Agenda 08/09/2022 Item #16F 2 (Tourism Development Tax Promotion of the Unified Cup Soccer Tournament)08/09/2022
EXECUTIVE SUMMARY
Recommendation to approve the use of the Tourism Development Tax Promotion funds to support
the upcoming Unified Cup Soccer Tournament (October 1-2 & 8-9, 2022), up to a maximum of
$18,000, and make a finding that these expenditures promote tourism.
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OBJECTIVE: To attract visitors to Collier County through Sports Tourism by support the hosting of a
soccer sporting event in October 2022.
CONSIDERATIONS: Collier County is scheduled to host the Unified Cup Soccer Tournament taking
place over the two weekends of October 1-2, 2022 and October 8-9, 2022. The projected hosting costs are
based on experience with these same or similar events, the event funding application request, and the
projected room nights from the event organizer. Event expenditures are the responsibility of the event
organizer pay. The Tourism Division proposes to reimburse the event organizer for facility rental costs
and operating expenses based on the proposed rental cost from the facility and room night visitation
delivered to Collier County from the event participants and fans. These expenditures are authorized to be
reimbursed through the BCC approved Sports Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen
dollars per room night. Funding for these sports events is subject to TDC recommendation and Board
approval.
The Unified Cup Soccer Tournament will take place over the two weekends of October 1-2, 2022 and
October 8-9, 2022 and is expected to utilize three locations: Paradise Coast Sports Complex, North
Collier Regional Park, and Big Corkscrew Island Regional Park. This event has taken place twice
previously in Collier County. The event is projected to attract 3000 athletes, 4,000 spectators, and to
generate 1600 room nights in the county. The expenses to be paid for the event will be assistance with
facility rental, and operating expenses up to $18,000. Based on Destination’s International Event Impact
Calculator, direct spending is estimated at $2,536,154 with a total impact of $3,567,441. Post event proof
of booked and purchased hotel room nights originating within Collier County is required for
reimbursement.
Direct Impact $2,536,154
Total Impact $3,567,441
TDT Revenue $40,872
Room Nights 1600 projected/1200 approved
Acquisition Cost $15 ($15 X 1200) = $18,000
Approval of the following documents by the County Manager is subject to formal ratification by the
Board of County Commissioners. If the decision by the County Manager is not ratified by that Board, the
document(s) shall be enforceable against Collier County only to the extent authorized by law in the
absence of such ratification by that Board.
FISCAL IMPACT: Funding for this event, up to a maximum of $18,000, is available in the proposed
Tourism Division FY 23 budget for support of Sponsorship - Sports Minor Events within TDC Tourism
Promotion Fund 184.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this
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08/09/2022
Executive Summary.
ADVISORY COMMITTEE RECOMMENDATION: The Tourist Development Council
recommended approval of this item (7-0) at the July 25, 2022 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve of Tourism Development Tax Promotion funding to support the
upcoming Unified Cup Soccer Tournament October 2022 Sports Tourism Event, up to $18,000, and
make a finding that these expenditures promote tourism.
Prepared by: Paul Beirnes, Division Director, Tourism
ATTACHMENT(S)
1. Unified Cup Sports Grant 2 (PDF)
2. Unified Cup Economic Impact Estimate (PDF)
3. SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.2
Doc ID: 22899
Item Summary: Recommendation to approve the use of the Tourism Development Tax Promotion
funds to support the upcoming Unified Cup Soccer Tournament (October 1-2 & 8-9, 2022), up to a
maximum of $18,000, and make a finding that these expenditures promote tourism.
Meeting Date: 08/09/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/26/2022 11:29 AM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
07/26/2022 11:29 AM
Approved By:
Review:
Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/26/2022 11:54 AM
Tourism Kelly Green Stage 1 Review Completed 07/26/2022 2:16 PM
Tourism Paul Beirnes Director Completed 07/26/2022 2:28 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 08/04/2022 11:34 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 08/04/2022 11:41 AM
Office of Management and Budget Christopher Johnson Additional Reviewer Completed 08/04/2022 12:34 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 08/05/2022 8:45 AM
County Manager's Office Geoffrey Willig Level 4 County Manager Review Completed 08/09/2022 8:34 AM
Board of County Commissioners Geoffrey Willig Meeting Pending 08/09/2022 9:00 AM
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16.F.2.aPacket Pg. 185Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 186Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 187Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 188Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 189Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 190Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 191Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 192Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 193Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 194Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 195Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 196Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 197Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
16.F.2.aPacket Pg. 198Attachment: Unified Cup Sports Grant 2 (22899 : Unified Cup Soccer Tournament)
Industry Attendees Organizer Media/Sponsors Total
Lodging $817,448 $0 $0 $817,448
Transportation $201,547 $3,410 $339 $205,296
Food & Beverage $689,367 $91,197 $0 $780,564
Retail $449,451 $0 $0 $449,451
Recreation $207,785 $0 $0 $207,785
Space Rental $0 $18,000 $0 $18,000
Business Services $0 $57,418 $191 $57,609
TOTAL $2,365,598 $170,025 $531 $2,536,154
Event Parameters Key Results
Event Name:The Unified Cup - 2 Weekend Business Sales (Direct):$2,536,154
Organization:Soccer Skills FL Inc Business Sales (Total):$3,567,441
Event Type:Youth Amateur Jobs Supported (Direct):1,447
Start Date:10/1/2022 Jobs Supported (Total):1,632
End Date:10/2/2022 Local Taxes (Total):$99,050
Overnight Attendees:5899 Net Direct Tax ROI:$86,963
Day Attendees:4451 Estimated Room Demand:3,718
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 7/14/2022 4:03:57 PM
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Packet Pg. 199 Attachment: Unified Cup Economic Impact Estimate (22899 : Unified Cup Soccer Tournament)
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $2,536,154 $1,031,288 $3,567,441
Personal Income $937,770 $299,077 $1,236,848
Jobs Supported
Persons 1,447 185 1,632
Annual FTEs 24 3 27
Taxes and Assessments
Federal Total $239,547 $88,031 $327,578
State Total $178,844 $32,795 $211,639
sales $136,236 $15,469 $151,706
income $0 $0 $0
bed $0 -$0
other $42,608 $17,326 $59,933
Local Total (excl. property)$86,963 $12,087 $99,050
sales $22,706 $2,578 $25,284
income $0 $0 $0
bed $40,872 -$40,872
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $23,384 $9,509 $32,893
property tax $46,008 $11,518 $57,526
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)3,718
Room Pickup (block only)0
Peak Rooms 2,185
Total Visitor Days 11,741
Event Name: The Unified Cup - 2 Weekend 2022
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: Soccer Skills FL Inc
Direct local tax ROI (net property taxes)
Direct Tax Receipts $86,963
DMO Hosting Costs $0
Direct ROI $86,963
Net Present Value $86,963
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $99,050
Total ROI $99,050
Net Present Value $99,050
Total ROI (%)-
Destinations International Event Impact Calculator 7/14/2022 4:03:57 PM
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Packet Pg. 200 Attachment: Unified Cup Economic Impact Estimate (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 201 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 202 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 203 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 204 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 205 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 206 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 207 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 208 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 209 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 210 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)
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Packet Pg. 211 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22899 : Unified Cup Soccer Tournament)