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TDC Agenda 09/30/202236.A 09/30/2022 COLLIER COUNTY Advisory Boards Item Number: 36.A Item Summary: Tourist Development Council Mtg - September 26, 2022 Meeting Date: 09/30/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 10/03/2022 9:39 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 10/03/2022 9:39 AM Approved By: Review: Communications, Government, and Public Affairs Michael Brownlee PAM Review Completed Advisory Boards Michael Cox Meeting Pending 09/30/2022 12:00 AM Packet Pg. 894 36.A.1 COLLIER COUNTY Tourist Development Council AGENDA September 26, 2022 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice -Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. Packet Pg. 895 36.A.1 September 2022 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. July 25, 2022 TDC Meeting Minutes Presentations A. Destination Marketing Plan 2022-2023 Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered Co separately under New Business or Old Business. N A. Beach Park Facilities B. Tourism Division New Business A. Coastal Zone Management 1. Recommendation to approve a Resolution supporting the County's applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2023/2024 and make a finding that these projects promote tourism. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. B. Recommendation to approve Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non -County Owned/Operated Museums (formerly Category C-2) ($177,500) and make a finding that these expenditures promote tourism. C. Recommendation to award Request for Proposal ("RFP") 22-7979, "Tourism International Representation — UK and Ireland Market" to OMMAC Ltd and make a finding that this action promotes tourism. D. Recommendation to award Request for Proposal ("RFP") 22-7980, "Tourism International Representation — Germany Market" to Diamonde e.K. and make a finding that this action promotes tourism. Collier County Tourist Development Council Page 2 Packet Pg. 896 36.A.1 September 2022 E. Recommendation to approve the Second Amendment to Agreement No. 18-7281R, "Tourism Fulfillment and Call Center Services" to Faneuil, Inc., to reflect an increase in call center staffing expenditures and make a finding that this action promotes tourism. 8. Old Business 9. Marketing Partner Reports A. Part 1 B. Part 2 C. Marketing Partner Report (part 1 & 2 combined) 10. Tourism Staff Reports A. Tourism Staff Reports 11. Council Member Discussion 12. Detailed Staff Reports 13. Next Scheduled Meeting M N 14. Adjournment ci Collier County Tourist Development Council Page 3 Packet Pg. 897 36.A.1 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.13.1 Item Summary: July 25, 2022 TDC Meeting Minutes Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/06/2022 9:56 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/06/2022 9:56 AM Approved By: Review: Corporate Business Operations Tourism Tourism County Manager's Office Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Reynolds Additional Reviewer Jennifer Leslie Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Colleen Greene Attorney Review Ed Finn OMB/CMO Reviewer Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending Completed 09/06/2022 9:58 AM t— Completed 09/06/2022 10:36 AM r O 09/06/2022 11:12 AM LO M N Completed 09/09/2022 9:04 AM N N Completed 09/12/2022 10:11 AM O N co Completed 09/14/2022 4:50 PM N a� Completed 09/20/2022 8:27 PM E m Completed 09/21/2022 5:05 PM N 09/26/2022 9:00 AM Packet Pg. 898 36.A.1 July 25, 2022 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, July 25, 2022 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill (excused) Amanda Cox c Susan Becker Kathleen Brock (via Zoom) o Ed "Ski" Olesky Jared Grifoni 0 Nancy Kerns Beth Petrunoff (excused) M N ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Digital & Social Media Coordinator, County Tourism Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director John Melleky, County Arts & Culture Manager (via Zoom) Packet Pg. 899 36.A.1 July 25, 2022 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Chairman Solis called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of eight was established by those members present in the board room; a ninth arrived later. Ms. Kerns made a motion to allow Ms. Brock to participate via phone due to an extraordinary circumstance. Second by Ms. Becker. The motion passed unanimously, 6-0; Ms. Brock abstained. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda No changes B. Approval of prior TDC Meeting Minutes Regular Meeting June 27, 2022 Ms. Becker made a motion to approve the June 27, 2022, meeting minutes. Second by Councilor Grifoni. The motion was carried unanimously, 7-0. r 0 LO M 5. Presentations/Public Comment - (3 minutes each) N None N 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC those items will be moved from the Consent Agenda and considered separately under New Business or Old Business A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business 7.1 Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Southeast USA Labor Day Cup Soccer Tournament (September 3-5, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. 2 Packet Pg. 900 36.A.1 July 25, 2022 Mr. Beirnes said the items under New Business involve amateur soccer events. We have worked very closely with the Paradise Coast Sports Complex and are thrilled to see some momentum. The first soccer event takes place in September, the Southeast USA Labor Day Cup Soccer Tournament. It's a recommendation to approve the use of the Tourist Development Tax Promotional Funds to support the upcoming Southeast USA Labor Day Cup Soccer Tournament, which will take place from Sept. 3 through Sept. 5, 2022, up to a maximum of $12,000, and to make a finding that these expenditures promote tourism. For all three of these, they are events that had previously taken place in 2018-2019. They haven't been here since then. We took a conservative approach based on their previous numbers and looked at the economic impact for all three. We worked with Adrian and Marissa to review the field registration fees. We built a model similar to what we've done in the past, which was $15 per room night that is booked and executed. It must be demonstrated that it actually happened, not through a third party, but actually a room block. We capped that fund at what the fee is for the field rentals, so the direct impact on the first event is $1.5 million. The second impact, which is the expanded economic impact, is $2.1 million. These numbers are a c little larger than what we have normally seen because the average daily rate has continued to rise. We based numbers on last year's updates, so this particular time of year was still somewhere in the o range of $250 for the average daily rate over the late weekend room nights. Projected were 1,200 y and we peeled it back to our approval of only 800 nights and that caps it at what the maximum rental fees are for the field, 15 times 800 room nights. It must be demonstrated at the back end and it will 0 be funded post event. 0 u� M Ms. Cox said since the first event is over the holiday weekend and we are starting to see demand normalize a bit more to a historic 2019, do we anticipate having any challenges gaining the amount N of room blocks from a participatory perspective based on the holiday weekend? N Mr. Beirnes said it's hard to know. We will see a pretty solid summer, but it's still really questionable what happens once kids go back to school. We see some real strong optimism on the international market, which will carry us well in the fall, but it's a real big question mark and certainly a challenge to event organizers. But based on the information that we have with gas prices, we would be remiss if we did not try to frame things up as best as we could. It's certainly going to be a challenge. Let's hope that will be a great case scenario. Ms. Cox said we didn't struggle for room nights in 2018 or 2019? Mr. Beirnes said no. Councilor Grifoni asked if this was held last year. Ms. Baker said he did host his event at Paradise Coast Sports Complex for the first time post - pandemic last year, but did not request grant funding. It probably had just been paused because of everything that was going on, so he is returning for grant funding. They did host it last year. Chairman Solis asked if there was any information on how many participants there were last year. Ms. Baker said she couldn't remember the exact number, but he usually gets anywhere between 100 and 200 and he always produces. She can find the exact number for the TDC. 3 Packet Pg. 901 36.A.1 July 25, 2022 Chairman Solis noted that last year also would have been a reduced amount and must be proven to be reimbursed the full $12,000. If there's only $7,100 then it's a lower reimbursement. Mr. Beirnes said that was correct. Councilor Grifoni made a motion to recommend approving the use of Tourism Development Tax Promotion funds to support the Southeast USA Labor Day Cup Soccer Tournament, up to a maximum of $12,000, and found that the expenditure promotes tourism. Second by Ms. Kerns. The motion was carried unanimously, 7-0. 7.2. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Unified Cup Soccer Tournament (October 1-2 & 8-9, 2022), up to a maximum of $18,000, and make a finding that these expenditures promote tourism. Mr. Beirnes said this event will occur over two weekends, October 1-2 and the following weekend, October 8-9. The recommendation is to approve the use of Tourism Development Tax Promotional Funds to support the upcoming Unified Cup Soccer Tournament on October 1-2 and October 8-9, for a maximum of $18,000 and to make a finding that these expenditures promote tourism. Based on the timing of the total economic impact, $3.5 million room nights they projected at 1600, we lowered that to 1,200 to align with the field rentals, which are $18,000 in field rentals. It's the same organizer, same event and same strong history. Councilor Grifoni moved to recommend approving the use of Tourism Development Tax 3 Promotion funds to support the Unified Cup Soccer Tournament, up to a maximum of $18,000, 0 and found the expenditure promotes tourism. Second by Ms. Cox. The motion passed unanimously, 7-0. M N 7.3. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. Mr. Beirnes said the third event's dates are November 5th and 61h. This is a significant -sized event. The recommendation is to approve the use of Tourist and Development Tax funds to support the upcoming Doral Gold Cup Soccer Tournament on November 5 and 6, 2022, up to a maximum of $12,000 and to make a finding that these expenditures promote tourism. The total economic impact is $3.5 million and total room nights are projected at 1,200, which we lowered to 800 to match the field rentals of $12,000. Ms. Becker made a motion to recommend approval of the use of the Tourism Development Tax Promotion funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of $12,000, and found that the sponsorship expenditures promote tourism. Second by Ms. Kerns. The motion passed unanimously, 7-0. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research Group; Paradise Advertising & Marketing, Inc.; Lou Hammond & Associates; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partners - Website Analytics, 4 Packet Pg. 902 36.A.1 July 25, 2022 Digital & Social Media; Book Direct, JackRabbit Systems - online hotel booking systems; County Museums) are provided to TDC members on a digital link to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Mr. Beirnes said it certainly has been an interesting couple of months. We are two days away from having our marketing summit. For the last 2%2 months we have internally been developing our marketing plan and strategy, weighing things for the 2023 fiscal year. It was interesting to take a look historically at where we were last year. A year ago, we made a prediction about increased demand surge in ADR and we nailed it. But we weren't sure what would happen in spring. A lot has certainly happened, from a surge in gas prices and interesting challenges in travel, interest rates, labor challenges and on., so we've got a lot of planning going on. We will sit down with all our partners on Wednesday. We have about 100 people who will be attending and it is a good dialogue back and forth. When you return in September, we'll present our marketing plan and then take it to the Board of County Commissioners for approval. Over the last couple of months, there has been a normalcy of the average daily rate and we haven't seen the bottom fall out of anything. Occupancy has remained in close step and ADR is very close to what it was last year. We were expecting to see a lot of red ink as we went into the summer and haven't seen that. One of the most supportive elements is the Longwoods Sentiment Research, which came out last o week. It said 70% of those surveyed nationwide about traveling expressed a significant concern M about gas prices. Asked what they would do, they said they were going to travel a little closer to home. We have already adapted that pivot within our marketing plan to target the drive -market for N Florida residents. A very small amount of people surveyed said they were canceling their N trips. What we did see in this survey was that there was an expressed intent to spend less on N entertainment, dining and food, but they did not say they were eliminating them. They were just going to pull back. That bodes very well for us in the travel and tourism industry. E We are looking for when people say, "No, it's beyond my capacity to travel." People use summer to connect with families and that resonates strong enough to carry us through. If Longwood Sentiment Research proves it, it really does indicate that people are still coming out of the pandemic and are feeling the importance of travel, so we are continuing to monitor everything. If you received the Sunday paper, Parade magazine made a reference to the popularity of pickleball everywhere and one line, which refers to Ellen DeGeneres, says, "I'm absolutely obsessed with it." The article also noted that Naples calls itself the Pickleball Capital of the World, so we had a little bit of a cameo nationwide, which is an encouraging sign. Part 1. Marketing Partner Report A. Downs & St. Germain Research Group — Joseph St. Germain "Collier County Tourism Research — June 2022 Visitor Tracking and Economic Impact Study" [Mr. St. Germain detailed a PowerPoint presentation.] Ms. Becker said she had an observation. Looking at the percentages of travelers in the various airports, all the airports at the top service multiple airlines, except for the Punta Gorda Airport, 5 Packet Pg. 903 36.A.1 July 25, 2022 which just services one. Yet it's the same percentage as Fort Lauderdale. And just below Miami, this is an angle we haven't looked at before. It does have something to do with choices of direct flights. Ms. Cox thanked Mr. St. Germain for adding 2019 to add comparison, which tells a story and hopefully, we gained some new tourists over the last couple of years, even as new options became available. What are your thoughts on some of that slow down? We're starting to see a normalization of demand that is going to eventually affect ADR. Could you add a 2019 reference point on our monthly occupancy, ADR and RevPAR breakdown? There could be a tendency for us to see a downward trend and think the sky is falling, but it's not. It's normalizing. So that might be useful historically. Mr. Beirnes said a lot of you received our Star Report. During the pandemic, they were comparing it to multiple years, not just 2020. He's about to reach out to Smith Travel and will ask to add 2019. We set all-time records in 2022 and we didn't want to be just comparing it to 2019. We wanted to frame it up. But you're right. He's about to reach out to Smith Travel to have them add 2019 and even 2018 so we can see some historical growth and not just be fearful. It has been an interesting path. 2019 was record a year, and 2020. We did all right in 2021 and we set an all-time record in 2022. It's hard to compare where we are. Ms. Cox said that was her thought and as someone involved in driving top -line revenues, it's good to remember 2019 was a historic high and a super profitable year for this destination, so it's really good to compare that. B. Paradise Advertising — Joseph Taylor Mr. Beirnes said that as we go to Paradise Advertising, he wants to frame up two things. One is international travel. As Joseph just mentioned, coming out of IPW, there was certainly still a pent-up demand that came out of our conversation with IPW, but there was a bit of an epiphany that happened and that was kind of ignored by a lot of us, which was that borders opened up on November 8, 2021. By that time, domestic travel had already been taking off, so by the time the borders opened up for international, there already was an escalated ADR. The occupancy had really been snapped up and the more conversations he had with the County's international reps and tour operators, he was reminded that a lot of international travelers either couldn't get the occupancy when they wanted or they weren't willing to because the prices had gone so high — and yet that savings remained. The pent-up demand is even stronger, and now they are snapping at flights and availability earlier than ever. He's hopeful that we can take advantage of that pent-up demand that remains to maybe compound or expand beyond the normal visitation windows. And as, Ms. Cox says, we're always setting new thresholds. The reality is that if we're only focusing on those peak periods, there's very limited occupancy. We've really tapped that out repeatedly as we go into 2023. Planning is one of the things that we're really focusing on and how we can really drive the shoulder season. It has always been something we've talked about, but it needs to be really a compressed focus. We have an unlimited potential because we have such a delta between that and what happens in January and February. Some great momentum has continued over the last couple of months. You have helped us administer a lot of our Arts and Culture Grants and the amount of activity and focus has been remarkable. The 6 Packet Pg. 904 36.A.1 July 25, 2022 way the arts and culture community has rallied together has been second to none. It is so exciting and we rolled out the official name last week to the committee and everybody jumped at it. It's iArt6 Viva!, which is a celebration of Hispanic arts and culture across Collier County. Paradise Advertising is now developing the logo for that. They've developed 10 that we have to choose from. The event kicks off in October. [Mr. Taylor detailed a PowerPoint presentation, "Advertising Report — June 2022 "] Ms. Brock said under the paid Google search, why would you eliminate the Panhandle on Google Ads? Mr. Taylor said the marketing team looked at the statistics and, historically, those haven't been the highest -converting ads. They weren't the best performing. There are also national campaigns that would capture some of those other geographic regions, but for Florida specifically, those efforts didn't include the Panhandle this time around, just based on previous performance. Mr. Beirnes said what excited us about the iHeart promo is the ability to build our Florida database with another 6,000 names. C. Lou Hammond Group — Terry Gallagher o "National Public Relations Update — TDC Meeting — Services Conducted in June 2022 " y [Mr. Gallagher detailed a PowerPoint presentation] 0 Mr. Beirnes said that Terry will be coming here to be part of our marketing summit on c Wednesday. M N Part 2. Marketing Partner Reports N D. Collier County Tourist Tax Collections — Paul Beirnes N [Mr. Beirnes detailed a PowerPoint presentation, "Tourist Tax Collections —June 30, 2022 "] N Chairman Solis said that almost sounds too good to be true with that data. Mr. Beirnes said it went through the roof. It exploded. Chairman Solis said, So last month, it was 50%? Mr. Beirnes said it was. Even if you add year-to-date, we're slightly ahead of last year. Chairman Solis said, So it will still be ahead. Mr. Beirnes said it's always good to be cautious. E. Miles Media — Enriqueta Balandra Paradise. com Web Analytics Report — June 2022 - PowerPoint presentation [Ms. Balandra detailed a PowerPoint presentation.] Mr. Beirnes said that Enriqueta has focused on a lot of data in four minutes. During the week, we spent of a lot of hours on those slides. Content is king. We need to be out there with lots of content, depth of content and be much more strategic to compel visitors. We deep dove to demonstrate that that is, indeed, happening. We have challenged ourselves to pull it up even stronger and have enhanced our creative content. There's a lot of behind -the -scenes action that goes into this. We definitely need to look at ADR and compression. 7 Packet Pg. 905 July 25, 2022 F. Paradise Coast Sports Complex/Sports Facilities Companies — David Wasson, Sports Facilities Manager Mr. Wasson said they've seen 110,000 people pass through the gates from January through June of this year, a 110% increase over the same period last year. We're excited about what we've seen so far in 2022. [Mr. Wasson detailed a PowerPoint presentation.] Ms. Becker told him to keep up the good work. Chairman Solis asked if the weather cooperated with the FBU opening ceremonies. Mr. Wasson said it did, but they had to push it back 90 minutes and they had about 6,000 people in the stadium between the participants and their families lined up in the stadium and the berms. Those first two days of Top Gun were rainy days, lightning -filled days, but the final days were lighting free and rain free. So hopefully, we can have that all the time. G. County Museums — Amanda Townsend, Director, Collier County Museums Ms. Townsend said she wanted to do something different this month. She usually gives a presentation on visitation, where people are from and what temporary exhibits are going on, which is o very operational in nature. But some TDC members might not know about the museums, our vision, y strategy and projects we're working on, so she won't provide visitor stats this month and will come back in September with a couple of months' worth. This month, she wanted to provide an overview F_ of the museum division and detail the projects going on and the great partnerships in the community, o and how we're very successful with grant funding. She wasn't sure the TDC was aware of all that. M N [Ms. Townsend detailed a PowerPoint presentation] Chairman Solis said he thought he heard her mention a cemetery. Ms. Townsend said the Museums Division oversees Rosemary Cemetery, which is by the CVS on the south side of Pine Ridge by U.S. 41. Chairman Solis said he drives by there every day. Mr. Beirnes said he always learns something new when he's around Amanda. 10. Council Member Discussion Chairman Solis said he's trying to be constructive and asked what they were trying to convey with iArt6 Viva!, the name of the Hispanic arts festival. Because the translation depends on what you want to say. Arts Live should be iArt6 de Vivo! Mr. Beirnes said he was told it was arts coming alive through all our participants. The team relied on Spanish speakers to arrive at that name, arts coming alive through culture. Chairman Solis said he's trying to make sure they aren't incorrect. If you say i Viva ArW, it's hurray for the arts, or something like that. If you want to say "arts live," it would be iArt6 de Vivo!, with an "O" at the end. Mr. Beirnes thanked him and said he'd address that within 24 hours. Mr. Melleky said when they were looking at a name for the Hispanic Arts & Culture program, there were a couple of things they looked into and considered about 60 names. They wanted something that could easily be said and easily understandable, and it kind of represents something that is celebratory, and also it could be something that might not always be grammatically correct, but Packet Pg. 906 36.A.1 July 25, 2022 could be some type of Spanglish. For instance, in Miami there's a festival called Hispanicize, which is not a word, but that is a way to celebrate the Hispanic culture. So, we thought iArt6 Viva! allows us to really kind of celebrate live arts but also be celebratory because of that "viva." Chairman Solis said perfect. As someone who grew up speaking Spanglish his whole life, he gets it. He just wanted to make sure that was the thought process. The other question he had involves numbers. In the conveying industry, we look at business cycle trend lines, a 312 and a 212 shows where things are in the business cycle, so that manufacturers can make informed decisions about inventory. Is that something we should be looking at in terms of the data we're being presented or is that something you're looking at internally? Mr. Beirnes said they definitely will. In our next planning meeting, we're going to look at all the curves, the vacation planning cycle, some of the influences and pressure on meetings, But we wanted to provide an additional number of "gut checks" because nothing is normal anymore and we have to compare it against a lot of different factors. Chairman Solis said that month -to -month is one thing, but if you're looking at a five-year term and a running average and coming up with categories that will be meaningful, such as occupancy, ADR, so that you could tell if you're on an upswing, reaching the top or are we on a downswing? Mr. Beirnes said that was a great suggestion. Chairman Solis said Ms. Cox mentioned looking at it with a longer lens. Ms. Cox agreed and said she thought she understood seasonal tourist markets, but Collier County is seasonal on steroids, but in the last two years, it has really smoothed out. She was glad to hear Paul say we're going to start digging into the shoulder -season and longer periods, the long lines and the past five Junes, which tells a longer, different story. 11. Tourism Staff Reports - Director c [Submitted] M N Mr. Beirnes said the TDC will take a break in August and will return on September 26. He will be N sending a report in the middle of August and they can feel free to look at it. N 12. Detailed Staff Reports [Submitted] 13. Next Scheduled Meeting Date/Location — 9 a.m. September 26, 2022 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 10:38 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL Chairman: Commissioner Andy Chairman Solis These minutes were approved by the Council on , as presented, or as amended 9 Packet Pg. 907 36.A.1 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: Destination Marketing Plan 2022-2023 Presentation Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/20/2022 3:13 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/20/2022 3:13 PM Approved By: Review: Tourism Corporate Business Operations Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Stage 1 Review Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Ed Finn OMB/CMO Reviewer Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending Completed 09/20/2022 3:14 PM (— Completed 09/20/2022 3:18 PM r O 09/20/2022 3:19 PM LO M N Completed 09/20/2022 5:01 PM N N Completed 09/22/2022 9:13 AM O N co Completed 09/22/2022 9:17 AM N a� Completed 09/22/2022 2:23 PM E m Completed 09/22/2022 2:27 PM N 09/26/2022 9:00 AM Packet Pg. 908 ;uawdolanaa ;sunol 60S£Z) ZZOZ 19Z aagwa;dag `Aepuow - epuaBd lln j :;uawyoe;;d ;uawdoIanaa ;sunol 605£Z) ZZOZ 19Z jegwa;deS `ALpuow - epueBV lln� quawyoe;;y O r O O M IA M N Lf) M N O Lf t0 � � w � N O O M rI_ O OR CO N O � N 00 I� Ln O M N N 00 Ln d- M LLO N io .Ny}- 0 - o 0 O O ON Ln M Lr) r O O nj -bq (D r— { f} O O OF O LSD � M Lo d- N r: io U Q (n E — U E >1 U cc O Q U O W U O 00 m � M LS•) 6 O i N O N c O 0 U i O ca O a) U U) X L cc V) L O 0) wemdop«a mao :�SEZ) 22` jMmmda p ow-pumV 7�;memq�,¥! § \ f / > 7 & V) / T ° 3 \ 5 ƒ\ 2 \/ N \ / 0 \ \ $ > N � \ / d ± 0 k § a f ® / = o m o 2 2 ° 9 � � / / � 0 $ ƒ 2 f ƒ 2 0 Q m \\ e o a a 2 % E E E \ E @ I E 0)E 0 ' o E ° g f © 0 ± 3 2% 2°\ % m / 0 _ © ± ƒ e 2 I> 5 2 g mIm 5° 3 o ) § ° k ƒ 0 I ± / § 0) E \ / / k / u > 0 ' 2 g \ / "o p 5 : \ / 0 / - ± R § D ƒ \ 7 / \ % ja w z 2 E / � � 2>E. / q° � 9 I q £ I/ > M / § 2 ƒ \ 0)/ / 2 § _ £ z 12-0 ƒ / ■ e E o k 3\ § 0 c u ■ \ f 3 Eƒ k 0°_0 $ u f 2ƒ\/ b E 0- E §// § J 3 U=$ f 2 2 �£ 0* ± ' 2= z& m £ o Q I _0 c % y 0)y 0 u e-0 u 2 c ƒ 2 0 2 k f§ ƒ/§ > 0 q 0 0 0 0 0 ;uawdopAea ;sunol 605£Z) ZZOZ 19Z jegwe4deS `AepuoW - epueBV lln� :;uewgoe;;y N N Cr7 N I Ln N Ln m R R-a 4E v T UJ �!1 UJ UJ V7 L Q N 2 m O O C N IO Y m R E O 2 U Y4 r ca C O U ro R C O d cv a5 a LL J d o -a o .O N (� O n «- LL 0 ro Z N U .o LL LL r LL O C I i a; O ° a cG O > +� N •E N i O C C 0-L a)N E 'fp > to O 4-1 ° f0 Q C N CV Cp '2 + vi•� O ° in 0'> Y. 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This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. OBJECTIVE: To approve a Resolution supporting the County's applications to the Florida Department of Environmental Protection (FDEP) for Long Range budget Plan Requests for Fiscal Year 2023/2024. CONSIDERATIONS: Coastal Zone Management continues to seek funding from FDEP to augment existing tourist taxes that have been budgeted for these projects. These requests, if approved by FDEP, will provide partial funding for Collier County projects as listed below: Collier County Beach Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. b. FY 2023/2024 Beach Renourishment Design for Park Shore and Clam Pass Park 2. Marco Island Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. c u� M Wiggins Pass Dredging N a. FY 2023/2024 Environmental Monitoring, Physical Monitoring and Tilling Approval of this Resolution is required as a condition of submittal to request long range State funding to renourish Collier County beaches and Inlet Monitoring. FISCAL IMPACT: The Local Government Funding Requests are prepared yearly for anticipated state cost share funding reimbursement for five (5) years (through Fiscal 2027-2028). The requests are estimates based on project scope, funding availability, ranking and other state and federal funding. The total estimated cost for Collier County Nourishment, which includes the design for Park Shore and Clam Pass Park and monitoring through Fiscal Year 2023-2024, is $960,000 with $406,900 in potential reimbursement. The total estimated cost for monitoring of South Marco through Fiscal Year 2023-2024 is $107,300 with $28,900 in potential reimbursement. The total estimated cost for monitoring of Wiggins Pass through Fiscal Year 2023-2024 is $104,000 with $52,000 in potential reimbursement. Tourist Development Tax funds are currently available within Beach Renourishment Fund 195 to accomplish this work. State approval will lead to future state cost share participation on these projects through FDEP grant agreement and contract. GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. Packet Pg. 934 09/26/2022 36.A.1 LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG ADVISORY COMMITTEE RECOMMENDATIONS: The Coastal Advisory Committee approved the Local Government Funding Request on March 10, 2022 (7-0 vote). The Tourist Development Council approved the Local Government Funding Request on March 28, 2022 (7-0 vote). The resolution was approved by the Coastal Advisory Committee on September 8, 2022 (8-0 vote) and will be presented to the Tourist Development Committee on September 26, 2022 for a follow-up report on the status of the LGFR funding request. RECOMMENDATION: To approve a Resolution supporting the County's applications to the FDEP for Long Range Budget Plan Requests for Fiscal Year 2023/2024 and make a finding that these projects promote tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management ATTACHMENT(S) 1. Resolution - FY23-24 LGFR (PDF) 2.2022.08.12 - LGFR Beach Application - Collier Beaches (PDF) 3.2022.07.30 - LGFR Beach Application - Marco Island (PDF) 4.2022.07.30 - LGFR Beach Application - Wiggins (PDF) Packet Pg. 935 36.A.1 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.1 Doc ID: 23084 Item Summary: Recommendation to approve a Resolution supporting the County's applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2023/2024 and make a finding that these projects promote tourism. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. Meeting Date: 09/26/2022 Prepared by: Title: — Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 08/18/2022 8:01 AM Submitted by: Title: Division Director - Capital Proi Plan, Impact Fees — Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 08/18/2022 8:01 AM Approved By: Review: Tourism Tourism County Manager's Office Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Paul Beirnes Tourism Division Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Colleen Greene Attorney Review Ed Finn OMB/CMO Reviewer Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending r O LO M N Completed 08/18/2022 8:17 AM 08/18/2022 8:17 AM Completed 08/25/2022 10:23 AM Completed 09/16/2022 11:54 AM Completed 09/20/2022 11:20 AM Completed 09/20/2022 8:29 PM Completed 09/21/2022 5:13 PM 09/26/2022 9:00 AM Packet Pg. 936 36.A.1 RESOLUTION NO.22 - A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA SUPPORTING THE COUNTY'S "FLORIDA BEACH MANAGEMENT PROGRAM 2023/2024 FUNDING REQUESTS" TO THE FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION FOR LONG RANGE FUNDING REQUESTS FOR FISCAL YEARS 2023/2024, AGREEING TO SERVE AS THE LOCAL SPONSOR, SUPPORT PROPOSED PROJECT ACTIVITIES, AND COMMITMENT TO PROVIDING THE REQUIRED LOCAL COST SHARE. WHEREAS, Collier County's Coastal Zone Management, acting on behalf of the Collier County Board of County Commissioners, has prepared Florida Beach Management Program 2023/2024 Funding Requests to the Florida Department of Environmental Protection (FDEP) for long range grant funding for Fiscal Years 2023 /2024; and WHEREAS, the funding requests are to fund the following three Collier County r 0 LO M Projects: 1. Collier County Beach Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. b. FY 2023/2024 Beach Renourishment Design for Park Shore and Clam Pass Park 2. Marco Island Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. 3. Wiggins Pass Dredging a. FY 2023/2024 Environmental Monitoring, Physical Monitoring and Tilling 1 Packet Pg. 937 36.A.1 WHEREAS, the timely maintenance and restoration of these high quality and readily accessible public recreational beaches is critical to preserve their value and viability, and to provide a boost to both the environment and the economy of Collier County tourism, including hotels, restaurants and related commercial activities; and WHEREAS, the role of the County government in maintaining and restoring beaches is appropriate and crucial; and WHEREAS, the Board of County Commissioners supports these three funding requests and requests approval from the FDEP for each funding request for Fiscal Years 2023/2024; and and WHEREAS, the Board of County Commissioners agrees to serve as the Local Sponsor; WHEREAS, the Board of County Commissioners is able and committed to providing the required Local Cost Share; and WHEREAS, the Board of County Commissioners agrees to support proposed project activities; and WHEREAS, the Board of County Commissioners supports funding contained in previously approved funding contracts, and WHEREAS, the Board of County Commissioners has enacted the Tourist Development Tax Ordinance No. 92-60, as amended, which commits funding to beach renourishment, beach maintenance, and beach park facilities. 2 Packet Pg. 938 36.A.1 NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: The Board supports the Florida Beach Management Program 2023/2024 Funding Reques prepared for submittal to the Florida Department of Environmental Protection for long range funding fc Fiscal Years 2023/2024, and requests approval from the FDEP for each funding request; 2. The Board of County Commissioners is willing to serve as the Local Sponsor and suppo the maintenance and renourishment projects. The Collier County's Coastal Zone Management has the sta dedicated to provide Project Management and Administrative support; and, 3. The Board of County Commissioners is committed to providing the required Local Co Share. The required funds have been committed through the Tourist Development Tax Ordinance No. 9. 60, as amended. THIS RESOLUTION ADOPTED after motion, second and majority vote favoring same this day of September, 2022. DATE: BOARD OF COUNTY COMMISSIONERS Q ATTEST: COLLIER COUNTY, FLORIDA N CRYSTAL K. KINZEL, CLERK N N O N N L d �c G As Deputy Clerk By: y William L. McDaniel, Jr., CHAIRMAN A owed as to form and legality: Colleen M. Greene Managing Assistant County Attorney Packet Pg. 939 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application PART I: GENERAL INFORMATION 36.A.1 Local Sponsor Collier County - Growth Management Department - Coastal Zone Management Federal ID Number (FEID) 59-60000558 Primary Contact Name Andrew Miller Title Manager Mailing Address Line 1 2685 South Horseshoe Drive, Unit 103 Mailing Address Line 2 City [Naples Zip Code 34104 Telephone Number (239)-252-2922, c (239) Email Address Andrew.Miller@colliercountyfl.gov Additional Contact Information PART II: CERTIFICATION I hereby certify that all information provided with this application is true and complete to the best of my knowledge. Digitally signed by MillerAndrew Signature of Local Sponsor MillerAndrew Date: 2022.08.1212:43:52 -04'00' Electronic or scanned signatures accepted. Printed Name Andrew Miller Date r O LO M N Packet Pg. 940 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application PART III: EVALUATION CRITERIA 1. Project Name: (as listed in the Strategic Beach Management Plan) lier County Beach Renourishment 2. Project Description: Include county, location with reference to DEP range monuments, brief project history, and description of proposed activities. The project includes the periodic nourishment and monitoring of the Collier County beaches (Vanderbilt, Park Shore and Naples), maintenance dredging of Doctors Pass as a sand source for Naples Beach and erosion control structures adjacent to Doctors Pass f( L sand retention. The project area is located between Florida FDEP reference monuments R-22+300 and R-79, and includes three o "reaches": Vanderbilt Beach, Park Shore, and Naples. Pelican Bay will be constructed by the County on a reimbursable basis and is not considered as part of the project area. Vegetation will be planned for select locations in the project area, and plans will be c developed as needed. Dune growth will be encouraged through planting and maintaining dune vegetation. Dunes will be restore( M to pre -storm conditions when damaged. A 2017 permit modification was approved by FDEP for the Park Shore segment (FDEP Permit 0331817-001-JC) to extend the N N N northern reach limit from R-43+500 to R-42 in order to incorporate the Clam Pass Park disposal area that is permitted under the Cla ca Pass maintenance dredging permits into the County's beach nourishment program. Between 2017 and 2020 approximately 38,000 ci cubic material was placed from Clam Pass onto the beaches on either side of the inlet and an additional 20,000 cy was placed by truck haul in the newly permitted segment. Clam Pass Beach was regraded on both the north and south side in April and Decembe m 2020. The beach on the south side of the pass was nourished as part of the 2019 Park Shore Nourishment Project. Q. W N Park Shore Beach was nourished with approximately 130,000 cubic yards of sand as part of the 2019 truck -haul project. Naples Beach, not nourished as part of the 2016 or 2019 truck haul projects, received approximately 30,000 cubic yards of sand c dredged from Doctors Pass in 2018 placed in the nearshore. The majority of the sand was placed near Lowdermilk Park and the balance placed near the south jetty at Doctors Pass. The reach from the Doctors Pass south jetty to R-60 was nourished with sand it ca late 2020. c Currently, the permit design is to maintain a 100 ft. wide beach in Vanderbilt and Naples Beaches and an 85 ft. wide beach in Park Shore, with a 6-year project design life. The beaches have been nourished in 2005/2006 with an offshore sand source and from an upland sand source using truck haul methods in 2013, 2014, 2016, 2019 and 2020. The County dredged Doctors Pass in spring 2018 and placed 18,200 cubic yards of sand within the nearshore disposal areas on Naples Beach. A total of 105,000 tons (70,000 cy) was placed on Naples south of R-60+800 in November 2021. Packet Pg. 941 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 3. Use of Requested Program Funds: Provide a brief description of tasks to be completed in each requested phase (Feasibility, Design, Construction, Monitoring, or USACE Multiphase). Indicate which tasks are cost reimbursement from previous fiscal years. 4. Map: Provide as an attachment. The map(s) of the project area must be formatted at a minimum of 1" = 200' scale and include a �— compass rose and legend. r 0 m M Map elements must include: N 1. Project boundary: DEP reference monuments and shoreline designated as critically eroded c14 04 2. Eligibility: Indicate lengths of eligible shoreline based on criteria outlined in Chapter 6213-36.007, F.A.C. a. Beach access locations: indicate primary or secondary access, and include the shoreline length, number and location N of auto parking spaces, mass transit stops, bike parking spaces, and public restroom facilities within 1 /4 mile walking distance N L of each access b. Public lodging establishments: include the length fronting the project shoreline, and include the length of street -side frontage for lodging within 1 /4 mile walking distance of a secondary beach access location 3. Recreational benefits: Comprehensive list of current land use designations of properties fronting the project shoreline 4. Value of upland property: Include one -quarter mile buffer and provide a comprehensive list of the values of properties (data from ,year 2021) that are enclosed or intersected by the buffer. The 2021 property value tax roll data and ArcGIS shapefiles can be obtained from the Department of Revenue website: https:Hfloridarevenue.com/property/Pages/ DataPortal RequestAssessmentRolIGISData.aspx. See Guidance Document for more information. The total Just Values for project areas areas follows: Vanderbilt - $2,481,547,514 Naples- $5,263,216,953 Park Shore - $5,657,649,160 These values do not include JV's for GIs identified gaps in the ECL data along the project shorelines. 5. Project length: Total restored project length (in feet) of the critically eroded area R-22+300 to R-30.5=14,996 ft, R-42 to R-54 (as listed in the Strategic Beach Management Plan). +400=12,976 ft, Doctors Pass to R-79=19,340 Packet Pg. 942 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application N N O 6. Eligibility: Required for all beach projects pursuant to Chapter 6213-36.007, F.A.C. Provide as a separate attachment, if needed. N • Location/Access Name: Use the official name of the park or road that is associated with the public access. N • DEP Reference Monument: Use the DEP monument that is closest to the main public access location. • Type of Access: Indicate Primary or Secondary beach access in accordance with the definitions in Chapter 6213-36, F.A.C. E • Width of Access/Frontage: The length of the legal boundary (in feet) of the public access or lodging along the beach project a shoreline. For public lodging establishments that do not front the beach, indicate the street -side length of the legal property i) boundary (in feet) that is used as the main access to the establishment. • Number of Eligible Units: A unit is defined as one automobile parking space, one rental unit in a public lodging establishment, o mass transit stop, or four bicycle parking spots. — • Additional Width from Eligible Units: Total distance (feet) added to the Width of Access/Frontage. If there are multiple types of eligibility units used for this calculation, show the calculation separately for each. c • Total Eligible Shoreline: Sum of the Width of Access/Frontage and Additional Width from Eligible Units columns. Eligible shorelir cannot overlap. • Website Link for DBPR License: Provide the link to the Department of Business and Professional Regulation (DBPR) website for E CL proof of licensure for any public lodging establishments used for eligibility or the Recreational Benefits ranking criteria. 2 m Location/ DEP Reference Type of Access Width of Access/ Number of Additional Width from Total Eligible Website Lin for DBPR N Access Name Monument Frontage (ft) Eligible Units g Eligible Units Shoreline (ft) License o H See Attached r 0 LO M N N N O N t0 N L E d Q CO M d a u_ E a Packet Pg. 943 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application N N O N to 7. Schedule and Budget: Provide as a separate attachment, if needed. Clearly indicate project phase: Feasibility (F), Design (D), m Construction (C), Monitoring (M), or USACE Multiphase (USACE). Include the year of post -construction monitoring in the descriptior � • Cost Reimbursement: Specify eligible costs incurred during the three years prior to the current application's fiscal year that are E not in a current DEP agreement and have not been reimbursed (this includes fiscal years 20/21, 21 /22, and 22/23). Eligible cost - will be added to the current funding request. cn • Current and Future Costs: Specify eligible costs for the current application's fiscal year that are not in a current DEP agreement and have not been reimbursed as well as the estimated costs for the next 4 years. Note: If Construction costs are requested in tl current fiscal year, then the Year 1 Post -Construction Monitoring costs will be added to the current funding request. c Fiscal Project Phase Description Federal Cost State Cost Local Cost Total Cost Year c to 20/21 See Attached C a 0 m 20/21 rn 20/21 L 0 21 /22 CD LO M N 21 /22 N N O N 21 /22 t° N L E 22/23 a) Q. a� N 22/23 c 22/23 0 c 23/24 a 23/24 Li c 23/24 a� E t c� .r Q 24/25 24/25 24/25 Packet Pg. 944 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Fiscal Year Project Phase Description Federal Cost State Cost Local Cost Total Cost 25/26 25/26 25/26 26/27 26/27 26/27 27/28 27/28 27/28 8. Tourism -related impacts: Criteria is calculated by the Department using 2021 data. For reference, tax data can be obtained fror the Department of Revenue website: https://floridarevenue.com/taxes/pages/colts from 7 2003.aspx. See Guidance Docume for more information. C, Current funding request includes construction and year one post -construction monitoring C, Project is managed by two or more counties Additional comments Local Option Sales Tax Collection July 2020 through May 2021 = $82,690,624 Tourist Development Tax July 2020 through Jan 2021 = $10,364,311 (incomplete data on website) Line 39 of Form 10 June 2020 through end of May 2021 = $49,797,493 9. Federal involvement: The documentation to verify authorization, federal cost share percentage, and status of funding award must be provided with the application materials for the award of points. Is the project Federally authorized by the USACE? No Authorization Year: Expiration Year: Does this project have a signed USACE Chief's report or Civil Works Congressional authorization for the No requested phase? r O LO M N USACE federal cost share percentage for this project (excluding FCCE): Packet Pg. 945 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Select all that apply for the requested project phase(s) and include documentation with application materials. C Executed USACE project agreement C Included in USACE work plan C Approved FEMA Project Worksheet C Included in Congressional Appropriations Act C Other documentation: 10. Storm damage reduction benefits: Criteria is calculated by the Department. What is the volume (cy) of advanced nourishment lost since the last sand placement event of _2 880 CY (N. Park Shore) a beach restoration or nourishment project as measured above the Mean High Water -6,330 CY (Park Shore) contour? Data should be consistent with the annual post -construction monitoring reports. For restoration projects, what is the historical erosion rate? 0.61 foot/year 11. Cost effectiveness: Criteria is calculated by the Department. A project design analysis and supporting documentation must beLO c provided with the application materials for the award of points. See Guidance Document for more information. M N What is the proposed sand placement volume (cy)? 1165,000 CY N 0 N What is the nourishment interval (years)? 5 N L Select all that apply for the current project funding request: E m C Enhanced longevity: Propose structural or design components that could extend the beach nourishment interval Q. a� Dune addition: Incorporate new or enhanced dune structures or new or existing dune restoration and revegetation N projects C Innovative technology: Propose innovative technologies designed to reduce project costs 0 C Regionalization: Two or more local sponsors manage projects together or projects propose regional sediment management strategies to conserve sand resources or reduce project costs 0 c Additional comments for storm damage reduction benefits and cost effectiveness Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 12. Previous state commitment Has the Department previously reviewed, approved, and cost -shared on a feasibility or design phase for this project? Yes Has the current proposed project phase(s) received a partial state appropriation within 3 years of phase completion? No Additional comments 13. Accessible beach area: Criteria is calculated by the Department. Provide additional information for consideration. Describe the landward and seaward edge of the accessible beach width Provide the project boundaries (R-monuments) Provide citations of reference sources 14. Recreational benefits: Provide the percentage of linear footage within the project boundaries which is zoned recreational or open space; for commercial use; or to allow for public lodging establishment, or the equivalent. Provide additional documentation and DBPR website link in a separate attachment, if needed. 36.A.1 Park Shore: Using the 2014 MHW the beach area was calculated to be .r aa) 370,532 sq. ft. However, in some areas the ECL is front of the MHW. E Q. 0 • Vanderbilt: R-22+300 to R-30.5 = 14,996 feet m a� • Park Shore: R-42 to R-54+400 = 12,976 feet • Naples: Doctors Pass to R-79 = 19,340 feet p .L Collier County, Florida Hardbottom Biological Monitoring Plan for Permits 0 Collier County Beach Nourishment Project (FDEP Permit No. 033187-004- r JM) and Wiggins Pass Navigation Channel Expansion and Maintenance ,CD Prniart (FnFP Permit fVn n1a')rzQ_nnQ_ in 0 M F4 15. Mitigation of inlet effects: Criteria is calculated by the Department. Additional comments 16. Successive unfunded requests Is the current proposed project phase(s) a successive, unfunded request? If so, how many years of successive request(s) is the current application? Does the successive request add the construction phase? No Packet Pg. 947 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 17. Environmental habitat enhancement: Criteria is calculated by the Department. See Guidance Document for more informatioi Is the project within a designated critical habitat area for threatened or endangered species that is subject No to extensive shoreline armoring? Is the project within a non -designated area where extensive shoreline armoring threatens the habitat of No threatened or endangered species? If yes to either of the above, does the project exceed best management practices to incorporate turtle - friendly designs and management strategies to protect resources or benefit critical habitat preservation? Provide an explanation and supporting documentation for the strategies which exceed best management practices 18. Readiness to construct Does the project have an active state permit? Yes Permit number 0331817-001-JC Authorization date Expiration date Oct. 2, 2015 Oct. 2, 2030 Does the project have an active federal permit? Yes Permit number FSAJ-2003-12405 Authorization date April 6, 2016 Expiration date April 6, 2031 Have all necesssary easements been acquired for the upcoming or proposed construction phase? Yes Has the necessary local funding been secured for the proposed project? If so, provide a copy of the Yes draft Resolution. The signed Resolution is due by October 5, 2022. Is an Erosion Control Line established along the project length? Additional comments for readiness to construct Yes r O LO M N Packet Pg. 948 1 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Provide additional information and comments below or attach supporting documents. 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Py a/� P, v P, y P, y cn sir V1 yr'y rn W S-I �r � xy ct A ct V U C�l W P� ct Cd da Qn U 9b U U 9b O O O O O O A O O O 11 u U U U U a ,It cn 1.0 r 00 O1 O N M N N N N N N M M M M Cd N N N N N N N N rq N N N N N N CN OM M O O O O O N O N O O M O O N N N N N N N N N N N LO m a Y V m a 36.A.1 RESOLUTION NO.22 A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA SUPPORTING THE COUNTY'S "FLORIDA BEACH MANAGEMENT PROGRAM 2023/2024 FUNDING REQUESTS" TO THE FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION FOR LONG RANGE FUNDING REQUESTS FOR FISCAL YEARS 2023/2024, AGREEING TO SERVE AS THE LOCAL SPONSOR, SUPPORT PROPOSED PROJECT ACTIVITIES AND COMMITMENT TO PROVIDING THE REQUIRED LOCAL COST SHARE. WHEREAS, Collier County's Coastal Zone Management, acting on behalf of the Collier County Board of County Commissioners, has prepared Florida Beach Management Program 2023/2024 Funding Requests to the Florida Department of Environmental Protection (FDEP) for long range grant funding for Fiscal Years 2023 c M /2024; and WHEREAS, the funding requests are to fund the following three Collier County Projects: 1. Collier County Beach Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. b. FY 2023/2024 Beach Renourishment Design for Park Shore and Clam Pass Park 2. Marco Island Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle 1 Packet Pg. 953 36.A.1 Monitoring and Tilling. Wiggins Pass Dredging a. FY 2023/2024 Environmental Monitoring, Physical Monitoring and Tilling 2 0 LO M N Packet Pg. 954 36.A.1 WHEREAS, the timely maintenance and restoration of these high quality and readily accessible public recreational beaches is critical to preserve their value and viability, and to provide a boost to both the environment and the economy of Collier County tourism, including hotels, restaurants and related commercial activities; and WHEREAS , the role of the County government in maintaining and restoring beaches is appropriate and crucial; and WHEREAS , the Board of County Commissioners supports these three funding requests and requests approval from the FDEP for each funding request for Fiscal Years 2023/2024; and WHEREAS, the Board of County Commissioners agrees to serve as the Local Sponsor; and WHEREAS, the Board of County Commissioners is able and committed to providing o M N the required Local Cost Share; and N WHEREAS, the Board of County Commissioners agrees to support proposed project activities; and WHEREAS: the Board of County Commissioners supports funding contained in previously approved funding contracts, and WHEREAS, the Board of County Commissioners has enacted the Tourist Development Tax Ordinance No. 92-60, as amended, which commits funding to beach renourishment, beach maintenance and beach park facilities. 3 Packet Pg. 955 36.A.1 NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: 1. The Board supports the Florida Beach Management Program 2023/2024 Funding Requests prepared for submittal to the Florida Department of Environmental Protection for long range funding for Fiscal Years 2023/2024, and requests approval from the FDEP for each funding request; 2. The Board of County Commissioners is willing to serve as the Local Sponsor and support the maintenance and renourishment projects. The Collier County's Coastal Zone Management has the staff dedicated to provide Project Management and Administrative support; and, 3. The Board of County Commissioners is committed to providing the required Local Cost Share. The required funds have been committed through the Tourist Development r O Ln Tax Ordinance No. 92-60, as amended. N THIS RESOLUTION ADOPTED after motion, second and majority vote favoring same, this _ day of , 2022. DATE: ATTEST: CRYSTAL K. KINZEL, CLERK As Deputy Clerk Approved as to form and legality: BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: Penny Taylor, CHAIRMAN Colleen M. 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Signature of Local Sponsor MillerAndrew Date: 022.0ed 14:37: 8-04'00' g p Date: 2022.07.30 14:37:48-04'00' Electronic or scanned signatures accepted. Printed Name Andrew Miller Date r O LO M N Packet Pg. 995 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application PART III: EVALUATION CRITERIA 1. Project Name: (as listed in the Strategic Beach Management Plan) h Marco Island Beach Renourishment Project 2. Project Description: Include county, location with reference to DEP range monuments, brief project history, and description of proposed activities. r O The South Marco Island Beach Renourishment Project is located on the southwest Florida coastline of Collier County between M Florida Department of Environmental Protection monuments from reference monument R-144 to R-148+600 (G-4). This project ha! an approximate design beach width of 100 ft. from the baseline and is nourished on an approximate 6 to 7-year interval. The N project's borrow area is the Caxambas Pass Borrow Area with upland sand mines permitted as supplemental sand sources. c N This project includes yearly physical beach monitoring, beach tilling, and environmental monitoring as required by FDEP and USA( ca permits. N In 2013, Collier County placed approximately 77,800 cubic yards of beach compatible material to restore approximately 2,300 feet along South Marco Island (400 feet south of R-146 to G-4). The beach fill was within the 2005 permitted project limits. The main goi of the project were to restore storm protection, natural resource habitats, and recreational beach areas to offset the storm damage caused by Tropical Storm Fay in 2008. Additionally, the structural repair of five existing erosion control structures was completed it 2013/14. he South Marco Island Beach Renourishment Project was then renourished through truck haul methods in November of 2016 witl pproximately 13,200 cubic yards of beach compatible material to offset storm damages caused by Tropical Storm Debby. 1010111 ately 80,000 cy of dredged material from Caxambas Pass was placed in the South Marco Island Beach project area in Marc Packet Pg. 996 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 3. Use of Requested Program Funds: Provide a brief description of tasks to be completed in each requested phase (Feasibility, Design, Construction, Monitoring, or USACE Multiphase). Indicate which tasks are cost reimbursement from previous fiscal years. 4. Map: Provide as an attachment. The map(s) of the project area must be formatted at a minimum of 1" = 200' scale and include a �— compass rose and legend. r 0 m M Map elements must include: N 1. Project boundary: DEP reference monuments and shoreline designated as critically eroded c14 04 2. Eligibility: Indicate lengths of eligible shoreline based on criteria outlined in Chapter 6213-36.007, F.A.C. a. Beach access locations: indicate primary or secondary access, and include the shoreline length, number and location N of auto parking spaces, mass transit stops, bike parking spaces, and public restroom facilities within 1 /4 mile walking distance N L of each access b. Public lodging establishments: include the length fronting the project shoreline, and include the length of street -side frontage for lodging within 1 /4 mile walking distance of a secondary beach access location 3. Recreational benefits: Comprehensive list of current land use designations of properties fronting the project shoreline 4. Value of upland property: Include one -quarter mile buffer and provide a comprehensive list of the values of properties (data from ,year 2021) that are enclosed or intersected by the buffer. The 2021 property value tax roll data and ArcGIS shapefiles can be obtained from the Department of Revenue website: https:Hfloridarevenue.com/property/Pages/ DataPortal RequestAssessmentRolIGISData.aspx. See Guidance Document for more information. 5. Project length: Total restored project length (in feet) of the critically eroded area Permitted project from R144 to R 148+600 (G (as listed in the Strategic Beach Management Plan). 4730 ft. Critically eroded R 144 to R 148 41301 Packet Pg. 997 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application N N O 6. Eligibility: Required for all beach projects pursuant to Chapter 6213-36.007, F.A.C. Provide as a separate attachment, if needed. N • Location/Access Name: Use the official name of the park or road that is associated with the public access. N • DEP Reference Monument: Use the DEP monument that is closest to the main public access location. • Type of Access: Indicate Primary or Secondary beach access in accordance with the definitions in Chapter 6213-36, F.A.C. E • Width of Access/Frontage: The length of the legal boundary (in feet) of the public access or lodging along the beach project a shoreline. For public lodging establishments that do not front the beach, indicate the street -side length of the legal property i) boundary (in feet) that is used as the main access to the establishment. • Number of Eligible Units: A unit is defined as one automobile parking space, one rental unit in a public lodging establishment, o mass transit stop, or four bicycle parking spots. — • Additional Width from Eligible Units: Total distance (feet) added to the Width of Access/Frontage. If there are multiple types of eligibility units used for this calculation, show the calculation separately for each. 0 • Total Eligible Shoreline: Sum of the Width of Access/Frontage and Additional Width from Eligible Units columns. Eligible shorelir cannot overlap. • Website Link for DBPR License: Provide the link to the Department of Business and Professional Regulation (DBPR) website for E CL proof of licensure for any public lodging establishments used for eligibility or the Recreational Benefits ranking criteria. 0 m Location/ DEP Reference Type of Access Width of Access/ Number of Additional Width from Total Eligible Website Lin for DBPR N Access Name Monument Frontage (ft) Eligible Units g Eligible Units Shoreline (ft) License 0 H Surf Club of R-144 Primary 297 44 0 297 https:// " Marcowww.myflorii 0 Hilton Marco www.myfloril PR Island Beach R-144 Primary 500 320 0 500 license.com/ N N Marriott Crystal R-144.2 Primary 362 71 0 362 ttps:// N Shores www.myflorii co N Swallow Ave R-148 Secondary 20 72 1860 1880 L N/A E m a a� N c 0 0 c m a: a u_ E a Packet Pg. 998 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application N N O N to 7. Schedule and Budget: Provide as a separate attachment, if needed. Clearly indicate project phase: Feasibility (F), Design (D), m Construction (C), Monitoring (M), or USACE Multiphase (USACE). Include the year of post -construction monitoring in the descriptior � • Cost Reimbursement: Specify eligible costs incurred during the three years prior to the current application's fiscal year that are E not in a current DEP agreement and have not been reimbursed (this includes fiscal years 20/21, 21 /22, and 22/23). Eligible cost - will be added to the current funding request. cn • Current and Future Costs: Specify eligible costs for the current application's fiscal year that are not in a current DEP agreement and have not been reimbursed as well as the estimated costs for the next 4 years. Note: If Construction costs are requested in tl current fiscal year, then the Year 1 Post -Construction Monitoring costs will be added to the current funding request. c Fiscal Project Phase Description Federal Cost State Cost Local Cost Total Cost Year c to E 20/21 a 0 m 20/21 rn 20/21 L 0 21 /22 CD LO M N 21 /22 N N O N 21 /22 t° N L E 22/23 0) Q. a� N 22/23 22/23 c 0 23/24 Monitoring Physical, Turtle, Tilling 0 28,900 78,400 c 107,300 Q 23/24 Li c a� 23/24 E t U c� .r W Q 24/25 Design Engineering Design, P&S 0 30,400 82,400 112,800 24/25 Monitoring Physical, Turtle, Tilling 0 29,800 80,700 110,500 24/25 Packet Pg. 999 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Fiscal Year Project Phase Description Federal Cost State Cost Local Cost Total Cost 25/26 Construction Beach Nourishment and Services 0 608,400 1,646,600 2,255,000 25/26 Monitoring Physical, Turtle, Shorebird, Tilling 0 33,100 89,400 122,500 25/26 26/27 Monitoring Physical, Turtle, Shorebird, Tilling 0 34,000 92,200 126,200 26/27 26/27 27/28 Monitoring Physical, Turtle, Shorebird, Tilling 0 35,100 94,900 130,000 27/28 27/28 8. Tourism -related impacts: Criteria is calculated by the Department using 2021 data. For reference, tax data can be obtained fror the Department of Revenue website: https://floridarevenue.com/taxes/pages/colts from 7 2003.aspx. See Guidance Docume for more information. C, Current funding request includes construction and year one post -construction monitoring C, Project is managed by two or more counties Additional comments As only monitoring funds are requested, only items 1-7 are included in this application. 9. Federal involvement: The documentation to verify authorization, federal cost share percentage, and status of funding award must be provided with the application materials for the award of points. Is the project Federally authorized by the USACE? No Authorization Year: Expiration Year: Does this project have a signed USACE Chief's report or Civil Works Congressional authorization for the No requested phase? r O LO M N USACE federal cost share percentage for this project (excluding FCCE): Packet Pg. 1000 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Select all that apply for the requested project phase(s) and include documentation with application materials. C Executed USACE project agreement C Included in USACE work plan C Approved FEMA Project Worksheet C Included in Congressional Appropriations Act C Other documentation: 10. Storm damage reduction benefits: Criteria is calculated by the Department. What is the volume (cy) of advanced nourishment lost since the last sand placement event of a beach restoration or nourishment project as measured above the Mean High Water contour? Data should be consistent with the annual post -construction monitoring reports. For restoration projects, what is the historical erosion rate? 11. Cost effectiveness: Criteria is calculated by the Department. A project design analysis and supporting documentation must beLO c provided with the application materials for the award of points. See Guidance Document for more information. M N What is the proposed sand placement volume (cy)? I N 0 N What is the nourishment interval (years)? N L Select all that apply for the current project funding request: E am C Enhanced longevity: Propose structural or design components that could extend the beach nourishment interval Q. a� Dune addition: Incorporate new or enhanced dune structures or new or existing dune restoration and revegetation N projects C Innovative technology: Propose innovative technologies designed to reduce project costs 0 C Regionalization: Two or more local sponsors manage projects together or projects propose regional sediment management strategies to conserve sand resources or reduce project costs 0 c Additional comments for storm damage reduction benefits and cost effectiveness Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 12. Previous state commitment 36.A.1 Has the Department previously reviewed, approved, and cost -shared on a feasibility or design phase for this project?C Has the current proposed project phase(s) received a partial state appropriation within 3 years of phase completion?C Additional comments 13. Accessible beach area: Criteria is calculated by the Department. Provide additional information for consideration. Describe the landward and seaward edge of the accessible beach width Provide the project boundaries (R-monuments) Provide citations of reference sources 14. Recreational benefits: Provide the percentage of linear footage within the project boundaries which is zoned recreational or open space; for commercial use; or to allow for public lodging establishment, or the equivalent. Provide additional documentation and DBPR website link in a separate attachment, if needed. 15. Mitigation of inlet effects: Criteria is calculated by the Department. Additional comments 16. Successive unfunded requests r O LO M N Is the current proposed project phase(s) a successive, unfunded request? If so, how many years of successive request(s) is the current application? Does the successive request add the construction phase? Packet Pg. 1002 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 17. Environmental habitat enhancement: Criteria is calculated by the Department. See Guidance Document for more informatioi Is the project within a designated critical habitat area for threatened or endangered species that is subject to extensive shoreline armoring? Is the project within a non -designated area where extensive shoreline armoring threatens the habitat of threatened or endangered species? If yes to either of the above, does the project exceed best management practices to incorporate turtle - friendly designs and management strategies to protect resources or benefit critical habitat preservation? Provide an explanation and supporting documentation for the strategies which exceed best management practices 18. Readiness to construct Does the project have an active state permit? Permit number Authorization date Expiration date r O LO M N Does the project have an active federal permit? Permit number Authorization date Expiration date Have all necesssary easements been acquired for the upcoming or proposed construction phase? Has the necessary local funding been secured for the proposed project? If so, provide a copy of the draft Resolution. The signed Resolution is due by October 5, 2022. Is an Erosion Control Line established along the project length? Additional comments for readiness to construct C Packet Pg. 1003 1 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Provide additional information and comments below or attach supporting documents. Packet Pg. 1004 1 - 6;w Iiaunoo;uawdoIanaa;sianol : LO9£Z) ZZOZ `9Z aagwoldeS `Aepuow - epue6d lln=l :;uauayae;;y P' W Ef3 Go 3 bF3 NEf� b9 69 69 000 000 0000 ON1 C', O b[} 64 b9 — GOS yg bF3 rIq O O O O O O O O O O 0O0 N M M M GO,) 459 64 69 b9 b9 r � 69 b9 6S 1&9 b9 b9 bo} bA bA bA bA bA bA , y "O "O 7d "O - 'd C/1 "d "d .fir O bA O O .. 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C g L � u a�o� mho fvLL o um i f 8 U c O Q) V) > O U U 0 m' �o C E c O d w y y E E O 10 � `o o w U � E ° E +° a° N 0 Zm C C U e, V O j Y m d I p O O N O cao'mcwv�i 5EE-t V1 Y vvi u M N 0 m d co : Z N M RESOLUTION NO.22 - 36.A.1 A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA SUPPORTING THE COUNTY'S "FLORIDA BEACH MANAGEMENT PROGRAM 2023/2024 FUNDING REQUESTS" TO THE FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION FOR LONG RANGE FUNDING REQUESTS FOR FISCAL YEARS 2023/2024, AGREEING TO SERVE AS THE LOCAL SPONSOR, SUPPORT PROPOSED PROJECT ACTIVITIES AND COMMITMENT TO PROVIDING THE REQUIRED LOCAL COST SHARE. WHEREAS, Collier County's Coastal Zone Management, acting on behalf of the Collier County Board of County Commissioners, has prepared Florida Beach Management Program 2023/2024 Funding Requests to the Florida Department of Environmental Protection (FDEP) for long range grant funding for Fiscal Years 2023 /2024; and WHEREAS, the funding requests are to fund the following three Collier County Projects: 0 1. Collier County Beach Nourishment N a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. 2. Marco Island Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. b. Engineering, Design, Plans and Specifications and Pre -Construction 3. Wiggins Pass Dredging a. FY 2023/2024 Environmental Monitoring, Physical Monitoring and Tilling Packet Pg. 1011 WHEREAS, the timely maintenance and restoration of these high quality and readily© accessible public recreational beaches is critical to preserve their value and viability, and to provide a boost to both the environment and the economy of Collier County tourism, including hotels, restaurants and related commercial activities; and WHEREAS , the role of the County government in maintaining and restoring beaches is appropriate and crucial; and WHEREAS, the Board of County Commissioners supports these three funding requests and requests approval from the FDEP for each funding request for Fiscal Years 2023/2024; and WHEREAS, the Board of County Commissioners agrees to serve as the Local Sponsor; and WHEREAS, the Board of County Commissioners is able and committed to providing the required Local Cost Share; and WHEREAS, the Board of County Commissioners agrees to support proposed project u M N activities; and N WHEREAS: the Board of County Commissioners supports funding contained in previously approved funding contracts, and WHEREAS, the Board of County Commissioners has enacted the Tourist Development Tax Ordinance No. 92-60, as amended, which commits funding to beach renourishment, beach maintenance and beach park facilities. 2 Packet Pg. 1012 36.A.1 NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: 1. The Board supports the Florida Beach Management Program 2023/2024 Funding Requests prepared for submittal to the Florida Department of Environmental Protection for long range funding for Fiscal Years 2023/2024, and requests approval from the FDEP for each funding request; 2. The Board of County Commissioners is willing to serve as the Local Sponsor and support the maintenance and renourishment projects. The Collier County's Coastal Zone Management has the staff dedicated to provide Project Management and Administrative support; and, 3. The Board of County Commissioners is committed to providing the required Local Cost Share. The required funds have been committed through the Tourist Development 0 u� Tax Ordinance No. 92-60, as amended. N THIS RESOLUTION ADOPTED after motion, second and majority vote favoring same, this _ day of 12022. DATE: ATTEST: CRYSTAL K. KINZEL, CLERK As Deputy Clerk Approved as to form and legality: BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: Penny Taylor, CHAIRMAN Colleen M. Greene Managing Assistant County Attorney 3 Packet Pg. 1013 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application PART I: GENERAL INFORMATION 36.A.1 Local Sponsor Collier County - Growth Management Department - Coastal Zone Management Section Federal ID Number (FEID) 59-6000558 Primary Contact Name Andrew Miller Title [Manager Mailing Address Line 1 2685 South Horseshoe Drive, Unit 103 Mailing Address Line 2 City [Naples Zip Code 34104 Telephone Number (239)-252-2922, c (239) Email Address Andrew.Miller@colliercountyfl.gov Additional Contact Information PART II: CERTIFICATION I hereby certify that all information provided with this application is true and complete to the best of my knowledge. Signature of Local Sponsor MillerAndrew Date: 022.0ed 14:39: 1 -04'00' g p Date: 2022.07.30 14:39:21-04'00' Electronic or scanned signatures accepted. Printed Name Andrew Miller Date r O LO M N Packet Pg. 1014 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application PART III: EVALUATION CRITERIA 1. Project Name: As listed in the Inlet Management Plan (IMP) or Strategic Beach Management Plan (SBMP) ggins Pass Inlet Management 2. Project Description: Include county, location with reference to DEP range monuments, brief project history, and description of proposed activities. The Wiggins Pass Project is located on the southwest Florida coastline in Collier County between Florida Department of a) Environmental Protection monuments R-16 and R-17 and the project is adjacent to approximately 2,300 feet of critically eroded GL shoreline. The dredge sites are located within Wiggins Pass, South and North Channels and the Gulf of Mexico. The nearshore and L beach disposal sites are located north of the inlet, between DEP Reference monuments R-12 to R-15.5, and south of the inlet, o between R-18 and R-20. The ebb shoal disposal area is located offshore of Wiggins Pass, approximately 300-1,000 feet north of the authorized inlet channel. c m M The project permits also includes the periodic maintenance dredging of 4,700 feet of the Water Turkey Bay navigational channel to the design depth of -5.0 feet MLW, with 0.5 foot over -depth allowance, for a maximum allowable dredge depth of -5.5 feet. The N channel widths range from approximately 90 feet to 140 feet. N The initial phase of the latest Inlet Management Plan Study was implemented in 2013 by dredging approximately 107,000 cy for maintenance dredging and initial realignment of the channel. Per the Inlet Management Plan study, Wiggins Pass is currently dredged at regular intervals of approximately 4 years to maintain navigable depths for recreational boaters, with optional interim dredging events every two years to address shoaling across the navigation inlet gulf entrance. In 2015, an interim maintenance dredging project excavated 13,000 cy to clear the shoal across the main inlet entrance channel. Material was placed in the ebb sho, disposal area north of the channel and within the flood shoal disposal. FDEP finalized the inlet management plan in April 2018. In Spring 2018, dredging of 100,000 cy with disposal split 2/3 of the total volume (67%) to the north and 1/3 of the total volume (33%) to the south to maintain the navigation of the inlet, refine and reinforce the alignment begun with the 2013 project. Dredgir of Wiggins Pass was concurrent with the dredging of Doctors Pass as a means for sharing of common costs, such as mobilization to reduce costs. In March 2020 the County conducted a small interim dredging project which removed approximately 21,400 cy from Wiggins Pass and 26,650 cy from Water Turkey Bay with placement in the nearshore zone north of Wiggins Pass along Barefoot Beach from FDEF reference monument R-12 to R-14. Due to storms since this project completion, the County is considering an emergency dredging project to remove shoals that impede navigation. Wiggins Pass was dredged between January 26, 2022 and March 10, 2022 with tF removal of 66,033 cy with 65,043 cy available for pay. Approximately 21, 413 cubic yards was placed north of the inlet on the beach and in the nearshore of Barefoot Beach and 16,747 cy was placed south of the inlet on the beach and in the nearshore near Delnor- Wiggins State Park. Packet Pg. 1015 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application 3. Use of Requested Program Funds: Provide a brief description of tasks to be completed in each requested phase (Feasibility, Design, Construction, or Monitoring). Indicate which tasks are cost reimbursement from previous fiscal years. Monitoring: Funds are requested for Environmental & Physical Monitoring, and Tilling 4. Map: Provide as an attachment. • Format: The project area must be formatted at a minimum of 1" = 200' scale and include a compass rose and legend. H • Required elements: Project boundary, DEP reference monuments, shoreline designated as critically eroded, area of inlet influence, and permitted sand bypassing placement area Co M N 5. Project length: Total restored project boundary (in feet) as listed in the IMP or SBMP. 10,560 feet c N 6. Schedule and Budget: Provide as a separate attachment, if needed. Clearly indicate project phase: Feasibility (F), Design (D), N Construction (C), or Monitoring (M). Include the year of post -construction monitoring in the description. • Cost Reimbursement: Specify eligible costs incurred during the three years prior to the current application's fiscal year that are not in a current DEP agreement and have not been reimbursed (this includes fiscal years 20/21, 21/22, and 22/23). Eligible cost! a) will be added to the current funding request. • Current and Future Costs: Specify eligible costs for the current application's fiscal year that are not in a current DEP agreement N and have not been reimbursed as well as the estimated costs for the next 4 years. Note: If Construction costs are requested in tl current fiscal year, then the Year 1 Post -Construction Monitoring costs will be added to the current funding request. 0 2 Fiscal Project Phase Description Federal Cost State Cost Local Cost Total Cost m '0 Year c m 20/21 See Attachment Q 20/21 c 20/21 a� t c� .r Q 21/22 21/22 21/22 Packet Pg. 1016 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application Fiscal Project Phase Description Federal Cost State Cost Local Cost Total Cost Year 22/23 " i 22/23 a 22/23 •', 23/24 " 23/24 23/24 " 24/25 F c 24/25 i c 24/25 C c c 25/26 25/26 a i 25/26 26/27 26/27 L 26/27 " 27/28 " " ' 27/28 27/28 Packet Pg. 1017 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application 7. Sand reaching the inlet Provide the estimated annual quantity (cubic yards) of beach quality sand reaching the updrift boundary of the improved jetty or inlet channel: 8. Severity of erosion Provide the annual bypassing objective (cubic yards/year) adopted by the IMP or SBMP or as determined by a Department -approved study: 9. Balancing the sediment budget Provide the current annual average of bypassed material (cubic yards) since the adoption of a bypass objective: Provide a brief description of when the last sediment budget engineering analysis was completed for the inlet and area of inlet influence. Discuss any proposals to update the sediment budget. 36.A.1 Beause only monitoring funds are being requested in FY 23/24. only items 1-6 have been included with this application. Packet Pg. 1018 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application Historical bypassing volumes: In the table below, provide the annual bypassing volumes (cubic yards/year), for the previous ten years (from the last calendar year or the most recent calculation). Attach additional documentation as needed. Year Quantity Bypassed (cy) - Sand Transfer Plant Quantity Bypassed (cy) - Dredging Dredge Location Placement or Disposal Ar 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Total per method Total bypass volume Years since IMP adoption Annual average bypass Bypass objective r O LO M N Percentage of bypass objective: Packet Pg. 1019 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application 10. Increased bypassing and cost-effectiveness Provide the estimated increase in annual bypassing of sand (cubic yards/year) proposed for the project: Provide the estimated shortfall of annual bypassing of sand (cubic yards/year) within the inlet system: Is the proposed project requesting construction phase funds for a major inlet management project component? If yes, and for the award of points for the cost-effectiveness of using inlet sand criteria, provide an opinion of probable cost per unit volume of the inlet and all other sand sources, certified by a licensed professional engineer. 11. Inlet Management Plans Select all that apply: Existing IMP: The proposed project has an existing IMP or completed Inlet Management Study that CD has been approved by the Department. M N Updated IMP: The Department has received and approved an update to an existing IMP in the N N C form of a current Inlet Management Study/sediment budget analysis within the previous five years, N or there is an update proposed to an existing IMP in the current application. ca C New IMP: A new inlet management study is proposed for submission to the Department for an adoption in an IMP. 12. Enhanced longevity of proximate beach nourishment projects Annualized beach nourishment volume of proximate beach nourishment project: 13. Active permits Does the project have an active state permit? Permit number: Authorization date: Expiration date: Does the project have an active federal permit? Permit number: Authorization date: Expiration date: Packet Pg. 1020 36.A.1 Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application 14. Federal funds available Does the proposed project have federal funds available? If so, provide supporting documentation. I 15. Secured local funds Has the necessary local funding been secured for the proposed project? If so, provide a copy of the draft Resolution. The signed Resolution is due by October 5, 2022. Additional comments - 6Iw 113unoo;uawdolGAea lsianol : 4O5£Z) ZZOZ `9Z aagwa;dag `Aepuow - epue6v lin j :;uawy3L'IIV R O O O o v o R dssi�dsifl�iflvjds� 0 F u y o O 0 VL 0 0 O 0 O 0 o 0 0 u V)i O O � h N V�1 VMl V�1 M a69 b9 6o9 6s 6s 69 6s CO U - o o? o o p o coy O R V� vNi 69 VMl b9 O 69 h 69 N v6i 69 b9 &n 69 OM � � 6�9 � O U i 0 Go,v� 0 0 0 0 s9 0 vs 0 sus 0 � 0 s9 0 � rA w U c U 0 U 0 0 � ... � on � on on on cn on on on on on P p a❑ ,� a a p a� a� a a p a a a� a '� cd cd cd h U .V. U U N U N Pr C. V� Pr ' 0.i x 0.i Ci. W b IV U O O O O O O O O O O U U U U V V V N V A Q O V U U U U a L N O N O N O N O 00 N O 01 N O O M O M O N M O M M O V M Cl R N M N 7 N V1 N rO N lq N 00 N Oq N O N N N N M N O N N O N N O N N O N N O N N O N N O N M O N M O N M O N M O N 36.A.1 RESOLUTION NO.22 A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA SUPPORTING THE COUNTY'S "FLORIDA BEACH MANAGEMENT PROGRAM 2023/2024 FUNDING REQUESTS" TO THE FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION FOR LONG RANGE FUNDING REQUESTS FOR FISCAL YEARS 2023/2024, AGREEING TO SERVE AS THE LOCAL SPONSOR, SUPPORT PROPOSED PROJECT ACTIVITIES AND COMMITMENT TO PROVIDING THE REQUIRED LOCAL COST SHARE. WHEREAS, Collier County's Coastal Zone Management, acting on behalf of the Collier County Board of County Commissioners, has prepared Florida Beach Management Program 2023/2024 Funding Requests to the Florida Department of Environmental Protection (FDEP) for long range grant funding for Fiscal Years 2023 c M /2024; and WHEREAS, the funding requests are to fund the following three Collier County Projects: 1. Collier County Beach Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. b. FY 2023/2024 Beach Renourishment Design for Park Shore and Clam Pass Park 2. Marco Island Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle 1 Packet Pg. 1023 36.A.1 Monitoring and Tilling. Wiggins Pass Dredging a. FY 2023/2024 Environmental Monitoring, Physical Monitoring and Tilling 2 0 LO M N Packet Pg. 1024 36.A.1 WHEREAS, the timely maintenance and restoration of these high quality and readily accessible public recreational beaches is critical to preserve their value and viability, and to provide a boost to both the environment and the economy of Collier County tourism, including hotels, restaurants and related commercial activities; and WHEREAS , the role of the County government in maintaining and restoring beaches is appropriate and crucial; and WHEREAS , the Board of County Commissioners supports these three funding requests and requests approval from the FDEP for each funding request for Fiscal Years 2023/2024; and WHEREAS, the Board of County Commissioners agrees to serve as the Local Sponsor; and WHEREAS, the Board of County Commissioners is able and committed to providing o M N the required Local Cost Share; and N WHEREAS, the Board of County Commissioners agrees to support proposed project activities; and WHEREAS: the Board of County Commissioners supports funding contained in previously approved funding contracts, and WHEREAS, the Board of County Commissioners has enacted the Tourist Development Tax Ordinance No. 92-60, as amended, which commits funding to beach renourishment, beach maintenance and beach park facilities. 3 Packet Pg. 1025 36.A.1 NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: 1. The Board supports the Florida Beach Management Program 2023/2024 Funding Requests prepared for submittal to the Florida Department of Environmental Protection for long range funding for Fiscal Years 2023/2024, and requests approval from the FDEP for each funding request; 2. The Board of County Commissioners is willing to serve as the Local Sponsor and support the maintenance and renourishment projects. The Collier County's Coastal Zone Management has the staff dedicated to provide Project Management and Administrative support; and, 3. The Board of County Commissioners is committed to providing the required Local Cost Share. The required funds have been committed through the Tourist Development r O Ln Tax Ordinance No. 92-60, as amended. N THIS RESOLUTION ADOPTED after motion, second and majority vote favoring same, this _ day of , 2022. DATE: ATTEST: CRYSTAL K. KINZEL, CLERK As Deputy Clerk Approved as to form and legality: BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA By: Penny Taylor, CHAIRMAN Colleen M. Greene Managing Assistant County Attorney 4 Packet Pg. 1026 r vj UM .61 Wl,unoo; awdga aQ 4s|,no1:40 EZ Z oz`9 ja wmdeg'A puoLAj.epu � � � , . � � a E ; , ' k � � '} � � � � � � � � � � � � � })/ \ ; \ ---------------------------------- , . ƒ/_ E�\2 4: al -Eo E 3o: 2. ,k 2 b 8© a`= 2 N Q M - B}W Ilounoo;uawdolana(3 4slanol �09£Z) I I i I ZZOZ `9Z aagwa;dag `AepuolN - epul I I 1 I I I I I I I I I I I I I I I //JII I I I I I I I ' I _ I l � •x I Li c� I I I I I )Bv Iln=l :; m U V�1 o d � m � Da)c U c N O U U p J v a` c 0 .N o w M n � i o U d ._ iL v U c 3 fi E 3 c O U f a w w 3 d O I , uauayoe;;br Fv <qA rn�v z f m 0 N N N -a O W d N N 2. p w > w u O 0 N E m 2 c s a)_�Zvoy cn 0 m v 2 i- u E tf y u m w ONI mEom m .. U d a Z N DO N O a d Y t� m a _ _ _ a- _ _ _ _ _ _ ____________________________________ __- I - 6;w Iiounoa;uawdolanaa;sianol : �09£Z) ZZOZ 19Z aagweldeS `Aepuow - epue6v lln=l quawt4ol'].V I * I I m m F w LLrPin a'= rn q"v o z C ' U C ° U U J m' I � u �S a I Io N F I I I I I I I I I I I I Q2Jp �ooa� �U il!q!apu e'� z '1 U = m a N T O N c m a o m � 0 N N 0, "0O O w d m N N ww � V M O N N � O N mo W w a o 'v Q �v CC N c v y C O C O N O N U 6 E rn w NI mEOm UD_a Z N rn N O a m Y U fC a 0 I - 64W Ilaunoo;uewdolanaQ;spnol : w5£Z) ZZOZ 19Z jagLueldeS `AepuoW - epui )Bv Iln=l :; m U ul o d � m � D c U c N O U U p J v a` c 0 .N o � Lot Cl o i v U � N 3 Y� E 3 O c O T U i u a a a w w a d w 814 uauayae;;br Fv <a`o <qA rn�v z f m NN O � N N � O W d U E N E p w V w w a o 'v a m c C E N c v° y c n a o a o w o N U v y w NI mEom Q M ------------------------------ - 6;w liounoo;uawdolanad;sianol I I I I I I I I I I I I I I I I I I I I I I I I I I ma) ZZOZ `9Z jagw9ldeS `AepuoW - epui I I I I I I I I I I I I I I I I I I I I I I I I I I o 4nlw595 - 6;w liounoo;uawdolanad;sianol I I I I I I I I I I I I I I I I I I I I I I I I I I ma) ZZOZ `9Z jagw9ldeS `AepuoW - epui I I I I I I I I I I I I I I I I I I I I I I I I I I o 4nlw595 �U Illgiapue� a, U m?a o v � = a o m U )Bv Iln=l :; m U , o d � m � D a) U c N O U U p J uauayoe;;br Fv <qA rn�v z f m �o -----------------------� o • 4j 0m - 6;W liaunoa;uewdolanaa;slanol : �09£Z) ZZOZ 19Z aaquaa;dag `AepuoW - epui I I I I I I I I I I I )Bv Iln=l :; m o d � m � D a) U c a) O U U 0 J uauayae;;br Fv <a`o <qA rn�v z E x m O N O � N N � O Ln w d m L Evv pE w > V u O N o N W w a oc 'v ' E -0C E N c v° c m 0 a c o o N U E v i y w 01 mEo�6 a N M O a d Y V m a 36.A.1 09/26/2022 EXECUTIVE SUMMARY Recommendation to approve Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non -County Owned/Operated Museums (formerly Category C-2) ($177,500) and make a finding that these expenditures promote tourism. OBJECTIVE: Approve grant applications and recommended grant awards for Tourist Development Tax (TDT) Non-CountyMuseum Grant applicants for the second round for FY 2022- 2023. CONSIDERATIONS: The second round of TDT grants was approved in July 2022 by the Board of County Commissioners. Applications were made available on our County Tourism website. This second round was created to allow museums and performance organizations to obtain funding not to exceed 50% of the total production costs and for other qualified organizations to apply for the $177,500 of remaining/unallocated funds from the first round of grant applications. In accordance with the Grant Guidelines, the applications were reviewed by Tourism Division staff to verify they met the Grant Guidelines. Non -County Owned/Operated Museums (formerlXCategory C-2) Gulfshore Playhouse This application funding request is for $127,025 for the 2022-2023 season, with a theme of Love in o Many Colors. One of the productions, 26 Miles, is a part of the Hispanic Art Festival (iARTE VIVA!). Funding has been requested for production expenses. The organization projects an annual season 0 attendance of 25,000 visitors, 5,865 overnight visitors, 29,325 room nights, and Tourism Tax Revenue of $118,253. The production expenditures requested meet the grant guidelines. Funding from the first round of grants totaled $20,000 for marketing expenses. Staff recommends funding for FY23 up to $80,000 for production expenses. _ry Marco Island Center for the Arts This application funding request is for $18,681 for the 2022-2023 season, for their new performance series, Arts Center Theater. Funding has been requested for the theater and music series production costs, along with marketing support for the theater series. The organization projects an annual season attendance of 7,200 visitors, 1,300 overnight visitors, 650 room nights, and Tourism Tax Revenue of $25,882. The requested production and marketing expenditures meet the grant guidelines. Funding from the first round of grants totaled $10,500 for exhibition and marketing expenses. Staff recommends funding for FY23 up to $18,000 for theater series marketing and for production costs for the theater and music performance series. Naples Art Association This application funding request is for $135,000 for the exhibition, M.C. Escher Reality and Illusion, from Nov. 2022 - Feb 2023. Funding has been requested for exhibition costs and out -of -market advertising and promotion costs. The organization projects an attendance of 70,500 annual visitors. For this exhibition, the organization anticipates 160 overnight visitors, 80 room nights, and Tourism Tax Revenue of $1,274. The requested exhibit and marketing expenditures meet the grant guidelines. Funding from the first round of grants totaled $100,000 for another exhibition and marketing expenses. Staff recommends funding for FY23 up to $14,500 for the exhibition and out -of -region marketing. Opera Naples Packet Pg. 1033 36.A.1 09/26/2022 This application funding request is for $92,289 for production expenses for the 2023 Festival Under the Stars (3rd annual) at Cambier Park between the dates of March 20 - April 6, 2023. Performances will include Bizet's Carmen, South American Music, and Spanish Zarzuela Music and Dancing. The event is part of the Hispanic Art Festival (iARTE VIVA!). Funding has been requested for production expenses. The organization projects an attendance of 6,500 festival visitors, 365 overnight visitors, 423 room nights, and a Tourist Tax Revenue of $19,949. The production expenditures requested meet the grant guidelines. Funding from the first round of grants totaled $35,000 for out -of -market advertising. Staff recommends funding for FY23 of up to $65,000 for Festival Under the Stars production expenses. FISCAL IMPACT: Funding for the second round of grant applications for Non -County Owned/Operated Museums (formerly Category B), in the amount of $177,500, is included in the FY23 Tourism Division's budget within TDC Promotion Fund (184). ADVISORY BOARD RECOMMENDATION: This item will be reviewed by the Tourist Development Council on September 26, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non -County Owned/Operated Museums (formerly Category C-2) 0 ($177,500) and make a finding that these expenditures promote tourism. 0 u� Prepared By: Paul Beirnes, Tourism Director; John Melleky, Arts and Culture Manager ATTACHMENT(S) 1. Full Grant Packet C-2 Second Round 2022.09 (PDF) Packet Pg. 1034 36.A.1 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.13 Doc ID: 23329 Item Summary: Recommendation to approve Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non -County Owned/Operated Museums (formerly Category C- 2) ($177,500) and make a finding that these expenditures promote tourism. Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/13/2022 9:09 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/13/2022 9:09 AM Approved By: Review: Tourism Tourism Corporate Business Operations County Manager's Office Tourism Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Kelly Green Stage 1 Review Jennifer Reynolds Stage 1 Review Geoffrey Willig CMO Analyst Paul Beirnes Director Completed Christopher Johnson OMB Colleen Greene Attorney Review Ed Finn OMB/CMO Reviewer Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending r O Completed 09/13/2022 9:15 AM M N Completed 09/14/2022 7:35 AM N N Completed 09/14/2022 8:55 AM N co Completed 09/14/2022 9:17 AM N L 09/14/2022 12:19 PM E m Completed 09/14/2022 3:31 PM Q. N N Completed 09/14/2022 4:49 PM O Completed 09/20/2022 8:28 PM O Completed 09/21/2022 5:12 PM M 09/26/2022 9:00 AM 72 Packet Pg. 1035 -&m 9umom_aIGA a mno :�#E}z z e` aq_ld m` puoW -p©Bv pdi©mmm¥ go _ \\ . \a = 2� ( ƒ\_ - \ , , |■ # clt ` ()� ,|oR ` )| 22 # CY cl oo �\0 §§2 | ( ( ( § § K § ). § | § �rR IR N o � � k § § § § ¥ ! c 4 7 # } k $ x . . . to } �\ | - zo ] 1. 1. 2 [ ( k 36.A.1 GULFS H O RE PLAY HOUSE 22-23 Mainstage Season Budget Sheet FULL MAINSTAGE REVENUE ACCOUNTS 26 MILES SEASON EXPENSE ACCOUNTS 8000 PERSONNEL 8033 IC: Choreographer $0.00 $7,709.71 8034 IC:Costume Designer $3,814.75 $23,551.75 8036IC:Director $9,869.94 $52,943.76 8037 IC:Equity Performer-Salary/Benefits $30,692.39 $290,749.18 80310 IC:Lighting Designer $3,814.75 $22,173.75 80312IC:Miscellaneous $1,000.00 $6,000.00 80313 IC:Musical Director $0.00 $8,000.00 80314IC:Musicians $0.00 $10,200.00 80316IC:Photographer $900.00 $6,000.00 80317IC:Playwright $0.00 $3,500.00 80319 IC:Set Designer $4,303.75 $25,018.75 80320 IC:Sound Designer $3,100.00 $23,673.75 80321 IC:Stage Managers-Salary/Benefits $8,677.62 $81,700.59 80324IC:Vocal Coach $2,250.00 $11,250.00 80325 IC: Reader $0.00 $2,800.00 8050 Payroll Processing Fee $2,905.75 $26,135.34 8100 PERSONNEL RELATED EXPENSE 8130 Gasoline/Gas Stipends $385.00 $3,350.00 8140 Travel/Travel Stipends $5,500.00 $49,950.00 8150 Hospitality $1,200.00 $10,200.00 8151 Working Meals $920.00 $5,520.00 8500 PRODUCTION EXPENSES 8510 Audition Costs $500.00 $3,000.00 8520 Performance Rights $6,361.31 $114,400.99 8540 Front of House Expense $600.00 $6,150.00 8550 Opening Night Patron Party $1,400.00 $9,200.00 8570 Stage Management Expense $250.00 $1,700.00 8581 Material: Costumes $3,600.00 $32,200.00 85810 Material:Wardrobe Maintenance $250.00 $2,100.00 85811 Material:Wigs & Haircuts $300.00 $3,900.00 8582 Material:Scenic $5,000.00 $33,100.00 8583 Material:Paints $1,650.00 $10,500.00 8584 Material:Lighting $2,400.00 $16,090.00 8585 Material:Props $1,500.00 $11,610.00 8586 Material:Sound $400.00 $12,500.00 8588 Material:Truck & Tool Rental $1,000.00 $6,500.00 8589 Material:Miscellaneous $0.00 $300.00 8999 CONTINGENCY 8999 Contingency $654.00 $5,474.60 REVENUE TOTAL $94,875.79 $1,196,081.16 EXPENSE TOTAL $105,199.25 $939,152.17 NET TOTAL -$10,323.46 $256,928.99 Packet Pg. 1037 36.A.1 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL (TDC) GRANT FUNDING APPLICATION REQUEST CATEGORY "C-2" NON -COUNTY OWNED AND OPERATED MUSEUM GRANTS FISCAL YEAR 2022-23 TIMETABLE FOR REVIEW: • Completed applications must be received in digital format or other written format by the Tourism Department Office. The application deadline will be no earlier than 5:00 P.M. on Tuesday, April 12, 2022. A final due date will be determined by the Board of County Commissioners at their April 12 meeting. • Applications may also be delivered to the Tourism Development Division Office: 2660 North Horseshoe Dr, Suite 105 Naples, FL 34104. • For further information, contact Charles Kammerer at telephone (239) 252-8951 or email Charles. Kammererncolliercountvfl.gov. After receiving recommendations from the Tourism Division Staff, the Tourist Development Council 3 0 (TDC) will review each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2022-23. Final funding recommendations of the TDC will be presented to the o Board of County Commissioners as part of the County's budget process for FY 2022-23. After budget N approval, contracts will be negotiated with the selected applicants, with assistance from the County N Purchasing Department and the County Attorney's office, and then presented to the BCC for final N approval. Appeals on funding recommendations may be made to the County Commission when co N recommendations are reviewed. Once executed, these contracts will be monitored and Requests for Fund Forms and Status Reports will be reviewed by the Tourism Director before submission to Clerk's Finance Department for potential reimbursement. No projects are approved and no funds may be expended until a)0. the contract is approved and signed by the Chairman of the Board of County Commissioners. All in materials submitted with applications will become a matter of public record, open to inspection subject to Chapter 119, Florida Statutes. REOUIREMENTS: 1. All collateral material and advertisements should identify Collier County tourism by displaying the CVB logo and/or website URL (www.naradisecoast.com) 2. Reimbursement requests must include the following: evidence that the vendor invoices have been paid and samples of the promotional materials produced by that vendor or media outlet. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject for consideration by the Clerk's Finance Department. No advanced payments are acceptable for reimbursement. 1 Packet Pg. 1038 36.A.1 ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: The following are examples of how Tourist Development Funds may be used by non -County owned and operated museums to promote tourism to Collier County. 1. Advertising and promotional expenses in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail, email and social media. 2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB's website to increase participation, attendance, and awareness of the event and to generate hotel room nights and spending throughout the County. 3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit the museum or extend a visitor's stays and spending in Collier County. 4. Funding for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. For example, cultural arts exhibit presented by local non-profit or non -County owned museum at a two-day festival which festival (and exhibit) is promoted with out -of -County marketing to bring overnight visitation to Collier County. The exhibit or activity will create new reasons to visit the festival or extend a visitor's stay in the destination. NON -ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Projects restricted to private or exclusive participation. 3. Private entertainment, food, and beverages and lodging. 4. Legal, medical, engineering, accounting, auditing, or feasibility study fees. 5. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 6. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 7. Interest or reduction of deficits and loans. 8. Expenses incurred or obligated prior to or after the project period. 9. Advertising and promotional materials distributed at the museum after the event. 10. Payments for services or goods purchased for previous or other events. 11. Capital or infrastructure projects. 12. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 2 Packet Pg. 1039 36.A.1 GENERAL INSTRUCTIONS 1. Please submit your completed application in digital format (no zip files) via email to Charles Kammerer, at Charles.Kam merenr colIiercount} fl.gov or in printed format to the Tourism Office, 2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104, attention: Charles Kammerer. 2. Complete each item of each applicable section. If a question does not apply to your organization, insert (N/A). Please contact Charles Kammerer at (239) 252-8951 or Charles. Kam merer4i)colIiercount,.,fl.gov with any questions. 3. Be sure to have your Chief Official, Secretary or their designee sign the application on the last page. 4. One copy of each of the following items is required and attached in a separate .pdf document to the email containing the application form. If any item does not apply, insert (N/A). N Charter, Articles of Incorporation, By -Laws, Proof of Current State of Florida Status (except government entities) 0 Form 990 (except government entities) N Proof of Liability Insurance naming Collier County as an additional insured that will be in effect during the grant funding period. NOTE: Collier County would be added to the Gulfshore Playhouse insurance policy prior to executing a grant contract. Name of Grant Preparer: (Please Print) Alejandro Castano, Chief Marketing Officer, Q#shore Playhouse Signature of Grant Preparer Date r 0 M N Packet Pg. 1040 36.A.1 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY "C-2" NON -COUNTY OWNED AND OPERATED MUSEUM GRANT FY 22-23 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION Gulfshore Playhouse. Inc. (2) NAME OF PROJECT Love in Many Colors: The Magic of Theatre Bringing Us Closer Together (3) MUSEUM INFORMATION: CONTACT PERSON' S NAME: Alejandro Castano PHONE #: (239) 261-PLAY CELL PHONE # (513) 417-5526 E-MAILADDRESS: acastano&gulfshoreplayhouse.org (4) COMPLETE ADDRESS OF ORGANIZATION: STREET: 2640 Golden Gate Parkway. Suite 211 CITY Naples ST FL ZIP 34105 PHONE: (239) 261-PLAY WEBSITE: www.gulfshoreplayhouse.orz/ (5) ORGANIZATION'S CHIEF OFFICIAL'S NAME: Kristen Coury TITLE: CEO & Producing Artistic Director ADDRESS IF DIFFERENT FROM ABOVE PHONE: (239) 261-PLAY E-MAIL: k o=,- g lfshoreplayhouse.org (6) ORGANIZATIONAL STRUCTURE: (X) NON-PROFIT () GOVERNMENT AGENCY () FOR -PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $ 100.000 (8) ADDITIONAL FUNDING AMOUNT: $ 4,583,027 4 Packet Pg. 1041 36.A.1 (9) PROJECT TYPE (Check all that apply) ( X ) PROMOTIONAL MATERIALS (Brochures, flyers, website) (X) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations, Digital or Social Media) O TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.) ( X ) OTHER (Describe) Original Production of live theatre performances with cultural and historical significance, which communicate intangible heritage of humanity and its environment for the purposes of education, study and enjoyment. (10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with less funding? (X) YES () NO (11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested Gulfshore Playhouse seeks $100,000 in funding for the original production of live theatre and events in support of Collier County's Hispanic Arts Festival and Gulfshore Playhouse's 2022-2023 season theme, Love in Many Colors, where the magic of theatre brings us closer together. Six original productions and a New Works Festival will attract nearly 25,000 arts lovers throughout the season based on modest estimates. While the theatre industry continues to recover from COVID-19, the potential for ticket sales in the upcoming season is over 32,000. Gulfshore Playhouse, an independent 501(c)(3) organization, has been an artistic beacon in Southwest M Florida since 2004, providing world -class professional theatre and education to its community. Its foundation stands upon a six -show professional main stage season that runs from October to May. This N theatrical lighthouse provides a safe haven for residents and visitors to explore humanity through a N diverse season. Featuring exceptional talent from across the nation, including actors, designers, and N directors, Gulfshore Playhouse creates heightened theatrical experiences that inspire empathetic connections, provoke introspection, and catalyze personal transformation. The programming at Gulfshore m Playhouse runs the gamut of genre, style, and theme so patrons can experience all that live professional theatre has to offer; this includes classic works, world premieres and contemporary pieces, musicals, co comedies, and everything in between. Gulfshore Playhouse is the most recent addition to The League of Resident Theatres (LORT). This venerable association represents the top tier of the nation's professional theatres. With only four in Florida, and 77 nationwide, Gulfshore Playhouse is putting Naples on the map for people who come from major markets such as Chicago, Minneapolis, and the Northeast. Expanding Naples' cultural profile will attract new visitors and enhance their stay by offering them experiences on par with those they might expect to see in a larger city. The 2022-2023 season kicks off in September with The New Works Festival. New plays that have yet to receive full productions, selected by the Playhouse through a submission process, will be workshopped and publicly read by professional actors. 5 Packet Pg. 1042 36.A.1 In celebration of Hispanic Heritage Month and Collier County's Hispanic Arts Festival, the first full production of the season will be "26 Miles" a play by Pulitzer Prize winner and Tony -nominated playwright Quiara Alegria Hudes. Hudes, who is of Jewish and Puerto Rican descent, wrote the book for the hit Broadway musical "In The Heights" with music and lyrics by Lin -Manuel Miranda. "26 Miles" was called "charming, spunky and ultimately heart-rending" by The New York Times. When Beatriz arrived from Cuba as a young girl, she never dreamed she'd have a daughter of her own, only to have that child taken away from her in an ugly divorce. Olivia, now 15-years-old, likes to live in a world of dreams, but finds herself in a predicament that forces her to confront reality. She can't turn to her apathetic father for help, so she turns to her mother who spirits her away on an impromptu cross-country road trip. As they journey from Philadelphia to Wyoming, Olivia and Beatriz will begin to make up for a lost time as they reconnect, confront the tension at the heart of their relationship, and discover the part of their identity that has been missing all along. In an interview with American Theatre magazine, Hudes states she was inspired by her own experiences growing up in a half -Jewish, half -Puerto Rican family. She said, "...I was interested in having a character with a mixed cultural background who was dealing with questions of identity. I have very light skin, and the rest of my family has dark skin. I remember distinctly a few times when I was a kid when one of my elder family members would be treated less respectfully than I would be. That left a stamp on my brain. That's where 26 Miles really started out --I thought it was going to be an issue play, but it became about a mother -and -daughter relationship." "26 Miles" will run for 20 performances from October 13 to October 30. Great plays attract visitors from all walks of life and "Steel Magnolias" by Robert Harling is a classic. It has been produced around the country since its debut in 1987. Since then, it has toured nationally, been on Broadway, and even made into an Oscar -nominated film. Anybody who's anybody is a regular at Truvy's beauty salon in Chinquapin, Louisiana where you are guaranteed to be pampered with gossip. Both hilarious and deeply moving, the inner strength of the play's six leading ladies are revealed through wise -cracking, witty repartee. Over the course of three years, they forge loving bonds as strong as steel, which are put to the test when tragedy strikes. Witness the play that inspired the Oscar -nominated film and captured the hearts of millions for over 30 years. Gulfshore Playhouse will produce a fresh version of the play from November 10 to December 4 for 27 performances. "Mud Row" by Dominique Morisseau is the type of play that sets Gulfshore Playhouse apart. Deep and complex, the play explores issues of class, race, love, and sisterhood.. Morisseau was on the list of Top 20 Most -Produced Playwrights in America, with 10 C1 Packet Pg. 1043 36.A.1 productions of her plays on stage nationwide at one time. "Tense, heartbreaking, and ultimately inspiring, Mud Row pulses with the love Morisseau feels for her characters and the real -life people who inspire them." — Talkin' Broadway. Regine must decide the fate of a house she never wanted, the same house where Toshi's been squatting for three months. Elsie is willing to do anything to move up in the world, while her sister Frances is willing to risk her life to change it. Beneath the roof of one house, generations apart, these women must confront their shared legacies, and each other, in this riveting, humorous, and hopeful story about the love between sisters from one of America's most vital voices. Playing from January 7 to January 29, this play will attract passionate theatre -goers looking to balance their laid-back vacation with intellectual stimulus. If there is a Prime Time in Naples theatre, it is on the calendar between February and March. Here the beloved musical Lerner and Loewe's Camelot will delight Naples' visitors and locals alike with incredible entertainment value. Gulfshore Playhouse will produce this classic Broadway musical by hiring the best talent from across the country. An enchanting, romantic musical with one of the greatest love stories of all time will be brought to life by an eight -person ensemble to create an unforgettable (k)night at the theatre. There will be 36 performances between February 9 and March 12, 2023. Keeping with the theme of Love In Many Colors. Gulfshore Playhouse will produce "Barefoot in the Park" by Neil Simon — a romantic comedy, perfect for the coming spring. This play premiered on Broadway in 1963 and was Neil Simon's longest -running hit. "One of the funniest comedies ever." — Life. The free -spirited Corie and the buttoned -up Paul put the "new" in "newlywed" as they quickly realize the honeymoon really is over when everything that can go wrong does. In this hilarious comedy, their love is put to the test as their NYC walk-up apartment presents a slew of problems, Corie's eccentric mother unexpectedly turns up, and their brash upstairs neighbor descends upon their home. Opposites attract, but are Corie and Paul willing to make compromises for the sake of their marriage? One of the longest -running plays in Broadway history turned into an iconic film starring Jane Fonda and Robert Redford, Barefoot in the Park has the perfect recipe for laughter. From March 23 to April 16, over 4,000 guests will have the chance to relive their youth through the eyes of Corie and Paul. The season will close with a smart, hilarious, and heart-warming new play about love, loss, and coming to terms with growing old. In a Florida gated community, Angus and Abigail are two strangers who don't think their lives will hold any more surprises - that is until they fall into each other's lives (and arms) at a funeral. Along with their neighbor, a former professional baseball player, this unlikely trio of retirees embarks on a hilarious and uplifting journey of old demons, new discoveries, unexpected love, and 7 Packet Pg. 1044 36.A.1 second chances. This surprising, sharp-witted, charming play will leave you laughing all while warming the cockles of your heart. With live theatrical performances, Gulfshore Playhouse offers a complement to the great amenities that Naples offers. Great theatre reaches the souls and minds of the audience and puts them in touch with their humanity. According to the Council's Strategic Plan 2019 survey, "...a vibrant arts and culture industry helps local businesses thrive." While increasing the cultural value and lure of the region, this theatre provides additional opportunities to engage and delight visitors well after the sun has set and the beaches have closed. Culture and nightlife are some of the primary attractions to the top cities in the country. In the latest rankings of Best Places to Live in the US, US News ranked Naples #7 for our quality of life. This high ranking certainly raises awareness and curiosity as people look for places to visit as well. But a key question in the comparative article makes the difference between #7 and #1 — what is there to do in Naples? Partnering with organizations like the Naples Botanical Garden, and Artis — Naples, Gulfshore Playhouse plans to use the help from the TDC to increase the visibility of our world -class offerings in the arts. With most of this grant request going to ensure the high quality of our productions, our organization is 3 investing significantly in increasing the reach and effectiveness of our advertising efforts. During the 0 current season, Gulfshore Playhouse has expanded and optimized marketing efforts to set up the c organization for success in the future: M N • GulfshorePlayhouse.org has been completely overhauled with a new look and functionality. It now receives over 9,000 unique visitors per month and growing. • Advertising and communication efforts grew from reaching 30k to over 100k people per month while reducing reach costs by 95%. We do so by employing a mix of digital and print media: Search engine advertisements, travel, and leisure magazines, and smartly targeted digital ads in social media and digital banners. • Our email database of patrons and donors is over 18k people, of which 30% list their primary home outside of the SWFL region. The mission of the TDC is to promote distinctive world -class vacation experiences resulting in positive economic growth for our county. Gulfshore Playhouse shares that mission. As the creative economy in southwest Florida grows, we know there are more people coming to live and work in the region, more people becoming "professional tourists" meaning people who live elsewhere but in addition to traditional tourists and seasonal residents. There is a focus on what Naples has to offer beyond beaches and golf due to the possibility of inclement weather. Not only is Gulfshore Playhouse contributing to Collier County's cultural offerings, live theatre is also a direct contributor to the local economy. The data shows us that people who go to see live theatre tend to spend more and stay longer. Additionally, national averages show that people who go to a live performance spend $50-$75 per person on auxiliary services in outside establishments such as shopping and dining before or after the show. Few other enterprises can make a case for creating such an economic impact. By the most conservative estimates, we will be directly E3 Packet Pg. 1045 36.A.1 responsible for over $1.25m being spent in the county by our patrons throughout the season. We hope you agree that funding Gulfshore Playhouse is a direct way to realize your own mission, that we are working towards the same goal, and that we are your cultural partners. (12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? O YES ( X ) NO. N/A (13). OTHER FUNDING SOURCES (From # 9 previous page): List the sources and amounts of other funds and planned revenue sources to support the amount of the grant. Playbill Income $ 45,000 Contributed Income $ 3,272,696 Ticket Sales $ 1,165,331 TOTAL MATCH/OTHER FUNDS: $ 4,483,027 (14) Provide projections of the Direct Economic Impact this project will have on Collier County using the event calculator available on County website. M N Projected # of Overnight Visitors 5,865 Room Nights _5 nights/visitor or 29,325 total N Tourist Tax Revenue $ $ 118,252.89 Economic Impact: $ _ 3,340,820.26 Visitor Spending $ 2,242,161.25 (15) What is the current or anticipated annual visitation to your museum? 25,000 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST TOTAL ADDITIONAL FUNDING SOURCES (From #13 previous page) OTHER INCOME SOURCES TOTAL INCOME - ALL SOURCES �9 $ 100,000 $ 4,483,027 $ 4,583,027 Packet Pg. 1046 36.A.1 PROJECT EXPENSES: Intended Use of Tourist Tax Funds Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. Production Expenses: Detail: Design and production, equipment, lights, sound, costumes, and performance rights. Marketing and Advertising Detail: Ad development, design, digital targeting. Total Tourist Tax Funds Used: Other Project Expenses NOT using Tourist tax grant funds: Production expenses balance: Marketing balance Overhead Personnel and Personnel Related Expenses Total Other Project Expenses: TOTAL PROJECT EXPENSES Profit (Loss) 10 $ 80,000 $ 20,000 $ 100,000 $ 939,152 $ 248,000 $ 895,875 ,500,000 $ 4,483,027 $ $4,583,027 $ (0) Packet Pg. 1047 36.A.1 CERTIFICATION I have reviewed this Application for Tourist Tax Grant Funds for FY 2022-23. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. (or designee): rdy7m. CEO and groV /lucing Artistic Director, Gulfshore Playhouse Date Secretary (or designee) Signature Aly n McCoy , Director of Finance, Board Secretary, Gulfshore Playhouse Date 11 r O LO M N Packet Pg. 1048 }uauadojanaa jsianol : 605£Z) ZZOZ `9Z aaquaa}dag `Aepuow - epuaBV lln=l :juawg3ejjV l m V 0 IL rmi o 00 r- w Ln Ln 00 00 00 l0 l0 lV Il lD O IZT 00 m m m A, d c-I I I I I rl 00 Il ci ci m lO I I . 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Collier County Tourist Development Council (TDC) Grant Funding Request Application Category "C-2" Non — County Owned and Operated Museum Grants Fiscal Year 2022-2023 August 2022 • Grant Application • Final Event Impact Tracker • Budget • Marketing Plan • Charter/Articles of Incorporation • By -Laws • Proof of Current State of Florida Status • Form 990 • Certificate of Liability Insurance 0 Ln M N. Packet Pg. 1051 36.A.1 Grant Application Packet Pg. 1052 36.A.1 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL (TDC) GRANT FUNDING APPLICATION REQUEST CATEGORY "C-2" NON -COUNTY OWNED AND OPERATED MUSEUM GRANTS FISCAL YEAR 2022-23 APPLICATION ROUND JULY- AUGUST 2022 TIMETABLE FOR REN 1 L N : Completed applications must be received in digital format or other written format by the Tourism Department Office. The application deadline will be 5:00 P.M. on �� Augustt�i, �M2: Applications may also be delivered to the Tourism Development Division Office: 2660 North Horseshoe Dr, Suite 105 Naples, FL 34104. For further information, contact Charles Kammerer at telephone (239) 252-8951 or email Charles.Kamrng[g ciMlliercountvfl.gov. After receiving recommendations from the Tourism Division Staff, the Tourist Development Council o (TDC) will review each qualifying applicant and prepare, in priority order, their recommendations for y funding for Fiscal Year 2022-23. Final funding recommendations of the TDC will be presented to the Board o of County Commissioners as part of the County's budget process for FY 2022-23. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Purchasing o Department and the County Attorneys office, and then presented to the BCC for final approval. Appeals N on funding recommendations may be made to the County Commission when recommendations are N reviewed. Once executed, these contracts will be monitored and Requests for Fund Forms and Status N Reports will be reviewed by the Tourism Director before submission to Clerk's Finance Department for C potential reimbursement. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with E applications will become a matter of public record, open to inspection subject to Chapter 119, Florida Statutes. DEFINITION OF MUSEUM: Organizations can apply if they fit one of these definitions of a museum. (1) A museum is a building or institution that care for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these items available for public viewing through exhibits that may be permanent or temporary. (2) A museum is a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment. Packet Pg. 1053 36.A.1 REQUIREMENTS: 1. All collateral material and advertisements should identify Collier County tourism by displaying the CVB logo and/or website URL d wwwparadisecoast.com+ 2. Reimbursement requests must include the following: evidence that the vendor invoices have been paid and samples of the promotional materials produced by that vendor or media outlet. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject for consideration by the Clerk's Finance Department. No advanced payments are acceptable for reimbursement. ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: The following are examples of how Tourist Development Funds may be used by non -County owned and operated museums to promote tourism to Collier County. 1. iAdvertising and promotional expenses in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail, email and social media. 2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB's website to increase participation, attendance, and awareness of the event and to generate hotel room nights and spending throughout the county. 3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit theLO museum or extend a visitor's stays and spending in Collier County. N. 4. �Fundinng of aperform_ ance or entertainment at an event whoseprmary purEose is the promotion of o j.qurism not to exceed 50% of the total cost of the production and based on the availability of funds. CM 5. Funding for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. For example, cultural arts exhibit presented by local non-profit or non -County owned museum at a two-day festival which festival (and exhibit) is promoted with out -of -County marketing to bring overnight visitation to Collier County. The exhibit or activity will create new reasons to visit the festival or extend a visitor's stay in the destination. NON -ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Projects restricted to private or exclusive participation. 3. Private entertainment, food, and beverages and lodging. 4. Legal, medical, engineering, accounting, auditing, or feasibility study fees. 5. Salaries or supplements to salaries for existing or future full-time or part-time staff, exclusive of entertainers or performers in_a ,production. 6. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. Packet Pg. 1054 36.A.1 7. Interest or reduction of deficits and loans. 8. Expenses incurred or obligated prior to or after the project period. 9. Advertising and promotional materials distributed at the museum after the event. 10. Payments for services or goods purchased for previous or other events. 11. Capital or infrastructure projects. 12. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. APPLICATION FOR GRANT FUNDING GENERAL INSTRUCTIONS 1. Please submit your completed application in digital format (no zip files) via email to Charles Kammerer, at Charles.Kammerer(@colliercounlyfl.gov or in printed format to the Tourism Office, 2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104, attention: Charles Kammerer. 2. Complete each item of each applicable section. If a question does not apply to your organization, insert (N/A). Please contact Charles Kammerer at (239) 252-8951 or Charles.Kammerer(@collier mm!Al.gq_v with any questions. 3. Be sure to have your Chief Official, Secretary or their designee sign the application on the last page. 4. One copy of each of the following items is required and attached in a separate .pdf document to c the email containing the application form. If any item does not apply, insert (N/A). M N () Charter, Articles of Incorporation, By -Laws, Proof of Current State of Florida Status (except N government entities) N ( ) Form 990 (except government entities) () Proof of Liability Insurance naming Collier County as an additional insured that will be in effect during the grant funding period. Name of Grant Preparer: (Please Print) Hyla Crane 11 Signature of Grant Preparer 3 Date August 30, 2022 Packet Pg. 1055 36.A.1 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY "C-2" NON -COUNTY OWNED AND OPERATED MUSEUM GRANT FY 22-23 c •ENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION Art League of Marco Island Inc. DBA Marco Island Center for the Arts (2) NAME OF PROJECT: Musical Interludes Series with a Latin Twist — Celebrating Hispanic Culture ThrouAis Music 2022-2021 AND Imut4i ral Season of the N 11 W Arts Center Theatet, a Community Theater Producing Six Plays 20224023 (3) MUSEUM INFORMATION: CONTACT PERSON'S NAME: Hyla Crane, PHONE M 239-394-4221 CELL PHONE # 203-314-6214 E-MAIL ADDRESS: Hyla@marcoislandart.org (4) COMPLETE ADDRESS OF ORGANIZATION: STREET 1010 Winterberry Drive CITY Marco Island ST FL ZIP 34145 PHONE: 239-394-4221 FAX: 239-394-7812 WEBSITE: https://www.marcoislandait.org/ (5) ORGANIZATIONS CHIEF OFFICIAL'S NAME: Hyla Crane TITLE: Executive Director ADDRESS IF DIFFERENT FROM ABOVE: SAME PHONE: FAX: E-MAIL: Hyla@marcoislandart.org (6) ORGANIZATIONAL STRUCTURE: (X) NON-PROFIT () GOVERNMENT AGENCY () FOR -PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $18,681 (8) ADDITIONAL FUNDING AMOUNT: $253,900 4 0 Ln M N Packet Pg. 1056 36.A.1 (9) PROJECT TYPE (Check all that apply) () PROMOTIONAL MATERIALS (Brochures, flyers, website) (X) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations, Digital or Social Media) () TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.) (X ) OTHER (Describe)performance or r entertainment at an event whose prunar pur�osc is the promotion of tourism; specifically performer fees for concert series, Musical Interludes with a Latin Twist and production costs for the six production mainstage season of the Art Center Theatre (10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with less funding? (X) YES () NO (11). PROJECT DESCRIPTION; describe in detail the project for which funding is requested Music — Musical Inicrludes Series with a Latin l ►► isi — Celebrating_., Elisw.inlc Culture C'lirou h Music — Intimate one night concerts in the Art Center's art Qallerv. • Thursday, October 27, 2022 Erika Ramirez with classic guitar in partnership with Gulfshore Opera • Thursday, November 10, 2022 L-Yen— Music of Cuba • Tuesday, January 31, 2023 Ben Rosenblum Jazz direct from NYC — Brazilian Music • Tuesday, February 21, 2023 Peter and Will Anderson Jazz Trio- Afro Cuban & Brazilian Jazz • Thursday, March 16, 2023 Dr. Eduardo Calle (Latin Grammy® Award winner for Best Instrumental Album (2015) and a five -time Grammy® nominee) —Legend of Latin Jazz • Thursday, April 20, 2023 Mamo Grispo Ensemble — Sounds of Argentina and Original Jazz Theater — Marco Island Center for the Arta will vroduct its inaugural communal ► theater season from October 2022 Ma►_-2023 at the theater since ;mown as Arts Center Theater. ne►%h rented at Marco Town Center. • October 26-November 13, 2022 "Apartment 3A" by Jeff Daniels • November 30-December 18, 2022 "The Fantasticks" Book and Lyrics by Tom Jones Music by Harvey Schmidt • January 4-22, 2023 The Odd Couple (female version) by Neil Simon • February 8-26, 2023 "Plaza Suite" by Neil Simon • March 15-April 2, 2023 "Hollywood Arms" by Carol Burnett and Carrie Hamilton • April 19- May 7, 2023 "The Foreigner" by Larry Shue 0 Ln M N. Packet Pg. 1057 36.A.1 Each mainstage production runs three weeks — Wednesday through Sunday, Wednesday —Saturday curtain at 7:30pm and Sunday matinees at 3:00pm. Marco Island Center for the Arts Art Center and the Arts Center Thegire The mission of Marco Island Center for the Arts is to inspire artistic expression and advance education and appreciation of the arts. The Art Center honors Marco Island and Southwest Florida's rich, diverse, and creative heritage through active community engagement in the visual and performing arts. The organization is an essential and sustaining part of the area's culture by providing economically viable access to quality art, art education, programs and events. The Art League of Marco Island Inc. was incorporated in 1970 and in 2011 the organization was renamed Marco Island Center for the Arts to expand its mission and programming. Marco Island Center for the Arts brings a wide variety of arts to its community including the visual arts, exhibitions, music, presentations, literature and, just recently, theater and live entertainment. The Art Center encourages an appreciation of the arts while promoting economic growth, collaboration, understanding of cultural diversity and community cohesion. In May of 2022, the Art Center was approached about running the community theater located in Marco Town Center. The previous tenant had produced theater in the space for almost 50 years and was unable to continue. When the need arose to preserve this cultural asset, the Art Center jumped in. In just a few weeks, the Art Center negotiated the lease and planned the 2022-2023 mainstage season. The Art Center became tenants on July 1, 2022 and announced on the 2022-2023 season on July 11, 2022. Program Goals • The program goals will be to support the Collier County Hispanic Art Festival celebrations through the Musical Interludes with a Latin Twist, and to improve visibility through online 0 promotion, increase media coverage and play a role in increasing visitation to Collier County, Marco Island and Marco Island Center for the Arts. o • Having recently taken over leadership of the community theater on Marco, the goal is promote N the new brand, raise awareness of the new programming and drive attendance by visitors, tourists and residents to the new Arts Center Theatre in its first season. c • The .Art Center has engaged SouthMade Marketing to grow the Art Center's social channels, send "' more people to the website, increase brand awareness and target new and specific markets `N including reach outside of Collier County. SouthMade will leverage their reach on social media with other brands to make an instant impact. SouthMade with also manage the Art Center's E Google Business Listing, SEO and Data Analysis and will pull statistics and insights from the Art Center's social media, Google and mail chimp. This data will include who is seeing the content (demographics, ages, goo locations etc) and will enable better targeting of specific groups to >, maximize impact of marketing efforts both in and outside of Collier County. • While the Art Center conducts some surveys on site and through eblasts, additional guidance o would be sought from Naples, Marco Island, Everglades CVB to enable the Art Center to better measure visitation and collect and track data on visitors. T Collaboration The partners in the project include the Marco Island Area Chamber of Commerce (Executive Director Dianna Dohm) and the Hilton Marco Island Resort and Spa (General Manager James Garcia). Marco Island Area Chamber of Commerce serves as Marco Island's visitor information center. It is the place that visitors and tourist contact to plan and enjoy their stay on the island. The Chamber has a database of 4,267 self -subscribed names. The demographics of people contacting the Chamber are as follows: 38% Florida, 32% Midwest, 25% East Coast and Packet Pg. 1058 36.A.1 5% European/South American. The Chamber has 6872 FaceBook followers who contact the Chamber through this channel to plan island vacations. • Almost directly across the street from the Art Center is the Hilton Marco Island Spa and resort. The close proximity provides a natural synchronicity for cross promotion and support. The Art Center is able to provide art and culture experiences for guests. The Hilton has a more expansive marketing reach as it is one of the most in demand hotels on Marco Island as well as capacity to assist the Art Center in measuring visitation. (12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? () YES (X) NO. Note: The Art Center was just approved for a grant the grant period of which will commence on October 1, 2022. If "Yes", specify the year (s), the project name, the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR _ PROJECT NAME PREVIOUS GRANT AMOUNT $ # VISITORS ATTRACTED: # ROOM NIGHTS GENERATED Please continue to add below any previous year grant details using the format above If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will enable the TDC staff to evaluate your prior experience. (13). OTHER FUNDING SOURCES (From # 9 previous page): List the sources and amounts of other M funds and planned revenue sources to support the amount of the grant. N. Box Office Ticket Sales $224,100 Sponsorship — theater $ 10,000 Program Ad Sales $ 8,500 Fundraising (general donations %) $ 10,000 Grants (State of Florida %) $ 20,000 Membership (general membership %) $ 2,500 TOTAL MATCH/OTHER FUNDS $275,100 (14) Provide projections of the Direct Economic Impact this project will have on Collier County using the event calculator available on County website. Projected # of Overnight Visitors 1300 Room Nights 650 Tourist Tax Revenue $25,882 Visitor Spending $490,750 Economic Impact: $731,217 Packet Pg. 1059 36.A.1 (15) What is the current or anticipated annual visitation to your museum? 18000 for Art Center on 1010 Winterberry Drive plus an additional 6000 to the Arts Center Theatre at Marco Town Center. ETOJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $ 18,681 TOTAL ADDITIONAL FUNDING SOURCES (From #13 previous page) $ 0 OTHER INCOME SOURCES $ 256,419 TOTAL INCOME - ALL SOURCES $ 275,100 PROJECT EXPEN�E4: Intended Use of Tourist Tax Funds Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including a planned cities where advertising or promotional materials will be placed Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. — Please see attached budget for greater specificity as to use of TDC grant funds. N Production Costs $10,313 0 Production and Performance Fees $ 6,750 0 Ln Advertising/Marketing Outside Collier County $ 1,800 Total Tourist Tax Funds Used: $18,681 Other Project Expenses not using Tourist tax grant funds - please see attached budget for specific detail: Production Costs $47,988 Marketing (in County) $ 6,450 Administration $126,250 Production Contractor Fees $ 69,962 Musical Interludes Performer Fees $ 3,250 Total Other Project Expenses: $253,900 TOTAL PROJECT EXPENSES $272,581 Profit (Loss) $ 2,519 8 Packet Pg. 1060 36.A.1 cERTMCATION I have revved thk Application for Tourist Tax Gant Funds for FY 2022-23. x am in fall agreement vOth the information contained herein and have the authority to request this funding on behalf of the organiz don. To the best of my knowledge, the information contained In this Application and its attachments is accurate and complete. Chief O r (or designee): e, �,�j'rlated Name and Tltie -2, L - . t 2 Date `,ecretary (or des g ce) Signature Printed Name and Title 3 Date N N C7 N CO N L �C E a) i2 a) U 0 U E a 0 d 0 N �L M `0 r r CD LO M N N N O N CO N L E a) y CL ,a Cn 0 G Q LL E M U M zi Packet Pg. 1061 36.A.1 Final Event Impact Tracker Packet Pg. 1062 36.A.1 S N e Lm Ln w$Lano�i e CS � r% N rn �1�p ppS CS Ph LI'1 OO O tD Ln O O rl' ei .9;F ti V r N n N N N N iA ilt V1 it? ill V1 i/1 ih i/� ih ih ih V1 iA to %n i/? Ln E a o � � n 3 O CL 88888 d ca E N VET p N LnLn� C 41 c O d a �o 4A V! U! LU O 7 a t7 0 E d E t; �a xx ,�iL TO E n w y- V A A A L u m O �i b,^ C 3 0 iL t: t± T m r„ E N n +0 � m a E 8 c w Z 9 Q w c x +`g Lco 3 `-' 1.0 �. aJ 3 a C O ra x N W e. �° c v n x . iz 4 4 �' m c° o c m �1 a a� aJ ,. >>%-S T E M E a m. sue. a >. o m m m m eta E E E E E_ O d N CO d `► O O O O C H 'M 5 N O _ O O LO M N Packet Pg. 1063 36.A.1 N N 0 N CO N L �C C a) r i2 ,a) VJ Cr G r 0 LO M N N N O N CO N L �C C am y CL ,a) Cn O G Q LL E U m zi Packet Pg. 1064 36.A.1 Marco Island Center for the Arts - Arts Center Theatre October 2022-May 2023, Musical Interludes with a Latin Twist October 2022-April 2023 - BUDGET TDC request INCOME NOTES Box office: No.- Performances 90 15 per show Venue Capacity 83 1245 seats per show Expected Attendance % 80% 996 seats per run Total Paid Attendance 37350 per show Ticket Restituion ($5 per ticket) include In avergae tlx price Average Ticket Price 37.50 Total Box Office Income $ 224,100.00 37,350 per show Other income: Sponsorship $ 10,000.00 Fundraising $ 10,000.00 portion of genera fundraising Grants $ 20,000.00 State of Florida In -kind support print advertsing Ad sales $ 8,500.00 Other (please specify) $ 2,500.00 sales TOTAL INCOME $ 275,100.00 EXPENDITURE PRODUCTION COSTS NOTES Theater/Rehearsal Space $ 38,056.00 Oct 2022 - May 2023 - rent increase 2023 Set $ 1,600.00 $ 800.00 Props $ 1,350.00 $ 675.00 Costume $ 1,050.00 $ 525.00 Lighting $ 600.00 $ 300.00 Sound $ 600.00 $ 300.00 Make Up $ 200.00 $200.00 Audio Visual $ 350.00 $ 175.00 Royalties $ 14,313.00 $ 7,256.00 PRODUCTION SUB TOTAL $ 58,119.00 N N O N N L E d a aD 0 W M N N O N CO N L E w a a) 0 2 Packet Pg. 1065 36.A.1 MARKETING PR, design, web handled In house Advertising- print $ - Advertsing - radio $ 2,400.00 $ 1,200.00 Advertsing - social media paid $ 1,200.00 $ 600.00 marketing consultant $ 2,400.00 Programs/posters - design & print $ 2,250.00 MARKETING SUB TOTAL $ 8,250.00 ADMINISTRATION Occupancy and Maintence $ 9,000.00 Insurance $ 6,000.00 Admin costs -supplies, IT etc $ 1250.00 Admin Salaries % for theater $110,000.00 staff salaries % allocated to theater ADMINISTRATION SUBTOTAL $ 126,250.00 FEES Director $ 6,000.00 $3,000 Stage Manager/Operator $ 33,231.00 Sound and Light Design/Tech $ 33,231.00 Musical Director $ 1,000.00 $500.00 SALARIES AND FEES SUBTOTAL $ 73,462.00 CONTINGENCY N/A at this time TOTAL EXPENDITURE $ 265,981.00 NET+or - $ 8,919.00 MUSICAL INTERLUDES WITH A LATIN TWIST $6,500,00 musical Interludes performer fees - 6 performances $3,250.00 TOTAL TDC REQUEST $ 18,681.00 2 Packet Pg. 1066 36.A.1 Marketing Plan 0 W m N Packet Pg. 1067 36.A.1 Marco Island Center for the Arts Marketing Plan October 2022 — September 2023 New additions to the marketing plan due to the new added business venture — Arts Center Theatre — Community Theater on Marco Island The Art Center targets tourists, visitors, full time and seasonal residents, while considering the traditional older retired audience and families with children. The Art Center's out of county marketing efforts, which include Facebook boosts, MailChimp eblasts, Twitter, Instagram and YouTube, will serve to elevate the organizations image as an art's destination, promote new visitation, enhance or prolong stays at Marco Island hotels and increase the quality of life for all. Targeted marketing will be directed to leisure geographic target markets as identified in the Strategic Marketing Plan for the Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB). Leisure travel has rebounded and Marco Island is seeing ever increasing visitor and tourist business. The Art Center has engaged SouthMade Marketing to better determine engagement and to expand digital marketing to visitor and tourist markets beyond Collier County. Objectives • Use Improved research, surveys, metrics and data analysis 0 • Devise a more robust paid media plan M • Launch advertising, public relations and digital campaigns that are innovative and integrated N. • Engage through all marketing channels and expand market reach o Digital Marketing • E-blasts to member and nonmember email subscribers of the Art Center totaling over 1500 recipients for Musical Interludes and Arts Center Theatre productions • Regular e-blasts for Musical Interludes and Arts Center Theatre productions to members of the Marco Island Chamber of Commerce. • Monthly print newsletter that provides Information about the Art Center in eblasts and onsite • Online coverage through the Art Center website (www.marcoisiandart.org),The Art Center's website provides easy access to all information and an enhanced user experience. • Aggressive campaigns on Marco Island Center for the Arts Facebook Page, Twitter, Instagram Page, Linkedln Page and YouTube channel. • Art Center LIVE streams artist and community interest interviews to our social media followers via Facebook and YouTube simultaneously and remains available on these platforms afterwards as shareable media. • Website calendar posts, some with corresponding print calendars, on the following websites: Marco Island Chamber of Commerce, United Arts Council of Collier County and the Art Council of Southwest Florida. Packet Pg. 1068 36.A.1 Postings on Broadway World website for the theater as well as Facebook Groups including South Florida Theatre, South FL Theatre Chat, SWFL Comedy Scene and Black Theatre Alliance South Florida • Utilization of video and user generated content taken on site by visitors on social media platforms. Print Advertising Paid advertising for the Art Center, special events, education programs for adults and children and the gift shop in the following print media: Gulfshore Life Magazine, Marco Review, Leisure Life, The Arts, Naples Daily News; Destination Paradise, Coastal Breeze and the Marco Island Eagle. Annual Media Sponsor — Coastal Breeze Television and radio • Paid advertising for the Art Center in the following television media: SW Florida Out and About (Fox), Morning Blend (Fox) • Sponsorship with WGCU Public Media/NPR for both public television and radio Public Relations • Regular press releases covering Art Center activities submitted to all print media outlets, both o magazines and newspapers, and hotel concierges within a 100-mile radius of Marco Island. • Expanded news coverage and feature support, fostered by close relationships developed o between newspaper staff and the Art Center, including the Marco Island Eagle, the Naples Daily N News, Florida Weekly and the Coastal Breeze (season sponsor), N • Regular press releases covering Art Center activities submitted to the following radio stations: c WBGY the Island; the Beasley Broadcast Group, 88.1, 96 K-Rock; Sunny 106; and WGCU Public cm Media/NPR. N L • Regular press releases and information covering Art Center activities submitted to magazines: Marco Magazine, Inside Marco, The Marco Review, MICA Wave, Naples Illustrated and E d Gulfshore Life. a • Feature support provided by writers from MICA WAVE, Marco Scene Magazine, and Gulfshore Life Magazine • Distribution of promotional marketing materials (e.g. flyers, rack cards, postcards, brochures) to area hotels, businesses and living communities. Evaluation A variety of tools are utilized to assess stakeholders and visitors' attendance and responses to programs, events and exhibits. Changes and improvements are made based on analysis of data collected. Evaluation methods employed to determine qualitative and quantitative feedback include: Daily visitors are asked to sign in when they enter the building and leave comments when they leave. Event guests register at the door. Select purchases for ticketed events and artwork enable the tracking of addresses and zip codes. Visitor surveys are used to collect satisfaction and feedback with regard to the onsite Packet Pg. 1069 36.A.1 visits or a specific program. The Art Center, due to budget and staffing constraints, recognizes the need to seek outside services as well as guidance from Naples, Marco Island, Everglades CVB to enable the Art Center to better measure visitation and collect and track data on visitors. 0 Ln M N. Packet Pg. 1070 36.A.1 M.C. Escher I Reality and Illusion ART World -Touring Exhibition Proposal NOVEM BER 12, 2022-FEBRUARY 12, 2023 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL (TDC) GRANT FUNDING APPLICATION REQUEST CATEGORY "C-2" NON -COUNTY OWNED AND OPERATED MUSEUM GRANTS FISCAL YEAR 2022-23 (October 1, 2022-September 30, 2023) TIMETABLE FOR REVIEW: Completed applications must be received in digital format or otherwritten format bytheTourism Department Office. The application deadline will be no earlier than 5:00 P.M. on Tuesday, April 12, 2022. A final due date will be determined by the Board of County Commissioners at their April 12 meeting. Applications may also be delivered to the Tourism Development Division Office: 2660 North Horseshoe Dr, Suite 105 Naples, FL 34104. For further information, contact Charles Kammerer at telephone (239) 252-8951 or email Charle5.KammererierQountyfl.ciov,. After receiving recommendations from the Tourism Division Staff, the Tourist Development Council (TDC) will review each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2022-23. Final funding recommendations of the TDC will be presented to the Board of County Commissioners as part of the County's budget process for FY 2022-23. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Purchasing Department and the County Attorney's office, and then presented to the BCC for final approval. Appeals on funding recommendations may be made to the County Commission when recommendations are reviewed. Once executed, these contracts will be monitored and Requests for Fund Forms and Status Reports will be reviewed by the Tourism Director before submission to Clerk's Finance Department for potential reimbursement. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection subject to Chapter 119, Florida Statutes. 1. All collateral material and advertisements should identify Collier Countytourism by displaying the CVB logo and/or website URL (www.paradisecoast.com) 2. Reimbursement requests must include the following: evidence that the vendor invoices have been paid and samples of the promotional materials produced by that vendor or media outlet. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject for consideration by the Clerk's Finance Department. No advanced payments are acceptable for reimbursement. ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: The following are examples of how Tourist Development Funds may be used by non -County owned and operated museums to promote tourism to Collier County. Packet Pg. 1071 36.A.1 M.C. Escher l Reality and Illusion World -Touring Exhibition Proposal ARTNOVEMBER 12, 2022-FEBRUARY 12, 2023 1. Advertising and promotional expenses in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail, email and social media. 2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB's website to increase participation, attendance, and awareness of the event and to generate hotel room nights and spending throughout the County. 3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit the museum or extend a visitor's stays and spending in Collier County. 4. Funding for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. For example, cultural arts exhibit presented by local non-profit or non -County owned museum at a two-day festival which festival (and exhibit) is promoted with out -of -County marketing to bring overnight visitation to Collier County. The exhibit or activity will create new reasons to visit the festival or extend a visitor's stay in the destination. NON -ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: I. Prize money, scholarships, awards, plaques, or certificates 0 u� 2. Projects restricted to private or exclusive participation. N 3. Private entertainment, food, and beverages and lodging. N 4. i-.egal,medical, engineering, accounting, auditing, or feasibility study fees. S. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 5. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 7. Interest or reduction of deficits and loans. S. Expenses incurred or obligated prior to or after the project period. 9. Advertising and promotional materials distributed at the museum after the event. 14. Payments for services or goods purchased for previous or other events. 11. Capital or infrastructure projects. 12. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. Packet Pg. 1072 36.A.1 �=s ART M.C. Escher I Rea/ity and Illusion World -Touring Exhibition Proposal NOVEM BER 12, 2022-FEBRUARY 12, 2023 APPLICATION FOR GRANT FUNDING GENERAL INSTRUCTIONS 1. Please submit your completed application in digital format (no zip files) via email to Charles Kammerer, at Charles.Kammerer@colliercountyfl.gov or in printed format to the Tourism Office, 2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104, attention: Charles Kammerer. 2. Complete each item of each applicable section. If a question does not apply to your organization, insert (N/A). Please contact Charles Kammerer at (239) 252-8951 or Charles.Kammerer@colliercountyfl.gov with any questions. 3. Be sure to have your Chief Official, Secretary or their designee sign the application on the last page. 4. One copy of each of the following items is required and attached in a separate .pdf document to the email containing the application form. If any item does not apply, insert (N/A). (X � Charter, Articles of Incorporation, By -Laws, Proof of Current State of Florida Status (except government entities) (X) Form 990 (except government entities) (X) Proof of Liability Insurance naming Collier County as an additional insured that will be in effect during the grant funding period. Name of Grant Preparer: (Please Print) _Kit Baker, Director of Strategic Initiatives, Naples Art Signature of Grant Pre arer Date Packet Pg. 1073 ■ a �>. 36.A.1 M.C. Escher J Reolit and Illusion �i World -Touring Exhibition Proposal ARTNOVEMBER 12, 2022-FEBRUARY 12, 2023 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY "C-2" NON -COUNTY OWNED AND OPERATED MUSEUM GRANT FY 22-23 1 GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OFORGANIZATION Naples Art Association, Inc. (2) NAME OF PROJECT_M.C. Esc her I Reality and Illusion (3) MUSEUM INFORMATION: CONTACT PERSON'S NAME: _Kit Baker, Director of Strategic Initiatives PHONE #: _239 1 262-6517 CELL PHONE #_239 1 S71-1006 E-MAIL ADDRESS: _kit.baker[a)naplesart.org (4) COMPLETE ADDRESS OF ORGANIZATION: c STREET_585 Park Street Ln CITY —Naples ST_FL ZIP_34102 N PHONE: _239 1 262-6517 N W EBSITE:_naplesa rt.org o (S) ORGANIZATION'S CHIEF OFFICIAL'S NAME: _Frank Verpoorten TITLE: _Executive Director & Chief Curator ADDRESS IF DIFFERENT FROM ABOVE: N/A_ PHONE: _239 1 262-6517 F-MAIL: _frank.verpoorten(anar)lesart.org (6) ORGANIZATIONAL STRUCTURE: (X) NON-PROFIT ()GOVERNMENT AGENCY O FOR -PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $-135,000 (8) ADDITIONAL FUNDING AMOUNT: $_142,056 (9) PR03ECT TYPE (Check all that apply) (X) PROMOTIONAL MATERIALS (Brochures, flyers, website) (X) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations, Digital or Social Media) (X) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.) ( ) OTHER (Describe) (10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with less funding? (X) YES () NO Packet Pg. 1074 K,C L_ ART M.C. Escher I Reality and Illusion World -Touring Exhibition Proposal NOVEMBER 12, 2022-FEBRUARY 12, 2023 (11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested 36.A.1 Our mission is to enlighten, engage, educate, and enrich the community, building on Naples Art's history and position of leadership as a hub of visual contemporary art with a local and global footprint. We are an integral collaborating partner in creating Collier County as a Aft cultural destination. We greatly appreciate the funding awarded to Naples Art from the Tourism Development Council in the first grant cycle which will underwrite the exhibition, Miradas de Mujeres, Isabelle de Borchgrave & the World of Frida Kahlo scheduled for MARCH 4-JUNE 11, 2023. Miradas de Mujeres, Isabelle de Borchgrave & the World ofFrida Kahlo MARCH 4-JUNE 11, 2023. r O LO M N Packet Pg. 1075 K4P 36.A.1 M.C. Escher I Reality and Illusion LDS World -Touring Exhibition Proposal ARTNOVEMBER 12, 2022-FEBRUARYI2, 2023 M.C. Escher I Reality and Illusion World -Touring Exhibition Proposal In this 2nd cycle application, we propose bringing another world -touring exhibition to Naples. The exhibition, Reality and Illusion, celebrates the Dutch artist Maurits Cornelis Escher's mesmerizing visual puzzles, tessellations, and impossible buildings, which are among the most beloved and popular works of art in the world. Escher's fascination with mathematical theory motivated him to produce imagery that constantly challenged notions of reality and its underlying structures. Naples Art's comprehensive exhibition will chronicle his journey as one of the world's most enigmatic artists by presenting the full range of media in which he worked. Visitors will see woodcuts, lithographs, etchings and even a lithography stone. Among the objects are some of his most iconic pieces, including Day and Night, in which two flocks of birds in flight blend into Holland's landscape, and Ascending and 3 0 Descending, a 1960 print of an impossible building with a r staircase that mirrors a Mobius strip. M N During his lifetime, (1898-1972) Escher created 448 lithographs, woodcuts and wood engravings and over 2000 drawings and sketches. His popularity has transcended into pop culture with references of his works appearing in movies, television, music, and even video games. The exhibition is scheduled for November 12, 2022 to February 12, 2023. Over the course of the 103 day run, the show is projected to draw S253 visitors, as a headliner for cultural tourism -which often involves museum -goers enjoying culinary delights, retail shops, and overnight stays for out of town guests. Packet Pg. 1076 36.A.1 M.C. Escher I Reality and Illusion J World -Touring Exhibition Proposa ARTNOVEMBER 12, 2022-FEBRUARY 12, 2023 (12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? (X) YES O NO. If "Yes", specify the year (s), the project name, the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. • YEAR _2012 PROJECT NAME Naples Art Association Season of Events PREVIOUS GRANT AMOUNT $ _35,000 # VISITORS ATTRACTED: over 75,000 # ROOM NIGHTS GENERATED over 300 • YEAR 2013 PROJECT NAME -Bring Them In, Bring Them Back PREVIOUS GRANT AMOU NIT $ _60,000 # VISITORS ATTRACTED: _75,000 # ROOM NIGHTS GENERATED 100-200 YEAR _2014 PROJECT NAME _Bring Them In, Bring Them Back 2 PREVIOUS GRANT AMOUNT $ _20,000 # VISITORS ATTRACTED:___approx 90,000 # ROOM NIGHTS GENERATED_1000 YEAR _2022 PROJECT NAME _Miradas de lvlujeres, Isabelle de Borchgrave and the World of Frida Kahlo PREVIOUS GRANT AMOUNT$ 100,000 # VISITORS ATTRACTED: -TBD # ROOM NIGHTS GENERATED TBD Please continue to add below any previous year grant details using the format above. If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT Including attendance, economic impact and other information that will enable the TDC staff to evaluate your prior experience. (13). OTHER FUNDING SOURCES (From # 9 previous page): List the sources and amounts of other funds and planned revenue sources to support the amount of the grant. Private Donor Funding Other Grant Awards Corporate Funding TOTAL MATCH/OTHER FUNDS: $ _36.500 $ 30,000 $ 10..000 $ 76.S00 (14) Provide projections of the Direct Economic Impact this project will have on Collier County using the event calculator available on County website. Projected # of Overnight Visitors _ 160 Room Nights _80 Tourist Tax Revenue $ 858,038 Visitor Spending $_16,269,023 Economic Impact: $ 24,240,844. r O LO M Packet Pg. 1077 36.A.1 M.C. Escher I Reality and Illusion World -Touring Exhibition Proposal ARTNOVEMBER 12, 2022-FEBRUARY 12, 2023 (15) What is the current or anticipated annual visitation to your museum? FY21/22: _46,S89; projected FY22/23: 70,500 (*lsabelle de Borchgrave exhibition projected to drowT5,000) PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENTTAX GRANT REQUEST $_13S,000 TOTALADD17IONAL FUNDING SOURCES (From #13 previous page) $_76,500 OTHER INCOME SOURCES (Ticket Sales) $ _65,556 TOTAL INCOME - ALL SOURCES $ 277,056 PROJECT EXPENSES: Intended Use of Tourist Tax Funds Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. [Pls see marketing and advertising opportunities outlined on pope 8 l Exhibition Touring Fee $ 85,000 Shipping $ 8,000 Marketing &Advertising _. $_42,000 TOTAL TOURIST TAX FUNDS $135,000 Other Project Expenses not using Tourist tax grant funds: Curatoriai Expenses _ $�15,000 Education Course & Docent Tour Curriculum $ 1,200 School Field Trips $ 5,000 Lodging $ 500 Registrar & Installation Expenses $_ 5,500 Insurance Coverage $ 2,000 Catalog & Shipping $ 5,000 Secutiry Services $ 18,000 Reception/Docent Tour Event Expenses $_ 6,000 Climate Controlled Storage for Shipping Crates $ 3,000 Photography $ 500 TOTAL Other Project Expenses $ 61,700 PROJECT SUMMARY Total Tourist Tax Funds: $ _135,000 Total Other Project Expenses: $_61„700 TOTAL PROJECT EXPENSES $ 196,700 PROFIT/LOSS $�80,356 r O LO M N Packet Pg. 1078 36.A.1 L_ .ART M.C. Escher J Reality and Illusion World -Touring Exhibition Proposal NOVEM BER 12, 2022-FEBRUARY 12, 2023 Naples Art will evaluate advertising opportunities where both exhibits can be promoted in One ad resulting in economies. Other promotional expenses will be unique to the exhibition. Marketing & Promotional Strategies MC Escher Isabelle de NOV 12, 2022-FEB 12, BOrchg rave 2023 MAR 4-JUN 11, 2023 Marketing Collaterals: designing and/or printing of exhibition signage, $5,500 $5,500 outdoor banners, advertisements, digital banner ads PR Newswire Releases $6,500 $6,500 National Hispanic plus US1—$1,S00 (per 400 word press release) Targeting Hispanic audiences in English and Spanish with guaranteed online placements and distribution to influencers via email in addition to national general media distribution. t English, Spanish Pan Europe: $3,500 (per 400 word press release) Albania, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Tajikistan, Turkey, Turkmenistan, Ukraine, UK, Uzbekistan t English, Czech, French, German, Polish, Russian, Slovak, Spanish Full Latin America: $1,S00 (per 400 word press release) Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela, Puerto Rico and Dominican Republic) t Portuguese, Spanish $1,500 per 400 word press release Advertising -Print & Digital $20,000 $20,000 Regional newspapers/magazines: $15,000; Coastal Life, Gulfshore Life Magazine, Gold Coast Magazine, Palm Beach Living, Sarasota Magazine, St. Pete Life Magazine, AAA Going Places Magazine, Gulf & Main, Palm Beach Daily News, Miami Herald, Tampa Bay Times, Orlando Sentinel, Sarasota Herald Tribune In-flight airline magazines: $25,000 Delta, Southwest Airlines Socia[ Media digital advertising: $10,000 $10,000 $10,000 Googfe ads / Facebook acts / Instagram ads in target markets: Mid -West, Northeast, Mid -Atlantic, Southeast, Florida: Tampa, Sarasota, Orlando, Miami/Ft. Lauderdale, Palm Beach TOTAL Planned Spend $42,000 $42,000 r 0 LO M F4 Packet Pg. 1079 Kkp M.C. Escher I Reality and Illusion is v World-Touring Exhibition Proposal ARTNOVEMBER 12, 2022-FEBRUARY 12, 2023 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY "C-2" NON -COUNTY OWNED AND OPERATED MUSEUM GRANT FY 22-23 1 GENERAL INFORMATION 36.A.1 To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION Naples Art Association, I nc. (2) NAME OF PROJECT M.C. Esc her I Reality and Illusion (3) MUSEUM INFORMATION: CONTACT PERSON'S NAME: Kit Baker, Director of Strategic In}tiatives PHONE #: _239 1 262-6517 CELL PHONE #_239 j 571-1006 E-MAILADDRESS: kit.bakernanaolesart.orci (4) COMPLETE ADDRESS OF ORGANIZATION: STREET_585 Park Street CITY —Naples ST_FL ZIP_34102 PHONE: _239 f 262-6517 WEBSITE:_na plesa rt.org (5) ORGANIZATION'S CHIEF OFFICIAL'S NAME: _Frank Verpoorten TITLE: _Executive Director & Chief Curator ADDRESS IF DIFFERENT FROM ABOVE:_N/A_ P H O N E: _239 1 262-6517 E-MAIL: _frank.ver000rten(anapfesart. ora (6) ORGANIZATIONAL STRUCTURE: (X) NON-PROFIT () GOVERNMFNTAGENCY () FOR -PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $_J35,000 (8) ADDITIONAL FUNDING AMOUNT: $_142,056 (9) PROJECT TYKE (Check all that apply) (X PROMOTIONAL MATERIALS (Brochures, flyers, website) (X MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations, Digital or Social Media) (X) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.) ( ) OTHER (Describe) (10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with less funding? (X) YES () NO r 0 LO M N Packet Pg. 1080 M.C. Escher I Reality and Illusion �J World -Touring Exhibition Proposal ARTNOVEM BER 12, 2022-FEBRUARY 12, 2023 CERTIFICATION I have reviewed this Application for Tourist Tax Grant Funds for FY 2022-23. 1 am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. Chief Officer (or designee): Signature Frank Verpoorten, Executive Director & Chief Curator A `Jy,)fT 3 L. Z,22 Date Secretary (or designee): Signature Frank Verpoorten, Executive Director & Chief Curator A0 Cu A- 3o z L Z Date Printed Name and Title Printed Name and Title r O LO M Packet Pg. 1081 36.A.1 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL (TDC) GRANT FUNDING APPLICATION REQUEST CATEGORY "C-2" NON -COUNTY OWNED AND OPERATED MUSEUM GRANTS FISCAL YEAR 2022-23 TIMETABLE FOR REVIEW: • Completed applications must be received in digital format or other written format by the Tourism Department Office. The application deadline will be no earlier than 5:00 P.M. on Tuesday, April 12, 2022. A final due date will be determined by the Board of County Commissioners at their April 12 meeting. • Applications may also be delivered to the Tourism Development Division Office: 2660 North Horseshoe Dr, Suite 105 Naples, FL 34104. • For further information, contact Charles Kammerer at telephone (239) 252-8951 or email Charles.Kammerer@colliercountyfl.gov. After receiving recommendations from the Tourism Division Staff, the Tourist Development Council (TDC) will review each qualifying applicant and prepare, in priority order, their recommendations for c funding for Fiscal Year 2022-23. Final funding recommendations of the TDC will be presented to the Board M of County Commissioners as part of the County's budget process for FY 2022-23. After budget approval, N contracts will be negotiated with the selected applicants, with assistance from the County Purchasing N 0 Department and the County Attorney's office, and then presented to the BCC for final approval. Appeals `4 co on funding recommendations may be made to the County Commission when recommendations are 04 L reviewed. Once executed, these contracts will be monitored and Requests for Fund Forms and Status -0 Reports will be reviewed by the Tourism Director before submission to Clerk's Finance Department for m potential reimbursement. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with co applications will become a matter of public record, open to inspection subject to Chapter 119, Florida Statutes. o REQUIREMENTS: 1. All collateral material and advertisements should identify Collier County tourism by displaying the CVB logo and/or website URL (www.paradisecoast.com) 2. Reimbursement requests must include the following: evidence that the vendor invoices have been paid and samples of the promotional materials produced by that vendor or media outlet. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject for consideration by the Clerk's Finance Department. No advanced payments are acceptable for reimbursement. 1 Packet Pg. 1082 36.A.1 ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: The following are examples of how Tourist Development Funds may be used by non -County owned and operated museums to promote tourism to Collier County. 1. Advertising and promotional expenses in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County. Examples are: printing and distribution of promotional pieces prior to the event or exhibit including creative design, printing, copying, ad placement cost and distribution of direct mail, email and social media. 2. Creating or enhancing an existing site promoting the event or exhibit linked to the CVB's website to increase participation, attendance, and awareness of the event and to generate hotel room nights and spending throughout the County. 3. Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit the museum or extend a visitor's stays and spending in Collier County. 4. Funding for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism. For example, cultural arts exhibit presented by local non-profit or non -County owned museum at a two-day festival which festival (and exhibit) is promoted with out -of -County marketing to bring overnight visitation to Collier County. The exhibit or activity will create new reasons to visit the festival or extend a visitor's stay in the destination. NON -ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: 1. Prize money, scholarships, awards, plaques, or certificates. 2. Projects restricted to private or exclusive participation. 3. Private entertainment, food, and beverages and lodging. 4. Legal, medical, engineering, accounting, auditing, or feasibility study fees. 5. Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 6. Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 7. Interest or reduction of deficits and loans. 8. Expenses incurred or obligated prior to or after the project period. 9. Advertising and promotional materials distributed at the museum after the event. 10. Payments for services or goods purchased for previous or other events. 11. Capital or infrastructure projects. 12. Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 0 Ln M N 2 Packet Pg. 1083 36.A.1 APPLICATION FOR GRANT FUNDING GENERAL INSTRUCTIONS Please submit your completed application in digital format (no zip files) via email to Charles Kammerer, at Cliarles.Kammerergcolliercountyfl.gov or in printed format to the Tourism Office, 2660 N. Horseshoe Drive, Suite 105 Naples, FL 34104, attention: Charles Kammerer. 2. Complete each item of each applicable section. If a question does not apply to your organization, insert (N/A). Please contact Charles Kammerer at (239) 252-8951 or Charles.Kammerergcolliercount�fl.gov with any questions. 3. Be sure to have your Chief Official, Secretary or their designee sign the application on the last page. 4. One copy of each of the following items is required and attached in a separate .pdf document to the email containing the application form. If any item does not apply, insert (N/A). ( ) Charter, Articles of Incorporation, By -Laws, Proof of Current State of Florida Status (except 0 government entities) 0 Ln () Form 990 (except government entities) NM ( ) Proof of Liability Insurance naming Collier County as an additional insured that will be in effect during the grant funding period. Name of Grant Preparer: (Please Print) Kent Kyle Signature of Grant Preparer Date _4/28/2022 3 Packet Pg. 1084 36.A.1 COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY "C-2" NON -COUNTY OWNED AND OPERATED MUSEUM GRANT FY 22-23 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION Opera Naples, Inc. (2) NAME OF PROJECT Opera Naples proudly supports the 2022/23 Collier County Hispanic Festival with: Imperial Silence, an immersive Dia de Los Muertos film and live performance event, Frida, an opera of Mexican icon Frida Kahlo's life, and Zarzuela Spanish Music and Dancers. www.operanaples.org (3) MUSEUM INFORMATION: CONTACT PERSON'S NAME: Kent Kyle L PHONE #: (239) 963-9050 CELL PHONE # (239) 478- 0 0341 0 E-MAIL ADDRESS: M N kkyle@operanaples.org (4) COMPLETE ADDRESS OF ORGANIZATION: STREET 2408 Linwood Avenue CITY Naples PHONE: _(239) 963-9050 WEB SITE:_ www.operanaples.or ST_FL_ZIP 34112 (5) ORGANIZATION'S CHIEF OFFICIAL'S NAME: TITLE: Chairman of the Board ADDRESS IF DIFFERENT FROM ABOVE: PHONE (239)963-9050 E-MAIL: lost@operanaples FAX: Mr. Larry Ost FAX: (6) ORGANIZATIONAL STRUCTURE: (X) NON-PROFIT () GOVERNMENT AGENCY () FOR -PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $ $105,955.00 4 Packet Pg. 1085 36.A.1 (8) ADDITIONAL FUNDING AMOUNT: $ $188,200.00 (9) PROJECT TYPE (Check all that apply) (X) PROMOTIONAL MATERIALS (Brochures, flyers, website) (X) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations, Digital or Social Media) (X ) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.) (X ) OTHER (Describe) —Artistic Personnel, at the discretion of the TDC committee and CCBC (10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with less funding? (X ) YES ( ) NO (11). PROJECT DESCRIPTION: describe in detail the project for which funding is requested. 0 Ln The project for which funding is requested is a three-part lineup of Spanish-themed opera and N musical presentations as part of the Collier County Hispanic Festival, spanning from the cm N shoulder -month of November 2022 to April 2023. The project timeframe of this application is September 1, 2022, thru April 6, 2023. Performances will include: • Imperial Silence, an immersive Dia de Los Muertos film and live performance event. November, 2022, Wang Opera House, Naples, FL. • Frida, an opera of Mexican icon Frida Kahlo's life. January 2023, Wang Opera House, Naples, FL. • Zarzuela Music and Dancers of classic Spanish Opera. March/April, 2023, Cambier Park, Naples, FL. Opera Naples (ON) is pleased to play a key role in the inaugural Hispanic Festival, and we welcome the opportunity to increase our community impact and expand Hispanic programming, using funds from the Category "C-2" Tourist Tax Grant funding. Opera Naples has a longstanding history of Hispanic programming, including our recent Festival Under the Stars that included two Latin America opera stars. We applaud the Collier County Tourist Development Council's leadership role in supporting cultural Packet Pg. 1086 36.A.1 events and institutions that drive tourism, impact real estate valuations, and make our community a better place to visit, live and prosper. Opera Naples is a professional opera company known for excellence and innovation, presenting quality opera, musical performances, education, and community engagement programs. Located in the Collier County, Opera Naples is dedicated to presenting opera productions and concerts of the highest quality. An artistic powerhouse in the area, ON presents internationally renowned performers and directors, while nurturing the region's promising young talent. In this way ON's reach and scope encompasses our role as a non-profit permanent institution in the service of society and its development, open to the public, which acquires, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment. Partnership with Naples Botanical Garden (2 events) In support of the CC Hispanic Festival and in partnership with Naples Botanical Garden (the Garden), 3 Opera Naples will produce two weekend events that directly tie into the marketing and planning of the 0 Garden's presentation of Mexico: A Celebration of Plants & Culture featuring the exhibits La Calavera c Ln Catrina (Sept 2022), and Frida and Her Garden (January 14, 2023 — September 2023). Elk In joint promotion, Opera Naples will produce a weekend opera screening event Imperial Silence and a live production of the opera Frida that will coincide with the themes and dates of the Garden. As part of the Garden's programming, they will host a family friendly event the weekend of November 5-6, 2022 that will celebrate the Mexican tradition of Day of the Dead, highlighting their exhibit La Calavera Catrina. In conjunction, ON will produce an evening screening event November 5-6; 6pm -9pm showing - Imperial Silence: Una Opera Muerta a Day of the Dead opera from the other Side (or a similar production). A multimedia folk -opera, Imperial Silence explores the cultural nouns of silence and death in a fearless, north of the border expression of Mexican and Chicano traditions. The performance fuses dark humored animation with contemporary interpretations of Mexican folkloric dance and traditional Mariachi and Son Jarocho music. The original concept involves a hybrid film and live performance presentation, with dancers, mariachi, and other live artists presenting on stage directly in front of the film screen. Variations of live personnel and the number of acts are being detennined based on budgets. Packet Pg. 1087 36.A.1 This event at ON will include valet parking, food trucks, and a potential street closure for foot traffic (Linwood Way). The screenings will take place at the Wang Opera Center, inside the John & Judy Hushon Theater from 7:30pm-9pm. Food trucks will be available from 6-7:15pm. Visitors will be encouraged to come dressed for Day of the Dead. The screening will be a lead up event for ON to the larger production of Frida, and will be a draw for a younger, more diverse audience. The second two-day event will be the performance of the live chamber opera Frida on January 14-16 or February 18-20. The dates are chosen due to the long -holiday weekends, and we will promote these events in out -of -region markets (East Coast, Space Coast) to promote inter -Florida travel and tourism to Collier County. Frida the opera features the principal singer who has been performing the role with much acclaim: `i E Colombian American Soprano, Catalina Cuervo, who has sung the role of Frida for Cincinnati Opera o (2017), Florida Grand Opera (2019), Atlanta Opera (2019), Anchorage Opera (2020) and Portland Opera m m (2021). The performance will also include our Resident Artists, four up-and-coming opera stars that are 0 v selected annually during a national selection process and are provided with housing and weekly stipend L 0 here in Collier County for the ON season. This program provides an artistically challenging residency for emerging professional singers who are pursuing a career in opera. 0 cUi N The opera will directly tie into the opening of the Garden's exhibit, Frida and Her Garden, launching the same days (January 14 -16). Frida will be performed at the Wand Opera House in Naples, FL, January 14, 7:30pm and January 15, 7:30pm. (Performance dates may be updated due to artist contracts.) Partnership with City of Naples (1) event Opera Naples will present in the heart of downtown Naples a third event as part of the Collier County Hispanic Festival: Spanish Zarzuela opera and dancing, during ON's annual outdoor opera festival. Zarzuela, Spanish classic opera, is a typically a theatrical play that contains musical acts. The origins of this Spanish music genre go back to the seventeenth century. Ironically, storylines often contain characters form the working class, and include colorful regional or folk dancing, with props such as panuelos and hats. The performance will be part of the Festival Under the Stars outdoor opera festival in Cambier Park during the time frame of March 20 — April 6, 2023. Performances will start at 7 p.m. The setting is a unique use of existing municipal resources to further expand arts and culture in the community, while also promoting tourism, out-of-pocket expenditure in local restaurants and hotels, and 7 Packet Pg. 1088 36.A.1 increasing the overall quality of life of Collier County. Representing a completely new and different experience, the Festival is instead located in the self-contained and intimate space of the Cambier Park Softball Field. The ballfield is reimagined as a luxurious, outdoor Opera House: VIP table seating, reserved high-backed seating, massive built-in stage with scenery and curtains, tower lighting, cocktail areas, tented green rooms, air-conditioned restrooms, and catered refreshments. Opera Naples continues to work in close partnership with the City of Naples to establish what has become an annual "feather in the cap" cultural event of impact to all of Collier County. Other Community Partnerships Opera Naples will also make available artistic content and performers from our Collier County Hispanic Festival line-up directly to the community, in addition to the specific performance dates. To achieve this, we will expand our existing community outreach program that utilize our seasonal Resident Artists (RA's). RA's perform annually between 8-10 mini -opera presentations in locations such as community centers, retirement centers, nursing homes, churches, and country clubs. They are usually accompanied by a piano and offer an infornal Q&A to the curious audience. To expand this direct community involvement, and cross -market the Hispanic Festival, Opera Naples is in CD M communication with organizational partners such as Naples Botanical Garden, Naples Art Association N and other participants in the Collier County Hispanic Festival to provide performing opera content to N c partner events, featuring operatic performers creating immersive experiences for visitors and cross- N co promotional opportunities. Concepts include scaled -down Frida Kahlo operettas, mariachi, Zarzuela N `m dancers, or similar. m a as co Opera Naples is committed to providing programmatic content consistent with the parameters and descriptions in this application. However, due to the complex and fluid nature of festival and event C_ planning, some details such as dates or performance elements may change depending on partnerships, licensing stipulations or other unanticipated issues. In summary: Opera Naples will produce (3) events during the 2022/23 Collier County Hispanic Festival: In partnership with Naples Botanical Garden, highlighting Day of the Dead. • Event: Interactive Film Screening: Imperial Silence: Una Opera Muerta Packet Pg. 1089 36.A.1 • Date: November 5-6, 2022; 6pm-9pm • Location: Opera Naples / John & Judy Hushon Theater • 2408 Linwood Blvd (theater) / Linwood Way (food trucks) • This event will consist of outdoor food trucks (Latin inspired) and a public screening of Imperial Silence: Una Opera Muerta 0 Ln M N Synopsis - A multimedia folk -opera, Imperial Silence explores the cultural norms of silence and death in a fearless, north of the border expression of Mexican and Chicanx traditions. The performance fuses dark humored animation with contemporary interpretations of Mexican folkloric dance and traditional Mariachi and Son Jarocho music. The work is an intervention into the long history of tactics used to silence alternative and dissident viewpoints in the United States of America: the "Imperial Silence." The opera takes place in four acts, each one representing a phase of the life cycle, as told by muertitos. Packet Pg. 1090 36.A.1 In partnership with Naples Botanical Garden, highlighting Frida Kahlo. • Event: Frida (a live chamber opera) • Date: January 14-15; 7:30pm • Location: Opera Naples / John & Judy Hushon Theater 0 Synopsis - Sung in both Spanish and English, Frida is the story of renowned Mexican artist Frida Kahlo,Ln M N wife of the country's great muralist Diego Rivera. Her tortured life unfolds in a flowing succession of N N scenes, acted and sung by three woman and three men in a variety of guises — masked or plain -faced and N co as two- or three-dimensional puppets; shadow puppets and projections are also involved. Diego's N L preoccupation with art and other women shrivel Frida's soul and her demands for love drain him; they E m need one another desperately. Divorce is imminent. Frida's health deteriorates; only painting permits a a� emotional release, translating her agonies into a series of canvases. Her fate is to live alone, engulfed by pain, but her paintings live forever, reflecting hidden dreams and inspiring courage to transcend 0 conventional boundaries. s° In partnership with the City of Naples: • Zarzuela Spanish singing and dancing. • Date: TBD during March 20 — April 6, 7:OOpm • Location: Opera Naples Festival Under the Stars, Cambier Park 10 Packet Pg. 1091 36.A.1 Synopsis Zarzuela is closely linked to the most traditional Madrid. The city has been the source of inspiration for 0 many a zarzuela, a genre that deals with the social realities of the eighteenth and nineteenth centuries. o Zarzuela, often defined as Spanish opera, is a theatrical play that contains musical acts. Characters usually Ln NM represent the working classes: chulos (men wearing peculiar clothes and making extravagant gestures), c ratas (thieves), nannies, policemen, etc. The origins of this typically Spanish music genre go back to the N ( seventeenth century, when the Zarzuela Palace turned into the meeting place of the royal court and local N artists. They threw big parties, and it was here that these traditional Spanish operatic works emerged. E m Some experts believe that Pedro Calderon de la Barca was the first -ever author of zarzuela librettos, with ca) works like La purpura de la rosa (The Purple of the Rose) or El laurel de Apolo (The Laurels of Apollo). (12). APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? ( ) YES ( X) NO. If "Yes", specify the year (s), the project name, the amount of the grant awarded and the number of visitors and hotel room nights generated by the grant activity. YEAR NA PROJECT NAME NA PREVIOUS GRANT AMOUNT $ NA # VISITORS ATTRACTED: NA # ROOM NIGHTS GENERATED NA Please continue to add below any previous year grant details using the format above 11 Packet Pg. 1092 36.A.1 If you have previously received funding from the TDC, please attach a copy of your FINAL STATUS REPORT including attendance, economic impact and other information that will enable the TDC staff to evaluate your prior experience. (13). OTHER FUNDING SOURCES (From # 9 previous page): List the sources and amounts of other funds and planned revenue sources to support the amount of the grant. Ticketing Individual Sponsorships Corporate Sponsorships Donations $ 71,250 $ 22,950 $44,000 $50,000 TOTAL MATCH/OTHER FUNDS: $ 188,200.00 14) Provide projections of the Direct Economic Impact this project will have on Collier County using the event calculator available on County website. Projected # of Overnight Visitors 365 Tourist Tax Revenue $19,949.86 Economic Impact: $ 563,613.36 Room Nights _423 Visitor Spending $_ $378,264.00 (15) What is the current or anticipated annual visitation to your museum? 6,500 0 Ln M N 12 Packet Pg. 1093 36.A.1 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $ 105,955 TOTAL ADDITIONAL FUNDING SOURCES (From #13 previous page) $_188,200 OTHER INCOME SOURCES $ TOTAL INCOME - ALL SOURCES $ 294,155.00 PROJECT EXPENSES: Intended Use of Tourist Tax Funds Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the intended use of Tourist Development Tax (TDT) funds. Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category or promotion. Use additional sheets if necessary. See budget recap $ Total Tourist Tax Funds Used: $ $ 105,955.00 Other Project Expenses not using Tourist tax grant funds: See budget recap $ 0 Ln M N 13 Packet Pg. 1094 36.A.1 Total Other Project Expenses: $ $ 188,200.00 TOTAL PROJECT EXPENSES $ 294,155.00 Profit (Loss) $ 0 CERTIFICATION I have reviewed this Application for Tourist Tax Grant Funds for FY 2022-23. I am in full agreement with the information contained herein and have the authority to request this funding on behalf of the organization. To the best of my knowledge, the information contained in this Application and its attachments is accurate and complete. 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O rt rOr OQ G < (D (D !A O Cm rD O D a1 O rD x aJ a� CD _x M (D rt -h O O C A N n rD rt O C CT n� n W O F-� fz 3 3 3 3 3 Cu v 3 O C O C .< O Cu EL _0a) r* rF C d O O S r' -;+, -i+l O I I O d rC+ �* CD n 7 ru O O -n rr �n O (D IZ O n d (D W Q m' Cu -a � iZ O s LA N I Cun - (D d N 3 0 X (D N d 7 h rnD O r+ 'X rD rD X aai O rn Q CL (D •ti L1 rD X -0 v - n rD n rF rt (D rD .y fl .y D w F-� O 4�- O 4�:- O O 1� tn- t� tn• to � C N R N O Ln Ln Ln FD- Ln N O O O O O O O O O O v D CA M Mi����tn- Ln W N F, p 0 F--+ w 000 O A w tD <D lD O LD 'P W m N O 01 01 A L U N N F- Cl) O 4�- N LD 1p lD 0) W N W W A O O .A 00 00 Co 0) N lD W O i O i O O CT 01 Q1 m O � Ol O O O O 0U1 I 7 m m Z v mm H 0 Ln m N Packet Pg. 1097 36.A.1 09/26/2022 EXECUTIVE SUMMARY Recommendation to award Request for Proposal ("RFP") 22-7979, "Tourism International Representation - UK and Ireland Market" to OMMAC Ltd and make a finding that this action promotes tourism. OBJECTIVE: To provide tourism representation services in UK and Ireland which promotes Collier County as a worldwide visitor destination. CONSIDERATIONS: Collier County has been represented in the UK and Ireland since 2008 by OMMAC Limited based in West Malling, Kent, United Kingdom. Presence in that market has been beneficial in bringing UK and Ireland residents to Southwest Florida. Over the course of this term and relationship the UK market has remained the leading market of international origin for Collier County. The representation in this market has attracted visitors via consumer direct initiatives as well as via the education of tour operators and travel agents about Florida's Paradise Coast region. On March 25, 2022, the Procurement Services Division released notices of Request for Proposal NO. 22- 7979 for Tourism International Representation - United Kingdom (UK)/Ireland Market., and one (1) responsive and responsible proposal was received by the May 12, 2022 deadline as summarized below: The solicitation was extended for an additional two (2) week period. Vendor outreach was conducted during the extension period to increase competition. The Selection Committee met on May 31, 2022, and after review of the proposal and deliberation, the Committee evaluated and ranked the firm as shown below. The Committee determined that oral presentations were not required. Staff is recommending award to the top -ranked firm, OMMAC Limited. OMMAC Limited has over 20 years of experience in the travel and marketing industry and is also the current provider of Tourism International Representation in the UK and Ireland for Collier County. N N O Company City County I State/Country Final I Responsive/Responsible I cNo- Name Ranking `'' L OMMAC West g Kent I United1 I Yes/Yes Limited Mallin KinKent dom This agreement will replace existing Agreement #16-6611 with OMMAC Ltd. which runs through September 30, 2022. co FISCAL IMPACT: Funds for marketing services are provided in the FY23 Tourist Development Tax supported Tourism Promotion Fund (184) budget. The projected contract spend is $200,000 annually for UK and Ireland markets. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary ADVISORY COMMITTEE RECOMMENDATION: The Tourist Development Council will approve at its regularly scheduled meeting on July 25, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Board award Request for Proposal 22-7979, "Tourism International Packet Pg. 1098 36.A.1 09/26/2022 Representation - UK and Ireland Market" to OMMAC Ltd, and make a finding that this action promotes tourism. Prepared by: Paul Beirnes, Tourism Division ATTACHMENT(S) 1.OMMAC_Ltd response_to_solicitation_22-7979_Addendum_1_- hi-res version (PDF) 2.22-7979 Request for Proposals (RFP) UK & Ire (PDF) 3.22-7979 Notice of Recommended Award UK & Ire. docx (PDF) Packet Pg. 1099 36.A.1 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: TC Doc ID: 22847 Item Summary: Recommendation to award Request for Proposal ("RFP") 22-7979, "Tourism International Representation — UK and Ireland Market" to OMMAC Ltd and make a finding that this action promotes tourism. Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 07/19/2022 2:15 PM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 07/19/2022 2:15 PM Approved By: Review: Tourism Corporate Business Operations Tourism County Manager's Office Tourism Office of Management and Budget County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Stage 1 Review Kelly Green Stage 1 Review Geoffrey Willig CMO Analyst Paul Beirnes Director Completed Christopher Johnson OMB Colleen Greene Attorney Review Ed Finn OMB Reviewer Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending r O Completed 07/19/2022 2:16 PM M N Completed 07/19/2022 4:16 PM N N Completed 07/20/2022 7:17 AM N co Completed 07/20/2022 9:22 AM N L 07/20/2022 1:15 PM E m Completed 07/20/2022 2:44 PM Q. N N Completed 07/21/2022 10:58 AM cv Completed 07/21/2022 4:45 PM O Completed 08/31/2022 8:45 AM ca 09/26/2022 9:00 AM 72 Packet Pg. 1100 36.A.1 TOURISM INTERNATIONAL REPRESENTATION UK & IRELAND MARKET (SOLICITATION NUMBER:22-7979) :g as requested by Collier County Board of County Commissioners prepared by o mm a CMIT- 0 Ln M N. Packet Pg. 1101 THE CONTENT AA 1. Cover letter / Management Summary 3 a. Proposer's Solution to County's Requirements s 3. Proposer's Experience and Capacity 36 4. Proposer's Team Members 68 s. Cost of Services 79 6. References 81 7. Local Vendor Preference ss + Vendor Checklist / Signed Documents / Addendum 90 36.A.1 COVER LETTER / MANAGEMENT SUMMARY 1 OMMACdelivers breakthrough growth on an annual basis by driving innovative and collaborative partnerships with a range of trade partners, luxury brands and affinity marketing programs Pg 0 U) M N Packet Pg. 1103 36.A.1 1. COVER LETTER / MANAGEMENT SUMMARY PROVIDE A COVER LETTER, SIGNED BY AN AUTHORIZED OFFICER OF THE FIRM, INDICATING THE UNDERLYING PHILOSOPHY OF THE FIRM IN PROVIDING THE SERVICES STATED HEREIN. INCLUDE THE NAME(S),TELEPHONE NUMBER(S) AND EMAIL(S) OF THE AUTHORIZED CONTACT PERSON(S) CONCERNING PROPOSAL. SUBMISSION OF SIGNED PROPOSAL IS VENDOR'S CERTIFICATION THAT THE VENDOR WILL ACCEPT ANY AWARDS ASA RESULT OF THIS RFP. Please see following three pages 0 LO M Fl Packet Pg. 1104 36.A.1 1. COVER LETTER / MANAGEMENT SUMMARY ommacTED ORIGINAL MARKETING MANAGEMENT & COMMUNICATIONS 25 April, 2022 Collier County Board of County Commissioners, Procurement Services Division 3295 Tamiami Trail East, BLDG C-2, Naples, FL 34112, USA Attn: Lisa Oien, Procurement Strategist Reference: Solicitation 22-7979 Tourism International Representation, UK & Ireland Market Dear Ms Oien, Thank you for providing OMMAC Ltd with the opportunity to respond to Solicitation 22-7979 Tourism International Representation, UK & Ireland Market - OMMAC are very pleased to submit the enclosed proposal M for the UK and Ireland market as referenced within the solicitation. OMMAC has been proud to represent Collier County on behalf of Naples, Marco Island and Everglades Convention and Visitor Bureau and its industry partners on a full time basis, exclusively in the UK and Ireland, and would be honoured to continue our association to provide our extended Trade, Consumer and Media Representation services. Pre pandemic, OMMAC delivered unparalleled success as a result of our focus on developing strong and effective Trade, Consumer, PR and third party affinity partnerships. This led to ground -breaking results for Florida's Paradise Coast. OMMAC's unique ability to influence market and programme development helped drive visitation numbers and room nights to new levels exceeding all other, non -drive international market arrivals. Duringthe course of our tenure we have achieved 400% growth in average length of stay, contributing significantly to record economic impact levels for Collier County through increased visitor spending. In the past two years we recalibrated our focus to proactively communicate the destination's creative articulation, `Only Paradise Will Do' resulting in a doubling in value of our media reach in 2021. OMMAC strategy is fully aligned with the CVB's core mission, vision and value while International market share growth ambitions have remained central to our in -market activities. Unique strategies targeting increased visibility of the destination across all available operator programmes and channels have been researched, targeted and implemented with meticulous detail. Packet Pg. 1105 36.A.1 1. COVER LETTER / MANAGEMENT SUMMARY We have done this by stimulating key decision -makers to invest in positioning the destination at the forefront of their programme development channels. By leveraging our extensive relationships and implementing bespoke marketing solutions with major UK operators and partners selling and promoting the USA and Florida, OMMAC has ensured that Florida's Paradise Coast outperforms all other core non -gateway Florida beach destinations. It is ranked by leading operators in the top four Florida destinations following Central Florida, Miami and Tampa/ St Pete gateways - a landmark achievement for Collier County. This success has been achieved against a highly complex and competitive backdrop and can be credited to OMMAC's unique credentials and robust strategies. Our long-standing partner relationships and deep understanding of our markets are how we achieve outstanding results, while delivering a return on investment that exceeds expectation. OMMAC is proud to have achieved significant market penetration for Florida's Paradise Coast ahead of its leading competitor destinations, without the benefit of direct airlift from our market feeding Collier County's nearest international gateway, Regional Southwest Airport. In a post-Covid world, we remain positive in the belief that we can influence key operators to consider a radical change to this position and achieve a breakthrough for the destination by delivering direct air service. Ethos and Philosophy, c Ln M N. We respect the importance Collier County place on selecting their international representation; trust, reliability N and diplomacy are clearly central to your requirements. OMMAC's ethos and philosophy are built on these N foundations. We are regarded as one of the most respected agencies in the UK and Ireland - our integrity and 6 reputation are unimpeachable. We know that we can deliver service of the highest quality to match your vision of being the best destination in the world. We are able to build on our successes to date and will protect and grow your highly respected brand and unique value proposition. Growth OMMMAC delivers breakthrough growth on an annual basis by driving innovative and collaborative partnerships with a range of trade partners, luxury brands and affinity marketing programs. We are driven to maximise the value and reach of our services in every aspect and are delighted to maintain a ground -breaking strategic alliance with multi -award winning and leading UK integrated and digital agency, Black Diamond adding considerable value to OMMAC's service delivery. pq Packet Pg. 1106 36.A.1 1. COVER LETTER / MANAGEMENT SUMMARY Vision To reinforce OMMAC's ethos and philosophy we will deliver our representation services at C-level daily with the dedicated attention of the core OMMAC team led by Managing Director, Oonagh McCullagh. Oonagh has invested thirty five years of specialist knowledge working directly with Florida State, County and City CVBs. She places her personal pride at the forefront of delivering OMMAC's service standards and is energised by the prospect of continuing her long-standing partnership with Florida's Paradise Coast, this special destination she passionately loves and holds dear to her heart. Again, thank you for considering our bid. Sincerely, Oonagh McCullagh-Boyle Managing Director T: + 44-7802-420 7501 oonagh@ommac.co.uk I 0 Ln M N. e Packet Pg. 1107 36.A.1 PROPOSER'S SOLUTION TO COUNTY)S REQUIREMENTS 2 We pride ourselves on crafting innovative trade and media strategies - that encompass current digital, content and social thinking to drive increased room nights Packet Pg. 1108 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS 2.A DESCRIBE YOUR PHILOSOPHY ON TARGETING VARIOUS TOUR OPERATORS, TRAVEL AGENTS AND JOURNALISTS WITH TO PROMOTE SUCH ACTIVITIES AS CUISINE, GOLF, WEDDINGS, ECO-TOURISM, FISHING, BEACH AND WATER ACTIVITIES AND OTHER MAJOR TARGET MARKET SEGMENTS OF LEISURE TRAVEL, GROUP MEETINGS AND SPORTS EVENTS. TRADE, MEDIA AND INTEGRATED MARKETING - PHILOSOPHY OMMAC passionately believes in achieving exceptional results for Florida's Paradise Coast by fully aligning our strategies and programmes with the destination's mission, vision and values. Post pandemic, as the industry emerges from its worst two years on record, everyone, trade, consumer and media organisations are recalibrating and adjusting staffing levels while rebuilding and investing in their delivery mechanisms and platforms. We identify this time as a unique opportunity to maximise on the positive messaging and sentiment that emanated from Florida's Paradise Coast during the pandemic. While UK & Ireland (UK&I) travellers were severely restricted, Naples Marco Island and Everglades successfully navigated the challenging and ever evolving conditions, staying in line with visitor sentiment and mindshare by conveying its single core message, `when you're ready to travel again, Only Paradise Will Do'. Against the backdrop of increased competition from global destinations, OMMAC will differentiate Paradise Coast's offerings through adherence to the destination's Unique Value Proposition. Knowing we have an c unassailable starting point to best promote the destination in the face of increased competition is formal N reassurance for our trade and media partners who seek to invest their marketing spend wisely. From that solid foundation, OMMAC will lead the creation of new dynamic and fully integrated partnerships and campaigns, that are fully leveraged by co-op funding to extend the reach of the CVB's spend, maximise budget and significantly increase visibility across multiple channels. We will place our expertise and high-level relationships with industry leaders, key influencers and decision makers at the heart of our philosophy. We will invest our time to influence operator programme development and create innovative and inspirational campaigns focused on Florida's Paradise Coast approved key market segments and activities including: cuisine; golf; weddings; eco-tourism; beach and water activities - leisure travel, group meetings and sports events with a particular emphasis on Luxury and its many sub -segments. Our efforts and focus on developing strong and effective fully integrated Trade, Consumer PR and third -parry brand partnerships has led to ground -breaking results for Paradise Coast, of which we're proud. Through pro- active research - we are driven to achieve, break new ground and barriers and negotiate premier positioning in all campaigns ensuring Naples Marco Island and Everglades are elevated and featured top of mind with consumers and trade alike. Pg Packet Pg. 1109 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS COMPETITIVE STRENG HS - PHILOSOPHY OMMAC's expertise lies in producing visionary, highly leveraged and fully researched travel and tourism marketing development programmes that achieve outstanding results — we will seek to capitalise on this core strength to exceed pre -pandemic awareness, visitation growth and room night goals on behalf of Florida's Paradise Coast. We recognise the importance of being at the forefront of evolving consumer trends as travellers make more conscientious choices toward responsible and sustainable travel - OMMAC will work proactively and compassionately with our trade and media communities to ensure Florida's Paradise Coast environmental and community messaging is positioned front and centre throughout. Our agency structure and C-level leadership is uniquely nimble, agile and readily adaptable to market change and flux ensuring sector -leading results for Florida's Paradise Coast We pride ourselves on crafting innovative trade and media strategies that encompass current digital content and social thinking to drive increased room nights targeting growth exceeding 2019 levels. Through winning teamwork, we work collaboratively and cross -discipline to layer campaigns and communications to the traveller, pushing inspirational messaging and a powerful call -to -action that drives booking conversion. c Ln M N We deliver award -winning, creative and fully leveraged co-op programme strategies that incorporate globally N recognised brands, elevating awareness of Florida's Paradise Coast while amplifying budget spend and reach. o We have an unrivalled network of contacts spanning key trade and media sectors in the UK, Ireland and Internationally, to which we will promote messaging and strategies focusing on communications, luxury training, LGBTO community programmes, Fams, Sales Missions and dynamic outreach. Our experience, research and results validate that we can positively change travel intent and desire by subjecting travellers to three or more campaigns or touchpoints — central to OMMAC's core philosophy. Central to OMMAC's operational DNA is our belief that all activity should be underwritten by one key philosophy: Research * Evaluate * Collaborate * Negotiate * Approve * Execute * Deliver * Report To illustrate, we recently negotiated, a fully integrated co-op campaign with BA Holidays, British Airways & Visit Florida, Nov -Dec 2021. From the outset, OMMAC led negotiations, managed the creative process and approval with the CVB against tight timeframes and deadlines, while reviewing the consumer journey with BA's digital team to ensure the hotel partners were actively promoted as the call to action (see example creative, page 35). • Hotel bookings increased by 345% vs pre -campaign period and 24% post campaign • Naples Grande Beach Resort +64% vs pre -campaign • LaPlaya Beach and Golf Resort +71 % vs pre -campaign • Hyatt House Naples 5th Avenue +100% vs pre -campaign Packet Pg. 1110 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS MAJOR TARGET SEGMENTS LEISURE TRAVEL, GROUP MEETINGS AND SPORTS EVENTS - ACTIVITIES CUISINE OMMAC will maximise on Visit Florida's culinary focus in its marketing outreach this year, given the Michelin Guide will be visiting Miami, Orlando and Tampa in 2022 into 2023. This will be the first time the cities have the opportunity to gain Michelin -star establishments. OMMAC have been in discussions with Visit Florida, UK office who confirmed that the `cuisine' focus is not limited to the gateways and are interested to host trade and media over the coming year with an emphasis on culinary. This is a new venture for Visit Florida and research by Michelin revealed 71% of travellers would increase their spending if there was a Michelin -rated restaurant in -destination. Flagship Event with Partner Participation With the ever increasing consume interest in cuisine we will aim to gain exposure via a leading UK TV show - see page 31 for a previous project with leading UK Chef Tom Kerridge - Results: 5m views/$2.3m ROI/ over three years. OMMAC is already targeting Florida's Paradise Coast's food scene using the below themes: c Ln M N • Widely recognised farm -to -table/ fresh -off -the -boat- seafood N • Locally sourced products are highlighted. o N • Outstanding food awards cc • Foodies will love fresh -off -the -dock seafood at waterfront cafes, alfresco dining N • Sophisticated cuisine at five-star resorts and restaurants • Numerous locally -owned, independent restaurants • Known as the Stone Crab Capital of the World, Everglades City provides restaurants throughout Florida with this fresh delicacy from October to May, Florida's official stone crab season A0349 During the pandemic Golf became the `hero sport' with an increased interest of 5.2 million UK players double that from 2017. An additions study of BAME citizens in 2020 found a further 25% very interested take up the sport. OMMAC currently manages the relationship with IAGTO (International Association of Golf Tour Operators), based in London and we will aim to increase our activity over the coming three years. Flagship Event with Partner Participation OMMAC capitalised on the success of staging the IAGTO North America Convention(NAC) by creating a legacy event and tournament in 2017 - NAC Miami. We will again position the `NAC Golf Classic VIP Fam' as a spotlight event to be held in Florida's Paradise Coast - pre or post the staging of the NAC in Tampa 2023. Packet Pg. 1111 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS We have researched the opportunity with industry partners who have expressed a positive interest in supporting this exciting initiative — the destination will benefit from hosting in low season. The multiplier effect will inspire key international and domestic operators to feature extended offerings of Florida's Paradise Coast in their programmes driving increased visitation to the destination's resorts and 90 golf courses. WEDDINGS OMMAC will target niche operators and media with inspirational messaging and content across digital and social channels focusing on post pandemic backlog of delayed weddings and honeymoons. Flagship Programme with Partner Participation OMMAC will establish a booking incentive with the trade to drive conversion inspiring consumers to book they dream day / honeymoon in the best destination in the world because after all..: Only Paradise Will Do'. ECO-TOURISM In the past two years while the world has been affected by the biggest ever drop in international arrivals, travellers have become highly conscious of the impact of their journeys and stays. Eco-tourism has become 0 an important element of recovery for the sector. Travelling responsibly is about planning trips to enjoy the c destination experience, while leaving a positive ecological footprint. N According to Virtuoso, 80% of respondents said the pandemic has made them want to travel more responsibly in the future, 75% said travel should support local communities and economies, preserve destinations' cultural heritage and protect the planet. A recent Expedia global report indicated 94% of travelers are willing to pay more to make a trip sustainable, while half will choose a less crowded destination to reduce effects of over -tourism. OMMAC action plan - build awareness of Paradise Coast as a world -leading sustainable destination and UNESCO World Heritage site By developing relevant KPIs, OMMAC will work to make eco-tourism and travel sustainability a priority for the UK & Ireland by: • Facilitating trade and media links to offerings and promotions with industry partners actively promoting the wide-open spaces of Paradise Coast, eco-tourism credentials and practices. • Drive deeper awareness of extensive eco-tour offerings in the Everglades, Ten Thousand Islands and beyond • Promote destination eco-tourism measures and achievements in all trade and media comms. • Integrate messaging promoting the destination's ecological credentials to create a valid perception of excellence with trade and media. Packet Pg. 1112 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS Flagship Event with Partner Participation Leading Luxury tour operator Audley Travel has recently launched a sustainable travel guide to help clients leave a positive impact when travelling. OMMAC will further develop our relationship with Audley to capitalise on this initiative by becoming one of the principal destinations within their guide to support their product offerings and encourage conversion. FISHING OMMAC will ensure fishing activities are included within overall messaging to trade and consumer highlighting the extensive on water/ by water activities including: kids fishing at the Pier to sports fishing tours, leisure boating and fishing. Flagship Event with Partner Participation OMMAC will collaborate with niche specialist operator Go Fishing Worldwide to research promotional opportunities for Paradise Coast and its extensive fishing offerings. BEACH AND WATER ACTIVITIES 0 "When the sun is shining you simply can't beat the beach" according to the Telegraph, April 2022. For the family N market, Florida remains the top destination for USA visitors from the UK and Ireland. Post pandemic the search N for Wide Open Spaces is greater - OMMAC believes there is a significant opportunity to inspire the imagination N of family travellers by driving awareness of the wide ranging and unique opportunities that is the lifestyle of cc Florida's Paradise Coast, both on the beach and on the water. Our recent facebook promotion revealed the target messaging Beach images received over 70% engagement — reiterating we should including the beach message of 30 miles of white sand beach, with the azure waters of the Gulf of Mexico are integral to all our narrative, storytelling and messaging. Tour operators and travel trade partners are reporting post pandemic that parents are seeking destinations that can offer a variety of activities while spending valuable time together as families — Florida's Paradise Coast is an inspirational world class destination qualified to fulfil this demand. Flagship Event with Partner Participation The pristine beaches of Paradise Coast will be included on all the aforementioned Flagship Events. The above mentioned flagship events would all incorporate the beach messaging and an activation either on the beach or with one of the many tours on the water including but not limited to: Sunset Cruise; Shelling Tour; Dolphin Explorer tour and for a tradition just take the family to the Pier and let nature take its course. For the weddings and honeymoons, simply have dinner for two on the beach with white sand between your toes! Packet Pg. 1113 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS GROUP MEETINGS Building on the success of our past procurement, planning, management and execution of the GTMC (Association of Travel Management Companies) Annual Convention and IAGTO North America Convention, with the approval of the CVB, OMMAC propose to host a travel industry C-level group meeting in collaboration with Innovation Hotel. Flagship Event with Partner Participation We have identified various target groups, such as key travel industry stakeholders responsible for driving tourism visistation to south west Florida, including airlines, tour operators and OTAs from various European source markets - UK & Ireland, Germany, France and Scandinavia. The objective of the event, which will converge in Naples Innovation Hotel, will be to provide an inspirational platform to share best practice and a life -changing educational opportunity to influence visitation and economic growth, positioning Florida's Paradise Coast as the number one destination for travel in the US. To maximise exposure of the event, we would partner with a leading trade publication to cover the event and feature both the destination, creative environment and visionary facilities represented by Innovation Hotel's unique environment. OMMAC would aim to extend the value and reach of the meeting by including pay to play sponsorship opportunities for CVB partners to benefit from networking and participation. c Ln M N. SPORT EVENTS OMMAC will further develop its sport event strategy to incorporate the destinations state -of the -art Paradise Coast Sports Complex into our messaging and outreach and identify how best to maximise reach into the UK and Ireland market and build on the success of last year's partnership with Kent County Cricket. In 2021, we successful developed and executed a highly -targeted consumer promotion with Kent County Cricket in 2021 communicating their membership audience using direct mail, digital, print and OOH media featuring Paradise Coast `Only Paradise Will Do' video with competition call to action — the inspirational content included a tour operator call to action to maximise conversion. Media Promotion - Sky Sports Golf OMMAC will work with SkySports to create inspirational content and a far reaching consumer promotion, featuring trade -operator call to action, on one of the pro golf events hosted at Tiburon - LPGA - CME Group Tour Championship, PGA Champions Tour Chubb Classic or OBE Shootout held at Tiburon. Packet Pg. 1114 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS PUBLIC RELATIONS AND SOCIAL MEDIA OMMAC integrate PR and Social Media messaging with all trade activities and outreach. During the pandemic, the OMMAC team in alignment with the CVB team, streamlined its in -market communication strategy to focus around the destination's core messaging of the `Paradise Pledge' and `Only Paradise Will Do' creative articulations. In 2021, we focused our attention on media outreach during this difficult time and as result doubled the media value coverage for Florida's Paradise Coast - a significant achievement given the backdrop of US border closure: 2020 2021 44 placements 55 placements 12,651,826 11,299,407 $150,000 $305,000 Our creative pitching and ideas are fully aligned with all `flagship events with partner participation' (as highlighted in the Trade and Integrated Marketing section) to maximise coverage, reach and ROI focused around key activities: cuisine, golf, weddings, eco-tourism, fishing, beach and water activities and the major target market segments of leisure travel, group meetings and sports events. We recognise the importance of running an effective and efficient press office. From media monitoring and responding to enquiries, to writing press releases and nurturing relationships, the team prides themselves on securing editorial placements across high synergy consumer and trade publications. We have a strong database of 900+ travel and lifestyle journalists and influencers and hold regular meetings with new and existing contacts to ensure we're kept front -of -mind for different opportunities. The PR team adapts and evolves to ensure they not only understand traditional media sources, but also the digital world and all new media sources it presents. THE SUNDAY MIRROR - example coverage May 2021 • Reach - 300,280 • Value - $45,785 Packet Pg. 1115 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS To aid Florida's Paradise Coast in maximising media exposure and fostering awareness of the destination we will: • Create and implement a PR strategy underpinned by CVB's key pillars • Proactively pitch Florida's Paradise Coast's news and creative ideas for placement in high synergy print, online and social media • Proactively pitch in alignment with all `flagship events with partner participation' • Draft and sell -in press releases to 900+ key media contacts in the UK & Ireland • Monitor all national weekend newspapers and relevant travel and lifestyle magazines to stay on top of key travel writers and trends • Follow and report on relevant US trends within the UK & Ireland markets • Hold regular meetings with writers and editors - per annum we host over 150 one-on-one meetings across print, online and social media platforms • Identify and facilitate collaborations with well-known personalities and influencers • Respond to enquiries from media and partners with relevant, factual information on Florida's Paradise Coast • Share collateral and digital assets with journalists and influencers when requested • Respond to TravMedia and forward feature requests in a timely manner • Identify profile opportunities and coordinate media briefings and interviews as needed • Evaluate and share relevant media trip opportunities • Identify new opportunities with new and non-traditional media outlets such as podcasts, content creators and key opinion leaders (KOL) • Provide crisis management if and where required TARGET MEDIA NEWSPAPER: TRAVEL LIFESTYLE TRADE OUTDOORS & POOCAST ARTS & NEW ADVENTURE CULTURE PUBLICATIONS FINANCIAL TIMES Traveler 11 I I I h TTG M , © wallpaper* J R N Y � J A R C A D I A aSpi � 111EI-11D ► DAZED Guardian WE u T c A s E marie daire rwaw®ar� NICE 1 Till sI%liaTlTa+ TRAVELLER CITIZEN FEMME TRAVEL de IMPRIN Zlue'rlr9raph gculture trip MR PORTER hroveblA•Fin COACH teen Ydrl�r 36e o-7l , Mail wamwiHe SOCIAL MEDIA STRATEGY Alongside the UK Facebook and Twitter accounts we will expand into new social media avenues such as TikTok and Instagram to further take advantage of the destination's incredible visual assets. Instagram and TikTok are fast becoming key platforms for the Travel world, as they so easily and succinctly show key messaging through imagery and video content. OMMAC initiated and completed a successful Facebook campaign in 2021 to drive awareness for Florida's Paradise Coast in anticipation of US Border reopening. See next page for full details 0 M N Packet Pg. 1116 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS FLORIDA'S PARADISE COAST FACEBOOK CAMPAIGN UK & IRELAND JUNE-AUGUST 2021 Paradise Coast UK & Ireland :sponsored v Welcome back to Paradise Paradise Coast UK & Ireland Naples, Marco Island & Everglades ••• x r oJ) Like Q comment k_� Share Key Objectives - drive awareness and likes • Reach - 300K users • Impressions - 1.6m • Page Likes - 8,721 • CTR - 1.53% (vs FB benchmarks 0.5-1%) Audience • 3 key audiences identified - Millennial adventurers, Family and Post -family • Post -family - highest engagement at 2% CTR Standouts • Beach image performed strongest, achieving 70% of clicks and likes • Wide open spaces - good traction around 25% • Beach themed messaging - strongest driver of engagement Key learnings & future engagement strategy • Messaging to prominently feature beach Packet Pg. 1117 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS MARKET KNOWLEDG Social Media In the UK 0 • There are 51.15 million Facebook users in UK, accounting for a 56% market share more than double that of Twitter. Individuals aged 25 to 34 years made up the largest group of Facebook users by age. • In 2021 TikTok viewing grew even more rapidly than YouTube, reaching 31% of adult internet users in the UK. In addition, the proportion of online 15+ adults using TikTok to watch short videos TikTok increased from 5% in 012020 to 16% in 012021. • Instagram had around 28.81 million users in 2021 the UK. The largest share of Instagram users were individuals aged between 25 and 34 years old, at 30.9 percent. • YouTube remained the most popular user generated online video service, with people spending Qan estimated 41 minutes per day viewing YouTube videos in 2020. In 01 2021, the total number of YouTube videos viewed by UK online adults was 22% higher than in Q 12020. YouTube reached 96% of UK internet users aged 18+ in 2021. Strength of Social Media in Travel 0 Social media usage continues to rise with over 78% of the UK population (source: We Are Social) actively using N channels. Plus, over 1,500 UK marketers stated that it would be their number 1 channel in 2022 (source: Hubspot) occupying the top spot for the first time in the history of the survey. UK Decision Factors Social media is a key channel for driving the audience through the marketing funnel. Data from Dunnhumby shows over 73% of 24-44 year olds use either `research from online travel sites' or `peer recommendations' as a deciding factor in travel. Social media can be utilised as an effective tool to drive peer recommendations through engagement and provide informing content from travel hubs. ■ Peer recommendation ■ Research online travel sites ■ Research brochures ■ Repeat visit Ak 18 Packet Pg. 1118 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS Role of Social Media in the Marketing Mix Social media provides authentic and inspiring content to the core audiences at the key stages of `interest' and `consideration'. It provides a marketing channel to gain maximum awareness to key interested audiences as well as the unique opportunity to build meaningful relationships and strengthen brand consideration. Brand & Prospecting ATL activity Contextual Inspire Social Insoin� content creating maximum awareness within a targeted audience. Contextual Inform - Social Media fp{acontentproviding relevant guides, facts and tips for prospects at the right time in market. Active Travel Intender Programmatic Display Search - Partner travel hubs Credit Holder Airline Channels Retargeting O Social Media Strategy and Objectives N Increase interest in Florida's Paradise Coast as a travel destination full of inspiring travel opportunities with beach & water activities, nature, eco-tourism, cuisine, culture & weddings. These activities will bring opportunity and future possibility to inbound tourism in the longer term. Delivering Through Social Media Within the six key content pillars of social media, by focusing content (organic/paid) around Entertain / Inspire, Florida's Paradise Coast can maximise awareness growth of their messaging. Complimenting this content with Informative posts follows up on the awareness and focusses engagement around shares and clicks to learn more. Entertain Inspire Convince Reward Educate11 Inform WIncrease engagement 0,2 Clicks to relevant hubs o Encourage shares b (peer recommendations) Packet Pg. 1119 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS MEDIA OVERVIEW HIGHLIGHTS BROADCAST & NEW MEDIA The pandemic caused an acceleration in existing viewing trends as people spent more time watching on -demand services: • Total viewing of audio-visual content increased by 47 minutes to 5 hours 40 minutes per person per day in 2020 relative to 2019, with nearly all forms of video viewing increasing year on year as we invested more time in TV than ever before. • Covid-19 restrictions were the main drivers for this, with viewing trends largely mirroring increased time spent at home during national lockdowns. This also contributed to the UK's public service broadcasters seeing some of their highest TV viewing shares for five years. • The highest growth was to video -on -demand (Vol)) services, which continued to increase their share of total viewing with 63% of households holding a subscription to one or more services. Market -leaders Netflix continue to stay on top with the highest growth. • YouTube remained the most popular user -generated online video service, with people spending an estimated c 41 minutes per day viewing videos. In Q1 2021, the total number of YouTube videos viewed by UK online adults N was 22% higher than in Q1 2020. • People in the UK have diversified their viewing with new types of services such as TikTok, for which viewing grew even more rapidly than YouTube, reaching 31 % of adult internet users in the UK as of March 2021. • 2020 was a landmark year for SVoD, and an important time for BVoD services set to continue in 2021 • The take-up of ultrafast broadband, homes connecting their TV set to the internet and the launch of new services led to growth in on -demand video viewing. • Original programming is proving the biggest draw for streaming services, and SVoD providers are continuing to increase their content spend and boost the volume of originals and exclusives available on their services. • Broadcaster Vol) (BVoD) catalogues lack the overall scale of SVoD offerings, but they continue to be the main destination for UK programming. • PSBs are taking more ambitious steps to reposition their businesses for an online -first future by making more library content available, and commissioning new programming with younger, digital audiences in mind. • Broadcasters and producers experienced significant difficulties in creating new original content because of Covid-19 restrictions Packet Pg. 1120 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS • TV content investment has been hit hard by the pandemic, with Public Service Broadcaster (PSB) spend on original productions falling by 18% in 2020. Non-PSB channels were also affected by this, as cancelled sporting events reduced total programming spend in this sector. • Strong demand from international TV broadcasters and SVoD providers, together with continuing commissions from PSBs, indicates that the sector is well placed to recover. Source: OFCOM Media Nations Report 2021 Conclusion • Almost everyone in the UK has access to television, but the TV Statistics UK have shown us that Brits prefer streaming services over traditional media channels. • Guilty of binge -watching TV shows due to the volume, value and ease of access, the most prominent content platforms are working hard to constantly deliver new content. • The UK television industry is finding new ways to increase the rate of traditional media consumption and give their audiences a reason to continue to consume media in this way. Podcasts Research from Radio Joint Audience Research (RADAR), the UK radio and audio measurement company, showed that the popularity of podcasts is growing: 11.3 million people in Britain now listen to podcasts every week, listening to 7 hours on average per week. Podcasts are the fastest growing medium in the UK, with an expected global advertising revenue of $1.6bn by 2022 (WARC). Statista, May 2020, carried out a survey showing that in recent months have found that listeners 26- 35 years have increased to 38% whilst those SS+ have increased to 12%. The growing popularity of podcasts presents new opportunities to engage with attentive and loyal audiences. May 2020 was the biggest month ever for the search term `podcast' on google, whilst travel podcast genre is having its moment as the UK seeks armchair escapism - travel podcast listens are up 29% thanks to Covid-19. 76% of listeners say that they have acted on a brand message within a podcast (Midas spring 2020), which may be in part due to the strong brand recall generated through listening to podcasts (4x better than scroll, pop-up and static ads, according to Midroll). Influencers During 2021 many influencers have been forced to adapt their marketing techniques and channels, and in some cases hone -in and specialise on a particular niche or theme. Lockdown may well have worked in their favour as they've been relatively empowered by the UK consumer - leading the way with positivity and offering everything 0 Ln M N. Packet Pg. 1121 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS from escapism to infotainment. With internet users spending more time on social, it's no surprise that influencer collaborations had 57% more reach and impact in 2020 compared to 2019 (Source: Marketing Drive). With the arrival of new channels, such as Tik Tok, and new tools, such as IG Reels, influencers now have an even greater chance to build and connect with their community. When compared to TV ads, influencer marketing is 277% more emotionally intense and 87% more memorable. The reason is that influencer marketing is not perceived as an interruption of content. Rather, it is the destination - these are the users who people already enjoy watching on the platform. Influencer marketing trends for 2022 are: • Create Culture. Don't Just Be a Part of It. Culture is no longer something you can plan for on a calendar. So as audience -first trends bubble up across social media, brands need to embrace these cultural catalysts, rather than trying to forcefully wedge PR moments into the digital space. • Don't be a bandwagon brand. Consumers are more likely to shop with brands that make an impact. Purpose is no longer enough; brands must now do something. Impact is now what measurably shifts attitudes and amplifies sales accordingly. • Inclusive Influencer equals better results. 38 & of consumers are more likely to trust brands that cast diverse c people in their ads. Equality matters to consumers, but brands need to do more than fill quotas through diverse N casting or attempt to appear demographically diverse during so-called key times. • Experience is the new a-comm. Consumers want products and experiences - and not necessarily in that order. Looking forward to 2022, ecommerce is increasingly driven by experience and entertainment -led influence marketing. Consumers are more likely to act when brands provide an experience - taking them on a journey - that goes beyond a static post. • The Sleeping Giant That is B2B Influence. In 13213, long-term engagement is equally important, as is relationship -building. Myopic, transactional posts do not work well, as your aim is to command authority and engender respect, both of which take time. • Influence goes Metaverse. Facebook, now Meta, has put all its chips behind VR, AR and cryptocurrencies. Although the plans for the metaverse will not be fully realised for at least 5 to 10 years, consumers are already gravitating towards the technological suite that underpins the concept. According to Mark Zuckerberg, the metaverse means transitioning away from consumer content to being right in the middle of it. Instead of watching influencer videos on Instagram, for example, consumers will be able to interact with anyone streaming in the metaverse. • Think system, not silos. When you combine paid and earned influence, you increase the likelihood for returns on long-term earned campaigns from roughly 50% to nearly 85%. By integrating with paid media, for example, testing against traditional ads, we can unpack how influencer -led creatives impact the bottom line. Ak zz Packet Pg. 1122 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS 2.13 HOW DOES YOUR COMPANY INTEND TO MEET EACH OF THE COUNTY'S REQUIREMENTS IDENTIFIED IN THE RFP'S DETAILED SCOPE OF WORK? DETAILED SCOPE OF WORK - SERVICES REQUIRED 2.13.1 DEVELOP AN ANNUAL DESTINATION MARKETING PLAN THAT IS IMPLEMENTED MONTHLY FOR ALL SERVICES COVERED UNDER THE AGREEMENT. OMMAC will work closely with the CVB team to develop an annual destination marketing plan in order to meet exactly the goals and objectives of Collier County. Once the plan is approved OMMAC will execute the activity accordingly for all the services covered under the agreement 2.13.2 COORDINATION OF PUBLIC RELATIONS EFFORTS WITH IN -COUNTRY MEDIA. OMMAC will plan and coordinate a full Public Relations campaign in consultation with the CVB Public Relations team. See details earlier within section 2.A: PUBLIC RELATIONS AND SOCIAL MEDIA. We subscribe to a number of tools and services that enable us to effectively monitor press coverage/results/trends including: Weekend Newspaper Monitoring, Gorkana Monitoring, NLA License and Roxhill Database. 2.13.3 MANAGE SOCIAL MEDIA SERVICES RELATED TO IN -COUNTRY COMMUNICATIONS WITH TRADE, MEDIA M AND CONSUMERS. N OMMAC will manage a robust social media platform for communications with trade, media and consumer. Details are included earlier within section 2.A: PUBLIC RELATIONS AND SOCIAL MEDIA. 2.6.4 PROVIDE A DEDICATED PHONE, FAX AND E-MAIL ADDRESS FOR THE NAPLES, MARCO ISLAND, EVERGLADES CVB. OMMAC will act as an extension of Florida's Paradise Coast and position the UK office as the first port of call for any general, trade and media enquiries. OMMAC has and will continue to provide dedicated telephone, fax and email assistance as the designated in -market representative. 2.13. 5 TRANSLATION SERVICES AS NEEDED OR REQUIRED. OMMAC will provide full translation service as required. The UK and Ireland Market do not require translation service. Should the CVB require additional support in France or Scandinavia market we can assist with translation accordingly. 23 Packet Pg. 1123 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS 2.B.6 CONTRACTAND MAINTAIN STORAGE OF PROMOTION MATERIALS AND DISTRIBUTION SERVICES AS NECESSARY. OMMAC currently contracts with BH&P Mailing House UK, and utilizes their services for Florida's Paradise Coast — this is a very efficient and cost effective method of storage and distribution of literature and materials. Visit Florida and a number of other Florida regions also work with BH&P as a result we are again able to share cost when shipping to the same/shared events e.g. Visit USA Road show. OMMAC maintains a full inventory of all literature and materials requesting additional supplies as required. 2.13.7 MONTHLY REPORTS WILL BE SUBMITTED TO THE CVB BYTHE 10TH OF THE FOLLOWING MONTH, OUTLINING ACTIVITIES PER COUNTRY WITH FUTURE ACTIVITY PROJECTIONS AND MARKET OVERVIEWS. OMMAC will submit a monthly report to the CVB by the loth of the following month. Each report will include the following: • Market Intelligence overviews, including economic situation • Consumer trends Ln • Trave trade trends N N • General summary of activities c • Summary of top -line activities with recap on previous month events/tradeshows • Future activity projections • Public relations and social media summary with media ad equivalency value, social media metrics • Update of all media and tour operators contacted with the outcome of meeting • Track and report all co-op marketing programmes with the name of companies, trade and/or consumer project, industry partner contributions, activity, timeline, results, ROI, number of impressions/ reac. • Trade and consumer fulfilment numbers and outcome • Track and report FAM status updates for both Trade and Media 24 Packet Pg. 1124 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS 2.13.8 TRAVEL TRADE ACTIVITIES: THE FOLLOWING ARE TRAVEL TRADE MARKETING ACTIVITIES WHICH THE SUCCESSFUL FIRM WILL PERFORM: a. PARTICIPATION IN TRADE AND CONSUMER TRADE SHOWS & EVENTS IN COUNTRY, SURROUNDING AREAS AND IN THE US AS NECESSARY. R OMMAC evaluate all trade and consumer shows and events according to budget and scope and keep informed of any relevant opportunities. OMMAC research, plan, negotiate, after CVB approval, secure and execute a number of events and shows: • UK and Ireland/Europe: including WTM and Brand USA Travel Week and ILTM, France (for global markets). • As mentioned previously OMMAC will cover events in France, Scandinavia — as required at no additional fee to the CVB. • OMMAC will participate and represent the CVB in US held trade shows including: IPW, Florida Huddle and IAGTO (NAC). • Plus various Visit USA trade shows/events. b. REGULAR COMMUNICATION AND DESTINATION UPDATES TO TOUR OPERATORS, TRAVEL AGENTS AND MEDIA. OMMAC will communicate regularly on a daily and weekly basis to our core trade and media contacts via all channels including social media. Additionally we will create a bespoke quarterly updated digital e-newsletter dedicated to focus on key inspirational messaging to drive awareness and encourage conversion of bookings to Florida's Paradise Coast. Designed and branded in CVB corporate identity and distributed via Hubspot, leading CRM platform for audience segmentation and improved understanding of open rates. Trade: We will utilise our extensive highly targeted database of 5,000 front line selling agents from travel agent / tour operator and OTAs in UK and Ireland. Additionally we will utilise established trade distribution specialists to reach a further 10,000 selling agents assuring our messaging reaches the widest possible audience within the post covid industry landscape. 0 M N Packet Pg. 1125 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS Media: OMMAC work closely in partnership with Black Diamond who's offices are located in a prime central London position from which to easily visit and meet with media. On average, we host 1501-to-1 media meetings a year across print, online and social media platforms. This face -time with media allows us to forge long lasting relationships with journalists and successfully pitch content for ongoing features. These meetings are also opportunities to discuss forthcoming projects or announcements coming from the editorial teams. We have extensive relationships throughout the UK & Ireland media including national newspapers, travel publications and glossy magazines. Owing to the constantly changing media landscape, we strives to maintain ongoing relationships with non-traditional media, such as influencers, and regional titles and broadcast contacts including podcasts. c.ORGANIZE, CONDUCT, OR PARTICIPATE IN TRAVEL TRADE AND MEDIA FAMILIARIZATION TRIPS TO AND WITHIN SOUTHWEST FLORIDA. OMMAC has extensive experience in hosting all levels of trade and media FAMs, from VIP -level trips to call centre FAMs as well as organising and planning individual and co-op fams with Visit Florida and Brand USA o including the trade MegaFam. Through FAMs, we can target a large and influential segment of the industry and N media such as the successful `Race to Paradise Coast' VIP Fam we developed, managed, activated and attended. We will capitalize on US trade events such as IPW / IAGTO NAC/ Florida Huddle by targeting pre and post far 0 opportunities to Florida's Paradise Coast. c Ln M N Additionally we will work with our key gateways including Orlando/ Kissimmee/Miami, Tampa and feeder N destinations including NY and Boston to capitalize on audience and maximise budget. In alignment with CVB o metrics we will aim to host one group fam per annum or as required by CVB. d. CONDUCT TRAVEL TRADE TRAINING AND SALES CALLS TO TOUR OPERATORS, AIRLINES, AND OTHER RELATED ORGANIZATIONS INCOUNTRYAND SURROUNDING AREAS. OMMAC will undertake extensive in-house, event training and virtual events for travel agents, tour operator agents, OTKs, airlines and other related organisations. During the pandemic our trainings moved swiftly to virtual events with huge success on an average of 200 agents per training compared to average 50-60 in person events. We were able to highlight Paradise Coast key messaging of the `Paradise Pledge' and focus on our welcome back to the destination with `Only Paradise Will Do'videos and inspirational images. Moving forward we see a combination of both virtual and in person events. Virtual Travel Agents Training - 2021 Positive feedback - over 200 agent attended Ak 26 Packet Pg. 1126 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS Mogul Training Bespoke for Florida's Paradise Coast UK & Ireland During the pandemic we developed our own training platform with Mogul - launching May 2022 - with agent incentives to complete the first module and encourage trade to use the platform as in information source. Designed with CVB branding, Mogul specialises in improving engagement and awareness within the travel industry, delivering effective online training on behalf of Florida's Paradise Coast. The Mogul platform delivers a complete suite of online training and engagement tools using the latest principles in e-learning - it ensures learners gain and retain knowledge in an enjoyable, engaging and more effective ways. See below Previously OMMAC had been instrumental is creating and establishing a premier position for Florida's Paradise Coast within the Brand USA on-line training `USA Discovery Programme'. This covers multiple international markets globally we will monitor how best to utilise within the UK and Ireland markets moving forward. e. ASSIST THE CVB AND ITS U.S. BASED MARKETING PARTNERS AND AGENCIES WITH TRADE AND CONSUMER PROMOTIONS. OMMAC work closely with the CVB and its marketing partners to create promotions that are focused and targeted on the key message of raising awareness, driving additional room nights into Collier County and increased length of stay. OMMAC seeks approval on all activity and targets the appropriate partners to fit with the audience profile. OMMAC has been instrumental in creating a platform of far reaching consumer and trade promotions. This activity is fully integrated into the overall marketing mix channels by adding value to advertising, PR, trade incentives etc. Trade promotions are on -going from small booking incentives with tour operator partners /OTAs to larger special interest promotions. A recent example of an integrated consumer promotion was in 2021 with Kent County Cricket (England's largest cricket association) in partnership with tour operator Travelplanners and featuring Naples Grand Beach Resort - included multiple consumer touchpoints: print, digital, social, OOH and direct mail. 27 Packet Pg. 1127 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS f.ASSIST WITH THE INTERNATIONAL TOURISM MARKETING PROMOTIONS AND ADVERTISING RELATED ACTIVITIES TO MAXIMIZE THE CVB BUDGET. OMMAC leverages relationships with all key suppliers in market, tour operators/ OTAs/ airlines/ agents and associations such as Visit Florida and Brand USA. OMMAC's relationships and negotiating skills are focused on maximising budget to a targeted audience across multiple distribution channels. All our activity is on a co-op basis to effectively double or treble the budget. We work closely with Paradise Advertising, to ensure anglicised versions on creative for this market and to manage and maximise budget outreach. g. FULFILLMENT OF INQUIRIES FOR CVB PUBLICATIONS/LITERATURE TO TRADE & CONSUMERS VIA BOTH FLORIDA BASED AND INCOUNTRY FULFILLMENT FACILITIES. OMMAC works with the fulfilment firm BH&P to manage the 13213 and 132C distribution of literature enquiries on behalf of Florida's Paradise Coast. All requests generate for the website are processed via OMMAC to the mail house. OMMAC manages the current participation of Naples, Marco Island, Everglades within the fulfilment of the Florida pack, a general Florida information pack for consumers requesting Florida information. This participation expands further reach to consumers with the CVB's information in order to create awareness c of the destination and generate future bookings. N h. PRE-SCREEN AND FORWARD TRAVEL TRADE AND MEDIA LEADS TO THE CVB WHICH RESULT FROM ABOVE - MENTIONED ACTIVITIES. OMMAC responds to media inquiries and distributes promotional materials on a timely basis. We monitors all media inquiries and leads to ensure relevant, quality and positive opportunities are progressed. OMMAC's policy is to respond to all media enquiries within two (2) hours of receipt so journalists always know our position and that a request is being actioned. In addition, OMMAC will follow up on all media meetings within a 24-hour period, and follow up on media FAM trips within a 48-hour period of the journalist returning home to the UK or Ireland. The above response time of two (2) hours also apply to promotional material distribution and image requests. Where images are requested, we will always attempt to maximise the connection and request the Florida's Paradise Coast website/social are included in the feature. i. DEVELOP AND FULFILL REQUESTS FROM MEDIA AND ORGANIZE AND WORK WITH CVB IN-HOUSE PR TEAM ON FAMILIARIZATION TRIPS FOR JOURNALISTS. All media requests will be vetted by OMMAC and typically handled on a case -by -case basis, which will be mutually determined/ agreed by CVB. See additional details under 2.13.8.c. Ak 28 Packet Pg. 1128 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS j. MAINTAIN CLOSE WORKING RELATIONSHIPS WITH VISIT FLORIDA, BRAND USA AND OTHER TOURISM INDUSTRY ASSOCIATIONS, INCLUDING VISIT USA ORGANIZATIONS. We sit on the partner members group for Visit Florida (UK office). OMMAC work closely with Brand USA in the UK and Ireland plus the Visit USA Association in the UK & Ireland and the Visit USA Committee in Ireland. OMMAC manages the membership of IAGTO (International Association of Golf Tour Operators). OMMAC researches additional member associations appropriate for the CVB on an annual basis. We review and recommend on the merits and benefits of the associations then based on CVB budget we allocate appropriately. OMMAC have been member of ABTA (Association of British travel Agents), AITO (Association of Independent Tour Operators). ITT (Institute of Travel & Tourism) and GBTA (Guild of British Travel Writers). OMMAC is a member of the Financial Times Non -Executive Directors' Club which provides senior executive level management networking opportunities. The CVB is able to benefit from this association free of charge k. CREATE AND MAINTAIN AN UP-TO-DATE COUNTRY BY COUNTRY TRADE, MEDIA, AND CONSUMER DATABASE FOR PERIODIC DISTRIBUTION OF DESTINATION INFORMATION. OMMAC maintains a detailed database, which covers a wide range of UK and Ireland tour operators from mainstream to specialists. We work to ensure that the database is current and provides a reliable reference point at any time. We will utilise our extensive highly targeted database of 5,000 front line selling agents from travel c agent / tour operator and OTAs in UK and Ireland. N Additionally, we will utilise established trade distribution specialists to reach a further 10,000 selling agents assuring our messaging reaches the widest possible audience within the post covid industry landscape. We maintain an active media database and subscribe to a number of specialist services to enable us to effectively monitor press. OMMAC maintain a media and influencer database of 900+ active contacts. Our consumer database is maintained by fully -compliant mailing house BH&P. OMMAC oversee regulatory management of all databases in line with GDPR compliance 2.13. 9 PRE -APPROVED EXPENSES RELATED TO THE VARIOUS SERVICES WILL BE INVOICED AT COST MONTHLY AS FOLLOWS: a. ADVERTISING, IF NECESSARY, WILL BE BILLED AT NET COST (NO MARKUP) TO THECVB'S ADVERTISING AGENCY OF RECORD. Agree b. TRAVEL EXPENSES SUCH AS AIR, AUTO RENTAL, HOTELS, ENTERTAINMENT, AND MEALS WILL BE BILLED TO THE CVB AT NET COST. AIR, TRAIN TRAVEL TO BE AT LOWEST AVAILABLE COACH FARE. Agree 29 Packet Pg. 1129 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS c. OUT OF POCKET EXPENSES SUCH AS STORAGE, PRINTING, COURIER EXPENSES, PARKING,PHONE, AND FAX WILL BE BILLED MONTHLYAT COST. Agree d. A MONTHLY SERVICE FEE WILL BE INVOICED EACH MONTH TO COVER ALL REPRESENTATION SERVICES INCLUDING EMPLOYEE TIME AND OTHER RELATED COSTS AND ALL BASIC OFFICE OPERATING EXPENSES EXCEPT AS INDICATE ABOVE AS OUT-OF-POCKET EXPENSES. Agree OMMAC will follow the procedures for expenses related to services as outlined by Collier County. No expenses incurred on behalf of the CVB will be marked up. Details of pre -approved expenses and costs can be found in section 5 — COST OF SERVICES (see page 78) 2.13.10 REPRESENTATION SERVICES ARE DESIRED TO SUPPORT THE CVB'S EFFORTS TO ATTRACT VISITORS TO OUR AREA. THE CVB'S BRAND IS RELATIVELY NEW TO THE INTERNATIONAL TOURISM MARKET SO THE SELECTED REPRESENTATION COMPANY MUST MAINTAIN AND BUILD THAT BRAND AWARENESS. OMMAC will fully adhere to the CVB Mission, Vision and Values in alignment with the destination's Unique Value Proposition where Naples, Marco Island and the Everglades promises an elevated coastal, cultural, culinary and ecological paradise to those with an expectation of excellence. c Ln M N 2.B.11 OBJECTIVES THE SUCCESSFUL REPRESENTATION COMPANIES WILL BE ASKED TO ACCOMPLISH THE N FOLLOWING: a. INCREASE AVERAGE LENGTH OF STAY AND REPEAT VISITATION FROM THE ASSIGNED REGION. OMMAC acknowledge the requirement to increase average length of stay and repeat visitation from the UK & Ireland Market. During our tenure to date we have increased length of stay from 2/3 nights to 8/9 nights. Moving forward OMMAC will seek to further extend this level of performance across a wider demographic, including luxury travellers. b. INCREASE THE NUMBER OF HOTEL ROOM NIGHTS FROM THE ASSIGNED MARKETS. OMMAC acknowledge the requirement to increase number of hotel room nights from the UK & Ireland Market. During our tenure to date we have increased room nights by an average of +26% over a two year period. c. GROW THE NUMBER OF CVB PARTNERS LISTED IN TOUR OPERATOR CATALOGS AND ONLINE PROGRAMS IN THE ASSIGNED REGION. OMMAC acknowledge the requirement to grow the number of CVB partners listed in tour operator catalogs and online programs. We have consistently engaged with tour operator partners to ensure appropriate CVB partners are featured. See additional details in section 3.13 LODGING RATES STRATEGY - ON BEACH - OFF BEACH TOURISM GENERATOR 30 Packet Pg. 1130 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS d. GROWTH E NUMBER OF VISITORS AND THEIR SPENDING FROM THE MARKETS REPRESENTED. OMMAC acknowledge the requirement to grow the number of visitors and their spending from the UK & Ireland market. Visitors from the UK and Ireland have a longer length of stay and spend within the resorts and destination versus US domestic travellers. e. GROWTH E USE OF SOCIAL MEDIA CHANNELS TO INTERACT WITH OUR DESTINATION. OMMAC acknowledge the requirement to grow social media channels to interact with our destination. Building on our growth with facebook and twitter, we will expand our roll out with: Instagram; Tik Tok; YouTube and more to explore for the younger #hashtag generation. See details in section 2.A PUBLIC RELATIONS AND SOCIAL MEDIA 2.13.12 SERVICES REQUESTED FROM THE SUCCESSFUL VENDOR WILL BE FOR SALES, PUBLIC RELATIONS, TRADE SHOWS, TRAVEL INDUSTRY TRAINING, PROMOTIONS, SOCIAL MEDIA AND OTHER SERVICES REQUIRED TO SHOWCASE THE TOURISM ATTRIBUTES OF THE NAPLES, MARCO ISLAND, EVERGLADES AREA OF FLORIDA OMMAC acknowledge the requirement of services requested and will be delighted to provide this. 2. C PROVIDE AT LEAST TWO SAMPLES OF WORK PRODUCT COMPLETED FOR A SIMILAR CLIENT FOR TOURISM c REPRESENTATION SERVICES. chi N Sample #1 BROADCAST MEDIA PARTNERSHIP TOM KERRIDGE'S AMERICAN FEAST In September 2019, the PR team assisted in curating a new culinary series with Michelin -star Chef Tom Kerridge. The 10- part series Tom Kerridge's American Feast, showcased states, cities, and under -the -radar destinations to uncover the country's favourite dishes and lesser -known delicacies. A culinary road -trip through the U.S. visiting California, Colorado and Pittsburgh Results: • S million views • $2.3 million ROI • 3-year campaign Packet Pg. 1131 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS Sample #2 MULTIFACETED EXPERIENTIAL CAMPAIGN YOU CAN, IN PORTLAND In 2019 the trade and PR team planned and delivered a multifaceted experiential campaign over three weeks in East London to connect Travel Portland with their London audiences. Pop -Up Shop Handcrafted local goods were imported from Portland and curated by the makers in a dedicated pop-up shop at The Truman Brewery in East London. Events & Workshops A series of events were built around the shop including free real vegan tattoos, DJ sets, panel discussions, tasting sessions and workshops with makers. Airline Partnership c Ln We worked closely with Delta Air Lines to raise awareness of the inaugural direct flight from London Heathrow N to Portland, Oregon. Results: • 71 million media reach • 18,500 visitors to the Time Out Hub • 5,730 visitors to the pop-up shop • 1,354 ticket registrations • 52 pieces of media coverage 2. D PROVIDE AT LEAST ONE SAMPLE OF A "BREAK -THROUGH" AND INNOVATIVE APPROACH TO TOURISM REPRESENTATION. Sample # 1 All the below points were achieved by OMMAC and had a direct result of contributing to increased visitation, increased length of stay, record spending and increased economic impact for Collier County. • OMMAC re -positioned Florida's Paradise Coast as a lead destination featured in major and specialist tour operator programmes and brochures — this was the first time ever achieved. Hosting IAGTO (International Association of Golf Tour operators) North America Convention NAC. Ak 32 Packet Pg. 1132 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS • OMMAC researched, solicited, procured, managed and executed this event to be staged for the first time in Florida's West Coast in Naples, Marco Island and Everglades. • Delivered additional sponsorship which resulted in increasing the CVB's host budget by 150%. • OMMAC secured support from luxury brand Moet Hennessy, Visit Florida, Brand USA and Industry partners. • This NAC was voted by IAGTO members as the most successfully organised convention in their history and set considerable new standards. • As a further result, Florida's Paradise Coast was voted North America Golf Destination of the year 2014, a break -through award for Florida's Paradise Coast. Sample #2 • Hosting GTMC (Association of Travel Management Companies) • OMMAC researched, solicited, procured, and assisted with the management and execution of this event to be staged for the first time in Florida in Naples, Marco Island and Everglades. Delivered additional 0 sponsorship which resulted in increasing the CVB's host budget by 150%. OMMAC secured support from 0 Brand USA with British Airways and Visit Florida. M N • Negotiated to have industry partners attend at no cost. • This annual conference was highly commended by GTMC members as one of their most successful conferences and set considerable new standards. • OMMAC secured CEO, Jack Wert prime podium position at GTMC, 2016 Left to Right Jack Wert, CEO, CVB Oonagh McCullagh, CVB — UK & Ireland office David Giles, GTMC Board Member 33 Packet Pg. 1133 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS 2.E DESCRIBE YOUR BACKUP SYSTEMS OR LOCATIONS IN CASE OF AN EMERGENCY THAT WILL ENABLE YOU TO CARRYON BUSINESS OMMAC's data is automatically backed up to a cloud -based server solution this service allows OMMAC to connect to their files in all time zones and to collaborate in real-time across geographies. The service also provides emergency direct engineer call -out support from local offices. Both our data and Emails are stored in the Microsoft 365 Office cloud and are available from any internet enabled device. Microsoft store the data in three different zones within their datacentre for redundancy. The data including all office files are stored in the Microsoft cloud infrastructure with the respective replication. In addition to that, we run occasional secondary backups to the local file servers to keep the snapshots of the cloud storage. In case of emergency, OMMAC has the use of Black Diamond Office in Covent Garden, London plus satellite office use in Ireland and France if required. OMMAC's IT engineer is on call 24/7. 2.F DESCRIBE HOW YOU USE SOCIAL MEDIA NETWORKS TO SUPPORT DESTINATION MARKETING CAMPAIGNS. 0 OMMAC consistently manage social media outreach to amplify CVB destination marketing campaigns - see N examples: (1) CONSUMER: The Daily Telegraph's Saturday publication - 08 February 2020 — Florida's Paradise Coast advertorial within the Visit Florida co-op marketing campaign feature. OMMAC partnered with Visit Florida to promote the destination utilizing our social media handles within the call to action together with UK tour operator North America Travel Service providing special offers for the Telegraph readers from our destination hotel partners. Being able to collaborate and partner with North America Travel Service provided an opportunity to convert incremental bookings which we would otherwise not have attained — maximizing our reach and conversion. Additionally our images were used on the feature front cover page. Fi/cd��ty ��eedo�•t uz FLORIDA Y� arm h and wellness on Florida's Paradise Coast Publication Circulation 359,110 plus online circulation of 20,020,000 — targeting high net worth consumers. See left for response mechanism and call to action box within the feature. 34 Packet Pg. 1134 36.A.1 2. PROPOSER'S SOLUTION TO COUNTY'S REQUIREMENTS (2) TRADE: April 2022 - within the current co-op marketing campaign in partnership with USAirtours and Visit Florida our facebook call to action is featured within the Social media post featuring hotel partner JW Marriott Marco Island Beach Resort as the call to action property. Post reaching an audience of 6,S00 UK Independent Travel Agents including Hays, Travel Counsellors, Intele Travel and Barrhead Travel. Annie Baker Baker AA Today. 0240 PM. BST iI Q QJW Marriott Marco Island Beach Resort Stay From Only Ell 779pp Q Q 7] 4th December 2022 68 Flights from London with Virgin Atlantic t 2 Nights Riu Plaza Miami Beach to Double Standard - Bed and Breakfast dp Compact Car Pick Up - Adequate insurance included. [J 4 Nights JW Marriott Marco Island Beach Resort t% Tropical View, Guest room,1 King, Balcony- Room Only j� Based on 2 Adults Newcastle Flights - £1813pp For more information on this amazing offer or for any alternative dates / passenger numbers, please call our Sales Team on 0203 4722144 Reference:483078 (3) CONSUMER: November 2021 - co-op campaign with British Airways included social media outreach. c See full details 2.A TRADE, MEDIA AND INTEGRATED MARKETING - PHILOSOPHY N Ak 35 Packet Pg. 1135 36.A.1 PROPOSER'S EXPERIENCE AND CAPACITY 3 "It is with complete resolve that I offer my most serious endorsemen� of OMMAC as the most qualified agency to represent the interest of a U.S. destination in the UK and Ireland." TIM HEMPHILL NEW ORLEANS CONVENTION CENTRE 36 Packet Pg. 1136 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY 3.A DESCRIBE THE SPECIFIC KNOWLEDGE OF QUALITY ASSURANCE/QUALITY CONTROL (QA/QC) DATA GATHERING. OMMAC is fully compliant with General Data Protection (GDPA) Regulations as of May 2018. The support service managing our data is provided by BH&P Direct Mail Ltd and will not be used by any third party - all data will be held in strict adherence with GDPR reg.18. 3.13 INDICATE YOUR THOUGHTS AND PHILOSOPHIES ON THE SENSE THAT THE NAPLES, MARCO ISLAND AND EVERGLADES VACATION PROMISES AN ELEVATED COASTAL, CULTURAL, CULINARY, AND ECOLOGICAL PARADISE TO THOSE WITH AN EXPECTATION FOR EXCELLENCE. THE REGION HAS RECOGNIZED ASIGNIFICANT INCREASE IN LODGING RATES THROUGHOUT THE ENTIRE YEAR MAKING IT ONE OF THE HIGHEST RATES IN THE STATE OF FLORIDA. PLEASE DESCRIBE HOW YOUR FIRM WILL BE SUCCESSFUL IN DRIVING AWARENESS, INTENT TO VISIT AND TRACKABLE BOOKINGS GIVEN THESE ELEVATED RATES AND SITE EXAMPLES OF HOW YOU POSITIONED OTHER DESTINATION MARKETING ORGANIZATION CLIENTS, THE CHALLENGES YOU FACED AND THE WAYS YOU OVERCAME THOSE CHALLENGES IN DELIVERING THOSE STRATEGIES. As outlined in section 2 and throughout the proposal, OMMAC passionately believes in achieving exceptional results for Florida's Paradise Coast by fully aligning with the destination's mission, vision and values. 0 We have achieved breakthrough growth on an annual basis by driving innovative and collaborative partnerships N with a range of trade partners, luxury brands and affinity marketing programs and are driven to maximise the '" N value and reach of our services. We aim to extend that success by proactively driving awareness of Florida's c Paradise Coast and increased intent to visit, working in partnership with our selected tour operator, agent, OTA and media partners to implement new compelling offerings. In section 2.A MAJOR TARGET SEGMENTS, we have presented a number of creative projects incorporating our proposed fully integrated `Flagship Event and Partner Participation' programme' to increase visitation to Paradise Coast with booking tracking methodology embedded. Further, we propose a suite of LUXURY INITIATIVES to target key trade suppliers focused on the discerning traveller and the LGBTO+ community. OMMAC will utilise authentic, relatable and diverse content across our marketing and communication channels to target the heightened profile and evolution of Florida's Paradise Coast, showcasing the destination's LGBTO+ friendly and unique atmosphere. We will evaluate sponsorship opportunities and develop inspirational educational tools and training initiatives specific to the LGBTO+ traveller and collaborate with sector specialist media and operators to augment our sales and marketing efforts. LGBTO+ will be fully integrated with our LUXURY INITIATIVES targeting the discerning traveller. Many of our proposals are planned to role out over a three-year period and beyond, ensuring delivery and longevity for the destination's sustainability and growth ambitions. All OMMAC proposed initiatives in this and Section 2.A incorporate powerful integrated media, social and digital channel activation plus online training reach via our Mogul platform. Ak 37 Packet Pg. 1137 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY LUXURY INITIATIVES ILTM (TRADE SHOW) OMMAC propose participation at leading global Luxury trade show ILTM on a co -shared basis with our German counterparts and other non -competing luxury US destinations. The event features luxury travel brands and an audience of hand-picked luxury travel buyers, bespoke appointment programme and networking session and an ideal environment for Florida's Paradise Coast to elevate its unique brand proposition - we will identify available partnership and participation opportunities and seek to leverage spend in partnership with Brand USA. LUXURY RETREAT (SALES MISSION) We will stage a Luxury Retreat in a prestigious location in London at The Royal Academy of Arts or Oxford at the exclusive Soho Farmhouse. CVB industry partners will have the opportunity to participate and showcase their offerings and destination's unique assets. This would be an exclusive VIP event that provides a platform to invite an influential group of the sector's leading N buyers, Product Managers and top selling agents, with the aim to share best practice - through inspired discussion 0 we will challenge how best to increase visitation to Florida's Paradise Coast and position the destination as the I number one destination for travel in the US. Ideally we would aim to run the event immediately pre or post ILTM c in December, making the economies of travel efficient for CVB partners. N We would engage airline and media partners to elevate the event and once again we would suggest operating on a co -shared basis with our German counterparts and other non -competing luxury US destinations - maximising cost and budget efficiencies. LUX AWARDS WITH TRAVEL WEEKLY - ASPIRE `PARADISE PRESTIGE AWARD FOR EXCELLENCE - AGENT' OMMAC will set out to partner with Luxury trade media publication, Travel Weekly -Aspire with aim of driving increased visitation and building awareness of Florida's Paradise Coast as the world's leading luxury destination. The award will recognise excellence by targeting the highest achievers in the travel, hospitality, tourism and leisure sectors. Inductees will have achieved phenomenal business success and mentored, inspired and shaped those around them. BEST LUXURY DESTINATION AWARD OMMAC would position Florida's Paradise Coast as a potential recipient of a major Industry award in the UK & Ireland in recognition of its status as `Best Luxury Destination'. Ak 38 Packet Pg. 1138 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY LODGING RATE STRATEGY ON BEACH -OFF BEACH TOURISM GENERATOR In recognition of the current elevated rate structure facing international markets, we propose a strategy that will target accommodations across the destination, thereby ensuring operators maintain and grow their product offerings - safeguarding accommodation room night volume across the destination. The ON BEACH -OFF BEACH TOURISM GENERATOR initiative will raise the profile of properties not previously featured in operator programmes and protect the destination's market share. OMMAC have extensively researched present room rate concerns with UK & Ireland operators and are confident we can convert their product offerings to focus on off -beach offerings, ultimately promoting the destination in its entirety, ensuring increased visitation, longer length of stay and higher spend in destination. Post pandemic sentiment and research indicates that UK & Ireland visitation levels are set to return and exceed pre pandemic levels by 2023.OMMAC identify this as a major opportunity to capitalise on the destination's value proposition and win market share from predicted record Florida arrivals. Pre pandemic, Florida experienced record -breaking visitor numbers and for the first time on record, overtook New York as the most visited state by international travellers. 0 By adopting the ON BEACH -OFF BEACH TOURISM GENERATOR model, the destination has the opportunity to N tap into almost 1.7 million UK & Ireland visitors arriving in Florida. OMMAC has ensured that Florida's Paradise Coast outperforms all other core non -gateway Florida beach destinations. It is ranked by leading operators in the top four Florida destinations following Central Florida, Miami and Tampa/St Pete gateways - and we aim to grow this even further by tapping into our proposed ON BEACH -OFF BEACH TOURISM GENERATOR strategy to increase visibility of the destination across all available operator programmes and channels. 16101:1461FIVAI ZECX44:I21140*:[rl*9 OMMAC has overcome many challenges in other destinations including Kissimmee, Portland, Palm Springs, San Francisco and Seattle and has achieved this by delivering unique strategies, stimulating key decision -makers to invest in the destination and reposition their offerings at the forefront of their programme development. ADDITIONAL AGENCY SERVICES - NO FEE OMMAC wish to extend our offer to provide services at no extra cost to the CVB covering the French, Italian and Scandinavian markets, as required. Ak 39 Packet Pg. 1139 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY OMMAC `GIVING -BACK' VOLUNTARY PROGRAMME `PARADISE PRESTIGE AWARD FOR EXCELLENCE - STUDENT' If the pandemic has taught us anything, it is that we have all gained higher levels of appreciation of our surroundings, environment and community. Consequently, consumers are cognisant of organisations who `give back'. In this regard, OMMAC would be delighted to volunteer our services to implement and promote an additional `Paradise Prestige Award for Excellence' - to the outstanding tourism/hospitality student at a leading centre of excellence, City of Glasgow College. During the pandemic, the hospitality industry together with our own travel industry was significantly impacted. We feel this is an appropriate way to give back while positioning Florida's Paradise Coast in a compassionate and visionary way. The winning student would visit Paradise Coast for an immersive experience, allowing for multiple CVB industry partners to participate in a skills-mentoring programme over a two week period. Leading Independent operator, Barrhead Travel has agreed to support the initiative in principle by providing return air passage and amplify the programme across their media channels. 3.0 PROVIDE INFORMATION THAT DOCUMENTS YOUR FIRM'S AND ANY SUBCONTRACTORS'QUALIFICATIONS YOU PROPOSE TO USE TO PRODUCE THE REQUIRED DELIVERABLES, INCLUDING ABILITIES, CAPACITY, c SKILL, AND FINANCIAL STRENGTH, AND NUMBER OF YEARS OF EXPERIENCE IN PROVIDING THE REQUIRED N SERVICES. OMMAC, established in 1996, is a leading specialised representation, PR and communications agency based in the UK, with satellite offices in London, Ireland, and France. The company is one of the most respected in the industry. We have represented Florida's Paradise Coast for trade, PR and communications in the UK and Ireland market since 2008 on a full-time basis. Full documentation demonstrating OMMAC's qualifications to produce the required deliverables are referenced throughout this proposal. OMMAC are a multi -faceted, agile and nimble organisation with exceptional C-suite expertise and experience leading our operations - we can adapt quickly to changing market conditions and trends, allowing us to function freely within the business intelligent network. By dialling -in to wide-ranging resources when required through our partner agency, Black Diamond we can operate seamlessly across multiple disciplines, maximising on budget, thereby minimising unnecessary spend and overheads. The outcome for Florida's Paradise Coast is a unique, flexible and cost-effective in -market representation solution personally driven by C-level leadership on a daily basis. a 40 Packet Pg. 1140 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY BLACK DIAMOND is a full -service agency specialising in destination representation, PR and marketing and has established itself as a trusted travel industry expert for over 30 years of Business. As the company has evolved to address ever -changing travel client requirements, offering robust solutions across a spectrum of disciplines. We offer an in-depth experience not only across core PR and travel trade activity but also in digital and content marketing, creative, experiential events, advertising and media planning. With a team of 30 travel professionals in our Central London offices, we remain an agile and independent agency able to guide you to custom strategies that will deliver against your business objectives and ROI. Amongst our peers, we have an unrivalled record of helping clients increase sales and brand awareness. As an integrated communications specialist, our services range far and wide to support every aspect of a client's business needs: • Our destination clients range from US states and cities to global airlines and hotel chains. • One of our key USPs is understanding travellers - our teams work collaboratively cross -discipline to layer campaigns and communications onto the traveller. • Through experience and research, we have identified that if we subject a traveller to multiple campaigns/ 0 touchpoints, we can positively change their intent and desire to travel to a destination. • Leveraging PR and Marketing around a wider consumer media approach allows us to increase the number of c those touchpoints and ultimately influence their desire and intent levels. N The scope of work we deliver on behalf of our clients, includes: • Strategic communications • Native advertising partnerships and content marketingIncident crisis and corporate communications • Media planning and buying • Social media campaigns and influencer outreach • Event management and experiential activation creation • Creative and strategic solutions 1 Creative integration • Travel Trade representation • Training programmes INTERNATIONAL TOURISM GROUP In 2021, Black Diamond became a founding member in the newly formed, pan-European agency, International Tourism Group (ITG). ITG is Europe's leading travel marketing and communications group. Recently formed by the coming together of the continent's most respected travel and tourism experts to create a new type of entity geared towards helping tourism businesses recover and thrive in a rapidly changing landscape. Packet Pg. 1141 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY The events of the past two years only accelerated the change already taking place within travel and tourism. New distribution channels, super -charged adoption of digital media and rapidly changing technology have disrupted how the business of travel was `done'. ITG knows that creativity, collaboration and `big thinking' are essential in meeting the challenges facing many destinations and brands. Pooling together the resources, experience and propriety tools of the founding agencies gives global destinations and brands a powerful marketing partner in Europe. With offices in Frankfurt and Munich, Amsterdam, Paris, Madrid, Milan and London, we provide flexible access to the European market, unrivalled intelligence and an efficient way to reach the world's most valuable travelling audience. krINTERNATIONAL TOURISM GROUP 3.D DESCRIBE HOW YOU HANDLE CRISIS MANAGEMENT AND FAST BREAKING NEGATIVE MEDIA COVERAGE. c Ln WITH RESPECT TO THIS, WHY IS YOUR FIRM BETTER AT HANDLING THESE SITUATIONS THAN OTHER COMPETING N REPRESENTATION FIRMS? OMMAC has extensive experience in crisis management and emergency awareness and will not add any additional fee to handle crisis management. Our wide background in all segments of crisis management and emergency awareness allows us to react swiftly to help our clients prepare for and effectively respond to crises. OMMAC provides much -needed direction to senior management when decisions become difficult, or an organisation becomes emotionally involved or paralyzed by fear. We have extensive experience in developing crisis management and communications plans, preparing and conducting crisis drills and simulations, and counselling during actual crises. We keep organisations moving forward in the midst of crises and provide a much -needed external perspective on how decisions may be interpreted by target audiences and the general public. 42 Packet Pg. 1142 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY OMMAC use our experience to guide and assist a wide range of organisations. Examples include: • Oonagh led the PR and communications for leading international hotel in Northern Ireland during the height of terrorist activity — known as `the most bombed hotel in the world'. Oonagh has been trained by the Northern Ireland Police to search for incendiary devices — which she executed in her early career and again during the Ryder Cup in UK in 2002. • Management of a range of incidents, and natural disasters that have affected Florida on behalf of Orlando CVB, Kissimmee CVB and Collier County CVB. Examples include: Fatal crime incidents - Florida tourist shootings — Oonagh held live TV news interviews to reassure the UK and Irish public it was safe to visit central Florida and Orlando. • The Deepwater Horizon oil spill and fears that the oil would pollute the Florida Paradise Coast region. • Oonagh led the communications team and was instrumental in the production of a security and crisis procedure for The Belfry Hotel in England during its hosting of the 2002 Ryder Cup - an event which had been postponed from 2001 because of security concerns following the 9/11 attacks carried higher than normal 0 security awareness. Oonagh was selected and trusted to work with the opposing USA and European teams to c ensure their safety by collaborating with the security task force, media, European and US PGA Tour organisers. N Responses to the above involved OMMAC providing the communications to UK and Ireland trade, media and consumers especially for re -assurance to potential visitors to the destination. Communications across all channels were used including radio and TV appearances, trade and consumer print media. To extend OMMAC's expertise and capability in travel security and destination risk and crisis management we maintain our relationship with Blackwell Security Consulting Ltd a consultancy specialising in threat and risk management, emergency planning, transport /travel and security implementation. Blackwell was formed by former Head of Security with Virgin Atlantic with responsibility for all aspects of the airline's security programme, including threat assessment and security incident management. He managed many dynamic and high -profile security events during his time with the company. Prior to joining Virgin Atlantic, he was UK Security Manager and Lead Threat Assessor with DHL. He has been commended by the Metropolitan Police for demonstrating a high degree of professionalism and providing an exceptional level of service during a period of heightened threat against civil aviation interests. It is now considered prerequisite that US destinations drawn up crisis management plans or processes to prepare to respond to a crisis. 43 Packet Pg. 1143 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY Even for those that do have crisis plans they appear to target recovery of local residents and then domestic tourists with international visitors often unsure, as there may be confusion regarding the operator they have booked with — the question is how they should respond. Crises such as 9/11, Katrina, floods, fires and campus shootings have made CVBs and DMO's aware that they need to put plans in place and have staff trained to implement them. To this end OMMAC has adopted the model developed by Pennington -Grey to guide their assistance to organisations as below. Reduction • Crisis awareness (general awareness of the range of possible crisis and likelihood of occurrence in the CVB e.g. Florida coastal areas being 3rd most likely landfall area for US hurricanes) • Political awareness (linking tourism to enhanced co-operation with local governments) • Standard Operating Procedures (procedures in place to deal with a crisis) Readiness • Crisis Management Plan • Tourism Planning • Health & Safety Measures Response • Emergency response • Visitor assistance • Communication (managing media, governments and other industry partners) Recovery • Business continuity plan (to keep airports and hotels open) • Human resources (how the CVB's staffing is affected by the crisis — hiring, contracting parttime resources, re- hiring) • Debriefing (of media and visitors on how the crisis was managed Crisis Communications We are well versed in crisis management and will actively monitor the UK media, flagging any potential situations before they arise. The experienced PR team will prioritise crisis comms and manage the events or situation from crisis conception to implementing post -crisis recovery strategy. All articles will be tracked and shared with Collier County and relevant stakeholders. If required, a full recovery plan will be created and shared. a 44 Packet Pg. 1144 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY Daily activity • Media monitoring • Reporting • Sentiment overview Immediate actions • Filter media enquiries • Prepare formal statement • Draft and distribute press release • Hold press conference Recovery • Strategic media pitches • FAM trips • Trade interviews • Onward strategy creation PRE -CRISIS Identify risks, establish monitoring, develop plan, identify crisis team J POST -CRISIS Review, adjust and update response plan for the future Packet Pg. 1145 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY The testimonials on the following pages demonstrate OMMAC's credentials, integrity and capabilities to meet Florida's Paradise Coast's representation requirements. The testimonials also demonstrate that we are an experienced and highly capable firm able to meet all required deliverables and services at the highest level. 46 Packet Pg. 1146 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY p y..,.k-16E"d"w" t Eym 13405 Monticello Blvd. Naples, FL 34109 * (239) 778-6629 Collier County Purchasing Division Naples, FL - April 2022 RE: International Representation RFP The RFP Selection Committee for International Representation; I am Jack Wert, former Director of the Collier County Tourism Division and the Naples, Marco Island, Everglades Convention & Visitors Bureau CVB). Over the past 20 years, I have had the pleasure of working with Oonagh McCullagh-Boyle as the CEO of OMMAC Ltd. Her company assisted our tourism bureau to get established in the International Market as a destination of choice for UK and Ireland travelers. Oonagh has demonstrated her ability to persuade tour operators to try out a new destination for their clients. She has tirelessly convinced journalists and media to feature Florida's Paradise Coast in articles, special features and in faro trips to see the destination for themselves. She positioned the Paradise Coast in the International Golf market and was instrumental in the destination receiving the award as the # 1 Golf Destination in North America. She also organized two very successful conferences; the Guild of Travel Management at the J. W. Marriott and the International Golf Tour Operators Association (IAGTO) procuring additional sponsorship from Brand USA, Visit Florida Moet Hennessey and the CVB. Oonagh and OMMAC has been a driving force in helping the Fort Myers International Airport (RSW) and the CVB to establish direct air service to and from the UK to Southwest Florida. She has also negotiated and managed annual promotions with British Airways, Virgin Atlantic, US Airtours and all of the major tour operators to grow Florida's Paradise Coast market share of UK and Ireland travelers. We now own a lead position, often surpassing other Florida destinations that have been in that market for decades. The work that Oonagh McCullagh-Boyle has done for the CVB and for the Collier County tourism partners has been exemplary and I would recommend OMMAC as the best choice to continue to represent our community and to maintain the current position as a major player in the International tourism marketplace. Sincerely, Jack W. Wert a 47 Packet Pg. 1147 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY ir JW MARRIOTT MARCO ISLAND Paradise Coast CVB, As Director of Travel Industry Sales, and Senior Marketing Manager, we have worked with Oonagh and her company OMMAC over the past 10+ years on numerous destination -related events. From attending top travel industry trade shows like IPW as a partner to the destination & hotels to hosting events like IAGTO NA & GTMC, Oonagh was instrumental in securing the business for the Paradise Coast and this hotel. At any opportunity to promote the JW Marriott Marco Island, we know that we are top of mind and that Oonagh understands the transition of the hotel from Marco Island Marriott to the JW Marriott brand. Oonagh is also conscious that we have a new segment of business that we can grow through the International market and help us gain a presence in the Luxury Travel Advisor community. I look forward to partnering so that we can arrange Luxury Advisors' visits and welcome them to the Paradise Coast to experience our resort. From a marketing and public relations perspective, we have partnered with OMMAC on many opportunities that have given us great exposure in international markets that we know fit the destination. Even during a challenging couple of years, when borders were closed, Oonagh still created awareness of the resort and the destination. Her efforts, such as securing a full -page feature in the Sunday Mail that garnered a reach of over 300,000, have kept us top of mind for travelers as international travel once again begins to become a possibility. Oonagh has a deep understanding of our resort and destination that provides her with the foresight to identify the opportunities and partnerships that best align with our goals. We wholly recommend her and look forward to working with her on future marketing efforts. Si��-may Jada Shigley Director of Travel Industry Sales JW Marriott Marco Island Beach Resort Yours Sincerely, Tracy Tirrell Senior Marketing Manager JW Marriott Marco Island Beach Resort bm 0 U) M 48 Packet Pg. 1148 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY - rIn, T- In, r_n---- n lJ ii n ii INN ON FIFTH N A P L E S April 20, 2022 To Whom It May Concern I write in support of the application by OMMAC to continue their representation of the Naples, Marco Island and The Everglades Convention and Visitor Bureau in the UK. Those of us who rely on International Visitation to sustain our businesses, particularly in the off season, have come to depend on Oonagh and her relentless pursuit of Tour Operators, Travel Agencies, Receptive Tour Operators and other organizations who sell travel. Oonagh is a constant and enthusiastic reminder, every day of the fabulous destination we are. Thanks to her and her associates our destination is always front and center in the minds of all major travel companies. As we all now seek to regain the business from the UK that was lost to us during COVID, it is essential that we have a hard-working, professional and knowledgeable representative on the ground in the United Kingdom. Oonagh knows all the players, all the travel companies, all the hi -end sports organizations who bring major tournaments to destinations like ours. And, she knows our destination well. All the high profile, well known attractions but also, all the charming nooks and crannies and "off the off the beaten path" wonders that make us such a unique destination. We rely on Oonagh to keep us connected to the travel companies who can send us business. I urge you to renew her contract so that she get us back to where we were with our British visitors. Thank you for your time and efforts on our behalf. Yours Truly, Cathy Chrlopher Director of Sales and Marketing 699 511 Avenue South Naples, Florida 34102 239.403.8777 Fax: 239.403.8778 888.403.8778 www.innontifth.com email: fom@innonfifth.com a 49 0 Ln M N. Packet Pg. 1149 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY QPVLAD/sF PARADISE O2>X2' ~41/VERSP" 14 April 2022 Along with our Paradise Advertising & Marketing team, I have worked closely with Oonagh on Naples, Marco Island & The Everglades CVB's business for several years, and not only is she always buttoned up and professional, but also such a true pleasure to work with. She consistently stays ahead of UK travel trends and is truly an expert in her industry, always putting the client first. We love working with Oonagh as a close marketing partner towards the success of Paradise Coast! Cyndy Murrieta VP, Integrated Media (HQ) 5999 Central Avenue, Suite 302, St. Petersburg, FL 33710 aVI/r. 50 Packet Pg. 1150 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY LEE COUNTY PORT AUTHORITY BENJAMIN R. SIE6EL, CPA, C.M. April 14, 2022 EXECUTIVE DIRECTOR Direct Dial: (239) 590-4510 Fax: (239) 590-5973 RICHARD WM. WESCH OMMAC has worked with RSW and our Lee County VCB to target UK PORT AUTHORITY ATTORNEY service for over 10 years. Oonagh was instrumental to entice the British Airways Head of Global Sales, Mr. Steven Humphies to RSW to meet our BOARD OF executive director, see our FIS facilities and discuss the high level of PORT COMMISSIONERS connecting UK traffic to RSW. This meeting with Mr. Humphrey's would not have happened without Oonagh. These contacts and meetings are vital BRIAN HAMMAN for airlines and airports to increase air service. FRANK MANN I have worked and participated with Oonagh at WTM every year to meet CECIL L PENDERGRASS with tour operators and airlines to pitch RSW-UK service. It has been a pleasure to work with her. She is the consummate professional, passionate KEVIN ROANE about her destination, honest and is extremely knowledgeable about our market, airlines and alliances. RAY SANNELLI Sincerely, 'V Carol L. Obermeier Director Air Service Development SOUTHWEST FLORIDA INTERNATIONAL AIRPORT 11000 Terminal Access Road, Suite 8671 - Foil Myers, Florida 33913-8213 www.flylopa.com Packet Pg. 1151 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY Dear Oonagh, Iwanted to take this opportunity to formally thank you for bringing us two wonderful partnership opportunities; the IAGTO North America Convention and the GTMC conference, both hosted in the wonderful Paradise Coast. As the nation's destination marketing organization we consider opportunities that will enhance international visitation to the USA, and in this regard you were keen to identify these as a suitable programs for us to participate in partnership with Naples Marco Island and Everglades CVB and British Airways. As always you were looking out for everyone's best interest - you are a gem and a true partner - Naples is lucky to have you on their team! Karyn Gruenberg SVP, Partner Marketing & Strategic Alliances aVI/r. 52 Packet Pg. 1152 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY ERNEST N. MORIAL CONVENTION CENTER April 18,2022 TO WHOM IT MAY CONCERN: It is with complete resolve that I offer my most serious endorsement of OMMAC as the most qualified agency to represent the interest of a U.S. destination in the UK and Ireland. Any destination considering such a service would be best served by OMMAC and in particular Oonagh McCullagh. As the Executive Director of several destination marketing organizations, over the course of 30 years of industry experience, I have known no better and more respected professional than Oonah McCullagh. Specifically, during my tenure she represented the interest of the Kissimmee/St. Cloud Convention and Visitors Bureau for seven years, during which we had great success. Also during that tenure, largely to Oonah's credit, we operated the London office in partnership with the Orlando Convention and Visitors Bureau, a first for any Florida destinations. Considering the ever more fierce competition for the international traveler, it is ever more important to retain professional representation within the favored markets with agencies like OMMAC, who can speak directly and without any delay, to the outbound travel professionals of those countries. Thank you for your consideration of this endorsement which I would be pleased to speak to directly at any time. I hope your deliberations on this matter conclude with the selection of OMMAC to represent your destination. Sincerely, Tim Hemphill, Vice President Sales, Marketing & Events 900 Convention Center Blvd. • New Orleans, LA 70130 • (504)582-3000 Ak 53 0 Ln M N Packet Pg. 1153 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY virgin atlanric� the VHO, Rmngwoy, 44 [0I3445574006 Cmwlsy Weoar SUasex RH109CIF virglnhol�doya.Cwn holidays 08 April 2022 Dear Sir During my time at Virgin Holidays, I have worked closely with Oonagh McCullagh and OMMAC Ltd in developing and promoting a collection of destinations and supplier accounts, most notably marketing Naples & Marco Island. It is refreshing to work alongside a professional and engaging team who proactively seek to identify the needs of tour operators and work closely to align those requirements whilst fulfilling the brief and needs of the clients they represent. Pre-Covid, Oonagh helped to define and implement a series of successful campaigns, driving increased awareness, visitation and revenues. During the period of closed borders and disrupted international travel, Oonagh proactively maintained contact and ensured we were aware of the latest information from Naples & Marco Island, allowing us to keep our frontline sales teams updated and in turn our customers. OMMAC Ltd lead by example and I would recommend without hesitation. Please do not hesitate to contact me should you wish to discuss further. Yours faithfully James Killick Destination Manager — Florida Rvglmwed In England 1873815, Reglstmd Off —Company Soc ornt, Hrg1n Houdays, Thv VHO, Flarrdng Way, Clay, Wort Fusser:, R1410 9AF 40AUA II� Packet Pg. 1154 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY � BRITISH AIRWAYS Holidays To whom it may concern Sales for Naples, Marco Island & the Everglades have grown from strength to strength and are now some of our top -selling Florida destinations beyond the Orlando, Miami, Tampa/St Pete gateways - and that in no small part down to the exceptional support we've received from OMMAC. The OMMAC team proactively invest their time to ensure we represent the destination in the most effective way possible to maximise consumer reach and sales conversion. They are one of the few representation firms to fully understand and appraise the customer journey by engaging with our teams regarding the promotion and sale of the destination, ensuring we are fully conversant with the product offerings appropriate for British Airways Holidays. Florida's Paradise Coast has been a much welcome partner in our Florida co-op campaigns, and combined with OMMAC's commitment to call -centre training and support make the team at OMMAC a pleasure to work with. As we emerged from the pandemic, OMMAC's swift decision -making ensured Paradise Coast was one of the first to 0 lock -in to returning consumer confidence, from which we continue to benefit with record demand. LO M N We value greatly OMMAC's collaborative and professional approach to business and have no hesitation in recommending them as agency of record in the UK & Ireland. Kind regards Duncan Roberts Commercial Director Packet Pg. 1155 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY C�l_[ D L E Y April 2022 OMMAC remain consistently one the most trusted and respected representation companies in the UK & Ireland. Oonagh, Gerry and their team have worked tirelessly for thegreater benefit of Naples, Marco Island and Everglades, and it was never more evident than during the pandemic. At a time when the industry found itself at its lowest ebb, OMMAC sought out Audley Travel to partner in an inspiring marketing campaign uniquely targeting the luxury demographic with a compelling `only Paradise will do' message paired with a much welcome Audley Travel call to action. OMMAC have demonstrated time and again their deep understanding of the market and the wider travel industry proposition - the implementation of this type of initiative helped elevate our brand and drive strong awareness. Iwholeheartedly recommend OMMAC, certain in the belief that theywill build on their exceptional work representing 0 Florida's Paradise Coast — continuity of service during this critical period of recovery and beyond provides much welcome efficiencies for our operations. M N Richard Prosser Chairman a 56 Packet Pg. 1156 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY r► "4t USAi rtcu rs The Tailor Made Experts To whom it may concern 00© travelplanners service beyond the call As we emerge from the global pandemic to celebrate our milestone 40th anniversary in business, I'm reminded of the importance key partners have played in the development of our operations - none more so than our collaboration with OMMAC. Gerry, Oonagh and their teams have worked tirelessly to ensure our operations are supported with creative and professional expertise, delivering quality work that sets the standards driving an effective ROL During the many dark days of the last couple of years, it was OMMAC who steadfastly refused to lower expectations, leading strategies central to Florida's Paradise Coast's core messaging. Thanks to their proactive support, we extended the reach of our marketing messaging, amplifying the inspiring `Only Paradise Will Do' mantra in our consumer outreach and marketing. Additionally, their insight and extensively researched reasoning has convinced us to make a bold strategic product development move into the Luxury sector, which with their continued support will I'm certain pay dividends as the market recovers to pre Covid levels. Meticulous in their attention to detail and finger always very firmly on the travel market pulse, their insight into what constitutes wise and valuable marketing is second to none - OMMAC have consistently identified innovative ways to engage with our core customer base while attracting new audience. I commend their professional services and wholeheartedly endorse OMMAC as agency of choice to represent Naples Marco Island and Everglades in the UK and Ireland for many years to come. Guy Novik Founder & CEO 57 Packet Pg. 1157 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY 22 April 2022 I want to put on record our thanks for the tremendous support we have consistently received from OMMAC in their role of representing Naples, Marco Island, and the Everglades. We have focused considerable attention on Paradise Coast as a region with significant potential for growing our business, and with the ongoing support of Oonagh, Gerry, and their team - notwithstanding the pandemic - we have sustained consistent growth in clients travelling to this part of Southwest Florida. OMMAC are extremely knowledgeable in every aspect of Paradise Coast - their product and marketing advice, guiding our efforts through every step, has proved invaluable. Consequently, Paradise Coast is now firmly established as our top selling Florida destination after Orlando with sustained growth year on year. Bon Voyage operates a long-term strategy when it comes to acquiring high net worth clients who trust us and with whom we believe in building a relationship through regular, compelling communication. We have identified through M working with OMMAC, that it is this continuity of approach reaps rewards by reflecting our mutual values. OMMAC v are one of the most innovative and reliable representation companies in -market, providing creative partnership c opportunities that deliver a strong and repeated ROI — case in point, we continue to convert bookings from past `I' successful promotions, such as with luxury clothing brand, Karen Millen. We have worked with Oonagh, Gerry and their teams over many years and it is evident they are extremely passionate and knowledgeable about their clients' objectives. Their ongoing support and focused messaging has helped our operations drive increased length of stay, higher spending patterns and tendency to travel in the shoulder and low seasons, assuring a mutually successful relationship and strong ROL We are very pleased to recommend OMMAC and look forward to continuing to build our business to Florida's Paradise Coast in the years ahead. Yours sincerely Alan M. Wilson Managing Director a 58 Packet Pg. 1158 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY TgNIQN[T T0`QK5 the pilgrim's choice To whom it may concern, I have had the pleasure of working with the team at OMMAC on multiple levels both in my capacity as Chairman and CEO of leading independent specialist operator, Tangney Tours and specialist travel association, ALTO. Led byOonagh and Gerry's expertise, I have witnessed first-hand theirextensive negotiating prowess and professional approach to business at every level with a creative output that sets the standard. Having benefitted from OMMAC's wide-ranging representation and media expertise in -market, I would not hesitate to recommend them as agency of choice to represent Florida's Paradise Coast in the UK & Ireland. As we navigate our way towards a new norm in the outbound travel sector, the importance of retaining a uniquely L knowledgeable, dedicated, and trustworthy representative firm cannot be overstated - in every regard, OMMAC 0 exemplify these values. LO M Sincerely, N John Tangney Chairman and CEO 59 Packet Pg. 1159 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY 14th April 2022 To whom it may concern I have worked closely with OMMAC over a number of years on various joint projects. Gerry, Oonagh and their team at OMMAC are extremely professional and experienced and are highly respected by both peers and clients alike. I have seen first-hand how their ideas and relationships have raised the profile in UK & Ireland for Naples, Marco Island and Everglades. Specifically, we have worked with OMMAC to facilitate the successful Brand USA MegaFam and co-op marketing campaigns to the mutual benefit of both Experience Kissimmee and Paradise Coast. OMMAC have always been proactive and supportive - I am pleased to recommend their services and look forward to our continued working relationship. Jo Piani Managing Director Representing Experience Kissimmee, UK & Ireland aVI/r. 60 Packet Pg. 1160 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY ljkf�m MML M,,l �11 l THE GLOBAL GOLF TOURISM ORGANISATION 14th April 2022 To whom it may concern Representing Naples, Marco Island, Everglades, OMMAC have been instrumental in raising the profile of the destination. Having identified golf as a key tourism development area for growth, OMMAC have proactively worked with IAGTO and its 630 Tour Operator members in 61 countries over the past 12 years to promote and grow this business. OMMAC are constantly highlighting the positive benefits of the destination to the trade. It was due to their enthusiasm & confident approach that IAGTO awarded Paradise Coast as host destination for the prestigious North American Convention (NAC) in June 2013, which ultimately led to the destination being voted by our tour operator members 'Golf Destination of the Year - North America'. Oonagh worked diligently to ensure Naples, Marco Island and Everglades was chosen using strong negotiation skills and as a result we were able to secure the commitment required to announce our North American Convention in Marco Island significantly ahead of any previous convention bid. Further, OMMAC secured sponsorship from Moet Hennessy, Brand USA and Visit Florida to leverage budget which elevated the event to become one of the most successful to date. Most importantly, OMMAC have remained engaged with IAGTO golf tour operators consistently and have undoubtedly led directly to the growth in golf tourism to the region. During the pandemic, they have ensured that the golf tourism industry was updated on every development, ensuring a swift post -pandemic recovery. Post -pandemic, golf tour operators are looking for consistency and confidence and OMMAC delivers exactly this. Without hesitation, I strongly recommend OMMAC for continued representation of the region. Sincerely, Peter Walton Chief Executive 3 Theobald Court, Theobald Street, Borehamwood, Herts WD6 4RN, United Kingdom Tel: +44 20 8906 3377 Fax: +44 20 8906 8181 Email: Info@lagto.com Website: www.lagto.com ...the global trade organisation for the golf tourism industry... IAGTO Ad. is registered in England as a professional membership organisation No. 3507678. SIC 9112. Registered address as above. VAT 710 1940 76. Director: P Walton I� Packet Pg. 1161 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY April 2022 To Whom it may Concern. I have known Oonagh McCullagh-Boyle for over twenty years, firstly in my capacity as General Manager Sales, Virgin Atlantic and more recently as the CEO of the GTMC. During that period we have worked together on three major promotions, each of which ended with outstanding results, enhanced awareness of the destination and significant incremental revenues. On a major project, the staging of the overseas conference of the GTMC (TMC Membership organisation that L accounts for 80% of business travel revenues ex UK) held at the JWMarriott Marco Island, it was Oonagh and her 0 determination to bring the Conference to Marco Island, opposed to Los Angeles, that made all the difference. LO M Her determination, resilience and reputational trust were key factors in making this decision. Far too often, little effort is made and promises broken but that is the opposite of what BRAND McCULLAGH-BOYLE'stands for. In c the planning process Oonagh played a vital role and became part of the events team. Significantly she brought N together sponsorship support not just from Naples Marco Island Everglades Convention and Visitors Bureau but N also Brand USA and VISIT FLORIDA, a unique and powerful combination that gained maximum exposure at the conference When planning an event that includes high profile and extremely influential travel professionals, all of whom have significantly high expectations, it is critical to partner with someone who shares the same reputational objective as yourself. Having spent almost 50 years in the travel industry and attended many events and promotions worldwide, I honestly can't think of anyone else that I would trust to put as much effort and care into ensuring success for all those with a vested interest. My definition of selling is "building customer commitment based on trust" and this describes Oonagh's performance throughout this process perfectly. Ultimately, OMMAC execute and deliver on behalf of Naples, Marco Island and Everglades and we look forward to working in partnership moving forward. Paul Andrew Wait Managing Director 62 Packet Pg. 1162 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY To whom it may concern. It is my pleasure to recommend OMMAC as a supplier of representation services. Oonagh has the ability to influence people and situations to get the best outcomes for her clients and partners. She has relentless persistence and a `can do'attitude to break through the most difficult of situations. She manages to do this with the utmost tact and diplomacy that leaves even those resistant to change feeling they have benefitted too. On a public stage Oonagh comes across as a natural communicator. At the annual lAGTOAwards, she delivered an engaging and uplifting acceptance speech -she truly had the audience emotionally involved and lifted their spirits with her positive style and message content. It was one of the best acceptances speeches I have witnessed. Best Regards, Giles Greenwood Managing Director 0 M N 63 Packet Pg. 1163 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY platinum TRAVEL.ie April 2022 To whom it concerns I have worked closely with Oonagh McCullagh-Boyle & her team in OMMAC through the channels of my role as Managing Director with Platinum Travel for over 15 years, and also as Chairperson of Visit USA Committee Ireland for 2.5 years. Oonagh's knowledge of the Irish Market is extremelygood and she excels in her service and attention to detail when dealing with the Irish Trade and Media. Far too often Ireland gets grouped in with UK and we are a very different market here. It is important that representation companies recognise this and tailor their work accordingly. Oonagh certainly does this and goes above and beyond on every level to deliver Florida's Paradise Coast to the very highest standard across the island of Ireland. It is extremely refreshing to work on a personal level with someone who not only knows her product inside out but M is also extremely passionate about it. This is consistently evident from Oonagh. Iwould have absolutely no hesitation in recommending OMMAC, and indeed more specifically Oonagh in continuing her work with Florida's Paradise Coast in Ireland and we look forward to working with her more closely over the coming year. Kind regards Ciara Foley Managing Director 64 Packet Pg. 1164 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY ON SUNDRY April 2022 To whom it may concern Oonagh McCullagh-Boyle and her team at OMMAC have the key qualities needed in any workplace - relentless endeavour, unbridled enthusiasm and professional competence. Oonagh's expertise and knowledge of the tourism and travel business, specifically in Florida, is unrivalled. As a newspaper journalist who has both worked and holidayed in Florida many times since 1993, I have witnessed Oonagh's efficiency, organisational skills and personal charm. Before, and during, the 1994 World Cup soccer finals, Oonagh made visiting journalists feel like Orlando was a home from home. Her on -site interaction gave British and Irish soccer journalists covering the World Cup finals an exclusive insight into the heartbeat of Orlando and was a font of knowledge for many -first time visitors to Orlando. She reacted positively when Irish fans were left empty handed as a result of an official World Cup tour c operator going out of business - Oonagh immediately worked with the Mayor of Orlando's office to secure M N accommodation & tickets for the visiting fans - resulting in a major crisis being resolved. She also sold in a feature story and facilitated a wonderful golf trip for myself and other Irish journalists to The Belfry, venue of several Ryder Cup matches - resulting in excellent coverage for the venue. On my first visit to Florida's Paradise Coast in 2015, OMMAC's influence paved the way for an unforgettable trip. She promised Florida's Paradise Coast would be memorable and it was ..... Sunset Cruise, Fifth Avenue, Everglades, Quinns On The Beach, morning swims with dolphins in the Gulf of Mexico, and much more. For my feature in the Irish Mail on Sunday newspaper, it was a question of what to leave out rather than what to include, there was just so much to take in! As a person, Oonagh's character is outgoing, effervescent and unfailingly polite. She also has a wicked Irish sense of humour! After 30 years as a professional sports journalist, covering four World Cup finals, six Tour de France, and many golf tournaments, including the US PGA Championship and Ryder Cup, I would readily recommend Oonagh for any position in the tourism industry. She is a wonderful and tireless ambassador for Florida's Paradise Coast. Regards, Philip Quinn Senior Sports Journalist with Associated Newspapers, Ireland 65 Packet Pg. 1165 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY MEDIA TESTIMONIALS April 2022 THE SUNDAY TIMES OMMAC are absolutely mygo-to. They always offer insider intel—finding the small/indie/interesting projects, people and places that really make a story. Sarah Barrell, Editor I've worked with OMMAC extensively in the six years since we launched Escapism, and it's always been a positive experience. Not only do they have a comprehensive understanding of the destination, but — crucially, and certainly c not always the case — they've always taken the trouble to understand our publications and what works for us and N our readers. As a result, the stories we've produced have been consistently interesting, revealing and packed with N great information. The team is highly efficient, knowledgeable and genuinely passionate about helping me (and by N extension our readers) explore and uncover a destination, going beyond the predictable to find the fresh angles and cc local insight that really makes a story. w Jon Hawkins, Editor TRAVELWEEKLY I have worked closely with the team at OMMAC over the past decade and have found them to be consistently knowledgeable, passionate and dedicated to developing a wider understanding of the broad tourism offering in the state and to driving increased visitation from the UK. It is a pleasure to work with them. Robin Searle Editor Ak 66 Packet Pg. 1166 36.A.1 3. PROPOSER'S EXPERIENCE AND CAPACITY It is always a pleasure to receive creative communications from OMMAC on Florida's Paradise Coast. I would go as far to say I eagerly await the monthly updates as the news is always relevant and engaging for our readers. I am looking forward to sharing more stories from the destination as travel opens back up for our Irish readers who can also capitalise on the reinstated services to Florida from Dublin. Rohan Smyth Editor fl) The OMMAC team are efficient, professional and helpful, as you would expect. But more importantly, they are proactive, smart and editorially savvy when it comes to story ideas. Theyget what works for editors and theygo out c of their way to ensure it happens.... they DELIVER for both their clients and the journalists they work with. And that N is why full time travel writers like me love them. Jonathan Thompson, Freelance Travel Journalist fl) I can safely say that it was incredible to work with a PR agency that not only evidently lives and breathes the destination they look after to the fullest, which I really loved, but also have an exceptional understanding of social media marketing and managing influencer collaborations. I'd go as far to say they're one of the best in their field and their work ethic speaks volumes. James Relf-Dyer Freelance Digital Content Creator Ak 67 Packet Pg. 1167 36.A.1 n, t" PROPOSER'S TEAM MEMBERS r M 0 \.� "OMMAC remain consistently one the most trusted and respected representation companies in the UK & Ireland." RICHARD PROSSER CHAIRMAN, AUDLEY TRAVEL a 68 LO M Packet Pg. 1168 36.A.1 4. PROPOSER'S TEAM MEMBERS IDENTIFYTHE PROPOSED ACCOUNT MANAGEMENT TEAM IF YOUR FIRM IS AWARDED THE COLLIER COUNTY ACCOUNT. INCLUDE RESUME AND DETAILED LIST OF CAREER ACCOMPLISHMENTS FOR EACH TEAM MEMBER. OMMAC are a multi -faceted, agile and nimble organisation with exceptional C-suite expertise and experience leading our operations - we can adapt quickly to changing market conditions and trends, allowing us function freely within the business intelligent network. By dialling -in to wide-ranging resources when required through our partner agency, Black Diamond we can operate seamlessly across multiple disciplines, maximising on budget, thereby minimising unnecessary spend and overheads. The outcome for Florida's Paradise Coast is a unique, flexible and cost-effective in -market representation solution personally driven by C-level leadership on a daily basis. OMMAC Dedicated Account Support Oonagh McCullagh-Boyle - 100% Gerry Boyle - 20% - always on Tom Boyle - always on PR & Communications - always on Digital - as required aVI/r. 69 0 M Fl Packet Pg. 1169 36.A.1 4. PROPOSER'S TEAM MEMBERS OONAGH McCULLAGH-BOYLE Managing Director Oonagh is a driving force in the tourism marketing and Public Relations fields with almost 35 years' experience with the USA - specifically the Florida, Orlando, Kissimmee and Florida's Paradise Coast regions. She is regarded as one of the most respected professionals in the UK and Ireland market. Her professionalism and integrity have been recognised by awards from Visit Florida and Orlando Tourism for services to the destinations. Oonagh has achieved significant results and grown visitor numbers for every destination she has represented. She has achieved significant results and grown visitor numbers for every destination she has represented. Oonagh established OMMAC in 1996 and has represented Naples, Marco Island and the Everglades since 2006 and on a full-time basis since 2008. Oonagh's leadership has contributed to ground -breaking growth, and as a result the destination is the number one Florida destination outside the Orlando and Miami gateways for many leading major and specialist operators. She has secured incremental trade events — a first for Collier County and Florida - which has driven significant economic benefit to the region while assuring long-term market growth through exposure to industry influencers and decision makers. Oonagh has wide-ranging expertise in crisis management including fatal crime incidents, sporting events and natural disasters in Florida and security terrorist threats in the UK and Northern Ireland.She has lead PR teams with host venues for major international sporting events including the football World Cup in Orlando and the successful 2002 Ryder Cup in the UK - the world's second and third largest sporting events respectively. She is extremely diplomatic and able to negotiate collaborative partnerships to the benefit of her clients; a results -driven individual with clear planning and strategic implementation. Environment and community are central to Oonagh's thinking. She volunteers within her local region to protect the area and advises on community and sustainability issues - please see next page for recognition of this from Tom Tugendhat MBE, MP and UK Government `Chair - Foreign Affairs Select Committee'. EMPLOYMENT 1984 - 1986 Europa Hotel, Belfast 1986 - 1989 Visit Florida 1989 - 1990 British Airways 1990 - 2003 Visit Orlando 1996 - now OMMAC Ltd EDUCATION 1979 - 1984 College of Business Studies, Belfast and Oxford Brooks University, Oxford 0 M 70 Packet Pg. 1170 36.A.1 4. PROPOSER'S TEAM MEMBERS TOM TUGENDHAT MBE MP HOUSE OF COMMONS LONDON SW1A OAA 11 April2022 Mrs Oonagh McCullagh-Boyle Greystones Roughetts Road Ryarsh West Mailing Kent ME19 5LD Ref: TT61978 Dear Oonagh, I am extremely grateful for all the work you have done, primarily alongside the Ryarsh Protection Group, to advance the cause of residents across the community for many years. Your skill and dedication to galvanise local residents was essential towards achieving the aims of the group following its formation. I was very pleased to do everything I could to support you during this time including, but not limited to, various media appearances and community events and meetings. I know the work you did helping compile signatures for the petition was important and it was a pleasure to welcome you and Gerry to the House of Commons for this to be presented in 2018. Your passion and commitment serves you well in your community and no doubt through your professional life and, as ever, I will do everything I can as your local MP to help and support you. Best wishes, TOM TUGENDHAT Member of Parliament for Tonbridge and Mailing 130 Vale Road, Tonbridge, Kent TN9 1 SP 01732 441 563 - tom.tugendhat.mp@parliament.uk - www.tomtugendhat.org.uk Packet Pg. 1171 36.A.1 4. PROPOSER'S TEAM MEMBERS GERRY BOYLE Director Gerry is an accomplished, visionary leader with over 35 years domestic and international experience with proven success in implementing creative and effective integrated sales growth and commercial strategies. He has extensive expertise and an outstanding track in penetrating travel markets and growing US leisure visitation. He has overseen and inspired many of our most enduring relationships, initiating major airline, OTA and operator collaborations Seconded to our strategic partner, Black Diamond to lead its trade development strategy on behalf of multiple US destinations including California, Seattle, Portland, Pittsburgh and currently emerging luxury destination, Qatar - host nation for the 2022 FIFA World Cup. He has overseen and inspired many of our most enduring relationships, initiating major airline, OTA and operator collaborations achieving significant commercial impact and ROI. Spearheading Brand USA's UK & Ireland trade development strategy from inception, Gerry negotiated and developed its founding airline partnership with British Airways, the global MegaFam programme, ground breaking $multi- million partnerships and a pan-European strategic commercial agreement with Thomas Cook - Brand USA's largest ever partnership. Ak 72 His leadership and deep strategic understanding of the industry and the competition challenging the market ensured the UK retained and extended its status as the United States' largest overseas market for the duration of his tenure. Gerry is key to maintaining and developing OMMAC's travel trade, co-op marketing and specialist sector strategies, including Luxury and Golf. In this regard, his exceptional knowledge of the industry and the factors influencing market share will help accelerate our ambitious goals on behalf of Florida's Paradise Coast. He is a keen golfer, drummer, skier and traveller with a passion for developing sustainable and responsible tourism. EMPLOYMENT 1986 - 1992 Falcon Leisure Group (now TUI) 1993 - 2011 Mark Travel Corporation 2012 - now OMMAC Ltd - Black Diamond/ Brand USA EDUCATION 1979 - 1982 Hamilton Business School 1990 - 1994 Post Graduate Studies in management Packet Pg. 1172 36.A.1 4. PROPOSER'S TEAM MEMBERS TOM BOYLE Strategy Manager Tom is a creative and dynamic consultant with over 30 years' experience in organisational transformation, culture change, leadership and management development and HR consultancy in the UK, USA and other International markets including Europe and Asia. He has a long history of involvement in the travel representation, telecoms and IT sectors. He worked as a management development consultant and coach for a major British telecoms company for 16 years and independently for a range of travel representation, international telecom and IT suppliers. During the pandemic Tom conducted strategy analysis and advised travel industry bodies during the uncertain period while the US border was closed Tom has played a key role in all strategic planning with OMMAC for Florida's Paradise Coast. This has included supporting and attending the IAGTO Convention for 2013, the Race to Paradise Coast trade initiative, GTMC Conference and NAC pre- fam trip 2017. He has conducted Tour Operator analysis, industry research, media segmentation and project management. During the pandemic he conducted strategy analysis and advised travel industry bodies during the uncertain period while the US border was closed. Tom has exceptional knowledge of US travel market dynamics and has a passion for Florida and the United States having travelled and worked there extensively over 30 years. He is a keen golfer and independent traveller having golfed and worked as a consultant in a range of countries in Europe, Asia and Africa EMPLOYMENT 1989 - 2006 Organisation Development Consultant for British Telecom 2006 - now Independent Organisation and Management Development Consultant EDUCATION 1977 - 1979 University of Glasgow 1980 - 1981 Notre Dame Teaching College and University of Glasgow 73 Packet Pg. 1173 36.A.1 4. PROPOSER'S TEAM MEMBERS SOPHIA AMOS Senior PR & Communications Specialist (on maternity leave) Sophia is a PR & communications professional with nine years agency experience specialising in creating & delivering successful consumer events, PR campaigns and digital marketing across fashion, lifestyle and destination brands. Supporting clients in developing tourist, influencer and consumer trends strategies through targeted campaigns. Sophia specialises in devising PR plans seeking out the best outlets to achieve national, broadcast and global media coverage to reach domestic and international audiences. Sophia was instrumental in keeping the destination in the UK & Ireland's consumer mind's eye during the pandemic Sophia has worked with OMMAC on behalf of Florida's Paradise Coast for the past three years and was instrumental in keeping the destination in the UK & Ireland's consumer mind's eye during the pandemic - with creative communications, representation at key industry and partner events including WTM and Visit Florida media dinner in addition to growing the UK social media platforms sharing engaging content from the destination. EMPLOYMENT 2013-2014 CMJ Media 2014-2017 Sister London 2017 H&K Strategies 2017-now Black Diamond EDUCATION 2009-2012 University of Creative Arts 74 Packet Pg. 1174 36.A.1 4. PROPOSER'S TEAM MEMBERS SOPHIE MORGAN Senior PR & Communications Specialist (interim account lead) Sophie has established a successful 11-year career working in Marketing and Communications for global luxury brands and destinations at agencies in both London and Sydney. Specialising in brand building, strategic partnerships, and communication management leading to consumer conversion, Sophie will bring her experience across PR, content creation and brand affiliation to the account. Sophie will bring her experience across all PR, content creation and brand affiliation to the account Sophie has worked with a range of tourism boards including Tahiti Tourisme, Korean Tourism Organization, Japan National Tourism Organization, Visit Seattle and Visit Colorado, as well a LATAM airlines and Cloudbeds online booking platform. Sophie has worked with OMMAC on behalf of Florida's Paradise Coast since February 2022, covering Sophia Amos's maternity leave. Ak 75 EMPLOYMENT 2011 - 2014 Modus Publicity 2014 - 2015 EVH 2015 - 2018 Sister London 2018 - now Black Diamond EDUCATION 2006-2010 University of Leeds 0 Ln M N Packet Pg. 1175 36.A.1 4. PROPOSER'S TEAM MEMBERS JOHN HUNTER Head of Social John is a senior social media expert with over 15 years of experience in travel, entertainment, finance and gaming sectors. He provides insight for top performing trends and processes for high performing content production. John is well versed in developing social media strategies that focus on business goals and translate them into achievable objectives. John provides insight for top performing trends and processes for high performing content production He has also developed unique reporting frameworks, proprietary social media measurement metrics and is experienced in large scale campaign content planning, production and media activation. EMPLOYMENT 2006 New Metroland 2013 Newcastle United FC 2018 EDF: Brand & Digital 2019 Argendium Finance 2019 NewDay Finance 2020 Aqumen LLP 2021 Gamesys 2022 Black Diamond EDUCATION EDU - Oxford College Marketing: 2016 Digital Marketing and Metrics degree 0 Ln M N. 76 Packet Pg. 1176 36.A.1 4. PROPOSER'S TEAM MEMBERS WILL HALL Trade Account Manager Will has worked in trade marketing for almost five years, promoting destinations to the UK and Irish travel trade, including multiple USA clients. Working with tour operators and travel agents across all sectors, he has promoted various holiday types, including luxury, family and adventure. This has resulted in building excellent relationships throughout the UK and Irish travel trade. Will has extensive knowledge of Florida's Paradise Coast having passionately represented the destination at major events such as WTM and key trade promotions and sales missions, while undertaking group and one-to-one agent training initiatives with key operators in the UK & Ireland since 2015. Will has extensive knowledge of Florida's Paradise Coast having passionately represented the destination since 2015 He remains a popular figure within the trade landscape and brings a wealth of experience to OMMAC's trade outreach on a project by project basis Ak 77 EMPLOYMENT 2017 — 2021 Four Communications 2021 — now Black Diamond EDUCATION 2011 — 2014 University of St Mark and St John Plymouth Packet Pg. 1177 36.A.1 4. PROPOSER'S TEAM MEMBERS DAN NY BALL Director of Digital With over 10 years commercial experience in operations and project management, Danny is responsible for managing the Web Development and Mogul teams at Black Diamond. Danny has expertise working with airlines, tourism bodies and government organisations Danny provides overall management of projects from idea conception to execution, and is responsible for ensuring a successful completion of all tasks. Danny has expertise working with airlines, tourism bodies, hotels and government organisations, among others. EMPLOYMENT 2006 - 2011 Mobifon 2011 - 2017 MintTwist 2017 — now Black Diamond / Mogul 0 M 7s Packet Pg. 1178 36.A.1 COST OF SERVICES 5 0 Lo M N Packet Pg. 1179 36.A.1 5. COST OF SERVICES THE COUNTY INTENDS TO PAY FLAT ANNUAL FEE FORTH E SERVICES DESCRIBED IN THE DETAILED SCOPE OF WORK PLUS OUT-OF-POCKET REIMBURSABLE EXPENSES. PROVIDE PROPOSED FEES FOR THE FOLLOWING COSTS: 1 Flat Annual Fixed Price (paid monthly) $120,000 2 Reimbursable Expense - Office included 3 0 t� 3 Reimbursable Expense - Travel $18,000 d 4 Reimbursable Expense - Registration $55,000 c 5 Reimbursable Expense - Miscellaneous $4,000 m d 6 Reimbursable Expense - Contractor's Event(s) $3,000 r L 0 Ln NB. All expenses and costs incurred will be billed to Collier County at net cost with NO mark-up. M v OMMAC will NOT charge VAT (i.e. UK Value Added Tax - 20%) on any expenses, transactions or third party invoicing, ensuring Collier County's spend and budget is fully maximised. As an integral element of OMMAC's proposal, we will extend our services to cover the French, Italian and Scandinavian markets on a reactive basis adding value to the CVB investment and maximising budget. 80 Packet Pg. 1180 36.A.1 REFERENCES 0 Oonagh's professionalism and integrity have been recognised by awards from Visit Florida and Orlando Tourism for services to the destinations. Packet Pg. 1181 36.A.1 6. R E F E R E N C E S IN ORDER FOR THE VENDOR TO BE AWARDED ANY POINTS FOR THIS TAB, THE COUNTY REQUESTS THAT THE VENDOR SUBMITS FIVE (5) COM LETED REFERENCE FORMS (SEE ATTACHM NT 5 - REFERENCE QUESTIONNAIRE) FROM CLIENTS WHOSE PROJECTS ARE OF SIMILAR NATURE TO THIS SOLICITATION ASA PART OF THEIR PROPOSAL. PROVIDE INFORMATION ON THE PROJECTS COM LETED BY THE PROPOSER THAT BEST REPRESENT PROJECTS OF SIMILAR SIZE, SCOPE AND COM LEXITY OF THIS PROJECT USING FORM PROVIDED INFORM 5. PROPOSERS MAY INCLUDE TWO (2) ADDITIONAL PAGES FOR EACH PROJECT TO ILLUSTRATE ASPECTS OF THE COM LETED PROJECT THAT PROVIDES THE INFORMATION TO ASSESS THE EXPERIENCE OF THE PROPOSER ON RELEVANT PROJECT WORK. Please see following five pages for completed forms and cross-reference details for additional testimonials Ak 82 0 LO M Fl Packet Pg. 1182 36.A.1 6. R E F E R E N C E S Collier County Administrative Services Department Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 — Toursim International Representation — UK and Ireland Market Reference Questionnaire for: OMMAC Ltd. (Name of Company Requesting Reference Information) (Name of Individuals Requesting Reference Information) Name: James Killick Company: Virgin Atlantic Holidays Ltd. (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) Email: FAX: N/A Telephone: +44 (0)344 5574008 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection y of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have d previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, p with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very N unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." H Project Description: Intemationsl Tourism Marketing — Completion Date: Ongoing c Destination co-op marketing campaigns M N Project Budget: $120,000 Project Number of Days: Over eight years Item Criteria Score must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -rime or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Please see additional testimonial from Virgin Atlantic Holidays to illustrate aspects of the project on Page 54 83 Packet Pg. 1183 36.A.1 6. R E F E R E N C E S Collier County Administrative Services Department Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 — Tourism International Repersentation - UK & Ireland Market Reference Questionnaire for: OMMAC Ltd (Name of Company Requesting Reference Information) (Name of Individuals Requesting Reference Information) Name: Guy Novik Company: US Airtours/Travelplanners (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) Email: gnovik(a)usairtours.co.uk FAX: N/A Telephone: +44 0 20 3472 2144 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection C of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have y previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, d with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very p unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular N area, leave it blank and the item or form will be scored "0." 0 Project Description: International Tourism Marketing — Completion Date: Ongoing Destination co-op campaigns and consumer promotions 0 Project Budget: $76,161 Project Number of Days: Over 8 years N Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc. 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Please see additional testimonial from USAirtours/Travelplanners to illustrate aspects of the project on Page 57 84 Packet Pg. 1184 36.A.1 6. R E F E R E N C E S Collier County Administrative Services Department Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 — Tourism International Repersentation - UK & Ireland Market Reference Questionnaire for: OMMAC Ltd (Name of Company Requesting Reference Information) (Name of Individuals Requesting Reference Information) Name: Peter Walton (Evaluator completing reference questionnaire) Email: Company: IAGTO — President & Chief Executive (Evaluator's Company completing reference) FAX: +44 (0) 20 8906 8181 +44 (0) 20 8906 3377 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored "0." Project Description: IAGTO North America Convention (NAC) / Awards & ongoing activity Project Budget: $89,628 Completion Date: NAC June 2013 /Awards November 2013 & ongoing activity to date c Ln M N_ Project Number of Days: 18 months & ongoing N N Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc. 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Please see additional testimonial from IAGTO to illustrate aspects of the project on Page 61 85 Packet Pg. 1185 36.A.1 6. R E F E R E N C E S Collier County Administrative Services Department Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 — Tourism International Repersentation - UK & Ireland Market Reference Questionnaire for: OMMAC Ltd (Name of Company Requesting Reference Information) (Name of Individuals Requesting Reference Information) Name: Paul Wait Company: Red Apple 7 (Evaluator completing reference questionnaire) (Evaluator's Company completing reference) Email: wait3 icloud.com FAX: N/A Telephone: +44 0 7717 824090 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection C of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have y previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, d with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very p unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular N area, leave it blank and the item or form will be scored "0." 0 Project Description: GTMC (Guild of Travel Management Completion Date: May 2016 Companies) / BTA (Business Travel Association) — Annual c Overseas Convention M N Project Budget: In excess of £300,000 Project Number of Days: 18 month period N N Item Criteria Score must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 12 TOTAL SCORE OF ALL ITEMS 102 Please see additional testimonial from Red Apple 7 to illustrate aspects of the project on Page 62 86 Packet Pg. 1186 36.A.1 6. R E F E R E N C E S Collier County Administrative Services Department Procurement Services Division Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 — Tourism International Repersentation - UK & Ireland Market Reference Questionnaire for: OMMAC Ltd (Name of Company Requesting Reference Information) (Name of Individuals Requesting Reference Information) Name: Tim Hemphill (Evaluator completing reference questionnaire) Email: temphill@mccno.com FAX: N/A Company:New Orleans Ernest N. Morial Convention Center (Evaluator's Company completing reference) 5823039 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection C of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have y previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, d with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very p unsatisfied (and would never hire the firm/indivdival again). If you do not have sufficient knowledge of past performance in a particular N area, leave it blank and the item or form will be scored "0." 0 Project Description: International Tourism Marketing — Completion Date: 2008 Kissimmee CVB — UK, Ireland & Scandinivia 0 U) M N Project Budget: In Excess of $21OK (yr 1),$245K (yr 2), Project Number of Days: Over three years $245K (yr 3) N Item Criteria Score must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on -time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Please see additional testimonial from Tim Hemphill to illustrate aspects of the project on Page 53 87 Packet Pg. 1187 36.A.1 d'' LOCALVENDOR PREFERENCE 7 FIN' dw- an MW OMMAC Ltd are head -office located in England Ak 88 Packet Pg. 1188 36.A.1 7. LOCAL VENDOR PREFERENCE LOCAL BUSINESS IS DEFINED AS THE VENDOR HAVING A CURRENT BUSINESS TAX RECEIPT ISSUED BY THE COLLIER OR LEE COUNTY TAX COLLECTOR PRIOR TO PROPOSAL SUBMISSION TO DO BUSINESS WITHIN COLLIER COUNTY, AND THAT IDENTIFIESTHE BUSINESS WITH A PERMANENT PHYSICAL BUSINESS ADDRESS LOCATED WITHIN THE LIMITS OF COLLIER OR LEE COUNTY FROM WHICH THE VENDOR'S STAFF OPERATES AND PERFORMS BUSINESS IN AN AREA ZONED FORTH E CONDUCT OF SUCH BUSINESS. OMMAC Ltd are head -office located in England covering UK, Ireland, and on reactive basis France, Italy and Scandinavia, as instructed by the CVB. When required, OMMAC can operate remotely from Collier County and have access to fully serviced and registered office space - 4851 Tamiami Trail North, Naples, FL 34103 Ak 89 0 LO M Fl Packet Pg. 1189 36.A.1 VENDOR CHECKLIST/ SIGNED DOCUMENTS / ADDENDUM "Oonagh's proactive and focused approach has clearly got the strategic goals of Florida's Paradise Coast in mind - her work will have a powerful contribution to the continued development of the region as a key leisure destination for the UK & Ireland markets." STEPHEN HUMPHREYS BRITISH AIRWAYS Ak 90 Packet Pg. 1190 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS Collier County Administrative Services Department Procurement Services Division Vendor Check List IMPORTANT: Please review carefully and submit with your Proposal/Bid. All applicable documents shall be submitted electronically through BidSync. Vendor should checkoff each of the following items: ® General Bid Instructions has been acknowledged and accepted. ® Collier County Purchase Order Terms and Conditions have been acknowledged and accepted. ® Form 1: Vendor Declaration Statement ® Form 2: Conflict of Interest Certification N/A❑Proof of status from Division of Corporations - Florida Department of State (If work performed in the State) - litto://dos.mvtlorida.com/sunbiz/ should be attached with your submittal. N/A❑ Vendor MUST be enrolled in the E-Verify - https://www.e-verify.gov/ at the time of submission of the proposal/bid. ® Form 3: Immigration Affidavit Certification MUST be signed and attached with your submittal or you MAY be DEEMED NON -RESPONSIVE N/ A❑ E-Verify Memorandum of Understanding or Company Profile page should be attached with your submittal. \/:1❑Form 4: Certification for Claiming Status as a Local Business, if applicable has been executed and retumed. Collier or Lee County Business Tax Receipt should be attached with your submittal to be considered. ® Form 5: Reference Questionnaires form must be utilized for each requested reference and included with your submittal, id applicable to the solicitation. N/A❑Forth 6: Grant Provisions and Assurances package in its entirety, if applicable, are executed and should be included with your submittal. All forms must be executed, or you MAY be DEEMED NON -RESPONSIVE. ® Vendor W-9 Form. — Replaced with W-8ECI for Intemational Firm as per Collier County ® Vendor acknowledges Insurance Requirements and is prepared to produce the required insurance certificate(s) within five (5) days of the County's issuance of a Notice of Recommend Award. ® The Bid Schedule has been completed and attached with your submittal, applicable to bids. ® Copies of all requested licenses and/or certifications to complete the requirements of the project. ® All addenda have been signed and attached, or you MAY be DEEMED NON -RESPONSIVE. ® County's IT Technical Architecture Requirements has been acknowledged and accepted, if applicable. ® Any and all supplemental requirements and terms has been acknowledged and accepted, if applicable. 0 LO M N Packet Pg. 1191 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS Collier County Administrative Services Depattment Procurement Services Division Form 1: Vendor Declaration Statement BOARD OF COUNTY COMMISSIONERS Collier County Government Complex Naples, Florida 34112 Dear Commissioners: The undersigned, as Vendor declares that this response is made without connection or arrangement with any other person and this proposal is in every respect fair and made in good faith, without collusion or fraud. The Vendor hereby declares the instructions, purchase order terms and conditions, requirements, and specifications/scope of work of this solicitation have been fully examined and accepted. The Vendor agrees, if this solicitation submittal is accepted by Collier County, to accept a Purchase Order as a form of a formal contract or to execute a Collier County formal contract for purposes of establishing a contractual relationship between the Vendor and Collier County, for the performance of all requirements to which this solicitation pertains. The Vendor states that the submitted is based upon the documents listed by the above referenced solicitation. The Vendor agrees to comply with the requirements in accordance with the terms, conditions and specifications denoted herein and according to the pricing submitted as a part of the Vendor's bids. Further, the Vendor agrees that if awarded a contract for these goods and/or services, the Vendor will not be eligible to compete, submit a proposal, be awarded, or perform as a sub -vendor for any future associated work that is a result of this awarded contract. IN WITNESS WHEREOF, WE have hereunto subscribed our names on this 261h _ day of April, 2022_ in the County of Kent in the State of _England, UK Firm's Legal Name: OMMAC Ltd Address: Greystones, Roughetts Road City, State, Zip Code: West Malling, Kent, ME19 5LD Florida Certificate of N/A Authority Document Number Federal Tax _4703121261 Identification Number *CCR # or CAGE Code N/A *Only if Grant Funded Telephone: +44 7802 420750 Email: oonagh@ommac.co.uk Signature by: Oonagh McCullagh-Boyle (Typed and written) Title: Managing Director 92 Packet Pg. 1192 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS Additional Contact Information Send payments to: As Above (required if different from Company name used as payee above) Contact name: Title: Address: City, State, ZIP Telephone: Email: Office servicing Collier County to place orders (required if different from above) Contact name: Title: Address: City, State, ZIP Telephone: Email: 93 Packet Pg. 1193 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS covier County Administrative Services Departrrtent Procurement Services Division Form 2: Conflict of Interest Certification Affidavit The Vendor certifies that, to the best of its knowledge and belief, the past and current work on any Collier County project affiliated with this solicitation does not pose an organizational conflict as described by one of the three categories below: Biased ground rules —The firm has not set the "ground rules" for affiliated past or current Collier County project identified above (e.g., writing a procurement's statement of work, specifications, or performing systems engineering and technical direction for the procurement) which appears to skew the competition in favor of my firm. Impaired objectivity — The firm has not performed work on an affiliated past or current Collier County project identified above to evaluate proposals / past performance of itself or a competitor, which calls into question the contractor's ability to render impartial advice to the government. Unequal access to information — The firm has not had access to nonpublic information as part of its performance of a Collier County project identified above which may have provided the contractor (or an affiliate) with an unfair competitive advantage in current or future solicitations and contracts. In addition to this signed affidavit, the contractor / vendor must provide the following: 1. All documents produced as a result of the work completed in the pastor currently being worked on for the above -mentioned project; and, 2. Indicate if the information produced was obtained as a matter of public record (in the "sunshine") or through non-public (not in the "sunshine") conversation (s), meeting(s), documem(s) and/or other means. Failure to disclose all material or having an organizational conflict in one or more of the three categories above be identified, may result in the disqualification for future solicitations affiliated with the above referenced project(s). By the signature below, the firm (employees, officers and/or agents) certifies, and hereby discloses, that, to the best of their knowledge and belief, all relevant facts concerning past, present, or currently planned interest or activity (financial, contractual, organizational, or otherwise) which relates to the project identified above has been fully disclosed and does not pose an organizational conflict. OMMAC LIMITED Company Name yak'-•^'�.�cw{-►� ��-- siihature OONAGH McCULLAGH-BOYLE-Director Print Name and Title England County of Kent The foregoing instrument was acknowledged before me by means of Mp/hysical presence or ❑ online notarization, this 131 day of April, 2022, by OONAGH McCULLAGH-BOYLE_(nnaame of person acknowledging (Signature ofVotary Public) Robert Douglas Ryder (Print, Type, or Stamp Commissioned Name of Notary Public) Personally Known OR Produced Identification Passport and known to me Type of Identification Produced Robert Douglas Ryder Notary Public Covent Garden, London, England Tel: 00 44 207 395 8439 My commission expires with life Packet Pg. 1194 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS collier county Administrative Services Department Procurement Services Division Form 3: Immigration Affidavit Certification This Affidavit is required and should be signed, by an authorized principal of the firm and submitted with formal solicitation submittals. Further, Vendors are required to be enrolled in the E-Verify program (b=s://www.e- verify.aov/), at the time of the submission of the Vendor's proposal/bid. Acceptable evidence of your enrollment consists of a copy of the properly completed E-Verify Company Profile page or a copy of the fully executed E- Verify Memorandum of Understanding for the company which will be produced at the time of the submission of the Vendor's proposaUbid or within five (5) day of the County's Notice of Recommend Award. FAILURE TO EXECUTE THIS AFFIDAVIT CERTIFICATION AND SUBMIT WITH VENDOR'S PROPOSALBID MAY DEEM THE VENDOR'S AS NON -RESPONSIVE. Collier County will not intentionally award County contracts to any Vendor who knowingly employs unauthorized alien workers, constituting a violation of the employment provision contained in 8 U.S.C. Section 1324 a(e) Section 274A(e) of the Immigration and Nationality Act ("INA"). Collier County may consider the employment by any Vendor of unauthorized aliens a violation of Section 274A (e) of the INA. Such Violation by the recipient of the Employment Provisions contained in Section 274A (e) of the INA shall be grounds for unilateral termination of the contract by Collier County. Vendor attests that they are fully compliant with all applicable immigration laws (specifically to the 1986 Immigration Act and subsequent Amendment(s), that it is aware of and in compliance with the requirements set forth in Florida Statutes §448.095, and agrees to comply with the provisions of the Memorandum of Understanding with E-Verify and to provide proof of enrollment in The Employment Eligibility Verification System (E-Verify), operated by the Department of Homeland Security in partnership with the Social Security Administration at the time of submission of the Vendor's proposal/bid. OMMAC LIMITED Company Name Sigrilture OONAGH McCULLAGH-BOYLE-Director Print Name and Title England County of Kent The foregoing instrument was acknowledged before me by means of ephysical presence or ❑ online notarization, this 13" day of April, 2022, by OONAGH McCULLAGH-BOYLE (name of person acknowI d ' g). n o� (Signature ofNoAry Public) Personally Known OR Produced Identification Passport and known to me Type of Identification Produced Robert Douglas Ryder (Print, Type, or Stamp Commissioned Name of Notary Public) Robert Douglas Ryder Notary Public Covent Garden, London, England Tel: 00 44 207 395 8439 My commission expires with life 95 Packet Pg. 1195 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS c01Y cmtmy Administrative Services Departmnt Pr wmment Services Division Form 4: Vendor Submittal— Local Vendor Preference Certification (Check Appropriate Boxes Below) — NOT APPLICABLE State of Florida (Select County if Vendor is described as a Local Business) ❑ Collier County ❑ Lee County Vendor affirms that it is a local business as defined by the Procurement Ordinance of the Collier County Board of County Commissioners and the Regulations Thereto. As defined in Section Fifteen of the Collier County Procurement Ordinance: Local business means the vendor has a current Business Tax Receipt issued by the Collier County Tax Collector prior to bid or proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier County from which the vendor's staff operates and performs business in an area zoned for the conduct of such business. A Post Office Box or a facility that receives mail, or a non -permanent structure such as a construction trailer, storage shed, or other non -permanent structure shall not be used for the purpose of establishing said physical address. In addition to the foregoing, a vendor shall not be considered a "local business" unless it contributes to the economic development and well-being of Collier County in a verifiable and measurable way. This may include, but not be limited to, the retention and expansion of employment opportunities, support and increase to the County's tax base, and residency of employees and principals of the business within Collier County. Vendors shall affirm in writing their compliance with the foregoing at the time of submitting their bid or proposal to be eligible for consideration as a "local business" under this section. A vendor who misrepresents the Local Preference status of its firm in a proposal or bid submitted to the County will lose the privilege to claim Local Preference status for a period of up to one year under this section. Vendor must complete the following information: NOT APPLICABLE Year Business Established in []Collier County or ❑ Lee County: Number of Employees (Including Owner(s) or Corporate Officers): Number of Employees Living in ❑ Collier County or ❑ Lee (Including Owner(s) or Corporate Officers): If requested by the County, Vendor will be required to provide documentation substantiating the information given in this certification. Failure to do so will result in vendor's submission being deemed not applicable. Sign and Date Certification: Under penalties ofneriurv. / certi& that the information shown on this form is correct to my knowledge Company Name: Address in Collier or Lee County: Signature: Ak 96 Date: Title: Packet Pg. 1196 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS FORM 5 PLEASE SEE SECTION 6 : REFERENCES Ak 97 Packet Pg. 1197 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS IF APPLICABLE GRANT PROVISIONS AND ASSURANCES FORMS ARE PROVIDED IN SEPARATE PACKAGE AND MUST BE COMPLETED AND EXECUTED IN ITS ENTIRTY AND RETURNED WITH THE SUBMISSION OF THE BID/PROPOSAL. FAILURE TO DO SO MAY DEEM YOU NON- RESPONSIVE. OMMAC -CONFIRM NOT APPLICABLE 98 Packet Pg. 1198 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS Form W-8ECI Certificate of Foreign Person's Claim That Income Is Effectively Connected With the Conduct of a Trade or Business in the United States (Rev. October 2021) ► Section references are to the Internal Revenue Code. OMB No. 1545-1621 Department of the Treasury to Go to www.irs.gov/FormW8ECI for instructions and the latest information. Internal Revenue Service ► Give this form to the withholding agent or payer. Do not send to the IRS. Note: Persons submitting this form must file an annual U.S. income tax return to report income claimed to be effectively connected with a U.S. trade or business. See instructions. Do not use this form for. Instead, use Form: • A beneficial owner solely claiming foreign status or treaty benefits . . . . . . . . . . . . . . . . . W-8BEN or W-8BEN-E • A foreign government, international organization, foreign central bank of issue, foreign tax-exempt organization, foreign private foundation, or government of a U.S. possession claiming the applicability of section(s)115(2), 501(c), 892, 895, or 1443(b) . . . . W-8ECP Note: These entities should use Forth W-8ECI if they received effectively connected income and are not eligible to claim an exemption for chapter 3 or purposes on Form W-8EXP. • A foreign partnership or a foreign trust (unless claiming an exemption from U.S. withholding on income effectively connected with the conduct of a trade or business In the United States) . . . . . . . . . . . . . . . . . . . . . W-8BEN-E or W-81MY • A person acting as an intermediary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . W-81MY Note: See instructions for additional exceptions. Identfcation of Beneficial Owner (see instructions) 1 Name of individual or organization that is the beneficial owner 2 Country of incorporation or organization OMMAC Ltd. United Kingdom 3 Name of disregarded entity receiving the payments of applicable) N/A 4 Type of entity (check the appropriate box): ❑ Partnership ❑ Simple trust ❑ Complex trust ❑ Tax-exempt organization ❑ Foreign Government - Controlled Entity ❑ Grantor trust ❑ Central bank of issue ❑ Foreign Government - Integral Part ❑✓ International organization ❑ Corporation ❑ Private foundation ❑ Individual ❑ Estate 5 Permanent residence address (street, apt. or suite no., or rural route). Do not use a P.O. box or in -care -of address. Greystones,Roughetts Road City or town, state or province. Include postal code where appropriate. Country West Mailing, Kent, ME19 5LD England United Kingdon e Business address in the United States (street, apt. or suite no., or rural route). Do not use a P.O. box or in -care -of address. N/A City or town, state, and ZIP code 7 U.S. taxpayer identification number (required —see instructions ❑ SSN or ITIN ❑ EIN N/A 8a Foreign tax identifying number (FTIN) 8b Check if FTIN not legally required . . . ❑r ' 4073121261 9 Reference number(s) (see instructions) 10 Date of birth (MM-DD-YYYY) 1 Company Reg 04967240 N/A 11 Specify each item of income that is, or is expected to be, received from the payer that is effectively connected with the conduct of a trade or business in the United States (attach statement if necessary). N/A 12 Check here to certify that: you are a dealer in securities (as defined in section 475(c)(1)); you are a transferor of an interest in a publicly traded partnership (PTP) claiming an exception from withholding under Regulations section 1.1446(f)-4(b)(6); and any gain from the transfer of the PTP interest associated with this forth is effectively connected with the conduct of a trade or business within the United States without regard to section 864(c)(8). ❑ Certification Under penalties of perjury, I declare that I have examined the information on this form and to the best of my knowledge and belief it is true, correct, and complete. I further certify under penalties of perjury that: • I am the beneficial owner (or I am authorized to sign for the beneficial owner) of all the payments to which this form relates, • The amounts for which this certification is provided are effectively connected with the conduct of a trade or business in the United States, • The income for which this form was provided is includible in my gross income (or the beneficial owner's gross income) for the taxable year, and Sign The beneficial owner is not a U.S. person. HFurthermore, I authorize this form to be provided to any withholding agent that has control, receipt, or custody of the payments of which I am the ere beneficial owner or any withholding agent that can disburse or make payments of the amounts of which I am the beneficial owner. I agree that I will submit a new forth within 30 clays If any certification made on this form becomes Incorrect ❑ 1 certify that 1 have the capacity to sign for the person identified on line 1 of this form. O. W. McCullagh-Boyle 04-19-2022 Signature of benefi wner (or individ ho ' o sign for the beneficial owner) Print name Date (MM-DD-YYYY) For Paperwork Reduction Act Notice, see separate instru ions. Cat. No. 25045D Forth W-8ECI (Rev. 10-2021) Ak 99 Packet Pg. 1199 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS INSIMNCE AND BONDING REQUIREMENTS Insurance / Bond Type Required Limits 1. ® Worker's Compensation Statutory Limits of Florida Statutes, Chapter 440 and all Federal Government Statutory Limits and Requirements Evidence of Workers' Compensation coverage or a Certificate of Exemption issued by the State of Florida is required. Entities that are formed as Sole Proprietorships shall not be required to provide a proof of exemption. An application for exemption can be obtained online at https:'iapps.fldfs.com/bocexempt; 2. ® Employer's Liability $_500,000_ single limit per occurrence 3. ® Commercial General Bodily Injury and Property Damage Liability (Occurrence Form) patterned after the current $_limit per occurrence, $2,000,000 aggregate for Bodily Injury ISO form Pr1,000,000_single Liability and operty Damage Liability. This shall include Premises and Operations; Independent Contractors; Products and Completed Operations and Contractual Liability. 4. ® Indemnification To the maximum extent permitted by Florida law, the Contractor/Vendor shall defend, indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys' fees and paralegals' fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor/ Vendor or anyone employed or utilized by the Contractor/Vendor in the performance of this Agreement. 5. ❑ Automobile Liability $ Each Occurrence; Bodily Injury & Property Damage. Owned/Non-owned/Hired; Automobile Included 6. ® Other insurance as noted: ❑ Watercraft $ Per Occurrence ❑ United States Longshoreman's and Harborworker's Act coverage shall be maintained where applicable to the completion of the work. $ Per Occurrence ❑ Maritime Coverage (Jones Act) shall be maintained where applicable to the completion of the work. S Per Occurrence ❑ Aircraft Liability coverage shall be carried in limits of not less than $5,000,000 each occurrence if applicable to the completion of the Services under this Agreement. $ _ Per Occurrence ❑ Pollution $ Per Occurrence ® Professional Liability $ _1,000,000_ Per claim & in the aggregate ❑ Project Professional Liability $ Per Occurrence ❑ Valuable Papers Insurance $ Per Occurrence ❑ Cyber Liability $ Per Occurrence ❑ Technology Errors & Omissions $ Per Occurrence 7. ❑ Bid bond Shall be submitted with proposal response in the form of certified funds, cashiers' check or an irrevocable letter of credit, a cash bond posted with the County Clerk, or proposal bond in a sum equal to 5% of the cost proposal. All checks shall be made payable to the Collier County Board of County Commissioners on a bank or trust company located in the State of Florida and insured by the Federal Deposit Insurance Corporation. a& 100 Packet Pg. 1200 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS 8. ❑ Performance and Payment For projects in excess of $200,000, bonds shall be submitted with the executed Bonds contract by Proposers receiving award, and written for 100% of the Contract award amount, the cost borne by the Proposer receiving an award, The Performance and Payment Bonds shall be underwritten by a surety authorized to do business in the State of Florida and otherwise acceptable to Owner; provided, however, the surety shall be rated as "A-" or better as to general policy holders rating and Class V or higher rating as to financial size category and the amount required shall not exceed 5% of the reported policy holders' surplus, all as reported in the most current Best Key Rating Guide, published by A.M. Best Company, Inc. of 75 Fulton Street, New York, New York 10038. 9. ® Vendor shall ensure that all subcontractors comply with the same insurance requirements that he is required to meet. The same Vendor shall provide County with certificates of insurance meeting the required insurance provisions. 10. ® Collier County must be named as "ADDITIONAL INSURED" on the Insurance Certificate for Commercial General Liability where required. This insurance shall be primary and non-contributory with respect to any other insurance maintained by, or available for the benefit of, the Additional Insured and the Vendor's policy shall be endorsed accordingly. 11. ® The Certificate Holder shall be named as Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR Collier County Government, OR Collier County. The Certificates of insurance must state the Contract Number, or Project Number, or specific Project description, or must read: For any and all work performed on behalf of Collier County. 12. ® On all certificates, the Certificate Holder must read: Collier County Board of County Commissioners, 3295 Tamiami Trail East, Naples, FL 34112 13. ® Thirty (30) Days Cancellation Notice required. 14. Collier County shall procure and maintain Builders Risk Insurance on all construction projects where it is deemed necessary. Such coverage shall be endorsed to cover the interests of Collier County as well as the Contractor. Premiums shall be billed to the project and the Contractor shall not include Builders Risk premiums in its project proposal or project billings. All questions regarding Builder's Risk Insurance will be addressed by the Collier County Risk Management Division. GG — 3/16/22 Vendor's Insurance Statement We understand the insurance requirements of these specifications and that the evidence of insurability may be required within five (5) days of the award of this solicitation. The insurance submitted must provide coverage for a minimum of six (6) months from the date of award. Name of Firm OMMAC Ltd. ,,,,��� // tt Date 25 April 2022 Vendor Signature t,�,./�� �/tlf.. . Print Name gonagh Mc Culla -Boyle Insurance Agency Hiscox Business Insurance Agent Name Bob Thaker Telephone Number +44 800 0420327 U in Packet Pg. 1201 36.A.1 Cor County Procurement Services Division ADDENDUM Email: Lisa.Oien@colliercountyfl.gov Telephone: 252-8935 Addendum 1 Date: April 287 2022 From: Lisa Oien, Procurement Strategist To: Interested Bidders Subject: Addendum # I Solicitation # 22-7979 Title: Tourism International Representation — UK and Ireland Market The following clarifications are issued as an addendum identifying the following clarification to the scope of work, changes, deletions, or additions to the original solicitation document for the referenced solicitation: Change 1. Proposal Due Date Extension Proposals due _^_ram'_ 2 ,^22'^'2 May 12, 2022. If you require additional information, please post a question on our Bid Sync (www.bidsync.com) bidding platform under the solicitation for this project. Please sign below and return a copy of this Addendum with your submittal for the above referenced solicitation. (Signature) Date OM.nn.�G tom. (Name of Firm) 0 LO M Fl Packet Pg. 1202 36.A.1 VENDOR CHECKLIST / SIGNED DOCUMENTS CONFIRM ALL REQUIRED LICENSES AND FORMS ARE COMPLETED AND EXECUTED IN ITS ENTIRTY AND RETURNED WITH THE SUBMISSION OF THE BID/PROPOSAL. FAILURE TO DO SO MAY DEEM YOU NON- RESPONSIVE. OMMAC - CONFIRM ALL REQUIRED LICENSES AND FORMS ARE COMPLETED 103 Packet Pg. 1203 �- AND FINALLY 4A As the we navigate beyond the global pandemic, it is clear that consumers and organisations are determined to recalibrate and do things better. By every estimation and measure, Paradise Coast meets that aspiration and leads the way with its elevated coastal, culinary and ecological paradise offerings, connecting seamlessly to those with expectations of excellence - safe in the knowledge that for travellers seeking to experience the best destination in the world ... only paradise will do. 36.A.1 o nrm a c-- Al� P.O. BOX 316 WEST MALLING KENT ME 19 5X0 UNITED KINGDOM COMPANY REGISTRATION NUMBER 4967240 VAT REGISTRATION NUMBER 851351639 Packet Pg. 1205 36.A.1 Collie-r County COUNTY MANAGER OPERATIONS Procurement Services Division COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR TOURISM INTERNATIONAL REPRESENTATION — UK AND IRELAND MARKET SOLICITATION NO.: 22-7979 0 W) M N LISA OIEN, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8935 Lisa.Oien@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. Packet Pg. 1206 36.A.1 SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) NUMBER: 22-7979 PROJECT TITLE: Tourism International Representation — UK and Ireland Market PRE -PROPOSAL CONFERENCE: N/A RFP OPENING DAY/DATE/TIME: April 28, 2022, at 3:00 PM PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://www.bidsync.com/bidsync-cas INTRODUCTION As requested by the Naples, Marco Island, Everglades Convention and Visitors Bureau Division (hereinafter, the "Division or Department"), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, "County") has issued this Request for Proposal (hereinafter, "RFP") with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. The results of this solicitation may be used by other County departments once awarded according to the Board of County Commissioners Procurement Ordinance. The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB), a division of Collier County Florida Government, is interested in full-time tourism representation services with an experienced International Representation firm for the United M Kingdom (UK) and Ireland market. Historically, County departments have spent approximately $200,000.00 annually for this service. ... BACKGROUND The CVB is the official destination marketing organization for Collier County. The County covers a large geographic area and has a diversified tourism product that includes beaches, shopping, Sports and Eco-tourism and convention opportunities. For more background information on the Naples, Marco Island, Everglades Convention & Visitors Bureau please visit www.paradisecoast.com. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery, provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. 2 Packet Pg. 1207 Full-time representation services with an experienced International Tourism Representation firm for the United Kingdom and Ireland market. Services Required: 1. Develop an annual destination marketing plan that is implemented monthly for all services covered under the agreement. 2. Coordination of Public Relations efforts with in -country media. 3. Manage social media services related to in -country communications with trade, media and consumers. 4. Provide a dedicated phone, fax and e-mail address for the Naples, Marco Island, Everglades CVB. 5. Translation services as needed or required. 6. Contract and maintain storage of promotion materials and distribution services as necessary. 7. Monthly reports will be submitted to the CVB by the loth of the following month, outlining activities per country with future activity projections and market overviews. 8. Travel Trade Activities: The following are travel trade marketing activities which the successful firm will perform: a. Participation in trade and consumer trade shows & events in country, surrounding areas and in the US as necessary. b. Regular communication and destination updates to tour operators, travel agents and media. c. Organize, conduct, or participate in travel trade and media familiarization trips to and within Southwest Florida. d. Conduct travel trade training and sales calls to tour operators, airlines, and other related organizations in - country and surrounding areas. e. Assist the CVB and its U.S. based marketing partners and agencies with trade and consumer promotions. o f. Assist with the International Tourism marketing promotions and advertising related activities to maximize the FIL CVB budget. N g. Fulfillment of inquiries for CVB publications/literature to trade & consumers via both Florida based and in - country fulfillment facilities. h. Pre-screen and forward travel trade and media leads to the CVB which result from above -mentioned activities. i. Develop and fulfill requests from media and organize and work with CVB in-house PR team on familiarization trips for journalists. j. Maintain close working relationships with Visit Florida, Brand USA and other tourism industry associations, including Visit USA organizations. k. Create and maintain an up-to-date country by country trade, media, and consumer database for periodic distribution of destination information. 9. Pre -approved expenses related to the various services will be invoiced at cost monthly as follows: a. Advertising, if necessary, will be billed at net cost (no markup) to the CVB's advertising agency of record. b. Travel expenses such as air, auto rental, hotels, entertainment, and meals will be billed to the CVB at net cost. Air, train travel to be at lowest available coach fare. c. Out of pocket expenses such as storage, printing, courier expenses, parking, phone, and fax will be billed monthly at cost. d. A monthly service fee will be invoiced each month to cover all representation services including employee time and other related costs and all basic office operating expenses except as indicate above as out-of-pocket expenses. 3 Packet Pg. 1208 36.A.1 10. Representation services are desired to support the CVB's efforts to attract visitors to our area. The CVB's brand is relatively new to the International Tourism market so the selected representation company must maintain and build that brand awareness. 11. Objectives the successful representation companies will be asked to accomplish the following: a. Increase average length of stay and repeat visitation from the assigned region. b. Increase the number of hotel room nights from the assigned markets. c. Grow the number of CVB partners listed in tour operator catalogs and online programs in the assigned region. d. Grow the number of visitors and their spending from the markets represented. e. Grow the use of social media channels to interact with our destination. 12. Services requested from the successful vendor will be for sales, public relations, trade shows, travel industry training, promotions, social media and other services required to showcase the tourism attributes of the Naples, Marco Island, Everglades area of Florida. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short -listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commssioners. 1.2 The COUNTY will use a Selection Commitee in the Request for Proposal selection process. c W 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial N capability, staffing and organizational structure. N N 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct N discussions with the Selection Commitee to clarify questions and concerns before providing a final rank. co 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. 1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top -ranked firm, negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY'S Selection Commitee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Proposer's Solution to County Requirements 30 Points 3. Proposer's Experience and Capacity 20 Points 4. Proposer's Team Members Assigned to County's Scope 20 Points 5. Cost of Services 10 Points 6. References 5 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points 4 Packet Pg. 1209 36.A.1 Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume oi wor previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County's financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non -responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: PROPOSER'S SOLUTION TO COUNTY'S REOUIREMENTS (30 Total Points Available) How does your firm intend to increase the Collier County Brand in the specified Country/region? Include the following: • Describe your philosophy on targeting various tour operators, travel agents and journalists with to promote such activities as cuisine, golf, weddings, eco-tourism, fishing, beach and water activities and other major target market o 2 segments of leisure travel, group meetings and sports events. N L • How does your company intend to meet each of the County's requirements identified in the RFP's Detailed Scope of c Work? • Provide at least two samples of work product completed for a similar client for tourism representation services. • Provide at least one sample of a "break -through" and innovative approach to tourism representation. M • Describe your backup systems or locations in case of an emergency that will enable youto carry on business N • Describe how you use social media networks to support destination marketing campaigns. N EVALUATION CRITERIA NO.3: PROPOSER'S EXPERIENCE AND CAPACITY (20 Total Points Available) Provide information that documents your firm's and subcontractors' qualifications to produce the required outcomes, including its ability, capacity, skill, and financial strength, and number of years of experience in providing the required services. Also describe the various team members' successful experience in working with one another on previous projects. Demonstrate key parts of your firm's experience that makes you uniquely qualified to perform these services for the County, including: Describe the specific knowledge of Quality Assurance/Quality Control (QA/QC) data gathering. Indicate your thoughts and philosophies on the sense that the Naples, Marco Island and Everglades vacation promises an elevated coastal, cultural, culinary, and ecological paradise to those with an expectation for excellence. The region has recognized a significant increase in lodging rates throughout the entire year making it one of the highest rates in the State of Florida. Please describe how your firm will be successful in driving awareness, intent to visit and trackable bookings given these elevated rates and site examples of how you positioned other destination marketing organization clients, the challenges you faced and the ways you overcame those challenges in delivering those strategies. Provide information that documents your firm's and any subcontractors' qualifications you propose to use to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services. Describe how you handle crisis management and fast breaking negative media coverage. With respect to this, why is your firm better at handling these situations than other competing representation firms? Packet Pg. 1210 4: PROPOSER'S TEAM WORK (20 Total Points Available) Identify the proposed account management team if your firm is awarded the Collier County Account. Include resume and detailed list of career accomplishments for each team member. EVALUATION CRITERIA NO. 5: COST OF SERVICES (10 Total Points Available) The County intends to pay a flat annual fee for the services described in the detailed scope of work plus out of pocket reimbursable expenses. • Provide proposed fees for the following costs: Description Fees Not -to -Exceed 1 Flat Annual Fixed Price aid monthly) $ 2 Reimbursable Expenses - Office $ included in the flat annual fixed price above 3 Reimbursable Expenses - Travel $ 4 Reimbursable Expenses - Registration $ 5 Reimbursable Expenses - Miscellaneous $ 6 Reimbursable Expenses - Contractor's Events $ Fees are to be provided in United States Currency and used for evaluation purposes only. Fees are subject to change during negotiations. EVALUATION CRITERIA NO. 6: REFERENCES (5 Total Points Available) In order for the vendor to be awarded any points for this tab, the County requests that the vendor submits five (5) completed reference forms (see Attachment 5 — Reference Questionnaire) from clients whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the Proposer that i best represent projects of similar size, scope and complexity of this project using form provided in Form 5. Proposers may o include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information 0 to assess the experience of the Proposer on relevant project work. 0 u� M N EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available) N Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax 0 Collector prior to proposal submission to do business within Collier County, and that identifies the business with a N permanent physical business address located within the limits of Collier or Lee County from which the vendor's staff N operates and performs business in an area zoned for the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)*** 6 Packet Pg. 1211 DocuSign Envelope ID: F9E3BE2C-B6BA-40CD-BD07-4D6D66F04378 36.A.1 Coer County Administrative Services Department Procurement Services Division Notice of Recommended Award N N O N Solicitation: 22-7979 Title: Tourism International Representation — UK and Ireland Market Due Date and Time: May 12, 2022, at 3:00 PM Respondents: Company Name City County State Final Responsive/Responsible Ranking OMMAC Limited west Mailing Kent United Kingdom 1 Yes/Yes Utilized Local Vendor Preference: Yes 0 No - Recommended Vendors) For Award: On March 25, 2022, the Procurement Services Division released notices of Request for Proposal NO. 22-7979 for Tourism International Representation - United Kingdom (UK)/Ireland Market. Eleven thousand nine hundred sixty-four (11,964) firms were notified, twenty-seven (27) firms viewed the solicitation information, and one (1) responsive and responsible proposal was received by the May 12, 2022, deadline. The solicitation was extended for an additional two (2) weeks. Vendor outreach was conducted during the extension period to increase competition. The Selection Committee met on May 31, 2022, and after review of the proposal and deliberation, the Committee evaluated and ranked the firm as shown above. The Committee determined that oral presentations were not required. Staff is recommending award to the top -ranked firm, OMMAC Limited. Contract Driven = Purchase Order Driven 0 Project Manager: by: C1402... by: Required Signatures Procurement Strategist: I 0_ ' Dt-111- 6/2/2022 I 16F473373478... Procurement Services Director: DocuSigned by: 6/2/2022 H 6/2/2022 Sandra Herrera KCCC8279B554F5... Date r 0 LO M N Packet Pg. 1212 36.A.1 09/26/2022 EXECUTIVE SUMMARY Recommendation to award Request for Proposal ("RFP") 22-7980, "Tourism International Representation - Germany Market" to Diamonde e.K. and make a finding that this action promotes tourism. OBJECTIVE: To provide tourism representation services in Germany which promotes Collier County as a worldwide visitor destination. CONSIDERATIONS: Collier County has been represented in Germany for 15 years by Diamonde e.K. based in Stuttgart, Baden-Wuerttemberg, Germany. Presence in that market has been beneficial in bringing German residents to Southwest Florida. Over the course of this term and relationship the German market has remained one of the top markets of international origin for Collier County. The representation in this market has attracted visitors via consumer direct initiatives as well as via the education of tour operators and travel agents about Florida's Paradise Coast region. On March 25, 2022, the Procurement Services Division released notices of Request for Proposal NO. 22- 7980 for Tourism International Representation - Germany Market., and two (2) responsive and responsible proposals were received by the May 12, 2022 deadline as summarized below: The solicitation was extended for an additional two (2) week period. Vendor outreach was conducted during the extension period to increase competition. The Selection Committee met on May 31, 2022, and after review of the proposals and deliberation, the Committee scored the proposals and short listed the two (2) firms. On June 23, 2022, the selection committee re -convened for presentations and ranked the firms as follows: Firm Names I City I County/State I Country Diamonde e.K. I Stuttgart I Baden- Germany Wuerttemberg Lieb Management & I Munich I Bavaria Germany BeteiliatmRs GmbH Final Responsive/ Ranking Responsible 1 I Yes/Yes 2 Yes/Yes Staff is recommending award to the top -ranked firm, Diamonde e.K. Diamonde e.K. has over 20 years of experience in the travel and marketing industry and is also the current provider of Tourism International Representation in Germany for Collier County. This agreement will replace existing Agreement #16-6611 with Diamonde e.K. which runs through September 30, 2022. FISCAL IMPACT: Funds for marketing services are provided in the FY23 Tourist Development Tax supported Tourism Promotion Fund (184) budget. The projected contract spend is $180,000 annually for the German market. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary ADVISORY COMMITTEE RECOMMENDATION: The Tourist Development Council to review at Packet Pg. 1213 09/26/2022 36.A.1 the its regularly scheduled meeting on September 26, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Board award Request for Proposal 22-7980, "Tourism International Representation - German Market" to Diamonde e.K. and make a finding that this action promotes tourism. Prepared by: Paul Beirnes, Tourism Division ATTACHMENT(S) 1.22-7980 Diamonde Request for Proposals (RFP).docx (PDF) 2.22-7980 - Diamonde Notice of Recommended Award.docx (PDF) 3. [Linked] 22-7980 - Diamonde Proposal —response -to -solicitation (PDF) Packet Pg. 1214 36.A.1 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.13 Doc ID: 23368 Item Summary: Recommendation to award Request for Proposal ("RFP") 22-7980, "Tourism International Representation — Germany Market" to Diamonde e.K. and make a finding that this action promotes tourism. Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/14/2022 10:59 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/14/2022 10:59 AM Approved By: Review: Corporate Business Operations Tourism Tourism Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Reynolds Stage 1 Review Paul Beirnes Tourism Division Kelly Green Stage 1 Review Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Ed Finn OMB/CMO Reviewer Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending r O Completed 09/14/2022 11:27 AM M N Completed 09/14/2022 12:36 PM N N Completed 09/14/2022 12:37 PM N co 09/14/2022 12:39 PM N L Completed 09/14/2022 2:20 PM E m Completed 09/20/2022 10:05 AM Q. a� N Completed 09/20/2022 11:21 AM cv Completed 09/20/2022 8:28 PM O Completed 09/21/2022 5:07 PM ca 09/26/2022 9:00 AM 72 Packet Pg. 1215 DocuSign Envelope ID: 651034BB-DF89-4BAO-BO78-D7BBEFOF91 BE 36.A.1 Co Ye-r C01414ty COUNTY MANAGER OPERATIONS Procurement Services Division COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR TOURISM INTERNATIONAL REPRESENTATION — GERMANY MARKET SOLICITATION NO.: 22-7980 0 LO M N LISA OIEN, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8935 Lisa.01en@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. Packet Pg. 1216 DocuSign Envelope ID: 651034BB-DF89-4BAO-BO78-D7BBEFOF91BE SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) NUMBER: 22-7980 PROJECT TITLE: Tourism International Representation — Germany Market PRE -PROPOSAL CONFERENCE: N/A RFP OPENING DAY/DATE/TIME: DATE & TIME PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: htWs://www.bidsync.com/bidsync-cas/ INTRODUCTION As requested by the Naples, Marco Island, Everglades Convention and Visitors Bureau Division (hereinafter, the "Division or Department"), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, "County") has issued this Request for Proposal (hereinafter, "RFP") with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. The results of this solicitation may be used by other County departments once awarded according to the Board of County Commissioners Procurement Ordinance. The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB), a division of Collier County Florida Government, is interested in full-time tourism representation services with an experienced International Representation firm for the Germany M market. Historically, County departments have spent approximately $180,000.00 annually for this service. 04 BACKGROUND The CVB is the official destination marketing organization for Collier County. The County covers a large geographic area and has a diversified tourism product that includes beaches, shopping, Sports and Eco-tourism and convention opportunities. For more background information on the Naples, Marco Island, Everglades Convention & Visitors Bureau please visit www.paradisecoast.com. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. All Goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery, provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. 2 Packet Pg. 1217 DocuSign Envelope ID: 651034BB-DF89-4BAO-BO78-D7BBEFOF91BE 36.A.1 DETAILED SCOPE OF WORK Full-time representation services with an experienced International Tourism Representation firm for the Germany market. Services Required: 1. Develop an annual destination marketing plan that is implemented monthly for all services covered under the agreement. 2. Coordination of Public Relations efforts with in -country media. 3. Manage social media services related to in -country communications with trade, media and consumers. 4. Provide a dedicated phone, fax and e-mail address for the Naples, Marco Island, Everglades CVB. 5. Translation services as needed or required. 6. Contract and maintain storage of promotion materials and distribution services as necessary. 7. Monthly reports will be submitted to the CVB by the 1 Oth of the following month, outlining activities per country with future activity projections and market overviews. 8. Travel Trade Activities: The following are travel trade marketing activities which the successful firm will perform: a. Participation in trade and consumer trade shows & events in country, surrounding areas and in the US as necessary. b. Regular communication and destination updates to tour operators, travel agents and media. c. Organize, conduct, or participate in travel trade and media familiarization trips to and within Southwest Florida. d. Conduct travel trade training and sales calls to tour operators, airlines, and other related organizations in- C H country and surrounding areas. 0 e. Assist the CVB and its U.S. based marketing partners and agencies with trade and consumer promotions. M N f. Assist with the International Tourism marketing promotions and advertising related activities to maximize the CVB budget. 04 N g. Fulfillment of inquiries for CVB publications/literature to trade & consumers via both Florida based and in - country fulfillment facilities. h. Pre-screen and forward travel trade and media leads to the CVB which result from above -mentioned activities. i. Develop and fulfill requests from media and organize and work with CVB in-house PR team on familiarization trips for journalists. j. Maintain close working relationships with Visit Florida, Brand USA and other tourism industry associations, including Visit USA organizations. k. Create and maintain an up-to-date country by country trade, media, and consumer database for periodic distribution of destination information. 9. Pre -approved expenses related to the various services will be invoiced at cost monthly as follows: a. Advertising, if necessary, will be billed at net cost (no markup) to the CVB's advertising agency of record. b. Travel expenses such as air, auto rental, hotels, entertainment, and meals will be billed to the CVB at net cost. Air, train travel to be at lowest available coach fare. c. Out of pocket expenses such as storage, printing, courier expenses, parking, phone, and fax will be billed monthly at cost. d. A monthly service fee will be invoiced each month to cover all representation services including employee time and other related costs and all basic office operating expenses except as indicate above as out-of-pocket expenses. Packet Pg. 1218 DocuSign Envelope ID: 651034BB-DF89-4BAO-BO78-D7BBEFOF91BE 36.A.1 10. Representation services are desired to support the CVB's efforts to attract visitors to our area. The CVB's brand is relatively new to the International Tourism market so the selected representation company must maintain and build that brand awareness. 11. Objectives the successful representation companies will be asked to accomplish the following: a. Increase average length of stay and repeat visitation from the assigned region. b. Increase the number of hotel room nights from the assigned markets. c. Grow the number of CVB partners listed in tour operator catalogs and online programs in the assigned region. d. Grow the number of visitors and their spending from the markets represented. e. Grow the use of social media channels to interact with our destination. 12. Services requested from the successful vendor will be for sales, public relations, trade shows, travel industry training, promotions, social media and other services required to showcase the tourism attributes of the Naples, Marco Island, Everglades area of Florida. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short -listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial M capability, staffing and organizational structure. 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. 1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top -ranked firm, negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY'S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Proposer's Solution to County Requirements 30 Points 3. Proposer's Experience and Capacity 20 Points 4. Proposer's Team Members Assigned to County's Scope 20 Points 5. Cost of Services 10 Points 6. References 5 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points 4 Packet Pg. 1219 DocuSign Envelope ID: 651034BB-DF89-4BAO-B078-D7BBEFOF91BE 36.A.1 Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County's financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non -responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: PROPOSER'S SOLUTION TO COUNTY'S REOUIREMENTS (30 Total Points Available) How does your firm intend to increase the Collier County Brand in the specified Country/region? Include the following • Describe your philosophy on targeting various tour operators, travel agents and journalists with to promote such N activities as cuisine, golf, weddings, eco-tourism, fishing, beach and water activities and other major target market segments of leisure travel, group meetings and sports events. H • How does your company intend to meet each of the County's requirements identified in the RFP's Detailed Scope of Work? 0 In • Provide at least two samples of work product completed for a similar client for tourism representation services. M • Provide at least one sample of a "break -through" and innovative approach to tourism representation. FI • Describe your backup systems or locations in case of an emergency that will enable you to carry on business • Describe how you use social media networks to support destination marketing campaigns EVALUATION CRITERIA NO.3: PROPOSER'S EXPERIENCE AND CAPACITY (20 Total Points Available) Provide information that documents your firm's and subcontractors' qualifications to produce the required outcomes, including its ability, capacity, skill, and financial strength, and number of years of experience in providing the required services. Also describe the various team members' successful experience in working with one another on previous projects. Demonstrate key parts of your firm's experience that makes you uniquely qualified to perform these services for the County, including: Describe the specific knowledge of Quality Assurance/Quality Control (QA/QC) data gathering. Indicate your thoughts and philosophies on the sense that the Naples, Marco Island and Everglades vacation promises an elevated coastal, cultural, culinary, and ecological paradise to those with an expectation for excellence. The region has recognized a significant increase in lodging rates throughout the entire year making it one of the highest rates in the State of Florida. Please describe how your firm will be successful in driving awareness, intent to visit and trackable bookings given these elevated rates and site examples of how you positioned other destination marketing organization clients, the challenges you faced and the ways you overcame those challenges in delivering those strategies. Provide information that documents your firm's and any subcontractors' qualifications you propose to use to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services. Describe how you handle crisis management and fast breaking negative media coverage. With respect to this, why is your firm better at handling these situations than other competing representation firms? Packet Pg. 1220 DocuSign Envelope ID: 651034BB-DF89-4BAO-BO78-D7BBEFOF91BE EVALUATION CRITERIA NO. 4: PROPOSER'S TEAM WORK (20 Total Points Available) Identify the proposed account management team if your firm is awarded the Collier County Account. Include resume and detailed list of career accomplishments for each team member. EVALUATION CRITERIA NO. 5: COST OF SERVICES (10 Total Points Available) The County intends to pay a flat annual fee for the services described in the detailed scope of work plus out of pocket reimbursable expenses. • Provide proposed fees for the following costs: Description Fees Not -to -Exceed 1 Flat Annual Fixed Price aid monthly) $ 2 Reimbursable Expenses - Office $ included in the flat annual fixed price above 3 Reimbursable Expenses - Travel $ 4 Reimbursable Expenses - Registration $ 5 Reimbursable Expenses - Miscellaneous $ 6 Reimbursable Expenses - Contractor's Events $ Fees are to be provided in United States Currency and used for evaluation purposes only. Fees are subject to change during negotiations. EVALUATION CRITERIA NO. 6: REFERENCES (5 Total Points Available) In order for the vendor to be awarded any points for this tab, the County requests that the vendor submits five (5) completed reference forms (see Attachment 5 — Reference Questionnaire) from clients whose projects are of a similar 2 nature to this solicitation as a part of their proposal. Provide information on the projects completed by the Proposer that N �L best represent projects of similar size, scope and complexity of this project using form provided in Form 5. Proposers may c include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information 0 to assess the experience of the Proposer on relevant project work. 0 u� M N EVALUATION CRITERIA NO.7: LOCAL VENDOR PREFERENCE (10 Total Points Available) N Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax c Collector prior to proposal submission to do business within Collier County, and that identifies the business with a N permanent physical business address located within the limits of Collier or Lee County from which the vendor's staff 04 operates and performs business in an area zoned for the conduct of such business. `m VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)*** 6 Packet Pg. 1221 DocuSign Envelope ID: BC8ED1F2-350E-41D3-8E3A-7454B836BCFA Collier County Procurement Services Division Notice of Recommended Award N Solicitation: 22-7980 Title: Tourism International Representation — Germany Market c Due Date and Time: May 12th, 2022, at 3:00 PM Respondents: Company Name City State Country Final Ranking Responsive/Responsible DiaMonde e.K. Stuttgart Bade n-Wuerttemberg Germany 1 Yes/Yes Lieb Management & Beteiligungs GmbH Munich Bavaria Germany 2 Yes/Yes Utilized Local Vendor Preference: Yes 0 No - Recommended Vendors) For Award: On March 25th, 2022, the Procurement Services Division issued Request for Proposal (RFP) 22-7980 for the Tourism International Representation — Germany Market. Eleven thousand nine hundred sixty-seven (11,967) firms were notified, twenty-nine (29) firms viewed the RFP information, and two (2) proposals were received by the May 12th, 2022 due date. Both firms were found to be responsive and responsible. The Selection Committee Convened on May 31, 2022, as described in step 1 of the solicitation documents, the committee scored each of the proposals and shortlisted the following two (2) firms to move to step 2 in the order listed below. DiaMonde e.K. Lieb Management & Beteiligungs GmbH On June 23, 2022, the Selection Committee reconvened for step 2, presentations and final ranking. The firms were ranked as follows: 1 - DiaMonde e.K. 2 - Lieb Management & Beteiligungs GmbH Staff is recommending awarding to the top ranked firm, DiaMonde e.K. Required Signatures 0 LO M N Packet Pg. 1222 DocuSign Envelope ID: BC8ED1F2-350E-41D3-8E3A-7454B836BCFA 36.A.1 Project Manager: P515 6/30/2022 Procurement Strategist:"' �,a 6/30/2022 Procurement Services Director: Sandra Herrera 6/30/2022 Date r O LO M N Packet Pg. 1223 36.A.1 09/26/2022 EXECUTIVE SUMMARY Recommendation to approve the Second Amendment to Agreement No. 18-7281R, "Tourism Fulfillment and Call Center Services" to Faneuil, Inc., to reflect an increase in call center staffing expenditures and make a finding that this action promotes tourism. OBJECTIVE: To approve the Second Amendment to Contract 18-7281R, "Tourism Fulfillment and Call Center Services" to reflect revised costs for call center services. CONSIDERATIONS: Tourism Fulfillment and Call Center Services Agreement 18-7281R was approved by the Board on October 9, 2018 (Agenda Item 16174). The contract provides fulfillment services for tourism information, including a call center to answer inquiries from calls, publication responses and the Internet. Fulfillment services cover distribution of tourism literature from the Convention & Visitors Bureau to requesters, managing mailing lists, and managing the hotel inventory during emergency situations. On February 11, 2020 (Agenda Item 16176), the County approved the First Amendment to the Agreement to increase the various pricing rates of the Fulfillment Services section of the Fee Schedule. Staff is seeking to update the contract to reflect new and revised pricing for the Call Center section of the o Fee Schedule, raising the annual cost from $21,772.97 to $32,310.62. The vendor requested the increase > due to investments in staff pay rates, technology, security, and systems to provide a better experience. The o contract enters its final renewal year on 10/8/22. n �L FISCAL IMPACT: The proposed amendment will add $10,537.65 to the final year of the contract to 0 continue call center services. Funding is available in the FY23 Tourism Division budget within Tourism Promotion Fund (184). Source of funding is Tourist Development Tax. M N GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this N Executive Summary. N co LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote N L for approval. - CMG E m RECOMMENDATION: That the Council approve the Second Amendment to Contract 18-7281R, m "Tourism Fulfillment and Call Center Services" to reflect revised costs for call center services and make a co finding that this action promotes tourism. c Prepared by: Paul Beirnes, Executive Director, Naples, Marco Island, Everglades CVB ° ATTACHMENT(S) '2 1. 18-7281RFaneuil_ContractFullyExecuted 20220916190508.576_X (PDF) 2. 18-7281RFaneuil,Inc_Amend#1_FullyExec_20220916190531.695 X (PDF) 3. 18- 7281R Fulfillment Amend#2_9.19.22 (002)(PDF) Packet Pg. 1224 36.A.1 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: TE Doc ID: 23445 Item Summary: Recommendation to approve the Second Amendment to Agreement No. 18- 7281R, "Tourism Fulfillment and Call Center Services" to Faneuil, Inc., to reflect an increase in call center staffing expenditures and make a finding that this action promotes tourism. Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/21/2022 9:04 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/21/2022 9:04 AM Approved By: Review: Tourism Corporate Business Operations Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Stage 1 Review Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Ed Finn OMB/CMO Reviewer Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending r O Completed 09/21/2022 9:04 AM M N Completed 09/21/2022 9:08 AM N N 09/21/2022 9:31 AM N co Completed 09/21/2022 12:21 PM N L a) Completed 09/22/2022 9:12 AM -0 E m Completed 09/22/2022 9:17 AM Q. N N Completed 09/22/2022 2:23 PM M Completed 09/22/2022 2:29 PM c O 09/26/2022 9:00 AM 2 Packet Pg. 1225 36.A.1 FIXED TERM SERVICE AGREEMENT # 18-7281 R for Tourism Fulfillment and Call Center Services THIS AGREEMENT, made and entered into on this � day of 1JJY-C 20N, by and between Faneuil Inc. authorized to do business in the State of Florida, whose business address is 2 Eaton Street, Suite 1002 Hampton, Virginia 23669 , (the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County"): WITNESSETH: AGREEMENT TERM. The Agreement shall be for a three (3 ) year period, commencing ❑W upon the date of Board approval or ❑ on and terminating on three ( 3 ) year(s) from that date or until all outstanding Purchase Order(s) issued prior to the expiration of the Agreement period have been completed or terminated. The County may, at its discretion and with the consent of the Contractor, renew the Agreement under all of the terms and conditions contained in this Agreement for two (2 ) additional one (1 ) year(s) periods. The County shall give the o Contractor written notice of the County's intention to renew the Agreement term prior to the end of the Agreement term then in effect. N The County Manager, or his designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred and eighty (180) days. The County Manager, or his designee, shall give the Contractor written notice of the County's intention to extend the Agreement term prior to the end of the Agreement term then in effect. 2. COMMENCEMENT OF SERVICES. The Contractor shall commence the work upon issuance of a N Purchase Order ❑ Nati e to PFOe ed 3. STATEMENT OF WORK. The Contractor shall provide services in accordance with the terms and conditions of 0 Request for Proposal (RFP) ❑ ❑ Owe ( ) # 18-7281 R including all Attachment(s), Exhibit(s) and Addenda and the Contractor's proposal referred to herein and made an integral part of this Agreement. FE-1 The Contractor shall also provide services in accordance with Exhibit A — Scope of Services attached hereto. Page 1 of 17 Fixed Term Service Agreement 42017-002 (Ver.1) Packet Pg. 1226 36.A.1 3.1 This Agreement contains the entire understanding between the parties and any modifications to this Agreement shall be mutually agreed upon in writing by the Parties, in compliance with the County's Procurement Ordinance, as amended, and Procurement Procedures in effect at the time such services are authorized. 4. THE AGREEMENT SUM. The County shall pay the Contractor for the performance of this Agreement based on Exhibit B- Fee Schedule, attached hereto and the price methodology as defined in Section 4.1. Payment will be made upon receipt of a proper invoice and upon approval by the County's Contract Administrative Agent/Project Manager, and in compliance with Chapter 218, Fla. Stats., otherwise known as the "Local Government Prompt Payment Act". 4.1 Price Methodology (as selected below): Mum ❑■ Time and Materials: The County agrees to pay the contractor for the amount of labor N time spent by the contractor's employees and subcontractors to perform the work (number of hours times hourly rate), and for materials and equipment used in the project (cost of 0 materials plus the contractor's markup). This methodology is generally used in projects in which it is not possible to accurately estimate the size of the project, or when it is expected LO that the project requirements would most likely change. As a general business practice, these contracts include back-up documentation of costs; invoices would include number N of hours worked and billing rate by position (and not company (or subcontractor) N timekeeping or payroll records), material or equipment invoices, and other reimbursable N documentation for the project. L 0 Unit Price: The County agrees to pay a firm total fixed price (inclusive of all costs, including labor, materials, equipment, overhead, etc.) for a repetitive product or service delivered (i.e. installation price per ton, delivery price per package or carton, etc.). The invoice must identify the unit price and the number of units received (no contractor inventory or cost verification). 4.2 Any County agency may obtain services under this Agreement, provided sufficient funds are included in their budget(s). 4.3 Payments will be made for services furnished, delivered, and accepted, upon receipt and approval of invoices submitted on the date of services or within six (6) months after completion of the Agreement. Any untimely submission of invoices beyond the specified deadline period is subject to non-payment under the legal doctrine of "laches" as untimely submitted. Time shall be deemed of the essence with respect to the timely submission of invoices under this Agreement. Page 2 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) L l Packet Pg. 1227 36.A.1 5. SALES TAX. Contractor shall pay all sales, consumer, use and other similar taxes associated with the Work or portions thereof, which are applicable during the performance of the Work. Collier County, Florida as a political subdivision of the State of Florida, is exempt from the payment of Florida sales tax to its vendors under Chapter 212, Florida Statutes, Certificate of Exemption # 85-8015966531 C. 6. NOTICES. All notices from the County to the Contractor shall be deemed duly served if mailed or emailed to the Contractor at the following: Company Name: Address: Authorized Agent: Attention Name & Title Telephone: E-Mail(s): Faneuil, Inc 2 Eaton Street, Suite 1002 Hampton, Virginia 23669 Samuel R. Rehm, Chief Financial Officer Samuel R. Rehm, Chief Financial Officer 757-722-6317 sam.rehm(o-).faneuil.com All Notices from the Contractor to the County shall be deemed duly served if mailed or emailed to the County to: Page 3 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) 0 L0 M N. Packet Pg. 1228 36.A.1 Board of County Commissioners for Collier County, Florida Division Name: Division Director: Address: Tourism Division Jack Wert 2660 Horseshoe Dr. N. #105 Naples, Florida 34104 Administrative Agent/PM: Jack Wert, Director Telephone: 239-252-2402 E-Mail(s): Jack.Wert@colliercountyfl.gov The Contractor and the County may change the above mailing address at any time upon giving the other party written notification. All notices under this Agreement must be in writing. 7. NO PARTNERSHIP. Nothing herein contained shall create or be construed as creating a partnership between the County and the Contractor or to constitute the Contractor as an agent of the County. 8. PERMITS: LICENSES: TAXES. In compliance with Section 218.80, F.S., all permits necessary for the prosecution of the Work shall be obtained by the Contractor. The County will not be obligated to pay for any permits obtained by Subcontractors. Payment for all such permits issued by the County shall be processed internally by the County. All non -County permits necessary for the prosecution of the Work shall be procured and paid for by the Contractor. The Contractor shall also be solely responsible for payment of any and all taxes levied on the Contractor. In addition, the Contractor shall comply with all rules, regulations and laws of Collier County, the State of Florida, or the U. S. Government now in force or hereafter adopted. The Contractor agrees to comply with all laws governing the responsibility of an employer with respect to persons employed by the Contractor. 9. NO IMPROPER USE. The Contractor will not use, nor suffer or permit any person to use in any manner whatsoever, County facilities for any improper, immoral or offensive purpose, or for any purpose in violation of any federal, state, county or municipal ordinance, rule, order or regulation, or of any governmental rule or regulation now in effect or hereafter enacted or adopted. In the event of such violation by the Contractor or if the County or its authorized representative shall deem any conduct on the part of the Contractor to be objectionable or improper, the County shall have the right to suspend the Agreement of the Contractor. Should the Contractor fail to correct any such violation, conduct, or practice to the satisfaction of the County within twenty-four (24) hours after receiving notice of such violation, conduct, or practice, such suspension to continue until the violation is cured. The Contractor further agrees not to commence operation during the suspension period until the violation has been corrected to the satisfaction of the County, Page 4 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) 0 Ln M N Packet Pg. 1229 36.A.1 10. TERMINATION. Should the Contractor be found to have failed to perform his services in a manner satisfactory to the County as per this Agreement, the County may terminate said Agreement for cause; further the County may terminate this Agreement for convenience with a thirty (30) day written notice. The County shall be sole judge of the non-performance. In the event that the County terminates this Agreement, Contractor's recovery against the County shall be limited to that portion of the Agreement Amount earned through the date of termination. The Contractor shall not be entitled to any other or further recovery against the County, including, but not limited to, any damages or any anticipated profit on portions of the services not performed. 11. NO DISCRIMINATION. The Contractor agrees that there shall be no discrimination as to race, sex, color, creed or national origin. 12. INSURANCE. The Contractor shall provide insurance as follows: A. 0 Commercial General Liability: Coverage shall have minimum limits of $1,000,000 Per Occurrence, $ 2,000 000 aggregate for Bodily Injury Liability o and Property Damage Liability. This shall include Premises and Operations; Independent N Contractors; Products and Completed Operations and Contractual Liability. 0 B. 0 Business Auto Liability: Coverage shall have minimum limits of $ 500,000 Per Occurrence, Combined Single Limit for Bodily Injury Liability and M Property Damage Liability. This shall include: Owned Vehicles, Hired and Non -Owned N. Vehicles and Employee Non -Ownership. N 0 C. 0 Workers' Compensation: Insurance covering all employees meeting Statutory Limits in compliance with the applicable state and federal laws. L a� The coverage must include Employers' Liability with a minimum limit of aD $ 500,000 for each accident. ❑Prnfp n+n�__rrtn G.nsi irr�a�eii� f0 9�- iri rJnr Fhic. C FFLc0 A rvroor _cz _ C C al 3 LL Gaverage shall . d F Page 5 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) Packet Pg. 1230 36.A.1 Special Requirements: Collier County Board of County Commissioners, OR, Board of County Commissioners in Collier County, OR, Collier County Government shall be listed as the Certificate Holder and included as an "Additional Insured" on the Insurance Certificate for Commercial General Liability where required. This insurance shall be primary and non-contributory with respect to any other insurance maintained by, or available for the benefit of, the Additional Insured and the Contractor's policy shall be endorsed accordingly. Current, valid insurance policies meeting the requirement herein identified shall be maintained by Contractor during the duration of this Agreement. The Contractor shall provide County with certificates of insurance meeting the required insurance provisions. Renewal certificates shall be sent to the County thirty (30) days prior to any expiration date. Coverage afforded under the policies will not be canceled or allowed to expire until the greater of: thirty (30) days prior written notice, or in accordance with policy provisions. Contractor shall also notify County, in a like manner, within twenty-four (24) hours after receipt, of any notices of expiration, cancellation, non -renewal or material change in coverage or limits received by Contractor from its insurer, and nothing contained herein shall relieve Contractor of this requirement to provide notice. Contractor shall ensure that all subcontractors comply with the same insurance o requirements that the Contractor is required to meet. N L 3 13. INDEMNIFICATION. To the maximum extent permitted by Florida law, the Contractor ° shall defend, indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable M attorneys' fees and paralegals' fees, whether resulting from any claimed breach of this Agreement by Contractor, any statutory or regulatory violations, or from personal injury, N property damage, direct or consequential damages, or economic loss, to the extent N caused by the negligence, recklessness, or intentionally wrongful conduct of the Contractor or anyone employed or utilized by the Contractor in the performance of this L Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified E party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. o 13.1 The duty to defend under this Article 13 is independent and separate from the duty to indemnify, and the duty to defend exists regardless of any ultimate liability of the Contractor, County and any indemnified party. The duty to defend arises immediately upon presentation of a claim by any party and written notice of such claim being provided to Contractor. Contractor's obligation to indemnify and defend under this Article 13 will survive the expiration or earlier termination of this Agreement until it is determined by final judgment that an action against the County or an indemnified party for the matter indemnified hereunder is fully and finally barred by the applicable statute of limitations. Page 6 of 17 Fixed Term Service Agreement 42017-002 (Ver.l ) Packet Pg. 1231 36.A.1 14. AGREEMENT ADMINISTRATION. This Agreement shall be administered on behalf of the County by the Tourism Division 15. CONFLICT OF INTEREST. Contractor represents that it presently has no interest and shall acquire no interest, either direct or indirect, which would conflict in any manner with the performance of services required hereunder. Contractor further represents that no persons having any such interest shall be employed to perform those services. 16. COMPONENT PARTS OF THIS AGREEMENT. This Agreement consists of the following component parts, all of which are as fully a part of the Agreement as if herein set out verbatim: Contractor's Proposal, Insurance Certificate(s), © Exhibit A Scope of Services, Exhibit B Fee Schedule, 0 RFP/ ❑ 44:&❑ 8theF # 18-7281 R, including Exhibits, Attachments and Addenda/Addendum, ❑ &utsequePA 17. APPLICABILITY. Sections corresponding to any checked box (■) expressly apply to the terms of this Agreement. 18. SUBJECT TO APPROPRIATION. It is further understood and agreed by and between the parties herein that this Agreement is subject to appropriation by the Board of County Commissioners. 19. PROHIBITION OF GIFTS TO COUNTY EMPLOYEES. No organization or individual shall offer or give, either directly or indirectly, any favor, gift, loan, fee, service or other item of value to any County employee, as set forth in Chapter 112, Part III, Florida Statutes, Collier County Ethics Ordinance No. 2004-05, as amended, and County Administrative Procedure 5311. Violation of this provision may result in one or more of the following consequences: a. Prohibition by the individual, firm, and/or any employee of the firm from contact with County staff for a specified period of time; b. Prohibition by the individual and/or firm from doing business with the County for a specified period of time, including but not limited to: submitting bids, RFP, and/or quotes; and, c. immediate termination of any Agreement held by the individual and/or firm for cause. 20. COMPLIANCE WITH LAWS. By executing and entering into this Agreement, the Contractor is formally acknowledging without exception or stipulation that it agrees to comply, at its own expense, with all federal, state and local laws, codes, statutes, ordinances, rules, regulations and requirements applicable to this Agreement, including but not limited to those dealing with the Immigration Reform and Control Act of 1986 as located at 8 U.S.C. 1324, et seq. and regulations relating thereto, as either may be amended; taxation, workers' compensation, equal employment and safety including, but not limited to, the Trench Safety Act, Chapter 553, Florida Statutes, and the Florida Public Records Law Chapter 119, including specifically those contractual requirements at F.S. § 119.0701(2)(a)-(b) as stated as follows: Page 7 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) 0 M Packet Pg. 1232 36.A.1 IF THE CONTRACTOR HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS CONTRACT, CONTACT THE CUSTODIAN OF PUBLIC RECORDS AT: Communication and Customer Relations Division 3299 Tamiami Trail East, Suite 102 Naples, FL 34112-5746 Telephone: (239) 252-8383 The Contractor must specifically comply with the Florida Public Records Law to: 1. Keep and maintain public records required by the public agency to perform the service. 2. Upon request from the public agency's custodian of public records, provide the 0. public agency with a copy of the requested records or allow the records to be 2 inspected or copied within a reasonable time at a cost that does not exceed the o cost provided in this chapter or as otherwise provided by law. 3. Ensure that public records that are exempt or confidential and exempt from public 3 records disclosure requirements are not disclosed except as authorized by law 0 for the duration of the contract term and following completion of the contract if the Contractor does not transfer the records to the public agency. c 4. Upon completion of the contract, transfer, at no cost, to the public agency all N public records in possession of the Contractor or keep and maintain public N records required by the public agency to perform the service. If the Contractor o transfers all public records to the public agency upon completion of the contract, N the Contractor shall destroy any duplicate public records that are exempt or N confidential and exempt from public records disclosure requirements. If the Contractor keeps and maintains public records upon completion of the contract, E the Contractor shall meet all applicable requirements for retaining public records. a All records stored electronically must be provided to the public agency, upon request from the public agency's custodian of public records, in a format that is compatible with the information technology systems of the public agency. If Contractor observes that the Contract Documents are at variance therewith, it shall promptly notify the County in writing. Failure by the Contractor to comply with the laws referenced herein shall constitute a breach of this Agreement and the County shall have the discretion to unilaterally terminate this Agreement immediately. 21. OFFER EXTENDED TO OTHER GOVERNMENTAL ENTITIES. Collier County encourages and agrees to the successful Contractor extending the pricing, terms and conditions of this solicitation or resultant Agreement to other governmental entities at the discretion of the successful Contractor. Page 8 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) Packet Pg. 1233 36.A.1 22. PAYMENTS WITHHELD. The County may decline to approve any application for payment, or portions thereof, because of defective or incomplete work, subsequently discovered evidence or subsequent inspections. The County may nullify the whole or any part of any approval for payment previously issued and the County may withhold any payments otherwise due Contractor under this Agreement or any other Agreement between the County and Contractor, to such extent as may be necessary in the County's opinion to protect it from loss because of: (a) defective Work not remedied; (b) third party claims failed or reasonable evidence indicating probable fling of such claims; (c) failure of Contractor to make payment properly to subcontractors or for labor, materials or equipment; (d) reasonable doubt that the Work can be completed for the unpaid balance of the Contract Amount; (e) reasonable indication that the Work will not be completed within the Contract Time; (f) unsatisfactory prosecution of the Work by the Contractor; or (g) any other material breach of the Contract Documents. If any conditions described above are not remedied or removed, the County may, after three (3) days written notice, rectify the same at Contractor's expense. The County also may offset against any sums due Contractor the amount of any liquidated or unliquidated obligations of Contractor to the County, whether relating to or arising out of this Agreement or any other Agreement between Contractor and the County. _... - -. - rs—crFrprrurivc vy v� , , �� rp ........ M N 24. STANDARDS OF CONDUCT: PROJECT MANAGER, SUPERVISOR, EMPLOYEES. N The Contractor shall employ people to work on County projects who are neat, clean, N well-groomed and courteous. Subject to the American with Disabilities Act, Contractor shall supply competent employees who are physically capable of performing their L employment duties. The County may require the Contractor to remove an employee it deems careless, incompetent, insubordinate or otherwise objectionable and whose continued employment on Collier County projects is not in the best interest of the County. 25. ❑ ON rw :: ^_ -_-MOM.- Page 9 of 17 Fixed Term Service Agreement 42017-002 (Ver.1) Packet Pg. 1234 36.A.1 MIMMMICMI c- - - .. c - --- c -- - - - - - -- -- - -- - R . .. •... - ._ . . �. .-M. . - - �, •C C-•-- - rC 28, SUBMITTALS AND SUBSTITUTIONS. Any substitution of products/materials form specifications shall be approved in writing by the County in advance. 29. CHANGES IN THE WORK. The County shall have the right at any time during the progress of the Work to increase or decrease the Work. Promptly after being notified of a change, Contractor shall submit an estimate of any cost or time increases or savings it foresees as a result of the change. Except in an emergency endangering life or property, or as expressly set forth herein, no addition or changes to the Work shall be made except upon modification of the Purchase Order by the County, and the County shall not be liable to the Contractor for any increased compensation without such modification. No officer, employee or agent of the County is authorized to direct any extra or changed work orally. Any modifications to this Agreement shall be in compliance with the County Procurement Ordinance and Procedures in effect at the time such modifications are authorized. Page 10 of 17 Fixed Tenn Service Agreement #2017-002 (Ver.1) Packet Pg. 1235 36.A.1 30. AGREEMENT TERMS. If any portion of this Agreement is held to be void, invalid, or otherwise unenforceable, in whole or in part, the remaining portion of this Agreement shall remain in effect. 31. ADDITIONAL ITEMS/SERVICES. Additional items and/or services may be added to this Agreement in compliance with the Procurement Ordinance, as amended, and Procurement Procedures. 32. DISPUTE RESOLUTION. Prior to the initiation of any action or proceeding permitted by this Agreement to resolve disputes between the parties, the parties shall make a good faith effort to resolve any such disputes by negotiation. The negotiation shall be attended by representatives of Contractor with full decision -making authority and by County's staff person who would make the presentation of any settlement reached during negotiations to County for approval. Failing resolution, and prior to the commencement of depositions in any litigation between the parties arising out of this Agreement, the parties shall attempt to resolve the dispute through Mediation before an agreed -upon Circuit Court Mediator certified by the State of Florida. The mediation shall be attended by representatives of Contractor with full decision -making authority and by County's staff person who would make the presentation of any settlement reached at mediation to County's board for approval. Should either party fail to submit to mediation as required hereunder, the other party may obtain a court order requiring mediation under section 44.102, Fla. Stat. 33. VENUE. Any suit or action brought by either party to this Agreement against the other party relating to or arising out of this Agreement must be brought in the appropriate federal or state courts in Collier County, Florida, which courts have sole and exclusive jurisdictionLO M on all such matters. N. ■ .-�. - _ -.km Mt - - e =0- - - - - _ - _ - -ELM- 1 • - - - • - _ ❑E AGREEMENT STAFFING. The Contractor's personnel and management to be utilized for this Agreement shall be knowledgeable in their areas of expertise. The County reserves the right to perform investigations as may be deemed necessary to ensure that competent persons will be utilized in the performance of the Agreement. The Contractor shall assign as many people as necessary to complete required services on a timely basis, and each person assigned shall be available for an amount of time adequate to meet required services. Page 11 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) Packet Pg. 1236 36.A.1 35. 0 ORDER OF PRECEDENCE. In the event of any conflict between or among the terms of any of the Contract Documents, the terms of solicitation the Contractor's Proposal, and/or the County's Board approved Executive Summary, the Contract Documents shall take precedence. 36. ASSIGNMENT. Contractor shall not assign this Agreement or any part thereof, without the prior consent in writing of the County. Any attempt to assign or otherwise transfer this Agreement, or any part herein, without the County's consent, shall be void. If Contractor does, with approval, assign this Agreement or any part thereof, it shall require that its assignee be bound to it and to assume toward Contractor all of the obligations and responsibilities that Contractor has assumed toward the County. 37. SECURITY. The Contractor is required to comply with County Ordinance 2004-52, as 5 amended. Background checks are valid for five (5) years and the Contractor shall be responsible for all associated costs. If required, Contractor shall be responsible for the o costs of providing background checks by the Collier County Facilities Management Division for all employees that shall provide services to the County under this Agreement. N This may include, but not be limited to, checking federal, state and local law enforcement o records, including a state and FBI fingerprint check, credit reports, education, residence N and employment verifications and other related records. Contractor shall be required to N maintain records on each employee and make them available to the County for at least four (4) years. All of Contractor's employees and subcontractors must wear Collier County E Government Identification badges at all times while performing services on County a facilities and properties. Contractor ID badges are valid for one (1) year from the date of y issuance and can be renewed each year at no cost to the Contractor during the time period in which their background check is valid, as discussed below. All technicians shall have on their shirts the name of the contractor's business. 0 The Contractor shall immediately notify the Collier County Facilities Management Division via e-mail (DL-FMOPS@colliergov.net) whenever an employee assigned to Collier County separates from their employment. This notification is critical to ensure the continued security of Collier County facilities and systems. Failure to notify within four (4) hours of separation may result in a deduction of $500 per incident. Page 12 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) Packet Pg. 1237 36.A.1 ♦ .. ._� 0 ._ .. . ..- . .. (Intentionally left blank -signature page to follow) Page 13 of 17 Fixed Term Service Agreement 42017-002 (Ver.1) _ N N O N (O N E d Q d U) r ui M N N N O N N L d E Q Cn C O C M d Q 3 LL C d E M U yr Q Packet Pg. 1238 36.A.1 IN WITNESS WHEREOF, the parties hereto, have each, respectively, by an authorized person or agent, have executed this Agreement on the date and year first written above. ATTEST: Crystal K'Kinzel; Clerk°of`Courts & Co t Iler. r By: Dated: (SEAL" : attest as fo Chairman's & ature ggly. Contractor's nesses. Contractor's First Witness Karen Norris TType/print witness nameT 4%W��� Contractor's Second Witness Donna Fish TType/print witness nameT rosed,las to F6r)n 4nd LQgality: Attorney Na BOARD OF OU Y COM ERS COLLIE OU Y FLO By: Andy Solis, Esq. Chairman Faneuil, Inc. Contractor By: 0"va" Signature Anna Van Buren/President and CEO TType/print signature and titleT Page 14 of 17 0 Ln M N Fixed Tenn Service Agreement #2017-002 (Ver.1) � 1 Packet Pg. 1239 36.A.1 Exhibit A Scope of Services FE-1 following this page (containing 1 pag/es) ❑ this exhibit is not applicable 0 LO M N Page 15 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) Packet Pg. 1240 36.A.1 18-7281R-Tourism Call Center and Fulfillment Services SCOPE OF SERVICES FULFILLMENT SERVICES As a part of the tourist fulfillment and storage program, the Contractor must provide the following: 1. All necessary labor, materials, supplies, and equipment to store all tourism promotional materials, retrieve and process requests for those materials, mail, ship or deliver those promotional materials and respond to a variety of telephone, email or web -based inquiries from interested individuals. 2. Input and store all inquirer data from phone calls, mail, distribution lists from publications, on line requests in a format suitable for retrieval for distribution. 3. Provide rates inclusive of all services provided as outlined on the Solicitation Vendor Bid Schedule, as incorporated into Exhibit B of this Agreement. 4. Provide monthly invoices and backup reports outlining the services provided, including, but not limited to a. Service description b. Quantity of each service c. Unit price of each service d. Extended price of each service e. Total 5. Provide a storage area that has adequate security measures in place to guarantee the safekeeping of all County documents from break-ins, floods, fire and any other natural or unnatural disasters. 6. Provide business service hours between the hours of 8:00 a.m. to 5:00 p.m., Monday through Friday, excluding County recognized holidays. CD M 7. Provide requested fulfillment services to interested individuals within 72 business hours from the initial contact. N N 8. Provide a monthly summary report of all activities provided in the completion of this contract to the County's N Contract Administrative Agent/Project Manager; an annual summary report should be provided to the County's ( Procurement Division at the time of contract renewal. `4 L CALL CENTER SERVICES 1. Operate a 24-hour, 7 day a week call center located in Florida to answer telephone and on-line requests for information: a. Provide several toll -free phone lines for varied inquiries for information, for promotional information, emergency situation information, sports marketing inquiries, meetings market inquiries, etc. b. Maintain scripts for call center staff to answer destination questions c. Provide monthly reports to County of all calls answered, duration of those calls and type of information provided d. Refer questions that call center staff cannot answer to the appropriate County staff members for a response. Packet Pg. 1241 36.A.1 Exhibit B Fee Schedule following this page (containing 1 page/s) 0 LO M N Page 16 of 17 Fixed Term Service Agreement #2017-002 (Ver.1) Packet Pg. 1242 36.A.1 Detailed Cost of Each Service Call Center Services Call Center Service Details Annual Cost Monthly Cost Comments Labor and Benefits Cost $ 16,935.29 $ 1.411.27 Training As needed As needed $20.16/hr Cost Per Toll Free Lines S 697.68 $ 58.14 $6.46/line Monthly Reporting $ 4,140.00 $ 345.00 24-hour real time reporting, call volume, quality, statistical and workforce reporting Total Call Center Cost $ 21,772.97 $ 1,814.41 Fulfillment Sprvirps lPrnvided by Subcontractor) Fulfillment Service Details Unit Cost Unit Cost and Fulfillment Assumptions Storage Cost: Costs associated of storing materials in the warehouse. $ 20.00 Per Pallett. This is charged on a per pallet per month basis. Monthly costs will vary depending on how many pallets of materials the County sends to the Contractor. Fulfillment Cost: Refers to data files Contractor receives that require outbound mailing services. $ 0.19 Per Piece. Event Shipping: Refers to boxes shipped via UPS or similar servicesfor trade show and events the County attends. $ 2.00 Per Box Delivery & Local Pickup: Refers to any materials that require us to pick up or deliverto the County. Charged on a pertrip Per Trip basis. $ 30.00 Palletization: Refers to the process of picking and packing a large amount of materials that cannot be shipping Individually via UPS or similar services and requires us to placesaiditemsona $ 40.00 Per Pallett pallet, shrink wrap and load onto a truck using a forklift. Postage: Refers to the charges the United States Postal Service Per Mailer Postage will be held on account and drawn down as needed on a charges to deliver outbound mail that Contractor fulfills.monthly $ 0.50 Y basis. Per Hour Special Service or Projects Fully Burdened Rate Call Center Services $ 27.09 Fulfillment Services $ 42.20 O rO M N Packet Pg. 12 3 36.A.1 Other Exhibit/Attachment Description: ❑ following this page (containing pages) ❑M this exhibit is not applicable 0 Ln M N Page 17 of 17 Fixed Term Service Agreement 42017-002 (Ver.1) Packet Pg. 12 4 FANEIN-001 36.A.1 JDAMRON ,a►coRO CERTIFICATE OF LIABILITY INSURANCE DATE 09/20/201 YY) 09/2012018 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT NAME: PHONE FAX (A/C, No, Ext): (859) 263-2771 (A/C, No):(859) 263-1999 Van Meter Insurance Group Houchens Insurance Group 505 Wellington Way Lexington, KY 40503 ADDRESS: INSURERS AFFORDING COVERAGE NAIC # INSURER A: Travelers Property Casualty Company of America 25674 INSURED INSURER B : Charter Oak Fire Insurance Company 25615 INSURER C Faneuil, Inc. INSURER D 2 Eaton Street Suite 1002 Hampton, VA 23669 INSURER E INSURER F COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OF INSURANCE ADDL INSD SUBR WVD POLICY NUMBER POLICY EFF MM DD YYY POLICY EXP MM DD YYY LIMITS A X COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE $ 1,000,001 CLAIMS -MADE X OCCUR X TC2JGLSA466K7581 09/30/2017 09/30/2018 DAMAGE TO RENTED PREMISES Ea ccur ence 500,001 $ X MED EXP (Any oneperson) $ 50,001 Owner's & Contractor PERSONAL & ADV INJURY $ 1'000'601 AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 2,000,001 GEN'L POLICY ❑X JET LOC PRODUCTS $ 2,000,OOI $ OTHER: A AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT Ea accident 1,000,001 $ BODILY INJURY Per person)$ ANY AUTO X TC2JCAP466K7593 09/30/2017 09/30/2018 OWNED SCHEDULED IX AUTOS ONLY AUTOS BODILY INJURY Per accident $ X PROPERTY DAMAGE Per accident HIRED X NON -OWNED AUTOS ONLY AUTOS ONLY UMBRELLA LAB OCCUR EACH OCCURRENCE $ AGGREGATE $ EXCESS LAB CLAIMS -MADE DED I I RETENTION$ B WORKERS COMPENSATION AND EMPLOYERS' LIABILITY ANY PROPRIETOR/EXCLU ER/EXECUTIVE Y� OFFICER/MEMBER EXCLUDED? (Mandatory in NH) N 1 A TC20UB475M4004 09130/2017 09/30/2018 X STATUTE OERH E.L. EACH ACCIDENT 1,000,001 $ E.L. DISEASE - EA EMPLOYEE $ 1,000,001 If yes, describe under DESCRIPTION OF OPERATIONS below I E.L. DISEASE - POLICY LIMIT 1,000,001 DESCRIPTION OF OPERATIONS I LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) Contract # 18-7281 R Collier County Board of County Commissioners is named as additional insured by written contract on a primary and non-contributory basis applying with respects to the general liability and auto liability. A 30 days notice of cancellation applies except for non-payment of premium which is 10 days. SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. AUTHORIZED REPRESENTATIVE Collier County Board of County Commissioners 3295 Tamiami Trail E � Naples. FL 34112 O to M N ACORD 25 (2016/03) ©1988-2015 ACORD CORPORATION. All rights reserved. The ACORD name and logo are registered marks of ACORD Packet Pg. 1245 36.A.1 FIRST AMENDMENT TO AGREEMENT 918-7281R FOR TOURISM FULFILLMENT AND CALL CENTER SERVICES THIS AMENDMENT, made and entered into on this U—� 0�� (date), by and between Faneuil, Inc. (the "Contractor") and Collier County, a political subdivisio of the State of Florida, (the "County" or "Owner"): WHEREAS, on October 9, 2018 (Agenda Item 16.F.4), the County entered into an Agreement with Contractor for Tourism Fulfillment Services; and WHEREAS, the parties desire to amend the Agreement to modify Exhibit B- Fee Schedule to reflect new and revised costs to include freight and shipping, as needed, for Fulfillment Services. NOW, THEREFORE, in consideration of the mutual promises and covenants herein contained, it is agreed by the parties as follows: Words Strucli. Thjrau& are deleted; Words Underlined are added EXHIBIT B- FEE SCHEDULE Page 1 of 4 First Amendment to Agreement # 18-7281R Packet Pg. 12 6 36.A.1 Refers er to charges the 1 L.,+ d Stat P-G+_MI eon -- nhaFges ,$ 0.5e Q fill -bQ-held-on tvdeliver outbound ntfaGter-- 'f . aGGOLint and drawn dAWA RR needed en a MGRthly basis. REVISED EXHIBIT B- FEE SCHEDULE Item Description Faneuil Covers costs associated with additional $8,00 per order plus pass- through Foreign Shipments documentation required. shipping 'cost Freight/Shipping Delivery company cost for shipping Pass through cost Consolidation of separate items into one Kitting package for shipping uoted on a 'obb -job basis Envelope type fulfillment (three items) - Includes download of files in an electronic $1.66 each / $0.15 for each item above compatible format, printing pick and pack slip, three / $1.50 per order for non -electronic quality check operation and shipping three (3) general orders plus pass -through postage Mail Fulfillment items. cost Cost for establishing new fulfillment items or New Item Set -Up reporting rocesses. $54 per item $43.15 for 1 st pallet / $35.95 for each additional pallet / $5.95 for additional order interaction required (i.e. - inquiry, ; The download of order files in an electronic special manual, address changes, item compatible format, print pick and pack slip, changes, returns,processing of order and prepare pallet, print pallet labels, affix labels, back orders pluspass-through shipping Pallet Shipments prepare paperwork and shipping. cost Refers to the charges the United States Postal Service charges to deliver outbound mail that Postage Contractor fulfills. Pass through cost Covers the costs for boxes, pallets or other packing materials and necessary printing that Product Packaging Materials are required for shipments. Cost "plus 20% Costs associated with receiving materials, verify quality and quantity, add to physical inventory, add to computer inventory and notify client. Product Receiving $21.60 °per pallet Inventory reporting, order processing and Reporting monthly reporting $120 permonth' 0 M Page 2 of 4 First Amendment to Agreement # 18-7281R Packet Pg. 1247 36.A.1 The download of order files in an electronic compatible format, print pick and pack slip, print box label, affix label, manifesting and First box - $4.62 / Each Additional Box - Sealed Box Fulfillment shipping. $2.40 $0.47 each for mailing service for self - mailers / $0,15,per for additional labeling or direct impressing messaging / $0.30 per for duplicates',or foreign data removed from mailing list / $35 download and manipulation of files not meeting the standard format plus pass - Self -Mailer Fulfillment through postage cost Special Preparation Special project work outside of quoted rates $35 per hour Costs associated of storing materials in the warehouse. This is charged on a per pallet per month basis. Storage $29.40 (per pallet, per month) United States Post Office Annual Mail $235.00 or the then current US Post Permit Annual charge for each mail permit Office fee $235.00 or the then current US Post United States Post Office Mail Permit One-time charge per mail permit Office fee V- 0 W CO) N Page 3 of 4 First Amendment to Agreement # 18-7281R k Packet Pg. 1248 36.A.1 IN WITNESS WHEREOF, the Parties have executed this First Amendment by an authorized person or agent on the date and year first written above. ATTEST: Crystal K. Kinzel, Cleric of Court & Comptroller By: OAJ,,J A-- �-� Dated: (SEAL) sign4re only,,,' Contractor`r'jV�ines5��'�� , First Witness Karen Norris TType/print witness nameT Second Witness Donna Fish TType/print witness nameT BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA Burt L. Saunders., Chairman CONTRACTOR: Fancuil, Inc. By: �_/Uio- kia, 6m, Signature Anna Van Buren 3 TType/print signature and titleT 0 0 M January 20, 2020 N Date E4 Z rved as to Form and Legality: is ant County Vno C©l l eeo 6ye&n e Print Name Page 4 of 4 First Amendment to Agreement # 18-7281 R ONO Packet Pg. 1249 FANEIN-001 36.A.1 ACORO� CERTIFICATE OF LIABILITY INSURANCE DATE(M �--� 9/26/201YYY) 2019 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THI; CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIE BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZE[ REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must have ADDITIONAL INSURED provisions or be endorsec If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement of .-. this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). N N PRODUCER CONTACT NAME: O N PHONE FAX (A(c, No, Et): (859) 263-2771 (A/C, No):(859) 263-1999 N Van Meter Insurance Group Houchens Insurance Group AD RIEss, policy@higusa.com L 505 Wellington Way d Lexington, KY 40503 INSURERS AFFORDING COVERAGE NAIC # INSURERA: Liberty Mutual Fire Insurance Company 23035 m INSURED INSURER B : Liberty Mutual Insurance Company 23043 >Z 0) Faneuil, Inc. INSURERC: fn INSURER D : 2 Eaton Street Suite 1002 Hampton, VA 23669 INSURER E: INSURER F : COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIO INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THI CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERM EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR LTR TYPE OF INSURANCE ADDL INSD SUBR WVD POLICY NUMBER POLICY EFF MM/DD/YYYY POLICY EXP MM/DD YY LIMITS A X COMMERCIAL GENERAL LIABILITY CLAIMS -MADE X OCCUR X TB2631510701029 9/30/2019 9/30/2020 EACH OCCURRENCE $ 1,000, DAMAGE TO RENTED REMISES Ea occurre ce 500, $ X MED EXP (Any oneperson) $ 50, Owner's & Contractor PERSONAL & ADV INJURY $ 1,000, GEMLAGGREGATE LIMIT APPLIES PER: POLICY �X YE o FILOC GENERAL AGGREGATE $ 5,000, PRODUCTS - COMP/OP AGG $ 2,000, EBL AGGREGATE $ 1,000, OTHER: A AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT Ea accident 1,000, $ X BODILY INJURY Perperson) _ $ ANY AUTO X AS2631510701039 9/30/2019 9/30/2020 BODILY INJURY Per accident $ OWNED SCHEDULED AUTOS ONLY AUTOS PeOacEadent AMAGE $ AUTOS ONLY AUOTOS ONLY $ UMBRELLA LIAB OCCUR EACH OCCURRENCE $ AGGREGATE $ EXCESS LIAB CLAIMS -MADE DED RETENTION $ $ B WORKERS COMPENSATION AND EMPLOYERS' LIABILITY Y / N ANY PROPRIETOR/PARTNER/EXECUTIVE ❑ OFFICER/MEMBER EXCLUDED? (Mandatory in NH) N / A WA563DS10701019 9/30/2019 9/30/2020 X PER OTH- STATUTE ER E.L. EACH ACCIDENT 1,000, $ E.L. DISEASE - EA EMPLOYEE $ 1,000, If yes, describe under DESCRIPTION OF OPERATIONS below E.L. DISEASE -POLICY LIMIT 1,000, $ DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, maybe attached If more space Is required) Contract # 18-7281 R Collier County Board of County Commissioners is named as additional insured by written contract on a primary and non-contributory basis applying with respects to the general liability and auto liability. A 30 days notice of cancellation applies except for non-payment of premium which is 10 days. SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORI THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED It ACCORDANCE WITH THE POLICY PROVISIONS. AUTHORIZED REPRESENTATIVE Collier County Board of County Commissioners 3295 Tamiami Trail E Naoles. FL 34112 ACORD 25 (2016/03) ©1988-2015 ACORD CORPORATION The ACORD name and logo are registered marks of ACORD I Packet Pg. 1250 36.A.1 SECOND AMENDMENT TO AGREEMENT #18-7281R FOR TOURISM FULFILLMENT AND CALL CENTER SERVICES THIS SECOND AMENDMENT, made and entered into on this (date), by and between Faneuil, Inc. (the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County" or "Owner") (collectively, the "Parties"): WHEREAS, on October 9, 2018 (Agenda Item 16.17.4), the County entered into an Agreement with Contractor for Tourism Fulfillment Services; and WHEREAS, on February 11, 2020 (Agenda Item 16.F.6), the Parties entered into the First Amendment to the Agreement to include a revised Exhibit B- Fee Schedule modifying Fulfillment Services and fees; and WHEREAS, the Parties wish to modify pricing for Call Center Services reflected on Exhibit B Fee Schedule of the Agreement with pricing effective date on October 11, 2022. NOW, THEREFORE, in consideration of the mutual promises and covenants herein contained, it is agreed by the parties as follows: 1. Call Center Service pricing on Exhibit B Fee Schedule is hereby modified as follows. 0 u� Words Struck T-hr- are deleted; Words Underlined are added EXHIBIT B- FEE SCHEDULE Call Center Services Call Center Service Detail Annual Cost Monthly Cost Comments Labor and Benefits Cost $1 6,9 $25,402.94 $2,116.91 Training As needed As needed $20.16/hr Cost Per Toll Free Lines $697.68 $58.14 $6.46/line Monthly Reporting $4,140.00 $345.08 24-hour real time reporting; call $6,210.00 $517.50 volume, quality, statistical and workforce reporting Total Call Center Cost Q"�T $1,81441 $32,310.62 $2,692.55 2. All other terms and conditions, as previously amended, shall remain the same. Page 1 of 2 Second Amendment to Agreement # 18-7281R Packet Pg. 1251 36.A.1 IN WITNESS WHEREOF, the Parties have executed this Second Amendment by an authorized person or agent on the date and year first written above. ATTEST: Crystal K. Kinzel, Clerk of Court & Comptroller Dated: (SEAL) Contractor's Witnesses: First Witness TType/print witness nameT Second Witness TType/print witness nameT BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA 10 WILLIAM L. MCDANIEL JR., Chairman CONTRACTOR: Faneuil, Inc. By: o Signature y L O TType/print signature and titleT 0 u� M N N N Date N Approved as to Form and Legality: Print Name Page 2 of 2 Second Amendment to Agreement # 18-7281R County Attorney Packet Pg. 1252 36.A.1 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.0 Item Summary: Marketing Partner Report (part 1 & 2 combined) Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/19/2022 10:51 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/19/2022 10:51 AM Approved By: Review: Tourism Corporate Business Operations Tourism County Manager's Office Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Stage 1 Review Paul Beirnes Director Completed Geoffrey Willig CMO Analyst Christopher Johnson OMB Ed Finn OMB/CMO Reviewer Colleen Greene Attorney Review Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending Completed 09/19/2022 10:52 AM H Completed 09/20/2022 8:43 AM r O 09/20/2022 8:44 AM LO M N Completed 09/20/2022 10:09 AM N N Completed 09/20/2022 12:48 PM O N co Completed 09/20/2022 8:27 PM N a� Completed 09/21/2022 3:40 PM E m Completed 09/21/2022 5:32 PM 41 0 N 09/26/2022 9:00 AM Packet Pg. 1253 36.A.1 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Tourism Staff Reports Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant — Tourism Name: Jennifer Leslie 09/19/2022 11:05 AM Submitted by: Title: Division Director — Tourism Name: Paul Beirnes 09/19/2022 11:05 AM Approved By: Review: Tourism Corporate Business Operations Tourism Office of Management and Budget County Manager's Office County Attorney's Office County Manager's Office County Manager's Office Tourist Development Council Jennifer Leslie Tourism Division Jennifer Reynolds Stage 1 Review Paul Beirnes Director Completed Christopher Johnson OMB Geoffrey Willig CMO Analyst Colleen Greene Attorney Review Ed Finn OMB/CMO Reviewer Dan Rodriguez Deputy County Manager Paul Beirnes Meeting Pending Completed 09/19/2022 11:06 AM H Completed 09/20/2022 8:43 AM r O 09/20/2022 8:44 AM LO M N Completed 09/20/2022 9:10 AM N N Completed 09/20/2022 10:12 AM O N co Completed 09/20/2022 11:21 AM N a� Completed 09/20/2022 8:27 PM E m Completed 09/21/2022 5:19 PM N 09/26/2022 9:00 AM Packet Pg. 1254 36.A.2 Collier County Government Communications, Government & Public Affairs colliercountyfl.gov 3299 Tamiami Trail E., Suite 102 twitter.com/CollierPIO Naples, Florida 34112-5746 facebook.com/CollierGov youtube.com/CollierGov Sept 14, 2022 FOR IMMEDIATE RELEASE Notice of Hybrid Remote Public Meeting Collier County Tourist Development Council Collier County, Florida Sept. 26, 2022 9:00 a.m. Notice is hereby given that the Collier County Tourist Development Council will meet on Monday, Sept. 26, at 9:00 a.m. This will be a Hybrid Remote meeting and it will be held at the Board of County Commissioners Chambers, third floor, Collier County Government Center, 3299 Tamiami Trail E., Naples, Florida. Some of the Council Members may be appearing remotely, with staff present in person. The public may participate either remotely or in person. Individuals who would like to participate remotely should register at https://us02web.zoom.us/meeting/re,gister/tZAtdeCtrz4sG9XTd4MWziCvgKocY sg D66pv by Sept 23rd. After registering, you will receive a confirmation email containing information about joining the meeting. Remote participation is provided as a courtesy and is at the user's risk. The County is not responsible for technical issues. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. All interested parties are invited to attend, and to register to speak. All registered public speakers will be limited to three minutes unless changed by the chairman. Collier County Ordinance No. 2004-05 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners, an advisory board or quasi-judicial board), register with the Clerk to the Board at the Board Minutes and Records Department. Anyone who requires an auxiliary aid or service for effective communication, or other reasonable accommodations to participate in this proceeding, should contact the Collier County Facilities Management Division, located at 3335 Tamiami Trail E., Suite 101, Naples, Florida 34112, or (239) 252-8380, as soon as possible, but no later than 48 hours before the scheduled event. Such reasonable accommodations will be provided at no cost to the individual. Packet Pg. 1255 For more information, Paul Beirnes at (239) 252-4040. 36.A.2 ;ME.- 0 LO M N Packet Pg. 1256 July 25, 2022 36.A.3 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, July 25, 2022 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Andy Solis U Vice Chairman: Clark Hill (excused) Amanda Cox Q. Susan Becker 0 Kathleen Brock (via Zoom) o Ed "Ski" Olesky N Jared Grifoni L o Nancy Kerns r Beth Petrunoff (excused) M N ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Digital & Social Media Coordinator, County Tourism Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director John Melleky, County Arts & Culture Manager (via Zoom) Packet Pg. 1257 36.A.3 July 25, 2022 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Chairman Solis called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of eight was established by those members present in the board room; a ninth arrived later. Ms. Kerns made a motion to allow Ms. Brock to participate via phone due to an extraordinary circumstance. Second by Ms. Becker. The motion passed unanimously, 6-0; Ms. Brock abstained. 4. Agenda and Minutes A. Changes and Approval of Today's Agenda No changes B. Approval of prior TDC Meeting Minutes Regular Meeting June 27, 2022 Ms. Becker made a motion to approve the June 27, 2022, meeting minutes. Second by Councilor Grifoni. The motion was carried unanimously, 7-0. c M 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business 7.1 Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Southeast USA Labor Day Cup Soccer Tournament (September 3-5, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. 2 Packet Pg. 1258 36.A.3 July 25, 2022 Mr. Beirnes said the items under New Business involve amateur soccer events. We have worked very closely with the Paradise Coast Sports Complex and are thrilled to see some momentum. The first soccer event takes place in September, the Southeast USA Labor Day Cup Soccer Tournament. It's a recommendation to approve the use of the Tourist Development Tax Promotional Funds to support the upcoming Southeast USA Labor Day Cup Soccer Tournament, which will take place from Sept. 3 through Sept. 5, 2022, up to a maximum of $12,000, and to make a finding that these expenditures promote tourism. For all three of these, they are events that had previously taken place in 2018-2019. They haven't been here since then. We took a conservative approach based on their previous numbers and looked at the economic impact for all three. We worked with Adrian and Marissa to review the field registration fees. We built a model similar to what we've done in the past, which was $15 per room night that is booked and executed. It must be demonstrated that it actually happened, not through a third party, but actually a room block. We capped that fund at what the fee is for the field rentals, so the direct impact on the first event is $1.5 million. The second impact, which is the expanded economic impact, is $2.1 million. These numbers are a little larger than what we have normally seen because the average daily rate has continued to rise. We based numbers on last year's updates, so this particular time of year was still somewhere in the range of $250 for the average daily rate over the late weekend room nights. Projected were 1,200 and we peeled it back to our approval of only 800 nights and that caps it at what the maximum rental fees are for the field, 15 times 800 room nights. It must be demonstrated at the back end and it will be funded post event. Ms. Cox said since the first event is over the holiday weekend and we are starting to see demand normalize a bit more to a historic 2019, do we anticipate having any challenges gaining the amount of room blocks from a participatory perspective based on the holiday weekend? Mr. Beirnes said it's hard to know. We will see a pretty solid summer, but it's still really questionable what happens once kids go back to school. We see some real strong optimism on the international market, which will carry us well in the fall, but it's a real big question mark and certainly a challenge to event organizers. But based on the information that we have with gas prices, we would be remiss if we did not try to frame things up as best as we could. It's certainly going to be a challenge. Let's hope that will be a great case scenario. Ms. Cox said we didn't struggle for room nights in 2018 or 2019? Mr. Beirnes said no. Councilor Grifoni asked if this was held last year. Ms. Baker said he did host his event at Paradise Coast Sports Complex for the first time post - pandemic last year, but did not request grant funding. It probably had just been paused because of everything that was going on, so he is returning for grant funding. They did host it last year. Chairman Solis asked if there was any information on how many participants there were last year. Ms. Baker said she couldn't remember the exact number, but he usually gets anywhere between 100 and 200 and he always produces. She can find the exact number for the TDC. 3 Packet Pg. 1259 36.A.3 July 25, 2022 Chairman Solis noted that last year also would have been a reduced amount and must be proven to be reimbursed the full $12,000. If there's only $7,100 then it's a lower reimbursement. Mr. Beirnes said that was correct. Councilor Grifoni made a motion to recommend approving the use of Tourism Development Tax Promotion funds to support the Southeast USA Labor Day Cup Soccer Tournament, up to a maximum of $12,000, and found that the expenditure promotes tourism. Second by Ms. Kerns. The motion was carried unanimously, 7-0. 7.2. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Unified Cup Soccer Tournament (October 1-2 & 8-9, 2022), up to a maximum of $18,000, and make a finding that these expenditures promote tourism. Mr. Beirnes said this event will occur over two weekends, October 1-2 and the following weekend, October 8-9. The recommendation is to approve the use of Tourism Development Tax Promotional Funds to support the upcoming Unified Cup Soccer Tournament on October 1-2 and October 8-9, for a maximum of $18,000 and to make a finding that these expenditures promote tourism. Based on the timing of the total economic impact, $3.5 million room nights they projected at 1600, we lowered that to 1,200 to align with the field rentals, which are $18,000 in field rentals. It's the same organizer, same event and same strong history. Councilor Grifoni moved to recommend approving the use of Tourism Development Tax c Promotion funds to support the Unified Cup Soccer Tournament, up to a maximum of $18,000, and found the expenditure promotes tourism. Second by Ms. Cox. The motion passedLO c unanimously, 7-0. N 7.3. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. Mr. Beirnes said the third event's dates are November 5th and 6th. This is a significant -sized event. The recommendation is to approve the use of Tourist and Development Tax funds to support the upcoming Doral Gold Cup Soccer Tournament on November 5 and 6, 2022, up to a maximum of $12,000 and to make a finding that these expenditures promote tourism. The total economic impact is $3.5 million and total room nights are projected at 1,200, which we lowered to 800 to match the field rentals of $12,000. Ms. Becker made a motion to recommend approval of the use of the Tourism Development Tax Promotion funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of $12,000, and found that the sponsorship expenditures promote tourism. Second by Ms. Kerns. The motion passed unanimously, 7-0. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research Group; Paradise Advertising & Marketing, Inc,; Lou Hammond & Associates; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partners - Website Analytics, 4 Packet Pg. 1260 36.A.3 July 25, 2022 Digital & Social Media; Book Direct, JackRabbit Systems - online hotel booking systems; County Museums) are provided to TDC members on a digital link to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an -as -needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Mr. Beirnes said it certainly has been an interesting couple of months. We are two days away from having our marketing summit. For the last 2Y2 months we have internally been developing our marketing plan and strategy, weighing things for the 2023 fiscal year. It was interesting to take a look historically at where we were last year. A year ago, we made a prediction about increased demand surge in ADR and we nailed it. But we weren't sure what would happen in spring. A lot has certainly happened, from a surge in gas prices and interesting challenges in travel, interest rates, labor challenges and on., so we've got a lot of planning going on. We will sit down with all our partners on Wednesday. We have about 100 people who will be attending and it is a good dialogue back and forth. When you return in September, we'll present our marketing plan and then take it to the Board of County Commissioners for approval. Over the last couple of months, there has been a normalcy of the average daily rate and we haven't seen the bottom fall out of anything. Occupancy has remained in close step and ADR is very close to what it was last year. We were expecting to see a lot of red ink as we went into the summer and haven't seen that. One of the most supportive elements is the Longwoods Sentiment Research, which came out last week. It said 70% of those surveyed nationwide about traveling expressed a significant concern about gas prices. Asked what they would do, they said they were going to travel a little closer to home. We have already adapted that pivot within our marketing plan to target the drive -market for Florida residents. A very small amount of people surveyed said they were canceling their trips. What we did see in this survey was that there was an expressed intent to spend less on entertainment, dining and food, but they did not say they were eliminating them. They were just going to pull back. That bodes very well for us in the travel and tourism industry. We are looking for when people say, "No, it's beyond my capacity to travel." People use summer to connect with families and that resonates strong enough to carry us through. If Longwood Sentiment Research proves it, it really does indicate that people are still coming out of the pandemic and are feeling the importance of travel, so we are continuing to monitor everything. If you received the Sunday paper, Parade magazine made a reference to the popularity of pickleball everywhere and one line, which refers to Ellen DeGeneres, says, "I'm absolutely obsessed with it." The article also noted that Naples calls itself the Pickleball Capital of the World, so we had a little bit of a cameo nationwide, which is an encouraging sign. Part 1. Marketing Partner Report A. Downs & St. Germain Research Group — Joseph St. Germain "Collier County Tourism Research — June 2022 Visitor Tracking and Economic Impact Study" [Mr. St. Germain detailed a PowerPointpresentation.] Ms. Becker said she had an observation. Looking at the percentages of travelers in the various airports, all the airports at the top service multiple airlines, except for the Punta Gorda Airport, 5 Packet Pg. 1261 36.A.3 July 25, 2022 which just services one. Yet it's the same percentage as Fort Lauderdale. And just below Miami, this is an angle we haven't looked at before. It does have something to do with choices of direct flights. Ms. Cox thanked Mr. St. Germain for adding 2019 to add comparison, which tells a story and hopefully, we gained some new tourists over the last couple of years, even as new options became available. What are your thoughts on some of that slow down? We're starting to see a normalization of demand that is going to eventually affect ADR. Could you add a 2019 reference point on our monthly occupancy, ADR and RevPAR breakdown? There could be a tendency for us to see a downward trend and think the sky is falling, but it's not. It's normalizing. So that might be useful historically. Mr. Beirnes said a lot of you received our Star Report. During the pandemic, they were comparing it to multiple years, not just 2020. He's about to reach out to Smith Travel and will ask to add 2019, We set all-time records in 2022 and we didn't want to be just comparing it to 2019. We wanted to frame it up. But you're right. He's about to reach out to Smith Travel to have them add 2019 and even 2018 so we can see some historical growth and not just be fearful. It has been an interesting path. 2019 was record a year, and 2020. We did all right in 2021 and we set an all-time record in 2022. It's hard to compare where we are. Ms. Cox said that was her thought and as someone involved in driving top -line revenues, it's good to remember 2019 was a historic high and a super profitable year for this destination, so it's really good to compare that. B. Paradise Advertising — Joseph Taylor Mr. Beirnes said that as we go to Paradise Advertising, he wants to frame up two things. One is international travel. As Joseph just mentioned, coming out of IPW, there was certainly still a pent-up demand that came out of our conversation with IPW, but there was a bit of an epiphany that happened and that was kind of ignored by a lot of us, which was that borders opened up on November 8, 2021. By that time, domestic travel had already been taking off, so by the time the borders opened up for international, there already was an escalated ADR. The occupancy had really been snapped up and the more conversations he had with the County's international reps and tour operators, he was reminded that a lot of international travelers either couldn't get the occupancy when they wanted or they weren't willing to because the prices had gone so high — and yet that savings remained. The pent-up demand is even stronger, and now they are snapping at flights and availability earlier than ever. He's hopeful that we can take advantage of that pent-up demand that remains to maybe compound or expand beyond the normal visitation windows. And as, Ms. Cox says, we're always setting new thresholds. The reality is that if we're only focusing on those peak periods, there's very limited occupancy. We've really tapped that out repeatedly as we go into 2023. Planning is one of the things that we're really focusing on and how we can really drive the shoulder season. It has always been something we've talked about, but it needs to be really a compressed focus. We have an unlimited potential because we have such a delta between that and what happens in January and February. Some great momentum has continued over the last couple of months. You have helped us administer a lot of our Arts and Culture Grants and the amount of activity and focus has been remarkable. The 6 Packet Pg. 1262 36.A.3 July 25, 2022 way the arts and culture community has rallied together has been second to none. It is so exciting and we rolled out the official name last week to the committee and everybody jumped at it. It's iArte Viva!, which is a celebration of Hispanic arts and culture across Collier County. Paradise Advertising is now developing the logo for that. They've developed 10 that we have to choose from. The event kicks off in October. [Mr. Taylor detailed a PowerPoint presentation, "Advertising Report — June 2022 "] Ms. Brock said under the paid Google search, why would you eliminate the Panhandle on Google Ads? Mr. Taylor said the marketing team looked at the statistics and, historically, those haven't been the highest -converting ads. They weren't the best performing. There are also national campaigns that would capture some of those other geographic regions, but for Florida specifically, those efforts didn't include the Panhandle this time around, just based on previous performance. Mr. Beirnes said what excited us about the iHeart promo is the ability to build our Florida database with another 6,000 names. C. Lou Hammond Group — Terry Gallagher "National Public Relations Update — TDC Meeting — Services Conducted in June 2022 " [Mr. Gallagher detailed a PowerPointpresentation] Mr. Beirnes said that Terry will be coming here to be part of our marketing summit on Wednesday. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections — Paul Beirnes [Mr. Beirnes detailed a PowerPoint presentation, "Tourist Tax Collections — June 30, 2022 "J Chairman Solis said that almost sounds too good to be true with that data. Mr. Beirnes said it went through the roof. It exploded. Chairman Solis said, So last month, it was 50%? Mr. Beirnes said it was. Even if you add year-to-date, we're slightly ahead of last year. Chairman Solis said, So it will still be ahead. Mr. Beirnes said it's always good to be cautious. E. Miles Media — Enriqueta Balandra Paradise. com Web Analytics Report — June 2022 - PowerPoint presentation [Ms. Balandra detailed a PowerPoint presentation.] Mr. Beirnes said that Enriqueta has focused on a lot of data in four minutes. During the week, we spent of a lot of hours on those slides. Content is king. We need to be out there with lots of content, depth of content and be much more strategic to compel visitors. We deep dove to demonstrate that that is, indeed, happening. We have challenged ourselves to pull it up even stronger and have enhanced our creative content. There's a lot of behind -the -scenes action that goes into this. We definitely need to look at ADR and compression. 7 Packet Pg. 1263 36.A.3 July 25, 2022 F. Paradise Coast Sports Complex/Sports Facilities Companies — David Wasson, Sports Facilities Manager Mr. Wasson said they've seen 110,000 people pass through the gates from January through June of this year, a 110% increase over the same period last year. We're excited about what we've seen so far in 2022. [Mr. Wasson detailed a PowerPoint presentation.] Ms. Becker told him to keep up the good work. Chairman Solis asked if the weather cooperated with the FBU opening ceremonies. Mr. Wasson said it did, but they had to push it back 90 minutes and they had about 6,000 people in the stadium between the participants and their families lined up in the stadium and the berms. Those first two days of Top Gun were rainy days, lightning -filled days, but the final days were lighting free and rain free. So hopefully, we can have that all the time. G. County Museums —Amanda Townsend, Director, Collier County Museums Ms. Townsend said she wanted to do something different this month. She usually gives a presentation on visitation, where people are from and what temporary exhibits are going on, which is very operational in nature. But some TDC members might not know about the museums, our vision, strategy and projects we're working on, so she won't provide visitor stats this month and will come back in September with a couple of months' worth. This month, she wanted to provide an overview of the museum division and detail the projects going on and the great partnerships in the community, and how we're very successful with grant funding. She wasn't sure the TDC was aware of all that. [Ms. Townsend detailed a PowerPoint presentation] Chairman Solis said he thought he heard her mention a cemetery. Ms. Townsend said the Museums Division oversees Rosemary Cemetery, which is by the CVS on the south side of Pine Ridge by U.S. 41. Chairman Solis said he drives by there every day. Mr. Beirnes said he always learns something new when he's around Amanda. 10. Council Member Discussion Chairman Solis said he's trying to be constructive and asked what they were trying to convey with 1Arte Viva!, the name of the Hispanic arts festival. Because the translation depends on what you want to say. Arts Live should be iArte de Vivo! Mr. Beirnes said he was told it was arts coming alive through all our participants. The team relied on Spanish speakers to arrive at that name, arts coming alive through culture. Chairman Solis said he's trying to make sure they aren't incorrect. If you say 1 Viva ArW, it's hurray for the arts, or something like that. If you want to say "arts live," it would be iArte de Vivo!, with an "O" at the end. Mr. Beirnes thanked him and said he'd address that within 24 hours. Mr. Melleky said when they were looking at a name for the Hispanic Arts & Culture program, there were a couple of things they looked into and considered about 60 names. They wanted something that could easily be said and easily understandable, and it kind of represents something that is celebratory, and also it could be something that might not always be grammatically correct, but 8 Packet Pg. 1264 36.A.3 July 25, 2022 could be some type of Spanglish. For instance, in Miami there's a festival called Hispanicize, which is not a word, but that is a way to celebrate the Hispanic culture. So, we thought 1Arte Viva! allows us to really kind of celebrate live arts but also be celebratory because of that "viva." Chairman Solis said perfect. As someone who grew up speaking Spanglish his whole life, he gets it. He just wanted to make sure that was the thought process. The other question he had involves numbers. In the conveying industry, we look at business cycle trend lines, a 312 and a 212 shows where things are in the business cycle, so that manufacturers can make informed decisions about inventory. Is that something we should be looking at in terms of the data we're being presented or is that something you're looking at internally? Mr. Beirnes said they definitely will. In our next planning meeting, we're going to look at all the curves, the vacation planning cycle, some of the influences and pressure on meetings, But we wanted to provide an additional number of "gut checks" because nothing is normal anymore and we have to compare it against a lot of different factors. Chairman Solis said that month -to -month is one thing, but if you're looking at a five-year term and a running average and coming up with categories that will be meaningful, such as occupancy, ADR, so that you could tell if you're on an upswing, reaching the top or are we on a downswing? Mr. Beirnes said that was a great suggestion. Chairman Solis said Ms. Cox mentioned looking at it with a longer lens. Ms. Cox agreed and said she thought she understood seasonal tourist markets, but Collier County is seasonal on steroids, but in the last two years, it has really smoothed out. She was glad to hear Paul say we're going to start digging into the shoulder -season and longer periods, the long lines and the past five Junes, which tells a longer, different story. 11. Tourism Staff Reports - Director [Submitted] Mr. Beirnes said the TDC will take a break in August and will return on September 26. He will be sending a report in the middle of August and they can feel free to look at it. 12. Detailed Staff Reports [Submitted] 13. Next Scheduled Meeting Date/Location — 9 a.m. September 26, 2022 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 10:38 p.m. ,LOPMENT COUNCIL man Solis These minutes were approved by the Council on oI - A� a 4 , as presented, _ _ or as amended 9 Packet Pg. 1265