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TDC Agenda 09/26/2022COLLIER COUNTY Tourist Development Council AGENDA September 26, 2022 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Chairman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. September 2022 Collier County Tourist Development Council Page 2 Printed 9/22/2022 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. July 25, 2022 TDC Meeting Minutes 5. Presentations A. Destination Marketing Plan 2022-2023 Presentation 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Beach Park Facilities B. Tourism Division 7. New Business A. Coastal Zone Management 1. Recommendation to approve a Resolution supporting the County’s applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2023/2024 and make a finding that these projects promote tourism. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. B. Recommendation to approve Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non-County Owned/Operated Museums (formerly Category C-2) ($177,500) and make a finding that these expenditures promote tourism. C. Recommendation to award Request for Proposal (“RFP”) 22-7979, “Tourism International Representation – UK and Ireland Market” to OMMAC Ltd and make a finding that this action promotes tourism. D. Recommendation to award Request for Proposal (“RFP”) 22-7980, “Tourism International Representation – Germany Market” to Diamonde e.K. and make a finding that this action promotes tourism. September 2022 Collier County Tourist Development Council Page 3 Printed 9/22/2022 E. Recommendation to approve the Second Amendment to Agreement No. 18-7281R, “Tourism Fulfillment and Call Center Services” to Faneuil, Inc., to reflect an increase in call center staffing expenditures and make a finding that this action promotes tourism. 8. Old Business 9. Marketing Partner Reports A. Part 1 B. Part 2 C. Marketing Partner Report (part 1 & 2 combined) 10. Tourism Staff Reports A. Tourism Staff Reports 11. Council Member Discussion 12. Detailed Staff Reports 13. Next Scheduled Meeting 14. Adjournment 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: July 25, 2022 TDC Meeting Minutes Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 09/06/2022 9:56 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 09/06/2022 9:56 AM Approved By: Review: Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 09/06/2022 9:58 AM Tourism Jennifer Leslie Tourism Division Completed 09/06/2022 10:36 AM Tourism Paul Beirnes Director Completed 09/06/2022 11:12 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 09/09/2022 9:04 AM Office of Management and Budget Christopher Johnson OMB Completed 09/12/2022 10:11 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/14/2022 4:50 PM County Manager's Office Ed Finn OMB/CMO Reviewer Completed 09/20/2022 8:27 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 09/21/2022 5:05 PM Tourist Development Council Paul Beirnes Meeting Pending 09/26/2022 9:00 AM 4.B.1 Packet Pg. 4 July 25, 2022 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, July 25, 2022 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill (excused) Amanda Cox Susan Becker Kathleen Brock (via Zoom) Ed “Ski” Olesky Jared Grifoni Nancy Kerns Beth Petrunoff (excused) ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Digital & Social Media Coordinator, County Tourism Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director John Melleky, County Arts & Culture Manager (via Zoom) 4.B.1.a Packet Pg. 5 Attachment: TDC 7-25-22 DRAFT Minutes (23247 : July 25, 2022 TDC Meeting Minutes) July 25, 2022 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Chairman Solis called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of eight was established by those members present in the board room; a ninth arrived later. Ms. Kerns made a motion to allow Ms. Brock to participate via phone due to an extraordinary circumstance. Second by Ms. Becker. The motion passed unanimously, 6-0; Ms. Brock abstained. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda No changes B. Approval of prior TDC Meeting Minutes Regular Meeting June 27, 2022 Ms. Becker made a motion to approve the June 27, 2022, meeting minutes. Second by Councilor Grifoni. The motion was carried unanimously, 7-0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business 7.1 Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Southeast USA Labor Day Cup Soccer Tournament (September 3 -5, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. 4.B.1.a Packet Pg. 6 Attachment: TDC 7-25-22 DRAFT Minutes (23247 : July 25, 2022 TDC Meeting Minutes) July 25, 2022 3 Mr. Beirnes said the items under New Business involve amateur soccer events. We have worked very closely with the Paradise Coast Sports Complex and are thrilled to see some momentum. The first soccer event takes place in September, the Southeast USA Labor Day Cup Soccer Tournament. It’s a recommendation to approve the use of the Tourist Development Tax Promotional Funds to support the upcoming Southeast USA Labor Day Cup Soccer Tournament, which will take place from Sept. 3 through Sept. 5, 2022, up to a maximum of $12,000, and to make a finding that these expenditures promote tourism. For all three of these, they are events that had previously taken place in 2018-2019. They haven’t been here since then. We took a conservative approach based on their previous numbers and looked at the economic impact for all three. We worked with Adrian and Marissa to review the field registration fees. We built a model similar to what we’ve done in the past, which was $15 per room night that is booked and executed. It must be demonstrated that it actually happened, not through a third party, but actually a room block. We capped that fund at what the fee is for the field rentals, so the direct impact on the first event is $1.5 million. The second impact, which is the expanded economic impact, is $2.1 million. These numbers are a little larger than what we have normally seen because the average daily rate has continued to rise. We based numbers on last year’s updates, so this particular time of year was still somewhere in the range of $250 for the average daily rate over the late weekend room nights. Projected were 1,200 and we peeled it back to our approval of only 800 nights and that caps it at what the maximum rental fees are for the field, 15 times 800 room nights. It must be demonstrated at the back end and it will be funded post event. Ms. Cox said since the first event is over the holiday weekend and we are starting to see demand normalize a bit more to a historic 2019, do we anticipate having any challenges gaining the amount of room blocks from a participatory perspective based on the holiday weekend? Mr. Beirnes said it’s hard to know. We will see a pretty solid summer, but it’s still really questionable what happens once kids go back to school. We see some real strong optimism on the international market, which will carry us well in the fall, but it’s a real big question mark and certainly a challenge to event organizers. But based on the information that we have with gas prices, we would be remiss if we did not try to frame things up as best as we could. It’s certainly going to be a challenge. Let’s hope that will be a great case scenario. Ms. Cox said we didn’t struggle for room nights in 2018 or 2019? Mr. Beirnes said no. Councilor Grifoni asked if this was held last year. Ms. Baker said he did host his event at Paradise Coast Sports Complex for the first time post- pandemic last year, but did not request grant funding. It probably had just been paused because of everything that was going on, so he is returning for grant funding. They did host it last year. Chairman Solis asked if there was any information on how many participants there were last year. Ms. Baker said she couldn’t remember the exact number, but he usually gets anywhere between 100 and 200 and he always produces. She can find the exact number for the TDC. 4.B.1.a Packet Pg. 7 Attachment: TDC 7-25-22 DRAFT Minutes (23247 : July 25, 2022 TDC Meeting Minutes) July 25, 2022 4 Chairman Solis noted that last year also would have been a reduced amount and must be proven to be reimbursed the full $12,000. If there’s only $7,100 then it’s a lower reimbursement. Mr. Beirnes said that was correct. Councilor Grifoni made a motion to recommend approving the use of Tourism Development Tax Promotion funds to support the Southeast USA Labor Day Cup Soccer Tournament, up to a maximum of $12,000, and found that the expenditure promotes tourism. Second by Ms. Kerns. The motion was carried unanimously, 7-0. 7.2. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Unified Cup Soccer Tournam ent (October 1-2 & 8-9, 2022), up to a maximum of $18,000, and make a finding that these expenditures promote tourism. Mr. Beirnes said this event will occur over two weekends, October 1-2 and the following weekend, October 8-9. The recommendation is to approve the use of Tourism Development Tax Promotional Funds to support the upcoming Unified Cup Soccer Tournament on October 1-2 and October 8-9, for a maximum of $18,000 and to make a finding that these expenditures promote tourism. Based on the timing of the total economic impact, $3.5 million room nights they projected at 1600, we lowered that to 1,200 to align with the field rentals, which are $18,000 in field rentals. It’s the same organizer, same event and same strong history. Councilor Grifoni moved to recommend approving the use of Tourism Development Tax Promotion funds to support the Unified Cup Soccer Tournament, up to a maximum of $18,000, and found the expenditure promotes tourism. Second by Ms. Cox. The motion passed unanimously, 7-0. 7.3. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. Mr. Beirnes said the third event’s dates are November 5th and 6th. This is a significant-sized event. The recommendation is to approve the use of Tourist and Development Tax funds to support the upcoming Doral Gold Cup Soccer Tournament on November 5 and 6, 2022, up to a maximum of $12,000 and to make a finding that these expenditures promote tourism. The total economic impact is $3.5 million and total room nights are projected at 1,200, which we lowered to 800 to match the field rentals of $12,000. Ms. Becker made a motion to recommend approval of the use of the Tourism Development Tax Promotion funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of $12,000, and found that the sponsorship expenditures promote tourism. Second by Ms. Kerns. The motion passed unanimously, 7-0. 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research Group; Paradise Advertising & Marketing, Inc.; Lou Hammond & Associates; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partners - Website Analytics, 4.B.1.a Packet Pg. 8 Attachment: TDC 7-25-22 DRAFT Minutes (23247 : July 25, 2022 TDC Meeting Minutes) July 25, 2022 5 Digital & Social Media; Book Direct, JackRabbit Systems - online hotel booking systems; County Museums) are provided to TDC members on a digital link to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an-as-needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Mr. Beirnes said it certainly has been an interesting couple of months. We are two days away from having our marketing summit. For the last 2½ months we have internally been developing our marketing plan and strategy, weighing things for the 2023 fiscal year. It was interesting to take a look historically at where we were last year. A year ago, we made a prediction about increased demand surge in ADR and we nailed it. But we weren’t sure what would happen in spring. A lot has certainly happened, from a surge in gas prices and interesting challenges in travel, interest rates, labor challenges and on., so we’ve got a lot of planning going on. We will sit down with all our partners on Wednesday. We have about 100 people who will be attending and it is a good dialogue back and forth. When you return in September, we’ll present our marketing plan and then take it to the Board of County Commissioners for approval. Over the last couple of months, there has been a normalcy of the average daily rate and we haven’t seen the bottom fall out of anything. Occupancy has remained in close step and ADR is very close to what it was last year. We were expecting to see a lot of red ink as we went into the summer and haven’t seen that. One of the most supportive elements is the Longwoods Sentiment Research, which came out last week. It said 70% of those surveyed nationwide about traveling expressed a significant concern about gas prices. Asked what they would do, they said they were going to travel a little closer to home. We have already adapted that pivot within our marketing plan to target the drive-market for Florida residents. A very small amount of people surveyed said they were canceling their trips. What we did see in this survey was that there was an expressed intent to spend less on entertainment, dining and food, but they did not say they were eliminating them. They were just going to pull back. That bodes very well for us in the travel and tourism industry. We are looking for when people say, “No, it’s beyond my capacity to travel.” People use summer to connect with families and that resonates strong enough to carry us through. If Longwood Sentiment Research proves it, it really does indicate that people are still coming out of the pandemic and are feeling the importance of travel, so we are continuing to monitor everything. If you received the Sunday paper, Parade magazine made a reference to the popularity of pickleball everywhere and one line, which refers to Ellen DeGeneres, says, “I’m absolutely obsessed with it.” The article also noted that Naples calls itself the Pickleball Capital of the World, so we had a little bit of a cameo nationwide, which is an encouraging sign. Part 1. Marketing Partner Report A. Downs & St. Germain Research Group – Joseph St. Germain “Collier County Tourism Research – June 2022 Visitor Tracking and Economic Impact Study” [Mr. St. Germain detailed a PowerPoint presentation.] Ms. Becker said she had an observation. Looking at the percentages of travelers in the various airports, all the airports at the top service multiple airlines, except for the Punta Gorda Airport, 4.B.1.a Packet Pg. 9 Attachment: TDC 7-25-22 DRAFT Minutes (23247 : July 25, 2022 TDC Meeting Minutes) July 25, 2022 6 which just services one. Yet it’s the same percentage as Fort Lauderdale. And just below Miami, this is an angle we haven’t looked at before. It does have something to do with choices of direct flights. Ms. Cox thanked Mr. St. Germain for adding 2019 to add comparison, which tells a story and hopefully, we gained some new tourists over the last couple of years, even as new options became available. What are your thoughts on some of that slow down? We’re starting to see a normalization of demand that is going to eventually affect ADR. Could you add a 2019 reference point on our monthly occupancy, ADR and RevPAR breakdown? There could be a tendency for us to see a downward trend and think the sky is falling, but it’s not. It’s normalizing. So that might be useful historically. Mr. Beirnes said a lot of you received our Star Report. During the pandemic, they were comparing it to multiple years, not just 2020. He’s about to reach out to Smith Travel and will ask to add 2019. We set all-time records in 2022 and we didn’t want to be just comparing it to 2019. We wanted to frame it up. But you’re right. He’s about to reach out to Smith Travel to have them add 2019 and even 2018 so we can see some historical growth and not just be fearful. It has been an interesting path. 2019 was record a year, and 2020. We did all right in 2021 and we set an all-time record in 2022. It’s hard to compare where we are. Ms. Cox said that was her thought and as someone involved in driving top-line revenues, it’s good to remember 2019 was a historic high and a super profitable year for this destination, so it’s really good to compare that. B. Paradise Advertising – Joseph Taylor Mr. Beirnes said that as we go to Paradise Advertising, he wants to frame up two things. One is international travel. As Joseph just mentioned, coming out of IPW, there was certainly still a pent-up demand that came out of our conversation with IPW, but there was a bit of an epiphany that happened and that was kind of ignored by a lot of us, which was that borders opened up on November 8, 2021. By that time, domestic travel had already been taking off, so by the time the borders opened up for international, there already was an escalated ADR. The occupancy had really been snapped up and the more conversations he had with the County’s international reps and tour operators, he was reminded that a lot of international travelers either couldn’t get the occupancy when they wanted or they weren’t willing to because the prices had gone so high – and yet that savings remained. The pent-up demand is even stronger, and now they are snapping at flights and availability earlier than ever. He’s hopeful that we can take advantage of that pent-up demand that remains to maybe compound or expand beyond the normal visitation windows. And as, Ms. Cox says, we’re always setting new thresholds. The reality is that if we’re only focusing on those peak periods, there’s very limited occupancy. We’ve really tapped that out repeatedly as we go into 2023. Planning is one of the things that we’re really focusing on and how we can really drive the shoulder season. It has always been something we’ve talked about, but it needs to be really a compressed focus. We have an unlimited potential because we have such a delta between that and what happens in January and February. Some great momentum has continued over the last couple of months. You have helped us administer a lot of our Arts and Culture Grants and the amount of activity and focus has been remarkable. The 4.B.1.a Packet Pg. 10 Attachment: TDC 7-25-22 DRAFT Minutes (23247 : July 25, 2022 TDC Meeting Minutes) July 25, 2022 7 way the arts and culture community has rallied together has been second to none. It is so exciting and we rolled out the official name last week to the committee and everybody jumped at it. It’s ¡Arté Viva!, which is a celebration of Hispanic arts and culture across Collier County. Paradise Advertising is now developing the logo for that. They’ve developed 10 that we have to choose from. The event kicks off in October. [Mr. Taylor detailed a PowerPoint presentation, “Advertising Report – June 2022”] Ms. Brock said under the paid Google search, why would you eliminate the Panhandle on Google Ads? Mr. Taylor said the marketing team looked at the statistics and, historically, those haven’t been the highest-converting ads. They weren’t the best performing. There are also national campaigns that would capture some of those other geographic regions, but for Florida specifically, those efforts didn’t include the Panhandle this time around, just based on previous performance. Mr. Beirnes said what excited us about the iHeart promo is the ability to build our Florida database with another 6,000 names. C. Lou Hammond Group – Terry Gallagher “National Public Relations Update – TDC Meeting – Services Conducted in June 2022” [Mr. Gallagher detailed a PowerPoint presentation] Mr. Beirnes said that Terry will be coming here to be part of our marketing summit on Wednesday. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections – Paul Beirnes [Mr. Beirnes detailed a PowerPoint presentation, “Tourist Tax Collections – June 30, 2022”] Chairman Solis said that almost sounds too good to be true with that data. Mr. Beirnes said it went through the roof. It exploded. Chairman Solis said, So last month, it was 50%? Mr. Beirnes said it was. Even if you add year-to-date, we’re slightly ahead of last year. Chairman Solis said, So it will still be ahead. Mr. Beirnes said it’s always good to be cautious. E. Miles Media – Enriqueta Balandra Paradise.com Web Analytics Report – June 2022 - PowerPoint presentation [Ms. Balandra detailed a PowerPoint presentation.] Mr. Beirnes said that Enriqueta has focused on a lot of data in four minutes. During the week, we spent of a lot of hours on those slides. Content is king. We need to be out there with lots of content, depth of content and be much more strategic to compel visitors. We deep dove to demonstrate that that is, indeed, happening. We have challenged ourselves to pull it up even stronger and have enhanced our creative content. There’s a lot of behind-the-scenes action that goes into this. We definitely need to look at ADR and compression. 4.B.1.a Packet Pg. 11 Attachment: TDC 7-25-22 DRAFT Minutes (23247 : July 25, 2022 TDC Meeting Minutes) July 25, 2022 8 F. Paradise Coast Sports Complex/Sports Facilities Companies – David Wasson, Sports Facilities Manager Mr. Wasson said they’ve seen 110,000 people pass through the gates from January through June of this year, a 110% increase over the same period last year. We’re excited about what we’ve seen so far in 2022. [Mr. Wasson detailed a PowerPoint presentation.] Ms. Becker told him to keep up the good work. Chairman Solis asked if the weather cooperated with the FBU opening ceremonies. Mr. Wasson said it did, but they had to push it back 90 minutes and they had about 6,000 people in the stadium between the participants and their families lined up in the stadium and the berms. Those first two days of Top Gun were rainy days, lightning-filled days, but the final days were lighting free and rain free. So hopefully, we can have that all the time. G. County Museums – Amanda Townsend, Director, Collier County Museums Ms. Townsend said she wanted to do something different this month. She usually gives a presentation on visitation, where people are from and what temporary exhibits are going on, which is very operational in nature. But some TDC members might not know about the museums, our vision, strategy and projects we’re working on, so she won’t provide visitor stats this month and will come back in September with a couple of months’ worth. This month, she wanted to provide an overview of the museum division and detail the projects going on and the great partnerships in the community, and how we’re very successful with grant funding. She wasn’t sure the TDC was aware of all that. [Ms. Townsend detailed a PowerPoint presentation] Chairman Solis said he thought he heard her mention a cemetery. Ms. Townsend said the Museums Division oversees Rosemary Cemetery, which is by the CVS on the south side of Pine Ridge by U.S. 41. Chairman Solis said he drives by there every day. Mr. Beirnes said he always learns something new when he’s around Amanda. 10. Council Member Discussion Chairman Solis said he’s trying to be constructive and asked what they were trying to convey with ¡Arté Viva!, the name of the Hispanic arts festival. Because the translation depends on what you want to say. Arts Live should be ¡Arté de Vivo! Mr. Beirnes said he was told it was arts coming alive through all our participants. The team relied on Spanish speakers to arrive at that name, arts coming alive through culture. Chairman Solis said he’s trying to make sure they aren’t incorrect. If you say ¡Viva Arté!, it’s hurray for the arts, or something like that. If you want to say “arts live,” it would be ¡Arté de Vivo!, with an “O” at the end. Mr. Beirnes thanked him and said he’d address that within 24 hours. Mr. Melleky said when they were looking at a name for the Hispanic Arts & Culture program, there were a couple of things they looked into and considered about 60 names. They wanted something that could easily be said and easily understandable, and it kind of represents something that is celebratory, and also it could be something that might not always be grammatically correct, but 4.B.1.a Packet Pg. 12 Attachment: TDC 7-25-22 DRAFT Minutes (23247 : July 25, 2022 TDC Meeting Minutes) July 25, 2022 9 could be some type of Spanglish. For instance, in Miami there’s a festival called Hispanicize, which is not a word, but that is a way to celebrate the Hispanic culture. So, we thought ¡Arté Viva! allows us to really kind of celebrate live arts but also be celebratory because of that “viva.” Chairman Solis said perfect. As someone who grew up speaking Spanglish his whole life, he gets it. He just wanted to make sure that was the thought process. The other question he had involves numbers. In the conveying industry, we look at business cycle trend lines, a 312 and a 212 shows where things are in the business cycle, so that manufacturers can make informed decisions about inventory. Is that something we should be looking at in terms of the data we’re being presented or is that something you’re looking at internally? Mr. Beirnes said they definitely will. In our next planning meeting, we’re going to look at all the curves, the vacation planning cycle, some of the influences and pressure on meetings, But we wanted to provide an additional number of “gut checks” because nothing is normal anymore and we have to compare it against a lot of different factors. Chairman Solis said that month-to-month is one thing, but if you’re looking at a five-year term and a running average and coming up with categories that will be meaningful, such as occupancy, ADR, so that you could tell if you’re on an upswing, reaching the top or are we on a downswing? Mr. Beirnes said that was a great suggestion. Chairman Solis said Ms. Cox mentioned looking at it with a longer lens. Ms. Cox agreed and said she thought she understood seasonal tourist markets, but Collier County is seasonal on steroids, but in the last two years, it has really smoothed out. She was glad to hear Paul say we’re going to start digging into the shoulder-season and longer periods, the long lines and the past five Junes, which tells a longer, different story. 11. Tourism Staff Reports - Director [Submitted] Mr. Beirnes said the TDC will take a break in August and will return on September 26. He will be sending a report in the middle of August and they can feel free to look at it. 12. Detailed Staff Reports [Submitted] 13. Next Scheduled Meeting Date/Location – 9 a.m. September 26, 2022 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 10:38 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman: Commissioner Andy Chairman Solis These minutes were approved by the Council on _________________, as presented, _______ or as amended ___________. 4.B.1.a Packet Pg. 13 Attachment: TDC 7-25-22 DRAFT Minutes (23247 : July 25, 2022 TDC Meeting Minutes) 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 5.A Item Summary: Destination Marketing Plan 2022-2023 Presentation Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 09/20/2022 3:13 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 09/20/2022 3:13 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 09/20/2022 3:14 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 09/20/2022 3:18 PM Tourism Paul Beirnes Director Completed 09/20/2022 3:19 PM Office of Management and Budget Christopher Johnson OMB Completed 09/20/2022 5:01 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 09/22/2022 9:13 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/22/2022 9:17 AM County Manager's Office Ed Finn OMB/CMO Reviewer Completed 09/22/2022 2:23 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 09/22/2022 2:27 PM Tourist Development Council Paul Beirnes Meeting Pending 09/26/2022 9:00 AM 5.A Packet Pg. 14 2022-2023 Destination Marketing Plan 5.A.a Packet Pg. 15 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan FY22: The Momentum Continues KPIs FY2019 FY2020 FY2021 FY2022 (YTD) Direct Spending $1,457,740,900 $1,101,311,900 $1,524,834,200 $1,671,051,200 Economic Impact $2,173,491,600 $1,642,055,900 $2,273,527,900 $2,491,537,500 Occupancy 57.7%44.5%57.3%62.7% ADR $228 $220 $267 $336 Average LOS 4.5 4.8 4.3 5.1 Social Media Followers 108,446 115,349 120,827 126,454 After a record-setting 2021, anticipation was high for what this year would bring. 2022 has not disappointed. All major KPIs have soared, positioning Florida’s Paradise Coast for it’s highest tax collection year ever. 5.A.a Packet Pg. 16 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan State of the Tourism Industry ●More than nine in 10 (92%) of American travelers are excited to travel in the next 6 months—the highest level since the start of the pandemic. ●Pent-up demand for travel, backed by a strong labor market and excess household savings has supported continued spending and future travel plans. Despite inflation trepidation, thirst for leisure travel remains high. ●High fuel prices will be a barrier for at least the remainder of 2022. According to recent American Travel Sentiment Research, 43% of those interviewed consider gas prices a significant impact on their decision to travel and 44% indicated they most likely will choose a destination closer to home. ●Recent research indicates that the traveling public are more inclined to implement cuts in spending relating to food, entertainment, retail purchases, and activities with marginal reduction in spend for lodging. ●Younger and wealthier travelers lead the resurgence. 36% of Americans older than 55 plan to travel compared to 45% of 18-34 year olds. Meanwhile, 53% of Americans earning over $100k plan to travel compared with 32% of those with income under $50k. U.S. Landscape Longwoods International Travel Sentiment Study, July 2022 5.A.a Packet Pg. 17 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan State of the Tourism Industry ●2022 was a record breaking year for the destination. ●Competition is heating up in Florida.The state benefited as being one of the most travel-friendly states over the last couple of years, however, the rest of the country (and world) has opened its doors. ●The destination has started to see normalization in occupancy, but ADR and RevPAR remain strong. The state of FL led all other states in RevPar over the last 12 months trailing as of July 2022. ●International visitation has recovered at a slower pace than originally anticipated. ●Availability for meetings has been hard to find, leaving many planners frustrated. ●Users are more likely to engage with UGC because they consider it to be more authentic and honest Collier Landscape 5.A.a Packet Pg. 18 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan State of the Tourism Industry ●The New American Traveler.Americans are most interested in enjoying scenic beauty, warm weather outdoor activities, road trips, dining in regional restaurants, visiting historical sites and enjoying street food during their travels. ●Flexible work is creating a new type of traveler.Many employers have introduced partial or even permanent work-from-home policies. Workers, and their families, are embracing the flexibility. ●Travel continues to be a hugely popular form of self-care.79 percent of travelers surveyed believe that it helps their mental & emotional wellbeing more than other forms of self-care. 38% are prioritizing relaxation at they plan their next trip. ●Travel sentiment shows the CVB as the most trusted source of visitor information.It’s essential for a destination to leverage that trust in daily consumer engagement among all CVB-owned and CVB-controlled channels. Key Trends 5.A.a Packet Pg. 19 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan State of the Tourism Industry ●Content is key.On average, consumers spend 323 minutes per week watching video content on their mobile devices. ●Travelers are increasingly turning to mobile to make travel-related decisions. Before, during, and after their stay, travelers are using smartphones to research, plan and experience a destination. ●Digital tribes are building the creator economy.Online communities and social influencers were a $13.8 billion industry in 2021. Travelers increasingly trust the recommendations and experiences of influencers and often seek inspiration from familiar faces first. Key Trends 5.A.a Packet Pg. 20 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan State of the Tourism Industry ●TikTok is eating into Google’s search domination.The fastest growing segment of TikTok users are ages 25-39 and users spend an average of 61 minutes per day on the app, which is 50% higher than platforms like Facebook and Instagram. ●Aligning consumer journeys, content and personalization yield higher ROI. Key Trends 5.A.a Packet Pg. 21 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Visitor Breakdown: The Collier Traveler Downs & St. Germain Research, October 2021 -July 2022 Origin Markets Visitor Profile ●Ages 35-49 make up the largest and fastest growing segment of overnight visitors to the destination (33%). They are closely followed by ages 50-65 (30%) and 25-34 (21%) ●Typical overnight visitors plan their trip an average of 55 days in advance and spend 5.1 nights in the Naples, Marco Island, Everglades area ●The median HHI of visitors hovers around $153,000, with travel parties composed primarily of couples (45%), families (31%), friends/other (12%) and solo travelers (10%) ●53% of overnight visitors arrive by car, while 47% fly. Florida residents account for almost 1 out of 3 visitors to the destination ●6 of 7 go to the beach during their trip. Other reasons for travel include quiet/relaxation, quality of accommodations and restaurants Visitor Profile 5.A.a Packet Pg. 22 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Visitor Breakdown: Top Visitation & Spending by Market Zartico, August 2021 -July 2022 Top Visitation Markets 5.A.a Packet Pg. 23 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Visitor Breakdown: Top Visitation & Spending by Market Zartico, August 2021 -July 2022 Top Spending Markets 5.A.a Packet Pg. 24 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Visitor Breakdown: Top Visitation Over the Years Rank FY 2022 (YTD)FY 2021 FY 2020 FY 2019 1 Miami-Fort Lauderdale Miami-Fort Lauderdale Miami-Fort Lauderdale Miami-Fort Lauderdale 2 New York New York Tampa-St. Petersburg Tampa-St. Petersburg 3 Chicago Chicago New York New York 4 Tampa-St. Petersburg Tampa-St. Petersburg Chicago Chicago 5 Boston Detroit Boston Boston 6 Detroit Orlando-Daytona Beach Orlando-Daytona Beach Orlando-Daytona Beach 7 Minneapolis/St.Paul West Palm Beach West Palm Beach West Palm Beach 8 Orlando-Daytona Beach Boston Detroit Detroit 9 Philadelphia Minneapolis/St.Paul Minneapolis/St.Paul Philadelphia 10 West Palm Beach Cleveland/Akron Philadelphia Minneapolis/St.Paul Zartico, October 2018 -July 2022 5.A.a Packet Pg. 25 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Visitor Breakdown: Top Spending Over the Years Rank FY 2022 (YTD)FY 2021 FY 2020 FY 2019 1 Chicago Chicago Chicago Chicago 2 New York Minneapolis/St.Paul Minneapolis/St.Paul Minneapolis/St.Paul 3 Boston Miami-Fort Lauderdale Miami-Fort Lauderdale Miami-Fort Lauderdale 4 Minneapolis/St.Paul New York New York New York 5 Philadelphia Boston Boston Tampa-St. Petersburg 6 Miami-Fort Lauderdale Milwaukee Philadelphia Milwaukee 7 Milwaukee Philadelphia Tampa-St. Petersburg Boston 8 Tampa-St. Petersburg Tampa-St. Petersburg Milwaukee Philadelphia 9 Hartford & New Haven Jacksonville, FL Orlando-Daytona Beach Orlando-Daytona Beach 10 Jacksonville, FL Orlando-Daytona Beach West Palm Beach West Palm Beach Zartico, October 2018 -July 2022 5.A.a Packet Pg. 26 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Our Mission is to provide a quality, year-round vacation and group meeting or event experience that produces a positive benefit to our business community through jobs, visitor spending and economic vitality, resulting in a healthy local economy and tax savings to our residents. Our Vision is to be recognized as the number one destination for travel in the U.S. The Value of our destination is communicated through our highly targeted marketing and promotion tactics to convince potential visitors that when they are ready to travel, Only Paradise Will Do. Brand Identity 5.A.a Packet Pg. 27 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Brand Strategy Our unique value proposition is the North Star for all marketing communications. Naples, Marco Island and the Everglades promises an elevated coastal, cultural, culinary, and ecological paradise to those with an expectation of excellence. 5.A.a Packet Pg. 28 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Fuel the Visitor Economy Engage Travelers at all Stages of the Consumer Journey Foster Brand Awareness, Affinity, and Loyalty Drive Consistent, Year-Round Demand Destination Marketing Goals 5.A.a Packet Pg. 29 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Marketing Strategy & Tactics ●Achieve tourism tax collections and economic impact comparable to FY21 ●Leverage market research, visitation data and insights to target new geographic and interest-based audiences and drive incremental overnight stays during shoulder seasons ●Engage and empower local tourism partners by providing a regular cadence of educational webinars, trainings and snackable destination marketing updates Fuel the Visitor Economy. 5.A.a Packet Pg. 30 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Marketing Strategy & Tactics ●Maximize visitation growth from in-state, domestic and international markets ●Address identified need periods with targeted efforts that encourage visitation during off-peak season ●Drive awareness, consideration, and event bookings for the Paradise Coast Sports Complex ●Position Paradise Coast as the premiere destination for small to medium-sized, luxury-focused groups and meetings. Drive Consistent, Year-Round Demand. 5.A.a Packet Pg. 31 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Marketing Strategy & Tactics ●Evolve Only Paradise Will Do campaign messaging to align with new travel sentiment and trends ●Utilize integrated media campaigns to enhance visitor awareness, interest and loyalty for the destination ●Take audience segmentation and personalization to the next level with customized messaging and consumer journeys ●Build relationships with content creators and brand ambassadors to reach untapped audiences ●Create authentic, relatable, and diverse content across all marketing and communication channels ●Showcase the diversity and inclusiveness of the destination with new brand and lifestyle assets Foster Brand Awareness, Affinity, and Loyalty. 5.A.a Packet Pg. 32 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Marketing Strategy & Tactics ●Meet travelers where they are with robust, relevant content every step of the way ●Lean into digital tribes to connect with audiences via their most trusted and reliable sources ●Align all digital efforts to create a seamless, end-to-end user experience that prioritizes stellar storytelling ●Create a comprehensive, long term content plan that fosters cross- channel amplification Engage Travelers at all Stages of the Consumer Journey. 5.A.a Packet Pg. 33 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Marketing Approach: Media Core Campaigns ●Always-On Campaign. Year-round focus on the highest yielding, visitor generating source markets anchored by paid search, paid social and top performing OTA partners ●Winter Campaign.Impactful takeovers (2-3) in the most affluent pockets of key out-of-state markets. Includes local media, eye-catching out-of-home, influencers and an experiential component to connect with audiences by employing the senses. ●Spring/Summer Campaign.More details to come. Our integrated media campaigns will span the course of the year, positioning Naples, Marco Island, Everglades as an elevated coastal, cultural, culinary and ecological paradise to affluent audiences in key domestic and opportunity markets. Media efforts will: 1.Maintain presence in identified feeder markets year round 2.Increase emphasis on shoulder season by encouraging visitation during off-peak travel periods 3.Utilize segmentation to target audiences with relevant, customized messaging and creative 4.Expand focus on Florida residents and Upwardly Mobile Affluent Professionals (UMAPs) 5.A.a Packet Pg. 34 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Marketing Approach: Social CREATED Social Media is a discovery tool for users while offering a way for the brand to engage with their target audience directly. Our efforts will encourage audience growth through the creation and curation of meaningful, valuable content and align with three core pillars. CURATED COLLABORATIVE ●Users are more likely to engage with UGC because they consider it to be more authentic and honest ●Brand engagements rise by 28% when consumers are exposed to a mixture of professional marketing content and user-generated content ●Millennials trust UGC 50% more than original content generated by the brands. ●Content that comes directly from the brand ●Incentivizes users to follow our owned platforms & positions the brand as the expert destination resource ●Can be professional, polished content from a content shoot or native content from a mobile device ●Partnerships with influencers, brand ambassadors and content creators ●Influencer marketing remains a top- performing method for social audience growth ●Platforms have incorporated more tools in order to support brands working with creators 5.A.a Packet Pg. 35 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Audience Segments 5.A.a Packet Pg. 36 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Marketing Timeline Below is a high-level overview of the FY23 marketing approach. This plan and the tactics are subject to change based on market conditions, opportunities and budget availability. 5.A.a Packet Pg. 37 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Marketing Budget Budget Year Amount 2019 -2020 $5,000,000 2020 -2021 $4,000,000 2021 -2022 $5,000,000 2022 -2023 $5,255,000 5.A.a Packet Pg. 38 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan Thank You 5.A.a Packet Pg. 39 Attachment: Presentation Marketing Plan FY23 (V2) (23441 : Destination Marketing Plan 09/26/2022 EXECUTIVE SUMMARY Recommendation to approve a Resolution supporting the County’s applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2023/2024 and make a finding that these projects promote tourism. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. OBJECTIVE: To approve a Resolution supporting the County’s applications to the Florida Department of Environmental Protection (FDEP) for Long Range budget Plan Requests for Fiscal Year 2023/2024. CONSIDERATIONS: Coastal Zone Management continues to seek funding from FDEP to augment existing tourist taxes that have been budgeted for these projects. These requests, if approved by FDEP, will provide partial funding for Collier County projects as listed below: 1. Collier County Beach Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. b. FY 2023/2024 Beach Renourishment Design for Park Shore and Clam Pass Park 2. Marco Island Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. 3. Wiggins Pass Dredging a. FY 2023/2024 Environmental Monitoring, Physical Monitoring and Tilling Approval of this Resolution is required as a condition of submittal to request long range State funding to renourish Collier County beaches and Inlet Monitoring. FISCAL IMPACT: The Local Government Funding Requests are prepared yearly for anticipated state cost share funding reimbursement for five (5) years (through Fiscal 2027 -2028). The requests are estimates based on project scope, funding availability, ranking and other state and federal funding. The total estimated cost for Collier County Nourishment, which includes the design for Park Shore and Clam Pass Park and monitoring through Fiscal Year 2023-2024, is $960,000 with $406,900 in potential reimbursement. The total estimated cost for monitoring of South Marco through Fiscal Year 2023-2024 is $107,300 with $28,900 in potential reimbursement. The total estimated cost for monitoring of Wiggins Pass through Fiscal Year 2023-2024 is $104,000 with $52,000 in potential reimbursement. Tourist Development Tax funds are currently available within Beach Renourishment Fund 195 to accomplish this work. State approval will lead to future state cost share participation on these projects through FDEP grant agreement and contract. GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. 7.A.1 Packet Pg. 40 09/26/2022 LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG ADVISORY COMMITTEE RECOMMENDATIONS: The Coastal Advisory Committee approved the Local Government Funding Request on March 10, 2022 (7-0 vote). The Tourist Development Council approved the Local Government Funding Request on March 28, 2022 (7-0 vote). The resolution was approved by the Coastal Advisory Committee on September 8, 2022 (8-0 vote) and will be presented to the Tourist Development Committee on September 26, 2022 for a follow-up report on the status of the LGFR funding request. RECOMMENDATION: To approve a Resolution supporting the County’s applications to the FDEP for Long Range Budget Plan Requests for Fiscal Year 2023/2024 and make a finding that these projects promote tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management ATTACHMENT(S) 1. Resolution - FY23-24 LGFR (PDF) 2. 2022.08.12 - LGFR Beach Application - Collier Beaches (PDF) 3. 2022.07.30 - LGFR Beach Application - Marco Island (PDF) 4. 2022.07.30 - LGFR Beach Application - Wiggins (PDF) 7.A.1 Packet Pg. 41 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.A.1 Doc ID: 23084 Item Summary: Recommendation to approve a Resolution supporting the County’s applications to Florida Department of Environmental Protection for Long Range Budget Plan Requests for Beach Renourishment Projects for Fiscal Year 2023/2024 and make a finding that these projects promote tourism. This action maintains the County's eligibility for State Cost Share Funding for future renourishment projects. Meeting Date: 09/26/2022 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 08/18/2022 8:01 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 08/18/2022 8:01 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 08/18/2022 8:17 AM Tourism Paul Beirnes Director Completed 08/18/2022 8:17 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 08/25/2022 10:23 AM Office of Management and Budget Christopher Johnson OMB Completed 09/16/2022 11:54 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2022 11:20 AM County Manager's Office Ed Finn OMB/CMO Reviewer Completed 09/20/2022 8:29 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 09/21/2022 5:13 PM Tourist Development Council Paul Beirnes Meeting Pending 09/26/2022 9:00 AM 7.A.1 Packet Pg. 42 7.A.1.a Packet Pg. 43 Attachment: Resolution - FY23-24 LGFR (23084 : Recommendation to approve a Resolution supporting the County's applications to FDEP for 7.A.1.a Packet Pg. 44 Attachment: Resolution - FY23-24 LGFR (23084 : Recommendation to approve a Resolution supporting the County's applications to FDEP for 7.A.1.a Packet Pg. 45 Attachment: Resolution - FY23-24 LGFR (23084 : Recommendation to approve a Resolution supporting the County's applications to FDEP for Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application PART I: GENERAL INFORMATION Local Sponsor Collier County - Growth Management Department - Coastal Zone Management Federal ID Number (FEID) 59-60000558 Primary Contact Name Andrew Miller Title Manager Mailing Address Line 1 2685 South Horseshoe Drive, Unit 103 Mailing Address Line 2 City Naples Zip Code 34104 Telephone Number (239)-252-2922, c (239) 30 Email Address Andrew.Miller@colliercountyfl.gov Additional Contact Information PART II: CERTIFICATION Electronic or scanned signatures accepted. Printed Name Andrew Miller Date Signature of Local Sponsor I hereby certify that all information provided with this application is true and complete to the best of my knowledge. 7.A.1.b Packet Pg. 46 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application PART III: EVALUATION CRITERIA 1. Project Name: (as listed in the Strategic Beach Management Plan) Collier County Beach Renourishment 2. Project Description: Include county, location with reference to DEP range monuments, brief project history, and description of proposed activities. The project includes the periodic nourishment and monitoring of the Collier County beaches (Vanderbilt, Park Shore and Naples), maintenance dredging of Doctors Pass as a sand source for Naples Beach and erosion control structures adjacent to Doctors Pass for sand retention. The project area is located between Florida FDEP reference monuments R-22+300 and R-79, and includes three “reaches”: Vanderbilt Beach, Park Shore, and Naples. Pelican Bay will be constructed by the County on a reimbursable basis and is not considered as part of the project area. Vegetation will be planned for select locations in the project area, and plans will be developed as needed. Dune growth will be encouraged through planting and maintaining dune vegetation. Dunes will be restored to pre-storm conditions when damaged. A 2017 permit modification was approved by FDEP for the Park Shore segment (FDEP Permit 0331817-001-JC) to extend the northern reach limit from R-43+500 to R-42 in order to incorporate the Clam Pass Park disposal area that is permitted under the Clam Pass maintenance dredging permits into the County’s beach nourishment program. Between 2017 and 2020 approximately 38,000 cubic material was placed from Clam Pass onto the beaches on either side of the inlet and an additional 20,000 cy was placed by truck haul in the newly permitted segment. Clam Pass Beach was regraded on both the north and south side in April and December 2020. The beach on the south side of the pass was nourished as part of the 2019 Park Shore Nourishment Project. Park Shore Beach was nourished with approximately 130,000 cubic yards of sand as part of the 2019 truck-haul project. Naples Beach, not nourished as part of the 2016 or 2019 truck haul projects, received approximately 30,000 cubic yards of sand dredged from Doctors Pass in 2018 placed in the nearshore. The majority of the sand was placed near Lowdermilk Park and the balance placed near the south jetty at Doctors Pass. The reach from the Doctors Pass south jetty to R-60 was nourished with sand in late 2020. Currently, the permit design is to maintain a 100 ft. wide beach in Vanderbilt and Naples Beaches and an 85 ft. wide beach in Park Shore, with a 6-year project design life. The beaches have been nourished in 2005/2006 with an offshore sand source and from an upland sand source using truck haul methods in 2013, 2014, 2016, 2019 and 2020. The County dredged Doctors Pass in spring 2018 and placed 18,200 cubic yards of sand within the nearshore disposal areas on Naples Beach. A total of 105,000 tons (70,000 cy) was placed on Naples south of R-60+800 in November 2021. 7.A.1.b Packet Pg. 47 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 3. Use of Requested Program Funds: Provide a brief description of tasks to be completed in each requested phase (Feasibility, Design, Construction, Monitoring, or USACE Multiphase). Indicate which tasks are cost reimbursement from previous fiscal years. Monitoring - Environmental and Physical Monitoring and Tilling Design - Beach Renourishment Design - Park Shore and Clam Pass Park 4. Map: Provide as an attachment. The map(s) of the project area must be formatted at a minimum of 1" = 200' scale and include a compass rose and legend. Map elements must include: 1.Project boundary: DEP reference monuments and shoreline designated as critically eroded 2.Eligibility: Indicate lengths of eligible shoreline based on criteria outlined in Chapter 62B-36.007, F.A.C. a. Beach access locations: indicate primary or secondary access, and include the shoreline length, number and location of auto parking spaces, mass transit stops, bike parking spaces, and public restroom facilities within 1/4 mile walking distance of each access b. Public lodging establishments: include the length fronting the project shoreline, and include the length of street-side frontage for lodging within 1/4 mile walking distance of a secondary beach access location 3.Recreational benefits: Comprehensive list of current land use designations of properties fronting the project shoreline 4.Value of upland property: Include one-quarter mile buffer and provide a comprehensive list of the values of properties (data from year 2021) that are enclosed or intersected by the buffer. The 2021 property value tax roll data and ArcGIS shapefiles can be obtained from the Department of Revenue website: https://floridarevenue.com/property/Pages/ DataPortal_RequestAssessmentRollGISData.aspx. See Guidance Document for more information. 5. Project length: Total restored project length (in feet) of the critically eroded area (as listed in the Strategic Beach Management Plan). R-22+300 to R-30.5=14,996 ft, R-42 to R-54 +400=12,976 ft, Doctors Pass to R-79=19,340 ft The total Just Values for project areas are as follows: Vanderbilt - $2,481,547,514 Naples - $5,263,216,953 Park Shore - $5,657,649,160 These values do not include JV's for GIS identified gaps in the ECL data along the project shorelines. 7.A.1.b Packet Pg. 48 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 6. Eligibility: Required for all beach projects pursuant to Chapter 62B-36.007, F.A.C. Provide as a separate attachment, if needed. • Location/Access Name: Use the official name of the park or road that is associated with the public access. • DEP Reference Monument: Use the DEP monument that is closest to the main public access location. • Type of Access: Indicate Primary or Secondary beach access in accordance with the definitions in Chapter 62B-36, F.A.C. • Width of Access/Frontage: The length of the legal boundary (in feet) of the public access or lodging along the beach project shoreline. For public lodging establishments that do not front the beach, indicate the street-side length of the legal property boundary (in feet) that is used as the main access to the establishment. • Number of Eligible Units: A unit is defined as one automobile parking space, one rental unit in a public lodging establishment, one mass transit stop, or four bicycle parking spots. • Additional Width from Eligible Units: Total distance (feet) added to the Width of Access/Frontage. If there are multiple types of eligibility units used for this calculation, show the calculation separately for each. • Total Eligible Shoreline: Sum of the Width of Access/Frontage and Additional Width from Eligible Units columns. Eligible shorelines cannot overlap. • Website Link for DBPR License: Provide the link to the Department of Business and Professional Regulation (DBPR) website for proof of licensure for any public lodging establishments used for eligibility or the Recreational Benefits ranking criteria. Location/ Access Name DEP Reference Monument Type of Access Width of Access/ Frontage (ft) Number of Eligible Units Additional Width from Eligible Units (ft) Total Eligible Shoreline (ft) Website Link for DBPR License See Attached 7.A.1.b Packet Pg. 49 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 7. Schedule and Budget: Provide as a separate attachment, if needed. Clearly indicate project phase: Feasibility (F), Design (D), Construction (C), Monitoring (M), or USACE Multiphase (USACE). Include the year of post-construction monitoring in the description. • Cost Reimbursement: Specify eligible costs incurred during the three years prior to the current application's fiscal year that are not in a current DEP agreement and have not been reimbursed (this includes fiscal years 20/21, 21/22, and 22/23). Eligible costs will be added to the current funding request. • Current and Future Costs: Specify eligible costs for the current application's fiscal year that are not in a current DEP agreement and have not been reimbursed as well as the estimated costs for the next 4 years. Note: If Construction costs are requested in the current fiscal year, then the Year 1 Post-Construction Monitoring costs will be added to the current funding request. Fiscal Year Project Phase Description Federal Cost State Cost Local Cost Total Cost 20/21 See Attached 20/21 20/21 21/22 21/22 21/22 22/23 22/23 22/23 23/24 23/24 23/24 24/25 24/25 24/25 7.A.1.b Packet Pg. 50 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Fiscal Year Project Phase Description Federal Cost State Cost Local Cost Total Cost 25/26 25/26 25/26 26/27 26/27 26/27 27/28 27/28 27/28 9. Federal involvement: The documentation to verify authorization, federal cost share percentage, and status of funding award must be provided with the application materials for the award of points. Is the project Federally authorized by the USACE? No Authorization Year:Expiration Year: Does this project have a signed USACE Chief's report or Civil Works Congressional authorization for the requested phase?No USACE federal cost share percentage for this project (excluding FCCE): 8. Tourism-related impacts: Criteria is calculated by the Department using 2021 data. For reference, tax data can be obtained from the Department of Revenue website: https://floridarevenue.com/taxes/pages/colls_from_7_2003.aspx. See Guidance Document for more information. Current funding request includes construction and year one post-construction monitoring Project is managed by two or more counties Additional comments Local Option Sales Tax Collection July 2020 through May 2021 = $82,690,624 Tourist Development Tax July 2020 through Jan 2021 = $10,364,311 (incomplete data on website) Line 39 of Form 10 June 2020 through end of May 2021 = $49,797,493 7.A.1.b Packet Pg. 51 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Select all that apply for the requested project phase(s) and include documentation with application materials. Executed USACE project agreement Included in USACE work plan Approved FEMA Project Worksheet Included in Congressional Appropriations Act Other documentation: What is the volume (cy) of advanced nourishment lost since the last sand placement event of a beach restoration or nourishment project as measured above the Mean High Water contour? Data should be consistent with the annual post-construction monitoring reports. -2,880 CY (N. Park Shore) -6,330 CY (Park Shore) 11. Cost effectiveness: Criteria is calculated by the Department. A project design analysis and supporting documentation must be provided with the application materials for the award of points. See Guidance Document for more information. What is the proposed sand placement volume (cy)?165,000 CY What is the nourishment interval (years)?5 Select all that apply for the current project funding request: Enhanced longevity: Propose structural or design components that could extend the beach nourishment interval Dune addition: Incorporate new or enhanced dune structures or new or existing dune restoration and revegetation projects Innovative technology: Propose innovative technologies designed to reduce project costs Regionalization: Two or more local sponsors manage projects together or projects propose regional sediment management strategies to conserve sand resources or reduce project costs Additional comments for storm damage reduction benefits and cost effectiveness For restoration projects, what is the historical erosion rate?-0.61 foot/year 10. Storm damage reduction benefits: Criteria is calculated by the Department. 7.A.1.b Packet Pg. 52 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Additional comments Has the current proposed project phase(s) received a partial state appropriation within 3 years of phase completion? No 13. Accessible beach area: Criteria is calculated by the Department. Provide additional information for consideration. Describe the landward and seaward edge of the accessible beach width Park Shore: Using the 2014 MHW the beach area was calculated to be 370,532 sq. ft. However, in some areas the ECL is front of the MHW. Provide the project boundaries (R-monuments) • Vanderbilt: R-22+300 to R-30.5 = 14,996 feet • Park Shore: R-42 to R-54+400 = 12,976 feet • Naples: Doctors Pass to R-79 = 19,340 feet Provide citations of reference sources Collier County, Florida Hardbottom Biological Monitoring Plan for Permits Collier County Beach Nourishment Project (FDEP Permit No. 033187-004- JM) and Wiggins Pass Navigation Channel Expansion and Maintenance Project (FDEP Permit No 0142538-008-JC) Has the Department previously reviewed, approved, and cost-shared on a feasibility or design phase for this project?Yes 12. Previous state commitment 14. Recreational benefits: Provide the percentage of linear footage within the project boundaries which is zoned recreational or open space; for commercial use; or to allow for public lodging establishment, or the equivalent. Provide additional documentation and DBPR website link in a separate attachment, if needed. Vanderbilt 1,866 ft, 12% Park Shore 2,544 ft, 20% Naples 929 ft, 5% 15. Mitigation of inlet effects: Criteria is calculated by the Department. Does the successive request add the construction phase?No Is the current proposed project phase(s) a successive, unfunded request? If so, how many years of successive request(s) is the current application? 16. Successive unfunded requests Additional comments 7.A.1.b Packet Pg. 53 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Is the project within a non-designated area where extensive shoreline armoring threatens the habitat of threatened or endangered species?No If yes to either of the above, does the project exceed best management practices to incorporate turtle- friendly designs and management strategies to protect resources or benefit critical habitat preservation? Provide an explanation and supporting documentation for the strategies which exceed best management practices Additional comments for readiness to construct Is an Erosion Control Line established along the project length?Yes Have all necesssary easements been acquired for the upcoming or proposed construction phase? Yes Has the necessary local funding been secured for the proposed project? If so, provide a copy of the draft Resolution. The signed Resolution is due by October 5, 2022.Yes Does the project have an active state permit? Yes Permit number 0331817-001-JC Authorization date Oct. 2, 2015 Expiration date Oct. 2, 2030 18. Readiness to construct Does the project have an active federal permit? Yes Permit number SAJ-2003-12405 Authorization date April 6, 2016 Expiration date April 6, 2031 Is the project within a designated critical habitat area for threatened or endangered species that is subject to extensive shoreline armoring?No 17. Environmental habitat enhancement: Criteria is calculated by the Department. See Guidance Document for more information. 7.A.1.b Packet Pg. 54 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Provide additional information and comments below or attach supporting documents. 7.A.1.b Packet Pg. 55 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Location/Name R‐MonumentType of AccessWidth of Access/FrontageTotal Public Units or Parking SpacesAdditional Width from Eligibility UnitEligible Shoreline (feet)Website Link for DBPR LicenseDelnor Wiggins State Recreation R‐22 Primary 60 340 2,640 2,700 NALa Playa Beach Resort R‐26Public Lodging597 189 0 597https://www.myfloridalicense.com/LicenseDetail.asp?SID=&id=6CB6F49EDEDCB7B2DA35F0B1B03FF871Vanderbilt Beach Blvd. R‐29 Primary 130 345 2,640 2,640 NARitz Carlton Hotel R‐30Public Lodging742 350 0 Overlaphttps://www.myfloridalicense.com/LicenseDetail.asp?SID=&id=51329BF412824BC8458810C0E8BA9FECClam Pass Park R‐44 Primary 3345 172 5,896 9,241 NASeagate Drive (North and South) R‐45.5 Secondary 10038 (South) /67 (North)0 Overlap NAHorizon Way R‐52 Secondary 60 53 1,661 1,721 NAVedado Way R‐53 Secondary 60 37 1,954 2,014 NAPark Shore SegmentVanderbilt Segment7.A.1.bPacket Pg. 56Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve Location/Name R‐MonumentType of AccessWidth of Access/FrontageTotal Public Units or Parking SpacesAdditional Width from Eligibility UnitEligible Shoreline (feet)Website Link for DBPR LicenseEdgewater Beach Hotel R‐59Public Lodging265 0 0 265https://www.myfloridalicense.com/LicenseDetail.asp?SID=&id=5575452E59C2CC7C6775B8E7289DF24BLowdermilk ParkR‐61 Primary 9202005,2806,200NAFour SeasonsR‐63Public Lodging939319 Overlap Overlaphttps://www.myfloridalicense.com/LicenseDetail.asp?SID=&id=1E14F6131F14878E51E25E6FBD95C16B8th Ave N (S. Golf)R‐63.5 Secondary 60 50 2,700 1,380 NA7th Ave NR‐64 Secondary 60 0 60 60 NANorth Lake AveR‐64.5 Secondary 600Overlap60NA6th Ave NR‐65Secondary 60 0 Overlap 60 NA4th Ave NR‐66 Secondary 60 0 Overlap 60 NA3rd Ave NR‐66.5 Secondary 60 0 Overlap 60 NA2nd Ave NR‐67 Secondary 60 0 60 120 NA1st Ave NR‐67.5 Secondary 60 0 60 60 NACentral Ave R‐68 Secondary 60 0 60 60 NA1st Ave SR‐68.5 Secondary 60 0 60 60 NA2nd Ave SR‐69 Secondary 60 0 60 120 NA3rd Ave SR‐69.5 Secondary 60 0 60 60 NA4th Ave SR‐70 Secondary 60 0 60 60 NA5th Ave SR‐70.5 Secondary 60 50 2,700 1,380 NAHotel Escalante R‐71Public Lodging150 10 Overlap Overlaphttps://www.myfloridalicense.com/LicenseDetail.asp?SID=&id=4413460F722FFE31272B68944987DB1A6th Ave SR‐71 Secondary 60 0 Overlap 60 NA7th Ave SR‐71.5 Secondary 60 0 Overlap 60 NA8th Ave SR‐72 Secondary 60 12 634 60 NA9th Ave SR‐72.5 Secondary 60 0 Overlap 60 NA10th Ave SR‐73 Secondary 60 0 60 60 NA11th Ave SR‐73.5 Secondary 60 0 60 60 NABroad Ave R‐74 Secondary 60 42 Overlap 1,380 NA12th Ave SR‐74.5 Primary 60 100 5,340 5,340 NA13th Ave SR‐75 Secondary 60 12 Overlap 694 NA14th Ave SR‐75.5 Secondary 60 31 Overlap 1,440 NA15th Ave SR‐76 Secondary 60 0 60 60 NA16th Ave SR‐76.5 Secondary 60 0 60 60 NA17th Ave SR‐77 Secondary 60 0 60 60 NA18th Ave SR‐77.5 Secondary 60 0 60 60 NA19th Ave S / Shell AlyR‐78.5 Secondary 60 12 694 694 NA21st Ave SR‐78.5 Secondary 60 12 694 694 NANaples Segment7.A.1.bPacket Pg. 57Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve Revised - Schedule and Budget - Collier Beaches ApplicationYear Proposed Phase DescriptionFederal Cost ShareState Cost ShareLocal Cost ShareTotal EstimatedCostDesign Beach Renourishment Design - Park Shore and Clam Pass Park $0 $233,100 $316,900 $550,000Monitoring Physical, Biological, Shorebirds, Turtles, Tilling $0 $173,800 $236,200 $410,000Monitoring Physical, Biological, Shorebirds, Turtles, Tilling $0 $178,800 $243,200 $422,000Construction Beach Renourishment - Park Shore and Clam Pass Park $0 $2,330,900 $3,169,100 $5,500,000Design Doctors Pass Dredging Rock Removal and Alignment Adjustment Design $0 $10,600 $14,400 $25,000Monitoring Physical, Biological, Shorebirds, Turtles, Tilling $0 $184,200 $250,500 $434,700Design Beach Renourishment Design and Permitting - Naples and Vanderbilt Reaches $0 $111,900 $152,100 $264,000Construction Beach Renourishment and Construction Management - Naples From Doctors Pass $0 $279,700 $380,300 $660,000Monitoring Physical, Biological, Shorebirds, Turtles, Tilling $0 $189,700 $258,000 $447,700Construction Beach Renourishment and Construction Management - Naples and Vanderbilt Reaches $0$1,398,500 $1,901,500 3,300,0002027/2028 Monitoring Physical, Biological, Shorebirds, Turtles, Tilling $0 $195,400 $265,700 $461,100Monitoring Physical, Biological, Shorebirds, Turtles, TillingDesign Beach Renourishment Design - Park Shore and Clam Pass ParkDesign Doctors Pass Dredge DesignMonitoring Physical, Biological, Shorebirds, Turtles, TillingDesign Corps Resiliency Project DesignConstruction Beach Renourishment and Construction Management - Naples From Doctors PassConstruction Beach Renourishment Dredging - Park Shore and Clam Pass ParkMonitoring Physical, Biological, Shorebirds, Turtles, TillingDesign Beach Renourishment Design and Permitting - Naples and Vanderbilt ReachesMonitoring Physical, Biological, Shorebirds, Turtles, TillingConstruction Beach Renourishment and Construction Management - Naples and Vanderbilt ReachesMonitoring Physical, Biological, Shorebirds, Turtles, TillingDesign Doctors Pass Dredge Design2023/20242032/20332030/20312028/20292024/20252025/20262026/20272029/20302031/20327.A.1.bPacket Pg. 58Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve 1 RESOLUTION NO. 22 - A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA SUPPORTING THE COUNTY'S "FLORIDA BEACH MANAGEMENT PROGRAM 2023/2024 FUNDING REQUESTS" TO THE FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION FOR LONG RANGE FUNDING REQUESTS FOR FISCAL YEARS 2023/2024, AGREEING TO SERVE AS THE LOCAL SPONSOR, SUPPORT PROPOSED PROJECT ACTIVITIES AND COMMITMENT TO PROVIDING THE REQUIRED LOCAL COST SHARE. WHEREAS, Collier County's Coastal Zone Management, acting on behalf of the Collier County Board of County Commissioners, has prepared Florida Beach Management Program 2023/2024 Funding Requests to the Florida Department of Environmental Protection (FDEP) for long range grant funding for Fiscal Years 2023 /2024; and WHEREAS, the funding requests are to fund the following three Collier County Projects: 1. Collier County Beach Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. b. FY 2023/2024 Beach Renourishment Design for Park Shore and Clam Pass Park 2. Marco Island Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle 7.A.1.b Packet Pg. 59 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the County's 2 Monitoring and Tilling. 3. Wiggins Pass Dredging a. FY 2023/2024 Environmental Monitoring, Physical Monitoring and Tilling 7.A.1.b Packet Pg. 60 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the County's 3 WHEREAS, the timely maintenance and restoration of these high quality and readily accessible public recreational beaches is critical to preserve their value and viability, and to provide a boost to both the environment and the economy of Collier County tourism, including hotels, restaurants and related commercial activities; and WHEREAS , the role of the County government in maintaining and restoring beaches is appropriate and crucial; and WHEREAS , the Board of County Commissioners supports these three funding requests and requests approval from the FDEP for each funding request for Fiscal Years 2023/2024; and WHEREAS, the Board of County Commissioners agrees to serve as the Local Sponsor; and WHEREAS, the Board of County Commissioners is able and committed to providing the required Local Cost Share; and WHEREAS, the Board of County Commissioners agrees to support proposed project activities; and WHEREAS: the Board of County Commissioners supports funding contained in previously approved funding contracts, and WHEREAS, the Board of County Commissioners has enacted the Tourist Development Tax Ordinance No. 92-60, as amended, which commits funding to beach renourishment, beach maintenance and beach park facilities. 7.A.1.b Packet Pg. 61 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the County's 4 NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: 1. The Board supports the Florida Beach Management Program 2023/2024 Funding Requests prepared for submittal to the Florida Department of Environmental Protection for long range funding for Fiscal Years 2023/2024, and requests approval from the FDEP for each funding request; 2. The Board of County Commissioners is willing to serve as the Local Sponsor and support the maintenance and renourishment projects. The Collier County's Coastal Zone Management has the staff dedicated to provide Project Management and Administrative support; and, 3. The Board of County Commissioners is committed to providing the required Local Cost Share. The required funds have been committed through the Tourist Development Tax Ordinance No. 92-60, as amended. THIS RESOLUTION ADOPTED after motion, second and majority vote favoring same, this day of , 2022. DATE: ATTEST: CRYSTAL K. KINZEL, CLERK BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA As Deputy Clerk By: _________________________________ Penny Taylor, CHAIRMAN Approved as to form and legality: Colleen M. Greene Managing Assistant County Attorney 7.A.1.b Packet Pg. 62 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 63 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 64 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 65 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 66 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 67 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 68 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 69 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 70 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 71 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 72 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 73 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 74 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 75 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 76 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 77 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 78 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 79 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 80 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 81 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 82 Attachment: 2022.08.12 - 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LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 90 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 91 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 92 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 93 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 94 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 95 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 96 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 97 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 98 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 99 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the 7.A.1.b Packet Pg. 100 Attachment: 2022.08.12 - LGFR Beach Application - Collier Beaches (23084 : Recommendation to approve a Resolution supporting the Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application PART I: GENERAL INFORMATION Local Sponsor Collier County - Growth Management Department - Coastal Zone Management Federal ID Number (FEID) 59-60000558 Primary Contact Name Andrew Miller Title Manager Mailing Address Line 1 2685 South Horseshoe Drive, Unit 103 Mailing Address Line 2 City Naples Zip Code 34104 Telephone Number (239)-252-2922, c (239) 30 Email Address Andrew.Miller@colliercountyfl.gov Additional Contact Information PART II: CERTIFICATION Electronic or scanned signatures accepted. Printed Name Andrew Miller Date Signature of Local Sponsor I hereby certify that all information provided with this application is true and complete to the best of my knowledge. MillerAndrew Digitally signed by MillerAndrew Date: 2022.07.30 14:37:48 -04'00' 7.A.1.c Packet Pg. 101 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application PART III: EVALUATION CRITERIA 1. Project Name: (as listed in the Strategic Beach Management Plan) South Marco Island Beach Renourishment Project 2. Project Description: Include county, location with reference to DEP range monuments, brief project history, and description of proposed activities. The South Marco Island Beach Renourishment Project is located on the southwest Florida coastline of Collier County between Florida Department of Environmental Protection monuments from reference monument R-144 to R-148+600 (G-4). This project has an approximate design beach width of 100 ft. from the baseline and is nourished on an approximate 6 to 7-year interval. The project's borrow area is the Caxambas Pass Borrow Area with upland sand mines permitted as supplemental sand sources. This project includes yearly physical beach monitoring, beach tilling, and environmental monitoring as required by FDEP and USACE permits. In 2013, Collier County placed approximately 77,800 cubic yards of beach compatible material to restore approximately 2,300 feet along South Marco Island (400 feet south of R-146 to G-4). The beach fill was within the 2005 permitted project limits. The main goals of the project were to restore storm protection, natural resource habitats, and recreational beach areas to offset the storm damage caused by Tropical Storm Fay in 2008. Additionally, the structural repair of five existing erosion control structures was completed in 2013/14. The South Marco Island Beach Renourishment Project was then renourished through truck haul methods in November of 2016 with approximately 13,200 cubic yards of beach compatible material to offset storm damages caused by Tropical Storm Debby. Approximately 80,000 cy of dredged material from Caxambas Pass was placed in the South Marco Island Beach project area in March of 2020. 7.A.1.c Packet Pg. 102 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 3. Use of Requested Program Funds: Provide a brief description of tasks to be completed in each requested phase (Feasibility, Design, Construction, Monitoring, or USACE Multiphase). Indicate which tasks are cost reimbursement from previous fiscal years. Monitoring - Physical and turtle monitoring and beach tilling funds. 4. Map: Provide as an attachment. The map(s) of the project area must be formatted at a minimum of 1" = 200' scale and include a compass rose and legend. Map elements must include: 1. Project boundary: DEP reference monuments and shoreline designated as critically eroded 2. Eligibility: Indicate lengths of eligible shoreline based on criteria outlined in Chapter 62B-36.007, F.A.C. a. Beach access locations: indicate primary or secondary access, and include the shoreline length, number and location of auto parking spaces, mass transit stops, bike parking spaces, and public restroom facilities within 1/4 mile walking distance of each access b. Public lodging establishments: include the length fronting the project shoreline, and include the length of street-side frontage for lodging within 1/4 mile walking distance of a secondary beach access location 3. Recreational benefits: Comprehensive list of current land use designations of properties fronting the project shoreline 4. Value of upland property: Include one-quarter mile buffer and provide a comprehensive list of the values of properties (data from year 2021) that are enclosed or intersected by the buffer. The 2021 property value tax roll data and ArcGIS shapefiles can be obtained from the Department of Revenue website: https://floridarevenue.com/property/Pages/ DataPortal_RequestAssessmentRollGISData.aspx. See Guidance Document for more information. 5. Project length: Total restored project length (in feet) of the critically eroded area (as listed in the Strategic Beach Management Plan). Permitted project from R144 to R 148+600 (G4) 4730 ft. Critically eroded R 144 to R 148 4130ft 7.A.1.c Packet Pg. 103 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 6. Eligibility: Required for all beach projects pursuant to Chapter 62B-36.007, F.A.C. Provide as a separate attachment, if needed. • Location/Access Name: Use the official name of the park or road that is associated with the public access. • DEP Reference Monument: Use the DEP monument that is closest to the main public access location. • Type of Access: Indicate Primary or Secondary beach access in accordance with the definitions in Chapter 62B-36, F.A.C. • Width of Access/Frontage: The length of the legal boundary (in feet) of the public access or lodging along the beach project shoreline. For public lodging establishments that do not front the beach, indicate the street-side length of the legal property boundary (in feet) that is used as the main access to the establishment. • Number of Eligible Units: A unit is defined as one automobile parking space, one rental unit in a public lodging establishment, one mass transit stop, or four bicycle parking spots. • Additional Width from Eligible Units: Total distance (feet) added to the Width of Access/Frontage. If there are multiple types of eligibility units used for this calculation, show the calculation separately for each. • Total Eligible Shoreline: Sum of the Width of Access/Frontage and Additional Width from Eligible Units columns. Eligible shorelines cannot overlap. • Website Link for DBPR License: Provide the link to the Department of Business and Professional Regulation (DBPR) website for proof of licensure for any public lodging establishments used for eligibility or the Recreational Benefits ranking criteria. Location/ Access Name DEP Reference Monument Type of Access Width of Access/ Frontage (ft) Number of Eligible Units Additional Width from Eligible Units (ft) Total Eligible Shoreline (ft) Website Link for DBPR License Surf Club of Marco R-144 Primary 297 44 0 297 https:// www.myflorida Hilton Marco Island Beach R-144 Primary 500 320 0 500 www.myflorida license.com/ Marriott Crystal Shores R-144.2 Primary 362 71 0 362 ttps:// www.myflorida Swallow Ave R-148 Secondary 20 72 1860 1880 N/A 7.A.1.c Packet Pg. 104 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application 7. Schedule and Budget: Provide as a separate attachment, if needed. Clearly indicate project phase: Feasibility (F), Design (D), Construction (C), Monitoring (M), or USACE Multiphase (USACE). Include the year of post-construction monitoring in the description. • Cost Reimbursement: Specify eligible costs incurred during the three years prior to the current application's fiscal year that are not in a current DEP agreement and have not been reimbursed (this includes fiscal years 20/21, 21/22, and 22/23). Eligible costs will be added to the current funding request. • Current and Future Costs: Specify eligible costs for the current application's fiscal year that are not in a current DEP agreement and have not been reimbursed as well as the estimated costs for the next 4 years. Note: If Construction costs are requested in the current fiscal year, then the Year 1 Post-Construction Monitoring costs will be added to the current funding request. Fiscal Year Project Phase Description Federal Cost State Cost Local Cost Total Cost 20/21 20/21 20/21 21/22 21/22 21/22 22/23 22/23 22/23 23/24 Monitoring Physical, Turtle, Tilling 0 28,900 78,400 107,300 23/24 23/24 24/25 Design Engineering Design, P&S 0 30,400 82,400 112,800 24/25 Monitoring Physical, Turtle, Tilling 0 29,800 80,700 110,500 24/25 7.A.1.c Packet Pg. 105 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Fiscal Year Project Phase Description Federal Cost State Cost Local Cost Total Cost 25/26 Construction Beach Nourishment and Services 0 608,400 1,646,600 2,255,000 25/26 Monitoring Physical, Turtle, Shorebird, Tilling 0 33,100 89,400 122,500 25/26 26/27 Monitoring Physical, Turtle, Shorebird, Tilling 0 34,000 92,200 126,200 26/27 26/27 27/28 Monitoring Physical, Turtle, Shorebird, Tilling 0 35,100 94,900 130,000 27/28 27/28 9. Federal involvement: The documentation to verify authorization, federal cost share percentage, and status of funding award must be provided with the application materials for the award of points. Is the project Federally authorized by the USACE? No Authorization Year:Expiration Year: Does this project have a signed USACE Chief's report or Civil Works Congressional authorization for the requested phase?No USACE federal cost share percentage for this project (excluding FCCE): 8. Tourism-related impacts: Criteria is calculated by the Department using 2021 data. For reference, tax data can be obtained from the Department of Revenue website: https://floridarevenue.com/taxes/pages/colls_from_7_2003.aspx. See Guidance Document for more information. Current funding request includes construction and year one post-construction monitoring Project is managed by two or more counties Additional comments As only monitoring funds are requested, only items 1-7 are included in this application. 7.A.1.c Packet Pg. 106 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Select all that apply for the requested project phase(s) and include documentation with application materials. Executed USACE project agreement Included in USACE work plan Approved FEMA Project Worksheet Included in Congressional Appropriations Act Other documentation: What is the volume (cy) of advanced nourishment lost since the last sand placement event of a beach restoration or nourishment project as measured above the Mean High Water contour? Data should be consistent with the annual post-construction monitoring reports. 11. Cost effectiveness: Criteria is calculated by the Department. A project design analysis and supporting documentation must be provided with the application materials for the award of points. See Guidance Document for more information. What is the proposed sand placement volume (cy)? What is the nourishment interval (years)? Select all that apply for the current project funding request: Enhanced longevity: Propose structural or design components that could extend the beach nourishment interval Dune addition: Incorporate new or enhanced dune structures or new or existing dune restoration and revegetation projects Innovative technology: Propose innovative technologies designed to reduce project costs Regionalization: Two or more local sponsors manage projects together or projects propose regional sediment management strategies to conserve sand resources or reduce project costs Additional comments for storm damage reduction benefits and cost effectiveness For restoration projects, what is the historical erosion rate? 10. Storm damage reduction benefits: Criteria is calculated by the Department. 7.A.1.c Packet Pg. 107 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Additional comments Has the current proposed project phase(s) received a partial state appropriation within 3 years of phase completion? 13. Accessible beach area: Criteria is calculated by the Department. Provide additional information for consideration. Describe the landward and seaward edge of the accessible beach width Provide the project boundaries (R-monuments) Provide citations of reference sources Has the Department previously reviewed, approved, and cost-shared on a feasibility or design phase for this project? 12. Previous state commitment 14. Recreational benefits: Provide the percentage of linear footage within the project boundaries which is zoned recreational or open space; for commercial use; or to allow for public lodging establishment, or the equivalent. Provide additional documentation and DBPR website link in a separate attachment, if needed. 15. Mitigation of inlet effects: Criteria is calculated by the Department. Does the successive request add the construction phase? Is the current proposed project phase(s) a successive, unfunded request? If so, how many years of successive request(s) is the current application? 16. Successive unfunded requests Additional comments 7.A.1.c Packet Pg. 108 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Is the project within a non-designated area where extensive shoreline armoring threatens the habitat of threatened or endangered species? If yes to either of the above, does the project exceed best management practices to incorporate turtle- friendly designs and management strategies to protect resources or benefit critical habitat preservation? Provide an explanation and supporting documentation for the strategies which exceed best management practices Additional comments for readiness to construct Is an Erosion Control Line established along the project length? Have all necesssary easements been acquired for the upcoming or proposed construction phase? Has the necessary local funding been secured for the proposed project? If so, provide a copy of the draft Resolution. The signed Resolution is due by October 5, 2022. Does the project have an active state permit? Permit number Authorization date Expiration date 18. Readiness to construct Does the project have an active federal permit? Permit number Authorization date Expiration date Is the project within a designated critical habitat area for threatened or endangered species that is subject to extensive shoreline armoring? 17. Environmental habitat enhancement: Criteria is calculated by the Department. See Guidance Document for more information. 7.A.1.c Packet Pg. 109 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Beach Projects Application Provide additional information and comments below or attach supporting documents. 7.A.1.c Packet Pg. 110 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's YearProposed MethodDescriptionFederal Cost ShareState Cost ShareLocal Cost ShareTotal Estimated Cost2023/2024 Monitoring Physical, Turtle, Tilling $0 $28,900 $78,400 $107,300Design Engineering Design, P&S $0 $30,400 $82,400 $112,800Monitoring Physical, Turtle, Tilling $0 $29,800 $80,700 $110,500Construction Beach Nourishment and Services $0 $608,400 $1,646,600 $2,255,000MonitoringPhysical, Turtle, Shorebird, Tilling$0 $33,100 $89,400 $122,5002026/2027 MonitoringPhysical, Turtle, Shorebird, Tilling$0 $34,000 $92,200 $126,2002027/2028 Monitoring Physical, Turtle, Shorebird, Tilling $0 $35,100 $94,900 $130,0002028/2029 Monitoring Physical, Turtle, Shorebird, Tilling2029/2030 Monitoring Physical, Turtle, Shorebird, TillingDesign Engineering Design, P&SMonitoring Physical, Turtle, Shorebird, TillingConstruction Beach Nourishment and ServicesMonitoring Physical, Turtle, Shorebird, Tilling2032/2033 Monitoring Physical, Turtle, Shorebird, TillingSchedule and Budget - Marco Island Beach Application2024/20252025/20262030/20312031/20327.A.1.cPacket Pg. 111Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a 7.A.1.c Packet Pg. 112 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's 7.A.1.c Packet Pg. 113 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's 7.A.1.c Packet Pg. 114 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's 7.A.1.c Packet Pg. 115 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's 7.A.1.c Packet Pg. 116 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's 1 RESOLUTION NO. 22 - A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA SUPPORTING THE COUNTY'S "FLORIDA BEACH MANAGEMENT PROGRAM 2023/2024 FUNDING REQUESTS" TO THE FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION FOR LONG RANGE FUNDING REQUESTS FOR FISCAL YEARS 2023/2024, AGREEING TO SERVE AS THE LOCAL SPONSOR, SUPPORT PROPOSED PROJECT ACTIVITIES AND COMMITMENT TO PROVIDING THE REQUIRED LOCAL COST SHARE. WHEREAS, Collier County's Coastal Zone Management, acting on behalf of the Collier County Board of County Commissioners, has prepared Florida Beach Management Program 2023/2024 Funding Requests to the Florida Department of Environmental Protection (FDEP) for long range grant funding for Fiscal Years 2023 /2024; and WHEREAS, the funding requests are to fund the following three Collier County Projects: 1. Collier County Beach Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. 2. Marco Island Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. b. Engineering, Design, Plans and Specifications and Pre-Construction 3. Wiggins Pass Dredging a. FY 2023/2024 Environmental Monitoring, Physical Monitoring and Tilling 7.A.1.c Packet Pg. 117 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's 2 WHEREAS, the timely maintenance and restoration of these high quality and readily accessible public recreational beaches is critical to preserve their value and viability, and to provide a boost to both the environment and the economy of Collier County tourism, including hotels, restaurants and related commercial activities; and WHEREAS , the role of the County government in maintaining and restoring beaches is appropriate and crucial; and WHEREAS , the Board of County Commissioners supports these three funding requests and requests approval from the FDEP for each funding request for Fiscal Years 2023/2024; and WHEREAS, the Board of County Commissioners agrees to serve as the Local Sponsor; and WHEREAS, the Board of County Commissioners is able and committed to providing the required Local Cost Share; and WHEREAS, the Board of County Commissioners agrees to support proposed project activities; and WHEREAS: the Board of County Commissioners supports funding contained in previously approved funding contracts, and WHEREAS, the Board of County Commissioners has enacted the Tourist Development Tax Ordinance No. 92-60, as amended, which commits funding to beach renourishment, beach maintenance and beach park facilities. 7.A.1.c Packet Pg. 118 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's 3 NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: 1. The Board supports the Florida Beach Management Program 2023/2024 Funding Requests prepared for submittal to the Florida Department of Environmental Protection for long range funding for Fiscal Years 2023/2024, and requests approval from the FDEP for each funding request; 2. The Board of County Commissioners is willing to serve as the Local Sponsor and support the maintenance and renourishment projects. The Collier County's Coastal Zone Management has the staff dedicated to provide Project Management and Administrative support; and, 3. The Board of County Commissioners is committed to providing the required Local Cost Share. The required funds have been committed through the Tourist Development Tax Ordinance No. 92-60, as amended. THIS RESOLUTION ADOPTED after motion, second and majority vote favoring same, this day of , 2022. DATE: ATTEST: CRYSTAL K. KINZEL, CLERK BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA As Deputy Clerk By: _________________________________ Penny Taylor, CHAIRMAN Approved as to form and legality: Colleen M. Greene Managing Assistant County Attorney 7.A.1.c Packet Pg. 119 Attachment: 2022.07.30 - LGFR Beach Application - Marco Island (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application PART I: GENERAL INFORMATION Local Sponsor Collier County - Growth Management Department - Coastal Zone Management Section Federal ID Number (FEID) 59-6000558 Primary Contact Name Andrew Miller Title Manager Mailing Address Line 1 2685 South Horseshoe Drive, Unit 103 Mailing Address Line 2 City Naples Zip Code 34104 Telephone Number (239)-252-2922, c (239) 30 Email Address Andrew.Miller@colliercountyfl.gov Additional Contact Information PART II: CERTIFICATION Electronic or scanned signatures accepted. Printed Name Andrew Miller Date Signature of Local Sponsor I hereby certify that all information provided with this application is true and complete to the best of my knowledge. MillerAndrew Digitally signed by MillerAndrew Date: 2022.07.30 14:39:21 -04'00' 7.A.1.d Packet Pg. 120 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application PART III: EVALUATION CRITERIA 1. Project Name: As listed in the Inlet Management Plan (IMP) or Strategic Beach Management Plan (SBMP) Wiggins Pass Inlet Management 2. Project Description: Include county, location with reference to DEP range monuments, brief project history, and description of proposed activities. The Wiggins Pass Project is located on the southwest Florida coastline in Collier County between Florida Department of Environmental Protection monuments R-16 and R-17 and the project is adjacent to approximately 2,300 feet of critically eroded Gulf shoreline. The dredge sites are located within Wiggins Pass, South and North Channels and the Gulf of Mexico. The nearshore and beach disposal sites are located north of the inlet, between DEP Reference monuments R-12 to R-15.5, and south of the inlet, between R-18 and R-20. The ebb shoal disposal area is located offshore of Wiggins Pass, approximately 300-1,000 feet north of the authorized inlet channel. The project permits also includes the periodic maintenance dredging of 4,700 feet of the Water Turkey Bay navigational channel to the design depth of -5.0 feet MLW, with 0.5 foot over-depth allowance, for a maximum allowable dredge depth of -5.5 feet. The channel widths range from approximately 90 feet to 140 feet. The initial phase of the latest Inlet Management Plan Study was implemented in 2013 by dredging approximately 107,000 cy for maintenance dredging and initial realignment of the channel. Per the Inlet Management Plan study, Wiggins Pass is currently dredged at regular intervals of approximately 4 years to maintain navigable depths for recreational boaters, with optional interim dredging events every two years to address shoaling across the navigation inlet gulf entrance. In 2015, an interim maintenance dredging project excavated 13,000 cy to clear the shoal across the main inlet entrance channel. Material was placed in the ebb shoal disposal area north of the channel and within the flood shoal disposal. FDEP finalized the inlet management plan in April 2018. In Spring 2018, dredging of 100,000 cy with disposal split 2/3 of the total volume (67%) to the north and 1/3 of the total volume (33%) to the south to maintain the navigation of the inlet, refine and reinforce the alignment begun with the 2013 project. Dredging of Wiggins Pass was concurrent with the dredging of Doctors Pass as a means for sharing of common costs, such as mobilization to reduce costs. In March 2020 the County conducted a small interim dredging project which removed approximately 21,400 cy from Wiggins Pass and 26,650 cy from Water Turkey Bay with placement in the nearshore zone north of Wiggins Pass along Barefoot Beach from FDEP reference monument R-12 to R-14. Due to storms since this project completion, the County is considering an emergency dredging project to remove shoals that impede navigation. Wiggins Pass was dredged between January 26, 2022 and March 10, 2022 with the removal of 66,033 cy with 65,043 cy available for pay. Approximately 21, 413 cubic yards was placed north of the inlet on the beach and in the nearshore of Barefoot Beach and 16,747 cy was placed south of the inlet on the beach and in the nearshore near Delnor- Wiggins State Park. 7.A.1.d Packet Pg. 121 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application 3. Use of Requested Program Funds: Provide a brief description of tasks to be completed in each requested phase (Feasibility, Design, Construction, or Monitoring). Indicate which tasks are cost reimbursement from previous fiscal years. Monitoring: Funds are requested for Environmental & Physical Monitoring, and Tilling 4. Map: Provide as an attachment. • Format: The project area must be formatted at a minimum of 1" = 200' scale and include a compass rose and legend. • Required elements: Project boundary, DEP reference monuments, shoreline designated as critically eroded, area of inlet influence, and permitted sand bypassing placement area 5. Project length: Total restored project boundary (in feet) as listed in the IMP or SBMP. 10,560 feet 6. Schedule and Budget: Provide as a separate attachment, if needed. Clearly indicate project phase: Feasibility (F), Design (D), Construction (C), or Monitoring (M). Include the year of post-construction monitoring in the description. • Cost Reimbursement: Specify eligible costs incurred during the three years prior to the current application's fiscal year that are not in a current DEP agreement and have not been reimbursed (this includes fiscal years 20/21, 21/22, and 22/23). Eligible costs will be added to the current funding request. • Current and Future Costs: Specify eligible costs for the current application's fiscal year that are not in a current DEP agreement and have not been reimbursed as well as the estimated costs for the next 4 years. Note: If Construction costs are requested in the current fiscal year, then the Year 1 Post-Construction Monitoring costs will be added to the current funding request. Fiscal Year Project Phase Description Federal Cost State Cost Local Cost Total Cost 20/21 See Attachment 20/21 20/21 21/22 21/22 21/22 7.A.1.d Packet Pg. 122 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application Fiscal Year Project Phase Description Federal Cost State Cost Local Cost Total Cost 22/23 22/23 22/23 23/24 23/24 23/24 24/25 24/25 24/25 25/26 25/26 25/26 26/27 26/27 26/27 27/28 27/28 27/28 7.A.1.d Packet Pg. 123 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application Provide the estimated annual quantity (cubic yards) of beach quality sand reaching the updrift boundary of the improved jetty or inlet channel: 7. Sand reaching the inlet Provide a brief description of when the last sediment budget engineering analysis was completed for the inlet and area of inlet influence. Discuss any proposals to update the sediment budget. Beause only monitoring funds are being requested in FY 23/24. only items 1-6 have been included with this application. Provide the current annual average of bypassed material (cubic yards) since the adoption of a bypass objective: 9. Balancing the sediment budget Provide the annual bypassing objective (cubic yards/year) adopted by the IMP or SBMP or as determined by a Department-approved study: 8. Severity of erosion 7.A.1.d Packet Pg. 124 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application Historical bypassing volumes: In the table below, provide the annual bypassing volumes (cubic yards/year), for the previous ten years (from the last calendar year or the most recent calculation). Attach additional documentation as needed. Year Quantity Bypassed (cy) - Sand Transfer Plant Quantity Bypassed (cy) - Dredging Dredge Location Placement or Disposal Area 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Total per method Total bypass volume: Years since IMP adoption: Annual average bypass: Bypass objective: Percentage of bypass objective: 7.A.1.d Packet Pg. 125 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application 10. Increased bypassing and cost-effectiveness Provide the estimated increase in annual bypassing of sand (cubic yards/year) proposed for the project: Provide the estimated shortfall of annual bypassing of sand (cubic yards/year) within the inlet system: Is the proposed project requesting construction phase funds for a major inlet management project component? If yes, and for the award of points for the cost-effectiveness of using inlet sand criteria, provide an opinion of probable cost per unit volume of the inlet and all other sand sources, certified by a licensed professional engineer. 11. Inlet Management Plans Select all that apply: Existing IMP: The proposed project has an existing IMP or completed Inlet Management Study that has been approved by the Department. Updated IMP: The Department has received and approved an update to an existing IMP in the form of a current Inlet Management Study/sediment budget analysis within the previous five years, or there is an update proposed to an existing IMP in the current application. New IMP: A new inlet management study is proposed for submission to the Department for an adoption in an IMP. 12. Enhanced longevity of proximate beach nourishment projects Annualized beach nourishment volume of proximate beach nourishment project: 13. Active permits Does the project have an active state permit? Permit number: Authorization date: Expiration date: Does the project have an active federal permit? Permit number: Authorization date: Expiration date: 7.A.1.d Packet Pg. 126 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's Beach Management Funding Assistance Program Local Government Funding Request Fiscal Year 2023/2024 Inlet Projects Application 14. Federal funds available Does the proposed project have federal funds available? If so, provide supporting documentation. 15. Secured local funds Has the necessary local funding been secured for the proposed project? If so, provide a copy of the draft Resolution. The signed Resolution is due by October 5, 2022. Additional comments 7.A.1.d Packet Pg. 127 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's 2023/2024 Monitoring Environmental & Physical Monitoring, and Tilling $0 $52,000 $52,000 $104,000Monitoring Environmental & Physical Monitoring, and Tilling $0 $53,500 $53,500 $107,000Construction Interim Channel Dredging, P&S and Construction Management (15,000 CY) $0 $500,000 $500,000 $1,000,000Design Dredge, Rock Removal, Alignment Adjustment Design and Permitting (70,000 CY) $0 $75,000 $75,000 $150,000Monitoring Environmental & Physical Monitoring, and Tilling $0 $55,000 $55,000 $110,000Construction Dredging (70,000 CY) $0 $1,208,500 $1,208,500 $2,417,000Monitoring Environmental & Physical Monitoring, and Tilling $0 $56,500 $56,500 $113,000Design Interim Channel Dredging Design $0 $53,000 $53,000 $106,000Monitoring Environmental & Physical Monitoring, and Tilling $0 $58,200 $58,200 $116,400Construction Interim Channel Dredging, P&S and Construction Management (15,000 CY) $0 $530,450 $530,450 $1,060,900Monitoring Environmental & Physical Monitoring, and Tilling Design Dredge Design and Permitting (70,000 CY)Monitoring Environmental & Physical Monitoring, and Tilling Construction Dredging (70,000 CY)Monitoring Environmental & Physical Monitoring, and Tilling Design Interim Channel Dredging DesignMonitoring Environmental & Physical Monitoring, and Tilling Construction Interim Channel Dredging, P&S and Construction Management (15,000 CY)Monitoring Environmental & Physical Monitoring, and Tilling Design Dredge Design and Permitting (70,000 CY)Monitoring Environmental & Physical Monitoring, and Tilling Construction Dredging (70,000 CY)2027/20282029/20302030/20312033/20342032/20332028/2029Schedule and Budget - Wiggins Inlet ApplicationTotal Estimated CostYear Proposed Phase DescriptionFederal Cost ShareState Cost ShareLocal Cost Share2024/20252026/20272025/20262031/20327.A.1.dPacket Pg. 128Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a 1 RESOLUTION NO. 22 - A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA SUPPORTING THE COUNTY'S "FLORIDA BEACH MANAGEMENT PROGRAM 2023/2024 FUNDING REQUESTS" TO THE FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION FOR LONG RANGE FUNDING REQUESTS FOR FISCAL YEARS 2023/2024, AGREEING TO SERVE AS THE LOCAL SPONSOR, SUPPORT PROPOSED PROJECT ACTIVITIES AND COMMITMENT TO PROVIDING THE REQUIRED LOCAL COST SHARE. WHEREAS, Collier County's Coastal Zone Management, acting on behalf of the Collier County Board of County Commissioners, has prepared Florida Beach Management Program 2023/2024 Funding Requests to the Florida Department of Environmental Protection (FDEP) for long range grant funding for Fiscal Years 2023 /2024; and WHEREAS, the funding requests are to fund the following three Collier County Projects: 1. Collier County Beach Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle Monitoring and Tilling. b. FY 2023/2024 Beach Renourishment Design for Park Shore and Clam Pass Park 2. Marco Island Nourishment a. FY 2023/2024 Environmental Monitoring, Physical Monitoring, Turtle 7.A.1.d Packet Pg. 129 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's 2 Monitoring and Tilling. 3. Wiggins Pass Dredging a. FY 2023/2024 Environmental Monitoring, Physical Monitoring and Tilling 7.A.1.d Packet Pg. 130 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's 3 WHEREAS, the timely maintenance and restoration of these high quality and readily accessible public recreational beaches is critical to preserve their value and viability, and to provide a boost to both the environment and the economy of Collier County tourism, including hotels, restaurants and related commercial activities; and WHEREAS , the role of the County government in maintaining and restoring beaches is appropriate and crucial; and WHEREAS , the Board of County Commissioners supports these three funding requests and requests approval from the FDEP for each funding request for Fiscal Years 2023/2024; and WHEREAS, the Board of County Commissioners agrees to serve as the Local Sponsor; and WHEREAS, the Board of County Commissioners is able and committed to providing the required Local Cost Share; and WHEREAS, the Board of County Commissioners agrees to support proposed project activities; and WHEREAS: the Board of County Commissioners supports funding contained in previously approved funding contracts, and WHEREAS, the Board of County Commissioners has enacted the Tourist Development Tax Ordinance No. 92-60, as amended, which commits funding to beach renourishment, beach maintenance and beach park facilities. 7.A.1.d Packet Pg. 131 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's 4 NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF COLLIER COUNTY, FLORIDA, that: 1. The Board supports the Florida Beach Management Program 2023/2024 Funding Requests prepared for submittal to the Florida Department of Environmental Protection for long range funding for Fiscal Years 2023/2024, and requests approval from the FDEP for each funding request; 2. The Board of County Commissioners is willing to serve as the Local Sponsor and support the maintenance and renourishment projects. The Collier County's Coastal Zone Management has the staff dedicated to provide Project Management and Administrative support; and, 3. The Board of County Commissioners is committed to providing the required Local Cost Share. The required funds have been committed through the Tourist Development Tax Ordinance No. 92-60, as amended. THIS RESOLUTION ADOPTED after motion, second and majority vote favoring same, this day of , 2022. DATE: ATTEST: CRYSTAL K. KINZEL, CLERK BOARD OF COUNTY COMMISSIONERS COLLIER COUNTY, FLORIDA As Deputy Clerk By: _________________________________ Penny Taylor, CHAIRMAN Approved as to form and legality: Colleen M. Greene Managing Assistant County Attorney 7.A.1.d Packet Pg. 132 Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a Resolution supporting the County's 7.A.1.dPacket Pg. 133Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a 7.A.1.dPacket Pg. 134Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a 7.A.1.dPacket Pg. 135Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a 7.A.1.dPacket Pg. 136Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a 7.A.1.dPacket Pg. 137Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a 7.A.1.dPacket Pg. 138Attachment: 2022.07.30 - LGFR Beach Application - Wiggins (23084 : Recommendation to approve a 09/26/2022 EXECUTIVE SUMMARY Recommendation to approve Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non-County Owned/Operated Museums (formerly Category C-2) ($177,500) and make a finding that these expenditures promote tourism. ______________________________________________________________________________ OBJECTIVE: Approve grant applications and recommended grant awards for Tourist Development Tax (TDT) Non-County Museum Grant applicants for the second round for FY 2022- 2023. CONSIDERATIONS: The second round of TDT grants was approved in July 2022 by the Board of County Commissioners. Applications were made available on our County Tourism website. This second round was created to allow museums and performance organizations to obtain funding not to exceed 50% of the total production costs and for other qualified organizations to apply for the $177,500 of remaining/unallocated funds from the first round of grant applications. In accordance with the Grant Guidelines, the applications were reviewed by Tourism Division staff to verify they met the Grant Guidelines. Non-County Owned/Operated Museums (formerly Category C-2) Gulfshore Playhouse This application funding request is for $127,025 for the 2022-2023 season, with a theme of Love in Many Colors. One of the productions, 26 Miles, is a part of the Hispanic Art Festival (¡ARTE VIVA!). Funding has been requested for production expenses. The organization projects an annual season attendance of 25,000 visitors, 5,865 overnight visitors, 29,325 room nights, and Tourism Tax Revenue of $118,253. The production expenditures requested meet the grant guidelines. Funding from the first round of grants totaled $20,000 for marketing expenses. Staff recommends funding for FY23 up to $80,000 for production expenses. Marco Island Center for the Arts This application funding request is for $18,681 for the 2022-2023 season, for their new performance series, Arts Center Theater. Funding has been requested for the theater and music seri es production costs, along with marketing support for the theater series. The organization projects an annual season attendance of 7,200 visitors, 1,300 overnight visitors, 650 room nights, and Tourism Tax Revenue of $25,882. The requested production and marketing expenditures meet the grant guidelines. Funding from the first round of grants totaled $10,500 for exhibition and marketing expenses. Staff recommends funding for FY23 up to $18,000 for theater series marketing and for production costs for the theater and music performance series. Naples Art Association This application funding request is for $135,000 for the exhibition, M.C. Escher Reality and Illusion, from Nov. 2022 - Feb 2023. Funding has been requested for exhibition costs and out-of-market advertising and promotion costs. The organization projects an attendance of 70,500 annual visitors. For this exhibition, the organization anticipates 160 overnight visitors, 80 room nights, and Tourism Tax Revenue of $1,274. The requested exhibit and marketing expenditures meet the grant guidelines. Funding from the first round of grants totaled $100,000 for another exhibition and marketing expenses. Staff recommends funding for FY23 up to $14,500 for the exhibition and out-of-region marketing. Opera Naples 7.B Packet Pg. 139 09/26/2022 This application funding request is for $92,289 for production expenses for the 2023 Festival Under the Stars (3rd annual) at Cambier Park between the dates of March 20 - April 6, 2023. Performances will include Bizet’s Carmen, South American Music, and Spanish Zarzuela Music and Dancing. The event is part of the Hispanic Art Festival (¡ARTE VIVA!). Funding has been requested for production expenses. The organization projects an attendance of 6,500 festival visitors, 365 overnight visitors, 423 room nights, and a Tourist Tax Revenue of $19,949. The production expenditures requested meet the grant guidelines. Funding from the first round of grants totaled $35,000 for out-of-market advertising. Staff recommends funding for FY23 of up to $65,000 for Festival Under the Stars production expenses. FISCAL IMPACT: Funding for the second round of grant applications for Non-County Owned/Operated Museums (formerly Category B), in the amount of $177,500, is included in the FY23 Tourism Division's budget within TDC Promotion Fund (184). ADVISORY BOARD RECOMMENDATION : This item will be reviewed by the Tourist Development Council on September 26, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approva l. - CMG RECOMMENDATION: To approve Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non-County Owned/Operated Museums (formerly Category C-2) ($177,500) and make a finding that these expenditures promote tourism. Prepared By: Paul Beirnes, Tourism Director; John Melleky, Arts and Culture Manager ATTACHMENT(S) 1. Full Grant Packet C-2 Second Round 2022.09 (PDF) 7.B Packet Pg. 140 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.B Doc ID: 23329 Item Summary: Recommendation to approve Tourist Development Tax Grant Applications for the second grant round for FY 2022-2023 Non-County Owned/Operated Museums (formerly Category C- 2) ($177,500) and make a finding that these expenditures promote tourism. Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 09/13/2022 9:09 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 09/13/2022 9:09 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 09/13/2022 9:15 AM Tourism Kelly Green Stage 1 Review Completed 09/14/2022 7:35 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 09/14/2022 8:55 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 09/14/2022 9:17 AM Tourism Paul Beirnes Director Completed 09/14/2022 12:19 PM Office of Management and Budget Christopher Johnson OMB Completed 09/14/2022 3:31 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/14/2022 4:49 PM County Manager's Office Ed Finn OMB/CMO Reviewer Completed 09/20/2022 8:28 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 09/21/2022 5:12 PM Tourist Development Council Paul Beirnes Meeting Pending 09/26/2022 9:00 AM 7.B Packet Pg. 141 TDT Grant Applicaitons Recommendations Round 2 FY 2022-2023 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 A B H I J K L M N O P Q R S T U V W X AB GRANT TYPE APPLICANT PURPOSE HISPANIC ART FESTIVAL AMOUNT FUNDED CYCLE 1 AMOUNT PROD COSTS 50% PROD COSTS AMOUNT REQUESTED AMOUNT RECOMMENDED TOTAL CYCLE 1 AND RECOMM ANNUAL VISITORS VISITORS ATTRACTED HOTEL ROOM NIGHTS TOURIST TAX REVENUE DIRECT SPENDING ECONOMIC IMPACT Notes MUSEUM GRANTS $850,000 Total Round 2 $177,500 Gulfshore Playhouse SUBMITTED FIRST ROUND Series: Love in Many Colors: The Magic of Theater Bringing Us Closer Together x $20,000 $254,051 $127,025 $127,025 $80,000 $100,000 25,000 5,865 29,325 $118,253 $2,242,161 $3,340,820 Production costs - 26 miles less party is $23,811.21- season $254,050.99 $20,000 was provided for marketing in the first round of the grant process Marco Island Center for the Arts Marco Island Center for the Arts - Arts Center Theatre X $10,500 $58,119 $29,060 $18,681 $18,000 $28,500 7,200 1,300 650 $25,882 $490,750 $731,217 Total production costs $58,119 theater plus $6,500 musical itnerludes - total is $58,119 The request is for: $10,131 of production costs for theater, $3250 of production for musical interludes, $1800 advertising, $3,500 ind contractors for production $10,500 was provided for exhibition support and marketing for the first round of grants Naples Art Association M.C. Escher Reality and Illusion Exhibition X $100,000 $93,000 $46,500 $135,000 $14,500 $114,500 70,500 160 80 $1,274 $24,160 $35,998 exhibition costs $93,000 and $42,000 advertising $100,000 was provided in the first round for exhibition support and marketing of the Isabella de Borchgrave exhibition Opera Naples SUBMITTED FIRST ROUND Festival Under the Stars X $35,000 $184,578 $92,289 $92,289 $65,000 $100,000 6,500 365 423 $19,950 $378,264 $563,613 Production: $49,800 (1,300+9,500+39,000) unsure of grant pay Artistic Personnel: $71,415 ($1,300+$57,500+$12,615) grant pay A/V 63,363 (1,045+20,208+42,110) Total $184,578 $35,000 was given in the first round for marketing support Museum Grants Round 2 Total 4 $165,500 $589,748 $294,874 $372,995 $177,500 Museum Grants Round 1 $507,000 $1,125,035 TOTAL GRANTS $672,500 $1,498,030 $177,500 TOTAL DOLLARS MUSEUM GRANTS $850,000 Page 1 of 1 7.B.a Packet Pg. 142 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant REVENUE ACCOUNTS 26 MILES FULL MAINSTAGE SEASON 6400 PRODUCTION 6411 Single Tickets $49,005.00 $929,875.00 6412 Subscriptions $41,870.79 $235,456.16 6420 Front of House Donations $4,000.00 $30,750.00 EXPENSE ACCOUNTS 8000 PERSONNEL 8033 IC:Choreographer $0.00 $7,709.71 8034 IC:Costume Designer $3,814.75 $23,551.75 8036 IC:Director $9,869.94 $52,943.76 8037 IC:Equity Performer-Salary/Benefits $30,692.39 $290,749.18 80310 IC:Lighting Designer $3,814.75 $22,173.75 80312 IC:Miscellaneous $1,000.00 $6,000.00 80313 IC:Musical Director $0.00 $8,000.00 80314 IC:Musicians $0.00 $10,200.00 80316 IC:Photographer $900.00 $6,000.00 80317 IC:Playwright $0.00 $3,500.00 80319 IC:Set Designer $4,303.75 $25,018.75 80320 IC:Sound Designer $3,100.00 $23,673.75 80321 IC:Stage Managers-Salary/Benefits $8,677.62 $81,700.59 80324 IC:Vocal Coach $2,250.00 $11,250.00 80325 IC: Reader $0.00 $2,800.00 8050 Payroll Processing Fee $2,905.75 $26,135.34 8100 PERSONNEL RELATED EXPENSE 8130 Gasoline/Gas Stipends $385.00 $3,350.00 8140 Travel/Travel Stipends $5,500.00 $49,950.00 8150 Hospitality $1,200.00 $10,200.00 8151 Working Meals $920.00 $5,520.00 8500 PRODUCTION EXPENSES 8510 Audition Costs $500.00 $3,000.00 8520 Performance Rights $6,361.31 $114,400.99 8540 Front of House Expense $600.00 $6,150.00 8550 Opening Night Patron Party $1,400.00 $9,200.00 8570 Stage Management Expense $250.00 $1,700.00 8581 Material:Costumes $3,600.00 $32,200.00 85810 Material:Wardrobe Maintenance $250.00 $2,100.00 85811 Material:Wigs & Haircuts $300.00 $3,900.00 8582 Material:Scenic $5,000.00 $33,100.00 8583 Material:Paints $1,650.00 $10,500.00 8584 Material:Lighting $2,400.00 $16,090.00 8585 Material:Props $1,500.00 $11,610.00 8586 Material:Sound $400.00 $12,500.00 8588 Material:Truck & Tool Rental $1,000.00 $6,500.00 8589 Material:Miscellaneous $0.00 $300.00 8999 CONTINGENCY 8999 Contingency $654.00 $5,474.60 REVENUE TOTAL $94,875.79 $1,196,081.16 EXPENSE TOTAL $105,199.25 $939,152.17 NET TOTAL -$10,323.46 $256,928.99 22-23 Mainstage Season Budget Sheet 7.B.a Packet Pg. 143 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL (TDC) GRANT FUNDING APPLICATION REQUEST CATEGORY "C-2" NON-COUNTY OWNED AND OPERATED MUSEUM GRANTS FISCAL YEAR 2022-23 TIMETABLE FOR REVIEW: ●Completed applications must be received in digital format or other written format by the Tourism Department Office. The application deadline will be no earlier than 5:00 P.M. on Tuesday, April 12, 2022. A final due date will be determined by the Board of County Commissioners at their April 12 meeting. ●Applications may also be delivered to the Tourism Development Division Office: 2660 North Horseshoe Dr, Suite 105 Naples, FL 34104. ●For further information, contact Charles Kammerer at telephone (239) 252-8951 or email Charles.Kammerer@colliercountyfl.gov. After receiving recommendations from the Tourism Division Staff, the Tourist Development Council (TDC) will review each qualifying applicant and prepare, in priority order, their recommendations for funding for Fiscal Year 2022-23. Final funding recommendations of the TDC will be presented to the Board of County Commissioners as part of the County’s budget process for FY 2022-23. After budget approval, contracts will be negotiated with the selected applicants, with assistance from the County Purchasing Department and the County Attorney's office, and then presented to the BCC for final approval. Appeals on funding recommendations may be made to the County Commission when recommendations are reviewed. Once executed, these contracts will be monitored and Requests for Fund Forms and Status Reports will be reviewed by the Tourism Director before submission to Clerk’s Finance Department for potential reimbursement. No projects are approved and no funds may be expended until the contract is approved and signed by the Chairman of the Board of County Commissioners. All materials submitted with applications will become a matter of public record, open to inspection subject to Chapter 119, Florida Statutes. REQUIREMENTS: 1.All collateral material and advertisements should identify Collier County tourism by displaying the CVB logo and/or website URL (www.paradisecoast.com) 2.Reimbursement requests must include the following: evidence that the vendor invoices have been paid and samples of the promotional materials produced by that vendor or media outlet. Should these documents be unavailable, the Grantee may submit other legally viable evidence of payment subject for consideration by the Clerk’s Finance Department. No advanced payments are acceptable for reimbursement. 1 7.B.a Packet Pg. 144 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: The following are examples of how Tourist Development Funds may be used by non-County owned and operated museums to promote tourism to Collier County. 1.Advertising and promotional expenses in conjunction with an activity or event or promotion to increase the number of overnight visitors to Collier County.Examples are:printing and distribution of promotional pieces prior to the event or exhibit including creative design,printing, copying, ad placement cost and distribution of direct mail, email and social media. 2.Creating or enhancing an existing site promoting the event or exhibit linked to the CVB’s website to increase participation, attendance, and awareness of the event and to generate hotel room nights and spending throughout the County. 3.Acquisition and/or promotional costs for a major traveling exhibit to create new reasons to visit the museum or extend a visitor’s stays and spending in Collier County. 4.Funding for an exhibit or activity and related promotion/marketing that will be showcased at an event or location whose primary purpose is the promotion of tourism.For example,cultural arts exhibit presented by local non-profit or non-County owned museum at a two-day festival which festival (and exhibit)is promoted with out-of-County marketing to bring overnight visitation to Collier County.The exhibit or activity will create new reasons to visit the festival or extend a visitor’s stay in the destination. NON-ALLOWABLE USES OF TOURIST TAX GRANT FUNDS INCLUDE: 1.Prize money, scholarships, awards, plaques, or certificates. 2.Projects restricted to private or exclusive participation. 3.Private entertainment, food, and beverages and lodging. 4.Legal, medical, engineering, accounting, auditing, or feasibility study fees. 5.Salaries or supplements to salaries for existing or future staff, or employment of personnel directly or indirectly related to the project or event. 6.Tangible personal property including but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 7.Interest or reduction of deficits and loans. 8.Expenses incurred or obligated prior to or after the project period. 9.Advertising and promotional materials distributed at the museum after the event. 10.Payments for services or goods purchased for previous or other events. 11.Capital or infrastructure projects. 12.Payment for expenses that occur or are delivered prior to or after the effective date of the agreement with the grantee. 2 7.B.a Packet Pg. 145 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) X X X NOTE: Collier County would be added to the Gulfshore Playhouse insurance policy prior to executing a grant contract. 7.B.a Packet Pg. 146 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) COLLIER COUNTY GOVERNMENT TOURIST DEVELOPMENT COUNCIL GRANT APPLICATION CATEGORY “C-2” NON-COUNTY OWNED AND OPERATED MUSEUM GRANT FY 22-23 I GENERAL INFORMATION To assist us in evaluating the impact your project may have on Collier County and to better understand what support you are requesting, the following questions must be answered in full. (1) LEGAL NAME OF ORGANIZATION Gulfshore Playhouse, Inc. (2) NAME OF PROJECT Love in Many Colors: The Magic of Theatre Bringing Us Closer Together (3) MUSEUM INFORMATION: CONTACT PERSON’S NAME: Alejandro Castano PHONE #: (239) 261-PLAY CELL PHONE # (513) 417-5526 E-MAIL ADDRESS: acastano@gulfshoreplayhouse.org (4) COMPLETE ADDRESS OF ORGANIZATION: STREET: 2640 Golden Gate Parkway, Suite 211 CITY Naples ST FL ZIP 34105 PHONE: (239) 261-PLAY WEBSITE:www.gulfshoreplayhouse.org/ (5) ORGANIZATION'S CHIEF OFFICIAL’S NAME: Kristen Coury TITLE: CEO & Producing Artistic Director ADDRESS IF DIFFERENT FROM ABOVE PHONE: (239) 261-PLAY E-MAIL: kcoury@gulfshoreplayhouse.org (6) ORGANIZATIONAL STRUCTURE: (X) NON-PROFIT ( ) GOVERNMENT AGENCY ( ) FOR-PROFIT ORGANIZATION (7) GRANT AMOUNT REQUESTED: $ 100,000 (8)ADDITIONAL FUNDING AMOUNT: $ 4,583,027 4 7.B.a Packet Pg. 147 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) (9)PROJECT TYPE (Check all that apply) ( X ) PROMOTIONAL MATERIALS (Brochures, flyers, website) ( X ) MARKETING PROGRAM FOR MUSEUM OR EXHIBITS (Advertising, Public Relations, Digital or Social Media) ( ) TRAVELING EXHIBIT (Acquisition fees, promotion, and advertising, etc.) ( X ) OTHER (Describe) Original Production of live theatre performances with cultural and historical significance, which communicate intangible heritage of humanity and its environment for the purposes of education, study and enjoyment. (10) If the entire Tourist Tax funding request cannot be funded, may the project be restructured with less funding? ( X ) YES ( ) NO (11).PROJECT DESCRIPTION: describe in detail the project for which funding is requested Gulfshore Playhouse seeks $100,000 in funding for the original production of live theatre and events in support of Collier County’s Hispanic Arts Festival and Gulfshore Playhouse’s 2022-2023 season theme, Love in Many Colors,where the magic of theatre brings us closer together. Six original productions and a New Works Festival will attract nearly 25,000 arts lovers throughout the season based on modest estimates. While the theatre industry continues to recover from COVID-19, the potential for ticket sales in the upcoming season is over 32,000. Gulfshore Playhouse, an independent 501(c)(3) organization, has been an artistic beacon in Southwest Florida since 2004, providing world-class professional theatre and education to its community. Its foundation stands upon a six-show professional main stage season that runs from October to May. This theatrical lighthouse provides a safe haven for residents and visitors to explore humanity through a diverse season. Featuring exceptional talent from across the nation, including actors, designers, and directors, Gulfshore Playhouse creates heightened theatrical experiences that inspire empathetic connections, provoke introspection, and catalyze personal transformation. The programming at Gulfshore Playhouse runs the gamut of genre, style, and theme so patrons can experience all that live professional theatre has to offer; this includes classic works, world premieres and contemporary pieces, musicals, comedies, and everything in between. Gulfshore Playhouse is the most recent addition to The League of Resident Theatres (LORT). This venerable association represents the top tier of the nation’s professional theatres. With only four in Florida, and 77 nationwide, Gulfshore Playhouse is putting Naples on the map for people who come from major markets such as Chicago, Minneapolis, and the Northeast. Expanding Naples’ cultural profile will attract new visitors and enhance their stay by offering them experiences on par with those they might expect to see in a larger city. The 2022-2023 season kicks off in September with The New Works Festival. New plays that have yet to receive full productions, selected by the Playhouse through a submission process, will be workshopped and publicly read by professional actors. 5 7.B.a Packet Pg. 148 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) In celebration of Hispanic Heritage Month and Collier County’s Hispanic Arts Festival, the first full production of the season will be “26 Miles” a play by Pulitzer Prize winner and Tony-nominated playwright Quiara Alegria Hudes. Hudes, who is of Jewish and Puerto Rican descent, wrote the book for the hit Broadway musical “In The Heights” with music and lyrics by Lin-Manuel Miranda. “26 Miles” was called “charming, spunky and ultimately heart-rending” by The New York Times. When Beatriz arrived from Cuba as a young girl, she never dreamed she’d have a daughter of her own, only to have that child taken away from her in an ugly divorce. Olivia, now 15-years-old, likes to live in a world of dreams, but finds herself in a predicament that forces her to confront reality. She can’t turn to her apathetic father for help, so she turns to her mother who spirits her away on an impromptu cross-country road trip. As they journey from Philadelphia to Wyoming, Olivia and Beatriz will begin to make up for a lost time as they reconnect, confront the tension at the heart of their relationship, and discover the part of their identity that has been missing all along. In an interview with American Theatre magazine, Hudes states she was inspired by her own experiences growing up in a half-Jewish, half-Puerto Rican family. She said, “...I was interested in having a character with a mixed cultural background who was dealing with questions of identity. I have very light skin, and the rest of my family has dark skin. I remember distinctly a few times when I was a kid when one of my elder family members would be treated less respectfully than I would be. That left a stamp on my brain. That's where 26 Miles really started out--I thought it was going to be an issue play, but it became about a mother-and-daughter relationship.” “26 Miles” will run for 20 performances from October 13 to October 30. Great plays attract visitors from all walks of life and “Steel Magnolias” by Robert Harling is a classic. It has been produced around the country since its debut in 1987. Since then, it has toured nationally, been on Broadway, and even made into an Oscar-nominated film. Anybody who’s anybody is a regular at Truvy’s beauty salon in Chinquapin, Louisiana where you are guaranteed to be pampered with gossip. Both hilarious and deeply moving, the inner strength of the play’s six leading ladies are revealed through wise-cracking, witty repartee. Over the course of three years, they forge loving bonds as strong as steel, which are put to the test when tragedy strikes. Witness the play that inspired the Oscar-nominated film and captured the hearts of millions for over 30 years. Gulfshore Playhouse will produce a fresh version of the play from November 10 to December 4 for 27 performances. “Mud Row” by Dominique Morisseau is the type of play that sets Gulfshore Playhouse apart. Deep and complex, the play explores issues of class, race, love, and sisterhood.. Morisseau was on the list of Top 20 Most-Produced Playwrights in America, with 10 6 7.B.a Packet Pg. 149 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) productions of her plays on stage nationwide at one time. "Tense, heartbreaking, and ultimately inspiring, Mud Row pulses with the love Morisseau feels for her characters and the real-life people who inspire them." – Talkin' Broadway. Regine must decide the fate of a house she never wanted, the same house where Toshi’s been squatting for three months. Elsie is willing to do anything to move up in the world, while her sister Frances is willing to risk her life to change it. Beneath the roof of one house, generations apart, these women must confront their shared legacies, and each other, in this riveting, humorous, and hopeful story about the love between sisters from one of America’s most vital voices. Playing from January 7 to January 29, this play will attract passionate theatre-goers looking to balance their laid-back vacation with intellectual stimulus. If there is a Prime Time in Naples theatre, it is on the calendar between February and March. Here the beloved musical Lerner and Loewe’s Camelot will delight Naples’ visitors and locals alike with incredible entertainment value. Gulfshore Playhouse will produce this classic Broadway musical by hiring the best talent from across the country. An enchanting, romantic musical with one of the greatest love stories of all time will be brought to life by an eight-person ensemble to create an unforgettable (k)night at the theatre. There will be 36 performances between February 9 and March 12, 2023. Keeping with the theme of Love In Many Colors. Gulfshore Playhouse will produce “Barefoot in the Park” by Neil Simon – a romantic comedy, perfect for the coming spring. This play premiered on Broadway in 1963 and was Neil Simon’s longest-running hit. “One of the funniest comedies ever.” – Life. The free-spirited Corie and the buttoned-up Paul put the “new” in “newlywed” as they quickly realize the honeymoon really is over when everything that can go wrong does. In this hilarious comedy, their love is put to the test as their NYC walk-up apartment presents a slew of problems, Corie’s eccentric mother unexpectedly turns up, and their brash upstairs neighbor descends upon their home. Opposites attract, but are Corie and Paul willing to make compromises for the sake of their marriage? One of the longest-running plays in Broadway history turned into an iconic film starring Jane Fonda and Robert Redford, Barefoot in the Park has the perfect recipe for laughter. From March 23 to April 16, over 4,000 guests will have the chance to relive their youth through the eyes of Corie and Paul. The season will close with a smart, hilarious, and heart-warming new play about love, loss, and coming to terms with growing old. In a Florida gated community, Angus and Abigail are two strangers who don’t think their lives will hold any more surprises - that is until they fall into each other’s lives (and arms) at a funeral. Along with their neighbor, a former professional baseball player, this unlikely trio of retirees embarks on a hilarious and uplifting journey of old demons, new discoveries, unexpected love, and 7 7.B.a Packet Pg. 150 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) second chances. This surprising, sharp-witted, charming play will leave you laughing all while warming the cockles of your heart. With live theatrical performances, Gulfshore Playhouse offers a complement to the great amenities that Naples offers. Great theatre reaches the souls and minds of the audience and puts them in touch with their humanity. According to the Council’s Strategic Plan 2019 survey, “…a vibrant arts and culture industry helps local businesses thrive.” While increasing the cultural value and lure of the region, this theatre provides additional opportunities to engage and delight visitors well after the sun has set and the beaches have closed. Culture and nightlife are some of the primary attractions to the top cities in the country. In the latest rankings of Best Places to Live in the US, US News ranked Naples #7 for our quality of life. This high ranking certainly raises awareness and curiosity as people look for places to visit as well. But a key question in the comparative article makes the difference between #7 and #1 – what is there to do in Naples? Partnering with organizations like the Naples Botanical Garden, and Artis – Naples, Gulfshore Playhouse plans to use the help from the TDC to increase the visibility of our world-class offerings in the arts. With most of this grant request going to ensure the high quality of our productions, our organization is investing significantly in increasing the reach and effectiveness of our advertising efforts. During the current season, Gulfshore Playhouse has expanded and optimized marketing efforts to set up the organization for success in the future: ●GulfshorePlayhouse.org has been completely overhauled with a new look and functionality. It now receives over 9,000 unique visitors per month and growing. ●Advertising and communication efforts grew from reaching 30k to over 100k people per month while reducing reach costs by 95%. We do so by employing a mix of digital and print media: Search engine advertisements, travel, and leisure magazines, and smartly targeted digital ads in social media and digital banners. ●Our email database of patrons and donors is over 18k people, of which 30% list their primary home outside of the SWFL region. The mission of the TDC is to promote distinctive world-class vacation experiences resulting in positive economic growth for our county. Gulfshore Playhouse shares that mission. As the creative economy in southwest Florida grows, we know there are more people coming to live and work in the region, more people becoming “professional tourists” meaning people who live elsewhere but in addition to traditional tourists and seasonal residents. There is a focus on what Naples has to offer beyond beaches and golf due to the possibility of inclement weather. Not only is Gulfshore Playhouse contributing to Collier County’s cultural offerings, live theatre is also a direct contributor to the local economy. The data shows us that people who go to see live theatre tend to spend more and stay longer. Additionally, national averages show that people who go to a live performance spend $50-$75 per person on auxiliary services in outside establishments such as shopping and dining before or after the show. Few other enterprises can make a case for creating such an economic impact. By the most conservative estimates, we will be directly 8 7.B.a Packet Pg. 151 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) responsible for over $1.25m being spent in the county by our patrons throughout the season. We hope you agree that funding Gulfshore Playhouse is a direct way to realize your own mission, that we are working towards the same goal, and that we are your cultural partners. (12).APPLICANT'S GRANT HISTORY: Have you received previous grant assistance from the Collier County Tourist Development Council? ( ) YES ( X ) NO. N/A (13).OTHER FUNDING SOURCES (From # 9 previous page): List the sources and amounts of other funds and planned revenue sources to support the amount of the grant. Playbill Income $45,000 Contributed Income $3,272,696 Ticket Sales $1,165,331 TOTAL MATCH/OTHER FUNDS: $4,483,027 (14) Provide projections of the Direct Economic Impact this project will have on Collier County using the event calculator available on County website. Projected # of Overnight Visitors ______5,865_____ Room Nights __5 nights/visitor or 29,325 total Tourist Tax Revenue $__$ 118,252.89 __________ Visitor Spending $2,242,161.25 Economic Impact: $ _3,340,820.26 (15) What is the current or anticipated annual visitation to your museum? 25,000 PROJECT BUDGET RECAP INCOME SOURCES: TOURIST DEVELOPMENT TAX GRANT REQUEST $ 100,000 TOTAL ADDITIONAL FUNDING SOURCES (From #13 previous page) $ 4,483,027 OTHER INCOME SOURCES $ ___________ TOTAL INCOME - ALL SOURCES $ 4,583,027 9 7.B.a Packet Pg. 152 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) PROJECT EXPENSES: Intended Use of Tourist Tax Funds Please refer to authorized and unauthorized uses on page 2. Provide an itemized summary indicating the intended use of Tourist Development Tax (TDT) funds.Please be as explicit as possible, including planned cities where advertising or promotional materials will be placed. Indicate the total amount you plan to spend for each category or promotion.Use additional sheets if necessary. Production Expenses:$80,000 Detail: Design and production, equipment, lights, sound, costumes, and performance rights. Marketing and Advertising $20,000 Detail: Ad development, design, digital targeting. Total Tourist Tax Funds Used:$100,000 Other Project Expenses NOT using Tourist tax grant funds: Production expenses balance:$939,152 Marketing balance $248,000 Overhead $895,875 Personnel and Personnel Related Expenses $2,500,000 Total Other Project Expenses:$4,483,027 TOTAL PROJECT EXPENSES $$4,583,027 Profit (Loss)$(0) 10 7.B.a Packet Pg. 153 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.a Packet Pg. 154 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) EVENT NAME: GP 21-22 Season EVENT DATES:9/15/22 - 5/14/23 VISITOR FACTORS Quantity Multiplier # DAYS Total How many adult out-of-area participant rooms expected?2,970 151.00$ 5 2,242,161$ How many youth out-of-area participant-days are expected?51.00$ -$ How many out-of-area spectator-days are expected?51.00$ -$ How many out-of-town media-days are expected?102.00$ -$ How many in-area spectator days are expected?5789.5 25.00$ -$ Total direct impact =2,242,161$ Output multiplier 1.49 Total output impact 3,340,820$ Employment impact 78$ Total earnings impact 1,210,767$ Transient lodging tax 112,108$ Local option gasoline tax 6,145$ Payment by Event Organizer for use of public facility 108,385$ Total gross revenue of event/project 226,638$ Funds expended by local government to attract the event or team -$ Cost of additional public services required by the event or team -$ Additional local expenses not covered above -$ Total expenditures -$ Gross revenue 226,638$ Net revenue 226,638$ 7.B.a Packet Pg. 155 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Norris Center Rent 7.B.a Packet Pg. 156 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist 7.B.a Packet Pg. 157 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.a Packet Pg. 158 Attachment: Full Grant 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2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.a Packet Pg. 187 Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 188Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 189Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 190Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 191Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 192Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 193Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 194Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 195Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 196Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 197Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 198Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 199Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 200Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 201Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 202Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 7.B.aPacket Pg. 203Attachment: Full Grant Packet C-2 Second Round 2022.09 (23329 : Tourist Development Tax Grant Applications Second Round) 09/26/2022 EXECUTIVE SUMMARY Recommendation to award Request for Proposal (“RFP”) 22-7979, “Tourism International Representation - UK and Ireland Market” to OMMAC Ltd and make a finding that this action promotes tourism. ______________________________________________________________________________ OBJECTIVE: To provide tourism representation services in UK and Ireland which promotes Collier County as a worldwide visitor destination. CONSIDERATIONS: Collier County has been represented in the UK and Ireland since 2008 by OMMAC Limited based in West Malling, Kent, United Kingdom. Presence in that market has been beneficial in bringing UK and Ireland residents to Southwest Florida. Over the course of this term and relationship the UK market has remained the leading market of international origin for Collier County. The representation in this market has attracted visitors via consumer direct initiatives as well as via the education of tour operators and travel agents about Florida’s Paradise Coast region. On March 25, 2022, the Procurement Services Division released notices of Request for Proposal NO. 22- 7979 for Tourism International Representation - United Kingdom (UK)/Ireland Market., and one (1) responsive and responsible proposal was received by the May 12, 2022 deadline as summarized below: The solicitation was extended for an additional two (2) week period. Vendor outreach was conducted during the extension period to increase competition. The Selection Committee met on May 31, 2022, and after review of the proposal and deliberation, the Committee evaluated and ranked the firm as shown below. The Committee determined that oral presentations were not required. Staff is recommending award to the top-ranked firm, OMMAC Limited. OMMAC Limited has over 20 years of experience in the travel and marketing industry and is also the current provider of Tourism International Representation in the UK and Ireland for Collier County. Company Name City County State/Country Final Ranking Responsive/Responsible OMMAC Limited West Malling Kent United Kingdom 1 Yes/Yes This agreement will replace existing Agreement #16-6611 with OMMAC Ltd. which runs through September 30, 2022. FISCAL IMPACT: Funds for marketing services are provided in the FY23 Tourist Development Tax supported Tourism Promotion Fund (184) budget. The projected contract spend is $200,000 annually for UK and Ireland markets. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary ADVISORY COMMITTEE RECOMMENDATION: The Tourist Development Council will approve at its regularly scheduled meeting on July 25, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Board award Request for Proposal 22-7979, “Tourism International 7.C Packet Pg. 204 09/26/2022 Representation - UK and Ireland Market” to OMMAC Ltd, and make a finding that this action promotes tourism. Prepared by: Paul Beirnes, Tourism Division ATTACHMENT(S) 1. OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (PDF) 2. 22-7979 Request for Proposals (RFP) UK & Ire (PDF) 3. 22-7979 Notice of Recommended Award UK & Ire.docx (PDF) 7.C Packet Pg. 205 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.C Doc ID: 22847 Item Summary: Recommendation to award Request for Proposal (“RFP”) 22-7979, “Tourism International Representation – UK and Ireland Market” to OMMAC Ltd and make a finding that this action promotes tourism. Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/19/2022 2:15 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 07/19/2022 2:15 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/19/2022 2:16 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/19/2022 4:16 PM Tourism Kelly Green Stage 1 Review Completed 07/20/2022 7:17 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 07/20/2022 9:22 AM Tourism Paul Beirnes Director Completed 07/20/2022 1:15 PM Office of Management and Budget Christopher Johnson OMB Completed 07/20/2022 2:44 PM County Attorney's Office Colleen Greene Attorney Review Completed 07/21/2022 10:58 AM County Manager's Office Ed Finn OMB Reviewer Completed 07/21/2022 4:45 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 08/31/2022 8:45 AM Tourist Development Council Paul Beirnes Meeting Pending 09/26/2022 9:00 AM 7.C Packet Pg. 206 1 TOURISM INTERNATIONAL REPRESENTATION - UK & IRELAND MARKET (SOLICITATION NUMBER: 22-7979 ) as requested by Collier County Board of County Commissioners prepared by 7.C.a Packet Pg. 207 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 2 1. Cover letter / Management Summary 3 2. Proposer’s Solution to County’s Requirements 8 3. Proposer’s Experience and Capacity 36 4. Proposer’s Team Members 68 5. Cost of Services 79 6. References 81 7. Local Vendor Preference 88 + Vendor Checklist / Signed Documents / Addendum 90 THE CONTENT 7.C.a Packet Pg. 208 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 3 COVER LETTER / MANAGEMENT SUMMARY 1 OMMAC delivers breakthrough growth on an annual basis by driving innovative and collaborative partnerships with a range of trade partners, luxury brands and affinity marketing programs 7.C.a Packet Pg. 209 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 4 1. COVER LETTER / MANAGEMENT SUMMARY PROVIDE A COVER LETTER, SIGNED BY AN AUTHORIZED OFFICER OF THE FIRM, INDICATING THE UNDERLYING PHILOSOPHY OF THE FIRM IN PROVIDING THE SERVICES STATED HEREIN. INCLUDE THE NAME(S), TELEPHONE NUMBER(S) AND EMAIL(S) OF THE AUTHORIZED CONTACT PERSON(S) CONCERNING PROPOSAL. SUBMISSION OF A SIGNED PROPOSAL IS VENDOR’S CERTIFICATION THAT THE VENDOR WILL ACCEPT ANY AWARDS AS A RESULT OF THIS RFP. Please see following three pages 7.C.a Packet Pg. 210 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 5 25 April, 2022 Collier County Board of County Commissioners, Procurement Services Division 3295 Tamiami Trail East, BLDG C-2, Naples, FL 34112, USA Attn: Lisa Oien, Procurement Strategist Reference: Solicitation 22-7979 Tourism International Representation, UK & Ireland Market Dear Ms Oien, Thank you for providing OMMAC Ltd with the opportunity to respond to Solicitation 22-7979 Tourism International Representation, UK & Ireland Market - OMMAC are very pleased to submit the enclosed proposal for the UK and Ireland market as referenced within the solicitation. OMMAC has been proud to represent Collier County on behalf of Naples, Marco Island and Everglades Convention and Visitor Bureau and its industry partners on a full time basis, exclusively in the UK and Ireland, and would be honoured to continue our association to provide our extended Trade, Consumer and Media Representation services. Pre pandemic, OMMAC delivered unparalleled success as a result of our focus on developing strong and effective Trade, Consumer, PR and third party affinity partnerships. This led to ground-breaking results for Florida’s Paradise Coast. OMMAC’s unique ability to influence market and programme development helped drive visitation numbers and room nights to new levels exceeding all other, non-drive international market arrivals. During the course of our tenure we have achieved 400% growth in average length of stay, contributing significantly to record economic impact levels for Collier County through increased visitor spending. In the past two years we recalibrated our focus to proactively communicate the destination’s creative articulation, ‘Only Paradise Will Do’ resulting in a doubling in value of our media reach in 2021. OMMAC strategy is fully aligned with the CVB’s core mission, vision and value while International market share growth ambitions have remained central to our in-market activities. Unique strategies targeting increased visibility of the destination across all available operator programmes and channels have been researched, targeted and implemented with meticulous detail. 1. COVER LETTER / MANAGEMENT SUMMARY ORIGINAL MARKETING MANAGEMENT & COMMUNICATIONS 7.C.a Packet Pg. 211 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 6 We have done this by stimulating key decision-makers to invest in positioning the destination at the forefront of their programme development channels. By leveraging our extensive relationships and implementing bespoke marketing solutions with major UK operators and partners selling and promoting the USA and Florida, OMMAC has ensured that Florida’s Paradise Coast outperforms all other core non-gateway Florida beach destinations. It is ranked by leading operators in the top four Florida destinations following Central Florida, Miami and Tampa/ St Pete gateways - a landmark achievement for Collier County. This success has been achieved against a highly complex and competitive backdrop and can be credited to OMMAC’s unique credentials and robust strategies. Our long-standing partner relationships and deep understanding of our markets are how we achieve outstanding results, while delivering a return on investment that exceeds expectation. OMMAC is proud to have achieved significant market penetration for Florida’s Paradise Coast ahead of its leading competitor destinations, without the benefit of direct airlift from our market feeding Collier County’s nearest international gateway, Regional Southwest Airport. In a post-Covid world, we remain positive in the belief that we can influence key operators to consider a radical change to this position and achieve a breakthrough for the destination by delivering direct air service. Ethos and Philosophy, We respect the importance Collier County place on selecting their international representation; trust, reliability and diplomacy are clearly central to your requirements. OMMAC’s ethos and philosophy are built on these foundations. We are regarded as one of the most respected agencies in the UK and Ireland - our integrity and reputation are unimpeachable. We know that we can deliver service of the highest quality to match your vision of being the best destination in the world. We are able to build on our successes to date and will protect and grow your highly respected brand and unique value proposition. Growth OMMMAC delivers breakthrough growth on an annual basis by driving innovative and collaborative partnerships with a range of trade partners, luxury brands and affinity marketing programs. We are driven to maximise the value and reach of our services in every aspect and are delighted to maintain a ground-breaking strategic alliance with multi-award winning and leading UK integrated and digital agency, Black Diamond adding considerable value to OMMAC’s service delivery. 1. COVER LETTER / MANAGEMENT SUMMARY 7.C.a Packet Pg. 212 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 7 Vision To reinforce OMMAC’s ethos and philosophy we will deliver our representation services at C-level daily with the dedicated attention of the core OMMAC team led by Managing Director, Oonagh McCullagh. Oonagh has invested thirty five years of specialist knowledge working directly with Florida State, County and City CVBs. She places her personal pride at the forefront of delivering OMMAC’s service standards and is energised by the prospect of continuing her long-standing partnership with Florida’s Paradise Coast, this special destination she passionately loves and holds dear to her heart. Again, thank you for considering our bid. Sincerely, Oonagh McCullagh-Boyle Managing Director T: + 44-7802-420 750 | oonagh@ommac.co.uk | 1. COVER LETTER / MANAGEMENT SUMMARY 7.C.a Packet Pg. 213 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 8 PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 2 We pride ourselves on crafting innovative trade and media strategies - that encompass current digital, content and social thinking to drive increased room nights 7.C.a Packet Pg. 214 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 9 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 2.A DESCRIBE YOUR PHILOSOPHY ON TARGETING VARIOUS TOUR OPERATORS, TRAVEL AGENTS AND JOURNALISTS WITH TO PROMOTE SUCH ACTIVITIES AS CUISINE, GOLF, WEDDINGS, ECO-TOURISM, FISHING, BEACH AND WATER ACTIVITIES AND OTHER MAJOR TARGET MARKET SEGMENTS OF LEISURE TRAVEL, GROUP MEETINGS AND SPORTS EVENTS. TRADE, MEDIA AND INTEGRATED MARKETING - PHILOSOPHY OMMAC passionately believes in achieving exceptional results for Florida’s Paradise Coast by fully aligning our strategies and programmes with the destination’s mission, vision and values. Post pandemic, as the industry emerges from its worst two years on record, everyone, trade, consumer and media organisations are recalibrating and adjusting staffing levels while rebuilding and investing in their delivery mechanisms and platforms. We identify this time as a unique opportunity to maximise on the positive messaging and sentiment that emanated from Florida’s Paradise Coast during the pandemic. While UK & Ireland (UK&I) travellers were severely restricted, Naples Marco Island and Everglades successfully navigated the challenging and ever evolving conditions, staying in line with visitor sentiment and mindshare by conveying its single core message, ‘when you’re ready to travel again, Only Paradise Will Do’. Against the backdrop of increased competition from global destinations, OMMAC will differentiate Paradise Coast’s offerings through adherence to the destination’s Unique Value Proposition. Knowing we have an unassailable starting point to best promote the destination in the face of increased competition is formal reassurance for our trade and media partners who seek to invest their marketing spend wisely. From that solid foundation, OMMAC will lead the creation of new dynamic and fully integrated partnerships and campaigns, that are fully leveraged by co-op funding to extend the reach of the CVB’s spend, maximise budget and significantly increase visibility across multiple channels. We will place our expertise and high-level relationships with industry leaders, key influencers and decision makers at the heart of our philosophy. We will invest our time to influence operator programme development and create innovative and inspirational campaigns focused on Florida’s Paradise Coast approved key market segments and activities including: cuisine; golf; weddings; eco-tourism; beach and water activities - leisure travel, group meetings and sports events with a particular emphasis on Luxury and its many sub-segments. Our efforts and focus on developing strong and effective fully integrated Trade, Consumer PR and third-party brand partnerships has led to ground-breaking results for Paradise Coast, of which we’re proud. Through pro- active research - we are driven to achieve, break new ground and barriers and negotiate premier positioning in all campaigns ensuring Naples Marco Island and Everglades are elevated and featured top of mind with consumers and trade alike. 7.C.a Packet Pg. 215 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 10 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS COMPETITIVE STRENGTHS - PHILOSOPHY OMMAC’s expertise lies in producing visionary, highly leveraged and fully researched travel and tourism marketing development programmes that achieve outstanding results – we will seek to capitalise on this core strength to exceed pre-pandemic awareness, visitation growth and room night goals on behalf of Florida’s Paradise Coast. We recognise the importance of being at the forefront of evolving consumer trends as travellers make more conscientious choices toward responsible and sustainable travel - OMMAC will work proactively and compassionately with our trade and media communities to ensure Florida’s Paradise Coast environmental and community messaging is positioned front and centre throughout. Our agency structure and C-level leadership is uniquely nimble, agile and readily adaptable to market change and flux ensuring sector-leading results for Florida’s Paradise Coast We pride ourselves on crafting innovative trade and media strategies that encompass current digital content and social thinking to drive increased room nights targeting growth exceeding 2019 levels. Through winning teamwork, we work collaboratively and cross-discipline to layer campaigns and communications to the traveller, pushing inspirational messaging and a powerful call-to-action that drives booking conversion. We deliver award-winning, creative and fully leveraged co-op programme strategies that incorporate globally recognised brands, elevating awareness of Florida’s Paradise Coast while amplifying budget spend and reach. We have an unrivalled network of contacts spanning key trade and media sectors in the UK, Ireland and Internationally, to which we will promote messaging and strategies focusing on communications, luxury training, LGBTQ community programmes, Fams, Sales Missions and dynamic outreach. Our experience, research and results validate that we can positively change travel intent and desire by subjecting travellers to three or more campaigns or touchpoints – central to OMMAC’s core philosophy. Central to OMMAC’s operational DNA is our belief that all activity should be underwritten by one key philosophy: Research * Evaluate * Collaborate * Negotiate * Approve * Execute * Deliver * Report To illustrate, we recently negotiated, a fully integrated co-op campaign with BA Holidays, British Airways & Visit Florida, Nov-Dec 2021. From the outset, OMMAC led negotiations, managed the creative process and approval with the CVB against tight timeframes and deadlines, while reviewing the consumer journey with BA’s digital team to ensure the hotel partners were actively promoted as the call to action (see example creative, page 35). l Hotel bookings increased by 345% vs pre-campaign period and 24% post campaign l Naples Grande Beach Resort +64% vs pre-campaign l LaPlaya Beach and Golf Resort +71% vs pre-campaign l Hyatt House Naples 5th Avenue +100% vs pre-campaign 7.C.a Packet Pg. 216 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 11 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS MAJOR TARGET SEGMENTS LEISURE TRAVEL, GROUP MEETINGS AND SPORTS EVENTS - ACTIVITIES: CUISINE OMMAC will maximise on Visit Florida‘s culinary focus in its marketing outreach this year, given the Michelin Guide will be visiting Miami, Orlando and Tampa in 2022 into 2023. This will be the first time the cities have the opportunity to gain Michelin-star establishments. OMMAC have been in discussions with Visit Florida, UK office who confirmed that the ‘cuisine’ focus is not limited to the gateways and are interested to host trade and media over the coming year with an emphasis on culinary. This is a new venture for Visit Florida and research by Michelin revealed 71% of travellers would increase their spending if there was a Michelin-rated restaurant in-destination. Flagship Event with Partner Participation With the ever increasing consume interest in cuisine we will aim to gain exposure via a leading UK TV show - see page 31 for a previous project with leading UK Chef Tom Kerridge - Results: 5m views/$2.3m ROI/ over three years. OMMAC is already targeting Florida’s Paradise Coast’s food scene using the below themes: l Widely recognised farm-to-table/ fresh-off-the-boat- seafood l Locally sourced products are highlighted. l Outstanding food awards l Foodies will love fresh-off-the-dock seafood at waterfront cafes, alfresco dining l Sophisticated cuisine at five-star resorts and restaurants l Numerous locally-owned, independent restaurants l Known as the Stone Crab Capital of the World, Everglades City provides restaurants throughout Florida with this fresh delicacy from October to May, Florida’s official stone crab season GOLF During the pandemic Golf became the ‘hero sport’ with an increased interest of 5.2 million UK players double that from 2017. An additions study of BAME citizens in 2020 found a further 25% very interested take up the sport. OMMAC currently manages the relationship with IAGTO (International Association of Golf Tour Operators), based in London and we will aim to increase our activity over the coming three years. Flagship Event with Partner Participation OMMAC capitalised on the success of staging the IAGTO North America Convention(NAC) by creating a legacy event and tournament in 2017 - NAC Miami. We will again position the ‘NAC Golf Classic VIP Fam ’ as a spotlight event to be held in Florida’s Paradise Coast - pre or post the staging of the NAC in Tampa 2023. 7.C.a Packet Pg. 217 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 12 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS We have researched the opportunity with industry partners who have expressed a positive interest in supporting this exciting initiative – the destination will benefit from hosting in low season. The multiplier effect will inspire key international and domestic operators to feature extended offerings of Florida’s Paradise Coast in their programmes driving increased visitation to the destination’s resorts and 90 golf courses. WEDDINGS OMMAC will target niche operators and media with inspirational messaging and content across digital and social channels focusing on post pandemic backlog of delayed weddings and honeymoons. Flagship Programme with Partner Participation OMMAC will establish a booking incentive with the trade to drive conversion inspiring consumers to book they dream day / honeymoon in the best destination in the world because after all…‘Only Paradise Will Do’. ECO-TOURISM In the past two years while the world has been affected by the biggest ever drop in international arrivals, travellers have become highly conscious of the impact of their journeys and stays. Eco-tourism has become an important element of recovery for the sector. Travelling responsibly is about planning trips to enjoy the destination experience, while leaving a positive ecological footprint. According to Virtuoso, 80% of respondents said the pandemic has made them want to travel more responsibly in the future, 75% said travel should support local communities and economies, preserve destinations’ cultural heritage and protect the planet. A recent Expedia global report indicated 94% of travelers are willing to pay more to make a trip sustainable, while half will choose a less crowded destination to reduce effects of over-tourism. OMMAC action plan - build awareness of Paradise Coast as a world-leading sustainable destination and UNESCO World Heritage site By developing relevant KPIs, OMMAC will work to make eco-tourism and travel sustainability a priority for the UK & Ireland by: l Facilitating trade and media links to offerings and promotions with industry partners actively promoting the wide-open spaces of Paradise Coast, eco-tourism credentials and practices. l Drive deeper awareness of extensive eco-tour offerings in the Everglades, Ten Thousand Islands and beyond l Promote destination eco-tourism measures and achievements in all trade and media comms. l Integrate messaging promoting the destination’s ecological credentials to create a valid perception of excellence with trade and media. 7.C.a Packet Pg. 218 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 13 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS Flagship Event with Partner Participation Leading Luxury tour operator Audley Travel has recently launched a sustainable travel guide to help clients leave a positive impact when travelling. OMMAC will further develop our relationship with Audley to capitalise on this initiative by becoming one of the principal destinations within their guide to support their product offerings and encourage conversion. FISHING OMMAC will ensure fishing activities are included within overall messaging to trade and consumer highlighting the extensive on water/ by water activities including: kids fishing at the Pier to sports fishing tours, leisure boating and fishing. Flagship Event with Partner Participation OMMAC will collaborate with niche specialist operator Go Fishing Worldwide to research promotional opportunities for Paradise Coast and its extensive fishing offerings. BEACH AND WATER ACTIVITIES “When the sun is shining you simply can’t beat the beach” according to the Telegraph, April 2022. For the family market, Florida remains the top destination for USA visitors from the UK and Ireland. Post pandemic the search for Wide Open Spaces is greater - OMMAC believes there is a significant opportunity to inspire the imagination of family travellers by driving awareness of the wide ranging and unique opportunities that is the lifestyle of Florida’s Paradise Coast, both on the beach and on the water. Our recent facebook promotion revealed the target messaging Beach images received over 70% engagement – reiterating we should including the beach message of 30 miles of white sand beach, with the azure waters of the Gulf of Mexico are integral to all our narrative, storytelling and messaging. Tour operators and travel trade partners are reporting post pandemic that parents are seeking destinations that can offer a variety of activities while spending valuable time together as families – Florida’s Paradise Coast is an inspirational world class destination qualified to fulfil this demand. Flagship Event with Partner Participation The pristine beaches of Paradise Coast will be included on all the aforementioned Flagship Events. The above mentioned flagship events would all incorporate the beach messaging and an activation either on the beach or with one of the many tours on the water including but not limited to: Sunset Cruise; Shelling Tour; Dolphin Explorer tour and for a tradition just take the family to the Pier and let nature take its course. For the weddings and honeymoons, simply have dinner for two on the beach with white sand between your toes! 7.C.a Packet Pg. 219 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 14 GROUP MEETINGS Building on the success of our past procurement, planning, management and execution of the GTMC (Association of Travel Management Companies) Annual Convention and IAGTO North America Convention, with the approval of the CVB, OMMAC propose to host a travel industry C-level group meeting in collaboration with Innovation Hotel. Flagship Event with Partner Participation We have identified various target groups, such as key travel industry stakeholders responsible for driving tourism visistation to south west Florida, including airlines, tour operators and OTAs from various European source markets - UK & Ireland, Germany, France and Scandinavia. The objective of the event, which will converge in Naples Innovation Hotel, will be to provide an inspirational platform to share best practice and a life-changing educational opportunity to influence visitation and economic growth, positioning Florida’s Paradise Coast as the number one destination for travel in the US. To maximise exposure of the event, we would partner with a leading trade publication to cover the event and feature both the destination, creative environment and visionary facilities represented by Innovation Hotel’s unique environment. OMMAC would aim to extend the value and reach of the meeting by including pay to play sponsorship opportunities for CVB partners to benefit from networking and participation. SPORT EVENTS OMMAC will further develop its sport event strategy to incorporate the destinations state-of the-art Paradise Coast Sports Complex into our messaging and outreach and identify how best to maximise reach into the UK and Ireland market and build on the success of last year’s partnership with Kent County Cricket. In 2021, we successful developed and executed a highly-targeted consumer promotion with Kent County Cricket in 2021 communicating their membership audience using direct mail, digital, print and OOH media featuring Paradise Coast ‘Only Paradise Will Do’ video with competition call to action – the inspirational content included a tour operator call to action to maximise conversion. Media Promotion - Sky Sports Golf OMMAC will work with SkySports to create inspirational content and a far reaching consumer promotion, featuring trade-operator call to action, on one of the pro golf events hosted at Tiburon - LPGA - CME Group Tour Championship, PGA Champions Tour Chubb Classic or QBE Shootout held at Tiburon. 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 220 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 15 PUBLIC RELATIONS AND SOCIAL MEDIA OMMAC integrate PR and Social Media messaging with all trade activities and outreach. During the pandemic, the OMMAC team in alignment with the CVB team, streamlined its in-market communication strategy to focus around the destination’s core messaging of the ‘Paradise Pledge’ and ‘Only Paradise Will Do’ creative articulations. In 2021, we focused our attention on media outreach during this difficult time and as result doubled the media value coverage for Florida’s Paradise Coast - a significant achievement given the backdrop of US border closure: 2020 2021 44 placements 55 placements 12,651,826 11,299,407 $150,000 $305,000 Our creative pitching and ideas are fully aligned with all ‘flagship events with partner participation’ (as highlighted in the Trade and Integrated Marketing section) to maximise coverage, reach and ROI focused around key activities: cuisine, golf, weddings, eco-tourism, fishing, beach and water activities and the major target market segments of leisure travel, group meetings and sports events. We recognise the importance of running an effective and efficient press office. From media monitoring and responding to enquiries, to writing press releases and nurturing relationships, the team prides themselves on securing editorial placements across high synergy consumer and trade publications. We have a strong database of 900+ travel and lifestyle journalists and influencers and hold regular meetings with new and existing contacts to ensure we’re kept front-of-mind for different opportunities. The PR team adapts and evolves to ensure they not only understand traditional media sources, but also the digital world and all new media sources it presents. THE SUNDAY MIRROR - example coverage May 2021 l Reach - 300,280 l Value - $45,785 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS SM1 SUNDAY 02.05.2021 SUNDAY MIRROR 55mirror.co.uk For holidays in the new normal... Buck House garden tours Have a wander around Her Majesty The Queen’s garden this summer. From July to September, the tranquil grounds of Buckingham Palace will be open for exploration on a self- guided tour for the very first time. The route will take you along the 511ft herbaceous border, featuring plane trees planted by Queen Victoria and Prince Albert in the 19th century. You’ll wander along the 3.5 acre lake with its own island and beehives, and see the glorious rose garden and summer house. Despite it being in the centre of London, the garden is home to a huge array of plants with 1,000 trees, including the national collection of mulberry trees, and 320 varieties of wildflowers and grasses. On weekends in May, you can discover the garden’s history and highlights on a guided tour, and wander its meadows carpeted with primroses and bluebells.Buckingham Palace Garden Guided Tours (until May 16), £21.50. Spring Tours (May 21-June 20), £47.50. Garden visits (July 9-Sept 19), £16.50. More info at rct.uk. email traveldesk@reachplc.comtwitter @MirrorTravel @TravelEdNigel @marjorieyue @JaneMemmler @LissamanVicky online mirror.co.uk/travelEXPLORE Dreaming of... BY NIGEL THOMPSON Nature smiles benevolently on Florida’s sunshine-drenched Paradise Coast. Thirty miles of pristine Gulf of Mexico beaches await, along with wildlife-rich areas of expansive estuaries, mangroves, cypress swamps and forests.While it’s a world away from the theme park crowds of Orlando and the busy buzz of Miami, it still offers quality hotels, fine restaurants and cafes, designer boutiques and art galleries.Naples is the main town on the coast, oozing subtropical sophistication and access to key attractions such as its botanical garden, zoo and Caribbean gardens plus numerous golf courses and watersports options, both on and under the warm blue seas. No visit is complete without nailing that essential gorgeous photo of 1,000ft long Naples Pier at sunset. Watch those likes rack up on your social media feed.Also, right on the doorstep, you’ll find an international treasure – the 2,340 square miles Everglades National Park.This Unesco world heritage site is a remarkable, mysterious wetland ecosystem which is home to rare and endangered species such as American crocodiles, the elusive Florida panther (there’s a rescued one in the zoo) and slow-moving, curious manatees. Tours are available by foot, kayak or airboat (nps.gov/ever/index.htm). Marco Island is the largest of the coast’s Ten Thousand Islands, which are fringed with mangrove-lined estuaries, and two bridges allow traffic on and off.Here you’ll find your upscale Paradise Coast base, the four-star JW Marriott Marco Island Beach Resort.Like the pier, it is perfectly positioned for those fabled Floridian sunsets and offers guests a Mediterranean vibe with a sea view from every room. For diners there are 10 options, including plenty of sea to see at Quinn’s on the Beach, showcasing Caribbean-influenced cuisine and live entertainment.Kane Tiki Bar & Grill also fronts the shore, with Polynesian-inspired dishes.Newly opened 10K Alley is an “industrial” gastropub and sports games venue that offers family fun during the day, switching to adult-centred nightlife after dark, with more than 60 Florida-brewed craft beers, barrel-aged bourbons and decadent milkshakes.Two pools boast waterslides and cabanas, with an adults-only sanctu-ary featuring an outdoor terrace with a private beach, pool, cocktail bar and, of course, those Gulf views.If you’ve found Paradise in Florida stone crab season – mid-October to May – it’s hard to avoid the sweet, buttery and meaty crab claws, with the local catch celebrated at festivals and special events in restaurants throughout the Naples area.Stone crabs can regenerate their claws every one to two years, so usually only one claw of a fixed size can be harvested and the crustaceans are released back to the fisheries to regrow it.Tempted? Of course you are! So when can you go? Travel from the UK to America could resume as early as May 17, but we think it’s more likely to be late June.Either way, those sensational sunsets will be waiting... Florida BOOK ITRooms at the JW Marriott Marco Island Beach Resort in Marco Island, Florida, start at £182 a night, room-only. marriott.com/hotels/travel/mrkfl-jw-marriott-marco-island-beach-resortMORE INFOparadisecoast.com CAT CALLSee theFloridapanther atNaples Zoo HOT SHOTThe NaplesBeach Hotel and GolfClub’s newcourse HEAVENLYA TenThousandIslandsbeach OAR TOURKayakaround theEvergladesNationalPark GOLDENTIMEThe sunsetat NaplesPier ‘‘You are perfectly positioned for those fabled Floridian sunsets AMAZINGVIEWSRooms atthe JWMarriott PARADISEJW Marriottat MarcoIsland Do you know where in the world this body of water is? It’s in the mountains near a small resort town which is home to a famous sporting venue.If you do know the place, you could win three superb DK travel guide books worth up to £19.99 each. Enter our May monthly mystery travel picture competition at mirror.co.uk/travel where you’ll find cryptic clues to help you. Where in the world is this?MarcoislandMarcoisland MiamiMiami Gulf ofMexico Everglades FLORIDAFLORIDA NAPLESNAPLES 7.C.a Packet Pg. 221 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 16 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS To aid Florida’s Paradise Coast in maximising media exposure and fostering awareness of the destination we will: l Create and implement a PR strategy underpinned by CVB’s key pillars l Proactively pitch Florida’s Paradise Coast’s news and creative ideas for placement in high synergy print, online and social media l Proactively pitch in alignment with all ‘flagship events with partner participation’ l Draft and sell-in press releases to 900+ key media contacts in the UK & Ireland l Monitor all national weekend newspapers and relevant travel and lifestyle magazines to stay on top of key travel writers and trends l Follow and report on relevant US trends within the UK & Ireland markets l Hold regular meetings with writers and editors - per annum we host over 150 one-on-one meetings across print, online and social media platforms l Identify and facilitate collaborations with well-known personalities and influencers l Respond to enquiries from media and partners with relevant, factual information on Florida’s Paradise Coast l Share collateral and digital assets with journalists and influencers when requested l Respond to TravMedia and forward feature requests in a timely manner l Identify profile opportunities and coordinate media briefings and interviews as needed l Evaluate and share relevant media trip opportunities l Identify new opportunities with new and non-traditional media outlets such as podcasts, content creators and key opinion leaders (KOL) l Provide crisis management if and where required TARGET MEDIA SOCIAL MEDIA STRATEGY Alongside the UK Facebook and Twitter accounts we will expand into new social media avenues such as TikTok and Instagram to further take advantage of the destination’s incredible visual assets. Instagram and TikTok are fast becoming key platforms for the Travel world, as they so easily and succinctly show key messaging through imagery and video content. OMMAC initiated and completed a successful Facebook campaign in 2021 to drive awareness for Florida’s Paradise Coast in anticipation of US Border reopening. See next page for full details 7.C.a Packet Pg. 222 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 17 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS Key Objectives - drive awareness and likes l Reach - 300K users l Impressions - 1.6m l Page Likes - 8,721 l CTR - 1.53% (vs FB benchmarks 0.5-1%) Audience l 3 key audiences identified - Millennial adventurers, Family and Post-family l Post-family - highest engagement at 2% CTR Standouts l Beach image performed strongest, achieving 70% of clicks and likes l Wide open spaces - good traction around 25% l Beach themed messaging - strongest driver of engagement Key learnings & future engagement strategy l Messaging to prominently feature beach FLORIDA’S PARADISE COAST FACEBOOK CAMPAIGN UK & IRELAND JUNE-AUGUST 2021 7.C.a Packet Pg. 223 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 18 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS MARKET KNOWLEDGE Social Media In the UK l There are 51.15 million Facebook users in UK, accounting for a 56% market share more than double that of Twitter. Individuals aged 25 to 34 years made up the largest group of Facebook users by age. l In 2021 TikTok viewing grew even more rapidly than YouTube, reaching 31% of adult internet users in the UK . In addition, the proportion of online 15+ adults using TikTok to watch short videos increased from 5% in Q1 2020 to 16% in Q1 2021. l Instagram had around 28.81 million users in 2021 the UK. The largest share of Instagram users were individuals aged between 25 and 34 years old, at 30.9 percent. l YouTube remained the most popular user generated online video service, with people spending an estimated 41 minutes per day viewing YouTube videos in 2020. In Q1 2021, the total number of YouTube videos viewed by UK online adults was 22% higher than in Q1 2020. YouTube reached 96% of UK internet users aged 18+ in 2021. Strength of Social Media in Travel Social media usage continues to rise with over 78% of the UK population (source: We Are Social) actively using channels. Plus, over 1,500 UK marketers stated that it would be their number 1 channel in 2022 (source: Hubspot) occupying the top spot for the first time in the history of the survey. UK Decision Factors Social media is a key channel for driving the audience through the marketing funnel. Data from Dunnhumby shows over 73% of 24-44 year olds use either ‘research from online travel sites’ or ‘peer recommendations’ as a deciding factor in travel. Social media can be utilised as an effective tool to drive peer recommendations through engagement and provide informing content from travel hubs. 7.C.a Packet Pg. 224 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 19 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS Role of Social Media in the Marketing Mix Social media provides authentic and inspiring content to the core audiences at the key stages of ‘interest’ and ‘consideration’. It provides a marketing channel to gain maximum awareness to key interested audiences as well as the unique opportunity to build meaningful relationships and strengthen brand consideration. Social Media Strategy and Objectives Increase interest in Florida’s Paradise Coast as a travel destination full of inspiring travel opportunities with beach & water activities, nature, eco-tourism, cuisine, culture & weddings. These activities will bring opportunity and future possibility to inbound tourism in the longer term. Delivering Through Social Media Within the six key content pillars of social media, by focusing content (organic/paid) around Entertain / Inspire, Florida’s Paradise Coast can maximise awareness growth of their messaging. Complimenting this content with Informative posts follows up on the awareness and focusses engagement around shares and clicks to learn more. 7.C.a Packet Pg. 225 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 20 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS MEDIA OVERVIEW HIGHLIGHTS BROADCAST & NEW MEDIA The pandemic caused an acceleration in existing viewing trends as people spent more time watching on-demand services: l Total viewing of audio-visual content increased by 47 minutes to 5 hours 40 minutes per person per day in 2020 relative to 2019, with nearly all forms of video viewing increasing year on year as we invested more time in TV than ever before. l Covid-19 restrictions were the main drivers for this, with viewing trends largely mirroring increased time spent at home during national lockdowns. This also contributed to the UK’s public service broadcasters seeing some of their highest TV viewing shares for five years. l The highest growth was to video-on-demand (VoD) services, which continued to increase their share of total viewing with 63% of households holding a subscription to one or more services. Market-leaders Netflix continue to stay on top with the highest growth. l YouTube remained the most popular user-generated online video service, with people spending an estimated 41 minutes per day viewing videos. In Q1 2021, the total number of YouTube videos viewed by UK online adults was 22% higher than in Q1 2020. l People in the UK have diversified their viewing with new types of services such as TikTok, for which viewing grew even more rapidly than YouTube, reaching 31% of adult internet users in the UK as of March 2021. l 2020 was a landmark year for SVoD, and an important time for BVoD services set to continue in 2021 l The take-up of ultrafast broadband, homes connecting their TV set to the internet and the launch of new services led to growth in on-demand video viewing. l Original programming is proving the biggest draw for streaming services, and SVoD providers are continuing to increase their content spend and boost the volume of originals and exclusives available on their services. l Broadcaster VoD (BVoD) catalogues lack the overall scale of SVoD offerings, but they continue to be the main destination for UK programming. l PSBs are taking more ambitious steps to reposition their businesses for an online-first future by making more library content available, and commissioning new programming with younger, digital audiences in mind. l Broadcasters and producers experienced significant difficulties in creating new original content because of Covid-19 restrictions 7.C.a Packet Pg. 226 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 21 l TV content investment has been hit hard by the pandemic, with Public Service Broadcaster (PSB) spend on original productions falling by 18% in 2020. Non-PSB channels were also affected by this, as cancelled sporting events reduced total programming spend in this sector. l Strong demand from international TV broadcasters and SVoD providers, together with continuing commissions from PSBs, indicates that the sector is well placed to recover. Source: OFCOM Media Nations Report 2021 Conclusion l Almost everyone in the UK has access to television, but the TV Statistics UK have shown us that Brits prefer streaming services over traditional media channels. l Guilty of binge-watching TV shows due to the volume, value and ease of access, the most prominent content platforms are working hard to constantly deliver new content. l The UK television industry is finding new ways to increase the rate of traditional media consumption and give their audiences a reason to continue to consume media in this way. Podcasts Research from Radio Joint Audience Research (RAJAR), the UK radio and audio measurement company, showed that the popularity of podcasts is growing: 11.3 million people in Britain now listen to podcasts every week, listening to 7 hours on average per week. Podcasts are the fastest growing medium in the UK, with an expected global advertising revenue of $1.6bn by 2022 (WARC). Statista, May 2020, carried out a survey showing that in recent months have found that listeners 26- 35 years have increased to 38% whilst those 55+ have increased to 12%. The growing popularity of podcasts presents new opportunities to engage with attentive and loyal audiences. May 2020 was the biggest month ever for the search term ‘podcast’ on google, whilst travel podcast genre is having its moment as the UK seeks armchair escapism - travel podcast listens are up 29% thanks to Covid-19. 76% of listeners say that they have acted on a brand message within a podcast (Midas spring 2020), which may be in part due to the strong brand recall generated through listening to podcasts (4x better than scroll, pop-up and static ads, according to Midroll). Influencers During 2021 many influencers have been forced to adapt their marketing techniques and channels, and in some cases hone-in and specialise on a particular niche or theme. Lockdown may well have worked in their favour as they’ve been relatively empowered by the UK consumer - leading the way with positivity and offering everything 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 227 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 22 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS from escapism to infotainment. With internet users spending more time on social, it’s no surprise that influencer collaborations had 57% more reach and impact in 2020 compared to 2019 (Source: Marketing Drive). With the arrival of new channels, such as Tik Tok, and new tools, such as IG Reels, influencers now have an even greater chance to build and connect with their community. When compared to TV ads, influencer marketing is 277% more emotionally intense and 87% more memorable. The reason is that influencer marketing is not perceived as an interruption of content. Rather, it is the destination - these are the users who people already enjoy watching on the platform. Influencer marketing trends for 2022 are: l Create Culture. Don’t Just Be a Part of It. Culture is no longer something you can plan for on a calendar. So as audience-first trends bubble up across social media, brands need to embrace these cultural catalysts, rather than trying to forcefully wedge PR moments into the digital space. l Don’t be a bandwagon brand. Consumers are more likely to shop with brands that make an impact. Purpose is no longer enough; brands must now do something. Impact is now what measurably shifts attitudes and amplifies sales accordingly. l Inclusive Influencer equals better results. 38& of consumers are more likely to trust brands that cast diverse people in their ads. Equality matters to consumers, but brands need to do more than fill quotas through diverse casting or attempt to appear demographically diverse during so-called key times. l Experience is the new e-comm. Consumers want products and experiences - and not necessarily in that order. Looking forward to 2022, ecommerce is increasingly driven by experience and entertainment-led influence marketing. Consumers are more likely to act when brands provide an experience - taking them on a journey - that goes beyond a static post. l The Sleeping Giant That is B2B Influence. In B2B, long-term engagement is equally important, as is relationship-building. Myopic, transactional posts do not work well, as your aim is to command authority and engender respect, both of which take time. l Influence goes Metaverse. Facebook, now Meta, has put all its chips behind VR, AR and cryptocurrencies. Although the plans for the metaverse will not be fully realised for at least 5 to 10 years, consumers are already gravitating towards the technological suite that underpins the concept. According to Mark Zuckerberg, the metaverse means transitioning away from consumer content to being right in the middle of it. Instead of watching influencer videos on Instagram, for example, consumers will be able to interact with anyone streaming in the metaverse. l Think system, not silos. When you combine paid and earned influence, you increase the likelihood for returns on long-term earned campaigns from roughly 50% to nearly 85%. By integrating with paid media, for example, testing against traditional ads, we can unpack how influencer-led creatives impact the bottom line. 7.C.a Packet Pg. 228 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 23 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 2.B HOW DOES YOUR COMPANY INTEND TO MEET EACH OF THE COUNTY’S REQUIREMENTS IDENTIFIED IN THE RFP’S DETAILED SCOPE OF WORK? DETAILED SCOPE OF WORK - SERVICES REQUIRED 2.B.1 DEVELOP AN ANNUAL DESTINATION MARKETING PLAN THAT IS IMPLEMENTED MONTHLY FOR ALL SERVICES COVERED UNDER THE AGREEMENT. OMMAC will work closely with the CVB team to develop an annual destination marketing plan in order to meet exactly the goals and objectives of Collier County. Once the plan is approved OMMAC will execute the activity accordingly for all the services covered under the agreement 2.B.2 COORDINATION OF PUBLIC RELATIONS EFFORTS WITH IN-COUNTRY MEDIA. OMMAC will plan and coordinate a full Public Relations campaign in consultation with the CVB Public Relations team. See details earlier within section 2.A: PUBLIC RELATIONS AND SOCIAL MEDIA. We subscribe to a number of tools and services that enable us to effectively monitor press coverage/results/trends including: Weekend Newspaper Monitoring, Gorkana Monitoring, NLA License and Roxhill Database. 2.B.3 MANAGE SOCIAL MEDIA SERVICES RELATED TO IN-COUNTRY COMMUNICATIONS WITH TRADE, MEDIA AND CONSUMERS. OMMAC will manage a robust social media platform for communications with trade, media and consumer. Details are included earlier within section 2.A: PUBLIC RELATIONS AND SOCIAL MEDIA. 2.B.4 PROVIDE A DEDICATED PHONE, FAX AND E-MAIL ADDRESS FOR THE NAPLES, MARCO ISLAND, EVERGLADES CVB. OMMAC will act as an extension of Florida’s Paradise Coast and position the UK office as the first port of call for any general, trade and media enquiries. OMMAC has and will continue to provide dedicated telephone, fax and email assistance as the designated in-market representative. 2.B. 5 TRANSLATION SERVICES AS NEEDED OR REQUIRED. OMMAC will provide full translation service as required. The UK and Ireland Market do not require translation service. Should the CVB require additional support in France or Scandinavia market we can assist with translation accordingly. 7.C.a Packet Pg. 229 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 24 2.B. 6 CONTRACT AND MAINTAIN STORAGE OF PROMOTION MATERIALS AND DISTRIBUTION SERVICES AS NECESSARY. OMMAC currently contracts with BH&P Mailing House UK, and utilizes their services for Florida’s Paradise Coast – this is a very efficient and cost effective method of storage and distribution of literature and materials. Visit Florida and a number of other Florida regions also work with BH&P as a result we are again able to share cost when shipping to the same/shared events e.g. Visit USA Road show. OMMAC maintains a full inventory of all literature and materials requesting additional supplies as required. 2.B. 7 MONTHLY REPORTS WILL BE SUBMITTED TO THE CVB BY THE 10TH OF THE FOLLOWING MONTH, OUTLINING ACTIVITIES PER COUNTRY WITH FUTURE ACTIVITY PROJECTIONS AND MARKET OVERVIEWS. OMMAC will submit a monthly report to the CVB by the 10th of the following month. Each report will include the following: l Market Intelligence overviews, including economic situation l Consumer trends l Trave trade trends l General summary of activities l Summary of top-line activities with recap on previous month events/tradeshows l Future activity projections l Public relations and social media summary with media ad equivalency value, social media metrics l Update of all media and tour operators contacted with the outcome of meeting l Track and report all co-op marketing programmes with the name of companies, trade and/or consumer project, industry partner contributions, activity, timeline, results, ROI, number of impressions/ reac. l Trade and consumer fulfilment numbers and outcome l Track and report FAM status updates for both Trade and Media 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 230 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 25 2.B. 8 TRAVEL TRADE ACTIVITIES: THE FOLLOWING ARE TRAVEL TRADE MARKETING ACTIVITIES WHICH THE SUCCESSFUL FIRM WILL PERFORM: a. PARTICIPATION IN TRADE AND CONSUMER TRADE SHOWS & EVENTS IN COUNTRY, SURROUNDING AREAS AND IN THE US AS NECESSARY. OMMAC evaluate all trade and consumer shows and events according to budget and scope and keep informed of any relevant opportunities. OMMAC research, plan, negotiate, after CVB approval, secure and execute a number of events and shows: l UK and Ireland/Europe: including WTM and Brand USA Travel Week and ILTM, France (for global markets). l As mentioned previously OMMAC will cover events in France, Scandinavia – as required at no additional fee to the CVB. l OMMAC will participate and represent the CVB in US held trade shows including: IPW, Florida Huddle and IAGTO (NAC). l Plus various Visit USA trade shows/events. b. REGULAR COMMUNICATION AND DESTINATION UPDATES TO TOUR OPERATORS, TRAVEL AGENTS AND MEDIA. OMMAC will communicate regularly on a daily and weekly basis to our core trade and media contacts via all channels including social media. Additionally we will create a bespoke quarterly updated digital e-newsletter dedicated to focus on key inspirational messaging to drive awareness and encourage conversion of bookings to Florida’s Paradise Coast. Designed and branded in CVB corporate identity and distributed via Hubspot, leading CRM platform for audience segmentation and improved understanding of open rates. Trade: We will utilise our extensive highly targeted database of 5,000 front line selling agents from travel agent / tour operator and OTAs in UK and Ireland. Additionally we will utilise established trade distribution specialists to reach a further 10,000 selling agents assuring our messaging reaches the widest possible audience within the post covid industry landscape. 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 231 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 26 Media: OMMAC work closely in partnership with Black Diamond who’s offices are located in a prime central London position from which to easily visit and meet with media. On average, we host 150 1-to-1 media meetings a year across print, online and social media platforms. This face-time with media allows us to forge long lasting relationships with journalists and successfully pitch content for ongoing features. These meetings are also opportunities to discuss forthcoming projects or announcements coming from the editorial teams. We have extensive relationships throughout the UK & Ireland media including national newspapers, travel publications and glossy magazines. Owing to the constantly changing media landscape, we strives to maintain ongoing relationships with non-traditional media, such as influencers, and regional titles and broadcast contacts including podcasts. c. ORGANIZE, CONDUCT, OR PARTICIPATE IN TRAVEL TRADE AND MEDIA FAMILIARIZATION TRIPS TO AND WITHIN SOUTHWEST FLORIDA. OMMAC has extensive experience in hosting all levels of trade and media FAMs, from VIP-level trips to call centre FAMs as well as organising and planning individual and co-op fams with Visit Florida and Brand USA including the trade MegaFam. Through FAMs, we can target a large and influential segment of the industry and media such as the successful ‘Race to Paradise Coast’ VIP Fam we developed, managed, activated and attended. We will capitalize on US trade events such as IPW / IAGTO NAC/ Florida Huddle by targeting pre and post fam opportunities to Florida’s Paradise Coast. Additionally we will work with our key gateways including Orlando/ Kissimmee/Miami, Tampa and feeder destinations including NY and Boston to capitalize on audience and maximise budget. In alignment with CVB metrics we will aim to host one group fam per annum or as required by CVB. d. CONDUCT TRAVEL TRADE TRAINING AND SALES CALLS TO TOUR OPERATORS, AIRLINES, AND OTHER RELATED ORGANIZATIONS INCOUNTRY AND SURROUNDING AREAS. OMMAC will undertake extensive in-house, event training and virtual events for travel agents, tour operator agents, OTA’s, airlines and other related organisations. During the pandemic our trainings moved swiftly to virtual events with huge success on an average of 200 agents per training compared to average 50-60 in person events. We were able to highlight Paradise Coast key messaging of the ‘Paradise Pledge’ and focus on our welcome back to the destination with ‘Only Paradise Will Do’ videos and inspirational images. Moving forward we see a combination of both virtual and in person events. Virtual Travel Agents Training - 2021 Positive feedback - over 200 agent attended 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 232 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 27 Mogul Training Bespoke for Florida’s Paradise Coast UK & Ireland During the pandemic we developed our own training platform with Mogul – launching May 2022 - with agent incentives to complete the first module and encourage trade to use the platform as in information source. Designed with CVB branding, Mogul specialises in improving engagement and awareness within the travel industry, delivering effective online training on behalf of Florida’s Paradise Coast. The Mogul platform delivers a complete suite of online training and engagement tools using the latest principles in e-learning - it ensures learners gain and retain knowledge in an enjoyable, engaging and more effective ways. See below Previously OMMAC had been instrumental is creating and establishing a premier position for Florida’s Paradise Coast within the Brand USA on-line training ‘USA Discovery Programme’. This covers multiple international markets globally we will monitor how best to utilise within the UK and Ireland markets moving forward. e. ASSIST THE CVB AND ITS U.S. BASED MARKETING PARTNERS AND AGENCIES WITH TRADE AND CONSUMER PROMOTIONS. OMMAC work closely with the CVB and its marketing partners to create promotions that are focused and targeted on the key message of raising awareness, driving additional room nights into Collier County and increased length of stay. OMMAC seeks approval on all activity and targets the appropriate partners to fit with the audience profile. OMMAC has been instrumental in creating a platform of far reaching consumer and trade promotions. This activity is fully integrated into the overall marketing mix channels by adding value to advertising, PR, trade incentives etc. Trade promotions are on-going from small booking incentives with tour operator partners /OTAs to larger special interest promotions. A recent example of an integrated consumer promotion was in 2021 with Kent County Cricket (England’s largest cricket association) in partnership with tour operator Travelplanners and featuring Naples Grand Beach Resort - included multiple consumer touchpoints: print, digital, social, OOH and direct mail. 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 233 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 28 f. ASSIST WITH THE INTERNATIONAL TOURISM MARKETING PROMOTIONS AND ADVERTISING RELATED ACTIVITIES TO MAXIMIZE THE CVB BUDGET. OMMAC leverages relationships with all key suppliers in market, tour operators/ OTAs/ airlines/ agents and associations such as Visit Florida and Brand USA. OMMAC’s relationships and negotiating skills are focused on maximising budget to a targeted audience across multiple distribution channels. All our activity is on a co-op basis to effectively double or treble the budget. We work closely with Paradise Advertising, to ensure anglicised versions on creative for this market and to manage and maximise budget outreach. g. FULFILLMENT OF INQUIRIES FOR CVB PUBLICATIONS/LITERATURE TO TRADE & CONSUMERS VIA BOTH FLORIDA BASED AND INCOUNTRY FULFILLMENT FACILITIES. OMMAC works with the fulfilment firm BH&P to manage the B2B and B2C distribution of literature enquiries on behalf of Florida’s Paradise Coast. All requests generate for the website are processed via OMMAC to the mail house. OMMAC manages the current participation of Naples, Marco Island, Everglades within the fulfilment of the Florida pack, a general Florida information pack for consumers requesting Florida information. This participation expands further reach to consumers with the CVB’s information in order to create awareness of the destination and generate future bookings. h. PRE-SCREEN AND FORWARD TRAVEL TRADE AND MEDIA LEADS TO THE CVB WHICH RESULT FROM ABOVE- MENTIONED ACTIVITIES. OMMAC responds to media inquiries and distributes promotional materials on a timely basis. We monitors all media inquiries and leads to ensure relevant, quality and positive opportunities are progressed. OMMAC’s policy is to respond to all media enquiries within two (2) hours of receipt so journalists always know our position and that a request is being actioned. In addition, OMMAC will follow up on all media meetings within a 24-hour period, and follow up on media FAM trips within a 48-hour period of the journalist returning home to the UK or Ireland. The above response time of two (2) hours also apply to promotional material distribution and image requests. Where images are requested, we will always attempt to maximise the connection and request the Florida’s Paradise Coast website/social are included in the feature. i. DEVELOP AND FULFILL REQUESTS FROM MEDIA AND ORGANIZE AND WORK WITH CVB IN-HOUSE PR TEAM ON FAMILIARIZATION TRIPS FOR JOURNALISTS. All media requests will be vetted by OMMAC and typically handled on a case-by-case basis, which will be mutually determined/ agreed by CVB. See additional details under 2.B.8.c. 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 234 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 29 j. MAINTAIN CLOSE WORKING RELATIONSHIPS WITH VISIT FLORIDA, BRAND USA AND OTHER TOURISM INDUSTRY ASSOCIATIONS, INCLUDING VISIT USA ORGANIZATIONS. We sit on the partner members group for Visit Florida (UK office). OMMAC work closely with Brand USA in the UK and Ireland plus the Visit USA Association in the UK & Ireland and the Visit USA Committee in Ireland. OMMAC manages the membership of IAGTO (International Association of Golf Tour Operators). OMMAC researches additional member associations appropriate for the CVB on an annual basis. We review and recommend on the merits and benefits of the associations then based on CVB budget we allocate appropriately. OMMAC have been member of ABTA (Association of British travel Agents), AITO (Association of Independent Tour Operators). ITT (Institute of Travel & Tourism) and GBTA (Guild of British Travel Writers). OMMAC is a member of the Financial Times Non-Executive Directors’ Club which provides senior executive level management networking opportunities. The CVB is able to benefit from this association free of charge k. CREATE AND MAINTAIN AN UP-TO-DATE COUNTRY BY COUNTRY TRADE, MEDIA, AND CONSUMER DATABASE FOR PERIODIC DISTRIBUTION OF DESTINATION INFORMATION. OMMAC maintains a detailed database, which covers a wide range of UK and Ireland tour operators from mainstream to specialists. We work to ensure that the database is current and provides a reliable reference point at any time. We will utilise our extensive highly targeted database of 5,000 front line selling agents from travel agent / tour operator and OTAs in UK and Ireland. Additionally, we will utilise established trade distribution specialists to reach a further 10,000 selling agents assuring our messaging reaches the widest possible audience within the post covid industry landscape. We maintain an active media database and subscribe to a number of specialist services to enable us to effectively monitor press. OMMAC maintain a media and influencer database of 900+ active contacts. Our consumer database is maintained by fully-compliant mailing house BH&P. OMMAC oversee regulatory management of all databases in line with GDPR compliance 2.B. 9 PRE-APPROVED EXPENSES RELATED TO THE VARIOUS SERVICES WILL BE INVOICED AT COST MONTHLY AS FOLLOWS: a. ADVERTISING, IF NECESSARY, WILL BE BILLED AT NET COST (NO MARKUP) TO THECVB’S ADVERTISING AGENCY OF RECORD. Agree b. TRAVEL EXPENSES SUCH AS AIR, AUTO RENTAL, HOTELS, ENTERTAINMENT, AND MEALS WILL BE BILLED TO THE CVB AT NET COST. AIR, TRAIN TRAVEL TO BE AT LOWEST AVAILABLE COACH FARE. Agree 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 235 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 30 c. OUT OF POCKET EXPENSES SUCH AS STORAGE, PRINTING, COURIER EXPENSES, PARKING,PHONE, AND FAX WILL BE BILLED MONTHLY AT COST. Agree d. A MONTHLY SERVICE FEE WILL BE INVOICED EACH MONTH TO COVER ALL REPRESENTATION SERVICES INCLUDING EMPLOYEE TIME AND OTHER RELATED COSTS AND ALL BASIC OFFICE OPERATING EXPENSES EXCEPT AS INDICATE ABOVE AS OUT-OF-POCKET EXPENSES. Agree OMMAC will follow the procedures for expenses related to services as outlined by Collier County. No expenses incurred on behalf of the CVB will be marked up. Details of pre-approved expenses and costs can be found in section 5 – COST OF SERVICES (see page 78) 2.B. 10 REPRESENTATION SERVICES ARE DESIRED TO SUPPORT THE CVB’S EFFORTS TO ATTRACT VISITORS TO OUR AREA. THE CVB’S BRAND IS RELATIVELY NEW TO THE INTERNATIONAL TOURISM MARKET SO THE SELECTED REPRESENTATION COMPANY MUST MAINTAIN AND BUILD THAT BRAND AWARENESS. OMMAC will fully adhere to the CVB Mission, Vision and Values in alignment with the destination’s Unique Value Proposition where Naples, Marco Island and the Everglades promises an elevated coastal, cultural, culinary and ecological paradise to those with an expectation of excellence. 2.B. 11 OBJECTIVES THE SUCCESSFUL REPRESENTATION COMPANIES WILL BE ASKED TO ACCOMPLISH THE FOLLOWING: a. INCREASE AVERAGE LENGTH OF STAY AND REPEAT VISITATION FROM THE ASSIGNED REGION. OMMAC acknowledge the requirement to increase average length of stay and repeat visitation from the UK & Ireland Market. During our tenure to date we have increased length of stay from 2/3 nights to 8/9 nights. Moving forward OMMAC will seek to further extend this level of performance across a wider demographic, including luxury travellers. b. INCREASE THE NUMBER OF HOTEL ROOM NIGHTS FROM THE ASSIGNED MARKETS. OMMAC acknowledge the requirement to increase number of hotel room nights from the UK & Ireland Market. During our tenure to date we have increased room nights by an average of +26% over a two year period. c. GROW THE NUMBER OF CVB PARTNERS LISTED IN TOUR OPERATOR CATALOGS AND ONLINE PROGRAMS IN THE ASSIGNED REGION. OMMAC acknowledge the requirement to grow the number of CVB partners listed in tour operator catalogs and online programs. We have consistently engaged with tour operator partners to ensure appropriate CVB partners are featured. See additional details in section 3.B LODGING RATES STRATEGY - ON BEACH - OFF BEACH TOURISM GENERATOR 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 236 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 31 d. GROW THE NUMBER OF VISITORS AND THEIR SPENDING FROM THE MARKETS REPRESENTED. OMMAC acknowledge the requirement to grow the number of visitors and their spending from the UK & Ireland market. Visitors from the UK and Ireland have a longer length of stay and spend within the resorts and destination versus US domestic travellers. e. GROW THE USE OF SOCIAL MEDIA CHANNELS TO INTERACT WITH OUR DESTINATION. OMMAC acknowledge the requirement to grow social media channels to interact with our destination. Building on our growth with facebook and twitter, we will expand our roll out with: Instagram; Tik Tok; YouTube and more to explore for the younger #hashtag generation. See details in section 2.A PUBLIC RELATIONS AND SOCIAL MEDIA 2.B. 12 SERVICES REQUESTED FROM THE SUCCESSFUL VENDOR WILL BE FOR SALES, PUBLIC RELATIONS, TRADE SHOWS, TRAVEL INDUSTRY TRAINING, PROMOTIONS, SOCIAL MEDIA AND OTHER SERVICES REQUIRED TO SHOWCASE THE TOURISM ATTRIBUTES OF THE NAPLES, MARCO ISLAND, EVERGLADES AREA OF FLORIDA OMMAC acknowledge the requirement of services requested and will be delighted to provide this. 2. C PROVIDE AT LEAST TWO SAMPLES OF WORK PRODUCT COMPLETED FOR A SIMILAR CLIENT FOR TOURISM REPRESENTATION SERVICES. Sample #1 BROADCAST MEDIA PARTNERSHIP TOM KERRIDGE’S AMERICAN FEAST In September 2019, the PR team assisted in curating a new culinary series with Michelin-star Chef Tom Kerridge. The 10- part series Tom Kerridge’s American Feast, showcased states, cities, and under-the-radar destinations to uncover the country’s favourite dishes and lesser-known delicacies. A culinary road-trip through the U.S. visiting California, Colorado and Pittsburgh Results: l 5 million views l $2.3 million ROI l 3-year campaign 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 237 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 32 Sample #2 MULTIFACETED EXPERIENTIAL CAMPAIGN YOU CAN, IN PORTLAND In 2019 the trade and PR team planned and delivered a multifaceted experiential campaign over three weeks in East London to connect Travel Portland with their London audiences. Pop-Up Shop Handcrafted local goods were imported from Portland and curated by the makers in a dedicated pop-up shop at The Truman Brewery in East London. Events & Workshops A series of events were built around the shop including free real vegan tattoos, DJ sets, panel discussions, tasting sessions and workshops with makers. Airline Partnership We worked closely with Delta Air Lines to raise awareness of the inaugural direct flight from London Heathrow to Portland, Oregon. Results: l 71 million media reach l 18,500 visitors to the Time Out Hub l 5,730 visitors to the pop-up shop l 1,354 ticket registrations l 52 pieces of media coverage 2. D PROVIDE AT LEAST ONE SAMPLE OF A “BREAK-THROUGH” AND INNOVATIVE APPROACH TO TOURISM REPRESENTATION. Sample #1 All the below points were achieved by OMMAC and had a direct result of contributing to increased visitation, increased length of stay, record spending and increased economic impact for Collier County. l OMMAC re-positioned Florida’s Paradise Coast as a lead destination featured in major and specialist tour operator programmes and brochures – this was the first time ever achieved. Hosting IAGTO (International Association of Golf Tour operators) North America Convention NAC. 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 238 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 33 l OMMAC researched, solicited, procured, managed and executed this event to be staged for the first time in Florida’s West Coast in Naples, Marco Island and Everglades. l Delivered additional sponsorship which resulted in increasing the CVB’s host budget by 150%. l OMMAC secured support from luxury brand Moet Hennessy, Visit Florida, Brand USA and Industry partners. l This NAC was voted by IAGTO members as the most successfully organised convention in their history and set considerable new standards. l As a further result, Florida’s Paradise Coast was voted North America Golf Destination of the year 2014, a break-through award for Florida’s Paradise Coast. Sample #2 l Hosting GTMC (Association of Travel Management Companies) l OMMAC researched, solicited, procured, and assisted with the management and execution of this event to be staged for the first time in Florida in Naples, Marco Island and Everglades. Delivered additional sponsorship which resulted in increasing the CVB’s host budget by 150%. OMMAC secured support from Brand USA with British Airways and Visit Florida. l Negotiated to have industry partners attend at no cost. l This annual conference was highly commended by GTMC members as one of their most successful conferences and set considerable new standards. l OMMAC secured CEO, Jack Wert prime podium position at GTMC, 2016 Left to Right Jack Wert, CEO, CVB Oonagh McCullagh, CVB – UK & Ireland office David Giles, GTMC Board Member 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 7.C.a Packet Pg. 239 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 34 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS 2.E DESCRIBE YOUR BACKUP SYSTEMS OR LOCATIONS IN CASE OF AN EMERGENCY THAT WILL ENABLE YOU TO CARRY ON BUSINESS OMMAC’s data is automatically backed up to a cloud-based server solution this service allows OMMAC to connect to their files in all time zones and to collaborate in real-time across geographies. The service also provides emergency direct engineer call-out support from local offices. Both our data and Emails are stored in the Microsoft 365 Office cloud and are available from any internet enabled device. Microsoft store the data in three different zones within their datacentre for redundancy. The data including all office files are stored in the Microsoft cloud infrastructure with the respective replication. In addition to that, we run occasional secondary backups to the local file servers to keep the snapshots of the cloud storage. In case of emergency, OMMAC has the use of Black Diamond Office in Covent Garden, London plus satellite office use in Ireland and France if required. OMMAC’s IT engineer is on call 24/7. 2.F DESCRIBE HOW YOU USE SOCIAL MEDIA NETWORKS TO SUPPORT DESTINATION MARKETING CAMPAIGNS. OMMAC consistently manage social media outreach to amplify CVB destination marketing campaigns - see examples: (1) CONSUMER: The Daily Telegraph’s Saturday publication - 08 February 2020 – Florida’s Paradise Coast advertorial within the Visit Florida co-op marketing campaign feature. OMMAC partnered with Visit Florida to promote the destination utilizing our social media handles within the call to action together with UK tour operator North America Travel Service providing special offers for the Telegraph readers from our destination hotel partners. Being able to collaborate and partner with North America Travel Service provided an opportunity to convert incremental bookings which we would otherwise not have attained – maximizing our reach and conversion. Additionally our images were used on the feature front cover page. Publication Circulation 359,110 plus online circulation of 20,020,000 – targeting high net worth consumers. See left for response mechanism and call to action box within the feature. 7.C.a Packet Pg. 240 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 35 (2) TRADE: April 2022 - within the current co-op marketing campaign in partnership with USAirtours and Visit Florida our facebook call to action is featured within the Social media post featuring hotel partner JW Marriott Marco Island Beach Resort as the call to action property. Post reaching an audience of 6,500 UK Independent Travel Agents including Hays, Travel Counsellors, Intele Travel and Barrhead Travel. 2. PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS (3) CONSUMER: November 2021 - co-op campaign with British Airways included social media outreach. See full details 2.A TRADE, MEDIA AND INTEGRATED MARKETING - PHILOSOPHY 7.C.a Packet Pg. 241 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 36 PROPOSER’S EXPERIENCE AND CAPACITY 3 “It is with complete resolve that I offer my most serious endorsement of OMMAC as the most qualified agency to represent the interest of a U.S. destination in the UK and Ireland.” TIM HEMPHILL NEW ORLEANS CONVENTION CENTRE 7.C.a Packet Pg. 242 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 37 3. PROPOSER’S EXPERIENCE AND CAPACITY 3.A DESCRIBE THE SPECIFIC KNOWLEDGE OF QUALITY ASSURANCE/QUALITY CONTROL (QA/QC) DATA GATHERING. OMMAC is fully compliant with General Data Protection (GDPA) Regulations as of May 2018. The support service managing our data is provided by BH&P Direct Mail Ltd and will not be used by any third party - all data will be held in strict adherence with GDPR reg.18. 3.B INDICATE YOUR THOUGHTS AND PHILOSOPHIES ON THE SENSE THAT THE NAPLES, MARCO ISLAND AND EVERGLADES VACATION PROMISES AN ELEVATED COASTAL, CULTURAL, CULINARY, AND ECOLOGICAL PARADISE TO THOSE WITH AN EXPECTATION FOR EXCELLENCE. THE REGION HAS RECOGNIZED A SIGNIFICANT INCREASE IN LODGING RATES THROUGHOUT THE ENTIRE YEAR MAKING IT ONE OF THE HIGHEST RATES IN THE STATE OF FLORIDA. PLEASE DESCRIBE HOW YOUR FIRM WILL BE SUCCESSFUL IN DRIVING AWARENESS, INTENT TO VISIT AND TRACKABLE BOOKINGS GIVEN THESE ELEVATED RATES AND SITE EXAMPLES OF HOW YOU POSITIONED OTHER DESTINATION MARKETING ORGANIZATION CLIENTS, THE CHALLENGES YOU FACED AND THE WAYS YOU OVERCAME THOSE CHALLENGES IN DELIVERING THOSE STRATEGIES. As outlined in section 2 and throughout the proposal, OMMAC passionately believes in achieving exceptional results for Florida’s Paradise Coast by fully aligning with the destination’s mission, vision and values. We have achieved breakthrough growth on an annual basis by driving innovative and collaborative partnerships with a range of trade partners, luxury brands and affinity marketing programs and are driven to maximise the value and reach of our services. We aim to extend that success by proactively driving awareness of Florida’s Paradise Coast and increased intent to visit, working in partnership with our selected tour operator, agent, OTA and media partners to implement new compelling offerings. In section 2.A MAJOR TARGET SEGMENTS, we have presented a number of creative projects incorporating our proposed fully integrated ‘Flagship Event and Partner Participation’ programme’ to increase visitation to Paradise Coast with booking tracking methodology embedded. Further, we propose a suite of LUXURY INITIATIVES to target key trade suppliers focused on the discerning traveller and the LGBTQ+ community. OMMAC will utilise authentic, relatable and diverse content across our marketing and communication channels to target the heightened profile and evolution of Florida’s Paradise Coast, showcasing the destination’s LGBTQ+ friendly and unique atmosphere. We will evaluate sponsorship opportunities and develop inspirational educational tools and training initiatives specific to the LGBTQ+ traveller and collaborate with sector specialist media and operators to augment our sales and marketing efforts. LGBTQ+ will be fully integrated with our LUXURY INITIATIVES targeting the discerning traveller. Many of our proposals are planned to role out over a three-year period and beyond, ensuring delivery and longevity for the destination’s sustainability and growth ambitions. All OMMAC proposed initiatives in this and Section 2.A incorporate powerful integrated media, social and digital channel activation plus online training reach via our Mogul platform. 7.C.a Packet Pg. 243 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 38 LUXURY INITIATIVES ILTM (TRADE SHOW) OMMAC propose participation at leading global Luxury trade show ILTM on a co-shared basis with our German counterparts and other non-competing luxury US destinations. The event features luxury travel brands and an audience of hand-picked luxury travel buyers, bespoke appointment programme and networking session and an ideal environment for Florida’s Paradise Coast to elevate its unique brand proposition - we will identify available partnership and participation opportunities and seek to leverage spend in partnership with Brand USA. LUXURY RETREAT (SALES MISSION) We will stage a Luxury Retreat in a prestigious location in London at The Royal Academy of Arts or Oxford at the exclusive Soho Farmhouse. CVB industry partners will have the opportunity to participate and showcase their offerings and destination’s unique assets. This would be an exclusive VIP event that provides a platform to invite an influential group of the sector’s leading buyers, Product Managers and top selling agents, with the aim to share best practice - through inspired discussion we will challenge how best to increase visitation to Florida’s Paradise Coast and position the destination as the number one destination for travel in the US. Ideally we would aim to run the event immediately pre or post ILTM in December, making the economies of travel efficient for CVB partners. We would engage airline and media partners to elevate the event and once again we would suggest operating on a co-shared basis with our German counterparts and other non-competing luxury US destinations - maximising cost and budget efficiencies. LUX AWARDS WITH TRAVEL WEEKLY - ASPIRE ‘PARADISE PRESTIGE AWARD FOR EXCELLENCE - AGENT’ OMMAC will set out to partner with Luxury trade media publication, Travel Weekly-Aspire with aim of driving increased visitation and building awareness of Florida’s Paradise Coast as the world’s leading luxury destination. The award will recognise excellence by targeting the highest achievers in the travel, hospitality, tourism and leisure sectors. Inductees will have achieved phenomenal business success and mentored, inspired and shaped those around them. BEST LUXURY DESTINATION AWARD OMMAC would position Florida’s Paradise Coast as a potential recipient of a major Industry award in the UK & Ireland in recognition of its status as ‘Best Luxury Destination’. 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 244 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 39 LODGING RATE STRATEGY ON BEACH-OFF BEACH TOURISM GENERATOR In recognition of the current elevated rate structure facing international markets, we propose a strategy that will target accommodations across the destination, thereby ensuring operators maintain and grow their product offerings - safeguarding accommodation room night volume across the destination. The ON BEACH-OFF BEACH TOURISM GENERATOR initiative will raise the profile of properties not previously featured in operator programmes and protect the destination’s market share. OMMAC have extensively researched present room rate concerns with UK & Ireland operators and are confident we can convert their product offerings to focus on off-beach offerings, ultimately promoting the destination in its entirety, ensuring increased visitation, longer length of stay and higher spend in destination. Post pandemic sentiment and research indicates that UK & Ireland visitation levels are set to return and exceed pre pandemic levels by 2023. OMMAC identify this as a major opportunity to capitalise on the destination’s value proposition and win market share from predicted record Florida arrivals. Pre pandemic, Florida experienced record-breaking visitor numbers and for the first time on record, overtook New York as the most visited state by international travellers. By adopting the ON BEACH-OFF BEACH TOURISM GENERATOR model, the destination has the opportunity to tap into almost 1.7 million UK & Ireland visitors arriving in Florida. OMMAC has ensured that Florida’s Paradise Coast outperforms all other core non-gateway Florida beach destinations. It is ranked by leading operators in the top four Florida destinations following Central Florida, Miami and Tampa/St Pete gateways - and we aim to grow this even further by tapping into our proposed ON BEACH-OFF BEACH TOURISM GENERATOR strategy to increase visibility of the destination across all available operator programmes and channels. OVERCOMING CHALLENGES OMMAC has overcome many challenges in other destinations including Kissimmee, Portland, Palm Springs, San Francisco and Seattle and has achieved this by delivering unique strategies, stimulating key decision-makers to invest in the destination and reposition their offerings at the forefront of their programme development. ADDITIONAL AGENCY SERVICES - NO FEE OMMAC wish to extend our offer to provide services at no extra cost to the CVB covering the French, Italian and Scandinavian markets, as required. 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 245 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 40 OMMAC ‘GIVING-BACK’ VOLUNTARY PROGRAMME ‘PARADISE PRESTIGE AWARD FOR EXCELLENCE - STUDENT’ If the pandemic has taught us anything, it is that we have all gained higher levels of appreciation of our surroundings, environment and community. Consequently, consumers are cognisant of organisations who ‘give back’. In this regard, OMMAC would be delighted to volunteer our services to implement and promote an additional ‘Paradise Prestige Award for Excellence’ - to the outstanding tourism/hospitality student at a leading centre of excellence, City of Glasgow College. During the pandemic, the hospitality industry together with our own travel industry was significantly impacted. We feel this is an appropriate way to give back while positioning Florida’s Paradise Coast in a compassionate and visionary way. The winning student would visit Paradise Coast for an immersive experience, allowing for multiple CVB industry partners to participate in a skills-mentoring programme over a two week period. Leading Independent operator, Barrhead Travel has agreed to support the initiative in principle by providing return air passage and amplify the programme across their media channels. 3.C PROVIDE INFORMATION THAT DOCUMENTS YOUR FIRM’S AND ANY SUBCONTRACTORS’ QUALIFICATIONS YOU PROPOSE TO USE TO PRODUCE THE REQUIRED DELIVERABLES, INCLUDING ABILITIES, CAPACITY, SKILL, AND FINANCIAL STRENGTH, AND NUMBER OF YEARS OF EXPERIENCE IN PROVIDING THE REQUIRED SERVICES. OMMAC, established in 1996, is a leading specialised representation, PR and communications agency based in the UK, with satellite offices in London, Ireland, and France. The company is one of the most respected in the industry. We have represented Florida’s Paradise Coast for trade, PR and communications in the UK and Ireland market since 2008 on a full-time basis. Full documentation demonstrating OMMAC’s qualifications to produce the required deliverables are referenced throughout this proposal. OMMAC are a multi-faceted, agile and nimble organisation with exceptional C-suite expertise and experience leading our operations - we can adapt quickly to changing market conditions and trends, allowing us to function freely within the business intelligent network. By dialling-in to wide-ranging resources when required through our partner agency, Black Diamond we can operate seamlessly across multiple disciplines, maximising on budget, thereby minimising unnecessary spend and overheads. The outcome for Florida’s Paradise Coast is a unique, flexible and cost-effective in-market representation solution personally driven by C-level leadership on a daily basis. 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 246 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 41 3. PROPOSER’S EXPERIENCE AND CAPACITY BLACK DIAMOND is a full-service agency specialising in destination representation, PR and marketing and has established itself as a trusted travel industry expert for over 30 years of Business. As the company has evolved to address ever-changing travel client requirements, offering robust solutions across a spectrum of disciplines. We offer an in-depth experience not only across core PR and travel trade activity but also in digital and content marketing, creative, experiential events, advertising and media planning. With a team of 30 travel professionals in our Central London offices, we remain an agile and independent agency able to guide you to custom strategies that will deliver against your business objectives and ROI. Amongst our peers, we have an unrivalled record of helping clients increase sales and brand awareness. As an integrated communications specialist, our services range far and wide to support every aspect of a client’s business needs: l Our destination clients range from US states and cities to global airlines and hotel chains. l One of our key USPs is understanding travellers - our teams work collaboratively cross-discipline to layer campaigns and communications onto the traveller. l Through experience and research, we have identified that if we subject a traveller to multiple campaigns/ touchpoints, we can positively change their intent and desire to travel to a destination. l Leveraging PR and Marketing around a wider consumer media approach allows us to increase the number of those touchpoints and ultimately influence their desire and intent levels. The scope of work we deliver on behalf of our clients, includes: l Strategic communications l Native advertising partnerships and content marketingIncident crisis and corporate communications l Media planning and buying l Social media campaigns and influencer outreach l Event management and experiential activation creation l Creative and strategic solutions l Creative integration l Travel Trade representation l Training programmes INTERNATIONAL TOURISM GROUP In 2021, Black Diamond became a founding member in the newly formed, pan-European agency, International Tourism Group (ITG). ITG is Europe’s leading travel marketing and communications group. Recently formed by the coming together of the continent’s most respected travel and tourism experts to create a new type of entity geared towards helping tourism businesses recover and thrive in a rapidly changing landscape. 7.C.a Packet Pg. 247 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 42 3. PROPOSER’S EXPERIENCE AND CAPACITY The events of the past two years only accelerated the change already taking place within travel and tourism. New distribution channels, super-charged adoption of digital media and rapidly changing technology have disrupted how the business of travel was ‘done’. ITG knows that creativity, collaboration and ‘big thinking’ are essential in meeting the challenges facing many destinations and brands. Pooling together the resources, experience and propriety tools of the founding agencies gives global destinations and brands a powerful marketing partner in Europe. With offices in Frankfurt and Munich, Amsterdam, Paris, Madrid, Milan and London, we provide flexible access to the European market, unrivalled intelligence and an efficient way to reach the world’s most valuable travelling audience. 3.D DESCRIBE HOW YOU HANDLE CRISIS MANAGEMENT AND FAST BREAKING NEGATIVE MEDIA COVERAGE. WITH RESPECT TO THIS, WHY IS YOUR FIRM BETTER AT HANDLING THESE SITUATIONS THAN OTHER COMPETING REPRESENTATION FIRMS? OMMAC has extensive experience in crisis management and emergency awareness and will not add any additional fee to handle crisis management. Our wide background in all segments of crisis management and emergency awareness allows us to react swiftly to help our clients prepare for and effectively respond to crises. OMMAC provides much-needed direction to senior management when decisions become difficult, or an organisation becomes emotionally involved or paralyzed by fear. We have extensive experience in developing crisis management and communications plans, preparing and conducting crisis drills and simulations, and counselling during actual crises. We keep organisations moving forward in the midst of crises and provide a much-needed external perspective on how decisions may be interpreted by target audiences and the general public. 7.C.a Packet Pg. 248 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 43 3. PROPOSER’S EXPERIENCE AND CAPACITY OMMAC use our experience to guide and assist a wide range of organisations. Examples include: l Oonagh led the PR and communications for leading international hotel in Northern Ireland during the height of terrorist activity – known as ‘the most bombed hotel in the world’. Oonagh has been trained by the Northern Ireland Police to search for incendiary devices – which she executed in her early career and again during the Ryder Cup in UK in 2002. l Management of a range of incidents, and natural disasters that have affected Florida on behalf of Orlando CVB, Kissimmee CVB and Collier County CVB. Examples include: Fatal crime incidents - Florida tourist shootings – Oonagh held live TV news interviews to reassure the UK and Irish public it was safe to visit central Florida and Orlando. l The Deepwater Horizon oil spill and fears that the oil would pollute the Florida Paradise Coast region. l Oonagh led the communications team and was instrumental in the production of a security and crisis procedure for The Belfry Hotel in England during its hosting of the 2002 Ryder Cup - an event which had been postponed from 2001 because of security concerns following the 9/11 attacks carried higher than normal security awareness. Oonagh was selected and trusted to work with the opposing USA and European teams to ensure their safety by collaborating with the security task force, media, European and US PGA Tour organisers. Responses to the above involved OMMAC providing the communications to UK and Ireland trade, media and consumers especially for re-assurance to potential visitors to the destination. Communications across all channels were used including radio and TV appearances, trade and consumer print media. To extend OMMAC’s expertise and capability in travel security and destination risk and crisis management we maintain our relationship with Blackwell Security Consulting Ltd a consultancy specialising in threat and risk management, emergency planning, transport /travel and security implementation. Blackwell was formed by former Head of Security with Virgin Atlantic with responsibility for all aspects of the airline’s security programme, including threat assessment and security incident management. He managed many dynamic and high-profile security events during his time with the company. Prior to joining Virgin Atlantic, he was UK Security Manager and Lead Threat Assessor with DHL. He has been commended by the Metropolitan Police for demonstrating a high degree of professionalism and providing an exceptional level of service during a period of heightened threat against civil aviation interests. It is now considered prerequisite that US destinations drawn up crisis management plans or processes to prepare to respond to a crisis. 7.C.a Packet Pg. 249 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 44 Even for those that do have crisis plans they appear to target recovery of local residents and then domestic tourists with international visitors often unsure, as there may be confusion regarding the operator they have booked with – the question is how they should respond. Crises such as 9/11, Katrina, floods, fires and campus shootings have made CVBs and DMO’s aware that they need to put plans in place and have staff trained to implement them. To this end OMMAC has adopted the model developed by Pennington-Grey to guide their assistance to organisations as below. Reduction l Crisis awareness (general awareness of the range of possible crisis and likelihood of occurrence in the CVB e.g. Florida coastal areas being 3rd most likely landfall area for US hurricanes) l Political awareness (linking tourism to enhanced co-operation with local governments) l Standard Operating Procedures (procedures in place to deal with a crisis) Readiness l Crisis Management Plan l Tourism Planning l Health & Safety Measures Response l Emergency response l Visitor assistance l Communication (managing media, governments and other industry partners) Recovery l Business continuity plan (to keep airports and hotels open) l Human resources (how the CVB’s staffing is affected by the crisis – hiring, contracting parttime resources, re- hiring) l Debriefing (of media and visitors on how the crisis was managed Crisis Communications We are well versed in crisis management and will actively monitor the UK media, flagging any potential situations before they arise. The experienced PR team will prioritise crisis comms and manage the events or situation from crisis conception to implementing post-crisis recovery strategy. All articles will be tracked and shared with Collier County and relevant stakeholders. If required, a full recovery plan will be created and shared. 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 250 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 45 Daily activity l Media monitoring l Reporting l Sentiment overview Immediate actions l Filter media enquiries l Prepare formal statement l Draft and distribute press release l Hold press conference Recovery l Strategic media pitches l FAM trips l Trade interviews l Onward strategy creation 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 251 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 46 3. PROPOSER’S EXPERIENCE AND CAPACITY The testimonials on the following pages demonstrate OMMAC’s credentials, integrity and capabilities to meet Florida’s Paradise Coast’s representation requirements. The testimonials also demonstrate that we are an experienced and highly capable firm able to meet all required deliverables and services at the highest level. 7.C.a Packet Pg. 252 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 47 3. PROPOSER’S EXPERIENCE AND CAPACITY Collier County Purchasing Division Naples, FL - April 2022 RE: International Representation RFP The RFP Selection Committee for International Representation; I am Jack Wert, former Director of the Collier County Tourism Division and the Naples, Marco Island, Everglades Convention & Visitors Bureau CVB). Over the past 20 years, I have had the pleasure of working with Oonagh McCullagh-Boyle as the CEO of OMMAC Ltd. Her company assisted our tourism bureau to get established in the International Market as a destination of choice for UK and Ireland travelers. Oonagh has demonstrated her ability to persuade tour operators to try out a new destination for their clients. She has tirelessly convinced journalists and media to feature Florida’s Paradise Coast in articles, special features and in fam trips to see the destination for themselves. She positioned the Paradise Coast in the International Golf market and was instrumental in the destination receiving the award as the # 1 Golf Destination in North America. She also organized two very successful conferences; the Guild of Travel Management at the J. W. Marriott and the International Golf Tour Operators Association (IAGTO) procuring additional sponsorship from Brand USA, Visit Florida Moet Hennessey and the CVB. Oonagh and OMMAC has been a driving force in helping the Fort Myers International Airport (RSW) and the CVB to establish direct air service to and from the UK to Southwest Florida. She has also negotiated and managed annual promotions with British Airways, Virgin Atlantic, US Airtours and all of the major tour operators to grow Florida’s Paradise Coast market share of UK and Ireland travelers. We now own a lead position, often surpassing other Florida destinations that have been in that market for decades. The work that Oonagh McCullagh-Boyle has done for the CVB and for the Collier County tourism partners has been exemplary and I would recommend OMMAC as the best choice to continue to represent our community and to maintain the current position as a major player in the International tourism marketplace. Sincerely, Jack W. Wert 13405 Monticello Blvd. Naples, FL 34109 * (239) 778-6629 7.C.a Packet Pg. 253 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 48 3. PROPOSER’S EXPERIENCE AND CAPACITY Paradise Coast CVB, As Director of Travel Industry Sales, and Senior Marketing Manager, we have worked with Oonagh and her company OMMAC over the past 10+ years on numerous destination-related events. From attending top travel industry trade shows like IPW as a partner to the destination & hotels to hosting events like IAGTO NA & GTMC, Oonagh was instrumental in securing the business for the Paradise Coast and this hotel. At any opportunity to promote the JW Marriott Marco Island, we know that we are top of mind and that Oonagh understands the transition of the hotel from Marco Island Marriott to the JW Marriott brand. Oonagh is also conscious that we have a new segment of business that we can grow through the International market and help us gain a presence in the Luxury Travel Advisor community. I look forward to partnering so that we can arrange Luxury Advisors' visits and welcome them to the Paradise Coast to experience our resort. From a marketing and public relations perspective, we have partnered with OMMAC on many opportunities that have given us great exposure in international markets that we know fit the destination. Even during a challenging couple of years, when borders were closed, Oonagh still created awareness of the resort and the destination. Her efforts, such as securing a full-page feature in the Sunday Mail that garnered a reach of over 300,000, have kept us top of mind for travelers as international travel once again begins to become a possibility. Oonagh has a deep understanding of our resort and destination that provides her with the foresight to identify the opportunities and partnerships that best align with our goals. We wholly recommend her and look forward to working with her on future marketing efforts. Yours Sincerely, Jada Shigley Tracy Tirrell Director of Travel Industry Sales Senior Marketing Manager JW Marriott Marco Island Beach Resort JW Marriott Marco Island Beach Resort 7.C.a Packet Pg. 254 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 49 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 255 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 50 3. PROPOSER’S EXPERIENCE AND CAPACITY 14 April 2022 Along with our Paradise Advertising & Marketing team, I have worked closely with Oonagh on Naples, Marco Island & The Everglades CVB’s business for several years, and not only is she always buttoned up and professional, but also such a true pleasure to work with. She consistently stays ahead of UK travel trends and is truly an expert in her industry, always putting the client first. We love working with Oonagh as a close marketing partner towards the success of Paradise Coast! Cyndy Murrieta VP, Integrated Media (HQ) 5999 Central Avenue, Suite 302, St. Petersburg, FL 33710 7.C.a Packet Pg. 256 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 51 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 257 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 52 3. PROPOSER’S EXPERIENCE AND CAPACITY Dear Oonagh, I wanted to take this opportunity to formally thank you for bringing us two wonderful partnership opportunities; the IAGTO North America Convention and the GTMC conference, both hosted in the wonderful Paradise Coast. As the nation’s destination marketing organization we consider opportunities that will enhance international visitation to the USA, and in this regard you were keen to identify these as a suitable programs for us to participate in partnership with Naples Marco Island and Everglades CVB and British Airways. As always you were looking out for everyone’s best interest - you are a gem and a true partner - Naples is lucky to have you on their team! Karyn Gruenberg SVP, Partner Marketing & Strategic Alliances 7.C.a Packet Pg. 258 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 53 April 18, 2022 TO WHOM IT MAY CONCERN: It is with complete resolve that I offer my most serious endorsement of OMMAC as the most qualified agency to represent the interest of a U.S. destination in the UK and Ireland. Any destination considering such a service would be best served by OMMAC and in particular Oonagh McCullagh. As the Executive Director of several destination marketing organizations, over the course of 30 years of industry experience, I have known no better and more respected professional than Oonah McCullagh. Specifically,during my tenure she represented the interest of the Kissimmee/St. Cloud Convention and Visitors Bureau for seven years,during which we had great success. Also during that tenure, largely to Oonah’s credit, we operated the London office in partnership with the Orlando Convention and Visitors Bureau, a first for any Florida destinations. Considering the ever more fierce competition for the international traveler, it is ever more important to retain professional representation within the favored markets with agencies like OMMAC,who can speak directly and without any delay, to the outbound travel professionals of those countries. Thank you for your consideration of this endorsement which I would be pleased to speak to directly at any time. I hope your deliberations on this matter conclude with the selection of OMMAC to represent your destination. Sincerely, Tim Hemphill, Vice President Sales, Marketing &Events 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 259 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 54 3. PROPOSER’S EXPERIENCE AND CAPACITY 08 April 2022 Dear Sir During my time at Virgin Holidays, I have worked closely with Oonagh McCullagh and OMMAC Ltd in developing and promoting a collection of destinations and supplier accounts, most notably marketing Naples & Marco Island. It is refreshing to work alongside a professional and engaging team who proactively seek to identify the needs of tour operators and work closely to align those requirements whilst fulfilling the brief and needs of the clients they represent. Pre-Covid, Oonagh helped to define and implement a series of successful campaigns, driving increased awareness, visitation and revenues. During the period of closed borders and disrupted international travel, Oonagh proactively maintained contact and ensured we were aware of the latest information from Naples & Marco Island, allowing us to keep our frontline sales teams updated and in turn our customers. OMMAC Ltd lead by example and I would recommend without hesitation. Please do not hesitate to contact me should you wish to discuss further. Yours faithfully James Killick Destination Manager – Florida 7.C.a Packet Pg. 260 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 55 3. PROPOSER’S EXPERIENCE AND CAPACITY To whom it may concern Sales for Naples, Marco Island & the Everglades have grown from strength to strength and are now some of our top-selling Florida destinations beyond the Orlando, Miami, Tampa/St Pete gateways - and that in no small part down to the exceptional support we’ve received from OMMAC. The OMMAC team proactively invest their time to ensure we represent the destination in the most effective way possible to maximise consumer reach and sales conversion. They are one of the few representation firms to fully understand and appraise the customer journey by engaging with our teams regarding the promotion and sale of the destination, ensuring we are fully conversant with the product offerings appropriate for British Airways Holidays. Florida’s Paradise Coast has been a much welcome partner in our Florida co-op campaigns, and combined with OMMAC’s commitment to call-centre training and support make the team at OMMAC a pleasure to work with. As we emerged from the pandemic, OMMAC’s swift decision-making ensured Paradise Coast was one of the first to lock-in to returning consumer confidence, from which we continue to benefit with record demand. We value greatly OMMAC’s collaborative and professional approach to business and have no hesitation in recommending them as agency of record in the UK & Ireland. Kind regards Duncan Roberts Commercial Director 7.C.a Packet Pg. 261 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 56 3. PROPOSER’S EXPERIENCE AND CAPACITY April 2022 OMMAC remain consistently one the most trusted and respected representation companies in the UK & Ireland. Oonagh, Gerry and their team have worked tirelessly for the greater benefit of Naples, Marco Island and Everglades, and it was never more evident than during the pandemic. At a time when the industry found itself at its lowest ebb, OMMAC sought out Audley Travel to partner in an inspiring marketing campaign uniquely targeting the luxury demographic with a compelling ‘only Paradise will do’ message paired with a much welcome Audley Travel call to action. OMMAC have demonstrated time and again their deep understanding of the market and the wider travel industry proposition - the implementation of this type of initiative helped elevate our brand and drive strong awareness. I wholeheartedly recommend OMMAC, certain in the belief that they will build on their exceptional work representing Florida’s Paradise Coast – continuity of service during this critical period of recovery and beyond provides much welcome efficiencies for our operations. Richard Prosser Chairman 7.C.a Packet Pg. 262 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 57 3. PROPOSER’S EXPERIENCE AND CAPACITY To whom it may concern As we emerge from the global pandemic to celebrate our milestone 40th anniversary in business, I’m reminded of the importance key partners have played in the development of our operations - none more so than our collaboration with OMMAC. Gerry, Oonagh and their teams have worked tirelessly to ensure our operations are supported with creative and professional expertise, delivering quality work that sets the standards driving an effective ROI. During the many dark days of the last couple of years, it was OMMAC who steadfastly refused to lower expectations, leading strategies central to Florida’s Paradise Coast’s core messaging. Thanks to their proactive support, we extended the reach of our marketing messaging, amplifying the inspiring ‘Only Paradise Will Do’ mantra in our consumer outreach and marketing. Additionally, their insight and extensively researched reasoning has convinced us to make a bold strategic product development move into the Luxury sector, which with their continued support will I’m certain pay dividends as the market recovers to pre Covid levels. Meticulous in their attention to detail and finger always very firmly on the travel market pulse, their insight into what constitutes wise and valuable marketing is second to none - OMMAC have consistently identified innovative ways to engage with our core customer base while attracting new audience. I commend their professional services and wholeheartedly endorse OMMAC as agency of choice to represent Naples Marco Island and Everglades in the UK and Ireland for many years to come. Guy Novik Founder & CEO 7.C.a Packet Pg. 263 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 58 3. PROPOSER’S EXPERIENCE AND CAPACITY 22 April 2022 I want to put on record our thanks for the tremendous support we have consistently received from OMMAC in their role of representing Naples, Marco Island, and the Everglades. We have focused considerable attention on Paradise Coast as a region with significant potential for growing our business, and with the ongoing support of Oonagh, Gerry, and their team - notwithstanding the pandemic - we have sustained consistent growth in clients travelling to this part of Southwest Florida. OMMAC are extremely knowledgeable in every aspect of Paradise Coast - their product and marketing advice, guiding our efforts through every step, has proved invaluable. Consequently, Paradise Coast is now firmly established as our top selling Florida destination after Orlando with sustained growth year on year. Bon Voyage operates a long-term strategy when it comes to acquiring high net worth clients who trust us and with whom we believe in building a relationship through regular, compelling communication. We have identified through working with OMMAC, that it is this continuity of approach reaps rewards by reflecting our mutual values. OMMAC are one of the most innovative and reliable representation companies in-market, providing creative partnership opportunities that deliver a strong and repeated ROI – case in point, we continue to convert bookings from past successful promotions, such as with luxury clothing brand, Karen Millen. We have worked with Oonagh, Gerry and their teams over many years and it is evident they are extremely passionate and knowledgeable about their clients’ objectives. Their ongoing support and focused messaging has helped our operations drive increased length of stay, higher spending patterns and tendency to travel in the shoulder and low seasons, assuring a mutually successful relationship and strong ROI. We are very pleased to recommend OMMAC and look forward to continuing to build our business to Florida’s Paradise Coast in the years ahead. Yours sincerely Alan M. Wilson Managing Director 7.C.a Packet Pg. 264 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 59 3. PROPOSER’S EXPERIENCE AND CAPACITY To whom it may concern, I have had the pleasure of working with the team at OMMAC on multiple levels both in my capacity as Chairman and CEO of leading independent specialist operator, Tangney Tours and specialist travel association, AITO. Led by Oonagh and Gerry’s expertise, I have witnessed first-hand their extensive negotiating prowess and professional approach to business at every level with a creative output that sets the standard. Having benefitted from OMMAC’s wide-ranging representation and media expertise in-market, I would not hesitate to recommend them as agency of choice to represent Florida’s Paradise Coast in the UK & Ireland. As we navigate our way towards a new norm in the outbound travel sector, the importance of retaining a uniquely knowledgeable, dedicated, and trustworthy representative firm cannot be overstated - in every regard, OMMAC exemplify these values. Sincerely, John Tangney Chairman and CEO 7.C.a Packet Pg. 265 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 60 14th April 2022 To whom it may concern I have worked closely with OMMAC over a number of years on various joint projects. Gerry, Oonagh and their team at OMMAC are extremely professional and experienced and are highly respected by both peers and clients alike. I have seen first-hand how their ideas and relationships have raised the profile in UK & Ireland for Naples, Marco Island and Everglades. Specifically, we have worked with OMMAC to facilitate the successful Brand USA MegaFam and co-op marketing campaigns to the mutual benefit of both Experience Kissimmee and Paradise Coast. OMMAC have always been proactive and supportive - I am pleased to recommend their services and look forward to our continued working relationship. Jo Piani Managing Director Representing Experience Kissimmee, UK & Ireland 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 266 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 61 14th April 2022 To whom it may concern Representing Naples, Marco Island, Everglades, OMMAC have been instrumental in raising the profile of the destination. Having identified golf as a key tourism development area for growth, OMMAC have proactively worked with IAGTO and its 630 Tour Operator members in 61 countries over the past 12 years to promote and grow this business. OMMAC are constantly highlighting the positive benefits of the destination to the trade. It was due to their enthusiasm & confident approach that IAGTO awarded Paradise Coast as host destination for the prestigious North American Convention (NAC) in June 2013, which ultimately led to the destination being voted by our tour operator members ‘Golf Destination of the Year - North America’. Oonagh worked diligently to ensure Naples, Marco Island and Everglades was chosen using strong negotiation skills and as a result we were able to secure the commitment required to announce our North American Convention in Marco Island significantly ahead of any previous convention bid. Further, OMMAC secured sponsorship from Moët Hennessy, Brand USA and Visit Florida to leverage budget which elevated the event to become one of the most successful to date. Most importantly, OMMAC have remained engaged with IAGTO golf tour operators consistently and have undoubtedly led directly to the growth in golf tourism to the region. During the pandemic, they have ensured that the golf tourism industry was updated on every development, ensuring a swift post-pandemic recovery. Post-pandemic, golf tour operators are looking for consistency and confidence and OMMAC delivers exactly this. Without hesitation, I strongly recommend OMMAC for continued representation of the region. Sincerely, Peter Walton Chief Executive 3. PROPOSER’S EXPERIENCE AND CAPACITY 7.C.a Packet Pg. 267 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 62 3. PROPOSER’S EXPERIENCE AND CAPACITY April 2022 To Whom it may Concern. I have known Oonagh McCullagh-Boyle for over twenty years, firstly in my capacity as General Manager Sales, Virgin Atlantic and more recently as the CEO of the GTMC. During that period we have worked together on three major promotions, each of which ended with outstanding results, enhanced awareness of the destination and significant incremental revenues. On a major project, the staging of the overseas conference of the GTMC (TMC Membership organisation that accounts for 80% of business travel revenues ex UK) held at the JW Marriott Marco Island, it was Oonagh and her determination to bring the Conference to Marco Island, opposed to Los Angeles, that made all the difference. Her determination, resilience and reputational trust were key factors in making this decision. Far too often, little effort is made and promises broken but that is the opposite of what ‘BRAND McCULLAGH-BOYLE’ stands for. In the planning process Oonagh played a vital role and became part of the events team. Significantly she brought together sponsorship support not just from Naples Marco Island Everglades Convention and Visitors Bureau but also Brand USA and VISIT FLORIDA, a unique and powerful combination that gained maximum exposure at the conference When planning an event that includes high profile and extremely influential travel professionals, all of whom have significantly high expectations, it is critical to partner with someone who shares the same reputational objective as yourself. Having spent almost 50 years in the travel industry and attended many events and promotions worldwide, I honestly can’t think of anyone else that I would trust to put as much effort and care into ensuring success for all those with a vested interest. My definition of selling is “building customer commitment based on trust” and this describes Oonagh’s performance throughout this process perfectly. Ultimately, OMMAC execute and deliver on behalf of Naples, Marco Island and Everglades and we look forward to working in partnership moving forward. Paul Andrew Wait Managing Director 7.C.a Packet Pg. 268 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 63 3. PROPOSER’S EXPERIENCE AND CAPACITY To whom it may concern. It is my pleasure to recommend OMMAC as a supplier of representation services. Oonagh has the ability to influence people and situations to get the best outcomes for her clients and partners. She has relentless persistence and a ‘can do’ attitude to break through the most difficult of situations. She manages to do this with the utmost tact and diplomacy that leaves even those resistant to change feeling they have benefitted too. On a public stage Oonagh comes across as a natural communicator. At the annual IAGTO Awards, she delivered an engaging and uplifting acceptance speech -she truly had the audience emotionally involved and lifted their spirits with her positive style and message content. It was one of the best acceptances speeches I have witnessed. Best Regards, Giles Greenwood Managing Director 7.C.a Packet Pg. 269 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 64 3. PROPOSER’S EXPERIENCE AND CAPACITY April 2022 To whom it concerns I have worked closely with Oonagh McCullagh-Boyle & her team in OMMAC through the channels of my role as Managing Director with Platinum Travel for over 15 years, and also as Chairperson of Visit USA Committee Ireland for 2.5 years. Oonagh’s knowledge of the Irish Market is extremely good and she excels in her service and attention to detail when dealing with the Irish Trade and Media. Far too often Ireland gets grouped in with UK and we are a very different market here. It is important that representation companies recognise this and tailor their work accordingly. Oonagh certainly does this and goes above and beyond on every level to deliver Florida’s Paradise Coast to the very highest standard across the island of Ireland. It is extremely refreshing to work on a personal level with someone who not only knows her product inside out but is also extremely passionate about it. This is consistently evident from Oonagh. I would have absolutely no hesitation in recommending OMMAC, and indeed more specifically Oonagh in continuing her work with Florida’s Paradise Coast in Ireland and we look forward to working with her more closely over the coming year. Kind regards Ciara Foley Managing Director 7.C.a Packet Pg. 270 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 65 3. PROPOSER’S EXPERIENCE AND CAPACITY April 2022 To whom it may concern Oonagh McCullagh-Boyle and her team at OMMAC have the key qualities needed in any workplace - relentless endeavour, unbridled enthusiasm and professional competence. Oonagh’s expertise and knowledge of the tourism and travel business, specifically in Florida, is unrivalled. As a newspaper journalist who has both worked and holidayed in Florida many times since 1993, I have witnessed Oonagh’s efficiency, organisational skills and personal charm. Before, and during, the 1994 World Cup soccer finals, Oonagh made visiting journalists feel like Orlando was a home from home. Her on-site interaction gave British and Irish soccer journalists covering the World Cup finals an exclusive insight into the heartbeat of Orlando and was a font of knowledge for many-first time visitors to Orlando. She reacted positively when Irish fans were left empty handed as a result of an official World Cup tour operator going out of business - Oonagh immediately worked with the Mayor of Orlando’s office to secure accommodation & tickets for the visiting fans - resulting in a major crisis being resolved. She also sold in a feature story and facilitated a wonderful golf trip for myself and other Irish journalists to The Belfry, venue of several Ryder Cup matches - resulting in excellent coverage for the venue. On my first visit to Florida’s Paradise Coast in 2015, OMMAC’s influence paved the way for an unforgettable trip. She promised Florida’s Paradise Coast would be memorable and it was.....Sunset Cruise, Fifth Avenue, Everglades, Quinns On The Beach, morning swims with dolphins in the Gulf of Mexico, and much more. For my feature in the Irish Mail on Sunday newspaper, it was a question of what to leave out rather than what to include, there was just so much to take in! As a person, Oonagh’s character is outgoing, effervescent and unfailingly polite. She also has a wicked Irish sense of humour! After 30 years as a professional sports journalist, covering four World Cup finals, six Tour de France, and many golf tournaments, including the US PGA Championship and Ryder Cup, I would readily recommend Oonagh for any position in the tourism industry. She is a wonderful and tireless ambassador for Florida’s Paradise Coast. Regards, Philip Quinn Senior Sports Journalist with Associated Newspapers, Ireland 7.C.a Packet Pg. 271 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 66 3. PROPOSER’S EXPERIENCE AND CAPACITY MEDIA TESTIMONIALS April 2022 OMMAC are absolutely my go-to. They always offer insider intel–finding the small/indie/interesting projects, people and places that really make a story. Sarah Barrell, Editor I’ve worked with OMMAC extensively in the six years since we launched Escapism, and it’s always been a positive experience. Not only do they have a comprehensive understanding of the destination, but – crucially, and certainly not always the case – they’ve always taken the trouble to understand our publications and what works for us and our readers. As a result, the stories we’ve produced have been consistently interesting, revealing and packed with great information. The team is highly efficient, knowledgeable and genuinely passionate about helping me (and by extension our readers) explore and uncover a destination, going beyond the predictable to find the fresh angles and local insight that really makes a story. Jon Hawkins, Editor I have worked closely with the team at OMMAC over the past decade and have found them to be consistently knowledgeable, passionate and dedicated to developing a wider understanding of the broad tourism offering in the state and to driving increased visitation from the UK. It is a pleasure to work with them. Robin Searle Editor 7.C.a Packet Pg. 272 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 67 It is always a pleasure to receive creative communications from OMMAC on Florida’s Paradise Coast. I would go as far to say I eagerly await the monthly updates as the news is always relevant and engaging for our readers. I am looking forward to sharing more stories from the destination as travel opens back up for our Irish readers who can also capitalise on the reinstated services to Florida from Dublin. Rohan Smyth Editor The OMMAC team are efficient, professional and helpful, as you would expect. But more importantly, they are proactive, smart and editorially savvy when it comes to story ideas. They get what works for editors and they go out of their way to ensure it happens….they DELIVER for both their clients and the journalists they work with. And that is why full time travel writers like me love them. Jonathan Thompson, Freelance Travel Journalist I can safely say that it was incredible to work with a PR agency that not only evidently lives and breathes the destination they look after to the fullest, which I really loved, but also have an exceptional understanding of social media marketing and managing influencer collaborations. I’d go as far to say they’re one of the best in their field and their work ethic speaks volumes. James Relf-Dyer Freelance Digital Content Creator 3. PROPOSER’S EXPERIENCE AND CAPACITY f f 7.C.a Packet Pg. 273 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 68 PROPOSER’S TEAM MEMBERS 4 “OMMAC remain consistently one the most trusted and respected representation companies in the UK & Ireland.” RICHARD PROSSER CHAIRMAN, AUDLEY TRAVEL 7.C.a Packet Pg. 274 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 69 4. PROPOSER’S TEAM MEMBERS IDENTIFY THE PROPOSED ACCOUNT MANAGEMENT TEAM IF YOUR FIRM IS AWARDED THE COLLIER COUNTY ACCOUNT. INCLUDE RESUME AND DETAILED LIST OF CAREER ACCOMPLISHMENTS FOR EACH TEAM MEMBER. OMMAC are a multi-faceted, agile and nimble organisation with exceptional C-suite expertise and experience leading our operations - we can adapt quickly to changing market conditions and trends, allowing us function freely within the business intelligent network. By dialling-in to wide-ranging resources when required through our partner agency, Black Diamond we can operate seamlessly across multiple disciplines, maximising on budget, thereby minimising unnecessary spend and overheads. The outcome for Florida’s Paradise Coast is a unique, flexible and cost-effective in-market representation solution personally driven by C-level leadership on a daily basis. OMMAC Dedicated Account Support Oonagh McCullagh-Boyle - 100% Gerry Boyle - 20% - always on Tom Boyle - always on PR & Communications - always on Digital - as required 7.C.a Packet Pg. 275 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 70 Oonagh is a driving force in the tourism marketing and Public Relations fields with almost 35 years’ experience with the USA - specifically the Florida, Orlando, Kissimmee and Florida’s Paradise Coast regions. She is regarded as one of the most respected professionals in the UK and Ireland market. Her professionalism and integrity have been recognised by awards from Visit Florida and Orlando Tourism for services to the destinations. She has achieved significant results and grown visitor numbers for every destination she has represented. Oonagh established OMMAC in 1996 and has represented Naples, Marco Island and the Everglades since 2006 and on a full-time basis since 2008. Oonagh’s leadership has contributed to ground-breaking growth, and as a result the destination is the number one Florida destination outside the Orlando and Miami gateways for many leading major and specialist operators. She has secured incremental trade events – a first for Collier County and Florida - which has driven significant economic benefit to the region while assuring long-term market growth through exposure to industry influencers and decision makers. Oonagh has wide-ranging expertise in crisis management including fatal crime incidents, sporting events and natural disasters in Florida and security terrorist threats in the UK and Northern Ireland.She has lead PR teams with host venues for major international sporting events including the football World Cup in Orlando and the successful 2002 Ryder Cup in the UK - the world’s second and third largest sporting events respectively. She is extremely diplomatic and able to negotiate collaborative partnerships to the benefit of her clients; a results-driven individual with clear planning and strategic implementation. Environment and community are central to Oonagh’s thinking. She volunteers within her local region to protect the area and advises on community and sustainability issues - please see next page for recognition of this from Tom Tugendhat MBE, MP and UK Government ‘Chair - Foreign Affairs Select Committee’. EMPLOYMENT 1984 - 1986 Europa Hotel, Belfast 1986 - 1989 Visit Florida 1989 - 1990 British Airways 1990 - 2003 Visit Orlando 1996 - now OMMAC Ltd EDUCATION 1979 - 1984 College of Business Studies, Belfast and Oxford Brooks University, Oxford 4. PROPOSER’S TEAM MEMBERS OONAGH Mc CULLAGH-BOYLE Managing Director Oonagh has achieved significant results and grown visitor numbers for every destination she has represented. 7.C.a Packet Pg. 276 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 71 11 April 2022Mrs Oonagh McCullagh-BoyleGreystonesRoughetts RoadRyarshWest MallingKentME19 5LD Ref: TT61978 Dear Oonagh, I am extremely grateful for all the work you have done, primarily alongside the RyarshProtection Group, to advance the cause of residents across the community for many years.Your skill and dedication to galvanise local residents was essential towards achieving theaims of the group following its formation. I was very pleased to do everything I could to support you during this time including, but notlimited to, various media appearances and community events and meetings. I know the workyou did helping compile signatures for the petition was important and it was a pleasure towelcome you and Gerry to the House of Commons for this to be presented in 2018. Your passion and commitment serves you well in your community and no doubt through yourprofessional life and, as ever, I will do everything I can as your local MP to help and supportyou. Best wishes, TOM TUGENDHAT 4. PROPOSER’S TEAM MEMBERS 7.C.a Packet Pg. 277 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 72 Gerry is an accomplished, visionary leader with over 35 years domestic and international experience with proven success in implementing creative and effective integrated sales growth and commercial strategies. He has extensive expertise and an outstanding track in penetrating travel markets and growing US leisure visitation. Seconded to our strategic partner, Black Diamond to lead its trade development strategy on behalf of multiple US destinations including California, Seattle, Portland, Pittsburgh and currently emerging luxury destination, Qatar - host nation for the 2022 FIFA World Cup. He has overseen and inspired many of our most enduring relationships, initiating major airline, OTA and operator collaborations achieving significant commercial impact and ROI. Spearheading Brand USA’s UK & Ireland trade development strategy from inception, Gerry negotiated and developed its founding airline partnership with British Airways, the global MegaFam programme, ground breaking $multi- million partnerships and a pan-European strategic commercial agreement with Thomas Cook - Brand USA’s largest ever partnership. His leadership and deep strategic understanding of the industry and the competition challenging the market ensured the UK retained and extended its status as the United States’ largest overseas market for the duration of his tenure. Gerry is key to maintaining and developing OMMAC’s travel trade, co-op marketing and specialist sector strategies, including Luxury and Golf. In this regard, his exceptional knowledge of the industry and the factors influencing market share will help accelerate our ambitious goals on behalf of Florida’s Paradise Coast. He is a keen golfer, drummer, skier and traveller with a passion for developing sustainable and responsible tourism. EMPLOYMENT 1986 - 1992 Falcon Leisure Group (now TUI) 1993 - 2011 Mark Travel Corporation 2012 - now OMMAC Ltd - Black Diamond/ Brand USA EDUCATION 1979 - 1982 Hamilton Business School 1990 - 1994 Post Graduate Studies in management 4. PROPOSER’S TEAM MEMBERS GERRY BOYLE Director He has overseen and inspired many of our most enduring relationships, initiating major airline, OTA and operator collaborations 7.C.a Packet Pg. 278 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 73 Tom is a creative and dynamic consultant with over 30 years’ experience in organisational transformation, culture change, leadership and management development and HR consultancy in the UK, USA and other International markets including Europe and Asia. He has a long history of involvement in the travel representation, telecoms and IT sectors. He worked as a management development consultant and coach for a major British telecoms company for 16 years and independently for a range of travel representation, international telecom and IT suppliers. Tom has played a key role in all strategic planning with OMMAC for Florida’s Paradise Coast. This has included supporting and attending the IAGTO Convention for 2013, the Race to Paradise Coast trade initiative, GTMC Conference and NAC pre- fam trip 2017. He has conducted Tour Operator analysis, industry research, media segmentation and project management. During the pandemic he conducted strategy analysis and advised travel industry bodies during the uncertain period while the US border was closed. Tom has exceptional knowledge of US travel market dynamics and has a passion for Florida and the United States having travelled and worked there extensively over 30 years. He is a keen golfer and independent traveller having golfed and worked as a consultant in a range of countries in Europe, Asia and Africa EMPLOYMENT 1989 - 2006 Organisation Development Consultant for British Telecom 2006 - now Independent Organisation and Management Development Consultant EDUCATION 1977 - 1979 University of Glasgow 1980 - 1981 Notre Dame Teaching College and University of Glasgow 4. PROPOSER’S TEAM MEMBERS TOM BOYLE Strategy Manager During the pandemic Tom conducted strategy analysis and advised travel industry bodies during the uncertain period while the US border was closed 7.C.a Packet Pg. 279 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 74 Sophia is a PR & communications professional with nine years agency experience specialising in creating & delivering successful consumer events, PR campaigns and digital marketing across fashion, lifestyle and destination brands. Supporting clients in developing tourist, influencer and consumer trends strategies through targeted campaigns. Sophia specialises in devising PR plans seeking out the best outlets to achieve national, broadcast and global media coverage to reach domestic and international audiences. Sophia has worked with OMMAC on behalf of Florida’s Paradise Coast for the past three years and was instrumental in keeping the destination in the UK & Ireland’s consumer mind’s eye during the pandemic - with creative communications, representation at key industry and partner events including WTM and Visit Florida media dinner in addition to growing the UK social media platforms sharing engaging content from the destination. EMPLOYMENT 2013-2014 CMJ Media 2014-2017 Sister London 2017 H&K Strategies 2017-now Black Diamond EDUCATION 2009-2012 University of Creative Arts Sophia was instrumental in keeping the destination in the UK & Ireland’s consumer mind’s eye during the pandemic SOPHIA AMOS Senior PR & Communications Specialist (on maternity leave) 4. PROPOSER’S TEAM MEMBERS 7.C.a Packet Pg. 280 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 75 4. PROPOSER’S TEAM MEMBERS Sophie has established a successful 11-year career working in Marketing and Communications for global luxury brands and destinations at agencies in both London and Sydney. Specialising in brand building, strategic partnerships, and communication management leading to consumer conversion, Sophie will bring her experience across PR, content creation and brand affiliation to the account. Sophie has worked with a range of tourism boards including Tahiti Tourisme, Korean Tourism Organization, Japan National Tourism Organization, Visit Seattle and Visit Colorado, as well a LATAM airlines and Cloudbeds online booking platform. Sophie has worked with OMMAC on behalf of Florida’s Paradise Coast since February 2022, covering Sophia Amos’s maternity leave. EMPLOYMENT 2011 - 2014 Modus Publicity 2014 - 2015 EVH 2015 - 2018 Sister London 2018 - now Black Diamond EDUCATION 2006-2010 University of Leeds Sophie will bring her experience across all PR, content creation and brand affiliation to the account SOPHIE MORGAN Senior PR & Communications Specialist (interim account lead) 7.C.a Packet Pg. 281 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 76 4. PROPOSER’S TEAM MEMBERS John is a senior social media expert with over 15 years of experience in travel, entertainment, finance and gaming sectors. He provides insight for top performing trends and processes for high performing content production. John is well versed in developing social media strategies that focus on business goals and translate them into achievable objectives. He has also developed unique reporting frameworks, proprietary social media measurement metrics and is experienced in large scale campaign content planning, production and media activation. EMPLOYMENT 2006 New Metroland 2013 Newcastle United FC 2018 EDF: Brand & Digital 2019 Argendium Finance 2019 NewDay Finance 2020 Aqumen LLP 2021 Gamesys 2022 Black Diamond EDUCATION EDU - Oxford College Marketing: 2016 Digital Marketing and Metrics degree John provides insight for top performing trends and processes for high performing content production JOHN HUNTER Head of Social 7.C.a Packet Pg. 282 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 77 4. PROPOSER’S TEAM MEMBERS Will has worked in trade marketing for almost five years, promoting destinations to the UK and Irish travel trade, including multiple USA clients. Working with tour operators and travel agents across all sectors, he has promoted various holiday types, including luxury, family and adventure. This has resulted in building excellent relationships throughout the UK and Irish travel trade. Will has extensive knowledge of Florida’s Paradise Coast having passionately represented the destination at major events such as WTM and key trade promotions and sales missions, while undertaking group and one-to-one agent training initiatives with key operators in the UK & Ireland since 2015. He remains a popular figure within the trade landscape and brings a wealth of experience to OMMAC’s trade outreach on a project by project basis EMPLOYMENT 2017 – 2021 Four Communications 2021 – now Black Diamond EDUCATION 2011 – 2014 University of St Mark and St John Plymouth Will has extensive knowledge of Florida’s Paradise Coast having passionately represented the destination since 2015 WILL HALL Trade Account Manager 7.C.a Packet Pg. 283 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 78 4. PROPOSER’S TEAM MEMBERS With over 10 years commercial experience in operations and project management, Danny is responsible for managing the Web Development and Mogul teams at Black Diamond. Danny provides overall management of projects from idea conception to execution, and is responsible for ensuring a successful completion of all tasks. Danny has expertise working with airlines, tourism bodies, hotels and government organisations, among others. EMPLOYMENT 2006 - 2011 Mobifon 2011 - 2017 MintTwist 2017 – now Black Diamond / Mogul Danny has expertise working with airlines, tourism bodies and government organisations DANNY BALL Director of Digital 7.C.a Packet Pg. 284 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 79 COST OF SERVICES 5 7.C.a Packet Pg. 285 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 80 5. COST OF SERVICES THE COUNTY INTENDS TO PAY A FLAT ANNUAL FEE FOR THE SERVICES DESCRIBED IN THE DETAILED SCOPE OF WORK PLUS OUT-OF-POCKET REIMBURSABLE EXPENSES. PROVIDE PROPOSED FEES FOR THE FOLLOWING COSTS: DESCRIPTION FEES NOT-TO-EXCEED 1 Flat Annual Fixed Price (paid monthly) $120,000 2 Reimbursable Expense - Office included 3 Reimbursable Expense - Travel $18,000 4 Reimbursable Expense - Registration $55,000 5 Reimbursable Expense - Miscellaneous $4,000 6 Reimbursable Expense - Contractor’s Event(s) $3,000 NB. All expenses and costs incurred will be billed to Collier County at net cost with NO mark-up. OMMAC will NOT charge VAT (i.e. UK Value Added Tax - 20%) on any expenses, transactions or third party invoicing, ensuring Collier County’s spend and budget is fully maximised. As an integral element of OMMAC’s proposal, we will extend our services to cover the French, Italian and Scandinavian markets on a reactive basis adding value to the CVB investment and maximising budget. 7.C.a Packet Pg. 286 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 81 REFERENCES 6 Oonagh’s professionalism and integrity have been recognised by awards from Visit Florida and Orlando Tourism for services to the destinations. 7.C.a Packet Pg. 287 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 82 6. REFERENCES IN ORDER FOR THE VENDOR TO BE AWARDED ANY POINTS FOR THIS TAB, THE COUNTY REQUESTS THAT THE VENDOR SUBMITS FIVE (5) COMPLETED REFERENCE FORMS (SEE ATTACHMENT 5 – REFERENCE QUESTIONNAIRE) FROM CLIENTS WHOSE PROJECTS ARE OF A SIMILAR NATURE TO THIS SOLICITATION AS A PART OF THEIR PROPOSAL. PROVIDE INFORMATION ON THE PROJECTS COMPLETED BY THE PROPOSER THAT BEST REPRESENT PROJECTS OF SIMILAR SIZE, SCOPE AND COMPLEXITY OF THIS PROJECT USING FORM PROVIDED IN FORM 5. PROPOSERS MAY INCLUDE TWO (2) ADDITIONAL PAGES FOR EACH PROJECT TO ILLUSTRATE ASPECTS OF THE COMPLETED PROJECT THAT PROVIDES THE INFORMATION TO ASSESS THE EXPERIENCE OF THE PROPOSER ON RELEVANT PROJECT WORK. Please see following five pages for completed forms and cross-reference details for additional testimonials 7.C.a Packet Pg. 288 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 83 6. REFERENCES Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 – Toursim International Representation – UK and Ireland Market Reference Questionnaire for: OMMAC Ltd. (Name of Company Requesting Reference Information) Oonagh McCullagh-Boyle (Name of Individuals Requesting Reference Information) Name: James Killick (Evaluator completing reference questionnaire) Company: Virgin Atlantic Holidays Ltd. (Evaluator’s Company completing reference) Email: James.Killick@virginholidays.com FAX: N/A Telephone: +44 (0)344 5574008 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: Internationsl Tourism Marketing – Destination co-op marketing campaigns Completion Date: Ongoing Project Budget: $120,000 Project Number of Days: Over eight years Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project. 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Please see additional testimonial from Virgin Atlantic Holidays to illustrate aspects of the project on Page 54 7.C.a Packet Pg. 289 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 84 6. REFERENCES Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 – Tourism International Repersentation - UK & Ireland Market Reference Questionnaire for: OMMAC Ltd (Name of Company Requesting Reference Information) Oonagh McCullagh-Boyle (Name of Individuals Requesting Reference Information) Name: Guy Novik (Evaluator completing reference questionnaire) Company: US Airtours/Travelplanners (Evaluator’s Company completing reference) Email: gnovik@usairtours.co.uk FAX: N/A Telephone: +44 (0) 20 3472 2144 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: International Tourism Marketing – Destination co-op campaigns and consumer promotions Completion Date: Ongoing Project Budget: $76,161 Project Number of Days: Over 8 years Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Please see additional testimonial from US Airtours/Travelplanners to illustrate aspects of the project on Page 57 7.C.a Packet Pg. 290 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 85 6. REFERENCES Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 – Tourism International Repersentation - UK & Ireland Market Reference Questionnaire for: OMMAC Ltd (Name of Company Requesting Reference Information) Oonagh McCullagh-Boyle (Name of Individuals Requesting Reference Information) Name: Peter Walton (Evaluator completing reference questionnaire) Company: IAGTO – President & Chief Executive (Evaluator’s Company completing reference) Email: pwalton@iagto.com FAX: +44 (0) 20 8906 8181 Telephone: +44 (0) 20 8906 3377 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: IAGTO North America Convention (NAC) / Awards & ongoing activity ___________________________ Completion Date: NAC June 2013 /Awards November 2013 & ongoing activity to date___________________________ Project Budget: $89,628 _____________________________ Project Number of Days: 18 months & ongoing ______________________ Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Please see additional testimonial from IAGTO to illustrate aspects of the project on Page 61 7.C.a Packet Pg. 291 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 86 6. REFERENCES Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 – Tourism International Repersentation - UK & Ireland Market Reference Questionnaire for: OMMAC Ltd (Name of Company Requesting Reference Information) Oonagh McCullagh-Boyle (Name of Individuals Requesting Reference Information) Name: Paul Wait (Evaluator completing reference questionnaire) Company: Red Apple 7 (Evaluator’s Company completing reference) Email: pwait3@icloud.com FAX: N/A Telephone: +44 (0) 7717 824090 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: GTMC (Guild of Travel Management Companies) / BTA (Business Travel Association) – Annual Overseas Convention Completion Date: May 2016 Project Budget: In excess of £300,000 _____________________________ Project Number of Days: 18 month period Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 12 TOTAL SCORE OF ALL ITEMS 102 Please see additional testimonial from Red Apple 7 to illustrate aspects of the project on Page 62 7.C.a Packet Pg. 292 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 87 6. REFERENCES Form 5 Reference Questionnaire (USE ONE FORM FOR EACH REQUIRED REFERENCE) Solicitation: 22-7979 – Tourism International Repersentation - UK & Ireland Market Reference Questionnaire for: OMMAC Ltd (Name of Company Requesting Reference Information) Oonagh McCullagh-Boyle (Name of Individuals Requesting Reference Information) Name: Tim Hemphill (Evaluator completing reference questionnaire) Company:New Orleans Ernest N. Morial Convention Center (Evaluator’s Company completing reference) Email: themphill@mccno.com FAX: N/A Telephone: (504) 582 3039 Collier County has implemented a process that collects reference information on firms and their key personnel to be used in the selection of firms to perform this project. The Name of the Company listed in the Subject above has listed you as a client for which they have previously performed work. Please complete the survey. Please rate each criteria to the best of your knowledge on a scale of 1 to 10, with 10 representing that you were very satisifed (and would hire the firm/individual again) and 1 representing that you were very unsatisfied (and would never hire the firm/indivdiual again). If you do not have sufficient knowledge of past performance in a particular area, leave it blank and the item or form will be scored “0.” Project Description: International Tourism Marketing – Kissimmee CVB – UK, Ireland & Scandinivia ___________________________ Completion Date: 2008 Project Budget: In Excess of $210K (yr 1),$245K (yr 2), $245K (yr 3)____________________ Project Number of Days: Over three years Item Criteria Score (must be completed) 1 Ability to manage the project costs (minimize change orders to scope). 10 2 Ability to maintain project schedule (complete on-time or early). 10 3 Quality of work. 10 4 Quality of consultative advice provided on the project 10 5 Professionalism and ability to manage personnel. 10 6 Project administration (completed documents, final invoice, final product turnover; invoices; manuals or going forward documentation, etc.) 10 7 Ability to verbally communicate and document information clearly and succinctly. 10 8 Abiltity to manage risks and unexpected project circumstances. 10 9 Ability to follow contract documents, policies, procedures, rules, regulations, etc. 10 10 Overall comfort level with hiring the company in the future (customer satisfaction). 10 TOTAL SCORE OF ALL ITEMS 100 Please see additional testimonial from Tim Hemphill to illustrate aspects of the project on Page 53 7.C.a Packet Pg. 293 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 88 LOCAL VENDOR PREFERENCE 7 OMMAC Ltd are head-office located in England 7.C.a Packet Pg. 294 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 89 7. LOCAL VENDOR PREFERENCE LOCAL BUSINESS IS DEFINED AS THE VENDOR HAVING A CURRENT BUSINESS TAX RECEIPT ISSUED BY THE COLLIER OR LEE COUNTY TAX COLLECTOR PRIOR TO PROPOSAL SUBMISSION TO DO BUSINESS WITHIN COLLIER COUNTY, AND THAT IDENTIFIES THE BUSINESS WITH A PERMANENT PHYSICAL BUSINESS ADDRESS LOCATED WITHIN THE LIMITS OF COLLIER OR LEE COUNTY FROM WHICH THE VENDOR’S STAFF OPERATES AND PERFORMS BUSINESS IN AN AREA ZONED FOR THE CONDUCT OF SUCH BUSINESS. OMMAC Ltd are head-office located in England covering UK, Ireland, and on reactive basis France, Italy and Scandinavia, as instructed by the CVB. When required, OMMAC can operate remotely from Collier County and have access to fully serviced and registered office space - 4851 Tamiami Trail North, Naples, FL 34103 7.C.a Packet Pg. 295 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 90 VENDOR CHECKLIST / SIGNED DOCUMENTS / ADDENDUM “Oonagh’s proactive and focused approach has clearly got the strategic goals of Florida’s Paradise Coast in mind - her work will have a powerful contribution to the continued development of the region as a key leisure destination for the UK & Ireland markets.” STEPHEN HUMPHREYS BRITISH AIRWAYS 7.C.a Packet Pg. 296 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 91 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 297 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 92 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 298 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 93 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 299 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 94 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 300 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 95 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 301 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 96 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 302 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 97 VENDOR CHECKLIST / SIGNED DOCUMENTS FORM 5 PLEASE SEE SECTION 6 : REFERENCES 7.C.a Packet Pg. 303 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 98 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 304 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 99 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 305 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 100 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 306 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 101 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 307 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 102 ADDENDUM 7.C.a Packet Pg. 308 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 103 VENDOR CHECKLIST / SIGNED DOCUMENTS 7.C.a Packet Pg. 309 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 104 As the we navigate beyond the global pandemic, it is clear that consumers and organisations are determined to recalibrate and do things better. By every estimation and measure, Paradise Coast meets that aspiration and leads the way with its elevated coastal, culinary and ecological paradise offerings, connecting seamlessly to those with expectations of excellence - safe in the knowledge that for travellers seeking to experience the best destination in the world...only paradise will do. AND FINALLY 7.C.a Packet Pg. 310 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and 105 P.O. BOX 316 WEST MALLING KENT ME19 5XQ UNITED KINGDOM COMPANY REGISTRATION NUMBER 4967240 VAT REGISTRATION NUMBER 851351639 7.C.a Packet Pg. 311 Attachment: OMMAC_Ltd_response_to_solicitation_22-7979__Addendum_1_-_hi-res_version (22847 : Tourism International Representation UK and COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR TOURISM INTERNATIONAL REPRESENTATION – UK AND IRELAND MARKET SOLICITATION NO.: 22-7979 LISA OIEN, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8935 Lisa.Oien@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. 7.C.b Packet Pg. 312 Attachment: 22-7979 Request for Proposals (RFP) UK & Ire (22847 : Tourism International Representation UK and Ireland Market) 2 SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) NUMBER: 22-7979 PROJECT TITLE: Tourism International Representation – UK and Ireland Market PRE-PROPOSAL CONFERENCE: N/A RFP OPENING DAY/DATE/TIME: April 28, 2022, at 3:00 PM PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://www.bidsync.com/bidsync-cas/ INTRODUCTION As requested by the Naples, Marco Island, Everglades Convention and Visitors Bureau Division (hereinafter, the “Division or Department”), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for Proposal (hereinafter, “RFP”) with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. The results of this solicitation may be used by other County departments once awarded according to the Board of County Commissioners Procurement Ordinance. The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB), a division of Collier County Florida Government, is interested in full-time tourism representation services with an experienced International Representation firm for the United Kingdom (UK) and Ireland market. Historically, County departments have spent approximately $200,000.00 annually for this service. BACKGROUND The CVB is the official destination marketing organization for Collier County. The County covers a large geographic area and has a diversified tourism product that includes beaches, shopping, Sports and Eco-tourism and convention opportunities. For more background information on the Naples, Marco Island, Everglades Convention & Visitors Bureau please visit www.paradisecoast.com. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options. Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and conditions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written notice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of the Agreement term then in effect. All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the COUNTY at the time and place of delivery, provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. 7.C.b Packet Pg. 313 Attachment: 22-7979 Request for Proposals (RFP) UK & Ire (22847 : Tourism International Representation UK and Ireland Market) 3 DETAILED SCOPE OF WORK Full-time representation services with an experienced International Tourism Representation firm for the United Kingdom and Ireland market. Services Required: 1. Develop an annual destination marketing plan that is implemented monthly for all services covered under the agreement. 2. Coordination of Public Relations efforts with in-country media. 3. Manage social media services related to in-country communications with trade, media and consumers. 4. Provide a dedicated phone, fax and e-mail address for the Naples, Marco Island, Everglades CVB. 5. Translation services as needed or required. 6. Contract and maintain storage of promotion materials and distribution services as necessary. 7. Monthly reports will be submitted to the CVB by the 10th of the following month, outlining activities per country with future activity projections and market overviews. 8. Travel Trade Activities: The following are travel trade marketing activities which the successful firm will perform: a. Participation in trade and consumer trade shows & events in country, surrounding areas and in the US as necessary. b. Regular communication and destination updates to tour operators, travel agents and media. c. Organize, conduct, or participate in travel trade and media familiarization trips to and within Southwest Florida. d. Conduct travel trade training and sales calls to tour operators, airlines, and other related organizations in- country and surrounding areas. e. Assist the CVB and its U.S. based marketing partners and agencies with trade and consumer promotions. f. Assist with the International Tourism marketing promotions and advertising related activities to maximize the CVB budget. g. Fulfillment of inquiries for CVB publications/literature to trade & consumers via both Florida based and in- country fulfillment facilities. h. Pre-screen and forward travel trade and media leads to the CVB which result from above-mentioned activities. i. Develop and fulfill requests from media and organize and work with CVB in-house PR team on familiarization trips for journalists. j. Maintain close working relationships with Visit Florida, Brand USA and other tourism industry associations, including Visit USA organizations. k. Create and maintain an up-to-date country by country trade, media, and consumer database for periodic distribution of destination information. 9. Pre-approved expenses related to the various services will be invoiced at cost monthly as follows: a. Advertising, if necessary, will be billed at net cost (no markup) to the CVB’s advertising agency of record. b. Travel expenses such as air, auto rental, hotels, entertainment, and meals will be billed to the CVB at net cost. Air, train travel to be at lowest available coach fare. c. Out of pocket expenses such as storage, printing, courier expenses, parking, phone, and fax will be billed monthly at cost. d. A monthly service fee will be invoiced each month to cover all representation services including employee time and other related costs and all basic office operating expenses except as indicate above as out-of-pocket expenses. 7.C.b Packet Pg. 314 Attachment: 22-7979 Request for Proposals (RFP) UK & Ire (22847 : Tourism International Representation UK and Ireland Market) 4 10. Representation services are desired to support the CVB’s efforts to attract visitors to our area. The CVB’s brand is relatively new to the International Tourism market so the selected representation company must maintain and build that brand awareness. 11. Objectives the successful representation companies will be asked to accomplish the following: a. Increase average length of stay and repeat visitation from the assigned region. b. Increase the number of hotel room nights from the assigned markets. c. Grow the number of CVB partners listed in tour operator catalogs and online programs in the assigned region. d. Grow the number of visitors and their spending from the markets represented. e. Grow the use of social media channels to interact with our destination. 12. Services requested from the successful vendor will be for sales, public relations, trade shows, travel industry training, promotions, social media and other services required to showcase the tourism attributes of the Naples, Marco Island, Everglades area of Florida. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short-listing firms. The Proposers will need to meet the minimum requirements outlined herein in order for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. 1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top-ranked firm, negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Proposer’s Solution to County Requirements 30 Points 3. Proposer’s Experience and Capacity 20 Points 4. Proposer’s Team Members Assigned to County’s Scope 20 Points 5. Cost of Services 10 Points 6. References 5 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points 7.C.b Packet Pg. 315 Attachment: 22-7979 Request for Proposals (RFP) UK & Ire (22847 : Tourism International Representation UK and Ireland Market) 5 Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty-four (24) months prior to the RFP submittal deadline. Payment information will be retrieved from the County’s financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. ---------------------------------------------------------------------------------------------------------------------------------------------------------- Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non-responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS (30 Total Points Available) How does your firm intend to increase the Collier County Brand in the specified Country/region? Include the following: • Describe your philosophy on targeting various tour operators, travel agents and journalists with to promote such activities as cuisine, golf, weddings, eco-tourism, fishing, beach and water activities and other major target market segments of leisure travel, group meetings and sports events. • How does your company intend to meet each of the County’s requirements identified in the RFP’s Detailed Scope of Work? • Provide at least two samples of work product completed for a similar client for tourism representation services. • Provide at least one sample of a “break-through” and innovative approach to tourism representation. • Describe your backup systems or locations in case of an emergency that will enable you to carry on business • Describe how you use social media networks to support destination marketing campaigns. EVALUATION CRITERIA NO. 3: PROPOSER’S EXPERIENCE AND CAPACITY (20 Total Points Available) Provide information that documents your firm’s and subcontractors’ qualifications to produce the required outcomes, including its ability, capacity, skill, and financial strength, and number of years of experience in providing the required services. Also describe the various team members’ successful experience in working with one another on previous projects. Demonstrate key parts of your firm’s experience that makes you uniquely qualified to perform these services for the County, including: • Describe the specific knowledge of Quality Assurance/Quality Control (QA/QC) data gathering. • Indicate your thoughts and philosophies on the sense that the Naples, Marco Island and Everglades vacation promises an elevated coastal, cultural, culinary, and ecological paradise to those with an expectation for excellence. The region has recognized a significant increase in lodging rates throughout the entire year making it one of the highest rates in the State of Florida. Please describe how your firm will be successful in driving awareness, intent to visit and trackable bookings given these elevated rates and site examples of how you positioned other destination marketing organization clients, the challenges you faced and the ways you overcame those challenges in delivering those strategies. • Provide information that documents your firm’s and any subcontractors’ qualifications you propose to use to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services. • Describe how you handle crisis management and fast breaking negative media coverage. With respect to this, why is your firm better at handling these situations than other competing representation firms? 7.C.b Packet Pg. 316 Attachment: 22-7979 Request for Proposals (RFP) UK & Ire (22847 : Tourism International Representation UK and Ireland Market) 6 EVALUATION CRITERIA NO. 4: PROPOSER’S TEAM MEMBERS ASSIGNED TO COUNTY’S SCOPE OF WORK (20 Total Points Available) Identify the proposed account management team if your firm is awarded the Collier County Account. Include resume and detailed list of career accomplishments for each team member. EVALUATION CRITERIA NO. 5: COST OF SERVICES (10 Total Points Available) The County intends to pay a flat annual fee for the services described in the detailed scope of work plus out of pocket reimbursable expenses. • Provide proposed fees for the following costs: Description Fees Not-to-Exceed 1 Flat Annual Fixed Price (paid monthly) $ 2 Reimbursable Expenses - Office $ included in the flat annual fixed price above 3 Reimbursable Expenses - Travel $ 4 Reimbursable Expenses - Registration $ 5 Reimbursable Expenses - Miscellaneous $ 6 Reimbursable Expenses - Contractor’s Event(s) $ Fees are to be provided in United States Currency and used for evaluation purposes only. Fees are subject to change during negotiations. EVALUATION CRITERIA NO. 6: REFERENCES (5 Total Points Available) In order for the vendor to be awarded any points for this tab, the County requests that the vendor submits five (5) completed reference forms (see Attachment 5 – Reference Questionnaire) from clients whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the Proposer that best represent projects of similar size, scope and complexity of this project using form provided in Form 5. Proposers may include two (2) additional pages for each project to illustrate aspects of the completed project that provides the information to assess the experience of the Proposer on relevant project work. EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)*** 7.C.b Packet Pg. 317 Attachment: 22-7979 Request for Proposals (RFP) UK & Ire (22847 : Tourism International Representation UK and Ireland Market) Notice of Recommended Award Solicitation: 22-7979 Title: Tourism International Representation – UK and Ireland Market Due Date and Time: May 12, 2022, at 3:00 PM Respondents: Company Name City County State Final Ranking Responsive/Responsible OMMAC Limited West Malling Kent United Kingdom 1 Yes/Yes Utilized Local Vendor Preference: Yes No Recommended Vendor(s) For Award: On March 25, 2022, the Procurement Services Division released notices of Request for Proposal NO. 22-7979 for Tourism International Representation - United Kingdom (UK)/Ireland Market. Eleven thousand nine hundred sixty-four (11,964) firms were notified, twenty-seven (27) firms viewed the solicitation information, and one (1) responsive and responsible proposal was received by the May 12, 2022, deadline. The solicitation was extended for an additional two (2) weeks. Vendor outreach was conducted during the extension period to increase competition. The Selection Committee met on May 31, 2022, and after review of the proposal and deliberation, the Committee evaluated and ranked the firm as shown above. The Committee determined that oral presentations were not required. Staff is recommending award to the top-ranked firm, OMMAC Limited. Contract Driven Purchase Order Driven Required Signatures Project Manager: Procurement Strategist: Procurement Services Director: __________________________________ _________________ Sandra Herrera Date DocuSign Envelope ID: 687DA119-7940-43E8-86CB-7C97D4EA2D2F 6/2/2022 6/2/2022 6/2/20226/2/2022 DocuSign Envelope ID: F9E3BE2C-B6BA-40CD-BD07-4D6D66F04378 7.C.c Packet Pg. 318 Attachment: 22-7979 Notice of Recommended Award UK & Ire.docx (22847 : Tourism International Representation UK and Ireland Market) 09/26/2022 EXECUTIVE SUMMARY Recommendation to award Request for Proposal (“RFP”) 22-7980, “Tourism International Representation - Germany Market” to Diamonde e.K. and make a finding that this action promotes tourism. ______________________________________________________________________________ OBJECTIVE: To provide tourism representation services in Germany which promotes Collier County as a worldwide visitor destination. CONSIDERATIONS: Collier County has been represented in Germany for 15 years by Diamonde e.K. based in Stuttgart, Baden-Wuerttemberg, Germany. Presence in that market has been beneficial in bringing German residents to Southwest Florida. Over the course of this term and relationship the German market has remained one of the top markets of international origin for Collier County. The representation in this market has attracted visitors via consumer direct initiatives as well as via the education of tour operators and travel agents about Florida’s Paradise Coast region. On March 25, 2022, the Procurement Services Division released notices of Request for Proposal NO. 22- 7980 for Tourism International Representation - Germany Market., and two (2) responsive and responsible proposals were received by the May 12, 2022 deadline as summarized below: The solicitation was extended for an additional two (2) week period. Vendor outreach was conducted during the extension period to increase competition. The Selection Committee met on May 31, 2022, and after review of the proposals and deliberation, the Committee scored the proposals and short listed the two (2) firms. On June 23, 2022, the selection committee re-convened for presentations and ranked the firms as follows: Firm Names City County/State Country Final Ranking Responsive/ Responsible Diamonde e.K. Stuttgart Baden- Wuerttemberg Germany 1 Yes/Yes Lieb Management & Beteiligungs GmbH Munich Bavaria Germany 2 Yes/Yes Staff is recommending award to the top-ranked firm, Diamonde e.K. Diamonde e.K. has over 20 years of experience in the travel and marketing industry and is also the current provider of Tourism International Representation in Germany for Collier County. This agreement will replace existing Agreement #16-6611 with Diamonde e.K. which runs through September 30, 2022. FISCAL IMPACT: Funds for marketing services are provided in the FY23 Tourist Development Tax supported Tourism Promotion Fund (184) budget. The projected contract spend is $180,000 annually for the German market. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary ADVISORY COMMITTEE RECOMMENDATION: The Tourist Development Council to review at 7.D Packet Pg. 319 09/26/2022 the its regularly scheduled meeting on September 26, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Board award Request for Proposal 22-7980, “Tourism International Representation - German Market” to Diamonde e.K. and make a finding that this action promotes tourism. Prepared by: Paul Beirnes, Tourism Division ATTACHMENT(S) 1. 22-7980 Diamonde Request for Proposals (RFP).docx (PDF) 2. 22-7980 - Diamonde Notice of Recommended Award.docx (PDF) 3. [Linked] 22-7980 - Diamonde Proposal_response-to-solicitation (PDF) 7.D Packet Pg. 320 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.D Doc ID: 23368 Item Summary: Recommendation to award Request for Proposal (“RFP”) 22-7980, “Tourism International Representation – Germany Market” to Diamonde e.K. and make a finding that this action promotes tourism. Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 09/14/2022 10:59 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 09/14/2022 10:59 AM Approved By: Review: Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 09/14/2022 11:27 AM Tourism Paul Beirnes Tourism Division Completed 09/14/2022 12:36 PM Tourism Kelly Green Stage 1 Review Completed 09/14/2022 12:37 PM Tourism Paul Beirnes Director Completed 09/14/2022 12:39 PM Office of Management and Budget Christopher Johnson OMB Completed 09/14/2022 2:20 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 09/20/2022 10:05 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2022 11:21 AM County Manager's Office Ed Finn OMB/CMO Reviewer Completed 09/20/2022 8:28 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 09/21/2022 5:07 PM Tourist Development Council Paul Beirnes Meeting Pending 09/26/2022 9:00 AM 7.D Packet Pg. 321 COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS REQUEST FOR PROPOSAL (RFP) FOR TOURISM INTERNATIONAL REPRESENTATION – GERMANY MARKET SOLICITATION NO.: 22-7980 LISA OIEN, PROCUREMENT STRATEGIST PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FLORIDA 34112 TELEPHONE: (239) 252-8935 Lisa.Oien@colliercountyfl.gov (Email) This solicitation document is prepared in a Microsoft Word format (Rev 8/7/2017). Any alterations to this document made by the Vendor may be grounds for rejection of proposal, cancellation of any subsequent award, or any other legal remedies available to the Collier County Government. DocuSign Envelope ID: 651034BB-DF89-4BA0-B078-D7BBEF0F91BE 7.D.a Packet Pg. 322 Attachment: 22-7980 Diamonde Request for Proposals (RFP).docx (23368 : Tourism International Representation Germany Market) 2 SOLICITATION PUBLIC NOTICE REQUEST FOR PROPOSAL (RFP) NUMBER: 22-7980 PROJECT TITLE: Tourism International Representation – Germany Market PRE-PROPOSAL CONFERENCE: N/A RFP OPENING DAY/DATE/TIME: DATE & TIME PLACE OF RFP OPENING: PROCUREMENT SERVICES DIVISION 3295 TAMIAMI TRAIL EAST, BLDG C-2 NAPLES, FL 34112 All proposals shall be submitted online via the Collier County Procurement Services Division Online Bidding System: https://www.bidsync.com/bidsync-cas/ INTRODUCTION As requested by the Naples, Marco Island, Everglades Convention and Visitors Bureau Division (hereinafter, the “Division or Department”), the Collier County Board of County Commissioners Procurement Services Division (hereinafter, “County”) has issued this Request for Proposal (hereinafter, “RFP”) with the intent of obtaining proposals from interested and qualified vendors in accordance with the terms, conditions and specifications stated or attached. The vendor, at a minimum, must achieve the requirements of the Specifications or Scope of Work stated. The results of this solicitation may be used by other County departments once awarded according to the Board of County Commissioners Procurement Ordinance. The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB), a division of Collier Cou nty Florida Government, is interested in full-time tourism representation services with an experienced International Representation firm for the Germany market. Historically, County departments have spent approximately $180,000.00 annually for this service. BACKGROUND The CVB is the official destination marketing organization for Collier County. The County covers a large geographic area and has a diversified tourism product that includes beaches, shopping, Sports and Eco -tourism and convention opportunities. For more background information on the Naples, Marco Island, Everglades Convention & Visitors Bureau please visit www.paradisecoast.com. TERM OF CONTRACT The contract term, if an award(s) is/are made is intended to be for three (3) years with two (2) one (1) year renewal options . Prices shall remain firm for the initial term of this contract. Surcharges will not be accepted in conjunction with this contract, and such charges should be incorporated into the pricing structure. The County Manager, or designee, may, at his discretion, extend the Agreement under all of the terms and cond itions contained in this Agreement for up to one hundred eighty (180) days. The County Manager, or designee, shall give the Contractor written n otice of the County's intention to extend the Agreement term not less than ten (10) days prior to the end of th e Agreement term then in effect. All goods are FOB destination and must be suitably packed and prepared to secure the lowest transportation rates and to comply with all carrier regulations. Risk of loss of any goods sold hereunder shall transfer to the C OUNTY at the time and place of delivery, provided that risk of loss prior to actual receipt of the goods by the COUNTY nonetheless remain with VENDOR. DocuSign Envelope ID: 651034BB-DF89-4BA0-B078-D7BBEF0F91BE 7.D.a Packet Pg. 323 Attachment: 22-7980 Diamonde Request for Proposals (RFP).docx (23368 : Tourism International Representation Germany Market) 3 DETAILED SCOPE OF WORK Full-time representation services with an experienced International Tourism Representation firm for the Germany market. Services Required: 1. Develop an annual destination marketing plan that is implemented monthly for all services covered under the agreement. 2. Coordination of Public Relations efforts with in -country media. 3. Manage social media services related to in-country communications with trade, media and consumers. 4. Provide a dedicated phone, fax and e-mail address for the Naples, Marco Island, Everglades CVB. 5. Translation services as needed or required. 6. Contract and maintain storage of promotion materials and distribution services as necessary. 7. Monthly reports will be submitted to the CVB by the 10th of the following month, outlining activities per country with future activity projections and market overviews. 8. Travel Trade Activities: The following are travel trade marketing activities which the successful firm will perform: a. Participation in trade and consumer trade shows & events in country, surrounding areas and in the US as necessary. b. Regular communication and destination updates to tour operators, travel agents and media. c. Organize, conduct, or participate in travel trade and media familiarization trips to and within Southwest Florida. d. Conduct travel trade training and sales calls to tour operators, airlines, and other rel ated organizations in- country and surrounding areas. e. Assist the CVB and its U.S. based marketing partners and agencies with trade and consumer promotions. f. Assist with the International Tourism marketing promotions and advertising related acti vities to maximize the CVB budget. g. Fulfillment of inquiries for CVB publications/literature to trade & consumers via both Florida based and in - country fulfillment facilities. h. Pre-screen and forward travel trade and media leads to the CVB which result from above -mentioned activities. i. Develop and fulfill requests from media and organize and work with CVB in-house PR team on familiarization trips for journalists. j. Maintain close working relationships with Visit Florida, Brand USA and other tourism industry associations, including Visit USA organizations. k. Create and maintain an up-to-date country by country trade, media, and consumer database for periodic distribution of destination information. 9. Pre-approved expenses related to the various services will be invoiced at cost monthly as follows: a. Advertising, if necessary, will be billed at net cost (no markup) to the CVB’s advertising agency of record. b. Travel expenses such as air, auto rental, hotels, entertainment, and meals will be billed to the CVB at net cost. Air, train travel to be at lowest available coach fare. c. Out of pocket expenses such as storage, printing, courier expenses, parking, phone, and fax will be billed monthly at cost. d. A monthly service fee will be invoiced each month to cover all representation services including employee time and other related costs and all basic office operating expenses except as indicate above as out-of-pocket expenses. DocuSign Envelope ID: 651034BB-DF89-4BA0-B078-D7BBEF0F91BE 7.D.a Packet Pg. 324 Attachment: 22-7980 Diamonde Request for Proposals (RFP).docx (23368 : Tourism International Representation Germany Market) 4 10. Representation services are desired to support the CVB’s efforts to attract visitors to our area. The CVB’s brand is relatively new to the International Tourism market so the selected representation company must maintain and build that brand awareness. 11. Objectives the successful representation companies will be asked to accomplish the following: a. Increase average length of stay and repeat visitation from the assigned region. b. Increase the number of hotel room nights from the assigned markets. c. Grow the number of CVB partners listed in tour operator catalogs and online programs in the assigned region. d. Grow the number of visitors and their spending from the markets represented. e. Grow the use of social media channels to interact with our destination. 12. Services requested from the successful vendor will be for sales, public relations, trade shows, travel industry training, promotions, social media and other services required to showcase the tourism attributes of the Naples, Marco Island, Everglades area of Florida. REQUEST FOR PROPOSAL (RFP) PROCESS 1.1 The Proposers will submit a qualifications proposal which will be scored based on the criteria in Evaluation Criteria for Development of Shortlist, which will be the basis for short-listing firms. The Proposers will need to meet the minimum requirements outlined herein in or der for their proposal to be evaluated and scored by the COUNTY. The COUNTY will then score and rank the firms and enter into negotiations with the top ranked firm to establish cost for the services needed. The COUNTY reserves the right to issue an invitation for oral presentations to obtain additional information after scoring and before the final ranking. With successful negotiations, a contract will be developed with the selected firm, based on the negotiated price and scope of services and submitted for approval by the Board of County Commissioners. 1.2 The COUNTY will use a Selection Committee in the Request for Proposal selection process. 1.3 The intent of the scoring of the proposal is for respondents to indicate their interest, relevant experience, financial capability, staffing and organizational structure. 1.4 The intent of the oral presentations, if deemed necessary, is to provide the vendors with a venue where they can conduct discussions with the Selection Committee to clarify questions and concerns before providing a final rank. 1.5 Based upon a review of these proposals, the COUNTY will rank the Proposers based on the discussion and clarifying questions on their approach and related criteria, and then negotiate in good faith an Agreement with the top ranked Proposer. 1.6 If, in the sole judgment of the COUNTY, a contract cannot be successfully negotiated with the top-ranked firm, negotiations with that firm will be formally terminated and negotiations shall begin with the firm ranked second. If a contract cannot be successfully negotiated with the firm ranked second, negotiations with that firm will be formally terminated and negotiations shall begin with the third ranked firm, and so on. The COUNTY reserves the right to negotiate any element of the proposals in the best interest of the COUNTY. RESPONSE FORMAT AND EVALUATION CRITERIA FOR DEVELOPMENT OF SHORTLIST: 1.7 For the development of a shortlist, this evaluation criterion will be utilized by the COUNTY’S Selection Committee to score each proposal. Proposers are encouraged to keep their submittals concise and to include a minimum of marketing materials. Proposals must address the following criteria: Evaluation Criteria Maximum Points 1. Cover Letter / Management Summary 5 Points 2. Proposer’s Solution to County Requirements 30 Points 3. Proposer’s Experience and Capacity 20 Points 4. Proposer’s Team Members Assigned to County’s Scope 20 Points 5. Cost of Services 10 Points 6. References 5 Points 7. Local Vendor Preference 10 Points TOTAL POSSIBLE POINTS 100 Points DocuSign Envelope ID: 651034BB-DF89-4BA0-B078-D7BBEF0F91BE 7.D.a Packet Pg. 325 Attachment: 22-7980 Diamonde Request for Proposals (RFP).docx (23368 : Tourism International Representation Germany Market) 5 Tie Breaker: In the event of a tie at final ranking, award shall be made to the proposer with the lower volume of work previously awarded. Volume of work shall be calculated based upon total dollars paid to the proposer in the twenty -four (24) months prior to the RFP submittal dea dline. Payment information will be retrieved from the County’s financial system of record. The tie breaking procedure is only applied in the final ranking step of the selection process and is invoked by the Procurement Services Division Director or designee. In the event a tie still exists, selection will be determined based on random selection by the Procurement Services Director before at least three (3) witnesses. ---------------------------------------------------------------------------------------------------------------------------------------------------------- Each criterion and methodology for scoring is further described below. ***Proposals must be assembled, at minimum, in the order of the Evaluation Criteria listed or your proposal may be deemed non-responsive*** EVALUATION CRITERIA NO. 1: COVER LETTER/MANAGEMENT SUMMARY (5 Total Points Available) Provide a cover letter, signed by an authorized officer of the firm, indicating the underlying philosophy of the firm in providing the services stated herein. Include the name(s), telephone number(s) and email(s) of the authorized contact person(s) concerning proposal. Submission of a signed Proposal is Vendor's certification that the Vendor will accept any awards as a result of this RFP. EVALUATION CRITERIA NO. 2: PROPOSER’S SOLUTION TO COUNTY’S REQUIREMENTS (30 Total Points Available) How does your firm intend to increase the Collier County Brand in the specified Country/region? Include the following:  Describe your philosophy on targeting various tour operators, travel agents and journalists with to promote such activities as cuisine, golf, weddings, eco-tourism, fishing, beach and water activities and other major target market segments of leisure travel, group meetings and sports events.  How does your company intend to meet each of the County’s requirements identified in the RFP’s Detailed Scope of Work?  Provide at least two samples of work product completed for a similar client for tourism representation services.  Provide at least one sample of a “break-through” and innovative approach to tourism representation.  Describe your backup systems or locations in case of an emergency that will enable you to carry on business  Describe how you use social media networks to support destination marketing campaigns EVALUATION CRITERIA NO. 3: PROPOSER’S EXPERIENCE AND CAPACITY (20 Total Points Available) Provide information that documents your firm’s and subcontractors’ qualifications to produce the required outcomes, including its ability, capacity, skill, and financial strength, and number of years of experience in providing the required services. Also describe the various team members’ successful experience in working with one another on previous projects. Demonstrate key parts of your firm’s experience that makes you uniquely qualified to perform these services for the County, including:  Describe the specific knowledge of Quality Assurance/Quality Control (QA/QC) data gathering.  Indicate your thoughts and philosophies on the sense that the Naples, Marco Island and Everglades vacation promises an elevated coastal, cultural, culinary, and ecological paradise to those with an expectation for excellence. The region has recognized a significant increase in lodging rates throughout the entire year making it one of the highest rates in the State of Florida. Please describe how your firm will be successful in driving awareness, intent to visit and trackable bookings given these elevated rates and site examples of how you positioned other destination marketing organization clients, the challenges you faced and the ways you overcame those challenges in delivering those strategies.  Provide information that documents your firm’s and any subcontractors’ qualifications you propose to use to produce the required deliverables, including abilities, capacity, skill, and financial strength, and number of years of experience in providing the required services.  Describe how you handle crisis management and fast breaking negative media coverage. With respect to this, why is your firm better at handling these situations than other competing representation firms? DocuSign Envelope ID: 651034BB-DF89-4BA0-B078-D7BBEF0F91BE 7.D.a Packet Pg. 326 Attachment: 22-7980 Diamonde Request for Proposals (RFP).docx (23368 : Tourism International Representation Germany Market) 6 EVALUATION CRITERIA NO. 4: PROPOSER’S TEAM MEMBERS ASSIGNED TO COUNTY’S SCOPE OF WORK (20 Total Points Available) Identify the proposed account management team if your firm is awarded the Collier County Account. Include resume and detailed list of career accomplishments for each team member. EVALUATION CRITERIA NO. 5: COST OF SERVICES (10 Total Points Available) The County intends to pay a flat annual fee for the services described in the detailed scope of work plus out of pocket reimbursable expenses.  Provide proposed fees for the following costs: Description Fees Not-to-Exceed 1 Flat Annual Fixed Price (paid monthly) $ 2 Reimbursable Expenses - Office $ included in the flat annual fixed price above 3 Reimbursable Expenses - Travel $ 4 Reimbursable Expenses - Registration $ 5 Reimbursable Expenses - Miscellaneous $ 6 Reimbursable Expenses - Contractor’s Event(s) $ Fees are to be provided in United States Currency and used for evaluation purposes only. Fees are subject to change during negotiations. EVALUATION CRITERIA NO. 6: REFERENCES (5 Total Points Available) In order for the vendor to be awarded any points for this tab, the County requests that the vendor submits five (5) completed reference forms (see Attachment 5 – Reference Questionnaire) from clients whose projects are of a similar nature to this solicitation as a part of their proposal. Provide information on the projects completed by the Proposer that best represent projects of similar size, scope and complexity of this project using form provided in Form 5. Proposers may include two (2) additional pages for each p roject to illustrate aspects of the completed project that provides the information to assess the experience of the Proposer on relevant project work. EVALUATION CRITERIA NO. 7: LOCAL VENDOR PREFERENCE (10 Total Points Available) Local business is defined as the vendor having a current Business Tax Receipt issued by the Collier or Lee County Tax Collector prior to proposal submission to do business within Collier County, and that identifies the business with a permanent physical business address located within the limits of Collier or Lee County from which the vendor’s staff operates and performs business in an area zoned for the conduct of such business. VENDOR CHECKLIST ***Vendor should check off each of the following items as the necessary action is completed (please see, Vendor Check List)*** DocuSign Envelope ID: 651034BB-DF89-4BA0-B078-D7BBEF0F91BE 7.D.a Packet Pg. 327 Attachment: 22-7980 Diamonde Request for Proposals (RFP).docx (23368 : Tourism International Representation Germany Market) Notice of Recommended Award Solicitation: 22-7980 Title: Tourism International Representation – Germany Market Due Date and Time: May 12th, 2022, at 3:00 PM Respondents: Company Name City State Country Final Ranking Responsive/Responsible DiaMonde e.K. Stuttgart Baden-Wuerttemberg Germany 1 Yes/Yes Lieb Management & Beteiligungs GmbH Munich Bavaria Germany 2 Yes/Yes Utilized Local Vendor Preference: Yes No Recommended Vendor(s) For Award: On March 25th, 2022, the Procurement Services Division issued Request for Proposal (RFP) 22-7980 for the Tourism International Representation – Germany Market. Eleven thousand nine hundred sixty-seven (11,967) firms were notified, twenty-nine (29) firms viewed the RFP information, and two (2) proposals were received by the May 12th, 2022 due date. Both firms were found to be responsive and responsible. The Selection Committee Convened on May 31, 2022, as described in step 1 of the solicitation documents, the committee scored each of the proposals and shortlisted the following two (2) firms to move to step 2 in the order listed below. DiaMonde e.K. Lieb Management & Beteiligungs GmbH On June 23, 2022, the Selection Committee reconvened for step 2, presentations and final ranking. The firms were ranked as follows: 1 - DiaMonde e.K. 2 - Lieb Management & Beteiligungs GmbH Staff is recommending awarding to the top ranked firm, DiaMonde e.K. Required Signatures DocuSign Envelope ID: BC8ED1F2-350E-41D3-8E3A-7454B836BCFA 7.D.b Packet Pg. 328 Attachment: 22-7980 - Diamonde Notice of Recommended Award.docx (23368 : Tourism International Representation Germany Market) Project Manager: Procurement Strategist: Procurement Services Director: __________________________________ _________________ Sandra Herrera Date DocuSign Envelope ID: BC8ED1F2-350E-41D3-8E3A-7454B836BCFA 6/30/2022 6/30/2022 6/30/2022 7.D.b Packet Pg. 329 Attachment: 22-7980 - Diamonde Notice of Recommended Award.docx (23368 : Tourism International Representation Germany Market) 09/26/2022 EXECUTIVE SUMMARY Recommendation to approve the Second Amendment to Agreement No. 18 -7281R, “Tourism Fulfillment and Call Center Services” to Faneuil, Inc., to reflect an increase in call center staffing expenditures and make a finding that this action promotes tourism. OBJECTIVE: To approve the Second Amendment to Contract 18-7281R, “Tourism Fulfillment and Call Center Services” to reflect revised costs for call center services. CONSIDERATIONS: Tourism Fulfillment and Call Center Services Agreement 18-7281R was approved by the Board on October 9, 2018 (Agenda Item 16F4). The contract provides fulfillment services for tourism information, including a call center to answer inquiries from calls, publication responses and the Internet. Fulfillment services cover distribution of tourism literature from the Convention & Visitors Bureau to requesters, managing mailing lists, and managing the hotel inventory during emergency situations. On February 11, 2020 (Agenda Item 16F6), the County approved the First Amendment to the Agreement to increase the various pricing rates of the Fulfillment Services section of the Fee Schedule. Staff is seeking to update the contract to reflect new and revised pricing for the Call Center section of the Fee Schedule, raising the annual cost from $21,772.97 to $32,310.62. The vendor requested the increase due to investments in staff pay rates, technology, security, and systems to provide a better experience. The contract enters its final renewal year on 10/8/22. FISCAL IMPACT: The proposed amendment will add $10,537.65 to the final year of the contract to continue call center services. Funding is available in the FY23 Tourism Division budget within Tourism Promotion Fund (184). Source of funding is Tourist Development Tax. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: That the Council approve the Second Amendment to Contract 18-7281R, “Tourism Fulfillment and Call Center Services” to reflect revised costs for call center services and make a finding that this action promotes tourism. Prepared by: Paul Beirnes, Executive Director, Naples, Marco Island, Everglades CVB ATTACHMENT(S) 1. 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (PDF) 2. 18-7281RFaneuil,Inc_Amend#1_FullyExec_20220916190531.695_X (PDF) 3. 18- 7281R_Fulfillment_Amend#2_9.19.22 (002) (PDF) 7.E Packet Pg. 330 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.E Doc ID: 23445 Item Summary: Recommendation to approve the Second Amendment to Agreement No. 18- 7281R, “Tourism Fulfillment and Call Center Services” to Faneuil, Inc., to reflect an increase in call center staffing expenditures and make a finding that this action promotes tourism. Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 09/21/2022 9:04 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 09/21/2022 9:04 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 09/21/2022 9:04 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 09/21/2022 9:08 AM Tourism Paul Beirnes Director Completed 09/21/2022 9:31 AM Office of Management and Budget Christopher Johnson OMB Completed 09/21/2022 12:21 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 09/22/2022 9:12 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/22/2022 9:17 AM County Manager's Office Ed Finn OMB/CMO Reviewer Completed 09/22/2022 2:23 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 09/22/2022 2:29 PM Tourist Development Council Paul Beirnes Meeting Pending 09/26/2022 9:00 AM 7.E Packet Pg. 331 7.E.aPacket Pg. 332Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 333Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 334Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 335Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 336Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 337Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 338Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 339Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 340Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 341Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 342Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 343Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 344Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 345Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 346Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 347Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 348Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 349Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 350Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.aPacket Pg. 351Attachment: 18-7281RFaneuil_ContractFullyExecuted_20220916190508.576_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.bPacket Pg. 352Attachment: 18-7281RFaneuil,Inc_Amend#1_FullyExec_20220916190531.695_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.bPacket Pg. 353Attachment: 18-7281RFaneuil,Inc_Amend#1_FullyExec_20220916190531.695_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.bPacket Pg. 354Attachment: 18-7281RFaneuil,Inc_Amend#1_FullyExec_20220916190531.695_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.bPacket Pg. 355Attachment: 18-7281RFaneuil,Inc_Amend#1_FullyExec_20220916190531.695_X (23445 : Tourism Fulfillment and Call Center Services Second 7.E.bPacket Pg. 356Attachment: 18-7281RFaneuil,Inc_Amend#1_FullyExec_20220916190531.695_X (23445 : Tourism Fulfillment and Call Center Services Second Page 1 of 2 Second Amendment to Agreement # 18-7281R SECOND AMENDMENT TO AGREEMENT #18-7281R FOR TOURISM FULFILLMENT AND CALL CENTER SERVICES THIS SECOND AMENDMENT, made and entered into on this ________________ (date), by and between Faneuil, Inc. (the "Contractor") and Collier County, a political subdivision of the State of Florida, (the "County" or “Owner”) (collectively, the “Parties”): WHEREAS, on October 9, 2018 (Agenda Item 16.F.4), the County entered into an Agreement with Contractor for Tourism Fulfillment Services; and WHEREAS, on February 11, 2020 (Agenda Item 16.F.6), the Parties entered into the First Amendment to the Agreement to include a revised Exhibit B- Fee Schedule modifying Fulfillment Services and fees; and WHEREAS, the Parties wish to modify pricing for Call Center Services reflected on Exhibit B Fee Schedule of the Agreement with pricing effective date on October 11, 2022. NOW, THEREFORE, in consideration of the mutual promises and covenants herein contained, it is agreed by the parties as follows: 1. Call Center Service pricing on Exhibit B Fee Schedule is hereby modified as follows. Words Struck Through are deleted; Words Underlined are added * * * * * EXHIBIT B- FEE SCHEDULE * * * * * Call Center Services Call Center Service Detail Annual Cost Monthly Cost Comments Labor and Benefits Cost $16,935.29 $25,402.94 $1,411.27 $2,116.91 Training As needed As needed $20.16/hr Cost Per Toll Free Lines $697.68 $58.14 $6.46/line Monthly Reporting $4,140.00 $6,210.00 $345.00 $517.50 24-hour real time reporting; call volume, quality, statistical and workforce reporting Total Call Center Cost $21,772.97 $32,310.62 $1,814.41 $2,692.55 * * * * * 2. All other terms and conditions, as previously amended, shall remain the same. 7.E.c Packet Pg. 357 Attachment: 18- 7281R_Fulfillment_Amend#2_9.19.22 (002) (23445 : Tourism Fulfillment and Call Center Services Second Amendment) Page 2 of 2 Second Amendment to Agreement # 18-7281R IN WITNESS WHEREOF, the Parties have executed this Second Amendment by an authorized person or agent on the date and year first written above. ATTEST: Crystal K. Kinzel, Clerk of Court & BOARD OF COUNTY COMMISSIONERS Comptroller COLLIER COUNTY, FLORIDA By: _____________________________ By: ________________________________ WILLIAM L. MCDANIEL JR., Chairman Dated: __________________________ (SEAL) Contractor’s Witnesses: _____________________________ First Witness _____________________________ ↑Type/print witness name↑ _____________________________ Second Witness ______________________________ ↑Type/print witness name↑ CONTRACTOR: Faneuil, Inc. By: _______________________________ Signature __________________________________ ↑Type/print signature and title↑ ________________ Date Approved as to Form and Legality: _______________________________ _________________ County Attorney _______________________________ Print Name 7.E.c Packet Pg. 358 Attachment: 18- 7281R_Fulfillment_Amend#2_9.19.22 (002) (23445 : Tourism Fulfillment and Call Center Services Second Amendment) 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.C Item Summary: Marketing Partner Report (part 1 & 2 combined) Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 09/19/2022 10:51 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 09/19/2022 10:51 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 09/19/2022 10:52 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 09/20/2022 8:43 AM Tourism Paul Beirnes Director Completed 09/20/2022 8:44 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 09/20/2022 10:09 AM Office of Management and Budget Christopher Johnson OMB Completed 09/20/2022 12:48 PM County Manager's Office Ed Finn OMB/CMO Reviewer Completed 09/20/2022 8:27 PM County Attorney's Office Colleen Greene Attorney Review Completed 09/21/2022 3:40 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 09/21/2022 5:32 PM Tourist Development Council Paul Beirnes Meeting Pending 09/26/2022 9:00 AM 9.C Packet Pg. 359 09/26/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 10.A Item Summary: Tourism Staff Reports Meeting Date: 09/26/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 09/19/2022 11:05 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 09/19/2022 11:05 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 09/19/2022 11:06 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 09/20/2022 8:43 AM Tourism Paul Beirnes Director Completed 09/20/2022 8:44 AM Office of Management and Budget Christopher Johnson OMB Completed 09/20/2022 9:10 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 09/20/2022 10:12 AM County Attorney's Office Colleen Greene Attorney Review Completed 09/20/2022 11:21 AM County Manager's Office Ed Finn OMB/CMO Reviewer Completed 09/20/2022 8:27 PM County Manager's Office Dan Rodriguez Deputy County Manager Completed 09/21/2022 5:19 PM Tourist Development Council Paul Beirnes Meeting Pending 09/26/2022 9:00 AM 10.A Packet Pg. 360