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TDC Agenda 07/25/2022COLLIER COUNTY Tourist Development Council AGENDA July 25, 2022 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Cha irman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. July 2022 Collier County Tourist Development Council Page 2 Printed 7/21/2022 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. June 27, 2022 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business 1. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Southeast USA Labor Day Cup Soccer Tournament (September 3-5, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. 2. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Unified Cup Soccer Tournament (October 1-2 & 8-9, 2022), up to a maximum of $18,000, and make a finding that these expenditures promote tourism. 3. Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. 8. Old Business 9. Marketing Partner Reports July 2022 Collier County Tourist Development Council Page 3 Printed 7/21/2022 1. Part 1 1. Marketing Partner Report Part 1 2. Part 2 1. Marketing Partner Report Part 2 10. Council Member Discussion 11. Tourism Staff Reports 1. Tourism Staff Reports 12. Next Scheduled Meeting a. Next Meeting Date - September 26, 2022 13. Adjournment 07/25/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: June 27, 2022 TDC Meeting Minutes Meeting Date: 07/25/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/13/2022 10:13 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 07/13/2022 10:13 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/13/2022 10:14 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/13/2022 10:16 AM Tourism Paul Beirnes Director Completed 07/13/2022 10:41 AM Office of Management and Budget Christopher Johnson OMB Completed 07/13/2022 10:59 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 07/13/2022 11:54 AM County Attorney's Office Colleen Greene Attorney Review Completed 07/21/2022 10:58 AM Facilities Management Ed Finn OMB Reviewer Completed 07/21/2022 4:45 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 07/21/2022 4:49 PM Tourist Development Council Paul Beirnes Meeting Pending 07/25/2022 9:00 AM 4.B.1 Packet Pg. 4 June 27, 2022 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, June 27, 2022 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Andy Solis Vice Chairman: Clark Hill Amanda Cox Susan Becker Kathleen Brock Ed “Ski” Olesky Jared Grifoni Nancy Kerns Beth Petrunoff ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Digital & Social Media Coordinator, County Tourism Andy Miller, Coastal Zone Manager Marissa Baker, Manager, Paradise Coast Sports Complex Amanda Townsend, County Museums Director Tanya Williams, Public Services Department Director 4.B.1.a Packet Pg. 5 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Chairman Solis called the meeting to order at 9 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of eight was established by those members present in the board room; a ninth arrived later. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda No changes B. Approval of prior TDC Meeting Minutes Regular Meeting May 23, 2022 Ms. Becker made a motion to approve the May 23, 2022, meeting minutes. Second by Ms. Kerns. The motion was carried unanimously, 8-0. 5. Presentations/Public Comment - (3 minutes each) None 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business 1. Recommendation to approve the FY 2022-2023 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. Mr. Miller said he has two pro forma items that are done yearly around this time., the 10-Year Capital Planning document and Tourist Development Council Grant applications. The first item is our 10-year Plan, which is essentially our 10-year budget for Funds 195 and 185. It’s on page 29 of your agenda packet. 4.B.1.a Packet Pg. 6 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 3 Our recommendation is to approve the FY22-23 10-Year Capital Planning document from Fund 195 for beach renourishment and past maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. Vice Chairman Hill made a motion to approve the FY 2022-2023 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and found that this item promotes tourism. Second by Becker. The motion was carried unanimously, 8-0. 2. Recommendation to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2022-2023 in the amount of $4,155,100, budget these expenditures, approve an Agreement with the City of Naples, and make a finding that these expenditures promote tourism. Mr. Miller said the second item is related to the first, the annual Tourist Development Council Grant applications for FY22 and FY23 projects. Our recommendation is to approve the TDC grant application request from the City of Naples, the City of Marco Island and Collier County for FY22 and FY23 in the amount of $4,155,100, to budget these expenditures, approve the agreement with the City of Naples and make a finding that these expenditures promote tourism. Council Member Petrunoff asked about the Moorings area. Does that appear anywhere for beach renourishment or spot renourishment or does that come from another fund? Mr. Miller said that would come from the TDC 195 Funds, but we have funds in our beach renourishment project available if we need some spot renourishment. We’re going to look at that again in October when we go out and monitor Doctors Pass and the vicinity, and if we need to do a spot project, we’re capable of doing that. Councilor Grifoni asked about getting information back on Collier Creek. We’ve got significant issues there with all the sand building up in the channel. That’s been a constant source of complaints, issues and concerns with many of the marinas around Marco, with boats traveling in and out of Collier Creek toward Smokehouse Bay. When can citizens anticipate seeing actual work being done there? Mr. Miller said the RAI response to FDEP is due in July and we’re preparing those responses. We have already submitted the draft responses and we are waiting for comments from FDEP. We expect to get the RAI responses complete within a week or two and then we’re hoping to get a permit shortly after that. The consultant says that we’ll probably go to work, construction-wise, closer to next spring, March or April. Permitting is the critical-path issue right now. Councilor Grifoni moved to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2022-2023 in the amount of $4,155,100, to budget these expenditures, approve an Agreement with the City of Naples, and make a finding that these expenditures promote tourism. Second by Vice Chairman Hill. The motion passed unanimously, 8-0. Ms. Becker said that in February, she asked about a rope fence constructed around seagrasses at 11th Avenue South. You said you would look into it and she wondered if he’d had an opportunity to do that. 4.B.1.a Packet Pg. 7 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 4 Mr. Miller said if he didn’t respond by now, he apologizes. He’ll go back and revisit that and provide that information if she can give him a day and he’ll provide a response to the Council. He believed it had to do with the fact that the rope and post might have been beyond the erosion-control line. He’ll go back to refresh his memory and send a response to Council tomorrow. 3. Recommendation to approve the 1-year Sponsorship Agreement between Collier County and UWP LLC dba Pro Watercross World Championships for $90,000 and make a finding that sponsorship expenditures promote tourism. Mr. Beirnes said this event has been executed for years at Sugden Park and is very popular. This year, we will do a very deep-dive analysis through Zartico’s capabilities for tracking incremental, in-state local and incremental visitors to the event. Working with the County Manager, we would like to execute this one more time and do a deep dive analysis. The direct spending for last year’s event was about $482,000 and we drove an estimated 908 room nights as part of it and our recommendation is to execute this for next year, although it is budgeted in this year’s fiscal year, because we will be promoting it heavily starting upon your approval. Ms. Kerns made a motion to approve the one-year Sponsorship Agreement between Collier County and UWP LLC dba Pro Watercross World Championships for $90,000 and found that the sponsorship expenditures promote tourism. Second by Ms. Becker. The motion passed unanimously, 8-0. 4. Recommendation to approve an expenditure of Tourist Development Tax Promotion Funds to provide funding for the U.S. Open Pickleball Championship in the amount $670,000; make a finding that this expenditure promotes tourism; and authorize necessary budget amendments. Ms. Williams said she has an Executive Summary and request for $670,000 to promote the U.S. Open Pickleball Championships. On the Executive Summary, they are requesting $600,000 for the resurfacing of 40 of the 64 courts, which need resurfacing due to heavy, extensive usage, not only during the U.S. Pickleball Open, but also by avid pickleball players year-round. We have thousands of people who come here year-round to play on those courts, and if you’re accustomed to the Florida sun, the courts, through heavy use, don’t last as long as they normally would, so we see about three years of use before they need to be resurfaced. The other request is $20,000 for windscreens that help block the wind during play. Due to wear and the elements, they need to be replaced. We’re also asking for $50,000 for site staging and preparation. The U.S. Pickleball Open Championships are broadcast internationally through CBS Sports and we want the venue to reflect the quality of not only the recreation, but the life that we have in Collier County, the promotion of the Naples area, Marco Island and Paradise Coast. As we go into the event starting in April, we continue with our landscaping and add to it to ensure it’s appealing to the eye and the audience viewing from afar. [Ms. Williams detailed a PowerPoint presentation] In 2022, your U.S. Open Pickleball Championship included 2,800 participants, over 35,000 spectators and through direct visitor spending, Spirit Promotions predicts that it brought over $7.1 million to our local economy. There was CBS television exposure for Naples, Marco Island and the Paradise Coast. 4.B.1.a Packet Pg. 8 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 5 The largest chunk of the money being requested is for resurfacing of the courts, which is very much needed. They take a resurfacing-type paint and due to prior years of use, extensive, heavy use of these courts, as well as use during the U.S. Open, they are in a state where they need to be resurfaced. [Ms. Cox joined the meeting at 9:22 a.m.] Chairman Solis asked when they were last resurfaced. Ms. Williams said they’re at their life expectancy. Some courts are in worse shape than others, but we would like to go ahead and start the process to get them all resurfaced. What happens when a court starts showing its wear and tear is players lose grip and it becomes a possible slipping hazard. Some of the courts are in worse shape than others, but we’d like to address all of them. Council Member Petrunoff asked what the average life is for a court when a new surface is laid down. Ms. Williams said an average of four to five years. But what we’re finding due to the climate and the use of our courts is that they’re only lasting about two to three years before they show significant wear and tear and have to be resurfaced. Council Member Petrunoff asked if the County supplier provides a warranty on the life of the resurfacing. Ms. Williams said it’s one year. Council Member Petrunoff asked if there’s a possibility that our supplier could provide an adequate warranty that would cover the average life of two to three years in Florida. Ms. Williams said they could investigate that and ask the vendor. [Ms. Williams continued her PowerPoint presentation] Ms. Williams said the second thing that we’re requesting are windscreens. They are attached to fences to help provide a buffer. Then there is site staging in preparation for the event, which would include plants, trees, landscaping and general site maintenance so that we are camera ready. Beyond the initial ask of $670,000, we would like to put on your radar the possibility of a future capital funding effort, which is currently under consideration. This would require a feasibility analysis to determine if it is eligible under current legislation before we would even entertain bringing this back before you. There are other things we possibly would be bringing back to the TDC for consideration. The first item would be a parking project at East Naples Community Park. In the very back, behind the pickleball facilities, is an open field that’s used for parking. Due to continued usage for parking, the grass has been replaced with sand and this year, we had to bring in a substantial amount of rock to fill in and help solidify the parking surface for this year’s event. Going forward, it would be our desire to asphalt that area and make it a permanent parking facility. Obviously, during the U.S. Open, due to the number of spectators, East Naples Community Park alone can’t handle all the parking, so there is overflow parking at Sugden Park. However, that would go. By 4.B.1.a Packet Pg. 9 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 6 asphalting this, it would allow us to not have to spend thousands of dollars yearly preparing the parking lot site for parking. It also is used by year-round pickleball players, but is vastly used during the event. The next item we may bring to you in the future, based on feasibility, would be fencing. All the pickleball courts are cornered off with fencing. Even though it is galvanized, it has started to rust and is showing its age. It’s bowing where people place their pickleball bags on it, so it is showing wear and tear. That’s not something we would want broadcast as part of Paradise Coast, so we’d like to possibly come back for replacement of the fencing. Another future ask would be shade structures. The championship court has a magnificent shade structure over it. It is for shade and is not impervious, so it does allow rain through, but it does block out the shade considerably. The last place you want to be in Florida in summertime is on an uncovered pickleball court at 11:00 o’clock in the daytime. It’s hot. Obviously, it detracts from being outside. During the U.S. Open, additional shade structures would assist us in keeping more courts going in the off-season and for pickleball players year-round. The final request is for parking stabilization. Interim parking stabilization was done by the Parks & Recreation Division last year to stabilize that parking lot. Fill rock was put in to make it drivable and usable. Should we receive or find funding for asphalting this field, the earliest it would happen is the end of fiscal year 2023 or the beginning of calendar year 2024. For the 2023 pickleball U.S. Open, we would have to stabilize this parking lot again. That may be a future ask. We just wanted to put that on your radar. We are working with the County Attorney’s Office to see what is allowable and what is not. Once we get a ruling, we may be coming back to you in the fall for further requests. In conclusion, the U.S. Pickleball Championship has continued to grow in popularity and $670,000 is being sought to support various capital projects for the U.S. Open Pickleball Championship. We respectfully request that the TDC approve an expenditure of Tourist Development Tax Promotion Funds to provide project funding and support of the U.S. Open Pickleball Championship in the amount of $670,000 and respectfully request that you make a finding that this expenditure promotes tourism, and authorize the necessary budget amendments. Staff is here if you have questions. Vice Chairman Hill said he noticed that the fund these expenditures are coming from is a promotional fund. He asked if it should come from the capital fund. Attorney Greene said she isn’t sure what capital fund he meant, but there is a promotion fund where additional promotion dollars are stored/reserved. If this were to be a capital expenditure, which means a project that has a life expectancy of greater than five years, there is a newer provision in the Tourist Development Statute, and we would have to comply with the requirements of that provision because these proposed expenditures are not expected to have a life expectancy of greater than five years. It doesn’t fall within that capital expenditure. Council Member Petrunoff asked if spectators at the pickleball tournaments pay to watch, like in other sports. And if they’re not, should they pay to provide a pot of money to enhance the structures here? Terry Graham, co-founder of the U.S. Open Pickleball Championships, said that as far as admission, we do not charge a price to come into the park. We feel anyone should be able to come in at any time to the U.S. Open. The only place they are charged is to come into the championship court, but otherwise you can walk to the other 59 courts. They do get charged $5 for parking and those fees go directly to Kiwanis and funds stay in the local area. This year, Kiwanis raised almost $30,000. Spirit Promotions brought that 4.B.1.a Packet Pg. 10 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 7 up to $40,000, so they would be able to take care of 2,200 at-risk children in Collier County. Otherwise, there’s no charge. Ms. Becker asked if the sponsor, Minto, ever contributes to event expenses. Ms. Graham said no. The tournament is run as a business, so money comes in and money goes out, so it’s indirectly. They don’t give us money and say this should go to whatever expense we have. We have over $1 million in expenses to put on this tournament. Ms. Brock asked if some of these items could be repaired instead of replaced, such as fencing. Is there an option for the new surface that would be greater than $670,000, but last twice as long? It seems like if it’s every two or three years, that’s a big hit. Ms. Williams said in regard to the $600,000 ask, that was a preliminary estimate we were getting from our vendor in the interim. After this was published, we received updated estimates that knock that price in half, so we are not anticipating the full $600,000 to be spent on court resurfacing. The estimates we’re getting now are far less than what we were originally quoted, and that just hit my purview late Friday afternoon. Chairman Solis asked what the name of the surface material was. Ms. Graham said it’s DecoTurf’s DecoColor tennis surface. When it first was put on at Veterans Park, DecoTurf is a nine-layer material that’s kind of a cushion material. We are not replacing it, but now we’re doing DecoColor, which is two layers of paint going on the courts. There are some concerns about the wear and tear on these courts. There are a few things not working in our favor. One is the sun. As Tanya mentioned, constant sun. From January through May, there are 400 people using that court every day, and those courts get worn. It’s like a tire on your car. If you’re going to drive it 200,000 miles, you must replace the tires more often. It’s the same with this product. It holds up really, really well. In most cases, in other parts of the country, it holds up three years, but in the South we’re lucky we get what we get out of any of the products. As Tanya mentioned, some of these courts are so slippery now that they really should be resurfaced every two to three years max. The championship court is under Spirit Promotions’ expense. We do that over every year before we have the tournament and after the tournament, we turn it back to six courts. Council Member Petrunoff asked about the sagginess of the fence. While playing on those courts, you hang your material over the fence. Have you thought about adding hooks or a structure to allow people to hang their materials so they can play without making the fence sag even worse? Ms. Williams said obviously, that’s an option that we would need to look into. There are also other ways of reinforcing fences, as well. This fencing is the original fencing, so it’s probably at its life expectancy and would need to be replaced, anyway. Some areas are worse than others. You’re talking about a facility that now has 64 pickleball courts. Council Member Petrunoff noted that it was galvanized fencing, which is pretty hardy and should last for decades. It’s surprising that it would need full replacement and couldn’t be remediated in some way. Ms. Williams said they could look into that. 4.B.1.a Packet Pg. 11 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 8 Ms. Becker said if $670,000 is not a hard figure, what’s the new information? Ms. Williams said it was, at best, about half that or less, about $200,000 to $250,000. It’s considerable. Ms. Becker asked if they were then considering doing the other 20. As long as you’re doing it, there’s an economy of scale. Ms. Williams agreed and said obviously, she’d like to say yes, they could do all the courts. It would be the remainder of the courts minus the championship courts, a total of 59. The Executive Summary says 40, so we would have to adjust that and it would be an amendment. We may have to bring it back to the TDC again. Chairman Solis said what we have is a recommendation for 40 courts for $670,000. We need to be careful. The request is $670,000 to do these different things and resurface 40 of the courts. If there are some savings, then you’ll come back to us and request an amendment to resurface some other courts or do something else. Attorney Greene said this is really a “not-to-exceed request” because it’s a reimbursable amount. Whatever they spend, it will all be reimbursed. Chairman Solis said we were going to start having an open-ended motion and it wasn’t clear what we were approving, so that’s the request and that’s what’s on the agenda. Attorney Greene said Commissioner Taylor wanted to speak to the TDC about the request. Commissioner Taylor said you are the gateway to the tourism here because, as a commission, what you do or say, we listen to it very carefully because you spend the time and you have had your boots on the ground for a long, long time and watched tourism develop in this County. What you’re creating at East Naples Community Park, thanks to Spirit Productions, in the U.S. Open Pickleball Championships is the Augusta National of pickleball. There’s no question. Where else is there mature vegetation in any of these parks so people can come in and raise the land and flatten it out and build things? There’s such a beauty to East Naples Community Park. There’s water, there are trees, mature vegetation, there’s a winding road. It’s an investment, but it has to be a wise investment and that’s why we depend on you because no matter how flush we are with tourist money now, it is taxpayers’ money. Thank you so much for what you’re doing. Pickleball brings in a lot to our community because not only do the people play in the U.S. Open, they come here to play because it’s the U.S. Open. She asked for information from Zartico and got an overview from Mr. Barons about what the estimates are, and what pickleball and Spirit Productions gave you in terms of the number of people coming to the park last month. Zartico said it was 35,000 that week and according to Spirit Productions, 34,000. According to Zartico, these ladies know what they’re doing. This is a business, yes, but it’s a business that we’re all benefiting from. Ms. Brock made a motion to approve an expenditure of Tourist Development Tax Promotion Funds to provide funding for the U.S. Open Pickleball Championship in the amount $670,000; authorize the necessary budget amendments; and found that this expenditure promotes tourism. Second by Vice Chairman Hill. The motion passed unanimously, 9-0. 4.B.1.a Packet Pg. 12 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 9 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research Group; Paradise Advertising & Marketing, Inc.; Lou Hammond & Associates; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partners - Website Analytics, Digital & Social Media; Book Direct, JackRabbit Systems - online hotel booking systems; County Museums) are provided to TDC members on a digital link to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an-as-needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Mr. Beirnes said we’re really excited. A lot has happened in the last couple of months. Ms. Cox is deeply ingrained within the hospitality industry on a day-to-day basis, and it’s been interesting the last couple of months. In March, he mentioned a sense of something rumbling on the horizon. No one could have imagined the amount of the things that, one after another, would have surfaced and elevated that – from gas prices to interest rates to consumer sentiment. We’ve navigated that very well. We saw a significant normalization in the average daily rate and occupancy from the real pent-up demand window a couple of months ago. Joseph, with Downs & St. Germain, will hit on that in a moment. Through all that, one of the most important things we do is make sure the pipeline is primed and welled going forward. And one of the things that does that every year is IPW, the event where the entire world of travel buyers descends into one mega room where every destination, every attraction and hotel in the United States meets. It is a speed-dating mayhem for three days, an estimated 77,000 12- minute meetings, where business for the next couple of years takes place. It absolutely was astounding to be in a 1-million-square-foot exhibit space with 48,00 attendees from 60 countries. What we did over three days, along with our representatives from the UK, Germany and Latin America, is rapid-fire speed dating. It was important that we upped our game and looked like a polished destination. We certainly did and really represented the destination well. There were over 150 scheduled meetings and we were multitasking because there was always a line of people who were not on our agenda who we were looking to meet, so it was closer to about 250 back-to-back meetings. While this was happening, one full day was a media marketplace. We conducted 30 deep-dive interviews with international journalists who wanted to feature our destination going forward. It was an absolute, huge success. What we fortunately came back with after all of this, which was very similar to the last IPW prior to the international borders reopening at that time, is that those travel buyers recognized that our destination and the assets that we had to promote – 30 miles of white sand beaches, wide open spaces and a little bit of shoulder space – there was not a lot of compression. That elevated cultural, coastal, culinary, eco and international opportunities, which was exactly what the international traveler was looking for. Without question, we are certainly very much in vogue going forward. One of the things that will not show up yet within the research we’re going to be talking about today is that in our conversations with international travelers, we just finished an incredible winter, with pent-up demand and a large surge of visitation. The international borders opened up on November 8th last year and by that time, we had already started experiencing a massive ramp with domestic visitation, so the average daily rate was already really elevated. In many cases, what we heard when we were sitting 4.B.1.a Packet Pg. 13 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 10 across from the international community was that when the international visitors started looking, the rates had already gone significantly high. The chance and the occupancy was compressed, so what ended up happening, because we’ve been watching, is that international hasn’t really sparked back, not because there’s not an opportunity, demand or desire, but due to supply and demand. What we have heard is that now there’s a little bit of a normalization in ADR and occupancy, the UK, Germany, and a lot of visitors are saying to wholesalers is “How quickly can I get on a plane?” They’re actually booking as narrow as two weeks out. That’s a great opportunity, so as we start seeing some fluctuation and normalization, what we’re going to see is a lot of international backfilling in and surging. A couple of domestic airlines were very concerned because they’d just seen a real quick drop in Florida bookings and unspoken was that a lot of the traveling public is doing a quick evaluation of, “Do I risk cancellations, which we see daily on the news? Do we risk that even with the elevated gas prices? Maybe it’s easier to take the car?” We’re starting to see car travel escalate. We’re monitoring this, but it might not actually bubble up in our presentations. As we get into Paradise Advertising’s team, going back to January, we already had crafted a Plan A, Plan B and Plan C even when everything was wonderfully Plan A. But we had already navigated with drive-market strategies, in-state strategies and balancing that. Maybe we brought this by our actions, but we’re pleased we were able to navigate that. There were some pretty exciting times with IPW and we’ll probably see very strong international visitation in 2023 because the international community did not expend their saved-up bubble of travel. Their pent-up demand remains and they want to come here. That’s good news and we will continue to monitor it. Part 1. Marketing Partner Report A. Downs & St. Germain Research Group – Joseph St. Germain “Collier County Tourism Research – May 2022 Visitor Tracking and Economic Impact Study” [Mr. St. Germain detailed a PowerPoint presentation.] Council Member Petrunoff said that when she looked at the trip activities, it seems like the more social ones have increased, such as visiting family and friends going from 10% to 26%, going to bars and nightlife 15% to 33%, and a drop in nature and parks, from 38% to 25%. Do you believe that maybe these are people coming out of their shells post-COVID? Or is this a permanent activity we ought to be looking for, and maybe advertising? Mr. Germain said that’s a good question because it happened in one month. It may be an anomaly, but one of the things we’ve noticed, especially from residents or sentiment studies we’ve seen, is the percentage of people planning around COVID has reached its lowest point since the start of the pandemic, so we will see more social activities as we move forward again on a one-month basis. It’s not a trend we should start making plans for, but we should continue. There is other research related to sentiment that says there’s more of a return to social, which will take some away from nature. In this month’s report, you saw that more people are traveling with groups of friends and you’re probably going to get more social activities. Mr. Beirnes said a couple of weeks ago, travel sentiment across the United States showed the concern over COVID was at one of its lowest points, 16%. Compare that against some other challenges and 16% has now receded quite a bit, so we’re definitely monitoring that because we know that as that changes, people are coming out of their shells. There also are other things, such as the impact of gas prices on 4.B.1.a Packet Pg. 14 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 11 travel, which is at 41% “greatly impacting,” so we’re measuring that. He agreed that people have now started to come out of their shells. Council Member Petrunoff said you mentioned that most of the travel now has shifted from airplanes to cars and there is a shift that you’re seeing, probably because of guests, or because of the uncertainty of being able to travel and actually get to your destination. Is that … Mr. Beirnes said he’d try to explain how they navigated that. There’s a myriad of confusing factors. We started seeing air travel come back, RSW’s doing extremely well, but we see very high gas prices and everyone sees the news about people sleeping on airport floors and it becomes less appealing so they drive. We’ll monitor that. We will see whether that impacts the Northeast and Midwest, which is a great concern because that is really where the longer stays and expenditures come from and maybe they’ll decide it’s safer to hop in a car. Council Member Petrunoff asked if they’d shifted the marketing money to target car travel versus air travel yet. Mr. Beirnes said we have navigated that and it was less about the gas and the airlines, but rather just financial compressions and challenges, so we have “heavied-up” on Florida residents in the drive- markets just because it’s not just gas, it is milk, bread and everything being pinched in the wallet. We see a greater opportunity to really pull from Charleston all the way down into Florida. Fortunately, in the last two years during COVID, we were able to really tap and be very successful with Florida residents, so this allowed us to introduce our destination to a lot of people. A year ago, a lot of visitors who were Florida residents were first-time visitors to us, so now we’re trying to reengage with them and pull them back. Another interesting dynamic of the summer that he discussed with Councilor Grifoni is that summer comes along and it’s the only time when kids are out of school and that’s the time you disconnect and reconnect with your kids and you take them away for a couple of weeks. All families need to deeply dig in their heart and wallets. And that that’s to our advantage. The passion and the drive of summer visitation is still there. You’re not going to see the floor fall out. We have a strong plan to reach all those markets, a little heavier up in Florida, and hopefully gas prices start to recede. We have a conversation every day with Paradise Advertising about what we know, see and expect. Ms. Becker asked if age had anything to do with any of the variables. Mr. Beirnes asked Mr. St. Germain if they could look at age. Mr. St. Germain said if providing age ranges is preferable to median age and average age, they can provide that moving forward. Ms. Becker said that in the past, we had statistics on age and income. Mr. Beirnes asked Mr. St. Germain if he’d seen any dramatic changes involving income in the market. Mr. St. Germain said that some months showed younger people traveling here and they usually have a little less income. But nothing drastic. It’s still a high-income traveler. To give you a sense of this 4.B.1.a Packet Pg. 15 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 12 month, the average age from last year was 46.6 versus 45.8 this year and the median income last year was around 142,000, it’s 140,000 this year, so there have been fluctuations month-to-month. Part of it is due to the previous vendor, which had a slightly different methodology. Chairman Solis noted that it’s on page 33, the median and average age. The median age is 44. Mr. St. Germain said we’re able to provide different ranges for those ages and income levels so you can get a sense of the distribution and we can make that change moving forward. Ms. Brock said this may be too granular, but could they could see age ranges for different activities because that might influence advertising activities? Do we know that those who are coming here for the beach might be far different than those who are coming for outdoor activities and things of that nature? Do you ever break it down like that? Mr. St. Germain said they do that yearly, not monthly because the data is too small. That is something we start to look at after a year because then you can get sample sizes strong enough for sporting and cultural events, etc. That is something we’re willing to do. In fact, we recently did some cross- tabulations, but we usually like to wait until we have at least a year’s worth of data because we want to make sure we give you something that you can use, as opposed to chasing noise. Mr. Beirnes said that with Mr. St. Germain and Paradise Advertising, we get way more granular than just these presentations. When it comes to advertising, there are only a few exceptions where we are so granular, such as eco and dining, and those are very prescriptive, whereas the breadth and depth of the destination, is an all-encompassing value proposition. Our value proposition in our marketing plan is very specific. It’s not just one piece, it’s everything the destination brings, the elevated cultural, coastal, ecological experience. We do a deep dive and monitor each one so we know whether dining attracts a certain age segment and to make sure they’re represented. We are definitely that granular. Vice Chairman Hill asked about international travelers from South America. Mr. Beirnes said those reps were at IPW with us. They had a lot of reps and were one of the largest international representatives. They were definitely there in full force. Their international borders opened up late. There were a couple of markets that did not have lock downs. They could come from Colombia, for instance, and could fly in. There are many different factors we’re monitoring, but my feeling is we will see a stronger rebound from the UK, Germany and Canada this year. We marketed for the first time in Canada and saw a very solid bump with a very small investment. We’re going to continue to double down. It has the capability of being a fly-and-drive market very easily, as opposed to being reliant on gas prices, airline availability and prices. It has that flexibility, so we continue to watch what the response and the rebound is in Latin America. We have a span of over five countries in our efforts and may have spread ourselves a little thin, so we’re watching very closely to see whether we should be focusing on fewer than five markets. We’ll never have enough budget to really own those destinations, nor should we because that’s a pretty big swath. But if we hypothetically focused on Market A and B versus the other three, we could probably have a bigger impact. There are conversations we’re having with our reps as to what that balance might be. Mr. Olesky asked if there were times that the Florida weather had an effect on travel here. 4.B.1.a Packet Pg. 16 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 13 Mr. Beirnes said visitation to Florida in the winter will always be the crown jewel. We can certainly expect some dry patches. Historically, in the travel industry, we see some immediate pullback and resistance after a hurricane, especially the Northeast and Midwest markets. We all know we can track those storms for weeks and weeks and for Florida residents, that doesn’t matter until the day before it’s here. But the media will cover it, and it certainly creates a big obstacle weeks out, when they start canceling or considering the group side. The impact of the storm season is an interesting anomaly. If you go a number of years without any storms in Florida, the meeting planners seem to book like crazy the year that there is a storm. It reminds them very quickly for next year, “What would that have meant to me next July or August?” The amnesia allows us to regain traction. But that weather certainly impacts summer visitation. When you look at the Northeast and Midwest, for example Chicago, there’s incredible weather there and beautiful lakeside retreats. It’s that balance of do you go all the way to Florida or can I just go to Wisconsin and enjoy a lakeside cabin? It’s also a bit of curse because you can rent that cabin and anybody who’s lived up north knows that it’s either sunny or it’s rainy and there’s nothing in between. You can rent that for a week and be sitting inside watching rain outside. Many Canadians will say, I can go to Florida just as cheap. But it’s people’s preferences. There are a lot of factors. Chairman Solis asked about visitor origins. On page 6, a footnote says, “The Western U.S. in the United States, not separate from other category in May 2021.” We’re breaking out the West. Is that a major change in terms of numbers so we’re going to start tracking that separately? Ms. Cox said that was something she asked for with some of the additional airlift we had just picked up with United now seasonally having direct flights from LAX and San Francisco, and Alaska Air picking up Seattle. In the past, we only had Frontier service to Denver and then anybody else who was connecting. That was something they could accommodate for this inaugural year of service, but it would take time to build a baseline, knowing that any destination’s markets tend to follow its air service map. It’s going to be interesting to see how, as our map for RSW has changed, particularly in some cases during the pandemic, we had quite some time when airlines were picking up additional Florida routes because they couldn’t fly their other routes, or there wasn’t the tourist demand for those destinations. It’ll be interesting to see if that is sustainable as more areas open up. I hope we can sustain that level of air service growth. Mr. Beirnes said the emergence of Breeze Airlines is providing some incremental lift. And there’s only a couple airlines traveling out of RSW, but it will continue to grow. Vegas is one of those markets. Their strategy is the underserved markets. If they see there’s non-existing, not enough existing lift, or they see an opportunity within a smaller market, so you’re going to see a lot of growth with Breeze, which is by the founder of JetBlue, WestJet and Azul Airlines. There’s a lot of strength there and it’s an up and coming. There are also two or three airlines out of Canada that are looking at RSW and incremental lifts here. As you said, where lift is, numbers follow. Chairman Solis said it seems the West is almost at the same level the Southeast was in 2019. It’s 11,000 and 10,000, so that’s a fairly big number and we just never broke that out until now. Vice Chairman Hill asked what the update is on business travel, corporate travel. 4.B.1.a Packet Pg. 17 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 14 Mr. Beirnes said it’s a little bit of what Joseph mentioned. Anecdotally, we are seeing that compared to our comp set, our group is performing much better than any other destination in Florida, whether it’s the rate, the occupancy. We have rebounded well. Our RFPs and inquiries are very strong and well in advance. There was one the other day that was for 2029, so it’s a wait and see. You don’t want to be super optimistic because, just like consumer, there are a lot of dynamics happening. Overall, there seems to be a desire to get that line of business back and we have achieved a larger proportion of that, so we’re very hopeful. The shoe can always drop, but the sentiment is that meeting planners are resilient. In the industry, there’s a morph happening that’s much smaller, which is OK. We will never compete against Orlando, Vegas or Chicago for “citywides.” We do not have that many hotel rooms, so our opportunity is to go after those more affluent, smaller and valuable markets. The reason is we do not have a 2-million-square-foot convention center that you must have for those large “citywides,” so while many other destinations need to fill those with 60,000 or 70,000 attendees, we have the opportunity to appeal to smaller groups: boards, the couple hundred people attending conventions, up to 1,000 tops. Vice Chairman Hill said we’re an upscale destination for that corporate 100 and Fortune 100 meetings. He’s also including individual business travel. That’s what Hilton is about. Hilton is built for that. We’re still seeing lackluster individual business travel, although group business travel is coming back some. Mr. Beirnes said our focus is on those blocks, but we’re having conversations about that. Where one goes, the other follows. B. Paradise Advertising – Joseph Taylor [Mr. Taylor detailed a PowerPoint presentation, “Destination Overview 2022.”] Mr. Beirnes said this has been a yearlong focus, but it doesn’t end there. As Joe said, this is such a great destination and our destination shines when we allow it to shine on its own, which doesn’t happen to every destination, so while this is great to have, we’re not resting on our laurels. We need to continue this. There’s a lot of eco and sports and so many different layers and we’ve got that plan for next year to keep increasing that. C. Lou Hammond Group – Leslie Knobloch “National Public Relations Update – TDC Meeting – Services Conducted in May 2022” [Ms. Knoblock detailed a PowerPoint presentation] Council Member Petrunoff asked where the “charming bookstores” are. Ms. Knobloch said one of the things a lot of writers in the travel space cover, beyond fun-in-the-sun destinations, things to do outdoors or hotels, is charming bookstores. What we did as an agency was list charming book stores from all of our clients’ destinations. Here, we focused on Marco Island. Ms. Becker noted that there’s a charming bookstore on Sanibel. Mr. Beirnes said that’s another county, but the alignment we have with Lee County is phenomenal. We are navigating a number of event opportunities. The only way we could do it is by combining forces with Lee County. We’re talking to them on a daily basis. 4.B.1.a Packet Pg. 18 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 15 Council Member Petrunoff said it seems they are our biggest competitor. Visitors often looked at Lee County first. Mr. Beirnes said this is why we work so closely together, particularly through RSW and the flights. That’s where the plane lands, so of course, that’s going to be the easiest reference point. They have significantly more hotels, as well, so the only way Southwest Florida can succeed is the combined effort. We supplement each other extremely well when we have sporting events here that are so large that we can’t absorb them all. A couple miles up the street are Bonita Springs and Estero, so it’s our whole region. A good example is the West Coast flights with United Airlines, Eurowings from Germany, and Alaska Airlines. These were all efforts in which both our counties worked together to secure and solicit, and those conversations with the airlines from Canada and Breeze Airlines, which has good alignment with us. Ms. Brock said one thing they don’t have is the Ten Thousand Islands between Marco and Everglades City. They can’t compete with that. Mr. Beirnes said and Cape Romano, too. Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections – Paul Beirnes [Mr. Beirnes detailed a PowerPoint presentation, “Tourist Tax Collections – May 31, 2022”] Ms. Brock said there’s a huge drop from April to May. Have we looked at the effect of the reduction of the stone crab season by two weeks? It used to extend to May 15 and it was reduced to April 30. Does that have an effect on us from a tourism standpoint? Mr. Beirnes said everything impacts it. There was a little more of a direct correlation that happened right after March, almost April 1st. It wasn’t any one item. It was the combination of consumer price goods, international conflict and gas prices. We witnessed a sizable decrease and we thought we’d be able to harness pent-up demand. While at the Destinations Florida annual meeting in March, he and Mr. St. Germain surveyed all presidents of CVBs in Florida to ask how long they thought pent-up demand would last. Many believed it would remain off the charts, but a lot has happened since then. We all need to be extra nimble. Stone crabs is one, gas is another. Ms. Brock said from now moving forward, are we going to look at it to see if it has a negative impact? Mr. Beirnes said he’d look at that with Mr. St. Germain. It was very fortuitous that we had so much going in that we could afford that depletion. Vice Chairman Hill said when we’re asking about future bookings and reservations, we had a major void to fill. Mr. Beirnes said when they asked hoteliers, it is not mathematical, it’s anecdotal. Your immediate reaction is the sky is falling. We’ll try to build up that delta as quickly as possible. Last year’s collections were the highest in history and we’ve already surpassed that and still have months to go. Council Member Petrunoff asked what reservations look like. 4.B.1.a Packet Pg. 19 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 16 Mr. Beirnes said he didn’t have that here but has had conversations with Chris Johnson on our fiscal team. We have a significant amount of dollars that came in at the end of the year that will help buoy up our reserves greater than we’ve ever had. Council Member Petrunoff asked if it was $5-, $10- or $15 million. Mr. Beirnes said he’d get back to her. We had to tap into some of them briefly during COVID, but we’ve replenished it with federal funds that we were able to secure and we were able to continue to backfill it with extra collections from last year. He wants to make sure he provides the right number, so he’ll get back to her after the meeting. E. Miles Media – Enriqueta Balandra Paradise.com Web Analytics Report – May 2022 - PowerPoint presentation [Ms. Balandra detailed a PowerPoint presentation.] F. Paradise Coast Sports Complex/Sports Facilities Companies – Andrea Brown and Jaci Erale- Baughn [Ms. Brown detailed a PowerPoint presentation.] Vice Chairman Hill asked if Ms. Brown could expand on the partnership with Arthrex. Adrian Moses, general manager of Paradise Coast Sports Complex, said theArthrex sponsorship incorporates the events that we’ve sold. Jeff, our business development director, structured a deal with Arthrex so they are sponsoring specific events that we’ve brought in. The first part of that is developing the event and then selling awareness on the event to Arthrex for the people that come in. As part of that, one of our stakeholder groups at the complex is Naples United, the soccer club, and we sold a sponsorship on their behalf through Arthrex. That was part of the three-year $112,000 deal with an escalator clause, so it increases each year. It’s $37,000 a year. Chairman Solis asked what the status was with Google Maps and finding the sports complex. Mr. Moses said Dave is consistently working on Google. There were actually five locations recognized by Google. People nearby were getting mail for the Paradise Sports Complex and we had to collect that and claim that mail as our own. They’re now down to only one. Now we’re developing a plan to be able to have the different aspects of the facility split away so the stadium, The Cove and The Factory are separate pins so people can get there directly. Chairman Solis said someone called Uber, which couldn’t figure it out to find him, and they had to walk to the Shell station. Mr. Moses said he recently took Uber and the driver had no problem navigating to the sports complex. [Ms. Brown continued her PowerPoint presentation, the marketing proposal.] [After the presentation, Mr. Moses handed out business updates, revenues for the next six months, requested by Ms. Cox last month.] 4.B.1.a Packet Pg. 20 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 17 Ms. Cox said most of the Tier One metro areas run on an F5 to 8 booking cycle, so you’re 5 to 8 years in the future. What is reasonable for a complex our size, somewhere between a Tier 2 and Tier 3 airport? How far out would we hope to be? Mr. Moses said as far out as possible. Our multi-year events, where we retain the option, we get to keep them. If we want to move in a different direction, we can. It’s a good start. These are all events that are pushing out through at least 2025. G. County Museums – Amanda Townsend “Collier County Museums – May Visitors Report” [Ms. Townsend detailed a PowerPoint presentation] Mr. Beirnes said as you can see, there’s a lot going on. While we’re doing all of this, the month of June and July for us in the CVB are very jam-packed developing our strategic marketing plan for next year. Every day, there are four to six hours of meetings where we are going through every segment that we target, whether it’s LGBT, international marketing, Florida residents, local, and all of the above. We’re looking at myriad questions. What were our KPIs last year? How did it differ? What changed? What are the trends? We spend hours raking through that. From that, we roll out the model, the foundation in July. We will also have a partner meeting with all our hotels where we’ll sit down and open up a conversation to make sure we didn’t miss anything on any of the dynamics they’re seeing. In August, that is when we really formalize the actual plan and come back to you in September to present the plan. And in October, we present it to the BCC. 10. Council Member Discussion Ms. Cox said that as we prepare later this month for the first in-person meeting of the Global Business Travel Association in quite some time, their research will help answer some of Vice Chairman Hill’s questions about individual business travel and what that looks like. We are seeing some really interesting research emerging that supports what Paul had shared about meeting and event travel and that as some companies adopt a more flexible work style – be that remote, hybrid, or some combination – there is actually an increase in meeting- and event-related travel as a means to drive culture that offices and office buildings formerly drove. There also is some research that shows that companies and organizations will be looking for lovely destinations to host those meetings into a positive culture and add staying power to their workforces in this competitive environment. That bodes well for our destination. It came with some good individual business travel, as well. One out of two isn’t bad. As we do continue to see that erosion of insatiable domestic leisure demand and we knew that Florida fatigue was going to come, does it make sense for us to as we look at some of the reserves and determine what the right number is moving forward and increase investment in either concessions to attracting sports tournaments at Paradise Coast or increases in RFP funds, items that will help propel year-round visitation as we start to see some of that paint continue to crack? It would be great to see that diversification. Mr. Beirnes said our plan for next year’s budget already has baked-in incremental RFPE enhancements. I kept alluding to a large sum of money. It was extra collections and what we’ve seen already with pent-up collections that will most likely see ourselves within our budget for next year. We 4.B.1.a Packet Pg. 21 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 18 have not dissected that, as far as distribution, what is going where. But I think that we will have some great opportunities to do many of those things we talked about. Ms. Cox said excellent. Ms. Brock said she’d pleased with what’s happening at Paradise Coast Sports Complex. It’s great progress, it’s noticed and thanks for the hard work. Don’t forget that Everglades City puts on fireworks on July 2. Mr. Beirnes said if you haven’t been to the Paradise Coast Sports Complex in the last 60 days, you may not recognize it. There’s a tremendous amount of land-clearing for future projects, the development of the next phase of fields, which should start in the next month. If you have a chance, go to the administration building’s second floor, where you can look out and see all the fields being built and prepped. It gets pretty exciting when you stand there and see the momentum and excitement. He and Adrian have ongoing conversations to ensure that when we’re talking about any of these events, that there’s oversight and insight on compression and what our expectation is on Florida residents on long weekends. Ninety percent of the battle is making sure you don’t create an awkward compression where you have an event, but hotels are going to be full of international or domestic visitors. Vice Chairman Hill said Paul certainly has a challenge in his future. What you and your team did to get us through the pandemic and bring us to this point was incredible. Mr. Olesky thanked all the partners for their work. Ms. Becker said she’s thrilled with Paradise Coast Sports Complex. They’re doing a great job of making up for lost time. On a clerical matter, she noticed there are some inconsistencies in our documentation. The Executive Summaries are not properly identified and they don’t match the table of contents for the agenda. Maybe a new person is doing it? It needs some attention. Ms. Kerns asked that everyone remember Myra Jenco Daniels, who just died. She pioneered the cultural arts in our community. She was a remarkable woman, a little spitfire. Councilor Grifoni praised the Paradise Coast Sports Complex and its improvements over the past six months. He noted that Miami has the only World Cup site, but that focus on sports and soccer in the area will be large as we continue to grow. Chairman Solis congratulated Sports Facilities for the turnaround and hard work at the sports complex. Attorney Greene said Commissioner Taylor gave her some information to give everyone. 11. Tourism Staff Reports - Director [Submitted] 12. Detailed Staff Reports [Submitted] 13. Next Scheduled Meeting Date/Location – 9 a.m. July 25, 2022 4.B.1.a Packet Pg. 22 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) June 27, 2022 19 Collier County Government Center, Administration Building F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the Chair at 11:44 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes were approved by the Council on _________________, as presented, _______ or as amended ___________. 4.B.1.a Packet Pg. 23 Attachment: TDC 6-27-22 DRAFT Minutes (22809 : June 27, 2022 TDC Meeting Minutes) 07/25/2022 EXECUTIVE SUMMARY Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Southeast USA Labor Day Cup Soccer Tournament (September 3-5, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. ______________________________________________________________________________ OBJECTIVE: To attract visitors to Collier County through Sports Tourism by support the hosting of a soccer sporting event in September 2022. CONSIDERATIONS: Collier County is scheduled to host the Southeast USA Labor Day Cup Soccer Tournament on September 3-5, 2022. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer pay. The Tourism Division proposes to reimburse the event organizer for facility field rental costs and operating expenses based on the proposed rental cost from the facility and room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen dollars per room night. Funding for these sports events are subject to TDC recommendation and Board approval. Southeast USA Labor Day Cup Soccer Tournament will take place September 3-5 and is expected to utilize three locations: Paradise Coast Sports Complex, North Collier Regional Park, and Big Corkscrew Island Regional Park. This soccer event has taken place annually in Collier County since 2017. The event is projected to attract 2,000 athletes, 3,000 spectators, and to generate 1,200 room nights in the County. The expenses to be paid for the event will be assistance with facility rental, and operating expenses up to a maximum of $12,000 based on a projected 800 room nights. Based on Destination’s International Event Impact Calculator, direct spending is estimated at $1,523,403 with a total impact of $2,137, 016. Post event proof of booked and purchased hotel room nights originating within Collier County is required for reimbursement. Direct Impact $1,523,403 Total Impact $2,137,016 TDT Revenue $27,783 Room Nights 1200 projected/800 approved Acquisition Cost $15 ($15 X 800) = $12,000 FISCAL IMPACT: Funding for this event, up to a maximum of $12,000, is available in the Tourism Division FY 22 budget for support of Sponsorship - Sports Minor Events within TDC Tourism Promotion Fund 184. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development Council at its meeting on July 25, 2022. 7.1 Packet Pg. 24 07/25/2022 LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Approval of Tourism Development Tax Promotion funding to support the Southeast USA Labor Day Cup Soccer Tournament September 2022 Sports Tourism Event up to $12,000 and make a finding that these expenditures promote tourism. Prepared by: Paul Beirnes, Division Director, Tourism ATTACHMENT(S) 1. SE USA Labor Day Cup Economic Impact Estimate 1 (PDF) 2. Southeast USA 2022 Grant Application 1 (PDF) 3. SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (PDF) 7.1 Packet Pg. 25 07/25/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.1 Doc ID: 22844 Item Summary: Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Southeast USA Labor Day Cup Soccer Tournament (September 3-5, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. Meeting Date: 07/25/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/19/2022 1:13 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 07/19/2022 1:13 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/19/2022 1:13 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/19/2022 1:22 PM Tourism Kelly Green Stage 1 Review Completed 07/19/2022 1:27 PM Tourism Paul Beirnes Director Completed 07/19/2022 1:33 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 07/19/2022 4:08 PM Office of Management and Budget Christopher Johnson OMB Completed 07/20/2022 8:06 AM County Attorney's Office Colleen Greene Attorney Review Completed 07/21/2022 11:00 AM Facilities Management Ed Finn OMB Reviewer Completed 07/21/2022 4:44 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 07/21/2022 4:50 PM Tourist Development Council Paul Beirnes Meeting Pending 07/25/2022 9:00 AM 7.1 Packet Pg. 26 Industry Attendees Organizer Media/Sponsors Total Lodging $555,657 $0 $0 $555,657 Transportation $112,335 $2,372 $203 $114,911 Food & Beverage $384,824 $54,562 $0 $439,386 Retail $251,022 $0 $0 $251,022 Recreation $115,838 $0 $0 $115,838 Space Rental $0 $12,000 $0 $12,000 Business Services $0 $34,475 $115 $34,590 TOTAL $1,419,676 $103,410 $317 $1,523,403 Event Parameters Key Results Event Name:Southeast USA Labor Day Cup Business Sales (Direct):$1,523,403 Organization:Soccer Skills FL Inc Business Sales (Total):$2,137,016 Event Type:Youth Amateur Jobs Supported (Direct):682 Start Date:9/3/2022 Jobs Supported (Total):775 End Date:9/5/2022 Local Taxes (Total):$62,649 Overnight Attendees:2400 Net Direct Tax ROI:$55,458 Day Attendees:2400 Estimated Room Demand:2,090 Direct Business Sales Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Destinations International Event Impact Calculator 7/14/2022 3:58:21 PM 7.1.a Packet Pg. 27 Attachment: SE USA Labor Day Cup Economic Impact Estimate 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) Economic Impact Details Direct Indirect/Induced Total Business Sales $1,523,403 $613,614 $2,137,016 Personal Income $559,540 $180,623 $740,163 Jobs Supported Persons 682 93 775 Annual FTEs 14 2 16 Taxes and Assessments Federal Total $143,462 $52,683 $196,145 State Total $107,365 $19,513 $126,878 sales $81,771 $9,204 $90,975 income $0 $0 $0 bed $0 -$0 other $25,593 $10,309 $35,902 Local Total (excl. property)$55,458 $7,192 $62,649 sales $13,629 $1,534 $15,163 income $0 $0 $0 bed $27,783 -$27,783 per room charge $0 -$0 tourism district $0 -$0 restaurant $0 $0 $0 other $14,046 $5,658 $19,704 property tax $27,636 $6,824 $34,460 Event Return on Investment (ROI) Estimated Room Demand Metrics Room Nights (total)2,090 Room Pickup (block only)0 Peak Rooms 889 Total Visitor Days 6,543 Event Name: Southeast USA Labor Day Cup 2022 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Organization: Soccer Skills FL Inc Direct local tax ROI (net property taxes) Direct Tax Receipts $55,458 DMO Hosting Costs $0 Direct ROI $55,458 Net Present Value $55,458 Direct ROI (%)- Total local tax ROI (net property taxes) Total Local Tax Receipts $62,649 Total ROI $62,649 Net Present Value $62,649 Total ROI (%)- Destinations International Event Impact Calculator 7/14/2022 3:58:21 PM 7.1.a Packet Pg. 28 Attachment: SE USA Labor Day Cup Economic Impact Estimate 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 1 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only Collier County Sports Tourism Event Funding Application Policies and Procedures Funding Eligibility Sports Tourism events should promote future overnight visitors to the designation or have a history of attracting overnight visitors who utilize hotels and lodging in the hosting County over multiple days throughout the duration of the event. Funding for Sports Tourism events are required to comply with Section 125.0104, Fla. Stat., which states: “To promote and advertise tourism in this state and nationally, and internationally, however, if tax revenues area expended for an activity, service, venue, or event, the activity, service, venue, or event shall have as one of its main purposes the attraction of tourists as evidenced by the promotion of the activity, service, venue, or event to tourists.” The following criteria are required for funding support: Funding Eligibility 1.Applications must be received 90 days prior to the first day of the event fully completed. 2.All applications must be submitted online via email. 3.Event must be more than (1) day in duration. 4.Event must generate (250) or more room nights within Collier County. 5.Events with national television exposure will be considered for funding reimbursement. 6.Event must have a history of attracting significant out-of-county visitors and/or the potential to attract out-of-county visitors. Collier County reserves the right to request proof of room nights, host, and/or hotel references from previous events. 7.Must comply with all Collier County guidelines, rules, protocols, and laws always. Pre-Event Requirements 1.Applicant must provide proof of insurance coverage as required by Collier County. 2.Must promote Collier County hotels and lodging as the primary event accommodations. 3.Collier County hotel or other Collier County paid lodging accommodations must be advertised prior to the event, on the event website and/or via email blast to participants. 7.1.b Packet Pg. 29 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 2 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only 4.Must provide a list of marketing and/or promotional medium for the event. This includes advertising via promotions, public relations, press conferences, digital media, social media, newspaper, on-air, television, magazine, and websites etc., that will attract overnight visitors and spectators to Collier County. 5.Naples, Marco Island, Everglades Convention and Visitors Bureau logo and/or website (sportsinparadise.com) must be used in all marketing and/or promotional items as it relates to the event. Please note, only marketing that is promoted to outlets outside of Collier County is eligible for application and reimbursement of funds. Post-Event Requirements 1.Events that exceed the estimated room nights will receive the maximum amount of funding Collier County previously approved. The high production of room nights will be considered during the funding application process for the following year. 2.All expenses (i.e. facility rental) will be paid on a reimbursement basis. The event organizer is responsible for all expenses associated with the event, and must provide an invoice from all entities that charged the event organizer for said expenses. Event organizers are subject to audit prior to payment. 3.Proof of payment (i.e. wire transfer receipt, front and back of cleared check, proof of production, proof of advertisement etc.) must be accompanied by an invoice from the entity charging the event organizer for each expense, proof of room night pick-up reports, and an invoice to the CVB for the amount the event qualified for via room night production. Only the items approved by the Collier County Board of Commissioners on the event application are eligible to be reimbursed. 4.Room night pick-up must be tracked and reported with the submission of a post-event report to Collier County within (10) calendar days after the last day of the event to remain eligible for funding reimbursement. 5.The event must achieve at least 80% of the applicant’s estimated room nights within Collier County, to receive the full amount of the proposed funding reimbursement. If the room nights generated from the event within Collier County are less than 80% of the amount proposed in the funding application, funding will be prorated per each room night picked-up within Collier County hotels. Allowable Expenses 1.Promotional, marketing, and advertising expenses in target markets outside of Collier County. 2.Field rental fees, site rental fees, contracted labor to assist with event (i.e. set-up, breakdown, operational assistance), official/referee fees, equipment rental (i.e. golf carts). Please note, any facility rental, equipment or third party rental and/or vendor will need to be procured and rented by the event organizer. Event organizers may apply for reimbursement for such 7.1.b Packet Pg. 30 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 3 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only expenses. The Naples, Marco Island, Everglades Convention and Visitors Bureau will not pay any rental or vendor directly on behalf of the event organizer. The only exception to this is if the CVB agrees in writing to pay an internal Collier County entity directly (i.e. Collier County Police Department, Collier County EMS, Collier County Parks and Recreation etc.). 3.Sanctioning and/or bid fees directly related to the event. Non-Allowable Expenses 1.Food, Beverages, Refreshments. 2.Administrative or general expenses. (i.e. office supplies, copies etc.) 3.Building projects or permanent equipment expenses. 4.Fundraising cost and/or functions. 5.Prize money or purses. 6.Expenses and debts not related to event. Review Process 1.Applications will be reviewed to evaluate the impact of the event in Collier County. 2.All proposed funding must be approved by the Collier County Tourism Development Council and the Collier County Board of Commissioners. Funding will not be reimbursed unless all elements of the Event Application are strictly adhered to. Event Summary How many years has this event been held? _____________________________________________________________________________________ What previous locations have hosted this event? _____________________________________________________________________________________ How many participants does this event host historically? _____________________________________________________________________________________ How many spectators does this event host historically? _____________________________________________________________________________________ 7.1.b Packet Pg. 31 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 4 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only Please, provide a breakdown of participants, spectators, staff, and media. Out- of- Area Youth Participants __________________ Local Youth Participants _______________ Out-of-Area Adult Participants __________________ Local Adult Participants _______________ Out-of-Area Youth Spectators __________________ Local Youth Spectators _______________ Out-of-Area Adult Spectators __________________ Local Adult Spectators _______________ Out-of-Area Staff __________________ Local Staff _______________ Out-of-Area Media __________________ Local Media _______________ Number of projected room nights for this event? *Please, provide a single number NOT a range. ____________________________________________________________________________________ How will you be securing Collier County hotel accommodations: host hotel, room blocks, general RFP, third-party agency? Please, explain in detail and list any hotels with the negotiated rate for the event. ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ Marketing Plan Please, describe in detail the marketing outlets that will be used to promote this event to participants, visitors, and entities outside of Collier County. Please note, media kits must be submitted no later than 90 days prior to the first day of the event with the application. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ 7.1.b Packet Pg. 32 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 5 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only Please refer to the allowable and non-allowable expenses on page 2 of this document to indicate the intended use of Tourist Development Tax (TDT) Funds below. Please, provide (1) item per line. If an item is not outlined below, it will not be considered for funding reimbursement. Expense Amount ___________________________________________ ___________________________________ ___________________________________________ ___________________________________ ___________________________________________ __________________________________ ___________________________________________ __________________________________ ___________________________________________ __________________________________ ___________________________________________ ___________________________________ ___________________________________________ __________________________________ Total Amount Requested: _________________________________ Compliance I hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read the Policies and Procedures outlined in the Collier County Sports Tourism Event Funding Application. I will abide by all legal, financial, and reporting requirements as a condition of receiving funds from Collier County. Name: _______________________________________________________________________________ Title: ________________________________________________________________________________ Organization: _________________________________________________________________________ Signature: ____________________________________________________________________________ Date: ________________________________________________________________________________ 7.1.b Packet Pg. 33 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 6 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only Event & Athletic Tournament Application *Application must be received via email 90 days prior to the first day of the event. Organization Name: ________________________________________________________________ Organization Address: ______________________________________________________________ City: ____________________________State: _______________________ Zip: _________________ Organization Phone: ________________________________________________________________ Organization Website: ______________________________________________________________ Organization Email: _________________________________________________________________ Non-Profit Tax ID No.: _______________________________________________________________ Federal Tax ID No.: _________________________________________________________________ Event Director Full Name: ____________________________________________________________ *Event Director will be the first point of contact in the event of any issues during the event (i.e. medical, safety, altercations etc.). Collier County Parks and Recreation site-lead representative will consult on appropriate facility protocols, but it is the responsibility of the Event Director to regulate the situation. Once the situation has been mediated, the Collier County Parks and Recreation site-lead representative will discuss the appropriate recourse with the Event Director. (Altercations or violations may result in ejecting teams and/or individuals from facility etc.) The below contact information will be used to contact the Event Director during the event. Event Director Email: _______________________________________________________________ Event Director Cell Phone: ___________________________________________________________ Event Director Home/Business Address: ________________________________________________ City: _________________________State: _________________________ Zip: _________________ Event Name: ______________________________________________________________________ Sport(s):__________________________________________________________________________ Dates requested for event: __________________________________________________________ 7.1.b Packet Pg. 34 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 7 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only Will this event be charging for parking? ____________________If yes, how much? _____________ *Collier County Parks and Recreation requires retention of 10% of the parking revenue. Will this event be charging admission? ___________________ If yes, how much? _____________ *Collier County Parks and Recreation requires retention of 10% of the admission revenue. Will there be a different cost for youth? ___________________ If yes, how much? _____________ Is there an age limit for youth to be eligible for free admission? _____ If yes, what age? ________ Will you require food concessions? _____________ *If yes, please ensure an accurate event schedule is provided to Collier County Parks and Recreation upon request to ensure ample preparation time. *Please note, event organizers MUST provide their own staff to coordinate, operate, and supervise any parking and/or admission transactions and regulation of said activities. Collier County staff is NOT responsible for the storing of any monetary profits or tills gained from admission, parking, or any other revenue source or vendor associated with the event. Collier County Staff is also NOT responsible for any lost or stolen items or monies associated with the event. ________ (Please, initial to verify your compliance) Will you require the use of stage? ______________ If yes, provide detail: _____________________ __________________________________________________________________________________ Will you require bleachers? ___________________ If yes, provide detail: _____________________ __________________________________________________________________________________ *Please note, an additional cost may be associated with the rental of the stage and/or bleachers. Will this event be sanctioned? If yes, by which organization? _________________________________________________________________________________ Will you require load-in dates in addition to the above requested dates? Please, circle one below. (Please note, load-in days may require additional facility rental fees.) Yes Please list schedule of load-in and tear down (Date, Start, & End Time) and details on what will be loaded-in/torn down: ___________________________________ __________________________________________________________________ No No load-in days are needed. 7.1.b Packet Pg. 35 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 8 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only Vendors 1.Vendors are required to supply their own power. 2.Vendors are required to be fully set-up at least (1) hour prior to competition. 3.No outside food and/or beverage vendors are allowed at North Collier Regional Park as there is an exclusive concessionaire on-site. 4.All vendors must provide a current business license and proof of insurance of at least $1,000,000 in coverage. Will you be securing any vendors at this event? Please, circle one below. YES Please list the name of the vendor(s), dates, times, and dimensions of set-up. _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ NO Vendors will NOT be on-site for the event. *Please note, a fee may be required for vendors to utilize venue space during the event. Facility(ies) Requesting: (Include number of fields and type. Example – North Collier Regional Park – (1) multi-purpose field) (1) _______________________________________________________________________________ (2) _______________________________________________________________________________ (3) _______________________________________________________________________________ (4)_______________________________________________________________________________ (5) _______________________________________________________________________________ Please, list any other logistical needs (i.e. number of tables, chairs, stage etc.). Please note, a cost may be associated with these requests at the expense of the event organizer, unless agreed upon in writing and excused as an expense by the CVB. _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Estimated # of Athletes: ________________________________________________________________ 7.1.b Packet Pg. 36 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 9 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only Estimated # of Spectators: ______________________________________________________________ Estimated # of Teams: __________________________________________________________________ *Please note after 200 teams, multiple facilities must be used. Event organizers may also be asked to supply port-o-lets at their expense for events in excess of 200 teams. If using multiple facilities, please provide the information below. *Site Directors must be at least 21 years of age and remain on premises for the duration of the event. Site Director Full Name (1): ____________________________________________________________ Site Director Cell Phone (1):____________________________________________________________ Site Location: _____________________________________________________________ Site Director Full Name (2): ____________________________________________________________ Site Director Cell Phone (2):____________________________________________________________ Site Location: _____________________________________________________________ Site Director Full Name (3): ____________________________________________________________ Site Director Cell Phone (3):____________________________________________________________ Site Location: _____________________________________________________________ Site Director Full Name (4): ____________________________________________________________ Site Director Cell Phone (4):____________________________________________________________ Site Location: ____________________________________________________________ Insurance Policy Please provide the appropriate Certificate of Insurance per the guidelines below. Documentation of coverage must be supplied to Collier County Parks and Recreation Staff (15) business days prior to event. Reservation will not be honored without appropriate insurance on file. Please refer to the below for additionally insurance and coverage requirements. Collier County Board of County Commissioners 3299 East Tamiami Trail, Suite 303 Naples, FL. 34112-5746 o Agree to provide certificate(s) of insurance 15 business days prior to event starting as additional insured for the entirety of the event including the following language: o General liability requirements as follows: Provide Collier County with proof of a comprehensive General Liability Policy. Limits: $1,000,000.00 Bodily Injury and property damage. $1,000,000.00 Auto, bodily injury, property damage, workers comp, employers liability (minimum $100,000) 7.1.b Packet Pg. 37 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 10 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only o Agree that Collier County assumes no liability for the recruitment, selection, background screening of non-county special event management, staff, volunteers, coaches, youth leaders, and others. ________ (Please, initial to verify your compliance with the above Insurance Policy) Facility Rental Deposit Policy A deposit of 15% of the total rental fees and charges associated with the event must be paid to Collier County Parks and Recreation no later than 90 business days prior or at the time of scheduling, whichever is earlier, to the first day of reservation. Once the event takes place and is complete, Collier County Parks and Recreation will issue a full refund to the entity that paid the deposit, provided the facilities utilized for the event are returned in the same condition as prior to the event. Should any damages or monetary obligations be incurred by the facility (i.e. excessive damage, vandalism etc.), the 15% deposit shall be retained by Collier County Parks and Recreation. ________ (Please, initial to verify your compliance with the Facility Rental Deposit Policy) Event Cancellation Policy Please note, if the event is cancelled 90 or more days prior to the first requested date of reservation, a full refund will be issued to the entity that paid the deposit. In the event the reservation is cancelled less than 90 days prior to the first requested date of reservation, the 15% deposit will be retained by Collier County Parks and Recreation and no refund will be issued to the entity that paid the deposit. If the event is not able to be hosted due to Acts of God (i.e. hurricane), the 15% deposit will be refunded by Collier County Parks and Recreation. In regards to inclement weather, if competition begins on any day, rental fees and event expenses are to be paid in full for said day. If the rented areas are deemed unplayable by Parks and Recreation Lead Supervisor and/or weather does not allow for the event to begin, rental fees and expenses associated with the date of cancellation will be waived. Collier County reserves the right to terminate this Event for any reason with 30 days notice to the Event Organizer. Deposit will be refunded in full. No other refunds will be made. ________ (Please, initial to verify your compliance with the Event Cancellation Policy) Facility Parking Policy Please note, all cars parking on Collier County Park property must park within the designated parking spot areas. This DOES NOT include any grass area, berm, median, or area not conducive with the safety of park users. In addition, destruction of landscaping and/or signs prohibiting parking in certain areas is strictly prohibited. Failure to comply with the above policy and/or failing to comply with the proper parking guidelines as set forth by Collier County Parks and Recreation may result in parking viola tions being issued to the party in violation and/or towing of vehicles. Please, communicate this policy to individuals associated with the event (i.e. teams, coaches, spectators, vendors etc.) prior to the first event day via email. 7.1.b Packet Pg. 38 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 11 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only ________ (Please, initial to verify your compliance with the Facility Parking Policy) Post-Event Material Deadline Policy Post-event forms and proof of room nights in Collier County must be submitted within (10) calendar days from the last day of the event. Failure to submit the proper documentation provided by Collier County, may result in forfeiture of County approved funding reimbursement and/or future event dates. ________ (Please, initial to verify your compliance with the Post-Event Material Deadline Policy) Evaluation of Event for Future Dates Policy Upon submission of the post-event and room night materials, Collier County will evaluate the impact of the event in Collier County based on the deliverables outlined by the event organizer in the funding application. Collier County will determine based on said evaluation, the extent of which Collier County will be involved with the event in future years, in terms of event dates and funding. If an event fails to meet the assured impact to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. In addition, if there are any activities, violations, or infractions (i.e. altercations, law enforcement/security detail required, violation of park regulations, county laws, etc.) that are deemed unfavorable to Collier County, Collier County reserves the right to cancel future requested and/or approved dates. ________ (Please, initial to verify your compliance with the Evaluation of Event for Future Dates Policy) Future Date Request Policy Upon submission of post-event materials, event organizers may request dates for future events. The ability of the event to deliver the proposed room nights and impact in Collier County provided in the funding application, will be factored in to the potential for future event funding and date request. Collier County staff reserves the right to deny a request for rental of the desired dates and times. ________ (Please, initial to verify your compliance with the Future Date Request Policy) Venue Rental Request & Approval Policy Venue rental request and/or approved venue request, are subject to being relocated to another County facility or cancelled in the event of maintenance, safety issues, scheduling, facility capacity, non- compliance with Collier County guidelines, rules, and laws. This also includes any Acts of God (i.e. hurricane). Any of the above adversities will be communicated to the renter by Collier County staff. ________ (Please, initial to verify your compliance with the Venue Rental Request & Approval Policy) 7.1.b Packet Pg. 39 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 12 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only Collier County Resident Policy In the event a Collier County funded event does not fulfill the impact assured to the County in the event application, the event is subject to cancellation of future requested and/or approved dates. If the event organizer is still interested in hosting an event over the same or different date patterns without Collier County funding, the event organizer must be a Collier County resident and show proof of Collier County residency. CVB and/or Collier County Parks & Recreation staff reserves the right to deny a request for rental of the desired dates and times. ________ (Please, initial to verify your compliance with the Collier County Resident Policy) Hotel & Room Night Guidelines Policy Event organizers are required to provide actual room night pick-up reports from hotels, which housed event patrons in Collier County to Collier County staff within (10) calendar days of the last day of the event. These reports must come from hotel representatives and be featured on official hotel documentation (Written emails, excel sheets etc., will not be accepted as valid proof of room nights). In the event a third-party booking agency is used; the same procedure as above applies. Third-party booking agencies must also verify in writing, the accuracy of the reports. Room nights that are not accounted for on pick-up reports as outlined above, will not be considered for inclusion into the room night total for the event. ________ (Please, initial to verify your compliance with the Hotel & Room Night Guidelines Policy) Rental Fees & Payment Policy All fees and expenses related with the event are the responsibility of the event organizer to pay. In addition, any field, equipment, and/or facility usage in excess of the approved number of fields, venues, and/or equipment is subject to additional charges at the expense of the event organizer. In the event, it is determined that the event will require more event fields/space after funding has been submitted for the event, the additional cost will be the responsibility of the event organizer to remit. Payment of all rental fees and expenses associated with the event are to be paid within 30 calendar days after the last day of the event. This does not include any expense that is agreed upon in writing as an excused expense with the CVB. ________ (Please, initial to verify your compliance with the Rental Fees Policy) Weather Policy Inclement weather and/or field conditions will be assessed by the Collier County Parks & Recreation Event Supervisor and/or CVB Sports Representative in accordance with the protocol approved by Collier County Risk Management. 7.1.b Packet Pg. 40 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 13 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only ________ (Please, initial to verify your compliance with the Weather Policy) Event Approval Policy I understand that submitting an application is NOT a guarantee of availability or approval. Approval will be indicated once all signatures below are completed and the County confirms compliance with requirements. However, Collier County reserves the right to deny or cancel rental request if the required documentation is not provided and/or if guidelines are not followed as requested by Collier County. This also includes those guidelines set forth in the above application and the Collier County Parks and Recreation Rules & Regulations form. ________ (Please, initial to verify your compliance with Event Approval Policy) INDEMNIFICATION To the maximum extent permitted by Florida law, the EVENT SPONSOR shall indemnify and hold harmless Collier County, its officers and employees from any and all liabilities, damages, losses and costs, including, but not limited to, reasonable attorneys’ fees and paralegals’ fees, to the extent caused by the negligence, recklessness, or intentionally wrongful conduct of the EVENT SPONSOR or anyone employed or utilized by the EVENT SPONSOR in the performance of this Agreement. This indemnification obligation shall not be construed to negate, abridge or reduce any other rights or remedies which otherwise may be available to an indemnified party or person described in this paragraph. This section does not pertain to any incident arising from the sole negligence of Collier County. The foregoing indemnification shall not constitute a waiver of sovereign immunity beyond the limits set forth in section 768.28, Florida Statutes. ________ (Please, initial to verify your compliance with required Indemnification language) 7.1.b Packet Pg. 41 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) [17-TDC-00120/1350609/1] Page 14 of 14 Tracking Code___________ IGC ___________ Permit No._____________ County Use Only Event Director Collier County/CVB Representative Printed Name: ______________________________ Printed Name: __________________________ Title :______________________________________ Title: _________________________________ Signature: __________________________________ Signature: _____________________________ Date: ______________________________________ Date: ________________________________ Parks & Recreation Representative Printed Name: _______________________________ Title: ______________________________________ Signature: __________________________________ Date: ______________________________________ Collier County Use Only Rental Fees and Charges Approved facility: ______________________________________________________________ Number of fields approved: ______________________________________________________ Field type: _____________________________________________________________________ Venue Rental Cost (including load-in dates): ____________________________________________ Additional Rental Cost (i.e. stage, tables, etc.): __________________________________________ ______________________________________________________________________________________ Total Cost: _________________________________________________________________________ Expenses to be paid by CVB: ___________________________________________________ Expenses to be paid by Event Organization: ______________________________________ Applications must be sent electronically to be eligible for review. Please send application via email to: Nicole King Naples, Marco Island, Everglades Convention and Visitors Bureau 239-252-4267 Nicole.King@colliercountyfl.gov 7.1.b Packet Pg. 42 Attachment: Southeast USA 2022 Grant Application 1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 43 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 44 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 45 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 46 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 47 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 48 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 49 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 50 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 51 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 52 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 7.1.c Packet Pg. 53 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1 (22844 : Southeast USA Labor Day Cup Soccer Tournament) 07/25/2022 EXECUTIVE SUMMARY Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Unified Cup Soccer Tournament (October 1-2 & 8-9, 2022), up to a maximum of $18,000, and make a finding that these expenditures promote tourism. ______________________________________________________________________________ OBJECTIVE: To attract visitors to Collier County through Sports Tourism by supporting the hosting of a soccer sporting event in October 2022. CONSIDERATIONS: Collier County is scheduled to host the Unified Cup Soccer Tournament taking place over the two weekends of October 1-2, 2022 and October 8-9, 2022. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer pay. The Tourism Division proposes to reimburse the event organizer for facility rental costs and operating expenses based on the proposed rental cost from the facility and room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen dollars per room night. Funding for these sports events is subject to TDC recommendation and Board approval. The Unified Cup Soccer Tournament will take place over the two weekends of October 1-2, 2022 and October 8-9, 2022 and is expected to utilize three locations: Paradise Coast Sports Complex, North Collier Regional Park, and Big Corkscrew Island Regional Park. This event has taken place twice previously in Collier County. The event is projected to attract 3000 athletes, 4,000 spectators, and to generate 1600 room nights in the county. The expenses to be paid for the event will be assistance with facility rental, and operating expenses up to $18,000. Based on Destination’s International Event Impact Calculator, direct spending is estimated at $2,536,154 with a total impact of $3,567,441. Post event proof of booked and purchased hotel room nights originating within Collier County is required for reimbursement. Direct Impact $2,536,154 Total Impact $3,567,441 TDT Revenue $40,872 Room Nights 1600 projected/1200 approved Acquisition Cost $15 ($15 X 1200) = $18,000 FISCAL IMPACT: Funding for this event, up to a maximum of $18,000, is available in the proposed Tourism Division FY 23 budget for support of Sponsorship - Sports Minor Events within TDC Tourism Promotion Fund 184. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development Council at its meeting on July 25, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG 7.2 Packet Pg. 54 07/25/2022 RECOMMENDATION: Approval of Tourism Development Tax Promotion funding to support the upcoming Unified Cup Soccer Tournament October 2022 Sports Tourism Event, up to $18,000, and make a finding that these expenditures promote tourism. Prepared by: Paul Beirnes, Division Director, Tourism ATTACHMENT(S) 1. Unified Cup Economic Impact Estimate (PDF) 2. Unified Cup Sports Grant 2 (PDF) 3. SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (PDF) 7.2 Packet Pg. 55 07/25/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.2 Doc ID: 22845 Item Summary: Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Unified Cup Soccer Tournament (October 1-2 & 8-9, 2022), up to a maximum of $18,000, and make a finding that these expenditures promote tourism. Meeting Date: 07/25/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/19/2022 1:32 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 07/19/2022 1:32 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/19/2022 1:32 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/19/2022 1:36 PM Tourism Kelly Green Stage 1 Review Completed 07/19/2022 2:16 PM Tourism Paul Beirnes Director Completed 07/19/2022 3:19 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 07/19/2022 4:19 PM Office of Management and Budget Christopher Johnson OMB Completed 07/20/2022 8:13 AM County Attorney's Office Colleen Greene Attorney Review Completed 07/21/2022 10:56 AM Facilities Management Ed Finn OMB Reviewer Completed 07/21/2022 4:41 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 07/21/2022 4:50 PM Tourist Development Council Paul Beirnes Meeting Pending 07/25/2022 9:00 AM 7.2 Packet Pg. 56 Industry Attendees Organizer Media/Sponsors Total Lodging $817,448 $0 $0 $817,448 Transportation $201,547 $3,410 $339 $205,296 Food & Beverage $689,367 $91,197 $0 $780,564 Retail $449,451 $0 $0 $449,451 Recreation $207,785 $0 $0 $207,785 Space Rental $0 $18,000 $0 $18,000 Business Services $0 $57,418 $191 $57,609 TOTAL $2,365,598 $170,025 $531 $2,536,154 Event Parameters Key Results Event Name:The Unified Cup - 2 Weekend Business Sales (Direct):$2,536,154 Organization:Soccer Skills FL Inc Business Sales (Total):$3,567,441 Event Type:Youth Amateur Jobs Supported (Direct):1,447 Start Date:10/1/2022 Jobs Supported (Total):1,632 End Date:10/2/2022 Local Taxes (Total):$99,050 Overnight Attendees:5899 Net Direct Tax ROI:$86,963 Day Attendees:4451 Estimated Room Demand:3,718 Direct Business Sales Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Destinations International Event Impact Calculator 7/14/2022 4:03:57 PM 7.2.a Packet Pg. 57 Attachment: Unified Cup Economic Impact Estimate (22845 : Unified Cup Soccer Tournament) Economic Impact Details Direct Indirect/Induced Total Business Sales $2,536,154 $1,031,288 $3,567,441 Personal Income $937,770 $299,077 $1,236,848 Jobs Supported Persons 1,447 185 1,632 Annual FTEs 24 3 27 Taxes and Assessments Federal Total $239,547 $88,031 $327,578 State Total $178,844 $32,795 $211,639 sales $136,236 $15,469 $151,706 income $0 $0 $0 bed $0 -$0 other $42,608 $17,326 $59,933 Local Total (excl. property)$86,963 $12,087 $99,050 sales $22,706 $2,578 $25,284 income $0 $0 $0 bed $40,872 -$40,872 per room charge $0 -$0 tourism district $0 -$0 restaurant $0 $0 $0 other $23,384 $9,509 $32,893 property tax $46,008 $11,518 $57,526 Event Return on Investment (ROI) Estimated Room Demand Metrics Room Nights (total)3,718 Room Pickup (block only)0 Peak Rooms 2,185 Total Visitor Days 11,741 Event Name: The Unified Cup - 2 Weekend 2022 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Organization: Soccer Skills FL Inc Direct local tax ROI (net property taxes) Direct Tax Receipts $86,963 DMO Hosting Costs $0 Direct ROI $86,963 Net Present Value $86,963 Direct ROI (%)- Total local tax ROI (net property taxes) Total Local Tax Receipts $99,050 Total ROI $99,050 Net Present Value $99,050 Total ROI (%)- Destinations International Event Impact Calculator 7/14/2022 4:03:57 PM 7.2.a Packet Pg. 58 Attachment: Unified Cup Economic Impact Estimate (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 59Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 60Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 61Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 62Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 63Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 64Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 65Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 66Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 67Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 68Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 69Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 70Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 71Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.bPacket Pg. 72Attachment: Unified Cup Sports Grant 2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 73 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 74 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 75 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 76 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 77 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 78 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 79 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 80 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 81 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 82 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 7.2.c Packet Pg. 83 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2 (22845 : Unified Cup Soccer Tournament) 07/25/2022 EXECUTIVE SUMMARY Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. ______________________________________________________________________________ OBJECTIVE: To attract visitors to Collier County through Sports Tourism by supporting the hosting of a soccer sporting event in November 2022. CONSIDERATIONS: Collier County is scheduled to host the Doral Gold Cup Soccer Tournament November 5-6, 2022. The projected hosting costs are based on experience with these same or similar events, the event funding application request, and the projected room nights from the event organizer. Event expenditures are the responsibility of the event organizer pay. The Tourism Division proposes to reimburse the event organizer for facility rental costs and operating expenses based on the proposed rental cost from the facility and room night visitation delivered to Collier County from the event participants and fans. These expenditures are authorized to be reimbursed through the BCC approved Sports Assistance Program. Staff utilizes the BCC approved Event Application form (attached) to determine the appropriate amount of recommended funding based on a sports tourism industry standard maximum acquisition cost of fifteen dollars per room night. Funding for these sports events is subject to TDC recommendation and Board approval. The Doral Gold Cup will take place November 5- 6, 2022 and is expected to utilize three locations: Paradise Coast Sports Complex, North Collier Regional Park, and Big Corkscrew Island Regional Park. The event is projected to attract 2,000 athletes, 3,000 spectators, and to generate 1,200 room nights in the County. The expenses to be paid for the event will be assistance with facility rental and operating expenses up to $12,000. Based on Destination’s International Event Impact Calculator, direct spending is estimated at $2,523,612 with a total impact of $3,542,604. Post event proof of booked and purchased hotel room nights originating within Collier County is required for reimbursement. Direct Impact $2,523,612 Total Impact $3,542,604 TDT Revenue $44,909 Room Nights 1200 projected/800 approved Acquisition Cost $15 ($15 X 800) = $12,000 FISCAL IMPACT: Funding for this event, up to a maximum of $12,000, is available in the proposed Tourism Division FY 23 budget for support of Sponsorship - Sports Minor Events within TDC Tourism Promotion Fund 184. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact associated with this Executive Summary. ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development Council at its meeting on July 25, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote 7.3 Packet Pg. 84 07/25/2022 for approval. - CMG RECOMMENDATION: Approval of Tourism Development Tax Promotion funding to support the upcoming Doral Gold Cup Soccer Tournament November 2022 Sports Tourism Event, up to $12,000, and make a finding that these expenditures promote tourism. Prepared by: Paul Beirnes, Division Director, Tourism ATTACHMENT(S) 1. Doral Gold Cup Economic Impact Estimate (PDF) 2. Doral Cup-Sports application (PDF) 3. SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (PDF) 7.3 Packet Pg. 85 07/25/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.3 Doc ID: 22846 Item Summary: Recommendation to approve the use of the Tourism Development Tax Promotion funds to support the upcoming Doral Gold Cup Soccer Tournament (November 5-6, 2022), up to a maximum of $12,000, and make a finding that these expenditures promote tourism. Meeting Date: 07/25/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/19/2022 1:47 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 07/19/2022 1:47 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/19/2022 1:48 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/19/2022 1:53 PM Tourism Kelly Green Stage 1 Review Completed 07/19/2022 2:16 PM County Manager's Office Geoffrey Willig CMO Analyst Completed 07/19/2022 4:27 PM Office of Management and Budget Christopher Johnson OMB Completed 07/20/2022 7:48 AM Tourism Paul Beirnes Director Completed 07/21/2022 2:30 PM County Attorney's Office Colleen Greene Attorney Review Completed 07/21/2022 2:34 PM Facilities Management Ed Finn OMB Reviewer Completed 07/21/2022 4:41 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 07/21/2022 4:51 PM Tourist Development Council Paul Beirnes Meeting Pending 07/25/2022 9:00 AM 7.3 Packet Pg. 86 Industry Attendees Organizer Media/Sponsors Total Lodging $898,176 $0 $0 $898,176 Transportation $191,464 $3,484 $336 $195,284 Food & Beverage $650,444 $90,292 $0 $740,736 Retail $423,138 $0 $0 $423,138 Recreation $197,201 $0 $0 $197,201 Space Rental $0 $12,000 $0 $12,000 Business Services $0 $56,889 $189 $57,078 TOTAL $2,360,422 $162,665 $525 $2,523,612 Event Parameters Key Results Event Name:Doral Gold Cup Business Sales (Direct):$2,523,612 Organization:Soccer Skills FL Inc Business Sales (Total):$3,542,604 Event Type:Youth Amateur Jobs Supported (Direct):1,420 Start Date:11/5/2022 Jobs Supported (Total):1,610 End Date:11/6/2022 Local Taxes (Total):$102,767 Overnight Attendees:5393 Net Direct Tax ROI:$90,824 Day Attendees:5182 Estimated Room Demand:3,399 Direct Business Sales Event Impact Summary Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Destinations International Event Impact Calculator 7/14/2022 4:07:41 PM 7.3.a Packet Pg. 87 Attachment: Doral Gold Cup Economic Impact Estimate (22846 : Doral Gold Cup Soccer Tournament) Economic Impact Details Direct Indirect/Induced Total Business Sales $2,523,612 $1,018,991 $3,542,604 Personal Income $930,559 $298,905 $1,229,465 Jobs Supported Persons 1,420 190 1,610 Annual FTEs 24 3 27 Taxes and Assessments Federal Total $238,069 $87,368 $325,437 State Total $178,278 $32,404 $210,682 sales $135,881 $15,285 $151,166 income $0 $0 $0 bed $0 -$0 other $42,397 $17,119 $59,516 Local Total (excl. property)$90,824 $11,943 $102,767 sales $22,647 $2,547 $25,194 income $0 $0 $0 bed $44,909 -$44,909 per room charge $0 -$0 tourism district $0 -$0 restaurant $0 $0 $0 other $23,269 $9,395 $32,664 property tax $45,781 $11,345 $57,126 Event Return on Investment (ROI) Estimated Room Demand Metrics Room Nights (total)3,399 Room Pickup (block only)0 Peak Rooms 1,997 Total Visitor Days 11,159 Event Name: Doral Gold Cup 2022 Event Impact Details Destination: Naples, Marco Island, Everglades Convention & Visitors Bureau Organization: Soccer Skills FL Inc Direct local tax ROI (net property taxes) Direct Tax Receipts $90,824 DMO Hosting Costs $0 Direct ROI $90,824 Net Present Value $90,824 Direct ROI (%)- Total local tax ROI (net property taxes) Total Local Tax Receipts $102,767 Total ROI $102,767 Net Present Value $102,767 Total ROI (%)- Destinations International Event Impact Calculator 7/14/2022 4:07:41 PM 7.3.a Packet Pg. 88 Attachment: Doral Gold Cup Economic Impact Estimate (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 89Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 90Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 91Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 92Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 93Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 94Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 95Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 96Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 97Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 98Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 99Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 100Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 101Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.bPacket Pg. 102Attachment: Doral Cup-Sports application (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 103 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 104 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 105 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 106 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 107 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 108 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 109 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 110 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 111 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 112 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 7.3.c Packet Pg. 113 Attachment: SSU Fall 2022 Tournament Use License agrmnt 6.24.22 -1.2.3 (22846 : Doral Gold Cup Soccer Tournament) 07/25/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.1.1 Item Summary: Marketing Partner Report Part 1 Meeting Date: 07/25/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/13/2022 10:52 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 07/13/2022 10:52 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 07/13/2022 11:14 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/13/2022 11:20 AM Tourism Paul Beirnes Director Completed 07/13/2022 11:26 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 07/13/2022 12:04 PM Office of Management and Budget Christopher Johnson OMB Completed 07/14/2022 2:28 PM County Attorney's Office Colleen Greene Attorney Review Completed 07/21/2022 10:59 AM Facilities Management Ed Finn OMB Reviewer Completed 07/21/2022 4:42 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 07/21/2022 4:50 PM Tourist Development Council Paul Beirnes Meeting Pending 07/25/2022 9:00 AM 9.1.1 Packet Pg. 114 Marketing Partner Reports July 2022 TDC 9.1.1.a Packet Pg. 115 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report MARKETING PARTNER REPORTS PART I 9.1.1.a Packet Pg. 116 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report RESEARCH REPORT Downs & St Germain 9.1.1.a Packet Pg. 117 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 118 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 119 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 120 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 121 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 122 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 123 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 124 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 125 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 126 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 127 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 128 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 129 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 130 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 131 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 132 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 133 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 134 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 135 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 136 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 137 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 138 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 139 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 140 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 141 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 142 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 143 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 144 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 145 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 146 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 147 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 148 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 149 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 150 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 151 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 152 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 153 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 154 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 155 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 156 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 157 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 158 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 159 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 160 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 161 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 162 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 9.1.1.a Packet Pg. 163 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ADVERTISING REPORT Paradise Advertising & Marketing, Inc. 9.1.1.a Packet Pg. 164 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Monthly Report | June 2022 2022 9.1.1.a Packet Pg. 165 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Table of Contents 1.Executive Summary: pg. 3 1.Visitor Insights:pgs. 5-10 1.Social Media:pgs. 11-15 1.Email:pgs. 16-19 1.Media Review:pgs. 20-34 1.Florida Resident Campaign pgs. 35-42 ParadiseAdv.com 9.1.1.a Packet Pg. 166 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com Executive Summary | June 2022 ●The state of Florida accounted for four of the top five and five of the top ten visitor markets last month.Miami/Ft. Lauderdale, Fort Myers/Naples, Tampa/St. Petersburg and Orlando/Daytona Beach/Melbourne all placed in the top five, while West Palm Beach ranked #6. NYC, Chicago and Boston led out-of-state visitation. ●Florida travelers represented 39% of visitors and 27% of overall spending in June. Residents continue to be an important and valuable traveler for the destination, especially during the summer months. ●Outdoor activities continue to be popular with visitors. Everglades National Park, Tiburon Golf Club, JW Marriott Marco Island and North Collier Regional Park led all POIs in visitation during the month. Waterside shops, Naples Beach and Vanderbilt built also placed in the top 10. ●In-State banners were the top performing creative sets in June. In-State Boomers, In-State Culinary and In-State LGBTQ Female all registered strong CTRs in the month. ●The bulk of June travelers visited the website 1-2 months out. Most website visitors were interested in logistics/planning and outdoor recreation-themed content. ●The Florida resident landing page lead all non-home page landing pages in page views. The top performing articles were “Discover Marco Island, Florida”, “Celebrities Find Their Own Paradise in Naples & Marco Island”, and “Laidback Luxury: Top Ways to Indulge in Naples & Marco Island”. 53 9.1.1.a Packet Pg. 167 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Spring/Summer Campaign | Reaching Residents 54 ParadiseAdv.com August W1 W2 W3 W4 July W1 W2 W3 W4 June W1 W2 W3 W4 May W1 W2 W3 W4W1W2W3W4 April Florida Resident Campaign (Display, Paid Search, Social, Email, Mobile, Promotion) Digital (Adara, Expedia, Kayak, Kargo, Video, Email) Print (Local Palate, Flamingo, Orlando Magazine) Streaming Audio/Broadcast (includes iHeart Florida Promotion) Native Content (Nativo, TravelZoo UMAP Campaign (Instagram, TikTok, Spotify, YouTube, Second Screen Targeting) Orlando Takeover Campaign (OOH, TV, Radio) ➡ ➡ ➡ ➡ ➡ 9.1.1.a Packet Pg. 168 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 5 5 1Visitor Insights 9.1.1.a Packet Pg. 169 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Visitor Insights | Visitor Flow and Volume 56 ParadiseAdv.com 9.1.1.a Packet Pg. 170 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 57 Visitor Insights | Demographics ParadiseAdv.com 9.1.1.a Packet Pg. 171 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Visitor Insights | Spending 58 ParadiseAdv.com 9.1.1.a Packet Pg. 172 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Visitor Insights | Website Attribution 59 ParadiseAdv.com 9.1.1.a Packet Pg. 173 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Visitor Insights | Summary 60 ●June was a strong month for the destination, with visitor volume trending up YOY and visitor spend on par YOY. ADR and OCC were down slightly (4%) YOY which is expected given normalization from 2021 surges. ●The Chicago DMA was high-yield for the destination in June, leading in terms of overall spend. Spend from the DMA was made up of over 81% $101k+ HHI households. Miami was also influential at #2 in spend and #1 in visitation, and spend from the DMA was made up of over 50% $101k+ HHI households. ●June visitors were visiting our site 1-2 months ahead of their visits. Underlining the importance of having timely content on the website. ●Florida travelers represented 39% of visitors in June and 27% of overall spending for the month. The Florida resident continues to be an important and valuable traveler for the destination. ParadiseAdv.com 9.1.1.a Packet Pg. 174 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 6 1 2Social Media 9.1.1.a Packet Pg. 175 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com Organic Social | Facebook 62*Percentages based MOM comparison Page Reach Impressions Engagements Followers Leisure 197,692 2,488,358 (+29.2%)39,862 (+24.6%)46,805 (+0.7%) Sports 4,178 4,512 (+7.8%)173 (+21.8%)4,682 9.1.1.a Packet Pg. 176 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com Organic Social | Instagram 63*Percentages based MOM comparison Impressions Engagements Profile Actions Followers Net Follower Growth 617,356 (+748%)1,405 (+176.6)25 (-10.7%)15,123 +160 9.1.1.a Packet Pg. 177 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com Organic Social | Twitter 64*Percentages based MOM comparison Impressions Engagements Post Link Clicks Followers Net Follower Growth 6,300 (-12.7%) 228 (+39.9%)6 (-64.7%)10,219 +34 9.1.1.a Packet Pg. 178 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com Organic Social | LinkedIn 65*Percentages based MOM comparison Impressions Engagements Post Clicks Followers Net Follower Growth 1,222 (+11.7%)107 (+35.4%)32 (+52.4%)543 +15 9.1.1.a Packet Pg. 179 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 6 6 3Email 9.1.1.a Packet Pg. 180 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com67 Email | Consumer E-Scapes Topic:Water Activities Subject Line: Make a Splash in Paradise Most-Clicked Link:Learn More Visitor Guide Open Rate CTO RateRecipients 34.87%5.62%36,118 9.1.1.a Packet Pg. 181 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com Email | Meetings E-Scapes Subject Line: Reward your top producers in Paradise. Most-Clicked Link:Header Link Open Rate CTO RateRecipients 6.46%20.22%102,344 Subscriber List 5,122 recipients Paid List 97,222 recipients 68 9.1.1.a Packet Pg. 182 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com Email | Subscribers New subscribers are collected from ParadiseCoast.com, then manually imported and organized. Unsubscribes, Hard Bounces (inactive addresses), and Spam marks are automatically removed. Note:Most months we do not receive new sign-ups for the Meetings list. A negative net change is due to unsubscribes, spam marks, and hard bounces that are often due to deactivated email addresses when a subscriber leaves their company. Meetings List 5,258 Consumer List 36,437 Net Change (this month) -53 Net Change (this month) -175 69 9.1.1.a Packet Pg. 183 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 7 0 4Media Review 9.1.1.a Packet Pg. 184 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 71 Media | Performance Performance Highlights: ●Total Spend:$218,803 ●Total Impressions: 9,902,791 ●Total Clicks: 28,801 ●Overall CTR: 0.29% ●Overall VCR: 80.3% ( 7.8%) ●Top performers in Spring/Summer Campaign: ●In Display, two mobile vendors: ○MobileFuse, our Florida Residents campaign, with a .95% ○Kargo, our high impact mobile campaign, with a .55% ●In Video: Q1 Media with a 97.4% Industry Benchmarks: CTR: 0.08% VCR: 70% Other top performers: From our LGBTQ campaign ●MobileFuse with a .52% From our Weddings campaign ●Wedding Trade Desk with a 5.75% In June the Spring/Summer campaign was running with all elements, including the Florida Residents and Millennials initiatives. We also had the LGBTQ and Weddings running during the month. In-State Banner Creative is outperforming Out-of-State again in June. ●In-State CTR: 0.24% ●Out-of-State CTR: 0.14% 9.1.1.a Packet Pg. 185 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 72 Media | Creative Top Banner Creative Set across all Campaigns: ●In-State Boomers with a .28% ●Tied for second at a .27% are also both In-State creative: Culinary and LGBTQ Female Top Video Creative across all Campaigns: ●Finest Florida has to Offer at a 97.5% VCR 9.1.1.a Packet Pg. 186 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 73 Paid Search | Performance Google Paid Search -June 2022 Top Performing Ad ●Impressions: 70,057 ●Clicks: 4,446 ●Avg. CTR:6.23% ●Avg. CPC: $1.44 Campaigns in Market in May: Always On ●Meetings ●Weddings ●LGBTQ ●FL Residents Top Performing Campaigns: Meetings and Florida Residents 9.1.1.a Packet Pg. 187 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 74 Paid Search | Performance Breakdown Of PPC Campaign Performance Campaign Impressions Clicks CTR Avg. CPC Meetings 8,158 1881 10.80%$1.23 FL Residents 21,774 1,720 7.90%$1.29 LGBTQ 7,868 181 2.30%$1.88 Always On 26,249 1,367 5.21%$1.45 Weddings 6,007 297 4.94%$1.38 9.1.1.a Packet Pg. 188 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 75 Paid Social | Facebook/Instagram Performance 75 In the month of June, Always On and Weddings continued running, with Millennials and Florida Resident campaigns launching. Results:With an increase of budget for this month, we saw significant increases for impressions and post engagements, and saw a decrease for clicks which can be attributed to campaign objectives. ●Impressions: 1.7M ○58% increase ●Post Engagements: 512,303 ○35% increase ●Clicks: 8,034 ○25% decrease By campaign: ●Evergreen CTR: 0.85% ●Weddings CTR: 1.16% ●Millennials CTR: 0.12% ●Florida Resident CTR: 3.71% *Travel industry benchmark: 0.9% :15 There Is a Place 225,330 Post Engagements Planning Tips 3.83% CTR Top Performing Traffic Creative: Top Performing Engagement Creative: Campaign with highest CTR was Florida Residents Engagement 9.1.1.a Packet Pg. 189 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 7676 Paid Social | Pinterest Performance Top Performing Evergreen Creative: In the month of June, Evergreen Always On and Weddings campaigns continued running. With a slight increase of budget, we saw growth across all metrics. Results: ●Impressions: 543,127 ○19% increase ●Clicks: 11,411 ○64% increase ●Evergreen CTR: 1.37% ●Weddings CTR: 1.97% * Benchmark: 0.3% Top Performing Weddings Creative: 9.1.1.a Packet Pg. 190 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 7777 Paid Social | TikTok -UMAPs Top Performing Creative In the month of June, we launched the Millennials Awareness campaign on TikTok. Results: ●Impressions: 808,997 ●Clicks: 1,493 ●Reach: 438,419 ●CTR: 0.18% *Average benchmark is ~1% CTR, but we will watch for MoM performance. Next month, we’ll be able to compare data as this was our first TikTok campaign. Beach Overview 169,981 impressions 9.1.1.a Packet Pg. 191 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 7878 Paid Social | YouTube and Spotify -UMAPs (Millennials) Spotify Audio Ad YOUTUBE We are running a combination of :30 second skippable and :15 second non-skippable video aligned with millennial content interest and reaching them in positive environments. June Results: ●Spot Length(s): 15 & 30 seconds ●Total Impressions: 79,092 ●Total Clicks: 72 ●View-through Rate (for :30 ad): 8.84% SPOTIFY Music Ad Results: ●Spot Length(s): 15 & 30 seconds ●Impressions: 170,272 ●Unique Impressions: 139,536 ●Clicks: 351 Podcast Ad Results: ●Impressions: 48,364 ●Unique Impressions: 28,625 9.1.1.a Packet Pg. 192 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 79 Expedia | Economic Impact & Insights From those exposed to advertising on Expedia in June 2022: *Does not include Expedia results *Report as of 3/20/22 (End of the Winter Campaign) Expedia ran through the month of June, and showed the following results: ●The advertising directly drove 1,000 room nights and 733 vacation rental nights ●332 Airline Tickets were sold to those exposed to the advertising, at an average ticket price of $316 ●It generated $591,700 in gross bookings, for a 109.5 Return on Ad Spend 9.1.1.a Packet Pg. 193 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 80 Expedia | Economic Impact & Insights *Does not include Expedia results *Report as of 3/20/22 (End of the Winter Campaign) ●Top origin markets for airline tickets for May were again NYC (Newark), and NYC, but Boston moved up to third. ●Boston also moved to second in gross bookings ●Longest trip duration for those flying is still Detroit (moving from 6.2 to 8.9 days), with Philly now second at 7.1 days.) ●The top 5 markets in trip duration is June is 3.3 days longer than in May. 9.1.1.a Packet Pg. 194 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 81 Adara | Economic Impact & Insights NOTE: Hotel Revenue can show both Observed (direct partner data from those exposed to advertising) and Enriched Data, which uses IMPACT Plus methodology that takes Adara’s travel partner data and calculates it to include STR Census and Occupancy data to give a more complete market visibility. Observed Data (Observed revenue is up 50% from May) Enriched Data (Enriched data is up 93% from May) 9.1.1.a Packet Pg. 195 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 82 Adara | Economic Impact & Insights Hotel book to arrival has increased 14.5 days from May 9.1.1.a Packet Pg. 196 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 83 Adara | Economic Impact & Insights No major changes in flight feeders from May Biggest change here is Orlando moving up to 5th from 8th in May 9.1.1.a Packet Pg. 197 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 84 Top 5 Media Partners in Revenue Top 20 Media Partners in Search & Bookings Adara | Economic Impact & Insights 9.1.1.a Packet Pg. 198 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 8 5 5 FL Residents Campaign 9.1.1.a Packet Pg. 199 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com Executive Summary | June 2022 ●The state of Florida accounted for four of the top five and five of the top ten visitor markets last month.Miami/Ft. Lauderdale, Fort Myers/Naples, Tampa/St. Petersburg and Orlando/Daytona Beach/Melbourne all placed in the top five, while West Palm Beach ranked #6. NYC, Chicago and Boston led out-of-state visitation. ●Florida travelers represented 39% of visitors and 27% of overall spending in June. Residents continue to be an important and valuable traveler for the destination, especially during the summer months. ●Outdoor activities continue to be popular with visitors. Everglades National Park, Tiburon Golf Club, JW Marriott Marco Island and North Collier Regional Park led all POIs in visitation during the month. Waterside shops, Naples Beach and Vanderbilt built also placed in the top 10. ●In-State banners were the top performing creative sets in June. In-State Boomers, In-State Culinary and In-State LGBTQ Female all registered strong CTRs in the month. ●The bulk of June travelers visited the website 1-2 months out. Most website visitors were interested in logistics/planning and outdoor recreation-themed content. ●The Florida resident landing page lead all non-home page landing pages in page views. The top performing articles were “Discover Marco Island, Florida”, “Celebrities Find Their Own Paradise in Naples & Marco Island”, and “Laidback Luxury: Top Ways to Indulge in Naples & Marco Island”. 86 9.1.1.a Packet Pg. 200 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Spring/Summer Campaign | Reaching Residents 87 ParadiseAdv.com August W1 W2 W3 W4 July W1 W2 W3 W4 June W1 W2 W3 W4 May W1 W2 W3 W4W1W2W3W4 April Florida Resident Campaign (Display, Paid Search, Social, Email, Mobile, Promotion) Digital (Adara, Expedia, Kayak, Kargo, Video, Email) Print (Local Palate, Flamingo, Orlando Magazine) Streaming Audio/Broadcast (includes iHeart Florida Promotion) Native Content (Nativo, TravelZoo UMAP Campaign (Instagram, TikTok, Spotify, YouTube, Second Screen Targeting) Orlando Takeover Campaign (OOH, TV, Radio) ➡ ➡ ➡ ➡ ➡ 9.1.1.a Packet Pg. 201 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 88 FL Residents Campaign | In-State Display Banners 9.1.1.a Packet Pg. 202 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 89 FL Residents Campaign | Paid Social & Paid Search Facebook & Instagram 5/16 -8/28/2022 State of Florida-excludes panhandle Google Paid Search 5/16 -8/28/2022 State of Florida -excludes panhandle 9.1.1.a Packet Pg. 203 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 90 FL Residents Campaign | Orlando Takeover Billboards OOH Billboards 5/16 -7/27 ●Winter Park: N/O Fairbanks ●Altamonte: SR 436 ●Oviedo: Red Bug Rd ●Orange County: SR 528/Beachline ●Dr. Phillips: Sand Lake R 9.1.1.a Packet Pg. 204 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 91 FL Residents Campaign | Orlando Takeover Broadcast TV -WESH 5/16 -7/24 Orlando, FL Radio -WMGF-WMMO 5/16 -7/24 Orlando, FL 9.1.1.a Packet Pg. 205 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report ParadiseAdv.com 92 FL Residents Campaign | iHeart Radio Giveaway Emails, banners and radio 5/31 -8/01 Tampa/St. Pete, Miami/Ft Lauderdale, Jacksonville, Orlando, and West Palm Beach www.GetToParadise.com Dedicated Webpage Display Banners Emails 9.1.1.a Packet Pg. 206 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 2022THANK YOU 93 9.1.1.a Packet Pg. 207 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report PUBLIC RELATIONS REPORT Lou Hammond & Associates & CVB PR Team 9.1.1.a Packet Pg. 208 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report National Public Relations Update TDC Meeting Services conducted in June 2022 9.1.1.a Packet Pg. 209 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights LHG & CVB PR EFFORTS –June 2022 Media Impressions: 15,039,755 Media Value: $201,815 9.1.1.a Packet Pg. 210 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights 9.1.1.a Packet Pg. 211 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights 9.1.1.a Packet Pg. 212 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights 9.1.1.a Packet Pg. 213 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights 9.1.1.a Packet Pg. 214 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights 9.1.1.a Packet Pg. 215 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights 9.1.1.a Packet Pg. 216 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights 9.1.1.a Packet Pg. 217 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights 9.1.1.a Packet Pg. 218 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Highlights 9.1.1.a Packet Pg. 219 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Media Outreach ➢Major Pitch Points ➢Agency promoted the following topics: ➢Open-Air Fun for Summer on Florida's Paradise Coast ➢Fishing and Catch to Cook Experiences ➢Luxury Experiences in Naples ➢Best Cities to Travel this Summer ➢Agency drafted the following topics for inclusion in coverage opportunities and is tracking for coverage ➢Paradise Coast: Golf Capital of the World ➢Wildlife and Wilderness Adventures ➢Historic Cities 9.1.1.a Packet Pg. 220 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report PROJECTS ➢IPW Conference ➢Agency sent representative Leslie Knobloch to participate in the U.S. Travel Association’s IPW Conference in Orlando on June 4-8. The team has secured twenty media appointments on behalf of the destination and met with additional media throughout the event, gaining valuable insight in the travel industry and forging relationships to build enthusiasm for the destination. Agency is conducting ongoing follow up to secure visits and coverage on behalf of the destination ➢Vetting: Media Requests ➢Agency identified and made recommendations on hosting media/influencers by investigating their demographics, aesthetic, engagement, etc. to determine if it was going to provide value to the destination. ➢TikToker @itsnicolegunter –handled polite decline ➢Instagrammer Jessica Maple –handled polite decline ➢Blogger @onemillion places –provided recommendation on hosting blogger 9.1.1.a Packet Pg. 221 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Partner Communications ➢Partner Engagement ➢Through Hot Tip programming, requested information on seasonal story angles/ideas; collected responses which were added to shared document. ➢Destination Travel Analysis ➢Agency provided Client with key metrics and sentiment from Destination Analysts. ➢Partner Newsletter ➢Agency assisted in creation of June Newsletter and deployment to partners on June 21. 9.1.1.a Packet Pg. 222 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Looking Ahead ➢Pitching ➢Fishing and Catch to Cook Experiences ➢Luxury Experiences in Naples ➢Best Cities to Travel this Summer ➢Florida Road trips to Paradise Coast ➢Upcoming Coverage ➢Recommend –Family Travel Trend Report ➢Meetings Today –Florida supplement ➢Sports Planning Guide –Pickleball in Paradise Coast 9.1.1.a Packet Pg. 223 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report Thank you! Proud to be your Partner in Paradise! 9.1.1.a Packet Pg. 224 Attachment: Part 1 -Marketing Partner Report July 2022 (22810 : Marketing Partner Report 07/25/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.2.1 Item Summary: Marketing Partner Report Part 2 Meeting Date: 07/25/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/13/2022 10:57 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 07/13/2022 10:57 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/13/2022 10:58 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/13/2022 11:22 AM Tourism Paul Beirnes Director Completed 07/13/2022 11:27 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 07/13/2022 12:07 PM Office of Management and Budget Christopher Johnson OMB Completed 07/14/2022 2:26 PM County Attorney's Office Colleen Greene Attorney Review Completed 07/21/2022 10:59 AM Facilities Management Ed Finn OMB Reviewer Completed 07/21/2022 4:43 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 07/21/2022 4:50 PM Tourist Development Council Paul Beirnes Meeting Pending 07/25/2022 9:00 AM 9.2.1 Packet Pg. 225 MARKETING PARTNER REPORTS PART II 9.2.1.a Packet Pg. 226 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report TOURIST TAX COLLECTIONS Collier County Tax Collector 9.2.1.a Packet Pg. 227 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 228 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 229 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 230 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 231 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 232 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 233 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 234 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 235 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 236 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 237 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 238 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report WEB SITE ANALYTICS Miles Partners, Inc. 9.2.1.a Packet Pg. 239 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report ParadiseCoast.comMonthly Report June 2022 Naples, Marco Island & the Everglades CVB 9.2.1.a Packet Pg. 240 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 241 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 242 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 243 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 244 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Top States ●Florida 38,108 ●New York 19,726 ●Georgia 7,778 ●Illinois 5,575 ●Virginia 2,347 Top Metros ●New York, NY 20,239 ●Ft. Myers-Naples, FL 13,687 ●Miami-Ft. Lauderdale, FL 7,577 ●Atlanta, GA 7,344 ●Tampa-St. Petersburg, FL 6,340 9.2.1.a Packet Pg. 245 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 246 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Paradise Coast Sports Complex 9.2.1.a Packet Pg. 247 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report PARADISE COAST Paradise Coast Sports Complex (PCSC) July 2022 Report 9.2.1.a Packet Pg. 248 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report AGENDA Event Recap & Upcoming Events SEO Initiative Email/Social Media Update Awareness & Press PCSC 100 Days of Summer 9.2.1.a Packet Pg. 249 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report JUNE EVENT HIGHLIGHTS NEW •Collier County Economic Development Day •CCPS Principal's Celebration CONTINUING •Rugby, Soccer, Alpha Challenge JULY/AUGUST EVENTS NEW •Collier Summer Internship Celebration •Burn Boot Camp at The Factory CONTINUING •Rugby, Football, Soccer, Alpha Challenge 9.2.1.a Packet Pg. 250 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report ONGOING EVENTS •The Cove Beer & Wine Bar's Sunset Saturdays and Food Truck Visits •The Factory Run Club •Free Factory Tuesdays •SWFL Skate Club 9.2.1.a Packet Pg. 251 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report SEO INITIATIVE June 2022 All Traffic 4,925 Direct Traffic 1,156 New Users 3,661 Page Views 13,903 9.2.1.a Packet Pg. 252 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report SEO INITIATIVE Visitors to the site are interested in PCSC and finding relevant content TOP TRAFFIC SOURCES Organic Search New sessions and new visitors Direct Search Pages per session and session duration Referral traffic % New sessions, pages per session and average session duration 9.2.1.a Packet Pg. 253 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report EMAIL UPDATE Percentage of new sessions as a click-through from email are up 75% 9.2.1.a Packet Pg. 254 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report SOCIAL MEDIA UPDATE TWITTER SESSIONS UP OVER 500% TOP SOCIAL REFERRALS 1. Facebook Pages per session up 4% 2. Twitter Sessions up over 500%, page views up 370% and session duration up over 40% 3. Instagram 4. Linkedin Pages per session up 44% 9.2.1.a Packet Pg. 255 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report SOCIAL MEDIA UPDATE TWITTER@PCSCNaples By calling out athletes who are coming for Top Gun, PCSC had a burst of exposure! 58K+ Impressions 9.2.1.a Packet Pg. 256 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report SOCIAL MEDIA UPDATE June 2022 People 130,373 Reached (+17%) Page Visits 1,038 (-18%) Page Likes Total 6,519 New Likes/Follows 69 +1% Facebook@PCSCNaples 9.2.1.a Packet Pg. 257 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Press Releases FBU Top Gun Event Coming to PCSC in July (playparadisecoast.com) WolfStock Returns to PCSC in November 2022 (playparadisecoast.com) Trilogy Lacrosse Returns as Exclusive Spring Break Lacrosse Provider in 2022 (playparadisecoast.com) Florida Weekly WolfStock BrewFest and Concert set for Nov. 12 Naples Daily News 75-Plus Things To Do In June Letters To The Editor Gulfshore Business Economic Development Event Showcases Business Opportunities in Collier County NBC-2 Copperheads Rugby Continuing to Grow in SWFL and Internationally WINK TV Learn about solar energy at FPL website Free Press AWARENESS 9.2.1.a Packet Pg. 258 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 100 DAYS OF SUMMER CAMPAIGN Goals Brand Awareness Tactics •Radio Spots (Produced and Airing) •Digital Promotions (Ongoing) •Direct Mail (Slated for September) •Paid Social (Ongoing) •Grassroots Community Efforts (Ongoing) THANK YOU! 9.2.1.a Packet Pg. 259 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Collier County Museums Visitation Reports 9.2.1.a Packet Pg. 260 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 261 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report And Then There Were Five First archive building opens on courthouse grounds, courtesy of the Collier County Historical Society 1976 Relocated and expanded Collier Museum opens to the public, courtesy of the Friends of the Collier County Museum 1987 Museum of the Everglades opens to the public, courtesy of the Everglades Women’s Club/Friends of the Museum of the Everglades 1998 Roberts Ranch opens to the public, courtesy of the family of Robert Roberts 2003 Naples Depot Museum opens to the public, courtesy of Southwest Heritage, Inc. 2006 Marco Island Historical Museum opens to the public, courtesy of the Marco Island Historical Society 2010 9.2.1.a Packet Pg. 262 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Collier County Museums Scope of Responsibility •Five museum locations (and one cemetery) •Open to the public five days a week •Operating in four local jurisdictions •Three locations on the National Register •Two locations designated locally significant •19 historic buildings •13 historic structures •12+ non-historic buildings and structures •>21 acres of land •Permanent exhibits •Temporary exhibitions •Programs, lectures, and special events •Collection and archive of tens of thousands of artifacts •93,909 visitors in 2019 9.2.1.a Packet Pg. 263 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report What Museums Contribute to the Community Quality of LifeMuseum are place makers Economic ImpactMuseums are economic engines Learning & EducationMuseums amplify and illuminate formal learning Public TrustMuseums are a trusted source of accurate info 9.2.1.a Packet Pg. 264 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Mission, Vision, and Values The mission of the Collier County Museum Division is to engage residents and visitors in appreciation and understanding of our communities’ unique heritage and cultural development. The vision of the Collier County Museum Division is to be the respected and sought-after authority for Collier County history, and for our locations and events to be must-do attractions for all resident and visitors. By taking the AAM Pledge of Excellence, the Collier County Museum Division pledges that, in fulfillment of its educational mission, it will strive to operate according to national standards and best practices to the best of its abilities and in accordance with its resources. 9.2.1.a Packet Pg. 265 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Strategic Plan Grow and diversify our audience Refine the stories we tell Diversify our revenue streams Foster a collaborative team 9.2.1.a Packet Pg. 266 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Budd Tavern Car Interactive Exhibit 9.2.1.a Packet Pg. 267 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 1909 Caboose Restoration 9.2.1.a Packet Pg. 268 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Roberts Home Restoration 9.2.1.a Packet Pg. 269 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Roberts Ranch Food Forest 9.2.1.a Packet Pg. 270 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Rosemary Cemetery Plots W and N Acquisition 9.2.1.a Packet Pg. 271 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Mar-Good Cottages Restoration 9.2.1.a Packet Pg. 272 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Roberts Ranch Small Structures •Well •Tractor barn •Smokehouse •Pump House •Privy •Maid’s House •Summer Kitchen •Horse Ramp •Horse Barn •Garage •Visitor Center •Cane Grinder •Cane Boiler 9.2.1.a Packet Pg. 273 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Museum at Government Center Small Structures •Craighead Laboratory •Swamp Buggy Garage •Huntoon Gallery •Naples Cottage •Rogers Art Studio 9.2.1.a Packet Pg. 274 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Black History Baggage Car Naples’s first permanent site to teach and document the history of African Americans’ contributions to Collier County 9.2.1.a Packet Pg. 275 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report Marco Island Historical Museum Lobby Completion 9.2.1.a Packet Pg. 276 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 1929 Harley Davidson JD Acquisition 9.2.1.a Packet Pg. 277 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report THANK YOU Questions? 9.2.1.a Packet Pg. 278 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 9.2.1.a Packet Pg. 279 Attachment: Part 2 - Marketing Partner Report July 2022 (22812 : Marketing Partner Report 07/25/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.1 Item Summary: Tourism Staff Reports Meeting Date: 07/25/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/13/2022 11:19 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 07/13/2022 11:19 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/13/2022 11:20 AM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 07/13/2022 11:24 AM Tourism Paul Beirnes Director Completed 07/13/2022 11:26 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 07/13/2022 12:15 PM Office of Management and Budget Christopher Johnson OMB Completed 07/14/2022 2:25 PM County Attorney's Office Colleen Greene Attorney Review Completed 07/21/2022 10:56 AM Facilities Management Ed Finn OMB Reviewer Completed 07/21/2022 4:42 PM County Manager's Office Geoffrey Willig Deputy County Manager Completed 07/21/2022 4:50 PM Tourist Development Council Paul Beirnes Meeting Pending 07/25/2022 9:00 AM 11.1 Packet Pg. 280 Paul Beirnes DIRECTOR ACTIVITIES – June 1-30, 2022 TASK 2022 Strategic Planning Projects 32 Collateral Development 28 Staff Planning & Development 34 New Projects 11 Current and Upcoming Significant Strategic Initiatives Travel Sentiment: The team remain extremely vigilant regarding travel sentiment and the impact of gas prices, inflation, flight cancellations / delays, recession fears and other direct and indirect impact on consumer confidence relating to summer visitation. The destination has increased the concentration of marketing within the SE drive markets and particularly targeting Florida residents. International Travel: Following the learnings acquired at last month’s IPW conference, the industry remains bullish on the strength of International visitation in the Fall of 2022 and the Winter of 2023. By the time the borders opened up in November 2021, domestic travel bookings drove ADR upwards to record levels while absorbing much of the occupancy for the winter season. As a result, 2022 has witnessed a slow rebound to the International travel. Overseas sentiment and pent up demand remains strong and with the normalization of rates, it is expected that international travel should perform strong in the upward quarters even if domestic travel loses momentum. Destinations International – Destination Marketing Accreditation Program: After an extensive one-year process, the Naples, Marco Island & The Everglades received the re-accreditation within The Destination Marketing Accreditation Program (DMAP). Destinations International is an independent global accreditation body and a leader in defining quality and performance issues in destination management. Accreditation standards cover a wide variety of competencies including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research and market intelligence, innovation, stakeholder relationships and advocacy. Achieving DMAP accreditation positions the organization as a valued and respected leader. It also communicates to the travel and tourism community that our organization has attained a significant measure of excellence and is a testament to the professionalism and effectiveness of the organization. Budget & Planning: The FY’23 Strategic Marketing Plan is in development with a July 27th Partner planning meeting taking place. County Sports operations and Marketing: On July 12th a presentation was made to the BCC at the request of the County Manager’s office to create a senior Director of Sports Tourism Role within the structure of the CVB in order to provide operational, sales and marketing overview to the sports complex. Monthly Activities Trade Shows / Tourism Industry Conferences • Attended the 2022 IPW Trade Conference which was attended by over 4,800 global travel execs from over 60 countries were in attendance. Over 150 meetings took place with international travel buyers as well as 30 interviews with international journalists 11.1.a Packet Pg. 281 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Tourism Industry & Intra-Division Meetings •Met with the owners of the upcoming Seafair Yacht what will begin operations in the late Fall 2022 based out of City Dock •Met with a writer of Global Traveler Magazine regarding ways to integrate Florida’s Paradise Coast into content consideration •Presented a speech to the Marco Island Realtors Association and a group of 50 to discuss and present the impact and importance of tourism on the community •Attend monthly Florida Restaurant and Lodging board meeting •Host planning meeting with German trade representative Diamonde •Host planning meeting with UK trade representative Ommac Staffing / Development •Welcomed the arrival of Melissa Santana to the CVB team as a Keystaff administrative assistant supporting the entire team •Continued to develop presentations and organizational structure efforts to advance the development of staffing plans associated with the Deputy Director of Sports Tourism role in sync with County Manager’s office •Administer, review, provide feedback and approve division Controls •Conduct weekly scheduled one on one meetings with each of 9 current staff reports •Conducted assigned / required Collier University training •Bi-weekly meetings with Deputy County Managers Dan Rodriguez Strategic Implementation •Conducted a series of meetings and workshops relating to the fiscal year 2023 strategic marketing plan and segment intake process •Met with the provider of a new Travel Agency training platform to review strategic elements •Assisted with the development of a Continuity of Operations Plan for the CVB •Partnered with leadership of the Sports Complex to pursue and negotiate a major December 2023 sporting event at the Sports Complex •Extensive review of creative relating to Spring/Summer media campaign Marketing / Public Relations/Communications / Sales •Conducted an in-depth interview segment with Naples Daily News (Laura Layden) •Conducted 2 interviews with CBS affiliate WINK news regarding current tourism pace •June marked the return of Sandra Rios as the Manager of PR & Communications at the CVB •Extensive involvement regarding the continued development of the Hispanic Arts event in FY23 and the execution of the Grants program •Conducted the selection process and subsequent paperwork relating to the RFP search for the International Trade services agencies relating to Germany and the UK. (end of contract term Oct 1, 2022) •Bi- weekly PR agency meeting •Monthly Paradise Advertising agency meeting •Strategic guidance on all meeting and leisure email blasts 11.1.a Packet Pg. 282 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) • Provide team with regular data insight and market intelligence Collateral development • Started the process to create the 2023 Visitors Guide • Reviewed the creative assets secured within a recent photo and video shoot that included the capture of 5th Ave / 3rd St, Pier, beach, Marco Island and Cape Romano • Provided ongoing review, direction, proofing and approval of all division collateral and communications 11.1.a Packet Pg. 283 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Arts and Culture John Melleky – Arts and Culture Manager 6/01/2022-6/30/2022 TDT GRANTS AND OTHER GRANT PROGRAMS • Collected and tracked signed grant applications and requests for Certificates of Insurance for the organizations. • Completed packet of the Executive Summary grant awards, contracts, and insurance information for BCC approval for June 28 on the grant awards. • Completed Executive Summaries for the June 28 BCC meeting on the Museum grant criteria changes and second round of TDT grants approved by the TDC. The Museum grant criteria changes Executive Summary was pulled on June 27 and therefore the rollout described in that Executive Summary did not take place. It is estimated that the second round of grants will open on July 15. • Worked with PR to send out a press release on grant awards. • Met with Downs and St. Germain to develop surveys for the grant organizations so we can easily track the data obtained from granted activities. • Completed the scope RFQ document and sent it to possible vendors to automate the TDT Grant process. Met with vendors as some wanted clarifications on the RFQ. Meetings were held with organizations on their grant reporting and the second phase of the grant process. DATE ORGANIZATION 06/02/22 Naples Art District 06/03/22 Gulfshore Playhouse 06/07/22 Naples Opera 06/09/22 Marco Island Center for the Arts PUBLIC ART COMMITTEE • Compiled board materials, send out board packet, and held the monthly committee meeting on June 15. • Drafted minutes from the June 2022 Public Art Committee meeting. • Began compiling and researching information on examples of public art, public art policies and procedures, and mural policies. • Met with Debrah Forester with the CRA to develop ways to include the Public Art Committee in upcoming Bayshore upgrades and activities. HISPANIC ART FESTIVAL 11.1.a Packet Pg. 284 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) • Sent out forms to collect detailed information on possible events from the organizations that want to participate and are planning Hispanic Arts and Cultural events. Updated the information and created a master calendar of events. • Held two focus group meetings to discuss possible names and worked with the marketing firm to develop the name and logo. COLLIER COUNTY 100TH CELEBRATION • Meeting to start again in June depending on direction decided by the County. • Attended a meeting on June 22 to kickoff the process with various other departments, including Parks, Libraries, and Museums. AMERICANS FOR THE ARTS – ARTS AND ECONOMIC PROSPERITY DATA COLLECTION • Met with Laura Burns to understand the data collection project and what is needed from the arts organizations. • A total of 800 surveys are needed from individuals attending arts functions and events between now and March 2023. • Created a form to collect information from arts organizations to manage the project. OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Meetings were held with various arts and culture organizations to provide an introduction and determine how the new Arts and Culture initiative can help their organization. DATE ORGANIZATION 06/01/22 Artis—Naples – discuss Marketing and Communications 06/01/22 Friends of Fakahatchee Strand Preserve State Park 06/08/22 Leadership Collier – discuss Arts Day 06/09/22 Naples Historical Society 06/15/22 MauRich Productions- outdoor Arts Fairs 06/28/22 Marco Island Historical Society 11.1.a Packet Pg. 285 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) UPCOMING STRATEGIC INITIATIVES • Open and implement the second round of TDT Grants- now estimated to be July 15 – Aug 31. • Develop new grant processes for the TDT grants. • Creating a workshop on surveys for TDT grant recipients, along with options for new organizations to ask questions as they implement the FY2022-2023 activities. • Finalize branding and develop a rollout for the Hispanic Art Festival. • Implement data collection for the Arts and Economic Prosperity survey and work with the United Arts Council to help with implementation and data collection. 11.1.a Packet Pg. 286 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) GROUP MEETING SALES REPORT Lisa Chamberlain, CMP – Group Sales Manager Reporting Period: June 1 – 30, 2022 2021 2022 Number of Meeting Planner Contacts 140 in 2021 63 (vs. 55 in Apr; 51 in Mar; 97 in Feb; 103 in Jan; 84 in Dec / 74 in Nov) Number of RFP leads sent to hotel partners 38 leads sent $11,458,702 estimated economic impact 15 leads in 2020 (Slowed down due to Coronavirus 19) 46 leads sent (vs. 31 leads sent in May; 58 in Apr; 44 in March; 52 in Feb; 86 leads sent in Jan; 73 in Dec; 62 in Nov and 60 in Oct) 29,969 potential room nights (vs. 17,960 in May; 30,848 in Apr; 27,576 in March; 25,719 in Feb; 51,754 in Jan; 21,437 in Dec; 24,681 in Nov) $16,788,741 Estimated Economic Impact (vs. $6,797,942 in May; $19,267,376 in Apr; $17,341,053 EEI in Mar; $18,531,906 in Feb; $33,833,940 in Jan; $18,859,585.16 in Dec; $35,562,763.05 EEI in Nov) Number of Groups booked 1 groups booked vs (1 booked in 2021; 0 booked in 2020; 20 groups cancelled and 15 turned lost due to CV19) 4 groups booked (vs. 7 in May; 7 in Apr; 3 in Mar; 2 in Feb; 5 in Jan; 3 in Dec; 6 in Nov; 1 in Oct) Total Room Nights/Econ. Impact for Period booked $330,332 direct spending EI; 276 total room nights booked $2,387,999 direct spending EI; 4262 TRN in May June; (vs $4,638,164 direct spending EI, 8,848 TRN in May: (vs $2,116, 617 direct spending EI, 4,154 TRN in Apr; $222,333 direct spending EI, 1093 TRN in March; $79,791 direct spending EI; 244 TRN in February; $348,085 direct spending EI; 713 total room nights booked in January; $441,239 direct spending EI; 581 total room nights booked in Dec; $1,409,708 EI; 3000 TRN in Nov) Number of RFP Enhancement (RFPE) Requests 1 (vs. 0 in 2020) 4 For June (vs 4 for May; 4 for Apr; 2 for Mar; 3 for Feb; 0 for January; 0 in December; 3 in November) - Sphere 1 2026; May 2026; 635 peak; 2400 TRN - Sphere 1 2029; May 2029; 635 peak; 2400 TRN - ADP Nov/Dec 2023; 1024 peak; TRN 3332 -Sapiens Summit; Sept 2024; 372 peak: TRN 1275 Resort 11.1.a Packet Pg. 287 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Number of RFPE’s to Contract 0 (vs. 1 in pending rebook in 2020) 4 NORA 2022 Nati’l Oil Recyclers Assn Naples Grande Globe Life JW Marriott Docker Naples Grande Enzyme Mechanisms Conf Naples Grande (vs. 2 for May; 1 for April; 0 for March; 0 for February; 0 for January; 0 in December; 1 in November) Client Site Visits & FAM’S 0 (vs 1 Chemstation site for Nov 21 (vs. 0 - all sites cancelled in 2020) 0 NEC Univerge Blue Partner Summit Oct 2022 LaPlaya & JW Marriott; (vs. 0 in May; 0 in Apr; 5 in March; 1 in February; 2 in January) Hotel Partner Site Visits 1 (vs 6 in 2020 - 5 hotel/one DMC) 7 (vs. 3 in May; 0 in Apr; 1 in Mar; 1 in Feb; 1 in Jan) Number of Shows Attended 4 shows in 2021: IRF; MPI Board Retreat; Prevue Meetings’ Innovate Summit; FSAE Annual 2021 (vs. 0 shows in 2020? No shows this month • Joined the CVB team on February 1, 2021 EVENTS ATTENDED Hotel & Hospitality Industry networking event SALES ACTIVITIES Sponsored a June Webinar through Prevue Meetings resulting in numerous leads Approved and finalized with Paradise Advertising the Vision Video produced for Northstar Meetings, which will be featured in an upcoming webinar targeting the group meetings market. Barb Quigley attended Destination Celebration in Columbus OH, and met with 31 planners at this networking event, where we highlighted the benefits of meeting in our beautiful destination. We also attended Prestige Global Event May 12th in Chicago, and met with 31 Prestige clients. Our Midwest representative attended Connect Luxury / Incentive Marketplace May 22-24 in Puerto Rico, which had over 1500 total attendance and 41 quality one on one appointments. Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. Coordinator position has remained vacant since February; processing of leads has been hindered a bit. RFPs. 46 leads this month (vs. 31 leads in May; 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 6/3: Breakfast with Maureen Sallustio and Luis Sanchez, Area Managers for High Gate Hotels, representing Hampton Inn Central on Tamiami Trail • 6/3: Phone appt Lynn Hawkins with BishopMcCaqnn re: Wilbur Ellis group Dec 8-11, 2022 11.1.a Packet Pg. 288 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) • 6/3: Terri Tonkin w/ Prevue Meetings re: webinar and resulting leads • 6/3: Katie Williams and Sandy Diamond re: lead for Chubb Classic 2023 • 6/6: Liz Akey from EMA Marketing Ltd in Canada re: incentive market • 6/6: Paul Diteridge re: Chubb Classic accommodations • 6/6: Julie Swan re: ConferenceDirect 2022 Marketing • 6/7: Midwest Market rep call • 6/7: Phone appt with Rebecca Bucher re: NEC Univerge Blue Partner Summit Oct 2022 • 6/7: MPI WEC Service estimate from Synergy Connect for upcoming conference • 6/7: Katie Adams with Globalworks events re: REVS Institute visit for NEC site • 6/8: Cyndy Murrieta w/ Paradise re: FSAE Listing • 6/8: Traci Hopkins Long & Foster Real Estate re: fall lead • 6/8: Candidate Interview Belen Molina • 6/8: Met client Katie Nunn – Mighty Distributing System welcome at JW Marriott Marco • 6/9 Processed payment for Florida Club Management Association RFPE Funds June 2022 • 6/9: PRESENTATION to Youth Leadership Collier County Commerce, Arts & Tourism Day at The Ritz-Carlton Golf • 6/10: Paradise Advertising Strategic Planning for FY 23 Marketing Plan • 6/10: Yaakov Giniger Re: Project Inspire December 2022 opportunity • 6/10: Project Inspire Dec 2022 – lead opportunity update – no hotels bid; no availability • 6/13: Strategic Meeting Tourism & Procurement over at the County to discuss future contracts? • 6/14: Cvent Hospitality User Summit – on line • 6/15: Brien Arione HPN Global re: sponsorship opportunity • 6/15 SITE VISIT for NEC Univerge Blue Partner Summit with Brenda Barrett LaPlaya & JW Marriott • 6/16: Registered for upcoming FSAE Annual Conference in Tampa July 19-22 • 6/16: working on Contract Renewal for Tourism Representation for the Midwest • 6/16: Hospitality Networking Event • 6/17: The Cvent Source: Group Business Insights June 2022 • 6/21: FY23 Planning Session with Paradise Advertising • 6/21: IMEX details with Steven Bonda from Visit Florida • 6/21: Jeff Berger re: NAFER 2025 site visit – July 6th – The Ritz-Carlton Beach Resort Jacques Brial • 6/22: Paradise Advertising re: target markets for upcoming e-scapes • 6/22: Seafair Naples Mega Yacht presentation in the office • 6/22: FSAE Annual Conference - VIP Committee Conference Call • 6/22: Candidate interview Melissa Santana • 6/23: Sue Rugala w/ JW Marriott & Bill Finklea re: AdventHealth Physician Well-Being & Engagement Oct 2023 & 24 • 6/23: Tourism International Representation committee-final ranking for German Market • 6/23: United Arts Council networking event 5pm • 6/24: JW Marriott re: RFPE for ADP for Nov 2023 • 6/24: Midwest Market rep call • 6/27: Rachel with JW Marriott re: upcoming NAFER 2025 site visit • 6/27: RFPE for Sphere 1 for 2026 & 2029 – Kathy Sherrard with JW Marriott • 6/27: Heather Armstrong re: Recycle Florida Today 2024 / 2025 Annual Conf & Exhibition 11.1.a Packet Pg. 289 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) • 6/27: UND Alumni Association Foundation Board Advance 2024 • 6/27: Processing FLCMAA RFPE Payment to JW Marriott • 6/28: Onboarding planning & Schedule for new hire • 6/28: Processing payment for Mighty Distributing System RFPE JW Marriott • 6/29: Onboarding / training for new hire Melissa Santana • 6/29: Lengthy call with Heather Cain to discuss upcoming FMI Programs and overflow needs – planning visit 9/29 • 6/29: Sapiens Summit 2024 RFPE request JW Marriott • 6/30: Karen Kelega, AWHONN Florida Conference Chair re: AWHONN at Naples Grande July 2022 • 6/30: Final Site Visit Itinerary for NAFER 2025 and coordination of site visit OBSERVATIONS/TRENDS The May 2022 STR Report (Smith Travel) indicates our destination has the largest occupancy percentage of GROUP business within our competitive set, and more importantly, the highest RevPAR. This supports our findings from recent interactions with clients and hotel partners, that the group meetings segment has remained resilient. We are still seeing optimism from meeting professionals who continue to source and book short term. Some organizations are a bit reluctant to book too far into the future, however, planners understand the need to secure future dates while there is availability. We will continue to monitor how they navigate the current economic conditions, flight interruptions, supply chain issues and lingering Covid concerns. Northstar Meetings Group just released the latest report from event-data provider Knowland, indicating meetings volume in the US is up 17% from May to June. The full article is below: Meetings Volume Continues Steady Climb | Northstar Meetings Group The CVB sponsored and attended the IEEE/PCMA event in Chicago on June 1st and attended the IRF’s 2022 Education Invitational in early June, which focuses on the incentive/luxury market. Connections with key industry decision makers were made at both events. UPCOMING STRATEGIC INITIATIVES Preparation for our upcoming Strategic Planning/Partner meeting in July… to be conducted with Paradise Advertising team. Continue to work with Paradise Advertising on social media content for LinkedIn posts and educational content. Developing a new email template for the e-scapes monthly email campaign. Working with Maura Zhang and Barbara re: Midwest newsletter content. The CVB will be attending the Florida Society of Association Executives’ Annual Conference in Tampa in July as well as the Small & Boutique Meetings event in Greenville, SC this month to stay top of mind with small meetings market decision makers. The CVB will also participate in several events in the Chicago area this summer, including the Destination Reps’ TopGolf client event, and a SITE Chicago Cubs event. 11.1.a Packet Pg. 290 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) 11.1.a Packet Pg. 291 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) 6/15: Site Visit with Brenda Barrett, Sr. Sales Operations Program Manager with NEC Corporation of America at JW Marriott Marco Island 11.1.a Packet Pg. 292 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) GROUP MEETING SALES REPORT Synergy-Connect Midwest Reps JUNE 2022 2021 2022 Number of Meeting Planner Contacts 160 192 Number of RFP leads sent 17 16 Number of Groups booked 2 2 Total Room Nights/Econ. Impact for Period booked 376 RN/ $86,059.14 Room Revenue 249 RN / $64,112.07 Room Revenue Number of RFP Enhancement (RFPE) Requests Number of RFP’s to Contract Site Visits & FAMS Number of Shows Attended RFPs Event Name Organization Contact State Event Date Total Room Nights TD SYNNEX President’s Club May 2023 NHS Global Events Bryan Ganek IL May 1-8, 2023 1065 ENHERTU National Meeting Maritz/Astrazeneca Ilyssa Swenor MO November 4-11, 2022 618 2023 Industrial Scientific Conference Helmsbriscoe Kathy Kempton OH March 19-24, 2023 522 Sherwin Williams, 2024 COE BI Worldwide Debra Deneen MN March 3-11, 2024 588 Bankers Life and Casualty Annual Sales Convention Helmsbriscoe Amelia Roper IL March 15-25, 2022 2019 MHEDA Summer EC Meeting Definite JW Marriott Helmsbriscoe Amelia Roper IL July 23-26, 2023 39 Love’s 2023 Leadership Conference Definite Ritz-Carlton Naples Helmsbriscoe Lori Bolton KS January 29- February 1, 2023 210 2023 MICA Winter Board Meeting Helmsbriscoe Tanya Baker OH January 25-29, 2023 120 Sysmex 2023 National Sales Meeting Helmsbriscoe Mary Medcraft MN January 21-27, 2023 491 2023 SH CALA Kick Off Meeting Helmsbriscoe Abbott Kim Gillespie Jaimie Mattes MN January 30- February 4, 2023 400 11.1.a Packet Pg. 293 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Toyota MFG Eastern Region One10 Sarah Reichert OH January 30- February 5, 2023 66 2023 Pure Haven Leadership Conference Helmsbriscoe Bethany Donatelli OH February 28- March 5, 2023 231 BCI 2024 Convention – Power Mart Expo SmithBucklin Shannon Cavanaugh IL April 25-May 4/2024 1905 IBA & OBL Annual Conference 2024 Helmsbriscoe Jennifer Romine IL June 17-22, 2024 1138 ZS 2023 Global Principal’s Meeting Conferencedirect Jim Murdock TX July 29-August 6, 2023 2480 Turf Holdings/ Weed Man 2023 Convention Helmsbriscoe Paul Flynn WI December 2-10, 2023 636 Elanco Livestock Legends 2023 Incentive BI Worldwide Shay Farmer MN April 9-16, 2023 82 Midwest Top Producer Trip Meetings-Incentives Worldwide Gail Sullivan WI 2/22-26/2022 110 PROSPECTING and OTHER ACTIVITIES ● Reached out by phone and/or email to all new leads in June ● Reached out by phone and/or email to December to tentative accounts ● Reached out by phone and/or email to Definite Accounts ● Reached out to clients for Top Golf Event in August – Bryan Ganek and Sarah Veldhuis from NHS Global Events will be our guest. 45 Destination Reps Clients are expected t o Attend. ● Prospecting calls to potential clients who may not use CVENT to be sure we are on their supplier directory. ● Linkedin Post that highlighted representation of CVB had 3800 impressions. ● Barb attended PCMA Greater Midwest/IEEE Education program as Ev ent Sponsor in Chicago - June 1 ● Maura attended The Incentive Research Foundation Annual event June 1 - 4 in Punta Cana with approximately 1500 of the top incentive meeting executives and suppliers LOOKING AHEAD ● July 14, 2022 – Destination Reps Top Golf Event, Schaumburg, IL BQ attending ● August 19, 2022 -SITE Cubs Rooftop Event ● August 24th, 2022 GPS Events Chicago – BQ attending ● September 7, 2022, Destination Celebration Minneapolis, BQ attending ● September 15, 2022, PCMA Greater Midwest Educational Program, BQ attending ● October 6, 2022, Destination Celebration Indianapolis, BQ attending ● October 10-13, 2022, IMEX 2022 - BQ attending ● November, 2022 – PCMA Greater Midwest “Bowl-A-Thon”, BQ attending ● November, 2022 - MPI Chicago Area Chapter Signature Luncheon ● November 30-December 1, 2022 -Association Forum Holiday Showcase ● January 9-12, 2023 PCMA Convening Leaders - Las Vegas (Pending Approval) 11.1.a Packet Pg. 294 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) PERIOD AT A GLANCE 2020 2022 Number of Travel Agent & Tour Ops Contacts 256 17 Number of FAM’s/Site Visits 1 0 Tradeshows 1 1 Number of RFP’s Definite Number of Leads Sent 0 10 2 with EIC OF $59,870.00 Potential $326,847.16 Number of RFP’s Sent June 0 10 sent with EIC $326,847.16 Specialty Markets Michelle Pirre - Sales Assistant 6/1/2022-6/30/2022 Meetings & Events: June 2, 2022 - Meet Aviareps Joyce Cordeiro from Brazil and Lorena Pereda from Mexico, meet and greet. June 2, 2022 - Zoom Pre-Naples Pride Fest meeting with Ryan Macdonald VP of Rev Management Palm Holdings, Yosie Crespo Regional Manager Holiday Inn Express and Cori Craciun, President of Naples Pride. Discussion on rooms booked, ticket sales and whether or not to have the festival due to tropical storm. June 8, 2022 - Meeting with Steven Sendor, owner of Sophisticated Weddings, Sandra Rios, CVB PR Manager, Cyndy Marietta Paradise Adv, Nicole McQuillen Paradise adv. Discussion to be a possible title sponsorship at an event during New York Bridal Fashion Week. June 10, 2022 - Post Pride Zoom with Ryan Macdonald VP of Rev Management Palm Holdings, Yosie Crespo Regional Manager Holiday Inn Express and Cori Craciun, President of Naples Pride. Discussion on rooms booked, ticket sales for pool party and plans for rescheduled events. June 13, 2022 - Strategic Meeting with Purchasing to review county procedures for upcoming fiscal. June 17, 20222 - Zoom with Eric Lutey with Family Travel Association. Meeting to discuss the CVB possibly joining the association. June 21, 2022 - Collier County Hurricane - Exercise various exercises in hurricane preparedness. June 23, 2022 - IGLTAgo! Virtual meeting through Brand USA to meet with 17 travel agents and planners in the LGBTQ Market. June 22, 2022 - Strategic Meeting with Paradise Advertising to go over Destination Weddings and LGBTQ FY2023 Marketing planning. June 23, 2022 - Naples Pride Business Alliance Meeting at the Naples Pride Center. 25 attendees in various different businesses throughout the destination. Networking event. June 24, 2022 - Zoom with Paul Biernes and Cyndy Marietta to discuss Sophisticated weddings fiscal challenges to be a sponsor at the NYB Week event. 11.1.a Packet Pg. 295 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) LGBTQ Paradise Coast was a silver sponsor of the St Pete Pride Festival in June. The CVB had spaces at both the Pride Parade on Saturday June 25th as well as The Street Carnival on June 26th. The Naples Pride team also attended with us, and together we spoke with over 2K attendees regarding things to do in the destination, Naples Pride Fest, the host hotel, and much more. For LGBTQ Leisure travel this is the best way to reach LGBTQ and their allies. It is estimated that over 300K people attended these events in St Pete on the last weekend of Pride Month. Even though Naples Pride Fest was postponed until July 9th, the pre and post events for the festival still took place on the weekend of June 4th. The Pool Party at the Holiday Inn Express was a great success with over 150 attendees and produced 27 room nights for the host hotel. We are looking forward to sponsoring the Naples Pride Fest on July 9th in Cambier Park along with several local attraction partners as we hst the Family Fun Zone at the event. The CVB attended a virtual event in June, IGLTAgo! Created by Brand USA and IGLTA. We were scheduled to meet with 17 LGBTQ travel agents and planners for 13-minute appointments Destination Weddings: Plans are under way at the CVB as we organize a NYC Sales Mission for the Destination Weddings Market! In conjunction with Sophisticated Weddings, Kleinfeld’s and Pnina Tornai, top bridal gown designer at Kleinfeld’s, taking place during NYC Bridal Fashion Week at the Capitale in New York City. Networking opportunities with 125 top wedding and event planners from NYC, along with their top affluential clients will be available. We will host The Paradise Lounge available at the event, and a VIP Pre Party which we will host for event planners with business for Florida. This event will have overlapping exposure for the destination with both PR and Sales Components for both Group Meetings, and Destination Weddings. Small Meetings Market We have seen a definite slight drop in the amount of RFP’s coming in to the CVB for small meetings at the moment, however, we still received 10 small meetings leads this month with the potential of $326,847.16 EIC and have 13 pending received this year. We are looking forward to NorthStar’s Small & Boutique Meetings event in July to meet with potential new planners in this market. UPCOMING STRATEGIC INITIATIVES Naples Pride Festival - July 9, 2022 Small & Boutique Meetings - July 17-19, 2022 Sophisticated Weddings Sponsorship - Oct 14, 2022 11.1.a Packet Pg. 296 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS Sandra Rios/Maria Power June 1-30, 2022 Journalists/ Influencer Activity: Hosted: Yvonne Beack & Suzanne Beack Editor in Chief of TierWelt magazine, and her partner, were in destination on June 2-3, 2022. TierWelt is a bi-weekly print and online magazine with a focus on animals, nature, outdoor, hiking, and sustainability. Readership is 197,000 with a 52,000 circulation (out of those 40,000 subscribers). Online: 165,000 user per month. The CVB partnered with Big Cypress to host Yvonne and her partner on a swamp walk for the article. Andreas Sander, Harald Wigge, Klaus Diether-Hartmann Sander Creative Network is producing a Florida Magazine. Two editors and one photographer were in destination June 2-8, 2022. The magazine has a circulation of 85,000 – 150,000 and will publish in August. The CVB partnered with The Naples Botanical Garden, Big Cypress Preserve, Corkscrew Swamp Sanctuary and Pure Florida. Pitches: Trips to Discover, (online travel magazine) – Cassandra Martucci Feature: 16 Best Vacation Spots in Florida Included: Marco Island and Naples Reach: 1.6 million online viewers PERIOD AT A GLANCE June 2022 June 2022 June 2021 / 2020 Media Interactions 43 June 2021 - 210 June 2020 -322 Journalists/Influencers Hosted 5 June 2021 - 2 June 2020 - 0 11.1.a Packet Pg. 297 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) DiveIn, (online sport enthusiast resource site) – Lauren Grey Feature: Top Jet Skiing Spots in the World Included: Marco Island, Ten Thousand Islands, Cape Romano Dome Homes Resident Magazine – Joshua Estrin Feature: Casual Luxury / Boutique Hotels (Fall issue) Included: LaPlaya, Edgewater Beach Resort, Inn on 5th, Bellaserra HARO (Help a Reporter Out) – author unknown Feature: Rustic and Refined Wedding Locations (Fall issue) Included: NGALA Wildlife Preserve Condé Nast Traveler – Debra Kamin Feature: Family Travel Experiences that Cater to Your Kids Obsessions Included: JW Marriott Beach Resort – Arcade and Discover Day Camp Best Life Online – Erin Yarnall Feature: The 10 Best National Parks that Need to be on Your Bucket List Included: Everglades National Park Fodors Travel – Molly O’Brien Feature: best Boardwalks in America Included: Corkscrew Swamp Sanctuary (Boardwalk of a different kind…in nature) Articles: Destinations Florida – Susan Trainor Feature: Smithsonian Magazine - The 15 Best Small Towns to Visit in 2022 Visit Florida – Lyndsey Norris Feature: Smithsonian Magazine - The 15 Best Small Towns to Visit in 2022 Press Releases: 6/30 Collier County Board of Commissioners and Tourism development Council Approve Grant Awards Coordination Activity: • Plante Moran Real Estate Investment Advisory - Doug Smith Re: historical data for an assessment of the feasibility of a new hotel near Naples • Tiktok influencer Nicole Jackson-Gunter - vetted opportunity and declined due to low follower count • Influencer Jess Maples – vetted and declined due to low engagement and content not travel related • Gulfshore Life Magazine - Selin Hos - Re: upcoming major events for calendar • Naples Marketing Resources - Trese Hadge – Re: Images for client website • Southwest Florida Business Today - Jacob Ogles – Re: images for upcoming article • Wilson Creative Group – Re: images for newsletter highlighting Paradise Coast Sports Complex • Naples Airport Authority - Zachary Burch – RE: images for industry publication • Gulfshore Life - Brittney Kleis – Re: images for digital web story and guide • 5 Reasons to Visit - Re: images for Naples feature article 11.1.a Packet Pg. 298 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) • EOC Emergency updates - Contacted all hotel, campgrounds, and vacation rental partners for updated emergency contact information for storm accommodations for first responders and evacuees. • DiaMonde - Re: special tourism promotion for Spartacus Traveler, a LGBTQ print and online magazine; and maenner.de a LGBTQ, promoting travel to Collier County. • Big Cypress Swamp – Re: promoting wide open spaces and unique outdoor adventures. • OOMAC UK Re: information on Naples Zoo • Travlin’ Girl - Susan B. Barnes – selected images for SouthernLiving.com article about Florida beaches • Condé Nast Traveler - selected images for round up article on kid friendly activities • JustLuxe - Adria Greenhauff - finalized itinerary and shared information for article luxury travel with children • National Geographic Traveler UK / Visit Florida Fam - drafting proposal for Adrian & Monika Philips, Re: cover feature on the Everglades • Marco Island Chamber of Commerce - Dianna Dohm – Re: information on 25th Anniversary • Gulfshore Life Magazine - Samantha Garbarini - supplied information for Season Preview lineup • Avia Reps - Renata Catrinacho – selected images to accompany Brazilian press release • Black Diamond - Tom Heslop – Re: social media images Regional and International PR Initiatives and Potential Future Campaigns: • Seafair Yachts – initial dialogue to establish partnership and PR opportunities • Destinations International Accreditation – reviewed information for announcement / press release • Social Venu – initial meeting to consider future opportunity for video enhancement to social media • Artis-Naples – met with VP of Marketing and Patron Engagement and Director of Communications to develop PR strategy between our organizations. • Global Traveler – Carrie Cox and Kim Krol Inlander - initial meeting and follow-up to determine PR opportunities to highlight Florida’s Paradise Coast • Collier County Centennial Celebration – joined Collier County committee to assist with PR opportunities throughout the Centennial Year • Sophisticated Weddings – formalizing title sponsorship opportunity to promote Florida’s Paradise Coast as the premier luxury wedding destination in the U.S. June Interviews WORTH Magazine: Richard Bradley - interview / discussion to determine story angles for upcoming articles Florida Weekly – Mary Wozniak – Summer Travel updates and trends- Collier Tourism, a Closer Look WINK News: Airline travel for Fourth of July could prove tricky (winknews.com) Wink News: Collier County tourism in Decline amid surging gas prices, inflation Naples Daily News: Summer Slowdown? Florida’s Paradise Coast in the News: • Gulf Coast Inside and Out • Everglades’ 75th Anniversary • Forget farm to table, your Florida summer adventure should be catch-and-cook. Here’s how and where to do it 11.1.a Packet Pg. 299 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) • Trilogy Lacrosse Returns to Paradise Coast Sports Complex as Exclusive Spring Break Lacrosse Training Provider in March 2023 • Coco Art Gallery Artists Selected for “Connections” Art in Flight Year Long Exhibit • Premier League’s Everton FC Bringing International Soccer Schools to Paradise Coast Sports Complex • Trips to Discover: 16 Best Vacation Spots in Florida Website Listings, Events and Deals • Created new 39 event listings on the website. • Website data: o June = 6197 views on the events page. o The events landing page remained steady in the fourth most viewed page • Created or updated 9 deals on www.ParadiseCoast.com. o 2,020 unique views from individuals searching deals. o Deals page views down 41% compared to 2021, and up 13% compared to 2020 views. • 70 business listings created, updated, or removed from the website. A large part of this was updating emergency hotel contacts for hurricane preparation. Administration • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in Miles Media monthly Reporting Meeting. • Prepared June TDC PR Report. • Reviewed and revised content for CoastLines Newsletter. • Drafted PR overview for inclusion in 2022/2023 Marketing Plan • Tourism Star Awards – initial planning • Partner Marketing Summit – initial planning • Naples, Marco Island, Everglades Visitor’s Guide- initial planning for 2022/2023 updates • Onboarding agenda for Melissa Santana – new coordinator • Corkscrew Swamp Sanctuary Tour – planning with Renee Wilson to include partner and concierge inclusion • Golf America - approved re-run of segment featuring Tiburón and Ritz-Carlton Beach Resort Publicity Highlights (clips) NAPLES ILLUSTRATED: Road Trip: Not Your Average Everglades 11.1.a Packet Pg. 300 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) The 15 Best Small Towns to Visit in 2022 | Travel | Smithsonian Magazine 11.1.a Packet Pg. 301 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Florida’s Paradise Coast is where you’ll find Everglades City. Brimming with laid-back charm and frontier-town history, it was featured in Smithsonian Magazine as one of America’s best small towns to visit in 2022. As the gateway to the unspoiled beauty of Ten Thousand Islands and the west coast entryway to Everglades National Park, it is a mecca for nature lovers, outdoor enthusiasts and those seeking adventure off the beaten path. You can read the full article here: The 15 Best Small Towns to Visit in 2022 | Travel | Smithsonian Magazine. ParadiseCoast.com USA Today: Go Escapes, Incredible Everglades Celebrates 75th Anniversary 11.1.a Packet Pg. 302 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) 16 Best Vacation Spots in Florida 11.1.a Packet Pg. 303 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) 11.1.a Packet Pg. 304 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) SMART MEETINGS: The Gulf Coast, Inside and Out 11.1.a Packet Pg. 305 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) DIVEIN: Top Jet Skiing Spots 11.1.a Packet Pg. 306 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Naples Illustrated: Puttin’ on the Ritz Puttin’ on the Ritz Transformations are underway at Naples' Ritz-Carlton Golf Resort and Ritz-Carlton By Cathy Chestnut - June 8, 2022 Private, luxury cabanas and the 14,000-square-foot aquatic play area with waterslides and a lazy river join a new outdoor restaurant at the golf resort. Naples boasts two Ritz-Carltons, and both are undergoing renovations that are making them even dreamier destinations. That’s already happened at The Ritz-Carlton Golf Resort, Naples, which recently debuted The Reservoir, a 14,000-square-foot aquatic play area featuring a 600-foot lazy river (called rift), three waterslides, and a kiddie splash zone. 11.1.a Packet Pg. 307 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) The golf resort’s new features appeal to the whole family and expand amenities for non -golfers, says marketing spokeswoman Kristen Kelleher. “It’s a great family experience.” The new outdoor Ría restaurant features Latin American flavors from chef Aldo Novoa Rodriguez while six private cabanas at the adults-only pool—each boasting a wet bar, flat-screen television, tableside butler service, and alfresco dishes from Ría—enhance guests’ personal paradise. Rendering of the future lobby at the beach resort. The Ritz-Carlton, Naples is “being fully renovated from top to bottom” and expanding with new luxury accommodations, Kelleher says. The original beach resort is one of the oldest properties in the Ritz family and has undergone several upgrades over its 35-year history. Among an impressive host of upgrades, 35 guest suites are being renovated and 57 new ones are being built, bringing the total to 474. The revamped spa 11.1.a Packet Pg. 308 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) reopened five months ago, and the remainder of the project is expected to be complete by December. “The guest experience isn’t too impacted by the construction,” Kelleher says. Guests of either resort can avail themselves of the amenities offered at both Ritz-Carlton properties. JUNE 2022 DIGITAL & SOCIAL MEDIA REPORT – BUZZY FORD JUNE 2022 PERIOD AT A GLANCE 2022 2021 Twitter Accounts (3) Twitter Tweets & DMs Sent: 38 Engagements: 318 Link Clicks: 10 Followers Gained: 39 Impressions: 8,168 Twitter Tweets & DMs Sent: 42 Engagements: 281 Link Clicks: 29 Followers Gained: 23 Impressions: 21,784 Facebook Accounts (5) Facebook Posts Sent: 75 Engagements: 40,977 Link Clicks: 10,082 New Fans: 168 Impressions: 2,505,399 Facebook Posts Sent: 101 Engagements: 125,928 Link Clicks: 59,220 New Fans: 873 Impressions: 3,306,438 Instagram Accounts (3) Instagram Media Sent: 105 Engagements: 1,748 Followers Gained: 166 Instagram Impressions: 620,930 Instagram Media Sent: 39 Engagements: 1,511 Followers Gained: 111 Instagram Impressions: 144,700 CrowdRiff 6.6k interactions and 17k views 11k interactions and 31k views ThresHold360 73,513 Views / 118,250 Engaged Views Data not available Notable Tasks • Facilitate public records request • Assist PCSC with Google paid ads • Completion of pre-planning audience segment questionnaires • Attend 2-Day Joint Information Center Workshop at the EOC • Repair broken website links • Collect pool photos of area resorts for website article • Presented CrowdRiff integration to Artis Naples • Shoot and distribute scout photos for Discovery Channel • Assist PCSC with Google maps • Provide Podcast insights to Paradise Advertising 11.1.a Packet Pg. 309 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) • Paradise Coast 800 number research • Arrangege staff meeting with Seafair Naples Mega Yacht • Build out Collier County Public Arts website landing page • Update Collier County TDC grant landing page • Gather and download videos for Film Commission • Update website emergency procedures manual • Completed COOP plan • Assist with Public Arts committee meeting • Finalize Capital assets inventory • Provide partner newsletter article • Update the “In the News” section, highlighting various destination coverage. • Renew Website Domains • Provide b-roll and images for staff and journalists • Update and create partner website listings. • New & Updated Website Content o 5 Reasons your dog will love Naples as much as you do o 5 places to explore downtown Naples o Parasailing Naples – Marco Island • Facebook & Instagram Live o Naples Beach & Pier o Crayton Cove o Lowdermilk Park o South Marco Beach access 11.1.a Packet Pg. 310 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero – Global Sales Manager June 1 – 30, 2022 PERIOD AT A GLANCE 2021 2022 Number of Travel Agent Contacts 264 150 Number of Tour Operator Contacts 0 0 Number of FAM’s/Site Visits 0 2 Number Trade Shows Attended 1 virtual 1 EVENTS RECAP: Aviareps Brazil & México Visit May 31 – June 3, 2022 Joyce Cordeiro our representative in Brazil and Lorena Pereda our representative in Mexico came to experience the destination pre-IPW. Neither had been here prior to this visit and needed to see firsthand how to see the Paradise Coast in their respective markets. During their time in the area they visited hotels, restaurants and attractions. They also recorded a welcome to Paradise Coast video at the Naples Pier to show in their presentation. This is a must do for all our reps in the international markets. IPW June 4 – 9, 2022 – Orlando, FL Global sales attended IPW June 4 – 8, 2022. IPW is the largest travel trade conference in the United States. It is at this conference that global travel buyers come to meet and do business with destinations and travel suppliers in the United States. While there was a conference last year, this year marked the largest attendance since 2019. There were 4800 delegates from over 60 countries. 11.1.a Packet Pg. 311 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) We stepped up our look this year with a new booth build out provided by Conex. This is necessary to continue to promote our brand and showcase what we are. We had our UK, German and LATAM reps along with our LHG PR Manager and one of our attraction’s partners. We conducted over 150 appointments with tour operators and media from all over the world. The buyers were so excited to be at IPW and see everyone again. It was the first time that all the countries could be in attendance. We had people coming up to the booth that didn’t have appointments and request to do interviews, meet and take pictures with us. This was especially evident with the LATAM market because it is very prestigious to be in touch with the managers in the home office. Key Takeaways: • International demand remains strong as pent up continues. Tour operators indicated there is a high desire to travel with numbers close to 2019 levels (they could book more if availability issue and rental car availability wasn’t there) • International is booking short term in 2022 (example book in July travel in July) • International travel needs security and expertise, thus booking via travel agents • Tour operators reported many bookings or booking requests for 2023 for the USA. • The international consumer has saved money over the 2 years and want to spend it on travels. Unlike the domestic market, this group has not spent their saved-up money. • Sustainability travel very important • US Carriers seeing a decline in summer bookings due to consumer confidence • In Canada, the rate at which Canadians are returning to the skies has been so quick, even the Canadian Air Transport Security Authority (CATSA) has been caught off guard. Media mentions at IPW. https://colombia.reportnews.la/blog/2022/06/06/paradise-coast-un-paraiso-familiar/ 11.1.a Packet Pg. 312 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) https://www.mundoturistico.com.uy/ Travel Agent Training Dashboard – June 1 – 30, 2022 Upcoming Strategic Initiatives: • Branchup – Facebook Posts • FTI – Eurowings Discover FAM • Ultra-Luxury Event – Palm Beach • Strategic Planning Summit 11.1.a Packet Pg. 313 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) LATAM BRAZIL TRADE & PR ACTIONS • 250 Travel agents trained • 21 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 93 Media Calls • 10 Press Releases Strategies in Progress: Coop with Diversa Tour Operator During the months of March to May, Diversa will work on several marketing actions to increase their sales to Paradise Coast and the brand awareness among their professionals and travel agents that participate on Arbo Group. Sales campaign with Azul Viagens We are considering start a sales campaign in May that, combined with marketing actions, workshop and trainings will end in a FAM tour in late September. We are still in negotiation, with Monthly calls. Luxury Book with Prime Tour Prime Tour audience for this project is unique. The target market is B2B and B2C and the distribuition will reach Luxury Brands, exclusive VIP mailing from Art Galleries, Private Jet Companies, Travel Agencies, Amex and Primetour clients, Influencers and Opinion Makers, among others. Brunch with Trade Tour We are coordinating, with Trade Tours and other partners, several brunchs where we will have a training section about Paradise Coast for travel agents that already sell Florida. ARGENTINA ● Actions with Trade: 22 sales calls / 1 training ● 1 media call with Federico Poletto, Director of MDZ Online (online newspaper) ● 1 Publication: Report News CHILE ● 21 targeted sales calls to promote & develop the PC. ● 11 Successful Contact 11.1.a Packet Pg. 314 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) ● 2 Post Instagram. ● 1 mailing. ● 3 Scheduled Meetings Via Zoom. COLOMBIA ✓ During June CO team held 12 virtual and face to face meetings, as a follow-up to try to implement actions that are being planned. ✓ 5 e-flyers sent to AVIAREPS Colombia’s database. Reach: aprox. +2.1K leads per mailing. Total reach 10.5K. ✓ The CIC Travel and Golf Fest golf campaign, which will run from June to September, has already started. Reach of the publications made so far: 6.9K followers. ✓ The final report of the CoOp conducted with Price Travel was received. https://drive.google.com/drive/folders/1aKlVQFeV6ndIrWPaC3S79_FrGZXYS0jI?usp=sharing Relevant Data: PC investment: U$2.000 Price Travel investment U$8.000 Total Campaign Value U$10.000 ROI: 69 bookings, 198 RN, 203 passengers Strategies/ Projects to be defined: • Global Mercado del Turismo and Universal Group: packages construction and website publishing. • Visit USA Colombia Committee: nationwide roadshow. Date to be define. • Bridal Fashion Week Colombia Event: if the wholesaler Bestravel will not participate in the project by building honeymoon programs, the team will look for another wholesaler partner. • Alamo Rent a Car Alliance: after the summer, request a new meeting to discuss possibilities for the management and promotion of the hotel discounts that the rental company's customers will receive as an added value. MEXICO • 31 Targeted sales calls to promote and develop the PC • Conducted 1 Training with specialized Luxury Travel Advisors • Conducted 1 webinar with specialized LGBT Travel Advisors • 2 Media Meetings • Attended destination visit from May 30 – June 4, 2022 • Attended IPW in Orlando from June 04-09 2022 • 345,000 Media Impressions with a total value of $720 USD. • Product development: – Packages to Naples and Marco Island with beds online: – Packages to Naples and Marco Island with pricetravel.com 11.1.a Packet Pg. 315 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) https://www.pricetravel.com.mx/ofertas/paradise- coast?fbclid=IwAR3ltTcOEchAu9MMYGndHBrQIMpMfM9P67JxaUkp5yDGigcC0sqIk8XWkHQ • 1 press publication: https://files.constantcontact.com/2b8199d3201/655d6c74 -88a9-4d59-a145-269dd7f525c4.pdf?rdr=true • Achieved 328 Facebook followers increased by 7% on last month and 16 Facebook Posts translated to Spanish. Strategies in Progress: • Ongoing Educational Efforts with Various Partners • Planning a webinar with Operadora Concierge, wholesale in Mexico City • Participate in a trade show with CTS promoting the Paradise • Product & Package Development • Finalizing of campaigns with Turistampa • Analyze opportunities for FAM Trip & IPT. Monthly report highlights to Finance: • 2 Media meetings. • 345,000 Media Impressions with a total value of $720 USD. • 327 Facebook followers and 16 Facebook Posts. 11.1.a Packet Pg. 316 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) MONTH/YEAR: JUNE 2022 UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: IPW Orlando, June 4-8, 2022 Attended and assisted CVB with this most important travel trade convention - the single largest travel trade conference for US inbound travel. Taking the format of a trade show by pre assigned appointments. This was the first full IPW since 2019 and generated a remarkable global attendance between 6,800 and 8,500 attendees. Florida's Paradise Coast conducted over 150 X 20 minute scheduled meetings with travel buyers over the course of three days on the newly designed booth, receiving very positive comments. UK and Ireland office attended by Oonagh hosted 39 individual appointments including networking events plus top luxury operators from the French market. Oonagh also attended the Visit USA UK & Ireland IPW reception at the Swan and Dolphin Resort, prior to the opening event at Walt Disney World. See more detail under ‘Marketing Activities’ below and images below: Below: L-R: Oonagh with Theresa Wilson, General Manager, Bon Voyage, UK – on our new booth at IPW. UK & IRELAND MARKET UPDATE: 11.1.a Packet Pg. 317 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) UK Prime Minister, Boris Johnson has come under scrutiny again as he was forced to hold a Vote of Confidence this month after more than 15% of Conservative MPs raised concerns over his leadership. The vote, which took place on 6 June, resulted in a win by Boris of 211 to 148, meaning he retains his leadership position until the next general election. The Office for National Statistics (ONS) has reported UK inflation edged up to 9.1% in the 12 months to May, increasing from 9% in April, as prices continue to rise at their fastest rate for 40 years and food, energy and fuel costs continue to climb. Interest rates rose for the fifth time in a row to 1.25% amid calls for Boris Johnson to address the cost-of-living crisis. The Bank of England is expected to increase rates by 0.25% from what was already a 13-year high in a bid to curb inflation. The figures come as workers and unions push for pay rises to help them cope with higher prices. In aviation, the UK airports were in turmoil as the Queen's Jubilee Weekend coincided with school half term holidays. Shortages of security staff, ground handlers and airline crew caused thousands of flights to be cancelled – mainly short haul European flights . A separate issue meant around 30 flights carrying up to 5,000 passengers were cancelled at Heathrow airport due to technical issues affecting baggage, adding to the chaos. Airlines and airport operators across Europe are struggling to keep up with demand after the pandemic restricted travel for two years - showing a positive upturn in bookings. EasyJet passengers flying from the UK have been among those most affected, plans were announced to cut 7% of its 160,000 flights scheduled between July and September. The move came as Easyjet’s main airport Gatwick said it would reduce the number of flights taking off from its airport during the peak summer season because of staff shortages. Ryanair, British Airways and EasyJet are all in discussions regarding more strike action later in the summer. In travel, we saw positive steps towards the return of pre-Covid conditions. This month the USA dropped pre-departure testing and Australia announced it would be dropped from July, making travel both cheaper and easier to navigate. Japan also moved towards a more relaxed border with an announcement that guided tour groups would be allowed to enter from specific ‘blue’ countries. TRADE OVERVIEW June has continued with the trend of the trade beginning to grow to pre covid numbers and above. With the amazing news of the pre departure testing being removed for trips to the USA, many people are now taking the plunge and booking bigger bucket list trips, that they perhaps have been putting on hold since the pandemic. Tour operators reported a 25% increase in US bookings at the weekend of the announcement (June 11-12) compared to the weekend before, with enquiries up 105% compared to the same weekend in 2019. Because of this development, it has now taken away an additional layer of costs and stress for many travellers, encouraging them to spend money they have been sitting on over the past two years. Companies such as the Ice Travel Group have reported, that even due to the ongoing chaos and issues happening in many UK airports, this is not putting people off searching and booking holidays for this year. Although the demand for 2023 is rising, July, August and September 2022 are dominating activity for searches and bookings. Expedia are showing huge levels of growth, by announcing, they will be adding an additional 53 markets to their Travel Agent Affiliate Program, including destinations in the Caribbean, Europe, Latin America and 11.1.a Packet Pg. 318 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) the Middle East. With more than 35,000 agencies using Expedia to create their bookings, this is opening a greater level of opportunity for companies and destinations. Many companies are using this rise in travel demand to keep one step ahead. Not Just Travel have just shared plans to launch an app in September this year, where more than 250 sales consultants can access deals for their customers seven days a week. The homeworking firm announced offers would be sourced for the Daley Deals app from “hundreds” of suppliers that work with Hays Travel Independence Group members. In quarter two, the Irish market stated a steady recovery for travel to the USA. Figures show that 42,000 people travelled to the US from Ireland in April 2022. This is similar to pre-pandemic levels, with 43,000 in April 2018. Rising living costs are also not stopping UK holidaymakers from going abroad this summer, according to a survey conducted by Holiday Extras. This is another factor to prove, nothing will get in the way of peoples long awaited trips this year. Other avenues of the industry are also reporting strength with recruitment in the travel industry reaching record levels, new data shows. The number of candidates placed in new travel jobs reached its joint highest ever level last month. Dnata Travel Group has announced a major recruitment drive as it seeks to fill more than 120 positions currently available across its UK business, which is great news within the industry, creating more in demand jobs for people looking to get back into travel. British Airways have announced they will be axing flights to three of their key long-haul destinations with plans to reinstate them in September. American Airlines will be picking up the slack on the schedule, so flights to these destinations will still run as planned. Jetblue however, have announced they will be increasing their flights, to and from the USA with an additional daily flight. EVENTS UPCOMING EVENTS 2022 DATE SPECIAL EVENT LOCATION July Launch agents incentives for virtual training UK & Ireland July / August Vacaay consumer digital outreach promotion UK & Ireland July Virgin Holidays – Co-op activation UK July Bon Voyage co-op activity UK 11.1.a Packet Pg. 319 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) 6 July Visit USA Celebrate 4 July event – trade co- hosted evening event London MARKETING/SALES/PROJECTS & ACTIVITIES: As we extend through the recovery phase to influence growth, we are mindful of cost of living and fuel price increase issues which now form part of the everyday media and public narrative. Emergence from the pandemic and reduced covid testing have enabling the travel industry to recover strongly around growth of marketing, PR, advertising/promotion campaigns and spend. Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include: IPW, Orlando, June 4-8, 2022 (plus e Tourism Summit) As mentioned in the highlight of the month above Oonagh attended and assisted CVB with selection of appointments – hosting 39 individual appointments including networking events from UK & Ireland plus top luxury operators from the French market. OMMAC attended the Visit USA UK & Ireland IPW reception at the Swan and Dolphin Resort, prior to the opening event at Walt Disney World. IPW was very successful and demand from the UK and Ireland plus the French market remains very strong regardless of economic flux and international military conflict in Europe. All projections from European travel operators is very positive with continued pent up demand to travel. Our meetings and discussions are leading to increased product offering to fit consumer demand with focus on our destination’s key assets – wide open spaces/ nature & culinary. We have completed a full recap report and forwarded to CVB. See selection of images blow: Below – Oonagh attending meeting on the new booth 11.1.a Packet Pg. 320 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Below Attending the Visit USA UK & Ireland Reception at Walt Disney World Swan and Dolphin – prior to IPW opening event. Below: L-R Oonagh with Martina Coogan, United Airlines, Ireland. Plus Oonagh with members of the Visit USA committee UK. Travelplanners / US Airtours Ongoing approval of the current co-op marketing activity launched in April. We are following up on the activation of offering a specialized high-end/ luxury segment within their overall offerings – targeted to high-net-worth individuals where Florida’s Paradise Coast can take the lead. One of the luxury offering included ‘home rental’ – after seeking approval from CVB – it was agreed we will not proactively promote 11.1.a Packet Pg. 321 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) the homes as there is still an issue on tax collection. One of the resorts will be used in it s place. In the meantime – we are destination of the month for– see below examples of outreach: travelplanners website banner – B2C Social Media Post – June’22 – B2B USAirtours Destination of the Month Post/Video USAirtours – Offer Post – B2B 11.1.a Packet Pg. 322 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Vacaay – Consumer digital outreach – launch July Ongoing – management of the Vacaay promotion within a content partnership platform aimed to target and inspire UK and Irish visitors to consider Florida’s Paradise Coast as their next holiday destination. We have delayed launch in order to include all new images and video. The campaign will include an exclusive landing page on Vacaay.com showcasing Florida’s Paradise Coast, whilst educating visitors on the product 11.1.a Packet Pg. 323 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) offerings available. Consumers will be directed via a call to action (CTA) with individual tour operators in both UK & Ireland to ultimately enable users to create their own travel itinerary and drive conversion. We have secured specialist UK tour operator Bon Voyage as our UK partner and our Ireland tour operator is Platinum Travel. Online training platform via Mogul Working to build out a travel agent incentive to encourage participation. Introduction course completed and planning for travel agents and tour operator sales agents incentives rollout. Updating to ensure information current. Currently travel industry very busy with consumer booking and issues on short haul European travel – aim to activate in July/August. Virgin Atlantic Holidays Ongoing discussions and looking very positive for a co-op campaign in July. Virgin Atlantic have just completed a huge rebrand and were unable to participate with any earlier co-op marketing to date. We are ready to work with them and aiming for a co-op digital consumer campaign. Bon Voyage Following up after IPW and previous positive discussions we are aiming to have a consumer digital campaign for July aiming to encourage travel for next summer May- Oct 2023. Proposal received but require updates and due for final review and approval. British Airways Holidays – British Airways / Visit Florida co-op marketing Ongoing follow up from IPW and earlier communications to ensure their product offerings are fulfilling the needs of the higher end consumer – seeking luxury for their next leisure trip. JTA Travel Following up after IPW for upcoming trade promotion. With core business B2B and focused on leisure travel. Aiming to incorporate our training programme within the promotion and include incentives for bookings to the destination to improve market share and conversion. Requested proposal for review. North America Travel Services Ongoing communications – aiming for future consumer activity encouraging booking for travel remainder of 2022 and for travel next summer in ’23. Trailfinders Following up after very successful meeting at IPW – they are very keen to expand their offering into Paradise Coast including tours into Everglades. We were able to include Captain Charles with our IPW meeting. Ongoing follow up to ensure our product and offerings are featured. We aim to work with a co- op activity to drive new and incremental business. Brand USA Travel Week – Germany - September 2022 Following detailed meeting at IPW with Paul, Claudia, Oonagh, Anne and Brand USA/ Miles on participation for this event. It seems a US office staff person must attend also – Miles to advise. We are currently 11.1.a Packet Pg. 324 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) checking if UK operators will aim to attend as held in Germany this year (last year it was held in London, UK). TBC Golf Traveller – part of Sports Travel Group Assisted Rhys Howell, project manager with details on Paradise Coast – regarding upcoming consumer booking he is working on. Trade and Media Tool Kit for Use: Ongoing review of our assets to ensure fully updated content - collating and managing an active toolkit for both media and the travel industry of current and recent assets including Talking Points and ‘copy ready’ material for websites and social outreach. Removing ‘Paradise Pledge’ message - ‘Only Paradise will Do’ key messaging is still very relevant as UK and Ireland visitors return for the first time since early 2020 and other US destinations have different Covid status from that of Florida’s Paradise Coast. Co-op Marketing and Paradise Advertising Ongoing monitoring activity for this year - budget confirmed and updated. Updates: Industry updates forwarded to CVB for forward planning – all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. MEDIA OVERVIEW Trends The month of June saw flight chaos and trouble at airports for hundreds of holidaymakers resulting in a number of articles across the national and tabloid newspapers. The Sun on Sunday published an article titled ‘Wizz Air Axe flights’ whilst the Daily Express turned to promoting staycations, running an article titled ‘Staycation Boost Amid Airport Chaos’. The Daily Mail reported ‘airport hell, security chaos’ in an article questioning whether ‘it’s enough to put anyone off a trip overseas’. The Daily Telegraph questioned our ability to travel post-covid and published an article titled ‘Airport chaos - or have we just forgotten how to travel?’. Other key news this month includes the announcement of Japan reopening its borders to international travellers for the first time since the start of the pandemic. The Sun highlighted ‘Wendy Wu tours giving free flights to Japan to celebrate border reopening’, whilst the Daily Mirror and Daily Express celebrated borders reopening with an article showcasing Japan’s ‘Golden Wander - the world’s most celebrated shimmering sights‘. The Sunday Times ran a number of Japan-related articles including a cover feature titled ‘Return of the Rising Sun - Japan reopens’, a round up on ‘20 reasons to return to Japan’ and an additional destination piece named ‘Back in Japan’ highlighting a number of Japanese travel hotspots. America also featured heavily throughout the month of June following the relaxation of testing requirements for fully-vaccinated international travellers into the country. The Sunday Telegraph published a travel feature on ‘Good morning, America!’ highlighting a number US destinations, whilst a number of the trade titles featured this key change for travellers including TravelMole, Travel Trade Gazette and more. 11.1.a Packet Pg. 325 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Travel Weekly ran an article on how US holiday bookings have surged since Covid test requirements have been dropped. This month, Radio Joint Audience Research (Rajar) released a report on the rise of digital with 50 million adults in the UK now listening to the radio. Commercial radio (combined together) now has a record audience of 37.2 million which is three million more than total BBC listening. Global radio came out on top among the commercial groups with almost 26 million weekly listeners. Digital listening is now 67.9% of all radio listening with DAB at 41.1% and online at 22.4%. Smart speaker listening has been recorded separately for the first time this quarter and can be seen to represent almost half of online listening at nearly 10%. Media Updates June saw a number of changes to staff writers at national and broadsheet papers, glossy magazines and trade publications. Movements in national papers include; Duncan Craig, who has now left his role as Travel Editor of The Times and Sunday Times with his next role yet to be announced. Claire Irvin accepted the role as Head of Travel of The Times and Sunday Times having moved from her role as Head of Travel at The Telegraph. Starting in August, Claire will oversee the travel section’s digital-first publishing strategy and travel based editorial commercial projects such as Times Travel. Earlier this month, Emma Featherstone was appointed Deputy Travel Editor at The i, replacing Jacob Lewis, who has now gone freelance. There have been a number of additional changes within the media, from Ellie Walker-Arnott leaving her role as Travel Editor and UK Escapes Editor at Time Out to go freelance to Harriet Mallinson being named Digital Editor at Family Traveller. Changes within the glossy magazines include Pamela Goodman leaving her role as Travel Editor at House & Garden. She will continue to write for the magazine as a Contributing Editor as well as work as a freelance journalist, whilst a new Travel Editor is yet to be announced. Rhiannon Evans has also been appointed Acting Digital Director at Grazia, covering Rebecca Holman's maternity leave. Within the trade media, Katherine Lawrey will be joining TTG Media as Features Editor with her start date yet to be confirmed. She was previously Senior Content Travel Editor at The Daily Telegraph. This month has seen the emergence of new publications including The i Paper launching its new bi-monthly travel supplement along with the launch of Weddings & Honeymoons Magazine. News also comes from the announcement of the launch of ‘Knightsbridge’, a new luxury magazine coming this Autumn. PUBLIC RELATIONS ACTIVITY: Individual: • Travel Bulletin – family holiday news • Travel Weekly – theme park and attraction news Key Messages: • Removal of US testing requirements Multi-destination roundups: 11.1.a Packet Pg. 326 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) • 12 places to learn a new skill this summer • 17 weird and wonderful attractions • Nine alternative American adventures • The best affordable attractions for travellers • The best of both – city meets nature • Where to celebrate Fourth of July in the US TravMedia Requests: • loveEXPLORING – best family holiday destinations to visit this year • Mail on Sunday – the world’s best infinity pools Media Visits – all shared with CVB PR team: Publication: National Geographic Traveller Journalist: Adrian Phillips Dates: 16-19 August 2022 Opportunity: Adrian approached the team at Visit Florida regarding an upcoming three-destination visit he is taking with his wife and son in August. Adrian is a renowned and well-respected travel journalist and has secured a commission with National Geographic Traveller for a major cover feature (nearly 3,000 words) in print and online which would focus solely on the Everglades and Florida Keys. The focus of his visit will be outdoors and family travel, with a request for three nights in Naples / the Everglades. The PR team at Visit Florida has confirmed they will be supporting with Adrian’s flights and car hire. National Geographic Traveller print circulation is 60,000 and online monthly unique readership is 1 million. Media Meetings, Industry Webinars and Events: • Andy Mossack, BBC Late Show/TripReporter • Chris Haslam, The Times/Sunday Times • Fleur Rollet-Manus, SUITCASE • Jade & Ryan, Live The Dash • James Relf-Dyer, Photographer • Kash Bhattacharya, Budget Traveller • Martin Perry, OutThere • Pelumi Nubi, The Black Explorer PUBLIC RELATIONS – Achieved Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 18.06.2022 Travel ImMole Online Graham McKenzie Nine of the best lesser-known American adventures 226,070 4,521 18.06.2022 Travel Mole Newsletter Graham McKenzie Nine of the best lesser-known American adventures 50,000 1,000 19.06.2022 Ravish Magazine Online Joanne Brooke- Smith Nine alternative American adventures 5,000 135 21.06.2022 Travel Daily Media Online Kristin Mariano 9 alternative American adventures 19,500 527 11.1.a Packet Pg. 327 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) MEDIA COVERAGE HIGHLIGHTS: ● See attached coverage via WeTransfer ● Highlights below ● Social media highlights below Social Media Summary Facebook develops new policy to stop fake negative reviews The value of positive reviews has increased significantly for travel, providing more motivation for destinations to promote positive feedback. However, reviews can also result in destinations being subject to poor assessments. In an attempt to tackle this, Facebook has launched new tools to allow Page Owners to review and challenge bad reviews. New Polish Tourism Organisation ‘Safe To Visit’ campaign The Polish Tourism Organisation has launched a summer social media campaign to encourage people to visit the country and relay the message that Poland is safe despite bordering Ukraine. The #PolandVibes campaign aims to boost tourism by promoting the country on social media through the use of influencers and webcams showing footage of live activities, as well as urging visitors to post about their experiences using the campaign’s hashtag. New G Adventures brand campaign captures the joy of travel G Adventures is serving up some serious escapism for London commuters this summer as they launch their largest brand campaign across the UK’s transport systems. With more workers returning to the office, but many commuting from outside London, the month-long campaign has been designed to target would-be- travellers along their commuting journeys with emotive ads that celebrate those joyous moments you can only get travelling when on a small-group adventure. Running across out of home, digital, social media, 21.06.2022 Northern Ireland Travel News Online Fionn Davenport Country to City - have the best of both worlds with these destinations 212,418 4,419 23.06.22 Northern Ireland Travel News Online Fionn Davenport 17 weird and wonderful attractions 212,418 4,419 27.06.22 Yorkshire Times Online Phil Hopkins Nine alternative American adventures 65,000 1,755 27.06.22 Lancashire Times Online Phil Hopkins Nine alternative American adventures 35,000 945 27.06.22 Cumbria Times Online Phil Hopkins Nine alternative American adventures 20,000 540 27.06.22 North East Post Online Phil Hopkins Nine alternative American adventures 20,000 540 TOTAL 865,406 $18,801 11.1.a Packet Pg. 328 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) audio and print media throughout June and early July, the campaign took into account planned tube strikes and targeted travellers of all ages. 11.1.a Packet Pg. 329 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) 11.1.a Packet Pg. 330 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) 11.1.a Packet Pg. 331 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) MONTHLY SALES & MARKETING ACTIVITIES JUNE 2022 EUROPEAN SALES & MARKETING prepared by on 8 July 2022 SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o Flamingo Company Fernreisen GmbH, www.usareisen.de, Doreen Sell, Marketing Director, Germany NAP Sales Doreen the marketing director of Flamingo Reisen (usa-reisen) from Germany stayed at the destination post IPW, June 12-15 at the Hilton Naples. Her feedback was excellent, she loved the destination and all it had to offer, we have organized a tour with the Naples Princess, tickets to the Naples Botanical Garden and an eco kayak tour with Everglades area tours. Doreen created 5 comprehensive Facebook posts in the company’s fan page with 14.523 followers. Please find social media screenshots attached. o Bike the Best, Micky Kern, CEO, Germany NAP Sales In June we secured the specialized tour operator bike the best to stay in Naples pre IPW. They stayed in the Hilton Naples May 31-June 2. They have booked several clients to the destination for 2022 and wanted to familiarize more t o be able to sell the destination to even more of their clients. They do focus on motorcycle fascinated consumer but also have the classical rental car round trip consumer. They explored the destination and we have organized a tour at Wooten's airboats. They have created a video from their Everglades experience and a dedicated Naples post to their 1.966 follower base on Facebook. Please find screenshots attached. o America Unlimited GmbH, Timo Kohlenberg, Owner, Germany NAP Marketing Our Mystery Ride - Quiz taxi campaign with America Unlimited and the Palm Beaches kicked off June 2nd, 2022. America 11.1.a Packet Pg. 332 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Unlimited shot the video material with the branded Mystery Ride car and now the video is created and will be launched July 21st. Promotion of the video will be via YouTube Ads, Facebook Boosts and America unlimited E -News. Expected views on YouTube will be 20.000- 25.000. To incorporate a call to action a sales package will be advertised within the e-news to 150.000 clients. Please find images of the branded car attached. o Kuoni Frankfurt, DER Touristik Frankfurt GmbH & Co. KG, Melanie Belle -Buhl, Product Manager North America, Germany, Switzerland, Austria & France, Germany NAP Sales We have held a video conference call with Melanie June 28th, 2022. Melanie reported they are back to business in the office and bookings are doing good but not back to 2019 levels. Had a lot of booking requests for Florida for April/May and had an availability problem and prices were extremely high. As Switzerland i s back to "normal" after pandemic already in February, they are ready to go and want to travel. They have just launched their new brochure after 2 years having the same brochure. She will be attending Brand USA Travel week in September. TRAVEL AGENTS o Bella Vita Reisen, Bettina Janke, Owner, Germany NAP Sales, Sales Interactions TA notices big impact of airport chaos in Germany due to cancelled or postponed flights. Great attention of high value customers on priority boarding to avoid waiting time and long ways. TA belongs to TSS cooperation and gets subsidies when given offers a re advertised at SoMe. It makes much use of its own travel and attractive offers and insider tips via Facebook, its own website and WhatsApp status, and in the future will increasingly incorporate the DM portfolio again. NAP Very large USA demand for summer 2022, top destinations New York and Florida due to the small time difference and good combination possibilities. Travelers feel safe in the USA and are also prepared to accept higher costs for flights and rental cars for the trend destination that can be booked again. EVENTS o IPW Orlando 2022 Date & Place June 3-9, 2022 Orlando Profile of event Trade show General feedback Attended IPW in Orlando and held appointments with a total of 25 accounts from the DACH and Benelux market. Please find attached the detailed meeting report consisting of detailed 11.1.a Packet Pg. 333 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) information on each meeting held. A personal follow up was done for each acc ount we met. Summarizing the trade show, we had productive meetings, both with existing TO accounts but also prospective TO specialists in the respective markets. In general, the sentiment was very positive. Our TO partners reported of a great booking volume and some even spoke of 2019 levels to be reached within this year. Even though they face challenges of flight cancellations, schedule changings and availability and price challenges within hotels and rental cars. MARKETING o Facebook fan page # posts: 3 #fans: 15.842 Please find down below the most successful posts in June: #1 09.06.2022 Marco Island beach, reached 739, 28 interactions and 24 likes #2 11.06.2022 Naples Pier, reached 650, 8 interactions, 8 likes o Newsletter inclusion Visit USA Germany We have successfully secured a spot in this month’s Visit USA Germany newsletter with the theme “5 Must Do’s in Paradise Coast” - the newsletter is only a teaser, and the full content is to be found on the Visit USA website - with even more destination info’s. The newsletter was sent 14th June 2022 to over 25.000 addresses. Please find the newsletter screenshot attached. MEDIA / PR o LuxusInsider Finalized our campaign with the LuxusInsider our magazine “related ad” with image and text, was published in the June LuxusInsider online magazine published June 14th. The magazine has 16, 400 readers. Please find attached screenshot of the ad. o Individual FAM request - One Million Places We have secured and confirmed to support the blogger from the German travel blog One Million Places for their visit August 22-24, 2022. This is German travel blog has 75.000 monthly unique impressions and 17.200 Instagram follower. 67,3% of their follower have found them through organic search and 16% direct, their target group is mostly 24-35 years old. They have been successfully working together with brands as Marriott, AIDA and Constance Hotels & Resorts and many more. While in the destination they will create a detailed travel blog as well as several Ins tagram stories and posts. We will get a great reach on a very targeted group, who is looking for family friendly but still adventurous travels in their late 20s early 30s. Details tbd. o Destination Visit 11.1.a Packet Pg. 334 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) Andreas Sander, editor June 2-8 Andreas Sander and 2 colleagues stayed in the destination to research for their Florida client magazine with a circulation of 85-150.000. Unfortunately, their stay was during a tropical storm in June and due to the weather, they couldn't explore and participate at the activities we have had set up. o Destination Visit Yvonne Beck chief editor Yvonne Beck the chief editor of the Swiss magazine “Tierwelt” stayed in Naples June 1-3. The feedback of their visit was fantastic they loved the destination and especially the Swamp Walking tour with Lisa Andrews in the Big Cypress National Preserve, they said they spent 4 hours in the swamp and had many animal sightings, which is perfect for our Florida article inclusion in the magazine which will be published within the next 3 months. This bi -monthly magazine with focus on animals, nature and outdoor has a readership of 197,000 with a circulation of 52,000. PROJECTS o 2022/2023 Planning Guide We have delivered the planning guide for FY 2022/2023. o Visit Florida roadshow We have successfully secured and confirmed our participation at this year’s first Visit Florida roadshow the first after the pandemic. The roadshow will be taking place in 4 cities: Leipzig, Hannover, Osnabrück, Dortmund on September 5 - 8, 2022. It will be a great chance to connect with travel agents. We expect to meet 30-50 TAs per evening in a round table format with 10 min trainings to ensure active and engaging dialog with all travel professionals. FTI takes an active part in the roadshow as they are selecting and inviting all the agents. o Visit USA Belgium We have secured to be featured on the Visit USA Belgium website with destination info and contact information. o Eurowings Discover summer event We have teamed up with the Fort Myers CVB to sponsor a gift certificate for a stay for 2 people in the two destinations for the Eurowings Discover summer event. We managed to put together the great amount of 15 nights in the two destinations and 9 nights in Paradise Coast and several local activities as well. Before the raffle, our destination videos were displayed at the main stage with all guests viewing them. Please find attached a video scene from this event. The winner was over excited for this tremendous gift certificate, Eurowings Discover added 2 business flights to the certificate as well! 11.1.a Packet Pg. 335 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) CONSUMER o Brochure fulfillment: 13 in total o We have supported 1 consumer via mail with their travel planning. HIGHLIGHTS IN JULY 2022 o FTI trade FAM with 21 people to visit the destination and familiarize themselves, July 8-10, 2022 o Everglades article inclusion within travel magazine Reise+Preise, July 5, 2022 o Reporting from B2C campaign with platform weg.de, July 11, 2022 o America Unlimited B2C “Mystery Ride” campaign video to be published July 21, 2022 o Reporting from B2C and B2B and Media campaign with CANUSA and Visit Florida, July 18th, 2022 MARKET NEWS o Please find a detailed market intelligence attached ADDENDUM o America Journal clipping o America Unlimited Mystery Ride image o Market Intelligence o Eurowings Discover video clip o IPW Meeting Report o LuxusInsider Related Ad 11.1.a Packet Pg. 336 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) o Meeting Minutes from May Visit USA Members Meeting o Most successful Facebook posts in June o Social media postings usa-reisen o Social media postings bike the best o Visit USA newsletter screenshot ABBREVIATIONS NAP TA Travel Agency MCE Meetings, Incentives, Conference and Event Agency (for group business) TAG Travel Agency Group Department TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) (v) visited (t) personal telephone introduction (telemarketing) (m) mailing 11.1.a Packet Pg. 337 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) PARADISE COAST FILM OFFICE | JULY 2022 MONTH 2022 2021 2020 Reported Spending New or Repeat Client Productions 3 3 3 $K 2 R | 2N Working Leads 2 3 1 Meetings Attended 5 7 12 Events/Tradeshows 0 0 0 Media Assisted 0 0 0 Location Scouts 1 0 1 PRODUCTION/ LEAD HIGHLIGHTS: VMLY&R/TAXI AD AGENCY Senior Producer, Corey Witmer was seeking assistance with film a tv commercial in the Everglades for his client in the tobacco industry. The production crew shot two days in the Ten Thousand Islands and an additional day for a segment at Corey Billie’s Airboat T ours and fishing on the Turner River. A + E NETWORK/CATEGORY 6 MEDIA Producer, Naod Haddish is planning on doing an interview with a private party if he can get permission and releases for his upcoming project. NOW PENDING DISCOVERY +/ ANCHOR WORLDWIDE The Discovery + Channel is filming a docu - drama about the discovery of the man called, “Mostly Harmless” who was a hiker in the Big Cypress who passed away in his camping tent and the world -wide viral search that solved the m ystery of his identity and created an online community of professional and amateur sleuths who worked with law enforcement to crack the case. The production company filmed at Pepper Ranch Preserve in Immokalee to cover as the preserve. AVOCADOS AND CO CONUTS AGENCY/SAN FRANCISCO San Francisco -based agency planning to film in Naples, both on private property and also around town for B -roll on their project. ON HOLD -shooting in Atlanta first and behind schedule. CVB FAM TOUR: VIRTUAL 11.1.a Packet Pg. 338 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) ARTIS -NAPLES A number of staff members from the CVB took a tour of Artis -Naples and The Baker Museum given by the Event Services Manager, Erin Perez. MEETINGS AND EVENTS: FILM FLORIDA FRIDAY WEBINAR: “ The Challenges of Drone Photography” Film Florida Friday featured a discussion about drone production with a panel of Florida - based drone cinematographer: Chris Odam/Firefly Media, Keith Colodny/Precision Aerial & Robert Startling/Starling Productions. Participants were able to ask questions about the past, present and future of drone cinematography and how it is affecting production, as well as other aspects of the growing trend. FILM FLORIDA MARKETING COMMITTEE The Committee discussed the tradeshows and events that are beginning to come o n -line again, and how we can support Film FL members who are participating. The Location Manager’s Guild International Florida film reel should be available shortly and could be used at upcoming occasions. New collateral items are also being made available for distribution such as logo -ed water bottles and lens wipes. FILM FLORIDA BOARD MEETING The organization’s quarterly meeting took place in Ft. Lauderdale and seated its newly -elected Board of Directors. Meetings also included the Film Commissioner’s Council, The Education Committee, The Industry Council, and the Legislative Committee. Membership is on the upswing post -lockdown. Broward County just launched its local film incentives program with a minimum spend of $400K and a cap of $175K per producti on. Qualifying projects must shoot 50% of the production in Broward. South Florida PBS(WPBT)is offering an opportunity for local filmmakers to have their work shown through their Film -maker series. (Applications run through 6/30/22.) MOORINGS PARK FILM CLUB: The Naples senior living development approached the film office about assisting them in creating a film club and the logistics or a regular screening program. After 2 organizational meetings, the film office presented an overview and history of films made in our area and the function and responsibilities of a film commission UPCOMING STRATEGIC INITIATIVES: Meeting with David Garonzik, theater manager for MRC in Beverly Hills, CA about developing a “Naples Cinèmathéque.” 11.1.a Packet Pg. 339 Attachment: Consolidated Staff Reports July 2022 TDC Strategic Report (22813 : Tourism Staff Reports) 07/25/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.a Item Summary: Next Meeting Date - September 26, 2022 Meeting Date: 07/25/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 07/11/2022 8:54 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 07/11/2022 8:54 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 07/11/2022 8:54 AM Tourism Paul Beirnes Director Completed 07/11/2022 9:04 AM County Manager's Office Geoffrey Willig CMO Analyst Completed 07/11/2022 9:14 AM Tourist Development Council Paul Beirnes Meeting Pending 07/25/2022 9:00 AM 12.a Packet Pg. 340