TDC Agenda 11/28/2022COLLIER COUNTY
Tourist Development Council
AGENDA
November 28, 2022
9:00 AM
Board of County Commission Chambers
Collier County Government Center
3299 Tamiami Trail East, 3rd Floor
Naples, FL 34112
Commissioner Andy Solis, Chair
Clark Hill, Vice-Chair
Councilor Jared Grifoni
Susan Becker
Amanda Cox
Nancy Kerns
Kathleen Brock
Edward (Ski) Olesky
Council Member Beth Petrunoff
All interested parties are invited to attend, and to register to speak and to submit their objections, if
any, in writing, to the Council prior to the meeting if applicable. For more information, please
contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any
accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the
provision of certain assistance. Please contact the Collier County Facilities Management Department
located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public
comments will be limited to 3 minutes unless the Chairman grants permission for additional time.
Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying
activities (including, but not limited to, addressing the Board of County Commissioners before the
Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the
Board Minutes and Records Department.
About the public meeting:
Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of
Naples City Council, and City of Marco Island City Council may be present and participate at the
meeting. The subject matter of this meeting may be an item for discussion and action at future
meetings of these Boards.
November 2022
Collier County Tourist Development Council Page 2 Printed 11/21/2022
1. Call to Order
2. Pledge of Allegiance
3. Roll Call
4. Agenda and Minutes
A. Changes and Approval of Today's Agenda
B. Approval of prior TDC Meeting Minutes
1. October 24, 2022 TDC Meeting Minutes
5. Presentations
6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action
will be taken by one motion without separate discussion of each item. If discussion is desired by a
member of the Council, that item will be moved from the Consent Agenda and considered
separately under New Business or Old Business.
A. Coastal Zone Management
B. Beach Park Facilities
C. Tourism Division
7. New Business
A. Recommendation to authorize expenditures through an Exemption from the Competitive
Process to J.W. Marriott Marco Island for tourism promotional expenses up to $100,500
per year for a five-year period and to make a finding that this expenditure promotes
tourism.
B. Recommendation to authorize expenditures through an Exemption from the Competitive
Process to Visit Florida for destination marketing programs for a five-year period in the
amount of $150,000 per year and to make a finding that these expenditures promote
tourism.
C. Recommendation to award Request for Proposal (“RFP”) 22-8026, “Tourism Sales
Representation – Midwest United States” to Synergy-Connect, LLC and make a finding
that this action promotes tourism.
8. Old Business
9. Marketing Partner Reports
November 2022
Collier County Tourist Development Council Page 3 Printed 11/21/2022
A. Part 1
1. Marketing Partner Report
10. Council Member Discussion
11. Tourism Staff Reports
A. Tourism Staff Reports
12. Next Scheduled Meeting
A. Next Meeting Date-January 23, 2022
13. Adjournment
11/28/2022
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 4.B.1
Doc ID: 23855
Item Summary: October 24, 2022 TDC Meeting Minutes
Meeting Date: 11/28/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
11/07/2022 11:43 AM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
11/07/2022 11:43 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 11/07/2022 12:20 PM
Tourism Paul Beirnes Director Completed 11/07/2022 12:53 PM
Office of Management and Budget Christopher Johnson OMB Completed 11/09/2022 7:24 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 11/18/2022 8:43 AM
County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2022 2:07 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/18/2022 3:56 PM
County Manager's Office Ed Finn Deputy County Manager Completed 11/19/2022 2:31 PM
Tourist Development Council Paul Beirnes Meeting Pending 11/28/2022 9:00 AM
4.B.1
Packet Pg. 4
October 24, 2022
1
MINUTES OF THE COLLIER COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Naples, Florida, October 24, 2022
LET IT BE REMEMBERED the Collier County Tourist Development Council, in and
for the County of Collier, having conducted business herein, met on this date at 9:00
AM in a REGULAR SESSION in Building F of the Government Complex, Naples,
Florida, with the following members present:
Chairman: Commissioner Andy Solis
Vice Chairman: Clark Hill
Amanda Cox
Susan Becker
Kathleen Brock
Ed “Ski” Olesky (absent)
Councilor Jared Grifoni (absent)
Nancy Kerns
Councilwoman Beth Petrunoff
(via Zoom)
ALSO PRESENT: Paul Beirnes, Collier County Tourism Director
Colleen Greene, Assistant County Attorney
Buzzy Ford, Tourism Digital & Social Media Coordinator
John Melleky, County Arts & Culture Manager
Amanda Townsend, County Museums Director
4.B.1.a
Packet Pg. 5 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
2
Any persons in need of the verbatim record of the meeting may request a copy of the video
recording from the Collier County Communications and Customer Relations Department or view it
online.
1. Call to Order
Chairman Solis called the meeting to order at 9 a.m.
2. Pledge of Allegiance
The Pledge of Allegiance was recited.
3. Roll Call
A quorum of six was established by those members present in the board room; a seventh member
joined via Zoom.
4. Agenda and Minutes
A. Changes and Approval of Today’s Agenda
(No changes)
Mr. Beirnes said when they get to the partners recap, they will only hit on some of the September
activity due to the hurricane and what’s happened in the past 29 days.
Vice Chairman Hill made a motion to approve the agenda. Second by Ms. Kerns. The motion
passed unanimously, 7-0.
B. Approval of prior TDC Meeting Minutes
Regular Meeting September 26, 2022
Ms. Becker made a motion to approve the September 26, 2022, meeting minutes. Second by Ms.
Kerns. The motion passed unanimously, 7-0.
5. Presentations/Public Comment - (3 minutes each)
A. Destination Recovery Strategy
Mr. Beirnes recapped what occurred since the September meeting:
• Last month, we presented our strategic marketing plan, which may have been the shortest-lived
strategic marketing plan in history, but the reality is it was built with many assumptive strategic
initiatives.
• We have to slightly morph and pivot due to the hurricane, so there won’t be many significant
changes.
• One of our biggest focuses was the need to push on the shoulder seasons, so we have a
foundation that will carry us well.
• Hours after our last meeting, we were putting plastic over our computers due to the hurricane.
• With the approaching storm, we recognized in advance the seriousness of it and reached out to
our global agencies and social media and paused all social media conversations.
• Tonality is everything and we wanted to ensure our strong brand positioning globally was intact.
• The morning after the storm, we deployed our entire CVB staff to get them involved and
integrated within the Emergency Operations Center.
4.B.1.a
Packet Pg. 6 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
3
• Our county is truly blessed by the leadership of everybody involved there, a team led by Dan
Summers.
• The CVB team was spread out and addressed everything from accommodations, meals, ensuring
the National Guard had a place to stay, cots and food.
• Some staff worked out of the Special-Needs Call Center prior to the hurricane to check on
special-needs residents and what they’d need.
Chairman Solis asked if everyone had been to the Emergency Operations Center. If not, you really need
to visit and understand how good the county is at this. He offered to arrange a tour.
Mr. Beirnes said he wasn’t deployed there during COVID. It’s a windowless, massive building that’s
completely self-sufficient, like the NASA launch center on a TV show.
Mr. Beirnes continued detailing what occurred before and after the hurricane:
• Many staff members worked out of the 311 Call Center, which was set up to take the heat off
911 calls. Buzzy spent a lot of time there.
• There were many serious, life-threatening calls that were coming in and some staff were
involved with that on a daily basis.
• He reached out to all the global agencies. People were calling them, looking for information
about what was occurring here because the media was running the same news over and over and
he wanted them to have the latest information.
• Our staff and agencies weren’t posting photos of the destruction.
• We also worked with Lee County because this is a regional recovery and we didn’t want to
position our county in a better light.
• We wanted to ensure visitors knew what really was going on.
• One of our primary necessities after the hurricane was something the TDC approved during the
last meeting, Faneuil Inc.’s Tourism Fulfillment and Call Center Services. The contract specified
that if something happened, we aren’t able to make those calls, so the Call Center is triggered.
The next morning, they took inventory of hotels that were opening, room availability, what the
status was, and how deep the impact was.
• We had first responders imminently arriving at any moment and they needed a place to stay.
• The morning after involved a combination of lack of power and communications, storm surges
impacting service and hotels.
• It was very concerning because when you are in the EOC, there are no windows and you’re only
receiving information.
• The next day, we were only able to reach about 30 properties of 115, which ranged from hotels
to campgrounds, vacation rentals and parking spots for trailers because we didn’t know what we
would need in the days ahead.
• We still make those calls because it’s important and needs change daily. We had to find places
for first responders, FEMA leaders, FPL crews, Florida Park Department and law enforcement
officers, the National Guard, the Sheriff’s Task Force, and Comcast communications task forces.
• As of Saturday night, 74 of those 115 properties are open for business.
• Some hotels and properties aren’t open due to digital lines, WiFi and phone lines not working.
• We’re still trying to evaluate 25 properties. They don’t know when they’ll open and most are
small. The longest could take 90 days.
• 79% of our room inventory is open for business, 14% are unknown or we haven’t been able to
connect with them, 1% of rooms are closed, and 6% are repairing and coming back.
4.B.1.a
Packet Pg. 7 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
4
• We could be at about 86% of our room inventory within the next 45 days.
• The resilience of restaurants that came back quickly was good to see.
• A large amount of sporting events were scheduled for early October, so several immediately
canceled because many were scheduled days or hours after the storm.
• One of our heaviest and most important needs as a CVB and Tourist Development Council is to
make sure the economic impact across the entire destination, the 30,000 full-time tourism
industry employees, can get by.
• Heads and beds is very important, but underlying that is fishing guides, golf, sunset cruises,
restaurants.
• We cannot lose the fiber of what makes the destination succeed in the short-term, a labor force
bleed, and then have to turn it back on.
• FEMA reached out immediately for TSA, transitionary sheltering assistance, with its Disaster
Relief Assistance Center.
• Displaced residents were identified for transitionary assistance through hotels. FEMA doesn’t
share all those numbers with us, the hotels that accept FEMA vouchers.
• As we were making calls to place FPL and law enforcement officers in hotels, we were getting
nearly 0 occupancy for nearly three weeks. That’s changed as hotels are repairing rooms and are
coming back online.
• Sheriff’s task forces have come to relieve some of the first responders that have been working for
a month straight. We were able to find hotels for them.
• We had activities planned that were very, very important, including a major global meeting
planner conference on October 11 in Las Vegas. He asked Amanda, Ms. Cox, to ensure we had a
presence there through the Marriott.
• We also had a trade industry webinar across Canada and it was important that Claudia continued
to have that conversation. She attended and, as a screensaver, she used a photo he took at the
waterline of the beach looking at J.W. Marriott, which looked pristine. It showed we were OK in
the recovery process.
• We also spent a lot of effort on a major event in New York City, Sophisticated Weddings, which
is tied to Fashion Week, a star-studded bridal Fashion Week that’s a media event. We were the
only signature destination featured.
• At IMAX, he gave kudos to Visit Florida for providing support and messaging about our
destination. They conducted daily calls with 66 CVB representatives statewide and also moved
our booth to the front and featured our destination.
• We’ve changed some words on our website to be honest about what’s going on.
• Everybody wants an answer about when season will be back, when contractors will depart and
when rooms will reopen. We’re nearly reaching that point.
• He’s proud of the team and the tourism industry statewide and how collaborative they’ve been
with us.
• This will not be a normal year and we will need to be nimble, navigate and be very cautious in
the tonality for Southwest Florida. He’s certain, despite the hurricane’s depth of impact in Lee
County, that Lee County will come back in time and elevate Southwest Florida.
• With the reconstruction, all of Southwest Florida will be the Riviera of Florida and Lee County
is going to continue to do amazing things.
• Over the long term, this destination is where people come. We have remained in contact with
RSW. The impact of flights coming in and international flights is very fluid and ever-changing,
so we’re having a lot of conversations and activity.
4.B.1.a
Packet Pg. 8 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
5
[Katherine Peterson, of Paradise Advertising, detailed a PowerPoint presentation, “Hurricane
Ian Social Media Strategy.”]
Mr. Beirnes said it’s important to show a humble approach about what we went through. Visit
Florida is promoting all destinations, not just those impacted by Hurricane Ian. But there also will
be a dedicated recovery when the time is right.
Vice Chairman Hill said the message about resiliency and how well we’re rebounding is very
empathetic, but he doesn’t want to send the wrong message that we continue to be a neighborhood on
Fort Myers Beach that continues to struggle and that we are resilient and strong and we’re coming back
more quickly. Most people may realize that. Is there a way to get that across? Does this say that?
Mr. Beirnes said our messaging is elevating that we’re open again. How we say that will probably
change each week. We’re pivoting as rooms open, so there’s an opportunity that is coming. We’re
changing the message daily. But we will definitely increase that. We’re watching beach readiness, water
quality and all that. Beaches are the No. 1 thing tourists come here for and we want to make sure that we
are ready. We can’t promote off the charts today that beaches are wide open, the water is pristine.
Mother Nature is still in the final stages of refining. Things will change over time.
Vice Chairman Hill noted that we’re in a position to be over-budget with TDC revenues. Should we
use some overage toward expediting the beach building process? There’s an emergency fund that we
tapped into. Are we moving as quickly as we can and do we need more funding?
Mr. Beirnes that’s a great question for Coastal Zoning. We’re now in a new year, so the assigned
budget is there to tap. They have been focused on the recovery and the cleanliness of the beaches, but
there’s still a lot of work to do to remove sand that was pushed up. It will take time and multiple sweeps
to ensure storm sediment isn’t underneath the sand. But over the last two weeks, the cleanliness of the
water significantly improved. He will bring that up with Coastal Zoning.
Chairman Solis said that the Friday after the hurricane, he drove from Wiggins Pass down to Clam
Pass. They’re working through the process on how much we will need for beach renourishment. They
have to wait until the end, according to Gary McAlpin (of Coastal Zone Management). The surveying
process is already starting. But they have to wait until it settles down on its own before they start that
process. The beach looks very wide, but a lot of that has to do with the loss of vegetation and dunes.
Staff has a plan. They’re waiting for the beach to settle into what it’s going to be from now on so they
can start that process. That will be forthcoming. They’re going to survey it all. That’s at the top of the
priority list and we should be getting information soon.
Mr. Beirnes said there was a lot of activity last year, including $14 million worth of sand
renourishment, and a lot of dredging. He was upset over the loss of sand and dredging work after the
hurricane.
Mr. Melleky detailed the Arte Viva! celebration of Hispanic arts and culture:
• The yearlong ¡Arte Viva! celebration is supported by the Collier County Board of County
Commissioners and presented by the Naples, Marco Island, Everglades Convention and Visitors
Bureau.
• It puts a spotlight on the rich and vibrant Hispanic culture of our community that will be brought
to life by various non-profit organizations, local restaurants and hospitality partners.
• It will showcase arts from all around the world and the County’s and Southwest Florida’s rich
culture.
4.B.1.a
Packet Pg. 9 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
6
• Arts and culture are vital to all who live, work and visit here. It’s important, especially now, in
terms of recovery, because it’s a way for people to heal and the arts organizations are really
starting to work on that.
• Naples Players had its opening two weeks ago and collected cans, food and other items with a
partner for people hurt by the hurricane.
• Artis-Naples is opening and allowing first responders and others affected by the hurricane to get
tickets to shows between now and year’s end, so it’s a way for the arts to show they’re here for
support.
• The arts and culture sector employs over 9,200 people in Collier County. A subset of that creative
sector is the non-profit arts and cultural organizations, their programs and offerings, which have
an economic impact of over $107 million annually.
• They got together to work on an arts and cultural plan a few years ago. ¡Arte Viva! helps fulfill
one of the main goals of that plan, to establish all of Collier County as a cultural destination,
including the development of a countywide festival.
• We’ve been working collaboratively with arts and cultural organizations to make this a reality.
• ¡Arte Viva! programing will feature visual arts, photography, music, dance and unique
experiences that will take place at various locations throughout the county.
• He thanked the organizations that made it a reality: Artis-Naples, Collier County Museums,
Marco Island Historical Museum, Gulfshore Playhouse, Gulfshore Opera, Marco Island Center
for the Arts, Naples Art Association, Naples Art District, Naples Botanical Garden, Opera Naples,
Naples Players, and our first restaurant, Felipe’s Mexican Taqueria.
• Aspects of the ¡Arte Viva! festival are displayed on the BCC chamber walls, including artwork,
photography, sculptures, events and performances.
• Jamie Butler, managing editor of Gulfshore Life, wrote about ¡Arte Viva! in their new Arts
Guide, writing: “The shining star to me is Collier County’s ¡Arte Viva!, a celebration of Hispanic
arts and culture, with about a dozen of arts organizations participating.”
• This is something that will be important in the coming year to help with our recovery.
Mr. Beirnes noted that he received a message from Naples Botanical Garden that the Stickworks art
weathered the hurricane and looks good. He noted that the Paradise Coast Sports Complex presentation
they are about to hear also will be presented to the BCC.
B. PCSC Presentation [Adrian Moses, general manager of Sports Facilities Companies; Dave
Wasson, marketing manager]
Mr. Moses detailed a PowerPoint presentation and made the following points:
• The Paradise Coast Sports Complex was booked for the past two months and lost events prior to
and after the hurricane. They rebooked some and now it’s back at capacity.
• The past few weekends, they were full to capacity after replacing some tournaments with events.
• Three goals are: local programing and providing the PCSC to the local community; economic
impact through tournaments and traveling events; and providing the PCSCO for cultural events.
• Marissa Baker is at the Oklahoma conference representing Collier County.
• Sports Facilities took over PCSC two months into the fiscal year and worked to try to get 12
months of revenue within a 10-month period but didn’t hit the revenue target we wanted. We
worked extremely hard and got over the $1 million revenue, a huge target for us.
• Sports Facilities maximized events they inherited, so the year-over-year comparison is good.
• From event to event, we ran events with a profit, partly due to our food and beverage department
creating a revenue stream that we’re capitalizing on in our business plan.
4.B.1.a
Packet Pg. 10 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
7
• We want people to know we’re more than a sports complex. We’re a facility driving revenue
from 9 a.m. to 5 p.m., not just in the evenings.
• We made over $1 million in savings year-over-year compared with the previous fiscal year.
• We saw an exponential increase in visitation, partly from the impact and rebound after the
pandemic.
• Credit goes to the marketing team led by Dave and Jackie and our head office, which put
together a robust plan to tell our story, as well as the number of participants, spectators, people
coming to The Cove, using the gym and an increase in general.
• The St. Matthew’s House food drive at PCSC also brought people there. That event was set for
November, but there’s a food drive at the PCSC today that’s expected to feed 400-600 families.
• Many people enjoy The Cove during the weekend for sunset Saturdays. We see that number
increasing as the size of the facility increases with the number of fields.
• There’s still a need for more fields. We had to cancel some games due to summer weather and
we’re at full capacity with the fields we have and will be at full capacity with more fields.
• Collier County Public Middle School Soccer is coming back in January.
• We’ll be introducing more self-operated programming.
• We’ve been working with Collier County Parks & Rec to find gaps in local programing, such as
leagues, adult leagues and sports leagues, so we can provide recreational opportunities.
• We’re continuing to increase our Factory gym usage by bringing in trainers, programs and
classes, such as yoga.
• We’re working with an organization to bring in spin classes and other specialized classes.
• We’re planning on booking tournament events. We’re not just a soccer facility. We showed this
weekend that we can hold football games and we’re focusing on lacrosse and introduced rugby.
• There are some cycling races that are coming.
• Because the hurricane impacted the City of Naples, we will be hosting the Thanksgiving Day
Run, which Gulf Coast Runners usually holds in the city.
• We’ve been able to attract more football events and are working with Steve and his team to
identify the best groups to work with us.
• A huge upcoming event is the FBU nationals in December 2023.
• Many cultural events booked for October were canceled due to the hurricane, including the Shy
Wolf Sanctuary’s annual event, Wolf Fest. More than 1,000 tickets were sold. Although we lost
the opportunity to capitalize on that weekend, that revenue will be realized this fiscal year.
• Our main responsibility is to ensure we meet our financial targets of converting the ancillary
revenue from events.
• If you came to PCSC this weekend, you can purchase all types of food, such as hotdogs,
hamburgers, salads, subs, pizzas. Catering staff comes in and it’s an incredibly important
revenue for us.
• Jeff Walters, our business development director, has regularly brought in sponsorship deals that
are out-of-this-world in terms of revenue. We’re close to announcing the largest sponsorship deal
in Sports Facilities’ history tomorrow.
• Collier County and Marissa Baker have been listening to us and supporting us in a great way and
we now have a robot painter for our fields, which saves a lot of money.
• We now have a place for soccer-goal equipment, which didn’t fit before when we dismantled
goals for football. The county supported us and purchased the correct goals, which are easily
movable when we transition between football and soccer.
• Our landscaping contractor, ABM, which has proven to be incredibly reliable. As we bring sand
volleyball courts online in the next six weeks, that increases the scope of their work, so we’ve
4.B.1.a
Packet Pg. 11 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
8
been working with them to make sure that as the facility grows, their contract’s scope grows and
we’re able to remain within our budget for landscaping.
• We decided not to use an outside vendor for custodial work and are hiring independent
custodians in-house who work for Sports Facilities Companies. That provides additional savings.
• Thinking that fields would be in place, we booked them, but the hurricane created supply-chain
issues and we may not get the fields as soon as we’d hoped.
• We’re also going to have to tell some vendors we have to scale back because of that.
• We’ll do our best to make sure we can accommodate as much as we possibly can.
Ms. Kerns asked if they could use some fields in the City of Naples.
Mr. Moses said Steve has offered to find them other fields, but their games require multiple fields, not
single, and they don’t want to take fields away from other teams. They’re working with Collier County
Parks & Recreation to find fields.
Ms. Cox said their focus on ancillary revenues and sponsorships is very organized. It’s smart that
they’re maximizing sponsorships by following field capacities. Now that everything is so heavily
booked, you’re smart to be turning attention to maximizing the share of wallet from people who were
there and then maximizing sponsorship investments. It’s a great, logical progression
Mr. Moses thanked her, saying there are only so many fields we have, and there’s only so much of a
value for that, so there’s a ceiling. We have to make sure we’re being creative in the way we’re driving
revenue and using the facility. We’re looking forward to sharing the plans we have for the facility with
you and using it in ways that people haven’t thought of.
Ms. Becker thanked him for the report, noting that a report like that isn’t easy to create. You put in a lot
of hours and it’s the first we’ve had like this.
Mr. Moses said he enjoyed doing it and received a lot of support from the team.
Chairman Solis commended him on the huge financial turnaround. It’s impressive.
Mr. Beirnes thanked Adrian for mentioning that Marissa is in Oklahoma, representing the PCSC. The
collaboration over the last year continues to improve daily. The line of communications between the
CVB and the PCSC is phenomenal. Pressed with all the challenges before us, Marissa stepped up and
asked to represent the CVB and sports complex. That shows they’re not only promoting the sports
complex, but other sports opportunities we haven’t thought of to encourage rights holders to come to
Collier County. It’s exciting going forward. This is an opportunity to introduce Steve Quinn because
we’re about a month away from FBU. We want to give Steve an opportunity to showcase it for those
who may not know what FBU involves.
[Mr. Quinn detailed a PowerPoint presentation, Partnership Snapshot & Benefits]
6. Consent Agenda
All matters listed under this agenda item are routine and action will be taken by one motion
without separate discussion on each item. If discussion is desired by a member of the TDC, those
items will be moved from the Consent Agenda and considered separately under New Business or
Old Business.
A. Coastal Zone Management
None
4.B.1.a
Packet Pg. 12 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
9
B. Beach Park Facilities
None
C. Tourism Division
None
7. New Business
A. Recommendation to approve the use of Tourist Development Tax Promotion Funds to
support the Everglades City Triathlon and the Hookem in the Glades Fishing
Tournament for a total of $2,000 and make a finding that this expenditure promotes
tourism.
Mr. Beirnes said this initially came in as part of an Arts and Culture Grant, but it best fit the sports
budget. It’s a small sports event sponsorship. This is a recommendation to approve the use of Tourist
Development Tax Promotion Funds to support the Everglade City Triathlon and a second event, the
Hook’em in the Glades Fishing Tournament, for a total of $2,000, and make the finding that this
expenditure promotes tourism.
This is a great opportunity to help that region through ancillary events. The Everglades City Triathlon
Fun Run will attract 250 entrants and is projected at about 125 rooms for a one-night stay. We are
looking to support this with a $1,000 sponsorship that will impact the Everglades region.
The Hook’em Glades Fishing Tournament, produced by the Lions Foundation of the Everglades, has a
total of 180 entrants and projects about 40 overnight visitors, with 20 hotel-room nights. It’s small in
scope, but is an opportunity to ramp up efforts in Everglades City, which doesn’t have the opportunity to
execute many events. Each event is $1,000, for a total of $2,000.
Vice Chairman Hill moved to recommend approving the use of Tourist Development Tax
Promotion Funds to support the Everglades City Triathlon and the Hook’em in the Glades
Fishing Tournament for a total of $2,000, and found that this expenditure promotes tourism.
Second by Ms. Cox. The motion passed unanimously, 7-0.
Ms. Brock noted that the Community Foundation of Collier County is one of the triathlon
supporters and the fishing tournament supports Everglades City Schools, which is typically
underfunded, especially at the high-school level because it’s based on headcount in the graduating
class, which is between eight and 15 students. To field teams, they often have to use the middle-
school students, so funding is always an issue for the athletic department. That event has solved
their problem and it’s a big event for us.
8. Old Business
None
9. Marketing Partner Reports
These reports (Marketing Partner Reports - Downs & St. Germain Research Group; Paradise
Advertising & Marketing, Inc.; Lou Hammond & Associates; Convention & Visitors Bureau PR
Team; Collier County Tax Collector - tourist tax collections; Miles Partners - Website Analytics,
Digital & Social Media; Book Direct, JackRabbit Systems - online hotel booking systems; County
Museums) are provided to TDC members on a digital link to the County website. The Research
4.B.1.a
Packet Pg. 13 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
10
Data Services report will be presented monthly, and the other reports will be presented at TDC
meetings on an-as-needed basis. TDC members may request a presentation by the marketing
partner representative or by tourism staff at each TDC meeting.
Mr. Beirnes said they won’t be going through the marketing partner report in detail and will be focusing
on roughly two areas. Our Tourist Development Tax collection for the fiscal year came in at a little over
$47 million in collections, a historic high. Our budget target was $29 million when we started the year
and we finished at $47.5 million, which is miraculous.
He worked tirelessly with Chris Johnson. We’ve been squirreling away funds for reserves and that
couldn’t have been more apropos. We’ve had excessive collections, or extra collections, and we have
aggressively tucked away savings in the event that something would come up, so the money is there. We
are prepped very well with funding and some earmarked dollars, but have been cautiously aligned.
We’re very blessed after 2022.
There’s nearly nothing he does without reaching out to Joseph Saint Germain. We are really ingrained
with research and it’s smart marketing to ensure we’re on the right path. He can give insight because he
represents research and many destinations around Florida that went through hurricanes. One of the first
things he asked Joseph to do is to look at what the economic impacts were for the other destinations and
how they fared. The impact was on labor force, but we’re going to rebound well.
Part 1. Marketing Partner Report
A. Downs & St. Germain Research Group – Joseph St. Germain
[Mr. St. Germain detailed a PowerPoint presentation, CVB September 2022 Monthly
Dashboard.]
B. Paradise Advertising
[Presented earlier in the meeting.]
C. Lou Hammond Group – Terry Gallagher
[No presentation]
Part 2. Marketing Partner Reports
D. Collier County Tourist Tax Collections – Paul Beirnes
[Addressed briefly earlier in the meeting]
E. Miles Media – Enriqueta Balandra
[No presentation]
F. Paradise Coast Sports Complex/Sports Facilities Companies – David Wasson, Adrian
Moses
[Addressed earlier in the meeting]
G. County Museums – Amanda Townsend
[Ms. Townsend detailed a PowerPoint presentation, “Collier County Museums – September
Visitors Report”]
Ms. Townsend also detailed how the county museums fared in the hurricane:
4.B.1.a
Packet Pg. 14 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
11
• The Naples Depot museum took in about 2½ feet of water in the front five rooms. It’s a bilevel
building so the back portion was spared. There was significant flooding in the front of the
building. We were able to evacuate all artifacts and didn’t lose any. We did lose casework and
interior building components.
• She commended Collier County Facilities Management for getting there so quickly to help
remove inundated building materials. We’re now waiting until the moisture levels are low
enough that we can put up drywall, which is stacked up and ready to go.
• This wasn’t the Naples Depot’s first hurricane. It was built in 1928, so it’s seen many and will
come back better than ever. We don’t have a reopening date because there’s a lot to be done.
• The Museum of the Everglades did not flood but in the weeks post-storm, we discovered that
even though the water didn’t come in the building, the understructure electrical was inundated,
so we’re assessing that and investigating what needs to be replaced.
• Electrical contractors have been out already, so the Museum of the Everglades is currently
closed. It’s a bit of a blessing because we used the opportunity to have Facilities’ maintenance
crew in for some much-needed work – scraping and painting and other things – taken care of that
have long needed to be addressed. We’re hoping for an early November reopening. That’s
achievable, depending on the availability of electrical conduit contractors and materials.
• All other museums did fairly well. There was some horticultural debris everywhere and bumps
and bruises on some smaller buildings, but nothing that will keep us from serving the public.
[Ms. Townsend then outlined upcoming events, which are on the website.]
10. Council Member Discussion
Ms. Becker reiterated the important of language to counteract people from afar who have been
watching TV, think it’s a mess here and plan a trip elsewhere. As you said, tonality and language
are more important than ever. We’re representatives so we need to delicately say we’re working
hard and we’re almost there.
Ms. Brock said they should inspire local businesses to speak out.
Mr. Beirnes said he had such pride in the days after the hurricane. Tony’s on Third staff showed up, as
well as passionate customers, to do what was needed and roll out the carpet. Tables and chairs were
stacked to dry out. That’s the resiliency and strength that exists in Southwest Florida. Customers said,
“That’s my favorite restaurant and I’m going to help Tony Ridgeway recoup.” That happened in so
many destinations. He’s seen that passion posted for the Turtle Club and many other restaurants. That’s
the resilience and the tonality. That’s the message of “We’re coming back.” That’s part of what
Katherine was talking about, our stories.
We’re going to out and look for those stories. There’s something about a destination that is strong and
resilient and bounces back that makes you an underdog and supporter of those who want to come in. So
we’re going to be very cautious about our tone. We already have resiliency and action on our home
page. We’re telling that story without being forceful or boasting.
Ms. Becker noted that Third Street was hit particularly hard and there’s a hold on all activity,
including the farmers market and Christmas celebration.
Vice Chairman Hill said that’s why he brought up funding. If there’s any way we could help,
we’re in a fortunate position to do that.
4.B.1.a
Packet Pg. 15 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
October 24, 2022
12
Chairman Solis commended CVB employees’ commitment to pitch in when their own families
and homes were being threatened. He said the TDC is vitally important and he joined in 2018.
Since then, the area had Hurricane Irma and we’re wrapping up those FEMA-related audits.
Then there was red tide, the pandemic and now, Hurricane Ian. We’ve only had about six months
without a disaster. Throughout, the TDC was vitally important and conveyed the right message
to keep Collier County at the forefront of tourism, which is vital to our economy. He thanked
everyone for serving on the TDC and said he loved being on the TDC.
Mr. Beirnes noted that Chairman Solis has been a steadfast leader. This is technically his last
meeting. He’s done a great job being our chairman and will be greatly missed.
[Applause]
Vice Chairman Hill thanked him for his professionalism, support of employees and being a
great leader.
Ms. Becker noted that it was Commissioner Solis who asked to be the chairman.
Chairman Solis said it was an honor to serve. This is a very important advisory board. This and
the Planning Commission are the two most important advisory boards the BCC has. Without our
leadership and vision, we could certainly be in the wrong place.
11. Tourism Staff Reports - Director
(Submitted)
12. Detailed Staff Reports
(Submitted)
13. Next Scheduled Meeting Date/Location – 9 a.m. November 28, 2022
Collier County Government Center, Administration Building F, 3rd Floor,
3299 East Tamiami Trail, Naples, Florida 34112
There being no further business for the good of the County, the meeting was adjourned by
order of the Chairman at 11:07 p.m.
COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL
_________________________________
Andy Solis, Chairman
These minutes were approved by the Council on _________________, (choose one) as
presented, _______ or as amended ___________.
4.B.1.a
Packet Pg. 16 Attachment: TDC 10-24-22 DRAFT Minutes (23855 : October 24, 2022 TDC Meeting Minutes)
11/28/2022
EXECUTIVE SUMMARY
Recommendation to authorize expenditures through an Exemption from the Competitive Process to J.W.
Marriott Marco Island for tourism promotional expenses up to $100,500 per year for a five -year period and
to make a finding that this expenditure promotes tourism.
_____________________________________________________________________________________
OBJECTIVE: To provide funding for tourism promotional expenses with the Tourism Division.
CONSIDERATIONS: The J.W. Marriott is our largest group meeting resort property in Collier County, and they
are an important partner in many of our destination marketing and promotional strategies.
We are requesting that the Council approve expenditures, not to exceed $100,500 annually for a period of five
years, to accommodate our ongoing participation in the additional marketing opportunities afforded us. These
opportunities will include, but are not limited to:
• Accommodations and food and beverage for visiting journalists, tour operators, sports event organizers
• Group meeting incentives under the BCC approved RFP Incentive program, group event sponsorships
• Audio Visual equipment rental, off-site event transportation
• CVB Events for Collier County tourism partners
On February 11, 2020, the BCC approved a request to increase the current Exemption from the Competitive
Process not to exceed annual amount from $49,000 to $100,500. That Exemption expires on September 30, 2022.
FISCAL IMPACT: Funding for these J.W. Marriott promotional opportunities and marketing programs are
included in the FY23 Tourism Division budget in Tourist Development Tax supported Tourism Promotion Fund
(184). Funding for FY24 - FY27 will be included in the annual Tourism Division marketing budget request.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Council
at its regularly scheduled meeting on November 28, 2022.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To authorize expenditures through an Exemption from the Competitive Process to J.W.
Marriott Marco Island for tourism promotional expenses up to $100,500 per year for a five-year period and to make
a finding that this expenditure promotes tourism.
Prepared by: Paul Beirnes, Executive Director, Naples, Marco Island, Everglades CVB
ATTACHMENT(S)
1. FY23 Exemption Request 077 signed-JW Marriott (PDF)
7.A
Packet Pg. 17
11/28/2022
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.A
Doc ID: 23893
Item Summary: Recommendation to authorize expenditures through an Exemption from the Competitive Process
to J.W. Marriott Marco Island for tourism promotional expenses up to $100,500 per year for a five-year period and
to make a finding that this expenditure promotes tourism.
Meeting Date: 11/28/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
11/09/2022 12:56 PM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
11/09/2022 12:56 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 11/09/2022 12:57 PM
Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 11/09/2022 1:17 PM
Tourism Paul Beirnes Director Completed 11/09/2022 1:36 PM
Office of Management and Budget Christopher Johnson OMB Completed 11/16/2022 1:44 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 11/16/2022 3:31 PM
County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2022 2:07 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/18/2022 3:53 PM
County Manager's Office Ed Finn Deputy County Manager Completed 11/19/2022 2:33 PM
Tourist Development Council Paul Beirnes Meeting Pending 11/28/2022 9:00 AM
7.A
Packet Pg. 18
Exemptions from the Competitive Process
Revised 06/17/2021
Start End Multi-Year Approval: One year approvalOne time approval
For Procurement Use Only:
Requester Name: Vendor Name:
Division: Item / Service:
Budget Year: Not to Exceed Amount:
(Fiscal Year)
One time purchase: Multiple purchases: Requested
date range:
Is there an agreement
associated with this
Exemption?
Yes No
1. Government Agency/Non-
Profit
2. Registrations/dues/
training
3. Subscriptions/periodicals/
printed materials
4. Advertisements
5. Utility services – subject
to government control
6. Education/academic
programs/trainers, speakers
7. Legal services 8. Purchases required by
grants/gifts
9.Compatibility/proprietary
with current systems
10. Shop estimates on
disassembled equipment
11. Personnel/recruitment
services
12. Works of art for public
display
13. Direct purchases 14. Financial instruments 15. Entertainment services
for County sponsored events
16. Management studies as
directed by County Manager
17. Resolution/BCC direction (Indicate resolution number and approval date):
Description of Purchase:Enter a description of the item(s) items that will be purchased under this exemption.
Purpose: Describe in detail, the purpose of the requested item(s).
Requester: Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director:
Or designee
Signature: Date:
Instructions
The following procurement categories may be eligible for exemption from the competitive process based upon the determination
of the County manager or Designee that approval of such an exemption is in the best interest of the County.
Purchases greater than $50,000 will require final approval by the Board of County Commissioners.
7.A.a
Packet Pg. 19 Attachment: FY23 Exemption Request 077 signed-JW Marriott (23893 : J.W. Marriott Marco Island Tourism Promotional Expenses)
11/28/2022
EXECUTIVE SUMMARY
Recommendation to authorize expenditures through an Exemption from the Competitive Process to Visit
Florida for destination marketing programs for a five-year period in the amount of $150,000 per year and to
make a finding that these expenditures promote tourism.
_____________________________________________________________________________________
OBJECTIVE: To provide destination marketing services to the Tourism Division.
CONSIDERATIONS: Visit Florida is the official destination marketing organization for the state of Florida. They
provide marketing programs, grants, co-op advertising and trade show registrations at a reduced cost to their
partners. The Tourism Division is a member of Visit Florida and as such has ongoing opportunities to participate in
these exclusive marketing opportunities with Visit Florida.
We are requesting that the Council approve expenditures, not to exceed $150,000 annually for a period of five
years, to accommodate our ongoing participation in the additional marketing opportunities afforded us. These
opportunities will include, but are not limited to:
• Domestic and International Trade show participation
• Co-op advertising opportunities both domestic and International to include paid advertising, social media,
digital media, outdoor advertising and brochure distribution
• Tourism Industry educational conferences
• Membership fees
On February 11, 2020, the Board approved a request to increase the current Exemption from the Competitive
Process not to exceed annual amount from $49,000 to $125,000. That Exemption expired on September 30, 2022.
FISCAL IMPACT: Funding for these Visit Florida marketing programs are included in the FY23 Tourism
Division budget in Tourist Development Tax supported Tourism Promotion Fund (184). Funding for FY24 - FY27
will be included in the annual Tourism Division marketing budget request.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary.
ADVISORY BOARD RECOMMENDATION: This item will be presented to the Tourist Development Council
at its regularly scheduled meeting on November 28, 2022.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: To authorize expenditures through an Exemption from the Competitive Process to Visit
Florida for destination marketing programs for a five-year period in the amount of $150,000 per year and to make a
finding that these expenditures promote tourism.
Prepared by: Paul Beirnes, Executive Director, Naples, Marco Island, Everglades CVB
ATTACHMENT(S)
1. FY23 Exemption Request 078 signed-Visit Florida (PDF)
7.B
Packet Pg. 20
11/28/2022
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.B
Doc ID: 23895
Item Summary: Recommendation to authorize expenditures through an Exemption from the Competitive Process
to Visit Florida for destination marketing programs for a five-year period in the amount of $150,000 per year and to
make a finding that these expenditures promote tourism.
Meeting Date: 11/28/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
11/09/2022 1:33 PM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
11/09/2022 1:33 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 11/09/2022 1:34 PM
Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 11/09/2022 2:08 PM
Tourism Paul Beirnes Director Completed 11/09/2022 2:18 PM
Office of Management and Budget Christopher Johnson OMB Completed 11/16/2022 1:48 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 11/18/2022 9:19 AM
County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2022 2:09 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/18/2022 3:46 PM
County Manager's Office Ed Finn Deputy County Manager Completed 11/19/2022 2:31 PM
Tourist Development Council Paul Beirnes Meeting Pending 11/28/2022 9:00 AM
7.B
Packet Pg. 21
Exemptions from the Competitive Process
Revised 06/17/2021
Start End Multi-Year Approval: One year approvalOne time approval
For Procurement Use Only:
Requester Name: Vendor Name:
Division: Item / Service:
Budget Year: Not to Exceed Amount:
(Fiscal Year)
One time purchase: Multiple purchases: Requested
date range:
Is there an agreement
associated with this
Exemption?
Yes No
1. Government Agency/Non-
Profit
2. Registrations/dues/
training
3. Subscriptions/periodicals/
printed materials
4. Advertisements
5. Utility services – subject
to government control
6. Education/academic
programs/trainers, speakers
7. Legal services 8. Purchases required by
grants/gifts
9.Compatibility/proprietary
with current systems
10. Shop estimates on
disassembled equipment
11. Personnel/recruitment
services
12. Works of art for public
display
13. Direct purchases 14. Financial instruments 15. Entertainment services
for County sponsored events
16. Management studies as
directed by County Manager
17. Resolution/BCC direction (Indicate resolution number and approval date):
Description of Purchase:Enter a description of the item(s) items that will be purchased under this exemption.
Purpose: Describe in detail, the purpose of the requested item(s).
Requester: Signature: Date:
Division Director: Signature: Date:
Procurement Strategist: Signature: Date:
Procurement Director:
Or designee
Signature: Date:
Instructions
The following procurement categories may be eligible for exemption from the competitive process based upon the determination
of the County manager or Designee that approval of such an exemption is in the best interest of the County.
Purchases greater than $50,000 will require final approval by the Board of County Commissioners.
7.B.a
Packet Pg. 22 Attachment: FY23 Exemption Request 078 signed-Visit Florida (23895 : Visit Florida Destination Marketing Services)
11/28/2022
EXECUTIVE SUMMARY
Recommendation to award Request for Proposal (“RFP”) 22-8026, “Tourism Sales Representation -
Midwest United States” to Synergy-Connect, LLC and make a finding that this action promotes tourism.
______________________________________________________________________________
OBJECTIVE: To provide tourism sales representation services for the Midwest United States region which
promotes Collier County as a meetings destination.
CONSIDERATIONS: Collier County has been represented in the Midwest region of the United States since 2017.
Presence in this market has been beneficial in bringing group meetings and conventions to Southwest Florida. Over
the course of this term and relationship, the Midwest region remains a leading market of potenti al corporate,
association and group meetings for Collier County. The representation in this market has attracted a myriad of
meeting professionals and decision makers to consider our area for future meetings and conferences via direct sales
initiatives. This can be attributed to sales solicitation and education of meeting professionals and decision makers
about Florida’s Paradise Coast region and our hospitality partners.
The role of the Midwest United States regions representative is an extension o f the Collier County Tourism
Division for all efforts occurring and taking place within the Midwest Region of the US, as well as others assigned
by the CVB Group Sales Supervisor, including but not limited to events in the Midwest and /or those held
throughout the US and elsewhere. Such responsibilities include but not limited to educating planners and their
clients on Collier County hotels, attractions, dining, shopping, beaches, etc.; attending and coordinating trade shows
and events; coordinating site inspections, client events and FAM (familiarization) trips; compiling monthly reports
on all sales calls, tradeshows regional tourism events, sales and media missions and Familiarization Trips (FAMs)
conducted; preparation and presentation of proposed annual marketing plan; and providing lead generation for
group business. The target markets for these calls, sales missions, trade shows and leads will be corporate and
association meeting planners and incentive houses including, but not limited to, those located in Minnesota,
Wisconsin, Illinois, Kansas, Michigan, and Indiana with focus on Minneapolis, Milwaukee, Chicago, Kansas City,
Dearborn, and South Bend. The focus will be on Incentive, Corporate and Luxury markets.
On July 29, 2022, the Procurement Services Division released notices of Request for Proposal NO. 22-8026 for
Tourism Sales Representation - Midwest United States, and one (1) responsive and responsible proposal was
received by the September 14, 2022 deadline as summarized below:
The solicitation was extended for an additional two (2) week period. Vendor outreach was conducted during the
extension period to increase competition.
The Selection Committee met on October 18, 2022, and after review of the proposal and deliberation, the
Committee evaluated and ranked the firm as shown below. The Committee determined that oral presentations were
not required. Staff is recommending award to the top-ranked firm, Synergy-Connect, LLC. SYNERGY-
CONNECT, LLC’s team has over 20 years of experience in the tourism hospitality industry and is also the current
provider of Tourism Sales Representation - Midwest United States for Collier County.
Company
Name
City County State/Country Final
Ranking
Responsive/Responsible
Synergy-
Connect, LLC
Halland
ale
Beach
Miami-
Dade
Florida, US 1 Yes/Yes
This agreement will replace existing Agreement #17-7120 with Synergy-Connect LLC, which runs through
September 30, 2022.
FISCAL IMPACT: Funds for marketing services are provided annually within the Tourist Development Tax
supported Tourism Promotion Fund (184) budget. The projected contract spend is $109,000 annually for Midwest
7.C
Packet Pg. 23
11/28/2022
Region United States market.
GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive
Summary
ADVISORY COMMITTEE RECOMMENDATION: The recommendation will be presented to the Tourist
Development Council during the regularly scheduled meeting on November 28, 2022
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for
approval. - CMG
RECOMMENDATION: That the Board award Request for Proposal 22-8026, “Tourism Sales Representation -
Midwest United States” to Synergy-Connect, LLC, and make a finding that this action promotes tourism.
Prepared by: Paul Beirnes, Tourism Division
ATTACHMENT(S)
1. 22-8026 Synergy Connect Proposal (PDF)
2. Midwest Tourism Rep Official 22-8026 Solicitation (PDF)
3. 22-8026 Notice of Recommended Award (PDF)
7.C
Packet Pg. 24
11/28/2022
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 7.C
Doc ID: 23931
Item Summary: Recommendation to award Request for Proposal (“RFP”) 22-8026, “Tourism Sales
Representation – Midwest United States” to Synergy-Connect, LLC and make a finding that this action promotes
tourism.
Meeting Date: 11/28/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
11/14/2022 2:06 PM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
11/14/2022 2:06 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 11/14/2022 2:07 PM
Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 11/15/2022 7:54 AM
Tourism Paul Beirnes Director Completed 11/15/2022 10:14 PM
Office of Management and Budget Christopher Johnson OMB Completed 11/16/2022 1:46 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 11/18/2022 9:01 AM
County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2022 2:08 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/18/2022 3:32 PM
County Manager's Office Ed Finn Deputy County Manager Completed 11/19/2022 2:32 PM
Tourist Development Council Paul Beirnes Meeting Pending 11/28/2022 9:00 AM
7.C
Packet Pg. 25
1
Proposal for:
Naples, Marco Island, Everglades Convention & Visitors Burau (CVB)
Solicitation 22-8026
Tourism Sales Representation –Midwest United States
7.C.a
Packet Pg. 26 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Table of Contents
2
1. Cover Letter / Management Summary……………….3-7
2. Certified Woman / Minority Business Enterprise..8-9
3. Cost of Services.................................................10-11
4. Solution to County Requirements.....................12-36
5. Experience and Capacity of Firm.......................37-47
6. Specialized Expertise of Team Members..........48-53
7. Local Vendor.....................................................54 -55
8. Forms...............................................................56-76
7.C.a
Packet Pg. 27 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Criteria No. 1
Cover Letter
Management Summary
3
7.C.a
Packet Pg. 28 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
August 29,2022
Barbara Lance
Procurement strategist
Collier county Procurement Services Division
3295 Tamiami Trail East, Bldg C-2
Naples, Florida 34112
(239) 252-8998
Barbara.Lance@colliercountyfl.Gov
Dear Ms. Lance, County Manager and SelecPon CommiQee,
Thank you for the opportunity to submit a proposal for your Collier County Tourism Sales
RepresentaPon in the Midwest United States. It has been wonderful working with the Paradise
Coast CVB for almost 5 years now and we look forward to conPnued collaboraPon.
Synergy-Connect is a North American sales and markePng firm, offering desPnaPon sales
representaPon for amazing desPnaPons through their CVBs and DMCs. We currently represent
Naples Marco Island Everglades CVB and the Curaçao Tourist Board, as well as a network of
independent LaPn American DMCs through our LaPnPlus DMC Group.
Synergy-Connect has established flexible B2B travel and tourism strategies and understands the
needs of the North American meePng and event planner. Our approach to sales representaPon
is unique. We truly embrace the brand from our clients (CVBs or DMOs) and focus on their
parPcular needs, to develop a customized sales & markePng plan that will help them achieve
their market goals.
We are an extension of your sales team for in -market Business Development, both proacPvely,
as well as by request. From parPcipaPon in specialized trade shows, to sales calls to key
accounts, we maximize your budget and resources to achieve your goals. We have successfully
performed the following sales and markePng services in market and beyond, including but not
limited to:
•AQend industry tradeshows (coordinate appointments, booth materials and registraPons)
•ProspecPng and Lead generaPon for the desPnaPons (RFPs)
•Sales presentaPons (in person and webinars)
•Coordinate site inspecPons, client events and FAM (familiarizaPon) trips
•Conduct sales missions (our business is B2B and target accounts/buyers include third party
meePng planners, direct corporate buyers, incenPve houses, Travel agencies and
AssociaPons who can book groups in our desPnaPons)
•Social media engagement (LinkedIn, FB, IG)
•Create an acPon plan to determined how our team will collaborate with your team, to reach
your goals and posiPon your Brand in the Midwest market
We have some examples of these completed projects throughout the proposal for your review.
4
7.C.a
Packet Pg. 29 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Our Strengths:
•STRATEGY: We understand that one single approach doesn’t fit all. We analyze our clients to
learn their strengths and weaknesses along with their challenges and opportunities in order
to craft a unique strategy that will work for each.
•EXPERIENCE: Our team has over 60 years of combined experience selling multiple
destinations and in the luxury market.
•ACCESSIBILITY: Our team is in Chicago and Florida, thus making it easily accessible to
conduct in market activities and travel to see our clients.
•MEMBERSHIPS: One of the many advantages of being in Chicago is our membership with
Destination Reps which allows us to participate in strategic events and client presentations
at a fraction of the cost and maximize resources and budget, exclusively for Midwest based
reps. We also have access to a great number of top accounts in the vicinity and access to
many networking events through locally based industry associations.
•FLEXIBILITY: We have virtual offices so the world is our oyster –we were doing zoom
presentations before this became popular during the pandemic. We quickly pivoted to
adapt our tactics to the situation.
•DATABASE: An up to date and growing database of currently active meetings and incentive
planners from a wide variety of industries in the Americas. Business insight and qualifiers
allow for us to tailor make our strategic plans.
•RELATIONSHIPS: We are proud of connections with the main decision makers in our
industry as well as our professional reputation, especially in the Midwest, where we all have
a proven record of success stories, demonstrating how relationships can impact business
results.
•EXCLUSIVITY: While we represent different clients, we only contract one client per
Destination, and make sure there is no conflict of interest even among different
Destinations.
•VALUE: Our unique concept of Boutique representation services works best for clients
looking to get more for less, which is something we are able to achieve through
collaboration.
We appreciate your time and are delighted to present the enclosed proposal for your
review. Looking forward to collaborating and continuing to work with your amazing
destination.
Sincerely,
Maura Dominguez-Zhang
Managing Partner
SYNERGY-CONNECT,LLC
maura@synergy-connect.us |www.synergy-connect.us
786-409-1648 5
7.C.a
Packet Pg. 30 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
SYNERGY-CONNECT,is a
collaboration by a team of
seasoned Sales &Marketing
professionals with a shared
passion for luxury travel and
emerging Destinations.We
put together our collective
experiences,relationships,
and skills,to connect North
American clients with the best
providers and destinations.
6
We believe in
“synergy”, because we
know that we work
smarter together. Our
team is not limited by
geographical
boundaries; we use our
talents, as well as our
collective resources
and relationships, to
reach our target clients
and influence their
decisions.
We believe in our
clients: We carefully
select our Brands
based on their unique
proposition, business
potential, and
feasibility.
We believe in
partnership:We
partner with several
stakeholders to deliver
results beyond
expecta@ons,
maximizing resources
available and achieving
collabora@on among
non-compe@tors.
We believe we must
give back: To our
clients, to our industry
and to our planet. We
support people and
planet (our
sustainability policy is
available upon request
and we are proud
members of ECPAT's
the Code to end
human trafficking in
the evens industry).
| our values 7.C.a
Packet Pg. 31 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
| our clients
7
7.C.a
Packet Pg. 32 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Criteria No. 2
Certified Woman
Minority Business Enterprise
8
7.C.a
Packet Pg. 33 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Certified
Woman
Minority
Business
Enterprise
•Synergy-Connect recently submitted the
application with the Florida Department of
Management Service, Office of Supplier
Diversity for a Certified Woman and Minority
Business Enterprise.
•Both founders and managing partners of
Synergy-Connect are minority women who
passionately support diversity, inclusion and
equality in business and in our industry.
•We will be happy to update our certification
status with the county as soon as it is finalized.
9
7.C.a
Packet Pg. 34 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Criteria No. 3
•Cost of Services
10
7.C.a
Packet Pg. 35 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Cost of Services
11
Item #Description Annual Price Not-to-Exceed
1 Midwest Sales Representation $ 62,000.00
2 Sales Missions $ 12,000.00
3 Trade Show Registration $ 25,000.00
4 Additional Reimbursable Expenses $ 10,000.00*
TOTAL $ 109,000.00
| Cost of Services
*Reimbursable expenses are estimated and
will be variable –based on county’s approval
7.C.a
Packet Pg. 36 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Criteria No. 4
•Solution to County Requirements
12
7.C.a
Packet Pg. 37 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
UNDERSTANDING THE CLIENT'S NEEDS:
•We spend time nurturing relationships with our Planners by keeping in constant
contact and knowing what is going on with their clients internally.
•We connect and follow up on a regular basis via email, calls, lunch/dinner
appointments, and pop in visits.
•We remain engaged with our clients and we always know what meetings/ programs
are in the pipeline
•We spend time listening and understanding our clients’ needs and what they are
looking for in a destination for each program.
•Not every program will be a good fit so we filter out the ones that have the most
potential to book and position the destination to best meet their needs.
•We understand the requirements of different types of clients, including Insurance,
Association Board Meetings, third party planners including HB, ConferenceDirect, HPN,
and our Midwest incentive houses. From the types of clients they each focus on, to
their sourcing methods and proposal formats.
•We also know the importance of timely follow up, as in many cases our third party
clients will be in a bid situation themselves.
13
SYNERGY-CONNECT | Tab II, SolutionsOur Philosophy on targeting various meeting planners
with varying types of clients.
UNDERSTANDING THE PRODUCT:
•We position ourselves as experts on the Destination and engage planners with updates on latest
happenings on the destination
•By Spending time getting to know the properties, attractions and any unique offerings of the destination
overall.
•We spend time learning and understanding any challenges so that we can learn how to sell around them and create opportunities out of them.
•We maintain clear and open lines of communication with the County and destination partners on a
regular basis
| our philosophy 7.C.a
Packet Pg. 38 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
14
Synergy-Connect representatives
develop a plan to help your brand grow in the designated market.
Synergy-Connect representa;ves
proac;vely implement business development tac;cs to secure leads
and business for your Des;na;on
based on agreed goals, strategies
and targets.
Synergy-Connect representatives
attend local, regional and nationwide events on your behalf,
and in conjunction with other non-
competing clients, to maximize your
resources.
Synergy-Connect partners with Key
accounts, helping to negotiate preferred agreements, and support
client marketing endeavors (i.e.Maritz).
Synergy-connect organizes sales
missions and webinars with key
accounts. We recommend at least a
quarterly sales mission in order to introduce your company and
increase exposure in key markets (i.e.Midwest and East Coast).
Synergy-Connect leverages the
relationships, buying power and collaboration with other clients to
provide access to events at a lower cost.
Synergy-Connect assists with
dedicated email marketing to
promote your company among our
client data base (and through our
strategic partners to reach a wider
audience). These efforts are
quarterly, or as needed.
Synergy-Connect promotes the
destination brand using social media
(LinkedIn is the main go-to platform
for MICE business).
Synergy-Connect assists with lead
generation and follow up to assist closing business for the destination.
Synergy-Connect assists and
coordinates site visits and FAM opportuni;es to the des;na;on.
The number and size of FAMs will be
organized based on budget provided
by the CVB.
Our team works on behalf of your Brand and is accountable for
lead generation. Based on our current capabilities, we can
help Collier County expand its outreach in the Midwest.
| our approach & strategy 7.C.a
Packet Pg. 39 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
How Synergy-Connect intends to meet each of the County’s
requirements in the RFP’s Detailed Scope of Work
15
Assist CVB Group Sales to coordinate meeting planner or meetings market journalist familiarization tours of the
destination.
•Synergy-Connect works with the CVB manager to coordinate FAM Trips targeting Midwest corporate,
Association and incentive group planners.
•We have helped all of our clients with successful FAMs and will continue to do so. FAM’s are one of the most
effective ways to showcase the destination to potential buyers.
•We recommend smaller groups and partnering with the hotels to find a time that suits them best when they
can dedicate the time and resources to showcase the destination in the best light.
•There are now some well-known MICE influencers (meeting planners) who have become well known on
LinkedIn and social media during the pandemic, as they were either working nomads or providing others with
advice on travel and more. We suggest inviting this segment on an individual basis to post and blog to their
followers.
Educate planners and their clients on Collier County hotels, attractions, dining, shopping, beaches, etc.
•We are passionate about educaJng our clients on amazing desJnaJons such as Naples, Marco Island and the
Everglades. We believe that before a client even considers a hotel, they must be sold on the desJnaJon first.
The client must realize the benefits of taking their business to the desJnaJon first and foremost. Although
Naples is a well-established desJnaJon, someJmes clients forget or simply are not aware of the potenJal
aNracJons, tours, hotels, culinary scene, or local gems of a desJnaJon. We are constantly thinking outside the box and trying to engage local partners who may not be so involved with the groups market, to get involved
and offer alternaJves that planners (and even the suppliers themselves) did not think possible.
•We will prospect and host webinars to educate planners on the desJnaJon. These webinars will be in an “open
house” invite format and may have a featured hotel with a giveaway to aNract planners to join. Another idea is
to feature an educaJonal subject that would be of interest to the planners.
•In addiJon to sales calls and virtual presentaJons, we use our social media influence on LinkedIn, Facebook and
other networks to highlight features of the desJnaJon and overcome common objecJons.
Maintain a calendar of sales missions, tradeshows and group contact solicitations and share at least monthly with
CVB group sales supervisor.
•We keep a shared calendar of sales missions, tradeshows and solicitations via Google Docs and/or Dropbox (or
the preferred format for the CVB). This will be a live, ongoing document that is updated on a regular basis for
the CVB. We also track costs to ensure we are staying within budget and allocate resources accordingly.
Attend and coordinate trade show as assigned by the CVB Group Sales Supervisor, including but not limited to
events in the Midwest and/or those held throughout the US and elsewhere.
•We are an extension of your sales team and we are available for any kind of activities in market and beyond.
We are at the designated trade shows and handle client meetings and networking events. The sales reps will
coordinate appointments, booth materials and registrations from beginning to end.
•Having someone in market in Chicago also provides opportunities that the CVB would not otherwise have, such
as access to exclusive events in the area and membership with Destination Reps (only Midwest representatives
that reside in the Midwest are eligible for membership and benefits of attending their events).
•Our team of representatives have the capabilities to attend multiple events simultaneously in different
locations. We also expand your reach by participating in events with other clients and destinations, as
opportunities tend to come up when we introduce our portfolio.
| Scope of work 7.C.a
Packet Pg. 40 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
16
• Compile monthly reports on all sales calls, trade shows, regional tourism events, sales and media missions and
familiarization trips (FAMs) completed.
•We follow CVB guidelines on all reports and submit in a Jmely fashion. We also keep a live and evolving database
of all aNendees from the shows we have aNended, thus growing our audience for the CVB. These reports include
aNendance at regional MPI, SITE, FICP, PCMA and other regional events.
• Make sales presentations to Midwest planner groups, incentive houses, meeting services companies to encourage
them to bring their meetings, group functions, Incentive trips and reunions to Collier County.
•This is one of our biggest strengths; we make great, tailor-made presentations focused on each client’s needs.
We ask a lot of questions to ensure we address their questions and concerns. Whether in person or virtual, we
have the capabilities to educate and generate interest in the destination, from our experienced sales team to the
technology required to make an impact.
•Our clients include third party meeting planners, association planners, direct corporate buyers, incentive houses.
•We position Naples as an upscale beach, sun, nature, active, artsy, foodie destination for a wide range of
demographics.
• Coordinate monthly meetings with CVB Group Sales Supervisor on a rotating location basis or by phone to discuss
important tourism issues. Those topics would include sales call reports and results, suggested promotions,
advertising, digital and social media strategies to reach group meeting planners on future or repeat business.
•We have weekly scheduled zoom calls (sometimes more frequent) with the CVB to discuss any news, travel,
marketing, RFPs, site inspections an any other important business pertaining to the destination. In addition, this
is a great exercise to evaluate our strategies and make changes as needed.
•We often brainstorm and bounce ideas for future promotions, ads and social media initiatives. We believe in
collaboration and communication,therefore, we will always keep in contact when there is an opportunity for
Collier County.
• Contractor will prepare and present to the County, attention Tourism Director, a proposed annual marketing plan
which will be provided by the contracted person at the same total compensation amount for time and out of pocket
expenditures for these services for the initial three-year term of the contract.
•We consult with the CVB Group Sales Supervisor, contribute to the marketing summits and prepare a detailed
marketing plan which lists in detail our strategies, set goals and actions for the year, in order to support
sustainable growth year over year.
| Scope of work 7.C.a
Packet Pg. 41 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
17
• Store and distribute CVB promotional materials and sales collateral as provided by Collier area tourism partners,
and specialty items provided by the County Tourism Division. These materials would include CVB Visitor Guide, Golf
Guide, Meeting Planner Guides, tri-fold destination brochures in different languages, Visitor Maps, power point
presentations, logos, stationery, and website information.
We keep and distribute promotional materials and sales collateral stored for use during tradeshows,
presentations and sales calls in all of our locations.
• Review content of tourism publications for accuracy.
We are sales and marketing experts that will be happy to provide a “second” set of eyes and advise on any edits
necessary to ensure the destination’s message is accurate in all mediums. We have provided assistance with
newsletters, reviewed website and marketing materials for the CVB in the past.
Present estimates to CVB in advance for pre-approval of out-of-pocket expenses for travel and other sales activity
expenses. These expenses would be limited to the following annual totals: $12,000 for sales missions averaging
one per quarter at up to $3,000 each / $25,000 for Trade Show registrations., hotel, transportation, Registrations
for trade shows will be paid directly by the CVB. All other out of pocket expenses will be reimbursed to the
Contractor after presentation to the Group Sales Supervisor. Pursuant to the Resolution for Tourism Travel No. 2013-274, for persons conducting official tourism business, reimbursables to include, but not limited to travel
costs such as air fare, accommodations/lodging and meals.
•We follow the county guidelines for reporting and expenses.
• Contractor will make cold calls and provide lead generation for group business and follow up reports and leads
monthly to CVB group sales supervisor.
•We first target our clients whom we know have business for Florida and/or beach desJnaJons. Simultaneously,
we send e-blasts and make prospecJng calls targeJng our database to uncover new potenJal business. We have
also held phone-blitzes in the past to generate new leads. And we are excellent networkers and prospecJng on
LinkedIn, where our network of connecJons keeps growing.
| Scope of work 7.C.a
Packet Pg. 42 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
18
SYNERGY-CONNECT | Tab II, SolutionsContractor will generate a minimum of eight (8) RFP’s (Request for Proposal) from clients for future groups/meetings per
month at a 10% conversion to definite goal, as we have no involvement in hotel’s willingness to bid or the contracting
process. The target markets for these calls, sales missions, trade shows and leads will be corporate and association
meeting planners and incentive houses including, but not limited to, those located in Minnesota, Wisconsin, Illinois,
Kansas, Michigan, and Indiana with focus on Minneapolis, Milwaukee, Chicago, Kansas City, Dearborn, and South Bend.
The focus will be on Incentive, Corporate and Luxury markets.
Based on visitor information from Visit Florida and Paradise Ad agency, the largest opportunity for Collier County is in the
Midwest market.Although the Midwest has seen an increase in activity since we came on board, it is still seen as an
emerging market for the destination.
Midwest Demographics -Meeting and Incentive Planners (male and female).25 -75 age group. There are many
planners that have been in the incentive industry for a long time and have established companies that they are now
passing on to their families and their kids are starting to run the company.There are also a lot of young leaders and
millenials in this field, which are growing into leadership positions in the top incentive houses and throughout meeting and event planning firms. The landscape has certainly changed with the pandemic.
In addition to working with the highest producing areas, we will target growth and emerging markets, secondary cities with direct flights.
We continue to see a lot of opportunity in the Luxury corporate and incentive market for this destination. Our clients are
always excited to learn what is new and to bring their programs to Collier County. Our sales calls and prospecting
efforts are focused on lead generation and conversion. Since the destination has been exceeding occupancy and ADR
targets with leisure travelers the last couple of years, group clients have encountered challenges with availability and
getting the group rates they were used to in the past, which may have an impact on conversion. There is an ongoing
education on our part and also assuring planners to continue looking at alternate dates to find availability for their
programs. We believe that inventory coming in and international borders opening is increasing competition and may
help overcome this challenge.
Contractor will organize a minimum of six (6) planner site visits per year of the destination with coordination and support
from the CVB sales staff, taking into consideration seasonal restrictions which are determined by a number of variables,
such as time of year (peak season), occupancy rates, and hotels’ ability to accommodate clients for a site visit.
Through our lead generation we encourage clients to visit Collier County. We coordinate site visit agendas and support
CVB sales staff on communication and arrangements.
Contractor will provide their own in market office spaces and computers/office equipment, computer network and
professional email address, telephone, fax and copy machine for their use. These services will be provided at no addiVonal cost to the County.
Synergy-Connect is an innovative company with virtual offices in Chicago and Florida. We are fully equipped to work from
anywhere with our cloud-based systems. We provide our own computers, iPads for presentations, phone, email and any
other resources essential to our jobs functions.
Contractor will provide forty (40) hours per month of contracted services as recorded in a time log and reported monthly
by the tenth of the month following the activity.
We follow the county’s guidelines for reporting in a timely fashion. Our team often provides additional hours needed to
complete tasks at no additional charge.
Contractor will provide their own insurance at their own expense in compliance with Collier County’s insurance
requirements.
Synergy-Connect meets the county’s requirements of General Liability and Professional Liability insurance and we have a
Worker’s Comp exemption. We are happy to provide insurance certificates and other supporting documents at your
request.
| Scope of work 7.C.a
Packet Pg. 43 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
DOMINICAN REPUBLIC:
•Positioned the Dominican Republic as the Leading Destination in the Caribbean in the US Midwest.
•Developed multiple partnerships and alliance with US Tour Operators and consortia,for more
than 30%of increase business in the first two years,and average annual growth of 20%from
2009-2015.(Statistics and production reports available upon request).
•Focused on the Luxury market,and strong advocate for sustainable tourism,negotiated
agreements with Virtuoso and other luxury networks and work closely with top producing
agencies,while attending Virtuoso Travel Week for 5 consecutive years.
•Pioneered the development of the meetings and incentives segment for the Dominican Republic
in the USA,and became widely known among industry leaders,incentive buyers,and corporate
clients.
•Awarded every single year,for transparency and excellence in financial performance,by the
Ministry of Tourism of the Dominican Republic Leadership.
•Awarded as Partner of the year with Classic Vacations &Expedia,Member of the Year with SITE in
2014,Recognized among 25 Young Women of Success by the most prestigious magazine in the
Dominican Republic,(Revista Mercado 2012),and 2016 Smart Woman in the Meeting Industry by
Smart Meetings Magazine.
19
Sample work product completed for a similar client on
tourism representation experience
CURACAO:
•Provided the Curacao Tourist Board with multiple opportunities for exposure in the North
American market
•Positioned Curacao as one of the top emerging destinations in the Caribbean
•Participation in FAMs for top incentive houses and Midwest clients (i.e.Viktor incentives took
their Viktor Experience client event to the destination in 2015,where unique destination
experiences,venues and hotels were highlighted and featured to their top 25 clients)
•The Viktor Experience included pre/post destination marketing to not only the 25 attendees,but
to the entire Viktor client network through creative email campaigns and mailed gift/invitations
igniting curiosity for the destination.This event yielded multiple RFPs and 2 definite bookings for
the destination
•In addition,we positioned special events happening in the destination to create innovative client
experiences –for instance,the annual Curacao North Sea Jazz Fest was a phenomenal event
where we created an intimate VIP FAM with up to 10 clients,hotel and destination site
inspections through experiential events,unique activities and VIP concert experience.This
became a yearly FAM for the destination.Other destination events that we leveraged were:
Curacao Swim Week,Carnival and Taste of Curacao
•Provided Curacao with exposure and the opportunity to host multiple SITE MICE events in the
destination
| Sample work 7.C.a
Packet Pg. 44 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
20
SITE Crystal Award 2020 Winner
Colombia en Colores
Considered the highest honor in the incentive travel industry,
the Society for Incentive Travel Excellence’s Crystal Awards
recognize creative, practical and truly memorable incentive
programs that not only keep employees engaged, but also
drive business results and improve the bottom line.
Award:Excellence in Incentive Travel: Latin America & Caribbean
Winner:Colombia En Colores DMC (Client of Synergy-Connect’s LatinPlus DMC Group)
Program Name:The Green Gold Destination:Colombia
Colombia en Colores (CEC) is a client of Synergy-Connect’s LatinPlus DMC Group since
2019. Being an independent unknown DMC in an emerging travel destination with some
perception challenges, CEC engaged our company to represent them in the North
American market. In addition to attending trade shows on their behalf, lead generation,
business development, hosting presentations to key accounts and organizing FAMs to the
destination, we also assisted with producing numerous virtual events for them and
significant marketing to grow their brand.
With the success from these campaigns, we earned CEC’s trust and they relied on our
company to fulfil their award application submission. We redacted the narrative and
guided CEC through every step of creating the most attractive package for award
consideration.
The SITE Crystal Award is highly coveted by suppliers and destinations due to the
noteworthy brand exposure and marketing obtained as a result, not to mention the
bragging rights. We jokingly call this “the award that keeps on giving”, as its PR and
marketing shelf life is long-lasting. Colombia en Colores has certainly benefited from this
timeless brand recognition. Following are links to some of the articles and video featuring
CEC:
Forbes Colombia | Exhibit City News | Motivate Blog | Northstar Meetings
Award Video
| Sample work 7.C.a
Packet Pg. 45 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
21
Sales Missions
| Sample work 7.C.a
Packet Pg. 46 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
22
| Sample work
Campaign analytics
7.C.a
Packet Pg. 47 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Virtual Events
| Sample work 7.C.a
Packet Pg. 48 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
SITE All Nite Conference 2021
Wellness Sponsorship
•Synergy-Connect presented the opportunity for the Paradise
Coast CVB to be a featured wellness Sponsor during the Virtual
conference in 2021.
•The event was livestreamed and watched by thousands of SITE
members as well as the meetings and incentive community
around the globe.
•We organized the video shoot with the help of the CVB associates
•Our managing partner Maura Zhang led the yoga and breathwork,
as she is a certified yoga instructor
•The video positioned the destination as a wellness destination
and featured the breathtaking backdrop/location of the JW
Marriott Marco Island.
24
7.C.a
Packet Pg. 49 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Trade Shows FY23
25
INDUSTRY EVENT DATE
Destination Reps Celebration October 6, 2022
IMEX October 11 -13, 2022
Retreats Resources SE Roadshow November 1 -4, 2022
GPS Midwest Tradeshows November 9 -10, 2022
SITE Holly Trolley November 29, 2022
Holiday Showcase December 1, 2022
SITE Minnesota Holiday Event December 7, 2022
HPN Annual Partner Conference November 14 -17, 2022
FICP Annual Conference November 13 -16, 2022
PCMA Convening Leaders January 8 -11, 2023
SITE Global Conference February 17 -20, 2023
IRF June 4 -7, 2023
MPI WEC June 2023
ASAE August 5 -8, 2023
Maritz Next & Event August 2023
HB ABC TBD
ConferenceDirect APM TBD
Sample work 7.C.a
Packet Pg. 50 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
26
SYNERGY-CONNECT |
Our office was located in Chicago and it was important to remotely educate our meetings clients
about our destination. Once they had a better understanding of our destination, its location, hotels
and resorts, and convention center, we felt our clients would be more comfortable booking their
meetings and conventions. Our goal in both cases was to “bring our destination” to our
presentations. We wanted our clients to have a hands-on experience of what we had to offer.
WEST COAST DESTINATION:
•In the first case, we represented a Sonoma County destination. The county is known for its
production of world-renowned wines which many meeting clients wished to incorporate as an
activity during their meeting.
•Our office secured client presentations throughout the Midwest with Corporate, Association,
Incentive and Third-party Meeting planning departments and brought a “Taste of the County”
along with us.
•To implement this, we hired a Sommelier to educate our clients about wine. She discussed pairing
with food for their events, distinguishing traits for wine varietals and examples of group events in
the county. In many cases we brought wine in for the presentation and clients were able to taste
the highlights of each wine. In addition to our presentation, this activity provided excellent wine
education for any future events and created many long-lasting relationships.
•The presentations were a hit and very well attended with entire meeting departments attending.
We also hosted luncheons and dinners with the same sort of education. As each County wine was
served with the meal, we tried to give a visual of where the wineries were located and
hotels/resorts in each area. Our events were always well-attended and we did not experience
many cancellations.
SOUTHWEST DESTINATION:
•In the second case, our office represented the Palm Springs CVB in a Southwest Destination.
•We wanted to bring a bit of that destination to our presentations in the Midwest.
•Wellness and Mindfulness activities are very popular in this destination, so our office set up
destination presentations and hired a healing practitioner who specialized in reading Chakras.
After presenting all of the key areas of our destination, the healing practitioner gave a Chakra
tutorial and typically read a couple of our clients at each event. Needless to say, this was a hit.
•After one presentation, we had a very large client reach out to us for a site inspection which was a
huge win since they only choose one new destination a year.
Increasing awareness and event attendance with
interactive presentations
| Sample “breakthrough” &
innovative approach
7.C.a
Packet Pg. 51 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
We came up with ways to stay connected with our meeting and
event planners virtually.At the beginning of the statewide
mandatory quarantine, we opted to give our clients time for
themselves and their families, offering periodic messages of hope
until we could meet again.When the destination entered Phase 1 of
re-opening, we began to showcase travel updates on the destination
to keep everyone informed, so they could assist their internal clients
with re-bookings and planning for future events.
We also introduced live experiences from our partners that were
open and could provide virtual site visits, education and
entertainment for those at home.These experiences gave our clients
a glimpse into how the destination was evolving, what protocols
were in-place, what’s new and also an opportunity to discover ideas
and locations they may not be familiar with.We aimed to indulge
our clients with sensory experiences that may bring a little joy and
positive inspiration during uncertain times.
27
Virtual Site Visits
•Following are examples of virtual events we hosted and produced
along with destination partners to promote and market the
destination when travel and in-person events were still on hold.
•We quickly pivoted to virtual and hybrid events and amped up our
digital marketing capabilities. Always following CVB guidelines and
messaging.
| Sample breakthrough &
innovative approach
7.C.a
Packet Pg. 52 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Virtual Site Visits
28
In May 2020, we partnered with Blue Zones Project of Southwest Florida (a
community well-being improvement initiative) and Spa Wellness Events to
provide an educational well-being virtual experience with an At-Home Spa
Facial.Our clients were invited to join us for a Spa quality facial led by the team
at Spa Wellness Events, substituting professional products for natural ingredients
that can be found in their pantry and refrigerator.We created this event to
pamper our clients a bit while providing education on wellness and self-care,
which our destination is so well known for.The Paradise Coast is known as one of
the happiest, healthiest communities in the U.S.so this was very apropos.
| Sample breakthrough &
innovative approach
7.C.a
Packet Pg. 53 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
29
Campaign analytics
| Sample breakthrough &
innovative approach
7.C.a
Packet Pg. 54 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
30
Y O U A R E I N V I T E D T O S A I L W I T H U S O N A N E X C L U S I V E G U I D E D S I G H T S E E I N G
T O U R O F N A P L E S O N B O A R D T H E M I S S N A P L E S C A T A M A R A N A N D L E A R N T H E
L A T E S T D E S T I N A T I O N U P D A T E S F R O M F L O R I D A 'S P A R A D I S E C O A S T C V B
J U N E 2 5 t h 1 1 A M e s t
In June 2020, as more businesses were re-opening, we had a fun idea to take our
clients sailing...virtually, of course!At this event, we partnered with Miss Naples
and they took the catamaran out with just a few essential people who could
broadcast and guide the tour live from Port Royal and the Naples Bay.We also
invited some of our hotels to share updates and live stream from their
properties, while also sharing the latest health and safety protocols.The
Edgewater Hotel showcased their beautiful pool and The Ritz-Carlton Beach both
showcased one of their guestrooms and the amazing views from the beach front
balcony.This type of experience was very well received by our planners and
feedback was that they wanted more of these live features.
Sail Away With Us Video
| Sample breakthrough &
innovative approach
7.C.a
Packet Pg. 55 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
31
We organized an Eco adventure of a lifetime featuring the Everglades!It was our
highest attended virtual event for the CVB. We had over 120 RSVPs and 96 actual
attendees. This was a huge success and sparked much interest in the Everglades and
the rest of our destination. Our guests had the opportunity to Explore the Everglades
with a live tour provided by our partners at Wooten’s and CVB staff. This was a hybrid
site inspection and live show.
Our guests learned some historical facts of the Everglades.We also showcased leisure
and group activities, Airboat Rides, Swamp Buggy tours, Kayak Tours, an amazing
Wildlife Sanctuary and more.The owner of Wooten’s personally guided us through a
slideshow of their 3 distinct and unconventional accommodations.But the highlight of
the tour was an up close and personal Alligator show with an experienced handler who
showed off a few moves and introduced us to the cutest baby gators.All the planners
were so engaged and enthusiastic to visit the mythical “Florida’s Last Frontier” and this
event generated great interest for groups looking to experience outdoor adventures in
our destination.
Explore the Everglades Video Passcode: =n%j4tb5
| Sample breakthrough &
innovative approach
7.C.a
Packet Pg. 56 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
•.We are able to conduct business via cell phone,laptop,Google docs,Dropbox and other
cloud-based information systems from anywhere in the world
•We have virtual offices in South Florida,Chicago and Latin America.
•We have implemented a CRM system called Hubspot and are in the process of uploading
our updated database with current and accurate contacts,as there have been so many
changes in personnel and clients in the last 3 years.
•We also use Mailchimp for email marketing and use eGroup communications to reach a
wider audience
•We use Canva to design marketing materials
•We use Vimeo,Prezi and other similar platforms to create and store creative
presentations
•We provide frequent Twitter,Facebook,LinkedIn and Instagram posts
•We leverage our networks and followers to provide insights,education,highlights and
promotions via social media for our clients
•We provide Listing and destination news updates on Synergy-Connect website
•Periodic destination e-blasts,blogs and posts to our meeting planner database,with
offers and marketing campaigns provided by Collier County CVB
•Our team is made up of industry experts who write periodic posts and articles for
renowned organizations such as SITE and MPI
•LinkedIn networking and destination posts to over 7,500 combined connections –on
average our individual posts get more than 1000 impressions.
32
SYNERGY-CONNECT | Tab II, Solutions Backup systems or locations in case of an emergency
that will enable us to carry on business.
How we use Social Media networks to support our sales
plan
| Backup systems / Social Media7.C.a
Packet Pg. 57 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
LinkedIn Engagement
| Social media 7.C.a
Packet Pg. 58 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
NEWSLETTER
34
7.C.a
Packet Pg. 59 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
35
About Florida's Paradise Coast:
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is the official source for area travel and tourism information about
Florida's Paradise Coast. Located in Southwest Florida, this premiere vacation and meeting destination offers leisure, group and business
travelers a variety of exceptional options year-round. Along a 30-mile Gulf of Mexico coastline ribboned with soft, white sand beaches, visitors
enjoy a refined yet relaxed atmosphere with a thriving arts and culture scene, exceptional restaurants, and eclectic and luxury boutique shopping
experiences. Home to over 90 public and private golf courses, sports enthusiasts have access to a variety of championship courses; pickleball and
tennis facilities; and water activities ranging from kayaking to sailing charters. Outdoor adventure activities include exploring and photographing
the world-famous Everglades – the only sub-tropical mangrove wilderness in the U.S. and features endangered and rare wildlife species in their
natural habitat, including over 350 species of birds. Florida’s Paradise Coast is truly where the high life meets the wildlife. Recent accolades
include being named the No. 1 “Best Beach Town in the U.S. to Live In,” No. 1 “Healthiest and Happiest City in America” and “One of the Best Small
Cities in the U.S.” Located just two hours from Miami, three hours from Tampa, and four hours from Orlando, Florida’s Paradise Coast is easily
accessible by Interstate highway. Travelers outside of the Sunshine State can fly into Southwest Florida International Airport (RSW), Punta Gorda
(PGD), Fort Lauderdale (FLL) and Miami (MIA).
MEET FLORIDA'S
PARADISE COAST AT
HOLIDAY SHOWCASE
DECEMBER 13 - 14, 2021
We have so much to celebrate!
Welcome Barbara Quigley
We are excited to announce that Barbara Quigley has
joined Synergy-Connect representing the Naples Marco
Island Everglades CVB. Barbara brings a wealth of
previous experience in destination sales including top
destinations like Sonoma County and Palm Springs CVB.
O U R N E W D I R E C T O R O F M I D W E S T S A L E S
B A S E D I N C H I C A G O
B O O T H 1 1 0 9
sales@synergy-connect.us
773 -3 30-571 4
Barb
About Synergy-Connect:
Synergy-Connect is a North American sales and marketing firm, offering destination sales representation for amazing
destinations through their CVBs and DMCs. We currently represent Naples Marco Island Everglades CVB and Curaçao
Tourist Board, as well as a network of independent Latin American DMC's through our LatinPlus DMC Group.
Inquiries: Maura Zhang, Managing Patner | maura@synergy-connect.us | 786-409-1648 | www.synergy-connect.us
HAPPY HOLIDAYSHAPPYHOLIDAYS
I am looking forward to connecting with you again and
working with you in the near future!
It has been WAY TOO LONG!
Warm wishes,
7.C.a
Packet Pg. 60 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
36
Campaign analytics
| Sample breakthrough &
innovative approach
7.C.a
Packet Pg. 61 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Criteria No. 5
•Experience and Capacity of the Firm
37
7.C.a
Packet Pg. 62 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
•Our sales experts have over 60 years in combined hospitality sales and
representation experience.
•In previous capacities in hotel sales,our team members have worked with FL
hotels,such as Marenas Resort,Villas of Grand Cypress Orlando,Eden Roc
Miami Beach,Biltmore Coral Gables,Sheraton Sand Key,EPIC Downtown
Miami,Grove Isle Coconut Grove,and The Ritz-Carlton Key Biscayne
•We have worked with Visit Florida and Greater Miami CVB on sales missions,
as well as industry trade shows such as ITME,MPI WEC and IMEX America.
•We have worked with Collier county for almost 5 years and we understand
that the Paradise Coast has competition within the state (i.e the Keys,the
Palm Beaches,Ft.Lauderdale,Miami,St.Pete/Clearwater and even Orlando
and the neighboring Lee County destinations)and will continue to position
the Paradise Coast accordingly
•The Paradise Coast has been going through some very fruitful years,in part
due to the pandemic shutdowns in other parts of the US,Canada and the
world.This situation increased the bookings for incentive groups,which
normally go international.Now that most global destinations have opened
their borders and lifted travel restrictions,we may see a shift in this trend.
However,we believe this is a valuable market segment and will continue to
target Incentive Houses and Incentive Groups,as the destination has proven
to have the infrastructure and products this segment is looking for.
•We understand the challenges that Collier County might face in terms of
budget and air connectivity,compared to other Florida mainstream
Destinations such as Miami and Orlando.However,we believe the destination
has a unique appeal for the incentive market,and other smaller meetings that
are looking to unwind,and be closer with the Destination's’natural
landscape,while still finding a variety of things to do both day and night.
38
SYNERGY-CONNECT | Tab III, Experience
Specific knowledge of Florida tourism and representing
Florida travel destinations
| Knowledge of Florida tourism7.C.a
Packet Pg. 63 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
39
SYNERGY-CONNECT | Tab III, Experience
We believe that Destination education and client relationships are key.
Curacao:
Our team has worked with Curacao Tourist Board to position Curacao as a group and incentive
destination.
•The challenges faced were lack of airlift, lack of product/destination knowledge in the North
American market, lack of destination infrastructure and lack of group hotel/offsite venue
product to accommodate North American groups.
•Overcame challenges by: Educating clients, destination FAMs and site visits, in-market sales
missions and events, webinar presentations (lunch and learn), partnering with hotels to
educate them on the needs of the North American client, working with hotels and
government to increase airlift, working with airport partners for hospitality lounges and
other solutions.
•Partnerships with Trade Show organizers to host the events in the destination or if taking
place in a nearby location, we partner to host pre/post FAMs
•We are currently working on a special project to crat a MICE website specifically dedicated
to meeting planners with easy access to the information they need when booking the
destination
North American CVB:
•Another challenge we faced with one of the bureaus we represented, we recognized that
their Sales Collateral was outdated and there was very little to share with our Midwest
clients. This bureau created collateral on an “as needed” basis and only targeted the
accounts they were to call on in the near future.
•Overcame challenges by:giving recommendations for collateral that we felt our clients
would find useful during our presentation and as they are planning a meeting.
•We worked with their marketing department and helped design sales material that worked
for ALL of our Midwest Clients i.e.; a one-page flyer that highlighted transportation to the
destination, a flyer that summarized the destination with travel, hotel, resort and activity
options and airport information with lift and airlines. They were created for use in
presentations and digitally to share with clients.
•As this progressed, we continued to add more information: “What’s New” was very popular
with our seasoned meeting planners. We also assisted in creating and updating the sales
presentations.
Philosophies on tourism representation and examples of
other group sales clients and challenges:
| Philosophies on tourism
representation
7.C.a
Packet Pg. 64 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Qualifications to produce required deliverables:
STRATEGY:We understand that one single approach doesn’t fit all.We analyze our clients tolearntheirstrengthsandweaknessesalongwiththeirchallengesandopportunitiesinordertocraftauniquestrategythatwillworkforeach.
EXPERIENCE:Our team has over 60 years of combined experience selling multiple destinationsandintheluxurymarket.
ACCESSIBILITY:Our team is in Chicago and Florida,thus making it easily accessible to conductinmarketactivitiesandtraveltoseeourclients.
MEMBERSHIPS:One of the many advantages of being in Chicago is our membership withDestinationRepswhichallowsustoparticipateinstrategiceventsandclientpresentationsatafractionofthecostandmaximizeresourcesandbudget,exclusively for Midwest based reps.We also have access to a great number of top accounts in the vicinity and access to manynetworkingeventsthroughlocallybasedindustryassociations.
FLEXIBILITY:We have virtual offices so the world is our oyster –we were doing zoompresentationsbeforethisbecamepopularduringthepandemic.We quickly pivoted to adaptourtacticstothesituationandcontinuetodosowhennecessary.
DATABASE:An up to date and growing database of currently active meetings and incentiveplannersfromawidevarietyofindustriesintheAmericas.Business insight and qualifiers allowforustotailormakeourstrategicplans.
RELATIONSHIPS:We are proud of connections with the main decision makers in our industryaswellasourprofessionalreputation,especially in the Midwest,where we all have a provenrecordofsuccessstories,demonstrating how relationships can impact business results.
EXCLUSIVITY:While we represent different clients,we only contract one client per Destination,and make sure there is no conflict of interest even among different Destinations.
VALUE :Our unique concept of Boutique representation services works best for clients lookingtogetmoreforless,which is something we are able to achieve through collaboration.
40
•Synergy-Connect has been in business for 5 years•Our company not only survived the pandemic maintaining our existing clients but we were able to add new
clients to our portfolio.•We have become a trusted partner to all of our clients,as they saw our genuine care and efforts in their best
interest during the hardest period our industry has ever faced.•Our strength lies in the flexible skills,talents,experiences and entrepreneurial spirit of our team with a strong
financial backing.We are able to make changes in a heartbeat.
•We are a collaborative company and some of our strongest assets are the contacts and the relationships that
we bring to the table.
•Our team has collaborated on projects and experiences with destinations,DMCs,trade shows,presentations
and board of director roles and committees with SITE,MPI and other industry associations.
•Experience working with multiple destinations allows us to manage our time and maximize resources for our
clients.
•Our clients are able to partner up and maximize their budgets for events and tradeshow participation by
sharing the costs.Thus,increasing their opportunities and exposure in the market.
•Having our team available to attend more events and do more face to face business increases the
opportunities to bring new leads for the destination.
•Our team has extensive experience selling luxury destinations.
| Qualifications 7.C.a
Packet Pg. 65 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation:
Reference Questionnaire for:
(Name of Company Requesting Reference Information)
(Name of Individuals Requesting Reference Information)
Name:
(Evaluator completing reference questionnaire)
Company:
(Evaluator’s Company completing reference)
Email: FAX: Telephone:
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection
of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have
previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,
with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very
unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular
area, leave it blank and the item or form will be scored “0.”
Project Description: ___________________________
Completion Date: _____________________________
Project Budget: _______________________________ Project Number of Days: _______________________
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
2 Ability to maintain project schedule (complete on-time or early).
3 Quality of work.
4 Quality of consultative advice provided on the project.
5 Professionalism and ability to manage personnel.
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
7 Ability to verbally communicate and document information clearly and succinctly.
8 Abiltity to manage risks and unexpected project circumstances.
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10 Overall comfort level with hiring the company in the future (customer satisfaction).
TOTAL SCORE OF ALL ITEMS
Solicitation 22-8026Collier County
7/29/2022 2:17 PM p. 23
22-8026
Synergy-Connect, LLC
Maura Dominguez-Zhang
Janine de Windt Curaçao Tourist Board
jdewindt@curacao.com +5999-9520-8221
10
10
10
10
10
10
10
10
10
10
IMEX America tradeshow booth management,
appointments, pre/post marketing, lead
management and follow up
November 2021
$7,000 2 months
41
100
| References 7.C.a
Packet Pg. 66 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
2021 client Recap
114
PRE-SCHEDULED
APPOINTMENTS FOR
CURAÇAO & PARTNERS
IN 2021
| References 7.C.a
Packet Pg. 67 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation:
Reference Questionnaire for:
(Name of Company Requesting Reference Information)
(Name of Individuals Requesting Reference Information)
Name:
(Evaluator completing reference questionnaire)
Company:
(Evaluator’s Company completing reference)
Email: FAX: Telephone:
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection
of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have
previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,
with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very
unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular
area, leave it blank and the item or form will be scored “0.”
Project Description: ___________________________
Completion Date: _____________________________
Project Budget: _______________________________ Project Number of Days: _______________________
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
2 Ability to maintain project schedule (complete on-time or early).
3 Quality of work.
4 Quality of consultative advice provided on the project.
5 Professionalism and ability to manage personnel.
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
7 Ability to verbally communicate and document information clearly and succinctly.
8 Abiltity to manage risks and unexpected project circumstances.
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10 Overall comfort level with hiring the company in the future (customer satisfaction).
TOTAL SCORE OF ALL ITEMS
Solicitation 22-8026Collier County
7/29/2022 2:17 PM p. 23
22-8026
Synergy-Connect, LLC
Maura Dominguez-Zhang
Janine de Windt Curaçao Tourist Board
jdewindt@curacao.com +5999-9520-8221
10
10
10
10
10
10
10
10
10
10
Northstar Destination Caribbean &
SITE SE ICE Conference
attendance, presentations and Post FAMs
July 2022
September 2021
$10,000 6 months
43
100
| References 7.C.a
Packet Pg. 68 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
44
| References 7.C.a
Packet Pg. 69 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
45
| References 7.C.a
Packet Pg. 70 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)Mark Crabb
46
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation:
Reference Questionnaire for:
(Name of Company Requesting Reference Information)
(Name of Individuals Requesting Reference Information)
Name:
(Evaluator completing reference questionnaire)
Company:
(Evaluator’s Company completing reference)
Email: FAX: Telephone:
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection
of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have
previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,
with 10 representing that you were very sat isifed (and would hire the firm/individual again) and 1 representing that you were very
unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular
area, leave it blank and the item or form will be scored “0.”
Project Description: ___________________________
Completion Date: _____________________________
Project Budget: _______________________________ Project Number of Days: _______________________
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
2 Ability to maintain project schedule (complete on -time or early).
3 Quality of work.
4 Quality of consultative advice provided on the project.
5 Professionalism and ability to manage personnel.
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
7 Ability to verbally communicate and document information clearly and succinctly.
8 Abiltity to manage risks and unexpected project circumstances.
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10 Overall comfort level with hiring the company in the future (customer satisfaction).
TOTAL SCORE OF ALL ITEMS
Solicitation 22-8026Collier County
7/29/2022 2:17 PM p. 23
22-8026
Synergy-Connect, LLC
Maura Dominguez-Zhang
Adriana Aburto Maritur DMC
aaburto@maritur.com +52 998-241-6420
10
10
10
10
10
10
10
10
10
10
Negotiated preferred partnerships with Strategic
Key Accounts such as Meetings & Incentives
Worldwide, One10, Brownell Travel Ongoing
N/A Since 2020
100
| References 7.C.a
Packet Pg. 71 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
47
Form 5 Reference Questionnaire
(USE ONE FORM FOR EACH REQUIRED REFERENCE)
Solicitation:
Reference Questionnaire for:
(Name of Company Requesting Reference Information)
(Name of Individuals Requesting Reference Information)
Name:
(Evaluator completing reference questionnaire)
Company:
(Evaluator’s Company completing reference)
Email: FAX: Telephone:
Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection
of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have
previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10,
with 10 representing that you were very sat isifed (and would hire the firm/individual again) and 1 representing that you were very
unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular
area, leave it blank and the item or form will be scored “0.”
Project Description: ___________________________
Completion Date: _____________________________
Project Budget: _______________________________ Project Number of Days: _______________________
Item Criteria Score (must be completed)
1 Ability to manage the project costs (minimize change orders to scope).
2 Ability to maintain project schedule (complete on -time or early).
3 Quality of work.
4 Quality of consultative advice provided on the project.
5 Professionalism and ability to manage personnel.
6 Project administration (completed documents, final invoice, final product turnover;
invoices; manuals or going forward documentation, etc.)
7 Ability to verbally communicate and document information clearly and succinctly.
8 Abiltity to manage risks and unexpected project circumstances.
9 Ability to follow contract documents, policies, procedures, rules, regulations, etc.
10 Overall comfort level with hiring the company in the future (customer satisfaction).
TOTAL SCORE OF ALL ITEMS
Solicitation 22-8026Collier County
7/29/2022 2:17 PM p. 23
22-8026
Synergy-Connect, LLC
Maura Dominguez-Zhang
Adriana Aburto Maritur DMC
aaburto@maritur.com +52 998-241-6420
10
10
10
10
10
10
10
10
10
10
Initiative for Creative Presentations and Webinars (cooking
classes, mixology classes, virtual site visits) in
collaboration with destination and industry partners Ongoing
Varies per event Since 2020
100
| References 7.C.a
Packet Pg. 72 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Criteria No. 6
•Specialized Expertise of Team Members
48
7.C.a
Packet Pg. 73 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
An industry leader in luxury-tier hospitality,Maura has
over 20 years of experience in roles from hotel
operations to sales &marketing,and travel industry
sales.Maura had her first taste of the MICE industry
while working with the opening sales team at The Ritz-
Carlton,Key Biscayne.In the years to follow,she has
played key roles and won several awards leading the
group sales efforts of top luxury hotel companies such
as The Biltmore Coral Gables,Noble House Hotels,
Kimpton Hotels and Benchmark Hospitality.
Born in the Dominican Republic,Maura moved to the
US at a young age and has a bachelor’s degree in
Hospitality Management from Florida International
University.From the genesis of her career,networking
has been key to building connections and producing
sales results,through active participation in MPI,SITE,
ASAE and FICP among other industry
associations.Maura is a Certified Incentive Specialist
(CIS)and Certified Incentive Travel Professional (CITP)
and is past president of the SITE FL &Caribbean
chapter.She is also a Positive Impact Ambassador for
a Sustainable hospitality and events industry and
inaugurated sustainability education events for the
chapter.
Maura helped launch Synergy-Connect in 2017 and
our brand LatinPlus DMC Group in 2020.She currently
leads our CVB representation sales efforts.
49
Maura Dominguez-Zhang
Managing Partner
ROLE: Group sales and marketing in all markets North America and Canada
RESUME: Attached Page 70-71
| Our team 7.C.a
Packet Pg. 74 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Serving clients and partners in the hospitality
industry has been Barbara’s lifelong passion for over
30 years.Her experience includes hotel (both on-site
and national),destination marketing and convention
center sales throughout the U.S.Barbara currently
manages sales activity for the Midwest sales territory,
but also has extensive sales experience in the
Northeast,DC ,Southeast and Northwest territories.
Her sales expertise is focused on serving clients in the
association,corporate and incentive markets.
Destination marketing and sales is by far,Barbara’s
biggest strength.She has worked with destination
marketing organizations throughout the U.S for 25
years and was also the principal for her own
destination rep firm.Her responsibilities include
overall account management,development of
marketing and sales action plans for her territories,
new business development,sales presentations and
client event/sales “blitz”planning and execution.
Barbara has also served on MPI-Chicago Area
Chapter’s Board of Directors on multiple occasions
and has chaired or served on committees for MPI-
Chicago Area Chapter,PCMA Greater Midwest and
Association Forum.She is active in her community
and volunteers at PAWS and Chicago’s Lincoln Park
Zoo.Barbara is committed to her clients and will work
tirelessly to help create a memorable experience for
every event in her destination.
50
Barbara Quigley
Director of Business Development
ROLE: Sales and business development in the Midwest market
RESUME: Attached page 67-69
| Our team 7.C.a
Packet Pg. 75 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
A dynamic tourism and hospitality marketing leader
with more than 15 years of experience planning and
executing integrated business plans for tourism and
hospitality.
Born and raised in the Dominican Republic,Patricia is
mostly known for her contributions positioning the
DR as a TOP Destination in the US meetings and
incentives industry.After more than 12 years of
service to the Ministry of Tourism,Patricia ventured
outside of the DR,to work in Hospitality Group Sales
for both domestic and international Hotels,until
pursuing her entrepreneurial spirit.In 2017,she
founded Synergy-Connect and launched our LatinPlus
DMC Group in 2020.She is a firm believer that
strategic collaboration is the key for the success of
the company’s clients and partners.
Patricia holds an MBA from Nova Southeastern
University and is a Certified Incentive Specialist,CIS.
She has been awarded numerous times by clients
and industry associations,including “Member of the
Year 2014”by the Society of Incentive Travel
Excellence,Partner of the Year by both Classic
Vacations and Expedia in 2014 and Top 25 Smart
Women by Smart Meetings Magazine.
51
Patricia Perez-Sahin
Managing Partner
ROLE: Digital Marketing, Cross-selling Lead generation
RESUME: Attached page 72-73
| Our team 7.C.a
Packet Pg. 76 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
FLORIDA:
Patricia Sahin & Maura Zhang
52
CHICAGO:
Barbara Quigley
| Team deployment 7.C.a
Packet Pg. 77 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
53
•We are active members and contributors
of SITE, MPI, FICP, PCMA and support the
Incentive Research Foundation every year.
•We support their local chapters and
attend local events in the Midwest,
Southeast and Northeast.
•Maura is immediate past President of SITE
Florida & Caribbean in 2018, where she
organized and collaborated on 20 events
in the year, including the first GMID event
in Miami. She implemented key
Sustainability and Educational events
which won the SITE Global awards in
2020.
•Patricia is a former President of SITE
Chicago and won an award as “Member of
the Year in 2014” for her contributions
turning this chapter around. Three years
later, Site Chicago became “Chapter of the
Year in 2018”.
| Industry affiliations 7.C.a
Packet Pg. 78 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
•Vendor Office Locations
54
Criteria No. 7
7.C.a
Packet Pg. 79 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
We do not have offices in Collier county.
Our Offices are located as follows:
55
Florida Office:
1540 N Treasure Dr
North Bay Village, FL 33141
Phone: 786-409-1648
Maura Dominguez-Zhang
Managing Partner
maura@synergy-connect.us
www.synergy-connect.us
Midwest Office:
1025 W Addison, #713
Chicago, IL 60613
Phone: 773-330-5714
| Office locations 7.C.a
Packet Pg. 80 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Forms & Required Documents
56
| Forms 7.C.a
Packet Pg. 81 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
57
Vendor Check List
IMPORTANT: Please review carefully and submit with your Proposal/Bid. All applicable documents shall be submitted
electronically through BidSync. Vendor should checkoff each of the following items. Failure to provide the applicable
documents may deem you non-responsive/non-responsible.
General Bid Instructions has been acknowledged and accepted.
Collier County Purchase Order Terms and Conditions have been acknowledged and accepted.
Form 1: Vendor Declaration Statement
Form 2: Conflict of Interest Certification
Proof of status from Division of Corporations - Florida Department of State (If work performed in the State) -
http://dos.myflorida.com/sunbiz/ should be attached with your submittal.
Ven dor MUST be enrolled in the E-Verify - https://www.e-verify.gov/ at the time of submission of the proposal/bid.
Form 3: Immigration Affidavit Certification MUST be sign ed and attached with your submittal.
E-Verify Memorandum of Understanding or Company Profile page should be attached with your submittal.
Form 4: Certification for Claiming Status as a Local Business, if applicable, has been executed and returned. Collier or
Lee County Business Tax Receipt should be attached with your submittal to be considered.
Form 5: Reference Questionnaire form must be utilized for each requested reference and included with your submittal, if
applicable to the solicitation.
Form 6: Grant Provisions and Assurances package in its entirety, if applicable, are executed and should be included with
your submittal.
Vendor W-9 Form.
Vendor acknowledges Insurance Requirements and is prepared to produce the required insurance certificate(s) within five
(5) days of the County’s issuance of a Notice of Recommend Award.
The Bid Schedule has been completed and attached with your submittal, applicable to bids.
Copies of all requested licenses and/or certifications to complete the requirements of the project.
All addenda have been signed and attached.
County’s IT Technical Architecture Requirements has been acknowledged and accepted, if applicable.
Any and all supplemental requirements and terms has been acknowledged and accepted, if applicable.
Solicitation 22-8026Collier County
7/29/2022 2:17 PM p. 17
x
x
x
x
x
x
x
x
x
N/A
N/A
x
x
N/A
N/A
N/A
N/A
We acknowledge the terms of the Service Agreement
it is our understanding that this will be sent
for signature once the vendor is selected
N/A
7.C.a
Packet Pg. 82 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
58
Form 1: Vendor Declaration Statement
BOARD OF COUNTY COMMISSIONERS
Collier County Government Complex
Naples, Florida 34112
Dear Commissioners:
The undersigned, as Vendor declares that this response is made without connection or arrangement with any other person and th is
proposal is in every respect fair and made in good faith, without collusion or fraud. The Vendor hereby declares the instructions,
purchase order terms and conditions, requirements, and specifications/scope of work of this solicitation have been fully exam ined and
accepted.
The Vendor agrees, if this solicitation submittal is accepted by Collier County, to accept a Purchase Order as a form of a formal
contract or to execute a Collier County formal contract for purposes of establishing a contractual relationship between the Vendor
and Collier County, for the per formance of all requirements to which this solicitation pertains. The Vendor states that the submitted
is based upon the documents listed by the above referenced solicitation . The Vendor agrees to comply with the requirements in
accordance with the terms, conditions and specifications denoted herein and according to the pricing submitted as a part of the
Vendor’s bids.
Further, the Vendor agrees that if awarded a contract for these goods and/or services, the Vendor will not be eligible to
compete, submit a proposal, be awarded, or perform as a sub-vendor for any future associated work that is a result of this
awarded contract.
IN WITNESS WHEREOF, WE have hereunto subscribed our names on this _____ day of _____________, 20__ in the County of
_______________, in the State of _____________.
Firm’s Legal Name:
Address:
City, State, Zip Code:
Florida Certificate of
Authority Document
Number
Federal Tax
Identification Number
*CCR # or CAGE Code
*Only if Grant Funded
__________________________________________________________________________
Telephone:
Email:
Signature by:
(Typed and written)
Title:
Solicitation 22-8026Collier County
7/29/2022 2:17 PM p. 18
29 August 22
Miami-Dade Florida
Synergy-Connect, LLC
1540 N Treasure Drive
North Bay Village, FL 33141
L17000044444
82-3234500
786-409-1648
maura@synergy-connect.us
Maura Dominguez-Zhang
Managing Partner
7.C.a
Packet Pg. 83 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
59
7.C.a
Packet Pg. 84 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
60
7.C.a
Packet Pg. 85 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
61
7.C.a
Packet Pg. 86 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
62
7.C.a
Packet Pg. 87 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
63
7.C.a
Packet Pg. 88 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
64
7.C.a
Packet Pg. 89 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
65
7.C.a
Packet Pg. 90 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
66
7.C.a
Packet Pg. 91 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
67
7.C.a
Packet Pg. 92 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
68
7.C.a
Packet Pg. 93 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
69
7.C.a
Packet Pg. 94 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
70
7.C.a
Packet Pg. 95 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
71
7.C.a
Packet Pg. 96 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
72
7.C.a
Packet Pg. 97 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
73
7.C.a
Packet Pg. 98 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
74
8/29/22, 4:32 PMMFMP Vendor Information Portal
Page 1 of 4https://vendor.myfloridamarketplace.com/vendor/register/profile/business
!"#$%&'()&*"+#%,-"&
!"#$%&##'()*+,&
!"#$%#&'#""&(%&$)*('&+*(,&-*./$0+1&!"#$%#&0*'#&'2$'&+*(,&3455&0$.#&6$00*'&)#&62$07#89&)('&:'
6$0&)#&6*0'#%'#81&;<&+*(&$,#&7*:07&'*&6*0'#%'&'2#&3455&0$.#9&6$""&'2#&=>=!&?#"/&@#%A&$'&BCCD
EFGDEHHC9&=*08$+&'2,*(72&>,:8$+9&BI44&$1.1&'*&CI44&/1.1&J1K1
;&L$0'&'*&8:%/('#&'2:%&3455&M$.#
@*#%&+*(,&6*./$0+&2$N#&'2#&6$/$6:'+&'*&O""
$0&*,8#,&*<&P3449444&*,&.*,#Q&R#$,0&.*,#
$)*('&N#08*,&8:%6"*%(,#%1
S#%M*
T+0#,7+D-*00#6'9&RR-
-*./$0+&M$.#
!"#$%&"'
!T+0#,7+D-*00#6'9&RR-
3455&M$.#!
T2*,'&M$.#&U@VWX @(0&$08&V,$8%',##'&M(.)#,
-*./$0+&Y#)%:'#
!"#$%&##'-&#$.%/0$*%
!"#$%#&%#"#6'&'2#&)(%:0#%%&8#%:70$':*0&'2$'&)#%'&8#%6,:)#%&+*(,&6*./$0+1&S*(&.$+&*0"+&62**%#
*0#&8#%:70$':*01&R#$,0&.*,#&$)*('&)(%:0#%%&8#%:70$':*0%1
ZT&-*,/*,$':*0 ['2#,
@$'#&*<&;06*,/*,$':*0
-2$07#&S*(,&!$%%L*,8 -*./$0+&;0<*,.$':*0 -*0'$6'%&\&R*6$':*0%-*..*8:'+&-*8#%
Certified Woman / Minority Business Enterprise
Application has been submitted and status is pending
7.C.a
Packet Pg. 99 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
75
8/29/22, 4:32 PMMFMP Vendor Information Portal
Page 2 of 4https://vendor.myfloridamarketplace.com/vendor/register/profile/business
()$1/)2'(,/3&'*4'!"#$%&##
;0&L2:62&%'$'#&:%&+*(,&6*./$0+&8*.:6:"#8Q&Y2:62&:%&+*(,&6*./$0+]%&/,:.$,+&/"$6#&*<&)(%:0#%%Q
G^G4^G43H
@$'#&*<&;06*,/*,$':*0
!"#$%&"'
>R
T#"#6'&T'$'#&L2#,#&;06*,/*,$'#8
!"#$%&"'
>"*,:8$
T#"#6'&!,:.$,+&!"$6#&*<&V(%:0#%%
!"#$%&"'
7.C.a
Packet Pg. 100 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
76
8/29/22, 4:32 PMMFMP Vendor Information Portal
Page 3 of 4https://vendor.myfloridamarketplace.com/vendor/register/profile/business
5&)0$+&6'!"#$%&##'7%0&)8)$#&'95!7:
K2#&[_6#&*<&T(//":#,&@:N#,%:'+&U[T@X&:%&$&%/#6:$":`#8
'#$.&L:'2:0&'2#&@:N:%:*0&*<&T'$'#&!(,62$%:07&'2$'&2#"/%
:./,*N#&)(%:0#%%&*//*,'(0:':#%&<*,&>"*,:8$D)$%#8
L*.$0D9&N#'#,$0D9&$08&.:0*,:'+D*L0#8&%.$""
)(%:0#%%#%1&K2#:,&*_6#&L*,A%&L:'2&#":7:)"#&)(%:0#%%
*L0#,%&'*&/,*6#%%&$08&7,$0'&-VJ&6#,':O6$':*0%&$08
#0%(,#&)(%:0#%%&*L0#,%&$,#&:0<*,.#8&*<&6#,':O6$':*0
)#0#O'%1
-":6A&2#,#&<*,&.*,#&:0<*,.$':*0&*0&-VJ&)#0#O'%&$08
#":7:):":'+&,#a(:,#.#0'%1
W,#&+*(&%##A:07&$&6#,':O6$':*0&$%&$&L*.$0D9&N#'#,$0D9
$08^*,&.:0*,:'+D*L0#8&)(%:0#%%&<,*.&'2#&[_6#&*<
T(//":#,&@:N#,%:'+&U[T@XQ
S#%M*
Y*.#0D[L0#8&@#%:70$':*0
S#%M*
b#'#,$0D[L0#8&@#%:70$':*0
S#%M*
=:0*,:'+D[L0#8&@#%:70$':*0
S#%M*
5!7'5&)0$+3/0$*%'-&0/$,#
-#,':O6$':*0&T'$'(%I !#08:07
-#,':O6$':*0&@$'#I
Jc/:,$':*0&@$'#I
5"))&%0'5!7'-&#$.%/0$*%#
Y*.$0D[L0#8&@#%:70$':*0I M[
b#'#,$0D[L0#8&@#%:70$':*0I M[
=:0*,:'+D[L0#8&@#%:70$':*0I M[
?:%/$0:6&W.#,:6$0&[L0#8
T#"#6'&=:0*,:'+D[L0#8&@#%:70$':*0
d#%#'T$N#
7.C.a
Packet Pg. 101 Attachment: 22-8026 Synergy Connect Proposal (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
COLLIER COUNTY
BOARD OF COUNTY COMMISSIONERS
REQUEST FOR PROPOSAL (RFP)
FOR
TOURISM SALES REPRESENTATION -
MIDWEST UNITED STATES
SOLICITATION NO.: 22-8026
BARBARA LANCE, PROCUREMENT STRATEGIST
PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FLORIDA 34112
TELEPHONE: (239) 252-8998
Barbara.Lance@colliercountyfl.gov (Email)
This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations
to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any
subsequent award, or any other legal remedies available to the Collier County Government.
7.C.b
Packet Pg. 102 Attachment: Midwest Tourism Rep Official 22-8026 Solicitation (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
2
SOLICITATION PUBLIC NOTICE
REQUEST FOR PROPOSAL (RFP)
NUMBER:
22-8026
PROJECT TITLE: TOURISM SALES REPRESENTATION – MIDWEST UNITED STATES
DUE DATE: AUGUST 31st, 2022
PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION
3295 TAMIAMI TRAIL EAST, BLDG C-2
NAPLES, FL 34112
All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System:
https://www.bidsync.com/bidsync-cas/
INTRODUCTION
As requested by the Naples, Marco Island, Everglades Convention & Visitor Bureau Division (hereinafter, the “Division), the Collier
County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for Proposal
(hereinafter, “RFP”) with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms,
conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or
Scope of Work stated.
Historically, County departments have spent approximately $61,500; however, this may not be indicative of future buying patterns.
BACKGROUND
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB), a division of Collier County Government (County), is
seeking Tourism Representation services located in the Midwestern United States.
The CVB is the official destination marketing organization for Collier County. The County covers a large geographic area and has a
diversified tourism product that includes beaches, shopping, Sports and Eco-tourism and convention opportunities. For more
background information on the Naples, Marco Island, Everglades Convention & Visitors Bureau please visit www.paradisecoast.com.
TERM OF CONTRACT
The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices
shall remain firm for the initial term of this contract.
Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure.
The Contract is subject to availability of Tourist Development Tax funds (TDT). If Category B TDT funds are not available, the
County will provide notice in writing to the Contractor that they intend to terminate the Contract.
The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in
this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice
of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in
effect.
All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to
comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and
place of delivery; provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with
VENDOR.
7.C.b
Packet Pg. 103 Attachment: Midwest Tourism Rep Official 22-8026 Solicitation (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
3
DETAILED SCOPE OF WORK
The CVB is interested in contracting with a seasoned meeting market sales professional, based in the Midwest United States, to
represent the CVB in the following essential functions:
• Assist CVB Group Sales to coordinate meeting planner or meetings market journalist familiarization tours of the destination.
• Educate planners and their clients on Collier County hotels, attractions, dining, shopping, beaches, etc.
• Maintain a calendar of sales missions, tradeshows and group contact solicitations and share at least monthly with CVB group
sales supervisor.
• Attend and coordinate trade show as assigned by the CVB Group Sales Supervisor, including but not limited to events in
the Midwest and/or those held throughout the US and elsewhere.
• Compile monthly reports on all sales calls, trade shows, regional tourism events, sales and media missions and
familiarization trips (FAMs) completed.
• Make sales presentations to Midwest planner groups, incentive houses, meeting services companies to encourage them to
bring their meetings, group functions, Incentive trips and reunions to Collier County.
• Coordinate monthly meetings with CVB Group Sales Supervisor on a rotating location basis or by phone to discuss important
tourism issues. Those topics would include sales call reports and results, suggested promotions, advertising, digital and
social media strategies to reach group meeting planners on future or repeat business.
• Contractor will prepare and present to the County, attention Tourism Director, a proposed annual marketing plan which will
be provided by the contracted person at the same total compensation amount for time and out of pocket expenditures for
these services for the initial three-year term of the contract.
• Store and distribute CVB promotional materials and sales collateral as provided by Collier area tourism partners, and
specialty items provided by the County Tourism Division. These materials would include CVB Visitor Guide, Golf Guide,
Meeting Planner Guides, tri-fold destination brochures in different languages, Visitor Maps, power point presentations,
logos, stationery, and website information.
• Review content of tourism publications for accuracy.
• Present estimates to CVB in advance for pre-approval of out-of-pocket expenses for travel and other sales activity expenses.
These expenses would be limited to the following annual totals:
o $12,000 for sales missions averaging one per quarter at up to $3,000 each
o $25,000 for Trade Show registrations
• Registrations for trade shows will be paid directly by the CVB. All other out of pocket expenses will be reimbursed to the
Contractor after presentation to the Group Sales Supervisor.
o Pursuant to the Resolution for Tourism Travel No. 2013-274, for persons conducting official tourism business,
reimbursables to include, but not limited to travel costs such as airfare, hotel, transportation,
accommodations/lodging and meals.
• Contractor will make cold calls and provide lead generation for group business and follow up reports and leads monthly to
CVB group sales supervisor.
• Contractor will generate a minimum of eight (8) RFP’s (Request for Proposal) from clients for future groups/meetings per
month at a 10% conversion to definite goal, as we have no involvement in hotel’s willingness to bid or the contracting
process.
o The target markets for these calls, sales missions, trade shows and leads will be corporate and association meeting
planners and incentive houses including, but not limited to, those located in Minnesota, Wisconsin, Illinois, Kansas,
Michigan, and Indiana with focus on Minneapolis, Milwaukee, Chicago, Kansas City, Dearborn, and South Bend.
The focus will be on Incentive, Corporate and Luxury markets.
• Contractor will organize a minimum of six (6) planner site visits per year of the destination with coordination and support
from the CVB sales staff, taking into consideration seasonal restrictions which are determined by a number of variables,
such as time of year (peak season), occupancy rates, and hotels’ ability to accommodate clients for a site visit.
• Contractor will provide their own in market office spaces and computers/office equipment, computer network and
professional email address, telephone, fax and copy machine for their use. These services will be provided at no additional
cost to the County.
• Contractor will provide forty (40) hours per month of contracted services as recorded in a time log and reported monthly by
the tenth of the month following the activity.
• Contractor will provide their own insurance at their own expense in compliance with Collier County’s insurance
requirements.
7.C.b
Packet Pg. 104 Attachment: Midwest Tourism Rep Official 22-8026 Solicitation (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
4
REQUEST FOR PROPOSAL (RFP) PROCESS
1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for
Development of Shortlist, which will be the basis for short-listing firms.
The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and
scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked
firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations
to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be
developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the
Board of County Commissioners.
1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process.
1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability,
staffing and organizational structure.
1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct
discussions with the Selection Committee to clarify questions and concerns before providing a final rank.
1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying
questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer.
1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top-ranked firm, negotiations
with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be
successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations
shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals
in the best interest of the COUNTY.
RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST:
1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score
each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing
materials. Proposals must address the following criteria:
Evaluation Criteria Maximum Points
1. Cover Letter / Management Summary 5 Points
2. Certified Woman and/or Minority Business Enterprise 5 Points
3. Cost of Services to the County 10 Points
4. Solution to County Requirements 25 Points
5. Experience and Capacity of the Firm 25 Points
6. Specialized Expertise of Team Members 20 Points
7. Local Vendor Preference 10 Points
TOTAL POSSIBLE POINTS 100 Points
Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work
previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four
(24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial system
of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the
Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on
random selection by the Procurement Services Director before at least three (3) witnesses.
----------------------------------------------------------------------------------------------------------------------------------------------------------
Each criterion and methodology for scoring is further described below.
***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your
proposal may be deemed non-responsive***
7.C.b
Packet Pg. 105 Attachment: Midwest Tourism Rep Official 22-8026 Solicitation (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
5
EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available)
Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in tourism
representation. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning your
proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this
RFP.
EVALUATION CRITERIA NO. 2: CERTIFIED WOMAN AND/OR MINORITY BUSINESS ENTERPRISE (5
Total Points Available)
Submit certification with the Florida Department of Management Service, Office of Supplier Diversity as a Certified Woman
and/or Minority Business Enterprise.
EVALUATION CRITERIA NO. 3: COST OF SERVICES TO THE COUNTY (10 Total Points Available)
In this criteria, include pricing in the following format:
Item # Description Annual Price
Not-to-Exceed
1 Midwest Sales Representation $
2 Sales Missions $12,000.00
3 Trade Show Registration $25,000.00
4 Additional Reimbursable Expenses $
TOTAL $
EVALUATION CRITERIA NO. 4: SOLUTION TO COUNTY REQUIREMENTS (25 Total Points Available)
In this criteria, include but not limited to:
How does your firm intend to increase the Collier County Brand in the US Midwest?
• Detailed plan of approach in representing Collier County.
• Detailed timeline for projects throughout the year.
• Describe your philosophy on targeting various meeting planners with varying types of clients.
• How you intend to meet each of the County’s requirements identified in the RFP’s Detailed Scope of Work.
• Provide at least one sample of work product completed for a similar client on tourism representation experience.
• Provide at least one sample of a “break-through” and innovative approach to tourism group sales representation.
• Describe your backup systems or locations in case of an emergency that will enable you to carry on business.
• Describe how you use social media networks to support your sales plan.
EVALUATION CRITERIA NO. 5: EXPERIENCE AND CAPACITY OF THE FIRM (25 Total Points Available)
In this criteria, include but not limited to:
Demonstrate key parts of your experience that makes you uniquely qualified to perform these services for the County,
including:
• Describe the specific knowledge of Florida tourism and representing Florida travel destinations.
• Indicate your thoughts and philosophies on tourism representation and site examples of how you positioned other
group sales clients, the challenges you faced and the ways you overcame those challenges in delivering those
strategies.
• Provide information that documents your qualifications to produce the required deliverables, including abilities,
capacity, skill, and financial strength, and number of years of experience in providing the required services.
• If you will have support from other sales professionals, describe the various team members’ successful experience
in working with one another on previous projects.
• The County requests that the vendor submits no fewer than three (3) and no more than ten (10) completed
reference forms from clients during a period of the last 5 years whose projects are of a similar nature to this
solicitation as a part of their proposal. Provide information on the projects completed by the Proposer that best
represent projects of similar size, scope and complexity of this project using form provided in Form 5. Proposers
7.C.b
Packet Pg. 106 Attachment: Midwest Tourism Rep Official 22-8026 Solicitation (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
6
may include two (2) additional pages for each project to illustrate aspects of the completed project that provides
the information to assess the experience of the Proposer on relevant project work.
EVALUATION CRITERIA NO. 6: SPECIALIZED EXPERTISE OF TEAM MEMBERS (20 Total Points
Available)
In this criteria, include but not limited to:
• Description of the proposed contract team and the role to be played by each member of the team.
• Attach brief resumes of any other team members who will be involved in the management of your group sales
representation services.
• If you anticipate using any sub-contractors in delivering your group sales representation services, please include
resumes on each of them.
EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available)
Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax
Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent
physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and
performs business in an area zoned for the conduct of such business.
VENDOR CHECKLIST
***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)***
7.C.b
Packet Pg. 107 Attachment: Midwest Tourism Rep Official 22-8026 Solicitation (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
Notice of Recommended Award
Solicitation: 22-8026 Title: Tourism Sales Representation – Midwest United States
Due Date and Time: September 14, 2022 at 3:00 pm
Respondents:
Company Name City County State Final Ranking Responsive/Responsible
Synergy-Connect, LLC North Bay
Village
Miami-
Dade
FL 1 Yes/Yes
Utilized Local Vendor Preference: Yes No
Recommended Vendor(s) For Award:
On July 29, 2022, the Procurement Services Division released notices of Request for Proposal No. 22-8026 for
Tourism Sales Representation – Midwest United States. Seventeen thousand seven hundred fifty-eight (17,758)
firms were notified, thirty-one (31) firms viewed the solicitation information, and one (1) responsive and
responsible proposal was received by the September 14, 2022, deadline. The solicitation was extended for an
additional two (2) weeks. Vendor outreach was conducted during the extension period to increase competition.
The Selection Committee met on October 18, 2022, and after review of the proposal and deliberation, the
Committee evaluated and ranked the firm as shown above.
Staff is recommending award to the top-ranked firm, Synergy-Connect, LLC.
Contract Driven Purchase Order Driven
Required Signatures
Project Manager: Paul Beirnes
Procurement Strategist: Barbara Lance
Procurement Services Director:
__________________________________ _________________
Sandra Herrera Date
DocuSign Envelope ID: 4AB14214-F16C-4193-977D-B60B466390A6
10/24/2022
10/25/2022
10/25/2022
7.C.c
Packet Pg. 108 Attachment: 22-8026 Notice of Recommended Award (23931 : Tourism Sales Representation Midwest Synergy-Connect LLC)
11/28/2022
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 9.A.1
Doc ID: 23954
Item Summary: Marketing Partner Report
Meeting Date: 11/28/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
11/17/2022 10:15 AM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
11/17/2022 10:15 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 11/17/2022 10:17 AM
Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 11/17/2022 10:27 AM
Tourism Paul Beirnes Director Completed 11/18/2022 8:13 AM
County Manager's Office Geoffrey Willig CMO Analyst Completed 11/18/2022 9:18 AM
Office of Management and Budget Christopher Johnson OMB Completed 11/18/2022 11:17 AM
County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2022 2:07 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/18/2022 3:57 PM
County Manager's Office Ed Finn Deputy County Manager Completed 11/19/2022 2:31 PM
Tourist Development Council Paul Beirnes Meeting Pending 11/28/2022 9:00 AM
9.A.1
Packet Pg. 109
Marketing Partner Reports
November 2022 TDC
9.A.1.A
Packet Pg. 110 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
MARKETING PARTNER REPORTS
PART I
9.A.1.A
Packet Pg. 111 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
RESEARCH REPORT
Downs & St Germain
9.A.1.A
Packet Pg. 112 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 113 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 114 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 115 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 116 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 117 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 118 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 119 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 120 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 121 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 122 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 123 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 124 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 125 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 126 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 127 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 128 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 129 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 130 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 131 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 132 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 133 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
ADVERTISING REPORT
Paradise Advertising &
Marketing, Inc.
9.A.1.A
Packet Pg. 134 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Monthly Report | October 2022
2022
9.A.1.A
Packet Pg. 135 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Table of Contents
1.Visitor Summary & Insights:pgs. 4-10
1.Media Update:pgs. 12
ParadiseAdv.com
9.A.1.A
Packet Pg. 136 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
2
8
1
Visitor Insights
9.A.1.A
Packet Pg. 137 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Visitor Insights | Summary
29
●Visitor spend experienced some spikes in October, and continues to trend slightly up when compared to
October 2021. Out of state visitors led most of the top places visited, with the exception of North Collier Regional
Park and Naples Municipal Airport.
●When delving deeper into spending data the Chicago, IL DMA was of note. The market came in #1 in terms
of overall spend and visitor income, a jump from #3 in both areas in the previous month.
●October visitors were visiting our site 1-2 months ahead of their visits. Further reinforcing the importance of
having timely content on the website.
●Florida travelers represented 45% of visitors in October and continues to be an important and valuable
traveler for the destination.
ParadiseAdv.com
9.A.1.A
Packet Pg. 138 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Visitor Insights | Visitor Flow and Volume
30
ParadiseAdv.com
9.A.1.A
Packet Pg. 139 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
31
Visitor Insights | Demographics
ParadiseAdv.com
9.A.1.A
Packet Pg. 140 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Visitor Insights | Spending
32
ParadiseAdv.com
9.A.1.A
Packet Pg. 141 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Visitor Insights | Website Attribution
33
ParadiseAdv.com
9.A.1.A
Packet Pg. 142 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Visitor Insights | Market Index Over Time
34
ParadiseAdv.com
The Market Index looks at the relationship between website traffic, destination visitation, and visitor spending from those
origin markets. All data values scaled 0-100 with 100 being the top value in any category. The individual components are
averaged together (simple average) to create the Index. Your home market DMA is excluded from this insight.
9.A.1.A
Packet Pg. 143 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Visitor Insights | Visitor Economy Index Over Time
35
ParadiseAdv.com
The Visitor Economy Index measures the year-over-year percent change across several data sources and combines
them to give you a clearer view of how your destinations tourism economy is doing compared to the same month in the
previous year. Anything above 0% means that month's performance is ahead of the previous year. Anything below 0%
indicates that months performance is below the previous year. Data inputs include: visitor device count (Near), visitor
cardholder count (Affinity), visitor cardholder spend (Affinity) monthly hotel demand or occupancy (STR) IF you
subscribe, and short-term lodging revenue or ADR (AirDNA) IF you subscribe.
9.A.1.A
Packet Pg. 144 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
3
6
2
Media Update
9.A.1.A
Packet Pg. 145 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
ParadiseAdv.com
Campaign Timeline | Updated Flights
All paid media efforts were paused during the month of October due to the hurricane recovery process the destination
and partners were and are still going through.
Revised campaign flight dates below:
Spring/Summer
Campaign
Dates:
April -Sep 2023
Channels:
All Channels
Recovery
Campaign
Dates:
Oct -Dec 2022
Channels:
Organic Social Media,
Consumer eScapes,
Limited Print
Winter
Campaign
Dates:
Jan -March 2023
Channels:
All Channels
37
9.A.1.A
Packet Pg. 146 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
PUBLIC RELATIONS REPORT
Lou Hammond & Associates
9.A.1.A
Packet Pg. 147 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
National Public Relations Update
TDC Meeting
Services conducted in
October 2022
9.A.1.A
Packet Pg. 148 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Media Outreach
➢Written Materials
➢Hurricane Ian
➢Relayed destination updates to media contacts during
Hurricane Ian recovery
➢Prepared reactive statements and messaging to present in the
aftermath of Hurricane Ian
➢Domestic Media Mission
➢Agency drafted materials and submitted destination for
inclusion in Visit Florida’s Domestic Media Mission, to be held in
November 2022
➢Travel Weekly Florida Guide
➢Assisted with media request for Travel Weekly’s Florida Guide
Issue to be published November 28
9.A.1.A
Packet Pg. 149 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
PROJECTS
➢Media Visits
➢Elizabeth Hey –personal trip, but producing piece for Group Travel.
Will provide support while in destination in Decmber.
➢Pam Wright (Boston Globe)–rescheduling when destination is ready
to host.
➢IMM
➢Secured IMM NYC rates for CVB + LHG representative to attend in
January.
9.A.1.A
Packet Pg. 150 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Partner Communications
➢Partner Engagement
➢Paused Hot Tip programming until further notice.
➢Destination Travel Analysis
➢Agency provided Client with key metrics and sentiment from
Destination Analysts.
➢Partner Newsletter
➢Agency assisted in creation of Special Edition Newsletter and
deployment to partners on October 26.
9.A.1.A
Packet Pg. 151 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Looking Ahead
➢Pitching
➢Hurricane Ian recovery messaging
➢Holidays in Paradise
➢Family Friendly Getaways
➢What’s New for 2023 in Paradise
➢Sustainability
➢Upcoming Coverage
➢JustLuxe –holding coverage until further notice
9.A.1.A
Packet Pg. 152 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Thank you!
Proud to be your Partner in Paradise!
9.A.1.A
Packet Pg. 153 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
TOURIST TAX COLLECTIONS
Collier County Tax Collector
9.A.1.A
Packet Pg. 154 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
FISCAL YEAR (OCTOBER THRU SEPTEMBER) TOTALS
NOVEMBER 2022
FOR THE MONTH OF OCTOBER 2022 VENDOR TAX COLLECTIONS
BREAKDOWN
FISCAL
2021-2022
FISCAL
2022-2023
DIFFERENCE %
OVERALL COLLECTIONS
(includes minor
categories not shown
below)
Current Month $1,985,147 $1,859,338 - $125,809 - % 6.33
Year to Date $1,985,147 $1,859,338 - $125,809 - % 6.33
HOTEL / MOTEL
Current Month $1,210,149 $1,181,613 - $28,536 - % 2.35
Year to Date $1,210,149 $1,181,613 - $28,536 - % 2.35
REALTORS
Current Month $83,759 $80,883 - $2,876 - % 3.43
Year to Date $83,759 $80,883 - $2,876 - % 3.43
INDIVIDUALS
(APTS/CONDOS
S F HOMES)
Current Month $660,064 $576,195 - $83,869 - % 12.70
Year to Date $660,064 $576,195 - $83,869 - % 12.70
9.A.1.A
Packet Pg. 155 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 156 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 157 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
MARKETING PARTNER REPORTS
PART II
9.A.1.A
Packet Pg. 158 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
WEB SITE ANALYTICS
Miles Partners, Inc.
9.A.1.A
Packet Pg. 159 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
ParadiseCoast.comMonthly Report
October 2022
Naples, Marco Island & the Everglades CVB
9.A.1.A
Packet Pg. 160 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 161 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 162 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 163 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 164 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Top States
●Florida 16,938
●Georgia 5,560
●New York 3,184
●Illinois 2,370
●Virginia 2,320
Top Metros
●Ft. Myers-Naples, FL 8,182
●Atlanta, GA 4,628
●New York, NY 2,773
●Miami-Ft. Lauderdale, FL 2,631
●Tampa-St. Petersburg, FL 2,536
9.A.1.A
Packet Pg. 165 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 166 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
PARADISE COAST
Paradise Coast Sports Complex (PCSC)
October 2022 Report
9.A.1.A
Packet Pg. 167 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
PARADISE COAST
Paradise Coast Sports Complex (PCSC)
October 2022 Report
9.A.1.A
Packet Pg. 168 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
PCSC on-site traffic totals
9.A.1.A
Packet Pg. 169 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
EVENTS SEPTEMBER/OCTOBER
•Labor Day Cup
•SWFL Prep & Tech football
•Mainscape company picnic
•Hurricane Ian response/recovery
•Kickoff/Azzurri soccer tournament
•Naples Canes Pop Warner youth football
•Golden Gate Titans Pop Warner youth football
•Peace River Conference youth football playoffs
•Barron Collier Companies picnic
•STARability 3K/5K
•FallFest powered by NaplesDealers.com
9.A.1.A
Packet Pg. 170 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
ONGOING EVENTS
•Sunset Saturdays
•Friday Latin Nights
•Wednesday Trivia Nights
•The Factory Run Club
•SWFL Skate Club
•Naples United, Naples City, Azzurri
Storm, Galacticos soccer
•STARability golf
•CCPS G.A.T.E Intern Program
9.A.1.A
Packet Pg. 171 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
TOP TRAFFIC SOURCES OCOTBER 2022
Large gain in referral
traffic
All Traffic
Up 23.51%
Referral Traffic
Up 91.8%
Paid Traffic
Up 44.92%
9.A.1.A
Packet Pg. 172 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
SEO/WEBSITE-Playparadise.com
OCTOBER 2022
Page Views
22,381 (up 18.3%)
Social Media Traffic
Up 45.91%
New Users
Up 26.88%
Returning Users
Up 14.41%
9.A.1.A
Packet Pg. 173 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
TOP SOCIAL NETWORK REFERRALS
9.A.1.A
Packet Pg. 174 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
FACEBOOK @PCSCNaples
October 2022
People 116,488
Reached (+28.9%)
Page Visits 2,038
(+86.5%)
Page Likes Total 7,039
New Likes/Follows 136
+21.4%
9.A.1.A
Packet Pg. 175 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
TWITTER @PCSCNaples
October 2022
Tweets 109
+6
Tweet impressions 15,100
+1,900
Profile visits 1,345
-454
Mentions 122
+5
New followers 24
+11
Current followers 1,003
9.A.1.A
Packet Pg. 176 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
INSTAGRAM @PCSCNaples
October 2022
Posts 93
+1
Stories 101
-44
Accounts reached 3,028
+27.8%
Accounts engaged 430
+108%
Total followers 3,365
-6
9.A.1.A
Packet Pg. 177 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
MEDIA PROMOTIONS -$165K Value
CABLE
CAMPAIGN
Renewed for
FULL YEAR
through 2023!
NAPLESDEALERS.COM
AUDI
INFINITI
VOLVO
ACURA
VOLKSWAGON
9.A.1.A
Packet Pg. 178 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
AWARENESS
Four October
Newsletters
sent to 17,711
subscribers
(4,427 each)
48.6% open rate
3.75% click rate
9.A.1.A
Packet Pg. 179 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
THANK YOU!
9.A.1.A
Packet Pg. 180 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Collier County Museums
Visitation Reports
9.A.1.A
Packet Pg. 181 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
VISITATION
October 2022
9.A.1.A
Packet Pg. 182 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
1,486 TOTAL VISITORS IN OCTOBER
October 2021 October 2022
Collier Museum at Government Center 378 281
Immokalee Pioneer Museum
at Roberts Ranch 281 574
Marco Island Historical Museum 1,013 607
Museum of the Everglades 468 24
Naples Depot Museum 607 0
TOTAL 2,747 1,486
9.A.1.A
Packet Pg. 183 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Customer Satisfaction
AVERAGE MAXIMUM
Please rate your overall experience with this Museum.4.86 5.0
How satisfied were you with the service you received?4.86 5.0
How likely are you to recommend this Museum to a friend
or colleague?9.86 10.0
9.A.1.A
Packet Pg. 184 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
How likely are you to recommend this Museum to
a friend or colleague?
100% (7)
0%10%20%30%40%50%60%70%80%90%100%
Detractor Passive Promoter
9.A.1.A
Packet Pg. 185 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Current
Exhibits
9.A.1.A
Packet Pg. 186 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Christmas Around the World
We live in a global village. We have many things in common and
more that make each culture unique and special. This exhibit will
explore the many societies of the world that observe the
Christmas holiday and what each group's distinct take is on this
festive season.
Immokalee Pioneer Museum at Roberts Ranch
November 15, 2022 to January 7, 2023
9.A.1.A
Packet Pg. 187 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Gearheads in the Glades
This exhibit thoroughly explores the ways that swamp ingenuity was
used to modify machines and motor vehicles to traverse and tame
the Everglades. Both airboats and swamp buggies were spawned by
mixing surplus airplane parts with boats, cars, trucks, and tractors.
The history of these hybrids and mechanical Frankenstein creations
will be told, with both vintage photos and actual vehicles included in
the displays.
Museum of the Everglades
November 8, 2022 to January 28, 2023
9.A.1.A
Packet Pg. 188 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
From the Great Lakes to the
Sunshine State: Exploring the
History of U.S. 41
U.S. 41 has never inspired our imaginations in the way of its more famous
brethren such as Route 66 or Highway 1. However, its roots go back to the
dawn of the automobile age, and it has a long history as a bridge between
the Midwest and the South. From the shores of Lake Superior in Michigan to
the Gulf Coast here in Naples, the route passes through eight states along the
way and crosses the entire width of the country from north to south. The
exhibit covers the history of the highway and many of the places of interest
along its route.
Collier Museum at Government Center
September 13, 2022 to January 21, 2023
9.A.1.A
Packet Pg. 189 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Christmas Around the World
We live in a global village. We have many things in common and
more that make each culture unique and special. This exhibit will
explore the many societies of the world that observe the
Christmas holiday and what each group's distinct take is on this
festive season.
Collier Museum at Government Center
November 22, 2022 to January 7, 2023
9.A.1.A
Packet Pg. 190 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
Art of the Dig: Wells Sawyer’s
Watercolors
Wells Sawyer was the photographer and watercolor artist for the
1896 Pepper-Hearst expedition to Marco Island. Sawyer’s
watercolors helped the public see just how extraordinary the
artifacts were. As many items deteriorated due to their exposure to
oxygen Sawyer’s watercolors also proved to be a powerful tool to
study them as they originally appeared. This exhibition will include
watercolors not previously published.
Marco Island Historical Museum
October 11, 2022 to January 19, 2023
9.A.1.A
Packet Pg. 191 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
THANK YOU
Questions?
9.A.1.A
Packet Pg. 192 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
9.A.1.A
Packet Pg. 193 Attachment: Marketing Partner TDC REPORT_Nov_2022 (23954 : Marketing Partner
11/28/2022
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 11.A
Doc ID: 23937
Item Summary: Tourism Staff Reports
Meeting Date: 11/28/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
11/15/2022 9:03 AM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
11/15/2022 9:03 AM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 11/15/2022 9:06 AM
Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 11/15/2022 10:06 AM
Tourism Paul Beirnes Director Completed 11/15/2022 10:10 PM
Office of Management and Budget Christopher Johnson OMB Completed 11/16/2022 1:47 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 11/18/2022 9:14 AM
County Attorney's Office Colleen Greene Attorney Review Completed 11/18/2022 2:09 PM
County Manager's Office Dan Rodriguez Deputy County Manager Completed 11/18/2022 3:27 PM
County Manager's Office Ed Finn Deputy County Manager Completed 11/19/2022 5:12 PM
Tourist Development Council Paul Beirnes Meeting Pending 11/28/2022 9:00 AM
11.A
Packet Pg. 194
11/21/2022
Paul Beirnes DIRECTOR ACTIVITIES – Oct 1 - 31, 2022
TASK
2022
Strategic Planning Projects 13
Collateral Development 4
Staff Planning & Development 10
New Projects 6
Current and Upcoming Significant Strategic Initiatives
Deputy Director of Tourism : The search for this role will continue into the Fall in our goal to secure a
seasoned strategic and branding leader to help elevate our destination.
Post Hurricane Ian Messaging : As presented within last month's TDC meeting, the destination resumed
social media communications beginning on November 1st with a phased approach focusing around
thankfulness and resiliency aligning with the month of November and Thanksgiving. Upon our landing
page of the website we have placed time stamped images of the destination demonstrating the robust
activity and recovery already occurring.
Monthly Activities
Trade Shows / Tourism Industry Conferences
• Immediately following the Hurricane I conducted extensive meetings with executive leaders
within all Destination CVBs across Florida as well as Visit Florida as leaders were seeking to
support us in our messaging and needs
Tourism Industry & Intra-Division Meetings
• Attended a series of meetings with RSW, Lee County CVB along with Eurowings airlines
regarding the continued service and readiness of the destination by the airline in the months
ahead
• Conducted a series of meetings with Procurement as we finalized the selection of or Midwest
Sales reps.
• Finalized all the details surrounding the scheduled (postponed) Tourism Star Awards
Staffing / Development
• In the absence of a dedicated sports sales staff, I continue to facilitate in good faith much of the
roles and responsibilities relating to the effective bridge between Tourism and the Sports
Complex in order to ensure and avoid compression during peak season.
• Administer, review, provide feedback and approve division Controls
• Conduct weekly scheduled one on one meetings with each of 9 current staff reports
• Conducted assigned / required Collier University training
• Monthly meeting with Deputy County Managers Dan Rodriguez
11.A.a
Packet Pg. 195 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Strategic Implementation
• Met with representatives of FEMA as they evaluate the industry impact and needs within the
travel industry following the storm
• Represented Collier County on FGCU’s Presidents Advisory Board on workforce and economic
development
• Immediately upon the approach of Hurricane Ian, initiated my role within the Emergency
Operations Center where I remained on duty in the EOC through Oct 12
Marketing / Public Relations/Communications / Sales
• Conducted an interview October 20th with Fox news relating to the status of operations across
the destination
• Conducted an interview October 20th with NBC news relating to the status of operations across
the destination
• Met wit the organizer of FBU along with the Deputy County Manager to discuss the status of
FBU in 2022 and beyond.
• Worked closely with Paradise Advertising and the rest of our agencies as we made steady plans
and alignment to roll out a paces social media strategy
• Met with the tournament executive for Chubb Classic to discuss the 2023 partnership
development
• Bi- weekly PR agency meeting
• Monthly Paradise Advertising agency meeting
• Strategic guidance on all meeting and leisure email blasts
• Provide team with regular data insight and market intelligence
Collateral development
• Provided ongoing review, direction, proofing and approval of all division collateral and
communications
Arts and Culture
John Melleky – Arts and Culture Manager 10/01/2022-10/31/2022
TDT GRANTS AND OTHER GRANT PROGRAMS
• Worked with finance to obtain updated information from grant organizations.
• Sent out contracts to be signed for a second round of grant contracts.
• Created a BCC Executive Summary for the signed contracts.
• Developed and drafted new grant process and held an initial review with legal on the proposed
changes.
• Worked with procurement to move along the selection of the online system vendor.
11.A.a
Packet Pg. 196 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
GENERAL CVB PROJECTS
• On-call for hurricane emergency center and kept in touch during the storm. Visited hotel
properties to obtain information on their situation.
PUBLIC ART COMMITTEE
• Cancelled the October meeting so members could recover from storm damage.
• Created an overview graphic of the Public Art Master Plan and how that relates to the meeting
discussions.
¡ARTE VIVA! - HISPANIC ART FESTIVAL
• Commissioner Chambers Exhibition
o Installed exhibition at the beginning of the month and uninstalled it at the end of the
month.
• ¡ARTE VIVA! Event Attendance
DATE ORGANIZATION
10/21/22 Meeting with Barbara Parisi – filming for social media for the exhibition
Ethnic Purses
10/25/22 Naples Botanical Garden – filming of installation of La Calavera Catrina
10/25/22 Marco Island Center for the Arts – Musical Interludes – Gulfshore Opera
Latin Infusion
11.A.a
Packet Pg. 197 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
OUTREACH TO ARTS AND CULTURE ORGANIZATIONS
Outreach to organizations includes meetings, introductions, and attendance at various arts and cultural
activities throughout the month.
DATE ORGANIZATION
10/07/22 The Naples Players - Red Carpet event for Blithe Spirit
10/13/22 Leadership Collier Arts Day – served on a panel
10/14/22 The Naples Players - Performance Blithe Spirit
10/18/22 The Guadalupe Center - develop ideas on outreach to Immokalee artists
10/20/22 Astralis Ensemble – introductory meeting
10/21/22 Hotworks Art Shows – introductory meeting and ways to promote the
November show
10/26/22 Marco Island Historical Museum - Opening of Exhibition The Art of the Dig
10/26/22-10/27/22 Naples International Film Festival events
UPCOMING STRATEGIC INITIATIVES
• Obtain grant software and manage the new application process. Develop training materials and
finalize timeline.
• Develop possible marketing items for ¡ARTE VIVA!
• Work with the United Arts Council to help with implementation and data collection on the Arts
Economic Prosperity Study 6.
• Build areas on the website for Arts and Culture organizations and work with them on detailed
content, especially to reach out to individual artists and performers.
11.A.a
Packet Pg. 198 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
GROUP MEETING SALES REPORT
Lisa Chamberlain, CMP – Group Sales Manager
Reporting Period: October 1 – 31, 2022
2021 2022
Number of Meeting Planner Contacts
74 in 2021 85 (vs. 60 in Aug; 63 in July; 63
in June; 31 in May; 55 in Apr; 51 in Mar;
97 in Feb; 103 in Jan; 84 in Dec / 74 in
Nov)
Number of RFP leads sent to hotel partners
60 Leads sent
32,632 potential room
nights
$19,913,711.83
Estimated Economic
Impact
107 Leads sent last month
(is that a record?)
$61,432,913.22 estimated
Econ impact
26 leads sent (vs. 38 leads in Sept; 38
leads sent in Aug; 50 in July; 46 in June;
31 in May; 58 in Apr; 44 in March; 52 in
Feb; 86 leads sent in Jan; 73 in Dec; 62 in
Nov and 60 in Oct)
14,976 potential room nights (vs. 21,559
in Aug; 34,347 in July; 29,969 in June;
17,960 in May; 30,848 in Apr; 27,576 in
March; 25,719 in Feb; 51,754 in Jan;
21,437 in Dec; 24,681 in Nov)
$8,325,825 Estimated Economic Impact
(vs. $12,452,893 in Aug; $20,463,817 in
July; $16,788,741 in June; $6,797,942 in
May; $19,267,376 in Apr; $17,341,053
EEI in Mar; $18,531,906 in Feb;
$33,833,940 in Jan; $18,859,585.16 in
Dec; $35,562,763.05 EEI in Nov)
Number of Groups booked
1 group booked
vs (1 booked in 2021; 0
booked in 2020; 20 groups
cancelled and 15 turned
lost due to CV19)
3 groups booked (vs. 4 in Sept; 4 in Aug;
4 in July; 4 in June; 7 in May; 7 in Apr; 3
in Mar; 2 in Feb; 5 in Jan; 3 in Dec; 6 in
Nov; 1 in Oct)
Total Room Nights/Econ. Impact for Period
booked
$103,534.90 direct
spending EI;
330 total room nights
booked
$927,426 direct spending
EI;
554 total room nights
booked
$605,363 direct spending EI; 787 TRN in
Aug; (vs $213,157 direct spending EI; 871
TRN in Aug; $1,893,453 EI; 2742 TRN in
July; $2,387,999 direct spending EI, 4262
TRN in June; $4,638,164 direct spending
EI, 8,848 TRN in May: (vs $2,116, 617
direct spending EI, 4,154 TRN in Apr;
$222,333 direct spending EI, 1093 TRN in
March; $79,791 direct spending EI; 244
TRN in February; $348,085 direct
spending EI; 713 total room nights
booked in January; $441,239 direct
spending EI; 581 total room nights
booked in Dec; $1,409,708 EI; 3000 TRN
in Nov)
Number of RFP Enhancement (RFPE)
Requests
2 in Oct 2021
1 For Oct (vs 6 for Sept; 6 for Aug;
1 for July; 4 for June; 4 for May; 4
for Apr; 2 for Mar; 3 for Feb; 0 for
January; 0 in December; 3 in
November)
11.A.a
Packet Pg. 199 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
- Edward Jones Investments; June
2024
Number of RFPE’s to Contract
1 in Oct 2021
0 For Oct (vs. 0 for Sept; 0 for
Aug; 1 for July; 2 for June; 2
for May; 1 for April; 0 for
March; 0 for February; 0 for
January; 0 in December; 1 in
November)
Southern Wholesalers Assn
2024 JW Marriott
Client Site Visits & FAM’S
1 in Oct 2021
(vs. 0 - all sites cancelled in
2020)
0 in Oct (vs. 4 in Sept; 4 in Aug; 2
in July; 1 in June 0 in May; 0 in Apr; 5 in
March; 1 in February; 2 in January) ----
Hotel Partner Site Visits 1
(vs 1 in 2021; 6 in
2020 - 5 hotel/one
DMC)
17 (vs. 4 in Sept; 10 in Aug; 7 in
July; 7 in June; 3 in May; 0 in Apr; 1
in Mar; 1 in Feb; 1 in Jan)
Number of Shows Attended 2 shows in Oct 2021:
FSAE Educ Day & Expo;
Smart Meetings National 3-
Day Experience (vs 0
shows in 2020)
1 in Oct IMEX America 2022 (vs 1 in
Sept; 0 in Aug; 1 in July Florida Society of
Association Executives Annual
Conference 2022; 0 in June )
• Joined the CVB team on February 1, 2021
EVENTS ATTENDED
IMEX America 2022 Las Vegas, NV (see below)
Hotel & Hospitality Industry networking event Naples, FL
SALES ACTIVITIES
Hurricane Ian made landfall on Wednesday, September 28, 2022. On October 4th, Claudia Cianfero, our
Global Sales Manager and I visited numerous hotels, and on Thursday, October 6th John Milleky, our Arts &
Cultural Manager and I visited 12 area Hotel Partners. We inquired with how they are doing, what
damage they may have had, what they are finding and what they are projecting for the immediate
future. Our hospitality community is certainly resilient and it was uplifting to see everyone pulling
together to recover so quickly.
Worked the 311 Call Center at the Collier County Emergency Operations Center on Wed, October 5th.
Working with a small group of hotel representatives via email chain to help determine who had
availability to help accommodate construction teams, displace residents and others needing
accommodations after the hurricane.
Attended IMEX America 2022 in the Visit Florida Booth. 175 planners stopped by our booth; 4,339 buyers
attended this show. (Please see further details under Observation/Trends)
Reviewed and scored submission for the Tourism Sales Representation-Midwest US – Selection Committee
Meeting
11.A.a
Packet Pg. 200 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and
other channels.
RFPs. 26 leads this month (vs. 47 in Oct; 38 in Sept; 38 in Aug; 50 in July; 46 in June; 31 leads in May; 55
leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in
Oct; 47 in Sept; 58 in August)
• 10/2: Sunday call around to restaurant partners to see status
• 10/4: FSAE Associate Advisory Committee Call
• 10/4: Hotel Partner visits with Claudia
• 10/5: Collier County Emergency Operations Center 311 Phone bank
• 10/6: Hotel Partner visits with John Melleky (12)
• 10/10-14: Attended IMEX America 2022 October 10 – 13
• 10/18: Tourism Sales Representation – Midwest US Selection Committee Meeting
• 10/19: Midwest Team Zoom Call with Maura Zhang and Barbara Quigley
• 10/26: Northstar Meetings Group Webinar “A CVB Can Do That?”
• 10/31: Paid FE Group RFP Enhancement funding to JW Marriott
OBSERVATIONS/TRENDS
What a difference a few days make… Hurricane Ian made landfall on Wednesday, September 28th and
this immediately affected the upcoming meetings booked at our area partner hotels. A great example
of our response to the meetings industry was a video with the right sentiment to upcoming meeting
planners, as well as a 3 page document showing current conditions at the hotel. Several groups had
no choice but to cancel or postpone, such as ILMA 2022, which was to hold their Annual Meeting at the
JW Marriott Marco Island on October 1-4, 2022. Paul Beirnes was scheduled to welcome their group at
the hotel. They obviously had to cancel/postpone this event and hope to return in 2023.
Other groups worked closely with properties to ensure their meetings would be held. FEI Group was
scheduled to meet October 24-27, 2022 at the JW Marriott Marco Island. Their CEO demonstrated their
immense support of our industry and the JW Marriott Marco Island by sending a heartfelt letter to their
attendees informing them how important their attendance is and urging them to attend. (See letter
attached)
We were registered to attend the IMEX America 2022 show in Las Vegas and participate in the Visit
Florida island booth from October 10th-14th. Despite the fact that we were immersed in recovery
efforts, our team determined it was imperative to attend the IMEX America 2022 conference, and
ensure we did not have an empty table for our appointments. Our message was to shout from the
rooftops that we are resilient, and please don’t count us out - we’ll be ready to welcome their groups in
the near future and the best way you can support us is by considering our destination as a possible host
for any future groups.
Not surprising, but lead volume was a bit down: 26 leads vs. 47 leads last month. Perhaps due to
Hurricane Ian, but also this time of year lead volume does usually decrease a bit.
11.A.a
Packet Pg. 201 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
UPCOMING STRATEGIC INITIATIVES
With the new FY23 upon us, we will be preparing Proposals to Attend for the key upcoming conferences on
our calendar. Preparations underway to register, complete travel requests, etc to attend future events.
We are sponsoring the upcoming Florida Society of Association Executives’ November FSAE Meeting Planner
Roundtable luncheon in Tallahassee on Wednesday, November 16th. Anticipated attendance is 35 meeting
professionals, and we will be sharing the recent video we filmed for the meetings market. We filmed Paul
Beirnes walking and talking on the beach at Marco Island, on 5th Avenue and from Naples Grande Beach
Resort. Our messaging is how important meetings are to our area and that the best way they can support us
is to consider us for future conferences or events they’re planning and give us the opportunity to bid on
those.
In the Midwest market, we will be attending the MPI Chicago Area Chapter Signature Luncheon, SITE Holly
Trolley; Association Forum’s Holiday Showcase.
In January, we will be attending Professional Conference Management Association - PCMA’s Convening
Leaders Conference. Plans are underway to confirm participation in Visit Florida’s Florida Encounter in early
February.
IMEX America 2022 Visit Florida Booth
Lisa Chamberlain, Barbara Quigley and David Martorana, Naples Grande Beach Resort
11.A.a
Packet Pg. 202 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
11.A.a
Packet Pg. 203 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
From: Rugala, Sue
Sent: Tuesday, October 4, 2022 10:35 AM
Subject: 2022 FEI Group National Conference - The Show Will Go On!
We have been given permission from the President of FEI to share this if it helps you out….can be sent to
clients as an example of their support to the Resort and our area. It can be sent with group name, etc
Good afternoon FEI family,
We know you have a lot of questions about the status of the FEI Group National Conference, Marco
Island and the hotel property.
Our team has been working diligently to collect as much information as possible about the city, the
surrounding airports and the resort.
We now have formal confirmation from the JW Marriott that they will be able to host our national
conference as planned; in fact, the hotel will be hosting an 800-person event next week.
The Fort Myers airport is due to resume full service sometime this week; the area’s surrounding
commercial airports are currently operational.
Several of the more popular local Marco Island restaurants have already resumed service. Our fishing
activities and golf activities, the spa, the pool and the beautiful beaches will be available during our event
as well.
As you are aware, the city of Marco Island and the property surrounding the JW Marriott took a hard hit
from the storm. It could take years for this community to recover. Clearly, Marco Island will not look the
same, but the people who work and live in the community are committed to getting back to normal as
quickly as possible.
The process of selecting this year‘s conference hotel began nearly three years ago. During that time of
due diligence, which included property visits and meetings with the hotel staff, we’ve formed meaningful
11.A.a
Packet Pg. 204 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
relationships with the hotel staff and supporting vendors. We have a deep understanding and
appreciation of what it takes to put on an event like this, particularl y from a hotel staffing perspective.
The JW Marriott team and the surrounding community need our support. Many of the staff homes have
been devastated by the hurricane and for most, their only source of income is derived through the JW
Marriott. Your team at FEI Group cannot imagine the additional challenges and burdens the hotel staff
would face if they came into work the week of October 25 facing an empty hotel. No salaries, no
gratuities, no satisfaction of providing great service to guests like all of you.
This conference may not look the same; the surrounding areas of Marco Island and beyond definitely will
not look the same. But FEI Group shows up, and we can contribute to the rebuilding of a great part of our
country by supporting the local economy. In fact, the room tax we will pay during our stay will support
local efforts to rebuild the area.
This year, we will be supporting No Child Hungry during our event. This organization will deliver much
needed meals to the community of Marco Island, so stay tuned for more information around this
important charity.
We have over 725 attendees registered for national conference this year, our highest attendance ever!
We look forward to showing up and delivering a great national conference giving us all the opportunity to
support the community with our patience, our understanding, with our ability to give to a community in
need and with our good old American dollar bills.
Please reach out to our team with any questions. We all eagerly await you r arrival into Marco the week
of October 25.
Onward!
Your FEI Group Team
FEI Group | 811 Livingston Court, Suite A, Marietta, GA 30067
Unsubscribe tland@feigroup.net
Update Profile | Constant Contact Data Notice
Sent by area@feigroup.net powered by
Try email marketing for free today!
11.A.a
Packet Pg. 205 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
GROUP MEETING SALES REPORT - October 2022
Synergy-Connect Midwest Reps
2021 2022
Number of Meeting Planner Contacts 90 125
Number of RFP leads sent 15 5
Number of Groups booked
Total Room Nights/Econ. Impact for Period
booked
Number of RFP Enhancement (RFPE)
Requests
Number of RFP’s to Contract
Site Visits & FAMS
Number of Shows Attended 2
11.A.a
Packet Pg. 206 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
RFPs
Event Name Organization Contact State Event Date Total
Room
Nights
White Cap 2024 President’s
Summit
Maritz Laura Purwel MO June 21-29,
2024
1310
NCM Associates April 2023 Maritz Diane Cookson MO April 19-22,
2023
79
CCCI Cru Bridges Arrowhead
Conferences
Beth Platt IN Dec 26, 2022-
Jan 1, 2026
1892
HMH Q District Leadership Summit HelmsBriscoe Cari Renkin MN May 6-10, 2023 575
ABA Midwinter Leadership
Meeting
American Bar
Association
Meaghan
Stallkamp
IL January 15-19,
2025
318
VIRTUAL EVENTS ATTENDED
● Destination Reps Quarterly Meeting
PROSPECTING and OTHER ACTIVITIES
● Reached out by phone and/or email to all new leads
● Reached out by phone and/or email to tentative accounts
● Attended Destination Celebration Indianapolis – 50 clients attended
● Attended IMEX America – 175 planners both domestic and international stopped by
our booth. 4,339 buyers attended this show representing 180 countries. IMEX 2022
was 45% larger than 2021.
● Working on 2023 travel calendar with Lisa
● Decrease in leads possibly due to hurricane Ian concerns from clients.
LOOKING AHEAD
● November 22, 2022 - MPI Chicago Area Chapter Signature Luncheon (BQ attending)
● November 29, 2022 – SITE Holly Trolley, BQ attending
● November 30-December 1, 2022 -Association Forum Holiday Showcase, BQ
attending
11.A.a
Packet Pg. 207 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
● December 7, 2022 - Destination Reps Holiday Party, BQ attending
● December 8, 2022 – Site Holly Trolley, BQ attending
● January 9-12, 2023 PCMA Convening Leaders - Las Vegas (Pending Approval)
11.A.a
Packet Pg. 208 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
PERIOD AT A GLANCE 2021 2022
Number of Travel Agent & Tour
Ops Contacts
0 0
Number of FAM’s/Site Visits 0 0
Number of Meeting Planners 0 153
Consumers
Number of RFP’s Sent
7 9 leads sent with potential $358,382.70
EIC and 701 room nights
Number of RFP’s Definite 2 0
Specialty Markets
Michelle Pirre - Sales Assistant 10/1/2022-10/31/2022
Meetings
October 5, 2022 - Zoom meeting with Rachel Cavello (Out Coast gay Florida travel) and other
Tourism LGBTQ Representatives in Florida, regarding the Florida Out Coast Conference
scheduled for August 2023.
October 12, 2022 – Naples Pride Board meeting and accepting of seat 8 with the Naples Pride
Center Board of Directors.
October 13-16, 2021 – Attended Sophisticated Weddings Events in NYC.
October 14, 2021 – Meeting with Ed Salvato organizer of the LGBTQ Pavilions at the NY and
Chicago Travel ad venture shows to discuss our sponsorship activations.
October 20, 202- Zoom Meeting with Dawn Ennis of The Daily Beast regarding lgbtq Travel and
Florida Anti-LGBTQ legislation and effects thereof.
Destination Weddings
On October 14th the CVB was the single destination title sponsor for the Sophisticated
Weddings & Kleifeld’s-Pnina Tornai Mirages Couture Runway show in NYC. A new approach to
destination weddings exposure for the area, which includes PR and social media, as well as the
opportunity to meet with wedding planners who will have repeat business, verses typical
wedding expos, where we are meeting potential brides and grooms who will have only one
event in the destination.
11.A.a
Packet Pg. 209 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Included in our sponsorship was an activation area at the main event which included a lounge &
bar area with a Paradise Coast themed craft cocktail. An ad and article in the current
Sophisticated Weddings Magazine both in print and online was also included. A listing on the
Sophisticated Weddings website in the Wanderlust section as well.
Situated in our Paradise Coast Lounge the CVB along with SeaFair Mega Yachts, and Terry
Gallagher with Lou Hammond Associates, we were able to speak with planners who bring
sophisticated weddings to the state of Florida, as well as several media guests. Together our
team was able spread the word about the resilience of our destination and our quick road to
recovery from Hurricane Ian. We were met with amazing heartfelt sentiments and support for
our destination.
The Oct. 14th NY Bridal Fashion Week event at Capitale with Kleinfeld and Pnina Tornai had 458
guests- over 100 more people than expected. Among the guests were 135 wedding planners.
Before, during, and after the event- as recently as Nov. 3rd- the magazine's Instagram profile
put up a combined 28 stories and posts. All the stories were archived. The Paradise Coast IG
profile was tagged every time. Every story was shared by the IG profiles for Kleinfeld, Pnina
Tornai, and Capitale. All these profiles each had their own original posts and stories. Paradise
Coast was tagged in most of them. This includes an IG story featuring Pnina Tornai sitting in the
event's Paradise Coast Lounge, hugging a teal Paradise Coast pillo w.
Paradise Coast has been credited as a sponsor in every piece on the LIFESTYLE page of the
magazine's website related to the Oct. 14th event. Being credited with a clickable link in web
pages associated with Pnina Tornai and Kleinfeld is a powerful way to improve the Paradise
Coast standing within wedding planning related Google searches.
UPCOMING STRATEGIC INITIATIVES
January – New York Travel & Adventure Show LGBTQ Pavilion
February – Chicago Travel & Adventure Show LGBTQ Pavilion
11.A.a
Packet Pg. 210 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
PUBLIC RELATIONS & COMMUNICATIONS
Sandra Rios/Maria Power October 1-31, 2022
Journalists/ Influencer Activity:
Contacted Pamela Wright (Boston Globe) to postpone destination visit due to Hurricane Ian. Also
contacted the Ivey House to postpone her hotel stay.
Drafted information and supplied photos for Deirdra Funcheon of AXIOS (Miami/Ft. Lauderdale) regarding
the Cape Romano Dome Houses.
Drafted key points for Maria Lenhart of MPI Magazine for inclusion in October article regarding post -
hurricane status of the destination.
Drafted key points for Stacy Zable for Travel Weekly (Nov 28th) article on Hurricane Ian recovery.
Worked with Victoria Sherman of Happybellytrails.com to share all restaurants that were currently open in
Collier County.
Assisted Marco Knopp of with images for an travel article FreeMensWorld magazine which will be
Published in December this year or in the start of 2023.
Provided images for Michael A Pinchera of MPI for editorial about the meeting/event industry in
southwest Florida, for our audience of meeting professionals.
Hosted:
Due to Hurricane Ian we did not host any journalists in October.
Activity:
Hurricane Ian activity included:
Review of Crisis communications plan and contacts
Implementation of online crisis communications and messaging
Prepared Faneuil and Miles Media team for call-around instructions
PERIOD AT A GLANCE
September 2022
October 2022 October 2021 / 2020
Media Interactions 7 October 2021 – 198
October 2020 - 190
Journalists/Influencers Hosted 0 October 2021 - 0
September 2020 - 4
11.A.a
Packet Pg. 211 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Drafted Special Edition CoastLines partner information that included updates on post -hurricane
activity and status of beaches, resort and restaurant openings, debris collection and general
recovery information.
Prepared restaurant re-opening list to include in post-hurricane partner communications and with
EOC. Called 140 local restaurants to see who was open and what the current status is and
offered assistance from CVB.
Manned Business and Industry desk at EOC to supply lodging updates and place first
responders, FEMA personnel, recovery workers and National Guard in lodging accommodations.
Shared airport, restaurant, attraction and hotel updates with social media team to post on CVB
website.
Created list of restaurants offering free meal to first responders.
Created and updated daily list of hotels that had rooms for first responders.
Drafted internal team communications that CVB staff could share with meeting planners, travel
advisors, vendors and professional contacts.
Assisted local hoteliers with contacts for contractors and first responders seeking
accommodations.
Rescheduled 2022 Paradise Coast Tourism Star Awards event – now slated for November 21,
2022.
Regional and International PR Initiatives:
Shared information regarding re-opening of RSW airport via partner communications
Monitored media for regional coverage related to Hurricane Ian
News & Press Releases:
Florida Tourism Economy Could Take $7 Billion Hurricane Ian Hit (wealthmanagement.com)
Ian Tears Through Florida's Tourism Industry | Barron's (barrons.com)
Ian's economic toll in Florida could reach $60 billion to $70 billion - CBS News
Hurricane Ian's Destruction Will Include Possible $7B Blow To Florida Hospitality Industry (bisnow.com)
Storm-Battered Florida Businesses Face Arduous Rebuilding (usnews.com)
Hurricane Ian Leaves Behind a Staggering Scale of Damage in Florida - The New York Times (nytimes.com)
WATCH: Florida firefighters rescue woman from flooded car | FOX 5 San Diego
'Total disaster': Charter boat owners hope to rebuild Fort Myers Beach (fox4now.com)
Hurricane Ian: Naples restaurants reopening after the storm (naplesnews.com)
Reopening of Southwest Florida International Delayed | TravelPulse
Should you go to Florida? The ethics of travel after a hurricane. - The Washington Post
11.A.a
Packet Pg. 212 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Website Listings, Events and Deals
• Created, updated or deleted 48 event listings for the website. Research shows that in October
we had 3767 views on the events page. The events landing page for October moved down to
the fifth most viewed page on the website.
• Created or updated 1 deal on www.ParadiseCoast.com.
o 1302 unique views from individuals searching deals.
o Deals page views were up 30% compared to 2021, and up 48% for 2020 views.
• 198 business listings created, updated, or removed from the website. We created a tag to have
all the open businesses show up on the webpage to assist our partners and tourists know what
restaurants, attractions and hotel were open.
Administration & Writings
• Collated TDC September partner and marketing reports
• Drafted and reviewed submission to Visit Florida Domestic Media Mission targeting journalists in
Dallas and Austin, TX
• Updated ¡ARTE VIVA! copy points for inclusion in John Melleky’s TDC presentation and the
installation of the Collier County exhibition.
• Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising).
• Participated in weekly Collier County PIO ZOOM call.
• Prepared October TDC PR Report.
• Drafted and submitted 2 Destinations Florida articles, one on Hurricane Ian recovery and the
other on supplying hurricane relief to the area through Collier County Community Foundation.
• Attended 10/11/2022 BCC Meeting regarding EOC / Lodging status and updates if needed to
support Dan Summers’ presentation.
Publicity Highlights (clips)
11.A.a
Packet Pg. 213 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Collier County's tourism industry is showing resilience in the wake of Hurricane Ian.
From hotels and resorts to campgrounds, nearly 65% of the county's rental properties for visitors are
open for business, just weeks after the powerful storm hit. That's according to Paul Beirnes, the county's
tourism director.
At a Tourist Development Council meeting Monday, he shared that 74 of 115 properties are operational,
with many others expected to reopen over the next 45 days — some within a few weeks.
He acknowledged the recovery is much better in Collier than in Lee, which took a direct hit from the near -
Category 5 storm, which caused mass destruction with a record storm surge.
11.A.a
Packet Pg. 214 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
In Collier, the status of 25 properties is still unknown, due mostly to lingering communication problems
post-Ian, including phone, power and internet outages, Beirnes said.
Just because they've been unreachable, however, it doesn't mean there's "any despair there," he said.
Seven properties that remain dark have "no insight" on when they'll reopen, but they're all "very small," so
it's "not a large impact," Beirnes said.
Another nine have reported they're under repair and in recovery, he said.
It's not clear how Lee County compares. The county's tourism director couldn't immediately be reached
for comment.
11.A.a
Packet Pg. 215 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Overall, Beirnes told the tourism council the speed of recovery in Collier's tourism industry is enough
to "blow your mind," with heavily-damaged hotels that looked like they might be closed for 90 days or
more, reopening in half the time.
"Shocking, how quick the response is," he said.
In case you missed it:After taking big hit from Hurricane Ian, coastal resorts and hotels vow to rebuild
Other Ian coverage:Turtle Club in Naples to be shut down up to 1 year after Hurricane Ian damages
restaurant
Resort layoffs:Ritz-Carlton latest resort to announce hundreds of layoffs in Southwest Florida
It's not just the hotels and resorts that are getting back on their feet quickly, but the restaurants, shops
and other local businesses that draw residents and visitors alike, such as those on Fifth Avenue South in
downtown Naples.
"Within about a week of the storm, I said the No. 1 question on Fifth Avenue was Sauvignon Blanc or
Merlot. It was somewhat out of character how quickly everything came back," he said.
With many of the county's larger resorts and hotels back in operation, roughly 80% of the rooms are
"open for business," he said.
11.A.a
Packet Pg. 216 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
"Frankly, we could be at about 86% of our room inventory within the next 45 days," Beirnes said. "So not
a bad position."
With more properties open, he said, the situation of "near-zero" occupancy has begun to ease in the
county, with blocks of 10 or 15 rooms showing up for the first time since Ian made landfall in Southwe st
Florida on Sept. 28.
Hammering the arts: Hurricane Ian pounded Naples arts buildings, ruining some venues, leaving fish at
others
Damage from Hurricane Ian:$2.2 billion in Collier, more than 3,500 buildings face major damage
In the aftermath of the devastating storm, hotels and other rentals usually reserved for tourists have been
packed with first responders, insurance adjusters and construction and clean-up crews — as well as by
residents displaced by Ian.
The industry, he said, appears to be turning a corner.
"Everybody wants an answer of when season will be back and when everybody will, all the
contractors will, depart and open up the rooms. We don't know that. We will know when it happens,"
Beirnes said.
11.A.a
Packet Pg. 217 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Although normalcy is still far off, destination marketing in Collier will resume, albeit cautiously and slowly,
with careful wording — and a focus on the area's resiliency and gratefulness, for the outpouring of
support it's seen from around the world, he said.
The recovery campaign will be heavily anchored by social media and email in October, November and
December.
In resuming marketing, Beirnes emphasized the importance of "tonality," and con sideration to local
residents, and especially neighbors to the north, who are still in recovery and in need of help.
He described the recovery as regional, saying Collier doesn't plan to position itself in a much better or
positive position than any other part of Southwest Florida.
Lee County, especially, will have a much longer row to hoe, with so much more damage and destruction
to its coastal hotels and resorts, which could take years to rebuild.
Beirnes acknowledged as much.
"I am certain, despite the depth of impact in Lee County, they are going to come back," Beirnes said. "In
time, really elevating Southwest Florida."
In Lee, many hotels and resorts — and other tourist-driven businesses big and small — have vowed to
rebuild, from Fort Myers Beach to Sanibel and Captiva islands.
11.A.a
Packet Pg. 218 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
With all of the reconstruction, Beirnes believes the region will become the "French Riveria of Florida."
https://www.naplesnews.com/story/money/2022/10/25/colliers-hotels-bounce-back-lee-still-has-
tough-road-ahead/10588849002/
By: Nadeen Yanes
Posted at 7:37 PM, Oct 21, 2022
and last updated 7:15 AM, Oct 22, 2022
11.A.a
Packet Pg. 219 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
LEE COUNTY, Fla. — Hurricane Ian's impact is wreaking havoc on Southwest Florida's tourism as
industry leaders weigh in on its impact to the local economy, including in Collier County. Tourism has a
$2.6 billion impact on the area, supporting 30,000 jobs in Collier County alone, according to Paul
Beirnes, Executive Director of Collier County's Convention and Visitor's Bureau.
"It’s the ripple effect," Biernes said. "It's rental cars, it is renting wave runners going down to Ten
Thousand Islands, it is fly fishing down Everglades City, arts and culture. So, $2.6 billion is a significant
nugget that’s certainly going to be part of the equation as we bounce back from the hurricane."
This after 2022 didn't just break tourism records in Collier County, but destroyed them. Tourism leaders
gage these numbers through tourism development tax dollars, which is a tax set on hotel rooms. This year,
Collier County collected more than $45 million in tourism tax money, a 40% increase from record -
breaking 2019 before the pandemic. The hurricane slowed that momentum down, impacting tens of
thousands of jobs in the area.
"Not the way we anticipated the end of the year, but I think we are a resilient destination and all of
Southwest Florida, you can’t count us down," he added.
There are already signs of hope and recovery at popular tourist destinations in th e county, as iconic 5th
Avenue was steady on Friday afternoon, many of the shops and cafes busy. That's where we caught up
with Carrie Oglibie, celebrating her birthday with a group of friends all visiting from Texas.
"We had some conversations, some thought at first 'would be it open?' and 'would we be able to come?'
Then we felt guilty, should we be coming down here shopping, partying, having a good time while so many
people were struggling," she said. "It was like yes, maybe we can help, and we can be to urist for the
economy — here we are shopping and having a great time."
Carrie and her friends were surprised by how many shops and restaurants were open just over three
weeks after many were under water.
11.A.a
Packet Pg. 220 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
For Gallery One owner MaryLou Chronister and her manager Debbie Wade, water seeped in past the
flood panels. Both were working in the gallery, now gutted, as the carpet needs to be ripped out and
cabinetry replaced. Chronister was only able to keep on her four full-time employees, letting go of her
three part-timers until they are able to reopen.
"We will come back," Chronister said with fierce determination. "It’s 5 th Avenue, it will come back. It will
come back better than it’s ever been."
Beirnes said right now the hotels are being kept alive by the number of workers, contractors and linemen
staying in Collier County, meaning they're not quite ready to bring visitors back just yet. He hopes that
soft re-launch of marketing tourism in Collier County could come as early as Thanksgiving, though that's
still dependent on the area's recovery.
https://www.fox4now.com/collier-county/its-a-ripple-effect-collier-county-tourism-leaders-say-30-000-jobs-rely-
on-tourism
Southwest Florida traffic peaks, hotels crowd after Hurricane Ian
BY DAVID DORSEY
NOVEMBER 1, 2022
PHOTO CREDIT:KRISHNA SAMOEDJH
BeyondWords
11.A.a
Packet Pg. 221 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Packed roads and filled hotels are creating a new kind of post -Hurricane Ian world in
Southwest Florida, especially in Lee County.
Since the Sept. 28 storm, roads have been clogged just about everywhere, and not only
during rush hour, for a variety of reasons.
In Lee County, where coastal communities in Fort Myers Beach, Sanibel and Captiva
islands, Pine Island, Matlacha and parts of Cape Coral received widespread
devastation, about 20,000 homes received major damage from winds and storm surge.
This has diverted many displaced residents into the mix with the regular flow of
traffic.
Combine that with the onset of seasonal traffic, along with a litany of construction
contractors, roofing companies, electrical workers, mold mitigation businesses and an
increased presence of law enforcement, and it makes for slow -going, especially during
the morning and late afternoon throng of rush -hour traffic that’s further loaded with
usual commuters.
The Florida Highway Patrol, for example, dispatched an additional 90 patrol cars to
the region to assist with excess traffic.
Lee County provided data from Oct. 18 of this year, a Tuesday, as compared to the
same date last year, a Monday. Pine Island Road in Cape Coral, east of Del Prado
Boulevard, had 32,281 vehicles per day, which is 9% hig her than the same date one
year prior and 7% higher than peak seasonal traffic in March.
Meanwhile, Colonial Boulevard west of Plantation Road in Fort Myers had 61,680
vehicles per day, which is 6.75% higher than last year.
U.S. 41, north of Estero Par kway, had 60,990 vehicles per day, which is 9% higher.
Martin Luther King Jr. Boulevard in Fort Myers, east of Ortiz Avenue, had 55,367
vehicles per day, which was 3% higher.
John Lai, president of the Sanibel Captiva Chamber of Commerce, said the Sani bel
Causeway was experiencing seasonal traffic levels, about 10,000 vehicles per day, as
soon as it reopened.
11.A.a
Packet Pg. 222 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
“I think you’re going to see more of the same,” said Stan Stouder, a founding partner
with CRE Consultants. “I live right by the Sanibel Cause way now. I saw 50 dump
trucks at 7:30 at night doing 60 to 70 miles an hour off Summerlin Road. They were
just feeding materials to Sanibel. It looked like Alico Road, but they were hauling
materials down to the causeway.
“My thinking is, you can’t impor t all of these contractors, FEMA guys, etc., without
having that density of traffic. I think you’re going to see the tourism dollars with the
outgoing tide. The incoming tide will be contractors bringing in that revenue for the
community.”
All of those visiting contractors and construction workers need places to stay, and area
hotel rooms have been at or near 100% occupancy for the past month.
There were about 13,000 Lee County hotel rooms prior to Hurricane Ian, according to
county data. Post-storm numbers aren’t available, but Sanibel and Captiva combine to
have about 250 hotel properties.
Betsy Clayton, Lee County director of communications, declined to allow Tamara
Pigott, director of Lee County Visitor/Conventions Bureau, to speak with Gulfshore
Business about the short -term future of tourism in Lee County. But hotel owners in the
coastal areas have told Gulfshore Business they do not expect large-scale tourism to
return until 2024.
With Lee County rooms scarce and demand high, the average daily rate for those
rooms rose from $131.01 the week of Oct. 8 -15, 2021 to $158.15 for the same dates this
year, an increase of 20%, according to Lee County.
In Collier County, the trends diverged from Lee County. For the week of Oct. 9 -15, the
average daily room rate was $214.32 this year, a 4.9% decrease from $224.90 last year.
But one week later, Oct. 16 -22, the average daily room rate rose from $225.08 a year
ago to $230.73 this year, a 2.5% increase.
11.A.a
Packet Pg. 223 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Collier County has about 10,000 hotel rooms and fa red much better than Lee County
from the storm, said Paul Beirnes, executive director of Collier County’s visitor and
convention bureau.
“Right off the bat, it’s certainly an escalated response by first responders, construction
contractors and displaced residents,” Beirnes said. “It put everyone in an immediate
overnight pinch.”
The day after Hurricane Ian made landfall, the Collier VCB began making a round of
calls to 115 hotels, reaching about 30% of those properties for status reports.
“Fast forward, every day gets better and better,” Beirnes said. “This weekend, when we
crunched the numbers, about 80% of all rooms are open for business. It’s starting to
normalize a little bit.”
While coastal Lee County hotels most certainly will not have a 2023 t ourist season,
Collier County hotels will, Beirnes said.
“If you had asked me that a week ago, it seems like every day, you can soften the tone,”
Beirnes said. “Things are changing remarkably quickly.
“A week ago, I would have said the hotels are going to be 100% full of contractors and
responders and vendors.”
Now, Beirnes said his thinking is shifting. “I have a feeling there will be a season,” he
said of 2023. “There’s a passion and desire for tourists to come to this destination. I
really do believe these hotels are opening up so fast. It may look different. But I think
we’re going to have a season. It just won’t look or feel anything like normal. But we will
have some visitors here, no question about it.”
If Beirnes is right, Southwest Florida t raffic in January through March of 2023 could
grow even more intense than it is now.
Lt. Greg Bueno with the Florida Highway Patrol leads the communications division
and urged drivers to use extra caution.
“Whether we have 1,000 cars on the road or a m illion, people have to have patient,”
Bueno said. “If they want a good way to get themselves in trouble – road rage – you
injure someone, you’re going to be held accountable. And it’s just not worth it. People
need to keep themselves in check.”
https://www.gulfshorebusiness.com/southwest-florida-traffic-peaks-hotels-packed-after-hurricane-ian/
11.A.a
Packet Pg. 224 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
REPORTER: RACHEL COX-ROSEN
WRITER: PAUL DOLAN
PUBLISHED: OCTOBER 24, 2022 5:23 PM EDT
COLLIER COUNTY
Many resorts and hotels are closed and have no timeline on when they will be open again after
Hurricane Ian.
Employees at these hotels have been laid off leaving many places understaffed and people without jobs.
But, Collier County said they still are open and have a lot to offer.
The Ritz Carlton Beach Resort in Collier County is shuttered indefinitely and has laid off nearly 600
employees. And the nearby La Playa Resort won’t be open again until at least mid -December.
But, on the bright side, Collier County’s tourism director said almost 80% of hotel rooms are open as of
Monday, and that the county is resilient.
The Naples Pier with caution tape on it. (CREDIT: WINK News)
A clear reminder of how recently and powerful Ian was is the Naples Pier which is still not safe to walk
on.
11.A.a
Packet Pg. 225 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
“I thought it would be more cleaned up than it is. The pier is gone…piles of trash on the street
everywhere you go, just not the same, the pool you can’t use the pool,” Gil Montgomery said. “I wouldn’t
recommend coming right now. I’d wait until it’s over.”
But, Paul Beirnes, the executive director of the Naples Marco Island Everglades visitors bureau said his
team is not marketing Collier County for right now.
Beirnes is aware more recovery time is needed, but he has a more positive way of looking at the pier’s
destruction.
“It has been rebuilt five times, four of them by storms, one of them by a careless cigarette that burne d it
down,” Beirnes said. “This will just be the sixth time and you know what? We’ll build back bigger better
and stronger.”
That’s the county’s message and what their strategy is in terms of marking and tourism, focusing on
resiliency.
“This is one tough destination. And that’s really to be celebrated. Tragedy happened but all you have to
do is go down 5th Avenue third look around,” Beirnes said. “It’s amazing how in such a short period time
we reopened.”
WINK News went down 5th Ave. and it is beginning to look a bit more normal even while you can see the
‘closed’ signs in windows.
11.A.a
Packet Pg. 226 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
A closed sign on a storefront on 5th Ave in Naples. (CREDIT: WINK News)
The question really is, will tourists return for the season? And Beirnes is confident tha t they will.
As for the beaches, the county’s biggest draw, he said it’s only a matter of time before they’re back to
normal.
https://www.winknews.com/2022/10/24/collier-county-tourism-rebound-after-ian/
11.A.a
Packet Pg. 227 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
11.A.a
Packet Pg. 228 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
https://www.winknews.com/2022/10/17/how-the-swfl-tourism-season-might-take-a-hit-after-ian/
11.A.a
Packet Pg. 229 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Naples restaurants post-Hurricane Ian
11 PHOTOS
9:40 a.m. EDT Oct. 21, 2022
EmailCampiello on Third Street South re-opens Oct. 21 with limited hours.
DARREN MILES PHOTOGRAPHY
New York Pizza & Pasta is cash only Oct. 1
DIANA BIEDERMAN/NAPLES DAILY NEWS/USA TODAY NETWORK – FLORIDA
11.A.a
Packet Pg. 230 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
It's cash only at China Wok in North Naples Oct. 1
DIANA BIEDERMAN/NAPLES DAILY NEWS/USA TODAY NETWORK - FLORIDA
Naples restaurants: Firehouse Subs in North Naples is open Oct. 1
DIANA BIEDERMAN/NAPLES DAILY NEWS/USA TODAY NETWORK - FLORIDA
Naples restaurants: Del Mar re-opened Oct. 1
SAMANTHA BLOOM
11.A.a
Packet Pg. 231 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Naples restaurants: La Pescheria open Oct. 1
SAMANTHA BLOOM
Naples restaurants: Tulia and Bar Tulia re-opened Sept. 30
SAMANTHA BLOOM
Naples restaurants: Thai Sushi by KJ re-opened Oct. 1
11.A.a
Packet Pg. 232 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
SAMANTHA BLOOM
Naples restaurants: Molto re-opened Sept. 30
SAMANTHA BLOOM
Naples restaurants: Bice re-opened Sept. 30
SAMANTHA BLOOM
Pizzata Pizzeria is expanding its menu every week. New eggplant Parmesan ($8) is
fantastic.
DIANA BIEDERMAN/NAPLES DAILY NEWS/USA TODAY NETWORK – FLORIDA
11.A.a
Packet Pg. 233 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
MPI – Meeting Planners International
11.A.a
Packet Pg. 234 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
https://www.mpi.org/blog/article/destinations-prove-resilient-determined-after-september-s-atlantic-
hurricanes
11.A.a
Packet Pg. 235 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Sophisticated Weddings | Destination Wedding + Honeymoon
11.A.a
Packet Pg. 236 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Stone Crab Season is on the Horizon
Beginning October 15, the luscious claws will return to restaurant tables and seafood counters across the area
By
Kat Smith
Courtesy of Naples, Marco Island, Everglades CVB
Signs of fall: more traffic, less heat, early sunsets, and the arrival of South Florida’s famous
delicacy, the stone crab. The season kicks off October 15 with the luscious claws showing up
on restaurant tables and seafood counters across the area as the surrounding Gulf waters
yield a bounty of succulent sea treasure. Celebrate the tasty crustacean at the
annual Naples Stone Crab Festival , which hits the waterfront at historic Tin City October 28-
30. Festivalgoers will enjoy heaps of fresh claws along with live music, art, and family -
friendly activities.
One place to buy super-fresh stone crab all season is at the family-owned Grimm’s Stone
Crab Inc. in the “Stone Crab Capital of the World,” Everglades City. It’s fun to visit the
docks and see the catch come off the boat. Be sure to pick up the necessary mallets and
shell crackers along with Key lime pie while you’re there.
11.A.a
Packet Pg. 237 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
OCTOBER 2022 DIGITAL & SOCIAL MEDIA REPORT – BUZZY FORD
OCTOBER 2022 2022
2021
Twitter Accounts (3)
Twitter Tweets & DMs Sent: 5
Engagements: 139
Link Clicks: 12
Followers Gained: 4
Impressions: 2,698
Twitter Tweets & DMs Sent: 44
Engagements: 435
Link Clicks: 20
Followers Gained: 23
Impressions: 17,417
Facebook Accounts (5)
Facebook Posts Sent: 1
Engagements: 1,766
Link Clicks: 115
New Fans: 47
Impressions: 23,552
Facebook Posts Sent: 90
Engagements: 31,076
Link Clicks: 14,875
New Fans: 87
Impressions: 681,626
Instagram Accounts (3)
Instagram Media Sent: 2
Engagements: 687
Followers Gained: 113
Instagram Impressions: 10,101
Instagram Media Sent: 48
Engagements: 818
Followers Gained: 150
Instagram Impressions: 24,091
CrowdRiff 5.3k interactions and 12k views 9k interactions and 25k views
ThresHold360 69,197 Views / 100,060 Engaged Views Data not available
Notable Tasks
• Various Hurricane Ian assignments, including EOC activation, Collier 311 Call
Center, damage assessment, and dissemination of information.
• Design & build ParadsieCoast.com’s “Resiliency in Action” landing page.
• Facilitate Website Emergency procedures “Hurricane Ian.”
• Instruct Faneuil to start Hotel call-around “Hurricane Ian.”
• Gather assets for Sports Complex “Sports Guide” booklet.
• Accumulate User Generated Content of the Destination for Social Media Marketing.
• Gather content for Social Media Marketing.
• Various Arte Viva Festival projects. (website, video, photo, and social media)
• Conduct weekly Social Media Content Meetings
• Update the “In the News” section, highlighting various destination coverage.
• Renew Website Domains.
TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT
Claudia Cianfero – Global Sales Manager
11.A.a
Packet Pg. 238 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
October 1 – 31, 2022
PERIOD AT A GLANCE
2021 2022
Number of Travel Agent Contacts
5 43
Number of Tour Operator
Contacts
0 0
Number of FAM’s/Site Visits
0 0
Number Trade Shows Attended 0 1
EVENTS RECAP
Brand USA Canada Webinar
October 13, 2022
We received the opportunity to present a webinar to Canadian Branch Up travel advisors because of a
virtual conference we participated in and the Brand USA platform malfunctioned. We chose to do this
webinar just after their Canadian Thanksgiving which was October 11, 2022. This is when Canadians
start to feel the cold and dream about coming Florida. I started the webinar discussing my zoom
background picture of the JW Marriott Marco Island beach that was taken 1 week after the Hurricane.
This gave the message that we are in recovery and resilient. Overall sentiment was appreciation and
eagerness to come back to visit. The webinar was recorded and will sit on Brand USA’s
Travelweek’s Future of Travel Virtual Conference
October 20, 2022
Travelweek is Canada’s travel trade news source. This was a virtual conference that consisted of travel
advisors and executives discussing key trends in the Canadian travel industry as they continue to
rebound from COVID.
Key Takeaways:
• TA’s asking for commissions by final payment or at the 100% non-refundable point.
• TA’s requesting to get paid even if there are cancelations.
• Luxury is fueled by bucket list travel for Canadians since they haven’t been able to travel
for 2 ½ years. Especially UltraLuxe trips. UltraLuxe Travel is the absolute most
elevated travel experiences. Using primarily private services – jets, yachts, islands,
villas…
11.A.a
Packet Pg. 239 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Travel Agent Training Dashboard October 1 – 31, 2022
Upcoming Strategic Initiatives:
AAA Threads Conference with Florida Day presentation
CME Women’s Leadership Day
11.A.a
Packet Pg. 240 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Powered by
TDC REPORT
Prepared for:
October 2022
LATAM
11.A.a
Packet Pg. 241 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
BRAZIL
TRADE & PR ACTIONS
• 170 Travel agents trained
• 12 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil
• 8 Media Calls
Strategies in Progress:
• Informal meetings during Festuris (NOV) to take the opportunity to talk about Paradise Coast to
several travel agents.
• Search for opportunities of non-cost trainings in travel agencies in São Paulo.
ARGENTINA
● Actions with Trade: 20 sales calls
● Trade Events in Latam (F.I.T) International Trade Show
● Trainings to Lloyd Transatlantico & Tower Travel
● Meetings in Rosario & Cordoba
● One on One meeting with “@argentinayelmundo” a couple of influencers that will travel to Florida
soon.
● Media Call with Valeria Padilla, Marketing executive from Copa Airlines
CHILE
● 20 targeted sales calls to promote & develop the Paradise Coast
● 12 Successful Contact
● 1 Post Instagram.
● 1 mailing.
● 1 Scheduled Meeting Via Zoom.
COLOMBIA
● During October, trade actions were focused on packages construction, to concrete sales campaigns
and Co Ops opportunities.
● 20 meetings and sales calls were made during the month, reaching an average of 30 travel
professionals.
● Next month, the team plans to resume sending electronic newsletters through its databases and
social networks.
MEXICO
• 5 Targeted sales calls to promote and develop the PC
11.A.a
Packet Pg. 242 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
• 3 Media Meetings
• Product development:
o Packages to Naples with Despegar and Marco Island with Viaje y Punto BBVA and Best Day
Strategies in Progress:
• Start planning in the actions with different trave agencies to increase de brand awareness in
Paradise Coast.
o Viajes Palacio
o Mundo Cruceros y viajes
o Amex
o Azabache
Monthly report highlights to Finance:
• 3 packages with wholesalers
• 10 sales calls
MONTHLY REPORT OMMAC Ltd
NAPLES, MARCO ISLAND & EVERGLADES –
FLORIDA’S PARADISE COAST TOURISM BUREAU
MONTH/YEAR: OCTOBER 2022 UK & IRELAND OFFICE
HIGHLIGHT OF THE MONTH:
Personal one to one and direct outreach to our UK, Ireland and France travel
industry partners follow Hurricane Ian:
11.A.a
Packet Pg. 243 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
The team reached out to over 120 UK & Ireland trade via one to one calls individual emails and
social media with positive update on the destination. The first update was earlier in the month
and second update at the end of October – all updates were very well received. We used
messaging aligned with CVB wording and updated on hotel status. See example of second
update:
Feel free to share with your team.
We very much appreciate all your support and know you may still need to relocate upcoming arriving
clients. Whilst the destination is making immense progress, it may take a few more weeks before we are
able to welcome visitors fully back. Many hotels are open, they are, however, fully booked with first
responders, emergency workers and displaced families. We are currently checking status on all hotel
properties and will keep you updated – see current list below. As you can imagine while progress is
moving forward at great speed the status is changing daily - as of 21 October 2022 about 80% of our
hotel room inventory is back online, however availability continues to be extremely limited.
We have established a webpage, Paradise Moving Forward- “What’s Open”, to offer our local industry
partners an opportunity to share their re-opening news and updated performance or event dates.
In the meantime, feel free to share on your social outreach/website the below :
• https://www.facebook.com/TheParadiseCoastUK/posts/pfbid0eaXvbeZKNcZzqv7x2gQ4QeSYG7
421V5jkQfSxqkmx331wK1RwkUCfFsg1C5Gv2u4l
• https://www.facebook.com/TheParadiseCoastUK/posts/pfbid02ty1QaFEBTJLRmV9uXxU3Wg3K
GxE7MFuYuYyuskjMkCSCskv2bJrd5SvdWNbDzo5Al
Currently our consumer communication is as follows:
We look forward to welcoming you back to our spectacular destination and the incomparable hospitality
that Southwest Florida is known for. We simply ask for your patience as we ready our beaches, resorts,
world-class restaurants, and renowned arts and culture venues for your arrival.
It hasn’t been long since hurricane Ian impacted our region, yet it’s already a new day on Florida’s
Paradise Coast - with countless inspiring stories of resilience within our community.
#PARADISESTRONG
Our hotels are currently full housing the many brave responders who are helping us ready our destination
for visitors again, yet we’re looking forward to the day when we can celebrate your return to paradise
11.A.a
Packet Pg. 244 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Please refer to ParadiseCoast.com for updates on our progress.
-------------------------------------------------------------------------------------------------------------------------------
Please see below main hotel status for UK & Ireland market and attached update from JW Marriott Marco
Island:
Name of Property Date Open
1. LaPlaya Beach & Golf Resort Estimated open 15 Dec’22
2. Naples Grande Beach Resort open
3. Ritz Carlton Beach Estimated open Jan’23
4. Ritz Carlton Golf open
5. Edgewater Beach Estimated open early Nov’22
6. Inn on Fifth open
7. Naples Hilton open
8. Naples Bay Resort open
9. Residents Inn by Marriott open
10. Trianon Old Naples TBC
11. Hyatt House open
12. Cove Inn TBC
13. Staybridge Suites Naples/Marco Island open
14. JW Marriott Marco Island open
15. Hilton Marco Island TBC
Do please let me know if you have any specific questions. Again, very many thanks for all your support.
UK & IRELAND MARKET UPDATE:
After a tumultuous 44 days in office, Liz Truss, who was elected on 6 September, became the
shortest serving Prime Minister in British history.
Truss’s fiscal plan, announced at the end of September, prompted economic and political turmoil
and was widely criticized by world financial leaders and the Bank of England Governor Andrew
Bailey. As a result, Chancellor of the Exchequer Kwasi Kwarteng was sacked, and replaced by
former health and foreign secretary Jeremy Hunt, who then announced a complete reversal of
Liz Truss' controversial "mini-budget" that caused such turmoil.
11.A.a
Packet Pg. 245 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
In her first Prime Minister's Questions in parliament since her budget plan collapsed, Truss insisted
she was "a fighter not a quitter", but by that evening the government is in meltdown after the
Home Secretary Suella Braverman resigns amidst a security breach, and party discipline breaks
down amid chaotic scenes over a parliamentary vote. On 20 October Truss announced her
resignation and that same afternoon, a contest was announced to find a new leader.
Former PM Boris Johnson flew back early from his holiday, as he entered the bid to be re-elected
as leader of the Conservative party. However, he failed to secure the support needed, and
announced his backing of Rishi Sunak. On 24 October, after Penny Mordaunt withdrew as the
only other candidate, it was announced that the former Chancellor Rishi Sunak would take over
as leader of the Conservative Party and become the new Prime Minister.
Within a few days Sunak had ushered in a new cabinet, including a controversial re-appointment
of Suella Braverman as Home Secretary, amidst calls by Labour for a General Election.
Despite the unrest of the last few weeks, there is hope that Sunak - who is a fiscally cautious
politician and former banker who has the confidence of financial institutions - will bring about a
stabilizing of the market and restore order to Westminster. His appointment has already
significantly cooled the market reaction and the cost of Government borrowing has started to
come down and the pound has started to strengthen.
Whilst there continues to be a hike in mortgage interest rates and it’s likely we will soon enter a
mild recession, the Bank of England has signaled that interest rates will not need to rise as steeply
as feared.
Positively we still have record unemployment across the UK, private sector wages are going up
and The Government has protected people and businesses from the worst of the energy price
rises which is fueling inflation across Europe. The real harm, as always, is being suffered and felt
by the poorest in society but the jobs, investments and prospects of the middle and professional
classes are unchanged.
TRADE OVERVIEW
October’s tumultuous time in politics raised more concerns within the travel industry. After the
announcement and subsequent reversal of the mini-budget, followed by Truss’s resignation, TTG
carried out a poll among their readers with 70% reporting that the current political instability was
11.A.a
Packet Pg. 246 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
causing damage to their business and 46% of respondents calling for a general election.
The travel industry has been calling for new Prime Minister Rishi Sunak to recognize travel as one
of the most vulnerable sectors when short term fuel support measures end in April 2023. Mark
Tanzer, ABTA Chief Executive, stated that ‘the government needs to understand the delicate
position’ the travel industry is in after the previous two years and now faced with a cost of living
crisis. Suggestions from ABTA included freezing Air Passenger Duty, extending business rates
past April and allowing non-retail based agencies to benefit from this.
To support the claims that the travel industry will need assistance past 31 March, businesses were
encouraged to complete the government survey which gave a chance to explain the impact of
the energy price increases. There will be a new fiscal report due in the middle of November which
is hoped to address such issues.
Some tour operators and travel agents have introduced new marketing and offers to try to combat
the growing concerns around the cost of living. EasyJet Holidays launched a 28 day, all-inclusive
stay in Egypt which is said to be £227 cheaper per person than remaining in the UK. This offer
was advertised shortly after research revealed that 50% of the nation is considering a holiday
abroad to beat the energy prices, showing that there is potential for the industry to use this
problem to their advantage.
Despite the fact that the general public are cutting back on items such as clothing, entertainment
and eating & drinking out, the public are still travelling; UK airports experienced a very busy
period during October half term. The Advantage Travel Partnership said “With sales ahead by 5%
compared to pre-pandemic trading, Brits are demonstrating that they continue to have a huge
appetite to travel, despite the dire economic backdrop.”
More positive news was seen by On The Beach who have reported ‘substantial growth’ with the
5* and luxury sectors which has helped in a 16% rise in sales when compared to 2019 and
average bookings up by 31%. This shows a recurring trend of growth within the luxury sector
alongside a decline in value packages, as those customers are more impacted by increased living
costs.
JetBlue, a US low-fare carrier, has delivered its first quarterly profit since the start of the pandemic
11.A.a
Packet Pg. 247 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
in 2020, and while other airlines are also reporting profits, European air traffic management body,
Eurocontrol has revised down its aviation recovery forecast with a return to 2019 levels of traffic
now not expected until 2025. Flight numbers this year are overall 16% lower than in 2019.
However recovery continues across London airports, Heathrow's passenger cap is set to end this
month with staff shortages becoming more manageable, although they have warned this may be
reintroduced over the festive season to prevent cancellation chaos. Gatwick is also returning to
pre-pandemic levels and has reported that it is up to 87% of 2019’s passenger numbers.
Overall there is shared optimism for January peaks and the industry is expecting strong marketing
activity to push sales. This will be a competitive time for tour operators as they justify to
consumers why travel should be a priority. Independent Travel Experts said its members would
be “ready to hit the ground running and adapt as the market requires” in January. Where
previously a large amount of money has been spent on television and out of home advertising,
there is a thought that this year may see advertising become more reliant on social media in
order to be more cost effective.
While staff shortages are still a problem for many agencies, C&M Travel Recruitment has said
that the number of job-seekers hunting for travel roles increased last month by 18% year on
year. This is echoed in the amount of vacancies advertised, showing the travel industry is
continuing to grow. C&M also stated that they would be expecting a very high demand for
experienced business travel consultants in the coming months.
Booking.com put together some research on the expected trends for 2023 bookings, which
include; longer lead times as customers compare pricing, bookings during off peak times, booking
package deals rather than individual components, holidays which include elements of a ‘culture
shock’ to experience something different after a long time of no travel, with a feeling of being
‘off-the-grid” and for the customers with a higher budget they will expect a more personalized
experience.
In more positive news for Florida’s Paradise Coast, Aer Lingus has relaunched its direct
flights to Miami from October’22 for the first time in two and a half years. The route
will operate three times weekly (Friday, Sunday & Wednesday) as part of the winter schedule and
UK passengers can connect via Dublin from eight UK airports: Heathrow, Gatwick, Birmingham,
Manchester, Bristol, Leeds Bradford, Edinburgh and Glasgow. Customers flying to Miami with Aer
Lingus via Dublin can go through US immigration pre-clearance before they depart, which allows
them to arrive into the US like a domestic passenger, avoiding immigration queues. Aer Lingus
11.A.a
Packet Pg. 248 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
said: “Restarting our Miami service is further proof of our ambition to continue to grow our North
American network.” We will continue to work closely with Aer Lingus to maximize our exposure
and drive visitation .
EVENTS
UPCOMING EVENTS 2022
DATE SPECIAL EVENT LOCATION
6-9 November WTM (World Travel Market) London
7 November WTM – Visit Florida Signature Dinner – co
sponsor
London
December Visit USA Ireland AGM Dublin, Ireland
MARKETING/SALES/PROJECTS & ACTIVITIES:
Ongoing Collaborations:
Following up with and maintaining regular outreach to our UK & Ireland trade suppliers, with
additional efforts following Hurricane Ian.
Below highlights include:
Virgin Atlantic Holidays- destination visit 19-20 October 2022
We have been working closely with the product team regarding a visit to Florida’s Paradise Coast,
prior to Hurricane Ian – the team still very much wanted to visit despite the destination in full
state of recovery. Fiona Lewry and Annie O’Brien held their own research trip over 19-20 October.
Our hotel industry partners assisted with visits and Naples Grande hosted – we assisted with
additional introductions for various properties they currently are reviewing. We worked closely
11.A.a
Packet Pg. 249 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
with the CVB prior and during this visit and Claudia was able to meet them during their stay. The
visit was a great success even though the destination was still in recovery. See positive comment
from Fiona below:
“Well it certainly is Paradise Coast…..Annie and I have fallen in love with both Naples and Marco Island. It
was a great day and was lovely to spend time driving around the area. Whilst it was very sad to see the
effects of the hurricane on so many homes close to the beach you can see the efforts the local authorities
are going through to ensure they rebuild and clear the debris as quickly as possible”.
Travelplanners / USAirtours
We are planning on activity for the coming year and reviewing the suitable start date.
Vacaay – Consumer digital outreach – launched August
NB: The final stage of this promotion is on pause following Hurricane Ian
We are reviewing suitable completion date. This is a digital content partnership platform aimed
to target and inspire UK and Irish visitors to consider Florida’s Paradise Coast as their next holiday
destination. We have an exclusive landing page on Vacaay.com showcasing Florida’s Paradise
Coast. We secured two tour operator partners as the CTA - Bon Voyage as our UK partner and is
Platinum Travel our Ireland tour operator.
Bon Voyage
Planning for next year activity to encourage incremental growth through the summer/low season
months.
Trailfinders
Following up with the aim to work on a co-op Florida campaign. We are requesting an expansion
of the offerings and length of stay of the itineraries offered.
11.A.a
Packet Pg. 250 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Additional tour operator partners:
Post Hurricane Ian we will follow the lead of the CVB as to the appropriate timings for marketing
outreach to begin. We are targeting trade and consumer outreach with a number of partners who
are focused to drive new and incremental visitors into Florida’s Paradise Coast. In the meantime
we are in discussion in readiness for activation.
Additional Meeting / Zoom
Update from CVB on destination status
Several travel industry updates following Hurricane Ian
Trade and Media Tool Kit for Use:
Reviewing the our messaging in line with CVB following the Hurricane for external content within
our ‘Destination Briefing Document’ and ‘Top Tips’. Managing this active toolkit for both media
and the travel industry of current and recent assets including ‘Talking Points’ and ‘copy ready’
material for websites and social outreach.
Co-op Marketing and Paradise Advertising
As we move into new fiscal and following the hurricane we will confirm co-op activity moving
forward to ensure we are fully aligned.
Mailing House:
Maintaining our inventory on all stock/literature and CVB items. Maintain distribution of CVB
literature for consumer and trade requests - ongoing.
World Travel Market, 7-9 November:
In final preparation for World Travel Market in November, the UK & Ireland team worked diligently
to ensuring and confirming appointments for the three-day show with key trade partners and
media titles and working with Visit Florida to ensure all assets are received for the stand and
11.A.a
Packet Pg. 251 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
signature dinner. Trade meetings confirmed at WTM include Aer Lingus, America As You Like It,
Trailfinders and USAirtours, and media meetings include Aspire, Family Traveller, NI Travel News
and Selling Travel. We have also scheduled a meeting with the Visit Florida UK PR team to align
on their plans. Ahead of the show, we worked with the CVB and Paradise Adv to receive the
following assets which were then shared with Visit Florida for the WTM booth and sponsorship of
the signature dinner:
● Two destination videos - one for the WTM booth and one for the signature dinner. We
liaised with the CVB to ensure the video content did not reflect certain areas of the
destination affected by the hurricane
● Inspiring destination imagery for the booth backdrop – requested at specific spec
● Voiceover script for the signature dinner video - this was drafted and shared with the CVB
for final approval
MEDIA OVERVIEW
Trends
October has transitioned us from the end of summer staycations and UK tourism-related activity
stories to the period for winter sun and winter holiday features. The month has also proven its
popularity in travel for autumn colours and activities, as features on seasonal city breaks, leaf-
peeping and Halloween have been prominent across tabloids and broadsheets.
The cost of living and energy crisis has continued to affect the UK and the focus of news stories.
In relation to tourism, domestic budget travel features have continued to be published as well as
a number of stories on where travelling for less is still possible. For example, the Sunday Times
featured an article titled ‘Despite the pound’s slide, Japan, Sri Lanka and Egypt still offer real
value’ whilst the Daily Mail published ‘Where the pound is still strong’. In addition, features
surrounding travel to escape rising costs, such as ‘The swallows are swooping in - British expats
escaping to winter sun to avoid rising prices’ in The Sunday Times, have also been published.
Throughout the month the theme of winter sun has been prominent, with a clear focus on short-
haul destinations. These stories are timed in line with the October half-term school holiday, with
features such as ‘It’s not too late to book for half-term’ in the Sunday Times and ‘Fuss-free winter
sun for everyone’ in The Daily Telegraph.
11.A.a
Packet Pg. 252 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Towards the end of the month, winter holidays began to dominate travel sections, which is
expected for the next few months. The Financial Times published a winter sports special, while
‘Whistler top tour’ was syndicated across the Sunday Express, Sunday Mirror and Daily Star
Sunday.
Media Updates
At the beginning of the month, women’s lifestyle magazine Citizen Femme had a couple of staff
changes, with Sophia Hill leaving her role as online writer and Lucy Halfhead being appointed as
Content & Partnerships Director. In the same realm, Sheerluxe, the online lifestyle website, saw
changes in its editorial team with Sherri Andrews becoming Lifestyle Editor, covering travel,
restaurants & bars, food & drink, and culture, and Harriet Lovejoy being promoted to Senior
Content Manager.
Other new appointments include Alice Barnes-Brown as Senior Features Editor at online travel
site, loveEXPLORING. Alice will also continue to write as a freelance journalist for other
publications.
In trade and industry titles, Florence Derrick, who was previously editor at ABTA Magazine, left a
PR and Marketing role to join British Airways High Life magazine as Digital Editor, while Travel
Bulletin’s editor Mariam Ahmad left to go into business journalism leaving Matthew Hayhoe as the
main point of contact for editorial opportunities.
Escapism, one of the UK’s largest independent travel magazines, relaunched its in-print magazine
after a three year hiatus due to the pandemic. Escapism is a free magazine located at select
London Underground stations, in supermarkets, office buildings, hotel groups, transport hubs,
lounges and more. In the first issue, they will confirm their stance on travel as they preview some
of the world’s best destinations for sustainable travel, from the UK and Europe to far-flung
escapes, and from carbon-offset holidaying to plane-free travel. Other themes include outdoor
adventure and solo backpacking to travel trends ahead of 2023.
11.A.a
Packet Pg. 253 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
PUBLIC RELATIONS ACTIVITY:
Due to the effects of Hurricane Ian, proactive media relations were paused throughout the month
of October. The team used this month to focus on WTM preparations and attending a few industry
events on behalf of the destination.
Media Meetings, Industry Webinars and Events:
TravMedia's MediaPlace, 18 October
The team attended the TravMedia's MediaPlace, a networking event which was sponsored by
Tourism New Zealand. Media met with included:
● Andrew Eames, Freelance
● Andy Mossack, Trip Reporter
● Lauren Jarvis, Freelance
● Lisa Minot, Editor, The Sun
● Lucy Daltroff, Freelance
Roxhill Pub Club, 19 October
The team attended Roxhill's Pub Club, the second date of a new networking event for travel
PRs and journalists. Media in attendance were:
● Chris Leadbeater, Travel Writer, The Telegraph
● Liz Edwards, Acting Deputy Travel Editor, The Times and Sunday Times
● Laura Millar, Travel Editor, Metro
● Jane Knight, Freelance Travel Journalist, Mail on Sunday
The ULTRAs, 31 October, London
The UK & Ireland team attended The Ultimate Luxury Travel Related Awards (The ULTRAs) in
London at the new Pan Pacific hotel. Voted for by consumers, the awards have become the most
respected and valued in the industry and this year celebrated the return of luxury travel. The 15
categories included best sustainable new hotel, best luxury travel destination, best airline and
best business class. The team networked throughout the evening and congratulated those who
won awards. We are reviewing if this is an event Florida’s Paradise Coast should participate with
in the future – targeting the luxury market.
11.A.a
Packet Pg. 254 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Below: The well-attended ULTRAs luxury award ceremony in London.
PUBLIC RELATIONS – Achieved Coverage
MEDIA COVERAGE HIGHLIGHTS:
● See attached coverage via WeTransfer
● Highlights below
DATE PUBLICATION
MEDIA
TYPE JOURNALIST HEADLINE REACH
EAV
($)
29.09.22 Irish Daily Star Print Rohan Smyth Ghosts with the most 184,000 1,806
06.10.22
Tempus
Magazine Online Gabriel Power
14 food-centric
destinations for a
dream foodie trip
64,000 1,435
13.10.22 The Travel Daily Online Editorial team
Eight sustainable
wildlife experiences
for intrepid travellers
2,000
4,045
11.A.a
Packet Pg. 255 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
TOTAL 250,000 7,286
Social Media Summary
Branded Content tags now available on Facebook
Meta has made Branded Content tags available to all Facebook reel creators providing another
monetization avenue for short-form creators. With the Branded Content tag, business partners
will be notified of a post, and will receive metrics about its performance. To comply with Meta's
promotional guidelines, all creator content that features or is influenced by a brand or product
must tag that business.
As explained by Meta: “Reels is one of the fastest growing new formats on Facebook, and now,
creators can use this format with the Branded Content tag tool on Facebook Reels in their organic
posts, and tagged brands can easily convert these Reels to Branded Content Ads (‘Sponsored
with’ label).”
New Tourism Australia campaign: Come and Say G’day
Come and Say G'day is Tourism Australia’s new global advertising campaign, its first since 2016.
The campaign aims to drive demand for travel to Australia and support the industry's recovery
by reminding the world of what a wonderful warm, welcoming place Australia is.
It introduces the world to Ruby, a souvenir kangaroo starring Australian actress Rose Byrne, and
Louie, a toy unicorn starring actor Will Arnett, representing international visitors.
The two travel around Australia highlighting all that it has to offer. A nine-minute film forms the
centerpiece of the global campaign, running across key markets, including the UK. It is supported
by TVCs, high-impact out-of-home creatives, social, digital, editorial and partner advertising.
Skyscanner’s bid to help travelers save
Skyscanner has launched its first brand campaign in its 20-year history. The campaign is
supported by paid social on YouTube, Instagram and Facebook. Both long and short-form hero
films have been created to showcase how Skyscanner is the ultimate travel hack to helping
travelers. The films bring to life the humorous and absurd lengths people go to save money and
time on their next trip without the use of Skyscanner. Based on measurable success metrics and
KPIs, the campaign launched in October and will run for a minimum of three months.
11.A.a
Packet Pg. 256 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Social Media Highlights:
Due to the effects of Hurricane Ian, social media content was paused throughout the month of
October. The following positive post was reshared on the UK & Ireland Facebook page at the
start of the month, mirroring the content shared on the Paradise Coast website.
11.A.a
Packet Pg. 257 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
MONTHLY SALES, & MARKETING
ACTIVITIES
OCTOBER 2022
DACH & BENELUX MARKETS
prepared by on 1 November 2022
11.A.a
Packet Pg. 258 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
SUMMARY OF ACHIEVEMENTS
o o Attendance at Visit USA Media & Trade Events in Hamburg on Oct 10 and in
Munich on Oct 18, 2022
o Attendance with brochure distribution at Joker Travel Event USA & Canada,
Belgium, Oct 23, 2022
o Final preparation of the attendance at USA-Canada Experience in the Netherlands,
Nov 03-05, 2022
o Preparation of the attendance at loop luxury show in Tyrol (Austria) Nov 13 -16,
2022
o Preparation of the attendance at DER CAMPUS Live Event in Orlando, Dec 04 -09,
2022
o Preparation of the attendance at Visit USA B2B event in Austria, Nov 10-11, 2022
o Individual follow-up on Brand USA meetings with destination update
o Finalization of the giveaway research and preparation for the order
o Finalization (update/print) of the English insider tip list
o Update of the proposed budget strategy FY 22/23
o Preparation of the B2C campaigns with America Unlimited & CANUSA
o Preparation of our premium presentation book for upcoming loop luxury event
and following events
11.A.a
Packet Pg. 259 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
SALES ACTIVITIES – B2B & B2C
o VanVerre, Irene Dijkstra, Product Manager, Netherlands
NAP Brand USA Travelweek, Sep 26-29, 2022
Built up USA destination during Pandemic, currently still quite small numbers, more midrange
clientele 3-4 stars, follow-up sent with destination status quo, updated image gallery and new
insider tips.
o AmerikaNU.nl, Bart Verhoeff, Owner, Netherlands
NAP Brand USA Travelweek, Sep 26-29, 2022
Prepare a roadbook for every client, have image selection on Naples on website, but incomplete,
clients are coming from the Keys and travel north, gave suggestions for excursion offerings and
new hotel selection, suggested to take Naples Beach Hotel off website. Supplied with updates past
Hurricane Ian, new image link and updated Insider tips PDF.
o De Jong Intra Vakanties, Wilfried Verkaik, Senior Product Manager Long Haul, Netherlands
NAP Brand USA Travel Week, Sep 26-29, 2022
Saw NAP after IPW 2022, liked it a lot for being pristine, very impressed about the look, no impact
felt from Covid. Sent new images/tip list for update on proposals for 2023.
o Travel Trend, Peter van Veenendaal, Product Manager, Netherlands
NAP Brand USA Travel Week, Sep 26-29, 2022
USA #1 long haul destination, West coast first, Florida second. Selling 50 long-haul destinations
worldwide. Have lost a lot of staff during Covid, trying to rebuild. FL is nearly on 2019 levels. For FL
selling mostly 2,5-week trips on average. Use receptives for all transactions, also for excursions,
which has gotten very difficult lately. (Travalco, ATI, Bonotel). Looking for Fam Trips for their staff
to get them updated. 55 staff (now 35), medium size company for Netherlands. 2/3 is mid-market,
1/3 is 4-5 star. B2B and B2C. F/u sent with image gallery, new tip list and destination update.
o Travelhome BV, Tabitha van Kessel, Product & Marketing Manager, Netherlands
NAP Brand USA Travel Week, Sep 26-29, 2022
Largest in holland for motorhome rentals, number 1 west of the USA, number 2 Florida. Looking
for information on camping spaces and activities to do. F/U: image gallery, tip list and Arte Viva
information.
11.A.a
Packet Pg. 260 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
o Little America NL, Sjanneke Geertsma, Product Manager, Netherlands
NAP Brand USA Travel Week, Sep 26-29, 2022
Little America is a specialist for North America focusing on small-scale accommodations and
experience-based activities. At Little America they motivate their clients to travel at a slow pace,
staying multiple nights at each location. They have a personalized approach and visit their clients
at their homes to arrange their holiday for them. Their travel advisors are often in the United States
and Canada so they can match the client to the right accommodations and activities. Their clients
are generally 40+ years old and have been dreaming about a holiday to the United States and
Canada for years. They usually stay at small-scale accommodations because they are interested in
the local culture and like to connect with their hosts. They are worldly, and therefore, understand
that each place is unique. Discussed potential accommodation types for NAP that suit their profile,
are just building up FL as a destination and interested in further close exchange on what they need
and how we can support them. F/u completed with destination update, image gallery and new tip
list.
o Tourlane, Arlett Walleck, Senior Travel Product Manager North America & Iceland, Germany
NAP Brand USA Travel Week, Sep 26-29, 2022
Will only be using ATI in the future, Naples is included in all of their Florida itineraries, which are
used as shells for travel consultants to adapt to personalize to clients requests.
Big problem is bookability of experiences via the receptive operators, the offer is heavily
decreasing, and they are trying to find alternative ways of offering experiences, one is connected
with Get your Guide.
Working on training modules (very brief, 5 min per destination) on how to sell and to whom, DM
to supply content for training purposes once Arlett requests it.
For marketing, as described above, own landing page with newsletter as well as support with
influencer marketing. For 2023 planning on sending 100 influencers around the globe, financed by
tourlane but refinanced through marketing packages by the destinations. For Canada, have done
great efforts already, Arlett to supply the link for viewing the features to get an impression.
Tourlane has been selected as a marketing partner for NAP for FY 22-23, follow-up completed, still
awaiting proposal package from Arlett to present to NAP. F/u completed.
o Tioga Tours, Paul Backer, Owner, Netherlands
NAP Brand USA Travel Week Sep 26-29, 2022
Offer a very digitally savy tool for Florida fly/dry planning, based on clients setup (family, couple)
and preferred LOS. For longer stays, NAP is included in the suggested pre-packaged itineraries, for
the shorter ones (up to 14 nights), the routing skips Naples and goes directly to Fort Myers. 60%
of their clients go for RV fly/drives, but in Florida that percentage is lower. Midmarket category,
clients price-sensitive. Suggestions given on lower budget hotel options and activities. F/u
completed.
o Go Amerika / Style in Travel, Birgitte Bosma, Brand Manager Long Haul / Senior Product
Manager, Netherlands
11.A.a
Packet Pg. 261 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
NAP Brand USA Travel Week, Sep 26-29, 2022
Brigitte is ex Kuoni and very knowledgeable about the USA, has built up the entire product portfolio
by herself and together with her colleague also sells directly to B2C. Have bought a couple of other
USA travel companies (Great Lakes Travel) and are growing their audience this way. Produce a
magazine sold in stores as well as online called Go America, need decision by Oct 15, to be printed
in December pre-Christmas and also for distribution at Vakantiebeurs. To consider a multipage
itinerary feature, CC approved the look & feel. Feedback from Tampa CVB who partook in the last
edition that the cooperation has strengthened with this cooperation and that if we were to spend
money on a magazine, this one is recommended. Declined the opportunity due to the current
situation. We will add it in the 2023 budget.
o Faszination Fernweh, Sandra Kätsch, CEO, Germany
NAP Brand USA Travel Week, Sep 26-29, 2022
Have changed their marketing approach to move away from the mass market Urlaubspiraten and
Travelzoo campaigns to focus more on upmarket clientele who will be able to afford the US in the
coming years. Selling primarily south of Florida, combination of Keys with West Coast, not a fan of
Miami or Orlando. Idea to create upmarket family marketing campaign aiming at academic target
group through target media (doctors’ magazine etc.), marketing slow travel, discovery, nature and
secure family vacations (since she herself has just been to FL with her children). Sandra to send a
proposal to DM for evaluation. F/u completed.
o Silverjet, travel in style, Tom Bodde, Product Manager, Netherlands
NAP Brand USA Travel Week, Sep 22-26, 2022
Luxury TO with brochures servicing the Dutch travel market. Planning on inclusion of Florida in
their worldwide long-haul product portfolio for 2023. Will be travelling to Florida for inspections
in November, chosen DMC is Travalco. Introduction to NAP with all luxury accommodation and
amenities, very interested to include the destination in the portfolio. Matching target group for
NAP 100% - definitely support with anything we can (site inspections, activities, marketing budget).
Also talking to PBC and Keys, stirred away from the northern destinations, so keeping it a South
Florida approach. F/u completed.
11.A.a
Packet Pg. 262 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
o
GEO Reisen & Erlebnis GmbH, Best4Travel von GEO Reisen, Martina Frühbeiss, Product Manager,
Austria
NAP Brand USA Travel Week, Sep 26-29, 2022
Raiffeisen Reisebüro Ges.m.b.H. exists since 1969 and is successfully engaged in the Austrian travel
market as a travel agent and tour operator. As a tour operator, Raiffeisen Reisen is a competent
partner for group and incentive travel, customer loyalty trips / large-scale projects and
professionally guided study tours. North America has been part of the range of products for the
past 35 years. With the Best4Travel brand from GEO Reisen, Raiffeisen Reisen has just recently
started offering exclusive travel highlights in North America, thus complementing the existing
products for Africa, New Zealand, Australia, the Indian Ocean and the South Pacific.Best4Travel
specializes in customized FIT trips for clients interested in high-end and luxury travel. Many of the
clients are very experienced travelers looking for off-the-beaten-path and new experiences.
Follow-up sent on update on destination, new images and updated tip lists.
o Gérald en Amérique, Gerald Ponsard, Owner, Belgium
NAP Brand USA Travel Week, Sep 26-29, 2022
Travel agency owner Gerald has tourism industry experience of over 23 years now, traveled the
roads of North America for almost 20 years, making this part of the world his specialization.
Requested videos for SoMe, images, information on the water experiences in MI & Everglades.
Sells B2C and B2B, many agencies approaching for B2B bookings. Will be doing events for B2B as
well as webinars together with Visit FL, will send invite. Supported him for USA B2C event with
brochures. Sell quite a lot of cruises from Miami and Tampa – Belgians love the cruise option.F/u
completed.
o go2travel GmbH, Robin Engel, Managing Director, Switzerland
NAP Brand USA Travelweek Sep 26-29, 2022
Go2travel is a start up TO, highly specialized in travels to US. Offer different service packages to
clientele including consultation only. Go2travel sells through independent travel agents (b2b) in
the German speaking market of Switzerland as well as to individuals (b2c). Focus on FIT, also offer
escorted tours & special interest group tours. Receptives: Hotelbeds, Expedia, ATI, NWT, Bonotel.
Discussed campaign ideas (as the last radio campaign proposal was denied by PB) for FY 22-23 as
well as opportunities to reach B2B in CH throgh them (rather than through Visit USA). Awaiting
their proposal on a joint campaign (snapshot feature on Hawaii), have confirmed budget of USD
5000 for joint activities in FY 22-23 as exclusive partner for CH.
11.A.a
Packet Pg. 263 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
o
CANUSA TOURISTIK GmbH & Co. KG, Karin Buhse, Product Manager FL, Germany
NAP Sales Interaction
Update call placed in regards to status quo on hurricane Ian, their rerouting plans and current
procedures. For the time being all round trips are replanned to avoid SWFL however Karin was
very keen to restart selling NAP and inquired about open properties and timelines. Supplied
her with new tip list and advised on property status quo, she was keen to use Staybridge as an
alternative for her SWFL routing.
o CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President, Germany
NAP B2C Campaign 2023
As a result of our new proposed marketing strategy and following an e-meeting to discuss the
NAP strategy for 2022-23 we confirmed CANUSA a budget of USD 7,500 for the joint campaign.
In preparation for their proposal we asked them to keep the following in mind: luxury target
group, stand-alone destination, experiences as sales argument (slow travel, nature, green,
upmarket family friendly).
o America Unlimited GmbH, Timo Kohlenberg, Owner, Germany
NAP B2C Marketing Campaign 2023
As a result of our new proposed marketing strategy and following an e-meeting to discuss the
NAP strategy for 2022-23 we confirmed America Unlimited a budget of USD 15,000 for the
joint campaign. In preparation for their proposal, we asked them to keep the following in mind
luxury target group, Stand-alone destination, Experiences as sales argument (slow travel,
nature, green, upmarket family friendly). Timo was very appreciative about the increase in
budget and will come back with a creative proposal asap.
o Travel Trend, Peter van Veenendaal, Product Manager, Netherlands
NAP Sales Interaction
Inquired about hotel status quo after Hurricane Ian. Advised according to our status quo
available.
o Fairwayhomes GmbH, Robert Kaiser, Managing Director, Germany
VUSA TRADE EVENT HAMBURG, Oct 10, 2022
Holiday home specialist for golf travelers. In Naples they are publishing so far 4 properties at
Lely Golf Resort. Interested to receive latest information on golf courses in our region. We
advised the golf section on our website and handed out the new tip list.
o DSI Reisen GmbH & Co. KG, Alexandra Boog, Product Manager, Germany
VUSA TRADE EVENT HAMBURG, Oct 10, 2022
Working on a luxury family round trip through Florida including Naples. Requested images for
the feature. Forwarded image library link and handed out the new tip list.
o Salt & Green GmbH, Kerstin Pscheidl, Product Manager USA, Germany
NAP VUSA TRADE EVENT MUNICH, Oct 18
11.A.a
Packet Pg. 264 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Had a site inspection in Naples some time ago. For her Naples is not a luxury destination due
the lack on luxury properties. Did not like the Ritz at all. The opening of the Four Season will
be very good for the region to establish our destination more as luxury destination. She likes
the Inn on Fifth but it is not high-end enough for their clientele. Their luxury travelers are
looking for individual nature experiences and slow travel where our destination is well-known
for. Handed her out our new tip list.
o Art of Travel GmbH, Christine Werner, Product Manager USA, Germany
NAP VISIT USA TRADE EVENT MUNICH, Oct 18
Gave her a full product presentation on NAP. Nature and culinary themes are mostly popular for
their clients. Was not aware of NAP and its beauty and high-end options. In 2022 they have sold
approx. 8-9 luxury trips to FL, mainly round-trips with 3 or 4 stops. The West Coast is always of
interest. She liked the diversity in our experiences and will keep it in mind. Handed her out our
new tip list.
o TKTravel - Solamento Reiseagentur, Tanja Kanzleiter, Owner, Germany
NAP Sales Interaction
After her apprenticeship at the Euro Lloyd travel agency Breuninger and her stations at One &
Only, Atlantis Dubai and DTCM Frankfurt Dubai Tourism Tanja runs her own Solamento agency
since November 21 next to the family care. So far she only books for family and friends and
business is going well. From January 2023 Tanja would like to increase the working time as her
daughter will be in daycare.
Tanja basically books through tour operators. At Solamento she has access to the programs of over
140 tour operators.
This year she has booked many trips to Greece, Turkey and Dubai. We have informed Tanja about
the representation of Naples and asked her to contact us whenever she needs support. In August
22 Tanja has already offered Naples to a client but, finally, he decided to book another destination
because the wife did not want to travel so far.
o Alternativ Tours, Tanja Lindemann, Sales Manager, Germany
NAP Sales Interaction
Inquired about status quo after Hurricane Ian for clients travelling to SWFL end of 11/22. Advised
according to our status quo available.
o Reiseagentur Erhorn, Petra Erhorn, Managing Director, Germany
NAP VUSA TRADE EVENT HAMBURG. Oct 10, 2022
The interest in Florida is very high. Was shocked by the news about Hurricane Ian but very
confident that the region will recover soon. Napes is a popular destination for their clients, and
she always recommend it as it is so special, tranquil and beautiful. Their clients are mainly doing
the classical Florida round trips. Handed her out the new tip list.
o Reisebuero Burkhard, Edgar Burkhard, Travel Agent, Germany
NAP VUSA TRADE EVENT MUNICH, OCT 18
11.A.a
Packet Pg. 265 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Introduction on NAP, unknown destination for him. Has lots of clients to Florida and the West
Coast is very popular. Asked to put us on the mailing list and handed out tip list.
MARKETING ACTIVITIES
o CANUSA TOURISTIK GmbH & Co. KG, Alex Wirsum, Marketing Manager, Germany
NAP Marketing
We received the reporting for the joint marketing campaign with the Florida Keys and Palm Beach
which ran July-August. Please see the report in the attachment.
MEDIA / PR / COMMUNICATIONS ACTIVITIES
o Travel Media Network CPR Verlags GmbH, LuxusInsider, Melanie Haaß, Director of Business
Development, Germany
NAP Media
Finalized Luxusinsider Report of campaign 6/22 and submitted to CVB.
o Der Hamburger, Simone Rickert, Redaktionsleitung
NAP VUSA MEDIA EVENT HAMBURG, OCT 10
Der Hamburger is a high-end luxury lifestyle magazine with a circulation of 9000. Publication:
quarterly. Furthermore, they have a data bases of 11.000 newsletter subscribers. They plan to
extend their travel section to worldwide destinations, started with destination Germany so far.
They are interested in boutique destinations and experiences. Added her to our mailing list and
she will forward media kit for review to us.
o TOURISTBOOK, Robert Bebic, Editor in Chief, Germany
NAP VUSA MEDIA EVENT HAMBURG, OCT 10
The online travel magazine TOURISTBOOK is a well-known platform for trends, lifestyle and taste.
Their specialties are outstanding video reports, photo series and exclusive interviews. For spring
2023 they are planning a video report for a Florida road trip featuring the hot spots and insider tips
of Sunshine State. Press trip might be organized through VF with corresponding partners.
o LuxSpots, Sascha Ihns, Founder, Germany
NAP VUSA PRESS EVENT HAMBURG, Oct 10
Luxspots is a German online magazine focused on exclusive lifestyle and travel stories including
luxury destinations, boutique and design hotels and as well culinary, events and insider tips.
11.A.a
Packet Pg. 266 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
Introduced Naples as luxury getaways. Was especially interested in boutique hotels, golf and
nature experiences. Asked if we offer glamping accommodation on the Paradise Coast as the
readers interested increase for nature experiences and different accommodation style. We will
research about glamping accommodation option and go back to him.
Handed out the new tip list.
o DMA - Deutsche Media Agentur & Verlag Gmbh, blu Mediengruppe, Dirk Baumgartl, Editor in
Chief, Germany
VUSA PR EVENT HAMBURG, Oct 10
Unfortunately press trip was not possible in 2022 due to limited availabilities. Still interested in
Florida but 2023 no focus on the Sunshine State. We will stay in contact.
o up_redaktion , Uta Petersen, Journalist & Author, Germany
NAP VUSA PR EVENT HAMBURG OCT 10
Freelance journalist specialized in luxury travel, gourmet, lifestyle, design, music, art and
literature. She is working for publications such as Lufthansa and Germanwings magazines
(customer magazine), Welt am Sonntag (newspaper), Brigitte (Women/Lifestyle), Der
Feinschmecker (gourmet). So far, she has never focused on Naples in her reports but she was
impressed about the introduction we gave her. Told us that she will keep NAP in mind for further
projects. We provided our latest press kit to her and will add her to our press mailing list.
o NAP has been allocated a series of Facebook activity posts on the DM Facebook Page (1.812
followers). Please see following screenshots.
o Naples was presented on the DM School facebook page (808 Followers). Please see
following screenshots.
11.A.a
Packet Pg. 267 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
o Naples was presented on the DM Instagram page at no cost, during a dedicated weekly
Instagram drive (1638 Followers). Please see following screenshots.
o Naples was featured complimentary on the Instagram page of one of our network partners
(Sonnenschein Reisen: 17,700 followers). Please see following screenshots.
11.A.a
Packet Pg. 268 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
o We secured feature on the Everglades in German trend and lifestyle magazine “Gala”
(issue: Oct 12, 2022 - circulation: 155,000 copies). Please see following screenshots.
o We secured the complimentary inclusion of the Naples for Foodies ad in the new luxury
online magazine “LuxuryWise” for the international English-speaking travel trade market.
Please see following screenshot and for online review the following Link:
https://www.luxurywise.travel/luxurywise-october-2022/chicago
11.A.a
Packet Pg. 269 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
EVENTS
o VUSA TRADE & MEDIA EVENT
Date & Place Hamburg, Germany
Nr of attendees 47
Profile of event After 2 years the first personal trade and media event of Visit USA Germany.
The event took place at Hard Rock Café Hamburg and was divided into a media
networking session at noon and a B2B networking session in the afternoon.
We had an individual table that we used for networking with the attending
journalists and travel agents.
Profile of
attendees
Journalist & travel trade from Hamburg and surrounding area.
General
feedback
The event was well organized and the attending media as well trade contacts
were very much interested in Naples.
We had spoken to 5 journalists, especially interested in lifestyle, boutique
hotels, golf and culinary themes and could also benefit from the networking
opportunities. After the event we had a personal follow up with each of the 5
journalists. From the travel trade side mainly Canusa reservation staff and
travel agents participated. For some of them Naples was a new destination, so
we gave a proper presentation and the feedback was very positive.
Unfortunately for media session we listed a high cancellation rate (out of 36
registrations (10 cancellations / 9 no shows). High cancellation rates seem to
be very common at the moment - in fact, most of the cancellations we received
were directly related to Covid19 in one way or the other. The high amount of
no-shows at the media part was surprising and we will follow-up with these
contacts. This attitude should not be accepted as "the new normal".
Cost 600
11.A.a
Packet Pg. 270 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
o VUSA TRADE & MEDIA EVENT
Date & Place Munich, Germany
Nr of attendees 52
Profile of event The event took place at Hard Rock Café Munich and was divided into
a media networking session at noon and a B2B networking session in
the afternoon. We had an individual table that we used for
networking with the attending journalists and travel agents.
Profile of attendees Media and travel trade from Munich and surrounding area
General feedback The event was well organized by VUSA and the setting perfect for a
networking function. Unfortunately, the cancellation rate was again
very high due to Covid in the one or other way. The high amount of
no-shows at both the trade and the media part was upsetting and
VUSA will follow-up with these contacts. This attitude should not be
accepted as "the new normal".
In summary we met with 5 media contacts which might be of interest
for us due to their specialization (luxury travel, golf, lifestyle, slow
travel, outdoor). We will follow-up with them in November.
11.A.a
Packet Pg. 271 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
From the trade side mainly travel agents attended which had a good
awareness for Florida as destination. Also, we met with 3 contacts of
luxury TOs which was beneficial for our new positioning strategy.
Cost Shared cost with Hamburg Event
PROJECTS
o 1. Conducted giveaway research for FY 22-23 budget and submitted final selection for
approval to PB
2. Finalization (update/print) of the English insider tip list
3. Preparation and design of a luxury presentation book in oversized format to be
used during luxury B2B interactions
4. Budget updates and presentation of budget alignment with new positioning
strategy
11.A.a
Packet Pg. 272 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
OTHER SALES ACTIVITIES
o Kuoni Reisen AG, Monika von Girsewald, Travel Agent, Switzerland
Consulting for hotel portfolio Naples. Has been searching a Boutique style hotel for her high-end
clients. Recommended Inn on Fifth. She liked our suggestion and will recommend it to her clients.
o TA Consultation
Updated Austrian travel agency Reisebuero Stanger on the current situation in Naples after
hurricane Ian. Advised to stay updated via our website
CONSUMER
o Brochure fulfillment: 5 in total
ADDENDUM
o CANUSA Reporting of joint marketing campaign with the Florida Keys and Palm Beach which ran
July-August
English Tip List
ABBREVIATIONS
NAP Naples, Marco Island, Everglades CVB
TA Travel Agency
TAS Specialists Travel Agency
TO Tour Operator
TOX Luxury Tour Operator
TOS Specialist Tour Operator (Golf, Wellness, etc.)
11.A.a
Packet Pg. 273 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
PARADISE COAST FILM OFFICE | NOVEMBER 2022
MONTH 2022 2021 2020 Reported Spending New or Repeat Client
Productions 0 2 2 $K R | N
Working Leads 2 6 4
Meetings Attended 2 2 8
Events/Tradeshows 2 2 2
Media Assisted 0 0 0
Location Scouts 0 1 1
PRODUCTION/ LEAD HIGHLIGHTS:
MEETINGS AND EVENTS:
FILM FLORIDA FILM COMMISSIONERS COUNCIL The monthly Zoom
meeting of the council focus ed on the effects of Hurricane Ian to the Industry
and infrastructure. The State OFE has offered assist through social media and
our shared Reel -Scout library to keep producers apprised of the ever -changing
situation in our location. A majority of film offices were not affected -it was
primarily SWFL and to some extent Tampa Bay and St. Petersburg/Clearwater.
AFCI MONTHLY ZOOM MEETING This month’s AFCI
Member Meeting featured guest speaker Lisa Day,
Manager of Environmental Sustainability at The
Walt Disney Company, and a Founding Member of the Sustainable
Production Alliance (SPA) -- a consortium of the world’s leading film,
television and streaming companies dedicated to advancing sustainability across
the industry .
Lisa also helped launch GreenProductionGuide.com – a resource created in
partnership with the Producers Guild of America PGA Green Committee to
help productions understand and reduce their environmental impacts.
FILM FLORIDA ZOOM WEBINAR – PRODUCTION ASSISTANTS
Film Florida hosted an online seminar on the role of the production assistant
(AKA PA) on a project. Panelists from the Industry discuss ed what a PA is, the
type of training available to become a PA in FL , the importance of PA's on set,
how important being a good PA is to help springboard a career, and how to find
11.A.a
Packet Pg. 274 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
jobs as a Production Assistant. This “entry level” position is often taken for
granted but a reliable and creative production assistant can be a tremendous
asset to a production, and it can be a “steppingstone” job than enables the right
candidates to move up to more prominent positions.
NAPLES INTERNATIONAL FILM FESTIVAL
As part of the 2022 NIFF program, the film office
participated in a panel on “Filmmaking in Florida”
with Artis -Naples resident critic Elaine Newton
moderating.
[Photo: L -R] Bryan Storkel, producer of Butterfly
in the Sky ; Eric Bendick , director of Path of the
Panther; Peter Odiorne, producer of Playing
Through ; Maggie McCarty, Paradise Coast Film
Commission; Elaine Newton. Both Butterfly in the
Sky and Path of the Panther were shot partially in
Collier County
11.A.a
Packet Pg. 275 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
UPCOMING STRATEGIC INITIATIVES:
REEL -SCOUT ® LIBRARY
Following the landfall of Hurricane Ian, all photos on the Reel -Scout ® digital
library were put in “To Be Reviewed” mode -meaning the public facing images
were
turned off. In the weeks since, those 470+ files are being reviewed and re -shot.
Coinciding with the CVB’s website initiative of “What’s Open” on the
www.Paradisecoast.com website we are confirming the status of each
location/business and seeking to vet and verify their condition and status.
SOCIAL MEDIA
Focusing primarily on Facebook, the film office changed its profile picture
(featuring the Naples Pier) prior to Hurricane Ian’s landing and currently are
11.A.a
Packet Pg. 276 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/21/2022
using a photo from Corkscrew Sanctuary.
Posts are Industry -topical and informative with an emphasis on attractions and
businesses re -opening locally.
The Paradise Coast Film office also sent an email to all local production
companies expressing our concern regarding their welfare and providing a
listing of resources and assistance providers. The
FL State Office of Film and Entertainment also
posted several updates on the office’s status and
re-opening.
11.A.a
Packet Pg. 277 Attachment: November 2022 Staff Reports (23937 : Tourism Staff Reports)
11/28/2022
COLLIER COUNTY
Collier County Tourist Development Council
Item Number: 12.A
Doc ID: 23831
Item Summary: Next Meeting Date-January 23, 2022
Meeting Date: 11/28/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
11/03/2022 3:34 PM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
11/03/2022 3:34 PM
Approved By:
Review:
Tourism Jennifer Leslie Tourism Division Completed 11/03/2022 3:34 PM
Tourism Paul Beirnes Director Completed 11/03/2022 4:53 PM
County Manager's Office Geoffrey Willig CMO Analyst Completed 11/04/2022 8:27 AM
Tourist Development Council Paul Beirnes Meeting Pending 11/28/2022 9:00 AM
12.A
Packet Pg. 278