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TDC Minutes 09/26/2022September 26,2022 MINUTES OF THE COLLIER COUNTY TOIIRIST DEVELOPMENT COUNCIL MEETING Naples, Florida, September 26, 2022 LET IT BE REMEMBERED the Collier County Tourist Development Council, in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman Vice Chairman Commissioner Andy Solis Clark Hill Amanda Cox Susan Becker Kathleen Brock (excused) Ed "Ski" Olesky Councilor Jared Grifoni Nancy Kems Councilwoman Beth Petrunoff ALSO PRESENT Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzry Ford, Tourism Digital & Social Media Coordinator Andy Miller, Coastal Zone Manager John Melleky, County Arts & Culture Manager Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director 1 September 26,2022 Any persons in need of the verbatim record of the meeting may request a copy of the video recordingfrom the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Chairman Solis called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of eight was established by those members present in the board room 4. Agenda and Minutes A. Changes and Approval of Today's Agenda No changes Mr. Olesky made a motion to approve the July 25, 2022, meeting minutes. Second by Ms. Becker. The motion passed unanimously, S-0. B. Approval of prior TDC Meeting Minutes Regular Meeting July 25,2022 Ms. Becker noted that on page 3, she wanted a clarification. The speaker is referred to as Ms. Baker. She's sensitive to this because she (Ms. Becker) is referred to as Ms. Becker and Paul is referring to Marissa Baker in his comments, when he spoke about Adrian and Marissa. It would be clearer to have her full name, Marissa Baker, there. Mr. Beirnes said they can make that change. Ms. Becker made a motion to approve the July 25, 2022, meeting minutes, with the above addition. Second by Vice Chair Hill. The motion passed unanimously, 8-0. 5. Presentations/Public Comment - (3 minutes each) Mr. Beirnes told the TDC that it's been two months since their last meeting and they have a lot to cover, so he has a presentation, an abbreviated version of what they received in advance. He'll show them what guided their mindset and strategies going forward. [Mr. Beirnes detailed a PowerPoint presentation.J Councilwoman Petrunoff asked if they are making any adjustments due to the strong dollar in their international strategy. Mr. Beirnes thanked her for bringing that up. There's a lot going on in that segment so we are monitoring many things, one of which is unique, so he's been monitoring the strong dollar very closely. The U.K. and Germany have sat on the sidelines, saving money, and want to take it now. What we don't know yet is how resilient that will be in following years. Canadians also have a dollar disadvantage. We're seeing a significant spike coming from them and we're going to continue to monitor it because there are a lot of dynamics occurring overseas when it 2 September 26,2022 comes to fuel prices, heating fuel for the winter. There's huge double-digit numbers and growth. We will be able to see that pipeline shift or slowdown based on bookings through the airlines and we're doing that on a regular basis and have representation in the U.K. and Germany. Some of his first calls every day are to determine what has happened in the UK and Germany in the four hours that he's slept. Latin America is one that's causing us some extra, extra attention. Argentina announced a couple weeks ago that interest rates were at78Yo, with a 100% inflation rate that looks like the market dried up very quickly. Brazil has been very difficult to get traction on and get them back to our destination. We do not have direct flights into RSW, so we're having lots of conversations with our international rep firm out of Latin America to ask them. So we're spreading our small budget across five markets to give us a best-case scenario on how we can refine and focus, possibly within one market versus going thin across a wider market. We had an initial conversation and we challenged them to think a little deeper and be more specific. We hope to see something come back quickly with that. International has always been an uncertain area, even more so with the strength of the U.S. dollar. Councilwoman Petrunoff asked if he'd explored opportunities to co-market with tour operators for Latin American countries to go to Miami and then make arrangements for transport here to check out the Paradise Coast. Mr. Beirnes said yes, but we don't have receptive tour marketers based there. We have tried to encourage that, but they're based on where planes land. They're focused on where planes land, such as Miami, Fort Lauderdale, Orlando and Tampa. They're based there and we've pleaded with them to become tour operators here again, but it's been unsuccessful because they're chasing the numbers. It won't happen until flights fly directly into RSW. We've had a lot of conversations, such as looking at the success of Brightline in southeast Florida markets. We can't fix all the problems, but can possibly backfill them with other markets. That's why we're already being proactive and looking at the Canadian market, which has a greater ability to backfill that in a more stable, fly-and-drive market, as well as direct flights. Councilwoman Petrunoff noted that he listed $2.5 billion as an overall economic impact. She asked him to explain that calculation. Mr. Beirnes said Joseph St. Germain will explain that. Councilwoman Petrunoff said she'd hold her questions until later. Ms. Cox called it an incredible plan. What stood out to me was the emphasis on year-round sustainable tourism, which will be very important to all of our partners as other destinations become more open, as some of this unconstrained demand increases. That's going to be critical.2022 to 2023 is definitely a challenge and we never like to think about going backwards, but there is a tipping point to some of this ADR growth. If you look at some other Florida destinations, their ADR growth barely covers inflation. Ours is real growth that she's never seen, even on top of inflation. The retum to 2021 rs appropriate. It's good the approach we've taken to the overall budget doesn't peel that back. With some normalizing of economic impact in tax collections, we're going to have to work harder for the visitation in the following year and this plan addresses that, so thank you. Vice Chair Hitl said that with the dollar and Euro declining, and as Commissioner Chairman Solis pointed out, the declining British pound is attractive for domestic travelers. It's sort of a double hit for us. We're going to have to be very creative to sustain in2023 what we've enjoyed for the past l Yryears. When we were emerging from the Great Recession, it was Europe that helped us because of the J September 26,2022 exchange rate. He doesn't know where to look right now, but that's going to be a big challenge. South America was looking more positive until recently, so we just need to think about drive-markets and focus on what we can do for more shorter-term travel. Mr. Beirnes said that as he mentioned, during the last couple of years, the domestic visitor was an area we focused on and we were one of the destinations that was open. We got the benefit of that. Now, Facebook posts show a lot of our travelers are going to Paris and Germany. Our research will continue to look at that. People are travelingagain, but there hasn't been a surge, so we're going to closely monitor it. Maybe the reason it decreased is the spillover from airlines. People are worried that if they book a flight out of the U.K, they may not see their luggage get there. Until that gets resolved, maybe that's somewhat to our advantage. We're monitoring all those movements and migrations. Councilwoman Petrunoff noted that Naples and Collier County will be 100 years old next year. Are we planning anything for the centennial? Chairman Solis said a committee within Collier County government is working on the centennial. Everglades National Park also is celebrating its 75th anniversary. We're aware of that and we're including it. We're taking a bit of their lead over how they'd like to be positioned. There will be a celebration starting in April. Mr. Beirnes said first and foremost, the focus will be on travel, not the centennial, which won't mean much to outsiders. Vice Chair Hill said the team did an excellent job with the plan. It's nimble and could be changed quickly to take advantage of opportunities. Mr. Beirnes commended the TDC for its help. Chairman Solis congratulated him on a great plan and asked for copies for commissioners. Mr. Beirnes said he'd be sending it to commissioners after the meeting and will be making a presentation. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be movedfrom the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities None B. Tourism Division None 7. New Business A. Coastal Zone Management 1. Recommendation to approve a Resolution supporting the County's applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 202312024 and make a finding that these projects promote tourism. This action maintains the County's eligibility for State Cost-Share Funding for future renourishment projects. Mr. Miller said this is a pro-forma item that we do yearly. We prepare and submit local funding requests for participation from the state on our inlet and beach projects. We submitted applications in 4 September 26,2022 July and have received a positive response from the state. We now need to get the board to approve a resolution to accompany the applications to get state participation. The recommendation is to approve a resolution supporting these applications to the Florida Department of Environmental Protection for long-range budget plan requests for beach renourishment projects for fiscal year 2023-2024 and make a finding that these projects promote tourism. This action maintains the County's eligibility for state cost-share funding for renourishment projects. Ms. Kerns made a motion to opprove the resolution supporting the County's applicotions to the Florida Department of Environmental Protection for Long-Range Budget Plan Requests for Beach Renourishment Projectsfor Fiscal Year 2023-2024 andfound that these projects promote tourism. Second by Councilor Grifoni. The motion was caruied unanimously, 8-0. B. Recommendation to approve Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non-County Owned/Operated Museums (formerly Category C-2) ($1771500) and make a finding that these expenditures promote tourism. Mr. Melleky noted that the grant applications were presented to the TDC in spring and based on its recommendation, there were some remaining unallocated amounts and the TDC adjusted the guidelines to cover production costs. He noted that the tourism-development tax grant process is a program funded by the hotel surtax and is applied to the rental fees paid by visitors for short-term accommodations, such as hotel and motel rooms, condominiums, vacation homes and rental sources. The Tourism Development Council administers these funds, which are collected into a grant program for arts and cultural organizations. Thanks to our 1.9 million visitors yearly, we can provide funds to these organizations to help them direct tourism to the Paradise Coast. Under Florida Statute 125.0104, the events or activities must have as one of its main purposes the attraction of tourists, as evidenced by the promotion of the activities to tourists. The activities funded must demonstrate the intent and ability to attract visitors to Collier County. These grants provide funding for exhibition support and marketing expenses for organizations. Last fall, you approved the definition of a museum and that's the fund we're discussing today. A museum is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these items available for public viewing through exhibits that may be permanent or temporary. The second definition for a museum is a nonprofit, permanent institution in the service of society and its development, is open to the public, and acquires, conserves, researches, comnunicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, studying and enjoyment. During the first round of funding for the museum grants that we discussed in May 2022, we funded $672,500 in grants. That left a remaining balance of $177,500, which can be granted today. During that first round, there were changes approved that allowed some grant requests for performing organizations to be eligible, provided they fit into the museum category. Performance production costs could be included in the grant request, with a funding opportunity not to exceed 50% of production costs. 5 September 26,2022 This second round of grants was open from July 1 5 through August 3 1, allowing performance organizations to apply for funding and those that submitted applications in the first round of grants could submit updated financial information that would be included as part of the first-round application. Before we go through the recommendations, there are some updates to the grant program we've been working on since our last meeting, based on our discussions. We're working on the surveying and collection of data, how it matches and how we can measure the grant program's impact. On August 18, we held a marketing and survey tool seminar and22 people from arts and cultural organizations attended the virtual presentation. The presentation showcased three ways for grant organizations and other arts and cultural institutions to measure visitor impact. We now offer the ability to tie the current visitor intercept surveys conducted by Downs & St. Germarn and include specific questions geared toward an event, performance or exhibition. These questions will now include: o Was the experience meaningful, artistic or cultural? o Was this activity the main reason why you are visiting the area? o Measure how the program or activity broadened the arts and culture of the Paradise Coast. o Provide some general comments about the arts activity you attended. Other visitor questions will now also utilize the same measures, results and answers found on the Downs & St. Germain survey. In the past, there wasn't consistency in what responses could be and what was measured. We worked with the Downs & St. Germain team to develop a short survey or a longer survey that adds those four questions. The arts organizations are signing up to select which survey they'd like to implement and a method, either on their own or working with Downs & St. Germain. As we receive the data in the final grant reportsin2023, we can compile results and easily compare them to the monthly intercepted data we currently obtain. Today, we're here to approve grants for the second round of grants. The recommendation is to approve Tourism Development Tax Grant applications for the second grant round for fiscal year 2022-23 non- county owned operated museums, formerly Category 2, for $177,500 and make a finding that these expenditures promote tourism. The executive summary provides information about each organization and their project, their grants, including some from the first round of the grant process and what they're requesting money for. The fundable expenses were in their application and our recommended grants amount. Four organizations applied in the C-2 Museum Category, and it is recommended that all four receive support. They received support in the first round, and that'll be noted in the descriptions: . Gulfshore Playhouse has requested money for production expenses for its2022-23 season, a series called "Love in Many Colors. It includes the production of "26 Miles," which is part of IARTE VIVA! It will run starting October 13,2022, and they estimate throughout the season they will have 25,000 annual visitors, including 5,865 overnight visits. Tourist tax revenue is estimated at $118,000. Staff recommends funding in this second round for up to $80,000, with $20,000 from the first round for marketing expenses. The total grant would be $100,000. o Marco Island Center for the Arts is looking for support for its new theater initiative for the 2022- 23 season, which includes a series of six shows. It offers the only theater performances on the island. They're requesting funding for production costs for the theater and music series and marketing dollars for the theater series. They estimate 1,200 visitors for the theater series and an estimated 1,300 overnight visitors, with a tourist tax revenue $25,882. Staff recommends funding 6 September 26,2022 in the second round of up to $ I 8,000. With their first round of funding for $ 10,000 for the art, exhibitions and marketing of exhibitions, their total grant would be $28,500. a The Naples Art Association is looking for support for its November exhibition, "M.C. Escher, Reality and Illusion." They're seeking funding for exhibition support and out-of-region advertising and promotions. They estimate 70,500 visitors throughout the year, including 160 overnight visitors for this exhibition alone. Their tourism tax revenue is estimated to be $1,274. Staff recommends funding in the second round of up to $14,500. For the first round of funding, they received $100,000 for out-of-region marketing and exhibition costs for "Isabelle de Borchgrave and the World of Frida Kahlo," which is also part of ;ARTE VIVA! Their total grant would then be $l14,500. Opera Naples is seeking production support for its third annual Festival under the Stars in Cambier Park from March 20 through April 6 and will include performances of the opera "Frida," "Carmen," Spanish Zaruuelamusic and dancing, which are all part of IARTE VIVA! They estimate total annual visitors of 6,500, with 365 ovemight visitors and tourism tax revenue of $19,950. Staff recommends up to $65,000 for second-round funding. With its first-round funding of $35,000 for marketing the Festival Under the Stars, total grants would be $100,000. a He asked if there were questions. Ms. Cox said she applauds all you're doing with our research partners to work on the direct tourism impact for the arts. It's a challenge to translate into research. Performance production arts were not originally covered, so have we amended this moving forward so we'll be able to look at this simultaneously next year? Mr. Melleky said yes, he'll be back in two or three months to present more ideas. Councilwoman Petrunoff said her struggle is calculating heads and beds to value. The cheapest is $4, on up to $1,700. It's not that the program is wrong, but the measurement is challenging. It's not that meaningful. Mr. Melleky agreed and said they're working on it and looking at changing the form and how to measure heads and beds so everyone is doing it consistently. Councilwoman Petrunoff said the process discouraged many from applying, so we need a new benchmark. Ms. Becker made a motion to recommend approving allfour Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non-County Owned/Operated Museums (formerly Category C-2) for $177,500 ondfound that the expenditure promotes tourism- Second by Vice Chair Hill. The motion passed unanimously, 8-0. Ms. Kerns said she was glad to see the fund was depleted. Mr. Melleky said they're working with organizations to ensure it's correctly spent. Mr. Beirnes congratulated Mr. Melleky, whose work with Collier County and arts and culture organizations is very collaborative. Ms. Becker noted that members of the organizations are in the audience and asked each to introduce themselves. o Kimberly Dye, Chief Advancement Officer, Gulfshore Playhouse o Hyla Crane, Executive Director, Marco Island Center for the Arts l September 26,2022 o Kit Baker, Director of Strategic Initiatives, Naples Arts Association o Kent Kyle, Director of Development, Opera Naples The four introduced themselves and thanked the TDC for supporting the arts culture in the community. C. Recommendation to award Request for Proposal ("RFP") 22-7979r "Tourism International Representation - UK and Ireland Market" to OMMAC Ltd. and make a finding that this action promotes tourism. Mr. Beirnes said they began working with Procurement Division and a committee to evaluate the RFP responses starting in January and decided to keep the two current agencies. The recommendation is to award RFP 22-7979, "Tourism International Representation - UK and Ireland Market," to OMMAC Ltd. and find that this expenditure promotes tourism. Ms. Cox made a motion to recommend awarding RFP 22-7979, "Tourism International Representation - UK and lreland Market," to OMMAC Ltd. andfound that this expenditure promotes tourism- Second by Ms. Becker. The motion passed unanimously, 8-0. Ms. Becker noted that the agency provides very detailed reports. D. Recommendation to award Request for Proposal ("RFP") 22-7980r "Tourism International Representation - Germany Market" to Diamonde e.K. and make a finding that this action promotes tourism. Mr. Beirnes said this item involves German tourism. The recommendation is to award RFP 22- 7980, "Tourism International Representation - Germany Market," to Diamonde e.K. and make a finding that this action promotes tourism. Vice Chair Hill made a motion to recommend awarding the RFP 22-7980, "Tourism International Representation - Germany Market," to Diamonde e.K. andfound that this action promotes tourism. Second by Councilwoman Petrunoff The motion passed unanimously, 8-0. Ms. Cox said she enjoyed looking at the RFP because she heard good things about the agency But it's good to go through the RFP process for partners. E. Recommendation to approve the Second Amendment to Agreement No. 18-7281R, "Tourism Fulfillment and Call Center Services" to Faneuil Inc. to reflect an increase in call- center staffing expenditures and make a finding that this action promotes tourism. Mr. Beirnes said we have an organization based in Orlando so anyone calling an 800 number can reach them in the early-morning hours. They also do fulfillment, have a partnership within their organization and do fulfillment of our visitor guides. This is important because the contract is for multiple years, with a one-year extension before we go through the RFP process again. A lot has happened within the labor industry, so when we reached out to them to extend it with all the elements of the contract for another year, they asked for an increase of $10,537 to cover incremental staffing for the call center. 8 September 26,2022 Why that matters is that today, starting at 9 a.m, they started calling around to every hotel to capture the occupancy and whether they're going to be open in the next couple of days. It's part of our emergency response, so it's not just calling to find out what the operating hours of an attraction is. The recommendation is to approve a second amendment to Agreement No. 187281, Faneuil Inc., to reflect an increase in call-center staffing expenditures and make a finding that this action promotes tourism. That will add $10,537 to the contract. We did research to determine whether that's in keeping with the percentage increases. It's actually within industry standards and significantly less than the typical growth within call-center staffing. They have employees who work on multiple accounts, so we shared the expenditure and it was well within line. Vice Chair Hill said he wasn't surprised about the increase. Ms. Cox said she was surprised it wasn't more. Most have doubled in the COVID era. Ms. Cox made a motion to recommend approving the Second Amendment to Agreement No. I8-7281R, "Tourism Fuffillment and Call Center Services," to Faneuil, Inc., to reflect an increase in csll-center stafJing expenditures andfound that this action promotes tourism. Second by Councilwoman Petrunoff, The motion passed unanimously, S-0. 8. Old Business None 9. Marketing Partner Reports These reports (Morketing Partner Reports - Downs & St. Germain Research Group; Paradise Advertising & Marketing, Inc.; Lou Hammond & Associates; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partners - Website Analytics, Digital & Social Media; Book Direct, JackRabbit Systems - online hotel booking systems; County Museums) are provided to TDC members on a digital link to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an-os-needed basis. TDC members may request a presentation by the marketing partner representative or by tourtsm staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research Group - Joseph St. Germain "Collier County Tourism Research - Monthly Snapshot - August" [Mr. St. Germain detailed a PowerPoint presentation.J Mr. Beirnes asked Mr. St. Germain to address Councilwoman Petrunoff s earlier questions. Mr. St. Germain said they ask each person about eight categories and how much they spend and that tells us the economic impact based on individual spending. Ms. Kerns asked what airports MCO and SRQ were. Mr. Beirnes said Orlando and Sarasota. Mr. Olesky said he saw on TV that RSW will be having more direct flights to other countries and that will affect us. Mr. Beirnes said we were very instrumental in working with Lee County to get Eurowings, Air Canada and WestJet. New domestic upstart Avelo Airlines is just starting with one plane at RSW and is doing other smaller markets. This is good for digital nomads/remote workers. Breeze 9 September 26,2022 Airways is another that was started by the founder of JetBlue, Azul in Latin America and WestJet in Canada. They're focusing on unique markets. It's a great value to have these direct flights. It's exciting to see the growth at RSW, which is adding the B and C concourses and talking about a new runway in2025. B. Paradise Advertising - Joseph Taylor [Mr. Taylor detailed a PowerPoint presentation, "Visitor Insights July and August"J C. Lou Hammond Group - Teruy Gallagher [Mr. Gallagher detailed a PowerPoint presentation, " Media Highlights - August 2022 " Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections - Paul Beirnes [Mr. Beirnes detailed a PowerPoint presentation, "Tourist Tax Collections * August 2022"J E. Miles Media - Enriqueta Balandra [Ms. Balandra detailed a PowerPoint presentation, "Paradise.com l[/eb Analytics Report - August 2022"J Vice Chair Hill asked how our page views correlate with visitation. Ms. Balandra said that usually somebody visiting the website is learning and getting information about the destination. How it directly correlates would be something we look at with some of the other tools. If somebody sees the ad and they go to the website, they can come to the destination, so we use many different tools for that. Zartico can probably track ads. Vice Chair Hill said that would be interesting to look at. Ms. Balandra said all right, thank you. Mr. Beirnes noted that they have meetings to see whether visitation correlates with advertising and discuss the analytics, which are robust. F. Paradise Coast Sports Complex/Sports Facilities Companies - Marissa Baker, David Wasson, Adrian Moses [They detailed PowerPoint presentations.J Ms. Kerns asked Mr. Wasson about the CCPS GATE intern program. Are they actually working out there with you? Mr. Wasson said yes, they are. The program helps special-needs kids at Golden Gate High School get into a work situation and gets them get ready for gainful employment of their own. They approached us and we thought it would be awesome for both parties. We saw how beneficial it could be for the for the young people and the program as it grows, and it's great to get help around the complex. They come every Friday and do work, hauling stuff around, pulling weeds, moving pylons. It's infectious to see their personality and their work ethic and how much fun they have. This reminds us that we work at a really fun place. Ms. Cox asked if they could look at a longer period of time in their future presentations, rather than month-to-month. Mr. Wasson said that was a great idea. He also likes to see the peaks and valleys. 10 September 26,2022 Ms. Becker asked Mr. Moses about arts and culture events at the sports center. Mr. Moses said they will be hosting a Naples Fine Arts show in November and working with Museums Director Amanda Townsend on some jazz concerts to raise money for a black history rail car exhibit at the Naples Depot. We have another art show we're hosting in November. The city of Naples approached us to say they don't want to host so many events and we're working with them to attract some of the downtown events. There's also a food and wine experience presented by USA Today that we will announcing for October 15th. Ms. Cox congratulated him on increasing events. American football is so exciting. This destination always sees a little bit of a dip post-Thanksgiving before the festive season kicks off toward the end of December, so that will be a game changer. Moses said it takes a village. There are events such as the Southwest Florida Shootout with Ohio State and Harvard, which kickstarted our many lacrosse events and "stuck a flag in the ground' for lacrosse. Without FBU's support, we wouldn't have been able to attract or have that football flag in the ground to book these FBU events. There's more to come. We're just getting started. Mr. Beirnes noted that Collier County doesn't have a convention center but Paradise Coast Sports Complex is our convention center because the alignment between the CVB and the Sports Complex staff has been second to none. As Adrian said, there's American youth football and 17,000 room nights total in the gap between Christmas and Thanksgiving, so it's right in the sweet spot. G. County Museums - Amanda Townsend [Ms. Townsend detailed a PowerPoint presentation, "Collier County Museums - June, July and August Visitors Report"J 10. Council Member Discussion Ms. Cox said that two weeks ago, she attended the annual meeting of the Society for International Travel Executives, which was held in Boca Raton. This year, it's showcasing that property's renovation. A lot of the findings shared there were similar to research we heard today. There's real evidence in the trend toward the staying power of experience. Two things she heard that were really encouraging for our destination is that although international travel opens up to group incentive and meeting tourism, most domestic Fortune 500 organizations are being required to remain domestic through at least 2026. Whether or not they would enjoy that if they were planning on an incentive trip to Ireland, the Paradise Coast might be a perfect altemative. A lot of companies are choosing to keep people closer to home when it comes to risk management and what they've learned in the past. The other interesting thing was the increase in group travel to drive retention and culture as fewer and fewer organizations pernanently return to their ofhces. Even though business travel may forever be changed, it may develop to more group gatherings to keep that culture when we lose that everyday corporate water cooler talk. It was really interesting research. Ms. Kerns asked everyone to remember Murray Hendel, who passed away about a month ago. He was on the Tourist Development Council for 12 years and he was behind many different things, but the penny-tax increase *ur on. of his hot buttons. His 94th birthday would have been yesterday. ll September 26,2022 Vice Chair Hill agreed the penny tax was his passion. We'll miss him. He was a huge contributor to the Tourist Development Council and then had a wonderful, huge career before retiring here. We miss Murray. He was a remarkable man and had a real passion. Ms. Becker noted that Mr. Hendel was very influential on the TDC. She said the TDC is sitting in a great spot to view the artwork in BCC Chambers. The colors are inspirational and she's looking forward to the IARTE VIVA! exhibit. Mr. Beirnes noted that a storm is pending and a lot is going on. We'll be positioning ourselves for the Tourism Star Awards. It was scheduled for mid-day Wednesday but will be rescheduled. Chairman Solis said he's still shook up after hearing about Murray Hendel passing away. He was the only TDC chairman who wasn't a BCC member and was very instrumental. 11. Tourism Staff Reports - Director (Submitted) 12. Detailed Staff Reports (Submitted) 13. Next Scheduled Meeting Date/Location - 9 a.m. October 24,2022 Collier County Government Center, Administration Building F,3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the , the meeting was adjourned by order of the Chairman at 11:53 p.m. C T DEVELOPMENT COUNCIL Ahdy Solis, Chairman approved by the Council on tobqltx , (choose one) as or as amended These minutes were presented, Y, t2