP in October 2023. o Luxury Fam Trip 2023 On behalf of NAP we arranged conference call with the German reps of The Florida Keys, Palm Beaches and Fort Lauderdale in regards to our planned luxury fam trip to NAP in September 2023. The Palm Beaches is planning their fam trip at an earlier stage in April/ May 2023 and for the Keys September is not a matching month due to the Hurricane Season and as they already had had cost intensive fam trip in this fiscal year. Fort Lauderdale is interested to participate in a fan trip targeting the upscale market in September (max. 6 pax, 3 nights NAP, 3 nights FLL). Ilona, the Account Manager for FFL, will recheck with her counterparts in FLL and will go back to us. CONSUMER o Brochure fulfillment: 7 in total ADDENDUM o n/a ABBREVIATIONS NAP Naples, Marco Island, Everglades CVB TA Travel Agency TAS Specialists Travel Agency TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) Packet Pg. 308 11.A.a PARADISE COAST FILM OFFICE I JANUARY 2023 PARADISE COAS1 MONTH 2O23 2022 2021 Reported Spending New or Repeat Client Productions 3 3 1 $157K 1111 2 N Working Leads 4 2 4 Meetings Attended 2 3 3 Events/Tradeshows 1 0 2 Media Assisted 0 0 0 Location Scouts 1 1 1 PRODUCTION/ LEAD HIGHLIGHTS: FULLBEAUTY/ISLAND GIRL PRODUCTIONS (Continued) Catalog and on-line photo shoot for company's fashion brand "Big and Tall Men's Apparel "wrapped up their assignment that began last month. The production filmed at Tigertail Beach in Marco Island, on Third Street South, Fifth Ave South and in Baker Park in CrewfromFullBeauty N a p l e s. filming on Tigertail Beach. "MATT BAKER'S WORLD CLASS COUNTRYSIDE"/ BIG CIRCUS PRODUCTIONS/U.K. As part of a 4-episode documentary series for one of the U.K.'s main broadcasters, More4, this project is traveling the southern United States, doing features on wildlife experiences and people working to protect the landscapes. The crew shot at The Conservancy of SW Florida and highlighted the organizations' Burmese python tagging program. Matt is known for his popular BBC series,"Countryfile." DIAMONDVIEW STUDIOS — DOCUMENTARY FOR GLOBAL RESEARCH AND DISCOVERY GROUPS SCIENCES (currently untitled) The production company filmed a segment for a documentary about plants being used throughout history as the basis of modern medicine. A branch of the company is researching potential biotech applications of indigenous plants of the Everglades. They filmed at the Marco Island Historical Museum in the museum's Calusa Village display as they re-created the practice of incorporating plants into daily life and health applications by the native Calusa tribes of Southwest Florida. Packet Pg. 309 11.A.a MEETINGS AND EVENTS: FILM FLORIDA BOARD MEETING The organization's quarterly meeting took place at Universal Orlando and seated its newly -elected Board of Directors. Broward County's Film Commissioner, Sandy Lighterman was voted in as President of the organization. Meetings also included the Film Commissioner's Council, The Education Committee, The Industry Council, and the Legislative Committee. In cooperation with FL Women in Film, Film Florida hosted a networking mixer, "Jingle Mingle" as an opportunity for production peers to socially connect in -person. UPCOMING STRATEGIC INITIATIVES: After returning from the tradeshow/conference, FOCUS I LONDON, the office followed up with holiday greetings to the over 175+ contacts and leads. Working with a production company involved in shooting a short film during the upcoming Winter Wine Festival in February. REEL -SCOUT° Post -hurricane Ian, the film office is continuing to revitalize its online digital library with updated photos and contact information in the website's collection. To date, the library contains 14,435 photos. 480 LOCATIONS r ■ Approved/Show Public ■ Private/Offline ■ To Be Reviewed Packet Pg. 310 12.A 01/23/2023 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Doc ID: 24298 Item Summary: Next Meeting Date - February 27, 2023 Meeting Date: 01/23/2023 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 01/09/2023 2:36 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 01/09/2023 2:36 PM Approved By: Review: Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Ed Finn Deputy County Manager Paul Beirnes Meeting Pending Completed 01/09/2023 2:37 PM 01/09/2023 4:47 PM Completed 01/10/2023 9:40 AM Completed 01/17/2023 9:24 AM Completed 01/17/2023 2:44 PM Completed 01/17/2023 4:11 PM Completed 01/18/2023 10:05 AM 01/23/2023 9:00 AM Packet Pg. 311