Agenda 08/09/2022 Item #16F 1 (Tourist Development Tax Promotion for Doral Gold Cup Soccer Tournament)08/09/2022
EXECUTIVE SUMMARY
Recommendation to approve the use of the Tourism Development Tax Promotion funds to support
the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of
$12,000, and make a finding that these expenditures promote tourism.
______________________________________________________________________________
OBJECTIVE: To attract visitors to Collier County through Sports Tourism by support the hosting of a
soccer sporting event in November 2022.
CONSIDERATIONS: Collier County is scheduled to host the Doral Gold Cup Soccer Tournament
November 5-6, 2022. The projected hosting costs are based on experience with these same or similar
events, the event funding application request, and the projected room nights from the event organizer.
Event expenditures are the responsibility of the event organizer pay. The Tourism Division proposes to
reimburse the event organizer for facility rental costs and operating expenses based on the proposed rental
cost from the facility and room night visitation delivered to Collier County from the event participants
and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports
Assistance Program.
Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount
of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen
dollars per room night. Funding for these sports events is subject to TDC recommendation and Board
approval.
The Doral Gold Cup will take place November 5- 6, 2022 and is expected to utilize three locations:
Paradise Coast Sports Complex, North Collier Regional Park, and Big Island Corkscrew Regional Park.
The event is projected to attract 2,000 athletes, 3,000 spectators, and to generate 1,200 room nights in the
County. The expenses to be paid for the event will be assistance with facility rental and operating
expenses up to $12,000. Based on Destination’s International Event Impact Calculator, direct spending is
estimated at $2,523,612 with a total impact of $3,542,604. Post event proof of booked and purchased
hotel room nights originating within Collier County is required for reimbursement.
Direct Impact $2,523,612
Total Impact $3,542,604
TDT Revenue $44,909
Room Nights 1200 projected/800 approved
Acquisition Cost $15 ($15 X 800) = $12,000
Approval of the following documents by the County Manager is subject to formal ratification by the
Board of County Commissioners. If the decision by the County Manager is not ratified by that Board, the
document(s) shall be enforceable against Collier County only to the extent authorized by law in the
absence of such ratification by that Board.
FISCAL IMPACT: Funding for this event, up to a maximum of $12,000, is available in the proposed
Tourism Division FY 23 budget for support of Sponsorship - Sports Minor Events within TDC Tourism
Promotion Fund 184.
GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this
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08/09/2022
Executive Summary.
ADVISORY COMMITTEE RECOMMENDATION: The Tourist Development Council
recommended approval of this item (7-0) at the July 25, 2022 meeting.
LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote
for approval. - CMG
RECOMMENDATION: To approve of Tourism Development Tax Promotion funding to support the
upcoming Doral Gold Cup Soccer Tournament November 2022 Sports Tourism Event, up to $12,000,
and make a finding that these expenditures promote tourism.
Prepared by: Paul Beirnes, Division Director, Tourism
ATTACHMENT(S)
1. Doral Cup-Sports application (PDF)
2. Doral Gold Cup Economic Impact Estimate (PDF)
3. SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (PDF)
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COLLIER COUNTY
Board of County Commissioners
Item Number: 16.F.1
Doc ID: 22898
Item Summary: Recommendation to approve the use of the Tourism Development Tax Promotion
funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a
maximum of $12,000, and make a finding that these expenditures promote tourism.
Meeting Date: 08/09/2022
Prepared by:
Title: Administrative Assistant – Tourism
Name: Jennifer Leslie
07/26/2022 11:14 AM
Submitted by:
Title: Division Director – Tourism
Name: Paul Beirnes
07/26/2022 11:14 AM
Approved By:
Review:
Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/26/2022 11:17 AM
Tourism Kelly Green Stage 1 Review Completed 07/26/2022 2:12 PM
Tourism Paul Beirnes Director Completed 07/26/2022 2:15 PM
County Attorney's Office Colleen Greene Level 2 Attorney Review Completed 08/04/2022 11:36 AM
Office of Management and Budget Debra Windsor Level 3 OMB Gatekeeper Review Completed 08/04/2022 11:42 AM
Office of Management and Budget Christopher Johnson Additional Reviewer Completed 08/04/2022 12:25 PM
County Attorney's Office Jeffrey A. Klatzkow Level 3 County Attorney's Office Review Completed 08/05/2022 8:44 AM
County Manager's Office Geoffrey Willig Level 4 County Manager Review Completed 08/09/2022 8:32 AM
Board of County Commissioners Geoffrey Willig Meeting Pending 08/09/2022 9:00 AM
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16.F.1.aPacket Pg. 155Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 156Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 157Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 158Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 159Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 160Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 161Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 162Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 163Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 164Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 165Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 166Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 167Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
16.F.1.aPacket Pg. 168Attachment: Doral Cup-Sports application (22898 : Doral Gold Cup Soccer Tournament)
Industry Attendees Organizer Media/Sponsors Total
Lodging $898,176 $0 $0 $898,176
Transportation $191,464 $3,484 $336 $195,284
Food & Beverage $650,444 $90,292 $0 $740,736
Retail $423,138 $0 $0 $423,138
Recreation $197,201 $0 $0 $197,201
Space Rental $0 $12,000 $0 $12,000
Business Services $0 $56,889 $189 $57,078
TOTAL $2,360,422 $162,665 $525 $2,523,612
Event Parameters Key Results
Event Name:Doral Gold Cup Business Sales (Direct):$2,523,612
Organization:Soccer Skills FL Inc Business Sales (Total):$3,542,604
Event Type:Youth Amateur Jobs Supported (Direct):1,420
Start Date:11/5/2022 Jobs Supported (Total):1,610
End Date:11/6/2022 Local Taxes (Total):$102,767
Overnight Attendees:5393 Net Direct Tax ROI:$90,824
Day Attendees:5182 Estimated Room Demand:3,399
Direct Business Sales
Event Impact Summary
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Destinations International Event Impact Calculator 7/14/2022 4:07:41 PM
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Packet Pg. 169 Attachment: Doral Gold Cup Economic Impact Estimate (22898 : Doral Gold Cup Soccer Tournament)
Economic Impact Details
Direct Indirect/Induced Total
Business Sales $2,523,612 $1,018,991 $3,542,604
Personal Income $930,559 $298,905 $1,229,465
Jobs Supported
Persons 1,420 190 1,610
Annual FTEs 24 3 27
Taxes and Assessments
Federal Total $238,069 $87,368 $325,437
State Total $178,278 $32,404 $210,682
sales $135,881 $15,285 $151,166
income $0 $0 $0
bed $0 -$0
other $42,397 $17,119 $59,516
Local Total (excl. property)$90,824 $11,943 $102,767
sales $22,647 $2,547 $25,194
income $0 $0 $0
bed $44,909 -$44,909
per room charge $0 -$0
tourism district $0 -$0
restaurant $0 $0 $0
other $23,269 $9,395 $32,664
property tax $45,781 $11,345 $57,126
Event Return on Investment (ROI)
Estimated Room Demand Metrics
Room Nights (total)3,399
Room Pickup (block only)0
Peak Rooms 1,997
Total Visitor Days 11,159
Event Name: Doral Gold Cup 2022
Event Impact Details
Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau
Organization: Soccer Skills FL Inc
Direct local tax ROI (net property taxes)
Direct Tax Receipts $90,824
DMO Hosting Costs $0
Direct ROI $90,824
Net Present Value $90,824
Direct ROI (%)-
Total local tax ROI (net property taxes)
Total Local Tax Receipts $102,767
Total ROI $102,767
Net Present Value $102,767
Total ROI (%)-
Destinations International Event Impact Calculator 7/14/2022 4:07:41 PM
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Packet Pg. 170 Attachment: Doral Gold Cup Economic Impact Estimate (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 171 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 172 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 173 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 174 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 175 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 176 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 177 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 178 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 179 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 180 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)
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Packet Pg. 181 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22898 : Doral Gold Cup Soccer Tournament)