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TDC Agenda 06/27/2022COLLIER COUNTY Tourist Development Council AGENDA June 27, 2022 9:00 AM Board of County Commission Chambers Collier County Government Center 3299 Tamiami Trail East, 3rd Floor Naples, FL 34112 Commissioner Andy Solis, Chair Clark Hill, Vice-Chair Councilor Jared Grifoni Susan Becker Amanda Cox Nancy Kerns Kathleen Brock Edward (Ski) Olesky Council Member Beth Petrunoff All interested parties are invited to attend, and to register to speak and to submit their objections, if any, in writing, to the Council prior to the meeting if applicable. For more information, please contact Paul Beirnes at (239) 252-4040. If you are a person with a disability who needs any accommodation in order to participate in this proceeding, you are entitled, at no cost to you, to the provision of certain assistance. Please contact the Collier County Facilities Management Department located at 3335 Tamiami Trail East, Suite 101, Naples, FL 34112-5356, (239) 252-8380. Public comments will be limited to 3 minutes unless the Cha irman grants permission for additional time. Collier County Ordinance No. 99-22 requires that all lobbyists shall, before engaging in any lobbying activities (including, but not limited to, addressing the Board of County Commissioners before the Board of County Commissioners and its advisory boards, register with the Clerk to the Board at the Board Minutes and Records Department. About the public meeting: Two or more members of the Board of County Commissioners, Coastal Advisory Committee, City of Naples City Council, and City of Marco Island City Council may be present and participate at the meeting. The subject matter of this meeting may be an item for discussion and action at future meetings of these Boards. June 2022 Collier County Tourist Development Council Page 2 Printed 6/23/2022 1. Call to Order 2. Pledge of Allegiance 3. Roll Call 4. Agenda and Minutes A. Changes and Approval of Today's Agenda B. Approval of prior TDC Meeting Minutes 1. May 23, 2022 TDC Meeting Minutes 5. Presentations 6. Consent Agenda - All Matters listed under this agenda item are considered to be routine and action will be taken by one motion without separate discussion of each item. If discussion is desired by a member of the Council, that item will be moved from the Consent Agenda and considered separately under New Business or Old Business. A. Coastal Zone Management B. Beach Park Facilities C. Tourism Division 7. New Business 1. Recommendation to approve the FY 2022-2023 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. 2. Recommendation to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2022-2023 in the amount of $4,155,100, budget these expenditures, approve an Agreement with the City of Naples, and make a finding that these expenditures promote tourism. 3. Recommendation to approve the 1 year Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross World Championships for $90,000 and make a finding that the sponsorship expenditures promote tourism. 4. Recommendation to approve an expenditure of Tourist Development Tax Promotion Funds to provide funding for the U.S. Open Pickleball Championship in the amount $670,000; make a finding that this expenditure promotes tourism; and authorize the necessary Budget Amendments. June 2022 Collier County Tourist Development Council Page 3 Printed 6/23/2022 8. Old Business 9. Marketing Partner Reports A. Part 1 1. Marketing Partner Report Part 1 B. Part 2 1. Marketing Partner Report Part 2 10. Council Member Discussion 11. Tourism Staff Reports 1. Tourism Staff Reports 12. Next Scheduled Meeting A. Next Meeting Date July 25, 2022 13. Adjournment 06/27/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 4.B.1 Item Summary: May 23, 2022 TDC Meeting Minutes Meeting Date: 06/27/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 06/08/2022 1:28 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 06/08/2022 1:28 PM Approved By: Review: Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 06/08/2022 1:31 PM Tourism Paul Beirnes Tourism Division Completed 06/12/2022 2:00 PM Tourism Paul Beirnes Director Completed 06/12/2022 2:00 PM County Manager's Office Geoffrey Willig Acting County Manager Completed 06/23/2022 10:37 AM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 06/23/2022 11:29 AM County Attorney's Office Colleen Greene Attorney Review Completed 06/23/2022 12:25 PM Tourist Development Council Paul Beirnes Meeting Pending 06/27/2022 9:00 AM 4.B.1 Packet Pg. 4 May 23, 2022 1 MINUTES OF THE COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Naples, Florida, May 23, 2022 LET IT BE REMEMBERED the Collier County Tourist Development Council in and for the County of Collier, having conducted business herein, met on this date at 9:00 AM in a REGULAR SESSION in Building F of the Government Complex, Naples, Florida, with the following members present: Chairman: Commissioner Andy Solis (via Zoom) Vice Chairman: Clark Hill (absent) Amanda Cox Susan Becker Kathleen Brock Ed “Ski” Olesky Jared Grifoni Nancy Kerns Beth Petrunoff ALSO PRESENT: Paul Beirnes, Collier County Tourism Director Colleen Greene, Assistant County Attorney Buzzy Ford, Digital & Social Media Coordinator, County Tourism Andy Miller, Coastal Zone Manager John Melleky, Collier County Arts and Culture Manager Marissa Baker, Manager, Paradise Coast Sports Complex 4.B.1.a Packet Pg. 5 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 2 Any persons in need of the verbatim record of the meeting may request a copy of the video recording from the Collier County Communications and Customer Relations Department or view it online. 1. Call to Order Acting Chairwoman Cox called the meeting to order at 9:01 a.m. 2. Pledge of Allegiance The Pledge of Allegiance was recited. 3. Roll Call A quorum of eight was established by those members present in the board room. Mr. Beirnes noted that Chairman Solis was joining through Zoom due to a cold. Acting Chair Cox made a motion to allow Mr. Solis to participate via Zoom due to extraordinary circumstances. Second by Ms. Kerns. The motion was carried unanimously, 8-0. 4. Agenda and Minutes A. Changes and Approval of Today’s Agenda No changes made B. Approval of prior TDC Meeting Minutes Regular Meeting April 25, 2022 Ms. Becker said a word should be added to her comment on Page 5, where she said she “didn’t see a question about whether visitors are coming here for events.” It should say “cultural events.” On Page 8, where she asked about Sunset Saturdays, it says Ms. Becker answered. Ms. Becker said she wasn’t certain whose name should be there, maybe Ms. Baker’s. It should say “Mr. Moses” provided the answer. Ms. Becker made a motion to approve the April 25, 2022, meeting minutes, with the changes. Second by Ms. Petrunoff. The motion was carried unanimously, 8-0. 5. Presentations/Public Comment - (3 minutes each) Mr. Beirnes said we’re going to be receiving a preliminary recap of the 2022 U.S. Open Pickleball event that took place April 23-April 30. It was very well attended. If you recall, the 2020 event was canceled due to COVID and in 2021, the travel industry was just getting back on its feet. At the time, international borders were shut down, so there were two years of impact toward that and 2022, like the rest of the winter, was met with pent-up travel demand. The U.S. Open Pickleball Championships definitely were different from that. Over the course of the year, the CVB executed a constant level of marketing that included digital, website, public relations, media placement, social media, email communication to our database, print and digital ads, and integration within their broadcast at the park itself. Over the year, there were site improvements, a new 11,000-square-foot, $3 million East Naples Community Park Welcome Center, a new state-of-the-art championship court lighting, state-of-the-art lighting replacement at the northwest courts, electrical service for the broadcast van, extensive grass parking lot stabilization, an asphalt pathway to the southwest court area, extensive site landscaping 4.B.1.a Packet Pg. 6 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 3 upgrades for the event, dedicated County staffing to achieve the U.S. Open Championship site standards, and Community Center renovations and updates. Kudos to everybody across the County who assisted. A. Minto US Open Pickleball Championships Presentation Terri Graham and Chris Evon, co-founders of the U.S. Open Pickleball Championships New Pickleball Channel Video and PowerPoint Presentation Ms. Graham called the event an economic driver for Collier County, the Augusta National of pickleball. They’ll be back next month with a presentation to ask for additional funding to make this a better and better park than it already is. Ms. Becker asked if they could be specific about what will make it bigger and better. Ms. Graham said some of it is minor, like astroturfing some of the sand-rock area. Others are bigger. Florida right now is catching up with us. When we brought the U.S. Open here in 2016, there was nothing like it out there. And then the second year, you built the shade structure. Now the shade structure isn’t that unique. If you look at other places in in Florida, covered courts are a very important piece of this. There must be 12 facilities in Florida that have built covered courts right now. Our shade structures are wonderful for shade, but the minute it rains, it shuts down and then it drips. It really shuts us down for a long time. Everything from covered courts to parking is a big thing, and asphalting the parking lot out back, which used to be a soccer field. We had a fire truck get stuck out there. That really needs to have parking done. Parking is our No. 1 concern. We filled Sugden Park’s lot this year and on most days, people were parking all over the street, so we’re a little landlocked there and we understand that. We have to maximize what we have for parking. There will be a slew of things we will end up coming back to ask you for. Ms. Petrunoff asked if they’d drilled down in “dissatisfied or less dissatisfied” on the survey to see what those reasons were, or were you speculating it was the weather? Ms. Evon said no, they didn’t have a checklist, but people could list their likes and dislikes, so they could get a general idea. Weather was a big part of it. Every year the dislikes involve food. It’s really difficult if you try to think of food for 35,000 people. And every year we upgrade the food. We do more food trucks and different types of foods, but in that small category, you’re going to get somebody who didn’t have the food they liked, so we don’t get too concerned with that. Shade was another. We’re not quite sure why. We have been out there, we have a ton of shade throughout that park and the Welcome Center helped us with that, but there are pockets that might not have shade. Parking is probably one of the big ones. The parking team did a phenomenal job this year, especially after the first couple of days. They figured out a new flow for the traffic and they got that going a lot smoother, but some people got caught possibly waiting for buses to come from Sugden Park. So, there were things we’re usually aware of as the event is going on and we always try to improve each year. Ms. Petrunoff asked if they had cooling stations, given the late April timeframe. Ms. Evon said they don’t have a cooling stations, except for the medical tent, where they have cooling capacities, but they do have a lot of shade, so they’re pretty well covered. 4.B.1.a Packet Pg. 7 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 4 Ms. Petrunoff asked if they’d considered opportunities for next year, co-op opportunities with the food trucks down the road or Naples Botanical Garden to get one more day out of attendees and get them to stay. Ms. Graham said they spoke to Rebecca Maddox, owner of Three-60 Market & Wine and the food truck park down the street, about getting people to stay. Both are packed all day long during the championships. During the shoulder-season, those tend to die down, but they were packed. It’s one of our sponsors for our guest services, so we send people there, the Botanical Garden. Ms. Petrunoff said their billboard strategy seemed to work in Florida. Have they thought of other areas where pickleball is well established, such as Arizona and California, maybe Chicago because of the weather? Ms. Graham said they did speak about extending it into the Midwest areas. We never expected this park to be as full as it was. We expected it to be more than last year because last year we didn’t do any marketing. This year, we did a full radio campaign throughout Florida. Last year, we didn’t do the billboards and when people started coming. Then when we filled Sugden Park, we said now what do we do. We had 3,000-5,000 people at that park every day. So, yeah, we want more people to come, but there is going to be a fine line of too many to manage that 47-acre park. Mr. Grifoni noted that they’d mentioned in the presentation that they thought they might be tapped out around 2,800 or so participants. Have you considered looking at satellite locations to expand the player- pool opportunities on Marco Island or other areas within Collier County? Ms. Graham said they did look at that in 2019. The concern is that people want to be at East Naples Community Park. That’s where the party is, and if we ended up going to Veterans Park or Marco Island, we’d really have to establish a party atmosphere there, as well. She’s not saying they couldn’t do that. In 2019, they took too many people and asked Minto if they could use their eight courts and beautiful facility. We gave them free lunches and shuttled them over and you would have thought we were sending them to Harlem. We got so many negative comments about it that we put the satellite idea on hold. Moving forward, the Parks & Recreation Department and Collier County should consider adding more pickleball courts. They just built eight at one park, but in Collier County, from Marco to North Naples, we need more pickleball courts because people are coming to this area to play and vacation. When they get their group together, the first thing they ask is where can they play. It’s pickleball travel. Pickleball Magazine this month is focused on pickleball travel. So, build us more courts, six or 10 on Marco Island, and we would need a larger facility to do a satellite location. Mr. Grifoni said he’s sure there are plenty of pickleball players on Marco Island who would agree. Mr. Beirnes said as the TDC is aware, over the last year we have solicited a new partnership with Zartico, which allows us to monitor and track digital devices. Unfortunately, that takes a bit of time to extrapolate all that data and they were nearly finished late last week. In the next seven days, we’ll be able to get a little more definitive data, so we’ll be able to provide that to the team. There are a couple of things he’s seen that have been pretty mesmerizing. It’s literally on a map and you’re able to see hour-by- hour where people are moving once they leave or just prior to arriving, so it’s pretty fascinating. We’ll add that next month. 6. Consent Agenda All matters listed under this agenda item are routine and action will be taken by one motion without separate discussion on each item. If discussion is desired by a member of the TDC, those items will be moved from the Consent Agenda and considered separately under New Business or Old Business. 4.B.1.a Packet Pg. 8 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 5 A. Coastal Zone Management None B. Beach Park Facilities None C. Tourism Division None 7. New Business a. Recommendation to approve a Work Order with Humiston & Moore Engineers to provide professional support services for the application preparation of a United States Army Corps of Engineers (USACE) permit for the South Marco Island Beach Restoration, under Contract No. 18-7432-CZ, for time and material not to exceed $34,132.00 and make a finding that this item promotes tourism (Fund 195, Project No. 90071). Mr. Miller said we do beach renourishment on South Marco and had an Army Corps permit for 15 years there. We just renourished the South Marco Beach in April 2020, and we typically do that on a seven-year cycle, depending on Mother Nature. What we want to do with this item is to get Humiston Moore, our local coastal engineer, to establish another new 15-year permit. The recommendation is to approve a Work Order with Humiston & Moore Engineers to provide professional support services for the application preparation of a United States Army Corps of Engineers permit for the South Marco Island Beach Restoration, under Contract No. 18-7432-CZ, for time and material not to exceed $34,132 and to make a finding that this item promotes tourism Mr. Grifoni made a motion to approve a Work Order with Humiston & Moore Engineers to provide professional support services for the application preparation of a U.S. Army Corps of Engineers permit for the South Marco Island Beach Restoration, under Contract No. 18-7432-CZ, for time and materials not to exceed $34,132, and he found that this item promotes tourism. Second by Ms. Petrunoff. The motion was carried unanimously, 8-0. b. Recommendation to approve Tourist Development Tax Grant Applications for FY 2022-2023 Marketing Grants (formerly Category B) ($100,000) and Non-County Owned/Operated Museums (formerly Category C-2) ($672,500) and make a finding that these expenditures promote tourism. Mr. Melleky said he wanted to provide a little history on the Tourism Development Tax Grant Program and how it worked this year. It’s funded by the hotel surtax and applied to the rental fees paid by visitors for short-term accommodations, such as hotel, motel rooms, condominiums, vacation homes and rental sources. The TDC administers the funds collected into a grant program for arts and cultural organizations. Thanks to our 1.6 million visitors a year, we can provide funds to arts and culture organizations to help them direct tourism to the Paradise Coast. Pursuant to Florida Statute 125.0104, the events and activities that have as a main purpose the attraction of tourists, as evidenced by the promotion of the activity to tourists. The activities we’re looking at providing grant funds for must demonstrate the intent and ability to attract visitors to Collier County. These grants currently provide funding for exhibition support and marketing expenses for organizations. 4.B.1.a Packet Pg. 9 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 6 Throughout this year’s process, you approved an expanded definition of a museum, per the museum grant, that included that a museum is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical or scientific importance. Many public museums make these items available for public viewing through exhibits that may be permanent or temporary. Second, a museum is a non-profit permanent institution in the service of society and its development, open to the public that acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and of its environment for the purposes of education, study and enjoyment. The grant process opened on February 15, it was extended and closed on April 29. Here’s some background on the Tourism Grant applications: • Grant applications this year were up over the past two years. • For the first time, the program included a webinar to help organizations with the grant process, help them fill out grants and to drive the purpose of the grants, to promote tourism. • 14 organizations participated in the grant program, a 50% increase over last year. • They submitted 17 different projects, a 35% increase over last year. • There were five first-time submissions. • 13% were for festivals and events. • 27% were for performance-based activities. • 70% were for exhibitions. • The grant amount requested was over $1.2 million, a 25% increase from the previous year. • $950,000 is available in the grant budget, $850,000 for museum grants and $100,000 for marketing grants. He thanked the organizations, many of which are here today, and they’re here to answer your questions. We also have some on Zoom who represent the organizations. This includes the support that you approved to help fund the Hispanic Art Festival, a $250,000 portion of the $850,000 in museum grants. All the applications we received that were completed on time and signed are recommended for approval for some type of grant. The recommendations in both categories for the museum and marketing grants represent a total of $772,500, $672,500 for the museum grant and $100,000 for the marketing grant. That leaves a balance in this first round of grants at $177,500. What are we asking for today? There are a couple of steps before that. I want to talk a bit about the Hispanic Art Fest. There has been discussion among the non- profits to combine efforts and work together and really build a cultural heritage to showcase what we have in Collier County. A lot of the activities they already were planning are Hispanic-themed, so they’ve been working on a marketing campaign to showcase these events and a Hispanic Art Festival. There will be more about the marketing of this festival as we work together with the organizations in the marketing campaigns for the next year. From the 17 grant applications: • Eight were for the Hispanic Art Festival, which represents 47% of the grants. • A total of $359,000 of the recommended $772,000 were for the Hispanic Art Festival, which represents 46%. • Of the $359,000, $314,000 is for museum grants and $45,000 is for marketing grants. The first step to consider today is to approve the grants with the recommendations today for this first round. With $177,000 still available in the Museum Grant Fund, there are two other steps to 4.B.1.a Packet Pg. 10 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 7 consider. We realized performance organizations were at a deficit. There is a maximum of $103,955 of performance productions in the current round of applications that could be granted if we were to modify the grants, so our second request is to look at that and modify grant requirements for performance-arts organizations. Three organizations would have additional support from the current round of applications. As we went through, we earmarked what we know we have. That would then leave an additional $73,545 in balance left if we were to give all that money to those performance arts organizations. Our third request is to ask to open a second round of grants to continue funding Hispanic arts organizations, plus other organizations. It’s a three-step process. The first step is to look at the recommendation to approve Tourism Development Tax Grant Applications for fiscal year 2022-23 marketing grants, formerly category B of $100,000 and non-county-owned/operated museums, formerly category C2 for $672,500 and make a finding that these expenditures promote tourism. The executive summary contains information about each organization and their project, past awards, what’s fundable, expenses from the applications, what’s not fundable and a recommended grant amount. There are two types of grants: museums and marketing. Part of this delineation includes the purpose of the organization and represents the funding stream. The Museum Grants are funded directly from TDC taxes and the Marketing Grants are taken from the CVB’s budget, where we allocate a certain portion of our marketing budget to create the marketing funds. Marketing Grants, formerly known as Category B, support marketing activities outside the region and can include direct-mail campaigns, website upgrades, advertising and public-relations costs to help direct tourism to the activity. With $100,000 for marketing grants, there are four grants for your consideration. Ms. Petrunoff asked how these are calculated from heads and beds. She noted that columns on the spreadsheet specified the number of hotel nights that would generate the number of tax dollars and then there’s a multiplier that’s applied and it’s an economic impact. When she did a spreadsheet based on his spreadsheet, she looked at returns the way you would look at a financial spreadsheet, return on investments, and it’s all over the map. Maybe she is misunderstanding or these are weighted in a different way. For example, for every dollar spent you get X and an economic value off the charts. Gulfshore Theater and the Naples Botanical Garden and the others seemed to be either medium or underperformers and when she looks at how many TDC dollars it takes to get one hotel night, sort of an advertising return. They’re all over the map, from $16,000 to 68 cents. Her background is finance and she’s trying to understand the metrics. Mr. Melleky said they’re estimates based on attendance, so what we need to do is work with the organizations because a lot are applying for the first time. Some have been doing things over a number of years and some have applied for grants for the first time, so there’s a wide range of different activities being requested for funding. What we want to do is have a basis of support in all regions of the County. That’s an important concept. There are things going on in Marco Island and the East Naples area and we want to ensure the whole County is being represented. Ms. Petrunoff said she understands they’re trying to represent the whole County in regional areas, but she thought the purpose of this was for tourists. Are you trying to drive them to all different parts of the county? Is that a stated objective? Ms. Becker said yes. 4.B.1.a Packet Pg. 11 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 8 Mr. Melleky said yes, it’s building tourism areas around the County. We want to work with the organizations to build metrics. The metrics are an important component. We want to work with the organizations and build stronger metrics and also help them with surveys during events, so we’re really becoming more data-driven. Ms. Petrunoff said she spoke with some private museums and they were a little frustrated by this because they said they didn’t know how many hotel rooms their event generated, so they didn’t apply. So they would they work with you on trying to get some estimate because it seems like this is an important metric for you? Ms. Kerns said when she first started, the grant process was cumbersome. We were asking people to apply and they didn’t know how to document it. Jack Wert and staff streamlined the process and had a webinar to show them. She’s delighted to have all these applicants because the money wasn’t used every year. Ms. Petrunoff questioned the metric. She’s for funding, but maybe heads and beds is not an appropriate metric for some of these venues. I see from a financial background how frustrating that can be, and attribution in return on ad-spending return on investment is so different because of the lack of a one-to- one correlation. Acting Chair Cox said that as a hotelier, it’s very difficult to say what drives a person’s purchase decision because it’s a variety of things. Certainly, we like to say it generated this many room nights. It is rare outside of special events, such as a Super Bowl, that we can say this is the reason they came. It’s more likely for a well-rounded experience that touches on beaches and natural beauty to arts and culture. Mr. Beirnes said over the course of the last six months, there have been a lot of conversations about the arts and culture community. Commissioner Taylor has really allowed us to rally everybody together. For 2023, we’re already deeply in conversation with our advertising agency to build a campaign and integration within everything we do because it’s the beaches, dining and the arts and culture, which is a wonderful bow that really wraps these incredible offerings in this destination from one end of the County to the other. It really does elevate the arts and culture community in a way that we have not had the ability to do. John Melleky has brought this team to the chambers and we’re pretty excited about where it’s going. Ms. Brock said of the biggest issues for Everglades City is the heads and beds metric. We know we’re putting heads in your beds because they come and we know this because during the season we’ll have 3,000-5,000 people a day riding airboats. They’re not sleeping in Everglades City, but they’re extending their trip elsewhere. She’s spoken about this to the TDC before and wants to know if they can look at state Department of Revenue sales taxes to document the traffic that’s coming through that part of the City or that part of the County to show that, even though their population is only 400. A significant number of our statistics are upside down. Typically, tourism is a small percentage of the overall population. Our population is dwarfed by the number of tourists that are in our town every day, but we get very little credit for it because we don’t have the heads in the beds. We can’t put them in ours, but we can put them in yours. That’s something that I’m very interested in. And we send them to Marco and we send them to other places because that’s where we have to. Acting Chair Cox said that with almost 50% of the applications influencing the Hispanic Art Festival, which she thinks is an outstanding initiative, do you have any concerns about the volume of eggs in that one basket, versus distribution of year-round programming? 4.B.1.a Packet Pg. 12 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 9 Mr. Melleky said no. That’s a valid question because the festival is really a year-long effort involving activities from October to June. It’s more of a thematic type of presentation marketing plan, as opposed to a festival, where someone would go for three days, stand outside and listen to something. With all the organizations, it’s a breadth of activity. There are performances, music, visual arts, paintings, exhibitions, so it’s everything. What’s exciting is that everyone wants to participate and do something and really build it because they see this as something to start, and take it into the future, as well, which is an important thing to build. Acting Chair Cox said that something for us to consider, as we think about our next motions, would be the July, August, September gap in that festival, given that is our third quarter of the year, also weather season in South Florida, when it is more difficult for us to attract tourists for revenue, hotel beds and anything. Mr. Melleky said some of the organizations want to start working with hotels more. How do they build out those relationships, how do they deal with offseason, and building those partnerships? Commissioner Taylor said economic development is always on her mind, especially because she’s the Commission representative for the economic aspect of this County. We’ve always had a very strong tourism-based economy. That’s our business. But we understand tourism has three legs to that stool, including leisure, which we’ve always paid attention to. In 1992, we started and passed the ordinance to re-nourish our beaches. Mr. Wert came to City Council in the 2000s to talk about tourism and how excited he was that things were moving. The red-headed stepchild of that had been the arts and also sports. Where else have you heard $9 million in one week and 35,000 people enjoying themselves? Go look at that park today. It’s spotless. This this is exciting stuff. We’re right at the beginning of it. And now the arts. To have the increases that we saw with the grants, to hire somebody that’s so competent and has reached out physically and gone around this County to talk to the arts groups to learn more. We are moving into an area that can only increase and benefit our quality of life here for us as residents and businesses. So, thank you very much. She’s so glad Everglades City is here. It’s one of her favorite places. We have open minds now, we have a very competent attorney who keeps telling us to look the State statute and says we can do this, but be very careful about how we proceed because the State law is State law. But we’ve opened up the grants for performances. The next moves are going to be very interesting. Mr. Melleky said there are four marketing grants for consideration. • Florida Stone Crabbers Association is requesting support to promote the 53rd Annual 2023 Everglade Seafood Festival in February 2023. They are estimating 7,150 overnight visitors. Funding is requested for the promotion of the festival out-of-region through digital marketing and out-of-home marketing, which includes billboards, advertising and radio campaigns. Staff recommends funding up to $25,000. • Gulfshore Opera is requesting support to promote the 2022-23 lineup of opera productions and concerts in numerous venues in Collier County. They estimate 900 overnight visitors. Funding has been requested for the promotion of the lineup out-of-region marketing through print, radio, television and social-media campaigns. Staff recommends funding up to $10,000. • The Marco Island Historical Society is requesting support to promote the 2023 exhibition of Clyde Butcher’s Photography: Cuba, The Natural Beauty. This is part of the Hispanic Art Festival. They estimate 3,000 overnight visitors. Funding has been requested for the promotion 4.B.1.a Packet Pg. 13 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 10 of the exhibition out-of-region through print, broadcast and social-media campaigns. Staff recommends funding up to $45,000. • The Naples Players is requesting support to promote the regional premiere of the production of “A Christmas Carol, The Musical,” which has typically been played in New York City in November through December of 2022. They estimate 450 overnight visitors. Funding has been requested for out-of-region marketing and promotion through print and radio campaigns. Staff recommends funding up to $20,000. He asked if anyone had questions on those grants. Ms. Petrunoff asked why funding was cut for Gulfshore Opera. Mr. Melleky said the advertising campaign targeted Lee County and Bonita Springs. They should go to Sarasota and outside areas. That’s one thing they want to work on with Gulfshore Opera. They’ve typically done promotions in Lee County and we want to work with them to expand their horizon and advertising campaigns outside Lee County to provide heads and beds. Ms. Petrunoff said she didn’t understand. They asked for $15,000 and we’re recommending $10,000. What’s the difference? Why did we reduce that? Mr. Melleky said that in the past, they’ve typically received reimbursement for funding for advertising campaigns in Lee County and Bonita Springs. We want to work with them so they’re expanding more. Instead of funding advertising in Lee County, we’ll ensure that they’re going to Sarasota County and outside-of-region areas to increase heads and beds here. Mr. Beirnes said that proposal was heavily inclusive of near-in markets, so we’re trying to encourage them to go farther. What was presented was very much Bonita and Lee County. They need to reach beyond that. He’s not saying that can’t be a part of the marketing plan, it is just not a part that’s reimbursable by a grant. Ms. Petrunoff thanked him and said that makes sense. Mr. Grifoni asked what backup there is for the estimated number of overnight visitors. What do we look at after-the-fact to determine whether we’re actually seeing that? Some of the numbers seem rather high. Mr. Melleky said some of the organizations tried to include that as part of the grant application. It is not a required question, so right now, that’s nothing we could fix. This is one of the things we want to fix to start building that measure. Some of the organizations, especially ones that have received grants before, do surveys. For instance, if you go to an exhibition at Artis-Naples, you fill out a survey and it asks what your primary ZIP code is, how long are you staying and where you’re staying. Those numbers tend to be more valid, as opposed to others. But these are estimates and we want to work with the organizations to help reach those goals and how they measure them. And if some of the measures are wrong, that’s fine, especially for this first year as we try and rebuild the program. He’ll be back in September and October to look at how to change the grant process and the questions we’re asking. Mr. Grifoni said there’s a lot of good stuff here. Looking at the year in advance, what can we do to get a firmer grip on that data, so when we’re looking at a significant amount of grant dollars going out that we can feel confident in that type of return that we’re getting as a County overall? Mr. Melleky said that if you look at Opera Naples’ grant application, they used one of our companies to help do their surveys at their Festival Under the Stars and you can see the data that is collected. That’s what we want to use as a model and move forward with. That really shows actual detail and the knowledge they gain from those surveys at the event itself. 4.B.1.a Packet Pg. 14 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 11 Mr. Beirnes said that was conducted by Downs & St. Germain, our research collector, and you will receive an update later. We realized there was a void and wondered how we could utilize some of our trusted resources to be able to slice, dice and analyze. That’s what John was mentioning. We said let’s have them do the Intercept Survey at this event to start the process. As we go into 2023 and the execution of this, we’re going to be definitely educating and informing Downs & St. Germain where all of these activities are so we can layer on and get a better feel. Not only does it allow us to engage in that monthly, but it will provide a lot of great market intelligence and insight going forward. We’re also trying to figure out how to Geofence and tap Zartico to do similar items, so there are a lot of data analytics that will be employed going forward. Acting Chair Cox said it would seem that with both of those, it would be much easier to add some data that could help put all of these applications on the same playing field. Ms. Brock asked if they will be working with some of the first-time grant applicants to help them, for example, to take these surveys and not wait until next year. Mr. Melleky said they will use some standardized questions that they’ve used before. In the past, it’s been a paper survey. We’re looking at how do they measure it through digital means, whether it’s surveying people afterwards, exit surveys or if they need help with Downs & St. Germain. We’ll help with that. Ms. Brock said perfect, thank you. Acting Chair Cox asked if there was any support to help with marketing grants. They did great work with webinars and assistance filling out applications and understanding the grant process, which can be cumbersome. Is there any similar support provided for organizations that might wish for help on marketing once the grants are approved? We have so many great partnerships. It could be helping their media buys go further through centralized spending or assisting with social media or digital for those organizations that might not be as familiar or have the acumen inhouse. Do we offer any of those resources? Mr. Melleky said they’re looking at starting some of those resources. On Wednesday, the CVB is doing a seminar on social-media influencers. All the arts organizations were invited to participate. We’re building that partnership program, making sure the arts organizations know about all those opportunities and providing others about marketing. [He continued his presentation] In the requests for the museum category, formerly C2. This category allows funding similar to the Marketing Grants, as well as funding for exhibitions that would help drive tourism to our destination. There are 11 in this category. In two groups, five and then six, they are in alphabetical order: • Artis-Naples is requesting support for marketing and exhibition support for the exhibition “Love Stories from the National Portrait Gallery of London” at the Baker Museum, February through May 2023. We will be one of only two locations in the country that will have this exhibition. They estimate 15,873 overnight visitors and funding has been requested for the exhibition, support and out-of-region marketing. Staff recommends funding up to $100,000. • Artis-Naples is requesting support to promote its 14th Annual Naples International Film Festival, which will run from October 27-30, 2022. They estimate 1,088 overnight visitors. Funding has been requested for out-of-region marketing, including digital print and social-media campaigns. We recommend funding up to $50,000. • Golisano Children’s Museum of Naples is requesting exhibition support for two traveling exhibitions, “Pigeon Comes to Naples” and “Namaste, India: From Bollywood to Hollywood.” They 4.B.1.a Packet Pg. 15 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 12 will run from October 2022 through September 2023. They estimate 16,185 overnight visitors. Funding has been requested for out-of-region marketing and exhibition support. Staff recommends funding up to $78,500. • Gulfshore Playhouse is requesting marketing for its 2023 season, including the production of “26 Miles,” which is part of the Hispanic Art Festival and will run in October 2022. They estimate 5,865 overnight visitors. Funding has been requested for out-of-region marketing. Staff recommends funding up to $20,000. • Holocaust Museum is requesting marketing support for its year-long programs and for exhibitions, support for “Two Regimes - Witnesses to the Holodomor and the Holocaust” and overall out-of- market advertising for programs on “Lessons Learned From the Holocaust.” They estimate 2,597 overnight visitors. They are requesting funding for the exhibition, out-of-region advertising and website updates. Staff recommends funding up to $30,000. Are there any questions about those five projects? Ms. Petrunoff asked about Gulfshore Playhouse, which is asking for $100,000 and we’re giving them $20,000. When she looks at the metrics, the returns, she thought it would be a good thing. Mr. Melleky said Gulfshore Playhouse is one of the performance organizations where we run into difficulty in the grant application. They’ve requested $20,000 for marketing dollars. The other $80,000 was for production costs. However, in the current grant process, that $80,000 isn’t eligible, which is why we tracked that for the second grant process and the second Executive Summary. If that were to be approved, then they could obtain funding for that, as well. That’s a valid question. Ms. Petrunoff said it seems to be a very productive endeavor for tourism. Ms. Kerns said the amount requested by the Holocaust Museum seems like a lot of money for out-of- region marketing promotions. Mr. Melleky said it’s for out-of-region marketing and portions of the exhibition. With museum funds, we pay a portion of the exhibition. That’s the way that it’s been done. We typically try and look at 50% and make sure the organization is paying 50% of the exhibition costs and then 50% could be funded up to. Ms. Petrunoff agreed that the Holocaust Museum doesn’t generate much of a return. Mr. Melleky said they do about $7,000-$8,000. Joan (Hogan, the museums Marketing and Communications Manager), is here and can speak about the exhibition. Acting Chair Cox said talking about consistency and metrics, there were nearly 2,600 overnight visitors, but only five hotel-room nights, so it’s harder to universalize those metrics. Ms. Petrunoff said she would propose that we don’t use those metrics because they are misleading. They lead you to a different set of conclusions. Ms. Hogan said she’d explain how they got that. We had visitors that could stay from a long weekend to a month, two months, so we picked five nights as a very conservative estimate to generate the hotel rooms. We cannot necessarily say this is why people are coming to Collier County. We’re one of the unique experiences that visitors can get only in this region, so we do get the visitors, but cannot say we are going to guarantee this amount of heads and beds rooms. (Ms. Petrunoff said she didn’t believe any of them can.) But we bring a lot of value because we’ve got wonderful beaches, wonderful natural resources, wonderful restaurants. As you can see from all the groups here, there’s that untapped resource of cultural resources that you just don’t get anywhere. You can have so many wonderful hits when you 4.B.1.a Packet Pg. 16 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 13 come to this area, so many interesting, memorable experiences. We’re proud to be a part of that, and to contribute to what Collier County has to offer. Acting Chair Cox said the other thing that makes this difficult and confusing is that it’s not a zero-sum gain either, For example, we could have both the Marco Island Historical Center and the Marco Island Center for the Arts reporting an overnight visitor that could be the same visitor and those would both be correct because they visited both venues, but it’s not a singular attribution, right? We all see that when we go on our own vacations. We don’t go to a city or destination to do one thing, so it does make it hard on our financiers to attribute. Ms. Petrunoff said we are being asked to make decisions on this spreadsheet about this and we all know that when people come here, they visit multiple places, so maybe the whole measurement system needs to be re-looked at so that we can ultimately say if we have 30 items, we should be investing in these 10 and we shouldn’t be investing in these 10 because of XY and Z. But it probably is not beds and heads. It’s probably something else because they are doing multiple things. Ms. Brock noted that another Council member asked if the County helps with marketing. That’s a huge deal because when she first started a couple of years ago after owning an ad agency for 30 years and having a background in how to measure things and how they should be looked at, it always bothered her. If she saw an application and it said social-media, it might not be paid social media. People think that they actually are doing social media if they just post it to Facebook. They need assistance or a review process once they’ve done it themselves to make sure the marketing dollars are actually being spent properly. Mr. Melleky agreed and said part of that is done. To get the reimbursement, because this is a reimbursable grant, they must turn in an invoice to show they’ve spent the dollars, what was done, a copy of the ad, and a canceled check to show what was expended. Then it gets reimbursed. But we need to take it that a step further. How are we looking at those measures, what’s the reach? Those are important measures. We’ll be working with that to make sure that happens. Ms. Brock said perfect, thank you. Mr. Melleky detailed the final six grant applicants: • Marco Island Center for the Arts is requesting marketing and exhibition support for its 2022- 23 season, which has various events tied to the Hispanic Art Festival. They have a variety of exhibitions and a music series called “Musical Interludes With a Latin Twist.” They estimate 6,426 overnight visitors. They are seeking funding for out-of-region marketing and exhibition support. Staff recommends funding up to $10,500 ($10,580 was rounded down for balancing purposes). • Naples Art Association is requesting support for its 2022-23 season, “Miradas de Mujeres, Isabelle de Borchgrave” and the “World of Frida Kahlo Exhibition” in March of 2023, a Hispanic Art Festival event. This is an exhibition of the artist Isabelle de Borchgrave, who creates replicas of dresses and costumes out of paper. This is part of the Hispanic Art Festival. They estimate 2,813 overnight visitors. They are seeking funding for exhibition support and out- of-region advertising and promotions. Staff recommends funding up to $100,000. • Naples Art District is requesting support for its 2022-23 season, which includes a variety of events and exhibitions, including some at the Hispanic Art Festival. They are looking at building their marketing and tracking programs. This is a first-time applicant. They are seeking funding for out-of-region marketing, including social-media campaigns, rag cards and direct-mail campaigns to measure visitors. Staff recommends funding up to $48,500. 4.B.1.a Packet Pg. 17 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 14 • Naples Botanical Garden is requesting support for its “Johnsonville Nightlights in the Garden,” which runs from November 25 to January 1. They estimate 1,055 overnight visitors. They are seeking funding for out-of-region marketing and exhibition support. Staff recommends funding up to $100,000. • Naples Botanical Garden also is requesting support for its exhibition rental for exhibits throughout the year entitled “Mexico’s Celebration of Plants and Culture,” which includes exhibitions of “La Calavera Catrina,” “A Dia de los Muertos Festival,” and “Frida and Her Garden,” which will run from October 2022 through June 2023. They estimate 3,063 overnight visitors throughout the season. They’re seeking funding for out-of-region marketing and exhibition support. Staff recommends funding up to $100,000. • Opera Naples is requesting support for its 3rd Annual Festival Under the Stars, which will run at Cambier Park from March 20 through April 6, 2023. It will include performances of Bizet’s “Carmen,” South American music and Spanish Zarzuela music and dancing and is a part of the Hispanic Art Festival. They estimate 478 overnight visitors. They are seeking funding for out-of- region marketing. Staff recommends funding for up to $35,000. Acting Chair Cox asked if Opera Naples is similar to the other situation we looked at where the $5,000 trim is based on production expenses not being reimbursed under our current grant. Mr. Melleky said that was correct. Ms. Kerns asked for clarification on the tourist tax revenue for Marco Island Center for the Arts. It’s the same amount as the Holocaust Museum. You’re looking at two completely different scenarios. Acting Chair Cox added that they had very different funding proposals. Mr. Melleky said that was correct, but you have to look at the grant applications and what they requested. Marco Island said a lot of their funding is for marketing. The important thing about the Marco Island Center and one thing under consideration is that it’s going to be one of the hubs for the arts and the Hispanic Art Festival for Marco Island and that’s the way their application is written, to drive that build from there. They also are looking at how do they do that, the marketing support and the measures. This is also a first-time grant funder. Ms. Kerns asked where the exhibits would be for the Naples Art District, the Botanical Garden and the Naples Art District. Mr. Melleky said they are doing different activities in the district itself on Shirley Street, but they’re also combining and doing some work at the Botanical Garden as part of their exhibitions because their marketing support and campaigns are reaching out to Sarasota and out-of-region East Coast, as well. Mr. Solis said the Naples Art District is off of Shirley Street, kind of in Trade Center Way, north of Pine Ridge Road. There are about 70 galleries and artist studios, with active artists. During season, they have weekly events where they coordinate among the studios. People travel to the different studios so they can get to know the artists. It’s really developing into a wonderful art district that has the potential to bring in folks from out of town, just because there’s such a high concentration of active professional artists in one area, so their efforts, and Paula Brody (the president), is bringing that together and increasing their advertising through the Art District. It’s a great idea and he hopes the TDC can support that. Ms. Becker said each of the associations have sent a representative. She asked that they speak briefly so the TDC could see them. Representatives introduced themselves and thanked the TDC for its support: 4.B.1.a Packet Pg. 18 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 15 • Alice Van Arsdale, Artis-Naples • Courtney McNeil, Baker Museum at Artis-Naples • Jon Forrester and Roxanne Dyer, Golisano Children’s Museum • Alex Castaño, Gulfshore Playhouse • Hyla Crane, Marco Island Center for the Arts • Pat Rutledge, Marco Island Historical Society • Kit Baker, Naples Art Association • Paula Brody, Naples Art District • Britt Patterson-Weber, Naples Botanical Garden • Kent Kyle, Opera Naples • Bryce Alexander, Naples Players • Holly Dudley, Florida Stone Crabbers Association; coordinator for the Everglades Seafood Festival Mr. Castaño said production costs are really important because it’s carpentry, building sets, getting the rights to plays. We do consider that we’re trying to protect heritage and culture. Ms. Baker said it’s wonderful for us all to be together and to be seeing the amount of energy and leverage we’re bringing to the community. She invited everyone to explorer a database published study that has been done five times over that will help guide data decisions going forward. Americans for the Arts has published studies and we’re currently in our sixth study as an arts division in this country, measuring the cultural destination and cultural tourism and how it can be measured and quantified. We only submitted one exhibition, but have an entire year’s worth of activities we’re proposing for the celebration of Hispanic culture in our community that she will send to the TDC. Ms. Brody said she’s president of the volunteer-run Naples Art District and that by next year, they will have over 100 working artists in the industrial area off Shirley Street, including J&C Boulevard and Taylor Road, with some expansion onto Yahl Street and Seward Avenue. We’re a collective of working artists who offer something unique to visitors, who are able to come into our working studios and see artists at work. In a sense, we’re a visual arts organization, but we are a performing arts organization in a certain sense, as well, where you can see potters, woodworkers, fiber artists and painters of different varieties working to create unique work. This year, we’re thrilled to partner with the Botanical Garden to bring the work of Frida Kahlo, particularly the Botanical Gardens, and to bring Ricardo Soltero to the Naples area. He’s the creator of the “La Calavera Catrina Exhibit,” which will open in early October. Our artists will be working with him to create life-size Frida sculptures, which we hope to have in the Naples Art District during our Frida Fest collaboration with the Hispanic Cultural Arts Festival. We have a number of other collaborations planned and we’re very excited to offer for the first time this year, during the shoulder season, a creativity camp. It’s a 10-day opportunity for people to come to Collier County and take a wide variety of art classes, which we offer throughout the year. But during this 10 days, there will be a concentration of classes and we’re thrilled to work with John. This is a first-time application for us and we’re delighted to be part of this group of funded organizations. She brought brochures to introduce everyone to the Naples Art District. Mr. Kyle noted that Opera Naples’ Under the Stars festival brought 3,500 to the area, a large economic boost and City Council presented their artistic director, Ramón Tebar, with the key to the city and named him a special cultural ambassador. 4.B.1.a Packet Pg. 19 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 16 Mr. Alexander said he was the CEO for Naples Players, a first-time applicant. They offer 200-plus local performances yearly and have about 50,000 in the audience. Although 60- to 65% of them live in Collier County, 35% come from somewhere. We’ve never applied before because the metrics are so convoluted, so he applauds the conversation about how to calculate those hotel rooms, things some of them way-underestimated and some way-overestimated. The conversation that’s being had today is really exciting and encouraging and he thanks John for engaging with the performing arts and the TDC for its consideration. Acting Chair Cox thanked Ms. Becker for suggesting they introduce themselves. Ms. Becker made a motion to approve Tourist Development Tax Grant Applications for FY 2022- 2023 Marketing Grants, formerly Category B, ($100,000) and Non-County-Owned/Operated Museums, formerly Category C-2 ($672,500), and found that it promotes tourism. Second by Ms. Kerns. The motion was carried unanimously, 8-0. c. Recommendation to approve modifications to TDT Grant Guidelines on allowable uses to include the cost of producing a performing arts production or entertainment at an event or location whose primary purpose is the promotion of tourism , not to exceed 50% of the total cost of the production and based on the availability of funds and make a finding that this program promotes tourism. Mr. Melleky said the second recommendation is to approve modifications to the TDT grant guidelines on allowable uses to include the cost of producing a performing arts production or entertainment at an event or location whose primary purpose is the promotion of tourism, not to exceed 50% of the total cost of the production and based on the availability of funds and make a finding that this program promotes tourism. This provides performing arts organizations with an opportunity to participate in the promotion of tourism and qualify for grant opportunities. Since performing arts are a fabric of our community, it’s important that the guidelines allow the same leeway that an exhibition gets and the current guidelines for museums are eligible for funding for an exhibition and its related expenses for that installation. In a performing arts organization, a comparable cost would be the cost of production, which would be found to promote tourism. Based on the review of similar tourism grant programs throughout the State, it is recommended that the allowable use of grant funds should be considered up to a maximum not to exceed 50% of the total cost of the production and based on the availability of funds. Mr. Grifoni said he didn’t understand the rationale of why this wasn’t approved originally. What prompted the change now? Why was it not in place before because it seems completely reasonable and logical that a performance would generate just as much, if not more, tourism than an exhibit. Mr. Beirnes said that was decided many years ago before many of us were here. When we sat down and took a look, it did make sense that compared to what other destinations and regions do consider allowable, this felt like it fit in line, in compliance with, and mirrored many or all of those. Mr. Grifoni asked if they knew the original reasoning to prohibit it. Mr. Beirnes said they didn’t. Acting Chair Cox agreed and said she didn’t understand the dissimilarity between the costs of a production versus the costs of acquiring an exhibit. They’re different endeavors, but it seems like both would be a large burden on the cultural organization and similar necessities to go forward, so he’s glad 4.B.1.a Packet Pg. 20 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 17 he asked. If we were to make a motion, would the agreements whose funding was affected and weren’t approved be included? Mr. Melleky said it that’s the third recommendation, but it’s separate. We want to carry over those applications to include. Then we’d also know how much is left to fund, so depending on that next grant opening deadline, we already know where some of the funding could go. Acting Chair Cox asked if there was a motion to modify the grant guidelines. Ms. Petrunoff made a motion to approve modifications to TDT Grant Guidelines on allowable uses to include the cost of producing a performing arts production or entertainment at an event or location whose primary purpose is the promotion of tourism, not to exceed 50% of the total cost of the production and based on the availability of funds and found that this program promotes tourism. Second by Mr. Grifoni. The motion was carried unanimously, 8-0. d. Recommendation to authorize a second round of grant application solicitations for the C-2 Category Museum grants beginning July 1, 2022, with a deadline of August 31, 2022, at 5 p.m. and make a finding that the grant program promotes tourism. Mr. Melleky said the last recommendation is to authorize a second round of grant application solicitations for the C2 category museum grants beginning July 1, 2022, with a deadline of August 31, 2022 at 5 p.m. and make a finding that the grant program promotes tourism. With the approvals that already have been done, what this would do is allow us to reopen the grant process to include the performing arts organizations in this grant process in this second round of grants. We would then allow them to fund performances up to 50%, as you just approved. It also allows other organizations that want to apply to apply, especially if they’re interested in the Hispanic Art Festival, so it leaves another window open for organizations to apply. Ms. Becker made a motion to authorize a second round of grant application solicitations for the C- 2 Category Museum grants beginning July 1, 2022, with a deadline of August 31, 2022, at 5 p.m. and made a finding that the grant program promotes tourism. Second by Ms. Petrunoff. The motion was carried unanimously, 8-0. Acting Chair Cox said they had so much great dialogue today about attribution and return on investment. Is there a good checkpoint for us to do a follow-up and look at that? Mr. Beirnes said this is a great segue, Downs & St. Germain, which is coming up. He doesn’t expect they’re going to have the answer, but the challenge is that as we go through the year, as they do these intercept surveys and as they encounter some of these nuggets of feedback as the year progresses, Joseph could tell us each month what they’re seeing or not seeing when it comes to the arts and culture and the interest and activities that are in markets. That’s a good challenge because we are talking about a significant amount of money. Acting Chair Cox said she’d not as familiar with Zartico’s abilities in that arena versus some of the other more traditional arenas of that business, but it would seem like there’s some translatable value. Mr. Beirnes agreed and said they’re working with Zartico’s executive leadership because this is much different than a singular geofence. There are a lot of bits and pieces and some of them are hourly, they’re not just forever, so we’ll have to work very closely with them to dissect that. That’s been quite a good conversation that we’ve had with them because it’s our request and our challenge to them as an 4.B.1.a Packet Pg. 21 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 18 organization has been very, very different than anybody else that has worked with them, so we’re kind of challenging them to utilize the data as best as possible for us 8. Old Business None 9. Marketing Partner Reports These reports (Marketing Partner Reports - Downs & St. Germain Research Group; Paradise Advertising & Marketing, Inc.; Lou Hammond & Associates; Convention & Visitors Bureau PR Team; Collier County Tax Collector - tourist tax collections; Miles Partners - Website Analytics, Digital & Social Media; Book Direct, JackRabbit Systems - online hotel booking systems; County Museums) are provided to TDC members on a digital link to the County website. The Research Data Services report will be presented monthly, and the other reports will be presented at TDC meetings on an-as-needed basis. TDC members may request a presentation by the marketing partner representative or by tourism staff at each TDC meeting. Part 1. Marketing Partner Report A. Downs & St. Germain Research Group – Joseph St. Germain “Collier County Tourism Research – April 2022 Visitor Tracking and Economic Impact Study” Ms. Petrunoff asked if he was worried about the 8.2% drop April over April in occupancies. That seems like a pretty steep drop year-over-year. Mr. Beirnes said we’ve certainly seen what “a crack in the paint.” There was such exuberance with the pent-up demand in Q1. Everything from consumer price indexes to interest rates to gas, there was a ripple effect, if not a tsunami, that happened right at the end of March. We sensed that it triggered people to reevaluate what’s going on, including international incidents. We’re watching that really closely. Coming up in just a few moments is going to be Paradise Advertising, and what influenced the markets and our way of messaging in our spring and summer campaign. If you go back 60 days ago, we were optimistic and then became cautiously optimistic. Now we’re just becoming cautious. Historically, April does dip down. We hoped it would have continued. A year ago, what you’re comparing it against is Florida residents were really traveling like crazy and you saw the Florida resident data. Everybody was traveling and figured this is a great opportunity to take advantage of relatively low rates at the time. So, we’re comparing it to that behavior now. Florida residents have receded and allowed their beaches back to the travelers. We’re really watching it. We’re anxious to see this weekend with Memorial Day, with the spike in gas. We’ll see how that all plays out, but we’re trying to take advantage of that forward-looking advanced planning that Joseph just mentioned and try to do our absolute best to fulfill a strong summer. For the rest of 2022, we’ll be comparing it against a weird anomaly of what was happening a year ago, so there’ll be more conversations like this, of what happened in August? And then that will remind us. Concerned, yes. Are we worried? We were certainly hoping for a much more positive economic impact or statement. We watch travel sentiment through Longwoods Travel Sentiment on a regular basis. Historically, when it came to COVID, you saw spikes and valleys in travel sentiment. As he mentioned in previous months, something like 63% were significantly concerned about gas prices. That remains about the same. It hasn’t gotten any worse. He’s not sure it’s gotten any better, but we’re watching that really closely. COVID has continued to recede and that economic impact has stabilized. He gets more worried when there are huge fluctuations where people are very skittish, so there’s a lot that’s going on in the market. 4.B.1.a Packet Pg. 22 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 19 Ms. Petrunoff said she’s not surprised that the planning and advance has increased just from talk of tourists in town. They are worried about being booked out and everything selling out when they normally come down here, so it seems like everybody who has something to rent is already committed for next year. Mr. Beirnes said there’s definitely a lot of advance booking. One of the challenges going forward is when it comes to ensuring that we have vibrant and available room blocks for sporting events that come in September, October, November, December, in the off-season before peak season. A lot of hotels sense the revenue management is just not sure. He assumes there’s a trepidation over what will occur. We are hearing a lot of those hotels are holding rooms to wait and see, which is not advantageous to the destination because we would like to provide our rights holders with those room blocks to lock them in for September and October. We’re going to be having some conversations to encourage the hotels to look at the sentiments and the economic impacts that are out there. That is a little concerning to us. Acting Chair Cox said she was concerned to see the close to 50% split between reservations up and down going forward. Commissioner Taylor spoke of a three-legged stool with the leisure business, which we all know has been like fishing in a barrel. But there’s been really strong demand for the last 18 to 24 months, and she spoke of arts and culture and sports as drivers. She’d (Cox) add group and convention business to that mix. What she’s hearing from some hoteliers is that we are really going to have to get back in, particularly in the third and fourth quarter, the shoulder and offseason, to guarantee reasons for people to be here during those time frames, such as a sporting tournament, group convention or cultural event. Now that more options are available, she thinks that’s going to change. Is it possible for us to add a 2019 to our overnight visitor origin markets as a reference point so we can get a better feel of how the pandemic affected our “traditional-source” markets? Mr. St. Germain said he can add that. The reason they got rid of it was because April 2020 was the strangest out of all the months. Ms. Becker said that on Page 18 of the slides, there was a visual she wanted to see again. What is that? It looks like a woman falling down. Mr. Beirnes said it’s an aerial shot of a kid playing in water. They can relook at that. B. Paradise Advertising – Joseph Taylor “Overview for Summer, the Spring-Summer Campaign, A Look Ahead.” (PowerPoint presentation) Mr. Beirnes said his emails back and forth with Joseph are thick with approvals and there sometimes are 10 or 15 different designs and layouts. We talk hourly about anything that’s going on, the business impact, the Northeast, Midwest and Florida, to monitor it. We need to really be nimble, not a week or a month late. We speak within 45 minutes to an hour of when something hits. Ms. Petrunoff asked if he thought it would be an advantage to advertise that, in most cases, this is a direct flight here and we are on a convenient time zone versus the competition destinations for a segment of 40 and under. Right now, air travel is pretty much a disaster. You don’t have to take connections to come here. It’s a hop, skip and a jump. She thought that would have some appeal. Mr. Beirnes said RSW is a crown jewel for us. We should really be celebrating it. It is not something we have looked at. Ms. Petrunoff said it’s not a connection or five time zones. 4.B.1.a Packet Pg. 23 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 20 Mr. Beirnes said we include it a lot within our PR messaging or influencers, where there’s a little more robust ability to have that conversation – and that’s really a key celebration, the fact that it’s easy access, straight into RSW. But we have alternate locations, as well, whether it’s Miami or Fort Lauderdale, which are not that far away. We do include those for our longer-form conversations. C. Lou Hammond Group – Terry Gallagher and Leslie Nobloch “National Public Relations Update – TDC Meeting – Services Conducted in April 2022” [PowerPoint presentation] Part 2. Marketing Partner Reports D. Collier County Tourist Tax Collections – Paul Beirnes “Tourist Tax Collections – April 30, 2022” E. Miles Media – Enriqueta Balandra Paradise.com Web Analytics Report – April 2022 [PowerPoint presentation] F. Paradise Coast Sports Complex/Sports Facilities Companies – Marissa Baker, Adrian Moses, Jaci Erale-Baughn [PowerPoint presentations] Acting Chair Cox asked about the size of the business obligations his company inherited. What percentage is left? Do we still have deals and or tournaments like that that we’re going to be servicing or are we close to the end of those? Mr. Moses said the soccer tournaments and lacrosse event were multiyear events. But based upon our ability to build relationships with those clients, we essentially had their permission to terminate those contracts and renegotiate our own. As we move forward, we’re going to retain those events, but they’re going to be on our terms. Ms. Petrunoff asked if they had adequate financial support from the County when structuring those deals so that you are ensuring that you don’t have deals that lose money or that are too labor intensive. Mr. Moses said the support from the TDC is adequate and the way our budget is structured means that if we need to go and ask for more money to put on events, we can do that. But the goal is never to get into any agreement in which we’re not covering our costs first, and we’re making sure that we’re getting the most return on effort. [Ms. Erale Baughn started her presentation on the website] Acting Chair Cox said she’d never seen a new web presence without a paid traffic investment. Is that purposeful, not engaging in any paid-traffic sources? Ms. Erale-Baughn asked if she was talking about paid social or Google ads, or both? Acting Chair Cox said not necessarily. Paid social is important, too, but either paid referrals or paid increase in search-engine optimization. It’s interesting to see the paid sessions at zero when we’re trying to grow. Ms. Erale-Baughn said they’re looking at a second phase to bring that in. They just did SEO and will be looking at paid. We would want to do some paid. Anything that we do out there, whether it’s in a newspaper, print ads, or a magazine, we try to drive through website traffic. You’re absolutely on point with that. That’s a second phase. 4.B.1.a Packet Pg. 24 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 21 Acting Chair Cox said she’s sure they’re seeing a very small piece of your search-engine optimization efforts. Maybe the next time you come before us, it would be great to see that this really is a one-of-a- kind facility and how our SEO rankings stack against some more robust competitive words, not Naples- based searches, but Florida or South Florida. It would be interesting. She hopes the Paradise Sports Complex ranks well since it’s the only one, but it would be interesting to see how we rank in some more competitive terms. Ms. Erale-Baughn said, sure. We have a monthly meeting on the first week of the month and she’ll bring that up because it’s a great point. [She continued the presentation] Mr. Moses said he’s getting a lot of feedback from event organizers who are unable to secure hotel rooms for upcoming tournaments. The frustrating thing is that the rooms are available on booking websites, but they’re not being offered to our tournament operators. These are people that fill rooms and have a critical mass of people who want to come to Collier, but are unable to get through their lodging partners the pre-requisite number of hotel rooms that they need for their events. That is a huge challenge for us. Paul is fully aware of it and we’re trying to work through some solutions on that. It’s our No. 1 threat at the Sports Complex as we look forward, so, hopefully as a community, we can come together to find a solution to provide the number of rooms that people are going to use. Acting Chair Cox asked if they’ve done a collective informational and/or question-and-answer process to get underneath some of the decisions for cut-off dates and booking mechanisms. Is it dates of the tournaments? Have we tried to have any type of central conversation with the most impacted properties? Mr. Beirnes said there’s no single source on the group sale side because, whether it’s sports or group, it’s same challenge. We haven’t been able to identify it exactly, but there has been some direction by ownership management to wait and see, or there’s a moratorium on those blocks. So, whether that’s coming from revenue management, general management or ownership, we haven’t been able to dissect that. It is something that we’re going to be communicating. We have some upcoming educational sessions and some of the hotels will be participating in that for social media this Wednesday. We’re going to be bringing that up, so we’re really checking all of those opportunities when we’re sitting across from them. Any direction that was given was probably four weeks ago and sentiment will probably be radically changing from now through the next 30 days. Acting Chair Cox asked Mr. Moses about the proactive sales strategy in the off-time. It’s amazing that March is lacrosse in Naples, but we’re certainly not short of demand generators in March. So, whether it’s the first 10 days of January, the third week of December, or the last two weeks of August after school starts, there are about 77 dates in the year that really can make a difference if the hotels win or lose because it’s when we don’t have organic demand. It would be great to have an acquisition list of sports events and banquet-demand generators that match up that time frame. Also, if we can show the hotel community that we’re really dedicated to acquiring business where they need it most, that might make a difference in how they respond during some of the higher demand timeframes. Mr. Moses said they’ve got some exciting things we’ve been working collectively on with the CVB and Lee County’s CVB on to bring incredibly large and new events through Southwest Florida. He and Paul have been working to identify those compression weekends and we have our business development director, Jeff, looking at the weekend where there is compression and offering more 4.B.1.a Packet Pg. 25 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) May 23, 2022 22 community-based events on those weekends versus going out into the marketplace. There is a very structured approach to identifying where those gaps are in the calendar. In all reality, the majority of the weekend dates are spoken for. As we get into the summer, we move more into stadium events rather than large tournament events just because now we can look to attract new events in areas that are out of season when we’re in season. That’s where people travel when they’re in season and we’re out of season, so there are opportunities for us to do some self-operated things in those times, as well to try and drive new things. Mr. Beirnes said they probably don’t want to leave anything on the table, but this is the time where there probably is a need for a reset and reevaluation of that for them. G. County Museums – Paul Beirnes “Collier County Museums – April Visitors Report” 10. Council Member Discussion None 11. Tourism Staff Reports Director (Submitted) Mr. Beirnes said IPW (International Pow Wow) is the week after next. It’s where the world’s travel buyers come face-to-face with travel sellers. We will be up in Orlando with a very prominent presence because we just need to really grab that international group business. We have a full-court press to really get the large and small groups back into the destination at the same time. We already are deep into Fiscal ‘24 strategic planning, so our hotels will be receiving some outreach from us on the planning and development for that. On June 6, our new PR manager will be starting. He’s not at liberty today to disclose who that is, but we are extremely excited for that arrival. 12. Detailed Staff Reports Submitted 13. Next Scheduled Meeting Date/Location – 9:00 a.m. June 27, 2022 Collier County Government Center, Administration Bldg. F, 3rd Floor, 3299 East Tamiami Trail, Naples, Florida 34112 There being no further business for the good of the County, the meeting was adjourned by order of the acting chair at 12:22 p.m. COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL _________________________________ Chairman, Commissioner Andy Solis These minutes were approved by the Council on _________________, as presented, _______ or as amended ___________. 4.B.1.a Packet Pg. 26 Attachment: TDC 5-23-22 DRAFT Minutes (22508 : May 23, 2022 TDC Meeting Minutes) 06/27/2022 EXECUTIVE SUMMARY Recommendation to approve the FY 2022-2023 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. OBJECTIVE: To obtain approval for the 10-year capital planning document. CONSIDERATIONS: A 10-year capital planning document has been developed by Collier County staff to identify and balance long-term capital requirements/expenses and revenues received from the tourist development tax Fund 195 for beach renourishment and pass maintenance. This document is strictly used for planning. All grant requests and expenditure requests will be reviewed and approved by the Coastal Advisory Committee, the Tourist Development Council, and the Board of County Commissioners. Additionally, the Florida Department of Environmental Protection (FDEP) Local Government Funding Request (LGFR) program requires that a 10-year planning document be utilized and approved for all municipalities seeking cost-share funding for Beach Management projects. Approval of this document for planning purposes satisfies the intent of this program. FISCAL IMPACT: No fiscal impact for this action. GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan related to this action. ADVISORY BOARD RECOMMENDATIONS: This item will be presented to the Tourist Development Council (TDC) on June 27, 2022, and the Coastal Advisory Committee (CAC) on September 8, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the FY 2022-2023 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that this item promotes tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division ATTACHMENT(S) 1. 06.14.22 - CZM Budget FY23 (PDF) 7.1 Packet Pg. 27 06/27/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.1 Doc ID: 22430 Item Summary: Recommendation to approve the FY 2022-2023 10-Year Capital Planning document for Fund 195 Beach Renourishment and Pass Maintenance and Fund 185 Program Management and Administration and make a finding that these expenditures promote tourism. Meeting Date: 06/27/2022 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 06/02/2022 7:55 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 06/02/2022 7:55 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 06/02/2022 9:59 AM Tourism Paul Beirnes Director Completed 06/02/2022 9:59 AM County Manager's Office Geoffrey Willig Acting County Manager Completed 06/03/2022 11:50 AM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 06/23/2022 11:33 AM County Attorney's Office Colleen Greene Attorney Review Completed 06/23/2022 12:26 PM Tourist Development Council Paul Beirnes Meeting Pending 06/27/2022 9:00 AM 7.1 Packet Pg. 28 TDC Beach Renourishment Capital Fund (195)2023 CZM 10 Year ProjectionProposedBudget Projected Projected Projected Projected Projected Projected Projected Projected ProjectedFY23 - FY28 FY28 - FY32FY23 FY24 FY25 FY26 FY27 FY28 FY29 FY30 FY31 FY32 5 Year Totals 10 Year TotalsSourcesRoll forward (sum of reserves)59,432,400              67,721,300            79,850,600              88,387,900             92,743,500              86,866,900              91,097,100              91,826,300             92,301,000             97,039,800              59,432,400              59,432,400                Carry Forward to Fund Project Roll‐                              ‐                            ‐                              ‐                            ‐                              ‐                               TDT (Fund 195) Revenue12,799,000              12,927,000            13,056,300              13,186,900             13,318,800              13,452,000              13,586,500              13,722,400             13,859,600             13,998,200              65,288,000              133,906,700              Revenue Reserve(655,000)                    ‐                            ‐                              ‐                             ‐                              ‐                             ‐                             ‐                             ‐                             ‐                            (655,000)                   (655,000)                     Reimbursements/Miscellaneous Revenue 1,500,000                1,500,000                1,500,000                1,500,000                1,500,000                1,500,000                900,000                   3,000,000                9,900,000                  FEMA/FDEP Reimbursements‐                             3,360,000              3,360,000                3,360,000                  Interest300,000                    677,200                  798,500                    883,900                   927,400                    868,700                   911,000                   918,300                   923,000                   970,400                   3,587,000                8,178,400                  Total Funding71,876,400              84,685,500            93,705,400              103,958,700           108,489,700            102,687,600           107,094,600           107,967,000           108,583,600           112,908,400           134,012,400            214,122,500              Map#Uses FY23 FY24 FY25 FY26 FY27 FY28 FY29 FY30 FY31 FY32 5 Year Totals 10 Year TotalsProj. No. Beach Projects50154Hurricane Irma:‐                              ‐                               Proj. No. Collier   Beach Renourishment‐                              ‐                               80301 Collier Beach Renourishment‐                              ‐                            ‐                              ‐                             ‐                              ‐                             ‐                             ‐                             ‐                             ‐                             ‐                              ‐                               90068 Naples Beach Engineering, NTP & Renourishment       ‐                              ‐                            ‐                             1,750,000                3,250,000                 ‐                             ‐                             ‐                             ‐                             ‐                            5,000,000                5,000,000                  190067 Park Shore Beach Engineering, NTP & Renourishment 200,000                    875,000                   ‐                              ‐                             ‐                              ‐                            875,000                   1,625,000                1,075,000                3,575,000                  90066 Vanderbilt Beach Engineering, NTP & Renourishment ‐                            ‐                             1,750,000                3,250,000                 ‐                             ‐                             ‐                            5,000,000                5,000,000                  290069 Clam Pass Beach Engineering, NTP & Renourishment 100,000                    525,000                   ‐                              ‐                             ‐                            525,000                   975,000                   625,000                    2,125,000                  90071 Marco Island South, NTP & Renourishment  ‐                             200,000                  1,000,000                 ‐                              ‐                             ‐                            1,500,000                1,200,000                2,700,000                  90074 North Park Shore Beach NTP & Renourishment  (Phase out)‐                              ‐                               390076 Tiger Tail Beach Expansion170,000                     ‐                            ‐                              ‐                              ‐                             ‐                             ‐                             ‐                             ‐                            170,000                    170,000                      90065 Local Government Funding Request (LGFR)25,000                      25,000                    25,000                      25,000                     25,000                      25,000                      25,000                      25,000                     25,000                     25,000                      125,000                    250,000                      80165 CO Beach Analysis‐                              ‐                               80366 Beach Resiliency‐                              ‐                            ‐                              ‐                             ‐                              ‐                             ‐                            ‐                              ‐                               USACE Feasibility Study Technical Support ‐                              ‐                            ‐                            ‐                              ‐                               Cost Share Participation ‐ 50% for revised study ($2.97M)500,000                    500,000                   ‐                            1,000,000                1,000,000                  Cost Share Participation ‐ 50% for Final Design‐ Beach Only ($10M)5,000,000                 ‐                             5,000,000                5,000,000                  Permanent Easements for Dune Improvements10,000,000              10,000,000              10,000,000                Cost Share Participation‐ 35& Construction $100M‐                              ‐                            ‐                              ‐                             ‐                             8,750,000                8,750,000                8,750,000                8,750,000                8,750,000                 ‐                             43,750,000                ‐                            ‐                              ‐                             ‐                              ‐                             ‐                            ‐                              ‐                               ‐                              ‐                               Proj No. Inlet Projects‐                              ‐                               480288 Wiggins Pass Dredging25,000                      100,000                  1,000,000                100,000                   1,600,000                25,000                      25,000                      150,000                   150,000                   150,000                   2,825,000                3,325,000                  590549 Doctor's Pass Dredging25,000                      50,000                    500,000                    25,000                     700,000                    25,000                      250,000                   50,000                     25,000                     25,000                      1,300,000                1,675,000                  688032 Clam Pass Dredging (Pel Bay)250,000                    20,000                    250,000                    20,000                     250,000                    20,000                      250,000                   20,000                     20,000                     20,000                      790,000                    1,120,000                  790072 Collier Creek Modeling, Jetty Rework and Channel Training 125,000                     ‐                              ‐                             ‐                             180,000                   2,000,000                 ‐                             ‐                             ‐                            125,000                    2,305,000                  ‐                              ‐                               Proj No. Regulatory‐                              ‐                               80171 Beach Tilling ‐ County Wide30,000                      30,000                    30,000                      30,000                     30,000                      30,000                      30,000                      30,000                     30,000                     30,000                      150,000                    300,000                      90033 Near Shore Hard Bottom Monitoring & Seagrass Monitoring230,000                    230,000                  230,000                    230,000                   230,000                    230,000                   230,000                   230,000                   230,000                   230,000                   1,150,000                2,300,000                  90297 Shorebird Monitoring25,000                      25,000                    25,000                      25,000                     25,000                      25,000                      25,000                      25,000                     25,000                     25,000                      125,000                    250,000                      90536 City/County Physical Beach and Pass Monitor170,000                    170,000                  170,000                    170,000                   170,000                    185,000                   185,000                   185,000                   185,000                   185,000                   850,000                    1,775,000                  99999 Transfer to Fund 119 Beach Turtle Monitoring171,700                    171,700                  171,700                    171,700                   171,700                    171,700                   171,700                   171,700                   171,700                   171,700                   858,500                    1,717,000                  ‐                              ‐                               Proj No. Maintenance‐                              ‐                               80378 Tractor Shelter‐                             ‐                              ‐                               90527 Beach Cleaning‐Naples197,000                    197,000                  197,000                    197,000                   197,000                    197,000                   197,000                   197,000                   197,000                   197,000                   985,000                    1,970,000                  90533 Beach Cleaning‐County/Marco506,800                    200,000                  200,000                    200,000                   200,000                    200,000                   200,000                   200,000                   200,000                   200,000                   1,306,800                2,306,800                  80407 Jolly Bridge Maintenance‐                             ‐                              ‐                               90044 Vegetation Repairs‐Exotic Removal (phase out)‐                             ‐                              ‐                               ‐                              ‐                               Proj No. Structures‐                              ‐                               90096 Naples Pier200,000                    200,000                  200,000                    200,000                   200,000                    200,000                   200,000                   200,000                   200,000                   200,000                   1,000,000                2,000,000                  80321 Lake Trafford Shore Line Ann Olesky Sea Wall Repair (phase out)‐                              ‐                               ‐                              ‐                               Proj No. Administration‐                              ‐                               90020 Fund 195 Admin Costs 75,000                      75,000                    75,000                      75,000                     75,000                      75,000                      75,000                      75,000                     75,000                     75,000                      375,000                    750,000                      Total Direct Project Cost3,025,500                3,593,700              4,073,700                9,968,700                20,373,700              10,338,700              14,013,700              14,408,700             10,283,700             10,283,700              41,035,300              100,363,800              ‐                              ‐                            ‐                              ‐                             ‐                              ‐                             ‐                             ‐                             ‐                             ‐                             ‐                              ‐                               99195 Interest Redirection‐                              ‐                            ‐                              ‐                             ‐                              ‐                             ‐                             ‐                             ‐                             ‐                             ‐                              ‐                               99195 Transfer to 185 Operating817,600                    978,800                  978,800                    978,800                   978,800                    978,800                   978,800                   978,800                   978,800                   4,732,800                8,648,000                  99195 Transfer to Tax Collecter (Revenue Collection Exp)312,000                    262,400                  265,000                    267,700                   270,300                    273,000                   275,800                   278,500                   281,300                   1,377,400                2,486,000                  99195 Adv/Repay to 37099195 Reserves General‐                              ‐                            ‐                              ‐                             ‐                              ‐                             ‐                             ‐                             ‐                             ‐                              ‐                               99195 Reserve for Catastrophe (increase by 500K/yr up to 10M in reserves)9,570,000                10,070,000            10,000,000              10,000,000             10,000,000              10,000,000              10,000,000              10,000,000             10,000,000             10,000,000              10,000,000                99195 Reserve for Unrestricted Capital‐                              ‐                               99195 Reserve ‐ FDEP/FEMA Refuding/Deob‐                              ‐                            ‐                              ‐                             ‐                              ‐                             ‐                             ‐                             ‐                             ‐                             ‐                              ‐                               Total Programmed13,725,100              14,904,900            15,317,500              21,215,200             31,622,800              21,590,500              25,268,300              25,666,000             21,543,800             10,283,700              57,145,500              121,497,800              Unencumbered Reserve Balance to Roll58,151,300              69,780,600            78,387,900              82,743,500             76,866,900              81,097,100             81,826,300             82,301,000             87,039,800             102,624,700           76,866,900              92,624,700                 Fund Balance Check - - - - - - Assumed Rev Growth Rate101.0% 101.0% 101.0% 101.0% 101.0% 101.0% 101.0% 101.0% 101.0% 101.0% 101.0%Assumed Interest Rate1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00% 1.00%Fund Revenue Total71,876,400 84,685,500 93,705,400 103,958,700 108,489,700 102,687,600 107,094,600 107,967,000 108,583,600 112,908,400 134,012,400 214,122,500 Fund ExpenditureTotal71,876,400 84,685,500 93,705,400 103,958,700 108,489,700 102,687,600 107,094,600 107,967,000 108,583,600 112,908,400 134,012,400 214,122,500 Fund Balance/Rev-Exp- - - - - - - - - - - - Calc Estimated Carry Forward67,711,100 79,850,600 88,387,900 92,743,500 86,866,900 91,097,100 91,826,300 92,301,000 97,039,800 102,624,700 86,866,900 102,624,700 Restricted Reserves9,070,000 10,070,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 10,000,000 - 10,000,000 10,000,000 Unrestricted Reserves58,151,300 69,780,600 78,387,900 82,743,500 76,866,900 81,097,100 81,826,300 82,301,000 87,039,800 102,624,700 76,866,900 92,624,700 Total Reserves67,221,300 79,850,600 88,387,900 92,743,500 86,866,900 91,097,100 91,826,300 92,301,000 97,039,800 102,624,700 86,866,900 102,624,700 Total Sources71,876,400 84,685,500 93,705,400 103,958,700 108,489,700 102,687,600 107,094,600 107,967,000 108,583,600 112,908,400 134,012,400 214,122,500 Total Uses13,235,300 14,904,900 15,317,500 21,215,200 31,622,800 21,590,500 25,268,300 25,666,000 21,543,800 10,283,700 57,145,500 121,497,800 Unrestricted at YE58,641,100 69,780,600 78,387,900 82,743,500 76,866,900 81,097,100 81,826,300 82,301,000 87,039,800 102,624,700 76,866,900 92,624,700 C:\Users\farronbevard\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\YRTW5FWP\CZM Budget FY23 061420227.1.aPacket Pg. 29Attachment: 06.14.22 - CZM Budget FY23 (22430 : Recommendation to approve the FY 2022-2023 10-Year 06/27/2022 EXECUTIVE SUMMARY Recommendation to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island, and Collier County for FY 2022-2023 in the amount of $4,155,100, budget these expenditures, approve an Agreement with the City of Naples and make a finding that these expenditures promote tourism. OBJECTIVE: To obtain approval of Tourist Development Fund 195 Grant application requests for FY 2022-2023 in the amount of $4,155,100. CONSIDERATIONS: To review and approve the received TDC Grant Applications as follows: FY 2022-2023 Tourist Development Council Fund 195 Grant Applications PROJECT / DESCRIPTION: STAFF REQUESTED RECOMMENDED Beach Renourishment Projects 90067 - Park Shore Beach Renourishment Program $ 200,000 $ 200,000 90069 - Clam Pass Beach Renourishment Program $ 100,000 $ 100,000 TBD - Tiger Tail Beach Access Expansion $ 170,000 $ 170,000 90065 - Local Government Funding Request (LGFR) $ 25,000 $ 25,000 80366 - USACE Feasibility Study $ 500,000 $ 500,000 SUB-TOTAL $ 995,000 $ 995,000 Inlet Projects 80288 - Wiggins Pass Dredging $ 25,000 $ 25,000 90549 - Doctor's Pass Dredging $ 25,000 $ 25,000 88032 - Clam Pass Dredging (Pelican Bay) $ 250,000 $ 250,000 90072 - Collier Creek Modeling, Jetty Rework & Channel Training $ 125,000 $ 125,000 SUB-TOTAL $ 425,000 $ 425,000 Regulatory 80171 - Beach Tilling - County Wide $ 30,000 $ 30,000 90033 - Near Shore Hardbottom Monitoring & Seagrass Monitoring $ 230,000 $ 230,000 90297 - Shorebird Monitoring $ 25,000 $ 25,000 90536 - City/County Physical Beach & Pass Monitoring $ 170,000 $ 170,000 99999 - Sea Turtle Monitoring Program - Collier County $ 171,700 $ 171,700 SUB-TOTAL $ 626,700 $ 626,700 Beach Maintenance 90527 - Beach Maintenance - City of Naples $ 197,000 $ 197,000 90533 - Beach Maintenance - Collier County & Marco Island $ 506,800 $ 506,800 SUB-TOTAL $ 703,800 $ 703,800 Structures 90096 - Naples Pier Repair & Maintenance $ 200,000 $ 200,000 7.2 Packet Pg. 30 06/27/2022 SUB-TOTAL $ 200,000 $ 200,000 Administration 90020 - Fund 195 Administration Costs $ 75,000 $ 75,000 99195 - Fund 185 Project Management & Administration $ 817,600 $ 817,600 99195 - Tax Collector Fees (2.5%) $ 312,000 $ 312,000 SUB-TOTAL $ 1,204,600 $ 1,204,600 TOTAL GRANTS $ 4,155,100 $ 4,155,100 Beach Renourishment Projects: Exceptional beach experience for our residents and visitors has been at the heart of our success in the past. These projects are required to maintain that experience. Approval is recommended. Inlet Projects: Projects required to maintain the beaches, and inlets, and the engineering and permitting required to support construction. Approval is recommended. Regulatory and Permit Compliance: All these items are required by the Florida Department of Environmental Protection (FDEP) permit, required by law, or required to maintain critical programs between required permit activities. Approval is recommended. Beach Maintenance: Beach maintenance is required along with beach renourishment to experience an exceptional experience for our visitors and residents. Collier County conducts the beach maintenance on behalf of the City of Marco Island. Approval is recommended. Structures: The City of Naples is requesting $200,000 in grant funding for the maintenance, upkeep, and safety of the Naples pier. Approval is recommended. Administration: Administrative program and project management cost to manage the beach program. Approval is recommended. FISCAL IMPACT: The Fiscal Year 2022-2023 proposed Beach Renourishment Fund (195) budget appropriates funding for these grant applications. The source of funds is the Tourist Development Tax. GROWTH MANAGEMENT IMPACT: There is no impact to the growth management plan related to this action. ADVISORY BOARD RECOMMENDATIONS: This item will be presented to the Tourist Development Council (TDC) on June 27, 2022, and the Coastal Advisory Committee (CAC) on September 8, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island, and Collier County for FY 2022-2023 in the amount of $4,155,100, budget these expenditures, approve an Agreement with the City of Naples and make a finding that these expenditures promote tourism. Prepared By: Andrew Miller, P.E., Coastal Zone Management, Capital Project Planning, Impact Fees and Program Management Division 7.2 Packet Pg. 31 06/27/2022 ATTACHMENT(S) 1. ES Grant App Chart with CZM Docs (PDF) 2. TDC Grant App. - Cat. A - 99999 Turtle (PDF) 3. TDC Grant App. - Cat. A - 90527 Beach Maint. Naples (PDF) 4. TDC Grant App. - Cat. A - 90096 Naples Pier (PDF) 5. 2022-2023 Tourist Develpment Tax Grant Agreement (PDF) 7.2 Packet Pg. 32 06/27/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.2 Doc ID: 22431 Item Summary: Recommendation to approve the Tourist Development Council Grant application requests from the City of Naples, the City of Marco Island and Collier County for FY 2022-2023 in the amount of $4,155,100, budget these expenditures, approve an Agreement with the City of Naples, and make a finding that these expenditures promote tourism. Meeting Date: 06/27/2022 Prepared by: Title: – Capital Project Planning, Impact Fees, and Program Management Name: Farron Bevard 06/02/2022 7:56 AM Submitted by: Title: Division Director - Capital Proj Plan, Impact Fees – Capital Project Planning, Impact Fees, and Program Management Name: Beth Johnssen 06/02/2022 7:56 AM Approved By: Review: Tourism Paul Beirnes Tourism Division Completed 06/02/2022 10:00 AM Tourism Paul Beirnes Director Completed 06/02/2022 10:00 AM County Manager's Office Geoffrey Willig Acting County Manager Completed 06/03/2022 11:45 AM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 06/23/2022 11:32 AM County Attorney's Office Colleen Greene Attorney Review Completed 06/23/2022 12:29 PM Tourist Development Council Paul Beirnes Meeting Pending 06/27/2022 9:00 AM 7.2 Packet Pg. 33 PROJECT / DESCRIPTION: STAFF REQUESTED RECOMMENDED 90067 - Park Shore Beach Renourishment Program 200,000$200,000$ 90069 - Clam Pass Beach Renourishment Program 100,000$100,000$ TBD - Tiger Tail Beach Access Expansion 170,000$170,000$ 90065 - Local Government Funding Request (LGFR)25,000$25,000$ 80366 - USACE Feasibility Study 500,000$500,000$ SUB-TOTAL 995,000$995,000$ 80288 - Wiggins Pass Dredging 25,000$25,000$ 90549 - Doctor's Pass Dredging 25,000$25,000$ 88032 - Clam Pass Dredging (Pelican Bay)250,000$250,000$ 90072 - Collier Creek Modeling, Jetty Rework & Channel Training 125,000$125,000$ SUB-TOTAL 425,000$425,000$ 80171 - Beach Tilling - County Wide 30,000$30,000$ 90033 - Near Shore Hardbottom Monitoring & Seagrass Monitoring 230,000$230,000$ 90297 - Shorebird Monitoring 25,000$25,000$ 90536 - City/County Physical Beach & Pass Monitoring 170,000$170,000$ 99999 - Sea Turtle Monitoring Program - Collier County 171,700$171,700$ SUB-TOTAL 626,700$626,700$ 90527 - Beach Maintenance - City of Naples 197,000$197,000$ 90533 - Beach Maintenance - Collier County & Marco Island 506,800$506,800$ SUB-TOTAL 703,800$703,800$ 90096 - Naples Pier Repair & Maintenance 200,000$200,000$ SUB-TOTAL 200,000$200,000$ 90020 - Fund 195 Administration Costs 75,000$75,000$ 99195 - Fund 185 Project Management & Administration 817,600$817,600$ 99195 - Tax Collector Fees (2.5%)312,000$312,000$ SUB-TOTAL 1,204,600$1,204,600$ TOTAL GRANTS 4,155,100$4,155,100$ Administration Beach Renourishment Projects Inlet Projects Regulatory Beach Maintenance Structures 7.2.a Packet Pg. 34 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Park Shore Beach Renourishment Program FY23/24 (Project No. 90067) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Engineering Services for Development of Construction Plans and Specifications (R-44 -T-54) 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $200,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 35 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Park Shore Beach Renourishment Program FY23/24 (Project No. 90067) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 200,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 200,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Services___________ ____ $ 200,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 200,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 36 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Clam Pass Beach Renourishment Program FY23/24 (Project No. 90069) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Engineering Services for Development of Construction Plans and Specifications (R-42 - R-43.5) 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $ 100,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 37 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Clam Pass Beach Renourishment Program FY23/24 (Project No. 90069) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 100,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 100,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Services___________ ____ $ 100,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 100,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 38 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Tiger Tail Beach Access Expansion (Project No. TBD) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: This project is to widen the access road between Tigertail Park pavilion to Tigertail beach to accommodate trucks and large construction equipment. 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $ 170,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 39 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Tiger Tail Beach Access Expansion (Project No. TBD) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 170,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 170,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 170,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 170,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 40 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Local Government Funding Request (LGFR) for FDEP (Project No. 90065) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Consultant support to develop the FY24/25 LGFR Grant Applications to FDEP for partial program funding 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $25,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 41 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Local Government Funding Request (LGFR) for FDEP (Project No. 90065) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Consultant Support FY24/25 LGFR ____ $ 25,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 25,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 42 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance USACE Feasibility Study Technical Support (Project No. 80366) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Engineering and technical support for the USACE Feasibility Study 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $ 500,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( X ) No ( ) 7.2.a Packet Pg. 43 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) USACE Feasibility Study Technical Support (Project No. 80366) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 500,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 500,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering and Technical Support ____ $ 500,000.00____ __________________________________ $______________ __________________________________ $______________ __________________________________ $______________ __________________________________ $______________ TOTAL $ 500,000.00___ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 44 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Wiggins Pass Monitoring (Project No. 80288) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Monitoring of Wiggins Pass required by FDEP 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $25,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 45 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Wiggins Pass Monitoring (Project No. 80288) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 25,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 25,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 46 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Doctor’s Pass Monitoring (Project No. 90549) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Monitoring of Doctor’s Pass required by FDEP 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $25,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 47 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Doctor’s Pass Monitoring (Project No. 90549) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Services___________ ____ $ 25,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 25,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 48 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Clam Pass Dredging (Pelican Bay) (Project No. 88032) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Clam Pass Dredging 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $250,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) 7.2.a Packet Pg. 49 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Clam Pass Dredging (Pelican Bay) (Project No. 88032) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 250,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 250,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 250,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 250,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 50 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Collier Creek Modeling, Jetty Rework & Channel Training (Project No. 90072) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Dredging, Jetty Rework, and Permeable Groin Installation, recommended for approval. 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $125,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X) No ( ) 7.2.a Packet Pg. 51 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Collier Creek Modeling, Jetty Rework & Channel Training (Project No. 90072) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 125,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 125,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 125,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 125,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 52 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Tilling – County Wide (Project No. 80171) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Beach tilling is required by FDEP permit and is performed directly prior to turtle nesting season. Tilling is paid for on a per acre basis for re-nourished beaches. Approval is recommended. 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $30,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 53 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Beach Tilling – County Wide (Project No. 80171) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 30,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 30,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 30,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 30,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 54 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Near Shore Hardbottom Monitoring (Project No. 90033) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Biological Monitoring is required by FDEP permit to determine the health of the near shore hardbottom as a result of the recent renourishment. Approval is recommended 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $230,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 55 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Near Shore Hardbottom Monitoring (Project No. 90033) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 230,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 230,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees / Consultant ____ $ 230,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 230,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 56 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Shorebird Monitoring (Project No. 90297) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Shorebird Monitoring is required for Vanderbilt, Park Shore, Naples, and Marco South Beaches by FDEP permit. Approval is recommended 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $25,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 57 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Shorebird Monitoring (Project No. 90297) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 25,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 25,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Contractual Services___________ ____ $ 25,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 25,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 58 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance City/County Physical Beach and Pass Monitoring (Vanderbilt, Clam Pass Beach, Park Shore, Naples, Marco South Beaches, along with Wiggins, Doctors, Collier Creek & Caxambas Passes (Project No. 90536) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Physical Beach Monitoring is required by FDEP permit and future renourishment. Beaches monitored will be Vanderbilt, Clam Pass Beach, Park Shore, Naples, Marco South and the southern portion of Barefoot Beach. Passes monitored will be Wiggins, Doctors, Collier Creek and Caxambas. Approval is recommended 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $170,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.a Packet Pg. 59 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) City/County Physical Beach and Pass Monitoring (Vanderbilt, Clam Pass Beach, Park Shore, Naples, Marco South Beaches, along with Wiggins, Doctors, Collier Creek & Caxambas Passes (Project No. 90536) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 170,000.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 170,000.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Engineering Fees ____ $ 170,000.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 170,000.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 60 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Cleaning/Maintenance – Collier County/Marco Island (Project No. 90533) 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: Maintenance of Barefoot Beach, Vanderbilt Beach, Clam Pass Beach, Park Shore Beach, and Marco Island Beach, and is recommended for approval. 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $ 506,800.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( X ) No ( ) 7.2.a Packet Pg. 61 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Beach Cleaning/Maintenance – Collier County/Marco Island (Project No. 90533) PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 506,800.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 506,800.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Operating Expenses____________ ____ $ 506,800.00______ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 506,800.00 ____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 62 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Beach Renourishment and Pass Maintenance Fund 185 Administration 1. Name and Address of Project Sponsor Organization: Coastal Zone Management Collier County Government 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 2. Contact Person, Title and Phone Number: Name: Andrew Miller – Manager – Coastal Zone Management Address: 2685 South Horseshoe Drive, Unit 103 Naples, FL 34104 Phone: 239.252.2922 3. Organization’s Chief Official and Title: Board of County Commissioners (BCC) William L. McDaniel, Jr. – BCC Chairman 4. Details of Project- Description and Location: This item funds County Staff to manage the projects, maintain the beaches, administer the program and is broken down as follows: Staff includes the CZM Manager; Operations Analyst; a Project Manager; a Field Supervisor; (2) Equipment Operators to clean and maintain the County and Marco beaches. Indirect Administrative Costs required for administrative functions like purchasing, information technology, motor pool and human resources; Current rent; Division Fiscal support; and charges for the Tax Collector are also included. Approval is recommended. 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 Months 7. Total TDC Tax Funds Requested: $1,204,600.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( X ) No ( ) 7.2.a Packet Pg. 63 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category “A” Grant Application (Page 2) Beach Renourishment and Pass Maintenance Fund 185 Administration PROJECT BUDGET PROGRAM ELEMENT AMOUNT TDC Funds Requested $ 1,204,600.00 City/Taxing District Share $ - State of Florida Share $ - Federal Share $ - TOTAL $ 1,204,600.00 PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) Administration Cost____________ ____ $ 75,000.00_____ 185 Project Management & Administration $_817,600.00_____ Tax Collector Fees (2.5%)_______ ____ $_312,000.00_____ __________________________________ $_______________ __________________________________ $_______________ TOTAL $ 1,204,600.00____ I have read the Tourist Development Category “A” Beach Funding Policy covering beach renourishment and pass maintenance and agree that my organization will comply with all guidelines and criteria. ______________________________ _________________ Signature of Sponsor Organization’s Chief Official Date 7.2.a Packet Pg. 64 Attachment: ES Grant App Chart with CZM Docs (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "A" GRANT APPLICATION Beach Renourishment and Pass Maintenance Collier County Sea Turtle Protection Program/Environmental Compliance 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Department North Collier Regional Park 15000 Livingston Road Naplcs, FL 34109 2. Contact Person, Title and Phone Number: Name: Barry Williams, Director Address: 15000 Livingston Road City: Naples, FL,34109 Phonez 239-252-4035 FAX: 239-514-8657 Other: 239-280-7035 3. Organization's Chief Official and Title: Barry Williams, Director Collier County Parks and Recreation Division 4. Details ofProject- Description and Location: The following activities require coastal construction permits from the State of Florida and thus a sea turtle monitoring program. 1. Beach nourishment; 2. Construction, excavation or maintenance ofcoastal inlet and related shoals; 3. Beach cleaning and grooming activities landward of the mean high-water line. 4. Beach cleaning following a red tide or storm event. The following excerpts from current regulations (Chapter l68-41 Rules and Procedures for Application for Coastal Construction Permits, Florida Administrative Code), provides for the scope ofthe permitting process and protection of marine turtles as it relates to the aforementioned activities. l68-41.001 Scope This chapter provides the requirements and procedures for the issuance, denial, transfer, renewal, modification, suspension and revocation ofcoastal construction permits. In this Chapter Coastal Construction is defined as "any work or activity on or encroaching upon 7.2.b Packet Pg. 65 Attachment: TDC Grant App. - Cat. A - 99999 Turtle (22431 : Recommendation to approve the Tourist Development Council Grant application sovereignty lands ofFlorida, below the mean high-water line ofany tidal water of the state, which is likely to have a material physical effect on existing coastal conditions or natural shore and inlet processes." I 6B-41 .0055 Protection of Marine Turtles (Florida Administrative Code) (1) In keeping with the Departments Authority to protect marine turtles pursuant to Section 370.12, Florida Statutes, any application for a permit under this Chapter for coastal construction that affects marine turtles shall be subject to the conditions and requirements for marine turtle protection as part of the permitting process. (2) The Department shall require appropriate measures to protect marine turtles and their habitat, such as: nest surveys, nest relocation, nest marking, modification of coastal construction, measures to reduce sand compaction, and short and long term monitoring to assess the impacts ofthe permitted coastal construction on marine turtles and their habitat. The Parks and Recreation Department, marine turtle permit holders for Collier County, monitor the following beaches for sea turtle activities as State and federal permit requirements for beach renourishment, beach raking, allowance for the use ofvehicles on the beach for surveys, beach cleanup following a red tide or storm evcnt and special events . Barefoot Beach: construction, excavation or maintenance of Wiggins Pass (only that area included within the area of influcnce of Wiggins Pass; I mile north olPass south to Wiggins Pass); pass material disposal location (renourishment); beach cleaning following a storm event and red tide Vanderbilt Beach: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Wiggins Pass and Clam Pass); beach cleaning and grooming activities landward of the mean high-water line. Park Shore: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Clam Pass and Doctors Pass). Upland sand temperature studies as required by the State. City of Naples: beach nourishment; construction, excavation or maintenance of a coastal inlet and related shoals (Doctors Pass and Gordon Pass) City of Marco Island: construction, excavation or maintenance of a coastal inlet and related shoals (Big Marco Pass and Caxambas Pass); Beach nourishment; Hideaway Beach T-Groin; beach cleaning and grooming activities landward of the mcan high-water line. l. 2. Administrative/permitting Reconnaissance and beach zoning including installation and maintenance of DNR location reference monuments for cZM and Sheriff department 500 feet increments along 26 miles of beach Daily monitoring (7 days/wk./beach -April 01-May 01 depending on renourishment schedules through Oct.3 1) Evaluation, mapping and data entry J- 4. 7.2.b Packet Pg. 66 Attachment: TDC Grant App. - Cat. A - 99999 Turtle (22431 : Recommendation to approve the Tourist Development Council Grant application 5. Responding to sea turtle disorientations (associated with renourishment and beach profile, as required by the State) 8. Reports (Sea Turtle Protection Plan- Annual Report; special reports per each beach nourishment and T-groin units, Index Nesting Beach Reports (Vanderbilt); State Productivity Reports, Beach Compaction Reports) 9. Mobilization/demobilization- 10. Vehicle maintenance- ATV's, penetrometers, data loggers 1 1. Supplies- acquisition, maintenance, inventory 12. Sand studies including beach compaction, sand temperature and ground/surface water studies and associated reporting requirements 13. Dune vegetation monitoring and exotic removal 14. Nest relocation in construction areas 15. Monitoring and reporting of escarpments 16. Additional studies required as required State,/Federal permits (Florida Statute Chapter 161-053 F.A.C. Chapter 62b-33) 17. Stranding reports and removal ofinjured, sick and dead sea turtles from all County beaches (average 50- 100/yr). 18 Public awareness- news media and public speaking upon request. 19. State mandated beach lighting compliance inspections and follow-up 21 . Assist with maintaining rope and posting along the dunes 22. Other duties as requested by CZM Department 23. Provide technical assistance and respond to data requests from coastal engincering consultants upon request. The purpose of this application is to obtain funds to perform the rcquirements of a sea turtle protection program in the specified locations. 5. Estimated project start date: October 1,2022 6. Estimated project duration: One (1) vear 7. Total TDC Tax Funds Requested: $ f7f.700 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X) 7.2.b Packet Pg. 67 Attachment: TDC Grant App. - Cat. A - 99999 Turtle (22431 : Recommendation to approve the Tourist Development Council Grant application Collier County Tourist Development Council Category "A" Grant Application Page 2 Collier County Sea Turtle Protection Program/Environmental Compliance PROJECT BUDGET PROGRAM ELEMENT TDC Funds Requested City/Taxing District Sharc State of Florida Share Federal Share TOTAL Personnel and Operating Capital -Replacement ATV TOTAL PROJECT EXPENSES: (Engineering, Mobilization, Contractor, Monitoring etc) AMOUNT $ 171,700.00 $ $ $ $ r71,700.00 $ 166,500s 5,200 s 171,700 I havc rcad the Tourist Dcvelopment Category "A" Beach Funding Policy covering beach renourishment and pass maintenance and agrcc that my organization will comply with all guidelines and criteria. aI+l*,r- DatcSignature of Sponsor Organization's Chief Official 7.2.b Packet Pg. 68 Attachment: TDC Grant App. - Cat. A - 99999 Turtle (22431 : Recommendation to approve the Tourist Development Council Grant application COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY “A” GRANT APPLICATION Beach Renourishment and Pass Maintenance Naples Beach Maintenance (Project Title) 1. Name and Address of Project Sponsor Organization: City of Naples 735 8th Street South Naples, Florida 34102 2. Contact Person, Title and Phone Number: Name: Chad Merritt, Community Services Interim Director Address: 280 Riverside Circle City Naples ST FL ZIP 34102 Phone: (239) 213-7120 FAX: (239) 213-7130 Other: cmerritt@naplesgov.com 3. Organization’s Chief Official and Title: Jay Boodheshwar, City Manager 4. Details of Project- Description and Location: Description: This is an annual TDC funded project essential for support of maintenance on local beaches. The City is responsible for the upkeep and grooming of TDC eligible beaches within the City limits. Under this project, the City removed litter, accumulation of algae and rocks along public access beach portions of the Gulf within the City’s jurisdictional limits. Funding is a benefit to both residents and tourist populations, and to the preservation of the beach, shoreline and its overall appearance and investment. This year’s request includes the partial reimbursement for beach maintenance equipment operator, landscape techs, and service workers salaries. FY 23 total cost for beach maintenance personnel is $378,921 for salaries only. Requested amount of $197,000 is a decrease from last year’s approved amount of $203,000. Location: Significate coordination of effort continues between the City and Collier County concerning beach maintenance. The project boundary location is from southernmost 5. Estimated project start date: October 1, 2022 6. Estimated project duration: 12 months 7. Total TDC Tax Funds Requested: $197,000 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes ( ) No ( X ) 7.2.c Packet Pg. 69 Attachment: TDC Grant App. - Cat. A - 90527 Beach Maint. Naples (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.c Packet Pg. 70 Attachment: TDC Grant App. - Cat. A - 90527 Beach Maint. Naples (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.c Packet Pg. 71 Attachment: TDC Grant App. - Cat. A - 90527 Beach Maint. Naples (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.d Packet Pg. 72 Attachment: TDC Grant App. - Cat. A - 90096 Naples Pier (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.d Packet Pg. 73 Attachment: TDC Grant App. - Cat. A - 90096 Naples Pier (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.d Packet Pg. 74 Attachment: TDC Grant App. - Cat. A - 90096 Naples Pier (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.e Packet Pg. 75 Attachment: 2022-2023 Tourist Develpment Tax Grant Agreement (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.e Packet Pg. 76 Attachment: 2022-2023 Tourist Develpment Tax Grant Agreement (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.e Packet Pg. 77 Attachment: 2022-2023 Tourist Develpment Tax Grant Agreement (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.e Packet Pg. 78 Attachment: 2022-2023 Tourist Develpment Tax Grant Agreement (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.e Packet Pg. 79 Attachment: 2022-2023 Tourist Develpment Tax Grant Agreement (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.e Packet Pg. 80 Attachment: 2022-2023 Tourist Develpment Tax Grant Agreement (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.e Packet Pg. 81 Attachment: 2022-2023 Tourist Develpment Tax Grant Agreement (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.e Packet Pg. 82 Attachment: 2022-2023 Tourist Develpment Tax Grant Agreement (22431 : Recommendation to approve the Tourist Development Council Grant 7.2.e Packet Pg. 83 Attachment: 2022-2023 Tourist Develpment Tax Grant Agreement (22431 : Recommendation to approve the Tourist Development Council Grant 06/27/2022 EXECUTIVE SUMMARY Recommendation to approve the 1 year Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross World Championships for $90,000 and make a finding that the sponsorship expenditures promote tourism. ______________________________________________________________________________ OBJECTIVE: Recommend the sponsorship of the Pro Watercross Championship in Collier County for 2022. CONSIDERATIONS: Pro Watercross has brought their Championship event to Collier County for several years. The event has grown in size and scope each year. This event brings national attention to Collier County and attracts several hundred Watercross participants and their families to our area in late October when our hotels and area businesses are in need of increased visitation. The results of the 2019, 2020, & 2021 Pro Watercross events were as follows: 2021 2020 2019 Direct Spending $482,763 $376,862 $384,425 Economic Impact $683,063 $533,196 $543,588 Room Nights 908 510 540 TDT Funding $95,000 $123,000 $123,000 Acquisition Cost $107.46 $241 $227 TDT Revenue $5,534 $3,825 $4,053 This Sponsorship Agreement covers 2022 Pro Watercross Championship. The terms and conditions are identified in the attached sponsorship agreement and outlines two installment payments totaling $90,000 . Watercross will provide Collier County with an invoice for each of the two installments. In summary, the installments are as follows: Payment in the amount of $50,000 shall be paid to Watercross within 45 days of the County’s receipt of an invoice following the mutual execution of this Sponsorship Agreement. The Second Payment in the amount of $40,000 shall be paid to Watercross upon receipt of a final invoice following the Watercross event. The County may deduct from this final payment any outstanding fees owed to Collier County in connection with this event. Collier County will assist Watercross in the hosting of the Pro Watercross Championship with promotion of the event on the Collier County Convention and Visitors Bureau sports marketing website and Facebook channels, with a minimum of two (2) Facebook posts on Naples, Marco Island, Everglades social account promoting the World Championship event in Naples, FL per month beginning upon the execution of this agreement. FISCAL IMPACT: Funding in the amount of $90,000 is available in the Board approved FY 22 Tourism Division Sports Event Sponsorship budget for sports marketing within TDC Promotion Fund (184). 7.3 Packet Pg. 84 06/27/2022 GROWTH MANAGEMENT IMPACT: There is no impact to the Growth Management Plan with this Executive Summary ADVISORY COMMITTEE RECOMMENDATION: This item will be presented to the Tourist Development Council at its meeting on June 27, 2022. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: Recommendation to approve the Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross Championship for $90,000 for the 2022 Pro Watercross Championships and make a finding that the sponsorship expenditures promote tourism. Prepared by: Paul Beirnes, Tourism Division Attachments: (1) Watercross Sponsorship Agreement for 2022 ATTACHMENT(S) 1. 2022 Pro Watercross Agreement Legal stamp (PDF) 7.3 Packet Pg. 85 06/27/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.3 Doc ID: 22599 Item Summary: Recommendation to approve the 1 year Sponsorship Agreement between Collier County and UWP, LLC dba Pro Watercross World Championships for $90,000 and make a finding that the sponsorship expenditures promote tourism. Meeting Date: 06/27/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 06/17/2022 1:02 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 06/17/2022 1:02 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 06/17/2022 1:03 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 06/17/2022 1:12 PM Tourism Paul Beirnes Director Completed 06/17/2022 1:41 PM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 06/23/2022 10:49 AM County Manager's Office Geoffrey Willig Acting County Manager Completed 06/23/2022 10:59 AM Office of Management and Budget Christopher Johnson Additional Reviewer Completed 06/23/2022 11:16 AM County Attorney's Office Colleen Greene Attorney Review Completed 06/23/2022 11:19 AM Tourist Development Council Paul Beirnes Meeting Pending 06/27/2022 9:00 AM 7.3 Packet Pg. 86 7.3.a Packet Pg. 87 Attachment: 2022 Pro Watercross Agreement Legal stamp (22599 : Sponsorship Agreement with Pro Watercross World Championship) 7.3.a Packet Pg. 88 Attachment: 2022 Pro Watercross Agreement Legal stamp (22599 : Sponsorship Agreement with Pro Watercross World Championship) 7.3.a Packet Pg. 89 Attachment: 2022 Pro Watercross Agreement Legal stamp (22599 : Sponsorship Agreement with Pro Watercross World Championship) 7.3.a Packet Pg. 90 Attachment: 2022 Pro Watercross Agreement Legal stamp (22599 : Sponsorship Agreement with Pro Watercross World Championship) 7.3.a Packet Pg. 91 Attachment: 2022 Pro Watercross Agreement Legal stamp (22599 : Sponsorship Agreement with Pro Watercross World Championship) 7.3.a Packet Pg. 92 Attachment: 2022 Pro Watercross Agreement Legal stamp (22599 : Sponsorship Agreement with Pro Watercross World Championship) 7.3.a Packet Pg. 93 Attachment: 2022 Pro Watercross Agreement Legal stamp (22599 : Sponsorship Agreement with Pro Watercross World Championship) 06/27/2022 EXECUTIVE SUMMARY Recommendation to approve an expenditure of Tourist Development Tax Promotion Funds to provide funding for the U.S. Open Pickleball Championship in the amount $670,000; make a finding that this expenditure promotes tourism; and authorize the necessary Budget Amendments. OBJECTIVE: To provide the financial support necessary to undertake court resurfacing, windscreen and site staging & preparation projects related to the U.S. Open Pickleball Championship. CONSIDERATION: East Naples Community Park (ENCP) has been transformed over the years to provide support for the Minto U.S. Open Pickleball Championship. This tournament draws thousands of visitors and participants each April for what is considered a world -class event for the best pickleball players in the sport. In 2022 the U.S. Open was televised on CBS Sports and provided viewers across the world information on the Naples, Marco Island, Everglades Paradise Coast. As a premier facility ENCP has sixty-four (64) courts and a welcome center, which constitutes one of the largest pickleball facilities of its kind in the United States. The funding requested is intended to support future U.S. Open Pickleball Championships at ENCP and is expected to promote tourism and related marketing efforts. The Parks & Recreation Division seeks to obtain tourist development tax promotion funding to for projects to directly support the U.S. Open. The $670,000 contained in this request will be utilized as follows: ▪ $600,000 Court Resurfacing: A total of forty (40) courts need to be resurfaced at an estimated cost of $15,000 per court or $600,000 total. The $600,000 requested will be used to resurface forty (40) of the sixty-four (64) courts at the facility. ▪ $20,000 Windscreens: To better enhance the player and visitor experience, the park system will add and/or replace existing windscreens. The windscreens serve to limit disruption from wind and will be added to existing court fencing. ▪ $50,000 Site Staging and Preparation: Provide funding for appropriate site staging for national television exposure, to include plants, trees, landscaping and general site preparation to best promote the event and the paradise coast. Future capital funding efforts under consideration that require feasibility analysis to determine TDC funding eligibility include: ▪ Parking Project: Planning, permitting and construction of a parking facility/lot, stormwater and other associated elements. The parking project could provide enhanced vehicular capacity for the benefit of the thousands of visitors that use the facility during the peak season and during the U.S. Open Pickleball Championship Tournament. ▪ Fencing Replacement: The replacement of existing end of useful-life fencing could provide crowd management capacity, enhance facility security and protect the various amenities from vandalism. ▪ Shade Structures: A frequently requested amenity is the addition of shade structures to permit longer periods of play and enhanced participant and spectator comfort. 7.4 Packet Pg. 94 06/27/2022 ▪ Parking Stabilization: For the 2023 U.S. Open Pickleball Championship the existing grass parking area could be further stabilized to prevent stranded vehicles, decrease erosion and mitigate drainage issues. According to Spirit Promotions, LLC, the 2022 U.S. Open Pickleball Championship hosted 2,800 participants with an additional 35,000 spectators over the course of the eight-day event. The 2022 U.S. Open Pickleball Championship resulted in direct visitor spending of approximately $7,144,210 within Collier County. ADVISORY BOARD RECOMMENDATION: The Tourist Development Council will review this request at its regularly scheduled meeting on June 27, 2022. On August 17, 2022, the Collier County Parks and Recreation Advisory Board (PARAB) will review. FISCAL IMPACT: Total funding requested is $670,000. Funding will be provided by TDC Category B - Promotion Funds currently available in TDC Project Fund (758) reserves. A budget amendment will be required to reallocate reserves into the appropriate funded programs. GROWTH MANAGEMENT IMPACT: There is no Growth Management impact. LEGAL CONSIDERATIONS: This item is approved as to form and legality and requires majority vote for approval. - CMG RECOMMENDATION: To approve an expenditure of Tourist Development Tax Promotion Funds to provide project funding in support of the U.S. Open Pickleball Championship in the amount of $670,000; make a finding that this expenditure promotes tourism; and authorize the necessary Budget Amendments. Prepared By: Jeffrey Newman, Financial and Operational Support Manager, Operations and Veterans Services Division ATTACHMENT(S) 1. TDC US Open Capital Projects v2 (002) (DOCX) 2. TDC US Open Requests Capital June 21 Version Combined v6 (PPTX) 7.4 Packet Pg. 95 06/27/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 7.4 Doc ID: 22626 Item Summary: Recommendation to approve an expenditure of Tourist Development Tax Promotion Funds to provide funding for the U.S. Open Pickleball Championship in the amount $670,000; make a finding that this expenditure promotes tourism; and authorize the necessary Budget Amendments. Meeting Date: 06/27/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 06/22/2022 2:55 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 06/22/2022 2:55 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 06/22/2022 2:55 PM Corporate Business Operations Jennifer Reynolds Additional Reviewer Completed 06/22/2022 3:49 PM Tourism Paul Beirnes Director Completed 06/22/2022 4:01 PM Facilities Management Ed Finn OMB Reviewer Completed 06/22/2022 9:14 PM Office of Management and Budget Christopher Johnson Additional Reviewer Completed 06/23/2022 11:44 AM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 06/23/2022 12:23 PM County Attorney's Office Colleen Greene Attorney Review Completed 06/23/2022 12:27 PM Tourist Development Council Paul Beirnes Meeting Pending 06/27/2022 9:00 AM 7.4 Packet Pg. 96 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "B" GRANT APPLICATION Fiscal Year 202 3 U.S. Open Pickleball Championship Capital Projects 1. Name and Address of Project Sponsor Organization: Collier County Parks and Recreation Division North Collier Regional Park 15000 Livingston Road Naples, Florida 34109 2. Contact Person, Title and Phone Number: Jeffrey Newman, Financial & Operational Support Manager 3339 Tamiami Trail E, Suite 217 Naples, FL 34112 Phone: 239-252-4027 Other: 239-465-9082 3. Organization's Chief Official and Title: Olema Edwards, Interim Dir. Collier County Parks and Recreation Division 4. Details of Project-Description and Location: This is a new TDC funded project/program designed to support future U.S. Open Pickleball Championships at East Naples Community Park (ENCP) and is expected to foster tourism and related marketing efforts. These projects will provide additional amenities that are needed to accommodate the growth of the U.S. Open Pickleball Championship. The three requested projects will resurface forty courts, provide windscreen to improve play and provide for site stagging and general site preparation. These projects will enhance and ensure a consistently positive pickleball experience for players and visitors attending the U.S. Open Pickleball Championship. 5. Estimated project start date: October 2022. 6. Estimated project duration: 7 Months 7. Total TDC Tax Funds Requested : $670,000.00 8. If the full amount requested cannot be awarded, can the program/project be restructured to accommodate a smaller award? Yes (X ) No ( ) 7.4.a Packet Pg. 97 Attachment: TDC US Open Capital Projects v2 (002) (22626 : Funding for Staging & Preparation of Pickleball Facilities) P a g e | 2 COLLIER COUNTY TOURIST DEVELOPMENT COUNCIL CATEGORY "B" GRANT APPLICATION Fiscal Year 2023 U.S. Open Pickleball Championship Capital Projects PROJECT BUDGET PROJECT ELEMENT AMOUNT TDC Funds Requested $670,000.00 City/Taxing District Share $N/A State of Florida Share $N/A Federal Share $N/A TOTAL $670,000.00 PROJECT EXPENSES: The $670,000 contained in this request will be utilized as follows: ▪ $600,000 Court Resurfacing: A total of forty (40) courts need to be resurfaced at an estimated cost of $15,000 per court or $600,000 total. The $600,000 requested will be used to resurface forty (40) of the sixty-four (64) courts at the facility. ▪ $20,000 Windscreens: To better enhance the player and visitor experience, the park system will add and/or replace existing windscreens. The windscreens serve to limit disruption from wind and will be added to existing court fencing. ▪ $50,000 Site Stagging and Preparation: Provide funding for appropriate site stagging for national television exposure, to include plants, trees, landscaping and general site preparation to best promote the event and the paradise coast. Additional TDC Funds requested $670,000.00 MILESTONES: Obtain TDC approval for additional TDC Funds June 2022 Obtain PARAB approval August 2022 Obtain BCC approval September 2022 Project completion April 2023 7.4.a Packet Pg. 98 Attachment: TDC US Open Capital Projects v2 (002) (22626 : Funding for Staging & Preparation of Pickleball Facilities) Capital Pro ject Re quest for the US Open Pickleball Championship June 27th, 2022 1 Prepared by PSD OVS and Parks teams Presenting: Jeffrey Newman, Managers 7.4.b Packet Pg. 99 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging 2022 U.S. Open Pickleball Championships 2 2,800 Participants. 35,000 Spectators. Direct Visitor Spending of approx imately $7,144,210 within Collier County. CBS Television exposure for Marco Island/Naples/Paradise Coast. Information Provided by Spirit Promotions, LLC. 7.4.b Packet Pg. 100 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Proposed Future U.S. Open Pickleball Championship Capital Pro jects Re quest for Support: 3 7.4.b Packet Pg. 101 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging •3 Areas of Funding Support. •Court Resurfacing. •Windscreens. •Site Staging and Preparation. 2023 U.S. Open Support Request Court Resurfacing, $600,000.00 Site Staging and Preparation, $50,000.00 Windscreens, $20,000.00 7.4.b Packet Pg. 102 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Court Resurfacing $600,000 §A total of forty (40)courts need to be resurfaced at an estimated cost of $15,000 per court or $600,000 total. The $600,000 requested will be used to resurface forty (40)of the sixty-four (64)courts at the facility. 5 7.4.b Packet Pg. 103 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Windscreens $20,000 §To enhance the player and visitor experience,the park system will add and/or replace existing windscreens. The windscreens serve to limit disruption from wind and will be added to existing court fencing. 6 7.4.b Packet Pg. 104 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Site Stagging and Preparation $50,000 §Provide funding for appropriate site stagging for national television exposure,to include plants,trees,landscaping and general site preparation to best promote the event and the paradise coast. 7 7.4.b Packet Pg. 105 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Po tent ial Future: U.S. Open Pickleball Championship Capital Pro jects Under Eva luation: 8 7.4.b Packet Pg. 106 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Pa rking Pro ject §Planning,permitting and construction of a parking facility/lot,stormwater and other associated elements.The parking project could provide enhanced vehicular capacity for the benefit of the thousands of visitors that use the facility during the peak season and during the U.S.Open Pickleball Championship To urnament. 9 7.4.b Packet Pg. 107 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Fe ncing •The replacement of existing end of useful-life fencing could provide crowd management capacity, enhance facility security and protect the various amenities from vandalism. 10 7.4.b Packet Pg. 108 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Shade Structures •A f requently requested amenity is the addition of shade structures to permit longer periods of play and enhanced participant and spectator comfort. 11 7.4.b Packet Pg. 109 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Pa rking Stabilization §For the 2023 U.S.Open Pickleball Championship the existing grass parking area could be further stabilized to prevent stranded vehicles,decrease erosion and mitigate drainage issues. 12 7.4.b Packet Pg. 110 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging Conclusion 13 The U.S. Open Pickleball Championship has continued to grow in popularity and $670,000 is being sought to support various capital projects to support the U.S. Open Pickleball Championship. The U.S. Open Pickleball Championship has continued to grow in popularity and $670,000 is being sought to support various capital projects to support the U.S. Open Pickleball Championship. Approve an expenditure of Tourist Development Tax Promotion Funds to provide project funding in support of the U.S. Open Pickleball Championship in the amount of $670,000; make a finding that this expenditure promotes tourism; and authorize the necessary Budget Amendments Approve an expenditure of Tourist Development Tax Promotion Funds to provide project funding in support of the U.S. Open Pickleball Championship in the amount of $670,000; make a finding that this expenditure promotes tourism; and authorize the necessary Budget Amendments Questions?Questions? 7.4.b Packet Pg. 111 Attachment: TDC US Open Requests Capital June 21 Version Combined v6 (22626 : Funding for Staging 06/27/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.A.1 Item Summary: Marketing Partner Report Part 1 Meeting Date: 06/27/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 06/17/2022 11:46 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 06/17/2022 11:46 AM Approved By: Review: Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 06/17/2022 11:52 AM Tourism Jennifer Leslie Tourism Division Completed 06/17/2022 12:09 PM Tourism Paul Beirnes Director Completed 06/17/2022 11:53 AM County Manager's Office Geoffrey Willig Acting County Manager Completed 06/23/2022 11:11 AM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 06/23/2022 11:11 AM County Attorney's Office Colleen Greene Attorney Review Completed 06/23/2022 11:12 AM Tourist Development Council Paul Beirnes Meeting Pending 06/27/2022 9:00 AM 9.A.1 Packet Pg. 112 Marketing Partner Reports June 2022 TDC 9.A.1.a Packet Pg. 113 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report MARKETING PARTNER REPORTS PART I 9.A.1.a Packet Pg. 114 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report RESEARCH REPORT Downs & St Germain 9.A.1.a Packet Pg. 115 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 9.A.1.a Packet Pg. 116 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 9.A.1.a Packet Pg. 117 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 9.A.1.a Packet Pg. 118 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 9.A.1.a Packet Pg. 119 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 9.A.1.a Packet Pg. 120 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 9.A.1.a Packet Pg. 121 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 9.A.1.a Packet Pg. 122 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 9.A.1.a Packet Pg. 123 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 9.A.1.a Packet Pg. 124 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Paradise Advertising & Marketing, Inc. 9.A.1.a Packet Pg. 160 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Monthly Report | May 2022 2022 9.A.1.a Packet Pg. 161 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Table of Contents 1.Executive Summary: pg. 3 1.Visitor Insights:pgs. 4-9 1.Social Media:pgs. 10-14 1.Email:pgs. 15-18 1.Media Review:pgs. 19-31 1.Destination Photoshoot:pgs. 33-51 ParadiseAdv.com 9.A.1.a Packet Pg. 162 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com Executive Summary | May 2022 ●The state of Florida accounted for three of the top five and five of the top ten visitor markets last month.Miami/Ft. Lauderdale, Fort Myers/Naples and Tampa/St. Petersburg remained in the top five, while Orlando/Daytona Beach/Melbourne ranked #8. NYC, Chicago and Boston led out-of-state visitation. ●Florida residents represented 1 out of 3 visitors to the destination in May. If isolating to the website specifically, that number increases to 47% of visitation, up 16% compared to last year. ●The bulk of May travelers visited the website 1-2 months out. Most website visitors were interested in logistics and planning themed content, with the Florida resident landing page leading all non-home page landing pages in traffic (9,559 pageviews). ●Which POIs were most frequented by visitors? Everglades National Park, Tiburon Golf Club and North Collier Regional Park led all points of interest in visitation during the month of May. Fakapachee Strand Preserve State Park, Naples Beach and Vanderbilt built also placed in the top 10, indicating a continued preference for outdoor spaces. ●Part 2 of our Destination Photoshoot wrapped in late May. Locations captured include 5th Avenue, 3rd Street, Naples Pier Delnor-Wiggins Pass, Marco Island, Cape Romano and Tin City. 51 9.A.1.a Packet Pg. 163 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 5 2 1Visitor Insights 9.A.1.a Packet Pg. 164 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Visitor Insights | Visitor Flow and Volume 53 ParadiseAdv.com 9.A.1.a Packet Pg. 165 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 54 Visitor Insights | Demographics ParadiseAdv.com 9.A.1.a Packet Pg. 166 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Visitor Insights | Spending 55 ParadiseAdv.com 9.A.1.a Packet Pg. 167 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Visitor Insights | Website Attribution 56 ParadiseAdv.com 9.A.1.a Packet Pg. 168 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Visitor Insights | Summary 57 ●May was a great month for the destination, with visitor volume trending up YOY and visitor spend on par YOY. ADR, RevPAR and OCC were also up YOY. ●Chicago, New York, Miami & Boston were all strong markets for the destination in May, leading in terms of overall spend and skewing higher in household income makeup. ●May visitors were visiting our site 1-2 months ahead of their visits. Underlining the importance of having timely content on the website. ●Florida travelers represented 1/3 of visitors in May. The Florida resident continues to be an important and valuable traveler for the destination. ParadiseAdv.com 9.A.1.a Packet Pg. 169 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 5 8 2Social Media 9.A.1.a Packet Pg. 170 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com Organic Social | Facebook 59*Percentages based MOM comparison Page Reach Impressions Engagements Followers Leisure 93,002 (+8.9%)120,161 (+4.1%)32,002 (+3.7%)46,467 (+92) Sports 3,559 (+113.1%)4,144 (+69.0%)142 (-26.0%)4,682 (+5) 9.A.1.a Packet Pg. 171 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com Organic Social | Instagram 60*Percentages based MOM comparison Impressions Engagements Profile Actions Followers Net Follower Growth 72,799 (+21.3%)508 (-15.9%)28 (+47.4%)14,963 +101 9.A.1.a Packet Pg. 172 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com Organic Social | Twitter 61*Percentages based MOM comparison Impressions Engagements Post Link Clicks Followers Net Follower Growth 8,492 (-13.0%)200 (-39.9%)18 (-60.0%)12,368 +69 9.A.1.a Packet Pg. 173 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com Organic Social | LinkedIn 62*Percentages based MOM comparison Impressions Engagements Post Clicks Followers Net Follower Growth 1,094 (-69.4%)79 (-61.7%)31 (-59.2%)528 +10 9.A.1.a Packet Pg. 174 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 6 3 3Email 9.A.1.a Packet Pg. 175 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com64 Email | Consumer E-Scapes Topic:Roadtrip Subject Line: Plan Your Summer Trip to Paradise Now. Most-Clicked Link:Clam Pass: Naples’ Natural Oasis Open Rate CTO RateRecipients 30.18%4.39%35,990 9.A.1.a Packet Pg. 176 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com Email | Meetings E-Scapes Subject Line: From meetings venues to after-hour relaxation, everything is better in Paradise. Most-Clicked Link:Florida’s Paradise Coast LinkedIn Note:April’s Paid email had the highest CTO of all times possibly due to the limited size of the distribution list (45,000) Open Rate CTO RateRecipients 6.7%19.9%114,579 Subscriber List 5,320 recipients Paid List 109,259 recipients 65 9.A.1.a Packet Pg. 177 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com Email | Subscribers New subscribers are collected from ParadiseCoast.com, then manually imported and organized. Unsubscribes, Hard Bounces (inactive addresses), and Spam marks are automatically removed. Note:Most months we do not receive new sign-ups for the Meetings list. A negative net change is due to unsubscribes, spam marks, and hard bounces that are often due to deactivated email addresses when a subscriber leaves their company. Meetings List 5,318 Consumer List 35,990 Net Change (this month) -53 Net Change (this month) -175 66 9.A.1.a Packet Pg. 178 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 6 7 4Media Review 9.A.1.a Packet Pg. 179 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 68 Media | Performance Performance Highlights: ●Total Spend: $152,427 ●Total Impressions: 7,110,010 ●Total Clicks: 20,613 ●Overall CTR: 0.29% ( 27%) ●Overall VCR: 80.3% ( 63%) ●Top performers in Spring/Summer Campaign: ●In Display, two mobile vendors: ○MobileFuse, our Florida Residents campaign, with a .48% ○Kargo, our high impact mobile campaign, with a .47% ●In Video: Q1 Media with a 97.5% Industry Benchmarks: CTR: 0.08% VCR: 70% Other top performers: From our LGBTQ campaign ●MobileFuse with a .48% From our Weddings campaign ●Wedding Trade Desk with a 7.9% In May we launched all elements of the Spring/Summer campaign, including the Florida Residents and Millennials initiatives. We also had the LGBTQ, Eco, and Weddings running during the month. In-State Banner Creative is currently outperforming Out-of-State. ●In-State CTR: 0.27% ●Out-of-State CTR: 0.16% 9.A.1.a Packet Pg. 180 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 69 Media | Creative Top Banner Creative Set across all Campaigns: ●Culinary at a .25% CTR ●Coming in at close seconds, both Arts & Culture and Boomers at .23% Top Video Creative across all Campaigns: ●Finest Florida has to Offer at a 97.6% VCR 9.A.1.a Packet Pg. 181 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 70 Paid Search | Performance Google Paid Search -May 2022 Top Performing Ad ●Impressions: 65,629 ●Clicks: 5,094 ●Avg. CTR:8.34% (6% increase from previous month) ●Avg. CPC: $1.25 Campaigns in Market in May: ●CCT Always On ●CCT Meetings ●CCT Weddings ●CCT LGBTQ ●CCT FL Residents Top Performing Campaign: CCT Meetings FY22 9.A.1.a Packet Pg. 182 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 71 Paid Search | Performance Breakdown Of PPC Campaign Performance Campaign Impressions Clicks CTR Avg. CPC Meetings 8,985 1,349 15.01 $0.89 FL Residents 14,977 1,063 7.10%$1.10 LGBTQ 3,479 245 7.04%$1.74 Always On 31,586 2,033 6.44%$1.21 Weddings 6,599 404 6.12%$1.35 9.A.1.a Packet Pg. 183 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 72 Paid Social | Facebook/Instagram Performance 72 In the month of May, Evergreen Always On and Weddings continued running with Millennials upcoming. Results: We saw increases of metrics across the board as spend increased from the previous month. ●Impressions: 1.1M ○7.5% increase ●Post Engagements: 380,576 ○7% increase ●Clicks: 5,323 ○16% increase By campaign: ●Evergreen CTR: 0.95% ●Weddings CTR: 1.18% *Travel industry benchmark: 0.9% :15 Only Paradise Will Do 156,410 Post Engagements Beach Couple 4.03% CTR Top Performing Traffic Creative: Top Performing Engagement Creative: Campaign with highest CTR was Consumer Leisure Evergreen 9.A.1.a Packet Pg. 184 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 7373 Paid Social | Pinterest Performance Top Performing Evergreen Creative: In the month of May, Evergreen Always On and Weddings campaigns continued running. With increased budget, we saw growth across all metrics. Results: ●Impressions: 458,329 ○29% increase ●Clicks: 7,120 ○26% increase ●Evergreen CTR: 1.33% ●Weddings CTR: 2.26% * Benchmark: 0.3% Top Performing Weddings Creative: 9.A.1.a Packet Pg. 185 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 74 Expedia | Economic Impact & Insights From those exposed to advertising on Expedia in May 2022, *Does not include Expedia results *Report as of 3/20/22 (End of the Winter Campaign) Expedia ran through the month of May, and showed the following results: ●The advertising directly drove 900 room nights and 1,000 vacation rental nights ●476 Airline Tickets were sold to those exposed to the advertising, at an average ticket price of $331 ●It generated $819,300 in gross bookings, for a 143.8 Return on Ad Spend 9.A.1.a Packet Pg. 186 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 75 Expedia | Economic Impact & Insights *Does not include Expedia results *Report as of 3/20/22 (End of the Winter Campaign) ●Top origin markets for airline tickets for May were again NYC (Newark), Chicago and DC ●Longest duration for those flying were from Detroit (6.7) and DC (5.5) days. 9.A.1.a Packet Pg. 187 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 76 Adara | Economic Impact & Insights *Does not include Expedia results *Report as of 3/20/22 (End of the Winter Campaign) NOTE: Hotel Revenue can show both Observed (direct partner data from those exposed to advertising) and Enriched Data, which uses IMPACT Plus methodology that takes Adara’s travel partner data and calculates it to include STR Census and Occupancy data to give a more complete market visibility. Observed Data Enriched Data 9.A.1.a Packet Pg. 188 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 77 Adara | Economic Impact & Insights 9.A.1.a Packet Pg. 189 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 78 Adara | Economic Impact & Insights 9.A.1.a Packet Pg. 190 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 79 Top 5 Media Partners in Revenue Top 20 Media Partners in Search & Bookings Adara | Economic Impact & Insights 9.A.1.a Packet Pg. 191 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 8 0 5 Destination Photoshoot 9.A.1.a Packet Pg. 192 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 81 9.A.1.a Packet Pg. 193 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com Sizzle Reel 82 9.A.1.a Packet Pg. 194 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 83 9.A.1.a Packet Pg. 195 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 196 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 197 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 198 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 199 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 200 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 201 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 202 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 203 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 204 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 205 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 206 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 207 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 208 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 209 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report ParadiseAdv.com 9.A.1.a Packet Pg. 210 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 2022THANK YOU 99 9.A.1.a Packet Pg. 211 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report PUBLIC RELATIONS REPORT Lou Hammond & Associates & CVB PR Team 9.A.1.a Packet Pg. 212 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report National Public Relations Update TDC Meeting Services conducted in May 2022 9.A.1.a Packet Pg. 213 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Media Highlights LHG & CVB PR EFFORTS –May 2022 Media Impressions: 44,652,615 Media Value: $260,708 9.A.1.a Packet Pg. 214 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Media Highlights 9.A.1.a Packet Pg. 215 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Media Highlights 9.A.1.a Packet Pg. 216 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Media Highlights 9.A.1.a Packet Pg. 217 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Media Highlights 9.A.1.a Packet Pg. 218 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Media Highlights 9.A.1.a Packet Pg. 219 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Media Highlights 9.A.1.a Packet Pg. 220 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Media Highlights 9.A.1.a Packet Pg. 221 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Media Outreach ➢Major Pitch Points ➢Agency promoted the following topics: ➢Pride ➢Open-Air Fun for Summer on Florida's Paradise Coast ➢Charming Bookstores ➢Luxury Experiences in Naples ➢Best Cities to Travel this Summer ➢Agency drafted the following topics for inclusion in coverage opportunities and is tracking for coverage ➢Coastal Grandma Destinations ➢Paradise Coast: Golf Capital of the World ➢Wildlife and Wilderness Adventures 9.A.1.a Packet Pg. 222 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report PROJECTS ➢IPW Conference ➢Agency sending representative Leslie Knobloch to participate in the U.S. Travel Association’s IPW Conference in Orlando on June 4- 8. The team has secured twenty media appointments on behalf of the destination and will met with media throughout the event, gaining valuable insight in the travel industry and forging relationships to build enthusiasm for the destination ➢Vetting: Media Requests ➢Agency identified and made recommendations on hosting media/influencers by investigating their demographics, aesthetic, engagement, etc. to determine if it was going to provide value to the destination. ➢TikToker (@luxury_traveler) –handled polite decline 9.A.1.a Packet Pg. 223 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Partner Communications ➢Partner Engagement ➢Through Hot Tip programming, requested information on seasonal story angles/ideas –specifically what’s new for Summer; collected responses which were added to shared document. ➢Destination Travel Analysis ➢Agency provided Client with key metrics and sentiment from Destination Analysts. ➢Partner Training Sessions ➢Agency developed social media best practices deck and presented at the May 25 Partner Training Webinar for destination partners’ benefit. ➢Partner Newsletter ➢Agency assisted in creation of May Newsletter and deployment to partners on May 24. 9.A.1.a Packet Pg. 224 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Looking Ahead ➢Pitching ➢Pride ➢Open-Air Fun for Summer on Florida's Paradise Coast ➢Charming Bookstores ➢Luxury Experiences in Naples ➢Best Cities to Travel this Summer ➢Upcoming Coverage ➢Smithsonian Magazine –Everglades City ➢The Points Guy –Florida Fishing farm-to-table ➢Recommend –Family Travel Trend Report ➢Meetings Today –Florida supplement ➢USA Today Go Escape –Everglades National Park ➢Sports Planning Guide –Pickleball in Paradise Coast 9.A.1.a Packet Pg. 225 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report Thank you! Proud to be your Partner in Paradise! 9.A.1.a Packet Pg. 226 Attachment: Part 1 June 2022 Marketing Partner Report (22591 : Marketing Partner Report 06/27/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 9.B.1 Item Summary: Marketing Partner Report Part 2 Meeting Date: 06/27/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 06/17/2022 12:45 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 06/17/2022 12:45 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 06/17/2022 12:45 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 06/17/2022 12:52 PM Tourism Paul Beirnes Director Completed 06/17/2022 12:54 PM County Manager's Office Geoffrey Willig Acting County Manager Completed 06/23/2022 11:14 AM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 06/23/2022 11:14 AM County Attorney's Office Colleen Greene Attorney Review Completed 06/23/2022 11:15 AM Tourist Development Council Paul Beirnes Meeting Pending 06/27/2022 9:00 AM 9.B.1 Packet Pg. 227 MARKETING PARTNER REPORTS PART II 9.B.1.a Packet Pg. 228 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report TOURIST TAX COLLECTIONS Collier County Tax Collector 9.B.1.a Packet Pg. 229 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 230 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 231 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 232 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 233 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 234 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 235 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 236 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 237 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 238 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 239 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 240 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report WEB SITE ANALYTICS Miles Partners, Inc. 9.B.1.a Packet Pg. 241 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report ParadiseCoast.comMonthly Report May 2022 Naples, Marco Island & the Everglades CVB 9.B.1.a Packet Pg. 242 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 243 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 244 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 245 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 246 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report Top States ●Florida 56,938 ●New York 6,939 ●Illinois 3,521 ●Georgia 3,117 ●New Jersey 2,580 Top Metros ●Ft. Myers-Naples, FL 23,624 ●Miami-Ft. Lauderdale, FL 12,945 ●Tampa-St. Petersburg, FL 9,196 ●New York, NY 8,037 ●Orlando-Daytona Beach 5,608 9.B.1.a Packet Pg. 247 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 248 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report Paradise Coast Sports Complex 9.B.1.a Packet Pg. 249 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report PARADISE COAST Paradise Coast Sports Complex (PCSC) June 2022 Report 9.B.1.a Packet Pg. 250 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report AGENDA Event Recap & Upcoming Events SEO Progress Social Media Update & Plan Awareness & Press PCSC Brand Awareness Plan 9.B.1.a Packet Pg. 251 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report EVENT RECAP & UPCOMING EVENTS 9.B.1.a Packet Pg. 252 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report MAY EVENT RECAP •FHSAA State Lacrosse Championships •Naples United Games •Naples City, Azzurri Storm Games •US Open Pickleball Watch Party 9.B.1.a Packet Pg. 253 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report EVENTS JUNE/JULY •Copperheads Rugby League •Naples City & Azzurri Storm and Naples United Soccer Games •FGCU Dutch Lions Soccer Games •CCPS Principals Celebration •Naples City Riverwalk Soccer Camp •Economic Development Day •Pelican Bay Rotary Club 9.B.1.a Packet Pg. 254 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report EVENTS JUNE/JULY •Warrior 5v5 Soccer Camp •Soccer 3 Camp •Alpha Course Challenge –The Factory •Juventus Miami Soccer Camp •Winston Cup Soccer Tournament •FBU Top Gun Football Event •Collier County Summer Internship Celebration 9.B.1.a Packet Pg. 255 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report EVENTS JUNE/JULY •Florida Flag Football •Everton FC Soccer Camps •Ace-Carney Prospects Tackle Football Camp 9.B.1.a Packet Pg. 256 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report ONGOING EVENTS •The Cove Beer & Wine Sunset Saturdays and Food Truck Visits •The Factory Run Club •Free Factory Tuesdays •SWFL Skate Club 9.B.1.a Packet Pg. 257 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report SEO PROGRESS 9.B.1.a Packet Pg. 258 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report GOOGLE POSTS Drive awareness and SEO rankings with Google •Search Engine Results connect to Google Business account. •Google offers a way to make posts through that account. 9.B.1.a Packet Pg. 259 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report GOOGLE POSTS Google's Social Media •We have started to post on Google My Business. •The more you use their “social media,” the higher the results. 9.B.1.a Packet Pg. 260 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report COMPETITIVE KEYWORDS Add keywords and phrases to produce the right results. The more specific you can make keywords, the higher conversion rates you will obtain. Target the right audience! 9.B.1.a Packet Pg. 261 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report COMPETITIVE KEYWORDS Long Tail Keyword Approach •The Cove Beer & Wine Bar Bars, Entertainment, Outdoor Recreation, Live Music, etc. •The Factory Ninja Warrior, Tough Mudder, Outdoor Workouts, Training Courses, etc. Specificity Matters 9.B.1.a Packet Pg. 262 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report OVERALL TRAFFIC 9.B.1.a Packet Pg. 263 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report TOP TRAFFIC SOURCES 9.B.1.a Packet Pg. 264 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report SEO/WEBSITE-Playparadise.com MAY 2022 All Traffic 7,834 Direct Traffic Up 40% New Users 5,555 Page Views 22,199 9.B.1.a Packet Pg. 265 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report SEO-TRACKED KEYWORDS 9.B.1.a Packet Pg. 266 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report TOP SOCIAL NETWORK REFERRALS 9.B.1.a Packet Pg. 267 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report SOCIAL MEDIA UPDATE & PLAN 9.B.1.a Packet Pg. 268 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report FB-www.facebook.com/pcscnaples May 2022 People 130,177 Reached (+28%) Page Visits 1,154 (-4%) Page Likes Total 6,450 New Likes/Follows 70 +1% 9.B.1.a Packet Pg. 269 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report PAID SOCIAL ADS Strategy: Local Awareness & Drive More Visits Target: Collier County Residents Messaging: Facility Events, Offers to try The Cove Beer & Wine Bar and The Factory 9.B.1.a Packet Pg. 270 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report FACEBOOK RETARGETING Strategy: Capture FB Users That Interacted With Our Brand •Interacted with our Facebook page •Engaged with our Instagram page Reach audiences who know you with personalized ads customized for what is most interesting to that unique customer. 9.B.1.a Packet Pg. 271 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report AWARENESS & PRESS 9.B.1.a Packet Pg. 272 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report YOUTUBE -NABOR VIDEO Naples Board of Realtors video has over 500 views 9.B.1.a Packet Pg. 273 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report MEDIA PROMOTIONS -$165K Value CABLE CAMPAIGN Renewed for 6 months!NAPLESDEALERS.COM AUDI INFINITI VOLVO ACURA VOLKSWAGON 9.B.1.a Packet Pg. 274 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report MEDIA SPOTLIGHT –FULL PAGE AD Ad thanking the Naples Dealers for their partnership and highlighting details and amenities of the complex on May 15th 9.B.1.a Packet Pg. 275 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report Press Releases Premier League's Everton FC Bringing International Soccer Schools to PCSC -Paradise Coast (playparadisecoast.com Premier League's Everton FC Bringing International Soccer Schools to PCSC -Paradise Coast (playparadisecoast.com) Arthrex Partners With Paradise Coast Sports Complex On Strategic Initiatives in 2022 -Paradise Coast (playparadisecoast.com) Champions League Watch Party at PCSC! -Paradise Coast (playparadisecoast.com) Scenes from 2022 FHSAA State Lacrosse Championships -Paradise Coast (playparadisecoast.com) ABC-7 More Explores: 2022 Naples 9's Tournament -ABC7 Southwest Florida (abc-7.com) League Websites USARL 2022 season launched with Naples Nines tournament | USA Rugby League USA Rugby League and Copperheads RLFC unveil Naples Nines –Rugby League Nines Inaugural Naples Nines tournament in Florida | Rugby League Planet Free Press AWARENESS 9.B.1.a Packet Pg. 276 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report AWARENESS Email May Newsletter https://createsend.com/t/j-B1CBFCBAE05749DE2540EF23F30FEDED Outreach 9.B.1.a Packet Pg. 277 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report PCSC BRAND AWARENESS PLAN 9.B.1.a Packet Pg. 278 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 100 DAYS OF SUMMER CAMPAIGN Brand Awareness 3-month marketing campaign GOAL: Drive Local Awareness For Facility & Amenities STRATEGY: Brand Awareness 9.B.1.a Packet Pg. 279 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 100 DAYS OF SUMMER CAMPAIGN TACTICS: •Radio Spots •Digital Promotions •Direct Mail •Paid Social •Grassroots Community Efforts •And more… 9.B.1.a Packet Pg. 280 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report THANK YOU! 9.B.1.a Packet Pg. 281 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report Collier County Museums Visitation Reports 9.B.1.a Packet Pg. 282 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report VISITATION May 2022 9.B.1.a Packet Pg. 283 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 6,062 TOTAL VISITORS IN MAY May 2021 May 2022 Collier Museum at Government Center 690 568 Immokalee Pioneer Museum at Roberts Ranch 411 73 Marco Island Historical Museum 1,362 1,261 Museum of the Everglades 987 813 Naples Depot Museum 119 642 TOTAL 3,569 3,357 9.B.1.a Packet Pg. 284 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 16% 6% 17% 58% 3% Full-time Collier Resident Part-time Collier Resident Florida resident (not Collier County)US resident (not Florida)International Where are you from? 9.B.1.a Packet Pg. 285 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report How did you hear about us? 0 2 4 6 8 10 12 14 16 18 20 Radio Magazine Ad Chamber of Commerce Newspaper Ad Newspaper Article Magazine Article Social Media Other Word of Mouth Web Search 9.B.1.a Packet Pg. 286 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report Please explain why you would or would not recommend this museum to others. I love to come to walk and have lunch in the beautiful garden Great history, wonderful location in the center of town! We love it! Beautiful presentation of history!Elaina was absolutely incredible and made this experience 5 stars Excellent homeschool program that I would recommend I would recommend this museum to others because it is very neat, well set up, and the history is fascinating. It’s got a lot of information; plus it’s free!Highly recommend! Love the new exhibit! Nice history of old Florida I love trains Great staff Very informative Nice train exhibition good for kids I would recommend this museum to learn the history of Naples Helpful happy staff. Well maintained and *put together*Well developed. Victor was so polite and helpful. 9.B.1.a Packet Pg. 287 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report Customer Satisfaction Mean Maximum Please rate your overall experience with this Museum.4.91 5.0 How satisfied were you with the service you received?4.86 5.0 How likely are you to recommend this Museum to a friend or colleague?9.46 10.0 9.B.1.a Packet Pg. 288 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report How likely are you to recommend this Museum to a friend or colleague? 3% (2)8% (3)89% (39) 0%10%20%30%40%50%60%70%80%90%100% Detractor Passive Promoter 9.B.1.a Packet Pg. 289 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report Current Exhibits 9.B.1.a Packet Pg. 290 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 291 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 292 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 293 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 294 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 295 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 9.B.1.a Packet Pg. 296 Attachment: Part 2 June 2022 Marketing Partner Report (22596 : Marketing Partner Report 06/27/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 11.1 Item Summary: Tourism Staff Reports Meeting Date: 06/27/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 06/17/2022 12:50 PM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 06/17/2022 12:50 PM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 06/17/2022 12:51 PM Corporate Business Operations Jennifer Reynolds Stage 1 Review Completed 06/17/2022 1:01 PM Tourism Paul Beirnes Director Completed 06/17/2022 1:02 PM County Manager's Office Geoffrey Willig Acting County Manager Completed 06/23/2022 11:27 AM County Manager's Office Geoffrey Willig Deputy County Manager Skipped 06/23/2022 11:27 AM County Attorney's Office Colleen Greene Attorney Review Completed 06/23/2022 11:27 AM Tourist Development Council Paul Beirnes Meeting Pending 06/27/2022 9:00 AM 11.1 Packet Pg. 297 Paul Beirnes DIRECTOR ACTIVITIES – May 1-31, 2022 TASK 2022 Strategic Planning Projects 27 Collateral Development 84 Staff Planning & Development 41 New Projects 14 Current and Upcoming Significant Strategic Initiatives Travel Sentiment: The team remains extremely vigilant to any changes in sentiment or metrics within the economy. All along, we have worked very closely with paradise advertising to ensure that we have multiple strategies capable of initiating at anytime should the market conditions dictate. We continue to market aggressively within our target audience to the Northeast and Midwest as well as within the state of Florida. At any point we continue to alter the mix and focus geographically as well as within the messaging based upon consumer sentiment and the willingness to travel distances for the summer ahead. Based on conversations that took place with airlines recently at IPW, multiple carriers have expressed great concern based on sudden decline in summer bookings that have occurred in the last few weeks. While that concern is certainly acknowledged and we monitor the situation closely, it is our belief as well as among other DMOs that the sudden decline in domestic airline bookings includes economic conditions but predominantly the consumer frustration of recent operational cancellations by airlines and the inconvenience of being stranded. It is the belief that many more domestic travelers are opting to drive to their destinations vs flying and also avoid similar operational impacts among the rental car industry this summer.. Budget & Planning: The FY’23 Strategic Marketing Planning is well underway and a concentrated focus in the 45 days ahead for the entire team. County Sports operations and Marketing: Over the course of the past five months I have worked very closely with the deputy county managers office to create a potential organizational and responsibility realignment that would provide leadership oversight of the Paradise Coast Sports Complex to fall under the CVB. This organizational change would provide increased strategic oversight regarding the solicitation of special events and sporting activities in order to avoid compression within peek seasonal periods. we proposal will be taken shortly to the BCC in order to designate a Deputy Director of Sports position in addition to the open Deputy Director of Tourism role. Monthly Activities Trade Shows / Tourism Industry Conferences • Attended the 2022 destinations Florida conference which is attended by all of Florida’s CVBs. At this conference I was the keynote speaker for the two largest sessions of the conference (DMO Norms, Trends and Practices in Florida ; Turning Data into Actual Visitor Outcomes... A look at Analytics in the Industry ) Tourism Industry & Intra-Division Meetings • Presented a speech to the CCIM Commercial realtor meeting in Ft Myers group of 60 to discuss and present the impact and importance of tourism on the community • Hosted several meetings with the organizers as well as Collier County executive leadership regarding the future of Pro Watercross event in Collier County and the preparation of the 2022 contract 11.1.a Packet Pg. 298 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) • Hosted a series of meetings with Sports Complex relating to the development of the Naming Rights document being presented to BCC. • Attend monthly Florida Restaurant and Lodging board meeting • Host planning meeting with German trade representative Diamonde • Host planning meeting with UK trade representative Ommac Staffing / Development • Development of a series of job descriptions relating to ensuring optimal strategic staffing and subsequent meetings with County Manager’s office and HR to align • Administer, review, provide feedback and approve division Controls • Conduct weekly scheduled one on one meetings with each of 7 current staff reports • Conducted assigned / required Collier University training • Bi-weekly meetings with Deputy County Managers Dan Rodriguez Strategic Implementation • Conducted a series of meetings and workshops relating to the fiscal year 2023 strategic marketing plan and segment intake process • Conducted a meeting with the executive leadership of CHUBB Classic to discuss 2023 event and hotel compression strategies. Assisted their efforts to secure room blocks for next year's event • Hosted continued exploratory meetings with the organizers of a 2023 potential music festival at the Sports Complex • Extensive review of creative relating to Spring/Summer media campaign Marketing / Public Relations/Communications / Sales • Extensive involvement regarding the Hispanic Arts event in FY23 and the execution of the Grants program • Conducted the review surrounding the RFP search for the International Trade services agencies relating to Germany and the UK. (end of contract term Oct 1, 2022) • Bi- weekly PR agency meeting • Monthly Paradise Advertising agency meeting • Strategic guidance on all meeting and leisure email blasts • Provide team with regular data insight and market intelligence Collateral development • Provided ongoing review, direction, proofing and approval of all division collateral and communications 11.1.a Packet Pg. 299 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) GROUP MEETING SALES REPORT Lisa Chamberlain, CMP – Group Sales Manager Reporting Period: May 1 – 31, 2022 2021 2022 Number of Meeting Planner Contacts 36 31 (vs. 55 in Apr; 51 in Mar; 97 in Feb; 103 in Jan; 84 in Dec / 74 in Nov) Number of RFP leads sent to hotel partners 52 Leads sent $25,830,635 estimated Econ impact 15 leads in 2020 (Slowed down due to Coronavirus 19) 31 leads sent (vs. 58 in Apr; 44 in March; 52 in Feb; 86 leads sent in Jan; 73 in Dec; 62 in Nov and 60 in Oct) 17,960 potential room nights (vs.30,848 in Apr; 27,576 in March; 25,719 in Feb; 51,754 in Jan; 21,437 in Dec; 24,681 in Nov) $6,797,942 Estimated Economic Impact (vs. $19,267,376 in Apr; $17,341,053 EEI in Mar; $18,531,906 in Feb; $33,833,940 in Jan; $18,859,585.16 in Dec; $35,562,763.05 EEI in Nov) Number of Groups booked 1 groups booked vs (0 booked in 2020; 20 groups cancelled and 15 turned lost due to CV19) 7 groups booked (vs. 7 in Apr; 3 in Mar; 2 in Feb; 5 in Jan; 3 in Dec; 6 in Nov; 1 in Oct) Total Room Nights/Econ. Impact for Period booked $330,332 direct spending EI; 276 total room nights booked $4,638,164 direct spending EI, 8,848 TRN in April: (vs $2,116, 617 direct spending EI, 4,154 TRN in Apr; $222,333 direct spending EI, 1093 TRN in March; $79,791 direct spending EI; 244 TRN in February; $348,085 direct spending EI; 713 total room nights booked in January; $441,239 direct spending EI; 581 total room nights booked in Dec; $1,409,708 EI; 3000 TRN in Nov) Number of RFP Enhancement (RFPE) Requests 1 (vs. 0 in 2020) 4 For May (vs 4 for Apr; 2 for Mar; 3 for Feb; 0 for January; 0 in December; 3 in November) -Docker, Inc Sept 25-29/22 Naples Grande Beach Resort -Southern Wholesalers Assn 2024 JW Marriott Marco Island -Eastern Cardiothoracic Surgical Society ECTSS 2024 The Ritz-Carlton Naples National Oil Recyclers Assn 2022 Nov Naples Grande Number of RFPE’s to Contract 1 (vs. 1 in pending rebook in 2020) 2 Southern Wholesalers Association 2024 JW Marriott; The Genome Partnership 2025 JW Marriott (vs. 1 for April; 0 for March; 0 for February; 0 11.1.a Packet Pg. 300 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) for January; 0 in December; 1 in November) Client Site Visits & FAM’S 1 Chemstation site Nov 21 (vs. 0 - all sites cancelled in 2020) 0 (vs. 0 in Apr; 5 in March; 1 in February; 2 in January) *5/20 NAFER site postponed to July Hotel Partner Site Visits 1 (vs 6 in 2020 - 5 hotel/one DMC) 3 (vs. 0 in Apr; 1 in Mar; 1 in Feb; 1 in Jan) Number of Shows Attended 0 - No shows this month No shows this month • Joined the CVB team on February 1, 2021 EVENTS ATTENDED Hotel & Hospitality Industry networking event SALES ACTIVITIES Committed to be official sponsor of ASAE CEO Symposium for 2024 and confirmed details with Naples Grande Approved and finalized with Paradise Advertising the Vision Video produced for Northstar Meetings, which will be featured in an upcoming webinar targeting the group meetings market. Worked with Prevue Meetings to prepare for sponsorship of upcoming June Webinar. Barb Quigley attended Destination Celebration in Columbus OH, and met with 31 planners at this networking event, where we highlighted the benefits of meeting in our beautiful destination. We also attended Prestige Global Event May 12th in Chicago, and met with 31 Prestige clients. Our Midwest representative attended Connect Luxury / Incentive Marketplace May 22-24 in Puerto Rico, which had over 1500 total attendance and 41 quality one on one appointments. Connecting with and assisting meeting planners who have submitted leads directly and through Cvent and other channels. Coordinator position has remained vacant since February; processing of leads has been hindered a bit. RFPs. 31 leads this month (vs. 55 leads in April; 44 leads in March; 52 leads in February; 86 leads in January; 73 leads in Dec ; 62 in Nov; 60 in Oct; 47 in Sept; 58 in August) • 5/1: Florida Club Management Association Service Estimate for RFPE Funds June 2022 • 5/2: NorthStar Meetings Webinar Tapping into a Destination’s Intellectual Capital • 5/2: Laurel Humbert Meeting Resources Unlimited Inc. re: Cutting Edge in Otolaryngology 2024 • 5/3: Ashley Pencak ScienceLogic – at Ritz-Carlton Golf • 5/3: Mac Kitchin Connect Meetings Re: upcoming Connect Incentive Luxury show • 5/4: Midwest Market rep call • 5/4: FSAE Associate Advisory Committee Call • 5/5: Karen Kelega, AWHONN Florida Conference Chair re: AWHONN at Naples Grande July 2022 • 5/6: Steve Griffith Corporate Financial Studies lead opportunity Feb • 5/6: Confirmed ASAE CEO Symposium 2024 Sponsorship at Naples Grande 11.1.a Packet Pg. 301 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) • 5/7: Jeff Berger re: postponement of NAFER 2025 site visit – now in July • 5/9: Stephanie Thomas re: Florida Chamber of Commerce Dec 2023 program • 5/10: Lori Frino with The Ritz-Carlton Resorts of Naples RFPE for ECTSS Sept 2024 • 5/10: Registered for IAEE Sponsorship for June 1 Education Program for Midwest market • 5/11: WebEOC training in person • 5/11: Shalise DeMott Northstar Meetings re: upcoming opportunities Small & Boutique Meetings • 5/11: ILMA Melissa Edwards Independent Lubricant Manufacturers Assn re: ILMA RFPE enhancement • 5/11: Hotel & Hospitality Industry Networking Event • 5/12: Bayfront Inn Site Visit Partner visit • 5/12: Candidate interview for coordinator position Danays Izquierdo • 5/16: Joint call re: Collier/Lee County Sports opportunity • 5/16: Researching Retreats Resources’ for Sunshine State Roadshow • 5/17: Tourism International Representation UK and Ireland market; Germany-organizational meeting • 5/18: Destinations International webinar The Five Foundations of a Destination Organization • 5/18: FSAE Annual Conference - VIP Committee Conference Call • 5/19: Met with Mr. Sandy Diamond re: Chubb Classic Room Blocks • 5/19: Working on Midwest Market Representation Scope of Work • 5/20: Cvent’s The Cvent Source + STR: Group Business Insights • 5/20: Megan Simon Naples Grande re: RFPE Sept 2022 • 5/20: Registered and processed FSAE Annual Conference July in Tampa • 5/24: County Selection Committee RFP Review UK, Ireland, Germany • 5/24: online Virtual Attendee - Cvent Travel Summit 2022 • 5/24: Elizabeth Pardillo Maritz re: 2023 Book Manufacturer Institute Annual Meeting • 5/25: Working with Influencers CVB Training • 5/25: Lori Freiburg Deputy Dir of Executive Administrative Services re: 2022 FFCA Exec Development Conf • 5/26: Project Inspire December 2022 lead opportunity • 5/26: Provided reports for Maueen Sallustio Area DOS for Hampton Inn central on Tamiami Trail • 5/26: Holiday Inn Express Naples Downtown Partner Visit • 5/26: Hotel & Hospitality Industry Networking Event • 5/31: Tour of Artis Naples – event and meeting space Partner Visit • 5/31: Selection Committee Meetings re: UK and Ireland / Germany at county OBSERVATIONS/TRENDS Despite the recent concern of rising gas prices, increased interest rates and supply chain issues, we have not yet seen a shift in planners’ confidence… they remain optimistic about future planning. There is a continuing frustration in finding available dates and reasonable rates, not just in our area, but in many resort destinations. Staffing challenges remain a concern from both sides… planners want to feel confident service levels will be maintained and hospitality industry continues to struggle with staffing. As we predicted, we have experienced a slight drop in lead volume, which was anticipated to dip slightly during the summer. We continue to notice many of the leads sent over the last year are being ‘turned down’ or declined and 11.1.a Packet Pg. 302 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) we can assume that it is due to pure lack of availability and the group strategy of attempting to balance the group vs transient ratio, and maintaining rate integrity. Our meeting hotels continue to focus on maintaining substantial ADR (average daily rate), of course, and our goal is to secure groups that are able to afford our destination. A few of our larger hotels report they do have some 2024 leads in the sales funnel, with the objective to get them here for site visits to close the business. Additional RFP Enhancement funding would be beneficial to entice groups considering alternative destinations. UPCOMING STRATEGIC INITIATIVES Providing trends and statistics in preparation for our upcoming Strategic Planning to be conducted with Paradise Advertising team Continue to work with Paradise Advertising on social media content for LinkedIn posts and educational content. Developing a new email template for the e-scapes monthly email campaign. Working with Maura Zhang and Barbara re: Midwest newsletter content. Michelle Pirre working with Lou Hammond Group re: content for ‘Small Markets with Big Impact’ Article for Convention South We are looking forward to attending IRF (Incentive Research Foundation) in early June, which focuses on the incentive market, which is an important target market segment. Plans to attend Retreats Resources’ Florida Roadshow in June, as well as the Florida Society of Association Executives’ Annual Conference in Tampa in July. 11.1.a Packet Pg. 303 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) GROUP MEETING SALES REPORT Synergy-Connect Midwest Reps - May 2022 2021 2022 Number of Meeting Planner Contacts 237 70 Number of RFP leads sent 21 12 Number of Groups booked 5 1 Total Room Nights/Econ. Impact for Period booked 1,636 Room NIghts $285,757.97 Room Revenue 37 Room Nights $7,973.87 Room Revenue Number of RFP Enhancement (RFPE) Requests Number of RFP’s to Contract 5 1 Site Visits & FAMS Number of Shows Attended 2 in-person / 1 virtual 3 RFPs Event Name Organization Contact State Event Date Total Room Nights SPRI 2024 Conference and Business Meeting Prestige Global Meeting Source Jason Bond MN January 10-15, 2024 304 2023 AWI Conference Helmsbriscoe Amelia Roper IL April 12-16, 2024 125 MHEDA Summer EC Meeting Helmsbriscoe Amelia Roper IL July 22-26, 2023 39 Love’s 2024 Leadership Summit Love’s Travel Stops and Country Stores Lori Bolton KS January 11-20, 2024 282 LPL Financial 2024 Summit Maritz Travel Michelle Long OH April 12- 22/2024 1654 11.1.a Packet Pg. 304 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Elanco Customer Incentive 2022 Definite – JW Marriott BI Worldwide Shay Farmer MN October 21-24, 2022 37 Presbyterian Foundation 2023 Board of Directors Meeting Helmsbriscoe Karen Duff KY 2/13-2/18/2023 132 AGBT 2025 overflow Maritz Jessica Klapstein MO February 19-28, 2025 568 NAMIC Insurance Company NAIMC Insurance Company Lenora Adams IN January 2023 41 Electric Power Research Institute EPRI/ASM International Jeanelle Harden OH March 22-29, 2024 670 Best of Brands/Brand Masters Johnson Controls Michelle Grein WI December 4- 11/2023 685 Charter Spectrum Elite BI Worldwide Debra Deneen MN March 6- 12/2023 1104 President’s Club 2024 Zurich/AMEX Robin Trzesniewski IL May 1-10 2024 275 PROSPECTING and OTHER ACTIVITIES ● Attended Destination Celebration Columbus, OH (31 planners in attendance) ● Followed up Destination Celebration Columbus attendee list ● Reached out by phone and/or email to all new leads in May ● Reached out by phone and/or email to December through April tentative accounts ● Attended Prestige Global Event, Chicago (31 Prestige Clients in attendance) ● Attended Connect Luxury / Incentive Marketplace Puerto Rico (over 1500 people in attendance both buyers and suppliers - 41 one on one appointments) LOOKING AHEAD ● June 1, 2022 – PCMA Greater Midwest/IEEE Education program – Event Sponsor ● June 1- 4, 2022 - IRF Invitational - MZ attending ● June 16, 2022 Chicago Area Chapter Annual Awards Celebration – BQ attending ● June 21, 2022, Association Forum’s – Forum Forward – BQ attendance tentative pending registration fees ● June 23rd, 2022 Association Forum’s Honors Gala – BQ attendance tentative pending registration fees ● July 14, 2022 – Destination Reps Top Golf Event, Schaumburg, IL BQ attending ● August 22, 2022 -SITE Cubs Rooftop Event ● August 24th, 2022 GPS Events Chicago – BQ attending ● September 7, 2022, Destination Celebration Minneapolis, BQ attending ● October 6, 2022, Destination Celebration Indianapolis, BQ ● November 30-December 1, 2022 -Association Forum Holiday Showcase ● January 9-12, 2023 PCMA Convening Leaders, Las Vegas (Pending Approval) 11.1.a Packet Pg. 305 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) PERIOD AT A GLANCE 2021 2022 Number of Travel Agent & Tour Ops Contacts 0 50 Number of FAM’s/Site Visits 0 1 Number of Meeting Planners 0 7 Number of RFP’s Sent 2 4 sent with EIC of $99,577.10 potential Number of RFP’s Definite 0 0 Specialty Markets Michelle Pirre - Sales Assistant 5/1/2022-5/31/2022 Meetings & Events: May 12, 2022 – Site visit at Bayfront Inn on 5th with new Catering Sales Manager Maci McClaine. Discussed meeting spaces and new management with new ideas for the property. May 17, 2022 – Social media meeting with Buzzy ford and Paradise to discuss upcoming posts for Lgbtq. May 25, 2022- Social media Influencers Zoom with CVB and Paradise team, very informative information was presented on how to vet influencers and the value of social media exposure. May 25, 2022 – Simulated Con Call Hurricane Exercise Simulation – County exercise for Hurricane preparedness for county employees working emergency ops. May 26, 2022 – Site visit to Holiday Inn Express Downtown Naples 5th Ave – site visit with Sales Manager Yosie Crespo and GM Pricilla Dias. Sited meeting spaces and plans for new upgrades coming in 2023. LGBTQ @2Traveldads Recap LGBTQ Family influencers Chris & Rob Taylor, @2traveldads, visited the destination in May with their two children, to attract Lgbtq Family and eco travel exposure for the destination. As of May 23rd, with over 116 posts, the campaign has generated 1.7M impressions and continues to grow. 11.1.a Packet Pg. 306 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Destination Weddings: On May 10th the CVB hosted a weddings webinar to members of the Destination Weddings & Honeymoon Specialists Association. We had over 50 attendees at the event. The recorded event will live on the website year- round as a resource for planners and romance luxury travel agents. The webinar included some of the destinations upcoming renovations such as The Ritz-Carlton, Naples, LaPlaya Beach & Golf Resort as well as the Naples Beach Club a Four Seasons Resort. The webinar also touched on additional beach wedding locations, offsite wedding venues and air service updates. Small Meetings Market We look forward to increasing our CVB meeting planner contacts for the Small Meetings Market by attending our first Small & Boutique Meetings Conference in July. Our meetings team is currently visiting smaller boutique properties to get re-acquainted and familiar with the availability and amenities that our destination can offer these smaller non-conference events. If you would like to schedule a site visit with Michelle Pirre and Lisa Chamberlain, please contact Michelle.pirre@colliercountyfl.gov UPCOMING STRATEGIC INITIATIVES June 25th & 26th - St. Pete Pride Parade & street Carnival July 9-12th – Outcoast.com Fam for 5th Ave content and video as well as Naples Pride Content July 9th – Naples Pride Festival July 17th-19th- NorthStar’s Small & Boutique Meetings Conference October 2nd-4th - Group Family Travels Small Market Meetings Conference October 14th – Sophisticated Weddings Sponsorship NY Bridal Fashion Week 11.1.a Packet Pg. 307 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) PUBLIC RELATIONS & COMMUNICATIONS Maria Power May 1-31, 2022 Journalists/ Influencer Activity: Hosted: ➢ Free Men’s World - Finn Nainoa Aichinger & Karolin Wüstney German journalist and photographer, Finn Nainoa Aichinger & Karolin Wüstney visited the Paradise Coast to research outdoor, active & beach topics for various outlets, but Free Men’s World, THE outdoor magazine in Germany with a circulation of 100,000 copies will produce one article with several pages to be published in June/July. The CVB partnered with JW Marriott Marco Island Beach Resort, Electric Moped Tours, Barbatella, Everglades Area Tours, Maia at JW Marriott Marco Island Beach Resort, and Big Cypress National Preserve for a Swamp Walk. ➢ Canusa – Christoph Leon Jakubek The CVB is part of a big campaign with Visit Florida and the USA specialist tour operator CANUSA, the campaign has a focus on sustainability in Florida and CANUSA has created a special green route https://www.canusa.de/usa- reisen/routenvorschlaege-usa/nachhaltige-florida-reise. Other Florida destinations, which are part of this are: Tampa, Crystal River, Florida Keys and Fort Lauderdale. Part of this B2B/B2C campaign is the media part with the Reisereporter, Germany’s largest online travel medium with an exciting interactive online storytelling platform. The media coverage with this request is really outstanding, especially since online, print and social media activities are planned [online reach 4.7 M; print reach 2.1 M; social media (owned) over 76k followers]. The CVB partnered with the Naples Grande Beah Resort, Bike Ride USA, The French Restaurant, Paddle Marco, Rookery Bay Reserve and the Conservancy of SWFL. Activity: PERIOD AT A GLANCE May 2022 May 2022 May 2021 / 2020 Media Interactions 20 May 2021 - 282 May 2020 -290 Journalists/Influencers Hosted 3 May 2021 - 0 May 2020 - 0 11.1.a Packet Pg. 308 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) • Assisted Cathy Chestnut with ideas for Naples Illustrated publishes its Arts Issue • Hosted journalist and photographer from Free Men’s World • Provided cleanpix gallery for Elizabeth Bankmann of Gulfshore Life Guide for Tigertail Beach images • Vetted MiamiTuristico influencers Valeria for potential FAM visit • Submitted Quick trip submission for May to Destinations Florida for the 6th Annual Minto US OPEN Pickleball Championships • Created cleanpix gallery for Elizabeth Bankmann of Gulfshore Life Guide for Everglades. • Assisted Chris Silbernagel of Premier Travel Media with information and images for East Naples Community Park for an article for our Sports Planning Guide on new and upcoming pickleball facilities. • Provided Elizabeth Bankmann of Gulfshore Life Guide with images for Ridgway Bar & Grill • Finalized itinerary for Yvonne Beck of Swiss magazine Tierwelt. • Finalized itinerary for travel freelancer Adria Greenhauff on assignment for luxury lifestyle site JustLuxe • Reviewed and edited articles from Paul Rubio from his Fam trip earlier this year for Palm Beach Illustrated, Naples Illustrated, Fort Lauderdale Illustrated, and Aventura (Miami) Magazine • Assisted Worth magazine with interview possibilities for travel story that highlights new properties coming to market. • Vetted Tatiana Marie, Instagram and TikTok influencer for potential visit to the destination. • Assisted Charles McCool with July events for US Gulf Coast article. • Provided images for Mark A. Benson, P.A. Keller Williams Realty for promotions to attract visitors • Helped Anne Wylie of USairtours with images for website, digital and social • Assisted Mari Vidigal of Ideias na mala with images for an Everglades + 10 thousands islands article • Provided images for Sarah Knapp of Florida Travel and Lifestyles for promoting tourism • Helped Tom Heslop of Black Diamond with images for Facebook posts News & Press Releases: COLLIER COUNTY RANKS SECOND HEALTHIEST COUNTY IN FLORIDA Artis—Naples, The Baker Museum Announces Opening of Two Summer Exhibitions on June 25 The 30 Best Dog-Friendly Beaches in the U.S. 8 Great Places to Eat in Naples Florida A Multi-Generational Travel Guide for Charlotteans: 2022 THE RITZ-CARLTON SPA, NAPLES UNVEILS A COASTAL-INSPIRED REDESIGN AND “GARDEN TO SEA” SPA OFFERINGS Arthrex Partners With Paradise Coast Sports Complex Website Listings, Events and Deals • Created new 67 event listings on the website. • Website data: o April = 7797 views on the events page. 11.1.a Packet Pg. 309 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) o The events landing page stayed as the second most viewed page. • Created or updated 11 deals on www.ParadiseCoast.com. o 2,612 unique views from individuals searching deals. o Deals page views down 27% compared to 2021, and up 85% compared to 2020 views. • 27 business listings created, updated, or removed from the website. Administration & Writings • Participated in bi-weekly Agency Partner Call (LHG and Paradise Advertising). • Participated in Miles Media monthly Reporting Meeting. • Prepared May TDC PR Report. • Drafted and submitted Destinations Florida December article. • Reviewed and revised content for Group Sales, Social Media, Specialty Markets, Film Commission, Leisure, Sports, and Arts & Culture and PR articles for CoastLines Newsletter. Publicity Highlights (clips) These Stunning Resorts on Florida's 'Paradise Coast' Are Perfect for a Family Vacation Two golf courses, a waterpark, beachfront suites, video game lounge, and dining options for days — there's truly something for everyone. By Patricia Doherty May 17, 2022 11.1.a Packet Pg. 310 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) CREDIT: COURTESY OF THE RITZ-CARLTON GOLF RESORT Whether you travel to Florida's Gulf Coast for golf, spa, family fun, or beach time, you'll find what you're looking for at the Ritz-Carlton Resorts in Naples. Two luxurious properties — just a few miles apart and connected by convenient shuttle service — provide everything you need for the perfect vacation. 11.1.a Packet Pg. 311 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) CREDIT: COURTESY OF THE RITZ-CARLTON On the coast, The Ritz-Carlton, Naples offers a white sand beach on Florida's Paradise Coast with Gulf of Mexico views from each of its 447 guest rooms that include 35 suites and 70 Ritz-Carlton Club Level rooms and suites. Club Level guests have access to an exclusive lounge with beverages and culinary offerings throughout the day. There's a newly renovated spa, fitness center, and heated outdoor pool as well as Vue, an entertainment lounge with the latest video games. ADVERTISING The casual oceanfront Gumbo Limbo serves seafood with Gulf views, and The Grill is an elegant steakhouse. Terraza offers all-day al fresco dining, and DUSK features sushi and cocktails in an intimate setting. The Gourmet Shop tempts guests from early morning coffee and pastries to afternoon ice cream, sorbet, and sweets. Guests have access to Tiburón Golf Club at The Ritz-Carlton Golf Resort where they can choose from two 18-hole Greg Norman-designed championship golf courses, 11.1.a Packet Pg. 312 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) home to both LPGA and PGA tournaments. Both golfers and families will enjoy The Golf Resort featuring The Reservoir, a new water experience with three waterslides, a meandering lazy river, a splash area for the little ones, and plush cabanas with televisions, comfy sofas, lounge chairs, umbrellas, and attentive service for cocktails and dining. Speaking of dining, there's bistro-style Lemonía, Bella Vista, the casual, inviting lobby lounge, and Ría, for Latin American flavors in an outdoor setting.. CREDIT: COURTESY OF THE RITZ-CARLTON GOLF RESORT Both properties are introducing upgrades and enhancements this year, with the addition of new luxury suites at the beachfront resort and the brand's most expansive Club Level Lounge. Also in the works are improvements to the lobby, event spaces, and pools along with a full redesign of all guest rooms and suites. A new al fresco restaurant will serve creative coastal cuisine. 11.1.a Packet Pg. 313 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) CREDIT: COURTESY OF THE RITZ-CARLTON 11.1.a Packet Pg. 314 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) CREDIT: COURTESY OF THE RITZ-CARLTON While there's more than enough to do at the two Ritz-Carlton resorts, guests who venture out to Naples will find a zoo, botanical garden, upscale shopping, museums, nature preserves, a dog park, and the historic Naples pier. Florida's Paradise Coast offers experiences that bring many visitors back year after year. Guests returning in 2022 will be among the first to enjoy the transformations planned for The Ritz-Carlton Resorts of Naples. 11.1.a Packet Pg. 315 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) ART for ALL HOW OUTDOOR PUBLIC ART DEFINES A COMMUNITY May 28, 2022 BY NANCI THEORET 11.1.a Packet Pg. 316 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) PUBLIC ART TELLS A story. Through brushstrokes, the play of light and shadow and prismatic colors cast on its viewers, public art conveys the spirit and character of a community, capturing a snapshot of long-ago history, revealing its values, culture and diversity. For newcomers and visitors, it captures a sense of place; for locals it instills civic pride and builds communities. Public art tells the story of lives lived… and lost. It celebrates famous residents, everyday moments, everyday people. On a wall in downtown Fort Myers, public art speaks of slavery and bravery. In the tentacle -like tangles of a just-unveiled sculpture in Boca Raton and the bent-to-the-breaking-point palm trunk of a Punta Gorda sculpture, it reminds viewers of the fragility of nature — and its power. Or the joy of life — a mural of a shorts-clad Albert Einstein against a psychedelic background in West Palm, a statue of three childhood pals marching along a fallen tree in Bonita Springs. To read the rest of the article please visit: ART for ALL - Naples Florida Weekly 11.1.a Packet Pg. 317 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) The Best Cities for Golf From hosting prominent pro events to catering to locals, many cities offer a variety of golf experiences We studied factors from course availability to prestigious rankings from golf cities across the country Based on the data, these are the 10 best cities for golf in America There are many ways to enjoy the game of golf. Sprawling country club courses. Popular urban courses. Curses at vacation resorts with various themes. Courses on the shore and courses in the desert, old courses and new. You can play yourself or watch the tour professionals take their swings. Golf is a game for young and old, for the wealthy golf tourist and the local course hackers. And courses are found in every corner of the nation and in nearly every city, seasonal and year-round. But of all of these, which are the best cities for golf in the nation? For every city that offers golfers a first tee and a 19th hole, we counted every public course and cross-referenced each with Golf Digest's list of the top 100 public courses in the U.S. (2017-2018 ). These 10 spots are the best for golf. 11.1.a Packet Pg. 318 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) 2. Naples, FL If it's a variety you're looking for, look no further than Naples, FL. The name of the game in this gulf coast city is volume. For a population of just 20,000, the city offers 155 courses, the most for any city overall. It's no wonder that Naples bills itself as the “Golf Capital of the World." Naples has the environment one would expect for a city rife with golf courses. It's a well-to-do city, with the sixth- highest average income in the nation and some of the world's highest real estate prices. It's also extremely popular for retirees, with a median age of 66 years old. The city's most renowned golf course is the Gold Course at Tiburón Golf Club, a semi-public course. Every year since 2012, it's been the site of the LPGA's CME Group Tour Championship. The event is traditionally the final tournament of the year and offers the largest purse of any women's golf event. Aside from golf, Naples is known as a tourist favorite. It offers pristine beaches, upscale shopping along 5th Avenue and proximity to the Everglades and Ten Thousand Islands. It's also a popular wellness and yoga retreat. Naples residents report low levels of stress and depression along with healthy eating habits. Little surprise it's been named the “Happiest and Healthiest" city in the country. 11.1.a Packet Pg. 319 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) MAY 2022 DIGITAL & SOCIAL MEDIA REPORT – BUZZY FORD MAY 2022 PERIOD AT A GLANCE 2022 2021 Twitter Accounts (3) Twitter Tweets & DMs Sent: 46 Engagements: 200 Link Clicks: 18 Followers Gained: 69 Impressions: 8,509 Twitter Tweets & DMs Sent: 58 Engagements: 444 Link Clicks: 29 Followers Gained: -54 Impressions: 25,000 Facebook Accounts (5) Facebook Posts Sent: 88 Engagements: 32,889 Link Clicks: 9,391 New Fans: 154 Impressions: 1,979,134 Facebook Posts Sent: 92 Engagements: 40,263 Link Clicks: 6,645 New Fans: 120 Impressions: 1,053,766 Instagram Accounts (3) Instagram Media Sent: 62 Engagements: 731 Followers Gained: 115 Instagram Impressions: 78,011 Instagram Media Sent: 25 Engagements: 1,212 Followers Gained: 203 Instagram Impressions: 52,941 CrowdRiff 6.1k interactions and 19k views 15k interactions and 29k views ThresHold360 33,795 Views / 106,535 Engaged Views 34,130 Views / 1,333 Engaged Views Notable Tasks • Presented during our “Working with Influencers” tourism partner training • Secure social media images of our destination for Visit Florida use • Provided Twitter assets for the U.S. Commercial Service Global Travel & Tourism Team • Attend 2-Day Joint Information Center Workshop at the EOC • Repair of over 100 website broken links • Revise Arts & Culture website landing page • Update website emergency procedures manual • Secure ParadiseCoast.de website domain • Updated pickelball images • COOP Planning project • Update the TDC Grant section of the Collier County website • Provide partner newsletter article • Attend Siteimprove training • Update the “In the News” section, highlighting various destination coverage. • Renew Website Domains • Provide b-roll and images for staff and journalists 11.1.a Packet Pg. 320 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) • Update and create partner website listings. • New & Updated Website Content o 4th of July Fireworks & Fun in the Naples Area o 6 Ways to treat dad to a fun Father’s Day o Enjoy the perfect beach day at Vanderbilt Beach o Find Paradise on a Road Trip to Naples o Clam Pass Park, A natural oasis in the heart of Naples • Facebook & Instagram Live o Crayton Cove Walk o Naples Beach & Pier o Morning walk along Vanderbilt Beach o Barefoot Beach morning walk 11.1.a Packet Pg. 321 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Arts and Culture John Melleky – Arts and Culture Manager 5/01/2022-5/31/2022 TDT GRANTS AND OTHER GRANT PROGRAMS • Reviewed grant applications. • Arranged the staff meeting to review grants and provide recommendations. • Created Executive Summaries for the TDC meeting in relation to the grant program including the grant awards, changes to the grant criteria, and the opening of the second round of grants. • Contacted grant award organizations to attend the TDC meeting. • Sent out grant contracts for signature to the organizations. • Attended NEA Webinar on possible grant programs for the county. Meetings were held with organizations on their grant submission and to obtain ideas on future grant processes. DATE ORGANIZATION 05/24/22 Naples Botanical Garden 05/26/22 Children’s Museum 05/27/22 Gulfshore Opera PUBLIC ART COMMITTEE • Held introduction meetings with new Public Art Committee members. COLLIER COUNTY 100TH CELEBRATION • Meeting to start again in June depending on direction decided by the County. OUTREACH TO ARTS AND CULTURE ORGANIZATIONS Meetings were held with various arts and culture organizations to provide an introduction and determine how the new Arts and Culture initiative can help their organization. DATE ORGANIZATION 05/04/22 Naples Art District 5/09/22 Cultural Planning Group – discuss plan process 5/10/22 Naples Botanical Garden 5/10/22 Bayshore Arts District CRA 11.1.a Packet Pg. 322 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) DATE ORGANIZATION 5/11/22 Arts, Recreation, Leisure Working Group 5/13/22 Greater Naples Leadership 5/16/22 Collier Community Foundation 5/17/22 Naples Design District Board 5/19/22 Naples Art Association 5/24/22 Vincent Keeys – NAACP/Friends of the Depot Museum 5/27/22 Paul Arsenault – artist/ Arsenault Gallery UPCOMING STRATEGIC INITIATIVES • Develop materials and possible new grant processes for the TDT grants. • Create a scope document on new grant software to manage the TDT grant process. • Complete materials for June Public Art Committee. Plan strategies to promote arts and culture in CVB marketing plans for FY2022-2023 11.1.a Packet Pg. 323 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero – Travel Industry Sales Manager May 1 – 31, 2021 PERIOD AT A GLANCE 2021 2022 Number of Travel Agent Contacts 22 126 Number of Tour Operator Contacts 5 0 Number of FAM’s/Site Visits 1 0 Number Trade Shows Attended 1 1 EVENTS RECAP: ASTA South Florida Chapter – Spring Fling Affairs May 24-25, 2022 – Deerfield Beach We recently joined the American Society of Travel Advisors and this was the first event that we attend with our South Florida Chapter. It was the 2022 Robert L. Duglin ASTA South Florida Spring Affair that took place in Deerfield Beach. We had 126 agents during the tradeshow/reception portion which is a fantastic turnout for the area. For many it was their first ASTA event post-pandemic and they were very excited to meet in person and learn about the destination. All have been given the link to Florida’s Paradise Coast Specialist Program for further information. We send the Travel Advisor Specialist Program link to all the advisors as a follow up from the show. Key takeaways: They want to come on FAM trips to the destination. They would like to have travel agent rates at their fingertips and information specifically on Marco Island. The next ASTA event we participate in will be the Annual Convention in San Francisco where travel advisors attend from all over the United States. 11.1.a Packet Pg. 324 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Industry Relations: Old Marco Inn visit and Boat house sites as an alternative to beach front resorts that are unattainable for the wholesalers. Artis Naples new meeting space site visit. UK/Ireland RFP review and selection meeting Germany RFP review and selection meeting LATAM UPDATE Ongoing support to the Argentina, Brazil, Chile, Colombia, and Mexico offices. We are working on several coops/actions with each of the offices to promote the Paradise Coast. Upcoming Strategic Initiatives: BR & MX Aviareps destination visit IPW June 4 – 9, 2022 11.1.a Packet Pg. 325 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) May 2022 LATAM BRAZIL TRADE & PR ACTIONS • 370 Travel agents trained • 51 Sales Calls to check opportunities to foment Paradise Coast sales in Brazil • 84 Media Calls • 10 Press Releases Strategies in Progress: FRT Florida Day On May, 19th FRT Tour Operator will promote a Florida Day with the best FLO partners to achieve at least 200 travel agents to be trained in a workshop in Foz do Iguacu/PR. It is a very wealthy region in Brazil and we highly recommend PC participation. Coop with Diversa Tour Operator During the months of March to May, Diversa will work on several marketing actions to increase their sales to Paradise Coast and the brand awareness among their professionals and travel agents that participate on Arbo Group. Sales campaign with Azul Viagens We are considering start a sales campaign in May that, combined with marketing actions, workshop and trainings will end in a FAM tour in late September. We are still in negotiation, with Monthly calls. Luxury Book with Prime Tour Prime Tour audience for this project is unique. The target market is B2B and B2C and the distribuition will reach Luxury Brands, exclusive VIP mailing from Art Galleries, Private Jet Companies, Travel Agencies, Amex and Primetour clients, Influencers and Opinion Makers, among others. Brunch with Trade Tour We are coordinating, with Trade Tours and other partners, several brunchs where we will have a training section about Paradise Coast for travel agents that already sell Florida. ARGENTINA • 200 agents contacted during Trade event in Cordoba (ACAV)/22 sales calls • Actions with Trade: 22 sales calls • Participation in Trade Event in Cordoba. 200 agents contacted • 1 media meeting with Diana Pazos, Clarin newspaper journalist. Clarin is the most importan t newspaper in Argentina, it has its own travel supplement. 11.1.a Packet Pg. 326 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) • 1 media meeting at the office with Luz Perez, Mensajero editor. Mensajero is a very important trade media. CHILE • 22 targeted sales calls to promote & develop the PC • 9 Successful Contact • 2 Post Instagram • 1 mailing • 1 Both in LADEVI COLOMBIA TRADE ACTIONS IN MAY ✓ During May CO team held 10 virtual and face to face meetings, to search for opportunities to develop sales campaigns. ✓ 4 e-flyers sent to AVIAREPS Colombia’s database. Reach: aprox. 2,100 leads. 4 posts (one per week) were made AVIAREPS Colombia social networks. Strategies/ Projects in Progress:  Price Travel CoOp: the team clarified with the travel agency that the dates of the campaign are not May 18 to June 25, but week 18 to week 25. Partial report of results for the first month of the campaign was requested fo r the first week of June.  CIC Travel Golf Campaign: at the closing of this report, approval of the story and creative was pending for the first month of the campaign's publication. MEXICO • 20 Targeted sales calls to promote and develop the PC • Conducted 2 Mini-Trainings with specialized Luxury Travel Advisors • 3 Media Meetings • Finalized planning Destination for Mexico Rep. from May 31 – Jun. 4, 2022 • Finalized planning participation at IPW 2022 in Orlando from Jun. 4 – 9, 2022 • 46,300 Media Impressions with a total value of $5,400 USD. • Product development: – Packages to Naples and Marco Island with Despegar: https://www.despegar.com.mx/trip/accommodations/results/PC108a5853e5f1464c9354c415a03a5b5a27566980?searchP arams=RkgvQ0lUXzQ0NzQvQ0lUXzMxMS8yMDIyLTA2LTIwLzIwMjItMDYtMjQvQ0lUXzMxMS8yMDIyLTA2LTIwLzIwMjItMDYt MjQvMnxIMTpILEYwOkYsWFM6WFM%3D&flow=FH&tripItem=H1&stepNum=0&from=PSB&from=PSB&searchId=094fada 2-9e24-4000-935b-0f81e6a6665e&nw=true&abcv=YWJjdi1mb3JjZWRHRFM9ZmFsc2U1 – Packages to Naples and Marco Island with BestDay.com: 11.1.a Packet Pg. 327 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) https://www.bestday.com.mx/trip/accommodations/results/PC337492f591f54ec2a2fc19720dc3722327566982?searchPara ms=RkgvQ0lUXzQ0NzQvQ0lUXzQ3NTIvMjAyMi0wNi0yMC8yMDIyLTA2LTI0L0NJVF80NzUyLzIwMjItMDYtMjAvMjAyMi0wNi0y NC8yfEgwOkgsRjE6RixYUzpYUw%3D%3D&flow=FH&tripItem=H0&stepNum=0&from=PSB&from=PSB&reSearch=true&searc hId=c689bdbe-a29b-48fc-bd92-bf7edad6e958&nw=true&abcv=YWJjdi1mb3JjZWRHRFM9ZmFsc2U • 2 press publications: https://elblogdelviajero.com/los-20-mejores-resorts-con-rio-lento-en-florida-2// https://issuu.com/vidalturismo/docs/vidalturismo121/ • Achieved 306 Facebook followers and 16 Facebook Posts translated to Spanish. Strategies in Progress: • Ongoing Educational Efforts with Various Partners • Finalize for IPW 2022 & Destination Visit • Finalize Planning & Attend Hotelbeds/VisitFlorida Educational Presentation in Chihuahua on Jun. 16 • Finalize Planning & Attend U.S. Commercial Service’s LGBTQ Forum Online Presentation on Jun. 23 • Product & Package Development • Finalizing of campaigns with VidalTurismo & Invertour • Analyze opportunities for FAM Trip & IPT. Monthly report highlights to Finance: • 3 Media meetings. • 46,300 Media Impressions with a total value of $5,400 USD. • 306 Facebook followers and 16 Facebook Posts. 11.1.a Packet Pg. 328 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) MONTH/YEAR: MAY 2022 UK & IRELAND OFFICE HIGHLIGHT OF THE MONTH: Visit Florida – UK – VIP Summer Appreciation Event, 11 – 13 May, 2022, Southampton We participated with Visit Florida’s first in-person networking event following the pandemic, in the Solent, Southampton. Co-hosted by Visit Florida’s global marketing and trade team, including CEO, Dana Young and Visit Florida partners. 36 UK leading trade industry professionals and trade media attended providing an excellent networking opportunity to interface with trade partners and promote continued and future travel to Naples, Marco Island & the Everglades – ensuring the destination is top of mind for the industry. The event involved an interactive sailing experience/team bonding in our own individually branded boat where we hosted trade partners, plus a co-hosted dinner the evening prior, with trade partners on our table, a co-hosted briefing reception prior to sailing and luncheon reception. Other Visit Florida partners included: Visit Orlando, Daytona Beach, Florida Keys, Ft. Myers, Renty, Central Florida, St Pete/Clearwater and Universal Orlando. See below under ‘Activities’ for additional images. Below: onboard Florida’s Paradise Coast boat with team-from: North America Travel Services, Visit Fl, Kuoni & Virgin Holidays UK & IRELAND MARKET UPDATE: The cost of living has been increasing across the UK since early 2021 and in April 2022, inflation reached its highest recorded level. Increases in the costs of consumer goods, high demand and supply chain bottlenecks have been a large factor behind this rising inflation, as well as the significant increase in household energy prices. The cost of petrol/gasoline has also remained high following Russia’s invasion of Ukraine in February. 11.1.a Packet Pg. 329 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Subsequently, the cost-of-living crisis has been dominating media headlines this month and on 26th May, Chancellor of the Exchequer, Rishi Sunak, announced a welcomed £15bn support package to residents in the UK. Every household across the country will receive a £400 discount on energy bills and the almost 8 million households on means-tested benefits will receive an additional £650 one-off payment. Following major travel disruptions in April during the school Easter holidays, the chaos returned to airports across the country as the May half-term holiday began. EasyJet and TUI are the latest airlines to be hit with operational and supply chain issues, with dozens of cancellations at UK airports and long wait times at check-in – predominantly affecting short-haul. As Covid infections continue to decline across the UK, Monkeypox has become the latest health concern. The first case was recorded in England at the start of May, with over 100 cases now confirmed in England and a further 100+ across Scotland, Wales and Northern Ireland. The UK Health Security Agency says the risk to the population currently remains low but has asked people to be alert to new symptoms. Four years later than expected, London’s high-speed Crossrail line finally opened on 24th May, connecting Central London to numerous commuter hubs to the east and west. Costing almost £20bn, the project is the biggest extension of London’s public transport system this century, significantly cutting commuter times and providing substantial extra capacity. An additional 1.5 million people will be within a 45-minute commuting distance of London’s major commercial and business centres. Her Majesty the Queen marked the opening and official name change from Crossrail to the Elizabeth Line and major landmarks including the London Eye and Tower Bridge were lit in purple. A few sections of the line, including the new Bond Street station, are due to open in autumn 2022. In travel, a number of countries have announced the reopening of their borders to international visitors this month, including Japan – which has been largely closed to visitors for two years – and New Zealand, which is due to fully reopen in July. The opening of these countries marks a significant step in the tourism industry bouncing back and Covid becoming a distant memory. Travellers to the US will now have to pay an additional fee for their visa waiver (ESTA) application, which has increased from $14 (£11) to $21 (£17). 80 per cent of this fee will go towards tourism advertising, as the country looks to grow its inbound tourism economy following the pandemic. TRADE OVERVIEW May continued further with positivity as operators report increases on summer bookings. Compared with booking trends over the same time in 2019, UK operator TUI has seen an 11% increase in new bookings, as well as reporting they have already reached 85% of total summer bookings compared to 2019. The travel giant says that it expects 2022 to be ‘a good financial year’ and profitable, despite the €603.5m loss made in the first half of the year. Corporate travel is also seeing a growth with Travel Counsellors’ corporate travel specialists reporting the second best week in May ever with £4.5 million of sales reaching 154% of the level reached in May 2019. The US is their best-selling destination followed by the UK and South Africa. Group and incentive business travel has also returned, Travel Counsellor reporting over £500,000 in bookings and an increase of 13% more new clients than the same period in 2019. 11.1.a Packet Pg. 330 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) UK operator Jet2 (European) announced that it has plans to increase their capacity offered in 2023 following on from the heightened demand for 2022 travel. The airline/Tour Operator plans to add more flights, packages, and destinations to its already large program, with a focus on regional areas such as Manchester and Birmingham. They also plan to increase more on ground experiences offered to customers to ensure a well-rounded service to the clients. Airlines like Delta, JetBlue and Alaska Airline are having to trim their summer schedules due to labour shortages and supply chain issues. To avoid disruption, from July to 7th August, Delta will be slashing 100 flights a day, this will affect flights across the US and Latin America. In other positive news, Airline Ryanair has reported that passenger numbers rose to 14.2m during May, when it operated 82,600 flights. It has also managed to fill 91% of its seats, compared to just 67% from the same time last year. According to Amadeus, global flight searches are increasing, the first four months of the year almost reaching 2019 levels. Intra-regional searches in the last week of April were only 4% down versus 2019, with “impressive growth” coming from the UK, up 35%. Amadeus data and API ecosystems senior vice president Debbie Keller said: “It is incredibly encouraging to see such a strong appetite for travel around the world. Air travel search queries are one of the important data sets we study to learn about traveller sentiment and how markets are responding to quickly changing circumstances. This view of the travel ecosystem can reveal a lot about traveller confidence and willingness to travel”. Norse Atlantic Airways have announced the opening of ticket sales for transatlantic flights between London Gatwick and New York JFK - daily service will launch on 12th August operating on Boeing 787 Dreamliner. “The introduction of affordable point-to-point flights between Europe and the United States, will benefit both local tourism and businesses, supporting job creation across the wider tourism and service industry,” said Bjorn Tore Larsen, CEO of Norse Atlantic Airways. EVENTS UPCOMING EVENTS 2022 DATE SPECIAL EVENT LOCATION June Launch agents incentives for virtual training UK & Ireland June Vacaay consumer digital outreach promotion UK & Ireland 4-8 June IPW – US travel trade show Orlando 26 June US Airtours special trade training co-hosted event Essex, West London 6 July Visit USA Celebrate 4 July event – trade co- hosted evening event London 11.1.a Packet Pg. 331 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) MARKETING/SALES/PROJECTS & ACTIVITIES: As we extend through the recovery phase to influence growth, we are mindful of cost of living and fuel price increase issues which now form part of the everyday media and public narrative. Emergence from the pandemic and reduced covid testing have enabling the travel industry to recover strongly around growth of marketing, PR, advertising/promotion campaigns and spend. Ongoing Collaborations: Following up with and maintaining regular outreach to our UK & Ireland trade suppliers. Below highlights include: Visit Florida – UK – VIP Summer Appreciation Event, 11 – 13 May, 2022, Southampton See Highlight of the month, above for details. See below additional images to showcase and outline the very successful event including logo placements: 11.1.a Packet Pg. 332 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Above : Networking Above- L-R: Fiona Lewry, Virgin Atlantic Holidays; Kate Bigger, BA Holidays; Oonagh, Florida’s Paradise Coast; James Killick, Virgin Atlantic Holidays & Kara Widdows, BA Holidays Above -L-R: Tom Waite, Kuoni; Kate Deveruex, Above- L-R:Tom Waite, Kuoni & Gerry Boyle, Florida’s Paradise Coast Delta Airlines; George Hastings, Ocean Holidays; Oonagh McCullagh-Boyle, Florida’s Paradise Coast 11.1.a Packet Pg. 333 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Right: Group photo/briefing 11.1.a Packet Pg. 334 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) IPW, Orlando, June 4-8, 2022 (plus e Tourism Summit) Ongoing planning and preparation for the upcoming main US travel industry tradeshow of the year. During outreach with our travel industry partners there is a great deal of anticipation and excitement as most UK & Ireland suppliers are attending. The UK and Ireland is one of the largest delegations attending. Assisted CVB with selection of main appointments – 35 suggested including six top luxury operators from the French market. Accepted invitation to attend the Visit USA UK & Ireland IPW reception at the Swan and Dolphin Resort, prior to the opening event at Walt Disney World. IAGTO – NAC (International Association of Golf Tour Operators) – (North America Convention), Reno, 21-23 June 2022 Following additional discussions with CVB we will not participate this year. It seems the attendance is not what was expected due to tour operators still building back staff levels and busy with consumer bookings. We will review for 2023 as the NAC is anticipated to be held in Tampa – providing us an excellent opportunity to host pre or post fams. We would aim to participate at an elevated level which will include co-sponsorship and booth participation to generate more awareness of the destination. Travelplanners / US Airtours We are working closely to maximise our co-op marketing activity launched in April. We are following up on the activation of offering a specialized high-end/ luxury segment within their overall offerings – targeted to high-net-worth individuals where Florida’s Paradise Coast can take the lead. See additional example below of current campaign: 11.1.a Packet Pg. 335 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Social Media Post – May’22 – B2C 11.1.a Packet Pg. 336 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Vacaay – Consumer digital outreach – launch June We are working with the team at Vacaay to activate this promotion within a content partnership platform aimed to target and inspire UK and Irish visitors to consider Florida’s Paradise Coast as their next holiday destination. The campaign will include an exclusive landing page on Vacaay.com showcasing Florida’s Paradise Coast, whilst educating visitors on the product offerings available. Consumers will be directed via a call to action (CTA) with individual tour operators in both UK & Ireland to ultimately enable users to create their own travel itinerary and drive conversion. We have secured specialist UK tour operator Bon Voyage as our UK partner and our Ireland tour operator is Platinum Travel. Planning to launch in June to include latest destination assets, video and images Paradise Adv have recently completed. Online training platform via Mogul Introduction course completed and planning for travel agents and tour operator sales agents incentives rollout in June. Updating to ensure information current. Working to build in travel agent incentive to encourage participation 11.1.a Packet Pg. 337 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Virgin Atlantic Holidays Virgin Atlantic have just completed a huge rebrand and were unable to participate with any co-op marketing to date. They are, however, hoping to start campaigns soon. We are ready to work with them and aiming for a co-op digital consumer campaign. We plan to follow up at IPW and if possible will have proposal for review and approval soonest. Bon Voyage Following positive discussions we are aiming to have a consumer digital campaign for late June / July aiming to push travel for next summer May- Oct 2023. Proposal due for review and approval. British Airways Holidays – British Airways / Visit Florida co-op marketing Ongoing communications to ensure follow up from our earlier winter co-op campaign as it was pushing travel during the summer months. We continue to work with BAH to ensure their product offerings are fulfilling the needs of the higher end consumer – seeking luxury for their next leisure trip. JTA Travel On going communication ahead of IPW for upcoming trade promotion. With core business B2B and focused on leisure travel. Aiming to incorporate our training programme within the promotion and include incentives for bookings to the destination to improve market share and conversion. North America Travel Services Following up to activate a consumer campaign encouraging late booking for remainder of 2022 and for travel next summer in ’23. Trailfinders Currently staff reorganization in place. Ongoing follow up to ensure our product and offerings are featured. We aim to work with a co-op activity to drive new and incremental business. Following up at IPW. Brand USA Travel Week – September 2022 Following up with CVB and Brand USA/ Miles on participation for this event. To discuss during IPW. Trade and Media Tool Kit for Use: Ongoing review of our assets to ensure fully updated content - collating and managing an active toolkit for both media and the travel industry of current and recent assets including Talking Points and ‘copy ready’ material for websites and social outreach. Removing ‘Paradise Pledge’ message - ‘Only Paradise will Do’ key messaging is still very relevant as UK and Ireland visitors return for the first time since early 2020 and other US destinations have different Covid status from that of Florida’s Paradise Coast. Co-op Marketing and Paradise Advertising Ongoing monitoring activity for this year - budget confirmed and updated. 11.1.a Packet Pg. 338 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Updates: Industry updates forwarded to CVB for forward planning – all noted above under Market updates. Mailing House: Maintain distribution of CVB literature for consumer and trade requests - ongoing. MEDIA OVERVIEW Trends With inflation and the rising cost of living being a prominent theme in the main news pages, many travel sections shared suggestions and advice for readers to book an affordable summer holiday. The Times shared tips from its travel experts on how to bag a bargain break, The Sunday Times ran a feature on countries where the pound stretches furthest this summer, and Daily Mail compiled holiday packages which ranged from under £600 to under £1,200 per week. Staycations continued to be a prominent theme throughout the month of May. I Weekend published a round-up of UK adventures whilst The Guardian shared a listicle of the UK’s best campsites. The Times ran a round-up of the best places to eat along the UK coastline whilst Daily Express shared haunted UK breaks using the hook of Dracula’s 125th anniversary. European holidays were also heavily featured throughout the month. The Guardian published round-ups titled ‘Europe’s 40 best beaches’ and ’20 of Europe’s coolest cabins’ and The Sunday Times focused on ‘the best no-drive villa holidays in Europe’. Daily Star, The Sun on Sunday, The Sunday Times and Financial Times all ran dedicated features on Spain, whilst The Times, The Daily Telegraph and The Sun published Italy destination pieces. Other themes regularly seen throughout May include cruise news, flight launches, sustainability and wellness. Media Updates Journalist movers and shakers in May included Josie Klein who left her role as Travel Reporter at The Sun to be a News Reporter at Travel Weekly, Harriet Mallinson left World of Cruising to begin a new role as Digital Editor at Family Traveller, and Emma Featherstone swapped her role as Travel Writer at The Daily Telegraph for the role of Deputy Travel Editor at The I Paper. Emma replaces Jacob Lewis, who is now pursuing a freelance career. Liz Edwards at The Times and The Sunday Times was promoted from Assistant Travel Editor to Acting Deputy Travel Editor whilst Rebecca Miller at Daily Express was promoted from Senior Lifestyle Reporter to Deputy Lifestyle Editor. loveFOOD appointed Amanda Pauly as Features Editor; she will also be a Contributing Writer to its sister website, loveEXPLORING. Leading online travel brand, Culture Trip, underwent a content strategy change in May to focus on TRIPS by Culture Trip, its curated holiday packages arm. The change resulted in both redundancies and promotions across the board, with Senior Travel Writer, Nick Dauk, being let go but Cassam Looch, Campaign Editor, being promoted to Director of Content. 11.1.a Packet Pg. 339 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) In May, Hearst UK launched HearstX, a new experiences division. Building on the success of its existing events, which include Women’s Health Live and Harper’s Bazaar Women of the Year Awards, HearstX will leverage emerging technology, such as VR and AR, to create new physical and digital experiences. New HearstX experiences launching later this year include a Cosmopolitan metaverse and a suite of AR products to drive further engagement alongside Hearst UK content. This month also saw the launch of Travel Pursuit, a new online magazine for the travel trade, covering everything from news and reviews to travel agent events. PUBLIC RELATIONS ACTIVITY: Individual: • Wanderlust – Wildlife in the USA (Everglades National Park 75th Anniversary) Key Messages: • Pride 2022 Multi-destination roundups: • Destinations fit for royalty • Self-care holidays • Surprising facts about some of the world’s best destinations TravMedia Requests: • loveEXPLORING – best new attraction in every US state Media Visits – all shared with CVB PR team: Publication: National Geographic Traveller Journalist: Adrian Phillips Dates: 2-3 nights between 18-28 August 2022 Opportunity: Adrian approached the team at Visit Florida regarding an upcoming three-destination visit he is taking with his wife and son in August. Adrian is a renowned and well-respected travel journalist and has secured a commission with National Geographic Traveller for a major cover feature (nearly 3,000 words) in print and online which would focus solely on the Everglades and Florida Keys. The focus of his visit will be outdoors and family travel, with a request for two or three nights in Florida’s Paradise Coast. The team has enquired about coverage expected for the host hotel. The PR team at Visit Florida has confirmed they will be supporting with Adrian’s flights and car hire. National Geographic Traveller print circulation is 60,000 and online monthly unique readership is 1 million. Media Meetings, Industry Webinars and Events: • Andy Mossack, BBC Late Show/TripReporter • Cassam Looch, Culture Trip • Cheryl Caira, Scottish Woman • Ellie Burns, Travel Gossip • Gilly Hooper, Citizen Femme 11.1.a Packet Pg. 340 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) • Josie Klein, Travel Weekly • Kav Dadfar, JRNY • Lewis Wilkinson, Gaydio • Lily Dixey, SUITCASE • Siobhan Grogan, Freelance • Lydia Winter, Roadbook PUBLIC RELATIONS – Achieved Coverage DATE PUBLICATION MEDIA TYPE JOURNALIST HEADLINE REACH EAV ($) 08.05.22 The Scottish Sun Print Heather Lowrie It’s time to discover some of the country’s most incredible trips 248,419 1,903 13.04.22 Business Grip Online Editorial Team 15 surprising facts about the world’s best travel destinations 50,000 246 13.04.22 Your Coffee Break Online Riya Sander 15 surprising facts about the world’s best travel destinations 244,937 1,004 24.05.22 NI Travel News Online Fionn Davenport Relax like royalty with these 12 luxury experiences 212,418 892 30.05.22 Opulence Mag Online Editorial Team Some of the world's best destinations 3,000 81 TOTAL 758,774 $4,126 MEDIA COVERAGE HIGHLIGHTS: ● See attached coverage via WeTransfer ● Highlights below ● Social media highlights below Social Media Summary Instagram to prioritise original content Instagram is updating its ranking algorithm to prioritise original content. The purpose of this update is to give more credit to people who create original content as opposed to those who reshare or reuse content from elsewhere. This is expected to have quite a significant impact on the travel industry, specifically for travel publications and DMO Instagram accounts, as both rely heavily on User Generated Content (UGC). 11.1.a Packet Pg. 341 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) TikTok to ‘democratise’ the creator space with latest ad product TikTok has launched an ad product that will enable advertisers to crowdsource ‘authentic’ content from creators on TikTok, and turn top-performing videos into ads, with the aim of improving brand affinity with media impressions. Creators aged 18 and older with more than 1,000 followers will be able to submit a video including an element from a brand’s brief. Brands will select their favourite original videos and amplify them. This programme means brands cannot target content creators based on age, gender, race or any other distinguishing features, which will benefit marginalised creators. Discover Puerto Rico launches ‘Live Boricua’ campaign Discover Puerto Rico, the island’s DMO, has launched a new brand campaign called ‘Live Boricua,’ highlighting the experiences and culture of Puerto Ricans and their descendants. Employing local musicians and artisans, the campaign invites Puerto Rican influencers to use the hashtag #LiveBoricua on social media, encouraging travellers to share their experiences. 11.1.a Packet Pg. 342 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) 11.1.a Packet Pg. 343 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) 11.1.a Packet Pg. 344 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) 11.1.a Packet Pg. 345 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) MAY 2022 EUROPEAN SALES & MARKETING prepared by on 1 June 2022 SUMMARY OF ACHIEVEMENTS TOUR OPERATOR ACCOUNTS Germany o T.r.u.e America GmbH, Christin Stellwagen, Geschäftsführern, Germany NAP Sales During the Visit USA members meeting, we have connected with this newly established tour operator "t.r.u.e America", completely specialized on USA travels. Tamara and Christin have a huge passion for the USA and former worked for the specialist Faszination Fernweh. They have included Naples within round trips on their website already, they are very familiar with the area . They will attend IPW, where we will meet them to discuss further topics. o TourConsult International, Andreas Fraissl, Owner, Germany NAP Marketing Our campaign with TourConsult kicked off with a newsletter inclusion sent out to 7,000 customers May 4th, 2022 o Flamingo Company Fernreisen GmbH, www.usareisen.de, Doreen Sell, Marketing Director, Germany NAP Marketing Our campaign with USA-Reisen has kicked off in May with a newsletter sent out to 60.000 contacts as well as a comprehensive landing page. Please find down below the links to our newsletter layout and landing page for our campaign with usa -reisen. Newsletter: https://www.usareisen.de/newsletter/2022/20220531_newsletter_199.html Landing page: https://www.usareisen.de/usa-entdecken/paradise-coast.html o CANUSA TOURISTIK GmbH & Co. KG, Kolja Kassner, Senior Vice President, Germany NAP Marketing Our campaign with CANUSA and Visit Florida originally has finalized, but support all participating partners, CANUSA will 11.1.a Packet Pg. 346 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) do a social media raffle on top of the campaign. Followers are asked to comment on social media post on how they can support a more sustainable travel. Each partner has an own social media post with images and text, showing the natural side of the destination. This is free of cost. TRAVEL AGENTS o TUI Reisebüro, Aline Franz, Germany NAP Sales, Sales Interactions The travel agency was bought and renamed from Reisebüro Dietzel a few years ago. The second branch in Kernen was merged with this office during the pandemic and their customer base was taken over. The team consists of four long-standing MA and has a large proportion of regular customers. The Remstal region is known as the surrounding area of Stuttgart with its high purchasing power. Many commuters work in Stuttgart. The clientele is varied, and the employees have many inquiries and bookings. In this rural area, the customer relies particularly on experience and trusts the employees. The Internet is used by customers more for information retrieval, than for bookings itself. NAP The USA business is picking up again and especially the metropolises NYC, MIA and round trips in California and Florida are in demand. Very often customers book flights and rent a camper. The Eurowings Discover flights to Southwest are a great benefit and the attractiveness also for shorter trips increases enormously. In America, travelers feel partly safer than currently in Europe and the prices in the Mediterranean area allow more and more considerations for long - distance destinations. o NMW Reiselounge e.K., Nina Littig-Wuchtenberg, Owner, Germany We have supported Nina with detailed info’s regarding extraordinary experiences in the Everglades area. Her clients are booked for 5 nights in the Ritz-Carlton Golf Resort in June 2022 and want to explore the Everglades comprehensively. o Reisebüro Geo Tours AG, Paul Gosteli, Managing Director, Switzerland DM Sales, Sales Interaction Paul took over the office in Thun in 2009. At that time there were 3 employees and only that one agency. Now there are 4 agencies (Thun, Bern, Interkakeb, Spiez) and about 15 employees, so me just started. More employees are being recruited; the Bern agency is brand new. Currently, business is doing very well. The war in Ukraine has no significance in terms of bookings and has even rather lifted the blockade Corona. Yet there are still many questions about Corona from customers. Summer and autumn are currently booked a lot, winter is still a bit restrained. The Maldives is currently extremely pushed by Geo Tours, Africa is being built up, the USA is doing well. Paul is also involved in America specialist Para Tours and that customer base could also be activated for other destinations. Paul is personally planning a Florida trip in August 22 with the family. Geo Tours currently books more upper-middle class. There is not a large mass of high-class customers as the agencies 11.1.a Packet Pg. 347 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) are not located in big cities like Zurich. The turnover in the last year before Corona was CHF 14 million, CHF 4,000 average turnover per customer, about 20 customers book trips over CHF 20,000. Expansion of the high-class segment is a goal of Geo Tours. During the Corona period, the company has already reorganized itself technically (electronic itinerary for each customer, new website). Geo Tours AG is TUI Prio Partner, TACO travel cooperation member and has no IATA agency. Bookings are made through brokers, package tours are booked via tour operators (Hotelplan, TUI). EVENTS o TUI Leisure Travel Wissenscampus Date & Place virtual Nr of attendees 40 Profile of event the TUI leisure Travel Agencies "Take Off" are TUI's mobile travel sellers. They work autonomously for TUI Leisure Travel but are linked to the parent company. The potential of these agents has increased extremely in the pandemic, as travel sales have beco me much more individual and independent, but more personally attached to the consultant. Due to our good contact to TUI Leisure Travel we were offered to participate in the workshop. We had one hour to talk about our portfolio and used the time for produc t information in "storytelling format". We gave the agents tools with which they can and should support us in marketing in the B2C area. The WissensCampus is a whole concept where the winners later become participants of a seminar trip. Profile of attendees selected by TUI Leisure Travel / Take Off, all agents with potential to sell NAP General feedback TAs love DiaMonde storytelling and emphasize how valuable the sales approach is to their clients as well. They are eager to learn more. As a result of the presentation, two group requests have already been made, one of which is confirmed. In this event you have benefited from DiaMonde synergies. Our focus in the presentation was on storytelling and the approaches of a hotel representation with a best-practice example from our portfolio. Cost FOC o BEST Strategie Forum Date & Place 11.05. - 13.05.2022 Stuttgart Nr of attendees 100 Profile of event Travel Consortia spontaneously seized the opportunity to arrange a meeting outside the usual meetings with "LIVE and in color". More than 100 travel agency owners have followed this call. There was a program with strategic topics such as the cooperation with TUI (Managing Director), Schauinsland Reisen (Director of Sales) and other partners. Other central topics were the presentation digitalization, community management, human resources. 2 days presentations and form + frame program with meals. Profile of attendees BEST Reisen is a Travel Consortia with focus on sales for 4-5* category. 70% of their agencies are 11.1.a Packet Pg. 348 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) selling high-end regularly. General feedback Due to the seniority and decision-maker identity of the attendees, the overall tone was critical. Quite particularly high networking opportunity with decision makers. Insight into strategic development, very high willingness to cooperate, interesting and sustainably sales-promoting discussions. Key messages: high revenue and many requests in TAs, most successful May ahead. Lack of staff in all attending agencies. Fear of Covid-wave in winter. Unsatisfaction with TUIs behavior in relation with Travel Agencies. NAP is benefitting from the success of this event being a DiaMonde associate. The cost for the event was 1.290 EUR. Cost Benefitting being DiaMonde associate o DiaMonde LIVE-Academy Date & Place 16.05. - 20.05.2022 Crete, Abaton Island Resort & Spa Nr of attendees 31 Profile of event With the DiaMonde School and its e-Academies, we truly rocked the DACH markets. 2020 and 2021 was/is all about online learning and bringing “webinars” to a new (DiaMonde) educational and fun level. In early 2022 we still reached more than 90 agents for liv e e-training. The DiaMonde School community on Facebook has grown to >600 active agents and it keeps increasing, in addition there is a Followship outside social media. In consequence we came up in May 2022 with a LIVE-Academy, bringing selected travel bookers from our community to our property in Greece (Abaton Island) for a 3-day school outing: mixing our academy workshop style. Instead of investing in super expensive TO roadshows and spending money externally on locations, the idea is keeping it within the portfolio and benefit from strengths and synergies to present the clients in the fantastic atmosphere of hospitality. Profile of attendees Travel agents General feedback NAP was not an active part of the event this year because the selected target group did not match 100% with NAPs target group. Nevertheless, NAP did benefit from the synergies of DiaMonde, and we represented NAP as a portfolio partner to the participants. For future LIVE Academies, we will be happy to approach NAP with a suitable participant selection and offer an active participation for a fee. Cost Free of cost for NAP MARKETING o Facebook fan page # posts: 7 #fans: 15.8802 Please find down below the most successful posts in May: #1 10.05.2022 Naples Pier, reached 1751, 112 interactions and 65 likes #2 7.05.2022 Old Naples, reached 828, 30 interactions, 23 likes o Marketing Campaign Weg.de 11.1.a Packet Pg. 349 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) Our campaign with Visit Florida and weg.de kicked off in May, with landing pages, newsletter as well as social media activities and banners. Reporting to follow with June report. o Newsletter inclusion Visit USA Belgium We have successfully secured a spot in this month’s Visit USA Belgium newsletter with the theme on Paradise Coast's culinary highlights. The newsletter was sent 30th May 2022 to 4,000 addresses. Please find the newsletter here: https://mailchi.mp/3b61cfb2f301/visit-usa-belgium-newsletter-mai- 11795564?e=900e96a63b o Dedicated NAP newsletter Prepared and sent out the dedicated NAP newsletter with the focus " Paradise Coast culinary highlights" to 2,623 consumers, media contacts and travel agents in DACH on May 25, 2022. The opening rate was 26,2 % which is an excellent result! 637 opened the newsletter and in total it was opened 1054 times. Overall, this newsletter was a huge success. Please find the link to the newsletter down below: https://mailchi.mp/diamonde/florida-fr- feinschmecker?e=5c0f0bcbf8 o Facebook ad We implemented a dedicated NAP Facebook ad. The ad was running 4 weeks in April and May and has successfully reached 45.512 people in DACH with high travel intentions and USA interest. We have generated 166 pages likes. MEDIA / PR o Conference call Florida Sun We have held a call with Stephanie Stolle from the in Florida based magazine Florida Sun for German residents. She informed us about marketing options within the magazine. Details tbd. o Promotion campaign LGBTQ magazine We have secured and confirmed a campaign with Spartacus Traveler a LGBTQ magazine in the German speaking market and maenner.de a LGBTQ online platform also in the German speaking market. The promotion will include a 1/1 -page Ad/Advertorial in Magazine Spartacus Traveler with print run 25.000 plus e-paper 120.000 readers per issue. The magazine is published 3 times per year and the advertorial will be within the summer edition published 4.8.2022. This magazine is also distributed via DER Touristik travel agencies. In addition to this we would receive one advertorial online on www.maenner.media/reise, with monthly page views of 275.000, plus posts on 6 Facebook pages (55,000 follower). On top of that we will get editorial features as well. This activity is an excellent chance to show cast the destination as LGBTQ friendly and reach out to this community within the German speaking market. Negotiated price 3,500 USD. o Individual PR FAM request Tierwelt a Swiss animal magazine We have secured and confirmed that Yvonne Beck the chief editor of the Swiss magazine Tierwelt will be visiting the destination and experience a guided wet walk at the Big Cypress June 2 nd, 2022. 11.1.a Packet Pg. 350 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) This bi-monthly magazine with focus on animals, nature and outdoor has a readership of 197,000 with a circulation of 52,000. o LuxusInsider campaign Our campaign with the B2B luxury magazine LuxusInsider continued with 3 more newsletter inclusions in May. The campaign will be finished with a magazine ad in the June USA focused magazine. Reports to follow at the end of the campaign. o Individual PR FAM request One million places We have held a conference call with the 2-travel blogger from "one million places", a German travel blog with 75.000 unique visitors per month and 17200 Instagram followers. They are looking to travel to Florida in August/September 2022 with their 2-year-old daughter. We would have the opportunity to host for 3 nights and take care of activities and some meals. They will publish the blog post within 4 weeks after travelling and do social media posts and stories live during the trip. We also spoke about a potential Instagram take over for the CVB's fan page. They have successfully worked together with AIDA cruises, Marriott hotels and many more in the past. Details and approvals need tbd. o Individual FAM on site “Reisereporter” As part of our VISIT FLORIDA and CANUSA green campaign, we had a journalist from Reisereporter on site May 10 -12, 2022. Christoph was hosted by the Naples Grande and explored the destination. Among the activities he did was a guided bike ride through Old Naples, as well as a mangrove kayak tour, a tour at the Rookery Bay Reserve, a visit at the Conservancy of Southwest Florida and a guided Big Cypress Walk. The media coverage with this individual fam is really outstanding, especially since online, print and social media activities are planned [online reach 4.7 M; print reach 2.1 M; social media (owned) over 76k followers]. The article and content is scheduled to launch in June. o Individual FAM on site “Free Men’s World” Finn Aichinger & Karolin Wüstney The journalist and photographer from Free Men’s World the German outdoor magazine stayed at the destination May 9-11. While exploring the destination they stayed at the JW Marriott M arco Island and did a moped tour, mangrove tunnel kayak tour as well as Big Cypress Walk with Lisa Andrews. Free Men's world has an excellent readership and a circulation of 100,000. Magazine article will be published within the next 2-3 months. PROJECTS o IPW 2022 Orlando We have comprehensively prepared for our German, Austrian, Netherlands and Belgium market meetings at IPW in Orlando from June 4-8th, 2022 11.1.a Packet Pg. 351 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) o Registration USA- Canada Experience We have successfully registered for the participation at this year’s USA-Canada Experience a Dutch B2B show. This event will be 1,5 days long. In the first day we will get to meet with 25 Dutch tour operator and media at 1 -2-1 sessions followed by a networking event in the evening. At the second day we will get to participate at the training day with 120 travel agents with a minimum of 5 training sessions á 15 min to train the agents and network accordingly. Timing would be November 3-4, 2022. o Participation at the CVB's working with influencer s training We have successfully participated at the CVB's “working with influencers” training May 25th, 2022. o Potential FAM Paradise Coast & The Palm Beaches We have discussed and jointly started planning for a potential pre/post IPW 2023 familiarization trip with the CVB of the Palm Beaches. We are looking out for a small exclusive FAM of 4-6 Product Manager from German USA Specialists and luxury specialists. Partners have been reached out to, to seek info’s around availability of the plan ned timing of the FAM. Details etc. need to be discussed and approved. o Visit USA members meeting We have successfully participated that this year’s first in person Visit USA Germany members meeting in Frankfurt May 17th, 2022. Please find meeting minutes with next report. CONSUMER o Brochure fulfillment: 10 in total HIGHLIGHTS IN JUNE 2022 o IPW Orlando, June 4-8th, 2022 o America Unlimited “Mystery Quiz taxi” campaign kick-off, June, 2022 o Online magazine ad in B2B luxury magazine LuxusInsider, June, 2022 o Product call with product manager from KUONI, June 28th, 2022 o Product call with Geo Tours Switzerland, June 29th, 2022 o Newsletter inclusion at Visit USA Germany newsletter, June 8th, 2022 11.1.a Packet Pg. 352 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) MARKET NEWS o Please find a detailed market intelligence attached. ADDENDUM o Market Intelligence o NAP most successful Facebook posts ABBREVIATIONS NAP TA Travel Agency MCE Meetings, Incentives, Conference and Event Agency (for group business) TAG Travel Agency Group Department TO Tour Operator TOX Luxury Tour Operator TOS Specialist Tour Operator (Golf, Wellness, etc.) (v) visited (t) personal telephone introduction (telemarketing) (m) mailing 11.1.a Packet Pg. 353 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) PARADISE COAST FILM OFFICE | JUNE 2022 MONTH 2022 2021 2020 Reported Spending New or Repeat Client Productions 1 4 0 6$K 1R | N Working Leads 3 4 0 Meetings Attended 3 5 0 Events/Tradeshows 1 0 0 Media Assisted 0 1 0 Location Scouts 3 1 0 PRODUCTION/ LEAD HIGHLIGHTS: PARADISE ADVERTISING – IN-HOUSE CAMPAIGN This was a three -day shoot that included Marco Island, Vanderbilt Beach, Cape Romano, Tin City, Naples Pier and beaches, Fifth Avenue South, Delnor -Wiggins State Park, Third Street South and parts of the Ten Thousand Islands in its newest campaign. SCOUTS: VMLY&R/TAXI AD AGENCY Senior Producer, Corey Witmer was seeking assistance with film a tv commercial in the Everglades for his client in the tobacco industry. The client selected worki ng with the National Park Service out of Homestead and shot on May 23 rd and 24 th. HISTORY CHANNEL The same producer who shot in our area was very interested in utilizing the former Hendry Correctional Institute in Immokalee for a project. The property has changed hands a number of times after it was taken out of commission by the Dept. of Corrections in 2 012. Trying to locate the current owners/partnership - working with both the Collier and Hendry Sheriff’s Departments NBC/UNIVERSAL Production is looking for a casino with a hotel for a possible upcoming series. MEETINGS AND EVENTS: FILM FLORIDA FRIDAY: “Talent and Casting Agencies” The operation and policies of Florida’s talent agencies, modeling agencies and casting agencies has always been a concern and focus for film offices in that we support a regulated and professional system for discovering and ma naging talent. Every year, a number of Floridians lose money to “scams” that ask for upfront costs and deliver a lot of promises for fame and fortune. Film offices are a trusted source to provide the public with information about 11.1.a Packet Pg. 354 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) finding proper representat ion and what the pitfalls can be in the entertainment industry. A panel or some of the state’s top agencies provided information and resources and then took Q & A from the public. This was a free -to-the -public event. FILM FLORIDA FILM COMMISSIONERS COUNCIL MEETING The Council discussed the summer season and what events statewide the organization could support. Several of the Education Council’s finishing fund qualifying projects have won additional honors and scholarships and were part of the Palm Beach Showcase of Student Filmmakers. UPCOMING STRATEGIC INITIATIVES: Met with former FGCU instructor and retired Naples Chamber of Commerce President to discuss the possibility of forming a “Movie Club” for the Moorings Park community . HURRICANE PREPAREDNESS GUIDE Each June, the film office updates a production guide for companies filming during hurricane season with additional information that may be useful. The updated version is attached. TRIBECA FILM FESTIVAL Director/ Producer, Bryan Storkel’s film , BUTTERFLY IN THE SKY is premiering at the Tribeca Film Festival, portions of which were filmed in Naples in 2019 . Here’s a link: https://tribecafilm.com/films/butterfly-in-the-sky-2022 11.1.a Packet Pg. 355 Attachment: June 2022 TDC Consolidated Staff Report (22597 : Tourism Staff Reports) 06/27/2022 COLLIER COUNTY Collier County Tourist Development Council Item Number: 12.A Item Summary: Next Meeting Date July 25, 2022 Meeting Date: 06/27/2022 Prepared by: Title: Administrative Assistant – Tourism Name: Jennifer Leslie 06/03/2022 10:51 AM Submitted by: Title: Division Director – Tourism Name: Paul Beirnes 06/03/2022 10:51 AM Approved By: Review: Tourism Jennifer Leslie Tourism Division Completed 06/03/2022 10:51 AM Tourism Paul Beirnes Director Completed 06/03/2022 1:01 PM Tourist Development Council Paul Beirnes Meeting Pending 06/27/2022 9:00 AM 12.A Packet Pg. 356