Agenda 12/13/2022 Item #16F 6 (Tourism Division)SEE REVERSE SIDE
Proposed Agenda Changes
Board of County Commissioners Meeting
December 13, 2022
Add-On Item 10B: Recommendation to receive an update on the current status of the proposed State
Veterans’ Nursing Home and the next steps in Collier County’s formal recognition as the next site for
construction. (Commissioner Saunders’ Request)
Add-On Item 11D: Recommendation to certify the existence of a valid public emergency for surveying,
design, permitting, and post-design services required for the construction of an emergency berm necessary
for protection of upland structures left vulnerable by Hurricane Ian, and to approve the issuance of a
standard County work order to APTIM Environmental and Infrastructure, LLC for an expenditure of
funds for those services in a not-to-exceed amount of $187,636.25. (Staff’s Request)
Continue Item 16C1 to the January 10, 2023, BCC Meeting: Recommendation to approve an Agreement for
Sale and Purchase with WISC Investment Company, LLC, for 0.39 acres under the Conservation Collier
Land Acquisition Program, at a cost not to exceed $422,600. (District 1) (Commissioner Saunders’,
Commissioner McDaniel’s, and Commissioner LoCastro’s Separate Requests)
Continue Item 16F5 to the January 10, 2023, BCC Meeting: Recommendation to authorize expenditures
through an Exemption from the Competitive Process to J.W. Marriott Marco Island for tourism
promotional expenses up to $100,500 per year for a five-year period and to make a finding that this
expenditure promotes tourism. (All Districts) (Commissioner Saunders’, Commissioner McDaniel’s, and
Commissioner LoCastro’s Separate Requests)
Continue Item 16F6 to the January 10, 2023, BCC Meeting:
Recommendation to authorize expenditures through an Exemption from
the Competitive Process to Visit Florida for destination marketing
programs for a five-year period in the amount of $150,000 per year and to
make a finding that these expenditures promote tourism. (All Districts)
(Commissioner Saunders’, Commissioner McDaniel’s, and Commissioner
LoCastro’s Separate Requests)
Notes: The Oath of Office for newly elected Commissioner Hall, District 2, and Commissioner Kowal
District 4, to be administered by the Honorable Joseph G. Foster, Circuit Court Judge, 20th Judicial Circuit
will immediately follow the Invocation and Pledge of Allegiance.
TIME CERTAIN ITEMS:
Companion Items 9C, 9D, 11B, and 11C to be heard no sooner than 1 PM: Brightshore Stewardship
Receiving Area (SRA) Zoning Overlay, Community Development District, Developer Agreement, and
Utilities Agreement.
12/13/2022 9:37 AM
12/13/2022
EXECUTIVE SUMMARY
Recommendation to authorize expenditures through an Exemption from the Competitive Process to Visit
Florida for destination marketing programs for a five-year period in the amount of $150,000 per year and to
make a finding that these expenditures promote tourism.
OBJECTIVE: To provide destination marketing services to the Tourism Division.
CONSIDERATIONS: Visit Florida is the official destination marketing organization for the state of Florida. They
provide marketing programs, grants, co-op advertising and trade show registrations at a reduced cost to their
partners. The Tourism Division is a member of Visit Florida and as such has ongoing opportunities to participate in
these exclusive marketing opportunities with Visit Florida.
Staff is requesting that the Board of County Commissioners approve expenditures, not to exceed $150,000 annually
for a period of five years, to accommodate our ongoing participation in the additional marketing opportunities
afforded us. These opportunities will include, but are not limited to:
• Domestic and International Trade show participation
• Co-op advertising opportunities both domestic and International to include paid advertising, social media,
digital media, outdoor advertising and brochure distribution
• Tourism Industry educational conferences
• Membership fees
On February 11, 2020, the Board approved a request to increase the current Exemption from the Competitive
Process not to exceed annual amount from $49,000 to $125,000. That Exemption expires on September 30, 2022.
Due to inflation of all related costs it necessary to increase the limit in order to accomplish the same efforts as
accomplished in recent years.
Pursuant to Section Eight, subsection two, of the Procurement Ordinance 2017-08, as amended, in which
registrations/dues/training is a category of procurements which are eligible for exemption to the
competitive process and the determination that such an exemption is in the best interest of the County.
The approved exemption form is attached.
FISCAL IMPACT: Funding for these Visit Florida marketing programs are included in the FY23 Tourism
Division budget in Tourist Development Tax supported Tourism Promotion Fund (184). Funding for FY24 - FY27
will be included in the annual Tourism Division marketing budget request.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
ADVISORY BOARD RECOMMENDATION: The Tourist Development Council recommended approval of this
item (8-0) at the meeting on November 28, 2022.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To approve expenditures through an Exemption from the Competitive Process to Visit
Florida for destination marketing programs for a five-year period in the amount of $150,000 per year and to make a
finding that these expenditures promote tourism.
Prepared by: Paul Beirnes, Executive Director, Naples, Marco Island, Everglades CVB
ATTACHMENT(S)
1. FY23 Exemption Request 078 signed-Visit Florida (PDF)
16.F.6
Packet Pg. 2225
12/13/2022
COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.6
Doc ID: 24029
Item Summary: Recommendation to authorize expenditures through an Exemption from the Competitive Process
to Visit Florida for destination marketing programs for a five-year period in the amount of $150,000 per year and to
make a finding that these expenditures promote tourism.
Meeting Date: 12/13/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
11/30/2022 11:44 AM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
11/30/2022 11:44 AM
Approved By:
Review:
Tourism Paul Beirnes Additional Reviewer Completed 11/30/2022 3:21 PM
Procurement Services Ana Reynoso Additional Reviewer Completed 12/05/2022 11:45 AM
Procurement Services Sara Schneeberger Additional Reviewer Completed 12/05/2022 1:32 PM
Procurement Services Sandra Herrera Additional Reviewer Completed 12/05/2022 2:37 PM
Procurement Services Sue Zimmerman Additional Reviewer Completed 12/05/2022 3:56 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 12/06/2022 9:43 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 12/06/2022 9:46 AM
Office of Management and Budget Christopher Johnson Additional Reviewer Completed 12/06/2022 9:59 AM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 12/07/2022 8:20 AM
County Manager's Office Dan Rodriguez Level 4 County Manager Review Completed 12/07/2022 8:35 AM
Board of County Commissioners Geoffrey Willig Meeting Pending 12/13/2022 9:00 AM
16.F.6
Packet Pg. 2226
Exemptions from the Competitive Process
Revised 06/17/2021
Start End Multi-Year Approval: One year approvalOne time approval
For Procurement Use Only:
Requester Name: Vendor Name:
Division: Item / Service:
Budget Year: Not to Exceed Amount:
(Fiscal Year)
One time purchase: Multiple purchases: Requested
date range:
Is there an agreement
associated with this
Exemption?
Yes No
1. Government Agency/Non-
Profit
2. Registrations/dues/
training
3. Subscriptions/periodicals/
printed materials
4. Advertisements
5. Utility services – subject
to government control
6. Education/academic
programs/trainers, speakers
7. Legal services 8. Purchases required by
grants/gifts
9.Compatibility/proprietary
with current systems
10. Shop estimates on
disassembled equipment
11. Personnel/recruitment
services
12. Works of art for public
display
13. Direct purchases 14. Financial instruments 15. Entertainment services
for County sponsored events
16. Management studies as
directed by County Manager
17. Resolution/BCC direction (Indicate resolution number and approval date):
Description of Purchase:Enter a description of the item(s) items that will be purchased under this exemption.
Purpose: Describe in detail, the purpose of the requested item(s).
Requester: Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director:
Or designee
Signature: Date:
Instructions
The following procurement categories may be eligible for exemption from the competitive process based upon the determination
of the County manager or Designee that approval of such an exemption is in the best interest of the County.
Purchases greater than $50,000 will require final approval by the Board of County Commissioners.
16.F.6.a
Packet Pg. 2227 Attachment: FY23 Exemption Request 078 signed-Visit Florida (24029 : Visit Florida Destination Marketing Services)